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y^     m  PROPERTY    O^       j^ 


JBwfs, 


«8«7 

A  R  T  E  S      SCIENTIA      VERITAS 


Variable-Speed  Fan  Service        P<ig^  5S     Find  Good  Service  Managers     Pi 
Seek  Fade-Free  Brakes  P^g^  44     Boost  Summer  TBA  S^W& 

Green  News  Section  Page  33  •  Index  I*«L^e  1 


Tests  show  that  a  genuine  Perfect  Circle  **98"  oil  ring 
retains  almost  twice  as  much  tension  as  a  leading  com- 
petitive oil  ring  when  both  are  subjected  to  an  equal 
amount  of  face  wear. 

That's  chiefly  due  to  the  wider  free  gap  in  PC's  chrome 
rails.  Since  the  ring  must  be  compressed  a  greater  distance 
when  it  is  installed,  there  is  proportionately  less  loss  of 
tension  as  face  wear  occurs.  The  result:  good  oil  control 
over  a  longer  period. 

^  ^s  uniformly -applied  tension  is  one  of  many  reasons 
ig  engine  and  vehicle  manufacturers,  fleet  oper- 

^rivers  and  mechanics  the  world  over  prefer 

Perfect  Circle  piston  rings. 

atrol  that  lasts  longer,  always  install  genuine 

\ee — the  rings  the  "pros"  prefer. 


THE  DOCTOR 
OF  MOTORS 

Skilled  mechanics 
the  world  over 
prefer  and 
install 

Perfect  Circle 
piston  rings 


RINGS     •     POWER  SERVICE  PRODUCTS 


USE  THE  FULL  PERMATEX  LINE 


You  won't  see  these  products 

in  a  supermarket  because 

only  you  sell  Permatex 

Chemical  Products. 


f^^^^      .••MAOeTk»yt^^^TH^of&BSi€H4At^! 


COMPANY,    INC. 

300  Broadway,  Huntington  Station,  L  I.,  New  York 
Factories:  Brooklyn  35,  N.  Y.  •  Kansas  City  15,  Kansas 


MOTOR,  July  1%1 


JULY  1961 

Volume  116 
Number  1 


MOTOR 


® 


250  West  55th  Street 

New  York  19,  N.  Y.,  U.S.A. 

PLaza  7-5020 


EDWARD  FORD  RICHARD  £.  DEEMS  CLIFFORD  S.  BAIL]EY 

£dicor  Prcndent'Magaiiocf  DiTiiioD  Publisher  "  v 

ROBERT  LUND  Dettoic  Editor      PETER  SILVERI  Managmg  Editor       WALTER  O.  ROEHLER  Engineering  Editor 
WILUAm  J.  MORELAND  Technical  Editor        THOMAS  V.  GLOVER  Scrrice  Editor 
BERT  MILLS  Washington  Editor  HENRY  J.  LEE  Art  Editor 

Published  by  Hearst  Corp..  RICHARD  E.  BERLIN,  President 


COVER     Painted  by  Ben  Eisenstat 
GREEN  SECTION     Late  News  as  MOTOR  Goes  to  Press 


33 


EDITORIAL     Dealers  to  Spare?  37 

SERVICE     Safe  Plug  Service  on  Aluminum  Heads 40 

Cures  for  Push-Button  Drive  Troubles 42 

Tune-Ups  Open  Sales  Door 47 

Make  Summer  a  TBA  Bonanza!   48 

Put  Spring  Back  in  Leaf  Springs 53 

Quick  Front  End  and  Cowl  Repair 54 

Trucks  Pay  Shop  Extra 56 

Speedier  Variable-Speed  Fan  Service  58 

Factory  Service  Slants 64 

Fix  It   79 

MANAGEMENT     Where  to  Find  Good  Service  Managers 38 

How  to  Rate  No.  1  with  Car  Buyers 50 

Cap  Says  "It  Pays  to  Please  Patrons" 52 

Ads  Sell  Salesmen  to  Car  Buyers 57 

DESIGN   DEVELOPMENTS     Engineers  Nearer  Jade-Free  Brakes 44 


DEPARTMENTS 


What  Detroit  Is  Thinking. .  41 

Cartoons    46 

Capital  Close-Ups 49 

As  Engineers  See  It 57 

How's  Business? 60 

What  Caused  This? 66 

How  Would  You  Fix  It?  . .  84 


Can  You  Name  It? 156 


Is  It  Legal? 88 

News  for  Jobbers 90 

Sales  Specifications 100 

Things  to  Come  108 

New  Products 113 

U.S.  Vehicle  Sales 140 

Imported  Vehicle  Sales 141 


INDEX   OF  ADVERTISEMENTS 


172 


ADVERTISING  REPRESENTATIVES 

K.  L.  Geelhood,  Advertising  Manager 

J.  E.  Gilbert  W.  H.  Robey  Richard  S.  Dalev  Wayne  D.  Mayfield 

G.  P.  Drake  Ray  C.  Moore  803-4  New  Center  Bldg.  1836  Euclid  Ave. 

250  West  55th  St.  11  N.  Wacker  Dr.  Detroit  2,  Mich.  Cleveland  15.  Ohio 

New  York  19.  N.  Y.  Chicago  6.  HI.  TRinity  1-2230  Superior  1-1177 

PLaza  7-5020  FRankUn  2-0640 


James  C.  Galloway  and  Co. 
6535  Wilshire  Blvd. 
Los  Angeles  48,  Cal. 
OLive  3-3223 


MOTOR 


MOTOR  is  published  monfhiy  by  th«  HEARST  CORPORATION.  250  W«$t  55th  St..  N«w  York  \9,  N.  Y..  U.S.A.  Richard  E. 
B«rlin.  PrMidtnt;  G«org«  H«aret.  Vic«  PtMidtnt;  Richard  E.  D««fns,  Executive  Vic«  Pr«sid«nt  of  Magazine;  Fr«d  L«wis,  Vic« 
Pr«$id«nt  and  G«n«ral  Manager  of  MagazinM-  Robert  F.  MacLtod,  Vic«  Prcsidtnt  for  Adv«rti$lng:  John  R.  MilUr,  Vic«  Pr«$l- 
d«nt  for  Circulation;  ClifFord  S.  Bail«y.  Vic«  Pr«sid«nt  for  MOTOR;  G.  O.  Markuson.  Vice  Pr«tid«nt  and  Tr«aMr«r-  R.  F. 
McCauUy.  S«cr«tary.  ©  \H\  by  th«  H«arst  Corporation,  all  rights  r«s«rv«d.  CabU  address  DICREDEEMS  NEW  VORK. 
S«cond-class  postage  paid  at  N«w  York.  N.Y.,  and  at  additional  mailing  officM.  Printed  in  U.  S.  A.  Pric«  p«r  copy,  SO  c«nts; 
subscriptions,  payabi*  in  advanc*.  %4  for  on«  year;  $7  for  two  y«ars;  Canada.  $5  for  on«  y«ar;  foreign  countries,  $7  for  on« 
y«ar.  For  change  of  address,  give  old  address  as  well  as  new,  with  postal  zone  number  if  any.  and  allow  five  weeks  for  change 
to  become  effective.  Unsolicited  manuscripts  and  illustrations  cannot  be  returned  unless  accompanied  by  full  return  postoge. 

NOTICE  TO  POSTMASTER: 

Please  send  notifications  regarding  undeliverable  magozines  to  MOTOR.  250  West  55th  St..  New  York  19,  N.  Y. 

MOTOR,  July  1961 


MOTOR 


AS  I  I'J  II J II J  I  GOES  TO  PRESS 


Last-Minute  News  . .  What  It  Means  . .  What's  Ahead 


Dealers  Face  Three   When  June  sales  fell  off  disappointing- 
Months  of  Red  liig"   ly,  car  dealers  were  shocked  into  the 

realization  that  their  last  chance  to 
make  a  profit  until  October  had  eluded  them«  Although  the 
rest  of  the  year  may  show  a  profit  over-all,  July,  August 
and  September  look  like  certain  losers  to  most  retailers • 
The  outlook  is  so  bleak  that  scores  of  dealers  are  getting 
out  rather  than  face  the  discouragements*  Bankruptcies  may 
not  be  increasing  but  voluntary  dropouts  enqphatically  are* 

Production  Cutback   With  the  1961  model  run  almost  at  an 
Is  Due  This  ^nTET   end,  car  output  will  begin  to  slow  down 

this  month*  Only  a  few  more  Ford  and 
Chevrolet  products  remain  to  be  built  in  August*  After  that 
production  of  1961 *s  will  be  shut  off*  July  schedules  call 
for  l|.65fOOO  units,  a  sharp  cutback  from  the  561,000  cars  as- 
sembled in  June,  the  highest  monthly  run  so  far  this  year* 

Optimism  Not  Based   Though  Detroit  still  talks  in  terms  of 
On  Past  Experience   a  good  market  between  now  and  new-model 

time,  history  is  against  optimism*  Only 
once  in  tiie  last  decade  have  third  quarter  sales  been  close 
to  the  second  quarter*  June  business  failed  to  match  Hay,  a 
development  factory  sales  chiefs  were  unable  to  ej^lain* 
They  were  confident  May^s  upsurge  would  carry  into  June  but 
the  trend  ttirned  down*  Dealers  delivered  an  estimated  500, « 
000  domestic  cars  in  June,  a  decline  of  30,000  from  May* 

Dealer  Car  Stocks   Detroit  forecasters  did  better  at  call- 
On  way  Up  Again'     ing  the  turn  on  inventories  than  they 

did  on  sales*  As  reported  in  MOTOR  last 
month,  industry  quarters  predicted  a  rise  in  June  and  stocks 
shot  up,  ending  a  three-month  down  trend*  Padded  by  the  ad- 
dition of  25 f 000  cars  in  June,  dealers  entered  July  with  a 
stock  of  963,000  cars*  Although  this  is  about  75fOOO  cars 
below  June  I960,  dealers  have  their  work  cut  out  if  they  are 
to  escape  a  heavy  carry-over  of  obsolete  1961  models* 

Used  Car  Sales  in   Jtine  used  car  business  was  the  best  of 
J'une  Year's  Best    the  year*  Most  dealers  are  moving  their 

trades  not  in  the  recommended  30  days 
but  within  three  weeks*  Ford  and  General  Motors  dealers  are 
down  to  a  20-  to  25-day  supply  of  secondhand  cars* 


MOTOR,  July  1961  '^ 


Labor  Talks  Begin 
On  Frleadly  Note^ 

A  cordial  atmosphere  on  both 
sides  marked  the  opening  of 
contract  negotiations  between 
car  makers  and  the  United  Auto 
Workers  union •  Although  outlook 
is  for  a  harsh  contest  before  a 
new  contract  is  hammered  out, 
industry  observers  could  not 
recall  a  time  when  labor*man- 
agement  talks  kicked  off  on 
such  a  friendly  note*  Principal 
source  of  difference  is  expect* 
ed  to  center  on  the  union *s  de- 
mand for  salaries  for  produc- 
tion workers,  who  h&ve  always 
been  paid  on  an  hourly  basis* 

Factories  Too  Busy 
For  Dealer  Plaints 

Warning  to  dealers :  This  is 
not  an  auspicious  time  to  hit 
factories  for  favors,  especial- 
ly with  requests  requiring  ap- 
proval of  top  policy  makers • 
Aside  from  the  usual  incubation 
problems  with  new  models,  in- 
dustry chiefs  are  huddled  over 
their  strategy  for  contract  ne- 
gotiations with  the  United  Auto 
Workers  •  Dealers  would  do  bet- 
ter to  save  their  complaints 
until  after  new  models  and  la- 
bor talks  are  out  of  the  way« 

New  ll5-in>  Ford 
To  Resemble  Comet 

The  "in-between"  .Ford,  a  car 
with  a  wheelbase  of  115  i^o, 
that  will  be  priced  between  the 
standard  Ford  and  Falcon,  is 
said  to  reveal  a  close  resem- 
blance to  this  year*s  Comet, 
although  the  identification  is 
not  as  strong  as  in  the  case  of 
the  current  Valiant  and  Lancer • 
Company  thinking  la  that  this 
car  might  become  the  bread-and- 
butter  model  for  Ford  retailers^ 

Don >t  Quote  1961  Prices 
On  19b2* 81  Dealers  Tol3 

Dealers  accepting  orders  for 
1962  models  before  factories 
post  prices,  a  widespread  prac- 


tice last  year,  are  being  warn- 
ed against  using  1961  tags  in 
quoting  to  customers*  New  mod« 
els  will  bring  numerous  price 
changes,  up  and  down,  as  manu« 
facturers  adopt  new  marketing 
strategies •  The  price  should  be 
left  open  until  dealers  have 
the  new  lists  in  hand« 

Oldsmobile  to  Have 

Field  to  Itself 

Dealers  holding  the  Oldsmo- 
bile franchise  may  wind  up  with 
the  most  exclusive  market  in 
the  industry,  a  field  entirely 
to  themselves  with  only  token 
conqpetition.  The  division  has 
not  had  any  serious  opposition 
from  Ford  and  Chrysler  since 
last  year  when  both  Mercury  and 
Dodge  dropped  to  a  lower-price 
notch  and  De  Soto  bowed  out« 
Word  now  is  that  Buick,  long  a 
rival  of  Olds,  will  go  the  Pon- 
tiac  route  in  1962. 

1962  Buick  Special 
To  Sell  for  Les? 

Buick  dealers  who  carry  1961 
Specials  into  the  next  model 
year  could  find  their  merchan- 
dise seriously  behind  time  on 
price •  The  1962  model  will  not 
make  the  current  car  obsolete 
as  to  style,  but  the  next  ver- 
sion of  the  Special  may  sell 
for  #100  to  |200  less  than  the 
present  car«  Extent  of  the  cut 
will  depend  on  how  much  money 
conqpany  can  save  by  using  ita 
new  cast-iron  V-6  as  the  stand* 
ard  plant  in  place  of  the  now 
standard  aluminum  block  V-8« 

Second  Half  Rise 
In  Output  Foreseen 

Second  half  output  will  sur- 
pass the  first  half  total  by 
100,000  cars,  T«  J.  Obal,  sen- 
ior Ford  Motor  Co«  economist, 
told  the  n«  S*  Chamber  of  Com- 
merce recently •  This  would  be 
the  first  time  since  1950  that 
the  second  half  has  topped  the 
preceding  six  months  •  He  alao 


34 


MOTOR,  July  I96I 


foretold  a  ^#500, 000  car  year 
for  1961  and  aaid  that  dealer 
stoeka  would  shrink  to  650,000 
units  by  Sept«  1« 

Others  to  Follow  QM 

6n  Demonstrator  Rebates 

Other  car  factories  are  seen 
following  (Af*s  lead  in  extend-* 
ing  the  ^  per  cent  rebate  on 
old«niodel  holdovers  to  include 
demonstrators;  may  move  even 
before  this  reaches  readers* 
Development  is  not  looked  upon 
with  favor  by  some  firms  hard-- 
pressed to  show  a  profitf  but 
dissenters  feel  they  have  no 
choice  except  to  follow  0M« 

Big  3  to  Show  New 
Lines  in  September 

Ail  Big  3  lines  save  one  will 
be  introduced  in  September*  The 
single  exception  is  an  addition 
to  Lincoln-Mercury  ranks  which 
will  not  be  out  until  November* 
American  Motors  is  not  expected 
to  announce  its  wares  before 
first  week  of  October • 

Factories  to  Lift 
Ban  on  Racing 

Detroit •s  hot-rod  set,  mem- 
bers of  whom  prefer  the  milder 
tag  of  "high  performance  enthu- 


siast," foresee  the  final  col« 
lapse  of  the  ban  on  car  conqpany 
participation  in  racing  and  em- 
phasis on  horsepower  by  next 
summer*  Formal  lifting  of  the 
ban  will  be  an  enqpty  gesture 
for  many  firms ,  who  have  long 
engaged  in  "high  performance 
events"  in  various  ways* 

Dealers  to  Get  First 
19b2's  Late  In  August 

With  the  exception  of  a  few 
Ford  and  Chevrolet  plants,  in- 
dustry will  end  1961  model  out- 
put this  month*  But  new  models 
won*t  move  in  volume  imtil  next 
month  due  to  time  needed  to  in- 
stall production  equipment  and 
make  line  changes •  Dealers 
should  begin  receiving  initial 
shipments  of  new  models  about 
third  week  of  August* 

Dualing  of  Makes 
To  Be  Discouraged 

Detroit  will  seek  to  discour- 
age dealers  from  further  dual* 
ing  of  brands  in  the  new  model 
year,  although  retailers  who 
are  already  handling  a  mix  of 
makes  are  safe  enough*  Except 
in  the  rare  instance,  they  will 
not  be  asked  to  surrender  con- 
flicting franchises* 


Brief  but  Addition  to  the  Chevrolet  line,  which  will  go  between 
Important  the  standard  car  and  Corvair,  may  be  tagged  with  the 
Latin  for  new,  Nova««*«Some  factory  field  man  are  giv- 
ing dealers  the  old  one  about  an  inventory  shortage  between  now 
and  new  models  in  an  effort  to  get  merchants  to  take  more  cars«*o« 
The  imemployment  problem  in  Detroit  applies  to  executives ,  too» 
Several  top  figures  at  factories  who  have  made  no  secret  of  the 
fact  they  would  like  to  move  to  new  Jobs  or  change  conqpanies  hav^ 
quit  looking  and  quietly  settled  into  lesser  posts  with  their  old 
enqployers*  No  openings  elsewhere** ••New  entry  in  Pontiac*a  Ventura 
series  will  be  the  Grand  PriXf  a  bucket-seat  Job*^^*£xecutive  of  a 
Big  3  coxqpany,  who  asked  his  division's  advertising  agency  why  it 
could  not  produce  consumer  copy  as  striking  as  the  Volkswagen  ads* 
drew  this  answer y  "We  could,  if  the  client  was  in  Europe*"** •* 
Chevrolet  dealers  will  have  three  convertibles  for  1962*«**Former 
dealer  now  active  in  a  trade  group  where  he  has  numerous  contacts 
with  factory  officials  is  invariably  late  for  appointments*  Inten* 
tionally,  he  confides ,  "to  make  up  for  all  the  times  I  had  to  wait 
for  factory  people  in  my  30  years  as  a  dealer*" 


MOTOR.  July  1961 


Some  Shops  and  Jobbers 
Ignore  Service  Letup 


June  brought  a  halt  to  the  rapidly  ex- 
panding demand  for  service  that  marked 
the  preceding  two  or  three  months ,  but 
all  repalrshops  and  Jobbers  were  not  affected  equally*  Where  the 
repalrshop  has  been  heavy  on  repairs  essential  to  keeping  vehicles 
running,  business  has  been  good  and  Jobbers  strong  on  hard  parts 
and  shop  work  also  found  volume  satisfactory.  The  current  slow- 
down, which  Is  rxinnlng  around  $  per  cent  below  the  same  time  last 
year.  Is  due  principally  to  two  factors*  One  Is  a  disposition  on 
the  part  of  car  owners  to  postpone  everything  but  vital  repairs •  A 
second  Is  the  attitude  of  car  dealers,  whose  paper-thin  profits 
this  year  have  forced  them  to  buy  with  great  care» 


Finance  Disclosure 
Bill  Hearings  SeT" 

Senator  Douglas »  ••  truth  In 
lending"  bill,  which  would  re- 
quire all  retailers  to  Inform 
all  Installment  buyers  of  the 
Interest  charged  them  In  terms 
of  sliqple  annual  Interest,  Is 
up  again  for  hearings*  These 
have  been  set  for  July  1?  to  20 
before  a  subcommittee  of  the 
Senate  Banking  Committee* 

New  Hearings 
On  Geller  Bill 

Emanuel  Geller *s  bill,  which 
would  forbid  automobile  manu- 
facturers to  finance  or  Insure 
the  cars  they  make,  was  again  a 
subject  of  hearings  before  the 
anti-trusts  subcommittee  of  the 
House  Judiciary  Committee*  It 
Is  too  early  to  gauge  the  pos- 
sible fate  of  the  bill,  since 
powerful  forces  are  both  for 
and  against  It*  The  car  coxqpa* 
nles  oppose  the  bill.  Independ- 
ent finance  and  Insurance  firms 
and  the  IGOA  back  It* 

IGOA  Pick  Mllllkln; 
Rap  Teiig>ered  Glass 

George  Mllllkln,  Youngs town ^ 
Ohio,  was  elected  president  of 
the  IGOA  at  the  recent  6th  an- 
nual meeting  at  St#  Paul,  Minn* 
Art  Fox,  Cedar  Rapids,  la*,  was 
named  first  vp;  George  Mlllln« 
ger,  St*  Louis,  second  vp;  and 
John  Breneman,  Lancaster,  Pa«, 
third  vp*  Bryan  Davis,  Raleigh, 
N«  C«,  was  chosen  secretary- 


treasurer*  The  meeting  adopted 
a  resolution  that  calls  on  car 
factories  to  halt  the  use  of 
tenqpered  glass  In  new  cars*  An- 
other resolution  called  on  the 
association  to  launch  a  program 
of  member  services* 

First  Ford  Cardinal 
Due  Hay  if ext  Year 

New  timetable  on  Ford's  Car- 
dinal, a  sub-compact  slse  car. 
Is  as  follows:  Pilot  production 
will  get  under  way  at  a  German 
plant  In  February •  Car  No#  1 
(first  off  the  line  after  the 
pilot  run)  Is  due  May  18,  1962* 
Public  Introduction  Is  planned 
for  July,  as  a  1963  model*  The 
foregoing  dates  are  official  as 
of  now,  but  could  be  revised* 

Factories  to  Check 
Warranty  Cheating 

car  factories  will  start  to 
crack  down  this  fall  on  dealers 
who  collect  twice  on  warranty 
work,  once  from  the  customer,  a 
second  time  from  the  factory o 
Names  of  some  offenders  are  al- 
ready known  to  factories*  Buy- 
ers who  expected  but  did  not 
get  better  treatment  after  new 
car  warranties  were  extended 
have  flooded  the  factories  with 
complaints*  In  letters  where 
dealers  are  Identified  by  name, 
the  factories  have  been  able  to 
check  cons\uners*  mall  against 
warranty  claims  by  the  dealers, 
thus  pinpointing  retailers  who 
have  collected  from  both  sides* 


16 


MOTOR,  July  1961 


Dealers  to  Spare? 

A  complaint  heard  frequently  at  the  Task  Force  meetings 
conducted  by  the  National  Automobile  Dealers  Assn.  was  the 
charge  that  ^Eictories  are  crowding  territories  with  dealers.  The 
oversupply  of  dealers,  it  was  said  in  some  quarters,  was  worse 
than  the  overabundance  of  new  cars. 

This  may  sound  odd  in  view  of  statistics  which  show  that 
the  number  of  automobile  dealers  has  dropped  steadily  since 
the  end  of  World  War  II  and  now  is  only  about  two-thirds  as 
great  as  it  was  15  years  ago. 

The  apparent  paradox  is  easily  explained.  When  seen  in  the 
proper  perspective,  it  makes  the  dealer  stand  one  of  the  most 
telling  of  their  arguments  for  a  new  deal  in  dealer  relations. 

Actually  the  number  of  retail  automobile  outlets  has  de- 
clined and  continues  to  fall.  The  competitive  pinch  being  felt 
by  dealers  today  is  simply  the  expansion  of  the  individual  dealer 
into  other  price  brackets.  Where  before  he  competed  against 
only  two  or  three  other  dealers  in  his  area,  he  now  sells  against 
practically  everybody,  because  every  dealer,  except  those  han- 
dling luxury  lines  exclusively,  has  a  car  or  model  for  any  purse. 

What  the  car  JFactories  can  do  about  the  dilemma  is  far  from 
clear.  Every  factory  wants  to  exploit  as  wide  a  segment  of  the 
market  as  possible  and  dealers  themselves  would  probably  be 
the  first  to  scream  if  a  factory  threatened  to  spin  off  a  series  or 
two  from  those  they  now  sell. 

Perhaps  a  little  less  insistence  from  the  factories  on  carrying 
top-heavy  inventories  and  a  bit  more  realistic  approach  to  the 
problem  of  how  many  series  or  lines  to  build  would  help. 

The  only  thing  dead  certain  is  that  dealers  need  some  kind 
of  assistance  in  their  present  profitless  plight. 

EDWARD  FORD 

Editor 


MOTOR,  July  1961 


V\ 


WHERE  TO  FIND  GOOD 


Chances  are  his  own  business  is  the  best  source  if 
the  dealer,  using  these  suggestions,  knows  how  to 
pick  and  develop  youngsters  already  on  his  payroll 


By  Edward  Ford,  Editor 
and 

Robert  Lund,    Detroit  Editor 


JVLost  pressing  of  personnel  problems  in  car  dealer- 
ships today  is  not  a  shortage  of  mechanics  or  sales- 
men, despite  a  vast  hullabaloo  to  the  contrary.  Not  all 
the  specimens  palming  themselves  off  as  mechanics 
or  salesmen  are  of  professional  caliber,  to  be  sure,  but 
there  is  no  lack  of  raw  manpower  in  either  depart- 
ment. 

The  shortage  of  service  managers  is  real— so  acute 
that  most  dealers,  faced  with  the  problem  of  replac- 
ing a  man,  consider  it  a  break  if  they  can  find  a  medi- 
ocre man,  never  mind  an  expert. 

The  dealer  seeking  a  service  supervisor  is  usually 
limited  to  two  choices:  (1)  He  can  try  to  pirate  a 
man  away  from  a  competitor  or  (2)  Advance  an  em- 
ploye of  his  own  and  hope  he  will  grow  into  the  job. 

This  latter  is  Detroit's  suggestion  for  solving  the 
problem— that  dealers  grow  their  own.  All  factories 
have  handbooks  or  manuals  defining  the  service  man- 
ager's function  and  a  few  firms  offer  seminars  for  serv- 
ice chiefs.     *. 

The  factory  courses  are  good  as  far  as  they  go.  But 
they  fall  short  of  solving  the  shortage  because  they 
are  aimed  at  the  man  who  already  has  a  solid  back- 
ground in  shop  management  and  are  not  for  appren- 
tices. Thus  the  dealer  still  has  the  dual  problem  of 
finding  the  right  man  for  the  job  and  providing-his 
basic  training. 

In  Talking  Stage 

Detroit  is  not  blind  to  the  inadequacy  of  its  efforts 
in  this  field  and  there  are  reports  from  time  to  time 
of  the  major  companies  embarking  on  big-scale  pro- 
grams to  train  service  managers. 

The  fact  that  manufacturers  are  thinking  in  this 
direction  is  encouraging.  The  day  may  come  when 
car  makers  will  train  service  managers.  But,  until 
such  a  time  as  the  idea  gets  out  of  the  talking  stage 
and  down  to  the  practical,  dealers  will  have  to  de- 
velop their  own  service  executives. 

Why  the  shortage  of  service  managers?  And  what 
can  dealers  do  about  it? 

The  shortage  can  be  traced  to  the  nature  of  the 


position  itself  and  the  demands  it  makes  on  a  man. 

Except  for  the  post  of  general  manager,  no  other 
department  in  a  dealership  calls  for  a  more  diverse 
combination  of  talents  and  skills. 

Because  he  comes  in  contact  with  every  department 
in  the  dealership,  the  service  manager  is  required  to 
have  a  working  knowledge  of  the  over-all  operation. 
He  need  not  be  an  authority  on  every  phase  of  the 
business,  but  he  must  have  an  insight  as  to  how  other 
departments  function  and  understand  their  prob- 
lems. 

Knowing  the  non-shop  side  of  the  business  and  be- 
ing able  to  get  along  with  department  heads  outside 
his  own  sphere  is  only  one  of  the  many  hats  the  serv- 
ice manager  is  expected  to  wear.  In  his  own  depart- 
ment he  must  be  an  expert  in  four  fields— as  an  ad- 
ministrator, salesman,  mechanic  and  in  the  area  of 
customer  relations.  In  small  operations,  he  must  of- 


M 


SERVICE  MANAGERS 


ten  be  shop  foreman,  chief  mechanic  or  parts  man- 
ager. 

As  an  administrator  he  directs  the  work  of  others— 
the  shop  foreman,  service  writers  and  mechanics,  pos- 
sibly the  parts  manager. 

He  must  get  the  best  out  of  employes,  direct  their 
time,  resolve  their  differences,  keep  them  busy,  know 
when  to  thunder  and  when  to  purr,  when  to  praise 
and  when  to  let  a  man  go,  how  to  coax  a  mechanic 
into  working  overtime  on  his  lodge  night,  how  to 
delegate  responsibility,  enforce  housekeeping  assign- 
ments, how  to  train  a  new  man.  He  has  to  juggle  all 
those  apples  without  losing  sight  of  the  profit  he  has 
to  earn  in  his  department. 

To  turn  a  profit  for  his  department,  the  service 
manager  must  be  able  to  sell.  This  is  actually  requi- 
site No.  1,  topping  administrative  ability,  mechanical 
know-how,  customer  relations,  [continued  on  page  134 


Dealer's  search  for  a  service  supervisor  can 
begin — and  perhaps  end — ^right  in  his  own 
back-shop.  It  all  depends  on  his  ability  to 
choose  candidate  who  shows  most  promise 


Safe  Plug  Service  on 


These  precautions  must  be  taken  to  keep  from 
stripping  threads  or  otherwise  damaging  soft  metal 


A.  little  extra  care  will  go  a  long  way  toward  pre- 
venting stripped  threads  or  other  damage  when 
installing  spark  plugs  in  one  of  the  new  aluminum 
engines. 

Tightening  plugs  to  the  specified  torque  is  espe- 
cially important.  Threads  and  seats  must  be  kept 
clean  to  avoid  nicks  in  the  soft  metal.  Manufacturers' 
recommendations  regarding  lubrication  of  threads 
must  be  observed.  If,  despite  all  precautions,  threads 
are  stripped,  knowing  what  to  do  about  it  will  change 
a  seeming  catastrophe  to  a  mere  inconvenience. 

Aluminum  cylinder  heads  are  used  on  the  Corvair, 
Buick  Special,  Oldsmobile  F-85  and  Pontiac  Tempest 
V-8.  Some  6  cyl.  Rambler  and  Chrysler  Corp.  engines 
have  die-cast  aluminum  cylinder  blocks  but,  since  the 
heads  are  made  of  cast  iron,  no  special  precautions 
are  necessary  as  far  as  spark  plugs  are  concerned. 

Before  removing  spark  plugs  from  any  aluminum 
cylinder  head,  first  loosen  them  a  turn  or  two  and 
clean  the  area  around  the  seat  with  compressed  air. 
This  operation,  of  course,  should  be  standard  pro- 
cedure even  with  iron  heads,  but  it  is  particularly 
important  on  the  aluminum  type.  If  grit  particles 
embed  themselves  in  the  threads  or  seats,  the  alumi- 
num surfaces  will  be  damaged  when  the  plugs  are 
reinstalled. 

Never  loosen  or  remove  plugs  from  a  hot  Corvair 


Plug  is  inserted   in  rubber  hose  to  prevent  it 
from  dropping  inside  Corvair's  cooling  shroud 


After  throttle  rod  has  been  disconnected,  cen- 
ter spark  plugs  in  both  banks  can  be  torqued 


Tap  cuts  threads  in  plug  port  of  Buick  Special 
cylinder   head    for   installing   Heli-Coil    inserts 


^0 


MOTOR,  July  1961 


Aluminum  Heads 


engine.  Wait  until  the  heads  are  cool  enough  to 
touch.  Threads  may  be  stripped  unless  this  precau- 
tion is  observed.  Disconnect  the  throttle  rod  before 
loosening  the  center  plug  in  each  bank.  It  is  possible 
to  get  at  these  plugs  without  disconnecting  the  rod 
by  slipping  the  socket  over  the  plug,  then  attaching 
the  handle.  However,  because  it  will  probably  be 
necessary  to  disconnect  the  rod  later  when  using  a 
torque  wrench  for  reinstalling  plugs,  it  might  as 
well  be  taken  off  in  the  first  place. 

When  removing  or  installing  plugs  in  a  Corvair, 
use  a  magnetic  socket  or  one  with  a  rubber  insert 
which  will  prevent  the  plug  from  falling  under  the 
engine  shroud.  If  a  socket  of  this  type  is  not  available, 
use  a  length  of  rubber  or  plastic  hose  with  an  inside 
diameter  of  ^^  in.  for  gripping  the  plug  after  it  has 
been  loosened. 

When  cleaning  and  gapping  spark  plugs,  follow 
the  usual  procedure.  Be  especially  careful  to  see  that 
threads  are  clean  and  smooth. 

If  you  install  new  plugs,  be  sure  that  both  reach 
and  heat  range  are  correct.  Reach,  the  distance  from 
the  gasket  seat  to  the  lower  end  of  the  shell,  is  i/^  in. 
for  the  14  mm  plugs  used  in  all  of  the  new  General 
Motors  aluminum   powerplants.  The  extra   thread 


i  m  w 

m  i 

9  ^  ^ 

Correct  size  thread  insert  is  placed  in  special 
inserting  tool  with  tang  engaged  in  mandrel  slot 


length  is  provided  to  keep  the  plug  tight  in  the 
aluminum  head. 

If  a  short-reach  plug  is  installed  by  mistake,  per- 
formance will  suffer  because  the  spark  gap  will  be 
located  too  far  from  the  center  of  the  combustion 
chamber.  The  exposed  threads  [continued  on  page  1 37 


What  Detroit  Is  Thinking 


Low-Price  Field  to  Grow 

The  quest  for  business  at  the  low  end  of  the  price 
scale,  where  competition  has  always  been  keenest,  will 
become  even  more  intense  in  the  .1962  model  year. 
More  makes  will  be  crowded  into  the  volume  price 
range  than  at  any  time  since  the  industry  narrowed 
down  to  five  companies. 

Where  most  of  the  new  entries  of  the  1961  model 


By  Robert  Lund 

Detroit  Editor  of  MOTOR 


year  were  pegged  at  a  size  category  (compacts) ,  the 
majority  of  new  oflEerings  this  fall  will  aim  at  a  price 
goal— the  volume  end  of  the  market.  During  the  cur- 
rent model  year,  car  makers  priced  75  different 
vehicles  at  $2,500  or  less.  The  upcoming  model  run 
will  see  an  even  greater  concentration  of  products 
priced  in  this  area.  The  figure  could  run  as  high  as 
90  or  95  cars. 

If  this  trend  accelerates,  as  appears  likely,  the 
time  may  not  be  too  distant  when  every  car  dealer  in 
the  country  will  offer  at  least  one  model  in  the  popu- 
lar price  field.  Meanwhile,  the  fight  for  business  in 
this  area  bids  to  surpass  anything  that  has  gone 
before. 

Problems  Face  Pioneers 

Still  on  the  subject  of  the  outlook  for  1962,  Detroit 
marketing  experts  foresee  a  harder  fight  for  business 
for  the  "pioneer"  compacts— Rambler,  Falcon,  Cor- 
vair and  Valiant— in  the  [continued  on  page  167 


MOTOR,  July  1961 


w 


While  cable  housing  is  held  at  its  outer  limit 
of  free  travel,  the  clamp  screw  is  tightened  to 
adjust  the  parking  sprag  cable  on  Valiant  model 


Tightening  cable  housing  clip  at  midway  point 
of    cable's    free    travel    on    earlier    TorqueFlite 


Turning  threaded  wheel  to  adjust  push-button 
selector    cable    on    current    TorqueFlite    drive 


W  hen  parts  or  components  of  an  automobile  look 
as  if  they  are  complicated,  they  often  are.  An  excep- 
tion is  transmission  push-button  controls  and  their 
related  cable  adjustments.  In  this  case,  appearances 
are  deceptive  because  servicing  and  adjusting  push- 
button linkages  are  relatively  easy. 

Most  customer  complaints  pertain  to  delayed  or 
harsh  engagement  of  the  transmission  with  the  se- 
lected detent  position.  This  trouble  can  be  cured  in 
most  cases  by  careful  adjustment  of  the  push-button 
selector  and  "park"  cables. 

The  push-button  controls  on  Valiant  and  Dodge 
Lancer,  1958  and  later  Rambler  cars  with  Flash-O- 
Matic  transmission  and  1957-58  Mercury  with  Merc- 
O-Matic  and  Multi-Drive  are  the  two-cable  type.  On 


Cures  for 


these  units,  one  cable  operates  a  transmission  selector 
lever  as  a  forward  or  reverse-range  button  is  pushed. 
The  second  cable  actuates  the  parking  pawl  inside 
the  transmission  as  the  **park"  control  is  operated. 

The  control  unit  used  on  Plymouth,  Dodge,  Chrys- 
ler and  De  Soto  models  equipped  with  PowerFlite  or 
TorqueFlite  transmissions  has  a  single  selector  cable. 
A  parking  control  and  pawl  mechanism  is  not  used 
on  PowerFlite  or  TorqueFlite  drives  with  the  excep- 
tion of  those  used  on  Valiant  and  Lancer. 

On  all  Chrysler  Corp.,  Rambler  and  Mercury  con- 
trol units,  the  cables  are  adjusted  at  the  transmission. 
There  are  no  adjustments  at  the  point  where  the 
cables  attach  to  the  keyboard. 

On  late  1959  through  1961  TorqueFlite  transmis- 
sions used  on  Chrysler  Corp.  cars,  the  selector  cable 
is  adjusted  by  means  of  a  wheel  threaded  on  the  end 
of  the  cable  housing  and  bolted  to  the  transmission 
case. 

1  he  reverse  button  on  the  dash  control  should  be 
held  in  its  fully  depressed  position  while  the  selector 
cable  is  adjusted.  If  necessary,  the  threads  on  the 
cable  housing  guide  should  be  cleaned  and  lubricated 
before  making  the  adjustment,  to  permit  free  turning 
of  the  wheel  and  accurate  positioning  of  the  cable  in 
the  transmission. 


MOTOR,  July  1961 


j 


J 


Removing  Mercury  control.  Attaching  nuts  are 
accessible  after  removal  of  escutcheon  and  buttons 


Connecting  adjustable  end  of  Rambler  park  cable 
to  park  lever.  Lever  and  clevis  holes  must  mate 


Push-Button  Drive  Troubles 


Here's   how   to   remove'  keyboard   controls 
and  service  and  adjust  linkages  on  all  makes 


The  adjustment  is  performed  by  removing  the  cap 
screw  locking  the  wheel  to  the  case  and  backing  the 
wheel  all  the  way  off  to  the  second  or  third  thread  on 
the  guide.  The  cable  housing  and  guide  are  then  held 
centered  in  the  housing  with  a  slight  force  exerted  to 
bottom  the  guide  on  the  reverse  detent. 

With  the  cable  housing  held  in  this  manner,  the 
wheel  is  rotated  until  it  squarely  contacts  the  case. 
Then  move  it  clockwise  to  align  the  nearest  hole  in 
the  wheel  with  the  cap  screw  hole  in  the  case.  With 
this  hole  counted  as  No.  1,  the  wheel  is  rotated  clock- 
wise to  line  up  the  fifth  hole  with  the  tapped  cap 
screw  hole.  The  cap  screw  is  installed  and  torqued  to 
30  to  50  Ib.-in. 

Adjust  TorqueFIites 

On  late  1958  and  early  1959  TorqueFIites,  a  plug 
and  locking  screw  are  incorporated  in  the  cable 
adapter  housing  on  the  case  to  permit  adjustment. 
After  the  locking  screw  has  been  backed  all  the  way 
out  and  the  cable  removed  from  the  adapter,  a  rod 
or  screwdriver  is  inserted  through  the  cable  hole  to 
push  the  adapter  all  the  way  in  to  its  reverse  position. 
The  screw  is  then  turned  clockwise  until  it  bottoms 
on  the  adapter  and  locks  it  in  reverse. 


With  the  reverse  button  fully  depressed  and  the 
adapter  locked  by  the  screw,  the  cable  is  reconnected 
to  the  adapter.  The  limits  of  free  play  of  the  cable 
housing  within  the  adapter  housing  are  scribed  on 
the  cable-housing  clip  and  the  case.  With  the  cable 
held  halfway  between  the  scribe  marks,  the  clip  is 
tightened  and  the  locking  screw  backed  all  the  way 
out  to  seat  on  its  plug. 

To  adjust  the  selector  cable  and  neutral  switch  on 
PowerFlite  transmissions,  the  switch  is  first  removed 
from  the  transmission  and  the  cable  housing  clip 
loosened.  The  cable  and  clip  are  then  moved  to 
locate  the  manual  valve  lever  in  neutral.  This  is 
indicated  when  the  neutral  switch  cam  is  in  the  exact 
center  of  the  neutral  switch  hole.  Neutral  button  is 
depressed  during  adjustment. 

While  finger  pressure  is  exerted  or  a  flat-faced  tool 
inserted  through  the  switch  hole  and  against  the  cam, 
the  manual  lever  is  held  stationary  in  neutral  detent 
while  in-and-out  free  play  limits  of  the  cable  are 
scribed  on  the  transmission  and  clip  as  in  the  early 
TorqueFIite  adjustment.  With  the  cable  located  mid- 
way between  the  limit  marks,  pressure  is  released 
from  the  manual  lever  and  the  clip  is  tightened, 
exerting  care  not  to  move  the  cable. 

After  the  neutral  switch  [continued  on  page  132 


MOTOR,  July  1961 


ENGINEERS  NEARER 


New  designs  and  lining  materials  now  being  devel- 
oped promise  to  lick  a  problem  that  has  grown  more 
serious  due  to  sudden  stops  on  crowded  expressways 


By  Walter  O.  Koehler 

Engineering  Editor  of  MOTOR 

A,  driver  on  a  congested  expressway  spends  a  good 
deal  of  his  time  and  energy  stabbing  the  brake  pedal 
to  keep  himself  out  of  one  of  those  chain-reaction 
collisions  that  so  frequently  tangle  the  road  with 
wreckage.  Last  year  in  New  York  City  alone,  more  ac- 
cidents were  attributed  to  tailgating— following  the 
car  ahead  too  closely— than  to  any  other  cause.  These 
crashes  took  the  lives  of  105  people  and  injured 
nearly  8,300. 

The  pattern  of  frequent  slowdowns  and  sudden 
stops  caused  by  today's  traffic  conditions  sends  tem- 
peratures soaring  in  brake  drums  and  linings.  If 
brakes  absorb  heat  faster  than  they  can  get  rid  of  it, 
the  result  is  fade.  The  pressure  the  driver  must  exert 
continues  to  rise  until  he  is  unable  to  stop  the  car 
within  a  safe  distance. 

Fade  is  due  to  a  combination  of  circumstances,  but 
heat  is  the  underlying  cause.  After  a  series  of  slow- 
downs and  stops,  the  drum  may  reach  a  temperature 
of  550  deg.  or  more,  hot  enough  to  broil  a  thick  steak. 
The  drum  expands  away  from  the  shoes,  lengthening 
pedal  travel.  Since  the  arc  through  which  the  brake 
shoes  move  remains  constant  while  drum  diameter 
increases,  only  the  end  of  the  shoe  contacts  the  drum. 
With  all  of  the  braking  pressure  concentrated  within 
a  small  area,  the  drum  distorts,  assuming  a  roughly 
elliptical  shape.  At  the  same  time,  temperature  of 
the  lining  rises  rapidly. 

Binding  Materials  Melt 

At  some  critical  brake-shoe  temperature,  usually 
between  500  and  600  deg.,  the  resin  and  rubber 
which  bind  the  brake  lining  materials  begin  to  melt. 
The  change  of  this  material  from  a  solid  to  a  semi- 
liquid  state  sharply  reduces  its  friction.  Even  if  there 
is  some  pedal  travel  left,  the  driver  can't  push  hard 
enough  to  stop  the  car. 

Engineers  know  how  to  build  brakes  with  much 
greater  resistance  to  fade  than  those  used  in  today's 
cars.  They  just  don't  have  a  place  to  put  them.  Until 
the  trend  started  to  reverse  with  the  1961  models,  car 
weight  had  increased  steadily.  While  weight  was  go- 
ing up,  wheel  diameters  gradually  shrunk  from  16  in. 
to  15  and  finally  to  14  on  most  full-size  cars.  Smaller 
wheels  obviously  limit  brake-drum  diameter.  Even 


though  drum  width  has  been  increased,  lining  area 
has  not  kept  pace  with  the  steady  rise  in  weight  and 
performance. 

Small  drums  have  two  strikes  against  them.  First, 
the  available  braking  area  is  naturally  less  than  in  a 
larger  drum.  Consequently,  pressure  per  square  inch 
must  be  greater  to  obtain  the  same  rate  of  decelera- 
tion. When  pressure  goes  up,  temperature  also  in- 
creases. 

This  rapid  temperature  rise  points  up  the  second 
weakness  of  a  small  drum.  Since  it  weighs  less  than 
one  of  larger  diameter,  it  cannot  store  much  heat  be- 
fore reaching  the  critical  temperature  at  which  fade 
occurs.  Every  time  a  4,000  lb.  car  is  stopped  from  70 
mph,  its  kinetic  energy  is  converted  into  a  given 
amount  of  heat.  The  drum  must  absorb  the  bulk  of 
this.  If  the  drum  is  heavy,  it  may  soak  up  the  heat 
from  a  dozen  successive  high-speed  stops  before  get- 
ting hot  enough  to  cause  fade,  while  a  lighter  one 
might  overheat  after  only  fixe  or  six  stops. 

The  small  wheels  used  in  modern  cars  aggravate 
the  fade  problem  by  reducing  air  circulation  around 
the  drum.  When  an  11  in.  or  12  in.  drum  is  crammed 
into  a  14  in.  wheel,  there  is  little  space  left  for  the 


When  heated  drum  expands,  initial  contact  of 
brake  shoes  is  at  one  end  only,  causing  over- 
heated linings  due  to  concentration  of  pres- 
sure in  small  area.  Pressure,  heat  distort  drum 


44 


MOTOR,  July  1961 


FADE-FREE  BRAKES 


One  possible  cure  for  brake  fade — cooling  ducts  with 
openings  in  the  grille  for  front  brakes  and  air  scoops 
in  leading  edges  of  the  back  fenders  for  rear  brakes 


flow  of  air.  A  leading  car  factory  found  out  how  drum 
temperatures  varied  with  wheel  size  by  driving  cars 
down  long  mountain  grades  in  Pennsylvania.  At  the 
end  of  the  test  route,  front  drum  temperature  of  a 
car  equipped  with  14  in.  wheels  measured  570  deg. 
When  the  car  was  fitted  with  15  in.  wheels  and  put 
through  the  same  test,  maximum  front  brake  drum 
temperature  reached  500  deg.  This  70  deg.  drop 
could  easily  mean  the  difference  between  severe  fad- 


Wheels  designed  for  improved  brake  drum  ventilation.  Wheel 
spokes  (left)  are  tilted  toward  direction  of  rotation  to  act  as 
air  scoops.  In  other  design,  simple  ventilating  slots  are  used 


ing  and  smooth,  easily  controlled  brake  operation. 
The  problem  of  brake  fade  is  being  attacked  from 
two  directions.  One  approach  is  to  get  rid  of  the 
heat  as  quickly  as  possible.  The  other  is  to  develop 
lining  materials  and  brake  designs  which  will  oper- 
ate satisfactorily  at  high  temperatures. 

Effective  cooling  of  brake  drums  is  relatively  sim- 
ple if  sufficient  air  can  reach  them.  On  modern  cars, 
however,  drums  are  shielded  by  the  front-end  sheet 
metal  and  tires  of  large  cross-sec- 
tion. There  is  little  clearance  be- 
tween drum  and  wheel  and  the 
latter  is  frequently  covered  by  a 
decorative  disc. 

The  flared  brake  drum,  intro- 
duced by  Oldsmobile  in  1958,  is 
one  method  of  improving  air  cir- 
culation. The  flared  section,  re- 
sembling the  mouth  of  a  bell,  ex- 
tends from  the  inner  flange  of 
the  drum.  It  scoops  in  air  which 
passes  the  inner  sidewalls  of  the 
front  tires  and  directs  it  to  the 
rest  of  the  drum  and  the  backing 
plate.  The  flared  section  also  adds 
to  the  weight  of  the  drum,  in- 
creasing its  heat  storage  capacity. 
A  different  method  is  employed 
in  the  1961  Cadillac.  The  wheel 
spider  is  reversed,  moving  the 
drum  inward  in  relation  to  the 
wheel  and  placing  it  partially  in 
the  air  stream  created  by  the  car's 
forward  motion. 
A  24-  [continued  on  pace  153 


MOTOR^  July  1961 


vs 


1 


TOWLINES 

By  Graham  Hunter 


''On  long  runs  I'm  able  to  reduce 
gas    consumption    considerably" 


"No  better  time  to 
show  a  man  a  new 
car  than  when  he's 
completely  relaxed!" 


"Oh,  for  heaven's  sake, 
Edgar,  you  look  worse 
than  the   car   does  !!" 


"First  this  tranquilizer; 
then  we'll  discuss  all 
the  things  I  found  your 
car    needs    done    to    it" 


"That  ain't  a  fire— 
that's  an  overheated 
car.  Call  a  garage!" 


MOTOR,  July  l%f 


Tune-Ups  Open  Sales  Door 

They  pave  the  way  for  this  station  to  sell  350  to  400  spark 
plugs  a  month  in  addition  to  other  parts  and  labor  profits 


SHOW  .  .  First  step  at  Bob  Krejci's  service 
station  Phoenix,  Ariz.,  is  to  let  tune-up  custom- 
er see  'scope  pattern,  then  interpret  it  for  her 


fM 

^^  ^"^hhI  I^  '1 

^^^H 
^^L. 

1^^^^' 

^^^^^^^              ^^^^^H!  ''^  l^^^^l 

W        ^ 

^^Ik^  wB  i''ff 

m.^-        '^ 

k'^^^I 

^BP  ^/-^^        -^ 

R  w 

^L_^K' 

A.lthough  the  Bob  Krejci  service  station  in  Phoenix, 
Ariz.,  sells  from  350  to  400  new  spark  plugs  each 
month,  not  one  in  the  past  year  and  a  half  has  been 
sold  over  the  counter.  Customers  don't  drive  in  and 
ask  for  a  new  set  of  plugs,  nor  is  any  indiscriminate 
attempt  made  by  station  personnel  to  sell  them. 

A  plug  sale  at  Krejci's  station  is  the  natural,  and 
perhaps  logical,  outcome  of  a  tune-up.  What's  more, 
spark  plugs  are  far  easier  to  sell  after  a  tune-up  check. 

When  Bob  Krejci  took  over  operation  of  the  sta- 
tion some  18  months  ago,  gallonage  averaged  less 
than  12,000  a  month.  The  former  operator  had  tried, 
without  too  much  success,  to  make  a  go  of  it  without 
offering  mechanical  service. 

"That  was  his  big  mistake,  I  feel,"  Krejci  observes. 
"As  soon  as  I  took  over,  my  first  move  was  to  buy  new 
equipment.  I  bought  an  analyzer,  an  oscilloscope,  dis- 
tributor tester,  brake-drum  lathe,  wheel  balancer- 
plus  all  the  necessary  hand  and  power  tools.  With 
only  two  bays,  I  had  to  turn  them  both  into  stalls 
for  mechanical  work." 

Because  repair  work  draws  more  customers,  gal- 
lonage is  up  today  to  about  32,000  a  month  and 
Krejci  is  averaging  better  than  two  minor  tune-ups  a 
day.  Labor  charge  on  minor  tune-ups  is  pegged  at 
$6.95  for  6  cyl.  engines,  $8.95  for  V-8's.  Parts  sales 
range  as  high  as  $12  to  $15  on  a  single  job. 

"With  the  proper  equipment,"  Krejci  explains, 
"it's  no  trouble  to  sell  a  set  of  new  plugs  to  those 
tune-up  customers  who  need  them.  We  never  recom- 
mend, incidentally,  installing  [continued  on  page  144 


COMPARE . .  Krejci  dramatizes  his  point  by  mak- 
ing comparison  of  the  old  plug  with  a  new  one 


EXPLAIN  .  .  Patience  in  telling  why  part  must 
be  replaced  gains  confidence  of  women  customers 


MOTOR,  July  1961 


V\ 


Make 


Alert  shop  owners  can  boost 
TBA  sales  volume  by  cater- 
ing to  prime  prospects — all 
vacation-bound    car    owners 


Any  service  shop  can  climb  aboard  the  profit  band- 
wagon by  adopting  these  timely  merchandising  ideas 


By  Peter  Silveri 

Managing  Editor  of  MOTOR 


H/very  shop  that  services  automobiles  can  play  a 
varsity  position  in  the  year-round  TBA  sales  game. 
In  fact,  all  it  takes  to  participate  in  this  multi-billion 
dollar  contest  is  a  basic  inventory  of  tires,  batteries, 
and  accessories.  Even  if  the  shop  operator  decides  to 
sit  on  the  sidelines,  he'll  still  manage  to  connect  with 
some  customers  who  drive  in  and  ask  for  specific 
items.  ^ 

But,  if  a  repairman  earnestly  seeks  to  get  into 
the  thick  of  the  selling  fray,  he  can  keep  his  cash 
register  humming  regularly.  He  will  get  the  auto- 
matic sales  and  plenty  more  to  boot!  All  he  has  to  do  is 
to  watch  for  existing  opportunities,  then  explore  them. 

One  opportunity  is  at  hand— summer.  Warm 
weather  is  an  open  invitation  for  most  motorists  to 
slide  behind  the  wheel  of  their  car  and  head  for  the 
open  road—a  trip  to  the  beach,  mountains  or  just 
plain  highway  cruising.  Whatever  the  destination, 
these  people  are  prime  prospects  for  certain  items 
that  are  particularly  salable  right  now.  They  are 
seasonal  products  that  must  be  sold  this  and  next 
month— or  not  at  all. 

Accessories  with  current  high  sales  appeal  are  bug 
deflectors,  grille  screens,  warm-weather  seat  cushions, 
car  waste  baskets  and  similar  merchandise.  What  is 
crucial  in  a  successful  drive,  all  customers  must  be 
exposed  to  these  products.  And  exposure  means  dis- 
playing them  prominently,  preferably  at  or  near  gas 
pumps. 

These  items  warrant  top  display  billing  because 
it  is  the  best  way  to  produce  impulse  sales.  As  TBA 


merchandisers  know  from  years  of  experience,  acces- 
sories are  often  bought  on  impulse,  without  the  cus- 
tomer's having  any  idea  at  all  of  purchasing  a  product 
when  he  drives  into  a  service  shop.  But  a  display  can 
whet  his  appetite  or  remind  him  of  a  need.  A  nudge 
from  an  employe— who  need  only  point  out  the  dis- 
play and  ask  the  customer  to  buy— can  trigger  the 
sale. 

One  practical,  inexpensive  approach  to  displaying 
accessories  is  a  pegboard.  It  can  be  used  to  exhibit 
a  variety  of  products  and  can  be  moved  about  with- 
out too  much  effort.  Some  operators  prefer  to  place 


Check  List  of  TBA  Items 

Customers  Will  Buy 

□  Grille  screens 

□  Fan  belts 

□  Car  waste  baskets 

□  Car  wax 

□  Seat  cushions 

□  Car  polish 

□  Seat  covers 

□  Sponges 

n  Bug  deflectors 

□  Wiper  arms,  blades 

□  Vacuum  bottles 

n  Tires 

□  Air  cleaners 

n  Tissue  dispensers 

□  Flashlights 

n  Gasoline  caps 

□  Batteries 

Q  Gasoline  cans 

n  Radiator  caps 

□  Thermostats 

□  Floor  mats 

□  Upholstery  cleaners 

□  Touch-up  paints 

Q  Compasses 

□  Outside  mirrors 

□  Car  bulbs 

48 


MOTOR,  July  Ji961 


Summer  a  TBA  Bonanza! 


pegboard  displays  near  their  pumps;  others  position 
them  inside  the  office  or  in  the  service  area. 

Perhaps  the  pivot  man  in  any  successful  TBA  push 
is  the  man  at  the  pump.  To  sell  anything  from 
trinkets  to  life  insurance  requires  personal  contact. 
And,  if  TBA  items  are  to  be  sold  on  a  regular  basis, 
the  employe  must  initiate  the  action. 

More  than  anything,  common  sense  alone  dictates 
the  type  of  action.  For  example,  if  a  customer's 
radiator  is  clogged  with  insects,  an  alert  employe 
would  ask  him  to  buy  a  bug  deflector.  If  it  is  noticed 
that  the  customer's  shirt  is  soaked  with  perspiration, 
ask  him  to  buy  a  seat  cushion.  If  the  customer  is 
headed  for  the  beach,  ask  him  to  buy  seat  covers  to 
protect  his  upholstery.  If  he's  going  on  a  picnic,  sug- 
gest a  car  waste  basket  or  a  vacuum  bottle. 

Know  the  need,  then  sell  the  appropriate  product. 
It's  half  the  battle. 

Because  the  automobile  looms  so  important  to  the 
owner  during  the  summer  months,  don't  neglect 


other  TBA  merchandise.  Remember,  a  smooth-oper- 
ating, safe  car  is  indispensable.  Customers  want— and 
will  pay  for— trouble-free  motoring. 

So  be  sure  to  check  fan  belts,  radiator  caps,  battery 
cables,  and  so  forth.  If  an  item  is  in  dubious  condi- 
tion, bring  it  to  the  customer's  attention. 

Tires,  of  course,  are  critical  this  time  of  year.  Most 
people  will  be  driving  greater  distances  at  higher 
speeds.  A  borderline  tire,  which  might  survive  slow- 
speed  stop-and-go  town  driving,  won't  make  it  on  the 
open  road. 

A  good  service  for  regular  customers  who  are  set- 
ting out  on  a  trip  is  to  check  tire  inflation.  It  takes 
a  few  minutes,  true,  but  it's  a  good-will  gesture  and 
an  opportunity  to  get  a  closer  look  at  the  customer's 
tires.  He'll  appreciate  the  gesture  if  he's  told  why  the 
check  is  important  to  his  pocket  book  and  his  safety. 
Proper  inflation  adds  to  tire  life.  Too  little  air  causes 
abnormal  deflection  and  tread  wear  in  the  shoulder 
area  of  the  tires.  [continued  on  page  169 


Capital 
Close-Ups 

By  Bert  MUls 

Washington  Editor  of  MOTOR 


Abbott  Heads  NADA 

Texan  Thomas  F.  Abbott,  Jr.,  a  Pontiac-Rambler 
dealer  in  Fort  Worth,  is  the  new  president  of  the  Na- 
tional Automobile  Dealers  Assn.  He  succeeds  the  late 
Walter  B.  Cooper,  of  Fort  Collins,  Col.  Moving  into 
the  spot  vacated  by  the  elevation  of  Abbott  from  first 
vice  president  is  John  H.  Lander,  a  Dodge  dealer  in 
Atlanta  who  was  NADA  treasurer  two  years  ago. 

President  Abbott  is  well  known  in  NADA  circles, 
having  been  a  member  since  1939  and  a  director  since 
1952.  He  is  a  former  regional  vice  president  and 
chairman  of  the  National  Affairs  Committee.  He  is 
president  of  the  Texas  Highway  Safety  Council,  a 
former  Regent  of  Texas  Tech,  and  a  past  president 
of  his  state  and  local  dealer  associations. 

FBI  Issues  New  Booklet 

Alert  gas  sution  attendants  who  tell  the  FBI  about 
suspicious  looking  cars  or  drivers  are  often  credited 


with  helping  catch  wanted  law-breakers.  To  encour- 
age more  help  from  the  men  at  the  pumps,  FBI  has 
published  a  10-page  booklet,  "How  Service  Stations 
Can  Help  Law  Enforcement."  Since  on  the  average 
day  the  G-Men  are  looking  for  89,000  fugitives,  they 
can  use  all  the  volunteer  help  they  can  get. 

While  Justice  Dept.  officials  do  not  intend  to  con- 
vert station  employes  into  undercover  agents,  they 
point  to  the  record  which  shows  that  even  major  Fed- 
eral offenses  like  kidnapping  have  been  solved 
through  tips  from  cooperative  service  station  workers. 

Pension  Bill  Progresses 

Two  automotive  groups  are  among  the  nearly  70 
associations  backing  a  House-passed  bill  to  grant  tax 
relief  to  the  self-employed.  NADA  and  Automotive 
Affiliated  Representatives  are  listed  as  backing  the 
measure,  H.R.  10,  which  seeks  to  extend  the  same 
tax  benefits  to  the  entrepreneur  as  to  corporate  em- 
ployes whose  pension  con-  [continued  on  page  156 


MOTOR/ July  1961 


v% 


HOW  TO  RATE  NO.  1 
WITH  CAR  BUYERS 


A  dealer  can  be  the  most  popular  retailer  in 
town,  says  this  veteran,  if  he  takes  a  little  extra 
care  with  these  fine  points  of  customer  relations 


By  Martin  H.  Bury 

President,  Wilkie  Buick  Co.,  Philadelphia 

X  he  great  merchant,  John  Wanamaker,  once  wrote, 
"Times  as  well  as  winds  change,  and  business  ways 
must  be  improved  or  everything  gets  on  the  down- 
grade." 

Admittedly,  there  has  been  little  for  dealers  to 
shout  about  in  recent  years.  Even  those  with  "hot" 
cars  to  sell  have  retained  a  pitifully  small  portion  of 
their  sales  volume  as  net  profit.  But,  still  and  all, 
there  are  a  few  dealers  who  stand  out  like  diamonds 
in  a  tray  of  zircons.  Why? 

There  are  many  reasons.  Heavy  advertising  or  cut 
prices  are  not  among  them.  Yet  these  dealers  attract, 
sell  and  hold  customers.  Since  customers  are  the  key 
to  the  dealer  situation,  let's  analyze  them  briefly. 

Automobile  sales  or  service  customers  are  both  im- 
pressionable and  fickle.  They  approach  the  average 
dealership  with  their  guard  up.  They  hope  for  the 
best  but  expect  the  worst.  They  have  poor  memories 
where  price  concessions  or  free  service  is  concerned. 


Little  Things  Mean  a  Lot 

The  brisk  greeting  of  m  soles- 
man,  the  Qttentiveness  of  a 
service  manager,  the  cashier's 
smile  given  when  a  bill  Is 
poid— these  are  some  of  the 
little  things  that  win  friends 
ond  hold  customers  for  car 
dealers. 

Preoccupied  with  the  large- 
scale  problems  of  competition 
and  inventory,  a  dealer  some- 
times forgets  or  neglects  the  Bner  points  that  leave 
favorable  impressions  with  customers. 

This  oversight  can  be  costly,  writes  veteran  deal- 
er and  author  Martin  Bury,  who  describes  some 
successful  proctices  in  building  good  will 


but  their  memories  are  remarkably  retentive  in  con- 
nection with  service  complaints  or  broken  promises. 

The  dealer's  customers  are  seldom  neutral  about 
him,  as  they  might  be  about  a  department  store  or 
an  airline  or  a  gasoline  station.  They  are  impressed 
favorably  or  unfavorably  by  dozens  of  little  things 
that  too  many  dealers  are  prone  to  forget  or  neglect. 

These  customers  are  sensitive  because  they  patron- 
ize the  dealer  in  connection  with  the  purchase  of 
or  service  to  their  second-most-important  possession. 
And  they  become  doubly  sensitive  when  they  are 
accorded  only  the  treatment  they  might  expect  if  they 
were  buying  an  electric  percolator  or  having  it 
repaired. 

The  average  customer  will  leave  the  average  dealer 
to  do  business  with  another  dealer  on  the  slightest 
provocation.  But  the  average  customer  who  patron- 
izes one  of  the  outstanding  dealers  is  not  only  loyal 
to  that  dealer,  but  also  subconsciously  advertises  that 
fact  and  the  reasons  for  it. 

Let's  face  it!  Our  customers  are  like  that— impres- 
sionable, sensitive,  fickle  and  on  guard  against  us. 
But  we  want  (and  need!)  their  business.  So  we  court 
them  and  romance  them.  We  paint  a  rosy  picture. 
We  sometimes  make  extravagant  promises.  And  after 
the  sale,  (of  a  car  or  of  service)  if  the  romancing 
doesn't  continue  and  if  the  realization  is  considerably 
less  than  rosy,  the  relationship  terminates  in  separa- 
tion, or  commercial  divorce. 

Continuing  Courtship 

For  the  purposes  of  this  article,  let's  assume  that 
the  new  and  used  cars  have  been  honestly  represented 
and  properly  conditioned,  and  that  the  service  is 
fundamentally  as  good  as  or  better  than  average.  The 
customer  has  been  courted  and  won—won  by  the 
impression  the  salesman  or  service  counselor  made 
upon  him.  It  is  a  part  of  our  calling  as  dealers  that 
we  must  continue  to  impress  him.  How? 

Well,  first  among  the  impressionable  items  is 
cleanliness— of  facilities,  of  personnel,  of  the  cus- 
tomer's automobile.  Most  people  find  dirt  repulsive. 
(The  few  who  don't  do  not  find  cleanliness  re- 
pulsive.) Instinctively  they  shy  away  from  dirt.  Since 


50 


MOTOR,  July  1961 


^jiDiAR  mn 


^  FAIR  TRA.WS 
9  COURTESY 

•  PROMPT 
SERVICE 

t  EXPERT 
MECHANICS 


GUARAt^TEED 

•  CIEAN 
PREMISES 

•  mWVIDUAl 

ATTENTION 


^     ^      #     #  >'# 


Fact  of  the  matter  is,  dealers  must 
engage  in  a  never-ending  campaign  to 
attract,     sell     and     hold      customers 


they  respond  to  the  attractive  or  at  least  try  to  avoid 
being  repelled,  cleanliness  is  an   important  point. 

Then  there  is  attitude— of  the  salesman,  service 
counselor,  or  the  dealer  who  steps  briskly  and 
promptly  toward  each  person  who  enters  the 
premises,  the  cashier  who  never  fails  to  smile  pleas- 
antly when  a  bill  is  rendered  or  paid,  the  car  attend- 
ant who  brings  the  car  around  promptly  and  carefully 
without  the  appearance  of  expecting  a  tip. 

And  porters!  Especially  those  who  freshen  up  the 
cars  on  display.  If  they  do  so  with  zeal  and  a  mini- 
mum of  rags,  dusters  and  equipment,  they  make  a 
far  better  impression  than  if  they  appear  to  be  tired, 
imbued  with  slow  motion  and  have  cleaning  equip- 
ment scattered  all  over  the  place. 

Next  there's  appearance  and  attire  of  workers.  The 
best  salesmen  wear  conservative  clothing,  nothing  to 
distract  the  customer's  attention.  And  the  public  ex- 
pects no  less.  But  where  most  of  us  fail  is  in  our 
service  reception  area.  Service  counselors  should  wear 
uniform  blue  or  oxford  gray  trousers  with  a  waist- 
jacket  to  match,  along  with  a  white  shirt  and  a  neck- 
tie. Each  counselor  should  have  his  name  on  the 
breast  pocket  of  his  jacket. 

Car  attendants  and  porters  should  be  uniformly 
attired  in  dark  olive-green  with  white  or  light  gray 


shirts,  an  overseas  cap,  and  clean  white  cotton  gloves. 
(In  my  establishment,  the  car  attendants  sometimes 
soil  three  pairs  of  gloves  a  day.)  Their  shoes  should 
be  polished,  their  uniforms  pressed.  Like  the  ushers 
in  New  York's  Radio  City  Music  Hall,  these  men 
should  be  lined  up  for  inspection  each  day,  by  the 
service  manager  or  other  official  designated  for  this 
purpose. 

Sounds  like  a  lot  of  bother?  Remember  that  the 
objective  is  to  make  a  good  impression  on  the  most 
valuable  asset  the  dealer  has— his  customers. 

No  Place  for  Huddles 

Bull  sessions,  griping  sessions  and  huddles  should 
be  confined  to  the  locker  rooms.  They  should  be 
forbidden  any  place  else— especially  in  the  salesroom, 
where  too  many  salesmen  have  a  habit  of  lolling 
at  their  comfortable  but  uninspiring  ease. 

Salesrooms  are  market  places.  The  commodities 
marketed  there  range  in  price  from  $2,000  to  $10,000 
or  more— a  substantial  purchase  amount  for  the  aver- 
age buyer.  It  follows  that  salesrooms  should  reflect 
the  value  of  the  product  and  its  importance  to  the 
customer— not  only  in  how  the  product  is  displayed, 
but  in  the  attitudes  of  the  [continued  on  page  162 


MOTOR,  July  1961 


%v 


''A  dissatisfied  customer,  eh?"*  Wes  asked.  "More 
than   dissatisfied — hysterical/'   Adelaide   replied 

It  Pays  to  Please  Patrons 


Cap  Moran  shows  it  costs  less 
to  keep  old  customers  happy 
than  it  does  to  attract  new  ones 


iCj 
X've  got  to  go  to  lunch,"  said  Adelaide  Hunt,  the 

efficient  but  thoroughly  feminine  secretary-bookkeep- 
er of  Moran  Motors,  Inc.,  to  Wes  Moore,  the  unsmil- 
ing sales  manager.  "Will  you  tell  Mr.  Moran  that 
Hezekiah  Bottomley  wants  him  to  call  as  soon  as  he 
can?" 

"Of  course,"  said  Wes,  "Cap  knows  who  Hezekiah 

"Naturally.  Don't  you?" 

"He's  a  feed  dealer." 

"Good,"  said  Adelaide,  "but  you  may  be  sorry  you 
ever  heard  of  him." 

"A  dissatisfied  customer,  eh?" 

"More  than  dissatisfied— hysterical." 

"It  doesn't  take  much  to  set  them  off  any  more," 
said  Wes.  "Car  buyers  always  cut  their  fuse  short  be- 
fore they  talk  to  a  dealer.  What's  Hezekiah's  par- 
ticular gripe?  Did  he  find  that  another  dealer  would 


have  allowed  him  98  cents  more  on  the  trade-in?" 

"No.  It  seems  that  we  charged  him  $35  for  under- 
coating." 

"What's  wrong  with  that?  Most  places  charge  $40." 

"The  trouble,"  said  Adelaide,  "is  that  we  didn't  do 
the  undercoating." 

"We're  all  allowed  one  boner." 

"But  remember  what  Mr.  Moran  said  once.  'Let's 
imagine  we're  all  parachute  jumpers  and  can't  afford 
even  one  mistake.'  " 

"If  I  tried  to  remember  everything  Cap  said,  I'd 
have  to  be  an  electronic  brain." 

"Which  you  obviously  aren't,"  said  Adelaide.  "But 
you  will  remember  to  tell  Mr.  Moran  to  call  Mr.  Bot- 
tomley, won't  you?" 

Wes  nodded  and  Adelaide  left.  Cap,  returning 
from  a  visit  to  the  bank,  came  in  about  five  minutes 
later. 

"A  character  by  the  name  of  Hezekiah  Bottomley 
wants  you  to  call  him,"  Wes  told  him. 

"That  'character,'  "  said  Cap,  "happens  to  be  a 
prize  catch.  He's  been  buying  from  our  toughest  com- 
petitor for  30  years.  But  Clint  Harlow  finally  hooked 
him." 

"Clint  needn't  have  kept  it  [continued  on  page  165 


52 


MOTOR.  July  1961 


Put  Spring  Back  in  Leaf  Springs 


Some  facts  to  help  you  pin- 
point and  correct  llie  causes 
of    rear    suspension    troubles 


To  check  for  sagged  springs,  the  riding  height 
is  measured  from  the  axle  housing  to  the  bot- 
tom of  the  side  rail  behind  the  bumper  bracket 


Check  rear  axle  misalignment  by  measuring  from 
backing  plate  to  opposite  side  rail.  Distances 
and  reference  points  must  be  same  for  both  sides 


By  Thomas  V.  Glover 

Service  Editor  of  MOTOR 

J^eaf  springs  can  and  often  do  take  a  beating  during 
the  summer  months.  This  is  particularly  true  when 
vacation-bound  motorists  pack  the  family,  luggage 
and  sundry  equipment  into  the  car  and  drive  on 
rough-riding  country  roads  or  sandy'  beaches. 

The  combination  of  rough  terrain  and  added  load 
can  put  a  strain  on  leaf  springs,  shackles  and  bush- 
ings. It  can  also  lead  the  customer  to  the  nearest  re- 
pairshop  with  a  complaint  of  squeaks  or  crunching 
noises.  Fortunately  for  the  repairman,  it  is  a  simple 
matter  to  pinpoint  and  correct  leaf  spring  troubles. 

Broken  leaves  are  virtually  a  rarity.  More  often 
than  not,  the  cure  for  a  troublesome  leaf  spring  is  a 
new  leaf  interliner,  clips  or  bushings. 

Inter  liner  squeaks  can  be  caused  by  mud  or  sand 
particles  between  the  liners  and  leaves,  or  brittling 
and  wearing  out  of  the  liners.  This  is  usually  indi- 
cated by  frayed  edges  of  liners  protruding  from  be- 
tween the  leaves.  The  interliner  should  be  replaced, 
if  this  condition  is  found. 

The  rear  spring  interliners  used  on  Ford  Motor 
Co.  and  Chrysler  Corp.  passenger  cars  are  the  insert 
ty{>e  located  at  the  ends  of  the  leaves.  The  inserts  can 
be  installed  without  removing  the  spring  from  the 
car.  On  Studebaker  and  Rambler  American  springs, 
full-length  interliners  are  used,  and  thus  spring  re- 


Alternate  misalignment  check.  Measure  from  U- 
bolt  to  rail  reference  point.  Distance  between 
left  and  right  checks  should  not  exceed  Ys  in. 


moval  and  disassembly  are  required  for  replacement. 

On  the  Ford  and  Chrysler  springs,  liners  are  re- 
placed by  removing  the  rebound  or  alignment  clips 
and  spreading  the  leaves  with  a  thin-bladed  chisel. 
The  liners  can  then  be  inserted  between  the  leaves 
after  the  old  liners  have  been  removed. 

The  leaf  surfaces  in  contact  with  interliners  should 
be  free  of  rust  and  corrosion  and  the  liners,  which  in 
most  cases  are  impregnated  with  wax  or  chemicals, 
inserted  without  lubricants  or  grease.  If  required, 
spring  surfaces  should  be  cleaned  with  a  piece  of 
sandpaper.  [continued  on  page  170 


MOTOR,  July  1961 


^"^ 


Impact  at  left  front  corner  of  this  1961  model 
damaged  sheet  metal,  twisted  frame  and  cowl 


O    After  retaining  bolts  have  been  removed,  front 
end  sheet  metal  is  lifted  off  as  an  assembly 


QUICK  FRONT  END  AND 


Straightening  and  installing  new  sheet  metal  can  achieve  like-new 
results  when  right  equipment  and  step-saving  procedures  are  used 


^    After  final  alignment  of  cowl  and  adjustment 
of   door   openings,   dimensions   are    checked 


Cowl  alignment  is  maintained  with  a  hydraulic 
jack  while  the  broken  welds  are  reinforced 


Three  sections  of  fender  assembly  are  tempo- 
rarily installed  to  establish  fit,  then  welded 


54 


MOTOR.  July  1961 


Q    Chain  pull  is  exerted  while  controlled  heat  is 
applied  to  straighten  twisted  front  of  frame 


COWL  REPAIR 


.-  ^  rm* 

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•  "^"^yi^Li" 

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^ 

Mm 

P'* 

ra 

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1 

^   *  ^^^fc-Bkl 

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JP«H 

J  / 

r  n 

t 

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ji^ 

.    ''^ 

^ 

While  jack  and  turnbuckle  push  and  pull,  the 
cowl  is  straightened  with  a  hammer  and  dolly 


fi    Inside  area  of  removed  fender  is  painted.  This 
saves  masking  engine  and  produces  cleaner  job 


■ 

f  /  ™ 

^H 

1 

WM 

• 

1 

Q    The  fender  assembly  is  then  in- 
stalled on  the  car  and  aligned 
to    a    perfect    fit    with    new    hood 


1Q     Remainder     of     sheet 

metal  is  positioned  and 

the    headlamp    installed    as 

the     final     assembly    begins 


MOTOR,  July  1961 


:J 


Checking  timing  on  truck,  in  Smith  and  Kerber  shop,  Broomall,  Pa. 

TRUCKS  PAY  SHOP  EXTRA 

Only  23  per  cent  of  vehicles  serviced  are  commercial  jobs, 
but  they  account  for  40  per  cent  of  total  dollar  volume 


W  hen  it  conies  to  servicing  trucks,  some  repair- 
shops  have  a  take-it-or-leave-it  attitude.  Others  beat 
the  drums  loudly  and  constantly  to  attract  truck 
owners  to  their  shops. 

Falling  into  the  latter  group  is  Smith  and  Kerber 
service  station,  Broomall,  Pa.,  which  has  found  truck 
servicing  profitable  and  quite  painless. 

"We  would  rather  work  on  trucks  any  day  than  on 
passenger  cars,'*  says  1.  Newton  Kerber,  station  part- 
ner. "For  one  thing,  they're  easier  to  work  on.  More- 
over, we  are  doing  business  with  people  who  know 
what  they  want  and  are  service-conscious  rather  than 
price-conscious.  Then,  too,  trucks  have  fewer  come- 
backs than  cars,  and  there  are  fewer  things  in  the  way 
of  rattles  and  shakes  to  contend  with. 

"As  long  as  we  give  prompt  service  to  a  trucker, 
finish  the  job  when  it  is  supposed  to  be  finished,  we 
have  made  a  customer  who  will  turn  to  us  for  future 
work.*' 

In  adding  his  praise  for  truck  work,  partner  James 
L.  Smith  says  they  have  no  trouble  collecting  on  a 
truck  job  when  it  is  completed.  A  trucker  loses  money 
when  his  vehicle  is  tied  up,  and  getting  prompt  ser- 
vice is  especially  appreciated  by  him. 

As  an  example  of  this.  Smith  points  to  one  truck 
owner  who  left  S200  with  him  to  cover  the  cost  of  the 
service  needed  to  put  his  vehicle  back  into  operation. 
He  told  Smith  to  apply  the  difference  to  subsequent 
jobs  when  the  truck  was  brought  back. 

Smith  and  Kerber's  fondness  for  truck  business  can 
be  readily  seen  in  the  fol-  [continued  on  page  153 


Truck's  brakes  are  adjusted.  All  10  mechanics 
work  on  both  commercial  vehicles  and  cars 


MOTOR.  July  1961 


Ads  Sell  Salesmen  to  Car  Buyers 


A.  unique  series  of  newspaper  ads,  aimed  at  rais- 
ing the  status  of  car  salesmen,  has  been  tried  with 
outstanding  success  by  Hoehn  Chevrolet  Co.,  Mem- 
phis, Tenn.  These  institutional-type  ads,  b\^  by  5i/^ 
in.,  did  not  replace  but  rather  complemented 
Hoehn's  regular  hard-sell  ads. 

Typical  in  the  ad  series  was  a  cut  of  salesman 
Wally  Wallace  perched  on  an  old  hay  rake.  Carrying 
the  headline,  "Farm  Boy  Makes  Good,'*  the  copy 
noted  that  Wally  had  been  in  the  car  business  over 
25  years  and  customers  liked  his  grassroots  approach. 

Commenting  on  the  campaign,  G.  M.  Hoagland, 
Hoehn  vice  president,  says,  "W^e  conceived  of  it  as 
a  way  of  saying,  indirectly,  that  we  are  proud  of  our 
men,  that  we  want  the  public  to  know  them  as  we 
do— as  hard-working  family  men,  with  experience, 
ideas  and  enthusiasm,  as  men  whose  friendship  is 
valuable  and  whose  counsel  is  trustworthy.  We 
hoped  the  public  would  feel,  on  reading  them,  that 
a  company  that  respects  its  men  as  worthy  individ- 
uals treats  its  customers  the  same  way." 

Results  of  the  campaign  were  gratifying.  Salesmen 
reaped  compliments.  One  man  received  17  phone 
calls  the  day  his  ad  ran. 


Farm  Boy  Makes  Good 


1  m  ju*t  *a  oU  Arkimii#  ttsm  hos."  —J*  W*]]3r 
WeJlBtT,  "A-ftd  rou.  e»n  tmkf  thti  Nry  ftut  at  the 
tn/uniry,  b^it  Hbu  cutt  taJu  the  coutitET  ^^t  °(  '^■H' 
tMf  "  But  warn  ftnu  pto  hSm  Aawa,  WnJly  BdmLU 
tb«t  eoiintry  l»y*  **U  ffitmij  si  cM-n  ta  city  jJlrk#r». 
•^m  hAidly  evrr  mtrt  &  rtH-t  dtj  $ntktr  pvrmf^yi. 

b^--*^  pp_F...  -i-*^T.  ►•11?    fnr  ^    -re-  ■w'Kn'f  >— n    (n 

jTMnT  TtaarTwhkt  MOTM  iT; 

moM  About  WaOjr  WbIIm*  .  .  .  hla  i 


Typical  ad  in  series 


As  Engineers  See  It 


Longer  Life  for  Valves 

Many  factors  in  addition  to  the  quality  of  the 
valve  itself  influence  its  longevity.  Even  the  best 
valve  won't  live  long  in  an  engine  that  is  poorly 
designed,  manufactured  or  maintained,  according  to 
Eaton  Manufacturing  Co.  engineers,  T.  N.  Tunne- 
clifFe  and  L.  F.  Jenkins,  who  presented  their  paper, 
"Why  Valves  Succeed,"  at  the  SAE  National  Trans- 
portation Meeting. 

From  the  standpoint  of  engine  design,  factors  af- 
fecting valve  motion  are  especially  critical.  Cam  and 


valve  gear  must  provide  smooth  opening  and  closing, 
without  abrupt  changes  in  velocity.  Heat  balance 
must  be  maintained  by  getting  rid  of  heat  through 
the  stem  and  seat  as  fast  as  it  enters  through  the 
head  and  throat.  Adequate  lubrication  is  important 
to  minimize  wear. 

The  valve  must  also  be  able  to  live  in  the  presence 
of  materials  which  are  extremely  corrosive  at  high 
temperatures.  Lead,  manganese  and  bromine  com- 
pounds are  found  in  modern  gasolines,  while  sul- 
phur and  vanadium  are  present  in  most  Diesel  fuels. 
A  valve  which  operates  successfully  in  one  applica- 
tion may  be  short-lived  in  another. 

Careful  manufacture  and  assembly  of  the  engine 
is  vital.  Water  passages  must  be  properly  cored  be- 
fore casting  to  assure  uniform  temperature  control. 
Cams  must  be  ground  accurately  to  guarantee  that 
valves  open  and  close  the  way  the  designer  intended. 

The  repairshop  can  do  its  part  to  provide  maxi- 
mum life  by  maintaining  correct  valve  lash,  carbu- 
retor adjustment  and  ignition  timing.  Proper  serv- 
icing of  oil  and  air  filters  will  keep  out  most  of  the 
dirt  which  shortens  the  life  of  valves  and  other  en- 
gine parts.  An  adequate  supply  of  clean,  high-qual- 
ity oil  at  all  times  provides  maximum  protection 
against  wear.  Prompt  replacement  of  unserviceable 
parts  prevents  serious  engine  damage. 


MOTOR.  Tulv  1961 


Speedier  Variable-Speed 


These  procedures  will  help  you  correct  overheat- 
ing and  noise  on   an   increasingly  popular  unit 


Fan  drive  is  checked  by  hand.  With  normal 
unit,  fan  can  be  turned  without  moving  the 
pulley  by  applying  a  light  finger  pressure 


f 


l\  repairshop  operator  doesn't  need  a  crystal  ball 
or  a  seer  to  tell  him  that  he'll  be  encountering  num- 
erous overheating  complaints  this  and  next  month. 
He  knows,  too,  how  to  go  about  finding  the  fault  and 
correcting  it.  He  might  have  trouble,  however,  if  he 
isn't  familiar  with  variable-speed  fans— a  unit  found 
on  an  ever-increasing  number  of  cars. 

Fluid-coupling  type  fan  drives  are  not  only  used 
on  most  1961  vehicles  equipped  with  air  conditioners, 
they  are  also  standard  on  some  models  without  cool- 
ers. At  low  engine  speeds,  the  coupling  transmits  the 
driving  force  required  to  give  the  fan  speed  necessary 
for  cooling.  At  high  engine  speeds,  the  coupling  slips 
and  the  fan  speed  is  limited  to  save  power  and  reduce 
fan  noise. 

If  the  coupling  is  not  effective  at  low  engine  speeds, 
overheating  can  result.  Should  it  lock  up  at  high 


3S 


engine  speeds,  fan  noise  will  occur. 
Knowing  how  to  check  fan  operation 
quickly  and  to  make  necessary  ad- 
justments can  save  time  and  put 
more  dollars  in  the  till. 

The  two  members  of  the  fan-drive 
coupling  are  a  rotor,  driven  by  a 
shaft  attached  to  the  water-pump 
flange,  and  a  housing  which  encloses 
the  rotor.  The  fan  blades  are  bolted 
to  the  housing,  which  is  mounted 
on  the  rotor  shaft  through  perma- 
nently sealed  bearings. 

The  housing  is  partially  filled  with 
a  silicone  fluid.  The  shear  resistance 
of  this  fluid  provides  an  effective 
coupling  between  the  rotor  and 
housing  at  low  speeds.  At  high 
speeds,  when  the  air  resistance  to  the 
turning  of  the  fan  greatly  increases, 
slippage  occurs.  On  some  models  a 
thermostatic  control  permits  more 
fluid  to  enter  the  housing,  increas- 
ing top  fan  speed,  when  underhood 
temperature  is  high. 

In  most  cases,  fan  operation  can 
be  checked  with  a  timing  light  and 
tachometer.  The  speed  of  the  fan 
and  crankshaft  pulley  is  the  same 
when  both  appear  to  be  stopped  by 
the  timing  light.  Although  a  defec- 
tive coupling  must  be  replaced  as 
an  assembly,  adjustments  can  be 
made  on  some  units.  Test  and  service 

recommendations  on  the  individual  car  makes  are 

as  follows: 


AMERICAN  MOTORS-Rambler,  1959-61.  Timing 
light  should  appear  to  stop  crankshaft  pulley  and 
fan  at  2,500-2,700  engine  rpm.  At  higher  rpm's,  slip- 
page causes  fan  to  slow  down  relative  to  engine  speed. 

CHRYSLER  CORP.-Chrysler  1957-59.  Timing  light 
should  appear  to  stop  fan  and  crankshaft  pulley  at 
1,400  rpm  or  higher.  If  both  stop  at  lower  speed,  fan 
is  operating  below  minimum  speed.  This  can  cause 
overheating  and  therefore  the  drive  should  be  re- 
placed. Do  not  remove  filler  plug  or  add  fluid  to 
drive  unit. 

Excessive  fan  noise  can  occur  if  unit  locks  up  from 
bearing  failure  or  internal  bind.  Normally,  the  fan 


MOTOR,  July  1961 


Fan  Service 


By  William  J.  Moreland 

Technical  Editor  of  MOTOR 


can  be  turned  relative  to  the  pump  pulley  with  only 
light  finger  pressure,  the  effort  decreasing  after  sev- 
eral revolutions  of  the  fan.  If  the  drive  is  locked  up, 
replace  it. 

On  1960  Chryslers,  use  above  procedure.  Timing 
light  check  should  stop  crankshaft  pulley  and  fan  at 
2,000  rpm  or  higher  on  PC- 1,2,3,  PYl  models;  at 
1,665  rpm  or  higher  on  PS-3  model. 

For  1961  Chryslers,  fan  should  appear  to  be 
stopped  at  not  less  than  1,600  rpm  or  more  than 
1,850  rpm  on  RC-3  and  RY-1  models.  On  RC-l  and 
RC-2  models,  minimum  is  1,550  rpm  and  maximum 
1,800  rpm. 

On  1959  De  Soto,  use  same  procedure  as  '59 
Chrysler.  Minimum  fan  speed  2,200  rpm.  The  1960 
De  Soto  is  same  as  1960  Chrysler,  and  1961  models 
are  identical  to  1961  Chrysler  RC-l. 

For  1960  Dodge,  procedure  is  same  as  1960  Chrysler 
PS-3;  1961  models  are  same  as  1961  Chrysler  RC-l. 

Plymouth  1960,  procedure  is  same  as  1960  Chrysler 
PS-3.  On  1961  models,  same  as  1961  Chrysler  RC-l. 

FORD  MOTOR  CO.-Ford  1961.  Thermostatic  con- 
trol permits  more  fluid  to  enter  housing  to  increase 
fan  speed  at  high  temperatures.  A  quick  check  can 
be  made  by  rotating  fan  by  hand.  At  low  temperature 
the  fan  should  rotate  separately  from  the  pulley.  At 
high  temperatures  there  should  be  an  added  resist- 
ance to  turning  as  more  fluid  enters  the  housing. 


Shift  point  of  fan  speed  on  cars  equipped 
with  thermostatic  coil  is  adjusted  by  mov- 
ing the  tab  to  another  slot  in  the  bracket 


Bimetal  strip  is  removed  on  1961  Ford  and 
Mercury  fans.  This  permits  the  plunger  be- 
hind the  strip  to  be  removed  for  cleaning 


If  overheating  or  excessive  fan  noise  occurs,  check 
for  sticking  of  rod  actuated  by  bimetal  strip  on  front 
of  fan.  To  correct  sticking,  remove  upper  half  of  fan 
shroud  from  radiator.  Carefully  push  one  end  of 
bimetal  strip  downward  with  screwdriver  to  clear 
bracket.  Then  force  the  strip  outward,  away  from  the 
center  to  spring  it  out  of  the  bracket.  Clean  the  clutch 
unit  with  a  rag  dipped  in  solvent  and  then  pull  the 
actuating  rod  out  of  its  bore  in  the  center  of  the  unit. 
Clean  the  bore  with  a  piece  of  rolled  crocus  cloth. 
Clean  the  rod  in  a  varnish  or  shellac-removing  sol- 
vent, or  with  crocus. 

Replace  Assembly 

If  the  bimetal  strip  is  kinked  or  bent,  the  assembly 
must  be  replaced.  If  the  rod  is  damaged,  replace  it. 
Measure  the  length  of  the  old  rod  with  a  micrometer. 
Adjust  the  Allen  screw  in  the  replacement  rod  to 
obtain  the  same  over-all  length.  Install  the  bimetal 
strip  with  the  marking  Bl  downward  toward  the 
clutch  unit.  Insert  one  end  in  the  bracket,  force  the 
center  of  the  strip  outward  carefully,  and  spring  the 
opposite  end  into  the  bracket. 

On  1960  Lincoln,  use  test  procedure  given  for 
1957-59  Chrysler.  Engine  speed  at  which  fan  and 
crankshaft  pulley  should  appear  to  be  stopped  is 
2,700  rpm. 

For  1957  Mercury,  thermostat  inside  the  water 
pump  moves  a  plunger  rod  through  the  center  of 
the  pump  shaft  to  actuate  a  clutch  in  the  fan  hous- 
ing. The  clutch  is  actuated  at  approximately  200  deg. 
and  transmits  enough  torque  to  drive  the  fan  at 
speeds  up  to  approximately  2,600  rpm. 

To  check  the  operation  of  the  fan,  if  overheating 
occurs,  tie  a  piece  of  light  string  from  the  tip  of  a  fan 
blade  to  the  battery  support  to  keep  the  fan  from 
rotating.  Then  start  the  engine.  When  engine  tem- 
perature is  high  enough  to  actuate  the  fan  clutch, 
the  light  string  should  break  if  the  unit  is  function- 
ing properly.  Stop  the  engine  immediately  and  turn 
the  fan  by  hand.  The  assembly  should  be  engaged 
to  a  point  where  it  will  not  [continued  on  page  142 


MOTOR,  July  1961 


How's  Business? 


All  Signs  Point  Upward 

Continuing  business  improvement  along  all  major 
fronts  has  brought  forth  an  outburst  of  optimism 
from  government  officials,  economists  and  business 
men.  Current  evidence  confirms  that  a  broadly  based 
upturn  is  already  in  progress. 

Personal  income,  which  is  running  at  an  annual 
rate  of  $413,700,000,000,  is  swinging  up.  By  year's 
end,  some  economists  forecast,  income  should  increase 
to  a  $425,000,000,000  rate.  While  construction  spend- 
ing  is  moving  along  at  an  annual  rate  of  $56,700,- 
000,000,  it  is  predicted  that  total  1961  outlays  will 
top  $57,000,000,000,  an  all-time  high. 

Freight  carloadings,  which  to  date  have  lagged, 
show  fresh  signs  of  recovery.  In  fact,  railroad  officials 
expect  rail  freight  volume  to  increase  noticeably  in 
the  coming  months.  And  while  steel  and  brass  output 
slackened  early  last  month  in  what  is  described  as  the 
traditional  summer  lull,  observers  confidently  predict 
the  lull  will  end  sooner  than  usual— perhaps  by  the 
end  of  July  or  early  August. 

Even  the  pesky  employment  picture  has  taken  on  a 
brighter  hue.  Government  experts  have  stated  that 
although  6.9  per  cent  of  the  labor  force  is  currently 
unemployed,  this  percentage  will  drop  below  6  per 
cent  by  the  end  of  1961. 

PRODUCTION..  Steel  output,  which  for  months 
moved  along  at  a  sprinter's  pace,  began  to  slacken 
last  month.  Brass  mills  have  slowed  down,  too,  but 
this  is  attributed  to  the  usual  summer  slump.  It  ap- 
pears, however,  that  the  summer  lull  in  steel  and 
brass  output  will  end  earlier  than  customary— the 
end  of  this  month  instead  of  late  August  or  early 
September. 


MOTOR'S  Monthly  Summary 


CONSTRUCTION.. For  the  third  consecutive  month 
construction  spending  rose  in  May,  hitting  an  annual 
rate  of  nearly  $56,700,000,000.  Public  construction 
spending  is  responsible  for  the  rise.  Private  building 
outlays  are  still  on  the  sluggish  side. 

INVENTORIES.  .After  almost  a  year  of  cutting  back, 
manufacturers  are  beginning  to  build  inventories. 
These  efforts  reflect  improved  incoming  orders  from 
their  customers  and  stepped-up  production  in  many 
industries. 

CARLOADINGS.. Rail  freight  volume,  trailing  last 
year  by  about  14  per  cent,  shows  signs  of  turning  up- 
ward. Railroad  men  optimistically  predict  that 
freight  volume  for  the  entire  year  will  come  within  2 
per  cent  of  1960's  volume.  Meanwhile,  intercity 
truck  tonnage  has  steadily  climbed  to  levels  ap- 
proaching last  year's  pace. 

RETAIL  SALES.  .After  tightening  up  on  their  purse 
strings  in  April,  consumers  have  expanded  their 
spending.  Major  retailers  throughout  the  country 
have  reported  gains  during  May  and  June. 

CREDIT.  .Interest  rates  will  swing  up.  Federal  Re- 
serve Board  predicts,  if  business  keeps  getting  better. 
Should  expanding  business  create  heavy  credit  de- 
mands, rates  will  be  pushed  up.  So  far,  however,  de- 
mand has  not  exceeded  supply  and  rates  have  been 
holding  steady. 

PERSONAL  INCOME.  .Disposable  income  of  all  per- 
sons in  the  country  was  estimated  at  an  annual  rate 
of  $357,200,000,000  at  the  end  of  the  first  quarter. 
Due  to  rising  employment  and  longer  work  weeks,  it 
seems  certain  that  the  rate  rose  sharply  for  this  year's 
second  quarter. 

EMPLOYMENT.. The  jobless  total  fell  by  almost 
194,000  to  4,768,000  in  the  period  ending  May  15. 
The  decline  was  described  as  "about  seasonal."  It  is 
estimated  that  6.9  per  cent  of  the  labor  force  was 
idle.  But,  government  officials  predict,  unemployment 
will  drop  below  6  per  cent  of  the  labor  force  by  the 
year's  end. 

PRICES.  .Index  of  wholesale  prices  in  primary  mar- 
kets has  held  fairly  firm  at  1 19  per  cent  of  the  1947-49 
base.  Consumer  price  index,  on  the  other  hand, 
shows  signs  of  creeping  upward  this  month.  Expected 
increase  will  result  from  gains  in  fruit  and  vegetable 
prices. 


MOTOR.  July  1961 


^..^ 


Service  Sam  shows  you  .  .  . 

How  to  float  a  sale  with  a  raft  of  bearings! 


If  you're  interested  in  getting  in  on  the  big 
profits  in  wheel  bearings,  look  into  the  Bower- 
BCA  wheel  bearing  package.  You  get  a  key 
assortment  of  the  fastest  selling  ball  and  roller 
bearings  plus  a  chrome-plated  torque  wrench, 
window  posters,  decals,  application  sheets, 
and  price  card  all  in  one  package. 


It's  everything  to  get  into  the  profitable  wheel 
bearing  service  business.  Encourage  wheel  re- 
packing the  same  time  you  sell  a  lube  job- 
check  every  wheel  bearing.  You'll  be  pleased 
with  the  plus  business  and  the  customers  will 
be  pleased.  Investigate  this  new  money-maker. 
Call  your  nearby  Bower-BCA  jobber  today. 


FEDERAL-MOGUL  SERVICE 

DIVISION    OF    FE0ERAL-M06UL-B0WER    BEARIN6S.     INC.    •    DETROIT     13,    MICHIGAN 


:edera 

Ttloqut 


MOTOR,  July  196J 


^^ 


Indianapolis  winner- meclianicis 


From  a  complete  electric  valve  shop  to  a  M'^  portable  drill  .  .  •  Black  &  Decker 
tools  are  made  to  win  your  respect  on  any  job.  You  choose  from  over  90  dif- 
ferent tools  ...  all  packed  with  famous  B&D  power,  quality-built  by  well- 
known  B&D  engineering.  Each  cuts  comers  on  cost,  trims  minutes  off  job-time. 
More  than  a  half-century  of  design  leadership  has  made  Black  &  Decker  the 
front  line  in  the  automotive  field,  the  first  choice  of  top  mechanics. 


62 


MOTOR,  July  196i 


choose 


Black  Si  Decker- 


Towson  4,  Maryland 


a  Black  Si  Decker 
award  winners 


MOTOR,  July  1%1 


Factory  Service  Sla 


Detroit  experts  keep  you  up-to-date  on 
latest  repair  changes  and  procedures 


BUICK  SPECIAL 

Adjusts  Axle  Shaft 

Axle  shaft  end  play  can  be 
checked,  with  the  wheel  and 
brake  drum  removed,  by  measur- 
ing the  difference  in  the  distance 
between  the  housing  and  the  axle 
shaft  flange  while  moving  the  axle 
shaft  in  and  out  by  hand.  End 
play  up  to  .042  in.  is  normal. 

Do  not  insert  a  shim  inboard 
of  the  bearing  in  the  housing  to 
remove  all  end  play.  This  would 
ignore  the  end  play  of  the  bear- 
ing itself  and  could  cause  improp- 
er seating  of  the  gasket  or  back- 
ing plate  against  the  housing. 


MERCURY 

New  Transmission  Gears 


New  tooth  design  (top)  has 
straight  faces  on  points. 
Original  gear  tooth  design 
(bottom)  had  radius  on  ends 

New  transmission  gears  are 
now  available  for  replacement  on 
1960  standard  transmissions. 
The  tooth-pointing  angles  have 
straight  faces  on  the  points  in  the 
new  design.  Original  design  gears 


had  a  radius  on  the  ends  of  ihe 
teeth. 

With  this  difference  in  tooth- 
end  design,  old  and  new  types 
cannot  be  intermixed.  Tooth  de- 
sign must  be  the  same  on  the  low 
and  reverse  sliding  gear,  the  mat- 
ing gear  on  the  cluster,  and  the 
reverse  idler  gear. 

CHRYSLER 
Torques  U-Bolts 

Excessive  tightening  of  rear 
spring  U-bolts  can  distort  the  rear 
axle  housing  and  damage  axle 
shaft  bearings. 

The  torque  on  rear  spring  U- 
bolt  nuts  should  be  maintained  at 
50  Ib.-ft.  on  1957-61  Chrysler  and 
Imperial  models.  Dodge,  Lancer 
and  Plymouth.  The  recommend- 
ed torque  on  the  Valiant  is  45  Ib.- 
ft. 


DE  SOTO,  DODGE, 
PLYMOUTH 

Corrects  No-Reverse 

In  most  cases,  the  cause  of  no 
reverse  condition  on  a  Torque- 
Flite  6  or  8  transmission  equipped 
with  a  one-piece  valve  body  can 
be  traced  to  a  stuck  reverse-block- 
er  valve.  The  condition  can  be 
corrected  by  installing  a  special 
package,  part  No.  2275523. 

To  make  the  installation,  re- 
move the  valve  body  from  the 
car.  Remove  the  reverse  blocker 
end  plate,  valve  and  spring  from 
the  transfer  plate.  Then  separate 
the  valve  body  and  steel  plate 
from  the  transfer  plate.  It  is  not 
necessary    to   remove    the   valves 


from  the  valve  body   unless   the 
oil  is  very  dirty. 

Clean  the  blocker  valve  bore 
with  crocus  cloth,  allow  all  parts 
to  soak  a  few  minutes  in  a  suit- 
able clean  solvent,  and  dry  them 
with  compressed  air.  Then  reas- 
semble the  valve  body,  using  the 
valve,  seal  and  spring  included  in 
the  package.  Install  the  seal  with 
the  lip  facing  the  end  of  the  valve 
opposite  the  spring. 

CORVAIR 

Fast  Idle  Setting 

If  an  excessively  fast  idle  exists 
when  the  carburetor  is  operating 
on  half  to  full  choke,  recheck  the 
fast-idle  setting. 

There  should  be  a  clearance  of 
.045  in.  between  the  end  of  the 
fast  idle  screw  and  the  tang  on 
the  throttle  lever,  with  the  choke 
in  the  wide-open  position.  Use  a 
feeler  gauge  to  obtain  an  accurate 
adjustment  when  making  the  set- 
ting. 

LINCOLN 

Lubricates  Wheel  Bearing 

Early  production  1961  cars  used 
a  sodium-base  grease  for  front 
wheel  bearing  lubrication.  Since 
approximately  Dec.  27,  1960,  a 
lithium-base  grease  has  been  used. 
The  two  lubricants  are  not  com- 
patible and  must  not  be  inter- 
mixed. 

The  lithium-base  grease  is  light 
[continued  on  page  66 


64 


MOTOR,  July  1961 


PISTONS  and  CYLINDERS 
LOOK  LIKE  THIS 

when  you  use 

poor  quality  brake  fluid/ 


^CROSS-SECTION   OF 

MASTER  CYLINDER; 

BORE    IS   CORRODED 

AND    PITTED. 

Poor  qualify 

brake  fftttd  did  it! 


jjU  PISTONS    ARE 
^CORRODED    , 
CUPS   ARE   GUMMED 
Pool"  qvafiiy 
brake  fiuid  did  it* 


I 


SX 


^Unr^toucHed  photoi 


]9h  sur$  of  the  job 
/  usin$  one  of  these 


EI5 


nMon    drumi.      fhfr    ll-Qunctf    cam    or 

MASTE«  CYUNDUS  ^ 
WASTEfi   GTIINOIB  KITS 

WMEtt  CTtlNDfffS 
CYLINDIK   KITS    •   TOOLS 
E«   BtAKE   KITS   *  SWiTCMIS 
BSAKI  flUiDS   -   BHAKI  6LII0ERS 


••^AVf  l>UTy 


^HTOtAULIC  CLUTCH  REPAIR   KITS 
ANO  CniNOERS  >  BRAKE  CARIES 
^^^POWEH   BRAKE  ttSTIRS 

•iakeI  hold  down  parts 

^AtTM  BRAKf  CUPS  ■    HOSES 

^"- Grower  bvake  parts 


HEAVY-DUTY 

SUPFR  T03  or  SUPFR  500 

BRAKE  FLUIDS 

rteK  qmsi  SAB  specif h9fms  I 

Your  reputation  i&  at  stake  when  you  combine  quality  brake  parts 
witK  o  low  grade  brake  floid;  THEY  JUST  DON^T  MIX!  Whether  you 
replace  or  repair,  moke  sure  you  refill  with  an  EIS  Swper  BRAKE 
FLUID.  And,  no  itiotter  which  you  choose,  you're  getting  a  chemi- 
cally  balanced  fluid  that  insurer  the  parK  you  use  and  your  lervice! 

EIS  SL*per  BRAKE  FLUIDS  have  been  road-proven  over  the  years  to 
perform  safely  and  to  provide  sure  braking  action  in  all  seasons 
.  ,  .  in  oil  driving  condilioni.  Here's  why: 


VfSCOSrrr  -  ChemUal  ingre- 
dients are  correctly  balanced  to 
maintain  efficient  operation, 

tUBRrCATJNG  OUAUJY  -  They 
provide  full  lubrication  to  pis- 
tons in  master  and  wheel  cyl- 
inders, preserve  the  life  of  both 
synthetic  and  natural  rubber 
parts. 

CORROSION  -  Advonced  inhib- 


yoof  f 'S  pisfrifau^o 


TOR,  July  1961 


EIS    AUTOMOTIVE    CORP 


itor  formulations  protect  metal 
parts  from  corrosion. 

COMPAT/BiUry  -  They  mix  and 
work  with  all  quality  brake 
fluids. 

OPfRAnNG  RANGE  -  Super 
703  ..  .  High-over  410*F.,  Low 
—  minus  60"F.,  Super  SOO  .   . 
High-300'F,  Low^minus  60'F 


.    M  i  dd  I  e  t  o  w  n  ,   C^ 


%^ 


{ 


-What  Caused  This?. 


The  owner  complained  that  his 
6  cyl.  standard  transmission  ve- 
hicle was  misfiring.  Spark  plugs 
and  secondary  ignition  cable  were 
checked  and  found  to  be  in  work- 
ing order.  A  compression  check, 
however,  pinpointed  one  cylinder. 
Upon  removing  the  cylinder  head, 
the  mechanic  saw  a  hole  the  size 
of  a  half-dollar  burned  complete- 
ly through  he  piston  head.  Do 
you  know  what  caused  this?  An- 
swer is  on  page  136. 


Factory  Service  Slants 

continued  from  page  64 


in  color.  The  sodium  base  grease 
is  a  dark  greenish  brown.  Only 
the  sodium-base  grease  will  form 
long  stringers  as  it  is  pulled  apart. 
If  grease  of  the  same  type  as 
that  in  the  bearings  is  not  avail- 
able when  the  bearings  are  lubri- 
cated, all  of  the  old  grease  must 
first  be  removed  before  they  are 
repacked.  Mixing  of  the  two 
greases  will  cause  a  bleeding  ac- 
tion which  will  permit  the  lubri- 
cant to  pass  the  seal  and  affect 
brake  operation. 

MERCURY,  COMET 

Clean  Crankcase  Ventilator 

Failure  to  service  the  positive- 
type  crankcase  ventilating  system 
at  recommended  mileage  intervals 
can  affect  engine  performance 
and  fuel  and  oil  economy.  Car- 
buretor is  calibrated  to  compen- 
sate for  crankcase  vapors  drawn 
into  the  intake  manifold.  If  ven- 
tilating system  becomes  blocked 
due  to  failure  to  clean  the  parts 
at  recommended  intervals,  carbu- 
retor air-fuel  ratio  is  affected  and 
the  engine  will  begin  to  operate 
on  a  rich  mixture.  Also,  lack  of 
adequate  crankcase  ventilation 
will  increase  sludge  formation. 

The  parts  of  this  crankcase  ven- 


tilation system  should  be  cleaned 
at  8,000  mile  intervals  on  Comet 
and  Mercury,  and  at  6,000  mile 
intervals  on  Lincoln.  These  in- 
tervals are  based  on  the  use  of 
approved  lubricants  and  filters 
and  apply  to  cars  in  normal  serv- 
ice. Under  extremely  adverse  of>- 
erating  conditions  the  parts  may 
have  to  be  cleaned  more  frequent- 

STUDEBAKER 

Aids  Valve  Adjustment 


Top  of  rocker  arm  cover  is 
cut  out  to  permit  valve  ad- 
justment without  loss  of  oil 

Oil  loss  can  occur  when  adjust- 
ing valve  rocker-arm  clearance  on 
a  1961  Lark.  To  prevent  this, 
modify  a  rocker  arm  cover  by  cut- 
ting out  the  top  of  the  cover, 
leaving  only  two  strips  for  secur- 
ing the  cover  to  the  studs.  The 
base  of  the  cover  acts  as  a  baffle 
to  contain  the  oil. 

When  making  the  adjustment, 
reduce  the  engine  speed  to  less 


than  the  normal  550  rpm  idling 
speed  to  prevent  oil  loss.  The 
lower  speed  will  also  permit  a 
more  accurate  adjustment. 

FORD 
Fuel  Pump  Maintenance 

Mechanical  type  fuel  pumps 
should  be  replaced  or  overhauled 
after  45,000  miles  or  two  years  of 
operation,  whichever  comes  first. 
This  applies  to  both  cars  and 
trucks. 

The  fuel  pump  diaphragm  will 
normally  wear  over  many  thou- 
sands of  miles  of  use  and,  when 
sufficient  deterioration  has  taken 
place,  fuel  can  pass  the  dia- 
phragm and  dilute  the  engine  oil. 
The  pump  service  recommended 
lessens  the  possibility  of  internal 
engine  damage  from  this  cause. 

OLDSMOBILE  F-85 

Adjusts  Dwell  Angle 

The  following  procedure  per- 
mits dwell  angle  to  be  adjusted 
without  risking  possible  injury 
from  the  fan  blades. 

With  the  engine  running  at 
normal  operating  temperature, 
connect  a  dwell  meter  to  the  pri- 
mary lead  terminal  on  the  coil 
and  a  suitable  ground.  Raise  the 
access  door  on  the  distributor  cap 
and  retain  it  in  the  raised  position 
with  a  small  lump  of  calking  com- 
pound. With  the  engine  running 
at  idle  speed,  use  the  special  tool 
available  to  engage  the  adjusting 
screw  located  at  an  angle  to  the 
door  in  the  cap.  Adjust  dwell  an- 
gle to  30  deg.,  remove  the  calking 
compound  and  close  the  access 
door. 

PLYMOUTH,  VALIANT 
Replace  Switch  Rheostat 

The  headlamp  switch  rheostat 
on  1959-61  Plymouths  and  on  all 
Valiants  can  be  replaced  separate- 
ly. Use  rheostat  parts  package  No. 
2275231  for  switches  marked 
"FASCO,"  and  part  No.  2275234 
for  those  marked  "RBM." 

To  replace  rheostat,  remove 
[continued  on  page  68 


66 


MOTOR,  July  1961 


NOW...  A  NE^V  NAME   FOR  THE   NUMBER  1  THERMOSTAT  I 

simply  say  X>eloo 

Today,  General  Motors  thermostats  proudly  bear  the  new  name  of  Delco-Harrlson. 
The  name  Deico  means  new  national  recognition  and  acceptance.  And,  for  half 
a  century,  the  Harrison  name  has  been  the  standard  of  quality  in  automotive  heat 
transfer  products.  Now,  these  two  great  names  combine  into  Delco-Harrison 
...  to  assure  you  of  the  highest  standards  of  sales  performance  and  product 
reliability.  So,  simply  say  DeIco  . . .  Deloo-HAzvisoziL  thermostats, 
distributed  nationally  through  XTzilted  I3eloo 


MOTOR,  July  1961 


Factory  Service  Slants 

continued  from  page  66 

switch  and  dislodge  the  spring 
with  a  screwdriver.  Compress  the 
spring  and  rheostat  between  the 
thumb  and  forefinger  and  remove 
them  with  a  turning  motion. 

Assemble  the  new  rheostat. 
Compress  the  assembly  betwen 
the  thumb  and  forefinger,  and 
slip  it  into  the  housing.  Then  lo- 
cate the  spring  on  its  seat  with  a 
screwdriver  blade  and,  with  a 
turning  motion,  slip  the  rheostat 
into  position.  The  contact  tab  on 
the  "FASCO"  switch  must  make 
positive  contact  with  the  dome 
lamp  terminal  at  its  extreme 
counter-clockwise  position  of  rhe- 
ostat travel.  On  "RBM"  switches, 
the  larger  master  tab  on  the  drive 
plate  must  be  fully  engaged  in 
the  corresponding  notch  in  the 
rheostat  ceramic. 

VAUANT 
Lubes  Gearshift  Linkage 

The  gearshift  linkage  on  cars 
equipped  with  manual-shift  trans- 
missions should  be  lubricated  ev- 
ery 10,000  miles  or  once  a  year, 
whichever  occurs  first. 

To  lubricate  the  linkage,  re- 
move the  four  screws  from  the 
rubber  boot  on  the  gearshift  link- 
age and  slide  the  boot  upward 
away  from  the  floor  pan.  Apply 
engine  oil  to  lubricate  the  pivot 
points  and  yoke  selector  mecha- 
nism. 

WILLYS 
Protects  Kickdown  Switch 

Kick  down  switches  are  coated 
with  an  electrical  insulating  com- 
pound in  production  to  prevent 
possibility  of  engines  being 
"drowned  out"  during  wet-weath- 
er operation.  Replacement  switch- 
es are  not  coated  because  the 
coating  must  be  applied  after  the 
harness  is  attached  to  the  switch. 

When  a  replacement  switch  is 
installed,  coat  the  switch  terminal 
connections  and  at  least  2  in.  of 
the  harness  with  a  suitable  electri- 
cal insulating  spray. 


.BODY. 


UNCOLN 
Emergency  Hood  Release 

Should  the  hood  control  cable 
become  broken  or  disconnected, 
the  hood  can  be  opened  with  a 
32^  in.  length  of  y^  or  ^  in. 
solid  bar  stock. 

Place  a  piece  of  masking  tape 
on  the  bar  15  in.  from  one  end  to 
serve  as  a  marker.  Then  remove 
the  rear  splash  shield  from  the 
left  front  fender.  Locate  the  1^ 
in.  round  hole  in  the  upper  rear 
comer  of  the  left  front  fender 
apron.  The  hole  is  beside  the 
heater  blower  motor  and  there  is 
electric  wiring  routed  through  the 
hole. 

Now  insert  the  bar  stock  15  in. 
into  the  hole  and  contact  the 
hood  release  catch.  With  the  bar 
held  as  high  as  possible,  pull  it 
toward  the  front  of  the  car  using 
the  hole  as  a  pivot  point.  The  bar 
will  supply  the  leverage  required 
to  open  the  catch. 


PONTIAC 

Repairs  Damped  Clips 


GARNISH 
MOLDING 


Cotter  pin  (arrow)  is  inserted 
through  molding  retaining  flange 
and  the  body  pinchweld  flange 

Should  the  clips  which  retain 
reveal  moldings  around  the  wind- 
shield or  back  window  become 
damaged,  either  of  the  following 
procedures  can  be  used  to  secure 
the  molding. 

Use  an  auxiliary  screw  where 
there  is  a  gap  between  molding 
and  body  surface.  Insert  a  sharp 
punch  or  awl  between  reveal 
molding  and  rubber  channel, 
push  molding  in  flush,  and  punch 
a  hole  through  retaining  flange 
of  molding  and  body  panel.  Apply 
calking  compound  on  the  threads 
of  a  small  sheet  metal  screw  and. 


with  the  molding  held  in  position, 
install  the  screw. 

Another  method  is  to  remove 
the  garnish  molding  and  disen- 
gage the  reveal  molding  enough 
to  mark  the  retaining  flange.  Do 
not  mark  at  an  existing  retaining 
clip  location.  Now  remove  the  re- 
veal molding,  drill  a  y^  in.  hole 
through  its  retaining  flange,  and 
a  %Q  in.  hole  through  the  body 
pinchweld  flange.  Install  a  %2  ^Y 
1  in.  cotter  pin  and,  with  the 
molding  retaining  clips  engaged, 
pull  cotter  pin  from  inside  the 
body.  After  the  cotter  pin  has 
been  pulled  down,  open  the  ends 
of  the  cotter  pin  to  secure  in 
place. 

CADILLAC 

Cleans  Trunk  Linings 

Do  not  use  a  fabric  cleaner  to 
clean  the  trunk  lining  material  on 
1960  and  earlier  models.  The  use 
of  a  solvent  can  cause  the  tar  pa- 
per backing  to  bleed  through  the 
trim. 

Suds,  such  as  those  obtained 
from  a  mild  soap  and  water  or 
special  preparations  for  the  pur- 
pose, can  be  used  on  the  surface 
of  the  trim.  Be  careful  not  to 
saturate  the  fabric.  Remove  the 
suds  with  a  vacuum  cleaner  after 
the  cleaning  operation. 

STUDEBAKER 
Trunk  Lid  Lock  Housing 

The  trunk  lid  lock  housing  and 
adapter  on  1961  Lark  models,  ex- 
cept taxicabs,  are  preassembled  in 
production.  The  adapter  is  re- 
tained in  the  lock  housing  by  two 
depressed  tangs  and  special 
equipment  is  required  for  assem- 
bly. 

For  this  reason,  the  lock  hous- 
ing and  adapter  must  always  be 
replaced  as  an  assembly.  Only  the 
complete  assembly,  part  No. 
1338256,  is  available  for  replace- 
ment. The  listing  of  individual 
lock  housing  and  adapter  assem- 
bly in  the  current  parts  catalog  is 
incorrect. 


68 


MOTOR,  July  1961 


$10  for  Your  Ideas 


Have  you  como  across  any  tfmesdvlng  %hoff  cuti  or  solutions  fo 
tough  repair  problems?  If  you  hove,  ond  the  idea  is  o  good  one^ 
MOTOR  will  pay  you  $10.  If  your  idea  needs  an  illustration,  just  en* 
close  a  rough  sketch  In  your  lettef.  MOTOR'S  artists  will  do  a  finisfied 
drawing. 

When  your  idea  opplies  to  one  particutor  car  make^  be  sure  to  givw 
the  make  and  model  year  of  the  car. 

Naturolfy  ideos  which  have  already  been  used  or  offered  elsewher* 
cannot  be  considered. 

So  grab  o  pencil  and  [ot  down  your  idea  on  your  shop's  lefterheod 
or  billheod.  Then  mall  it  to  "Fix  If  EdHor,  MOTOR,  250  W,  55ffi  St„ 
N.  Y,  19,  N.  Y. 


rpuibk^?  Readers  Tell  How  To 


FIX  IT 


Easier  Seal  Replacement 

The  removal  and  replacement 
of  outer  and  inner  ring  seals  on  a 
Powerglide  Hi-Lo  clutch  can  be 
accomplished  more  easily  by  using 
a  discarded  clutch  hub. 

To  adapt  the  hub,  break  ofiE 
one  of  the  eight  teeth  and  bend 
the  remaining  seven  teeth  14  in. 
toward  the  center.  The  teeth  will 
then  fit  snugly  on  top  of  the 
spring  seat,  permitting  the  spring 
to  be  compressed  safely  for  remov- 
al of  the  snap  ring.  Insert  two 
screwdrivers  in  the  gap  left  by  the 
removed  tooth  to  release  the  snap 
ring. 

— GBORQB  CROWDBR 

Geo.  Crowder  Garage 

Flint.  Mich. 

Replaces  Motor  Support 

The  front  motor  support  plate 
on  most  Chrysler  6  cyl.  engines  up 
to  1960  cannot  be  removed  with- 
out removing  the  oil  pan.  This  is 
because  the  bottom  bolt  which 
holds  the  plate  to  the  block  is  in- 
serted from  the  rear,  inside  the 
oil  pan.  Following  procedure  al- 
lows removal  of  support,  without 
removing  oil  pan. 

First,  drill  a  %  in.  hole  into 
the  center  of  the  bolt.  Then  drive 


an  Allen  wrench  into  the  hole 
and,  with  the  wrench,  thread  the 
bolt  back  out  of  the  plate.  The 
plate  can  be  removed  over  the 
Allen  wrench.  To  install  the 
plate,  reverse  the  procedure. 

— LEROY  W.  BRITTEN 

Purdy  Motors  Ltd. 

Halifax,  N.S.,  Canada 

Installs  Gauge  Retainer 


Tab  edges  are  ground  off  at  an 
angle.  Base  widths  of  two  slots 
vary  to  obtain  unequal  spacing 

The  retainer  which  secures  the 
fuel  gauge  tank  unit  in  the  fuel 
tank  on  1960-61  Chevrolets  and 
the  1961  Corvair  is  difficult  to  in- 
stall, even  with  the  proper  retain- 
er tool.  This  is  because  the  tabs 


are  evenly  spaced  and  must  fit  ex- 
actly. 

To  make  the  retainer  easier  to 
install,  grind  off  one  edge  of  each 
of  the  three  tabs  at  an  angle. 
Vary  the  base  widths  of  the  slots 
so  they  are  unequally  spaced.  The 
retainer  can  then  be  started  one 
tab  at  a  time  and  easily  installed 
with  a  screwdriver,  if  a  retainer 
tool  is  not  available.  Since  the  old 
O  ring  may  be  swollen,  it's  best 
to  install  a  new  one,  cemented  to 
the  tank  unit. 

—ROBERT  J.  PITSBR 

Belair  Rd.  Chevrolet  Co. 

Baltimore,  Md. 

Repairs  Stripped  Threads 

When  removing  and  replacing 
door  trim  panels  on  Corvettes,  we 
often  find  that  the  screw  holes 
are  enlarged  to  a  point  where 
they  will  no  longer  hold  the 
screws  securely.  A  quick  and  easy 
repair  can  be  made  in  such  cases 
by  using  clip-on  type  screw  re- 
tainers. 

To  install  the  screw  retainer, 
drill  a  14  in.  hole  Ys  *"•  *"  from 
the  original  screw  hole.  Then 
elongate  the  i^  in.  hole  to  ap- 
proximately 1^  in.,  the  same 
width  as  the  clip-on  retainer. 
Now  slip  the  retainer  into  place, 
with  the  screw  hole  in  the  retain- 
er lined  up  with  the  oversize  hole 
in  the  panel. 

If  the  screw  holes  in  the  metal 
[continued  on  pace  80 


MOTOR,  July  1961 


-Getting  the  Business. 


Fix  It 


continued  from  page  79 

corners  of  the  panel  are  enlarged, 
snap  the  clips  over  the  edge  of 
the  panel  and  the  repair  is  made. 
This  method  will  work  on  other 
cars,  too. 

—ADOLPH  HUBLAR 

New  Albany  Motor  Ca 

New  Albany,  Ind. 

Handy  Support  Tool 

An  extra  tool  for  supporting  the 
weight  when  changing  springs  or 
holding  up  an  engine  on  a  lift 
always  comes  in  handy.  A  support 
can  easily  be  made  up  from  scrap 
that  is  usually  available  around 
the  shop. 

To  make  the  tool,  simply  cut 
about  3iy4  ft.  length  of  li/^  in. 
water  pipe  and  weld  a  suitable 
saddle  to  one  end  of  it.  Now  slip 
the  other  end  of  the  pipe  over  an 
old  bumper  jack  which  is  used  to 
raise  and  lower  the  weight.  It*s 
best  to  weld  the  base  of  the  jack 
securely  to  keep  the  jack  from 
tilting. 

— MILO  MILLER 
Bob  Barth,  Inc. 
Syracuse.  N.Y. 

Replaces  Cover  Gasket 

Replacing  a  valve  rocker  arm 
cover    gasket    on    a    late-model 


Chrysler,  which  first  requires  the 
removal  of  a  heater  duct  from 
the  firewall,  takes  a  considerable 
amount  of  time.  However,  this 
job  can  be  done  without  removing 
the  duct. 

Just  loosen  the  cover  and  lift  it 
far  enough  to  remove  the  old  gas- 
ket. Slip  the  new  gasket  over  one 
end  of  the  cover,  slide  it  toward 
the  other  end,  and  then  slip  the 
opposite  end  of  the  gasket  over 
the  cover.  By  using  a  mirror  to 
see  that  the  gasket  is  in  place, 
and  cement  to  hold  it  there,  the 
replacement  can  be  made  quickly. 

— W.  K.  PERRY 

G.  and  P.  Anto  and  Truck  Service 

Bakersfield,  CaL 

Repairs  Rear  Stabilizer 

The  rear  stabilizer  bushings  on 
1958  Chevrolets  sometimes  be- 
come loose  in  the  mounting 
bracket  on  the  differential  hous- 
ing. The  bracket  is  not  serviced 
separately  and  when  the  eye  in 
the  bracket  becomes  elongated  a 
new  housing  is  required.  This  is 
an  expensive  repair. 

To  make  an  effective  repair  at 
a  much  lower  cost,  use  a  cutting 
torch  to  round  out  the  eye  so  that 
a  li/^  in.  length  of  I14  in.  pipe 
can  be  inserted.  Then  weld  the 


pipe  to  the  bracket  and  install  a 
new  bushing.  This  gives  the  bush- 
ing a  li/^  in.  bearing  surface,  in- 
stead of  two  %6  in.  surfaces,  and 
makes  a  long-lasting,  faster  repair 
at  a  much  lower  cost, 

—CLIFF   HOFER 

Tom  CarreU  Chevrolet 

San  Fernando,  CaL 


Releases  Stuck  Turboglide 

If  the  Turboglide  on  a  1957-61 
Chevrolet  becomes  stuck  in  the 
park  position,  the  parking  pawl 
can  be  tripped  to  release  it  by  us- 
ing a  valve  push  rod  adapted  for 
the  purpose.  To  adapt  the  push 
rod,  offset  it  down  2  in.  at  one 
end  to  form  a  right  angle.  Keep 
the  center  of  the  push  rod  straight 
for  a  length  of  6^4  in-  and,  at  the 
other  end,  bend  it  up  to  curve  at 
about  45  deg. 

To  trip  the  parking  pawl,  place 
the  curved  end  of  the  push  rod 
in  the  drain  hole  and  push  against 
the  park  lever.  This  eliminates 
removing  the  pan  and  gasket. 

—FRANCIS  JACKSON 
Smith  Chevrokt 
Haverhill,  Mass. 


Opens  Blocked  Oil  Holes 


Sleeve  is  placed  over  rocker  arm 
stud,  with  zerk  fitting  lined  up 
with  stud  hole.  Grease  pressure 
through  fitting  opens  oil   line 

Oil  supply  holes  in  the  rocker 
arm  studs  on  late  Pontiac  and 
other  GM  cylinder  heads  some- 
times become  plugged.  When  this 
happens  it's  almost  impossible  to 
[continued  on  page  84 


> 


80 


MOTOR,  July  IMl 


;,\iv*^<^i.^*^-^:*^*.. 


I  vsi  .  i 


im 


*St69dy,  ptofitsble  ssles  of  Cites  Belts 
Mm  MORE.  MONEY  IN  WE  BANK!' 


T^ 


toys  Buddy  Worren  —  Warren's  Garage 
4102  Navigation  BWd 
Houston,  Tex  OS 


REPLACE  BELTS  THAT  ARE... 

•    GREASY      •    CRACKED 
•   GLAZED        *    PEELING 
•  SPLIT 


^'Before  going  into  business  for  myself  sixteen  years 
ago,  I  had  nine  years'  experience  selling  Gates  Belts  and 
Radiator  Hose.  So,  I  was  well  pre- 
pared to  make  these  preferred  acces- 
sories an  important  part  of  my  profit 
picture. 

"We  average  80  belt  sales  a  month 
—  and  it  sure  makes  a  difference  in  the 
amount  of  money  that  goes  in  the 
bank." 


In  the  garage  business  too,  time  means  money  —  Gates  garage- 
tested  sales  aids  are  tailored  to  the  task.  The  Dial  Finder  and  Display 
Rack  help  you  get  the  correct  belt  installed  in  a  matter  of  minutes.  Time 
saved  means  a  brighter  profit  picture  and  a  satisfied  customer.  So,  why 
put  it  off  — 

''Go"  Gates  for  Profit  -  Call  Your  Gates  Jobber  TODAY 

Your  Gates  Supplier  will  have  a  factory-trained  Gates  Represen- 
tative install  attractive  belt  and  hose  displays,  clean  up  your  belt  and 
hose  stocks,  and  supply  you  with  a  complete  set  of  Gates  garage-tested 
sales  aids.  He'll  also  help  you  get  your  present  stock  in  shape  for  top 
profits  —  and  you  won't  lose  a  penny! 


Thtt  Got^s  Rubber  Co.,  Denver,  Colo. 


Workl'§  Largeti  Maker  of  V-Belts 


G^tes  Vuleo  V'Belts  9nil  HosB  /%! 


MOTOR,  July  1961 


%V 


you  get 

your 

Chevy  parts 


at  your 

Chevrolet 

dealer's! 


S2 


MOTOR,  July  1961 


Fix  It 


continued  from  page  80 

clean  out  the  holes  with  ordinary 
cleaning  methods.  A  tool  we  have 
made  up  opens  up  the  holes 
quickly. 

The  tool  is  a  sleeve  which  fits 
snugly  on  the  stud  and  is  made 
from  a  2  in.  length  of  ^  in.  round 
cold-rolled  steel.  Drill  a  2%^  in. 
hole  lengthwise  through  it  and 
then  ream  the  hole  with  a  .374  in. 
valve  guide  reamer.  At  a  point  li/^ 
in.  from  one  end  drill  and  tap  a 
14  in.  by  28  thread  and  install  a 
45  deg.  zerk  fitting. 

To  use  the  tool,  slip  it  over  the 
stud,  lining  up  the  zerk  fitting 
with  the  hole  in  the  stud.  Grease 
pressure,  applied  through  the  fit- 
ting, will  force  the  dirt  into  the 
main  oil  channel.  Remove  the  ex- 
pansion plugs  at  the  ends  of  the 
channel  and  wash  out  the  dirt. 

—EVERETT  B.  REED 

Reeds  Machine  Shop 

Moms  Lake.  Wash. 

Adapts  Old  Filters 

Discarded  fuel  filters  of  the  in- 
line type,  such  as  those  used  on 
Pontiac  and  a  number  of  other 
cars,  are  excellent  for  use  as  small 
funnels. 

To  adapt  the  filter,  simply  cut 
the  top  off  and  remove  the  filter- 
ing material  from  inside  it.  This 
size  funnel  is  especially  handy  for 
filling  hydraulic  jacks,  master  cyl- 
inders, steering  gears  and  so  forth. 

—HOWARD  WHITE 

Hamel  Pontiac 

Sedro  WooUey.  Wash. 

Prevents  Oil  Leakage 

In  servicing  the  crankcase  ven- 
tilation system  on  1954-57  Ford 
and  Mercury  cars  we  have  had 
many  of  the  covers  leak  after  they 
were  removed  for  cleaning  or  re- 
placing of  the  screens. 

We  have  solved  this  leakage 
problem  by  marking  the  position 
of  the  cover  and  the  tube  before 
removing  the  cover.  The  cover 
and  tube  apparently  warp  slightly 
in  use.  Replacing  the  tube  and 
cover  in  their  originally  assembled 
positions  avoids  the  risk  of  having 
an  oil  leak. 

—MARVIN  W.  CLARK 

Highway  Garag* 

Culpeper,  Va. 


BODY  TIPS 


MOTOR  will  pay  you  $10  for  each  usable 
timesaving  short  cut  from  the  body  man 


Gleans  Sanding  Discs 

Sanding  or  grinding  belts  and 
discs  that  have  been  clogged  with 
doughy  plastic  can  be  cleaned 
easily  by  soaking  them  in  water 
for  a  day  or  so.  This  loosens  the 
plastic  which  can  be  removed 
quickly  with  a  wire  brush. 

— WM.  SMITH 

Smith  Auto  Rebuild 

Lynden,  Wash. 

Opens  Tailgate  Window 


The  ^  in.  offset  on  end  of 
tool  is  inserted  in  clutch  slot 
after  removal  of  lock  cylinder 

On  1959-61  Chevrolet  station 
wagons  with  manual  tailgate  win- 
dow, the  window  becomes  inop- 
erative if  the  pin  in  the  lock  han- 
dle assembly  breaks.  The  trim  can 
be  removed  and  the  window  low- 
ered from  inside  the  car  but 
there's  a  much  easier  and  faster 
way. 

First,  heat  and  bend  a  suitable 


length  of  steel  rod  to  obtain  a  ^^ 
in.  offset  on  one  end.  Center- 
punch  a  dimple  through  the  face 
of  the  lock  cylinder,  insert  a  paf>er 
clip  through  the  hole  and  push 
down  on  the  cylinder  retainer. 
Then  remove  the  cylinder. 

Insert  the  tool  through  the  hole 
from  which  the  cylinder  was  re- 
moved and  turn  the  handle  until 
the  offset  in  the  tool  catches  in 
the  slot  in  the  clutch.  Then  roll 
the  window  down. 

— GAYLB  B.  ROOTE 

Bill  Root  Chevrolet  Inc. 

Parmington,  Mich. 

Eases  Door  Openiiig 

Stiff  operation  of  the  outside 
door-lock  release  button  on  a 
1960  Ford  may  make  the  door 
hard  to  open  from  the  outside. 
When  this  occurs,  a  correction 
can  be  made  quickly  without  re- 
moving the  lock  from  the  door. 

To  ease  the  release-button  op- 
eration, open  the  dobr  and  re- 
move the  top  Phillips  screw  from 
the  lock.  This  is  the  screw  which 
holds  the  lock  in  place.  Now 
squirt  some  light  oil  into  the  hole 
from  which  the  screw  was  re- 
moved and,  at  the  same  time, 
work  the  release  button  in  and 
out.  The  oil  will  work  down  in- 
to the  lock  to  free  up  the  mecha- 
nism. Then  reinstall  the  screw. 
Lubricating  the  lock  in  this  way 
is  effective  and  will  last  for  some 
time. 

—HAROLD  R.  EDWARDS 

Kjebtrup  Motor  Ca 

Garrison,  N.  D. 


How  Would  YOU  Fix  It? 

A  chance  to  test  your  skill  as  a  troubleshooter 


►  The  vacationing  car  owner 
complained  that  his  electronic 
headlight  control  was  not  func- 
tioning properly.  The  only  infor- 
mation he  could  give  the  repair- 
man was  that  he  had  had  a  major 
tune-up  done  on  his  car  just  be- 
fore he  started  on  his  trip. 


Plugs,  points,  spark  plugs  and 
wires  had  been  replaced,  he  re- 
ported, but  nothing  had  been 
done  to  the  headlight  control, 
which  was   then  operating  O.K. 

With  only  this  information, 
where  would  you  begin?  Turn  to 
page  130  for  the  answer. 


84 


MOTOR,  July  1961 


«^ 


m 

THOMPSON  PRODUCTS 

VACUUM  TESTED  WATER  PUMPS 

never  need  greasing 

Only  a  precision  huilt»  vacuum  tesied  water  pump  can  bt  greased 
for  life.  And  that's  the  story  of  Thompson  factory  duplicate  pumps. 
Skilled  hands  machine  and  hone  each  Thompson  pump  part  fur 
precision  fit.  Critical  engineers  torture  test  each  model  for  the  equiv- 
alent of  the  car*s  operating  life.  Each  and  every  pump  is  vacuum 
tested  against  the  most  minute  seal  or  assembly  defect.  Ami  as  iifuini         \ 
asmmnci  fjj  hng,  tTQuhh-jvee  lije,  Thmnpson  w&ft'r  pumfts  ./re  ^^resJied 
/or  life. 

To  get  the  water  pump  you  need,  to  be  sure  of  reliable  service  and 
a  satisfied  customer— specify  Thompson,  There's  a  factory  duplicate 
for  virtually  any  car  in  use  today— regardless  of  make,  model  or  year. 

11 

1 

Sold  thru  the  world's  (inest  iohhers 


ildridge  ln<^ 


C<«v«lttfr<J    3.   Ohio 


k  Vk  »        1 


> 


86 


MOTOR,  July  1%1 


mufRers  .  .  .  flexible  fail  pipes  • . .  exhaust  pipes  .  . .  spark  plugs  .  •  • 
battery  cable  .  •  .  fan  belts  . .  •  rodfofor  hose  •  • .  Of7  filters  . .  .  brake 
fluid . . .  thermostats . . .  ignition  coils .  •  •  shock  absorbers  .  •  •  batteries 
.  • .  engine  care  chemicals  . . .  car  appearance  chemicals  . . .  automatic 
transmission  fiuid  .  .  .  power  steering  fiuid  .  .  •  remanufactured  parts 
. . .  anti'freeze  .  . .  lamp  bulbs  .  • .  sealed  beam  units 


Hfhatever  the  job,  there's  a  part  to  fit! 

A  complete  quality  line  of  replacement  parts . . . 

FOR  CHRYSLER  CORPORATION  VEHICLES 

Genuine  "New"  MoPar  Parts  and  Accessories-The  only  new  parts 
recommended  for  these  fine  cars  and  trucks. 

MoPar  Approved  Remanufactured  Parts- Highest  quality  parts, 
r-e-m^-n-u-f^-c-t-u-r-e-d  to  MoPar's  rigid  specifications. 

FOR  OTHER  MAKES  OF  VEHICLES 

New  MoPar  "Universar  Parts— Famous  MoPar  Quality, 
now  available  for  other  popular  makes. 

Rempar  Quality  Remanufactured  Parts-Quality  parts, 
r-e-m^-n-u-f-^-c-t-u-r-e-d  by  MoPar  Approved  Parts  Remanufacturers. 

A  COMPLETE  QUALITY  LINE...  TO  HELP  YOU... 

install  with  confidence— cut  service  costs— save  time  and  space- 
increase  profits- provide  more  dependable  service. 

Genuine  MoPar  Parts,  MoPar  "Universal"  Parts,  MoPar  Approved  Re- 
manufactured Parts,  and  Rempar  Quality  Remanufactured  Parts  are 
available  from  your  MoPar  Parts  Wholesaler— or  your  Chrysler  Motors 
Corporation  Dealer  .  .  .  selling  Plymouth,  Valiant  •  Dodge,  Dart, 
Lancer  •  Chrysler,  Imperial  •  Dodge  Truck  •  Genuine  MoPar 
Parts  and  Accessories.  Call  your  dealer  or  wholesaler  today! 


MoPar  Parts  and  Accessories,  Chrysler  Motors.  Corporation,  Detroit  31,  Michigan 
>TOR,  July  1%1 


IS  IT  LEGAL? 


By  Arthur  L.  Reuter  of  the  New  York  Bar 


Woman  Sues  to  Recover 
Car  Husband  Sold 

John  and  Marion  Martley  had 
been  separated  for  six  months. 
Marion  owned  the  house  and  lived 
in  it,  and  John  stopped  in  occa- 
sionally to  pick  up  some  clothes  or 
tools. 

One  day,  John  stopped  by  while 
Marion  was  out.  Her  car,  a  new 
Rocket,  was  parked  in  the  drive- 
way. On  the  desk  in  the  front  hall, 
Marion  had  left  the  registration 
card  and  keys.  John  picked  them 
up,  drove  the  Rocket  100  miles  to 
Clearsburg,  and  sold  the  automo- 
bile to  Harris  Bingham,  the  Rocket 
dealer  there.  He  signed  the  bill  of 
sale,  "Marion  Martley,"  turned 
over  the  keys  and  pocketed  the  cash. 

The  next  morning,  Harris  Bing- 
ham sold  the  car  to  Ewen  Payne. 

The  police  traced  the  Rocket 
and  Marion  asked  Ewen  to  give  it 
up,  but  he  refused. 

*'I  bought  and  paid  for  the  auto- 
mobile in  good  faith,**  Ewen  said. 
"The  whole  trouble  was  your  own 
fault  in  leaving  your  registration 
and  keys  where  your  husband  could 
pick  them  up.'* 

Surrenders  Car 

But  when  Marion  sued.  Judge 
Keen  ordered  Ewen  to  surrender 
the  car. 

The  judge  said,  *'7  he  seller  can 
give  no  better  title  than  he  has 
himself.  John  Martley  had  no  title 
and  could  give  none  to  Harris  Bing- 
ham. Bingham  could  give  no  title 
to  Ewen  Payne. 

"Possession  of  the  automobile,  of 
course,  was  presumptive  evidence 
of  John  Martley *s  ownership,  but 
the  presumption  is  not  conclusive, 
and  any  person  dealing  with  the 
possessor  as  the  owner  does  not  get 
title  as  against  the  true  owner,  un- 
less the  latter  has  done  something 
to  mislead  the  purchaser. 


"Marion  Martley's  keys  and 
registration  were  not  given  to  her 
husband.  They  were  stolen.  It  is 
questionable  as  to  whether  there 
was  even  negligence  in  leaving  the 
keys  on  the  desk  in  her  own  house, 
but  if  there  was  negligence,  it  was 
not  sufficient  as  to  bar  her  claim  to 
the  return  of  her  property.** 

Based  on  case  reported  In  111  8.E.  2d  at  page 
638  (Oa.) 

Farmer  Claims  Dealer  Is 
Liable  for  Crop  Loss 

Sam  Ingram,  automobile  and 
farm  implement  dealer,  sold  a  new 
Dreadnaught  tractor  to  farmer  Will 
Wright.  Though  Will  had  bought 
two  Dreadnaughts  from  Sam  previ- 
ously, and  had  been  thoroughly 
satisfied,  the  new  one  had  several 
defects.  As  a  result,  the  tractor  had 
to  go  back  to  Sam's  shop  time  and 
again  for  repairs,  all  at  Sam*s  ex- 
pense. 

Not  until  after  harvest  time  did 
Sam  Hnally  succeed  in  ironing  out 
the  troubles  with  the  Dreadnaught. 

Then  Will  demanded  that  Sam 
reimburse  him  for  the  reduction  of 
his  crop  due  to  the  failures  of  the 
tractor. 

Sam  refused. 

**Under  the  dealer's  and  manu- 
facturer's warranty,  our  obligation 
was  to  furnish  the  parts  necessary 
for  repairs,**  Sam  argued,  *'and  in 
paying  for  both  parts  and  labor 
we*ve  done  more  than  we  were 
obligated  to  do." 

Awarded  Judgment 

But  Judge  Wise  decided  that 
Sam  had  to  pay  and  awarded  Will 
a  judgment  for  the  money  he 
proved  to  have  been  lost  by  the  trac- 
tor's inactivity. 


Said  the  judge,  "In  addition  to 
the  express  written  warranty  de- 
livered to  the  buyer  of  the  tractor 
at  the  time  of  sale,  there  may  be 
an  implied  warranty  of  fitness  for 
use,  where  the  buyer  makes  known 
to  the  seller  the  particular  purpose 
for  which  the  article  is  required, 
and  relies  on  the  seller's  skill  or 
judgment  that  the  article  is  fit  for 
the  purpose. 

"Wright  had  bought  other  trac- 
tors from  Ingram  and  Ingram  knew 
that  the  tractor  was  to  be  used  on 
Wright's  farm.  Impliedly,  Ingram 
warranted  that  the  tractor  would 
be  fit  for  normal  farm  use. 

"Ingram  knew  or  should  have 
known  that  if  the  tractor  should 
be  inoperable,  Wright's  ability  to 
raise  his  crop  would  be  impaired. 
The  damage  Wright  suffered  by  the 
forced  reduction  in  production  was 
the  natural  result  of  the  breach  of 
warranty  of  fitness  and  was  readily 
foreseeable  as  such  result. 

"Such  consequential  damages,  di- 
rectly attributable  to  the  breach  of 
warranty,  are  recoverable  by  the 
injured  party." 

Based  on  case  reported  In  100  N.W.  2d  at  page 
521  (Neb.) 

Car  Loan  to  Customer 
Backfires  on  Garage 

Morley  Smith  brought  his  Pluto 
sedan  to  Gus  Hammer's  garage  for 
clutch  repairs.  It  was  Saturday  and 
Gus  told  him  that  he  couldn't  do 
the  work  until  the  following  Mon- 
day. 

"All  right,  I'll  leave  it  here  now," 
Morley  said.  "I  don't  want  to  drive 
it  the  way  it  is." 

Morley  added  that  he  and  his 
wife  expected  guests  over  the  week- 
end, "I  don't  know  how  we'll  man- 

[CONTINUED  ON  PAGE  160 


MOTOR,  July  1961 


makes 


room 


for  rack 
alinement 


a  NEW  MONEY  MMER  for 

alinement,  mufflers,  tail-pipes,  shock  absorbers, 
brake  service,  tires  and  balancing  service! 


going  on 


coingup^ 


all  up 


162  Power  Rack  is  Bear's  answer  to 
your  many  under-car  servicing  prob- 
lems. Its  retractable  ramps  make 
room  for  alinement  wherever  you 
have  room  for  a  car! 

Space  saving  is  only  one  problem- 
solving  feature  you  get  with  162 
Power  Rack.  There's  nothing  like  it 
for  getting  at  shocks. .  .replacing  tail- 
pipes and  other  under-car  service. 

It's  just  like  driving  on  to  any 
other  rack  when  you  drive  on  to  the 
162  Power  Rack.  You've  got  full 
visibility  ...  no  feeling  of  driving 
op  a  hill!  When  you  are  up,  you  are 

Comnlikt  IMI  SMrlCfk.  Co.  Rasa 

Motor,  juiy  i%i 


high  enough  up  for  under-car  work — 
but  low  enough  to  easily  make  those 
over-the-fender  adjustments. 

The  controls  are  mounted  on  a 
wall  or  on  the  rack,  so  you  leave  the 
car  before  raising  or  lowering  the 
ramps— assuring  complete  safety 
with  visibility  from  start  to  finish. 


..either  wheel  Up 

With  the  162  Power  Rack  you  can 
lower  either  wheel— getting  com- 
plete access  to  the  under-side  of  the 
car  for  tail-pipe  replacement— shock 
service,  etc.  And,  with  the  Bear  Air 
or  Hydraulic  Units  under  the  front 
end,  you  can  raise  or  lower  either 
front  wheel  or  both  simultaneously. 


r— INCREASE  YOUR  EARNINGS- MAIL  THIS  COUPON  NOW!— — 

I       BEAR  UFO.  CO. 


Without  cost  or  obligatioa, 
Mnd  DM  tho  FRBE  BUL- 
LETIN on  tlM  BOW  Bmt 
Moooy-MakJnff  162  Poww 
lUck. 


CNy. 


;:^-\ 


News  for  Jobbers 


ASIA  Lends  Support 
To  Tax-Credit  Plan 

Automotive  Service  Industry 
Assn.  members,  testifying  before 
the  House  Ways  and  Means  Com- 
mittee, supported  the  Administra- 
tion's proposals  to  aid  small  bus- 
inesses in  obtaining  capital  nec- 
essary for  growth  by  means  of  in- 
come tax  deductions. 

Bills  H.R.  2  and  S.  2  provide 
that  any  business,  incorporated  or 
not,  would  be  allowed  to  deduct 
from  business  net  income  an 
amount  equal  to  additional  aggre- 
gate investment  in  depreciable  as- 
sets, inventories  and  accounts  re- 
ceivable during  the  taxable  year, 
but  not  to  exceed  20  per  cent  of 
such  income  or  $30,000,  whichever 
is  the  lesser. 

Testifying  were  Vincent  Focht- 
man,  Fochtman  Motor  Co.,  Petos- 
key  and  Traverse  City,  Mich.,  Rob- 
ert Friedman,  Everhot  Manufac- 
turing Co.,  and  ASIA's  Washing- 
ton legal  counsel,  J.  Austin  Lati- 
mer. 

NAPA  Meeting  Draws  800 

A  National  Automotive  Parts 
Assn.  business  conference  held  in 
San  Francisco  last  month  attracted 
some  800  NAPA  jobbers  and  wives, 
NAPA  suppliers  and  warehouse- 
men from  nine  western  states. 

Guiding  the  affair  was  J.  I.  Pim- 
entel,  general  manager  of  the 
NAPA  San  Francisco  warehouse 
which  was  host  for  the  meeting.  A 
series  of  business  sessions  was  held, 
in  which  members  heard  revealing 


talks  on  such  subjects  as  difficul- 
ties and  opportunities  which  lie 
ahead  for  members  of  the  replace- 
ment parts  business,  what  NAPA 
jobbers  exf)ect  from  manufactur- 
ers, what  NAPA  manufacturers  ex- 
pect from  jobbers,  obsolesence  pro- 
tection. 

MEMA  Adds  Members 

Since  the  beginning  of  the  year, 
12  new  members  have  joined  the 
Motor  and  Equipment  Manufac- 
turers Assn.  Also  added  to  the  as- 
sociation's roster  are  13  credit  sub- 
scribers and  25  AAR  associate 
members.  MEMA  now  has  approx- 
imately 450  members,  395  credit 
subscribers  and  450  AAR  associate 
members. 

Booklet  by  Diesel  Group 

"This  Is  ADS"  is  the  title  of  a 
new  booklet  published  by  the  Assn. 
of  Diesel  Specialists.  Included  are 
a  history  of  the  association,  offi- 
cers and  directors  and  a  complete 
listing  of  all  standing  committees. 
There  is  also  a  list  of  members. 

Attend  Management  Course 

The  week-long  top  management 
course  held  at  the  University  of  Il- 
linois May  14-19  was  attended  by 
47  Automotive  Service  Industry 
Assn.  wholesaler  executives.  The 
course  included  subjects  on  sales 
management  techniques,  training 
for  salesmen,  financial  manage- 
ment, advertising,  and  other  man- 
agement problems. 


Joseph  New  President 
Of  Ad  Council 

At  its  recent  meeting,  the  Auto- 
motive Advertisers  Council  elected 
Albert  Joseph,  advertising  mana- 
ger of  AP  Parts  Corp.,  as  president. 

Other  officers  elected  are:  vice 
president,  Al  Ballantyne,  advertis- 
ing manager  of  Monroe  Auto 
Equipment  Co.;  treasurer,  George 
Thoma,  advertising  manager, 
Thor  Power  Tool  Co.;  correspond- 
ing secretary,  Alfred  Roffman,  ad- 
vertising manager.  Standard  Mo- 
tor Products,  Inc.;  and  Norman 
Hull-Ryde,  sales  promotion  mana- 
ger of  Wix  Corp.,  as  recording  sec- 
retary. 

Buys  Turbine  Firm 

Perfect  Circle  Corp.  has  an- 
nounced acquisition  of  Schellens 
True  Corp.,  Ivoryton,  Conn.  The 
purchase  was  made  by  an  exchange 
of  stock. 

Schellens  True  produces  turbine 
blades  and  wheels  for  gas  and 
steam  turbines,  compressors,  blow- 
ers, pumps  and  auxiliary  equip- 
ment. The  firm  will  be  a  wholly- 
owned  subsidiary  of  Perfect  Circle 
and  will  be  operated  by  the  present 
Schellens  True  management. 

Group  Backs  Safety 

Southwest  Automotive  Whole- 
salers Assn.,  representing  members 
in  Arkansas,  Kansas,  Nebraska, 
Missouri,  Oklahoma  and  Texas, 
has  passed  a  resolution  favoring 
state  periodic  motor  vehicle  safety 
inspection  programs. 

The  resolution  calls  on  individ- 
uals and  groups  to  join  in  getting 
enactment  of  vehicle  safety  legisla- 
tion in  their  states.  Of  the  states  in 
the  association,  only  Texas  has 
such  legislation. 

Merger  Study  Dropped 

In  a  joint  announcement,  ACF 
Industries,  Inc.  and  Republic  Avi- 
ation Corp.  reported  that  a  merger 
between  the  two  firms  is  no  longer 
being  considered.   The  announce- 

[CONTINUED  ON  PAGE  95 
MOTOR.  July  1961 


NEW!  m^  AIR-WRENCH 


NEW! 
CP-734 
'Shipper 
AIR-WRENCH 


If  "  |! 

V2i 


ff  [SQUARE  DRIVE 
BOLT  CAPACITY 


Sets  new  standards  for: 

'^^  Performance 
^  Easy  Operation 

Y  Speed 

Y  Reserve  Power 

true  fingertip  control 
FORWARD       .        9£ll^% 


Busy  service  shops  and  smart  mechanics  everywhere  are 
turning  to  the  new  CP-734  "Whippet"  Air-Wrench. 
Here's  a  V4"  square  drive,  Vi"  bolt  capacity  Air- Wrench 
with  money-making,  time-saving  features  built  right  in. 

It's  faster  because  the  exclusive,  air-smooth  "Dyna- 
Pact"  hammer  accelerates  faster . . .  sustains  speed.  Gives 
you  controlled  power. 

Ifs  easier  to  handle  because  it  feels  "just  right."  Bal- 
anced for  one-hand  action. .  .with  the  "Forward-Reverse" 
control  right  where  it  should  be ...  at  your  fingertip. 

It's  lighter  because  the  more  efficient  impact  unit  per- 
mits a  substantial  reduction  in  tool  size . . .  really  makes  it 


compact.  It  only  weighs  4Vi  pounds.  Yet,  the  "Whippet" 
is  head  and  shoulders  above  the  rest  for  reserve  power. 

Can  be  furnished  with  the  exclusive  LOK-ON  Angle 
Head  that  lets  you  handle  those  ratchet  wrench  jobs  with 
one-hand  ease. 

For  more  information  on 
the  New  CP-734  "Whippet" 
Air-Wrench,  write  for  Bulle- 
tin SP-3042  to:  Chicago 
Pneumatic  Tool  Company, 
8  East  44th  Street,  New 
Yorkl7,N.Y. 


Cnicago  Pixeumatic 

MR  AND  aECTRIC  TOOLS      •      IMPACT  WRENCHES      •      AIR-DRILLS      «      DREAKERS     < 
MOTOR,  July  1961 


PNEUDRAULIC  IA(ll»^V\K^^\9^\ 


1»-^5N^ 


Nationally  Advertised 


n 


-FAMILIAR  TO  OWNERS  of  cars  and 
trucks  of  all  makeSp  models  and  ages 

Millions  of  car  owners,  whatever  they  drive,  and  wherever  they  drive,  recognize  the 
N-A-P'A  Seal  as  a  symbol  of  quick  parts  availability  and  fast  repair  service. 

Year  after  year,  N*A*P*A's  advertising  has  been  telling  today's  car  owners  to  depend 
on  the  N-A-P'A  Seal  for  products  of  genuine  quality,  and  fast  service. 

Many  of  today's  car  owners  were  reading  N-A»P*A  advertisements  long  before  they 
could  get  a  driver's  license.  Perhaps  you  were,  too. 

They  may  be  driving  Fords,  Chevrolets,  Plymouths  or  Cadillacs.  They  may  be  at  home 
or  away  from  home.  But  they  know  that  the  N- A'P*A  Seal  denotes  products  of  genuine 
quality,  no  matter  where  they  see  it 

When  you  deal  with  yourN-A-P-A  Jobber— when  you  display  theN*A»P«A  Seal— you  are 
attracting  business.  You  are  also  saving  yourself  a  lot  of  time.  How?  ,  .  .  Your  N-A-P»A 
Jobber  is  one  of  3,000  who  are  a  part  of  the  nation's  largest  independent  parts 
distributing  system. 

When  you  call  your  N*A-P-A  Jobber— you  are  the  closest  you  can  get  to  im- 
mediate supply  of  the  products  of  the  finest  manufacturers  in  the  automotive 
industry,  as  you  will  note  on  checking  the  next  page.  Talk  with  your  N  ^A*  P*  A 
Jobber  now.  Profit  from  his  service— and  the  business  the  N*A»P*A  Seal  will 
bring  to  your  shop. 

NATIONAL  AUTOMOTIVE  PARTS  ASSOCIATION  *  29  L  MADISON  ST.,  CHICAGO,  ILLINOIS 


» 


92 


MOTOR,  July  1961 


ui^'^^  Pistons,  PItfon  Pint. 
Sle«ve  Assembiies,  Valves,  Vaivs  Springs 
and  Water  Pumps. 
Allied  Automotlva  Parts  Co. 

Indianapolis,  Indiana 

MlCriTSSt  Timing  Gears,  Timing  Chains 

k  Sprockets 

Mlcrotost  Timing  Gears 

Oeveland  12.  Ohio 


Fan  Belts,  Air  Conditioning 
Belts,  Power  Steering  Belts.  Radiator  Hose. 
Heater  Hose.  Power  Brake  Hose 

National  Products,  Inc. 

Denver  17,  Colorado 


,  Engine  Bearings 
ClevKe  Service  •  Cleveland  3.  Ohio 

M  MOMSOH  thermostats.  Thermo* 
Stat  Assortments 
Standard-Thomson  Corporation 

Waltham  54,  Massachusetts 

^rxcroat  Gaskets  &  Oil  Seals. 

Power  Steering  Equipment. 

Victor  Manufacturing  &  Gasltet  Co. 

Chicago  50,  Illinois 

ZOLLNER  Aluminum  and  Bi-Metailic 

Pistons 

Zollner  Corporation  •  Ft.  Wayne,  Indiana 

^JdRIVI  UNI. 

C^^^^^^^^  Tie-Rod  Ends,  Ball  Joints, 
Torsion  Bars,  Coil  Springs,  Front  End 
Suspension  Parts 

Allied  Automotive  Parts  Co. 

Indianapolis.  Indiana 


9^      Sintermel 


Sintermet  Transmission  DIsct 
American  Brakel»lol(  Division 

Birmingham,  Michigan 

BRIGG8  Shock  Absorbers  and 
Load  Absorbers 

Briggs  ShocIt  Absorber  Company 
Cleveland,  Ohio 

CLEVELAND  Universal  Joints 
Cleveland  Steel  Products  Corp. 

Cleveland  35,  Ohio 

DETROIT    Universal  Joints,  Drivo 

Shafts 

Detroit  Universal  Division 

Deart»orn  1,  Michigan 


Transmission  A  Overdrive 
Gears 
Dfttmer  Gear  Division  •  Auburn,  Ind. 


Ball  Bearings 
The  Federal  Bearings  Co.,  Inc. 
Poughfceepsie,  New  York 


MiCnTCSI  Automatic  Tranimltiloil 

Parts  and  Kits 

MicroTest  Gear  Company 

Indianapolis,  Indiana 


Clutch  Plates 
Dana  Corporation  •  Toledo,  Ohio 

RARITAM  Roller  Bearings 

Raritan  Bearings  •  West  Trenton,  N.  J. 

SiM^Miitir  Mufflers.  Exhaust  and- 
Tail  Pipes,  Exhaust  System  Accessories 
DeKoven  Manufacturing  Company 

Racine,  Wisconsin 

JSlMCCr  Universal  Joints  &  Propeller 
Shafts;  Transmissions:  Power  Take-Offs; 
Clutches;  Hub/Lok;  Axles; 
Dana  Corporation  •  Toledo,  Ohio 
'VXCX'oat  Automatic  Transmission 
Pinion  &  Wheel  Seals 

Victor  Manufacturing  &  Gasltet  Co. 

Chicago  50,  Illinois 


\     iliCmiCAL  A  SAFETY    „ 


V^^  Brake  Li 


Brake  Lining,  Clutch  Facings. 

American  Bralteblolt  Division 

Birmingham,  Michigan 


IRS  Ignition  Sets  (Ignition 
Radiation  Suppression),  Vinyl  and  Lac- 
quered Braid  Primary  Wire,  6  &  12  Volt 
Battery  Cables  &  Ground  Straps.  Terminals 
Belden  Manufacturing  Company 
Chicago  80,  Illinois 

ItllCBPIIT  Tire  Valves,  Accessories 
Bridgeport  Brass  Company    '' 

Bridgeport  2,  Connecticut 


dlK^ 


Ignition  and  Electrical  Parts 
The  Echlin  Manufacturing  Company 

Branford,  Connecticut 

Windshield  Equipment  for 
Motor  Vehicles 

Trice  Products  Corporation 

Buffalo,  New  York 

(S)  TUN6-S0L  Directional  Signal  Flashers 
Tung-Sol  Electric,  Inc.  •  Newark,  N.  J. 

UniTCD  Hydraulic  Brake  Parts.  Brake 
Fluid,  Parking  Brake  Cables  and  Assem- 
blies, Power  Brake  Kits,  Speedometer 
Cables  and  Casings,  Fuel  Pump  Kits 
United  ParU  Division  ^ 

The  Echlin  Manufacturing  Company 
Chicago  7,  Illinois 

VioALL     Turn  Signals  and  Switches; 
Reflex  Reflectors;  Truck  Mirrors;  Flares; 
Lights— Clearance  Marker.  Stop  and  Tail, 
Emergency,  Fog,  Driving  and  Back  Up. 
Vehicle  Products  Company 
Cincinnati  10,  Ohio 


Parade  of  Parts"  serves  repairmen  everywhere  through  3,000 


*  Brass  Fittings,  Oil  &  Gas 
Lines,  Controls,  Hydraulic  Brake  Fittings, 
Power  Steering  Hoses 
The  Weatherhead  Company 
Cleveland,  Ohio 

l' IQPIB  A  i^UIPMINT    J 

B  *  K  Test  Equipment  for  Engines.  Auto* 
matic  Transmissions,  Electrical  and  CooU 
ing  Systems. 
B*K  Service  Products 
Indianapolis,  Indiana 


Hydraulic  and  Mechanical 
Jacks;  Specialized  Service  Handling 
Equipment 

Edgewrater  Automotive  Division 

St.  Joseph,  Michigan 

TUmBmlSm  a  complete  line  of  hand 
tools  for  automotive  mechanics;  plus  spe- 
cialized tools  for  repair  and  adjustment  of 
automatic  transmissions. 
The  New  Britain  Machine  Company 
New  Britain,  Connecticut 

SiM&^Mitif  Heatmaster-Electronic 
Muffler  Removal  Tool.  Kutmaster— Preci- 
sion Pipe  Cutter,  Pipe-rounder  and  Pipe 
expander— Safety  Fit  Tools 
DeKoven  Manufacturing  Company 
lUicine,  Wisconsin 

[^  APmui^     MAWTiNMCI^ 

BALKAMP    Miscellaneous  Parts  for 
Ford,  Chevrolet,  Plymouth  and  other  pop- 
ular cars;  Rubber  Products.  Switches, 
Starter  Drives. 
Balltamp,  Inc.  •  Indianapolis,  Indiana 

B^K    Service  and  Supply  Necessities 
(more  than  1600  numbers) 
B*K  Service  Products 
Indianapolis.  Indiana 

MAC'S  Automotive  Polishes  and  Chem« 

icals 

Mac*s  Super  Gloss  Co.,  Inc. 

Los  Angeles  42,  California 

MAITIR-SEIOII    Automotive  Colors, 
Undercoats,  Thinners  and  Reducers,  spe- 
cialties 
The  Martin-Senour  Company 

Chicago  8.  Illinois 


Contour  Replacement 
Front,  Rear  and  Trunk  Mats 
Prospect  Rubber  Company 
Cleveland  3,  Ohio 

itniHfUfW  Fasteners,  Screws,  Nuts 
and  Bolts,  (Used  Everywhere). 
Rocltford  Screw  Products  Co. 

Rockford,  Illinois 


'  Floor  Mats,  Litter  Baskets 
Rubbermaid,  Inc.  •  Wooster,  Ohio 


Jobbers 


MOTOR,  July  1%1 


^^ 


\ 


News  for  jobbers 


continued  from  page  90 

ment  said,  "After  thorough  study 
it  is  the  reluctant  conclusion  that 
a  merger  does  not  offer  sufficient 
advantage  to  the  two  companies 
to  be  warranted." 

Urges  Standards  for  Brake 
Friction  Material 

A  resolution  urging  the  Society 
of  Automotive  Engineers  to  devel- 
op friction  material  grade  stand- 
ards by  which  brake  lining  can  be 
rated  as  to  quality  has  been  adopt- 
ed by  members  of  the  Brake  Shoe 
Bonders  Institute,  division  of  Au- 
tomotive Parts  Rebuilders  Assn., 
Inc. 

Refurbish  Old  Name 

The  57-year-old  trade  name  Prest- 
O-Lite  is  being  extended  in  modi- 
fied form  to  cover  a  full  line  of  au- 
tomotive products  by  the  Electric 
Autolite  Co.,  which  recently  sold  its 
battery  and  spark-plug  production 
and  sales  facilities,  as  well  as  the 
trade  name  Autolite,  to  the  Ford 
Motor  Co. 

With  hyphens  dropped,  the  old 


\ 


IMPORTANT  NOTICE 
TO  SUiSCRIiERS 

If  you  or«  going  to  movo  it  it 
nocossory  that  tke  propor  notifico- 
tion  bo  modo,  at  tho  •orliott  pos- 
siblo  momont.  to  thot  you  moy  con- 
tinuo  to  roceivo  your  copiot  of 
MOTOR  Mogozino  without  intorrup- 
tion. 

Such  notificatioii  thould  bo  modo 
to  MOTOR  Mogozino  by  Uttor. 
postcord,  or  pott  offico  form  22S, 
giving  tho  old  oddrott,  ot  woll  at 
tbo  now,  with  pottol  zono  number 
if  any.  You  thould  olto  notify  your 
locol  post  offico  on  pottol  form  22 
of  your  chong*  of  oddrott.  Both 
postal  forms  oro  obtoinoblo  at  any 
post  offico. 

Sinco  consideroblo  timo  is  ro- 
quirod  to  procoss  a  change  of  ad- 
dross  you  oro  urgod  to  odviso  tho 
MOTOR  Mogozino  Subscription  Do- 
parfmont  as  soon  as  you  know  your 
now  oddross,  preferably  five  weoh 
\fi  advance. 

MOTOR   MAGAZINE 
SvbteripfioB  D«pf. 
250  W«st  5SH  St. 
N«w  York  19.  N.  Y. 


name  has  now  become  Prestolite. 
Originally,  the  name  was  applied  to 
acetylene  lighting  systems  for  cars. 

Additive  Maker  Cited 

Federal  Trade  Commission  has 
charged  that  Magnaflo  Co.,  Inc., 
Youngstown,  Ohio,  maker  of  the 
battery  additive  called  Lifetime 
Charge,  has  falsely  advertised  that 
the  product  is  "U.S.  Government 
Approved,"  "gives  a  permanent 
charge"  and  enables  purchasers  to 
"drive  confidently  all  year  long." 


Dedicates  Research  Center 

Eaton  Manufacturing  Co.  dedi- 
cated a  11,300,000  research  center 
last  month  in  Southfield,  Mich. 
Located  on  a  nine-acre  site,  the 
center  will  be  used  for  develop- 
ment of  new  products  and  ideas. 

Rebuilders  Adopt  Code 

A  code  of  ethics  has  been  adopt- 
ed by  rebuilder  members  of  the 
Automotive  Service  Industry  Assn. 
Included  in  the  code's  responsibil- 

[CONTINUED  ON  PACE  96 


No.  2161  BRAKE  ADJUSTING  TOOL 
Longth  9" 


^.•: 


DURO  offers  a  complete  range  of 

BRAKE  SERVICE  TOOLS 

Every  tool  needed  for  brake  service  and  adjustment  is  now  avail- 
able in  the  DURO  Chrome  Alloy  Steel  quality  line.  This  includes: 

STAR  NUT  BRAKE  ADJUSTING  TOOLS 

For  speedy  and  convenient  adjustment  of 
Bendix,  Huck  and  other  brakes  on  cars  an^ 
trucks.  Every  Service  Station,  Garage  or  AAe- 
chanic  should  have  these  tools.  Each  has  its  ad- 
vantages in  clearing  obstructions  such  as  springs 
and  body  suspensions.  Each  tool  is  notched  at 
both  ends  to  prevent  slipping  off  of  star  nut. 
Drop  forged  from  Chrome  Alloy  Steel  for  extra 
strength,  the  blades  are  thin  but  sufficiently 
wide  for  good  contact.  Scientifically  hardened. 
Polished  and  Chrome  plated. 

BRAKE  LINING  AND 
GENERAL  RIVETING  SET 

Designed  esp^cblly  to  ro- 
ll ne  brokes  economkolly, 
tMs  set  is  o  handy  ond  use- 
ful tool  on  mqny  other  re- 
poir  |obs  around  o  Houie* 
hold  where  the  uie  of  riv- 
ets is  mode  to  foiten  teolh- 
er,  convos,  plostic  and 
metal  obiects. 

Set  includes  Hotding  fro  me, 
anvil,  combinotion  dril  I  ond 
countersink  toof,  punch  for 
removing  rivets  and  tool 
for  clinching  rive  Is.  Hands 
are  fefl  free  for  work  ai 
frame  con  be  held  firmly  in 
o  vise.  Heighl  overoll  Vh". 


No.  2162  BRAKE  ADJUSTING  TOOL 
Ungth  6-15/16" 


BRAKE  SPRING  TOOL 


No.  3430 

BRAKE  SPRING  TOOL 

This  tool  simplifies  and  speeds  the 
removal  or  replacement  of  Ben- 
6\x  broke  springs.  It  will  work 
equolly  well  on  any  i.pring  that  is 
atloched  to  a  post.  Socket  end  is 
used  for  removing,  and  hook  end 
for  replacing  springs. 


No.  a24 


BRAKE  SPRING   PLIERS 


Moke  an  eoty  |ob  of  removing 
ond  opplying  broke  springs. 
Pointed  jaw  holds  *n  lined  shoe 
while  hook  draws  ipring  into  posi^ 
tion.  End  of  one  hondle  has  com 
which  releases  spring  from  anchor 
post  with  a  limple  turning  motion. 
Other  hondte  for  replacing 
springs,  ii  grooved  to  slip  spring 
over  anchor  post. 


DURO 


■^^^■m^^  metAlL  products  co. 

2649  N.  Kildare  Avenue  •  Chicogo  39,  Illinois 

Abo  makers  of  nationolly  advertised  DURO  Power  TooU 


lOTOR*  July  1961 


News  for  Jobbers 


continued  from  page  95 

ities  for  ASIA  rebuilder  members 
are  articles  on  quality,  distribution, 
plant  facilities,  regulatory  compli- 
ance, catalogs  and  price  sheets,  pol- 
icies, identification,  technical  as- 
sistance and  inventory. 

Donates  Wheelchair 

Western  Engine  Rebuilders 
Assn.  recently  donated  a  specially 
designed  wheelchair  for  severely 
burned  children  to  the  Children's 
Hospital  in  Los  Angeles,  Cal. 

Dedicates  New  Plant 

In  the  presence  of  state  officials, 
automotive  distributors  and  mem- 
bers of  the  press,  Monroe  Auto 
Equipment  Co.  formally  dedicated 
last  month  its  new  $4,500,000  man- 
ufacturing plant  in  Cozad,  Neb. 

The  plant,  the  company's  fifth, 
is  designed  to  serve  the  shock  ab- 
sorber market  west  of  the  Missis- 
sippi. With  100,000  sq.  ft.  of  man- 
ufacturing space,  the  plant  em- 
ploys 250  persons.  The  plant,  how- 
ever, was  designed  for  future  ex- 
pansion. 

McGovem  New  Head 
Of  Friction  Group 

James  L.  McGovern,  Jr.,  Raybes- 
tos-Manhattan,  Inc.,  has  been  elect- 
ed president  of  the  Friction  Mate- 
rials Standards  Institute,  for  the 
coming  year. 

S.  Arthur  Smith,  Silver  Line 
Brake  Lining  Corp.,  is  the  new  vice 
president.  Harold  Hodson,  Mar- 
shall-Eclipse Div.  of  Bendix,  is 
treasurer.  Miss  Harriet  G.  Duschek 
is  secretary. 

Additional  members  of  the  new 
board  are  George  S.  Lamson,  L.  J. 
Miley  Co.;  Alexander  Better,  Johns- 
Manville  Corp.;  John  H.  Kelly, 
Marshall-Eclipse  Div.;  Joseph  Gree- 
nan.  World  Bestos  Div.  of  Fire- 
stone; and  Wade  E.  Canfield,  S.  K. 
Wellman  Co.  . 

Hall  to  Retire 

T.  F.  (Heinie)  Hall,  vice  presi- 
dent-sales promotion.  Walker  Man- 
ufact  jring  Co.,  will  retire  in  Octo- 
ber. A  25-year-veteran  with  the 
company.  Hall  is  widely  known  in 
the  industry  for  his  creativity  in 


merchandising.  He  has  picked  But- 
tonwood  Harbour,  Fla.,  for  his  re- 
tirement home. 

Gets  ASIA  Award 

Wheels  Inc.,  New  York,  has  re- 
ceived the  Automotive  Service  In- 
dustry Assn.'s  Distinguished  Service 
Award  for  "exemplary  and  endur- 
ing service"  to  the  community  and 
the  industry.  With  a  predecessor 
company,  the  firm  dates  back  to 
1876.  It  is  now  a  warehouse  dis- 
tributor. 


To  Supply  Chrysler's  Plugs 

Champion  Spark  Plug  Co.  an- 
nounced last  month  that  negotia- 
tions have  been  completed  to  sup- 
ply spark  plugs  to  Chrysler  Corp. 
According  to  the  announcement, 
Champion  will  supply  plugs  for 
Chrysler  cars  as  well  as  its  marine 
and  industrial  engine  divisions. 


Research  Center  Opens 

Sealed    Power    Corp.    has 


com- 


pleted a  $1,000,000  engineering  and 


MOOG  SOLVED 


THIS  PROBLEM: 


^  ^:.;.,4 


wm 


How  to  take  the  slack  and 
bind  out  of  idler  arms! 

Ordinary  idler  arms  with  threaded  or  rub- 
ber-loaded bearings  are  often  too  tight 
when  new,  yet  quickly  wear  too  loose... 
resulting  in  (1)  difficult,  erratic  steering 
(2)  road  wander  (3)  uneven  tire  wear 


MOOG  STEERING  STA- 
BILIZER converts  original 
equipment  idler  arm  assem- 
blies from  rubber  or  threaded 
bearings  to  smooth  haU-hear- 
ing  action.  The  car  owner  notices  the  dif- 
ference immediately  in  improved  feel  of 
the  wheel,  faster  steering  response  and 
more  effortless  driving.  Eliminates  ex- 
cessive steering  play,  permits  better 
wheel  alignment,  prolongs  tire  life. 


i 


How  to  make  ball-joints 
snug . . .  and  stay  snug! 

All  ball-joints  gradually  beconie  ki 
due  to  the  constant  hammering  of 
wheel.  Many  are  loose  even  when  n 
Results  in  (1)  excessive  tire  wear 
front-end  noise  (3)  wheel  shimmy 


MOOGIAPJUSTAB 
BALL-JOINT  has  a  sp< 
threaded  plug  that  adj 
down  with  the  twist  oi 
Allen  wrench  and  lodn 
front-end  play.  Pennits  custom-tuiu] 
the  ball- joint  for  perfect  frant-end  a 
ment.  Can  be  re-adjusted  as  neoea 
thus  providing  a  permanent  solutifl 
the  loose  ball- joint  proUem.  And  tfie3 
for  themselves  throu^  longer  tire 


)6 


MOTOR,  July  1961 


research  center  at  its  Muskegon, 
Mich.,  headquarters.  Covering  42,- 
000  sq.  ft.,  the  facility  is  divided 
into  four  departments:  Research, 
metallurgy,  design  engineering  and 
application  engineering. 

The  center  was  dedicated  last 
month  at  ceremonies  marking  the 
firm's  50th  anniversary. 

Jobber  Doings 

Robert  V.  Daly,  formerly  direc- 
tor of  Chrysler  Corp.  distribution 
sales  program,  has  been  named  ex- 


ecutive vice  president  of  American 
Parts  Co.,  Div.  of  Gulf  and  West- 
ern Industries,  Inc. 

Middle  Tennessee  Automotive 
Wholesalers  Assn.  recently  present- 
ed a  check  for  several  thousand 
dollars  to  the  Middle  Tennessee 
Girl  Scout  Council.  Funds  will  be 
used  to  build  a  year-round  camp 
building  for  the  senior  scouts. 

Manufacturers'  Personnel 

Lawrence  Wilkinson  to  board 


lASI  Show  Emblem 


^  to  keep  tie  rod  ends 
seated  for  longer  life! 

ary  tie  rod  ends  develop  "dry 
its"  due  to  improper  lubrication 
|iickly  become  loose  through  wear 
^suiting  in  (1)  front-end  shimmy 
"ratio  steering  (3)  uneven  tire  wear 


MOOG  "GUSHER-BEAR- 
ING" TIE  ROD  END  fea- 
tures  special  porous  bearings 
that  soak  up  oil  like  a  sponge. 
They  actually  "breathe"  lu- 
oil  to  all  bearing  surfaces,  thus 
iting  dry  metal-to-metal  contact 
er  life  of  the  unit.  A  MOOG  Tie 
hd  can't  pull  out,  bum  out  or  blow 
!k)rrects  front-end  shimmy  and 
\  steering,  increases'tire  life. 


¥M 


THESE  SPECIAL  MOOG 
'PROBLEM-SOLVERS^.. 

build  customer  confidence 
by  actually  doing  a  better 
job  than  the  parts  they  re- 
place. They  often  open  the 
door  to  other  types  of  under- 
car  repairs... leading  to  bo- 
nus sales  of  MOOG's  complete 
line  of  coil  action  and  other 
spring-suspension  parts. 

Start  ringing  up  your  share 
of  these  profitable  under- 
car  sales.  Contact  your  MOOG 
jobber  or  distributor  today! 


am 

UNDER-CAR  PARTS 


MOOG  MEANS  MORE 
UNDER-CAR  BUSINESS 

MOOG  INDUSTRIES  Inc.,  St.  Louis  33.  Mo. 


I   1962  I.A.S.I.  SHOW 


^Bh 


Official  theme-slogan  emblem 
for  1962  International  Automo- 
tive Service  Industries  Show 


of  directors,  ACF  Industries,  Inc. 

Thomas  J.  Dolan  to  board  of 
directors  and  chairman  of  the  ex- 
ecutive committee,  Gabriel  Co. 

Dennis  P.  Esser  to  assistant  to 
the  general  sales  manager,  Anti- 
freeze Dept.,  Union  Carbide  Con- 
sumer Products  Co. 

Ben  Sadoff  to  president,  Ar- 
thur SADOFF  to  executive  vice  pres- 
ident and  Jack  L.  Roberts  to  vice 
president  in  charge  of  sales.  Wells 
Manufacturing  Corp. 

N.  R.  Farsje  to  vice  president- 
director  of  automotive  and  general 
sales,  B.  O.  Dalbey  to  general  sales 
manager  of  Automotive  Battery 
Sales,  and  H.  H.  Bockstruck  to 
sales  manager  of  Automotive  Bat- 
tery Brand  Sales,  Gould-National 
Batteries,  Inc. 

Bruce  R.  Williams  to  assistant 
sales  manager,  Vellumoid  Co. 

Vincent  J.  Sullivan  to  sales 
manager  of  United  Brake  Parts 
Div.,  Echlin  Manufacturing  Co. 

John  A.  Swayze  to  marketing 
manager  for  Delco  batteries,  United 
Motors  Service. 

Walter  Listerman  to  sales  man- 
ager of  replacement  sales  and 
Fred  Theil  to  sales  manager  of 
original  equipment  sales,  K-D 
Lamp  Co. 

Charles  R.  Spencer  to  manager 
of  the  automotive-hardware  sales 
division.  Gates  Rubber  Co. 

E.  I.  Why  ATT  to  vice  president- 
administration  and  H.  A.  Gregg  to 
assistant  secretary,  Gould-National 
Batteries,  Inc. 

W.  C.  Leftch,  retiring  \\Qt,  presi- 
dent in  charge  of  sales,  to  special 
consultant,  the  Wayne  Pump  Co. 

John  A.  Dunn  to  assistant  parts 
and  accessories  manager.  General 
Motors  service  section. 

R.  I.  Hahn  to  board,  the  Modinc 
Manufacturing  Co. 


MOTOR,  July  1961 


%n 


Prices  on  1961  Passenger  Cars 

FACTORY  DELIVERED  PRICES  AND  BODY  STYLES 


B«dy.  Maka 


iUICK 

*&dan  2d  (Std.) 112 

Sedan  4d  (Std.) 112 

Station  Wagon  (Std.) 112 

SUtion  Wagon  3  seat  (Std.) 112 

S«i»n  4d  (Deluxe) 112 

SUtion  Wajjon  (Deluxe) 112 

Coupe  3d  Skylark 112 

LeSabre 

Sedan3d 123 

Sedan4d 123 

Hardtop  2d 123 

Hardtop4d 123 

Convertible 123 

Estate  Waq:on  Op 123 

EaUte  Wagon  9p 123 

Invicta 

Hardtop2d 123 

Hardtop4d 123 

Convertible 123 

Electra 

Sedan4d 126 

Hardtop  2d 126 

Hardtop4d 126 

RIeetra  226 

Hardlop4d 126 

Convertible 126 


CADILLAC 

8eriea62 

^f^  a\i'-A 129H 

Se<mn,  6  window 129'  . 

Sednn,  4  Window 129'  * 

Coupe  De  VilJe looi .". 

Sedan  De  VUie,  6  Window i2i)i .. 

Conv«rtible loqi .', 

Se*ian  De  Ville,  4  Window i2f)' ', 

Town  Sedan 129^ 

Eldorado Biarriti I2tt>.> 

Series  80  ^  ' 

Speeial  Sedan 1291., 

Series  75 

tWan., i495i 

Limouflioe 149^ 

CHECKER 

Superba  Sedan 120 

Maratbon  Sedan ]2() 

Superhe  Station  Wagon 120 

Marathon  Station  Wagon 120 

CHEVROLET  • 

Corvair 

Club  Coupe— 500 108 

Sedan  4d— 500 iQg 

.^Ution  Wagon  50rj  jos 

Club  Coupe-700 log 

Sedan  4d-700 log 

Sution  Wagon  70n ]08 

Club  Coupe,  Monia-900 108 

Sedan  4d,  Monaa-900 lOg 

Biacayne 

FI<><>tmastcr  2d 119 

Fleetnuuitor  4d 119 

Sedan.  Utility  2d 119 

Sedan2d 119 

Sedan  4d 119 

Station  Wagon  Brookwood  6^. . .    .  119 

Station  Wagon  Brookwood  9p 119 

Bel  Air 

Sedan  2d 119 

Sedan  4d 119 

Hardtop  2d 119 

Hardtop  4d 119 

Station  Wagon  iVkwood  6p 119 

Station  Wagon  Kingiiwood  9p 119 

Impala 

Sedan2d 119 

Sedan  4d 119 

Hardtop  2d 119 

Hardtop  4d 119 

Convertible 119 

Station  IVagon 119 

Station  Wagon  Nomad  9p 119 

Corvette  V-8 

Convertible 102 


Hi 


2300 
23HI 
2876 
2732 
251'> 
2811 
2591 

20y:j 
3 1 07 
3152 
32L»8 
33S2 
3623 
3730 


3825 
38  IS 
3«»32 

4:i5(> 
4192 


4802 
5080 
5080 
5252 
5498 
5455 
54ns 
5498 
6477 

6233 

9533 
9748 


2542 

28^)6 
2896 
3004 


1920 
1?»74 
2206 
1985 
2im 
2:wi 

2201 
2201 

2337 
23'M 
2282 
2:i69 
2423 
276(» 
2863 

2491 
2545 
2596 
2661 
2854 
2957 

2643 
2697 
2704 
2769 
2954 
299fl 
3WJ<» 

3934 


,  i.  ,   Ivl 

S  I  k.5^,    &&!    Ill 

iiiiliJiJiJ 


:  ; 

■S   I 

*  i 


NA 

NA  ' 

NA 

NA 

NA 

NA 

NA 

43 
43 
43 
43 
43 
43 
43 


3447   I     43 
3515        43 


Std 
Std 
Std 


108 

108 

108 

108 

108  , 

UiS   : 

108 

108 
108 
108 

Std 
Std 
Std 


Std      Std 
Std     Std 


Std  '  Std 

Std  Std 

Std  Std 

St«l  Sul 

Std  Std 

Std  Std 

Std  St<i 

Std  ,  Std 

Std  Std 

Std  I  Std 


Std 
Std 


33  ;     64 


43 
43  ' 
43 
43 

43  I 
43 
43  I 

43 
43 
43 
43 
43 
43 

43  I 

43 

43 

43  I 

43  , 

43 

43 

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75 
75 
75 
75 
75 

75 
75 
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75 

75 
75 
75 
75 
75 
75 
75 

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66  ! 
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66 
86 
66 
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90 
90 
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90 
90 
90 
90 

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90 
90 

90 
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90 

90 
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189 
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378 


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430  St*i 
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430 
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430  Std 
430  Std 


99  430  Std 

99  430  Std 

99  430  Std 

99  430  .  Std 

99  430  ,  Sul 

99  430  ,  Std 

W  430  Std 

99  ,  430  Std 


165  129 

165  ,  129 

165  129 

165  129 

165  129 

165  ;  129 

KW  129 

165  I  129 

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165 


474 
474 
474 
474 
474 
474 
474 
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Stil 
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NA     NA 
NA      NA 
NA  I  NA  1 
NA  ,  NA  1 
NA  I  NA  I 
NA  I  NA  i 
NA  I  NA 

75! 
75 


474     Std 
474     Std 


222^ 

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63 

63 

63 

63  , 

63 

63 

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54  , 

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B»dy.  Make 


CHRYSLER 

\  I' -A  port 

Se«l:in4d 

Sedan  4d  Highlander 

H:mltop2d 

Hardtop  4d 

Hardtop  4d  Highlander 

(  oiivertible 

Town  A  Country  Wa^on  6p. . 

Town  A  Country  Wagon  9p, . 
Wiiid.«ior 

Sedan  4d 

HaRltop2d 

Hardtop  4d 

New  Yorker 

Se«lan  4d 

Hardtop  2d 

HanlU>p4d 

Convertible 

Town  d  Country  Wagon  6p. , 

Town  A  Country  Wagon  9p. . 
30ik; 

Hardtop  2d 

Convertible 


COMET 

Sedan  2d 

Sedan  4d 

Station  Wai{on  2d 
Station  W  aaoji  4d 
Sedan  2d  S-22.... 


DODGE 

Lancer 

Sedan  2d  170 

Sedan  4d  170 

Station  Wai(on  6p  170 

Sedan  4d  770 

Hardtop  2d  770 

Station  Wagon  6p  770 

Dart* 

Sedan  2d  Seneca 

Sedan  4d  Seneca 

Station  Wa«(on  6p  Seneca. . . 

Sedan  2d  Pioneer 

Sedan  4d  Roneer 

Hardtop  2d  ttoneer 

Station  Wagon  6p  Pioneer. . 

Station  Wagon  9p  Pioneer.. 

S(.<dan  4d  Phoenix 

Hardtop  2d  Phoenix 

Hardt<H>  4d  Phoenix 

Convertible  Phoenix 

Polara 

Setlan  4d 

Hardtop  2d 

Hardtop  4d 

Convertible 

SUitiun  Wagon  6p 

Station  Wagon  9p 


FORD  ♦ 

Falcon 

Sedan  2d 

Sedan  4d 

Station  W[agon  2d 

Station  Wai^on  4d 

Sedan  2d  Futura. 
Fairlane  V-8 

Sedan  2d 

Sedan  4d 

Fairlane  500 

Sedan  2d 

Sedan  4d 

Qalaxie 

Sedan  2d 

Sedan  4d 

Hardtop  2d 

Hardtop  4d 

Star  Liner 

Sun  Liner 


122 
122 
122 
122 
122 
122 
122 
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122 
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126 
126 
126 
126 
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126 
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114 
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118 
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122 
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108  !  100 


108 
108 


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4175  ;  Std 

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45<'2  I  Std 


47'".4 
4S71 


5411 
5841 


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Std 


Std 
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108 

Std 
Std 
Std 
Std 
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Std 
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2011  NA  NA 

2(Mi6  NA  NA 

2;<2;{  NA  I  NA 

23»>rt  N.»   I  NA 

2282  NA  I  NA 


2007 
2mi9 
2382 
2154 
2181 
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2410 
2449 
2815 

2530 
2578 
2607 
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2715 
2737 
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41 
41 

43 

43 

43 

43 

43 

43 

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43 

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43 

43 

43 
43 
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NA 
NA 

NA 
NA 

43 
43 

43 
43 

43  I 

43 

43  , 

43 

43 

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73 
73 
73 

73 
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108  I  100 

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102 
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Pricei  shown  00  these  pages  an  those  which  manufacturers  would  charge  for  cars  If  de- 
livered to  retail  buyers  at  their  main  factoriee.  They  loelode  federal  tax  and  a  delivery  charge 
but  no  freight,  state  or  local  tjme  taxes,  or  optional  equipment 
NA-Not  available. 
Y— Single  range  given;  dual  range  is  1248. 


*— Price  shown  is  for  Powerglide.  Turboglide  transmiasion  b  $209. 

*— Combination  heator  and  air  conditioner. 

•—V-8  pricee  given.  Except  Corvair:  6  cyl.  is  1107  leas. 

♦  -V-8  prices  given.  6  c.vl.  is  1119  leas. 

f— V-8  prices  shown  (except  Falcon),  8  cyl.  cars  are  1116  leas  than  i 


» model  V^ 


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MOTOR,  July  1961    J 


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Bedjr.  Make 
and  Medal 


Suburban  V-S 

De  Luxe  2d 

De  Luxe  4d 

Custom  4d  6p 

Custom  4d  9p ^ 

Sport  4d  6p 

Sport  4d9p 

PONTIAC 

Tempest 

Standard  Coupe 

t)Cila.i4d 

Custom  Coupe 

Stntion  >»  ?non 

Catalina 

Sedan  2d 

Sedan  4d 

Hardtop  2d 

Hardtop  4d 

Convertible , 

Station  Waicon  6p , 

Station  Wa^on  vip 

Ventura 

Hardtop  2d 

Hardtop  4d 

Star  Chief 

Sedan  4d 

Hardtop  4d 

Bonneville 

Hardtop  2d 

Hardto|>4d 

Convertible 

Custom  Station  Wagon 

RAMiLER 

American 

Deluxe  Sedan  2d 

Deluxe  Sedan  4d 

Deluxe  Station  Wagon  2d 

Deiuxp  Sution  Wagon  Id 

Super  Sedan  2d 

Super  Sedan  4d 

Super  Station  Wagon  2d 

Super  Station  Wagon  4d 

Custom  Sedan  2d 

Custom  Sedan  4d 

Custom  Station  Wagon  2d. . . . 

Custom  Station  Wagon  4d 

Custom  Convertible   

Custom  400  Sedan  4d 

Custom  400  Convertible 

Classic  6 

Deluxe  Sedan  4d 

Super  Sedan  4d 

(>istom  Sedan  4d 

Deluxe  Station  Wagon  6p 

Super  Station  Wagon  6p. . .    . 

Super  Station  Wai^n  9p 

Custom  Station  \\  ason  6p. . . . 

Custom  Station  Wagon  4d  9p 

Custom  400  Sedan  4d 

Classic  V^ 

Super  Sedan  4d 

Custom  Sedan  4d 

Super  Station  Wagon  6p 

Super  Station  Wagon  9p 

Custom  Station  Wagon  6p. . . . 

Custom  Station  Wagon  9p. . . , 

Custom  400  Sedan  4d 

Ambassador  V-8 

Super  Sedan  4d 

Super  Station  Wagon  6p 

Super  Station  Wagon  9p 

Custom  Sedan  4d 

Custom  Station  Wagon  6p 

Custom  Station  Wagon  9p. . . , 

Custom  400  Sedan  4d , 


STUDERAKER  0 

Lark  Deluxe 

Sedan  2d 

Sedan  4d 

Sution  Wagon  2d . . 

Station  Wagon  4d.. 
Lark  Regal 

Sedan  4d 

Hardtop  2d 

Cruiaer  Sedan  4d . . . 

Station  Wagon  .... 

Onvertible 

Hawk  Spt.  Coupe. . . . 

THUNDERRIRD 

Hardtop 

Convertible 


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220 
220 
220 
220 


220 
220 
220 
220 
360*  220 
369*  220 
369*  220 


498* 
498* 


200 
200 
200 
200 

200 
300 
200 
200 
200 
200 


Std 
Std 


tn  ia  for  Ford-O-Matic,  Cruise-O-Matic  Is  $212. 

I  shown.  6-cyl.  engine  for  Met«>or  600  and  800  and  Commuter  Station  ^agon  is 
Automatic  transmisnon  with  6-ryl.  engine  is  S180. 


'~V-8  prices  shown  (except  Valiant),  6  cyl.  cars  are  1119  less  than  same  model  V-8. 
0— V-8  shown,  6  cyl.  is  $135  leas.  6  cyl.  automatic  transmission  is  $166. 
•—Price  given  is  for  PowerFUte.  TorqucFlite  transmipsicn  is  $211. 


»R,  July  1961 


[more  .specifications,  page  102 


Sales  Data  on  1961  Passenger  Cars 

ENGINE,  PERFORMANCE  DATA.. POWER  KITS.  .AXLE  RATIO.. TIRE  SIZB| 

continued  from  page  101 


MAKE  AND 
MODEL 


If 


I 


is 


I' 

IS 


With  Power 

Kit  or 

Optional 

Enftine 


Clom- 
pres- 
■ion 
RaUo 


Rear 
Axle 
Ratio 


^ 


II 
U 


4 


Entinc 

RCVB. 

MUe 


Buick  Special 

Buiok  LeSabre 

Buick  Invicta,  Electra. 


Cadillac  60«  62. 
Cadillac  75 


Checker  L  Head. 
Checker  OH  v.. . 


Chevrolet  Corvair 

Chevrolet  6 

Chevrolet  V-8  283  cu.  in. . 
Chevrolet  V-8  348  eu.  in.. 
Chevrolet  Corvette 


Chrysler  Newport, 
""^indaor. . 


ChryelerWind 
Chrysler  New  Yorker. 
Chrysler  300G. 


Comet . 


Dodge  Lancer 

Dodge  Dart  6 

Dodge  Dart  V-8 

Dodge  Polara  V-8 

Dodge  D-500  Engine. 


Ford  Falcon 

Ford  6 

Ford  V-8  292  cu.  in. . . 
Ford  V-8  352  eu.  in... 
Ford  V-8  390  cu.  in. . . 


Imperial 

Lincoln  Continental. 


Mercury  6 

Mercury  V-8  292  cu.  in. . 
Mercury  V-8  352  cu.  in.. 
Mereury  V-8  390  cu.  in. . 


80 
80 
80 

80 
80 

6L 
60 

6HO 

60 

80 

80 

80 

80 
80 
80 
80 

60 

60 
60 
80 
80 
80 

60 
60 
80 
80 
80 

80 

80 


Oklsmobile  F85 

01d8mobile88 

Oldsraobile  Super  88,  98. 


Plymouth  Valiant 

Plymouth  6 

Plymouth  V-8,  318  cu.  in., 
Plymouth  V-8,  361  cu.  in.. 


3Hx2H 
4Hx3H 
4».lix3*V6 

4x3^ 
4x3  >^ 

3»^4H 

3'/iix2M 
3»Mex3«l<i 

ZVhx3 

4Hx3M 

3j^x3 

4Hx3^ 

4^x3^ 

4*^x3  J^ 
3Hx2^ 

3^x3H 
3^x4  H 
3'/6x3«^ 
4>?x3H 
4Hx3H 

3^x2^ 
3^x3H 
3Hx3Mi 
4     x3H 

4V»x3»>« 

4>^x3H 


215 
364 
401 

390 
390 

226 
226 

145 
235.5 
283 
348 


361 
383 
413 
413 

144 

170 
225 
318 
361 
383 


.201155(^44 1 220^44  185^48 
.  45! 250(a>44  384(0^24  300^44 
.  11'325(^44|445<£^28  No 

20  325@48'430^31  No 
20  325(0^ 48|430^31|No 

33    80&3iIi80&14;No 
33  122  ^401192  ^18  No 


40;  80^>44! 
40|135(<<^40 
00  170C?>42 
60,250^44 
00,230<ji^48 


00  265^44 
00  305(0^461 
90  350(0,46. 
90,375(a>50 


128^231  98^46  132@28 
217#22iNo  No 

275(^22!  230^48  300^>30 
355^  28i  335(0^58;  362Ccu36 
300^30;  270^  60|  285(^42 


230^28    8 
405(0^28!  10 


No 


No 
No 


No 
No 


410Ca>24{No  I  No 

425C^28|No  No 

470(0^28,  No  I  No 

495Ca> 28  400^521 465^36 


i>284 


29.40  85^42, 134^20, 101^44, 156@24 


144  29 
223  131 
292  145 
352  |51 
52 


390 
413 


430 


I 
70  101^441 
70  145(0,40 
90' 230^01 44 1 
40  265(0^44 
80, 325^  46  j 

40  85^,42' 
54'l35Ca>40 
00  175(^42: 
20  220(0;  44 
501300(0^46: 


155^241 145@^40 
215(0; 28  No 
340^24  260@44 
1380^24  No 
425^28  330^48 

134(0^20  101^44 
200(0*20  No 
279(aj22  No 
336(^^24  No 
427(a«28l375@>60 


55.90  350^46,470^28' No 
59 .  17i 300^41  465^20  No 


60  3Hj^H 

80  3^4x3'^ 

80  14     x3lj 

80  4«/»x3A6 


Pontiao  Tempest 

PoDtiac  Cat.,  Ven.,  S.  Chief . 
Pontiao  Bonneville 


Rambler  American 

Rambler  Amer.  Custom . 

Rambler  Classic  6 

Rambler  CUssic  V-8 

Rambler  .\mb.  V-8 


Studebaker  Lark  6 

Studebaker  Lark  V-8. . 
Studebaker  Hawk  V.8. 

Thunderbird 


80 
80 
80 

60 
60 
80 
80 

40 
80 
80 

6L 
60 
60 
80 
80 


223  [31 

292  45 

352  '51 

390  l52 


3Hx2^ 

4Hix3'li, 
4Hx3>>^ 

3Hx3H 
3Hx4H 

4Hx3"/io 

4>^x3H 

4li5x3»4 
4«^x3J4 

3>^x4M 
3M.x4^ 
3^x4^4 
3Hx3H 
4     1314 


54' 135(0^40 
00  175(0.42 
20  220(0.44 
50  300(^46 

J, 


200^  20' No 
279(0.22  No 
336(0.24  No 
427(0.28  376@60 


215  39  20  155(0.48  210(0.32 
1394  54  250(0*42  405(024 
394      54       1 325(0.46,435]^  28: 


215@28 

No 

345@28 

No 

460^48 

156(0^24 

No 

No 

No 

427@34 


170 
225 
318 
361 


194  5  26 
389     |52 

389      52 

195  6  23 
195  6  23 
195  6  23 
250     139 

327      51 


74  101^44; 
7  145(m40 
90  230(0^44 
30|305(o>48l 

40  I10(o>38 
80  215(oi36| 
80,235(^36! 


1 

155^)24 
215(0^28, 
340(0,24 
395(g>30 


190fe20 
390(0^  20| 
402^20; 


No 
275^42 

No         I 

148^52 
No 

260^44 
310(^48| 

155(ai46 
348(gi48' 
348(0^48 


No 

No 

No 
No 
No 
427(§i34 

No 

415^24 

No 

153^42 
No 
345(&28 
436^28 

220(01 24 
430(0,32 
430(g>32 


80  10.25 
25  No 
251  No 


501  No       No 
50  No      No 


3.36 

No 

No 


No 
No 

9  Ot 
No 
9  50 
11.00 
11.00 


00  No 
00  No 
10  No 
10  No 


8.7    No 


10 


20  No 
20  No 
00,  No 

0  No 
0  |No 

7  !  8  7 
40  No 
80  No 
90  No 
60[10  6 

10  No 


No 


4    No 

8  INo 
8  No 
60  10.6 

I 
75;  No 
75,  9.75 

10 

20' No 
50!  No 
00  No 
00:  No 


3.73 
3  73 

3.27 
3.36 
3  36 
3  36 
3.36 

3  23 
3.23 

2  93 
3.23 

3  50 

3.55 
3  54 
3.58 
3  23 
3.58 

3  10 
3.56 
3  56 
3.5<i 
3.56 

No 

No 

3  56 
3  56 
3  56 
No 

3  07 
3  42 
3  424,3 


3  08 
3  07 
3  23 

2  94 

3  36 

3.31 
3  31 

3  27 
3.36 
3  36 
3.08 
3  55 


No 
'No 
No 


;No    8 
No    !8. 
I         I 
14  09  6 
4.09(6 

•No  16. 
3.707. 
13  70  7 

7. 

6. 


50x13 
60x15 
60xl5ai 

00x15 
20x15 


I 


INo 
No 


1 

2.93  Ino 
2.93  No 
3  23  No 
3  23  INo 


3.50 


No 


3  23  No 
3  31  No 
3.31°No 
2.93  |No 
3  23    No 


70x15  i 
70x15 

50x13 
50x14 
50x14 
50x14 
70x15 


3  50  INo  6.00xl3« 
3  56  3  89  7.50xl4t 
3  00  ,3  897.50xl4ti 
3.00  i3.56'7  50xl4t: 
3.00  13.56  7  50xl4t! 

\s^  I. 


8.00x14 
8.00x14'' 
8.50xl4^ 
8.00x15  I 

6.00xl3«;  58 


6  50x13 

7  00x14^ 
7.60x14^ 
8.00x14  I 

8  00x14  , 


2. 


jNo    !8. 20x15    .85 


2  89  iNo    9.00x14  1.69 


3  55 
3  54 
3  54 
3  31 


60  3x4 

80  3»nx3H 

80  3»^x3?g 

80  4>/»x3"^ 


44l  90(0^38  160Ca)  16  125(o> 42  180(^16  8 
44  125(".42  180(<cl6  No  No  [8 

44  127(0;42  180(0  16  138^,45  185(0,181  8 
20  200(r/.49  245(q>25  215(«  49  200(ai25i  8 
20  250(9,471340^26  270(a;  47 1 360(0. 26;   8 


6  8  8  3.55 
60  10  25  3  23 
60  10.25J3  23 

00  No 
70  No 
70  No 
70  No 
70  No 


I 

56  I3.8S 
00  \3  M 

00  INo 
00    No 

23  No 
87  No 
OSiNo 

23  No 

31  No 

31  No 

93  No 


>;  7  50x14  ■ 
17  50xl4t 
7.50x14+ 
|7  50xl4t 

!6  50x13 
i8  00x14  , 
8.00x144^ 

16.50x13  I 
i7  00xl4h' 
7.50xl4h 
7  50x14 


16.9    28762636   .\o 

16.4  No    ,2256   No 
12.8*  No    2374b  No 

14.6»'No    2120   No 

16.5  No     2382   No 

41.5  28G8  2545   30n 
27  5    2868  2545  2008 

29.4  '2789!2780   .No 

26.3    2651  2651    2013 

2651,2651    2043 

365112430   No 

2812  2(i08  No 

14.0    2600  2227   No 

12.2  No     21»)   No 

11.6  No     2145   No 

11.3  2188  2188   No 

28.2    3139  3139   No 


19.5 
14.3 
12.4 


17.0 
23.0 
15.2 
13.0 


26.0 
24.9 
20.3 
15.0 
12.7 


3039  27R5  No 

2814  2631  No 

12778  2569  No 

2455  2227  No 

.2721  2454  No 

2780  3139  No 

|2791  2791  2175 

270124:)0  2175 

2798  2281  2014 

28562393  2033 


3  08  No  6  00x15 
3  08  No  8  00x14 
3  08    No    .8  00x14 


13.5    No     2063   No 
16  2    No     2147   No 


60  17.0    2708  2798   2IS8 

59  12.7    2798  2358   2139 

62  17.1   ,2798  2358   No 
76  il2  3    2798  2358   No 

72  1 17. 3  >1962  20t>4    No 

63  16.0  12582  2167    No 
.82  12.5    2582  23254  No 

.59  14.9  13039  3039    No 

57  24  8    2744  254)5    No 

72  14.9    2742  2565    No 

.84  11  2    2565  2271    No 

i 

56  ;25.4    2822  2758    No 

55  18.6    2419  2322    No 

.60  14.4    2306  2322    No 


169  6  21.60  112(«i45  154^20  No  No  |  8  50  No 

259.2  40.60  180(o  45  2<>0(a  28  195^  45  26.'5(a30i   8  80  No 
289     AO.VjO  210^.45  300(a>28  225(0  45  305 (o, 30;   8 . 80  No 


390     152.50  300(0,46  427(0; 28  No 


13  31 
'2  87 
3  78 
•4  10 
;3  54 

13  73 
i3  07 
3  31 


INo 


13  31 

2  87 
;3  31 

l3   15 

2.87 

3  73 
3  07 
3  07 


|3  78  6  00x15 

3  31  6  00x15 

4  11  6  50x15 
4  107  50x14 
3  54  8.00x14 


4  106  00x15  I  66 
3  54  6  50x15  1  69 
3  54  6.70x15 


9  6    No      INo       2  91    No    :8. 00x14 

'     I     '    I 


28 
20.1 
23  2 
16.4 
13.7 

16.0 
11.3 
11.0 


2615  2615  2Cm 

2661  2307  1862 

2892  2532  2196 

3190  2450  2233 

2706  2409  1»S4 

2965  2965  3259 

2549  2:^64  2M9 

2492  2312  2^ 


12.9  jNo  2261  No 


a — Invicta  figure  given,  Electra  is  8.(X)xl5 

b — Io\icta  figure  given.  Electra  is  2335 

h — Suburbans  7.50x14.  O-passenger  Suburban,  8.(X)xl4 
O — Overhead  valve 

* — Engine  option 
H — Horisontal  opposed 

*— 8.50x14  on  Newport  Station  Wagon,  9.00x14  on  New  Yorker  Station  Wagon 

t — Alonia  with  Powerglide 


f— Station  Wagons  6.50x13  • 

4 — Oldsmobile  98,  3-Bpeed  transmission  not  avaihible,  tire  sise — 8.50x14,  axk 

ratio  with  Hydra-Matic— 3.23,  lb.  Wt  per  Hp — 12.9,  Engine  Rev.  ppr  M 

2374 


t — Station  Wagons  have  8.(X)xl4  tires 
° — PowerFlite  ratio  given.  Torque  Flite  is  2.93 
^ — Invicta  figure  given.  Electra  is  12.3 
Series  60  figure  given.  Series  62  is  14.3 


> 


102 


[more  SPECIFICATIONS,   PAGE   KM 


MOTOR,  July  \mi 


They 
confarol 


AMERKM  HAMMEREI 


stainless  steel  oil  rings 


Important  Dimensions... Body...Chassis 


continued  from  page  102 


Four-Door  Sedans  except  as  Noted 


0- RAMP  BREAKOVER  ANGLE 


MAKE  AND 
MODBL 


EXTERIOR  PIMENSIONS 


IS 

II 


TREAD 


• 

I 


I 


INTERIOR  DIMENSIONS 


I 


«3 


n 


S 

ii 
=  s 


52 

II 


3l 

3« 


?! 


8S 


II 


J'* 


11 


slm 


I? 


IS 


n2  188^71^52^66 

133  213  H  78    156*^' 62 

123  213  H  78    |56>/6e2 

126  2l9Hi78    |67i4i,62 


Buiok  Special 2632 

Buick  LeSabre 4102 

Buick  InvicU ♦  4179 

Buidc  Electra °  4298 

Cadillae  62 14660 

CadiUae  60 14715 

Cadillac  75 15390 

Checker  Superba t!3320;i20    |202    |76    |62«;60 


129H222  79M:56>i,61  61 
129H222  I79H56H61  '61 
149H  242>^  8DH  59W.  61     |61 


Chevrolet  Corvair 

Chevrolet  Biscay nc,  Bel  Air.  Impala 1 

Chevrolet  Corvette. y 

Chrysler  Newport 

Chiysler  Windsor 

Chrysler  New  Yorker 

Chrysler  300G 


2355 
3505 
2905 


108     180    '67    I51K54  _ 

119    1209^0  78K55H60H^  50^  32H 
102     nr/ii  70|i  52Hi57      "    '" 


)122     2l5H79|i55     61 
M22     215H79?i55    161 


31  |45K26'.4 
32H  57iib  27^40 
32H  5r/i»  27;^ 
32H,60'/i»|28^ 

34H60H21H 
34H60HI2IH 
34H60H23>i 


62H32H 

54     30*4i 
50^'32f 
59    |33 


46«ll8 


.3710 
'3730 

'.  4055  126    ,219:Vi  79^  55i/i»  61H  60  ~|34Hi59>/i  16 
.'4260.126    i219H  79%  55H  61H  "'* 


5»«l34H;58H  15H 
69H;34H158H  16H 


Comet 12411  114     194H  70?i  54H'55 


OAll' t 


Dodge  Lancer 2595 

Dodce  Dart •  3515 

Dod«e  Polara 3700 


J-..J.».   I. 


60     347^60      IW^ 
54H;30h!50     23»/m 


106H  188^721^  53>^  56 

118     209-   — 

122     212! 


_      55H32»/6  49?i23Hi 

118     209H78>ii,54H61M'60H33%58    \W/it 
H  781^  54»/ii6lK60H; 33^57     17^i 


I 


Ford  Faloon  . .       .  2289 

Pord  Fairlane.  Fairiaoe  500.  Galaxie 0  3683  119  ~20a^^  79^/^  55    {61    {60    \32H  58H 


Imperial 

Lincoln  Cmtineotal . 
Mercury 


J 


19?H181H70^54H55    !64H;293[i  42^^  25y« 


.4740 

{4887! 
13714' 


129 
123 
120 


227Wi  81Ti;56H  61H  62H;39V57H  15V4 
212%  78H'53H,62Vi^!6K   36H'52*/i,  21>^ 


OldnBofaile  F85 '2695  112 

OMamobile  88.  Super  88 ♦,4024  123  

01damobile98 ,4208  126    1218    I77H  56%  61 


60 


35S.4  60%  19T/i» 

30h' 45^27% 

32%66%29V6 

61     32%59H,29h 

Plymouth  Valiant 2590  106^18314  70%  53%^' 56     55H29Vi48    !21% 

Plymouth #3465  118    |209H  80     M»/f»  60»/6  59%  36>4i  55%  17'/ii, 


214%79>/i»55    1 61 

188k'71%'52%56 
212     77%  55%  61 


164 
13% 
13% 
12'^ 

12Vm 
12Vu 
13% 

16 

16 
13 
21 

10% 
lOTii 
11 
10% 

12«/ii 

12>^ 

10% 

ISVi. 
11% 

10% 

12% 

11 

17«/» 

12% 

11*4 


12S/i» 
11^ 
IIH 
11% 


58%!58%imi4Vs 
63%m^n    ;4*xM 

63>^  93%  11     i4«i« 
63%63W»ir>i^4HB 


12%     63S^  631^  12%  4% 

12% ~ 

121/ 


14 

16 
11 
7 

12% 
12% 
lOWi 
10% 

12% 

IIH 
12»^ 
12% 


|34S;34% 
|34«i^l34% 
|34>^j34% 


12%     63^  63%,  12%  4% 
"^^        65%  60Wi  10»/6  4% 

62%524ll3    15 

58%  57    !lO     4 
63H63%11     J4% 
59%  No  I  r>44% 

63%'62%'jl%4% 
63%  62%  11%  4% 
63%62%niii4% 


'l2Kl4% 

13%  5% 

13%  5% 
;i3».i^4!$i 

|l4i/6'4T4 
14^4'^ 
il3%5% 

13    |6%  |34%!34% 


44h|37Hj»»41«4' 
44%!41%l28%I4Ji'. 
44H41%28%11«6^ 
44H!U    \Zl'^l*H 


34%l34V646  44H31K15H 
34%!34%46  34^30^  15H 
36%:34%44%!nS    26%14H 


57 


57 


56%56>^ 
63%  62%, 
63%  62% 


Pbntiac  Tempert j 2800  112    1 189*^  72%  53%  56% 


3725  119    1210     78Vi 
3870    "     "  ■     " 


Pttitiae  Catilina,  Ventara 

Pontiae  Star  Chief 

Pontiae  BoimeviUe 

Rambler  American 

Rambler  Classic  6 

Rambler  Cfausic  V-8 

Rambler  Aahansadnr  V-6. 

StadobaksrLtfk c  2665106%  176 

Stodebaker  Hawk z  3207, 120%  204 

Thundirfaird z  38871113     205 


53%fi 
55fi.6 


[31%  45%  26 


217     78%  55;^  62%  62%  34 
217    |78%55>6  62%;62%34 


1731^70    !56%i54%55    l28>^44%24U/« 


71%  56%l57%'56'^  26Ti,  40li,  28% 
71Mi  55%  57%,56>.i^  34V48%  20 


11%4 
11%'4% 

13"/ii57Wi57    ill%4 
11%    |62»4  63%   9»^5% 

13%    161     |60%11     ;5 

11'^    !59'/i,60T4'lO%!5% 

11%     e2V463%;  9%5% 

16i»ji  |58%58»^12%;3% 
H%  |63^,  63>/i»  12  14% 
11%    !63%63%il2%4% 

11%  l56%  56*^11%  4% 
!12%     63%  62'^  11%  4% 

jl2  '58%  58%  10% 

13ni«  63%63%  12 

13'/»  '63%;63      12 

13%4  63     63     12 


14»/»    14"/»l58     45%   9% 
14»/ii*  ;  l4Vii*  60%  Wyit  10% 


UH15 

14     |5 
|No  !5% 

13    ^P4» 

11  m 

11T46% 

14%;5% 

13'.^  8% 
13%,  6 
13%  6 

14%'5% 
13%,  5% 

12%!6'^ 

13%  5»^ 


13% 


33%'33% 
34%34 

{37Vi»|No 

i37%38V6 


42 

44 

45 
48% 

45>/i'4 


48 

36% 

42 

No 


31K1SH 
30^15H 
26%  14H 

42%  15 

25%:  16 

29    jl4 

No  m 

29%16Ji 


75'/iB52%,61     160 


38%|53lil9 

I        I 


13>»/«*  13%* 
13Vu*    12%* 


17% 
17 

12'/ii 


12% 
14 

11V.S 


59%60W,:10% 
59%,60Vi  10%i6.0 


59%  50 
59%  58 

59     52^ 


I 


12     5% 
10%!5>J 

12Wi.70 


;3f%  38^.^|45V^:42%  29^  15H 
37%  38Vi»!45%,  42%  29%  ISH 
33%.33%.46%  35%  28%  1«6 

33%32H»i43H»|39%|27%;i3 


33*^  33^•U2%*39%'27M•'15^ 
33^1  33%I45W»'42M^  28Ni;  15^ 
33^1  33%j45V6;42%;3094|  15Ni 


n%SH 

13%!4»4 
13%4J4i 

13146% 
13^6 

12%'4% 
13%,5% 


33% 

33% 

34 
34%; 


12Hi6Vi, 


33% 

33!i 


33%'32T.4i43»>i  39%  27Vi'l3 
33%  33*^;43H^,41%  31%  12H 

341iiW|46^/ii  42>j31%'l8H 

44%!40Hi28^'l4H 

43%41%;31%12H 

33%44    !37%!2«M,13K 

84     33T4'44V437%'26Hil5H 
34%  34%  4£Hi  40%|27%  16 
84H34     46^i4flS'27%!15K 
34V4i33% 


34% 


^4^^4^ 


33! 
88%» 


44 

4S 
4S 
48 

44% 


37% 

40 
40 
40 


27%il»ii 

25HI14H 
"      14»/» 
l4»/» 
»%14»/« 


19 

27H 


3n42GHil4M 


0—6  cyL  Fifm  firen.  Lark  Y-B  wwghs— 2941 

-    ^^^ ^"18  aad  wtsfpit  baaed  on  2d  Hardtop 

•ad  weight  baaed  00  Convertible 


^Nol«. 

0-PairiaM  600-MOl.  Oalazie-3668 
1--L  haad  wmfint  fifore  civvn.  OHY  engine  weight  is  3350 


*— -V-£  weiffht  given  for  Seneca  modeL  Pioneer  is  3510, 
Fhoeniz  is  3535  Ib^  6  eyl.  Seneca  and  Pioneer  is  3335, 
Fhoeniz  is  3350  lb. 

1— Bbcayne  V-8  figure  given,  Bel  Air  is  3520.  Impala  3525. 
6  eyl.  Biseayne  3500.  Bel  Air  3515.  Impala  3530 

*— Not  applicable.  Individual  seata. 

♦-Super  88—4063 


#-8  earl.  Savoar  dveiL  Belvedete  ii  S470  lb»  Fwy  k  S51I 
1  oyi  Savoir  k  881^  Bdvvdeie  »15  and  IWf 


lb,  6  I. 
33501b. 


A— CataUna  figure  given. 

VentufaVista  4  dr.  kUk  k  WW, 
*^Vi8ta  4  dr.  h^  figure  givta. 
^--Figure  given  la  4  dr.  htp. 


Passenger  car  service  data  and  specifications  appeared  in  June  AAOTOR  and  will  be  listed  again  in  Aeflit 
^4  MOTOil>  J^y  Mtt 


le  last  12  years ! 


'500"in  record  time 


plugs! 


I 


A.  J.  Feyt,  Jr.,  comes  charging  out  of  the  pits  to  drive  his  Chompion-sporked  Bowes  Seal  Fast  Special  to  a 
record-cracking  victory  at  Indy,  averaging  139.130  mphi  Foyt  and  owner-mechanic  George  Bignotti  also  chose 
Champion  spark  plugs  to  drive  the  1960  Championship  circuit,  where  Foyt  won  the  National  Championship. 

oughest,  most  demanding  engine  conditions  imaginable! 

Chances  are  your  customers  will  never  place  such 
ugged  demands  on  the  spark  plugs  in  their  engines — 
ut  Champion's  ability  to  deliver  smooth,  full-firing 
erformance  imder  the  most  extreme  conditions  is  there 

it's  needed.  Why  settle  for  anything  less? 

Take  a  tip  from  the  Brickyard — the  world's  toughest 
•oving  groimd  for  automotive  parts — and  always  recom- 
end  and  install  dependable  Champion  spark  plugs — 

every  make  of  car! 


^.      5 


LUe  COMPANY 

MOTOR,  July  1961 


TOLEDO  1,  OHIO 


We  supply  all 

RADIATOR 


f 


SERVICE  NEEDS 


gives  your  business  a  lift 


FLEX  LIFT  h  not  just  a  lift  — 
it  \%  a  positioner  that  lift^,  lowers, 

turns,  rotates  —  alt  with 
amazing  ease  —  so  that  the 
radiator  is  always  100  per  cent 
accessible,  FLEX-LJFT  rs 
fool-proof  and 
trouble  free,  saves  one- third 
of  your  working  time- 
Profitably  used  in 
more  than  2,000  shops. 

Three  nittdett — Two  are 
hydraulics— 250  and  500 
lbs.  capacity  —  also  elec- 
tric hydraulic  with  750 
lbs.  capacity. 
Barbee  equipment,  ac- 
cessories  and  chemicals 
supply  every  need  for  the 
Radiator  Repair  Trade, 
Send  for  literature — cow- 
venient  terms  available. 


trouble  free 

inline 


gas  filters 

With 
micro-BRONZE 
filter  element 


KEM  MANUFACTURING 
FAIR  LAWN,  NEW  JER,., 


FUEL  r^UMPS 


Things  to  Come 

DIALEK  CONVENTIONS 

Aug.  20-21  Wyoming.  Jockson 

Aug.  20-23  West  Virginio.  White  Sulpliur 

Springs 
S«pt.  13       Vermont,  Stowo 
Oct.  22-24  Now  YoHt.  Kiomotha  Loko 
Oct.  22-24  Now  Jorsoy.  Atlontic  Oty 
Oct.  29-31  Florido.  R.  Loudordolo 
Doc.     4        Utoh.  Solt  Loko  City 
Doc.     4-5     Minnosoto,  Minnoopolis 
Doc.     8-9     Montono.  Billings 
Fob.     3-7     Notionol  Automobile  Doolon 

Assn.,  Ationtic  City 

PARTS  AND  EQUIPMENT  SHOWS 

July  31-  Notionol  Auto  Accessory  ond 
Aug.  2  Ports  Exhibit.  Los  Vegos,  Nev. 
Oct.  23-26  Fleet  Mointenonco  Exposition. 

New  York 
Feb.   28-       Intornotionol  Automotive  Servic* 
Mor.     3        Industries  Show,  Chicago 
Mor.  22-25  Pocific  Automotive  Show. 

Portlond,  Ore. 


Sept. 
Oct. 


Oct.  29- 
Nov.     I 
Oct. 
Nov. 


Nov. 


GENERAL 

14-17  Assn.  of  Diesel  Spociolists  Meet- 
ing,  Minneopolis,   Minn. 

12-13  Western  Engine  Rebuildors  Assn. 
Convention,  Polm  Springs,  Col. 
Notionol  Lubricoting  Greose 
Institute  Meeting,  Houston,  Tm. 
Automotive  Worehouse  Distribv- 
tors  Assn.  Convention.  Konsos 
City.  Mo. 

8-10  Automotive  Ports  Rebuildors 
Assn.  Convention.  Los  Angeles 


30- 
2 


Mobile  Lab  Tests 
Car  Coolants 

A  laboratory  on  wheels  has  been 
developed  by  the  Dow  Chemical 
Co.  to  test  automotive  coolants 
under  actual  operating  conditions. 

A  fleet  of  20  station  wagons  with 
divided  radiators  and  dual  cooling 
systems,  available  to  jobbers  in 
major  markets,  is  carrying  Dow's 
story  of  proper  cooling  system  care 
to  dealers  this  summer. 


CRENT 

HERE 


108 


"Sorry,  but   you're   the  tenth  f* 
MOTOR,  July  tMI 


Fram  Oil  Filters 


Fram  Corp.,  Providence  16,  R.I., 
offers  Model  PHIO  oil  filter  for  use 
on  all  1961  Oldsmobile  and  Buick 
models.  It  is  an  easy-change  type 
filter  which  has  a  hex  nut  attached 
to  the  bottom  of  the  filter  case  for 
easy  removal  and  installation. 

3M  Cleaning  Pads 


Scotch-brite  nylon  web  cleaning 
pads  for  scuffing  acrylic  lacquer 
and  enamel  surfaces  prior  to  re- 
finishing  are  offered  by  Minnesota 
Mining  and  Manufacturing  Co., 
900  Bush  Ave.,  St.  Paul  6,  Minn. 
Measuring  91^  by  6i/{  by  i/J  in., 
the  pads  are  available  in  a  fine 
grade  No.  417  and  the  Ultra-Fine 
No.  418.  No.  417  is  recommended 

MOTOR,  July  1961 


New  Products 


...TO    USE  • 

for  enamels  and  No.  418  for  acryl- 
ics. The  pads  reportedly  will  not 
splinter  or  shred  and  are  handy 
for  working  on  curved  surfaces  or 
hard-to-reach  areas.  Other  uses  are 
said  to  include  chrome  cleaning, 
removing  oxide  film  from  alumi- 
num truck  bodies  and  white  side- 
wall  tire  cleaning. 

Martin-Senour  Filler 


TO    SELL 


Blu-Flex,  a  polymetric  body  filler 
said  to  withstand  road  vibration 
and  shock  without  losing  adhesion 
or  cracking,  has  been  introduced 
by  Martin-Senour  Co.,  2500  S.  Se- 
nour  Ave.,  Chicago,  111.  The  man- 
ufacturer also  reports  the  filler  is 
almost  completely  dust-free  during 
sanding  and  grinding.  Packaged  in 
a  low  quart  can  with  a  wide  mouth 
for  easy  accessibility,  it  is  supplied 
with  a  tube  of  hardener  sealed 
beneath  a  plastic  dome  on  the  can 
lid. 

Arrow  Corvair  Starters 


Rebuilt  starter  motors  for  1960- 
61  Chevrolet  Corvair  models  are  of- 
fered by  Arrow  Armatures  Co., 
Fordham  Rd.,  Boston  34,  Mass. 
The  company  states  all  critical 
parts  of  each  starter  are  renewed 
during  the  rebuilding  operation. 


Kwik-Way  Valve  Refacer 


Cedar  Rapids  Engineering  Co., 
907  17th  St.  N.E.,  Cedar  Rapids, 
la.,  offers  its  Kwik-Way  Model  VS 
valve  refacer  with  a  i^  hp  spindle 
motor  and  individual  chuck  and 
coolant  pump  motors.  Other  fea- 
tures are  said  to  include  an  inte- 
gral surface  grinding  mechanism 
and  a  5  in.  diameter  wheel. 

King  Test  Sund 


Kin;^  Electric  Equipment  Co., 
9123  Inman  Ave.,  Cleveland  5, 
Ohio,  offers  a  series  of  generator, 
alternator  and  regulator  test  stands 
for  use  with  6,  12,  24  and  32  volt 
systems.  Features  include  a  diode 
protection  circuit,  which  reported- 
ly prevents  costly  damage  to  al- 
ternator diodc!r  fkteio  reversed  bat 
tery  connecUons,  and  an  alternator- 
generator  mounting  fixture  capa- 
ble of  accommodating  units  rang- 
ing from  3  to  714  in.  long.  Separate 
purchase  of  the  drive  unit  only  is 
available  if  desired  by  purchasers 
already  owning  volt-amp.  testers, 
carbon  pile  or  (\^\d  xV^cy^v^v. 


MOTOR,  lulirJ 


New  Products 

•  •TO    USB  •-•TO    SBU. 


continued  from  page  113 


Gates  Tires 


Gates  Rubber  Co.,  999  S.  Broad- 
way, Denver  17,  Col.,  offers  its 
High  Capacity  line  of  premium 
tires,  carrying  a  free  replacement 
guarantee  against  road  hazards  and 
defects  in  workmanship  or  materi- 
als. According  to  company  reports, 
the  low  profile  tire,  which  is  said  to 
incorporate  a  harmonically  silent 
tread  design,  will  be  replaced  with- 
out cost  in  the  event  of  failure  as 
long  as  original  tread  pattern  re- 
mains. 


Hein-Wemer  Air  Jack 


Model   AL-33  air  jack  with   bi- 
level  swivel  saddles,  automatic  safe- 
ty lock,  and  34i/^  in.  lifting  height 
available     from     Hein-Werner 


Corp.,  1200  National  Ave.,  Wau- 
kesha, Wis.  The  saddles,  which  ad- 
just up  to  56  in.,  provide  secure 
load  contact  at  recommended  lift- 
ing points.  Other  features  are  a 
honed  air  cylinder  which  is  pivoted 
to  reduce  piston  binding,  spring- 
suspended  pivot  wheel  for  easier 
spotting,  and  a  safety  lock  to  pre- 
vent accidental  releasing  of  the 
load. 

Johns-Manville  Tapes 


Vaco  Terminal  Kit 


Dutch  Brand  Div.  of  Johns-Man- 
ville, 22  E.  40th  St.,  New  York  16, 
N.Y.,  has  available  carded  and  in- 
dividually skin-packed  rolls  of  elec- 
trical and  friction  tapes.  Offered  in 
rolls  1/2  in.  wide  and  121/^  ft.  long 
and  y^  in.  wide  by  20  ft.  long,  the 
electrical  tapes  have  vinyl  backing 
and  high  dielectric  strength.  Fric- 
tion tape  rolls  are  y^  in.  wide  in 
lengths  of  13  ft.  and  30  ft. 

Weatherhead  Steering  Kit 


The  Weatherhead  Co.,  300  E. 
131st  St.,  Cleveland  8,  Ohio,  an- 
nounces its  PST-5  power  steering 
hose  and  adapter  kit  for  truck,  bus 
and  tractor  application.  Designed 
for  universal  replacement  of  most 
pressure  and  return  line  hoses  with 
minimum  hose  inventory,  the  kit 
includes  25  ft.  of  ^^  in.  I.D.  wire- 
reinforced  hose  with  pressure  ca- 
pacity up  to  2,250  psi,  eight  %  in. 
flareless  connectors  for  adapting 
bent  tube  ends,  six  inverted  male 
swivel  fittings  and  two  each  i/^  and 
y^  in.  flared  female  swivel  fittings. 


A  solderless  terminal  repair  kit 
consisting  of  over  200  pieces  of  10 
popular  types  of  solderless  termi^ 
nals,  a  No.  1900  crimping  tool  and 
a  clear  plastic  storage  box  is  of- 
fered by  Vaco  Products  Co.,  317  E. 
Ontario  St.,  Chicago  11,  111.  The 
crimping  tool,  said  to  be  an  all- 
purpose  tool,  reportedly  cuts  and 
strips  wire  as  well  as  crimping  ter- 
minals. 

Malsbary  Steam  Cleaner 


Model    100    steam    cleaner,    de' 
signed  as  an  auxiliary  cleaner  fo^ 
garages,   service   stations,   car   anc 
truck    dealerships,    is    offered    b 
Malsbary  Manufacturing  Co.,  845^ 
92d  Ave.,  Oakland  3,  Cal.  Overall 
dimensions  are  35  in.  long,  19  in^ — 
wide  and  53  in.  high.  Available  in^- 
a  caster-mounted,  oil-fired  model  or 
a   stationary  gas-fired  version,   th^" 
100  has  a  60  to   100  lb.  pressurer 
range,  air  atomizing  burner  whiclv 
eliminates  smoke,  and  a  nozzle  ori-- 
fice    which    eliminates    fogging  of 
the  cleaning  stream. 

[continued  on  page  12(? 

MOTOR,  July  1961 


NOW  YOU  CAN  REALLY  SELL  SERVICE 

vmm. 


ufmum 


For  All  Heavy  Duty  and  Emsrgency 

Vahiclft  Ui«  Ifi  thii  Naw  Yellow  ond 

Black  EksK. 


For  Normal  Passenger  Car  Use  In 
the  Familiar  Red  and  Blue  Box. 


It  Makes  Dollors  ond  Sense  •  •  •  to  handle  Tung-Sol      lighting  line.  Install  Tung-Sol,  the  line  specified  by  leading 

Heavy  Duty  and  Standard  headlamps,  miniature  lamps  and      independent  manufacturers.  See  your  Tung-Sol  supplier  for 

flashers — the  industry's  only  complete  lighting  service  line,      details.  Tung-Sol  Electric  Inc.,  Newark  4,  New  Jersey* 

Here  is  your  opportunity  to  boost  your  profits  from  lamp  sales 

through  greater  service  reliability.  One  solid  source,  one  high 

quality  and  100%  coverage  of  your  requirements  ore  only  a 

few  of  the  benefits  you'll  receive  with  Tung-Sol— the  profitable  HEADLAMPS  •  «f!liHikkTvm.\JsiK¥^  %^N>SdNeiSk 

MOTOR,  Jul^  ]961 


(§)TUNGSOC 


W\ 


ANOTHER  iSmMm  BIG  T 


fllERMOID  Big^Fender  Covers 


Get  this  top-quality,  sponge-rubber-backed 
fender  cover— a  $6.45  value— for  only $2.98. 

Get  thjs  cost  back  quickly  by  selling  the  FREE 
BIG  T  FAN  BELT  or  REDI-CURV  radiator  hose 
given  you  with  every  fender  cover. 

Check  these  quality  features: 

•  V2''  high  ridges  on  crown  of  cover  make  an 
ideal  recess  to  hold  hand  tools  and  small 
parts— a  real  timesaver. 

•  Nonslip,  lightweight  cover. 

•  Fabric  reinforced  neoprene  top,  sulphur- 
free  sponge  rubber  backing,  vulcanized 
into  a  one-piece  construction. 

•  Improved  cleaning— wipe  with  gas,  uphol- 
stery cleaner  or  detergent. 


HERE'S  THE  DEAL... 


Buy  12  Thermoid  Big  T  Quality 
Fan  Belts  or  Redi-Curv  Radiator 
Hose  in  any  combination 
(6-6,  9.3.  10-2,  12-0,  etc.) 

This  entitles  you  to  a  $6.45  Qual- 
ity Big  T  Fender  Cover  for  only 

One  set  Window  Banners 

One  Fan  Belt  (V-29,V.123,V-180) 
or  one  Redi-Curv  Radiator  Hose 
(RC-505,  RC-509,  RC-526) 


^Approximate 


TOTAL 


$18.36' 

2.98 
FREE 

FREE 
$21.34 


You  Sell  the  FREE  Big  T  Fan  Belt 
or  Radiator  Hose  and  you  more 
than  pay  for  the  Fender  Cover. 

Buy  a  minimum  stock  of  hose  and 
belts  now  for  Spring  and  Summer 
sales  and  you'll  receive  a  good  sup- 
ply of  Big  T  Fender  Covers. 

Nothing  could  be  easier— Equip  your 
shop  now  with  a  complete  set  of  these 
sturdy,  high-quality  fender  covers. 


118 


MOTOR,  July  1961 


PROFIT  MAKING  DEAL  FOR  YOU 


'500'  Quality  '^Redi-Curv''  Hose 

Winner  of  Indianapolis  '500'  in  1961  and  every  year  since  1950. 
•  Specially  Compounded  Rubber  .  .  .  resists  effects  of  oil,  ozone, 
chemicals.  •  Maximum  Cooling  System  Protection  .  .  .  can't  chip  or 
flake  to  clog  radiator.  •  Always  Fresh  .  .  .  resists  aging  on  the  shelf 
or  on  the  car.  •  Heavy-Duty  Construction  .  .  .  steel  coil  and  tire  cord 
reinforced  for  maximum  strength  and  flexibility.  •  Maximum  Cover- 
age .  .  .  every  part  number  a  fast  mover. 


Big  f  Quality  Fan  Belts 


•  One  Premium  Quality  .  .  .  minimum  inventory  dollars. 

•  Prestretched  Construction  ...  for  longer  life. 

•  Neoprene  Jacketed  ...  oil  and  grease  resistant. 

•  Application  Engineered  . . .  best  fit  for  every  drive. 

•  All-Service  Coverage  . .  .  includes  off-highway  use. 


There's  no  limit— order  as  many  deals  as  you  need  today— 
re-equip  your  shop  now  with  all  the  fender  covers  you  need 
—restock  your  shelves  with  **need  it  right  now"  merchan- 
dise for  spring  and  summer  driving- 


Call  your  distributor 
salesman  today,  or 
send  in  the  attached 
coupon  for  the  name 
of  your  nearest  fSeRMOID 
BIG  ^distributor 


Thermoid  Division,  Dept.  300 

200  Whitehead  Road,  Trenton  6,  New  Jersey 

You  bet— I  need  some  Fender  Covers  and  I  am 
interested  in  the  Fan  Belt  and  REDI-CURV 
Hose  deal. 


Name_ 


Address. 


City. 


My  usual  jobber  supplier  is. 


-Zone_ 


.state. 


THERMOID  Division 

H.  K.  PORTER  COMPANY,  INC. 

200  WHITEHEAD  ROAD.  TRENTON  6.  NEW  JERSEY 
MOTOR,  July  1961 


New  Products 

...TO    USB  •••TO    SBU. 


continued  from  page  116 


Sun  Secondary  Tachometer 


Sun  Model  ST  88  secondary 
tachometer  for  use  on  outboard, 
power  mower,  go-cart  and  indus- 
trial gas  engines  has  been  devel- 
oped by  Sun  Electric  Corp.,  6341 
Avondale  Ave.,  Chicago  31,  111.  De- 
signed for  use  on  two  and  four- 
cycle engines,  the  jx)rtable  unit  is 
said  to  provide  accurate  rpm  read- 
ings within  a  dual  scale  range  of 
0  to  800  rpm  or  0  to  8,000  rpm 
through  two  connections  between 
a  spark  plug  and  ground. 


Autopulse  Fuel  Pump 


I 


i  .     • 

Walbro  Corp.,  Cass  City,  Mich., 
has  available  Autopulse  Model 
PEG  for  mounting  on  passenger 
cars,  trucks  or  marine  engines.  The 
lightweight  metal  pump,  fabricat- 
ed from  three  housings,  is  said  to 

120 


be  rustproof,  resistant  to  corrosion 
and  capable  of  pumping  35  gal. 
per  hour.  Other  features  include 
universal  mounting  bracket  and  an 
in-line  installation  kit.  The  com- 
pany states  the  pump  prolongs  bat- 
tery life  since  it  draws  current  only 
w^hen  needed  and  is  not  always  on 
when  the  ignition  is  on. 

Skil  Polisher 


Hoyt  Current  Indicator 


The  Skil  Model  120  electric  pol- 
isher for  sale  to  car  owners  is  of- 
fered by  Skil  Corp.,  5033  Elston 
Ave.,  Chicago  30,  111.  The  polisher, 
equipped  with  a  washable  lamb's 
wool  pad,  has  a  thumb-tip  switch, 
side  handle  and  an  8  ft.  power 
cord.  Weighing  4  lb..  Model  120 
can  reportedly  be  used  with  waxes, 
cleaners  and  polishes  on  all  car 
finishes,  and  can  also  be  used  as  a 
i/i  in.  drill  or  power  unit  for  use 
with  Sanders,  5  in.  circular  saws,  6 
in.  grinders,  jig  saws  and  hedge 
trimmers. 

Ausco  Crane 


A  mobile  shop  crane  with  a  lift- 
ing capacity  of  two  tons  is  offered 
by  Auto  Specialties  Manufacturing 
Co.,  St.  Joseph,  Mich.  Hydraulical- 
ly  operated,  the  crane  has  adjust- 
able telescoping  boom  with  chain 
and  hook,  ball-bearing  casters  and 
large  front  wheels.  Other  features 
include  welded  steel  construction 
and  waist-high  handle  location. 


Burton  Rogers  Co.,  Sales  Div.  of 
Hoyt  Electrical  Instrument  Works, 
Inc.,  42  Carleton  St.,  Cambridge 
42,  Mass.,  has  available  the  Hoyt 
low  current  indicator  No.  763,  a 
compact-size  tester  which  indicates 
the  amount  of  current  drain  of 
lights,  radio,  horns  and  other  elec- 
trical units.  The  indicator,  which 
operates  on  induction  as  it  is  placed 
on  the  circuit  wiring,  requires  no 
connections  and  reads  as  low  as  1 
amp.,  according  to  the  company. 

Binks  Spatter  Spray  Unit 


Binks  Manufacturing  Co.,  3140 
Carroll  Ave.,  Chicago  12,  111.,  has 
developed  a  spatter  spray  unit  for 
two-color  spatter  paint  applica- 
tions. Unit  consists  of  Model  19 
spray  gun  connected  to  two  1  qt. 
or  2  qt.  paint  cups,  air-adjusting 
valve,  and  necessary  hoses  and  fit- 
tings. The  company  states  the  unit 
is  especially  suited  for  refinishing 
trunk  interiors  and  many  other  ap- 
plications. 

Sturtevant  Torque  Wrench 


\\r 


«■"% 


Torque  wrenches  having  a  built- 
in   signal   mechanism   which   indi- 

[CONTINUED  ON  PAGE  124 

MOTOR,  July  1961 


NEW  FROM  QUAKER  STATE 

a  cooling  system 
protector  that 


It's  Quaker  State  CSP— an  all- 
^cw,  ultra-modern  cooling  system 
f^oitcior  specially  developed  to  com- 
"^t  corrosion  of  the  aluminum 
'blocks,  cylinder  heads,  water 
P^mps,  etc.,  in  today's  new  cars! 
Extra  good  for  regular  cast-iron 
^'^gincs,  too.  CSP  prevents  for- 
^tioa  of   power-robbing  scale 


deposits  due  to  "hard"  water  .  .  . 
prevents  radiator  clogging  .  .  . 
helps  keep  rubber  hoses  and  gas- 
kets soft  and  pliable  .  .  .  protects 
year-round  anti-freeze  against 
deterioration  in  hot  weather.  So, 
give  your  customers  the  best 
cooling  system  protection — with 
Quaker  State  CSP! 


QUAKER  STATE  OIL  REFINING  CORPORATION,   OIL  CITY,  PA.. 


AC 


Keep  Filters  Ready  for  Quick  Use  With  This 

Big,  Sturdy  Storag 


Get  it  with  the 
OfM-91 
IVIerchandising 
Package 

Here's  a  rack  that's  ideal 
filter  storage.  It  keeps  you 
and  air  filter  inventory  read 
quick  use.  Open  shelves  r 
filter  inventory  checks  e 
fast.  Sets  up  in  nninutes 
where.  The  rack  is  heav^ 
gauge  nnetal  in  attractive 
blue.  It's  6  feet  high,  wi 
heavy-duty  shelves— each 
long  and  15'  deep.  The  sh( 
are  adjustable  so  you  can  \ 
your  carton  display  to  suit 
inventory.  A  wide  flang* 
each  shelf  carries  a  filter  ; 
message— to  help  step  up 
filter  business.  You'll  find  r 
uses  for  this  sturdy,  handy 
—in  fact,  many  dealers  will 
more  than  one  of  these  r 
for  additional  storage  spac' 


MOTOR,  July  196: 


OF  THE    IVIOIMTH 


»: 


FOR    DEALERS 


AC 


and  Display  Rack 


OFM-97  ALSO  INCLUDES: 


SIX  FAST-MOVING  AC  TRIPLE-TRAPPER  OIL  FILTERS 

There  are  two  different  types  of  AC  Oil  Filters  included  In  this  package:  2  PF-7  and 
4  PF-2,  specified  for  most  late-model  Chrysler,  Ford,  General  Motors  and  American 
Motors  passenger  cars.  All  AC  Triple-Trapper  Filters  have  advanced  filtering  design. 


PLUS 


PRODUCT 

SPECIFICATIONS 


AC  ALL-PRODUCTS  WALL  CHART 

Lets  you  tell  at  a  glance  the  right  AC  Spark  Plug, 
Filter,  Fuel  Pump  and  other  AC  parts  for  all  popular 
passenger  cars.  Hangs  easily  anywhere,  for  quick  use. 


FINEST  PRirnCTION  MONEY  CAN  BUY! 


W*  i«camm»nd  onil  Instoll 

FILTERS 

oil 'air 'fuel 


r      BUSINESS-BUILDING  BANNER 

Place  it  in  your  window  to  focus  attention  on  your 
business  as  the  filter  headquarters  in  your  neighbor- 
hood. Bright  and  attractive,  this  clear  plastic  banner 
can  be  easily  seen,  yet  does  not  obstruct  your  view 
of  the  pump  islands.  Goes  up  in  seconds. 


Here's  how  to  get  the 

OFM-97 

Merchandising  Package 


You  get  the  handy  filter  rack,  AC  all-products  wall 
chart,  business-building  filter  window  banner  and  six 
fast-moving  AC  Oil  Filters  for  just  $21.70,  the  list  price  for 
the  six  filters.  When  you  sell  the  six  filters,  you  recover 
the  full  price  of  the  OFM-97  Merchandising  Package. 


i 


ORDER     NOW     FROM    YOUR    ^    SUPPLl^E.^ 


MOTOR,  July  1961 


New  Products 

r..TO    USB. ..TO    SBU. 


continued  from  page  120 


cates  when  the  desired  torque  is 
applied  are  available  from  P.  A. 
Sturtevant  Co.,  Addison,  111.  Of- 
fered in  torque  capacities  ranging 
from  0  to  3,600  Ib.-in.  and  0  to  600 
Ib.-ft.,  the  wrench's  signal  mecha- 
nism relays  an  impulse  to  the  oper- 
ator when  the  preset  torque  value 
is  obtained. 

Bishman  Tire  Changer 


Tire  changer  Model  883-EC  is 
offered  by  Bishman  Manufacturing 
Co.,  Osseo,  Minn.  Included  with 
the  air-powered  bead  breaker  is  a 
positive-locking  wheel  holder,  a 
single  bar  for  tire  mounting  and 
demounting,  and  a  quart  of  tire 
lubricant  with  applicator  and  hold- 
er. The  unit  will  reportedly  handle 
drop  center  wheels  up  to  l9i/2  in. 

K-D  Wheel  Tool 


The  wheel  weight  tool  K-D  470 
for  installing  or  removing  all  type 
wheel  weights  is  offered  by  K-D 
Manufacturing  Co.,  Lancaster,  Pa. 
Equipped    with    a    hammer    head 


and  U  hook,  the  tool  can  be  used 
on  inside  or  outside  weight  instal- 
lations. Also  provided  is  a  hook 
for  removal  of  weights  without 
holes. 

Correction 

Address  given  in  last  month's  de- 
scription of  Doan  Manufacturing 
Div.  of  Anchor  Industries,  Inc., 
new  rubber  mats  was  incorrect. 
The  firm's  correct  address  is  1725 
London  Rd.,  Cleveland  12,  Ohio. 


New 
Business  Getters 

Displays  •  Signs  •  Packages 


Ideal  Clamp  Merchandiser 


The  Clamp-Rack,  a  metal  and 
pressboard  hose  clamp  display  cab- 
inet is  available  from  Ideal  Corp., 
435  Liberty  .\ve.,  Broklyn  7,  N.Y. 
The  company  reports  the  rack, 
which  can  be  mounted  on  a  wall  or 
counter,  provides  an  orderly  and 
accessible  means  of  stocking  hose 
clamps.  t 


F 


Wynn  Counter  Display 


ENGlHt 
OiRTY? 


pnTftsi 


Wynn  Oil  Co.,  1151  W.  5th  St., 
Azusa,  Cal.,  has  introduced  a  coun- 
ter display  which  features  both 
Wynn's  Friction  Proofing  and 
Wynn's    Motor   Cleaner,   mounted 


in  an  attractive  display  card  togeth- 
er wiih  an  oil  filler  and  one  can  ol 
motor  oil.  The  filter  and  motor  oil 
brands  are  selected  by  the  display- 
ing dealer. 

Columbus  Shock  Rack 


A  metal  shock  absorber  mer- 
chandiser rack,  which  storks  16 
shock  absorbers,  is  available  from 
Columbus  Parts  Corp.,  1801  Spiel- 
busch  Ave.,  Toledo,  Ohio.  The 
rack,  which  requires  less  than  1 
sq.  ft.  of  area,  can  be  either  wall  or 
counter  mounted. 

Hygrade  Gasket  Display 


A  display  of  air-cleaner  mount- 
ing gaskets  containing  40  packets 
of  gaskets  is  offered  by  Hygrade 
Products  Div.  of  Standard  Motor 
Products,  Inc.,  37-18  Northern 
Blvd.,  Long  Island  City  I,  N.Y.  Ac- 
cording to  the  company,  the  mer- 
chandiser provides  a  single  scource 
of  gaskets  covering  almost  all  late 
model  cars,  [continued  on  page  128 


24 


MOTOR,  July  1961 


i: 


*  I 


^^; 


Never 

give  a 

seal 

a  second 

chance 


^«^*r-w^or^    ^.^ 


Replace  with  National-the  only  line  that  can  match  any  seal  you  pull ! 


Why  risk  damage  to  bearings  and  other  vital  parts? 
Whenever  you  pull  a  seal,  replace  with  National. 
With  the  most  complete  line,  you'll  virtually  elimi- 
nate the  problem  of  getting  odd-size  replacements. 
Satisfied  customers  will  bring  repeat  business. 

National  Oil  Seals  come  in  Micro-Tore  leather®, 
^hich  is  specially  processed  for  protection  against 


seepage;  and  Syntech  rubber  compounds,  which 
meet  the  changing  requirements  of  automotive  ap- 
plications. Quality  and  availability— these  are  the 
reasons  why  all  U.S.  car  and  truck  manufacturers 
use  Nationals  as  original  equipment  .  .  .  why  you 
should,  too! 

Your  National  Seal  jobber  offers  fast  service  on  the 
seals  to  fit  your  needs.  Call  him  today! 


Ml^MM  OIL  SEALS 

FEDERAL-MOGUL  SERVICE 
DIVISION  OF  FEDERAL-MOGUL-BOWER  BEARINGS,  INC.   •   DETROIT  13,  MICHIGAN 


^'OTOR,  July  1961 


CASH -IN  ON   FAST  LueC  S£RVICEI  If  your  lube  bay  U  just  an  ordinary  low-profit  area,  turn  it  into  a  gold 
mine  with  Alemite  Slrato-Line  Lubrication  Eqfuipment.  You  save  lime  and  labor  costs  ...  get  faster  turnover!  Na  i 
other  pumps  give  you  such  instant  power— with  no  time  lag  every  time  the  gun  hits  the  fitting. 


MOTOR. 


MEET  A  MAN 
MAKING  MONEY 

HE'S  EARNING  AN  EXTRA  $1,000  PROFIT!  And  so 
caix  you  ...  on  automatic  transmission  refill  fluid  and  serv- 
ice ..  .  doing  an  average  of  just  five  jobs  a  week  for  one 
year.  A  portable  Alemite  Strato-Line  drain  rolls  into  posi- 
tion instantly— extends  and  holds  firmly  at  proper  height 
An  overhead  reel  delivers  exact  measure  of  AT  fluid,  power* 
pumped  from  original  drum  —  completely  protected  from 
contamination.  Result:  a  profitable  operation  completed  in 
minutes --wiih  less  labor  cost— with  no  hazard  of  customer 
complaints  from  grit  or  foreign  matter  entering  the  trans* 
mission. 

This  is  just  another  example  of  how  Alemite's  complete 
line  of  automotive  service  products  makes  it  possible  for 
you  to  speed  up  service— make  bigger  profits  from  increased 
volume. 


ADD  $3,102  TO  YOUR  YEAR'S  PROFITSI  Just  a  single 
job  a  day  with  the  Alemite  Cross-Sight  Wheel  Aligner  does  it. 
Simple  to  operate,  fast  and  accurate— you  become  an  expert 
on  the  first  job.  Works  wherever  the  car  is— inside  or  out . . . 
whether  on  a  level  surface  or  not. 

MOTOR,  July  1961 


BIG  MONEY-MAKER  FOR  SMALL  SPACE!  The  portable 
Alemite  Spray-Kleen  Car  Wash  Pump  gives  you  high-pressure 
cleaning  —  with  no  costly,  space-wasting  installation  required. 
You  can  eliminate  slow,  time-consuming  hand  wash  jobs  — con- 
vert a  "nuisance"  service  to  high  speed,  profitable  power  washes! 


MAKE  AN  EXTRA  $3,800  PROFITI  Do  it  with  the  famous 
Alemite  "On-the-Car"  Wheel  Balancer  averaging  just  two  jobs 
a  day  for  a  year.  Exclusive  Hand  Strobe  Light  and  pickup  gives 
accurate  meter  reading  indoors  or  outdoors— proves  to  your  cus- 
tomer the  need  for  balancing— shows  perfect  results  when  the 
job  is  completed.  Gives  both  up-and-down,  slde-to-side  correction. 


=^^=?^       ALEMITE 


STEUIflRT-UlflRnER 

CORPORATION 


Dept.  DE-71, 1850  Diversey  Parkway,  Chicago  14,  Illinois 
In  Canada:  Stewart-Warner  Corporation  of  Canada/ Ltd.,  Belleville,  Ontario 


Send  for  a  free,  fact-filled  txMklet  telling 
ttie  whole,  big-profit  story  of  Alemite 
Equipment.  Indicate  which  specific 
products  you  are  most  interested  in. 

STRATO-LINE  LUBRICATION  EQUIPMENT  D 

Wheel  Balancer  Q  Wheel  Aligner  D  Spray-Kleen  Car  Wash  Q 


Name . 


Address ., 


City. 


JlAtv^ S«Nfe- 


New 
Business  Getters 

Displays  •  Signs  •  Packages 


continued  from  page  124 


AC  Filter  Rack 


AC  Spark  Plug  Div.  of  General 
Motors  Corp.,  Flint  2,  Mich.,  has 
available  a  merchandising  rack  for 
storage  and  display  of  oil,  air  and 
fuel  filters.  The  rack,  which  stands 
6  ft.  high,  has  five  36  in.  by  15  in. 
shelves  and  is  said  to  hold  144  oil 
filter  elements.  Included  with  the 
rack  are  a  window  banner  and  a 
product  sf>ecification  folder. 


NEW 
LITERATURE 

Booklets  •  Catalogs  •  Manuals 


MUFFLER  CATALOG-This  il- 
lustrated 8-page  catalog  lists  over 
30  muffler  sales  and  merchandising 
aids.  Coverage  includes  muffler 
tools,  display  signs,  posters,  enve- 
lope stuffers,  counter  display  racks. 
Merit  Muffler  Div.,  619  Smith  St., 
Toledo  1,  Ohio. 

THERMOSTAT  BROCHURE- 
An  illustrated  two-color  booklet  ti- 
tled, "Let's  Talk  Thermostats," 
which  explains  prof)er  use  of  ther- 


mostats for  winter  and  summer  op 
eration,  as  well  as  types  for  use 
with  difiEerent  antifreezes.  Problems 
resulting  from  overcooling  are 
also  explained.  Standard-Thomson 
Corp.,  Automotive  Div.,  152  Grove 
St.,  Waltham,  Mass. 

TIRE  VALVE  BOOKLET-This 
16-page  booklet  tells  how  to  in- 
crease sales  of  tires,  tire  valve  cores, 
caps  and  pressure  gauges,  as  well 
as  how  to  repair  tires  and  get  in- 
creased tire  life.  Illustrated  with 
photographs,  charts  and  graphs. 
Dill  Manufacturing  Co.,  700  E. 
82d  St.,  Cleveland  3,  Ohio. 

BRAKE  SHOE  CATALOG-A  24- 
page  catalog  of  bonded  brake 
shoes  covering  alphabetical  and 
numerical  listings  of  shoes  for  32 
passenger  car  and  light  truck  mod- 
els. Also  includes  detailed  descrip- 
tions of  available  brake  shoe  mer- 
chandising aids.  Grizzly  Brake  Div., 
168  N,  Michigan  Ave.,  Chicago  1, 
111. 

TOOL  CATALOG-This  132-page 
illustrated  catalog,  No.  700,  de- 
scribes socket  wrenches,  wrench 
sets,  tool  holders,  tool  bits,  pif)e 
tools  and  machine  shop  specialties. 
Coverage  includes  over  300  new 
items  not  previously  listed.  Free. 
Armstrong  Bros.  Tool  Co.,  5200  W. 
Armstrong  Ave.,  Chicago  46,  111. 

BRAKE  SHOE  CATALOG-This 
new  lined  brake  shoe  catalog,  BU- 
579C,  lists  lined  shoe  applications 
for  all  popular  makes  and  models 
of  passenger  cars.  Included  are 
data  of  set  numbers  and  illustra- 
tions for  identifying  brake  shoes. 
Also  available  is  catalog  BU-525,  a 
lined  brake  shoe  application  chart 
listing  models  through  1961.  Parts 
and  Accessories  Div.  of  Wagner 
Electric  Corp.,  6400  Plymouth 
Ave.,  St.  Louis  33,  Mo. 

e        • 

RADIATOR  CHART-This  4- 
page  supplement  to  the  firm's  Radi- 
ator Water-Flow  Chart  lists  gravity 
water  flow  in  gallons- p)er-minute 
for  1961  models  of  all  makes  of 
cars,  trucks,  industrial  units  and 
farm  implements.  Free.  Inland 
Manufacturing  Co.,  1108  Jackson 
St.,  Omaha  2,  Neb. 


SMALL  ENGINE  PARTS  CAT- 
ALOG— This  condensed  1961  cata- 
log is  a  listing  of  fast-moving  parts 
for  Briggs  and  Stratton,  Clinton 
and  Lauson-Power  Products  en- 
gines. Includes  electrical  and  car- 
buretor items  pictured  in  silhou- 
ette form  for  easy  identification, 
coverage  on  two-  and  four-cycle  en- 
gines, and  price  lists.  Automotive 
Electric  Assn.,  16223  Meyers  Rd., 
Detroit  35,  Mich. 

COOLING  SYSTEM  FOLDER- 
This  4-page  folder  describes  step 
by-step  methods  of  fast  flushing  and 
back  flushing  cooling  systems.  Also 
included  is  a  description  of  flushing 
gun  equipment.  Free.  E.  I.  du  Pont 
de  Nemours  and  Co.,  Automotive 
Specialties  Dept.  WT-900,  Wilm- 
ington 98,  Del. 

BATTERY  SPECS  AND  DATA 
BOOK-The  1961  Battery  Replace- 
ment Data  Book  details  original 
equipment  battery  requirements 
for  passenger  cars,  trucks,  buses, 
tractors,  industrial  and  road  equip- 
ment. The  1961  edition  of  Bat- 
tery Specifications  is  a  reference 
list  of  battery  specs,  especially 
suited  to  meet  the  needs  of  pur- 
chasing agents  in  establishing  bat- 
tery standards  for  purchasing.  The 
Assn.  of  American  Battery  Manu- 
facturers, Inc.,  19  N.  Harrison  St., 
East  Orange,  N.J. 

TUNE  UP  TESTER  BULLETIN 
—This  bulletin.  No.  471,  describes 
a  complete  range  of  tune-up  test 
equipment  and  outlines  available 
combinations  of  test  equipment 
ranging  from  two  unit  testers  to 
nine  unit  oscilloscope  testers.  Free. 
Sun  Electric  Corp.,  6341  Avondale 
Ave.,  Chicago  31,  111. 

SALES  AID  FOLDER-This  1961 
sales  aid  folder  lists  and  illustrates 
over  40  sales  boosters  available  to 
dealers  and  wholesalers.  AP  Parts 
Corp.,  Toledo  1,  Ohio. 

COMPRESSOR  CATALOG-This 

16-page  catalog,  No.  20,  covers 
firm's  line  of  air  compressors  for 
automotive,  industrial  and  contrac- 
tor uses.  Free.  Lincoln  Engineering 
Co.,  4010  Goodfellow  Blvd.,  St. 
Louis  20,  Mo. 


8 


MOTOR,  July  1961 


^M  always  use  Monmouth  in  my  racing  cars 


.  .  .  because  my  engines  turn  over  at  some  pretty  high  rpm's  and  need  a 
bearing  that  can  take  punishment.  With  Monmouth  I  race  all  season 
without  bearing  problems/' 

Mr.  Carpenter  has  been  racing  modified  stock  cars  for  over  ten  years. 
In  his  customers*  cars,  as  well  as  his  own,  he  installs  Monmouth  Bearings 
exclusively — because  he  knows  he  can  always  depend  on  Monmouth's 
high  quality. 

If  you  want  performance  that  pays  off,  use  Monmouth  Bearings 
in  all  your  engine  rebuilds.  For  instant  service,  call  on  your 
NAPA  jobber.  He  can  give  you  complete  Monmouth  service 
on  all  your  engine  bearing  requirements. 

MON MOUTH  Engine  Bearings 

CLEVITE  SERVICE:  Cleveland  Graphite  Bronze    •    O/Wdon  of  ClWWf*  Corporofion    •   Cleveland  3.  Ohio 
MOTOR,  July   1961 


says  J.  T.  Carpenter 
Carpenter's  Auto  Service 
Waco,  Texas 


X^^ 


Portable  Station  Rises  in  48  Hours 


A  portable  gasoline  service  sta* 
tion,  once  transported  to  its  site  by 
truck,  can  be  erected  and  in  opera- 
tion in  48  hours.  This  is  reported 
,by  Continental  Copper  and  Steel 
Industries,  Inc.,  which  owns  all 
rights  to  the  "pre-packaged"  service 
stations  called  "Petro-Portables." 

The  stations,  it  is  said,  can  easily 
be  relocated  if  traffic  patterns  or 
land  values  change.  In  addition  to 
the  structure  and  office-salesroom. 


Graco 

ENGINEERS    AND    MANUFACTURERS 


if  you  use  a  low-cost 

Graco 

HYDRA-CLEAN 

Keep  your  fleet  clean,  make  it  easier  to 
maintain  with  Graco  Hydra-Clean.  Air- 
powered  for  easy  installation,  safe  use, 
the  Hydra-Clean  washes  automobiles  and 
trucks  cleaner,  faster  and  easier. 

Cleans  engines  quickly,  too  .  .  .  saves 
time  on  motor  tune-ups  and  maintenance. 

And  when  the  day  is  done,  you  can  use 
the  Hydra-Clean  to  wash  down  lifts  and 
work  areas  without  any  danger  from  vol- 
atile solvents. 

So  see  your  Graco  Dealer  today!  Let 
him  give  you  all  the  details  on  Graco 
Hydra-Clean. 


GRAY   COMPANY,  INC. 

767  Graco  Square 
Minneapolis  13«  Minnesota 


SEE  PHONE  BOOK  YELLOW  PAGES  '^lUBRICATlNO  EQUIPMENT" 
OR  PHONE  YOUR  NEAREST  FACTORY  BRANCH 

NEW  YORK  DETROIT  ATLANTA  CHICAGO 

RAventwood  1-8585  TRinity  3-6900  TRtnily  6-6374  MAdUon  6-7048 

PHILADELPHIA  HOUSTON  SAN  FRANCISCO 

BAIdwin  6-3031  WAInvt  6-1781  MArk«t  1.5941 


..A 


Within  48  hours  after  truck  ar- 
rival, this  eight-pump  station  was 
in  operation.  It  measures  74  ft 
from  end  to  end,  is  36  ft.  wide 


the  prefabricated  stations  include 
wiring,  lighting  fixtures,  healing 
equipment,  compressed-air  and  lu- 
bricating lines  (concealed  in  the 
walls) ,  toilet  facilities,  overhead 
doors,  and  so  forth.  Pumps  and 
tanks  are  not  included  in  the 
"package." 

The    stations    can     usually    be 
shipped  by  truck  in  tw^o  sections. 


Chrysler's  Jacobson   Retires 

Charles  L.  Jacobson.  vice  presi 
dent— dealer  relations  for  Chrysler 
Corp.  the  last  five  years,  retired 
recently.  A  veteran  of  40  years  in 
the  automotive  industry,  Jacobson 
was  elected  a  vice  president  of  the 
corporation  in  June  of  1954  and 
to  the  Chrysler  Corp.  board  of  di- 
rectors in  April,  1956.  He  had  also 
served  as  president  of  the  MoPar 
Div. 


How  Would  YOU  Fix  It? 

Answer  to  problem  on  page  84 

^  It  was  an  odd  bit  of  information 
the  repairman  had  tucked  away  in 
his  mind  that  helped  him  to  put 
his  finger  right  on  the  cause  of 
trouble. 

The  car  had  originally  been 
equipp>ed  with  resistance-tyj>e  spark 
plug  cables.  These  had  been  re- 
placed with  standard  cables,  which 
do  not  have  built-in  resistance.  This 
led  to  interference  being  intro- 
duced into  the  electronic  headlight 
control.  Installing  the  proper  type 
wires  licked  the  trouble. 


130 


MOTOR,  July  1961 


5/8"  or  3/4"  drive 


'Xust-PrtoT  Socktt  RttaiiMr.  SockAts  cant 
fall  off  accidentally,  but  strong,  spring-held 
retainer  can  be  easily  replaced.  Another  l-R 
exdushre. 

Life  Guard  Cemfflutator.  Exclushre  l-R  con- 
struction prevents  motor  damage,  permits 
easy  dressing,  provides  long  brush  life. 

Sealed  Nose  Bumper.  Exclusive  l-R  rubber 
guard  seals  out  dirt  in  addition  to  protect- 
ing impact  mechanism. 


A    DJrt-Sealed  Trigger.  Plunger-operated  switch 
is  sealed  tight  from  dust  and  dirt  Another 
l-R  exclusive. 

#    Job-Tailoied  Motor.  Not  "adapted"  but  built 
specifically  for  rugged  Impactool  duty. 

<Ai 

^J7m 

^MlU 

^^b^ 

204A-ie 

^& 

MOTOR,  July  1961 

,,,at  no  extra  cost  I 

Only  Ingersoll-Rand  gives  you  your  choice  of  drive 
sizes  at  no  extra  cost^all  you  do  is  specify  the 
size  you  prefer. 

And — whichever  drive  size  you  select,  remember — 
you  not  only  have  the  most  powerful,  but  also  the 
smallest,  lightest  and  fastest  tool  in  its  class  on 
the  market. 

Regardless  of  the  drive  size  or  the  tool  size  you  select, 
be  sure  that  the  make  you  Ijuy  is  Ingersoll-Rand^ 
the  Impactools  with  the  red^  ball  extras  I 

best  design— biggest  line 

look  for  the  red  ^  ball  extras 

Ingensoll-Rand 

^  11  Broadway,  New  York  4,  N.  Y. 


VW 


Cures  for  Push-Button 
Drive  Troubles 

continued  from  page  43 

has  been  installed,  a  jumper  lead 
test  lamp  is  connected  between  the 
switch  and  the  battery.  When  the 
lamp  glows,  the  switch  should  be 
turned  an  additional  one-third  to 
one-half  turn.  The  switch  should 
not  be  tightened  over  75  Ib.-ft.; 
otherwise  the  switch  mounting  may 
become  distorted  and  interfere  with 
r'dble  and  push-button  operation. 

Adjust  Parking  Cable 

The  parking-lock  cable  adjust- 
ment on  the  Valiant  and  Dodge 
Lancer  TorqueFlite  is  made  with 
the  dash  control  "park**  lever  in  the 
off  position  and  the  clamp  screw 
securing  the  park  cable  at  the  rear 
of  the  transmission  loosened  to  al- 
low in-and-out  movement. 

A  complaint  that  the  transmis- 
sion locks  in  "park"  on  a  1960 
Valiant  can  be  traced  to  an  incor- 
rect cable  adjustment  or  to  the 
cable  not  engaging  its  adapter  in- 
side the  cover.  This  can  be  checked 


by  moving  the  cable  in  and  out.  If 
the  cable  end  is  not  engaged,  the 
condition  can  be  corrected  by  filing 
off  Vie  ^^'  from  the  cable  end.  With 
the  cable  engaged  in  the  adapter, 
adjustment  is  obtained  by  carefully 
pulling  the  cable  housing  outward 
to  the  limit  of  its  travel  and  then 
tightening  the  clamp  screw  to  2  to 
4  Ib-ft. 

On  Rambler  models  with  Flash- 
O-Matic  transmission,  the  selector 
cable  is  adjusted  by  disconnecting 
the  cable  from  the  transmission 
lever,  then  pushing  the  "low"  but- 
ton fully  in  and  holding  the  selec- 
tor lever  all  the  way  to  the  rear  in 
its  "low"  position.  The  threaded 
clevis  on  the  cable  end  can  then  be 
adjusted  to  align  the  clevis  holes 
with  the  selector  lever  hole. 

A  similar  clevis  adjustment  is 
used  on  the  Rambler  "park**  cable. 
With  the  cable  disconnected  at  the 
transmission,  and  the  "park"  con- 
trol pulled  all  the  way  out,  the 
clevis  can  then  be  adjusted  to  align 
with  the  lever  as  it  rests  against  the 
parking  pawl. 

On  the  1957-58  Mercury  push- 
button   transmissions,    the    "park** 


release  cable  must  be  disconnected 
from  its  lever  and  adjusting  bracket 
while  the  selector  cable  is  adjusted. 
The  selector  cable  is  adjusted  fol- 
lowing removal  of  the  splash  shield, 
the  case  pipe  plug  under  the  cable, 
and  loosening  of  the  bracket. 

Locates  Cable 

A  threaded  plug  and  gauge  pin  is 
screwed  into  the  pipe-plug  hole  for 
locating  the  cable  in  the  Merc- 
O-Matic  "drive**  range  or  Multi- 
Drive  "cruising-range"  jx)sitions. 
With  the  drive  or  cruising-range 
button  held  in,  the  cable  and  hous- 
ing are  pulled  upward  until  the 
gauge  pin  seats  in  its  cable-con- 
nector slot.  The  bracket  is  tightened 
and  the  pin  held  out  of  engagement 
with  the  slot  as  the  "neutral-start" 
button  is  pushed  in.  The  pin  is 
then  released  to  check  its  engage- 
ment with  the  slot  as  "drive**  or 
"cruising**  range  is  engaged.  The 
pin  is  again  pulled  out  as  the  "low" 
or  "hill  control**  button  is  depressed 
and  released  in  "drive**  or  "cruis- 
ing** range  to  repeat  the  check. 
Readjust  the  bracket  if  the  pin 
fails  to  seat  in  the  slot  each  time 


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NEW  T-45  IGMITION 
EFFICllNCIf  TESm 


f  NEW  T  44  COWBIWAT 
I  DWELL  METER- 
TACHOMETER 


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RtGULATOR  TESU 


<^ 


MOTOR.  July 


it   is   placed   in   "drive"   or 

the  Mercury  "park"  cable 
!n  reconnected  to  the  park 
in  and  its  adjusting  bracket 
the  "park"  cable  is  adjusted, 
he  "park"  lever  pushed  in, 
late  is  installed  over  the  park 
lever  and  the  large  torsion- 
•in  protruding  through  the 
the  case.  Cable  slack  is  re- 
by  sliding  the  housing  to- 
he  front  of  the  car,  then 
ing  it  with  the  clamp  screw. 
?ck  the  adjustment,  release 
press  the  "park"  bar  several 
The  gauge  should  fit  over 
IS  each   time  "park"   is  en- 

i  the  exception  of  Valiant 
mcer,  the  push-button  con- 
lit  is  removed  on  Chrysler 
Rambler  and  Mercury  cars 
oving  the  face  plate  on  the 
unit,  sliding  the  buttons  off 
liafts  and  removing  the  at- 
,  nuts  from  the  face  of  the 
or,  on  Rambler  installa- 
Phillips-head  screws.  The 
m  then  be  lifted  out  from 
r  of  the  instrument  panel. 


On  Imperials,  the  speedometer  must 
be  removed  to  gain  accessibility  to 
the  control  unit. 

On  Mercury  and  1959  Rambler, 
pulling  the  "park"  and  selector 
cables  from  the  engine  side  of  the 
firewall  will  guide  the  unit  out  of 
its  mounting  without  kinking  ca- 
bles. The  cables  can  then  be  dis- 
connected from  the  unit. 

Lancer  and  Valiant  control  units 
are  attached  to  the  instrument  pan- 
el by  a  bracket  on  the  rear  of  the 
panel.  Removal  of  two  screws  and 
one  nut  from  the  rear  side  of  the 
panel  is  required  to  take  out  the 
unit  and  its  attached  bracket. 

THE  END.  NOW  TURN  BACK  TO  PAGE  44 


Washington  Dealers  Elect 

Clayton  Kauffman,  Spokane,  was 
elected  president  of  the  Washing- 
ton State  Auto  Dealers  Assn.  at  the 
recent  annual  convention.  Warren 
E.  Simmons,  Olympia,  was  named 
first  vice  president,  Harold  Pingrey, 
Selah,  second  vice  president,  Arvard 
Andresen,  Seattle,  third  vice  presi- 
dent, and  V.  I.  Whitney,  Monte- 
sano,  secretary-treasurer. 


American  Motors  Adds 
Training  Schools 

Success  with  its  program  of  bring- 
ing "schools"  to  Rambler  dealer- 
ship mechanics  has  spurred  Ameri- 
can Motors  to  add  two  new  mobile 
units.  The  schools  are  35  ft.  semi- 
trailers completely  eqijipped  as 
service  classrooms. 

New  units  have  classroom  facili- 
ties for  22  men  and  work  benches 
for  16,  compared  with  facilities  for 
only  12  men  in  the  earlier  versions. 

Ford  to  Use  Autolite 
Plugs  in  New  Models 

Autolite  spark  plugs  will  be  in- 
stalled as  original  equipment  in  all 
Ford  Motor  Co.  cars  beginning 
with  the  1962  model  year.  The 
plugs  are  being  made  in  the  Fos- 
toria,  Ohio,  plant  which  Ford  pur- 
chased along  with  certain  other 
assets  including  rights  to  the  name 
"Autolite"  from  the  Electric  Auto- 
lite Co.  in  April. 

Autolite  spark  plugs  will  be  sold 
in  the  replacement  market  by  the 
company's  Motorcraft  Div. 


NEW! 


sales  merchandising 

cabinets!  new 

IgnitiQiL-assQitEnents! 


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L 


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fiojib.  \m  xtt%  dacmt^  >ifnt»  clmrti.  cstalogt  jind 


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AUTOWIOTIVE  PRODUCTS 
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>R,  July  1961 


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1S4 


Where  to  Find 

Good  Service  Managers 


continued  from  page  39 

His  job  goes  far  beyond  selling 
the  shop's  services.  He  must  also 
sell  customers  on  the  business  it- 
self, sell  old  customers  on  coming 
back,  attract  new  trade  and  teach 
other  members  of  his  department 
how  to  sell. 

Putting  the  welfare  of  the  deal- 
ership above  his  own  department, 
he  must  also  function  on  occasion 
as  an  arm  of  the  new  or  used  car 
branch  of  the  business  by  selling 
service  customers  on  the  value  of 
replacing  their  old  cars  as  repair 
bills  mount. 

Another  essential  in  the  making 
of  a  service  chief  is  a  general 
knowledge  of  the  technical  side  of 
the  automobile.  He  need  not  be  an 
automotive  engineer  or  even  an  all- 
round  mechanic,  because  his  role 
is  that  of  instructor  and  supervisor, 
not  that  of  hired  hand.  The  more 
he  knows  about  the  mechanics  of 
the  machine  the  better. 

Must  Judge  Work 

Although  he  may  never  extend 
himself  to  the  point  of  lifting  a 
wrench,  he  cannot  evaluate  the 
work  of  those  under  him  unless  he 
understands  the  how  and  why  of 
what  they  do. 

The  last  of  the  four  talents  re- 
quired to  supervise  a  service  de- 
partment is  an  ability  to  handle 
customers. 

Not  only  must  he  win  a  follow- 
ing for  the  business,  but  he  must 
also  be  prepared  to  handle  cus- 
tomer complaints,  outmaneuver 
the  customer  who  wants  the  work 
done  for  less  than  the  going  rate 
and  fend  off  freeloaders  who  want 
it  performed  for  nothing— all  with- 
out risking  offense  to  the  customer. 
Another  of  his  duties  under  the 
heading  of  customer  relations  is  to 
find  out  why  customers  do  not  re- 
turn and  then  correct  the  opera- 
tion accordingly. 

The  man  who  meets  all  those 
specifications,  if  he  exists  at  all,  is 
not  available  because  he  is  already 
employed. 

Even  if  we  admit  that  the  dealer 
looking  for  a  service  manager  will 
have  to  settle  for  something  less 
than  the  ideal  man  so  far  out- 
lined, where  does  he  look. 


Short  of  luring  an  experioi 
executive  away  from  a  comped 
the  most  satisfactory  answer  to 
question  is  the  one  already 
gested  by  Detroit.  That  is  for 
dealer  to  grow,  or  at  least  train, 
own.  This  is  not  so  formidab] 
task  as  it  might  seem  to  man  i 
has  not  tried  it  before.  It  beco 
simpler  when  broken  down  inic 
several  parts. 

Needless  to  say,  the  best  soi 
of  material  is  the  dealer's  own  b 
ness  and  the  logical  departmec 
the  back-shop.  But  casual  or  in 
criminate  looking  gets  the  de 
nowhere;  he  has  to  learn  to  r© 
nize  a  nugget-bearing  vein  whei 
strikes  it. 

Not  Best  Prospect 

A  time  was  when  it  was  thou 
that  the  best  mechanic  in  the  si 
would  naturally  make  the  best  f( 
man  or  service  manager.  No  < 
seriously  entertains  that  idea  : 
more.  The  candidate  must 
picked,  not  for  what  he  has  do 
but  for  what  he  must  do. 

As  already  mentioned,  his  fu 
tion  as  service  manager  is  fourfi 
—administrator,  salesman,  mech 
ic  and  customer  relations  man.  1 
qualities  that  make  a  man  a  stai 
out  in  any  of  these  callings  ; 
those  that  should  be  looked  for 
the  prospective  candidate  for  i 
service  manager's  job.  They  v 
never  be  found  in  equal  quant 
in  any  one  man,  but  every  suca 
ful  service  manager  stands  high 
every  category. 

With  a  little  study,   it    is  fai 


J0NE5 
MOTOR  Co. 


5MITH 
MOTORS 


"No  fair,  Smith!" 

MOTOR.  July  191 


simple  to  pick  the  men  who  show 
the  most  promise. 

An  affluent  dealer  in  a  big  town 
can  simply  send  the  man  he  choos- 
es to  a  vocational  guidance  center 
and  have  him  tested  for  needed 
qualities.  Most  dealers,  though, 
must  depend  upon  their  own 
knowledge  to  find  the  right  man. 

Take  the  administrator,  or  boss, 
facet  of  the  problem.  The  mechan- 
ic most  likely  to  succeed  in  this 
function  is  one  that  organizes  his 
own  work  well,  turns  it  out  on 
time,  and  is  always  looking  for 
ways  to  improve  his  output  and 
performance.  A  man  who  can  man- 
age himself  has  a  big  advantage 
when  and  if  called  upon  to  man- 
age others. 

Now  take  the  matter  of  sales 
ability.  It  is  a  truism  that  a  man  in- 
clined to  things  mechanical  usually 
has  little  sales  skill  and,  what  is 
more  frustrating,  little  interest  in 
sales.  Happily  there  are  exceptions 
and  it  is  for  the  exception  that  the 
dealer  looking  for  a  future  service 
manager  must  be  on  the  alert. 

Not  Easily  Detected 

This  talent  is  not  easy  to  detect 
in  a  man  who  must  spend  his  work- 
ing hours  under  a  car  or  at  the 
bench  and  the  gift  of  gab  is  by  no 
means  a  dependable  aid  in  the 
search.  The  ability  to  speak  natur- 
ally and  well  is  a  decided  asset  to  a 
salesman  but  it  is  more  important 
to  watch  for  signs  that  a  man  is  in- 
terested in  beefing  up  the  job  tick- 
et. 

If  he  is  a  mechanic  who  fre- 
quently runs  to  the  boss  with  sug- 
gestions of  other  work  or  parts  that 
might  be  sold  the  owner  of  the  car 
on  which  he  is  working,  then  he  is 
a  man  interested  in  selling.  If  he 
gets  his  point  across  strongly  and 
clearly,  then  he  may  indeed  be  a 
salesman. 

Handle  Customers 

Next  we  come  to  the  ability  to 
handle  customers.  This  is  a  quality 
that  is  overlooked  by  far  too  many 
dealers  in  appointing  a  service 
manager.  If  some  of  them  could 
eavesdrop  on  the  things  their  shop 
bosses  say  to  customers,  they  would 
probably  fire  them  on  the  spot. 

Here  again,  it  is  not  easy  to  tell 
whether  a  man  is  a  diplomat  when 
he  has  little  or  no  opportunity  to 
exercise  this  gift.  A  dealer,  though, 

MOTOR,  July  1961 


can  watch  for  signs  that  a  partic- 
ular mechanic  gets  along  well  with 
his  fellow  workers  and  his  boss, 
that  he  smiles  oftener  than  he 
frowns  and  that  he  has  something 
amounting  to  affection  for  the  hu- 
man race.  A  man  who,  to  the  eye, 
seems  to  be  given  to  drinking  vine- 
gar cocktails,  is  no  man  to  place  in 
any  spot  where  he  has  to  meet  the 
public. 

Last  comes  mechanical  skill.  The 
dealer  can  assume  a  mechanic  is 
competent  or  he  would  not  still  be 
on  the  payroll.  Is  he  better  than 


his  fellow  workers?  That  is  not  too 
important,  if  it  is  simply  a  matter 
of  correcting  trouble.  It  is  far  more 
important  that  the  service  mana- 
ger be  able  to  diagnose  automobile 
faults. 

If  he  knows,  or  can  discover 
quickly,  what  is  wrong  with  a  car 
when  it  is  driven  into  the  shop,  he 
can  impress  the  customer  with  his 
diagnostic  skill  and  can  correctly 
order  the  work  needed  to  overcome 
the  defect.  This  side  of  a  mechan- 
ic's efforts  should   be   readily   ap- 

[CX)NTINUED  ON    PACE    136 


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Where  to  Find 

Good  Service  Managers 

continued  from  page  1S5 

parent  to  any  dealer  who  takes  the 
trouble  to  get  acquainted  with  the 
men  in  the  shop. 

The  fact  that  a  service  manager 
need  not  necessarily  be  a  mechan- 
ical genius  permits  a  dealer  to  look 
elsewhere  than  his  mechanical 
force  for  potential  service  mana- 
gers. 

Where  a  dealership  employs  one 


or  more  service  writers,  these  men 
probably  command  first  look,  de- 
pending upon  the  thoroughness  of 
their  training  in  repairs.  They  al- 
ready have  the  ability  to  meet 
customers  and  to  soothe  ruffled 
feelings  and  to  sell  the  work  they 
think  a  car  needs.  If  they  meet  all 
three  tests,  their  skill  as  adminis- 
trators must  still  be  tested. 

Many  highly  successful  service 
bosses  have  come  out  of  the  parts 
department.  Unless  he  started  as  a 
mechanic,  a  parts  man  is  likely  to 
emphasize  sales   if  given   responsi- 


Want  more 

PROFITABLE  BUSINESS? 

the 

PROGRAM 

will  help  you! 

Here's  why— "One-shots"  are  no  good.  There's 
nothing  like  satisfied  car  owner  customers 
for  steady  profit. 

You  can  insure  the  P&D  ignition  parts  you 
install  for  a  full  year  for  each  customer. 
You  get  plenty  of  P&D  merchandising 
and  advertising  helps.  You  are  aided 
with  instruction  clinics,  manuals  and 
year  round  service  from  your  wholesaler 
and  P&D  field  engineers. 

P&D  and  your  wholesaler  developed  this 
P&D-ize  ignition  tune-up  program  together, 
solely  to  help  you  get  more  business  and 
keep  it— at  a  profit!  The  slogan  is 
"P&D-ize  At  Least  Once  A  Year." 


See  your  wholesaler  or  write  us! 


Pad  manufacturing  CO.,  INC. 

SMftriMO  •  IfONriMO  .  fOMiriOM 

19-02  STEINWAY  ST.,  LONO  ISLAND  CITY  S^N.Y. 

Cipirt  S*s:lir|WamffMiraitiml.  3S  Si.  Wilasllff..  CMcaciJ.  K 


bility  for  the  back  end  of  a  dealer- 
ship. This  is  not  bad  in  itself,  but 
the  operation  must  be  kept  in  bal- 
ance. 

A  few  dealers  have  actually  tak- 
en men  off  their  car  sales  staff  to 
make  service  managers  of  them. 
The  suitability  of  such  a  candidate 
would  depend  to  a  great  extern 
on  his  mechanical  knowledge  of 
the  cars  he  sells.  If  he  shows  ability 
to  close  a  deal,  once  he  has  a  pros- 
pect in  hand,  but  is  notably  weak 
on  prospecting,  then  a  service  man- 
ager's job  may  be  a  natural  for 
him,  so  far  as  selling  service  is  con- 
cerned. He  must  have  the  other 
prerequisites,  of  course. 

Try  Trial  Period 

In  picking  a  candidate  for  the 
service  manager's  post,  a  dealer 
does  not  have  to  stake  everything 
on  one  throw  of  the  dice.  Often  he 
does  not  even  have  to  tell  the  man 
he  has  picked  that  he  is  being  fin- 
gered for  higher  things:  he  can 
simply  ask  him  to  stand  in  for  the 
service  manager  whenever  the  lai 
ter  takes  a  day  off.  If  he  fills  die 
bill,  he  can  be  made  official  substi- 
tute or  even  assistant  service  man- 
ager, provided  the  dealership  is  big 
enough. 

The  new  man  can  be  trained  by 
the  reigning  service  manager  or  by 
the  dealer  himself.  Once  the  up- 
coming man  is  officially  designated 
as  a  service  executive,  it  is  possible 
to  send  him  to  factory-sponsored 
seminars  or  put  him  through  the 
home-training  courses  some  facto- 
ries offer. 

Creating  his  own  reser\e  service 
manager  is  not  the  easiest  task  a 
denier  will  face  but  it  is  hard  to 
think  of  a  more  important  one,  in 
terms  of  future  profit  for  the  deal- 
ership. 

THK  END.  NOW  Tl  RN  BAC:K  TO  PAGF  40 


ISff 


What  Caused  This? 

Answer  to  problem  on  page  66 

An  ()\  cr-advanccd  spark  and  con 
tinual  third-gear  lugging  of  the  en- 
gine going  up  hills  proved  too 
iiuich  for  this  piston,  causing  a  por- 
tion of  the  piston  head  to  disinte- 
grate. The  owner  had  maintained 
the  spark  setting  in  an  over-ad- 
\anced  position  believing  that  an 
audible  spark  knock  meant  in- 
creased fuel  economy. 

MOTOR.  July  1961 


Safe  Plug  Service 
On  Aluminum  Heads 

continued  from  page  41 

in  the  port  will  be  subject  to  carbon 
deposits  and  corrosion,  making  it 
difiicult  or  impossible  to  install  a 
plug  of  the  proper  reach  later. 

Spark  plugs  of  the  specified  heat 
range  are  satisfactory  for  the  stand- 
ard engine  under  average  operating 
conditions.  Oldsmobile  and  Buick, 
however,  have  recently  introduced 
high-performance  versions  of  their 
compact  engines.  Both  use  higher 
compression  ratios  and  four-barrel 
carburetors.  A  plug  one  step  colder 
than  standard  is  recommended  for 
these  engines,  which  are  regular 
equipment  in  the  Buick  Skylark 
and  Oldsmobile  Cutlass  and  op- 
tional in  other  Special  and  F-85 
models. 

Colder  Plugs  Needed 

Corvairs  which  are  driven  at  sus- 
tained high  speeds,  as  in  turnpike 
operation,  should  be  equipped  with 
plugs  two  steps  colder  than  those 
recommended  for  normal  use. 

Oldsmobile  and  Buick  specify 
that  threads  be  lubricated  with 
anti-seize  compound  or  engine  oil 
before  installation.  All  Buick  rec- 
ommendations also  apply  to  the 
Tempest  V-8,  which  uses  the  same 
engine.  Use  extreme  care  to  prevent 
cross-threading.  Tighten  plugs  in 
the   F-85    to    15   Ib.-ft.   Buick   and 


ANOTOR  SALES 


"You  had  me  worried.  I 
thought  you  were  going 
to  forget  your  dignity 
and  ASK  them  to  buy!" 

MOTOR,  July  1961 


Pontiac  specify  15  to  20  Ib.-ft. 
Corvair  spark-plug  threads  should 
not  be  lubricated.  Torque  plugs 
20  to  25  Ib.-ft.  After  installation,  be 
sure  to  replace  all  spark-plug  access 
covers  securely.  If  two  or  more  are 
loose,  enough  air  will  escape  from 
the  engine's  cooling  system  to  cause 
overheating. 

Clean  Port  Threads 

If  threads  in  the  ports  of  any  of 
these  engines  are  corroded  or 
slightly  burred,  they  can  be  cleaned 
up  with  a  14  mm  by  1.25  SAE  spark 
plug  tap.  Coat  the  tap  with  grease 
to  pick  up  metal  chips.  Follow  the 
original  threads  and  be  especially 
careful  to  avoid  cross-threading. 
After  the  port  has  been  tapped, 
turn  the  engine  over  with  the 
starter  to  blow  out  any  particles  be- 
fore installing  the  plugs. 

If  threads  are  badly  damaged,  the 
port  should  be  drilled  out  for  the 
installation  of  a  thread  insert.  Heli- 
Coil  packs  contain  inserts,  the  tap 
and  inserting  tool  needed  to  repair 
threads  in  all  the  new  GM  alumi- 
num engines  and  any  other  power- 
plant  using  14  mm  plugs  with  ly^  in. 
reach.  Be  sure  to  use  only  inserts 
of  specified  length. 

The  cylinder  head  should  first  be 
removed  to  keep  metal  chips  from 
getting  into  the  cylinder.  Drill  out 
the  old  threads  with  a  ^(j  in.  drill. 
Tap  new  threads  with  the  tap  fur- 
nished in  the  kit.  Pull  the  mandrel 
back  into  the  barrel  of  the  inserting 
tool,  then  place  the  thread  insert 
in  the  opening,  with  the  tang 
toward  the  cylinder  head.  Engage 
the  tang  in  the  slot  of  the  mandrel. 
Turn  the  handle  of  the  inserting 
tool  to  wind  the  insert  into  the 
threaded  end.  The  tip  of  the  man- 
drel should  project  about  %2  ^"• 
from  the  threaded  end  of  the  tool. 

Must  Be  Square 

Hold  the  tool  firmly  over  the 
tapped  hole,  making  sure  that  it  is 
absolutely  square.  Turn  the  handle 
clockwise,  slowly  and  steadily,  but 
do  not  exert  any  forward  pressure. 
When  the  insert  is  a  quarter  to  one- 
half  turn  below  the  top  surface  of 
the  hole,  withdraw  the  mandrel  far 
enough  to  disengage  its  slot  from 
the  tang  of  the  insert.  Rotate  the 
handle  a  quarter  turn,  then  strike 
the  top  of  the  mandrel  sharply  with 
a  hammer  to  break  off  the  tang. 

THE  END.  NOW  TURN  BACK  TO  PACE  41 


FOR  HIDDEN 
BODY  SQUEAKS 

III  weothersfripplng  •  »  » 
window  chonnals  .  *  *  trunk 
Mfili  *  •  t  rubber  bumpert 
»  •  •  hood  locings 


It  takes  ft  lubricant  of  super 
stren^h  . . .  and  extreme  tern* 
perature  range  to  effectively 
0top  squeaks  in  these  trouble 
spots. 

SILGLYDE  IB  the  answer*, 
it  has  far  greater  film  strength] 
than  ordinary  lubricanta.  Pro- 
vides longer  lasting  lubrica 
tion  on  ru  bber  -  to  -  ru  bber  «  nd 
metal -to- metal  surfaces.  SIL 
CLYDE  is  waterproof  .  , 
won*t  wash  out,  freeze,  gum 
or  melt.    Prevents  weather- 
stripping  from  freezing,  stick* 
ing  and  pulling  apart  in  cold 
weather.  Performs   from  20* 
below  to  400*  above  »ero. 

Put  SIL. CLYDE  to  work  for 
you.  Excellent  to  silence  body 
squeaks  in  hard  tops,  converti- 
bles and  station  wagons.  (Also 
ideal  for  brake  lubrication.) 


SIL-GLYDE 

LUMICATING  COMPOUND 
with    SILICONE 


IH'Ot.  bubble-pack  ttaboi; 
4*0£.  tubes;  8-oz.  cana;  d  aod 
16- oi.  aeroBols. 


*fTAHoiiio  or  mi 

INDUSiaY'  fr«fli 
AMttlCAN  GRfASI 
SI  ICK  COM  FA  NY 


so-Mi 


xv\ 


& 


Ch*ck  tK«  Yallow  fog*!  «n<l*f  '*To«k-Elftctrlc"  f«p 
flw  loccifl«n  of  lh«  n«aT«f  I  Slack  &  Dtcktr  f  acferv 
i#rvic*  biranch  or  airlli«rli*ci  itrvkfl  tlslion. 

Free  tool  in5p€CtiDn  when  requested  •  Genuine 
BAD  parts  used  ♦  Factory-trained  technicians 
»  Standard  B&D  Guarantee  at  completion  of 
recomtncndcd  repairs  •  Fasi  service,  reasonable 
cost,  always. 

Or  wTJle  far  adc$ra$  of  ncaneiL  of  more  ttuui  50 
brarrch^A  and  servke  stmtiODs  vai  The  Black  & 
DtcKtH  Mro.Co.,  De(rt,^C07  S.TowwD+.Md, 

QUALITY   TOOL  SiftVlCE 


FIRST  PLACE 
in  QUALITY 
COMPLETENESS 
GUARANTEE 


i 


U.S.  Vehicle  Sales 

January-April,  1961-60 

As  counted  by  R.  L.  Polk  and  Co.^* 


Passenger 

Cars. 

Total 

Rotail 

Por  Cont  of 

SaUs  for 

Srand  Totol  of 

Position 

First  4  Months 

Retail  Soles 

1961 

I960     1961 

1960 

1961 

I960 

GENERAL  MOTORS 

813.688 

942.842 

49.7 

47i 

Ch^vroUf 

1 

1 

471.723 

554.608 

28.8 

27.9 

Pontiac 

3 

5 

112.976 

132.748 

6.9 

6.7 

OldsmobiU 

5 

6 

96.761 

116.234 

5.9 

5J 

Buick 

7 

8 

84.361 

87.605 

5.2 

AS 

Cadillac 

10 

10 

47.867 

51.647 

2.9 

2J> 

FORD 

492.942 

559.587 

30.0 

28.1 

Ford 

2 

2 

393.587 

476,289 

24.0 

24J) 

Com»t 

9 

13 

51.331 

20.340 

3.1 

IJ) 

Mercury 

11 

9 

36.846 

54.404 

2.3 

2.7 

Lincoln 

14 

14 

10.287 

8.554 

0.6 

0.4 

CHRYSLER 

198.376 

297.427 

12.1 

15.0 

Plymouth 

6 

3 

94.904 

149.272 

5.8 

7i 

Dodgo 

8 

7 

71.647 

115.779 

4.4 

5J 

Chryslor 

12 

12 

28.033 

26.589 

1.7 

1.4 

Imporial 

15 

15 

3.792 

5.787 

0.2 

OJ 

AMERICAN  MOTORS 

106.801 

134.252 

6.5 

6i 

Rambler 

4 

4 

106.801 

134.252 

6.5 

6.8 

STUDEBAKER 

13 

II 

23.682 

38.360 

1.5 

1.9 

Miscellanoous 

3.114 

14.001 

02 

a7 

TOTAL 

1,637,703 

1,986.469 

Trucks 

Total  Retail  Per  Cent  of 

Sales  for  Grand  Totol  of 

First  4  Months  Retail  Soles 

1961             I960  1961      I960 

CHEVROLET    89.545         106.439  33.5      34.1 

FORD     87.462          94.003  32.7      30.1 

INT.  HARVESTER    29.683          36.840  I  I.I       Hi 

GMC    21.047          25.081  7.9       8i) 

DODGE     1 1.932           14468  4.5       4.6 

WILLYS     8.600            9.512  3.2        3.1 

Truck    5.796            6.417  2.2        2.1 

Jeep     2.804            3.095  1.0        li) 

WHITE    3.754            4.966  1.4        1-6 

MACK     2.803            3.875  1.0        12 

STUDEBAKER  1.703             1.048  0.6       0.3 

DIAMOND  T  577               927  0.2       OJ 

BROCKWAY    278               390  0.1        0.1 

Miscellaneous   (Domestic 

and   Foreign)    10.306           14.909  3.8        4.8 

TOTAL 267,690        312.458 

*  Connecticut  figures  for  April,   1961,  not  included 


4  a 


Traffic  Safety  Campaign  Backed 

In  a  letter  to  William  Randolph  Hearst,  Jr.,  chair- 
man of  the  President's  Committee  for  Traffic  Safetyi 
President  Kennedy  expressed  his  support  of  the  an- 
nual "Slow  Down  and  Live"  traffic  safety  campaign. 

The  President  expressed  hope  that  all  citizens  will 
support  the  campaign. 

MOTOR,  July  1961 


nported  Vehicle  Sales 

10  Leading  Makes 
January-April  1961-60 

As  counted  by  R.  L.  Polk  and  Co.* 


1961 

in   56.984 

11.953 

4.172 

3.803 

3.707 
3.413 
3.173 
3.038 
2.706 
2.576 
23.252 


Benz 
ord    .  . 


►aUy 

(63  makts) 


I960 

Volkswagen   

Renault    

Engish   Ford    

Ope  

Rot    

Simco     

Triumph   

Austin   Heoley   

Vouxhuoil    

Hillmon   

All  others  (64  mokes) . 


51.969 
27.218 
10.905 
10.350 
8.715 
5.920 
5.352 
5.193 
2.022 
4.672 
45.334 


118.777         TOTAL    180.650 

^icut  figures  for  April.   1961.  not  included 


House  Subcommittee  Hears 
Finance-Bill  Testimony 

ral  Motors*  board  chairman,  Frederic  G.  Bon- 
ifying before  the  House  Antitrust  Subcommit- 
month,  said  that  legislation  to  prohibit  motor 
manufacturers  from  financing  and  insuring 
their  products  would  be  "contrary  to  the  in- 
>f  dealers,  retail  purchasers  and  the  economy 

ly-" 

MAC  official  testified  "the  competitors  of 
finance  over  80  per  cent  of  all  automobile  in- 
t  credit  purchases  and  over  55  per  cent  of 
rchases  from  GM  dealers."  He  also  stated  GM 
are  free  to  do  their  financing  business  with 
1  they  chose  and  that  GMAC  is  not  subsidized 
eral  Motors  in  any  way. 
fying  in  favor  of  the  proposed  legislation 
S.  Assistant  Attorney  General  Lee  Loevinger 
111  Rand  Dixon,  FTC  chairman.  They  stated 
vestment  of  GMAC  from  General  Motors 
benefit  the  public  by  creating  a  competitive 
in  the  automobile  industry, 
bers  of  independent  sales  finance  companies 
tified  in  favor  of  the  proposed  bill. 


lenry  Ford  New  AMA  President 

le  annual  membership  meeting  of  the  Auto- 
Manufacturers  Assn.  in  Detroit  last  month, 
Ford  II,  chairman  of  the  board,  Ford  Motor 
s  elected  president.  He  succeeds  L.  L.  Col- 
[irysler  Corp.,  who  has  held  this  office  since 

r  AMA  officers  elected  were:  John  F.  Gordon, 
It,  General  Motors  Corp.,  vice  president;  J.  N. 
1,  president.  White  Motor  Co.,  vice  president; 
Schumacher,  executive  vice  president,  Inter- 
1  Harvester  Co.,  secretary;  George  Romney, 
It  and  chairman  of  the  board,  American  Mo- 
rp.,  treasurer. 

►  R,  July  1961 


the  uncommon 
motor  oil! 


Motorists  who  care  for  their  cars  .  . .  and  serv- 
icemen who  care  for  their  customers  .  .  .  agree 
that  Wolf's  Head  Oil  is  truly  the  finest  of  the 
fine.  There's  a  reason— Wolf's  Head  is  100% 
Pure  Pennsylvania,  Tri-Ex  refined  three  im- 
portant extra  steps  and  scientifically  fortified  for 
the  finest  engine  protection.  The  result  is  un- 
common lubrication  .  .  .  uncommonly  low  op- 
erating and  upkeep  costs  .  .  .  truly  uncommon 
quality.  That's  why  many  motorists  who  care 
for  their  cars  insist  on  Wolf's  Head.  Keep  your 
customers  coming  back  with  Wolf's  Head  . . . 
the  motor  oil  that  commands  uncommon  cus- 
tomer loyalty  the  country  over. 

WOLF'S  HEAD  OIL  REFINING  CO. 
OIL  CITY,  PA. 


\w 


New  Austin  Healey  Sprite  Bows 


Completely  new  in  appearance, 
the  latest  version  of  Austin  Healey 
Sprite  also  has  a  more  powerful 
engine  knd  outside  lid  for  easier 
access  to  trunk.  Car  is  priced  under 
$2,000  at  East  Coast  ports  of  en- 
try. 


Restyled   sports 
car  from  England 


Good  Money 

REPAIRING 
RADIATORS! 


A  real  opportunity  awaits 

someone  in  your  area  to  cash 
in  on  the  growing  volume  of 
radiator  servicing;  Why  not 
YOU?  Consider  these  facts: 


": 


lu 


i 


Tl 


•  The  high  pressure  in  today's  auto  cooling-system 
demands  more  frequent  radiator  servicing. 

•  83%  of  all  radiators  over  a  year  old  are  partly 
plugged  —  need  cleaning.  Many  need  repairing. 

•  The  number  of  autos,  trucks  and  tractors  in  your 
area  increases  every  year. 

PROFITS*    $6,000-$8,0(K)-$10,000  additional  a  year  reported 
rRvriia.   ]jy  many  Inland  shops  and  departments. 

EOUIPMEIIT*  hiland,  world's  largest  radiator  equipment 
EVUirmEni.  nifgr.,  offers  a  complete,  modem  line.  Every- 
thing to  test,  clean,  repair  and  recore  radiators. 

TRAINING*  ^^^  ^^  ^^^^  ^'^  admitted  without  cost  to  our 
iiiAininu.  factory  school  for  complete  training  in  radi- 
ator work.  Continuing  merchandising  and  selling  aids. 

DAVMCMT  DIAM.  Equipment  available  on  Inland's 
rATHimi  riAW.  "Pays-For-Itself  payment  plan  . . . 
enables  you  to  pay  from  profits.  Mail  coupon  today. 

I N  LAN  D  "'"SSaKKy" 

Dept.    M-7.    1108  Jackson  St.,  Omaha  2,  Nebr. 

■-A^a/7  Coupon  Now! 


INLAND  MF6.C0^  Dipt  M-T,  1108  Jaekton  8t,  Omaht  2,  Nebr. 

PlMS«  tmnd  frM  32-pc.  book  doscribing  oqulpmont  school, 
pricoSt  payniont  pMn*  otc- 


FIRM- 


I 
I 
I 


(PLEASE  PRINT) 


ADDRESS 

CITY 

BY 

If  tfMlv,  Mto  tf  car  ttld 

Art  fM  mom  optwtlin  ■  radiator  Oapt? 


-ZONE STATE- 


-TITI£_ 


D  Y«      D  Na 


Variable-Speed 
Fan  Service 


142 


continued  from  page  59 

rotate  independently  of  the  water 
pump  pulley. 

If  it  does  rotate  independently, 
remove  the  radiator,  fan  clutch  and 
water  pump  pulley.  Then  remove 
the  chitch  plunger  rod  from  the 
water  pump.  The  yellow,  red  or 
white  color  code  on  the  hub  of  the 
pump  pulley  and  on  the  clutch 
plunger  should  match.  The  color 
code  indicates  the  length  of  the 
plunger  and,  where  required  lo 
effect  proper  fan  clutch  operation, 
the  next  longer  plunger  can  be  in- 
stalled. The  yellow  plunger  is  short- 
est and  the  white  longest. 

If  there  is  oil  leakage  from  the 
fan  clutch,  replace  the  unit.  When 
making  a  unit  replacement  do  not 
change  the  plunger  unless  it  docs 
not  match  the  color  code  on  the 
hub. 

On  1958-60  Mercury,  use  test  priv 
cedure  given  for  1957-60  Chrysler* 
Engine  speed  at  which  crankshalt 
pulley  and  fan  should  appear  to 
be  stopped  is  1,200  rpm  on  1958, 
and  2,400  rpm  on  1959  and  M^ 
models. 

For  1961  Mercury,  procedme  is 
same  as  for  Ford. 

GENERAL     MOTORS     CORP.-Ai\ 

approximate  check  with  a  timing 
light  can  be  made  with  the  follow- 
ing test  specifications.  Where  en- 
gine speed  is  within  the  range  of 
fan  speed,  as  for  1958-59  Buick,  the 
fan  and  crankshaft  pulley  should 
appear  to  be  stopped  somewhere 
within  this  range.  In  other  cases  the 
relative  difference  in  the  two  speeds 
can  be  noted.  On  later  GM  cars^ 
with  thermostatic  fan-speed  controU 

MOTOR,  July  196J 


t  a  high  temperature  the  lan  will 
urn  faster,  in  relation  to  the  crank- 
haft  pulley,  than  it  does  at  a  low 
emperature. 

On  1958-59  Buick,  fan  speed 
hould  be  1,350-1,600  rpra  at  1,540 
-pni  engine  speed. 

For  1960-61  Buick,  fan  speed  at 
ow  temperatures  should  not  exceed 
1,550  rpm  at  1,540  rpm  engine 
s{>eed.  At  high  temperatures,  fan 
speed   is   1,600-1,800  rpm  at   1,540 

I  rpm  engine  speed. 
When  the  tab  on  the  thermostat 
coil  spring  is  in  the  center  slot  of 
the  bracket,  the  fan  clutch  is  just  at 
the  point  of  shift  between  low  and 
high  fan  speeds  with  the  temper- 
ature of  the  outside  air  at  80  deg. 
To  raise  cut-in  temperature,  rotate 
coil  tab  clockwise  to  end  slot.  This 
increases  cut-in  temperature  point 
15  deg.  F.  on  1960  models  and  20 
deg.  F.  on  1961  models.  To  lower 
the  temperature  setting,  rotate  the 
coil  end  tab  counterclockwise  to 
end  slot.      , 

Cadillac  Fan  Speed 

On  1960-61  Cadillac,  fan  speed 
should  not  exceed  1,600  rpm  at  an 
engine  speed  of  1,800  rpm  when 
the  underhood  temperature  is  lower 
than  115  to  125  deg.  Above  130  to 
140  i\eg.  fan  speed  should  be  1,800 
1,950  rpm  at  an  engine  speed  of 
1,800  rpm. 
For    1958   Chevrolet,   fan   speed 

:  should  be  1,850-1,950  rpm  at  an  en- 

'  gine  speed  of  1,820  rpm. 

On  1959-61  Chevrolets,  fan  speed 

.  should  not  exceed  1,600  rpm  at  an 
engine  speed  of  1,820  rpm  with 
underhood  temperature  below  140 
deg.  Above  140  deg.,  fan  speed  is 
1,800-1,950  rpm  at  1,820  rpm  engine 
speed- 

Has  Plastic  Retainer 

Early  type  models  used  a  plastic 
retainer  for  thermostatic  coil.  Mov- 
ing tang  on  coil  one  notch  counter- 
clockwise, as  viewed  from  front  of 
car,  lowers  fan  speed  shift  point  by 
approximately  15  deg. 

Late  type  uses  U-shaped  metal 
retainer  with  three  notches.  Moving 
coil  tang  one  notch  counterclock- 
wise lowers  cut-in  temperature  by 
approximately  20  deg. 

On  1961  Oldsmobile,  fan  speed 
is  1,500  rpm  maximum  at  1,760  rpm 
engine  speed  with  underhood  tem- 
perature lower  than  approximately 
130-140   deg.    At   higher    tempera- 


atures,  fan  speed  is  1,600-1,800  rpm 
at  1,760  rpm  engine  speed. 

For  1961  Pontiac,  fan  speed  at 
low  temperatures  is  1,500  rpm  maxi- 
mum at  2,130  rpm  engine  speed.  At 
high  temper^inres  fan  speed  is 
1,500-1,750  rpm  at  2,130  rpm  engine 
speed. 

THE  END.  NOW  TURN  BACK  TO  PACE  60 


FTC  Cites  Publisher 

Institute  of  Hydraulic  Jack  Re- 
pair, Bloomfield,  N.J.,  according  to 


Federal  Trade  Commission,  has 
been  charged  with  using  false  earn- 
ing claims  and  other  deception  to 
promote  the  sale  of  its  "Hydraulic 
Jack  Repair  Manual." 

Complaint  alleges  that  persons 
following  the  methods  contained  in 
the  manual  will  not  be  able  to  re- 
pair all  kinds  of  jacks  or  engage  in 
a  successful  hydraulic-jack  repair 
business.  Complaint  also  contends 
that  the  use  of  the  word  "Institute" 
falsely  implies  that  the  firm  is  con- 
ducting a  genuine  institution  of 
higher  learning. 


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MOTOR,  July  1961 


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SIRVICING  BATTERIIS 


Tune-Ups  Open 
Sales  Door 


continued  from  page  47 

less  than  a  complete  set  of  plugs. 

"But  without  our  testing  equip- 
ment, we  just  wouldn't  be  able  to 
attract  tune-up  customers.  Motor- 
ists apparently  don't  have  any 
more  confidence  in  a  shop  that  is 
not  modern  and  fully  equipped 
than  they'd  have  in  a  one-fingered 
fiddle  player." 

Krejci,  who  previously  operated 
garages  and  service  stations  in 
Cleveland  before  he  moved  to 
Phoenix,  has  managed  to  win  over 
as  regulars  a  good  number  of 
women  drivers.  The  station's  pof>- 
ularity  with  the  fair  sex  is  attrib- 
uted largely  to  Krejci's  patience  in 
explaining  and  showing  why  some 
part  must  be  changed  or  replaced 

"Women,"  he  says,  "want  to  un- 
derstand why  they  need  new  plugs, 
new  points,  new  condenser,  and,  if 
the  case  be,  a  new  coil.  Showing 
them  on  an  oscilloscope  makes  it 
interesting,  simple  and  convincing. 

"I  have  many  regular  female  cus- 
tomers who  drive  clear  across  town 
to  patronize  my  station  because  I'm 
patient  with  them.  You  can't  build 
such  a  regular  following  without 
mechanical  service." 

Krejci  is  convinced  that,  were  it 
not  for  his  mechanical  service,  his 
over-all  volume  would  slide  dras- 
tically. "I  have,"  he  says,  "three 
full-time  mechanics,  besides  mvself. 


eATTERlES 


"If  YOU  can't  do  any- 
thing with  our  catcher  and 
pitcher,  we'll  trade  them 
to  the  Triple  I   league" 


and  two  island  attendants.  And  we 
are  open  from  7  a.m.  to  10  p.m.  My 
TBA  sales  are  averaging  $5,000  a 
month  and  customer  labor  is 
$3,200." 

Tune-ups,  in  Krejci's  opinion, 
have  just  about  done  away  with 
over-the-counter  sales  of  spark 
plugs.  In  most  instances,  he  points 
out,  motorists  think  twice  about 
installing  their  own  plugs  because 
today's  V-8  engines  are  not  cut  out 
for  do-it-yourselfers. 

But,  Krejci  adds,  "Customers  arc 
not  too  eager,  either,  to  pay  to  have 
them  installed.  And  why  should 
they?  Not  when  they  can  get  a  mi- 
nor tune-up— which  includes  check- 
ing the  plugs,  ignition,  compres- 
sion and  so  forth— plus  installation 
of  new  plugs,  all  for  $6.95  or 
$8.95." 

THE  END.  NOW  TURN  BACK  TO  PACE  48 


J44 


lOO-YearOld  Dealer 
Still  Sells  Cars 

Frank  Held,  who  operates  a 
Chevrolet  dealership  in  Kenyon, 
Minn.,  celebrated  his  100th  birth 
day  last  month.  Probably  the  old 
est  person  actively  selling  automo- 
biles in  the  country.  Held  is  aided 
in  running  the  dealership  by  his 
son,  Harland,  now  near  70,  and  a 
grandson,  Howard. 

Held  signed  with  Chevrolet  in 
the  winter  of  1912-13  and  since  that 
time  has  sold  more  than  2,500 
Chevrolet  cars  and  trucks.  Before 
then  he  had  handled  two  other 
lines. 

When  asked  the  secret  of  old 
age.  Held  replied,  "I  never  go  to 
bed  with  worries.  A  clear  con 
science  guarantees  a  good  night's 
sleep.  That  enables  a  person  to  live 
a  long  life." 

Chrysler  Booklet  Aids 
Driver  Training 

Chrysler  Corp.  dealers  are  dis- 
tributing a  lO-page  illustrated  book- 
let designed  as  a  visual  aid  for 
driver  training  in  high  schools.  En' 
titled  "Do  You  Have  What  U 
Takes  to  Drive  Like  a  Pro?"  the 
booklet  stresses  the  use  and  im- 
portance of  safety  devices,  the  dan- 
gers of  "show  off"  driving  and  the 
need  lor  co-operating  instead  oi 
competing  on  the  open  road. 

MOTOR,  July  l96l 


Trucks  Pay  Shop  Extra 

continued  from  page  56 

lowing  figures:  Truck  servicing 
amounts  to  25  per  cent  of  the 
shop's  volume,  yet  accounts  for  40 
per  cent  of  the  dollar  gross.  Any 
wonder  that  the  partners  are  so  en- 
thusiastic about  this  aspect  of  their 
business? 

Of  course,  to  handle  truck  re- 
pairs the  shop  had  to  invest  in 
equipment  required  for  this  work. 
This  includes  heavy-duty  hydraulic 
jacks,  heavy-duty  floor  crane,  a 
wheel  dolly  for  removing  wheels, 
and  so  on. 

"The  same  mechanics  who  work 
on  passenger  cars  can  also  handle 
truck  repair  work,  if  they  are  so  in- 
clined," says  Kerber.  "Many  me- 
chanics like  to  specialize  on  either 
one  or  the  other,  with  some  having 
no  preference  at  all.  We  have 
found  that  the  mechanic  who  likes 
to  work  on  trucks  can  adapt  him- 
self to  do  so  in  short  order  and 
quickly  become  a  specialist  at  his 
job.  Because  our  mechanics  prefer 
truck  work  to  passenger  car  work, 
we  have  no  problems  in  handling 
either." 


Truck  service  is  promoted  by 
Smith  and  Kerber  through  con- 
tracts which  have  been  found  to  be 
just  as  favorable  to  the  trucker  as 
to  the  repairshop.  The  contract 
stipulates  24-hour,  seven-day-a-week 
service.  Road  service  and  tow- 
ing are  included— at  all  hours  re- 
gardless of  distance.  For  this,  the 
trucker  is  charged  $4  an  hour  for 
labor  plus  parts,  $3.50  for  a  road 
service  call  and  $7.50  for  towing. 

Full  Work  Load 

"At  the  moment/*  Kerber  ex- 
plains, "we  have  nine  contracts  and 
are  not  seeking  any  others  because 
we  have  as  much  work  as  we  can 
handle.  We  are  servicing  all  the 
trucks  of  a  local  oil-delivery  com- 
pany, have  a  contract  with  the  lo- 
cal post  office,  do  school  bus  ser- 
vicing, handle  a  fleet  of  trucks  for  a 
local  landscaper  and  service  all  the 
vehicles  for  a  concrete  mix  plant- 
in  addition  to  operators  who  have 
one  or  two  trucks  each." 

The  station  employs  10  men, 
with  three  handling  truck  and  car 
repairs  and  state  inspections. 
About  100  truck  inspections  are 
made  at  every  semi-annual  inspec- 
tion   period.   Three   men   are   as- 


signed to  the  body  and  paint  de- 
partment, with  two  devoting  full 
time  to  the  service  station  opera- 
tion itself. 

In  1957,  a  body  shop  was  built 
alongside  the  repairshop.  The 
spray  booth  was  made  large 
enough  to  hold  the  largest  truck. 

"Because  we  are  bursting  at  the 
seams  with  work,"  Kerber  says,  "we 
try  to  do  truck  repairs  in  the  cus- 
tomer's garage  whenever  possible. 
When  the  school  buses  need  new 
brake  linings,  for  example,  we  dis- 
patch a  mechanic  to  the  school's 
garage  and  the  work  is  done  there. 
This,  naturally,  gives  us  more  room 
to  work  in  our  shop." 

All  trucks  serviced  by  Smith  and 
Kerber  are  natural  customers  for 
TBA  as  well  as  gas  and  oil.  Some 
pay  cash  on  delivery,  others  are 
billed  monthly.  But  no  trouble  is 
ever  encountered  in  collecting  for 
service  or  sales. 

"Once  a  shop  becomes  known 
for  good  truck  service,"  Kerber 
says,  "it  will  find  more  and  more 
truck  business  coming  its  way.  For 
this  reason,  we  don't  intend  to  so- 
licit more  truck  work  until  we  can 
expand  our  shop  facilities." 

THE  END.  NOW  TURN  BACK  TO  PAGE  57 


Engineers  Nearer 
Fade-Free  Brakes 


continued  from  page  45 

vane  cooling  fan  is  incorporated  in 
each  wheel  assembly  of  Corvettes 
equipped  with  optional  heavy-duty 
brakes.  Made  of  sheet  steel,  the 
vanes  are  mounted  between  the 
drum  and  wheel  hub.  Wheel  rota- 
tion causes  them  to  force  air  across 
the  braking  surfaces  of  linings  and 
drums  into  the  ventilated  backing 
plate. 

Improve  Air  Flow 

Other  methods,  too,  can  be  em- 
ployed to  improve  the  flow  of  air 
to  the  brakes.  Air  ducts,  as  used  in 
some  Corvettes,  can  pick  up  fresh, 
cool  air  at  the  grille  and  direct  it 
to  the  brake  drums.  In  the  rear, 
ventilating  slots  in  the  leading  edge 
of  the  rear  fender  could  help  cool 
the  rear  brakes,  just  as  they  now 
supply  air  to  the  engines  of  such 
cars  as  the  Renault  Dauphine. 

A  return  to  the  spoked  wheel 
would  aid    brake  cooling.    Blade- 

MOTOR,  JuV  2961 


shaped  spokes,  tilted  toward  the 
direction  of  wheel  rotation,  would 
scoop  air  into  the  wheel  assembly 
as  it  revolved. 

Heat  dissipation  can  also  be  im- 
proved by  increasing  the  area  of 
the  drum  exposed  to  the  air.  Stude- 
baker,  Cadillac,  Buick  and  Cor- 
vette are  among  the  cars  using 
finned  drums  for  this  purpose. 

Aluminum    brake    drums,    with 


their  ability  to  get  rid  of  heat  rap- 
idly, offer  another  possible  remedy 
for  the  fade  problem.  Their  prin- 
cipal disadvantage  is  the  softness 
of  the  metal,  necessitating  the  use 
of  an  iron  liner,  which  naturally 
adds  to  the  drum's  cost.  Buick,  Pon- 
tiac  and  IJncoln  Continental  now 
offer  aluminum  front  drums  as 
standard  or  optional  equipment. 
In  addition  to  its  improved  heat 
dissipation,  an  aluminum  drum 
has  the  further  advantage  of  re- 
ducing unsprung  weight. 

Heat-Resistant  Linings 

While  sweeping  heat  out  of  the 
brakes  into  the  surrounding  air 
gives  considerable  relief  from  fade, 
the  use  of  heat-resistant  linings  is 
an  additional  safeguard.  Two  basic 
types,  organic  and  metallic,  are 
now  available  for  service  in  police 
cars,  taxicabs  and  high-perform- 
ance vehicles. 

Organic  brake  linings  have  been 
standard  equipment  on  all  Ameri- 
can passenger  cars  for  many  years. 
The  primary  ingredient  v%  -^Vi^^xss?*. 


Engineers  Nearer 
Fade-Free  Brakes 


continued  from  page  153 

Other  materials,  such  as  particles 
of  rubber,  brass,  lead,  aluminum 
or  zinc,  are  added  to  control  noise, 
reduce  wear  and  give  the  friction 
characteristics  suitable  for  a  par- 
ticular application.  Oil  extracted 
from  cashew  nut  shells  is  widely 
used  to  stablize  friction  over  a  wide 
range  of  temperatures.  The  com- 
pound is  held  together  by  a  binder 


of  rubber,  synthetic  resins,  or  a 
mixture  of  the  two. 

Brake  lining  material  can  be 
mixed  to  give  almost  any  desired 
characteristic,  but  usually  at  the 
expense  of  other  qualities.  Car 
makers  try  to  provide  the  best  pos- 
sible combination  of  light  pedal 
pressure,  long  life,  silent  operation, 
fade  resistance  and  stability  in  wet 
weather. 

All  organic  linings  fade  when 
they  reach  a  critical  temperature. 
If  they  didn't  they  would  destroy 
themselves.      Heavy-duty      linings 


"Makes  no 

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used  in  police  cars,  stock  car  racen 
and  other  special  applications  can 
stand  up  to  temperatures  which 
would  make  regular  linings  useless. 
Why,  then,  don't  car  maken  fur- 
nish these  linings  as  standard 
equipment? 

To  find  the  answer,  it  is  neces- 
sary to  examine  the  composition 
of  the  two  types.  Regular  lining 
uses  a  high  percentage  of  rubber  as 
the  binder.  Friction  between  the 
lining  and  drum  is  high,  resulting 
in  eflFective  braking  with  minimum 
pedal  pressure.  At  high  tempera- 
ture, however,  friction  decreases 
rapidly  and  fade  occurs.  Heav7- 
duty  lining  uses  a  binder  composed 
predominantly  or  entirely  of  resin. 
Its  initial  friction  is  somewhat  low- 
er, so  greater  pedal  pressure  is  re- 
quired. Most  women  and  many 
men  would  find  the  pressure  re- 
quired to  stop  a  car  equipped  with 
this  lining  excessive. 

Use  New  Materials 

Research  and  testing  by  car  man- 
ufacturers and  their  suppliers  is 
continuing  to  bring  about  substan- 
tial improvement  in  the  fade  re- 
sistance of  organic  linings.  Im- 
proved synthetic  resins  are  capable 
of  operating  at  temperatures  well 
above  the  critical  points  of  just  a 
few  years  ago.  New  rubber  com- 
pounds, now  in  the  laboratory 
stage,  may  make  it  possible  to  ob- 
tain the  necessary  combination  of 
high  initial  friction  and  maximum 
fade  resistance. 

Metallic  lining  is  a  recent  devel- 
opment which  shows  great  promise 
for  extremely  severe  operations.  It 
is  made  up  of  particles  of  iron  or 
copper,  graphite  and  various  fill- 
ers. After  the  raw  materials  have 
been  thoroughly  mixed,  they  arc 
formed  under  heavy  pressure  and 
baked  at  high  temperature. 

Test  Results 

These  sintered  linings  are  vir- 
tually immune  to  fade.  In  a  test 
conducted  by  Chevrolet,  a  car 
equipped  with  brakes  of  this  type 
was  driven  down  Pike's  Peak.  Hy- 
draulic line  pressure  remained  vir- 
tually constant  for  the  entire  18- 
mile  trip  although  front  brake  shoe 
temperature  reached  a  maximum 
of  over  650  deg.  When  the  test  was 
repeated  using  a  car  with  organic 
linings,  the  brakes  failed  complete- 
ly at  lOy^  miles.  Line  pressure  had 

MOTOR,  July  1961 


/ 


soared  from  200  lb.  to  1,100  lb. 
and  front  brake  shoes  had  reached 
a  temperature  of  over  700  deg. 

While  metallic  linings  do  offer 
greatly  increased  fade  resistance, 
they  have  the  disadvantages  of 
higher  initial  pedal  pressure,  re- 
duced effectiveness  at  low  speed 
and  temperature,  and  higher  cost. 
Improvements  in  this  type  of  ma- 
terial have  been  rapid,  however, 
and  it  is  now  offered  as  optional 
equipment  by  Chevrolet. 

The  problem  of  brake  fade  has 
become  thorny  enough  to  get  the 
attention  it  deserves.  Research  has 
not  been  confined  to  better  cooling 
and  new  materials  but  has  included 
studies  of  new  brake  designs.  De- 
spite the  increasing  |X)pularity  of 
the  disc  brake  abroad,  most  Ameri- 
can engineers  feel  that  drum  brakes 
are  better  suited  for  our  heavier 
cars.  Since  disc  brakes  have  no  self- 
energizing  action,  an  auxiliary 
booster  of  considerable  power 
would  be  required  to  give  sufficient 
pressure  without  undue  effort  on 
the  part  of  the  driver.  The  trend 
toward  lighter  and  smaller  cars 
could  change  the  entire  picture, 
however,  so  engineers  are  not  writ- 
ing off  the  disc  brake  yet. 

High  performance,  roadability 
and  positive,  fade-free  braking 
should  go  hand  in  hand.  American 
designers  have  achieved  the  first, 
vastly  improved  the  second  and  are 
hard  at  work  on  the  third.  With  a 
little  help  from  the  stylist,  the  re- 
search chemist  and  the  head  of  the 
cost  department,  they  should  suc- 
ceed. 

THE  END.  NOW  TURN  BACK  TO  PAGE  46 


Millinger  Heads 
Missouri  IGO 

George  Millinger,  St.  Louis,  has 
been  named  temporary  president 
of  the  newly  organized  Independ- 
ent Garage  Owners  of  Missouri. 
Clyde  Wallis,  Cape  Girardeau,  is 
the  temporary  vice  president,  while 
Charles  Moore,  St.  Charles,  is  secre- 
tary-treasurer. 

Norris  New  Head 
Of  Kansas  IGO 

Melvin  Norris,  Salina,  has  been 
elected  president  of  the  Independ- 
ent Garage  Owners  of  Kansas. 

C.  A.  Leiker,  Hutchinson,  is  first 
vice  president  and  Vernon  Blex, 
Independence,   second    vice    presi- 

MOTOR.  July  1961 


dent.  Roy  Corfman,  Salina,  is  the 
new  secretary.  Al  Grieving,  Wichi- 
ta, has  been  named  treasurer. 

Art  Kittell,  Pittsburg,  retiring 
president  of  IGOA,  is  executive 
director  of  the  Kansas  association. 

Denver  IGO  Elects 

Lou  Weiner  is  the  new  president 
of  the  Independent  Garage  Owners 
of  Metropolitan  Denver.  Bill  Kenz 
is  vice  president,  Jimmie  Kientz 
secretary  and  Ross  Genteler  treas- 
urer. 


Head  AMA  Committees 

Charles  F.  Moore,  vice  president 
—public  relations.  Ford  Motor  Co., 
has  been  elected  chairman  of  the 
National  Automobile  Show  Com- 
mittee of  the  Automobile  Manu- 
facturers Assn. 

D.  P.  Fisher,  Chevrolet  Motor 
Div.,  has  been  elected  chairman  of 
the  Joint  AMA-TTMA  Technical 
Committee  on  Combination  Vehi- 
cle Brakes,  composed  of  representa- 
tives of  the  AMA  and  the  Truck- 
Trailer    Manufacturers    Assn. 


TUNGSTEN  contact  points 
and  condensers  now 
come  in  spaikling 

i 


PI  AST  I C  POINT  SFACtR 
Keeps  Points  in  per- 
fect al^Enment  untif 

*ti*ie)f  are  inltaiiied. 


This  new  CHROME  PLATE  on  TUNGSTEN  Contact 
Paints  and  Condensers  is  more  than  skin  deep! 
It  reflects  the  finishing  touch  to  quality  ignition 
parts,  which,  over  the  years,  have  proved  their 
superiority  in  engineering  and  performance.  It 
becomes  a  rustproof  conclusion  to  a  job  well 
done! 

There  is  no  extra  cfiarge  for  this  sparktine 
chrome  on  TUNGSTEN  Contact  Points  and  Con- 
densers. You'll  find  this  new  parts  protection  on 
the  Super  Line  of  individually  packaged  compo- 
nents  and  in  TUNGSTEN  Tune  Up  Kits.  For  extra 
rustproof  protection,  contact  points  come  with 
stainless  steei  springs,  write  tur  t^um 

TUNGSTEN   CONTACT   MANUFACTURING   CO  .  INC. 
North  Berien.  N    J 


A 


Lock  the  head  in  any 
comfortable  working  position 


9  00  O 


It's  a  lot  easier  to  remove 
valves  and  springs  when 
the  head  is  locked  in  just 
the  right  position  with  a 
new  WI-TO-CO  Head 
Holder! 


Rotate  the  head  to  lie  flat 
on  the  bench  for  driving 
out  or  installing  valve 
guides  and  seats.  Cam 
face  is  hardened  for  maxi- 


mum wear. 


It's  easy  to  grind  valve 
seats  with  the  WI-TO-CO 
"Feather  Touch"  valve 
seat  grinder  and  the  head 
locked  securely  in  a 
WI-TO-CO  Head  Holder. 


No  cap  screws,  nuts,  or 
wrenches  are  required  to 
use  this  fixture.  More  effi- 
cient work  is  more  profit- 
able  work.  It's  only 
$31.95  List! 


Ask  your  Jobber  or  Write  Today  ! 

WINONA  TOOL  AND  MFG.  CO.«"nona. minn»ota. usa. 


"Premium  Tire  Styling  At  Low  Cost" 


PORT-A-WALL'^ 

TOPPER 


Bearfoot's  exclusive  block  and 
white  attachable  fidewoll 
gives  you  new  profit  oppor- 
tunities. Your  initial  order  for  a  3  set  assort- 
ment comes  in  this  free,  self-contomed  dis- 
play. See  your  jobber  now! 


BEARFOOT  AIRWAY 
CORPORATION 

AUTOMOTIVE  DIVISION  •  WAOSWOKTH,  OHIO 


Can  You  Name  It? 


This  car  was  named  for  an  American  who  first 
achieved  fame  in  World  War  I.  Mounted  on  a 
117  in.  wheelbase,  it  was  powered  by  a  6  cyl.,  L-head 
engine.  Its  most  unusual  mechanical  feature  was 
twin  flywheels— one  at  the  front  of  the  crankshaft  and 
one  at  the  rear.  This  arrangement  was  said  to  give 
exceptionally  smooth  engine  operation.  What  was 
the  make  and  year  of  this  famous,  though  short-lived 
automobile?  Turn  to  page  169  for  the  answer. 


Capital  Close-Ups 


continued  from  page  49 

tributions  are  tax-free.  The  bill  would  allow  the  self- 
employed  to  set  aside  10  per  cent  of  annual  income, 
up  to  $2,500,  for  a  pension  fund.  Taxes  would  be  de- 
ferred until  pension  payments  are  received,  by  which 
time  most  incomes  are  reduced  and  taxes  therefore 
lower. 

Despite  House  passage  by  an  overwhelming  vote. 
Senate  prospects  are  none  too  bright.  Twice  before 
the  lower  chamber  has  approved  similar  legislation 
only  to  have  the  Senate  kill  the  bill.  Several  well- 
placed  liberals  are  out  to  do  just  that  again.  But 
there  are  7,000,000  people  who  would  benefit  and 
that's  a  goodly  throng  for  the  politicians  to  irritate. 
In  the  group  are  most  lawyers,  doctors,  farmers,  car 
dealers,  and  a  host  of  others. 

Awards  Truck  Contracts 

Snatching  the  brass  ring  on  the  military  merry-go- 
round  were  White  Motor  Co.,  Studebaker-Packard 
Corp.,  and  Continental  Motors  Corp.,  all  recipients 
of  fat  Army  truck  contracts  totaling  $54,500,000. 
White  will  supply  3,976  two-and-a-half  ton  trucks, 
for  $22,500,000.  Studebaker  will  make  almost  the 
same  number  for  $21,400,000,  but  these  two-and-a- 
half  ton  trucks  will  pioneer  the  Army's  new  multi- 
fuel  engine,  which  will  run  on  kerosene,  gasoline, 
Diesel  fuel,  JP-4  jet  fuel,  or  a  combination  of  these. 
Continental  will  get  $10,700,000  for  3,995  6  cyl. 
multi-fuel  engines. 

Congress  Rents  Cars 

Maintenance  costs  on  Cadillac  limousines  provided 
by  Congress  for  its  leaders  got  too  high  even  for  a 
spending  Congress.  The  House  Speaker,  majority  and 
minority  leaders  are  now  chauffered  about  in  rented 
cars.  The  cost  to  the  taxpayers  is  $500  a  year,  includ- 
ing insurance.  Before  the  rental  deal  was  made,  re- 
pair bills  for  a  single  limousine  ran  well  over  $1,000 
in  one  year.  [continued  on  page  159 


SB 


MOTOR,  July  1961 


rOUR  BIG  PROFIT  PACKAGE 

alvoline  with  miracle  ChemAloy 

ValYoIine^s  expanding  distribution  and  its  band-  ^^  You  get  the  added  prestige  of  selling  the 
wagon  acceptance  by  dealers  and  motorists  add  petroleum  industry's  oldest  brand  name  .  .  . 
up  to  outstanding  profit  opportunities  for  you.  Valvoline . . .  now  sold  in  54  countries  through- 
Here's  why:  out  the  world. 


#  You  get  a  bright  new  package,  designed  for 
maximum  attention,  impact  and  sales. 

#  You  get  a  big  product  advantage  with  the  ex- 
clusive additive  Chemaloy  .  .  .  which  makes 
Valvoline  the  world's  most  modern  motor  oil. 


%#  You  get  national  magazine  advertising,  with 
color  ads  in  Saturday  Evening  Post,  Newsweek, 
Sports  Illustrated,  Motor  Trend,  Motor  Life, 
Hot  Rod,  Sports  Car,  Mechanix  Illustrated, 
Antique  Automobile  and  Argosy . . .  more  than 
100  million  advertisement  exposures ! 


MAKE  YOUR  MOVE  TO  VALVOLINE . .  •  WRITE,  WIRE  OR  CALL  TODAY  I 

VALVOLINE  OIL  COMPANY  •  Refinery— freedom,  Pennsylvania  •  Home  Office— Ashland,  Kentucky 

Division  of  Ashland  OH  &  Refining  Company 


>TOR,  July  1961 


MOUNTAINS  ARE  MURDER  ON  "MOLEHILL"  BEARIN6S 


Mountain  driving  quickly  points  up  the  difference  in 
engine  bearings.  Inferior  quality  ""Molehill"  bearings 
can't  take  it — Michigan  bearings  can.  That's  because 
^^Tumpike  Toughness*^  is  engineered  into  Michigan  Bear- 
ings to  give  them  the  ability  to  stand  up  under  the 
most  gruelling,  long,  high-speed  hauls. 

All  materials  for  Michigan  Bearings  are  specially  chosen 
and  carefully  protecto-treated  for  maximum  fatigue 
strength,  high  thermal  conductivity,  corrosion  and  oxi- 
dation resistance,  superior  embeddability  and  surface 


action.  To  assure  perfect  fit  at  every  point,  they  are  ma- 
chined to  tolerances  as  close  as  .000125  plus  or  minus. 
Michigan  Engine  Bearings  for  replacement  are  made  by 
Detroit  Aluminum  and  Brass  Corporation — for  over  36 
years  a  principal  supplier  of  original  equipment  bear- 
ings for  leading  manufacturers  of  automobiles,  trucks, 
buses  and  farm  equipment. 

Insist  on  ^^Tumpike  Tough**  Michigan  Engine  Bearings 
for  all  your  replacement  needs.  They're  engineered  to 
"stay  on  the  job." 


made 


25S 


ENGINE  BEARINGS 

DETROIT  ALUMINUM  &  BRASS  CORPORATION 


DETROIT  11,  MICHIOAN 


MOTOR,  July  1961 


i  Close-Ups 


d  from  page  156 

Shorts 

d  H.  Maremont,  President  of  Maremont  Au- 
e  Products,  Inc.,  Chicago,  has  been  appointed 
jtary  of  Commerce  Luther  H.  Hodges  to  the 
ber  National  Public  Advisory  Committee  on 
Kievelopment  .  .  .  James  G.  Ellis,  Automobile 
cturers  Assn/s  Washington  public  relations 
is  the  new  prexy  of  Washington  Trade  Assn. 
ves  .  .  .  Rep.  John  Lesinksi  (D.,  Mich.)  has 
ced  a  bill  to  issue  a  postage  stamp  in  honor 
y  Ford  .  .  .  The  Army  has  awarded  a  contract 
r  $9,000,000  to  Le  Tourneaii-Westinghouse, 
111.,  for  230  all-aluminum  amphibians  to  be 
LARC's."  Translation:  Lighter,  Amphibious, 
ly.  Cargo. 

THE  END.  NOW  TURN  BACK  TO  PAGE  50 


State  Vehicle  Tax  Receipts 
Set  Record  Last  Year 

60,  according  to  the  Bureau  of  Public  Roads, 
?pt.  of  Commerce,  state  highway-user  taxes 
:l  in  the  country  totaled  $5,300,000,000,  again 
a  new  record.  The  total  represents  a  gain  of 
cent  over  the  preceding  year.  The  gain,  how- 
is  only  about  half  of  the  8.3  per  cent  increase 
receipts  over  those  of  1958. 
mts  received  last  year  break  down  as  follows: 
00,000  for  motor-fuel  taxes.  $1,513,000,000 
icle  registration  fees,  and  $411,000,000  for 
o tor- vehicle  and  carrier  fees, 
eport  shows  that  64,800,000,000  gal.  of  motor 
•e  consumed  during  1960.  Of  this  total,  6,200,- 
gal.  were  tax  exempt.  States  leading  in  gal- 
axed  were  California  with  5,700,000.000  gal., 
mh  3,700,000,000  gal.  and  New  York,  3,600,- 
gal. 

(7,360,767  Have  Driver  Licenses 

ding  to  an  estimate  prepared  by  the  Bureau 
ic  Roads,  87,360,767  motor-vehicle  operator 
were  in  force  in  the  U.S.  during  1960.  This 
per  cent  higher  than  the  84,500,000  total  in 
the  preceding  year.  In  effect,  there  were  1.20 
operators  per  registered  motor  vehicle  last 
[lis  ratio  reflects  the  long-term  trend  toward 
rator  per  vehicle. 

irnia  led  all  states  in    1960  in   numbers  of 
motor-vehicle  operators,  with  8,700,000,  fol- 
y  New  York  with  7,100,000  and  Pennsylvania 
100,000. 

New  Mexico  Dealers  Elect 

i  annual  convention  held  in  Santa  Fe  last 
the  New  Mexico  Automobile  Dealers  Assn. 
Wayne  Lovelady,  Albuquerque,  president, 
ancock,  Santa  Fe,  was  named  vice  president 
i  L.  Jones,  Albuquerque,  secretary-treasurer. 

R,  July  I%1 


OPPORTUNITY    UNLIMITED 


"We  took  the  road 
to  success  with  a 
Harley- Davidson 
dealership.,, 
so  can  you!" 


1000%  increase  . .  .  and  still  growing! 

In  the  words  of  Mr.  and  Mrs.  Roger  Soderstrom  of  Bloom- 
ington,  111.,  a  Harley-Davidson  dealership  presents  a 
great  opportunity  for  **getting  ahead.'*  And  the  Soderstroms 
ought  to  know:  they Ve  been  selling  fine  Harley-Davidson 
motorcycles  and  motorscooters  since  1947  . . .  and  the  happy 
couple  has  increased  the  size  and  sales  of  their  dealership 
10  times  since  then. 

"It  s  been  hard  work  building  our  Harley-Davidson  busi- 
ness, but  weVe  enjoyed  it/'  Soderstrom  points  out  **We  love 
to  meet  people  excited  by  cycling.  As  a  Harley-Davidson 
dealer  you  combine  a  profitable  business  with  a  thrilling 
sport.  This  makes  for  good  living!*' 

WHY  DONT  YOU  JOIN  THE  HARLEY-DAVIDSON  FAMILY 
AS  A  NEWLY  AUTHORIZED  DEALER!  Population  is  booming 
.  .  .  and  so  is  the  market  for  the  best,  most  complete  line  of 
sporting,  commercial  and  police  motorcycles. 

Your  ori^al  dealership  investment  will  be  low.   Com- 

Elete  financmg  services  are  available.  Harley-Davidson  will 
ack  you  up  with  a  hard-hitting  program  of  national  adver- 
tising and  sales  promotion.  Send  in  the  coupon  today. 


Good  looking  —  good  location  —  good  business!  Sodie's 

Cycle  Center  —  a  familiar  landmark  on  heavily  traveled 

Route  66  and  150  ^  has  grown  from  a  30x50  floor  space 

to  a  spacious  300x500  interior  total  space 

— .wkp^  w^       in  the  past  14  years. 


DMl«r  Relations  Mgr.,  Def»t  M-? 
Harl«y-Davidson  Motor  Co. 
Milwaukeo  1,  Wsiconsin 


Pleas«  send  me 
your  brochure 
on  the  dealer- 
ship program. 


Name 

Occupation.. 


Street.. 
City 


Age 


Zone State.. 


V:*^ 


i 


Is  It  Legal? 


continued  from  page  88 

age;  we'll  have  to  run  downtown 
to  get  groceries  and  things.  Could 
you  let  me  have  something  to  drive? 
I'll  pay  for  it." 

"We  can't  charge  you;  we  don't 
hire  out  cars,"  Gus  said.  "But  I 
guess  we  can  lend  you  something." 

After  looking  over  the  cars  on 
hand,  Gus  told  Morley  he  could 
use  a  five-year  old  Jupiter  and  with 
cordial  thanks,  Morley  drove  home. 

Later  in  the  day,  Morley  parked 
the  Jupiter  downtown  in  front  of 
the  food  market  and  slid  across  the 
curb  side  to  get  out.  In  the  process 
his  knee  struck  a  piece  of  sharp 
metal  protruding  from  under  the 
dashboard.  Morley's  trousers  were 
slashed  and  he  suffered  a  bad  cut  in 
the  knee. 

He  demanded  damages  from 
Gus. 

"The  Jupiter  should  have  been 
inspected  before  I  got  it  to  make 
sure  it  was  safe,"  Morley  contended. 

Case  Dismissed 

But  Judge  Clear  decided  that 
Gus  did  not  have  to  pay  and  dis- 
missed Morley's  case. 

The  judge  explained,  "The  ques- 
tion to  be  decided  is  whether  Ham- 
mer, the  owner  of  the  automobile, 
had  a  duty  to  inspect  it  and  to 
determine  whether  it  was  fit  for 
use.  Now,  if  the  loan  of  the  Jupiter 
to  Smith  was  a  mere  favor.  Hammer 
had  no  such  duty,  but  merely  the 
obligation  to  warn  Smith  of  any 
dangerous  defects  which  Hammer 
knew  about.  (Incidentally,  in  this 
case,  it  is  conceded  that  Hammer 
did  not  know  about  the  condition 
of  the  dashboard.)  On  the  other 
hand,  if  the  automobile  was  handed 
over  to  Smith  for  the  mutual  bene- 
fit of  both  of  them,  then  Hammer 
was  obligated  to  inspect  it,  learn 
what  its  condition  was  and  either 
repair  it  or  at  least  warn  Smith 
about  it. 

"Smith  contends  that  the  loan 
was  for  the  mutual  benefit  of  both 
parties,  the  benefit  to  Hammer  be- 
ing the  good  will  which  he  created 
with  his  customers  by  loaning  them 
a  car  while  the  customer's  car  was 
being  repaired. 

"I  cannot  agree.  While  the  loan 
of  the  Jupiter  may  have  created 

160 


good  will  and  might  raise  the  pros- 
pects of  more  repair  business  from 
Smith  in  the  future,  it  seems  to  me 
that  there  must  be  a  more  definite 
benefit  to  Hammer  than  mere  hope 
in  order  to  put  upon  him  the 
burden  of  inspection  and  care 
necessary  to  make  him  liable." 

Bmsed  on  cmse  reported  In  340  Pac.  2d  mt  page 
181  (Ore.) 


Dealer  Builds  Ad  Around 
Black  Cat  Legend 


Marks  75th  Year 

Celebrating  its  diamond  anni- 
versary this  year  is  Champion 
DeArment  Tool  Co.  Founded  in 
1886  by  George  B.  DeArment,  the 
firm  was  for  many  years  a  leading 
producer  of  hand  tools  for  black- 
smiths. 

Although  pliers  represent  the 
largest  portion  of  current  sales,  a 
few  horseshoeing  tools  remain  from 
the  original  lines,  as  well  as  various 
kinds  of  hammers,  nippers,  pincers 
and  wrecking  bars. 

George  S.  DeArment  and  Wil- 
liam A.  DeArment,  grandsons  of  the 
founder,  are  president  and  vice 
president-sales  manager,  respec- 
tively. 

Wagstaff  Retires 

James  B.  WagstafF,  a  vice  presi- 
dent of  Chrysler  Corp.,  retired  at 
the  end  of  last  month.  He  reached 
retirement  age  of  65  on  June  4. 

He  joined  Chrysler  Corp.  in  1928 
as  assistant  sales  promotion  man- 
ager for  Chrysler  Div.  and  in  the 
following  year  was  named  first  di- 
rector of  advertising  and  sales  pro- 
motion for  Plymouth. 

In  1936  Wagstaff  joined  De  Soto 
Div.  as  general  sales  manager  and 
in  1945  was  appointed  vice  presi- 
dent of  that  division.  He  became 
general  manager  of  De  Soto  in  1958. 

New  England  Dealer 
Marks  50th  Year 

Gilbert  Brewer,  Canaan,  Conn., 
recently  observed  his  50th  anni- 
versary in  the  automobile  business. 
Back  in  1911  he  and  his  brother 
Frederick  opened  a  repairshop  with 
joint  capital  of  $368.90. 

Today  Brewer  Brothers  has 
Plymouth-Valiant  dealerships  in 
Connecticut,  Massachusetts  and 
Vermont.  The  firm  has  more  than 
100  employes,  50  per  cent  of  whom 
have  been  with  the  company  20 
years  or  more. 


<N^ii..<<iiiiii-<>»r<^»i«»-<ilp»>^:|i>»^il-i>'»lrj|''<ri'>i-|  TiiM    I  Mi, 

yi«f\A'm  f».hA  •  «  M«MX  t'  •f^  M*"'  4jM»  V,^  "An^  mid  tm  mm  b»<»* 


*  ^*  «  ti»cl>  {^  futt  ^<^m  «^«;  * 


MAMftTOlift  KSI  KNOWN  llOiNP  11  MMD  OM  rAO 


w»"t*.  i^irowv  *>^» 


K«  ixA«me 

^«.v*  %<•«.  *y.  rtrt  /»d  iM  flCM       «^»*«  •»**  *i 


1^ 


IjQiid^SSSiQBBf 


«UIN  AT  CAtNAtlNI  Hi  tW  fw«ft  ««  f fc«  d#y 


Eye-catching  ad  used  by  City 
Chevrolet  Oldsmobile,  Hamil- 
ton, Ontario,  Canada,  to  pro- 
mote its  used  car  reputation 

An  ofF-beat  newspaper  ad  built 
around  the  black  cat  legend  caught 
the  eye  of  readers  and,  more  im- 
portant, promoted  used  car  sales 
for  City  Chevrolet  Oldsmobile  Ltd., 
Hamilton,  Ontario,  Canada. 

Under  the  headline  "Supersti- 
tions, The  Black  Cat!"  appeared  an 
eye-catching  drawing  of  a  black 
feline.  The  advertising  copy  read, 
in  part,  "Sup)erstitions  about  the 
black  cat  vary.  In  the  north  of 
England  it  was  considered  lucky 
to  own  a  black  cat,  but  unlucky  to 
meet  a  strange  one.  In  the  south  of 
England,  however,  it  is  regarded  as 
an  excellent  omen  should  a  black 
cat  cross  the  path  of  a  bride  and 
bridegroom  leaving  the  church  . . ." 

When  the  legend  copy  ended, 
selling  copy  began.  "Hamilton's 
best  known  legend  is  based  on 
fact,"  the  ad  continued.  "Many, 
many  people  know  that  a  good  used 
car  from  City  Chevrolet  Oldsmobile 
brings  years  of  safe,  trouble-free 
driving." 

The  ad  closed  with  descriptions 
and  prices  for  two  used  cars. 

MOTOR.  July  I96l 


i 


More  and  more  dealers  are  earning 
more  and  more  dollars  with  BRIGGS 

Complete  selection  for  ride  protection 


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parts.  The  heaviest  oxidized  coatings 
soak  loose  and  easily  brush  or  rinse 
away.  Loosens  gaskets  for  faster,  sim- 
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TRY  TRANS-CLENL  YOUIL  SEE  THE 
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7 


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CORPORATION 


3757  N.  LINCOLN  AVE.    CHICAGO  13,  ILL 


How  to  Rate  No.  1 
With  Car  Buyers 


continued  from  page  51 

people  who  are  there  to  sell  that 
product. 

Courtesy  and  enthusiasm  are 
contagious,  but  so  are  the  negative 
emotions.  Inactive  salesmen  or  those 
engaged  in  unim|x>rtant  activities 
destroy  part  of  the  good  impression 
that  should  be  a  prime  objective  of 
every  dealership. 

This  business  of  continuing  the 
romance  after  the  "marriage"  em- 
braces many  lesser  things  as  well. 
It  embraces  such  seeming  trivialities 
as  what  a  dealer  calls  his  people. 
The  men  who  shift  cars  around  or 
bring  cars  out  to  service  customers 
aren't  jockeys;  they're  car  attend- 
ants. Service  salesmen  win  more 
public  respect  if,  in  name  and  act, 
they  are  service  counselors.  Top- 
flight mechanical  workers  are  mas- 
ter mechanics.  Not  only  do  custom- 
ers like  the  preferential  treatment 
that  these  titles  imply,  but  it  boosts 
the  morale  of  the  worker  as  well. 

Photo  Display  Impressive 

The  customer  reception  area 
should  have  large  framed  photo- 
graphs of  the  service  manager,  shop 
foreman,  and  each  service  counselor 
on  the  wall.  The  photographs 
should  be  about  16  by  20  in.  with 
enough  white  mat  around  them  to 
pennit  informative  lettering  be- 
neath each  of  them.  The  lettering 
should  include  no  more  than  the 
individual's  name,  title  and  extent 
of  automotive  experience. 

vSimilarly  such  master  mechanic 
and  journeyman  mechanic  should 
have  his  name,  title  and  length  of 
experience  posted  in  professional 
form  on  or  over  his  workbench. 

This  next  one  seems  almost  trite, 
but  don't  underestimate  its  value. 
When  a  customer  pays  his  bill  for 
service  or  any  other  purchase,  his 
change,  if  in  paper  money,  should 
be  new.  Fastidious  people  prefer 
it  and  others  invariably  are  pleased 
to  receive  crisp,  new  bills.  Many  of 
our  customers  have  commented 
favorably  to  me  about  this  practice, 
which  has  been  in  effect  in  my 
dealership  for  10  years. 

Through  the  years  we  have  dis- 
continued or  modified  some  of  the 
practices  originally  adopted.  For 
instance,  we  discontinued  placing 


those  little  white  paf>er  napkins  in 
service  customers*  cars.  We  found 
by  observation  that  they  implied,  in 
effect,  that  "we're  apt  to  be  pretty 
careless  and  have  probably  left  your 
steering  wheel  dirty,  so  wipe  it  ol 
yourself."  Now,  we  make  it  our 
business  to  be  sure  the  wheel  is 
clean  and  omit  the  pap>er  napkia 
It  is  a  subconscious  impact  and 
therefore  more  effective. 

No  Tipping  Sign 

In  much  the  same  category  was  a 
"No  Tipping"  sign  we  once  posted 
in  the  area  where  service  customen 
receive  their  cars.  It  was,  to  our 
surprise,  a  mistake.  Some  customers 
enjoy  tipping  and  they  resented  the 
sign.  After  a  few  months'  trial  and 
observation,  we  replaced  it  with 
another  sign,  reading,  "Tipping 
Isn't  Necessary"  and  a  few  lines  ex- 
plaining that  our  people  are  amply 
paid  for  serving  the  public  and 
enjoy  doing  so.  This  one  pleases 
both  types  of  customers. 

Paper  floor  mats  are  excellent 
good-will  builders  if  handled  prop- 
erly—otherwise they  become  an 
annoyance.  They  should  be  placed 
on  the  floor  of  the  front  passenger 
compartment  as  soon  as  the  car 
comes  in  for  service  and  left  there 
until  the  customer  calls  for  it. 
Then,  however,  they  must  be  re- 
moved just  before  the  customer 
enters  his  car. 

If  a  service  job  amounts  to  $15 
or  more  and,  if  time  permits,  the 
car  should  be  washed— with  the 
dealer's  compliments. 

If  a  wash  job  is  ordered  and  paid 
for  by  a  customer,  tell  him  he  is 


MOTOR       ^^ 


•62 


MOTOR,  July  1961 


entitled  to  a  free  wash  if  it  raiiid 
within  24  hours.  The  reaction  to 
this  one  is  surprisingly  good,  too. 
And  the  cost  is  peanuts. 

Since  ill  will  often  results  from 
failure  to  finish  service  work  on 
time,  failure  to  complete  all  work 
ordered  or  failure  to  correct  a  stated 
complaint,  here  is  a  plan  that  will 
reduce  these  failures  (and  customer 
complaints  about  them)  to  a  mini- 
mum: (The  figures  are  relative  but 
the  amounts  are  for  the  sake  of 
example  only.) 

For  each  completed  repair  order 
in  excess  of  $16,  the  dealer  puts  $1 
into  a  kitty  for  a  special  monthly 
bonus  to  service  counselors  and 
shop  foremen. 

Fines  for  Failure 

Then,  for  failure  to  finish  service 
work  on  time,  he  deducts  S2  from 
the  kitty;  for  failure  to  complete 
all  work  when  promised,  he  deducts 
$3  and,  for  failure  to  correct  the 
customer's  complaint  or  to  do  the 
work  prof)erly,  he  deducts  |5. 

After  the  first  month  or  two,  the 
dealer  starts  paying  his  men  a  nice 
little  bonus  but  it  doesn't  cost  him 
a  dime.  He  saves  more  than  the 
total  bonus  on  comeback  work 
alone.  And  he  acquires  priceless 
good  will  to  boot. 

At  the  service  cashier's  window, 
orderliness  and  quiet  are  basic  re- 
quirements. Unnecessary  papers, 
equipment  or  other  accumulations 
should  not  be  in  evidence.  Noise 
should  be  reduced  to  a  minimum- 
ex  en  to  the  extent  of  covering  the 
paying  ledge  with  rubber  or  cork. 

Cheerful  Cashiers 

Few  f)eople  are  happy  about  pay- 
ing a  service  bill.  If  the  charge 
seems  high  or  the  description  of 
work  performed  isn't  clear,  or  what- 
ever, many  of  them  are  annoyed 
and  some  express  their  annoyance 
in  no  uncertain  tones.  Long  years 
o(  studying  cause  and  effect  at  the 
cashier's  window  have  taught  us 
that,  if  extraneous  noises,  disorder 
and  confusion  are  eliminated  and 
i'  iK)ih  the  cashier's  cage  and  the 
cashier  are  cheerful,  the  nimibcr 
and  degree  of  unpleasan tries  drop 
^0  a  minimum. 

When  there  is  a  legitimate  com- 
plaint, how  should  it  be  handled? 
^his  is  controversial,  I  know,  but 
"^e  is  how  we  have  handled  them 
successfully  for  years: 


Assume  that  a  customer  has  just 
had  his  car  wax-polished.  He  pays 
his  bill.  The  car  is  brought  to  the 
exit  area.  He  examines  it  and  de- 
cides the  workmanship  is  below 
standard.  And  he  registers  a  com- 
plaint. 

The  usual  procedure  is  to  try  to 
pacify  him  or  to  justify  the  quality 
of  the  work  or  to  agree  to  repolish 
the  car  sometime  later.  None  of 
these  removes  the  bad  impression 
already  made. 

In  cases  like  this,  we  advocate 
(and  practice  ourselves)   an  imme- 


diate refund  of  all  of  the  money 
paid.  Then  tell  him  that  his  money 
cannot  be  accepted  unless  the  work 
is  satisfactory.  After  the  money  has 
been  refunded,  he  should  be  told 
that  the  car  will  be  ref)olished  satis- 
factorily at  his  convenience— and 
that,  when  he  is  satisfied,  he  may 
then  pay  us. 

Only  once  in  more  than  10  years 
of  pursuing  this  practice  have  we 
lost  the  money  refunded.  In  vir- 
tually all  the  other  cases,  we  have 
gained  good  will.  In  one  memorable 
[continued  on  pagf  161 


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problems  with  new  Silver  Beauty 
spark  plug  wire  sets!  All  parts  are 
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(for  4,  6  or  8  cylinders)  cover  every 


application.  Terminals  and  protec- 
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EVERYTHING  FOR  THE  BATTERY  BUT  THE  BATTERY  ITSELF 


How  to  Rate  No.  1 
With  Car  Buyers 

continued  from  page  163 

case,  a  new  car  was  sold  mostly 
because  the  prospect  on  a  tour  of 
inspection  with  one  of  our  sales- 
men, saw  a  refund  being  made. 
Later,  when  the  customer  signed 
the  order,  he  said  that  our  service 
attitude  was  so  forthright  that  he 
wanted  to  do  business  with  us. 

Most    individual    motorists    are 
either  car-happy   or   car-conscious. 


Most  of  them  are  economy-minded 
as  well.  (Even  Cadillac  owners 
check  their  gas  mileage.)  With 
these  things  in  mind,  we  have  for 
many  years  distributed  small  single- 
fold  pamphlets  to  our  customers. 
One  of  them,  entitled  "How  to  In- 
crease Gasoline  Mileage,"  ii  so  pop- 
ular that,  after  seven  years  and  well 
over  100,000  copies,  there  is  still  a 
steady  demand  for  it. 

Others  are  "How  to  Get  Maxi- 
mum Mileage  from  Tires,"  "What 
Constitutes  a  Good  Driver,"  "En- 
gine Tune-up— What  it  is  and  Why 


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Address 


164 


it  is  Needed,"  and  so  forth.  They 
are  brief,  factual  and  written  in 
layman's  language. 

We  use  them  as  envelof)e  stuffen 
in  outgoing  mail  and  as  introduc- 
tory offerings  by  our  salesmen  when 
making  calls.  They  are  also  racked 
up  in  "help  yourself"  cabinets  in 
our  showrooms  and  service  depart- 
ment. 

(If  a  reader  would  like  to  have 
a  set  of  them,  just  drop  me  a  line, 
care  of  MOTOR.  It  will  be  mailed 
promptly,  without  obligation.) 

With  little  expense,  a  moderate 
amount  of  imagination  and  a  de- 
sire for  improvement,  your  auto- 
mobile business  can  •  have  the 
quality  and  appeal  of  a  diamond 
instead  of  the  dubious  glitter  of  a 
zircon.  Try  it— for  pleasure  and 
profit. 

THF  END.  NOW  TURN  BACK  TO  PACE  52 


"500"  Mechanics  Awarded 

Black  and  Decker  Manufactur- 
ing Co.,  for  the  sixth  consecutive 
year,  honored  mechanics  whose  rac- 
ing cars  took  top  honors  at  the 
Memorial   Day   500-mile  race. 


NEW  ON  THE  JOB 

At  Car,  Truck  Factories 

Ralph  H.  Isbrandt  to  vice  presi- 
dent—engineering and  research  and 
John  C.  Secrest  to  vice  president 
—purchasing,  American  Moton 
Corp. 

Roger  O.  Valdiserri  to  manager 
of  public  relations,  Mercedes-Benz 
Sales,  Inc.,  Studebaker-Packard 
Corp. 

Robert  A.  Orr  to  assistant  to 
the  president,  American  Motors 
Corp. 

Elmo  L.  Joseph  to  national  used 
car  manager,  Chrysler  Corp. 

Leon  Sarkasian  to  manager  of 
dealer  business  management  de- 
partment, General  Motors  Corp., 
and  B.  B.  Billings  to  national  busi- 
ness management  manager  for  Olds- 
mobile  Div. 

Gordon  H.  Barnes  to  sales  pro- 
motion manager,  Chrysler  and  Im- 
perial Div. 

C.  M.  Ritchey  to  director  of  ad- 
vertising, merchandising  and  pub- 
lic relations,  Willys  Motors,  Inc. 

Bruce  E.  Miller  to  advertising 
manager  and  M.  J.  Rowlands  to 
sales  promotion  manager,  Lincoln- 
Mercury  Div. 

MOTOR,  July  1961 


/*  Pays  to  Please  Patrons 

continued  from  page  52 

a  secret,"  said  West  sarcastically. 

"It  was  quite  a  deal^up  to  a 
point." 

"Hezekiah  doesn't  think  so.  He's 
got  a  great,  galloping  gripe  and  he 
can  hardly  wait  to  clobber  some- 
one." 

"What  kind  of  gripe?"  demand- 
ed Cap  sharply. 

"Says  he  got  charged  for  under- 
coating  but  didn't  get  any." 

"I  don't  believe  it." 

Wes  shrugged.  "It  will  certainly 
be  an  easy  claim  to  disprove,"  he 
said,  "if  it  isn't  sound." 

"I'll  check  with  Dan,"  said  Cap. 
"Somebody  in  the  shop  may  have 
slipped  up." 

"I  thought  it  was  the  sales- 
man's—" began  Wes. 

"I  know  what  you  thought.  It 
was  Clint's  job  to  follow  through. 
After  I  see  Dan,  we'll  all  have  a  lit- 
tle talk  about  it." 

On  the  way  to  the  shop,  he 
passed  Lou  Butterworth,  the  used 
car  manager. 

"Cap  seems  to  be  steamed  up  a 
little,"  said  Lou  to  Wes. 

"Steamed  up  isn't  the  phrase," 
said  Wes.  "He's  about  to  explode." 

"Over  what?" 

"A  goof.  You'll  be  hearing  about 
it.  The  lecture  starts  as  soon  as  he 
chews  out  Dan  Jenkins." 

Lou  rolled  his  cigar  between  a 
thumb  and  forefinger  and  ob- 
served: 

"That's  one  of  the  things  I  like 
about  this  job.  It's  so  educational. 
Anybody  that'd  miss  one  of  Cap's 
classes  is  cheatin'  himself." 

"Sarcasm  will  get  you  nowhere," 


"It's  a  '61  compact — 
with    modifications" 


said  Wes,  "especially  if  Cap  hears 
it.  And,  besides  all  that,  you're  the 
one  that  benefits  most  from  the 
lectures." 

"Maybe,"  said  Lou,  ejecting  a 
smoke  cloud,  "you  could  polish  an- 
other apple  or  two  and  get  ex- 
cused from  this  afternoon's  ses- 
sion." 

"I'd  rather  come  and  watch  you 
fidget,"  said  Wes. 

As  it  turned  out,  Wes  was  only  a 
middling  prophet.  Cap  did  call 
Wes,  Lou,  Dan  and  the  salesmen 
into  his  office  but  the  meeting  did 
not  turn  out  to  be  the  stem  lec- 
ture Wes  had  foreseen.  Cap  was 
actually  a  bit  apologetic  for  call- 
ing in  the  men.  He  looked  them 
over  as  they  sat  in  a  rough  semi- 
circle before  his  desk  and  cleared 
his  throat. 

"A  few  minutes  ago,"  he  said,  "I 
finished  talking  with  a  customer 
about  the  sloppy  delivery  of  his 
new  car.  We  charged  him  for  un- 
dercoating  and  didn't  put  it  on. 
Somebody  almost  lost  us  a  custom- 
er we'd  spent  years  to  land." 

The  glances  exchanged  by  the 
group  were  suspicious  rather  than 
accusing.  | 

ibtop  guessing,"  said  Cap  "We're 
not  here  to  hang  a  dead  cat  on 
anybody.  We  finally  got  the  cus- 
tomer's hackles  smoothed  down.  I 
told  him  an  emergency  had  come 
up,  so  the  salesman  hadn't  been 
able  to  deliver  the  car  personally. 
He  gave  Dan  the  keys  and  asked 
him  to  turn  them  over  to  the  cus- 
tomer when  he  drove  in.  It  never 
occurred  to  him  to  ask  Dan  to 
check  the  car." 

"I  shoulda  done  it  anyhow,  I 
guess,"  said  Dan. 

"That's  beside  the  point,"  said 
Cap.  "The  thing  that  bothers  me 
is  the  risk  we  ran  of  losing  a  cus- 
tomer. Perhaps  we've  done  it,  any- 
way. All  because  we  didn't  keep 
our  word. 

"This  isn't  the  first  time  it's  hap- 
pened, either  on  the  sales  end  or 
back  in  the  shop.  Of  course,  we've 
always  had  good  excuses.  We've 
been  too  busy  or  the  customer  mis- 
understood our  promise  or  it  was 
all  a  mistake.  Finding  excuses  may 
make  us  happy  but  they  never  sat- 
isfy the  customer." 

"People  do  make  mistakes  once 
in  a  while,"  said  Wes. 

[continued  on  page  166 


Jool  Tips 

for  the  Mechanic 


Corvdr  EagiM  Nuts 

The  Snap-on«  FS-lOA  Flexocket* 
will  fit  those  hard-to-get-at  engine 
hold  down  nuts  on  the  Corvair.  Page 
24,  Catalog  X. 

Ford,  McoB,  CiMvy  Rodio  AntraiMt 

Use  the  LHS-36  hole  saw  for  install- 
ing radio  antennas  on  the  Ford  or 
Falcon;  the  LHS-32  hole  saw  for  in- 
stalling antennas  on  the  1961  Chevy; 
the  LHS-30  for  antennas  on  the  1960 
Chevy.  Page  102,  Catalog  X. 


NEW  TOOL 


$iU0^  S-9481 

PurldiW  Brake  Adiu^tbig  Wrench 

Tool  is  designed  for  late  model 
Chrysler  products  where  the  rear 
transmission  cross  member  has 
been  relocated  and  partially  covers 
parking  brake  adjustment  opening. 
The  specially  shaped  end  makes 
the  necessary  adjustments  while 
the  BoxocKET®  end  is  used  to  re- 
move and  replace  cover  plate  bolts. 
Tool  works  on  both  old  and  new 
Chrysler  products  having  an  in- 
ternal-expanding hand  brake  ad- 
justment. Get  one  now  from  your 
Snap-on  man. 


Ford  Feeler 

The  359D  feeler  gauge  is  designed 
specifically  for  Fords.  It  contains  four 
spark  plug  gap  bent  wire  feelers  .025 
to  .035;  two  straight  wire  feelers  for 
voltage  regulator  cutout  .017  to  .030; 
five  ignition  finger  blades  .013  to  .025; 
fourteen  step  ground  blades  .010-.012 
to  .025-.027  and  an  electrode  bender. 
Page  82,  Catalog  X. 

Chrysler,  Dodge, 

DeSoto  Distributor  Wrench 

Try  the  Snap-on  S-9476A  double  hex 
distributor  wrench  for  1954-60,  8- 
cylinder  Chryslers,  DeSotos  and 
Dodges.  Tool  has  longer  shank  to  clear 
wires  around  distributor.  It's  a  time- 
saver.  Page  80,  Catalog  X. 

Snap-on  tools  corporation 

8047-G  28th  Avenu*     •     K«notho,  Wisconsin 


MOTOR,  July  1961 


X^^ 


It  Pays  to  Please  Patrons 

continued  from  page  165 

"I  don't  know  anybody  that 
don't,"  said  Lou,  shifting  his  gaze 
from  Cap  so  no  one  could  immedi- 
ately spot  his  target. 

"Granted,*'  said  Cap.  "We  all 
goof.  But  that's  no  concern  of  the 
customer." 

"If  we  was  to  take  care  of  all  the 
gripes  customers  make,"  said  Dan, 
"it  would  shoot  all  the  profit  we 
make  out  back.  Everything's  always 


our  fault;  the  customer's  always 
perfect." 

"Dan's  right,"  said  Wes.  "We've 
got  to  draw  the  line  somewhere. 
We  make  little  enough  on  a  car  as 
it  is.  We've  already  got  a  12-month 
warranty  to  fulfill.  If  we  start  giv- 
ing customers  everything  they 
think  they  ought  to  have,  we  might 
as  well  close  up." 

Cap  was  silent  a  moment,  then 
leaned  back  in  his  swivel  chair. 

"Do  you  men  have  any  idea  of 
how  much  it  costs  to  create  a  new 
customer?"  he  asked. 


YOU  MAKE  MONEY  with 
m.  INVENTORY  PROBLEMS 

EYECATCHING     Ifi^THERMOSTAT    DISPLAY     CON* 

TAINS  JUST  2  DIFFERENT  NUMBERS,  PUT  IT  ON 

YOUR   COUNTER.    HANG    IT   ON   THE  WALL. 

AND   PICK   UP   THERMOSTAT   PROFITS 

THE   EASY  WAY. 

#   Dc&ipncd  by  automolivr  cn{;in»rs  for 
new  cars  and  replacement  use, 

■    Self-tieanini!  poppet  valve  for  iroublc- 
ffcc   loni?   life. 

Positive    iwii]    for   faster  engine  warm- 
up.  lop  heater  crticicnty. 
Engineered    for    newest    hi^h    pressure 
cooling  systems. 

Accuratdy    cjlibraicd    for    in&tanl    re- 
sponse at  correct  temperature. 
All  brass  and  stainless  steel  corrosion- 
proof  construction. 


your  jobber  salesman's 
Thermostat 

iemon  St  ration  Kit . . . 
see  actual  working 
parti  in  operation. 


Learn  More  About  Thermostats  and  Cooling  Systems! 

mBm%^  ^  M    "Let's  Talk  Thermostats' 
CD^t  f    brochure.  Packed  with 
r  Atfc  •     valuable  tips  and  illus 
strations  for  everyone  who  sells  or 
installs  thermostats.  Helps  boost 
thermostat  sales. 

Standard-Thomson  Corp.    Dept  HG7. 
152  Grove  Street,  Waltham  54,  Mass. 
Yes,  I'd  like  a  copy  of  your  free  brochure 
Thermostats." 


Zone.. 


..State. 


There  was  a  chorus  of  silence 
"I  don't  know  precisely,"  said 
Cap,  "but  it  could  be  figured  out 
We  could  take  the  total  cost  of  all 
our  promotion  for  a  year  and  then 
divide  it  by  the  number  of  new 
customers  we  sold.  In  a  town  like 
Morrisville,  there  aren't  many  new 
customers  to  get  but  our  promo- 
tion budget  is  fairly  generous,  so 
our  cost  f)er  new  buyer  is  high. 

"Fve  seen  figures  on  other  oper- 
ations and  some  of  them  are  al- 
most startling.  I  realize  we  have  to 
keep  selling  new  people  because 
old  customers  die  or  move  away 
but,  while  they're  still  here  and 
breathing,  I  insist  it's  cheaper  to 
keep  them  satisfied  than  it  is  to  pay 
the  price  of  supplanting  them  with 
new  ones. 

vJver  and  beyond  that,  we  sf>end 
a  good  share  of  our  advertising 
dollars  on  so-called  prestige  ads. 
It's  good  business  because  it  has 
paid  off  in  the  past.  We  keep  tell- 
ing the  public  that  we  mean  what 
we  say— that  we  stand  by  our  word. 

**A11  we  have  to  do  to  lose  that 
reputation— and  a  customer— is  to 
fail  just  once.  When  we  do  lose  a 
customer  because  we  failed  to  keep 
a  promise  or  do  an  honest  job,  we 
know  it's  going  to  cost  a  good 
round  penny  to  replace  him. 

**So,"  said  Cap  sitting  up  straight 
in  his  chair,  "why  not  save  a  few 
bucks  by  spending  fewer  to  set  the 
matter  straight  with  a  customer?" 

"You  mean  you  hold  with  this 
cast-bread-on-the-waters  business?" 
asked  Lou,  lighting  the  cigar  which 
he  had  been  neglecting. 

"In  a  way,  yes,"  said  Cap.  "lis 
worked  in  the  past.  The  trouble  is. 
most  people— and  dealers,  too- 
iircn't  satisfied  with  it.  When  they 
cast  bread  on  the  waters,  they 
want  to  get  back  strawberry  short- 
cake." 

—Edward  Foid 
\ext  month— Cap  renews  the  ar- 
gument on  renewed  parts. 

NOW  Tl'RN  BACK  TO  PACE  53 


166 


Mechanic  Wins  Prize 

George  Bignoiti,  owner  and  chief 
mechanic  of  the  car  which  won  the 
Indianapolis  500  race,  was  pre- 
sented by  Wynn  Oil  Co.  a  diamond- 
studded  lapel  pin  together  with  a 
SI. 200  cash  award. 

MOTOR.  July  1961 


What  Detroit  Is  Thinking 


continued  from  page  41 

next  model  year.  Now  that  the  so-called  medium 
price  compacts  have  established  themselves  and  with 
more  brands  and  body  styles  forthcoming  in  this 
class,  lower-priced  compacts  are  expected  to  give 
ground  to  the  newer  entries,  just  as  the  late  low-price 
three  lost  business  to  Falcon,  Corvair  and  Valiant 
when  those  brands  were  introduced. 

Preview  Dates  ConBict 

Detroit  appears  bent  on  an  every-man-for-himself 
approach  in  setting  up  '62  model  announcement  pro- 
grams. Car  builders  usually  make  an  effort  to  avoid 
conflicting  with  each  other  on  press  and  public  an- 
nouncements, the  premise  being  that  the  cars  draw 
bigger  audiences  if  each  vehicle  has  a  day  to  itself. 
Not  this  year.  Unless  some  dates  are  changed,  several 
makes  will  compete  for  attention  at  September  pre- 
views. 

Aluminum  Gains  Favor 

Although  aluminum  has  a  long  way  to  go  before 
attaining  the  industry  acceptance  that  makers  of  the 
metal  foresee  for  it,  the  purchasing  department  of  a 
Big  3  company  has  issued  orders  indicating  that 
upwards  of  20  per  cent  of  its  '62  model  engines  will 
be  of  aluminum  construction.  This  would  represent 
an  impressive  gain  in  use  of  the  light  metal,  con- 
sidering aluminum's  low  standing  of  a  few  years  ago. 
But  20  per  cent  of  one  company's  engine  output  is 
still  a  far  cry  from  an  industrywide  swing  to  all- 
aluminum  engines. 

To  Poll  Owners 

General  Motors  has  reportedly  retained  an  outside 
firm  to  poll  compact  owners  on  the  question  of  their 
interest  in  a  vehicle  smaller  than  current  compacts. 
GM,  unlike  Ford,  has  not  committed  itself  to  produce 
a  sub-compact  size  vehicle. 

No  Price  Conspiracy 

The  price-rigging  convictions  in  the  electrical  in- 
dustry could  result  in  some  changes  in  car  company 
pricing  practices  this  fall.  That  is  not  to  suggest  that 
car  firms  have  conspired  on  prices.  But  an  outsider, 
unfamiliar  with  the  way  the  industry  operates,  might 
be  able  to  make  a  convincing  case— convincing  to  the 
public— to  the  contrary. 

Two  divisions  of  one  company,  both  of  which  sell 
products  in  the  same  price  bracket,  will  frequently 
have  identical  prices  down  to  the  last  penny.  Two 
divisions  of  different  parent  companies  have  been 
known  to  price  their  wares  within  an  even  $1  of  each 
other  model  for  model.  And,  in  a  few  instances,  com- 
panies have  changed  prices  immediately  after  a  com- 
petitor has  announced  new  prices. 

This  is  not  conspiracy,  although  that  face  could 
be  put  on  it  if  you  ignore  the  many  factors  involved 
in  pricing  an  automobile.  Thus,  to  avoid  the  possi- 
bility of  being  tarred,  car  producers  will  consider 
some  changes  in  pricing  practice  this  fall. 

THE  END.  NOW  TURN  BACK  TO  PAGE  42 


Repeir  Stripped  Threads 
...even  in  Alumimim 

FOR  IMORE 

SERVICE  PROFITS! 


Make  thread  repairs  in  minutes,  for  only  pennies  per 
hole.  Use  HEU-COll^  Stainless  Steel  Wire  Screw  Thread 
Inserts  to  restore  threads  to  original  dimensions ...  no 
need  to  change  screw  sizes!  Permanently  prevent  wear, 
stripping,  corrosion,  galling  and  seizing.  Provide  lifetime 
protection  to  tapped  holes  in  all  metals . . .  even  in 
aluminum,  magnesium  and  other  light  materials. 

HELI-COIL  EZYKITS  contam  individual  EZY-PACKS 
of  inserts  in  selected  sizes,  plus  installation  tools. 
Popular  combinations  for  all  car  and  truck  engines,  in 
all  thread  series  and  sizes.  MM  sizes  in  all  reaches  for 
spark  plug  ports,  and  inserts  for  taper  pipe  threads 
also  available. 

For  descriptive  literature,  including  Metric  and  Whit- 
worth  Thread  Conversion,  and  name  of  your  HiU-COIL 
jobber,  write  . . .  2«m 


WW 


HEif-COfi  COKPOKATIOM 

AM7  Shelter  Rock  Lane,  Danbury,  Conn. 


In  Canada: 


ARMSTRONG  BEVERLEY  ENGINEERING  LTD. 
6075  Jeanne  Mance  St.,  Montreal  15,  Que. 


MOTOR,  July  1961 


X^'V 


POWER  changes  toughest  tires  easily 

on  a  OisAtnan  air-electric   / 
Tire  Changer        r_L  ^^ 


Air  Powered  double  bead  breoker 
ond  Electric  Powered  mounting  ond 
demounting  take  the  work  out  of 
chanaing  the  tightest  tires.  BuiK-on 
wheels  make  it  the  ONLY  completely 
portable  power  tire  changer. 

Self  centering  3  jaw  chuck  holds  all  drop 

»ug 
Ytyi".  Change  tires  on  compacts  or  Codii 


HI 


center    wheels    AND    rims    12''    throui 


Iocs,  trucks  or  house  trailers,  easily  and 
safely  with  a  BISHMAN  #880^1  AIR 
ELECTRIC  Tire  Changer. 


) 


Powerful  i^isHmem 
AIR  BREAKER  makes  this 
LOW  COST  Tire 
Changer  a  BIG  BUY 

Powerful  BISHMAN  air  cylinder  and  ''rolling  ac- 
tion" bead  breaker  shoe  break  the  tightest  beads 
horn  12"  through  19%".  "PosiLock"  wheel  hold- 
er  locks  with  a  flip  of  a  lever.  Bishman  combina- 
tiQn  mount-demount  tool,  built-on  tool  holder, 
anv  quart  "Rub-Er-Slide,"  applicator  and  "no- 
drip"  con   holder  included. 

Sctd  nnly  through  Aufomofiv9  Equipmmnf  Distrlb- 
vfors.  Ask  yours  for  a  demonstraf/on  in  your  shop 
or  wri'fe: 

ROUTE  I 
OSSEO,  MimiESOTA 


//AiSMT/r   MFQ.CO. 


Profit  Tips  from.. . 


V-BELTS 
and 
HOSE 


TUBES  and  REPAIR  MATERIAL 


OOR-TITE  and 
SPONGE  RUBBER 


AUTOMOTIVE 
CHEMICALS 

ADHESIVES 
and  TAPES 


e  HIGH  PROFITS      •  FINBST  QUALITY 
•  MBRCHANDISINO  AIDS   e  FRBIOHT  ADVANTAGES 

DURKEE-ATWOOD  COMPANY 

Minneapolis  13,  Minnesota 


I  ^l*.lt  p 


Seek  Better  Licensing  Methods 

Through  a  grant  from  the  Automotive  Safety 
Foundation  a  comprehensive  study  will  be  carried 
out  under  auspices  of  the  Highway  Research  Board 
to  find  better  methods  of  registering  and  titling 
motor  vehicles. 

The  study,  which  will  take  two  years  to  complete, 
is  designed  to  evaluate  present  registration  and  titling 
practices  in  the  states  and  to  help  develop  guides  for 
lawmakers  and  administrative  officials  in  dealing  with 
current  and  future  problems.  Moreover,  the  study  is 
aimed  at  fostering  uniformity  among  state  laws  and 
practices  and  opening  new  areas  of  information  for 
urban  planners,  enforcement  agencies,  highway  en- 
gineers and  other  interested  organizations. 

Louis  R.  Morony,  director  of  the  ASF  laws  divi- 
sion, will  head  the  project  committee. 

Car  Tire  Shipments  Turn  Up 

According   to   the   Rubber   Manufacturers   Assn.,   i 
manufacturers*  shipments  of  passenger  car  tires  dur-  j 
ing  April  totaled  9,099,881  units,  an  increase  of  12.6 
per  cent  above  the  8,081,591  units  shipped  during  the 
preceding  month. 

Truck  and  bus  tire  shipments  amounted  to  1,132,- 
555  units  for  April,  as  compared  w4th  March's 
1,084,356,  an  increase  of  4.44  per  cent.  Shipments  of 
automotive  inner  tubes  for  April  came  to  2,901,814 
units,  a  decline  of  19.12  per  cent  from  the  preceding 
month's  total  of  3,587,604  tubes. 


mm 


e/Vxae^V^ 


THE 
LIFETIME 
READING 
PLAN 


CLFFTON   FADIMAN 

introduces  you  to  96  of  the  world's 
greatest  authors  with  a  brillrant 
evaluation  of  their  major  works, 
THE  LIFETIME  READING  PLAN  is  an 
invitation  to  discover  the  pleasure 
of  reading  good  books*     7  C  j» 

For  ft  pomriltte  eatalcv  of  Avon  Booka  in  print 
wHlei  Avon  Book  Division.  Th^  Hi»r»t  Ctniitjnation, 
Dept.  C.  2ft0  Wait  S5th  Street,  New  Yi>rk  la,  N.Y. 


MOTOR,  July 


196» 


/ 


Thomas  Abbott  New 
NADA  President 


Thomas  F.  Abbott,  Jr. 

Thomas  F.  Abbott,  Jr..  Pontiac- 
Ranibler  dealer,  Fort  Worth,  Tex., 
was  elected  president  of  the  Na- 
tional Automobile  Dealers  Assn.  at 
a  special  election  held  last  month. 
Abbott,  who  was  named  first  vice 
president  at  the  XADA's  annual 
convention  in  San  Francisco  early 
this  year,  succeeds  the  late  Walter 
B.  Cooper. 

John  H.  Lander,  Dodge-Simca 
dealer  of  Atlanta,  Ga.,  was  named 
first  vice  president. 


Make  Summer 
A  TBA  Bonanza 


continued  from  page  49 

Too  much  pressure,  on  the  other 
hand,  causes  wear  in  the  center  of 
the  tread  and  maites  the  tires  more 
susceptible  to  breaks  in  the  cords. 
Of  course,  if  any  tire  is  worn,  the 
condition  should  be  brought  to  the 
attention  of  the  owner.  He  should 
be  advised  of  possible  tire  blowout 
on  the  open  road. 

A  service  shop's  efforts  to  increase 
summer  TBA  volume  need  not  be 
restricted  to  the  point  of  purchase 
^ihat  is,  displays,  signs  and  em- 
ploye sales  pitches. 

Small-space  newspaper  ads  and 
^rect  mail  can  bring  in  regulars 
*nd  non-regulars  as  well.  A  good 
^"^y  to  attract  prospective  TBA 
buyers  is  to  offer  a  free  service. 
^ile  the  ad  might  stress  the  shop's 
accessories,  the  offer  could  be, 
^Ve'll  safety-check  your  car's  tires 
and  brakes  at  no  charge."  Or,  if  the 


ad  is  keyed  to  vacation-bound 
motorists,  "Come  in  before  you  go 
and  get  free,  up-to-date  road  maps." 

Handbills  can  be  used  to  good 
advantage,  too.  They  can  be  dis- 
tributed house-to-house,  on  the 
street  and  in  the  shop.  In  the  last 
instance,,  urge  employes  to  give 
handbills  to  customers  waiting  for 
gas.  The  effort  could  pay  off  in  a 
sale. 

In  all  advertising  copy,  tell  the 
prospect  why  he  should  buy  a  par- 
ticular accessory  and  what  it  will  do 
for    him.    **Be    more    comfortable 


while  you  drive  this  summer— buy  a 
seat  cushion!  We  have  the  style  and 
color  you  want." 

Remember,  you  have  a  box  seat 
in  the  year-round  TBA  sales  game. 
But  this  summer  don't  be  an  on- 
looker; get  into  the  fray.  Efforts  are 
paid  off  in  dollars  and  cents. 

THE  END.  NOW  TURN  BACK  TO  PACE  49 


Can  You  Name  It? 

Answer  to  problem  on  page  156 
The  car  is  a  1922  Rickenbacker. 


Valves  at  your 
fingertips... 

LOW 


•  Tremendous  Initial  j^ale  of  lhi.s  Dispenser- 
Pak  enables  us  lo  reduce  the  pvke  from 
$20.50. 

•  CotitttiiiK  50  Snap- In  Valves  which  means 
a  dealer  gross  from  $37.50  up. 

Puts  valves  where  you  want  'em,  when 
you  want  them.  Just  reach  a  few  inches 
from  your  tire  changer  and  you  have  the 
tw^o  standard  sizes  of  sniip-in  valves  at 
your  lingertips.  An  easy  pull  and  you 
make  up  to  69^  net  profit. 

The  Dill  Dispenser-Pak  includes  50 
valves,  30  T-151-R  for  15'"  wheels  and 
20  T-13'R  for  13"  and  14"  wheels.  All 
valves  packed  in  translucent  tubes  (10 
to  a  tube)  for  visible  inventory  control. 


Order  No.  5254  from 
your  supplier. 

Free  5-co/or  motif e  and 
safety  gage  included. 


m 


IVIa n uf act u ring  Company 

700  E.  82nd  St.  •  Cleveland  3,  Ohio 
Officii  In  L»i  Jlngtlti,  Akrao,  ani  Ttrttilo 


Put  spring  Back 
In  Leaf  Springs 


continued  from  page  53 

A  complaint  of  a  crunching 
noise  on  Comet  or  Falcon  rear 
springs  may  be  due  to  interference 
or  chafing  of  the  rebound  clips 
against  the  main  leaf  rather  than 
to  worn  liners  and  interleaf  fric- 
tion. This  can  be  corrected  by  driv- 
ing a  thin  chisel  between  the  main 
leaf  and  clips  to  provide  a  clear- 
ance of  approximately  *^^,.  in. 


A  clicking  or  scraping  rear 
spring  noise  on  1961  Thunderbirds 
with  plastic  leaf  tip  liners  may  be 
corrected  by  replacing  the  plastic 
liners  at  the  front  and  rear  leaf 
tips  with  impregnated  felt  liners. 

Two-piece  rubber  bushings  are 
used  at  the  front  hanger  bolt  and 
rear  shackle  mounting  and  pivot 
bolts  on  all  1960-61  Ford  Motor 
Co.,  Rambler  American  and  1959- 
60  Oldsmobile  rear  spring  installa- 
tions. 

Chrysler  Corp.  springs  ha\e  the 
two-piece   rubber   bushings   at    the 


Announcing  another  fine  quality 
instrument  to  build  sales  and  profits,. . 


SnUlflRTUIflRnER 
VOLT- GUARD' 


A  great  new  range  of  sales  oppor- 
tunities are  yours  with  the  new 
Stewart-Warner  Volt-Guard.  One 
simple,  easy-to-read  dial  gives  a 
constant,  accurate  check  on  the 
condition  of  battery,  generator, 
and  voltage  regulator.  Warns  of 
impending  battery  failure.  Helps 
prevent  unscheduled  stops  due  to 
electrical  system  malfunction. 


Dept  X-71, 1840  Diversey  Pkwy. 
Chicago  14,  III. 


The  Volt-Guard  is  designed  for 
use  on  all  cars,  trucks,  buses,  sta- 
tionary engines,  and  boats  with 
12  volt  electrical  systems. 

Black  dial,  white  numerals, 
chrome  bezel.  Colored  calibra- 
tions for  easy  reading.  Contact 
your  wholesale  supplier,  today! 


STEUIRRT-milRnER 

CORPORATION 


170 


shackle  bolts  and  one-piece  rubber 
and  metal  bushing  pressed  into  the 
front  hanger  eye  of  the  spring.  This 
type  bushing,  which  has  a  rubber 
insulator  sandwiched  between  in- 
ner and  outer  tubular  metal  shdK, 
is  also  used  on  hangers  and  shack- 
les of  Studebaker  springs,  in  which 
a  bushing  is  pressed  into  the  front 
hanger  eye  and  the  rear  shackle 
eye  of  the  spring. 

Worn  or  deteriorated  bushings 
are  usually  indicated  by  heau 
knocks  while  traveling  over  rough 
roads  or  bumps.  In  any  event  if 
the  condition  of  a  bushing  is  ques- 
tionable, a  pry  bar  can  be  used  to 
exert  pressure  against  the  end  o[ 
the  spring  to  determine  looseness 
of  the  spring  on  its  hanger  bolt  or 
shackle.  Bushings  should  not  he  ex 
posed  to  oil,  grease  or  rubber  lu- 
bricants. 

Replace  Hanger  Bushing 

If  front  hanger-bushing  replace 
ment  is  required  on  a  Chrysler 
Corp.  spring,  a  combination  puller 
and  adapter  is  available  for  reniov 
ing  the  old  hanger  btishing  ami 
pressing  the  new  bushing  in  one 
operation. 

To  remove  a  spring  for  replace 
ment  or  new  bushing  installalion 
on  a  Dodge,  Plymouth,  Chrysler  or 
Imperial,  the  rear  shackle  should 
first  be  removed  after  the  car  and 
axle  have  been  jacked  and  the  low- 
er shock  mount  disconnected.  The 
next  step  is  removal  of  the  from 
hanger  nut  and  bolt,  then  the  U 
bolts  and  plate. 

Recommended  spring  installa- 
tion procedure  on  the  above  Chns- 
ler  vehicles  calls  for  finger-tight  in 
stallation  of  the  hanger  l>olt  and 
nut,  U-bolts  and  shackles  in  this 
order,  followed  by  torquing  of  I' 
bolts  to  60  to  80  Ib.-ft.  and  shackle 
nuts  to  40  Ib.-ft.  After  the  jacks 
are  removed  and  car  w- eight  is  on 
the  wheels,  the  hanger  bolts  should 
then  be  torc|ued  to  65  Ib.-ft. 

Install  in  Eye 

When  replacing  the  rubhcr 
hanger  bushings  on  Oldsmohile 
springs,  the  outer  rubber  bushing 
only  is  installed  in  the  eye  before 
positioning  the  spring  in  its  front 
hanger.  The  method  of  installing 
the  inner  bushing  is  to  insert  the 
bushing  into  the  eye  through  the 
hole  on  the  inside  of  the  hanger 
bracket.    Soap    and    water    can  be 

MOTOR,  July  1961 


used  to  ease  installation,  if  re- 
quired. 

On  a  Falcon  or  Comet  rear 
spring  installation,  after  the  shack- 
le nuts  have  been  tightened  to  13 
to  20  Ib.-ft.  and  U-bolts  tightened 
to  the  same  tension,  the  car  axle 
should  be  raised  on  stands  to  place 
the  spring  at  its  curb  load  position 
and  the  hanger  stud  nut  torqued 
to  30  to  40  Ib.-ft. 

Each  front  hanger  bracket  on 
Studebaker  models  has  two  hanger- 
bolt  mounting  holes.  The  left 
spring  hanger  bolt  should  be  in- 
stalled in  the  lower  hole  of  the  left 
bracket,  and  the  right  spring  bolt 
in  the  upper  hole  of  the  right 
bracket. 

Sagging  springs  and  rear  axle 
misalignment  are  due  to  loose 
spring  U-bolts  or  a  broken  center 
pin.  These  two  conditions  warrant 
checking.  Since  most  current  leaf 
springs  are  designed  with  a  flat  or 
slightly  reversed  arch,  the  presence 
of  this  negative  arch  cannot  in  it- 
self be  considered  sufficient  cause 
to  replace  springs  without  a  care- 
ful check  of  the  chassis  rear-riding 
heights. 

Measure  Riding  Height 

On  Comet  models,  rear  riding 
height  is  measured  between  the 
axle  housing  and  the  side  raiTs  un- 
derside approximately  14  in.  to  the 
rear  of  the  bumper  bracket  flange. 
With  tires  at  recommended  infla- 
tion pressure,  the  height  on  sedan 
models  should  be  6^4,j  in.  and  on 
station  wagons  6^'*/i(i  in.,  with  an 
allowable  tolerance  of  \/^  in.  on 
either  model. 

On  1961  Lincoln  Continental, 
the  normal  rear  height  measured 
from  the  same  relative  locations  is 
814  in.  with  allowable  limits  rang- 
ing from  7\/^  to  83/,  in.  This  is  an 
average  of  two  readings,  the  first 
taken  after  pushing  the  rear  bump- 


er down  1  in.  and  releasing,  and  the 
second  taken  after  lifting  the  rear 
bumper  1  in. 

The  riding  height  on  all  1959-60 
Oldsmobiles  is  6\/g  to  6^  in.,  from 
the  top  of  the  housing  to  the  side 
rail  bottom  behind  the  rubber 
bumper. 

There  are  two  methods  of  meas- 
uring to  determine  rear  axle  shift- 
ing due  to  loose  U-bolts  or  a 
sheared  center  pin.  One  check  is 
by  diagonal  measurement  from  one 
of  the  attaching  bolts  on  the  axle 
housing,  or  each  backing  plate,  to 
a  crossmember  corner  or  side  rail 
reference  point  on  the  opposite 
side. 

Alternate  Method 

The  alternate  method  is  measur- 
ing the  distance  from  the  front 
edge  of  the  U-bolt  forward  on  each 
side  to  a  frame  rivet,  bracket  or 
similar  reference  point  at  the  same 
location  on  each  side  rail.  On  Ford 
frames,  a  locating  hole  at  the  rear 
of  the  front  hanger  bracket  on 
each  side  rail  can  be  used  for  this 
measurement.  With  either  method 
of  measuring,  distances  should  be 
equal  within  i/g  in.  of  each  other. 
A  distance  variation  greater  than 
this  amount  indicates  the  axle  is 
out  of  line  with  the  frame  and 
front  wheels.  This  can  be  corrected 
by  replacing  the  center  bolt  or 
tightening  the  U-bolt. 

THE  END.  NOW  TURN  BACK  TO  PACE  54 


Sales  Movie  Wins  Award 

*'Ya  Gotta  Let  Em  Know,"  an  AP 
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wholesaler  meetings,  was  awarded 
first  place  in  the  s^lcs  promotion 
category  of  the  American  Film  Fes- 
tival, which  is  sponsored  by  the 
National  Visual  Presentation  Assn. 
and  the  Sales  Executive  Club  of 
New  York. 


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Leading  Automotive  Manufacturers  in  July  1961  MOTOB 


ADVERTISERS'    INDEX 


ThiM  index  is  an  editorial  feature,  maintained  for  the  conremence  of  readers.  It  is  not  a 
part  of  file  advertisei^s  contract  and  MOTOR  assumes  no  responsibility  for  Us  correctness. 


A.  C.  Spark  Plug  Co.  .10-11, 122-123 

Airtex  Automotive  Div 174 

Albertson  &  Co.,  Inc 168 

Alemite  Div. 

Stewart-Warner    126-127 

Allied  Automotive  Parts 

Company 171,  173 

American  Grease  Stick  Company  137 

American  Hammered  Div 103 

Armstrong  Rubber  Company  ...  16 

Armstrong- Victor  Division 5 

Autolite  Division   22-23 

Baldwin  Manufacturing  Co.,  J.  A.  17 

Barbee  Co.,  The 108 

Bear  Mfg.  Co.  r. 89 

Bearf oot  Airway  Corporation  . . .  156 

Bishman  Mfg.  Co 168 

Black  &  Decker  Mfg.  Co.  .  .62-63, 140 
Blackhawk  Hand  Tools,  The  New 

Britain  Machine  Co ^ . . ...     8 

Briggs  Shock  Absorber  Co.  Div.  .161 

Chevrolet  Motor  Div 4,  82-83 

Champion  De Arment  Tool  Co.  . .  143 
Champion  Spark  Plug  Co.  .  .106-107 

Chicago  Pneumatic  Tool  Co 91 

Clevite  Service,  Inc 129 

Commercial  Credit  Corp 105 

Delco  Brake  Fluid 78 

Delco-Harrison   67 

Delco-Rochester   77 

Detroit  Aluminum  &  Brass  Corp. .  158 
Dill  Manufacturing  Company  . . .  169 
du  Pont  de  Nemours  & 

Co.,  Inc.,  E.  1 18-19,  138-139 

Durkee- Atwood  Company 168 

Duro  Metal  Products 95 

Echlin  Manufacturing  Company.  94 

Eis  Automotive  Corp 65 

Everhot  Products  Company 154 


Federal  Mogul  Service 
Federal  Mogul  Engine  Bearings  21 

Federal  Mogul  Service   61 

National  Seal  Div 125 

Felt  Products  Mfg.  Co 9 

Fox  Products  Co 144 

Fram  Corporation 

145, 146-147, 148-149, 150-151, 152 

Gates  Rubber  Co.,  The 81 

Gould-National  Batteries,  Inc.  . .  20 

Gray  Company,  Inc 130 

Graymllls  Corporation    162 

Grey-Rock  Div.  of  Raybestos- 

Manhattan,  Inc.  .  .109,  110-111, 112 
Gumout  Div.,  P^insylvania 

Refining  Co 114-115 

Harley-Davidson  Motor  Co 159 

Hastings  Mfg.  Co Covers  3  &  4 

Heli-Coil  Corporation 167 

House  Beautiful 24 

Ideal  Corporation 171 

Indestro  Manufacturing 

Corporation    95 

Ingersoll-Rand    131 

Inland  Mfg.  Co.  of  Omaha 142 

Kellogg- American 

Div.,  Scaif e  Company 135 

Kem  Manufacturing  Co.,  Inc 108 

Martin  Filter  Corporation 98-99 

McQuay-Norris  Mfg.  Co 26-27 

Minnesota  Mining  &  Mfg.  Co 25 

Monroe  Auto  Equipment  Co.  .  .30-31 

Moog  Industries,  Inc 96-97 

Mopar  Parts  and  Accessories 
Division,  Chrysler  Motors 
Corporation    86-87 

National  Auto.  Parts  Assn 92-93 

National  Brake  Block  Corp 134 


National  Machine  Works,  Inc.  . .  .171 

Neapco  Products,  Inc 140 

Niehoff  &  Co.,  C.  E. 132-133 

P.  &  D.  Mfg.  Co 136 

Pennzoil  Company 12 

Perfect  Circle  Corp Cover  2 

Permatex  Co.,  Inc. 1 

Purolator  Products,  Inc 6-7 

Quaker  State  Oil  Refining  Corp..  121 

Radiator  Specialty  Co 171 

Raybestos  Div., 

Raybestos-Manhattan  Inc.  ..14-15 

Rinshed-Mason  Co 13 

Rotary  Lift  Division,  Dover 

Corporation    164 

Schrader's  Son,  A 28 

Sealed  Power  Corp 32 

Snap-On  Tools  Corp. 165 

Standard  Motor  Products,  Inc.  . .    3 

Standard-Thomson  Corp 166 

Stewart- Warner, 
Instrument  Div 170 

Thermoid  Div.,  H.  K.  Porter  Co., 
Inc 118-119 

Thompson  Ramo  Wooldridge  Inc.  85 
Triple-A  Specialty  Company  ...163 

Tung-Sol  Electric  Inc 117 

Tungsten  Contact  Mfg.  Co 155 

Union  Carbide  Consumer 
Products  Company,  Division  of 
Union  Carbide  Corporation  ...  29 

United  Motors  Service  Div. 
67,  69,  70-71,  72-73,  74-75,  76,  77, 78 

Valvoline  Oil  Company 157 

Winona  Tool  Mfg.  Co 156 

Wolfs  Head  OU  Refining  Co., 
Inc 141 


► 


172 


MOTOR,  July  1961 


AUGUST    1961 

OF  MlbHiGAN 


AUG  25 ,1961 


V  Magazi 


Cures  for  Stubborn  Oil  Leaks     Page  58     Steel  Battles  Aluminum  Page  42 

Dealers  Can  Lick  Inventories     Page  38     End  Cooling  System  Threats      Page  54 

Green  News  Section  Page   33  •  Index  Page  2 


The  basic  metal  used  in  Perfect  Circle  rings  is 
specially  selected  for  its  active,  spring-like 
qualities.  And,  each  ring  is  carefully  engineered 
to  distribute  its  radial  pressure  properly  for 
maximum  conformability,  even  in  tapered  and 
out -of- round  cylinders. 

This  radial- active  design  results  in  sustained 
compression,  less  blow- by  and  positive  oil  control* 

It's  one  of  the  many  reasons  why  leading  engine 
and  vehicle  manufacturers,  fleet  operators,  race 
drivers  and  mechanics  the  world  over  prefer  and 
specify  Perfect  Circle  piston  rings. 

For  lasting  performance,  always  install  genuine 
Perfect  Circles — the  rings  the  "pros"  prefer. 


NEW  PC 
VALVE  SEALS 

stop  oil  loss  past 
valve  guides,  reduce 
valve  sticking. 
For  superior 
performance, 
install  PC  Valve 
Seals  with 
every  ring 
job 


.4.> 


*    ^/SrON  RJN08     •     POWER  SERVICE  PRODUCTS 

HAGeRSTOWN,  INDIANA  •  DON  MILLS,  ONTARIO,  CANADA 


AUGUST  1961 

Volume  116 
Number  2 


MOTOR 


250  West  55th  Street 

New  York  19,  N.  Y.,  U.S.A. 

PLaza  7-5020  / 

\ 


CLIFFORD  S.  BAILEY 

Publisher 


EDWARD  FORD  RICHARD  £.  DEEMS 

Editor  Prerident— Magazines  Division 

UERT  LUND  Detroit  Editor      PETER  SILVERI  Managing  Editor       WALTER  O.  KOEHLER  Engineering  Editor 
WILUAM  J.  MORELAND  Technical  Editor        BERT  MILLS  Washington  Editor 

HENRY  J.  LEE  Art  Editor 
Publbhcd  by  Hearst  Ck)rp..  RICHARD  E.  BERLIN,  President 


COVER    Painted  by  Harry  GofF 
GREEN  SECTION    Late  News  as  MOTOR  Goes  to  Press 


33 


EDITORIAL    Specialist  or  Generalist?  37 

SERVICE    fie  Sure  Primary  Resistance  Is  Right 40 

Correct  Jacking  Speeds  Up  Unitized  Body  Work 48 

Offer  Quality  Front-End  Service 50 

Oil  Plus  Coolant  Equals  Trouble 54 

Cures  for  Stubborn  Oil  Leaks 58 

Factory  Service  Slants 64 

Fix  It 72 

Dealers  Can  Lick  Inventory  Challenge 38 

Salesmen  Must  Be  Prepared  to  Sell 44 

Cleans  Up  on  Air  Cleaners 46 

Cap  Says  "Get  Service  Costs  Down" 52 

Spot  a  Sale  in  One  Second 57 

DESIGN  DEVELOPMENTS  Steel,  Aluminum  Battle  for  Car  Makers'  Favor 42 


MANAGEMENT 


DEPARTMENTS 


What  Detroit  Is  Thinking . .  41 

Capital  Close-Ups 47 

As  Engineers  See  It 51 

Cartoons   56 

How's  Business? 60 

What  Caused  This? 66 

How  Would  You  Fix  It?  . . .  78 

Is  It  Legal? 82 


News  for  Jobbers 84 

Things  to  Come 94 

Quick  Service  Specifications  96 

Mechanical  Specifications  . .  98 

New  Products 104 

U.S.  Vehicle  Sales 138 

Imported  Vehicle  Sales 139 

Can  You  Name  It? 162 


NDEX    OF  ADVERTISEMENTS 


182 


ADVERTISING  REPRESENTATIVES 

K.  L.  Geelhood,  Advertising  Manager 

GUbert  W.  H.  Robey  Richard  S.  Daley  Wayne  D.  Mayfield 

Drake  Ray  D.  Moore  803-4  New  Center  Bldg.  1836  Euclid  Ave. 

50  West  55th  St.  11  N.  Wacker  Dr.  Detroit  2,  Mich.  Cleveland  15.  Ohio 

lew  York  19,  N.  Y.  Chicago  6,  111.  TRinity  12230  SUpcrior  11 177 

Laza  7-5020  FRanklin  2-0640 


James  C.  Galloway  and  Co. 
6535  Wilshire  Blvd. 
Los  Angeles  48,  Cal. 
OLive  5-3223 


MOTOR 


D 


Al'^i 


MOTOR  if  publUh«d  monthly  by  th«  HEARST  CORPORATION,  250  W«st  55th  St..  N«w  York  19.  N.  Y..  U.S.A.  Richard  E. 
Btrlin,  Pr«ftid«nt;  G^org^  H«orst,  Vic«  Pr«sid«nt'  Richard  E.  D««ms,  Ex«cutiv«  Vic«  Pr«sid«nt  of  Magaxin«t;  Fr«d  Ltwis,  Vict 
President  and  General  Manager  of  Magazines:  Robert  F.  MacLeod.  Vice  President  for  Advertising;  John  R.  Miller,  Vice  Presi- 
dent for  Circulation;  Clifford  S.  Bailey.  Vice  President  for  MOTOR;  G.  O.  Marlcuson.  Vice  President  and  Treasurer:  R.  F. 
McCauley.  Secretary.  ®  1961  by  the  Hearst  Corporation,  all  rights  reserved.  Cable  address  DICREDEEMS  NEW  YORK. 
Second-class  postage  paid  at  New  York.  N.Y..  and  at  additional  mailing  offices.  Printed  in  U.  S.  A.  Price  per  copy,  50  cents; 
subscriptions,  payaole  in  advance.  |4  for  one  year;  $7  for  two  years;  Canada,  $5  for  one  year;  foreign  countries.  $7  for  one 
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/ 


USE  THE  FULL  PERMATEX  LINE 


You  won't  see  these  products 
in  a  supermarket  because 
only  you  sell  Permaten 
Chemical  Product 


M4S^  ne  TMS 'T^OcMeSOO^MiL  / 


COI 


ANY,    INC. 

300  Broadway,  Huntington  Station,  L  I.,  New  York 
Factorits:  Brooklyn  35,  N.  Y.  •  Kansas  City  15,  Kansas 


MOTOR,  August  1961 


MOTOR 


AS  I  I'l  III  III  I  GOES  TO  PRESS 


Last-Minute  News  . .  What  It  Means  . .  What's  Ahead 


Retailers  Encouraged    While  new  car  sales  last  month  were 
By  Trade  of  Black  Ink   not  exactly  exciting,  a  good  many 

dealers  ended  the  month  with  a  bit 
of  black  ink  showing  on  the  books  •  This  was  encouraging  in 
view  of  the  expected  summer  doldriims  and  the  disappointing 
sales  in  the  first  10  dayse  Some  dealers  now  think  it  possi- 
ble to  go  through  the  third  quarter  with  a  profit,  to  finish 
the  year  with  money  in  the  bank,  feats  that  seemed  fantastic 
during  last  winter *8  bleak  days  and  in  early  springs 

August  Production   This  month* s  production  of  new  passenger 
To  Be  Cut  in  HaTT   cars  is  scheduled  at  about  half  the  July 

totals  The  August  goal  is  175^000  units 
of  which  about  1|0,000  will  be  1961U,  laostly  Ford  and  Chev- 
rolet •  This  compares  with  the  July  output  of  1|01,000  cars^ 
Barring  labor  trouble,  the  September  rate  will  be  pushed  up 
to  about  500,000  units,  all  of  them  1962* s« 

Sales  Push  Ahead    One  of  the  cheering  notes  last  month  was 
or  Year-Ago  Total   the  fact  that  sales  added  up  to  U35fOOO, 

not  a  record-breaking  total  but  substan- 
tially ahead  of  July,  I960,  when  sales  dropped  sharply  to 
an  unexpected  1|10,000«  Neither  factories  nor  dealers  were 
disappointed  with  last  month* s  performance  • 

Mfcke  Better  Deals   Dealers  making  a  profit  can  thank  the 
Aa  Stocks  Shrink    gradually  melting  inventories  of  1961 

cars«  Under  less  pressure,  they  can  af* 
ford  to  wait  for  better  deals •  Discounting  occurs  but  not  to 
the  same  extent  as  in  previous  years •  Last  month  peeled  U0,» 
000  cars  off  dealer  stocks,  which  stood  at  665fOOO  units  on 
Aug«  1«  With  no  production  of  196r*s  this  month,  further  re- 
duction can  be  expected^  Dealers  will  have  about  two  weeks 
in  Septeinber  before  new  model  announcements  • 

Demand  Still  Strong   Not  unexpectedly,  the  used  car  trade 
For  Used  Compacts     has  turned  soft  in  most  areas •  Sales 

are  down,  inventories  up^  As  in  previ- 
ous years,  many  used  car  buyers  are  shopping  new  car  sales- 
rooms in  search  of  clean-up  bargains*  Others  are  waiting  un« 
til  196l^s  are  being  traded  in  on  1962* s«  Prices  are  slight- 
ly lower,  except  on  compact  models  for  which  the  demand  con- 
tinues to  run  well  ahead  of  supply* 


MOTOR,  August  1961  ^^ 


Chrysler  still  Seeks 
Outs ide  Exeout lyes 

Election  of  Lynn  A*  Towns  end 
as  president  of  Chrysler  has 
not  stilled  Detroit  reports  the 
company  is  seeking  outside  for 
executive  manpower ^  either  as 
aide  to  the  new  president  or  to 
direct  his  activities •  Uhder 
long-standing  Chrysler  policy^ 
the  board  chairman  directs  pol* 
icy  and  that  office  has  been 
left  vacant • 

Chances  of  Finance 
Disclosure  BlllHgnria 

It  looks  as  if  TOe  two«*year 
effort  of  Senator  Paul  Douglas 
to  gain  enactment  of  his  bill 
(S.  I7I1.O)  to  require  full  dls- 
closure  of  finance  charges  will 
stretch  Into  a  third  year*  Un* 
less  Congress  continues  in  ses«» 
cion  longer  than  now  expected 
there  will  not  be  time  for  even 
the  Senate  to  act  this  year* 
The  Senate  banking  subcommittee 
has  at  least  one  more  hearing 
planned  later  this  fall* 

Tardy  D^ J^ j-^ f ^^^f  g 
Seen  for  1962  Models 

Although  dealers  will  shortly 
have  a  full  complement  of  show- 
room samples  of  1962  models^  it 
may  take  two  to  four  months  to 
fill  orders  for  some  vehicles* 
New  additions  invariably  pre- 
sent problems  in  production  and 
this  year's  entries,  assembly 
planners  say,  will  be  no  excep«> 
tlon*  With  availability  lirni- 
ted,  dealers  will  have  to  per- 
suade prospects  to  put  up  sub- 
stantial deposits  as  a  hedge 
against  their  going  elsewhere* 

Prices  to  Hold 
On  Popular  Models 

Report  from  car  company  in- 
siders Is  that  factory  econo- 
mists have  won  out  in  an  argu- 
ment with  costing  departments 
on  what  direction  prices  should 
take  on  new  models*  Economists 
voted  against  a  price  boost  on 


the  grounds  that  car  buyers  are 
skittish  enough  without  hitting 
them  with  higher  tags*  Cost  es- 
tlmators  took  the  position  that 
increases  in  costs  Justify  a 
nominal  hike  in  prices*  Some  da 
luxe  cars  may  go  up,  but  breads 
winner  models  are  seen  holding 
steady  at  1961  levels* 

Auto  Union  to  Ask 
Washington '  s  Help 

Beginning  the  morning  of  Aug* 
20,  car  makers  and  the  United 
Auto  Workers  will  settle  down 
to  serious  negotiations  on  a 
new  labor  contract*  Everything 
up  to  now  has  been  in  the  na- 
ture of  preliminary  skirmish- 
ing* Pattern  from  here  on  is 
not  hard  to  guess*  Union  will 
accept  the  Industry's  top  offer 
and  then  appeal  to  Washington 
to  step  into  the  talks* 

Inventory  Headache 
Varies  with  Dealer 

Wide  variance  in  inventories 
of  dealers  handling  identical 
brands  points  up  the  need  for 
Inqprovement  in  new  car  distri- 
bution, one  of  the  National  Au- 
tomobile Dealers  Assn.'s  sev- 
eral goals*  Although  the  total 
Inventory  tally  is  favorable, 
situation  among  individual  re- 
tailers is  uneven,  with  some 
outlets  crammed  to  the  wall 
while  others  report  shortages* 
One  reason  for  the  Imbalance  is 
that  factories  fail  to  weigh 
local  economic  conditions  when 
shipping  cars  to  dealers* 

Factories  to  Ration 
New  Makes  In  Fall 

For  the  first  time  since  the 
Korean  War,  car  makers  will  re- 
sort to  rationing  this  fall^ 
Dealers  have  been  notified  they 
will  be  limited  to  three  or 
fovir  units  per  month  on  certain 
models  (new  makes  of  cars  and 
new  body  styles)  until  late  in 
November  or  mid-December*  Re- 
calling criticism  by  both  cus- 


34 


KOTOR,  August  1961 


tomer  and  dealer  In  other  years 
when  new  offerings  were  rushed 
throtigh  with  defective  conqpo* 
nents^  factories  want  a  chance 
to  test  production  models  be«i 
fore  opening  up  full  blasts 

Chrysler  Pull«»Slge 
cars  to  Show  Qaln^ 

A  car  that  was  not  even  con«> 
sldered  a  contender  for  sales 
honors  when  1961  models  were 
announced  last  fall  will  hang 
up  an  inqpresslve  victory  next 
month*  Vhen  the  count  comes  In 
on  1961  model  sales,  the  Chrys- 
ler brand  will  have  registered 
more  deliveries  of  standard- 
slse  vehicles  than  In  the  pre-^ 
vloua  model  year,  an  aohleve«i 
ment  not  equaled  by  any  other 
conventional  else  car«  Such  a 
showing  belles  the  claim  from 
some  quarters  that  the  full* 
slse  car  Is  a  dead  ltem« 

Not  All  Dealers 
Happy  with  19bg*s 

Informal  poiiTf  dealers  In 
Detroit  for  previews  foimd  most 
of  them  pleased  with  new  mod- 
els •  Some  retailers  feel  that 
Industry  Is  making  a  mistake  In 
overdressing  the  cars  and  lard- 
ing on  chrome,  a  throwback  to  a 
styling  gimmick  of  five  years 


ago«  Dealers  also  express  the 
opinion  that,  with  more  models 
than  ever  before,  it  will  be 
difficult  to  do  a  volume  busi- 
ness in  any  one  line« 

Factories  to  Push 
Ijaxurj   Congacta 

Dealers  can  expect  plenty  of 
pressure  to  push  luxury  com- 
pacts in  the  new  model  year« 
Other  producers  want  to  dupli- 
cate Chevrolet's  ahowing  with 
its  premium-prioe  Corvair  Mon- 
2a«  This  version  has  been  gar- 
nering almost  half  of  Corvair 's 
business •  Luxury  editions  pro- 
duce fatter  profit  for  facto- 
ries, hence  the  pressure  will 
be  on  dealers  to  deliver  more 
of  the  more  expensive  models* 

QM>  Chrysler  to  Test 
Rivals  for  T-BljFiT 

Both  GH  and  Chrysler  aeem  to 
have  hit  on  the  same  strategy 
for  measuring  the  market  for 
cars  to  compete  with  Thunder- 
bird  •  Both  firms  will  seek  to 
test  demand  by  inserting  highly 
dressed,  high-priced  products 
in  their  regular  lines  in  the 
fall*  The  cars  will  not  hit  the 
T-Bird  straight  on,  because 
they  will  not  be  divorced  from 
parent  lines* 


Brief  but  Reports  that  the  Big  2  might  discontinue  certain  of 
Intportant  their  standard- size  products  are  without  foundation 
••••Buick's  Special,  which  got  off  to  a  slow  start 
compared  with  its  compact  counterparts  at  Pontlac  and  Oldsmobile, 
is  now  selling  at  the  same  rate  or  slightly  better  than  Tempest 
and  F-85«*« •Clean-up  of  *6l  models  has  been  surprisingly  free  of 
wild-eyed  advertising,  excluding  habitual  violators  who  run  ras- 
zle-dazzle  year  *round««%.?ord  is  unhappy  with  foreign  contractors 
involved  in  pre-production  work  on  its  minlcar.  Cardinal*  Bungling 
by  suppliers  could  delay  the  vehicle  imtil  late  summer  of  next 
year*««»?ontiac  will  drop  one  series  for  *62,  replace  it  with  a 
new  luxury  car* •••Sales  of  compacts,  now  nearlng  38  per  cent  of 
the  total  market,  are  expected  to  bite  off  at  least  kO  per  cent  by 
year's  end^^ ••Dealer  who  complained  to  a  factory  official  that  mix 
of  models  has  grown  so  large  that  he  is  unable  to  finance  a  repre- 
sentative stock  was  told  he  should  find  a  secondary  source  of  fi- 
nancial assistance  **so  you  can  carry  more  models*** 


MOTOR,  August  1961 


Demand  for  Service 
Skips  Sunmer  Lull 


Running  contrary  to  the  usual  seasonal  pat* 
tern^  the  demand  for  service  and  repairs  made 
a  comeback  In  July  after  an  unexpected  dip  In 
June  and  gave  every  Indication  that  It  would  remain  strong  during 
this  Bionth*  Heavier  vork  was  not  so  plentiful  as  some  garages  and 
service  departments  would  have  liked  but  the  volume  of  lighter 
work  more  than  offset  this  lack*  In  most  cases »  July  volume  sur* 
passed  June's  and  for  a  good  many  shops  It  was  higher  than  for  the 
same  month  last  year«  Car  dealers  and  garagemen  who  extend  credit 
on  service  work  report  collections  slow  but  not  desperate  •  The 
outlook  Is  considered  by  most  shops  to  be  encouraging • 


Jobbers*  Sales 


Head  Up  AgaJ 
After  the 


^aln 

'7une  sllde-off  In 
sales  ^  idiolesalers  *  volume  dur- 
ing July  showed  a  gratifying 
Increase*  In  many  cases ^  sales 
topped  July  of  last  year  when 
the  I960  boom  first  began  to 
lose  steam*  They  would  be  bet- 
ter stlllt  some  Jobbers  say^  If 
repairmen  could  be  Induced  to 
bring  their  stocks  up  to  nor* 
mal*  The  only  real  complaint ^ 
thought  Is  that  collections  are 
gradually' getting  tougher* 

Parts  Makers'  First 
Half  Tops  1960  Marg 

Parts  and  equipment  makers 
did  more  business  In  the  first 
half  of  this  year  than  In  the 
like  period  of  1960^  according 
to  the  Motor  and  Equipment  Man- 
ufacturers Assn*  Companies  re- 
porting sold  7*53  per  cent  more 
goods  In  the  first  half  of  1961 
than  last  year*  The  gain  was 
shared  by  every  category ^  al« 
though  equipment  makers  showed 
the  smallest  gain*  Sales  In 
second  quarter  topped  the  first 
quarter  by  7«3  per  cent* 

New  Ford  Brands 
Three  Months  Off 

Ford's  new  mTd-slze  series  - 
one  for  Ford  Division,  another 
for  Lincoln-Mercury  retailers  - 
will  not  go  into  production  un- 
til after  the  cozqpany's  estab- 
lished nameplates  have  -bowed* 
This  puts  an  October-November 
date  on  dealer  shipments* 


^^^!^-^^?-  Exclusive 
On  QM's  V-fe  Engine 

Bulck  reportedly  has  an  ex- 
clusive for  at  least  one  year 
on  GM*s  new  V-6  engine  and  will 
not  share  the  plant  with  P-85 
and  Tempest  before  1963  models , 
if  then*  The  other  6M  divisions 
might  offer  the  plant  as  an  op- 
tion a  year  from  now,  depending 
on  Bulck* s  experience  with  lt« 

Price  Overlap  in  1962 
To  Be  Worst  in  Years 

Upcoming  model  year  will  see 
still  more  crowding  of  car  pri- 
ces, instead  of  the  improvement 
hoped  for  by  dealers*  Area  of 
neak  competition  will  be  in  the 
|2,l4.00  to  #2,800  range,  where 
the  new  senior  compacts  will  be 
pegged*  Overlapping  of  prices 
in  this  area  now  surpasses  sit- 
uation that  existed  in  the  old 
medium-price  market  when  compe- 
tition was  at  its  fiercest* 

Car  Leasing  Firms* 
Views  Sway"petrolt 

Leasing  firms,  long  ignored 
by  Detroit,  are  beginning  to 
exest  considerable  influence  on 
factories*  Car  makers  have  re- 
cently discovered  that  recom- 
mendations or  product  criticism 
by  leasing  concerns  can  have  a 
decided  effect  on  sales*  Facto- 
ries do  not  pay  much  heed  to 
suggestions  from  lease  opera- 
tors on  styling,  but  they  lis- 
ten with  respect  when  rental 
firms  complain  of  engineering 
or  service  shortcomings* 


36 


MOTOR,  August  1961 


MoTSR 


EauXAJU^ 


specialist  or  Generalist? 

It  is  hardly  a  ripple  as  yet,  but  the  makings  of  a  possible  new 
wave  are  to  be  noticed  in  the  automotive  service  field. 

For  several  years,  the  tide  has  been  running  strongly  toward 
specialization.  This  was  perhaps  inevitable  in  face  of  the  tre- 
mendous growth  in  vehicle  population.  For  the  first  time,  it 
seemed  possible  for  a  shop  to  limit  its  efforts  to  one  class  of  work 
and  still  get  sufficient  volume  to  make  a  living.  Specialization 
then  opened  the  door  to  chains,  a  fact  that  spread  consternation 
among  independent  garages. 

One-job  shops  soon  ran  into  difficulties.  The  general  repair 
shops— generalists  as  opposed  to  specialists— fought  back,  and 
even  the  specialty  chains  soon  found  they  had  to  broaden  the 
types  of  service  they  offered. 

Now  among  many  successful  independent  shops  the  convic- 
tion is  growing  that  broader  appeal— a  wider  variety  of  services 
—is  the  way  to  attract  more  customers.  Repairmen  can  expect 
to  see  owners  of  modern  cars  less  often  than  they  did  the  owners 
of  1950  or  even  1955  cars,  because  today's  vehicles  need  service 
less  often.  The  logical  thing  to  do,  if  owners  make  fewer  calls 
on  shops,  is  to  bid  for  more  customers.  Some  thoughtful  garage- 
men  believe  the  way  to  do  this  is  to  offer  a  full  range  of  repair 
service— as  near  complete,  one-stop  service— as  possible. 

Getting  back  into  general  repair  work  will  take  courage  for 
shops  thoroughly  imbued  with  the  idea  of  specialization.  In  all 
cases,  it  requires  caution.  It  would  do  more  harm  than  good  to 
fit  out  a  shop  to  handle  any  and  every  kind  of  repairs  and  then 
have  the  equipment  stand  idle  because  the  expected  volume  of 
work  failed  to  develop. 

The  idea,  though,  is  fascinating.  It  may  be  the  sensible  way 
to  offset  the  less  frequent  contacts  a  shop  has  with  the  owners  of 
late-model  cars. 

EDWARD  FORD 
Editor 


TOR,  August  1961 


'Kn 


^ 


Dealers  Can 


By  Robert  Lund 

Detroit  Editor  of  MOTOR 


Unless  automobile  dealers  do  somethfng  more  poiii- 
tivc  than  grou^sC  about  factory  (orciiij^  of  cars,  the  new 
model  year  that  gets  under  way  next  month  will  see 
an  even  more  crucial  build-up  of  inventory  than  the 
hulking  stockpile  that  depressed  profits  this  year. 

1  he  one  sure  way  of  holding  stocks  at  a  reasonable 
level  is,  of  course^  for  dealers  to  order  less  merchan- 
dise. Factories  say  this  is  cutting  ofl  a  finger  to  cure  a 
hangnaiL  Dealers  need  more  merchandise,  not  less, 
faciory  savants  argue,  bec;iuse  of  (he  increased  num- 
ber of  models  being  produced. 

The  idea  is  sound  enough,  if  you  overlook  the  fact 
that  excessive  inventory  stifles  dealer  profits.  Word 
gets  around  that  stocks  are  heavy,  dealers  themselves 
get  anxious  to  unload  and  profits  suffer. 

Additionally,  the  cost  of  financing  inventory  eats 
into  earnings,  taking  a  heavy  cut  of  profit  dealers 
could  keep  for  themselves  if  they  were  not  required 
to  carry  such  staggering  stocks.  (See  June  issue  of 
MOTOR  Magazine,  page  38,  for  an  analysis  of  how 
inventory  expense  drains  profit.) 

As  factories  further  increase  the  multiplicity  of 


makes  in  the  next  model  year,  the  tendency  will  b^ 
for  dealers  to  order  si  ill  more  stock.  Tints,  the  invcn 
tory  overflow  will  continue.  And  it  could  get  nmh 
worse. 

The  reason  dealers  find  themselves  overstocked  is 
obvious  enough.  Most  merchants  order  for  in%'enton\ 
rather  than  ordering  specific  cars  for  sjiecific  cus 
tomers.  This  being  the  case,  the  only  way  dealers  can 
avoid  fjeing  smothered  by  the  cost  of  maintaining 
oversi/e  ifivcnioricN-and  still  conic*  out  ^vilh  a  pr<'^ 
-is  by  selling  oft  the  shelf,  selling  more  cu^iiomer. 
of  stock  and  not  on  special  order-  . 

In  selling  on  special  order  and  folding  ^^^^'^^^^ 
at  the  same  time,  dealers  create  a  ^^^^^^\ j  \\u  spe- 
against  their  chance  of  making  a  t>^^^^^^  ^^  \iovm. 
cial  orders  should  go  up  when  in^^^^  special  order 
Conversely,  when  inventories  ar^  _^P'  ^^^  ^^^  \^\ 
should  go  down.  The  reason  ret:»^^^^^^^^^^^Yve^Yva 
inventory  trouble  in  recent  years  ^J^  ^.^y>  rate  ol  ^ 
tried  to  combine  high  stocks  wi^  ■-  ^  ^ 


Yvigtv 


Lick  Inventory  Challenge 

Selling  off  the  shelf,  as  this  timely  article  explains, 
provides  only  sensible  solution  to  problem  of  how  car 
merchants  can  hold  large  stocks  and  still  turn  a  profit 


Ketailers  who  try  to  force  sales  by  stocking  all  models 
could  find  themselves  in  an  embarrassing,  costly  hole 


cial  orders.  Put  the  two  together  and  the  result  is  a 
car  surplus. 

Why  settle  for  the  navy  blue  job  on  the  floor,  the 
customer  reasons,  if  the  dealer  will  special  order  a 
duplicate  in  sky  blue?  Thus,  inventory  gathers  dust. 
When  the  navy  blue  number  is  eventually  sold,  it  will 
not  return  as  much  profit,  if  any,  as  its  special-order 
counterpart  because  most  of  its  potential  profit  will 
have  been  consumed  by  interest  on  floor  planning 
and  the  other  expenses  involved  in  keeping  a  car  in 
stock. 

Dealers  are  not  in  a  position  to  stem  the  Niagara 
of  models  pouring  out  of  Detroit.  And,  despite  their 
complaints  of  "too  many  new  models,"  they  show  no 
inclination  to  pull  back  on  inventories.  With  more 
models  than  ever  before  in  the  next  model  run,  sell- 
ing off  the  shelf  offers  the  only  answer  to  the  question 
of  how  dealers  can  hold  high  inventories  and  still 
make  money. 

The  first  rule  of  selling  out  of  inventory  is  the  first 


rule  of  retailing:  Order  only  what  you  can  sell.  Nat- 
urally, no  dealer  intentionally  orders  cars  he  cannot 
sell.  But  many  merchants  do  load  themselves  up  with 
slow-selling  merchandise,  cars  for  which  they  have 
few  calls,  off-beat  color  combinations,  seasonal  novel- 
ties on  which  the  factory  has  shaved  the  price  (be- 
ware the  factory  bargain!)  and  other  oddities. 

If  a  dealer  insists  on  carrying  big  banks  of  inven- 
tory, why  not  limit  the  load  to  the  most  popular  num- 
bers in  the  line?  As  long  as  dealers  are  buying  for  in- 
ventory and  not  with  specific  prospects  in  mind,  why 
stock  special-order  merchandise? 

Selling  off  the  floor  begins  with  sound  inventory 
practice.  All  that  amounts  to  is  ordering  models  that 
will  appeal  to  the  widest  number  of  prospects. 

The  foregoing  also  applies  to  accessories  and  other 
options.  By  consulting  his  records,  a  dealer  should  be 
able  to  gauge  how  many  buyers  will  want  automatic 
transmissions,  radios,  heaters  and  other  extras. 

In  buying  for  stock,  it  is  usually  to  the  dealer's  ad- 
vantage to  under-order  on  accessories,  rather  than 
over-order.  Most  top  selling  [continued  on  page  155 


'i^^ 


Be  Sure  Primary  Resistance 

These  procedures  will  help  you  check  and,  when  neces- 
sary, replace  the  new  wires  used  in  most  1960-61  cars 


Ohmmeter  leads  are  connected  to  coil  and  igni- 
tion switch  to  obtain  direct  reading  of  resis- 
tance  on   Buicks,   Cadillacs  and   Studebakers 


low  resistance  to  aid  starting.  The  resistor  becomes 
extremely  hot  when  the  engine  runs.  This  increases 
the  resistance  and  reduces  the  current  flow  across  the 
points.  The  sf)ecial  resistance  wire  is  approximately 
5  to  6  ft.  long  and  is  made  of  stainless  steel  or  a  special 
alloy,  plastic-coated  and  covered  with  a  glass  braid. 
There  is  a  relatively  small  temperature  rise  and  the 
resistance  wire  is  switched  out  of  the  circuit  for  starl- 
ing and  back  in  again  for  running. 

Test  procedures  for  the  new  resistance  wires  are 
simple.  An  ohmmeter  can  be  used  to  take  a  direct 
reading  of  the  wire's  resistance.  A  voltmeter  can  also 
be  used,  in  most  cases,  to  measure  voltage  drop 
across  the  circuit,  or  voltage  available  at  the  primary 
input  to  the  coil.  Test  recommendations  vary  with 
the  different  cars. 

In  1960-61  Fords  and  Falcons,  check  the  voltage 
drop  across  the  resistance  wire.  To  do  this,  conned 
one  voltmeter  lead  to  the  accessory  terminal  on  the 
ignition  switch,  and  the  other  lead  to  the  primary  in- 
put terminal  on  the  coil.  Connect  a  jumper  lead  be- 
tween the  primary  output  terminal  on  the  coil  and 
ground.  Be  sure  all  accessories  and  lights  are  off  b^ 
fore  turning  pn  the  ignition  switch.  If  the  voltmeter 


By  William  J.  Moreland 

Technical  Editor  of  MOTOR 


L  he  special  resistance  wires  used  in  the  primary 
ignition  circuits  in  most  1960-61  cars  are  new.  And 
like  most  new  things,  they  require  different  test  and 
replacement  procedures. 

If  all  is  not  right  with  primary  circuit  resistors— 
whether  they  be  the  old  block-type  ballast  or  the  new 
—the  car  owner  will  encounter  a  variety  of  woes.  For, 
as  every  repairman  knows,  excessive  primary  resist- 
ance reduces  coil  output  and  results  in  poor  per- 
formance. Too  little  resistance,  on  the  other  hand, 
will  permit  an  excessively  high  current  to  flow  across 
the  distributor  breaker  points,  causing  the  points  to 
arc  and  burn. 

The  special  resistance  wire  used  on  most  1960-61 
Ford,  General  Motors  and  Studebaker-Packard  cars, 
and  on  some  1959  models,  is  contained  in  the  regular 
wiring  harness.  Besides  the  difference  in  appearance, 
there  is  a  difference  in  the  way  the  two  resistances 
work. 

The  block-type  ballast  resistor,  when  cold,  has  a 


To  measure  voltage  drop  on  Lincoln,  Mercu- 
ry and  Comet  cars,  voltmeter  leads  are  connect- 
ed to  the  battery  and  coil  positive  terminals 


r 


40 


MOTOR,  August  1961 


Right 


RESISTANCE 


is  6.6  volts  or  less,  the  resistance  wire  is  satis- 
I£  it  is  higher  than  6.6  volts,  replace  the  re- 
wire. 

►60-61  Lincoln,  Mercury  and  Comet,  measure 
age  drop  in  the  primary  circuit  between  the 
and  coil.  Connect  one  voltmeter  lead  to  the 
post  on  the  battery  and  the  other  lead  to  the 
rminal  on  the  coil.  Connect  a  jumper  from 
lary  output  terminal  on  the  coil  to  ground, 
e  ignition  switch  on  and  the  ignition  circuit 
al  operating  temperature,  the  voltmeter  read- 
Id  be  not  more  than  7.0  volts,  or  less  than  5.5 

drop  exceeds  7.0  volts,  check  back  through 
lary  circuit  to  determine  the  point  of  high 
e.  The  allowable  drop  across  the  resistance 
>.5  to  6.5  volts.  The  drop  across  the  rest  of 
lary,  not  including  the  resistance  wire,  should 
red  .5  volts. 
59-61  Chevrolet,  1960  [continued  on  page  172 


GROUND 


To  determine  voltage  available  on  Chevrolets, 
Oldsmobiles  and  Pontiacs,  voltmeter  leads  are 
connected  to  coil  input  terminal  and  ground 


What  Detroit  Is  Thinking 


By  Robert  Lund 

Detroit  Editor  of  MOTOR 

from  a  new  source,  Chrysler  Div.'s  $3,000  Newport 
series,  but  this  maker's  products  are  still  regarded  as 
luxury  vehicles,  not  medium-priced  cars,  by  most 
motorists. 

Word  now  is  that  Buick,  long  a  rival  of  Oldsmo- 
bile,  will  go  the  Pontiac  route  in  1962.  Like  Pontiac, 
Buick  will  seek  to  attract  a  younger  age  group.  Buick, 
imd  other  competitors,  too,  will  continue  to  turn  out 
cars  in  the  Oldsmobile  class,  but  they  will  direct  their 
big  guns  elsewhere,  leaving  Oldsmobile  a  clear  field 
with  middle-aged,  high  middle  income  customers. 

In  a  way,  Oldsmobile  is  in  a  situation  similar  to 
the  position  American  Motors  was  in  a  few  years 
back.  At  that  time  AM  had  the  compact  field  to  itself 
—and  prospered  accordingly.  But  it  didn't  take  long 
for  other  producers  to  jump  on  the  bandwagon.  And 
if  Oldsmobile  has  a  fat  year  in  1962,  the  competition 
will  be  back  in  1963. 

Strong  Dealer  Following 

One  of  the  pluses  Clare  E.  Briggs  is  said  to  have 
had  going  for  him  in  winning  the  No.  1  post  in  the 
merger  of  Chrysler  and  Plymouth  divisions  under  a 
central  management  is  a  [continued  on  page   168 


Medium  Price  Field  Shrinks 

•nee  crowded  medium  price  field,  hardly  a 
of  its  old  self  of  a  few  years  ago  when  every 
r  except  Cadillac  had  an  entry  in  it,  is  ex- 
3  narrow  down  still  more  in  the  new  model 
•  a  result,  dealers  holding  the  Oldsmoile 
;  may  have  this  area  of  the  market  all  to 
es. 

lobile  has  had  no  serious  competition  from 
1  Chrysler  since  last  year  when  Mercury  and 
Topped  to  a  lower  price  notch  and  De  Soto 
ut.  The  GM  division  has  felt  some  pressure 


R,  August  1961 


\v 


Steel,  Aluminum  Battle 


Long-simmering  rivalry  has  erupted  into 
advertising  and  publicity  shooting  war  as 
one  industry  fights  to  hold,  the  other  to 
gain,  rich  market  oflFered  by  automobiles 


Bright  metars  weight  advantage  is  dramatized  in  this  picture  from  alumi- 
num maker.  Aluminum  cylinder  block  weighs  90  lb.  and  cast  iron  220  lb. 


^ 


A.ggressive  promotion  of  their  products  by  alumi- 
num companies  has  finally  shaken  the  giant  steel  in- 
dustry out  of  its  complacency.  Ever  since  World  War 
II,  representatives  of  various  aluminum  producers 
have  been  camping  on  the  doorsteps  of  automobile 
manufacturers,  armed  with  suggestions  for  new  ap- 
plications of  the  lightweight  metal. 

Their  persistence  has  paid  off  to  such  an  extent 
that  the  average  amount  of  aluminum  per  car 
reached  an  all-time  high  of  62.8  lb.  in  1961  models. 
The  automotive  industry  now  is  second  only  to  build- 
ing construction  as  a  consumer  of  aluminum,  ac- 
counting for  200,000  tons  a  year,  or  about  10  per 
cent  of  total  production. 

Despite  the  inroads  of  aluminum,  suppliers  of  iron 
and  steel  for  years  showed  no  outward  signs  of  con- 
cern. Car  factories  continued  to  use  about  14,000,- 
000  tons  of  steel  a  year.  Steel  still  accounts  for  ap- 
proximately 65  per  cent  of  the  weight  of  a  typical 
car,  while  another  19  per  cent  is  iron.  Barely  2  per 
cent  is  aluminum. 

Two  major  developments  alerted  iron  and  steel 
suppliers  to  the  possibility  of  serious  trouble  ahead. 


Aluminum  needs  fewer  machining  operations,  say 
its  makers.  Oil  pump  housing  (left)  is  85  per 
cent  finished.  Machining  cast-iron  unit  (right) 
will  account  for  85  per  cent  of  part's  final  cost 


42 


The  first  was  the  aluminum  engine,  which  replaced 
the  biggest  chunk  of  iron  in  the  automobile.  This 
change  created  a  double  threat.  If  aluminum  engines 
were  widely  adopted,  not  only  would  the  industry's 
consumption  of  iron  be  sharply  reduced,  but  much 
of  the  foundry  equipment  used  by  the  car  factories 
themselves  would  become  obsolete. 

The  second  big  scare  for  the  steel  industry  was  the 
introduction  of  an  experimental  aluminum  bumper, 
which  was  tested  extensively  by  a  number  of  auto- 
mobile companies.  At  least  two  makers  seriously  con- 
sidered it  as  a  standard  production  item.  Steel  execu- 
tives, threatened  with  the  loss  of  an  estimated  $40,- 
000,000  market,  decided  the  time  for  action  had  come. 

The  first  direct  action  was  the  offer  to  at  least  one 


for  Car  Makers'  Favor 


By  Walter  O.  Koehler 

Engineering  Editor  of  MOTOR 


car  factory  to  supply  a  stronger,  lighter  steel  for 
bumpers  at  the  same  price  they  were  paying  for  con- 
ventional stock.  As  a  result,  the  manufacturer  de- 
cided not  to  use  aluminum  bumpers. 

Next,  officials  of  Great  Lakes  Steel  Corp.,  the 
country's  largest  producer  of  steel  for  bumpers,  held 
a  press  conference.  Before  an  audience  of  magazine, 
newspaper,  wire  service  and  TV  reporters,  they  fired 
shotgun  blasts  at  steel  and  aluminum  bumpers  to 
simulate  the  action  of  gravel  being  thrown  up  by 
other  vehicles.  While  the  aluminum  bumper  was 
dented,  the  surface  of  the  steel  bumf)er  showed  only 
slight  pock  marks. 

Both  types  were  then  mounted  on  the  front  ends 
of  small  plant-trucks.  When  the  two  trucks  pushed 
against  each  other,  the  aluminum  bumper  collapsed. 
Finally,  both  bumpers  were  dipped  in  a  hot  cleaning 
solution,  said  to  be  of  the  same  tyf)e  used  by  car 
washing  establishments.  Both  the  surface  finish  and 
the  base  metal  of  the  aluminum  bumper  were  dam- 
aged, while  the  steel  bumper  showed  no  ill  effects. 

At  the  same  press  conference,  Great  Lakes  Steel  an- 
nounced a  hard-hitting  advertising  campaign  to  pub- 
licize the  advantages  of  steel  for  bumpers. 

Aluminum  suppliers,  of  course,  are  not  about  to 
cease  their  efforts  to  break  into  this  lucrative  market. 
A  spokesman  for  Reynolds  Metals  Co.  claims  that 
the  extruded  aluminum  bumper,  a  different  type 


Steel's  cormsinn  resistance  is  superior  to  alumi- 
num, reads  message  accompanying  this  publicity 
picture.  In  tests  bumpers  are  dipped  in  what  is 
said   to   be   typical   car-wash    cleaning   solution 


from  the  one  used  in  the  Great  Lakes  demonstration, 
is  50  per  cent  lighter,  yet  stronger  than  steel,  because 
metal  thickness  can  be  varied.  Heavier  sections  are 
located  where  maximum  strength  is  needed  to  resist 
impacts  and  jacking  stresses. 

To  the  charge  that  aluminum  bumpers  lack  the 
durability  of  steel,  proponents  of  the  light  metal  reply 
that  intercity  buses  have  been  using  them  for  nearly 
15  years.  While  aluminum  companies  acknowledge 
a  setback  in  their  drive  for  a  portion  of  the  bumper 
market,  they  predict  that  one  car  maker  will  swing 
over  in  1963. 

By  contrast,  the  aluminum  engine  has  already 
gained  a  foothold.  Corvair,  Buick  Special,  Oldsmo- 
bile  F-85,  Pontiac  Tempest,  Rambler,  Dodge  and 
Plymouth  now  offer  aluminum  powerplants  as  stand- 
ard or  optional  equipment.  Production  of  the  die- 
cast  cylinder  blocks  used  by  Rambler  and  the  two 
Chrysler  Corp.  divisions  will  reportedly  be  expanded 
to  provide  wider  availability  [continued  on  page  140 


In  another  picture  sent  out  by  steel 
firm,  steel  bumper  (right)  has  collided 
with  one  of  aluminum  (left).  Steel 
bumper,   naturally,   won   the   contest 


v*> 


i 


Like  a  student  who  bones  up  before  a  big  examination,  new  car 
salesman  must  map  out  next  day*s  activity  the  night  before 

Salesmen  Must  Be  Prepared 


They  can  get  ready  to  answer  opportunity's 
knock,  this  dealer  declares,  by  arming  them- 
selves with  more  knowledge  of  cars  and  buyers 


By  Harlan  A.  Klepfer, 

KUpfer  Brothers,  Inc,  Buffalo,  N.  Y. 

xjefore  a  lawyer  will  enter  a  courtroom  he'll  re- 
search and  prepare  his  case.  A  student  seeking  a  pass- 
ing grade  will  study  well  in  advance  of  the  big  exami- 
nation. In  fact,  in  all  areas  of  successful  human  en- 
deavor, preparation  precedes  action. 

The  new  car  salesmen,  no  matter  how  many  years 
he  has  been  in  the  business,  is  no  exception.  He,  too, 
must  prepare  today  for  tomorrow's  selling. 

First,  he  must  know  what  tomorrow's  assignment  is 
before  he  can  prepare  for  it.  The  best  way  to  do  this 
is  to  make  a  written  plan  or  schedule  of  the  next 


day's  work.  This  will  be  his  assignment  to  study  and 
prepare  for. 

When  should  this  plan  be  made?  The  best  time  is 
just  before  the  salesman  leaves  for  home  at  night. 
All  notes,  messages  and  correspondence  that  have 
been  received  during  that  day  should  be  consolidated. 
The  schedules  of  the  previous  day  or  two  are  then 
checked  for  any  unfinished  deals  and  these  are  added 
to  the  list. 

The  following  day  can  be  divided  into  suitable 
work  periods.  After  marking  off  hours  to  be  spent  on 
the  sales  floor,  the  salesman  should  arrange  his  work 
sheet  in  the  order  that  will  be  convenient  for  him- 
self and  his  customers. 

He  must  plan  the  route  he  is  going  to  cover  for  out- 


44 


MOTOR.  August  1961 


side  calls,  figuring  enough  time  for  necessary  paper 
work,  such  as  sending  out  mailing  pieces,  birthday 
cards,  letters  and  personal  "thank  you"  notes  to  cus- 
tomers who  have  taken  delivery  of  cars  the  day  before. 

Part  of  the  salesman's  preparation  for  selling  is  to 
go  through  his  personal  index  file  of  owners  and 
prospects  that  have  been  carried  forward  to  be  con- 
tacted "next  month."  Tomorrow  might  be  the  right 
time  for  such  con  tact  I 

Most  important  of  all,  the  salesman  must  mark 
down  on  his  work  sheet  appointments  for  demonstra- 
tions and  deliveries. 

Schedule  Can  Be  Flexible 

Now,  it  isn't  necessary  for  a  man  to  stick  rigidly  to 
this  daily  work  plan  if  something  important  unex- 
pectedly crops  up.  The  principal  purpose  of  schedul- 
ing tomorrow's  work  is  to  help  a  man  arrange  his 
time  in  a  profitable  and  useful  manner. 

After  having  planned  his  next  day's  work,  a  sales- 
man will  automatically  think  about  it  on  his  way 
home.  And  as  he  thinks  about  it,  ideas  will  come  to 
him  that  will  help  the  next  day. 

It  is  like  knowing  you  have  to  make  a  speech  at  the 
end  of  the  week.  You  start  on  Monday  to  think  about 
what  you  are  going  to  say  and  by  the  time  Friday 
rolls  around  you  have  thought  of  many  things  dur- 
ing the  week  that  you  can  use  in  your  speech.  If,  on 
the  other  hand,  you  learn  that  you  have  to  make  a 
speech  five  minutes  before  you  are  to  step  on  the 
stage,  you  can  never  go  before  the  audience  as  well 


stock,  but  is  in  the  shop  being  made  ready  for  dispfay, 
don't  tell  the  prospect  to  come  right  down  with  his 
wife.  Tell  him  you  know  of  just  such  a  car  that  is 
coming  in  a  day  or  two  and  that  it  is  well  worth  wait- 
ing for.  Then  call  back  and  invite  him,  his  wife  and 
family  down  to  see  it  when  you  know  it  will  be  ready 
to  show. 

I  suggest  this  because  virtually  all  women  and  most 
men  cannot  get  enthused  over  a  dirty  car  that  has  the 
hood  up,  parts  missing  and  perhaps  two  wheels  off. 
They  just  can't  visualize  how  nice  it  will  look  when 
the  work  is  finished. 

Once  the  date  is  made  to  show  the  car,  the  salesman 
can  start  preparing  for  the  sale.  He  should  put  a  "red 
tag"  on  the  car  and  mark  the  inventory  card  so  the 
car  doesn't  get  away  from  him.  Moreover,  he  must 
follow  the  car's  progress  through  the  shop  so  it  will 
be  ready  on  time  and  that  he  will  have  a  chance  to 
drive  it  himself  to  be  sure  that  everything  is  right  for 
the  demonstration.  As  we  all  know,  nothing  ruins  a 
sale  faster  than  an  unsatisfactory  demonstration. 

Part  of  the  salesmen's  preparation  should  be  de- 
voted to  making  sure  he  will  be  able  to  find  a  set  of 
dealer  plates,  that  the  battery  is  charged  and  there  is 
plenty  of  gas  in  the  car.  He  should  start  the  engine 
and  see  if  the  lifters  run  quietly,  and  check  the  car 
over  so  the  light  switch  or  door  handle  won't  pull  off 
in  the  customer's  hand.  It  just  takes  a  few  "goofs" 
like  these  to  throw  a  salesman  off  stride  and  to  make 
him  lose  confidence  and  enthusiasm.  Pretty  soon  he 
finds  himself  apologizing  for  instead  of  selling  the  car. 

Another  part  of  a  sales-  [continued  on  page  160 


to  Sell 


prepared,  or  as  confident,  as  you  would  be  with  a 
well  thought-out  presentation.  Hence,  the  more 
thought  given  to  tomorrow's  selling,  the  easier  it  will 
be  to  assume  the  leadership  in  the  presentation  and 
in  closing  the  sale. 

In  preparing  for  an  appointment  with  a  prospect, 
ir  pays  to  arrange  a  time  when  both  the  prospect  and 
his  wife,  or  all  the  parties  interested,  can  come  in  to- 
gether. This,  of  course,  will  eliminate  the  "road 
block"  in  the  sale  when  he  says,  "Thank  you,  I'll  be 
back  later.  I  can't  sign  anything  unless  1  talk  to  my 
wife  first." 

When  the  time  for  the  appointment  is  set,  it  is 
most  important  to  have  the  car  they  want  to  see  ready 
for  viewing.  For  example,  when  you  receive  a  call 
about  a  certain  type  car  which  you  know  you  have  in 


Lack  of  advance  planning  invites  grief, 
this  happens  when  salesman  tries  to  in- 
terest prospect  in  a  car  not  made  ready 


MOTOR,  August  1961 


Vb 


CLEANS  UP  ON  AIR 


A  minimum  of  effort,  coupled  with  a  convincing 
merchandising  tactic,  helps  this  station  owner 
sell  as  many  as  50  to  60  new  units  every  month 


Xt  is  doubtful  whether  any  motorist  ever  gives  a  sec- 
ond thought  to  his  air  cleaner.  It's  there,  under  the 
hood  and  right  under  his  nose,  but  that  is  the  extent 
of  it,  as  far  as  the  customer  is  concerned. 

By  ignoring  this  vital  accessory,  the  customer  is  in 
eflEect  relying  upon  his  automotive  service  shop  to 
care  for  it  and  remind  him  when  replacement  time  is 
due.  The  shop  that  ignores  air  cleaners  is  leaving  the 
door  wide  open  for  another  to  walk  in  and  make 
the  sale. 

This  state  of  affairs  is  fully  known  to  and  appreci- 
ated by  Fred  Burch,  operator  of  a  service  station  in 
Lawton,  Okla.  He  and  his  employes  consistently  take 
the  sales  offensive  and,  by  doing  so,  rack  up  as  many 
as  50  to  60  new  air  filter  sales  every  month  of  the  year. 

A  heavy  percentage  of  these  sales— about  four  out 
of  five— can  be  traced  to  the  car  wash  attendant  and 
the  mechanic  who  does  lubrication.  Every  time  a  car 
comes  into  the  shop  for  a  wash  or  lube  job,  the  air 
filter  is  removed  from  the  car  and  given  to  Burch  to 
check.  He  carries  the  ball  from  there. 


Here,  Fred  Burch  has  placed  customer's  old 
filter  and  a  new  one  on  testing  device.  When 
light  is  turned  on,  customer  sees  the  contrast 


Of  course,  when  a  customer  complains  of  carbu- 
retor trouble,  the  first  thing  Burch  does  is  to  check 
the  air  filter  and  he'll  do  so  even  if  the  customer  says, 
**I  think  it  was  only  recently  replaced  or  checked." 
Their  memory,  he  has  found,  is  not  too  reliable  when 
it  comes  to  air  filters. 

If  Burch  suspects  there  is  a  need  for  replacement, 
he  has  a  simple  but  highly  convincing  selling  uctic 
He  invites  the  customer  into  his  office  and  places  the 
old  filter  on  a  special  air  cleaner  testing  device  and 
turns  on  the  light  switch.  Then  he  removes  the  old 
one  and  places  a  new  unit  on  the  machine. 

Makes  Comparative  Test 

This  comparative  test  is  good  in  itself  but  Burdi 
goes  one  step  further.  He  makes  a  "layer  cake"  by 
placing  the  old  filter  on  the  bottom  and  the  new  unit 
on  top  of  it.  The  old  unit,  nearest  the  light  source 
when  the  light  is  turned  on,  becomes  a  dark  layer 
while  the  new  filter  is  a  bright  layer.  The  evidence 
is  incontestable  and  with  a  little 
selling  effort  Burch  convinces  the 
customer  it's  time  to  buy  a  new 
air  filter. 

"The  chances  are,"  Burch 
says,  "that  when  a  new  air  filter 
isn't  included  in  a  tune-up,  the 
customer  is  going  to  come 
bouncing  back  claiming  his  gas 
mileage  is  still  down. 

"We  explain  to  our  customers 
that  an  increase  in  gas  mileage 
pays  for  the  new  air  filter  in  the 
course  of  time.  Inasmuch  as  the 
customer  will  buy  a  new  suit, 
when  he  is  told  why,  it's  a  mis- 
take to  overlook  the  sales  op- 
portunity. And,  after  all,  it  i* 
one  of  the  easiest  TBA  installs* 
tions  you  can  find  and  profit- 
able, too." 

A  former  mechanic  at  a  local 
Ford  dealership  for  11  consecu- 
tive years  before  taking  over  the 
station,  Burch  came  to  the  co^' 
elusion  early  in  the  game  that  ^^ 
he  were  to  realize  his  TBA  p^ 
tential,  a  mechanic  would  ha^^ 
to  guide  the  sales  of  these  hig*^' 
jjrofit  products. 


46 


MOTOR,  August  I96l 


CLEANERS 


"Without  mechanics,"  Burch  quickly  points  out, 
"our  TBA  sales  volume  would  drop  off  at  least  70 
per  cent." 

He  added  that  more  and  more  motorists  are  rely- 
ing on  mechanics— in  whom  they  have  confidence— 
to  advise  them  of  their  tire,  battery  and  accessory 
needs. 

"Alert  island  attendants  can  push  certain  TBA 
items,"  admits  Burch.  "But  it's  just  as  easy  for  them 
to  scare  customers  away  with  their  over-selling  tac- 
tics." 

Burch  averages  about  15  and  20  tune-ups  a  month 
and  just  about  every  tune-up  includes  a  new  air  filter. 
His  oil  sales  average  about  25  cases  a  week.  And  a  new 
oil  filter  is  sold  along  with  75  per  cent  of  the  oil 
changes. 

Gallonage  at  this  eight-pump  station  averages 
30,000  a  month.  Traffic  is  good  and  Burch  and  his 
men  constantly  strive  to  build  a  steady  TBA  sales 
volume.  Their  efforts  have  paid  off  where  it  counts— 
at  the  cash  register. 


-^m 


First  step  in  selling  process  at  Burch's,  Law- 
ton,  Okla.,  is  to  remove  air  filter  from  car. 
It  is  then  given  to  owner  Fred  Burch  to  check 


Capital 
Close-Ups 

By  Bert  Mills 

Washington  Editor  of  MOTOR 


Expense  Account  Law  Drafted 

President  Kennedy's  program  to  crack  down  on  ex- 
pense account  abuses  by  business  men  is  in  the  process 
of  being  watered  down  by  Congress  but  an  eventual 
law  tightening  present  restrictions  is  probable.  Pas- 
sage may  not  come  until  1962,  unless  the  current 
Congressional  session  is  prolonged  well  past  Labor 
Day.  A  tentative  draft  of  a  revised  bill  has  been  re- 
vealed by  the  House  Ways  and  Means  Committee  so 
that  reactions  of  business  men  can  be  obtained  before 
final  passage.  The  automotive  field  has  a  special  in- 
terest because  many  of  the  **horrid  examples"  cited 
by  the  administration  involved  car  dealers  who  had 
succeeded  in  writing  off  the  costs  of  operating  yachts. 

As  the  proposal  stands  now,  there  won't  be  a  law 
banning  yacht  expenses  but  the  amateur  yachtsman 
^ill  bear  the  burden  of  proof  to  show  a  direct  and 
conaete  business  purpose.  No  longer  will  "creation 


of  good  will"  be  accepted  as  sufficient  reason  for  de- 
ductibility of  any  entertainment  expense.  Exact  rec- 
ords, complete  with  names,  dates,  and  places,  will 
have  to  be  kept  to  justify  all  entertainment  and  travel 
expense.  Business  gifts  would  be  limited  to  $25  a  year 
per  individual.  The  cost  of  a  business  lunch  would 
remain  deductible,  if  reasonable  and  provable,  but 
not  if  in  a  cabaret. 

Dues  and  fees  paid  to  "any  social,  athletic  or  sport- 
ing club  or  organization"  would  be  a  non-deductible 
personal  expense  under  the  new  plan.  Kennedy's 
proposed  $30-a-day  limit  on  travel  expenses  has  been 
scrapped,  along  with  a  $4-to-$7  ceiling  on  food  or 
drink  tabs.  Instead  of  the  dollar  limits,  taxpayers 
would  be  called  upon  to  substantiate  all  such  claims 
in  full  detail  as  to  time,  place,  and  purpose.  The 
Treasury  would  be  required  to  draft  new  and  tighter 
regulations  to  define  what  is  "reasonable"  as  to 
travel  expenses.  [continued  on  page  162 


^OTOR.  Aueust  1%1 


1      Side  impact  on  this  1960  Rambler  American     O    After  removal  of  quarter  panel,  a  pull  and  ham- 
damaged  door,  quarter  and  wheelhouse  panels     ^    mer  are  used  to  straighten  wheelhouse  panel 


Correct  Jacking  Speeds  Up 
Unitized  Body  Work 


Equipment  and  procedures  shown  here 
save  straightening  time  on  compact  car 


y     Sheet-metal  screws  are  installed  to  align  and       O     Rear  of  fender  is  first  secured  with  clamps  and 
pull  the  f  endor  into  position  prior  to  welding  sheet-metal  screws  and  then  welded  into  place 


^^ 

^QIH^H^^^^^^^^v^H^H 

■ 

fe.^1 

1 

^^^^^^^1 

i* 

^^^^^     s 

^^^H 

q    Hole  cut  in  inner  panel  lets  jack  bear  against     A     As  hydraulic  jack  exerts  outward  force,  ham- 
block  to  aid  straightening  of  wheelhouse  panel  mer  and  dolly  are  used  to  level  package  shelf 


C     Jack  is  used  to  maintain  alignment  of  body  pil-       A    Hole  cut  in  base  of  pillar  admits  pick  so  the 
lar  while  welds  to  inner  panel  are  reinforced  crease  in  rocker  panel  can  be  straightened 


Q     Before  parts  are  installed,  new  door  is  painted      1  Q    With  metal   work   completed,   taillight   parts 
Here,  holes  are  drilled  to  secure  the  channel  are  installed  as  final  assembly  operation  begins 


Offer  Quality  Front-End 


A  shop  that  can  make  good  on  its  promise  to  cure 
causes  of  poor  handling  and  excessive  tire  wear 
will  face  no  customer  shortage  this  time  of  year 


If  a  dial  indicator  is  not  available,  lateral  or 
radial   runout  can  be   checked  with  a  pointer 


With  a  summer  of  long,  hard,  high-speed  driving 
behind  him,  the  average  car  owner  is  ripe  for  some 
quality  work  on  the  front  end  and  steering.  Some- 
times the  owner  is  fully  aware  of  the  need  and  will 
come  in  and  ask  to  have  the  work  done.  Other  times, 
he  has  grown  accustomed  in  the  gradual  change  in 
the  way  his  car  handles  and  is  not  bothered  by  it. 

A  shop  can  do  the  motorist— and  itself— a  favor 
by  pointing  out  the  need  if  the  car  owner  does  not  al- 
ready realize  it  and  then  doing  the  thorough  kind  of 
job  that  spells  dependable  handling  under  the  tough- 
er driving  conditions  ahead. 

Customer  complaints  take  many  shapes.  The  shop 
destined  to  make  the  most  of  the  op|x>rtunity  is  the 
one  that  can  come  up  with  the  right  answer. 

Shimmy  is  a  leading  complaint  but  by  no  means  the 
only  one.  There  are  wheel  tramp  and  tire  thump 
and  excessive  or  unusual  tire  wear,  hard  steering, 
excessive  play  in  the  steering  linkage  and,  finally  bad 
shocks.  All  can  be  caused  by  hard  usage  and  neglect 
or  both. 

Of  these  faults,  shimmy  is  probably  most  difficult  to 
tie  down  to  a  specific  cause,  since  it  may  in  many 
cases  be  due  to  a  combination  of  factors  rather  than 
to  one  direct  cause.  While  dynamically  out-of-balance 


In  finger  check,  if  there  is  movement  between 
hub  and  washer,  bearings  may  be  loose  or  worn 


Positioning  nut  lock  on  Chrysler  Corp.  bearing 
adjustment  nut.  End  play  must  be  0  to  .003  in. 


50 


MOTOR,  August  1961 


Service 


wheels  and  tires  are  the  most  common  contributing 
factor  to  high-speed  shimmy  in  the  35  to  60  mph 
range,  an  unbalanced  wheel  alone  may  not  be  the 
sole  cause.  A  combination  of  worn  steering  linkage 
points,  loose  or  worn  wheel  bearings  or  loose  steer- 
ing gear  adjustments  will  make  an  out-of-balance 
shimmy  even  more  pronounced.  Thus,  when  a  set  of 
wheels  is  balanced,  the  parts  should  be  checked  be- 
fore releasing  the  car  to  the  owner,  particularly  if 
the  balance  job  was  sold  on  the  argument  it  would 
cure  a  high-speed  shimmy. 

A  high-speed  tramp,  or  wheel  hop,  is  usually 
caused  by  statically  unbalanced  wheels  in  conjunc- 
tion with  weak  shock  absorbers  or  coil  springs,  or 
loose  shock  or  control-arm  mountings.  In  severe 
cases,  this  is  indicated  by  cupping  or  depressions  at 
one  or  more  points  around  the  tire  tread.  Moreover, 
the  use  of  oversize  tires  has  been  found  to  cause 
tramp  in  some  cases  because  of  the  effect  of  the  larger 
tires*  added  weight  on  shock  absorbers  calibrated  for 
use  with  smaller  tires. 

Before  any  balancing  job  is  performed,  either  on  or 


A  1961  Buick  idler  arm  bracket  is  positioned. 
Lower  bolt  must  be  3  in.  from  top  of  idler  arm 


off  the  car,  the  inside  of  the  wheel  disk  should  be 
wiped  clean  of  mud  or  grease  accumulation  with  a 
wire  brush.  On  cars  equipped  with  brake  drums 
having  radial  cooling  fins,  [continued  on  page  164 


As  Eng^eers  See  It 


Good   Design   Curbs   Corrosion 

Good  design  is  the  best  way  to  keep  corrosion 
from  getting  a  start  in  a  modern  truck,  according  to 
C.  O.  Durbin,  assistant  managing  engineer.  Electro 
Chemistry  and  Corrosion  Dept.,  Chrysler  Corp.  The 
same  principles  of  corrosion  prevention  can  also  be 
applied  to  passenger  cars.  Durbin  described  several 
current  problems  and  their  solutions  at  the  SAE  Na- 
tional Transportation  Meeting. 

During  the  last  several  years,  the  most  serious  cor- 
rosion problem  encountered  in  trucks  involved  elec- 
trical components.  Wires  and  connectors  for  tail-  and 


direction-signal  lamps  were  mounted  on  the  top  of 
the  lower  frame  rail  flanges.  Wheel  splash  soon  coat- 
ed the  connectors  with  dirt  and  de-icing  salts.  When 
moisture  and  salt  leaked  into  the  connectors,  current 
was  conducted  into  the  frame. 

In  the  case  of  a  battery  with  a  negative  ground, 
terminals  are  severely  corroded.  With  a  positive 
ground,  corrosion  occurs  at  the  frame.  Because  of 
the  large  area  of  the  frame,  the  rate  of  corrosion  is 
slow.  However,  current  leakage  can  cause  discharged 
batteries. 

Three  solutions  were  considered.  A  coating  of  in- 
sulated paint  on  the  frame  was  ruled  out  because  of 
high  cost.  Sealed  connectors  were  not  believed  to  be 
100  per  cent  effective.  Wires  and  connectors  were  fi- 
nally located  on  the  lower  side  of  the  frame  rail's  top 
flange. 

To  prevent  corrosion  of  the  body,  the  designer 
should  avoid  ledges  or  horizontal  flanges  below  floor 
level,  Durbin  said.  When  flanges  are  required,  they 
should  face  away  from  the  nearest  wheel.  Box  sec- 
tions and  enclosed  channels  below  the  floor  accumu- 
late dirt  and  moisture.  It  is  hard  to  apply  protective 
coatings  in  these  areas,  and  they  are  virtually  impos- 
sible to  inspect.  When  lapped  joints  are  used  in  the 
underbody,  the  opening  of  the  joint  should  not  be  lo- 
cated where  it  will  pick  up  wheel  splash. 


MOTOR,  August  1961 


Laying  the  parts  bills  on  Adelaide's  desk,  Dan  said,  "If  Cap 
can  win  an  argument  like  that,  maybe  I  better  not  start  one" 


Get  Service  Costs  Down 


One  way  to  keep  from  losing  a  dol- 
lar-conscious customer,  says  Cap 
Moran,  is  to  consider  rebuilt  parts 


ijTrasping  a  handful  of  bills  for  factory  parts,  Adel- 
aide Hunt,  secretary-bookkeeper  of  Moran  Motors, 
Inc.,  glided  out  into  the  shop  and  went  straight  to  the 
glassed-in  cage  of  Dan  Jenkins,  the  service  manager. 

"That  wasn't  the  quitting  whistle  I  heard?"  she 
asked. 

"No  ma'am,"  said  Dan,  with  a  backward  toss  of  his 
head  in  the  direction  of  the  shop  mechanics,  "that 
was  the  boys  givin'  you  a  vote  of  confidence." 

"The  things  you  don't  read  in  the  natural  history 
books!"  said  Adelaide.  "Not  a  word  about  wolves  be- 
ing able  to  whistle." 

"If  it  annoys  you,"  said  Dan,  "I'll  make  'em  write  1 
must  not  whistle'  50  times  after  we  go  off  tonight." 

"You'll  do  nothing  of  the  kind.  With  that  kind  of 
encouragement,  I  don't  have  to  worry  so  much  about 
what  I  see  in  the  mirror."  She  laid  the  bills  on  Dan's 
desk.  "Would  you  mind  checking  these?  I  have  to 
write  a  check  today." 

"I'll  try.  But  this  's  been  a  rugged  day." 

"Mr.  Butterworth  bothering  you?" 

Dan  scratched  his  red  crew  cut.  "No,  not  Lou," 
said  Dan.  "He  don't  bother  me  no  more.  He  beats  his 


gums  a  lot  and  makes  cracks  that  kind  of  get  under 
your  skin  sometimes,  but  I'm  used  to  him." 

"Anybody  else  giving  you  a  bad  time?  If  there  is, 
all  you  have  to  do  is  tell  me  and  I'll  give  them  a  work- 
ing over." 

"I  know  you  would,  but  I'm  not  sore  at  anybody 
here.  We're  a  pretty  good  family— a  lot  better  than 
some  families  I  can  think  of.  You  ought  to  hear  me 
and  that  brother-in-law  of  mine  goin'  at  it  some- 
times." 

"Then  exactly  what  is  your  trouble?"  asked  Adel- 
aide. 

"Customers." 

"We  can't  get  along  without  them." 

"No,"  said  Dan,  "but  we  could  sure  get  along  with- 
out all  their  griping  about  prices.  It's  gettin'  worse, 
too.  They  don't  think  nothing  of  goin'  in  hock  for 
three  years  for  a  car  they  can't  begin  to  afford,  but  ask 
'em  a  fair  price  for  fixin'  it  and  they're  ready  to  scalp 
you." 

"You  mean  they  don't  come  down  with  an  attack 
of  thrift,"  said  Adelaide,  "until  after  they've  bought  a 
new  car." 

"That's  what  I  mean.  If  I  was  runnin'  this  country 
—which  I'm  glad  to  say  I  ain't— I'd  make  it  a  crime  for 
anybody  to  buy  anything  they  couldn't  afford  to  have 
fixed."  Dan  shoved  the  bills  into  a  drawer. 

"Now  don't  forget  those  bills,"  Adelaide  admon- 
ished him. 

"I  won't,"  said  Dan.  "I'll  [continued  on  pace  177 


52 


MOTOR.  August  1961 


OA  Shakes  Up  Officers 


Millikin  new  president  as  ^escalator"  is 
discarded  •  •  •  Member  services  asked 


>lution  adopted  at  the  sixth  annual  conven- 
ich  ended  last  month  at  St.  Paul,  brings  the 

consequent  action,  members  of  the  Inde- 
Garage  Owners  of  America  can  look  forward 
ing  more  tangible  help  from  the  national 
an  in  the  past.  Since  the  inception  of  the  as- 

in  1955,  emphasis  has  been  placed  upon 
g  members. 

ature  of  the  member  services  to  be  developed 
e  suggested  program  was  left  to  the  board  of 

le  first  time  at  an  IGOA  convention,  the 
K>ke  out  on  a  design  problem  when  it  ap- 
1  resolution  calling  upon  automobile  fac- 
abandon  the  use  of  tempered  glass.  The  case 
lated  glass  was  summed  up  in  a  later  address 
h  J.  Schmidt,  president  of  the  National  Auto 

Glass  Dealers  Assn. 

)n  of  officers  created  more  of  a  stir  than  nor- 
len  the  nominating  committee  proposed  not 
two  candidates  for  each  of  four  offices.  The 
►r"  on  which  officers  advanced  for  the  last 
►f  years  was  abandoned  after  George  Milli- 
ingstown,  Ohio,  moved  up  from  first  vice 
t  to  president  for  1961-62. 

(Josh)  Wilder,  Nashville,  the  second  vice 
t,  was  thrown  into  competition  with  Art 
lar  Rapids,  la.,  for  first  vice  president.  Fox, 

president  of  the  now  defunct  National  Au- 
!  Maintenance  Assn.  and  had  served  as  secre- 


PRESIDENT 

George  Millikin, 

Youngstown,  Ohio 


tary-treasurer  of  IGOA  for  one  year,  won  the  contest 
for  the  first  vice  presidency. 

George  A.  Millinger,  St.  Louis,  the  third  vice  pres- 
ident, was  opposed  by  William  McNaughton,  St. 
Paul,  for  the  second  vice  presidency,  but  the  latter 
helped  defeat  himself  when  he  failed  to  cast  Minne- 
sota's votes  for  himself. 

John  Breneman,  Willow  St.,  Pa.,  a  long-time  board 
member,  was  elected  third  vice  president  over  W.  R. 
Thompson,  Miami. 

Bryan  Davis,  Raleigh,  N.  C.,  was  elected  to  the 
place  vacated  by  Fox  as  secretary-treasurer. 

Asheville,  N.  C.,  was  selected  as  the  scene  of  next 
year's  convention.  Jackson,  [continued  on  page  153 


FIRST 


VICE  PRESIDENTS. 
SECOND 


THIRD 


SECRETARY- 
TREASURER 


^rt  Fox 

r  Rapids,  la. 


George  Millinger 
St.  Louis 


John  Breneman 
Willow  St.,  Pa. 


Bryan  Davis 
Raleigh,  N.  C. 


R,  August  1961 


^"^ 


Oil  Plus  Coolant  Equals 


These  helpful  hints  tell  how  to  trace  a 
cooling  system  leak  and  how  to  clean  up 
the  mess  to  prevent  a  recurrence  of  damage 


Cooling  system  is  pressurized  to  find  internal 
coolant  leaks.  This  is  done  after  crankcase  has 
been  drained,  rocker  covers  and  plugs  removed 


XLxperienced  servicemen  do  not  have  to  be  told  the 
importance  of  detecting— and  correcting— leaks  of  wa- 
ter or  antifreeze  into  the  engine  lubrication  system. 
With  so  many  car  owners  driving  the  year  round  with 
antifreeze  in  their  radiators,  damage  may  occur  in 
summer  as  well  as  winter. 

Cooling  system  leaks,  resulting  in  rapid  contami- 
nation of  the  lubricant,  cause  sludge,  sticking  hydrau- 
lic valve  lifters  and  corrosion  of  engine  parts. 

In  extreme  cases,  sludge  may  block  oil  passages. 
Gummy  deposits  formed  by  the  oxidation  of  ethylene 
glycol  can  cause  engine  seizure.  An  automatic  trans- 
mission may  be  badly  damaged  by  coolant  entering 
the  fluid  through  a  leaking  oil  cooler. 

Most  repairmen  are  familiar  with  the  telltale  signs 
of  internal  coolant  leakage.  Although  there  is  no  vis- 
ible discharge,  the  radiator  needs  water  frequently. 


54 


Fumes  from  the  crankcase  ventilating  system  become 
more  noticeable.  The  oil  on  the  dipstick  frequently 
has  a  frothy,  yellowish  appearance.  Black,  gritty  de 
posits  appear  on  the  lower  part  of  the  stick,  while  the 
upper  portion  may  show  signs  of  rust. 

Once  you  have  determined  that  coolant  is  getting 
into  the  oil,  the  next  step  is  to  discover  where  it  is 
coming  from.  First  drain  the  crankcase  and  leave  the 
drain  plug  out.  Remove  all  spark  plugs.  Take  off  the 
rocker-arm  covers  of  an  overhead  valve  engine  or  the 
valve  chamber  cover  of  an  L-head  powerplant.  Re 
move  the  intake  manifold  and  valve  lifter  chamber 
cover  of  a  V-8,  if  you  can  do  so  without  disturbing 
any  cooling  system  connections. 

Add  water  to  the  radiator  until  it  reaches  the  proj> 
er  level  in  the  top  tank.  Install  a  cooling-system 
pressure  tester  in  the  radiator  filler  neck.  Pressurize 
the  system  to  the  maximum  rating  of  the  radiator 
cap. 

After  the  system  has  been  pressurized  for  30  min- 
utes or  more,  examine  the  tops  of  the  cylinder  heads 
and  the  inside  of  the  valve-lifter  chamber  to  see  if 
any  coolant  is  escaping.  Look  for  water  or  antifreeze 
solution  dripping  from  the  crankcase  drain.  Turn  the 
engine  over  several  times  with  the  starter  while 
watching  for  water  shooting  from  the  spark-plug 
ports. 

The  latter  condition  is  the  easiest  to  spot  and  cor- 


After  cylinder  deposits  have  been  loosened,  so 
vent  is  applied  to  valve  stems.  Engine  is  then    < 
run  with  mixture  of  solvent  and  oil  in  crankcase 


MOTOR,  August  1961 


Trouble 


Tea.  A  faulty  head  gasket  is  the  most  likely  cause  but 
don't  overlook  the  possibility  of  a  cracked  head.  If 
coolant  drips  from  the  crankcase,  pull  the  oil  pan  to 
find  the  leak.  The  techniques  of  repairing  cracked 
blocks  and  heads  have  been  substantially  improved 
in  the  past  few  years,  so  check  on  the  availability  of 
such  service  in  your  area  before  discarding  the  dam- 
aged pwirt. 

Once  you  have  found  and  corrected  the  leak,  it  is 
important  to  determine  whether  the  oil  contamina- 
tion is  due  to  water  or  antifreeze.  Certain  solvents  are 
specifically  recommended  for  the  removal  of  glycol- 
based  deposits. 

Test  for  Glycol 

Some  oil  company  field  engineers  have  been  sup- 
plied with  kits  enabling  them  to  make  chemical  tests 
for  the  presence  of  glycol  in  a  sample  of  engine  oil. 
With  some  types  of  oil,  correct  interpretation  of  the 
chemical  reaction  requires  considerable  experience. 
Temperature  of  the  solutions  must  be  kept  within  the 
recommended  range.  The  chemicals  deteriorate  with 
age,  so  it  is  necessary  to  replace  them  at  intervals  in- 
dicated by  dates  on  the  bottles.  For  these  reasons, 
use  of  chemical  detection  kits  has  been  confined  to 
trained  personnel. 

If  glycol  gets  into  the  lubrication  system,  some  of 
its  constituents  oxidize  at  high  temperature,  forming 
black,  gummy  deposits.  In  severe  cases,  these  sticky 
substances  cause  seizure  of  heavily  loaded  parts  oper- 
ating with  close  clearances.  Piston  pins  which  are 
pressed  into  the  rod  may  seize  in  the  pistons,  an  oil 
pump  shaft  may  stick  or  a  camshaft  freeze. 

Seizures  due  to  glycol  contamination  usually  occur 


After  wetting  finger  with  water,  rub  it  against 
deposit  on  rocker  arms  or  push  rods.  If  coating 
loosens  and  dissolves,  contamination  is  glycol 


Disconnecting  transmission  oil  cooler  lines.  If 
oil  and  water  run  out  of  connection  when  ra- 
diator is  pressurized,  cooler  must  be  replaced 


at  low  temperatures.  The  engine  may  run  normally 
as  long  as  it  is  hot  but,  as  soon  as  it  has  cooled  down, 
the  starter  is  unable  to  turn  it  over.  It  can  sometimes 
be  started  by  circulating  hot  water  through  the  cool- 
ing system. 

If  the  sticky  deposits  on  rocker  arms,  push  rods  or 
the  top  deck  of  the  cylinder  head  are  easily  loosened 
by  water  but  are  not  affected  by  kerosene,  they  con- 
tain glycol. 

The  most  effective  method  of  removing  glycol- 
based  deposits  is  to  tear  down  the  engine  completely 
and  wash  all  affected  parts  in  hot  water  and  soap  or 
detergent.  Be  sure  the  cause  of  leakage  has  been 
corrected  before  reassembling  the  engine. 

Cleans  Lube  System 

In  many  cases,  contaminants  can  be  removed  with- 
out taking  the  engine  apart  by  cleaning  the  lubri- 
cation system  with  a  prepared  solution  containing 
suitable  solvent. 

If  the  engine  will  run,  bring  it  up  to  normal  oper- 
ating temperature,  then  immediately  drain  the  crank- 
case.  Remove  the  oil-filter  cartridge,  clean  out  the 
case  and  install  a  new  filter.  Fill  the  crankcase  to  the 
proper  level  with  a  mixture  of  solvent  and  SAE  10 
engine  oil. 

With  the  car  outdoors,  run  the  engine  at  a  fast  idle 
for  30  minutes  to  an  hour.  Check  the  rocker  arms  to 
be  sure  they  are  receiving  proper  lubrication.  Stop 
the  engine  and  drain  the  solution  from  the  crankcase. 
Remove  the  filter  cartridge  and  swab  out  the  case. 
Reinstall  the  same  cartridge  [continued  on  page  150 


MOTOR,  August  1961 


^^ 


"Well,  at  least,  George,  we'll 
be    in    the    Evening    News!" 


CRASH  PROGRAMS », 


Graham  Hunter 


"Darn  it!  That's  the  SECOND  one  that  got  away!" 


'*WHAT  NEXT!  The  Country  Club 
wants  an  engine  fixed  on  a  motorized 
golf  cart — and  will  we  please  bring 
along  a  couple  dozen  more  golf  balls!" 


'Mind  if  we  browse?" 


"Joe's  a  stickler  for  the  correct  sales 
atmosphere.    He     sells    sport    cars!" 


56 


MOTOR,  August  1961 


SPOT  A  SALE 
IN  ONE  SECOND 


In  less  time  than  it  takes  to  read  this, 
any  repairshop  can  uncover  prime  pros- 
pects for  new  stoplight  switches  and  bulbs 


It  is  a  rule  of  thumb  in  the  automotive  service 
business  that  if  you  can  spot  a  need  for  repairs 
or  parts,  the  battle  is  half  won.  But  what  frus- 
trates most  repairshop  operators  is  the  knowl- 
edge that  cars  roll  in  and  out  of  their  shops 
each  day  and  countless  car  needs— and  profits- 
escape  their  employes. 

No  shop  can  be  too  busy  to  uncover  a  sales 
opportunity,   particularly   in   those   instances 


where  only  a  few  seconds  are  required  to  dig 
for  the  need. 

A  case  in  point  is  this  simple  but  effective 
sales  tactic  used  by  an  Illinois  repairman. 
When  customers  pull  up  to  one  of  his  gas 
pumps  he  asks  them  to  step  on  their  brake 
pedal.  Lo  and  behold,  he  reports,  some  four 
out  of  ten  stoplights  don't  work! 

The  result?  A  steady  and  profitable  volume 
in  sales  of  bulbs  and  stoplight  switches.  The 
nice  thing  about  it  all,  this  is  a  purchase  motor- 
ists won't  put  off.  What's  more,  customers  ap- 
preciate the  repairman's  alertness  in  bringing 
the  need  to  their  attention. 


MOTOR,  August  1961 


v\ 


CURES  FOR  STUBBORN 


These  hints  will  help  you  trace  the  source 
of  trouble  and  then  apply  the  right  remedy 


Oil  return  hole  is  cleared  of  sludge  with  rod 
to  prevent  oil  flooding  at  valve-cover  gasket 


Plat  washer  under  bolt  load  spreader  on  Lincoln 
valve  cover  gives  a  better  seal  at  cover  gasket 


JNothing  frightens  the  conscientious  automobile 
owner  as  much  as  an  oil  leak.  If  his  oil  pressure  falls, 
if  oil  consumption  shoots  up,  if  he  happens  to  notice 
fresh  oil  on  the  garage  floor,  he  hightails  it  to  his 
favorite  repairshop.  The  lucky  repairman— or  un- 
lucky, depending  on  how  you  look  at  it — ^had  better 
be  prepared  to  find  the  leak  and  fix  it  without  any  ifs 
or  buts  or  false  starts. 

That  is  not  the  easiest  assignment  in  the  world. 
Plugging  the  leak  is  simple  enough,  once  it  is  found, 
but  its  detection  takes  a  little  foreknowledge. 

Just  because  you  find  oil  under  the  rear  area  of  the 
engine,  you  cannot  jump  to  the  conclusion  that  the 
leak  is  in  the  rear  main  bearings  or  rear  pan  gasket. 
Oil  escaping  from  the  fuel  pump  mounting,  front  or 
side  pan  gasket  or  other  points  up  irofit  can  be  swept 
back  along  the  crankcase  by  the  air  stream.  The  air 
can  carry  the  oil  to  rear  of  the  engine,  from  which  it 
will  drip  when  the  car  is  standing. 

Must  Determine  Source 

On  cars  equipped  with  automatic  transmission,  en- 
gine leaks  around  the  rear  main  bearing  and  cam- 
shaft core  plug  areas  present  an  added  problem.  It  is 
necessary  to  determine  if  the  oil  is  leaking  from  the 
engine  or  from  a  transmission  front  seal  or  con- 
verter. 

A  simple,  timesaving  method  of  pinpointing  the 
exact  leak  location  is  to  add  to  the  crankcase  ap- 
proximately two  teaspoonfuls  of  powdered  aniline  red 
dye  mixed  with  i/^  pt.  of  engine  oil.  After  dirt  and  oil 


58 


accumulations  have  been  removed,  engine  and  trans- 
mission areas  can  be  inspected  with  the  car  on  a 
hoist  and  the  engine  running.  If  the  fresh  seepage 
bears  the  dye  coloring,  engine  oil  is  leaking.  Uncx)l- 
ored  oil  indicates  the  transmission  is  at  fault. 

In  the  event  oil  leakage  does  not  appear  during 
the  inspection  on  the  hoist,  park  the  car  for  a  time 
over  clean  paper  or  cardboard.  Check  later  for  dear 
or  colored  stains  on  the  paper.  The  oil-soluble  ani- 
line dye  is  particularly  helpful  in  cases  where  an  en- 
gine is  leaking  at  two  or  more  points,  or  where  an 
oil-washed  area  under  two  adjacent  gaskets,  such  as 
the  front  pan  gasket  and  front  engine  plate  gasket 
on  Chevrolet  6  cyl.  engines,  makes  diagnosis  more 
difficult.  The  dye  need  not  be  drained  from  the 
crankcase  in  the  event  leakage  is  not  from  the  en- 
gine. 

An  alternate  means  of  locating  leaks  is  by  the 
"black  light"  method,  in  which  a  portable  ultravi- 
olet lamp  is  used.  A  fluorescent  compound  is  added 
to  the  engine  oil,  providing  a  luminous  pattern  at 
the  seepage  point  under  the  light. 

Where  a  number  of  leaks  are  found  at  various 
gaskets  and  seals  of  an  engine,  the  cause  may  be  due 
to  a  build-up  of  pressure  inside  the  crankcase.  This 
results  from  clogged  or  pinched  crankcase  breather 
exhaust,  other  restrictions  in  the  crankcase  vent  sys- 
tem or  excessive  amounts  of  air  entering  the  system. 

On  1961  Mercury  390  cu.  in.  engines  with  standard 
road-draft  vent  systems,  use  of  an  oil  filler  cap  d^ 
signed  for  positive  crankcase  ventilation  systems  will 
allow  entry  of  too  much  air,  causing  pressure  build- 


MOTOR,  August  1961 


OIL  LEAKS 


By  Thomas  V.  Glover 

Seruicc  Editor  of  MOTOR 


Hammer  or  round  tool  may  be  used  to  roll  wick 
seal  into  groove  of  Pontiac  main-bearing  cap 


Slinger  is  installed  on  a  Rambler  6  engine  to 
eliminate  oil  leakage  at  the  timing  case  seal 


up  and  possible  leaks.  The  correct  cap  for  the  road- 
draft  installation  has  one  small  round  hole  on  each 
side  of  the  spring  clip  inside  the  cap.  On  the  other 
hand,  the  positive  ventilation  cap  has  two  larger 
rectangular  openings,  formed  by  two  tangs  bent  up- 
ward. This  cap  can  be  modified  for  use  with  a  road- 
draft  system  by  bending  one  tang  completely  closed 
over  the  opening  and  the  other  tang  approximately 
two-thirds  closed. 

Installs  Oil  Slinger 

Oil  leakage  at  the  timing-cover  oil  seal  on  some 
Rambler  6  cyl.  engines  may  be  corrected  by  installing 
a  concave  oil  slinger  behind  the  seal,  if  the  slinger  is 
found  to  be  missing,  in  addition  to  replacing  the  seal. 
The  slinger  is  a  lose  fit  on  the  crankshaft  and  is  cen- 
tered in  position  when  the  crankshaft  damper  is  in- 
stalled. 

On  the  Corvair  engine,  because  of  its  opposed- 
cylinder  design,  there  are  additional  points  of  pos- 
sible leakage  besides  the  front  and  rear  crankshaft 
seals,  oil  pan,  valve  and  push-rod  cover  gaskets.  Oil 
seepage  at  the  rear  of  the  engine  shrouds  may  be  due 
to  leaks  at  the  engine  rear  housing  gasket,  oil  cooler 
adapter  seals  or  the  gasket  between  the  oil  filter 
adapter  and  the  rear  housing. 

Each  of  the  Corvair  push-rod  drain  tubes,  which 
individually  enclose  the  push  rods,  has  an  O  ring 
seal  at  the  inner  and  outer  end.  Replacement  of  ei- 
ther O  ring  on  any  of  the  tubes  can  be  done  with  the 
engine  in  the  car  by  removing  the  lower  side  shroud 


Push  rod  drain  tube  on  a  Corvair  is  inserted 
through  head.  Then  O-ring  seal  is  installed 


on  either  side  and  the  muffler  and  exhaust  pipe  from 
the  right  side.  After  the  valve  rocker  cover  has  been 
removed,  the  rocker  arms,  ball  studs,  push  rod  guides 
and  push  rods  are  taken  out,  and  the  tubes  slipped 
out  of  their  sockets. 

When  the  inner  O  ring  on  a  tube  is  being  re- 
placed, the  tube  should  be  inserted  through  the  head 
before  the  new  seal  is  placed  on  its  end  to  prevent 
damaging  the  seal  in  the  head.  After  the  guides  and 
rocker  studs  have  been  in-  [continued  on  page  134 


MOTOR,  August  1961 


%% 


upswing  to  Continue 

X  he  economy,  which  had  sprinted  right  in  the  April- 
June  period,  has  run  into  the  traditional  summer 
snag.  While  the  forward  pace  has  not  stopped  en- 
tirely, the  momentum  has  dropped  from  a  sprint  to  a 
trot. 

Government  officials  and  economists  are  not  con- 
cerned with  the  current  period  but  with  what  lies 
ahead  for  the  year.  The  concensus  is,  the  economic 
upswing  will  resume  next  month. 

Steel  demand,  according  to  one  industry  leader,  is 
expected  to  be  at  least  20  per  cent  higher  in  the  last 
half  than  for  the  first  six  months  of  the  year.  Brass 
mill  officials  entertain  similar  bullish  attitudes. 

Gross  national  product  is  expected  to  top  the  $520,- 
000,000,000  mark  by  year's  end.  Personal  income  is 
seen  climbing  to  $425,000,000,000  at  the  start  of  the 
new  year.  And  construction  spending  for  1961,  seers 
say,  will  set  an  all-time  high  of  $57,800,000,000,  up 
4  per  cent  from  1960. 

The  one  disturbing  element  will  be  unemploy- 
ment. Despite  the  brisk  pace  of  industrial  improve- 
ment, the  Labor  Dept.  foresees  little  drop  in  the 
jobless  total.  It  predicts  that  at  least  6  per  cent  of  the 
nation's  work  force  will  be  idle  at  the  beginning  of 
1962.  This  compares  with  the  current  rate  of  6.8  per 
cent. 

CONSTRUCTION.  .In  June,  construction  spending 
was  running  at  a  seasonally  adjusted  rate  of  almost 
$56,500,000,000,  up  1  per  cent  from  the  May  rate. 
Commerce  Dept.  predicts  that  total  construction 
spending  in  1961  will  set  a  new  high  of  $57,800,000,- 
000.  Private  housing  starts,  which  have  lagged  behind 


How's  Business? 


MOTOR'S  Monthly  Summary 

earlier  forecasts,  will  probably  top  1,275,000,  up 
S  per  cent  from  last  year. 

PRODUCTION.  .Industrial  output,  which  rose  to  110 
per  cent  of  the  1957  average  in  June,  is  not  likely  to 
show  any  increase  this  summer.  If  anything,  the  index 
may  dip  slightly.  However,  business  men  and  econo- 
mists expect  output  to  swing  up  beginning  in  Sep- 
tember and  continuing  right  through  the  year. 

PERSONAL  INCOME.. For  the  fourth  consecutive 
month,  personal  income  of  the  nation's  citizens  in- 
creased, hitting  an  annual  rate  of  $416,700,000,000  in 
June.  With  industrial  output  on  the  upswing,  it 
seems  likely  that  the  annual  rate  will  come  close  to 
$425,000,000,000  before  the  new  year  begins. 

CARLOADINGS.. While  weekly  rail  freight  loadings 
continue  to  run  far  behind  last  year's  pace,  intercity 
truck  tonnage  has  forged  ahead  of  1960*s  levels.  Rise 
in  truck  tonnage  began  in  June  and  carried  over  into 
July.  Despite  a  bad  first  half,  railroad  men  predict 
increased  loadings  in  the  last  five  months  of  the  year 
will  bring  freight  loadings  closer  to  1960*s  volume. 

EMPLOYMENT.. Although  the  number  of  jobhold- 
ers has  increased  to  68,706,000,  a  new  high,  the  jobless 
count  jumped  802,000  to  a  total  of  5,580,000  in  mid- 
June.  Labor  Dept.  foresees  little  drop  in  unemploy- 
ment in  the  next  five  months.  It  predicts  that  6  per 
cent  of  the  work  force  will  be  idle  at  year's  end,  small 
improvement  from  the  current  rate  of  6.8  per  cent. 

PRICES.  .The  index  of  wholesale  market  prices  has 
been  edging  up,  reaching  1 18.9  per  cent  of  the  1947- 
49  base  last  month.  The  rise  has  been  paced  by  farm 
products  and  processed  foods.  Immediate  outlook  is 
for  consumer  prices  to  climb,  too. 

CREDIT.  .Interest  rates  since  the  start  of  the  year 
have  been  relatively  steady,  but  well  below  the  highs 
of  18  months  ago.  Consumer  and  business  demands 
for  credit  have  not  been  heavy  enough  to  spur  a  rise 
in  interest  rates.  In  the  home  mortgage  field,  lack  of 
demand  has  resulted  in  a  decline  in  rates. 

RETAIL  SALES.. Airs  well  with  the  nation's  reuil 
merchants,  according  to  latest  figures  which  show  that 
retail  sales  in  June  rose  to  nearly  $18,300,000,000, 
1  per  cent  above  the  May  level.  With  rising  employ- 
ment, longer  work  weeks  and  increased  personal  in- 
come, it  is  conceivable  that  1961  retail  sales  will 
establish  an  all-time  high. 


► 


60 


MOTOR,  August  1961 


TOUGH 


Tin  flash  plate— protects 
bearings  from  Dxiddtion  and 
rust 

Lead-tin  overplate— con- 
forms to  shaft  during 
bfeak  in 

Barrier  plate— stabilizes 
overplste 

Copper  altoy  Itning— for 
high  load  capacity 

Steel  back-gjves  stroof 
bearing  support 


put  your  equipment  to  work,  loads  on  connecting 
ankshaft  bearings  build  up  to  1,000,  2,000, 4,000 
rounds  per  square  inch.  Engine  bearings  must  be 
)ugh  to  stand  up  under  these  two-ton  pressures. 

ogul  developed  and  built  the  5-layer,  heavy-duty 
it  bearing  for  just  this  kind  of  service.  It  will 
luous  loads  up  to  4,800  psi . . .  triple  the  load  limit 
it  babbitts.  Five  separate  layers  giA'e  you  high 


fatigue  strength  for  high  horsepower  engines  plus  the  g 
"conformability"  that's  necessary  for  new  bearings 
adjust  to  the  crankshaft  during  break-in. 

The  complete  Federal-Mogul  line  also  includes  overpla 
aluminum-alloy,  straight  copper-alloy  and  babbitt  bearii 
Each  is  designed  for  a  particular  type  of  engine  and  gi 
maximum  service  in  it.  When  you  need  replacenn 
bearings,  get  Federal-Mogul  . .  .  and  you'll  get  the  b 


FEDERAL-MOGUL  E*«»c  BEARINGS 

FEDERAL-MOGUL  SERVICE 
DIVISION  OF  FEDERAL- MOGUL- BOWER  BEARINGS,  INC.   •    DETROIT  13,  MICHIGAN 


t,  August  1961 


NOW . . .  WHAT  PRICE  "BARGAIN"  BRAKE  LININGS? 


When  it's  too  late  to  make  any 
difference,  it's  a  simple  matter  to 
add  up  the  real  cost  of  false 
"bargains"  in  brake  linings.  At 
the  time  they  are  needed  most, 
the  so-called  "just  as  good,  but 
lower  cost"  linings  just  don't 
have  it.  The  insignificant  amount 
of  money  saved  on  these  linings 
is  offset  many  times  over  by  the 
shocking  damage  to  the  vehicles 
and  by  the  injuries  that  drivers 
and  passengers  suffer. 

The  worst  part  is  that  cheap 
brake  linings  look  much  like  new 
car  linings.  The  vast  difference  in 
materials,  engineering,  and  manu- 
facture is  apparent  only  to  the 
trained  eye.  Thus,  the  car  owner, 


in  his  efforts  to  save  a  little 
money,  is  easily  sold  on  sub- 
stitute linings.  The  dealer  who 
sells  this  kind  of  lining  is  doing 
his  customer  and  his  own  reputa- 
tion a  disservice. 

The  best  way  to  avert  acci- 
dents caused  by  cheap,  low- 
quality  brake  linings  is  to  sell  and 
install  only  reputable  brake  lin- 
ing brands  like  Bendix.  Products 
of  intensive  research  and  engi- 
neering, they  are  carefully  made 
firom  quality  materials  by  expert 
craftsmen.  Bendix  and  other  lead- 
ing manufacturers  who  market 
their  products  year-in  and  year- 
out  have  too  much  at  stake  to 
compromise  their  quality  in  any 


way.  We  will  be  in  business  long 
after  the  "bargain"  brake  lining 
manufacturers  have  vanished. 

When  you  are  considering 
the  choice  of  brake  linings, 
it's  well  to  remember  this: 
automobile  and  truck  manu- 
facturers go  to  great  lengths 
to  protect  their  customers. 
With  their  vast  purchasing 
power 9  as  well  as  their  con- 
tinuing research  and  testing 
programs,  they  make  sure 
that  the  brake  linings  they 
install  are  the  best.  It's  a 
matter  of  record  that  Bendix® 
brake  linings  are  installed  on 
more  new  vehicles  than  any 
other  brand. 


MOTOR,  August  1961 


"NEW  CAR  SAFETY"-  BUILT-IN  ADVANTAGE  OF 

BENBIX  BRAKE  LININGS 


You  can  be  confident  you  are  providing  the  best  in 
quality  when  you  sell  and  install  Bendix  brake 
linings.  In  replacement  applications,  they  provide 
the  same  safety,  eflSciency  and  customer  satisfac- 
tion that  make  Bendix  original  equipment  linings 
the  overwhelming  choice  of  vehicle  manufacturers. 
A  few  of  the  reasons: 

LABORATORY  AND  FIELD-TESTING.  Bendix  lin- 
ings are  tested  exhaustively,  both  in  the  research 
laboratory  and  in  the  field— under  every  kind  of 
driving  condition.  Bendix  engages  in  more  practical 
research  than  does  any  other  brake  manufacturer 
in  the  world. 


QUALITY  OF  MATERIALS.  To  match  materials 
with  the  highest  of  engineering  specifications, 
Bendix  uses  only  the  best  of  raw  ingredients. 
Bendix  makes  its  own  resins— one  of  the  few 
manufacturers  to  do  so. 

QUALITY-CONTROLLED  MANUFACTURE.  Every 
step  involved  in  the  manufacture  of  Bendix  brake 
linings  is  supervised  by  careful  quality  control. 
Modem,  automated  equipment  includes  automatic 
drilling  machines  and  conveyorized  ovens.  These 
reduce  production  costs  and  cut  the  possibility  of 
hiunan  error. 


MODERN  BRAKE  UNING  PLANT— An  idea  of  the  kind  of 
equipment  used  at  Bendix  Marahall-Eclipse  can  be  gained 
from  this  photo.  Conveyorized  ovens  cure  high-temperature- 
resistant  friction  materials  used  in  Bendix  quality  linings. 


BE  SURE  TO  SPECIFY  BENDIX  LININGS.  EDF,  the  top  quality 
lining,  or  Bendix  Friction  King,  the  long-weariig  economy 
lining.  Both  are  available  in  bonded  shoes  and  drilled  sets. 
See  your  jobber,  or  write  for  name  of  nearest  distributor. 


See  the  new  sound-color  film  "Security  Clearance"  at  the  Bendix 
Brake  Clinic  in  your  area.  Call  your  distributor  for  clinic  dates. 


Marshall-Eclipse  Division 


TROY,  NEW  YORK 


MOTOR,  August  1961 


Factory  Service  Sla 


Detroit  experts  keep  you  up-to-date  on 
latest  repair  changes  and  procedures 


CHRYSLER 
Cures  Brake  Shoe  Drag 

A  new  brake-shoe  return  spring, 
part  No.  2266881,  is  available  for 
use  on  1959-61  Chrysler  models 
MC-1,  PC-1,  RC-1  and  RC-2  with 
11  in.  diameter  three  platform 
brakes.  The  new  spring  provides  a 
15  per  cent  greater  spring  load  to 
reduce  the  possibility  of  shoe  drag. 

The  heavier  springs  may  be  used 
on  front  or  rear  wheel  brakes,  or 
on  both  front  and  rear.  They  must 
be  installed  in  pairs  on  the  right 
and  left  sides  of  the  car.  Shoe  con- 
tact areas  on  the  platforms  should 
be  lubricated  with  a  thin  film  of 
the  proper  lubricant. 

PLYMOUTH  VALIANT 
Correct  Fluid  Level 

A  "no-drive"  condition  in  a 
TorqueFlite  6  transmission,  gener- 
ally occurring  after  making  the  first 
stop  when  the  car  is  cold,  can  be 
caused  by  an  incorrect  fluid  level 
in  the  transmission.  A  low  level 
causes  a  cavitation  at  the  pump 
strainer,  and  a  loss  of  front  pump 
prime. 

The  correct  fluid  level  on  a  1960 
Plymouth  or  Valiant  is  to  the 
'Tuir*  mark  to  Y^  in.  above  when 
hot.  On  1961  models,  the  fluid 
should  be  at  the  "Add  1  Pint*'  mark 
when  cold,  or  between  this  mark 
and  the  "Full"  mark  when  hot. 

If  the  condition  still  exists  with 
the  proper  oil  level,  check  push- 
button cable  adjustment.  Next,  if 
necessary,  remove  the  transmission 
and  disassemble  the  front  pump. 
The    specified    clearance    for    the 


front  pump  rotors  and  the  face 
the  housing  is  .001  to  .0025  in.  It 
pump  clearance  is  normal,  inspect 
the  rear  clutch  and  seals. 

CORVAIR 
Make  Torque  Tool 


a 


I 


L 


4-yin. 


Shaded  areas  show  where  hook 
is  welded  or  brazed  to  shank 

New  belt  on  a  Corvair  engine 
blower  should  be  adjusted  to  a  70 
lb.  strand  tension.  A  belt  in  use  for 
more  than  1,000  miles  should  be 
adjusted  to  50  lb.  strand  tension. 
Tension  can  be  checked  either 
with  a  tension  gauge  or  with  an 
easily  made  torque  tool. 

Shank  of  the  tool  is  made  from 
steel  bar  approximately  14  in. 
thick,  ^  in.  wide,  and  5  in.  long. 
A  square  hole  to  take  a  torque 
wrench  is  made  by  drilling  a  54  or 
1/^  in.  hole  and  filing  it  square.  The 
hook  part  of  the  tool  is  5  in.  long 
and  is  made  from  the  slotted  end  of 
a  generator  brace.  With  the  tool 
assembled,  form  the  hook  to  fit  the 
top  of  the  idler  pulley  bracket.  The 
reinforcing  rib  of  the  casting  must 


be  in  the  slot  in  the  hook,  with  the 
shank  toward  the  rear. 

To  adjust  with  the  tool,  loosen 
the  idler  pulley  to  eliminate  drag 
between  the  pulley  bracket  and  en- 
gine mounting.  Pull  the  torque 
wrench  toward  the  rear  to  apply 
20  Ib.ft.  for  a  new  belt,  or  15  Ib.ft. 
for  a  used  belt.  Maintain  the 
torque  and  tighten  the  pulley.  Do 
not  even  momentarily  exceed  the 
specified  torque. 


RAMBLER 
Tests  Booster  Pump 

The  vacuum  booster  pump  on 
196061  10,  20  and  80  series  cars 
uses  a  metal  piston  with  an  "O" 
ring  seal.  This  type  pump  requires 
a  metered  amount  of  oil  for  lubri- 
cation. The  presence  of  oil  on  both 
sides  of  the  piston  and  in  the  con- 
necting hose  is  therefore  normal 
and  does  not  necessarily  indicate 
that  the  pump  is  defective. 

To  test  the  booster  pump,  dis- 
connect the  manifold  and  wiper 
lines  at  the  pump.  Connect  a  vac- 
uum gauge  to  the  wiper  side  of  the 
pump.  Run  the  engine  at  800  to 
1,000  rpm.  A  vacuum  reading  of 
14  to  19  in.  is  normal  and  indi- 
cates that  the  piston  ring  and 
valves  in  the  pump  are  in  good 
condition. 

A  vacuum  reading  higher  than 
19  in.  or  lower  than  14  in.  indi- 
cates a  defective  pump  which  could 
cause  excessive  oil  consumption  or 
poor  wiper  operation. 

[continued  on  page  66 


64 


MOTOR,  August  1961 


mm 


mm 


KENDALL 


KENDALL 


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MHDAU' 


IIE'      t^S^' 


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CASE 
FOR  QUALITY 


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sold  at  the  "regular  oil"  price, 
Kendall  Dual  Action  is  the 
motor  oil  that  builds  customer 
good  will  and  repeat  business 
for  all  your  products  and 
services.  It  is  certified  to 
exceed  auto  manufacturers' 
test  sequence  for  service  MS. 

Stocked  by  the  case,  it  gives 
greater  inventory  control,  brand 
identification  and  the  added 
protection  of  refinery-sealed 
shipments. 

Ask  your  Kendall  distributor 
about  Dual  Action — now  avail- 
able in  6  4qt.  cases  as  well  as 
24  Iqt.  cases. 


KENDALL    REFINING    COMPANY,    BRADFORD,    PENNA. 

Lubrication  Specialists  since  1881 


MOTOR,  August  1%1 


%% 


What  Caused  This? 


The  owner  of  the  Mercury 
complained  of  a  severe  slippage 
in  his  automatic  transmission 
when  in  reverse.  After  prelim- 
inary checks  had  been  made,  the 
transmission  was  removed  and 
disassembled.  The  cracks  shown 
here  in  the  reverse  servo  were 
then  discovered.  Do  you  know 
what  caused  this?  You'll  find  the 
answer  on  page  174. 


Factory  Service  Slants 

continued  from  page  64 

DODGE 
Quiets  Oil  Pump  Noise 

A  noise  from  the  oil-pump  re- 
lief valve  on  a  1959  or  1960  car 
equipped  with  361  or  383  cu.  in. 
engine  can  be  eliminated  by  in- 
stalling a  new  type  relief  valve 
spring  and  damper  assembly,  part 
No.  2202845.  The  noise  can  be 
identified  as  a  growling,  grinding 
or  buzzing  sound.  It  usually  causes 
a  vibration  which  can  be  felt  by 
touching  the  oil  pan. 

FORD 

Wheel  Alignment  Specs 

Current  front  wheel  alignment 
specifications  for  1961  Econoline 
vans,  buses  and  pickup  models  are: 
Caster  3i4  deg.,  plus  or  minus  ^4 
deg.  Camber  s^  deg.,  plus  or  mi- 
nus 14  deg.  Toe-in  %2  ^'^•»  P^"^  ^^ 
minus  %o  in.  Kingpin  inclination 
71/2  deg.  " 

OLDSMOBILE 

Adjust   Wheel   Bearings 

To  adjust  the  roller-type  bear- 
ings on  F-85  front  wheels,  torque 
the  adjusting  nut  10  to  15  Ib.-ft. 
while  revolving  the  wheel.  Then 
back  off  one-sixth  to  one-fourth 
turn  and  install  the  cotter  pin.  This 
should  remove  preload  on  the  bear- 
ings since  a  slight  amount  of  end 


play  is  permissible  with  roller  bear- 
ings. 

Be  sure  the  threads  on  the  spin- 
dle and  nut  are  clean  and  do  not 
bind.  Chips  or  foreign  material  on 
the  threads  will  give  an  incorrect 
torque  reading  and  can  result  in 
incorrectly  adjusted  bearings. 


PONTIAC 

Lubricates  Starting  Motor 

If  there  is  a  chatter  on  disengage- 
ment of  the  starting  motor,  or  add- 
ed friction  during  cranking,  the 
trouble  can  be  due  to  dry  com- 
mutator shaft  bearings.  To  elim- 
inate a  groan  or  chatter  when  the 
starter  disengages,  lubricate  the 
armature  shaft  bearings  at  the  com- 
mutator end  with  a  suitable  lubri- 
cant. 

When  the  starting  motor  cranks 
slowly  and  no  electrical  malfunc- 
tion is  evident,  the  trouble  may  be 
due  to  high  friction  caused  by  dry 
bearings.  This  can  be  corrected  by 
applying  the  recommended  lubri- 
cant to  the  commutator  shaft  bear- 
ings. 


STUDEBAKER 
Checks  Power  Steering 

An  incorrectly  adjusted  control- 
valve  spool  nut  on  a  power  steering 
unit  can  be  checked  by  looking  for 
the  following  symptoms:  No  notice- 
able power  assist  in  highway  driv- 
ing, manual  assist  required  to  re- 
turn the  wheels  to  a  straight-ahead 


position  after  cornering  at  slow 
speeds,  a  noticeable  break-through 
in  power  assist  when  turning  the 
wheels  with  the  car  stopped.  To  ad- 
just the  control  -  valve  spool  nut, 
tighten  it  until  it  bottoms  on  the 
centering  spring  spacer.  Then  back 
off  one-sixth  to  one-quarter  turn. 

Loss  of  assist  or  recovery  in  one 
direction,  or  wander,  may  be  caused 
by  the  dust  shield  on  the  pitman 
arm  ball  stud  catching  on  the  sleeve 
on  the  housing.  The  control  valve 
and  housing-sleeve  assembly  should 
move  slightly  over  the  pitman  ann 
ball  stud  in  both  directions,  with- 
out exposing  the  opening  in  the 
sleeve  assembly,  when  the  wheels 
are  moved  sharply.  If  there  is  inter- 
ference replace  the  dust  seal  and 
shield. 


COMET 

Services  Ventilator 


Adapter  for  positive  type 
crankcase  ventilator  must 
be  inserted  only  Yz  in. 
into     cylinder     block 

The  positive-type  crankcase  ven- 
tilator must  be  serviced  at  8,000 
mile  intervals.  This  requires  the  re- 
moval and  cleaning  of  the  ventila- 
tor parts,  including  the  ventilation 
outlet  adapter  which  is  secured  to 
the  cylinder  block  by  an  interfer- 
ence fit.  Tap  the  adapter  lightly 
from  side  to  side  while  exerting  a 
pull  to  remove  it. 

Before  installing  the  adapter, 
mark  the  pipe  at  a  point  I/2  in. 
from  the  end  to  be  inserted  in  the 
cylinder  block.  Then  start  the 
adapter  into  the  block,  properly  po- 
sitioned with  respect  to  the  venti- 
lation tube  and  hose  connections. 
[continued  on  pace  68 


66 


MOTOR,  August  1961 


M 

1 


1951 
1952' 

1953  ^f. 

1954  ' 
1955 
1956 
"^57 

358 

%959 

I960- 

1961 


v> 


^  ANY  FORD  AUTOMAT 

TRANSMISSION  CAN 
COMPLETELY  SERVICED  [ 

MOTORCRAFT  PARTS  &  KIT 


Now  a  full  line  of  Motorcraft  factory-approved  auto- 
matic transmission  repair  Icits  completely  service  the 
10  million  Ford-built  automatic  transmissions  on  the 
road  today,  individual  parts  are  available,  too! 

With  Motorcraft  Parts  and  Kits,  you're  assured  of 
better  cataloging  than  ever  before,  plus  certified  con- 
formity to  original  equipment  specifications.  And  every 
improvement  is  instantly  incorporated.  For  example: 
A  longer-lived  front  oil  pump  seal  recently  superseded 


an  older  type  as  a  replacement  part  for  all  three 
automatic  transmissions  ever  built  by  Ford.  Asi 
the  change-over  was  approved  .  .  .  Motorcraf 
matic  Transmission  Repair  Kits  from  1951  to  11 
eluded  the  new  seal.  Even  if  Ford  should  make  fii 
improvements  in  one  week,  they  would  immedia 
included  in  Motorcraft  Kits. 

Quality  design  and  engineering  like  this  are  ty| 
all  the  parts  in  the  fast-moving  Motorcraft  line. 


QUALITY-BUILT  TO 


BETTER....  LONGER 


MOTOR,  August  1961 


Factory  Service  Slants 

continued  from  page  66 

Tap  it  inward  only  to  the  1/2  ^^• 
mark.  If  the  adapter  is  inserted  too 
far  and  contacts  the  wall  on  the 
casting,  it  will  be  restricted  and 
the  ventilator  will  not  function 
properly. 

BUICK 
Ends  Horn  Contact  Squeak 

If  a  squeak  occurs  from  the  horn 
contact  on  a  1961  Buick,  it  can  be 
eliminated  quickly  without  remov- 
ing the  steering  wheel. 

Take  off  the  center  emblem  as- 
sembly from  the  steering  wheel. 
On  the  Special  Series  with  a  stand- 
ard steering  wheel,  remove  the 
horn  button  cap  and  switch  assem- 
bly. To  apply  the  lubricant,  wrap 
electrical  tape  around  a  short 
length  of  %  in.  diameter  rod  to 
form  a  cup,  or  use  a  small  camel 
hair  brush.  Now  apply  a  light  lu- 
bricant through  one  or  both  of  the 
threaded  puller  holes  in  the  hub 
of  the  steering  wheel.  Rotate  the 
wheel  while  holding  the  applicator 
against  the  horn  contact  ring. 

MERCURY,  COMET 
New  Rear  Pump  Rotor 

A  new  rear  pump  rotor  for 
1959-61  cars  with  two-speed  auto- 
matic transmission  now  enables  a 
service  repair  to  be  made  without 
replacing  a  complete  pump  as- 
sembly. However,  if  the  pump 
body  is  scored,  the  pump  assem- 
bly should  be  replaced. 

The  new  rotor,  part  No. 
COAP-7A497-A,  does  not  have 
slipper  spring  pockets.  Shorter 
slipper  springs,  part  No.  COAP- 
7A499-A,  are  .54  to  .57  in.  long 
and  must  be  installed  with  the 
new  rotor. 

Measure  the  width  of  the  new 
rotor  and  the  depth  of  the  pump 
body  bore  to  make  sure  there  is 
the  proper  .001  to  .003  in.  clear- 
ance between  the  rotor  and  body. 
When  reassembling  the  slipper 
and  slipper  springs  use  only  five 
of  each,  leaving  out  No.  1  and 
No.  4  positions. 


VALIANT 
Secures  Door  Handles 


BODY. 


i  ■••• 


>.... 


Deepen  flat  in  top  rear  groove 
for  left  doors  and  the  bottom 
front    groove    for   right   doors 

Remote  control  handles  on  the 
inside  of  doors  on  1960-61  models 
may  loosen  slightly.  This  is  due  to 
the  groove  in  the  handle  shaft  not 
being  deep  enough  for  proper  en- 
gagement of  the  clip  which  retains 
the  handle. 

To  eliminate  the  looseness,  re- 
move the  handle  and  handle  spac- 
er. With  a  hacksaw,  increase  the 
depth  of  the  flat  in  the  groove  on 
the  shaft  .040  to  .050  in.,  or  ap- 
proximately %4  in.  For  handles 
on  doors  on  the  left  side  of  the  car, 
dee{>en  the  flat  to  the  top  and  rear 
of  the  shaft.  On  right  side  doors, 
deepen  the  flat  to  the  bottom  and 
front  on  the  shaft. 

Before  reinstalling  the  handle, 
ins{>ect  the  retaining  clip  in  the 
handle  for  damage  and,  if  neces- 
sary, replace  it.  Install  the  handle 
so  that  the  engaging  side  of  the 
clip  snaps  into  the  deeper  groove. 
Right  door  handles  should  point 
up  to  approximately  the  1 1  o'clock 
position  and  left  door  handles  to 
1  o'clock. 

CADILLAC 

Oils  Convertible  Zipper 

The  zipper  on  the  back  curtain 
on  convertibles  can  be  kept  in  good 
operating  condition  by  lubricating 
it  twice  a  year.  To  do  this,  unfasten 
the  zipper  completely  around  the 
opening  and  lower  the  back  cur- 
tain into  the  top  compartment 
well. 

Then  dampen  a  cloth  with  a 
liquid  detergent  or  fabric  cleaner 
and,  with  medium  pressure,  clean 


the  zipper  on  the  curtain  and  val- 
ance. Continue  the  cleaning  until 
the  rag  remains  clean.  Do  not  ap- 
ply cleaner  to  the  vinyl  part  of  the 
back  curtain.  Dried  sealer,  which 
might  interfere  with  zipper  opera- 
tion, can  be  scraped  off  with  a 
knife. 

Now  apply  a  light  coating  of  a 
silicone  lubricant  to  the  zipper 
scoops.  Operate  the  zipper  several 
times  through  its  complete  cycle 
and  then  wipe  off  any  excess  lubri- 
cant. 

Raise  the  curtain  and  return 
the  slide  fastener  to  the  closed  po- 
sition. 

BUICK 
Aids  Molding  Installation 

A  new  clip,  part  No.  1S50938, 
simplifies  the  replacement  of  the 
side  moldings  on  the  front  fenders 
of  1961  models.  The  new  clip,  of 
the  spring  wire  snap-in  type,  makes 
it  unnecessary  to  gain  access  to  the 
inside  of  the  fender. 

When  this  new  clip  is  used,  the 
production  T-bolt  clips  can  be  cut 
off.  This  will  eliminate  the  need  for 
removing  or  loosening  the  fender  to 
remove  the  nuts  from  the  T-bolt 
clips. 

LINCOLN 
Heat  Lamp  Caution 

Care  should  be  taken  when  using 
banks  of  heat  lamps  since  intense 
heat  directed  against  a  windshield 
can  soften  the  thermoplastic  inter- 
layer  in  the  glass.  When  this  hap- 
pens bubbles  will  form  between 
the  two  glass  sections  and  in  some 
instances  discoloration  may  also 
occur. 

To  avoid  this  trouble,  an  insu- 
lator should  be  placed  over  the  en- 
tire windshield  to  protect  the  glass 
when  heat  lamps  are  used.  A  quilt- 
ed fiberglass  pad,  approximately  1 
in.  thick,  and  with  aluminum  paint 
or  foil  covering  the  outer  surfaces, 
will  insulate  the  windshield  satis- 
factorily. This  will  prevent  any 
possible  damage. 


68 


MOTOR,  August  1961 


4 

I 


■mf,}^ 


Scarboroiigli,  Toronlu.  Onl 


$10  for  Your  Ideas 


Hove  yoy  come  ocrofi  any  tfm#iaving  short  cvfs  or  iolutions  to 
tough  r^poir  problems?  If  you  have,  and  the  idea  h  a  good  onti 
MOTOR  will  pay  you  $10.  If  your  idea  needr  on  illustration,  just  tn* 
close  a  rough  ikefch  in  your  letter.  MOTOR'S  artists  will  do  o  finishd 
drawing. 

When  your  idea  oppliei  to  one  portfeular  cor  make,  be  sure  to  gW« 
the  make  and  modef  yeor  of  the  car. 

Naturally  ideas  which  have  already  been  used  or  offered  elsewhert 
connot  be  considered. 

So  grab  a  pencil  and  jot  down  your  idea  on  your  shop's  letferhaod 
or  billhead.  Then  mail  ft  to  "Fix  It"  EdHor,  MOTOR,  250  W,  55tfi  Sf^ 
N,  Y,  T9,  N.  Y. 


eaders  Tell  How  To 


FIX  IT 


Saves  Gas  Cans 

Gasoline  cans  loaned  to  custom- 
ers present  a  problem  because  the 
gas  will  only  slowly  gurgle  out  of 
the  can  just  when  the  customer  is 
in  a  hurry.  A  customer  who  bor- 
rows one  of  these  cans  usually 
punches  a  hole  in  the  top  of  it  for 
a  vent.  This,  however,  ruins  the 
can  because  the  gas  will  leak 
around  the  top  when  the  can  is 
refilled. 

We  now  drill  a  hole  through 
the  top  of  each  can  large  enough 
to  install  a  discarded  tubeless-tire 
valve.  Then  we  attach  a  wire  to 
the  valve  and  pull  it  up  through 
the  drilled  hole.  A  dust  cap  in- 
stalled on  the  stem  makes  the  can 
air  tight.  To  pour,  simply  remove 
the  cap  from  the  stem. 

— JBROMB  p.  PATTBRSON 

Pattertoa't  Atlantic  S«nric« 

Btrwick,  Pa. 

Guide  Bolt  Removal 

Guide  bolts  make  it  easier  to 
install  cylinder  heads  but  some- 
times full-length  bolts  can't  be  re- 
moved after  the  head  has  been 
installed.  This  applies,  for  in- 
stance, when  installing  a  head  on 
a  Chevrolet  6  cyl.  engine. 

In  such  cases,  cut  guide  bolts 


long  enough  to  protrude  about 
1/^  in.  above  the  top  of  the  block 
when  they  are  installed.  Slot  the 
tops  of  the  bolts  to  take  a  screw- 
driver. After  the  head  has  been 
installed  and  a  few  head  bolts 
started,  back  the  guide  bolts  out 
of  the  threads  in  the  block  with 
a  screwdriver.  Then  lift  the  guide 
bolts  out  of  the  holes  in  the  head 
with  a  magnet. 

—RONALD  p.  WBINBRT 

BiU't  ShaH  Samoa 

Qlanyiaw,  ID. 

Speeds  Transmission  Work 

We  use  a  procedure  which  saves 
considerable  time  on  removing 
automatic  transmissions  on  1957 
and  later  Fords.  These  cars  have 
a  single  crossmember  which  is 
bolted  to  the  side  rails  with  three 
bolts  on  each  side.  The  side  rails 
are  hollow  and  moisture  and  cor- 
rosion cause  the  two  bottom  bolts 
to  rust  inside  the  frame  member. 

Before  attempting  to  remove 
these  bolts,  we  drill  a  small  hole 
through  the  underside  of  the 
frame  directly  below  the  bolts. 
The  ends  of  the  bolts  can  then  be 
sprayed  with  }>enetrating  oil. 
Then  the  bolts  can  easily  be  re- 
moved without  risk  of  breaking 


them  or  distorting  the  threads  in 
the  frame.  This  greatly  aids  the 
removal  and  installation  of  the 


transmission. 


— ROBBRT  PLACK 

Widawatar  Moton 

Laf  ayattt,  Ind. 


Cleans  Heat  Passage 


Hole  is  drilled  aad  tapped  ^ 
in.  from  end  of  heat  passage 

When  the  heat  passage  through 
the  manifold  to  the  carburetor 
on  a  Chevrolet  V-8  clogs,  there's 
an  easy  way  to  clean  out  the  pas- 
sage without  removing  the  mani- 
fold. 

Take  off  the  carburetor  and 
center-punch  the  top  of  the  heat 
passage  at  points  ^  in.  from  the 
edges  of  the  inlet  and  oudet 
branches  of  the  passage.  Now  drill 
2^4  in.  holes  and  tap  to  take  a 
i/^  in.  pipe  plug. 

To  remove  the  carbon,  apply 

[OONTINUED  ON  PAGE  75 


I 


72 


MOTOR,  Auguft  im 


.Getting  the  Business. 


PS.-  GUESS  WHO  HAP  TO  BE 
TOWEP IH  TWO  PAYS  LATER  I 


Fix  It 


continued  from  page  72 

the  flame  of  an  acetylene  torch 
until  it  starts  burning.  Then  close 
the  acetylene  valve,  leaving  the 
oxygen  flowing,  until  the  passage 
is  clean.  Install  the  pipe  plugs 
and  carburetor  to  complete  the 
job. 

—ADOLPH  HUBLAR 

New  Albanv  Motor  Co. 

New  Albany,  Ind. 

Safe  Pipe  Removal 

To  remove  a  sheet-metal  pipe 
from  a  cylinder  block,  first  slip 
a  bolt  or  a  short  length  of  iron 
pipe  inside  the  sheet-metal  pipe. 
The  sheet-metal  pipe  can  then 
be  gripped  firmly  with  a  visegrip 
pliers  without  danger  of  collaps- 
ing or  bending  the  thin  tubing. 

Now  tap  against  the  visegrip 
pliers  with  a  hammer  to  remove 
the  pipe. 

— BLI  WOOD 

Bli  Wood  Auto  Repair  Shop 

Missoula,  Mont. 

Easier  Powerglide  Repair 

The  rear-pump  drive  pins  on 
Powerglides  occasionally  shear 
and  are  wedged  tight  in  the  out« 
put  shaft.  If  the  broken  pin  can- 
not be  removed,  a  ^repair  can  still 


be  made  without  removing  and 
disassembling  the  transmission. 

To  make  the  repair,  drill  a  hole 
through  the  bottom  of  the  case 
directly  under  the  drive  pin.  Weld 
a  1/^  in.  drill  to  a  2  in.  length  of 
drill  rod.  Now  drill  out  the  bro- 
ken pin  by  inserting  the  drill  ex- 
tension through  the  hole  in  the 
case. 

After  the  repair  has  been  com- 
pleted, tap  the  hole  in  the  case 
for  a  1/^  in.  pipe  thread  and  in- 
stall a  i/^  in.  pipe  plug. 

—JOSEPH  F.  POSPISIL 

Albachten  Motors  Inc. 

Worthington,  Minn. 

Improves  Oil  Supply 

We  have  had  a  number  of  Ford 
292  cu.  in.  overhead-valve  engines 
which  did  not  supply  enough  oil 
to  the  rocker  arms  and  shaft.  This 
occurs  when  the  center  camshaft 
bearing  becomes  worn.  As  the 
bearing  wears,  it  forms  an  inden- 
tation, or  groove,  in  the  center 
camshaft  journal  which  cuts  the 
oil  supply  to  the  rocker-arm  shaft. 

To  remedy  this  condition,  re- 
move the  camshaft  and  cut  the 
existing  groove  in  the  center  cam- 
shaft journal  %g  in.  deeper.  Blow 
out  the  oil  ports  through  the 
block  or  force  grease  under  pres- 
sure through  them  to  clean  out 


the  ports.  Then  reassemble  the 
camshaft. 

A  new  set  of  camshaft  bearings 
will  also  remedy  the  condition. 
However,  this  requires  removing 
and  tearing  down  the  engine. 
Deepening  the  groove  in  the  jour- 
nal is  much  less  expensive  and 
gives  an  eflFective  correction  when 
the  wear  is  not  excessive. 

—JAMBS  H.  CBASB 

Washington  Motor  Sales  Co.,  Inc. 

West  Orange,  N.  J. 

Quiets  Camshaft  Squeal 

A  squeal  from  the  front  area 
of  a  1961  Ford  352  cu.  in.  engine 
can  usually  be  traced  to  the  thrust 
button  on  the  front  of  the  cam- 
shaft. I  have  removed  the  radi- 
ator, water  pump,  fuel  pump  and 
timing  cover,  replaced  the  thrust 
button  which  bears  against  the 
cover  and  lubricated  it.  However, 
the  squeal  came  back  again  in  a 
short  time. 

Now,  when  I  remove  a  timing- 
chain  cover  for  this  job,  I  drill  a 
hole  in  the  top  of  the  cover  and 
drive  an  oil  cup  into  the  hole.  An 
oil  cup  of  the  type  used  on  gen- 
erators is  ideal  for  the  purpose. 
Then,  if  a  squeal  occurs,  the 
thrust  button  can  easily  be  lub- 
ricated with  a  long  spout  oil  can. 

—EARL  HOFFMAN 

Manbeck  Ford  Ca 

Pine  Grove,  Pa. 

Emergency  Brake  Cable 


Jaws  of  pliers  press  back 
spring   from  end   of   cable 

A  pair  of  special  pliers  for  in- 
stalling the  ends  of  emergency 
brake  cables  can  easily  be  made 
from  scrap  available  around  the 
shop.  The  pliers  push  back  the 
spring  on  the  cable  to  make  it 
easier  to  install  cable  on  the  arm. 

The  pliers  are  made  from  light, 
flat  stock  14  in.  wide.  Cut  two 
lengths  to  form  the  handles.  Drill 
holes  and  install  a  pivot.  Cut  two 

[continued  on  PAGE  78 


MOTOR,  August  1961 


'V^ 


Fix  It 


continued  from  page  75 

2  in.  lengths  for  jaws  and  slot  one 
end  of  each  piece  widi  a  hack- 
saw. The  slot  should  be  wide 
enough  to  slip  over  the  cable. 
Grind  tapers  on  the  slotted  ends 
of  the  jaws  so  they  will  slide  into 
place  easily.  Then  weld  the  jaws 
to  the  handles. 

To  install  a  cable,  slip  the  jaws 
between  the  spring  and  the  cable 
end.  Then  just  squeeze  the  han- 
dles to  compress  the  spring,  and 
slip  the  cable  into  place  on  the 
arm. 

—RONALD  CAMPBELL 

Campbell's  Repairing  and  Welding 

Grove  City,  Pa. 

Changes  Push-Button  Lamps 

The  lamp  for  illuminating  the 
push-button  control  for  the  auto- 
matic transmission  on  late  model 
Ramblers  is  hard  to  replace.  Fin- 
gers won't  do  the  job  because  the 
lamp  must  be  reached  through  a 
slot  in  the  dash  after  the  push- 
button control  is  reached. 

A  y^Q  in.  socket  attached  to  a 
straight  handle  and  extension  will 
reach  the  lamp.  Insert  a  2i/^  in. 
strip  of  cellophane  tape  in  the 
end  of  the  socket.  This  tape  makes 
it  possible  to  twist  and  withdraw 
the  lamp  without  dropping  it. 

_     —DICK  GERHARD 

Dick's  Brake  and  Ignition 

Rochester.  N.Y. 

Frees  Stuck  Choke 

Occasionally  a  backfire  on  a 
Ford  or  Mercury  equipped  with  a 
four-barrel  carburetor  will  cause 
the  choke  to  stick. 

To  prevent  this,  drill  two  %2 
in.  holes  in  the  front  of  the  car- 
buretor in  a  line  approximately 
Vi  6  in-  below  the  point  which  the 
choke  butterfly  contacts  when  it 
closes.  The  two  holes  should  be 
about  2  in.  apart.  Now  install 
sheet-metal  screws  in  the  holes,  so 
the  tips  of  the  screws  protrude  on 
the  inside  of  the  carburetor. 

The  screw  tips  prevent  the  but- 
terfly from  going  past  center  when 
a  backfire  occurs,  which  keeps  the 
butterfly  from  jamming. 

^  ,    ^        — H.  L.  ACKMAN 

Gaksburg  Lincoln-Mercury  Ca 

Galesburg,  ID. 


.BODY  TIPS. 


MOTOR  will  pay  you  $10  fo  reach  usable 
timesoving  short  cut  from  the  body  man 


Aids  Panel  Straightening 


Bar     is     inserted     through 
opening   in  jaws  of  pliers 

Straightening  the  top  of  a  quar- 
ter panel  section  on  many  late 
model  cars,  including  Ford  and 
Chevrolet,  is  a  problem.  There's 
not  enough  room  to  hammer  out 
the  panel  and  it's  hard  to  get 
enough  leverage  for  a  bar  or  pick. 

To  make  a  fast  repair  on  this 
area,  fasten  the  jaws  of  visegrip 
pliers  to  the  weather-strip  retain- 
er on  the  trunk  opening.  Now  in- 
sert a  pry  bar  or  pick  rod  through 
the  opening  in  the  jaws  of  the 
visegrip.  The  visegrip  provides  an 
effective  fulcrum  and  the  required 
force  can  then  be  applied  through 
the  bar  or  pick  to  straighten  the 
panel. 

— BRIK  MYKOWSKY 

City  Motor  Service,  Inc. 

Chicago,  III. 

Secures  Loose  Knobs 

After  trying  many  different 
ways  to  keep  loose  door  lock  re- 


mote-control buttons  from 
ing  off  the  rods,  I  have  found 
sure  way  that  is  simple  and 
Cut  a  small  rubber  band  in 
Fold  one  piece  in  half  to  form 
loop  and  insert  the  loof>ed  end  ia 
the  control  button,  leaving  the 
two  ends  of  the  rubber  band  pro- ' 
truding  slightly.  Now  spread  the 
two  ends  to  be  on  opposite  sides 
of  the  rod  and  thread  the  control 
button  on  the  rod.  The  rubber 
band  will  wad  up  inside  the  cou-^ 
trol  button  and  bind  tightly  to 
the  button  and  rod. 

—JOHN  MOTTBKT^ 
Barford  Cbeirrolet  Ca^^ 
Clayton,  U9^: 

Speeds  Panel  Job 

On  most  door-panel  replace*^— 
ment  jobs  the  damage  is  located^ 
below  the  belt  molding.  It's  mudlj 
easier  and  faster,  in  such  cases,  ta. 
replace  just  the  damaged  area  be- 
low  the  molding,  rather  than  the 
complete  panel. 

To  make  the  replacement,  cut 
off  the  lower  part  of  the  panel 
below  the  molding.  Now  match 
the  cut  on  the  new  panel  and  in- 
stall it  with  sheet  metal  screws  or 
pop  rivets.  Weld  or  braze  the 
ends. 

With  this  method  nothing  has 
to  be  taken  apart  and  the  job  can 
be  done  in  one-third  the  time  re- 
quired to  install  a  complete 
panel. 

—ROBERT  PBDRICK 

MorrisWUe  Motort 

Morriavilk.  Pa. 


How  Would  YOU  Fix  It? 

A  chance  to  test  your  skill  as  a  troubleshooter 


►  The  salesman's  car  had  been 
gradually  losing  power.  When  a 
check  indicated  the  need  for  a 
valve  job,  the  salesman  agreed  to 
leave  it  with  the  repairshop  for  a 
few  hours  to  get  the  work  done. 
Although  speed  was  essential  to 
the  customer,  the  shop  serviced 
the  valve  faces  and  seats,  checked 
the  springs  and  buttoned  up  the 


job  after  performing  a  fast  tune-up. 

The  car  ran  fine  but  after  a 
snort  time  the  customer  was  back, 
complaining  of  a  miss.  A  check 
showed  burned  distributor  points 
and  a  new  set  only  gave  a  tem- 
porary correction. 

Do  you  know  what  was  over- 
looked on  this  job?  Check  the 
answer  on  page  180. 


78 


MOTOR.  August  1961 


Rings,  pistons,  pins,  bearings,  valve 
train  parts,  water  pumps,  chassis 
parts?  All  parts  in  the  McQuay- 
Norris  line— designed  and  manu- 
factured to  the  same  high  standards 
of  quality  and  precision— are  known 
for   uniform    performance    and 


longer  service.  Your  McQuay- 
Norrls  Wholesaler  is  "replacement 
parts  headquarters"  to  mechanics 
all  over  the  country  who  have 
experienced  the  satisfaction  of 
working  with  the  McQuay-Norris 
line.  Use  them   on   your  next  job. 


i   McQUAY'NORRIS  /W>^/VUFACTURING  CO.,  ST.  UOUVS^TOROVy^O 


Here  are  the  facts  that  will  hel 


**Telar"  Is  now  only  $3.95  a  gallon— the  most  economical 
long-lasting  anti-freeze,  anti-rust  and  summer  coolant  money 
can  buy.  If  your  customer  plans  to  keep  his  car  for  more  than 
one  winter,  the  cost  for  protection  with  "Telar"  can  average  out 
to  dollars  less  than  the  cost  of  two  fills  with  one-year  anti-freezes. 
And  remember  .  .  .  with  "Telar"  your  customer  buys  only  the 
anti-freeze  protection  he  necd§— no  need  to  protect  to  40**  below 
zero  if  he  doesn't  need  it. 


^'Telar'*  Is  recommendecfl  for  cars  with  aluminum  engines. 

Years  of  research  have  proven  that  "Telar"  completely  protects 
the  aluminum  now  used  in  many  car  engines.  Same  goes  for  all 
other  metals  in  the  cooling  system  . .  .  copper,  iron,  steel,  etc. 
**Telar"  is  a  modern  product  for  modern  cars  You  can  recom- 
mend it  with  confidence  to  all  of  your  customers. 


**Telar*'  Is  Installed  Just  like  you've  been  Instatllng 
"Zerex"  all  these  years,  quickly  and  without  fuss.  "Tclar"  is 
not  a  dif!icult-to-handle  full-fill  product— no  need  to  waste  space 
stocking  water,  "Telar"  and  tap  water  in  the  proper  proportioos 
make  the  best  anti-freeze,  anti-rust  and  summer  coolant  on  the 
market.  And  the  amount  of  "Telar"  your  customer  needs  is 
exactly  the  same  as  the  amount  of  "Zerex"  you  would  install 


'*Telar"  is  effective  as  a  summer  rust  inhlDltor  and 
coolant,  too.  Many  anti-rusts  on  the  market  today  do  not  pro- 
tect as  well  as  "Telar"  in  the  summer— when  the  threat  of  rust 
and  corrosion  is  greatest.  With  "Telar"  in  the  cooling  system, 
there  is  complete  protection  from  rust  and  corrosion.  And  "Tclar** 
has  a  higher  boiling  point  than  water.  Many  dealers  gotajumpon 
the  anti-freeze  season  last  year— by  recommending  and  install- 
ing "Telar"  in  July  and  August,  before  the  first-freeze  rush. 


Be  ready  to  go  both  ways . . .  sell  ZEREX  and  TEliR 


ZEREX®  anti-freezc 

with  MR-8  rust  inhibitor 

. , .  finest  permanent  type 

anti-freeze. 


TELAR*  anti-freeze  and 

summer  coolant  protects 

year  after  year. 


«0 


MOTOR,  August  1961 


^ou  sell  lelar 


ANTI- FREEZE   AND 
SUMMER    COOLANT 


in  1961 


'Telar"  does  its  work  effectively  year  after  year,  winter 
ind  summer.  The  "Telar"  you  put  in  now  will  protect  yourcus- 
omer's  cooling  system  for  as  long  as  he  keeps  his  car  (requiring 
miy  occasional  make-up).  That's  because  Du  Pont  spent  years 
►f  research  in  developing  a  rust  inhibitor  so  effective  it  lasts 
car  in,  year  out.  This  long-lasting  protection,  plus  new  low  price, 
/ill  make  "Telar"  appealing  to  many  more  of  your  customers. 


There's  profitable  make-up  business  for  you  with 
■Teiar".  Under  normal  driving  conditions,  a  certain  amount  of 
OSS  through  leakage  and  overflow  is  unvoidable  with  any  anti- 
reeze.  So  once  in  a  while,  you'll  find  that  your  customer's 
adiator  needs  some  make-up.  In  the  summer  you  can  add  plain 
vater;  in  fall  and  winter  you'll  add  some  "Teiar".  You  build 
ip  a  steady,  repeat  business  that's  fast  and  profitable. 


**Telar"  Is  sold  tnrougii  servicing  dealers.  Again  this 
year,  like  last,  you'll  find  "Telar"  where  it  belongs— in  service 
stations,  garages  and  car  dealerships.  At  $3.95  a  gallon,  there's  a 
lot  of  profit  in  selling  "Telar"— and  that  profit  isyours  exclusively. 


Color  Check  is  an  added  safeguard!  Du  Pont  has  proven 
that  the  super  rust  inihibitor  in  "Telar"  can  be  expected  to  out- 
last your  customer's  car.  To  be  sure  he  will  have  complete  anti- 
rust  protection  at  all  times,  a  Color  Check  feature  was  added  to 
assure  him  the  rust  inihibitor  is  continually  doing  its  job.  "Telar" 
is  the  first  anti-freeze  with  such  a  safety  feature.  If  *Telar"  turns 
from  normal  red  to  yellow  (and  this  rarely  happens),  the  solu- 
tion should  be  replaced,  because  it  is  no  longer  fighting  rust, 
even  though  it  may  still  be  giving  anti-freeze  protection. 


IMPORTANT  NOTE  TO  DEALERS 

You'll  probably  never  have  a  customer  whose  "Telar"  turns  yellow.  But 
if  you  should,  you  replace  it  immediately  with  the  amount  initially  in- 
stalled. Then  return  the  installation  certificate  issued  to  the  customer  to 
your  anti-freeze  distributor.  Your  stock  will  immediately  be  replaced  with 
the  exact  amount  of  'T^lar"  that  you  installed.  Q  Complete  details  for 
replacement  of  any  •Telar"  which  has.turned  yellow,  along  with  original 
installation  certificate  for  your  customer,  will  be  found  in  the  Du  Pont 
1961  point-of-sale  Dealer  Kit. 


«£e.u.$.PAT.orf 

0ETTER   THINGS    FOR    BETTER    LIVING 
...THROUGH    CK€W.V^\^^ 


MOTOR,  August  1961 


%v 


IS  IT  LEGAL? 


By  Arthur  L.  Reuter  of  the  New  Vn^k  Ha 


Law  Suit  Arises  After 
Sale  of  Dealership 

In  the  contract  by  which  Jack 
Slough  sold  his  Enterprise  dealer- 
ship to  Marty  Schnell,  was  the  fol- 
lowing provision: 

"Tools,  equipment,  furniture 
and  fixtures  shall  be  paid  for  at  re- 
placement cost.  Replacement  cost 
shall  be  deemed  to  mean  the 
amount  at  which  any  item  could  be 
replaced  at  retail  by  an  item  of 
comparable  kind,  quality  and  con- 
dition at  the  seller's  place  of  busi- 
ness." 

Hans  Hendrickson  was  named  in 
the  contract  as  the  appraiser  to  set 
the  values  of  the  items.  When 
Hans  had  completed  his  report 
and  named  the  figures,  Slough 
asked  Schnell  for  the  money. 

Schnell  refused  to  pay. 

"The  appraisal  does  not  comply 
with  the  contract,"  Schnell  said. 
"Instead  of  getting  exact  figures 
for  the  items,  Hendrickson  has 
used  the  original  cost  price  less 
depreciation.  This  has  brought  a 
much  bigger  amount  than  I  should 
have  to  pay." 

No  Secondhand  Market 

Slough  sued  for  the  amount  of 
Hendrickson's  valuation  and  was 
awarded  judgment  for  the  full  sum. 

Judge  Keen  explained,  "There 
was  no  secondhand  market  for  the 
items.  The  items  simply  could  not 
be  replaced  at  retail  locally  except 
by  new  articles  which  was  not  what 
the  contract  intended,  because  it 
specified  the  cost  of  replacement 
'by  an  article  of  comparable  kind, 
quality  and  condition.'  In  other 
words,  old  and  used  articles  were 
to  be  paid  for  at  the  value  in  the 
market  of  such  old  and  used  items. 

"Since  there  was  no  local  mar- 
ket, performance  of  the  contract 
exactly  as  intended  became  impos- 

82 


sible.  If  no  part  of  the  contract  had 
been  performed,  the  parties  would 
have  been  under  no  obligation 
to  continue.  But  part  of  the  price 
had  been  paid  and  Schnell  had 
gone  into  possession  of  the  dealer- 
ship. 

"Under  the  circumstances,  the 
rule  of  reason  must  prevail.  The 
appraiser's  method,  namely,  taking 
the  original  cost  and  allowing  for 
depreciation,  was  a  fair  and  proper 
method  of  determining  reasonable 
value." 

Based  on  case  reported  in  351  Pac.  2d  at  page 
872   (Col.) 

Oil  Firm  Seeks  to  Stop 
Station  Price-Cutter 

Peppo  Oil  Corp.  entered  into 
"fair  trade"  agreements  with  its 
service  station  dealers,  in  which 
the  station  owners  agreed  not  to 
sell  Peppo  gasoline  at  less  than 
stated  minimum  prices.  Jack  Jack- 
son, Peppo  dealer  in  Midcity,  not 
only  refused  to  sign  the  agreement, 
but  continued  to  sell  Peppo  gaso- 
line at  less  than  the  standard  Pep- 
po price. 

The  company  brought  suit  for 
an  injunction  to  stop  Jack  from 
cutting  the  price. 

"We  are  in  competition  with 
other  major  gasoline  companies  in 
Midcity  and  Jackson's  price-cutting 
does  us  irreparable  harm,"  Peppo 
said. 

To  Foster  Competition 

But  when  the  case  came  before 
Judge  Smart,  he  denied  the  appli- 
cation for  an  injunction  and  dis- 
missed Peppo's  suit. 

"Fair  trade  laws  are  valid  only  if 
they  foster  competition,  not  throt- 
tle it,"  the  judge  said. 


"A  tour  of  Midcity  fails  to  ^^ 
veal  any  substantial  difference  be- 
tween Peppo  and  other  gasolines 
in  a  competitive  way.  There  is  no 
proof  that  Peppo  differs  in  content 
or  quality  from  others  merely  be- 
cause it  is  different  in  color  or  ad- 
vertising slogans  and  all  gasolines 
seem  to  be  uniform  in  price.  The 
only  competition  seems  to  be  that 
one  man  keeps  his  station  neater 
than  another. 

"Since  the  fostering  of  competi- 
tion is  the  purpose  and  justifica- 
tion for  the  statute,  it  is  clear  that 
Peppo  does  not  come  within  its 
protection  and  no  injunction  is 
justified." 

Based  on  case  reported  In  1S7  AU.  2d  at  page 
63  (Pa.) 

Claims  Shop's  Trucks  Not 
Covered  by  Insurance 

Gordon  operated  Gordon's  Sales 
and  Service,  which  consisted  of  a 
service  station  and  repairshop.  On 
the  premises  he  had  a  used  car 
sales  operation  and  held  a  dealer's 
license.  He  owned  two  farms  ad- 
joining the  service  station.  He  also 
did  a  bit  of  lumbering  and  truck- 
ing. 

In  the  used  car  area,  disT)layed 
for  sale,  was  a  Paramount  truck. 
Occasionally  the  truck  was  taken 
out  to  tow  a  disabled  car  or  for 
casual  hauling  jobs. 

While  towing  a  damaged  auto- 
mobile to  the  repairshop,  the  truck 
became  involved  in  an  accident. 
Two  people  were  injured  and 
made  claims  against  Gordon  for 
damages. 

When  Gordon's  insurance  car- 
rier rejected  liability,  Gordon 
brought  suit  against  it  to  have  his 
rights  to  protection  enforced,  rely- 

[CONTINUED  ON  PACE   ISO 

MOTOR.  August  1961 


News  for  Jobbers 


1962  Pacific  Show 
For  Portland 

Next  year's  Pacific  Automotive 
Show,  the  14th,  will  be  held  at 
Portland,  Ore.,  March  22-25.  This 
will  be  the  fourth  Pacific  Show  to 
be  held  in  the  Northwest.  The 
scene  will  be  the  Memorial  Colise- 
um. 

Harold  Littrell,  Littrell  Parts, 
Inc.,  Medford,  Ore.,  is  president  of 
the  show  for  1962,  S.  B.  Sturtevant. 
Sturtevant  Motor  Parts  Co.,  Van 
Nuys,  Cal.,  is  first  vice  president, 
William  D.  Henderson,  Henderson 
Brothers,  Sacramento,  second  vice 
president.  Rollin  McBurney,  Boggs 
and  McBurney  Auto  Parts,  Inc., 
West  Los  Angeles,  is  secretary  and 
A.  V.  Rodman,  manufacturers'  rep- 
resentative, Los  Angeles,  treasurer. 

17  Join  AERA 

Seventeen  new  members  have 
been  accepted  by  the  Automotive 
Engine  Rebuilders  Assn.  Of  these, 
12  are  active  and  five  associate. 
One  of  the  new  active  memebers  is 
Canadian. 

FuU-Time  Salesman 
Program  Discussed 

Plans  for  bringing  fully  em- 
ployed salesmen  into  more  active 
participation  in  the  organization's 
affairs  was  recently  explained  to  1 1 
regional  groups  of  the  Automotive 
Affiliated  Representatives  by  Ed  L, 
Lee,  AAR  executive  secretary. 
Lee's  travels  took  him  as  far  West 

84 


as  Seattle  and  as  far  South  as  Rich- 
mond. Lee  also  discussed  AAR's 
coded  customer  list  and  the  organ- 
ization's new  group  insurance  pro- 
gram. 

Indiana  Jobbers 
Form  Group 

After  electing  temporary  officers 
and  directors,  automotive  whole- 
salers in  Indiana  recently  took  the 
first  step  toward  creation  of  a  state- 
wide organization. 

Robert  A.  Smith,  Century  Auto 
Parts,  Indianapolis,  was  named 
temporary  president;  Louis  H. 
Wasmuth,  Portland  Motor  Parts, 
Portland,  Ind.,  temporary  vice  pres- 
ident, and  Paul  Hunckler,  Sturm 
Auto  Parts,  Huntington,  temporary 
secretary-treasurer.  The  second 
state-wide  meeting  will  be  held  in 
September. 

Manufacturer  Seminar 
Being  Repeated 

A  second  seminar  on  executive 
development  for  manufacturer 
members  will  be  conducted  by  the 
Automotive  Service  Industry  Assn. 
at  the  University  of  Illinois  the 
week  of  Nov.  5  next.  The  first  sem- 
inar held  last  year  was  adjudged 
an  unqualified  success. 

Among  the  subjects  to  be  stu- 
died at  the  forthcoming  seminar 
will  be  economic  research  and  fore- 
casting, motivation,  communica- 
tion, finances,  sales  management 
and  organization. 


California  Jobbers 
Ask  More  Shows 

At  its  recent  quarterly  meeting, 
the  California  Automotive  Whole- 
salers Assn.  endorsed  a  prof>osal  by 
the  Pacific  Automotive  Show  thai 
one  national  and  two  regional 
shows  be  held  each  year. 

John  Morley,  a  feature  speaker 
at  last  February's  AAR  breakfast 
at  Los  Angeles,  has  been  signed  as 
the  feature  speaker  at  the  CAWA 
members*  meeting,  Nov.  17.  at  San 
Diego. 

Thayer's  Work  Cited 

In  the  presentation  recently  of  a 
certificate  of  appreciation,  the  Au- 
tomotive Service  Industry  Assn. 
recognized  the  contributions  of  Les 
A.  Thayer,  Belden  vice  president- 
sales,  during  his  term  of  office  as 
president  of  ASIA. 

Jobber  Sales  Up, 
Profits  Down 

Although  the  410  automotive 
jobbers  reporting  in  the  Motor  and 
Equipment  Manufacturers  Assn.'s 
annual  survey  increased  sales  on  the 
average  from  $453,520  in  1959  to 
$463,673  last  year,  both  gross  and 
net  profits  were  below  the  1959 
level. 

Average  gross  for  the  jobbers  r^ 
porting  in  1960  was  27.6  per  cent 
compared  with  28  per  cent  in  1959. 
Net  as  a  percentage  of  sales  after 
provision  for  taxes  was  2.5  per  cent 
in  1960  compared  with  2.8  the  year 
before. 

Net  worth  of  the  reporting  job- 
bers also  fell  in  1960,  averaging  2.9 
per  cent  compared  with  3.2  per 
cent  in  1959.  Inventory  turnover 
remained  the  same  at  3.4. 


Signs  Consent  Order 

A  consent  order  signed  by  Mont- 
gomery Ward  and  Co.  and  ap- 
proved by  the  Federal  Trade  Com- 
mission prohibits  a  mail  order  fir© 
from  **making  deceptive  pricing 
[continued  on  pace 


MOTOR,  August  1961 


«   j 

i 


try  the 
liston 

SG"  * 

that's 
exciting 


to  sell... 


MUSKEGON  "ENGINE-DATED"  SETS 

make  faster,  easier  sales  for  you.  When  you  sell 
and  install  an  "Engine-Dated"  set,  you  know  you're 
installing  the  very  best  combination  of  rings  ever 
developed  for  the  particular  engine  into  which  they're 
going.  There's  no  guesswork  on  your  part  as  to  what 
grade  you  should  install . . .  you  install  only  the  very 
best.  You  and  your  customers  get  important  savings 
too,  from  the  distributing  economies  accomplished 
by  Muskegon.  Individually  packaged  with  easy-to- 
follow  instructions  that  save  work  and  assure  the 
right  installation  every  time.  "Engine-Dated"  sets  de- 
liver peak  performance . . .  that's  why  Muskegon  has 
been  the  engine  builders'  source  since  1921  and 
why  more  than  1  out  of  every  3  new  cars  is  equipped 
with  Muskegon. 

JUST  TRY  THEM  ONCE  AND 
YOU  LL  SEE  WHY  *'ENGINE- 
OATEO"  SETS  ARE  EXCITING  TO 
SELL. .A  PLEASURE  TO  INSTALL 
Request  This  Fact-Filled  Booklet 
Six  easy-to-read  pages  tell  about 
the  "Booming  Engine  Repair  Busi- 
ness Ahead"  and  how  "Re-Ringing 
Leads  to  Related  Sales."  Ask  your 
Muskegon  jobber  for  a  FREE  copy 
or  write  us  direct! 


The  industry's  source- original  equipment  and 
replacement-for  P'isto(\  R\u%%  B.\\^"\t^wbTO.^^\w^V'a:^^  ^ 


News  for  Jobbers 


continued  from  page  84 

and  savings  claims"  for  its  tires, 
accessories  and  parts.  As  in  all  con- 
sent decrees,  the  company's  agree- 
ment does  not  admit  a  violation  of 
the  law. 

Abandons  False  Oil  Ads 

In  a  consent  agreement  with  the 
Federal  Trade  Commission,  Edgar 
F.   Henley   and  Truman   F.   Wil- 


liams, trading  as  Henley  Oils,  Nor- 
phlet.  Ark.,  promised  not  to  sell 
oil  which  is  composed  wholly  or 
partly  of  previously  used  oil  with- 
out disclosing  this  fact  in  its  adver- 
tising and  labels. 

Buys  Brake  Fluid 

The  Weatherhead  Co.  has  ac- 
quired Puritan  Brake  Fluid,  which 
had  been  marketed  by  Olin  Math- 
ieson  Corp.  Besides  the  fluid  itself, 
Weatherhead  will  distribute  Puri- 
tan hydraulic  brake  parts. 


ASIA  Safety  Decals 


\&c^":r 


ACME 


SINCE  ^   1915 


ACME 

JOBBER  DISPLAY 
BOARD 


This  NEW 
ACME 
"Silent 

Salesman" 

#3000 

will   Sell 

for  You... 

will   bring 

You   more 

SALES... 

more 
PROFITS! 


SEND  FOR  COMPLETE  LITERATURE 


ACME  AIR  APPLIANCE  Co.,  Inc. 


20S  NEWMAN  STREET    •    HACKENSACK,  N.  J. 


HIGHWAT  SAFETY 


INESS 


Members  of  Automotive  Service 
Industry  Assn.  have  recently  re- 
ceived green  and  black  decals  read- 
ing "Highway  Safety  Is  Our  Busi- 
ness." The  purpose  is  to  identify 
individual  members  with  the  asso- 
ciation's support  of  the  drive  for 
vehicle  inspection  programs. 

Display  of  the  decal,  J.  A.  Bry- 
ant, ASIA  president,  says,  will  as- 
sist "in  the  enactment  of  periodic 
motor  vehicle  inspection  laws  in 
those  states  not  having  them." 

Sales  Forces  Combine 

Combination  of  sales  forces  of 
John  Bean  Div.  and  Barrett  Equip- 
ment Co.,  both  subsidiaries  of  the 
FMC  Corp.,  have  been  practically 
completed.  Most  sales  representa- 
tives of  both  organizations  are  still 
on  the  job.  This  has  been  accom- 
plished by  consolidating  some  ter- 
ritories. 

AWDA  Admits  Eight 

Eight  new  members  have  been 
accepted  by  the  Automotive  Ware- 
house Distributors  Assn.  Seven  of 
them  are  distributors.  The  new 
manufacturer  affiliate  is  the  Electric 
Storage  Battery  Co. 

Adopts  New  Banner 

A  new  banner  has  been  adopted 
by  the  Assn.  of  Diesel  Specialists.  It 
will  be  unfurled  for  the  first  time 
at  the  association's  annual  conven- 
tion at  Minneapolis  next  month. 

ASIA  Honors  Old-Timers 

Automotive      Service      Industry 

Assn.  recently  honored   173  of  its 

member-firms   by  presenting   each 

with  a  Distinguished  Service  Award 

[continued  on  page  91 


86 


MOTOR,  August  1961 


Nationally  Advertised 


Supplies 


that  offers  you  a  bigger  selling  and  profit  opportunity 
on  repair  work  ttian  any  otiier  sign  you  can  display 

What  grounds  do  we  have  for  a  statement  like  that?  .  .  Plenty!  ,  .  .  The  N*A'P»A  Seal 
represents  practically  all  types  of  parts,  equipment  and  supplies  for  all  makes  of  cars, 
trucksand  tractors— not  just  one  type  of  product  for  all  makes— not  lines  foryusf  one  make 
—but  across  the  board.  These  nationally  advertised  products,  as  you  will  see  on  the  next 
page,  come  from  the  nation's  leading  manufacturers,  with  combined  resources  of  more 
than  $1 ,000|000,000,  And  they're  all  available  with  one  stop,  one  phone  call,  one  order, 
from  your  N-A»P-A  Jobber. 

The  Selling  Opportunity?  .  .  The  N*A-P*A  Seal  is  recognized  by  millions  of  car 
owners— at  home  or  away  from  home— as  a  symbol  of  quick  parts  availability  and  prompt 
repair  service.  Year  after  year,  N-A-P-A's  national  advertising  has  been  telling  car  owners 
they  can  depend  on  the  N-A-P-A  Seal— and  the  shops  that  display  it. 

The  Profit  Opportunity?.. Don't  misunderstand.  You  can't  buy  products  bearing  the 
N-A-P-A  Seal  any  cheaper  than  you  can  buy  products  of  genuine  quality  anywhere  else, 
BUT  the  time  you  save  in  shopping  around  for  parts— in  keeping  skilled  me- 
chanics from  waiting  for  needed  parts— makes  a  big  difference  in  the  number  of 
jobs  you  can  handle  in  your  shop  and  deliver  on  schedule;  a  real  increase  in 
the  net  profit  you  realize  on  your  whole  operation. 

Have  a  talk  with  your  N-A-  P- A  Jobber  soon.  Learn  about  his  service.  Profit  from 

it— and  the  business  the  N-A-P-A  Seal  will  bring  to  your  shop. 

NATIONAL  AUTOMOTIVE  PARTS  ASSOCIATION  -  29  E.  MADISON  ST.,  CHICAGO^  ILLINOIS 


^ 


MOTORS  August  1%1 


Oi^^^^'^   Pistons.  Piston  Pint, 
Sloevo  Assemblies,  Valves,  Valve  Springs 
and  Water  Pumps. 
Alllad  Automotive  Parts  Co. 
Indianapolis,  Indiana 

MiCniCSt  Timing  Gears,  Timing  Chains 

A  Sprockets 

Microtost  Timing  Gears 

Oevdand  12.  Ohio 


Fan  Belts.  Air  Conditioning 
Belts,  Power  Steering  Belts,  Radiator  Hose, 
Heater  Hose,  Power  Brake  Hose 
National  Products,  Inc. 
Denver  17,  Colorado 


,  Engine  Bearings 
Cievlto  Service  •  Cleveland  3,  Oiilo 

MnOMSOH  Thermostats,  Thermo- 
stat Assortments 
Standard-Thomson  Corporation 

Waltham  54,  Massachusetts 

^TZ  C^OZl  Gasl(ets,  Oil  Seals, 

Power  Steering  Equipment 

Victor  Manufacturing  A  Gasket  Co. 

Chicago  50,  Illinois 

ZOLLNER  Aluminum  and  Bi-Metallic 

Pistons 

Zoilner  Corporation  •  Ft  Wayne,  Indiana 

JtJpfllVE  LINE^  ^ 

C4>£^f^^  Tie-Rod  Ends,  Bail  Joints, 
Torsion  Bars,  Coil  Springs,  Front  End 
Suspension  Parts 

Allied  Automotive  Parts  Co. 

Indianapolis,  Indiana 


9^       Sintermet 


Sintermet  Transmission  Discs 
American  Bralieblok  Division 
Birmingham,  Michigan 

BRIOGS  Shock  Absorbers  and 
Load  Absorbers 

Briggs  Shock  Absorber  Company 
Oevdand,  Ohio 

CLEVELAND  Universal  Joints 
Cleveland  Steel  Products  Corp. 

Qeveland  35,  Ohio 

DCTROnr    Universal  Joints,  Drive 
Shafts 

Detroit  Universal  Division 
Dearborn  1,  Michigan 


Transmission  &  Overdrive 
Gears 
Dittmer  Goar  Division  •  Auburn,  Ind. 


Mi(ni6Sl  Automstte  TransmTsslon 

Parts  and  Kits 

MicroTest  Gear  Company 

Indianapolis,  Indiana 


Clutch  Plates 
Dana  Corporation  •  Toledo,  Ohfo 

RAIIITAM  Roller  Bearings 

Raritan  Bearings  •  West  Trenton,  N.  J« 

t§&ll^miif9r  Mufflers,  Exhaust  and* 
Tail  Pipes,  Exhaust  System  Accessories 
DeKoven  Manufacturing  Company 

Racine,  Wisconsin 

iSlMCCr  Universal  Joints  &  Propeller 
Shafts;  Transmissions;  Power  Take-Off s; 
Clutches;  Hub/Lok;  Axles; 
Dana  Corporation  •  Toledo,  Ohio 

^iTZCS^OZE  Automatic  Trans- 
mission, Pinion  &  Wheel  Seals 
Victor  Manufacturing  A  Gasket  Co. 

Chicago  50,  Illinois 

llilJE^TJIICAIL  A  SAf ETT    J 


P^Brake  U 


Brake  Lining,  Clutch  Facings^ 

American  Brakeblok  Division 

Birmingham,  Michigan 


^IK^ 


Bail  Bearings 
The  Federal  Bearings  Co.,  inc. 
Poughkeepsie,  New  York 


IRS  Ignition  Sets  (Ignition 
Radiation  Suppression),  Vinyl  and  Lac- 
quered Braid  Primary  Wire.  6  A  12  Volt 
Battery  Cables  &  Ground  Straps,  Terminals 
Belden  Manufacturing  Company 
Chicago  80,  Illinois 

IIIKBPIIT  Tire  Valves,  Accessories 
Bridgeport  Brass  Company 

Bridgeport  2,  Connecticut 

CCNUn  Ignition  and  Electrical  Parts 
The  Echlin  Manufacturing  Company 

Branford,  Connecticut 

Windshield  Equipment  for 
Motor  Vehicles 

Trico  Products  Corporation 

Buffalo,  New  York 

®  TUN6-S0L  Directional  Signal  Hashers 
Tung-8oi  Electric,  Inc.  •  Newark,  N.  J. 

UniT€D  Hydraulic  Brake  Parts,  Brake 
Ruid,  Parking  Brake  Cables  and  Assem- 
blies, Power  Brake  Kits,  Speedometer 
Cables  and  Casings,  Fuel  Pump  Kits 

United  Parts  Division 

The  Echlin  Manufacturing  Company 

Chicago  7,  Illinois  "      " 

VlaALL     Turn  Signals  and  Switches; 
Reflex  Reflectors;  Truck  Mirrors;  Rares; 
Lights—Clearance  Marker,  Stop  and  Tall, 
Emergency,  Fog,  Driving  and  Back  Up. 
Vehicle  Products  Company 
Cincinnati  10|  Ohio 


Brass  Rttings,  Oil  &  Gas 
Lines,  Controls,  Hydraulic  Brake  Fittings^ 
Power  Steering  Hoses 
The  Weatherhead  Company 
Cleveland,  Ohio 

B  ^  K  Test  Equipment  for  Engines,  Auto- 
matic Transmissions,  Electrical  and  Cool« 
ing  Systems. 
B*K  Service  Products 
Indianapolis,  Indiana 


Hydraulic  and  Mechanical 
Jacks;  Specialized  Service  Handling 
Equipment 

Edgewater  Automotive  Division 

St  Joseph,  Michigan 

TUmOtutSm  A  complete  line  of  hand 
tools  for  automotive  mechanics:  plus  spe- 
cialized tools  for  repair  and  adjustment  of 
automatic  transmissions. 
The  New  Britain  Machine  Company 
New  Britain,  Connecticut 

Si&nMitir  Heatmaster-Electionic 
Muffler  Removal  Tool,  Kutm aster— Preci- 
sion Pipe  Cutter,  Pipe-rounder  and  Pipe 
expander— Safety  Fit  Tools 
DeKoven  Manufacturing  Company 
Racine,  Wisconsin 

^  WPUKMCE  \  iJUjilTEMICE   ^ 

BAIiCAMP    Miscellaneous  Parts  for 
Ford,  Chevrolet,  Plymouth  and  other  pop- 
ular cars;  Rubber  Products,  Switches, 
Starter  Drives. 
Balliamp,  inc.  •  Indianapolis,  Indiana 

B*K    Service  and  Supply  Necessities 
(mere  than  1600  numbers) 
B*K  Service  Products 
Indianapolis,  Indiana 

MAC'S  Automotive  Polishes  and  Chem- 
icals 

Mac's  Super  Gloss  Co.,  Inc. 
Los  Angeles  42,  California 

MAITII-SEMII  Automotive  Colors, 
Undercoats,  Thinners  and  Reducers,  spe- 
cialties 

The  Martin-Senour  Company 

Chicago  8,  Illinois 


Contour  Replacement 
Front,  Rear  and  Trunk  Mats 
Prospect  Rubber  Company 

Cleveland  3,  Ohio 


Fasteners,  Screws,  Nuts 
and  Bolts,  (Used  Everywhere). 
Rocliford  Screw  Products  Co... 

Rockford,  Illinois 


'  Floor  Mats,  Litter  Basltets 
Rubbermaid,  inc.  •  Wooster,  Ohio 


A  "Parade  of  Parts"  serves  repairmen  everywhere  through  3,000 


MOTOR,  August  1961 


Jobbers 


1 


w 

H 

E 
E 
L 


L 
I 

N 
D 

E 
R 

K 
I 

T 

S 


*  News  for  Jobbers 


continued  from  page  86 

for  "exemplary  and  enduring"  serv- 
ice to  their  communities  and  to 
the  industry. 

Only  member-firms  of  ASIA  who 
have  been  in  business  continuously 
at  least  25  years  are  eligible  to  re- 
ceive the  award. 

Buys  Finishes  Firm 

Jamestown  Finishes,  Inc.,  James- 
town, N.Y.,  a  former  Rubbermaid 
Inc.  subsidiary,  has  been  purchased 
by  the  Tremco  Manufacturing  Co. 

Jobber  Doings 

A  1  per  cent  service  charge  on 
past-due  accounts  will  be  levied  by 
members  of  the  Ohio  Automotive 
Wholesalers  Assn.  if  a  resolution 
adopted  at  the  recent  convention 
is  observed. 

The  third  annual  convention  of 
the  Kentucky  Automotive  Whole- 
salers Assn.,  Aug.  13-15,  will  be  ad- 
dressed by  Jack  Bryant,  president 
of  the  Automotive  Service  Industry 
Assn. 

Hendrie  and  BolthofF  Co.,  oper- 
ating a  Sl-store  chain  from  Den- 
ver, has  been  acquired  by  the 
American  Parts  Co.,  Houston,  parts 
division  of  Gulf  and  Western  In- 
dustries. 

Patten  Sales  Co.,  Jacksonville, 
Fla.,  a  unit  of  a  Gulf  and  Western 
Industries  division,  has  acquired 
Spencer  Auto  Electric,  with  head- 
quarters at  Tampa,  Fla. 

Manufacturer's  Personnel 

Carles  E.  Rowett  tp  director  of 
sales  and  service,  Eclipse-Pioneer 
Div.,  the  Bendix  Corp. 

A.  T.  CoLWELL  to  director,  the 
Gabriel  Co. 

Robert  B.  Kiersky  to  vice  presi- 
dent of  marketing,  Edgar  W.  Loch- 
rie  to  vice  president  of  sales,  and 
Frank  P.  Reggio  to  general  sales 
manager,  Permatex  Co.,   Inc. 

Edgar  W.  Clark  to  the  new  post 
of  director  of  marketing  services, 
Eaton  Manufacturing  Co. 

Carl  E.  Johnson  to  new  position 
of  division  sales  manager  in  charge 
of  all  automotive  original  equip- 
ment and  jobber  sales  and  all  ma- 

MOTOR,  August  1961 


rine  original  equipment  and  deal- 
er sales,  Sparton  Automotive  Div. 

Earl  F.  Wonacott  to  corporate 
advertising  manager,  Phillip  A. 
Sinclair  to  sales  promotion  mana- 
ger, Richard  D.  Kelly  to  manager 
of  national  account  sales,  the  Elec- 
tric Autolite  Co. 

Robert  N.  Fisher  to  marketing 
manager  for  replacement  gaskets, 
the  Vellumoid  Co. 

R.  D.  (Don)  McGovern  to  oil 
filter  merchandising  manager  and 
Milton  N.  Weatherhead,  Jr.,  to 
merchandising  manager  for  lamps, 


pressure  caps  and  hydraulic  valve 
lifters,  AC  Spark  Plug  Div. 

A.  A.  Krueger  to  vice  president 
of  sales  and  R.  L.  Smirl  to  vice 
president  of  engineering,  Borg  and 
Beck  Div.,  Borg-Warner  Corp. 

Claude  W.  Mason  to  vice  presi- 
dent and  assistant  general  manager 
and  Frank  J.  Hoyne  to  vice  presi- 
dent—sales. Mechanics  Universal 
Joint  Div.,  Borg-Warner  Corp. 

Samuel  J.  Roumeles  to  vice  pres- 
ident-sales, Casco  Products  Corp. 

Harmon  (Bud)  Oren,  Jr.,  to 
sales  manager,  Watervliet  Tool  Co. 


CAPS 

RADIATOR  CAPS 

New  EielHsift  Gmn  Pstli 
alM  ttandanf  prettnri  ci 


BittN  Safety  ( 

ps.  Opea  steck  er  12    <, 


CUMP-A-RAMA 

Displays  and  holds  100  clamps 

in  4  popular  sizts.  Display  is 

FREE. 


Your  single  source  for: 


per  diaplay  ass't. 

GASOLINE  CAPS 

A  cemplete  liae  ef  feaierwell  caps.  Alee,  eit- 
sltfe  caps  aad  lecking  caps  la  fleanlag  chreme. 

OIL  FILLER  CAPS 

All  sizes  and  styles  te  fit  Annrlcu  aad  ferein 
cars— tracks  aad  tracters. 

CLAMPS 

QUIK-SEAL 

Tke  in  «ilck-ittieh  nm  gut  clinp  win 

MF-T-LOCK  (Mtvi. 

GOLD  SEAL 

The  popalar  Murray  werm-drlie  clanp  far  all 
radlater  and  beater  base  installatiens.  Aiail- 
able  with  cellared  er  aea^ilared  screw.  In 
epen  steck  er  attractlie  merchandisers. 

BAHERY  SERVICE  PRODUCTS 

BATTERY  HOLD  OOWNS-jlew  HD-12  Prallt-Pak 
centalns  12  steel-relaferced  plastic  battery 
held  dewBS  la  the  6  nest  pepalar  sizes.  Display 
Is  FREE. 


<• 


ATTERT  SERVICE  PRODUCTS 

See   Your  Jobber,  tfr   Write  for  Details  to: 

TOWSON  4,  MARYLAND  PbMo  TA  34100 


^> 


Martin  Bury  Revises 
Book  for  Dealers 

"The  Automobile  Dealer,"  by 
Martin  Bury,  long-time  Philadel- 
phia automobile  dealer  and  fre- 
quent contributor  to  MOTOR 
Magazine,  has  been  republished  in 
a  revised  edition.  The  original  ver- 
sion was  reprinted  once. 

A  new  chapter  on  labor  relations 
has  been  added  in  the  revised  edi- 
tion. This  information,  together 
with  new  material  on  collections 
and  operating  formulas,  adds  con- 


siderably to  the  length  of  the  book. 
It  now  contains  320  pages. 

Chrysler  Net  Up 

Chrysler  Corp.'s  net  earnings  for 
the  three  months  ending  June  SO, 
1961,  were  $6,200,000,  as  compared 
with  a  net  loss  in  the  first  quarter 
of  121,900,000. 

Sales  for  the  first  half  of  the  year 
totaled  $995,000,000.  The  company 
lost  $15,700,000  in  the  first  six 
months.  In  the  same  period  last 
year,  Chrysler  earned  $23,700,000. 


Sought  by  FBI 


TEN  MILUON 

GENERATORS 

AGO* 


ARROW  102 


For  Service  Shops  and  Jobbers,  it 
provides  Rebuilt  Generators  proved 
fit  for  road  service  before  they  leave 
the  production  floor. 

How  is  it  possible?  We  spent  years 
finding  the  answer.  In  fact,  the  first 
101  testing  methods  which  we 
designed  and  built  were  unsatisfac- 
tory. But  the  102nd  design  suc- 
ceeded, and  Test  "102"  was  born. 
Since  then,  advanced  electronic 
instrumentation  has  refined  its 
accuracy  and  reliability. 

Does  it  work?  We  think  so  because 
more  than  10.000,000  Arrow  Gener- 
ators have  passed  this  ''perform- 
ance test'*,  others  have  failed  and 
gone  back  for  reprocessing.  No 
Arrow  Rebuilt  Generator  ever  leaves 
the  plant  until  Test  "102"  has 
proved  it  fit  for  service. 

*That  is,  ten  million  ARROW  generators  ago. 

ARROW  ARMATURES  COMPANY 

BOSTON  34,  MASS.*  SPARTANBURG.  S.  C. 


James  M.  Tuttle 

Charged  with  fleeing  Orange 
County,  Cal.,  in  July,  1960,  to  avoid 
prosecution  for  alleged  rape,  James 
Marvin  Tuttle,  also  known  as  Tut, 
is  being  sought  by  the  Federal 
Bureau  of  Investigation.  He  is  said 
to  have  been  employed  as  an  auto- 
mobile mechanic  and  most  recently 
had  operated  his  own  automatic 
transmission  shop. 

Tuttle,  37,  is  about  5  ft.  1  in.  tall, 
has  a  short  left  leg  and  walks  with 
a  limp.  He  is  said  by  the  FBI  to 
carry  an  automatic  pistol  and 
should  be  considered  dangerous. 

Anyone  having  information  con- 
cerning Tuttle's  present  where- 
abouts is  urged  to  contact  the 
nearest  FBI  office. 


92 


Safety  Speech  Hailed 

Clifton  W.  Phalen,  president  of 
the  New  York  State  Citizens  Coun- 
cil on  Traffic  Safety,  in  a  speed 
delivered  before  the  New  York 
State  Conference  of  Mayors,  urged 
that  local  safety  councils  be  formed 
to  help  reduce  accidents. 

He  outlined  a  six-point  program 
which  his  council  has  adopted  and 
put  into  action. 

Copies  of  Phalen's  address  are  be- 
ing circulated  among  interested 
groups  throughout  the  country  by 
W.  R.  Hearst,  Jr.,  chairman  of  the 
President's  Committee  for  Traffic 
Safely. 

New  Finance  Plan  Covers 
Equipment  Piuchases 

A  new  financing  plan  to  enable 
garages  and  service  stations  to  buy 
automotive  equipment  and  pay  up 
to  90  per  cent  of  the  cost  in  equal 
monthly  installments  has  been  an- 
nounced by  Universal  C.I.T.  Credit 
Corp. 

Terms  range  up  to  36  months 
and  a  minimum  of  10  per  cent 
down  is  required.  New  or  used 
equipment  may  be  financed. 

MOTOR,  August  1961 


fell0W  Pages  ad¥ertisiiig  builds  sales  and  service 
%s^"  says  C.  E.  Grentner,  Pres^  Grentner  Bros,  Inc., 
Fid.  "Very  few  dealers  handle  the  makes  of  imported 
I  sell.  So— customers  for  our  lines  have  to  use  the  Yellow 
to  locate  a  dealer-  Our  Yellow  Pages  advertising  helps  us 
'  share  of  this  business.  We  buy  the  largest  size  display 
liable  because  a  tot  of  our  export  customers  in  Latin 
a  turn  to  the  Miami  Yellow  Pages  whenever  they  need 
\r  service.  We  want  them  to  turn  to  us!" 


Display  ad  (shown  reduced)  runi  tifid«r 
AUTOMOBILE  DEALERS-NEW  CARS.  Call  the 
Y«llow  Pig«s  man  at  your  Bell  Telephona 
Bui  I  nasi  Offki  to  plan  your  prpiram. 


Dftplay  thit  tm&lem.  It  builds  your  butlnetaT 
R»  August  1961 

M 


l|gVI^  time-saving  OTC  tools 


ff^2-way  3-way 
flange-type  puller 

•  REMOVES  HARMONIC  BAL- 
ANCERS, TIMING  GEARS, 
ETC.  ON  LATE  MODEL  CARS 

Like  two  pullers  in  one!  .  .  .  allows 
ntechanic  to  quickly  and  easily  re- 


N«.  Sit 


3-WAY 


2-WAY 


move  harmonic  bal- 
ancers, timing  gears, 
etc.  which  have  either 
two  or  three  tapped 
holes.  Handles  bolt- 
cixicle  diameters  from 
lV4'to4H'. 


ltfgVlf''Zirc-Ram"tool 

•  FREES  FROZEN  GREASE  FIT- 
TINGS QUICKLY  AND  EASILY 

With  one  hammer  blow  "Zirc-Ram" 
generates  up  to  1,000  lbs.  of  hy- 
draulic pressure,  quickly 
frees  frozen  zirc-type  grease 
fittings  and  often  reseats 
damaged  fittings.  Works 
on  either  straight  or  angle 
fittings,  will  not  harm  fit- 
tings as  pressure  is  exerted 
by  oil,  not  metal. 

fiSt!  ball  joint  suspen- 
sion sockets,  wrenches 

•  EASILY  REMOVE  AND 
INSTALL  BALL  JOINTS; 
ADJUST  CASTER,  CAMBER 

Specially  designed  ball  joint  suspen- 
sion sockets  quickly  remove  and 
install  ball  joints  from  upper  and 
lower  "A"  frame  on  Chrysler  built 
cars.  Four  new  ball  joint  suspension 
wrenches  adjust  caster  and  camber  on 
late  model  Ford,  Mercury,  Lincoln 
and  Rambler  cars. 


Other  iVEMf  time-saving  OTC  tods  and  equipment 


No.  S17 

*•>  •    .  - 
NEW   gat  gaug*  lock> 
nvf  wrench  for  lote  model 
Chrysler  cors. 


NEW  Ford  generator 
wrench — for  generotor 
mounting  brackets. 


Not.  961 .96S 


NEW   flange-type  rear 
axle  beoring   puller- 


No.  656 

NEW  Ford 
wrench  for 
bonk. 


manifold  nut 
right  and  left 


See  your  OTC  distributor  about  these  and  other  special  OTC  tools,  or  write: 


.•SAlt, 


OWATONNA  TOOL  COMPANY 

y     332  CEDAR  HREH      OWATONNA,  MINN.      CABLE:  TOOLCO 

% 


Things  to  Come 

DEALIt  CONVUrriONS 

Aug.  20-21  Wyoming.  Jockson 

Aug.  20-23  West  Virginio.  White  Sulphur 

Springs 
Sept.  13       Vermont,  Stowe 
Oct.  22-24   New  York.   Kiomesho    Lake 
Oct.  22-24   New  Jersey.  Atlantic  Qty 
Oct.  29-31    Horido.  R.  Louderdole 
Dec.     4        Utoh.  Solt  Loke  City 
Dec.     4-5     Minnesota,   Minneapolis 
Dec.     8-9     Montano,  Billings 
Feb.     3-7     Notionol   Automobile   Deolers 

Assn..  Atlantic  City 


PARTS  AND  EQUIPMENT  SHOWS 


Oct. 


Dec.     9-11 


23-26  Fleet    Maintenance    Exposition, 
New  York 

Annuol  Auto  Trim   Show,   Los 
Angeles 

intemotionol  Automotivo  Service 
Industries  Show.  Chicogo 
Mor.  22-25  Pocific  Automotive  Show, 
Portland.  Ore. 


Feb. 
Mor. 


2S. 
3 


Sept.  14-17 

Oct.   12-13 

Oct.  29- 
Nov.     I 
Oct.  30- 
Nov.     2 

Nov.    8-10 

Dec.  7-14 

Feb.   26-27 

June  29- 
July       I 


GENEtAL 

Assn.  of  Diesel  Specialists  Meet- 
ing,  Minneapolis,  Minn. 
Western  Engine  Rebuilders  Assn. 
Convention,   Palm   Springs,  CoL 
National    Lubricating    Grease 
Institute  Meeting,  Houston,  Tei. 
Automotive  Warehouse  Distribu- 
tors Assn.  Convention,  Konsos 
City.  Mo. 

Automotive  Parts  Robuilders 
Assn.  Convention.  Los  Angeles 
Automotive   Electric   Assn. 
Annual  Meeting,  Chicago 
Automotive  Service   Industry 
Assn.  Convention,   Chicago 
IGO-California,  Son   Diego 


S-P  Seeks  New  Products 

Studebaker-Packard  Corp.  has  es- 
tablished an  applied  research  divi- 
sion to  develop  new  products  and 
improve  existing  ones.  A  group  of 
specialized  engineers  will  be  ap- 
pointed to  run  the  division. 


r^'??)'^ 


^ 


r 


TftULV  Idflo/^ 
USeb  CAR  UOT 


> 


^  ^  "  MOTOR    ^ 

^        - —  ~     'rfSfljSB  -^^ Z, 

'Who  says  honesty  pays?' 


94 


MOTOR,  August  1961 


Nationwide  outdoor 
billboards  feature  ^^PRESTONE 
Long  Life  Coolantl 

This  year  your  cuBtomers  will  see  "PRESTONE"  Long  life  Coolani  ad* 
vertised  on  giant  billboards  like  the  one  above. 

Be  sure  to  take  advantage  of  this  nationwide  advertising  by  using 
the  free  point-of-sale  merchandising  kit  included  with  eveiy  six-gallon 
carton  of  "PRESTONE"  Long  Life  Coolant,  It  includes  a  cobrful  window 
display  banner,  a  protection  and  capacity  chart,  six  embossed  foil  in- 
stallation stickers,  six  Consumer  Guarantee*and  Installation  Directions 
folders  and  a  copy  of  the  Dealer  Inspection  Instructions. 

For  customers  who  ask  for  extended-use  anti-freeze  be  sure  and  sell 
them  the  best  "PRESTONE"  Long  Life  Coolant  is  the  quality  leader  of 
the  extended-use  anti-freeze  products. 


## 


PflESTONE 


^ThefamouB  25-ytar.old  "Prt§ton«"AnH-Fnu€fmU- 
wtintv  guaranUe  against  fnexing  and  eorrouwu 


PRICE  $3^'  PER  GALLON 

Fair  Trade  Price  applicable  in  all  states 
having  effective  Fair  Trade  Laws. 


Tlmlima*'  ond  'Unton  Corhiila'*ort  uoiilaiert  Irode  wotti  fat  prodinti  of 
UNION  CARBIDE  CONSUMER  PRODUCTS  COMPANY  •  OlvMoii  ••  UrIm  CsrMtfs  GorporaUoii  .aTOPM  Avwiut^NMr  Yoilil7.N.V. 


ITOR,  August  1961 


%^ 


Quick  Service  Data 
on  1961  Passenger  Cars 

TIRES.   BATTERIES. . CAPACITIES— COOLING  SYSTEM 


TEKT 


Tkiefe. 
MOSTAT 


MAKB  AND 
MODIL 


t 

s 

S 

9 

s 

i 

j: 

ji 
% 

1 

i 

t 

X 

3 

•5 

o 

X 

4^ 

1 

o 

s 

S  '    fli    1 

B 

o 

^  ! 

CAPACITIES 


Trans. 


1  i^  ^L,. 


TIRES 


Siz« 


1 

e 

if 


COOLING 


RADIATOR 


il 

!    I  ^ . 
i    I  1' 


1^ 
It 


3^ 

09< 


DraiJM 


•OS 

fli « 


HOSM 


!       PANBILT 

Fan  -  GoierMor  , 
Water  Paay    I 


Lowar      Upper 


li  I 


2&     E  SS    E 


£a  :Z 


S| 


Bnick  Special 

BaiekUSabre 

Bniek  InricU,  Ekctn 

a«iilUc60.€2 

CadilUcTS 

CiMcku-  Soyerba 

Cbavralal  Cmnm 

Chavralat  C 

Chavrdal  V4  283  en.  in. 

Cbcvrelal  V4  348  ca.  in. 

Chavralal  CarraKe 

Chrjslar  Nawparl,  Wiodaar. . . 
Chrf slar  Naw  Torkar 

CaoMl 

DaSala 

Dadga  Lanear 

Dadga  Dart  6 

DMigaDart  V4 

Dadga  Palara 

FardFalcaa 

Fardi 

Fard  V4  2f2  CO.  in. 

Fard  V4  3S2  en.  in. 

Fard  V4  39f  CO.  in. 

Inparial 

Lincaln  Cantinanlal 

Marcvy  C 

Marevf  V-8  2f2  cu.  in. 

Marearf  V4  3S2,  ;jM  ca.  in.. . 

OldsnMbila  F85 

OldanMbila 

Plfraaalh  Valiant 

PlTmaath  C 

PlfOMalh  y-S  318  ca.  in. 

Plymaalli  V4  Ul  and  383  ca. 

Pantiac  Tampast 

Pantiac 

Rambiar  Amariean 

Ramblar  Qaaaic  C 

Rambiar  Clataic  8 

Ramblar  Ambasaadar  V-8. . . . 

SindabakarC 

StadabakarV^ 

Tkandarbird 


RD4 


SHI 
s 

4 
4 
S 

s 

4  ^ 
5 
S 
S 


nniH 


ISH 


18HNa 


13 

Na 
18 

mi 

ICHI 

17 
17 


iH9H 


•56  2« 


17 

12 
13 
21 
17 

IC 
29 
29 
»• 

17 


16 
29 
29 

13 
2»K 

12 
13 
21 
17 

12H|3 


itH 


i9yii 


20 


Na 


4^^11 


Na 


IH 


IH  ci 

IH19 


11 

7 
7 

9Hn 
11 

«M 

9 

9 
19 
19 

11 

23 

19 
Uf 
19 

4 

•H 
7 

•Htt 
9Htt 

2 
C 


CH 


14 
29 
29 

21 
21 

22 

14 

20# 

20# 

20# 

im 

23t 

23t 


23 


2 

4 

4H29 
3H23 


29 
20 
20 

16 
29 

13 
4 


29t{ 
29ti 
29h 

5J425#^ 


29 
29 
29 
29 

18 
3*»18 

4H29 


6.50x13 
7  60>1S 

7  60ilSa 

8.90x15' 

8  20x15 

6.70x15 

6  50x13 

7  50xl4f 
7.50xl4Y 

7  50xl4f 
6.70x15 

8  00x14 
8.50x14 

6.00x13* 

8  00x14 

6  50x13 

7  00x140 
7.50x140 

8  00x14 

f  00x13* 
7.50x1411 
750x1411 

7  50x1411 
7.50x141 

8  20x15 

9  00x14 

7  50x14 

7  50x14 
7.50x14 

6  50x13 

8  00x14 

6  50x13 
7.00x14® 
7.S0xl4Z 
7.S0xl4Z 

OOOxlS 
8.00x14 

6.00x15 
6  50x15 
7.50x14 
8.00x14 


6.00xlS_. 
6.50xl5<^24 


8.00x14 


22-22 
22-22t 
22-22t 

26-26* 
28-28 

24-24 

15-26 
24-24 
24-24 
24-24 
24-24 

24-22 
22-22 

24-24 

24-229 

24-244 
24-22- 
24-22* 
24-22 

24-24 

24-249 

24-249 

24-249 

24-249 

24-24 

24-24 

24-24 
24-24 
24-24 

22-22 
22-20 

24-244 
24-24f 
24-22 
24-22 

22-22 
22-22 

24-24 
24-24 
24-24 
22-20 


24-20^ 
20 


24-24 


12  N 


12  N 


12  N 


12  N 
12  N 


12  N 


170 
170 
170 

173-178 
173-178 

167  B 


167-172 
167-172 
167-172 
167-172 

180 
180 

17S-180 

180 

180 
180 
180 
180 

175-180 
17S-180 
175-180 
175-180 
175-180 

180 

175-180t 

175-180 
175-180 
175-180 

167-172 
167-172 

180 
180 
180 
180 

170 
170 

177-183 
177-183 
177-183 
177-183 

170 
170 

175-180 


CH 
CH 
CH 

CH 
CH 

CH 


BY 
BT 
BY 
BY 

CH 
CH 

PP 

CH 

CH 
CH 
CH 
CH 

PP 
PP 
PP 
PP 
PP 

CH 

CH 

CH 
CH 


BY 
BY 

CH 
CH 
CH 
CH 

CH 
CH 

CH 
CH 
CH 
CH 

CH 
CH 

CH 


15 
15 
15 

12-15 
12-15 


Na 
13 
13 
13 
13 

14 
14 

14 


14 
14 
14 
14 

14 

12-15 

12-15 

12-15 

12-15 

14 

12-15 

12-15 
12-15 
U-15 

15 
13 

14 
14 
14 
14 

12-15 
14-17 

13 
13 
13 
13 

13 
13 

12-15 


L 

L&R 

L&R 

L&R 
L&R 


Na 

L 

L&R 

L&R 

L&R 

L&R 
L&R 


L&R 

R 
R 

L&R 
L&R 

R 

L 

L&R 
L&R 
L&R 

L&R 

L&R 

L&R 
L&R 
L&R 

R 

L&R 

L 
R 
R 
R 

R 
L&R 

L 
L 

L&R 
L&R 

L 
L&R 

L&R 


IH-IH 


-IH 


IH'IH 


IH 

2 

2 

in 

IH 

IH 
IH 

IH 
IH 
IH 
IH 

\n 

\H 


Na 


Na 


N5  ,41' 
MS  M 
MS      S4 


37-#»; 

37-»i 

3£      I 

40     ! 

37   4< 
37  V 

37  4i\ 

U      \ 

u 
u 

36 

36 
U 
3C 

3i 

36 
3C 
36 
36 


S7^.38 
574?  JH 


i5- . 

ih  Im 

574«5 


i 


38^l]S7^ 


31-40  40 


13h 
i4h 


MP* 
S5 

Si 


m 


m 


a— Invicta  6gtire  giTen,  Electra  uses  8.00x15  tires 

f— MooteUir  figure  given.  Pftrk  Lane  b  11^  qt. 

f— 88  and  Super  88  figures  given.  98  uses  8.50  z  14  tires 

B—OHV— opens  at  177  deg. 

BY-By-pasi 

C— Center 

CH— Choke 

D— Dashboard 

E — Engine  compartment 

F— Under  floor  mat  in  driver's  oompartmeDt 

0-GriUe 

L— Uft 

LAR— Left  and  right 

N— NMative 

N8— Not  specified 

P— Positive 

PP— Poppet  type 

R— Right 


96 


RD— Rear  Deck 

4— Station  Wagons  fully  loaded  28 
•— 6cyl.  modelsT.OGx  14 

!— Convertible  and  Station  Wagon  rise  is  8.00x14 
—Hawk  hood  release  located  behind  middle  of  front 
bumper 
t— Rear  tire  pressure  for  Statira  Wagons  30 
0— Station  Wagons,  8.00x14 
f— Station  Wagons  26  lb.  pressure  all  wheels 
1— SUtion  Wagons  21  gal. 
*— 8.20x15  WSW  sUncUrd  on  Biarrits 
*— 24  front,  24  rear  on  8.20x15 
ft— Torque Flite  capacity  given.  PowerFUte  b  10  qt 
it— 22  on  Station  Wagons 
*— 7.50x14  on  6  pass.  SUtion  Wagons 
8.00x14  on  9  pass.  Station  Wagons 
1—8.00x14  on  9  pass.  Sution  Wagons 
**— Under  floormat  on  Hawk  models. 


^— Hawk  and  Lark  Model  44  axle  capacitv  givexu  L*^ 
Model  27  capacity  is  2»  ^»  pt. 

Jl—On  Station  Wagons,  21 11>.  empty,  28  lb.  fully  kaded 
f 11— Top  section  under  bumper 
44— Right  front  of  luggam  compartment  under  pbte 

°Lark  V8  figure  given.  Hawk  tire  sise  is  6.70x15 

|— Add  1  qt.  if  equipped  with  filter 

t— Intake  manifold  thermostat  figure  ipvea.  bloek  tka*^ 
stats  open  at  137-142  deg. 

*— Rear  tire  pressure  for  Statioa  Wafoos  b  24,  vitk  n^ 
load  operation,  28 

9— Rear  tire  pressure  for  Station  Wagons  b  26 

#— SUtion  Wagon  19  gal 

"—3  speed  transmisnon  figure  given,  4  speed  a  IH  P^ 
*^— Air  thermostat  bellowt 

^—Sution  Wagon  21  gaL 
®— Station  Wagon  6.50  z  13 

[more  specifications,  pace9S| 
MOTOR,  August  1*1 


r 


% 


IKIAA  V^MC^^^W/P  UNINGS  RATED 

ST  IN  TOUGH  SCIENTIFIC  CONTROL  LABORATORIES,  INC.JESTS 


irture  Tests"  on  the  road  and  in 
le  lab  prove  DD  Silvertip  linings 
eet  the  highest  quality  standards 
quired  for  top  driving  safety. 


>W  READY!  NEW  SUPPLEMENT  NO.  1  TO 
tIZZLY  BRAKE  SERVICE  MANUAL.  See  Your 
IIZZLY  Distributor  or  Write  Us  for  Details. 


Scientific  Control  Laboratories,  Inc.,  is  a  tough- 
minded  independent  research  firm.  They  know 
that  brakes,  above  all  automotive  parts,  can  be 
a  matter  of  life  or  death  to  a  motorist.  With  this 
in  mind,  they  conducted  tests  which  proved  be- 
yond doubt .  .  .  where  safety  is  critical,  only  the 
best  will  do.  And  Grizzly  DD  Silvertip  linings 
proved  best. 

These  rugged  Grizzly  linings  were  subjected  to 
the  most  rigid  tests  possible.  After  careful  labo- 
ratory checking,  standard  test  cars  were  put  under 
extreme  braking  operations.  DD  Silvertip  linings 
easily  overcame  problems  of  heat,  fade,  and  water 
absorption.  They  proved  themselves  best  on  tough 
"torture  tests"  on  flatlands,  in  swamps  and  in 
the  mountains. 

SAFETY  FIRST . . .  AND  PROFIT,  TOO 

Your  customers'  lives  can  depend  on  you.  You 
dare  not  sell  them  second-rate  brake  linings  be- 
cause they  dare  not  drive  with  less  than  the  best. 

Always  use  Grizzly  DD  Silvertip  linings. 

You'll  put  safety  first . . .  and  profit,  too. 


01961.  Grizzly  BraKe  Division 

Brake  Division 

168  North  Michigan  Avenue, 
Chicago  1,  Illinois 


cmzziY 


rOR,  August  196! 


C 


Mechanical  Data 
on  1961  Passenger  Cars 

TUNE-UP  DATA . .  IGNITION . .  WHEEL  AUGNMBNT 


continued  from  page  96 


MAKE  AND 
MODEL 


IGNITION 


m 


8* 

tiMg 


It 

a  il 


It 


'i'lming 


c 


WHEEL  ALIGNMENT 


Gastar 
Anftlc 

(Degrees) 


Gember 

Angle 
(Degrees) 


Toe- 
in 

(1kIw») 


SCtffiH 

IndiB- 
atiH 


Buick  Special 

Buick  Le  Sabre,  Invlcta,  Electra. 

GadiUac  60,  62,  75 


Checker  Superba  6  L-Head . 
Checker  Superba  6  OHV .... 


Chevrolet  Gorvalr , 

Chevrolet  6 , 

Chevrolet  V-8  283  cu.  In. 
Chevrolet  V-8  348  cu.  In. 
Chevrolet  Corvette , 


Chrysler  Newport,  Windsor. 
Chrysler  New  Yorker 


Comet. 


I)e  Soto. 


Dodge  Lancer... 
Dodge  Dart  6 . . . 
l>odgeDartV.8. 
Dodge  Polara . . . 


Ford  Falcon 

Ford  6 

Ford  V.8  292  cu.  in 

Ford  V-8  352,  390  cu.  in. 


Imperial 

Lincoln  Continental . 


Mercury  6 

Mercury  V.8  292  cu.  in 

Mercury  V-8  352,  390  cu.  in., 


01d8mobileF85. 
Oldsmoblle 


Plymouth  Valiant 

Plymouth  6 

Plymouth  V-8  318  cu.  In 

Plymouth  V-8  361  and  383  cu.  in, 


Pontiac  Tempest . 
Pontiac 


Rambler  American 

Rambler  American  Custom. 

Rambler  Classic  6 

Rambler  Classic  V-8 

Rambler  Ambassador  V-8. . . 


Studebaker  6 . .  . 
Studebaker  V-8. 


Thunderbird . 


0331  015!30 
0331  015  30 


035   016,30 


.029    019  39 
032    019  39 


450-800 
550-900 


550 


035!  019 
035|   019 
035!  019 
0351 
035 


32-34 

28-35 

26-33 

01926-33 

019126-33 


035)  017127-32 
035    017  27-32 

.034 


025  35-38 


035    014 


035    017 
035 


27-32 


700 


620-980 
620-980 


No 


40-45 
017  40-45 
014127-32 
01427-32 


025  35-38      No 
025  35-38      No 
015  26-28>^;  10004 
015|26-28H<  10004 


035 
035 

034 
034 
034 
034 

035 

034 


034    02535-38 
.034    015I26-28H 
034    015I26-28H 


650-950 
5*^0-900 
670-11301! 
500-900 


28@3700 
22^3800 

7-9@2000 

18@)3350 
33(^2400 

32^3600 
26^3500 

28(h«3750 
24^4600 
28^3700 

17-21 ^ 
17-21(< 


^4300 


5-7 
8-10 


»-10 


No 
0-10 


7H-9 

ni-9 


No 

14-18(<$4400    7H-9 

23-27(a^3850  4'yiB-7% 
21-25(c^4400  :4'/io-6'/i» 
16-20(.^46001  6H-9H 
20-24^4100    6-81/ib 


T 

014|  27-32 
015i26-28H 


030 


016  28-32 
016  28-32 


620-980 
700 


No 

No 

20  5.23.5<p»4000 

23-26Cq^4000fi 

17-21(0)4300 

30^4000 


0 

H 

7 

514 


No  No  H 

10004         l20.S-23.5@i4000  7 
10004         I23-26C<^4000§544 


I 


035  .017  40-45 
035  020  40-45 
035'  017  27-32 
035:  017  27-32 

033  013! 73-77 
035    016128-32 


.035 
.033 
035 
035 
035 

.033 
.033 

034 


020  36-42 
016  28-35 


016 
014 
014 

.017 
.016 

.015 


2»-35 
28-32 
2»-32 

37-41 
28-32 

26-28H 


800 
800 

650-950 
500-900 
540-860^ 
550-850 

650 
700* 

850 

1000 

1000 

600 

600 

800 
600 

550 


i26Ca)4200 
22-26(^4400 

230:^3850 

21-25(^)4400 

21-25(046001 


5-7 
8-10 

4^4o-7'/r« 

6Ks-9H 


22-26(^4100    7H-9H 


24-28(0^4250 
22^3600* 

12-16r(d400d 

22@42d0 

20-24(1)4200 

34-38^3800 

34-38^3800 

24^1800 
24(<$2250 

21.S-24.S@4000 


0 
6-8* 


6 

5-7 


8 
8 


17Vi@l6 
17^2^18 

10H-12@15-20 

No 
I0(g^l5 

23@15H 
22^15H 
15(0.15^3 
15^;15>^ 

16)^-22(0515 
16>3-22($15 

27-29. 5(g,5»V6 
16.4-22^15 

19-25(0^14.5 

15Ho-20>/io@12 
24-30(0117 
21-26  ((!>  16 

27-29. 5(a)5»^ 
26(o:6 
19-25(rii20 
19-25(<i*17§ 

16H-22@15 

22(^18 

26^6 

19-250)20 

19-25(g^l7S 

254@16 
20H-23«^@21 

19-25(01 14 'a 

15»ii-20«^(^12 

13-19(0)13 

19-25(g)16 

20(0)13-15 
20(^13-15* 

9-13(q^ll 

22@164 

22^16>^ 

20^15 

20^15 

14(3^13 

16^13 

12-18@17 


5B 
12B 

5B 

4B 

3HB 

4B 
5B 
4B 
8B 
4B 

lOB 
lOB 

4Bt 

lOB 

2HB 
2HB 
lOB 
lOB 

4Bt 
4Bt 
3Bt 
3Bt 

lOB 

6B 

tl 

3Bt 

5B 
5B 

24B 
2HB 
5Bt 

lOlilf 

6B 
6B 

3B 
8B99 

V    V 

ZZ 

zz 

2B 
4B 

3Bt 


-i..=bH 

-H--IH 

+2 
+2 

+4.. +5 
+2..±H 

+1H 


0..=fcH 

ft 
+H..+1H 

0..+1 

0..=fc^2 


+H..-l-)<a 


•/6..H 
OH 

/4..»/h 


7H 
9«/u 


7 
7 

7 

7H 
7H 
7H 

4'-2* 


+  H..+1 


0,.-|-li° 
+K..+I 
+H..+1 
0..+Ji 

-K..+H 


\ic  :r  6':* 
•^.  '-r  j6':* 
>^..^«   6'.* 

H  H  i6*4? 
K  h  :6^J 
M     U  6»4? 


V6.  S 


73 


'2H..-IH 

0..+Hj# 

o..+>^# 
o..+H# 
0..+H# 
0..+H# 

+M..-i^» 
-H..+H 


+K..=fcH 

0..+19 

0..+I9 

+K..+1 


V4 
0..H 

0..H 
o.K 


7H 
II 

74 
6H 
64 
64 

6H 
44» 


84J 


6* 
6* 


'/6..H 


H — Before  top  center 

D — Vibration  damper 

F— Flywheel 

P— Pulley 
° — Lincoln  Continental  steering  axis  inclination 
taken  at  H  deg.  camber:  caster  must  agree 
within  H  dog.  for  right  and  left  sides;  camber 
must  agree  within  ^  deg.  for  right  and  left 
sides. 
«— Steering  axis  inclination  spceified  at  0  deg. 


4 — Figures  apply  to  cars  with  manual  transmission. 
390  cu.  m.  is  550. 
44 — 390  cu.  in.  is  9 
I — 390  cu.  in.  21.5-24.5  ®  4000  centr.  advance, 

12-18  (^  17  vacuum  advance 
^—Caster  Manual  steering  -H  ±}i  deg. 
Power  steering  +M  ±}i  deg. 


98 


V— Camber  Left  +^=fcJi  deg. 
Right+>irb^deg. 
e—Camber  Left  -|-H  =fcK  deg.  (Prefer  -1-^) 

Right  -1-^  =fc^  deg.  (Prefer  +^) 
* — Lark  figure  given.  Hawk  is  -1 H  to  -3  deg.  Maxi- 
mum variation  between  wheels  should  not 
exceed  14  deg.  on  Lark,  ^  deg.  on  Hawk, 
f— Figures  given  for  oars  with  automatic  trans- 
missions.    Different   figures  are  used   with 
manual  transmission  cars, 
tt— Camber  -|-H  to  -H  left 
-\-H  to-H  riuht 
♦—670-1130  with  auto,  trans. 
1—16-20^4600  with  auto,  trans. 
tt — 361  cu.  in.  figure  pven 
7.5  deg.  on  383  cu.  in. 
®  ®— <^aster  Manual  nteering  -^  ±»/i  deg. 
Power  steering  -5i  ±H  deg. 


* — Figures  given  for  engines  with  8.6-to-l  com- 
pression ratio.    Engines  with  higher  eoa- 
pression  ratios  have  different  data 
¥ — At  1  deg.  camber 
I—  +H  deg.  caster  and  0  dec.  camber  denrad.  !l 

in.  toe-in  preferred  on  Y-S 
9 — Driver's  side  H  deg.  more  camber 
t — With  automatic  transmissioii — 10 
^*— Camber  H  deg.  d:M  deg.  left 

K  deg.  ±*i  deg.  right 
99 — Figure  given  is  for  manual  traos.  with  W* 
fuel.  Manual  trans,  premium  fuel  is  IS  <kk 
B.  Auto,  trans,  figures  are  10  deg.  B  w 
regular,  14  deg.  B  premium 
*' — 8B  for  regular  fuel,  IIB  for  premium  fuel 
ZZ— Timing  manual  trans. — ^TDC  r^nlar  fuA  ^ 
premium  fuel.  Timing  auto,  trans. — SB  ttt»- 
lar  fuel,  8B  premiiun  fuel 

[more  specifications,  page  102 
MOTOR,  August  1961 


spherically  ground 

1 

honed 

roller  heads 

O-shaped 

raceway 

lubrication  groove 

and  rollers 

These  Bovver  features  give 
you  something  to  hang  your  hat  on 


When  you  sell  Bower  tapered  roller  bearings,  you 
can  sell  genuine  design  features.  These  features  not 
only  help  the  bearings  do  a  better  job,  but  keep 
your  customers  satisfied— and  coming  back. 

All  Bower  tapered  bearings  are  Spher-O-Honed. 
Roller  heads  are  spherically  ground  for  perfect 
contact  between  roller  and  flange  raceway.  Race- 
ways are  honed  to  insure  the  smoothest  possible 
surface.  And  a  large  O-shaped  lubrication  groove 


at  the  base  of  the  cone  flange  further  improves 
performance. 

In  Bower  straight  roller  bearings,  all  rollers  are 
ground  with  a  crown  to  distribute  the  load  more 
evenly  along  their  full  lengths,  eliminating  bearing- 
killing  fatigue.  Bearings  last  longer. 

These  are  reasons  why  it'll  pay  you  to  sell  the 
Bower  line.  Moreover,  you  get  fast  delivery  when 
you  need  it.  Call  your  jobber  today. 


BOWER  ROLLER  BEARINGS 

FEDERAL-MOGUL  SERVICE 
DIVISION  OF  FEDERAL-MOGUL-BOWER  BEARINGS,  INC.  •  DETROIT  13.  MICH. 


MOTOR,  August  1961 


Mechanical  Data 
on  1961  Passenger  Cars 

ENGINE . .  VALVES . .  BRAKES . .  EXHAUST 

continued  from  page  98 


MAK£  AND 
MODEL 


ENGINE 


Firing 
Order 


Idle  Speed 


§ 

9& 


Buick  Special 

Buick  LeSabre 

Buick  Invicta,  Electra . 

Cadillac 


Checker  Superba  6  L-Head . 
Checker  Superba  6  OHV .... 


Chevrolet  Corrair 

Chevrolet  6 

Chevrolet  V-8  283  cu.  in.. 
Chevrolet  V-8  348  cu.  in. . 
Chevrolet  Corvette 


Chrysler  Newport,  Windsor . 
Chrysler  Ne^  Yorker 


Comet. 


De  Soto. 


Dodge  Lancer . . . 
Dodge  Dart  6 .  . . 
Dodge  Dart  V-8. 
Dodge  Polara . . . 


Ford  Falcon 

Ford  6 

Ford  V-8  292  cu.  in. 
Ford  V-8  352  cu.  in. 
Ford  V-8  390  cu.  in. 


Imperial 

Lincoln  Continental. 


Mercury  6 , 

Mercury  V-8  292  cu.  in 

Mercury  V-8  352,  390  cu.  in. 


Oldsmobile  F85. 
Oldsmobile 


Plymouth  Valiant 

Plymouth  6 

Plymouth  V-8  318  cu.  in 

Plymouth  V-8  361  and  383  cu.  in. 


Pontiac  Tempest 

Pontiac  V-8  Std.  Trans 

Pontiac  V-8  Hydra-Matic . 


Rambler  American 

Rambler  American  Custom . 

Rambler  Classic  6 

Rambler  Chissic  8 

Rambler  Ambassador  V8. . . . 


Studebaker  6 .  . . 
Studebaker  V-8. 


Thunderbird 15426378°  No 


18436572 

12784563* 

12784563* 

18436572" 

153624 
153624 

145236* 

153624 

18436572" 

18436572' 

18436572" 

18436572" 
18436572" 

153624 

18436572" 

153624 
153624 
18436572" 
18436572" 

153624 

153624 

15486372° 

15426378° 

15426378° 

18436572' 

15426378° 

153624 

15486372° 

15426378° 

18436572" 
18736542" 

153624 
153624 
18436572" 
18436572" 

S342 

18436572" 

18436572" 

15)624 

15<624 

153624 

18436572" 

18436572" 

153624 
18436572" 


525 
525 
525 

No 

375 
375 

500 

475 
475 
475 
475 

500 
500 

500-550 

No 

550 
550 
500 
500 

500-550 
500-525 
500-525 
500-525 
575-600 

No 

No 

500-525 
500-525 
500-5251 

550 
460 

550 
550 
500 
500 

680-700 
480-500 
No 

550 
550 
550 
550 
550 

550 
550 


525 
525 
525 


425 
425 

500 
425 
450 
450 
450 

500 
500 

475-525 

500 

500 
500 
500 
500 

475-525 
475-500 
450-475 
450^75 
450-475 

500 

450-475 

475-500 
450-475 
450-475 

500 
460 

550 
550 
500 
500 

580-600 
480-500 
480-500 

475 
475 
475 
475 
475 

550 
550 


475-.'i00  HYD 


VALVES 


Tappet 
Clearances 


C 


HYD 

No 

No 

HYD 

014 
017 

HYD 

HYD^ 

HYD 

HYD 

HYD 

HYD 
HYD 

16H 

HYD 

lOH 
lOH 
lOH 
No 

16H 

19H 

19H 

HYD 

HYD 

HYD 

HYD 

19H 
19H 
HYD 

HYD 
HYD 

lOH 
lOH 
lOH 
HYD 

HYD 
HYD 
HYD 

16C 

12H 

HYD 

12H 

HYD 

24H 
24H 


3 

01 

•S 


Stem  to  Guide 
Clearances 


s 

e 


Seat 
An- 
gle 


Lift 


a  £ 


Timing 


Exhaust 


Oaioo!  0 


EXHAUST  BR.\US 


i  Si 


n 


HYD 

No 

No 

HYD 

014 
023 

HYD 

HYDC 

HYD 

HYD 

HYD 

HYD 
HYD 

16H 

HYD 

20H 
20H 
18H 
No 

16H 

19H 

19H 

HYD 

HYD 

HYD 

HYD 

19H 
19H 
HYD 

HYD 
HYD 

20H 
20H 
18H 
HYD 

HYD 
HYD 
HYD 

18C 

16H 

HYD 

t4H 

HYD 

24H 
24H 

HYD 


H-2 
1-3^ 
1-3* 

3-5 

45 
45 
45 

45 
45 

45 

.5-2.5 

1-2.5 

44 

44 

1.2-3.0 
1.2-3.0 

3.2-5.0 
3.2-5.0 

30 
30 

44 
44 

1-2.7 
1-2  7 
1-2  7 
1-2  7 
1-2.7 

1.5-3.2 
1-2.7 
15-3  2 
2  5-4  2 
15-3  2 

45 
31 
46 
46 
46 

45 

46 
46 
46 
46 

1-3 
1-3 

2-4 
2-4 

45 
45 

45 
45 

1-2  5 

2-3  5 

If 

T 

1-3 

2-4 

45 

45 

1-3 
1-3 
1-3 
1-3 

2-4 
2-4 
2-4 
2-4 

45 

45 
45 
45 

45 

45 
45 

45 

1-2  5 
1-2  4 
1-2.4 
1-2.4 
1-2.4 

2-3  5 
2  8-4  2 
2.8-4  2 
2.8-4  2 
2  8-4  2 

T 

45 

45 

45 

45 

T 

45 

45 

45 
45 

1-3 

2-4 

45 

45 

1-2 

2-3 

A 

A 

1-2  4 
1-2  4 
1-2  4 

2  8-4  2 
2  8-4  2 
2  8-4.2 

45 
45 
45 

45 
45 
45 

1-2  5 
1-2.5 

15-3 
1.5-3 

45 
45 

45 
45 

1-3 
1-3 
1-3 
1-3 

2-4 
2-4 
2-4 
2-4 

47 
47 
45 
45 

47 
47 
45 
45 

2  1-3  8 
2  1-3  8 
2  1-3.8 

2  6-4  3 
2  6-4  3 
2  6-4  3 

30 
30 
30 

45 
45 
45 

2-3  5 
1-2  4 
2-3  5 
1-3 
1-3 

2-3  5 
2  8-4  2 
2  5-4 
1-3 
1-3 

45 
45 
45 
30 
30 

45 

45 
45 
45 
45 

1.5-3.5 
15-3  5 

15-3  5 
1.5-3  5 

45 

45 

45 
45 

1-2.4 

2  8-4  2 

45 

45 

383 
.443 
439 

.451 

284 
409 

314 
328 
334 
401 
399 

390 
390 

344 

389 

371 
371 
380 
390 

344 

369 
359 
408 
408 

390 

408 

341 
341 
371 

384 
435 

371 
375 
370 
430 

330 
330 


340 
408 
372 

375 
375 

375 
375 

408 


383 
439 
441 

.451 

284 
409 

344 
328 
334 
411 
399 

390 
390 

344 

389 

364 
364 
386 
390 

344 
369 
357 
408 
408 

390 

408 

339 
339  12 
369  22 


29 
31 
33 

39 

2 
17 

43 
16 
18 

18H 

12H 

15 
15 

15 

15 

8 

8 
17 
15 

15 
17 
12 
22 
26 

15 

22 

23 


384 
437 

364 
368 
368 


430  24 


330 
330 
400 


71 

77 
77 

105 

42 
54 

93 

48 
54 

67H 
57H 

57 
57 

37 

57 

44 
44 

47 
57 

37 
53 
54 

68 
64 

57 

68 

59 
54 

68 

58 
50 

44 
44 

47 
64 

58 
58 
63 


340 
408 
369 

375  123  2151  ^'53H 

.375i2^51?2;53H 


10      58 
26      64 

I2M51H 


67 
69 
75 

85 

42 

62 

87 
46 
52 

68H 

54H 

57 
57 

45 

57 

48 
48 

55 
57 

45 
61 
58 
68 
67 

57 

63 

71 

58 
68 

60 
54 

48 
48 
55 
64 

48 
48 
77 


49 
67 

53  J4 


375>  15 
375 


408 


I 
50H;55H 


54^1 
64 


51K 
67 


33 
41 
44 

59 

8 
9 

69 
17 
20 

25H 
15.4 

15 
15 


15 

TDC 
TDC 
9 
15 

7 

9 

8 
22 
23 

15 

27 

10 

8 

22 

20 
16 

TDC 
TDC 
9 
20 

24 
24 
25 

19 
23 

lOH 

10^ 

lOH 

10 
14 


2 
2 

2 
2 
2 

2H 
IH 

2H 

IH 
2 

2 
2 

2    ■ 


2H 

IH 
2H 

2H 
2H 

IH 

2 

2 


23 


2       ;S 

2      S 


2H    2H  S 


IHiS 
IHS 


IK 
IK 

2 
2 


IMiS 


IH 

2 
2 

IH 

2 
2 

2 
2 

IH 

IH 

2 
2 


2H 

IH 
.H 

2 

IH 

2 
2 

IHS 
IHS 


U 
12 

12 

11 
11 

9 

11 
11 
11 
11 

11 
U 


•11 


ll.«3e 
ll.ee 
Il.e;c 

nee 

12 

ll.l»e 

11 
11 
11 

9.5 
11 


•11 


•11« 
•lie 
•19 

•15 
•15 


•15 
•15 

•15 
•15 
•15 
•15 
•15 

••7 
••7 


ABC — After  bottom  center 
ATC — After  top  center 
BTC — Before  top  center 
BBC — Before  bottom  center 
HYD— Hydraulic  valve  lifters 

D— Dual 

C— Cold 

H— Hot 

S — Single 

e — Self  adjusting 
TDC— Top  dead  center 


p — Sport  Fury  baa  2  in.  muffler  inlet,  dual 
exhaust 

tFiffurea  given  in  thousandths  of  an  inch 
Left  bank  odd 
•—Right  bank  odd 
•'—Right  1-2-3-4.  Left  5-6-7-8 
4 — No  major  adjustment  required 
0 — .010  top,  .015  bottom 
|— 390  cu.  in.  is  575-<500 
f — Single  on  352  cu.  in.,  dual  on  390  cu.  in. 
^^ — Adjust  to  slight  drag.  Back  oflF  8  notches. 


Passenger  car  sales  data  and  specifications  appeared  in  July  MOTOR  and  will 


102 


■■ — Adjust  to  heavy  drag.  Back  off  10  notei* 

front.  12  notches  roar 
•—Adjust  to  Blight  drag.  Back  off  7  noleb* 
^—Intake  45-45H.  exhaust  4.V-45H       ^ 
^ — Top  Clearance  given,  bottom  is  2.5-4.5 
* — Rear  drum  1  in.  smaller 
1— 45H-45H 
t — ^Adjust  to  heavy  drag.  Back  off  12  notcf'* 

on  front  brakes,  16  notches  rear  bm« 
© — Series  1300— manual  transniiteion  URT 

clearance  is — ^intake  6H,  exhaust  w 
I — Dual  on  Hawk 

be  listed  again  in  September 

MOTOR,  August  1961 


Did  you  know  that  today  some  passenger  car  water  pumps  run  as  fast 
as  4,000  RPMs,  and  pump  up  to  50  gallons  of  water  (and  sometimes 
rust,  grit,  etc.)  per  minute?  During  the  normal  life  of  a  car,  this  pump 
may  handle  millions  of  gallons  of  coolant.  To  do  this,  a  pump  must 
be  efficient.  Be  sure  the  pumps  you  sell  and  install  are  built  to  do  this 
mammoth  job.  Install  Toledo  Steel  "greased  for  life"  water  pumps 
that  will  outlive  all  others. 

TOLEDO  STEEL  PRODUCTS 

Inc. 

\  mrBIIUS  •  OiAVBLANO  a,  OHIO 
WORL-D'O  FINMT  PAIIT^  •  •  .  WOIIL.D'S  FINUT  SBRVICe 

iOTOR,  August  1961 


WHY  TOLEDO  STEEL  PUMPS 
OUTLIVE  ALL  OTHERS 

•  Batter  design  and  manufacturing. 

•  Finast  materials  and  companants. 

•  "Qraasod  for  Ufa''  baaring  and 
shaft  assambly. 

•  Cvary  pump  Is  factory  testad* 


X^'^ 


I 


OTC  Engine  Stand 


Owatonna  Tool  Co.,  332  Cedar 
St.,  Owatonna,  Minn.,  offers  the 
No.  1700  Engine  Positioning  Stand, 
weighing  135  lb.  and  said  to  handle 
engines  weighing  up  to  1,200  lb. 
The  company  says  the  stand  allows 
the  engine  to  be  worked  on  from 
any  position  and  permits  engine  ro- 
tation through  a  full  360  deg.  cir- 
cle. The  engine  attaches  to  the 
stand  through  an  adapter  bracket. 
The  stand  may  be  bolted  to  the 
floor  or  mounted  on  casters. 

Carter  Super  Zip-Kits 


Needle  valve  and  seat  assemblies, 
incorporating  a  soft  flexible  collar 
built  into  the  seat  to  absorb  dirt 

104 


New  Products 

>TO    USE  •••TO    SELL 


particles  and  permit  needle  seat- 
ing, have  been  introduced  by  Car- 
ter Carburetor  Div.  of  ACF  Indus- 
tries, Inc.,  2840  N.  Spring  Ave.,  St. 
Louis  7,  Mo.  The  new  assemblies, 
designed  to  prevent  flooding  at  the 
needle  valve,  have  been  added  to 
the  company's  line  of  clean-out 
kits,  which  will  be  known  as  Super 
Zip)-Kits. 

Armstrong  Soft  Hammers 


Armstrong  Bros.  Tool  Co.,  5200 
W.  Armstrong  Ave.,  Chicago  46, 
111.,  has  available  hammers  of  I14, 
ly^  and  134  in.  head  diameters  de- 
signed for  use  with  interchange- 
able soft  tips.  The  nylon  tips  are 
color-coded  to  indicate  varying  de- 
grees of  softness  and  screw  into  the 
hammer  head.  The  tips  are  report- 
edly resistant  to  oil,  gasoline  and 
acids,  will  not  chip  and  are  of- 
fered in  three  grades  of  hardness. 

Snap-on  Ball  Joint  Sockets 


Snap-on  Tools  Corp.,  8034  28th 
Ave.,  Kenosha,  Wis.,  has  available 
three  ^  in.  drive  sockets  designed 
for  servicing  1961  Buick  and  Olds- 
mobile  ball  joints.  Model  S-8179  is 
a  1%6  in.  hex  socket  for  Oldsmo- 
bile  F-85  and  Buick  Special  joints. 
Model  S-9835  for  upper  joints  on 
larger  Buick  models  is  a  1^  in.  hex 
socket,  and  Model  S-9836  socket 
for  lower  Buick  joints  has  a  2i/J  in. 
hex  opening. 


Bear  Alignment  Rack 


An  alignment  rack  for  installa- 
tion on  concrete  or  wood  flooring 
on  lower  or  upper  floors  has  been 
developed  by  Bear  Manufacturing 
Co.,  2016  5th  Ave.,  Rock  Island 
111.  Known  as  the  Power  Rack,  the 
unit  has  air-operated  hinged  run- 
ways which  function  as  ramp  and 
runway  and  which  are  adjustable 
to  desired  widths.  Having  an  over- 
all length  of  16  ft.  10  in.,  the  rad 
does  not  require  sp>ecial  footings 
or  foundations  and  p)ermits  all  four 
wheels  to  be  suspended  for  tire  ro- 
tation or  brake  service,  according 
to  the  company. 

Heckethom  Hose  Nozzles 


The  Flex-Tip  water  hose  nozzle 
for  use  either  with  54  ^^'  garden 
hose  thread  or  14  in.  iron  pipe 
thread  is  available  from  Hecke- 
thorn  Manufacturing  and  Supply 
Co.,  Dyersburg,  Tenn.  Made  of 
grease-resistant  neoprene  hose  and 
machined  brass  rod,  the  nozzle  has 
an  automatic  cut-off  feature  which 
allows  water  to  flow  when  the  noz- 
zle is  flexed  and  stops  flow  as  the 
nozzle  is  released.  The  company 
says  no  adjustments,  springs,  levers 
or  packing  are  required. 

[continued  on  pace  106 

MOTOR,  August  1981 


NOW  YOU  CAN  REALLY  SELL  SERVICE 


mmm 


^or  All  Heavy  Duty  and  Emergwicf 
V«hicl«  Use  In  the  New  Yellow  and 


For  Normal  Passenger  Car  Use  In 
the  Familiar  Red  and  Blue  Box. 


akes  Dollars  and  Sense  •  •  •  to  handle  Tung-Sol  lighting  line.  Install  Tung-Sol,  the  line  specified  by  leading 

y  Duty  and  Standard  headlamps,  miniature  lamps  and  independent  manufacturers.  See  your  Tung-Sol  supplier  for 

ers— the  industry's  only  complete  lighting  service  line,  details.  Tung-Sol  Electric  Inc.,  Newark  4,  New  Jersey* 

is  your  opportunity  to  boost  your  profits  from  lamp  sales  ^_^ 

gh  greater  service  reliability.  One  solid  source,  one  high  (tWj     III  M  ■■  ■  C  H  I 

ty  and  100%  coverage  of  your  requirements  are  only  a  V.^     I   \M  mm  w     w  w  li 

>f  the  benefits  you'll  receive  with  Tung-Sol~the  profitable  HEADLAMPS  •  MINIATURE  LAMPS  •  FLASHERS 


TOR,  August  1961 


XWfc 


Kew  Products 

TO   USB  •••TO   SILL 


continued  from  page  104 


American  Hydraulics  Jacks 

American  Hydraulics  Co.,  2020 
S.  54th  St.,  West  Allis,  Wis.,  offers 
four  floor-jack  models  ran^ng  in 
capacity  from  I14  tons  to  4  tons. 
Features  are  said  to  include  saddle 
sizes  of  6  in.  on  the  I  \^  ton  Model 


FJ-125  and  7 1/4  in.  on  the  larger 
models;  lifting  heights  ranging 
from  18 14  in.  to  26  in.,  safety  over- 
load valves  and  an  over-all  length 
range  of  68i/^  in.  to  98i4  in.  The 
Model  FJ-125  and  U/^  ton  Model 


Here's  the  LOWEST  mUomplete 
"DISPENSING  COMBINATION". «.  n^et 


imi  n  is  a  praiRt  tH  M.  PniKli  i 
IM.,  Mktn  tf  lisMi  Oi  Naiii-eitMtr. 
▲     ttt  frigiMl,  wattrlns  tnm  typt  Um  ^ 
XV  ctMwr,  fir  mra  ttM  19  ftan. 

r^PRODUCTS,  INC 

P«r  Ml  Mdto  vritt  in  0«vt  •^•4 


LIQUID  DL  HANDI-CLEANER 
fnsur»s'*HEALTHY-CLEAN  HANDS* 

And  here's  why: 

Cleans  hands  cleaner,  faster!  DL's  exclu- 
sive deepdown  cleansing  action  dissolves 
grease,  grime,  dirt  and  actually  'Miffs  it 
out"  removes  tenacious  stains  other  hand 
cleaners  can't  touch. 

SAFER  -  INDEPENDENT  LABORATORY  TESTS  CERTIFY 
Dl  IS  A  NON-TOXIC  PRODUCT. 

Contains  both  LANOLIN  and  HEXACHLOR- 
OPHENE  —  conditions  hands  as  it  cleans, 
guards  against  dermatitis  and  infections. 


CompUfe  —  r«ady  to  um. 
Mount  brocket  on  wall,  bench,  pump 
itiond,  otc,  insort  ono-holf  gallon  con- 
toinor,  thumb  scrow  locks  container 
socuroly  in  ploco,  removo  motol  cap, 
ktMft  dispomor  .  .  .  and  you  hovo  a 
ctwpleH  bond  ciooning  unit  at  ono  low 
pricol 


i 


CANADIAN  OFFICESi  236  NORSEMAN  ST.,  TORONTO  18,  ONTARIO 


FJ-151  have  removable  handles  for 
compact  storage  or  service  truck 
use. 

Weaver  Wash  Unit 


The  Wash-All  for  cleaning  can, 
trucks,  buses,  engines  and  assem- 
blies, and  service  area  floon  and 
walls  has  been  developed  by  Wea- 
ver Manufacturing  Div.  of  Dura 
Corp.,  2100  S.  9th  St.,  Springfield. 
111.  The  unit  can  be  mounted  on 
any  standard  55  gal.  drum  and  has 
only  one  moving  part.  Built  of 
brass  and  plated  steel,  it  is 
equipped  with  wide  and  narrow 
spray  nozzles  and  designed  to  op- 
erate under  air  pressure  of  150- 
175  lb.  per  sq.  in. 

Gumout  Service  Kits 


J06 


Carburetor  Clean-Out  Kit  No. 
7880  for  on-the-engine  carburetor 
cleaning  is  offered  by  Gumout  Dvf- 
of  Pennsylvania  Refining  Co.,  26W 
Lisbon  Rd.,  Cleveland  4,  Ohio. 
The  kits,  which  are  packed  12  to  a 
carton,  are  said  to  contain  all  items 
needed  for  forced-flow  cleaning  on 
the  engine  and  include  stepby- 
step  instructions. 

[continued  on  page  11$ 

MOTOR,  August  I95I 


i 


|^^5^ew  Products 

Kj^^r"..TO    USB...TO    SILL 

P  continued  from  page  106 
Rimac  Pulley  Puller 


CLAW- HOOK     ■ 


Marquette  Swenches 


inck-McIlwaine,  Inc.,  16  Hud- 

St.,  New  York  13,  N.Y.,  has  in- 

uced  the  Rimac  Universal  Pul- 

Puller  for  removal  of  all  pas- 

er  car,  truck  and  bus  generator 

?ys,   including   alternator   pul- 

and  pressed-on  Autolite  types. 

puller  jaws  have  an  opening 

e  of  2  in.  to  43^  in.  The  puller 

be  vertically   mounted  on   a 

or   used  horizontally  on   the 

h,  it  is  said. 

f  cQuay-Norris  Bearings 


o««ew^ss6;<»i»i!^;'.iCij'j:.!c<«;%>!0!^vv<cv-.v^^^ 


le  MI-1000  copper-alloy  bear- 
[or  heavy-duty  engine  use  has 

developed  by  McQuay-Norris 
ufacturing  Co.,  2320  Marconi 
,  St.  Louis  10,  Mo.  The  steel- 
ed bearing  has  a  sintered  cop- 
ead  lining  covered  with  a  .001- 
[)abbitt    thickness,   with   a    tin 

coating  for  run-in  protection. 

company  reports  the  bearing 
position  combines  the  anti- 
ion  qualities  of  babbitt  with 
strength  characteristics  of  cop- 
lead  alloy. 


Marquette  Div.  of  Curtiss- 
Wright  Corp.,  1145  Galewood  Dr., 
Cleveland,  Ohio,  offers  two  models 
of  manual  impact  wrenches  which 
do  not  require  air  or  electrical  feed 
lines.  Known  as  the  Swench,  the 
impact  wrenches  are  available  in  a 
1/2  in.  square  drive  Model  500  rat- 
ed at  a  maximum  torque  force  of 
250  Ib.-ft.,  and  in  a  ^  in.  drive 
Model  625  rated  at  500  Ib.-ft.  Both 
models  are  furnished  with  a  nut 
runner,  locking  pins  for  impact 
sockets  and  a  metal  case.  The  com- 

[CONTINUED  ON  PAGE    116 


ffie  WEiyKffliWfl^  nnnkl  V5 


presents  a  NEW  concepf  in 
VAIVE  fACm  ErriCIENCY 


The  new  Kwik-Way  Model  VS  is 
more  than  an  improved  model,  it  is 
a  new  concept  in  valve  facing.  It 
combines  design  stability  with  oper- 
ating ease  and  greatly  increased  ef- 
ficiency. The  surface  grinding  mech- 
anism is  now  an  integral  part  of  the 
one-piece  casting.  This  eliminates 
the  possibility  of  misalignment.  Sol- 
id ways  now  absorb  the  grinding 
pressure.  The  new  5"  diameter 
grinding  wheel  handles  more  valve 
sizes  and  all  new  alloys  with  ease. 


New  power  —  a  Vi-hp  capacitor 
type,  heavy  duty,  constant  speed 
motor  supplies  vibrationless  float- 
ing power  for  the  grinder  spindle 
only.  Individual  motors  for  chuck 
and  coolant  pump.  There  are  count- 
less other  new  features  about  the 
new  Model  VS  which  make  valve 
jobs  easier  and  more  profitable.  Mail 
coupon  now  for  the  new  illustrated 
brochure  on  the  Kwik-Way  Model 
VS  .  .  .  the  only  new  concept  in 
valve  facing. 

1 

I 

CEDAR  RAPIDS   ENOINEERINO   COMPANY        I 
907  17Hi  St.   N.E.,  Cedar  Rapids,   Iowa  | 

Please  send  Model  VS  brochure  to:  I 


Name 


Address 


City 


State 


I 
.J 


TOR,  August  1961 


New  Products 

TO    USB  ...TO   9BLL 


continued  from  page  115 


pany  reports  the  impact  force  is 
supplied  by  a  built-in  spring  force. 

Lucas  Battery  Filler 


A  Lattery  filler  said  to  control 
the  exact  level  of  electrolyte  fill  is 
offered  by  Lucas  Electrical  Services, 
Inc.,  501-509  W.  42d  St.,  N.Y.  36, 
N.Y.  According  to  company  re- 
ports, the  filler  automatically  cuts 
off  its  electrolyte  flow  as  the  cor- 
rect level  is  reached  in  the  battery, 
and  remains  closed  during  removal 
by  means  of  a  control  valve.  The 
filler  is  made  of  polyethylene. 

Fox  Alternator  Protector 


vv"  i  ii:. 


I 


Fox  Products  Co.,  4720  N.  18th 
St.,  rhiladelphia  41,  Pa.,  offers 
Model  120  alternator  protector, 
which  can  be  installed  on  most  bat- 
tery chargers  through  one  connec- 
tion. Designed  to  prevent  reversed 
polarity  during  battery  charging  on 
alternator-equipped  vehicles,  the 
unit  has  a  signal  light  to  indicate 
reverse  polarity,  overcharging,  or 
short  circuits. 

JJ6 


Ammco  Adapter  Set 


Small  drum  adapter  set  No.  5775 
has  been  developed  by  Ammco 
Tools,   Inc.,   2100  Commonwealth 


Ave.,  North  Chicago,  111.,  for  use 
with  Ammco  Model  5000  brake 
drum  lathes.  The  set  has  adapten 
for  grinding  or  turning  of  smaller 
drums  down  to  6  in.  diameter  sizes. 


UMS  Battery  Tester 

The  Delco-tronic  12-volt  batter)' 
checker  for  instant  checking  of  bat- 
tery voltage  is  offereci  by  United 
Motors  Service  Div.  of  General  Mo- 
tors Corp.,  General  Motors  BIdg., 
Detroit  2,  Mich.  The  fully  transis- 


Recognize  these  problems  caused  by  looseness?  (1)  Tire  is  worn  smooth  by  loose  ball-joints 
which  fail  to  hold  wheel  in  proper  alignment.  (2)  Driver  tries  to  return  car  from  shoulder  back  ^ 


Prolong  tire  Kfe  with  MOOG 


Ball -Joints 


Ordinary  ball- joints  may  seem  to  fit 
snug  under  the  weight  of  the  car. 
But  when  car  is  in  motion  this  weight 
is  often  ranoved,  and  even  new  ball- 
joints  are  often  wobbly.  What  to 
do?  Replace  'em  with  Moog  Adjust- 

For  safer  steering:  MOOG 

"Steering  Stabilizer*'. .  ."The  Poor 
Man's  Power  Steering". ..  by  any 
name  here's  the  answer  to  thread- 
on-thread  or  rubber-loaded  steering 
connections  which  may  work  loose 
or  bind.   Moog  Ball-Bearing  Idler 


able  Ball- Joints!  Looseness  is  elim- 
inated with  the  twist  of  an  Allen 
wrench.  Tires  last  longer  because 
wheels  stay  in  better  aligmnent  at  all 
times . . .  even  when  car  hits  bump! 
Pay  for  themselves  in  longer  tire  lif a 


Idler  Arm  Kits 


Arm  Kit  converts  steering  to  smooth, 
reliable  ball-bearing  action  for  safe, 
positive  steering  control  at  all  speeds 
. . .  with  or  without  Power  Steering. 
Looseness  is  eliminated!  Immediate 
improvement  in  the  feel  of  the  wheel 

MOTOR,  August  1961 


torized  tester  requires  no  adjust- 
ments, and  is  pocket  size.  A  green 
light  indicates  acceptable  battery 
voltage,  while  a  yellow  light  indi- 


cates  further   light-load   tests   are 
needed,  the  company  states. 


Niehoff  Ignition  Tester 

Model  T-45  Ignition  Efficiency 
Tester  for  checking  coil  output, 
primary  and  secondary  circuit  re- 
sistance and  openings,  condensers, 
alternator  diodes,  field  windings 
and  distributor  caps  has  been  in- 
troduced by  C.  E.  Niehoff  and  Co., 
4925  W.  Lawrence  Ave.,  Chicago 
30,  111.  Contained  in  a  rigid  plas- 


ito  highway,  but  play  in  steering  causes  momentary  lag  in  steering  response.  When  loose- 
ss  Is  taken  up.  car  lurches  into  path  of  oncoming  car.  (3)  High  speed  shimmy. 


WHY  SETOE  FOR  A  "CRUTCM"  when  a 
permanent  "cure"  is  available?  Moog  parts  cost 
no  more  than  many  gadgets  which  offer  only 
temporary  solutions  to  alignment  and 
steering  problems.  And  Moog's  full  coverage 
means  that  most  Moog  parts,  including  those 
shown  here,  are  available  for  nearly  all  cars. 
So  there's  no  reason  to  settle  for  a  "crutch." 
Insist  on  the  "cure". . .  genuine  Moog  parts, 
choice  of  the  alignment  specialist! 


UNDER-CAR  PARTS 


For  almost 
every 
popular  car 


^     MOOG  INDUSTRIES,  INC..  ST.  LOUIS  33,  MO. 


tic  case,  the  tester  is  furnished  with 
leads,  distributor  cap  adapter,  high 
voltage  pliers  and  instructions. 

Prestone  Parts  Cleaner 


Union  Carbide  Consumer  Prod- 
ucts Co.,  Div.  of  Union  Carbide 
Corp.,  270  Park  Ave.,  New  York  17, 
N.Y.,  has  available  Prestone  Metal 
Parts  Cleaner  No.  1  and  No.  2  in  6 
gal.  containers  which  hold  4  gal.  of 
cleaner  and  a  cleaning  basket.  The 
basket  can  be  used  with  the  lid  in 
place  to  reduce  vapor  loss  and  spill- 
age and  control  odors.  The  basket 
can  be  raised  or  lowered  with  a  han- 
dle on  the  lid  to  prevent  splashing. 

Guaranteed  Marine  Switches 


Guaranteed  Parts  Co.,  Inc.,  Sen- 
eca Falls,  N.Y.,  offers  its  line  of  all- 
brass  marine  switches  for  operat- 
ing boat  starters,  horns,  lights  and 
sirens.  The  switches  are  produced 
in  push-button,  push-pull,  toggle 
and  key-operated  models  and  have 
chrome-plated  brass  mountings. 

[continued  on  pace  lift 


MOTOR,  August  1961 


^NTV 


AT  LAST!...  A  SPECIAL 
-^  PARTS 

.       CLEANER* 
JUST  FOR 
AUTOMATIC 
TRANSMISSION 
WORK 


GRAYMILLS 

nRANS-CLENE 

TRANS-CLENE  cuts  deep-down  var- 
nish and  carbon  deposits  from  every 
comer  of  intricate  valve  bodies,  pumps, 
and  other  hard-to-clean  transmission 
parts.  The  heaviest  oxidized  coatings 
soak  loose  and  easily  brush  or  rinse 
away.  Loosens  gaskets  for  faster,  sim- 
pler removal.  Safe  on  aluminum.  Avail- 
able in  special  16  gal.  size  with  dip 
basket  and  cover.  Also  in  6,  30  &  55  gal. 
drums.  Send  for  catalog. 

TRY  TRANS-CLENE.  YOU'LL  SEE  THE 
DIFFERENCE  IN  ITS  CLEANING  POWER 
OVER  ORDINARY  SOLVENTS.  YOU  CAN 
GET  IT  FROM  YOUR  JOBBER. 


7 


'Cl«aning  procadurat  for  Automatic 
Transmission  ports" 


wjifrff  f oil 
fiiffff 

•ooKiffr  , 

ProvidM  st*p  by  stop  clooning  procoduros  that  insure 
quality  {obs  and  cuts  down  on  costly  comobocks. 

m  GRAYMILLS 
CORPORATION 

8757  N.  LINCOIN  AVE.    CHICAOO  13,  lU, 


New  Products 

TO   USB  •••TO   SILL 


continued  £rom  page  117 


Federal-Mogul  Seal  Tool 


A  rear-wheel  seal-installation 
tool  kit  consisting  of  a  metal  han- 
dle and  12  plastic  adapters  for  use 
on  popular  passenger  cars  and 
light  trucks  has  been  introduced 
by  Federal-Mogul  Service,  11031 
Shoemaker  Ave.,  Detroit  13,  Mich. 
The  company  reports  the  tools  can 
also  be  used  as  a  sales  aid  in  show- 
ing customers  the  difference  be- 
tween old  and  new  seals  as  they  are 
placed  on  the  adapters. 

Miracle  Power  Supplement 


Miracle  Power  Products  Corp., 
1101  Belt  Line  St.,  Cleveland  9, 
Ohio,  offers  its  Miracle  Power 
Tune-up,  Break-in  Oil,  an  oil  sup- 
plement for  adding  to  the  crank- 
case  during  regular  oil  changes. 
The  company  says  the  supplement 
relieves  sticky  valves  and  lifters  and 


leaves  a  graphite  film  on  engine 
suiiaces  for  protection  against 
scuffing  and  scoring  during  new  en- 
gine break-in. 

Wittek  Hose  Clamps 


Wix  Corp.,  Gastonia,  N.C.,  has 
available  an  air  filter  tester  consist- 
ing of  a  high  intensity  light  and 
shielded  hood  for  customers  to  ex- 
amine the  condition  of  their  air 
filter  cartridges.  The  flashlight  bat- 
tery-powered tester  is  reportedly 
compact  enough  to  be  used  by  the 
owner  while  he  sits  in  the  car. 

Ditzler  Body  Filler 

A  body  filler  which  utilizes  color- 
coding  to  indicate  hardening  speed 
is  offered  by  Ditzler  Color  Div.  of 
[continued  on  page  120 

MOTOR,  August  1961 


Wittek  Manufacturing  Co.,  4311 
W.  24th  Place,  Chicago  23,  III,  of- 
fers its  new  Sure-Tite  Series  H 
worm-drive  hose  clamp.  Clamps  in- 
clude a  Yg  in.  slotted  head  for 
wrench  or  screwdriver  tightening. 
Made  of  heavy-gauge  stainless  steel, 
the  clamps  may  be  used  for  radia- 
tor, heater,  vacuum  or  air  vent 
hoses  and  are  available  in  diam- 
eter sizes  ranging  from  %6  in.  to  7 
in. 

Wix  Filter  Tester 


*^l  always  use  Monmouth  in  my  racing  cars 


.  .  .  because  my  engines  turn  over  at  some  pretty  high  rpm's  and  need  a 
bearing  that  can  take  punishment.  With  Monmouth  I  race  all  season 
without  bearing  problems.'* 

Mr.  Carpenter  has  been  racing  modified  stock  cars  for  over  ten  years. 
In  his  customers'  cars,  as  well  as  his  own,  he  installs  Monmouth  Bearings 
exclusively — because  he  knows  he  can  always  depend  on  Monmouth's 
high  quality. 

If  you  want  performance  that  pays  off,  use  Monmouth  Bearings 
in  all  your  engine  rebuilds.  For  instant  service,  call  on  your 
Napa  jobber.  He  can  give  you  complete  Monmouth  service 
oti  all  your  engine  bearing  requirements. 

MONMOUTH  Engine  Bearings 

^EVtTE  SERVICE:  Cleveland  Graphite  Bronze    •   OiVivon  of  Cfwite  Corporofion    •  Cleveland  3,  Ohio 
Motor,  August  1961 


says  J.  T.  Carpenter 
Carpenter's  Auto  Service 
Waco,  Texas 


r 


New  Products 

"..TO    USB  ...TO   SBLL 


continued  from  page  118 


Pittsburgh  Plate  Glass  Co.,  8000 
W.  Chicago  Blvd.,  Detroit  4,  Mich. 
Called  DX-666  Ditz-Flex  Body  Fill- 
er,  the  filler  has  a  color  and  hard- 
ness selector  on  the  container  lid, 
showing  the  colors  of  the  various 
degrees  of  hardness  as  a  guide  for 
mixing    the    cream    hardener.    Ac- 


Martin  Filters 


cording  to  the  company,  the  filler 
will  not  bubble  or  pinhole  during 
baking  and  can  be  worked  with  a 
minimum  of  grinding  and  dust. 


NEW 


MASTER 


BRAKE  CYLINDER 
REPAIR  KIT 
ASSORTMENT 


M  Brake  Parts 

SERVICE  HiTS  J  ' " -^ f       -l 


MASTER 

M 


New  Master  "Blue  Ribbon  assortment  MK-101,  shown 
above,  handles  92.8%  of  wheel  cylinder  replacement  repairs 
and  16%  of  master  cylinder  repair  needs.  Cylinder  repair 
kits  are  complete,  include  all  necessary  quality  replace- 
ment parts;  packaged  kits  come  in  sturdy,  colorful  steel 
cabinet.  Handy  cabinet  is  23  inches  wide,  9V6  inches  deep, 
can  be  set  on  shelf  or  hung  in  repair  area. 

MK-101  contains  44  fast-selling  wheel  cylinders  and  14 
top-turnover  master  cylinders.  Ask  your  Master  Jobber 
for  full  details  on  new  MK-101  Brake  Cylinder  Repair 
Kit  Assortment. 


MASTER    PARTS    DIVISION 

Alrtex  Products,  Fairfield,  Illinois 

Fuel  Pumps  •  Water  Pumps  •  Blue  Ribbon  Hydraulic  Brake  Cylinders  and 
Parts  •  Front  End  Suspension  Parts  •  Tie  Rod  Ends  and  Drag  Links 


Martin  Filter  Corp.,  191  Tal- 
madge  Rd.,  Edison,  N.J.,  has  de- 
veloped a  new  line  of  air,  oil  and 
gas  filters  for  domestic  and  foreign 
passenger  cars  and  trucks.  Air  fil- 
ters are  said  to  be  flameproof.  The 
company  further  says  its  fuel  fil- 
ters, with  over  70  sq.  in.  filtering 
area,  prevent  passage  of  water  as 
well  as  dirt  into  carburetors. 

Gunk  Carburetor  Cleaner 


1^0 


Gunk  Laboratories,  Inc.,  630  N. 
Harlem  Ave.,  River  Forest,  111.,  of- 
fers a  carburetor  cleaner,  known  as 
C-C,  which  is  reportedly  odorless 
and  will  not  burn  hands.  Available 
in  5  gal.  containers  with  or  without 
cleaning  baskets  or  15,  30  and  55 
gal.  drums,  the  cleaner  is  formu- 
lated to  remove  varnish,  tars  and 
grease,  according  to  the  company. 

Westinghouse  Bulbs 

A  new  line  of  automotive  bulbs 
and  headlamps  designed  to  meet 
performance  requirements  of  trucks, 
emergency  vehicles,  oflF-highway  and 
farm  equipment,  buses  and  passen- 
ger cars,  has  been  introduced  by 

MOTOR,  August  1961 


Westinghouse  Electric  Corp., 
Bloomfield,  N.J.  According  to  the 
maker,  the  heavy-duty  line  provides 
longer,  trouble-free  service  life 
under  abnormal  conditions  of  shock 
and  vibration. 

Auto-Test  Tester 


Grizzly  Wheel  Card 


A  compression  tester  with  300 
lb.  gauge  markings,  quick-change 
coupling  and  three  coupling  plugs 
for  fast  interchanging  is  offered 
by  Auto-Test,  Inc.,  600  S.  Michi- 
gan  Ave.,  Chicago  5,  111.  Known  as 
the  Mark  II  Compress-Aid  Kit,  the 
tester  also  has  shatterproof  lens, 
positive  catch-and-release  coupling 
action,  and  flexible  hose  to  make  it 
easy  to  reach  plug  holes. 


New 
Business  Getters 

Displays  •  Signs  •  Packages 


D-A  Display  Rack 


■R--  The  f99ilt$tf  •Hi*^  99  m  tkt  wrUt    j^  ^ 

W-r'     Y«g  CM  HIAI  Hit  (iiffer«K«     ^ 


Racing  Div.  of  DA  Lubricant 
Co.,  Inc.,  1332  W.  29th  St.,  In- 
dianapolis, Ind.,  has  available  a  dis- 
play and  merchandising  rack  made 
of  heavy-gauge  wire.  The  rack  has 
carrying  grips  to  permit  indoor  or 
outdoor  use  and  holds  12  one-qt. 
cans. 

MOTOR,  August  J96]/ 


A  steering-wheel  card  explaining 
to  customers  the  advantages  of 
Grizzly  brake  linings  and  instruc- 
tions on  correct  break-in  of  new 
linings  is  offered  by  Grizzly  Brake 
Diw,  168  N.  Michigan  Ave.,  Chi- 
cagao  1,  111.  The  card  also  outlines 
procedures  to  be  followed  in  ob- 
taining maximum  lining  life  and 
performance. 

Dorman  Spring  Display 


A  36-compartment  all-steel  mer- 
chandiser measuring  42  in.  high, 
171/4  in.  wide  and  12  in.  deep  and 
containing  an  assortment  of  228 
brake  shoe  return  springs  in  41 
sizes  is  offered  by  Dorman  Prod- 
ucts, Inc.,  5757  Mariemont  Ave., 
Cincinnati  27,  Ohio.  Each  spring 
size  is  packaged  in  sets  of  four 
units.  A  clear  plastic-covered  dis- 
play cabinet  is  mounted  on  top  of 
the  merchandiser. 

Pacco  Regulator  Display 

A  display  consisting  of  six  Flow- 
trol-r   fuel   pressure  regulators   in- 

[CONTINUED  ON  PAGE    122 


NOW 

«««GR£ATER  I 
WELDABILITY 

at  lower 
cost 


wiih 


Now  you  can  arc  weld,  spot  weld, 
even  braze,  solder  or  charge  a 
battery  from  one  FOX-ARC 
power  source.  This  compact, 
portable  unit  not  only  costs  less 
to  own  but  costs  less  to  operate 
as  well. 

The  FOX-ARC  Spotweld  Gun, 
operating  from  outlets  on  the 
welder,  or  from  separate  power 
supply,  is  lightweight  and  easy 
to  use.  It  spot  welds  from  one 
side  of  the  job  . . .  requires  no 
back-up  electrode.  Eliminates 
guesswork  ...  is  easy  and  safe 
to  use. 
^  There  is  no  limit  to  the  weld- 
ing jobs  that  FOX- ARC  can  do 
quickly,  efficiently,  safely  and 
at  the  lowest  possible  cost. 

For  complete  information  or 
a  demonstration,  call  your  local 
Automotive  Distributor  or  write: 

FOX  PRODUCTS  COMPANY 

4752  N.  18th  St.,  Phila.  41,  Pa. 

POX'ARC  ineludmB  a  comp/«f«  rong*  of 
wldmn,  wMing  fool$  and  acemuoHmt. 


METHODS  AND  EQUIPMENT 

FOR  IMPROVED 

AUTOMOTIVE  WELOIH^ 


L. 


,i 


v^> 


New 
Business  Getters 

Displays  •  Signs  •  Packages 


continued  from  page  121 

dividually  packaged  in  transparent 
display  packages  mounted  on  a 
poster  board  is  offered  by  Precision 
Automotive  Components  Co.,  Man- 
chester,   Mo.    The    poster    board 


^v' 


MEW  FUEL  PRESSURi/-~\ 
^  REGULATOR  (  ) 
<    ^    ^TOAMYCAR  V^ 


Merit  Muffler  Cutaway 


measures  17^  by  14.^  in.  and  may 
be  mounted  on  a  counter  or  wall. 


TORQUE  WRENCHES 


'*These  are  the  same  torque  wrenches 
used  and  recommended  by  leading 
engine  and  equipment  builders. 


K-i 


y 


n 


This  Mark'  Guarantees: 


Guaranteed  accurate  loftver  within  2%  of 
maximum  tcale  Feading. 
The  only  wrench  that  permits  accurate  ustt 
of  adapter  &  extensions.  Patented  pivoted 
handle  permits  concentrated  road  potitiofi— 
the  only  way  to  obtain  accuracy  with  adapt- 
•rt  and  extensions. 
1-  Ruggtfd  coiittructjofl.  Caa  !»•  stored  in  « tool 
box  with  othor  tools. 

4.  Easy  to  uss  as  any  socket  wronch. 

5.  Signalling  modois  and  diroct  reading  styles 
to  choose  from. 

C    A  complete  range  to  choose  from  to  meet 
every  service  application. 


\ 


V 


45 


Valve  and 

Clutch  Spring 

Tester 

Test  new  as 


FREE 

Torque  Specification  Book  for  over  130 
makes  and  more  than  1200  models  of 
automobiles.  (U.S.  and  foreign)  trucks, 
tractors,  outboards,  motorcycles,  diesel, 
aircraft,  marine  and  small  air  cooled 
engines.  Spark  plug,  wheel  bearing,  valve 
spring  data  and  many  helpful  torque  tips 
sent  free  upon  request,  write  Dept.  604 


well  as  used 

springs.  Match  sets  of  valve  A 

springs  for  top  engine  per-  C 

formance.  Check  clutch  ^ 

springs  to  prolong  clutch  life,  i 


A  cutaway  muffler  display  show- 
ing the  internal  parts  of  Merit 
mufflers  is  available  from  Nferit 
Muffler  Div.,  619  Smith  St.,  Toledo 
1,  Ohio.  Also  offered  is  a  counter 
display  rack  for  mounting  of  the 
cutaway  in  view  of  customers.  Con- 
struction features  are  called  out 
by  circular  labels  on  the  cutaway 
model,  which  may  be  used  by 
wholesalers  for  inside  or  outside 
display. 

Thermoid  Promotion 


Thermoid  Div.  of  H.  K.  Porter 
Co.,  Inc.,  601  Grant  St.,  Pittsburgh 
19,  Pa.,  announces  a  promotion  of 
pre-stretched  fan  belts  and  Redi- 
Curv  radiator  hoses.  The  company 
offers  window  display  banners  and 
a  sponge  rubber-backed  neoprene 
fender  cover  with  center  ridges  for 
holding  tools  or  parts. 

Stant  Cap  Merchandiser 


Pressure  cap  assortment  SP-605 

consisting  of  18  Lev-R-Vent  safety 

pressure  caps  is  offered  by  Sunt 

[continued  on  page  126 


?-? 


>«.OTOR.  August  1561 


B7  Holley  Original  Equipment 
Carburetion  and  Ignition  Items  have  been  copied. . . 


Eacltgrotind:  Original  Portrait  of  IVtorra 
Lisa  b^  Leonardo  da  Vinci.  1452-1519 


. . .  but  no  copy  ever  quite  matches 

the  ORIGINAL! 

Holley  makes  only  authentic  originals— and  any  original  is  hard  to 
copy.  Every  Holley  carburetion  or  ignition  component  you  sell  is  as 
much  an  original  as  the  part  it  replaces.  Both  are  designed,  engineered 
and  manufactured  to  the  same  original  equipment  specifications,  and 
must  pass  the  same  performance  tests  and  rigid  quality  inspection.  So, 
when  you  replace  carburetion  or  ignition  parts,  it  will  pay  you  to  use 
''Holley  Originals''.  With  copies  there  may  be  a  question— with  Holley 
you're  sure  of  customer  satisfaction. 


RT-45 


Original  Equipment 
Manufacturers  of 
Carburetion  and  Ignition 
Products  for  Over  55  Years 


11955  E.  Nine  Mile  Road 
Warren,  Michigan 


^%«^\>««^A'\\«Ak^«*^ 


MOTOR^  August  1961 


© 


FIRE-RIN< 


put  Povyer 


Prof 


There's  an  AC  Fire-Ring  Spark  Plug  for  every 
American  car  and  truck-and  popular  foreign  make 


>(lOTOR.  August  196 


In  your  tune-u 


Give  your  engine  tune-up  customers  the  power  they 
pay  for  by  installing  AC  Fire-Ring  Spark  Plugs.  AC 
design  gives  ov^^ners  satisfying  performance  to  en- 
courage repeat  sales  and  increase  profits. 

As  an  experienced  dealer,  you  know  a  good  tune-up 
begins  with  top-quality  spark  plugs  and  includes  all 
parts  essential  to  proper  engine  conditioning  for  long- 
lasting,  maximum  power.  The  best  spark  plugs  for  all 
cars  are  AC  Fire-Rings— your  best  selection  for  tune- 
up  power,  customer  satisfaction  and  greater  profit. 

AC  SPAKK  PLUG  ^  THE  ElEatONICS  DIVISION  OF  GENERAL  MOTORS 

As  an  AC  dealer- give  your  customers  these 
superior  AC  Spark  Plug  features: 


THEY|RB  BEST 
FOR  IliIcARS 


Superior  Hot  Tip  Design— provides 
self -cleaning  action  by  heating  fast 
to  burn  away  fouling,  power-robbing 
deposits  as  they  form. 


Superior  Sealing  Design— offers 
copper-glass  Internal  seal  and 
pressure-formed  external  seals  to 
prevent  overheating. 


Superior   Electrode   Design  — 

operates  cooler,  reduces  material 
burn-away  and  need  for  frequent 
gap  adjustment. 


It  pay$  to  be  an  AC  dealer!  •  AC  provides  a  continuing  program  of  researcli  and 
product  improvements  AC  provides  a  wide  accessory  line  of  the  highest  quality  products 
•  AC  provides  better  profit  margins  through  faster  product  turnover. 


Get  the  selling  edge  with  ^^  Profit  AChieversl 


MOTOR,  August  1961 


FOR  DEALERS  WHO 
SELL  FAMOUS  FRAM 

"WEAR-GUARD"  HLTERS 


120  GIFT  CERTIFICATES 
(Fre«  wfth  120  Doz.  Cartridges) 


WESTINGHOUSE  19''  PORTABLE  TV 
—Today's  most  portable  portable  is 
just  one  of  the  many  nationally  adver- 
tised gifts  you  can  get  ABSOLUTELY 
FREE  in  PRAM'S  MILLION  $$$  GIVE- 
AWAY. Gifts  are  your  reward  for  sell- 
ing Fram  "Wear-Guard"  Filters- 
today's  fastest  moving  filters— proved 
to  trap  up  to  40%  more  dirt  than  any 
other  fitter  tested. 

STOCK  UP  ON  FRAM  FILTERS 
GET  FABULOUS  FREE  GIFTSI 

With  every  24  Fram  Filters  you  buy, 
your  supplier  gives  you  2  Free  Fram 
Gift  Certificates.  Redeem  them  im- 
mediately or  save  them  for  gifts  of 
higher  value. 

CUP  COUPON  AND  MAIL  TODAY  I 


FRAM  CORPORATION 

DEPT.  MG 
Provid«nc«  16^  R.  I. 

I  want  to  get  my  share  of  Pram's 
Million  $$$  Giveaway.  Please  send 
me  catalog  of  free  gifts. 


NAME 


ADDRESS 


CITY 


ZONE      STATE 


MY  SUPPLIER'S  NAME  IS 


New 
Business  Getters 

Displays  •  Signs  •  Packages 


continued  from  page  122 

Manufacturing  Co.,  Inc.,  1620  Co- 
lumbia Ave.,  Connersville,  Ind.  In- 
cluded with  the  assortment  is  an 
add-on  display  rack  for  mounting 
on  the  MU-600  wall  merchandiser. 
The  company  reports  the  assort- 
ment and  add-on  unit  enable  a 
dealer  having  an  MU-600  merchan- 
diser to  display  the  entire  Stant 
line  of  radiator,  gasoline,  oil  filler 
and  locking  caps. 

Campbell  Chain  Promotion 

IIIL  fc 


A  promotion  campaign  to  stimu- 
late tire  chain  replacement  or  re- 
pairs has  been  announced  by 
Campbell  Chain  Co.,  York,  Pa. 
The  company  reports  the  summer- 
long  campaign  will  be  supported 
by  window  banners  urging  motor- 
ists to  have  free  chain  inspections. 
The  banners  have  pressure-sensi- 
tive tape  for  easy  mounting. 

Houser  Cora  Plug  Card 


Houser  Engineering  and  Manu- 
facturing, Inc.,  Bluffton,  Ind.,  of- 
fers the  No.  744  and  No.  752  core- 


/-P^ 


hole  plug  display  cards,  made  of 
rigid  pressed-board  with  sales  mes- 
sages. No.  744  assortment  consisu 
of  12  plugs  made  up  of  three  each 
of  2,  1%  and  li/^  in.  sizes  and  one 
each  of  1%6,  l^i.  ^%  in.  sizes.  The 
No.  752  card  has  six  plugs  made 
up  of  one  plug  of  each  size. 


NEW 
LITERATURE 

Booklets  •  Catalogs  *  Manuals 


FUEL    PUMP    BOOKLET-This 

eight-page  illustrated  booklet  con- 
tains diagrams  and  explanations  of 
fuel  pump  construction  features, 
causes  of  pump  failure,  and  refer- 
ence material  to  help  diagnose  fuel 
pump  troubles.  Cross  section  views 
show  six  common  causes  of  pump 
failure.  Other  illustrations  show 
difference  between  single  and  dual- 
type  pumps.  Free.  American  Mo- 
tor Products  Co.,  Fond  du  Lac, 
Wis. 

•  • 

IGNITION  PARTS  CATALOG- 

This  68-page  illustrated  catalog, 
IG-12,  lists  coils,  condensers,  point 
sets,  voltage  regulators,  switches 
and  other  electrical  items.  Includ- 
ed is  a  16-page  listing  of  ignition 
part  numbers  for  all  U.S.  passenger 
cars  through  1961  models.  Sund- 
ard  Motor  Products,  Inc.,  3718 
Northern  Blvd.,  Long  Island  City 
1.  N.Y. 

•  • 

MUFFLER  CATALOG-This  80^ 
page  1961  dealer  catalog  includes 
scale  drawings  of  U.S.  and  foreign 
exhaust  systems  to  assist  dealen  in 
ordering  exhaust  system  parts.  AP 
Parts  Corp.,  1801  Spielbusch  Ave., 
Toledo  1,  Ohio. 

•  • 

ADVERTISING     HANDBOOK- 

This  92-page  handbook,  'The 
ABCs  of  Automotive  Advertising,** 
contains  suggestions  and  informa- 
tion for  car  and  truck  dealers  on 
conducting  advertising  programs, 
and  how  to  increase  eflPectiveness  of 
advertising  on  local  levels.  Also  in- 
cluded are  an  explanation  of  ad- 
vertising agency  functions,  methods 
in  media  selection  and  a  glossary 
of  advertising  terms.  Life  Maga- 
zine, Time  and  Life  Bldg.,  9  Rod- 
efeller  Plaza,  N.Y.  20,  N.Y. 

[gontinued  on  page  12S 

>\OTO¥l,  August  1961 


there's  still 

time ...  take 

advantage 

if  fSeRMOID 


this 

THERMOID  FENDER  COVER, 

a  $6.45  value,  can  be  yours 


HERE'S  THE  DEAL 


Buy  12  Thermoid  Big  T  Quality 
Fan  Belts  or  Redi-Curv  Radiator  Hose 
in  any  combination 
(6-6, 9-3,  10-2,  12-0  etc.) 

This  entitles  you  to  a  $6.45  Quality 
Big  T  Fender  Cover  for  only 

One  set  Window  Banners 

One  Fan  Belt  (V-29,  V123,  V180) 
or  one  Redi-Curv  Radiator  Hose 
(RC-505,  RC-509,  RC-526) 


$18.36' 

$  2.98 
FREE 

FREE 
TOTAL  $21.34 


^Approximate 

You  sell  the  FREE  Big  #Fan  Belt  or  Radiator  Hose  and 
you  more  tlian  pay  for  tlie  Fender  Cover. 

Nothing  could  be  easier— Buy  a  minimum  stock  of  hose 
and  belts  now,  and  completely  equip  your  shop  with  these 
sturdy,  high-quality  fender  covers. 

Call  your  local  distributor  or  write  us  direct. 

DEAL  CLOSES  SEPTEIMBER  30,  1961 


roRTEII 


THERMOID  DIVISION 

H.  K.  PORTER  COMPANY,  INC. 

200  WHITEHEAD  ROAO,  TWLV:\^>\^^>\.^* 


TOR,  Avgvst  1961 


XYI 


NEW 
LITERATURE 

Booklets  •  Catalogs  •  Manuals 


continued  from  page  126 

FOREIGN  CAR  SERVICE 
BOOKLET-A  16-page  booklet  de- 
scribing service  tips,  model  desig- 
nntions,  and  service  tool  require- 
ments of  foreign  makes.  Contains 
information  on  various  precautions 


to  be  observed,  and  descriptive  in- 
formation on  foreign  car  carbu- 
retors, electrical  systems  and  ser- 
vice nomenclature.  The  Weather- 
head  Co.,  300  E.  IS  1st  St.,  Cleve- 
land 8,  Ohio. 

•     • 

SERVICE  BULLETINS-Five  bul- 
letins and  brochures  on  rubber  lu- 
bricants and  chemicals.  Group  con- 
sists of  "Importance  of  Proper  Lu- 
brication in  Seating  Tubeless  Tire 
Beads,"  No.  101,  "Freeze-Proof 
Weatherstripping  to  Complete 
Winter    Change-Overs,"    No.    102, 


Modernize 


ROTARY  FP-46 
SUPERSTRUCTURE 

^ 

YOUR  PRESENT 
JACK-ANY  MAKE 

change  to  frame  pick-up  superstructure— 
handle  all  cars  and  save  up  to  $395.00 


Equip  your  old  lifts  to  handle  all 
modem  cars  by  installing  a  new 
Rotary  FP-46  Frame  Lift  super- 
structure. You  can  use  your  pres- 
ent lift  jack,  and  save  up  to  $395 
compared  to  the  cost  of  a  com- 
pletely new  lift. 

VERSATILE  LIFT— With  the  FP-46 
you'll  be  able  to  handle  cars 
faster,  do  service,  repair  and  re- 


placement jobs  that  just  aren't 
possible  with  a  Roll-On  or  Free- 
wheel type  lift.  The  FP-46  is 
today's  most  versatile  lift  with  a 
wide  range  of  pick-up  adjust- 
ments to  accommodate  all  car 
frame  styles.  The  easily  installed 
conversion  superstructure  b  avail- 
able for  Rotary  and  other  make 
lifts  built  since  World  War  II. 


MAIL  COUPON  TODAY  FOR  MORE  INFORMATION 


ROTARY  LIFT  DIVISION 
Dover  Corporation 


^n  RRfRT^    Dover  Corporatioti,  Rotary  Lift  Division 
r*  MSmmJ   1107  Kansas,  Mcmphb  2,  Tenn. 

Please   send   information   on    the   Rotary   FP-46  con- 
version superstructure. 

Name 

Company 

Address 


"Proper  Functioning  of  Manifold 
Heat  Control  Valves/'  No.  103. 
Also  offered  are  a  four-page  color 
folder  on  lubricants  and  a  12-page 
illustrated  booklet,  "Tubeless  Tire 
Servicing."  American  Grease  Stick 
Co.,  Muskegon,  Mich. 

•  • 
MUFFLER  CATALOG-A  152 
page  catalog  of  all  U.S.  and  for- 
eign passenger  car  and  truck  muf- 
fler applications,  including  scale 
drawings  of  exhaust  systems  and 
numerical  listings  of  over  1,700 
muffler  and  pipe  part  numbers. 
Also  includes  car  factory  muffler 
numbers.  Merit  Muffler  Div.,  619 
Smith  St.,  Toledo  1,  Ohio. 

BRAKE  FOLDER-This  four  page 
jobber  salesman's  folder  contains 
brake  lining  tips  on  merchandis- 
ing, sales  aids,  an  outline  of  profit 
potentials  from  brake  service  and 
sales  information  on  brake  linings. 
Grizzly  Brake  Div.,  168  N.  Michi- 
gan Ave.,  Chicago,  111. 

•  • 

SHOCK  ABSORBER  BOOKLET 
—A  descriptive  booklet  showing 
comparativ  e  shock  absorbers  in  cut- 
away cross  section  views.  The  cross 
sections  are  printed  in  color  on 
transparent  plastic  sheets  to  show 
internal  operation  of  shock  absorb- 
ers. Columbus  Parts  Corp.,  1801 
Spielbusch.  Toledo,  Ohio. 

•  • 

AIR  CONDITIONING  MANUAL 
—A  loose-leaf  manual  covering  the 
service  of  30  car  factory  and  inde- 
pendently made  air  conditioning 
units  has  been  published  by  the 
Anderson  Service  Co.,  1515  Levee, 
Dallas,  Tex.  It  covers  1957  through 
1960  models.  In  four  sections,  the 
manual  lists  manufacturers'  parts 
numbers,  suggested  prices  and 
labor  allowances,  a  cross  referent 
that  includes  compressor  and  clutc^ 
assembly  interchange  data 
listing  of  all  cars  for  which  p; 
are  available,  and  exploded  vi 
of  evaporators,  including  alpha) 
tical  parts  listing  and  num 
system. 


/^s 


Joins  Law  Firm 

James  P.  Falvey,  who  resigned 
recently  as  chairman  of  the  board 
of  Electric  Autolite  Co.,  has  joined 
a  Toledo,  Ohio,  law  firm.  He  wU 
continue  as  a  director  and  member 
of  Autolite  executive  committee. 

MOTOR,  August  1961 


Beislt 


tune 


AERO-SEAL  JEF  worm  drive  hose  clamps 

Whenever  you're  dealing  with  hose  clamps  (using  them  or  selling  them) 
you  will  find  more  plus  features  in  AERO-SEAL  than  you  can  get  any- 
where else.  The  patented  JET  mechanism  permits  almost  instantaneous 
installation  but  will  never  shake  loose.  The  patented  band  slots  are 
shaped  and  angled  to  prevent  binding.  The  patented  interlock  of  saddle 
and  band  eliminates  spot  welding.  AERO-SEAL  bands  and  saddles  are 
302-18-8  stainless  steel,  and  all  stainless  is  also  available.  You'll  find  no 
burrs  or  sharp  edges  because  AERO-SEALS  are  finished  to  aviation 
standards. 

AERO-SEALS  come  in  diameters  from  7/16*  to  15  feet  to  solve  a 
multitude  of  fastening  problems.  Don't  accept  less.  AERO-SEALS  are 
best  any  time. 


CORPORATIONS, 

700  Liberty  Avenue,  Union,  New  Jersey 
Cable  Address:  Breeze,  Union,  N.  J. 


INC. 


^TOR.  August  1961 


x'^>'^ 


Is  It  Legal? 


continued  from  page  82 

ing  upon  the  clause  of  his  policy 
which  insured  against  damages 
arising  out  of  "occasional  use  for 
other  business  purposes  of  any  au- 
tomobile owned  by  the  insured  and 
used  principally  in  the  above  de- 
fined (service  station  and  used  car 
dealer)  operation." 

"Counting  all  the  days  I  owned 
the  truck,"  argued  Gordon,  "it  was 


in  use  as  part  of  my  stock  for  sale 
three  times  as  often  as  it  was  used 
for  any  other  purpose. 


"rr«^*» 


Use"  Interpreted 

But  Judge  Wright  decided  that 
the  truck  was  not  covered  by  the 
insurance. 

Said  the  judge,  "What  would  the 
ordinary  man  make  of  the  language 
of  the  insurance  policy?  The  ordi- 
nary man  would  reasonably  under- 
stand that  *use*  meant  use  of  the 
vehicle.  Use  of  the  vehicle  as  stock 
in  trade  would  not  reasonably  be 


CHAMPION 


COMPRESSORS 


130 


thought  as  an   intended   use. 
would  not  be  taken  to  mean  us 
merchandise   on   display    for  i 
while  standing  idle. 

"The   coverage,  which   dep 
upon  the  *use'  made  of  the  tr 
must  be   interpreted   to   relat 
'use*  of  it  as  a  vehicle  rather 
as  merchandise  on  display. 

"Examining  such  day  to  dai 
of  the  truck,  I  find  that  it  was 
'principally'  for  casual  hai 
jobs,  not  towing  of  disabled 
but  hauling  lumber  and  i 
goods  for  other  business  entei 
es.  It  was  not  used  principal 
connection  with  the  service  st; 
or  dealership.  Therefore  it  wa 
covered  by  the  insurance  p 
taken  to  protect  the  vehicles  of 
business." 

Based  on  case  reported  In  166  Atl.  2d  a 
462  (N.H.) 

Insurance  Firm  Reject 
Huge  Repair  Bill 

Jay  Marshall's  imported  ] 
bert-Cougar  was  damaged  in  a 
lision  while  Jay  was  driving  a 
the  country. 

There  was  no  Flauber-Co 
dealer  in  Plainville,  the  ne 
town,  or  for  that  matter  in  th 
tire  state.  Jay  turned  the  car 
to  Tom  Tooley's  Reliable  Ga 

Tom  did  a  satisfactory  job, 
it  took  time.  He  had  to  senc 
the  necessary  parts  and  som< 
perimentation  and  study  was 
essary  in  order  to  solve  the  ] 
lems  arising  from  the  urn 
design  and  construction. 

At  the  end,  Tooley's  bill 
$450  and  Marshall's  insurance 
rier,  Steelheart  Casualty  Co 
fused  to  pay. 

"The  Flaubert-Cougar  deal 
Kansas  City  quotes  $255    for 
work,"  said  Steelheart.  "The 
er    in   Chicago   quotes    $265. 
dealer  in  Des  Moines  quotes 
We   will   not   pay    this   oiitrai 
bill." 

Minimize  Damage 

But  Jay  sued  and  got  the 
amount  of  his  bill. 

Judge  Sharp  explained,  "Tr 
is  that  Marshall  was  require 
minimize  the  damage,  to  th< 
tent  possible  by  reasonable  ca 

"What  could  be  exp>ected  of 
in  these  circumstances? 

[continued  on  pagi 

MOTOR,  August 


ME  ANTIFREEZE  THAT  GIVES  YOU 
IE  EXTM  SELL  OF  TWO  BIG  NAMES 


only  anti-freeze  with  MR-8  rust 
bitor.  Protects  all  engine  metals 


(including  aluminum)  and  water 
hoses... prevents  rust  clogging. 


•ecu.  S.PAT.  Off, 


OR,  August  196] 


V^X 


offers  you  a 
choice  of  two 


.s. 


the  world's 

most  powerful 

carbon 

digestive 

solvent! 


4^  water  staled  far  lang-lifa 

^  strips  carkan,  paint  fraasa  fast 

4^  aiaans  carknratars,  pistans,  aafiM 

blades,  antamatia  transaiissian  parts 

aamplataly 

«  IVi.  3  and  6  gal.  Ml  iau-30  and 

55  gal-  Op>"  Naad  Dnins  -  basliats  avail- 

abla  far  all  sizas 


NEWI 


c-c 

the  eosiesf 

fo  handle 

carburetor 

cleaner 

everl 

^  na  lingaring  affensiva  adar 

«  will  nat  bum  bands 

«  100%  aativa-lang  bath  lifa 

*  5  gal.  Palls  with  ar  withaut  baskats- 
15.  30  and  55  gal.  Clasad-Haad  Druns 

Either  one-^UNK  H.S.  or  GUNK  C.C. 
c/eons  c/eoner/  Both  ore  safe,  effective, 
and  economical.  See  your  GUNK  Job- 
ber and  choose  the  one  that  suits  you 
best  .  .  .  but,  always  ^^Dunk  'Em  In 
Genuine  GUNK"! 
(S>  R«9.  trod»  mofk 


Is  It  Legal? 

continued  from  page  130 

"His  automobile  was  disabled.  It 
was  in  Plainville.  No  dealers  of  that 
particular  make  of  car  were  within 
hundreds  of  miles.  Can  it  be  said 
he  was  obligated  to  shop  around  at 
great  distances  in  order  to  get  the 
best  possible  price?  (It  is  probable, 
too,  that  objection  would  be  raised 
to  the  expense  which  would  be  in- 
curred in  towing  the  automobile  to 
distant  places.) 

"Of  course,  Tooley's  costs  were 
higher  than  would  be  those  of  a 
shop  equipped  and  stocked  to  serv- 
ice this  kind  of  automobile.  But 
there  is  no  evidence  that  his  charges 
were  unreasonable  for  the  time  ex- 
pended and  cost  of  the  materials 
and  parts." 

Based  on  case  reported  in  125  8.  2d  at  piRe 
198  (La.) 

Visitor  Injured  in  Shop, 
Holds  Dealer  Liable 

As  was  his  custom  on  Monday 
mornings,  Harry  Phillips,  driver 
for  the  Sparkle  Laundry,  stopped 
at  Ben  Jacobs*  Rocket  dealership, 
entered  the  service  department  and 
walked  across  the  shop  to  the  lock- 
er room  to  pick  up  the  employes' 
soiled  coveralls.  On  the  way  back 
to  his  truck,  Harry  slipped  on  a 
puddle  of  oil  and  injured  his  knee 
seriously. 

He  demanded  that  Ben  pay  for 
his  medical  and  hospital  bills,  loss 
of  earnings  and  pain  and  suffering. 

"Jacobs  knew  that  I  had  to  walk 
over  that  floor  to  get  to  and  from 
the  locker  room,"  Harry  said.  "He 
should  have  seen  to  it  that  the  floor 
was  safe."  «* 

Was  Condition  Known? 

But  Judge  Wright  dismissed  Har- 
ry's case  and  Ben  did  not  have  to 
pay.  The  judge  explained,  "In  or- 
der to  charge  Jacobs  with  liability,- 
it  must  be  shown  that  the  oil  was 
on  the  floor  by  his  action  or  that  it 
had  been  there  for  such  a  time  as 
lo  charge  him  with  notice  that  the 
floor  was  dangerous. 

"Phillips  walked  across  the  floor 
on  his  way  to  the  locker  room  and 
saw  no  oil.  Traversing  the  very 
same  route  on  his  way  back,  he 
slipped  on  the  patch  of  oil. 

"Jacobs  operates  this  garage  for 


MOTOR 


"I  dread  Monday  mornings! 
Here  comes  the  boss  with 
another    selling    scheme!" 


the  repair  and  servicing  of  the 
automobiles  he  sells  and  the  auto- 
mobiles of  customers.  Motor  ve- 
hicles are  constantly  being  parked 
and  moved  on  the  floor  of  the  shop, 
and  from  one  cause  or  another, 
quantities  of  oil  do  leak  from 
parked  automobiles  in  a  very  brief 
time. 

"There  is  nothing  in  this  case  to 
show  that  the  oil  on  which  Phillips 
slipped  had  been  there  any  length 
of  time.  Indeed,  the  fact  that  he 
did  not  see  any  oil  on  his  first  trip, 
would  indicate  that  the  oil  had 
been  spilled  or  leaked  during  the 
brief  period  when  he  was  in  the 
locker  room. 

"Under  these  circumstances,  we 
cannot  charge  Jacobs  with  negli- 
gence in  failing  to  be  aware  of  the 
condition  and  in  omitting  to  re- 
move it." 

Based  on  case  reported  In  111  8.  B.  3d  at  pMt 

521    (S.C.) 


Werling  Heads  Seat 
Cover  Group 

At  the  sixth  annual  meeting  held 
in  Chicago  last  month,  C.  M.  Wer- 
ling, executive  vice  president  of  the 
Howard  Zink  Corp.,  Fremont, 
Ohio,  was  elected  president  of  the 
Automobile  Seat  Cover  Assn.  of 
America. 

The  association's  next  meeting 
will  be  held  Jan.  28,  1962,  in  Chi- 
cago, prior  to  the  opening  of  the 
Automotive  Accessories  Manufac- 
turers of  America  show. 


JS^ 


MOTOR,  August  1961 


The  new  Smith -Corona,  the  only  low^prlced^  fulM 
cash  register  that  safeguards  cash,  simplifies  balarn 
cords  every  ©ale  on  tape— and  has  designation  keys  f 
commoditiesi 

What*s  more,  when  you  buy  the  new  Smith-Coroi 
tailored  to  your  business  free  of  charge. 

Additional  big-machine  features:  time-saving  pald- 
that  registers  all  items;  pilfer-proof  enforced  designa 
vice;  cash  protector  drawer  lock;  locked-in  detail  tap 
removable  adding  machine  unit. 

Ail  these  features  are  economy  priced  at  just  $229. 
the  new  Smith-Corona  cash  register  at  your  dealer's  i 


S  C  M 


SMITH-CORH 


rOR,  August  1961 


New  Fiats  Unveiled 


Fiat  has  announced  two  new 
models,  the  1800B,  a  four-door  sta- 
tion wagon,  and  the  2300,  a  four- 
door  sedan.  They  replace  the  1800 
and  2100  models,  respectively.  New 
models  have  disc  brakes  on  all  four 
wheels,  new  rear  suspension  sys- 
tem and  6  cyl.  engines.  Overdrive 
is  optional  on  model  2300. 

Model  2300  has  disc 
brakes  on  all  wheels 


-i^-><:«^^<!>^m^^ms=:j^^  's^-'- 


g  FREE  with  18  Lev-R-Vents\ 

f     This  sturdy  Add-On  Unit  comes  FREE  through  July,    ^ 
*     August,  September  only  with  18  popular,  fast-moving     » 
I     Lev-RVent  Safety  Type  Radiator  Pressure  dps  at  reg-    \ 

Iular  prices!  Add-On  Unit  hangs  on  the  bottom  of  your    | 
S/tf»/ MU-600  Wall  Merchandiser.  ^Puxs  all  oi  yoMt  Stant    \ 
\     dps  in  one  compact  location  .  .  •  easy  to  check  and    ^ 

\keep  your  cap  stock  complete.    Get  ready  for  fall    y 
^^^  servicing   now!    Order   needed   caps   with  # 

~  this   Summer   Special. 


STANT  MANUFAaUMNG  C0.| 
ConMrsvUlt,  Miaiia 


INC 


Tht  CMTS  of  Winner  A,  /.  Fojt  snd  of  sJl  3i  enfrsnts 
of  tb$  1961  500  MiU  Spttdwsy  CUisic  wen 
ifmippid  with  stock  Stsnt  Prtssmr$  Caps  ^ 


ml 


tS4 


Cures  for  Stubborn 

Oil  Leaks 

continued  from  page  59 

stalled,  the  push  rods  are  inserted 
with  their  oil-hole  ends  facing  the 
rocker  cover,  and  the  rocker  studs 
and  cylinder-head  nuts  tightened  to 
27-33  Ib.-ft.  in  correct  sequence. 

Oil  leakage  between  valve-cover 
gaskets  and  cylinder  heads  on  Mer- 
cury, Lincoln  Continental  and  oth- 
er overhead  valve  engines  having 
corner  drain  holes  for  oil  return 
to  the  crankcase  may  be  due  to 
sludge  restriction  causing  excess  oil 
to  accumulate  at  the  cover  gasket. 
When  replacing  a  cover  gasket,  or 
when  the  valve  cover  is  removed 
for  any  other  o{>eration,  a  good 
preventive  practice  is  to  insert  a 
rod  or  round  brush  through  each 
drain  hole  to  be  sure  it  is  open  for 
proper  drainage,  reducing  the 
chance  of  oil  flooding  and  seepage 
at  the  valve  covers. 

Provides  Better  Seal 

To  provide  better  valve  cover 
sealing  on  Lincoln  Continental  en- 
gines, a  steel  bolt  load  spreader  is 
used  at  each  cover  caf)screw.  To 
minimize  spreader  distortion  or 
failure  on  early  production  en- 
gines, a  y^  in.  flat  washer  should 
be  installed  between  the  spreader 
and  the  cover  flange  to  help  retain 
the  spreader  tension. 

For  installing  wick  type  seals  in 
the  rear  main  bearing  caps  of  Chev- 
rolet 6  and  Pontiac  V-8,  Oldsmo- 
bile  F-85,  Buick  Special  and  the 
Tempest  4  and  V-8  engines,  special 
tools  are  available  for  packing  the 
seal  in  its  groove  and  retaining  it 
in  place  as  the  ends  are  trimmed. 
[continued  on  pace  1S6 

^OTOR.  August  1961 


/IkMUKjCUiQ..  . . 


AMERICA'S  MOST  ADVANCED  OIL  SEAL 


RED  LIP 


cuts  friction  . .  •  seals  hot  or  cold 
prevents  leakage  . . .  lasts  longer 

Never  before  has  there  been  a  seal  like  this ...  so  trouble-free  that  once  installed  your  job  is  done!  See  your  jobber. 


ALBERT    TROSTEL     PACKINGS,    LTD. 


LAKE  GENEVA,  WISCONSIN   •  A  complete  producing  organization  for  OIL-SEALS,  O-RVNQS,  PNCKVU^^ 
MOTOR,  August  1961 


Cures  for  Stubborn 

Oil  Leaks 

continued  from  page  134 

If  a  shop  does  not  have  such  tools, 
the  wick  may  be  rolled  in  the 
groove  with  a  hammer  or  round 
tool,  working  from  each  end  in  to- 
ward the  center.  A  round  block  of 
wood  the  diameter  of  the  crank- 
shaft journal  may  be  used  to  hold 
the  wick  in  place  as  the  ends  are 
cut  approximately  Y^q  in.  above 
the  cap  surface.  Following  installa- 


tion of  braided  wick  seals,  the  en- 
gine should  be  run  at  a  slow  idle 
when  first  started  to  allow  the  seal 
to  seat  against  the  journal. 

The  neoprene  composition  side 
seals  used  on  the  rear  main  caps 
of  the  Buick  Special,  Oldsmobile 
F-85  and  Pontiac  Tempest  V-8  en- 
gines are  slightly  longer  and  nar- 
rower than  the  cap  side  grooves. 
These  seals  should  be  oiled,  then 
installed  uncut  with  upper  ends 
protruding  %6  in.  above  the  cap 
surface.  Following  installation  of 
the  cap,  the  seals  are  then  forced 


how  to  turn  thin  air... 


into  fat  profits! 

Over  14,000  cubic  feet  of  air  are  needed  to  burn  one  gallon  of  gas.  Even  an  average 
cubic  foot  of  air  contains  a  million  particles  of  dust... dust  that  chokes  filters,  ruins 
gas  mileage  and  engine  performance.  A  new  lee  Air  Filter  turns  that  dust  into 
money.  Here's  how:  it  takes  only  two  minutes  for  you  to  install  a 
flameproof  lee  Air  Filter— and  you  make  a  $2  profit  on  every  one !  You 
earn  big  profits  on  lee  dual-action  oil  and  gas  filters  too.  And,  because 
all  lee  filters  meet  or  exceed  SAE,  OEM  and  U.S.  Government  specs, 
you  know  you're  selling  quality.  See  your  distributor  or  write  today. 


LEE 


I  originators  of  the  Flame-Proof  Air  FHiTER 
I  for  protection  against  underhood  fires. 


)LEE  filter  corporation.  EDISON,  NJ.  Canada:  267  Niagara  St.,  Toronto 


upward  with  a  blunt  tool  to  pro- 
vide proper  sealing  at  the  bearing 
parting  line.  The  side  seals  ma} 
leak  immediately  uf)on  installatioQ 
until  the  swelling  action  of  the  nt- 
oprene  brought  about  by  engine 
heat  and  hot  oil  causes  the  seals  to 
swell  in  their  grooves. 

THE  END.  NOW  TURN  BACK  TO  PACE  60 


I 


Sells  500  Breather 
Caps  Each  Year 


Ernest  Fretwell,  station  oper- 
ator in  Berwyn  Heights,  Md.,  ex- 
plains   breather    cap's    function 

Regular  inspection  coupled  with 
displays  can  help  produce  a  mini- 
mum volume  of  300  crankcase  ven- 
tilation breather  cap  sales  a  year. 
The  figure  can  swell  to  500,  if  an 
incentive  is  offered  employes,  ac- 
cording to  Ernest  H.  Fretweil,  own- 
er of  Berwyn  Heights  Cities  Service 
in  Berwyn  Heights,  Md. 

Fretweil  manages  to  hit  the  500 
figure  because  he  offers  a  15  cents 
incentive  for  each  breather  cap  sak 

When  the  hood  is  raised,  em- 
ployes look  for  telltale  signs,  sudi 
as  excessive  oil  leakage  around  the 
valve  cover  below  the  breather  caf>, 
Prospects  are  told  that  a  plugged 
cap  does  not  permit  free  passage  of 
air  through  the  crankcase  venti- 
lator. When  internal  pressuit 
builds  up,  oil  is  blown  out. 

Next  step  is  to  guide  the  cus- 
tomer to  an  inside  display  to  see  a 
comparison  of  the  plugged  cap  with 
a  new  one. 

"A  breather  cap  sale  carries  a  nice 
markup,"  Fretweil  says.  "Moreover, 
a  sale  can  lead  to  another  sale— per* 
haps  a  new  oil  filter  or  breathff 
tube.  They're  easy  to  sell  once  the 
customer  understands  their  func- 
tion." 


136 


MOTOR,  August  1961 


have  the 
answer 


.ngi'i*     ..a  set  W"'*^ 

f°'     Laid  BS  ^^ 


•         • 


WITH 


FITZ/VERALD 


-  THE 
ADDED 


SINCE    1906 


EXTRA 


»• 


•^—O' 


The  Fitzgerald  Manufacturing  Co. 

Torrington^  Connecticut 

Branches  and  Warehouses:  Los  Angeles,  Calif,— Chicago^  III. 
Canadian  FITZGERALD  Ltd.,  Toronro,  Canada 


3R,  August  1961 


Safety 

is  built 
into  every 
gaja 

hand 
wasliing... 


Biological  Testini  Proves  the 
Virtual  Absence  of  Toxicity  in 
Creme  Hand  Cleaner 


.economy, 
too! 


Uteratofy  tests  recommended  by  the  Association  of  Food 
and  Drug  Officials  of  the  United  States  for  the  appraisal 

of  the  safety  of  chemicals 
in  foods,  drugs  and  cos- 
metics were  conducted  on 
Go- Jo  Creme  Hand  Cleaner. 
The  tests  confirmed  the 
virtual  absence  of  subacute 
or  chronic  dermal  or  sys- 
temic toxicity  and  estab- 
lished the  relative  safety 
and  freedom  from  toxic  ini- 
tants  of  Go-Jo. 

Complete  Bacteriologists' 
report  available  on  request! 

IN  PLAIN  TALK,  THIS 
MEANS  YOU'RE  ALWAYS 
ASSURED  THE  FINEST, 
PUREST,  SAFEST  HAND 
CLEANING  MONEY  CAN 
BUY    WHEN    YOU    USE 

gaja  creme  hand 

CLEANER. 


The  Heavy  Duty  4K 
pound  Go-Jo  Dispen- 
ser saves  as  much 
as  75%  of  handclean- 
ing  costs. 


LEARN  HOW.  CALL  YOUR  JOBBER  TODAY  OR  WRITE 
^^Nim  likl^       Bex  991.  D.pt.|^ 


GOJER,  INC. 


Akron  9.  Ohio 


MANUFACTURER  OF  gOjO  PR 01 


U.S.  Vehicle  Sales 

January-May,  1961-60 

As  counted  by  R.  L.  Polk  and  Co.* 


Passenger 

Cars. 

Total 

Retail 

Per  Cent  of 

• 

Soles 

for           Grand  Totol  ol 

Position 

First  5  Months 

Retail  Sales 

1961 

I960 

1961 

1960 

1961.    I960 

GENERAL  MOTORS 

1.061.7  II 

1.226.767 

49^     47.4 

Chevrolet 

1 

1 

621.185 

726.387 

29.0     21.1 

Pontiac 

3 

5 

145:494 

172.623 

6.8       6.7 

Oldsmobile 

5 

7 

124.723 

149.894 

5.8       5i 

Buick 

7 

8 

109.871 

113.341 

S2       4J 

Cadillac 

10 

10 

60.438 

64.522 

2.8       2i 

FORD 

651.207 

724.728 

30.4     2ZA 

Ford 

2 

2 

521.599 

608.010 

24.4     23i 

Comet 

9 

12 

69.327 

37.633 

22       1.4 

Mercury 

II 

9 

47.409 

68.684 

22       2.7 

Lincoln 

14 

14 

12.872 

10.401 

0.6       04 

CHRYSLER 

255,364 

391.646 

11.9      I5.i 

Plymouth 

6 

3 

121.941 

195.288 

5.7       IS 

Dodge 

8 

6 

92.634 

155.135 

4J       6J) 

Chrysler 

12 

13 

36.184 

34.162 

1.7       U 

Imperial 

15 

15 

4.605 

7.061 

02       OJ 

AMERICAN  MOTORS 

138,671 

178.074 

6.5       6.9 

Rambler 

4 

4 

138.671 

178.074 

6.5       6.9 

STUDEBAKER 

13 

II 

30,597 

49.405 

1.4       1.9 

Miscellaneous 

3.831 

17.281 

02      0.7 

TOTAL  2.141.381      2.587.901 

^Connecticut  figures  for  April-May,   1961.  not  included 

Trucks 


Total 

Retail 

Per  Cent  of 

Soles  for        Grand  Totol  ol 

First  5  Months 

Retail  Soles 

1961 

I960 

1961     I960 

CHEVROLET 

118,406 

137.700 

33.6     33.9 

FORD 

1 14.649 

122.193 

32.5      30.1 

INT.  HARVESTER 

40.086 

47.853 

11.4      Mi 

GMC 

27.369 

33.373 

7.8       SJ 

DODGE 

15.733 

18.566 

4.5       4.6 

WILLYS 

10.722 

11.984 

3.0       3J) 

Truck 

7.091 

7.959 

2.0       2^ 

Jeep 

3.631 

4.025 

1.0       1.0 

WHITE 

5.179 

6.610 

1.5       U 

MACK 

3.643 

4.992 

1.0       1.2 

STUDEBAKER 

2.317 

1.737 

0.6      0.4 

DIAMOND  T 

719 

1.177 

02       OJ 

BROCKWAY 

346 

510 

0.1       0.1 

Miscellaneous  (Domestic 

and   Foreign) 

13.307 

19.223 

3.8       4J 

TOTAL 

352.476 

405.918 

7SS 


Tire  Shipments  Up  10  Per  Cent 

According  to  the  Rubber  Manufacturers  Assn., 
manufacturers'  shipments  of  passenger  car  tires  dur- 
ing May  totaled  10,031,919  units,  an  increase  of  10.24 
per  cent  above  the  amount  shipped  in  April.  Tire 
production  in  May  amounted  to  8,500,881,  an  8  per 
cent  increase  over  the  April  figure  of  7,865,550. 

NiOTOR,  August  1961 


Imported  Vehicle  Sales 

10  Leading  Makes 
January-May,  1961-60 

As  counted  by  R.  L.  Polk  and  Co.* 


1961 

Volbwagen   71,790 

Rvnoutf    15.799 

Rot    5.483 

Mercedes   Benz    4.853 

English    Ford    4.790 

Opd    4.444 

Volvo   4.090 

Triumph     4.066 

Austin  Healey   3.546 

Simca     3.402 

All  others  (66  mokes)  .  30.888 


1960 

Volkswagen  64.033 

Renault     ^2.870 

Opel    13.132 

English    Ford    12.986 

Fiat    10.607 

Simca     7.218 

Triumph     7.145 

Austin  Healey   7.074 

M.  G 6.080 

Vouxhall    6.021 

All  others  (67  mokes)  .  57.697 


TOTAL    153.151  TOTAL    224.863 

^Connecticut  figures  for  ApriUMay.  1961,  not  included 


Red-Faced  Salesmen  Sell  Cars 

Every  retail  merchant  will  ponder  ways  to  create 
local  interest  and  publicity  for  his  business.  The  ulti- 
mate aim,  of  course,  is  to  build  store  traflfic  and  boost 
sales. 

The  off-beat  approach  is  generally  the  most  success- 
lul.  At  least  that  is  the  experience  of  Dan  Rohyans 
Ford,  Inc.,  Columbus,  Ohio. 

During  one  week  earlier  this  year,  Rohyans  staged 
a  "red-faced"  sale.  The  promotion  was  kicked  off 
with  a  full  page  ad  in  a  local  newspaper,  supported 
subsequently  by  radio  and  television  commercials. 
For  the  duration  of  the  sale,  all  of  Rohyans  salesmen 
had  their  faces  painted  red  until  they  reached  their 
assigned  quotas  for  that  particular  period. 

One  man.  with  his  face  painted  a  bright  red, 
donned  a  sandwich  board  and  spent  the  week  tour- 
ing the  downtown  Columbus  area  whipping  up  in- 
terest in  the  promotion. 

As  could  be  expected,  there  was  some  initial  re- 
sistance to  the  idea  among  the  firm's  salesmen.  But 
management  convinced  them  the  idea  was  sound  and 
could  help  them  in  their  selling  efforts. 

One  of  Rohyans*  executives  remarked  soon  after 
the  promotion,  "We  know  that  we  generated  a  lot  of 
talk  locally  and  that  we  increased  our  traffic  during 
the  week  we  staged  the  *red-faced'  sale." 


14  Dealers  Get  Loan  Approvals 

Of  the  511  business  loans  approved  by  the  Small 
Business  Administration  in  May,  14  were  for  new  car 
dealers.  The  total  of  loan  approvals  was  the  highest 
monthly  figure  this  year.  The  number  has  risen  stead- 
ily each  month  since  February,  when  302  loans  were 
approved.  In  March  there  were  483  approvals,  and  in 
April  501. 

Among  the  various  type  businesses  that  received 
loan  approvals  in  May  were  seven  service  stations, 
four  independent  garages,  four  wholesalers,  and  one 
automotive  parts  rebuilder. 

MOTOR,  August  1961 


don't  divide  your  income  with 

lost  time 


pra^iUaiir  profits  with  a 


mmii 


ORDER 


Consider  the  ways  that  time  on  the  job  can  be  wasted 
• . .  can  run  up  even  higher  your  cost  of  doing  business. 
For  instance  .  .  .  too  much  delay  between  jobs  •  •  •  too 
much  time  on  each  job  . . .  excessive  tardiness. 

To  correct  these  abuses,  you  need  to  know  where  they 
occur.  And  that's  where  a  Lathem  Time  Recorder  can 
do  a  job  for  you.  It  gives  you  an  accurate  record  of  the 
time  each  job  is  started  and  completed  .  .  .  when  each 
employee  arrives  and  leaves  work.  Every  loss  of  time 
stands  out  .  .  •  ready  for  you  to  eliminate  for  a  better 
profit  picture. 

Mail  the  coupon  today  for  complete  information,  prices 
and  sample  payroll  and  job  cards. 


LATHEM   TIME  RECORDER  CO. 


82  Third  Street,  N.  W.,  Atlanta,  Georgia 
Gentlemen:  Without  obligation,  please  send  me  com- 
plete information,  including  prices,  about  the  Lathem 
Payroll  and  Job  Time  Recorder. 


NAME_ 


COMPANY. 
STREET 


CITY_ 


_ZONE_ 


_STATE_ 


"-  \ 
X'*.^ 


Steel,  Aluminum  Battle 
For  Car  Makers'  Favor 

continued  from  page  43 

in  the  upcoming  1962  car  models. 
Despite  the  apparent  success  of 
the  new  aluminum  engines,  few  en- 
gineers are  willing  to  predict  a 
widespread  changeover  from  cast 
iron  in  the  near  future.  It  is  hardly 
a  secret  that  General  Motors  has 
been  unpleasantly  surprised  at  the 
production  cost  of  the  aluminum 
V-8  used  in   the  B-O-P  compacts. 


Because  of  this  experience,  alumi- 
num engines  for  the  full-sized  lines 
of  at  least  two  GM  divisions  are 
said  to  have  been  shelved. 

In  addition,  Buick,  in  an  effort 
to  make  its  compact  more  competi- 
tive in  price,  is  said  to  be  planning 
the  substitution  of  a  cast-iron  V-6 
engine  as  standard  equipment  for 
the  1962  Special.  The  aluminum 
V-8  will  be  continued  as  an  option 
at  an  extra  charge  of  $150  to  $200. 

While  some  of  the  additional 
cost  of  the  aluminum  powerplant 
was  anticipated,  part  of  it  was  due 


Profit  Tips  from 

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in  a  jiffy.  It  Is  extremely  flexible.  It  bends  ...  it  twists  .  .  . 
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76  Factory  Warehouses  In  Major  Trading  Areas 

DUBEEE-ATWOOD  C0MPAN7 

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to  unexpected  difficulties  in  casting 
and  machining.  It  was  recognized 
at  the  start  that  raw  material  costs 
would  be  higher.  Designers  realized 
that  the  extra  manufacturing  step 
of  casting  iron  cylinder  liners  into 
the  block  also  resulted  in  addition- 
al expense.  What  they  failed  to 
foresee  was  the  high  rate  of  rejec- 
tion, particularly  in  the  early  stages 
of  production,  due  to  porosity  of 
the  castings. 

Another  reported  difficulty  was 
uneven  hardness  of  the  metal,  caus- 
ing machining  problems.  In  ceruin 
areas  where  the  mold  contacted  the 
molten  aluminum,  the  metal  ^'as 
chilled,  causing  it  to  harden,  .\fter 
producing  these  blocks  for  nearly 
a  year,  GM's  Central  Foundry  Div. 
has  learned  a  great  deal.  However, 
it  seems  unlikely  that  the  company 
will  introduce  additional  alumi- 
num engines  for  the  time  being. 

Investment  at  Stake 

Ford  Motor  Co.  has  been  testing 
aluminum  powerplants  for  several 
years  but,  while  they  recognize  the 
desirability  of  reducing  weight,  en- 
gineers and  production  o£Bdals 
have  been  less  than  enthusiastic 
about  deserting  cast  iron.  As  the 
only  automobile  company  which 
makes  its  own  iron  and  steel  from 
the  raw  ore.  Ford  naturally  has  a 
tremendous  investment  in  furnaces, 
mills  and  foundries.  Most  of  these 
facilities  are  unsuitable  for  the  pro- 
duction of  aluminum  parts. 

To  combat  the  weight  advantage 
of  aluminum  engines.  Ford  has  de- 
veloped new  foundry  techniques 
which  permit  the  casting  of  blocks 
with  thinner  wall  sections.  Cylin- 
der blocks  cast  by  conventional 
methods  are  unnecessarily  heav7 
because  extra  wall  thickness  must 
be  provided  to  compensate  for  pos- 
sible core  shifting,  which  would  re- 
sult in  a  wall  that  is  thicker  than 
specified  in  some  locations  and 
dangerously  thin  in  others. 

Mixes  Plastic  and  Sand 

In  the  Ford  process,  a  plastic 
binder  mixed  with  the  core  sand  is 
said  to  provide  sm(X)ther  and  more 
accurate  cores.  The  sand-and-plasr 
tic  core  is  cured  within  seconds  in 
a  preheated  core  box,  eliminating 
the  separate  baking  process  and  ex- 
tra handling  which  can  result  in 
inaccurate  castings  due  to  cooling 
[continued  on  pace  142 

M.OTOR,  August  1961 


WALK  E  R 


one  of  the  three 
leading  suppliers  of 
oil  and  gasoline  filters 
to  car  and  truck 
manufacturers 


WALKER  MANUFACTURING  COMPANY 


RACINE,    WISCONSIN 


)TOR,  August  1961 


WX 


Steel,  Aluminum  Battle 
For  Car  Makers'  Favor 

continued  from  page  140 

of  the  core  between  the  baking  and 
casting  steps. 

Falcon  and  Comet  cylinder 
blocks  are  produced  by  this  proc- 
ess. As  a  result,  weight  of  the  com- 
plete engines  has  been  held  to  ap- 
proximately 350  lb.  Further  prog- 
ress in  weight  reduction  will  be 
made  in  1962  Ford  engines,  accord- 
ing to   the  company,   by   forming 


molds  under  high  pressure,  pro- 
ducing a  harder,  more  uniform  fin- 
ish and  greater  dimensional  accu- 
racy. 

A  similar  casting  process  will  be 
used  in  the  manufacture  of  the 
new  General  Motors  V-6.  As  tech- 
niques are  perfected,  minimum 
wall  thickness  is  expected  to  de- 
crease from  the  present  average  of 
.200  in.  or  more  to  .100  in. 

The  rivalry  among  material  sup- 
pliers is  not  confined  to  engines 
and  bumpers.  With  several  divi- 
sions of  General  Motors.  Ford  and 


sell  more  Brake  Jobs  with 
Dorman  Tester  and  Stock! 

A  new  combination  co  help  you  make  more  profit  on  brake 
Jobs  •  •  •  the  Dorman  Brake  Spring  Tester  that  detects  weak 
and  unbalanced  brake  shoe  return  springs  .  .  .  and  the  No. 
BS  200  Brake  Spring  Stock  that  e<]uips  you  to  make  die 
necessary  replacement. 

Insure  voiir  broke  iebs  with  new  Yesff< 


Chrysler  now  using  aluminum  au- 
tomatic transmission  cases,  this 
component  represents  a  major  por- 
tion of  the  total  consumption  of 
the  industry.  Usage  is  expected  to 
increase  with  Chrysler's  swing  to 
aluminum  cases  for  the  automatics 
used  in  its  larger  cars. 

While  an  aluminum  case  is  con- 
siderably lighter  than  one  of  cast 
iron,  it  lacks  the  heavier  material's 
ability  to  dampen  sound  and  vibra- 
tion. A  recent  model  in  the  luxury 
class  changed  from  aluminum  to 
cast  iron  for  the  transmission  ex- 
tension housing  to  gain  greater 
smoothness  and  quieter  operation. 
Careful  design  and  strategic  rib- 
bing are  necessary  when  aluminum 
is  used. 

New  Area  Eyed 

The  next  major  application  of 
aluminum  may  be  in  rear  axle 
housings.  With  conventional  rear 
suspension,  the  entire  housing  is 
unsprung  weight.  Reducing  this 
weight  could  bring  about  a  notice- 
able increase  in  riding  comfort  and 
handling  and  might  even  provide 
longer  tire  life,  due  to  better  trac- 
tion and  less  bouncing  of  the  rear 
wheels. 

Aluminum  brake  drums  also  re- 
duce unsprung  weight  and,  even 
more  important,  improve  heat  dis- 
sipation. The  chief  obstacle  to  wid- 
er usage  is  cost.  Not  only  does  the 
material  cost  more,  but  the  price 
of  the  finished  product  is  substan- 
tially higher.  A  cast-iron  liner  must 
be  bonded  to  the  aluminum  drum 
to  provide  a  durable  braking  sur- 
face. While  many  attempts  have 
been  made  to  eliminate  the  liner 
by  using  a  harder  alloy  or  applying 
a  wear-resistant  coating  to  the 
aluminum,  none  has  been  com- 
pletely successful. 

Which  Is  Best? 

Aluminum,  chromium-plated 
steel,  stainless  steel  and  even  plas- 
tics are  used  for  automotive  trim. 
How  does  the  designer  decide 
which  is  best?  The  answer  depends 
upon  the  location  of  the  trim,  the 
type  of  finish  desired,  the  size  and 
probable  production  of  the  parts 
and,  of  course,  the  cost  of  raw  ma- 
terial and  manufacturing. 

Take  a  scuff  plate,  for  example 

Chrome-plated  steel  could  be  used, 

but  stainless  steel  can  be  employed 

[continued  on  pace  H7 


) 


142 


MOTOR,  August  1961 


I 


COMPLETE 

WilH 
FENDERS 


lUAL  WHEEL 
ADAPTERS 

FOR  ANYV4,  V4. 1  TON  TRUCK 

ROUBLES  TRACTION- 

*^  ASSURES  STABILITY 

USES  SAME  SIZE  TIRES 

^  AND  WHEELS 

Jf  DDS  TO  APPEARANCE- 

*•  EASY  TO  INSTAU 

V  OADS  AND  TOWING  TRAILERS 

*"  MADE  100%  SAFER 

SATISFACTION  GUARANTEED 

^  OR  MONEY  REFUNDED 


99m  No* 

Mak«  ond  Size  DMtor  C« 

CG556F 

Ch«v.  1^  Ton 

$37.50 

CG658F 

Ch«v.  %.1  Ton 

45.00 

D455F 

Dodge  )^  Ton 

37.50 

D658F 

Dodgo  %  Ton 

45.00 

F555F 

Ford  Ml  Ton 

37.50 

F658F 

Ford  %  Ton 

45.00 

I455F 

IHCMrTon 

37.50 

I7256F 

IHC  %  Ton 

45.00 

W555F 

Willys  All 

37.50 

Usod  by  Sportsmen— Formers— Contractors 
—Camper  Haulers— Small  Wreckers— Pull- 
ing Trailers— Utilities— Hauling  Livestock— 
and  others.  Order  from  your  iobber  or 
truck  equipment  distributor.  Write  for 
Catalogues  and  literature. 

Alto  ManufadufBrs  of  fhe  Wor/d's 
A4osf  Comp/ete  Line 

DUMLMMTIC 


"Selective  Drive  hubs 


.N     -^ 


Easy  to  /nsfo// 
Simple  to  Operato 
One  Year  Guarantee 
40  Models  Available  __ 

Dealer's  cost  In  loH  of  three,  Willys  and 
IHC  Scout,  $37.50  per  set.  Others  to  1  ton, 
$42.50  per  set.  Stocked  by  over  5,000 
fobbers  and  100  warehouses.  Free  chrome 
demonstrator  available  to  dealer  on  3  set 
Arder.  Write  for  catalogue  and  price  sheet. 


UALMATIC 

O    BOX  419  LONGMONT,  COLORADO 


Steel,  Aluminum  Battle 
For  Car  Makers'  Favor 


continued  from  page  142 

in  this  area  without  chrome  plat- 
ing. Here's  one  case  where  a  fin- 
ished part  of  stainless  might  be 
cheaper  than  ordinary  steel  be- 
cause the  extra  processing  step  is 
not  required. 

On  the  other  hand,  a  parking- 
light  housing  next  to  a  chromium- 
plated  bumper  requires  a  bright 
finish.  Chrome-plated  steel  would 
probably  be  used  here,  since  plat- 
ing stainless  to  match  the  bumper 
would  be  expensive.  Chrome-plat- 
ed stainless  is  used,  however,  in  ap- 
plications where  a  bright  finish  and 
superior  resistance  to  corrosion  are 
required. 

Room  for  All 

Anodized  aluminum  offers  the 
choice  of  a  wide  variety  of  surface 
treatments,  ranging  from  a  dull 
satin  to  a  high  polish.  It  is  also  sup- 
plied in  various  colors.  It  is  obvi- 
ously the  best  choice  where  the 
stylist  is  looking  for  distinctive  ef- 
fects. Since  no  one  material  is  clear- 
ly superior  on  all  counts,  the  trim 
area  is  one  market  where  there  is 
room  for  everybody. 

The  designer  of  tomorrow's  car 
has  an  ever-widening  choice  of 
lighter,  more  attractive  and  more 
durable  materials.  New  manufac- 
turing processes  further  extend 
their  flexibility.  The  result  of  the 
intense  rivalry  among  suppliers  is 
bound  to  be  better  automobiles. 

THE  END.  NOW  TURN  BACK  TO  PAGE  44 


"Try  calling  Acme  garage.  We 
don't     owe     them    anything" 


FOR  DEALERS  WHO 
SELL  FAMOUS  FRAM 

"WEAR-eUARD"  RLTERS 


8  GIFT  CERTIFICATES 
(Free  with  8  Ooz.  Cartridges) 


LaBELLE  ELECTRIC  COFFEE  MAKER 

~  brews  from  4-17  cups  of  excellent 
coffee.  It's  just  one  of  the  many 
nationally  advertised  gifts  you  can 
get  ABSOLUTELY  FREE  in  FRAM'S 
MILLION  $$$  GIVEAWAY.  Gifts  are 
your  reward  for  selling  Fram  "Wear- 
Guard"  Filters— today's  fastest  mov- 
ing filters— proved  to  trap  up  to  40% 
more  dirt  than  any  other  filter  tested. 

STOCK  UP  ON  FRAM  FILTERS 
GET  FABULOUS  FREE  OIFTSI 

With  every  24  Fram  Filters  you  buy, 
your  supplier  gives  you  2  Free  Fram 
Gift  Certificates.  Redeem  them  im- 
mediately or  save  them  for  gifts  of 
higher  value. 

CLIP  COUPON  AND  MAIL  TODAY  I 


FRAM  CORPORATION 

DEPT.  MG 
Providence  16,  R.  1. 

I  want  to  get  my  share  of  Fram's 
Million  $$$  Giveaway.  Please  send 
me  catalog  of  free  gifts. 


NAME 


ADDRESS 


•     MY  SUPPLIER'S  NAME  IS 


ZONE      STATE 


MOTOR,  August  1961 


\v\ 


KWSAT  DO 
700  DO? 


Just  wrrte  a  last  line  for  the  simple  im^ 

printed  %n  ttie  BfTiciat  intry  Uanli.  The  1 
are  available  (ree  froni  any  Autolite 
Aftei  you've  writtien  th@  few  words  il  talil  k 
Domplele  the  jinile,  ^m  your  card  in  tl» 
mail-yau're  oKicially  enteml.  Enter  s$  oftei 
as  yeu  like.  You're  in  the  rynnlng  to  wiit  i 
valuable  S100  Golden  Harvest  Frizs  Cerii* 
Cite,  and  hundreds  o1  em  arB  U  be  £iv«n  it^ai. 


148 


MOTOR*  August  1961 


Golden  Harvest  Prize 
Certificates  are  redeemable 
by  your  Aotolite  supplier  at 
dealer  cost  for  merchandise 
of  yoor  choice— anything  he 
handles.  Yoor  $100  Prize 
Certificate,  then,  is  actually 
worth  approximately  $150 
at  retail,  and  the  merchandise 
yoo  select  is  yoors  to  do 
with  in  any  way  yoo  see  fit. 


ENTER   OFTEN! 

Submit  as  many  entries  as 
you  like — one  for  each  card 
you  complete  and  mail. 
There's  nothing  in  the  rules 
to  prevent  you  from  winning 
several  ^100  gift  certificates. 


oooooooooooooooooc 


••••*•••••••• 

CONTEST 

CLOSES  NOV.  30 

Your  best  battery  months 
are  iust  ahead^  so  get  your 
sales  push  rolling  now.  And 
rememberf  every  Autollte 
battery  you  sell  means  a 
completely  satisfied  cus- 
tomer, big  profits  for  yoUf 
and  a  chance  at  the  thoU" 
sands  of  dollars  to  be  given 
away  In  Golden  Harvest  Gift 
Certificates.  Phone  a  bat' 
tery  order  to  your  Autollte 
supplier  right  now  .  .  .  and 
start  your  happy  Harvest  I 


^^jn 


^AUTOUTE 


jl^OXOlt#  August  1961 


V*i 


Oil  Plus  Coolant 
Equals  Trouble 


continued  from  page  55 

and  fill  the  crankcase  with  SAE  10 
oil  or  flushing  oil  and  run  at  a  fast 
idle  for  10  or  15  minutes.  Drain  the 
crankcase,  clean  out  the  oil  filter 
case  and  install  a  new  filter  car- 
tridge. Refill  the  crankcase  with  the 
grade  of  engine  oil  normally  used. 

After  this  treatment,  the  starter 
should  turn  the  engine  freely.  Run 
at  a  fast  idle  for  30  minutes,  shut  it 


off  and  immediately  restart.  Slow 
starter  speed  is  an  indication  that 
all  the  deposits  have  not  been  re- 
moved. In  this  case,  the  engine 
must  be  torn  down  for  complete 
cleaning. 

When  an  engine  has  seized,  due 
to  glycol-based  deposits,  remove  all 
spark  plugs  and  pour  undiluted 
solvent  through  each  spark-plug 
port  until  pistons  are  covered  to  a 
depth  of  at  least  i/^  in.  Let  the 
solvent  soak  the  deposits  until  the 
engine  can  be  turned  over  with  the 
starter.    The    time    required    may 


WITH  K-D  BRAKE  TOOLS, 
YOU'RE  A  SPECIALIST  TOO 


Like  surgery,  brake  service  demands 
special  tools.  Your  customer's  life  and 
your  profit  and  reputation  depend  on 
them.  You  get  nothing  less  than  the 
best  for  this  important  service  from 
K-D— the  world's  largest  maker  of 
brake  tools,  with  the  most  complete 
line  available.  There  are  more  than  200 
special  automotive  service  tools  in  the 
K-D  line.  Send  in  this  coupon— get 
your  free  copy  of  the  complete,  pocket- 
size  catalog  today. 

150 


Dept.  MO,  K-D  Manufacturing  Co. 
Lancaster.  Pa. 

Send  me  a  FREE  copy  of  the 
pocket-size  K-D  catalog 

Name 


Firm  Name- 
Address 


Clty- 


-Zone 


-State- 


TOOLS/ 

Make  hard  jobs  easy 


vary   from    15  minutes   to   seve 
hours. 

When  the  engine  is  free,  turn  il 
through  several  revolutions  with 
the  starter  to  blow  excess  solvent 
and  loosened  deposits  through  the 
spark  plug  ports.  Do  not  let  this 
solvent  contact  the  skin  or  painted 
surfaces.  If  you  should  spill  some, 
flush  off  the  area  with  clean  water 
immediately. 

After  the  solvent  has  been 
blown  out  of  the  cylinders,  replace 
the  spark  plugs  and  spray  or  brush 
undiluted  solvent  on  the  valve 
stems.  Then  follow  the  flushing 
procedure  already  described. 

Flush  System 

If  your  earlier  tests  indicated 
that  deposits  did  not  contain  gly- 
col, flush  the  lubrication  system 
with  a  reputable  brand  of  internal 
engine  cleaner.  Be  sure  to  follow 
the  supplier's  instructions. 

Water  or  antifreeze  creates  seri- 
ous trouble  inside  an  automatic 
transmission.  A  minute  amount  of 
sludge  can  cause  valves  to  stick, 
resulting  in  erratic  shifting.  Pis- 
tons, clutches  and  other  internal 
parts  are  also  likely  to  be  dam- 
aged. If  the  oil  cooler  leaks,  trans- 
mission fluid  will  be  forced  into 
the  radiator  as  long  as  the  engine 
is  running,  since  oil  pressure  in  the 
transmission  exceeds  cooling  sys- 
tem pressure.  When  the  engine  is 
shut  off,  however,  transmission  pres- 
sure drops  to  zero.  The  cooling 
system  may  remain  pressurized  for 
some  time,  resulting  in  coolant 
discharge  into  the  transmission's  oil 
supply. 

Check  Transmission  Cooler 

If  there  is  considerable  oil  in  the 
radiator,  the  transmission  cooler  is 
the  prime  suspect.  Disconnect  the 
cooler  lines  at  the  radiator.  Pres- 
surize the  radiator  with  a  cooling 
system  pressure  tester.  If  a  mixture 
of  water  and  oil  comes  out  of  the 
cooler  connections,  the  cooler  is 
leaking. 

When  coolant  contamination  of 
the  transmission  fluid  is  detected 
before  the  unit  is  damaged,  flush  it 
out  with  clean  fluid.  In  the  event 
deposits  have  already  formed  in 
the  transmission's  innards,  it  should 
be  disassembled,  thoroughly  cleaned, 
and  damaged  parts  repaired  or  re- 
placed. 

THE  END.  NOW  TURN  BACK  TO  PAGE  56 

MOTOR,  August  196' 


LOW  RAMCO   C-9  BACKBONE 
►revents  rail  malfunctions   — " 


here  is  a  JifftTcnce  m  madern,  sself-cxpanding  oil  rings 
-especially  the  Ramco  C-9, 

hi?  difference  you  sec  here  shows  how  important  C-9's 
Ura  shoulder  rnelal  is  in  preventing  nna  If  unctions. 


tJlG 


'me  expander  tabs,  after  normal  wear,  can  let  rails  slip 
>  bottom  of  the  groove— can  even  let  expander  move 
Tward  to  score  the  cylinder. 

ut  our  C-9  shoulders  prevent  this.  They're  twice  as  thick: 
ncc  as  safe— and  last  twice  as  long.  Uniform  rail  pres- 
«re  15  assured  for  thousands  of  extra  miles, 

ext  time  you  install  any  oil  ring,  think  about  it.  See  if 
ju'd  feel  safer  installing  the  C-9  — the  only  oil  ring  with 
backbone   to   prevent   rail    malfunctions,   comebacks. 


]3£U3lckone 

—       —^  mstk.es  the 


In 


Safety  from  \^\\  malf unction  \%  only  one  ol  the  m»ny 
hcncfifs  the  Ramco  backhonr  bnngfi  you.  They're  atl 
described  in  nur  Folder:  RA(  KI*ON|-:  FACTS*.  S« 
youT  Ramco  Ji-bhr^r  or  write  for  your  fitc  copy: 
KAM,SKV  tOKI'C)RAT»ON.ST  LOUIS  fi.  MISSOtlRI 
a  $ubi»diary  of  Thon\pson  Ranio  Wooldridgc  Jn^ 


Brake  Ad  Stresses 
Quality  Work 


Iffce  playing 


Kufffan 
Roulette 


SYMOUSE  BIAKE  SERVME 

CIO  I.  WIUOW  ST.  at  l-T)ST 

"OiUk  tMhekt  From  DomitetM'* 

Newspaper  ad  placed  by  Syracuse 
Brake    Service,    Syracuse,    N.Y. 

The  importance  of  having  brake 
work  done  by  a  reliable  repairshop 
was  stressed  by  Syracuse  Brake  Serv 
ice,  Syracuse,  N.Y.,  in  an  unusual 
newspaper  ad. 

The  shop,  known  for  its  creative 
advertising,  used  the  headline, 
**Like  Playing  Russian  Roulette." 
The  copy  went  on  to  say,  "Every- 
one knows  a  life  is  at  stake  when 
playing  Russian  roulette.  But  do 
you  realize  you  take  the  same 
chance  when  you  have  your  brakes 
serviced?  Your  life  is  in  the  me- 
chanic's hands.  Is  he  really  re- 
liable?" 

Readers  were  then  told  their  only 
guarantee  was  to  rely  upon  an 
established,  reputable  business  firm. 


IGOA  Shakes  Up  Officers 

continued  from  page  53 

Miss.,  put  in  a  bid  for  the  1963 
meeting.  Washington  state  and 
Texas  made  pitches  for  later  con- 
ventions. 

Harold  Grindle,  executive  direc- 
tor of  IGOOhio,  read  the  testi- 
mony he  had  just  given  before  the 
Celler  committee  at  a  hearing  on 
House  Resolution  71,  which  would 
forbid  any  automobile  manufac- 
turer from  financing  the  purchase 
or  insuring  the  cars  it  builds. 
Although  the  bill  is  of  primary  in- 
terest to  body  shops,  Grindle  was 
warmly  applauded  for  his  testi- 
mony. The  IGOA  was  also  repre- 


sented at  the  hearing  by  Harold 
Halfpenny,  who  is  counsel  for  the 
Automotive  Service  Industry  Assn. 

The  Minneapolis  and  St.  Paul 
units  are  to  be  congratulated  on 
the  outstanding  results  of  their 
long,  hard  work  in  preparation  for 
the  convention. 

Deserving  special  mention  are 
Bill  McNaughton,  past  president 
of  IGO-Minneapolis,  and  Elmer 
Heppner,  president,  IGO-St.  Paul, 
Ray  Sweeden,  president  IGO-Min- 
nesota,  and  Don  Maxam,  execu- 
tive-secretary, IGO-Minnesota. 


Illness  kept  Heppner  from  at- 
tending the  convention  sessions. 
His  place  was  taken  over  capably 
by  Frank  Schneider,  Jr.,  who  had 
been  reservations  chairman. 

THE  END.  NOW  TURN  BACK  TO  PAGE  54 


Heads  Service  Committee. 

C.  M.  Tillinghast,  general  parts 
and  service  manager,  American 
Motors  Corp.,  has  been  named 
chairman  of  the  Service  Managers 
Committee  of  the  Automobile 
Manufacturers  Assn. 


ASK  TO  Sit  your  jebbtf  saWsiMii's 
Thtrmostat  Omonslratiofl  Kit . . . 
nt  KtiMi  vortunf  parts  in  opiritioN. 


YOU  MAKE  MONEY  with 
m  INVENTORY  PROBLEMS 

EYECATCHINQ     16-THERMOSTAT     DISPLAY    CON- 
TAINS iUST  2  DIFFERENT  NUMBERS.  PUT  IT  OH 
VOUR   COUNTEf}.   HANG   IT   ON  THE  WALL. 
AND    PICK    UP  THERMOSTAT   PROFITS 
THE  EASY  WAV, 

Dciiipied  by  autornoLive  engineers  for 
new  cars  and  replacement  use. 

Seir-c leaning  poppel  valve  for  (rouble- 
free  long  life, 

Foiittve  seal   for  faster  engine  warm* 
up,  top  healer  effkiency. 

Engineered   for  newett  high   pressure 
cooling  systems. 

Accurately   calibrated   for   instant   re- 

spofi$c  at  correct  lempcrsiture. 

All  brass  and  suinless  steel  corrosfon- 
proof  construction. 


LEARN  MORE  ABOUT 
THERMOSTATS  AND 
COOLING  ^STiMS! 


EasMo^mdtrstand  brochure  "Let's  Talk 
TlMrmostats."  Packed  with  valuable  tips  and 
illustratioRS  for  everyone  wlio  sells  or  installs 
thermostats.  Helps 
boost  thermostat 
salei  Send  for  your 
free^opy. 


Standard-Thomson  Corp.    Dept  CT8. 

152  Grove  Street,  Waltham  S4,  Mass. 

Yes,  I'd  like  a  copy  of  your  free  brochure  *'Ut's  Talk 

Thermostats.'* 


..Zone.. 


..State.. 


MOTOR,  August  1961 


X^'^ 


HAVE.  STL, 
^MM  RISER  VALVES 


Recent  survey  points  up 

strong  need  for 

PART-EASE* 

lubrication  SERVICE 


I 


:iiit  of  H 

I 


A  survey  among  r«prei>entiitive 
•ervice  stationB  And  car  dealers 
showed  that  nearly  one  out  of 
every  two  cars  checked 
fettirig  top  engine  performanoe 
and  economy  —  because  of  stock 
beat  riser  valves! 

WImI  can  Tou  do?  Check  the 
heat  riser  valve  with  every  Jube 
and  tttoe-np — and  apply  PAHT- 
EASE  Loosener  &  Lubricant  when 
ii#eded.  PAKTEASE  ia  a  new 
^pe  of  loosener  and  lubricant, 
flsade  especially  for  manifold  baal 
control  valves.  It  cuts  through 
lead  and  carbon  depoaita  that 
cause  aticking;  frees  the  valve; 
and  kiept  it  working  properly, 
IVeventa  aticking,  gumming  and 
nist  from  lube  to  lube.  Always 
use  PARTEASE^it  -TAKES 
APART.    ,  KEEPS  APART," 

Don*t  In  tht>  impcrtnnt  poknt 
of  lervice  go  ^dl  Use 

PART-EASE  aru.  i^recars. 

IN«  mfl^s  for  your  c  usutmat^m  cars. 


( 


-DEATHS- 


WILLIAM  A.  FRAME,  president  of 
Amity  Auto  Sales  Inc.,  (Chevrolet) 
Amityville,  N.Y.,  died  recently. 

Mr.  Frame  was  former  National 
Automobile  Dealers  Assn.  director 
for  Metropolitan  New  York  and 
member  of  NAD  A  board  for  12 
years.  He  also  served  terms  as  presi- 
dent of  the  Brooklyn-Long  Island 
Automobile  Dealers  Assn.,  the  Nas- 
sau-Suffolk Chevrolet  Dealers  Assn. 
and  the  New  York  State  dealers 
group. 

PERRY  C.  RIPLEY,  who  was  gen- 
eral  sales  manager  of  Kester  Solder 
Co.  from  1932  through  1948,  died 
recently  at  the  age  of  68.  He  had 
retired  in  1948. 

Mr.  Ripley  is  survived  by  his 
widow,  Lois. 

WILLIAM    D.    KIRKPATRICK, 

who  retired  as  vice  president  of 
American  Chain  and  Cable  Co.  in 
1956,  and  as  director  last  year,  died 
last  month  at  East  Stroudsburg, 
Pa.,  after  a  short  illness.  He  was  74. 
A  graduate  of  Lafayette  College, 
he  had  been  associated  with  Ameri- 


can Chain  for  42  years,  always  in 
sales. 

Mr.  Kirkpatrick  had  served  as 
president  of  the  Chain  Institute, 
Hand  Hoist  Institute,  and  the  Na- 
tional Standard  Parts  Assn. 


Miami  to  Have  Car  Show 

From  Oct.  11  to  15,  a  preview 
showing  of  1962  automobiles  will 
be  held  in  the  Dinner  Key  Audi- 
torium, Miami,  Fla.  The  new  mod- 
el exhibit  has  been  incorporated 
in  the  third  annual  South  Florida 
House  and  Garden  Exposition. 

The  show  will  be  open  free  to 
the  public  from  2  to  10  p.m.  and 
the  show  sponsor  expects  an  at- 
tendance of  over   125,000  persons. 

Named  to  NADA  Post 

William  Bryden  (Dodge-Plym- 
outh) ,  Beloit,  Wis.,  has  been 
named  to  the  Policy  and  By-Laws 
Committee  of  the  National  Auto- 
mobile Dealers  Assn. 

Bryden  has  been  the  NADA  di- 
rector for  Wisconsin  since  1955  and 
during  1960  served  as  secretary  of 
the  association. 


SINCE  1920 


Cleaning  tank.  So  effi- 
cient it  will  pay  for  itself* 
Just  one  of  a  complete 
line  of  equipment  for  the 
radiator  service  trade. 


WHATEVER  YOUR  NEEDS  — SUPPLJES.  EQUIPMENT,  SCHOOLING 
Request  Catalog  and  Prke  List,  Convenient  Terms 

THE  BARBEE  CO..  P,  0.  BOX  323M,  LOUISVILLE  1,  KY. 


154 


MOTOR,  August  1961 


Air  Cleans  Saab's  Rear  Window 


Saab's  new  95  station  wagon  has  a  transverse 
"air  foil"  which  serves  to  direct  flow  of  air 
downwards  over  rear  window,  keeping  it  clean 


Dealers  Can  Lick 
Inventory  Challenge 


continued  from  page  39 

accessories  can  be  installed  in  the  dealer's  own  shop, 
and  at  a  higher  profit  than  on  factory-installed  equip- 
ment. 

Because  most  of  the  salesmen  who  have  come  into 
automobile  retailing  over  the  past  decade  have  been 
weaned  on  the  Detroit-inspired  idea  that  the  cus- 
tomer should  be  encouraged  to  "design"  his  own  car 
via  special  ordering  of  options,  engines,  color  combi- 
nations, upholstery,  trim  and  other  elective  com- 
ponents, a  program  aimed  at  selling  off  the  floor  re- 
quires some  re-education  of  salesmen. 

The  first  thing  the  salesman  must  unlearn  is  the 
something  better,  something  more,  something  differ- 
ent technique.  This  is  contrary  to  everything  he 
knows  and  it  is  not  an  easy  change  for  him  to  make. 

The  salesman  who  pushes  the  subject  of  options 
or  other  changes— something  better  than  the  car  on 
the  floor  or  different — is  killing  his  chance  of  making 
a  sale  out  of  stock.  The  customer  gets  the  dissatisfied 
feeling  that  the  car  on  the  floor  lacks  something.  The 
more  the  salesman  pursues  the  idea  of  selling  up,  of 
trying  to  win  the  customer  to  a  costlier  or  fancier 
model,  the  more  he  reduces  his  chance  of  selling  a 
unit  out  of  inventory.  This  is  a  reversal  of  all  the 
rules  of  selling,  but  it  is  absolutely  necessary  if  the 
goal  is  to  move  inventory. 

Incentives  Spur  Salesmen 

To  assure  the  salesman's  interested  participation, 
he  should  be  offered  an  incentive  in  the  form  of  a 
higher  commission  on  out-of-inventory  sales.  The 
amount  is  up  to  the  dealer,  but  the  difference  be- 
tween the  commission  on  an  off-the-floor  sale  and  a 
special  order  deal  should  be  great  enough  to  en- 
courage the  salesman  to  push  inventory  merchan- 
dise. Cars  that  have  been  in  inventory  beyond  a  speci- 
fied period,  say  45  days,  may  require  a  spur  in  the 
form  of  an  extra  bonus  for  the  salesman  who  brings 
in  a  buyer. 

Inventory  vehicles  must  also  be  attractive  from  the 
customer's  angle.  The  customer  who  buys  out  of  in- 

[CONTINUED  ON  PAGE   156 

MOTOR,  August  1961 


Motorists  who  care  for  their  cars  .  .  .  and  serv- 
icemen who  care  for  their  customers  .  .  .  agree 
that  Wolf's  Head  Oil  is  truly  the  finest  of  the 
fine.  There's  a  reason — ^Wolf's  Head  is  100% 
Pure  Pennsylvania,  Tri-Ex  refined  three  impor- 
tant extra  steps  and  scientificaUy  fortified  for 
the  finest  engine  protection.  The  result  is  un- 
common lubrication  .  .  .  uncommonly  low  op- 
erating and  upkeep  costs  .  .  .  truly  uncommon 
quality.  That's  why  motorists  who  care  for  their 
cars  always  insist  on  Wolf's  Head.  Keep  your 
customers  coming  back  with  Wolf's  Head  .  .  . 
the  motor  oil  that  commands  uncommon  cus- 
tomer loyalty  the  coimtry  over. 

WOLF'S  HEAD  OIL  REFINING  CO. 
OIL  CITY,  PA. 


Grind 
rods 

and 

mains 

IN  THE 
BLOCK! 


The  Winona  Crankshaft  Grinder 
has  been  giving  fast,  accurale  service 
for  over  20  years.  Now,  with  the 
Main  Bearing  Attachment  it  will 
also  grii^d  main  bearings  in  the  block ! 
A  micrometer  measuring  insirument 
is  available.  Now,  you  can  do  pre- 
cision grinding  of  both  main  and 
rod  bearings  without  removing  (he 
CTBJikshaft.  You  can  do  the  whole 
job  in  your  shop  for  a  belter  proiii 
and  better  delivery! 

WRITE  TODAY  for  pnces  and  literafvre! 

WINONA  TOOL  MFG«  CO« 

WINONA«    MINNESOTA,    U.S.A. 


NT  BlW^JY 

TEST  EQUIPMENT 

until  you've  seen 


ALTERNATOR 
GENERATOR 
REGULATOR 
TEST  STAND 


FOR  COMPLETE 
INFORiVlATION 
SEND  THIS 
COUPON 


Dealers  Can  Lick 
Inventory  Challenge 


KING  ELECTRIC  EQUIPMENT  CO. 


9123   INMAN  AVE. 
CIEVEIANP  5,  OHIO 


Please    tend    me    complete    information    about    the    NEW 
KING   ALTERNATOR-GENERATOR-REGULATOR   TEST   STAND 


NAME 


ADDRESS 

CITY  

J56 


STATE 


continued  from  page  155 

ventory  is  entitled  to  consideration  over  the  special- 
order  customer.  Many  dealers  put  the  shoe  on  the 
other  foot— the  special  order  customer  gets  the  hqi 
deal— which  may  explain  why  customers  balk  at  buy- 
ing out  of  inventory. 

The  prevalent  practice  is  to  charge  the  inventory 
buyer  a  little  more  than  the  special  order  customer  to 
recoup  inventory  expense.  The  special  order  cus- 
tomer, on  the  other  hand,  frequently  gets  off  cheap- 
er because  his  car  entails  no  floor  planning  or  inven- 
tory charges.  This  makes  automobile  retailing  one  of 
the  few  fields  where  a  ready-made  costs  more  than  a 
tailor-made. 

If  there  is  a  difference  in  price,  the  special-order 
customer  should  pay  the  premium.  It  is  not  enough 
to  observe  such  a  policy.  Customers  should  know 
about  it  and  dealers  should  merchandise  the  fact  that 
a  car  out  of  stock  sells  for  less  than  a  comparable 
vehicle  ordered  from  the  factory. 

Price  Impresses  Prospects 

Some  dealers  who  run  highly  successful  operations 
by  selling  out  of  inventory  have  found  a  way  of  im- 
pressing customers  with  the  price  advantage  of  buy- 
ing off  the  floor.  The  prospect  is  invited  to  specih 
what  he  wants  in  the  way  of  model,  body  style  and 
options  without  any  up-sell  by  the  salesman. 

The  salesman  arrives  at  a  price  based  on  the  fac- 
tory list.  The  customer  is  then  directed  to  a  similar 
car  on  the  floor  whose  price  is  substantially  below 
that  quoted  for  the  special-order  vehicle.  The  sales- 
man does  not  go  into  details  as  to  how  the  discount- 
ed price  was  arrived  at.  If  the  concession  on  the  floor 
model  is  realistic,  it  will  not  take  much  of  a  sales  talk 
to  convince  the  customer  his  best  buy  is  the  inventon 
car. 

Dealers  might  as  well  face  up  to  a  couple  of  the 
facts  of  life  they  will  have  to  reckon  with  in  the  com- 
ing model  year: 

1 . .  No  matter  how  many  cars  dealers  stcKk,  be  it 
1,000,000,  2,000,000  or  5,000,000,  they  cannot  inven 
tory  enough  of  a  variety  to  please  every  prospect. 

2.. Retailers  who  want  to  make  money  on  their 
hog-size  inventories  in  1962  will  cut  down  on  special 
orders  and  sell  more  merchandise  out  of  stcKk. 

The  dealer  who  tries  to  carry  an  oversize  inventor) 
on  one  shoulder  and  fill  special  orders  off  the  other  is 
courting  financial  rupture. 

THE  END.  NOW  TURN  BACK  TO  PAGE  40 


Doctors  Back  Belts 


The  National  Safety  Council,  the  American  Medi- 
cal Assn.  and  the  U.S.  Public  Health  Service,  to- 
gether with  several  co-operating  organizations,  ha>t 
launched  a  massive  education  campaign  to  persuade 
every  American  automobile  owner  to  install  and  use 
seat  belts  in  his  car. 

The  theme  of  the  advertising  and  publicity  pro- 
grams is,  "Seat  Belts  Save  Lives." 

MOTOR,  August  1961 


ire's  a  WALKER  JACK  for  every  jc 


erica's  No.  1  jack  for  shop  servic 


jed,  and  easy  to  handle,  the  J  882  "Greyhound" 
!ar  combines  outstanding  performance  features 
rice  any  shop  can  afford.  Has  ample  chassis 


length  for  dollying.  Delivers  smooth,  dependable 
from  a  "Gold  Seal"  power  unit— the  finest  hyd 
jack  power  mechanism  ever  developed.  Capacity  2 


WALKER  JACKS  do  every  job  better 


WALKER  No.  J  99  "HANDY  BOY" 
NDLIFT 

le-end  lift  for  both  compact  and  standard 
indies  light  trucks,  too.  High-height  adjust- 
jll-swivel  saddles  and  Variable  Bumper 
ice.  Fast,  smooth  action  speeds  all  ser* 

)S. 


NEW  J  809 
"RANGER" 

Bipod  Bumper 
Jack.  Economical, 
trouble-free 
lifting. 


PORTABLE 

HYDRAULIC 

JACKS 

Series  J  9b0- 
lV&to20tons 
capacity.  Heavy 
duty  50  to 
100  tons. 


UNI-CRADLE 

Low-effort  flo 
typetransmis 
jack. 


J  700 
"HI-BOY" 

Spring,  shackle, 
exhaust-system 
service. 


WALKER    MARKETING    CORPORATION 
RACINE,    WISCONSIN 


R,  August  1961 


"Salt  sprs^^test  shows 
Champion's  new  silvery  plating 

is  a  spaii[  plug's  best 
protection  against  rust! 


Champion's  superior  rust  protection  was  de- 
veloped for— and  proved  on— the  millions  of 
military  aircraft  plugs  made  by  Champion. 
Later  offered  on  special  Champion  marine 
plugs,  this  rust-resistant  plating  is  now  a 
standard  feature  on  all  Champions.  And  while 
manufacturing  costs  are  higher — there  is  no 
increase  in  price!  It's  another  example  of  the 
outstanding  quality  you  get  only  from 
C/ia/npJon— the  spark  plug  specialist  •  .  • 

All  spark  plugs — regardless  of  color — are 
"coated"  to  protect  their  metal  shells  from  rust. 
Without  this  protection,  plugs  would  be  rusty 
long  before  you  receive  them. 

But  all  "anti-rust"  processes  are  not  equally 
eflfective.  Far  from  it!  As  the  pictures  and  cap- 
tions on  the  opposite  page  show,  no  matter 
how  severe  the  test,  Champion's  silvery  zinc 
plating  is  far  superior  to  the  old-fashioned 
blueing  in  preventing  rust.  In 
this  test,  a  mixture  of  salt  and 
steam  was  sprayed  on  the 
metal  surfaces.  (And  you've 
seen  plenty  of  evidence  of  the 
damage  salt  can  do  to  metal.) 

While  this  was  an  extreme 
test,  even  under  "normal" 
conditions  the  blue  coating  is 
often  not  effective.  Blue  plugs 
sometimes  rust  on  dealers' 
shelves,  or  in  the  engines  of 
new  cars  in  showrooms.  To 


prevent  this.  Champion  began  using  the  silveary 
zinc  plating  process.  For  the  past  two  yearSi 
all  Champion  automotive  spark  plugs  have 
come  from  the  production  lines  with  this  higbly 
effective  rust  protection. 

To  give  you  and  your  customers  this  superior 
rust  protection  takes  a  manufacturing  procen 
that  is  more  complex  and  expensive  than  that 
for  blue  coating.  Material  costs  are  higher.  It 
requires  a  greater  investment  in  equipment, 
more  working  area — and  more  production  time. 
(A  fiill  plating  cycle  for  the  new  Champion 
process  takes  65.28  minutes,  compared  to  only 
39.96  for  the  blueing.)  Yet  Champion  offers  it 
at  no  extra  cost! 

It's  another  important  example  of  how 
Champion— the  spark  plug  specialist — worfcB 
to  bring  you  and  your  customers  the  world's 
"finest  spark  plugs.  And  it's  another  reason  for 
recommending  and  installing  Champion  spark 
plugs  in  cUl  cars! 


Developed  to  meet  military  aircraft  stand- 
ards for  rust  protection,  Champion's 
silvery  plating  has  been  proved  on  millions 
of  aircraft  spark  plugs,  in  military,  com- 
mercial and  private  use. 


J58 


This  superior  plating  was  next  proved  on  a 
premium-priced  line  of  marine  plugs  that 
is  now  Champion's  standard  marine  line, 
at  regular  prices.  As  on  all  Champions, 
you  pay  no  more  for  this  protection. 

MOTOR,  August  1961 


Inside  special  eablnet,  Spark  plug  shells  with  old-tashioned  blue  coating  artd 
others  with  Champion's  silvery-colored  zinc  plating  were  soaked  with  a  steaming 
salt  spray  that  quickly  rusted  the  blue  plugs  (rust  showed  in  30  minutes)  but 
did  little  damage  to  the  silvery  Champions,  which  showed  no  rust  even  after 
100  hoursi 


;OtAMpiort-, 


C: 


^^r  only  30  minutes  in  the  salt 
^Pray  bath,  the  plugs  with  the 
blueing  showed  signs  of  rust. 
^^er  just  2%  hours  of  exposure, 
^ey  looked  like  this. 


For  100  hours,  silvery-plated 
Champions  endured  the  corrosive 
salt  spray  before  any  rust  appear- 
ed. The  photo  was  taken  after  120 
hours  in  salt  spray  bath. 


DEPENDABLE 


l^^^i/ 1  r  c  n  u  H  D  L  t^^^— 


SPARK  PLUGS 


Champion     spark     plug     company 

Motor.  August  1961 


TOLEDO       1,       OHIC 

V 


Salesmen  Must  Be 
Prepared  to  Sell 


continued  from  page  45 

man's  preparation  for  an  appoint- 
ment is  to  "set  the  stage"  for  the 
sale  before  the  customer  arrives. 
He  should  park  the  car  in  a  special 
place  a  little  apart  from  the  oth- 
ers—a place  where  he  can  point  it 
out  in  advance  and  walk  up  to  it 
with  his  prospects.  Let  them  be 
able  to  admire  it— without  distrac- 
tion—as   they    approach    the    car. 


Love  at  first  sight  makes  the  selling 
job  so  much  easier. 

Be  certain,  too,  the  light  is  just 
right  to  show  the  car  off  to  its  best 
advantage.  Some  cars  can  take  a 
better  light  than  others,  so  pick  the 
"stage  lighting"  carefully. 

If  it  is  a  convertible,  put  the  top 
down  and  the  top  boot  on.  People 
buy  convertibles  because  the  top 
comes  down;  so  show  them  the  car 
that  way.  If  it  is  a  hardtop,  roll 
down  all  the  windows  so  they  can 
see  how  stylish  it  looks.  Last  but 
not  least,  it  won't  hurt  to  get  a  soft 


PRECISION   AUTOMOTIVE   COMPONENTS   COMPANY 

Manchester,  Mo. 


'^O 


rag  and  dust  the  car  off  a  little.  It 
gives  you  a  good  chance  to  inspea 
the  car  carefully  for  the  last  time 
and,  if  the  boss  or  the  customer 
sees  you  doing  it,  I  am  sure  it  will 
not  hurt  you  in  the  least. 

Now,  when  the  customer  comes 
in,  you  are  prepared.  You  know 
everything  is  right  and  that  you 
have  the  right  answers.  You  can't 
help  but  go  into  your  selling  with 
self-assurance,  confidence  and  en- 
thusiasm that  will  carry  over  to 
your  prospect  and  make  closing  the 
deal  so  much  easier. 

Another  way  of  being  prepared 
for  the  daily  selling  routine  is  to 
keep  a  list  of  cars  that  could  be 
sold  if  you  had  them.  Keep  this 
list  separate  and  in  a  prominent 
place  where  you  will  see  i'  every 
day  as  you  make  up  your  work 
sheet.  Look  ahead  at  the  sales  you 
ha\e  closed  and  at  the  cars  you  are 
going  to  take  in  trade  on  those 
deals. 

Has  Inside  Track 

Consider  those  coming  trades  as 
your  own  private  gold  mine.  They 
are  cars  you  have  an  "exclusive" 
on  until  they  come  into  stock.  Of- 
ten, you  will  have  several  days  or  a 
week  to  check  them  against  your 
list  of  "cars  wanted"  or  to  find  a 
prospect  for  them.  On  these  can  a 
salesman  has  the  field  to  himself 
and  he  can  work  without  competi- 
tion. It  is  a  most  happy  feeling  to 
be  able  to  hang  a  "red  tag"  on  a 
car  the  minute  the  plates  come  off 
when  it  is  traded  in. 

Also,  with  this  tyf)e  selling  a 
salesman  can  pryamid  his  sales. 
The  more  cars  he  sells,  the  more 


'Hooray,  we've  struck  oil  !** 
MOTOR,  August  1961 


trades  he  knows  of  in  advance.  And 
the  more  trades  he  knows  of  in  ad- 
vance, the  better  chance  he  has  of 
selling  them.  In  this  manner,  a 
salesman  can  often  follow  the 
chain  of  his  own  trades  right  down 
to  the  end. 

Creates  Confidence 

With  these  cars,  a  salesman  can 
say,  "I  took  this  car  in  trade  per- 
sonally and  I  know  the  people  who 
owned  it."  There  is  no  stronger 
statement  to  create  confidence  in 
selling  a  used  car. 

The  final  step  in  preparing  a 
daily  work  schedule  is  the  study  of 
factory  facts  books,  equipment  op- 
tion charts  and  trade  journals.  If  a 
man  has  a  few  minutes  waiting  for 
an  "up,"  why  waste  the  time  in  a 
bull  session  or  sneaking  out  for  cof- 
fee? He  can  take  this  opportunity 
to  pick  up  an  automotive  journal 
and  read  a  few  of  the  articles.  He 
can  always  lay  it  down  if  someone 
comes  in,  and  he  will  keep  himself 
informed  on  what  is  going  on  in  his 
industry. 

It  is  helpful  to  be  able  to  say, 
"Yes,  1  was  just  reading  about  that 
recently  and  did  you  know  that 
they  are  also  going  to  ...  "  This 
will  help  his  confidence,  confirm 
his  authority  to  his  customer,  and 
give  his  statements  added  weight. 

THE  END.  NOW  TURN  BACK  TO  PAGE  46 


Air  Filter  Sales  Steady 
At  This  Station 


Chrysler  Opens  Centers 
To  Service  Teachers 

Chrysler  Corp.'s  training  centers 
in  the  U.S.  will  be  open  this  sum- 
mer to  high  school,  vocational 
school  and  college  instructors  in 
automotive  maintenance  who  wish 
to  update  their  knowledge  of  mo- 
tor vehicle  components. 

The  two-week  automotive  work- 
shop is  offered  without  tuition. 

Tour  Data  Automatic 

An  electronically  automated  trav- 
el-question-answering device  has 
been  installed  at  Cities  Service  Co.'s 
station  near  Woodbridge  on  the 
New  Jersey  Turnpike. 

The  device,  called  the  "Directo- 
n-at,"  prints  and  issues  travel  infor- 
mation at  the  mere  push  of  a  but- 
ton. The  answer  to  any  one  of  120 
pre-set  questions  is  provided  within 
seven  seconds.  Answers  are  printed 
on  small  Avps  of  paper. 

MOTOR,  August  1961 


Telling  and  selling  need  for  new 
air  filter  is  Bob  Ohler,  Ohler's 
service  station,  Washington,  D.C. 

The  advent  of  paper  air  filters 
some  five  to  six  years  ago  was  a 
boon  to  service  shop  operators.  One 
operator  who  has  profited  hand- 
somely is  Robert  Ohler,  vice  presi- 
dent of  Ohler's  service  station  in 
Washington,  D.  C,  which  sells 
about  40  new  units  a  month. 

Ohler  says,  "It's  not  hard  to  sell 
air  filters,  if  you  explain  matters  to 
the  customer.  First,  show  him  the 
clogged  filter.  Then,  put  it  on  a 
demonstration  device  that  lights 
up,  revealing  the  dirt.  Show  it  to 
the  customer  and  then  compare  it 
with  a  new  element.  Finally,  ex- 
plain the  function  of  the  product." 

At  Ohler's,  customers  are  asked, 
"Has  your  air  filter  ever  been  serv- 
iced?" or  "Has  it  ever  been  re- 
placed?" A  negative  reply  is  the  cue 
for  Ohler  to  begin  his  sales  pitch. 


NADA  Honors  Sloan 

The  first  recipient  of  the  Na- 
tional Automobile  Dealers  Assn.'s 
"Order  of  the  Golden  Wheel"  was 
Alfred  P.  Sloan,  Jr.,  honorary 
chairman  of  the  General  Motors 
board  of  directors.  The  award  was 
established  last  year  by  NADA  to 
honor  outstanding  individuals  in 
the  automotive  industry. 

Repairmen  Change  Name 

Garagemen  in  the  Flint,  Mich., 
area  have  changed  the  name  of 
their  organization  from  the  Auto- 
motive Maintenance  Assn.  of  Gen- 
esee County  to  the  Automotive 
Service  Assn.  of  Genesee  County. 
M.  Jaksa  is  president. 


FOR  DEALERS  WHO 
SELL  FAMOUS  FRAM 

"WEAR-aUARD"  HLTERS 


96  GIFT  CERTIFICATES  ] 

X¥f^  with  96  Doz.  Cartridge)  j 


BOLEX  8mm.   MOVIE  CAMERA- 

Famous  camera  complete  with  pistol- 
grip  handle  is  just  one  of  the  many 
nationally  'tidvertised  gifts  you  can 
get  ABSOLUTELY  FREE  in  FRAM'S 
MILLION  $$$  GIVEAWAY.  Gifts  are 
your  reward  for  selling  Fram  "Wear- 
Guard"  Filters— today's  fastest  mov- 
ing filters— proved  to  trap  up  to  40% 
more  dirt  than  any  other  filter  tested. 

STOCK  UP  ON  FRAM  FILTERS 
BET  FABULOUS  FREE  BIFTS! 

With  every  24  Fram  Filters  you  buy, 
your  supplier  gives  you  2  Free  Fram 
Gift  Certificates.  Redeem  them  im- 
mediately or  save  them  for  gifts  of 
higher  value. 

CUP  COUPON  AND  MAIL  TODAY  I 


FRAM  CORPORATION 

DEPT.  MQ 
Providence  16^  R.  1. 

I  want  to  get  my  share  of  Fram's 
Million  $$$  Giveaway.  Please  send 
me  catalog  of  free  gifts. 


NAME 


*     ADDRESS 


CITY 


ZONE      STATE 


•     MY  SUPPLIER'S  NAME  IS 


xw 


New  fast  acting  penetrant  and  rust  solvent . . .  saves  time,  trouble,  money 
and  tempers.  Available  in  pressurized  cans  or  regular  pints  and  gallons.  Sell 
it  once . . .  reorders  keep  coming  in. 

Publication  advertising,  point  of  purchase  displays  and  descriptive  literature 
help  you  sell  NUTS  OFF. 


.^E. 


SPRAY  PRODUCTS  CORPORATION 

P.O.  Box  1988     •     Camden  1,  N.J. 


Ask  your  Jobber  or  write  to 

©B.C.  AMES  CO. 

57  Ames  Street,  Waltham  34,  Mass. 

mjimifrAcrifnMn  or  micrometer  dial  gauges  and  micrometer  dial  indicators 


-Can  You  Name  It?. 


An  early  version  of  one  of  today's  favorites,  this 
sedan  was  powered  by  an  air-cooled  engine.  Each 
cylinder  was  surrounded  by  vertical  loops  of  copper 
in  the  form  of  hollow  fins.  A  suction  fan  provided  the 
air  circulation.  Price  of  the  model  shown  was  $1,060. 
Can  you  name  the  make  and  year?  Answer  is  on  page 
181. 


Capital  Close-Ups 


J62 


continued  from  page  47  ' 

Deplores  Poor  Salesmanship 

In  speeches  at  various  automotive  dealer  conven- 
tions, Sen.  Barry  Goldwater  (R.,  Ariz.)  frequently 
mentions  that  in  20  years  "I  have  had  only  two  auto- 
mobile salesmen  approach  me."  He  commended  Sec- 
retary of  Commerce  Luther  Hodges  for  his  recent 
magazine  appeal  for  better  salesmanship,  saying, 
"American  business  has  just  forgotten  the  imporuncc 
of  selling  and  I  am  sure  feels  that  all  that  is  needed  is 
an  acceptable  advertising  campaign  and  fancy  pic- 
tures. Nothing  can  top  an  American  salesman  who 
wants  to  sell." 

Sen.  Goldwater,  a  department  store  owner  in  pri- 
vate life,  told  of  a  test  he  makes  when  he  visits  strange 
cities.  He  goes  to  the  cosmetic  counter  of  a  depart- 
ment store,  orders  razor  blades,  and  offers  a  $5  bill  in 
payment.  He  will  buy  anything  up  to  that  amount 
which  is  suggested  by  the  clerk.  He  reports  that  in 
countless  tests  of  this  sort  across  the  nation  over  the 
past  10  years,  only  twice  has  a  sales  person  got  the 
^ whole  $5.  He  calls  his  experience  "a  sad  commentary 
on  selling." 

Army  Tests  Tires 

Use  of  a  vinyl  filler  will  produce  a  stronger-wear- 
ing tire,  the  Army  has  concluded  after  a  two-and-a- 
half  year  study  in  cooperation  with  U.S.  Rubber  Co. 
Findings  of  the  study  were  made  public  in  an  Army 
research  report  issued  by  the  U.  S.  Dept.  of  Com- 
merce. 

Automobile  and  truck  tires  manufactured  with  a 
vinyl  filler,  rather  than  the  conventional  carbon 
black  filler,  have  shown  lower  rolling  resistance  and 
less  power  loss.  Because  of  the  poorer  heat  conduc- 
tive properties  of  the  plastic  compound,  however, 
road  tests  indicated  that  the  vinyl-tread  tires  tend 
to  become  somewhat  more  overheated  than  regular 
tires.  This  disadvantage  can  be  overcome  by  use  of  a 

MOTOR,  Aujrust  196) 


vinyl  filler  with  improved  abrasion  resistance  qual- 
ities, researchers  pointed  out. 

Shorts 

Chrysler  landed  a  near-$3,000,000  contract  from 
the  U.S.  Post  Office  Dept.  for  1,751  trucks.  Produc- 
tion is  due  to  start  October  1  in  the  Dodge  plant  at 
Warren,  Mich.  .  .  .  SEC  records  reveal  plans  of  Am- 
phicar  Corp.  of  America  to  market  the  amphibious 
German  car  in  the  U.S.  Plans  call  for  importing  25,- 
000  Amphicars  by  May  31,  1963.  Retail  price  for  the 
14  ft.,  43  hp  car  is  expected  to  be  $3,395.  .  .  .  Inter- 
American  Development  Bank  has  loaned  a  Brazilian 
firm  $750,000  to  expand  production  of  forgings  to  be 
used  in  the  Brazilian  automobile  industry. 

THE  END.  NOW  TURN  BACK  TO  PAGE  48 


School  Guide  Revised 


Automobile  Manufacturers  Assn.  has  published  a 
new  edition  of  its  guide  book  for  automotive  service 
instruction  in  schools.  First  published  in  1951  and 
revised  in  1956,  "Standards  for  Automotive  Service 
Instruction  in  Schools"  identifies  good  practices  and 
establishes  helpful  directives  for  schools  providing  in- 
struction in  the  field  of  automotive  mechanics  and 
teacher  education. 

The  book  offers  advice  on  such  subjects  as  oppor- 
tunities in  the  automotive  service  industry,  student 
guidance,  setting  up  of  shops  and  buildings,  lists  of 
necessary  supplies  and  equipment. 


NOW! 


YOUR  NEWSSTAND 

Another  speciol-intere&t 

book  From 


POPULAR 

MECHANICS 


fvmmMtwM. 


Build  PM'S 

Family 

Hobby  Center 


Worbino  oreo  and 
ttorage  ipace  for 
•vtrything  frorfi       ^ 
mom^t  sewing  fo      ►         ^      i 
|unfor*t  models  . . .  «voit  dad*« 
portable  power  tools. 
Complete    ptans    and    tiow-to 
detolls  on  this  ond  doxons  of 
othor  utoful  projects. 


Shop  Project 


^tut  artUlmt  on  irifng  I 
«    TWIST  DRILLS 
•   WOOD  CHISELS 
e   SABER  SAWS 


NEW  SIZE!... NEW  FEATURES! 


Repair  Stripped  Tlireads 
...even  in  Aiuminum 

FOR  MORE 

SERVICE  PROFITS! 


Make  thread  repairs  in  minutes,  for  only  pennies  per 
hole.  Use  HEU-COIL^  Stainless  Steel  Wire  Screw  Thread 
Inserts  to  restore  threads  to  original  dimensions ...  no 
need  to  change  screw  sizes!  Permanently  prevent  wear, 
stripping,  corrosion,  galling  and  seizing.  Provide  lifetime 
protection  to  tapped  holes  in  all  metals . . .  even  in 
aluminum,  magnesium  and  other  light  materials. 

HELI-COIL  EZY-KITS  contain  individual  EZYPACKS 
of  inserts  in  selected  sizes,  plus  installation  tools. 
Popular  combinations  for  all  car  and  truck  engines,  in 
all  thread  series  and  sizes.  MM  sizes  in  all  reaches  for 
spark  plug  ports,  and  inserts  for  taper  pipe  threads 
also  available. 

For  descriptive  literature,  including  Metric  and  Whit- 
worth  Thread  Conversion,  and  name  of  your  HEU-COIl 
jobber,  write ...  asM 

4!^HEil-COfi  CORPORATIOM 

▼     ▼         4608  Shelter  Rock  Lane,  Danbury,  Conn. 

In  Cuiada:  ARMSTRONG  BEVERLEY  ENG»?:eS»S^^MC^. 
6876  J««BiMllUiMC»^\..,lA»a\xMii'S]b«^^>A. 


MOTOR,  August  1961 


1 


Offer  Quality 
Front-End  Seryice 


continued  from  page  51 

the  drums  should  be  inspected  for 
broken  fins,  since  the  absence  of 
fins  will  upset  the  brake  drum  bal- 
ance. If  this  condition  is  found, 
replace  the  drum. 

On  cars  with  the  large  spinner 
or  omate-type  wheel  covers,  un- 
balance can  be  caused  if  the 
mounting  of  the  spinner  is  off-cen- 
ter from   the  exact  center  of  the 


wheel  cover.  Even  a  damaged  cov» 
er  can  upset  the  balance.  Should 
an  owner  complain  of  steering- 
wheel  tremors  or  vibration,  it  is  a 
good  idea  to  road-test  the  car  with 
wheel  covers  removed  to  note  any 
improvement  and  determine 
whether  wheels  and  tires  are  at 
fault,  or  whether  the  complaint  is 
due  to  the  wheel  cover. 

Wheel  balancing,  of  course,  will 
not  correct  a  bent  wheel.  This  con- 
dition is  not  always  as  obviou3  to 
the  owner  or  repairman  as  the 
thump    produced    by    an    out-of- 


Especially  Jesigned  for  automotive  repairs!  TRUCUT  equipment  saves  work, 
saves  time,  means  better  earnings  for  your  shop.  Adds  extra  profits,  too,  by 
enabling  you  to  handle  jobs  you  now  send  out.  Many  other  items  besides 
those  shown  here.  See  your  jobber. 


TRUCUT  ARMATURE  LATHE  WITH 
MOTORIZED  UNDERCUHER 

MochinM  and  undsrcuh  commutotors  p«r- 
f«ctty,  without  timc-watting  s«t-up  or  ad- 
iustmcntt.  Motorizad  undcrcuttcr  is  simple, 
durable,  accurate,  yet  gives  the  greater 
speed  and  convenience  of  direct  motor 
drive. 


TRUCUT  FORD 
BEARING  PULLER 

RMievM  MMrattr  bear- 
infs  w  Ftrd.  Moreury. 
LlRMln     Msily.     without 


TRUCUT  ARMATURE  TESTER 


0  to  30 
prod  for 
with 


Aaporo    aotor  and    doublo   tost 
i    shorts.   Toot   oircult 
Md    mby    ilfht    for 
attractlvo    aotai    oaso. 


NO-MAR 
ALUMINUM  HAMMER 

8potiaity  troatod  aluai- 
nuM  alloy.  Strikoo  solid 
blow  with  alniaiuai  ro- 
bound.  Will  not  ham 
ovon  hno  machino  sur- 
faoos.  Non-ehippinfl.  non- 
sparkinfl.  3  slios. 


FRANK  N.WOOD  CO. 


1^4 


round  tire.  Adding  weights  to  a 
rim  having  considerable  lateral 
runout  will  usually  cause  a  severe 
unbalance  of  the  wheel  and  shim- 
my or  tramp. 

The  most  accurate  check  of  lat- 
eral and  radial  runout  of  a  wheel 
is  made  with  a  dial  indicator  posi- 
tioned against  the  vertical  and  hor- 
izontal rim  surfaces.  Since  lateral 
rim  runout  is  more  common,  due 
to  the  fact  that  wheels  continually 
bump  against  curbs  and  other  ob- 
structions, each  rim  should  be 
checked  for  this  condition  with  a 
pointer  or  indicator.  If  necessary, 
the  condition  should  be  corrected 
with  suitable  wheel-straightening 
equipment  before  the  wheel  i^  bal- 
anced. One-sixteenth  to  i/J  in. 
should  be  considered  maximum  al- 
lowable lateral  runout.  Radial  run- 
out, or  the  allowable  out-of-round 
of  the  rim,  should  be  within  .050 
in. 

Use  Dial  Indicator 

Wheel  balancing  will  not  correct 
or  compensate  for  thump  caused 
by  an  out-of-round  tire.  This  usu- 
ally occurs  in  the  20  to  45  mph 
range.  When  a  dial  indicator  is 
used  to  check  for  tire  radial  run- 
out or  a  high  spot  on  the  tire  cir- 
cumference, any  deviation  in  the 
circumference  should  not  exceed 
.100  in. 

An  alternate  road  test  to  deter- 
mine which  tire  is  at  fault  may  be 
used  with  each  tire  inflated  to  50 
lb.  pressure,  car  windows  closed 
and  the  car  accelerated  and  main- 
tained at  constant  speeds  within 
the  approximate  20  to  45  mph  lim- 
it. If  a  thump  is  still  audible  with 
tires  overinflated,  the  source  is  the 
driveline  or  other  mechanical  fac- 
tors rather  than  the  tires.  If  thump- 
ing is  no  longer  heard,  the  tires 
are  deflated  to  normal  pressiut. 
one  at  a  time,  to  determine  which 
one  is  at  fault. 

Out'Of-Round  Tires 

In  most  cases,  out-of-round  tires 
can  be  corrected  with  tire-truing 
equipment,  in  which  the  tread  rub- 
ber on  the  high  side  of  the  circum- 
ference is  ground  or  trimmed  off 
to  provide  true  concentricity  of  the 
tire. 

A  low-speed  shimmy  in  the  ap- 
proximate range  of  10  to  30  mph, 
or  one  that  occurs  at  low  speeds 
[continued  on  page  166 

MOTOR,  August  1961 


FREE  FENDER  COVER 


Regular  $6.45  value 

Features  ridges  on  crown  to  hofd 
small  parts  ond  toofs.  Oi I -resi st- 
ent neoprene  top  surfoce.  Non- 
sl»p  sponge  rubber  back. 


.  .  .  with  six  pairs  of  the  feistest-setling 
Gabriel  Hydroshox 

Shock  Absorbers 

PAY  ONLY $    63.60 

SELL  THEM   FOR .  109.80 

YOUR  PROFIT 46.20* 

*PIU5  profit  on  labor 

FREE  DISPLAY 

Puts  shock  absorbers  right  out  front 
where  your  customers  can  see  them. 
Message  on  front  helps  sell  them  on 
Gabriel. 

FREE  SALES  KIT 

Includes  window  display,  check  tags, 
wall  chart,  and  service  manual  that 
shows  you  how  to  make  installations 
easy. 


Cheek  (Ip 


■^^^^^^ 


Get  the  complete  story  on  this  Dealers^ 
Dozen  Deal  from  your  jobber  now! 
Start  cashing  in  on  the  booming  shock 
absorber  business. 

THE     GABRIEL     COMPANY 

Clevelond  15,  Ohio 

Gabriel  of  Canadct,  Ltd.,  Toronr«  1 4,  Ontipricr 


MOTOR,  August  196J 


abriel 


SHOCK    ABSORBERS 
LOAD     ABSORBERS 


Offer  Quality 
Front-End  Service 


continued  from  page  164 

after  passing  over  bumps  or  rough 
pavement,  is  usually  an  indication 
of  loose  or  worn  linkage  parts  or 
wheel  bearings.  If  a  wheel,  tire  and 
drum  assembly  is  found  to  be 
loose,  a  quick  method  of  pinpoint- 
ing the  wheel  bearings  or  the  ball 
joints  or  kingpin  as  the  cause  of 
looseness  is  to  place  a  thumb  or 
finger  between  the  edge  of  the  hub 


and  the  edge  of  the  flat  washer  of 
the  bearing  nut.  If  a  pinching 
movement  can  be  felt  between  the 
hub  and  washer  as  the  wheel  is 
moved  in  and  out  at  the  top,  the 
1-ub  and  drum  are  loose  on  the 
spindle,  indicating  that  bearings 
are  at  fault.  If  no  movement  is  felt, 
the  spindle  support,  wheel  bear- 
ings and  brake  drum  are  moving 
as  one  assembly,  indicating  loose- 
ness in  the  ball  joints  or  kingpin 
bushings. 

Correct     wheel-bearing     adjust- 
ments play  an  important  part  in 


2-in-1  tool  speeds  adjusting  and 
replacing  Deico  distributor  points 

FOR  CHEVROLETS,  ETC. 


,|  Nut  driver  end 
removes  11/32^  hex  nut 
to  detach  (ead  wire 
from  coil ...  in  seconds. 


Genuine  Xcelite  plastic 
handle  shaped  for 
working  ease. 


2  Pronged  shaft  slides  over 
bolt  to  engage  slot  in 
circular  nut.  Just  a  few  turns 
and  points  are  released. 
Atriel|jel|ii€Uytae! 


Save  time'  Savs  mtufl  Ask  your  joDder  for  Xcelite 
no.  110  Distributor  Tool  today. 


XCELITE.  INC.  •  ORCHARD  PARK.  NY, 


Canute:  ChirtM  W  Pointon.  Ltd.,  Toronto,  Ont 


providing  smooth  riding  and  han- 
dling. On  Chrysler  Corp.  cars,  the 
adjustment  is  locked  by  a  nut  lock. 
A  revised  adjustment  procedure 
for  these  cars  calls  for  tightening 
the  adjusting  nut  to  7i/^  Ib.-ft.  or 
90  Ib.-in.,  then  positioning  the  lock 
over  the  nut  with  one  pair  of  slots 
in  line  with  the  cotter-pin  hole. 
The  lock  and  adjusting  nut  are 
then  backed  off  to  the  next  slot  for 
cotter  pin  installation.  Bearing  end 
play  following  the  adjustment 
should  be  zero  to  .003  in. 

While  most  servicemen  are  fa- 
miliar with  the  basic  tire-wear  pat- 
terns indicating  overinflation.  un- 
derinflation,  excess  camber  and 
toe-in,  there  are  some  varieties  of 
tread  wear  which  are  not  as  com- 
mon. These  may  make  diagnosis 
more  difficult.  These  patterns,  how- 
ever, can  provide  helpful  clues  as 
to  the  owner's  driving  habits  or 
the  need  for  front-end  correction. 

Patterns  Are  Clues 

A  pattern  showing  considerable 
wearing  or  rounding  off  of  the 
tread  shoulders,  usually  accompa- 
nied by  a  series  of  gratelike  abra- 
sions across  the  shoulder,  indicates 
high-speed  cornering.  A  heel-and- 
toe  or  sawtooth  wear  pattern 
around  the  circumference  of  front 
tires  is  an  indication  of  harsh  brake 
applications.  This  is  not  commonly 
found  on  rear  tires.  Both  these 
conditions  are  due  mainly  to  driv- 
er abuse,  and  the  only  feasible  cor- 
rection is  to  advise  the  driver. 

A  featheredge  front-tire  pattern 
resembling  excess  toe-in  wear,  with 
the  exception  that  the  outer  edges 
on  one  tire  and  the  inner  edges  on 
the  opposite  tire  are  worn,  indi- 
cates incorrect  toe-out  on  turns, 
causing  the  inside  wheel  on  a  left 
or  right  turn  to  scuff  through  the 
turn.  Correction  here  usually  calls 
for  replacing  one  or  both  steering 
arms  to  obtain  correct  toe-out  ge- 
ometry. 

Tracking  Gauge  Check 

Repeated  wearing  of  tires  on  ei- 
ther front  wheel  which  resembles 
excess  camber  wear  after  camber 
and  caster  have  been  set  within 
specifications  indicates  a  bent  spin- 
dle or  that  the  spindle  support  and 
control  arm  assemblies  on  the  af- 
fected side  have  been  pushed  back. 
The  bent  spindle  or  support  will 


^tf 


MOTOR,  August  1961 


be  indicated  by  a  kingpin  inclina- 
tion check.  A  tracking  gauge  check 
is  the  best  method  to  determine  if 
the  knee  or  control  arms  are  pushed 
back. 

In  diagnosing  hard  or  binding 
steering  complaints,  or  when 
checking  steering  linkage  for  loose- 
ness and  wear,  consideration 
should  also  be  given  to  bent  or 
misaligned  linkage  members  which 
place  undue  mechanical  strain  or 
bind  on  other  parts  of  the  linkage 
and  steering  gear. 

Prevents  Binding 

On  1961  Buick  power  and  man- 
ual steering  linkages,  in  which  the 
rod  between  the  pitman  and  idler 
arms  has  a  threaded  plug  and 
spring-loaded  ball  seats  at  the  pit- 
man arm  end,  the  idler  arm  brack- 
et should  be  positioned  on  the 
frame  so  that  the  lower  bracket 
bolt  is  3  in.  plus  or  minus  Vie  from 
the  top  of  the  idler  arm.  This  po- 
sitioning is  necessary  to  align  the 
idler  arm  end  with  the  pitman  arm 
end  thus  preventing  binding  of  the 
intermediate  rod  and  tie-rods. 

THE  END.  NOW  TURN  BACK  TO  PAGE  51 


Dealer  Group  Managers 
Elect  Henneberger 


Otto  P.  Henneberger 

Otto  P.  Henneberger,  business 
manager  of  the  New  Jersey  Automo- 
tive Trade  Assn.,  has  been  elected 
president  of  the  Automotive  Trade 
Assn.  Managers. 

Meeting  at  Portsmouth,  N.H., 
last  month,  the  managers  elected 
Herman  Schaefer,  manager  of  the 
Automobile  Dealers  Assn.  of  Indi- 
ana, as  vice  president.  William  W. 
Egelhoff,  secretary-manager  of  Mo- 
tor Car  Dealers  Assn.  of  Greater 
Kansas  City,  was  re-elected  secretary 
treasurer. 


California  IGO 
Names  Bailey 

New  president  of  the  Independ- 
ent Garage  Owners  of  California 
is  Ernest  J.  Bailey,  of  San  Diego. 
He  had  been  secretary. 

Cary  W.  Jackson,  of  Ventura,  was 
named  first  vice  president  at  the  re- 
cent annual  convention  at  Sacra- 
mento. Paul  R.  Reeder,  of  Glen- 
dale,  became  second  vice  president 
;.nd  Roy  A.  Memeo,  of  Santa  Rose, 
was  elected  secretary. 

The  convention,  attended  by 
236,  adopted  resolutions  urging  a 
state-conducted  program  of  peri- 
odic vehicle  inspection,  the  ear- 
marking of  federal  automotive  tax- 
es for  highway  construction  and 
maintenance,  and  passage  of  the 
Celler  bill,  which  would  divorce 
finance  and  insurance  companies 
from  automobile  manufacturing 
firms. 

Seek  New  Signal  System 

A  new  automotive  safety  signal 
that  increases  daytime  visibility  of 
vehicle  signal  lights  without  mak- 
ing them  too  bright  at  night  is  be- 
ing developed  by  U.S.  automobile 
and  lamp  manufacturers. 

The  joint  traffic  safety  project, 
announced  by  the  Automobile 
Manufacturers  Assn.,  involves  a 
r  7w  system  of  "dual  intensity"  ap- 
plied to  rear  turn  and  stop  signals. 
Daylight  brightness  of  signals  in 
the  new  system  is  two  to  four  times 
higher  than  those  in  present  use. 
When  headlights  are  turned  on, 
rear  signal  brightness  is  lowered  to 
prevent  uncomfortable  glare  for 
following  drivers.  Front  turn  sig- 
nal intensity  is  not  lowered  at  night 
«ince  these  lights  must  be  seen 
against  the  brightness  of  head- 
lights. 

Safety  Bills  Bog  Down 

According  to  the  Motor  and 
Equipment  Manufacturers  Assn., 
lack  of  interest  and  progress  has 
characterized  vehicle  safety  inspec- 
tion bills  in  1961.  The  only  state 
to  enact  a  periodical  inspection 
law  is  Hawaii,  and  it  applies  only 
to  commercial  vehicles. 

Lack  of  results,  the  MEMA 
maintains,  indicates  the  need  of 
more  intensive  educational  work  at 
the  legislative  level. 


A  spettal  oil««^ 


for  yoMf  spettal 
V      customers 


D-A  Sp££D-Sport  Oil  is  specially  for- 
mulated for  sports  cars,  foreign  cars» 
hot  rods — tf// tiigh-performance,  high- 
rpm  engines.  Your  oil  profits  will  zoom 
when  you  recommend  and  sell  D-A 
Speed-Sport  Oil  and  satisfied  customers 
will  come  back  again  and  again  to  you 
for  repeat  sales ! 

This  premium-quality,  premium- 
profit  oil  can  help  you  capture  a  big 
share  of  the  high-performance  engine 
lubricating  market.  Write  for  full  de- 
tails on  how  to  become  a  D-A  Speed- 
Sport  Oil  distributor. 

Racing    ^§l^V^K    OMsion 


D-A  LUBRICANT  COMPANY,  INC. 


MOTOR,  August  1961 


xv\ 


T'U^''  International 

Motor  Show  ^SS^Sa- 

FrSriKf  Urt/Maln  (Germany) 
Vwbmnd  (l«r  AutomoblilnduMrl*  ^.V.  (VOA)  Prankfutt/Maln 


DON'T  POUND  ITl 


lust  use  the  new 


precision  PULLZIT  JMetJiod 

to  disassemble  and  assemble  U-ioints 
EASY  •  SAFE  •  AND  FAST 

PULLZIT  does  the  cemplete  job  of  disassembly 
and  assembly  with  no  hammering,  no  dangerens 
slips,  no  damage  to  bearings— lets  you  complete 
the  toughest  U-joint  service  job  in  20  minutes! 


For  Gnatw  fub«  rack 
profits  9«f  PULLZITI 


$29 


95 


Untondlflenally  Otforanf««d 

No  ofh«r  foof  can  do  fhe  job  like  PULLZIT 

U-JOINT   TOOL    CO. 

JISOX  MMlntf  Piss  Road,  Dopt.  M    •  Mooteray  ?uk,  CM. 


Datsun  Offers  Pickup 

1 


New  from  Japan  is  Datsun*s  5/2-ton  pickup  truck, 
which  is  powered  by  a  60  hp,  4  cyl.  overhead 
valve  engine.  Vehicle  has  25.8  sq.  ft.  of  load 
space,    carries   2,400   lb.   with   overload    springs 


What  Detroit  Is  Thinking 


continued  from  page  41 

strong  following  with  dealers.  This  factor  counts  big 
in  management  moves  at  Chrysler  because  the  com- 
pany is  concerned  about  holding  its  dealer  strength 
until  such  a  time  as  it  can  recapture  lost  ground. 

Erroneous  but  Helpful 

Many  dealers  who  have  come  into  Detroit  for  pre- 
views in  recent  weeks  have  expressed  surprise  at  the 
changes,  mostly  visual,  made  on  new  models.  The 
reason  the  cars  look  better  than  dealers  exj^ected  is 
because  of  the  pap  that  gets  printed  for  a  couple  of 
months  before  new  model  time. 

It  has  become  fashionable  in  recent  years  for  cer- 
tain journalistic  paratroopers  to  land  on  Detroit,  do 
a  day's  hustling  and  then  go  home  to  knock  out  a 
couple  of  thousand  words  about  the  new  modeb 
being  warmed-over  versions  of  the  previous  year's 
merchandise.  This  claptrap  gets  in  print  where  deal- 
ers and  the  public  see  it.  This  has  been  going  on  for 
several  years. 

Erroneous  as  they  are,  the  stories  actually  aid  deal- 
ers in  a  way.  Customers  jump  to  the  same  conclusion 
as  dealers— there's  nothing  new  next  year.  Then  when 
the  new  models  come  out,  customer  attention  is  jolted 
by  the  discovery  that  the  cars  do  contain  new  features, 
contrary  to  the  fiction  they  have  read. 

More  Dualing  Discouraged 
Detroit  will  seek  to  discourage  dealers  from  further 
dualing  of  brands  in  the  new  model  year,  although 
retailers  already  representing  a  mix  of  makes  are  safe 
enough.  Except  in  the  rare  instance,  they  will  not  be 
asked  to  surrender  conflicting  franchises.  The  factory 
argument  will  be  that  the  multiplicity  of  makes  now 
available  under  a  single  franchise  obviates  the  need 
for  dualing.  This  will  not  be  a  high  pressure  cam- 
paign, but  manufacturers  will  try  to  sell  the  idea  on 
the  soft  pedal. 

Ready  to  Fight 

Factory  executives  are  deeply  concerned,  a  lot 
more  so  than  they  let  on,  over  the  recent  Washington 
hearings  aimed  at  divesting  [continued  on  page  170 


f^^ 


>\0T018.,  August  1961 


IS  IS- 


mnTic 


For  Those  >Vho  Sell  Filters . . . 
and  Want  to  Sell  MORE  I 


WIX  Oil  and  Air  Filters  are  built  to 
give  the  car  owner  extra  value  and 
greater  engine  protection. .  .WIX-O- 
MATIQ  the  soundest  merchandis- 
ing system  in  the  filter  industry, 
gives  you  more  sales  and  bigger 
profits.  This  statement  is  proved  by 
thousands  of  dealers  who  know 
from  first-hand  experience  how 
WIX-O-MATIC  stimulates  sales 
and  stops  losses. 

With  WIX-O-MATIC  you  never 
lose  sales  by  "being  out  of"  the  filter 
you  need... you  never  lose  money 
because  of  excess  inventory  or  obso- 


lete numbers.  And— sales  are  made 
quicker!  With  the  Dial-O-Matic 
Cartridge  Selector  you  can  tell  at  a 
glance  what  filter  is  needed  for  any 
American-made  car  or  light  truck 
that  drives  in  — most  foreign  cars, 
too.  WIX-O-MATIC  is  available 
with  wall  racks  for  small  stocks  and 
floor  cabinets  for  more  active  loca- 
tions, and  you  get  both  FREE. 
• 

Get  all  the  facts  on  WIX  Oil  and  Air 
Filters  and  WIX-O-MATIC  mer- 
chandising from  your  jobber,  or 
write  direct.  Do  it  today. 


WIX    CORPORATION    •     GASTONIA, 

In  Canodos  Wix  Corporation  Ltd.,  Toronto 
In  Now  Zealond:  Wix  Corp.  H«yi  X«a\af^d  VYd.,  K^^VXfM^^ 


N.  C. 


R,  August  J961 


^1 


better  tire  service . . .  bigger  PROFl  TS 

SisAma/t  TIRE  SERVICE  EQUIPMENT 

TIME  SAVING 
TIRE  SPREADERS 

Low    Cost,    Universal    Tire   Spreader 

fiH  all  tire  changer  center  posts  W4* 

through   T*   di- 

a  m  e  t  e  r  . 

Spreads     all 

tires    through 

1^/2"  ^Of  QW'ck. 

thorough     in- 
spection. 

BISHMAN#86I 

Tire  Spreader. 
EYE  LEVEL.  Air  Power  Tire  Spreader  puH  the  tire 
up  where  you  can  see  best  for  inspection  and  re- 
pair. Operates  off  regular  air  line,  spreads  and  in- 
verts. Foot  controls  free  both  hands  to  handle  tire 
and  n)ake  repairs.  Better  inspection  sells  more 
tires,  better  repairs  bring  customers  back. 
BISHMAN  #426  Eye  Level  Tire  Spreader. 


Find  Leaks  Easier . . . 
Test  Repairs  Faster . . . 


SifAmaJi  TUBELESS 
TIRE  TESTER 


Tire  rotates  on  arbor  .  .  .  water  stays  clear 
.  .  .  smallest  leaks  ore  in  tread,  sidewall. 

bead,  valve  or  rim  ore  easy  to  spot.  Test  tubes,  too.  Aluminum  or  galvanized 

tank.  BISHMAN  #8S6  Tubeless  Tire  Tester. 

Ask  your  Automotive  Equipmant  Jobber  or  write  for  Catalog  61  describing  the 
most  complete  line  of  tire  service  equipment. 


3isk 


^Mifit  MFG.  CO. 


Route  2. 
Osseo.  Miimesefa 


"Premium  Tire  Styling  At  Low  Cost" 


PORT-A-WALL*^ 
TOPPER 


BeorF Dot's  exclusive  block  and 
white  attachoble  sidewoll 
gives  you  new  profit  oppor- 
tunities. Your  initial  order  for  a  3  set  assort* 
ment  comes  In  this  free,  self-contained  dis- 
play. See  your  jobber  now! 


BEARFOOT  AIRWAY 
CORPORATION 

AUTOMOTIVE  DIVISION  •  WADSWORTH,  OHIO 


What  Detroit  Is  Thinking 


continued  from  page  168 

car  makers  of  their  finance  subsidiaries.  Detroit  is 
prepared  to  fight  this  one  to  the  end,  but  no  one  will 
bet  on  the  outcome. 

Appearance  at  the  hearings  of  a  Chrysler  executive, 
who  spoke  in  favor  of  factories  being  in  the  finance 
field  (despite  the  fact  that  Chrysler  does  not  have  a 
credit  subsidiary) ,  came  as  no  surprise  in  industr) 
circles.  One  of  Chrysler's  long-range  goals  has  been 
formation  of  its  own  finance  organization. 

Landmark  Falls 

The  car  w  as  from  a  time  when  a  franchise  between 
factory  and  dealer  consisted  of  a  handshake.  You 
could  get  in  the  production  end  of  the  business  in 
those  diays  for  less  than  it  takes  to  open  a  dealership 
today.  This  particular  car  was  called  the  Ricken- 
backer.  It  was  made  in  a  wooden  building  on  Cabot 
St.,  on  the  west  side  of  Detroit. 

Capt.  Eddie  Rickenbacker,  the  World  War  I  avia- 
tion ace,  was  president  of  the  company.  He  and  three 
associates  built  their  first  car  in  1920.  Then  Ricken- 
backer, a  national  hero  in  the  same  league  with  Jack 
Dempsey,  Gertrude  Ederle  and  Rudolph  Valentino, 
drove  it  around  the  country  drumming  up  public 
interest  and  lining  up  dealers. 

The  first  production  model  came  off  the  line  in 
January,  1922,  the  last  one  in  1927. 

The  building  that  housed  the  company's  adminis- 
trative offices  was  razed  last  month.  The  last  thing  to 
fall  was  an  arch  in  front  of  the  building.  It  had 
Rickenbacker's  emblem  on  it,  a  hat  in  the  center  of 
a  ring. 

It  was  something  you  could  point  out  to  the  vis- 
iting firemen.  But  not  any  more. 

THE  END.  NOW  TURN  BACK  TO  PAGE  42 


Army  Orders  19,232  Vehicles 

Contracts  for  production  of  19,232  vehicles  were 
placed  with  the  automotive  industry  during  Jime  by 
the  U.S.  Army.  The  contracts,  totaling  $92,864,905, 
called  for  8,843  2i/i-ton  trucks,  7.453  34-ton  trucks, 
1,050  1-ton  trucks,  447  dump  trucks,  289  5-ton  trucks 
and  1,150  14 -ton  ambulances. 

Orders  were  also  placed  in  June  for  multi-fuel 
engines,  Diesel  engines  and  power  train  assemblies 
totaling  $23,431,124. 

Rubber  Consumption  Rises 

Rubber  consumption  in  the  United  Stales  during 
June  amounted  to  128,850  long  tons,  as  compared 
with  125,848  long  tons  consumed  in  the  preceding 
month,  according  to  a  report  by  Rubber  Manufac- 
turers Assn. 

Consiunption  of  all  types  of  synthetic  rubber  con- 
sumed during  June  amounted  to  93,200  long  tons,  as 
compared  with  May's  90,564  long  tons.  Consumption 
of  natural  rubber  amounted  to  35,650  long  tons,  up 
slightly  from  May's  35,284. 


170 


MOTOR,  August  1961 


0,=^ 

#CfLlfiDIMl       / 
•  f  11,1  ID                / 

_l[  '-'"  '**'  ""''  '■  ■■   f 

« roaLi       / 
« e«i4ii      / 

BRAKE  PARTS 
_  ASSORTMENTS 
^  are  designed  to 

break 

brake  servic 

bottlenec 


N  I  N  G 
ERING 
TURING 
one  foaf 


WHEEL  EVLINOLR 
KIT  ASSdlTMEKT 


ed  tune-ups  too^  and  the  practical  way  .  .  . 
Mb  way  to  service  them  is  from  these  EfS  Service 
its*  They  save  time  and  speed  your  work  as  they 
»u  the  parts  you  need  as  you  requrre  them. 
lents  are  stock-cKeck  fobeled  ...  Kit  and  Cylinder 
are  cleorly  imprinted  with  specific  car^  model 
application  information. 

e  Assorfmenfs  conforn  faihr-mode  groups  of  fasf-lurnover 
is  and  provide  tofs  of  spoce  for  inventory  expansion.  Counter 
Uers,  display  boordi,  small  parts  dispensers  are  FREE 
ssorfments  you  purchase. 


Whether  you  replace,  repair  or  rebuild  .  ,  .  make  sure 
you  have  the  EIS  Service  Assortment  that  fits  your  shop 
requirements  best.  Ask  your  EIS  Distributor  for 
detailed  information  or  write  for  EIS  catalogs. 


EIS  AUTOMOTIVE  CORP.,  Middletown,  Conn. 

MASTER  CYLINDERS  AND  KITS    •    WHEEL  CYLtNDERS  AND  KITS   •    SWITCHES 

CLUTCH  CYLINOEftS  AND  KITS   •  POWER  BRAKE  PARTS  AND  KITS   •    HOSES 
PLAIN  CUPS  •  RIBHID   CUPS   *  RIBBED   SECONDARY   CUPS   •    FILLER-TYPE  CUPS 
EIS^O-VAC  POWER  BRAKE  TESTERS   *    BLEEDER  TANKS   «    SAE  ^'SUPIR''  BRAKE  FLUIDS   »    CABLIS 
L,  August  1961 


v\x 


Be  Sure  Primary 
Resistance  Is  Right 

continued  from  page  41 

Oldsmobile,  1%1  F-85.  1960-61 
Pontiac  and  Tempest,  check  input 
voltage  to  the  coil.  To  do  this, 
connect  one  voltmeter  lead  to  the 
coil  primary  input  terminal  and 
the  other  lead  to  ground.  Connect 
a  jumper  between  the  primary  ter- 
minal on  the  distributor  and 
ground,  and  turn  the  ignition 
switch  on.  On  Chevrolet,  the  mini- 


mum reading  should  be  41^  volts 
and  the  maximum  6i/^  volts.  On 
Oldsmobile,  F-85,  Pontiac  and 
Tempest,  the  minimum  is  5  volts 
and  the  maximum  7  volts. 

For  Buick  and  Cadillac,  measure 
the  resistance  directly  by  connect- 
ing one  ohmmeter  lead  to  the  re- 
sistance wire  at  the  ignition  switch, 
and  the  other  lead  to  the  other  end 
of  the  wire  at  the  coil.  The  read- 
ing, in  ohms,  should  be  1.8  for 
Buick  and  1.4  to  1.65  for  1960-61 
Cadillac.  On  1959  Cadillac,  a  1.8 
ohm  resistance  wire  with  red  and 


TRY  IT! 


You'll  Buy  It... 


You  can  try  National's  "DA"  Sander  in  your  own  shop  without 
cost.  Just  call  your  jobber  today  and  teU  him  you  would  like  to 
try  a  Model  "DA'*  for  one  week.  See  how  the  off  center  sanding 
pad  revolves  free  and  independent  of  the  driving  head.  You'll 
note  how  this  action  produces  an  unusually  scratch  free  surface 
.  .  .  how  no  heat  is  generated  .  .  .  how  wet  sanding  is  unnecessary, 
and  abrasive  lasts  longer. 

You  will  see  for  yourself  that  Model  "DA"  does  a  better,  quicker 
job  of  sanding  prime,  surfacer,  and  putty  ...  of  removing  rock 
chips  and  scratches  in  color  without  going  through  the  prime. 
No  hand  clean-up  (except  with  tac  rag),  and  the  surface  is  ready 
for  color,  even  Acrylics. 


NATIONAL 

rsi 


Caf/  Your  JMfr  Today  for  Loan  of  NaUoool't  "DA" 
or  wrifo .... 

NATIONAL   •   DETROIT,   INC. 
ROCKPORD,   ILLINOIS 


Primary  Resistance  Wires 

Sp«Cfficafions 

Resistoaet 
MaU  Y«or  (Ohim) 

Buick 1960-61    ...1^ 

Buick  Special    1961     1^ 

Codilloc     1959    ISl  oi  \r 

1960-61    ...1.4  to  lis 
Chevrolet 1959    1.52+ 

1960-61    ...1.8 

Comet    1960-61    ...1.3  to  1.4 

Falcon    1960-61    . . .  1.3  to  M 

Ford    1960-61    . .    I J  to  1.4 

Lincoln    1960-61    ...  I J  to  1.4 

Mercury   1960-61    . .    I J  to  1.4 

Oldsmobile    I960    IJ 

Oldsmobile   F-SS    .1961     1 J 

Pontiac    1960-61      .    I J 

Pontiac  Tempest  . . .  1961     I J 

Studebaker  V-S  ...  I960    1^2 

V-8  1961      ...     I J 

*  .3  ohm  extension  resistor  added  to  pri- 
mary up  to  engine  062545; 
1.8   ohm   resistance   wire   with  red  and 
black  tracers  after  engine  062545. 
-t-  •2  ohm  resistor  extension  added  to  pri- 
mary lead. 

black  traces  is  used  after  engine 
062545.  On  earlier  1959  Cadillacs,* 
1.52  ohm  resistance  wire  with  a  .S 
ohm  extension  resistor  is  used. 

In  the  case  of  Studebaker,  use 
the  same  test  procedure  as  that  giv- 
en for  Buick.  The  1960  Studebaker 
V-8  uses  a  1.52  ohm  resistance  wire, 
and  the  1961  V-8,  a  1.8  resistance 
wire. 

To  replace  a  resistance  wire  on 
Ford,  Falcon,  Comet  and  1961  Mer 
cury,  cut  the  brown  wire  and  the 
red  wire,  which  has  a  green  band, 
from  the  upper  quick-disconnect 
terminal  at  the  dash  panel.  Cut 
both  wires  as  close  to  the  quick- 
disconnect  as  possible.  Then  solder 
a  male  bullet-type  terminal  to  the 
red  and  green  wires,  so  that  both 
wires  have  a  single,  common  ter- 
minal. Attach  a  female  bullet  ter- 
minal to  one  end  of  the  service  re- 
placement resistance  wire,  and 
then  connect  the  two  terminals.  Do 
not  splice  the  resistance  wire. 

Drill  Through  Dimple 

Drill  a  %  in.  hole  through  one 
of  the  dimples  in  the  dash  panel 
and  install  a  grommet  in  the  hole. 
Now  thread  the  replacement  re- 
sistance wire  through  the  grommet 
in  the  dash  panel  and  connect  it 
to  the  jumper  wire  at  the  ignition 
switch.  Make  certain  the  wire  is 
routed  through  the  retaining  dips. 
Cut  off  the  defective  resistance  wire 
at  the  point  where  it  enters  the 
[continued  on  pace  174 


/7^ 


MOTOR,  August  1961 


w. . .  Cash  in  on  3  years'  experience  that  has  perfected 

itzler*s  Acrylic  Color  Mixing  Service! 


•  DITZLER  SHELF-SHOP  MIX.  For  the  shop  with  limited  shelf  space.  This 
compact  unit  comes  in  two  sections.  Requires  only  16  sq.  ft.  of  floor  space,  and 
wall  space  just  8  ft.  wide  and  7  ft.  high.  Can  be  used  in  straight  line  or  in  comer. 


nishing  shops  all  over  the 
ountry  have  used  Ditzlbr's 
ic  Color  Mixing  Service  with  un- 
ig  success  for  three  years.  Drrz- 
38earch  chemists  and  technicians 
x>mbined  the  results  of  this  prac- 
xperience  with  tireless  laboratory 
Buod  studies  to  refine  and  perfect 
sits,  chemical  content  and  for- 
ions  so  that  this  system  today  is 
T  ahead  than  ever  of  all  others. 

h  this  time-  and  cost -saving 

g  service  you  can  now  match 
precisely  and  quickly  the  rich 
y,  luster  and  rugged  durability  of 
Tylic  finishes  on  many  of  today's 
And  you  do  it  with  true  acrylic 
—not  just  modified  lacquers. 


•  No  waiting  for  delivery  of  needed 
colors.  With  me  complete  range  of  base 
colors  and  laboratory-tested  formulas 
you  serve  customers  more  quickly, 
efficiently  and  economically.  And  you 
need  only  to  mix  the  exact  amount  for 
a  spot  repair  or  complete  repair  job. 
No  waste.  No  costly  inventory  of  half- 
used  or  slo^moving  colors. 

•  Now  •  .  •  cash  in  on  the  3  years' 
experience  which  has  given  DrrzLER's 
Acrylic  Color  Mixing  Service  even  a 
more  decisive  leaderemp  in  this  field. 

•  Whether  your  shop  is  large  or 
small,  you'll  find  this  one  of  your  more 
profitable  investments.  Call  or  see  your 
nearest  Dftzler  jobber  for  details. 


oiTzitr 


R  COLOR  DIVISION,  PRIsb«||i  PM  Gtass  CMvay,  Drtnil  4,  Michipi...TomKi,  Cdl.| 

DITZLER 

FAINTS  •  GLASS  •  CHEMICALS  •  BRUSHES  •  PLASTICS  •  HBER  GLASS 


'ACTOtY   PACKAOl* 

LAtORATORY 
^^NTtOlliO  COIO«* 


2yat JiiOLOt  DfV  « 


O  DuRACRTL*  acrylic  fin- 
ishes, exclusive  products  of 
Pittsburgh  Plate  Glass  Com- 
pany aold  its  DrrzLBR  and 
FoRBBS  divisions,  are  used 
on  the  production  tines  of  all 
car  manufacturers  applying 
acrytic  finishes  as  original 
equipment. 


M  CANADA:  CANADIAN  PITTSMItOH  MHISTRKS  liMITB 


'OR»  August  1961 


v\^ 


Be  Sure  Primary 
Resistance  Is  Right 

continued  from  page  172 

taped  portion  of  the  wiring  assem- 
bly. 

To  replace  a  resistance  wire  on 
Lincoln  and  1960  Mercury,  discon- 
nect the  pink  wire  from  the  quick- 
disconnect  terminal  at  the  right 
side  of  the  dash  panel  on  Lincoln, 
or  at  the  left  side  on  Mercury. 
Connect  the  service  replacement 
resistor    wire    into    the    multiple 


quick  disconnect  and  then  route  it 
along  the  wiring  assembly  and  re- 
taining clips  to  the  instrument 
cluster.  Tape  the  replacement  wire 
to  the  wiring  assembly  at  the  point 
where  the  pink  wire  comes  out  of 
the  assembly.  Now  disconnect  the 
defective  resistor  wire  from  the 
jumper  lead  wire  on  the  ignition 
switch  and  connect  the  replacement 
wire  in  its  place.  Cut  off  the  old 
wire  at  the  point  where  it  enters 
the  harness. 

The  length  of  the  resistor  wire, 
approximately  60  in.,  establishes  its 


''Our  INLAND  Radiator  Department  brings  us  an  average  of  ^300.00 
A  WEEK!  (Over  $15,000  a  year!)  Wish  we  had  installed  the  equip- 
ment years  ago!"  —  Douthit-Carroll-San  Chez  Co.,  Memphis,  Tenn. 

$10,000  to  $20,000  A  YEAR  ADDITIONAL  VOLUME  IS  COMMON! 

"$16,750  in  one  year!"  —  McRiirs  Auto  Repair  &  Radiator  Service, 
Twin  Falls,  Idaho.  •*$18,000  in  one  year!" — Clough  Auto  Parts,  Storm 
Lake,  Iowa.  Radiator  servicing  brings  more  profit  per  sq.  ft.  than  any 
other  activity  in  the  service  area! 

20  to  30  MILUON  RADIATORS  NEED  SERVICING  YEARLY!  Tests 
prove  83%  of  all  radiators  over  a  year  old  are  partly  plugged.  Inland 
equipment  shows  customer  his  radiator  needs  cleaning  —  is  designed 
for  fast  easy  production  methods  —  stays  neat  and  clean. 

Inland,  world's  largest  radiator  equipment  manufacturer,  offers  the 
complete  package  —  Equipment,  Training,  Merchandising,  "Pays-For- 
Itself"  Purchase  Plan. 


I 
I 

I 


FREE  BOOK! 

New  free  48-page  book  "Blueprint  I 
for  Profits"  shows  equipment.  I 
training  course.  "Pays-for-itself"  I 
purchase  plan  and  experiences  of  ' 
other  operators.  Take  a  minute  and  I 
mail  the  coupon  now. 


MAIL   COUPON   TODAY 


INLAND  MFG.  CO.,  Dept.M-8 

1 108  Jackson  St.,  Omaha  2,  Nebr. 

Please  send  new  free  beek,  "Mueprint  for  Profits." 


FIRM- 


(PLCASe    PRINT) 


INLAND  MFG.  CO. 

1108  Jackson  St. 
Depf.M-8,  Omaha  2,  Nebr. 


ADDRESS- 


CITY- 


-ZONE 


-CTATE- 


•Y- 


-TITli- 


If  dtoltr,  moke  of  cor  told- 


Af*  you  new  eptroting  o  rodioter  Dtpt.  O  Yet  D  No 


resistance  value.  The  replacement 
should  therefore  not  be  spliced  or 
cut  and  it  must  be  routed  as  speci- 
fied. 

On  Studebaker,  a  sp>ecial  replace- 
ment wire,  part  No.  1554167,  is 
available  for  1961  V-8  models. 
This  wire  is  used  to  replace  the 
production  wire  which  is  included 
in  the  wiring  harness.  The  replace- 
ment cable,  81  in.  long,  is  identi- 
fied by  a  tape  bearing  the  part 
number  which  is  attached  to  the 
wire.  To  install  the  cable,  fold  it 
back  and  forth  and  tape  it  to  the 
existing  loom.  Do  not  shorten  the 
wire  since  this  would  reduce  its  re- 
quired 1.8  ohm  resistance  value. 

The  replacement  cable  for  1960 
Studebaker  V-8  models,  part  No. 
1550327,  is  68i/^  in.  long.  It  can  be 
identified  by  its  pink  color  and  it 
has  a  resistance  value  of  1.52  ohms. 

On  General  Motors  cars,  install 
a  new  cable  assembly,  including 
the  resistance  wire,  when  replace- 
ment is  required. 

THE  END.  NOW  TURN  BACK  TO  PACE  41 


What  Caused  This? 

Answer  to  question  on  page  66 

In  checking  the  cause  of  failure, 
it  was  determined  that  dirty  auto- 
matic transmission  fluid  caused  die 
pressure  regulator  valve  to  stid. 
The  band  was  also  out  of  adjust- 
ment. The  combination  of  these 
two  factors  caused  severe  engage- 
1  ent  of  reverse  and  broke  the  servo 
casting. 


MOTOR  Q 


77^ 


"Beg  pardon,  sir,  is  this 
where  I  take  my  test 
for  a  driver's  license?" 

MOTOR,  August  Wil 


AN  UNBEATABLE 

SAfBty  COMBiHAUON 


HEIN- WERNER  JACKS  and  STANDS 

^help  Mse  ail  your  space  fo  produce  income 

—  relieve  He«ups  of  fixed   lifting  equipment 

—  speeds  muffler,  shock.   Filter,  and   brake  replacement 


HEIN-WERNER  SAFETY  STANDS 

.  ■  .  a  must  for  every  shop  or  station.  Instantly  adjust  to 
desired  height  and  lock  in  place  automatically.  Offer  stable, 
proper  support  for  tafer  undercar  work.  Relieve  jacks  for 
use  on  other  jobs  — no  tie-up  of  equipment.  All  H-W 
SAFETY  STANDS  f  aaory  tested  to  support  50%  overload. 
At  your  H-W  Jobber  now  at  these  economical  suggested 
prices: 

Mod«l  C$-311r    3-ton  cop.,    (per  poir):  $17.50 

Model  CS^.IS,  S-ton  cop., (per  pair):  $24.50 

Model  CS.7.20,  7-fon  cop., (per  pair):  $35.60 


HEIN-WERNER  ''K''  2-toil 
HYDRAULIC  SERVICE  JACK 

. . .  lifts  full  24  inches  for  fast,  safe,  quick 
access  even  in  close  quarters.  Safety 
valve  prevents  overloading;  ram  travel 
cootroUed  by  positive  stop.  Compact 
aod  easy  to  maneuver;  —  easy  to  oper- 
ate. Jack  features  roller  barings  in 
front  wheels  and  ball  bearing  casters. 
White  swivel  saddle  speeds  proper  spot- 
ting under  load;  makes  secure  contaa 
until  SAFETY  STANDS  are  positioned. 
At  your  H-W  Jobber  now  at  this  sug- 
price: 


Modd  K  (ttondord  sarvict)  2<4oii  cop.: 


$153.60 


HEIN-WERNER  ^^W  PACER 

.  .  .  with  Bi-Level  Swivel  Saddles  pro- 
perly lifts  mU  csrs;  raises  either  end  to 
permit  fre'er  access  to  under-chassis. 
0£Fers  more  lift,  span,  and  reach  to  cor- 
rectly raise  loads  up  to  33  inches.  Every 
"55"  PACER  powered  by  a  3  ton  jack 
with  safety  setting  at  IVi  tons  for  long- 
er, safer  performance.  Buy  the  best 
HydrauUc  Twin  Saddle  Jack  and  always 
work  safe  with  SAFETY  STANDS.  At 
your  H-W  Jobber  now  at  this  suggested 
price: 

Mod«i  ''55"  Hydrouiic,  IW-ton  cop.,  $124.50 


HEIN-WERNER 
PORTABLE  AIR  LIFT 

. . .  smooth  cantilever  action  raises  loads 
to  a  high  of  52  inches.  Ideal  for  tire  and 
brake  service,  muffler  and  tail-pipe  re- 
placement. When  used  with  H-W  CS- 
5.17  Pivot-Head  SAFETY  STANDS  ail 
four  wheels  of  the  vehicle  are  cleared 
in  a  ji£Fy.  Especially  suited  for  outside 
service  on  aprons  and  drives;  fully  air- 
operated  and  completely  portable.  Posi- 
tive automatic  safety  lock  prevents 
accidental  lowering.  At  your  H-W 
Jobber  now  at  these  suggested  prices: 

Modal  ALp3S.1,  1\^on  cop.  Air  Uft:  $385.00 

Modoi  CS-5.17,  5-fon  cop.  Sofoty-Stoiidt 

(por  poir):  $25.95 


Keep  your  shop  up-to-date  with  Hein-Wemer't  SAFETY  COMBINATIONS  .  .  .  dependable, 
safe  locks  best  suited  for  your  service  needs  plv%  the  proper  capacity  of  SAFETY  STANDS. 
Get  full  facts  now  from  your  H-W  Jobber,  or  write,  wire,  or  coll  us  for  details. 


fUSHMASTCil  and 
SS'PACEi    noon  JACKS    SUNOS    UNOER  AXLE  JACKS    AHaiRS        "PUSH  &  PULL"       BIPOOJACU     TRANSMISSION  JACKS 


MOTOR,  August  1%1 


V\^ 


2  NEW  HOYT  METERS  for  Testing 
ALTERNATORS 

CIRCUIT  TESTER  iUID  OHMMETER 

Hoyt  MMM  6qd 

MmI  Ut  iMCMg  AltMMion,  DiodM,  R«cii- 
fi«fs  Mid  Tnasirton.  CoabiMd  qvalky,  com- 
padMM  Mid  cImt  rMdabilit)r.  Two 
•odcMi  for  Low  Mid  High  olm  scalt 


ALTERNATOR  VOLT  METER 
Htyt  IMel  814  OR 

Sfowitig  pffoolo 


SoWm  th 

Altomaion.   Sturdy,   low  co«c  pocksf  mm 

tvrm  quick,  cl««r,  mecuntm  rMdiagt— 1   lo   18  Voll»» 

AC  and   DC  VolugM. 

Biinking  Lights  on  the  Dash 
Don't  Tell  Ml! 

Just  aa  indication  of  GOOD  or  BAD 
isn't  anouch  .  .  .  ctpacially  if  a  bulb  is 
bumad  out.  Cars  naad  this  graat,  naw 
HOY  r  Amoiatar-Oil  frMtura  Cjsusa  l;nit 
(#1700)  that  continually  and  ^curstely 
raporu  on  angina  lubrication  and  isniiiua 
systams.  And,  it's  pricad  right  for  salas- 
action  and  PROFITl 

Nautral  gray  panal  is  ^Va"  x  3"  and  com* 
plamants  all  car  tntariors.  Matars  ara  2*/^* 
diamaiar,  aasy-to-raad,  and  hava  narrow 
po'i^had  b#'*l«.  Universal  fnountinsTKr^^ 
color,  stocking  countar  display  availabla. 

New,  r*yi5«f  eJilion^METERS  AND  MOTORS,  famous 
32  page  book  on  practical  motor  tune^p  and  electrical  $y$' 
tern  testing  for  every  mechanic.  Only  504 — Write  Dept.  MS 

BURTON-ROGERS  COMPANY 

Sales  Division  of 
HOYT  ELECTRICAL  INSTRUMENT  WORKS 

42  CoHaton  Slroof.  Combridqo  42,  Mots..  U.S.A. 


a  OIL  PRESSURE  GAUGE 
(0-80  lbs.)  shows  pounds 
par  squara  inch  at  all  opar- 
ating  spaads. 

a  AMMETER ( 60^60 smc>«.) 
shows  battary  charga  and 
discharge      rata,      genera  cor 


NEAPCO 

P  T  O  JOINTS 

Assemble- 'em-Yourself 

—  all  you  need  to  know 

is  the  bore  size. 


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Neapco  Products  Inc.  •  Pottstown,  Pa* 


Sign  Challenges  Customers 


GAS 

1     IF 

'WE  FAIL  TO 

n  WASH 

J.     YOUR 
WINDOWS 

M 


This  large  sign,  located  near  the  entrance  to 
John's  Service  Station,  Green  Bay,  Wis.,  at- 
tracts customers  eager  to  cash  in  on  possible 
oversight.  It  also  keeps  employes  on  their  toes 


Octane  Ratings  Level  Off 

According  to  the  Bureau  of  Mines,  Dept.  of  the  In- 
terior, average  octane  ratings  for  domestic  motor  gaso- 
lines have  leveled  off  after  climbing  consistently  for 
nearly  10  years. 

Regular,  premium  and  super-premium  grades  of 
gasoline  sold  at  service  stations  across  the  country  last 
winter  had  octane  numbers  virtually  unchanged  from 
those  for  the  same  grades  in  the  same  areas  during  the 
summer  of  1960.  This  represents  the  first  time  since 
the  summer  of  1951,  when  ratings  dropped  one  point, 
that  average  octane  ratings  failed  to  register  an  in- 
crease. 

GM's  Earnings  Decline 

General  Motors  Corp.  reported  that  its  second- 
quarter  net  income  totaled  $252,000,000,  compared 
with  $288,000,000  for  the  same  period  last  year.  Sales 
in  the  second  quarter  of  1961  declined  to  $3,088,000.- 
000  and  $5,812,000,000  for  the  first  six  months, 
against  $3,451,000,000  in  the  1960  quarter  and 
|?»  109,000,000  for  the  first  half  of  last  year. 


FRE  Bonanza  Prize  Coupons! 

■  !-"-•;:.'?:  BEAR    ^  ^^ 

BALANCE  WEIGHTS 
ALINEMENT  SHIMS 
SPACERS  /i|f£g,,„.:, 


^iijjilit^jifcifjlj^ 


^BEAR   MFO.  CO. 


r-' 


>\OTOR,  August  1961 


Get  Service  Costs  Down 

continued  from  page  52 

bring  *em  in  after  a  while.  I  gotta 
see  Cap  anyhow.  Is  he  in  this  after- 
noon?" 

"He's  in  every  afternoon.  You 
know  that." 

"Yeah.  I  mean,  is  he  busy?" 

"Not  too  busy  to  see  you,"  said 
Adelaide.  "You  don't  pc    er  him." 

It  was  3:30  when  Dan  came  in 
from  the  shop  and  laid  the  parts 
bills,  duly  checked  and  approved, 
on  Adelaide's  desk. 

"O.  K.  to  go  in?"  he  asked. 

"Yes,"  said  Adelaide,  "and  you're 
lucky.  Mr.  Moran's  in  a  sunshiny 
mood.  Only  a  few  minutes  ago  he 
convinced  the  road  man  that  he 
had  enough  196rs  to  clean  up 
without  ordering  any  more." 

Dan  looked  depressed.  "If  he  can 
win  an  argument  like  that,"  he 
said,  "maybe  I  better  not  start 
one." 

"I  don't  think  he'd  care  whether 
he  won  any  more  arguments  to- 
day." 

"I  hope  not." 


Dan  hesitated  on  the  threshold 
of  Cap's  private  office  until  Cap 
looked  up. 

"Come  right  in,"  Cap  invited. 
"VV^hat's  bugging  you  today?" 

Slowl-y  Dan  advanced  to  the  big 
desk  and  sank  down  into  the  leath- 
er chair  beside  it. 

"I'm  gettin'  worried  about  the 
prices  we  have  to  charge,"  he  said. 
"Some  of  our  old  customers  get 
rough  when  they  think  the  bill  is 
too  high." 

We've  two  choices,"  said  Cap. 
"We  can  either  charge  them  the 
going  rate  or  we  can  shut  up  shop. 
It's  that  simple." 

"That's  why  I  come  in  to  see 
you.  There  was  a  guy  from  the 
zone  office  dropped  in  yesterday 
and  tried  to  sell  me  a  batch  of  re- 
built parts.  The  price  was  pretty 
good  and  I  was  wonderin'  whether 
we  oughta  start  usin'  some." 

"I  know  about  it.  He  braced  me 
first  and  I  told  him  it  was  up  to 
you  to  decide.  He  must  have  been 
a  good  salesman  to  convince  you." 

"He  didn't  have  to  do  any  con- 
vincin*,"    said    Dan.     "I've    been 


thinkin'  about  rebuilt  parts  for  a 
long  time.  I  thought  maybe  Lou 
Butterworth  might  like  me  to  put 
'em  in  some  of  his  reconditioned 
jobs.  But  I've  been  scared  of  'em." 

Cap  punched  the  buzzer  button 
on  his  desk.  "Lou  ought  to  be 
here,"  he  said.  Then,  as  Adelaide 
appeared,  he  told  her  to  call  Lou 
from  the  used  car  lot. 

"Times  have  changed,"  Cap  said 
to  Dan.  "Three  or  four  years  ago 
1  don't  think  I'd  have  discussed  re- 
built parts  with  you.  Today  almost 
all  jobbers  are  stocking  them." 

"I  wasn't  thinkin'  about  that 
kinda  parts.  The  ones  the  zone 
man  was  tryin'  to  sell  me  was  re- 
built by  the  car  factory." 

"Or  for  it.  Which  is  all  the  same, 
because  they  carry  the  factory  war- 
ranty." 

r\.s  Cap  finished,  Lou  strolled  in, 
his  many-hued  sports  shirt  damp 
with  perspiration.  Cap  invited  him 
to  sit  down,  which  he  did  with  a 
flourish  of  his  half-consumed  cigar. 
"Dan  here,"  began  Cap,  "thinks 
we  could  save  a  little  money  by  us- 

[CONTINUED  ON  PAGE  178 


SAN  nmo 


HAIjLeY-^SaV'D*^'^     co- 


He  started  small  but  look 
at  it  today.  Andres'  San 
Diego  store  boasts  a  spa- 
cious floor  area  100x100. 


Shown  inside  Andres'  spar- 
kling San  Diego  store  are, 

left  to  right,  son  Brad,  who 
is  the  sales  manager;  wife 
Gladys;  and  Andres. 


NO  LIMIT 

to  how  far  you  can  go  as  a 
HARLEY-DA  VIDSON  DEALER 

Ask  Leonard  Andres  how  his  Harley-Davidson  business 
b  goine  and  hell  tell  you  it  has  never  stopped  growing 
—not  smce  he  started  a  small  Modesto  dealership  in  1938. 

Blessed  with  an  enterprising  spirit  —  and  the  world- 
famous  line  of  Hariesr-Davidson  products  that  were 
then  and  still  are  in  big  demand  —  Andres  has  been 
able  to  expand  operations  with  a  Stockton  branch  in 
1946  and  a  large  San  Diego  dealership  in  1951. 

"Nothing  but  good  has  come  of  my  association  with 
Harley-Davidson,"  Andres  observes.  *'It's  a  business  in 
which  a  man  can  really  make  a  success  of  himsdf.'* 

YOU  TOO  CAN  BECOIME  AN  AUTHORIZED  DEALER! 
The  population  boom  has  created  a  bigger  market  for 
Hariey-Davidson*s  complete  line  of  sport,  commercial 
and  police  products. 

Initial  investment  is  low  and  complete  financing 
services  are  available.  A  hard-hitting  national  adver- 
tising and  sales  promotion  program  backs  you  up  every 
step  of  the  way.  Send  the  coupon  for  your  Rariey- 
Davidson  opportunity  brochure. 


DeaUr  Itolationt  Msr.,  Dept  M-8 

Harley-Davidson  Motor  Co. 

Mllwaukea  1,  Wlacontin 

Please  send  me  your  brochure  on  the  dealership  program. 

Name -Age ~.... 

Address ~ ~ — — 

City « .Zone State.^ 

Occupation 


MOTOR,  August  1961 


V\'\ 


Get  Service  Costs  Down 

continued  from  page  177 

ing  rebuilt  parts  in  our  recondi- 
tioning work." 

"You  mean  secondhand  parts/' 
translated  Lou. 

"No,"  said  Cap.  "I  mean  rebuilt 
or  remanufactured  parts— the  kind 
in  which  every  worn  component 
has  been  replaced.  And  the  kind 
that's  guaranteed  by  the  rebuild- 
er." 

Lx>u  studied  his  cigar  for  a  mo- 


ment. "What  do  we  know  about 
the  guy  who  rebuilds  *em?"  he 
asked. 

"In  our  case,"  said  Dan,  "it 
would  be  the  car  factory.  You  ain't 
suspicious  of  it,  are  you?" 

"I  refuse  to  answer  on  the  ad- 
vice of  counsel,"  said  Lou. 

"But  what  do  you  think  of  Dan's 
suggestion?"  said  Cap. 

"I'd  like  to  know  more  about 
it,"  said  Lou.  "If  the  parts  will 
stand  up  and  I  won't  have  no  used 
car  buyers  cryin'  for  my  blood, 
then  it's  O.  K.  by  me.  We  got  a 


it's  this 
fine  finish 
that  decides 
the  sole 


c«aO»A*  »'♦*»*** 


^«»OH^**^««« 


>M.%  »^**^*^' 


l«* 


f**^1 


-OH^*  »^**'*** 


.H^*^^^^Tt^^^ 


vt*^*i. 


««^ 


TUNGSTEN  i^ 


good  reputation  for  used  cars  in 
Morrisville  and  I  don't  wanta  lose 
it  on  account  of  some  cheap  part" 

"Nobody  can  quarrel  with  thai 
position,"  said  Cap. 

"But  what  about  our  own  service 
shop?"  asked  Dan. 

ay 

JL  don't  think  we  want  to  make 

any  distinction  betw^een  customen 
when  it  comes  to  quality,"  said 
Cap.  "There's  this  to  remember, 
though.  Customers  who  patronize ' 
our  shop  believe  they're  getting 
new  parts.  We'd  have  to  explain 
to  them  if  we  started  using  rebuilt 
units." 

"1  don't  think  we  oughta  get 
into  that,"  said  Dan,  "as  long  as 
they  don't  set  up  a  howl  about  the 
estimate.  If  they  did,  we  could 
shave  the  price  a  little  by  installin' 
a  rebuilt  part  or  two.  That  oughta 
make  'em  happy,  especially  when 
we  tell  'em  the  part's  guaranteed 
by  the  car  factory." 

"You're  on  safe  ground  there," 
said  Cap.  "As  a  matter  of  compe- 
tition, we  ought  to  insist  that  our 
factory  remanufactures  the  best 
parts.  But,  as  a  matter  of  fact,  some 
of  the  inde[>endent  rebuilders  do 
[continued  on  page  180 


IMPORTANT  NOTICE 
TO  SUtSCRIiERS 

If  you  are  going  fo  move  H  is 
necessary  fhat  the  proper  notifica- 
tion be  made,  at  the  earliest  pos- 
sible moment,  so  that  you  may  con- 
tinue to  receive  your  copies  of 
MOTOR  Magazine  without  interrup- 
tion. 

Such  notification  should  be  made 
to  MOTOR  Magazine  by  letter, 
postcard,  or  post  office  form  22S, 
giving  the  old  address,  as  well  as 
the  new.  with  postal  zone  number 
if  any.  You  should  also  notify  your 
local  post  office  on  postal  form  22 
of  your  change  of  address.  Both 
postal  forms  are  obtainable  ot  ony 
post   office. 

Since  considerable  time  is  re- 
quired to  process  a  change  of  ad- 
dress you  are  urged  to  advise  the 
MOTOR  Magazine  Subscription  De- 
partment as  soon  as  you  know  your 
new  address,  preferably  five  weeh 
in   advance. 

MOTOR  MAGAZINE 
Subscription  Dopt. 
250  WMt  SStli  St. 
New  York  19.  N.  Y. 


J7S 


>\OTOR,  August  1961 


sll  all  four... not  just  one... 

ith  this  mms  m®m 


"Specii 


ge  Deal"! 


You  can  sell:!.  Oil  change  2.  Lube  job 
.  Complete  cooling  system  check  4.  'TRESTONE''  Anti-Freeze 

in  one  pre-winter  service  job! 


you  sell  these  four— all  in  one  package- 
hen  you  sell  them  early,  you're  giving  your 
ners  the  winter  protection  and  service  they 
ind  want! 

you  combine  all  four  items  in  just  one  ser- 
:  trip,  you  save  your  time,  your  customer's 
.and  you're  offering  not  just  anti-fireeze  ser- 
but  complete  winterizing  service  for  the 

car!  You  have  the  know-how  and  equip- 
tx>  do  the  job  properly  and  you  stand  to  make 
profits  on  related  service  and  parts  (thermo- 
£an  belts,  hoses,  etc.)! 


how  you  can  put  this  ^* Special  Package  Deal'* 
to  work,  making  more  profits  for  you: 

Be  sure  to  obtain  from  your  supplier  the  FREE 
"Prestone"  Anti-Freeze  Merchandising  Kit,  fea- 
turing the  "SPECIAL  PACKAGE  DEAL"  poster 
(shown  at  right). 

Figure  your  price  for  several  likely  combination 
package  deals  you  will  be  called  upon  to  use 
I  and  insert  the  lowest  price  (generally,  the  pop- 
ular car  with  the  smallest  oil  and  cooling  system 
requirements)  in  the  circle  after  "As  low  as"  on 
the  special  poster. 

Tell  customers  that  your  "package"  price  covers 
the  four  basic  items  listed,  but  if  your  complete 
I  cooling  system  check  turns  up  any  needed  re- 
pairs or  replacement  parts,  that,  of  course,  will  be 
extra.  Be  sure  to  point  out  the  many  operations 
involved  in  your  cooling  system  and  winterizing 
job  so  your  customers  will  know  about  the  ser- 
vice you're  giving  them. 

Keep  the  figures  for  the  higher-priced  package 
deals  handy  for  customers  with  cars  having 
I     greater  requirements. 


RMMber,  your  suppRar  has  a  FREE  Complata 

''Prastona"  Antl-Fraaza  Marchandising  Kit  for  yau 

faatvring  tba  EARLY  FROST  ''SPECIAL  PACKAGE  DEAL"  postarl 

SaH  ALL  FOUR— not  just  ona— and  watch  tha  wintar 

profits  rail  in! 


9 


Always  sell  ''Prestone''  brand— worid's  most  tested,  most  trusted  antl-freezel 

"Prestone",  "Btwody"  and  "Union  Carbid*"  an  r«gisl»red  trad«-morks  for  products  of 
UNION  CARBIDE  CONSUMER  PRODUCTS  COMPANY  •  DMatoii  of  Union  CvbM«  Corporation  •  270  Pork  Avwiue.  Now  York  17.  N.Y. 


rOR,  August  1%1 


\r\% 


Get  Service  Costs  Down 

continued  from  page  178 

a  thoroughly  reliable  job.  You've 
got  to  know  the  rebuilder  you're 
dealing  with." 

Lou  took  a  couple  of  deep  drags 
on  his  cigar,  expelled  the  smoke, 
and  looked  steadily  at  Dan. 

"I've  heard  tell,"  he  said,  "that 
some  shops  ain't  above  puttin'  in  a 
rebuilt  part  and  then  chargin'  the 
customer  for  a  new  one.  They  say 
the  rebuilt  part  is  as  good  as  new 


so  why  not  charge  for  a  new  onel" 
"Not  in  our  shop,"  snapped  Dan. 
"When  we  get  a  customer  gripe,  I 
want  to  be  siire  it's  about  our  goof 
and  not  some  rebuilder's." 

"Dan's  quite  right,"  said  Cap. 
"The  only  legitimate  reason  I  can 
see  for  using  rebuilt  parts  is  to  cut 
a  little  from  the  customer's  bill. 
Substituting  a  remade  part  and 
billing  a  new  one  is  downright 
thievery. 

"Shaving  a  bit  off  the  customer's 
bill  is  not  only  legal;  it's  smart.  As 
Dan   pointed   out   earlier,   service 


LUCAS  gives  you  "on  the  spot"  service, 

coast  to  coast! 


Every  Dot's  a  LUCAS  Dealer  or  Distributor, 
Every  Star's  a  LUCAS  Factory  Branch! 


LUCAS 


EuamaL  services,  inc. 

501-509  West  42nd  St.,  New  York  36,  N.  Y. 

LAMPS  •  DISTRIBUTORS 
GENERATORS  •  COILS 
HORNS  •  REGULATORS 
STARTERS  •  WINDSHIELD  WIPERS 
GIRLING  BRAKES  •  BAHERIES 
GIRLING  SHOCK  ABSORBERS 


United  Stotes  Foctory  Bronches 

ENGLEWOOD,  N.  J.,  30  Van  Nostrand  Ave. 
LOS  ANGELES  16,  Calif., 

50255029  W.Jefferson  Blvd. 
S.  SAN  FRANCISCO,  Calif.,  171  Beocon  St. 
CHICAGO  4^1,  III.,  5001  W.  Belmont  Ave. 
HOUSTON  20,  Tex.,  6055-6057  Armour  Dr. 
JACKSONVILLE  5,  Fla.,  400  S.  Edgewood  Ave. 
SEAHLE  8,  Wash.,  5516  First  Ave.  South 
BOSTON,  Mass.,  Southwest  Pk., 

Rt.  latRt.  128,Westwood 
DENVER  7,  Colo.,  6001  E.  38th  Ave. 
BALTIMORE  6,  Md.,  7114  Commerdol  Ave. 


customers  are  still  complaining 
about  the  size  of  their  bills.  We're 
at  a  decided  disadvantage  with  the 
garages  and  service  stations.  Their 
overhead  is  lower.  When  they  use 
rebuilt  parts,  as  lots  of  them  do. 
our  disadvantage  is  even  greater. 

"So  anything  we  can  do  to  give 
the  customer  a  break  and  still  do  a 
dependable  job  helps  level  some  of 
the  obstacles  we  face." 

"Well  thanks,  Cap,"  said  Dan.  "I 
think  this  is  gonna  be  a  big  help  to 
us  out  back." 

"I'll  let  you  know  about  the  lot," 
said  Lou. 

"That's  one  of  your  endearing 
qualities,"  said  Cap.  "If  it  takes 
faith  to  walk  on  water,  you'd  be  a 
great  promotion  for  boats." 

— EdKrard  Ford 
Next  month— C2Lp  hears  about  a  ar 
dealers'  paradise. 

NOW  TURN  BACK  TO  PAGE  53 


Rotating  Engine  Licensed 

NSU  Motorenwerke  of  Germany 
has  announced  that  F.  Perkins,  Ltd, 
London,  England,  has  been  licensed 
to  manufacture  the  NSU-Wankel 
rotating  combustion  engine.  Per- 
kins is  a  leading  builder  of  Diesel 
engines.  Two  Japanese  companies, 
Toyo  Kogyo  Co.,  Ltd.,  Hiroshima, 
and  Yanmar  Diesel  Engine  Co., 
Osaka,  have  signed  licensing  agree- 
ments for  production  of  the  engine 
in  East  Asia. 

AM's  Earnings  Rise 

Earnings  for  the  three-month  pe- 
riod ending  June  SO  were  $7,689,- 
174,  American  Motors  Corp.  an- 
nounced last  month.  This  compares 
with  $2,208,264  in  the  previous 
quarter. 


Hojy  Would  YOU  Fix  It? 

Answer  to  problem  on  page  78 

^A  fast  job,  as  in  this  insunce. 
can  lead  to  trouble.  A  thorough 
check  was  made  when  the  need  for 
a  second  set  of  distributor  points 
was  indicated.  This  check  showed 
a  high  voltage  condition.  Bad- 
tracking,  the  repairman  found  that 
the  ground  strap  between  the  body 
and  engine  had  not  been  rein- 
stalled on  the  cylinder  head  when 
the  valve  job  was  completed. 


/^^ 


MOTOR.  Almost  1961 


EW  ON  THE  JOB 
Car,  Truck  Factories 

.  Briggs  to  vice  president 

vision  general  manager  and 

Armstrong  to  assistant  divi- 

eneral    manager,    Chrysler- 

ith  Div. 

.  Chesebrough  to  vice  pres- 

id  director— quality  control, 

[.  DiCicco  to  director  of  au- 

'e  services,  Chrysler  Corp. 

LERT   Fisher   to   advertising 

es  promotion  manager,  Lin- 

jrcury  Div. 

lld  E.  Kidder  to  vice  presi- 

d  N.  A.  Lamberti  to  admin- 

t  assistant  to  the  president, 

iker-Packard  Corp. 

s  F.  HoLDEN  to  chief  counsel 

ad  of  the  law  department, 

Motors,  Inc. 

ON  B.  Mackenzie  to  director 

er  development  office.  Ford 

Co. 

OLAS  Dyrstra  to  president, 

cecutive  officer  and  director 

i  Trucks,  Inc. 


»ronx  Station  Cited 

nee  Service  Station,  Bronx, 
perated  by  Charles  Mottola, 
»n  cited  by  the  New  York 
etroleum  Council  as  "Ser- 
ition  of  the  Year."  The  sta- 
cated  on  a  corner  plot  cov- 
[x)ut  two  city  blocks,  has  16 


pumps,   three   of  which   dispense 
Diesel  fuel. 

The  station  has  four  large  bays 
and  is  equipped  to  service  passen- 
ger cars  and  large  trucks.  It  is  open 
24  hours  a  day  with  16  men  on  duty 
at  all  times. 

Seat  Belt  Council  Formed 

The  American  Seat  Belt  Coun- 
cil, a  newly  formed  organization, 
is  comprised  of  automotive  seat  belt 
manufacturers  and  makers  of  com- 
ponent parts. 

The  council  was  created  to  sup- 
port such  groups  as  the  National 
Safety  Council,  Advertising  Coun- 
cil, American  Medical  Assn.  and 
others  in  their  efforts  to  increase 
use  of  seat  belts  by  the  public. 

Aids  Projca  HOPE 

Roy  C.  Ingersoll,  board  chairman 
of  Borg-Warner  Corp.,  has  been 
named  chairman  of  the  Automotive 
Parts  Div.  of  the  1961  Commerce 
and  Industry  campaign  for  Project 
HOPE.  This  is  the  organization 
that  has  sent  the  American  floating 
medical  teaching-training  center, 
the  S.  S.  HOPE  I,  to  southeast  Asia. 


Can  You  Name  It? 

Answer  to  problem  on  page  162 

The  car  is  a  1923  "copper-cooled" 
Chevrolet. 


IQUID 


Loosens 
Rusted  Bolts 


"The  mcch^nic'^  frirnil 
.  .  .  worki   in   Mconds** 

YOUR  JOBBER 
HAS  ITI 

lADUTOR  SPECIAITT  CO. 

CHAtLorrt.  N.  c. 

t  all  the  benefits  of 
less  under  the  hood ! 
e  worn  and  faulty  hose 
23        connections 
^^^  with 

^      WITTEK 


tb€  €XtTM  9t909t€y 

io^kimg  mider  cars 
^        ...  ufben  yu  sM 

1^  .1. .  h7 1  .iN.  v'm  1 

[POTE|fflTrEgp 

H  ■    '"n       1  m 

AMIfraONG  NVDMUUOl  MC 

HOSE  CLAMPS 


'EK  manufacturing  eo. 

I.  a4th  Place,  Chtoago  23,  Illinois 


^imt^      EXTRA-HEA 
%i^^g^    CONSTRUCT 

Axle  Stan 

bx  KEN-TOO 


3-TON 
T-124 


5<TON 
T-127 

poucnger, 
lighi  irviki 


7-TON 
T-125 

farm  equi^ffipfil 


Iroitof   frottvfi^ 
¥ani.    Heavy 


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A  tize  for  «¥*rf  [a 
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Will  HOT  REli 
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Built  Ilka  a  furv*ypr*t  I 
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MOTOR,  September  1961 


AS  I !{ [t]  01  j  GOES  TO  PRESS 

Last-Minute  News  - .  What  It  Means  • .  What's  Ahead 


other  Ifakers  Study   Other  manufacturers  In  the  field  are 
New  QM  Dealer  Eel^       studying  Intently  the  dealer-oheering 

Iirovisions  which  General  Motors  wrote 
into  its  selling  agreement  late  last  month*  The  new  provi« 
sions  double  the  discount  holdback  to  2  per  cent,  raise  the 
mark-up  on  warranty  work  parts  allowances  to  20  per  cent  and 
give  dealers  1$  more  days  to  pay  for  new  cars*  They  previ- 
ously had  only  1^^«  Concessions  are  conqpromises  of  NADA  Task 
Force  demands •  Detroit  feels  competition  will  have  to  go  all 
or  part  way  toward  matching  the  concessions • 

Industry  to  Miss   Car  makers  appear  doomed  to  fall  short  of 
High  Output  Qoal   the  ambitious  production  program  set  for 

September f  first  full  month  of  the  1962 
model  year«  Factory  schedules  call  for  14.90,000  vehicles, 
highest  September  goal  in  a  decade •  But  until  such  a  time  as 
all  manufacturers  are  in  full  agreement  with  the  United  Auto 
Workers  on  terms  of  a  new  contract  —  and  that  means  down 
to  the  last  comma  in  the  fine  print  —  production  is  likely 
to  be  on  a  stop,  go  slow  and  speedup  basis • 

1961  Model  Run      Even  if  management  and  labor  come  to  an 
Ends  at  3 #^10 #000   early  meeting  of  minds,   the  industry 

will  have  to  go  to  overtime  to  meet  Its 
schedules •  With  so  many  makers  closed  for  changeover  last 
month,  A\2gu8t  output  dwindled  to  195fOOO  cars,  bringing  the 
final  count  on  the  1961  model  run  to  5»I|.10,000  automobiles • 
Sales  last  month  are  estimated  at  375»000  cars« 

Inventories  Cut   The  brisk  rate  of  Atigust  business  coupled 
To  670^000  Cars   with  the  curtailment  of  production  cut  a 

wide  wedge  out  of  dealer  inventories •  Car 
stocks  declined  to  670,000  units,  including  160,000  of  next 
year's  models •  Most  dealers  are  now  confident  that  leftovers 
pose  no  serious  problem*  Any  slight  surplus  would  be  wiped 
out  quickly  if  output  is  disrupted  by  labor  trouble • 

Used  Car  Prions   Contrary  to  dealer  expectation  and  histor- 
And  Demand  Firm   ical  precedent,  the  used  car  market  con«> 

tinued  to  boil  last  month*  There  was  no 
rollback  on  either  price  or  volume  and  there  is  a  definite 
shortage  of  salable  merchandise •  Auction  activity  was  off 
slightly  but  slack  was  taken  up  by  better  retail  sales • 


MOTOR,  September  1961  '^'X 


LI  at  of  Models 
To  Grow  Longer 


Poll  of  Industry  executives  and  division  heads  by 
MOTOR  on  how  long  the  trend  toward  more  and  more 
models  will  continue  turned  up  these  answers: 
Factories  will  continue  to  add  models  for  another  year^  possibly 
twot  after  which  there  will  be  a  gradual  reduction  in  the  model 
mix*  Car  makers  regard  certain  phases  of  the  specialty  car  craze , 
such  as  bucket  seats »  passing  fads*  Factory  sales  departments  are 
pressing  for  still  more  models  but  their  bosses,  division  chiefs 
and  company  presidents,  fear  dealers  are  fast  nearing  the  breaking 
point  in  trying  to  carry  oversize  stocks*  Finally,  6M  and  Ford 
have  explored  or  are  exploring  the  idea  of  giving  dealers  f inan<p 
cial  aid  on  carrying  the  burdensome  inventories* 


1962  Market  Guesses    Confirmation  of  a  long-standing  suspicion 
1,000,000  Cars  Apart   that  some  market  forecasts  out  of  Detroit 

are  arrived  at  by  a  my-guess-*is«as-good«a8- 
yours  method  and  not  via  a  secret  science,  as  car  builders  are 
prone  to  pretend,  is  seen  in  the  current  crop  of  predictions*  Nev«i 
er  in  the  postwar  era  have  car  company  executives  been  so  divided 
on  their  forecasts  as  they  are  this  year*  Difference  between  the 
high  and  low  estimates  is  1,000,000  cars*  Peak  prediction  comes 
from  a  GM  official,  who  sees  deliveries  ranging  between  7»250,000 
and  7f 500, 000  vehicles,  lowest  from  a  Ford  executive,  whose  guess 
is  6,500,000,  although  other  officials  of  the  conqpany  favor  a  fig- 
ure of  7fOOO,000*  Chrysler,  American  Motors  and  Studebaker-?ackard 
peg  the  1962  market  somewhere  between  those  extremes,  but  swing 
more  to  a  figure  under  7 #000,000  than  over  it* 


Sales  of  New  Series 
To  Set  Schedules 

Factories  offering  two  stand- 
ard-sise  lines  for  1962  (such 
as  Ford  with  Fair lane  and  Gal« 
axie)  will  use  dealer  orders  to 
determine  which  car  is  to  be 
the  volume  product  for  balance 
of  the  model  run*  The  ntmiber  of 
dealer  orders  in  the  first  60 
to  90  days  will  indicate  the 
bread«and-butter  brand  and  fac>» 
tory  promotion  will  be  directed 
accordingly*  Dealers  are  cau« 
tioned  against  overstocking  on 
one  line  or  the  other  before 
public  preference  is  proved* 

Saf e ty  Kc^ake  Standard 
On  19o2  RaiiU>ler  Line 

A  new  brake  system  that  will 
operate  the  front  shoes  even  if 
the  rear  lines  or  cylinders  de« 
velop  a  leak,  or  vice  versa,  is 
to  be  standard  on  Ramblers  for 
1962*  Lubrication  periods  will 


be  33,000  miles*  The  American 
will  introduce  the  **E-atick,**  a 
new  clutchless  gear-shift* 

Chevrolet  Prlogfl 
May  Shock  Rivals 

General  Motors,  as  always,  is 
playing  it  close-to-the-vest  on 
prices  until  dealer  announce- 
ments, but  Detroit  speculation 
is  that  some  Chevrolet  products 
will  be  priced  at  bedrock,  to 
the  consternation  of  its  rivals 
in  the  popular  price  field* 

VW-Sige  Ford 
^In   the  WorlEs'' 

Any  faint  doubt  that  may  have 
existed  concerning  Ford's  plan 
to  produce  a  Volkswagen-sise 
car  has  been  dispelled  by  con* 
pany  officials*  Stock  answer  of 
company  executives  when  asked 
about  the  car  is  the  familiar 
parry,  "No  comment •**  Trans la» 
tion:  It's  in  the  works* 


J» 


MOTOR,  Septeober  19&I 


More  Off loea  to  Take 
Unfair  Trade  Gripes 

Business  men  witb  conqplaints 
about  unfair  ooxnpetition  nay 
now  file  them  with  any  of  the 
59  field  offices  of  the  Small 
Business  Administration*  Previ- 
ously  such  complaints  had  to  be 
filed  with  the  Federal  Trade 
Commission^  which  has  only  10 
offices  in  the  fields 


Compacts  Boosting 
Share  of  Market 

Although  compacts  have  yet  to 
attain  50  per  cent  of  the  mar* 
ket  as  a  whole t  the  small  cars 
are  already  taking  that  big  a 
slice  of  the  business  of  some 
divisions •  In  the  case  of  Lin« 
coin-Mercury,  Comet  is  claiming 
60  per  cent  of  division  sales • 

Dealers  to  Collect 
Own  Performance  Data 

Dealers  confronted  by  problem 
of  obtaining  statistical  data 
to  measure  their  own  perform- 
ance cosqpared  with  that  of  the 
competition  may  find  solution 
to  their  dilemma  by  banding  to- 
gather •  Idea  has  proved  sue* 
cessful  in  an  Eastern  area 
where  members  of  a  line  group 
pool  information  throtigh  an  ac- 
countant •  Figures  have  proved 
more  valuable  than  the  discon- 
tinued factory  averages  and  Na- 


tional Automobile  Dealers  Assn« 
averages •  The  NADA  figures  are 
not  broken  down  by  make* 

Horsepower  Rises  as 
Economy  Claims  Drop 

Paradox  of  the  new  model  year 
is  the  upping  of  horsepower  of 
many  makes »  coupled  with  deni- 
als from  car  company  executives 
that  a  new  horsepower  contest 
is  in  the  making •  One  producer # 
who  protests  that  his  conqpany 
is  not  interested  in  speed  for 
speed's  sake»  told  a  press  pre- 
view of  an  engine  tested  out  at 
a  speed  of  over  180  mph*  Sizmil- 
taneous  with  the  re-emphasis  on 
power f  many  makers  are  shaving 
their  economy  claims  • 

Sales  Per  Dealer 
Should  Rise  In  1962 

Although  the  factories  hold 
high  hopes  for  1962,  their  pol- 
icy makers  indicate  that  there 
will  be  no  wholesale  signing  on 
of  new  dealers  to  handle  the 
expected  increase •  Most  major 
makers  are  satisfied  with  the 
size  of  their  dealer  forces, 
althotagh  some  smaller  factories 
would  like  additional  represen- 
tationo  Assuming  dealer  ranks 
are  not  expanded  and  the  hoped- 
for  upswing  materializes,  sales 
on  a  per-dealer  basis  ought  to 
show  a  broad  advance • 


Brief  but  Although  two-ply  tires  will  show  on  most  makes  for  the 
Ing>ortarJE  first  time  in  the  1962  model  year  -  a  few  cars  were 
equipped  with  the  tires  during  the  1961  run  -  tire 
makers  have  already  supplied  the  industry  with  some  single-ply 
casings  for  test  purposes*. ••Lincoln  dealers  last  month  outgrossed 
their  Cadillac  competitors  for  the  first  time  in  history,  although 
Cadillac  remains  first  in  saleso« ••Chrysler  merchants  apparently 
foresee  a  good  market  for  their  new  300  (no  initial)  series •  First 
month's  run  was  sold  out  to  dealers  before  the  car  went  into  pro- 
duction**. •Fair  lane  and  Meteor  will  expand  their  model  offerings 
early  next  year* •••Decorative  item  on  one  1962  product  is  a  near 
duplicate  of  a  symbol  Hitler  appropriated  for  his  Nasi  party  (not 
the  swastika) ••••The  Corvair  will  offer  its  first  convertible  in 
March** ••Now  that  nearly  every  dealer  has  a  product  in  every  price 
class,  what  happens  to  the  classic  salesman's  excuse:  **We  lost  the 
deal  because  we  didn't  have  anything  in  his  price  class?** 


MOTOR,  September  1961 


-^^ 


{ 


Pickup  ^^  Service     Arter  a  lively  July,  service  and  malntencLnce 
Eacpected  This  IJEnth   voluxoe  dropped  off  a  little  In  the  closing 

weeks  of  August  but  the  loss  was  not  severe 
and  most  shops  expect  demand  to  recover  sharply  this  month,  even 
before  the  rush  of  winter  service  sets  in«  Last  month's  voliune, 
despite  the  recent  drop,  ran  «bout  the  same  as  last  year,  although 
activity  varied  widely  from  one  area  to  another*  One  reason  is  the 
high  interest  in  the  forthcoming  new  car  models,  particularly  the 
super ^compacts*  Neglect  of  cars  before  trading  them  in  seems  to  be 
mounting,  according  to  many  dealers  who  take  them  in« 


Jobber  Sales 
Vary  Vldely 

Rarely  have  such  wide  swings 
been  noted  in  Jobber  sales  as 
this  year  and  seldom  has  the 
variation  between  areas  been  so 
pronounced •  Different  locali« 
ties  are  snapping  out  of  the 
recession  at  different  rates  of 
speed*  All  wholesalers  expect 
better  business  this  month  but 
some  are  worried  by  tightening 
collections  and  all  by  price 
cutting  on  antifreeze,  which  is 
no  longer  fair-traded*  Several 
non-automotive  outlets  are  of- 
fering at  below  Jobber  price* 

Advance  Selling 
a:*lngs  No  Penalty 

How  sacred  are  public  Intro* 
duction  dates  set  by  factories? 
Do  dealers  who  observe  dead* 
lines  hurt  themselves ?The  ques- 
tions arise  because  selling  of 
new  models  in  advance  of  facto- 
ry dates  has  cropped  up  again 
this  year*  Violators,  who  take 
the  cream  off  the  market  and  at 
peak  prof its, are  seldom  slapped 
down  by  factories*  In  one  in- 
stance, involving  a  Ford  brand, 
dealers  were  given  factory  go- 
ahead  to  sell  before  the  formal 
date  fixed  by  the  coiqpany^ 

Oldsmobile,  Rynbler 
Raise  Sights  MbsT 

Steepest  new  model  goal  in 
the  industry  has  been  set  for 
Oldsmobile  merchants*  Factory 
is  asking  each  outlet  to  top 
last  year  by  a  minimum  of  35 
per  cent*  Division  will  sell 


about  295fOOO  units  this  year, 
wants  to  move  no  fewer  than 
l|^50,000  new  models*  The  second 
highest  target  is  a  30  per  cent 
increase  hoped  for  by  American 
Motors*  Company  will  deliver 
about  385 #000  cars  this  calen- 
dar  year,  is  sighting  500,000 
registrations  in  calendar  1962* 

Chevrolet  Ups  Dealer 
19fe2  6oal  2o  !>er  geiit 

With  a  line  of  32  models,  two 
more  than  in  1961,  Chevrolet 
dealers  have  been  given  a  goal 
of  1,900,000  deliveries  for  the 
new  model  year,  an  increase  of 
325fOOO  cars,  or  20  per  cent, 
over  the  1,575#000  units  fore- 
seen for  this  year*  The  coB^>any 
looks  to  sell  1,300,000  conven- 
tional cars,  1|.00,000  of  its  new 
Chevy  II  line  and  200,000  Cor- 
vairs«  Chevy  II,  out  the  end  of 
this  month,  will  offer  two  en- 
gineer (1)  a  153  cu*  in*  I4.  rat- 
ed at  90  hp  and  (2)  a  19I4.  ou* 
in*  6  producing  120  hp*  The  new 
line,  on  a  110  in*  wheelbase, 
will  come  in  nine  models* 

Hew  Series  Run 
Into  Output  Snags 

As  forecast  in  these  pages, 
car  factories  are  running  into 
production  problems  with  some 
of  their  new  entries •  One  such 
vehicle  made  two  trips  through 
the  line  before  clearing  final 
inspection*  mitil  the  difficul- 
ties can  be  ironed  out,  dealers 
will  have  to  put  up  with  errat- 
ic deliveries*  This  applies  on« 
ly  to  models  new  to  1962  lines* 


40 


MOTOR,  September  1961 


Rewarding  Reminders 

Without  determined  selling,  there  can  be  no  success  in  any 
business. 

This  is  a  fact  too  often  overlooked  in  the  service  field.  While  it 
is  easy  to  find  hundreds  of  hard-selling,  profit-making  repairshops 
and  service  stations,  thousands  more  are  content  to  let  car  owners 
drive  in  and  buy  service  off  the  shelf,  as  they  would  oatmeal  or 
canned  beans. 

The  fall  selling  season  illustrates  this  truth  better,  perhaps, 
than  any  other  time  of  year.  Car  owners,  at  least  in  areas  where 
winter  temperatures  dip  below  the  freezing  point,  voluntarily 
buy  antifreeze.  A  smart  shop  never  lets  them  stop  there. 

For  years,  it  has  been  customary  to  sneer  at  efforts  to  encourage 
additional  purchases  by  customers  as  "barbershop"  selling.  Ac- 
tually no  high-pressure  is  necessary.  In  fact,  some  "selling"  is  no 
more  than  a  mere  mention  of  a  car's  needs,  a  reminder  of  some 
accessory  or  service  which  the  customer  knows  he  wants  but  does 
not  think  of  at  the  moment  unless  his  memory  is  nudged. 

How  many  times  have  we  run  out  of  some  important  item 
around  the  house,  simply  because  we  forgot  to  buy  it  the  last  time 
we  shopped?  A  reminder  by  the  clerk  would  have  been  genuinely 
appreciated. 

Why  not  befriend  the  customer  of  the  garage  or  service  station 
the  same  way?  Tell  him  about  the  service  his  car  needs.  If  it 
really  needs  the  work  or  the  merchandise,  he  will  buy,  and  thank 
you  for  reminding  him. 

EDWARD  FORD 
Editor 


OR,  September  1961 


^V 


Dealers  Must  Still  Fight 


A  veteran  who   has  watched  car  retailers  struggle  for  36 
years  tells  what  it  is  they  need  and  what  they  must  do  to  get  it 


By  Claude  S.  Klugh 

jr\.s  I  look  back  over  36  years  of  car  dealer  associa- 
tion work,  I  am  amazed  at  a  paradox.  The  problems 
that  confront  dealers  today  differ  by  worlds  from 
those  that  faced  them  in  1925,  yet  the  really  big  prob- 
lem today  is  exactly  the  same  today  as  it  was  back 
then. 

I  mean  by  this  that  the  specific  threats  to  dealer 
profits  have  changed  as  the  country  has  changed  and 
as  producers  have  dwindled  and  consumers  multi- 
plied. I  mean  further  that  the  one  great  obstacle  to 
overcoming  these  problems  is  still  one  of  persuading 


dealers  that  they  must  fight  together  for  the  better- 
ment they  so  sorely  need  today. 

Some  people  seem  to  have  got  the  idea  that,  in  the 
old  days,  our  associations  did  nothing  but  fight  the 
car  factories.  The  truth  is  that  dealers  back  in  the 
*20*s  did  not  have  too  much  direct  contact  with  De- 
troit. Their  bosses  in  the  vast  majority  of  cases  were 
the  distributors. 

It  is  hard  today  to  realize  the  size  of  some  of  these 
distributors  and  the  power  they  wielded.  They  con- 
trolled vast  territories  and  some  of  them  became  mul- 
timillionaires. Factory  policy  was  expressed  through 
these  distributors  and  in  some  cases  factory  branches. 
All  these  were  more  than  willing  to  express  it.  Deal- 
ers were  at  their  mercy  and  the  attitude  of  the  fac- 
tories behind  them  was  callous  and  often  brutal. 

Strangely  enough,  it  was  not  factory  or  distributor 
abuser  that  first  led  dealers  into  associations.  As  laie 
as  the  '20's,  the  lawmakers  still  considered  the  auto- 
mobile a  luxury  and  made  it  a  fair  target  for  dis- 


Now  as  in  1925,  the  greatest  obstacle 
is  getting  enough  dealers  interested  in 
their  problems  to  battle  for  a  solution 


42 


for  Their  Rights 


criminatory  taxes.  Dealer  associations  fought  to  erase 
this  impression  and  one  of  their  major  early  achieve- 
ments was  convincing  lawmakers  that  the  automobile 
had  become  a  necessity. 

We  were  faced  also  with  the  problem  of  selling  cars 
to  people  who  had  no  fit  roads  to  drive  them  on. 
Much  of  our  early  effort  was  devoted  to  good  roads. 

And,  of  course,  most  local  associations  back  in 
those  days  were  tied  up  with  annual  automobile 
shows.  This  was  a  useful  activity,  I  suppose,  but  it  did 
dilute  efforts  that  might  have  done  dealers  more 
good  in  the  long  run.  In  some  cases,  I'm  sorry  to  say, 
the  show  became  the  tail  that  wagged  the  associa- 
tion dog. 

Over  the  years,  dealer  associations  have  helped  to 
keep  taxes  in  check.  We  still  have  too  many  and  nei- 
ther the  dealer  nor  the  car  owner  gets  anywhere  near 
as  much  benefit  as  he  pays  for.  We  still  need  more 
roads  but,  compared  with  the  1920's,  today's  network 
of  highways  in  this  country  is  a  kind  of  wonder  work- 
ing and  dealer  associations  can  take  part  of  the  credit 
for  working  it. 

All  this  does  not  mean  that  dealers  had  no  prob- 
lems with  their  factories.  Factory  coercion  was  often 
blatant.  Happily,  some  of  the  worst  offenders  are  no 
longer  with  us. 


Cloud«  S.  Klugh 


CLAUDE  S.  KLUGH,  author  of 
this  article,  retires  Sept.  15  as 
general  manager  of  the  Pennsyl- 
vania Automotive  Assn.,  largest 
of  the  state  groups,  after  36 
years'  service. 

During  this  time,  he  has  seen 
the  retail  automobile  trade  at  its 
best  and  worst— in  depression, 
under  strict  government  control, 
in  postwar  prosperity.  He  has 
studied  its  problems  at  first  hand. 

Here,  as  an  onlooker  instead  of  a  participant,  he  re- 
flects upon  conditions  as  he  has  found  them,  and  ventures 
some  opinions  as  to  the  future  of  automobile  retailing. 

Dealers  everywhere  will  find  the  thoughts  stimulating 
and  perhaps  an  antidote  for  the  pessimism  that  is  en- 
countered so  often  today. 


I  can  remember  when  lots  of  factory  sales  man- 
agers thought  the  way  to  sell  more  cars— or  get  greater 
penetration  of  the  market  as  they  liked  to  call  it- 
was  to  appoint  more  dealers.  This  got  worse  during 
the  1929  depression  when  factories  sometimes  ended 
up  with  three  dealers  where  they  had  had  only  one 
before.  [continued  on  page  132 


•k'^ 


High  resistance  check  on  Chrysler  is 
made  with  jumper  from  regulator  igni- 
tion terminal  to  battery's  positive  post 


To  lick  persistent  flickering  on  alter- 
nator-equipped Chrysler,  solder  perma- 
nent jumper  to  terminal  of  38  ohm  re- 
sistor as  well  as  to  base  of  regulator 


EASY  CUREJ 


Simple  procedures  to  help  you 
lick  an  electrical  failure  that  is  be- 
coming increasingly  troublesome 


One  of  the  latest  service  problems  to  crop  uj 
that  of  light  flickering  on  a  number  of  late-m( 
cars.  The  ability  to  handle  troubles  such  as  thi 
ficiently  is  what  separates  the  men  from  the  boyj 
the  service  front.  It  also  can  make  the  difference 
tween  a  profit  or  a  loss  on  the  job. 

The  complaint  can  be  that  either  the  headli 
or  the  interior  lights  or  both  flicker  on  a  195 
model  car.  If  the  car  has  an  ammeter,  the  needle  i 
fluctuate  over  a  wide  sector  of  the  scale,  but  the  m 
ment  is  always  at  a  fixed  rate.  The  car  can 
equipped  with  either  a  generator  or  an  alternate 

A  number  of  points  should  be  kept  in  mind  w 
troubleshooting  a  complaint  like  this. 

First,  a  slight  amount  of  flicker,  usually  more 
ticeable  in  the  map  light  or  dome  light,  is  nor 
when  the  voltage  regulator  first  cuts  in.  During 
winter,  and  especially  after  a  cold  start  which  \o^ 
battery  voltage,  generator  output  and  field  cur 
are  high.  The  greater  variation  in  voltages  at 
time  increases  oxidation  of  the  regulator  con 
points.  A  lag  in  the  contact,  caused  by  oxidation, 
cause  a  greater  change  in  armature  voltage  and 
crease  the  flicker. 

Remember,  too,  that  when  lights  dim  appreci 
the  trouble  must  be  in  the  lighting  circuit  itself, 
the  charging  circuit.  With  the  lighting  circuit  in  j 


To  remove  oxidation  from  voltage  regu- 
lator contacts,  they  must  be  filed  paral- 
lel with  the  length  of  point  armature 


Armature  is  held  down  while  tape  is  re- 
moved to  keep  from  leaving  lint  on  it 


44 


MOTOR,  September 


FOR  FLICKERING  LIGHTS 


condition,  current  at  approximately  battery  voltage 
is  delivered  to  the  lamps.  The  lighting  circuit  can  be 
checked  quickly  with  a  voltmeter  by  measuring  the 
voltage  drop  between  the  battery  and  a  headlamp,  or 
by  comparing  battery  voltage  with  the  voltage  avail- 
able at  the  lamp. 

It  is  best,  when  troubleshooting  a  complaint  about 
flickering  lights,  to  check  methodically.  First,  check 
battery  capacity.  Then  check  the  condition  of  the 
battery  cables  and  other  electrical  connections  in 
both  the  insulated  and  ground  side  of  the  charging 
circuit  to  make  certain  they  are  clean  and  secure. 
There  must  be  a  good  ground  connection  between 
the  base  of  the  regulator  and  the  generator  housing. 
Install  an  extra  ground  wire  between  these  two 
points,  if  necessary. 

Next,  check  the  regulator  contact  points  for  oxida- 
tion and  high  resistance,  [continued  on  page   141 


With  a  tester  calibrated  in  1/lOOth  of 
volt,  battery  capacity  can  be  checked  in 
two  minutes.  Voltage  of  the  individual 
cells   should    vary    less   than    .05    volts 


What  Detroit  Is  Thinking 


This  Permanency  Business 

The  new  command  at  Chrysler,  for  all  the  barrels 
of  ink  devoted  to  editorial  speculation  on  the  per- 
manency versus  the  impermanency  of  the  setup,  may 
be  cemented  in  a  lot  more  solidly  and  around  for  a 
lot  longer  time  than  many  management-level  peo- 
ple at  Ford  and  General  Motors. 

Assuming  automatic  retirement  at  age  65,  an  in- 
dustry practice  seldom  deviated  from,  Ford  and  GM 


By  Robert  Lund 

Detroit  Editor  of  MOTOR 


are  in  line  to  lose  more  of  their  top  talent  than 
Chrysler  within  the  next  few  years.  No  names,  please, 
because  a  man  does  not  like  to  be  reminded  that  his 
working  years  are  burning  out  on  him. 

Young  Men  in  Saddle 

Aside  from  individuals  who  left  Chrysler  during 
the  past  year  for  personal  reasons— voluntarily  or  in- 
voluntarily—the company  has  suffered  heavy  losses  in 
executive  personnel  via  retirements.  Charles  L.  Ja- 
cobson,  M.  C.  Patterson,  E.  C.  Row,  J.  B.  Wagstaff 
and  James  C.  Zeder,  veterans  all,  have  retired  from 
the  firm.  With  one  or  two  exceptions,  the  present 
management  group  is  made  up  of  relatively  young 
men. 

Despite  the  great  rewards  that  go  with  holding  a 
top  job  at  a  car  company,  there  is  actually  a  dearth 
of  management  manpower.  Thus  Chrysler  will  seek 
to  hang  onto  its  remaining  talent. 

[continued  on  page  153 


:  MOTOR,  September  196 J 


\N 


2  Front  impact  on  1960  Chevrolet  bent  both  sides 
of  frame.  Damage  is  more  severe  on  left  side 


2  Crossmember  is  cut  to  relieve  strain,  making 
it   easier   to   straighten   frame   side   members 


Fast  Replacement  of  Front 
Crossmember  Assembly 


This  method  will  save  time  and  labor 
on  an  unusual  type  of  construction 


By  William  J.  Moreland   Technical  Editor  of  MOTOR 


y   Distance  from  front  hole  in  new  crossmember       g  Tacking  crossmember  to  frame  to  hold  length 
to  edge  of  hole  in  bracket  is  set  at  36f^  in.  to  exact  dimension.  Chain  and  turnbuckle  help 


4^ 


MOTOR,  September  1961 


c  and  turnbuckle  apply  needed  push  and 
to  straighten  frame  behind  crossmember 


A  Crossmember,  having  served  as  a  pulling  and 
jacking  point  to  straighten  frame,  is  cut  off 


eeve  of  old  crossmember  being  peeled 
f  siderail  after  the  welds  have  been  cut 


g  Grinding   removes  old  welds   from  front   of 
frame    before    installing    new    crossmember 


a  bar  is  clamped  to  frame.  Space  from  base 
to  center  of  front  hole  must  be  6^  in. 


1  A  Overlapping  sleeve  on  crossmember  assembly 
is  arc-welded  to  frame  to  complete  the  job 


R,  September  1961 


Vi 


Do  the  Whole  Brake  Job 


Here's  the  way  to  persuade  car  owners  that  their 
safety  demands  thoroughgoing  work  even  if  the 
ticket   is   bigger — and   more   profitable   to   you 


W  hen  MOTOR  Magazine  made  its  extensive 
study  of  the  brake  service  market  last  year,  it  found 
that  every  second  car  on  the  road  needed  brake  work 
of  some  kind. 

One  explanation  of  this  state  of  affairs  was  that 
shops  were  not  taking  the  trouble  to  pull  a  wheel  to 
see  what  kind  of  shape  the  brakes  were  in.  Another 
explanation  might  well  be  that  many  shops  do  not 
take  the  trouble  to  do  a  thorough  job  even  when  the 
car  owner,  realizing  his  brakes  are  not  what  they 


Internal  leak  in  a  power-brake  unit  can 
be  checked  with  vacuum  gauge,  as  shown 


ought  to  be,  asks  a  shop  to  do  something  about  them. 

There  is  no  excuse  for  slighting  a  brake  job.  It  is 
unfair,  often  dangerously  so,  to  the  customer.  And  it 
is  unfair,  sometimes  expensively  so,  to  the  repairshop. 

The  car  owner  who  drives  out  with  only  partially 
repaired  brakes  may  be  heading  for  an  accident  the 
first  time  he  tries  to  stop.  With  the  law  concerning 
itself  more  and  more  with  the  question  of  what  shops 
repaired  cars  involved  in  accidents,  where  poor  m^ 
chanical  condition  is  a  factor,  the  service  manager  or 
garageman  who  fails  to  do  the  work  thoroughly  is 
asking  for  trouble. 

Further,  a  shop's  failure  to  sell  the  customer  a  com- 
plete brake  job  is  picking  its  own  p>ocket.  To  cite  one 
instance,  a  major  brake  adjustment  on  one  popular 
make  car  is  flat-rated  at  $10.45.  That  is  a  job  cus- 
tomers like  to  ask  for  if  anything  goes  wTong  with 
their  brakes,  and  a  shop  can  make  lots  of  ownen 
happy  by  doing  that  much  work  and  no  more.  It  will 
not  assure  the  customer  a  def)endable  job  and  it  will 
not  bring  the  shop  the  much  higher  gross  it  could 
earn  by  selling  a  complete  job. 

Suppose  a  shop  takes  the  trouble  to  examine  the 
brake  system  closely  on  a  car  the  owner  thinks  needs 


Hold-down  springs  are  checked  to  see  how 
much  life  remains.  New  spring  is  at  left 


Testing  drum  for  roundness  before  taking 
a  cut,  which  must  be  held  to  safe  limits 


48 


MOTOR,  September  1961 


only  an  adjustment.  It  will  often  find  the  brakes 
need  relining.  In  many  cases,  too,  the  master  and 
wheel  cylinders  probably  will  need  an  overhaul,  and 
on  some  cars  drums  will  have  to  be  turned. 

The  complete  package  in  this  case  will  take  $35.75 
worth  of  labor,  plus  $30.65  for  parts.  That  $66.40  is  a 
far  cry  from  $10.45  for  a  major  adjustment. 

This  is  only  an  imaginary  case,  of  course,  but  the 
fact  remains  that  every  brake  job  requires  more  work 
than  the  owner  is  inclined  to  think  it  does  and  more, 
in  many  instances,  than  the  repairman  may  be  in- 
clined to  think  at  first.  That  is.  if  the  final  job  is  go- 
ing to  be  comeback-proof.  All  work  has  to  be  done 
that  way  these  days  if  the  shop  is  to  make  any  profit. 

What  is  a  thorough  brake  job?  There  is  no  single 
answer  to  that  question.  The  odometer  reading  and 
the  general  condition  of  the  individual  car  will  give 
the  repairman  a  clue  as  to  the  extent  of  the  inspec- 
tion he  ought  to  make  and  the  amount  of  work  he 
should  try  to  sell. 

One  thing  a  shop  can  always  be  sure  of.  That  is  the 
wisdom  of  using  quality  lining  and  quality  brake 
fluid.  It  is  always  astonishing  to  find  that  some  shops 
still  think  they  can  make  a  cent  or  two  extra  by  in- 
stalling second-grade  lining  [continued  on  page  224 


Testing  hose  for  sponginess  or  other  weak- 
ness.  Failure  here   can   undo  good  reline 


Capital 
Close-Ups 

By  Bert  Mills 

Washington  Editor  of  MOTOR 


McNamara  Wows  Washington 

Eight  months  after  quitting  Detroit  for  Washing- 
ton, Secretary  of  Defense  Robert  S.  McNamara  is  be- 
ing acclaimed  as  the  success  story  of  the  Kennedy 
cabinet.  The  performance  of  the  former  Ford  presi- 
dent in  an  almost  impossible  job  has  been  applauded 
by  all  except  the  generals  and  admirals  whose  wings 
he  has  clipped. 

President  Kennedy  regards  McNamara  as  the  "most 
useful"  member  of  his  official  family.  Congressional 
leaders  have  been  astounded  at  his  intellectual  capac- 
ity and  the  speed  with  which  he  has  grasped  difficult 
military  problems.  House  members  are  still  talking 
about  a  McNamara  appearance  before  the  House 
Armed  Services  Committee  back  in  July.  He  occupied 
the  witness  chair  for  four  straight  hours,  fielding 
questions  from  37  Congressmen  on  the  most  complex 
subjects  without  a  fumble. 

The  military  brass  are  used  to  managing  their  civil- 
ian boss,  using  him  as  a  Congressional  buffer  and 


front  man.  Instead  McNamara  really  runs  the  Penta- 
gon and  makes  the  policy  decisions  himself.  He  works 
a  14-hour  day  starting  at  7:15  a.m.  He  reserves  90 
minutes  each  morning  for  what  he  calls  "creative 
planning"— a  period  of  isolation  in  which  he  devotes 
himself  to  solving  a  single  major  problem. 

He  finds  running  the  Pentagon  far  different  from 
operating  the  Ford  empire.  He  told  one  reporter 
there  is  a  big  difference  in  "lead  time."  At  Ford,  it 
takes  two  years  to  learn  how  effective  policies  are.  At 
Defense,  it  takes  perhaps  five  years. 

Defense  Build-up  to  Spur  Sales 

Berlin  crisis  and  other  foreign  scares  are  bound  to 
bring  better  business  to  the  automobile  industry. 
Sales  of  both  new  and  used  cars  are  sure  to  be  stim- 
ulated by  higher  employment,  fatter  payrolls,  a 
stepped-up  economy  generally.  Unless  tensions  ease 
—and  government  leaders  do  not  expect  that— there 
may  even  be  some  scare      [continued  on  page  210 


MOTOR,  September  1961 


\!«^ 


After  they  had  exchanged  greetings,  Black  said,  "American 
dealers  I  know  came  back  from  abroad  with  such  glowing  tales 
I  got  the  idea  they'd  been  in  a  kind  of  car  dealer's  paradise" 


Do  Dealers  Need  Big-  Brother? 


Cap  Moran  hears  from  a  retailer  who 
has  seen  it  in  action  that  government 
control  does  not  live  up  to  its  billing 


V^ap  Moran,  Morrisvilie's  oldest  and  most  generally 
respected  dealer,  had  just  shed  his  coat  and  was  about 
to  climb  into  a  chair  in  the  hotel  barbershop  when 
Gaetano,  the  proprietor,  answered  the  phone,  then 
motioned  to  Cap. 

"The  call's  for  you,  Mr.  Moran,"  he  said. 

"Moran  speaking,"  said  Cap,  as  he  picked  up  the 
instrument.  **Oh  yes,"  he  said  after  a  pause.  "I  know 
Clarence  Black.  If  he's  got  time,  tell  him  to  come  on 
down  to  the  hotel  and  we'll  have  lunch. 

There  was  a  pause  and  he  said,  "That's  fine.  Tell 
him  I'll  wait  for  him  in  the  lobby. 

"That's  the  trouble  with  having  an  efficient  secre- 
tary," he  said  to  the  barber  as  he  stepped  up  into  the 
chair.  "They  must  be  part  bloodhound.  You  can't 
hide  from  them." 

A  half  hour  later  Cap  was  in  the  lobby  when 
Black  came  in.  He  was  a  tall,  firmly  muscled  man 


with  close-cropped  white  hair  and  a  coat  of  tan  that 
comes  only  from  a  long,  leisurely  vacation. 

"Glad  to  see  you,  Clarence,"  said  Cap,  extending  a 
hand.  "What  brings  vou  to  a  whistle  stop  like  Morris- 
ville?" 

"A  chance  to  chat  with  you,"  said  Black,  with  a 
grin  that  said  he  meant  it.  "My  wife  and  I  are  getting 
back  from  a  trip  abroad.  She  has  a  friend  near  here 
she  wanted  to  tell  all  about  the  trip,  so  I  thought  I'd 
run  over  and  help  you  settle  the  world's  problems." 

"Couldn't  we  do  that  better  over  lunch?"  asked 
Cap. 

"And  a  drink,"  said  Black.  "Scandinavians  have 
wonderful  countries  but  that  aquavit  of  theirs 
shouldn't  be  sold  for  anything  but  paint  thinner.  I'd 
like  to  tie  into  a  gin  and  tonic." 

When  they  had  settled  down  at  a  table.  Cap  or- 
dered drinks  and  then  remarked: 

"You  look  as  if  the  vacation  added  10  years  to  your 
life.  VV^here  did  you  go?" 

"All  the  Scandinavian  countries,"  said  Black.  "My 
wife  wanted  a  peek  at  the  midnight  sun  so,  among 
other  things,  we  took  a  boat  up  to  North  Cape.  We 
spent  most  of  our  time,  though,  in  Stockholm,  Oslo 
and  Copenhagen."  [continued  on  pace  168 


50 


MOTOR,  September  1961 


Comet  Emphasizes  Quiet 


Mechanical  changes  seek  smooth 
operation,  longer  life  •  •  •  Rear  fresh- 
ly styled  .  .  .  Luxury  trim  is  now 
standard    on    new    custom    scries 


Custom  four-door  wagon.  This  new  custom 
series    replaces     last    year's    trim    option 


Rear  transmission  support. 
Three-leaf  spring  is  mounted 
in    rubber    to    crossmember 


Rear  view  of  two-door  sedan  shows  relo- 
cated taillights  and  rounded  fender  contours 


V^omet,  carrying  a  Mercury  nameplate  the  first  time 
in  1962,  has  numerous  mechanical  changes  directed 
toward  quieter  operation  and  longer  life,  and  a  newly 
styled  rear  end. 

The  Mercury  name  appears  in  block  letters  across 
the  front  of  the  hood,  while  each  front  fender  carries 
the  Comet  designation  in  script.  The  rear  end  of  the 
car  is  more  rounded  in  appearance.  The  characteris- 
tic "raised-eyebrow**  taillights  have  been  replaced  by 
dual  lights  at  each  end  of  the  rear  panel.  Exterior 
dimensions  are  unchanged. 

While  no  new  body  styles  have  been  added,  the 
number  of  model  designations  has  been  increased 
from  five  to  nine  by  the  introduction  of  a  new  cus- 
tom series.  Previously,  a  de  luxe  trim  package  was 
available  for  all  models  except  the  S-22.  This  option 
has  been  dropped  and  cars  so  equipped  are  listed  as 
custom  models. 

Two-door  and  four-door  sedans  and  two-door  and 
four-door  station  wagons  are  offered  in  both  standard 
and  custom  versions.  The  S-22,  equipped  with  bucket 
seats  and  all-vinyl  trim,  is  available  only  in  a  two-door 
model. 

Changes  in  the  engine  and  its  mountings  are  de- 


signed to  minimize  vibration  and  resulting  drive  line 
noise.  A  vibration  damper  on  the  front  end  of  the 
crankshaft  and  a  relocated  center  counterweght  on 
the  shaft  itself  smooth  out  torsional  vibration.  The 
rear-engine  mount  consists  of  a  three-leaf  steel  spring, 
attached  to  the  transmission  at  its  front  end  and  to 
the  floor-pan  crossmember  at  the  rear.  A  rubber  bis- 
cuit provides  insulation  from  the  body  structure  at 
this  point.  The  mounting  spring  employed  with  au- 
tomatic transmission  is  T]/^  in.  long,  while  the  one 
used  in  cars  equipped  with  manual  gearbox  measures 
12  in. 

Engine  Details  Changed 

Main-bearing  area  has  been  increased  by  eliminat- 
ing the  groove  in  the  lower  insert.  Push-rod  ends  are 
now  hardened  to  reduce  wear  and  reduce  the  fre- 
quency of  valve  adjustments.  The  cylinder-head  gas- 
ket has  been  redesigned  to  prevent  leakage.  The  en- 
gine front  cover  is  now  an  aluminum  die  casting,  in- 
stead of  a  steel  stamping.  Its  increased  rigidity  is  said 
to  provide  greater  protection  against  oil  leakage.  The 
top  compression  rings  are  [continued  on  page  214 


MOTOR,  September  J96i 


^x 


CHANGES  NUMEROUS  IN 


Many  of  them  in  electrical  system.  .  .  New  drive  for 
V-8's  .  •  •  Lube  period  extended  to  32,000  miles  •  •  • 
Plymouth,  Dodge  have  cable  throttle  control, 
different  parking  brake  •  •  •  Manual  shift  altered 


JVLechanical  changes  on  1962  Chrysler  Corp.  cars 
range  from  bodies  to  brakes  and  starters  to  steering. 
With  the  exception  of  Dodge,  which  is  described  on 
the  following  page,  no  styling  photographs  on  Chrys- 
ler lines  could  be  published  as  MOTOR  Magazine 
went  to  press.  This  material,  however,  will  appear  in 
motor's  October  issue. 

Power  pi  ants,  are  basically  the  same,  with  some  re- 
shuffling of  applications.  The  145  hp,  225  cu.  in.  6 
cyl.  engine  with  aluminum  block  is  optional  on  Vali- 
ant and  Lancer.  This  same  engine,  but  with  cast-iron 
block,  is  standard  on  some  Plymouth  and  Dart  mod- 
els. 

Changes  have  been  made  in  engine  accessories.  On 
Chrysler  engines,  a  new  cooling  fan  with  a  blade 
depth  of  2  in.,  compared  with  ls4  *"•  on  1961  en- 


QHe-V'tZt  S0LEK01D. 


OVCRRUNNING 

Clutch  drive 


DETENT  ROLLER 

(SHOWN  IN  DOOd  QLOSeO 

POSJTION  J 


Door  hinges  on  Plymouth,  Dodge  bodies 
have  torsion-bar  type  checks  with  in- 
termediate    and     full-check     positions 


REDUCTION  SEAR 

{3  5   10   <    SATIC) 


NYLON 
ACTUATOR 


New  starter  with  3.5-to-l  reduction 
gear  set  is  used  on  all  cars  except 
Chryslers  with  manual  transmission 


gines,  enables  a  smaller  and  lighter  radiator  to  be 
used  with  no  loss  in  cooling  efficiency. 

Throttle  controls  on  Plymouth  and  Dodge  6  cyl. 
and  V-8's  are  now  cable-actuated,  eliminating  feed- 
back of  noise  and  vibration  to  the  pedal.  The  cable  is 
made  from  stranded  stainless  steel  wire.  The  steel 
conduit  in  which  the  cable  operates  is  sealed  and 
lined  with  a  self-lubricating  plastic.  The  pedal  works 
on  a  roller  for  smooth  operation. 

New  mounts  are  used  on  Plymouth  and  Dart  6 
cyl.  engines  and  on  the  Plymouth  and  Dodge  361  cu. 
in.  V-8.  The  new  front  mounts,  placed  at  a  45  deg. 
angle,  offer  less  resistance  to  engine  roll  than  the 
vertical  mounts  used  on  1961  models.  The  new  verti- 
cal-shear type  mount  attached  to  the  transmission  is 
much  softer  than  last  year's  pad  type.  Plymouth  and 
Dodge  engines  are  mounted  farther  forward  and  low- 
er than  on  196 Ts  to  reduce  tunnel  height. 

Many  changes  have  been  made  in  the  electrical  sys- 
tem. A  printed  circuit  is  used  for  the  instrument  clus- 
ter on  Plymouth,  Valiant  and  Lancer.  A  wiring  har- 
ness disconnect  is  used  on  the  engine  side  of  the  fire- 
wall on  all  cars.  All  wires  passing  into  the  engine 
compartment  terminate  in  a  single  quick-disconnect 
fitting  which  snaps  into  a  hole  in  the  dash  panel.  All 


Axial-flow  blower  delivers 
up  to  240  cu.  ft.  of  air 
per  minute  on  Dodge,  Ply- 
mouth heater  and  ventilator 


All  wires  from  engine  com- 
partment through  dash  lead 
to  this  quick-disconnect 
unit     located     on     firewall 


I 


s^ 


^OTOiai,  September  1961 


1962  CHRYSLER  CORP.  CARS 


STEERING  SHAFT 


Shield  over  headlamp  filament  is  ex- 
tended downward  to  cut  glare  caused 
by  reflections  from  bumper  chrome 


Dl£-CJ^ST 
ALUMIIiUM  HOUSiHe 


BALL  SEARINGS 


WOJ?M  SHAFT 


II  ECmCU  LATINS- 
BALL  NUT 


CflOSS  SHAFT 


Recirculating  ball-type  manual  steer- 
ing, mounted  on  K  brace  engine  sup- 
port, is  used  on  Dodge-Plymouth  cars 


wires  on  the  engine  side  plug  into  this  fitting.  Checks 
of  dash  gauges  can  be  made  at  the  fitting  to  speed 
service. 

A  service  aid,  too,  is  a  new  fuse  block  accessibly 
mounted  under  the  instrument  panel,  except  on 
Chrysler.  On  Chrysler,  it  is  located  inside  the  glove 
box.  The  fuse  block  is  marked  to  show  the  circuit 
each  fuse  protects.  Circuit  breakers  are  retained  to 
protect  the  headlamp  and  wiper  circuit. 

A  new,  smaller  all-plastic  turn-signal  switch,  said  to 
be  quieter  and  smoother  in  operation,  is  used  on 
Valiant,  Lancer,  Plymouth  and  Dodge.  A  steel  lever 
replaces  the  aluminum  one  used  last  year.  The  caps 


on  the  low-beam  headlamp  filaments  are  larger  on 
all  cars  to  cut  glare  caused  by  reflections  from  the 
bumper  and  other  polished  surfaces  ahead  of  the 
lamps. 

A  smaller,  lighter  starter  with  a  reduction  gear  is 
used  on  all  1962  line-models  except  Chrysler  with 
manual  transmission.  A  3.5-to-l  reduction  gear  set 
built  into  the  motor  gives  an  armature-to-crankshaft 
ratio  of  45  to  1;  the  1961  direct-drive  ratio  was  19  to 
1.  At  normal  engine  temperatures,  the  cranking  is 
somewhat  slower  and  starter  noise  is  reduced.  At  ex- 
tremely low  temperatures,  torque  output  is  increased 
to  aid  starting.  The  solenoid  [continued  on  page  162 


REINFt)RCEMENT 
PLATE 


PEOAL  MOUNTING 
BRACKET 


VACUUM 
HOSC 


BOOSTER  UNIT 


DASH 
PANEL 


Vacuimi-suspended  power  brake  on  Dodge, 
Plymouth,  Chrysler,  is  tandem  mounted 
between    pedal    and     master    cylinder 


Labeled  fuse  box  is  located  on  pas- 
senger side  of  dash,  except  on  Chrys- 
ler, where  it  is  in  glove  compartment 


MOTOR,  September  196] 


^'*> 


Four-door  hardtop  in  Dart  440  series.  Fully 
unitized  body  comes  on  a  116  in.  wheelbase 


Lancer  170  series  station  wagon.  All  1962  mod' 
els  have  new  grille  and  instrument  cluster 


TWO  DODGES  SHORTER 


Length  of  Dart,  Polara  trimmed  .  •  . 
New  drive  on  V-8's  . . .  Parking  brake 
.  •    Electrical   units   changed 


new 


Uodge  presents  a  new  silhouette  in  the  1962  Dart. 
With  a  long  hood  and  short  rear  overhang  which  de- 
parts from  last  year's  more  conventional  design,  over- 
all length  is  cut  approximately  7  in.  Wheelbase  is 
now  116  in.,  two  less  than  on  the  196rs.  A  weight 
saving  of  over  200  lb.  is  also  achieved. 

Mechanical  changes  in  the  entire  Dodge  line  in- 
clude new  starter  and  throttle  linkage  and  differences 
in  the  automatic  transmission,  parking  brake,  steer- 
ing gear  and  axial-flow  blower  for  the  heater.  The 


ONE-PIECE  ALUMINUM  CASE 


rUO-NT  Pl«N£T&i4v  ct*H  JET 


'R£*-fl  PLAIlETA«r¥  CEAA  SET 


Dart  is  again  offered  in  three  series  but  designations 
have  been  changed. 

Once  again.  Dodge  offers  the  compact  Lancer,  but 
this  series  is  extended  from  six  to  seven  models.  The 
wheelbase  of  106.5  in.  is  unchanged. 

The  Polaris  500,  which  replaces  the  1961  Polara,  is 
offered  on  a  116  in.  wheelbase,  as  opposed  to  l%rs 
122  in.  Models  are  cut  from  six  to  only  two,  both 
sports  types. 

New  throttle  linkage  on  the  Dart  uses  a  stainless- 
steel  flexible  cable  of>erating  in  a  conduit  which  has 
a  self-lubricating  plastic  liner.  Throttle-control  link- 
age to  the  automatic  trans-  [continued  on  pace  181 


\ 

ftE*fl   0*L  PUMf^ 


Sf^IEOOMrfl"  P'K.'^\ 


PaRHiNti  SP!*4(;  £&.$|Mei.^ 


ENGINE  CRANKSHAFT 


iUh  &CAII  QAiyiNG  SHELL 


(Kichtfown) 


Stationary  contact  in  distrib- 
utor has  hole  in  center  for  ven- 
tilation. New  condenser  is  used 


New  three-speed  automatic  drive  is  smaller,  lighter.  Converter 
is  attached  to  flexible  drive  plate.  Sprag  is  used  for  parking 


Cable-operated  throttle  control 
is  used  on  all  Darts.  Cable  slides 
in  steel  sheath  which  has  plastic 
lining  and  needs  no  lubrication 


J^^ 


MOTOR.  September  1961 


FALCON  EXTENDS  LINE 

New  station  wagon  and  two  buses  added  to  1962  offer- 
ings. .Oil-change  interval  extended  to  6,000  miles.  . 
Detail  changes  made  on  engines  and  manual  transmission 


x\.  revised  model  line-up,  numerous  mechanical 
changes  and  modest  restyling  mark  the  1962  Falcon. 

Newest  addition  to  the  series  is  a  four-door  Squire 
station  wagon  with  imitation  wood  exterior  panels 
and  de  luxe  interior  trim.  The  Station  Bus,  formerly 
a  part  of  the  Econolin^  truck  series,  is  now  a  member 
of  the  Falcon  family.  The  Club  Wagon  is  a  fancier 
version  of  the  small,  forward-control  bus. 

The  144  cu.  in.  engine,  still  rated  at  85  hp  at  4,200 
rpm,  is  standard  on  all  models  except  the  Club  Wag- 
on. Regular  equipment  on  this  model  and  optional 
on  all  others  is  the  101  hp,  170  cu.  in.  powerplant. 

Both  engines  have  undergone  a  number  of  detail 
changes.  A  vibration  damper  has  been  added  to  the 
front  end  of  the  crankshaft,  and  the  center  counter- 
weight has  been  altered  to  reduce  torsional  vibration 
and  consequent  driveline  noise  at  cruising  speeds. 

Extends  Service  Periods 

The  cooling  systems  of  all  Falcons  will  be  filled  at 
the  factory  with  a  gly col-base  antifreeze.  Ford  recom- 
mends draining  and  flushing  after  80,000  miles  or 
iwo  years.  Normal  spring  and  fall  cooling  service  is 
no  longer  necessary,  according  to  the  company.  Oil- 
change  interval  has  been  extended  to  6,000  miles.  A 
new  oil-filter  cartridge  has  the  bypass  valve  located 
in  the  top  of  the  element,  instead  of  at  the  bottom.  In 
case  the  filter  must  be  bypassed  because  of  clogging, 
foreign  material  trapped  in  the  cartridge  will  not  be 
recirculated  through  the  engine.  The  new  fuel  filter 
has  an  element  which  is  said  to  require  replacement 
only  at  30,000-mile  intervals. 

Clearance  between  the  piston  and  cylinder  bore 
has  been  increased  and  the  [continued  on  page  190 


Rubber  shield  at  commutator 
end  of  generator  protects  unit 
from    dirt    and    road    splash 


Falcon  Squire,  new  addition  to  line,  is  four-door 
wagon  with  simulated  wood  panel,  de  luxe  interior 


Falcon  two-door  sedan  for  1962.  New  grille* 
imitation  air  scoop  and  straightened  fender 
line  are  the  most  noticeable  styling  changes 


Special  side  molding,  fender  or- 
naments and  wheel  cover  identify 
the  two-door,  bucket-seat  Futura 


Manual  transmission  with  inter- 
lock in  the  linkage  to  prevent 
engagement  of  low  or  reverse 
unless  clutch  is  fully  disengaged 


MOTOR,  September  1961 


^^ 


Ford  Offers  Two  Full-Size  Cars 

Galaxie  100  and  500  only  1962  series  • . .  Rocker  arms 
self-adjusting  .  •  .  Valve  stems  rustproofed  •  •  .  New 
heater  for  fuel  •  .  •  Service  periods  further  extended 


Ford  Galaxie  500  two-door  hard- 
top for  1962.  Cars  in  new  top  series 
are  Yz  in.  shorter  and  narrower 
than  the  corresponding  1961  models. 


Mechanical,  self-adjust- 
ing aluminum  rocker 
arms,  now  standard  on 
all  Galaxie  6  cyl.  engines 


New  oil  filter,  with  by- 
pass valve  at  top.  Valve 
here  prevents  recircula- 
tion    of     foreign     matter 


Jr  or  1962,  Ford  has  trimmed  its  line  of  full-size  cars 
to  two  series— the  Galaxie  100  and  Galaxie  500. 
Later  this  fall,  the  new  Fairlane  will  be  added  to 
bridge  the  gap  in  size  between  the  Galaxie  and  Fal- 
con. 

Virtually  identical  in  size  and  power  to  1961  mod- 
els, the  Galaxie  carries  the  company's  program  of 
extended  service-periods  a  step  further  with  the  in- 
stallation of  a  giycoi-base  coolant  in  all  new  cars. 
The  coolant  is  designed  to  remain  in  the  system  for 
30.000  miles  or  two  years.  It  protects  the  system  to 
30  deg.  below  zero. 

Two  other  service  of)erations,  repacking  of  front 
wheel  bearings  and  replacement  of  the  fuel  ftkcr, 
have  also  been  stretched  to  30,000  miles.  Recom- 
mended oil-drain  intervals  have  been  inu eased 
from  4  000  to  6.000  miles. 

Ford  offers  the  same  assortment  of  engines  as  in 
1961  cars.  Horsepower  ranges  from  138  for  the  6 
cyl.  engine  to  401  for  the  three-carburetor,  390  cu. 
in.  V-8.  A  new  option  is  a  four-speed  manual  trans- 
mission with  floor-mounted  shift. 

Mechanical,  self-adjusting  rocker  arms,  used  in 
some  1961  6  cyl.  engines,  are  [continued  on  page  195 


Galaxie  500  four-door  hardtop.  New  roof  and  rear 
quarter  panels  are  most  noticeable  style  changes 


Country  Squire,  one  of  five  wagons  in  new  line. 
Six  and  nine-passenger  versions  are  o£Fered 


S6 


^OTO^.^^tember  1961 


e  AA Jli^  When  You  ^ 

RE-WINTER  SERVICE 


rV.s  it  has  been  ever  since  the  automobile  was  in- 
rented,  fall  is  the  best  season  of  the  year  for  selling 
crvice.  It  could  easily  be  bigger  than  it  is.  All  it 
akes  to  push  fall  sales  of  merchandise  and  service 
abor  even  higher  is  some  extra  promotional  effort. 

Car  owners  are  accustomed  to  buying  pre-winter 
>reventive  service.  They  seldom  put  up  an  argument 
vhen  a  garage  or  service  station  tries  to  sell  them 
>bviously  needed  service.  They  would  buy  a  good 
leal  more  if  the  shop  took  the  trouble  to  sell  it  to 
liem  through  alert  merchandising. 

A  mark  of  smart  merchandising  where  pre-winter 


service  is  concerned  is  an  early  start.  A  shop  that 
waits  until  the  first  freeze  strikes  does  not  have  to  do 
any  urging  to  bring  customers  in.  But,  on  the  other 
hand,  the  crush  is  usually  so  severe  that  it  has  no 
time  to  do  a  decent  selling  job. 

Right  now  is  the  time  to  lay  plans  for  getting  the 
most  out  of  the  fall  selling  season. 

This  month  and  early  next,  there  are  two  chief 
appeals  that  can  be  used.  One  is  the  specially  priced 
pre-season  package;  the  other  the  thoroughness  that 
can  be  promised  on  work  that  is  done  before  the 
crush  starts.  [continued  on  page  64 


li 


* 


* 


* 


* 


* 


Waiting  for  the  First  Icicle? 

If  you're  one  of  those  owners  who  hove  to  see 

the  first  icicle  before  theyll   believe  their  cor 

needs  pre-winter  service,  here's  the  icicle. 

vf^  Now  you  can  stop  waiting  and  watching  and 

«  drive  in  to  let  us  weather-proof  your  car  for  the 

1^   o  stormy,  freezing  days  ahead. 

^  We'll  install  antifreeze— any  type  you  wish— 

^  and  check  the  cooling  system,  tune  up  the  engine, 

adjust  steering  and  brakes  cgid  supply  everything 

^  your   car   needs   for   safe,   comfortable  winter 

driving, 
i/  Why  not  call  us  today,  while  we  still  have 

time  to  do  a  thorough,  dependable  job? 

Brown's  Automotive  Service 
631  Bank  St. 

Phone:  PL  6-1493  Terms  Arranged 


i-i 


An  attention-getting  ad»  either  news- 
paper or  direct-mail  piece.  The  "ici- 


cle"   is   made    of    plastic,    the    kind 
often  used  to  decorate  Christmas  trees 


E 


>ir 


Cylinder  balance  test  is  started  by  first 
shorting  out  one  bank  of  cylinders.  Drop 
in  engine  speed  is  registered  by  tachometer 


Offer  Ay  inter-Proof  Tune-Ups 

A  j^irst-class  job  is  the  short  cut  to  customer 
satfsf action  and  extra  revenue  for  the  shop 


1  he  half-a-job  tune-up  is  wone  than  none  at  all. 
This  is  because  the  plugs-and-poi  nts  routine  not  only 
loses  profits,  it  can  lose  the  customer,  too.  A  proper 
tune-up,  using  the  equipment  ai  ailable  today,  is  not 
a  lengthy  procedure.  It  takes  on  y  a  little  longer  but 
it  makes  a  world  of  difference  in  added  profits  and 
satisfied  customers. 

At  this  time  of  year  especially,  it  doesn't  pay  to 
check  only  one  or  two  items  in  I  he  tune-up  package. 
Every  component  that  can  affect  performance  must 
be  checked,  if  the  tune-up  is  to  achieve  the  two  de- 
sired results.  One  is,  the  engine  will  give  maximum 
performance  and  economy.  Thi  other,  equally  im- 
portant, is,  the  customer  will  enjoy  trouble-free 
operation  throughout  the  cold  laonths  ahead. 

Compression  is  usually  checke  1  first  on  a  tune-up, 
since  an  engine  cannot  be  tuneil  satisfactorily  when 
compression  is  below  standard.  ]  Either  a  compression 
gauge  or  cylinder-balance  test  cai  i  be  used.  The  latter 
method  is  gaining  in  popularitj  because  it  is  faster 
and  is  made  at  operating  temperature  and  speed. 
This  is  important  in  pinning  dotvn  certain  mechani- 
cal conditions,  such  as  a  broken  ^'alve  spring,  or  miss- 
ing under  load  due  to  faulty  igliition. 

On  a  balance  test,  the  engine  i  s  run  on  the  various 
pairs  of  banks,  or  groups,  of  cylinders  at  a  prede- 
termined throttle  setting  with  t 
out.  A  tachometer  and  vacuu 
compare  engine  speed  and  vaci 
cylinder  groups.  With  equipmei 


other  cylinders  cut 
gauge  are  used  to 
um  of  the  various 
available,  the  vari- 


ous cylinders  can  be  cut  out  by  pressing  a  button. 
Keep  in  mind  that  secondary  cables  should  not  be 
punctured  when  making  connections  for  the  test. 

A  variation  from  the  preset  speed  of  more  than  50 
rpm  or  1  in.  vacuum  indicates  a  deficient  power  out- 
put. The  loss  could  be  in  one  or  both  cylinders  and 
the  source  of  trouble  is  pinpointed  quickly  by  mak- 
ing comparative  tests  on  a  corresponding  pair  of 
cylinders.  Carburetor  trouble  can  be  ruled  out  if 
only  one  cylinder  is  weak.  If  all  cylinders  fed  by  one 
bank  of  the  manifold  are  weak,  the  trouble  il  &i  the 
carburetor  or  a  leaking  manifold. 

Fire  Plug  Electrodes 

A  spark-plug  oscilloscope  quickly  checks  plug  per- 
formance. However,  they  must  be  removed,  inspect- 
ed and  serviced  or  replaced  on  a  tune-up  to  assure 
extended  trouble-free  performance.  Don't  forget  to 
file  the  electrodes  when  servicing  the  plugs.  This 
makes  a  big  difference  in  the  amount  of  voltage  re- 
quired to  fire  them. 

Check  the  ignition  wires  carefully  and  replace  any 
that  are  brittle  or  damaged.  Make  sure  the  wires  are 
properly  placed  in  their  supports  on  V-8*s  to  avoid 
crossfiring. 

Inspect  the  rotor  and  cap,  and  clean  any  corrosion 
from  the  wire  sockets  in  the  cap.  Close  ins[>eaion  is 
needed  to  locate  carbon  tracks  and  cracks.  Because 
badly  burned  points  are  an  [continued  on  page  191 


58 


MOTOR.  September  1961 


Ready  for 
Winter  Get-Ready? 

There  are  cash  rewards  for  the  garage  or 
service  station  that  sells  the  thorough,  de- 
pendable cooling-system  service  outlined  here 


Xf  there  is  anything  easier  than  selling  sunburn  lo- 
tion at  a  nudist  camp,  it  is  selling  cx)oling-system  serv- 
ice the  day  after  the  first  freeze.  The  trouble  is,  it  is 
so  easy  that  lots  of  repairshops  and  service  stations  do 
not  bother  to  do  any  selling  at  all;  they  let  customers 
buy  it. 

Most  car  owners  think  of  winter  service  as  install- 
ing antifreeze  and  nothing  more.  Even  that  is  not  the 
simple  matter  it  used  to  be,  and  it  is  still  only  the 
beginning  of  a  necessary  service  that  can  help  the  car 
owner  get  through  the  winter  without  trouble  and,  at 
the  same  time,  bring  in  some  legitimate  added  rev- 
enue. 

Selling  antifreeze  a  few  years  ago  was  a  lead-pipe 
cinch.  All  the  "sell"  a  shop  had  to  use  was  the  ques- 
tion, "Alcohol  or  permanent?" 

With  alcohol  no  longer  a  great  factor,  the  ethylene 
glycol  types  come  in  at  least  three  degrees  of  per- 
manence: 1.  The  old  "permanent,"  2.  the  year-round 
kind,  S.  the  permanent  permanent.  As  these  vary  in 
the  length  of  time  they  provide  protection  against 
freezing,  so  they  vary  in  price. 


Servicemen  \Y;ill  not  be  able  to  sdl  the  more  ex- 
pensive grades  to  every  customer  but  diey  at  least 
ought  to  explain  the  advantages  of  each.  While  the 
final  choice  is  die  customer's,  he  has  nothing  to 
choose  among  if  the  station  automatically  installs  the 
least  expensive  antifreeze  and  lets  it  go  at  that. 

Strangely  enough,  the  second  evil  to  be  guarded 
against  in  winter  of)eration  of  a  car  is  not  freezing  but 
overheating.  Damage  from  this  cause  can  be  even 
more  extensive  than  the  ills  that  follow  in  the  wake 
of  freezing.  Burned  valves,  scored  cylinders,  seized 
pistons,  failure  of  engine  bearings,  damaged  piston 
rings  and  warped  cylinder  heads  are  among  the  un- 
fortunate results  of  excessively  high  temperatures. 

All  this  can  be  avoided  by  taking  the  trouble  to 
examine  the  cooling  system  and  persuading  the  car 
owner  that  the  indicated  work  ought  to  be  done.  De- 
tecting the  needs  is  easy  enough;  determining  what 
is  to  be  done  requires  the  latest  data  on  cooling-sys- 
tem service  and  a  desire  to  do  a  dependable  job. 

Causes  of  overheating  under  winter  conditions  are 
many.    To    name    only    [continued    on    page    187 


An  ad  like  this  in  a  local  newspaper  or  oii  a  postcard  will  per- 
suade some  customers  to  get  their  winter  conditioning  done  early 


DONT  APE  OLD  FAIIHRIL 


Cars  are  made  to  take  you  where  you  want  to  go, 
not  to  imitate  a  geyser  to  entertain  street  crowds. 

A^ke  certain  it  won't  happen  to  you.  Let  us  get  the 
cooling  system  of  your  car  ready  for  the  frigid  months 
ahead.  Well  test  the  system  for  leaks,  check  the  radi- 
ator, pressure  cap,  hoses,  thermostat  and  water  pump. 
And  install  the  type  of  antifreeze  you  prefer. 

Remember,  this  week  only    $00.00* 

MAIN  ST.  AUTO  REPAIRS 

Main  and  Washington 

*Som«  typ«s  of  anfifreez*  higher 


MOTOR,  September  1961 


%% 


Hammer  and  special  tool  are  used  to  restore  a 
crimped  tailpipe  end  to  its  original  roundness 


It's  Exhaust  System  Service  Time 


A  complete  check  and  replacement  of  de- 
fective units  vital  at  this  season  of  year 


Xt  can  be  a  serious  mistake  to  overlook  the  exhaust 
system  when  preparing  a  car  for  the  rigors  of  winter 
motoring.  You  might  even  lose  a  customer— per- 
manently! 

Carbon  monoxide  fumes  are  deadly.  They  become 
the  greatest  threat  when  the  temperature  plummets 
and  drivers  close  their  windows.  Under  these  condi- 
tions, a  faulty  exhaust  system  can  be  a  menace. 

Leakage  is  not  the  only  trouble  that  can  occur.  Re- 
strictions in  the  system  may  cause  severe  loss  of  power 
at  high  speed,  shorten  the  life  of  exhaust  valves  and 
contribute  to  engine  overheating. 

While  most  car  owners  and  some  repairmen  think 
of  exhaust  systems  in  terms  of  mufflers  and  tailpipes, 
complete  exhaust  system  service  takes  in  much  more. 

In  addition  to  mufflers  and  pipes,  a  complete  check 
of  the  system  extends  to  exhaust  manifolds,  their 
mountings  and  gaskets,  and  various  mounting  brack- 
ets, hangers  and  extensions,  all  of  which  can  add  up 
to  extra  shop  profits. 

The  nice  thing  about  it  all  is  the  exhaust  system  is 
probably  the  simplest  part  of  a  car  to  check.  This  is 
true  because  a  visual  inspection  can  quickly  detect 
obvious  corrosion  and  leakage  points,  broken  hang- 
ers and  the  like.  Further,  removal  of  exhaust  com- 
ponents can  be  done  in  fast  order  in  most  cases  by  us- 
ing special  timesaving  tools. 

There  is  no  mystery  to  building  a  profitable  ex- 
haust-system business  now  and  in  the  months  ahead. 
First,  a  shop  must  ferret  out  the  prospects.  This 
means  inspecting  all  cars  that  come  into  the  shop. 


After  mufHer  or  pipe  replacement,  manifold 
mounting  bolt  should  be  checked  for  tightness 


60 


Then  the  repairman  must  be  in  a  ]x>sition  to  offer 
"while-you-wait"  service. 

People  have  been  conditioned  by  specialty  shops 
to  expect  rapid  service,  which  any  repairshop  can 
duplicate  by  using  up-to-date  tools.  Last,  to  assure  to- 
tal customer  satisfaction,  all  parts  of  the  exhaust  sys- 
tem must  be  checked  and,  when  necessary,  adjusted 
or  replaced. 

With  the  exception  of  gasket  replacement,  the  ex- 
haust manifolds  themselves  rarely  require  service  or 
replacement  unless  they  have  been  cracked  or  dam- 
aged in  an  accident.  It  is  a  good  practice,  however, 
when  replacing  pipes  or  mufflers  to  check  the  mani- 
fold mounting  bolts  or  stud  nuts  for  tightness,  par- 
ticularly if  locking  tabs  are  not  used.  Torque  reac- 
tion, or  rocking  motion,  of  the  engine  tends  to  oppose 
the  leverage  of  rigidly  mounted  pipes,  causing  mani- 
fold bolts  to  loosen  slightly. 

When  inspecting  the  exhaust  units,  look  for  kinked 
pipes,  as  well  as  tailpipes  that  have  been  crimped  at 
the  end  or  pushed  up  behind  the  rear  bumper.  Such 
damage  produces  back  pres-  [continued  on  pace  215 


»riiiit  adjustment  of  air 
er,  cable  clamp  of  con- 
loosened.  Damper  must 
to    shut    out    cotd    air 


When  air  circulation  in  car  falls, 
check  cuijrent  draw  of  blower 
motor  with  ammeter  to  deter- 
mine caus  I  of  low  blower  speed 


Heater  Service  a  Fall 


Naturad 


Putting  this  unit  and  defroster  in  shap 
winter's  hard  work  is  easy  work  to  sell 


ters  and  defrosters  that  really  work  play  a  vital 
n  the  safety  and  comfort  of  the  car  owner  dur- 
tie  winter  months.  Yet  how  many  repairmen 
it  a  practice  to  inspect  and  test  these  important 
ories  as  a  part  of  their  regular  fall  service?  It 
but  a  few  minutes  to  check  the  operation  of 
units.  Calling  the  customer's  attention  to  any 
you  uncover  and  correcting  them  promptly  as- 
him  that  heater  and  defroster  will  be  ready  to 
eir  jobs  when  he  needs  them, 
ore  testing  the  operation  of  the  heating  system, 
:t  the  fresh-air  intakes,  ducts  and  hoses.  Re- 
any  leaves,  paper  or  other  foreign  material 
the  intakes.  Be  sure  ducts  and  hoses  are  tightly 
ed  and  properly  aligned  to  prevent  air  leaks, 
om  hose  should  be  replaced.  Examine  the  heat- 
ter  hoses  and  call  the  customer's  attention  to 
rhich  are  soft  or  cracked, 
th  the  engine  warmed  up  and  the  heater  tem- 
are  control  in  its  lowest  position,  check  the  op- 
n  of  the  blower  in  all  speeds.  If  it  does  not  run 
look  for  a  burned-out  fuse,  faulty  switch  or  de- 
»  wiring.  In  the  event  that  blower  speed  seems 


an  ammeter  mto 
nal  of  the  heater 
the  heater  motor. 


for  a 
do 


£lid 


to  be  too  low,  che  k  the  current  draw  by  connecting 


le  circuit  between  the  hot  termi- 
witch  and  the  low-speed  lead  of 
lepeat  the  te$t  on  the  high-speed 
lead  and  intermewte-speed  lead»  if  any. 

Specified  curre  I  draw  varies  among  diflEerent 
makes  and  modeh  Ibut  S  to  4  amp.  is  about  average 
for  the  low-speed  (  ircuit  and  4  to  5  amp.  for  the  high- 
speed position,  h  aters  equipped  with  three-speed 
blowers  usually  c  aw  more  current— about  6  to  7- 
amp.  at  the  highes   speed. 

When  the  blowi  operates  properly,  check  tdnper- 
ature  and  air  circi  ation.  With  the  temperature  con- 
trol knob  or  leve  ;  still  in  the  lowest  position  and 
the  blower  at  its  1  ^est  speedy  a  substantial  volume 
of  air  at  approxi  lately  toom.  temperaiture  should 
come  from  the  h(  ter  outlets.  If  the  air  is  hot,  the 
temperature-contr  valve  cable  is  probably  out  of  ad- 
justment, prevent  ig  the  valve  from  dosnig  coni- 
pletely.  \ 

To  adjust  the  t  mperature  control,  loosen  the  ca- 
ble and  hold  the  alve  in  the  fully  dosed  position. 
Move  the  control   iever  mr  [continuiii  ok  pai»  220 


m 


OR,  September  1961 


1^ 


S<iU  TBA  for 


Safer  Winter  Driving 


Snow  tires,  tire  chains,  batteries,  windshield  de- 
icers  and  similar  products  can  be  sold  now  to 
customers  who  value  cold-weather  dependability 


X  he  winter  of  1960-61  was  a  virtuiil  nightmare  for 
most  of  the  nation's  car  owners.  ^Successive  snow- 
storms and  sustained  periods  of  sfib-zero  tempera- 
tures played  havoc  with  automobiles  and  their  hap- 
less owners. 

Tired  batteries  wouldn't  cooperafe  on  cold  morn- 
ings, regular  tires  failed  to  gain  ti^ction  at  critical 
moments,  worn  wiper  blades  couk  not  remove  all 
the  snow,  and  heater-defrosters  simp  ly  couldn't  work 
fast  enough  to  clear  the  frozen  sleet  rom  windshields 
of  cars  that  had  been  left  exposed  u>  the  elements. 

If  Mr.  Car  Owner  recalls  all  th?  inconveniences 
and  hazards  he  encountered  during  the  long  winter 
of  1960-61,  he  may  do  something  a)out  it  this  year. 
But  don't  count  on  his  remembering!  People  have 
the  happy  faculty  of  forgetting  unpleasant  experi- 
ences. 

Thus,  the  chore— and  opportuni  y—of  reminding 
customers  of  last  year's  ordeal  falls  into  the  lap  of  the 
garageman  and  service  station  operator.  It  is  their 
responsibility  to  prod  their  customers  into  preparing 
for  this  year's  winter  motoring  con^iitions— and  that 
means  purchasing  needed  tires,  bal  teries  and  acces- 
sories. 

The  sooner  the  repairman  begins; lis  prodding,  the 
better  off  he  will  be.  He  will,  for  or  e  thing,  gain  the 
inside  track  on  the  sale  of  highlj  profitable,  fast- 
moving  winter  TBA  items— snow  Hres,  tire  chains, 
batteries,  wiper  blades,  windshield  de-icers  and  sim- 
ilar products.  Even  if  a  sale  doesn't  Jell  today,  at  least 
the  idea  has  been  planted  in  the  customer's  mind. 

If  it  benefits  the  repairshop  op^  ator  to  promote 
winter  TBA  items  early,  so,  too,  d3es  the  customer 
benefit  by  making  his  purchases  thjfe  or  next  month. 


Shops  are  well-stocked  now  and  customers  have  their 
choice  in  selection  of  quality  and  prices.  This  was  not 
the  case  early  last  winter  when  repairshops  and  sta- 
tions ran  out  of  tire  chains  due  to  heavy  demand. 

Any  shop  interested  in  boosting  TBA  sales  now 
and  in  the  months  ahead  would  do  well  to  key  sales 
pitches  to  the  safety  characteristics  of  winter  TBA 
merchandise. 

Take  tires,  for  instance.  An  automobile  stays  un- 
der control  of  the  drive  as  long  as  its  wheels  continue 
to  roll.  Snow  tires  dig  in  and  get  far  better  traction 
than,  do  regular  tires.  In  most  cases,  they  can  keep  a 
car  safely  on  the  move  throughout  the  winter.  But 
the  best  guarantee  a  motorist  has  that  his  car  will  roll 
safely  on  snow-  and  ice-covered  roads  is  to  use  tire 
chains. 

Good  Visibility  Vital 

Traction  is  only  one  aspect  of  safe  winter  driving. 
To  avoid  danger,  a  motorist  must  first  see  it.  Worn 
wiper  blades  are  a  hazard  any  time  of  the  year,  but 
more  so  during  the  winter.  Driving  conditions  are 
bad  enough  when  the  snow  starts  to  fly  without  a  mo- 
torist being  further  handicapped  by  poor  visibility. 

Speaking  of  visibility,  a  relatively  new  product  on 
the  market  that  is  highly  salable  as  a  safety  item  is 
windshield  de-icer.  Some  customers  have  learned 
the  wisdom  of  keeping  a  can  of  this  product  in  their 
trunks  for  emergency  use.  Related  to  this  product  is  a 
liquid  which  prevents  car  and  garage  locks  from 
freezing.  It  can  also  be  used  to  free  up  locks  that  have 
frozen. 

One  vital  product  often  [continued  on  page  188 


62 


MOTOR.  September  J961 


\  rp- 


Measuring  front-end  height  of  car  equipped  with  torsion  bars. 
This  must  be  right  before  the  wheels  can  be  aligned  properly. 


Build  Demand  for  Better  Handling 

This  is  how  to  sell  owners  the  idea  that  fall  is  the 
time  to  get  front  ends  and  steering  in  shape  for  winter 


A.t  no  time  during  the  year  are  the  handling  char- 
acteristics of  an  automobile  quite  so  important  as 
they  are  when  the  highways  have  been  made  treach- 
erous by  ice  or  snow  and  when  side  roads  are  rutted 
and  full  of  chuckholes.  Car  owners  can  be  sold  on  the 
wisdom  of  having  the  suspension  and  steering  of  their 
cars  checked  and  the  sale  can  mean  money  in  the 
bank  for  the  repairman  who  knows  just  what  and 
how  to  sell. 

The  strains  and  jolts  of  winter  driving  will  fall, 
naturally,  on  ball  joints,  tie-rod  ends,  wheel  bearings, 
steering  gear,  shock  absorbers  and  springs.  It  is  these 
parts  that  the  sales-minded  repairman  will  persuade 
his  customers  to  let  him  service  before  fall  and  winter 
weather  get  too  brutal. 

This  persuasion  should  not  be  difEcult  because 
front-end  and  steering  defects  usually  show  up  in  the 
form  of  excessive  or  odd  wear  on  tires.  It  is  obvious, 
too,  that  loose  or  worn  front-end  and  steering-system 
parts  are  in  no  condition  to  withstand  the  pounding 
they  will  get  under  rigorous  driving  conditions.  Mis- 


alignment of  the  front  end  and  consequent  poor 
handling  are  certain  to  ensue. 

A  further,  and  often  telling,  argument  is  that  loose- 
ness in  front-end  and  steering  parts  is  an  open  invita- 
tion to  winter  road  splash  to  enter  and  set  up  corro- 
sion. Water,  foreign  matter  and  road  salt  are  bad 
enough  but  moisture  clinging  to  ball  joints,  tie-rod 
ends  and  pivoting  points  in  the  ^  Bering  linkage  can 
freeze  when  the  temperature  drops  and  make  han- 
dling stiff  and  erratic. 

Proper  inspection  now  will  uncover  the  wear  and 
damage  of  front-end  and  steering  components  that 
can  lead  to  trouble  in  the  months  ahead.  Few  car 
owners  will  argue  with  the  serviceman  who  can  dem- 
onstrate that  the  front  end  of  his  car  is  out  of  align- 
ment or  can  show  him  actual  worn  or  damaged  parts. 

Wheel  alignment  in  reality  is  no  more  important 
to  proper  handling  and  tire  wear  in  the  fall  than  at 
any  other  season  but,  if  it  is  even  slightly  incorrect 
now,  the  punishment  the  front  end  takes  in  some 
types  of  winter  driving  will  make  it  worse.  So  close 
inspection  in  the  fall  is  well-advised. 

Alignment  of  the  front  wheels  is  no  problem  to  an 
experienced  mechanic.  What  causes  many  comebacks 
for  allegedly  faulty  adjustment  is  the  failure  to  check 
related  factors. 

For  example,  toe-in  cannot  be  adjusted  properly  if 
the  tie-rod  ends  are  worn  or  [continued  on  page  217 


A  defective  wheel  baring  can  be  detected 
with  a  torque  wrench.  If  the  reading 
fluctuates  as  whe^l  is  turned,  either 
the  bearing  or  cap  should  be  replaced 


^'•^ 


^ ;  r- 


\      / 


SELL  PRE-WINTER  SERVICE  NOW 

continued  from  page  57 


Every  shop  has  a  choice  as  to  the  methods  it  uses 
to  promote  seasonal  merchandise  and  service.  Ad- 
vertising is  a  natural.  It  can  be  done  through  local 
newspapers,  by  direct  mail  or  by  radio.  The  choice 
will  depend  on  the  location  of  the  shop. 

Local  newspapers,  particularly  weeklies,  will  usu- 
ally be  cheaper  than  any  other  medium,  but  they 
cover  whole  areas,  whether  the  shop  can  or  wishes  to 
service  cars  in  certain  parts  of  the  locality.  Direct 
mail  lets  the  shop  pinpoint  its  sales  pitch  to  the  very 
people  it  wishes  to  reach. 

Displays  Boost  Sales 

Displays  of  winter  merchandise,  on  the  pump  is- 
lands, in  the  windows  or  on  the  counters  of  the  shop 
office,  can  be  extremely  effective  in  boosting  sales. 
These  cannot  be  expected  to  do  the  whole  selling 
job  because  little  winter  merchandise  can  be  termed 
impulse  items.  They  can,  however,  set  the  car  owner 
to  thinking  about  oncoming  winter.  A  few  well- 
chosen  words  by  the  garageman  or  service  station  op- 
erator can  often  close  the  sale. 

The  items  that  can  be  tied  into  pre-winter  service 
are  almost  limitless.  Most  obvious,  of  course,  are  anti- 
freeze, thermostats  and  other  cooling  system  parts, 
heaters,  headlights,  snow  tires,  batteries.  It  is  a  good 
thing  to  display  tire  chains  simply  to  let  customers 
know  the  shop  carries  them. 

Packages  of  winter  service  jobs,  offered  at  a  special 
price  for  a  limited  number  of  days  before  cold  weath- 
er sets  in,  can  boost  sales  if  properly  presented.  Usu- 
ally, related  items  are  best  to  package..  For  example, 
antifreeze  can  be  offered  in  connection  with  inspec- 
tion of  radiator,  hoses,  water  pump  and  thermostat. 

The  point  to  stress,  more  than  price  or  even  free 
inspections,  is  the  thoroughness  which  early  atten- 
tion to  a  car*$  winter  needs  makes  possible. 

Some  slogan  can  be  dreamed  up  to  dramatize  these 
facts.  One  such  is  "We  prepare  your  car  for  anti- 
freeze." Another  "We  cold-proof  your  car."  Or  "Our 
kind  of  service  defies  winter." 


Beat  Winter  to  the  Punch 

Our  pre-teason  special  will  completely 
weather-proof  your  cor 

Only  $00.00* 

Install  antifreeze 

Check  cooling  system 

Inspect  heater  and  defroster 

Adjust  carburetor 

Inspect  manifold  heat  control  valve 

Check  muffler  and  tailpipe 

Check  generator  charging  rate 

Check  voltage  regulator 

Test  brakes 

Enjoy  worry-free  driving  all  winter. 
Drive  in  today. 

*  Antifreeze  extra,  depending  on  type 

EMERY  GARAGE 

Duke  and  State  Streets  Phone  5-1237 


One  example  of  a  specially  priced 
"package"  that  can  be  used  to  at- 
tract customers  earlier  in  the  fall 

Slogans  carried  in  advertising  can  also  be  translat- 
ed into  window  streamers  or  even  lettering  on  the 
windows  themselves.  Nothing  should  be  overlooked 
that  will  let  car  owners  know  that  the  shop  makes  a 
specialty  of  getting  vehicles  ready  for  the  rough 
weather  and  tough  driving  conditions  that  lie  ahead. 

In  the  other  pages  of  this  special  section,  you  will 
find  articles  dealing  with  several  types  of  service,  as 
well  as  merchandise,  that  can  best  be  promoted  when 
winter  is  in  the  offing. 

In  some  cases,  you  will  find  tips  on  getting  custom- 
ers interested  in  buying  the  goods  and  the  labor  you 
have  to  sell.  In  every  instance,  you  will  find  hint*  on 
doing  work  completely,  dependably  and  quickly. 


^/ 


^HO-TO^,  September  iW    L 


Simpler  grille,  one-piece  bumper  and  raised  headlamps 
give  fresh  appearance  to  this  Continental  sedan  for  1962 


Lincoln  Easier  to  Maintain 


Numerous  minor  changes  on  1962  Con- 
tinental provide  greater  quiet  and  dura- 
bility .  •  .  Two  body  styles  continued 


J^incoln  Continental  for  1962  retains  the  basic 
theme  of  last  year's  model— a  car  of  moderate  size  in 
the  luxury  class.  Minor  styling  changes  establish 
identification  of  the  new  edition,  while  mechanical 
refinements  are  designed  to  reduce  the  need  for  peri- 
odic maintenance,  provide  quieter  operation  and  in- 
crease durability.  As  in  1961,  a  four-door  sedan  and  a 
four-door  convertible  are  the  only  models  offered. 

A  one-piece  bumper  and  simpler  grille  give  a  some- 
what cleaner  front-end  appearance.  Headlamps  have 
been  raised  1  in.  to  improve  illumination.  The  lower 
back  panel  has  been  restyled  to  match  the  texture  of 
the  grille.  Wheel  covers  are  new,  and  narrow-band 
whitewall  tires  are  standard. 

The  300  hp,  430  cu.  in.  V-8  engine  is  unchanged  in 
size  and  power  output.  A  water-heated  automatic 
choke  replaces  the  conventional  exhaust-heated  type. 
Water  from  the  heater  outlet  elbow  controls  the 
choke  position.  This  arrangement,  according  to  Lin- 
coln engineers,  eliminates  overchoking  and  excessive 
operation  on  the  fast-idle  setting  when  the  engine  is 
started  and  stopped  frequently  during  cold  weather. 

Since  water  in  the  cooling  system  retains  heat 
longer  after  shutdown  than  air  heated  by  the  exhaust 
manifold,  the  choke  remains  off  when  the  engine  is 
restarted  after  a  brief  stop.  The  new  choke  is  said  to 
improve  gasoline  mileage  by  up  to  1  mpg,  reduce 
creep  at  stoplights  and  eliminate  the  possibility  of 
choke  malfunction  due  to  dirt  or  carbon  in  the  choke 
housing.  It  also  prevents  choke  enrichment  at  high 


New  water-heated  automatic  choke,  de- 
signed to  prevent  short-trip  overchoking 


altitudes,  where  low  manifold-vacuum  can  sometimes 
result  in  insufficient  warm  air  being  pulled  into  the 
choke  housing. 

The  cooling  system  is  filled  at  the  factory  with  a 
glycol-type  antifreeze  containing  sufficient  rust  in- 
hibitor, Lincoln  claims,  to  last  30,000  miles  or  two 
years. 

The  crankcase  dipstick  now  has  a  tapered  rubber 
seal,  in  addition  to  the  metal  cap,  to  keep  dirt  out  of 
the  engine. 

The  use  of  flanged  connections  throughout  the  ex- 
haust system  is  continued.  The  exhaust  pipe  flange 
at  the  exhaust  manifold  connection  has  been  made 
heavier,  while  studs  and  nuts  have  been  strength- 
ened. Exhaust  pipe  hangers  are  completely  insulated 
from  the  body  by  rubber  mountings. 

A  rubber  shield  has  been  added  at  the  brush  end 
of  the  generator  to  prevent  entrance  of  dirt  or  water. 
Trailing  brushes,  which   [continued  on  page  216 


MOTOH,  September  1961 


%l» 


Oldsmobile  Boosts  Compression 


Design  change  ups  ratio  to  10.25  to  1  •  •  •  Ball  joints 
sealed  .  .  •  Starfire  model  added  •  •  •  Convertible 
joins  F-85  series  . .  •  Turbo-charged  sports  car  to  come 


Convertible,  new  addition  to  F-85  series  for  1962.  Styling 
changes  of  series  include  a  one-piece  grille  and  ribbed  hood 


Dotted  lines  on  new  combus- 
tion chamber  show  shape  of 
1961  version.  Design  change 
aids  breathing  at  high  speeds 


Watertight 
Seal  Assembly 


Bearing 


Lubricant 
Reservoir 

Packed  with  grease  containing 
molybdenum  disulphide,  this 
lower  ball  joint  assembly  re- 
quires no   periodic   lubrication 


1  hree  new  sport  models,  two  F-85  convertibles  and 
a  Starfire  two-door  hardtop,  join  the  Oldsmobile  line 
for  1962. 

Among  the  mechanical  changes  in  the  full-size  cars 
are  a  new  combustion-chamber  design  with  higher 
compression  ratio,  sealed  front-suspension  ball  joints 
to  eliminate  the  need  for  chassis  lubrication  and  re- 
calibrated Hydra-Matic  control  valves.  A  limited- 
production  sports  car,  to  be  introduced  early  this 
winter,  will  have  a  turbo-charged  F-85  engine. 

All  full-size  Oldsmobiles,  except  the  Starfires,  now 
have  a  compression  ratio  of  10.25  to  1,  although  the 
Dynamic  88  can  be  furnished  with  a  lower-compres- 
sion 8.75-to-l  engine  at  no  extra  cost. 

The  increase  in  compression  ratio  from  last  year's 
figure  of  10  to  1  results  from  a  redesigned  combus- 
tion chamber,  which  is  also  said  to  improve  the  en- 


Two-door  hardtop  which  joins  the  Starfire  series.  These  bucket- 
seat  cars  are  powered  by  345  hp  engine.  Wheelbase  is  123  in. 


gine's  breathing  ability  at  high  speed.  The  roof  of 
the  chamber  has  been  lowered  and  the  contour  in  the 
vicinity  of  the  spark  plug  changed  from  a  sharp 
shoulder  to  a  gentle  curve.  Pistons  are  dished,  instead 
of  flat,  at  the  top.  Starfire  models  incorporate  slight 
modifications  to  the  chamber  which  increase  com- 
pression ratio  to  10.5  to  1. 

The  turbo-charged  aluminum  engine  is  equipped 
with  an  exhaust-driven  supercharger.  Hot  gases  drive 
a  turbine,  which  turns  the  [continued  on  page  202 


Like  all  full-size  models  for  1962,  this 
98  four-door  hardtop  is  2  in.  longer.  New 
roof  and  fender  lines  emphasize  length 


66 


MOTOR,  September  1961 


Changes  in  new  rear  suspension 
include  rubber  control-arm  bush- 
ings,   revised    shock    mountings 


Two-door  hardtop  in  Bonneville  series.  Like 
other  models,  it  is  .4  in.  wider  for   1962 


Pontiac  Adds  Grand  Prix 


Luxury  two-door  has  303  hp  engine  •  •  .  Ventura  series 
dropped  .  •  .  All  1962  cars  longer  . . .  Exterior  lines  are  new 


A  ontiac  has  reversed  the  trend  to  shorter,  narrower 
cars  by  making  its  1962  models  slightly  larger  than 
predecessor  products.  Reversing  another  industry 
trend,  the  company  has  reduced  its  line  by  one  unit, 
instead  of  adding  models. 

The  Ventura  series,  a  two-car  line,  has  been 
dropped.  A  new  offering,  which  becomes  top-of-the- 
line  on  price,  is  the  Grand  Prix.  It  consists  of  a  single 
model,  a  two-door  sports  coupe  with  hixury  appoint- 
ments. This  realignment  brings  the  number  of  mod- 
els down  to  14. 

Over-all  length  of  all  models,  excluding  station 
wagons,  has  been  increased  1.6  in.  Catalina  and 
Grand  Prix  series  measure  211.6  in.  Star  Chiefs  and 
Bonnevilles  are  up  to  218.6  in.  Wagons,  measuring 
211.4  in.  over-all,  are  1.7  in.  longer  than  for  1%1. 

Exterior  width  of  all  models  is  78.6  in.,  an  in- 
crease of  0.4  in.  over  1961.  Heights  range  from  a  low 
of  54.5  in.  for  the  two-door  hardtop  to  56.9  in.  on 
wagons.  In  the  previous  model  year  all  models  meas- 
ured 55.8  in.  high. 

Wheelbases  have  also  been  extended  on  all  models 
except  wagons,  which  continue  to  measure  119  in., 
same  as  for  1961.  Wheelbase  of  the  Catalina  series 
is  up  1  in.,  now  measuring  120  in.  Star  Chiefs,  119  in. 
for  1961,  are  now  built  on  a  123  in.  wheelbase,  along 
with  Bonnevilles,  which  are  unchanged  from  1961. 
Grand  Prix  wheelbase  is  120  in. 

Pontiac  continues  to  offer  one  of  the  widest  as- 
sortments of  engine  options  in  the  industry.  The  IS 
engine  and  transmission  combinations  have  under- 
gone minor  modification,  although  compression  ra- 
tios, displacement,  horsepower  and  torque  are  un- 
changed from  1961.  Standard  with  synchromesh  trans- 


Bonneville  convertible.  Wheelbase  is  un- 
changed but  over-all  length  is  now  218.6  in. 


Over-all  length  of  wagons  has  been  extended 
1.7   in.   for    1961.   This  is  the   Bonneville 


mission  on  the  Catalina  and  Star  Chief  is  an  8.6-to-l 
compression  ratio  V-8  engine  with  two-barrel  carbu- 
retion.  The  Bonneville  engine  has  an  8.6-to-l  com- 
pression ratio  and  four-barrel  carburetor.  Standard 
on  the  new  Grand  Prix  is  a  four-barrel  10.25-to-l 
engine,  delivering  SOS  hp  at  4,566  rpm.  Torque 
rating  is  425  Ib.-ft.  at  2,800  rpm.  Premium  fuel  is 
required. 

As  oh  Pontiac's  compact,  Tempest,  intake  mani- 
folds have  larger  area  heated  [continued  on  page  222 


MOTOR,  September  1961 


^l 


Tempest  Offers  Convertible 


Five  models  in  1962  line.  .Three  optional  power- 
plants  beefed  up.. Chassis  lube  extended  from 
2,000  to  4,000  miles .  .  Suspension  system  changed 


Heated  portion  of  intake  manifold,  in- 
dicated by  shading,  has  been  increased 


New  addition  to  the  Tem- 
pest line  for  1962  is  this 
two-door    convertible 


Two-door   sedan,   one   of   five 
1962  models  offered  by  Tempest 


1  empest,  broadened  from  a  two-car  line  to  four 
models  during  the  1961  model  run,  has  added  a  fifth 
body  style  for  1962— a  convertible  coupe. 

Compact  companion  to  Pontiac,  Tempest  has  fore- 
gone styling  furbelows  to  concentrate  on  mechanical 
changes.  A  few  styling  alterations  have  been  made 
to  distinguish  the  new  model  from  its  predecessor,  but 
the  important  innovations  on  this  make  are  median- 
ical. 

Although  the  standard  engine,  a  tilted  194.5  cu. 
in.  4,  is  unchanged  from  last  year,  horsepower  is 
higher  on  the  optional  V-8  engine.  This  aluminum 
block  powerplant  is  now  rated  at  185  hp  (versus  155 
for  1961)  at  4,800  rpm  and  develops  230  Ib.-ft.  of 
torque  at  2,800.  Increase  is  due  to  a  boost  in  com- 
pression ratio  from  8.8  to  1  to  10.25  to  1  and  a  four- 
barrel  carburetor. 

Another  optional  4  cyl.  powerplant,  paired  with 
an  automatic  transmission,  has  a  single  carburetor 
and  a  compression  ratio  of  8.6  to  1.  Horsepower,  110 


68^ 


at  3,800  last  year,  has  been  upped  to  1 15  at  4,000  rpm. 

Horsepower  of  the  4  cyl.  engine  with  four-barrel 
carburetor  and  10.25- to- 1  compression  ratio,  avail- 
able with  either  synchromesh  or  automatic  transmis- 
sion, has  been  increased  from  155  to  166  at  4,800  rpm. 
Torque  rating  is  215  Ib.-ft.  at  2,800  rpm. 

Several  changes  have  been  made  in  engine  design 
in  the  interest  of  fuel  economy.  Intake  manifolds 
have  a  larger  area  heated  by  the  exhaust  and  new 
flow  diverters  to  increase  the  heating  efficiency  of  ex- 
haust gas,  shortening  the  engine  warm-up  period 
and  thereby  saving  on  fuel  on  cold  starts.  Along  with 
the  design  changes  on  manifolds,  single-barrel  car- 
buretors on  4  cyl.  engines  have  been  recalibrated  to 
increase  fuel  economy  on  level-road  operation.  Com- 
pany engineers  claim  to  have  effected  a  slight  addi- 
tional savings  on  fuel  by  enlarging  the  air-cleaner  in- 
let tube. 

In  line  with  an  industrywide  trend  aimed  at  re- 
ducing maintenance  costs  for  motorists,  the  new  car 
has  fewer  lube  points  and  requires  less  frequent  lub- 
rication than  the  previous  model.  The  distributor, 
like  rear  axle  and  transmission,  is  now  lubricated  for 
the  life  of  the  vehicle.  This  has  been  done  by  build- 
ing a  reservoir  and  wick  oiling  system  into  the  dis- 
tributor. The  chassis  lubrication  interval  has  been 
extended  from  2,000  miles  to  4,000  miles  "under  nor- 
mal driving  conditions."  The  crankcase  oil  drain  in- 
terval remains  at  4,000  miles— but  the  l,00O-mil« 
break-in  change  has  been  eliminated. 

The  suspension  system  has  [continued  on  page  18^ 


MOTOR;  September  1«M     \ 


''Gosh !  J'ever  see  money  go  so  fast ! !" 


Mechanical  Musings 

By  Graham  Hunter 


''Ace  Employment  Agency? 
What  we  want  is  a  good 
mechanic  between  25  and  35 
with  40  years*  experience" 


"May  I  commend  you,  sir, 
on  the  boost  your  car  is  giv- 
ing the  nation's  economy!" 


"If  it'll  make  your  wife  any 
happier  about  buying  this  car 
we'll  throw  in  the  office  cat" 


"We'd  like  to  let  you  trade  out  your 
repair  bill,  ma'am,  but  really  none 
of  the  boys  want  a  manicure  now" 


^TOR,  September  )961 


^% 


{ 


How's  Business? 


MOTOR'S  Monthly  Summary 


predict  196  Ts  construction  outlays  will  toul  a  record 
$57,500,000,000,  up  4  per  cent  from  the  1960  level. 

EMPLOYMENT.  .While  the  number  of  job  holders 
dropped  to  68,499,000  in  July,  unemployment  de- 
creased by  440,000  to  5,140,000.  Approximately  6.9 
per  cent  of  the  labor  force  was  idle.  This  figure  is  not 
likely  to  drop  below  6  per  cent  by  year's  end. 

PRICES.  .Wholesale  prices  have  fluctuated  within  a 
narrow  range  in  recent  months.  In  one  week  last 
month  the  index  rose  0.2  per  cent  to  1 18.9  per  cent 
of  its  1947-49  base.  Consumer  prices,  on  the  other 
hand,  have  been  edging  up  and  may  continue  to  do 
so  this  and  next  month. 


Business  Activity  to  Quicken 

x^arring  any  major  labor-management  disputes,  the 
economy  should  move  into  high  gear  this  month  and 
continue  to  roll  right  through  the  remaining  months 
of  1961  and  even  into  the  first  quarter  of  the  new 
year. 

The  pace  of  recovery  from  the  recession  from  April 
to  July  was  quick  and  constant.  Even  the  traditional 
summer  slowdowji  failed  to  materialize,  as  over-all 
business  activity  held  at  high  levels  in  July  and 
August. 

In  fact,  the  nation's  industries  set  a  production 
record  in  July  when  the  index  climbed  from  110  to 
112  per  cent  of  the  1957  average.  Also,  new  con- 
struction outlays  set  a  record  this  summer,  hitting  an 
annual  rate  of  $58,700,000,000. 

Consumer  annual  income  rate  which  is  rapidly  ap- 
proaching the  $420,000,000,000  mark,  should  spurt, 
carrying  along  with  it  greater  expenditures  for  dur- 
able and  nondurable  merchandise. 

If  people  have  more  money,  they  are  apparently  in 
the  right  frame  of  mind  to  part  with  it.  Several  sur- 
veys made  recently  of  consumer  attitudes  and  inten- 
tions to  buy  in  the  near  future  indicate  that  people 
have  confidence  in  the  economy  and  are  ready,  will- 
ing, and  able  to  make  important  purchases. 

All  major  economic  barometers  point  to  brisk  busi- 
ness activity  in  the  months  ahead. 


CONSTRUCTION.. Outlays  for  construction  rose  to 
a  record  rate  in  July.  Expenditures  on  new  building 
projects  for  the  month  ran  at  an  adjusted  annual 
rate  of  $58,700,000,000,  up  from  the  preceding 
month's  $57,800,000,000.  Economists  in  Washington 


CREDIT.  .Despite  the  upturn  in  business  that  began 
early  in  the  year,  the  volume  of  loans  of  the  nation's 
commercial  banks  has  not  shown  any  marked  in- 
crease. Hence,  interest  rates  have  held  relatively 
steady.  Consumer  instalment  credit,  however,  is  on 
the  upswing  following  the  slowup  which  occurred 
during  the  recession. 

RETAIL  SALES.. In  July  retail  sales  fell  to  $18,100,- 
000,000  from  $18,300,000,000  in  June.  The  July  figure 
was  approximately  equal  to  that  of  July,  1960.  Econ- 
omists maintain  that  because  of  the  record  level  of 
personal  income  and  the  reduction  in  instalment 
debt,  retail  sales  should  pick  up  this  month. 

CARLOADINGS.  .This  is  the  month  that  rail  freight 
loadings  are  expected  to  begin  an  upward  climb, 
continuing  right  through  the  year.  While  rail  car- 
loadings  lagged,  intercity  truck  tonnage  last  month 
was  running  slightly  ahead  of  1960's  pace.  Truck 
tonnage  should  spiral  this  month  and  next. 

PERSONAL  INCOME.  .There  is  more  money  jingling 
in  the  pockets  of  the  nation's  citizens,  according  to 
latest  report  released  by  the  Dept.  of  Commerce.  Per- 
sonal income  is  running  at  an  annual  rate  of  $419,- 
000,000,000,  $15,800,000,000  higher  than  the  Febru- 
ary, 1961,  recession  low.  Outlook  is  for  income  to 
continue  rising  in  the  months  ahead. 

PRODUCTION.. Industrial  output  spurted  from  110 
to  112  per  cent  in  July.  Further  increases  in  over- 
all activity  should  occur  this  month  and  carry 
through  to  December.  Steel  and  copper  producers,  in 
particular,  are  optimistic  about  future  output  aims. 


70 


>\OTO¥l.  September  1961 


ctory  Service  Sla 


Detroit  experts  keep  you  up-to-date  on 
latest  repair  changes  and  procedures 


CADILLAC 

lis  Water  Pump 

overhauling  the  water 
a  1959-61  Cadillac,  the 
m  the  pump  should  be  re- 
:o  remove  any  scratches, 
signs  of  wear.  However, 
eat  should  not  be  ground 

the  depth  of  the  seal  seat 
refinishing  operation.  To 
►lace  a  straightedge  across 
r  gasket  surface  of  the 
hen,  with  a  steel  ruler 
t  a  right  angle  to  the 
Ige,  measure  the  distance 
cover  gasket  surface  on 
)  to  the  seal  seat  s  irface. 
istance  exceeds  1%2  i"- 
new  housing  or  a  com- 
ip.  When  the  distance  ex- 
;  dimension,  there  is  not 
pressure  on  the  seat  to 
[)od  seal. 

lOLET,  CORVAIR 

Brake  Adjustment 

recommended  back-off 
cing  a  brake-shoe  adjust- 

been  changed  on  some 
ds. 

ike  the  adjustment  on 
hevrolet,  the  i/^-ton  1961 
d  on  1960-61  Corvairs, 
spur  wheel  on  the  shoe 

screw  to  obtain  a  light 
3rm  drag  on  the  brake 
ace  both  hands  on  the 
otate  the  wheel  when 
the  drag. 

:he  proper  drag  estab- 
ick  off  the  spur  wheel 
ss  on  all  the  models 
xcept  the  1961  Corvair 


"95,"   including   Greenbrier, 
the  95  and  Greenbrier  back  off 
notches  on  front  brakes  and   15 
notches  on  rear  brakes. 


DODGE,  PLYMOUTH 
Easy  Plug  Removal 


Plata 


Camshaft  Plug 

Screw  is  inserted  through 
center  of  steel  plate  and 
threaded  into  tapped  hole 


The  proper  procedure  should 
be  used  when  the  camshaft  core 
plug  must  be  removed  from  the 
rear  of  an  aluminum  cylinder 
block. 

First  take  off  the  transmission. 
Remove  the  flywheel  or  converter 
and,  on  a  manual-transmission 
car,  the  clutch  housing.  Now, 
with  a  sharp  punch  approximate- 
ly 1/^  in.  in  diameter,  punch  a 
hole  in  the  center  of  the  cap.  Tap 
the  hole  with  a  10-24  thread. 

Next,  drill  a  ^  in.  hole  in  the 
center  of  a  suitable  steel  plate 
which  can  be  placed  across  the 
supports  on  each  side  of  the  plug. 
Insert  a  li/^  in.  long  10-24  screw 
through  the  center  of  the  plate 
and  thread  it  into  the  hole  in  the 
plug.  Continue  to  turn  the  screw 
until  the  plug  is  pulled  out  of  the 
base.  Be  sure  all  foreign  material 
is  removed  from  the  bore  before 
installing  the  new  plug. 


BUICK 

Eliminates  Buzzing 

A  buzzing  noise  on  a  Special 
equipped  with  air  conditioning 
may  be  caused  by  fuel-line  vibra- 
tion due  to  a  pulsing  of  the  fuel 
pump.  A  quick  check  of  the  cause 
can  be  made  by  pinching  off  the 
vapor-return  line.  If  the  noise  dis- 
appears, the  trouble  is  caused  by 
pump  pulsation. 

A  correction  can  easily  be  made 
by  installing  a  fuel-line  air  dome 
package,  part  No.  1289806,  which 
contains  an  air  dome,  tee  and 
connector.  Connect  the  air  dome 
to  the  pump  at  the  fuel  pump  in- 
let. 

CHRYSLER 
Improves  Fuel  Economy 

A  damaged  or  distorted  vent 
reed  on  a  Stromberg  WWCS  car- 
buretor on  a  1961  Newport  can 
affect  fuel  economy.  In  checking 
a  mileage  complaint  on  this  mod- 
el, examine  the  valve  seat  on  the 
carburetor  for  roughness  or  un- 
evenness  that  might  prevent  prop- 
er sealing  of  the  rubber  valve  at 
wide  open  throttle.  Adjustment 
of  this  valve  should  be  made  after 
the  pump  travel  setting. 

To  make  the  adjustment,  set 
the  idle  speed  screw  to  curb  idle, 
hold  the  throttle  in  the  closed  po- 
sition, and  the  choke  wide  open. 
Now  measure  the  opening  of  the 
bowl  vent  valve,  at  the  center  of 
[continued  on  pace  72 


I,  September  2961 


nv 


.What  Caused  This?- 


This  rear  brake  drum  was  re- 
moved for  a  brake  reline  job. 
Before  it  was  taken  ofif,  there 
was  no  indication  that  other 
than  a  simple  reline  was  re- 
quired. However,  when  the 
drum  -was  mounted  on  the  lathe 
and  a  cut  taken,  the  low  area 
on  the  drum,  indicated  by  the 
arrow,  showed  up.  The  other 
rear  drum  wobbled  so  badly  on 
the  lathe  no  attempt  was  made 
to  turn  it  down.  Do  you  know 
what  caused  this?  A  clue  can  be 
seen  in  the  picture  and  the 
complete  answer  is  on  page  156. 


Factory  Service  Slants 

continued  from  page  71 

the  hole,  with  the  rubber  valve 
hanging  free.  The  specified  open- 
ing is  .062  to  .094  in.  If  an  adjust- 
ment is  required  bend  the  bowl 
vent  lever  to  obtain  the  proper 
opening. 

CORVAIR 
Prevents  Thermostat  Leak 

Improper  installation  of  the 
thermostat  rod  swivel,  at  both  the 
left  and  right  damper  door,  can 
cause  a  bind  at  the  thermostat 
stem.  This  could  result  in  leakage 
and  failure  of  the  thermostat. 

The  pin  portion  of  the  swivel, 
which  goes  through  the  door 
bracket,  must  always  be  inserted 
from  the  inboard  side  of  the 
damper-door  bracket.  The  pin 
portion  of  the  swivel  will  then 
point  outboard  when  it  is  in 
place. 

LINCOLN 
Stop  Oil  Loss 

Improper  installation  of  the 
dipstick  on  a  I960  Continental 
can  result  in  a  loss  of  automatic 
transmission  fluid  through  the 
transmission  vent. 

The     transmission    is    vented 


through  passages  built  into  the 
rear  pump.  The  dipstick  has  a 
seal  at  the  filler  tube.  If  oil  is  be- 
ing lost  from  the  bottom  of  the 
rear  pump,  check  to  be  sure  the 
dipstick  is  properly  locked  in 
place.  At  road  speeds,  if  the  dip- 
stick is  not  properly  secured,  fluid 
can  be  forced  out  of  the  vent. 

MERCURY 
To  Adjust  Fast  Idle 

To  adjust  the  fast  idle  on  292, 
352  and  390  cu.  in.  engines  of 
1961  models,  first  bring  the  en- 
gine up  to  normal  operating  tem- 
perature. Then  shut  off  the  en- 
gine and  install  a  tachometer. 

Set  the  fast-idle  mechanism  by 
opening  the  throttle  lever  and 
manually  closing  the  choke  plate. 
Release  the  throttle  with  the 
choke  plate  closed  to  hold  the 
fast-idle  cam  in  the  fast-idle  posi- 
tion. Now,  without  touching  the 
throttle  lever,  start  the  engine. 
Engine  speed  should  be  1,500  rpm 
on  engines  with  standard  trans- 
missions, and  1,700  rpm  on  those 
with  automatic  transmissions. 

If  a  speed  adjustment  is  re- 
quired, stop  the  engine  and  turn 
the  adjustment  screw  to  obtain 
the  required  increase  or  decrease 
in  speed.  Repieat  the  procedure 
^  recheck  the  x£sults. 

Do  not  attempt  to  make  a  final 


setting  by  turning  the  adjusting 
screw  while  the  engine  is  running 
on  fast  idle. 


COMET 

Placing  Rear  Cam  Bearing 

Proper  positioning  of  the  rear 
camshaft  bearing  is  necessary  to 
supply  an  adequate  oil  flow  to  the 
valve  rocker  shaft  on  144  and  170 
cu.  in.  engines. 

If  the  bearing  is  not  properly 
placed,  the  hole  in  the  bearing 
will  not  line  up  with  the  oil  pas- 
sage in  the  block  and  the  annular 
groove  in  the  rear  journal  of  the 
camshaft.  Oil  flow  to  the  rocker 
arm  shaft  would  then  be  blocked 
off  or  restricted  depending  on 
how  far  the  camshaft  bearing  was 
out  of  position. 

The  correct  location  of  the  rear 
camshaft  bearing  is  determined  by 
measuring  from  the  forward  edge 
of  the  bearing  to  the  surface  of 
the  cylinder  block,  on  which  the 
camshaft  thrust  plate  is  mounted. 
This  distance  should  be  248^  in., 
plus  or  minus  %4  in.,  to  assure 
an  adequate  supply  of  oil. 


RAMBLER 
Cuts  Oil  Loss 


Breather  pipe  is  marked 
2^e  in.  from  end,  then  cut 
off  at  right  angle  as  shown 

On  early  production  6101  and 
6110  series  cars,  the  end  of  the 
crankcase  breather  pipe  is  cut  at  a 
45  deg.  angle.  During  prolonged 
high-speed  driving,  some  oil  may 
be  lost  through  the  breather  pipe, 
due  to  the  vacuum  effect  caused 
by  air  passing  the  angled  cut  on 
the  end  of  the  pipe.  The  condi- 
tion can  be  easily  corrected  by 
cutting  off  the  end  of  the  pipe  at 
.  a  n'ghr  angle. 

[gontinued  on  paok'TB 


I 


zs 


>^OT OR^  Sepiembtr  IIH 


BCA's  roll  smoother  because  bearing 

surfaces  are  smoother  . . .  controlled  with 

superprecise  electronic  instruments 

The  smallest  irregularities  on  bearing  ball  surfaces  can 
cause  vibration,  internal  friction,  and  wear.  That's  why 
BCA  includes  an  extra-careful  inspection  for  surface 
roughness  and  waviness  as  part  of  quality  control. 

These  irregularities  are  so  small  that  they  have  little  or  no 
effect  on  dimensional  trueness  as  measured  to  the  millionth 
of  an  inch— but  can  result  in  shortened  bearing  life. 


Electronic  tracer  instrumefits  pfoduice  this  profile  chart.  Undtr  extreme 
magnification  up  to  50,OQO  times,  the  variations  atiove  ancf  t}«low  the 
nominal  surface  <a  geometrically  perfect  boundary  of  separation)  indicate 
tilt  degree  of  roughr>ess  and  waviness  on  a  specific  bearing  t>all  surface. 


Therefore,  special  electronic  instruments  have  been  de- 
veloped to  measure  surface  irregularities.  Stylus-type 
tracers  record  them  on  profile  curves  (see  illustration). 

This  is  just  one  phase  of  quality  control  at  BCA  .  •  •  one 
reason  why  the  complete  line  is  relied  on  for  smoother, 
longer  performance  by  so  many  automotive  service  tech- 
nicians. Call  your  BCA  bearing  jobber  for  inunediate 
delivery  of  the  types  and  sizes  you  need. 


BCA  BALL  BEARINGS 

FEDERAL-MOGUL  SERVICE 
Division  of  f  odoral-Mogul-Bowir  Doarings,  Inc.  •  Detroit  13,  Michigan 


MOTOR,  September  1%1 


^ 


"California* 


NG  TIRES 


California,  here  we  come! . . .  with  a  $25,000,000 
plant  in  Hanford,  California  that  will  add 
tremendous  capacity  to  Armstrong  tire  pro- 
duction . . .  that  will  enable  Armstrong  to  meet 
the  constantly  growing  demand  for  tires  with 
patented  Safety-Disc  grip!  This  plant  is  proof, 
in  concrete  and  steel,  that  there's  a  big  future 
for  you  in  the  tire  business  with  Armstrong, 
the  company  that  makes  a  profit  promise  to 
its  dealers  and  lives  up  to  it! 


GET  THE  FACTS 
AND  GROVIf  IMf  ITH 

AR 


...the  Tires 
with  the 
patented 
"pay-off" 
features  I 


THE  ARMSTRONG  RUBBER  COMPANY,  HOME  OFFICE,  WEST  HAVEN,  CONNECTVCiV\-\ 
MOTOR,  September  1961  '^ 


Factory  Service  Slants 

continued  from  page  72 

To  make  the  correction,  re- 
move the  breather  tube  and  tap- 
pet cover  assembly.  Mark  the 
pipe  at  a  point  2^6  in.  from  its 
extreme  end,  then  cut  off  this 
short  piece  at  a  right  angle. 

PONTIAC 

Tracing  Gear  Noise 

A  diagnosis  procedure  can  be 
usedto  determine  whether  a  gear 
"noise  is  coming  If oni  a  ir^mmHiL 
'or  a  rear  unit  on  a  61-10  Hydra- 
Ma  tic.  A  defective  planetory  gear 
set  will  be  noisy  under  drive  or 
coast  conditions,  although  the 
noise  may  sound  differently,  but 
will  be  relatively  quiet  when  the 
gears  are  floating  with  neither  the 
engine  nor  propeller  shaft  trying 
to  drive  the  other. 

The  planet  carrier  on  the  front 
unit  always  turns  at  output  shaft 
speed.  The  front  unit  does  not 
drive  the  car  in  first  speed  and 
any  noise  from  a  front  unit  will 
vary  directly  with  car  speed  and 
not  be  affected  by  engine  load. 

The  rear  unit  is  the  driving 
unit  in  first  speed  and  noise  from 
this  planetory  will  sound  differ- 
ently under  drive,  float  and  coast 
conditions.  Low  range  is  used  on 
this  test  to  obtain  the  coast  condi- 
tion. 

In  second  speed,  the  front  unit 
drives  and  the  rear  unit  only 
turns  the  driven  torus  in  the  emp- 
ty fluid  coupling.  Conditions  are 
thus  reversed  and  a  gear  noise 
that  varies  with  drive,  float  and 
coast  is  coming  from  the  front 
unit. 

TEMPEST 

Corrects  Gear  Squeak 

A  squeak  at  the  ball  pivot  on  the 
gearshift  lever  on  a  Tempest 
equipped  with  synchromesh  trans- 
mission can  quickly  be  eliminated 
by  applying  lubricant.  To  do  this, 
insert  a  long  spout  oil  can  through 
the  rubber  boot  in  the  passenger 
compartment  and  oil  the  surface  of 
the  ball  pivot. 


CHEVROLET 
Detects  Body  Leaks 


BODY. 


Shower  head  and  flexible  hose, 
attached  to  %  in.  pipe,  de- 
livers   spray    for    leak    check 


A  low-cost  spray  stand,  easily 
assembled  from  standard  parts, 
makes  the  detection  of  water  leaks 
a  simple,  one-man  operation. 

A  discarded  flywheel  or  brake 
drum  acts  as  a  base.  A  2  in.  nipple 
is  threaded  into  a  i/^  in.  pipe 
flange  which  is  welded  to  the  base. 
A  tee  with  a  suitable  adapter  for 
connecting  a  hose  is  then  thread- 
ed to  the  nipple. 

Two  3  ft.  lengths  of  i^  in. 
pipe,  joined  by  a  shut-off  valve, 
are  connected  to  the  top  of  the 
tee.  A  shower  head  is  attached  to 
a  ^^  in.  flexible  gas  pipe  con- 
nected to  the  upper  end  of  the 
top  pij>e.  Two  ^^  in.  hose  clamps 
are  used  to  secure  the  shower 
head  to  the  pipe  at  the  required 
height. 

After  assembling,  use  a  pressure 
gauge  to  determine  the  shut-off 
valve  setting  that  will  deliver  the 
20-25  lb.  per  sq.  in.  pressure  re- 
quired for  testing.  Mark  this  set- 
ting on  the  stand. 

Use  a  flashlight  to  check  the  in- 
terior of  the  body  while  the  spray 
is  directed  from  the  outside.  In 


case  a  long  soaking  is  required, 
the  repairman  can  do  other  work 
while  the  spray  is  operating. 

PONTIAC 

Affixing  Lettering 

The  individual  letters  for  the 
emblems  on  front  fender  and  door 
moldings  on  1961  Bonneville 
models  are  now  available  for  re- 
placement if  required.  New  letters 
can  be  affixed  to  the  moldings  by 
Using  twoT  S&heslv^§  c5ntajned  in 
a  package,  part  No.  540293.   "^' 

To  install  the  letters,  first  clean 
the  bonding  surfaces  of  the  mold- 
ing and  the  letters.  Thoroughly 
mix  two  parts  of  amber-colored 
adhesive  with  three  parts  of  alu- 
minum-colored adhesive.  Apply 
the  adhesive  mixture  to  the  bond- 
ing surface  of  the  letter  and  press 
the  letter  in  place  on  the  molding. 

The  adhesive  mixture  is  toxic 
and  should  be  kept  off  the  skin. 
Allow  four  hours  curing  time  at  a 
room  temperature  of  72  deg.,  or 
20  min.  with  160  deg.  forced  air, 
to  allow  the  adhesive  to  set. 


RAMBLER 

Seat-Raising  Kit 

Front  seats  on  Ramblers  can  be 
raised  approximately  \i/g  in.,  to 
handle  the  special  requirements 
of  individuals,  by  installing  spacer 
kits  available  for  the  purpose. 
One  spacer  kit,  part  No.  4478081, 
is  required  for  a  full-width  seat. 
Two  kits  can  be  used  to  raise  a 
pair  of  individual  seats. 

To  install  the  kit  remove  the 
front-seat  assembly  from  the  seat 
adjuster  slides  and  take  the  slides 
off.  Then  install  the  front  spacen, 
214  in.  long,  between  the  seat  ad- 
juster and  the  floor,  with  the  long 
portion  of  the  spacer  to  the  front 
of  the  car. 

Install  the  rear  spacers  in  the 
same  manner,  but  with  the  long 
portion  of  the  spacer  to  the  rear. 
Longer  mounting  bolts  are  in- 
cluded in  the  kit  to  compensate 
for  thickness  of  the  spacers. 


^^ 


MOTOR.  September  1961 


More  and  more  dealers  are  earning 
Tiore  and  more  dollars  with  BRIGGS 

Complete  selection  for  ride  protection 


SHOCK  ABSORBERS 

the  complete  line-up 
mal  driving 

Duty 

M  ADJUSTABLE 
)uty 

ABLE  BRIGADIER 
savy  Duty 


BRIGGS  J-QI^hq 

New  oil-air  rear  suspensions 
specially  built  for  vehicles 
carrying  heavy  loads. 
The  best  you  can  sell  for: 


You  need  never  miss 
a  single  sale  wltti 

EH 

The  Briggs  Shock  Absorber  Co. 
Cleveland,  Ohio 


,  September  Y961 


'\'\ 


$10  for  Your  Ideas 


Have  you  come  across  any  Hmesaving  short  cuts  or  soluttons  to 
tough  repair  probtems?  If  you  hove,  and  the  idea  is  a  good  one, 
MOTOR  will  pay  you  $10.  If  your  idea  needs  on  illustration,  just  en- 
close a  rough  sketch  in  your  letter.  MOTOR'S  artists  will  do  o  finished 
drawing* 

When  your  ideo  applies  fo  one  particular  car  moke,  be  sure  to  give 
the  make  and  model  year  of  the  cor^ 

Naturally  Ideos  whkh  hove  olreody  been  used  or  offered  elsewhere 
cannot  be  considered^ 

So  grab  a  pencil  ond  [ot  down  your  idea  on  your  shop's  letterhead 
or  billhead.  Then  mail  it  to  ''Fix  It''  Editor,  MOTOR,  250  W.  55th  Sit^ 
N.  Y.  19,  N.  Y- 


ffrtiXitoieaT^Reeiders  Tell  How  To 

Flk  IT 


Easier  Lifter  Removal 

When  removing  hydraulic 
valve  lifters  from  an  engine  block, 
it  is  often  difficult  to  pull  them 
out  past  the  varnish  that  builds 
up  around  the  lower  portion  of 
the  lifter  body. 

We  have  solved  this  by  squirt- 
ing lacquer  thinner  around  the 
lifter  body  and  bore  several  times 
while  taking  off  the  necessary 
parts  to  remove  the  lifters.  By  the 
time  these  parts  have  been  re- 
moved, the  thinner  will  have  dis- 
solved the  varnish.  The  lifters  can 
then  be  taken  out  with  water 
pump  pliers  or  a  magnet  without 
loss  of  time. 

— NEAL  GREBNAWAY 

Greenaway*8  Service 

Eastlake,  Ohio 

Replaces  Starter  Faster 

When  replacing  starters  on 
1954  and  later  Ford  and  Mercury 
V-8's,  it  is  usually  difficult  to  start 
the  top  bolt  into  the  bell  hous- 
ing. 

For  easier  installation,  extend 
the  thread  on  a  5/16  by  U/^  in.  cap 
screw,  which  has  the  same  thread 
size  as  that  in  the  bell  housing, 
all  the  way  down  to  the  bolt  head. 
Then   install   the  bolt  from   the 


rear  through  the  bell  housing  un- 
til the  bolt  head  is  tight  agajnst 
the  housing.  This  can  be  done 
easily  with  a  i/^  in.  universal  sock- 
et and  long  extension.  A  thread 
length  of  about  li^'in.  will  then 
be  exposed  on  the  front  of  the 
housing. 

Now  set  the  starter  in  place  on 
the  car  and  install  and  tighten 
the  middle  and  bottom  bolts.  It  is 
now  fairly  easy  to  put  a  lock  wash- 
er and  nut  on  the  exposed  stud, 
and  to  tighten  the  nut  in  place. 

—RONALD  F.  WEINERT 

BiU'8  SheU  Service 

Glenview,  111. 

Stops  Oil  Leak 

Oil  seepage  past  the  valve  cov- 
ers sometimes  occurs  on  1960-61 
Corvairs.  The  seepage  can  be 
stopped  by  installing  an  easily 
made  reinforcement  to  spread  the 
load  along  the  gasket  area  of  the 
cover. 

To  make  the  reinforcement,  lay 
a  length  of  suitable  strap  iron  on 
one  gasket  area  of  the  cover  and 
mark  the  locations  of  the  bolt 
holes.  Then  drill  holes,  the  same 
diameter  as  the  bolt  holes  in  the 
cover,  at  the  points  marked  on  the 
strap  iron.  Repeat  for  the  other 
three  gasket  lengths  on  the  cover. 


Install  the  reinforcements  with 
longer  bolts.  This  method,  which 
can  be  used  on  any  car  with  a 
seepage  problem,  permanendy 
stops  oil  loss. 

—JOEL  DAIZLK 

Etacovits  Chevrolet 

Port  Kent,  Me 

Easier  Spring  Installation 


With  section  cut  out,  rocker 
arm  compresses  valve  spring 
when   the   nut    is   tightened 

Time  can  be  saved  when  re- 
placing a  broken  valve  spring  on 
a  Chevrolet  V-8  engine,  without 
removing  the  cylinder  head,  by 
using  a  discarded  rocker  arm.  To 
adapt  the  arm  for  the  job,  just 
cut  out,  with  an  acetylene  torch, 
the  part  that  contacts  the  top  of 
the  valve  stem. 

To  install  the  new  spring,  hold 
the  valve  in  its  closed  p>osition  by 
some  suitable  means,  such  as  com- 
pressed air  or  a  rod.  Slip  the  new 
spring  with  its  retainer  into  posi- 
tion over  the  valve  spring.   Re- 

fCONTINUED  ON  PACE  82 


^^ 


MOTOR,  September  1961 


Am 
SERVfCt 


Valve  as  new 

as  the  tire... 
vital  to  any  fleet's 

TIRE-LIFE 


There  are  still  a  few  dealers  who  do  an  incom- 
plete job  when  they  mount  a  tubeless  tire. 
They  leave  the  old,  used  valve  in! 

This  is  bad  business.  The  tubeless  Snap-in 
Valve  is  designed  to  safely  last  the  life  of  one 
dre!  Rubber  in  a  valve  loses  its  original  elas- 
ticity reducing  sealing  effectivene^  at  the  rim 
hole.  Leaks  are  boimd  to  occur  before  any  new 


*What  is  the  TIRE-LIFE  EXTENSION  plan? 
Simply  applying  the  three  handy  prac- 
tices shown  above.  By  using  this  plan 
dealers  benefit  three  ways:  1.  Fewer 
Road  Hazard  Warranty  adjustment  claims. 
2.  Additional  new  business  in  tires  and 
accessories.  3.  More  steady  customers. 


tire  you  guarantee  rolls  up  its  full  built-in 
mileage. 

Customers  learn  fast.  A  TIRE-LIFE  EXTENSION 
policy,  performed  with  quality  Schrader  prod- 
ucts pa3rs  of!  in  steady  business.  So  always  per- 
form all  3  TIRE-LIFE  EXTENSION  practices.  But, 
start  matching  the  new  tires  you  sell  with  fresh 
new  Schrader  Valves  right  now! 


The  full  line  of  Tire- 
Life  Extension 
Products  are  covered 
In  the  bi|.  new 
Schrader  Catalog.  If 
you  haven't  received 
yours,  write  today. 


A.  SCHRADER'S  SON  -  BROOKLYN  38,  N.  Y. 

Diviiion  of  Scovill  Monv/ocfuring  Company,  Inc. 


FIRST  NAME  IN  TiRE  VALVES 


FOR  ORIGINAL  EQUIPMENT  AND  REPLACEMENT 


Made  in  America  to  American  standards  of  quality  by  American  eraftsxMft^ 
f  OTOR,  September  1961 


-Getting  the  Business. 


THERE*5  or  LEAST  ONE  OF  THESE 
CLINKERS  IN  EVERY  SHOP! 


Fix  It 


continued  from  page  80 

move  the  rocker  arm  by  taking  off 
the  adjusting  nut  and  Install  the 
modified  arm.  As  the  adjusting 
nut  is  tightened,  the  arm  will 
compress  the  spring  so  that  the 
locks  can  easily  be  installed. 

,  — HBIKB  WAGNER 

*   Schoening  and  Huckle,  Inc. 

Appleton,  Minn. 

Eliminates  Steering  Squeak 

A  squeak  in  the  steering  col- 
umn of  a  1960  or  1961  Chrysler 
can  originate  in  the  rubber-cov- 
ered terminal  on  the  horn  bush- 
ing. This  bushing  is  located  about 
halfway  down  on  the  inside  of 
the  column. 

To  eliminate  the  squeak,  saw  a 
1  in.  hole  in  the  column  2^^  in. 
below  the  screw  hole  for  the  horn 
contact.  Make  sure  the  cancelling 
fingers  on  the  turn  signal  are  on 
the  same  side  as  the  hole.  The 
horn  wire  and  terminal  will  then 
be  on  the  side  opposite  the  hole 
so  there  will  be  no  possibility  of 
sawing  into  the  horn  wire. 

Now  push  the  terminal  in 
against  the  steering-gear  shaft  and 
wrap  plastic  tape  around  the 
shaft  and  terminal  by  turning  the 


steering  wheel.  Then  apply  a 
strip  of  plastic  tape  around  the 
column  to  complete  the  job. 

—LLOYD  E.  CARTWRIGHT 

Harmon  Motor  Saka 

Ironton,  Ohio 


the  opposite  end  of  the  tool,  place 
the  nut  against  the  flywheel  stud. 
With  a  %  in.  open-end  wrench, 
thread  the  nut  off  the  stud  on  the 
tool  and  on  the  flywheel  stud  to 
install   the  nut. 

— N.  J.  STOCKHAUSER 

N.J.  Stockhauaer  Auto  Repairing 

Bamcvdd.  N.Y. 

Quiets  Rocker  Arms 

When  Falcon  and  Comet  rock- 
er arms  get  noisy  the  trouble  is 
usually  caused  by  blockage  of  the 
oil  supply  passage.  We  find  that, 
in  many  cases,  the  oil  supply  can 
be  restored  by  slightly  loosening 
the  rear  bolt  that  holds  down  the 
rocker  arm  assembly.  Then  start 
the  engine. 

Loosening  this  bolt  jjermits  oil 
pressure  to  break  through  the  dirt 
and  carbon  that  forms  in  this  part 
of  the  oil  passage.  When  the  oil 
supply  to  the  rocker  arms  is  re- 
stored, tighten  the  bolt,  readjust 
the  tappets,  install  the  cover  and 
the  job  is  done.  This  saves  the 
time  required  to  disassemble  the 
rocker  arm  shaft  completely. 

—HARRY  K.  SCHAEPBR 

S  and  C  Motors 

San  Francisco,  CaL 


Cuts  Flywheel  Job  Time  Simple  Transmission  Support 


To  remove  and  replace  a  fly- 
wheel without  dropping  the  oil 
pan  on  a  1958  Plymouth  V-8  with 
PowerFlite,  first  take  out  the 
transmission.  With  the  plate  un- 
der the  flywheel  removed,  the 
nuts  can  be  taken  off  the  studs  on 
the  flywheel  with  a  ^  in.  open- 
end  wrench.  Then  remove  the  fly- 
wheel. 

However,  there  is  not  enough 
room  to  install  the  nuts  on  the 
studs  by  hand  when  the  flywheel 
is  installed.  To  overcome  this  dif- 
ficulty make  a  tool  by  drilling  a 
Yg  in.  hole  near  one  end  of  a  12 
in.  length  of  i/^  by  1  in.  flat  stock. 
Thread  the  hole  with  a  7/16-20  tap. 

Now  screw  a  bolt  into  the  hole 
until  the  threads  on  the  bolt  pro- 
ject 3/16  in.  beyond  the  surface  of 
the  flat  stock.  Saw  off  the  head 
end  of  the  bolt  flush  with  the  oth- 
er side  of  the  flat  stock  to  leave  a 
short  stud.  Center-punch  the  stud 
to  keep  it  from  turning. 

Now  install  a  flywheel-retaining 
nut  on  the  stud  and,  by  holding 


-J 


Pipe  support  for  automa- 
tic transmission  is  held  in 
place    by    offset    adapters 

A  Jength  of  pipe,  with  a  sim- 
ple adapter  inserted  in  each  end, 
can  be  used  to  support  an  auto- 
matic transmission  while  the  en- 
gine is  out  of  the  car  for  overhaul 
or  replacement.  With  the  trans- 
mission supported  in  this  way,  the 
[continued  on  page  84 


^-p 


>\OTO^,^^veaA^r  1961 


.a  better  plan  from  the  dealer's  standpoint 


says  J.  E.  PeAGLER, 

Dodge  dealer.  Phoenix,  Ariz. 

"While  previously  managing  two  other  car  agencie 
I  decided  to  switch  to  the  Commercial  Credit  Pla 
So,  when  I  opened  my  own  business,  naturally 
never  considered  any  other  plan.  It's  a  better  pli 
from  the  dealer's  standpoint.  Commercial  Credit 
methods  of  clearing  credit  minimize  the  dealei 
potential  loss  in  repossessions.  And  in  our  high 
competitive  market,  this  is  especially  importau 
Commercial  Credit's  nationwide  offices  are  impa 
tant  to  the  service  of  our  customers,  since  many 
them  are  wintering  here  from  other  states.  To  real 
cash  in  on  financing's  profit  potential^  we  have  o3 
man,  who  specializes  in  closing  time  sales." 


Fix  It 


-BODY  TIPS- 


continued  from  page  82 

car  can  easily  be  moved,  if  neces- 
sary. 

The  support  is  made  from  a  i/^ 
in.  pipe,  26  in.  long.  The  adapters 
are  formed  from  5/16  in.  cold- 
rolled  rod  by  making  two  right- 
angle  offsets.  The  bottom  offsets 
are  inserted  in  the  pipe;  the  top 
offsets  fit  into  the  holes  in  the 
sides  of  the  frame. 

Different  size  adapters  can 
quickly  be  made,  if  necessary  to 
accommodate  the  different  cars.  On 
Dodge,  for  example,  the  vertical 
part  of  the  adapter  is  3  in.  long. 
The  top  offset,  which  fits  into  the 
hole  in  the  frame,  is  li/^  in.  The 
bottom  offset,  inserted  into  the 
pipe,  is  6  in.  long.  This  length 
permits  an  adjustment  to  be  made 
for  a  number  of  frame  widths. 

— ROCCO  DB  SANTO 

Wajme  Motor  Sales 

Newark,  N.  Y. 

Removes  Rear  Wheel 
Oil  Seals 

I  have  found  a  much  faster  and 
easier  way  to  remove  the  inner  oil 
seal  from  the  rear-axle  housing 
on  Chrysler  Corp.  cars. 

After  the  drum,  backing  plate 
and  axle  have  been  removed,  re- 
install the  axle  nut  on  the  axle. 
Then  insert  the  axle  in  the  hous- 
ing until  the  nut  is  behind  the 
seal  and  pull  the  seal  out. 

—STANLEY  H.  TSUJI 

Atlaa  Bonded  Brakes  of  Hawaii,  Inc. 

Honolulu,  Hawaii 


Licks  Suspension  Leaks 

On  some  air-suspension  cars, 
when  a  rear  bellows  ruptures,  the 
car  comes  down  suddenly  and 
puts  a  strain  on  the  dome  mount- 
ing bolts  which  are  spot- welded  to 
the  top  of  the  dome.  This  can 
cause  a  leak  at  the  bolts  which  is 
difficult  to  detect. 

To  make  certain  there  are  no 
leaks  at  these  points  and  to  pre- 
vent a  comeback,  install  a  cold 
patch  on  the  inside  of  the  dome 
under  each  bolt  before  installing 
the  new  bellows. 

—RUDY  ZBLLBR 

Hamilton  Motor  Products,  Ltd. 

Hamilton,  Ont..  Canada 


MOTOR  will  pay  you  $10  for  each  usable 
timesaving  short  cut  from  the  body  man 


Speeds  Glass  Removal 


Wedge,  operated  by  air  tool, 
forces  up  glass  by  means  of  piv- 
o^  resting  on  lips  of  channel 
-^..  "»• 

A  wedge  tool,  inserted  in  the 
chuck  of  a  power  cutting  tool,  can 
be  used  to  remove  a  broken  glass 
from  its  channel. 

A  suitable  wedge  is  easily  made 
from  a  shift  lever  from  a  1953-54 
Chevrolet  or  a  similar  piece  of 
steel.  Grind  one  end  to  fit  the  air 
tool,  and  the  sides  to  a  width  that 
will  fit  inside  the  glass  channel. 
Taper  the  other  end  so  it  will  slip 
under  the  glass.  Then  weld  to  the 
underside  of  the  tool  a  piece  of 
steel  rod  long  enough  to  rest 
across  the  two  lips  of  the  channel. 
This  acts  as  a  pivot  when  exerting 
force  against  the  glass. 


To  remove  the  glass,  insert  the 
tapered  end  of  the  tool  under  the 
glass  and  operate  the  air.  The 
pivot  permits  an  upward  force  to 
be  exerted  against  the  glass  while 
the  wedge  is  working.  The  tool 
should  be  used  only  to  remove 
broken  glass,  and  goggles  should 
be  used. 

—LESLIE  LOCKLIN 

Locklin's  Body  Shop 

Gottvorneur,  N.  Y. 


Installs  T  Bolts 

Some  cars  have  T  bolts  in  the 
clips  of  the  moldings  around  the 
front  and  rear  glass.  These  bolts 
are  usually  hard  to  install  after  a 
glass  change  because  of  the  sealer. 
A  small  screwdriver,  with  a  shank 
slightly  wider  in  diameter  ^han 
the  threads  "on  the  T  bolt,  can  be 
used  to  install  the  T  bolts  and 
moldings  easily. 

To  adapt  the  screwdriver,  grind 
the  blade  off  it  and  drill  and  tap 
a  hole  in  the  shank  to  the  same 
thread  size  as  that  in  the  T  bolts. 
Then,  to  install  the  T  bolts,  shove 
the  shank  of  the  screwdriver,  from 
inside  the  car,  through  the  hole"^ 
to  the  outside.  Now  screw  the 
screwdriver  shank  to  the  T  bolt 
thread,  pull  the  T  bolt  through, 
and  start  a  nut  on  the  T  bolt.  Con- 
tinue around  the  glass  until  all 
the  T  bolts  are  inserted,  then 
tighten  them  in  place. 

—WILLIS  L  BULTER 

Niffgles  Pontiac  Co. 

Mt.  Vernon.  Ohio 


How  Would  YOU  Fix  It? 

A  chance  to  test  your  skill  as  a  troubleshooter 


►  Knowledge  of  what  is  new  and 
different  on  late  models  can  save 
hours  in  tracking  down  causes  of 
trouble.  For  instance,  on  a  1961 
Lincoln,  the  owner  reported  that 
engine  performance  at  high 
speeds  was  poor,  with  power  out- 
put below  normal.  The  routine 
check    of    compression,    ignition 


and   carburetion   was   made    and 
all  were  found  to  be  up  to  par. 

The  only  clue  the  repairman 
had  was  that  the  idle  and  low- 
speed  operation  were  normal. 
However,  he  also  knew  what  was 
different  on  this  model.  How 
would  you  have  tackled  the  prob- 
lem? Answer  is  on  page  218. 


s^ 


MOTOR,  September  1961 


They  dont 
sludge  or 
corrode 


U*$.  Pat.  No.  2.789.372 


AMERICAN  HAMMEBED 


Stainless  steel  oil  rings 


IS  IT  LEGAL? 


By  Arthur  L.  Reuter  of  the  Neiu  York  Ba 


Buys  Dealership,  Discovers 
Profits  Misrepresented 

There  appeared  in  the  Central- 
town  Gazette  the  following  adver- 
tisement: "Dasher  dealership  for 
sale;  owner's  health  forces  sale  of 
highly  profitable  business.  Last 
year's  profit  over  |20,000.  Oppor- 
tunity of  lifetime;  terms  arranged." 

Leverett  Birdsong  had  some  cap- 
ital but  was  without  experience  in 
the  automobile  business.  He  was 
interested  in  the  advertisement  and 
inspected  Julius  Cliffey's  Dasher 
salesroom. 

Cliffey  assured  him  there  would 
be  no  trouble  in  getting  the  Dasher 
franchise  transferred.  Birdsong  and 
Cliffey  went  to  Metropolis  City  to 
see  the  zone  manager  of  the  Dasher 
company.  The  manager  laid  down 
some  conditions  for  the  franchise 
transfer  which  Birdsong  felt  he 
could  easily  meet  and  the  next  day 
Birdsong  and  Cliffey  entered  into 
a  written  contract  for  the  sale  of 
the  dealership. 

The  price  was  $40,000,  although 
Cliffey's  whole  inventory  was 
valued  at  only  $20,000.  In  spite  of 
the  fact  that  the  contract  did  not 
mention  it,  both  understood  the 
difference  in  price  was  the  value 
of  the  Dasher  franchise. 

A  few  days  after  the  sale  took 
place,  the  Dasher  company  advised 
Cliffey  they  would  not  approve  the 
transfer  of  the  franchise  to  an  in- 
experienced person  and  suggested 
that  Cliffey  retain  an  interest  in 
the  business  and  continue  his  ac- 
tivity as  a  condition  of  Dasher's  ap- 
proval. 

Cliffey  told  the  news  to  Birdsong 
and  in  order  to  appease  the  fac- 
tory, both  made  a  written  partner- 
ship agreement  and  notified  Dash- 
er. Although  the  partnership  agree- 
ment was  a  sham,  Dasher  accepted 
it  as  genuine  and  considered  a 
transfer  of  the  franchise  to  the  new 
company. 

Approval  came  in  several  weeks. 
7/7  the  meantime,  Birdsong,  now  in 


charge  of  the  business,  found  out 
that  the  previous  year's  profits  were 
only  half  as  much  as  Cliffey  had 
represented  them  to  be.  However, 
not  wanting  to  upset  the  arrange- 
ment with  the  factory,  he  kept  si- 
lent. 

Within  a  few  months  it  was  ap- 
parent to  Birdsong  that  the  busi- 
ness was  not  a  money-maker  with 
an  inexperienced  man  at  the  helm. 
When  Cliffey  refused  to  take  the 
business  back,  Birdsong  sued  him 
for  damages. 

"Cliffey  advertised  that  the  busi- 
ness had  earned  $20,000  the  previ- 
ous year  and  I  relied  on  his  word 
only  to  find  that  last  year's  profits 
were  just  $10,000,"  Birdsong  com- 
plained. 

Courses  of  Action 

But  Judge  Honest  said  Cliffey 
did  not  have  to  pay  and  dismissed 
the  case. 

The  judge  said,  "When  Birdsong 
learned  the  truth  about  the  com- 
pany's previous  profits,  he  had  two 
possible  courses  of  action:  He 
could  abide  by  the  contract  and 
condone  the  deceit  or  he  could  act 
with  reasonable  promptness  to  re- 
pudiate and  seek  to  recall  the  trans- 
action. By  retaining  and  operating 
the  business  then,  he  made  an  elec- 
tion to  abide  by  the  contract,  so  far 
as  that  misrepresentation  is  con- 
cerned. 

"As  far  as  the  fraudulently  in- 
duced Dasher  franchise  is  con- 
cerned, he  has  no  claim  either. 
True,  that  franchise  is  invalid  and 
also  true,  part  of  the  purchase  price 
was  to  pay  for  that  franchise.  But 
Birdsong  accepted  the  fraudulent- 
ly induced  franchise  as  fulfilling 
the  consideration  of  the  contract 
and  he  helped  in  the  fraud  by  par- 


ss 


ticipating  in  the  sham  partnership 
agreement. 

"By  his  acts  and  conduct  he  has 
waived  any  right  of  damages." 

Based  on  case  reported  In  330  S.W.  2d  at  pa«e 
42   (Ky.)  "^^ 

Customer  Sues  Dealer 
On  Series  Mix-Up 

Albert  Hudson  maintained  a 
used  car  department  in  connection 
with  his  Planet  dealership.  The 
secondhand  vehicles  were  displayed 
on  a  lot  adjoining  the  Planet  sales- 
room. 

One  day  Walter  Wilkins  visited 
the  lot  and  showed  interest  in  a 
1958  Planet.  He  examined  it.  lis- 
tened to  the  engine  and  drove  it 
around  the  block. 

"Just  on::  thing  I  want  to  be  sure 
of,"  Wilkins  observed  when  he  got 
back.  "Is  this  a  'Series  30'  or  a  'Se- 
ries 40'  Planet?" 

"It's  a  'Series  40',"  Albert  stated. 

The  order  was  written  up  and 
the  sale  consummated.  All  went 
well  until  Walter  found  out  his 
Planet  was  a  "Series  30"  and  not  a 
"Series  40."  The  former  was  a  low- 
er-priced model. 

Enraged,  Walter  sued  Albert  for 
$400,  the  difference  in  market  value 
between  a  "Series  40"  and  a  "Series 
30"  Planet  for  the  year  of  manu- 
facture. 

Albert  defended  on  the  ground 
of  good  faith  and  mistake. 

"Actually,"  the  dealer  said,  "I 
didn't  know  what  series  the  car 
was.  For  all  I  knew  it  was  a  '40.'  I 
thought  it  might  have  been,  so  I 
said  so." 

Unintended  Mistake 

Judge  Shrewd  decided  that  Wal- 
ter  was  entitled   to  his  damages. 
"It  is  no  defense  to  a  dealer  to  say 
[continued  on  pace  208 

MOTOR,  September  l^^^ 


GEARED  FOR  HIGHER  clutch  sales 

I  1. 


rrifra/(p\HEHu^ 


PROFIT  ENGINEERING  plan 


"Profit  Engineering"  assures  complete  cus- 
tomer satisfaction,  eliminates  costly  come- 
backs. Get  your  share  of  the  fast-growing 
clutch  market  with  ACCURATE-ReNu's 
**Profit  Engineering"  Plan. 


^^961,  ACCURATE.R«Nu  Div. 

^OTOR,  September  1961 


ACCURATE-ReNu  "Product  Engineering"  gives  you  .  .  , 

Precision  machined  self-aligning  pointed  hub  splines  for 
fast,  easy  installation. 

Matched  and  mated  clutch  sets  .  .  .  tested  together  for 
perfect  service. 

Clutches  precision  tooled  and  tested  to  meet  highest 
quality  standards. 

Pressure  assemblies*  that  feature  more  NEW  parts . . . 
pressure  springs.  .  .  heavy-duty  rivets  .  .  .  fulcrum  rings 
.  .  .  retainer  clips  and  diaphragms. 

ALL  parts  rust-proofed  to  stay  factory  bright  in  storage. 

•Precision  remanufactured  to  the  high  standard  of  ACCURATE-ReNu  quality. 


ccurate 


ReHu\ 


ACCURATE-ReNu 

Clutch  Division,  168  North  Michl^a^  ^Nj^T\\x^,^\v\^?i%^  VA^v^^>5 


BENDIX  HYDRAULIC 
BRAKE  PARTS 

a  complete  line... quality  controlled 
from  raw  materialto  package 


THEY'LL  HELP  MAKE  YOU  A  BRAKE  RESTORATION 
SPECIALIST.  Now,  you  can  answer  aU  of  your  customers'  needs 
for  Hydraulic  Brake  Parts  with  the  complete  Bendix  Automotive 
Service  line.  You  get  master  cylinders,  wheel  cylinders,  repair  kits, 
stoplight  switches,  and  hoses— and  every  item  is  of  the  same  original 
equipment  quality  that  has  made  Bendix  Brake  Headquarters  of  the 
World. 

Join  the  growing  list  of  leading  brake  servicemen  and  jobbers  now 
stocking  and  installing  these  parts,  along  with  other  Bendix  Brake 
Restoration  material:  New-Lined  Brake  Shoes,  Heavy-Duty  and 
Super  Heavy-Duty  Brake  Fluid,  Power  Brake  Installation  Kits, 
X-Change  Units,  Repair  Kits,  and  Service  Parts. 

Ask  your  Bendix  Distributor  how  you  can  participate  in  the  d3mamic 
new  Bendix  Brake  Restoration  Program.  It's  easy  to  get  the  specialized 
training  and  sales  aids  which  will  qualify  you  as  the  "Brake  Restora- 
tion Specialist"  in  your  community. 


BENDIX  AUTOMOTIVE  SERVICE 

SOUTH  BEND,  IND. 


New-Lined  Brake  Shoes 


Hydraulic  Brake  Ruid 


Power  Brake  X-Change  Units 


Power  Brake  Repair  Kits 
and  Service  Parts 


•Fuel  Metering  •Brake  Restoration  •Power  Hydraulics  •Electronic  Devices  •Starter,  Electrical  and  Ignition  •Chemical  S^^l^^^^ 


News  for  Jobber^ 


Speakers'  Bureau 
For  lASI  Show 

A  Speakers*  Bureau  now  being 
formed  by  the  Joint  Operating 
Committee  of  next  year's  Interna- 
tional Automotive  Industries  Show 
at  Chicago  will  work  throughout 
Wisconsin,  Illinois,  Michigan,  In- 
diana and  Iowa  to  draw  attention 
to  this  automotive  exhibit. 

Volunteers  for  speaking  engage- 
ments already  include  secretaries 
of  the  five  state  wholesaler  associ- 
ations. They  will  have  the  help  of 
a  glass-rfide  presentation  developed 
by  the  Joint  Operating  Committee. 

An  outstanding  feature  of  the 
Chicago  show,  to  be  held  Feb.  28- 
March  3,  will  be  "Fleet  Day.**  This 
will  occur  on  March  2. 

Chairman  Is  Named 
For  Pacific  Show 

Orval  L.  Butler,  Stevens  Corp., 
Portland,  Ore.,  has  been  named 
chairman  of  the  show  committee 
for  the  Pacific  Automotive  Show, 
to  be  held  at  the  Memorial  Coli- 
seum. Portland.  March  21-25,  1962. 

Robert  E.  Burns,  Burns  Bros. 
Tire  and  Supply  Co.,  Portland,  is 
chairman  of  the  credentials  com- 
mittee. C.  J.  Gates,  Wolf  Supply 
Co.,  Vancouver,  Wash.,  heads  the 
Floor  Committee. 

The  show  will  be  marked  by 
three  trade  designations.  Groups 
will  be  formed  by  jobbers  in  the 
13-state  area  to  visit  the  show. 

Three  consecutive  morning  con- 

90 


vention  sessions  have  been  sched- 
uled for  the  first  three  days. 

The  show  will  be  open  to  all  au- 
tomotive trades  after  6  P.  M.,  March 
23,  all  day  and  evening  March  24 
and  all  day  March  25. 

The  first  three  days  and  the  third 
day  up  till  6  P.  M.  will  be  open 
only  to  sponsoring  wholesalers  and 
exhibiting  manufacturers. 

ASIA  Issues  Extra 
Member  Directory 

In  its  first  supplement  to  its 
membership  directory,  the  Auto- 
motive Service  Industry  Assn.  in- 
cludes 382  names.  These  new  mem- 
bers all  were  accepted  within  the 
last  year. 

New  wholesaler  members  num- 
ber 305,  manufacturers  45,  ware- 
house distributors  22  and  rebuild- 
ers  10. 

Besides  these  U.  S.  members,  the 
supplement  lists  285  associate  Ca- 
nadian members.  These  associates 
came  into  the  group  as  a  result  of 
the  affiliation  of  the  Canadian  Au- 
tomotive Wholesalers  and  Manu- 
facturers Assn.  with  ASIA  on  July  1. 

Pump  Rebuilders 
Attend  Clinic 

A  three-day  technical  clinic  at 
Evansville,  Ind.,  last  month  was  at- 
tended by  members  of  the  Institute 
of  Water  Pump  Rebuilders  Div.  of 
the  Automotive  Parts  Rebuilders 
Assn.  Host  was  the  Master  Parts 
Div.,  Airtex  Products. 


Computer  to  Schedid^ 
AWDA  Conference^ 

A  Remington-Rand  Univ# 
be  used  this  year  to  schedid^ 
ferences  between  top  mana^ 
personnel  of  distributors  andl 
ufacturers  at  the  annual  altt 
tioii  of  the  Automotive  WardSi 
Distributors  Assn.,  to  be  hdjd 
Kansas  City  Oct.  30-Nov.  1. 

A  press  conference  will  be  I 
by  Robert  Weber,  preside!^ 
Oct.  1.  That  evening  the  aw 
and  presentation  dinner  ySL 
held.  As  usual  the  dinner  higiii 
will  be  selection  of  the  Autoiin 
Man  of  the  Year. 

AAR  Issues  Pamphkt 
On  Commissions 

An  article,  which  is  to  be  isi 
later  as  a  pamphlet  and  enti 
"Mr.  Manufacturer,  Are  CoflU 
sion  Rates  to  Your  Represenut 
Adequate?"  has  been  approved 
inclusion  in  the  Automotive-A 
iated  Representatives'  membcn 
roster  for  1962. 

The  committee  which  authc 
the  article  consisted  of  Jack  D« 
San  Francisco,  Sam  Dennis,  I 
sas  City,  and  W.  L.  Wilson  of] 
ton,  who  had  the  assistance  of 
Frank  Russell,  1956  AAR  0 
dent. 

Copies  of  the  pamphlet  wiD 
supplied  by  AAR.  The  addiCs 
17  West  60th  Street,  New  Yoik 
N.   Y. 

Dismissal  Asked 

Dismissal  of  the  Federal  Tt 
Commission  charge  of  making  \ 
advertising  claims  for  its  "Lifct 
Charge"  battery  additive  has  I 
asked  by  Magnaflo  Co.,  Inc,  V 
ren,  Ohio. 

In  its  answer  to  the  compl 
the  company  explains  that 
present  management  did  not  < 
trol  the  firm  at  the  time  the  allc 
false  claims  were  made.  It  also 
[continued  on  paci 

MOTOR.  September 


>R,  September  1961 


News  for  Jobbers 


continued  from  pagCLOQ 

fends  its  use  of  the  trademark 
"Lifetime  Charge,"  denying  that 
these  words  imply  that  the  product 
will  keep  a  battery  charged  for  life. 


Must  Label  Used  Oil 

Evans  G.  Graham,  trading  as 
Graham-Penn  Oil  Co.,  Houston, 
has  signed  a  stipulation  with  the 
Federal  Trade  Commission  to  dis- 
close that  his  Texas  State  oil  is 
wholly  or  partly  composed  of  used 
oil.  This  disclosure  must  be  made 
in  advertising  and  in  a  conspicuous 
statement  on  containers. 

Royal  Manufacturing  Co.,  trad- 
ing as  Tulsa  Refined  Oil  Co.,  and 
its  oflScers,  Tulsa,  Okla.,  have 
signed  a  similar  stipulation  with 
regard  to  its  Mo-Power  oil. 


ASIA,  Boosters 
Affiliate 

The  Automotive  Service  Industry 
Assn.  and  Automotive  Booster 
Clubs  International,  Inc.,  have  af- 
filiated. The  joint  announcement 
of  the  two  groups  emphasizes  that 
the  move  was  taken  to  "strengthen 
the  industry  through  mutual  sup- 
port of  nationwide  programs."  The 
autonomy  of  the  associations  is  not 
affected. 


Ford  Changes  Motorcraf t 
Name  to  Autolite 

Autolite  replaces  Motorcraft  as 
the  name  of  Ford  Motor  Co.'s  new 
replacement  parts  marketing  divi- 
sion. The  decision  to  change  the 
division  title  was  based  on  greater 
public  awareness  of  the  Autolite 
name. 

The  Autolite  Div.,  composed  of 
separate  sales  departments,  is  re- 
sponsible for  marketing  Ford  prod- 
ucts in  the  after-market  and  as 
original  equipment  to  manufac- 
turers. 


AERA  Accepts  17 

Seventeen  new  members  have 
been  accepted  by  the  Automotive 
Engine  Rebuilders  Assn.  since  the 
last  report  made  in  June. 

Of  this  number,    11   are  active 


and  six  associate  members.  One  of 
the  new  active  members  is  from 
£1  Salvador,  C>  A^.  and  another 
from  Canada.  Among  the  new  as- 
sociate members  is  an  Indian  firm 
from  Ahmedabad,  India. 

Honored  by  ASIA 

In  recognition  of  "exemplary 
and  enduring  service"  to  the  in- 
dustry, the  Arrow  Armatures  Co. 
has  received  the  Distinguished  Ser- 
vice Award  of  the  Automotive  Ser- 
vice Industry  Assn. 


Double  Plant  Size 

Although  it  was  dedicated  only 
three  months  ago,  the  new  Cozad, 
Neb.,  plant  of  the  Monroe  Arno 
Equipment  Co.  will  be  expanded  to 
twice  its  original  size.  Additions  are 
also  being  made  to  the  Hartwell, 
Ga.  plant.  The  work  will  cost 
$1,500,000. 

Buys  Canadian  Firm 

The  Regent  Equipment  Manu- 
facturing Co.,  Ltd.,  of  RexdaJe. 
Ont,,  Canada,  has  been  purchasd 


ADJUSTS  AUTOMATICALLY  to  any 

load  . , ,  a  true  progressive-type  spring 
that  msures  maKimum  stabdity.  safety 

and  comfort. 

WON'T  BOTTOM  under  extreme  over- 
loads. 

DOESN'T  RAISE  REAR  END  or  inter- 
fere  with  normal  ride  when  unloaded. 

NOT  AN  AIR  BAG,  spacer  or  any  other 
gadget,  but  a  completely  new  concept 
in  overload  design. 

RIDES  QUIET . . .  needs  no  lubrication. 


PROVEN  IN  USE.  thoroughly  tested 
and  backed  by  over  40  years  of  MOOS 
spring- su spensior*  leadership, 

LONG  LIFE  because  irs  mad«  of 
natural  live  rubber. 

QUICKLY  INSTALLED  with  a  single 
wrench. 

COSTS  LESS  than  ordinary  overload 
springs ...  yet  you  get  full  mark-up! 

JUST  12  NUMBERS  cover  most 
passenger  cars,  station  wagons  and 
light  trucks. 


MOOG  Hollow-Rubber  Helper  Spring 


9S 


MOOG  MEANS  MORE  UNDER-CAR  BUSINESSI 

>\OTOR,  September  1961 


rquette  Corp.  The  Cana- 
will  continue  to  operate 
present  name.  Ralph 
)rmer  president,  now  be- 
?cutive   \'ice   presidnt. 

Third  Expansion 

ducts  Manufacturing  Co. 
n  ground  for  the  third 

of  its  Skokie,  111.,  plant, 
ing  to  this  location  five 

The  new  addition  will 
irgely  for  packaging  and 


Jobber  Doings 

Motor  Supply  Co.,  Savannah 
parts  distributor  owned  by  Hast- 
ings Manufacturing  Co.,  has  been 
sold  to  American  Parts  Co.,  a  divi- 
sion of  Gulf  and  Western  Indus- 
tries, Inc. 

Martin  Wilson  Bros.  Pty.  Ltd., 
Brisbane  and  Townsville,  Austra- 
lia, is  celebrating  50  years  as  a  dis- 
tributor of  automotive  parts  and 
equipment.  Alexander  Leigh  Mar- 
tin Wilson  and  Allan  Martin  Wil- 


s'the  ride... loaded  or  unloaded 

For  the  ride  of  your  life,  try  a  set  on  your 
own  car  or  truck!  Discover  what  this  revo- 
lutionary new  concept  in  overload  design 
means  to  riding  comfort  and  safety.  Order 
a  trial  stock  with  attention-getting 
3-dimensional  wall  and  counter  display 
from  your  MOOG  jobber  or  distributor.  Or 
write  for  free  catalog  to  MOOG  INDUSTRIES, 
Inc.,  6565  Wells  Ave.,  St.  Louis  33,  Mo. 


SATISFACTION  GIMRMTEED  OR  YOUR  MONEY  BACNI 

//  you  or  your  customers 
are  not  completely 
satisfied  that  this 
amazing  new  spring  is 
everything  we  say  it  is, 
MOOG  INDUSTRIES, 
Inc.  will  refund  your 
purchase  price. 


UNDER-CAR  PARTS 


son,  the  brothers  who  founded  the 
company,  are  still  active  in  its  af- 
fairs. 

F.  H.  Harris  is  setting  up  his  own 
battery  and  engine  parts  whole- 
saling firm  at  Memphis,  Tenn.  He 
resigned  recently  as  vice  president 
5f  sales.  Engine  Parts  Div.,  Gould- 
National  Batteries,  Inc. ' 

A  new  warehouse  at  Bristol,  Va.- 
Tenn.,  has  been  opened  by  the 
Asco  Warehouse  Co.,  based  at  Blue- 
field,  W.  Va.  Both  warehouses  will 
be  managed  by  Frank  McKenzie 
Management  Associates. 

Manufacturers  Personnel 

A.  B.  McKee  to  manager.  Filter 
Sales,  Walker  Marketing  Corp. 

Phillip  J.  Costello  to  sales 
manager.  Replacement  Div.,  Mc- 
Quay  Norris  Manufacturing  Co. 

R.  B.  Miller  to  general  sales 
manager,  Chicago  Pneumatic  Tool 
Co. 

John  Bury  to  assistant  general 
sales  manager,  After-Market  Div., 
Purolator  Products,  Inc. 

John  R.  Church  to  director  of 
distribution  and  marketing,  AC 
Spark  Plug  Div. 

Vincent  L.  Benton  to  automo- 
tive distributor  sales  manager, 
Thermoid  Div.,  H.  K.  Porter  Co. 

Joseph  A.  Conlon  to  vice  presi- 
dent, sales.  Rubber  Products  Div., 
Dayco  Corp. 

Samuel  J.  Roumeles  to  vice 
president— sales.  Automotive  Div., 
Casco  Products  Corp. 

Harry  L.  Swan  to  advertising 
manager,  Autolite  Div.,  Ford  Motor 
Co. 


L,  September  1961 


^"S 


PRECISION  AT  WORK...BUILDING  PROFII 


A  $3,800  EXTRA  PROFIT  CAN  BE  YOURS  ANNU- 
ALLY ...  doing  just  2  jobs  a  day  with  the  famous 
Alemite  "On-the-Car"  Wheel  Balancer!  In  a  little 
over  a  month,  your  new  balancer  pays  for  itself  — 
completely.  What's  more,  balancing  service  uncovers 
related  TBA  sales  that  give  your  profits  an  additional 
boost.  Even  with  the  barest  minimum  of  3  jobs  per 


week,  a  clear  profit  of  well  over  $800  is  yours 
ally.  And  you  save  money,  too!  The  Alemite 
Balancer  is  complete!  No  extra  attachment  t 
—and  it  never  becomes  obsolete! 

Compare  Alemite  with  all  others  ...see  hoi 
can  be  dollars  ahead  in  profits  •  • .  with  equif 
bom  the  leader  in  Automotive  Service  Equipi 


MOVES  ANYWHERE- WORKS  ANYWHERE!  Alemite  ''Onthe.Car'' Wheel  Balancer  is  easily  operated,  self-conti 
precision  built.  Exclusive  hand  strobe  light  and  pickup  gives  accurate  meter  reading  indoors  or  outdoors— proves  to 
customer  the  need  for  a  balancing  job— shows  him  the  perfect  results  when  the  job  is  completed.  Gives  both  up-and- 
and  side-to-side  correction! 


P^ 


MOTOR,  September 


OWARD  $3,102  OF  EXTRA  PROFITI 

's  profit  doing  only  one  aligning  job  a 
lite  Cross-Sight  Wheel  Aligner  needs  no 
;,  costly  pit  or  ramp  installation.  Works 
:ar  is— inside  or  out— whether  on  a  level 


ww^tr  fe^v-^^L 

Bi 

hi^LlV 

^^^■^S 

Lk^^^^^^^9 

^n 

^p 

Hi 

D  LUBRICATION  JOBS  PAY  OFF  I 

alized  Hand  Guns  help  you  get  the  right 
le  right  spot.  You  do  a  better  job,  your 
more  satisfied,  you  save  time  on  wheel 
steering  gear,  other  specialized  points! 


ALEMITE 


STEUIIIRT-UlflRnER  i 

CORPORATION  _j 


2 


ISO  Dhfertey  Parkway^  Chicago  14,  Illinois 

swart-Warner  Corporation  of  Canaddi  Ltd. 
rio 


sptember  1961 


CASH  IN  ON  FAST  LUBC  SCRVICCI  If  your  lube  bay 
is  just  an  ordinary  low-profit  area,  turn  it  into  a  gold  mine 
with  Alemite  Strato-Line  Lubrication  Equipment  You  save 
time  and  labor  costs  •  •  •  get  faster  turnover .  • .  because  no 
other  pumps  give  you  such  instant  power^with  no  time  lag 
—every  time  the  gun  hits  the  fitting. 


Send  for  a  free,  tact-filled  booklet  telling 
the  whole,  big-profit  story  of  Alemite 
Equipment.  Indicate  which  specific 
products  you  are  most  interested  In. 


L^- 


i 


WHEEL  BALANCER  D  AutoiTK>tive  Lifts  D  Strato-Line  Lubrica- 
tion Equipment  D  Wheel  Aligner  D 


Mame. 


Address^ 


City.. 


.zone. 


.State. 


%% 


Top,  bottom,  sides . . . 


IM^^iM 


areas  worked  easily 

Jtll  l^Q"^*  ®T® 
"^    positioning 

stand 


CASTER  ASSEMBLY  OPTIONAL 


POSITIONING 
STAND 
OTG  No.  1700 


ENGINE  WORK  DONE  FASTER, 
SAFER,  EASIER,  FOR  BETTER 
OVERALL  SHOP  PROFITS 

New  OTC  engine  positioning  stand 
is  fast  and  safe  to  operate— allows 
mechanic  to  easily  rotate  engines 
through  a  full  360^ 

A  self-locking  matched  worm-and- 
gear  set,  with  8"  crank,  allows  engine 
to  be  locked  in  any  position .  E  ngines 
are  mounted  on  stand  by  means  of 
an  adapter  bracket  which  is  bolted 
to  stand  and  engine. 

Model  No.  1700  weighs  only  136  lbs., 
handles  engines  weighing  up  to  1200 
lbs.  Stand  can  be  bolted  to  floor,  or 
made  mobile  with  optional  caster 
assembly. 

Here  is  a  valuable  piece  of  eqmpment 
which  speeds  up  engine  service  .  .  _ 
gives  you  added  profit  in  time  saved- 

Contact  your  OTC  distributor  for  more 
information  on  this  and  other  time-saving 
OTC  tools. 


L*«^*»l 


OWATONNA  TOOL  COMPANY 

332  CEDAR  STREET,  OWATONNA,  MINN.,  CABLE:  TOOLCO 


Things  to  Con 


DEALEt  CONVENnONS 

Sept.  13  Vermont.  Sfovre 

Oct.  22-24  New  York.  Kiometho  L 

Oct.  22-24  New  Jersey.  Afkmtic  G 

Oct.  29-31  Florida.  R.  Louderdolt 

Dec    4  Utah.  Salt  Lake  City 

Dec.    4-5  Minnesota.    Minneopolis 

Dec.    8-9  Montana,   Billings 

Feb.    3-7  National    Automobile   I 
Aun..  Atlantic  City 


PARTS  AND 


SHO«l 


Oct.  23-26 

Dec.    9-11 

Jon.    29- 
Feb.     I 

Feb.    21- 

Mar.    3 
Mar.  22-25 

Apr.  11-13 

Apr.  12-14 


Sept.  14-17 

Oct.   12-13 

Oct.  29- 
Nov.  I 
Oct.  30- 
Nov.    2 

Nov.    8-10 

Dec.  7-14 

Feb.  26-27 

May  20-23 

June  29- 
July     I 


Fleet    Maintenance   Eip 
New  York 

Annual  Auto  Trim  Slieii 
Angeles 

Automotive  Acceiioriei 
Manufacturers  ol  Amerii 
Eiposition,    Oiicogo 
Intemofionol  AutomoKvt 
Industries  Show.  Chicog 
Pacific  Automotive  Sliov 
Portland.   Ore. 
Canadian  Automotive 
Service  Show.  Toronto 
Notionol  Truck,  Troiltr 
and  Equipment  Show.  L 
Angeles 


Assn.  of  Diesel  Speciotiili 
ing.  Minneapolis,  Minn. 
Western  Engine  Rebuild# 
Convention.  Palm  Spring 
Notional  Lubricoting  Gn 
Institute  Meeting.  Heeih 
Automotive  Warehouie  I 
tors  Assn.  Convention,  K 
City.  Mo. 

Automotive  Parti  Rebeii 
Assn.  Convention,  Los  > 
Automotive  Electric  A« 
Annual  Meeting.  Chicoa 
Automotive  Service  led 
Assn.  Convention,  Chtcoi 
Automotive  Engine  Rebe 
Aun.  Convention,  Detro 
IQO-Califomia,  Son  D» 


May,  1962,  Designate 
Car  Care  Month 

Good  Car  •Keeping  Monti 
year  will  be  May,  it  is  ann( 
by  Vernon  G.  Volland,  ex< 
director  of  the  Good  Car*K 
Institute. 

The    early    announcemer 
made,   it  is  explained,   to 
anyone,       including      auto 
wholesalers  and  retailers,  to 
with  the  promotion  next  ye; 

Supported  by  the  whole 
try,  the  Good  Car*  Keeping 
tute  seeks  to  promote  hot 
chanical  and  appearance  n 
nance.  Information  on  how  i 
ticipate  in  Good  Car*Ki 
Month  may  be  had  from  the 
tute  at  1711  Pratt  Blvd.,  G 
26,  111. 


P^ 


MOTOR,  Septembe 


ELL  WEED  before  the  Need 

Ask  your  customers  to  buy  now 

You  have  no  St.  Bernard  dog  trained  to  deliver  chains  when 
cars  get  stuck  in  snow.  Advise  your  customers  to  buy  chains 
early  and  keep  them  in  their  cars  ready  for  use  when  needed. 
That  saves  them  from  getting  stuck.  So  check  your  stock  of 
WEED  V-BAR  TIRE  CHAINS,  order  sizes  you  need  and  recom- 
mend them  every  time  you  put  in  winter  grade  oil  or  anti- 
freeze. For  use  on  regular  or  snow  tires.  Remember:  every 
sale  you  make  early  means  a  profit  you  won't  lose  later  when 
one  storm  may  dean  you  out  of  chains.  So,  call  your  Weed 
Chain  distributor  now! 

American  Chain  &  Cable  Company,  inc., York,  Pa.,  Bridgeport,  Conn 
In  Canada  •  Dominion  Chain  Company,  Ltd.,  Niagara  Falls,  Ont. 

^    In  Business  for  Your  Safety 

OR,  September  1961 


V\. 


Dealers  Rush  to  GW  Plan 


Retailers  in   11  states  will  be  using 
Iowa  used  car  program  by  year's  end 


bv.*:<yIv'2N>^>-c^"-" 


:  fi««  n»  T15V*  ts^vfciti  x.trim^  ^ 


1 1^ 


Booklet  containing  the 
names  of  all  dealers  in 
state  who  join  the  plan 


Oefore  the  end  of  this  month, 
franchised  car  dealers  in  seven 
states  and  one  Canadian  province 
will  be  using  the  Guaranteed  War- 
ranty plan  for  used  cars,  originated 
by  the  Iowa  Automobile  Dealers 
Assn.,  of  which  Alfred  W.  Kahl  is 
executive  vice  president.  Three 
other  states  will  start  using  the  plan 
in  October,  a  fourth  in  December. 
Two  others  have  already  approved 
the  plan. 

This  wide  acceptance  makes  the 
Iowa  idea  one  of  the  most  success- 
ful used  car  warranties  ever  pro- 
posed. Its  success  is  all  the  more  re- 
markable because  scores  of  car 
dealers  are  still  nursing  the  finan- 
cial bruises  suffered  from  the  ser- 
vice bonding  schemes  that  a  few 
years  ago  boomed  straight  into 
bankruptcy. 

GW,  as  the  Iowa  plan  is  abbrevi- 
ated, has  the  dual  merit  of  pleasing 
both  dealer  and  buyer,  because  it 
saves  money  for  both.  Its  operation 
is  simplicity  itself. 

The  car  dealer,  on  selling  a  ve- 
hicle he  wishes  to  guarantee,  hands 
the  purchaser  a  wallet-sized  certifi- 
cate that  entitles  the  latter  to  a  15 
per  cent  discount  on  all  parts  and 
J^bor  re9uired  by  tlie  car  for  a  full 


year,  regardless  of  mileage.  The 
certificate  will  be  honored  by  any 
other  subscribing  dealer  in  the 
state  of  issue  or  any  other  where 
the  plan  is  in  operation.  The  only 
stipulation  is  that  the  work  must 
be  paid  for  in  cash. 

Things  Excluded 

Warranty  does  not  extend  to  ac- 
cident or  misuse  of  the  vehicle  or 
to  such  routine  service  as  lubrica- 
tion, fuel,  washing  or  polishing. 

The  GW  plan,  for  reasons  the 
sponsors  cannot  fully  understand, 
has  a  tremendous  appeal  to  used 
car  buyers.  Many  dealers  who  sub- 
scribe to  the  plan  give  the  buyers  a 
choice  of  guarantees,  usually  the 
30-day  50-50  warranty  as  against 
the  GW.  Up  to  90  per  cent  of  the 
buyers  choose  GW. 

Factors  that  decide  the  buyers 
could  be  the  lack  of  mileage  limi- 
tation in  the  GW  plan,  the  ab- 
sence of  serious  grounds  for  wran- 
gling, as  happens  often  under  indi- 
vidual warranties,  and,  finally,  the 
spread  of  buyers  in  wordly  wisdom. 
Normally  intelligent  people  no 
longer  expect  to  get  much  for  noth- 
ing, at  least  when  buying  a  used 
car. 

Along  with   the   certificate,   the 


THIS  CAR 

ProtedMl  for 
One  PULL  YEAR  by 


A^Fm>VCO    BY 
IOWA    AUTOMOBILE 
DCALERS   ASSOCIATION 


rCAR  MAKC 


Aik  For  The  GW  Certificate 


Adhesive  tag  which  can 
be  attached  to  used  car 


^^ 


Wallet-sized  card  giv< 
buyer  when  he  takes  d 
livery  on  a  used  vehic 


buyer  gets  a  booklet  cent; 
the  names  of  all  the  franchia 
dealers  in  the  state  that  subsa 
the  plan.  If  he  is  going  to  tra\ 
may  obtain  similar  lists  from 
where  GW  is  in  effect. 

From  the  car  dealer's  stand] 
the  plan  has  any  number  c 
vantages.  First,  and  most  ii 
tant,  no  fund  is  involved,  wi 
its  attendant  worries.  Next 
plan  does  not  really  have 
sold,  because  the  buyer  is  ask« 
no  money;  he  gets  it  for  nothi 

Good  Sales  Tool 

GW  is  every  bit  as  effeci 
sales  tool  as  any  of  the  unlain 
bonding  schemes  that  becai 
popular.  If  the  dealer  wishi 
may  tag  the  cars  in  which  Y 
confidence,  or  he  may  kee] 
fact  to  himself  and  toss  in  th< 
as  a  decisive  factor  when  the 
ment  over  the  trade-in  alio 
gets  down  to  the  last  few  d 
In  any  case,  he  alone  decides 
cars  to  put  under  the  H'a; 
plan. 

When  the  GW  tag  is  plac 

used    cars  as    they  are  disp 

good  salesmen  are  often  able 

[continued  on  PA( 


PS 


MOTOR,  Sepiembc 


For  any  engine  (including  aluminum) 
Allied  gives  you  the  right  insert! 


#  No  matter  what  the  original  equipment 
material  in  valve  seat  inserts.  Allied  has  a 
match.  That  includes  the  brand-new  chrome 
nickel  inserts,  developed  for  aluminum  en-^ 
gines  • .  •  as  well  as  chrome  cobalt,  chrome 
molybdenum  and  molybdenum  alloy. 

Equally  important.  Allied  spells  out  the 
recommended  insert  for  you,  engine  by  en- 
gine, in  the  industry's  simplest . . .  yet  most 
complete  catalog.  And  alternate  materials 
are  shown  as  well. 

For  your  additional  convenience,  Allied 
color  codes  each  insert  to  indicate  the  mate^ 
rial  •  •  •  as  well  as  marking  each  individual 
insert  package  with  the  proper  part  number. 


NEW!  Allied  also  has 
a  brand-new  line  of  cast  iron 
inserts  to  give  you  an  alterna- 
tive on  economical  replace- 
ment Jobs.  Like  the  alloy  In- 
serts, these  are  individually 
cast  to  produce  perfect  grain 
structure,  which  pays  a  divi- 
dend of  better  fit  and  longer, 
better  service. 


ALLIED  AUTOMOTIVE  PARTS  COMPANY 
INDIANAPOLIS  7,  INDIANA 


OTOR,  September  1961 


^'^ 


Prices  on  1961  Passenger  Cars 

FACTORY  DEUVERED  PRICES  AND  BODY  STYLES 


BmI7.  Mak* 
and  Madal 

1 

U.QA. 

1 

NA 
NA 
NA 
NA 
NA 
NA 
NA 

43 
43 
43 
43 
43 
43 
43 

43 
43 
43 

Std 
Std 
Std 

Std 
Std 

Std 
Std 
Std 
Std 
Std 
Std 
Std 
Std 
Std 

Std 

Std 
Std 

33 
33 
33 
33 

NA 
NA 
NA 
NA 
NA 
NA 
NA 
NA 

43 
43 
43 
43 
43 
43 
43 

43 
43 
43 
43 
43 
43 

43 
43 
43 
43 
43 
43 
43 

NA 

Jl 

\6l 

U 

1      i 

i4« 

1 -*s 

BMly.  Make 
and  M«del 

8 

J 

2964 
3012 
3025 
31(H 
3152 
3442 
3511 
3822 

3218 
3303 
3367 

4123 
4175 
42ni 
4592 
47">4 
4S71 

5411 
58  n 

2011 
2006 
2323 
2366 
2282 

2007 
2069 
2382 
2154 
2181 
2466 

2410 
2449 
2815 
2530 
2578 
2607 
2906 
3011 
2715 
2737 
2796 
2988 

2966 
3032 
3110 
3252 
3294 
3409 

1912 
1074 
2225 
2268 
2160 

2377 
2431 

2492 
2546 

2652 
2706 
2713 
2778 
2713 
2063 

i 

44 
44 
44 
44 
44 
44 
44 
44 

44 
44 
44 

Std 
Std 
Std 
Std 
Std 
Std 

Std 
Std 

NA 
NA 
NA 
NA 
NA 

41 
41 
41 
41 
41 
41 

43 
43 
43 
43 
43 
43 
43 
43 
43 
43 
43 
43 

43 
43 
43 
43 
43 
43 

NA 
NA 
NA 
NA 
NA 

43 
43 

43 
43 

43 
43 
43 
43 
43 
43 

1 

if 

1  108 
108 
108 
108 
108 
108 
108 
108 

108 
lOS 
108 

Std 
Std 
Std 
Std 
Std 
Std 

Std 
Std 

NA 
NA 
NA 
NA 
NA 

73 
73 
73 
73 
73 
73 

77 
77 
77 
77 
77 
77 
77 
77 
77 
77 
77 
77 

77 
77 
77 
77 
77 
77 

NA 
NA 
NA 
NA 

NA 

82 
82 

82 
82 

82 

82 
S2 
82 
82 

82 

il 

100 
100 
100 
100 
100 
100 
100 
100 

100 
100 
100 

100 
100 
100 
100 
100 
100 

100 
100 

59 

59 
59 
59 
59 

50 
50 
59 
59 

59 
59 

59 
59 
59 
59 
59 
59 
59 
59 
50 
59 
59 
59 

59 
59 
59 
59 
50 
59 

54 
54 
54 
54 
54 

58 
58 

58 
58 

58 

58 

58 
58 
58 

Ii 

J 

1 
1 

BUICK 

SpecUl 
Sedan  2d  (Std.) 

112 

2300 
2384 
2876 
2732 
2519 
2811 
2591 

2993 
3107 
3152 
3228 
3382 
3623 
3730 

3447 
3515 
3620 

3825 
3818 
3932 

4350 
4192 

4892 
5080 
5080 
5252 
5498 
5455 
5498 
5498 
6477 

6233 

9533 
9748 

2542 

2896 
2896 
3004 

1920 
1974 
2206 

1985 
2fa9 
2331 
2301 
2201 

2337 
2301 
2282 
2369 
2423 
2760 
2863 

2491 
2545 
2596 
2661 
2854 
2957 

2643 
2697 
2704 
2769 
2954 
2996 
3099 

3034 

86       66 
86        66 

74 

74 

1 

! 

378     189 

;;78    189 

37.S      189 
378  .  189 
378  ;  189 
378  1  189 
378  '  189 

CHRYSLER 

Newport 
Sedan  4d 

122 
122 
122 
122 
122 
122 
122 
122 

122 
122 
122 

126 
126 
126 
126 
126 
126 

126 
126 

114 
114 

mH 

109H 
114 

106H 
106H 

mH 
mH 
mH 

106H 

118 
118 
118 
118 
118 
118 
118 
118 
118 
118 
118 
118 

122 
122 
122 
122 
122 
122 

109li 

imi 

I09H 
109H 
109H 

119 
119 

119 
119 

110 
110 
UP 
119 
110 
110 

i»2   510"  zr 

Sedan  4d  (cttd.) 

112 

Sedan  4d  Highlander 

102   5i(K^  s; 

Stoti-vn  W  :..TOn  rStd.) 

Stotion  WaROD  3  seat  (Std.) .... 
S<*dnn  44l  (IVIuxe) 

..   112 

...   112 

112 

112 

86       66  -     74 

HanItop2d 

,  102    bV*"  is 

86       AA 

74 
74 
74 
74 

90 
99 
99 
09 
99 
99 
99 

09 
99 
99 

09 
09 
00 

09 
99 

Haidtop4d 

1  102  !  510^  S7 

86 
Srt 
86 

108 
108 
108 
108 
108 
108 
108 

108 
108 
108 

Std 
Std 
Std 

Std 
Std 

Std 
Std 
Std 
Std 
Std 
Std 
Std 
Std 
Std 

Std 

Std 
Std 

64 
64 
64 
64 

NA 
NA 
NA 
NA 
NA 
NA 
NA 
NA 

75 
75 
75 
75 
75 
75 
75 

75 
75 
75 
75 
75 
75 

76 
75 
75 
75 
75 
75 
75 

NA 

66 
66 
66 

90 
90 
90 
90 
90 
90 
90 

90 
90 
90 

90 
90 
90 

90 
90 

Hardtop  4d  Highlander 

'  102     51»^  22: 

Station  Wn'on  Opliixe^ 

Cbnvertible 

102     510"  227 

Coupe  2d  Skylark 

..   112 

Town  A  Country  Wagon  6p 

Town  A  Country  Wagon  Op 

Windsor 
Sedan  4d 

102     714^  227 

Sedan  2d 

Sedan  4d 

..     123 
123 

430 
430 
430 
430 
430 
430 
430 

430 
430 
430 

430 
430 
430 

430 
430 

474 
474 
474 
474 
474 

Std 

std 

Std 

std 

Std 
Std 
Std 

Std 
Std 
Std 

std 

Std 

std 

Std 
Std 

Std 
Std 
Std 
Std 
Std 

102 

102 
102 
102 

102 
102 

i  714'  27 
510^  27 

Hardtop  2d 

■;•  123 

'..'.  123 

123 

:   123 

...123 

123 
■;'  123 
;..   123 

126 
:'  126 

:.:  126 
:::  1^? 

Hardtop  2d 

510'|S7 

Hardtop  4d.  . 

Hardtop  4d 

510*  227 

Convertible 

Kstoto  Wa^n  ftp 

Kstate  Waf5on  Dp 

fnvieta 

New  Yorker 
Sedan  4d 

510"  Sid 

Hardtop  2d 

SIO'.  JW 

Hardtop  4d 

102     510^  M 

Hardtop  2d.  ... 

Convertible 

;  102     510^  M 

Hardtop  4d 

Convertible 

F.lectra 
Sedan  4d 

Town  A  Country  Wagon  6p 

Town  A  Country  Wagon  Op 

30lHj 
Hardtop  2d 

!  102  ■  714^  iW 
1  102  :  714^  M 

'  102     510^  itd 

Hardtop  2d 

Hardtop  4d 

RIectre  225 

Hardtop  4d 

Convertible 

CADILLAC 

Convertible. 

1  102     SIO"  M 

COMET 

Sedan  2d 

74 

NA  i  172 

Sedan  4d 

74  j  NA  1  172 

Series  62 

1 

StaUon  Wadon  2d 

74  1  XA  1  172 

Coupe 

165 
165 
165 
165 
165 
165 
165 
165 
165 

165 

165 
165 

70 
70 
70 
70 

63 
63 
63 

129 
129 
129 
129 
129 
129 
129 
129 
129 

Station  \Va'-on4d 

Sedan  2d  S-22 

74 
74 

74 
74 
74 
74 
74 
74 

74 
74 
74 
74 
74 
74 
74 
74 
74 
74 
74 
74 

74 
74 
74 
74 
74 
74 

73 
73 
73 
73 
73 

47 

47 
47 

47 
47 
47 
47 
47 

NA  ■  IT! 

Sedan,  6  Window .'..V.V. 

••   129'2 

NA:I72 

Sedan,  4  Window 

Coupe  De  ViJIe 

DODGE 

Lancer 
Sedan  2d  170 

t 

Sedan  Dp  VilK  6  Window 

Convertible 

...  129U 

. . .    1 90 1 .» 

1 

Sedan  l>e  Ville.  4  Window 

Town  Sedan 

.-.    129' 2 
.  .  .    IM>y<C 

474  1  oia 
474  1  Std 

NA 
NA 
NA 
NA 
NA 
NA 

44«* 
44** 
44«* 
446^ 
44«^ 
44«^ 
44©^ 
44«^ 

EWorado  Biarrita 

Senes60 

SiMwiiil  RMifln 

...   1293 V 

474 
474 

Std 

Std 

Std 
Std 

22211 
222« 
222* 
22-21 

157 
157 
157 
157 
157 
157 
l.'>7 

172 

129     474 

Sedan  4d  170 

li2 

IT* 

8eri«i75 

Sedan 

Limousine 

CHECKER 

. ..   129^2 
...  149H 

...  mH 

i9n 

StaUon  Wa^on  6p  170 

Sedan  4d  770 

in 

179 
179 

49 
49 
49 
40 

71 
74 
74 

474 
474 

NA 
NA 
NA 
NA 
NA 
NA 
NA 

Hardtop  2d  770 

lii 

Station  Wagon  6p  770 

Dart* 
Sedan  2d  Seneca 

ifi 

Iff" 

1 

Sedan  4d  Seneca 

Superba  Sedan 

StaUon  Wai:on  6p  Seneca 

Marathon  Sedan 

..   120 

...  120 

..   120 

..  108 
• .  106 

Sedan  2d  Pioneer 

Superba  StaUon  Wa^on ..'.'.'.'..'.'.'. 
Marathon  Station  Wagon 

Sedan  4d  Pioneer 

Hardtop  2d  Pioneer 

Station  Wagon  6p  Pioneer  . . 

Station  Wav>n  9p  Pioneer 

CHEVROLET  * 

Sedan  4d  Phoenix 1 

446^   ]wr 

446-'    l^ 
446    I' 
44fi    Ii' 

44r    1^ 
Mr  l^ 
44$*  ]^ 
446*  l«^ 

448^1  IS^ 

! 

NA    1« 
NA    ^« 
NA    IC 
NA    1« 

NA    I«3 

271    W* 

271  '\^ 
271    l«» 

n  i»J 

271    1»^ 

271  m 

271    Hfr 
S7I     \0 

Hardtop  2d  Phoenii 

Corvair 

Hardtop  4d  Phoenix 

Club  Coupe— 500 

ConverUble  Phoenix 

Sedan  4d-500 

Polara 

Sedan  4d 

.Station  Wai?on  500 

..   108 
..  108 
■  •  108 
..   108 
..   108 
..   108 

..   119 
119 

Club  Coupe -700 

63  1     74 
63       74 
63       74 
63       74 
63       74 

hardtop  2d 

Sedan  4d-700 

Hardtop  4d 

StaUon  Wagon  700 

Cfn  ertible 

Club  Coupe,  Monsa-900 

Sf Uion  Wa^on  6p 

Sedan  4d,  MoMa-900 

NA     157 

317      199* 
3J7      199* 

Station  Wagon  9p 

Biscay  ne 

Fleetmastcr  2d 

Fleetmaiitcr  4d 

54 
54 
54 
54 
54 
54 
54 

54 
54 
54 
54 
54 
54 

54 
54 
54 
54 
54 
54 
54 

150 

47 
47 
47 
47 
47 
47 
47 

47 
47 
47 
47 
47 
47 

47 
47 
47 
47 
47 
47 
47 

10? 

FORD  « 

Falcon 
Sedan  2d 

Sedan.  Utility  2d 

..   119 

317 
317 
317 
317 
317 

317 
317 
317 
317 
317 
317 

317 
317 
317 
317 
317 
317 

NA 

199* 
199* 
199* 
199* 
199* 

199* 
199* 
190* 
199* 
199* 
199* 

199* 
199* 
199* 
199* 
199* 
199* 
199* 

199 

Sedan  2d 

119 

Sedan  4d 

119 

StaUon  Wagon  Brookwood  6p. . 
StaUon  Wagon  Brookwood  9p. . . 
Bel  Air 

.   119 
..  119 

119 

Sedan  4d 

8edan2d 

Station  Waion  2d 

Sedan  4d 

119 

Sttition  Wa  -on  4d 

Hardtop  2d 

119 

Sedan  2d  Futura 

Hardtop  4d 

..   119 

Fairlane  V-8 
Sedan  2d 

StiUon  Wagon  Hiirkwood  6p. . . . 
Stntion  Wagon  Kingswood  9p. . . 
fmpala 
<?edan2d 

..   119 
..   119 

119 

Sedan  4d 

Fairlane  500 
Sedan  2d 

Sedan  4d 

119 

Sedan  4d 

Hardtop  2d 

119 

Galaxie 
Sedan  2d 

Hardtop  4d 

119 

Convertible    .   . 

119 

Sedan  4d 

StaUon  Wagon 

StiUon  Wagon  Nomad  9p 

Corvette  V-8 

..  119 
.   119 

109 

HaHtop2d 

Hardtop  4d 

Star  Liner 

Convertible 

Sun  Liner 

It    571    i*v 

__,- 

PHt-ea  nhown  on  these  pages  are  thoae  which  manufacturers  would  charge  for  cars  if  de- 

Uver»i  to  retail  buyera  at  their  main  factories.  They  include  federal  tax  and  a  delivery  charge 

hut  no  frei«ht«  state  or  local  exHw  taxes,  or  optional  equipment. 

N  A -Not  available. 

1— Single  range  given;  dual  range  is  1248^ 


^— Pnce  shown  w  for  Powerglide.  Turboglide  transmissioo  is  $200. 

*— CornbmaUoti  heater  and  air  conditioner. 

•—V-8  prices  given.  Except  Corvair;  6  cyl.  is  1107  less. 

♦—V-8  prifM^g  -iven.  6  cyl.  is  $119  leas. 

♦—V-8  prices  shown  (except  Falcon),  6  cyl.  cars  are  1116  \em  tfa»n  i 


/i/O 


^QTanR:;-3epteifiB&  iW 


Make 
ledel 


120 


• 

ija 

• 

dS 

f 

^ 

w 

t 

*i 

•  S 

i± 

n 

£. 

n 

dcS 

is 

43 

82 

58 

43 

82 

58 

43 

82 

58 

43 

82 

58 

43 

H2  '    58 

43 

82 

58 

47 

4P2:i 
5109 

5403 
5647 
577 1 


6067  Std 
6713  i  Std 


2612 
2«66 
2673 
2738 

2»<«{6 
28  >3 
2'»58 
3143 

2'j3«) 
3135 


Std 
Std 


16<J 
169 


NA 
NA 


28;}5 
20)(>  ' 
2056  ' 
3f):U 
3284 
3363 
3471   I 

3176 
3325  I 
34(»2 
35H2  ! 
3665  . 
3773 


43  '  108 

43  '  108 

43  108 

43  I  108 

4;j  '■  108 

43  108 

43  108 

43  108 

43  108 


3887 
408.3 
4021 


Std  Std 

Std  Std  I 

Std  1  Std 

415'»     Std  '  Std 

:i62     Std  I  Std 


4582     Std     Std 


1933  I     41 
ItWl  :     41 


2344 
23!)5 

2473 
2524 
2545 

2659 

2683 

740 


77 


43  77 
43  I  77 
43  !     77 


2932  I     43       77 


Std      16U 
Std  !   169 


Std  I  Std 
SUi     Std 


136  ,  59(r-  Std 

136  I  55K)^:  Std 

136  '  590^  Std 

136  5!K>^  Std 

136  I  590^  Std 

136  5!K»^  Std 

136  ,  590^!  Std 


Std  515^  Std 
Std  5<J5^  Std 


85) 


436^  UK) 
436^^1  190 


75 


65 

65  I  75  i  436^ 

65   75  I  t36' 


136^  190 

!  190 
190 


65  t  75  I  431^^^  190 


65  :  75 
75 
76 
75 


436'^i  190 

436-^1  190 

436^  ]{Hi 

43^)*  190 


75   436^  190 
436^  VM) 


71  I  378  189 

71  378  .  1S9 

71  ;  378   189 

71  378 

71  37S 

71  '  :?78 

71  378 

71  378 


189 
189 
180 


!•■> 


430  231 

430  ,  231 

430  231 

75  ;  430  ;  231 

75  430  I  231 

75  430  i  231 

75  I  430  231 


75  430  I  231 

75  430  231 

430  231 

75  '  430  .  231 

5  430  I  231 

■5  430  1  231 


75 


89  75  430  Std 

8'.»  75  430  !  Std 

89  75  430  Std 

S9  ;    :s  130  Std 

89  ,     75  430  Std 


97  ;  430     Std 


74      NA 
74      NA 


172 

172 

NA      172 


74 

74  NA  172 

74  NA  172 

74  NA  172 

74  ;  446*  189* 

74  446*  189" 

74  446*  189" 

74  446*  189» 

74  446*  W.^ 

74  446*  189* 

74  446*  189" 

74  446*  189« 

74  446*  189* 


Body,  Make 
and  Model 


Suburban  V-8 

De  Luxe  2d 122 

DeLuxe4d 122 

Custom  4d  6p i  122 

Custom  4d  9p 122 

Sport  4d  6p 122 

Sport  4d9p 122 


PONTIAC 

Tempest 

Standard  Coupe  

Sedan  4d 

Custom  Coupe 

Station  Wagon 

Catalina 

Sedan  2d 

Sedan  4d 

Hardtop  2d 

Hardtop  4d 

Convertible 

Sution  Wagon  6p 

Station  Wason  9p 

Ventura 

Hardtop  2d 

Hardtop  4d 

Star  Chief 

Sedan  4d 

Hardtop  4d 

Honneville 

Hardtop  2d 

Hardtop  4d 

Convertible 

Custom  Station  Wagon 

RAMBLER 

American 

Deluxe  Sedan  2d 

Deluxe  Sedan  4d 

Deluxe  Station  W  ajfou  2«l .... 

Deluxe  Station  W  axon  Id . .    . 

Super  Sedan  2d 

Super  Sedan  4d 

Super  Station  Wagon  2(1 

Super  Station  Wagon  4d .  .  .    . 

Custom  Sedan  2d 

Custom  Sedan  4d 

Custom  Station  Wagon  2<1 

Custom  Station  Wagon  4il  . . . 

Custom  Convertible   

Custom  400  Sedan  4d  

Custom  400  Convertible 

Classic  6 

Deluxe  Sedan  4d 

Super  Sedan  4d 

Custom  Sedan  4d 

Deluxe  Station  U  agon  6p .  .  . . 

Super  Station  Wagon  6p 

Super  Station  \f\  a^on  9p 

Custom  Station  \\  agon  6p 

Custom  Station  Wagon  4d  9p . 

Custom  400  Sedan  4d 

Clas^c  V^ 

Super  Sedan  4d 

Custom  Sedan  4d 

Super  Station  Wagon  6p 

Super  Station  Wagon  9p 

Custom  Station  Wagon  6p 

Custom  Station  \N'agon  9p 

Custom  400  Sedan  4d 

Ambassador  V.8 

Super  Sedan  4d 

Super  Station  Wagon  6p 

Super  Station  Wagon  9p 

Custom  Sedan  4d 

Custom  Station  Wagon  6p 

Custom  Station  VV  asron  9p 

Custom  400  Sedan  4d 


112 

112 
112 
112 

119 
119 
119 
119 
119 
119 
119 

119 
110 

123 
123 

123 
123 
123 
119 


IW 
100 
100 
100 
100 
100 
100 
100 
100 
100 
100 
100 
100 
100 
100 

108 
108 
108 
108 
108 
108 
108 
108 
108 

108 
108 
108 
lOS 
108 
108 
108 

117 
117 
117 
117 
117 
117 
117 


STUDEBAKER  0 

Lark  Deluxe 

Sedan  2d ji«i„ 

Sedan  4d io8'" 

Station  W'agon  2d i  i;j 

Sution  Wagon  4<1 i  i.j 

Urk  Regal 

Sedan  4d ]i)g 

Hardtop  2d ]ogi  j 

Cruiser  Sedan  4d j  j  ;i 

Station  Wagon j  j .{ 

Convertible ,    losi^^ 

Hawk  Spt.  Coupe i20V$ 

THUNDERBIRD 

Hardtop ,    113 

Convpriible 113 


^ 

^ 

sS» 

Z'-T.ii 

» 

^&£ 

£. 

2(i86 

43 

2753 
2845 

2955 
2989 
3099 


2113 
2107 
2297 
2438 

2631 

2702 
2766 
2842 
3078 
3099 
3207 

2971 
3047 

30(>3 
3136 

3255 
3:ttl 
3476 
3530 


1845 
1994 
2080 
2129 
1930 
1979 
2165 
2214 

2im 

2109 
2295 
2:^44 
2369 
2199 
2459 

2(K)8 
2268 
2413 
2437 
2572 
2697 
2717 
2842 
2563 

2397 
2512 
2701 
2826 
2819 
2941 
2662 

2537 
28M 
2*)66 
2682 
2986 
3111 
2812 


2070 
21  «0 
2»25 
2505 

2290 
2378 
2*58 
3.W)5 
?6»» 
2650 


4170 
46;}7 


I! 

e  B 


77  59  74  ,  446*  18«i" 
77  59  74  ,  446*  189" 
77  1  59   74   446*j  189" 


59  I  74  446*  189" 
59  74  446*  18})" 
59   74  446*  1S9" 


40 
40 
40 
40 
40 
40 
40 
40 
40 
40 
40 
40 
'0 
40 
40 

42 
42 
42 
42 
42 
42 
42 
42 
42 

42 
42 
42 
42 
42 
42 
42 

•12 
42 


43  i  108 

43  108 

43  I  108 

43  I  108 

43  108 

43  108 

43  .  108 


108 
108 


108 
108 


108 
108 


43  I  108 
43   108 


72 
72 
72 
72 
72 
72 
72 
72 
72 
72 
72 
72 
72 
72 
72 

71 
74 
74 
74 
74 
74 
74 
74 
74 

80 
80 
8r> 
80 
80 
80 
80 

80 
80 


4? 

80 

42 

80 

42 

80 

42 

80 

42 

80 

38 

75 

38 

75 

38 

75 

38 

75 

Std  I  Std 
Std  Std 


54 
54 
54 
54 
54 
54 
54 
54 
64 
54 
54 
54 
54 
54 
54 

70 
70 
70 
70 
70 
70 


70 
70 
70 
70 
70 
70 
70 

70 
70 
70 
70 
70 
70 
70 


113 
113 


54  74  319  I  173 

54  74  :  319  173 

54  74  319  173 

54  I  74  319  173 


430  231 

75  i  430  231 

5  !  430  231 

75  .  430  231 

75  I  430  231 

75  430  231 

75  430  231 


I  ;; 


89  1  75  I  430  231 

89  75  430  231 

89  75  .  430  .  231 

89  I  75  430  231 

89  '  75  430  231 

89  75  4;«)  231 

89  75   430  231 

89  75  430  231 


:?59^ 
i;59* 

359* 


165 
165 
I«5 


369^^    !65 
359*'  195 


:J59*| 
359* 
359* 
;i59* 
359^ 
;]59^ 

:).>:)* 

159 


Mi5 
165 
!65 
165 
165 
1(>6 
165 
165 


70  i     76 
70        76 


76 


359*  166 

359  165 

369*  200 

:!6^J*  200 

369*  2m) 

369^  '2m 

369*1  2<MJ 

369*  200 

:;««»^{  2no 

;{fl9*  2(10 

369*  200 

369*  220 

369*1  220 

369*  220 

369*1  220 

369*  220 


369* 


369* 
369* 
38?>* 


220 
220 

220 
220 
220 
369*  220 
3fi«|A  220 
36i»*  .'20 
369*  220 


57  71  I  278  200 

57  71  278  2(H) 

57  71  278  200 

67  71  2:S  2(H) 


71 


278  i 
278 


200 
200 


71 
71 
71 

I  ''I 


27g  '  2(  0 

278  1  200 

278  '  200 

278  i  200 


83  498*  Std 
8;j  498*  Std 


r  Ford-O^Matic,  Cruise-O-Matio  is  $212. 

1.  &-cyI.  engine  for  Meteor  600  and  800  and  Commuter  Station  W^agon  is 

oatic  transmisedon  with  6-cyl.  engine  is  1180. 


*— y-8  prices  shown  (except  Valiant),  6  cyl.  cars  are  $1 19  less  than  same  model  V-8. 
^-V-8  ahowr.,  6  cyi.  L«  $135  less.  6  cyl.  automatic  transmission  is  $165. 
■—Price  given  b  for  PowerFliie.  TorqucFlite  trankmi?sion  is  $211. 


[more  specifications,  page  104 


September  1 96 J 


\KiX 


^VANT  CONTACT  SETS  THAT  MAKE  PRECISION  TUNE-UPS 

slmjply  say  Del^ 

You  save  time  when  you  install  preassembled  Deico  Remy  contact  sets— ^save  even  mc 
factory-adjusted  units.  They're  available  to  fit  most  popular  American  cars  and  light  ti 
original-equipment  quality  gives  you  maximum  protection  against  "comebaclis."  ■  Of  c 
lieeps  your  customers  happy,  too.  They  may  never  know  about  our  sealed  moisture-pro 
that  lieeps  contact  sets  factory-fresh.  Or  about  our  special  fatigue-resisting  spring,  high-s 


jff^ 


Sales  Data  on  1961  Passenger  Cars 

ENGINE,  PERFORMANCE  DATA., POWER  KITS.. AXLE  RATIO.  .TIRE  SIZES 

continued  from  page   101 


MAKE  AND 
MODEL 


i<d 


^1 

I' 


with  Power  C>>m- 

Kit  or  pres- 

Optional  i       sion 

Engine  Ratio 


Raw 
Ailc 
Ratio 


^t 


ll 


la 


a. 


Buick  Special 

Buiek  LeHabre 

Buick  Invicta,  Electra . 


CadiUac  60,  62. 
Cadillac  75.... 


80 
80 
80 

l«o 

80 


4Hx3^ 

4x3J^ 
4x3  J^ 


Checker  L  Head . 
Checker  OH  v.. 


Cherrolet  Corvair 

Chevrolet  6 

Chevrolet  V-8  283  cu.  in. 
Chevrolet  V-8  348  cu.  in. 
Chevrolet  Corvette 


Chrysler  Newport.  .  .  . 

Chrysler  Windsor 

Chrysler  New  Yorker. 
Chrysler  300G 


6L  S%x4H 

«>0  3»46X4H 

OHO  3liix2H 

fiO  3>^,6x3'»i« 

8()  !3>ix:i 

80  4Hx3K 

SO  'i%XS 


80 
80 
8() 
8C) 


4Vfix3»^ 

4»»x:i^4 

4»tex3?4 


1216 

\MA 
401 

390 
1390 

1 220 
l22(i 

ll4o 
:23o 
28;i 
348 
283 

301 
1 383 
413 
1413 

I 


J, 


39 .  20  1 55Ca  44  220Cu  44  185  @  48, 230  «/  28    8  80  10 . 2.j  3 .  36 

'54  45  250(('  44  384((l24  300<jt44'405Cu.28  10  25  \o  No 

!56  11  325fe44|415C«28No  I  No  10.25  No  No 

51.20  325C«48  430(rt31  No  iNo  10  50  No  No 

51.20  325<i«48;430(ti.31  No  No  10  50  No  ^No 

!26. 33    80^31  180^  14  No  'No  7  3    No 

20.33  122^40  192(^18  No  No  8  0    No 


3.73 
3.73 


28  40    80(a44 

5  30  40  lllW  10 

48  00  170(«i  42 

54  50  2.V)(«44 
48  00  230<<i.  48 

52  00  2<m(«44 
52  00  305("4r. 

55  90  350(r'40 
55  90  375(«50 


3.08  !no  6  50x13  .72  !l6.9  '2876  2636  No 
3.07  No  7  60x15  .69  1 16  4  No  '2256  ,\o 
3.23  No  7.G0xl5a  81  1 12. 8*  No  ;2374b:No 


2.94 
3.36 


|No 
'No 


8.00x15 
8  20x15 


3  31    4  09,0  70x15 
3.31   14.09  6.70x15 


83  ;i4 

83    16 

I 
35  !41 


5»  No    2120  I  No 
5    No   |2382   No 


.5    2868  2M5  ,30QS 
53    27.5  128682545  '2008 


128<a23    98^46  132(ri  28  8  0    9  Ot    3.27  3.27 

2 1 7(a  22  No          ,  No  "  8 .  25  No       3  36  3 .  36 

275(«  22  230<ct48  300r<i30  8  .V)    9.50  3.36  3.36 

355(«  28  3.35(0.58  362(«  3r»  9  .5«)  1 1  00  3  ""  "  '"'' 

300C«  30  270^60  285fe  42  9 .  .Vi  1 1  00  3 


410<iri24No  No  9  00  No 

425(«  28  N o  No  1 0  00  No 

470(«  28  No  No  10  10  No 

495("  28  400@52  465(fl;36  10. 10  No 


3  08 
3  55 

2.93 

2  93 
3.23 

3  23 


iNo  6  50x13 
3  70,7.50x14  , 

'3.70  7.50x14 
No     7  50x14  ! 

'No    jO  70x15 

'No  ,8.00x14  ; 

INo  18.00x14^ 

No  18  50x14^ 

INo  8  00x15 


! 

55  i29 
57  26 
60    19 

72  14 

81   |12 

73  ;14 
79  12 
85  ill 
90    11. 


Comet 60     3,4x2H     1144     |29.40    85(a  42  134(«t20  101^,44  15(>fe24    8.7    No      3.50    3.50  |No 

I  I  I  .  I  ■  I  ■ 


Dodge  Lianoer 

Dodge  Dart  6 

Dodge  Dart  V-8 

Dodge  Polara  V-8 

Dodge  D-500  Engine 


Ford  Falcon 

Ford  6 

Ford  V-8  292  cu.  in. . 
Ford  V->8  352  cu.  in. . 
Ford  V^390eu.  in.. 


Imperial 

Lincoln  Continental . 


Mercury  0 

Mercury  V-8  292  cu.  in.. 
Mercury  V-«  352  cu.  in. . 
Mercury  V-8  390  cu.  in. . 


Oldsmobile  F85 

01dsmobile88 

Oldsmobile  Super  88,  98. 


Plymouth  Valiant 

Plymouth  6 

Plymouth  V-8,  318  cu.  in., 
Plymouth  V-8,  301  cu.  in. 


. .  6() 
..  60 
..  80 
.  .  80 
.♦80 

. .  60 
. .  OO 
. .  80 
..  80 
. .  80 

..|80 

..  80 

..  60 
. .  80 
. .  80 
..  80 

.  .'80 
..  80 
...80 


Pontiac  Tempett 

Pontiac  Cat.,  Ven.,  S.  Chief . 
Pontiac  Bonneville 


Rambler  American 

Rambler  Amer.  Custom . 

Rambler  Classic  0 

Rambler  Chissic  \  -8 

Rambler  Amb.  V-8 


Studebaker  Lark  6 

Studobaker  Lark  V-8.  . 
Studebaker  Hawk  V-8. 

Thunderbird 


.  ..60 
. .  60 
.  .  80 
.♦i80 

..|40 
.  .l80 
. .  80 


.  6L 
.60 
.!60 
.80 
80 

60 
80 
80 


3^x3H 

|3^.iix3«ii 
|4Hx3»^ 
4H«3^ 

SHx2H 
35^x3H 
3Hx3>^ 
4     x3H 

4V»x3»(6 

4»^x3H 

4>^x3!^ 

3Hx3H 
3^4  x3>^ 
4  x3H 
4Viox3»^ 

3^x2^ 

4^^x3»i^ 
4Hx3"^ 

ZHx3H 

3^x4^8 
3»^x3V6 

4Hx3'Vjo 

4%xSH 
4llix3^4 

4ltex3K 

3Hx4^ 

SHxAH 
SHx3H 
4     x3h' 

3x4 

3*16X3^ 

3<h.x3^g 


80 


[170 
225 

;3i8 

1 301 
1 383 

144 
223 
'292 
1352 
1390 


I 


70  10K«44  155f« 
70  145(«40  215(« 
90  230(«  44  340(« 
40  2fi5(«  44  380(f/ 
80  325(a  40  425(a 

40.  85(«.42  134(« 
54  135(«  40  200(" 
00  175(«42  279C« 
20  220(«  44  330(« 
50  300(a  40  427(M- 


24  145^40  215(4^28    8 
28  No  No  8 

24  2fi0^44  345C«i28    9 
24  No  I  No  9 

28  330(0^48  460(n)  48  10 


20  101^44  156C«;  24 
20  No  iNo 

22  No  No 

24  No  !No 

28  375^60  427Crt;34 


20  No 
20  No 
00  No 
0  No 
0    No 

7      8.7 
40  No 
80  No 
90  No 
00  10  0 


413      55 .  90  350(('  46  470C«  28  No 


! 


3.55 
3.54 
3  58 
3.23 
.3.58 

3  10 
3.66 
3  56 
3  56 
3.56 


430 

223 

292 
352 
390 

215 
394 
394 

170 
225 
318 
361 

194 
389 


59. 17  300(u^41  405(«  20  No 


,No 

I 
No 


10  10  No      No 


,10 


No       No 


195 
195 
195 
2.50 
327 


I 

1 109 
'259 
,289 


31 
45 
51 
62 

39 
54 

r 

'27 

fs 

5  26 

i52 

,52 

I 

0  23 

0  23 

0  23 

39 

51 


I  i 

54  135<(f  40  200(a 
001175^1  42  279(fl 
20  220(riu44  :i30(r». 
50  300^  40  427C'' 


20  No  INo  8 

22  No  I  No  8 

24  No  INo  8 

28  375^00,427^34  9 

20!  1 55^*.  48  2 1  Ofo  32  No  I  No  8 

l250(«  42  405(«  24  275Crt.42  415C«>24  8 

j  325(»t  40  435(«  28  No  INo  10 

74  101(«,44  155(«  24  148(q;52  153^;42  8  20  No 

7  1 1 45(w.  40  2 1 5(«  28  No  |  No  8  50  No 

90  230(«  4  1  340(M  24  200(rii44  345(^28  9.00  No 

30,305(0.48  395(«  30  31 0<a,48| 435(0,28  10  00  No 

40  11 0(«  38  1900*20  155(0  40  220(0  241   8  «',  ;   8.8 

80  2 1 5(a  M\  390(0  20  348(a  1 8'  430Co;  32  8  tiO  1 0  25 

80  235(0!  3(i  402(0  20  348(a  48J 430(o  32  8  ♦«  1 0  25 

44    900i,  38  1 00(0  1 0  1 25(q;  42  1 80(o,  10  8  00'  No 

44  125(o  42  180(0  10  No  No  8  70  No 

44  127(o  42  180(0  10  138(a45  185(o  18  8  70  No 
20  200(0  49  24o(o  25  215(o.49  2(K)(o.25,   8  70  No 

20  250(f'  47  340(<i  20  270(o  47  300(o  20  8  70  No 


3  23  No 
3.31  !No 
3.31°,No 
2.93  jNo 
3.23  ;No 

No 


6  00xl3« 

I  i 

6  50x13 
17  00x14* 

7  50x14* 
18.00x14  I 

8  00x14  I 


I 


3  50  No  ,6.00xl3ti 
3  5<i  13  89,7.50xl4t 
3.00  !3.89  7.50xl4t 
3  00  3.50  7.60xl4t 
3.00  !3  56  7.50xl4t, 


4  127892789   No 
3  '2651 '2651   2043 

5  2651  2651   fOii 

3  2r>51  2430  {No 

4  12812  2698   No 

0  !2090'2227   No 

2  No    12180  .No 

5  iNo    '2145  iNo 

3  12188  2188  No 

28.2  13139  3139  INo 


50  26  0  :278Qiai»  No 

60  24.0  I270»1791  12175 

69  120.3    279UM30  .llTh 

62  1 15  9  12798  2281  12014 

76  112.7    2856,2303   206 


I' 

0  |3039'2765  ,No 
0  12814,2631  No 
2  1 2778  2560  >No 
9  '2455  2227  No 
...27212454  iNo 


r'-l 


2.93    No    8.20x15  i  86  {13.5    No    2063  ,No 


In 


2  89  JNo    9  00x14  i  60  |16  2  ,No    12147  iKf 


4    No      3.56    3  56  !3  89  7  50x14  '(»  !l7  0  12708  2798  l21» 


8  No  3  56  '3. 00  13  89  7  50xl4ti 
8  No  3  56  3  00  iNo  !7.50xl4t: 
«K)10.0    No      3.00  |No    {7  50x141 


75  No      13  07    3  23 
75    9  75  3  42  :2.87 


No 
No 


0  50x13  , 
8  00x14  I 


10        3.42i3  08iNo    !8.00xl4i 


.3  55  13  23  INo  ,6.60x13  | 

3  54  |3.3l   INo  17  00xl4hi 

3.54  13.31    No  7.50xl4h 

;3.31    2.93  INo  |7. 50x14  I 

No  6.00x15  j 

No  ,8  00x14  I 

INo  1 8  00x14  I 


3  55 
3  23 
3.23 

I3.3I 
'2  87 
3  78 
4.10 
3  64 


3  08 
3  08 
:3  08 

3  31 
I2  87 
3  31 
3  15 
2  87 


69    12.7  127982358  2I» 

62  17.1  I27IW2368  INo 
76    12  3  |2798  2358   No 

72    17.3    1962  2064   No 

63  10.0  '2682  2167  |No 
82    12  5  12682  2325A  No 

50  14.9  303013099  No 
57  24.8  ; 2744  2565  |No 
72  114.9  12742  2565  No 
84  111.2  j2d66|2271  ;No 

56  I25  4  {2822  2758  No 
56  18.6  12419  2322  No 
60    14  4    2306  2322    No 


0  2 1  (K)  1 1 2(o.  45  1 54(o  20  No  No  8  .>0  No 

2  40  (50  180(0  45  2»;0(o  28  195(a>45  205(o  30    8  80  No 

, 40 .  W  2 10(0  45  300(0  28  225(0; 45  30oCo,30    8  80  No 


4»/»x3»/6  390      52  50  300(ii  40  427 (o  28  No  !  No 


3.73  3  73 
3  07  ,3  07 
3  31   13.07 


9  0    No       No       2.91 


;3  78  6.00x15 
3.31  0  00x15 
4.110.50x15  I 
4  10  7.50x14 

3  54  8  00x14  \ 

4  10  6  00x16  ' 
3  54  6  50x15  ; 
|3. 546. 70x15 

No   18.00x14  i 

<         !  I 


46    28 
.63  :20. 

65  23. 
.80  il6. 

76  113 

66  .16 
69  '11 

.72  ill 

I 

.76  I12 


2616  2615 
2061  2307 
2992  2532 
3190  2450 
2708  2409 


0  12966  2965 
3  12549  2354 
0  12402  2312 


i»s 
2m 

2233 

3239 

■25« 
26« 


9    No    '2261  jNo 


a — Invicta  figure  given,  Electra  is  8.00x15 
b — Invicta  figure  given,  Electra  is  2335 
h— .Suburbans  7.50x14.  9-passenger  Suburban,  8.(X)xl4 
O — Overhead  valve 
* — Engine  option 
H — Horisontal  opposed 

^ — 8.50x14  on  Newport  Station  Wagon,  9.00x14  on  New  Yorker  Stotion  Wagon 
t — Monsa  with  Powerglide 


♦—Station  Wagons  0.50x13 

A — Oldsmobile  98,  3-6peed  transmission  not  available,  tire  sise — 8.60x14.  ssk 

ratio  witli  Hydra-Ma  tic— 3.23,  lb.  Wt.  per  Hp— 12.9,  Engine  Rev.  per  M 

2374 
t — Station  Waicons  have  8.(X)xl4  tires 
° — PowerFlit<»  ratio  given.  Torque  Flite  is  2.93 
* — Invicta  fijiure  given.  Electra  is  12.3 
■ — Series  00  figure  given.  Series  62  is  14.3 


104 


[more    SPECIFICATIONS,   PACE    115 


MOTOR.  September  1961 


Important  Dimensions... Body...Chassis 


continued  from  page  104 


Four-Door  Sedans  except  as  Noted 


0- RAMP  BREAKOVER  ANGLE 


MAKE  AN» 
MODEL 


EXTERIOR 

DIMENSIONS 

1  TREAD 

A 

n 

.%l 

p« 

-s? 

^. 

X 

?!^ 

<ai 

1 

fit 

c 

\ 

II 

JE 

^ 

1  Overha 
Overhar 

c 

< 

Xi 

t 

B 
< 

2 

3 

k 

£_ 
£ 

N 

i'l 

§ 

siiis 

1 

i 

Ob 

!!^ 

'.£. 

OS 

(5. 

a^ 

INTERIOR  DIMENSIONS 

t:    p 

fc     w 

G    II  1  1     J 

K     ■• 

1   - 

-J'     - 

'         1      c 

Q-^6 

illl 

II 

k 

b 

II 

if 

Is 

^5 

s    1* 

iriii 

1  II 
III! 

Buick  SpecUl . . 
BuickLeSabre. 
Buick  Invicta. . 
Boick  Electra. . 


Cadillac  62. 
Cadillac  60. 
Cadillac  75. 


. .  2632  112  18SH  '^^^  52H  66 

.4102  123  2 13  H  78     56^10  62 

.♦417»M23  213>5  78     56»4o  62 

.°42t)8  126  2h>^78     57lii,  62 

..  4660  129H  222  79^  56»io  61 
. .  4715  12^H  222  795^  56»^  61 
. .  6390  149^  242Jw  80H  59'/l«  61 


56  31      45^26T^ 

61  [32^  57-10  27.10 

61  '32H57*io27^ 

61  j32M  60!i«  28*5 

61  34H  60H  21 H 

61  34H  60H  21H 

61  34H  60H  23  H 


16' J 
13H 
13>i 
121^ 

12ViJ 
12>/ii 
13'4 


158^  58l5'lU^'4V»'l2Vil4H  33»^  33Tio'44H  37^  26^13"/^ 

63»^  63«xio  11     |4»i6  ;i3%  5H  34>a  34H,444  41%  28fi  H^ 

63=10  63Vii  11      4V  ll3fi  5^  34'ii  341^  44'^^  41?^  28^  U^ 

j63»i  63Hi  ir^  4*1,    13'^  i^t  |34»^  34'-i  44HJ44      3\io  H% 

'63!lb  63lib  12fi'4^    14^,  4^^  34%  34«io  46    |44M  31K  15^ 

|63Ho  63Vii,  12H  4^  ll4l<o  ^1^  34%  34^  46     34^  30'io  l^H 

65M  eo^b  lOVlb  4^    13^5%    36%34H44HNS  ;2 


;26%H% 


Checker  Superba. 


Chevrolet  Corvair 

Chevrolet  Biscayne,  Bel  Air,  Impala. 
Chevrolet  Corvette 


Chrjrslcr  Newport 

Chrysler  Windaor 

Chrysler  New  Yorker. 
Chrysler  300G 


..13320  120  202      76     62^^60     62'ij  32^  46^  18  16 

...2356  108  180     67     51^64      54     30^/10  41'ii  27 

.  .T  3505  1 19  2JtlTio  78%  55^  m^  593li  32^  67^  27 

..y  2906  102  1 77' i.  70%  524  57     59     33     Ar^2\ 


3710  122 

3730  122 

.  4056  126 

.  4260  126 


215%  79%  55     61      69^34^58^16% 
215%  7:»%  55     61      69%  34%  58%  16% 
21H%  79%  55',^  61 4  60     34%  59Jib  16 
219%  79%  55%  61  %  60    |34lio  59      16»/ib 

i 


16 
13 
21 

110^ 
lOtfi 

llOM 


U  624  52'.  13     5  13      64    34%  .34'<i  <2     '<8    ^2-15 

16  58H57      10     4  11M16     33^33^4^     36^25^15 

11  63H63K11      *H  H      5       34^34     45     42      29      11 

7  ;59%No      r^AH  No    5H  ,37'^  No    46%  No    No    16/^ 


12% 
12% 

10'^     63%62%1P^4: 
110%     i»      ,■       1P^4: 


63%  62%  11%  4U 
63%  62%  11%  4J^ 


13  S^^  37%  38Via  45'^  42%  29%  15% 
13  SH  37%  38'^  45iio  «%  29%  16% 
13  5H  37%  38^0  45H,  42%  29%  15% 
ll>ii  6%  |33H  33H  45%  35%  28%  W^, 


Comet 2411114      194%  70%  54H  55     64H  305i  60     23»V60  ll2^/io   .12^     57     57      11%4        14%  5H    33%  32'^  43».io  39%  27?io  13 


Dodge  Lancer., 
Dodge  Dart.. . 
Dodge  Polara.. 


.  2595  106H  188%  72'io  63>ib  66  55^  32?1^  49%  2Z% 
•3615  118  20J%  78  1,  54%  61H  60%  33%  58  16^^ 
.  3700  122     212H  78.^  54^ii  61^  60%  33%  57      17%, 


Ford  Falcon 

Ford  Fairlane.  Fairlane  500,  Galaxie. 


Imperial 

Lincoln  Continental . 


. . .  2289  imyi  181 H  70%  54H  55 
.0  3683  119     209^ib79'to55     61 


54H  29%  42H,  25V60 
60     32%58H21% 


\l2*io  \U%    i56%5«».ioim4J- 

I  9%  12%,     63%  62^10  11?^  *>- 

|10%  ;i2%      63%62%11%4V- 

il5Vi5  'l3»'/»  57»/6  57      11%  4 

111%  IIH    ,62>io63H    9>^5H 


13"vio  6%  33%,  33%,  42%  39%  27Mi  15 'i 
13%,  6  ,33%,  33h  45%,  42%,  28%,  lii% 
13%  6       33%,  33%  45%,  42%  30%,  1654 

14%  5%    33%  32-^  43»io  39%  27>^  13 
13'^  5%    33%  33%,  43%,  41%  31%  12% 


.  4740  129     227lii  Sl'/Jo  56%  61%  62%  39^^  67%  15»/ii 
.  4887  1 23    ;  2 1 2 %  78%  53H  621 W  61      36%  &P^  2 1>  m 


ilO% 
12% 


Mercury 3714  120     214%  79J(o  55     61      60     35>ii  60%  19'^       11 


13%  61  60%  11  5  12%  634  3t%,  38%,  46%,  42%,  31%  18% 
11  ^  59%,  60%,  10%  6H  13%  6%,  33%  33%  44%  40»lo  2»4i  14% 
1 11%     62lib63%    9%  5%    13%  5%    33%  33%,  43%  41%  31%  12% 


adsmobileF86 

Oldamobile  88.  Super  { 
Oldamobile98 


P'ymouth  Valiant. 
Pljrmouth 


..  2695  112 
.♦4024  123 
..4208  126 


188'3  71%52%56 
212  77  H  66%  61 
218     77%  56%  61 


30%  45-ii  27% 
32%56%2i)'i, 
32%  59%  29 


Pontiae  Tempest 

Pontiac  Catalina,  Ventura. 

PoQtiac  Star  Chief 

Pootiac  Bonneville 


. .  2590  1 06%  1  ai-io  70%  53»io  56     55%  29  %  4 8     2 1  % 
.#  3465  1 18     20;>%  8i»     54)io  60'io  59%  36%,  55%  17"^ 

. .  28(K)  112  1 8.>» ii  72  V5  53%  56%  56%  3 1  %  45%  26 

.^3725  119  210     78'.^55foH24  62%:i4      57      23="^ 

. .  3870  123  217      784  55  10  624  62%  34      60     23" « 

.*  3895  123  217      784  55  »  624  62%  34      60      23»'*4 


I2V4 
111  11 

13%, 
ll'/|o 


16»H  58%  58.fo  12%  3^ 
11%  63'io63'iol2  4^ 
11%      63%63l.^  12%4J- 


12»'w 
12"« 


12% 

12 

13"w 
13- «, 


56%56iioll4  4H 
63%  62  „  11%  4% 


IV^  5%  34      33%  44     37%  26->^  13% 

13%  4%,  34%  34%  44%  41%  28%  13% 

13%  4^  354  34%  44%  44%,  324  13% 

13'^  6%  33%  33li„  42%  39%  27%,  15lii 

13?i,  6  333(0  33%  45'^  42%,  2S%  15% 


Rambler  American 

Rambler  Classic  6 

Rambler  Classic  V-8 
RamUer  Ambassador  V-8 . 


. .  2520  100      173'  10  70      564»  54%  55      28^10  ^4%  2 l»Veo  1  *»  /w 

. .  2U60  n.8      18>%  72%  57  w  57%  57%  32'  ^  49%  kP /«,*  14  »/»♦ 

. .  3290  108      18.>%  72%  57'w  58%  58%  32' to  49%  21>i/»*  13  V«* 

. .  3430  117      199      73%  66'io  57%  59%  32>to  49%  2V/u*  \V/i;,* 

c  2665  108%  175    |71%  56%  57%  56V  26',*  40«  k.  28%  17% 

.X  3207  12i)%  2{M      71'io  55%  57%  56',6  34^10  48%  20  17 


Studebaker  Lark 

Stiidebaker  Hawk 

Thunderbird x  3887  113    |205    llSi^  52%  61      60    j384  53>.io  19 


58%  584  10%  4%,  12%  4%    34      33%,  44^0  37%  26'^  15% 

63  4  631-  12      4%  13%  5%    34  V5  34%  45%,  40%  i  %  15 

63^4  63      12     4%  13%  6       344  34      45'/ib  40%,  27%  16% 

13V,      63      63      12      4%  13%  6       34%,  33%  44'4o  40'io  27%  15lto 

n»/st  58     45%    9%  6.0  12     5'io    35     33     44     37%  25%  14% 

14V.j*5U%60'iolO>.>i6  0  144  5%    36      34%  43      40      26%  14Vr. 

13%*    5y%60»io  104  6  0  144  5%    36      34%  43      40      26%  H'/z:. 

12%*    59%6(H.iol04  6.0  144  5%    36     34%  43     |40     26%  14Vj5 

12%     59%  59      12      5%  11%  8%    35%  34%  43%  40     29      13% 

li          59%  58      1(1%  5%  9%  5%    34%  33%  44     ,37     ;27%  13% 

li'/so      ir/60    59     52»ii,  12'/jo  .70  12»io  6%,   34 4  33%,  44%  37%,  25%  14% 


c — 6  cyl.  Figures  given.  Lark  V-8  weighs- 2941 
X— Dimensions  and  weight  ba»ed  on  2d  Hardtop 
y — Dimensions  and  weight  based  on  Convertible 

NS— Not  specified 

O— Fairl-tne  500—3601.  Galaxie— 3668 
t— L  head  engine  figure  given.  OHY  engine  weight  is  3350 
a— Eleetra225is48291b. 


• — V-8  weigh  irivcn  lor  .S  neca  model.  Finref-r  L«i  3510 
Phoenix  is  3535  lb.,  6  cyl.  Seneca  and  Pioneer  is  3335. 
Phoenix  is  3:i50  lb. 

1 — Bisra.vne  -H  Hgun  given,  Hel  Air  is  bSiO,  imi  hU»  ;.526. 
6  c\  I.  Hiscaynp  3500.  Bel  Air  3515,  Inipala  3530 

■—Not  applicable.  Indixidual  seats. 

♦—Suiter  N8~4063 


#—8  cyl.  Savoy  given.  Belvedere  is  3470  lb.,  Fury  is  3515 
lb.,  6  cyl.  Savoy  is  3310,  Belvedere  3315  and  Fury 
3350  lb. 

^^ — Catalina  figure  given. 

Ventura  VisU  4  dr.  htp.  is  3795. 

*— Vista  4  dr.  htp.  figure  given. 

* — Figure  pivcn  is  4  dr.  hip. 


Passenger  car  service  data  and  specifications  appeared  in  August  AAOTOR  awd  V\\\  V>^  V\^\%^  q^^qSkv  Vv  O^cJo^x 


MOTOR,  September  1 96 J 


Cribbs  Battery  Terminal 


Cribbs  Co.,  16626  Roscoe  Blvd., 
Van  Nuys,  Cal.,  has  introduced  a 
new  battery  terminal  that  is  said  to 
snap  on  or  off  without  use  of  tools. 
According  to  the  maker,  the  unit 
provides  positive  connection,  is 
plated  for  longer  life  and  can  be 
cleaned  quickly. 

Heli-Coil  Repair  Kit 


*  •""SSSwjSSSfeg 


>^:^^:^ 


\     X 


Heli  -  Coil  Corp.,  Danbury, 
Conn.,  offers  a  new  kit  for  the  re- 
pair of  stripped,  worn  or  damaged 
threads  in  Lawn-Boy  products.  Kit 
contains  an  assortment  of  stainless 
steel  wire  inserts  in  various  thread 
sizes,  necessary  taps  and  inserting 
tools,  as  well  as  complete  instruc- 
tions. Kit  can  also  be  used  for 
thread  repair  on  other  mowers,  as 
well  as  automobiles,  machine  tools, 
chain  sajvs,  and  other  products. 

il6 


New  Products 


•  TO    USB 


MoPar  Tissue  Master 


TO    SELL 


ed  vision.  An  elastic  headband 
seals  the  single-unit  mask  around 
the  edges  and  a  flexible  metal  nose- 
piece  adjusts  to  finger-tip  pressure. 

Trostel  Oil  Seal 


The  MoPar  Tissue  Master, 
which  dispenses  tissues  and  also 
serves  as  receptacle  for  waste  pa- 
per and  litter,  is  offered  by  MoPar 
Parts  and  Accessories,  Chrysler  Mo- 
tors Corp.,  Detroit  31,  Mich.  The 
lid  is  easily  opened,  revealing  a 
hidden  compartment  for  waste  and 
litter  or  for  storing  such  items  as 
maps,  pencils,  coins,  cigarettes,  etc. 
Unit  is  made  of  white  plastic. 

3M  Filter  Mask 


Minnesota  Mining  and  Manu- 
facturing Co.,  900  Bush  Ave.,  St. 
Paul  6,  Minn.,  offers  a  lightweight 
filter  mask  designed  for  filtration 
of  non-toxic  dust  and  sprays.  The 
mask  is  said  to  conform  to  any  face 
and  allows  easy  breathing,  unmuf- 
fled  conversation   and  unobstruct- 


Red-Lip  oil  seal  has  been  intro- 
duced by  Albert  Trostel  Packings, 
Ltd.,  Lake  Geneva,  Wis.  Colored 
red  for  identification,  the  seal  is 
said  to  be  the  product  of  a  special 
leather  tannage  and  of  a  new,  syn- 
thetic impregnation  formula.  Ac- 
cording to  the  maker,  the  seal  does 
not  build  up  heat  while  in  use.  is 
friction-free  and  tight-sealing  at  be- 
low zero  temperatures.  New  seals 
are  offered  in  a  complete  range  of 
types  and  sizes. 

Bendix  Brake  Parts 


A  new  service  line  of  hydraulic 
brake  parts,  including  hydraulic 
master  and  wheel  cylinders,  repair 
kits,  stoplight  switches  and  hoses,  is 
offered  by  Bendix  Automotive  Sen- 
ice,  Bendix  Corp.,  South  Bend, 
Ind.  [continued  on  pace  118 

^OTO^,  September  1961 


For  Extra  Headlamp  Profits: 


Check  for  Broken  Lenses,Bumoul 


While  cleaninfiT  headlights  is  a  perfect  time  to  check  for 
cracked  and  broken  lenses.  A  quick  look. can  add  extra 
headlamp  profit  to  your  regular  gas  and  oil  sales.  At  the 
same  time  have  the  driver  switch  oh  his  lights  to  spot 
burnouts.  Always  replace  burnouts  in  pairs,  because 
when  one  headlamp  goes,  chances  are  its  mate  has  just 
about  had  it,  too. 

Insure  these  extra  profits  with  Tung-Sol  Dual  Vision- 
Aid  Headlamps  —  initial  equipment  choice  of  leading 
car  manufacturers.  Dual  Vision- Aid  Headlamps  provide 


the  kind  of  illumination  your  customers  shoul 
sharper,  more  accurate  low  beams  directed  d< 
right  side  of  the  road,  atoay  from  oncoming  tr 
distance-devouring  high  beams  that  provide 
visibility  and  safety  on  the  open  highway  •  •  •  a 
reliable  service. 

Insure  your  service  work  and  your  profits.  1 
supplier  to  make  'em  Dual  Vision- Aid  Headlamp 
motive  Products  Division,  Tung-Sol  Electric  In 
ark  4,  New  Jersey. 


HEADLAMPS     •      MINIATURE     LfkU^PS     «     ^W^V 

MOTOR,  September  1961 


New  Products 

TO    USB  ...TO   9BLL 


continued  from  page  116 

K-D  Gasket  Pliers 


A  new  set  of  crankcase  gasket 
pliers  designed  for  work  on  slant 
6  cyl.  engines— Plymouth,  Valiant, 
Dart  and  Lancer— is  available  from 
K-D  Manufacturing  Co.,  Lancas- 
ter, Pa.  Called  the  K-D  475  gasket 
plier,  the  tool  is  Ti/g  in.  long  and 
has  knurled  jaws. 

Champ-Items  Shock  Parts 


A  new  type  shock  absorber  cross- 
pin  mounting  and  bushing.  No. 
616,  is  available  from  Champ- 
Items,  Inc.,  6191  Maple  Ave.,  St. 
Louis  30,  Mo.  The  unit  is  said  to  al- 
low replacement  of  worn  or  bro- 
ken cross-pins  on  shock  absorbers 
with  normally  non-replaceable 
mountings.  The  maker  reports  the 
unit  may  be  installed  on  front  or 
rear  shocks  and  does  not  require  re- 
moval of  shock  from  the  car. 

Portable  Polisher 


A  polisher  kit,  known  as  Model 

K-1560M,  has  been  introduced  by 

Portable  Electric  Tools,  Inc.,  1200 

£:,  State  St.,  Geneva,  1)1  According 

IS 


to  the  maker,  the  new  product  has 
been  designed  for  fast  polishing  of 
cars  without  burning  lacquer, 
enamel  or  acrylic  finishes.  A  3  amp. 
motor  provides  the  power.  Oper- 
ating speed  is  1,200  rpm  under 
load.  Included  in  the  kit  are  a  61^ 
in.  diameter  lamb's-wool  polishing 
bonnet,  a  51/^  in.  diameter  flexible 
rubber  pad,  and  an  auxiliary  han- 
dle. 

Du  Pont  Engine  Cleaner 


Raybestos  Hydraulic  Parts 


A  new  engine  cleaner  and  de- 
greaser  has  been  added  to  the  No. 
"7"  line  by  E.  I.  du  Pont  de  Nem- 
ours and  Co.,  Wilmington,  Del. 
The  product  is  an  emulsifiable 
concentrate  that  is  normally  dilut- 
ed before  use.  It  is  offered  along 
with  a  new  tool  known  as  the  hy- 
dro-gun. According  to  the  maker, 
the  venturi  connection  on  the  gun 
enables  quick  and  thorough  appli- 
cation of  the  diluted  cleaner.  In 
addition  to  I  gal.  and  5  gal.  cans, 
16  oz.  aerosol  containers  are  of- 
fered for  resale  to  consumers. 

Doan  Engine  Mounts 


Doan  Manufacturing  Div.  of  An- 
chor Industries,  Inc.,  1725  London 
Rd.,  Cleveland  12,  Ohio,  is  offering 
engine  mounts  along  with  matched 
sets  of  fittings.  According  to  the 
maker,  everything  that  is  required 
to  install  engine  mounts  is  packed 
in  one  box. 


A  line  of  hydraulic  brake  parts 
is  offered  by  Raybestos  Div.  of  Ray- 
bestos-Manhattan,  Inc.,  Bridgeport 
2,  Conn.  Included  are  wheel  cyl- 
inder cups,  brake  cables,  brake  flu- 
id, brake  hose  line,  master  cylinder 
assemblies,  master  cylinder  repair 
kits,  brake  bleeders,  stoplight 
switches,  brake  service  tools  and 
wheel  cylinder  repair  kits. 

Weatherhead  Kit 


Weatherhead  Co.,  300  E.  131  St., 
Cleveland  8,  Ohio,  offers  a  heav7- 
duty  power  steering  kit  contain- 
ing necessary  hose  and  fittings  for 
nine  complete  pressure-line  or  re- 
turn-line replacements  to  service 
trucks,  buses  and  tractors.  The  kit, 
known  as  PST-5,  comes  with  four 
special  fittings  said  to  fit  90  per 
cent  of  power  steering  hook-ups. 

Curtis  Two-Post  Lift 

A  two-post  shop  lift,  known  as 
the  MC-60,  is  available  from  Curtis 
Manufacturing  Co.,  1905  Kienlen 
Ave.,  St.  Louis  33,  Mo.  It  is  fully 
hydraulic  with  lifting  capacity  of 
11,000  lb.  Front  and  rear  saddles 
on  jx)sts  are  adjustable  from  24^ 
to  51»/^  in.  and  22i/i  to  38  in.  re- 
spectively to  provide  axle  contacts 
on  most  models  of  cars  and  trucks, 
American  and  foreign. 

[continued  on  page  120 

^OTO^,  September  1961 


/\Klt&UKdKjQ/... 


AMERICA'S  MOST  ADVANCED  OIL  SEAL 


»  RED  LIP 


cuts  friction  . . .  seals  hot  or  cold 
prevents  leakage  ...  lasts  longer 

Never  before  has  there  been  a  seal  like  this ...  so  trouble-free  that  once  installed  your  job  is  done!  See  your  jobber. 


ALBERT    TROSTEL     PACKINGSp    LTD. 


...A^. 


i.cr(^5^Sa^ 


hB^  ^^smIr^^k  [ 


LAKE  GENEVA,  WISCONSIN    •  A  complete  producing  organization  for  0(L-SE^LS.  0-RVU<aS.  PNCV.\u^^ 
MOTOR,  September  1961 


New  Products 

"..TQ    USB  ...TQ    9BLL 


continued  from  page  118 

Grey-Rock  Kit 


.*?'  fs  f 


UH 


A  line  of  master  cylinder  assem- 
blies and  repair  kits  is  offered  by 
Grey-Rock  Div.,  Raybestos-Man- 
hattan,  Inc.,  Manheim,  Pa.  Brake 
parts  are  available  for  all  U.S.  cars 
and  most  foreign.  Repair  kit  in- 
cludes piston  with  secondary  cup, 
primary  cup,  fiber  installation  ring, 
valve  seat,  valve,  spring,  lock  wire, 
gasket  and  boot. 

Lectrolite  Wrench  Sets 


Two  alloy  steel  combination 
wrench  sets,  each  in  a  new  gift 
pack,  have  been  introduced  as  part 
of  S-K  Lectrolite  Christmas  pro- 
motion by  Lectrolite  Corp.,  Defi- 
ance, Ohio.  Sets  available  in  the 
gold-and-red  vinyl  pack  are  the 
seven-piece  set  No.  X-1707  and  the 
nine-piece  set  No.  X-1709. 

Sturtevant  Torque  Wrench 

A  torque  wrench.  Model   S600, 

for  direct  reading  up  to  600  Ib.-ft. 

has  been  introduced  by  P.  A.  Stur- 

tevant  Co.,  Addison,  111.  According 

o  tJie  maker,  the  operator  need  ap- 

0 


Wagner  Brake  Cables 


ply  only  120  lb.  of  pressure  to  ob- 
tain 600  Ib.-ft.  of  torque  and  60  lb. 
of  pressure  to  exert  300  Ib.-ft.  The 
tool  has  a  sensory  signaling  device 
that  sounds  a  tone  and  imparts  an 
impulse  to  the  operator's  hand 
when  the  desired  pre-set  torque  is 
reached.  Unit  comes  with  a  stand- 
ard ^  in.  male  drive  square, 
weighs  less  than  17  lb.  and  has  a 
quick-disconnect  center  section. 

Hastings  Knurling  Kit 


A  knurling  kit  for  resizing  the 
inside  diameter  of  valve  guides  has 
been  announced  by  Hastings  Man- 
ufacturing Co.,  Hastings,  Mich.  Ac- 
cording to  the  maker,  the  knurler 
cuts  resizing  costs  to  a  minimum 
and  eliminates  removal  of  valve 
guides  from  the  cylinder  head.  The 
kit  consists  of  an  assortment  of  re- 
sizing arbors  and  reamers  for  han- 
dling most  makes  and  sizes  of  valve 
guides  with  wear  up  to  .010  in.  Also 
included  are  speed  reducer,  clean- 
ing brushes  and  cutting  oil. 

Magnus  Cleaner 

A  hot  tank  cleaner,  Magnus  614, 
for  automobile  radiators,  engine 
blocks  and  other  heavy-duty  clean- 
ing and  paint-stripping  operations 
is  available  from  Magnus  Chemical 
Co.,  Garwood,  N.J.  According  to 
the  maker,  the  cleaner  strips  both 
old  and  new  types  of  paint  from 
radiator  cores,  leaving  cores  ready 
for  soldering.  It  is  said  to  remove 
light  rust  and  even  some  hard  wa- 
ter scale. 


Parts  and  Accessories  Div.  of 
Wagner  Electric  Corp.,  6400  Plym- 
outh Ave.,  St.  Louis  14,  Mo.,  has 
added  parking  brake  cables  to  its 
line  of  Wagner  Lockheed  brake 
service  products.  Line  includes  ca- 
bles for  passenger  cars  and  trucks. 
According  to  the  maker,  cables 
have  polyethylene  enclosure  hous- 
ings for  rattle-proof  operation  and 
the  copper-plated,  rustproof  fit- 
tings are  prelubricated  for  long 
life. 


New 
Business  Getters 

Displays  •  Signs  •  Packages 


Columbus  Inspection  T^s 


Columbus  Parts  Corp.,  1801 
Spielbusch  Ave.,  Toledo,  Ohio,  of- 
fers inspection  tags  which,  when 
properly  filled  out  by  mechanics, 
let  motorists  know  the  condition  of 
various  under-body  parts  of  the 
car.  The  blue-and-white  tags  can 
be  placed  on  the  steering  wheel  or 
dash.  [continued  on  page  122 

>\OTO^,^^\j5Ciher  1961 


4  always  use  Monmouth  in  my  racing  cars 


.  .  because  my  engines  turn  over  at  some  pretty  high  rpm's  and  need  a 
earing  that  can  take  punishment.  With  Monmouth  I  race  all  season 
ithout  bearing  problems." 

Mr.  Carpenter  has  been  racing  modified  stock  cars  for  over  ten  years. 
n  his  customers'  cars,  as  well  as  his  own,  he  installs  Monmouth  Bearings 
Inclusively  —  because  he  knows  he  can  always  depend  on  Monmouth's 
igh  quality. 

'you  want  performance  that  pays  off,  use  Monmouth  Bearings 
all  your  engine  rebuilds.  For  instant  service,  call  on  your 
A  PA  jobber.  He  can  give  you  complete  Monmouth  service 
1  all  your  engine  bearing  requirements. 

MONMOUTH  Engine  Bearings 

EVITE  SERVICE:  Cleveland  Graphite  Bronze    •   Oim/on  of  Cfovif*  Corporation    •   Cleveland  3,  Ohio 
3 TOR,  September  1961 


says  J.  T.  Carpent< 
Carpenter's  Auto  ! 
Waco,  Texas 


New 
Business  Getters 

Displays  •  Signs  •  Packages 


continued  from  page  120 
Eaton  Merchandiser 


COOLING 
SYSTEM 
SERVICE 


Wynn  Counter  Display 


wuii 


I 


gggHf 


A  cooling  system  service  mer- 
chandiser cabinet  is  available  from 
Eaton  Manufacturing  Co.,  Stamp- 
ing Div.,  Cleveland  10,  Ohio.  The 
wall  cabinet,  measuring  15  by  30 
by  5  in.  deep,  has  three  adjustable 
shelves  with  a  capacity  of  100  to 
110  caps  or  thermostats.  An  ac- 
companying door,  adapted  to  right 
or  left  mounting,  holds  thermostat 
housing  gaskets. 

Hygrade  Floor  Display 


JuM  the  parts 

i 

^P 

\ 

ONE 
package 

t^^ 

An  easel-back  floor  display,  meas- 
uring 20  by  30  in.,  is  available  to 
distributors  of  carburetor  tune-up 
Jiffy  Kits  from  Hygrade  Products 
Div.  of  Standard  Motor  Products, 
Inc.,  37-18  Northern  Blvd.,  Long 
Island  City  1,  M.Y.  Display  is  silk- 
screened  in  fcrr  colors. 

122 


Two  products  are  promoted  in 
a  counter  display  offered  by  Wynn 
Oil  Co.,  1151  W.  Fifth  St.,  Azusa, 
Cal.  The  products  are  Wynn's 
Transmission  Stop-Leak  and 
Wynn's  Automatic  Transmission  to 
prevent  leaks  from  recurring. 

Marvel    Display    Carton 


A  display  carton  containing  12 
4-oz.  cans  of  Power  Steering  Condi- 
tioner is  available  from  Marvel  Oil 
Co.,  Inc.,  Port  Chester,  N.Y.  The 
carton  is  printed  in  gold,  white 
and  black,  matching  the  new  cans. 


Purolator    Products,    Inc.,    Rah- 
way,  N.J.,  offers  a  Bonus  Pak  that 


includes  12  fast-moving  ga? 
ters,  a  three-way  rack,  hos 
tube  cutter  combination 
booklet  explaining  the  use 
portance  of  gasoline  filtei 
window  streamer. 


Vaco  Driver  Disp 


A  counter  display  conta 
Phillips  screwdrivers  is  ol 
Vaco  Products  Co.,  317  E. 
St.,  Chicago  11,  111.  D< 
Model  No.  PA-69,  the 
opens  up  to  18 14  in.  wid 
high  and  2  in.  deep. 


American  Motor  Produ 
Fond  du  Lac,  Wis.,  offers  f 
dow  decals  and  counterfro 
ers  promoting  Ampco  line 
pumps,  fuel  filters  and 
parts.  Pressure-sensitive  de 
red  and  blue,  measuring  1 
in.  The  banners,  18  by  24  i 
be  used  on  walls  or  countc 

Bosch  Merchandising 

Robert  Bosch  Corp..  40-1 
cent  St.,  Long  Island  City 
offers  a  merchandising  kit 
includes  a  spark  plug  u 
book,  plug  catalog,  folders, 
[continued  on  p 

^C^TOR,  Septeml 


tl 


OUR  11  WEAVER  TWIM  POST  LIFTS  GIVE  US 
GREATER  EFFICIEHCY  AND  VERSATILITY" 


Says:  C.  R.  Hailier,  Story  Oidsmobile.  Inc.,  Lansing,  Michigan 


Some  of  the  Weaver  Twin  Post  Lifts  in  Story  Oldsmobile's 
new.  modern  Service  Center 

Weaver  Equipment  In  Story's  New, 
Modern  Facilities  Speeds  "Quick  Service" 

In  planning  their  Service  Center  to  meet  customers'  demands 
for  efficient,  quicl^  maintenance  and  minor  repair  service.  Story 
Oidsmobile  realized  the  importance  of  time-saving  equipment, 
minimum  car  handling  and  organized  use  of  work  space. 

"With  Weaver  Twin  Post  Lifts,  under-car  working  area  is 
virtually  unobstructed,  and  we  have  wide  working  range  for 
different  wheelbases,"  Mr.  Hailier  reports.  "Because  of  the  variety 
of  services  that  can  be  performed  on  Weaver  fwin  Post  Lifts, 
we  find  it  practical  now,  and  far  more  efficient,  to  send  specialists 
from  lift  to  lift.  We  also  use  Weaver  WJ-127  Wheel  Alignment 
Equipment  to  increase  the  services  we  can  perform  on  W^eaver 
Twin  Post  Lifts". 

See  your  Weaver  jobber,  or  write  today  for  Bulletin  M  -  457, 
to  find  out  how  you  can  offer  fast,  quality  service,  and  increase 
profits,  with  Weaver  Twin  Post  Lifts. 


Stan  Shaffer.  Story  Service  Manager,  and 
Ted  Moon,  check  wheel  alignment  work  done 
with  Weaver  WJ-127  equipment  on  a  Twin 
Post  Lift. 


VfEAVER 


VfOTOR,  September  1961 


WEAVER  MANUFACTURING  DIVISION   •   DURA  CORPORATION 
Springfield,  III.,  U.S.A. 

SERVICE   SHOP   EQUIPMENT 


OVER  SO   YEARS  SERV/N6   THE  AUTOMOTIVE  SERVICE  INDUSTRY 


Complete  Weaver  line  includes:  Twin  Post*  Lifts  •  Triple  Post  Lifts*  •  Frame  Type.  Rotl-On  and  Free-Wheel  Single  Post  Liftsi 
Unit  Lifts  •   Bumper  Jacks  •   Car  Washers   •   Wheel   Alignment   Equipment  •   HeadU^W.  T^Vws.  %  ^\7^»*.  "V«^w^^^ 
Wheel  Balancing  Equipment  •  Jacks  •  Wheel  OoUiw  •  *t\^  K«  ^wvv«»»i\  ^^^.^-^^^A^^^^w^^^  > 


New 
Business  Getters 

Displays  •  Signs  •  Packages 


continued  from  page  122 

a  cooperative  good-will  promo- 
tion, a  gift  catalog,  details  on  a 
special  plug  assortment  and  an  in- 
sert explaining  all  the  company's 
sales  aids  and  point-of-pur chase 
materials. 


Fram  Merchandising  Aids 


Fram  Corp.,  Providence  16,  R.I., 
offers  a  special  merchandising  aids 


Here's  the  LOWEST  mi  complete 
"DISPENSING  COMBINATION".,  ti.  n^^ 


LiMi«  Bl  is  a  prttfKt  tf  DL  fnimtXi 
Itc..  Mfctrs  of  Ohmi  BL  iMMi-CltaMr. 
▲     IM  ■rtiiul,  waterlits  crtM  typt  Intf 
XX   eicMMr,  ftr  mm  tkM  25  |t«n. 

PLjproducts,  inc. 

^*-^    Bwffttio  4,  N»w  T«rk 

For  full  d«UiK  write  in  Dcpt.  M-9-5 


LIQUID  DL  HANDI-CLEANER 
Ifisures'^HEALTHY-CLEAN  HANDS'' 

And  here's  why: 

Cleans  hands  cleaner,  faster  1  DL's  exclu- 
sive  deepdown  cleansing  action  dissolves 
grease,  grime,  dirt  and  actually  'Mifts  it 
out"  removes  tenacious  stains  other  hand 
cleaners  can't  touch. 

SAFER  -  INDEPENDENT  LABORATORY  TESTS  CERTIFY 
DL  IS  A  NON.TOXIC  PRODUCT. 

Contains  both  LANOLIN  and  HEXACHLOR- 
OPHENE  —  conditions  hands  as  it  cleans, 
guards  against  dermatitis  and  infections. 


CompUt*  —  r«ady  to  um. 
Mount  brocket  on  woll,  bench,  pump 
islond,  stc,  insert  on«-holf  gallon  con- 
tainer, thumb  screw  locks  container 
securely  in  ploce,  remove  metal  cop, 
insert  dispenser  .  .  .  and  you  hove  a 
cemplefe  hand  cleaning  unit  at  one  low 
price  f 


i 


CANADIAN  OFFICESi  236  NORSEMAN  ST.,  TORONTO  18,  ONTARIO 


^^ 


kit  to  dealers.  Kit  contains  a  win- 
dow poster,  colored  door  decal, 
newspaper  ad  mat,  and  a  supply  of 
post  cards. 

Capac  Ignition  Cabinets 


Capac  ignition  cabinet  merchan- 
disers, available  from  Wells  Man- 
ufacturing Corp.,  Fond  du  Lac, 
Wis.,  stock  and  display  contact  sets, 
condensers,  rotors,  caps,  coils,  reg- 
ulators, switches  and  brushes.  Also 
available  is  tune-up  equipment 
such  as,  timing  light,  combination 
dwell  meter  and  tachometer,  volt- 
amp,  generator  and  regulator  test- 
ers, combination  coil-condenser 
tester,  remote  starter  button  and 
portable  carrying  case. 

AC  Lamp  Rack 


A  miniature  lamp  rack  with 
space  to  store  more  than  300  AG 
Guide  miniature  lamps  is  offered 
by  AC  Spark  Plug  Div.  of  General 
Motors  Corp.,  Flint  2.  Mich.  Rack 
is  13  in.  high  by  16  in.  wide. 

[new  literature  pace  129 

^OT  O^ ,  ^T^Vfimber  1961 


^YOUR  BEST  LINE  OF  SALES  ACTION 


Build  your  service  reputation  and  profits 
with  AC  OIL,  AIR  and  FUEL  Filters! 


As  of  today,  start  ringing  up  extra 
profits  on  Increased  sales  of  AC  Oil, 
Air  and  Fuel  Filters.  They're  easy  to 
sell,  once  motorists  understand  how 
necessary  top  quality  filters  are  to 
efficient  engine  operation.  You  can 
build  your  reputation  and  your  income 
by  establishing  yourself  as  a  filtration 
specialist  and  your  shop  as  head- 
quarters for  AC  Filters. 
You'll  get  first-class  support  from  AC, 


too. Through  major  national  consumer 
publications,  AC  is  helping  you  by  tell- 
ing the  motoring  public  the  filter  story, 
with  primary  emphasis  on  oil  filters.  As 
a  dealer,  you  play  an  important  part  In 
that  story. 

There's  a  big  market  for  oil,  air  and 
fuel  filters.  So  stock  up  now.  Watch 
for  the  AC  ads.  Use  the  AC  mer- 
chandising aids.  You'll  get  action  — 
real  black  ink  sales  ACtion— with  AC. 


AC    SPARK    PLUG    <ja>    THE   ELECTRONICS    DIVISION   OF   GENERAL    MOTORS  ^^^^ 

YOU  GET  ACTION  WITH  (^ 


MOTOR,  September  1961 


®YOUR  BEST  UNI 


tune  up  for 
ACtioii  at  your 
AC  dealer's 


if  your  car  has  been  acting  a  bit 
sluggish  lately,  there  s  o  quick 
and  reliable  way  to  restore  the 
live  actiorv  and  power  it  ought  to 
hove.  See  your  AC  Dealer.  He*s 
on  automobile  expert  with  a  soUd 
reputation  lor  service. 

Ask  him  to  give  your  car  a  fune- 
up.  You'll  get  ACtion!  He'll  check 
your  compression,  bottery,  coil, 
distributor,  timing,  carburefor, 
ond  especially  your  spork  plugs 
—the  key  to  any  tune-up.  Your 
AC  Dealer  recommends  AC  Fire- 
Ring  Spork  Plugs  with  the  self- 
cleaning  Hot  Tip  that  heots  faster, 
cools  foster  ond  stays  clean 
longer.  He  knows  they  moke  your 
tune-up  lost  longer,  too. 

Your  AC  Deoler  is  a  good  man 
to  know.  He  sells  on  exclusive 
brand  of  ACtion,  found  only 
under  the  nome  AC.  Ask  for 
Action  ...  ask  for  AC. 


FIRE-RING 
SPARK  PLUGS 


Let  AC  tune-ups 

show  the  way 

to  fresh  service 

profits 


0 


Vigorous  national  advertising  cannpaign  will 
feature  special  colunnn  directing  nnotorists  to 
your  place  of  business 


There's  good  money  In  tune-ups  and  AC  will 
help  you  get  your  share.  Motorists  are  learning 
that  it  makes  sense  to  have  their  cars  tuned 
for  action  regularly.  AC  ads  in  leading  maga- 
zines encourage  the  tune-up  trend  with  a 
hard-sell  special  column  which  directs  drivers 
to  their  AC  Dealers.  Remember— the  best  tune- 
up  includes  AC  Fire-Ring  Spark  Plugs! 


YOU  GET  ACTION  WITH ,  M( 


1^6 


MOTOR,  September  1961 


F  SALES  ACTION 


LET  TOP  QUALITY  AC  PRODUCTS  HELP 
YOU  BUILD  CUSTOMER  SATISFACTION 


There's  a  good  reason  why  you— and 
millions  of  satisfied  drivers— get  ACtion 
with  AC.  AC  Fire-Ring  Spark  Plugs, 
like  all  the  famous  AC  products,  are 
the  resultof  design  skill  developed  over 
more  than  fifty  years  of  leadership  in 
the  spark  plug  field.  The  self-cleaning 
Hot  Tip  is  but  one  of  the  many  superior 
product  features  which  keep  ACs  de- 
livering reliable  performance  longer. 
When  you  tune  up  for  ACtion,  tune  up 
with  ACs.  You'll  reap  the  benefits  in 
unmatched  customer  satisfaction  that 
pay  off  in  repeat  sales. 


#  ACs  continuing  pro- 

over, made  possible  by 

gram  of  research  and 

greater  consumer 

product  improvement. 

recognition  and 

OTHER  FEATURES 

which  ensures  your 
customers  of  top 

acceptance. 

quality  whenever  and 

•  A  ready-nnade  re- 

THAT MAKE  AC 

wherever  they  buy 
products  which  bear 

placement  nnarket.  AC 
products  are  original 

the  AC  name. 

equipment  on  all 
General  Motors  cars 

YOUR  BEST 

•  A  broad  accessory 
line  of  the  finest 

and  trucks. 

quality  products  made 

#  Outstanding  adver- 

—sold exclusively 

tising  and  merchan- 

LINE OF  ACTION 

under  the  AC  name. 

dising  support— the 
finest  provided  for  its 

#  Greater  volume  of 

dealers  by  any  spark 

sales  and  faster  turn- 

plug manufacturer. 

)DER  FROM  YOUR  SUPPUER  NOW 


MOTOR,  September  1961 


you  get  ACtion  wi ffi 


80%  of  your  customers  have 
AC  Fuel  Pumps  as  original  equipment 


When  you  replace  a  fuel  pump,  always  reach  for  the  box  with 
the  AC  bull's-eye.  It's  the  best  way  to  serve  your  customers  .  .  . 
the  surest  way  to  strengthen  your  reputation  for  reliable  service 
. . .  and  the  safest  way  to  ensure  replacement  with  the  fuel  pump 
specified  by  the  manufacturer. 

The  proof  is  in  the  figures.  So  completely  have  AC  Fuel  Pumps 
won  the  approval  of  specifying  engineers  that  they  are  original 
equipment  on  80  per  cent  of  all  cars,  trucks,  buses  and  tractors. 
Four  out  of  five  new  vehicles  use  ACs  (and  they're  equally 
efficient  on  marine,  aircraft  and  stationary  engines)  I 


This  remarkable  record  of  acceptance  by  fhe  men  who  know 
automotive  components  best  speaks  for  itself.  For  over  32  years, 
fuel  pumps  bearing  the  AC  name  have  proved  their  ability  to  do 
a  vital  and  demanding  job  under  the  toughest  conditions.  Today 
you  can  get  AC  reliability  only  under  the  AC  name. 

Protect  your  reputation.  Install  AC  Fuel  Pumps  exclusively. 
They  lead  the  field  in  coverage,  reliability  .  ,  .  and  profit  I 

®   FUEL   PUMPS 


4   c ,  .  .  r  O  U  R 

9 


BEST         LINE         OF         SALES         ACTION 

-NIOTO^,  September  1961 


NEW 
LITERATURE 

Booklets  •  Catalogs  •  Manuals 


DOL  CATALOG-A  32-page 
cket-size  catalog,  covering  over 
2  tools  for  automotive  service 
►rk,  includes  sections  on  valve, 
?ine.  brake  and  wheel,  body, 
>Jing  and  ignition.  Free.  K-D 
oj  Co.,  Lancaster,  Pa. 

•  • 

AKE  CABLE  CATALOG-Cat- 
5  AU-1442  lists  parking  brake 
les  by  their  vehicle  applications, 
I  numerical  parts  lists,  and  in  a 
►s  index  of  various  manufactur- 
parts  numbers  to  the  corres- 
ding  part  number  of  this  com- 
y.  Parts  and  Accessories  Div.  of 
gner  Electric  Corp.,  6400  Plym- 
i  Ave.,  St.  Louis  14,  Mo. 

•  • 

WANING  BOOKLETS  -  One 
klet,  titled  "How  to  Get  the 
►t  Out  of  Steam  Cleaning,"  of- 
tips  on  steam  cleaning  in  gen- 
and  lists  essential  properties 
rgents  used  in  steam  cleaning 
lid  have.  The  other  is  an  illus- 
?d  16-page  booklet  called, 
et  Maintenance  Cleaning  Man- 
'  Free  Oakite  Products,  Inc., 
I  Rector  St.,  New  York  6,  N.Y. 

E  VALVE  CATALOG-This 
age  catalog  covers  components 
equipment  specifications  on 
valves,  cores,  caps,  tire  inflat- 
iccessories,  tools  and  repair  ma- 
Is  for  tube  and  tubeless  tires. 
A.  Schrader's  Son,  Div.  of 
ill  Manufacturing  Co.,  Inc., 
/anderbilt  Ave.,  Brooklyn,  N.Y. 

/^ER  BRAKES  BOOKLET- 
8-page  booklet  called,  "Tak- 
the  Mystery  Out  of  Power 
es,"  explains  how  to  pinpoint 
rr  brake  troubles,  without  in- 
nents,  while  mechanic  sits  in 
:ar.  United  Parts  Div.,  Echlin 
ufacturing  Co.,  1250  W.  Van 
n  St.,  Chicago  7,  111. 

L  PUMP  BOOKLET-This  8- 

,  vest-pocket-size  booklet  de- 
es and  illustrates  with  dia- 
ls how  the  maker's  fuel  pumps 
zome  the  six  common  causes 
lel  pump  failures.  Free.  Wells 
ufacturing  Corp.,  Fond  du 
Wis. 


SPRAY     BOOTH     CATALOG- 

Catalog  No.  SB-1  describes  the 
company's  complete  line  of  spray 
painting  booths  and  related  equip- 
ment—such as,  air  exhaust  fans, 
chambers  and  systems,  infra-red 
ovens,  mixing  and  circulating 
tanks,  pumps,  and  stand  pij>es. 
Free.  Binks  Manufacturing  Co., 
3140  Carroll  Ave.,  Chicago  12,  111. 
•     • 

CLEANING  SOLVENTS  CATA- 
LOG—This  four-page  catalog  de- 
scribes six  parts  cleaning  solvents. 
Several  special  use  cleaners  for  car- 


buretors, engines  and  automatic 
transmission  parts  are  covered 
along  with  solvents  for  use  in  cold- 
type  parts  washers  and  soak  tanks. 
Free.  Graymills  Corp.,  3705  N.  Lin- 
coln Ave.,  Chicago  13,  111. 
•     • 

TUNE-UP       HANDBOOK-This 

60-page  handbook  contains  facts, 
figures  and  illustrations  to  help 
mechanics  through  all  engine  tune- 
up  operations  using  modern  testing 
equipment.  Free.  Sun  Electric 
Corp.,  Harlem  and  Avondale,  Chi- 
cago 31,  111. 


BRAKE  SHOP 


Here's  everything  you  need  to  become  a  complete 
brake  service  shop.  With  a  Star  Space-Saver  Brake 
Shop  you're  ready  to  handle  any  brake  job  from 
start  to  finish— with  the  precision  equipment  to  do 
the  best  brake  work  in  your  area.  The  Star  Space- 
Saver takes  less  than  five  square  feet  of  floor  area, 
rolls  anywhere  on  swivel  casters. 

You  can  buy  the  Star  Space  Saver  Brake  Shop 
now,  on  Star's  Pay-out-of-Profits  Finance  Plan. 
Mail  the  coupon  for  demonstration  proof! 


STAR  MACHINE  &  TOOL  COMPANY 

20S  South«att  6th  St.,  Mplt.  14,  Minn. 

Yes!  I'd  like  to  see  what  ttie  Star  Space-Saver  Brake 

^    Shop  can  do  for  me. 

Nom« 


City. 


_Srate_ 


TOR,  September  J 96 J 


XV5I 


uine  "new" 

iPar  Parts 

Accessories 

r  Chrysler 
irporation 
ifehicles 


New  MoPar 

"Universal"  Parts 

for  other  makes 
of  vehicles 


MoPar  Approved 

Remanufactured 

Parts  for  Chrysler 

Corporation 

vehicles 


[ 


Rempar  Quality 
Remanufactured 

Parts  for  other 
makes  of  vehicles 


for  quality  parts  and  accessories . . . 

lU  NAME  IT...MOPAR'S  GOT  IT! 


'er  car  or  truck  you  service— whatever  your 
ment  requirements  may  be —MoPar  has  the 
te  quality  ansv/cr— the  right  part  at  the  right 
t  the  right  time! 

•Par  parts  fit  right,  work  right,  install  quickly, 
bor  time,  keep  your  jobs  rolling  on  schedule. 

lether  you  use  new  parts  and  accessories  or 
ifactured  parts,  you  can  install  these  replace- 
with   confidence  .  .  .  knowing   that   MoPar 


quality  will  back  up  your  reputation  for  fine  service. 

MoPar  is  ready  now  to  give  you  fast,  efficient 
service  and  delivery  on  any  part— from  cotter  pins 
to  8-cylinder  engines— on  any  size  orders— from  the 
smallest  to  the  largest. 

Smart  service  operators  know  that  it  pays  to 
install  quality  parts  as  replacements  for  original 
equipment.  Call  your  MoPar  Wholesaler  or  Chrysler 
Motors  Corporation  Dealer. 


PARTS 

AND 

ACCESSORIES 
MoPar  Parts  and  Accessories,  Chrysler  Motors  Corporation,  Detroit  31,  Michigan 


R,  September  196 J 


V^v 


I 


Dealers  Must  Still 
Fight  for  Their  Rights 

continued  from  page  43 

Shipping  of  unwanted  cars  was 
one  of  the  most  serious  grievances 
the  dealers  had  back  in  those  days. 
If  they  refused  to  take  all  that  were 
sent,  even  if  they  included  models 
they  could  not  possibly  sell,  their 
franchise  was  as  good  as  gone. 
Dealers  in  farming  villages  were 
getting  seven-passenger  landaus 
and  city  dealers  got  their  quota  of 


farm  tractors,  if  their  factory  haj> 
pened  to  make  them. 

Clean-ups  were  often  disastrous. 
I  won't  take  the  space  to  list  the  al- 
most countless  tricks  used  by  fac- 
tories to  load  up  their  dealers  with 
outdated  models. 

It  seemed  back  before  the  great 
1929  depression  that  the  car  fac- 
tories, consciously  or  unconscious- 
ly, were  determined  to  break  deal- 
ers as  fast  as  they  could  appoint 
new  ones. 

The  obvious  remedy  was  con- 
certed   opposition    by    dealers    to 


Get 

A  Perfect 


Tire  Repair 


Every  Time  with 

DILLECTRIC 


Dillectric  tire  repair  actually 
vulcanizes  the  injured  area. 
It  welds  new  rubber  so  thoroughly 
to  the  old  that  the  repaired 
area  becomes  as  strong  as  the 
tire  was  when  new. 

There  is  a  Dillectric  patch  for 
every  type  of  puncture  or  cut: 

•  5  sizes  for  tube  repairs. 

•  2  sizes  of  nylon  reinforced 
patches  for  tubeiess  tire 
repairs. 

And  you  can  increase  your      ^  •  *  * 
tire  repair  profits f  toot  •* 


NE^V 

DILLECTRIC  CATALOG 
and  PRICE  LIST 

Just  off  the  press. 
,^   ASK  YOUR   SUPPLIERI^,, 


® 


Manufacturing  Company 

CLEVELAND  3,  OHIO 

Offices  in  Los  Angeles,  AI<ron  and  Toronto 
Subsidiary  of  The  Eaton  Manufacturing  Company 


ys^ 


these  highbinding  tactics.  A 
it  seems  obvious  when  viewe 
today's  perspective.  It  was 
mendous  job  at  the  time 
dealers  themselves  to  see  thi 
o!  this. 

When  I  went  to  the  Pen 
nia  Automotive  Assn.  on  i 
1925,  it  was  four  years  old 
its  predecessor,  the  Intra-Su 
to  Dealers  Assn.,  is  included 
six  years  old.  Yet  few  deale 
side  the  state's  medium-size< 
had  even  heard  of  it,  and 
delphia  and  Pittsburgh 
gave  it  scant  support. 

Fraternizing  Forbiddi 

There  was  reason  for  thi 
tion.  Some  of  the  car  factori 
actually  forbidden  their  dea 
break  bread  with  a  dealer  ha 
another  brand  of  car.  The 
forced  line  groups  to  disband 
early  days.  They  could  no 
been  any  more  afraid  of  a 
association  if  it  had  been  a 
union. 

Gradually,  many  dealers  I 
convinced  that  they  could  ii 
the  factories  with  their  gric 
—and  with  the  injustices 
which  they  labored— only  i 
joined  hands.  Of  course,  som 
ers  never  learned.  This  led 
sorry  sight  of  factory  stooges 
on  the  boards  of  many  deal 
sociations,  including  the  na 
No  matter  what  action  the » 
took,  the  factories  seemed 
to  be  one  step  ahead. 

Factories  Called 

I  recall  one  meeting  of  the 
of  one  of  the  most  importai 
ciations  back  in  the  wild  an< 
ly  days  before  the  depression 
seven  members  of  the 
sneaked  out  of  the  room  to 
their  factories  for  instri 
Dealers  have  always  been  in 
alists  and  I  suppose  this 
them  a  way  of  asserting  thei 
pendence.  Actually,  of  coi 
was  pure  selfishness.  Consci 
dealers  found  these  stooges 
block  for  years,  but  the  bn 
been  drastically  reduced. 

The  first  lesson  in  the  v; 
cooperative  action  was  lear 
dealers,  I'm  sure,  during  tl 
of  the  National  Recovery  . 
istration  between  1933  anc 
Before  that  controversial  1j 

[continued  on  Pi 

M^OTOR,  Septemb 


Onc  End  lift 


4k 


MSCC 


AUTO   SPECIALTIES  MANUFACTURING  CO. 

ST.  JOSEPH,   MICHIGAN    •    WINDSOR.  ONTARIO,  CANADA 


Scrvict 


V^  TON  •  ^ToN 

TTON  *  2TOINI 

MOPELS 

AVAILABLE 


■*^^':^ 


[OTOR,  September  1961 


V***^ 


Dealers  Must  Still 
Fight  for  Their  Rights 

continued  from  page  132 

declared  unconstitutional  in  the 
latter  year,  dealers  had  a  taste  of 
the  results  that  working  together 
for  the  common  welfare  can 
achieve 

With  good-will  and  good  judg- 
ment, dealers  produced  the  code 
under  which  automobile  retailing 
operated  until  the  NRA  Act  was 
thrown  out.  It  was  a  revelation  to 


most  of  them  that  a  dealership 
could  be  run  like  any  other  busi- 
ness, without  apology  and  without 
backbreaking  pressures.  For  the 
first  time  since  a  dealer  had  accept- 
ed the  first  vehicle  in  trade,  retail- 
ers were  able  to  make  money  on 
used  cars.  Of  course,  factories  then 
cut  discounts  on  accessories  and  we 
were  back  where  we  started. 

It  would  not  be  correct  to  say 
that  all  dealer  cooperation  dates 
from  NRA  days,  because  we  had  it 
to  a  limited  extent  before,  and  it  is 
still  limited.  That  experience  with 


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the  code  almost  30  years  ago  M 
prove,  though,  that  cooperative  el 
fort  can  get  results.  [ 

Today's  outstanding  problem,  ai 
it  was  back  in  1925,  is  that  of  get 
ting  individual  dealers  to  take  an 
interest  in  their  association  aha 
they  join  and,  second,  to  assume 
some  of  the  work  load  that  any 
serious  activity  by  the  associatioi 
entails.  Every  association  official  has 
broken  his  pick  on  the  stony  indii- 
ference  of  his  rank-and-file  meffl- 
bers.  They  will  pay  their  dues  and 
phone  headquarters  for  help  on  an 
immediate  and  pressing  problem 
but  they  will  not  attend  meetings 
or  accept  office  or  even  appoint- 
ment to  committees. 

Need  Members'  Help 

I  have  no  idea  to  how  this  much- 
needed  interest  can  be  stimulated. 
Sometimes  I  feel  it  is  sheer  selfish- 
ness and  that,  of  course,  presents 
the  problem  of  changing  a  man's 
character.  It  seems  certain,  though, 
that  the  paid  and  elected  officials 
of  all  associations  must  keep  after 
members  continuously  for  help,  ad- 
vice and  volunteer  work.  It  makes 
me  shudder  to  think  how  much 
would  get  done  if  memben  were 
not  nagged  in  this  way. 

All  this  brings  me  to  the  final 
question:  What  is  the  biggest  need 
of  dealers  today  and  what  can  as- 
sociations do  about  it? 

No  one   would   argue  that  the 

great   need  is  the  opportunity  to 

make  a  profit.  Notice,  that  I  say 

[continued  on  page  136 


/S4 


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but  I  was  only  half  shaved 
when  the  battery  went  dead" 

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Dealers  Must  Still 
Fight  for  Their  Rights 

continued  from  page  134 

opportunity,  because  I  don't  be- 
lieve anyone  can  seriously  expect 
a  business  man,  in  the  automobile 
trade  or  out,  to  be  guaranteed  a 
profit.  This  opportunity,  if  I  read 
the  last  36  years  correctly,  is  not 
one  that  car  factories  are  about  to 
provide  voluntarily. 

Do  not  jump  to  the  conclusion, 
when    1   say    this,    that   I    am   fa- 


natically anti-factory.  It  is  merely 
that  1  am  pro-dealer.  1  was  when  1 
went  to  work  in  the  Pennsylvania 
Automotive  Assn.  back  in  1925.  1 
am  as  I  lay  down  the  reins  this 
month.  My  hope  for  dealers 
through  all  these  years  has  been 
that  they  be  fairly  rewarded  for 
their  efforts. 

It  has  been  said  many  times  that 
car  factories  do  not  like  successful 
dealers,  or  at  least  rich  ones.  A 
dealer  well-cushioned  with  green- 
backs is  apt  to  develop  the  nasty 
habit  of  talking  back. 


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I  can't  conceive  of  this  being  J 
true.  Factories  must  realize  that 
they  cannot  sell  cars  without  fran- 
chised  retailers.  They  have  tried 
other  methods  of  marketing  then- 
products  and  the  ventures  have  al- 
ways cost  them  money. 

It  follows  that  they  cannot  have 
dealers  unless  dealers  make  a  prof- 
it. Nobody,  including  the  factories, 
is  in  business  just  for  the  ride  or 
to  get  material  for  a  book.  They 
are  in  it  to  put  a  little  money  in  the 
bank. 

Red  Ink  Figures 

If  factories  are  worried  about 
any  dealer's  getting  rich,  I  think 
they  can  stop.  A  look  at  the  figures 
for  the  first  six  months  of  this  year 
ought  to  show  them  that  profit  is  a 
word  dealers  are  crossing  out  of 
their  dictionaries. 

If  dealers  are  going  to  be  per- 
mitted to  make  a  little  money,  we 
do  not  need  new  laws  or  regula- 
tions. Somebody  can  always  find  a 
way  to  avoid  them,  almost  before 
they  are  written. 

What  we  need  is  a  change  of 
heart  at  the  factories.  I  mean  a 
genuine  change  in  attitude  toward 
dealers  and  their  problems. 

I  know  we  have  a  good  faith  act 
and  a  more  equitable  franchise 
than  we  once  had.  But  factories— 
perhaps  only  factory  men— have 
subtle  ways  of  applying  pressure  to 
retailers,  and  they  do  it.  Too  many 
dealers  either  do  not  know  how  to 
resist  the  sweet  talk  or  they  are 
afraid. 

On  Wrong  Beam 

We  have  to  get  away  from  that 
kind  of  thinking.  Factories  should 
stop  rating  its  field  men  solely  on 
the  basis  of  registration  figures  in 
the  areas  for  which  they  are  re- 
sponsible. Some  weight  should  be 
given  to  the  financial  health  of  the 
dealers  under  their  direction.  Sick 
dealers  are  not  long  for  today's 
competitive  world.  Dealers  of  any 
kind  are  becoming  more  and  more 
difficult  to  find. 

In  my  opinion,  the  recommen- 
dations made  by  the  Task  Force  of 
the  National  Automobile  Dealers 
Assn.  would  go  a  long  way  toward 
setting  things  right  for  the  car  re- 
tailer.  These,  as  all  dealers  must 
know  by  now,  get  into  such  prob* 
lems  as  limits  on  inventories,  prop- 

[CONTINUED  ON  PAGE  140 

^OTO^,  SfC^tember  1961 


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Dealers  Must  Still 
Fight  for  Their  Rights 

continued  from  page  136 

er  mixing  of  models,  realistic  sales 
potentials,  sensible  incentive  plans, 
a  return  to  price-class  systems,  a  3 
per  cent  holdback  of  discounts, 
help  with  floor  planning  on  exces- 
sive inventories,  a  more  clear-cut 
selling  agreement  and  so  on. 

1  do  not  think  all  these  objec- 
tives will  be  achieved  immediately 
but  the  Task  Force  is  on  the  right 


track.  These  objectives  must  be 
fought  for  without  letup. 

It  would  not  be  fair  to  leave  the 
impression  that  everything  must  be 
done  by  the  factories.  Dealers  them- 
selves, and  especially  their  associ- 
ations, have  a  responsibility,  too. 

Over  the  years  I  have  seen  as- 
sociations become  enmeshed  in 
many  activities  that  were  outside 
the  field  of  their  members'  immedi- 
ate interests.  Usually,  these  were 
undertaken  to  help  swell  income.  1 
am  as  much  for  income  as  anyone 
else  but  not  if  it  interferes  with  the 


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group's  efforts  to  bring  al 
provement  in  the  econom 
of  the  members.  Unless  a 
can  feel  a  lift  to  his  profits 
spirits  and  his  standing  in 
munity,  I  doubt  that  he  ] 
association  much  credit  f( 
things  for  him.  He  is  mu 
interested  in  the  balance 
own  bank  account  than  I 
his  association's. 

Except  for  a  few  years  a 
ginning,  I  have  spent  my 
life  trying  to  serve  automol 
ers.  As  1  bow  out  of  active 
pation  in  their  affairs,  I  fee 
terness  with  their  faili 
mine— to  achieve  more,  b 
have  seen  progress  made.  A 
not  discouraged  because  I 
so  much  more  to  be  done. 

I  am  certain  this  furtlu 
ress  can  be  made,  but  it  wil 
price.  That  will  be  the  Ic 
thusiastic  support  by  ever 
of  his  association's  efforts 
prove  the  lot  of  all  dealer: 
its  scope. 

Progress  will  be  a  testing 
know  dealers  can  Bght,  bee 
seen    them    do    it    when 
There  never  was  a  better  ti 
now  to  be  aroused. 

THE  END.  NOW  TURN  BACK  TO 


Win  Fisher  Scholan 


J^O 


GM  President  John  Gord( 
and  Fisher  Body  general! 
E.  C.  Klotzburger  (right 
top   winners    Will   and 

Top  winners  in  the  196 
Body  Craftsman's  Guild 
model  car  competition  we 
aid  Will,  age  18,  Hobart,  I 
Anthony  Simone,  15,  Pre 
R.I.  Each  won  a  $5,000  sch< 

In  all,  20  young  designers 
$44,000  in  university  schola 

^iVO-X^^^,  Se^tcn 


Cures 
'lickering  Lights 

ed  from  page  45 

[orget,  when  making  a  quick 
with  an  ammeter  on  Delco- 
equipped  cars,  that  there  is 
rence  in  the  procedure  be- 
30  or  35  amp.  regulators  and 
).  regulators. 

the  lower  amperage  regula- 
)nnect  the  ammeter  in  series 

circuit  between  the  regula- 
l  battery.  Turn  on  the  heater 

and  headlights  to  load  the 
tor   and   keep   the   contacts 

and  adjust  engine  speed  to 
a  5  amp.  charge.  Then 
I  the  field  circuit  with  a 
r  wire.  If  the  ammeter  read- 
reases  to  more  than  7  amp., 
ints  are  oxidized. 

an  Damage  Regulator 

45  amp.  systems,  the  proce- 
;  the  same  but  the  field  wire 
fd  to  the  *T"  terminal  on 
^ulator  must  first  be  discon- 
before  the  field  is  grounded. 
;  to  do  this  will  damage  the 
or. 

gh  contact  resistance  is  indi- 
clean  the  large,  flat  contacts 

current  and  voltage  regula- 
ith  a  spoon  or  riffler  file, 
is  a  slight  wiping  movement 

points  when  they  contact 
ing  in  this  manner  will  avoid 
ble  mechanical  interlocking, 
he  contacts  are  burned 
I    to    cause    metal    transfer, 

crater  on  one  point  and  a 
ion  on  the  other,  file  both 

to  remove  a  major  portion 
burned  area,  and  finish  with 

cloth.    All    other    contact 

in  the  regulator  are  a  soft 
md  should  be  cleaned  with 
cloth  or  other  flexible  abra- 
i table  for  the  purpose. 

Wipe  Contacts  Clean 

r  the  oxidation  has  been  re- 
,  wipe  the  contacts  with  a 
ape,  saturated  in  carbon  tet- 
ide,  to  remove  any  foreign 
.  Then  dry  the  contacts,  us- 
>trip  of  dry  linen  tape.  The 
ts  should  be  open  when  the 
s  removed  so  that  threads 
he  tape  are  not  retained  by 
t-point  pressure, 
t  check  the  tension  of  the 
tor  drive  belt,  then  make  a 

OR,  September  J 96 1 


complete  test  of  the  charging  sys- 
tem. In  addition  to  making  the 
usual  amperage  and  voltage  checks 
of  the  cutout  relay,  voltage  regula- 
tor and  current  regulator,  make 
sure  the  air  gaps  and  contact  open- 
ings are  set  to  manufacturers'  spec- 
ifications. 

Special  procedures  can  be  ap- 
plied on  a  number  of  makes  when 
a  general  check  does  not  produce 
satisfactory  results.  On  General 
Motors  cars  equipped  with  30  or 
35  amp.  regulators  having  a  single 
contact   in    the   voltage   regulator. 


special  regulators  are  available. 
The  replacement  is  of  the  same 
capacity,  but  the  voltage  regulator 
has  double  contacts.  A  45  amp. 
regulator  with  double  contacts 
should  not  be  installed  on  any  car 
equipped  with  a  30  or  35  amp.  reg- 
ulator. 

The  special  replacement  is  also 
available  for  Studebaker  V-8's. 
Keep  in  mind,  when  testing  one  of 
these  special  regulators  with  dou- 
ble contacts,  that  the  field  lead  at 
the  regulator  must  first  be  discon- 

[CONTINUED  ON  PAGE   144 


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Automotive  engines  do  the 


PIKES  PEAK  STOCK-CAR  CLIMB— Swinging  around  one  of  the  152  switchback  curves  that  makes 
this  upward  climb  one  of  the  world's  toughest  tests  for  car  and  driver,  Louis  Unser  pilots 
his  Champion-sparked  Chevrolet  to  a  record-shattering  victory  in  the  1961  Pikes  Peak  Auto 
Hill  Climb  for  stock  cars.  The  old  stock-car  record,  set  in  1957,  was  15:39.2  minutes.  Louis 
Unser  shaved  off  better  than  half  a  minute,  setting  a  new  mark  of  15:06  even! 


J  42 


MOTOR,  Scpiembc 


prove  again... 


best  with  Champion  sparkplugs! 


From  the  cold,  rarefied  air  of 
snow-topped  Pikes  Peak  to  the 
sweltering  heat  of  the  Daytona 
Speedway,  the  Fourth  of  July  was 
a  big  day  for  auto  racing-and  for 
Champion!  A  day  that  proved  again 
something  that  has  been  proved 
countless  times  before:  No  matter 
what  the  engine-or  how  tough  the 
driving  conditions-you  can  always 
depend  on  top  performance  from 
silvery-plated  Champions . . . 


PIKES  PEAK  CHAMPIONSHIP  CLIMIB— In  the  fastest  drive 
ever  made  up  the  mountain,  four-time  winner  Bobby 
Unser  makes  it  five  victories  as  he  becomes  the  first 
man  ever  to  drive  to  the  top  in  under  13  minutes! 
Smashing  the  record  (13:28.5)  he  set  last  year,  Unser's 
Champion-sparked  charger  whipped  up  the  12.42-mile 
course  in  12:56.07  minutes!  On  some  of  the  short  straights 
he  hit  120  mph! 


DAYTONA    "FIRECRACKER    250" —In    a 

blistering  race  (154  mph)  on  a  blistering 
track  (126°),  David  Pearson  slams  his 
Champion-equipped  '61  Pontiac  into  the 
lead  on  the  all-important  last  lap  to  win 
his  second  big  NASCAR  Grand  National 
race  of  the  year.  Earlier,  Pearson  won 
the  Charlotte  **World  600"  in  his 
Champion-sparked  stocker. 


INDIANAPOLIS    RACEWAY    PARK— Norm 

Nelson,  1960  US  AC  stock-car  champion, 
dominated  the  day  in  his  Champion- 
fired  '61  Ford:  Fastest  heat,  fastest 
qualifier,  winner  of  the  Trophy  Dash— 
and  winner  of  the  100-lap  main  event. 


TRENTON,  N.J. —  Sharing  the  driving 
chores  with  Jim  Davies,  Bob  Marshman, 
co-choice  for  1961  "Rookie  of  the  Year" 
at  Indianapolis,  drove  the  Champion- 
equipped  Konstant  Hot  Special  to  victory 
in  the  250-mile  USAC  race. 


These  Champion-sparked  victories  are  but  part  of  a  long  and  continually  growing 
list  of  performance  events  won  by  cars  using  always-dependable  Champion 
spark  plugs. 

Why  is  Champion  the  spark  plug  that  wins  most  performance  events?  Simply 
because  performance  experts  know  that— regardless  of  claims— no  one  has  ever 
built  a  spark  plug  to  outperform  a  Champion  in  an  automotive  engine!  It's  a  good 
reason  for  always  equipping  your  customers'  cars  with  the  performance  spark 
plugs— silvery-plated  Champions! 

MOTOR,  September  1961 


SPARK  PLUGS 


CHAMPION  SPARK  PLUG  COMPANY  •  TOLEDO  I,  QWQ 


E€isy  Cures 

For  Flickering  Lights 

continued  from  page  141 

nected  before  the  field  is  grounded. 
To  check  the  cause  of  light  flick- 
ering, ammeter  fluctuation  or  a 
variation  in  heater-blower  motor 
speed  on  a  Chrysler  Corp.  car 
equipped  with  an  alternator,  first 
remove  the  field  lead  wire  at  the 
"IGN"  terminal  on  the  voltage  reg- 
ulator. Then  connect  an  insulated 
jumper  wire  between  this  terminal 


and  the  positive  post  on  the  bat- 
tery. This  bypasses  the  car  wiring 
that  feeds  the  regulator. 

Now  start  the  engine  and  de- 
termine whether  the  jumper  wire 
has  corrected  the  trouble.  If  the 
flickering  has  been  eliminated,  or 
noticeably  reduced,  it  indicates 
high  resistance  in  the  wiring  cir- 
cuit between  ignition  and  voltage 
regulator  wiring  circuit.  Use  a  volt- 
meter to  make  a  point-to-point  volt- 
age-drop test  from  the  battery  ter- 
minals, through  the  ignition  switch 
and  ballast  resistor,  to  regulator. 


Have  you  checked  lately 
on  what  you  spend 
for  outside  press  jobs? 


Add  up  what  you  now  spend  for  outside 
press  jobs — including  the  hidden  cost  of 
having  work  delivered  and  picked  up.  Then 
compare  this  with  the  cost  of  owning  an 
Acco  Hydraulic  Press.  You'll  soon  dis- 
cover you  would  be  money  ahead  with  an 
ACCO  press  in  your  own  shop  for  straight- 
ening, parts  removal,  or  any  one  of  many 
repair  jobs.  And,  you'll  find  that  on  a  "cost 
per  day"  basis  an  acco  Hydraulic  Press 
is  a  profitable  investment. 

Here  are  just  a  few  of  the  superior 
engineering  features  and  advantages  which 
ACCO  Hydraulic  Presses  offer: 

•  Available  In  26,  40,  60,  80  and 
160  ton  capacltlaa 

•  Air  or  manual  oporatlon,  or 
a  combination 

•  Units  to  convert  from  manual  to 


•  Safety  valve  In  oil  line  prevents 
overloading 

•  By-pase  prevents  over-extension 
of  ram 

•  Deptli  gage  accurately  Indicates 
ram  movement 

•  V-type  pacicing  reduces  friction 

For  complete  information,  contact  your 
ACCO  Equipment  jobber.  If  you  don't  know 
his  name,  write  us  at  York,  Pa. 


Universal 
Test  Centers 

For  cheeking 


Rivet 

Upsetting 

Tool 

For  hot  and 
oold  rivet 
upsetting 


Auxiliary 

Arbor 

Press 

3-ton  eeiMclty 

For  light 

Jobs... 

Aveilabie 

with 

all  models 


ACCO  HYDRAULIC  PRESSES 

Acco  Equipment  Division  •  Americon  Chain  A  Coble  Cempony,  inc. 
York,  Pa.,  Chicago,  New  York,  Denver,  San  Francisco,  Bridgeport,  Conn. 


On  models  with  an  in-line  fuse 
in  the  circuit,  remove  the  fuse  from 
its  holder.  Clean  the  fuse  and  the 
terminals  on  the  fuse  holder.  Then 
tape  the  holder  to  prevent  the  en- 
try of  moisture.  Check  the  blade- 
type  terminals  in  the  circuit  for 
looseness  and  corrosion. 

If  the  use  of  the  jumper  wire  has 
no  effect  on  the  flickering,  check 
the  voltage-regulator  setting  to 
manufacturer's  specifications.  The 
transfer  voltage  from  the  upper 
contact  to  the  lower  contact  is  im- 
portant. There  should  be  a  mini- 
mum of  .2  volt  and  a  maximum  of 
.7  volt  difference  between  the  volt- 
age reading  taken  at  1,250  engine 
rpm  and  the  voltage  at  2,200  rpm. 
When  the  difference  is  .2  volts  or 
less  it  is  usually  an  indication  that 
the  air  gap  is  set  too  low. 

Remove  the  regulator  and  adjust 
the  air  gap  to  .048-.052  in.  and  the 
contact  clearance  to  .014-.016  in. 
Retest  after  the  regulator  is  rein- 
stalled. 

Install  Jumper  Wire 

In  cases  where  a  jumper  does  not 
help  the  flickering,  and  voltage 
regulator  settings  are  standard,  re- 
move the  regulator  and  install  a 
permanent  jumper  wire.  Cut  a 
short  piece  of  copper  wire,  and 
solder  one  end  of  it  to  the  terminal 
on  the  single  38  ohm  resistor  wire 
at  the  ignition  terminal  end  of  the 
regulator.  Solder  the  other  end  to 
the  base  of  the  regulator.  Use  only 
rosin-core  solder,  and  make  certain 
the  regulator  base  is  suflSciently 
hot  to  get  a  secure  connection. 

Blinking  headlights  on  a  I960 
Ford  or  Falcon  can  be  caused  by  a 
defective  circuit  breaker  in  the  ig- 
nition-switch assembly.  With  36 
amp.  flowing  on  Ford,  or  24  amp. 
on  Falcon,  the  circuit  breaker 
should  open  within  30  seconds.  If 
blinking  occurs,  and  other  parts  in 
circuit  check  out,  replace  headlight 
switch. 

THE  END.  NOW  TURN  BACK  TO  PAGE  45 


144 


Mechanic  Wins  Contest 

Paul  Hutchinson,  employed  a^ 
Milltown  Garage,  West  Chester, 
Pa.,  and  Charles  Loughin,  salesman 
for  Kish  Motor  Parts  Co.,  Downing- 
tow^n,  are  top  winners  in  Champion 
Spark  Plug  Co.'s  Trip  of  a  Life- 
time contest.  Each  won  use  of  an 
airplane  and  crew  for  two  weeks 
with  all  expenses  paid. 

^O-Xf^^.Sfc^jtember  1961 


etrott 
ing 


rom  page  45 

Id  Passing 

six  years  see  a  lot  of 
I  faces  in  this  business. 
1  reference  book  for  the 
lustry  officials  you  come 
les  like  Ivan  Wiles   (Bu- 

Ahrens  (Cadillac),  T. 
ig  (Chevrolet),  F.  C. 
!rcury) ,  J.  P.  Mansfield 
) ,  James  J.  Nance  (Pack- 
1  G.  Hoffman  (Stude- 
t  to  mention  Harlow  H. 
.  T.  Keller,  W.  C.  New- 

D.  S.  Harder-all  big 
the  business  only  a  few 
How  many  names  high 
ar's  roster  vill  still  be 
»r  six  years  hence? 

res  Hang  onto  Cash 

i  appear  to  be  in  a  re- 
t  mood  on  investing 
money  in  retail  outlets, 
ictory  money  continues 
able  for  dealer  develop- 
:cts  in  areas  where  con- 
»mes  are  high,  manufac- 
not  pumping  financing 
operations  to  the  ex- 
did  a  few  months  ago. 
urces  confirm  the  trend 
;  to  discuss  the  thinking 


rd  to  Diversify 

otor  Co.,  which  spent 
ting  itself  of  the  numer- 
itomotive  ventures   that 


3.K.,  you  were  right 
!  bearings  are  shot" 

September  1961 


Henry  Ford  tacked  onto  his  empire, 
will  shortly  begin  production  of  a 
vinyl  material  for  furniture,  cloth- 
ing, office  supplies,  women's  acces- 
sories and  you-name-it. 

Prophet  with  Honesty 

An  industry  figure  famous  for  re- 
fusing to  forecast  the  future  bumped 
into  a  reporter  a  few  days  after 
Health  -  Education  -  Welfare  Secre- 
tary Ribicoff  told  car  makers  to  put 
an  air-pollution  control  device  on 
cars  by  1964  or  face  the  threat  of 
Congressional  control. 


"What's  new?"  the  reporter 
asked. 

The  car  company  executive 
smiled,  then  quipped,  "You  can 
say  I  was  the  first  to  predict  that  all 
1964  models  will  carry  an  anti-smog 
device  as  standard  equipment." 

Curtice  Guess — 7,000fi00 

Speaking  of  predictions,  Harlow 
Curtice,  former  president  of  Gen- 
eral Motors  and  long  a  free  man 
with  a  forecast,  offers  the  first  esti- 
mate of  the  size  of  the  market  for 
[continued  on  page  156 


Something's  missing 

from  tliis  picture ....  but  not  tliis  picture 


Photo  shows  the  old  way  of  buying 
motor  mounts— without  the  fittings. 


Photo  shows  the  new  way  of  buying  motor  mounts 
with  all  the  fittings  for  time  saving  installations. 


NEW!  improved  plan  combines 

IViOTOR  IVIOUNTS 

with  Assembly  Kits 

Next  time  you  buy  motor  mounts— play  it  cool. 
Buy  the  matching  Assembly  Kits.  Doan  now  offers  all  the 
necessary  fittings— bolts,  nuts,  washers,  everything  to  install 
motor  mounts.  Don't  buy  one  without  the  other.  The  cost  is 
small  compared  to  the  savings  in  time. 

DOAN  MANUFACTURIN6 

A  DIVISION  OF  ANCHOR  INDUSTRIES,  INC. 
1726  LONDON  ROAD    —    CLEVELAND  12,  OHIO 


vs^s 


One  M^^CORD  Muffler  jol 

gross  you  a  profi 


UFFIBIS 


And  PIPES 


INSTALLED 


$10.00  ,  , ,  that's  your  average  gross  profit  on  a 
McCord  muffler-pipe-brackets  sale.  All  it  takes, 
then,  is  one  such  sale  a  day  to  boost  your  over- 
all gross  by  at  least  $3,500  per  year.  And, 
mister,  you  can  easily  manage  that,  because 
thousands  of  alert,  aggressive  service  organiza- 
tions today  are  doing  that  well  and  better. 

And  there's  no  secret  to  their  success.  First,  it's 
a  matter  of  simple  statistics.  There  are  more 
than  60  million  cars  on  the  road  .  .  .  over  half 
of  them  are  potential  muffler  replacement 
"^prospects,"  Second,  there*s  the  matter  of 
cashing  in  on  this  vast,  high-profit  market 
and  that's  simple,  too.  All  you  need  is:  a 
muffler  line  car  owners  want  .  .  .  McCord 
Mufflers;  special  rapid  service  exhaust  system 
tools  .  .  .  McCord  tools;  powerful,  traffic- 
building  merchandising  ,  .  ,  McCord  merchan- 
dising. Add  your  personal  salesmanship  and 
watch  the  muffler  service  **bucks*'  roll  in! 


^^OTO^^Sfc^tember  1961 


»er  day  will  EASILY 
>f  «3,500  per  year! 


ic/  M^CORD  offers  you  the  product 


Everything  car  owners  want  in  a  muffler,  they 
get  more  of  with  McCord  .  .  .  longer  life  .  .  . 
maximum  sound  absorption  .  .  .  minimum  back 
pressure  .  .  .  greater  safety.  Because  McCord 
mufflers  offer  .  .  .  40%  to  60%  heavier,  coated 
steels  .  .  .  ribbed,  air  cushion  shells  .  .  .  fiill 
length  asbestos  liners  .  .  .  ''Dri-Shell''  design  .  .  . 
double-locked  crimped  seams  .  .  .  custom  engi- 
neered "'Swept-Flo''  sound  control  .  .  .  longer 
tubes,  larger  resonator  chambers.  These  features 
and  more,  make  McCord  easier  to  sell. 


MCCORD  offers  you  ffie  fools  . . . 


"15  minute  muffler  service'* . . .  that's  what  car  owners 
demand  today.  And  you  can  offer  it  with'easy-to-own 
McCord  muffler  tools.  There's  McCord's  heavy-duty 
air  gun  with  cutting  and  slitting  chisels  (left) . . .  there's 
McCord's  revolutionary  new  multi-purpose  air  impact 
wrench.  Both  tools  are  yours  for  less  than  cost  from 
your  McCord  jobber.  See  him  today! 


MCCORD  offers  you  the  merchandising . . 


Ith  the  best  mufflers  to  sell  and  the  finest  tools 
»  install  them,  there's  just  one  ''ingredient' 
eking.  And  McCord  supplies  that,  too  .  . 
erchandising.  ''A"  boards,  wall  signs,  banners, 
ectric   window   signs,   mobile   merchandisers, 
K:als,  island  displays  ...  all  these  promotional 
lols  and  more,  McCord  makes  available  to  you, 
I  help  bring  customers  into  your  place  of  busi 
IBB.  Can't  wait  to  get  started?  You  don't  have 
if .  • .  see  your  nearby  McCord  jobber  today. 


tfiii  i*v^^,£.^_L^^'- 


Mm 

KTMID 


M<CORD 
CORPORATION 

DETROIT  11,  MICHIGAN 

Baskets  •   mufflers  &  pipes       oil  seals  •   radiator  cores 


McCORD  CORPORATION  •  Detroit  1 1,  Michigon 

Send  immediately  my  copy  of  McCord's  new 
Muffler  "Profits  Manual" 


NAME. 


ADDRESS. 
CITY 


-ZONE. 


_SAtK\^. 


MOTOR,  September  1961 


X^^ 


What  Detroit 
Is  Thinking 


continued  from  page  153 

1962.  He  figures  next  year  for  7,000,- 
000  cars,  including  foreign  vehicles. 

Imperial  Leftovers 

For  several  months  now,  Chrysler 
has  been  selling  off  the  fixtures, 
obsolete  machinery  and  other  rem- 
nants of  the  old  Imperial  plant  on 
Detroit's  west  side.  (Imperial  pro- 
duction was  transferred  crosstown, 
to  an  east  side  site,  a  couple  of  years 
ago.)  There's  a  lot  of  use  left  in 
some  of  the  odds  and  ends,  and 
business  men  are  invited  to  tour 
the  plant  and  bid  on  things  they 
can  use. 

Put  His  Foot  in  It 

A  company  official  was  escorting 
a  group  of  prospects  around  a  few 
weeks  ago  when  a  member  of  the 
group  spotted  a  big  scale  and 
stepped  up  to  weigh  himself.  The 
Chrysler  man  thought  he  might  en- 
liven the  proceedings  via  the  old 
joke  of  putting  a  foot  on  the  scale 
to  make  the  customer  think  he  had 


gained  weight.  Sneaking  up  behind 
the  scale,  he  edged  a  foot  on  it. 

Powl  The  customer  spun  around 
in  a  semi-crouching  position  and 
let  the  company  man  have  it  square 
on  the  chin,  knocking  him  out 
Blowing  on  his  knuckles,  a  la  the 
toughs  in  the  old  gangster  movies, 
One  Punch  surveyed  his  victim  and 
walked  out  of  the  plant. 

The  belligerent  customer  was 
later  identified  as  ^  man  who  has 
an  aversion  to  people  sneaking  up 
behind  him.  Although  he  is  now 
engaged  in  legitimate  enterprise, 
he  was  once  a  ringleader  of  Detroit's 
notorious   "Purple   Gang." 

The  scale  is  still  for  sale. 

THE  END.  NOW  TURN  BACK  TO  PACE  46 


What  Caused  This? 

Answer  to  question  on  page  72 

The  clue  is  the  heads  of  the  four 
studs  shown  in  the  picture.  A  three- 
jaw  puller  was  used  to  remove  this 
four-stud  drum.  The  drum  was  re- 
moved, sure  enough,  but  was  bent 
and  ruined  in  the  process.  Once 
again,  it  pays  to  have  the  proper 
equipment  to  do  the  job. 


BARBEE 


ADIATO 

equips: 
&  supplies 


SINCE  1920 

'Witli  effortless  movemeiits  you  can  place 
a  radiator  in  any  conceivable  position* 

A  great  time  saver -A  man  saver- A  must 
for  profit.  Just  one  of  a  complete  line  of 
equipment  for  the  radiator  service  trade. 


Whatever  Your  Needs 

SUPPLIES  •  EQUIPMEMT 

SCHOOLING 

Request  CaiMog  mU 

Price  List, 
Cottpemiemt  Terms. 


^^OT  O^ ,  ^V^ember  1*1 


WALKER 


one  of  the  three 
leading  suppliers  of 
oil  and  gasoline  filters 
to  car  and  truck 
manufacturers 


^VALKER   MANUFACTURING   COMPANY 

RACINE,    WISCONSVH 


OTOR,  September  1 96 1 


XVI 


what  do  you  mean— "Just  as  good  as  Walker?" 

EVERY  MILE 
HE  DRIVES 

HE  FEEDS 
HIS  MUFFLER 

KITTY!" 


^       j^ 


_?r 


THIS  EXCLUSIVE  DYNAMOMETER 
"PROVING  GROUND"  MAKES 
CERTAIN  WALKER  SILENCERS 
NEVER  EXCEED  PERMITTED 
BACK  PRESSURES. 

This  Walker  designed  outside  chassis 
dynamometer  permits  actual  on-the- 
car  tests  under  actual  accelerated 
driving  conditions. 


J3S 


MOTOR.  September 


1961 


Walker  ^precision  tuned''  silencers 
remove  power-robbing  back  pressure 
...give  engines  full  built-in  perform- 
ance... save  gasoline 

When  a  muffler  is  not  accurately  and  scientifically  designed  .  .  . 
"Precision  Tuned"  ...  for  the  particular  engine  on  which  it  is  installed, 
excessive  back  pressure  can  cost  the  car  owner  money.  Every  mile  he 
drives,  he  contributes  to  his  "muffler  kitty."  "Back  pressure  drag" 
can  result  in  a  loss  of  up  to  45  horsepower . . .  reduce  acceleration 
time  as  much  as  60%  . . .  cause  sluggish  performance  . . .  increase  gas 
consumption  one  gallon  in  ten.  That's  quite  an  extra  price  to  pay  for 
a  muffler  that  is  supposed  to  be  "just  as  good  as  Walker"— but  isn't. 

Walker  "Precision  Tuned"  Silencers  demand  no  "continuing  time  pay- 
ments." Every  Walker  "Precision  Tuned"  Silencer  is  scientifically  engi- 
neered to  meet  the  exact  requirements  of  each  individual  engine  .  .  . 
in  back  pressure  ...  in  sound  control ...  in  long-lived  rust  protection 
inside  where  it  counts.  Walker  "Precision  Tuned"  Silencers  never  rob 
engines  of  full  built-in  power  . . .  never  steal  gasoline  . . .  never  make  a 
car  owner  "pay  through  the  nose"  for  months  and  months  to  come. 

Being  "just  as  good  as  Walker"  is  a  fine  ambition  for  anyone  to  have. 
It's  easy  to  claim  .  .  .  but  a  bit  hard  to  come  by  .  .  .  because  Walker 
leadership  results  from  years  of  designing  and  building  exhaust  systems 
as  original  equipment  for  most  of  America's  leading  automobiles  .  .  . 
from  "compacts"  to  "luxuries."  It  results  from  the  finest  research 
laboratory  in  the  industry  . . .  and  the  knowledge  of  "what-to-do"  and 
"how-to-do-it"  that  comes  only  with  years  of  pioneering  experience. 

Don't  ask  your  customers  to  "pay  extra"  for  a  muffler  that  is  supposed 
to  be  "just  as  good  as  Walker"— but  never  is.  Install  the  "original"— a 
Walker  "Precision  Tuned"  Silencer— that  keeps  engines  at  peak  power 
and  performance  . . .  always  .  . .  that  saves  money  at  the  gas  pump  . .  . 
and  is  engineered  to  last  as  long  or  longer  than  any  other  muffler  made. 


WALKER  "PRECISION  TUNED "  SILENCERS 

America's    most    PERFORMANCE     PROVED    mufflers 

I.A8T    LONGER...  RUN    QUIETER  ...  GIVE    ENGINES    NEW    PERFORMANCE    AND    GAS    ECONOMY 


WALKER    MARKETING    CORPORATVOU,  R*kC\V\^,  >W\^COW^\^ 


rOR,  September  1961 


V^^ 


"Premium  Tire  Styling  At  Low  Cost" 


PORT-A-WALL*^ 
TOPPER 


Bearf  dot's  excltf^iYg  bjgclc  and 
white  attachable  sidewall 
gives  you  new  profit  oppor- 
tunities. Your  initial  order  for  a  3  set  assort- 
ment comes  in  this  free,  self-contained  dis- 
play. See  your  jobber  now! 


BiARFOOT  AIRWAY 
CORPORATION 

AUTOMOTIVt  DIVISION  •  WADSWORTH,  OHIO 


SWITCH  TO 


COPP£R 
COAT     / 


M'futrpmt  j^mkft  ttimfmrnnd 


For 

Cork  .  . 
MtUI  Gasktit 
in  0v«ry 
automotivf 
application 
whtre  a  gaskal 
compound  is 
if$ad.   Espad- 


Mw  idaal  as 
if}  anti -seize 
compound  for 
IDieaded  fit- 
tings. .  lug 
bc»lts,  water 
l?oie  con- 
nections and 
general 
istembly  work. 


Here's  the  new  compound  that  is  making  friends 
with  thousands  of  mechanics  everywhere.  New 
Copper-Coat  is  easier  to  apply  .  .  .  gets  tacky  in 
2  minutes  .  .  .  holds  the  heaviest  gaskets  in 
place  so  they  will  not  creep  or  slide  out  of 
alignment. 

Copper-Coat's  special  metallic  compound  with 
atomized  copper  fills  surface  irregularities  .  .  . 
improves  heat  conductivity  without  gumming  shel- 
Ik.  Givts  a  positive  seal .  . .  easier  disassembly! 


"S:i 


SEE  YOUR  JOBBER  . 


.  TRY  IT  TODAYI 


fini  MUirhfun^osE  gasket  comh>und 
^Jl/rpmoi/CTS,  INC.  Whittien  Calif.    •    Bloomingtonjndiana 
lea 


U.S.  Vehicle  Sales 

January-June,  1961-60 

As  counted  by  R.  L.  Polk  and  Co.* 


Total  Retail 

Per   Cent  of 

Sales  for         Grand  Total  of 

Posifion 

First  6  Months 

Retail  Solas 

1961 

I960      1961 

I960 

1961     1950 

GENERAL  MOTORS 

1.328.004 

1.485.761 

49.8     47J 

Chevrolet 

1 

1 

784.103 

887.671 

29.4     28J 

Pontiac 

3 

5 

179.474 

207.911 

6.7       6i 

Oldsmobile 

5 

7 

153.719 

178.254 

5.8       5.7 

Buick 

7 

8 

138.402 

135.437 

5.2       4.3 

Cadillac 

10 

10 

72.306 

76.488 

2.7       2.4 

FORD 

814.652 

874.507 

30.5     27J 

Ford 

2 

2 

651.655 

725.695 

24.4     23.1 

Conf>ef 

9 

12 

88.931 

55.216 

3J        1.7 

M6P6ury ' 

II 

9 

-   58.904 

81.762 

JT-II 

Lincoln 

14 

14 

15.162 

11.894 

0.6       0.4 

CHRYSLER 

311.099 

481.632 

11.6     ISJ 

Plynftoiifh 

6 

3 

147.938 

238.940 

5.5       7.6 

Dodge 

8 

6 

113.135 

193.312 

4J       6.1 

Chrysler 

12 

13 

44.592 

41.089 

1.7       IJ 

Imperial 

15 

15 

5.434 

8.291 

0.2       OJ 

AMERICAN  MOTORS 

173.505 

219.232 

hS       7Si 

Ranf>bler 

4 

4 

173.505 

219.232 

bJS       7i) 

STUDESAKER 

13     1 

1         36.361 

59.013 

1.4 

1.9 

Miscellaneous 

4.334 

20.311 

OJ 

0.7 

TOTAL 

2.667.955 

3.140.456 

Trucks 

Total  Retail 

Per   Cent  of 

Sales  for         Grand  Total  of 

First  6  Months 

Retail  Sales 

1961 

I960 

1961     I960 

CHEVROLET 

145.763 

167.213 

34.7     34i) 

FORD 

139.363 

146.992 

33.2     29.9 

INT.  HARVESTER 

50.257 

57.998 

12.0     11.8 

GMC 

33.021 

41.101 

7.7       8.4 

DODGE 

19.161 

22.015 

4.6      4i 

WILLYS 

13.311 

14.529 

3.2       3J) 

Truck 

8.457 

9.550 

2J0      2J) 

Jeep 

4.854 

4.979 

1.2     \ja 

WHITE 

6.545 

7.994 

1.6       li 

MACK 

4.360 

5.983 

1.0       IJ 

STUDESAKER 

2.838 

2.387 

0.7      Oi 

DIAMOND  T 

883 

1.423 

0.2      OJ 

BROCKWAY 

412 

609 

0.1      0.1 

Miscellaneous  ( Domestic 

and  Foreign) 

4.120 

23.209 

IJ)      4.7 

TOTAL  420.034        491.453 

^Connecticut  figures  for  April,  May  and  June,  1961,  not  inclvdM 


Tire  Shipments  Near  Record 

According  to  the  Rubber  Manufacturers  Assn., 
Inc.,  manufacturers*  shipment  of  passenger  car  tiro 
during  June  amounted  to  10,387,736  units,  second 
only  to  the  record  month  of  July,  1950, 
10,399,191  tires  were  shipped. 


when 


^OTO^^^^vwcAieT  1961 


Imported  Vehicle  Sales 

10  Leading  Makes 
January-June  1961-60 

As  counted  by  R.  L.  Polk  and  Co.* 


1961 

Volkswagen     87.904 

Renault   19.860 

Fiof    6.583 

English    Ford    5.914 

Mercedes   Benz    5,890 

Triumph     5.251 

Volvo   5.075 

Opel    4.913 

Austin-Heoley    4.536 

Metropolitan    4,423 

All  others  (68  mokes)   .  38,728 


1960 

Volkswagen     76.040 

Renault    38.247 

Opel    15.497 

English    Ford    15.132 

Fiat    12,366 

Triumph  8,956 

Austin-Healey    8,867 

Simco     8,519 

M.  G 7.445 

Peugeot     7,135 

All  others  (67  makes)   .  68,760 


JOTAL    .,. 189.077  ^  .  TOTAL 266,964 

^Connecticut  figures  for  April,   May.  June.    1961,  not  included 


Dealers  Show  First  Half  Profit 

An  upturn  in  car  sales  in  the  second  quarter  helped 
put  most  automobile  dealers  in  the  black  for  the  first 
half  of  1961.  Of  all  dealers  reporting  to  the  National 
Automobile  Dealers  Assn.,  20.3  per  cent  showed  some 
loss  for  the  six  months.  At  the  end  of  the  first  quarter, 
however,  39.3  per  cent  were  in  the  red. 

From  an  over-all  loss  of  .2  per  cent  of  sales  at  the 
end  of  March,  combined  operating  profits  for  the 
first  six  months  rose  to  .9  per  cent  of  sales,  or  $45  per 
new  car  sold. 

The  average  selling  price  of  used  vehicles  rose  to 
$758  in  the  six  months  period— the  first  increase 
recorded  in  any  quarter  since  the  last  quarter  of  1959. 
Used  car  stocks  had  been  reduced  from  42.3  days'  on 
Mar.  30  to  36.8  days'  supply  on  June  30. 


Can  You  Name  It?. 


The  first  product  to  bear  one  of  the  best-known 
names  in  the  industry,  this  touring  car  sold  for  $1,335. 
Its  201  cu.  in.  engine  had  a  seven-bearing  crankshaft, 
said  to  be  machined  all  over.  While  most  engines  of 
the  period  developed  their  maximum  horsepower  at 
about  2,500  rpm,  this  L-head  6  put  out  70  hp  at  3,500 
rpm,  giving  the  2,740  lb.  car  a  top  speed  of  over  70 
mph.  Do  you  know  the  make  and  year?  Answer  on 
page  215. 

MOTOR,  September  1961 


Motorists  who  care  for  their  cars  .  .  .  and  serv- 
icemen who  care  for  their  customers  .  .  .  agree 
that  WoLF*s  Head  Oil  is  truly  the  finest  of  the 
fine.  There's  a  reason — Wolf's  Head  is  100% 
Pure  Pennsylvania,  Tri-Ex  refined  three  im- 
portant extra  steps  and  scientifically  fortified  for 
the  finest  engine  protection.  The  result  is  un- 
common lubrication  .  .  .  uncommonly  low  op- 
erating and  upkeep  costs  .  .  .  truly  uncommon 
quality.  That's  why  many  motorists  who  care 
for  their  cars  insist  on  Wolf's  Head.  Keep  your 
customers  coming  back  with  Wolf's  Head  . . . 
the  motor  oil  that  commands  uncommon  cus- 
tomer loyalty  the  country  over. 

WOLF'S  HEAD  OIL   REFINING  CO. 
OILCITX^^K. 


X^TN 


Changes  Numerous 
In  Chrysler  Corp  Cars 

continued  £rom  page  53 

shifting  device  used  on  the  larger 
Chrysler  cars  in  1961  is  now  used 
on  all  models. 

Battery  ampere-hour  ratings  are 
reduced,  and  the  battery  is  lighter. 
The  alternator  and  reduction-gear 
starter  make  this  change  possible 
with  no  loss  of  output  efficiency. 
Molded-in  recessed  shelves  near  the 
bottom  of  the  battery  case  permit 


the  use  of  simple  clamps  and  elim- 
inate the  top-clamping  arrange- 
ment which  was  subject  to  corro- 
sion. 

Changes  have  also  been  made  in 
the  ignition  system.  The  Chrysler- 
built  distributor,  now  used  on  all 
models,  has  larger  contacts.  A  hole 
in  the  center  of  the  stationary  con- 
tact provides  ventilation  and  in- 
creases contact  life.  A  new  con- 
denser reduces  arcing. 

Neoprene  nipples  are  now  used 
on  the  high-tension  leads  to  pro- 
vide a  better  moisture  seal.  A  new 


BEST 


SH0P100L 

any  mechanic  ever  had 


Two-Plunger  Frame  Pick-Up  Lift 

•  Puts  cars  up  where  parts  are  easy  to  reach 

•  Mechanics  can  worit  faster,  turn  out  more  jobs 

•  Shop  can  handle  more  volume,  increase  your  profits 

•  Handles  all  makes  easily,  even  compacts  and  foreign  models 

•  Fast,  easy-set  "swinging  arm"  superstructure 

•  Superior  cable-type  jack  equalizing  system 

•  Dependable  Rotary  hydraulic  jacking  systems . . .  your  choice 
of  Full  Hydraulic  or  Semi-Hydraulic 


ix 


\ 


MAIL  TODAY  FOR  CATALOG 

Dover  Corporation,  Rotary  Lift  Division 
1106  Kansas.  Memphis  2.  Tenn. 
Please  send  Information  on  the  Rotary  Lift  Model  FP28  to: 


Dover  Corporation 
ROTARY  LIFT  DIVISION 


Name_ 


Memphis,  Tenn.  •  Madison,  Ind.  \ 
Chatham,  Ontario  ] 


Company_ 
Address_ 


162 


neoprene  vacuum  line  to  the  dis- 
tributor is  easier  to  remove.  On  6 
cyL  engines,  spark  plug  covers  have 
been  made  thicker  in  an  e£Eort  to 
improve  wet  starting. 

A  new,  lightweight  automatic 
transmission  is  used  on  Plymouth, 
Dodge,  Chrysler  and  Imperial 
V-8's.  The  new  drive,  completely 
different  in  construction  from  the 
TorqueFlite  used  since  1957,  is  sim- 
ilar to  the  unit  used  since  1%0  on 
the  Valiant.  It  has  three  forward 
speeds,  ratios  are  the  same  as  in  the 
TorqueFlite,  and  the  control  func- 
tions are  similar. 

The  converter  is  driven  by  a  flex- 
ible drive  plate  attached  to  the 
crankshaft,  with  the  front  pump 
driven  directly  off  the  impeller 
hub.  A  one-piece  die-cast  alumi- 
num housing  encloses  the  convert- 
er and  transmission  assembly.  A 
parking  sprag  on  Plymouth  and 
Dodge  locks  the  output  shaft  to  the 
extension  housing. 

New  Gearshift 

All  1962  manual  transmission 
cars  except  Chrysler  have  a  ncv 
gearshift  mechanism.  The  new 
shift  uses  a  hollow  tube  inside  the 
steering  column  jacket,  and  con- 
centric with  the  steering  wheel 
shaft,  to  transmit  shift  motion  to 
the  linkage  under  the  car.  The 
shift  tube  is  supported  by  acetal-res- 
in  bearings  which  require  lubrica- 
tion only  at  32,000  mile  intervals. 

The  rear  axle  housing  on  Plym- 
outh and  Dodge  is  narrower  for 
1962  and  larger  diameter  axle 
shafts  add  stiffness  and  are  said  to 
increase  bearing  life.  Rear  axle  ra- 
tio on  Plymouth  and  Dodge  6's 
with  automatic  transmission  has 
been  reduced  from  3.31  to  2.93.  On 
these  cars  with  V-8  engines  and  au- 
tomatic transmission  the  ratio  on 
1962's  will  be  2.76. 

Servo-Contact  Brakes 

Brakes  on  the  1962  Plymouth 
and  Dodge  are  of  the  servo-con- 
tact design  used  last  year  on  Vali- 
ant and  Lancer,  and  are  equipped 
with  self-adjusters.  Rear-wheel 
parking  brakes  are  now  used  on 
Plymouth  and  Dodge,  as  well  as  on 
Valiant  and  Lancer.  A  new  vac- 
uum-suspended power  brake  is 
used  on  Plymouth,  Dodge,  Chr^'S- 
ler  and  Imperial.  The  new  unit  is 
tandem-mounted  between  the  ped 
[continued  on  pace  164 

^OTOR,  September  1961 


shipmeBt  going  hundreds  of  miles?  Get  it  out 
..M —  it  arrives  the  same  day !  Got  a  shipment 
about  60  miles?  Ship  it  out  around  9  A.M.... 
ere  by  noon! 

iver  the  destination  of  your  shipment,  chances 
Greyhound  is  going  there  anyway . . .  right  to 
tter  of  town.  Greyhound  travels  over  a  million 
I  day!  No  other  public  transportation  goes  to 
ay  places— so  often. 

m  ship  anytime.  Your  packages  go  on  regular 
ound  passenger  buses.  Greyhound  Package 
ss  operates  twenty-four  hours  a  day... seven 
I  week... including  weekends  and  holidays. 
3  more,  you  can  send  C.O.D.,  Collect,  Prepaid 
»pen  a  charge  account. 


CALL  YOUR  LOCAL  GREYHOUND 
BUSTERMINALTODAY...OR  MAIL 
THIS  CONVENIENT  COUPON  TO: 

GREYHOUND  PACKAGE  EXPRESS 

Dept  J-6,  140  S.  Dearbom  St,  Chicago  3,  Illinois 

QentlMnen:  Please  send  us  complete  information  on  Greyhound 
Package  Express  service . . .  including  rates  and  routes.  We 
understand  that  our  company  assumes  no  cost  or  obligation. 


NAME- 


_TITLE_ 


COMPANY- 
ADDRESS- 
CITY 


.PHONE- 


-ZONE STATE- 


^  THERE  IN  HOURS... AND  COSTS  YOU  LES^l 


>R,  September  1961 


X%^ 


Changes  Numerous 
In  Chrysler  Corp  Cars 

continued  from  page  162 

al  linkage  and  master  cylinder, 
eliminating  intermediate  adjust- 
ments, and  making  access  to  the 
iiuid  reservoir  easier.  All  cars  are 
now  equipped  with  a  mechanical 
stoplight  switch. 

A  new  manual  steering  gear,  of 
the  recirculating  ball  type,  is  used 
on  Valiant,  Lancer,  Plymouth  and 
Dodge.  Gear  ratio  is  24  to  1.  The 


cross  shafts  on  Plymouth  and 
Dodge  units  have  needle  bearings; 
bushings  are  used  on  Valiant  and 
Lancer. 

A  ball-and-trunnion  universal  of 
new  design  couples  the  shaft  to  the 
gear.  The  joint  is  prelubricated, 
sealed,  and  requires  no  mainte- 
nance. The  gear  is  now  mounted 
on  the  K-shaped  engine  support 
crossmember,  instead  of  on  the  side 
rail. 

The  trailing  pitman-arm  linkage 
design  introduced  on  the  1960  Vali- 
ant is  now  installed  on  Plymouth 


Profit  Tips  from 


HERE'S  A  PRODUCT 
EVERYONE  CAN  USE 


For  servicing  needs,  for  profitable  re-sale  to  car  and 
home  owners,  DOR-TIl^  is  a  product  every  service 
station  and  garage  should  stock  and  display.  It  has 
hundreds  of  automotive  and  household  uses  .  .  • 
for  weatherstripping,  sealing,  protecting,  insulating, 
cushioning,  silencing.  Made  of  soft,  resilient  sponge 
rubber,  DOR-TITE  installs  easily.  Has  factory- 
applied  self-activating  adhesive— no  messy  solvents 
needed.  Stays  put  once  applied— no  stretching  or 
creeping— exclusive  fabric  backing.  Comes  in  black 
and  ofiT-white  and  in  all  popular  sizes. 


DOR-TITE 


(B) 


'-  -  ^. ,  •  comes 
in  handy  merchandiser 
for  re-sale 


16  Factory  Warehousos  in  Major  Trading  Areas 

DVRBEE-ArVlOOID  COMPANY 

AUTOMOTIVE  DIVISION    •   MINNEAPOLIS  13,  MINN. 

V-Belts&Hose   •   Oor-Tite  &  Tapes   •    inner  Tubes  &  Repair  Materials   •  Chemicals  &  Adhesives 


and  Dodge  for  easier  parking.  Idler 
arm  bushings  are  nylon,  replacing 
1961*8  rubber  type. 

Changes  made  in  Plymouth  and 
Dodge  front-end  geometry,  it  is 
claimed,  soften  the  ride  since  there 
is  said  to  be  less  change  in  camber 
and  caster  when  the  cars  go  over 
bumps. 

Shock  absorber  mounting  on 
these  two  cars  is  changed  from  the 
cantilever  type  to  a  straddle  type. 
Upper  bushings  on  the  front  shock 
absorbers  are  softer  on  all  cars. 
Two-ply  rayon  cord  tires  are  used 
on  Valiant  and  Lancer. 

Lubrication  fittings  on  all  can 
are  replaced  by  plugs  on  front-sus- 
pension ball  joints,  steering  link- 
age connections,  and  clutch  torque 
shaft  bushings.  The  plugs  are  re- 
moved to  relubricate  these  points 
at  32,000-mile  periods. 

Completely  Unitized 

The  new  body  on  Plymouth  and 
Dodge  is  completely  unitized.  On 
1961  cars,  a  frame  ahead  of  the 
cowl  was  bolted  on.  The  1962  mod- 
els have  bolted  on  fenders  for  easi- 
er replacement.  Corrosion  resist- 
ance of  all  bodies  in  the  Plymouth 
and  Dodge  lines,  including  Valiant 
and  Lancer,  is  said  to  be  improved 
through  the  use  of  galvanized  steel 
for  body  side  sill  members.  New 
door  hinges  on  Plymouth  and  Dart 
have  torsion-bar  type  check  straps, 
with  intermediate  and  full-check 
positions. 

A  new  heating  and  ventilating 
system  for  Plymouth,  Dart  and  the 
Polara  500  gives  forced-air  ventila- 
tion for  hot  weather  comfort.  .An 
axial  flow  blower,  said  to  be  the 
first  used  in  the  industry,  deliven 
up  to  240  cu.  ft.  of  air  per  minute 
even  when  the  car  is  stationary. 

THE  END.  NOW  TURN  BACK  TO  PACE  54 


7ff4 


Must  Drop  Claims 
Of  Gas  Economy 

In  an  agreement  signed  with  the 
Federal  Trade  Commission,  Stand- 
ard-Triumph Motor  Co.,  Inc.,  New 
York,  stipulates  that  it  will  no 
longer  claim  that  its  Triumph 
Herald  model  will  give  up  to  40 
mpg  at  70  to  80  mph.  It  further 
agrees  not  to  represent  the  ga$ 
mileage  of  any  of  its  cars  unless  the 
claim  accords  with  the  facts. 

^O-^O^,  September  1961 


'^^^SR^f--^ 


''■''^W^^^r^^i^W^i^^''^!^^'' 


THE  DESERT  IS  NO  PLACE  FOR  SISSY  BEARINGS" 


There's  plenfy  of  difference  in  engine  bearings — 
nd  the  difference  shows  up  on  the  highway  that 
ins  past  my  shop,  i  tow  in  lots  of  cars  with  bear- 
igs  that  couldn't  take  the  high  speed  driving  and 
7ing  pan  heat  of  that  desert  highway." 

fes,  there  is  a  big  difference  in  bearings.  Michigan 
Engine  Bearings  stay  on  the  job  under  long,  sustained 
umpike  trips,  desert  driving  and  other  conditions 
hat  make  some  bearings  look  like  **sissies."  The 
eason  is  this:  all  materials  for  Michigan  Bearings 
le  specially  chosen  and  carefully  protecto-treated 


for  maximum  fatigue  strength,  high  thermal  conduc- 
tivity, corrosion  and  oxidation  resistance,  superior 
embeddability  and  surface  action.  They're  machined 
to  tolerances  as  close  as  .000125  plus  or  minus  .  .  . 
fit  perfectly  at  every  point. 

Michigan  Engine  Bearings  are  made  by  Detroit 
Aluminum  and  Brass  Corporation— for  over  35  years 
a  principal  supplier  of  original  equipment  bearings 
for  leading  automobiles,  trucks,  buses  and  farm 
equipment. 

Use  ^^Tumpike  Tough*'  Michigan  Bearings  for  all 
yoiu"  replacements.  You  can  make  no  better  choice! 


^iTlUJuqait 


(f^  ENGINE  BEARINGS 

>(ie  by  ^^^Jg^  DHROIT  ALUMINUM  AND  BRASS  CORPORATION,  Detroit  ii,  MicM«&^ 

OTOR,  September  1961 


HANGS  0VER  0RACES  AND  CABLES;  LEAVES  BOTH  HANDS  FREE!  YOU  NEED  IT 
,  . .  to  remove  flex  hoses,  filter  bowls,  exhaust  damper 
...  to  check  wiring,  timing  marks,  fuses 
...  to  look  into  carburetors,  door  panels,  radiators 
...  for  dozens  of  other  hard-to-see  jobs. 
j^^  Q.£  timberlite  is  built  to  last  It  has  an  insulated  16  gauge,  10"  G-E  thermoplastic  cable 
tiiat  wra^  around  anything— and  stays  there.  It  won't  short  and  is  acid,  oil  and  grease  r^ 
Istant.  Its  stardy  steel  case  holds  two  D  cells.  The  switeh  in  the  base  tarns  on  and  off  easily. 
A  snap^on  lens  concentrates  the  light  where  you  need  it.  And  you  can't  buy  one  anywhere. 

jgg  ^VOTOR,  September  1961 


*The  G-E  Limberlite  is  really  free.  It's  packed  (without  batteries)  right  Into  a 
special  carton  containing  15  G-E  4002  headlamps  and  7  G-E  4001's.  You  don't  pay 
for  the  Limberlite  and  you  pay  nothing  extra  for  the  General  Electric  headlamps. 
Ask  your  G-E  lamp  supplier  about  the  Limberlite  deal.  Call  him  today  because 

r  Is  good  only  as  long  as  the  supply  lasts.  Why  not  stock  up  on  the  fast  selling  4000 

ladlamps  now  and  get  your  free  G-E 

ite.  General   Electric  Company,  Tigress ts  Out li^mforHintTMucf 

r» Zi."*"^  "  "^' "•'• '•*•    GENERAL  W  ELECTRIC 

9  l2y  UniO.  x9^ 


,  September  \96\ 


xw 


Do  Dealers  Need 
Big  Brother? 


continued  from  page  50 

"Which  country  did  you  like 
best?" 

"It  was  a  toss-up  between  Nor- 
way and  Denmark.  Wonderful 
people." 

"You  didn't  like  the  Swedes?" 
asked  Cap. 

"They've  been  getting  so  rich 
they've  forgotten  how  to  smile.  As 
a   matter  of  fact,   though,   I   had 


more  direct  contact  with  Swedes 
than  anybody  else.  It  was  kind  of  a 
busman's  holiday. 

"J  had  introductions  to  several 
automobile  dealers  in  Stockholm. 
Some  American  dealers  I  know  had 
been  over  there  and  came  back 
with  such  glowing  tales  I  got  the 
idea  it  was  a  kind  of  car  dealer's 
paradise." 

"So  you  wanted  to  make  reser- 
vations?" 

"Not  exactly,"  said  Black.  "But 
you  see  I'm  a  dirty  pessimist  at 
heart  and  I  thought  there  must  be 


CHECKMATE  your  bearing 
problems  with  our  compiete  iinel 

Your  move  will  be  effective  when  you  replace  with  L  &  S 
Bearings.  You'll  have  the  satisfaction  of  knowing  there  is 
a  bearing  designed  for  every  automotive  need . . ,  plus  the 
assurance  of  championship  performance.  Plan  your  strat- 
egy ahead . . .  stock  and  sell  L  &  S  Bearings ...  the  com- 
plete line ...  the  profit  line! 


L\:U.Seicl 


L&S  BEARING   CO.       OKLAHOMA  CITY,  OKLAHOMA 


a  gimmick.  I  wanted  to  find  it,  if  I 
could.** 

The  waitress  placed  the  drinks 
before  them.  "Skoal I"  said  Cap, 
raising  his  glass.  Black  took  a  long 
sip  and  set  down  his  glass.  "That's 
worth  coming  home  for." 

"V 

Xou've       got       my       cunosity 

aroused,"  said  Cap.  "I've  read  arti- 
cles now  and  then  about  the  way 
Sweden  has  licked  its  economic 
problems  but  I  wasn't  aware  that 
dealer  headaches  were  among 
them." 

"The  thing  I  heard  talked  about 
so  much,"  said  Black,  "was  what  we 
call  territory  security.  Every  dealer 
has  a  closed  area  and  only  he  can 
sell  cars  within  its  bounds.  So,  these 
American  dealers  ask,  if  they  can 
do  it  in  Sweden,  why  can't  we?" 

"I  think  I  know  the  answer,  but 
I'd  like  to  know  what  you  ob- 
served." 

Black  laughed.  "The  main  rea- 
son we  can't  do  it,"  he  said,  "is  that 
we're  Americans  and  not  Eu^op^ 
ans.  Over  there,  no  one  sees  any- 
thing particularly  wrong  with  the 
cartel  system  of  whacking  up  mar- 
kets. We  call  it  restraint  of  trade." 
[continued  on  pace  177 


IMfORTANT  NOTICE 
TO  SUiSGRIRERS 

If  you  are  going  to  move  it  is 
necessary  that  the  proper  notifica- 
tion  be  mode,  at  the  earliest  pos- 
sible moment,  so  that  you  may  con- 
tinue  to  receive  your  copies  of 
MOTOR  Magazine  without  interrup- 
tion. 

Such  notification  ohould  be  made 
to  MOTOR  Magazine  by  letter, 
postcard,  or  post  office  form  22S, 
giving  the  old  address,  as  well  os 
the  new,  with  postal  zone  number 
if  any.  You  should  also  notify  your 
local  post  ofRce  on  postal  form  22 
of  your  change  of  address.  Both 
postal  forms  ore  obtainable  o^  ony 
post  office. 

Since  considerable  time  is  re- 
quired  to  process  a  change  of  od- 
dress  you  ore  urged  to  advise  the 
MOTOR  Magazine  Subscription  De- 
partment OS  soon  as  you  know  your 
new  address,  preferably  five  weeb 
in  advance. 

liOTOI  JiAAAZIMI 
SabterlptiPB  D«pt. 
2S0  WMf  SSfh  St. 

N«w  York  If.  N.  Y. 


i 


^OTO^,St^Xfimbcr  1961 


ealers  Need 
rather? 


d  from  page  168 

5  closed  territory  work  for 
I  dealers?" 

.  finished  his  drink.  "Yes 
>,"  he  said,  "Swedes  own 
irs  relatively  than  any  other 
in  Europe,  including  Great 
Something  like  one  out  of 
*ven  has  his  own  car.  You 
all  that  an  achievement  but 
got  to  remember  that  they 

>  have  the  highest  standard 
g  of  any  European  people 
including  the  West  Ger- 
rhey  can  afford  to  buy  cars, 
the  other  hand,  they're  far 
America  where  every  third 
owns  a  car.  And  they're 
lind  Canada  and  Australia 
w  Zealand. 

be  if  Swedish  dealers  didn't 
osed  territories  and  had  to 
irder,  they'd  sell  more  cars." 
their  profits  must  be  satis- 
as  things  are,"  said  Cap. 
arently  so." 

kicked  up  a  menu.  "Then  I 
,"  he  said,  "you  could  say 
itemalistic.  Socialistic  form 
rnment  does  help  dealers." 
ou  were  so  minded,"  said 
'you  could.  At  least,  you'd 
eing  with  the  female  guide 
rubberneck  tour  my  wife 
took.  She  gave  us  a  fancy 
1  the  blessings  of  Social  De- 
^  But  me,  I  don't  want  any 
it." 

ing  a  little  profit,"  said 
/ould  be  a  welcome  change 
liat  we've  been  through  the 
eral  months." 

ted.  But  one  point  these 
riends  of  mine  overlooked, 
ime  you  ask  government  to 
jthing  for  you,  you've  got  to 

>  something  in  exchange. 
is  so-called  Middle  Way  of 
s  is  no  different.  Dealers 
sre  give  up  a  good  deal  in 

of  freedom, 
n't  actually  so  bad  for  those 
in  business  as  it  is  for  any- 
o  might  want  to  get  in.  I 
)me  American  dealers  who 
like  to  keep  anybody  else 
>ening  a  salesroom  but,  at 

we're  a  competitive  peo- 


"1  suppose  all  territories  over 
there  ire  already  allocated,"  said 
Cap,  "and  there's  no  chance  for  a 
newcomer." 

"Worse  than  that.  If  you  want  to 
start  a  new  business  of  -any  kind, 
you  have  to  get  the  nod  of  the 
town  fathers.  They  call  in  all  the 
men  already  operating  a  similar 
business  and  ask  them  if  the  town 
needs  another  one.  I'll  give  you  a 
guess  as  to  the  verdict." 

"That's  all  I'd  need,"  said  Cap. 

"Then,  on  top  of  all  that,  mov- 
ing  around   is   extremely   difficult 


because  of  the  housing  shortage. 
Some  critics  have  been  unkind 
enough  to  say  this  is  an  artificial 
shortage,  created  to  keep  people 
from  moving  to  town  or  from  one 
town  to  another.  It  is  an  incon- 
venience we  wouldn't  put  up  with. 
It's  too  much  like  having  Big 
Brother  look  after  us. 

"Finally,"  said  Black,  "this  gov- 
ernment-nursed type  of  enterprise 
leads  to  other  abuses,  or  so  I  was 
told.  There  isn't  any  competition 
to  fear  so  the  tendency  is  to  relax 
[continued  on  page  180 


CUMP-A-RAMA 

Displays  and  holds  100  clamps 

in  4  popular  sizes.  Display  is 

FREE. 


Your  single  source  for: 


CAPS 

RADIATOR  CAPS 

New  EidniTi  SratR  Pnh  Bittm  Sifety  Caps— 
also  ttandird  prtsnre  caps.  Opea  stack  ar  12 
par  display  ass't. 

GASOLINE  CAPS 

A  camplata  llae  af  feaderwell  caps.  Alsa,  aat- 
slda  caps  aad  lackiag  caps  la  gleanlag  clirana. 

OIL  FILLER  GAPS 

All  Sizes  aad  styles  ta  lit  AmerlcaB  aad  farelga 
cars— trucks  and  tractars. 

CLAMPS 

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The  new  qalck-attach  warm  sear  clamp  with 
SAF-MOCK  featare. 

GOLD  SEAL 

The  popular  Murray  wona-drlve  clamp  far  all 
radiator  and  heater  hose  Installatians.  Aiail- 
able  with  collared  or  non-collared  screw.  In 
open  stock  or  attractive  merchandisers. 

BAHERY  SERVICE  PRODUCTS 

BATTERY  HOLD  DOWNS-Row  HD-12  Profit-Pak 
contains  12  steel-reinforced  plastic  battery 
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M 


UTTERT  SERVICE  PRODUCTS 

See   Your  Jobber,  or   Write  for  Details  to: 

TOWSON  4.  MARYLAND  Phtni  YA  3^100 


fvl  COMPANY  # 


R,  September  1961 


\rv\ 


you  get 
your 
Chevy  parts 


at  your  Chevrolet 

dealer's! 


In  today's  competitive  auto  repair  business, 
there's  no  substitute  for  giving  your  customers 
quicl(,  reliable  service.  That's  where  your 
Chevrolet  dealer  comes  in  to  help  you.  By 
backing  you  with  a  ready  source  for  new  and 
older  model  Chevy  parts,  he  can  help  you  meet 
tight  schedules  and  thus  build  customer  satis- 
faction and  profitable  repeat  business.  Just  as 
important,  when  you  get  genuine  Chevrolet 
parts  from  your  Chevrolet  dealer,  both  you  and 
your  customers  know  you're  using  top-quality 
parts  with  the  same  long-run  reliability  as  the 
original  factory-installed  assemblies.  And,  be- 
cause they're  made  especially  for  Chevies, 
genuine  Chevrolet  parts  fit  right  (for  easy,  fast 
installation),  and  perform  right  (for  lasting 
customer  satisfaction).  Give  your  Chevrolet 
dealer's  parts  manager  a  call  today.  His  PDQ 
pxjt  (Parts  Delivered  Quick)  service  is 
all  the  convincing  you'll  need. 
.  .  .  Chevrolet  Division  of  General 
Motors,  Detroit  2,  Michigan. 


There's  no  business  like  Chevrolet  business . . . 
make  your  Chevy  dealer  your  partner  in  service! 


OR,  September  1961 


V\^ 


Do  Dealers  Need 
Biji  Brother? 


continued  from  page  177 

and,  after  a  while,  a  dealer  gets  to 
feeling  he  has  a  vested  interest  in 
the  trade. 

"He  knows  he's  going  to  eat  no 
matter  what  happens,  so  he  isn't 
so  much  interested  in  looking  for 
talent  to  put  on  the  payroll  as 
he  is  in  locating  relatives. 

**One  of  the  constant  gripes  I 
heard  in  place  after  place  I  visited 


was  about  nepotism.  What  is  the 
use  of  doing  a  bang-up  job?  work- 
ers wanted  to  know.  If  there's  a 
better  job  to  fill,  the  boss's  son-in- 
law  or  even  his  cousin  will  get  it. 

"I  had  a  brother-in-law  on  my 
payroll  once  and  he  almost  ruined 
me." 

"I'd  be  safe  then,"  said  Cap,  "in 
quoting  you  to  the  effect  that  you'd 
rather  scratch  for  your  profits  un- 
der our  system  with  all  its  tensions 
and  anxieties  than  coast  to  profit 
security  under  Social  Democrats." 

"I  think  that  would  be  a  correct 


jluttuiHecJe^ 


(imm 


MORRIS 

QlUPi      _ 

■mi 

^■■iB 

^»« '«»'».%' 

Mt'tmi  Milium 

fepparf        ___ 

^"H 

^^^^^^Hmn^^^H 

■nn                                        ^^ 

i^KiH 

V— irfiTV^S' 

\^               ROVER 

P^IH 

1       n^*i£i^ 

navaa      ^^^ 

Vr:: 


Makers  of  quality  imported  cars  specify  Lucas  products 
as  original  equipment  To  insure  customer  good  will  al- 
ways replace  Lucas  with  Lucas«  A  Lucas  representative 
will  be  glad  to  help  you  plan  a  basic  inventory. 


t^M^«  •  oirrniauTOM*  •  ••N«»ATeii« 

COILS  •  HOKNS  •  (•■•ULATOftS  •  STAirrafM 


Unit9d  StMt09  Fttcioiy  Bninc9f9 

LUCAS  KLBOTRICAL  SKItVlCKS.  INC 
«Of  ••09  W««t  4anci  mf9^  N«w  York  9%,  N.  V. 

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■MAMSS  ANO  SHOCM  ASSOMSlfM 


summation/'  said  Black  thought- 
fully. "Understand,  the  benefits  the 
Swedish  dealers  enjoy  look  as  ap 
petizing  to  me  as  to  any  other 
American  dealer  who's  been  over 
there.  But  I'm  not  so  stupid  that  I 
don't  realize  I'd  have  to  give  up 
some  of  my  liberty  to  get  them. 

"And,  when  I  look  around  this 
jittery  world  of  ours  today,  I  can't 
help  feeling  that  there  isn't  any 
other  privilege  half  so  precious  as 
individual  liberty." 

—Edward  Ford 
Next  month— C2ip  tells  when  to 
look  for  salesmen. 

NOW  TURN  BACK  TO  PACE  51 


Chevrolet  Truck  Diesel 


/so 


Diesel  engine  installed  in 
medium-duty    Chevrolet 

Diesel  power  is  available  for  the 
first  time  in  Chevrolet  trucks  with 
the  addition  of  a  4  cyl.  General 
Motors  Diesel  engine  as  optional 
equipment  in  1962  medium-dut) 
and  heavy-duty  models.  Two  new 
gasoline  V-8's  of  327  and  409  cu. 
in.  bring  the  total  number  of  povf- 
erplants  to  eight. 

The  two-stroke  Diesel  has  a  dis- 
placement of  212  cu.  in.  and  de^tl- 
ops  130  hp  at  2,800  rpm.  It  is  a^-ail 
able  in  trucks  ranging  from  15,000 
to  23,000  lb.  gross  vehicle  weight- 
Alternators  are  standard  on  Diesel 
powered  models  and  optional  with  ^^ 
gasoline  engines.  |V 

The  new  327  cu.  in.  V-8  develops 
185  hp  at  4,400  rpm,  while  the  409 
cu.  in.  powerplant  puts  out  252  hp 
at  4,000  rpm.  A  261  cu.  in.,  150  hp 
6  cyl.  engine  is  offered  for  the  fint 
time  in  light  and  mediiun  truds- 

In  most  models,  single  head- 
lights have  replaced  duals  to  cut  re- 
placement costs. 


)odges  Shorter 

i  from  page  54 

is  conventional  and  the  ad- 
t  can  now  be  made  from 
ne  compartment.  New  en- 
dunts  are  used  and  the 
5  moved  forward  and  down 
Dart    to    reduce    tunnel 

25  cu.  in.  engine  with  cast- 
ck  is  standard  on  all  Dart 
except  the  Dart  330  nine- 
T  wagon,  and  Dart  440 
r  hardtop,  convertible  and 
On  these  exceptions,  the 
in.  V-8  is  standard.  Op- 
ngines  for  the  Dart  are  a 
version  of  the  318  cu.  m. 
vith  four-barrel  carburetor 
il  exhausts,  and  a  305  hp 
in.  V-8  with  special  cani- 
lal  exhaust  and  four-barrel 
or. 

linum  Block  Optional 

andard  powerplant  for  the 
is  the  same  170  cu.  in.  en- 
ast  year.  The  225  cu.  in.  6 
ne,  45  lb.  lighter,  because 
k  is  aluminum,  is  optional. 
(05  hp  engine  is  standard 
'olara  500. 

are  many  changes,  apply- 
11  models,  in  the  electrical 
!nts.  A  smaller,  lighter 
n\h  a  reduction  gear  and 

shift  is  used.  The  battery 
er  and  held  in  place  by 
vhich  engage  special  mold- 
cesses  near  the  bottom  of 
ery  case. 

listributor  has  larger  con- 
its  and  the  stationary  point 
le  in  its  center  for  ventila- 
►r  easier  servicing,  a  new 
isconnect  is  located  on  the 
ide  of  the  firewall  and  a 
e  block  on  the  passenger 
ment  side. 

New  Turn  Signal 

/,  all-plastic  turn  signal  is 

n   extended   cap  over   the 

p   filament   controls  glare 

mechanical-type    stoplight 

installed  on  all  models.  A 

circuit  is  used  on  the  Lan- 

uments  panel. 

^  more  compact  and  light- 

natic  transmission  is  used 

engines,    replacing    the 

•^lite  used  since  1957.  The 

r  is  attached  to  a  flexible 

[continued  on  pace  184 

R,  September  1961 


MAJOR  DATA 

4  Cyl.  Dart  4  Cyl.  Dart  V-S  Palara  V-8 

Displacement    I70cu.  in.  225cu.  in.*  318  cu.  in.  36lcu.  in.A 

Bore  ond  stroke    ...  .3.4  1 3.125  in.        3.4x4.l25in.     3.9li3.3lin.  4.l2x3.38in. 

Horsepower 101  ®  4.400  145  ®  4.000  230  ®  4.400  305  ®  4.800 

Torque    I55®2.400         2I5®2.800  340®2.400  395®3.000 

Compression  ratio   ..  8.2  to  I  8.2  to  I  9  to  I  9  to  I 

Wheelbose     106^  in.  1 16  in.  1 16  in.  1 16  in. 

Over-all  length 188.8  in.  202  in.«  202  in.«  202  in. 

Height    53.4  in.-l-  53.7  in.t  54.lin.t  54  in. 

*  Optional  on  Lancer  \  53.9  in.  on  station  wagon 
•¥  52.7  in.  on  station  wagon             ▲  Optional  on   Dart 

•  209.9  in.  on  station  wogon 


DURO  offers  a  complete 
line  o,  PULLERS 


The  complete  range  of  quality  auto  repair  tools  made  by 
DURO  includes: 


UNIVERSAL  HUB  PULLER  i 


Three  sliding  puller  arms  quickly  and  easily  adjust  to  fit 
the  hub.  The  unique  design  of  the  arms  provide  for  a 
straight  pull  on  all  size  bolt  circles  up  to  8".  To  prevent 
damage  to  the  axle  or  puller  screw,  the  contact  end  of  the 
screw  is  fitted  with  a  floating  cap  which  centers  on  the 
axle.  Chrome  alloy  steel  construction  provides  rugged- 
ness  and  durability.  Chrome  plated. 
NO.  248  UNIVERSAL  HUB  PULLER 


STEERING  ^VHEEL  PULLER 

Uses   any    standard    cap    screw  —  insert 


thru 


puller  head  to  engage  part  to  be  pulled.   While 

specifically  designed  to  remove  steering  wheels 

on  cars  and  trucks,  this  tool  can  also  be  used 

as  a  two  or  three  way  puller  to  remove  pulleys, 

flanges,  outboard  engine  flywheels,  etc. 

NO.  254        STEERING  WHEEL  PULLER 

NO.  254-4     Adaptor  for  Chrysler,  DeSoto  end 

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NO.  254-5     Adopter  for  Bukk,  1955-59 

UNIVERSAL  HUB  PULLER  SETi 


If    ^ 
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Assembly  of  either  a  two  arm  or  three  arm 
hub  puller  is  quickly  and  easily  accomplished 
with  this  universal  hub  puller  set.  Use  as  a 
two  arm  puller  on  wheels  having  4.  6  or  8 
studs.  Use  as  a  three  arm  puller  on  wheels 
having  5  studs. 
NO.  260X     UNIVERSAL   HUB  PULLER  SET 

LIGHT  DUTY  GEAR  PULLERS «■ 


Cone  which  controls  the  spread  of  the  arms 
operates  independently  of  the  puller  screw. 
Allows  firm  clamping  of  the  jaws  without 
the  locking  or  binding  effect  upon  the 
screw  found  in  cheaper  type  pullers.  Quick 
action  pins  provides  easy  changing  of  arms. 
Forged  arms,  other  parts  accurately  ma- 
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Selling  mufflers  is  easy- 


182 


^OTOR,  September  1961 


you're  selling  MERIT 


And  it's  easy  to  see  why. 

Heavier  shell,  outer  heads  and  inner  parts- 

Coated  steels,  "Anti-Rust"  internal  design— to  cut 

condensation  and  make  Merit  last  longer* 

A  muffler  up  to  45%,  heavier. 

Just  hand  it  to  your  customer, 

He'U  feel  the  difference— and  buy! 

And  Merit  even  makes  your  work  easier— 
the  air-powered  Muffler  Kutter  enables  you 
to  do  any  muffler  job  in  15  minutes. 
Overnight  you  have  a  high-speed 
muffler  installation  center! 
Cash  in  on  Merit,  the  Blue  Chip  Hne. 
Call  your  jobber  today. 


MUFFLERS  AND  PIPES 

I>ept  IS-J.  619  Smith  SL.Toledo  1,  Ohio 


OR.  September  1961 


yx^ 


Two  Dodges  Shorter 

continued  from  page  181 

drive  plate  and  the  front  pump  is 
driven  directly  by  the  impeller  hub. 
A  sprag  now  locks  the  transmission 
when  parked.  The  gearshift  is 
mounted  on  the  steering  column  on 
1962  Lancers  with  manual  trans- 
mission. The  1962  TorqueFlite  for 
the  6  cyl.  engine  is  smaller,  lighter 
and  similar  in  design  to  the  new 
V-8  transmission. 

A  new  steering  gear,  of  the  re- 


circulating ball  type,  is  used  on  all 
models.  Needle  bearings  are  used 
in  the  cross  shaft  on  Dart,  and 
bushings  on  Lancer. 

Self-adjusting  brakes  are  stand- 
ard on  the  Dart  and  Polara  500. 
The  parking  brake  is  now  in  the 
rear  drums,  eliminating  the  drive- 
shaft  brake,  on  all  models.  An  im- 
proved power  brake  is  used.  The 
Lancer  has  two-ply  rayon  cord 
tires. 

The  rear  axle  ratio  on  Lancer 
with  225  cu.  in.  engine  and  auto- 
matic transmission  is  changed  from 


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5.23  to  2.93  to  1.  Darts  with  auto 
matic  transmission  are  reduced  to 
2.93  to  1  with  both  the  6  cyl.  and 
V-8  engines. 

Lubrication  fittings  are  removed 
from  all  points  on  the  front  sus- 
pension ball  joints,  steering  link- 
age and  clutch  torque  shaft  bush- 
ings. Plugs  can  be  removed  for  lub- 
ricating these  points  at  32,000  mile 
periods. 

The  Dart  body  is  now  an  all- 
welded  unit.  The  only  bolted-on 
components  are  a  K-shaped  mem- 
ber which  supports  the  engine  and 
part  of  the  front  susjjension,  and 
the  front  fenders.  New  type  door 
hinges,  using  torsion  bars,  have 
intermediate  and  full  hold  posi- 
tions. A  new  hood  lock  is  actuated 
from  the  outside. 

Models  Offered 

The  regular  Dart  series  includes 
two-  and  four-door  sedans  and  a 
six-passenger  station  wagon.  The 
Dart  330  series  consists  of  a  two- 
and  four-door  sedan,  two-door 
hardtop,  and  six-  and  nine-passen- 
ger wagons.  The  Dart  440  series  of- 
fer a  four-door  sedan,  two-  and 
four-door  hardtops,  a  convertible, 
and  six-  and  nine-passenger  station 
wagons. 

Seven  models,  one  more  than 
last  year,  are  offered  in  the  com- 
pact Lancer  line.  These  include 
two-  and  four-door  sedans  and  a 
four-door  station  wagon  in  both 
the  170  and  770  series.  The  Grand 
Turismo  is  a  two-door  sports  hard- 
top. Principal  body  changes  in- 
clude a  new  grille  and  instrument 
cluster. 

The  Polara  500  series,  offers  a 
luxury  two-door  hardtop  and  a 
convertible. 

THE  END.  NOW  TURN  BACK  TO  PACE  55 


/S4 


Gorman  Changes  Jobs 

James  A.  Gorman,  who  has  been 
executive  vice  president  of  the  Mis- 
souri Automobile  Dealers  Assn., 
will  join  the  Motor  Car  Dealers 
Assn.  of  Southern  California  and 
the  Los  Angeles  Motor  Car  Dealers 
Assn.  in  same  capacity  on  Jan.  1. 

Gorman  succeeds  Charles  H. 
Elmendorf ,  who  has  served  the  two 
California  groups  for  30  years.  He 
will  continue  as  consultant.  Gor- 
man had  been  with  the  Missoun 
group  since  1950. 

>«.OTOR,  September  1961 


*'We  have  been  selling  Gales  V-Belts  for  13  years,  and  have 
found  them  to  be  one  of  the  most  profitable  TBA  items  we  carry. 

'There's  no  secret  about  our  big  turnover... we  simply  check 
the  belt  every  time  a  hood  is  raised.  And,  if  an  immediate  replace- 
ment isn't  indicated,  we  recommend  carrying  a  spare... with  the 
understanding  that  if  the  belt  isn't  used  before  the  car  is  traded, 
we'll  swap  it  for  the  proper  type  and  size  for  the  new  car. 

''As  distributors  for  two  different  air  conditioners,  we  also  sell 
annually  several  hundred  Gates  Air  Conditioner  Belts. 

''Gates  station-tested  sales  aids  make  our  job  of  finding  and 
installing  the  proper  belt  a  very  simple  matter." 

^GO"^  Gates  for  profit . . . 
Call  your  Gates  Jobber  Today! 


Your  Gates  Supplier  will  have  a 
factory-trained  Gates  Representative  in- 
stall attractive  belt  and  hose  displays, 
clean  up  your  belt  and  hose  stocks,  and 
supply  you  with  a  complete  set  of  sta- 
tion-tested Gates  Sales  Aids.  He'll  also 
help  you  get  your  present  stock  in  shape 
for  top  profits — and  you  won't  lose  a 
penny! 


The  Gates  Rubber  Co. 

D«nv*r,  Colorodo 


World's  LorgMf  Mak«r 
ofV-Behs 


Gates  Vulco  V-Belts  and  Hose 


^OTOR.  September  1961 


x%s 


Neapco  Universal  Joints  And  Parts 


More  Value 
Most  Complete 


SNOW  PLOW 


WELD-BUILT  BODY  CO.,  INC. 

5903  PRESTON  COURT,  BROOKLYN  34,  N.Y. 

ManvfacturBrs  of  fhe  Largest  Selection  of 
Power  Wreckers  and  Wrecker-Accessories 


Inflation  on  the  Run 


Tire  partially  deflated,  left,  for  travel  in 
sand.  At  right,  tire  has  been  inflated  again 

With  a  new  central  air-control  system  recently 
tested  on  Army  vehicles,  it  is  possible  to  inflate  or  de- 
flate pneumatic  tires  while  the  vehicle  is  in  motion. 

For  better  traction  in  mud  or  sand,  tires  can  be  de- 
flated at  the  turn  of  a  knob.  Back  on  firm  ground, 
the  tires  can  be  inflated  again  by  means  of  an  air 
compressor  contained  in  the  vehicle. 

Air  is  supplied  to  the  tires  through  a  rotating  joint 
at  each  wheel  hub.  An  armored  hose  absorbs  wheel 
jounce  and  rebound.  System  was  developed  by  A. 
Schrader's  Son. 


Tempest  Offers  Convertible 

continued  from  page  68 

undergone  modification  to  improve  ride  and  han- 
dling. Construction  of  the  insulator  bushing  of  the 
front-suspension  upper  control  arm  has  been  revised 
to  provide  a  softer  ride. 

The  vehicle's  flexible  driveshaft  is  identical  with 
last  year  but  the  new  type  rubber-mounted  propeller- 
shaft  damper  bearings  have  eliminated  the  need  for 
retainers  and  clamp  bolts. 

Chassis  changes  include  new  upper  ball  joints  (said 
to  be  more  durable  than  196rs  counterpart), 
strengthening  of  brake  shoes  by  increasing  flange 
length  and  a  different  design  for  the  engine  mount 
to  restrict  any  forward  movement  of  the  engine. 

In  addition  to  the  new  convertible  coupe,  the  car 
is  available  in  a  four-door  sedan,  four-door  station 
wagon,  two-door  coupe  and  two-door  sports  coupe. 


MAJOR  DATA 


V4 


4  eyi. 

Displacement     194.5  cu.  in.  215   cu.  in. 

Bore  and  stroke 4.06  x  3.75  in.  350  x  2.80  in. 

Horsepower    110  @  3.800*  185  ®  4.800 

Torque 190  @  2.000*  230  ®  2.800 

Compression  ratio 8.6  to  I  10.25  to   I 

Wheelbase    112    in.  1 12  in. 

Over-all  length    1 89.3  in.  1 89.3  in. 

Height     53.5   in.  53.5   in. 

*With  manual  transmission.  115  hp  ®  4.000  rpm  ond 
195  lb.- ft.  torque  at  2.200  with  outomatic 


/S6^ 


THE  END.  NOW  TURN  BACK  TO  PAGE  69 

NS.OTO^,  September  1961 


Winter  Get-Ready 

continued  from  page  59 

a  few,  there  are  loss  of  coolant,  de- 
fective thermostat,  loose  or  glazed 
fan  belt,  clogging  of  radiator  or 
cylinder-head  passages,  worn  water 
pump. 

Leaks  are  often  easy  to  find. 
Mostly  they  occur  in  the  radiator 
and  its  connections  and  are  re- 
vealed by  damp  spots  and  rust 
streaks. 

In  addition,  it  is  always  wise  to 
make  a  pressure  test.  Attach  a  test- 
er to  the  radiator  filler  neck  and 
apply  enough  air  to  equal  the  pres- 
sure at  which  the  system  was  de- 
signed to  operate.  If  the  system 
holds  the  pressure  for  2  min.,  it  can 
be  considered  leak-free.  If  it  fails, 
the  rate  of  drop  will  reveal  wheth- 
er the  leak  be  small  or  large. 

Where  to  Look 

The  leak  may  be  found,  as  al- 
ready mentioned,  in  the  radiator, 
in  the  hose  connections  or  in  the 
hose  itself.  It  may  be  traced  to  a 
defective  head  gasket.  In  this  case, 
it  will  lead  to  dilution  of  the  en- 
gine oil  and  resulting  damage  to 
working  parts.  If  the  car  has  a  wa- 
ter heater,  do  not  overlook  this 
unit  as  the  site  of  possible  cracks 
and  leaks. 

In  connection  with  the  pressure 
test,  it  is  smart  to  check  the  pres- 
sure cap,  not  only  to  see  that  there 
is  no  binding  of  the  relief  valve, 
which  would  permit  too  high  a 
build-up  of  pressure,  but  also  to 
make  sure  the  proper  cap  is  used. 

What  Numbers  Mean 

On  systems  designed  for  31/^  to 
41^  lb.,  the  figure  **4*'  appears  on 
the  cap.  On  61^  to  8  lb.  systems,  the 
distinguishing  mark  is  "7."  For  12 
to  15  lb.  systems,  look  for  the  num- 
ber "13."  It  should  always  be  re- 
membered that,  as  pressure  rises, 
the  boiling  point  rises  with  it  and 
overheating  can  go  undetected  by 
the  car  owner  until  serious  damage 
has  been  done. 

Thermostats  can  cause  overheat- 
ing if  they  stick  closed.  On  the  oth- 
er hand,  if  they  open  too  soon,  the 
result  will  be  a  failure  of  the  en- 
gine to  reach  proper  operating 
temperature  or  to  warm  up  fast 
enough.  Low-temperature  opera- 
tion can  cause  sludge  to  form  in 

MOTOR,  September  1961 


the  lubrication  system.  A  shop  can- 
not afford  to  remove  the  thermo- 
stats on  every  car  it  is  preparing  for 
winter  but,  any  time  there  is  rea- 
sonable suspicion  of  this  unit,  it 
should  be  tested  to  make  sure  it 
cpens  and  closes  at  the  prescribed 
temperatures. 

Any  evidence  of  rust  in  the  sys- 
tem calls  for  thorough  flushing  be- 
fore antifreeze  is  installed.  If  neg- 
lected, this  will  inevitably  lead  to 
clogging  somewhere  in  the  radia- 
tor or  engine  passages.  If  rust  is 
present  in  any  quantity,  some  of  it 


will  be  noticeable  in  the  filler  neck. 

Air  or  exhaust  gas  leaking  into 
the  system  is  easy  to  spot.  It  shows 
up  as  foaming  or  overflow. 

If  the  water  in  the  filler  neck 
surges  under  rapid  acceleration, 
you  can  be  sure  the  system  is 
clogged  somewhere.  Sometimes  re- 
verse flushing  will  lick  the  condi- 
tion, but  it  is  well  to  bear  in  mind 
at  least  one  car  company  frowns 
on  reverse  flushing  of  the  block, 
through  fear  of  damaging  the  wa- 
ter pump.  Should  flushing  fail, 
[continued  on  page  188 


Why  Wait?  Start  Now  To 

R&D-iZE 

with  the  seven  BIG  features  developed  by  your 
wholesaler  and  P  &  D  to  help  you  get,  and  keep,  a 
profitable  ignition  tune-up  business!  The  P&D-ize 
program,  unique  in  the  industry  because  it  covers  all 
the  points  you  need  — 


(D 


One  stop  tune-up  service 


Finest  equipment,  plus  schools,  clinics,  etc. 


^J  100%  PAD  parts  warranty 

f^lt  J  Tune-up  manuals 
Qj  All  year  service  from  your  wholesaler  and  PAD  field  men 


f^  1  Complete  line  of  genuine  PAD  parts  backed  up  by 
-^  sound  productive  merchandising  and  advertising  aid 

C'Yj  P  a  D's  ''Technical  Bible''  on  automotive  ignition 


There's  more  profit  in  ignition  tune-ups.  There's  most 
profit  in  the  P  &  D-ize  program.  Ask  your  wholesaler 
or  write  us. 

Pad  manufacturing  CO.,  INC. 

STAItTIMO  -  IIOHTIMO  -  lOMITION 

19-02  STEINWAY  ST.,  LONG  ISLAND  CITY  5,  N.  Y. 

f  ipMt  SHis:  Nri  Vimr  MtmtiiMk  31 U.  l^tetkVc^  .^iiKX«k\.\^ 


X'^ 


Winter  Get-Ready 

continued  from  page  187 

boiling  out  the  radiator  or  rodding 
it  are  the  remedies  left. 

Far  too  many  shops  make  a  prac- 
tice of  ignoring  the  fan  belt.  In 
contests  run  by  factories  for  ga- 
rages and  service  stations  to  boost 
sales,  scores  have  failed  time  after 
time  to  spot  belt  defects  that  would 
have  won  them  prizes. 

Belt  condition  is  essential  to  cor- 
rect winter  temperature  control.  If 


the  belt  is  stretched,  frayed  or 
slick,  it  fails  to  turn  the  fan  at  the 
necessary  speed.  Tension  should  al- 
ways be  checked,  even  if  only  with 
the  finger.  A  deflection  of  i^  in.  on 
a  short  belt,  1  in.  on  a  long  one,  is 
considered  the  maximum. 

Completion  of  these  checks  and 
tests,  plus  the  service  they  show  to 
be  necessary,  is  a  certain  road  to 
customer  satisfaction  and  higher 
profits  for  the  shop.  Cooling  ser- 
vice is  easy  to  sell  but  it  takes  care- 
ful work  to  keep  customers  sold. 

THE  END.  NOW  TURN  BACK  TO  PACE  60 


MODEL  C 


5«0  the 

AT   YOUR 
aOBBERS 


'LIFETIME"  CREEPER 

The  standard  of 

quality.  Practically  inde- 

strycfible.  G>mfortable 

plostic -covered  headrest. 

Rolls  easily  on 

big  3 -Inch  wheels. 

MODEL ''J'' 
ECONOMY  MODEL 

A  Sturdy,  low-priced 

Irghtwdtght  creeper. 

Comfortoble  headrest.  Big 

3' inch  wheels  for  easy 

rolling,  y«t  very  low-slung. 


TOOL    DIVISION     •     LISLE    CORPORATION     •     CLARINDA,  IOWA 


Sell  TEA  for  Safety 

continued  from  page  62 

overlooked  by  customers  and  re- 
pairmen is  the  battery,  which  prob- 
ably accounted  for  the  record  num- 
ber of  emergency  road  calls  made 
last  winter.  A  borderline  unit  can 
get  by  in  the  warm  summer  months 
and  even  during  early  fall.  But, 
when  the  temperature  plummets,  a 
weak  battery's  inadequacies  be- 
come painfully  apparent. 

Garagemen  and  station  opera- 
tors can  attract  prosp>ects  this 
month  by  offering  a  free  check  of 
customers*  tires,  tire  chains  and 
batteries.  Direct  mail  and  newspa- 
per ads  can  bring  this  "free  safety 
service"  to  the  attention  of  custom- 
ers. Once  they  come  in,  the  op- 
portunity exists  to  stress  the  safety 
characteristics  of  these  products 
and  to  bid,  when  necessary,  for  re- 
placement sales. 

Creates  Opportunities 

No  doubt  about  it,  the  approadi 
of  winter  creates  TBA  selling  op 
portunities.  But  it  still  is  up  to  the 
individual  shop  owner  to  seize  ev- 
ery chance  to  sell.  That  means 
newspaper  ads  and  direct  mail 
pieces,  special  shop  displays  and 
person-to-person  pitches  to  regular 
customers.  All  these  promotion  av- 
enues can  be  used  to  remind  cus- 
tomers of  last  year's  driving  condi- 
tions and  at  the  same  time  advise 
them  to  prepare  now  for  winter. 

Don't  overlook  the  sales  impact 
of  a  special  display  in  a  prominent 
location—a  display  of  tire  chains, 
de-icers,  wiper  blades,  batteries  and 
similar  items.  It  can  carry  a  sign 
reading,  "For  your  winter  safety." 

Help  yourself  to  profits  now  and 
in  the  months  ahead  while  you 
help  your  customers  to  a  safer  win- 
ter of  driving. 

THE  END.  NOW  TURN  BACK  TO  PACE  68 


rss 


GMAC  Earnings  Dip 

General  Motors  Acceptance  Corp. 
has  reported  consolidated  net  in- 
come of  112,224,857  in  the  second 
quarter  of  1961,  compared  with 
112,254,553  in  the  like  period  of 
1960.  Retail  installment  contracts 
purchased  by  GMAC  in  this  year's 
second  quarter  totaled  |9 14,000,- 
000,  compared  with  11,195,000,000 
in  the  same  period  last  year. 

^OTO^^St^vroAier  1961 


^ast  off  power  at 
the  twist  of  a  key! 

>sive  starting  power  is  yours  at  the  twist  of  an 
on  key  from  these  Gould -National  battery  plates. 
the  power's  kept  there  by  a  patented  construction 
!ss  which  uses  the  chemicals  Silver  and  Cobalt  to: 
Lve  300  %  *  greater  protection  against  overcharge^ 
ation's  number  one  battery  killer,  (2)  reduce  battery 
ation"  resulting  from  undercharge — the  nation's 
>er  two  battery  killer. 

her  Gould-National  exclusive  is  the  new  ''Sealed 
lold"  ring.  This  plastic  seal  covers  the  positive 
until  battery  is  used — assures  you  and  your  cus- 
r  of  factory  fresh  starting  power. 

are  available  only  from  Gould-National  ...  at  no 
sLseincost.  Interested?  Write  for  complete  informa- 
>n  a  Gould®  or  National®  brand  franchise. 

I  on  SAE  standards 


1  Silver-Cobalt  positive  plates 

2  "Sealed  till  Sold"  ring 

3  Bi-Plak®  separators 

4  negative  plate  group 
O  Deepwell®  construction 
O  anti-splash  vent  caps 
7  hard-rubber  container 


"^^   AUTOMOTIVE  BATTERY  DIVISION 

"   GOULD-NATIONAL 

li"n?ci  St.  Paul  1|  Minnesota 

September  1961 


BATTERIES,  INC. 


1 


Falcon  Extends  Line 

continued  from  page  55 

contour  of  the  camground  piston 
changed  slightly.  Ring  grooves  have 
been  deepened  and  a  steel  strut 
incorporated  in  the  piston  to  con- 
trol thermal  expansion.  The  top 
compression  ring  is  now  plated  with 
tin  instead  of  chrome.  These  alter- 
ations are  designed  to  reduce  in- 
ternal engine  friction,  improving 
gasoline  mileage  but  resulting  in  a 
slight  increase  in  oil  consumption. 


Push-rod  ends  are  hardened  to 
cut  wear,  quiet  the  engine  and  re- 
duce the  frequency  of  valve  lash 
adjustments.  Additional  oil  is  now 
metered  to  the  rocker  arms  for 
more  effective  lubrication.  The 
oil  groove  has  been  eliminated 
from  the  lower  main  bearing  insert 
to  increase  bearing  area. 

The  engine  and  transmission  are 
supported  at  the  rear  by  a  leaf 
spring,  which  is  attached  to  the 
floor  pan  crossmember  by  a  rub- 
ber bracket.  This  new  type  of 
mount  is  designed  to  reduce  trans- 


Marquette  puts  the  profit 

In  tune-upl 

Amazing  Dyna-Vision 

performs  complete  engine 

analysis  in  15  minutes . . . 

makes  big  parts  and 

service  sales  for  you. 

How  would  your  tune-up  profit  picture 
look  if  you  could: 

•  Save  at  least  an  hour  per  job? 
^Eliminate  time  wasted  on  ''untun- 

able"  engines? 
^Reduce  ''comebacks"  to  practically 

nothing? 
^Increase  parts  and  service  sales  by 

35-50%? 

You  can  do  all  this  .  .  .  and  more  .  .  . 
with  the  fabulous  Marquette-Heyer 
Dyna-Vision  engine  performance 
analysis  system. 

Sound  Uke  magic?  It  is  .  .  .  modem 
electronic  magic  that  puts  the  profit  in 
tune-up! 

The  Dyna-Vision  system  has  no 
equal.  With  only  four  leads  to  seven 
connections  (instead  of  the  usual  50!) 
you  pinpoint  troubles  instantly  in 
ignition,  carburetion,  low  voltage,  and 
power.  In  one  minute,  you  perform  a 
complete  compression  test! 

AND  ANYONE  CAN  OPERATE  THE  UNIT! 

Sound  good?  It  is!  Get  the  details  from 
your  Marquette  Jobber.  And  ask  about 
Marquette's  unbeatable  financing, 
training,  and  sales  promotion  help. 

Call  your  Marquette  Jobber  soon.  You'll  make  more  money  .  .  .  right  away! 

MABByKTTE 

MARQUETTE  MANUFACTUIIINQ  CO.  division  of  marqucttc  corporation   MlRRtapdit  14. MlRMttta 


^/90 


MAJOR  DATA 

SrOfiOS 

SedoBs          Wa90M 

Displacement    . 

.  144  CO.  in.*     144  cu.  in* 

Bore  and  stroke 

3.50x2SOin.  3.50x2.50  in. 

Horsepower  . . . 

.85®  4.200     85®  4.200 

Torque    

.134®  2.000   134  ®  2.000 

Compression 

ratio 

8.7:1                  8.7:1 

Wheelbase    ... 

.109.5  in.           109.5  in. 

Over-all  length 

.181.1   in.           189.0  in. 

Height   

.54.5  in.            55.0  in. 

*  170  cu.  in.  engine,  optional  in  all  models, 
has  3.50  X  2.94  in.  bore  and  stroke,  develops 
101  hp  at  4.400  rpm.  156  Ib.-ft.  torque  at 
2.400  rpm. 


mission  of  engine  noise  and  vibra- 
tion into  the  unitized  body. 

The  new  starter  motor  is  smaller 
and  lighter.  A  sealed  housing  re- 
sults in  quieter  operation  and  max- 
imum protection  for  working  parts. 
The  generator  has  a  rubber  shield 
at  the  commutator  end  to  keep  out 
road  splash  and  dirt.  Trailing 
brushes  are  said  to  contribute  to 
noise  reduction. 

Manual  Has  Interlock 

Manual  transmissions  are 
equipped  with  an  interlock  in  the 
linkage,  which  prevents  first  or  re- 
verse gears  from  being  engaged  un- 
less the  clutch  is  fully  depressed. 
The  clutch  cannot  be  engaged  un- 
til low  or  reverse  gears  are  properly 
meshed.  This  safety  mechanism  is 
designed  to  prevent  clashing  of 
gears  and  damage  to  teeth  by  driv- 
ers unfamiliar  with  manual  gear- 
boxes. 

Brake  drums  are  honed  to  pro- 
vide a  smoother  surface  and  reduce 
brake  noise.  Restriction  orifices 
have  been  incorporated  in  the 
wheel  cylinders,  resulting  in  more 
gradual  application  and  release 
and  less  brake  noise.  The  conduit 
through  which  the  parking-brake 
cables  pass  is  lined  with  nylon.  The 
cables  require  no  lubrication  and 
do  not  corrode.  Reduced  friction 
in  the  cables  cuts  down  the  effort 
required  to  apply  the  brake. 

Use  TwO'Ply  Tires 

Falcons  are  equipped  with  two- 
ply  tires,  said  to  give  better  trac- 
tion and  skid  resistance,  softer  ride, 
less  rolling  resistance  and  cooler 
operation.  Their  load  rating  is 
equivalent  to  that  of  the  four-ply 
tires  previously  used. 

The  front  stabilizer  strut  is  now 
34   in.   in  diameter,   i/J   in.  larger 


t  used  in  the  1961  model. 
It  bracket  has  been  rein- 
or  greater  durability.  A 
isulator  pad  is  now  located 
ch  coil  spring  to  cut  down 
>ion  of  road  noise  to  the 
!ar  shock  absorber  brackets 
)  been  beefed  up. 
most     noticeable     styling 

are  the  deep,  full-width 
le  simulated  air  scoop  on 
I  and  the  straightening  of 
t  fender  line.  Greater  use 
nized  steel  and  zinc-rich 
;  designed  to  increase  re- 
:o  body  corrosion.  Internal 

door  locks  are  plated  to 

them     from     corroding. 
It  tracks  are  zinc-plated, 
rs  for  front  seat  belts  are 

on  all  Falcons. 

Models  Offered 

ine  for  1962  consists  of  a 
sedan,  four-door  sedan, 
door  Futura  with  bucket 
two-door  station  wagon,  a 
r  station  wagon,  the  four- 
lire  wagon,  the  Station  Bus 
Club  Wagon. 
:ation  Bus  has  seats  for  two 
ard  equipment,  with  op- 
ipacity  up  to  eight.  The 
senger  seating  arrange- 
itandard  in  the  Club  Wag- 
latter  model  is  available  in 
;  color— blue  exterior  and 

Padded  dash  and  sun  vi- 
ated  vinyl  trim  and  up- 
and  body  side  molding  are 
the     items    furnished     as 

equipment. 

NOW  TURN  BACK  TO  PACE  56 


'Proof  Tune-Ups 

I  from  page  58 

id  the  cause  to  prevent  a 
ce.  The  trouble  can  be  in 
ge  regulator,  ground  strap, 
resistance  or  condenser,  or 
va{X)rs.  Align  new  points, 
ary,  by  bending  the  sta- 
contact  and  set  the  point 
the  high  side  to  compen- 
initial  wear  of  the  rubbing 
iieck  the  advance  on  a  dis- 
tester.  Time  to  manufac- 
3ecifications. 

re  the  battery  and  cables 
>od  condition.  The  top  of 
;ry  must  be  kept  clean  on 
batteries  because  of  the 
oltage  between  the  termi- 


nals. It  pays  to  make  a  light  load 
test  of  the  battery  with  a  suitable 
voltmeter. 

To  make  this  quick  test,  crank 
the  engine.  If  it  starts,  shut  it  off 
immediately.  If  it  doesn't,  hold  the 
starter  switch  on  for  just  three  sec- 
onds. Then  turn  on  the  headlights 
and  check  the  individual  cells. 

If  all  cells  read  1.95  volts,  and 
the  variation  between  the  highest 
and  lowest  cell  is  less  than  .05  volts, 
the  battery  is  in  good  condition.  If 
all  cells  are  low  but  the  variation 
between  cells  is  less  than  .05  volts. 


the  battery  is  still  good  but  should 
be  recharged  and  rechecked.  A  var- 
iation of  more  than  .05  volts  with 
any  cell  reading  1.95  volts  or  more 
indicates  a  defective  battery. 

Cranking  voltage  and  primary- 
circuit  operating  voltage  can  be 
checked  quickly  with  a  voltmeter. 
Secondary  resistance  and  coil  polar- 
ity are  easy  to  check  with  a  *scoj>e. 

Next,  check  the  fan  belt.  A 
strand- tension  gauge  permits  a  fast, 
accurate  adjustment  to  be  made. 
Then   inspect   the  generator  com- 

[CONTINUED  ON  PAGE  192 


-W3Si 


A     PERMANENT     STOCK     ORGANIZER 


;;^"''""""' 


. . .  BELOHSiS  NEAR 
YOUR  HOSE  RACK! 

Can  be  mounted  on  wall,  shelf  or  bench — 

keeps  clamps  orderly,  clean,  accessible 

Yours  free  with  a  fast  moving  assortment 
of  HyGear  or  Snaplock  hose  clamps. 

Ask  your  jobber  for  your  CLAMP-RACK  now! 

IDEAL    CORPORATION.    435    Libtrty    Avtnut 
IROORLYN   7.    N.    Y. 


ON  EVEKY  CAR  BVEkY  YEAR  ...  AT  INDIANAPOLIS 


R,  September  J 961 


IVinter-Pfpof  Tune^^s 

continued  from  page  191 

mutator  and  brushes.  Brushes  worn 
to  less  than  half  their  original 
length  should  be  replaced.  A  quick 
finger  check  for  freedom  of  brush 
movement  and  spring  tension  can 
be  made. 

Don't  overlook  the  manifold 
heat-control  valve.  Tighten  the 
manifold  bolts  to  the  specified 
torque.  Check  the  fuel  lines  and 
service    the    fuel    filter.    A    quick 


•S!iSSL-2L,PH?BP  g^cjency  can  be_ 
made  by  disconnecting  the  fuel  line 
at  the  carburetor  and  directing  the 
line  into  a  container.  Using  the 
fuel  in  the  carburetor  to  run  the 
engine  at  idle,  the  pump  should 
deliver  1  pt.  of  fuel  in  45  seconds 
or  less. 

Check  the  choke  setting  and 
make  sure  the  throttle  opens  fully. 
While  the  engine  is  warming  up, 
check  the  lights,  wipers,  directional 
signal  and  horn.  Then  make  what- 
ever carburetor  adjustments  may 
be  required.  Service  or  replace  the 


NOW! 


Dual  Use  for  New 
MARVEL  HI-REV 


CLEANS  THE  CARBURETOR  WHILE  DRIVING 

Acts  fast  to  clean  all  inside  working  parts  of  the  carburetor,  without  removing 
it  from  the  engine.  No  work,  no  bother.  Just  add  1-Qt.  of  HI-REV  (half  the 
amount  in  compacts)  to  a  full  tank  of  gas.  Dissolves  gum  and  varnish;  elimi- 
nates moisture  from  fuel  system. 

CLEANS  THE  CRANKCASE  WHILE  DRIVING 

Dissolves  and  removes  harmful  intemal  motor  deposits;  restores  valves  and 
valve  lifters  to  full  operating  efficiency.  Renews  lost  horsepower.  Improves 
mileage.  Add  1-Qt.  of  HI-REV  to  crankcase  (do  not  fill  above  oil  level).  Car 
should  be  driven  at  least  200  miles  to  clean  engine.  Then  change  oil  while 
engine  is  hot.  To  keep  the  engine  clean,  add  a  quart  of  Marvel  Mystery  Oil 
first. 


S  lis  MVANTiltES 


•  Rtnewt  lost  power 

•  Fasttr  PIck-Up 

•  Incrtased  Gas  MileaKe 

•  NoMortSUillng 

•  Smoother  Driving 


HI-RDf  is  available  in  (hjart  cans.  Gal.  Can  with  Spout; 
5  Gal.  Dnim  with  Spout,  and  15,  30  and  55  Gallon 
Dnims  with  Faucets. 

Orfer  frw  ytar  Mbtr;  if  yours  can't  supply  you,  write 
us  for  information  and  prices. 


44 


MARVBL  OIL  COMPANY,  INC. 

Port  Chester,  New  York 

MirflMrs  •#  JNivirM  OM  r»«rfMe  fM*  Mm«  TfcM  40  TMnu 


jir  deanei^  clement  A  ^icdim 
gauge  is  available  to  quickly  6t 
termine  whether  the  filter  is  it 
stricted. 

I>on't  forget  the  cooling  system. 
Jjobk  for  sludge,  or  rust  .and  hkn 
any  bugs  or  dirt  out  of  the  core  air 
passages.  Check  the  hoses.  The 
pressure  cap  can  be  checked  quid- 
ly  with  a  tester. 

Finally,  check  tappet  deanmces 
on  cars  with  mechanical  tappets 
and  road-test  to  be  sure  of  peak 
performance. 

If  every  step  recommended  here 
is  followed  carefully,  the  customer 
can  be  assured  a  car  that  wUl  sec 
him  safely  through  the  winter. 

THE  END.  NOW  TURN  BACK  TO  PACE  59 


NEW  ON  THE  JOB 
At  Car,  Truck  Factories 

James  Beattie,  Jr.,  to  vice  presh 
dent  and  general  sales  manager, 
Willys  Motors. 

Thomas  E.  Darnton  to  dirctor 
of  reliability,  Oldsmobile  Div. 

William  C.  Lee  to  parts  and  ac- 
cessories manager,  Buick  Motor 
Div. 

Robert  H.  Kline  to  director  of 
service.  Dodge  Div. 

Thomas  A.  Ostby  to  director  of 
market  planning  and  F.  E.  Goes- 
DILL  to  director  of  marketing  serv- 
ices, Chrysler  Corp. 

Chase  Morsey,  Jr.,  to  assisuni 
general  manager,  Lincoln-Mercury 
Div. 

William  S.  Venn  to  vice  presi- 
dent, Chrysler  Motors  Corp.,  sales 
subsidiary  of  Chrysler  Corp. 

John  A.  Castle  to  director  of 
public  relations,  GMC  Truck  and 
Coach  Div.,  General  Motors  Corp. 

Harry  E.  Lewis  to  assistant  na- 
tional service  manager  and  Reg  I. 
Rice  to  manager  of  the  new  Tech- 
nical Services  Dept.,  Ford  Div. 


Foitf  s  Net  Up 

Ford  Motor  Co.'s  consolidated 
net  income  for  the  second  quarter 
of  1961  amounted  to  $133,200,000, 
9  per  cent  more  than  the  $121,700,- 
000  earned  in  the  same  |>eriod  last 
year. 

Sales  in  the  second  quarter  of 
this  year  totaled  $1,878,300,000.  5 
per  cent  higher  than  second  quarter 
sales  of  $1,790,400,000  in  1960. 


/p^ 


^C^T  O^ ,  ^^i«nbcr  1961 


Jers  Two 
?  Cars 


[rom  page  56 

equipment  in  all  6's  for 
pring-loaded  plunger  and 
-ic  in  the  aluminum  rock- 
jtomatically  take  up  any 
in  the  valve  train, 
and  exhaust  valves  are 
fitted  to  maintain  mini- 
erances  in  stem-to-guide 
Valve  stems  are  given  a 
ntive  coating  to  minimize 
)ility  of  sticking,  particu- 
r  long  periods  of  storage. 

ter-Heated  Spacer 

2  and  390  cu.  in.  V-8's  in- 
a  water-heated,  alumi- 
:er  between  the  carbure- 
itake  manifold.  Similar  to 
first  introduced  on  the 
le  spacer  is  inserted  in  the 
to  the  car  heater.  Hot 
ving  through  it  helfw  va- 
I  fuel  and  aids  in  prevent- 
retor  icing.  The  manifold 
•ol  valve  has  been  elim- 
reducing  exhaust-system 
sure.  A  portion  of  the  ex- 
»  is  still  metered  through 
I  manifold  crossover,  how- 
inlet  pipes  are  laminated 
exhaust  noise.  Dual  muf- 
lard  with  the  390  cu.  in. 
on  all  convertibles,  use 
iless  and  aluminized  steel, 
ifilers,  less  subject  to  rust- 
lue  to  their  higher  oper- 
aperature,  are  made  of 
d  steel. 

ffer  Five  Drives 

-ansmissions  are  oflEered. 
ee-speed  manual  unit, 
on  all  models,  is  equipped 
nterlock  to  prevent  shift- 
first  or  reverse  unless  the 
fully  depressed.  It  is  like- 
x)ssible  to  let  out  the 
itil  first  or  reverse  gears 
letely  engaged.  Transmis- 
t  rods  have  been  made 
)  give  a  more  solid  feel  to 

ive  is  available  with  any 
^hile  the  four-speed  man- 
K>x  can  be  teamed  only 
352  or  390  cu.  in.  V-8's. 
-speed  Fordomatic  is  of- 
h  all  engines  except  the 
1.  V-8.  The  throttle  valve 

L,  September  1961 


of  this  transmission  is  now  con- 
trolled by  vacuum,  rather  than  me- 
chanically through  the  throttle 
linkage.  Cruise-O-Matic,  which 
adopted  the  vacuum  throttle  valve 
control  in  1961,  is  available  with 
any  V-8  except  the  390  cu.  in.  high- 
performance  powerplants. 

A  new  lubricant  and  more  effec- 
tive seals,  it  is  claimed,  make  it 
f>ossible  to  run  wheel  bearings 
30,000  miles  before  repacking.  Ad- 
ditional slots  in  the  adjusting  nut 
permit  finer  adjustment. 

Front-suspension      lower       ball 


joints  are  now  spring-loaded  to  take 
up  any  clearance  caused  by  wear. 
The  frame  has  been  "tuned"  for 
a  softer  ride  by  increasing  the  flex- 
ibility of  the  first  two  crossmem- 
bers.  A  shoulder  on  the  No.  1  body 
mount  bolts  prevents  the  bolts 
from  being  overtightened,  assuring 
proper  cushioning  action  by  the 
rubber  insulator.  Rubber  bushings 
in  the  front  hanger  of  the  rear 
spring  have  been  enlarged  to  per- 
mit greater  fore-and-aft  movement 
to  absorb  road  shock. 

[continued  on  pace  198 


PUT  A  NEW  SILVER  BEAUTY  POLARITY  PROTECTOR  ON  YOUR 
BATTERY  CHARGER;  YOU'LL  NEVER  AGAIN  HAVE  TO  WORRY 
ABOUT   REVERSED    LEADS   BURNING   OUT   AN    ALTERNATOR! 


Exclusive!  Only  protector  that  fails 
safe.  If  long-wearing  parts  should  bum 
out,  circuit  is  broken,  charger  won*t 
operate.  Others  fail  in  *'on'*  position, 
dead  short,  quit  giving  the  protection 


you*re  paying  for.  Simple  to  install, 
universal  for  any  charger,  this  one  can 
be  connected  with  AC  line  in,  controls 
operating.  You  can't  go  wrong! 
Triple-A  Specialty  Company,  Chicago 


EVERYTHING  FOR  THE  BATTERY  BUT  THE  BATTERY  ITSELF! 


Vi"«» 


How  Top  Brake  Shops  BuiJ 


Brake  relining  today  is  big  business,  account- 
ing for  over  $700  million  in  sales  each  year! 
Quality  workmanship  coupled  with  a  quality 
brake  lining  can  help  you  get  your  share  of 
this  big  market.  So  why  not  start  now  to 
boost  your  '61  profits!  Start  by  using  the 
sound,  tried-and-true  installation  methods 
used  successfully  by  thousands  of  profes- 
sional brake  mechanics  to  prevent  annoying 
comebacks  and  build  repeat  business. 

Let's  begin  at  the  beginning.  A  car  has 
just  pulled  into  your  shop  and  the  driver  has 
complained  that  he's  having  trouble  with  his 
brakes.  Just  by  pushing  the  brake  pedal  you 
can  learn  plenty.  Check  free  play  of  the 
brake  pedal  with  your  hand.  It  should  be 
from  1/4"  to  1/2"  on  most  non-power 
brakes.  With  power  brakes,  free  pedal  should 
be  anywhere  from  1/16"  to  1/8".  Now  push 
the  pedal  with  your  foot.  If  it  binds  or  locks 
you  have  another  valuable  clue.  It  indicates 
possible  trouble  in  the  pedal  linkage,  mount- 
ing or  master  cylinder. 

Pressure  build-up  should  be  smooth  and 
constant.  If  pressure  builds  up,  then  drops 
off  sharply,  it  may  be  a  sticking  master  cylin- 
der, wheel  cylinder,  or  partially  blocked 
hydraulic  line  .  . .  usually  a  hose.  When  you 
make  the  pedal  test  you  are  also  checking 


pedal  reserve.  If  reserve  is  low,  it  indi 
the  need  for  brake  work,  or  at  least  a 
justment. 

If  the  pedal  "floor-boards"  when  you 
It  down,  it  is  an  indication  of  low  fluid 
in  the  master  cylinder,  excessive  shoe  ti 
or  a  leak  in  the  hydraulic  system.  So  j 
the  pedal.  If  pressure  builds  up,  it  indi 
that  the  shoes  are  moving  too  far.  An  ac 
ment  or  reline  job  is  in  order. 

In  performing  a  reline  job,  each  I 
part  should  be  checked  as  it  is  removed, 
checking-as-you-go  speeds  the  job  and  a 
you  time  to  procure  any  parts  required 
might  not  be  in  stock.  Check  the  wheel 
ings  and  grease  seals  carefully  when  the 
drums  are  removed.  Always  replace  the 
when  doing  the  complete  brake  job. 

Drums  should  be  turned  in  pairs.  Th( 
front  drums  and/or  the  two  rear  shoa 
turned  to  the  same  diameter.  Always  c 
the  drum  diameter  before  and  after  tur 
If  the  diameter  is  more  than  .060"  ove 
standard  drum  diameter,  replace  the  d 
Remember  that  brake  drums  are  heat  r 
voirs.  They  absorb  a  lot  of  heat  during  1 
ing.  The  less  metal  the  drum  has,  the 
the  drum's  capacity  to  absorb  heat  prop 

If  drums  have  been  turned,  be  sure  tc 


Free  play:  1/4"  to  1/2"  on  most  non-power  brakes, 
7/76''  to  )/S"  on  most  power  brakes. 


f96 


Each  part  should  be  checked  as  it  is  removed  to  \ 
job. 

NIOTOR,  September 


lume  Repeat  Business! 


lickness  American  Brakeblok  lining, 
le  lined  shoe  in  the  brake  drum.  It 
imended  that  from  .005"  to  .012" 
e  be  allowed  at  each  end  of  the  long 
gment.  Never  allow  clearance  be- 
^nter  of  lining  and  drum.  This  is  a 
cause  of  noise,  as  well  as  a  contrib- 
)rake  pull. 

:  the  cylinders  thoroughly.  Wheel 
J  are  a  very  critical  part  of  the  brake 
Extreme  care  should  be  taken  to  pre- 
:  or  abrasive  elements  from  getting 
cylinder  area.  Use  only  alcohol  or 
lid  for  cleaning  these  parts. 

you  install  the  brake  shoes  be  sure 
^e  them  in  their  proper  position, 
^our  American  Brakeblok  service 
for  complete  details.  After  you  have 

the  brake  shoes  and  springs,  make 
ispection  to  be  sure  every  part  is  in 
^r  place  before  installing  the  drum, 
rums  are  easily  distorted  when  tight- 
heel  lugs.  Never  completely  tighten 
tel  lug  before  starting  the  others. 

)letely  bleed  the  brake  system  before 
adjustments.  A  power  or  pressure 
is  recommended.  Start  bleeding  the 
blinder  farthest  from  the  master  cyl- 
n  cases  where  there  are  two  wheel 


cylinders  on  a  brake,  bleed  the  lower  one 
first.  Allow  sufficient  fluid  to  flow  through 
each  wheel  cylinder  to  insure  a  complete 
flushing  of  the  system  and  remove  all  air. 

If  brake  is  of  such  design  that  it  has  ad- 
justable anchors,  give  it  a  very  careful  and 
complete  major  adjustment.  If  brake  does 
not  have  adjustable  anchors,  then  proceed 
with  minor  adjustment.  In  the  case  of  servo 
or  self  energizing  brakes,  back  off  star  wheel 
adjuster  14  notches  from  a  tight  brake. 

Needless  to  say,  every  job  which  leaves 
your  shop  should  be  the  very  best  job  it  was 
possible  for  you  to  do.  (Never  return  a  car 
to  the  customer  with  any  drag  between  lining 
and  drum. )  Satisfied  customers  mean  repeat 
business.  They  also  are  your  prime  new  busi- 
ness builders.  The  good  word  gets  around 
.  .  .  and  you  profit  by  it!  (Just  as  you  will 
profit  by  using  high-quality  American  Brake- 
blok on  all  your  relining  jobs!) 


P.  O.  BOX  21  •  BIRMINGHAM,  MICHIGAN 


^mfi 

\  1 

jj^sSPl 

,iK. 

»el  bearings  and  grease  seals  carefully. 


Drums  should  be  turned  in  axle  pairs. 


I,  September  1961 


X^'\ 


>kT 


There's 


il.9^ 


Cut  costs*  save 
time  with  B&D 
accessories 


Regardless  of  whether  you're  inter- 
ested in  wet  or  dry  pick-up,  you'll  find 
B&D-designed  accessories  equip  your 
unit  with  the  versatility  needed  to 
finish  the  job  ahead  of  schedule. 


STANDARD  ATTACHMENTS  feature 
a  full  line  of  ruggedly  built  brushes, 
squeegees,  nozzles,  straight  and  curved 
extensions  for  wet  or  dry  pick-up. 


^XXj 


LIGHTWEIGHT  COMMERCIAL 
ATTACHMENTS  include  handsomely- 
designed    floor    and    dust    brushes, 
upholstery  and  drapery  nozzles,  and 
extension  tubes. 


HEAVY-DUTY  ATTACHMENTS  offer 
you  a  longer-lasting  quality  line  for 
wet  and  d^  pick-up. 

Your  local  BAD  diBtribuior  has  them 
all.  Oive  him  a  call  today! 


5 


ACCESSORIES 
DESIGNED  FOR  THE  TOOL 


MAJOR  DATA 

6  cyi.  V^  V-S  V^ 

Displacement    223  cu.  in.  292  cu.  in.  352  cu.  in.  390  cu.  in. 

Bore  and  stroke  .  .3.62  x  3.60  in.  3.75  x  3.30  in.  4.00  x  3.50  in.  4.05  x  3.78  i 

Horsepower 138  ®  4.200  170  ®  4.200  220  ®  4.300  300  @  4.6( 

Torque    203  ®  2.200  279  @  2.200  336  @  2.600  427  ®  2.8( 

Compression  ratio  .  .8.4:1  8.8:1  8.9:1  9.6:1 

Wheelbase    1 19  in.  119   in.  119  in.  1 19  in. 

Over-oll  length     ...209.3    in.  209.3  in.  209.3    in.  209.3  in. 

Height    54.8  in.  54.8  in.  54.8  in.  54.8  in. 


Ford  Offers  Two 
Full-Size  Cars 


continued  from  page  195 

Brake-adjustment  screws  are  now 
electroplated  for  protection  against 
corrosion  and  sticking,  which 
would  prevent  the  automatic  ad- 
justers from  working  properly. 

Single-speed,  electric  windshield 
wipers  replace  the  vacuum  type  as 
standard  equipment.  A  two-speed 
wiper  with  washer  is  optional. 
Length  of  the  wiper  blades  has 
been  increased  from  13  to  15  in.  for 
greater  coverage. 

The  air-mix  type  of  heater, 
which  has  been  used  off  and  on  in 
various  Ford  Motor  Co.  products 
during  the  past  several  years,  has 
been  reintroduced  in  the  1962  Gal- 
axie.  Water  circulates  through  the 
core  at  all  times.  Temperature  is 
regulated  by  a  damper,  which  di- 


"Winning  Ring"  Contest 

Ramsey  Corp.  has  announced  a 
"Winning  Ring"  contest  in  which 
600  prizes  will  be  awarded  to  in- 
stallers and  suppliers  of  Ramco 
piston  rings.  Six  winners  will  re- 
ceive their  choice  of  either  a  1962 
Corvair  Monza  or  Rambler  Ameri- 
can station  wagon. 

Separate  contests  will  be  staged 
in  October,  November  and  Decem- 
ber. In  each  month,  two  entrants 
in  each  of  the  firm's  50  sales  areas 
will  qualify  for  prizes,  with  a  dupli- 
cate prize  awarded  to  jobber  em- 
ployes selected  by  winners  and 
indicated  on  their  entry  blanks. 

Accept  CCC  Ofifer 

Board  of  directors  of  the  City 
Loan  and  Savings  Co.  of  Lima, 
Ohio,  has  voted  unanimously  to 
recommend  to  its  shareholders  that 
they  accept  an  oflPer  to  exchange 
their  stock  for  common  and  pre- 


rects  some  of  the   incoming 
air  through  the  core  and  the 
into  a  mixing  chamber.  The 
portions  of  warm  and  cold  ai 
termine  interior  temperature. 

Only  a  two-door  and  four- 
sedan  are  offered  in  the  Ga 
100  series.  Galaxie  500  model 
elude  a  two-door  sedan,  two- 
hardtop,  four-door  sedan,  four- 
hardtop  and  convertible.  The 
liner,  a  two-door  hardtop 
sloping  roof  line  and  wrapan 
rear  window,  has  been  dro] 
from  the  line. 

Five  four-door  station  wa 
are  available.  The  Ranch  W 
is  offered  as  a  six-passenger  m 
while  the  Country  Sedan 
Country  Squire  can  be  fumj 
in  both  six-passenger  and  nim 
senger  versions.  The  two- 
Ranch  Wagon  has  been  di 
tinued. 

THE  END.  NOW  TURN  BACK  TO  PA< 


/PS 


ferred  stock  of  Commercial  C 
Co.  Three  shares  of  the  com 
stock  of  the  company  would  b 
changed  for  one  share  of  the 
mon  stock  and  one  share  of  the 
ferred  stock  of  Commercial  C 
Co. 

City  Loan  and  Savings  Co. 
at  Dec.  31,  1960,  resources  in  e: 
of  $145,000,000.  It  restricts  its  c 
ations  to  the  state  of  Ohio  and 
160  offices. 

Two  New  NADA  Directc 

Of  the  seven  directors  electe( 
cently  by  National  Automc 
Dealers  Assn.  members,  two 
new.  They  are  Nelson  C.  Qui! 
New  Castle,  Del.,  and  J.  .\1 
Begnaud,  Lafayette,  La. 

Directors  returned  for  new  te 
are  John  H.  Lander,  Atlanu,  • 
William  E.  Voyce,  Jr.,  Baltim 
J.  M.  Alton,  Columbia,  Mo.;  \^ 
NeflE,  Fremont,  Neb.;  and  Ar 
Pozzi,  Jr.,  Carson  City,  Nev. 

NIOTOR,  September 


d  what  pick-up!  B&D's  new,  longer  line  of  heavy-duty  vacuums 
ans  up  all  dirt  and  grit,  even  wet  sludge  in  the  grease  pit! 


«p'*  out  a  car,  ^^mop'^  up  a  wet  floor . .  .  Black 
ecker's  new  line  of  nine  heavy-duty  vacuum 
lers  helps  any  garage  keep  its  face  dean*  You 
clean  up  anywhere,  have  power  to  spare, 
ility  is  no  problem.  And  if  you  choose  the 
itfle,  whisper-quiet  No.  25,  you  can  carry  it 
ever  you  go  .  . .  strap  it  on  your  back  to  clean 
le  top  of  the  stock  rack. 

designed  tank  inlets  make  for  extra  capacities 

entire  line  ranges  from  H  bushel  to  40  gallons) . 

drain-off  outlets  are  standard  on  stainless 

^  Black  &  Decker' 

■  VfORLD'S  LAROBST  MAKER  OF  POWER  TOOLS 


models  for  quick  and  easy  wet-disposal.  All  attach- 
ments are  as  streamlined  as  next  year's  car.  And, 
don't  forget  famous  B&D  Service.  Check  into  the 
new  line  of  nine  NOW  at  most  B&D  Jobbers  .  .  . 
for  low  monthly  payments.  For  sales  or 
service,  look  in  the  Yellow  Pages  under . . . 

P* """"""""""""""""""  """"""""""       —————. 
The  Black  &  Decker  Mfg.  Co.,  Dept.  509 
Towson  A,  Md.  (In  Canada,  Brockville,  Ont.) 
D  Please  arrange  a  demonstration  of  B&D  Vacuum  Cleaner  line 
D  Please  send  additional  information  on..... 


Name ...Title. 


Company.. 
Address... 


City... 

.  T 


.Tatu^. 


..^\»JUfc.- 


(S^^ 


V\  N  flkVi%^%W««^ 


^\lK«ew 


HERE'S  HOW  to  turn  out 
that  make  cars  safei 


OANGER 
SPOTS 

foCHCCK 

when 

BRAKES 


MASTER  CYLINDER 


BRAKE  HOSE 


BRAKE  LINING 


BRAKE  DRUMS 


WHEEL 
CYLINDERS 


You're  always  right  with  the  Quality  Line 

Waj^nerLociclieed' 

the  best  known^and  most  trusted  name  in  brake  service  products 


200 


NIOTOR,  September  19 


tter  brake  service  jobs 
d  customers  hapoier! 


rr 


standardize  on 


AKE  PA    TS... FLUID... LINING 

lucts  that  function  correctly  so  that  cars  can  stop  safely 


ve  possible  danger  spots  should  be  checked 
kes  are  being  serviced.  For  safety's  sake 
I  to  insx)ect  the  master  cylinder .  .  .  brake 
brake  drums  . . .  wheel  cylinders  . . .  and 
Jig.  Skip  none! 

-eplacement  cylinders,  hose,  fluid  or  lining 
d — ^restore  original  braking  efficiency  by 
gner®  Lockheed®  Products  . . .  It's  a  sure 
urn  out  jobs  that  make  cars  safer — and 
J  happier  . . .  It's  easy — and  profitable. 

Lockheed  Replacement  Brake  Parts 

factured  by  the  same  machinery — to  the 
deifications — as  parts  used  for  original 
it.  Line  includes  master  and  wheel  cylin- 
lir  kits,  pistons,  springs,  washers,  cups  and 
le  for  every  make  and  model  vehicle.  Line 
ides  POWER  BRAKE  REPAIR  KITS 
[ng  brake  cables. 


Wagner  Lockheed  Brake  Fluid  with  T.R.I. 
(Temperature  Resistant  Ingredients)  is  chemically 
balanced  to  function  efficiently  imder  aU  driving 
conditions  . . .  surpasses  S.A.E.  specifications,  meets 
State  laws,  and  conforms  to  Federal  sx)ecifications. 

Wagner  Lined  Brake  Shoe  Sets  are  supplied 
with  lining  contour  groimd  to  compensate  for  nor- 
mal drum  distortion.  "How-to-do-it"  Installation 
Instructions,  and  a  "thank-you"  Dash  Tag  are 
packed  with  each  set.  Line  also  includes  sets,  blocks, 
rolls,  and  slabs. 

Become  a  Franchised  Dealer — enjoy  special 
benefits.  For  details,  ask  your  Wagner  Distributor 
write  us.  Learn  how  easily  you  can  qualify. 


FREE 


Ask  for  Catalog  AU-5M  ...  it  covert 
the  complete  Wagner  Lockheed  line 
of  top^quality  brake  ports,  fluid, 
lining  and  lined  shoes.  Better  request 
a  copy  now— before  the  supply 
is  exhousted. 


Wajjier  EHecfZric  Cbrporation 

Manufacturers  of  LOCKHEED*  Products 


Wagner  Electric  Corporation  ' 

6452    PLYMOUTH  AVE.,  ST.  LOUIS  33,  MO.,  U.  S.  A. 

(Brandies  in  principal  cities  in  U.  S.  and  in  Canada) 

Please  mail  us  Catalog  AU-500 


NAME. 


FIRM  NAME. 
ADDRESS 


:iTY  &  STATE, 


i 


.    September  1961 


^'JSV 


i 


Oldsmobile  Boosts 
Compression 


continued  from  page  66 

supercharger  impeller.  Since  the 
blower  is  downstream  from  the  car- 
buretor, it  pulls  mixture  through 
it,  compresses  it  and  forces  it  into 
the  intake  manifold.  Utilizing  ex- 
haust gases  to  drive  the  super- 
charger eliminates  the  power  loss 
of  mechanical  drive.  To  prevent 
detonation  at  the  10.25-to-l  com- 
pression   ratio,    a    pressure-sensing 


MAJOR  DATA 

P-85                    Dyaamic  88  Super  88  98 

Displacement    215  cu  in.            394  cu.  in.  394  cu.  in.  394  cu.  in. 

Bore  and  stroke   3.5  x  2.8  in.          4.125  x  4.125   x  4.125  x 

3.687   in.               3.687  in.  3.687  in. 

Horsepower 155  ®  4.800*       280  ®  4.400  330  ®  4.600  330  @  4.600# 

Torque    210  @  3.200*       430  ®  2.400  440  @  2.800  440  @  2,800 

Compression  ratio   ..    .8.75:1*                   10.25:1  10.25:1  I0.25:l# 

Wheelbase    1 12  in.                   123    in.  123    in.  126  in.# 

Over-all   length    188.2  in.                213.9  in.  213.9  in.  220  in.# 

Height 52.7  in.                 55.8  in.  55.8   in.  56.6  in.# 

*Power  pock,  standard  on  Cutlass,  optional  on  other  models,  develops  185  hp  ot  4,800 
rpm,  230  Ib.-ft.  torque  at  3,200  rpm,  has  compression  ratio  of   10.25  to    I. 
#Star{ire  engine  develops  345  hp.  with   10.5  to  I  compression  ratio.  Dimensions  of  Storfirt 
models  ore  some  as  Super  88. 


Play  it  SAFE  with  dependable 

KelloggAmerican 

Superior  KelloggAmerican  engi- 
neering and  workmanship  assure 
longer  trouble-free  life. 

Kellogg-American  air  compres- 
sors give  efficient,  low-cost  service 
by  delivering  more  USABLE  FREE 
AIR  per  kilowatt  hour. 

Warehouses  and  parts  depots 
are  strategically  located  through- 
out the  country  to  insure  prompt 
shipment. 

Kellogg-American  produces  over 
250  different  standard  models  from 
Va  thru  20  HP,  single  and  two-stage. 


'•"■'■'.•I 


For  full  details,  see  the  Yellow  Pages  for  the 
name  of  your  nearest  KelloQr-Anierican  jobker  or  write  to: 

KelloggAmerican 

DIVISION  SCAIFE  COMPANY  •   PITTSBURGH  35,  PA. 


J^O^ 


injector  automatically  supplies  a 
mixture  of  water,  alcohol  and  cor 
rosion  inhibitor  to  the  carburetor 
throat  when  supercharger  boost 
pressure  is  from  2  to  10  in. 

The  Hydra-Matic  transmission 
now  has  what  is  described  as  a 
pressure-compensated  shift  pattern. 
Valves  and  orifices  in  the  control 
system  have  been  recalibrated  to 
provide  smoother  shifting  over  a 
wide  range  of  load  and  speed. 

Upper  and  lower  front-suspen 
sion  ball  joints  are  now  packed 
with  grease  containing  molybden- 
um disulphide  and  sealed.  The 
generator  and  distributor  are 
equipped  with  sealed  bearings.  IVr 
der  normal  operating  conditions, 
full-size  1962  Oldsmobiles  are  said 
to  require  no  additional  liibria 
tion. 

Automatic  adjusters  are  incor 
porated  in  the  braking  systems  of 
all  cars  equipped  with  power 
brakes.  Tapered  roller  front-wheel 
bearings  are  used  in  place  of  the 
previous  ball  bearings. 

Alternators  Used 

A  horizontally  opposed,  6  ql 
compressor  is  used  in  all  air-condi- 
tioned Oldsmobiles,  including  the 
F-85.  The  new  unit  has  more  cape 
ity  than  the  previous  5  cyl.  type 
and  is  said  to  be  quieter  in  opera- 
tion. Full-size  cars  equipped  with 
air  conditioning  use  a  52  amp.  al- 
ternator in  place  of  the  generator 
supplied  with  all  other  company 
models. 

Except  for  the  changes  in  air 
conditioning  and  Hydra-Malic, 
which  it  shares  with  its  bigger 
brothers,  the  F-85  is  virtually  ih€ 
same  mechanically  as  the  1961 
model.  The  shape  of  the  front-sus- 
pension isolation  mountings  has 
been  changed  slightly  to  reduce  the 

MOTOR,  September  1961 


transmission  of  road  noise  and 
shock.  Shock-absorber  valving  has 
been  altered  for  more  effective 
damping  of  minor  road  irregulari- 
ties. 

The  155  hp  aluminum  V  8  is 
standard  on  all  F-85's  except  the 
Cutlass  coupe  and  convertible.  The 
latter  models  are  powered  by  a  185 
hp  version  of  the  same  engine.  The 
added  output  comes  from  the  use 
of  a  four-barrel  carburetor  and  a 
compression  ratio  of  10.25  to  1. 
This  engine  is  optional  in  other 
models. 

Bucket  seats  are  standard  in 
both  Cutlasses.  Like  other  models 
in  the  series,  they  have  a  new  one- 
piece  grille  and  ribbed  hood.  Rear- 
end  treatment  is  new,  with  twin 
taillights  on  each  side.  In  addition 
to  the  Cutlass  convertible  and 
sport  coupe,  the  F-85  offers  a  club 
coupe,  a  standard  convertible  with 
bench  seat,  standard  and  de  luxe 
four-door  sedans,  standard  and  de 
luxe  four-door,  two-seat  station 
wagons  and  a  standard  three-seat 
station  wagon. 

Length  Increased 

The  bigger  Oldsmobiles  have 
been  restyled  to  give  the  impres- 
sion of  greater  length,  although 
the  actual  increase  is  less  than  2 
in.  All  two-door  hardtops  and  the 
98  four-door  hardtop  have  a  new 
roof  with  a  contour  similar  to  that 
of  a  convertible.  The  visor  at  the 
rear  of  Dynamic  88  and  Super  88 
sedans  has  been  eliminated.  The 
top  fender  line  has  been  straight- 
ened on  all  models. 

Hydra-Matic,  power  steering, 
power  brakes  and  dual  exhausts 
are  standard  on  both  Starfires.  The 
selector  lever  for  the  automatic 
transmission  is  located  in  the  con- 
sole between  the  bucket  seats. 

Three  Models  Dropped 

While  the  Starfire  hardtop  is  an 
addition  to  the  line  for  1962,  three 
other  models  have  been  dropped. 
A  two-door  sedan  is  no  longer  of- 
fered in  the  Dynamic  88  series, 
leaving  a  four-door  sedan,  two-door 
and  four-door  hardtops,  six  passen- 
ger and  nine-passenger  station  wag- 
ons, and  a  convertible. 

The  Super  88  convertible  and 
nine-passenger  station  wagon  have 
been  discontinued.  The  series  now 
includes  a  four-door  sedan,  two- 
door    hardtop,   four-door   hardtop 

MOTOR,  September  1961 


and  six-passenger  station  wagon. 
The  98  series  consists  of  a  four- 
door  sedan,  two-door  hardtop,  con- 
vertible and  two  four-door  hard- 
tops,  one  with  six  windows  and  the 
other  with  four. 

THE  END.  NOW  TURN  BACK  TO  PAGE  67 


San  Francisco,  Indiana 
County  Share  Awards 

Grand  awards  for  the  best  city 
and  county  vehicle  safety-check 
programs  conducted  last  May  and 
June  have  been  won  by  San  Fran- 


cisco, Cal.,  and  Madison  Ck).,  Ind. 

Circle-of-Safety  awards  went  to 
Oelwein  Junior  Safety  Council, 
Oelwein,  la.,  for  conducting  the 
outstanding  teen-age  sponsored 
check  and  to  the  teen-agers  of  Cof- 
feyville,  Kan.,  for  top  support  to  a 
community  program. 

Altogether  88  awards  were  made. 
The  safety  project  is  sponsored  na- 
tionally each  year  by  the  Auto  In- 
dustries Highway  Safety  Commit- 
tee and  Look  Magazine,  with  the  co- 
operation of  the  Assn.  of  State  and 
Provincial  Safety  Coordinators. 


lEEl  puts  an  oil  refinery 


in  your  customers'  cars! 

Just  like  an  oil  refinery,  a  full-flow  lee  Oil  Filter  not  only  removes 
sludge  and  grit,  it  also  neutralizes  acids  which  often  form  as  a 
by-product  of  combustion.  This  dual-action  purifying  process- 
made  possible  by  lee's  Resinweld!^  construction  and  unique 
antacid  Feridium^  anode -assures  better  engine  performance, 
greater  customer  satisfaction. 

Lee  creates  new  concepts 

in  filter  design  and  efficiency 

Every  dual-action  lee  filter  gives  you  an  extra 
profit  margin  as  well  as  an  extra  sales  feature: 
LEE  Oil  Filters  remove  dirt  and  neutralize  acids; 
LEE  Gas-0-Line  Fuel  Filters  remove  both  sludge 
and  water;  LEE  flame-proof  Air  Filters  prevent 
under-hood  fires  caused  by  carburetor  backfire. 
See  your  jobber  today  for  the  details. 

LEE  FILTERS  pipe  profits  into  your  pooket 

C  19M  •  LEE  FILTER  CORP..  BdUon,  AT.  J.  /  in  C«iMda:  tft7  l<V&ttaT«b^\.^T<yTtnA.o.O^»»A.tVA 


^L^'^i 


mmi€f!ixf^: 


PG'TESTING!  One  reason  why 


^Proving  Ground 


CoDMCtiait  State  Police  check  seal 

on  brake  drums  at  start  of 
Raybestos  Cross-Country 
Brake  Lining  Test  in  Feb- 
ruary. Drums  were  sealed 
so  no  changes  could  be  made 
during  3000-mile  run  from 
Bridgeport,  Conn.,  to  Los 
Angeles.  A  '59  Chevrolet 
and  a  '59  Ford  were  used. 
Stock  sets  of  Raybestos  PG 
Brake  Linings — bonded  on 
the  Chevrolet,  riveted  on 
the  Ford— were  installed. 


Roite  indided  extreacs  ef  wMki 
and  road  condilions— from  the 

severe  cold  in  the  snow- 
covered  mountains  of  the 
Northeast  lo  the  blistering 
hoi  hiLihways  of  the  South- 
west. Neither  snow,  slush 
nor  inicnse  heat  had  any 
noticeable  efiect  on  braking 
efficiency.  City  stop-and-fo 
traffic  produced  much 
greater  temperature  buikhip 
in  linings  and  drums  than 
mountain  or  desert  driving. 


Sth  Straight  year. . .  ^^etu^editoif  wins  at  Indianapolis! 


1st,  2iNl,  3rd  f MShers  rely  or  Raybestos!  A.  J.  Foyt  shot  home  ahead 

of  the  pack  in  the  1961  Indianapolis  ''500/'  Eddie  Sachs  and 
Rodger  Ward  were  right  behind  him.  The  three  had  one  thing 
in  common:  Raybestos  Brake  Lining.  They  knew  they  could 
count  on  it  to  give  them  that  vital  extra  margin  of  safety  as 
they  braked  down  from  over  170  mph  into  those  vicious  turns. 

^Snr' a  provlni  {round  for  Raybestos!  The  long,  hot  miles  of  the 

Ind/anapoUs  classic  add  up  to  real  punishment  for  brakes. 

04 


A.  I.  Foyt  wiRBtr.  1061  Miaaaptfis  "500." 
Speerf.  130.130  iiph^atw  trKk  recart. 


That's  why  we  use  this  race  to  test  and  develop  our  linmgs. 
We  learn  a  lot  from  the  "500"  and,  as  a  result,  when  you 
reline  your  customers'  cars  with  Raybestos  you  know  you  arc 
assuring  them  of  smooth,  safe  stops  every  time. 


For  your  own  set  of  three  8  x  10  photos  of  A.  J.  Foyt,  Eddie 
Sachs  and  Rodger  Ward,  just  send  SI. 00  (to  cover  handling  and 
po^iiaye)  wifh  your  name  and  address  to  Raybestos. 


N\OTOR,  ScptemlKT  1961 


ing  means  safety  for  your  customers! 


Test  vehides  were  thoroufhly  in- 

Stramented  in  order  to  provide 
a  complete  record  of  brake 
applications.  A  U-tube  de- 
celerometer  and  a  line  pres- 
sure gage  on  the  hydraulic 
system  recorded  brake  per- 
formance for  each  stop. 
Counters  recorded  the  total 
number  of  stops  (over  2420 
brake  applications  were 
made),  and  four  pyrometers 
measured  the  brake  lining 
temperatures  at  each  wheel. 


sAFE^AGE  helps  you 
ih  every  possible  sale! 

3]utionary  caliper-type  instrument  enables  you  to 
•torists  how  much  or  how  little  stop  is  left  in  their 
^o  make  wheels  oflf  reaiiy  pay  off,  use  it  with  the 

(includes  adjustment 

ont  wheels,  SAFE-T-GAGE  linings 
brake  drums 
t  front  wheel  bearings 
brake  assembly 
hydraulic  system 
brakes  or  recommend  reline 
:est  brakes 


POINT 

BRAKE 

CHECK 


REUNi  WITH 


Lining  wear  measnremeot  witk 
Riybestes  SAFE-T-GAGE*  at 

end  of  trip  revealed  that  the 
projected  average  life  of 
stock  Raybestos  PG  Brake 
Lining  in  this  type  of  test  is 
equivalent  to  14  cross- 
country trips.  Though  lining 
wear  was  the  most  impor- 
tant finding  of  the  test,  it's 
also  worth  noting  that,  as 
expected,  the  Raybestos  lin- 
ings used  on  this  cross- 
country run  never  pulled, 
squealed  or  faded. 

*PaL  pending 


You  can  get  this  Safe-T-Gage  free 

with  a  Raybestos  8-set  assortment. 

See  your  Raybestos  jobber. 


mCA'S  BtGGiST  SilUm  mCTtON  MATEmAL 

iSTOS   DIVISION   of   Raybestos-Manhattan,   Inc.,  BRl^^^^^^\.  ^^"^^ 


3R,  September  J 961 


^^y^ 


Automatic  Drive  for  Mercedes 


Aluminum    fuel-injected     engine    powers    300    SE 


New  top  model  in  the  Mercedes- 
Benz  line,  this  300  SE  has  a  four- 
speed  automatic  transmission  of  the 
company's  own  design.  Other  stand- 


ard equipment  items  include  power 
steering,  disc  brakes,  air  suspension. 
Aluminum  fuel-injected  engine  de- 
velops 185  hp. 


Dealers  Rush 
To  GW  Plan 


continued  from  page  98 

$10  to  $25  more  for  these  units 
than  for  run-of-lot  jobs.  However, 
this  is  not  the  intent  of  GW,  which 
seeks  first  to  enhance  the  prestige 
of  the  dealer  selling  used  cars,  and 
second  to  get  buyers  in  the  habit  of 
coming  back  to  the  dealer  for  serv- 
ice instead  of  going  to  an  inde- 
pendent as  so  many  of  them  habitu- 
ally do.  If  a  used  car  is  sold  for 
more  than  the  going  price  because 
of  the  GW  tag,  the  difference  is  all 
gravy,  except  for  salesman's  com- 
mission. 

On  the  face  of  it,  GW  might 
look  like  a  costly  undertaking  for 
the  dealer  because  of  the  15  per 
cent  he  gives  away  in  service,  not 
only  on  the  cars  he  sells  but  also 
on  GW  cars  sold  by  other  subscrib- 
ing retailers. 

In  reality,  the  service  business, 
even  at  85  per  cent  of  his  normal 
charges,  is  business  he  would  not 
ordinarily  get,  because  the  usual 
used  car  buyer  does  not  return  to 
the  dealer's  shop.  That  results  in 
an  increase  in  service  business.  And 
all  this  is  cash  on  the  barrel  head, 
eliminating  all  collection  costs  and 
bad  debt  write-offs. 

The  dealer  saves  additionally  on 
policy  adjustments  and  a  substan- 
tial amount  on  used  car  recondi- 
tioning expense. 

0£  course,  the  dealer  has  to  pay 


for  the  privilege  of  operating  un- 
der GW;  in  the  case  of  Iowa,  this 
amounts  to  a  fee  of  $25.  For  this  he 
receives  his  certificates,  the  bro- 
chures listing  the  other  members 
in  his  state,  embossed  used  car 
stickers  and  window  identification 
decals.  These  can  be  reordered  at 
nominal  prices. 

It  is  considered  essential  that  at 
least  25  per  cent  of  the  dealers  in  a 
state  join  the  plan  before  it  can  be 
effective. 

States  now  using  the  plan,  in  ad- 
dition to  Iowa,  are  South  Dakota, 
Wisconsin,  Illinois,  Nebraska,  Mis- 
sissippi and  Washington.  Pennsyl- 
vania, Michigan,  and  North  Da- 
kota begin  in  October  and  Colo- 
rado joins  up  in  December. 

Utah  and  Indiana  have  already 
approved  adoption  of  the  plan  but 
no  date  has  been  set. 

In  Canada,  Ontario  province  has 
been  using  the  plan  since  last 
April. 

GW  is  a  copyright  plan.  The 
copyright  is  held  by  the  Iowa  Au- 
tomobile Dealers  Assn. 


Alerts  Sleepy  Driver 

An  electrical  device  which  auto- 
matically alerts  a  sleepy  driver, 
then  shuts  off  the  engine  if  he  fails 
to  respond  to  the  signal,  has  been 
developed  by  Liberty  Mutual  In- 
surance Co.  Research  Center.  The 
Alert-O-Matic,  which  is  installed  in 
the  company's  Survival  Car  11,  can 


be  wired  into  the  ignition  syiiei 
of  any  car. 

Every  60  seconds  a  light  flash^t 
test  the  driver's  reactions.  If  helaf 
the  horn  ring  within  five  seo^ 
the  light  goes  out.  If  he  fails  tor 
spond  to  this  signal,  the  car's  l|oi 
blows.  If,  after  another  three  sc 
onds,  the  driver  has  still  not  pudK 
the  horn  ring,  the  device  switch 
the  ignition  off  and  on  for  a  perk 
of  five  seconds.  Finally,  if  thcic 
no  response,  the  ignition  is  aot 
matically  shut  off. 

The  units  are  now  being  fid 
tested  throughout  the  country. 


Booklet  Tells  How 
To  Get  Servicemen 

A  new  16-page  booklet,  publiali 
for  the  Automotive  Industry-Va 
tional  Education  Conference  by  tl 
Automobile  Manufacturers  A« 
explains  in  detail  how  car  deak 
of  the  country  can  obtain  autoa 
tive  mechanics. 

Covered  by  the  booklet  are  $» 
topics  as  organizing  local  adviso 
committees  to  work  with  the  paU 
schools,  participating  in  carecr-d 
conferences  at  local  high  school 
holding  open  houses  for  automod^ 
students  and  teachers  and  partidp 
tion  in  cooperative  study  trainii 
programs. 

Copies  of  the  booklet  may  beol 
tained  from  the  Automobile  Mani 
facturers  Assn.,  320  New  Genu 
Bldg.,  Detroit  2.  Mich. 

Missouri  Car  Dealers 
Appoint  Kalberloh 

Ralph  J.  Kalberloh  has  been  a| 
pointed  executive  vice  president  ( 
the  Missouri  Automobile  Dealo 
Assn.,  replacing  James  A.  Gonna 
who  has  accepted  a  similar  pos 
with  Los  Angeles  and  souther 
California  dealer  groups. 

Award  Dedicated  to  Cooper 

The  "Mr.  Colorado  Dealer 
award,  sponsored  by  the  Colorad 
Automobile  Dealers  Assn.,  has  bee 
designated  this  year  as  the  Walte 
B.  Cooper  Memorial  Award  in  hoi 
or  of  the  late  president  of  the  Ni 
tional  Automobile  Dealers  Asa 
Mr.  Cooper  operated  a  dealershi 
in  Fort  Collins  and  was  a  leader  i 
educational,  civic  and  youth  affair 


j^oe 


M O TO R ,  September  19fi 


There  are  48,000,000  customers  for  GUMOUT  on  the  road  right  now! 
48,000,000  cars  with  dirty  carburetors!  48,000,000  cars  in  trouble  with 
stalling  ...  or  bucking  ...  or  hard  starting  ...  or  high  gas  consumption  . . . 
or  poor  power  ...  or  other  performance  failures.  Give  'em  what  they  want 
. . .  Give  'em  GUMOUT!  The  most  reliable,  best  known,  most  widely  used 
*'on-the-engine"  carburetor  cleaner  in  America! 


JMOUT   Cleveland   4,   Ohio 

OR»  September  ]96i 


*LV\ 


New  Engines  Run 
On  Various  Fuels 

Detroit  Diesel  Engine  Div.  of 
General  Motors  has  developed  a 
series  of  engines  that  can  operate 
on  a  variety  of  fuels  ranging  from 
Diesel  oil  to  gasoline. 

The  company  revealed  it  could 
offer  the  armed  forces  12  multifuel 
powerplants  of  uniform  design  rang- 
ing from  20  to  650  hp.  Each  is  capa- 
ble of  burning  various  grades  of 
gasoline,  compression-ignition  fuel, 
jet   kerosene  or  Diesel   fuel.   The 


fuels  may  be  used  singly  or  in  com- 
bination without  any  additional 
engine  adjustment. 

Power  output,  however,  will  vary 
with  the  type  fuel  used.  Neverthe- 
less, versatility  of  fuel  requirements 
permits  use  of  any  available  fuel  in 
any  field  location. 

Although  development  of  this 
type  engine  has  reportedly  pro- 
gressed to  satisfy  the  needs  of  the 
military,  there  are  no  immediate 
plans  to  offer  a  multifuel  power- 
plant  for  passenger  cars. 

The  company  reports  that  most 


You'll  do  hundreds  of  jobs 

easier  and  faster  with  all 


5 


CHIMIN  lllllENT  Till 
Nia«iilli.  PUIS] 


Demonstrating  Detroit  Diesel's 
multifuel  engine.  Lever  allows 
operator    to    switch    fuel    types 

of  its  engines  now  in  service  could 
be  converted  for  multifuel  opera- 
tion by  changing  only  three  basic 
assemblies,  and  providing  a  pri- 
mary fuel  pump. 

New  engines  for  the  military 
have  23-to-l  compression  ratios  and 
are  adaptations  of  standard  "V" 
and  "in-line**  models. 


Is  It  Legal? 


continued  from  page  86 

he  didn't  know  that  he  w^as  lying. 

"The  customer  asked  the  ques- 
tion. It  was  important  to  the  cus- 
tomer. There  was  a  difference  in 
the  models.  One  was  better  and 
was  worth  more  money.  The  deal- 
er answered  that  the  car  was  the 
better  model.  It  was  actually  the 
cheaper  model. 

"The  case  would  be  different  if 
there  was  no  practical  difference 
between  the  models.  Then,  the  rep- 
resentation would  not  be  material. 

"The  case  would  also  be  differ- 
ent if  the  dealer,  when  he  made 
the  representation,  actually  be- 
lieved that  the  representation  was 
true  and  had  reasonable  ground 
for  such  belief.  F"or  example,  the 
car  might  have  had  deceptive 
markings  or  identification  signs 
which  misled  the  dealer. 

"But  in  this  case,  on  his  own  ad- 
mission, and  it  is  quite  clear  any- 
way, the  dealer  did  not  know  to 
which  series  the  automobile  be- 
longed, but  nevertheless  made  a 
representation  that  it  belonged  to 
the  more  costly  group.  The  buyer 
believed  and  bought.  This  is  a  sim- 
ple swindle^  and  the  buyer  is  enti- 
tled to  his  damages." 

Based  on  case  reported  In  340  8.W.  Sd  tt  pift 
435   (Mo.) 


?Ofi 


^OTOR,  September  IW 


For  Really 

Quick  Service 


AiitDl^aiiifer^ 

"Built-in  Brains" 

make  tune-up 

Fast...  Simple...  Easy 


H  Yes  Sir!  This  is  the  easiest  to  use, 
fastest,  simplest  and  most  accurate  tune- 
up  equipment  b€w  none!  Don't  take  our 
word  for  it . . .  ask  any  mechanic  who 
uses  it  Or  to  convince  yourself  have  your 
Jobber's  salesman  give  you  a  demonstra- 
tion. You'll  be  glad  you  did.  With  Auto 
Ranger  you  can  do  more  tests,  more 
accurately  and  in  less  time.  It's  practical 
and  profitable.  Right  from  the  start.  Auto 
Ranger  lets  you  put  more  cars  in  top 
running  order  with  the  greatest  of  ease. 
Try  it  Call  your  Jobber  today. 


T1>J— Tach,  Dwell,  Ignition  Tester.  WiUi  1 
hook-up  moke  these  Ignition  and  Carbu- 
retor tests:  1— Dynamic  Point  Resistance, 
2^ Dwell.  3— Distributof  Wear.  4 -Engine 
Idle  Speed,  5— Carburetor  Idle  Mixture, 
6— (gnJtion  Miss,  7— Ignition  Output. 


CBS— Chargingp  Battery  and  Starter 
Tested'.  Do  a  complete  job  of  trouble 
shooting  and  servicing  6,  12*  24  and  32 
volt  AC  and  DC  charging,  battery  and 
starter  systems.  Tests  are  automaticdlly 
set-up  by  turn  of  a  knob. 


CCM— Condenser,   Coil,   Magneto  Tester. 

With  this  one  instrument  the  average 
mechanic  with  no  special  training  can 
test  Condensers,  Coils.  Magnetos  and 
Electrical  Components  on  all  types  of  ig- 
nition systems  of  any  type  of  gas^oline 
engine. 


GRT-^Generator,  Regulator  Tester.  Makes 
all  charging  system  tests  almost  auto- 
matic. As  easy  as  A,  B,  C:  One  hookup 
(GRT  automatically  verifies  correctness), 
A- Select  test.  B-Turn  Knob,  C-Read 
Meter.  That's  atl! 


TD-Tadi,  Dwdl  Tester.  Ultra  simpllfedl 
For  work  on  all  6  and  12  volt  systems  of 
4,  6  and  8  cyclinder  engines.  Use  it  for: 
1— Distributor  Testing  and  Servicing,  2— 
Idle  Speed  Adjustment  3— Carburetor 
Idle  Mixture  Settings. 


BL-Battery  Loeder.  For  6  and  12  volt 
systems.  Checks  Cranking  and  Operating 
voltages.  Tests  for  1— Battery  Leakage, 
2— Battery  Capacity  and  Condition,  3— 
Starter  Amperage  Draw,  4  — Resistance 
of  Cables,  Switches  and  Connections. 


OTOR,  September  1961 


va^^ 


FLUID  FLOWS  THROUGH  BRUSHES 


TO   MAKE  PARTS 


CLEANING    EASIER 


AND    FASTER 


PARTS  CLEANER 

Fluid  flows  through  a 
nylon  brush » a  steel  brush, 
and  a  flexible  spout  to  make 
parts  cleaning  easier  and  faster 
than  ever  before  with  a  Wi-To-Co  Parts 
Cleaner.  A  valve  directs  fluid  through  one  of  three 
flexible  arms.  A  new,  mesh  bottom  basket  makes 
it  easier  to  clean  and  harder  to  lose  small  parts. 
The  extremely  large  and  efficient  filtering 
system  saves  fluid,  pays  for  itself  in  a  hurry. 
Automatic  transmission  and  other  parts  come 
out  microscopically  clean!  Only  $218.35  list! 
Write  today! 

%lflNONA  TOOL  MFG.  CO. 

IHHi  WINONA*  MINNESOTA.   U»  S.  A.  ■■■ 


^Miae  HEXSET  NO.  777 

Taps  and  Dies  that  cover  the  Autofront ! 


^    ^^^  ViES  HEX-^^of  use  with  standard  wrenches. 
Assures  positive  grip. 

^  17  TAPS  AND  17  DIES— to  handle  all  the  jobs. 

||^  3  TAP  WMNCNES— for  efficiency  in  any  size. 

^  2  DIE  STOCKS— r'  Hex;  %'  Hex. 

1^  1 1  FRAaiONAL  SIZES— V4  to  V<  NF  and  NC,  %''  Pipe. 

^  6  MACHINE  SCREW  SIZES— needed  in  the  repair  shop. 

•  SMART  MAROON  CHEST 
— strong,  light  and  com- 
pact. Molded  of  durable 
polyethylene  plastic. 

Ask  your  jobber  or  write  for 
literature: 

RINCK-MclLWAINE,  INC. 

16  Hudson  Street 

NewYork13,N.Y. 


Capital  Close-Ups 


SPECIALISTS   IN  FINE  TOOLS  FOR  AUTOMOBILE  MECHANICS 


^lO 


continued  Irom  page  49 

buying  by  the  public.  Many  a  motorist  caught  with 
an  old  car  when  production  was  halted  in  World 
War  II  will  seek  to  avoid  a  similar  fate. 

Repair  volume  should  also  rise,  for  the  same  rea- 
sons. People  who  cannot  afford  a  new  car  will  seek 
to  take  better  care  of  what  they  have.  Prices  are  likely 
to  inch  upward  too,  thereby  improving  the  profit  pic- 
ture. A  1962  business  boom  is  being  foreseen  by  gov- 
ernment forecasters. 

Army  to  Test  New  Amphibian 

"Neither  snow  nor  rain  nor  heat  nor  gloom  of 
night  .  .  ."  shall  stay  the  Army's  new  rubberrtracked 
vehicle  P-A-T  from  completion  of  its  rounds.  Nor  will 
mud,  hard-packed  surface,  water  or  soft  tundra.  Uti- 
lizing a  new  concept  of  transportation,  the  revolu- 
tionary new  vehicle  operates  on  a  continuous  track  of 
rubber-impregnated  cells  filled  with  low  pressure  air. 
This  permits  it  to  travel  over  soft  terrain  or  water 
with  equal  facility. 

Dubbed  PAT,  for  Plenum  Air  Track,  the  vehicle 
has  an  air  supply  chamber  (plenum)  which  replaces 
air  automatically  if  pressure  is  lost.  The  cells  become 
self-sealing  if  punctured.  Advance  estimates  call  for 
PAT  to  travel  about  50  mph  over  highways  and  10 
mph  over  water,  or  twice  the  s{>eed  of  present  am- 
phibians. Experiments  will  get  under  way  at  Fort 
Eustis,  Va.,  shortly.  Chance  Vought  Corp.  has  been 
awarded  a  $20,000  Army  contract. 

Africans  to  See  Repairshop 

A  try-it-yourself  repairshop  will  feature  a  V.S. 
Dept.  of  Commerce  exhibit  to  be  staged  in  Novem- 
ber at  Accra,  Ghana.  Practical  instruction  in  use  of 
American  tools  and  techniques  will  be  offered,  with 
students  graded  on  workmanship.  Also  on  display 
will  be  miniature  machine,  sheet  metal,  woodwork- 
ing, and  heat-treating  shops. 

Elsewhere  on  the  show-ii-abroad  schedule.  Ford's 
T-Bird  is  included  in  a  transportation  exhibit  to  be 
opened  by  USIA  in  Moscow  later  this  month.  In  Oc- 
tober, Commerce  will  unveil  a  complete  automobile 
repair  show  at  the  Peruvian  Fair  at  Lima,  plus  a  lire 
recapping  plant.  A  similar  display  will  go  to  New 
Delhi,  India,  in  November. 

Big  Business  Foe 

A  veteran  crusader  against  big  business,  A.  Ever- 
ette  Maclntyre,  now  Counsel  of  the  House  Small  Bus- 
iness Committee,  will  become  a  member  of  the  Fed- 
eral Trade  Commission  on  September  26.  Macln- 
tyre's  nomination  was  announced  months  ago  by 
President  Kennedy  and  the  Senate  obliged  by  con- 
firming him  eight  weeks  before  the  vacancy  occurs. 
Commissioner  Maclntyre  will  replace  Robert  T.  Sc- 
crest,  a  former  Republican  Congressman.  Of  course, 
Maclntyre  is  a  Democrat.  He  has  made  a  career  of 
fighting  big  business,  having  served  on  the  FTC  sun 
before  taking  refuge  on  Capitol  Hill  during  the  Eis- 
enhower administration.  Maclntyre  is  a  protege  of 

[continued  on  pace  2lJ 

MOTOR,  September  1961 


Mpital  Close-Ups 


ontinued  from  page  210 

lep.  Wright  Patman    (D.,  Tex.),  perennial  Chair- 
nan  of  the  House  Small  Business  Committee. 

U.S.  Orders  Blow-by  Controls 

Devices  to  reduce  crankcase  fumes  by  routing  blow- 
zy to  the  intake  manifold  will  be  required  equip- 
aent  on  all  cars  purchased  by  the  U.S.,  starting  with 
962  models.  Uncle  Sam's  purchasing  agency,  General 
ervices  Administration,  has  also  decreed  that  fed- 
rally  purchased  cars  must  be  fitted  with  seat-belt  an- 
hors  on  both  front  and  rear  seats.  Factory  installa- 
ion  of  anchors  is  expected  to  cut  the  cost  of  adding 
>elts  from  as  high  as  $20  to  as  low  as  $3.50. 

Major  car  makers  are  planning  belt  attachments 
or  front  seats  only  on  new  models,  so  cars  sold  to  the 
J.S.  will  require  special  treatment. 

Shorts 

U.S.  Dept.  of  Agriculture  will  issue  this  fall  or 
winter  results  of  a  survey  taken  by  the  Census  Bureau 
ast  May  on  the  "average  service  life"  of  cars.  Goal  is 
o  produce  information  to  allow  households  to  know 
n  advance  when  a  car  replacement  will  be  needed. 
.  .  American  Motors  landed  a  $3,600,000  Army  con- 
ract  for  1,232  "Mighty  Mite"  trucks,  to  be  used  by 
he  Marine  Corps. 

THE  END.  NOW  TURN  BACK  TO  PAGE  50 


«w'«i«.^w»FlRSTAlD 
FOR  SLIPPERY 
FLOORS! 


AUTO-DRI*.  i..n 

economical  prescrlptloft 
against  accidents. 
Your  broom  brigade  easily 
spreads  this  carpel^f- 
safety  on  wJth  rake  or 
broom. .  .the  thirsty 
granules  tnstantly  soak  up 
oil,  grease,  liquids  . . .  pull 
deep  deposits  out  of  floor. 
Leave  AUTO-DRI  Ofit  or 
remove  and  reuse  until 
saturated.  AUTO-DRI  Is 
mineral . . .  won't  burn. 
Casts  only  a  fraction 
of  m  cent  per  sq.  ft. 
of  protection! 


Write  for 
generous 

SAmti 


■pet  E  □  f -  DftT    C  I V  r  S!  O  ^i 


Minerals  &  Ctiemicats  Philipp  conPORAnoNi 

2W  ESSEX  TURNPIKE  MENU)  PARK.  NEW  JERSEY 


NEWSFLASH! 


Now!   Faster  Edging   of 


WYNN'S  SPONSORS 

"BEN 

CASEY" 

EXCITING  NEW 


NIGHTTIME  NETWORK  TV  SHOW 


ABC-TV's  great  new  hour-long  hos- 
pital drama  series,  "Ben  Casey/' 
starring  Vincent  Edwards,  will  start 
selling  your  customers  Wynn's 
Friction  Proofing  products  in 
October.  All  the  more  reason  you 
should  stock  up  on  the  fast-selling 
Wynn's  line  now!  Check  your  local 
TV  listings  for  the  "Ben  Casey" 
starting  date,  time  and  channel  in 
your  area. 


AUTO 
GLASS 


Plus  60%  Increase 
n  Belt  Life  .  .  . 

Sensational  new  ContocI 
Rubber  Roller  Ploten 
gives     longer    belt    life, 
faster,     smoother 
edging      without 
chipping.     Elecfnc- 
ally     Controlled 
Water  Valve  auto- 
maticolly    opens 
^^  and  shuts  with  op- 
era tr  on  of  motor. 

Standard  fif  thft  Glasf  Shop  Trade— 
S«verol  Thauiond  in  Operation 


SOMMER  &  MACA  Qiai4,  MccJu4fen4^  Cc 

AufDmoljvv  OvpDftment' 
552^  WEST   OGDEN  AVENUE,  CHICAGO  50.   ILLINOIS 


^OTOR,  September  1961 


nX'S 


Comet  Emphasizes  Quiet 

continued  from  page  51 

plated  with  tin  instead  of  chrome. 
The  valve  seat  for  the  carburetor 
float  needle  is  now  made  of  plastic, 
which  can  envelop  small  particles 
of  dirt,  preventing  flooding  caused 
when  the  needle  valve  is  held  off 
its  seat.  A  single  bolt  holds  the  air 
cleaner  on  the  carburetor.  The  fast 
idle  cam  has  been  altered  to  pre- 
vent excessive  engine  speed  on  cold 
starts. 

Extend  Service  Periods 

The  factory-fill  coolant  is  suit- 
able for  year-around  use  in  temper- 
atures as  low  as  35  deg.  below  zero 
and  is  said  to  be  effective  for  30,- 
000  miles  or  two  years.  The  life  of 
the  fuel-filter  element  has  been  ex- 
tended from  12,000  to  30,000  miles. 
Recommended  oil-drain  period  is 
now  6,000  miles.  The  bypass  valve 
has  been  moved  from  the  bottom 
to  the  top  of  the  filter  to  prevent 
circulation  of  sludge  should  the 
filter  become  clogged. 

"^he  starter  has  been  made  small- 


er and  quieter.  Generator  capacity 
has  been  increased  from  25  to  30 
amp.  A  rubber  shield  over  the 
commutator  end  protects  it  from 
dirt  and  water.  Brushes  are  mount- 
ed in  a  trailing  position  to  reduce 
noise. 

Manual  transmissions  incorpo- 
rate an  interlock  in  the  linkage 
which  prevents  engagement  of  first 
or  reverse  gears  until  the  clutch  is 
completely  released.  The  lever  has 
been  lengthened  and  linkage  re- 
vised for  easier  shifting.  The  throt- 
tle valve  on  the  automatic  trans- 
mission is  now  controlled  by  mani- 
fold vacuum  instead  of  throttle 
linkage.  Throttle  linkage  adjust- 
ment, therefore,  is  eliminated. 

Brake  drums  are  honed  to  re- 
duce noise  and  roughness,  partic- 
ularly on  light  applications.  Addi- 
tional slots  in  the  wheel-bearing 
nuts  permit  finer  bearing  adjust- 
ment. Two-ply  tires  are  standard 
on  all  models. 

The  sound-deadening  package, 
first  introduced  on  the  S-22,  is  now 
used  in  all  models.  Glass  fiber  hood 
insulation,  triple-layer  floor  insula- 
tion and  factory  undercoating  com- 


MAJOR  DATA 

Sfotioi 
Sedons  Wo9oi 

Displacement    . .  144  cu.  in.*  144  cu. 

Bore  ond  stroke    3.50x2.50  in.  3.50i2i 

Horsepower 85  ®  4.200  BS  @  A 

Torque    134  ®  2.000  134  ® 

Compression 

ratio     8.7:1  8.7:1 

Wheelbose        . .  1 14  in.  1 09  J  if 

Over-oil  length  .  194.8  in.  191.8  ii 

Height    54.5  in.  55    in. 

^Optional  170  cu.  in  engine  has 
3.50  X  2.94  bore  and  stroke,  de- 
velops 101  hp  at  4,400  rpm  and 
156    Ib.-ft.    of    torque    ot    2.400 

bine  with  sound  deadener  in 
parts  of  the  unitized  body  to 
out  engine,  road  and  wind  no 

THE  END.  NOW  TURN  BACK  TO  PA 


Forms  New  Unit 

A  Product  Diversification  ] 
has  been  created  by  Lyon  I 
Products,  Inc.  Besides  investig 
new  products,  the  new  depart 
will  make  market,  sales,  produ 
and  other  studies  in  conne 
with  these  products. 


NEW! 


completely  modern... 
accurate! 
NIEHOFF  ignition 
testing  equipment 


iJi  thm  way  iliix>tt«h  .  .  from'  the  Jesk.  moimn 
jrHiif  of  tbeor  dunibi*  outer  cvbittatto  to  thsir  built- tn  aoeuracy. 
Thk  new  NlKito^T  kfnitioo  tastiog  •qutpmaat  wna  tlovulopttd 
Iji  tsiiilu!  yoQ  mnd  yiMtr  alatiafi  m  lune-up  iMditr.  Y<w*U  li^# 
their  onnHMctfTM,  eaay^to^reAd  diak,  limpls  oootrolt,  eonven- 
imi  haiwilee.  long  troobte^free  performaoce. 

Y<Kij-  Bmn  Oww  w%ih  NiEaorrf 

Se«  Ibe  cc^mpktB  Utm  of  NiBOOrr  Igmtton  Fmiis  end  Toetinf 
B<|ttl|iiociii  ai  yimr  NiB»nFF  Jobbar— «r  writ#  direct  li>d«y. 

NIEHOFF 

AUTOMOTIVK  PRODUCTS 

C  L  NIIHOrr  I  CO.    •    I92SW.  UefifciAvc    «    CHioci  30Jt»tnots 


JS^J4 


MOTOR,  September 


tust  System  Service  Time 

ued  from  page  60 

cuts  power  and  overheats  the 
e.  Tools  for  rounding  or  ex- 
ng  pipe  ends  are  available  for 
ing  tailpipe  ends  to  their 
lal  roundness. 

ore  checking  for  leakage  or 
:tions,  run  the  engine  until  it 
?s  normal  operating  tempera- 
Test  the  manifold  heat  con- 
ilve  for  proper  functioning  to 
e  both  sides  of  a  dual  system 
irrying  their  proper  portion 
laust  gases. 

derate  the  engine  sharply 
1  times.  High-frequency  rat- 
>ming  from  a  muffler  indicate 
or  broken  baffle  plates,  while 
tr  vibration  may  be  caused 
ounding  of  the  muffler  or 
on  the  frame  or  body  as  the 
e  rocks  on  its  mounts.  Whis- 
enote  leakage. 

:h  the  engine  running,  watch 
loke  at  all  joints.  Pay  partic- 
ittention  to  the  slots  in  the 
T  at  both  inlet  and  outlet 
ctions.    Leakage    will    occur 


here  if  the  pipes  do  not  overlap 
these  slots.  For  a  positive  leakage 
test,  partially  restrict  the  end  of  the 
tailpipe.  Rapid  build-up  of  pres- 
sure in  the  system  will  force  smoke 
out  of  the  smallest  crack  or  hole. 
Exhaust  smoke  will  be  easier  to  de- 
tect if  you  squirt  a  small  quantity 
of  oil  or  kerosene  into  the  car- 
buretor air  intake. 

To  check  for  restrictions,  hold 
your  hand  close  to  the  exhaust 
pipe  and  move  it  slowly  past  the 
muffler  and  tailpipe.  If  there  is  a 
noticeable  drop  in  temperature  at 
any  one  [X)int,  look  for  a  restric- 
tion there. 

Position  Correctly 

A  new  muffler  or  resonator 
should  be  inspected  before  instal- 
lation to  determine  whether  it  has 
a  drain  hole.  If  it  does,  be  sure 
the  hole  is  correctly  positioned  at 
the  bottom  during  installation. 

Application  of  muffler-sealing 
compound  or  a  non-hardening  gas- 
ket cement  around  pipe  and  muf- 
fler ends  before  joining  together 
makes  installation  easier  as  well  as 
providing  a  leakproof  joint. 


Alignment  and  clearance  of  the 
exhaust  system  is  particularly  criti- 
cal on  the  newer  cars  with  complex 
pipe  shapes.  If  any  part  of  the  sys- 
tem is  in  direct  contact  with  body 
or  frame  members,  the  exhaust  im- 
pulses within  the  pipe  or  muffler 
cause  annoying  vibration.  On  some 
systems,  ball-shaped  joints  are  used 
to  permit  easier  alignment. 

One  method  of  aligning  newly 
installed  pipes  and  mufflers  to  ob- 
tain clearance  with  other  imder- 
body  components  is  to  start  the  en- 
gine after  the  various  members 
have  been  assembled  and  brackets 
and  hangers  loosely  installed.  Final 
lightening  of  clamp  bolts  and  re- 
quired adjustment  for  clearance  is 
then  made  with  engine  running  so 
that  possible  points  of  contact  are 
more  readily  seen  of  heard  as  the 
loose  pipes  vibrate. 

THE  END.  NOW  TURN  BACK  TO  PAGE  61 


Can  You  Name  It? 

Answer  to  question  on  page  161 

This  was  the  first  Chrysler,  a  1924 
model. 


NEW! 


sales  merchandising 

cabinets!   new 

ignition  assortments! 


Ooaai|)t<tfiely  tww,  funciSonatly  d«^^^^^^^^^^Kg  oiAtmS! 
liAnilw^mi'tv  ifyjed  lo  cofiipliinffni^^HHHffiRaibinet  can 
be  '^Mbjrm  iU««mliDe(l  ttock  c^mtrol  aiid  am  he  hung  ^tx 

wuMi  or  pi.ic«d  on  amt^atn  l«ii.  Service  •Itidui  a.n  i^oi  the 

f«sU5it  tumovvr  kimtm  •cteei^d  In  five  ymi  quu\  m  yvMir 

mvnttiDeiL 


Un*   (^ 


of  cAbiMrti.  In 

buRfficr*. 
huOriinft, 

Youf  BwT  OiT  Wttb  NisHorr 
fncnt  Hi  y^Di 


ift     n«*^L^     tk« 


aaiy*lo  1IM  tiiii#*up 


!]n<  Equip* 


I 


NIEHOFF 


AUTOM^ 

Off  t  CO     •    rrv^   t; 


«»»tOOUCT0 


OR,  September  1961 


^X^ 


Lincoln  Easier  to  Maintain 

continued  from  page  65 

maintain  more  uniform  contact 
with  the  commutator,  reduce  noise. 
All  generators  are  run  in  before  in- 
stallation in  the  car. 

The  starter-motor  drive  gear  is 
positively  aligned  with  the  flywheel 
ring  gear  by  mounting  the  motor 
on  a  steel  plate,  doweled  to  the  fly- 
wheel housing.  More  accurate  mesh- 
ing of  the  gears  reduces  starter 
noise. 


The  hydraulic  windshield  wiper, 
introduced  in  1961,  has  been  sim- 
plified. The  regulator  valve  is  now 
located  in  the  motor  housing,  elim- 
inating three  hoses  and  six  connec- 
tions. 

Steadier  speedometer  readings 
and  a  reduction  in  noise  come  from 
the  use  of  a  new  kink-free  cable. 
The  wound  core  has  been  enlarged 
and  now  rotates  inside  a  nylon 
tube.  A  steel  wire  shield,  covered 
with  vinyl,  protects  the  core  and 
tube.  The  cable  is  lubricated  for 
life. 


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^VITH 


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Hoees  are  engineered  ao  that  a  single  hose 
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original  equipment-type  hoees  would  be 
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Baker's  Doien  Assortment  provides  .  . 
and  would  cost  you  four  times  as  much! 


Now  you  can  get  into  the  big  power 
steering  hose  replacement  market  — 
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12  fast-moving  Everflex  UNIVERSAL 
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motorists  that  you  sell  and 
service  Power  Steering  Hoses! 

You'll  get  all  this  at  a  saving  of 
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Can  Opener! 

Don't  wait!  Call  your  Everhot  Jobber 
today  for  full  details,  or  write  to: 


EVERHOT  PRODUCTS  COMPANY  fuMP 

2001  W.  Carroll  Av«.        •         Chicago  12,  liilneu 


MAJOR  DATA 

Displocement   430  cu.  ki. 

Bore  and  stroke  .  .  .4.30  x  3.70  in. 

Horsepower 300  @  4.100 

Torque    465   ®   2.000 

Connpression  rotio 10:1 

Wheelbase 123  in. 

Over-all   length    213  in. 

Height 53.7  in. 


A  new  processing  of  brake  drums 
is  said  to  prevent  distortion  and 
consequent  noise  and  erratic  brak- 
ing. After  casting  and  rough  ma- 
chining, the  drums  are  annealed  for 
one  hour  at  900  deg.  to  eliminate 
any  internal  stresses.  After  two 
light  cuts,  the  drums  are  balanced, 
then  given  a  final  finish  cut  and 
two-directional  honing. 

Brake-shoe  ledges  are  chrom^ 
plated  to  resist  wear  and  prevent 
binding  of  the  shoes  on  the  back- 
ing plate.  Parking-brake  conduits 
are  nylon-lined  to  reduce  friction 
and  prevent  corrosion. 

Each  wheel  hub  has  a  machined 
pilot  which  fits  inside  a  matching 
pilot  hole  in  the  wheel.  This  con- 
struction assures  concentricity  of 
the  wheel  on  the  hub. 

Front  shock  absorbers  have  been 
recalibrated  to  provide  more  effec- 
tive control  of  front-end  float  at 
high  s{>eed.  Piston  diameter  of  the 
rear  shocks  in  the  sedan  has  been 
increased  from  1%^  in.  to  1%  in., 
matching  the  size  of  those  in  the 
convertible.  All-weather  fluid  is 
used. 

New  seals  on  the  steering  gear 


£Jff 


MOTOR,  September  1961 


and  an  improved  side-cover  gasket 
lessen  the  chances  of  power  steer- 
ing leakage. 

A  shroud  has  been  added  to  the 
thermostatically  controlled  fan 
used  on  air-conditioned  cars  to  im- 
prove cooling  when  driving  in 
heavy  traffic.  Torque  capacity  of 
the  air-conditioning  compressor 
clutch  has  been  doubled.  Lubrica- 
tion of  the  compressor  is  more  ef- 
fective due  to  a  new  oil  pump. 

A  fixed  air-conditioning  outlet 
replaces  the  swing-down  type  used 
in  the  1961  model.  This  change  re- 
sults in  more  leg  room  for  the  cen- 
ter passenger  in  the  front  seat.  Ad- 
justable vanes  control  the  flow  of 
air  to  the  front-seat  occupants  and 
direct  part  of  it  to  the  ceiling  for 
cooling  of  the  rear  compartment. 

Power  windows,  which  are  stand- 
ard, have  stainless  steel  shafts  and 
a  coating  of  latex  rubber  to  pre- 
vent corrosion.  Radio,  heater,  pow- 
er steering,  power  brakes,  automat- 
ic transmission  and  padded  dash 
also  are  standard. 

THE  END.  NOW  TURN  BACK  TO  PAGE  66 


Build  Demand 

For  Better  Handling 

continued  from  page  63 

misaligned.  Caster  and  camber  set- 
tings cannot  be  held  within  speci- 
fied limits  if  the  ball  joints  are 
loose.  Nor  can  it  be  expected  that 
the  settings  w411  mean  anything  if 
the  frame  is  twisted  or  has  been 
forced  into  a  diamond  shape. 

This  necessary  care  extends  also 
to  the  preparations  for  making  a 
check.  Care  should  be  taken  to  see 
that  all  tires  are  fully  inflated  and 
in  condition  and  that  the  car  is 
level  and  at  the  correct  height. 

Shock  absorbers  should  be  work- 
ing proj>erly,  since  the  rise  and  fall 
of  the  wheels  when  the  car  is  mov- 
ing constantly  changes  the  camber. 
Uncontrolled  movement  leads  to 
excessive  tire  wear.  Wheel  runout 
also  should  be  checked  to  be  sure 
it  is  within  allowable  limits— i/^  in. 
in  most  cases  but  as  little  as  ^^  in. 
in  others. 

Tires  and  wheels  necessarily 
should  be  in  balance.  Testing 
equipment,  of  course,  should  be  in 
top  shape. 

Some  shops  consider  it  good 
practice  before  making  adjust- 
ments to  caster  or  camber  to  check 


the  kingpin  or  ball-joint  inclina- 
tion. This  is  a  matter  of  preference, 
because  camber  and  ball-joint  in- 
clination are  interrelated. 

No  adjustment  of  inclination  is 
possible  on  today's  cars.  If  the  rela- 
tionship between  camber  and  ball- 
joint  inclination  is  found  to  vary 
from  the  car  maker's  s{>ecifications, 
damage  to  some  part  is  indicated 
and  the  unit  must  be  replaced. 

Should  it  be  found  impossible 
to  adjust  the  camber  to  the  speci- 
fied setting,  but  the  inclination  is 
correct,  the  repairman  can  be  sure 


the  steering  knuckle  is  bent.  If 
both  camber  and  inclination  vary 
from  specifications  by  about  the 
same  amount,  one  of  the  control 
arms  is  bent.  Bent  parts  in  the 
front-end  and  steering  systems 
should  always  be  replaced. 

Shock  absorbers  likewise  must  be 
replaced  if  the  check  previously 
mentioned  shows  them  to  be  de- 
fective. No  amount  of  work  on  the 
steering  gear  or  geometry  will  im- 
prove handling  if  the  shocks  let 
the    wheels    bounce   all    over    the 

[CONTINUED  ON  PAGE  218 


sSb/)  fhrcf  SiarHng  ancfSfaf/ing  wHh 

SIHUflRT-UIRRnER 
ElECnilC  FUEL  PUMPS 


Now  you  can  use  the  weather  for  your 
profit.  Help  your  customers  avoid  hard 
cold  weather  starting . . .  hot  weather 
vapor-lock  stalls.  Recommend  and  in- 
stall a  Stewart -Warner  Electric  Fuel 
Pump.  Prevents  surging  and  flooding, 
assures  a  constant  flow  iA  fuel  under 
all  temperature  conditions. 

Choose  the  model  that  fits  the  pur- 
pose best.  The  high  capacity  240-A 
delivers  up  to  60  gallons  per  hour  with 


pressures  adjustable  up  to  8  p.s.i.  A 
built-in  filter  eliminates  the  need  for 
any  other  filtei^  in  the  system. 

The  popular  220  is  ideal  for  use 
where  20  gallons  per  hour  is  the  maxi- 
mum delivery  requirement  and  pres- 
sure requirements  are  not  critical. 
Efficient,  dependable,  trouble-free. 
Stewart -Earner  Electric  Fuel  Pumps 
are  available  for  6  and  12  volt  systems 
for  all  gasoline  engines. 


1 
(^■L      Contact  your  supplier  for  additional  information. 

"'  ^^i _ 


STEUimiT-IUIIIinEI 

CORPPRATION 

3ipt.   X-91a  1840  Diversey  Parkway,  Chicago  14,  III. 


MOTOR,  September  196r 


nATV 


Build  Demand 

For  Better  Handling 

continued  from  page  217 

road.  Poor  handling,  customers 
must  be  told,  can  frequently  lead 
to  accidents. 

Steering  gear  checks,  at  least  of 
the  linkage,  are  relatively  simple. 
Wheel  bearings  ought  to  be 
checked  for  looseness,  and  adjusted 
if  necessary. 

A  defective  wheel  bearing  can 
be  checked  quickly,  without  remov- 


ing the  wheel,  by  using  a  torque 
wrench.  Tighten  the  bearing-ad- 
justment nut  to  30  Ib.-ft.  while  ro- 
tating the  wheel.  Then  back  off 
the  nut  and  retorque  it  to  5  Ib.-ft. 
on  ball  bearings  or  7  Ib.-ft.  on  ta- 
pered roller  bearings.  Maintain 
this  torque  and  rotate  the  wheel.  If 
torque  reading  oscillates  when  the 
wheel  is  rotated,  the  bearing  or 
bearing  cap  is  defective. 

Also  to  be  checked  for  looseness 
are  the  steering  linkage  ball  studs, 
steering  arms,  tie  rods  and  drag 
link.   Check   the   pitman   shaft   to 


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ARMSTRONG  Catalogs. 

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Tool  BHs 


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make  sure  the  lash  is  not  excesive 
and  that  the  pitman  arm  is  not 
loose  on  the  shaft. 

Be  sure  the  steering  wheel  is  oot 
loose  on  its  shaft  and  that  the  worm 
bearings  are  in  proper  adjustment 

It  is  important  in  making  any 
adjustment  to  the  steering  gear  that 
there  is  no  load  on  it.  If  any  part  is 
under  stress,  adjustment  cannot  be 
accurate. 

If  steering  and  front-end  are 
carefully  checked  for  wear,  loose- 
ness, damage  or  maladjustment 
and  the  indicated  adjustments  or 
replacements  made,  the  customer's 
car  should  be  able  to  see  him 
through  weeks  of  reasonably  tough 
going.  This  does  not  mean  he  can- 
not be  sold  front-end  work  again 
before  spring  because  many  unfore- 
seen hap{>enings  can  throw  the 
front  end  out  of  kilter. 

A  careful  check  does  mean, 
though,  that  the  shop  has  tried  its 
best  to  protect  the  customer  against 
failure.  A  surprising  number  of 
customen  appreciate  the  thought- 
fulness. 

THE  END.  NOW  TURN  BACK  TO  PACE  64 


How  Would  YOU  Fix  It? 

Answer  to  problem  on  page  84 

►  The  repairman  knew  that  a 
possible  cause  of  poor  high-speed 
performance  is  a  restricted  exhaust 
He  also  knew  that  on  this  car  the 
exhaust  pipe  is  of  laminated  con- 
struction, with  a  small  pipe  pressed 
inside  a  larger  pipe.  The  outer  unit 
had  a  normal  appearance  but 
when  the  inner  pipe  was  cheded, 
a  restriction  was  found. 

The  check  for  a  restriction  in  the 
smaller  pipe  was  made  by  rollings 
1  in.  ball  through  it.  When  the  re- 
striction had  been  eliminated,  nor- 
mal performance  was  restored 


S/S 


Seat  Belt  Council 
Elects  Pulley 

The  newly  formed  American  Seal 
Belt  Council,  meeting  recently  ai 
Las  Vegas,  Nev.,  adopted  formal 
bylaws,  a  basic  budget  for  admin- 
istrative and  operating  expenses, 
and  elected  officers.  C.  H.  Pulley, 
president  of  Irving  Air  Chute  COm 
was  elected  president. 

Other  officers  are  Russell  J.  Neff, 
first  vice  president  and  R.  C 
Brown,  second  vice  president. 

MOTOR,  September  1961 


It  takes  real  hea^^^ibe  a  wjnner--and  BALDWIN  has  the  heart.  Pull  one  apart 

and  see  for  yo^jKE  . :  compare  the  BALDWIN  line  with  any  others  at  any  price. 

BALDWII^^pgrs  are  best  ,     .  highest  quality  materials,  best  performance. 

Automate  wound  cotton,  Mierolite  pleated  plaatic  impregnated  paper,  Vac-Cel  diesel  media. 


GUJ 


«TEED  TO  KEEP  OIL  VISIBLV  AND  CHEMICALLY  CLEAN ! 


r*    FUEL    •    AIR 

^BALDWIN  offers  the  jjerfect  combination  ,  .  .  A  QUALITY  LINE,  priced 

'competitively,  which  means  MORE  PROFIT  FOR  YOU. 
You  can  sell  the  Baldwin  line  with  confidence. 

Every  filter  element  is  fully  guaranteed  to  exceed  original  equipment  specifications 
BY  FAH.  You  can  sell  every  customer  .  ,  .  oil,  air,  fuel  filters  for  all  U,S.  and 
imported  cars,  trucks,  tractors  ,.,  means  no  dual  inventory.  Over  375  numbers 
available  from  your  distributor, 

JALDWIN  FILTERS  keep  oil  REALLY  CLEAN— build  customer  confidence 
?^|or  you. 

Contact  your  BALDWIN  distributor.  Let  him  explain  ttie  famous  BALDWIN 

line  and  sales  program.  Or  write  for  instant  application  and  %t^C^^ 

cross  reference  chart  with  name  of  distributor  in  your  area.  --^^^^^^f^^S? 


J  A  BALOWIN%«u,freiuH^  ^. 


•i^ASIfl 


Kearney,  Nebraska 


Producers  of  the  World's  Fmest  Filters  Since  1936 


TOR,  September  1961 


I.V^ 


•%'.sss. 


BATTERY  CHARSERS 

wHh 

ALTERNATOR  PROHCTION 


Here's  a  complete  line  of 
chargers  with  automatic, 
built-in  alternator  protec- 
tion. New,  safe,  they  pro- 
vide complete  protection 
against  damage  to  wiring 
harness,  alternator  and 
diodes.  Exclusive  Fox 
transistorized  circuit  as- 
sures that  charger  always 
operates,  when  properly 
connected.  Even  when 
battery  is  flaV  protection 
is  never  switched  off 
nor  are  additional  bat* 
teri^s  needed. 


FOX  PRODUCTS  COMPANY 

4752  N.  18th  Street 
Philadelphia  41,  Pa. 


Convert  your  present  charger 
with  a  Sofefrofifc^ 

ALHRNATOR  PROTiaOR 

Mod«l  120— «nounts  on  most 
chargers.  Easily  connected. 
Signol   light  indicates  trouble. 


lOUIPMENT 
LING  ANO 
G  lATTIRIIS 


Dual  Headlights  for  Singer 


Dual  headlights  and  de  luxe  trim  distinguish  this  new  Singer  Vogue. 
Displacement  is  up  to  97.1  cu.  in.  Power  is  now  66  hp  at  4,800  rpm 


Heater  Service 
A  Fall  Natural 


continued  from  page  61 

knob  on  dash  to  within  1/16  to  i/^ 
in.  of  its  lowest  position,  then 
tighten  cable.  Should  hot  air  still 
come  from  outlets,  water  valve  is 
leaking  and  should  be  replaced. 

A  more  positive  check  of  the 
valve  is  to  put  the  control  in  the 
"Off'*  position,  remove  the  radiator 
pressure  cap  and  disconnect  the 
outlet  hose  from  the  heater  core.  If 
no  water  comes  from  the  heater 
outlet  when  the  engine  is  started, 
the  valve  is  sealing  properly. 

When  the  control  is  set  correctly 
in  the  "Off"  position,  check  heater 
operation  throughout  the  rest  of 
the  range.  As  the  control  is  moved 
toward  the  highest  setting,  the  air 
coming  from  the  outlets  should  get 
progressively  hotter.  If  it  does  not, 
check  the  temperature  of  the  heat- 
er outlet  hose  with  your  hand.  If  it 
is  cool,  either  the  heater  core  is 
clogged  or  the  water  temperature 
control  valve  is  defective.  Remove 
the  valve  and  flush  the  core.  If  wa- 
ter flows  freely  through  it,  the  trou- 
ble is  in  the  valve.  If  not,  the  core 
is  clogged. 

Some  cars  are  equipped  with  a 
shut-off  valve  at  the  engine.  Be 
sure  this  valve  is  open  when  testing 
the  heating  system. 

Several  late-model  Ford  products 
use  heaters  in  which  temperature 
is  regulated  by  varying  the  propor- 
tion of  hot  and  cold  air  entering  a 
blending  chamber.  A  damper  di- 
rects a  portion  of  the  air  through 
the  heater  core,  the  amount  de- 
{>ending  upon   the  setting  of  the 


J^^^ 


control  knob.  While  this  heater 
differs  in  operation  from  those  em- 
ploying a  water  valve,  the  tempera- 
ture-control cable  is  adjusted  in  the 
same  manner. 

Even  when  blowers  operate 
properly  and  water  in  the  heater 
gets  hot  enough,  output  may  siilJ 
be  insufficient  to  provide  a  com- 
fortable temperature  in  cold 
weather.  In  this  case,  inspect  the 
dampers  to  be  sure  they  are  in  the 
proper  position  when  the  dash 
control  is  turned  to  "Heat."  The 
usual  method  of  adjustment  is  to 
loosen  the  cable  at  the  damper 
crank,  place  the  damf>er  and  die 
dash  control  in  the  proper  posi- 
tions and  tighten  the  cable.  Be  sure 
that  ventilation  dampers  are  ad- 
justed to  close  completely  when  the 
control  is  in  the  closed  position. 

When  Damper  Fails 

In  some  heating  systems,  damp 
ers  are  operated  by  vacuum  servos. 
If  a  damper  fails  to  work,  discon- 
nect the  vacuum  line  at  the  seno, 
turn  the  dash  control  to  the  proper 
position  and  put  your  finger  over 
the  end  of  the  hose.  If  you  do  not 
feel  a  vacuum,  check  the  line  bad 
to  its  source  to  find  out  if  it  is 
pinched  or  torn.  Also  check  for 
vacuum  at  the  control  valve  end 
Dirt  inside  the  valve  could  cause 
clogging  of  outlet.  Operate  damp 
ers  by  hand  to  check  for  binding. 

After  you  have  checked  out  the 
heater  and  made  any  necessary  ad- 
justments or  repairs,  try  the  dc^ 
froster.  Since  the  blower  has  al- 
ready been  tested,  insufficient  air 
flow  at  the  defroster  outlets  is  due 
to  inoperative  or  improperly  ad* 
iusted    dampers,    disconnected  or 

MOTOR,  September  1961 


leaking  defroster  hoses,  or  obstruc- 
tions in  the  outlets.  Check  and  ad- 
just the  defroster  damper  in  the 
same  manner  as  the  heater  damp- 
ers. Be  sure  the  hoses  are  tightly 
fastened  and  aligned  with  outlets. 

Some  Corvairs  and  Chrysler 
Corp.  cars  of  recent  years  are 
equipped  with  gasoline  heaters. 
Check  the  operation  of  these  units 
in  all  blower  speeds  and  through- 
out the  temperature  range.  Re- 
member that  these  heaters  have 
two  blowers,  one  of  which  circu- 
lates the  air  in  the  passenger  com- 
partment, while  the  other  supplies 
air  to  the  combustion  chamber. 
Both  should  start  immediately 
when  the  heater  is  turned  on.  If 
black  smoke  and  the  odor  of  raw 
gasoline  come  from  the  heater  ex- 
haust pipe,  check  the  speed  of  the 
combustion  blower.  Corvair  speci- 
fies a  blower  speed  of  2,700  rpm. 

If  the  heater  fails  to  ignite,  the 
most  likely  cause  is  the  ignition 
system.  For  a  quick  test  of  coil, 
condenser  and  breaker  points,  con- 
nect a  high-tension  lead  from  the 
coil  to  a  spark  plug  gapped  at  .085 
in.  With  the  plug  grounded,  turn 


on  the  ignition  switch  and  heater, 
but  do  not  start  the  engine.  You 
should  get  a  hot  spark  at  the  plug. 
The  breaker  points  are  attached 
to  the  combustion  blower  rotor, 
which  must  be  removed  for  servic- 
ing points  or  condenser. 

Cause  of  Trouble 

A  fouled  spark  plug  can  cause  a 
popping  noise  when  the  heater  ig- 
nites or,  in  extreme  cases,  it  can 
cause  ignition  failure.  To  remove 
carbon  fouling  without  taking  out 
the  plug,  hold  the  high-tension 
lead  of  the  coil  about  l^  in.  from 
its  terminal,  set  heat  control  at  its 
highest  position  and  start  the  heat- 
er. Inserting  this  resistance  gap  in 
the  circuit  results  in  a  higher  build- 
up of  voltage,  burning  the  carbon 
bridge  from  between  the  electrodes. 

When  the  ignition  system  checks 
out  but  the  heater  still  fails  to  ig- 
nite, inspect  the  fuel  solenoid  and 
valve  and  check  flow  of  fuel  to  the 
heater.  All  switches  and  relays  in 
the  heater  circuit  can  be  checked  in 
the  usual  manner  with  a  test  light 
in  the  event  unit  fails  to  operate. 

THE  END.  NOW  TURN  BACK  TO  PAGE  62 


More    Groups  Join  IGOA 

Evansville,  Ind.,  with  46  shops, 
has  joined  the  Independent  Ga- 
rage Owners  of  America. 

New  Bedford,  Mass.,  Garage 
Owners,  numbering  45,  have  formed 
the  IGO  of  New  Bedford,  with 
Roger  Goyette  as  president.  This 
replaces  a  former  unit  in  New  Bed- 
ford. A  second  Massachusetts  unit 
has  been  formed  at  Fitchburg. 
Ralph  Courtemanche  is  president. 

A  unit  has  been  formed  in  Man- 
chester, N.  H.,  with  20  garage  own- 
ers as  members. 

A  quarterly  conference  of  the 
executive  board  will  be  held  at 
Davenport,  la.,  Oct  6-8,  at  the  time 
of  the  Iowa  IGO  convention. 

Ralph  James,  executive  secretary, 
will  make  a  four-week  tour  of 
Southern  and  New  England  states 
this  month. 

IGO-Iowa  to  Meet 

The  third  annual  state  conven- 
tion of  Independent  Garage  Own- 
ers-Iowa will  be  held  in  Davenport 
from  Oct.  6-8.  Arrangements  are  be- 
ing made  to  line  up  speakers. 


VIXEN  MILLED  CURVED -TOOTH 


MOte  CAt  iODY  SUtfACES  get  their  fiiuahinff  touches  from  Heller  Vixen 
PUe»  than  any  other  brand.  That's  because  their  exclusive  undercut  teeth 
reniove  metal  faster  while  the  forward  curve »  deep  gfulleta  atid  wide  pitch 
keep  teeth  clear  for  smooth,  scratch  free  finishes. 

ASIC  YOUi  HiUEft  OISTUBUTOK  to  demonstrate  VIXEN  File  superiority. 
He'll  also  show  you  the  Heller  Hack  Saws»  American  Pattern  Files  and  Auto- 
motive Hammers  preferred  by  top  body  repair  shops  from  coast  to  cfwst. 
Why  not  "holler  for  Heller"  today? 


tSWm  *  0  .  44 


HiLLER     TOOL     CO* 

Our  125th  year , 1836-1961 


America's    Oid«ot    Fll«    Manufaetur«r 
NIWGOMBIiSTOWIi,       OHIO 

Suboidlary  of  Simonda  Saw  mud  St#«l  Co» 


•roacfc  Office*  and  Worefcetf<e<:  Union,  N.  i.   •   Defre/f   •  Cfc/coge   •  Sfcreveperf  •  io«  Angnlm  •  ferffoad^  Orea««^ 
MOTOR,  September  1961  ^^'^'^ 


make  Tire  Repairing  PROFITABLE 
with  Modern  SffAamn  Equipment 

NEW  ...  Air  Power  BEAD  EXPANDER 
FAST...POSITIVE...SAFE 

Pow«rful  air  qflind«r  pulls 

strong.  on«  pl«c«  Nylon  b«lt 

fight  to  compr«ss  tir«  all 

th«  way  around   and  seat 

beads   quickly.   Ad{usts   to 

ony  tire  from  passenger  to 

off-fhe-rood  by  pulling  belt 

snug  and  locking  with  oir- 

craft  type  safety  buckle.  Air 

opplies    with    regulor    air 

chuck.  Light  weight,  easily  portable.  BISHMAN 

#943  AIR  POWER  Bead  Expander. 

TUBELESS  TIRE  VULCANIZER 

Provides  correct  pressure  and  heat  to  moke  per- 
manent, safe  repairs  on  tread,  shoulder  or  side- 
wall.  Heavy  Duty  thermostatically  controlled  heat- 
ing element  vulcanizes  all  the  woy  through. 
BISHMAN   #930  Tubeless  Tire  Vulcanizer. 

GIANT  BEAD  BREAKER 


Adfystable 


Potented  'Rolling  Action'  of  wide 
circle  shoe  breoks  tightest  beods  on 
wheels  ir  through  16"  with  less  effort' 
than  old  types.  Rugged  steel  construc- 
tion, easily  portable.  BISHMAN  #918 
Giant  Bead  Breaker. 

Bailt  by  BifhmoM— Leoderi  linco  1926. 

Sold  by  Ieadiii9  AHtemetiv«  Eqaipmeat  Diftribaterf. 


l^^Jd 


^iSniti€Ui       MFG.  CO.,  RT.  2,  OSSEO,  MINN. 


NEW 

. . .  and  a  great 
performer  too! 


AUTDMATIC  CLEANMASTER 

ONE  OF  f  Kletrfto  AUTOMATICS;  -  speciaiiztd 
tqulpmtnt  ftr  tvtry  P«rts  dtaning  Jtk!  Cleans 
likt  "60*'!  Fatter!  SAFER!  Easier. 

o  JET  **60'*  pentad  j 


cirailates  selvent 
Jet  Actlee 


'  pentad  pmr|i 
a  fallen  per  secend! 

•  He  air  cennectlen  rewired 
'      it! 

•  3  deaning  actiens  in  2  cleantag  areas! 
Centinuevs  2-way  filtratien! 


^.rCARBUSOL 

Cleans  carburetors,  transmission 
parts,  carbonized  parts  .  .  . 
easier,  faster! 


Sold  thru  the 
Jobber 


'OHU^  i 


Hi-T  DE6REAS0L 
A  safe,  NON-TOXIC,  rapid  cleaning, 
quick-drying  fluid  used  cold.  Re- 
moves grease,  oil,  sludge,  dirt 
from  parts! 

Write  for 
literature 


ieA--    COMPANY 
Division  of     Practical  Mfg.  Co 


222 


Pontiac  Adds  Grand  Prix 


continued  from  page  67 

by  the  exhaust  and  new  transfer  fins  to  increase  heat- 
ing eflSciency,  providing  for  faster  warm-ups  and  fuel 
economy  on  cold  starts. 

The  two-barrel  carburetor  on  the  basic  V-8  with 
Hydra-Matic  has  been  recalibrated  to  cut  fuel  loss 
during  warm-up  and  four-barrel  carburetors  have 
been  redesigned  to  give  better  control  of  the  fuel  flow. 

New  engine  mounts  are  said  to  reduce  vibration. 
New  throttle  linkage,  utilizing  a  cross  shaft,  is  de- 
signed to  prevent  engine  movement  from  affecting 
the  throttle  position. 

Tapered,  roller-type  front  wheel  bearings,  previ- 
ously available  only  on  police  cars  and  heavy-duty 
applications,  have  been  made  standard  on  all  models 
to  give  greater  shock  resistance  and  improve  thrust 
load  capacity  of  the  front  suspension.  Rubber  sus- 
pension cotrol-arm  bushings  in  both  front  and  rear 
systems  have  more  cushioning  capacity  to  isolate 
shock  and  noise  created  by  rough  roads. 

Changes  Simplify  Service 

The  new  model  incorporates  a  number  of  changes 
aimed  at  reducing  maintenance  cost  and  simplifying 
service.  The  chassis  lubrication  period  has  been  ex- 
tended from  2,000  miles  or  two  months  to  35,000 
miles  under  favorable  operating  conditions.  Drain- 
age of  crankcase  oil  is  no  longer  needed  at  the  first 
1,000  miles;  regular  changes  are  recommended  every 
4,000  miles.  As  in  Tempest,  the  distributor  has  a 
built-in  reservoir  and  wick  oiling  system  to  provide 
permanent  lubrication 

Service  on  power  brakes  has  been  simplified  by  re- 
designing the  power  cylinder  with  a  vacuum  resene 
chamber  within  the  unit  and  an  integral  check  valve. 
Only  one  vacuum  hose  is  used  and  the  external  re- 
serve tank  has  been  eliminated,  reducing  the  chance 
of  leakage.  A  drain  passage  with  a  filtered  vent  iso- 
lates the  vacuum  and  hydraulic  systems. 

On  the  styling  side,  Pontiac  has  a  new  roof  line, 
change  in  front  profile,  new  grille  and  redesigned 
rear. 


MAJOR  DATA 

Stor  Chief 

Goto  lino  Bomieville  Groiid  Prii 

Displacement    389  cu.  in.  389  cu.  in.  389  cu.  in. 

Bore  and  sfrolte       .4.06  x  3.75  in.  4.06  x  3.75  in.  4.06  i  3.75  i«- 

Horsepower 215  ®  3600«  235  ®  3600f  303  @  4500 

Torque    390  ®  2000  402  @  2000  425  @  2800 

Compression  ratio   .8.6:1  8.6:1  10.25:1 

Wheelbase    120  in.*  123  in.  120  in. 

Over-oil  length!        .21 1.6  in.f  218.6  in.  211.6  in. 

Height^    54.5   in.  54.5  in.  54.5  in. 

•With  Hydra-Matic  Star  Chief  has  283  hp.  Catalino  267  hp.  ^ 

2-barrel   carburetors  and    10.25:1    compression 
)f303  hp  with  4-barrel  carburetor  and    10.25:1    compression  ra*io 
♦Star  Chief   123  in. 
fStar  Chief  218.6  in. 
tAll  wagons  2 1 1 .4  in. 
^Two-door  hardtops;  all  wagons  56.9  in. 

THE  END.  NOW  TURN  BACK  TO  PAGE  68 

MOTOR,  September  1961 


and  they  do... 
year  afwryear! 

Why  do  Airtex  Water  Pumps  outlast  all  others?   The 
answer  Is  Nylon!  Only  Airtex  incorporates  Nylon  in  the 
manufacture  of  the  bearing  assembly  (note  illustration 
above)  .  .  .  furnishes  an  all  Nylon  ball  retainer.  Result: 
No  squeaky,  squealing  pumps  .  .  .  Airtex  pumps  are 
noiseless;  Lubrication?  Nylon  requires  none!  Efficiency? 
The  longer  Airtex  pumps  run  the  more  efficient  the 
bearing  becomes— again  thanks  to  the  Nylon  retainer. 

Cornino  Ware  percolator.  ■M-Wi  1  they'll  give  you  pumping  performance  unmatched 
It's  yours  free  with  the  ,                 ;  I  I  y«"  ■"«'' ye"""- 
Airtex  AW62-6  Pacli.  1        .        M  '       ^^      

Al  RTEX 

rOMOTIVE  DIVISION  •   AIRTEX  PRODUCTS   •   FAIRFIELD,  ILL.   •   WATER  PU^APS.  ^V^^^VVk\N?^ 


eptember  1961 


'T'L'S 


Do  the  Whole  Brake  Job 

continued  from  page  49 

or  worse  and  fl|iid  that  does  not 
meet  SAE  heavy-duty  specifica- 
tions. Such  tactics  are  perilous  both 
to  the  car  on  which  the  cheap  parts 
are  installed  and  to  good  customer 
relations.  In  several  states,  heavy- 
duty  fluid  is  required  by  law. 

Even  when  quality  material  is 
bought  and  installed  by  the  shop, 
it  is  not  enough  to  turn  in  the  old 
shoes  for  a  set  of  relined  ones.  The 


condition  of  the  whole  brake  lay- 
out on  each  wheel  must  be  inspect- 
ed closely.  It  goes  without  saying 
that  the  shoe  must  conform  to  the 
drum,  with  only  the  center  touch- 
ing the  drum  initially.  The  ex- 
change shoe  should  be  free  of 
warping  or  distortion. 

Not  enough  attention  is  paid  to 
the  backing  plate  in  many  shops. 
Anything  amiss  here  can  lead  to 
noisy  operation  or  erratic  braking. 
Any  accumulated  dirt  should  be 
blown  off  the  mechanism  and  the 
plate  inspected  for  possible  groov- 


Griico 

ENGINEERS    AND    MANUFACTURERS 


GRAY   COMPANY,  INC. 

967  Graco  Square 
Minneapolis  13,  Minnesota 


L... 


SEE  PHONE  BOOK  YELLOW  PAGES  ^'LUBRICATING  EQUIPMENT" 
OR  PHONE  YOUR  NEAREST  FACTORY  BRANCH 

DETROIT   '  ATLANTA  CHICAGO 

TRinity  3-6900  TRinity  6-6374  /AAdison  6-7048 

PHILADELPHIA  HOUSTON  SAN  FRANCISCO 

BAIdwin  6-3031.  .       WAInut  6-1781  MArket  1-5941 


NEW  YORK 
RAvenswood  1-8585 


ing,  due  to  insufficient  lubrication. 
Grooves,  as  experienced  mechan- 
ics know,  will  not  let  the  shoes  re- 
tract after  application. 

The  backing  plate,  for  a  depend- 
able job,  should  be  torqued  to  over- 
come possible  looseness.  On  Chrys- 
ler-built cars,  any  loose  anchors 
should  be  peened  to  tighten  them 
and  the  platforms  on  the  backing 
plate  should  be  checked  for  uni- 
form height.  Variation  in  height 
should  be  limited  to  .010  in. 

Sometimes  the  old  shoes,  or  even 
an  occasional  exchange  unit,  will 
have  nicks  or  burrs  on  the  edge.  If 
these  are  on  the  backing-plate  side, 
they  will  cause  the  shoe  to  stick.  Ii 
is  a  simple  matter  to  remove  them 
with  a  stone. 

More  Than  Leaks 

Too  few  shops  inspect  wheel  cyl- 
inders closely  enough.  If  they  are 
not  leaking,  they  are  assumed  to 
be  in  good  working  order.  It  should 
be    remembered    that,     as    lining 
wears,    the    travel    of    the   pistons 
shifts  from  one  point   to  another 
progressively  in  the  cylinders.  The 
area  over  which  i  le  pistons  have 
not  traveled  in  recent  miles  often 
corrodes  or  etches.  Unless  the  cyl- 
inder bore  is  honed  to  remove  this, 
a  leak  can  develop  when  relined 
shoes  are  installed. 

On  older  cars,  the  cu[>s  may  be 
expanded  enough  to  cause  drag  at 
one  or  more  wheels.  Rubber  hose 
deteriorates  with  age  and  should 
always  be  examined  carefully  to 
make  sure  it  is  still  serviceable. 

All  lines  ought  to  be  checked  to 
detect  possible  kinking,  which 
would  restrict  the  free  flow  of  flu- 
id. Hold-down  springs  must  be 
checked  to  be  certain  they  retain 
sufficient  life. 

Drums  have  been  the  subject  of 


Front- Wheel  Drive  Renault 


j^^4 


Renault  4L,  which  replaces 
small  4CV.  The  front-mounted 
26.5  hp  powerplant  propels 
car  through  the  front  wheels 

MOTOR,  September  1961 


a  good  deal  of  discussion  in  recent 
years  and  probably  are  checked 
more  often  today  than  in  years 
gone  by.  This  is  effort  well  spent 
because  the  condition  of  the  drums 
has  become  increasingly  important. 

Detection  Easy 

Scoring  of  drums,  of  course,  can 
readily  be  detected.  Turning  is  the 
remedy  but  only  if  the  cut  that  has 
to  be  taken  to  remove  the  scoring 
does  not  increase  the  inside  diam- 
eter to  more  than  .060  in.  over  the 
original  dimension.  This  .060  in.  is 
the  limit  set  by  the  service  managers 
of   the  various  car  manufacturing 
companies.  A  greater  cut,  they  feel, 
would  weaken   the   drum   beyond 
the  safety  point,  besides  reducing 
the  drum's  heat  absorption  capac- 
ity. Go,  no-go  gauges  are  available 
for  checking  the  drum  dimension. 
Noisy  brake  operation  and  some- 
times   erratic    braking    can    result 
from  drums  that  are  mounted  off 
center  on  the  wheels.  A  check  for 
this  condition  can  easily  be  made 
with  a  dial  gauge. 

Power  brakes  require  no  special 
service  except  to  the  power  unit  it- 
self. Any  defect  will  quickly  show 
in  faulty  operation  and  the  car 
owner  will  be  quick  to  complain 
about  it. 

It  is  well  worth  while,  though,  to 
make  a  couple  of  quick  checks  of 
the  power  system  when  other  brake 
work  is  being  done  to  make  sure  it 
is  operating  properly. 

Apply  Brakes 

To  determine  whether  the  unit 
is  functioning,  first  get  rid  of  any 
vacuum  in  the  system  by  applying 
the  brakes  several  times  after  the 
engine  has  been  switched  off.  Then 
exert  light  pressure  on  the  pedal 
and  switch  on  engine.  The  pedal 
will  move  forward  slightly  if  the 
power  unit  is  working. 

An  internal  leak  can  be  checked 
with  a  vacuum  gauge  or  by  the  al- 
ternate method  of  holding  down 
the  pedal  and  stopping  the  engine. 
If  there  is  no  internal  leak,  enough 
vacuum  should  remain  to  assist 
several   more  applications. 

Even  after  such  a  thorough  in- 
spection of  the  braking  system  as 
outlined  here,  conditions  may  ex- 
ist elsewhere  in  the  car  that  may 
result  in  a  fast  comeback  unless 
they  are  eliminated  before  the  car 
is  returned  to  the  customer. 


It  is  next  to  impossible,  for  ex- 
ample, to  get  perfect  braking  when 
tires  are  underinflated  or  excessive- 
ly worn.  So  see  to  it  that  the  tires 
are  up  to  recommended  pressure 
before  turning  the  car  loose. 

Axle  housings  can  throw  brakes 
out  of  order  by  shifting  on  the 
springs.  Make  sure  the  U-bolts  are 
tight  to  keep  this  from  happening. 

Faulty  spring  hangers  can  also 
adversely  affect  braking.  Lower 
control  arms  must  be  tight  to 
achieve  maximum   braking  effort. 

Last  but  not  by  any  means  least  is 
the  condition  of  the  shock  absorb- 
ers. Brakes  never  stopped  a  car. 
They  can  only  stop  the  rotation  of 
the  wheels.  Unless  the  wheels  are 
in  contact  with  the  road,  they  can- 
not bring  a  car  to  a  certain  stop.  It 
is  important,  therefore,  that  the 
shock  absorbers  are  in  good  work- 
ing order  and  so  maintaining  con- 
stant road  contact  for  the  wheels. 
If  tests  show  this  to  be  doubtful, 
replace  the  shocks. 

Won't  Buy  Everything 

Very  few  owners  are  going  to 
stand  still  for  every  last  check  and 
test  and  replacement  recommended 
by  a  thoroughgoing  brake  shop.  If 
carried  to  extremes,  the  recom- 
mended work  could  amount  to  a 
complete  and  costly  rebuilding  of 
the  system.  Even  if  the  owner  had 
that  kind  of  money,  he  probably 
would  be  loath  to  spend  it. 

It  is  to  any  repairshop's  best  in- 
terest, though,  to  recommend  the 
work  it  believes  necessary.  The  cus- 
tomer has  the  right  to  reject  any 
he  cannot  afford  or  does  not  want. 

All  the  recommendations  should 
be  written  out  and  handed  him. 
Then,  if  he  turns  down  the  sug- 
gestions, the  shop  has  a  record,  for 
defense  in  case  of  subsequent  brake 
failure  or  accident,  or  perhaps  as 
the  basis  of  a  follow-up  later  on. 

THE  END.  NOW  TURN  BACK  TO  PAGE  49 


LIQUID. 
WRENCH 

^  Loosens 

Rusted  Bolts 

nuts,  If  r«ws,  "fraitn'"  ports! 


"The  mechanic's  friend 
,  ,  .  worlii  in  srconds" 

YOUR  JOBBER 
HAS  IT  I 

RADIATOR  SnCMlTT  tO. 

Oi*ti«rTI,  to,  C 


Tool  Tips 

for  the  Mechanic 


1961  CmRlloc  MoMaitioR 

Try  the  XSO-2024  Snap-on^  Box- 
OCKET^  to  hold  the  bolt  head  of  the 
upper  arm  control  shaft  when  install- 
ing a  washer  under  the  head  of  this 
bolt.  Use  an  impact  wrench  on  the 
nut.  See  page  51  of  Catalogue  X. 

1961  Ford  Fuel  Pump 

The  SDC-8  Clutch  Driver  is  a  handy 
tool  to  replace  the  housing  of  the  fuel 
pump  sediment  bowl  on  the  *61  Ford. 
It's  on  page  61  of  Catalogue  X. 

Chrysler  Proihicl  Tronsmitsiom 

Use  the  S-8690  Tappet  Tool  for  pulling 
the  front  band  Servo  piston  on  Chrys- 
ler product  transmissions.  Catalogue 
X  —  page  72. 


NEW  TOOLS 


Ssse:sn  B-1461  ond  B-1462 
Brake  AdiMting  Toob 

Clear  obstructions  and  make  ad- 
justments fast  and  easy  with  these 
new  Snap-on  tools.  B-1461  —  for 
1960-61  Corvair,  Buick  Special, 
Olds  F-85,  Rambler  and  Tempest. 
Tool  has  a  29"  angle  wide- tang  with 
wheel  finder  radius  for  rear  brakes 
and  a  45''  angle  tang  with  a  special 
curve  to  clear  the  ball  joint  on 
front  brakes. 

B'1462  —  for  cars  and  trucks  with 
trailing  arms:  1961  Chevrolet 
trucks,  GMC  trucks,  standard 
Buick,  Oldsmobile  and  Pontiac 
cars.  Tangs  at  each  end  are  set  at 
64**  in  opposite  directions  —  for 
work  on  right  or  left  brakes.  Long 
enough  to  reach  the  job,  yet  keeps 
hands  away  from  backing  plate 
and  brake  mechanism.  Ask  your 
Snap-on  man  about  these  and  other 
specials  that  make  your  work  easy. 


Stop  light  Switches 

Remove  or  replace  hydraulic  stop 
light  switches  with  Snap-on  P-320% 
Socket.  It  fits  all  standard  switches 
and  is  deep  enough  to  protect  the  con- 
nectors. See  page  48  —  Catalogue  X. 

A  copy  of  Catalogue  X  is  available 
from  your  Snap-on  man.  Refer  to  it 
constantly  for  your  biggest  tool  values. 

Snap-on  tools  corporation 

8047-1  28th  Av*nu«      •      KMOtha,  Wl«e»iM.Ve^ 


MOTOR,  September  1961 


'T^.^ 


Leading  Automotive  Manufacturers  in  September  1961  MOTOR 


ADVERTISERS'    INDEX 


Tins  Index  Is  an  edftorjoi  feature,  nuxinialned  for  the  conveidence  of  readers.  It  is  not  a 
part  of  the  advertiser's  contract  and  MOTOR  assumes  no  responsUyility  for  its  correctness. 


Acco  Eqidpment  Division, 
American  Chain  &  Cable 
Company,  Inc 144 

Acciirate-ReNu  Clutch  Division.  87 

A.  C.  Spark  Plug 
Co 6-7,  125,  126-127,  128 

Airtex  Automotive  Div 223 

Alemite  Division  of  Stewart- 
Warner  Corporation 94-95 

Allied  Automotive  Parts 
Company  99, 134 

American  Brakeblok 196-197 

American  Chain  Division, 
American  Chain  &  Cable 
Company,  Inc 97 

American  Grease  Stick 
Company  156 

American  Hammered  Div 85 

Armstrong  Bros.  Tool  Co 218 

Armstrong  Rubber  Company . .  74-75 

Armstrong- Victor  Division 5 

AutoHte  Division 

145,  146-147, 148-149, 150-151, 152 

Auto  Specialties  Manufacturing 
Co 133 

Baldwin  Manufacturing  Co.^ 

J.  A 219 

Barbee  Co.,  The 156 

Bear  Mfg.  Co 193, 194 

Bearf oot  Airway  Corporation  . . .  160 
Bendix  Automotive  Service  . . .  88-89 
Binks  Manufacturing  Company. .  28 

Bishman  Mfg.  Co 222 

Black  &  Decker  Mfg.  Co 198-199 

Briggs  Shock  Absorber  Co.  Div.  .  77 

Champion  DeArment  Tool  Co.  . .  208 
Champion  Spark  Plug  Co.  .  .142-143 

Chevrolet  Motor  Div 178-179 

Chicago  Pneumatic  Tool  Co.  . .  14-15 

Clevite  Service,  Inc 121 

Commercial  Credit  Corp 83 

Curtiss- Wright  Corporation, 
Marquette  Division 8 

Delco  Hyatt  Bearings 114 

Delco-Remy  Div 102-103 

Delco-Rochester   113 

Detroit  Aluminum  &  Brass  Corp. .  165 
Dill  Manuf  actiu-ing  Company  . . .  132 

DL  Products,  Inc 124 

Doan  Mfg.  Corp 153 

Dole  Valve  Company  30-31 

du  Pont  de  Nemours  & 

Co.,  Inc.,  K  1 138-139 

Durkee- Atwood  Company 164 

Duro  Metal  Products 181 

EchUn  Manufacturing  Company, 

The   29 

Els  Automotive  Corp 137 

Everhot  Products  Company 216 

SS6 


Federal  Mogul  Service 

Bearings  Co.  of  Amer.  Div 73 

Federal  Mogul  Engine 
Bearings    22-23 

National  Seal  Div 227 

F.  &  B.  Mfg.  Co 9 

Ford  Authorized  Reconditioners' 

Assoc 25 

Fox  Products  Co 220 

Fram  Corporation 

169, 170-171, 172-173,  174-175, 176 

Gates  Rubber  Co.,  The 185 

General  Electric  Co 168-167 

Gould-National  Batteries,  Inc.  . .  189 
Gould-National  Batteries,  Inc., 

Engine  Parts  Division 34-35 

Graymills  Corporation 136 

Gray  Company,  Inc 224 

Greyhound  Corporation,  The 163 

Gumout  Div.,  Pennsylvania 

Refining  Co 207 

Hastings  Mfg.  Co Covers  3  &  4 

Heller  Tool  Co 221 

Hyatt  Bearings  Division 114 

House  Beautiful   32 

Ideal  Corporation 191 

Indestro  Manufacturing 

Corporation    181 

IngersoU-Rand    24 

Inland  Mfg.  Co.  of  Omaha 141 

Kellogg-American 

Div.,  Scaif e  Company 202 

Kleer-Flo  Co.,  The .222 

K  &  W  Products,  Inc 160 

Lee  Filter  Corp 203 

Lisle  Corporation  188 

L  &  S  Bearing  Co 168 

Lucas  EUectrical  Services,  Inc.  . . .  180 

Maremont  Automotive  Prods., 

Inc.    33 

Marquette  Manufacturing  Co.  . . .  190 

Marvel  Oil  Company,  Inc 192 

McCord  Corp 154-155 

McQuay-Norris  Mfg.  Co 10-11 

Merit  Muffler  Division  of 

GoerUch's  Inc 182-183 

Minnesota  Mining  &  Mfg.  Co.  ...  13 
Monroe  Auto  Ekiuipment  Co.  ...  16 

Moog  Industries,  Inc 92-93 

Mopar  Parts  and  Accessories 
Division,   Chrysler  Motors 

Corporation    130-131 

Murray  Company 177 

Neapco  Products,  Inc 186 

Niehoff  &  Co.,  C.  K 214-215 

Owatonna  Tool  Company 96 


P.&D.Mfg.Co 187 

Pennzoil  Company 135 

Perfect  Circle  Corp Cover  2 

Permatex  Co.,  Inc 1 

Pick  Mfg.  Co 140 

Practical  Mfg.  Co 222 

Piurolator  Products,  Inc 26-27 

Radiator  Specialty  Co 225 

Ramsey  Corporation   78-79 

Raybestos  Div., 

Raybestos-Manhattan  Inc.  204-205 

Rinck-Mcllwaine,  Inc 210 

Rochester  Products  Div 113 

Rotary  Lift  Division,  Dover 

Corporation    162 

Schrader's  Son,  A 81 

Sealed  Power  Corp 38 

Simpson  Electric  Company 209 

S-K/Lectrolite  Tools 19,  20 

Smith- Corona,  Division  of 

Smith-Corona  Marchant  Inc.  . .  12 

Snap-On  Tools  Corp 4, 225 

Sommer  &  Maca  Glass 

Machinery  Company  213 

Speedi-Dri  Division,  Minerals 

&  Chemicals  Philipp  Corp 213 

Standard  Motor  Products,  Inc.  . .    3 

Standard-Thomson  Corp 184 

Star  Machine  &  Tool  Company  .  .129 
Stewart- Warner  Corporation, 

Alemite  Division 94-95 

Stewart-Warner, 

Instrument  Div 217 

Thompson  Ramo  Wooldridge  Inc.  91 
Triple-A  Specialty  Company  ...195 
Trostel  Packings,  Ltd.,  Albert  . .  .119 
Tung-Sol  Electric  Inc 117 

Union  Carbide  Consumer 
Products  Company,  Division 
of  Union  Carbide 

Corporation   21,  22? 

United  Motors  Service  Div. 

102-103,  105,  106-107, 1O8-109. 
110-111,112,113,114 
United  Parts  Division,  The  Echlin 
Manufacturing  Company  29 

Valvoline  Oil  Company ^ 

Wagner  Electric  Corp 2OO-201 

Walker  Mfg.  Co.  of 

Wisconsin 157,  158-159 

Weaver  Mfg.  Div. — Dura  Corp.  .123 

Weld-Built  Body  Co.,  Inc 18^ 

Wells  Mfg.  Corporation \ 

Winona  Tool  Mfg.  Co 210 

Wolf's  Head  Oil  Refining  Co., 

Inc «1 

Wynn  OU  Co 211.  212,213 

MOTOR,  September  1961 


, 


\ 


rOBER  1961 

Volume  116 
Number  4 


MOTOR 


250  West  55th  Street 

New  York  19,  N.  Y.,  U.S.A. 

PLaza  7-5020 


DWARD  FORD  RICHARD  E.  DEEMS  CLIFFORD  S.  BAILEY 

Editor  President— Mi^ziiies  Division  I'ublisher 

*  LUND  Detroit  Editor      PETER  SILVERI  Managing  Editor       WALTER  O.  KOEHLER  Engineering  Editor 
WILUAM  J.  MORELAND  Technical  Editor         SAM  JULTY  Service  Editor 
BERT  MILLS  Washington  Editor  HENRY  J.  LEE  Art  Editor 

Published  by  Hearst  Corp.,  RICHARD   E.   BERLIN,  President 

COVER      Painted  by  Gerald  McConnell 

QREEN   SECTION      Late  News  as  MOTOR  Goes  to  Press 33 

EDITORIAL      Dealers  Inch  Ahead 37 

SERVICE      Cleaning  Is  Comeback  Insurance 40 

Tips  on  Installing  Tempered  Glass 42 

Kits  to  Cure  Carburetor  Faults 43 

What  to  Do  if  Lube  Seals  Fail 46 

Rear-End  Damage  Repaired  Quickly 50 

Factory  Service  Slants  67 

Fix  It   76 

MANAQEMENT     Sensible  Pricing  Can  Help  Dealer  Profits 38 

Appraisals  Make  the  Salesman 44 

Cap  Says  **It's  Always  Time  to  Hunt  Salesmen" 47 

Builds  TBA  Volume  from  Scratch 48 


NEW  CARS 


Buick   53 

Chrysler 54 

Dodge    54 

Plymouth    54 

Valiant    54 

Buick  Special 56 

Thunderbird 


Cadillac 57 

Chevrolet 58 

Corvair 59 

Mercury 60 

Rambler    61 

Studebaker   62 

63 


DEPARTMENTS 


What  Detroit  Is  Thinking. 

As  Engineers  See  It 

Capital  Close-Ups 

Cartoons   

How's  Business?    

What  Caused  This? 

How  Would  You  Fix  It?  . . 
News  for  Jobbers 


41 
45 
49 
52 
64 
68 
84 
88 


Things  to  Come 91 

Quick  Service  Specifications  92 

Mechanical  Specifications  . .  94 

New  Products 98 

New  Literature  124 

U.S.  Vehicle  Sales 136 

Imported  Vehicle  Sales  ....  137 

Can  You  Name  It? 137 


X  OF  ADVERTISEMENTS 


192 


est  55th  St. 
'ork  19.  N.  y. 
7-5020 


lOTOR 


ADVERTISING  REPRESENTATIVES 

K.  L.  Geelhood,  Advertising  Manager 

W.  H.  Robey  Richard  S.  Dalev  Wayne  D.  Mayfield 

Ray  D.  Moore  803-4  New  Center  BIdg.  1836  Euclid  Ave. 

11  N.  Wacker  Dr.  Detroit  2.  Mich.  Cleveland  15.  Ohio 

ChHAgn  (i.  III.  TRinity  1-2230  SUperior  1-1177 

FRaiiklin  2  0H40 


^iTil^-* 


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6535  Wilshire  Blvd. 
Los  Angeles  48,  Cal. 
OLive  3-3223 


MOTOR  is  published  monthly  by  th«  HEARST  CORPORATION,  2S0  West  55th  St.,  N«w  York  19.  N.  Y..  U.S.A.  Richard  E. 
Berlin,  President;  George  Hearst.  Vice  President;  Richard  E.  Deems,  President  of  Magoxines;  Fred  Lewis  Vice  President  and 
General  Manager  of  Magazines;  Robert  F.  MacLeod,  Vice  President  for  Advertising;  G.  Harry  Chamberlaine.  Vice  Presi- 
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MOTOR,  October  1961 


AS  I  i^j  [ll  P]  [i^  GOES  TO  PRESS 

Last-Minute  News  .  .What  It  Means  . . Whafs  Ahead 


Labor  Strife  Confuses  Vhen  strikers  returned  to  their  jobs 
Outlook  for  Dealers     at  General  Motors,  the  retail  trade 

breathed  more  easily  but  the  relief 
was  short-lived  as  Ford  workers  walked  off  the  job«  There 
was  no  Indication  at  press  time  how  long  the  strikes  would 
continue*  Until  they  are  settled  and  Chrysler  also  comes  to 
terms  with  the  UAW,  forecasts  can  be  only  tentative • 

October  Schedules  In  an  effort  to  overcome  the  losses  suf- 
Approach  Recorcf     fered  last  month  by  walkouts,  production 

schedules  for  October  were  set  at  a  near 
record  650,000 •  American  Motors  and  General  Motors,  already 
signed  with  ,the  UAW,  are  assured  an  even  flow  of  cars  but 
Ford  will  almost  certainly  fall  short  of  Its  goal  and  others 
may  If  local  unions  defy  national  leaders  as  they  did  at  GM« 

September  New  Car  Sales  last  month  sagged  sharply,  along 
Sales  Disappoint    with  productlono  Factories  tiu^ned  out 

only  355 f 000  against  the  scheduled  1|.90« 
000«  Deliveries  for  September  are  estimated  at  only  3^0,000 
units •  Fortunately  for  dealers,  nearly  all  deals  were  profit 
producers.  Including  those  for  1961 'So 

More  Pressure  Detroit  sales  chiefs  blamed  the  September 
Due  This  Month   drop  on  dealer  lethargy •  With  1961  *s  sell« 

Ing  at  a  rapid  clip  and  1962  *s  snarled  by 
strikes,  dealers  did  not  press  for  business •  That  will  begin 
to  change  this  month  as  output  swells • 

Holdover  Models  The  holdovers  on  which  dealers  realised 
Wo  Longer  Asse€  Impressive  profits  In  September  may  become 
^  a  problem  this  month*  Dealers  entered  Oc- 

tober with  310,000  year-old  models  still  In  stock,  excessive 
when  added  to  the  350,000  new  1962  units  on  hand,  making  a 
total  Inventory  early  this  month  of  660,000 • 

Used  Cars  Sell  Prices  of  used  cars  fell  last  month,  break- 
Well  for  Less    Ing  #30  to  |1|.0  on  I960  and  earlier  pieces, 

although  volume  held  hlgh#  Dealers  feel 
fear  of  a  possible  new  car  shortage  staved  off  still  sharper 
declines •  Franchlsed  dealers  are  light  on  used  cars*  Inven- 
tories over  the  coimtry  are  under  the  30-day  mark* 


^OTOR^  October  1961 


1 


No  Further  Franchise 
Changes  Are  Lllcely 


Except  for  American  Motors  and  Studebaker 
dealers,  vho  can  expect  concessions  similar 
to  those  already  made  in  Big  3  franchises, 
retailers  should  not  look  for  further  changes  for  another  yeart 
perhaps  two  or  three  •  GM's  present  pact  is  frozen  at  least  until 
1963  models  arrive •  Ford  and  Chrysler  concessions  were  forced  by 
GM,  so  these  firms  are  in  no  mood  to  yield  more*  Ford  and  Chrysler 
followed  OM^s  pattern:  Holdback  upped  to  2  per  cent,  parts  allow* 
ance  on  warranty  work  Increased  to  20  per  cent  (Chrysler  claims  22 
per  cent)  and  15«>day  deferred  billing #  Chrysler,  unlike  others, 
will  pay  dealers  1/6  of  1  per  cent  of  aggregate  billings  on  cars 
held  in  stock  for  15  days,  make  payments  quarter ly« 


Justice  Dapt»  Studies 
Appraisers'  Ifethods 

Body  shops  have  been  asked  by 
the  U»  S«  Dept«  of  Justice  to 
supply  data  on  their  dealings 
with  independent  appraisers  e  In 
a  questionnaire,  they  are  asked 
to  give  the  names  of  these  ap« 
praisers  in  their  area,  to  tell 
whether  they  demand  discounts 
on  parts,  how  much  they  ask  and 
whether  they  try  to  steer  own* 
ers  to  certain  shops  •  The  same 
information  is  asked  of  drive* 
in  appraisals,  or  those  made 
before  the  car  vis its  a  shop* 
The  Dept«  of  Justice  declines 
comment  but  the  nature  of  the 
questions  indicates  a  search 
for  anti-trust  ▼iolations* 

Special  Orders  Indicate 
Over*All  Market  Depth 

Although  majority  of  new  mod* 
el  customers  are  taking  dellT* 
ery  out  of  stock,  as  opposed  to 
asking  for  special  order  mer* 
chandise,  the  few  customers  re* 
questing  special  orders  are 
coming  up  with  substantial  de* 
posits •  Development  is  note* 
worthy  because  Uien  back  orders 
are  solid  deals  with  consumer 
money  riding  on  them  it  signi* 
f ies  OTer*all  market  has  depth* 

1962  Models  Bring 
Little  Discounting 

Probably  due  to  the  uncertain 
labor  outlook  around  Detroit 
when  1962  offerings  came  out, 
early  discounting  of  new  models 


did  not  mar  this  yearns  Intro* 
duction  season  as  it  has  every 
year  since  1956 •  Discounts  were 
he^ld  down  even  on  1961  left* 
overs,  seldom  exceeding  5  P^r 
cent,  reflecting  the  rebate  of 
5  par  cent  retailers  receive 
from  factories  on  old  models  in 
stock  at  new  model  timee 

Trend  to  Smaller 
blscount  Continues 

With  the  dealer  discount  on 
Chevy  II  limited  to  21  per  cent 
and  a  cut  in  discount  on  all 
American  Motors  cars,  those  few 
dealers  idio  have  been  campaign* 
ing  for  a  reduction  in  the  die* 
count  (with  the  backing  of  one 
trade  Journal)  can  claim  a  mi* 
nor  victory •  Question  is,  where 
will  it  end?  Factories  began 
chipping  at  discount  two  years 
ago  when  coaqpacts  were  Intro* 
duced  and,  barring  an  organised 
protest  by  dealers,  the  erosion 
process  will  continue • 

Two  Meteor  Models 
Priced  Tfader  >2,500 

Mercury  Meteor,  due  to  go  in* 
to  production  late  this  month, 
will  be  priced  closer  to  Comet 
than  to  Mercury  •  Dealers  repre* 
senting  this  division  will  then 
have  two  brands  pegged  under 
|2,500«  Although  Mercury  had 
two  models  listing  at  less  than 
#2,500  in  1961,  taxes,  freight 
and  incidentals  .  pushed  prices 
above  that  figure  before  the 
customer  could  drive  them  away« 


J4 


YSJ^f^a.^  ^ti\.K*^%r  1961 


Moat  Dealers  Ignored 
Model  Release  pates 

Cbecklng  dealers  in  five  na-i 
J or  oarkets  during  the  intro« 
duction  season^  MOTOR  found 
widespread  violations  of  factor 
ry  release  dates  on  new  car 
showings  •Only  manufacturer  rig* 
idly  enforoing  public  introduce* 
tiona  is  Ghevroletf  result  of 
which  is  that  all  dealers  han«» 
dling  this  nake  get  an  even 
play  with  prospects  JLs  a  gener* 
al  rule^  Chevrolet  outlets  also 
outdraw  the  conpetition  in  at- 
tracting opening  day  audiences # 

De  Soto  Dealers 
Put  Chrysler  Ahead 

Although  factory  has  not  seen 
fit  to  credit  the  achievement , 
much  of  the  strength  that  en«« 
abled  1961  Chryslers  to  show  a 
gain  over  the  I960  model  came 
from  former  De  Soto  dealers  •  De 
Soto  had  a  handful  of  dealers 
who  considered  it  average  vol« 
ume  to  move  5  #000  cars  a  year# 
They  are  the  new  power  behind 
Chrysler •  Excluding  compacts » 
Chrysler  and  Thuhderbird  are 
the  only  car  brands  to  register 
more  1961  models  than  1960*s« 

Yearly  Mpdel  Change 
Losing  Its  Appeal 

As  {he  new  crop  of  cars  indi- 
cates »  industry  is  gradually 
coming  round  to  the  view  (first 
expounded  by  the  president  of 


American  Motors)  that  it  is  not 
necessary  to  come  out  with  an 
all«new  offering  every  year« 
Witness  Falcon^ Corvair  and  Val« 
iant  now  in  their  third  year* 
This  is  likely  to  be  Detroit's 
philosophy  for  several  years  to 
come  because  the  factories  feel 
they  can  no  longer  afford  the 
formula  of  all«new-everyfall» 

Top-Price  Heaters 
"Standard"  tfait 

One  of  the  few  gripes  which 
dealers  have  registered  against 
1962  models  is  that  some  facto- 
ries»  making  heater-defroster 
standard  equipment ^  elected  to 
use  the  highest-x^riced  heater  f 
thus  upping  the  retail  tag  and 
factory  profits •  Retailers  are 
faced  with  the  task  of  explain- 
ing to  customers  that  "with- 
heater"  prices  for  1962  are  the 
same  as  with-heater  prices  on 
1961* St  providing  the  most  ex«» 
pensive  heater  was  specified e 

Customers  Cool 
To  Seat  Belts 

Equipping  new  models  with  an- 
chors for  seat  belts  has  not 
stimulated  demand  for  belts ^ 
according. to  information  from 
dealers •  Customers  are  not  even 
attracted  by  dealer  offers  to 
install  belts  at  cost#  Like  all 
safety  items »  this  one  needs  a 
long,  hard  sell  before  the  pub- 
lic will  go  for  it« 


Brief  but  Ford's  minicart  Cardinal »  is  reported  to  look  like  a 
Important  scaled-down  Thunderbird,  the  old  model,  according  to 
those  who  have  seen  it«««»01dsmobile  will  shortly  of- 
fer power  brakes  for  F-85««» •Rather  than  dump  less  than  perfect 
products  on  dealers.  Imperial  debut  was  pulled  back  until  factory 
cotild  correct  faults  that  failed  to  show  during  pre-production  pi- 
lot run«#«  •Retirement  next  month  of  a  top  official  of  GM  is  ex- 
pected to  touch  off  a  cascade  of  personnel  changes  at  the  execu- 
tive levels •••Ford  Div«  expects  to  announce  its  1,000,000th  Falcon 
sale  late  next  month,  a  record  never  before  equaled  by  a  new  name- 
plate  in  a  comparable  period  of  time*  Car  is  two  years  old  this 
month«««#Wiere  factory  officials  used  to  flinch  uhen,  asked  about 
participation  in  speed  events  (violating  an  industrywide  agreement 
to  soft-x>edal  speed  and  horsepower),  they  now  flare  up» 


MOTOR,  October  1961 


V> 


Warm  Weather  Slows   Lingering  aummer  In  nany  sectlona  has  blunt- 
Plclnxp  m  service^   ed  the  sharp  uptiirn  in  service  business  that 

usually  comes  with  the  beginning  of  October* 
The  impact  has  varied  with  the  shop  but  the  demand  for  prewinter 
services  and  goods  early  this  month  was  generally  light*  Repairmen 
and  service  managers  agree  that  volume  will  take  a  big  Jump  as 
cold  weather  approaches*  Reluctance  of  car  owners  to  have  even  ad- 
visable work  done  continues*  This  is  due^  in  part  at  leasts  to  the 
interest  created  by  the  introduction  of  1V62  cars* 


Anti*f reese  War 
Plagues  Jobbers 

n^lce  cuts^  ranging  at  retail 
from  10  to  60  cents  below  Job« 
ber  cost 9  have  upset  the  market 
to  such  an  extent  that  a  major* 
ity  of  wholesalers  expects  vol* 
ume  this  month  to  fall  below 
the  same  I960  month*  Some  Job* 
bers  are  running  ahead  of  last 
year  but  all  feel  the  effects 
of  the  price  battle*  Many  re* 
tailers  are  beginning  to  charge 
up  to  |1  a  gallon  for  install* 
ing  anti*freese  bought  else* 
where*  A  rival  Jobber  problem 
now  is  tightening  collections* 

Second  Quarter 
PM|ts  Sales  Up 

Excise  tax  collections  show 
that  sales  of  parts  and  acces- 
sories in  the  second  quarter ^ 
the  last  for  which  figures  are 
available t  surpassed  the  like 
period  of  I960  by  almost  |lt.O,« 
000^000*  Sales  by  manufacturers 
in  the  Ax>ril-June  period  were 
|2^3l|.6,500,000^  compared  with 
$29  306|7l|.0t000  the  correspond* 
ing  iVoO  period*  For  the  fiscal 
year  ended  June  1^  sales  were 
down  about  16^000,000* 

Chrysler  Of f ^^f 
Depreciation  Floor 

In  an  aggressive  bid  for  more 
fleet  and  lease  business »Chrys* 
ler  has  notified  major  firms  in 
the  field  that  it  will  guaran- 
tee its  vehicles  against  exces- 
sive depreciation* If  a  Chrysler 
fleet  or  lease  car  depreciates 
more  than  conqpetitive  makes, the 


company  will  make  the  owner  an 
allowance  in  cash  equal  to  the 
difference  between  the  market 
price  of  the  vehicle  and  the 
trade-in  value  of  a  conqparable 
car  produced  by  GM  or  Ford* 

Dealers  Have 
Fingers  Crossed 

Setup  Is  similar  to  the  deal 
Ford  made  with  a  fleet  operator 
last  year*  Dealers  are  not  en» 
tirely  happy  with  the  program 
because:  (1)  It  is  an  admission 
the  conqpany  has  some  reserva- 
tions about  the  resale  value  of 
its  products  and^  (2)  The  ar- 
rangement could  do  retailers 
serious  damage  with  the  public 
as  word  of  it  leaks  out* 

Chevy  II  Prices 
Jolt" Competitors 

Price  structure  on  Chevy  II 
indicates  this  nameplate  will 
replace  Corvair  as  Chevrolet's 
answer  to  competition  from  Fal- 
con and  Rambler*  Chevrolet  has 
no  intention  of  dropping  Cor- 
vair^ as  erroneously  rumored 
several  months  ago^  but  company 
apparently  looks  on  Corvair  as 
more  of  a  personal  vehicle  than 
as  the  car  in  a  one -car  f amily^ 
as  Ts^the  case  with  Falcon  and 
Rambler*  Prices  of  Chevy  II, 
falling  within  a  few  dollars  of 
Corvair  throughout  the  series. 
Jolted  GM  competitors  who  ex- 
pected the  newcomer  would  be 
priced  considerably  higher*  As 
one  competitor  conceded,  "It's 
a  lot  more  car  than  we  expected 
to  see  for  the  money *** 


J6 


^^J^SSl,  ^tilober  1961 


EdLtonlaL 


x^-^isKs-ssrc^^&Ciiji 


Dealers  Inch  Ahead 

In  the  three  changes  which  General  Motors  made  in  its  selling 
agreement  last  month,  automobile  dealers  achieved  a  substantial, 
if  not  spectacular,  advance  in  factory-dealer  relations.  The  Task 
Force  of  the  National  Automobile  Dealers  Assn.,  by  demonstrat- 
ing that  progress  can  be  made  by  degrees,  rather  than  by  decrees, 
has  earned  the  thanks  of  car  retailers  everywhere. 

The  holdback  of  an  additional  1  per  cent  of  discount  was 
hardly  a  sacrifice  on  the  part  of  the  factories.  In  fact,  a  dealer 
here  and  there  is  already  demanding,  inconsistently,  that  he  be 
paid  interest  on  the  money  withheld  at  his  own  request.  The 
increased  markup  on  parts  used  in  warranty  work  is  a  genuine 
dividend  for  dealers,  especially  when  it  is  recalled  that  it  was 
only  a  few  years  ago  that  factories  shouldered  100  per  cent  of 
parts  and  labor  expense  on  warranty  jobs. 

It  is  in  the  15-day  billing  that  the  dealers  have  scored  their 
most  significant  gain.  Cash  on  the  barrel  head  had  been  regarded 
as  an  immutable  law.  The  15-day  concession  is  only  half  what 
the  Task  Force  recommended  but  it  puts  car  dealers  more  nearly 
on  a  footing  with  other  types  of  retailers. 

At  press  time,  Ford  had  matched  the  GM  markup  on  warranty 
parts  and  made  other  concessions  on  parts.  It  was  not  clear  what 
other  manufacturers  would  do,  but  the  important  fact  has  al- 
ready been  accomplished.  The  wall  of  factory  indifference  to 
dealer  wishes  on  a  key  question,  or  at  least  their  reluctance  to 
defer  to  them,  has  been  breached. 

It  is  important  now  that  dealers  affected  show  that  the  changes 
in  the  selling  agreement,  which  they  so  forcefully  espoused,  can 
indeed  improve  their  performance  as  merchants.  The  further 
progress,  to  which  the  Task  Force  is  dedicated,  can  only  be  im- 
peded if  dealers  enjoying  the  new  concessions  fail  to  capitalize 
on  them.  Factories  will  hesitate  to  act  on  new  recommendations 
if  dealers  themselves  prove  their  previous  requests  were  empty 
talk. 

EDWARD  FORD 
Editor 


lOTOR,  October  1961 


W 


SENSIBLE  PRICING  CAN 


Mv 


If  retailers  followed  factory  practice  of 
recovering  costs  before  o£Fering  bargainst 
they  could  not  be  talked  into  giving  away 
so  much  of  their  net  before  they  get  it 


By  Robert  Lund 

Detroit  Editor  of  MOTOR 


Why  should  an  automobile  that  sells  for  factory 
list  in  October  be  knocked  down  $100  to  $400  (and 
maybe  more)  in  January?  Was  the  car  overpriced  in 
October?  Or  is  it  underpriced  in  January?  Assuming 
the  wholesale  price  remains  constant— that  the  dealer 
pays  as  much  for  the  vehicle  in  October  as  in  January 
—how  can  he  afford  to  sell  it  so  much  cheaper  three 
months  later? 

Do  the  price  cuts  confirm  a  public  suspicion  diat 
dealers  earn  such  exorbitant  profits  that  they  can  af- 
ford to  make  lavish  discounts  and  still  come  out  with 
a  bundle? 

The  most  convincing  argument  against  that  mis- 
guided notion,  the  idea  that  dealers  wallow  in  rich- 
es, is  the  number  of  bankruptcies  and  failures  the 
business  experiences,  even  in  prosperous  times.  If 
dealers  were  to  open  their  books  and  explain  their 
plight  to  the  public,  no  one  above  the  cut  of  a  pan- 
handler mooching  bed  money  would  label  their  prof- 
its "exorbitant." 

Price  Cuts  Not  Warranted 

But  if  profits  are  not  excessive,  how  can  dealen 
amputate  $100  to  $400  and  up  off  the  price  of  a  car  a 
few  months  after  new  models  are  out? 

The  answer  is  that  dealers  cannot  lop  several  hun- 
dred dollars  off  list  and  still  earn  a  reasonable  return 
on  their  toil,  time  and  investment.  That  is  not  to  say 
they  must  get  full  list  for  everything.  Full  list  is  an 
ideal,  but  not  an  absolute  necessity. 

If  dealers  follow  the  familiar  pattern  of  undercut- 


ss 


\*.0-Y0^,  October  1961 


HELP  DEALER  PROFITS 


If  he  followed  factory  practice,  a  deal- 
er would  first  sell  the  cars  needed  to 
cover  his  overhead.  Only  then  could  he 
aim  for  sales  that  mean  assured  profits 


ting  prices  on  current  cars  as  soon  as  the  bloom  be- 
gins to  fade,  the  trend  of  dealer  profits  is  not  difficult 
to  forecast.  The  pattern  has  seldom  varied  in  the 
past  decade. 

Profits  hit  a  high  during  the  first  few  months  of  the 
new  model  year,  fall  and  falter  during  the  winter 
months,  lift  slightly  in  the  spring  and  then,  beginning 
in  July,  slide  to  sub-zero.  Unless  retailers  revise  their 
pricing  practice,  that  will  be  the  riches- to-rags  trend 
of  profits  on  1962  models. 

Adapt  Factory  Formula 

The  inadequacy  of  dealer  profits  has  been  the 
subject  of  so  much  fee-faw-fum  in  recent  years  it 
seems  unlikely  that  any  means  of  increasing  income 
could  have  escaped  exploration.  But  there  is  one  ap- 
proach dealers  have  not  tried— that  of  using  the  same 
formula  to  price  at  retail  that  factories  use  to  price  at 
wholesale. 

Xhe  factory  formula  on  pricing  will  not  work  as 
successfully  for  dealers  as  it  does  for  factories  because 
manufacturers  enjoy  a  monopoly,  an  advantage 
dealers  are  denied.  That  is,  the  factory,  as  the  only 
source  of  supply,  is  in  a  position  to  say,  "That's  our 
price.  Take  it  or  leave  it."  Although  dealers  enjoy 
no  such  edge,  the  idea  behind  the  factory  formula 
could  be  applied  at  the  retail  level. 

Factory  prices  are  based  on  a  series  of  goals.  Un- 
like some  of  the  goals  they  set  for  dealers,  the  targets 
factories  set  for  themselves  are  realistic  and  within 
the  realm  of  attainment.  As  each  successive  goal  is 


achieved,  factory  profits  quickly  begin  to  accelerate. 

Goal  No.  1  is  known  as  the  standard  volume  target. 
A  better  name  for  it  would  be  the  break-even  objec- 
tive. What  the  factory  does  is  add  up  its  costs  to  de- 
termine how  many  cars  it  must  sell  to  earn  back  its  in- 
vestment. 

Let's  say  the  total  bill  comes  to  $5,000,000,  includ- 
ing a  part  of  the  cost  of  the  plant  itself  (spread  over 
a  period  of  years) ,  materials,  labor,  tooling-engineer- 
ing, overhead,  sales-advertising  expense,  administra- 
tive costs,  taxes,  shipping— everything. 

To  earn  back  its  $5,000,000  investment,  the  factory 
must  sell  a  minimum  of  2,000  cars  at  a  price  of  $2,500 
per  unit.  This  becomes  goal  No.  1. 

But  the  factory  is  not  in  business  just  to  recoup  its 
investment.  It  must  also  produce  a  profit— for  stock- 
holders, for  growth  and  expansion  and  as  a  cushion 
against  lean  years.  The  company  fixes  on  a  profit  ob- 
jective of,  say,  20  per  cent  on  its  investment.  This  fig- 
ures out  to  $1,000,000  (20  per  cent  of  $5,000,000) . 

Two  Routes  to  Goal 

There  are  two  ways  the  factory  can  shoot  at  the 
$1,000,000.  Instead  of  selling  2,000  cars  at  $2,500  a 
unit,  it  could  up  the  price  to  $3,000  a  car.  But  that 
would  restrict  sales,  because  the  higher  the  price  of 
the  car,  the  smaller  the  market. 

The  alternative  to  upping  the  price  to  $3,000 
would  be  to  sell  more  cars  at  the  lower  price— 2,400 
cars  at  $2,500  per  car  would  bring  in  $6,000,000.  This 
becomes  the  factory's  major  [continued  on  page  143 


MOTOR,  October  1961 


"S^ 


Taping  valve  port.  All  openings  should  be  cov- 
ered, unless  parts  are  to  be  replaced  at  once 


CLEANING  IS 


Turn  out  better  overhaul  and  rebuild- 
ing jobs  by  using  the  methods  and  equip- 
ment suggested  here  to  make  sure  engines 
and  parts  are  free  of  all  foreign  matter 


By  Walter  O.  Koehler 

Engineering  Editor  of  MOTOR 

\Jne  good  way  to  curb  comebacks  on  overhauled  en- 
gines and  other  components  is  to  do  a  thorough  clean- 
ing job.  In  today's  precision-built  units,  minute 
quantities  of  dirt  or  other  foreign  matter  can  upsei 
the  action  of  hydraulic  valve  lifters,  score  crankshafts 
and  cylinder  walls  or  ruin  the  shift  pattern  of  an  au- 
tomatic transmission. 

But  there  are  other  practical  reasons  why  cleaning 
should  be  done.  Most  important,  a  mechanic  can  do  a 
better  and  quicker  job  when  working  on  a  clean  en- 
gine or  transmission. 

There  is  no  single  method  of  cleaning  which  is  best 
for  all  shops.  Each  shop  operator  must  make  his  own 
decision  as  to  the  ty{>e  of  equipment  to  buy,  based  on 
the  volume  of  work  to  be  done,  available  space  and 
cost. 

For  example,  the  exterior  of  an  engine  or  transmis- 
sion can  be  cleaned  quickly  with  solvent  applied  with 
a  pressure  sprayer  or  by  a  steam  cleaner.  Small,  pon- 
able  solvent  sprayers  can  be  pressurized  by  an  air 
hose  or  pumped  by  hand.  After  the  air  cleaner  has 
been  removed  and  the  carburetor  air  horn  and  dis- 
tributor covered,  the  entire  engine  is  sprayed  with 


Cleaning  engine  with  steam-detergent  gun.  This 
makes  disassembly  easier  before  a  major  repair 


Small  precision  parts,  such  as  these  transmis- 
sion valve  bodies,  should  be  cleaned  separately 


40 


>«L^t  ^^,  Ck2«&«  1961 


COMEBACK  INSURANCE 


solvent.  For  more  effective  cleaning,  the  engine 
should  be  warm.  After  allowing  the  solvent  to  soak 
through  the  accumulated  grease  and  dirt  for  15  or 
20  minutes,  rinse  off  with  a  high-pressure  stream  of 
water  or  a  mixture  of  air  and  water. 

Steam  cleaning  is  an  effective  and  fast  method  of  re- 
moving dirt  and  grime  from  the  outside  of  an  engine 
or  transmission.  A  high  volume  of  work  can  be  han- 
dled at  low  cost  per  job,  but  the  initial  investment 
in  equipment  is  higher  than  that  for  the  solvent 
sprayer. 

Individual  pressurized  cans  containing  enough  sol- 
vent for  one  engine  are  handy  for  the  shop  which 
does  engine-cleaning  jobs  infrequently.  The  pro- 
cedure for  cleaning  with  the  spray-on  can  is  the  same 
as  with  the  regular  pressure  sprayer. 

It  is  advisable  to  clean  the  outside  of  an  engine  or 
transmission  before  overhaul  even  though  the  cylin- 
der block,  heads  or  transmission  case  are  to  be 
cleaned  in  a  tank.  Getting  rid  of  excess  oil  and  dirt 
not  only  makes  the  parts  easier  to  handle  and  inspect, 
but  prevents  rapid  con-   [continued  on   page   138 

Pressurized  spray  can  is  used  to 
clean  oil  and  dirt  accumulation 
from  power  steering  reservoir 


1 


i 


What  Detroit  Is  Thinking 


Factory  LoUypops 

Are  car  makers  using  a  variation  of  a  bargaining 
technique  perfected  by  organized  labor  to  quiet  the 
clamorings  of  dealers?  The  technique  consists  of  ask- 
ing for  more  than  you  expect  to  get,  with  the  idea  of 
trading  an  excessive  demand  for  an  attainable  target. 

In  the  case  of  car  factories,  the  technique  is  turned 
around.  The  manufacturer  waits  until  dealers  ask  for 


By  Robert  Lund 

Detroit  Editor  of  MOTOR 

something  the  factory  does  not  want  to  giv< 
hands  over  a  lesser  concession  in  lieu  of  the 
demand. 

One  of  the  most  important  gains  dealer 
made  in  recent  years  developed  via  this  rou 
name  the  concession  in  question  would  refle< 
company  whose  leadership  in  the  field  of  deal 
tions  is  more  deser\  ing  of  praise  than  condem 
But  the  concession  itself  had  been  sitting  on  tl 
a  couple  of  years,  like  the  lollypops  the  barbe 
under  the  counter  to  pacify  the  kid  who  ^ 
about  having  his  hair  cut. 

The  moral  is  obvious  enough. 

Ford  in  Wooing  Mood 

Independent  outlets  for  parts  and  repla 
items,  both  wholesalers  and  retailers,  are  in  1 
some  pretty  passionate  wooing  from  Ford  bee 
a  puzzlement  facing  the  firm.  (The  word  "inc 
ent"  can  be  defined  in  this  in-  [continued  on  pj 


MOTOR,  October  1961 


Tips  on  Installing^  Tempered  Glass 


Special  precautions  must  be  taken 
to  prevent  recurrence  of  damage 


Loosening  adjustment  screws  on  door  panel  to 
align  channels  so  glass  will  operate  smoothly 


Tapered  tool  or  screwdriver  is  used  to  re- 
move large  pieces.  Vacuum  cleaning  follows 


JPL  lot  has  been  said— and  undoubtedly  more  will  be 
said— in  the  tempered-versus-laminated  glass  contro- 
versy. Whatever  the  merits  or  demerits  of  either  type, 
the  fact  remains  that  tempered  glass  is  here  and  it 
will  get  broken  in  collisions  and  otherwise  and  re- 
pairshops  will  have  to  replace  it. 

Today,  almost  all  U.  S.-made  cars  use  tempered 
glass  for  side  and  rear  windows.  When  replacement  is 
necessary,  an  exact  duplicate  of  the  original  glass 
must  be  used.  Unlike  the  laminated  type,  which  is 
used  in  windshields,  tempered  glass  cannot  be  cut 
and  trimmed  to  size.  In  fact,  any  penetration  of  the 
hardened  surface  will  cause  the  entire  panel  to  craze. 

To  avoid  the  possibility  of  installation-breakage, 
and  for  safety's  sake,  certain  precautions  must  be 
taken  when  replacing  tempered  glass. 

When  removing  crazed  or  broken  glass,  leather 
gloves  and  safety  goggles  should  be  worn.  Large  areas 
of  crazed  glass  can  be  knocked  out  with  a  rubber 
mallet  and  smaller  crumbs  may  be  scraped  out  with  a 
screwdriver.  Be  careful  to  keep  your  face  well  away 
from  the  glass  being  knocked  out. 

All  particles  must  be  removed  from  the  glass  runs. 
If  a  vacuum  cleaner  is  not  handy,  use  a  stiff  whisk 
broom.  Make  sure  there  is  no  felt  missing  on  any  of 
the  runs  because  bare  metal  on  the  glass  surface  may 
be  the  source  of  future  damage. 

Before  installing  a  door  glass,  be  sure  the  retainer  is 
free  from  glass  crumbs  and  dust.  If  compressed  air  is 
used  to  clean  it  out,  wear  safety  goggles.  After  the 


Applying  silicone  spray  to  keep   channels  lu- 
bricated and  prevent  binding  of  the  door  glass 


glass  has  been  installed,  proper  alignment  is  impor- 
tant. Should  too  much  force  be  applied  to  run  it  up, 
damage  will  certainly  result,  either  to  the  gliss  or 
to  the  regular  mechanism.  All  cars  are  equipped  with 
adjusting  screws  and  stops  for  this  purpose.  While 
adjusting  the  glass  alignment,  it  is  also  advisable  to 
lubricate  the  window  runs  with  a  silicone  spray.  This, 
too,  will  help  the  window  [continued  on  page  182 


^^ 


>\o'Yo^,  CKxocff!!  \%ai 


Lip  of  float  is  held  firmly  against  needle  and 
seat  while  float  level  is  checked  with  a  gauge 


Checking  carburetor  base  with  stra 
base  is  warped,  air  can  be  sucked  iti 


Kits  to  Cure  Carburetor  Faull 


When  it  seems  advisable  to  re- 
build rather  than  replace  a  unit, 
these  procedures  and  precautions 
will  help  produce  a  quality  job 

By  Sam  Julty 

Service  Editor  of  MOTOR 

W  hen  diagnosis  reveals  that  carburetor  work  is  re- 
quired, the  repairshop  has  several  choices  as  to  how 
to  tackle  the  job.  These  choices  will  depend,  to  a 
great  extent,  on  the  type  work  the  carburetor  re- 
quires. For  example,  certain  minor  services,  such  as 
freeing  a  stuck  choke  valve,  cleaning  a  clogged  fuel 
filter,  or  correcting  a  fast  idle  adjustment,  may  be 
done  without  removing  the  carburetor  from  the  car. 

If  the  job  requires  removal  of  the  carburetor,  how- 
ever, it  will  have  to  be  decided  whether  to  replace  the 
unit  with  a  rebuilt  or  new  one,  or  to  rebuild  it  in  the 
shop. 

Replacing  and  rebuilding  each  has  its  own  ad- 
vantages. Today,  manufacturers  offer  new  replace- 
ment carburetors  at  prices  which  are  attractive  to  the 
repairshop  and  the  customer.  If  the  old  carburetor 
has  a  cracked  casting,  a  worn  throttle  shaft  bore,  a 
warped  base  flange,  or  other  such  serious  defects,  it 
would  be  wiser  in  most  cases  to  sell  a  replacement 
carburetor. 

However,  if  the  work  involves  a  routine  cleaning, 
replacing  of  small  parts,  and  adjusting,  many  shops 
can  generally  realize  more  profits  if  they  perform 
this  work  themselves.  With  the  trend  toward  simpler 
carburetor  design  and  the  wide  variety  of  repair  kits 
now  available,  this  approach  becomes  quite  practical. 
Currently  available  are  a  [continued  on  page  160 


MOTOR,  October  1961 


With  throttle  valve  held  fully  opei 
ator  pump  travel  is  measured  with  a 


Soaking  new  gaskets  and  pump  plun 
sene.  This  aids  gasket  flexibility 


Appraisals  Make 


A  standout  dealer  tells  why  he  threw 
out  daily  reports  as  a  means  of  eval- 
uating his  men  and  adopted  a  sim- 
ple plan  that  sells  more  automobiles 


By  John  C.  Lujack 

PcTtner,  Lujack  Schierbrock   Chevrolet  Co, 
Davenport,  la. 


The  key  to  successful  closing  is  per- 
suading enough  customers  to  come  in  for 
appraisals.   This   is  what   Lujack   checks 


Mapping  an  attack  is  an  old  stoiy  to  Johnny  Lujack. 
Ail-American  quarterback  while  at  Notre  Dame  and  All- 
Pro  quarterback  when  he  played  for  the  Chicago  Bears, 
Lujack  has  been  a  lull-time  car  dealer  since   1954. 

After  two  years  of  coaching  the  Notre  Dame  backfield 
under  Frank  Leahy,  Lujack  opened  the  Lujack  Schierbrock 
Chevrolet  Co.,  Davenport,  la.,  in  partnership  with  Prank 
Schierbrock.  Their  dealership  sells  over  1,000  new  cars  and 
trucks  and  over  1,500  used  cars  and  trucks  (retail)  each 
year. 

In  the  seven  years  he  has  been  a  dealer,  Lujack  hos 
learned  that  competition  in  cor  retoiling  can  be  as  fierce 
and  bruising  as  any  he  encountered  on  the  football  field. 
But  he  brought  o  fresh  viewpoint  to  the  business  and  his 
obility  to  size  up  a  problem  accurately  has  led  him  to 
^0Y0/op  many  infmr^gfing  answn. 
Som0  of  fhm  moif  helpful  antwn  an  confoi nod  in  this 
arf/c/m. 


X-#et's  say  you're  rcaMJuably  well -pi  eased  with  your 
siafl  of  autoniohfle  salesmen.  But,  if  you're  aggressive 
aud  aml>itious.  viui  always  want  to  sell  a  few  more 
tars  than  yr^ii  did  last  year.  The  problem  is,  how  do 
ytiu  atconrfilish  this? 

You  avuld  sweeten  up  liueu lives.  You  could  cut 
away  the  dt^nd  wood,  it  any.  \  ou  could  even  go  out, 
if  )nu"ic  ihc  link)  kind,  and  hire  a  human  dynamo 
who  will  charge  up  the  rest  of  the  staff.  Or,  some  say, 
just  hire  three  or  four  more  men  so  as  to  have,  at 
least,  quantity  on  your  staff. 

Before  you  do  any  of  these  things,  it  might  be 
wise  to  check  the  record.  It  is  easy  to  tell  from  the 
books,  or  even  from  that  chart  on  the  sales  mana- 
ger's wall,  how  many  cars  each  of  your  salesmen  deliv- 
ered in  the  past  month.  You  can  see  at  a  glance  that 
White  led  the  pack,  that  Green  was  middling  and 
that  Black  was  at  the  bottom  of  the  pile. 

Does  this  mean  you  ought  to  give  White  a  bonus 
and  fire  Black?  Hardly.  You've  got  to  know  more 


^Ot^^,CVAsAs«  1961 


Appraisal  Record  for  September 


Salesman 


and  their  efforts— and  their  problems, 
g  to  do  is  to  look  over  the  salesmen's 
Here  you  get  an  education,  if  you're 

,  you  see  that  White,  Green  and  Black 
e  calls  a  day,  exactly  as  you  and  the 
igreed  they  must  do.  And  each  of  them 
uired  15  p>o$tcards  a  day,  again  accord- 
.^et  Green  sold  only  two-thirds  as  many 
and  Black  delivered  hardly  enough  to 
ne. 

:r  dealers,  we  found  the  first  quarter  of 
what  puzzling.  We  had  basically  the 
staff  that  did  everything  right  the  year 
s  year  we  weren't  selling  as  many  cars 
we  should.  The  daily  reports  proved 
nen  worked.  Or  did  they? 
^  realized  that  it  would  be  a  mighty 
n  who  would  [continued  on  page  152 


Here  is  how  the  evaluation 
chart  might  look  if  a  deal- 
er had  a  three-man  staff 


Days 

1 

2 
3 

4 

6 

7 

8 

9 
10 
11 
13 
14 
15 


WHITE  GREEN  BROWN 

Appr.  Sales    Appr,  Sales    Appr.  Sales 


3 

4 
5 
2 
4 
3 
4 
3 
2 
5 
4 
2 
3 


1 
0 
2 
1 
2 
0 
1 
2 
2 
0 
1 
0 
3 


Second 
15  days 


37 


13  35%    28      9  32% 

(DEALERSHIP  SECOND  15  DAYS: 

77  oppraisals,  26  sales,  or  34%) 
Total  month    81     27  33%    82    18  29% 

(DEALERSHIP   ENTIRE   MONTH: 
170  appraisals,  52  sales,  or  31%) 


First 

' 

15  days        44 

14  32% 

34 

9  26% 

15 

3  20% 

(DEALERSHIP 

FIRST 

15   DAYS: 

93  appraisals,  26  sales. 

or  28%) 

16                         5 

2 

3 

1 

0 

0 

17                         2 

0 

1 

0 

1 

0 

18                         2 

1 

2 

1 

2 

0 

20                         4 

1 

4 

2 

2 

1 

21                         3 

1 

3 

1 

0 

0 

22                         2 

1 

0 

0 

1 

0 

23                         4 

1 

3 

0 

0 

0 

24                         1 

0 

2 

1 

1 

1 

25                         2 

0 

3 

1 

1 

0 

27                         3 

1 

0 

0 

1 

0 

28                         3 

2 

4 

1 

1 

1 

29                         2 

1 

2 

0 

2 

1 

30                         4 

2 

1 

1 

0 

0 

12      4  33% 


27      7  26% 


As  Engineers  See  It 


rbine  Gets  Field  Tests 

gas  turbine  stack  up  against  a  gasoline 
le  under  actual  operating  conditions? 

Allison  Div.  of  General  Motors  Corp. 
:ype  turbines  and  placed  them  in  the 
ral  branches  of  the  armed  forces,  as 
ivate  companies.  R.  W.  Guernsey,  of 

progress  ref)ort  on  the  tests  at  the  re- 
neeting  of  the  Society  of  Automotive 

most  extensive  tests  were  those  per- 


formed with  the  turbine  installed  in  an  Army  tracked 
vehicle.  The  turbine,  governed  to  limit  its  output  to 
165  hp,  replaced  a  162  hp  gasoline  piston  engine.  The 
turbine-powered  vehicle  was  unable  to  match  the 
acceleration  provided  by  the  gasoline  engine  from  a 
standing  start  to  15  mph. 

Even  when  the  idling  speed  of  the  turbine  was 
stepped  up  to  24,000  rpm  in  an  effort  to  reduce  ac- 
celeration lag,  the  gasoline-powered  vehicle  reached 
15  mph  in  a  shorter  time.  Above  this  speed,  however, 
the  turbine  provided  superior  acceleration  and  gave 
a  top  speed  of  40  mph,  compared  with  30  mph  for 
the  conventional  powerplant. 

At  wide-open  throttle,  the  turbine  averaged  4  to  20 
per  cent  more  miles  per  gallon  than  the  piston  en- 
gine. The  situation  was  reversed  under  light-load,  or 
cruising,  conditions,  where  the  gasoline  powerplant 
delivered  4  to  60  per  cent  more  miles  per  gallon. 

The  turbine's  high  fuel  consumption  at  light  load 
was  even  more  forcefully  illustrated  in  the  Navy  per- 
sonnel boat  installation.  At  full  load,  the  turbine 
burned  18.8  gal.  of  Diesel  fuel  per  hour,  while  a  425 
cu.  in.  two-cycle  Diesel  consumed  12  to  IS  gal.  per 
hour.  At  idle,  the  turbine  still  required  3  to  4  gal.  per 
hour,  while  the  consumption  of  the  Diesel  engine 
dropped  to  1  gal.  per  hour,  [continued  on  page  173 


ober  1961 


v^ 


What  to  Do  If  Lube  Seals  Fail 


These  factory  tips  will  enable  you  to  remove 
and  replace  them  fast  with  the  least  bother 


Using  needle-nose  pliers  to  remove  a  replace- 
able  neoprene   service   plug   on    1961    Cadillac 


Removing  Mercury  lube  plug.  Special  lube  gun 
with  threaded  needle  screws  onto   the  fitting 


JL/ast  year,  when  Ford,  Mercury,  Lincoln  Conti- 
nental and  Cadillac  introduced  sealed  lubrication 
with  30,000-mile  lubrication  intervals,  an  occasional 
repair  and  service  shop  was  ready  to  close  down  its 
lube  department  and  write  it  off  as  an  investment 
loss.  Fortunately,  this  dim  view  was  not  widely  ac- 
cepted—and for  good  reason. 

While  it  is  true  that  these  vehicles  have  not  re- 
quired chassis  lubrication— except  in  cases  of  seal 
damage  or  failure— they  still  require  lube  service  in 
other  parts  of  the  car.  Secondly,  some  of  these  cars 
are  now  a  full  year  old  and  have  been  subjected  to 
the  rigors  of  city  traffic,  bumpy  country  roads,  flooded 
parkways,  and  dry,  dusty  turnpikes.  Undoubtedly, 
the  front  end  has  seen  a  lot  of  action— and  action 
means  wear. 

It  is  now  important  for  repairmen  to  examine  sus- 
pension and  steering  joints  of  cars  having  sealed  lub- 
rication. Seals  could  be  dry  and  cracking,  grease  may 
be  leaking  from  broken  seals,  ball  joints  could  be 
worn,  tie  rods  might  be  stiff  from  insufficient  lubrica- 
tion. These  and  other  possible  problems  could  pre- 
vail unknown  to  the  car  owner. 

Because  it  is  likely  that  removal  and  replacement 
of  the  front-end  seals  will  be  [continued  on  page  170 


Before  installing  a  ball- joint-removing  tool 
between  upper  and  lower  studs  on  Ford,  a 
box  wrench  is  slipped  on  to  get  a  better  grip 


44^ 


^^0-\  ^V^ ,  0^<tober  1961 


"Cap's  givin*  the  insurance  salesman  a  big  pitch  on  how  easy  it  is  to 
sell  cars,"  said  Lou.  "He  doesn't  know  the  locker-room  boy  is  listening" 

It's  Always  Time  to  Hunt  Salesmen 


To  build  and  maintain  a  capa- 
ble sta£F,  Cap  Moran  finds,  a 
dealer  has  to  keep  prospecting 
constantly  for  promising  men 


A.S  Phil  Kinkaid,  the  junior  salesman  at  Moran  Mo- 
tors, Inc.,  walked  out  of  the  salesroom,  he  left  an  al- 
most visible  trail  of  gloom.  Adelaide  Hunt,  the  incur- 
ably curious  secretary-bookkeeper,  paused  in  her 
typing. 

"Bet  on  the  wrong  club  in  the  World  Series?"  she 
asked  Lx)u  Butterworth,  the  used  car  manager,  who 
happened  to  be  standing  next  to  her  desk. 

"If  you  was  about  to  get  canned,"  said  Lou,  un- 
wrapping a  fresh  cigar  and  studying  it  appraisingly, 
"you  wouldn't  be  whistlin'  a  merry  tune,  neither." 

"Who  said  Mr.  Kinkaid  was  going  to  be  fired?" 

Lou  touched  a  lighter  flame  to  the  cigar,  examined 
it  closely  to  see  that  it  was  burning  evenly,  and  said: 

"You  figure  it  out.  We  ain't  sellin*  enough  cars  out 
of  this  joint  to  keep  the  three  new  car  salesmen  busy 
as  it  is.  But  Cap's  out  at  the  club,  playin*  golf  with  an 
insurance  salesman  and  givin'  him  a  big  pitch  on 
what  a  soft  snap  it  is  sellin'  automobiles." 

"Did  he  offer  him  the  job?"  asked  Adelaide. 

"Not  that  I  heard.  That  ain't  proof  that  he  won't. 


though.  If  he  hires  the  guy,  why  Phil's  the  logical 
man  to  get  axed;  he's  the  newest." 

Adelaide  smiled.  "That's  a  pretty  explanation,"  she 
said,  "but  it  doesn't  explain  too  much." 

"Such  as?"  said  Lou,  blowing  a  fat  ring  of  cigar 
smoke. 

"Such  as,  who  knew  about  Mr.  Moran  and  the  in- 
surance salesman?" 

"The  locker-room  boy  heard  'em  talkin'." 

"That  makes  it  authentic,  I  suppose,"  said  Ade- 
laide. "But  who  told  Mr.  Kinkaid?" 

"Told  Phil?  I  didn't.  It  was  him  told  me.  The 
locker-room  boy  and  him  bowls  at  the  same  alleys." 

"Didn't  you  tell  Mr.  Kinkaid  there  wasn't  anything 
to  worry  about?" 

"Maybe  there  is,"  said  Lou. 

"You  know  Mr.  Kinkaid  is  probably  our  best  sales- 
man." 

"I  don't  know  nothin*  of  the  kind.  All  I  know  is, 
he's  tall,  dark,  and  curly-headed." 

"What's  that  supposed  to  mean?"  asked  Adelaide 
sharply. 

"Nothin*  specially,  except  that  guys  like  that  seem 
to  get  a  lot  further  than  us  fat  boys,  at  least  with  cer- 
tain secretaries." 

Adelaide  made  a  production  of  resuming  her  typ 
ing. 

"I  haven't  any  objection  to  fat,"  she  said,  "as  long 
as  a  man  doesn't  wear  it  [continued  on  page  164 


MOTOR,  October  1961 


V\ 


BuUds  TBA  Volume 


? 


4 


Installing  snow  tires  at  Dick  Alexander's 
service  station,  Lathrup,  Mich.  Beginning 
in  October,  sales  of  winter  TBA  items  boom 


IN  early  two  years  ago  Dick  Alexander  took  over  op- 
eration of  a  slumping  service  station  in  Lathrup, 
Mich.,  where  gasoline  volume  was  on  the  anemic 
side  and  TBA  sales  in  sad  shape. 

Today,  both  are  in  excellent  health.  About  23,000 
gal.  of  gas  are  pumped  each  month,  nearly  twice  the 
volume  during  pre-Alexander  days.  Moreover,  1  gal. 
of  oil  is  sold  for  every  96  gal.  of  gas. 

TBA  sales  have  improved  constantly  and  impres- 
sively. In  October  last  year,  for  example,  TBA  sales 
totaled  a  whopping  $1,986,  including  a  hefty  volume 
of  snow  tires,  batteries,  air  cleaners,  windshield  wip 
ers  and  blades,  de-icers  and  fan  belts. 

Success  with  TBA  did  not  happen  magically  or  be- 
cause customers  took  a  fancy  to  the  new  owner.  Alex- 
ander planned  and  executed  a  course  of  action. 

First  step  was  to  hire  gas  pump  men  who,  in  Alex- 
ander's words,  "were  talkers."  This  was  done  because 
he  believes  service-station  personnel  must  initiate 
TBA  sales— and  that  means  sales  pitches. 


When  he  took  over  the  station,  this 
operator's  sales  were  ahnost  non- 
existent, but  in  a  short  time  he 
has  increased  it  to  ^2,000  a  month 


Second  step  was  to  offer  employes  a  straight  5  per 
cent  bonus  on  all  sales,  excluding  gasoline.  The  third 
step  was  to  systematize  a  TBA  sales  approach. 

Because  gasoline  pumps  provide  a  natural  spring- 
board to  TBA  sales,  Alexander  instituted  an  **all- 
around-the-car"  service,  requiring  employes  to  look 
for  sales  opf)ort unities— under  the  hood,  at  the  rear 
end  and  at  all  four  tires. 

An  example  of  how  the  all-round  service  works  is 
the  case  where  corrosion  is  found  on  a  battery.  An  at- 
tendant brings  the  condition  to  the  attention  of  the 
owner  and  requests  permission  to  remove  the  corro- 
sion without  charge— a  request  that  is  happily  grant- 
ed by  customers. 

This,  then,  permits  a  closer  inspection  of  the  bat- 
tery and  frequently  a  quick  voltage  test.  Upshot  of 
this  approach  was  that  23  new  batteries  were  sold  last 
October. 

While  Alexander  shoots  for  a  steady,  year-round 
TBA  volume,  his  sales  hit  peaks  during  spring  and 
fall  change-over  periods.  He  begins  his  winterizing 
promotions  in  mid-September,  advertising  it  with 
messages  painted  prominently  on  his  windows  and 
via  person-to-person  contacts. 

At  the  outset  early  last  fall,  he  sold  some  snow  tires, 
de-icers  and  fan  belts.  But  after  the  first  cold  snap  hit 
in  October,  winterizing  specials  leaped  to  28  a  day! 

Employes  were  primed  to  look  for  opportunities, 
not  merely  install  antifreeze.  Winterizing  sf>ecia]s  can 
and  should,  Alexander  believes,  lead  to  TBA  sales. 
Last  year  Alexander's  men  racked  up  solid  sales  of 
batteries,  thermostats  and  tires  as  a  result  of  winter- 
izing service  specials. 

Sells  50  Tires  a  Month 

Speaking  of  tires,  in  October  last  year,  Alexander 
sold  22  snow  tires.  On  a  monthly  basis,  he  sells  50 
tires,  80  per  cent  of  which  are  new,  the  rest  either 
used  or  recaps. 

He  realizes  that  the  tire  field  is  highly  competitive 
in  his  area  and  he  has  become  reconciled  to  a  small 
mark-up.  But  he's  satisfied  because  these  low-profit 
sales  do  keep  customers  coming  back. 

TBA  is  sold  in  volume  not  only  because  the  staff 
likes  the  5  per  cent  bonus  but  because  Alexander 
keef>s  a  daily  record  of  each  man's  output. 

Every  employe  notes  all  sales  made  out  on  a  "shift 


#^ 


>\0-Y0^,  October  1961 


om  Scratch 


And  each  man  uses  a  different  color  ink  so 
nder  can  tell  at  a  glance  who  is  selling  and  who 
If  a  man's  output  has  slipped,  Alexander  calls 
n  and  discusses  the  situation  and  seeks  a  remedy, 
iddition,  Alexander  constantly  checks  his  inven- 
Items  are  arranged  on  shelves  in  such  a  man- 
ia t  he  can  tell  at  a  glance  what  items  are  moving 
ind  which  aren't.  If  a  particular  item  is  not  be- 
>ld,  he  instructs  his  men  to  start  pushing  it. 
rchandising  muscle  is  put  behind  TBA  at  this 
n  because  the  owner  is  convinced  that  these 
lets  offer  the  best  opf)oriunity  for  profits.  More- 
he  feels  that  if  he  did  not  sell  needed  TBA  items 
jtomers,  he  would  be  guilty  of  neglecting  their 
nterests. 

A  sales  are  not  confined  to  the  station's  prem- 
During  slow  periods,  attendants  place  the  sta- 

business  card  under  windshield  wipers  of  cars 
d  in  the  adjacent  supermarket  parking  lot.  At 

times,  they  make  spot  checks  of  tires  on  cars 
d  along  the  streets  near  the  station. 


Dick  Alexander  explains  to  attendant  how  an 
when   to   use   an   air-cleaner   testing   devic 


Capital 
^lose-Ups 

By  Bert  Mills 

Washington  Editor  of  MOTOR 


Suit  to  Split  GM  Expected 

3t.  of  Justice  attorneys  are  bending  every  effort 
11  off  one  of  the  greatest  coups  in  anti-trust  his- 
a  suit  to  break  up  General  Motors.  Grand  juries 
ree  cities  have  been  receiving  evidence  for 
h$.  If  criminal  indictments  are  voted,  a  pro- 
d  trial  could  begin  early  in  1962.  A  conviction 
criminal  case  would  be  followed  by  civil  suits 
ig  economic  remedies. 

lat  the  government  is  trying  to  prove  is  that  GM 
ts  vast  f)owers  to  restrict  competition.  Fringe 
charging  bus  and  locomotive  monopolies  are  al- 

in  court  but  Justice  is  now  trying  for  the  jack- 
Its  aim  is  nothing  less  than  a  split-up  of  the 

corp>oration  into  smaller  companies,  directly 
eting  with  each  other, 
pite  all  its  other  activities,  GM  is  still  primarily 


in  the  automotive  business.  Nearly  87  per  cent 
1960  sales  of  $12,700,000,000  were  connected 
some  phase  of  the  car  industry.  Thus  Justice's 
trained  on  this  field.  Evidence  presented  to  a  | 
jury  is  secret  but  it  has  been  reported  that  th 
Angeles  jury  is  sifting  claims  that  GM  dealers 
been  pressured  into  refusing  to  sell  to  discount 
that  the  Houston  probe  concerns  the  AC  Spark 
Div.,  and  that  New  York  jurors  are  receiving  evi 
regarding  the  passenger  car  divisions. 

Chevrolet  May  Be  Target 

If  GM  is  to  be  cut  into  pieces  by  the  govern 
Chevrolet  Div.  is  a  likely  candidate  for  pari 
Chevrolet  accounts  for  over  half  of  GM's  car  o 
and  is  the  nation's  No.  1  best  seller.  However,  a 
off  of  Chevrolet  would  pose  [continued  on  pac 


'OR,  October  1961 


1     Rear  impact  bent  sfieet  metal  and  bumper  and  O   Turnbuckle  exerts  pull  in  direction  ap| 

pushed  up  left  side  of  this  1961  Tempest  body  that    of    impact    to    ease    later    straigbti 


REAR-END  DAMA 


Panel  removal  and  replace 
ment  work  flows  stnoothij 
and  body  aligned  expertly 
on   this    1961   compact  car 


By  William  J.  Moreland 

Technical  Editor  of  MOTOR 


Q   Temporary   sheet   metal   screws   are  renu 
and  the  joints  leveled  by  applying  body  so 


J    After  deck  lid,  lights  and  bumper  have  been  4   G^^g^s,  inserted  in  holes  in  side  members  of 

taken   off,  the  two  rear  panels   are  removed  body,  quickly  reveal   misalignment   of   metal 


REPAIRED  QUICKLY 


^  With  main  straightening  work  done,  lower  pan-  ^    Securing  upper  panel  temporarily  with  screws, 

el  is  clamped  in  place  and  then  tack-welded  The   new  deck   lid   is   installed   to   check   fit 


1  A    Fit  of  all  trim  parts  is  checked  before  car 
is  sent  to  paint  department  for  refinishing 


BODY  BLOWS 


By  Graham  Hunter 


"Just  made  my  final  payment  on  this  bus.  I'm  in  the  clear  at  last! 


''To  put  it  in  shape  will  cost  quite  a  bit 
but  since  it's  an  imported  car  mebbe  you 
could  try  for  some  of  this  Foreign  Aid" 


"After  tomorrow  no  crumpled  fenders 
on  my  car  for  a  month.  We're  start- 
ing our  town's  No  Accident  Month!" 


j     GARAGE 


"No.  Mr.  Wisecracker,  this  ain't  a  laun- 
dry. Our  present  customer  just  took 
the  Parvin's  Pond  curve  a  bit  too  fast !" 


'Bu9  TNAT  NE\N  QI^R  TOmf^ 


"Progress?   Certainly  I   believe   in   prog- 
ress !  I  ain't  drivin'  a  horse  'n  buggy,  am  I?" 


5^ 


>\OTO¥L,  October  1961 


401  In.  V-8  Standard  on  Buick 


Camshaft  new  .  .  .  364  cu.  in.  en- 
gine discontinued  .  .  .  Front  sec- 
tion of  frame  widened  . . .  Changes 
made   in  suspension,   steering 


Two-door  hardtop,  one  of 
four  models  available  in 
LeSabre    series    for    1962 


Invicta  convertible  for  1962,  showing  new  grille  design.  Inner 
headlamps  are  in  the  grille,  the  outer  lamps  blend  into  fenders 


Displacement    

Bore  and  stroke 

HerseDower         

MAJOR 
USobra 

401  cu.  in.* 
4.1875  X  3.64  in 
280  ®  4.400 
424  ®  2.400 
10.25  to  If 
123  in. 
214.1  in. 
56.3   in. 

standard 
standard,  optiona 

DATA 

401  cu.  in.| 
.    4.1875  X  3.64  in. 
325  ®  4.400 
445  ®  2.800 
10.25  to  1 
123  in. 
214.1  in. 
56.3   in. 

1  on  LeSabre 

El«ctra  225 

401  cu.  in.| 
4.1875  X  3.64  in. 
325  ®  4.400 
445  ®  2.800 
10.25  to  1 
126  in. 
220.1  in. 
57.0  in. 

Torque    

Compression  ratio  . . . 

Wlieeibose    

Over-all  length 

Height    

♦Two-barrel  carburetor 
t9.0-to-l  ratio  optional 
1  Four-barrel  carburetor 

Frame  is  widened  behind  new 
crossmember  to  accommodate 
engine  which  has  been  moved 
forward   approximately   4   in. 


Iveshuffling  of  models,  changes  in  styling,  sus- 
pension and  steering,  elimination  of  the  364  cu. 
in.  V-8,  and  relocation  of  the  engine  are  some 
highlights  of  the  1962  Buick. 

Styling  changes  include  a  wedge-shaped  radi- 
ator grille  with  horizontal  bars.  The  inner 
headlamps  are  now  set  in  the  grille,  with  the 
outer  headlamps  blended  into  the  front  fender. 
Four  front-fender  ports  are  used  on  the  Electra 
225,  three  on  LeSabre  and  Invicta. 

A  new  hood  is  different  in  appearance,  and 
an  inner  hood  panel  is  used  to  give  added 
rigidity.  A  single  latch,  located  at  the  front 
center,  locks  the  hood.  The  rear  deck  contours 
on  the  LeSabre  and  Invicta  have  been  restyled, 
rear  lamp  units  are  [continued  on  page  150 


-Front  Suction  Reed  Vblve 


Exploded  view  shows 
parts  used  in  new 
6  cyl.  compressor 
for    car    coolers 


MOTOR,  October  1961 


^"S 


Valiant — New  to  line 
is  this  Signet  200  two- 
door  hardtop  model 
with    bucket    seats 


New  Look  for  1962  Chrysler 


Chrysler — Two-door   hardtop   in   300   series, 
which  replaces  discontinued  Windsor  series 


Dodge — Dart  330  two-door  hardtop.  Wheel- 
base    is    116   in.,    two    less   than   on    1961's 


Dodge — Polara  500  convertible  comes  on   116 
in.   wheelbase,    6    in.    shorter    than    last    year 


Plymouth  and  Dodge  shorter, 
lighter  .  .  .  Valiant  and 
Lancer  add  sports  models  .  .  . 
300  series  replaces  Windsor 


X  he  addition  of  compact  sports  car  modeh, 
major  body  changes  and  some  new  styling 
touches  are  to  be  found  in  Chrysler  Corp.'s  1%2 
line-up.  Mechanical  details  of  these  cars  were 
described  in  the  September  MOTOR  Magazine. 

Plymouth  has  a  new,  fully  unitized  body  for 
1962.  The  115  in.  wheelbase  on  sedans  is  3  in. 
shorter  than  1961  models,  while  wagons  have 
been  trimmed  from  122  to  116  in.  Over-all 
length  is  reduced  71/^  in.  to  202  in.,  width  from 
80  to  751/4  in.  and  weight  by  approximately  200 
lb. 

The  concave  grille  is  new.  The  low-beam 
headlamps  are  mounted  in  it.  The  passenger 
compartment  is  moved  farther  to  the  rear  and 
the  windshield  is  steeply  slanted  to  make  the 
hood  and  fenders  look  longer.  The  flat  roof 
panel  is  extended,  with  the  rear  window  more 
nearly  vertical.  Models  offered  in  the  Savoy, 
Belvedere  and  Fury  series  are  the  same  as  for 
1961,  except  that  the  two-door  Savoy  station 
wagon  and  the  6  cyl.  four-door  hardtop  Fury 
have  been  discontinued. 

Two-Door  Hardtop  Added 

Valiant  adds  a  new  two-door  hardtop  with 
bucket  seats,  the  Signet  200.  Different  in  ap- 
pearance from  the  other  Valiants,  the  new  mod- 
el retains  the  silhouette  of  the  hardtop  and  has 
sports-car  interior  trim. 

Valiant  exterior  changes  for  1962  include 
new  rear  deck,  rear  fenders  and  taillights,  and  a 
larger  grille  frame  which  extends  up  into  the 


34 


^R.^'YO^,  October  li»l 


Dodge — Lancer  Grand 
Turismo  two-door  hard- 
top has  sports  car 
interior,     bucket     seats 


Corp.  Cars 


hood.  Inside,  a  new  instrument  cluster  and 
steering  wheel  are  used.  In  addition  to  the  new 
Signet  ^ZOO  model,  a  V-200  two-door  sedan  has 
been  added  and  the  V-200  two-door  hardtop 
dropped. 

I'he  Dodge  Lancer  has  added  a  new,  sports- 
type  car  with  bucket  seats— the  Grand  Turismo 
two-door  hardtop— and  a  series  770  two-door 
sedan  to  the  line.  Dart  has  discontinued  the 
Seneca,  Pioneer  and  Phoenix  series  and  re- 
placed them  with  series  designated  Dart,  Dart 
330  and  Dart  440.  Two  four-door  station  wag- 
ons are  added  to  the  440  series.  Polara  500  has 
dropped  all  models  except  a  two-door  hardtop 
and  convertible. 

Rear  Styling  Changed 

Rear  styling  of  the  Chrysler  car  has  been 
changed,  with  new  quarter  panels,  deck  lid, 
rear  bumper  and  doors.  On  the  Newf)ort,  the 
grille  is  a  flat  stamping  with  a  pattern  of  square 
openings.  On  other  models,  the  grille  is  dis- 
tinguished by  two  large  crossed  bars  on  a  back- 
ground of  diamond-pattern  aluminum  mesh. 
The  aluminum  insert  surrounding  the  canted 
dual  headlamps  in  the  front  of  the  fenders  has 
a  black  anodized  finish. 

Models  offered  in  the  Newport  and  300  H 
series  are  the  same  as  last  year.  The  Windsor 
series  has  been  discontinued  in  favor  of  the  300 
(no  letter)  series,  which  offers  the  same  models 
as  last  year's  Windsor,  except  the  dropped  four- 
door  sedan.  The  New  Yorker  series  has  dropped 
the  two-door  hardtop  and  convertible. 

Imperial  styling  in  1962  provides  a  new  rear- 
quarter  appearance  with  low,  horizontal  fender 
lines.  The  new  grille  is  in  two  sections,  separat- 
ed by  a  metal  panel,  with  chromium-plated 
bezels  framing  three  sides  of  each  section.  All 
models  in  the  Custom,  Crown  and  LeBaron  ser- 
ies are  continued. 


Plymouth — Fury  two-door  hardtop  for  1962. 
Wheelbase  on  sedans  has  been  cut  from  118 
to  115  in.  and  over-all  length  from  209^ 
to    202    in.    All    bodies    are    fully    unitized 


Chrysler — Four-door    pillarless    station 
wagon  in  New  Yorker  series  for   1962 


Imperial — ^LeBaron  four-door  hardtop 
shows    low,    horizontal    fender    lines 


MOTOR,  October  1961 


%^ 


V-  6  Bows  with 
Buick  Special 

New  powerplant  displaces  198  cu.  in., 
develops  135  hp  at  4,600  rpm  ,  .  * 
Four-speed  manual  drive,  power 
brakes  with  automatic  drives  optional 


New  addition  to  the  1962  Special 
line  is  this  convertible,  offered 
in  Standard  and  De  Luxe  series 


X  he  1962  Buick  Special  has  a  90  deg.  V-6  engine, 
the  first  time  ever  used  in  an  American-made  pas- 
senger car. 

New  body  models  include  convertibles  with 
manual  or  f)ower-operated  tops.  Power  brakes,  a 
limited-slip  differential  and  two-speed  wipers  are 
now  available. 

The  new  V-6,  the  standard  powerplant  in  the 
4000  Standard  series,  is  closely  patterned  after  the 
V-8,  but  without  the  two  rear  cylinders.  A  cast- 
iron  block  is  used.  The  bore  has  been  increased  to 
3.625  in.  and  the  stroke  to  3.200  in.  to  obtain  a 
displacement  of  198  cu.  in.  Brake  horsepower  is 
135  at  4,600  rpm,  and  [continued  on  page  188 


New^  90  deg.  V'6  engine  'with  cast- 
iron  block,  similar  in  design  t€ 
the  aluminum  V-8,  but  both  bore 
and    stroke    have    been    increased 


MAJOR  DATA 


D«  Ux«  Skytarfc 

Displacem«nf    198  cu.  in.  215  cu.  in.  215  cu.  w.* 

Bore  and  stroke 3.625  t  3.200  in.  3.50  x  2.80  in.  350  i  2.10  «. 

Horsepower    I35®4.600  155® 4.600  I85@4,600 

Torque     205®  2.400  220®  2.400  23O@2J00 

Compression   ratio    ..8.8  to  I  8.8  to  I  10.25  to  I 

Wheelbase   1 12  in.  1 12  in.  1 12  in. 

Over-all  length    188.4  in.  188.4  in.  188.4  in. 

Height    52.5  in.  52.5  in.  52  J  in. 

*  Optional  on  Standard  and  Skylark 


\    r^     r    jcf^ 


»COf'»«** 


Alt  VAIVI  tUnOM 


t«iOOCI 

VAlVt  A0;U^TIt4O 

(CC(NTUC 

■  fACtlONCMK 

■IACT'ON^StOM 

f  CDAi  rusM  too 


Atmospheric-suspended  type 
power  brake,  with  separate 
vacuum  reservoir,  optional  on 
models  having  automatic  drive 


^Putf^'yifl 


WASTti  CVUNOCt        /  .      ,     , 

HASTf  i  CTllMOtt  »US'*  too  \     \ 

MASTf  i  CTIJWOM  niJM  too  tNO  -^     '     . 

PuSM  too  nsTON — •  \ 

f  «A»  »USH  too  IND ' 

(HOtlNriMOttACBlT  — 
f USM  too  lOOT  HT AIMII  - 


ttAflPfOAl 

►IS>AI.»AC-   - 


Valve  mechanism  on  V-6 
uses  hydraulic  lifters,  solid 
push  rods  and  non-adjust- 
able aluminum  rocker  arms 


jr^ 


>^0'\^^,Q^^Qhcr  I96I 


Power  brake  with  dual  master  cylinders.  One  sup- 
plies fluid   to  front  brakes,   the    other    to    rear,    a^vou 
preventing  total  brake  loss   in   case  of  leakage 


Cadillac  Offers  Dual  Brakes 


Safety  system  uses  one  master  cyl- 
inder for  front  wheels,  another  for 
rear  ...  6  cyl.  air  conditioning  com- 
pressor, ^^comering''  light  introduced 


A.n  important  safety  advance— dual  braking  system 
—heads  the  list  of  changes  in  the  1962  Cadillac.  The 
system,  with  separate  hydraulic  circuits  to  front  and 
rear  brakes,  prevents  total  brake  failure  in  the  event 
of  a  broken  line.  Other  new  features  include  a  corner- 
ing light  to  help  the  driver  see  around  curves,  a 
larger  gasoline  tank  and  a  6  cyl.  air-conditioning  com- 
pressor. 

With  the  exception  of  minor  variations  in  height, 
exterior  dimensions  are  unchanged.  As  in  1961,  12 
models  make  up  the  line.  A  new  Park  Ave.  Sedan 
with  shortened  rear  deck  replaces  the  four-window 
sedan  in  the  62  series. 

The  new  grille  is  flat,  rather  than  convex,  with  a 


MAJOR  DATA 

Series 
60  oed  62 

Displacement    390cu.in. 

Bore  and  stroke  . .  4  x  3.875  in. 

Horsepower 325®  4.800 

Torque    430®  3.100 

Compression  rofio.    1 0.5  to  I 

Wheelbose    129.5  in. 

Over-all  length  . . .   222  in.* 
Height   54.8  in.** 


Series 
75 

390  cu.  in. 
4x3.875  in. 
325®  4.800 
430®  3. 100 
1 0.5  to  I 
149.8  in. 
242.3  in. 
59.1  in. 


Sedon 


^Series  62  Town  Sedon  ond  Pork  Ave. 
215  in. 

^^Series  62  Sedan  ond  ond  Sedon  de  Ville  56.3 
in.,  62  convertible  55  in.,  Eldorodo  Biorritz 
55.2  in. 


shallow  "V**  in  the  center.  The  top  edges  of  the  tail 
fins  have  been  lowered  2  in.  and  straightened. 

The  dual  braking  system  is  actuated  by  two  master 
cylinders  in  a  common  housing  in  front  of  the  vac- 
uum booster.  Primary  and  secondary  pistons  are 
mounted  in  tandem.  The  primary  piston,  operated 
by  the  booster  push  rod,  transmits  hydraulic  pressure 
through  lines  to  the  wheel  cylinders  of  the  front 
brakes.  A  push  rod  at  the  front  of  the  primary  piston 
moves  the  secondary  piston,  which  forces  fluid 
through  a  separate  line  to  the  rear  brakes. 

The  fluid  reservoir  is  divided  into  two  chambers, 
separated  by  a  baffle  extending  [continued  on  page  191 


Cadillac  62  convertible  for  1962.  The  new 
grille  texture  alters  front-end  appearance 


Fleetwood  60  Special  shows  new  rear  quarter. 
Fins  have  been  straightened  and  lowered  2  in. 


MOTOR,  October  1961 


V\ 


Top  series  in  Chevy  11  line  is  the  Nova  400,  in- 
cluding this  convertible  model.  Wheelbase  is  110  in. 


^_jig^ 


M 


\ 


Single-leaf    rear    spring    on    new    line    is 
thicker  and  narrower  at  center  than  at  ends 


Cutaway  of  Chevy  II  4  cyl.  over- 
head-valve engine.  Lifters  are  hy- 
draulic, the  camshaft  gear-driven 


Chevy  II  Offers  4  and  6 

Smaller  engine  on  Chevrolet's  completely  new  "in-between" 
line  develops  90  hp,  larger  plant  120  hp  .  .  .  Wheelbase 
110  in  .  .  .  Standard-size  line  presents  appearance  changes 


jL  he  Chevy  II,  a  completely  new  car,  larger  than 
the  Corvair  and  smaller  than  the  standard  line,  is  in- 
troduced by  Chevrolet  for  1962.  Front-mounted  4  and 
6  cyl.  engines,  both  in-line  and  with  overhead  valves, 
were  developed  for  the  new  in-between  car.  Another 
innovation  is  the  single-leaf  rear  spring. 


Chevy  II 
4  cyl. 

Displacement    I53cu.  in. 

Bore  and  stroke 3.88  x  3.25 

Horsepower    90  @  4,000 

Torque  1 15®  2.400 

Compression  ratio 8.5  to  I 

Wheelbase    1 10  in. 

Over-all  length 183  in.* 

Height 55  in.A 


t  327  in.  and  409  in.  V-8's  optional 
*  187.4  on  wagons 


Both  4  and  6  cyl.  engines  have  hydraulic  valve  lift- 
ers. Camshaft  drive  is  by  gears,  and  the  parts  in  the 
valve  mechanism,  except  the  camshaft,  are  the  same 
on  both  engines.  Slipper-type  aluminum  pistons,  with 
the  piston  pins  locked  in  the  rods,  are  used.  A  single- 
barrel  carburetor  is  standard  on  both  engines. 

The  8.5- to- 1  compres- 
sion ratio  permits  the 
use  of  regular  fuel.  Fir- 
ing order  is  1-5-4-2  on 
the  4  cyl.  engine  and  1- 
5-5-6-2-4  on  the  6.  The 
4  cyl.  engine  develops 
90  hp  at  4,000  rpm,  and 
the  6  cyl.,  120  hp  at 
4,400  rpm. 

A  manual  three-speed 
transmission  %vith  a  2.94 
ratio  in  first  is  standard 
on  the  new  car.  Power- 
glide  automatic  trans- 
mission is  optional. 

The  Chevy  II  body 
has  two  basic  sub-stnic- 
[continued  on  page  158 


MAJOR 

DATA 

Biseoy«« 

Biseoyae 

Bel  Air 

Bel  Air 

Chevy  II 

Impolo 

Impolo       Corvette 

6eyi. 

6  cyl. 

283  io  V-St          V-8 

I94cu.  in. 

235.5  in. 

283  cu.  in.        327  cu.  in. 

3.563  X  3.25 

3.56  I  3.94 

3.875x3.00     4.0x3.25 

120®  4.400 

135®  4,000 

170®  4.200    250®  4.400 

177®  2.400 

217®  2.000-2.400 

275  ®  2.200  350®  2.800 

8.5  to  1 

8.25  to  i 

8.5  to  1             10.5  to   l# 

MO  in. 

119  in. 

119  in.              102  in. 

183  in.* 

209.6  in. 

209.6  in.           176.7  in. 

55  in.A 

55.5  in.t 

55.5  in.t           52.2  in. 

▲  54  in.  on  coupe. 

54.5  on  convertibles 

1  55  in.  on  convertible.  56  in.  on  wagon 

||f  1 1 .25  to   1   on  special  com  engine 

ss 


^^^^^,Ks^<^^  m 


Corvair  Adds  Monza  Wagon 


New  mode!  offers  optional  bucket  seats 
.  ,  .  Limited-slip  dififerential^  heavy- 
duty  suspension  are  now  available  as 
extras  •  .  *  Automatic  choke  revived 


SO 


Corvair  700  four-door  sedan.  Twin  ornamental 
grilles    in    front    distinguish    the    1962    model 


Cutaway  of  transaxle  shows  Positraction  limited- 
slip  differential,  available  for  first  time  in  Corvair 


Vi^orvair  has  been  carried  over  in- 
to 1962  with  minimum  mechanical 
and  styling  changes.  The  four-door 
sedan  and  station  wagon  have  been 
dropped  from  the  lowest-priced  500 
series,  leaving  only  a  two-door  club 
coupe.  A  station  wagon  with  op 
tional  bucket  seats  has  been  added 
to  the  Monza  series.  A  convertible 
will  be  introduced  later,  prob- 
ably next  March.  New  options  on 
the  entire  line  include  a  limited- 
slip  differential  and  heavy-duty 
suspension. 

Three  versions  of  the  145  cu.  in. 
air-cooled  engine  are  offered.  The 
standard  powerplant  develops  80 
hp,  while  the  engine  supplied  with 
Powerglide-equipped  Monzas  puts 
out  84  hp.  Horsepower  of  the  op- 
tional high-performance  engine 
with  special  camshaft  has  been  in- 
creased from  98  to  102.  Both  the  Monza  Powerglide 
engine  and  the  high-performance  unit  have  9-to-l 
compression  ratio  and  require  premium  fuel. 

Automatic  choke,  discontinued  in  1961,  has  been 
reinstated  on  the  1962  model.  The  oil-control  piston 
ring  has  been  changed  from  a  one-piece  uncoated 
cast-iron  type  to  three-piece  steel  design  with  two 
rails  and  a  spacer.  The  rails  are  chrome-plated. 

The  limited-slip  differential  is  a  smaller  version  of 
the  Positraction  unit  offered  on  tlie  full-size  Chevro- 


Brake  master  cylinder,  which 
has  been  moved  from  the 
passenger  compartment  to  the 
firewall    for    easier    servicing 


MAJOR  DATA 

500,  700.  M«uo 

Displacement 145  cu.  in. 

Bore  and  stroke 3.4375  x  2.60  in. 

Horsepower   80  ®  4.400* 

Torque  128  @  2.300** 

Compression  rotio  8  to   If 

Wheelbose    108   in. 

Over-all   length    180  in. 

Height    51.5   in. 


*Monza  with  Powerglide  84  ®  4.400. 
high  performance  engine   102  @  4.400 

**Monzo  with  Powerglide  130  @  2.300. 
high  performonce  engine  134  ®  2,800- 
3.000 

t Monza  with  Powerglide  ond  high  per- 
formonce  engine.  9  to   I 


let.  It  is  available  in  ratios  of  S.27  to  1,  S.55  to  1 
and  S.89  to  1. 

Heavy-duty  suspension  is  optional  on  coupes  and 
sedans.  Heavier,  higher-rate  springs,  recalibrated 
shock  absorbers,  a  link  type  front  stabilizer  bar  and 
rebound  straps  for  the  rear  axle  make  up  the  pack- 
age. 

Length  of  the  lining  on  the  primary  shoes  of  both 
front  and  rear  brakes  has  been  increased  from  7.85 
in.  to  8.62  in.,  raising  total  [continued  on  page  1S4 


MOTOR,  October  1961 


t»^ 


Monterey  Only  Full-Size  Mercury 

OflFered  in  two  series  and  12  body  styles  for  1962  .  .  • 
New  Meteor  will  be  203.8  in.  over-all  on  116j  in. 
wheelbase  .  . .  Engine  to  be  101  hp  6,  with  V-8  optional 


X  op  of  the  1962  line  for  Mercury 
is  the  Monterey,  only  full-size  car 
to  carry  the  familiar  nameplate. 
The  Mercury  Comet,  described  in 
last  month's  MOTOR  Magazine, 
and  the  new  Meteor,  which  will  be 
publicly  announced  next  month, 
complete  the  line. 

The  Meteor  will  have  a  wheel- 
base  of  1 16.5  in.  and  over-all  length 
of  20S.8  in.  Buyers  will  have  a 
choice  of  170  cu.  in.,  101  hp  6  cyl. 
engine  or  a  new  221  cu.  in.  V-8  de- 
veloping 145  hp.  The  V-8  will  be 
equipped  with  hydraulic  valve  lifters.  Like  the  Mon- 
terey, the  Meteor  will  offer  SO,000-mile  chassis  lubri- 
cation, two-year,  all-weather  coolant  and  self-adjust- 
ing brakes.  Bodies  will  be  unitized  and  will  be 
offered  in  two-  and  four-door  sedan  models. 

Retaining  its  120  in.  wheelbase,  the  Monterey  is  1 
in.  longer  over-all  than  corresponding  1961  models. 
Twelve  body  styles  are  available  in  two  series— Mon- 
terey and  Monterey  Custom.  The  most  noticeable 
styling  changes  are  the  new  convex  grille  and  round- 


Monterey  Custom  four-door  hardtop  for  1962.  New  models 
retain   120  in.  wheelbase  but   are   1   in.   longer   over-all 


ed,  finless  rear  quarter  panels  with  long,  tubular  uil- 
lights. 

Service  intervals  have  been  further  extended.  Rec- 
ommended oil-change  period  is  now  6,000  miles,  in- 
stead of  4,000.  Factory-fill,  glycol-base  coolant  is  said 
to  give  protection  against  freezing  down  to  35  deg. 
below  zero  and  protect  the  cooling  system  against 
corrosion  for  30,000  miles.  A  new  fuel  filter  is  also  de- 
signed for  a  life  of  30,000  miles.  The  same  mileage 
is  specified  for  repacking  of  front  wheel  bear- 
ings and  universal  joints,  which  are 
lubricated  with  molybdenum  disulphide 
grease. 

Both  upper  and  lower  ball  joints  are 
now  spring-loaded  for  automatic  take-up 
for  wear.  The  new  spring  in  the  lower 
joint  keeps  the  ball  in  contact  with  the 
seat,  eliminating  [continued  on  page  174 


Lowest  priced  full-size  Mercury,  Monterey  two- 
door  sedan.  Convex  grille  and  rounded,  finless 
rear  quarter  panels  are  biggest  styling   changes 


MAJOR  DATA 

6  cyl.  V-8 

Displocement    223  cu.  in.  292  cu.  in. 

Bore  and  stroU 3.62  x  3.60  in.  3.75  x  3.30  in. 

Horsepower 138  @  4.200  170  @  4.200 

Torque    203®  2.200  279®  2.200 

Compression  rofio  ...  .8.4  to  I  8.8  to  I 

Wheelbose 120  in.  120  in. 

Over-all  length 2 1 5.5  in.  2 1 5.5  in. 

Height   54.9  in.  54.9  in. 


V-B 

V-8 

352  cu.  in. 

390  cu.  in. 

4  X  3.5  in. 

4.05  X  3.78  in 

220®  4.300 

300®  4.600 

336®  2.600 

427®  2.800 

8.9  to  1 

9.6  to  i 

120  in. 

120  in. 

215.5  in. 

215.5  in. 

54.9  in. 

54.9  in. 

Water-heated  carburetor  spacer  on 
352  cu.  in.  V-8.  New  design  elimi- 
nates manifold  heat  control  valve 
and  helps  prevent  carburetor  icing 


da 


^^Q^TCi^,  Cktober  1961 


Rambler  Offers  Automatic  Clutch 


New  E-Stick  unit  on  American  uses  three- 
speed  manual  drive  .  •  •  Dual  safety 
brake  system  now  standard  on  all  models 
•    .    •    Lube    interval    to    33,000   miles 


MAJOR  DATA 

AmerieoR 

De  Ime           Amerieoa 

CMtom                 400* 

Clossie  6 

Ambossader 
V-8 

Disptocement    195.6  co.  in.    195.6  cu.  in.   195.6  in.             327  co.  in. 

Bore  and  stroke   3l/|  x  4I/4  in.3l/|  x  4I/4  in.3>/|  x  4I/4  in.    4  x  3I/4  in. 

Horsepower     90  @  3.800    125  @  4.200  127  @  4.200**  250  ®  4.700# 

Torque    160  ®  1.600  ISO  @  1.600  180  @  1.600**  340  @  2.600# 

Compression  ratio   ...  .8  to  1               8.7  to   1          8.7  to   1             8.7  to   1 

Wheelbose    100  in.             100  in.             108  in.                108  in. 

Overall   length    173.1   in.          173.1   in.          190  in.                190  in. 

Height 56.1    in.           56.1    in.           57.5  in.               57.6  in. 

*400  engine  optional  on  De  luxe  and  Custom 

**With  optional 
and  185  Ib.-ft. 

two-barrel  carburetor,   engine   develops    138 
torque  at  1.800  rpm 

hp   @  4,500  rpm 

^Optional  engine  develops  270  hp  @  4.700  rpm.   360  Ib.-ft. 
rpm,  has  compression  ratio  of  9.7  to   1 

torque  @  2,600 

New  front  suspension  on  Classic 
and  Ambassador  V-8.  Single 
lower  control  arm,  with  outer 
ball  joint,  replaces  double  arms 


JKambler  has  unveiled  an  automatic  clutch,  intro- 
duced a  new  dual  braking  system  and  pared  its  mod- 
els from  38  to  27  for  1962.  The  Classic  V-8  series  has 
been  dropped  and  the  wheelbase  of  the  Ambassador 
V-8  shortened  from  117  to  108  in.  Lubrication  inter- 
vals have  been  extended  on  all  models. 

The  E-Stick,  available  only  on  the  Rambler  Amer- 
ican, is  an  automatic  clutch,  coupled  to  a  three- 
sf)eed  manual  transmission,  with  or  without  over- 
drive. At  a  cost  expected  to  be  about  one-third  that  of 
an  automatic  transmission,  it  relieves  the  driver  of 
all  clutch  operation,  although  he  must  still  shift 
gears  manually.  Because  there  is  no  fluid  coupling  or 
torque  converter,  fuel  econ-  [continued  on  page  178 


MASTER  VAC 
POWER  BRAKE  UNIT 
(OPTIONAL) 


TANDEM  MASTER  CYLtNDER 

HYDRAULIC  RESERVOIRS 

FRONT  .  .  .  REAR 

/  1 


BRAKE  PEDAl 
LINKAGE 


FRONT  .        REAR 

HYDRAULIC  BRAKE 

PRESSURE  CHAMBERS 


CHECK  VALVE  AND 

ENGINE  INTAKE  AAANIFOLO 

VACUUM  CONNECTION 


Cutaway  of  dual  master  cylinder.  Design  prevents 
failure  due  to  leak  in  either  front  or  rear  brakes 


Control  valve,  shown  on  right  front  of  engine, 
routes  oil  pressure  to  servo,  which  operates 
clutch  on  Rambler  American's  optional  E-stick 


Rambler  American  400  convertible.  New 
grille  distinguishes  car  from  1961  model 


MOTOR^  October  1961 


^X 


Lark  Daytona  two-door  hardtop,  one  of  two  models 
new    1962   series.   Bucket   seats   are   standard 


in 


MAJOR  DATA 

Lork  6  Lork  V-8 

Displocem«nf 170  cu.  in.  259  cu.  in. 

Bore  and  Stroke 3  x  4  in.  3%*  x  3'A  in. 

Horsepower   1 12®  4.500  180®  4.500 

Torque    I54®2.000  260  @  2.800 

Compression  ratio ....  8.25  to  I  8.5  to  I 

Wheelbase    113  in.*  1 13  in.* 

Overall  length 188  in.**  188  in.** 

Height    56.5  in.  56.5  in. 

*  Two-door  sedan,  convertible  and  hardtop  109  in. 
**  Two-door  sedan,  convertible  and  hardtop   184  in. 
Station  wagon   187  in. 


New  plastic  spring  tip  inserts, 
which  replace  full-length  in- 
terleaf liner  used  previously 


Howk  V^ 

289  cu.  in 
3.562x3.625  in. 
210®  4.500 
300®  3.000 
8.5  to  I 
l20'/xin. 
204  in. 
55.5  in. 


Gran   Turismo   Hawk,   now  hardtop    instead  of 
coupe.  Tachometer,  four-speed  shift  are  optional 


Lark  Daytona  Series  Bows 


New  Studebakers  for  1962  of- 
fer two  models  with  bucket 
seats  •  •  •  Hawk  now  hardtop 
•  •  •  Compression  ratios  cut 


A  new  Lark  Daytona  series  and  a  "Gran  Turismo" 
Hawk  head  the  1962  Studebaker  line.  Over-all  length 
of  ail  Larks  has  been  increased,  while  wheelbase  has 
been  lengthened  on  all  but  the  Cruiser  and  station 
wagon.  Compression  ratios  of  both  the  6  and  V-8  have 
been  reduced  to  permit  operation  on  regular  fuel. 

The  Hawk  has  been  changed  from  a  coupe  to  a 
hardtop  and  extensively  restyled.  The  rear  section  of 
the  roof  has  been  squared  off  by  the  addition  of  a 
new  panel  and  the  wra{>around  rear  window  re- 
placed by  a  simpler  curved  type.  The  words  "Gran 
Turismo"  appear  on  the  doors  in  script. 

The  Daytona  series  consists  of  a  two-door  hardtop 
and  a  convertible,  available  with  either  6  cyl.  or  V-8 
engine.  Front  bucket  seats,  separated  by  a  console, 
are  standard.  Reclining  seats  are  optional.  A  four- 


Cars  with  standard  and  overdrive  transmission 
have  this  new  rear  engine  mount,  designed 
to   reduce   driveline   noise   and   vibration 


speed  transmission  with  floor  shift  is  available  with 
the  V-8  engine.  Special  side  moldings  and  interior 
trim  distinguish  the  Daytonas  from  other  Larks. 

The  two  Daytona  models  have  the  same  over-all 
dimensions  as  corresponding  body  styles  in  other 
series.  Wheelbase  is  109  in.,  1/4  in.  more  than  in  1961. 
Over-all  length  has  been  in-  [continued  on  pace  186 


62 


^l^X^^^^^IK»ij5,  1961 


Two-passenger  sports  roadster,  new  addition  to 
line.  Fiberglass  covers  space  behind  front  seat 


Two-Passeng^er  Thunderbird  Bows 


Landau  hardtop  also  added  to  1962  line  • .  •  Optional  340  hp  en- 
gine offered  •  •  •  New  rubber  bushings  used  for  rear  axle  mounting 


New   grille   and   rear-quarter   decoration 
distinguish  this  1962  Thunderbird  hardtop 


Rear  suspension  incorporates  large  rubber 
bushing  at  front  spring  eye  and  a  rubber 
mounting  at  axle  to  cut  noise  and  vibration 


J7  or  the  first  time  in  four  years.  Ford  offers  a  two-passenger  Thun- 
derbird for  1962.  The  new  sports  roadster,  which  has  a  fiberglass 
cover  over  the  rear-seat  area,  is  one  of  two  new  models  in  the  1962 
line.  A  Landau  hardtop,  with  vinyl-covered  roof  and  a  decorative  S- 
shaped  bar  on  the  side  of  each  rear  roof  panel,  is  the  second.  The  two 
newcomers  join  the  regular  hardtop  and  convertible  to  bring  the 
number  of  models  to  four.  Exterior  dimensions  are  the  same  as  in 
1961. 

Principal  mechanical  changes  are  an  optional  340  hp  engine  and 
new  rubber  mountings  for  the  rear  suspension.  Cooling  systems  are 
filled  at  the  factory  with  glycol  antifreeze,  said  to  give  protection 
against  freezing  and  corrosion  for  30,000  miles.  Oil-change  interval 
has  been  extended  from  4,000  to  6,000  miles. 

All  Thunderbirds  have  new  grilles  and  different  ornamentation  on 
the  rear  quarter  panels.  The  sports  roadster  has  wire  wheels  with 
chrome-plated  spokes  and  rims  and  imitation  [continued  on  page  185 


MAJOR 

DATA 

Displacment    .... 

.  390  CO.  in. 

Bore  and  stroke  . 

4.05  X  3.78   in. 

Horsepower    .... 

300  @  4.600* 

Torque     

427  ®  2.800 

Compression  ratio 

9.6  to  1 

Wheelbase    

.113  in. 

Over-all   length    . 

.  205  in. 

Height     

.  53.5  in. 

develops  340  hp 
Ib.-ft.  of  torque 
has  compression 

^Optional  engine 
at  5.000  rpm.  427 
at  3.600  rpm  and 
ratio  of  10.5  to  1 

MOTOR,  October  1961 


^^ 


How's  Business? 


Business  Barometer  Points  Up 


o 


ver-all  activity  along  the  business  front  continues 
to  be  brisk.  The  front-runners  are  industrial  produc- 
tion, personal  income  and  construction.  Employment 
and  retail  sales  remain  below  past  levels  but  are 
expected  to  improve  as  business  accelerates. 

The  only  possible  barrier  to  continued  advance- 
ment now  and  in  the  months  ahead  is  labor-manage- 
ment strife  in  any  of  the  major  industries. 

Government  officials  and  economists  expect  that 
this  year  will  see  new  highs  established  for  the  con- 
struction industry,  personal  income  and  industrial 
output.  But  it  is  significant  that  many,  rather  than  a 
few,  sectors  of  the  economy  are  benefiting  from  in- 
creased business.  There  is  a  marked  diffusion  of 
strength,  indicated  by  the  Federal  Reserve  Board's 
index  of  industrial  production,  which  edged  into 
new  high  ground  in  August,  hitting  113  per  cent  of 
the  1957  average. 

Despite  the  resiliency  and  depth  of  the  business 
upturn,  unemployment  still  persists.  Approximately 
6.9  per  cent  of  the  labor  force— 4,542,000  workers- 
is  idle.  However,  the  Labor  Dept.  expects  the  unem- 
ployment rate  to  drop  to  5i/4  to  6  per  cent  by  the 
end  of  the  year. 

As  long  as  there  is  peace  on  the  labor-management 
front,  the  economic  outlook  is  bright. 


PRODUCTION . .  Demands  for  steel  and  copper  con- 
tinue at  high  levels.  In  one  week  last  month  steel 
production  rose  to  2,032,000  tons,  the  sixth  con- 
secutive week  in  which  output  had  increased.  Pro- 
ducers say  there  is  no  evidence  that  steel  stocks  are 


MOTOR'S  Monthly  Summary 


being  built  as  a  hedge  against  a  possible  price  rise. 
Industrial  output  in  August  rose  to  113  per  cent  of 
the  1957  average— a  new  high. 

CARLO ADINGS.  .In  one  week  last  month  rail  freight 
loadings  came  to  a  shade  under  600,000  cars.  Al- 
though volume  has  improved,  loadings  for  the  year 
are  running  10  per  cent  behind  the  1960  pace.  Inter- 
city truck  tonnage,  on  the  other  hand,  has  consistendy 
shown  gains  over  1960  levels,  particularly  during 
August  and  September. 

EMPLOYMENT.  .The  jobless  total  fell  by  598,000  in 
August  to  4,542,000.  Number  of  jobholders  rose  to 
68,539,000,  a  record  high  for  that  month.  Labor 
Dept.  reports  that  unemployment  may  dip  below 
4,000,000  in  October. 

PRICES.  .Average  wholesale  prices  in  primary  mar- 
kets fell  to  118.7  per  cent  of  the  1947-49  base  early 
last  month.  Decreases  were  registered  for  farm  prod- 
ucts and  industrial  commodities.  Consumer  prices 
edged  up  0.4  per  cent  to  a  record  128.1  of  the  1947- 
49  average. 

CONSTRUCTION.. Despite  declining  private  hous- 
ing starts,  over-all  construction  in  August  was  run- 
ning at  an  annual  rate  of  $58,300;OO0,OOO,  4  per  cent 
greater  than  a  year  earlier.  Forecast  is  for  home 
building  activity  to  pick  up  in  closing  months  of  this 
year,  producing  a  total  of  nearly  1,300,000  units  for 
1961. 

PERSONAL  INCOME.  .Annual  rate  of  personal  in- 
come declined  slightly  in  August,  down  to  $419,300,- 
000,000  from  the  preceding  month's  record  high  of 
$421,200,000,000.  Despite  the  drop,  the  annual  rate 
may  total  $425,000,000,000  by  the  end  of  December. 

CREDIT.  .While  there  has  been  an  expansion  in 
commercial  bank  credit,  consumer  credit  demands 
have  eased  up  in  recent  months.  Installment  loans 
are  down  and  demand  for  mortgage  loans  has  dipped 
Upshot  is,  more  than  adequate  funds  are  available 
for  borrowers  and  will  remain  so  for  the  remainder 
of  the  year. 

RETAIL  SALES.. For  the  first  eight  months  of  the 
year  sales  have  fallen  below  year-earlier  levels. 
Economists  attribute  this  to  a  high  rate  of  savings 
and  trimming  of  installment  debts  by  consumers. 
Outlook  is  for  a  surge  of  retail  buying  in  November 
and  December. 


64 


^^Q^TQ^^,  ^^NjJwsi  1961 


No  Gaps  in  the  BCA 
clutch-bearing  line 


Whatever  clutch^release  bearing  is  called  for, 
call  on  BCA  for  the  best. 

BCA  has  them  for  \irtually  every  clutch  youll 
ever  come  across— and  they  deliver  up  to  3  times 
the  normal  life  of  70,000-80,000  declutchings. 
That's  because,  as  a  long-time  automotive 
specialist,  BCA  builds  them  to  extremely  rigid 
engineering  standards.  They're  designed  for  easy 
installation  to  save  you  time  in  the  shop  and  for 
longer  life  to  eliminate  profit-robbing  breakdowns. 

In  fact,  trkerever  ball  bearings  are  used  ^clutches, 
wheels,  generators,  transmissions,  differentials— 
there's  a  BCA  bearing  to  do  the  job  better.  So  call 
your  BCA  bearing  jobber  today  and  let  him  give 
you  immediate  delivery  from  a  complete  line. 


BCA  BALL  BEARINGS 

FEDERAL-MOGUL  SERVICE 
Division  of  FederaMMofuh  Bovver  BeahnEt,  Inc.  •  Ottrott  13,  MIchipn 


October  1961 


Cash  in  on  Bonus  Business 

with  this  New  Concept 

in  Rust  Protection 

KENDALL 


The  New  Petroleum  Base  Underbody 
Protection  that  Means  Hew  Profits  for  You 


A  new  product  that  is  applied  at  the  lubrication 

lift  without  any  special  preparation  ...  no  cleaning, 

masking  or  drop  cloth  required.  Complete  job  in 

20  to  30  minutes ...  as  easy  as  greasing  a  car. 

An  important  part  of  winter  car  preparation, 
this  low  cost  rust  protection  offers  you  a  new  service 

and  profit  opportunity. 

Cash  in  on  this  new  bonus  business  by 

contacting  the  Kendall  distributor  in  your  area  or 

sending  in  the  coupon  below. 

KENDALL  REFINING  COMPANY 

BRADFORD,  PENNA. 


KENDALL 


Lubrication  Specialists  Since  1881 


KENDALL  REHNING  COMPANY 
Bradford,  Penna. 

Gentlemen, 

Please  send  me  complete  information  on  Kendall  Urida-Gard. 

a  Have  your  distributor  call. 

Name 


) 


Address 
City 


State 


Mail  esf4     cQ«ri     -r>«tal.     rm^ViMHM»%     •Ad«rca«U^ 


66 


>\C^'T:^^,C^\.obcr  1961 


Factory  Service  Sla 


Detroit  experts  keep  you  up-to-date  on 
latest  repair  changes  and  procedures 


BUICK 
Keeps  Fuel  Pump  Dry 

When  cleaning  the  engine  or 
engine  compartment  on  1957-1960 
models,  care  should  be  taken  to 
prevent  water  from  getting  into 
the  fuel  pump.  Water  can  enter 
the  pump  through  two  small  vent 
holes  located  in  the  top  of  the 
pump  casting.  When  freezing  tem- 
peratures are  encountered,  the 
water  can  freeze  and  prevent  the 
pump  from  functioning. 

The  freezing  condition  can  be 
mistaken  for  frozen  water  in  the 
gas  line,  because  the  engine  will 
start  and  run  until  the  fuel  in  the 
carburetor  is  used.  The  engine 
then  stalls  and  cannot  be  restart- 
ed. 

To  prevent  the  possibility  of 
water  entering  the  pump  during 
the  cleaning  operation,  insert 
small,  tapered  plastic  plugs,  or 
similar  units,  in  the  pump's  vent 
holes  before  starting  the  cleaning 
job.  Be  sure  to  remove  them  after 
the  job  is  done. 

CADILLAC 

Ends  Governor  Gear  Play 

End  play  in  the  governor  drive 
gear  on  the  output  shaft  of  1961 
Hydra-Matics,  beginning  with 
transmission  serial  No.  C-84451 
and  CA-4191,  can  be  eliminated 
by  installing  a  new  front  snap 
ring,  part  No.  8620896.  The  end 
play  can  cause  a  minor  rattling 
noise,  similar  to  that  caused  by  a 
speedometer  cable.  The  new  snap 
ring  is  identified  by  a  daub  of 
white  paint  on  the  ring. 


To  pinpoint  the  cause  of  the 
noise,  disconnect  the  speedomtter 
cable  at  the  extension  housing  on 
the  transmission,  and  remove  the 
speedometer  pinion  gear.  Then 
reinstall  the  pinion  retaining 
sleeve,  reconnect  the  cable  and 
road-test  the  car.  If  the  noise  per- 
sists, the  trouble  is  in  the  trans- 
mission and  the  new  snap  ring 
should  be  installed. 

The  front  snap  ring  is  a  spring 
loaded  type  and  both  snap  rings 
must  be  fully  seated  in  their  re- 
spective grooves  on  the  output 
shaft.  It  may  be  necessary  to  use  a 
length  of  pipe  or  a  brass  drift  to 
seat  the  rear  snap  ring  fully  after 
the  front  snap  ring,  drive  gear  and 
key  have  been  installed. 

CHEVROLET 

Ends  Overdrive  Leakage 

COPPER  WASHER  • 


'SEALER  USED  IN  THIS  AREA 


Copper  washer  is  placed  under 
head  of  retaining  bolt  and  a 
sealer    is   applied    to    threads 

On  early  production  1961  over- 
drives, only  the  extreme  lower  at- 
taching bolt  required  sealing, 
since  this  was  the  only  bolt  hole 
which  extended  into  the  gear  cav- 
ity in  the  case.  In  later  produc- 
tion, the  hole  for  the  lower  left 
bolt  also  extends  into   the  gear 


cavity.  A  sealer  is  applied  to  the 
bolt  threads  in  production,  and 
copper  washers  are  now  used  in- 
stead of  lock  washers  under  the 
heads  of  both  bolts. 

If  a  lubricant  leakage  occurs  at 
either  of  these  bolt  locations,  in- 
stall a  copper  washer,  part  No. 
231343  under  the  head  of  the  bolt. 
This  washer  is  the  same  as  that 
used  at  the  inlet  of  a  brake  wheel 
cylinder.  Coat  the  threads  of  the 
bolt  with  a  suitable  sealer  before 
installing  it. 

CHRYSLER 
Cures  Rear  End  Noise 

A  creaking  or  grunting  noise 
from  the  rear  on  a  1957-61  Im- 
perial occurring  when  the  car  is 
turned  sharply,  such  as  into  a 
driveway,  can  be  due  to  move- 
ment between  the  strut  bushings 
and  the  rear  axle  or  frame  brack- 
ets. To  eliminate  the  noise,  torque 
the  bolts  on  the  strut  bushings  to 
65  Ib.-ft.  and  road-test  the  car.  If 
the  noise  is  still  present,  install  a 
new  bushing  assembly,  part  No. 
1635600,  and  torque  the  bolts  to 
65  Ib.-ft. 

A  thump,  thud  or  popping 
noise  occurring  when  the  car  is 
driven  under  heavy  torque  over  a 
dip  in  the  road  surface  can  be 
caused  by  the  yoke  splines  on  the 
center  joint  sticking  on  the  pro- 
peller shaft.  To  correct  this,  re- 
move the  shaft  and  separate  it  at 
the  splines.  Note  the  index  marks 
[continued  on  page  68 


MOTOR,  October  1961 


VA 


-What  Caused  This?. 


Shortly  after  the  installation 
of  a  rebuilt  Fordomatic  trans- 
mission, the  customer's  car  was 
towed  back  to  the  shop  with  the 
complaint  of  "no  drive"  in  any 
forward  range.  The  repairman, 
knowing  the  driver's  heavy- 
footed  tendencies,  suspected  the 
transmission  had  been  abused. 
After  tearing  it  down,  however, 
he  had  to  revise  his  opinion. 
The  chipped-out  ends  of  the 
splines  in  this  front  clutch  cyl- 
inder gave  him  the  clue  he 
needed  to  determine  the  cause 
of  the  failure.  Do  you  know 
what  did  the  damage?  Answer 
appears  on  page  172. 


vented  screw.  Part  No.  3165710, 
and  a  screw  gasket,  part  No. 
S165711,  to  secure  the  ornament 

Install  an  "O"  ring,  part  No. 
3132516,  behind  the  large  fiber 
gasket  on  the  cap  to  dose  off  the 
original  venting  system.  This  in- 
stallation vents  the  tank  at  the 
flat  cut  in  the  new  vented  screw. 

If  leakage  occurs  at  the  flange 
on  the  filler  neck  and  cap  retain- 
er, remove  the  four  screws  from 
the  cap  retainer  plate.  Check  the 
holes  in  the  rubber  filler  hose  for 
proper  alignment.  If  the  holes 
cannot  be  aligned  without  force, 
seal  the  area  with  a  sealer  ma- 
terial which  is  not  soluble  in  gas- 
oline. In  addition,  make  certain 
the  cap  retainer  plate  is  not  dis- 
torted. 


Factory  Service  Slants 

continued  from  page  67 

on  the  joint  yoke  and  the  front 
shaft.  Clean  and  check  the  splines 
for  damage  and,  if  necessary,  re- 
place any  worn  parts. 

Lubricate  the  splines  thorough- 
ly before  reassembly  with  a  fluid 
molydisulphide  lubricant,  or  an 
SAE  90  gear  oil  with  a  10  per  cent 
molydisulphide    additive. 


MERCURY 
Replaces  Brake  Release  Knob 

If  the  knob  on  the  parking- 
brake  release  comes  off  the  shaft, 
it  is  not  necessary  to  replace  the 
park  brake  cable  assembly.  A 
windshield  wiper  control  knob, 
part  No.  COAF-17513-A,  can  be 
installed  as  a  replacement  for  the 
original  knob. 

To  install,  disconnect  the  cable 
from  the  control  assembly  and 
pull  the  release  shaft  out  far 
enough  to  remove  the  knurling 
from  the  shaft.  Now  fit  a  wiper 
control  knob  assembly  on  the 
shaft.  Tighten  the  Allen  set  screw 
on  the  knob  to  leave  a  mark  on 
the  shaft. 

Loosen  the  Allen  set  screw,  re- 
move the  knob,  and  file  a  notch 


in  the  shaft  at  the  location  marked 
by  the  set  screw.  Then  reinstall 
the  wiper  knob  and  tighten  the 
set  screw  down  into  the  filed 
notch.  Connect  the  cable  to  com- 
plete the  job. 

OLDSMOBILE 
Installs  Hydra-Matic  Seal 

Garter-type  seals  used  as  a  serv- 
ice replacement  on  1946-55  **R" 
type  Hydra-Matics  must  be  prop- 
erly installed  to  prevent  their  be- 
coming dislodged  during  installa- 
tion into  the  front  pump. 

An  installer  tool  is  recommend- 
ed to  make  certain  seal  is  correct- 
ly positioned.  Do  not  apply  exces- 
sive force  since  this  could  cause 
the  seal  cage  to  become  distorted 
or  damaged.  After  installation,  in- 
spect the  seal  to  be  sure  the  spring 
or  part  of  the  spring  is  not  dis- 
lodged. Should  the  spring  be  dis- 
lodged, install  a  new  seal. 

RAMBLER 

Stops  Gas  Cap  Leak 

To  keep  fuel  from  leaking  from 
the  gas  cap  vent  on  a  hard  right 
turn  on  a  6101  series  car,  drill  the 
existing  10-32  hole  in  the  filler 
cap  handle  ornament  to  ^^  in. 
Then  rethread  the  hole  with  a  14 
in.— 20   tap.   Now   install   a   new 


PLYMOUTH 

Waterproofs  Regulator 


Shield,  installed  at  60  deg. 
angle,  serves  as  a  baffle  to 
protect  regulator  from  water 

Erratic  operation  or  premature 
failure  of  the  voltage  regulator 
can  be  caused  by  water  ground- 
ing out  the  resistor  terminals.  Wa- 
ter and  dirt  may,  in  some  cases, 
enter  the  engine  compartment 
through  the  gap  between  the 
fender  and  hood,  or  between  the 
fender  flange  and  fender  side 
shield. 

To  protect  the  regulator  from 
water,  cut  a  2  by  6  in.  shield  from 
sheet  metal  approximately  .020  to 
.030  in.  thick.  After  it  has  been 
shaped,  finish  off  the  cut  edges  of 
[continued  on  page  7J 


^S 


^K^'\  ^^ ,  CKXsJc^  \^\ 


service  Slants 

torn  page  68 

vith  emery.  Then  drill 
le  shield  so  that  it  can 
with  the  regulator  re- 
t.  After  the  shield  is  in- 
ly sealing  material. 

UTH,  VALIANT 
e  Replacement 

running  clutch  cam, 
J279960,  is  now  avail- 
ackage  replacement  for 
e  "6"  transmissions, 
cement  eliminates  the 
f  replacing  the  trans- 
se  when  a  clutch  cam 
iplaced  because  of  wear 
In  production  the  cam 
d  to  the  case  with  riv- 
jplacement  has  thread- 
oles. 

ace  a  defective  cam, 
le  heads  of  the  five  i^ 
Enlarge  the  i%4  in. 
in  the  case  to  i%4  in., 
;,  to  accommodate  the 
ice  replacement  screws, 
re  the  new  cam  to  the 
ock  washers  and  screws, 
e  screws  to  100  in. -lb. 

PONTIAC 

iVipers 

rs  on  windshield  wipers 
pped  by  improper  han- 
he  wiper  blades  when 
tie  car. 

loving  the  wiper  arms 
ason,  use  the  power  of 

to  place  the  arms  in 
ed  position  and  then 
le  ignition  switch.  Use 
ing  the  wiper  arms  be- 

wiper  motor  can  be 
if  unnecessary  force  is 
^nder  no  circumstances 
t  component  parts  of 
and  linkage  be  moved 

e  end  play  is  adjusted 
ory  and,  except  during 
f  the  motor,  should  not 
d.  Changing  the  posi- 
le  end  play  adjusting 
^  cause  the  gears  to 
load  is  applied. 


COMET 

Improves  Glass  Fit 


BODY. 


Insert   filler   strip   between 
door  or  quarter  glass  and  run 

Excessive  fore-and-aft  move- 
ment of  door  and  quarter  window 
glass  encountered  on  some  1960- 
61  models,  can  be  corrected  by 
installing  filler  strips.  The  strips, 
which  can  be  purchased  locally, 
are  18  in.  long  and  made  of 
waved-steel  with  felt  cemented  on 
one  side.  The  strip  acts  as  a  spac- 
er between  the  run  and  the  edge 
of  the  glass  to  prevent  excessive 
play. 

To  install  the  filler  strip,  lower 
the  window  and  insert  the  narrow 
end  of  the  strip  between  the  edge 
of  the  glass  and  the  throat  of  the 
glass  run  until  the  top  of  the  strip 
is  just  even  with  the  upper  run. 
The  strip  can  be  inserted  in  either 
the  front  or  rear  run  on  door 
windows,  but  only  in  the  front 
run  on  quarter  windows. 

Next,  force  the  filler  into  the 
run  with  a  flat-bladed  screwdriv- 
er and  roll  the  window  up  and 
down  a  few  times  to  position  it  in 
the  run.  If  the  operation  is  too 
hard  at  any  point,  remove  the 
strip  and  reduce  the  waves  in  the 
strip     by     bending. 

If  the  window  runs  on  either 
the  doors  or  the  rear  quarter  are 
worn  excessively  or  misaligned, 
the  filler  strips  should  not  be  in- 


stalled as  a  correction.  In  such 
cases  it  is  recommended  that  new 
glass  runs  be  installed. 

CHEVROLET 
Removes  Seat  Cushion 

The  large  armrests  and  snug  fit 
of  the  rear  seat  cushion  on  late 
model  1961  sport  coupes  and  con- 
vertibles may  present  a  problem 
in  removing  the  cushion. 

To  remove  the  cushion  easily, 
and  without  damage  to  the  trim 
material,  first  move  the  front  seat 
assembly  to  its  full  forward  posi- 
tion. Then  lift  upward  on  the 
front  edge  of  the  rear  cushion  to 
disengage  it  from  the  retainers. 

With  a  helper,  pull  the  cushion 
forward,  keeping  it  level  and  low 
to  prevent  it  from  binding,  and 
start  it  out  of  the  opening.  When 
the  cushion  is  more  than  halfway 
out  of  the  opening,  and  before  it 
contacts  the  front  seat,  start  to 
swing  the  front  edge  upward. 

Keep  the  rear  low  and  continue 
to  move  the  front  forward  and 
upward  until  the  cushion  is  verti- 
cal and  out  of  the  opening. 

STUDEBAKER 
Eases  Lock  Operation 

The  tab  which  retains  the  hood 
lock  control  cable  to  the  battery 
hold-down  bracket  is  no  longer 
used  on  1961  Larks.  With  the  tab 
removed  the  cable  assembly  lies 
in  a  more  gradual  curve. 

To  correct  a  condition  where 
the  hood  lock  and  control  cable 
binds  and  does  not  return  to  the 
released  position,^remove  the  ca- 
ble from  the  tab  which  secures  it 
to  the  battery  hold-down  bracket. 
This  will  allow  the  cable  to  lie  on 
on  top  of  the  battery  bracket  and 
against  the  fender  apron. 

If  the  assembly  still  binds,  un- 
hook the  cable  from  the  latch 
plate  lever  and  check  for  a  bind 
in  the  latch  plate.  If  the  cable 
now  operates  freely  and  the  latch 
plate  binds,  repair  or  replace  the 
latch  plate.  If  the  bind  is  in  the 
cable,  replace  the  cable  assembly. 
Do  not  attach  the  tab. 


October  1961 


n'^ 


SELL 


MOHROMATIC 


SHOCKS 


BY  THE  BARREL! 


Dealers  across  the  country  are  happily  discovering 
the  Monroe  BD-18  "barrel  of  profits"  deal  to  be  one 
of  the  best  money-makers  in  years.  Packed  in  a  steel 
barrel  that  doubles  as  an  eye-catching  display  piece 
are  14  of  the  most  popular  Monro-Matic  shocks  and 
4  Super  Load-Leveler®  stabilizing  units.  Fastened  to 
the  underside  of  the  barrel  lid  is  a  shock  absorber 
demonstrator.  Flip  the  lid,  weight  the  barrel  with 
sand  or  water,  and  the  comparison  demonstrator  is 
set  to  sell  shocks  like  youVe  never  sold  them  before! 
The  experience  of  thousands  of  dealers  shows  that 
customers  just  can't  resist  trjdng  the  demonstrator. 


JO   ^ 


join  thousands  of  dealers 


And  once  they  compare  for  themselves  the  action  d 
a  worn  shock  with  a  new  Monro-Matic,  the  sale 
is  a  cinch! 

Monro-Matics  get  a  mighty  posh  from  a  sweeping 
advertising  campaign  that  hits  month  after  month  in 
Life,  The  Saturday  Evening  Post;  Look,  Holedat 
and  Sports  Illustrated;  Popular  Mechanics, 
Popular  Science  and  Mechanlx  Illustrated; 
Field  &  Stream,  Outdoor  Life  and  Sports  Afielj) 
.  .  .  and  Bill  Stem's  "Monroe  Sportsreel"  on  more 
than  325  stations  of  the  Mutual  radio  network. 


CHECK  THE 

*^WEEN  WORN  ANP 
^OOD  SHOCKS 


^mM0^ 


)  are  putting  this  new  free  demonstrator  to  work 


THIS  IS  ONE  DEAL  YOU  CANT  PASS  BY! 

See  your  Monroe  jobber  today! 


BD-18  ASSORTMENT 

Monro-Matic  shock  absorbers 
uper  Load-Levelers 
ir  selling  price     .  .  .   $228.20 
Cost     .  .  .      140.90 
UR  PROFIT $  87.30 


FREE! 

$10  Shock  Demonstrator 

2  Shock  Absorber  Window  Banners 

$5  Painted  Barrel  Test  Stand 

10  ft.  Plastic  Outdoor  Banner 

100  Handout  Leaflets 


MONROE  AUTO  EQUIPMENT  CO. 

MONROE,  MICHIGAN 
World's  largest  maker  of  ride  control  prod- 
ucts, including  SUPER   LOAD-LEVELER^ 

stabilizing  units  •  In  Canada,  Monroe-Acme, 
Ltd.,  Toronto,  Ontario.  In  Mexico,  Mex-Par, 
Box  21854,  Mexico  City 


MONROE 


absorber  sales  increctted  70%  with  the  Monroe  Demonstrator,  reports  Frank  Gottman,  E.  Dearborn, 
He  is  one  of  thousands  of  dealers  cashing  in  heavily  on  the  Monroe  ''Barrel  of  Profits." 


$10  for  Your  Ideas 


Have  you  come  across  any  timesaving  short  cuti  or  solutions  to 
tough  repair  problems?  If  you  hove,  and  the  idea  is  a  good  one, 
MOTOR  will  pay  you  $10,  If  your  Idea  needs  an  lllustrotlon,  just  en- 
cfose  o  rough  sketch  in  your  letter,  MOTOR'S  artists  will  do  a  finished 
d  rowing. 

When  your  ideo  applies  to  one  parHctilar  car  moke^  be  sure  to  give 
the  make  ond  model  year  of  the  con 

Naturally  ideos  which  hove  olreody  been  used  or  offered  elsewhere 
cannot  be  considered. 

So  grab  o  pencil  and  jot  down  your  idea  on  your  shop's  letterhead 
or  billhead.  Then  mail  it  to  "Fix  It''  Editor,  MOTOR,  250  W.  55th  St^ 


Readers  Tell  How  To 


FIX  IT 


Quicker  Clean-Up 

We  have  found  a  way  to  save 
time  when  cleaning  our  lubrica- 
tion bay.  Before  the  job  is  start- 
ed place  a  large  square  of  ply- 
wood or  other  suitable  material 
on  the  lift.  Then  set  all  the  small 
equipment,  such  as  tire  tools, 
grease  guns  and  water  cans,  on 
the  plywood  square.  Raise  the 
lift,  and  everything  is  out  of  the 
way  for  cleaning. 

This  cuts  in  half  the  time  usu- 
ally taken  to  move  the  equipment 
from  one  side  to  the  other  and 
back  again.  In  addition,  the 
equipment  doesn't  have  to  be 
moved  as  far. 

—DAVID  HANLIN 

Hanlin  Cities  Service 

Mobile.  Abu 

Unsticks  Throttle 

On  the  Ford  four-barrel  carbu- 
retor on  1959-61  models,  sticking 
of  the  secondary  throttle  can  keep 
it  from  closing  completely  and 
cause  a  fast,  rough  idle. 

To  correct  the  condition,  re- 
move the  adjusting  screw  from 
the  fast-idle  arm  and  take  the 
plastic  pin  out  of  the  arm.  Cut  a 
y^  in.  length  from  14  in.  brake 
line  tubing  to  act  as  a  sleeve.  In- 
stall an  8/32  by  y^  in.  bolt  and  nut 


in  place  of  the  plastic  pin  and 
place  the  tubing  sleeve  over  this 
bolt.  Adjust  the  sleeve  so  that  it 
touches  the  secondary  throttle 
arm  when  the  primary  throttle  is 
properly  adjusted.  Then  replace 
the  fast  idle  screw  and  adjust  it. 

—ERNEST  PEALE 

Citrus  Moton  Ontario,  Inc. 

Ontario.  CaL 

Restores  Horn  Ground 


023 


Solder 


Faulty  horn  ground  circuit  is 
cured  by  soldering  wire  across 
coupling  on  the  steering  post 

In  many  cases  where  a  horn 
blows  only  intermittently  on  a 
1961  Ford,  or  not  at  all,  the  fail- 
ure is  caused  by  a  bad  ground.  Of 
course  the  same  condition  can  al- 
so occur  on  other  cars. 

We   have   found    that   a   great 


deal  of  time  can  be  saved  in  re- 
storing the  ground  by  simply  sol- 
dering the  ends  of  a  No.  20  cop- 
per wire  to  jump  the  universal 
coupling  on  the  steering  post. 
This  grounds  the  circuit  to  the 
frame.  This  is  faster  than  trying 
to  find  out  where  the  ground  in- 
terruption exists  in  the  steering 
column  and  correcting  it. 

A  temporary  jumper  lead  con- 
nected across  the  coupling  pro- 
vides a  fast  means  of  checking  the 
cause  of  the  trouble.  When  this 
establishes  that  a  defective  ground 
is  the  cause  of  the  trouble,  a  wire 
soldered  across  the  coupling  is  a 
permanent  correction. 

—JOHN  PUCYLOWSKI 
Henson  Ford,  lac 
Hattiesbarg.  Miai. 

Simpler  Camshaft  Removal 

Camshafts  can  be  removed  an4^ 
replaced  on  1957-58  Oldsmobifisj 
factory-equipped  with  air  concjfrj 
tioning  without  removing  the 
pan.  Further,  it  is  not  necessary| 
to  discharge  the  Freon. 

To     save     time,     remove 
mounting  bolts  on  the  air  cc 
pressor  and  tie  the  compressor 
top    of    the    right    front    fend 
Now,  in  the  following  order, 
move  the  battery,  evaporator 
er,   intake  manifold,    engine  tc 
cover,  valve  covers  and  the  rocfcp 
arms  and  push  rods.  Remove  lift" 
covers,  lifters,  and  distributor. 

Next,  take  off  the  radiator, 
brace  support  and  lower  tie  hs 
Remove  the  clips  which  hold  t! 

[continued  on  page  W  1 

J 


76 


>\0'TO^,Q^V^^^ 


"From  start  to  finish  •  •  • 

a  plan  that  fits  all  our  needs" 

says  H.W.  PEARCE,  Jr, 

Ford  dealer,  Jackson,  Ala, 

"I've  been  using  the  Commercial  Credit  Plan  for 
ten  years.  From  start  to  finish,  it's  a  plan  that  fits 
all  our  needs.  From  faster  acceptance  of  the  paper 
to  better  collection  experience,  it's  a  plan  that 
really  covers  time  sales.  We  have  almost  complete 
control  over  the  deal,  and  the  control  lasts  because 
of  collision  and  comprehensive  insurance.  We  get 
a  nice  volume  of  repair  ^vo^k  that  might  other- 
wise be  lost.  All  in  all,  the  plan's  greater  flexi- 
bility helps  us  obtain  greater  market  penetration. 
That's  why  we're  happy  to  ofler  bonuses  to  sales- 
men who  sell  the  Commercial  Credit  Plan  with 
the  can" 


Commercial  Credit 
serves  successful  dealers 


For  complete  informalion  on  how  our 
service  can  help  promole  your  success, 
coll  or  wfife  the  Commercial  Credil 
Corporation  office  neorest  you. 


to  f  Ae  tune'Up  specialist  a 

CP-720  ''MIDGET' AIR-WRENCH  is  ideal 

for  carburetor,  and  ignition  worli.^.smaii  gasoiine 
engines,  too!  Compact,  this  reversible  Va"  drive  wrencli 
v/!th  capacity  to  Vs"  holt  size  is  hand- 
size  for  ciose-quarter  worii.  With  a 
LOK'ON  Angie  Head  it  iiandies  ratchet 
wrencit  jobs  easf/y.  Muiti-purpose  iiit 
MM  metal  carrying  case  also  available^ 


CF-720  "mUttmV 


ig  specialists       to  front-end  specialists      to  line  meclianfcs 


Wrench 
muscles 
ftBckteSm 
drivej 


a  CP-7SO  'R*^!u^nV' 
Air-Wrench  Is  per- 
fect for  whmsis, 
sh^ckSf  body  botis* 
1/2"  square  drive; 
S/B*^  bolt  capacity* 


But,  to  evmry  specmltst 
CP  Altt-roOLS  memn 
better  work,  morm  iabs 
per  day,  mare  pay! 


2ago  Pneumatic 

\TRfC  IMPACT  WRENCHES  •  4m-DRiLLS  •  BREAKERS 
fHEU^DRAUUC  TRUCK  JACKS  AND   PUMPa 


aCP-734"W/iippel'* 
Air 'Wrench  is  great 
on  transmissionSf 
ctutchQS,  head  bolts* 
If 2'*  square  drive; 
ti2,"  doll  capacity. 


Ti 


Chleago  Pneumatic  Tool  Compatiy 
8  East  44th  Street,  Dept.  M-10 
New  York  17,  New  York 

Gentlettien: 

Please  send  itte  my  free  copy  off  the 
new  CP  Automotive  Service  Tool  catalog 
(SP-302S)  that  gives  the  latest  facts  on 
the  industry's  *«Most« Wanted*'  line. 


-Getting  the  Business. 


I  Human 


Funny  hovn  just  a  little  piece  of 
mper  can  mess  up  the  whole  vm ! 


Fix  It 


continued  from  page  76 

air  conditioner  line  to  the  upper 
tie  bar.  Lift  the  condenser  up  2 14 
in.  and  move  the  bottom  forward 
to  rest  against  the  grille.  Then  re- 
move the  timing-gear  cover  and 
lower  the  engine.  The  camshaft 
can  then  be  slipped  out  under  the 
condenser. 

When  installing  the  camshaft, 
first  remove  the  dowel  pins  that 
align  the  timing  gear  cover.  Then, 
after  the  cover  is  in  place,  with 
all  cover  bolts  started  and  pan 
bolts  tight,  reinstall  the  dowels. 

— W.  W.  HALEY 

Noble  01d«  nobite 

Andrews,  Tes. 

Checks  Oil  Seepage 

Sometimes  oil  seepage  from  an 
oil-pan  drain  plug,  or  from  other 
similarly  constructed  plugs,  is 
hard  to  eliminate.  This  is  espe- 
cially true  when  an  oversize  drain 
plug  has  been  installed,  at  a  slight 
angle,  and  the  gasket  does  not 
seat  properly. 

In  such  cases,  the  seepage  can 
be  eliminated  by  slipping  a  valve- 
stem  seal  over  the  threads  of  the 
drain  plug  before  installing  it. 
The  correction  is  especially  effec- 
tive  where   there  is  a  small  re- 


cessed groove  at  the  bottom  of 
the  threads.  If  preferred,  the 
valve  stem  seal  can  be  installed 
first,  followed  by  the  usual  brass 
or  copper  gasket.  This  works  well, 
too. 

~A.  B.  ANDERSON 

Anderson't  Service 

Red  Oak,  la. 

Straightens  Needle 

A  bent  speedometer  needle  can 
be  straightened  on  a  1957-59  Ford 
without  removing  the  speedom- 
eter. On  Fordomatic-equipped 
cars,  remove  the  selector  plate 
from  the  dash.  On  manual-shift 
transmissions,  remove  the  plain 
plate.  Then  force  up  the  outside 
end  of  the  plastic  cover. 

Now,  use  two  feeler  gauges, 
each  approximately  .015  in.  thick, 
to  straighten  the  needle.  Hold  the 
needle  with  one  feeler  and 
straighten  it  with  the  other.  Then 
reassemble  to  complete  the  job. 

—GARY  L.  EVANS 

Day  and  Nite  Garage 

Beckley.  W.  vk. 


Replaces  Cover  Seal 

A  considerable  amount  of  time 
can  be  saved  when  replacing  a 
camshaft  timing  gear  cover  seal 
on  a  Chevrolet  6  cyl.  engine  by 
using  a  Powerglide  front-pump 
seal  puller.  After  the  radiator  and 


vibration  damper  have  been  tak- 
en off,  install  the  puller  and  r^ 
move  the  seal. 

This  saves  the  time  normally 
required  to  remove  the  oil  pan 
and  timing-gear  cover.  The  same 
method  and  tool  can  be  used  on  a 
number  of  other  cars. 

—CONRAD  RACINS 

Rene's  Garact 

South  BurHngtoa.  vt 


Removes  Frozen  Nut 

In  some  cases,  as  a  last  resort,  a 
frozen  nut  has  to  be  cut  with  a 
chisel  and  then  hammered  off. 
This  is  never  an  easy  operation. 

To  achieve  the  same  results, 
with  much  less  work,  hold  the  nut 
with  a  pair  of  vise-grip  pliers  and 
drill  a  hole  in  the  nut  parallel  to 
the  bolt  threads.  Now,  with  a 
chisel,  peel  the  nut  off.  It's  much 
easier  than  trying  to  use  a  chisel 
for  the  entire  operation. 

—AVERY  CONTRELL.  Jr. 
Barnes- Rbodea  Ca 
Chattanooga,  TeniL 

Installs  Idler  Bushing 


New  idler  arm  bushing 
is  pulled  into  place 
with  bolt  and  spacers 

The  usual  method  of  replacing 
idler  arm  bushings  on  1955-57 
Chevrolets  requires  removal  of 
the  idler  arm.  The  job  can  be 
done  without  removing  arm. 

First,  the  old  bushing  can  be  re- 
moved quickly  with  a  metal  cut- 
ting power  tool.  The  new  bush- 
ing can  then  be  pulled  into  place 
with  an  8  in.  long  i/^  in.  SAE  bolt 
and  a  pair  of  discarded  Power- 
[continued  on  pace  84 


> 


sa 


>iLOTO^^  ^y^u^jtMit  \%w. 


.11  tike  these  L/t/£ ROBBER 

yfTP/IDS^'onhmco  One-End  Lrfts. 
sy  can't  slip  and  they  protect  paint 

and  chrome. 


CtR,  October  1961 


Winners  of  Champion's  1961 

Here  they  are!  The  dealers  and  dealer-employees 
listed  below  are  the  lucky  people  who  won  from  1 ,1 60 
jabvlous  prizes  in  Champion's  big  contest— simply 
by  checking  customers*  spark  plugs  . . 


Knud  Lund,  assistant 
manager  of  K.  A. 
Silva's  station,  Santa 
Cruz,  Calif.,  scored 
second  prize:  A  1961 
Comet 


Roger  Jalbert,  me-  M.  J.  Doyle,  a  Gulf 
chanic  at  Laval  Esso  dealer  in  Memphis, 
Service,    Pont   Viau,     Tenn.,  took  fourth 

auebec,  captured 
ird  prize:  A  1961 
Falcon. 


prize:  A  1961  Lark. 


W.  P.  McAlhany. 

manager  of  City  Fill- 
ing Station,  New- 
berry, S.  C,  won  fifth 
Brize:  A  1961  Ram- 
ler  American. 


C.  D.  Weatherbee.  of 

Weatherbee's  Sun- 
oco Service,  Phil- 
adelphia, Pa.,  was 
top  "multiple  prize 
winner,"  receiving  5 
items. 


Mi  print,  iMieStar 
eatnts*  wara  woa  ky .  •  • 
G.  Klocit.  Fraeltvillt.  Pi. 
J.  Gonsatves,  Hartford,  Conn. 

THi  pttois,  Stvwnbarg-CartMH 
radh    M-fTs,  bow  batoag te... 

LJ.WnkowsM.  Baffalo2,N.Y. 

B.  Diorendoacit,  Prinetton.  Ilk 
G.  Gilbrotth.  Fort  Payne.  Ala. 
R.  A.  McCnna^  Pantlcton,  B.C. 
0.  Briggs,  Lof  Alamitos.  Calif. 
Joe  Lakaer.  Maple  Hts..  Ohio 

W.  Patterson.  Cleveland  Hts..  ONo 

C.  P.  Durand.  Oneonta.  N.  Y. 

L  J.  Jenkins.  Cotumbes  21.  Ohio 
F.  M.  Miller.  Miami.  Fla. 


C.  J.  Scanlon.  Unooln.  Nebr. 
J.  W.  Warrack,  Fort  Bragg.  N.  C. 
R.  A  Eck,  Indianapolis  5.  Ind. 
J.  S.  Conklin.  PboenIx,  Ariz. 

B.  M.  SatkowsU.  Buffak).  N.  Y. 

C.  F.  McGee.  Tulsa.  Okie. 

a  W.  Hooton.  Tecumseli.  Mich. 

R.  Gnimberg,  Cleveland.  Ohio 

R.  Charles,  Selem.  Ind. 

V.  Gonsalves.  Hartford.  Conn. 

W.  Schmidt  Radne.  Wise. 

&  Sallivan.  Elgin.  III. 

J.  C.  Premont  Qaebee.  Quebec 

John  0.  Lamb.  San  Jose.  Calif. 

a  Sargent  Maywood.  III. 

N.  V.  Holmes.  S.  L  Ronton,  Wash. 

F.  C.  M..  St  Louis.  Mo. 

Leo  L  Lucas.  Pittsburgh  10.  Pa. 

J.  L  Tomlinson.  Bay  City.  Tex. 

0.  J.  Caskey,  Dallas.  Tex. 

Ray  Vesta.  Westchester.  ML 

J.  D.  Sante.  Jr..  Cranston  10.  R.  I. 

H.  H.  Einink.  Long  Beach.  Calif. 

L  Mitchell.  Arlington,  Va. 

C.  D.  Wetherbee.  PMIadelpMa.  Pa. 


M.  Nelsen.  Willmar.  Minn. 
P.  M.  Yinley.  Brewer.  Me. 
R.  Feltman.  Oklahoma  City.  Okie. 
0.  Mazzueca.Glendale27.  N.Y. 
H.  A  Rolinson.  Youngstown.  Ohio 
R.  Zaehiez.  Ogden.  Utah 

Mi  print,  Evans 


H.  6.  McElroy.  Brownwood,  Tex. 

F.  A  Mewing.  Uma,  Ohto 

J.  F.  Nugent  Norwood.  Mass. 
W.  Edwards.  Louisville  6.  Ky. 
C.  E.  Bowen,  independence.  Mo. 
L  Guenard.  Montmagny,  Quebec 
Sarah  Phelps.  Miami.  Ha. 
John  Doe.  Arvida.  Quebec 
V.  Desgagne,  Conte  Chaelevoix, 

Quebec 
Ron  Krony.  Pittsburgh  26,  Pa. 
W.  J.  Schwan,  Columbus,  Ohio 
L  L  Potts.  Oceanside.  Calif. 
W.  H.  Wilson.  Jacksonville  5.  Fla. 
Bill  Haguiski,  Joplin.  Mo. 
0.  W.  Cokley.  Flossmoor.  IIL 
Geo.  Leduc.  Montreel,  Quebec 
L  Kennich.  Haugen.  Wise 
J.  C.  Slathan.  Kansas  City.  Kans. 
A  Coben,  Akron  2,  Ohio 
Lewis  Chalk.  Moyock.  N.  C. 
Parker  Sphar.  Plainlleld.  N.  J. 
P.  L  Hembree,  Cheyenne.  Wyo. 
W.  Anderson,  Roanoke,  Va. 
Bob  Fraiiey.  West  Covina.  Calif. 
Ben  L  Wyrick.  Knoxviile.  Tenn. 
N.  D.  Chieffe.  Pittsburgh.  Pa. 
J.  L  Marschang.  No.  Miami.  Fla. 
Jim  Galla.  Austin,  Tex. 
G  Hudek.  Houston  36,  Tex. 
J.  F.  Woodniff.  Springfield.  Ohio 
R.  Pepin.  Begotville.  Quebec 

G.  Byrd.  Long  Beach  7.  Calif. 
A  N.  Ladue.  Ironwood.  Mich. 
H.  M.  Miller.  Jefferson  City.  Mo. 
K.  Furr,  Wesson.  Miss. 

G  A  Reed.  Houston  21,  Tex. 


B.  P.  Farbin.  Shawinigan.  Quebec 
T.  F.  McCory.  St  Paul  3.  Minn. 
Parker  Sphar.  Plainfield.  N.  J. 

C.  Weetherbee.  Phila.  26.  Pa. 
Roy  Roberts.  Loveland.  Colo. 
Jim  Moore.  Oklahoma  City.  Okie. 
M.  Pelzl.  Barney.  N.  Dak. 

J.  CrUg.  Wheet  Ridge.  Colo. 
M.  H.  Bucy.  Miami.  Fla. 
L  Johnson.  Ogden,  Utah 
Don  Moore.  Ft  Lauderdale.  Fla. 
K.  P.  Briggs.  Poughkeepsie.  N.  Y. 
J.  ZumwaH,  Jefferson  City.  Mo. 

B.  C.  Steven,  Texarkana.  Tex. 
Bill  Boudra.  Ft  Worth.  Tex. 

R.  Hedgecock.  Janesville,  Wise 
Gary  Temming,  St  Louis  9,  Mo. 
W.  F.  Kwapich.  Toledo.  Ohio 
Gary  Temming.  St  Louis  9,  Mo. 
Ray  Doshur.  Azusa,  Caiit 
James  Porter,  inglewood.  Calit 

C.  S.  Stokes.  San  Anselmo.  Calit 
R.  Leaggs.  Salt  Lake  City.  Utah 
R.  Ranft  Bayside.  L  I..  N.  Y. 

I.  Rosenbaum.  Pittsfield.  Mass. 
W.  Smiley.  Uncoin.  Nebr. 
J.  Lemmem,  Levittown.  N.  Y. 
H.  V.  Scarff.  Baltimore  9.  Md. 
L  A  Abraham.  Oshkosh,  Wise. 
Joe  Fennig.  Milwaukee.  Wise 
R.  J.  Thompson.  West  Chester.  Pa. 
Chuck  Moon.  Vancouver.  Wash. 
Mat  Blett  Padfic  Beach.  Calit 
W.  Berkley.  Middlesboro.  Ky. 
J.  Dorsett,  St  Petersburg.  Fla. 
R.  Villeneuve.  Mont  Laurier. 
Quebec 

1.  M.  Greenberg.  Miami  Beach.  Fla. 
G  Sullivan.  Elgin.  111. 
Bob  Pulus.  Eimhurst  III. 
A  Stigen.  Minneepolis  8.  Minn. 
J.  L  Foster.  Sr..  Glassboro.  N.  J. 
Welly  Erdman.  Janesville,  Wise. 
J.  G  Mauck.  Falls  Church,  Va. 
R.  F.  Wolt  Akron.  Ohio 


Kevin  Maloney.  Braintrae,  Mass. 
M.  TremMay.  Montreel.  Quebec 
L  C.  Eadins.  Sarasota.  Fla. 
A  Haider.  Portland  6.  Ore. 
T.  Leatheiwood.  Itasca.  Tex. 
W.  L  Perman.  Salt  Lake  City.  Utah 

B.  Gravel.  Chicoutimi.  Quebec 
Gele  L  Jessee.  Arlington.  Va. 
W.  M.  Spencer.  Portland.  Ore. 
Larry  Ansley.  Beverly  Hills.  Calit 
M.  S.  Vance,  Devenport  Iowa 

F.  Motor  Sales.  Lansing.  IIL 
H.  L  Carson.  Vancouver  5.  B.C. 
Charles  Uppy.  Baltimore.  Md. 
Bin  Uckie.  Salisbury.  N.  C. 
W.  Shreve.  Enid.  Okie. 
Rass  Lash,  a  Wayne.  Ind. 
J.  Edmonds.  Washington.  D.  C. 
Delwa  Tanner.  Springfield.  Va. 
Edmund  Badura,  Milwaukee.  Wise. 
L  L  Stokes.  Gtoster.  Miss. 
John  Warren.  Brooklyn.  N.  Y. 
L  Westenskow.  La  Grande.  Ore. 
Frank  Rick.  Midtothian.  III. 
Tex  Bror,  Flushing  67.  N.  Y. 
Dowey  Hart  independence.  Mo. 
W.  L  Huffman.  Casper.  Wyo. 

C.  D.  Weetherbee.  Philadelphia.  Pa. 
I.  C.  Crouch,  Louisville  6.  Ky. 

J.  Bergerstoff.  Lebanon,  Ind. 
Al  Artz.  Grosse  Pte.  Park.  Mich. 
George  White.  Austin  1.  Texas 
R.  McCalla.  Antwerp.  Ohio 
F.  Craine.  Lima.  Ohio 
S.  Spongier.  Ofallon.  III. 
L  V.  Moore.  Pt  Arthur.  Texas 
Larry  Lemke.  So.  Bend.  Ind. 
Robt  F.  IMyers.  York  Co.,  Pa. 
S.  M.  Grubaugh.  Orlando.  Fla. 
Fred  Green,  Tulsa  4.  Okie. 
Henry  Oriik.  Deerborn.  Mich. 
F.  H.  Wells,  Jr..  El  Paso.  Tex. 
irvin  Hilkert  Poneto.  Ind. 
Tom  J.  Gagnon.  Two  Rivers.  Wise. 
A  W.  Cappel.  Wittenberg,  Wise. 


P.  Hutchison,  an  employee 
of  the  Milltown  Garage. 
Westchester,  Pa.,  won  grand 
prize:  His  own,  ail-expense 
paid,  luxury  airliner— lor  tee 
weeks  to  any  points  on  the 
'North  American  continent 
|. . .  plus  $5,000.00  cashi 


R.  W.  Reinke.  WkawatBsamift 
lerry  Wter.  Portland  14.  On. 
Paul  Glguere,  ChkoutiRri.  QHta 
Roland  Fortin.  Quebec  7.  QHta 
J.  Foulle.  Montreel.  Qnctac 
L  P.  Ouimet  Ooveniay.  Qiik« 
G.  L  Snyder,  Sen  Franciscan  CA 
Ted  Ortego.  Delias.  Tei. 
Herry  Abbott  Fresno  4.  CalL 
N.LWhittman.  Norfolk.  M. 
Bonn  Ladd.  St  Louis.  Moi 
A  L  Bridges,  DetroH  24.  lick. 
James  C.  Brown.  Des  PMiH^  IL 
Geo.  Ricks.  San  Angrio.  T«l 
John  Hennie.  Jupiter.  Fit. 
Donald  Todzy,  Appleton.  Vbt 
B.  Corawall.  JacksonviHt  4,  Fh. 
J.W.Childs.WasMngtDiit.a& 
M.  Hoffman.  Valentine.  Nibr. 
Al  Rinetti.  Oakland  21.  COL 
George  Easan.  Hoastoe.  Toot 
J.  Morgan.  Norlolk.  Vh. 

19fk 


BillWitHams.Haverfordl4.Mi 
Deniel  Yoder.  BeHefoolaiat.  OM 
L  Gersztyne.  Hamtramck  U.  MA 
T.  Undom.  Ypsilaoti.  Mick. 
A  F.  Treedwell.  Plymoeth.  Fli. 
M.  L  Uvick.  Staunton.  Vi. 
W.  P.  Bengtson.  Dassd.  Wn. 
Glenn  C.  Smith,  Perry,  Me. 
C.T.  Hukker.  WashingtiM.D.C. 
Roy  V.  Miner.  Chicago.  IIL 
G  Nelson.  Senta  Clara.  CiB. 
Robert  Savard.  Quebec  3.  QmMi 
Don  Van  Meter,  Blufflon,  Olio 
John  K.  Detert  Weusaa.  Vol 
J.  R.  Bums.  Youngstown.  OMo 

F.  Centano.  Redoodo  Beock.  CaA 
L  R.  Berker.  S.  Chartoslon.  «^ 

G.  Graham.  Mt  CtenMRi  MWi 
L  T.  Croker.  Delta.  Colo. 

R.  J.  WoNe.  Wenalehea.  Wnk. 
D.  Stodge.  Duacaa.  Okie. 


S^ 


^H^^PION  SPARK  PLUG 


hpofaLifetime''Gontest 


don's  1961"Trip  of  a  Lifetime  Contest" 
3  biggest  auto  parts  contest  ever  run! 
the  country  it  prompted  himdreds  of 
ads  of  motorists  to  visit  their  dealers, 
lucky  motorists  win  1,160  fabulous 
It  saw  a  similar  number  of  identical 
sron  by  the  lucky  dealers  and  dealer- 
ees  listed  below, 

just  as  important— it  encouraged  a 
itial  boost  in  parts  and  service  sales 
thousands  upon  thousands  of  dealers 
t  behind  this  contest  that  was  success- 


fully designed  to  help  them  sell! 

Champion  is  truly  proud  that  its  "Trip  of  a 
Lifetime  Contest"  was  such  an  outstanding 
success — for  so  many  of  its  friends. 


^^DEPE  N  D  ABLE^^^ 


SPARK  PLUGS 


» 


ipit  Hts..  Ohio 
L  Louts  20.  Mo. 
iwport.  Ky. 
pokine  4.  Wash. 
Abbeville.  Ala. 
itoekton,  Calif. 
Milwaukee.  Wise, 
v  Westminster.  B.C. 
Johnstown,  Pa. 
Iiaron,  Pa. 
ly.  N.  Y. 
bee,  Quebec 
inesville.  Wise 
iw  Bedford,  Mass. 
Pueblo.  Colo, 
ivis.  ItL 
ibethtown.  Ky. 
Richmond,  Va. 
Kson.  Ariz. 

St  Uuis,  Mo. 
Vestlield.  N.  J. 
lilies.  Ohio 
sMuff.  Neb. 
\tfcinson.  Wise 
idalia.  Ohio 
Dunedin.  Fla. 
irnton  16.  Colo. 
Jackson,  Mich, 
n  Diego.  Calif. 
Knoxville.  Tenn. 
Wauwatosa.  Wise 
Portland,  Ore. 
impsonviile.  Conn, 
iington  4.  Va. 
rauwatosa  13.  Wise 

Rochester  9.  N.  Y. 
Louis  19.  Mo. 
,  Montgomery.  Ala. 
Ilimantic,  Conn, 
layward.  Calif, 
iville.  Tenn. 
tnsburg.  Pa. 

Fayetteville,  N.  C. 
ly.  N.  Y. 


Lewis  DardI,  Roslindale  31,  Matt. 
Jim  Morgan.  Takoma  Pk.,  Md. 
V.  McCullough.  Madera,  Calif. 
Thomas  Nash.  San  Gabriel,  Calif. 
Ray  Strange.  McAlester,  Okie. 
G.  Petersen,  Uttle  Falls.  Minn. 
Al  Brochs.  Detroit  Mich. 
S.  M.  Cox.  Miami.  Ra. 
Albert  Torek.  Portland  1.  Ore 
Charles  Brown,  San  Frandsco,CalK. 
R.  Hutton,  Augusta,  Ga. 
Rick  Riewer,  Glendale.  Calif. 
C.  Blenchard,  Augusta,  Ga. 
&  Nichols,  Oklahoma  City,  Okie. 
James  Oman.  Marysville.  Wash. 
Walter  L  Shortt  Coronado.  CaW. 
Ed  Carlson,  San  Lorenzo,  Calif. 
&  Donzella,  Blauvelt  N.  Y. 
H.  J.  Cer,  South  Bend  19,  Ind. 
Phil  Bellman.  Eatontown.  N.  J. 
W.  F.  Bennett  Brandon,  Fla. 
C.M.Davidson.Osawatomie,Kant. 
C.  Uoyd.  Bremerton.  Wash. 
R.  C.  Smith.  Milwaukee  22.  Ore 
A.  J.  Muller.  New  Orieens.  La. 
Leo  0.  Parsels.  Serasota.  Fla. 
N.  0.  Thuy.  Tracy.  Calif. 
M.  Ondoire,  Braddock.  Pa. 
W.  F.  Bennett  Brandon.  Fla. 
C.  M.  Davidson,  Osawatomie.  Kane 

C.  Uoyd.  Bremerton.  Wash. 

R.  C.  Smith.  Milwaukee  22.  Ore 
A.  J.  Muller.  New  Orleans,  La. 
Leo  0.  Parsels.  Sarasota,  Fla. 
N.  0.  Thuy,  Tracy,  Calif. 
M.  Ondoire.  Braddock,  Pa. 
R.  Marshall.  Philadelphia.  Pa. 

D.  Reetwood.  Columbus,  Ind. 

C.  De  Spein,  Midwest  City,  Okie. 

D.  R.  Wiley,  Albuquerque,  N.  M. 
Jerry  Ross,  Oklahoma  City,  Okie. 
R.  Rogers.  Chicago.  III. 

L  A.  Bean.  Callaway.  Md. 

H.  G.  McElroy,  Brownwood,  Tex. 

R.  Dufour,  Riviere  du  Loup,  Quebec 


J.  Blox,  Portland,  Ore. 

A.  Laujeeu.  Quebee  Quebec 
Paul  Schmidt  Watertown,  Wise 
Raymond  Burch,  Eugene.  Oregon 
J.  Buckley,  Anaheim,  Calif. 

F.  G.  Braun,  Tahlequah,  Okie. 

C.  Campeau,  Montreel  Nord, 
Quebec 

M.  Gabrieli.  Providence.  R.  I. 

J.  Goffter.  Punta  Gorda.  Ra. 

Geo.  Reiks,  San  Angelo,  Tee 

L  Swadener,  Portland,  Ore. 

Parker  Sphar,  Plainlleld.  N.  J. 

W.  Warshal,  Seettle.  Wash. 

Frank  Gamble.  Castro  Valley.  Calif. 

B.  HasMn.  Anaheim,  Calif. 
Ernie  Mueller,  Indianapolis.  Ind. 
P.  Giordanos.  L  Huntingdon,  Pa. 
John  Streib.  Milford,  Conn. 

D.  Audy,  Latuque,  Quebec 

L  A.  Beischel.  Monrovia.  Calit 
W.  Stresse,  Oerien.  Conn. 
Bob  Debassey.  Los  Altos.  Calit 
Dave  Kraebel.  Buffalo.  N.  Y. 
P.  Quim,  Santa  Fe  Springs,  Calit 
Paul  Chaykin.  Fairiess  Hills,  Pa. 

E.  J.  Schneider,  Winnipeg  4,  Man. 

W.  A.  Wilson.  West  Baden 
Springs,  Ind. 

Anna  L  Urbanus,  Dorchester  25. 

Mass. 
M.  B.  Holdeen,  St  Paul  6,  Minn. 
L  M.  Hilt  Cocoa.  Fla. 
J.  Endean,  Oak  Park.  III. 
Roland  Pince.  Jonquiere,  Quebec 
W.  L  Garett  Richmond  26.  Va. 
a  H.  R.  Peters.  Mt  Vernon.  Wash. 
J.  Hovath.  Rowayton,  Conn. 
H.  Biltor.  Saskatoon.  Sask. 

C.  Pounds.  Kenmore  23,  N.  Y. 

R.  Heywang.  W.  Englewood,  N.  J. 
W.  F.  Holimaa.  Midland.  Tee 
Ralph  Pfarr.  Kenosha.  Wise 
A.  L  Price,  Kansas  City,  Mo. 
Jim  Hannon,  Lincoln.  Nebr. 


Richard  Knack.  Milwaukee.  Wise 

Eugene  Abate.  Fair  Lawn.  N.  J. 

H.  E.  Delacroix.  New  Orleans.  La. 

R.  L  Anderson.  Homesteed.  Fla. 

Keith  Thorman,  Coral  Gables.  Ra. 

John  C.  Smith.  Minneepolis  16. 
Minn. 

E.  A.  Buzzelli.  Hibbing.  Minn. 
Ewan  Campbell.  Berkeley  7.  Calit 
Bill  Mille  Los  Angeles  7.  Calit 

M.  M.  Barber.  Mathis.  Tex. 
R.  B.  Clark.  Santa  Ana,  Calit 

F.  A.  English,  Coulee  Dem,  Wash. 
Ed  Redderbush.  Selem,  Ore. 

B.  Cohen.  Brooklyn.  N.  Y. 

T.  M.  Dungin,  Jr..  Staten  le 
10.  N.  yT 

Howard  Larilwn.  Port  Allegany.  Pa. 

B.  Wallis.  Athens,  Tenn. 

L  Tarski,  Keene,  N.  H. 

T.  K.  Carson,  Los  Alamos,  N.  M. 

G.  Thompson.  Riviera  Beach,  Fla. 
MJkeTrujillo,  Pueblo.  Colo. 
Clint  Smith.  Tarzana.  Calit 

Ed  Lampe.  Milwaukee.  Wise 
Jack  Preston.  Elizabeth  3,  N.  J. 
Victor  Dallac,  Belmont  Mase 
S.  A.  Baum.  Roselle.  N.  J. 
L  Wenck.  Seskatoon.  Sask. 
R.  Cantara.  Quebec.  Quebee 
R.  L  Knight  Sandston.  Va. 

B.  Hodon.  Charlevoix,  Quebec 
D.  Castonguay,  Dorion.  Quebec 
Romeo  Dastie.  Montreal  N..  Quebec 
M.  A.  Shutt  Beach  City.  Ohio 

H.  Weisman.  Chicago  16.  III. 

C.  Helktn.  Portland,  Ore 

J.  Berlin,  Jr.,  Cincinnati  11,  Ohio 
K.  C.  Hewlltt  Miami.  Fla. 

D.  J.  Avery,  Amsterdam,  N.  Y. 
R.  E.  Buchanan.  Shelbyville,  Ind. 
R.  Richardson.  Springfield.  Ohio 
J.  B.  Fox.  Jr.,  Henderson.  N.  C. 
D.  M.  Buehra.  Adrian.  Mich. 

N.  Baker.  Central  City.  Ky. 


Donald  Poe.  Cumberiand.  Ky. 
C.  D.  Weetherbee.  Philadelphia.  Pi. 
L  Sorsby.  Houston.  Tex. 
J.  Bryant  Seercy,  Ark. 
Leo  J.  Cutter,  Winamac,  Ind. 
Thomas  Schuon,  Ann  Arbor,  Mich. 
Virgil  Jones,  Viroqua,  Wise 
Ray  Hart.  Byron.  N.  Y. 
R.  G.  Parkes,  Pembroke.  Mase 
Cari  Moneson,  Watertown,  N.  Y. 
Frank  Perko,  Palos  Hts.,  lit 

F.  P.  Salamone  Needham  92. 
Mase 

R.  Courschesne.  Vidoriaville. 
Quebec 

C.  De  Bouf,  Jr..  Lyons.  N.  Y. 

E.  H.  Smith.  Miami.  Ra. 

N.  V.  Holmes.  Ronton.  Wash. 

W.  Luh.  Monbcello.  Ind. 

W.  Campbell,  Perrysburg.  N.  Y. 

R.  L  Bossard,  Cleveland  11,  Ohio 

Robt  Hanagan,  Binghamton,  N.  Y. 

Edward  Ramsey.  Augusta.  Ga. 

C.  Nichols.  Birmingham.  Ala. 

J.  Maoldin.  AUanta.  Ga. 

Ed  Gormez.  Fairtawn.  N.  J. 

Steve  Barmiks.  Melton,  Ont 

P.  Nicholas.  Muskogee,  Okie. 

Clyde  Crawley,  Cherryville,  N.  C. 

G.  Cargrave,  Monterey.  Catit 
P.  Berry.  Ashville  Ohio 

R.  B.  Rint  Tucson,  Ariz. 

L  Urwiller,  ScottsMuff.  Nebr. 

G.  R.  Brook.  Houston.  Tex. 

Geo.  Elln,  Dallas.  Tee 

Jerry  Johnson.  Grants  Pass,  Ore 

James  Andrew,  Graham,  N.  C. 

Donald  Canary,  Sacramento,  Calit 

C.  Pohle,  Aurora,  Ind. 
J.  CDonnell.  Phile,  Pa. 

D.  Oberiln.  Akron.  Ohio 

J.  Friebnrger,  New  London,  Wise 

John  K.  Hill,  Berea,  Ohio 

A.  F.  Hundt  Milwaukee  7,  Wise 


aalltli 


NY  •  TOLEDO   1,   OHIO 
R,  October  1961 


^'S 


Fix  It 


.BODY  TIPS- 


Ij 


It 


Lk 


continued  from  page  80 

glide  parts  or  similar  spacers. 
Place  a  Powerglide  stator  bushing 
under  the  head  of  the  boll  and 
slip  the  boll  through  the  open* 
ing  in  the  idler  arm. 

Now  slip  the  new  btishing  over 
the  threads  of  the  boll  projecting 
through  the  arm  and  back  it  up 
with  a  Powerglide  rear  pump 
gear.  Install  the  nut  on  the  bolt 
and  force  the  bushing  into  place 
on  the  arm  by  tightening  the  nut. 

—DON   HENCSIK 

HoLe  Motors.  loc. 

Hales  Co  men.  Wia. 

Gets  Steering  Seals  Out 

A  fast  method  of  removing  the 
four- piece  seals  from  the  power- 
steering  cylinder  on  ail  Fords  is 
to  blow  them  out  with  an  air  hose. 
Air  pressure  will  break  the  fluid 
film  behind  the  seals  and  washers 
and  they  can  then  be  taken  out. 

On  1958  and  later  models 
iv'hich  have  a  small  shaft,  the  one 
remaining  seal  can  be  pried  out. 

—WAYNE  GOODMAN 

McDonald -Ate  Motor  Ca 

WellijiEton,  Kan. 

Cures  Push -But  ton  Trouble 

11  there  is  no  starting  response 
fm  a  Mercury  with  push-button 
tirive  when  the  X-S  button  is 
[•ushed,  first  check  out  the  bat- 
tery, cables,  vacuum  switch  and 
solenoid.  Then  remove  the  push- 
button cover  and  the  N  S  button. 

Next  push  in  on  the  arm  locat- 
ed behind  the  buiton.  This  can 
best  be  done  with  a  thin-hladed 
tool  such  as  a  small  screwdi  ivcr. 
I'sually,  the  starter  will  operate, 
iudicaiing  the  trouble  to  be  a 
worti  push -but  ion  assembly. 

\Mien  a  new^  assembly  is  not 
available,  extend  the  travel  of  the 
N-S  button  by  drilling  a  smalt 
hole  in  the  center  of  the  button's 
rear  edge  so  that  a  small  pin  can 
be  fitted  lightly  in  the  hole.  The 
[)in  must  contact  the  arm  edge 
and  the  hole  should  be  drilled 
carefully  to  achieve  this.  The  pin 
length  should  add  about  ^^  in.  to 
ihe  efiective  push  of  the  button. 

—BEN  L,  DAVIS 
p%vis  Automotive 
Long  Beach.  N.Y. 


MOTOR  will  pay  you  $10  for  each  usable 
timesaving   short  cot  from  the  body  man 


Attaches  Molding  Clips 


Retaining  clip  is  taped  to  end 
of  socket,  then  installed  by 
inserting  it  through  panel  hole 

The  front  niolding  on  a  1960 
OldsTTiobile  hood  is  secured  by  re- 
taining clips  which  are  attached 
from  inside  the  paneK  It  is  diffi- 
cult to  attach  the  retaining  clips, 
which  must  be  inserted  through  1 
in.  holes  in  an  inner  panel,  sever- 
al inches  away  from  the  outer 
panel- 
To  make  the  installation  quick- 
ly and  easily,  first  tape  the  retain- 
ing clip  to  the  end  of  a  socket. 
File  tape  should  be  wrapped 
around  the  socket,  and  overlap 
the  retaining  clip  only  about  i^ 
in.  Ihcn,  with  a  long  extension 
attached  to  the  socket,  the  retain- 


ing clip  can  be  inserted  ihin.ii:S 
the  hole  in  the  panel  and  ai- 
stalled  without  difficulty, 

-LES  LOCXIIS 
G<iuvtrD«ut.  S  I 


Scraper  Smooth.?  Lead 

1  use  a  bearing  scraper,  ^li^ll  i\ 
the  old-timers  used,  forsnni<n!iiii; 
out  lead  solder  around  heaiii  .jJn 
and  tail  light  secliom,  or  in  nihu 
locations  hard  to  reach  wwh  » 
grinder. 

When  the  body  solder  I^  ap 
plied,  smcK>ih  it  out  ai  nnhh  j^ 
possible  with  the  paddle  in  ^ivr 
scraping  time*  Then,  with  ik 
bearing  scraper,  finish  the  job  Ifl 
the  [>roper  contour  This  mm^i'xl 
docs  a  lasier,  better  job  in  Hinc 
di  then  It    locations. 

-RICHARD  K.  SAHUEUOPr 

Barnhart't  Fori  i    M 

New  C*il';'       - 

Aids  Bumper  Installanon 

To  save  extra  work  when  in- 
stalling bumper  rails,  cut  two 
|>ieces  from  a  discarded  inner 
tube  and  slip  nne  piece  over 
each  end  of  the  bumper.  This  i* 
much  faster  than  taping  the  ends 
of  the  bumper  and  protects  both 
the  bumper  and  paint  from 
scratches. 

-JULIUS  5  BRps^ 
Belk^d  Brown  Body^.«^P55;|^ 


How  Would  YOU  Fix  It? 

A  chance  to  test  your  skill  as  a  troubleshooter 


►  The  customer,  who  owned  a 
late-model  C:hevrolet,  complained 
of  a  shifting  problem  with  his 
Powerglide.  At  light  throttle  be- 
tween  15  and  17  mph,  the  trans- 
mission seemed  to  be  alternately 
shifting  up  and  down  at  a  %'ery 
rapid  rate.  The  shifts  were  also 
somewhat  rough.  This  looked  like 
a  cinch  to  correct  and  the  repair- 


man checked  immediately  to^ 
disconnected  or  defective  moduia^ 
tor  hose.  . 

Howe^e^,  he  found  both  i^e 
line  and  connections  to  be  m  poo 
condition.  AVhat  would  you  hav^ 
looked  for  next  in  running  tlo>^ 
the  cause  of  the  trouble.^  Ch^c* 
your  diagnosis  with  the  aitswei  on 
page  146, 


B4 


MOTOR.  October 


1961 


SCueSax 


lonymous  with  quolity 


-lOOO  engine  bearing  has  an  "extra  thin" 
lining  only  .001  of  an  inch  thick,  electrolytic- 
lied  on  a  hard  and  durable  sintered  copper- 
se.  The  MI-IOOO  has  the  fine  anti-friction 
i  of  babbitt  plus  the  terrific  strength  of  cop- 
I — so  it  is  easy  on  the  shaft,  yet  won't  pound 
er  the  most  severe  service. 

mbination  of  the  MI-IOOO  plus  McQuay- 
Heavy  Duty,  Chrome  Control,  Leak-Proof 
Ring  set,  not  only  keeps  the  job  running 
but  also  cuts  gas  and  oil  costs. 

'  McQuay'Norris  Wholesaler  supply  you  with 
MI-IOOO  engine  bearing  I 


McOUAY 
NORRIS 


MA.NUFIkCTUR\tAO  OO 
ST.  \.OU\S   •  TOT^OrrVO 


what  do  you  mean— "Just  as  good  as  Walker?' 

HE'S  STILL 
PAYING  FOR 
HIS  MUFFLER 


GAS  PUMP 


>\0-\  O^ ,  QK.\xJwei  \^^ 


Walker  ^^preclslon  tuned^^  silencers 
never  steal  gasollne...or  rob  engines 
of  full  built-in  power 

Being  "just  as  good  as  Walker"  is  quite  a  task  for  anyone. 

Take  back  pressure,  for  instance.  Excessive  back  pressure  is  a  "pick- 
pocket." An  improperly  designed  muffler  that  does  not  meet  the  exact 
requirements  of  the  engine  on  which  it  is  installed  can  create  a  "back 
pressure  drag"  that  results  in  the  loss  of  up  to  45  horsepower  .  .  . 
reduced  acceleration  time  as  much  as  60%  . . .  sluggish  p^formance 
increased  gas  consumption  up  to  one  gallon  in  ten. 

In  many  cases  the  installation  cost  of  an  ordinary  "just  as  good"  muffler 
is  only  the  "down  payment."  The  unsuspecting  car  owner  keeps  on 
having  his  "pockets  picked"  every  time  he  stops  at  the  gas  pump. 

But  not  with  a  "genuine"  Walker  "Precision  Tuned"  Silencer.  Walker 
Silencers  never  steal  gasoline  or  rob  engines  of  built-in  power  because 
CORRECT  BACK  PRESSURE  is  the  starting  point  in  the  basic  design 
of  every  Walker  "Precision  Tuned"  Silencer.  It  never  exceeds  the  back 
pressure  permitted  by  car  factory  engineers  for  the  particular  engine 
on  which  it  is  installed. 

It's  not  easy  to  design  a  muffler  that  properly  quiets  an  engine  without 
power  loss.  It  takes  research  ...  it  takes  know-how  ...  it  takes  the 
actual  experience  that  comes  from  creating . . .  designing  and  producing 
exhaust  systems  as  original  equipment  for  most  of  America's  finest 
automobiles  .  .  .  from  "compacts"  to  "luxuries."  Exhaust  performance 
proved  in  the  laboratory  ...  on  the  test  tracks  .  .  .  and,  finally,  over 
the  road  under  actual  driving  conditions  by  oiu*  own  exclusive  Average 
Driver  Test  Fleet— the  Million  Mile  Motorcade. 

Yes  ...  to  be  "just  as  good  as  Walker"  is  a  fine  ambition  .  .  .  and  we 
don't  blame  others  for  trying  to  achieve  it.  But  somehow  .  .  .  few 
ever  do. 

Don't  be  satisfied  with  a  muffler  that  is  only  "just  as  good  as  Walker"— 
but  really  isn't.  Install  the  "original"  ...  a  Walker  "Precision  Tuned" 
Silencer  .  .  .  that  keeps  engines  at  peak  performance  .  .  .  always  .  .  . 
that  saves  money  at  the  gas  pump  .  .  .  that  is  engineered  and  rust 
protected  to  last  as  long  as  most  average  drivers  own  their  cars. 


WALKER  "PRECISION  TUNED"  SILENCERS 

America's    most    PERFORMANCE     PROVED    mufflers 

LAST    LONGER...  RUN    QUIETER  ...  GIVE    ENGINES    NEW    PERFORMANCE    AND    GAS    ECONOMY 

WALKER    MARKETING    CORPORKTVOU,  B.tkC;\W^,  ^NX^C;^^^'^^ 
7R,  October  1961 


'^n 


News  for  Jobbers 


lASI  Show  Space 
Bids  Set  Mark 

At  the  last  count,  450  applica- 
tions for  space  had  been  received 
for  the  International  Automotive 
Service  Industries  Show,  to  be  held 
at  Chicago  Feb.  28  to  March  3.  This 
compares  with  431  applications  at 
the  comparable  date  last  year  for 
the  Los  Angeles  show.  Drawings  for 
exhibitor  position  space  were  held 
Sept.  1.  Space  was  to  be  assigned  at 
a  meeting  at  Chicago  Oct.  4-5. 

Mel  Turner,  Chicago  garage 
owner  and  speaker  of  prominence, 
has  been  put  in  charge  of  the 
Speakers  Bureau  to  promote  the 
show. 

A  number  of  speakers  already 
have  been  recruited,  including  the 
three  state  wholesalers'  association 
secretaries  nearest  Chicago.  These 
are  Harry  L.  Belmer  of  Illinois, 
Maury  J.  Mayer.  Michigan,  R.  C. 
Salisbury,  Wisconsin,  and  James  A. 
Heuser,  Iowa.  Speakers  will  be  pro- 
vided with  a  presentation  which 
includes  37  color  slides. 

The  show,  sponsored  jointly  by 
the  Motor  and  Equipment  Manu- 
facturers Assn.  and  the  Automotive 
Service  Industry  Assn.,  will  be  held 
at  Navy  Pier. 


Extra  Day  Is  Voted 
For  Pacific  Show 

Instead  of  four  days  as  in   the 

past,  the   1962  Pacific  Automotive 

Show,  to  be  held  at  Portland,  Ore., 


will  be  held  five  days.  It  will  begin 
March  21  and  close  on  March  25. 

The  decision  to  hold  the  show 
over  an  extra  day  was  made  be- 
cause garages  and  service  stations 
operate  six  days  a  week  in  the  Pa- 
cific Northwest  and  it  was  thought 
that  attendance  would  be  helped 
by  keeping  the  show  open  on  Sun- 
day. 

Management  conferences  will  be 
held  the  mornings  of  March  21,  22 
and  23. 

Salesman  Training 
Program  Offered 

What  is  said  to  be  the  first  un- 
dertaking of  its  kind,  a  training 
program  for  distributors*  salesmen 
is  being  offered  by  the  AC  Spark 
Plug  Div.  of  General  Motors.  It  is 
called  the  AChiever  Sales  Develop- 
ment program.  It  will  show  dis- 
tributor salesmen  how  they  can 
stimulate  dealer  sales  efforts. 

The  program  consists  of  12  color 
and  sound  films  sufficient  for  six 
meetings. 

Opposes  Premiums 

The  National  Congress  of  Petro- 
leum Retailers  has  commended  the 
Automotive  Service  Industry  Assn. 
for  the  stand  it  has  taken  in  oppos- 
ing the  use  of  premiums  by  manu- 
facturers in  the  automotive  after- 
market.  The  resolution  urges  man- 
ufacturers to  return  "to  basic  prod- 
uct training  and  selling  at  fair,  es- 
tablished and  compeuuve  prices." 


^s 


Jobber  Profits 
FeU  in  1960 

Automotive  wholesalers  mad 
net  profit  of  2.94  per  cent  of 
in  I960,  according  to  the  latest  < 
tion  of  the  Automotive  Service  ] 
dustry    Assn.    publication    "Fib 
cial    Operation    and    Perfor 
Analysis  for  Automotive  Whole 
ers."  This  figure,  which  repre 
net  before  income  taxes,  comp 
with  3.68  per  cent  earned  in  IS 
The  drop  in  earnings   is  ascrib 
by  ASIA  to  rising  personnel 

Stock  turnover  was  3.86  in  18 
compared  with  3.73  the  year 
vious.  Mufflers  and  pii>es  again ' 
the  leading  line  handled  by  wh 
salers.  Ignition  parts,  spark 
motor  and  chassis   parts  folloi 
in  that  order. 

Honored  by  ASIA 

For    "exemplary    and    enduraj{ 
service"  to  the  automotive 
industry,     Belden     Manufactu 
Co.  has  received  the  DisiinguisI 
Service  Award  of  the  Automotiie 
Service  Industry  Assn. 

Plant  in  Production 

The  new  piston  ring  foundry  of 
the  Perfect  Circle  Corp.  at  Rush- 
ville,  Ind.,  has  begun  production. 
Of  the  plant's  90,000  sq.  ft.  of  floor 
space,  80,000  are  devoted  to  manu- 
facturing. 

Buys  Molding  Firm 

Rubbermaid  Inc.  has  bought  Fu- 
sion, Inc.,  Statesville,  N.  C,  a  finn 
using  a  process  of  molding  pow- 
dered polyethylene,  known  as  fusion 
molding.  Robert  O.  Ebert  will  man- 
age the  newly  acquired  firm. 

Builds  New  Plant 

An  early  start  is  planned  on  a 

new  casting  and  machining  plant 

near    Muskegon,     Mich.,    by    the 

[continued  on  page  90 


'^Monmouth  really  concentrates  on  service. 


. .  that's  why  I  depend  on  Monmouth.  I  can  get  any  bearing  I  want, 
^  fast  as  I  need  it,  just  by  calling  my  NAPA  jobber.  And  I  know 
Vionmouth  stands  behind  my  jobber  in  making  a  product  that's 
^ps  in  quality.  You  can't  beat  that  combination  of  quality  and 
•«rvice.  It  makes  my  business  a  lot  simpler  and  more  profitable." 


^  f  you  want  performance  that  pays  off,  use  Monmouth  Bearings 
^  all  your  engine  rebuilds.  For  instant  service,  call  on  your 
^APA  jobber.  He  can  give  you  complete  Monmouth  service 
^n  all  your  engine  bearing  requirements. 


IVION MOUTH  Engine  Bearings 

^ICVITE  SERVICE:  Cleveland  Graphite  Bronze    •   OiViswn  of  C/«vif*  Corporof Jon    •  Cleveland  3,  Ohio 


says  Flake  Wells.  Jr..  Owne 
Wells  Garage 
El  Paso.  Texas 


^OT OR,  October  imi 


News  for  Jobbers 


continued  from  page  88 

Sealed  Power  Corp.  With  50,000 
sq.  ft.  of  floor  space,  the  new  build- 
ing will  provide  facilities  for  cast 
and  rough-machine  cylinder  sleeves. 
With  machinery,  it  will  cost  $1,500- 
000. 

Booster  Club  Charted 

Booster  Club  No.  54,  at  Sioux 
Falls,  S.  D.,  the  first  in  that  state, 
has  been  chartered  by  the  Execu- 
tive Council  of  A.  B.  C.  Interna- 
tional. The  full  name  will  be  Sioux- 
land  Automotive  Booster  Club  No. 
54.  Clayton  S.  Peterson  is  president. 

Buys  Lab  Site 

Federal-Mogul-Bower  Bearings, 
Inc.,  has  acquired  a  site  for  a  lab- 
oratory in  the  new  Greater  Ann 
Arbor  (Mich.)  Research  Park.  The 
new  structure,  the  first  in  the  park, 
will  provide  23,000  sq.  ft.  on  a  six- 
acre  plot. 

Changes  Division  Name 

Because  of  its  wider  variety  of 
products,  the  name  of  the  Eaton 


IMPORTANT  NOTICE 
TO  SUBSCRIBERS 

If  you  are  going  to  move  it  it  neces- 
sary that  the  proper  notificotion  be 
made,  at  the  earliest  possible  mo- 
ment, so  that  you  may  continue  to 
receive  your  copies  of  MOTOR 
Magazine  without  interruption. 

Such  notification  should  be  made 
to  MOTOR  Magazine  by  letter, 
postcard,  or  post  office  form  22 S, 
giving  the  old  address,  as  well  as 
the  new,  with  postal  zone  number 
if  any.  You  should  also  notify  your 
local  post  office  on  postal  form  22 
of  your  change  of  address.  Both 
postal  forms  are  obtainable  at  any 
post  office. 

Since  considerable  time  is  re- 
quired to  process  a  change  of  ad- 
dress you  are  urged  to  advise  the 
MOTOR  Magazine  Subscription  De- 
partment as  soon  as  you  know  your 
new  address,  preferably  five  weeb 
in  advance. 

MOTOR  MAGAZINE 
Siibtcriptiea  Dmpf. 
250  W«tf  SSfh  St. 

N«w  York  19.  N.  Y. 


Manufacturing  Co.'s  Pump  Div. 
has  been  changed  to  the  Marshall 
Div.  The  division,  located  at  Mar- 
shall, Mich.,  now  makes  a  fan 
drive  and  a  limited-slip  differential, 
as  well  as  hydraulic  pumps. 

Buys  Hose  Unit 

The  automotive  brake  hose  sec- 
tion of  Flexonics  Corp.,  Memphis, 
has  been  bought  by  Eis  Automotive 
Corp.  Equipment  of  the  newly  ac- 
quired unit  has  been  installed  in 
the  Eis  Middletown,  Conn.,  plant. 


Builds  Canadian  Plant 

A  plant  now  under  construction 
at  Toronto,  Canada,  has  been 
bought  by  C.  E.  Niehoff  and  Co.  of 
Canada,  Ltd.  It  will  be  used  for 
general  offices  and  also  for  manu- 
facturing. 

Present  Canadian  warehouses 
will  be  maintained. 

Manufacturers'  Personnel 

Charles  C.  Gates,  Jr.,  to  presi- 
dent, Stan  Johnson  to  director  of 


r^' 


r- 


THE  WHOLE  STEERIN6 

AND  SUSPENSION 
BUSINESS...in  a  nutshell! 


7  out  of  lb  oars  on  the  road  need  under- 
oar  wprk^  Be  ready  to  solve  every  steer- 
iioig  «^d  i^  problem  that  oomes 

yctar  way  by  carrying  the  complete  line 
of  quality-engineered  MOOQ  parts. 


Tib^e  specially-designed  parts  get  to  the 
heart  of  the  trouble  and  provide  a  perm- 
anent-type cure  . . .  not  just  a  patch  job. 
•Thaf  s  why  M006  is  the  choice  of  the 
wheel  alignment  specialist! 

Over  40  years  of  specialized  experience 
and  customer  satisfaction  let  you  install 
MOOG  parts  "^ith  coraplete  confidence 
. , .  and  protect  you  against  costly  come- 
backs! Contact  your  MOOG  jobber  or 
distributor  today.  Moog  Industries,  Inc., 
St.  Louis  33,  Mo. 

MOOG  MEANS  MORE  UNDER-CAR  BUSINESS! 


hfi^ 


Patented  |  APJUSTABlF|  Ball-Joints  •  "Gusher-Bearing"  Ball-Joints  •  Steerinc 
Stabilizers  (Bail-Bearing  Idler  Arm  Kits)  •  "Gusher-Bearing"  Tie  Rod  Ends  •  "Fhiid- 
on-the-Frame"  Shock  Absorbers  •  Car-Buoy  Coil  Type  Overload  Springs  •  HoUoi 
^  Rubber  Helper  Springs  •  Power  Steering  Hose  Assemblies  •  Power  Steering  Serf 
Kits  •  U-Bolts  •  Center  Bolts  •  Leaf  Springs  and  Main  Leaves  •  Passengier  IMptr 


gand  Robert  E.  Holwell 
er  of  dealer  tire  sales, 
bber  Co. 

CE  to  Autolite  product 
ising  manager,  Autolite 
I  Motor  Co. 

Dale  Black  to  advertis- 
'er,  Merit  Mufflers. 
.  Bryan  to  general  man- 

Speedostat  Div.,  Perfect 
rp. 

.  Brennan  to  vice  presi- 
leral-Mogul-Bower  Bear- 
and  general  manager,  In- 
1  Div. 


Herman  O.  Thomas  to  manager 
of  sales  administration  and  Wil- 
liam K.  ScHAEFER  to  sales  mana- 
ger, Briggs  Replacement,  the  Ga- 
briel Co. 

Edward  W.  Rogers  to  new  brand 
manager  of  Dowgard  automotive 
products  line,  and  W.  L.  Nelson 
to  manager,  consumer  products 
sales,  the  Dow  Chemical  Co. 

Robert  Schuster  to  advertising 
and  sales  promotion  manager,  Owa- 
tonna  Tool  Co. 

Arthur  S.  Boehm  to  newly  cre- 
ated position  of  sales  manager  of 


-^ 


^  •  Multi-Leaf  Overioad  Springs  for  Light  and  Heavy  Truclcs  •  Build-Up 
or  Heavy  Truclcs  •  Shackles  (Tryon  &  Silent  U,  Harris  &  Silent-Bloc) 
(  •  Coil  Springs  •  Upper-Inner  and  Lower-Inner  Shaft  Kits  •  Upper  and^ 
rms  •  Intermediate  Steering  Arm  Kits  •  "Sta-Tite"  Pivot  Shaft  Kit  •  idler 
dlerArm  Support  Kits  •  Coil  Spring  Spacers  •  Coil  Spring  Compensa\OT% 

,  October  1961 


Industrial-Automotive  Div.,  Black 
and  Decker  Manufacturing  Co. 

Walter  Marlowe  to  vice  presi- 
dent and  general  manager,  Allied 
Automotive  Parts  Co. 

Donald  M.  Brown  to  prod- 
uct manager.  Electrical  Products 
Group,  the  Electric  Autolite  Co. 

John  L.  Timoney  to  national 
new  products  sales  manager,  Jack 
P.  Hennessy  Co.  and  the  Three 
Star  Sales  Corp. 

John  L.  Fort  to  sales  manager  of 
Warehouse  Distributor  Div.,  Puro- 
lator  Products  Inc. 

Stanley  T.  Richards  to  director 
of  public  relations,  AC  Spark  Plug 
Div. 

Robert  J.  Thompson  to  field 
sales  promotion.  Guaranteed  Parts 
Co. 

Richard  J.  Klein  to  new  post  of 
director  of  membership  services. 
Automotive  Electric  Assn. 


Things  to  Come 


DEALER  CONVENTIONS 

Oct.  22-24  New  York.  Kiamesha  Lake 

Oct.  22-24  New  Jersey.  Atlantic  City 

Oct.  29-31  Florida.  R.  Lauderdale 

Dec.    4  Utah.  Salt  Lake  City 

Dec.     4-5  Minnesota,  Minneapolis 

Dec.     8-9  Montana.  Billings 

Feb.    3-7  National     Automobile     Dealers 
Assn.,  Atlantic  City 

PARTS  AND  EQUIPMENT  SHOWS 

Oct.  23-26   Fleet     Maintenance     Exposition, 

New  York 
Dec.     9-11    Annual   Auto  Trim   Show.    Los 

Angeles 
Jan.  29-        Automotive  Accessories 
Feb.     I         Manufacturers  of  America 

Exposition,  Chicago 
Feb.  28-        International  Automotive  Service 
Mar.    3         Industries  Show,  Chicago 
Mar.  21-25   Pacific  Automotive  Show, 

Portland.  Ore. 
Apr.  11-13    Canadian    Automotive 

Service  Show,  Toronto 
Apr.  12-14    National  Truck,  Trailer 

and  Equipment  Show.  Los 

Angeles 

GENERAL 

Oct.   12-13   Western  Engine  Rebuilders  Assn. 

Convention.  Palm  Springs.  Cal. 
Oct.  25-27  Assn.  of  American  Battery  Manu- 
facturers Convention,  Chicago 
Oct.  29-  National  Lubricating  Grease 
Nov.  I  Institute  Meeting.  Houston.  Tex. 
Oct.  30-  Automotive  Warehouse  Distribu- 
Nov.    2         tors  Assn.   Convention.   Kansas 

City.  Mo. 
Nov.    8-10   Automotive  Parts  Rebuilders 

Assn.  Convention,  Los  Angeles 
Dec.     7-14  Automotive  Electric  Assn. 

Annual  Meeting.  Chicago 
Feb.  26-27  Automotive  Service  Industry 

Assn.  Convention,  Chicago 
May  20-23   Automotive  Engine  Rebuilders 

Assn.  Conventionx  0«^\ts\\ 

\    \uVf      \ 


'^V 


Quick  Service  Data 
on  1961-62  Passenger  Cars 

TIRES.. BATTERIES.. CAP ACrriES—COOUNG  SYSTEM 


'SI  F«rd  FdcM 
SI  F«rd  S 
'SlF«rdV-S29Zc«. 
'SI  F«rd  V.8  3S2  n. 
'SlFardV-SStSca. 


'SI  Marcnry  S 

'SI  M«rcw7  V4  292  c&  in. 

'SI  Mwcwy  V-S  3S2,  3N  ra. 


S2  nTBiMlh  Vdianl 
'S2  V\jamAh  S 
'S2  PlyniMth  V-S  318  c«.  in. 
'S2  PlymMlh  V-8  3S1  and!  383 

'SZ  pMtwc  Tsm^st, 
'S2PmiI»c 

'SI  lUmyar  Aaarkan 
'61  lUabUr  CUmIc  S 
'SI  RambUr  auak  8 
'SI  RambUr  AmbasMdw  V-8 


'S2  Sla4«b«k«r  V-S 
'SI 


a— Invieta  figure  given,  Eleetra  uses  8.00x15  tires 
r— Montelair  figiure  given.  Park  Lane  is  IIH  Qt- 
g-88  and  Super  88  figures  given,  98  uses  8.50  x  14  tires 
B-OHV-opens  at  177  deg. 
BY-By-paas 
C— Center 
CH-Cboke 
D— Dashboard 
E  -Engine  compartment 
F— Under  fioor  mat  in  driver's  eoopartiBont 
0-Grille 
L-Uft 

L&R-I^t  and  right 
N— Negative 
NS  -Not  specified 
P— Positive 
PP— Poppet  type 
R~Rigbt 

P/CLRew  key  lock 
rJ    Froat  iatervml 

92 


RD    Rear  Deck 
4  -Station  \Vb«ors  fully  loaded  28 

•  6cyl.  models  7. OJJx  14 

t Convertible  and  Station  Wagon  site  is  8.00x14 
Hawk  hood  release  located  behind  middle  of  front 
bumper 
t— Rear  tire  preasure  for  Station  Wagons  30 
0— Sution  VVagons.  8.00x14 
f— Sution  Wagons  26  lb.  preasure  all  wheeb 
l-SUtion  Wagons  21  gal. 
*— 8.20x15  WSW  sundard  on  Biarrits 

•  -24  front,  24  rear  on  8.20x15 

tt— TonjucPlite  capacity  given.  Power  Elite  is  10  qt. 
h    22  on  Station  Wagons 

»-7.50xl4  on  6  pass.  Sution  Wagons 
8.00x14  on  9  pass.  Sution  Wagons 

1-8.00x14  on  9  pass.  Station  Wagons 
**— Under  Aoormai  on  Hank  models. 
HB-E— Eiiternal-¥ingpt  8\ol\tiHwiA^TO^ 

<»^28#  on  Series  4000-4100  rta^ion  ^i*«oti  t^m  iw^A 


«*— Hawk  and  Lark  Model  44  axle  oapsdtr  H" 

Model  27  capacity  is  2V4  pt. 
J— On  Sution  Wasoia.  24  lb.  empty,  28  Ibu  fuBr 
^— Top  section  under  bumper 


tt— Right  front  of  h  „ 
°Lark  V8  figure  given. 


, jwkfl* 

iwk  tire  sice  is  ITOxli 


I— Add  1  qt.  if  equipped  with  filter 

t— Intake  manifold  thennostat  figure  given,  bw 
sUts  open  at  137-142  de*. 

*— Rear  tire  pressure  for  Statioo  Wagons  is  H 
load  operation,  28 

9— Rear  tire  pressure  for  Station  Wagons  is  21 

#— Station  Wagon  19  gal. 

■—3  speed  transmission  figure  given,  4  qicsd  ii 
^— Air  thermostat  bellows 

^—Station  Wagon  21  gml. 
®— Sution  Wagon  6.50  x  13 

\^OVLt  SPECIFICATIONS.  P 


E  QUALITY  CONTROL 
EIS  "E"  SERIES  HRC* 
HEEL  CYLINDER  CUPS 

TH  EXPANDERS  AND  SPRINGS 


IRTSHERE... 


write  for  ( 

I,  October  1961 


quafi' 

nrfiiiierFSiMfiBiil 

^roiif  proituceil  fiy  wmAi\ 
etM$k  «ii  iV8f|  biit&  of 
rvblier  itw^mAmt  and/  finally, 
^<Ura  cbelck  evefy  three  minutes  on 
pfimlThis  quality-control  Insures  correi 
•maiililing  of  HRC*  ruUier  parts  anii  is  typicaf  af  0$; 
one-'roof  manufacturinf! 

tufih  care  in  pretfaction  shows  up  in  EIS  'T'  Series  NfiC^Ci 
Thafs  why  they  provide  a  positive/ lenger-fasting  sea(ja 
^^-^    heat  conditions  caused  by  smaller  drums  and  taster  brakj 
0^x  extra  insurance,  (IS  adds  Expanders  and  Springs  te^ 
J-^lcups  .  . .  lust  like  the  car  manufacturers  have  done 
fvfde  the  correct  pressure  needed  at  the  point  of  ci 
en  cups  and  cylinder  walB 
Series  CUPS  with  Expanders  $iiii  Springs  arebuitt  ii 
Wheel  CvHnders/They*re  inclum  in  Repair  ICi|a-ini 
ibps  found  in  ordinary  kits/ Either  way^ 
Also  available  in  shop-size  Cabinet  Assdftjiinfs 
ird  Ten-Paks.  Use  them  in  all  your  brake  work  ,. . 
work  better] 


MASTER  CYLINDEtS  •  MASTER  CYLINDEa  KITS 
WHEEL  CYLINDEaS  •  WHEEL  CYLINDER  KITS    •  NOSES 
POWER  BRAKE  PARTS  •  BRAKE  BLEEDERS    «  MMM^E  CABLES 
BRAKE  CUPS  WiiqjWgR.-<tWCf  KtfR^ISWtTCMES  •  TOOLS 
POWER  BRAKf  t#tRS  •  HOLD-00WN  PARTS  •  BRAKE  KUIDS 
HYDRAULIC  CLOi^  REPAIR  KITS  At«>  CYLINDERS 
CYLINDERS  AND  KITS  fOft  IMPOllta>  CARS 


^^ 


Mechanical  Data 
on  1961-62  Passenger  Cars 

TUNE-UP  DATA . .  IGNITION . .  WHEEL  AUGNMENT 

continued  from  page  92 


MAKE  AND 
MODEL 


IGNITION 


C 

a 


I 

S<9>c 

Hi 


It 


If 

15 

II* 


Timing 


WHEEL  ALIGNMOlif  4 


Caster 

Angle 

(Deftreee) 


Gamber 
Angle 

(Degrees) 


*ft  Buick  SpMtal 

'C2  Buick  U  Sakr«  Invicta,  Elactra . 

'C2  Cadaiac  CO.  CZ,  7S 


•33 
.033 


'01  Checker  Soperka  0  L-H«ad. . 
'01  Checker  Soperhm  0  OHV. . . . 


'02  Chevrelet  Cerrak 

'02  Chevrelel  0 

'02  Cherrelet  V-S  283  co.  im. 
'02  Cherrelet  V-S  327  co.  in.. 
'02CheTr«lelV-8  4«»cii.in.. 

'02  Chevielel  Cervelte 

'02  Chevy  II  4  end  0 


'02  Chnrtier  Nevpert,  300. 
'02  Chrysler  Nev  Yerker. . 
'02  Chrysler  300H 


'01 


'02  Dedge  Lancer . . . 
'02DedgeDartO.... 
'02  Dedge  Dart  V-8. 
'02  Dedge  Pelara. . . . 


'01  Ferd  Falcen 

'02Ferd0  223 

'02  Ferd  V-S  2S2  CO.  in. 

'02  Ferd  V-O  352,  3N  co.  in.. 

'02  Imperial 


'01  Linceln  Ceotinenlal. . 


'01  Mercwy  0 

'01  Mercwy  V-O  2S2  CO.  in.. 
'01  Mercury  V-S  3S2,  3N  ca. 


'02  OidsmehUe  F85. . 
'02  OldsmebiU 


'02  Plyoeath  Valiant 

'02  Plyraeelh  0 

'02  Plyraeelh  V-8  318  ca.  in.. . 
'02  Plyneeth  V-8  301  and  383  o 

'02  Penliac  Tempest 

'02  Penliac 

'01  Ramhler  American 

'01  Rambler  American  Cnatem. . 

'01  Rambler  aassic  0 

'01  Rambler  Qassic  V.8 

'01  Rambler  Ambassader  V-8. . . 

'02  Studcbaker  0 

'02  Stodebaker  V-8 

'01  Thwiderbird 


03S 


010 


45»-800 
S50-N0 


550 
500 


035 
035 
035 
035 
035 
035 
035  I  019 


30+1 

30+1 


39 
39 

32-34 
28-35 
20-33 
20-33 
20-33 

31-34 


27-32  250-450 
27-32  250-450 
1325-475 


025  135-38 

017  140^5 
017  i40-45 
014  27-32 
014 


28@i3700 
22^3800 

7-9@>2000 

18@3350 
33@2400 

32@3C00 
20^3500 
20^3750 
20^3750 
24(^4000 


8-10 
8-10 


17Hi«>l« 
17>i^l8 

iaH-12@  15-20 


»-10 


10@15 


0  23@15H 

0  122^15^ 

8  15^15H 

8  15&15H 


10  5-12  5^2150  4  5-8  0 
10  5-12  5(^2150  4  5-8  0 
9-11^2400         7  2-8  9 


I 


025  35-38 

015  20-28H 

015  20-28H 

014  27-32 


325^75 
325-475 
330-570 
275-425 


0^310-490 


12H-14H@  2200  5-7>io 
10H-12Hfe.2300  4Jio-7^i 
>  8-10^.2300         8-10 
11-13^2050:       7H-9Ht 


015 
025 


i20-28H 
35-38 


Ne 


034 

034     015   20-28H 

034     015  -20-28^    10004 


030 
030  ' 


.010  128-32 
010   28-32 


035  ,  020  40-45 
035  !  017  140^5 
035  017  27-32 
035  I  017   27-32 

035  010  73-77 
035     010    30-=b2 


800 

325^75 
325^75 
331^-570 
275-425 

050 

70«t 


8H-10H@2300   0^0-9 


30^^4000 


Ne  »4 

20  5-23  5<§t  4000  7 
23-20^  4000§       5U 


24^14200 
24-28^4000 


5-7 
7-9 


035 
033 
035  j 
035 
035 


020  130-42 

010 

010 

014 

014 


12H-HH^  2200  5-7 
10H-12M@2300  4»^7Hi 
8-10^2300         8rl0 
11-13<^.2050         7H-9H 

24-28^4250        lo-8 
18-22^.30000      iO-8^ 


033    .017 
033-  .010 

034 


850 

28-35  1000 

28-35  1000 

28-32  iOOO 

28-32  000 

37-41  IsOO 
28-32 


800 


015  |20-28H  |5S0 


12-10^4000 

22C<>^4200 

20-24^4200 

34-38c<^3800 
34-38^3800 

24^1800 
24^2250 

21.5-24  5@« 


4-0 

0 
5-7 

!5-7 
8 


23^12 


7.5 
12B 


4B 

3HB 


5B 

4-8 

4-lOB 

4-8B 

llOdb-lB 

|4B00 


11.5-14  5@)10  5  llOB 
11^14  5^10  5  lOB 
7.5-10  5^14  5    lOB 


27-29  5^51^ 

9H-12H^12H 
5|^-7Hfel3 
12-5^  18 

»H-l2H@l«t 


8.3-11  0@  15 

22@18 

20^0 
il9-25@20 
,19-25^  17§ 

!25H<^10 
120^17 

9H-12H@12H 
5H-7H^13 
12-15^  18 
9H-12H@1« 

20^13-15 
20^  13-15^ 

9-li<^II 

i22(a  10^ 
22^.  16H 
20^15 
:20&  IS 

14@13 
10^13 

12-18^17 


4Bt 

2HB 

lOB 


lOB 

OB 

4t 
3t 
3Bt 

5B 
SB 

2HB 
2HB 
SB 
lOB 

OB 
OB 

3B 
8B99 

vv 

ZZ 

zz 

2B 
4B 

JBt 


J^Neg...d=H 
INeg.  ..IH 


H-rfcl 


D    +2 
D  :+2 


P  

F  o..±3r 

p  '0  =t3r 

D  0.  d=3r 

D  io    d=3r 

D  ;2  .±30' 


C  .+?4..±H 
c   .^ 

D    +1H 


II 


1^:11^ 


+».  zfcsr 
ar.rtar 
so*    dbir 
ar.^so' 

r..=fc3r 


p  r40'  ±3r 

P  -IH   dbH 

D  0    +H# 

D  0    +H4 

D  0    +H4 

D  0    +V<4 

D  0    +V^ 

D  '+>r.-m» 

D  +K..-m« 

D  !-H  +H 


ris'  +1 
ris'  +1 
ri5 .  +1 


•.-+li° 

+H    +1 
+H.  +1 

+H-.+1 

-H    +H 


rs     ±3r 


% 


+.1: 


-K    +H0 

•  ..±19 

•  ±19 

+K     +1 


li — Before  top  center 
C — Chain  case  cover 
D — Vibration  damper 
F — Flywheel 
H — Harmonic  Balancer 
P— Pulley 
° — Lincoln  Continental  steering  axis  inclination 
taken  at  h  <ieg.  camber:  caster  must  agree 
within  H  dog.  for  right  and  left  sides;  camber 
must  agree  within  K  deg.  for  right  and  left 
sides. 
*— Steering  azia  inclination  specified  at  0  deg. 
camber 
** — At  K  deg.  camber 
It— At  0  deg.  SCK  camber 

4 — Figures  apply  to  cars  with  manual  transmission. 
390  cu.  m.  is  550. 
44—390  cu.  in.  is  9 
1—390  cu.  in.  21.5-24.5  @  4000  centr.  advance, 
22-18  &  17  vacuum  advance 
Omster  MmaiuU  steering  -}i±H  deg. 
Power  BteeriDg  -hH^H  deg. 


A— Camber  Left  ■¥y2±H  deg. 
R\fiht-\-^i  ±\i  deg. 
©—Camber  Left  -\-H  ±H  deg.  (Prefer  +H) 
Right +' 4   ±H  den.  (Prefer  +^) 
• — Lark  figure  given.  Haw^k  is  -1 H  to  -3  deg.  Maxi- 
mum variation  between  wheels  should  not 
exceed  H  deg.  on  Lark,  H  deg.  on  Hawk. 
5 — Figures  given  for  cars  with   automatic  trans- 
mi^ions.     Different   figures  are  used   with 
manual  transmission  cars, 
ft— Camber  +H  to  -H  left 
+  U  to-H  right 
♦—670-1130  with  auto,  trans. 
Z— 16-20(0, 4r.00  with  auto,  trans. 
X — 361  cu.  in.  figure  given 
7.5  deg.  on  383  cu.  in. 
®  © — Caster  Manual  steering  -H  ±H  deg. 
Power  steering  -Ji  ±H  deg. 
#— Figure  given   for   Catalina.    The   Star   Chief, 
Bonneville  &  Grand  Prix  figure  is  650 
00 — Figure  given  for  Chevy  II  4. 
Chevy  II  6  feguns  \»  «B 


*— Figures  given  for  enginea  with  8.6-to-l  w 
pression   ratio.     Engines   with   higta^  ^ 
pression  ratios  have  different  data. 
V — At  1  deg.  camber 
f— +H  deg.  caater  and  0  deg.  camber  6mtd. 

in.  toe-in  preferred  on  V  S 
9 — Driver's  side  H  deg.  more  camber 
t — With  automatic  transmiaaioii — 10 
^^— Camber  H  deg.  ±  Ji  de«.  left 

H  deg.  ±  H  deg.  right  , 

99 — Figure  given  is  for  manual  trans,  with  repj 
fuel.  Manual  trans,  premium  fud  i»  IJ  * 
B.  .\uto.   trans.  figur«e  are  10  d«.  B  I 
regular.  14  deg.  B  premium 
*^— 8B  for  regular  fuel,  I  IB  for  premium  fu«   , 
ZZ — Timing  manual  trans. — TDC  rqmlar  M.  • 
premium  fuel.  Timing  auto,  trans. — tf  ^ 
lar  fuel,  SB  premium  fuel 
0— Figure  given  for  Catalina.  The  fifiw  fe. ' 
Star  Chief,  Bonneville  and  Grtfid  Fm 
20^2850 


\Nva%x.  ^^^cx«\cjcwa^^,^>53i.* 


Mechanical  Data 


on  1961-62  Passenger  Cars 

ENGINE . .  VALVES . .  BRAKES . .  EXHAUST 

continued  from  page  94 


MAKE  AND 
MODEL 


ENGINE 

1 

Idle  Speed 

g 

C 

c 

2 

Firing 

•o  8 

^s 

Order 

«S 

SS 

■Q  • 

6  S 

s  c 

c  c 

fig        =2 

05- 

-«  — 

VALVES 


Tappet 
Clearance  I 


c 


Stem  to  Guide  i 
I     Clearance! 


Lift 


Timing 


Intake 


Exhaust 


oa! 


BXHAUSTI  BIL\K£S 


1^' 


in 

5    is 

s  I;; 


*62  Buick  Special  4000 165432"      525 

•62  Buick  Special  4100  &  4300     .  18436572*  525 

'62  Buick  LeSahre 12784563  ,525 

•62  Buick  Invicta,  Electra 12784563  |525 

•62  Cadillac 18436572",No 


•61  Checker  Superba  6  L-Head      153624 
%\  Checker  Superba  6  OHV 153624 

•62  Chevy  II  (153  cu.  in.) 1342 

'62  Chevy  II  (194  c«.  in. 153624 

'62  Chevrolet  Corvair I452>6 

•6^  Chevrolet  6  235.5  cu.  in 15  674 

'61  Chevrolet  V-8  283  cu.  in.       .  1S436572" 

'62  Chevrolet  V-8  327  cu.  in 1H4  .65/2« 

•62  Chevrolet  V-8  409  cu.  in 18436572" 

•62  Chevrolet  Corvette 184.i6572" 

•62  Chrysler  Newport,  300 184.56572" 

•62  Chrysler  New  Yorker 18436572" 

•62  Chrysler  30011 18436572" 


1375 
1 375 


525 
525 
525 
1525 

480 

425 
425 


No 
No 

|No 


No 

Ihyd 


500 

500 

500 

475 

475 

450 

500 

700 

475 

450 

500 
500 
500 


500 
500 
500 


014 
!   017 

Zero 
Zero 
Zero 
iZero 
Zero 
.  .  Zero 
8 
IIYD 

Ihyd 

IHYD 
liSH 


'61  Comet 153624       i 500-550  475-525  16H 


'62  Dodge  Lancer  . 
•62  l>odge  I>art  6  . 
•62  Dodge  Dart  V-8 
*62  Dodge  Polara     . . 


153624  '550 
153624  550 
I8436572";5)0 
18436572"|500 


1 550 
550 
500 
1 500 


lOH 
lOH 
lOH 
HYD 


•61  Ford  Falcon   153624 

•62  Ford  6  223  cu.  in. 15 1624 

•62  Ford  V-8  292  cu.  in. .5486372 

•62  Ford  V-8  352  cu.  in 5426378 

•62  Ford  V-8  310  cu.  in N.A. 


500-550  475-525' 16H 

5i»0-525  450-^75 

15)0-525  450-475  18H 
500^525  453-475  HYD 
5WK-525  475-5001  HYD 


•62  Imperial 18436572"  500-525,500 


I  No 


•61  Lincoln  Continental ;  1 5426378°!  No 


450-4751  HYD 


•61  Mercury  6 !l53624        500-525  475-500  19H 

•61  Mercury  V-8  292  cu.  In 15486372°  5i>0-525  450-475  I9H 

•61  Mercury  V-8  352,  390  cu.  in.  1 15426.^78°  500-525,450-475 

•62  Oldsmohile  F85 18436572"  550  500 

•62  Oldsmohile i  1 8736542"  550         |500 


'62  Plymouth  Valiant 153624 

•62  Plymouth  6 153624 

'62  Plymouth  V-8  318  cu.  in 18436572" 

'62  Plymouth  V-8  361  &  383cu.  in.  118436572" 


550  1550 

550  1550 

500  500 

500  1500 


'62  ''ontiac  Temoest 

•62  Pontlac  V-8  Std.  Trans. 
'62  Pontlac  V-8  Hydra-Matic . . 


'61  Rambler  .\merican 

'61  Rambler  American  Custom 

'61  Rambler  Classic  6 

'61  Rambler  Classic  8 

'61  Rambler  Ambassador  V-8. . . 


'62  Studebaker  6  .  . 
'62S.udebaker  V-8 


1342 

18436572" 

18436572" 

153624 

153624 

153624 

18436572" 

18436572" 

153624 
18436572" 


680-700 '580-600  0 
480-500  480-500  0 
No  480-500  0 


HYD 

HYD 
HYD 

lOH 
lOH 
1011 
HYD 


•61     h  inderblrd 15426378°  No 


550 
550 
550 
550 
550 

500 
500 


475 
475 
475 
475 
475 

550 
550 


16C 

12H 

HYD 

12H 

HYD 

24H 
24H 


475-.H00HYD 


No 

U-2.5 

No 

>'2-2.5 

No 

1-31 

No 

1  31 

HYD 

014 
017 

Zero 

Zero 

Zero 

Zero 

Zero 

Zero 

18 

HYD 

HYD 
HYD 
24H 

16H 

2011 
2011 
1811 
HYD 

16H 


18H 

HYD 

HYD 

No 

HYD 

19H 
19H 
HYD 

HYD 
HYD 

20H 
20H 
18H 
HYD 


18C 

I6H 

HYD 

14H 

HYD 

24H 
24H 

HYD 


5-2  5 

12-3  0 
12-3  0 

1-2  0 
1-2  0 
1-2  7 
1-2  7 
1-2  7 
1-2  7 
12  7 
1-2  7 


1-3'-  145 

1-3^  |45 
1.5-3.5^  45 
1.5-3.5^ 

1-2  5 

3  2-5  0 

3  2  5  0 

15-3  2 

15  3  2 

15-3  2 
1-2  7 

15-3  2 

15-3  2 

2  5-4  2 

15-3  2 


46    46 
45    45 


1-3  2-4 

1-3  2-4 

1-3  2-4 


1-2  5 

1-3 
1-3 
1-3 
1-3 


2-3  5 

2-4 
2-4 
2-4 
2-4 


46  |46 

45  I45 

45  I45 

45  145 


45    45 


1-2  5  2-3  5 
.001. 0024  .0028.0042  44 
.001.00241.0028.0042144 
.001.0024  .0028.0042  44 
.001.0024  .0028.0042  44 


1-3 


1-2  4 
1-2  4 
1-2  4 

1-2  5 
1-2  5 

1-3 
1-3 
1-3 
1-3 


2-4 
2-3 

2  8  4  2 

2  8-4  2 
2  8-4  2 

15-3 
15-3 

2-4 
2-4 
2-4 
2-4 


2  1-3  8  2  6-4  3 
2  1-3  82  6-4  3 
2  1-3  8:2  6-4  3 


45 


2-3  5 
1-2  4 
2-3  5 
1-3 
1-3 


2-3  5 
2  8  4 
2  5-4 
1-3 
1-3 


45  ,45 

30  I45 

30  i45 

30  45 

45  145 

45  145 

45  145 

30  45 

.30  45 


1  5-3.5  15-35  45 
1  5-3515-35  145 


385:  385 

3831  383 

4391  441 

4391  441 

451  451 


I 


284  284  2 
409;  409  17 


335!  335;34 


335 
314 
328 
334 
398 
398 
399 

390 
390 


344 

371 
371 
371 
371 

344 

370 
377 
408 
408 

390 

408 


335  34 
344:43 
328162 


|69     I46 

167     133 


76 
76 


146 
146 


105    85     159 


334 
398 
398 
399 


390  13 
390  13 


42 
62 

|68 
,68 
87 
92 


,102    50 
87      74 


8 
9 

|52 
52 
|69 
,62 
302 
45 
.1. 


35      72     176      71 


\2 

h 

\2 

>2 
2 

■?2 


l^v  S  '  9,S  tlS 

ir  S  1  913  115 

2      ,S  I12  115 

2      S  ,12  115 


2K|S      12 
1?^,S    III 

1^4  Is      '11 


llj  S    I 

IT.,  D    ,1 
I'kID     ] 


490 

344 

15 

364 

8 

364 

8 

364 

8 

364 

8 

.344 

15 

370 

23 

59  ,59  13 
5^  !59  1 13 
66      62      26 


37     145 


44 


375  12 
408  22 
408  26 


390 
408 


341  339 
341  339 
371  j   369 

3841  384 
435    437 

.?7ll  364 
375  368 
400!  368 
430    430 


330 
330 
330 


330 
330 
330 


37 
59 

54 

68     |68 

64     167 


48 
48 
48 
l48 

I45 
177 
1,58 


13      59 
22     168 


159 

[54 
68 


44 


8 

8 

17      47 
24      64 


58      60 
50      54 


\2\i  2  S  ill  if 
J2i2  2  Is  12  • 
2H2     2     iD     12     » 


1?4 


TIX:    Ifi 
TDC  ,15.^ 

TDC  l|^ 
TDC    IH 


llaS 


•li 


i^^s  i  9 
1*4 's    la 

l^iS 

i^ils 


I134   ll'j.S 


I 

10    .♦ 
10    l| 


|2H 


10         2>4 
8         2»i 
22        ;2 


9       111 
1103 

1U3 

11  M 
llftj 

2      S      12     I 

X^Aii    !llO»e 


\2h 


48      TDC    IS'4 
48      TDC    2 

55        9        \2H 
20         2H 


S      II       Wl* 

S      11       ille 
St  III     ,  •!• 


14  158  48  24 
14  58  '48  24 
14      58     ,48      24 


340  340  10  ,58  49 
408  408  26  l64  67 
372    369'12'2  51'253'li 

3'/5i  375  12'2  5I»2i53«v 
375    375il2':i5lK'53^j 


375    .375  15 
375    375  II 


'50H55H 

,54'/5l51V5 


1-2  4      2  8-4  2    45    45      408'  408  26     |64     |67 


19 
23 
10  H 
10)  i 
10>ij 

10 
14 

23 


2«-4 

2^4 


J*^ 


I*.|S  i  9  5  •15 

2»4  S  II       #15 

I*..  S        9      • 

l»4lS  11         • 

2      IS  11      f 

2      JD  ,11      f 


l^ifiS 

I?i  S 
l!?4iS 

1«4    S 


s 


S      10* 

84  iir 


•15 
•15 

•15 
•15 
•15 
•15 
•15 

•r 


D  11   e 


ABC  -.\fter  bottom  center 
A  r(^- After  top  center 
B  rC  —Before  top  center 
BBC — ^Before  bottom  center 
HVl) — Hydraulic  valve  lifters 

D— Dual 

C— Cold 

H— Hot 

S-— Single 

e — Self  adjusting 
TDC— Top  dead  center 

p — Sport  Fury  baa  2  in.  muffler  inlet,  dual 
exhaust 


•— f^iRiires  civen  for  4000  and  4100 

4300  figurpfl — mu:'  er  inlet,  2  in.;  Tailpipe 
1«4  i:i. 
I — FiHures  jriven  in  thousandths  of  an  inch 
■ — Left  bank  odd 
•— RiKht  bank  odd 
°— Right  l-2-:i-4.  Left  5-r>-7-S 
• — No  major  adjustment  required 
0 — .010  top.  .015  bottom 
I— 390  cu.  in.  is  575-000 
t — Single  on  352  cu.  in.,  dual  on  390  cu.  in. 
^''— Adjast  to(»liKht  d'-ag.  B  ick  off  8  notohej?. 
X — Std.  given,  Opt.  11 


"■—Adjust  to  heavy  drag.  Back  off  lOnuieJ*- 
front,  12  notches  rear 
•—Adjust  to  Blight  drae.  Back  off  7  notctaa 
*— Intoke  45-45  H,  exhauat  45-45 H 
* — Top  clearance  given 
♦ — Rear  drum  1  m.  fimalla- 
T— 45H-*5K 

#— .\dju.st  to  heavy  drair.  Back  off  12  notcb*? 
on  front  brakes,  16  notches  rear  bni<^ 
©— Series  1300 — manual  transmission  ttppf* 
clearance  is — intake  6H,  exhaust  I^ 
A — Dual  on  Hawk 
t — Top  clearance  given.  Bottom  is  2-4 


Passenger  car  sales  data  and  specifications  appeared  \n  SepXenxbet  fKOTO^  awd  vdU  be  listed  again  in   November 
96  ^OTC^^^^osJ^^^ 


Loaded  with  advantages  at  no  added  cost! 


with  long  chassis— lifting  height  of  25' 
only  suggested  dealer  price 


property  balanced  for 
easy  handling,  and 
reduced  pumping  effort 


Handle  has  full  90*  pump- 
ing arc  and  three  handle 
locking  positions  for 
easier  spotting 


ram  overtravel  prevented 
by  positive  stop  in 
hydraulic  unit  -  another 
H-W  engineering  exclusive 


'^'^''1  features  for 

''i^f/l'm  jacks 

^^'"^'^^i the  market: 
fl^iv  oa  tne  m» 

safety  valve  to  protect 
jack  from  overload 
damage 

quick  snap-out  cover  plate  to  provide 
access  to  all  grease  fittings  -  jack 
doesn't  need  to  be  turned  over  to 
reach  lubrication  points 


lifting 
a  low  ( 


dual  pii 
cut-off 
tact  in 


long-chassis 
pumping  roo 


roller  bearing  front 
wheels;  ball  bearing 
casters 


All  this  plus  the  safety  of  a  forged  steel  swivel  saddle, 
malleable  lifting  arm,  and  flanged-steel  side  plates  to 
increase  strength  with  less  weight.  Get  the  most  for 
your  money  —  go  modern  with  Model  M.  Your  H-W 
Jobber  has  full  facts  now,  or  write  us  for  details. 


Capacity 

2  to 

Chassis  Length 

47 

Handle  Length 

46 

Saddle  Low  Point 

4V4 

Saddle  High  Point 

25 

Shipping 

150 

femUfe^ 


ff«...IS..     ..sci.s..  ^  ^.^..^      ir  --4;:^  '  fO$HM*STE«  i 

'55' PACER    riOOR  JACKS     STANDS    UNDER  AXLE  JACKS    AIRLIFTS        "PgSH  fc  NVL"       V>WVW!I& 


MOT  OX,  October  J  96 1 


W  Gasket  Compound 


W  Products,  Inc.,  P.  O. 

Whittier,  Cal.,  has  intro- 

new    all-purpose    gasket 

id  called  Copper-Coat.  Ac- 

to  the  maker,  the  special 

metallic  compound  with 

copper  fills  surface  irregu- 
nd  improves  heat  conduc- 
hout  gumming  the  shellac. 
Lcky  in  two  minutes,  holds 
n  place  so  that  they  will 
)  or  slide  out  of  alignment, 
js  a  protective  seal  with 
isassembling.  Copper-Coat 
fed  in  cans  with  a  dobber 


ighouse  Baseless  Bulb 


type  miniature  light  bulb 
as  an  indicator  lamp  on 
nd  dashboards  is  offered 
nghouse  Lamp  Div.,  West- 
;  Electric  Corp.,  Bloom- 
^,  The  compact  bulb  has 
base  or  threads.  Instead, 


New  Products 

ri.TO    USE  •••TO    SELL 


the  glass  at  the  end  of  the  bulb  is 
formed  into  a  flat  wedge,  which  is 
inserted  into  a  simplified  socket. 
Electrical  contact  is  made  by  two 
tiny  wires  which  are  crimped  into 
the  recesses  in  the  wedge  base. 
Westinghouse  is  currently  making 
two  types  wedge-base  bulbs;  12 
volt  bulb  producing  two  candle- 
power  has  a  rated  life  of  500  hours. 
The  second,  a  12  volt  bulb,  pro- 
duces 1  candlepower  and  has  a  rat- 
ed life  of  1,500  hours. 

Bear  Check-O-Matic 


Bear  Manufacturing  Co.,  Rock 
Island,  111.,  reports  a  new  concept 
in  wheel-alignment  checking  pro- 
cedures. The  Check-O-Matic  Sys- 
tem is  a  series  of  metal  card  over- 
lays for  the  company's  No.  27  Mag- 
netic Alignment  Gauge.  These 
cards  show  at  a  glance  if  the  car 
meets  factory  specifications  and 
how  to  make  the  quick  adjustment. 
According  to  the  maker,  the  oper- 
ator does  not  have  to  read  specifi- 
cation charts  or  refer  to  shop  man- 
uals. If  the  spirit  level  bubbles  reg- 
ister in  a  marked  area,  the  car  is 
in  alignment.  If  the  bubbles  and 
marks  do  not  match,  ruled  lines 
on  the  card  show  how  many  Yi  q  in. 
shims  are  required  and  where  they 
are  to  be  replaced  or  removed.  The 
manufacturer  offers  these  cards  in  a 
handy  index  case  which  fits  inside 
the  No.  27  gauge  case  or  can  be 
hung  on  the  wall  on  the  side  of  a 

pit. 


Thermoid  Radiator  Hose 


Thermoid  Div.,  H.  K.  Porter  C 
Inc.,  200  Whitehead  Rd.,  Trent 
6,  N.  J.,  has  developed  a  new  a 
struction  for  bulge-type  radia 
hoses.  The  new  hose  is  all  n 
prene  with  cross-cord  reinfor 
ment  and  is  built  to  meet  SAE 
R  1  specifications.  The  new  Th 
moid  hose  is  claimed  to  have  nn 
than  twice  the  burst  strength 
the  wrapped  hose  construction  p 
the  needed  flexibility  to  abs< 
road  and  motor  vibration. 

UMS  Tester 


A  new  regulator-generator  te 
is  being  offered  by  United  Mo 
Service  Div.,  General  Motors  Co 
Detroit,  Mich.  Designed  for  use 
passenger  cars  and  light  trucks, 
tester  checks  both  6  and  12  ' 
systems  and  contains  a  built-in 
ohm  resistor.  It  comes  comp 
with  carrying  handle  and  heJ 
duty  leads. 

[continued  on  pace 


is  the  air  pressure  down 

at  your  tools? 


The  newest  most  efficient  air-operated  tools  and  equipment  you 
can  buy  are  only  as  effective  as  the  air  power  that  drives  them. 
Reduce  this  air  power,  and  you  reduce  their  efficiency. 


Since  inadequate  supply  is  usually  the 
cause  of  low  air  pressure,  the  eco- 
rfomical  solution  is  an  [ngersoll^Rand 
Type  30  Compressor.  These  compres- 
sors have  shown,  for  years,  that  they 
have  the  power  and  performance  to 
deliver  full  capacity  with  trouble^free 
dependability  ,  , .  Call  your  local  l-R 
Jobber  today  for  a  quick  run-down  on 
the  special  features  of  these  rugged 
compressors. 


11  Broadway,  New  York  4,  N.  Y. 


IngersoJI'Rand  Type  30 
Air-Cooled  Air  Compressor 
1^  through  20  hg 


TOR,  October  1961 


£5le"w  Products 


TO    USB  ...TO    SBLL 

continued  from  page  98 
>ion  Pneumatic  Control 


utomatic  slowdown  device 
oline  engines  used  in  air 
»sors  was  announced  by 
ion  Pneumatic  Machinery 
nceton,  111.  This  pneumatic 
which  operates  during  the 
ng  cycle,  is  available  as  op- 
quipment  on  all  Champion 
;e,  gasoline-powered  air 
isors. 

Vuto-Test  Testers 


Test  Inc.,  600  S.  Michigan 
hicago  5,  111.,  announces  a 
ies  of  automotive  electrical 
gine  testing  instruments 
^e   StarHasli  group.    This 


inie  consists  of  a  DC  ammeter,  a 
DC  voltmeter,  cam  angle  tester,  ig- 
nition tester,  primary  tachometer 
and  power  timing  light.  The  Star- 
flash  group  comes  with  its  own  ser- 
vice tray  or  in  a  golf-type  "service- 
mobile."  They  are  encased  in  20- 
gauge  cold  rolled  steel  with  chrome 
plating.  Slip^proof  friction  feet  pre- 
vent units  from  sliding  off  sloping 
fenders  and  test  leads  in  the  Star- 
flash  group  are  all  neoprene- jack- 
eted to  resist  corrosion  from  gaso- 
line, oil  and  grease. 

U.S.  Casting  Crack  Detector 


National-Detroit  Sander 


National-Detroit,  Inc.,  Rockf< 
111.,  has  introduced  a  new  rac 
of  its  Dual- Act  ion  sander,  Mc 
DA-6.  Like  other  National-Det 
DA  Sanders,  the  sanding  pad  is 
center  and  revolves  free  and  i\ 
pendent  of  the  drive  head.  T 
the  maker  says,  reduces  heat 
stops  loading  of  abrasives. 


United  States  Casting  Repair 
Corp.,  6432  Edmund  St.,  Philadel- 
phia 35,  Pa.,  has  announced  devel- 
opment of  a  low  cost  system  for  de- 
tecting surface  cracks,  flaws,  defects 
and  porosity  in  metallic  or  non- 
metallic  solids.  Called  Seal-Lock 
Fluorescent  Detector,  this  equip- 
ment is  said  to  be  capable  of  find- 
ing the  most  minute  hairlip.e  cr^acks 
as  well  as  straigl^-thrQU^^y^e^^^ ' 
such    materials  ^i^  aluminum,  ^*^'^ 


Ideal  Transmission  Jack 


m 


/■iJ 


copper,  plastics,  stainlessSi|geI  and 
other  ferrous  or  non-ferrous  sb%ls.^{0<i^ 
Defects  appear  as  extremely  bright, 
glowing  lines  or  spots. 

Walker  Muffler 


Walker  Manufacturing  Co.,  1201 
Michigan  Blvd.,  Racine,  Wis.,  of- 
fers the  Continental  Mark  II  muf- 
fler, which  is  of  the  straight- 
through  "glass  pack"  type.  Accord- 
ing to  Walker,  there  are  no  seams 
to  blow,  no  welded  or  crimped 
heads  or  connections  to  crack  or 
break.  The  entire  muffler  is  de- 
signed to  resist  road  shock,  vibra- 
tion and  inlerua\  ex\Aos\oTv. 


A  portable  transmission  jack 
removing  and  replacing  auton 
transmissions  is  announced  by 
Ideal  Manufacturing  Co.,  O 
loosa,  la.  It  is  one-man  opera 
portable,  and  designed  to  hai 
all  automatic  drives.  Mounted 
ball-bearing  steel  caster  wheel 
has  a  lifting  capacity  of  450  U 
1/^  in.  ratchet  or  impact  wrenc 
all  that  is  needed  to  raise  or  lo 
the  Trans-Jack. 

[continued  on  page 


PURE  VI 


WITH  EACH  CASE 
OF  TUNG-SOL 
HEADLAMPS 


ANY  TYPE: 

4001  -  4002  .  4005 
6006  •  6012  •  6013 


.  See  your  supplier  for  details 
OFFER  LIMITED— ORDER  NOW 

(§)TUN6-S0L' 


•  PURE  VIRC 
PLASTIC 

•  HEAT  SEAI 
REtNFORC 

•  SLASH  PO 

•  ARM  VENT 

•  STYLrSH  R 
SLEEVES 

•  SNAP  FAS 

S  SMART  TR 
GREY  COL 

•  PERFECTS 
WORK 

•  AVAILABLI 
AND  LARG 

•  RIIADE  IN  LI 


r 


OONVENIENT 


AUTOMOTIVE  PRODUCTS  Or 
TUNG-SOL  ELECTIl\C\WC^vK>< 


MOTOR,  October  1961 


5W  Products 

tied  fiom  p^gc  100 


Fuel  Pujnp 


■u  re  tor  Div,,  ACF  In- 

2840  N.  Spring  Ave., 
lo.,  has  a  full  line  of 
jeJ  pumps.  Marketed 
'$  Zip-Pump  label, 
ly  cover  virtually  all 
le  passenger  cars, 
ies  on  the  road  today. 
e,    according    to    the 

piston-operated  vac- 
pumps  for  increasing 

of    automotive    vac- 


Clear  Resin 


.11-purposc  clear  resin 
as  a  primer,  a  sealer 
?1  additivep  is  oflered 
7301  Bessemer  Ave., 
Ohio,  As  a  tldsh 
ts  said  to  have  excel- 


lent adhesion  to  all  metals  and  to 
provide  a  fine  bond  between  plastic 
body  fillers  and  the  finish  coat. 
Faster  drying  and  increased  luster 
are  reportedly  obtained  when  Rez- 
all  is  used  as  an  enamel  additive.  It 
gives  the  enamel  added  flow  and 
improves  all  its  qualities,  the  mak- 
er claims. 

Sun  Engine  Tester 


Binks  Steel  Pump 


I 


Sun  Electric  Corp.,  6323  Avon- 
dale  Ave.,  Chicago  31,  111.,  has  in- 
troduced an  automotive  engine 
tester  Model  900.  According  to  the 
company,  it  is  capable  of  testing 
vehicles  with  electrical  systems  of 
6,  12  or  24  volts.  The  transistorized 
tachometer  has  three  scale  ranges; 
a  new  Sun  coil  'scope  for  testing  of 
automotive  coils  and  vacuum  read- 
ings in  both  inches  and  millimeters, 
which  allows  the  mechanic  to  use 
the  instrument  on  foreign  vehicles 
as  well  as  on  American  makes.  It 
also  has  6  in.  fully  illuminated  me- 
ters. 

Rimac  Rethread  Dies 


Rinck-Mcllwaine  Inc.,  16  Hud- 
son St.,  New  York  13,  N.Y.,  has 
available  a  new  set  of  three  dies  for 
rethreading  damaged  armature 
shafts.  The  sizes  are  34  e  ^Y  20,  .665 
by  20  right-hand,  and  .665  by  20 
left-hand  for  Corvair.  The  set 
comes  in  its  own  soUd  vJooAYvoVd^t. 


A  new  pump  for  handling  high 
volumes  of  light  and  heavy  viscos- 
ity corrosive  fluids  has  been  de- 
veloped by  Binks  Manufacturing 
Co.,  3140  Carroll  Ave.,  Chicago  12, 
111.  The  pump  has  an  all  stainless 
steel  fluid  section,  so  that  any  ma- 
terial passing  through  the  pump 
comes  into  contact  with  this  non- 
corrosive  metal  only.  The  unit  is 
air  operated  with  a  5-to-l  pumping 
ratio.  Air  consumption  is  2  cu.  ft 
per  minute  per  gallon  of  material 
pumped. 

Hunter  Axle  Set 


A  new  axle-correction  set  has 
been  introduced  by  Hunter  En- 
gineering Co.,  Hunter  and  Laduf 
Rd.,  St.  Louis  24,  Mo.  The  maker 
states  that  this  set  is  designed  for 
both  rear  axle  housing  and  front 
axle  work  on  passenger  cars,  light 
pick-ups  and  trucks  up  to  2  tons. 
This  21 -piece  set  is  available  with 
or  without  two  12-ton  hydraulic 
jacks.  All  clevises,  hangers  and 
twisting  hooks  are  made  of  chrome 
nickel-moly. 

[continued  on  pace  IW 


^^•Wi^^,  CKXsdOGL  V»l 


What  Bower  does  to 
roller  heads  to  give 
tapered  bearings  longer 


--  ^ 


h  roller  head  has  a  critical  function  in  a  tapered  bearing. 

je  true  rolling  depends  on  exact  roller  alignment,  the 
;act  between  roller  heads  and  the  surface  on  which 
r  bear  must  be  controlled.  Bower  Spher-0-Honed 
-ings  are  designed  with  a  spherical  radius  on  each 
ST  head  for  built-in  control.  This  eliminates  sliding  and 
zing  and  results  in  longer  bearing  life. 

ins  grinding  of  roller  heads  is  the  major  process  in 


Spher-0-Honing.  In  addition,  precision  honing  of  cone 
raceways,  flange  faces  and  rollers  allows  smoother  rolling. 
By  providing  an  0-shaped  lubrication  groove  at  the  base 
of  the  cone  flange,  friction  on  roller  heads  is  reduced  to  a 
minimum.  These  processes  all  contribute  to  the  operating 
efl[iciency  and  longer  life  of  Bower  tapered-roller  bearings. 
You'll  find  that  your  Bower  bearing  jobber  can  supply 
you  with  the  roller  bearings  you  need,  in  all  types  and 
sizes.  Call  him  when  you  need  replacements. 


BOWER  ROLLER  BEARINGS 

FEDERAL-MOGUL  SERVICE 
DIVISION  OF  FEDERAL-MOGUL-BQWER  BE^WLH^VVIN^-  «  ^iGV^SSC^  WNfi^^K. 


PTOR,  October  1961 


V^'^ 


OTew  Products 

^^     r..TO    USB.. .TO   SBLL 

ontinued  from  page  102 

lehoflE  Test  Meters 

Niehoff  and  Co.,  4925  W. 
:e  Ave.,  Chicago  30,  111.,  has 
:ed  two  electrical  test  me- 
e  generator  current  indicate 
iuction  type  and  indicates 
mate  generator  output, 
limiter  setting.  It  can  lo- 


cate shorts  in  switches  and  acces- 
sories. The  starter  current  indica- 
tor is  also  an  induction  type  meter 
and  indicates  the  approximate  cur- 


re's  the  mu,nm  complete 
SPENSING  COMBINATION"o»  <««  n.rket 


FECIAL 

L  IIQUID  HAND  CUANIR 

r...o   Qn..m,>i    r>u.,  =  r,-. 

>USTK  OISPCf*S£R       _ 
HMl  eRACKIT 


:> 


UViii  DL  H  a  ptKKt  tf  DL  PrNacts 
Ik.,  lukere  sf  Imms  OL  Hntfi-CicaMr, 
tN  frifiul,  wittrltn  tnm  tift  Uni 
eteMtr,  ftr  mtn  ttaa  25  yurt. 


LIQUID  DL  HANDI-CLEANER 
fnsures*HEALTHY-CLEAN  HANDS" 

And  here's  why: 

Cleans  hands  cleaner,  faster  1  DL's  exclu- 
sive deepdown  cleansing  action  dissolves 
grease,  grime,  dirt  and  actually  "lifts  it 
out''  removes  tenacious  stains  other  hand 
cleaners  can't  touch. 

SAFER  -  INDEPENDENT  LABORATORY  HSTS  CERTIFY 
DL  IS  A  NON-TOXIC  PRODUCT. 

Contains  both  LANOLIN  and  HEXACHLOR- 
OPHENE  —  conditions  hands  as  it  cleans, 
guards  against  dermatitis  and  Infections. 


Complet*  —  ready  to  us*. 
Mount  brocket  on  wall,  bench,  pump 
island,  etc.,  insert  one-half  gallon  con- 
tainer, thumb  screw  locks  container 
securely  in  place,  remove  metal  cop, 
insert  dispenser  .  .  .  and  you  hove  o 
complete  hand  cleaning  unit  at  one  low 
price  I 

CANADIAN  OFFICESt  236  NORSEAAAN  ST.,  TORONTO  18,  ONTARIO 


L)  PRODUCTS,  INCe 

/     BwHfito  4,  N*w  Y*rk 

full  tf«toita«ritoM  Oept.  M-iO-t 


i 


.....J 


rent  drawn  by  the  starter  mot 
This  device  requires  no  conn 
tions.  The  unit  is  held  over  I 
starter  cable  while  the  meter 
cranking.  Excessive  draw  india 
worn  bushings,  broken  annatur 
bent  shafts,  etc. 

Turtle  Wax  for  Bumpen 


Turtle  Wax,  Inc..  1800  N.  C 
bourn  Ave.,  Chicago,  III.,  a 
nounces  another  one-of-a-ki 
product— Bumper  Wax.  It  says  i 
product  will  shield  automob 
bumpers,  as  well  as  other  metal  s 
faces,  from  the  heavy  punishim 
they  take  from  oil,  sleet,  salt  sp 
and  snow  during  winters,  and  \ 
provide  a  protective  film  that  \ 
last  for  months  without  chippi 
peeling  or  discoloration. 

Bumper  Wax  is  not  a  lacqi 
but  contains  a  wax  base  and  ! 
cone  and  is  good  on  all  chro 
and  metal.  It  will  not  harm  pai 
the  company  says. 

Houser  Oil  Kit 


5__X 


Houser  Engineering  and  Man" 
facturing  Inc.,  Bluffton,  Ind.,  ^ 
announced  a  new  exterior  oiliD 
system  to  end  rocker  arm  oil  sta 
vation  on  Ford  and  Mercury  o 
[continued  on  pace  M 


l^O-^^^^  ClOjJVS.\^ 


^2:Tew  Products 

r  ...TO    USB. ..TO    SBU. 

continued  from  page  104 


The  company  claims  that 
requires  no  drilling  or  tap- 
in  be  installed  in  minutes, 
jsolute  lubrication  and  al- 
•  removal  of  covers  without 
ng  the  oiler  installation, 
vv  Houser  unit  is  designed 
I  V-8  1954-61  and  small  Her- 
oines 1954-57. 

c-Way  Cylinder  Borer 


Rapids  Engineering  Co., 
1  St.  N.E.,  Cedar  Rapids, 
ounces  the  addition  of  a 
)del  cylinder  boring  ma- 
3  the  Kwik-Way  product 
lown  as  Model  FW,  this 
!    replaces    the    company's 

model  FR.  Model  FW  is 
d  for  top  suction  chip  re- 
nd has  a  capacity  of  2.2  to 
The  two  speeds  of  620  and 
I  are  instantly  changeable. 

cago  Air  Wrenches 

\o  Pneumatic  Tool  Co.,  6 

5t.,  New  York  17.  N.Y.,  an- 

the  development  of  new 

iches   designed   for   heavy- 

Dlication.  The  CP-793  CH 

ite  is  a  1  in.  square-drive 

ich  rated  at   li^    in.   bolt 

Designed  for  tire  work,  it 

Select   Air   switch   which 

the  operator  to  obtain  two 


different  power  outputs,  and   a  6 
in.  extended  shank  provides  reach 


into  deep  Budd-type  wheels 
CP-793   SH   Tork-Rite   is  a 
square-drive  air  wrench  for  tii 
farm  equipment  shops. 

Stromberg  Carbureto 

A  new  carburetor  callec 
Stromberg  CD  is  offered  by  B 
Corp.,  Eclipse  Machine  Di\ 
mira,  N.Y.  The  carburetor,  s; 
have  fewer  parts  than  the  cc 
tional  unit,  is  designed  for 
zontal  or  semi-downdraft  n 
ing.  [continued  on  pac 


NOW-- 

ALL  FROM  ONE 
SOURCE! 


CAPS 

RUMTOR  CAPS 

New  Excluslie  Green  Push  Butten  Safety  Caps— 
also  standard  pressure  caps.  Open  stock  or  12 
per  display  ass't. 

GASOLINE  CAPS 

A  complete  line  of  fenderweli  caps.  Also,  out- 
side caps  and  locking  caps  in  gleaming  chrome. 

OIL  FILLER  GAPS 

Ail  Sizes  and  styles  to  tit  American  and  foreign 
cars— trucks  and 


with 


CUMP-A-RAMA 

Displays  and  holds  100  clamps 

In  4  popular  sizes.  Display  is 

FREE. 


Your  single  source  for: 


CLAMPS 

QUIK-SEAL 

The  new  quick-attach  worm  gear 
SAF-T-LOCK  feature. 

GOLD  SEAL 

The  popular  Murray  worm-drifo  clamp  for  all 
radiator  and  heater  hose  installations.  Aiail- 
abie  with  collared  or  non-cellared  screw.  In 
open  stock  or  attractiio  merchandisers. 

BAHERY  SERVICE  PRODUCTS 

BATTERY  HOLD  DOWNS-New  HB-12  ProHt-Pak 
contains  12  steel-reinforced  plastic  battery 
hold  downs  In  the  6  most  popular  siies.  Display 
is  FREE. 


u . „„ 


See  Your  Jobber,  or  Write  for  Details  to: 

T0WS0N4.MARYLANir  Plw»  VA  34100 


R,  October  1961 


New  Products 

TO    USB  •••TO    9BLL 


continued  from  page  109 


Ditzler  Featheredger 

A  combination  featheredger  that 
reportedly  will  work  equally  well 
on  acrylic  and  lacquer  is  an- 
nounced by  Ditzler  Color  Div.  of 
Pittsburgh  Plate  Glass  Co.,  8000  W. 
Chicago  Ave.,  Detroit  4,  Mich. 
Known    as    Combination    Feather- 


edger DX-567,  the  product  is 
claimed  to  eliminate  shop  prob- 
lems of  sand  scratches  on  the  feath- 
eredge  of  either  acrylic  or  lacquer. 
It  is  said  that  DX-567  does  not  re- 


Radiator  Servicing  Profits 
_Now  Greater  Tlian  Ever! 

INUND  1-Piece 
Radiator  Shop 


<^i 


m 

Inland's  newest  unit  makes  radiator 
servicing  more  profitable  than  ever.  Re- 
duces your  initial  cost  by  combining  the 
Flo-Test  Machine,  Hot  Cleaning  Vat  and 
Test  &  Repair  Bench  into  one  complete 
radiator  department.  Enables  you  to  do 
the  entire  Testing,  Cleaning  and  Repair- 
ing job.  Compact.  Saves  steps. 

LESS  SPACE  REQUIRED!  Complete 
unit  is  only  11'  7"  long,  3'  6"  wide. 

LARGE  CAPACITY!  Handles  aU  car. 
and  many  truck  and  tractor  radiators. 
VAT  FEATURES!  Solution  agitator 
speeds  radiator  cleaning.  Automatic 
Timer  turns  heat  OFF  at  closing  time, 
turns  it  ON  at  any  pre-determined  hour 
so  solution  is  hot  when  you  arrive  for 


%  ESSENTIAl  UNITS     , 
^      COMBINED  INTO  I 

work.    Even  turns  it  off-on  week  ends. 

OPERATING  COST  IS  LESS!  A  full 
time  operator  is  not  needed.  One  of  your 
present  employes,  in  only  a  part  of  his 
time,  will  produce  good  additional 
profits  with  no  increase  in  overhead. 

WE  TRAIN  YOUR  OPERATOR!  Our 

free  factory  school  quickly  makes  your 
man  a  professional  radiator  repairman. 

BIG  PROFITS  SERVICING  RADIA- 
TORS! Users  report:  "$900  first  30 
days!"  (lUs.)  *'$4,500  in  6  months!" 
(Pa.)  "$18,000  first  9  months!"  (Cal.) 
The  market  is  growing.  Many  radiators 
need  cleaning.  The  hourly  return  is 
high.  Inland's  national  advertising 
helps  you. 


W  l\l  I  L    32   PG    BOOK 


Shows  equipment,  prices,  train- 
ing course,  rays -For-  Itself  pur- 
chase plan  and  experiences  of 
other  operators. 


INUND  MFC.  CO.,  D«ft.  M-IO 

PI«os«  »»nd  ir—  3: 
otor  Shop,  training  school,  pricos,  otc. 

FIRM 


11M  IsckiM  St.,  Omshs  2,  Ntbr.  Z 
Plooso  lond  froo  32-pg.   book  doscribing  now   l-Pioco  Rodi*   | 


ADDRESS- 


INLAND  MFG.  CO. 

MOa  4ockson  Sffr««ff 
D«pf.  M-f 0.  Omaha  2,  N«br. 
World's  Uraesff  HWumifacHirer  of 


CITY- 


I 
I 

■   If  doolor,  moko  of  cor  sold— 


BY- 


(PLEASE  PRINT)         I 

I 

—ZONE STATE | 

TITIE I 


move  enamel,  thus  enabling  the 
washing  off  of  acrylic  or  lacquer 
without  removing  the  synthctk 
undercoat  used  under  these  crip- 
nal  automotive  finishes. 

Dole  Theimostats 


The  Dole  Valve  Co.,  Automotive 
Replacement  Sales  Dept.,  6201 
Oakton  St.,  Norton  Grove,  111., 
makes  available  six  new  models  of 
industrial  thermostats  designed  for 
trucks,  buses,  off-the-road  equip- 
ment and  stationary  engines.  The 
new  models  are  heav7-duty,  of  the 
solid  expansion  ty{>e. 

Allen  Remote  Starter 


Are  you  now  operating  o  rodlofor  Oopt.?  Q  Yot        Q  Ne 


Allen  Electric  and  Equipment 
Co.,  2101  N.  Pitcher  St..  Kalama- 
zoo, Mich.,  announces  a  universal 
remote  starter  and  ignition  switch 
control.  Known  as  Model  26-12,  it 
has  a  three-way  universal  switch 
that  will  start,  stop  or  crank  the 
engine.  According  to  the  manufac- 
turer, the  mechanic  can  easily  con- 
trol the  starting  motor  while  work- 
ing outside  the  car  without  the 
need  of  an  assistant  to  op>erate  the 
vehicle's  starting  switch. 

[continued  on  pace  116 


I/O 


^OTCfc^,  CkxsJwx  1961 


NO^V— BIGGER,   BETTER   ADVERTISING 

TO   SEND   BATTERY   SALES    BOOMING! 


i 


&&&£ 


ELCO 

ATTERV 


.  .  .  because  again  this  year  the  new  Deico  Battery  advertising  program  gives  you  th< 
powerful  sales  support  in  the  battery  business.  Just  look  it  over! 

TELEVISION-NFL  "Pro  Football  Game  of  the  Week,"  on  CBS  Saturdays,  4:30-5:3 

Plus  telecasts  of  eight  major  bowl  games. 

RADIO-NBC  "News  on  the  Hour,"  "Monitor,"  "News  of  the  World"  and  "Emphas 

42  commercials  each  week. 

OUTDOOR  BILLBOARDS— Colorful,  hard-selling  battery  advertising  in  key  market 

coast  to  coast. 

MAGAZINES— The  Saturday  Evening  Post,  Look  and  Reader's  Digest— convincing  fu 

battery  sales  messages  in  full  color. 

POINT-OF-SALE  MATERIAL— To  tie  you  in  with  the  selling  power  of  DeIco  advertisin 

Be  sure  you  cash  in  on  this  bigger-than-ever  program . . .  call  your  DeIco  Battery  WholesaU 

Deloo  B&t-tezdLes  are  distributed  nationally  through  TTxxlted  T>€ 


UNITED  MOTORS  SERVICE.  Division  of  Gwit 


OR,  October  1961 


'•^         2979302       4 


NT  TO  TUNE  UP  MORE  CARS  ^VITH  FE>VE 

Lxxxply  say  Delo4 

Deico  Remy  and  Deico  Rochester  and  Deico  Packard.  Put  this  popular  tej 
Deico  parts  up-front  in  your  modern  Tune-Up  Center . . .  and  watch  your  inventoi 
overhead  problems  melt  before  a  sunnier  profit  picture.  Why?  Because  Deico 
Ignition  Parts,  Deico  Rochester  Carburetor  OK  Kits  and  Deico  Packard  Ig 
Leads  are  fast  turnover  items.  ■  Deico  is  a  brand  name  that  customers  know  and 
And  these  quality  lines  are  long  on  coverage,  short  on  inventory.  Take,  for  exa 
just  16  Deico  Remy  contact  sets.  That's  all  you  need  to  service  97%  of  all  cars 
tered.  For  a  quick,  quality  carburetor  tune-up  of  popular  U.S.  cars  and  1 
Deico  Rochester  Carburetor  OK  Kits  fill  the  bill  with  gaskets,  needle  and  i 
pump  plungers.  It's  the  same  story  with  the  new  Deico  Packard  individual  Ig 
leads.  From  only  12  TVRS  leads  or  seven  440  copper  core  cable  leads,  you 
service  coverage  to  nearly  all  American  cars.  ■  The  United  Deico  tune-up  "Pi 
For  Profits"  has  this  whole  money-making  story  .  .  .  efficient  coverage,  impre 

^IV.^-^^^,  October 


extra 

profit 

broader 

pverage 

less 

stment 


loo 


ARTS  FROM  A  SINGLE  QUALITY  SOURCE' 


fertising,  training,  application  and  service  information.  Ask  your  United  Deico  Supplier  for  del 
tter  yet,  take  15  minutes  and  let  him  show  you  the  substantial  profit  opportunity  you  have  In  the  tune-u 
58  when  you  simply  say  Delco.  X>eloo  Rezn.y  Electrical  and  Ignition  Parts,  the  complete 
»eloo  Roolxes'ter  carburetor  service  and  replacementparts,  and  X>eloo  Pctok 
lition  Leads  are  distributed  nationally  through  XTzxi-ted  X>eloo- 


UNITED  DELCO.  Products  of  6«i 


MOTOR,  October  1961 


UNITED  DELCO?  ^A/HAT'S  IN  IT  FOR  ME? 


AND  YOUR  SERVICE  BUSINESS  IS  BET- 
TER ORGANIZED,  EASIER  TO  PERFORM, 
MORE  PROFITABLE  I  There's  money  for  you  .  .  . 
BIG  money  ...  in  batteries,  tune-up  and  light  repair,  and 
United  Deico  can  show  you  the  way.  ■  UNITED  DELCO 
cabinets  for  stocking  parts,  for  one  thing.  There's  one  to 
exactly  fit  your  needs  .  .  .  with  shelves  and  drawers 
organized  and  clearly  marked  for  efficient  parts  storage. 
They  pack  broad-coverage,  fast-moving  parts  for  most 
tune-up  and  light  repair  services— stats,  bearings,  ignition 
parts,  carburetor  parts,  shocks,  and  dozens  of  others. 
■  DELCO  INVENTORY  CONTROL  .  .  .  handled  through 
>nventory  Control  Cards  that  come  with  your  cabinet.  At  a 

114 


glance  you  know  exactly  what  parts  you  have  in  stock.  And 
your  United  DeIco  supplier  checks  all  these  cards  periodi- 
cally to  relieve  you  of  inventory  problems.  ■  DELCO 
CATALOG  INFORMATION  helps  you  do  a  better  job, 
easier  and  more  efficiently.  No  more  guesswork  ...  you 
always  have  the  latest  application  information  at  your  fmger 
tips.  ■  DELCO  SERVICE  TRAINING  is  free,  through  your 
United  DeIco  supplier.  You  and  your  employees  can  receive 
practical,  scientific  schooling  at  a  nearby  GM  Training 
Center.  ■  DELCO  PACKAGING  has  a  bright  look  .  .  . 
brilliant  and  color-keyed  to  simplify  your  displays,  sales  and 
inventory.  ■  DELCO  ADVERTISING  is  everywhere— net- 
work TV,  radio,  magazines,  outdoor  boards  ...  all  pounding 
home  the  DeIco  action  phrase  "Simply  Say  DeIco"  to  car 

>\0'\:0^,0^vob^r  1961 


s  in  your  area,  reminding  them  that  you're  the  quality 
luarters  for  skilled  tune-up  and  light  repair  service. 
.CO  LINES  are  well-known  products,  manufactured 
ars  by  many  General  Motors  Divisions.  All  these  lines 
stributed  through  United  Deico:  Deico  Remy,  Deico 
ies,  Deico  Rochester,  Deico  Packard,  Deico  Products, 


Deico  Harrison,  Deico  Hyatt,  Deico  New  Departure 
Guide,  Deico  Moraine,  Deico  Appliance,  Deico  Rac 
Service  Parts,  and  Hydra-Matic.  ■  Your  United 
Supplier  will  be  happy  to  explain  in  full  the  answer 
question,  "What's  in  it  for  me?"  Call  him  right  now 
sure  worth  checking  into.  TTxilfcod  IDelOC 


UNITED  MOTORS  SERVICE.  Division  of  G«i 


TOR,  October  1961 


£jTew  Products 

^^^^..TO    USB...  TO    SBLL 

:ontinued  from  page  110 

nmco  Drum  Bands 

CO  Tools  Inc.,  2100  Com- 
ilth  Ave.,  North  Chicago, 
announced  that  its  brake 
lencer  bands  are  now  made 
ecial  new  material,  called 
na  N  copolymer.  These 
re  said  to  provide  a  greater 


vibration-deadening    effect    and    a 
high  resistance  to  deterioratif)n  by 


oils  or  heat.  Split-center  desi 
lows  maximum  silencer  bs 
drum  contact,  and  the  slide< 
does  not  require  a  spring  c 
tor.  They  come  in  two  widi 
car  and  truck  drums. 

Armstrong  Ratchet  Wn 


Armstrong    Brothers    Too 
5200  VV.  Armstrong  Ave.,  C 
1(),    111.,    has    added    a    rev 
ratchet  wrench  to  its  wrencl 
Available    in    i^,    ^,    and 
square  drives,  the  tool  has  a  i 
head,    round     handle    anc 
toothed    gear    for    easy    rate 
action.    The    manufacturer 
that  all  wearable  parts  can 
dividually    replaced.    The 
designated  the  "OO"  series. 


New 
Business  Gett< 

Displays  •  Signs  •  Pack 


Martin  Filter  Rad 


MAMTN^CASFnTDlS 


A  merchandising  rack  for 
gas  fdters  is  being  offered  by  .^ 
Filter  Corp.,  Edison,  X.J.  TV 
rack,  suitable  for  counter-top 
wall  hanging,  takes  advanti 
the  **full-view**  packaging  ( 
gold-colored  units.  The  assor 
provided  in  the  rack  is  said 
every  filter  need  for  all  pasj 
cars  and  light  trucks,  as  w 
[continued  on  pac 


>\^TOR,  October 


BUSINESS  UP  75%  IN  ONE  Y 
WITH  JENNY*  MULTI-JOB  WAS 


Despite  20  competitors  within  a  one-mile  radiiis 
and  a  new  four-lane  highway  that  by-passes  his 
station,  Chuck  Blackburn,  operator  of  Chuck's  66 
Service  in  Arvada,  Colorado,  has  increased  his 
business  75%  since  he  put  a  Multi-Job  Washer  to 
work  for  him. 

Chuck  can  wash  15  cars  a  day  and  still  handle 
his  gas  pumps,  lubrication  jobs  and  tire  work  .  .  . 
with  only  one  man  to  help  him.  His  Multi-Job 
Washer  also  works  at  cleaning  motors,  power 
lawnmowers,  and  filters  for  restaurants.  And  keeps 
his  station  spotless  as  well. 

Paying  for  itself  in  three  months,  the  Multi-Job 


Washer  has  reduced  Mr.  Blackburn' 
costs  plus  increasing  his  business.  It  dot 
starve  his  air  compressor,  and  he  no 
white  sidewall  cleaner  or  floor  soap  for 
Costing  only  $325,  the  Jenny  all-ele 
Job  Washer  can  increase  your  profits, 
a  real  cleaning  job — with  no  fire,  no  fu 
And  takes  up  no  more  room  than  a  55-j 
For  full  details,  mail  coupon. 


HOMESTEAP  VALVE  MANUFACTURING  COMPANY 

Ripffissvi  JiMf  DIvisiii,  dmpiNSt  Pt. 
In  Canada:  HyproMure  Jenny  Sales  &  Service,  Ltd., 
617  Jarvia  St.,  Toronto  6.  Ontario  (C J3.A.  Approved) 


Q  Please  send  me  details  on  the  Jenny 

Washer. 
n  Arrange  for  free  demonstration. 

Name Title. 

Company. 

AddresA 

City Zone JState.. 


MOTOR,  October  1961 


HAT  IS  THE  TRUE  COST  OF  "BARGAIN"  BRAKE  LININC 


(*s  little  value  in  **bargain" 

linings  for  a  motorist  if  his 
fail  to  **be  there"  when  he 
I  them  most  .  ,  .  if  it  costs 
liifi  life,  bodUy  injury,  or 
erty  damage.  The  little 
saved  on  inferior  linings 

poor   reason  for  choosing 
when  the  true  cost  is  so  high! 

most  people  —  all  brake 
look  alike.  The  differences 

n  top  quality  and  so-called 
tain**  linings  are  not  things 
^  the  average  person  can 
I  So,  the  motorist  looks  to 
for  assurance  that  he  is 
pg  the  best,  most  depend- 
onings  available, 
iiiakes  good  sense  to  install 
p  linings  of  known  top 


i 


quality.  For,  the  heavier,  higher- 
horsepower  cars  that  travel  our 
traffic-choked  streets  and  high- 
ways these  days  need  the  superior 
braking  control  that  good  linings 
can  give.  In  everyday  driving 
situations,  your  customers  auto- 
matically expect  that  their  brakes 
will  **be  there.*'  And  should  their 
brakes  start  to  fade  or  lose  their 
power,  they  come  to  you  to  make 
whatever  adjustments  and 
repairs  are  necessary.  When  you 
show  them  why  new  brake  linings 
are  needed,  most  good  drivers 
will  give  you  a  quick  **0.K/* 

But  you  can  feel  sure  that  you 
are  giving  them  the  best  when 
you  install  name-brand  linings, 
Bendix,  for  example,  is  a  name 


long  respected  for  braki 
that  are  built  with  expea 
manship  and  the  finest  £ 
available. 

When  you  are  cons 
the  choice  of  brake  1 
it's  well   to  remembi 
automobile  and  truck 
facturers  go  to  great  1 
to   protect   their   custo 
With    their   vast   purcfa 
power,  as  well  as  th 
tinuing  research  and 
programs,    they    ma 
that  the  brake  linin 
install    are   the    best, 
matter  of  record  that  Be 
Brake  Linings  are  inst; 
more  new  vehicles  thi 
other  brand. 


3  BIG  REASONS  WHY 
BENDIX  BRAKE  LININGS 
MEAN  "NEW-CAR  SAFETY" 
FOR  YOUR  CUSTOMERS 

Here's  how  to  sell  your  customers  the  best— 
Bendix®  Brake  Linings.  Tell  them  that  Bendix 
linings  are  installed  by  automobile  manufacturers 
on  more  new  vehicles  than  any  other  brand.  And 
let  them  know  that  Bendix  replacement  linings 
are  made  with  exactly  the  same  care  and  quality 
control  as  new-car  linings. 

SELL  RESEARCH  AND  TESTING 

Bendix  does  more  testing  and  research  in  brake 
linings  than  any  other  manufacturer.  Linings  are 
put  through  a  complete  "physical"— checked  out 
under  every  conceivable  driving  situation— for 
long  we£ur  and  dependable  performance.  Labora- 
tory tests  assure  that  only  the  finest,  most  durable 
materials  are  used. 

SELL  QUALITY  MATERIALS 

Since  engineering  specifications  are  the  highest, 
only  the  best  materials  will  do.  That's  why 
Bendix  uses  only  top-grade  raw  materials — and  is 
one  of  the  few  manufacturers  that  produces  its 
own  resins. 

SELL  QUALITY-CONTROLLED  MANUFACTURING 

Each  step  in  the  production  of  brake  linings  is 
carefully  governed,  from  raw  materials  to  the 
finished  product.  Our  machinery  is  the  most 
advanced,  automated  equipment  available,  to 
reduce  the  possibilities  of  himian  error,  and  main- 
tain uniformly  high  quality. 

See  the  new  sound-color  film  "  Security  Clearance,**  at  the 
Bendix  Brake  Clinic  in  your  area.  Call  your  distributor  for 
clinic  dates,  or  write  us  in  Troy,  N.Y. 


Laboratory  testing— Up-to-date  laboratories  ai 
trained  technicians  help  maintain  the  high 
standards  which  Bendix  has  set  for  its  brake  linii 
laboratory  technician  shown  here  is  preparing  a  { 
resin  sample  in  glass  equipment. 


Modern  facilities— Typical  of  the  kind  of  equipm< 
by  Marshall-Eclipse  is  this  conveyorized  oven.  H 
high-temperature-resistant  friction  materials 
Bendix  Brake  Linings  are  cured.  This  helps 
uniform,  top-grade  linings. 


Bendix  Brake  Linings  — EDF.  top  quality  lini 
Bendix  Friction  King,  long-wearing  economy  linii 
are  available  in  bonded  shoes  and  drilled  s 
greater  excellence  in  lining  materials,  Bendix  nr 
own  resins— one  of  the  few  manufacturers  to  d< 


Marshall-Eollpse  Division 


MOTOJl,  October  1961 


Eveready  Lamp  Case 


d  from  page  JIG 

trucks.  Twelve  units 
uel  lines  from  14  to 
iginal  equipment  re- 
re    included    in    this 


The  new  Eveready  lamp  display 
offered  by  Union  Carbide  Consum- 


ge  to  frame  pick-up  superstructure— 
die  all  cars  and  save  up  to  $395.00 


our  old  lifts  to  handle  all 
cars  by  installing  a  new 
FP-46  Frame  Lift  super- 
;.  You  can  use  your  pres- 
jack,  and  save  up  to  $395 
;d  to  the  cost  of  a  com- 
lew  lift. 

ILE  LIFT— With  the  FP-46 
oe  able  to  handle  cars 
lo  service,  repair  and  re- 


placement jobs  that  just  aren't 
possible  with  a  Roll-On  or  Free- 
wheel type  lift.  The  FP.46  is 
today's  most  versatile  lift  with  a 
wide  range  of  pick-up  adjust- 
ments to  accommodate  all  car 
frame  styles.  The  easily  installed 
conversion  superstructure  is  avail- 
able for  Rotary  and  other  make 
lifts  built  since  World  War  11. 


JL  COUPON  TODAY  FOR  MORE  INFORMATION 


LIFT  DIVISION 
'  Corporation 


*!  BBrmT^    ^^**"  Corporation,  Rotary  Lift  Division 
r*  '  *  '*  "f/   1109  Kansas,  Memphis  2,  Tenn. 

Please   send   information   on   the   Rotary  FP-46  con- 
version superstructure. 

Name . 


Ck>mpany_ 
Address^_ 


er  Products  Co.,  Div.  of  Union  Car- 
bide Corp.,  270  Park  Ave.,  New 
York  17,  N.Y.,  is  a  complete  mini- 
ature lamp  department  in  a  single 
handy  unit.  Eight  large  cleau'  plas- 
tic drawers  with  dividers,  hold  500 
lamps.  Blank  labels  for  the  draw- 
ers are  provided  to  help  dealen 
organize  lamp  inventories.  The 
cabinet  stands  individually  or  in 
stacks  on  rubber  feet  to  provide  a 
compact  display  unit  for  dealer 
installation. 

Merit  Safety  Tags 


To  help  promote  frequent  ex- 
haust system  checks,  safety  inspec- 
tion tags  are  now  available  from 
Merit  Muffler  Div.,  619  Smith  St, 
Toledo  1,  Ohio.  These  tags  have 
space  provided  to  check  as  "O.K." 
or  "bad**  the  customer's  muffler, 
tailpipe,  exhaust  pipe,  brackets, 
clamps  and  gaskets.  The  tags  are 
then  attached  to  the  dashboard  or 
transmision  lever.  They  come  in 
pocket-sized  pads  of  50. 

Chicago  Rawhide  Cabinet 


A  new  oil  seal  cabinet  has  been 
announced  by  the  Service  Sales 
Div.,  Chicago  Rawhide  Manufac- 
turing Co.,  1301  Elston  Ave.,  Chi- 
cago, 111.  It  is  a  completely  en- 
closed cabinet  with  a  fully  hinged 
door  and  designed  to  interlock  side 
by  side,  stack  top  to  bottom,  or  to 
hook  onto  the  new  C/R  oil  seal 
tool  racks. 

[new  uterature,  pace  124 


N^^-Y^^^^Cy^xaVicr  1961 


Sell  protection  by  the  quart— 
the  world's  best  engine  life  preserv 


The  motor  oil  you  sell  has  two  functions — 
to  protect  your  customers'  engines,  and  to 
build  your  business.  No  other  motor  oil 
anywhere  does  both  jobs  as  well  as  Quaker 
State.  Super-refined  from  100%  pure  Penn- 


preserver 

sylvania  Grade  Crude  Oil — ' 
is  the  world's  best  engine  life  p 
because  it  brings  satisfied  cu 
for  other  products  and  service 
it  is  unmatched  for  business-bi 


Quaker  State  Oil  Refining  Corporation^  OVi  CitY^^txoi&^Vt^xAai 


MOTOK,  October  1961 


122 


^^-YiC^^,  October  1961 


Nation's  largest  manufacturer  of 
heavy-duty  and  specialized  engine  parts-- 

^  COULD-NATIONAL 


NGINE  PADTU  DIVIUION 


In  creating  its  new  Engine  Parts  Divi- 
sion, Gould-National  combined  under 
one  corporate  roof  the  brands,  products, 
services  and  facilities  of  these  wholly- 
owned  subsidiaries: 

Wilkening  Manufacturing  Co.,  Philadelphia, 
manufacturers  of  Pedrick®  piston  rings 
and  castings. 

White  Machine  Works,  Eau  Claire,  Wisconsin, 
manufacturers  of  Superior-Arrowhead 
cylinder  sleeves,  sleeve  assemblies,  pis- 
tons, piston  pins,  Burd  piston  rings,  valves 
and  valve  train  parts,  foreign  car  engine 
parts  and  fQters. 

Gillett  &  Eaton,  Lake  City,  Minnesota,  piston 
and  casting  specialists  of  cast  iron,  alu- 
minum alloy,  Vanasil®  aluminmn  alloy 
pistons  and  specialized  engine  parts. 

Arrow  Head  Steel  Products,  Howell,  Michigan, 
manufacturers  of  aluminum  pistons,  con- 
necting rods  and  other  castings. 

Now,  Gould-National,  thenation'slargest 
producer  of  automotive  replacement  bat- 
teries, is  also  the  nation's  largest  basic 
manufacturer  of  heavy-duty  and  spe- 
cialized engine  parts.  The  Division  is 
the  largest  one  stop  source  for  the  most 
complete  line  of  engine  parts  available 
from  one  manufacturer.  It  is  the  only 
engine  parts  manufacturer  with  both  iron 


and  aliuninum  casting  and  machining 
facilities. 

By  utilizing  the  efforts  of  one  combined 
sales  force,  the  customer  will  benefit  from 
greater  sales-service  efficiency,  more  con- 
centrated field  coverage. 

Product  improvement  will  result  from  the 
formation  of  a  special  team  in  the  Gould- 
National  Engineering  and  Research  staff. 
It  is  the  Gould-National  way  of  assuring 
continuing  top  quality  and  improved 
product  performance. 

New  engineering  developments,  manu- 
facturing and  production  techniques  from 
all  areas  within  the  Division  will  benefit 
all  customers,  no  matter  what  the  prod- 
uct may  be. 

This  is  the  Gould-National  Engine  Parts 
Division — the  nation's  newest  parts 
manufacturing  group  with  over  two  cen- 
turies of  combined  experience. 

Need  heavy-duty  engine  parts?  Automo- 
tive engine  parts?  Foreign  car  engine 
parts?  Parts  for  such  specialized  ap- 
plications as  air  and  refrigeration  com- 
pressors? Need  complete  and  modem 
facilities  for  aliuninum  and  iron  castings? 
If  your  specifications  call  for  the  best  of 
these,  if  you  need  them  fast  and  need 
them  right .  .  .  turn  to  •  • . 


Superior-Arrowhead  and  Burd  are  trademarks  of  Gould-National  Batteries.  Inc. 


ENGINE  PARTS  DIVISION 
GOULD-NATIONAL  batteries,  inc. 

St.  Paul  1,  Minnesota 


mfrjOamkmfiSlS^ 


Vt 


HIDDEN 
SQUEAKS 

•rtlrlpping  , 
hunttmH  *  .  •  frucik 
rvblivr  bumpers 
iocings 

lobncaul  of  tuper 
. .  anil  extreme  iem- 
mnge  to  cSecttvely 
J»  in  these  iroubl«^ 

>B  is  the  ansm^er. . « 
r^ater  film  strength 
iry  ksbiicanta.  Pro* 
er  iastinif  lobrtca* 
»ber*  to  ^rubber  and 
letat  auifacea.  SIL* 
8  waterproof  .  .  . 
h  out.  freeze*  gum 
reventa  wenther- 
freezing,  i^lick- 
l  apart  in  cold 
irma  from  20* 
lO*  abov«  xaro, 

LYDEtoworkfor 
ent  to  atlence  body 
hard  tops,  convert!* 
ition  wagons.  (Also 
mke  tubricitiion.) 

6LYDE' 

NO  COMPOUND 
SIllCONi 


I 


iblt-pack  tubes; 
fi-02.  cans;  6  and 

HTaNOAtO  Of  THI 
IHOtl»t«V*  |p»Hi 

UmiKICAN  GttiiSi 
TICK   COMFANT 


NEW 
LITERATURE 

Booklets  •  Catalogs  •  Manuals 


FLEET  CATALOG-This  catalog 
for  commercial  and  industrial  users 
contains  speciBcations  on  spark 
plugs,  air  filters,  gas  filters,  fuel 
pumps,  oil  filters  and  positive 
crankcase  ventilation  systems.  AC 
Spark  Plug  Div.,  General  Motors 
Corp.,  Flint  2,  Mich. 

LIQUID  OXYGEN  BOOKLET- 

This  four-page  booklet,  F-1258,  de- 
scribes the  company's  large  capac- 
ity LC-3  oxygen  cylinder.  Free. 
Linde  Co.,  Div.  of  Union  Carbide 
Corp.,  270  Park  Ave.,  New  York 
17,  N.Y. 

•  • 

IGNITION  CATALOG-This  cat- 
alog contains  a  listing  of  magneto 
ignition  parts.  All  end-use  applica- 
tions are  indexed  and  cross-ref- 
erenced to  original  stock  numbers 
of  basic  engine  manufacturers. 
Free.  Wells  Manufacturing  Corp., 
Fond  du  Lac,  Wis. 

•  • 

THERMOSTAT    BROCHURE- 

"Let's  Talk  Thermostats"  explains 
the  operations  and  importance  of 
thermostats  and  cooling  systems  in 
easy  -  to  -  understand  language. 
Among  the  subjects  covered  are: 
How  thermostats  prevent  danger- 
ous overcooling  as  well  as  overheat- 
ing, how  to  choose  the  correct 
thermostat,  and  tricks  of  the  trade 
for  easy  replacement  of  thermo- 
stats. Also  included  are  tips  for  in- 
creasing thermostat  sales.  Free. 
Standard-Thomson  Corp.,  152 
Grove  St.,  Waltham  54,  Mass. 

•  • 

BRAKE  LINING  CATALOG- 
This  1961  supplement  covers  the 
latest  application  information  on 
brake  lining  requirements  for  ve- 
hicles built  during  the  1961  model 
year.  Gri/zly  Brake  Div.,  168  N. 
Michigan  Ave.,  Chicago  1,  111. 

•  • 

MUFFLER  CATALOG-This  76- 
page  muffler  and  pipe  catalog  il- 
lustrates and  describes  the  latest 
exhaust  system  information  for  do- 
mestic passenger  cars,  imports  and 
trucks.  It  lists  muffler,  tailpipe,  ex- 


haust pipe  and  clamp  applications 
for  model  years  through  1961.  Free. 
McCord  Corp.,  E.  Grand  Blvd.  at 
Riopelle,  Detroit  11,  Mich. 

•  • 

BRAKE     PARTS      CATALOG- 

Brake  parts  catalog  No.  262  lists 
parts  for  imported  cars.  United 
Parts  Div.,  Echlin  Manufacturing 
Co.,  1250  W.  Van  Buren  St.,  Chi- 
cago 7,  111. 

•  • 
SERVICE  CATALOGS-New  iJ- 
lustrated  catalogs,  showing  a  com- 
plete line  of  radiator  and  heater 
hose  clamps,  radiator,  gasoline  and 
oil  filler  caps,  and  battery  service 
products  are  now  available.  Each 
catalog  shows  a  complete  line  of 
products  including  illustrations, 
descriptions  and  specifications  by 
car  and  model  from  1938  through 
1961.  Free.  Murray  Co.,  Towson  4, 
Md. 

•  • 

DEALER  TRAINING-A  IG^page 
booklet  on  improving  service  sta- 
tion management,  sales  promotion, 
or  training  programs.  The  booklet 
discusses  what  leaders  in  petroleum 
retailing  are  doing  to  improve  sales 
and  operational  skills  at  a  dealer 
level.  Free.  The  Dill  Manufactur- 
ing Co.,  700  E.  82d  St.,  Cleveland  5. 
Ohio. 

•  • 

Hand-operated    winches 

-Illustrated  bulletins,  C-19  and  G 
20,  describe  a  new  line  of  "Auto 
Lock"  worm  gear  hand-operated 
winches.  Both  vertical  and  hori- 
zontal mounting  methods  are  dia- 
gramed and  drum  capacities  for  ca- 
bles of  various  thicknesses  and 
length  are  given.  Free.  Them  Ma- 
chine Co.,  Winona,  Minn. 

[continued  on  pace  128 


^A.O'YlO^^Cy.NjAier  1961 


If  you're  tuning  engines 

without  tuning  automatic 

transmissions.. .you're  working 

for  fialf-profits 

Every  good  mechanic  knows  that  you  can't 
properly  tune  up  an  engine  without  tuning  the 
automatic  transmission,  too.  The  mechanic 
who  tunes  up  one  without  tuning  up  the  other, 
endangers  his  good  service  reputation^ cuts  his 
potential  profit  in  half. 

With  Thompson  Products'  complete  line  of 
automatic  transmission  parts,  any  mechanic 
who  can  service  an  engine  can  now  perform  75% 
of  all  automatic  transmission  repair  work.  See 
your  Thompson  Products'  jobber  today  and 
start  getting  your  share  of  high-profit  automatic 
transmission  income. 

SOLD  THRU   THE  WORLD'S    FINEST    JOftBERS 


JTfompson  Plro€/ucts  Tfrnp/acemBnt  Division 

Thompson  R«mo  ^ATootdrldgo  Ino. 

Cl»v«l«nd  3,  Otilo 


TOK,  October  1961 


v-t^ 


fou  gefi Action  ivit 


VORK  TELEVISION 

Tuesdoy  at  7:30  (EST)  on 
BC-TV   network,    the    popul^ 
re  show  will  be  bringing  tei 
fons  the  AC   story  in  brighf 
lies  messages  iKal  sell! 


il  .  .  .  Powerful  •  •  •  Persuasive  soles 
f  thot's  unmotched  in  the  industry 

t  how  much,  it's  how  goodi  That's  on  advertising 
too  often  forgotten.  AC  has  not  forgotten.  During 
g  year,  your  sales  efforts  for  AC  Quality  Products 
Kicked  by  advertising  and  merchandising  that's 
g  for  quality  as  well  as  volume. 


Big,  smashing  full-page-and-a-column  ods  in 
national  magazines  . .  .  eye-catching,  eor-catching 
messages  on  the  highly  rated  Laramie  show  .  .  .  < 
billboards  that  punch  home  the  AC  "Power-E 
Performance"  story  . . .  plus  hand-tailored  campaig 
cialized  magazines,  such  as  farm  and  boating  put 
.  .  •  that's  AC's  national  advertising  program  for 


QUALITY  PRODUCTS 

Good  advertising  won't  w 
without  a  good  product.  The 
Fire-Ring  Spark  Plug— in  desi 
engineering  and  performanc 
is  the  finest  any  motorist  can  i 
Other  AC  products  assure 
same  customer  satisfaction. 


here    are    outstanding    point-of-purchase    merchan- 
aids  to  help  you  move  AC  products  faster  than  ever. 

lole  program  is  designed  to  do  just  one  thing— bring 
ers  into  your  place  of  business!  Join  the  big  swing 
Recommend,  sell  and  install  AC  Quality  Products, 
eliobility  is  your  key  to  the  kind  of  customer  satis- 
thot  means  repeat  sales. 

[  O  T  O  R ,  October  1961 


AC  SPARK  PlUG 


QUALITY 
PRODUCT 


NEW 
TERATURE 

icts  •  Catalogs  •  Manuals 


3ntinued  from  page  124 

URE  SENSITIVE  TAPES 
o-color,  four-page  booklet, 
i,  contains  information  on 
)es  of  tapes  available,  how 
e  constructed  and  the  fac- 
k'olved  in  choosing  the  par- 


ticular tape  for  a  specific  opera- 
tion. Free.  Johns-Manville,  Dutch 
Brand  Div.,  22  E.  40th  St.,  New 
York  16,  N.Y. 

•     • 

NEW  MAGNETO  PARTS  CAT- 
ALOG—Information  about  the  cor- 
rect magneto  ignition  parts  for  out- 
board, marine,  industrial  and  for- 
eign engines  is  contained  in  this 
new  catalog.  Divided  into  five  sec- 
tions, it  illustrates  Ampco  tune-up 
kits  and  individual  magneto  parts. 
Free.  American  Motor  Products 
Co.,  Fond  du  Lac,  Wise. 


^ARMSTRONG 


RATCHET 


The  ONLY  Ratchet  with 
ALL  these  important  features.' 


(I)  Slencte-riied    hcDd 

®Thumb-op«rat#d     rcv«r«mg  ' 

l«vpf    ipecially    dr&f^nfd    to 
it    won't   iorwe    off 

f^)    Rvv^riing-lever   *fop    fSalK 
^""^^    oncf'ipring    prtvenit    occidental       ^ 
thiftlngt 

f^)    Simptr    to    cleon— snty    tosJ 

^"-^"^    r^mtirtd    it    o    Phillipi    ^cTsyvdwivct 

(weornble    parK   may    he    indi- 

vtduolly    vepfaced]' 

L  \l)  Thin   hondl«    witK   knurled    grip 


arable    parts    are    replaceable;    Individually,    In- 

vely*    <■■  •   '■>     ^'Vith    no  teeth    cut    inlo    handle,,    it 

ever    be    replaced.    *  "ARMSTRONG"    on    these      ixmA  niavy 

;  guarantees:   advanced  design,  top  quality  and     """^  «atch«t« 

ise. 

leavy  duty  **50"  Series  ARBISTRONG  ratchets 
Jht)  in  1",  %*.  ^i"  and  ^k"  square  drive  sizes, 
neral  Catalog  700.  gives  complete  information  on 
id  approximately  5500  other  ARMSTRONG  tools, 
teal  ARMSTRONG  Distributors  will  supply  you 
og  and  demonstrate  the  new  ratchets.  If  you 
now  who  he  is.  write  us  for  his  name. 


S     ARMSTRONG  BROS.  TOOL 


5260  W.  ARMSTRONG  AVE. 


CHICAGO  46,  ILLINOIS 


CAR  APPEARANCE-To 
dealers  sharpen  the  appearai 
their  used  cars,  a  new  illus 
guide  called  'Tour-Step  I 
Treatment  to  Make  Any  Car 
Miles  Younger"  is  available 
guide  gives  methods  for  ni 
used  cars  "look  younger  und 
hood  and  look  cared-for  ir 
Also  described  are  ways  to 
white  walls  and  the  body  cl 
Free.  Oakite  Products  Inc., 
Rector  St.,  New  York  6,  N.Y 

TUNE-UP  CATALOG-A  c 

containing  replacement  data 
line  of  automotive  electric  ai 
buretor  replacement  parts  is 
offered.  This  80-page  boo 
scribes  part,  part  number,  a| 
tion  and  price.  Free.  Siandai 
tor  Products  Inc.,  37-18  No 
Blvd.,  Long  Island  City  1,  ^ 

ANTIFREEZE  SLIDES-A 
of  21  color  slides,  with  coord 
variation,  has  been  prepai 
show  the  results  of  bench 
dynamometer  tests  and  ( 
tests  for  the  firm's  antifreeze, 
will  be  shown  to  interested 
by  company  representatives. 
Carbide  Consumer  Produci 
Div.  of  Union  Carbide  Cor 
Park  Ave.,  New  York  17,  N. 

AUTOMOTIVE  PARTS  ( 
LOG-Over  1,500  of  the  coir 
products  used  on  U.S.  cars, 
buses  and  tractors  are  she 
this  new  catalog,  designated 
It  contains  parts  informatio 
cerning  flexible  fuel  and  oil 
air  and  hydraulic  brake  fi 
steel  brake  lines,  etc.  A  gene 
dex  makes  a  handy  presentai 
latest  up-to-the-minute,  on-i 
application.  Free.  The  W 
head  Co.,  300  E.  1 31st  St, 
land  8,  Ohio.  Also  availabl 
Tune-Up  Guide  and  Ready 
ence,  TG-402,  for  most  im 
cars. 

•  • 
CHASSIS  PARTS  FIND 
new  revised  12-page  manual 
tomotive  chassis  parts  and  s 
ties  is  available.  This  illui 
catalog  contains  pictures  of 
parts  and  their  applications  < 
er  with  charts  and  oross-ref 
parts  numbers.  Free.  McQua 
ris  Manufacturing  Co.,  2S2C 
coni  Ave.,  St.  Louis  10,  Mo. 


^^^'^^^.OCXOIH 


DUR  BEST  HELPER  IN   BUILDING 
RAKE  BUSINESS 


BRAKE 


ING 


#  Three  generations  of  auto  service 
men  have  built  their  brake  business 
on  the  Grizzly  brand. 

Constant  research  and  rigid  quality 
control  in  one  of  America's  largest 
brake  lining  manufacturing  centers 
assure  top  performing  quality  in 
every  lining. 

Powerful  promotion  gives  Grizzly  DD 
Silvertip  real  meaning  with  the 
motoring  public  .  .  .  profit  building 
confidence  to  the  mfin  who  sell  and 

install  it 

DD  SILVERTIP-the  leader  of  the 
durable  top  quality  GRIZZLY  brake 

lining  brands  that  also  include 
SAFTI BOND  and  SYNCRO, 


OR,  October  1961 


X^^ 


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^^^^^^^^^^HI^^^^^^^^^^^^^^^^^^^^^P^^^^H^7                   ,  ^^^^^H 

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^^H   BliWV                ^^^^1 

1      /'  i 

r ' 

CASH.IN  ON  FAST  LUBE  SERVICEi  If  yo^r  kbe 
m.ne  widx  Alemite  Stralo-Line  Lubrication  Eqdpmeni 
l>Uicr  pumps  give  you  such  mMani  power  ^  with  no  tji 

\JJm    7 

ry  low-pnifii  area, 
i»r  oofits  ...  get  L_ 
im  liils  Ike  fe^ 


MCiTOl 


lUI 


Mercedes  Conve 


New  Mercedes-Benz  220  SE  con- 
vertible is  similar  in  styling  to  hard- 
top announced  earlier  this  year. 
With  fuel  injection,  134  cu.  in. 
engine  develops  134  hp.  Power 
brakes,  with  discs  at  front  and 
drums  in  rear,  are  standard. 


Automatic  transmission  is  op- 
tional on  new  220  SE  model 


Something's  miss 

from  this  picture ....  but  not  this  pici 


Photo  shows  the  old  way  of  buying 
motor  mounts— without  the  fittings. 


Photo  shows  the  new  way  of  buying  r 
with  all  the  fittings  for  time  saving 


NEW!  improved  plan  combines 

IVIOTOR  IVIOUN' 

with  Assembly  Kits 

Next  time  you  buy  motor  mounts— play  it  cool. 
Buy  the  matching  Assembly  Kits.  Doan  now  offers 
necessary  fittings— bolts,  nuts,  washers,  everything  t( 
motor  mounts.  Don't  buy  one  without  the  other.  Th€ 
small  compared  to  the  savings  in  time. 

DOAN  MANUFACTUn 

A  DIVISION  OF  ANCHOR  INDUSTRIES,  INC 
1725  LONDON   ROAD    —    CLEVELAND  1 


166 


132 


Bows 


NEW 
At  Car. 

Da\»dR.  ( 

1 1  lick  marke 

I  AM  FN  \\ 

nomic   .\nal> 

f.  C.   \f ARI 

WARDS     to     ir 
CMC  Truck 

R  )BfRT    R. 

j;  in  era  I  sales 
Packard  0>r J 

E.   F.   Lki 
sales     manau 

P.     F.     LORFV. 

s.ilcs  inana'jer 
().  F.  Vand. 
sales  manat^er 
Di\.,  Ford  .\f 
Frank  M. 
general  s,ile- 
\ioiors.  Inc. 

WlLLFKM    L 

(lising  mana^ 
Studebaker-Pj 
Richard  B. 
sales  adminisu 
Inc. 


Canadian  D 

The   Federa 
Dealer  .Assns, 
in  Montreal  la 
nual    conventi 
Bear,  Toronto. 

One  of  the  r 
the    convent loi 
manufacturers 
dealers  on  consi 
insisting  on  ini 

.\  guest  spea 
Burv,  Philadei 
and  a  freque 
MOTOR  Mao 


>\C 


v-^  '•      r*. 


I      I    • 


SPRING 
TESTERS 


^  N  O  W  designed  to  check 
late  model  engine  springs  as 
well  as  older  .  .  .  Will  facili- 
tate balancing  of  any  springs 
(valve  or  clutch)  up  to  2" 
diam.  —  41/2"  length;  maxi- 
mum strength  350  lbs.  indis- 
pensable to  mechanics  who 
service  and  overhaul  car, 
truck,  bus  and  farm  machin- 
ery. See  both  length  and 
tension  at  a  glance. 


*  ASK   rOUft   JOffEft   Oft 
WftlTE  FOft  LireHATUME 


INCK-MclLWAINE,  IHC. 


MOy\f. .  .You  Can  Own  the 

BEST  Tire  Changer 

for  about  SO^per  day 
SifAjmrji  FULL 

POWER,  Air-Electric 
TIRE  CHANGER 

AIR  POWER  double  bead 
breaker  breaks  both  beads 
and  drops  them  into  the 
center  well  with  one  stroke. 
ELECTRIC  POWER  mount-de* 
mount  tool  lifts  the  tightest 
beads  off  and  slips  them  on 
with  a  touch  of  the  foot  con- 
trol  pedcd. 

PORTABLE.  No  permanent  air 
or  electric  connections  re- 
quired. Built-on  wheels  let  you  roil 
it  anyplace.  Handles  all  wheels  AND  rims  from 
12'  through  17  ^'.  BISHMAN  #880-61,  Full  P«w«r  Tir« 

Tndm  m  your  old  firm  changmr—NO  CASH  nmmdmd  m  most 

Other  Biahman  Tire  Changers  are  available  in  practically  any 
^■^        -       combination  of  manual,  air  and  electric  operation 

jy^^if with  prices  STARTING  AT  $109.50. 

.SMXMRflMMr  MANUFACTURING  CO.  •oun a. ossf o. MiNNnofA 


s 

T< 


C 
R 

n 

G 
D 


M 
SI 

D 
Bl 
M 

T( 


A 
t( 

A 


WORLD'S   LARGIST  MANUf  ACnimtm  Of  tVtC:i1l\C  1\lL%  CHKH^\%& 


.V 


136 


hmust  pipe  and  d^^x^ 
for  model  years  dmcam 
McCord  Corp.,  EL  a 
Riopelle,  Detroit  1  T,  J 

BRAKE      PARTS 

Brake  parts  catalog 
parts  for  imported 
Parts  Div..  Echlin  ^ 
Co.,  1250  W.  Van  A 
cago  7,  111. 

SERVICE  CATALO 
lusirated  catalogs,  shoii! 
plete  line  of  radiatac^ 
tiose  clamps,  radiator, 
>il  filler  caps,  and  b^ 
[>roducts  are  now  avati 
atalog  shows  a  comp 
>roducts  including  i 
lescriptions  and  speci 
ar  and  model  from  1! 
961.  Free.  Murrav  Ca^ 
Ad. 

lEALER  TR.\IMNG 
ooklet  on  impro\ii^ 
ion  management,  sales 
r  training  programs.  Z 
iscusses  what  leadezi^  jo 
Hailing  are  doing  to  ie 
fid  operational  skills 
vel.  Free.  The  Dill  ! 
ig  Co.,  700  E.  82d  St^  < 
hio. 

•     • 

AND-OPERATED 
Illustrated  bulletins,  i 
K  describe  a  new  lis 
xrk**  worm  gear  hi 
nches.  Both  vertical 
ntal  mounting  methc 
imed  and  drum  cap» 
^  of  \'arious  thici 
igth  are  given.  Free, 
ine  Co.,  Winona,  Nfr 

[CONTINLXD  i 


MOTO^ 


^NOW  designed  to  check 
late  model  engine  springs  as 
well  OS  older  .  .  .  Will  facili- 
tate balancing  of  any  springs 
(valve  or  clutch)  up  to  2" 
diam.  —  4Vi"  length;  maxi- 
mum strength  350  lbs.  indis- 
pensable to  mechanics  who 
service  and  overhaul  car, 
truck,  bus  and  farm  machin- 
ery. See  both  length  and 
tension  at  a  glance. 

*  ASK   rOUft   JOffEft   Oft 
WftlTff  FOft  LITEftilTUftff 


INCK-MclLWAINE,  INC. 


MOy\f. .  .You  Can  Own  the 

BEST  Tire  Changer 

for  about  50^ per  day 
SisAmaji  FULL 

POWER,  Air-Electric 
TIRE  CHANGER 

AIR  POWER  double  bead 
breaker  breaks  both  beads 
and  drops  them  into  the 
center  well  with  one  stroke. 
ELECTRIC  POWER  mount-de- 
mount  tool  lifts  the  tight  (.^st 
beads  off  and  slips  them  an 
with  a  touch  of  the  foot  con- 
trol pedcd. 

PORTABLE.  No  permanent  air 
or  electric  connections  re^ 
quired.  Built-on  wheels  let  you  roll 
it  anyplace.  Handles  cdl  wheels  AND  rims  from 
12'  through  17  H',  BISHMAN  #880-61,  Full  P«w«r  lira  Chongcr. 

Tradm  lit  your  M  firm  cfcongsr— NO  CASH  fi««i/«J  m  most 
cot«t.  S—  Your  Jobbor. 

Other  Biahman  Tire  Changers  are  available  in  practically  any 
^■^       ^       combination  of  manual,  air  and  electric  operation 

T9*^i. with  prices  STARTING  AT  $109.60. 

^fUltUttUi  MANUFACTURING  CO.  toun a. ossfo. MiNNfSOfA 

4.  y 


WORLD'S  IAR6IST  MANUMCTURIR  Of  ILICTRIC  TIRI  CMANaiRS 


U.S.  Vehicle  Sales 

January-July,  1961-60 

As  counted  by  R.  L.  Polk  and  Co.* 


Passenger  C 

ars. 

Totol 

Retoil 

Por  Cent  of 

Soles  for        Grond  Total  of 

Position 

First  7  Mofitiis 

„         _                          A 

Ketoii  Smms 

r 

1961 

I960       1961 

i960 

1961     I960 

GENERAL  MOTORS 

i. 552.002 

1.722.207 

49.6     47J 

v^nsvrolsT 

1 

1 

920.321 

1.034.959 

29.4     214 

Ponfioc 

3 

5 

208.765 

240.861 

6.7      6i 

OidtmobiU 

5 

7 

177.611 

204.468 

5.7      Si 

Buick 

7 

8 

163.304 

154.672 

5J      4J 

Cadiiloc 

ID 

10 

82.001 

87.247 

2.6      14 

FORD 

960.346 

1.009.424 

30.7     27J 

rora 

2 

2 

767.909 

834.034 

24.6     22.9 

Comst 

9 

II 

106.281 

69.461 

3.4      1.9 

Msrcury 

11 

9 

69.248 

92,752 

U      2i 

Lincoln 

14 

14 

16.908 

13.177 

0.5      0.4 

CHRYSLER 

363.530 

562.765 

li.6     15.4 

Plymouth 

6 

3 

173.744 

277.869 

5^      7i 

Dodgo 

8 

6 

131.544 

228.310 

Al      6J 

Chrysler 

12 

13 

52.075 

47.162 

1.7       U 

Imporial 

15 

15 

6.167 

9.424 

OJ      0.2 

AMERICAN  MOTORS 

205.686 

258.523 

6.6      7.1 

Romblor 

4 

4 

205.686 

258.523 

6.6      7.1 

STUDEiAKER 

13 

12 

40.881 

67.850 

\X      1.9 

Mitcellonoous 

4.857 

22.685 

oj    a6 

TOTAL 

3.127.302 

3.643.454 

Trurlc« 

Totol  Retoil 

For  Cent  of 

Soles  for      Grond  Totol  of 

First  7  Months 

Retail  Soits 

A 

1961 

i960 

1961     I960 

CHEVROLET 

173.950 

193.362 

34.7     33.9 

FORD 

165.553 

170.285 

33.1     29J 

INT.  HARVESTER 

61.243 

67.644 

12  J     11.9 

GMC 

38.551 

48.666 

7.7      U 

DODGE 

23.037 

25.777 

4.6      4i 

V/ILLYS 

15.782 

16.754 

3.2      2.9 

Truck 

9.801 

10.976 

2i)       1.9 

Joop 

5.981 

5.778 

iJ       li) 

V/HITE 

7.764 

9.468 

1^       IJ 

MACK 

5.148 

6.949 

1.0       M 

STUDEBAKER 

3.301 

3.016 

0.7      Oi 

DIAMOND  T 

1.085 

1.639 

0.2      03 

BROCKWAY 

523 

699 

0.1      ai 

Mitcollanoous  (Domestic 

ond  Foreign) 

4.745 

26.868 

0.9      4.7 

TOTAL 

500.682 

571.127 

^Connecticut  figures  for  April-July.  1961 

not  included 

136 


Every  Fourth  Truck  on  Farm 

According  to  the  Automobile  Manufacturen 
Assn.'s  1961  edition  of  "Motor  Truck  Facu,"  on^ 
fourth  of  the  nation's  trucks-2,8(K),000— are  on  farms. 
Also,  there  are  57,000  truck  fleets  of  10  or  more  units 
each  and  truck  trailers  in  use  last  year  numbered 
1.110,000. 


Imported  Vehicle  Sales 

10  Leading  Makes 
January-July,  1961-60 

As  counted  by  R.  L.  Polk  and  Co.* 


1961 

Volkswagen     103.159 

Renault     23.800 

Rat    7.495 

Mercedes   Beni    6.897 

English    Ford    6.662 

Volvo     6.022 

Triumph     6,301 

Austin  Heoley    5.405 

Opel    5.311 

Metropolitan    5.288 

All  others  (68  mokes) .  45.669 


1960 

Volkswagen     88.294 

Renault    44.032 

Opel    17.819 

English    Ford    17.327 

Fiat    13.972 

Triumph     10,798 

Austin    Heoley    10.627 

Simco    9.725 

M.  G 8,715 

Msrcedes   Bern    8.233 

All  others  (66  mokes)  .  79.808 


TOTAL    222.009         TOTAL    309.350 

^Connecticut  fiqures  for  April-July,  1961,  not  included 


U.S.  Has  3,500,000 
Miles  of  Roads 


According  to  the  1961  edition  of  "Statistical  Ab- 
stract of  the  United  States,"  published  by  Bureau  of 
the  Census,  U.S.  Dept.  of  Commerce,  there  are  3,500,- 
000  miles  of  roads  in  the  nation. 

Total  debt  outstanding  for  public  highways  in  1960 
was  $13,400,000,000,  of  which  states  owed  $9,500,000,- 
000.  counties  and  rural  road  districts  $1,200,000,000 
and  municipalities  $2,700,000,000. 

Other  statistics  published  in  the  report  are:  Total 
motor  fuel  consumption  in  1959  was  62,200,000,000 
gal.,  average  miles  per  gallon  for  passenger  cars  was 
14.3,  premiums  written  for  automobile  insurance  in 
1959  amounted  to  nearly  $6,100,000,000  and  losses 
paid  amounted  to  about  $3,500,000,000. 


-Can  You  Name  It? 


Even  in  the  roaring  *20*s,  engineers  were  trying  to 
eliminate  periodic  chassis  lubrication.  This  car  used 
the  one-shot  system,  in  which  a  central  reservoir  was 
connected  by  copper  tubing  to  25  points  in  the  chassis 
and  engine  accessories.  When  the  driver  pushed  a 
pedal  on  the  floor,  lubricant  was  supplied  to  the  vari- 
ous locations.  Can  you  identify  this  6  cyl.,  60  hp 
model?  Answer  is  on  page  162. 


MOTOR,  October  1961 


Motorists  who  care  for  their  cars  .  .  .  and  serv- 
icemen who  care  for  their  customers  .  .  .  agree 
that  Wolf's  Head  Oil  is  truly  the  finest  of  the 
fine.  There's  a  reason — Wolf's  Head  is  100% 
Pure  Pennsylvania,  Tri-Ex  refined  three  impor- 
tant extra  steps  and  scientifically  fortified  for 
the  finest  engine  protection.  The  result  is  un- 
common lubrication  .  .  .  uncommonly  low  op- 
erating and  upkeep  costs  .  .  .  truly  uncommon 
quality.  That's  why  motorists  who  care  for  their 
cars  always  insist  on  Wolf's  Head.  Keep  your 
customers  coming  back  with  Wolf's  Head  .  .  . 
the  motor  oil  that  commands  uncommon  cus- 
tomer loyalty  the  country  over. 

WOLF'S  HEAD  OIL  REFlHlH<k  C<C^. 


"VW 


Cleaning  Is 
Comeback  Insurance 

continued  from  page  41 

lamination  of  cleaning  solution. 
While  a  customer  should  be  fav- 
orably impressed  with  the  appear- 
ance of  his  engine  after  it  has  been 
cleaned,  cleanliness  inside  the  en- 
gine or  transmission,  where  he 
can't  see  it,  has  greater  practical 
importance.  The  newer  engines 
not  only  cram  more  cubic  inches 
into    smaller    over-all    dimensions, 


but  also  develop  much  more  horse- 
power per  cubic  inch  than  older 
powerplants. 

Because  bearing  area  is  limited, 
bearing  loads  are  higher.  Modern 
main  and  rod  bearings  have  excel- 
lent load-carrying  capacity,  but  in 
some  cases  the  hard,  thin  top  lay- 
er does  not  permit  small  particles 
to  embed  themselves  in  the  bearing 
surface.  With  no  place  to  go,  these 
particles  lodge  between  the  bearing 
and  shaft,  breaking  through  the  oil 
film  and  scoring  the  shaft. 

High   pressure  also  develops  at 


FOR  FASTER,  EASIER  AND  TIGHTER  CLAMPING 

Service  Stations    •    Garages    •    Dealers 

This  new  Series  H  clamp  is  available  in  Sure-Tite  Merchandising 
Power-Paks,  Com-Paks  and  Service-Paks.  Get  complete  details 
from  your  jobber. 


\ht\  I   I  EK  manufacturing  eom 

4311  W«st  24th  Pl«c«,  Chicago  23.  Illinois 


CLAMPS 
for  Every 
Applitation 


138 


the  contact  area  between  camshaft 
and  valve  lifter.  Any  jjeneiration 
of  the  lubricant  film  by  dirt  at  this 
point  can  quickly  prociuce  what 
engineers  call  "catastrophic  wear" 
or,  in  simpler  terms,  a  badly  scuffed 
valve  lifter  or  worn-down  cam  lobe. 

While  a  steam  cleaner  or  pres^ 
sure  sprayer  can  be  used  to  clean 
parts  after  tear-down,  a  dip  tank  is 
more  economical,  since  it  frees  the 
repairman  for  other  work  while  the 
parts  are  soaking.  Submerging  the 
parts  in  cleaning  solution  also 
assures  penetration  of  hidden  crev- 
ices. 

A  simple  cold  tank  can  be  used 
when  volume  is  low  and  time  is 
not  a  critical  factor.  Solution  at 
room  temp>erature  will  usually  do 
an  effective  job,  if  parts  can  be  left 
in  the  tank  for  several  houn. 
Whenever  possible,  it  is  a  good 
idea  to  let  them  soak  overnight. 

Agitation  Required 

For  faster  cleaning,  some  fonii 
of  agitation  is  necessary.  In  some 
tanks,  cleaning  solution  is  pumped 
through  spray  nozzles  surrounding 
the  work  and  allowed  to  drain 
back  into  the  tank.  In  others,  the 
parts  are  submerged  and  the  solu 
tion  agitated  by  compressed  air  or 
built-in  propellers.  Still  another  ef 
fective  method  is  to  agitate  the 
parts  in  the  cleaning  fluid  Pans 
are  placed  on  a  movable  mesh  plat- 
form or  in  wire  baskets  and  agi- 
tated mechanically. 

Heat  also  helps  to  speed  up  the 
cleaning  process.  When  there  is  no 
mechanical  agitation,  heat  airrents 
provide  some  movement  of  the  so- 
lution around  the  work.  With  or 
without  mechanical  agitation,  heat 
accelerates  the  chemical  action  of 
the  cleaner. 

Vaporizes  Solvents 

Heat  is  also  used  to  vaf)orizc  cer 
tain  solvents.  The  solution  is  heat 
ed  until  it  reaches  its  boiling  point, 
which  is  considerably  above  that  of 
water.  The  vapor,  heavier  than  air. 
remains  in  the  tank.  When  the 
parts  are  placed  in  the  unk,  vapor 
condenses  on  their  surfaces,  form 
ing  droplets  of  liquid  solvent  to 
dissolve  oil  and  grease.  When  the 
metal  parts  reach  the  approximate 
temperature  of  the  solvent,  con- 
densation ceases  and  parts  are  re 
moved  clean  and  dry. 

The    newest    method    of   parts 


1 


makes  it  easier  fox"  — 
to  switch  from  ^  cfx 
placement  job  to  2  <=2Z! 
haul  without  rit^a^ 


As  with  all  wotIl   <L. 
today,  the  cost  o€    ct:^ 
big  item.  When  cc^i^^i^ 
ing  methods,  it  si^oc^^  _ 
bered    that    the    fkr^r 
equipment  is  onW   p^r-x 
the  cost  of  solvenL^^  ci^^ 
fuel  for  heating.  L£   n^^ 
also  be  consida-e<i 

The  purchase  priirj^ 
ing  cost  of  the  equLir^i-^: 
balanced  against    t±ie     ^ 
in  shop  labor.   In    a    ^r.~i 
considerable  volun^    .  * 
more  expensive    ser-^^ 
cheaf>er    in    the      Irg-t  ~ 
equipment  which    CT>-ir^ 
quires  excessive  ma.11^^  -- 

Service  -^i^^^- 

Some  repairshop^    ''^_ 
way  to  recover  at    le^^t   - 
exf>ense.  Owners  -«*  ^  -    -, 
maintaining  their    <r,zz^    - 
dition  can  readil^^    b*e    - 
advantages    of    b^ii^^ 
and  reduced  fire  h^a^-i— 
engine.  Oil  or  w^ts^   1- 
er  to  spot  and  cori   be      - 
fore  serious  dam^ire      - 

In  the  dealer  sh*  r.  e-_ 
ing  is  often  includri   _- 
used-car  reconditi -.n i~_^ 
ent  repairshopK  aod  ^tr- 
can  pick  up  addid   cr.^ 
performing    the    ssn^    - 
used  car  dealers. 

THE  END.  NOW  TtlLX  m  W75  - 


MOTOR 


"ActuaUy  the 
radical    changes.     T 


^<*^«^^. 


I( 


11 


M 


n  <\\- 


4 


f 


Sensible  Pricing  Can 
Help  Dealer  Profits 

continued  from  page  143 

car   retailers   kiss   profits   good-by. 

Enter  the  road  man.  "Look,"  he 
coaxes,  "you've  been  netting  |150  a 
car.  You've  reached  your  break- 
even point.  Why  not  cut  prices  and 
sell  more  merchandise?" 

This  sounds  reasonable  enough. 
Why  not  reduce  prices  and  maybe 
give  the  competition  some  trouble 
in  the  bargain? 


It  doesn't  work  th; 
couple  of  reasons.  Fi 
man  puts  the  same  s 
the  comp>etition.  Secoi 
important,  even  thou( 
has  attained  his  stan 
target,  he  has  yet  to  c 
for  himself.  The  $1' 
earned  is  to  offset  exp 
his  investment.  It  is  n 
money. 

Following  the  fact 
the  dealer  does  not  i 
until  after  he  has  achit 
it  objective.  And  he  \^ 


Model  SR-9 

Lisle's  finest  lathe-action 
Ridge  Reamer  designed 
for  aag le-bleck  and 
short  stroke  as 
well  as  conventional 
engines.   Handles 
cylinders  from 
r  to  5". 


The  SR'B  gets  all  the  ridge  in 


Model  SI 

The  famous  "Sweet  1 
type  ridge  reamer.  Ei 
work  perfectly  in  i 
engines.  Same  big  i 
to  5". 

The  tungsten  -  carb 
used  in  both  the  SR- 
will  stay  sharp  indei 

ASK  YOUR  J 


1\SIE   CORPORATION     •     TOOV  OW\S\OU    •    CV^V.N 


\44 


to  draw  a  bead  oo  xhMX.  Ljaj 
liter  the  new  car  ikfi  ■■  ■  i  ■ 
laid  off  its  share  of 
Like  the  lactory, 
hould  have  his  sig^i 
irofit  goal  far  in  a<f^-: 
ime  he  reaches  the 
J,  because  it  is  this  ! 
hat  dictates  the  prices  ] 
d  buyers  to  realize  hjK 
it  this  juncture  lie  ses 
K>sition  to  reduce 
lave  to  continue  to 
hing  near  full  lisc^  S£ 
banned  properly,  l^c  siii£?^ 
nd  it  necessary  to  ^^k 
rices  at  this  poinr.  E-lc  c=aa 
ourse,  but  he  isn't  lOLe^^   s 

Follow  SiimZar  J^^&. 

Many  dealers  almeaKiY  :^ 
ricing  policy  similaj*  to  :r 
lula,  except  that  cax  ^e- 
ildom  plan  down  to  d^  iz 
lal  as  do  manufactixxners.  Tl 
ig  the  case,  ^-hy  axe  cfea^ 
»  pallid? 

The  answer  is   ob%~k3^&.  I 
?rmii    themselves    to    be   2. 
inicked  or  cajoled  ixiiio  .xi 
ig   their   profit    objiertx^ 
ei  short  of  the  goal   li-g*^ 
le  dealer  reaches 
*    stands    to    turn     a 
niself.  factory,  custoia^rv^ 
itups  among  the  coai^jgigg. 
St  it's  time  to  disco^si.    -^ 
e  detriment  of  the  ^ n  1 1^  x: 
itement.  most  dealers  ^ 
re  to  the  suggestion. 
There  is  nothing  wrot^  w 
unting.   but    the  surstr^ 
4rt  in  Detroit,   nor    a.i   -  il 
^el.  If  Detroit  prices  arr  r: 
January-    as    in     Oct     - 
ould  dealer  prices  diir^-^ 

IE  END.  NOW  Tl  RN  B.A.CX  T 


Colorado  Deafer^ 
Elect  HoUowa^ 

At   the  28ih  con\en-    r 
(lorado       Auiomobiic: 
sn.,   Hayes   HoIlo\*  .i\ .   v 
5,  was  elected  pre^ider^:    > 
5   Ed    Eisenhauer,    Or^- 
•n.   \V.   A.   Willss    jr^    i 
rings,  was  named  vic*f  ,--: 
irold    Koonce,    E^gie,    >c 
d  Carl  Bartz.  Denver,  ri 
The  Walter  B,  Cooper  \. 
irard  was  presented    tc»    ^ 
ngmont   Buick-Raiubj^r 
Mt.  OAoT9Ldo  Dealer    ' 


Sensible  Pricing  Can 

Help  Dealer  Profits 

continued  from  page  143 

car   retailers   kiss   profits   good-by. 

Enter  the  road  man.  "Look,"  he 
coaxes,  "you've  been  netting  |150  a 
car.  You've  reached  your  break- 
even point.  Why  not  cut  prices  and 
sell  more  merchandise?" 

This  sounds  reasonable  enough. 
Why  not  reduce  prices  and  maybe 
give  the  competition  some  trouble 
in  the  bargain? 


It  doesn't  work  that  way  for  a 
couple  of  reasons.  First,  the  road 
man  puts  the  same  suggestion  to 
the  competition.  Second,  and  more 
important,  even  though  the  dealer 
has  attained  his  standard  volume 
target,  he  has  yet  to  clear  |1  profit 
for  himself.  The  $12,000  he  has 
earned  is  to  offset  exf)enses,  recoup 
his  investment.  It  is  not  take-home 
money. 

Following  the  factory  formula, 
the  dealer  does  not  reduce  prices 
until  after  he  has  achieved  his  prof- 
it objective.  And  he  will  not  begin 


BEST 
FOR 

ALL 

TYPES 

OF 

ENGINES 


Model  SR-9 

Lisle's  finest  lathe-action 
Ridge  Reamer  designed 
for  angle-block  and 
short  stroke  as 
well  as  conventional 
engines.   Handles 
cylinders  from 
r  to  5". 


The  SR'9  gets  ali  the  ridge  in  one  setting. 


Model  SR-16 

The  famous  "Sweet  16"  Scraper- 
type  ridge  reamer.  Engineered  to 
work  perfectly  in  all  types  of 
engines.  Same  big  range  —  3" 
to  5". 

The  tungsten  -  carbide  cutters 
used  in  both  the  SR-9  and  SR-16 
will  stay  sharp  indefinitely. 

ASK  YOUR  JOBBER 


to  draw  a  bead  on  that  target  until 
after  the  new  car  department  has 
paid  off  its  share  of  the  overhead 
Like  the  factory,  the  dealer 
should  have  his  sights  fixed  on  a 
profit  goal  far  in  advance  of  the 
time  he  reaches  the  break-even  lev- 
el, because  it  is  this  secondary  target 
that  dictates  the  prices  he  must  ask 
of  buyers  to  realize  his  profit  goal. 
At  this  juncture  he  may  be  in  a 
position  to  reduce  prices,  or  he  may 
have  to  continue  to  try  for  some- 
thing near  full  list.  If  he  has 
planned  properly,  he  should  not 
find  it  necessary  to  ask  higher 
prices  at  this  point.  He  can  ask,  of 
course,  but  he  isn't  likely  to  get  it. 

Follow  Similar  Policy 

Many  dealers  already  follow  a 
pricing  policy  similar  to  this  for- 
mula, except  that  car  merchants 
seldom  plan  down  to  the  last  deci- 
mal as  do  manufacturers.  This  be- 
ing the  case,  why  are  dealer  profits 
so  pallid? 

The  answer  is  obvious.  Dealen 
permit  themselves  to  be  hustled, 
panicked  or  cajoled  into  abandon- 
ing their  profit  objectives  a  few 
feet  short  of  the  goal  line.  Just  as 
the  dealer  reaches  a  f>oint  where 
he  stands  to  turn  a  dollar  for 
himself,  factory,  customers  and  the 
cut-uf)s  among  the  competition  sug- 
gest it's  time  to  discount.  And,  to 
the  detriment  of  the  profit  and  loss 
statement,  most  dealers  are  recep 
tive  to  the  suggestion. 

There  is  nothing  wrong  with  dis- 
counting, but  the  surgery  should 
start  in  Detroit,  not  at  the  retail 
level.  If  Detroit  prices  are  the  same 
in  January  as  in  October,  why 
should  dealer  prices  differ? 

THE  END.  NOW  TURN  BACK  TO  PAGE  40 


LISLE   CORPORATION     •     TOOL   DIVISION     •     CLARINDA,  IOWA 


Colorado  Dealers 
Elect  HoUoway 

At  the  28th  convention  of  the 
Colorado  Automobile  Dealers 
Assn.,  Hayes  Holloway,  Sr.,  Sterl- 
ing, was  elected  president,  succeed- 
ing Ed  Eisenhauer,  Grand  Junc- 
tion. W.  A.  Wills,  Jr.,  Colorado 
Springs,  was  named  vice  president, 
Harold  Koonce,  Eagle,  secretary, 
and  Carl  Bartz,  Denver,  treasurer. 

The  Walter  B.  Cooper  Memorial 
Award  was  presented  to  Al  Will, 
Longmont  Buick-Rarabler  dealer, 
as  Mr.  Colorado  Dealer  of  1961. 


/J44 


^OTO^.  Clc^O^i^  \%l 


*'Our  sales  increased  by  170,000  gallons  last  year,  giving  us 
a  total  of  1,536,000,"  says  Melvin  Moritz,  National  Petro- 
leum Products  Co.,  Wentsville  and  Troy,  Missouri.  "In 


20  years*  association  with  Texaco  we*ve  enjoyed  s 
growth.  And  Texaco  is  really  jobber-minded —helps 
many  ways.  We  know  it  pays  to  sell  the  best... TEX  A 


6  reasons  why  you  can  grow  with  Texa< 


1.  The  best  retailer  policy  — 
Texaco  helps  its  Dealers.  22,502 
Dealers  have  been  with  us  for 
more  than  10  years. 

2.  Texaco  is  jobber-minded. 
Proof:  842  Consignees  and  Dis- 
tributors have  been  with  us  over 
20  years,  some  over  45  years. 

3.  The  best  opportunity  to  cash 
in  on  "touring"  business— because 
when  Texaco  customers  are  tour- 
ing they  stop  at  Texaco  stations. 

4.  The  best  customer  credit  card 
—in  fact,  the  only  petroleum 

MOTOR,  October  1961 


credit  card  honored  under  one 
sign  in  all  50  states,  and  in 
Canada,  too. 

5.  The  best  national  advertising 
program,  year  after  year... con- 
stantly selling  Texaco  Products 
and  Dealer  service.  The  best  sales 
promotional  material  to  help 
build  customers. 

6.  The  best  petroleum  products, 
known  and  accepted  nation-wide. 
Continuous  research  and  develop- 
ment insure  that  Texaco  will  al- 
ways have  outstanding  pTodMe\;&« 


TUNE  IN  TO  THE  HUNTLEY  -  BRir 
REPORT,    MONDAY   THRU    FRIDAY,    N 

SALES  MANAGER,  TEXACO  INC. 

135  EAST  42nd  STREET,  NEW  YORK  17.  N.Y. 

I  would  like  to  get  complete  Information  about 
siblllty  of  teaming  up  with  Texaco  as  a  Q  Dii 
(~]  Consignee  Q  Dealer.  Some  Investment  Is  i 

NAME 


STREET- 
CITY 


STATE- 


PHONE- 


j^^:kw8 


iwwt  f 


3*  INSTALL      4,   FIXED 

Repair  Strifiped  Threads 
..ieven  in  Aluminum 

FOR  MORE  SERVICE  PROFITS! 

Make  thread  repairs  in  minutes,  for  only  pennies  per 
hole.  Use  Hf  lf^Ofl«  Stainless  Ste^  Wire  Screw  Thread 
Inserts  to  restore  threads  to  original  dimensions ...  no 
need  to  change  screw  sizes!  Permanently  prevent  wear, 
stripping,  corrosion,  galling  and  seizing.  Provide  lifetime 
protection  to  tapped  holes  in  all  metals . . .  even  in 
aluminmn,  magnesium  and  other  light  materials. 

HEU-COIL  EZYKITS  contam  individual  EZYPACKS 
of  inserts  in  selected  sizes,  plus  installation  tools. 
Popular  combinations  for  all  car  and  truck  engines,  in 
all  thread  series  and  sizes.  MM  sizes  in  all  reaches  for 
spark  plug  ports,  and  inserts  for  taper  pipe  threads 
also  awdlaUe. 

For  descriptive  literature,  including  Metric  and  Whit- 
worth  Thread  Conversion,  and  name  of  your  Hf  if-COf  1 
jobber,  wiHe . . .  2868A 


M 


iKif-COfi  €ORPORATIOM 

4410  Sli*lf«r  Rock  LaiM,  Donbury,  Conn. 

ARMSTRONG  BEVERLEY  ENGINEERING  LTD. 
6876  Jmoim  Mano*  St.,  Bfimtiwl  16,  Qm. 


Fitzgerald 
Gaskets 

have  the 
answer!       i 


FUSBD 

Aluminium 


Steel 

AND 

Asbestos 
'taskets 


. . .  and  the 
added  extra 


f^ni^lre/^^. 


The  FHzgoi-tLld  ManufacttirJngCo^ 


H 

CO 

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nc 

lo 
it< 

dl 
th 

H 

ar 


nc 
in 
ca 
in 
ot 
sii 
ex 


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Ifi 
Bi 

PJ 

Xii 


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\ 


148 


eveloped  Nobcl-Amplrirrl 
tcr    or    on    rough     ^it^, 
(ine  powers  16  of    its    ^ 
Its     own     productioci 


5  Thinking 


t  41 

y  and  all  avenues  of  d:i_^zr 
1  with  Ford.) 

ad.  Ford-made  m^Tt-h^n  -  - 
es   less  sen  ice   than    cn^-n 
s  ago.  On  the  other  hari_ 
parts  and  ser%ice  bus;:r!!?:??2i^ 
established  outlets     yd^^_j:r 
is)  increase  afiennarLfr  v 
:ks  at  customers? 
evelopment  cancels  osr  lt 
needs  if  it  is  to  beef  Lir 
iness  is  more  non-Ford  c^_ 

like  Look' A  likes 

i  are  generally  happr    w~_ 
aerchants  resent  th^c  c^  tfr  t 

of  styling  themes  bv   o^~ 
r  factory  no  sooner  h:c>  cc 
"CIS  with  the  public  rha?^ 
It,  dealers  complain,  is  a 
Dakes,  depriving  the  rei:*^ 

merchandise. 

y  Buyers  Doubt 

uestion  the  advertisii^  clr 
casts,  many  of  them  spocz^ 
I  reports  of  alleged  s£>3r^ 
;  the  August-September  : 
cials  on  the  same  stai.  r 
n  theme:  "We're  overl  ^ 
ce. 

Compact  Market? 

ers  tiUTied  substantial' 
during  the  cleanup  dj 
out  of  conventionaJ  czr^ 
lar  reponed  a  near  !rl 
r  companion  cars^  alth  .- 
cally  across  the  board. 

is  interesting  becaose  ^ 
^  vf  eU  duTuv^  the  old  ^^ 


INSTALL     4.   FIXED 

Repair  Stripped  Threads 
...even  in  Aluminum 

FOR  MORE  SERVICE  PROFITS! 

Make  thread  repairs  in  minutes,  for  only  pennies  per 
hole.  Use  Hf lf^Ofl«  Stainless  Steel  Wire  Screw  Thread 
Inserts  to  restore  threads  to  original  dimensions ...  no 
need  to  change  screw  sizes!  Permanently  prevent  wear, 
stripping,  corrosion,  galling  and  seizing.  Provide  lifetime 
protection  to  tapped  holes  in  all  metals . . .  even  in 
aluminum,  magnesium  and  other  light  materials. 

HEU^OIL  EZY-KITS  contain  individual  EZYPACKS 
of  inserts  in  selected  sizes,  plus  installation  tools. 
Popular  combinations  for  all  car  and  truck  engines,  in 
all  thread  series  and  sizes.  MM  sizes  in  all  reaches  for 
spark  plug  ports,  and  inserts  for  taper  pipe  threads 
also  available. 

For  descriptive  literature,  including  Metric  and  Whit- 
worth  Thread  Conversion,  and  name  of  your  Hf if-COfl 
jobber,  write . . .  2868A 


U 


iMU-COfi 

4*10 


CORPORATIOM 

Conn* 


ARMSTRONG  BEVERLEY  ENGINEERING  LTD. 
6876  Jmoim  Mano*  St..  Bfimtiwl  16,  Qm. 


New  20-Wheel  Amphibian 


This  Norway-developed  Nobel-Amphibil,  can 
operate  in  water  or  on  rough  ground.  A 
Volkswagen  engine  powers  16  of  its  wheels. 
British     interests     own     production     rights 


What  Detroit  Is  Thinking 


continued  from  page  41 

stance  to  cover  any  and  all  avenues  of  distribution 
not  now  connected  with  Ford.) 

On  the  one  hand.  Ford-made  merchandise  lasts 
longer  and  requires  less  service  than  counterpwut 
items  of  a  few  years  ago.  On  the  other  hand.  Ford  is 
fighting  for  more  parts  and  service  business. 

How  can  your  established  outlets  (dealers  han- 
dling Ford  products)  increase  aftermarket  volume  if 
they  get  fewer  cracks  at  customers? 

Obviously,  one  development  cancels  out  the  other. 
Hence  what  Ford  needs  if  it  is  to  beef  up  its  parts 
and  accessories  business  is  more  non-Ford  outlets  to 
push  its  products. 

Dislike  Look- A  likes 

Although  dealers  are  generally  happy  with  their 
new  wares,  many  merchants  resent  the  ever-increas- 
ing "cannibalizing"  of  styling  themes  by  competing 
car  companies.  One  factory  no  sooner  hits  on  a  styl- 
ing idea  that  connects  with  the  public  than  a  dozen 
others  copy  it.  Result,  dealers  complain,  is  a  too-close 
similarity  between  makes,  depriving  the  retailer  of  an 
exclusive  feature  to  merchandise. 

Why  Buyers  Doubt 

Why  customers  question  the  advertising  claims  of 
dealers:  Radio  newscasts,  many  of  them  sponsored  by 
car  retailers,  carried  reports  of  alleged  shortages  of 
1961  models  during  the  August-September  cleanup. 
But  dealer  commercials  on  the  same  stations  were 
pitched  to  a  bargain  theme:  "We're  overloaded,  so 
name  your  own  price." 

Bigger  Compact  Market? 

On  average,  dealers  turned  substantially  higher 
profits  on  compacts  during  the  cleanup  than  they 
were  able  to  nurse  out  of  conventional  cars.  B-O-P 
retailers  in  particular  reported  a  near  sellout  at 
close  to  list  of  their  companion  cars,  although  the 
trend  applied  practically  across  the  board. 

The  development  is  interesting  because  some  of 
the  lines  that  sold  so  well  during  the  old  model  mop- 


>\OTC^^,C^txs3c«t  \96l 


up  were  stagnant  earlier.  Detroit  marketing  depart- 
ments believe  the  pickup  portends  a  still  wider  mar- 
ket for  compacts  in  the  1962  model  year. 

More  Dream  Cars 

The  so-called  dream  car,  always  a  big  attraction 
with  the  public,  despite  the  fact  that  most  people 
are  wise  to  the  idea  that  the  cars  are  a  publicity  de- 
vice and  not  necessarily  a  forerunner  of  future  trends, 
may  be  on  the  way  back  after  an  absence  of  several 
years.  A  couple  of  companies  are  working  on  new 
jobs  for  showing  next  year. 

Reading  Their  Own  Words 

A  car  maker  who  sends  the  editor  of  his  plant's 
house  organ  around  to  interview  reporters  at  the 
firm's  new  model  press  preview  is  in  for  a  surprise 
when  he  reads  this  month's  issue  of  his  magazine. 
Most  newsmen  don't  take  kindly  to  being  quoted  in 
car  company  house  organs,  because  it  puts  them  in 
the  position  of  endorsing  one  product  while  appar- 
ently knocking  other  makes. 

But  what  do  you  say  when  a  factory  man  asks, 
"How  do  you  like  the  new  cars?"  It  is  easy  enough  to 
get  off  the  hook  with  a  non-committal  compliment 
if  the  reporter's  reply  is  not  going  to  appear  in  print, 
but  how  does  he  answer  when  the  company  wants  to 
quote  him? 

A  wag  on  the  preview  beat  solved  the  problem  by 
memorizing  the  superlatives  in  the  company's  ads. 
When  the  house  organ  man  asked  his  stock  question, 
said  wag  rolled  off  phrases  like  "crisply  dynamic  styl- 
ing," "massive  sensuousness,"  "tumultuous  symme- 
try" and  the  like. 

"Great  stuff  I"  the  house  organ  man  exclaimed,  tak- 
ing it  down  verbatim. 

THE  END.  NOW  TURN  BACK  TO  PAGE  42 


Lube  Oil  and  Grease  Sales  Up 

Lubricating  oil  and  grease  sales  totaled  56,597,197 
barrels  in  1960,  an  increase  of  almost  3,000,000  bar- 
rels or  5.4  per  cent  over  sales  in  1958,  the  year  of 
the  preceding  survey.  These  figures  were  reported  in 
a  survey  prepared  by  U.S.  Bureau  of  Census.  Most  of 
the  increase  is  comprised  of  sale  of  industrial  lubri- 
cating oil,  which  rose  more  than  2,000,000  barrels. 
Automotive  lube  oil  sales  rose  less  than  1  per  cent. 


MILLIONS  rTiiUortisiGN 


on  ntvicf  SHOPS, 

TtUVlSIOH  AMD  W  lOUB 
CUSSIFHD  TlUPHQWf 
OIRICTOHV  . . . 


Nationally  Advertised 
BEAR  SIGN  .  .  .  Another 
Reason  Why,  You  make 
more  money  with  BEAR. 
Write  for  Catalog. 


Bfar  Mfg.  Co.,  Dept.  M-9,  Etoch  Island,  It) 


don't  divide  your  income  witli 

lost  time 


w  profits  wHh  a 


MYROll 


mm 


Consider  the  ways  that  time  on  the  job  can  be  wasted 
. , .  can  run  up  even  higher  your  cost  of  doing  business. 
For  instance  ...  too  much  delay  between  jobs  ...  too 
much  time  on  each  job  .  •  •  excessive  tardiness. 

To  correct  these  abuses,  you  need  to  know  where  they 
occur.  And  that's  where  a  Lathem  Time  Recorder  can 
do  a  job  for  you.  It  gives  you  an  accurate  record  of  the 
time  each  job  is  started  and  completed  .  .  .  when  each 
employee  arrives  and  leaves  work.  Every  loss  of  time 
stands  out  .  .  .  ready  for  you  to  eliminate  for  a  better 
profit  picture. 

Mail  the  coupon  today  for  complete  information,  prices 
and  sample  payroll  and  job  cards. 


LATHEM   TIME  RECORDER  CO. 


82  Third  Street,  N.  W.,  Atlanta,  Georgia 
Gentlemen:  Without  obligation,  please  send  me  com- 
plete information,  including  prices,  about  the  Lathem 
Payroll  and  Job  Time  Recorder. 


NAME_ 


COMPANY. 
STREET 


CITY. 


J|13^^_ 


_S^^K^^_ 


\ 


MOTOR,  October  1961 


401  In.  V'8 
Standard  on  Buick 

continued  from  page  53 

now  rectangular,  and  the  bumper 
is  a  one-piece  type. 

Included  in  interior  changes  are 
an  instrument  cluster  with  a  swing- 
needle  type  speedometer  and  a  new 
straight-line  instrument  panel  cov- 
er. A  smaller,  16  in.  steering  wheel 
makes  it  easier  to  enter  and  leave 
the  driver's  seat,  and  to  see  the  in- 
struments. Tunnel  height  has  been 


reduced  by  moving  the  engine  for- 
ward 4  in.  Heater  and  defroster 
are  standard. 

A  new  6  cyl.  compressor  with 
magnetic  clutch  is  now  used  in  the 
optional  air'  conditioning  system. 
A  suction  throttling  valve  replaces 
the  hot-gas  bypass  valve  to  control 
temperature.  For  1962,  all  push- 
button radios  will  be  transistorized. 

The  364  cu.  in.  engine  is  discon- 
tinued for  1962  and  the  LeSabre, 
like  the  Invicta  and  Electra  225, 
will  be  powered  by  the  401  cu.  in. 
V-8.  On  the  LeSabre,  a  large  ven- 


1 


/     safety  first  with       ■ 
/Slant  Tester  and  Lev-R-Vent  ■»- 

#  ...       T^ 

f      The  filler  neck  of  our  customer's  vehicle  is  a  vital     % 
M     spot.    But  it's  fraught  with  danger  for  you  and  for    | 

('     him.    You   need  to  stock  and   push  Slant  Lev-R-Vent    \ 
Safety  Caps  to  prevent  scalds.    And  especially  now  you    1 
(need  Stant  Cooling  System  and  Cap  Tester  to  insure    I 
your   winterizing   against   leaks   ajter  you   install   the     / 
I       coolant!   Ask  your  jobber  salesman  about  our  special 

fall    promotion    on   Lev-R-Vent   Safety    Caps.    The      # 
bonus  caps  with  the  Stant  ST-255  Tester  make  your     / 
cost  unbelievably  low!    Get  ready  now  to  do       / 
complete  cooling  system  servicing  -^^/ 


/ 


Stant  Manufacturing  Co.,  Inc. 
Connersville,  Indiana 

Stondard  off  th«  industry  and 
■w^originol  equipmont  ffor  a  genoration  ^^ 


mHh 


130 


turi,  two-barrel  carburetor  is  stand- 
ard but  a  four-barrel  carburetor  is 
optional.  The  four-barrel  is  sund- 
ard  on  the  Invicta  and  Electra  V-8. 
On  the  LeSabre,  breathing  capac- 
ity is  improved  by  enlarging  the 
cross  section  of  the  intake  mani- 
fold. A  10.25-to-l  compression  ra- 
tio is  standard;  an  optional  en- 
gine has  9.0- to- 1  ratio  to  permit 
the  use  of  regular  fuel. 

On  the  Invicta  and  Electra  225^ 
a  new  camshaft  in  the  401  cu.  iik; 
engine  is  said  to  give  a  smooi 
and  quieter  idle.  In  addition,  the- 
water  pump,  fan  pulley  and  fan 
spacer  have  been  redesigned.  The 
new  pump  and  fan  spacer  are 
shortened,  and  the  offset  on  the 
pulley  is  reduced  to  give  added 
stiffness  and  increase  the  rigidity  of 
these  parts. 

Frame  Wider  in  Front 

The  front  section  of  the  Buick 
frame  is  substantially  wider  than 
in  1961  to  permit  the  engine  to  be 
moved  forward.  With  greater  clear- 
ance between  the  engine  and 
frame,  the  use  of  simplified  ex- 
haust pipes  is  permitted.  The  con* 
stant-velocity  universal  joint  witt 
two-shaft  design  is  retained  in  1962. 

Handling  is  said  to  be  easier  on 
the  1962  models,  because  of  the 
more  favorable  weight  distribu- 
tion. A  new  front-spring  support 
crossmember,  required  by  the  en- 
gine relocation,  has  relocated  pivot 
points  for  the  lower  control  arms. 
The  upper  control  arms  are  short- 
er than  those  used  in  1961.  The 
three-link  type  rear  suspension  is 
continued. 

Manual  Steering  Gear 

An  inboard-mounted  manual  1 
steering  gear  of  the  recirculatii^l 
ball  nut  type  is  standard  on  the  Le- 
Sabre and  Invicta  models  for  1961 
This  steering  gear  has  a  28-to-l 
gear  ratio  giving  an  over-all  ratio 
of  33  to  1. 

A  rotary-valve  type  power-steer- 
ing unit  is  standard  on  the  Electra 
225  series,  and  optional  on  the  Le- 
Sabre and  Invicta  models.  A 
change  in  the  power-steering  unit 
is  revised  internal  stops  for  the 
gear  itself.  These  stops  are  de- 
signed to  reduce  substantially  the 
maximum  loads  on  the  steering 
linkage   during  parking  or  other 

[continued  on  page  152 

•*. 

^^-X^^^,  October  1«1 


Service  stations  and  tune-up  specialists  everywhere  are  talking 
about  the  really  great  "assist"  new  GUMOUT  Automatic  Choke 
Cleaner  gives.  It's  quick.  It's  easy  to  use<  It's  effective.  And  it's 
inexpensive  (a  little  goes  a  long  way).  If  you  haven't  already  tried 
this  "powerhouse"  in  the  jet-stream  can,  order  from  your 
GUMOUT  jobber  today! 


vmuT 


DiViSION,    PENNSXLMKHXK    \l^^\^\^^    ^^  • 


401  In.  V-S 
Standard  on  Buick 

continued  form  page  150 

hard-over  maneuvers.  Steering 
linkage  on  all  series  is  changed  to 
provide  clearance  for  the  relocated 
powerplant. 

On  all  series,  the  No.  1  and  No. 
4  body  mounts,  the  rear  engine  and 
transmission  mount  and  the  rear 
suspension  bushings  are  softer  than 
those  used  on  1961  cars.  The  front 
body-mounting  brackets  are  moved 


outboard.  On  the  Electra  225  the 
front-spring  rate  is  slightly  reduced, 
rear  shock-absorber  rate  is  de- 
creased, and  front  shock-absorber 
rate  is  increased  on  all  large  mod- 
els except  station  wagons. 

In  the  LeSabre  series,  the  num- 
ber of  models  offered  has  been  re- 
duced to  four.  For  1962,  two-  and 
foiur-door  sedans,  and  two-  and 
four-door  hardtops,  are  available 
in  this  series. 

The  number  of  Invicta  models 
is  increased  by  adding  two  station 
wagons  in  two-  and  three-seat  ver- 


3  ALL-NEW  TIMESAVERS  FROM  K-D 


One  Wheel  Weight  Tool- 
K-D  No.  470- 

installs  and  removes  all  types 


Special  pointed  end 
for  removal  of  weigtits 
without  holes 


$3.15,  Eastern  re- 
sale—slightly higher 
in  West 


■.'5 


$1.1 5p  Eastern  resale-slightly  higher  In  West 

K-D  No.  45  Metric  Hex  Key  Pak- 
with  all  6  popular  small  sizes 

A  basic  pocltet  tool  (3%*  folded)  for  servicing 
foreign  maltes.  Mounted  in  sturdy  steel 
handle.  Sizes:  2mm,  2V^mm,  3mm.  4mm, 
5mm,  6mm.  Other  sizes  also  available. 

K-D  No.  284  Rear  Brake  Drum  Puller— 
frees  frozen  Chevrolet  drums  on  all 
models  from  1940  on 

No  heat,  no  distortion 


Two  pullers, 
two  easy  steps 

1.  On  opposite  sides 
of  the  axle,  drive 
wedge-shaped  ends 
of  pullers  between 
drum  and  axle  flange 
in  direction  of  axle. 

2.  Pry  drum  loose 
with  outward  alter- 
nate rocking.  Use  both 
pullers  to  prevent 
binding. 


f^^ 

^ 

% 

Write  for  free  catalog — or  see  your  tool  wpplier 


TOOLS/ 


Make  Hard  Jobs  Easy 


K-D 


MANUFACTURING 

Lancaster,  Pa. 


COMPANY 


sions.  Also  offered  in  this  series  are 
a  four-door  hardtop  and  a  two- 
door  convertible. 

The  entire  Electra,  or  4700  ser- 
ies, is  discontinued  and  the  models 
formerly  available  in  thb  series  are 
added  to  the  Electra  225,  4800  scr- 
ies. Offered  as  Electra  225  models 
are  two  four-door,  six-window  se- 
dans, one  with  thin  pillars  and  the 
other  pillarless,  a  four-door  hard- 
top, two-door  hardtop,  and  a  two- 
door  convertible. 

THE  END.  NOW  TURN  BACK  TO  PAGE  54 


1 


Appraisals  Make 
The  Salesman 


I 


i£fS 


continued  from  page  45 

fail  to  report  10  phone  calls  a  day 
if  that's  what  the  sales  manager 
wanted.  We  had  faith  in  our  men 
ana  making  phone  calls  and  writ- 
ing postcards  was  not  what  we  had 
hired  them  for,  although  we  knew 
this  eventually  led  to  sales.  W^at 
we  wanted  salesmen  for  was  to 
sell  cars.  The  records  showed  they 
weren't  doing  it,  2^:  least  not  in  vol- 
ume that  we  wanted  and  expected. 
That  is  when  we  decided  to  toss 
out  the  daily  reports.  We  felt  these 
records  could  be  too  easily  faked 
and,  quite  frankly,  we  were  inter- 
ested only  in  results.  For  instance,  I 
wanted  to  know  how  good  some  of 
our  men  were  in  closing  the  deals 
they  were  working.  Who  were  the 
best  closers?  Who  were  the  worst 
ones?  I  also  wanted  to  know  the 
number  of  appraisals  each  one  of 
our  salesmen  had  each  day  and 
each  month.  You  can't  sell  a  car 
without  an  appraisal,  so  with  a 
concerted  effort  to  get  more  ap 
praisals  we  felt  we  would  get  more 
sales. 

Needed  Better  Yardstick 

That's  when  we  decided  on  our 
new  method  with  our  salesmen  I 
feel  strongly  that  we  have  a  better 
idea  of  just  how  good  each  sales- 
man is.  Our  sales  staff  is  told  that 
we  judge  them  now  only  on  the 
number  of  appraisals  they  make. 
Now,  if  he  has  an  average  way  be- 
low our  staff  average,  then  he  just 
isn't  working  and  we  have  a  litde 
chat  with  him.  If  he's  getting  the 
average  number  of  appraisals  but 
his  percentage  closed  is  not  avcr^  j 
age,  then  we  are  very  close  to  hif^ 
in  future  closes  and  we  discuss  19^ 

[continued  on  page  il*     , 


i 


across  the  top  of  the 
the  left  side  of  the 
days  of  the  month. 

Under   each    man's     jxza 
three   vertical   coluxmis^     Cfe 
the  number  of  a{>prais2^  : 
ond  the  number  of  sale^  s 
third  the  percentage  o£  air 
that  resiUt  in  sales.  MTc  t^^ 
figures  every  15  days  or  c^r^ 
we  desire. 

It  takes  only  a  glance  Br  3 
each  man  is  doing  in  t^Lz: 
the  average  or  to  the  c^iac  s 
the  staff.  Only  a  tiMM«»^*xi  ^ 
needed  to  compare  Iib  ^mtm 
the  previous  month  or  ^b^ 
>us  period. 

Tunis  Up  Tiiiji    Fa 

We  were  surprised   as    ^ 
he  things  the  chart   tofc^  is 
ase   or   two.   we   wi^je     ssm 
tartled    to    find     titar      sk 
bought     were      inp  lirt^ 
/eren't  really  dosiz^  sp  -2 
ge.  We  spotted  men  na  ^y^? 
lumps  who  couldn't  gcs  aa 
J  we  helped  him  out  caai^ 
nother  before  his  slii^^»  be 
frious  mental  fHxifalcaB^ 
Once  we  have  this 
le  next  step  is  up  to  us 
irlier,  we  have  a  good 

doesn't  have  to  lie 
r  bull-whipped.  It  can  ^e  : 
5cd. 

A  simple  chart  will  tj"^  ^ 
an  is  in  a  sales  sltc^ipL  ^ 
ipraisal  record  tells  cbe  s 
veals  not  that  he  ^a^^t  ^ 
It  that  he  isn't  woi^^ae  H 
.  The  sales  manager  c^a.  1^ 
t  more  effort  to  the  ntaisL  m 
ne  and  get  him  back  og  ii« 

Appratsmis  H^^b^cs 

From  these  details^  it   ^^ 
ar  that  the  dailv 
rts  can't  do  much  loc- 
y  of  improving  our 
results.  Frankly, 
they  go  to  the  badl 
Hiling  alley.  Wliat  ^vne  ^w: 
lisals.  If  we're  getting  i^ 
know  positively   ^'bitsli 
ting  them  or    not    ts^o 
ly  but  our  sales  ^n^-m^^^^^ 
tted    to   make     tiid^i^. 
>w  that  our  men  Ht^^^p^ 
essary  prospecting    ■^»^ 
iting. 

o  far,  we've  beein   ^^Mai 
ing  our  way.    We*^«^ 

[CONTTNtn 


MOXO^K        -^ 


Appraisals  Make 
The  Salesman 


conUniied  from  page  152 

him    his    closing    technique    and 
make  suggest  ions. 

We  haven *t  been  at  it  long 
enouj^h  to  establish  an  unvarying 
ratio  between  appraisals  and  sales 
but.  up  to  now,  it  has  been  run- 
ning between  30  and  34  per  cent. 
In  other  words,  for  every  three  ap- 
praisals we  can  count  on  closing 
one  sale. 


It  is  obvious  that  straight  sales 
without   trade-ins  do  not   involve 

an  appraisal.  This  fact  does  affect 
the  percentages  but  such  deals  are 
so  few  that  we  ignore  them. 

Our  ratios  don't  mean  that  ev- 
ery time  every  salesman  brings 
three  prospects  to  the  appraisal 
point  he  sells  a  car.  Some  salesmen 
do  better  than  that,  some  not  so 
well. 

We  keep  monthly  record  sheets 
that,  at  first  glance,  may  look  like 
a  sales  chart.  It  lists  the  salesmen 
—we  have  14  of  them  right  now— 


TRY  IT! 


You'll  Buy  It... 

You  can  try  National's  *'DA"  Sander  in  your  own  shop  without 
cost.  Just  call  your  jobber  today  and  tell  him  you  would  like  to 
try  a  Model  "DA"  for  one  week.  See  how  the  off  center  sanding 
pad  revolves  free  and  independent  of  the  driving  head.  Youll 
note  how  this  action  produces  an  unusually  scratch  free  surface 
.  .  .  how  no  heat  is  generated  .  .  .  how  wet  sanding  is  unnecessary, 
and  abrasive  lasts  longer. 

You  will  see  for  yourself  that  Model  "DA"  does  a  better,  quicker 
job  of  sanding  prime,  surfacer,  and  putty  ...  of  removing  rock 
chit>s  and  scratches  in  color  without  going  through  the  prime 
No  hand  clean^up  (except  with  tac  rag),  and  the  surface  is  ready 
for  color,  even  Acrylics. 

Call  Your  Jol>ber  Today  for  Loan  ot  Nalhnai'$  'VA'' 


y       NATIONAL 


or  wrtfe  * , , , 


=m  NATIONAL    •    DETROIT,    INC. 
ROCKFORD.    ILLINOIS 


across  the  top  of  the  sheet.  Dowa 
the  left  side  of  the  sheet  arc 
days  of  the  month. 

Under  each  man*s  name  ma 
three  vertical  columns.  Otie  list! 
the  number  of  appraisals,  the  m* 
ond  the  number  o(  sales,  and  the 
third  the  percentage  of  apprai^aJs 
that  result  in  sales.  We  total  these 
figures  every  13  days  or  oftener  if 
we  desire. 

It  takes  only  a  glance  to  tell  bo 
each  man  is  doing  in  relation  to 
the  average  or  to  the  other  men  on 
the  staff.  Only  a  moraent  more  i5 
needed  to  compare  his  work  with 
the  previous  month  or  any  previ- 
ous period. 

Turns  Up  Surprises 

We  were  surprised  at  some  of 
the  things  the  chart  told  us.  In  a 
case  or  two,  we  were  somewhat 
startled  to  find  that  men  ut 
thought  were  top^hole  doscn 
weren't  really  closing  up  to  aver- 
age. We  spotted  men  in  leinp '  ' 
slumps  who  couldn't  get  appi  ^  ^^ 
so  we  helped  him  out  one  way  or 
another  before  his  slump  became  a 
serious  mental  probletn. 

Once  we  have  this  informaci"on, 
the  next  step  is  up  to  us.  M  I  sa^ 
earlier,  we  have  a  good  sales  stall 
It  doesn't  have  to  be  brnwl)e;itcn 
or  bull-whipped.  It  can  be  encour 
aged. 

A  simple  chart  will  tell  when  a 
man  is  in  a  sales  slump,  but  our 
appraisal  record  tells  us  more .1^ 
reveals  not  that  he  isn't  worktnj; 
but  that  he  isn't  working  efrecri^t^ 
Iv.  The  sales  manager  can  devotr  a 
bit  more  effort  to  the  man  at  ^uch » 
time  and  ^et  him  back  on  the  tnck. 

Appraisals  Wanted 
From  these  details,  it  should 
dear  that  the  daily  salesmen* 
ports  can't  do  much  for  us  mj 
way  of  improving  our  sian  ^  " 
or  results.   Frankly,  we  don^ 
if  they  go  to  the  ball  game  or 
bowling  alley.  What  we  want  i«« 
praisals.  If  we  re  getting  ihem-^ 
we  know  positively  whether  w 
getting   them   or  not  because 
body  but  our  sales  manager  is  | 
mitted    to    make    them-^tlien 
know  that  our  men  have  done 
necessary   prospecting  and  dent 
strating.  t^ 

So  far,  we've  been  more  or 
feeling  our  way.  We've  ol> 
[continued  on  rAb 

iMOTOR, 


cause    It    means 
pockets. 

We  don't  have  xo  i-^^ 
ting  a  new  man     ^»^~ 
arises.  I  don't  noea-xi  «l- 
nien  are  plentiful; 
mean  that  we  arc 
alert  for  promisiri^ 

The  man  we    are^         —    - 
with  a  view  toward       ^i*^ 
some    future    day      f  *^ — 3  "  - 
know  we  are  inier-esr.  ssr^ -i^ 
we  always  have  outr      «_   •    -=^ 
two.   because   no     oc^-'^r  — 

when   a  vacancy     ^•*~x^_ 
one  reason  or  ano€±i  li 

The  last  thing   -sire-      -^     _. 
to  put  an  ad  in    ti^2^>        ^- 
umns  of  the  dailv    jr*-r=r — ^— .   - 
don't  have  a  man   oiri      -  _- 
came  to  us  throu^^i      t 

We  want  men  ^•*-^-^^  — 
ing  around  for  a  }-->  ±-^  ^ 
busy    making     good  c^s^ 

they've  got. 

THE  END.  NOW  Tl.Tt:>i    —    '^gf-^^     ^ 


CHARLES  C  G J%. 

the    Gates    Rubt>cr 
Col.,  died  recently  2 

He  founded  the 
From  a  one-man  sJvr*^ 
to  the  point  wJ>en^ 
Rubber  Co.  is  said  iro  t» 
try's  sixth  largest  r-ar^b^ 
turing  concern. 

Besides  his    wido-^K-,     It 
L  Gates,  he  is  suj-^^ix  e^  jr 
Iren,    16    grandclii2ci2T& 
>rother  John. 


CARL^XE  FRASX3K^  «. 

d  the  board  of  Gei^oiae 
itlanta,  Ga.,  died  l^i^z   et^ 
In  1928  Mr.  Fraiser  br^ 
^arts  Depot,  chart^irts:  t^ 
Genuine  Parts  Co,    Tl^ 
he  firm  did  a  $75.Cli€i©  ^ 
960,  the  organization's   2^ 
olume  topped  $7S.€iQQLiW 
Ir.   Eraser's  leadersfeii^    ^ 
any  opened  brandft   ^1^^ 
I  well  as  IS  N.\PA  w^t^ti 
Mr.  Fraser  was  one  at  li 
ers  of  the  NatiooaQ    4k-^ 
arts  Assn.  and  scrv^ed  ^ 
•nt  193941,  and  as 
lat  time.  He  was  also 
le  board  of  Echlin 
J. 

He  is  sur\'ivcd  by  l^is  ^ 
ns,  two  daughter^  rwc^ 
usteT  and  17  grandcJb^^ 


i    : 


ii 


i^: 


■1    r^ 


2  NEW  HOYT  METERS  for  Testing 
ALTERNATORS 

CIRCUIT  TESTER  AND  OHMMETER 
Hoytl 


Ideal  for  tattiag  Altematon,  Diodes,  Rocti- 
ficn  and  Tmwiston.  Combinod  quality,  corn* 
pactacaa  and  cicor  readability.  Two  t^arate 
socket*  for  Low  and  High  ohm  scalea. 


ALTERNATOR  VOLT  METER 
Hoyt  Model  614  DR 

Solves  the  mechanic's  growing  problems  with  the  new 
Alternators.  Sturdy,  low  cost,  pocket  sixe  meter  .  .  . 
gives  quick,  clear,  accurate  readings— 1  to  18  Volts— 
AC  and  DC  Voltages. 

Blinkine  Lights  on  the  Dash 
Don't  Tell  All! 

Just  an   indication  of  GOOD  or    BAD 
isn't  enough  .  .  .  especially  if  a  bulb  is 
burned   out.   Cars    need   this   great,   new 
HOYT  Ammeter-Oil  Pressure  Gauge  Unit 
(#1700)    that  continually  and  occurMy 
reports  on  engine  lubrication  and  ignition 
•  OIL   PRESSURE   GAUGE       systems.  And,  it's  priced  right  for  sales- 
(0-aO   lbs.)    shows   pounds       .^ion  and  PROMT! 
per  square  mch  at  all  oper- 
ating speeds. 

e  AMMETER (60-0-60 amps.) 


rate; 
flow. 


Neutral  grey  panel  is  9  V^"  x  3"  and  com- 
plements all  car  interiors.  Meters  are  IVa" 
diameter,  easy-to-read,  and  have  narrow 
polished  besels.  Universal  mounting.  Three 
color,  stocking  counter  display  available. 


New,  rerised  edUkm-^METERS  AND  MOTORS,  fmrnams 
32  psge  hook  on  prsctUei  tmotar  tume-up  end  tUctrieel  rya- 
urn  tesimt  for  every  mechmk.  Only  504--Write  Dept.  U-IO. 


W 


BURTON-ROGERS  COMPANY 

Sales  DMsioB  of 
HOYT  EL£CT!l\CNL  VKSlWmKXl  "^mt^ 


tl 
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2 
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6 
P 
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ol 
m 
sh 
Ic 
cc 
cc 
ai 
il 

St 

fa 
d 
rc 

P 
ir 

l> 

ta 


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7  ■■/   / 


0  wagon  in  Cheryl  XX 
liable  with  eitlicr 


rs4  and  6 

geSS 

oiled  together.  Tthc  la»-:-£±-  - 
-  structural  mcmbex^      -^r 

the  body.  The  froot-t^  v  ^- 
»rts  the  engine  and  ti^    _-  _ 

suspension,    is    also     '^r  -z^l  . 
ly.  Front  fenders  atre    iz:-_-  ._- 

the  Con  air,  Chev^    XJ     --_ 
r,  3.5  in.  higher,  tlie     -»•  -  — 

the  interior  and  Ii 


ssembly,  basically  tlie    ^;^ 

Tolet,  is  a  semi-flaatxiir^  ^ 

1  uses  an  overhurtff-p?i.z=_ 

differential  c^rr^cr    ^^ 


au*  axle  ratio  for  t 
ine  is  3.08  to  1.  A  S35^-w 
(I  wagons  and  opKLiosz-si 
Powerglide,  the  ratiiz*    is 
pes.  and  3.55  to  1    f  c^r   ^r::, 
i  either  manual    tra^^s^ri 
ndard  rear  axle  ratio  ir 
pes,  3.36  to  1  for  si:an  ot" 
is  also  available  op^^-Fr^^ 
pes  with  manual  tra:n=*r:: 
tial  is  optional  on  aLl^  — - 

uspension  Cbsagmm 

>n  the  Chev-y  II  coa2^-i^c- 
ig  at  each  rear  whe^u  t^ 
isorbers,    compressi<* 
ial  axle  mounting  rvsr 
spring  is  62.5  in.  ber^^ .: 
idth  and  thickness     v 

thickest  at  the  cen^^ 
1th  is  greater  at  il^  es 
ipe  gives  the  spring 

working  length.  Tl:i«^ 

shot-peened  wiLh  tK^ 

(  said  to  give  the 


;andwiched  in  t^iro  b^^v*  - 

point.  With  lai^e  r-m^ifac^ 

rre  u  no  metal-tc 

ind  the  fans  to 

tandard. 

hrec  series  ane 

5  100  series,  twoKkMa-  *. 


MOTC^^^     €v^^ 


2  NEW  HOYT  METERS  for  Testing 
ALTERNATORS 

CIRCUIT  TESTER  AND  OHMMHER 
Hoyt  Model  666 

Ideal  for  tssttaf  Altmuiton,  Diodes,  Recti- 
fier* end  Treiuutor*.  Combined  quality,  com- 
pectnet*  end  deer  reedebility.  Two  teperete 
•odcets  for  Low  and  High  ohm  tceles. 


k-TUl 


i 


ALTERNATOR  VOLT  METER 
Hoyt  Model  614  OR 

Solves  the  mechanic's  growing  problems  with  the  new 
Alternators.  Sturdy,  low  cost,  pocket  size  meter  .  .  . 
gives  quick,  clear,  accurate  rMdings-^1  to  18  Volt^— 
AC  and  DC  Voluges. 

Blinking  Lights  on  the  Dash 
Don't  Tell  All! 

Just  an  indication  of  GOOD  or  BAD 
isn't  enough  .  .  .  especially  if  a  bulb  is 
burned  out.  Cars  need  this  greet,  new 
HOYT  Ammeter-Oil  Pressure  Gauge  Unit 
(#1700)  that  continually  and  eccwrefely 
reports  on  engine  lubrication  and  ignition 
systems.  And,  it's  priced  right  for  sales- 
action  and  PROI^ITI 

Neutral  grey  panel  is  9  %"  x  3"  and  com- 
plements all  car  interiors.  Meters  are  2%" 
diameter,  easy-to-read,  and  have  narrow 
polished  beieU.  Universal  mounting.  Three 
color,  stocking  counter  display  available. 

New.  reWted  tdUUm^METERS  AND  MOTORS,  famomi 
32  pmge  book  on  frMtkml  motor  tunenip  end  eteetrks!  sys- 
leffi  testing  for  every  mechmtk.  Only  504^Write  Dept,  M-IO.^ 

~  BURTON-ROGERS  COMPANY 

Sales  Divisioii  of 
HOn  ELECTRICAL  INSTRUMENT  WORKS 

42  CarM9m  SfrMf.  Combrldg*  42.  Mon..  U.S.A. 


e  OIL  PRESSURE  GAUGE 
(0-80  lbs.)  shows  pounds 
per  square  inch  at  all  oper- 
ating speeds. 

•  AMMETER  (60-0-60  amps.) 
shows    battery    charge    and 
discharge     rate; 
current  flow. 


Series  300  wagon  in  Chevy  II  line. 
It  is  available  with  either  engine 


Chevy  II  Offers  4  and  6 

continued  from  page  58 

tures  which  are  bolted  together.  The  body  proper  is 
unitized,  with  the  structural  members  of  the  frame 
incorporated  into  the  body.  The  front-end  sub-struc- 
ture, which  supports  the  engine  and  the  independent 
coil-spring  front  suspension,  is  also  unitized  and 
bolted  to  the  body.  Front  fenders  are  bolted  on.  In 
comparison  with  the  Corvair,  Chevy  II  sedans  are 
almost  4  in.  wider,  3.5  in.  higher,  the  wheelbase  is 
2  in.  longer,  and  the  interior  and  luggage  compart- 
ment are  roomier. 

The  rear  axle  assembly,  basically  the  same  as  that 
on  the  senior  Chevrolet,  is  a  semi-floating  type.  Ii  has 
hypoid  gears,  and  uses  an  overhung-pinion  design 
with  independent  differential  career  and  stamped 
housing. 

The  standard  rear  axle  ratio  for  sedans  and  coupes 
with  the  4  cyl.  engine  is  3.08  to  1.  A  3.55-to-l  ratio  is 
standard  on  station  wagons  and  optional  on  sedans 
and  coupes.  With  Powerglide,  the  ratio  is  3.36  to  1 
for  sedans  and  coupes,  and  3.55  to  1  for  wagons.  On 
6  cyl.  models,  with  either  manual  transmission  or 
Powerglide,  the  standard  rear  axle  ratio  is  3.08  to  1 
for  sedans  and  coupes,  3.36  to  1  for  station  wagons. 
The  3.36-to-l  ratio  is  also  available  optionally  for  6 
cyl.  sedans  and  coupes  with  manual  transmission.  A 
limited-slip  differential  is  optional  on  all  models. 

Rear  Suspension  Changes 

Rear  suspension  on  the  Chevy  II  consists  basically 
of  a  single-leaf  spring  at  each  rear  wheel,  diagonally 
mounted  shock  absorbers,  compression-type  rear 
shackles,  and  a  special  axle  mounting  system.  Under 
load  the  single  leaf  spring  is  62.5  in.  between  the  eye 
centerlines.  Both  width  and  thickness  vary  almost 
continuously,  being  thickest  at  the  center,  thinnest 
at  the  ends.  The  width  is  greater  at  the  ends  than  at 
the  center.  This  shape  gives  the  spring  a  uniform 
stressing  through  its  working  length.  The  upper  sur- 
face of  the  spring  is  shot-peened  with  the  spring  un- 
der tension,  a  process  said  to  give  the  spring  superior 
resistance  to  fatigue. 

The  single  leaf  is  sandwiched  in  two  heavy  rubber 
pads  at  its  mounting  point.  With  large  rubber  bush- 
ings at  each  end,  there  is  no  metal-to-metal  conuct 
between  the  spring  and  the  parts  to  which  it  is  at- 
tached. 

Two-ply  tires  are  standard. 

Nine  models  in  three  series  are  offered  in  the 
Chevy  II  line.  In  the  100  series,  two-door  and  four- 
door  sedans  and  a  four-door,  two-seat  station  wagon 


^S 


^O-^O^,  CKXicS^sKt  \%l 


this    tag    is       mi? 
should   be   given 
pea  ring  on  the     <r3_ 
Rochester     rcpl^  c  <r- 
tion    requires    onlv 
miMlel  car,  tvper*t   r.- 
niin)l>er      of       h*^r-n 
nuirkings  app>ear     r.« 

Reniembcr,  oi^dt^^:^-    ^r~ 
replacement  or  tiT        ■^?— - 
lime  schethile  an*J      -c~  ^-^ 

1  o  pre\trni  ci>^ Li  ^       -^ 
asMire  a   (|LialiiK       t*    * 
niiml)er  of  work  rxt-L«=i — * 
l>e    follmved.    M%  >'i^  i^^ 
gauges   and    hancL^  : — — 

din-free.  G<xKi  i^oi^  s^      r^. 
grouping   of    parx^         -^ 
spective    aNsemblicr^,.       _  tl 
\  a  r ions  pans  to  fc>*rsr-^  *  -  ^ ,  ^ 
will  lead  lo  con  to  —  i-   -t~ 

Plug  Flsa^^      Or*- 

The   carburet*  *r      ^- _     _- 

on  the  manihdd   >-h«  *4 

with   a   clean    r;*^      r,  * 
stray  object  from    t-i  _  .        _ 
lering    the   tiHU^^iar;-^  i      j. 
Another   gorni    j>ra*_r:.^ 
new  ga%kets  and    a^c  *.  ^i-- 
j)lunger    in    cU-^ii       ^^^.    -^ 
will   assure  i;«*«Kl     s:-^  — -.: 
and  gfxKl  5»ejlini^_    >v-  ^ 
old  gasket  ami  evp^^n  -    ^^ 

Alter  divisscoih*  *^  ■ 

retor,   all   the   nifr_:a  I      -.    -  I 

placed  in  a  struincr 
in  a  lank  coniaum^:^    .^      -  | 

cleaning   solvent.     1*-*    -».^  j 

the  accelerator  puji-  -  .    .  I 

gaskets,  or  an\ihin_^    r         -  j 

tic  with  the  metal    ^-^~:-  \ 

lowing   ihe   nianut.jri  t  _     -:  j 

mendations  for   clc^r^r^^:  ' 

ing.  all  parts  >hoiiK_f     -»  I 

torn  pressed    air     arr»J  * 

:lean    area    on     the 
When  the  t^rbun^^u  *r 
*r,   the  job  is   ni>i     c 
ertain  basic  adju>m  c.: 

Use  Prop^M-   G^_ 

InsjHfcting     and       ^^       > 
loat  is  neceNsar%    >!»    a    ^  a^?* 
e\el  can  be  niaint^i^-^ 
lormal         opera  cir*5^ 
Vhen  njaking  the  iii-^-cr- 
or  cracks,  pin    h-Cc^ 
he  float.  When   aiip^^-,::^ 
:>  use  the  projxfr  ^a^_- 

Adjustment  of  the  n  -  . 
ssiires    the    flow     *>:     :r 
mount  of  fuel    cillrc 
Irottle  valve  opening 


Kits  to  Cure 
Carburetor  Faults 


continued  from  page  43 

variety  of  carburetor  kits  contain- 
ing ail  the  parts  necessary  for  a 
proper  overhaul. 

Carburetor  work,  like  other 
phases  of  automotive  repair,  re- 
quires accuracy.  This  is  especially 
so  when  it  comes  to  ordering  the 
right  kit.  There  was  a  time  when 
a  parts  supplier  needed  to  know 
only   the   year   and   model   of   the 


automobile.  Now  the  number  of 
engine-chassis  combinations  has 
grown  to  the  point  where  more  de- 
tailed information  is  necessary  to 
fill  a  parts  order  accurately. 

The  best  way  to  make  sure  that 
you  receive  the  proper  kit  from 
your  jobber  is  to  give  him  the  prop- 
er numbers  found  on  the  old  car- 
buretor. For  example,  on  Holley, 
the  number  is  called  a  "List  Num- 
ber" and  appears  on  the  fuel  inlet 
boss  or  the  carburetor  base.  Charter 
usually  has  a  numbered  brass  tag 
attached   to  one  of  the  screws.   If 


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this  tag  is  missing,  the  jobber 
should  be  given  the  number  ap- 
pearing on  the  carburetor  base. 
Rochester  replacement  informa- 
tion requires  only  the  year  and 
model  car,  type  of  transmission  and 
number  of  barrels.  Stromberg 
markings  appear  on  the  air  horn. 

Remember,  ordering  the  wrong 
replacement  or  kit  will  upset  your 
time  schedule  and  cut  into  profits. 

To  prevent  costly  comebacks  and 
assure  a  quality  job.  there  are  a 
number  of  work  rules  which  should 
be  followed.  Work  bench,  tools, 
gauges  and  hands  must  be  kept 
dirt-free.  Good  work  habits  include 
grouping  of  parts  with  their  re- 
spective assemblies.  Allowing  the 
various  parts  to  become  intermixed 
will  lead  to  confusion. 

Plug  Flange  Opening 

The  carburetor  flange  ojjening 
on  the  manifold  should  be  plugged 
with  a  clean  rag  to  prevent  any 
stray  object  from  falling  in  and  en 
tering  the  combustion  chaml)er. 
Another  good  practice  is  to  soak 
new  gaskets  and  accelerator  j)ump 
plunger  in  clean  kerosene.  This 
will  assure  good  gasket  flexibility 
and  good  sealing.  Never  re-use  an 
old  gasket  and  expect  good  results. 

After  disassembly  of  the  carbu- 
retor, all  the  metal  parts  can  be 
placed  in  a  strainer  and  installed 
in  a  tank  containing  a  good  metal- 
cleaning  solvent.  Do  not  include 
the  accelerator  pump  plunger,  old 
gaskets,  or  anything  made  of  plas^ 
tic  with  the  metal  parts.  After  fol- 
lowing the  manufacturer's  recom- 
mendaticms  for  cleaning  and  rins- 
ing, all  parts  should  be  dried  with 
compressed  air  and  placed  in  a 
(lean  area  on  the  work  bench. 
When  the  carburetor  is  put  togeth- 
er, the  job  is  not  complete  until 
certain  basic  adjustments  are  made. 

Use  Proper  Gauge 

Inspecting  and  adjusting  the 
Hoat  is  necessary  so  a  constant  fuel 
level  can  be  maintained  under  all 
normal  operating  conditions. 
When  making  the  inspection,  look 
for  cracks,  pin  holes  or  dents  in 
the  float.  When  adjusting  be  sure 
to  use  the  proper  gauge. 

Adjustment  of  the  metering  rods 
assures  the  flow  of  the  correct 
amount  of  fuel  called  for  by  the 
throttle  valve  opening. 

[continued  on  page  162 

>&.^TOR,  October  1961 


I 


base  gasket  oo  tf^c 
and  install  the 
attaching  the  ho 
a  good  idea  to    . 
tighten  the  fuel  I 
vacuum   line,    aj2<d 
tube.  Since  the 
yet  tied  down,    it 
what  and   help     pn-cr-*- 
the  threads  of  tttc   ^rs^-^ : 

Wlien  tightenixLH:        xzr 
to  the  intake  ma^cii  :r      - 
the  nuts  equallv   lar^g-^ 
than  fully  secui-in:^:: 
time.  After  the  cax  ~^^^^- 
in  place,  the  link.^  ^r^^ 
cured  and  the  m  f^e     I  _  — - 

When  startins^     zJ—.^gz- 
uke     a  little  %khLz^~ 
pump  to  fill    tb^    ^-z^— 
bowl.  Use  this  trm^     :i 
o(>eration  of  the    ^z^  ~    -^ 
and  check  for  fuel    1—^^ 
engine  is  started,    tr-VT=-    r. 
be  completed     -«» irzx     rrr 
ments  of  the  carbu.2-^'    - 
turc,  engine   idle    •-t:-^^^. 
tion  tests,  and  ismiL^  %—   - 

THE  EXD.  NOW  TL-R>i    S  ^^^ 


Elect  NADA     I>tr^ 

Frank   S.   Edel <.n_       \ 
and  Nelson  CL  QuiIl^=TT    ' 
Del.,  have  been  e-Ieirr  ^^ 
their  states  on  the  h»  i.^-  _ 
of  the  National  Alii.-*^^      : 
Assn.  Maxwell    S.    ^^_:^-, 
was  elected  to  repn^-^^c^^: 
tan  Chicago  on    tii^     :v  ^C 
and  will  serve  out      x /^-^ 
term  of  the   late    CZI^ir^::^ 
Corkle  which   rxir:^       -   ~ 

Robert  G.   Sir>\jL2    , 
Col.  and  Wi  Uiaxn     £_     ^ 
querque,  N.  M..    h^  ^  - 
to    represent    their        <-^, 
tx>ard,  and  \V.    J. 
Mich.,  has  been  ti^ 
Vletropoliian  De  tr\>i^ 

J.    Alfred 
^a.,  has  been  el^nr^^^^^ 
lis  state  on  the 
)f  the  National    .4 
rs  Assn.  He  siit 
Cleveland,  who     cL^^ 
lection. 


Ian  You  Nawne^  f^^ 


kRswer  to  prablex^i  o-rx 

The  model  sho^-n  i^  ^ 
md. 

MOXOfc      4. 


Kits  to  Cure 
Carburetor  Faults 


continued  from  page  160 

Improper  operation  of  the  auto- 
matic choke  or  fast  idle  setting  will 
cause  a  comeback  faster  than  any 
other  malfunction.  During  the  win- 
ter months  ahead  starting  will  be 
most  difficult  if  the  engine  cannot 
receive  the  initial  rich  mixture  and 
keep  running  at  a  fast  idle  until  it 
warms  up. 

Of  equal  importance  is  the  abil- 


ity of  the  choke  to  release  after  the 
engine  reaches  normal  operating 
temperature.  Prior  to  adjustment, 
the  plastic  choke-housing  cover 
should  be  examined  for  cracks  and 
warpage.  If  these  defects  are  al- 
lowed to  remain,  there  will  be  a 
loss  of  engine  vacuum  which  will 
affect  choke  release. 

The  number  and  type  of  adjust- 
ments will  vary  with  the  different 
carburetors.  Follow  the  procedure 
included  with  the  repair  kit. 

After  all  the  adjustments  are 
complete,    replace    the   carburetor 


COMPLETE  CURE  FOR 

'  0  • 

With  Pacco's  precise  instruction  sheet  in  hand  and  this  Pacco 
Tune-Up  Center  on  the  wall,  you  can  face  any  carburetor  and 
make  money. 

The  cabinet  contains  30  Pacco  Tune-Up  Kits  for  the  most  popular 
applications,  and  doubles  as  a  work-shelf.  Each  Kit  contains  step- 
by-step  disassembly  and  assembly  instructions, 
plus  a  clear  diagram  of  every  part. 

We'll  give  you  two  4-barrel  kits  free  with  each 
Tune-Up  Center.  Two  tune-ups  with  these  kits 
will  pay  for  your  cabinet!  Good  deal?  Then  get 
yours  at  your  supplier's  today. 

PRECISION  AUTOMOTIVE  COMPONENTS  COMPANY,  M.n<h«.i«r,  Mu.ouri 


base  gasket  on  the  intake  manifold 
and  install  the  carburetor.  Before 
attaching  the  hold-down  nuts,  it  is 
a  good  idea  to  attach  and  finger- 
tighten  the  fuel  line,  spark  advance 
vacuum  line,  and  the  heat  riser 
tube.  Since  the  carburetor  is  not 
yet  tied  down,  it  can  shift  some- 
what and  help  prevent  stripping 
the  threads  of  the  tube  fittings. 

When  tightening  the  carburetor 
to  the  intake  manifold,  tighten  all 
the  nuts  equally  and  evenly  rather 
than  fully  securing  one  nut  at  a 
time.  After  the  carburetor  is  fixed 
in  place,  the  linkages  can  be  se- 
cured and  the  tube  lines  tightened. 

When  starting  the  car,  it  may 
take  a  little  while  for  the  fuel 
pump  to  fill  the  carburetor  fuel 
bowl.  Use  this  time  to  inspect  the 
operation  of  the  automatic  choke 
and  check  for  fuel  leaks.  After  the 
engine  is  started,  the  tune-up  can 
be  completed  with  final  adjust- 
ments of  the  carburetor  idle  mix- 
ture, engine  idle  speed,  accelera- 
tion tests,  and  ignition  timing. 

THE  END.  NOW  TURN  BACK  TO  PACE  44 


I 


Elect  NADA  Directors 

Frank  S.  Edelon,  Miami,  Fla., 
and  Nelson  C.  Quillen,  New  Castle, 
Del.,  have  been  elected  to  represent 
their  states  on  the  board  of  directors 
of  the  National  Automobile  Dealen 
Assn.  Maxwell  S.  Evans,  Chicago, 
was  elected  to  represent  Metropoli- 
tan Chicago  on  the  NADA  board, 
and  will  serve  out  the  unexpired 
term  of  the  late  Clarence  J.  Mc- 
Corkle  which  runs   through   1963. 

Robert  G.  Stovall,  Jr.,  Denver, 
Col.  and  William  E.  Black,  Albu- 
querque, N.  M.,  have  been  elected 
to  represent  their  states  on  the 
board,  and  W.  J.  Bundy,  Detroit, 
Mich.,  has  been  named  to  represent 
Metropolitan  Detroit  area. 

J.  Alfred  Begnaud,  Lafayette, 
La.,  has  been  elected  to  represcBi 
his  state  on  the  board  of  directott 
of  the  National  Automobile  Dca|* 
ers  Assn.  He  succeeds  William  J. 
Cleveland,  who  did  not  seek  tt 
election. 


Can  You  Name  It? 

Answer  to  problem  on  page  1S7 

The  model  shown  is  a  1924  Cle\t^ 
land. 


/6J^ 


^\OTOR,  October  ml 


g:on 


It's  Always  T 
To  Hunt  Simi* 


continued  from 


F>^-r 


between  his  eaj^ 
continued  witi-i  il  r— :^ 
glances  at  Lou'^  «-i.^  ,~= 
riff,  "you  don't  fcaXX  _ 
ficaiion." 

"Somethin'  I   iio      ..^ 
though."   said    I_<T^^:i_ 
you  lay  for  me.    H  ^^z^^ 
ute  for  a  frie»cil^       ^^ 
happens?  I  get  i 
don't  know  why     I 

"Because  youx 
total  loss  unless  ^o 

Lou  grunted. 

"You   don't    mij;^^^ 
I  aide  brightly.     ^i£       j 
kaid's  mind   at     r^-^;^^ 
do  you?" 

Dragging  hai-ci     • 
expelling    the      so:^ 
"\ou  heard   wK^t 
angels  fear  to 


_  k- 


\ 


A.nd,  wiih  th^r. 
before    Adelaicie       ^ 
answer.  Actual  Iv, 
ing;    her    thoii^H^^^ 
Kinkaid.  and  Ki> 
the  idea  of  askirto^ 
lie  around  for    3 
not  quite  get  up 
himself  provid^ti 
turning  to  the   sa^ 
than  when  he    Ka^^ 
the  first  time  sfic 
water     cooler,      p^_ 
that  she  was  th.irs^r%^ 

"Somebody      be^^^ 
jokes?"   she    asked 
casualness  as  slie 

"No,"  snapped 
cup. 

"I  heard  cmic         _ 

[00X-TT>€ni 


i:^r^ 


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It^s  Always  Time 
To  Hunt  Salesmen 

continued  from  page  47 

between  his  ears.  Obviously,"  she 
continued  with  the  swiftest  of 
glances  at  Lou's  overhanging  mid- 
riff, "you  don't  fall  into  that  classi- 
fication." 

"Somethin'  I  do  always  fall  into, 
though,"  said  Lou,  "is  the  trajK 
you  lay  for  me.  Here  I  stop  a  min- 
ute for  a  friendly  chat  and  what 
happens?  I  get  insulted,  as  usual.  I 
don't  know  why  I  ever  stop  here." 

"Because  your  day  would  be  a 
total  loss  unless  you  did." 

Lou  grunted. 

"You  don't  mind,"  asked  Ade- 
laide brightly,  "if  I  set  Mr.  Kin- 
kaid's  mind  at  rest  about  his  job, 
do  you?" 

Dragging  hard  on  the  cigar  and 
expelling  the  smoke,  Lou  said: 
"You  heard  what  rushes  in  where 
angels  fear  to  tread,  ain't  you?" 

A.nd,  with  that,  Lou  ducked  out, 
before  Adelaide  could  frame  an 
answer.  Actually,  she  was  not  try- 
ing; her  thoughts  were  on  Phil 
Kinkaid,  and  his  problems.  She  lei 
the  idea  of  asking  Cap  about  it  rat- 
tle around  for  a  w^hile  but  could 
not  quite  get  up  the  courage.  Phil 
himself  provided  a  respite  by  r^ 
turning  to  the  salesroom,  no  gayer 
than  when  he  had  left.  Adelaide, 
the  first  time  she  saja^  J^hil  at  the 
water  cooler,  pergofMed  herself 
that  she  was  thirsty. 

"Somebody  been  telling  you 
jokes?"  she  asked  with  as  much 
casualness  as  she  could  command. 

"No,"  snapped  Phil,  draimng  his 
cup. 

"I  heard  one  you—** 

[continued  on  page  166 


/«' 


NIOTOR,  October  mi 


"About  that 

hire  in  Mr.  Kinlaicf  s» 

said. 

Cap  leaned  fomrarxS.. 
you  ever  get  an  idea  IL^ 

"Have    you  ~ 

lately?' 

"I  saw  him  just 
glum  but  I  thou^i^x 
cause  you  had  been   i 
When  you're  in  a    j^: 
you  can  make  anyh^o- 

"I  had  nothing    to 
tell    you/*   said    AdeiJ 


body  told  him  yoia'ci   ~rr»~"—  — 

hire  some  insurarx<ne       -s..^: - 

Mr.  Kinkaid  has  it   fe^^^-^T — =- 

you're  going  to  hr^c     1^^ 

this— this  policy  pei±t::^^j^T 

Cap  drummed  tii^  -  - 
desk  for  a  momenta  ^  ~-- 
deep  breath. 

X    don't    know     wrt>  -- 
you  to  hear  my  sins,*"    _ri^   ^ 
e\ery  so  often  it  seem^^     ~ 
let  you  pry  into   mv       r^  _^^ 
then   apologize    for    -;::±  ~  ^— i^ 
luiow  it  isn't  any   er>gr-~t^ 
what  happens  to  PiiXI      v^  — 
"He's  a  nice  yoirrt^     - — 
\delaide. 

"Like    about    20.r«'». 
Respite  that,  he's    a     :=r-^  *►. 
•ile  salesman.  I  have^     n    ■ 
>f    firing    him— ne^^-y^       j:;;;^ 
houghL" 
"Then  what  abour — "* 
"This  policy  pecidlt^^,    _  - 
im,"  said  Cap.  "We^j  1^3 
olf  with  him  se\er;:il     t-  — 
e  didn't  have  a  cxi^^^t  3t:^r  - 

Tie  other  day  he  bs-xr- r 

ibject  of  selling   cars^     I 
ave  him  a  pitcii    o*t?      t  - 
idn't  know  $oiiieboicf-«.     -_ 
Topping.'* 

X  hen  you  aren*t    ^- ^— _ 
im?"  said  Adelaide^ 
"I  never  like  to  na^^i.^    :.  ^ 
ents,"  said  Cap.  ""Ycse:  r— 
hen  you'll— I   lac^rx^    r~  \ 
lesman.  If  the  occ:a.^.-<-^ 
St    might    pick     titis 
an." 

"I  don't  understar^     -^ 
aren't  thinking  aboor  ir_  - 
ly  did  you  go  to  all   tj::^ 
build   up  the    jocsr     r-; 
ink  you  were  serk>^£&.* 
"1  was,"  said  Cap^ 
"But  you  said— - 
"We  don't  need  hia  r^^. 


It's  Always  Time 
To  Hunt  Salesmen 

continued  from  page  166 

moment.  Two  months  from  now 
we  may.  Either  him  or  somebody 
else.'* 

"Oh,  I  see,"  said  Adelaide. 
"You're  like  a  little  flirt  at  the  sen- 
ior prom— trying  to  get  all  the  boys 
interested." 

Cap  smiled.  "There  are  times," 
he  said,  "when  I  wish  I  were  young 
enough  to  attend  a  college  prom. 


but  I  was  never  one  for  flirtations." 
"You  must  have  another  name 
for  it." 

"No,"  said  Cap.  "When  I  was 
talking  with  that  young  insurance 
salesman,  I  was  only  doing  what  ev- 
ery dealer  ought  to  be  doing.  1  was 
looking  ahead. 

"You  see,  every  dealer  I  run  into 
at  local  affairs  or  new  model  intro- 
ductions or  association  conventions 
complains  about  not  being  able  to 
get  good  salesmen.  I  ask  them  what 
they're  doing  about  it  and  they 
stare  at  me.  What  can  be  done? 


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"I'm  not  sure  I  have  the  final 
answer,  but  certainly  more  can  be 
done  than  most  dealers  are  doing. 
When  they  lose  a  salesman,  the> 
put  an  ad  in  the  paper.  But  until 
they  do  lose  a  man,  they  don't  do 
anything. 

"We're  always  in  danger  of  los- 
ing a  man.  He  may  win  the  sweep- 
stakes or  inherit  a  fortune,  or  get 
fed  up  with  me,  or  he  might  e\en 
step  in  front  of  a  truck.  I  want  to 
be  prepared.  I  like  to  know  where 
I  can  put  my  finger  on  two  or  three 
promising  young  men  when  and  if 
the  time  comes." 

"Then,"  said  Adelaide,  bouncing 
up,  "you  aren't  going  to  fire  any- 
body just  yet?" 

v^ap  shook  his  head. 

"I  think  somebody  ought  to  tell 
Mr.  Kinkaid,"  said  Adelaide. 

"I'll  have  Wes  Moore  cheer  hira 
up.  And  I'd  like  to  give  you  a  tip. 
If  you  want  to  stay  cheerful,  stop 
trying  to  play  mother  hen  to  a  flock 
of  salesmen.  About  the  time  you 
get  ready  to  cry  in  their  beer  wiih 
them,  they  make  a  sale  and  the 
world  becomes  a  dream  of  golden 
sunsets,  rosy  dawns  and  soft  mu- 
sic." 

"In  other  words,"  said  Adelaide, 
"I'm  to  mind  my  own  business." 

—Edward  Ford 
Next  month— C7\p  employs  people 
of  influence. 

NOW  TURN  BACK  TO  PAGE  48 


Oil  Injection  Used 
On  New  DKW 

A  new  lubrication  system,  whidi 
injects  oil  into  the  engine  at  the 
carburetor,  is  used  in  the  latest 
DKW  two-stroke  engine.  The 
amount  of  oil  supplied  is  regulated 
by  engine  load  and  speed.  For  nor- 
mal driving,  the  proportion  of  oil 
to  gasoline  has  been  reduced  from 
40  to  1  on  the  previous  engine  to 
100  to  1.  At  light  loads  and  low 
speed,  the  amount  can  drop  to 
200  to  1. 

Reducing  the  quantity  of  oil  con- 
sumed by  the  engine  decreases 
smoking  and  spark  plug  fouling. 
The  separate  oil  reservoir  elimi- 
nates the  necessity  of  mixing  oil 
with  gasoline  in  the  tank.  A  warn- 
ing light  on  the  instrument  panel 
indicates  when  oil  level  is  low. 

Pistons  in  the  new  DKW  engine 
are  said  to  require  less  lubrication. 


JffS 


^OTOR,  October  1961 


"I'm  not  sure     I 
answer,  but  cerraiTa-- 
done  than  most    €±t 
Wlien  they  loie 
put  an  ad  in  ilyc 
they  do  lose  a  ie&^j 
anything. 


"We're  always 
ing  a  man.  He  mia^.- 
stakes  or  inherit     a.        i 
fed  up  with  mc^    -or- 
step  in  front  of    3.    i — z: 
be  prepared.  I  lik^       : 
I  can  put  my  fin^t 
promising  youn;^ 
the  time  comes.** 

"Then,"  said  .Xii^-  ^ 
up,  "you  aren't  ^^*^tz. 
body  just  yet?"* 

wap  shook  his   He-^  rl_ 
"1  think  somcbte^-^jz  . 
Mr.  Kinkaid,"  s^ii,"!       ^ 
"111  have  W«    XT    . 
up.  .And  I'd  like   tt-^     :r^ 
If  you  want  to    st^-* 
tr\'ing  to  play  morlx  ^-^ 
of  salesmen.   Ab^-^ii^ 
get  readv  to  crv    ir»      -'— 
them,   they   maJce      :x 
world  becomes   a    ^*  g-^ 
sunsets,  rosy   da-wrc^-^;. 
sic." 

"In  other  wonci^^^^  ^ 
"I'm  to  mind  m^   ^-^^m^r^ 


\rxt  month — C^p      < 
of  influence. 

NOW  TTTIN  R  XCIIL 


Oil  InjecTKm 
On   Xc^     T%] 


A  new  1  u  brier*  Li  i.n    ^ 
injects  oil  into    tli^r     -r — 
carburetor,    is    use^od         - 
DK\V      two-stroke  -  -  _ 

amount  of  oil  supr~*I  i^-  : 

by  engine  load  anc3    *i— .^^ 

mal  driving,  the  pir    -  ,    - 
to  gasoline  has  be^^m     ~~ 
40  to  1  on  the  pne-» 
100  to   1.  At  HsrhT     1    -^ 
speed,    the   amours t       -_- 
200  to  1. 

Reducing  the  qLx^n  r- 
sumed    by    the     ex2^x~i  — 
smoking  and  sj>aj-%.      - 
The   separate    oil      re--vi=- 
nates  the  necessir^    ^>_ 
with  gasoline  in  tl:^    -^~ 
ing  light  on  the  iosrir  - 
indicates  when  oil  l.e\  — 

Pistons  in  the  r>eT»     IT*- 
are  said  to  require   le^^s 


What  to  Do 

If  Lube  Seals  Fail 

continued  from  page  46 

called  for  now  and  in  coming 
months,  it  would  be  a  good  idea  to 
get  acquainted  with  some  service 
procedures  relating  to  this  work. 

To  replace  the  upper  suspension 
arm  spherical  joint  seal  on  1961 
Cadillacs,  it  is  necessary  to  raise 
the  front  end  of  the  car  and  place 
horses  undef  the  lower  suspension 
arms.  Then  remove  the  locking  nut 


and  special  flat  washer  from  the 
spherical  joint  stud.  Before  going 
any  further,  scribe  two  index 
marks  on  the  camber  eccentric  and 
steering  knuckle.  This  will  locate 
the  proper  position  of  the  eccentric 
on  installation. 

After  this,  strike  the  bottom  of 
the  joint  stud  with  a  soft  hammer 
to  release  the  joint  from  the  steer- 
ing knuckle.  To  get  at  the  seal,  the 
camber  eccentric  must  be  removed. 
Do  not  attempt  to  hammer  it  off; 
use  a  two-jaw  puller. 

After  cleaning  the  outer  surface 


TORQUE  WRENCHES 


^These  are  the  same  torque  wrenches 
used  and  recommended  by  leading 
engine  and  equipment  builders. 


K^S3Pi?r:!^>?. 


.^ 


^^^!?ur^-!^'*'t:^ 


This  Hark'  Guarantees: 


Guarantaed  acctirftle  forever  within  Z%  of 

maximum  tcale  reading. 

The  onty  wrench  that  permiU  accurate  use 

i>f  adapter  &  «Kteniioni.  PaUnted  piv«>tect 

handte  ciermits  concentraUd  load  position— 

the  only  way  to  obtain  accuracy  with  adapt* 

•ft  and  •xtensioni. 

Ruggad  conatruction.  Can  b«  stored  In  a  tool 

box  with  other  tools. 

Easy  to  use  as  any  socket  wrench. 

Signalling  models  and  direct  reading  stylet 

to  choose  from. 

A  complete  range  to  choose  from  to  meet 

every  service  application. 


3. 


v 


\ 


42 


i 


Valve  and     ^ 

Clutch  Spring   | 

Tester        !^ 


Test  new  as    44 


Torque  Specification  Book  for  over  130 
makes  and  more  than  1200  models  of 
automobiies,  (U.S.  and  foreicn)  trucks, 
tractors,  outboards,  motorcycles,  diesel, 
aircraft,  marine  and  small  air  cooled 
engines.  Spark  plug,  wheel  bearing,  valve 
spring  data  and  many  helpful  torque  tips 
sent  free  upon  request,  write  Dept.  604 


well  as  used 
springs.  Match  sets  of  valve 
springs  for  top  engine  per- 
formance. Check  clutch 
springs  to  prolong  clutch  life. 


of  the  old  seal  and  removing  the 
garter  spring  from  the  top  of  it» 
the  seal  can  be  removed.  Both  the 
old  spring  and  the  old  seal  should 
be  discarded.  Clean  the  exposed 
pivot  and  stud  with  a  suitable  sol- 
vent, making  sure  all  the  old  grease 
and  dirt  accumulation  is  removed. 

Now  it  is  time  to  install  a  new 
seal. 

Take  hold  of  the  new  seal  and 
turn  it  inside  out.  Place  the  snap 
ring  included  in  the  kit  over  the 
bottom  hole  and  push  on  the  seal 
until  the  snap  ring  seats  itself  in 
the  groove  around  the  hole.  Apply 
a  small  amount  of  lubricant 
around  the  hole  in  the  seal  and 
install  it  on  the  joint  stud.  Unroll 
the  seal  until  the  lip  engages  in  the 
recess  around  the  joint  housing. 

Air  Enters  Seal 

Allow  air  to  enter  the  seal  by 
momentarily  prying  the  seal  away 
from  the  joint  housing  with  a  small 
screwdriver.  Squeeze  the  seal  while 
sliding  the  snap  ring  end  up  on 
the  stud.  Lubricate  the  outer  sur- 
face of  the  seal  with  petroleum  jel- 
ly and  install  a  new  garter  spring 
on  the  seal.  Make  sure  that  the 
spring  will  be  seated  in  the  recess 
and  hold  the  lip  of  the  seal  all 
around  the  joint  housing.  Seal  re- 
placement is  now  complete. 

Reassembly  starts  with  placing 
the  camber  eccentric  on  the  joint 
stud  and  installing  the  joint  stud 
on  the  steering  knuckle.  Be  sure 
the  index  points  made  at  the  start 
are  now  aligned.  To  lock  the  as- 
sembly in  position,  install  a  stand- 
ard nut  on  the  joint  stud  and  tight- 
en until  the  camber  eccentric  locks 
on  the  knuckle.  Then  remove  the 
standard  nut  and  install  the  spe- 
cial flat  washer  and  locking  nut 
Tighten  to  50-65  Ib.-ft. 

Discard  Service  Plug 

When  assembly  is  complete,  pry 
out  and  discard  the  neoprene  serv- 
ice plug  from  the  spherical  joint 
cover.  This  plug  is  located  on  the 
top  of  the  upper  spherical  joint  as- 
sembly. Use  a  special  repacking 
gun  to  fill  the  joint  with  special 
lubricant.  A  word  of  caution:  Use 
only  a  lube  specifically  made  for 
ball  suspension  joint  sealed  lubri- 
cation systems.  Do  not  confuse  with 
special  lubricant  made  for  the 
steering  linkage  on  these  cars. 

[continued  on  page  172 


//O 


^^-XO^L^  October  1961 


of  the  old  seal  axKi 
garter  spring  frommk    ' 
the  seal  can  be 


old  spring  and  lii^ 

be  discardecL   Clt 

pivot  and  stud  wit±i     -^^ 

vent,  making  Mire  aJJ-      ^i-r 

and  dirt  accumui^n  :---^^^ 

Now  it  is  time    to        — : 
seal. 

Take  hold  of  tiie       — - 
turn  it  inside  otti_    ^^  —  ^ 
ring  included  in    rh^-^^ 
bottom  hole  and 
until  the  snap  rJTie 
the  groove  aroiinci  zl 
a     small     amouzix: 
around  the  hole 
insull  it  on  the  joi 


the  seal  until  the  Ixt> 
recess  around  the 

Air  En^i 

Allow  air  to 
momentarily  pr>  i 
from  the  joint 
screwdriver.  Sq 
sliding  the  snap 
the  stud.  Lubricate  r^^ 
face  of  the  seal  "witl^  h'^^  — 
ly  and  install  a  ne^K^  ji^- 
on  the  seal.  M^J^e  >-^^r- 
spring  will  be  seate«±  i^ 
and  hold  the  lip  c:>^  i^ 
around  the  joint  bo*_i^_-L 
placement  is  noi»'  c-lt— ni_ 

Reassembly    starts      -k     i. 
the  camber  eccencnLir     -r  — 
stud  and  installing     r±-— 
on  the  steering    kn-^^k^r- 
the  index  points  m^ ,::-    _^ 
are  now  aligned.    T~  r^    I  ^ 
sembly  in  positiotu   £:n.=?r___ 
ird  nut  on  the  joint   -^i  - 
m  until  the  camber   e-c-^  :^^ 
>n  the  knuckle-  Tlisrr^    r^ 
standard  nut   and   iT^=-i::L_ 
rial   flat   washer    anid     :  ^_ 
Tighten  to  50-65  lb_-f-L 

When  assembly  is  Ot^-^ir 
»ut  and  discard  the^  tsc*-^^ 
ce  plug  from  tKe 
over.  This  plug  is 
op  of  the  upper 
embly.  Use  a  sf 
un  to  fill  the  joiiac 
uibricant.  A  word  <^ 
nly  a  lube  speci^r^fci^ 
all  suspension  joLx^c  ^s^ 
ition  systems.  Do  c»c»c  *r 
3ecial  lubricant 
eering  linkage  oo 

[C0NTINXJX3>    o  * 


What  to  Do 

If  Lube  Seals  Fail 

continued  from  page  170 

When  applying  the  lube,  do  not 
permit  the  seal  to  balloon,  for  this 
will  shorten  its  life.  After  lubrica- 
tion, install  a  new  service  plug  in 
the  spherical  joint  cover,  install  the 
wheel  and  lower  the  car.  Check  the 
wheel  camber  and  adjust  if  neces- 
sary. 

Should  there  be  signs  of  seal 
leakage  on   any   Ford   Motor  Co. 


cars  having  sealed  lubrication,  the 
factory  recommends  that  the  ball 
joint  unit  be  replaced. 

To  replace  a  lower  ball  joint  as- 
sembly on  1961  Ford,  Mercury  and 
Continental,  raise  the  car  and  place 
horses  under  the  frame  sub-assem- 
bly behind  the  wheels.  Remove  the 
wheel  and  examine  the  ball  joint 
fixture  beneath  the  lower  arm.  If 
the  ball  joint  assembly  is  riveted  to 
the  lower  arm,  drill  a  i/^  in.  pilot 
hole  through  each  rivet.  Then  drill 
off  the  rivet  head  with  a  y^  in.  drill 
and  drive  the  rivets  out. 


Have  you  checked  lately 
on  what  you  spend 
for  outside  press  jobs? 


Add  up  what  you  now  spend  for  outside 
press  jobs — induding  the  hidden  cost  of 
having  work  delivered  and  picked  up.  Then 
compare  this  with  the  cost  of  owning  an 
Acco  Hydraulic  Press.  You'll  soon  dis- 
cover you  would  be  money  ahead  with  an 
ACCO  press  in  yoiff  own  shop  for  straight- 
ening, parts  removal,  or  any  one  of  many 
repair  jobs.  And,  you'll  find  that  on  a  **cost 
per  day"  basis  an  acco  Hydraulic  Press 
is  a  profitable  investment. 

Here  are  just  a  few  of  the  superior 
engineering  features  and  advantages  which 
acco  Hydraulic  Presses  offer:  || 

•  Avallabto  in  25,  40.  60.  80  and 
150  ton  capaeiti«a 

•  Air  or  manuai  operation,  or 
a  combination 

•  Units  to  convert  from  manuai  to 
air  operation 

•  Safety  vaive  in  oii  iine  prevents 
overioading 

•  By-paee  prevents  over- extension 
off  ram 

•  Deptli  gage  accurateiy  indicates 
ram  movement 

•  V-type  paclcing  reduces  ffriction 
For  complete  information,  contact  your 
acco  Equipment  jobber.  If  you  don't  know 
his  name,  write  us  at  York,  Pa. 


Univeraal 
Teat  Centers 

For  checking 
run-out 
of  shafts 
and  ax  las 


Rivet 

Upsetting 

Tool 

For  hot  and 
cold  rivat 
upsetting 


Auxiliary 

Arbor 

Preaa 

3-ton  capacity 
.  For  light 
Joba... 
Available 
with 
all  modela 


^«*» 


ACCO  HYDRAULIC  PRESSES 

Acco  Equipment  Division  •  American  Chain  A  Cable  Company,  Inc. 
York,  Pa.,  Chicago,  New  York,  Denver,  Son  Francisco,  Bridgeport,  Conn. 


Position  a  jack  under  the  lower 
arm  directly  under  the  coil  spring. 
Raise  the  jack  so  the  coil  spring  is 
slightly  compressed.  Remove  the 
cotter  pin  from  the  ball  joint  stud 
and  take  off  the  nut. 

Install  a  ball-joint  removing  tool 
against  the  ends  of  the  upper  ami 
lower  stud.  Turn  the  ;.djustment 
on  the  tool  until  both  studs  are  un- 
der tension.  Using  a  soft  hammer, 
tap  the  spindle  near  the  lower  stud 
until  the  stud  pops  out  of  the 
steering  knuckle.  To  remove  the 
ball  joint  assembly,  the  jack  sup- 
porting the  lower  arm  can  be  low- 
ered. The  lower  arm  should  be 
cleaned  and  examined  for  cracks 
and  burrs  resulting  from  the  drill- 
ing operation. 

From  the  replacement  kit,  re- 
move the  new  ball  joint  assembly, 
insert  the  stud  of  the  new  ball  joint 
through  the  lower  arm,  through 
the  bore  in  the  knuckle  and  attadi 
the  retaining  nut  finger-tight.  Us- 
ing the  case-hardened  nuts,  bolts, 
and  washers  that  come  in  the  kit, 
secure  the  ball  joint  plate  to  die 
lower  arm.  Torque  these  nuts  to 
28-45  Ib.-ft.  and  the  ball  joint  stud 
nut  to  70-90  Ib.-ft.  Do  not  forget  to 
install  a  cotter  pin  in  the  stud  nut. 

Remove  the  lube  plug  that  is  lo- 
cated directly  under  the  ball  joint 
assembly.  Using  a  special  gun  and 
special  grease  specifically  made  for 
sealed  lubrication  cars,  lube  the 
ball  joint.  Replace  the  serv^ice  plug, 
lower  the  car,  and  check  caster, 
camber  and  toe-in. 

THE  END.  NOW  TURN  BACK  TO  PAGE  47 


What  Caused  This? 

Answer  to  problem  on  page  68 

When  the  transmission  was  re- 
built, the  snap  ring  was  not  seated 
fully  in  its  groove  in  the  clutch  ql- 
inder.  When  the  ring  worked  loose, 
the  clutch  plates  came  out,  chew- 
ing up  the  ends  of  the  splines. 


I/J^ 


Tread  Wear  Improved 

A  new  synthetic  rubber  that  re- 
portedly will  provide  35  per  cent 
more  tread  wear  and  eventually 
may  almost  double  tire  life  has 
been  announced  by  the  Goodyear 
Tire  and  Rubber  Co.  The  man 
made  rubber,  known  as  budene,  is 
now  in  production. 

^O-Y  C^^ ,  ^vNs5fc«c  1961 


Positioo  a  jack, 
arm  directly  imdea-    tn 
Raise  the  jack  so 
slightly    com] 
cotter  pin  from  xiuc 
and  uke  off  the  ozx. 


Install  a  ball-joiii-] 
against  the  ends  of 
lower  stud.  Turn 
on  the  tool  until 
der  tension,  Usin^ 
lap  the  spindle  i 
until   the   stud 
steering  knuckle:-       ^       -*  ~         ^ 

ball  joint  asseml>l^  _  j 

porting  the  lower    ,ss_^^=^     _  y 

ered.   The   lower-       ^^   '   ^- 
cleaned   and   exam  i  ^^ — ^_i 
and  burrs  resulting-      1=^     ^ 
ing  operation.  >j 

From    the    rrpl^A   f        _-  ^ 

move  the  new  fc>5LLL       ^  1^^=^^  c< 

insert  the  stud  of  r?-^^^    r:— -• 
through   the    lo-^-eir       ^lt-t 

the  bore  in  the  km  j^— ^    ^ 

the  retaining  nur     ^^?— >-^-*--  ^ 

ing  the  case-harcic  .L^mm^zd     _-  s 

and  washers  thar    cm-*^^s*    :  I 

secure  the  hall    jo 

lower  arm.  Toxnq 

28-45  lb -ft.  and   tr«- 

nut  to  70^90  Ib.-f  t- 

install  a  cotter  pin    f-gg    - --  . 

Remove  the  lube-    ir*    ^^ 

cated  directly  un 

assembly.  Using  a^   ^s^X3ierL^_L  t 

special  grease  sp>ecl  r:5?r:i._  -  i 

sealed    lubrication 

ball  joint.  Replace  rJ^^r  -ic^  ^ 

lower   the  car.    aoci     ..-ir 

camber  and  toe-in. 

THE  END.  NOW  TTrR>*    ^-^.tTm 


What  Caused 


Answer  to  problem  ciis:    irw_^ 

When  the   iransirs^r^ 
built,  the  snap  rixi:^   ^-.^^ 
fully  in  its  groo\-«  i"ci   ^^- 
inder.  When  the  rict::::  ^ 
the  clutch  plates 
ing  up  the  ends  c»f 


Tread  W 

A  new  synthetic  x-ts.fe: 
X)rtedly  will  pro>~i<^.  - 
nore  tread  wear  ^:^Ki 
nay  almost  doulftl^  -^^ 
)een  announced  1>^  ^ji^ 
Fire  and  Rubber  CT^  .. 
nade  rubber,  kno^^-ra  ^^^^ 
low  in  productic^:^^ 


F 


s 


t 


\ 


Monterey  Only 
Full-Size  Mercury 


continued  from  page  60 

assembly  looseness  when  the  car's 
weight  is  off  the  wheels.  This  con- 
dition sometimes  resulted  in  un- 
necessary replacement  of  ball 
joints.  Retaining  cups  are  made  of 
heavier  steel  than  formerly  and 
have  greater  lubricant  capacity.  A 
low-friction  plastic  thrust  washer 
has  been  incor[>orated  in  the  low- 
er joint  to  reduce  steering  effort. 


The  same  engine  line-up  of 
three  V-8's  and  a  6  is  continued  in 
1962.  Mechanical,  self-adjusting 
rocker  arms,  introduced  as  a  run- 
ning change  in  1961,  are  contin- 
ued in  the  6  cyl.  engine.  Rocker 
arms  are  made  of  cast  aluminum 
and  the  same  material  is  used  for 
the  housing  of  the  new  rotor-type 
oil  pump. 

Carburetors  of  all  V-8  engines 
have  new  plastic  needle-valve  seats, 
designed  to  prevent  flooding 
caused  by  dirt  particles  lodged  un- 
der   the    needle    valve.    Throttle 


A  few  calm  statements  by  Hinckley  Myers 
about  their  new  product,  FASTESTOR 


It's  colossal,  Mr.  H! 
It's  astonishing! 
And  it's  all  ours! 


I  It's  the  first  and' 

\  only  one  of  its  kind! 

\     We've  done  the  incredible! 


"Take  a  bow,  Mr.  H,  while  T  tell  'em  about  Fastestor,  our  n^w  fuel  and 

temperature  indicator  systems  testing  instrument  .  .  .  how  it  checks  fuel 

and  temperature  dash  gauges,  wiring  harnesses  and  gas  tank  and  engine 

heat  sending  unjts.'' 

•'Keep  talking,  Mr.  M.  I  can't  stop  bowing." 

"With  our  Fastestor,  servicemen  can  now  get  right  to  the  trouble  spot 

in  fuel  and  temperature  indicator  systems.  No  more  time-consuming 

replacement  of  the  gauge,  sending  units  and  wiring  harness!  No  more 

trial  and  error  method  of  testing  with  a  stock  unit." 

•*A  real  speeder  up-er,  eh,  Mr.  M?" 

**Minutes!  Mere  minutes  for  a  simple  hook-up  of  the  Fastestor  and  all 

cars  with  one-wire  systems  are  quickly  diagnosed  for  faulty  components. 

And  it\s  made  to  remain  up-to-date  for  years!  And  gad,  Mr.  H,  the 

price  is  phenomenally  low! 

"And  don't  you  just  love  the  name.  Mr.  H?" 

See  the  Fastestor  display  at  your  H-M  Jobber. 


Air  Conditioning  Service  Unit 


Hang-Over  Tune-up  Hoist 


t 


Complete  servicing  Station: 
purging,  evacuating,  charg- 
ing, testing.  Exclusive  fea- 
ture: controlled  heat  of 
refrigerant. 


Slides  you  over  the 
engine  for  close  work. 
Adjustable,  lightweight. 
Easy  to  store.  No  more 
damaged  fenders. 


SELECT  SERVICE  TOOLS  A  EQUIPIWIENT 

hinckley  myers  company 

28501  mound  road|  warren,  michioan 
sales  department 


J74 


plate  bushings  are  also  made  of 
plastic. 

A  water-heated  carburetor  spac- 
er, inserted  in  the  heater  line, 
heats  the  fuel-air  mixture  in  352 
and  390  cu.  in.  V-8's.  Hot  water 
flows  through  a  passage  around  the 
carburetor  throats  to  assist  vapori- 
zation and  prevent  icing.  A  limited 
amount  of  exhaust  gas  flows 
through  the  small  crossover  pas- 
sage to  provide  additional  heat,  but 
the  manifold  heat  control  valve  has 
been  eliminated. 

A  three-speed  manual  transmis- 
sion is  available  with  all  engines 
except  the  390  cu.  in.  V-8.  An  in- 
terlock in  the  linkage  prevents 
shifting  into  first  or  reverse  unless 
the  clutch  is  fully  released.  M^ 
chanical  advantage  in  the  linkage 
has  been  increased  25  per  cent  to 
make  shifting  easier. 

Regulates  Pressure 

Another  1961  running  change 
which  has  been  continued  in  1962 
models  is  the  vacuum  throtde  con- 
trol for  the  two-speed  automatic 
transmission..  Throttle  pressure  in 
the  hydraulic  control  system  is  reg- 
ulated by  manifold  vacuum,  elim- 
inating transmission  throttle  link- 
age adjustment.  The  vacuum  con- 
trol was  introduced  previously  on 
the  dual-range  Merc-O-Matic 

The  two-sp>eed  automatic  is 
available  with  any  engine  except 
the  390  cu.  in.  V-8,  while  the  dual- 
range,  three-speed  type  can  be  ob- 
tained with  any  V-8  engine. 

[continued  on  pace  176 


MOTORfl 

"No,  thanks.  I'm  look- 
ing for  a  station  that 
gives  trading  stamps" 


Super-Strength  bearing  takes  3-ton  engine  loads 


This  is  the  new  Federal-Mogul  AP  steel-backed 
aluminum  bearing.  It  can  take  pounding  up  to  6,000 
pounds  per  square  inch  (pressure  equal  to  the  weight 
of  this  medium  truck).  This  bearing  was  designed  by 
Federal-Mogul  engineers  for  the  new  kind  of  engines 
appearing  today  .  .  .  shorter  engines  with  high  horse- 
p)ower,  high  compression,  and  reduced  bearing  area. 

The  secret  of  this  bearing's  superiority  lies  in  its  new 
aluminum-alloy  lining.  It  has  both  the  high  strength 
of  aluminum  and  good  bearing  "oiliness".  And  in 


addition  to  its  exceptional  fatigue  strength,  this 
Federal-Mogul  aluminum  bearing  is  also  highly  re- 
sistant to  corrosive  engine  acids. 

This  AP  aluminum  bearing  is  just  one  in  the  complete 
Federal-Mogul  line.  Others  include  the  5-layer  copper- 
alloy,  straight  copper-alloy,  and  babbitt  bearings. 
Each  is  designed  for  a  particular  engine  . . .  and  gives 
superior  service  in  it.  Whatever  bearing  you  need  for 
replacement,  rely  on  Federal-Mogul  and  be  sure  of 
customer  satisfaction.  See  your  Federal-Mogul  jobber. 


FEDERAL-MOGUL  »«"i  BEARINGS 

FEDERAL-MOGUL  SERVICE 
DIVISION  OF  FEDERAL-MOGUL-DOWER  DEARINGS,  INC.    •    DETROIT  13^  mCMLWH 


MOTOR,  October  1961 


V 


Inly 
ercury 


page  174 

g  brakes  are  con  tin- 
d  equipmeni.  Drums 
led  after  casting  and 
ling  to  relieve  in* 
and  prevent  diMor- 

<  type  of  heater  is 
ew  cars.  The  water* 
h  eliminated  and  in* 
ature   controlled    by 


mixing  hot  a.nd  cold  fresh  air  in 
the  desired  proportions.  A  damper, 
operated  by  a  temperature  control 
on  the  dash,  directs  a  f>ortion  of 
the  incoming  air  through  the  heat- 
er core,  after  which  it  k  mixed 
with  unheated  air  in  a  blending 
chamber,  then  forced  through  the 
out  lets  to  the  passenger  compari- 
inent. 

New  windshield  wiper  blades 
are  15  in.  longt  compared  with  13 
iiL  for  those  on  the  1961  cars,  in- 
creasing the  cleared  area  by  20  jier 
cent.  A  single-speed  electric  wiper 


ur  N'A-P' A  Jobber  your  supply  source  for  automatic 
amission  parts,  parts  kits,  and  service  information 


i¥€rytli]fi0  Yoii  Neod 
For  AutomoUc  Transtnlsslcii}  Repairs 


iMM?' 


lies  &.  Service  by  Aided  Automolive  Parts  Co. 


is  standard,  while  a  two-speed  wip- 
er with  washer  is  optional. 

The  new  turn  signal  switch  has 
a  plastic  body,  said  to  be  selMo- 
bricating  for  life.  Durability  is  re- 
ported to  be  increased  and  cancel- 
ling action  more  uniform. 

Each  of  the  two  series  includes 
a  two-door  hardtop,  four-door 
hardtop  and  four-door  sedan.  A 
two-door  sedan  is  available  only  in 
the  Mbnterey  series  and  the  only 
convertible  offered  is  in  the  Mon- 
terey Custom  series.  The  lower- 
priced  Commuter  station  wagon 
and  the  fancier  Colony  Park  mod- 
el are  each  offered  in  six-passenger 
and  nine-passenger  versions. 

THE  END.  NOW  TURN  BACK  TO  PAGE  61 


Highway  Spending  Upped 

States  distributed  $3,400,000,000 
for  state  highways  and  $1,300,000,- 
000  for  local  roads  and  streets  in 
1960  according  to  Rex  M.  WTiii- 
ton.  Federal  Highway  Administn- 
tor.  Funds  distributed  came  from 
$5,300,000,000  collected  in  sutc 
motor-fuel  taxes,  motor-vehicle  reg- 
istration fees,  and  allied  road-user 
imposts. 

The  total  of  $4,700,000,000  for 
highways,  roads  and  streets  was  6.8 
per  cent  greater  than  the  $4,400,- 
000,000  spent  in  1959. 


New  Brockway  Engine 


This  478  cu.  in.  heavy-duty 
gas  engine  develops  200  hp 

A  new  heavy-duty  gasoline  engine 
for  Brockway  medium  and  medium- 
heavy  trucks  has  been  introduced. 
Developing  200  hp  from  478  cu.  in., 
engine  has  3^  in.  hardened  crank- 
shaft, positive-rotation  sodium- 
cooled  exhaust  valves  and  chronM- 
molybdenum  iron  cylinder  blocL 

MOTOR.  Oaober  1961 


iENTING  THE  AUTOMOTIVE  SERVICE  INDUSTRY'S  FINEST  WHEEL-ALIGNER  GROUP 


UNTER 

GROUP    904-ET 

kAd  Ikt  Bmi-Mm  Tmljm 

L  24"  HEIGHT-Plenty  of  room!  Work  ^^jining-up"— 
'ou  should — rolher  than  *Mying-down*'  on  a  creeper. 

CE-SAVING — complete  group  recjuires  only  21  1/2  feet 
ack  is  just  16'  long!  Will  handle  the  smaltest  or  biggest 
)"  wheelbose)  passenger  car— also  light  trucks. 

ILY-INSTALLED  ANYWHERE— ground  floor,  basement 
ipper  level.  Rock  con  easily  be  relocated,  if  desired, 
save  the  cost  of  a  pit. 

SPECIAL  COMPRESSOR  NEEDED— rack  will  lift  7000 
vehicle  at  1 50  lb.  air  pressure. 

iOTE  ''PUSH-BUnON"  CONTROL— allows  easy,  ''one- 
1"  operation  from  the  vehicle.  Large  mirrors  on  cabinet 
ie  driving  on  and  off  rock. 

IITIVE  SELF-AaiNG  LOCKS— offer  guaranteed  safety 
e  working  under  cor.  Safety  chocks  prevent  vehicle 
n  rolling  when  rack  is  lowered. 

LY  &  EASILY  ADJUSTABLE— on  large,  easy-to-turn 
>rs.  Will  handle  40"  to  68"  tread  widths. 

V-TYPE  JACK  STANDS— support  air-jocks  for  **clear 
er-aisle"  movement  under  the  cor — no  obstructing 
k  beams! 

lOVABLE  RUNWAYS— provide  un- 
tructed  working-space  all-around  the 
it-wheel  and  suspension-system  areas, 
jer  runway  sections  available  for 
'icing  ambulances,  special  vehicles. 


ALIGNMENT     •    MUFFLERS 

BRAKES       •   SHOCKS 

TIRES     #   FRONT-END  PARTS 


/Now  ONE  RACK  For  All  These 
Other  Undercar  Services,  Too! 

Here's  the  newest  and  mosf-versatf7e  rock  available  on 
the  market!  Hunter's  superior  engineering  offers  you  a  new 
power-rack  which  not  only  is  the  ultimate  for  aligning  opera* 
tions,  but  is  mode-to-order  for  all  your  money-making  under- 
the-cor  and  wheel  services  .  .  .  replacement  of  mufflers,  tail- 
pipes, shock-absorbers  and  broke-linings,  tire-work  and  the 
installation  of  front-end  replacement  parts!  You'll  keep  this 
new  Hunter  LINE-A-LIFT  rock  busy  full-time  making  extra- 
profits  and  satisfied  **come-back"  customers.  Write  today, 
or  call  your  Hunter  jobber,  for  all  of  the  exciting  details. 


>EPENDENTLY-SPRUNG  REAR 
EELS— ore  easily  settled  in  normal 
d  position  without  moving  or  turning 
around. 

F-CENTERING  PEDESTAL  WHEEL- 

LLS — automatically  position  front 
(els  for  turnplotes  when  you  drive-on. 

ift  WHEELS — hong  free  for  compen- 
ng  and  other  wheel  services. 

OR,  October  1961 


•  LITE-A-LINE 

Oppeal... 


— . ^ 

to   HUNTER  ENGINEERING  COMPANY  | 

Hunt«r  Avenue  and  Ladue  RockI,  St.  Louis  24,  AAo.  | 
Fleate  tend  complete  information  on  the  I 

•  D  Hunter  Deluxe  Tune-ln  Wheel  Balanctf    | 

•  Q  Hunter   Lite-A-line  Wheel  Aligner  j 

Nome •  I 

AddreM «l 

c»^ '^^^^--^K^cX 


I 


rs 
itch 


gc  tjl 


t|ii:il  that  of  a  cnr 
il  cliiuli  :fn(l  irans- 

rican  autnniatic 
ears  ago  or  nimc 
n  versions,  ihe 
is  opLTatetl  Ijy  vn- 
-.  ra I  her  than  \a(- 
I  with  some  of  the 
tvfxeSp  it  el i ruinates 


Added  to   1962  Classic  series  is  this  t^vo-door 
sedan,  offered  in  400,  Custom,  De  luxe  versions 


AMPION 


XCLUSIVE 

tm. 

/lONITOR 

■/ 

tiy  "down  rime'*  .  . 
-  equipmenf  agotnsf 
ufomafkaUy    discon- 
rom pressor  when  the 
ps  below  normal  op- 
je. 

1/r  Compressors  are 
single  and  two  sfage 
ing  from  J4  fo  20  Hp. 

S^ 

/ 

P 

h0  m^B^SK^^mI 

RmpreBenfafives  in 
Fflncipai  Cities 

^^H^^V^                VmitI 

d^i^Ji^^^H  J  1 

Champion 

K^R  "     i^H 

mi    m 

I 

¥i 

PNEUMATIC 

/ 

WM 

1 

MACHINERY    CO. 

^ 

/ 

PKINCerON  3,  ILUNOIS 

MPRESSORS 


(omjjletely  liie  need  for  a  dutdi 
]>cdal, 

riie  chttch  has  a  ronventioiu) 
d\M  a  nil  pressLtre  plaie*  but  the 
le\eis  have  been  reaminged  so  tli2l 
{]w\  engage  the  clutch,  instead  o( 
rcka^in^  it  as  in  the  usual  d^ign. 
With  ilie  enj^ine  shut  off,  the 
(  Imh  h  is  releaveti. 

As  the  throttle  is  opened,  with 
I  lie  iransniissioii  in  first  gear,  cn- 
!^ine  oil  [>ressiire.  increasing  with 
speed,  Hows  through  a  control 
\al\r  to  a  servo.  Pressure  agaimt 
[he  srrvo  piston  ojicrates  the  link- 
age to  engage  the  chitch.  Oil  prtv 
^U1L■  is  Tuodulaied  by  a  valve  coiv 
iir>lle(I  in  a  \arnum  diaphragnt 
V[  hii^h  tortjue,  when  manifold 
^atlJl^n  is  low,  oil  pressure  to  the 
ihjuh  is  iiureased.  At  light  load 
liii^h  nianiinhl  \arnum  acts  on  the 
th.iphraL;Tn   to  redure  oil   pressure 

Operates  Solenoid 

W'heti  L^ears  ate  shifted,  inkial 
moMnient  of  [he  sl>ifi  lever  i"k>so 
a  s\vt[ih  nil  the  steering  column '.<i 
r}pr[\ue  a  solenoid.  The  solenou^ 
(niinols  a  \al\e  whieh  releases  osl 
jiK  ssure  in  the  ser\  n  and  allo\^-s  the 
«  Itiit  h  tn  iiisen^a<ie-  When  (he  shifi 
Ins  hern  cninpleted.  die  elcctricj- 
(in  nil  is  broken  and  oil  presjjun: 
aLi-un  is  sMjiplied  to  the  servo. 

1  111  parkint^  in  ^car.  the  diiicti 
( .m  be  enga^^ed  nianiiallv  bv  i 
knob  under  die  instrinnent  pinel 

1  hi>  kiinb  is  connected  to  the  hnl- 
JUL  111  the  tr,ursinis>ion  b\  i 
uhle. 

\ll  Ramblers  continue  to  offer  3 
JiMHc  ol  niannal  transmission* 
oMtthivt  or  automatic,  A  new. 
Hint'    unnjiati    automatic    on   the 

\fiuMcan  and  Classic  has  a  smaller 
iin(]iir  u>n\erter,  which  is  said  ^'^ 
U'thue  hydraulic  spin    loss  and  i^^ 

[CONTIM  FD  ON  PACE  180 

^\OTOR,  October  1961 


i 


■YPB^ 


uv.*^ 


'^y 


'^'^A 


t'tic 


tv- 


'^J 


This^  %^„ 


Profit-PaiTVlaKeYou  Ivlone 


^^^     ^ 


e  Puritan  Brake  Products  line  will  help  yoo  capture 
!  hydraulic  brake  work  going  past  your  door.  You  can 
into   this  profitable   business  by   simply   contacting 
IT  jobber  for  Puritan  details. 
ake   Fluid  Repair  Kits 

sister  Cylinders      Brake  Hose  and  Fittings 
leel  Cylinders        Steel  Brake  Lines 
Stop  Light  Switches 


,^^-i*    V 


'^% 


^|r;i^ 


H  The  WEATHERHEAD  Company 

HJV         DEPT.  T10  ^„,^  ^ 

\m  /         CLEVELAND  8,  OHIO  BRAKE  FLUID  UC  OUN  MATMESON  CHEMlOa  CORP. 


A  Puritan  Extra:  I 
all  improved  numi 
tern  for  easier  inve 
trol  plus  a  tamper-p 
OUN  MATMEsoN  CHEMioa  CORP.  to  save  you  time  ai 


OTOR,  October  1961 


ffers 
Clutch 

i  page  178 

;d  to  the  torque  char- 
iie  6  cyl.  engine. 
Icing  system  with  tan- 
cylinders  is  standard 
s.  The  rear  cylinder 
ont  brakes,  while  the 
is  connected  to  the 
£ach  master  cylinder 
filler.  Should  either 
>rakes  fail,  due  to  loss 


of  fluid,  the  other  pair  will  still  op- 
erate. Self-adjusting  brakes  are  now 
standard  throughout  the  line, 
while  power  brakes  are  optional. 

Chassis  lubrication  interval  has 
been  extended  from  1,000  to  SS, 
000  miles  on  the  Classic  6  and  Am- 
bassador V-8.  On  the  American,  it 
has  been  increased  to  2,000  miles. 
Oil  change  period  has  been  length- 
ened from  2,000  to  4,000  miles  on 
all  models.  Automatic  transmission 
fluid  changes  are  now  recommend- 
ed at  25,000,  rather  than  15,000 
miles.    Manual    transmissions    re- 


laUE  TESTED  STARTERS 
IN  FOR  PERFORMANCE 


actory  Rebuilt  Starters  are  proven  for  performance  by 
own  specially  developed  "Torque  Test."  This  is  a  mul- 
cting procedure  which  includes:  1  -A  free-running  test, 
Id  test,  3-A  lock  test 

ests  are  calibrated  in  foot  pounds  of  torque.  They  meas- 
>erage  and  voltage  draw  under  conditions  more  rugged 
tual  service  and  match  OEM  specifications. 

rrow  Starter  must  pass  the  "Torque  Test"  before  leaving 
it.  Any  that  fails  is  rejected  and  reprocessed.  This  is  the 
tandard  of  quality . . .  every  Starter  (and  every  Generator) 
t  proven  fit  for  service  before  it  is  shipped. 

For  more  information,  write . . . 

I  ARROW  ARMATURES  COMPANY 

Boston  34,  Mass.  •  Spartanburg,  S.  C. 


quire  no  periodic  drain  and  refill 
A  factory  fill  of  coolant,  guaran- 
teed for  24,000  miles  or  two  ycan^ 
is  optional  at  extra  cost.  Batteria 
are  guaranteed  for  the  same  period 
and  are  said  to  require  water  only 
three  or  four  times  a  year. 

The  Ambassador  V-8,  now 
mounted  on  the  108  in.  wheel- 
base  of  the  former  Classic  V-8,  ^^ 
tains  its  327  cu.  in.,  250  hp  engine. 
With  four-barrel  carburetor  and 
9.7- to- 1  compression  ratio,  the  pow- 
er-pack version  of  this  engine  puis 
out  270  hp. 

The  Classic  6  cyl.  engine  with 
aluminum  block  will  be  standard 
on  400  models  and  optional  on 
Custom  and  De  luxe  models,  whidi 
will  use  the  cast-iron  version  of  die 
same  engine  as  standard  equip- 
ment. The  L-head  engine  contin- 
ues as  standard  on  the  American 
Custom  and  De  luxe,  with  the  over- 
head valve  powerplant  optional  on 
these  models  and  standard  on  the 
400. 

Suspension  Changed 

Front  suspension  has  been  rede- 
signed on  the  Classic  and  Ambas- 
sador. A  single  lower  control  arm 
with  outer  ball  joint  replaces  die 
double  arms  used  previously.  A 
rear-facing  strut  controls  fore-and- 
aft  movement  of  the  wheel.  The 
Ambassador  employs  a  sway  bar  at 
the  front. 

Road  clearance  has  been  in- 
creased to  7  in.  on  the  Classic  and 
Ambassador  and  6^  in.  on  the 
American.  Shock  absorbers  with 
[continued  on  page  182 


^^^0m 


mzMK. 


'Do  you  carry  brake  fluid?" 
M.OTOR,  October  1961 


I 


U  PONT  MOISTURE  GUi 


tarts  wet  en 


■"^*. 


i's  a  versatile  new  product  that  actually  gets  under 

drives  out  moisture  from  wet  ignition  systems.  Mols- 
Guard  also  deposits  an  invisible,  protective  film  that 
rs  an  excellent  corrosion  barrier  on  nnetal  surfaces, 
ddition.  Moisture  Guard  is  one  of  the  best  penetrat- 
lubricants  ever  made.  It's  in  a  handy  spray  can. 
dreds  of  uses  for  the  car  and  home. 


;ure  Guard  is  a  penetrating  lubricantj  that  loosens  rusted  fittmgSp 
bottSi  screws  and  locks. 


eETTER    THINGS    FOR  BETTER    UViNG 
.  ,  .  THROUGH    CHEMISTRY 


U  PONT  NO  "7"  PRODUCTS 


Every  service  station  or  gars 
dreds  of  uses  for  this  produ 
glove-compartment  size  fc 
sales.  Order  from  your  joblx 


DTOR,  October  1961 


ffers 
Cluich 


page  ISO 

springs  are  optional 
:an, 

r  idler  arm  and  btjsh* 
lerican  have  been  re* 
?dure  steering  effort, 
reason,  steering  ra- 
odels  have   been    in- 

ipping  process  to  pre- 
1    is   continued.    For 


greater  protection,  1962  models  of 
all    series   have   galvanized   rocker 

panels. 

A  new  option  is  the  Lounge  Tilt 
front-passenger  seat*  A  hydraulic 
pump,  actuated  by  a  handle  on 
the  right  side  of  the  seat,  raises  and 
tilts  the  cushion.  The  tilting  mech- 
anism is  available  with  individual 
reclining  seats  of  the  conventional 
type  or  reclining  bucket  seats. 

Optional  headrests,  previously 
offered  only  on  Classics  and  Am- 
bassadors, are  now  available  on  the 
American. 


ITLY  MOUNTED  AND  CONNECTED  UNDER  THE 
IS  LITTLE  SILVER  BEAUTY  PACKAGE  OF  POWER 
TO  CHARGE  A  BATTERY  UNDER  ALL  CONDITIONS 


i?en  a  soaking — ^doesn*t 
ither  does  engine  heat, 
is  any  installation.  Out- 
terminals  for  permanent 
I   battery.   Wrap-around 


cord  holder  for  extra  convenience.  For 
12-v  systems*  delivers  2  amps  or  trickle. 
Puts  starting  charge  in  dead  battery  in 
less  than  V2  hour,  full  charge  overnighL 
Triple' A  Specialty  Company ,  Chicago 


FG   FOR  THE  BATTERY  BUT  THE   BATTERY    ITSELF  I 


The  side-hinged  rear  door  is  con- 
tinued on  the  Classic  and  Ambassa- 
dor three-seat  station  wagons  and  is 
optional  on  two-seat  models.  Open- 
ing angle  has  been  increased  from 
75  to  90  deg.  for  easier  loading. 

New  this  year  is  a  two-door  se- 
dan in  the  Classic  series.  It  is  of- 
fered in  400,  Custom  and  De  luxe 
models.  A  four-door  sedan  and  two- 
seat  station  wagon  in  each  of  these 
three  grades,  plus  a  three-seat  wag- 
on, brings  the  total  of  Classic  mod- 
els to  10. 

The  12  American  models  in- 
clude a  400  convertible  and  two- 
and  four-door  sedans  and  station 
wagons  in  400,  Custom  and  De 
luxe  versions. 

Custom  and  400  four-door  se- 
dans and  two-seat  wagons,  plus  a 
three-seat  wagon,  make  up  the  Am- 
bassador series. 

THE  END.  NOW  TURN  BACK  TO  PACE  62 


Tips  on  Installing 
Tempered  Glass 

continued  from  page  42 

operate  smoothly  and  reduce  the 
possibility  of  damage.  It  is  well  to 
remember,  breakage  occurs  more 
from  damage  to  the  edges  than 
from  striking  the  surface. 

All  these  measures  are  necessarjr 
because  of  the  way  tempered  glass 
is  made.  The  sheet,  after  it  is  cut,  is 
subjected  to  controlled  heating  in 
a  furnace,  followed  by  rapid  cool- 
ing with  jets  of  air.  Since  the  outer 
surface  cools  more  rapidly  than  the 
inside  of  the  glass,  stresses  are  set 
up  in  the  glass  sheet.  In  the  event 
of  a  blow  severe  enough  to  cause 
breakage,  the  total  area  of  the 
glass  breaks  up  into  relatively  tiny 
fragments.  These  small  pieces  have 
no  sharp  edges  or  comers. 

This  is  quite  different  from  the 
process  used  for  laminated  glass. 
This  is  made  by  sandwiching  a 
sheet  of  clear  plastic  between  two 
sheets  of  glass.  Should  a  break  oc- 
cur at  any  p)oint  in  the  glass,  the 
plastic  interlayer  will  hold  the  frag- 
ments together  and  minimize  the 
amount  of  shattering  and  scatter- 
ing of  loose  particles. 

The  chances  of  mishap  can  be 
kept  to  a  minimum,  if  extra  care 
and  special  precautions  are  heeded 
when  installing  tempered  glass. 

THE  END.  NOW  TtFRN  BACK  TO  PAGE  43 


MOTOR,  October  1961 


Dealers  know  that 


SALES  BEGIN 

IN  THE  EXCITING  OCTOBER  PM 


Leading  automotive  manufacturers  back 
up  their  dealers  with  product  advertising 
in  Popular  Mechanics,  the  magazine 
read  by  five  million  automotive-minded 
men.  Their  advertising  can  mean  sales 
for  you  when  you  stock  and  recommend 
brands  your  customers  read  about  in  PM, 
Let  PM  build  sales  for  you.  Read  it  and 
use  it  regularly. 

MOTOR,  October  196J 


Your  customers  are  whetting  their  appetites  for  automo- 
tive news  in  this  month's  Popular  Mechanics.  They're 
reading  about  the  '62  models  in  the  colorful,  informative 
and  complete  automotive  section  of  America's  dealer- 
oriented  consumer  magazine.  They  are  reading: 


1.  detailed  descriptions,  with 
pictures  of  26  models. 

2.  about  the  first  road  test 
(1,100  miles)  by  PM  editors  of 
the  new  V-6  Buick  SpedaL 

3.  a  depth  story  on  thfe 

*Chevy  II,"  New  GM  compact. 

4.  and  the  colorful  fold-out 
cover  that  dramatizes  the 
launching  of  another  banner  year 
of  automotive  news  in  PM, 

and  signals  a  new,  big  year 
of  sales  for  dealers. 


Yes,  your  customers  are  reading  the 
October  PM.  That's  where  they  get 
their  ideas  on  what  to  do,  what  to  buy 
— ^and  why.  That's  where  sales  begin. 


POPULAR   MECHANICS 

Edited  for  five  million  men  outstand- 
ing for  their  interest  in  the  mechanics 
of  modern  living. 


v^' 


SYNFLEXo 

j^  Self- Storing 


STOREft  IN  1/30TH 
IT'S  WOr'kINO  LKNOTH 


-king  length  of  up  to  23  feet, 
-Storing  Air  Hose  retracts  autO' 
ito  a  storage  coil  only  9  incheie 
'.  and  compact  for  space  Baving 

a  special  Nylon  formulation, 
ghter  and  leas  bulky  than  rub- 
eal  for  air-driven  equipment  — 

fixed  installations.  It  is  kink 
tn-resistant  and  impervious  to 
sases*  MicTo-hnisbed  bore  and 
eusahie    fittings    assure    unob- 

floW  to  200  pB3. 

ith  W  I.D.  (S8)  and  N"  ID. 
m- orange  color  gives  high  visi- 
safety.  Full  details  on  request. 

iTRlBUTOR  TERRITORIES  OPEN 


SYNFLEX 

Products  Division 

S«mu«1  Moore  A  Co. 

M«ntUAT  OhJo 


BIRD  BONUS 


Buy 


AU-PURPOSE 
KITCHEN 

Genie 
SHEARS 

WORTH 

»3«> 


WHEN  YOU  BUY 
ANY  3  PC  BlUt  BIRD 
BAUERY  TOOi  KIT 
AT  RCQULAR  PRICE! 


FOR  FAST  EFFICIENT  BATTERY  SERVICE 
THIS  BLUE  BIRD  BONUS  BUY  AS  WELL! 

I  TOUR  joniR  NOW  ma  umno  n  30  Mm 


BERGMAN  tool  mm.  co.,  inc. 

1  573  NIAGARA  ST,,  BUFFALO  13,  N.  Y.,  U.S.A. 


Dodge  Adds  Compact  Truck 


Compact  forward-control  Dodge  chassis  with 
104  in.  wheelbase,  designed  for  delivery  in  con- 
gested areas.  Inclined  140  hp,  6  cyl.  engine 
is  standard,  with  101  hp  powerplant  optional 


Capital  Close-Ups 


continued  from  page  49 

problems  because  it  does  not  make  its  own  bodies  or 
other  important  parts.  In  any  event,  Chevrolet  deal- 
ers need  not  worry.  Court  proceedings  are  expected 
to  last  five  years. 

Electronic  Highway  Foreseen 

Prospect  of  an  electronic  system  to  guide  cars  au- 
tomatically and  safely  on  the  highway  is  no  longer  a 
remote  dream.  Secretary  of  Commerce  Luther  H. 
Hodges  recently  told  highway  engineers  from  21  na- 
tions, attending  a  world  meeting  in  Washington,  that 
Commerce  researchers  are  studying  a  system  that  ^ill 
steer  and  stop  cars  at  speeds  up  to  100  mph. 

Equipment  has  already  been  develop>ed  to  atudi 
to  the  undercarriage  so  as  to  control  steering,  acceler- 
ation, and  braking.  Hodges  predicted  the  robot  roeib^ 
od  would  eliminate  accidents,  and  even  allow  motor- 
ists to  take  a  nap  while  rolling  along  a  turnpike. 

Various  automatic  highways  systems  are  being  test- 
ed, some  involving  use  of  existing  roads  and  othen 
retjuiring  a  special  right-of-way  to  carry  vehicles  on 
moving  pallets.  Because  of  the  high  cost  of  equip 
ping  highways,  electronic  motoring  is  likely  to  be  con- 
fined to  heavily  traveled  superhighways. 

Shorts 

U.S.  Government  cuts  its  car-buying  costs  by  using 
cars  seized  by  law-breakers.  Internal  Revenue  Service 
fleet  includes  nearly  100  confiscated  vehicles,  and 
Commissioner  Caplin's  1958  Lincoln  used  to  belong 
to  a  Virginia  bootlegger  ...  A  Plymouth  dealership 
in  Wilkes-Barre,  Pa.,  the  Roddy  Co.,  lost  a  Tax 
Court  decision  involving  tax  treatment  of  deprecia- 
tion of  cars  leased  by  a  subsidiary,  but  sold  as  used 
cars  by  the  dealership.  The  court  agreed  with  1R5 
that  profits  from  resale  should  have  been  reported  as 
ordinary  income,  not  as  a  capital  gain. 

THE  END.  NOW  TURN  BACK  TO  PAGE  50 

VIOTOR,  October  1961 


Two-Passenger 
Thunderbird  Bows 

continued  from  page  63 

knock-off  hubs.  From  the  padded 
headrests  for  the  driver  and  pas- 
senger, the  fiberglass  cover  slo(>es 
downward  to  the  rear  deck.  The 
center  section  is  depressed.  A  grab 
rail  under  the  instrument  panel 
gives  the  passenger  something  to 
hang  onto  during  hard  cornering. 
The  swing-away  steering  wheels 
introduced  as  an  option  in  1961 
is  now  standard  on  all  models. 
Heater  and  air-conditioning  con 
trols  have  been  moved  from  the  in 
strument  panel  to  the  center  con 
sole. 

Water  Heats  Intake 

The  standard  300  hp  engine  is 
equipped  with  a  four-barrel  car- 
buretor. The  manifold  heat  con- 
trol valve  has  been  eliminated. 
While  some  exhaust  gas  still  flows 
through  the  intake  manifold  cross- 
over passage,  additional  heat  to  aid 
va[>orization  and  prevent  carbure- 
tor icing  is  provided  by  a  water- 


heated  aluminum  spacer  between 
the  carburetor  and  intake  mani- 
fold. 

A  new  throwaway  fuel  filter  is 
located  between  the  fuel  pump  and 
the  carburetor.  Recommended  serv- 
ice interval  is  30,000  miles.  The 
oil  filter  bypass  valve  has  been 
moved  from  the  bottom  to  the  top 
to  prevent  recirculation  of  sludge 
through  the  engine,  if  the  filter  be- 
comes clogged. 

The  optional  340  hp  Thunder- 
bird  engine  has  a  compression  ra- 
tio of  10.5  to  1  and  is  equipped 
with  three  two-barrel  carburetors. 

Aluminized  steel  and  stainless 
steel  are  used  in  mufflers  and  reson- 
ators of  the  dual  exhaust  system  for 
protection  against  corrosion. 

Changes  in  the  rear  suspension 
are  designed  to  reduce  transmission 
of  road  noise  and  harshness  into 
the  body.  A  large  rubber  bushing 
at  the  front  of  each  rear  spring 
permits  limited  fore-and-aft  move- 
ment of  the  rear  axle  to  absorb 
road  shock.  The  rear  springs  are  at- 
tached to  the  axle  by  rubber-and- 
metal  insulators.  Butyl  rubber  pads 
inside    the   two-piece    box   section 


housing  isolate  tin 
the  axle.  The  met 
housing  prevent  exi 
sion  of  the  rubbe 
tightening  of  U-bol 
A  new  and  large 
der  reportedly  redi 
fort.  Linings  are  s; 
creased  durability  a 
fade.  To  prevent  d 
drums  are  stress-reli 
ing  them  after  cas 
machining.  Brake-J 
the  backing  plate  i 
ed  to  increase  dur; 
vent  sticking  due  i 
corrosion. 

THE  END.  NOW  TURN 


Love  Named 
Board  Ch 

George  H.  Love, 
executive   commits 
chairman  of  the  b 
policy  officer  of  the 

Lynn  A.  Towns 
tinues  as  presider 
chief  administrativ< 
officer  of  the  corpor 


good    points^o    rememlarer! 


1    PIECE  TV^   POINT 


'     A    CINCH    TO    INSTALL 

•     ELSCTfllCALLY    AND 

MECHANICALLY    PRE-FIT 

FOR    ALL   CARS 


■  TV  —  Tiiiigsten  Vent-0-lat§d 


S£i    rOUR    KiM    MAN    FOR    CATALOQS    AND    THi    COMPtfTi    Him 

KEM     MANUFACTURING     CO.,     INC. 

FAIR         LAWN.         NEW         JERSEY 


MOTOR,  October  1961 


iVHfviriiB/l 


ir.»  VMHK  VITi*!  VI 


HIVERSAL  JOINTS 
^ER  TAKE-OFF  JOINTS 


More  Power  for  Minx 


KO  PRODUCTS,  INC,  POTTSTOWN,  PA. 


to  3  minutes  you  can  remove  and 
ice  the  most  stubborn  cixle  bearing 


with 

HAWKINS 

Axle  Bearing  Press 

H«ra  it  o  timpl*,  inexpensive,  time-soving 
tool  for  removing  ond  replodng  pressed  on 
type  reor  axle  beorings  .  .  .  even  on  oxies 
where  the  outer  race  ond  bolls  hove  boon 
broken  owoy. 

Howkins  AXLE  BEARING  PRESS  can  be  used 
on  oil  American -built  cars  ond  trucks  (through 
'^-ton)  ond  on  mony  foreign  cars. 
This  is  a  mechanic's  dream.  The  bearing  is 
completely  enclosed  during  the  service  opero- 
tion  by  the  pulling  adopters  ond  thus  assures 
absolute  sofety  for  the  operator. 
Every  repair  shop  needs  the  Hawkins  AXLE 
BEARING  PRESS  .  .  .  widely  ocdoimed  .  .  . 
opproved  by  Auto  Goroge  Association  of 
Florida.  Soles  now  over  200  units  o  month. 


^K^^ 

Bsi^^^^T^  '^ 

■ 

• 

! 

•.   t.-r 

7*j 

♦ 

* 

^^^^^^^^^^j 

$78:50 


Ceaplete  kit  forged  from 
blfh  trade  tool  stool. 
Liberal  OiKountt  to  Jobbers. 

Backed  up  hp  full  5  year  Onarantee. 

Wrifm  for  full  d«foffs 

MoNiifacfored  by 

RED  ARROW  TOW  BAR  MF6.  IIC. 

P.O.  Bex  741  Paaoma  Clfy.  Florida 


Piston  displacement  has  been  increased  from  91 
to  97  cu.  in.  on  Hillman  Minx  1600.  Top  horse- 
power is  56.5.  Replacing  De  luxe  and  Special, 
new  model  is  priced  at  $1,699  at  port  of  entry 


Lark  Daytona  Series  Bows 


continued  from  page  62 

creased  from  175  to  184  in.  All  four-door  sedans  and 
station  wagons  now  have  a  wheelbase  of  113  in.,  an 
increase  of  4i/^  in.  for  Regal  and  De  luxe  four-door 
sedans.  Over-all  length  has  been  stretched  to  188  in. 
In  1961,  the  Regal  and  De  luxe  four-door  sedans 
measured  175  in.  while  the  Cruiser  was  179  in.  long. 
The  station  wagon's  187  in.  length  is  2i/^  in.  more. 

Front  and  rear-end  styling  is  new.  The  grille  has 
a  different  look,  while  the  rear  end  has  taken  on  a 
more  rounded  appearance. 

The  frame  of  all  models  except  the  station  wagons 
has  been  lengthened  by  3  in.  at  the  rear.  Steel  gauge 
has  been  increased  on  four-door  sedan  frames. 

A  new  gasoline  tank  in  all  Larks  except  station 
wagons  has  a  vented  filler  neck  at  the  center. 

Inserts  between  the  tips  of  rear  spring  leaves 
replace  the  full-length  inserts  used  previously.  An 
insulator  between  the  spring  and  pad  cuts  down  the 
transmission  of  road  noise.  Capacity  of  the  front  coil 
springs  on  6  cyl.  models  has  been  increased. 

Lower  Compression  Ratio 

Compression  ratio  of  the  6  cyl.  engine  has  been 
lowered  from  8.5  to  8.25  to  1.  The  former  ratio  is 
now  optional.  Standard  compression  ratio  of  the  V-8 
is  8.5  to  1,  compared  with  8.8  to  1  for  1961  models. 
Optional  ratios  are  8.8  to  I  and  7.5  to  1. 

Both  engines  have  new  water  pumps.  The  pump 
shaft  has  been  shortened,  resulting  in  more  even 
distribution  of  bearing  load.  Diameter  of  the  radiator 
inlet  hose  on  the  6  cyl.  engine  has  been  increased 
from  I14  in.  to  li^  in. 

The  dry  air  cle^cier  element  of  the  6  has  been 
almost  doubled  in  capacity  for  longer  service  life.  A 
new  location  for  the  crankcase  breather  tube  is  said  to 
provide  more  effective  ventilation. 

The  new  clutch  housing  has  a  larger  release  shaft 
boss.  The  same  release  shaft  is  used  with  6  and  V-8 
engines.  Transmission  synchronizers  have  been  rede- 
signed for  more  positive  operation.  The  transmission 
remote  control  assembly  has  also  been  revised  to 
reduce  vibration  and  rattles. 

A   new  rear  support   insulator   and    bracket  for 

MOTOR,  October  1961 


engines  coupled  to  standard  and  overdrive  transmis- 
sions is  designed  to  decrease  driveline  noise  and 
vibration. 

Mufflers  are  made  of  aluminized  steel  for  increased 
resistance  to  corrosion. 

Front  door  window  regulators  on  sedans  and 
station  wagons  have  new  gear  ratios,  permitting 
windows  to  be  raised  or  lowered  with  fewer  turns 
of  the  crank.  Regulators  in  hardtops  and  convertibles 
have  been  redesigned  for  easier  operation. 

In  addition  to  the  hardtop  and  convertible  in  the 
Daytona  series,  Lark  offers  the  Cruiser  four-door 
sedan.  Regal  four-door  sedan,  hardtop,  convertible 
and  station  wagon  and  the  De  luxe  four-door  sedan, 
station  wagon  and  two-door  sedan. 

THE  END.  NOW  TURN  BACK  TO  PAGE  63 


2,000,000  Cars  Have  Seat  Belts 

A  recent  nationwide  poll  of  seat  belt  installation 
and  use  indicates  that  over  2,000,000  automobiles  in 
the  country  are  now  equipped  with  seat  belts.  The 
poll,  conducted  during  May  and  June  in  connection 
with  the  National  Vehicle  Safety-Check  program  and 
compiled  by  Auto  Industries  Highway  Safety  Com- 
mittee, showed  that  3.3  per  cent  of  all  cars  checked 
had  seat  belts. 

Of  those  cars  equipped  with  seat  belts,  73  per  cent 
of  the  drivers  replied  as  follows  to  questions  regard- 
ing seat  belt  use:  34.5  per  cent  always  use  seat  belt, 
37.3  per  cent  use  on  long  trips  only,  and  29.4  per  cent 
seldom  use  seat  belts. 


Lock  the  head  in 
comfortable  working 


It's  a  lot  easier  to  remove 
valves  and  springs  when 
the  head  is  locked  in  just 
the  right  position  wkh  a 
new  Wl-TO-CO  Head 
Holder! 


Rotate  the  head  to  lie  flat 
on  the  bench  for  driving 
out  or  installing  valve 
guides  and  seats.  Cam 
face  is  hardened  for  maxi- 
mum wear. 


1 


It's  easy  to 
seats  with  tb 
''Feather  T< 
^"^at  grinder  ] 
locked  sec 
Wl-TO-CO  I 


*  mi 


I 

No  cap  sere 
wrenches  are 
use  this  fixtu] 
cient  work  is 
able  work. 
$31.95  List! 


Ask  your  Jobber  or  Write  Today 

WINONA  TOOL  AND  MFG.  CO.«"noha.* 


EJilT! 


PUSH  PLATE 


SNOW   PLOW 


WELD-BUILT  BODY  CO.,  INC. 

5903  PRESTON  COURT,  BROOKLYN  34,  N.Y. 

Manutat^wers  of  ffie  Lorgesf  Sefecfion  of 
Power  Vfretker%  and  Wrecker-Accessor/es 


Ask  your  Jobber  or  write  to 

B.C.  AMES 

57  Ames  Street,  WaM. 

I  I     MANUFACTURER   OF   MICROMETER   OIKU  C^»<3»V'^  V«C^  >Kvs.>SsJ<«K 


MOTOR,  October  1961 


/5  With 

pecial 


From  page  56 

>  Ib.-ft.  at  2,400  rpm.  An 
impression  ratio  permits 
•  regular  fuel, 
gine  is  equipped  with  a 
carburetor  and  the  air 
s  a  polyethylene  element 
shable.  Crankcase  oil  ca- 
qt.  The  difference  in  the 
pulses  on  the  90  deg.  V-6 
sd    in    the    torque    con- 


verter in  vehicles  with  automatic 
drives,  and  by  using  a  heavier  fly- 
wheel with  standard  transmissions. 

The  compact  design  of  the  V-6, 
with  its  short  crankshaft,  is  said  to 
make  possible  a  lighter,  more  rig- 
id powerplant  than  the  in-line  6. 
The  new  engine  is  reportedly  from 
140  to  179  lb.  lighter  than  current 
in-line  6's  of  comparable  power 
output. 

The  215  cu.  in.  aluminum  block 
V^-8  engine,  with  a  two-barrel  car- 
buretor and  8.8-to-l  compression 
ratio,  is  standard  on  the  4100  De 


RUNE 


LTeI^ACME 


•  REPLACEABLE  CARTRIDGE 
>  REPLACEABLE  VALVE 


^ 


191S 


Triangular  Retractable 
White  Nylon  Bar  — 
Black  Nymeralt, 

*  No  Lens  to  fog  up. 

Request  free  catalog  sheet 
for  specifications  and  hose  assemblies. 


ACME  AIR  APPLIANCE  Co.,  Inc. 


205  NEWMAN  STREET    •    HACKENSACK,  N.  J. 


HOW  GOOD  ARE  YOU? 


OS 


How  r^arn(  triangles  does  this 
star    contam  ? 
Ci'fde  ti^&  aiASwet  bc^low^ 
20      56      97     lOZ 

If  4|0u'r&  fight,  wo' II  set^  ^oM  it  "GeMiMs^wi;dr^"'fbf  uovif  accoiwipli^v^nt  ? 


each  montb  with  the  ACME  "Problem  Corner' 


Luxe  series.  Power  output  is 
hp  at  4,600  rpm,  and  torque 
Ib.-ft.  at  2,400  rpm. 

The  215  cu.  in.  engine  with  f 
barrel  carburetor  and  a  low-b 
pressure  exhaust  system  is  st; 
ard  on  the  4300  Skylark  series. ' 
powerplant,  which  develops 
hp  at  4,600  rpm,  and  230  11 
torque  at  2,800  rpm,  is  also  a 
able  as  an  option  on  the  4000 
4100  series  cars. 

Gears  Quieter 

The  Dual  Path  automatic  ti 
mission,  optional  on  all  model 
basically  the  same  as  last  y 
unit.  However,  the  planeury 
set  located  in  the  converter 
been  changed  to  impro\e  quiei 
of  operation  in  Park  and  Neu 
This  has  been  accomplished 
making  the  gear  teeth  slightly  I 
and  increasing  the  number  of  h 
in  the  pinions  from  15  to  16. 
synchromesh  transmission,  wl 
is  standard  on  the  three  serie 
unchanged  from  last  year. 

A  new  option  is  a  four-sf 
manual  shift  transmission,  f 
synchronized  to  permit  shifting 
or  down  into  any  forward  sj 
without  double  clutching, 
gearshift  control  is  floor  mour 
Gear  ratios  are  2.54  in  first,  1.9 
second,  1.51  in  third,  and  dire< 
fourth.  Reverse  is  2.6  to  1. 

A  rubber-mounted  transmis 
support,  introduced  on  the  Sk\ 
in  1961,  is  used  on  all  model 
1962.  This  supf)ort.  in  additio 
carrying  the  rear  engine  and  ii 
mission  rubber  mount,  is  iisell 
lated  from  the  body  side  rail 
means  of  four  soft  rubber  bush 

Locking  Rear  Optional 

Rear  axle  ratio  is  3.36  to  I 
manual  shift  transmission,  and 
to  1  with  the  Dual  Path  auioni 
A  positive  traction  differen 
available  as  an  option  in  196: 
similar  in  design  to  the  unit  wl 
has  been  used  since  1959  on 
larger  Buicks.  However,  the  si2( 
the  f)ositive  traction  unit  isredu 
to  make  it  suitable  for  installai 
in  the  Special. 

Power  brakes  are  also  availa 
optionally  on  Specials  equipf 
with  an  automatic  transmissii 
The  power  unit  is  an  atmosphei 
suspended  type,  with  ample  v 
uum  reserve  capacity  in  a  sepan 

[CONTINI  ED  ON  PACE  1 


MOTOR,  October  15 


LOOKING  FOR  THE  SECON[ 


ONE  OUT  OF  TWO  HOUSE  BEAUTIFUL  FAMIUES  OWN  TWO  f 


The  place  to  sell  the  second 
upper  income  suburban  marl 
Beautiful  market.  Proof?  Mo 
House  Beautiful's  active-bu) 
more  than  one  car.  And  25% 
within  the  last  12  months.  9 
one  car. 

They  have  the  income  (aven 
interest,  the  incentive  to  I 
nearly  5  million  strong!  War 
Ask  your  House  Beautiful  m 


A  Hearst  Selective  Market  Magazim 
572  Madison  Avenue,  New  York  22, 

*MOUSC  ItAUTirUL  SUISCRItC*.  V^&«.-«V\  N>ni 


[OTOR,  October  1%1 


With 

id 

1  page  188 

is  similar  to  the  pow- 

on  the  larger  Buicks. 
ivantages  of  this  type 
it  breathes  clean  air 
isenger  compartment, 
Dm  the  engine  do  not 
Lernal  working  parts. 

power  brake,  knee 
the  steering  wheel  is 

lowering  the  actuat- 


ing pedal  to  a  level  approximately 
in  line  with  the  accelerator. 

A  number  of  suspension  changes 
have  been  made  to  improve  the 
ride  and  reduce  noise.  Rear  shock 
absorbers  have  larger  upper  bush- 
ings and  both  upper  and  lower 
bushings  are  softer.  The  rear  up- 
per control  arm  is  made  of  heavier 
stock  and  thinner  shims  are  now 
provided  to  obtain  a  more  precise 
adjustment  when  installing  the 
rear  suspension. 

Rear  spring  rates  on  the  sedan 
and    coupe    have    been    reduced 


(oks  like 
mother 
Iry  day 


Perfect  for 
manufacturing 

GUARANTEED 
Distributor  Caps! 


I 


g  reasons  Distributor  Caps  and  Rotors 

TEED  Parts  stand  up  longer  in  constant 

.  .  .  they're  molded  under  conditions  of 

rolled  humidity.  Here's  why: 

»ks  down  a  Distributor  Cap  faster  than 

Isture  particles  that  serve  as  a  conductor, 

lielectric  strength  of  the  Cap. 

D  Parts  makes  'em  dry ...  so  they  last, 

nd  last.  When  you  order  Ignition  Parts, 

why  settle  for  less  than  the  brand  that 

stands  for  long,  trouble-free  service? 

See  your  nearest  Guaranteed  Parts 

Distributor,  or  write  .  .  . 

rARANTEED    PARTS 


Distributor  Cops 


Rotors 


CO.,  INC. 

SENECA  FALLS,  NEW  YORK 


slightly  to  improve  ride  balance. 
The  front  crossmember  has  been 
stiffened  by  increasing  the  flange 
and  the  number  of  welds  between 
the  upper  and  lower  stampings. 
Two-ply  tires,  6.50  by  1 3,  are  used 

For  1962,  four  body  styles  will 
be  available  in  the  Standard  ser 
ies.  These  are  a  four-door  sedan. 
four-door  station  wagon  in  both 
two  and  three-seat  versions,  a  t^^-o- 
door  thin  pillar  coupe,  and  a  two- 
door  convertible  with  manually- 
operated  top.  In  the  De  Luxe  ser- 
ies, a  four-door  sedan,  four-dow 
two-seat  station  wagon,  and  two- 
door  convertible  with  power-oper- 
ated top  are  offered.  The  Skylark, 
introduced  as  a  thin  pillar  sports 
coupe  in  the  spring  of  1961,  b 
changed  to  a  pillarless  sports  coupe 
for  1962. 

All  Special  models  have  the  Sky- 
lark front  end  styling,  using  a 
chrome-plated,  die-cast  grille  with 
horizontal  bars  to  emphasize  width. 
Rectangular  front  fender  venti- 
ports  are  used  on  all  models.  Rear- 
seat  leg  room  is  increased  on  Stand- 
ard and  De  Luxe  sedans  by  moving 
the  rear  seat  back  I14  in.  All  1962 
Specials,  including  the  Skylark,  are 
equipped  with  a  heater  and  d^ 
froster  as  standard  equipment 

THE  END.  NOW  TURN  BACK  TO  PACE  57 


Holt  Elected  Chairman 
Of  Safety  Group 

Victor  Holt,  Jr.,  executive  vice 
president  of  Goodyear  Tire  and 
Rubber  Co.,  has  been  elected  chair 
man  of  the  board  of  directors  of  the 
Auto  Industries  Highway  Safety 
Committee.  He  succeeds  J.  B.  Wag- 
staff,  recently  retired  Chrysler  Corp. 
vice  president. 

Charles  F.  Moore,  Jr.,  vice  presi- 
dent, Ford  Motor  Co.,  was  elected 
vice  chairman  and  Lyle  O.  Renide, 
Omaha,  Neb.,  first  vice  president 
of  the  National  Tire  Dealers  and 
Retreaders  Assn.,  was  named  secre- 
tary-treasurer. 

Dealers  Provide  Loan  Cars 

During  the  1960-61  school  year  in 
the  country's  high  school  driver  ed- 
ucation courses,  12,246  cars  ^trc 
used  for  practice  driving  instruc- 
tion. Of  this  total,  6,711  were  pn)- 
vided  on  a  free  loan  basis  by  new 
car  dealers. 


^VQk-Y^^,  October  1961 


Cadillac  Offers 
Dual  Brakes 


continued  from  page  57 

nearly  to  the  top.  The  small  open- 
ing at  the  top  of  the  baffle  permits 
fluid  level  to  be  equalized  between 
the  two  chambers.  Should  leakage 
develop  in  either  a  front  or  rear 
line,  only  the  chamber  supplying 
that  line  would  be  emptied,  as  the 
baffle  would  prevent  the  escape  of 
fluid  from  the  other  chamber.  Each 
chamber  has  its  own  filler  cap. 

The  booster  is  now  vacuum- 
suspended,  rather  than  atmospher- 
ic-suspended as  in  previous  mod- 
els. The  vacuum  reservoir  is  inte- 
gral with  the  booster,  eliminating 
the  separate  reserve  tank  and  giv- 
ing faster  response  to  pedal  move- 
ment, according  to  Cadillac. 

The  vacuum-operated  parking- 
brake  release,  introduced  in  1961, 
is  continued.  A  new  diaphragm  is 
said  to  give  easier  release  and  more 
positive  locking. 

For  better  visibility  when  turn- 
ing at  night,  a  "cornering"  light 
throws  a  steady  beam  from  the 
headlamp  housings  at  an  angle  of 
40  deg.  to  the  centerline  of  the 
car.  The  light  is  actuated  by  the 
turn  signal  lever  whenever  the 
headlights  or  parking  lights  are  on. 

Rear  Lights  Combined 

All  rear  lights  are  combined  in 
two  housings— one  at  each  end  of 
the  rear  panel.  A  clear  lens  is  used 
in  each.  Filters  convert  the  light 
to  red  for  taillights,  stoplights  and 
turn  signals. 

Fuel  capacity  has  been  increased 
from  21  to  26  gal.  on  all  models 
except  the  short-deck  Town  Sedan 
and  Park  Ave.  Sedan.  These  two 
cars,  which  are  7  in.  shorter  than 
other  body  styles  in  the  62  series, 
retain  the  21  gal.  tank. 

Front  spring  rate  has  been  low- 


ered and  shock  absorbers  revalved 
to  give  a  softer  ride.  Additiqnal 
sound-deadening  material  under 
the  floor  pan,  in  the  cowl  and  un- 
der the  roof  contributes  to  quieter 
operation.  Exhaust  line  mountings 
have  been  changed  to  reduce  trans- 
mission of  noise  into  the  passenger 
compartment. 

The  390  cu.  in.  V-8  engine  is 
basically  the  same  as  the  power- 
plant  used  in  1961  models.  Main 
bearings  are  now  selectively  fitted 
to  control  tolerances  more  closely 
for  quieter  running  and  greater 
durability. 

Compressor  Is  6  Cyl. 

The  air  conditioning  compressor 
is  a  6  cyl.,  horizontally  opposed 
type.  Although  it  has  more  capac- 
ity than  the  previous  unit,  it  is 
said  to  be  lighter  and  quieter. 

The  Cruise  Control  has  been 
simplified  and  now  employs  a 
wheel-type  control,  instead  of  a 
knob,  to  preset  cruising  speed. 

A  heater  is  now  standard  equip- 
ment on  all  Cadillacs. 

Vinyl  backing  on  the  interior 
rear-view  mirror  and  vanity  mir- 
ror prevents  the  glass  from  shat- 
tering in  case  of  impact.  Seat  belt 
anchor  positions  are  reinforced 
and  drilled  for  easy  installation. 

Bucket  seats,  already  available 
on  both  convertibles,  are  also  op- 
tional in  the  Coupe  de  Ville,  Park 
Ave.  Sedan  and  four-window  Sedan 
de  Ville  for  1962. 

The  new  Cadillac  line  includes 
nine-passenger  sedan  and  limou- 
sine in  the  75  series  and  a  Fleet- 
wood Sixty  Special  Sedan  in  the  60 
series.  The  62  series  is  made  up  of 
the  Couf)e,  Coupe  de  Ville,  six- 
window  Sedan  and  Sedan  de  Ville, 
the  short-deck  Town  Sedan  and 
Park  Ave.  Sedan,  the  four-window 
Sedan  de  Ville,  the  convertible  and 
the  Biarritz  convertible. 

THE  END.  NOW  TURN  BACK  TO  PAGE  58 


NOW   FOn    BOTH    U.    S.    AND   FOMION   CANS 


lie  HiktmHALif 

FUEL  PRESSURE 
REGULATOR 


6^5 


LIQUID. 
1VRENCH 


■  ■(•■fnMUr^  tnc,  ll«pt.  tA 


MOTOR,  October  1961 


Loosens 
Rusted  Bolts 

nuts,  screws,  '^frozen''  ports! 


"The  tnecbanic'i  fritnd 
.  ^  .  works   in   seconds'^ 

YOUR  JOBBER 
HAS  ITt 

RADIATOR  SPECIALTY  CO. 


EXTRA-HEAVY 
CONSTRUCTION 

Axle  Stands 

»r  KEH-TOOL 


SfLr-LEVELFNG 
TRIPOO  DESIGN 


A  six«  for  every  job .  .  , 
rugged,  Iqw*cosI  .  ^  .  mor* 
$aFety  feotufes.  Wrde  tripod 
baie  eltmin'Olii  rocking^ 
even  on  rough  or  sloping 
ttoors  .  .  .  pr«v«nt«  lipping, 
Poiitive-lockSngi  ^elf-engas- 
mg   Ivg^ 

WILL  NOT  RELMASi 
UNDER  LOAD! 

Buitt  like  Q  «urVGyi»T*i  tripod 
to  eliminote  racking.  Qttkk 
detiv  0/  y  from  yotfr  foe  a  J 
fobber. 


KEN-TOOL  MFG.   CO 


X^^ 


1 


Leading    Automotive   Manufacturers    in    October    1961    MOTOR 

ADVERTISERS'    INDEX 


This  index  ia  an  ediforia/  feafure,  maintcdned  tor  the  conrenience  of  readen.  It  im  noi  a 
part  of  the  adrert'mer'a  contract  and  MOTOR  assumes  no  responaibllity  tor  its  correctness. 


Acco  Equipment  Division, 
American  Chain  &  Cable 

Company,  Inc 172 

Acme  Air  Appliance  Co.,  Inc.  . .  .188 
A.  C.  Spark  Plug  Co.  .22-23, 126-127 

Airtex  Automotive  Div 13 

Albertson  &  Co..  Inc 106-107 

Alemite  Division  of  Stewart- 
Warner  Corporation 130-131 

Allied  Automotive  Parts 

Company 16,  176 

Alimiinum  Industries,  Inc 18-19 

American  Brakeblok 9 

American  Grease  Stick 

Company  124 

American  Motors  6-7 

American  Tel.  &  Tel.  Co 95 

Ames  Co.,  B.  C 187 

Ammco  Tools,  Inc 26-27,  158 

Armco  Division, 

Armco  Steel  Corporation 142 

Armstrong  Bros.  Tool  Co 128 

Arrow  Armatures  Company 180 

Autolite  Division 69,  70-71,  72 

Auto  Specialties  Manufacturing 
Co 81 

Baldwin  Manufacturing  Co., 

J.  A 21 

Barbee  Co..  The 139 

Bear  Mfg.  Co 149 

Behr-Manning 161 

Bergman  Tool  Mfg.  Co.,  Inc 184 

Bishman  Mfg.  Co 136 

Breeze  Corporations,  Inc 163 

Briggs  Shock  Absorber  Co.  Div.  .167 
Burton-Rogers  Co 158 

Cadillac  Motor  Car  Division 105 

Carter  Carburetor  Division 

ACF  Industries 25 

Champion  Parts  Rebuilders,  Inc.  .  165 
Champion  Pneumatic 

Machinery  Co 178 

Champion  Spark  Plug  Co 82-83 

Chicago  Pneumatic  Tool  Co.  .  ,78-79 

Clevite  Service,  Inc 89 

Conunercial  Credit  Corp 77 

DeKoven  Mfg.  Co 147 

Delco  Battery Ill 

Delco  Packard   112-113 

Delco  Remy    112-113 

Delco  Rochester 112-113 

Ditzler  Color  Division 141 

DL  Products.  Inc 104 

Doan  Mfg.  Corp 132 

Dorman  Products,  Inc 116 

Dow  Chemical  Company,  The  .30-31 
du  Pont  de  Nemours  & 

Co.,  Inc.,  E.  1 181 

Durkee- Atwood  Company 1B6 

Duro  Metal  Products 146 

Echlin  Manufacturing 

Company,  Tlie 155 

Eis  Automotive  Corp 93 

192 


Federal  Mogul  Service 
Bearings  Co.  of  Amer.  Div.  ...  65 

Bower  Roller  Bearings .175 

Federal  Mogul  Engine 

Bearings 103 

Fitzgerald  Mfg.  Co.,  The 148 

Fox  Products  Co 139 

General  Electric  Co 4 

Gojer,  Inc 159 

Gould-National  Batteries,  Inc.  . .  24 
Gould-National  Batteries,  Inc., 

Engine  Parts  Division 122-123 

Graymills  Corporation   168 

Grey-Rock  Div.  of  Raybestos- 

Manhattan.  Inc 14-15 

Grizzly  Brake  Division 129 

Guaranteed  Parts  Co.,  Inc 190 

Gumout  Div.,  Pennsylvania 

Refining  Co 151 

Gunk  Laboratories,  Inc 134 

Hastings  Mfg.  Co Covers  3  &  4 

Hein- Werner  Corporation 97 

Heli-Coil  Corporation 148 

Hinckley  Myers  Company 174 

HoUey  Carburetor  Co 171 

Holmes  Co.,  Ernest 135 

Homestead  Valve  Mfg.  Co 117 

House  Beautiful 189 

Hunter  Engineering  Company  . . .  177 

Indestro  Manufacturing 

Corporation 146 

IngersoU-Rand 99 

Inland  Mfg.  Co.  of  Omaha 110 

K-D  Manufacturing  Co 152 

Kem  Manufacturing  Co.,  Inc 185 

Kendall  Refining  Co 66 

Ken-Tool  Mfg.  Co 191 

King  Electric  Equipment  Co.  . .  .173 

Lathem  Time  Recorder  Co 149 

Lisle  Corporation  144 

Lucas  Electrical  Services,  Inc 143 

Maremont  Automotive  Prods., 

Inc 157 

Marquette  Manufacturing  Co.  . . .  140 
Marshall-Eclipse  Div.,  Bendix 

Corp 118-119 

McQuay-Norris  Mfg.  Co 85 

Milesmaster,  Inc 191 

Monroe  Auto  Equipment  Co.  . .  74-75 

Moog  Industries,  Inc 90-91 

Moore  &  Co.,  Samuel 184 

Mopar  Parts  and  Accessories 
Division.  Chrysler  Motors 

Corporation 10-11 

Murray  Company 109 

Muskegon  Piston  Ring  Co 153 

National  Cash  Register  Company, 

The    108 

National-Detroit,  Inc 154 


Neapco  Products,  Inc 186 

New  Britain  Machine  Co.,  Hie  . .  28 

Perfect  Circle  Corp Cover  2 

Permatex  Co.,  Inc 1 

Pontiac  Motor  Division 12 

Popular  Mechanics 183 

Precision  Automotive 
Components  Company 162 

Quaker  State  Oil  Refining  Corp.  .121 

Radiator  Specialty  Co 191 

Red  Arrow  Tow  Bar  Mfg.,  Inc.  .  .186 

Rinck-Mcllwaine,  Inc 136 

Rotary  Lift  Division,  Dover 
Corporation 120 

Schrader's  Son,  A 194 

Sealed  Power  Corp 32 

Smith-Corona,  Division  of 

Smith-Corona  Marchant  Inc.  . .    8 

Snap-On  Tools  Corp 193 

Spray  Products  Corporation 173 

Standard  Motor  Products,  Inc.  . .  3 
Stant  Manufacturing  Co.,  Inc.  ...  150 
Star  Machine  &  Tool  Company  .  .160 
Stewart- Warner  Corporation, 

Alemite  Division 130-131 

Studebaker-Packard  Corp 133 

Sturtevant  Co.,  P.  A 170 

Synfiex  Products  Division 

Samuel  Moore  &  Co 184 

Texaco,  Inc 145 

Thompson  Ramo  Wooldridge, 

Inc 125 

Toledo  Steel  Products  Co 20 

Triple-A  Specialty  Company 182 

Trostel  Packings,  Ltd.,  Albert  . .  .169 
Tung-Sol  Electric  Inc. 101 

United  Delco 112-113,  114-115 

United  Motors  Service  Div. 

Ill,  112-113,  114-115 
United  Parts  Division,  The  Ek:hlin 
Manufacturing  Company   155 

Vaco  Products  Company 173 

Victor  Mfg.  &  Gasket  Co 5 

Walker  Mfg.  Co.  of 

Wisconsin    86-87 

Wayne  Pump  Company,  Tlie 29 

Weatherhead  Company,  Hie 179 

Weld-Built  Body  Co.,  Inc 187 

Winona  Tool  Mfg.  Co 187 

Wittek  Mfg.  Co 138 

Wix  Corp 17 

Wolfs  Head  Oil  Refining  Co., 

Inc 137 

Wood  Co.,  Frank  N. 164 

Xcelite,  Inc 156 

>ILOTO¥L,  October  1961 


Magazlne^,4 


low  to  Enforce  Ethics  P^g^  44     Chevy  II  Service  P<^g^  40 

Vo  More  1962  Cars      Pages  49,  53     Cure  for  Hard  Starters  P^g^  ^^ 

Green  News  Section  Pa^e  ^^  •  \tvd^^  "^^^^  '^ 


The  broad  flange  area  of  the  "SS"  oil  ring 
expander -spacer  is  in  almost  continuous  con- 
tact with  the  rails  all  the  way  around  the 
cylinder.  This  full -circle  fit  distributes  the 
force  of  the  expander -spacer  more  evenly  than 
in  rings  with  fewer,  widely-spaced  flange 
areas — means  good  confer mability  and  slow 
rate  of  wear. 

As  a  result,  the  "98"  delivers  positive  oil 
control  right  from  the  start,  and  maintains  it 
for  thousands  of  extra  miles.  Full-circle  fit  is 
another  reason  why  Perfect  Circle  rings  are 
preferred  by  so  many  leading  engine  and  ve- 
hicle manufacturers,  fleet  operators,  race 
drivers  and  mechanics  the  world  over. 

For  maximum  conformability  and  better 
performance,  always  install  Perfect  Circle — 
the  rings  the  "pros"  prefer. 


THE  DOCTOR 
OF  MOTORS 

Skilled  mechanics 
the  world  over 
prefer  and 
install 


PISTON  RINGS  •  POWER  SERVICE  PRODUCTS 

HAQERSTOWN,  INDIANA  •  DON  MILLS.  ONTARVO,  CA!^ADAw 


^ 


EMBER  1961 

Volume  116 
Number  5 


MOTORi 


250  West  55th  Street 


New  York  19,  N. 
PLaza  7-5020 


Y..  U.S.A. 


IDWARl)  FORD  RICHARD  E,  DEEMS  CLIFFORD  S.  BAILEY 

Editor  President—Magazines  Di^iiioo  Fubludier 

r  LUND  Detroit  Editor      PETER  SD.VERI  Managing  Editor      WALTER  O.  KOEHLER  Engineering  Edit 
WILUAM  J.  MORELAND  Technical  Editor         SAM  JULTY  Service  Editor 
BERT  MILLS  Washington  Editor  HENRY  J.  LEE  Art  Editor 

Published  by  Hearst  Corp.,  RICHARD  E.  BERLIN,  President 

COVER    Painted  by  Harry  Goff 

QREEN   SECTION    Late  News  as  MOTOR  Goes  to  Press 

EDITORIAL    Chats  and  Sales  Talks 


^ 

SERVICE     Service  Tips  on  New  Chevy  II  4( 

Quick  Quarter  Panel  Replacement 5f 

Service  Simple  on  1962  Buick  Special 5^ 

Easy  Cures  for  Hard  Starters 5C 

A  Future  in  Front  End  Work 5^ 

Factory  Service  Slants  6$ 

Fix  It   71 

MANAGEMENT    ^^  Volume  Selling  Always  Fatal? $i 

How  to  Enforce  a  Code  of  Ethics 4' 

They  Sell  Themselves  on  TBA 4f 

Cap  Says  "Sales  Can  Start  in  the  Shop" 4J 

DESIQN   DEVELOPMENTS    ^^^^^  ^^  Guide  Car-of-Future  Designers 4! 

NEW   CARS     Mercury  Unveils  New  Meteor 4! 

Ford's  New  Fairlane  Bows 5' 


B2   CAR   SPECIFICATIONS    Service  and  Sales  Data 


DEPARTMENTS 


What  Detroit  Is  Thinking. .  41 

As  Engineers  See  It 47 

Cartoons  52 

Capital  Close-Ups 57 

How's  Business? 60 

What  Caused  This?  64 

How  Would  You  Fix  It?  . .  74 


News  for  Jobbers  

Things  to  Come 

New  Products   

New    Literature    

U.S.  Vehicle  Sales   . . . . 
Imported  Vehicle  Sales 
Can  You  Name  It? 


^  T 

9J 
10 
101 
1» 
14 
14 
14 


EX   OF  ADVERTISEMENTS 


181 


ADVERTISING  REPRESENTATIVES 

K.  L.  Geelhood,  Advertising  Manager 


sert  W.  H.  Robey 

ike  Ray  D.  Moore 

Vest  55th  St.  11  N.  Wacker  Dr. 

York  19,  N.  Y.  Chicago  6.  111. 

r  7-5020  FRanklin  2-0640 


Richard  S.  Daley  Wayne  D.  Mayfield 
803-4  New  Center  Bldg.  1836  Euclid  Ave. 

Detroit  2,  Mich.  Cleveland  15.  Ohio 

TRinity  1-2230  Superior  11 177 


James  C.  Galloway  and  Co. 
6535  Wilshire  Blvd. 
Los  Angeles  48.  Cal. 
OLive  S-322S 


MOTOR 


MOTOR  li  publi»h«d  monthly  by  th«  HEARST  CORPORATION.  250  West  5Sth  St.,  N«w  York  19.  N.  Y..  U.S>.  RIchord  E. 
B«Hin,  Pr«sld«nt:  G«org«  Hearst.  VIc«  Pr«sid«nt:  Richard  E.  0««ms  PrMid«nt  of  MogoxinM;  Fr«d  Uwis.  Vic«  Prtt'den^  <p 
6«n«ral  Monogor  off  MogoiInM:  Rob«rt  F.  MacL«od.  Vic«  PrMld«nt  ffor  Advtrtiilng;  G.  Horry  Chombtrloin*.  V!c«  Pr«sl- 
d«nt  for  Roctorch  ond  Marketing;  John  R.  Millor.  Vico  Protldont  for  Circulation;  Clifford  S.  loiloy.  Vic«  PrMident  lor  MOTOR 
6.  O.  Morkuion.  Vic«  President  and  Treasurer;  R.  F.  McCouley,  Secretary.  (S>  IHI  bv  the  Hearst  Corporation,  all  righti 
reserved.  Coble  address  OICREOEEMS  NEW  YORK.  Second-class  postoge  poid  at  New  York.  N.Y..  and  at  odditional 
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Subscription  prices,  payable  in  advance:  U.S.A.  and  Posseuions.  $4.00  for  one  year;  $7.00  for  two  years.  Conoda,  odd  $l  OQ 
for  each  yeqr.  All  other  countries  odd  $1.00  for  each  year.  For  chonge  off  oddress.  give  old  address  as  well  as  new,  with 
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USE  THE  FULL  PERMATEX  LINE 


You  won't  see  these  products 

in  a  supermarket  because 

only  you  sell  Permatex 

Chemical  Products. 


COMPANY,    INC. 

300  Broadway,  Hurrtington  Station,  L  I.,  New  York 
Faotoriesi  Brooklyn  35,  N.  Y.  •  Kansas  City  15,  Kansas 


MOTOR,  November  1%1 


MOTOR 


ASlfJllIIHIlGOES  TO  PRES! 


Last-Minute  News  .  .What  It  Means  . . Whafs  Ah 


H. 


HovMbr  to  Provide   Nov  that  the  last  of  the  labor  squab^^ 
Rnie  Market  Picture   bles  has  been  patched  upf  car  dealer 9^ 

can  be  expected  to  get  a  true  feel  of 
the  market  for  1962  vehicles •  Up  imtil  now,  strike-createc 
shortages  have  helped  stimulate  business  and  improve  indi< 
vidual  deals*  Almost  all  dealers  made  money  in  October  anc 
should  be  able  to  finish  the  year  well  in  the  black • 

Month ^s  Output  Goal   At  peace  with  the  United  Auto  Workers 
Is  Highest  in  Year    for  the  first  time  in  over  two  months  j 

car  factories  will  try  to  make  up  pro- 
duction  losses •  November  schedules  aim  at  685fOOO  units, 
highest  for  any  1961  month  •  Strikes  forced  last  month*  s  rue 
down  90,000  to  a  560,000  totals  Ford  suffered  heaviest  losSi 

Sales  Not  Shared     Over-all  sales  were  strong  in  October 
Equally  by  Dealers   522,000  total  •-  but  the  figure  was  hurt 

by  a  few  weak  performers  •  Makes  whicls 
carried  over  strong  identification  fi*om  1961  enjoy  strong 
demand*  Other  brands  go  great  in  some  areas,  flop  in  others « 
Dealers  handling  brisk-selling  brands  believe  they  coulc 
have  boosted  sales  if  wanted  models  had  been  available • 


Better  D^g^^Pp    Dealers  handling  the  lines  that  have  made 
Retailer  Profits   a  hit  with  buyers  may  have  had  their  most 

profitable  month  in  October •  More  gross 
was  retained  on  the  average  than  for  months  past  and  savings 
in  floor-plan  expense  have  been  considerable • 

Dealer  Stockpiles   Dealer  inventories  early  this  month  were 
pared  by  Strike     a  tight  698, 000 •  Retailers  in  a  couple 

of  lines  are  loaded  but  most  would  like 
more  stocks  Certain  Ford  products  and  Chevy  II  are  scarce • 
Factories  may  take  a  month  or  more  to  refill  stockpiles* 

Used  Car  Sales    Used  car  prices  snapped  back  after  a  |50 
UPt  Prices  Hold   setback  the  previous  month.  Both  factories 

and  dealers  expected  October  to  bring  a 
new  drive  on  prices  but  it  did  not»  Sales  increased  somewhat 
over  September  but  were  below  last  summer's  high  marks •  In- 
ventories of  used  units  are  sub-normal  -  under  a  25*-day  sup- 
ply •  and  more  dealers  than  usual  are  buying  for  stock* 


MOTOR,   November  1961 


Goodmans  Cole  Move 
Up  In  6H  Shifts 

James  Goodinan,  vice  president 
of  the  body  and  assembly  groups 
of  General  Motors,  In  charge  of 
Turns tedt,  all  B-0-?  operations 
and  Fisher  Body,  has  taken  the 
place  of  S«  E#  Skinner  as  exec- 
utive vice  president  of  the 
corporation#  Edward  N«  Cole, 
former  Chevrolet  boss,  becomes 
a  corporation  v*  p*.  In  charge 
of  all  car  and  truck  divisions • 
S.  E«  Knudsen  moves  over  from 
Pont lac  to  take  Cole^s  place  at 
Chevrolet •  Elliott  M»  Estes, 
former  Pontlao  chief  engineer, 
assumes  Knudsen *s  old  post# 

Special  Order  Cars 
Get  Green  Light 

A  few  makers.  Ford  in  partic- 
ular, are  permitting  dealers  to 
designate  whether  a  vehicle  is 
a  customer  order  or  Intended 
for  their  inventories •  If  the 
unit  la  a  customer  order,  pro- 
duction is  expedited •  Inventory 
merchandise  takes  longer.  Deal- 
ers say  that  they  are  highly 
pleasec}  with  the  arrangement • 

Dealers  Being  Cut 
Out  of  Fleet  Deals 

The  car  factories  are  cutting 
themselves  in  more  and  more  on 
fleet  and  lease  deals,  taking 
business  away  from  their  re- 
tailers, although  individual 
dealers,  dealer  councils  and 
associations  appear  to  be  blind 
to  what ^8  happening.  As  noted 
here  previously,  at  least  two 
producers.  Ford  and  Chrysler, 
have  entered  into  deals  with 
fleet-lease  firms  in  which  the 
factories  guarantee  resale  val- 
ue of  the  vehicles. 

Retailers  Lose 
Service  Business 

In  other  instances, when  fleet 
orders  are  delivered  through  a 
dealer,  the  factory  dictates  to 
the  dealer  what  his  markup  will 
be.  His  cut  is  invariably  far 


below  list.  As  majority  of 
fleets  maintain  their  own  serv- 
ice facilities,  deala  also  rep- 
resent a  loiss  of  service  busi- 
ness for  dealers  •  So  long  as 
dealers  fail  to  protest,  facto- 
ries can  be  expected  to  delve 
deeper  and  deeper  into  this  lu- 
crative phase  of  the  business. 

Gran  Turlsmo 

Price  Jolts  Dealers 

Stude baker  dealers  who  looked 
to  do  substantial  business  with 
sports  car  buyers  with  their 
new  Gran  Turlsmo  Hawk  fear  the 
much  higher  price  tag  on  the 
oar  -  a  hike  of  1500  including 
tax  -  rules  out  any  hope  of  do- 
ing volume  business  with  the 
unit.  Dealers  were  Jolted  by 
the  size  of  the  price  increase 
and  some  merchants  who  quoted 
tentative  prices  ahead  of  an- 
nouncement found  themselves  in 
an  embarrassing  position. 

Search  for  Dealers 
Prompts  New  Ideas 

Underscoring  the  acute  short- 
age of  dealers  are  these  gam- 
hits  by  factories  seeking  to 
solve  the  problem:  (1)  American 
Motors  offers  to  guarantee  two- 
thirds  of  any  loans  advanced  to 
its  retailers  (new  or  old)  bv 
banks  or  finance  companies;  (2) 
Chrysler  is  entering  into  more 
lease  9ituations  -  deals  where 
the  factory  sets  up  and  equips 
a  facility  and  then  leases  it 
to  a  dealer;  (3)  a  few  facto- 
ries are  letting  its  aggressive 
operators  set  up  chain  store 
outlets  in  areas  where  local 
talent  is  not  available. 

Suit  May  Let  GM 
Blast  Dlscount~Myth 

Aside  from  the  ^obvious  and 
larger  issues  involved  in  the 
Los  Angeles  indictment  of  Gen- 
eral Motors  for  allegedly  re- 
straining trade,  the  upcoming 
trial  could  benefit  all  deal* 
ers  if  GM  is  given  an  opportu- 


M 


va'^Q®.^  November  1961 


'J 


by  to  explode  the  myth  that 
)  magical  phrase  **di8count 
lee**  means  lower  prices  •  This 
roneous  notion  is  long  over- 
d  for  a  public  airing  and  ONf 
answering  the  Justice  I>ept« 
nplaint,  indicates  it  will 
ress  the  point  at  the  trial# 

;backs  Scheduled 
Two  Factories 

nalle  factory  executives  con- 
lue  to  talk  boom,  production 
inners  who  correlate  output 
^h  sales  are  scheduling  cut- 
»ks  at  some  plants  as  soon  as 
}elines  depleted  by  strikes 
re  been  ref illed«  A  few  fac- 
ies  would  have  slowed  down 
put  before  this  if  strikes 
i  not  put  a  criinp  in  stocks* 

tiac  Battling 

Oust  Rambler 

ontlac  is  pushing  hard  to 

e  third  place  in  sales  from 

bier  by  year  end •Interest  in 

s  race  has  now  eclipsed  the 

vrolet-Pord  contest* 

to  Have  Car 

Fight  Cyginal 

ener al  Mo  tors  reportedly  has 
cars,  a  scaled-down  Corvair 
an  entirely  new  entry, ready 


to  throw  at  Ford^s  minicar,< 
dinal,  when  the  latter  pro< 
reaches  dealer  salesrooms  ] 
fall*  GM  will  not  market  1 
versions,  but  will  swing  in 
direction  indicated  by  inte 
gency  (spy)  reports  on  Ca: 
nal*  The  production  timet) 
on  Cardinal,  as  noted  here 
July,  still  stands*  ihe  f 
pilot  model  is  due  next  May 

NAPA  Meeting  to  Hear 
Task  Force  for  Day 

Unquestioned  highlight  of 
National  Automobile  Dealers 
sn*  convention  at  Atlantic  < 
Feb*  3-7  will  be  a  whole  di 
program  by  the  Task  Force  wl 
has  been  fighting  so  succ^ 
fully  for  dealers  this  year, 
the  morning,  force  members  i 
speak*  The  afternoon  sessioi 
to  be  devoted  to  questions • 

Delayed  Billing 
saves  Three -Fourths 

Fifteen-day  billing,  ado] 
by  car  factories  recently, 
already  paying  off  handsox 
for  dealers*  One  medium-li 
retailer  reports  a  total 
$1|.00  in  floor-plan  interesi 
October,  instead  of  his  pri 
ous  average  of  |1^600* 


Lef  but   Some  of  the  hot-shot  merchandisers  started  adverti 
>ortant   •'factory  demonstrators**  and  "factory  officials*  c 
before  1962  models  were  a  month  old*.**Buick  merch 
>ort  excellent  business  with  their  V-6  Special* ***One  Ford 
ably  plant,   shut  by  a  three-month  strike,  produced  the.  las 
I  1961  models  a  month  after  1962  cars  were  out* *.*01dsmo bile 
Llers  will  not  get  volume  deliveries  of  that  company's  tu 
trged  engine  option  until  after  first  of  the  year,  althou 
r  Jobs  should  come  through  by  mid-December*** *Those  gold-col 
ivrolets,  produced  to  tie  in  with  the  company's  50th  annive 
»  are  nailed  to  the  floor*  Factory  made  only  enough  to  su 
I  per  dealer*  Dealers  can  sell  them  end  of  this  month,  but 
LI  be  the  end  of  the  batch. ***A  dealer,  in  Midwest,  who  saw 
*st  full  month  of  the  new  model  year  drop  from  26  dellve 
it  season  to  11  sales  this  year,  advocates  that  Detroit  styl 
required  to  spend  a  month  on  the  showroom  floor,   **So  they 
>w  what  mistakes  to  correct  next  year***** ••Scheduled  for  Jan 
a  260  cu*  in*  V*6  for  Fair lane  and  Ifeteor,  an  enlarged  ver 
the  221  cu*  in*  engine  now  available* 


?0R,  November  1961 


Service  Voliine 
At  high  Level 


Despite  a  lack  of  colc-veather  work,  service  vol* 
ume  Is  running  at  a  aomevhat  higher  level  than  at 
this  time  last  year*  Complaints  are  heard  that 
car  owners,  especially  of  new  cars,  are  depending  upon  free  serv- 
ice to  keep  their  vehicles  rolling  but  this  obviously  is  not  suf- 
ficient because  in  hundreds  of  dealer  shops  and  many  garages  work 
can  be  had  only  by  appointment •  Volume  and  profits  are  running  at 
the  same  pace  as  before  the  12-12,000  warranty  was  dreamed  up« 
}k>Bt   shops  expect  volume  to  rise  sharply  with  cold  weather# 


Antifreeze  Keeps 
Jobber  Sales  Dowi 

Given  the  same  total  of  anti- 
freeze ttuslness  .  as  they  did  in 
I960,  most  wholesalers  would  be 
well  ahead  of  a  year  ago.  The 
loss  of  antifreeze  business  to 
all  kinds  of  discount  and  non- 
trade  outlets  is  keeping  Jobber 
sales  below  1960«  Other  dold- 
weather  goods  will  help  as  soon 
as  fall  gets  down  to  work*  Con- 
fidence rather  than  optimism  is 
the  prevailing  tone* 

More  Chains  Seen 
In  Jobber  FlelJ* 

Jobbers  and  their  suppliers 
have  not  been  the  only  people 
watching  the  progress  of  Gulf 
and  Western  in  the  automotive 
after-market*  Others  have  been 
eyeing  the  efforts  to  put  to- 
gether a  Jobbing  chain  and  in 
at  least  one  instance  have  be- 
gun work  on  one  of  their  own* 

Sees  Parts  Sales  Up 
Billion  in  10  Years 

Sales  of  automobile  replace- 
ment parts  will  climb  |1,000,- 
000,000  in  the  next  10  years, 
according  ito  Joseph  A*  Ander- 
son, general  manager  of  the  AC 
Spark  Pl\xg  Dlv*  of  General  Mo- 
tors* This  would  be  at  retail* 
Anderson  estimates  this  yearns 
total  at  |5»900,000,000« 

FTC  Speeds  gp 
Consent  Orders 

Under  new  procedures  announc- 
ed by  the  Federal  Trade  Commis- 
sion, firms  or  persons  about  to 
be  cited  for  alleged  violations 


may  avoid  long  proceedings  if  a 
consent  decree  is  deemed  advis- 
able* The  FTC  is  permitted  un- 
der the  new  rules  to  notify  a 
defendant  that  a  corqplaint  is 
to  be  issued*  He  has  30  days  to 
decide  whether  to  sign  a  stipu- 
lation* If  he  does,  the  case 
goes  at  once  to  the  new  office 
of  Consent  Orders  for  action* 

Compact  Comeback 
Expected  Later  15n 

Detroit  sales  departments  be- 
lieve the  slowdown  in  compact 
business  is  a  temporary  situa- 
tion* Small  cars  are  currently 
down  to  about  35  par  cent  of 
the  market  from  a  high  of  near- 
ly 1).0  per  cent  a  few  monthB 
ago*  Factory  numbers  experti 
point  out  that  high-priced  de 
luxe  cars  always  take  leader- 
ship  at  the  beginning  of  a  mod- 
el run  and  comeback  of  the  co»* 
pact  can  be  expected  as  soon  ti 
the  first  flush  ot  big  car  buy- 
ers has  been  satlsf ied» 

Customers  Buying 
dheaper  Models 

Analyzing  dealer  orders  in  an 
attempt  to  get  a  feel  of  tha 
public  mood,  majority  of  facto- 
ry marketing  experts  lean  to 
the  belief  that  customers  are 
still  highly  price-consciou8« 
Though  it  is  a  known  fact  that 
costliest  cars  sell  best  early 
in  the  model  year,  market  anal- 
ysts note  a  trend  toward  volun- 
tary do%ingrading  by  customers t 
That  is,  customers  bringing  In 
trades  are  replacing  their  old 
cars  with  lower-priced  models* 


J6 


YSy^Qie.^  November  1961 


-  EoUhywaL 


Chats  and  Sales  Talks 

There  is  a  difference,  although  a  good  deal  of  the  gloomy  talk 
about  the  ruination  of  the  service  business  by  "service  free"  cars 
does  not  make  a  distinction.  Garages  and  service  departments 
will  have  fewer  chances  to  talk  with  customers,  the  argument 
goes,  and  will  consequently  get  fewer  chances  to  sell  them. 

This  assumes  that  every  visit  for  lubrication  has  offered  an 
opportunity  to  sell  mechanical  service,  which  simply  is  not 
true.  More  often  it  has  been  a  chance  to  chat  and  exchange 
views  on  sports  and  mutual  acquaintances.  A  car  that  comes  in 
for  an  oil  change  after  4,000  miles  is  a  better  prospect  for  a 
tune-up  than  one  that  was  in  only  1 ,000  miles  ago.  An  owner  is 
not  going  to  have  his  engine  reringed  every  time  he  has  the 
chassis  lubricated. 

These  facts,  together  with  realization  that  lubrication  is  the 
chief  phase  of  service  affected  materially  so  far  by  the  widely 
publicized  pursuit  of  freedom  from  service,  should  dispel  the 
cloud  of  gloom  that  has  been  accumulating. 

Brakes,  wheel  alignment,  suspension  units,  the  cooling  and 
electrical  systems  and  the  engine  itself  will  continue  to  wear 
and  develop  trouble.  Repairmen  will  still  sell  their  remedial 
services  just  as  often  as  they  have  in  the  past. 

Their  lubrication  racks  may  acquire  a  little  rust  occasionally 
but  their  cash  registers  should  not. 

EDWARD  FORD 
Editor 


rOR,  November  1961 


IS  VOLUME  SELL! 


Far  from  it  in  the  case  of  the 
cally  sucessful  dealer  discussed  h^ 
gets  his  price  as  well  as  customl 
methods  many  another  retailer  codj 

By  Robert  Lund 

Detroit  Editor  of  MOTOR 


LJuring  a  six-month  period  in  the  1961  nn 
a  hard-hustling  hotshot,  apparently  unawall 
volume  concept  supposedly  breathed  its  li| 
years  ago,  pushed  out  a  staggering  6,038  aui 
This  figures  out  to  just  short  of  40  deliveries 
each  of  the  151  selling  days  during  the  i 
session.  \ 

Since  the  word  volume  has  come  to  have; 
connotation  for  automobile  dealers  that 
strikebreaker  has  for  UAW  shop  stewards, 
mediate  impression  of  a  dealer  who  shoots  ca 
a  rate  of  12,000  a  year  is  that  of  an  avaricioil 
low-collar  discounter  and  all-around  knave, 
burning  the  territory  for  reputable  retailers. 
is  a  foregone  conclusion  that  he  is  destined 
up  in  the  poorhouse.  Those  are  the  standard 

There  is  no  question  that  this  particular  ni 
is  taking  trade  from  other  dealers.  He  also  go€ 
hoot  and  whoop  advertising,  handles  bootleg^ 
and  falls  short  of  the  minimum  requirements 


I.WAYS  FATAL? 


at  least  in  the  eyes  of  factories.  The  labels  apply 

o  this  point. 

he  discounter  tag  does  not  apply.  Not  only  does 

er  X  refuse  to  discount;  he  frequently  commands 

er  prices  than  other  merchants  in  the  area— in 

ant  defiance  of  the  widespread  belief  that  profit 

volume  are  not  companionable. 

^en  if  you  do  not  buy  the  idea  that  profit  and  vol- 

are  opposites,  the  high  art  of  huckstering  as 
ticed  by  a  leader  in  the  field  of  wheel-and-deal  is 
h  a  hard,  close  look.  That  is  not  to  say  that  mer- 
its operating  on  a  more  modest  scale  will  want 
nulate  Dealer  X.  The  American  militarists  who 
ired  the  tactical  brilliance  of  Gen.  Erwin  Rom- 

the  Nazi  field  marshal,  were  not  pulling  for 
imel  to  win  the  war. 

s  operation  is  interesting  from  several  angles 
t  from  the  fact  that  he  is  running  a  big-volume, 
)rofit  store  in  violation  of  the  rule  that  says  a  re- 
r  can't  juggle  both  balls  at  the  same  time.  His 
^ss  underscores  a  curious  but  understandable  idea 

has  established   itself   in   the   public   mind,  a 
ige  many  dealers  have  yet  to  detect. 
is  ability  to  outsell  other  dealers  without  cutting 


prices  discloses  a  serious  weakness  on  the  part  of  hi^ 
competitors.  The  ease  with  which  he  moves  boot« 
legged  brands  carrying  the  names  and  addresses  ot 
other  dealers  on  the  price  stickers  points  up  the  pov- 
erty of  the  sticker  law  insofar  as  the  public  is  con- 
cerned. And,  finally,  factory  reaction  to  his  operation 
offers  a  new  insight  on  Detroit's  attitude  toward  mav- 
erick merchandising. 

The  area  in  which  X  does  business  is  covered  by 
333  dealers,  including  X  himself.  Of  this  number,  309 
outlets  handle  domestic  makes  and  imports  distrib- 
uted through  American  manufacturers.  The  other  24 
firms  sell  foreign  cars  exclusively. 

X  is  franchised  to  sell  four  brands— Dodge,  Chrys- 
ler, Simca  and  Rambler.  He  also  sells  other  makes 
without  a  franchise.  Most  of  his  non-franchise  busi- 
ness is  in  Chevrolets. 

In  the  six  months  when  X  delivered  6,038  cars, 
the  other  332  dealers  in  his  area  sold  a  combined  total 
of  45,054  units-42,128  American  makes  and  2,926 
imports.  Here,  by  brand  name,  is  a  breakdown  on 
how  he  belted  his  rivals: 

Dodge:  X  delivered  1,593  cars  out  of  a  total  of 
3,278  vehicles  registered  in  [continued  on  page  150 


must  be  a  reason  why  Dealer  X's  ctistonners  travel 
as  40  miles  to  buy  from  him,  passing  up  the  con- 
:e    and    lower    prices    offered    by    local    retailers 


Service  Tips  on  Nev 


To  make  initial  tappet  setting,  remove  all  lash 
and  then  tighten  rocker-arm  nut  one  full  turn 


To  adjust  Powerglide  low  band,  torque  adjusting 
screw   to   40   Ib.-in.,   then   back   off   four   turns 


You'll  need  these  procedures 
to  do  a  fast,  dependable  job  on 
Chevrolet's  "in-between"  car 


By  William  J.  Moreland 

Technical  Editor  of  MOTOR 


Ixepairmen  familiar  with  Chevrolet's  1%1  can 
have  an  advantage  in  servicing  the  Chevy  II  bea 
many  major  components  on  this  new  car  are  sim 
to  those  on  the  year-old  bigger  cars.  There  are,  h 
ever,  some  new  units  and  many  changes  in  ser 
procedures. 

The  100  and  300  Chevy  II  series  are  equipped  ^ 
a  4  cyl.  overhead  valve  engine  while  the  200  and 
series  have  a  6  cyl.  engine.  Both  are  new  engines  \ 
components  similar  to  those  used  on  previous  po^ 
plants.  Five  main  bearings  are  used  on  the  4  cyl. 
gine,  seven  on  the  6.  Most  valve  train  components 
identical  to  the  283  cu.  in.  V-8,  with  stanif>ed  ro< 
arms  and  oil  feed  through  holes  in  the  push  r 
There  is  no  need  of  a  rocker  arm  shaft. 

Both  engines  have  hydraulic  valve  lifters.  To  p 
the  lifter  in  the  center  of  its  travel,  set  the  pistor 
the  top  of  its  compression  stroke,  turn  the  adjus 
nut  until  all  lash  is  removed,  then  tighten  the  nut 
additional  turn.  Intake  valve  stem  clearance  in 
guide  should  be  .001  to  .003  in.  and  exhaust  .00! 
.004  in.  If  the  clearance  is  excessive,  ream  to  take 
oversize  valve  stem. 

Valve  spring  pressure  should  check  84  to  92 
with  the  spring  compressed  to  12^2  ^^'  Replace 
spring  if  the  pressure  is  less  than  70  lb.  Valve  spi 


For  proper  bushing  preload,  rear  shackle  on  sin- 
gle   leaf    rear    spring    is    torqued    25-35    Ib.-ft. 


Clutch  push  rod  is  adjusted  to  obtain  appr 
mately   54   in.   play   between   rod    and    its  i 


40 


M.OTOR,  November 


Chevy  II 


installed  height,  from  the  top  of  the  shim  or  spring 
seat  to  the  top  of  the  spring  shield,  should  not  exceed 
12%2  in.  Shim,  if  necessary,  to  reduce  it.  The  height 
should  never  be  less  than  l^^g  in. 

To  remove  the  oil  pan  on  both  Chevy  II  engines, 
disconnect  the  wires  at  the  starter  solenoid  and  re- 
move the  starter.  Then  disconnect  the  idler-arm 
bracket  at  the  right  frame  rail  and  swing  the  linkage 
down  for  pan  clearance.  On  the  6  cyl.  engine  only, 
remove  the  front  crossmember.  Let  the  stabilizer  bar 
hang  when  removing  the  crossmember  on  a  station 
wagon. 

To  install  the  oil  pan,  place  the  rear  seal  in  the 
rear  main-bearing  cap  and  the  front  seal  on  the  tim- 
ing-gear cover,  pressing  the  tips  into  the  holes  provid- 
ed in  the  cover.  Now  install  the  side  gaskets  on  the 
cylinder  block,  using  grease  as  a  retainer.  The  side 
gasket  tabs  must  index  into  the  notches  in  the  front 
seal.  Last,  install  the  screws  in  the  timing-gear  cover. 
These  screws  are  installed  at  an  angle  and  the  holes 
will  line  up  after  the  rest  of  the  pan  bolts  have  been 
snugged  up.  Then  reverse  the  removal  procedure  to 
complete  the  job. 

Both  engines  use  a  two-piece  rear-main  oil  seal  of 
oil-resistant  rubber  molded  over  a  half  circle  of  steel. 
The  upper  half  of  this  seal,  unlike  the  wick-type  seal, 


Camber  is  adjusted  by  loosening  front  lock  nut 
and  turning  bolt  head.  Cam  moves  control  arm 


can  be  rotated  easily  into  place  without  removing  thd 
crankshaft. 

The  6  cyl.  engine  uses  a  harmonic  balancer  similar 
to  the  Chevrolet  V-8  type  and  is  removed  in  the  same 
manner  as  on  the  V-8.  Hammering  this  damper  back 
onto  the  crankshaft  without  supporting  the  pulley 
will  cause  damage.  A  tool  is  available  for  the  installa- 
tion. 

The  4  cyl.  engine  has  a  separate  hub  and  pulley 
without  a  harmonic  bal-  [continued  on   page   178 


What  Detroit  Is  Thinking 

By  Robert  Lund 

Detroit  Editor  of  MOTOR 


probably  true,  although  it  is  curious  that  many  mak- 
ers decline  to  disclose  comparative  figures  on  dealer 
orders  in  previous  years. 

Figures  Confidential 

"That's  confidential  information,"  the  factory  fact- 
keepers  parry  to  discourage  the  skeptic.  But  there  are 
other  ways  of  adding  two-and-two. 

In  the  case  of  the  two  producers  involved  here  (not 
members  of  the  same  parent  company,  incidentally) , 
at  the  same  time  they  were  dishing  out  the  boom  rou- 
tine, their  dealers  were  carrying  an  U-w^eek  supply  of 
cars  in  one  instance  and  a  12-week  inventory  in  the 
other.  This  at  the  outset  of  a  new  model  season,  a 
boom  period,  according  to  factory  publicists.  So, 
while  the  factories  were  technically  accurate  in  talk- 
ing boom  based  on  dealer  orders,  no  such  surge  was 
taking  place  at  the  retail  level. 

Manufacturers  cannot  be  [continued  on  page  158 


Business  Was  Never  Better 

Although  the  new  model  year  is  off  to  a  hot  start,  a 
couple  of  car  companies  had  to  hold  a  match  under 
the  thermometer  to  make  it  rise.  The  firms  concerned 
have  been  issuing  publicity  pieces  and  lining  up  in- 
terviews with  company  officials  in  which  the  claim  is 
advanced  that,  based  on  dealer  orders,  business  has 
never  been  better. 

Giving  them  the  benefit  of  the  doubt,  the  claim  is 


MOTOR,  November  1%1 


N> 


New  Powerglide  typifies  trend  to  simpler  drives.  Valve 
body  (arrow,  left)  has  been  relocated  to  ease  service. 
Removal  of  gear  drive  simplifies  governor  (arrow,  right) 


Arrows  indicate  thin  in^ter-jacket 
sections  in  new  Ford-Mercury  V-8, 
cutting  weight  of  cast-iron  engine 


TANDEM  MASTER  CTfLINDER 

HYDRAULIC  RESERVOIRS 

FRONT  .  .  .  REAR 

J.  .        A... 


FRONT  .  .  .  REAR 

HYDRAULIC  BRAKE 

PRESSURE  CHAMBERS 

Dual  master  cylinder  used  by 
Rambler  and  Cadillac.  Device  is 
designed  to  prevent  complete 
brake  loss  in  case  of  fluid  leakage 


LUBRICANT 
RESERVOIR 


WATER- TISHT 
SEAL  ASSEMBLY 


BEARINS  -  BALL  JOINT 


Oldsmobile  upper  ball  joint,  packed  with  molyb- 
denum disulphide  grease  and  sealed.  Unit  is  typi- 
cal  of   those   not   requiring   periodic   lubrication 


COSTS  TO  GUIDE 


Engines  and  automatic  drives  will  be 
simpler,  lighter  •  •  •  Rush  to  aluminum 
slows  down  •  •  •  Engineers'  goal  is  ca- 
pable, durable  car  at  a  popular  price 


By  Walter  O.  Koehler 

Engineering  Editor  of  MOTOR 

ij/conomic  facts  of  life  are  dictating  the  design  of  to- 
morrow's automobile.  Engineers  are  rejecting  com- 
plex engines,  transmissions  and  other  components  in 
favor  of  simpler,  lighter  mechanisms  which  will  do  an 
adequate  job  as  cheaply  as  possible.  Evident  in  the 
newly  introduced  1962  models,  this  trend  seems  cer- 
tain to  continue  as  manufacturers  fight  the  cost-price 
squeeze  in  their  efforts  to  develop  cars  which  the  un- 
predictable American  public  will  buy. 

Cutting  first  cost  through  simplified  design  is  not 
the  only  appeal  to  the  customer's  pocketbook.  Ex- 
tended chassis  lubrication  intervals,  more  miles  be 
tween  oil  changes,  self-adjusting  brakes  and  other  it- 
velopments  advertised  to  reduce  ownership  costs  rep- 
resent a  big  part  of  the  1962  sales  pitch.  If  these  fea- 
tures succeed  in  selling  cars,  they  will  be  continued 
and  expanded  in  the  years  to  come. 

In  trying  to  find  out  what  the  public  wants,  the  in- 
dustry has  expanded  its  oflFerings  to  include  the  wid- 
est variety  of  cars  since  steam  and  electric  power 


4^ 


MOTOR,  November  19SI 


I 


Two-ply  tire,  used  on  all  1962  compacts  and 
some  larger  cars,  with  tread  cut  away.  The 
load  capacity  is  said  to  equal  four-ply  tire 


Section  of  Buick's  new  V-6  powerplant.  Spacer  at 
left  is  necessary  to  place  fan  close  enough  to 
the   radiator   in   compartment   designed   for   a   V-8 


CAR-OF-FUTURE  DESIGNERS 


yielded  to  gasoline.  The  widened  model  lineup  of- 
fered by  the  bigger  companies  is  not  intended  to  be 
a  permanent  thing.  Cars  which  don't  pull  their 
weight,  saleswise,  will  be  unceremoniously  dumped. 

The  very  existence  of  such  a  multitude  of  models, 
however,  reflects  the  desire  of  manufacturers  to  cover 
all  segments  of  the  market.  New  techniques  in  body 
tooling  and  the  use  of  computers  to  solve  complex 
engineering  problems  have  enabled  factories  to  cut 
lead  time  drastically,  making  it  possible  folr  them  to 
adjust  to  the  ever  changing  demand. 

Probably  the  outstanding  example  of  a  company's 
willingness  to  broaden  its  line  to  meet  competition  is 
the  introduction  of  the  Chevy  II.  Galled  by  Corvair's 
inability  to  do  better  against  Falcon  and  Rambler, 
Chevrolet  brought  out  the  new  compact. 

In-Line  6  Favored 

With  smaller  and  lighter  cars  grabbing  an  increas- 
ing share  of  the  market,  the  popularity  of  the  6  cyl. 
engine  should  continue  to  rise.  Of  the  three  types 
now  in  use,  which  will  hold  the  dominant  position? 
The  in-line  6  is  the  simplest  in  construction  and  the 
cheapest  to  build,  so  its  place  in  the  lowest-priced 
compacts  seems  assured.  In  the  event  of  an  all-out 
price  war  among  the  smaller  cars,  its  chief  rival 
would  be  the  4  cyl.  engine,  now  offered  only  by  Pon- 
tiac  Tempest  and  Chevy  II.  If  cars  smaller  than  to- 
day's compacts  appear,  look  for  the  V-4  powerplant. 

The  V-6  can't  match  the  in-line  6  in  cost,  so  its 
niche  seems  to  be  in  cars  a  cut  above  the  lowest,  where 


buyers  are  willing  to  pay  a  little  more  for  better  per- 
formance and  greater  smoothness.  Its  prospects  de- 
pend largely  upon  customer  reaction  to  the  Buick  ap 
plication. 

The  horizontally  opposed,  or  pancake,  engine  is 
peculiarly  suited  to  rear-end  installation,  so  its  fate  is 
tied  to  that  of  the  Corvair.  It  is  unlikely  that  any  new 
engines  of  this  type  will  be  built  soon. 

Tops  in  Smoothness,  Power 

What  about  the  V-8?  It  will  continue  to  be  the 
premium  engine,  still  unmatched  in  smoothness  and 
power  output.  It  will  be  optional  in  the  fancier  com- 
pacts and  lower-priced  standard-sized  cars  and  stand- 
ard in  the  medium  and  high  price  fields. 

In  the  new  1962  powerplants,  engineers  have  com- 
bined fresh  designs  with  existing  tooling  to  develop 
engines  specifically  designed  for  the  job  they  have  to 
do.  Buick's  V-6  is  an  outstanding  example.  To  broad- 
en the  appeal  of  the  Special,  it  was  necessary  to  lower 
the  price.  Substituting  an  iron  V-6  for  the  expensive 
aluminum  V-8  made  possible  not  only  a  price  reduc- 
tion but  a  noticeable  increase  in  fuel  economy. 

Buick  departed  from  past  engineering  practice  by 
angling  the  two  banks  of  cylinders  at  90  deg.  from 
each  other.  Previous  V-6's  in  European  passenger  cars 
and  American  trucks  used  angles  of  60  or  120  deg. 
The  90-deg.  arrangement  permits  Buick  to  utilize  ex- 
isting V-8  tooling  to  build  the  new  engine.  The  un- 
evenly spaced  firing  impulses  resulting  from  the  90- 
deg.  angle  are  smoothed  out  [continued  on  page  155 


MOTOR,  November  1961 


V** 


HOW  TO  ENFORCE 


Keeping  Mavericks  in  Line 

Every  time  some  segment  of  the  automobile 
retail  trade  is  accused  of  sharp  dealing  or  un- 
ethical practices,  it  is  said  that  the  offenders 
are  a  small  minority. 

This  is  true  but  it  is  usually  embarrassing  to 
the  majority  to  find  that  the  mavericks  are  mem- 
bers in  good  standing  of  their  trade  association. 
The  plea  is  then  made  that  it  is  impossible  or  at 
least  impractical  to  get  rid  of  them. 

Here,  in  an  article  by  a  lawyer  who  has  made 
a  study  of  the  situation,  are  five  suggested  steps 
for  getting  rid  of  unethical  characters,  to  make 
associations  and  their  emblems  mean  something 
to  the  buying  public  and  protect  the  interest  of 
*  qua  re-shooting  retailers  and  servicemen. 


Awarding  plaques  to  members  who  do 
most  to  uphold  code  is  effective  method  of 
enhancing  association's  image  among  buyers 


By  Arthur  L.  Reuter 

Member  of  the  New  York  Bar 


r^  rem  headlights  to  tailpipe,  your  car  is  today's 
biggest  swindle"  says  a  current  magazine  for  male 
readers. 

The  motorist,  it  asserts,  "is  bombarded  on  all  sides 
by  a  series  of  frauds— real  or  unintentional— ranging 
from  the  phony  pitch  of  the  dealer  who  sells  hb  first 
jalopy  to  the  friendly  mechanic  in  the  neighborhood 
garage  who  wants  to  peddle  a  useless  battery  addi- 
tive." 

Gyp  Artist  Hurts  All 

Exaggerated?  Undoubtedly.  But  the  activities  of 
the  gyp  dealer  and  repairman,  even  though  he  is  the 
exception,  rather  than  the  rule,  does  plague  the  in- 
dustry. Once  victimized,  the  customer  tends  to  view 
all  dealers  and  repairmen  with  equal  suspicion.  Un- 
able to  distinguish  between  the  reasonable  and  the 
fantastic,  he  is  likely  to  fall  for  the  bait  of  another  un- 
scrupulous dealer. 

As  customers'  resistance  acquires  increasing  armor, 
the  reputable  dealer  or  repairman  fails  to  get  his 
money's  worth  out  of  his  sales  efforts  and  advertising 
expenditures.  He  must  cut  prices  and  profits  on  legit- 
imate goods  and  services  to  meet  the  gyp's  prices  for 
puffed  goods  and  phony  services.  Too  often,  he  is 
himself  forced  into  sharp  practices  in  order  to  stay  in 
business  alongside  the  trickster. 

Attempts  to  remedy  the  situation  have  been  and 
are  being  made.  "Codes  of  Ethics"  have  been  adopt- 
ed by  national  and  local  associations  of  dealers  and 
garage  owners  and  standards  of  practice  for  advertis- 
ing and  selling  automobiles  have  been  established  by 
Better  Business  Bureaus  and  subscribed  to  by  associ- 
ation members. 

Public  Confidence  Drops 

But  the  gyp  remains  and  public  confidence  con- 
tinues to  fall.  The  dealer  and  garage-owner  associa- 
tions are  not  really  identified  by  the  f)eople  in  the 
community  with  fair  dealing  and  dependability.  Con- 
sequently, the  gyp  dealer  or  repairman  suffers  no  loss 
of  prestige  or  imputation  of  unreliability  by  failing 
to  display  the  association  emblem,  if  any. 

Worse,  the  gyp  dealer  may  join  the  dealer  assoda- 
tion  and  display  the  emblem  despite  the  constant 
practice  of  fraud  and  deception.  To  the  extent  thai 
the  association  and  its  code  of  conduct  has  acquired 
any  public  recognition,  a  gyp  member  diminishes 
the  reputation  of  his  fellow  members. 

The  remedy  is  obvious— the  customer  must  be  en- 
abled to  distinguish  readily  between  the  fair  dealer 


44 


NV.O'XC^^,  November  1961 


A  CODE  OF  ETHICS 


Dealer  charged  with  violating  the  code  of  ethics  can  be  tried 
by  committee  of  fellow  members  and,  if  found  guilty,  expelled 


and  the  gyp.  He  must  do  business  with  the  fair  dealer 
with  confidence  that  he  is  fair  and  must  shun  the  gyp 
because  he  is  clearly  one  who  is  excluded  from  the 
ranks  of  business  decency. 

The  corrective  program  I  propose  has  five  prongs: 

1 .  .An  association  of  dealers  and  repairmen.  Such 
associations  already  exist  on  both  national  and  local 
levels.  They  are  needed  in  every  community. 

2.  .A  code  of  fair  practices  subscribed  to  by  the  as- 
sociation members. 

The  National  Automobile  Dealers  Assn.'s  Code  of 
Ethics  promulgates  "the  following  principles  to  guide 
the  operations  of  its  members.  .  .  . 

A.  .To  price  our  products  and  our  services  fairly, 
based  upon  our  costs,  plus  a  reasonable  profit. 

B.  .To  allow  fair  and  reasonable  prices  for  used 
vehicles  offered  in  trade. 

C . .  To  properly  inspect  and  service  all  vehicles 
before  delivery  to  our  customers. 
D . .  To  provide  facilities,  personnel  and  stock  of 
replacement  parts,  adequate  to  properly  service  the 
vehicles  we  sell. 

E.  .To  accurately  represent  and  advertise  our  mer- 
chandise and  services. 

F..To  furnish  the  lowest  finance  and  insurance 
charges  consistent  with  sound  business. 
G . .  To  support  programs  designed  to  promote  ade- 
quate highways  and  traffic  safety." 


These  are,  of  course,  mere  principles  and  are  not 
actual  standards  of  practice. 

The  same  organization  has  also  promulgated  "Rec- 
ommended Standards  of  Practice  for  Advertising  and 
Selling  Automobiles"  proposed  by  a  joint  committee 
representing  the  Association  [continued  on  page  165 


/> 


To  safeguard  members,  as  well  as  to  retain 
the  public's  confidence,  association's  emblem 
must  be  recovered  when  a  maverick  is  ousted 


MOTOR,  November  1961 


M> 


■^ 


THEY  SELL  TifeMSELVES 


Novel  station  promotion  invites  castomers  to  test  and 
try  merchandise,  and  the  pay-off  is  increased  sales 


Customers  accept  free  coffee  and  invitation  to  make 
own  tests  at  Karner's  service  station  in  St.  Paul,  Minn. 


v^ustomers  went  for  this  promotion  hook,  line  and 
sinker  and  the  station  behind  it  benefited  by  increas- 
ing its  TBA  sales.  The  idea,  developed  by  John  and 
Dick  Karner,  father-and-son  team  which  owns  Kar- 
ner's Mobil  Service,  St.  Paul,  Minn.,  basically  in- 
volved customer  participation. 

Here's  how  it  worked:  With  the  onset  of  winter  the 
Karners  set  up  a  special  outdoor  display  of  cold- 
weather  merchandise—batteries,  snow  tires,  tire 
chains,  wiper  blades,  windshield  de-icers  and  solvents 
and  floor  mats. 

The  next  step  was  to  get  out  paint  brushes  and  cre- 
ate signs  with  impact  messages.  Last  year  the  Karners 
used  "Try  It"  and  "Take  One"  as  the  themes  of  the 
promotion.  With  merchandise  and  signs  ready,  the 
Karners  moved  one  of  the  station's  own  cars  into  a 
carefully  selected  location— a  spot  close  to  one  of  the 
pump  islands. 

The  signs,  "Try  It  (de-icer) "  and  "Take  one  look 
at  an  actual  battery  test,"  were  taped  onto  the  car  and 
the  appropriate  merchandise  arranged  around  it. 

The  signs,  John  Karner  feels,  should  not  be  too 
perfectly  lettered.  An  obviously  homemade  sign,  with 
even  a  few  dribbles  of  paint  to  heighten  its  appear- 


ance of  freshness  and  personal  appeal,  works  best. 
Two  batteries— a  new  and  an  old  one— were  dis- 
played and  customers  were  encouraged  to  make  the 
test  themselves,  attaching  two  prongs  of  the  tester  to 
the  old  and  then  the  new  battery.  The  next  logical 
step  was  to  suggest  to  the  customer  that  he  test  his 
own  battery. 

Sales  Started  Early 

"As  a  matter  of  fact,"  Karner  said,  "while  we  were 
putting  up  the  display  I  was  interrupted  by  a  gasoline 
customer.  He  asked  me,  'What's  that  all  about?' 
When  I  explained,  he  replied,  'Hey,  that  reminds  me. 
I  should  have  my  battery  tested.'  So,  before  the  dis- 
play was  even  completed,  it  had  sold  a  battery  for  us." 

The  "Try  It"  theme  required  a  little  more  effort 
and  planning.  Karner  used  a  pail  of  cold  water  and  a 
pile  of  snow  to  set  up  test  conditions  for  de-icers, 

"Everybody— even  our  lady  customers— likes  to  put- 
ter around  a  car,"  Karner  remarked.  **And  it's  a  lot 
easier  and  faster  to  let  the  customers  sell  themselves 
on  some  TBA  items.  I  occasionally  made  a  comment 
while  people  were  trying  the  de-icer  or  battery  tester 


4fi 


MOTOR,  November  I96I 


ON  TBA 


—something  to  the  effect  that  I  wouldn't  drive  a  car 
without  using  a  windshield  de-icer  or  that  snow  tires 
can  be  bought  on  a  six  months*  charge  plan  without 
interest.  That's  about  all  the  sales  push  we  used." 

Why  not  demonstrate  these  products  on  the  cus- 
tomers' cars?  Karner  replied,  '*In  the  first  place,  cus- 
tomers don't  like  to  have  their  cars  used  for  testing 
purp)oses.  It's  like  suggesting  to  them  that  you  try  a 
cleaning  solvent  on  their  coat.  A  car  is  an  even  more 
valuable  possession  and  people  would  rather  see  the 
test  performed  on  somebody  else's  vehicle.  And,  you 
can't  blame  them." 

To  prove  his  point,  Karner  suggested  to  six  consec- 
utive gas  customers  that  they  try  a  de-icer  on  their 
door  locks.  All  six  refused.  However,  when  he  sug- 
gested the  test  to  the  following  six  customers,  using 
the  station's  own  car,  four  of  them  agreed.  They 
either  tried  it  themselves  or  watched  Karner  freeze  a 
lock,  then  thaw  it  instantaneously  with  a  de-icer.  Out 
of  the  four,  three  bought  a  can  of  the  product. 

The  "Try  It"  theme  was  carried  out  on  other  prod- 
ucts. For  example,  if  his  car  was  not  equipped  with 
snow  tires,  the  customer  was  invited  to  run  his  car 
along  a  path  which  the  Karners  keep— weather  per- 


Using  snow-covered  windshield  of  car  owned  by 
station,  customer  sees  proof  that  de-icers  work 


mi t ting,  of  course— coated  with  snow  and  ice.  Then 
the  customer  is  asked  to  run  the  snow- tire-equipped 
test  car  along  the  same  route,  proving  to  his  own  sat- 
isfaction that  there  is  a  difference  between  regular 
and  snow  tires. 

Karner  injected  a  note  of  [continued  on  page  106 


As  Engineers  See  It 


Tests  Set  Oil-Drain  Periods 

Establishing  oil-change  intervals  on  the  basis  of 
used-oil  analysis,  rather  than  on  arbitrary  mileage 
limits,  has  enabled  one  truck  operator  to  extend 
drain  periods  from  3,000  to  12,000  miles.  Russell  E. 
Bruce,  of  Richardson  Trucks,  Inc.,  a  truck-leasing 
firm,  and  Robert  J.  Lewis,  of  Shell  Oil  Co.,  reported 
the  results  of  the  program  at  a  recent  Society  of  Au- 
tomotive Engineers  national  meeting. 

When  Richardson  switched  from  gasoline  to  Diesel 
power  in  one  area,  it  was  felt  that  oil-change  intervals 


could  be  safely  increased  from  the  3,000-mile  period 
then  in  vogue.  The  idea  of  setting  up  an  arbitrary 
schedule,  then  waiting  a  year  or  more  to  determine 
the  effect  on  engine  wear,  was  rejected. 

Laboratory  analysis  of  used  oil  was  considered  im- 
practical because  of  the  work  involved  in  taking  sam- 
ples from  a  large  number  of  vehicles,  labeling  them 
and  correlating  them  with  truck  mileage  records.  The 
Shell  ADC  Oilprint  Analysis  System  was  finally 
picked  as  the  easiest  method. 

Under  this  system,  a  card  with  space  for  14  sam- 
plings is  assigned  to  each  truck.  Each  time  the  truck 
comes  into  the  shop— approximately  every  1,700  miles 
in  the  Richardson  operation— one  drop  of  oil  from 
the  dipstick  is  placed  on  a  circular  piece  of  filter  pa- 
per on  the  card. 

The  color  and  pattern  of  the  spot  show  whether 
the  oil  is  still  capable  of  holding  foreign  matter  in 
suspension.  Fuel  soot,  coolant  or  condensation  is  in- 
dicated by  the  appearance  of  the  spot.  A  second  drop 
of  oil,  applied  to  another  spot,  is  checked  with  a 
chemical  for  alkalinity. 

As  a  result  of  these  tests,  a  drain  period  of  8,000 
miles  was  set  up  for  turbocharged  Diesels.  When  these 
engines  were  replaced  by  nonsupercharged  units, 
mileage  was  extended  to  12,000. 


MOTOR,  November  1961 


•srv 


''That  new  garageman  was  in  a 
coupla  minutes  ago  asking  for 
30  off  on  a  front  bumper/'  said 
Dan.  "I  told  Terry  to  give  him  \(f 


Sales  Can  Start  in  the  Shop 

Cap  Moran  points  out  the  wisdom  of  keeping  ga- 
ragemen  sold  on  the  make  of  car  a  dealer  handles 


LJan  Jenkins,  the  red-thatched  service  manager  of 
Moran  Motors,  Inc.,  was  in  one  of  the  moods  that  are 
supposed  to  characterize  people  with  carrot-hued  air. 

"Do  you  have  to  smoke  that  thing  in  here?"  he  de- 
manded of  Lou  Butterworth,  the  used  car  manager. 

Lou  took  the  cigar  from  his  mouth.  "Whatsa  mat- 
ter?" he  asked.  "The  doctors  scare  you  off  tobacco?" 

"No.  I'm  observing  'Be  Kind  to  Your  Nose  Week.'  " 

"For  your  information,  this  is  a  two-bit  cigar." 

"I  can  believe  it,"  said  Dan.  "Worn-out  inner  tubes 
must  be  hard  to  find  these  days." 

"You're  gettin'  all  worked  up  and  jumpy,  son. 
What's  wrong?  Job  gettin'  to  be  too  much  for  you?" 

"The  job  is  fine,  but  some  of  the  people  I  have  to 
deal  with  are  enough  to  drive  me  nuts." 

"Present  company  excepted,  of  course,"  said  Lou. 

"Not  always.  But  you  saw  Terry,  my  parts  man, 
over  here  when  you  waddled  in?" 

"I  didn't  think  nothing  about  that.  You  two  are 
still  speaking,  ain't  you?" 


"Maybe  not  for  long,"  said  Dan.  "He  wanted  to 
give  that  new  garageman  30  off  on  a  bumper." 

"What's  wrong  with  that?  He's  entitled  to  a  dis- 
count, ain't  he?" 

"I  don't  know  why.  He's  only  been  in  business  a 
couple  months.  Besides  that,  this  is  a  crash  part.  He 
can't  get  it  nowhere  else." 

Lou  took  a  long  drag  on  the  cigar  and  started  to 
turn  away.  "That's  your  headache,"  he  said.  "I've  got 
enough  of  my  own  to  worry  about." 

"I'm  not  going  to  worry  about  this  very  long.  I'm 
going  to  see  Cap  about  it." 

"You  don't  often  like  Cap's  answers  but  at  least 
they're  straight.  Now,  if  you  don't  have  no  objections, 
I  think  I'll  drop  by  Adelaide's  desk  and  have  a  little 
chat." 

"You  like  to  bleed,  don't  you?"  asked  Dan. 

Apparently  Lou  actually  did  not,  because  Dan, 
when  he  went  to  the  salesroom  a  few  seconds  later, 
found  Adelaide  Hunt  busily  [continued  on  page  160 


4S 


^R.O'XO^,  November  1961 


Mercury  Unveils  New  Meteor 


Offers  two-  and  four-door  sedans  on 
116.5  in.  wheelbase  . .  .101  hp  6  stand- 
ard, 145  hp  V-8  optional . . .  Front  sus- 
pension is  modified  cushion-link  type 


Mercury  Meteor  two-door  sedan  for 
1962    measures    203.8    in.    over-all 


-Digger  than  a  compact  but  smaller  than  any  Mer- 
cury built  in  the  last  nine  years,  the  new  Meteor  has  a 
unitized  body,  offers  a  choice  of  6  cyl.  or  V-8  engines 
and  incorporates  a  modified  version  of  the  cushion- 
link  suspension  used  in  the  division's  larger  cars. 

Sharing  its  mechanical  components  with  the  Ford 
Fairlane,  the  Meteor  differs  in  exterior  dimensions, 
suspension  and  equipment.  The  101  hp  6  cyl.  engine 
is  standard,  a  new  145  hp  V-8  optional. 

A  two-  and  a  four-door  sedan  are  each  available  in 
two  versions— Meteor  and  Meteor  Custom.  The  latter 
has  additional  exterior  ornamentation,  carpeted 
floors  and  contoured  front  seat  backs.  Although  near- 
ly 12  in.  shorter  than  the  Mercury  Monterey,  the 
Meteor  has  slightly  more  front-seat  leg  room,  while 
rear-seat  leg  room  is  only  1  in.  less.  Meteor's  wheel- 
base  is  116.5  in.  and  over-all  length  203.8  in.,  while 
Monterey  has  120  in.  wheelbase  and  over-all  length 
if.  215.5  in. 

The  passenger  compartment  is  shielded  from  road 
noise  and  harshness  by  the  cushion-link  suspension 


Cushion-link  front  suspension.  Rubber- 
mounted  link  at  front  anchor  of  lower 
control  arm  permits  limited  rearward 
movement  of  wheel  to  absorb  road  shock 


Meteor  Custom  four-door  sedan,  one 
of  two  models  in  the  de  luxe  version 

and  a  type  of  body  construction  utilizing  box  section 
structural  members  isolated  from  the  floor  pan.  Front 
coil  springs  and  shock  absorbers  are  mounted  above 
the  upper  control  arms.  Rubber  pads  at  each  end  of 
the  coils  prevent  metal-to-metal  contact.  A  rubber- 
mounted  cushion  link  at  the  front  anchor  of  the  low- 
er control  arm  permits  a  limited  amount  of  rearward 
movement  of  the  wheel  to  [continued  on  page  136 


Front  shackle  of  rear 
spring,  showing  lever 
arm  encased  in  rub- 
ber in  shackle  bracket 


MAJOR  DATA 

Met«or  6     Meteor  V-8 

Displacement  ....      170  cu.  in.      221  cu.  in. 
Bore  and  Stroke  . .     3.50x2.94  in.   3.50  x  2.87  in. 

Horsepower  101  @  4.400     145   ®  4.400 

Torque    156  ®  2.400    216  ®   2.200 

Compression  ratio     8.7  to  I  8.7  to  I 

Wheelbase II 6.5  in.  1 16.5  in. 

Over-all  length  . .     203.8  in.         203.8  in. 
Height    55.8  in.  55.8  in. 


m(^c^^ 


New  V-8's  cylinder  head.  Intake  and 
exhaust  valves  are  staggered  to 
prevent  hot  spots  and  consequent 
head   distortion   or   gasket   leakage 


MOTOR,  Noveinber  1961 


•k'^ 


1  Damage  to  qua 
^  of  this  1961  C 
so  severe  that  rej 
was  considered  t 


QUICK  QUARTER  PAN] 


A  Spot  welds  and  high  points  on  mating  lips  are 
ground  off  for  even  attachment  of  new  panel 


C  With  notches  in  mating  lips  of  panel 
and  clamped,  holes  are  drilled  for  mets 


O  With  tapered  p 

serted    througl 

ing  holes  of  pane 

are   clamped  and 


MOTOR,  Novo 


>1  is  used  to  cut  out  damaged  panel  at 
has  already  been  made  at  top   seam 


O  After  dent  in  wheelhousing  has  been  pushed  out, 
top  panel  is  straightened  with  hammer  and  dolly 


ryr       a  ^^lIJ^lV/rillJ^TVr'T^  Proper  alignment  and  blind  riveting 

L    J-^-rxV^rZ/lVirZ/iN    X  soe^  uo  installation  on  1961  comoact 


speed  up  installation  on  1961  compact 


3b  is  obtained  in  door  opening  by  in- 
it-head  blind  rivets  through  panel  flange 


y  Metal  screws  hold  panel  in  alignment  as  edges 
of  the  two  adjoining  lips  are  welded  together 


id  door  are 
:hen  primer  is 
first  step  in 
I    operation 


ovember  1%1 


"That's  Hank's 
third  helping 
of  turkey  this 
Thanksgiving!" 


FALL  FARE 


By  Graham  Hunter 


"I  said,  isn't  this  carry- 
ing automation  too  far?" 


"Busy?  We're  swamped!  And  on  top 
of  that  I've  had  to  spare  my  best  mechanic 
to  fix  up  our  overworked  cash  register!** 


"It's  your  wife,  Mac.  She  says 
your  car  just  broke  down." 


52 


"Today's    outer    space    programs    ain*t    nothin' 
compared  to  the  space  problem  on  a  parkin*  lot!** 

M.OTOR,  November  1961 


Cross-section  of  new  lightweight  V-8  shows 
shallow  crankcase  structure,  short  water 
jackets,  which  keep  down  size  and  weight 


Fairlane  500  four-door  sedan.  Wheelbase 
is   llSy2  in.  and  over-all  length   197   in. 


Lowest-priced  model  is  this  Fairlane  two- 
door  sedan.  Its  exterior  dimensions  are 
approximately  the  same  as  1955-56  Fords 


Ford's  New  Fairlane  Bows 


"In-bctwccn"  series  offered  in  two-  and  four-door 
sedans  on  115^  in.  wheelbase  •  •  •  101  hp,  6  cyl. 
engine    is    standard,    new    145    hp   V-8    optional 


Oized  and  priced  between  the  Galaxie  and  Falcon,        trim  and  equipment.  A  101  hp.,  6  cyl.  engine  is  the 

Ford's  new  Fairlane  comes  in  regular  and  de  luxe        standard  powerplant,  while  a  completely  new  145  hp 

models,  both  mounted  on  a   115^^   in.  wheelbase.        V-8  is  optional. 

Two-  and  four-door  sedans  are  available  in  the  Fair-  Exterior  dimensions  are  comparable  to  those  of  the 

lane  and  Fairlane  500  versions,  which  differ  only  in        1955  and  1956  Fords.  Wheelbase  is  the  same,  while 

the  Fairlane's  over-all  length  of 

^ Detail  of  valve  train  shows  197  in.  is  11/2  in.  less  than  that  of 

an  individually  mounted  rocker  the  older  models.  Width  is  4i4  in. 

arm  and  the  hollow  push  rod  less  at  71.3  in.  Because  of  unitized 

body  construction  and  lighter  en- 

^^  gines,  the  new  cars  weigh  slightly 

^"^•^  over  2,800  Ib.-approximately  400 

MAJOR  DATA  i^  less  than  the  1955-56  Fords. 

...        .     FaWo"*  The  standard  6  cyl.  engine  is 

Fairlaae  6         V-B  .      mn                     •    .u  -.  •         *• 

^    ,  the  170  cu.  m.  unit  that  is  option- 

Displacemenf             170  cum       221  cu.  in.  ^,     ^^     ^^^     ^^j^^^    ^^^    ^omet. 

Bore  ond  stroU . .     3.50k2.94.„.  3.50x2.87.n.         ^^  ^^.^  .^^j^^^  ^^  ^^. 

"-•P-- '^'®^'^    '^5®^'^        dition    Of    a    torsional    vibration 

fi  n  yr^^"*  156®  2.400   216®  2.200        ^^  ^^  ^^^  crankshaft,  hard- 

Compreuion  ratio    8.7  to  I         8.7  to  I  ^^^^  push-rod  ends  and  improved 

^''••":7 "^•^•"-        "^•^•"-  lubrication    of    rocker    arms,    in- 

Over-all  length  . .    197  in.  197  in.  ^^^^^^  main-bearing  area,  a  new 

"^'g*^  ^^'^'"'         ^^^  '"•  starter,      [continued  on  page  140 


MOTOR,  November  1%! 


Installing  intake  manifold  gaskets  in  V-6.  U- 
shaped  slots  in  gasket  slip  over  two  manifold- 
to-head  guide  bolts  to  assure  proper  alignment 


Air  cleaner  snorkel  must  be  positioned  correct- 
ly. Proper  angle,  shown  here,  is  about  45  dcg. 
to    left,    passing    over    left    side    of    distributor 


Service  Simple  on  1962  Buick 


These  pointers  on  first  V-6  engine  in  a  U.  S.  passen- 
ger car  will  help  you  find  and  correct  trouble  fast 


Checking  calibration  of  manifold  heat-control 
thermostatic  spring.  When  spring  is  unhooked, 
it   should   unwind   approximately   one-half   turn 


Uf  the  two  engines  offered  by  Buick  Special  for 
1962,  the  more  interesting  from  a  service  standpoint 
is  unquestionably  the  V-6.  The  V-8  is  practically  un- 
changed. 

Simple  in  construction,  the  V-6  is  easily  accessible 
for  most  service  operations. 

This  new  unit,  of  198  cu.  in.  displacement,  powers 
the  4,000,  or  standard,  Special.  The  215  cu.  in.  alu- 
minum V-8  with  two-barrel  carburetor  is  continued  in 
the  4100,  or  de  luxe,  series,  while  the  same  engine 
with  four-barrel  carburetor  and  higher  compression 
ratio  is  standard  in  the  Skylark  and  optional  in  all 
other  models. 

The  V-6  shares  a  number  of  interchangeable  parts 
with  the  V-8  such  as  valves,  rocker  arms,  hydraulic 
valve  lifters  and  bearings.  The  general  layouts  of 
components  and  accessories  of  the  two  engines  are 
similar  but  the  cylinder  block  and  heads  of  the  V-6 
are  made  of  cast  iron,  rather  than  aluminum.  Conse- 
quently, no  cylinder  liners  are  used  in  the  newer 
powerplant.  The  V-6  has  a  bore  and  stroke  of  3.625  by 
3.2  in.,  compared  with  3.5  by  2.8  in.  for  the  V-8. 

Both  engines  have  the  even-numbered  cylinders  on 


34 


MOTOR,  November  1961 


on    is   installed   with   notch   facing   toward 

it  of  engine.  Correct  positioning  is  impor- 

because    piston    pins    are    offset    .040    in. 


Sintered  bronze  fuel-filter  element  is 
in  carburetor  fuel  inlet  with  open  en 
out.    It   should   be   cleaned   every    12,0 


>pecial 


right  bank.  Firing  order  for  the  V-6  is  1-6-5-4-5-2. 

luse  of  the  90  deg.  angle  between  the  two  banks, 

g  impulses  are  unevenly  spaced. 

ny  four-cycle  engine  must  hre  all  its  cylinders  in 

revolutions  of  the  crankshaft,  or  720  deg.  of  trav- 

rhe  normal  firing  interval  for  a  6  cyl.  engine 

Id  be  one-sixth  of  this,  or  120  deg. 

I  the  Buick  V-6,  however,  each  cylinder  in  the  left 

Ic  follows  the  opposite  cylinder  in  the  right  bank 

^e  firing  order.  Since  the  connecting  rods  of  op- 

ng  cylinders  are  mounted  on  the  same  crankpin, 

left  piston  is  always  90  deg.  behind  the  right  and 

t  reach  firing  position  90  deg.  later. 

[ter  the  90  deg.  interval  between  firing  of  oppo- 

cylinders,  the  crankshaft  must  rotate  150  deg.  be- 

the  next  cylinder  is  ready  to  fire.  Consequently, 
g  intervals  alternate  between  90  and  150  deg. 
ing  any  two  revolutions  of  the  crankshaft,  there 
three  intervals  of  90  deg.  and  three  of  150. 
he  unevenly  spaced  firing  intervals  affect  the 
ings  of  some  types  of  electrical  test  equipment. 
*n  the  distributor  is  checked  on  a  test  stand  for 

lobe  accuracy,  arrow  flashes  will  alternate  at  in- 
ils  of  45  and  75  deg.  of  distributor  rotation.  Cylin- 
pattems  on  an  oscilloscope  also  will  be  unevenly 
ed. 

well  angle  readings,  however,  are  not  altered, 
ified  setting  is  SO  deg.,  plus  or  minus  1  deg.  for 


Positioning   distributor   to  fire   No.   1 
Straightedge  is  used  to  make  sure  cei 
of  rotor   is   over   notch   in   distributor 


both  V-6  and  V-8.  As  on  other  Buicks,  poin 
adjusted  without  removing  the  distribute 
raising  the  adjustment  window  and  tumin 
justing  screw  with  a  i/^  in.  Allen  wrench.  \ 
operation  can  be  performed  with  the  engine 
it  is  safer  to  shut  it  off,  since  the  distributor 
just  behind  the  fan. 

To  set  initial  spark  timing  on  either  er 
vacuum  advance  line  is  disconnected  and  t 
run  at  1,050  rpm.  The  correct  setting  is 
BTDC  for  all  Specials  ex-  [continued  on 


TOR,  November  1%1 


To  connect  vacuum  gauge  on  some  cars,  adapter 
must  be  installed   in  hole  in   intake  manifold 


To  aid  starting,  index  mark  on  choke  housing 
is  advanced,  increasing  tension  on  choke  valve 


Clean  rag  and  screwdriver  are  used  to  remove 
dirt  and   water   found   in  the  carburetor  bowl 


EASY  CURES 


When  temperatures  drop  and 
complaints  rise,  these  trouble- 
shooting short  cuts  will  save 
you  time,  money  and  customers 

By  Sam  Julty 

Service  Editor  of  MOTOR 


V^old  weather  has  a  way  of  bringing  out  the  faults  in 
a  car.  These  are  usually  brought  to  the  attention  of 
the  repairman  through  the  common  complaint  of 
hard  starting.  A  car  owner  who  may  not  bother  about 
loss  of  power  or  flat  spots  in  acceleration  will  be  quick 
to  call  for  help  once  he  has  trouble  getting  started 
And  this  call  of  distress  usually  comes  at  a  time  when 
the  weather  is  miserable. 

Hard  starting  may  be  divided  into  two  tyf>es.  A  doc- 
tor would  call  one  acute,  the  other  chronic. 

The  acute  case  is  the  car,  which  on  a  cold  day,  sud- 
denly refuses  to  start.  A  chronic  case  is  the  car 
which  the  owner  always  manages  to  get  started  but 
only  after  straining  his  battery  and  his  patience  to 
the  limit. 

When  handling  a  road  call  which  involves  hard 
starting  in  cold  weather,  everyone  is  interested  in  a 
speedy  solution.  The  customer  is  upset,  the  repair- 
man has  to  work  without  the  help  of  shop  equipment 
and  the  operator  is  missing  a  man  from  his  crew.  Be- 
fore leaving  the  shop  it  would  be  wise  to  see  that  some 
basic  equipment  is  in  the  service  truck.  The  most  ini- 
portant  of  these  is  a  fully  charged  booster  battery. 

According  to  the  AAA,  one-fourth  of  the  65,000,- 
000  road  calls  its  contract  shops  answered  last  year 
were  due  to  battery  and  electrical  troubles.  Other 
parts  in  the  ''distress  kit"  should  be  a  set  of  ignition 
points,  a  spare  condenser,  a  few  spark  plugs,  a  spare 
coil  and  a  rotor.  Among  the  basic  tools  in  the  kit,  a 
test  lamp  should  be  included. 

Question  Car  Owner 

A  visual  check  at  the  fuel  and  ignition  systems  will 
sometimes  give  a  hint  as  to  what  is  wrong  but  it  is  al- 
ways advisable  to  question  the  owner  carefully  as  to 
what  happened  when  starting  was  attempted.  Was 
the  cranking  operation  a  series  of  moans?  This  could 
mean  a  weak  battery  or  excess  strain  on  the  engine. 
Does  the  engine  seem  as  if  it's  going  to  start  but  fails 
to  "catch?"  This  may  be  due  to  a  faulty  ignition  cir- 
cuit. Does  the  engine  start  then  quickly  die?  This 
may  mean  poor  fuel  supply. 

Before  cranking  the  engine,  remove  the  carburetor 
air  cleaner.  If  the  engine  is  cold,  the  choke  butterfly 


Jf6 


MOTOR,  November  1961 


FOR  HARD  STARTERS 


should  be  closed.  Hold  this  valve  open  and  move  the 
throttle  linkage.  A  spray  of  gas  should  be  seen  enter- 
ing the  carburetor  throat.  If  not,  then  the  fuel  supply 
is  cut  off.  It  could  be  due  to  ice  jamming  the  carbu- 
retor float,  a  stuck  needle  and  seat,  frozen  fuel  line  or 
a  damaged  fuel  pump.  Once  a  fuel  supply  is  assured, 
move  on  to  the  ignition  circuits. 

Remove  the  distributor  cap  and  rotor,  crank  the 
engine  just  enough  to  close  the  ignition  points.  Leave 
the  ignition  key  in  *'ON"  position.  Connect  the  test 
lamp  clip  to  the  distributor-wire  terminal  and  the 
other  end  to  ground.  If  the  points  are  closed,  the 
lamp  will  be  off.  If  the  bulb  lights,  crank  until  it  goes 
off.  Then  remove  the  wire  from  the  center  tower  of 
the  distributor  cap  and  hold  it  about  ^^  in.  from  a 
good  ground. 

Pry  Points  Apart 

Using  a  screwdriver,  pry  the  points  apart  by  push- 
ing on  the  movable  arm.  While  doing  this,  watch  the 
tip  of  the  wire  held  in  the  other  hand.  A  blue  spark 
should  jump  from  the  wire  to  ground  every  time  the 
test  lamp  goes  on.  If  not,  you  can  suspect  the  con- 
denser or  ignition  coil.  If  a  spark  does  occur,  have  the 
engine  cranked.  A  series  of  pulsating  sparks  should 


Cleaning    distributor    cap    towers   of   moi 
and  corrosion  assures  good  electrical  conne 

jump  to  ground.  If  not,  check  the  ignition 
If  everything  checks  out,  replace  the  wire, 
tor  and  the  cap  and  remove  the  test  lamp.  Atta 
booster,  if  necessary,  and  crank  the  engine, 
choke  is  inoperative,  correct  [continued  on  pa 


Capital 
Close-Ups 

By  Bert  Mills 

Washington  Editor  of  MOTOR 


■\mm 


^pp*- Wtr- 


Roosevelt  Oil  Probe  Resumes 

A  House  Small  Business  subcommittee  headed  by 
Rep:  James  Roosevelt  (D.,  Cal.)  will  be  making 
headlines  again  soon.  Rep.  Roosevelt  believes  the 
oil  companies  coerce  gas  station  operators.  A  series  of 
questionnaires  was  sent  to  integrated  suppliers  and 
jobber  and  dealer  associations,  with  a  Nov.  1  dead- 
line for  submission  of  "full  and  complete"  answers. 
Further  public  hearings  may  be  held  after  the  returns 
are  analyzed. 

Respondents  will  have  to  do  a  great  deal  of  digging 
to  come  up  with  the  answers,  because  the  subcom- 
mittee wants  data  for  a  four-year  period.  Here  is  one 
question  asked  of  oil  companies: 


"Does  your  company,  in  any  way,  supply  a  f 
of  the  financing  required  by  any  of  its  statioi 
ators  (lessees,  other  retail  dealers,  wholesale 
or  jobbers)  ?  If  the  answer  is  *Yes,*  state  the  nun 
instances  during  the  past  four  years  and  desc 
full  the  extent  of  the  financing  terms  of  repa 
interest  charged,  collateral  or  security  requi 
well  as  all  other  pertinent  data  for  each  of  the  ' 
cations." 

Sell  Leased  Stations? 

Rep.  Roosevelt  is  also  anxious  to  learn  wh' 
station  operators  are  not  owners.  For  that  reai 
has  asked  the  oil  companies  [continued  on  p/ 


MOTOR,  November  1961 


A  FUTURE  IN  FRONT  END 


There  can  be  for  you  if  your  shop  is  not  already  in  this 
profitable  field  •  •  •  Here's  what  it  takes  to  get  started 


i^o  much  talking  has  been  done  about  "service-free" 
cars  that  many  servicemen,  as  well  as  their  suppliers, 
have  grown  concerned  about  the  fewer  opportuni- 
ties that  shops  will  have  to  contact  the  owners  of  the 
newer  models.  The  effect  of  longer  lubrication  inter- 
vals on  service  volume  has  been  greatly  exaggerated, 
yet  any  number  of  shops  are  looking  around  today 
for  opportunities  to  expand  their  services,  as  a  means 
of  selling  customers  more  every  time  they  do  drive  in 
for  service. 

In  considering  the  possibilities  for  business  expan- 
sion, one  highly  profitable  service  which  should  not 
be  overlooked  is  wheel  alignment.  Here  is  a  field  of 
work  that  is  frequently  needed.  Unlike  some  types  of 
service,  it  knows  no  season,  is  not  related  to  car  age 
or  mileage.  If  tire  wear  is  excessive  or  the  customer's 
car  is  not  handling  the  way  it  should,  selling  align- 
ment is  easy. 

What's  more,  rates  for  wheel  alignment  are  good 
and  the  profit  potential  is  high.  The  flat-rate  time 
for  three  popular  1961  cars.  Ford,  Chevrolet  and 
Plymouth,  is  1.8  hours.  On  the  basis  of  $6  labor 
charge,  this  amounts  to  $10.80  per  job. 

When  a  shop  offers  alignment  it  can  also  get  relat- 
ed  business   as   a   by-product.   Examination   of  the 


front  suspension— which  should  be  part  of  every  good 
alignment  job— can  reveal  faults  such  as  defccii\t 
shock  absorbers,  worn  ball  joints  or  loose  tie-rod  ends. 
Translate  these  faults  into  prices  and  it  means  a 
healthy  extra  income  for  a  shop. 

Viewed  from  these  angles,  wheel  alignment  sounds 
like  a  pushover.  But  venturing  into  any  new  field  re- 
quires careful  examination  from  several  angles-and 
wheel  alignment  is  no  exception.  The  first  questions 
which  should  be  answered  are:  What  is  the  competi- 
tion? How  close  is  the  nearest  shop  doing  similar 
work?  What  is  the  quality  of  their  work  and  how 
much  do  they  charge? 

Weigh  Competition 

On  one  hand,  it  may  not  be  wise  to  try  to  compete 
with  a  large  established  front-end  s{>ecialist  across 
the  street.  On  the  other  hand,  the  nearest  alignment 
service  may  be  several  blocks  away  and  the  equipmeni 
no  more  elaborate  than  the  type  you  contemplate 
buying. 

Besides  the  competition,  the  local  market  must  be 
studied  to  determine  approximately  how  much  al^ 
ment  business  can  be  expected.  The  next  step  i$  w 


JfS 


MOTOR,  November  l«l 


r 

C 

C 
X 

1 


F 

L 

r 

c 


a 
r 


? 
? 


II 


troducing  wheel  alignment  equipment  in  his  shop. 

Another  factor  is  personnel— men  to  perform  the 
new  work.  If  any  man  in  the  shop  already  has  had 
wheel  alignment  experience,  he  can  serve  as  the  shop 
specialist.  He  can  continue  to  perform  his  usual  work 
but,  when  alignment  work  is  needed  on  a  customer's 
car,  he  can  switch  over  and  resume  his  normal  work 
when  finished. 

If  a  shop  expects  a  fairly  high  volume  of  front-end 
work  it  may  be  more  practical  to  hire  a  full-time  ex- 
perienced man.  If  there  is  a  shortage  of  skilled  help 
in  his  area  and  no  one  on  the  staff  has  alignment  ex- 
perience, the  shop  owner  can  train  a  man.  He  may  be 
from  the  shop's  original  crew  or  a  newly  hired  man. 

Fortunately,  virtually  all  manufacturers  of  front- 
end  equipment  provide  training  assistance.  Local 
sales  reps  will  tell  your  men  how  to  operate  their 
company's  equipment,  but  for  full-fledged  instruction 
it  is  necessary  to  attend  the  full-time  schools  main- 
tained by  some  of  the  equipment  makers. 

Such  training  will  cost  some  money.  At  least  school 
tuition  charges.  Besides  this,  living  and  traveling  ex- 
penses will  have  to  be  put  [continued  on  page  18S 


WORK 


see  if  alignment  work  can  be  obtained  from  sources 
other  than  car  owners.  New  car  dealers  should  be 
canvassed  to  find  whether  they  will  farm  out  work  on 
a  wholesale  basis.  The  same  can  be  done  with  used 
car  dealers,  body  shops,  tire  shops  and  gasoline  sta- 
tions. There  is  one  factor  that  must  be  kept  in  mind: 
Wholesale  work  means  wholesale  prices.  To  make  it 
worth  the  effort,  there  must  be  some  assurance  that  a 
sufficient  vohmie  of  work  will  be  forthcoming  from 
these  trade  sources. 

Determining  Costs 

When  contemplating  the  addition  of  a  new  de- 
partment—or even  the  purchase  of  a  new  tool,  for 
that  matter— a  repairman  usually  asks,  "What's  it  go- 
ing to  cost  me  in  terms  of  space,  personnel  and 
equipment?"  In  the  case  of  wheel  alignment,  a  sim- 
ple answer  cannot  be  given.  Costs  will  have  to  de- 
pend on  a  number  of  important  factors. 

How  much  space  will  be  needed?  How  big  an  oper- 
ation is  planned?  Front-end  equipment  varies  in  size 
and  design.  There  are  alignment  gauges  and  tools 
ranging  in  size  from  a  small  magnetic  gauge  to  a 
completely  equipped  pit  occupying  many  square  feet. 
In  one  case,  a  shop  may  have  "dead"  space  available 
for  a  complete  alignment  department.  In  another, 
space  may  be  at  a  premium.  In  this  instance,  the  re- 
pairman must  evaluate  the  loss  of  space  against  the 
possible  additional  profit  that  can  be  gained  from  in- 


Shop  that  invests  in  front-end 
equipment  must  promote  new  de- 
partment to  aquaint  its  customers 


MOTOR,  November  1961 


^"S 


How's  Business? 


Economic  Outlook  Favorable 

x  erformance  of  the  nation's  economy  in  the 
October-to-December  quarter  is  being  watched  care- 
fully by  government  officials  and  economists.  What 
happens  from  now  until  the  end  of  1961  may  fore- 
shadow what  lies  ahead  in  1962. 

A  few  months  back  there  was  unrestrained  opti- 
mism, but,  when  industrial  output  dipped  in  Septem- 
ber, economists  and  business  men  became  more 
cautious.  The  decline  undoubtedly  was  caused  by 
labor  strife  and  not  by  any  inherent  softness  in  the 
over-all  economy. 

There  are  numerous  encouraging  signs  that  indi- 
cate 1961  will  go  down  as  a  good,  although  not 
spectacular,  year.  Rail  and  truck  freight  loadings 
have  been  recently  running  well  ahead  of  the  1960 
pace.  The  unemployment  total  is  hoverifig  about  the 
4,000,000  level,  the  lowest  this  year.  And  the  con- 
struction industry,  with  the  exception  of  private 
housmg,  has  enjoyed  peak  levels. 

There  is  good  reason  to  expect  that  retail  buying 
will  surge  in  November  and  December.  Consumers 
have  been  adding  to  their  savings  at  a  high  rate  and 
have  reduced  their  indebtedness.  These  factors  pro- 
vide the  basis  for  an  expansion  of  consumer  pur- 
chases. Then,  too,  recent  surveys  indicate  consumers 
have  stepped  up  their  plans  to  purchase  major  items. 


CARLOADINGS..Rail  freight  shipments,  which  be- 
gan a  week-to-week  climb  in  mid-September,  will 
decrease    this    month.    Nevertheless,    fourth-quarter 


MOTOR'S  Monthly  Summary 


volume  may  top  last  year's  final  quarter  by  as  much 
as  3  per  cent.  Intercity  truck  tonnage  last  month  was 
running  well  ahead  of  like  period  last  year. 

CONSTRUCTION..  Private  housing  starts,  which 
lagged  earlier  this  year,  have  picked  up  momentum. 
At  the  end  of  next  month,  it  is  predicted,  total  surts 
for  the  year  may  total  1,350,000  units,  5  per  cent 
above  last  year.  Meanwhile,  expenditures  for  com- 
mercial and  public  construction  have  been  running 
at  high  levels. 

RETAIL  SALES.  .Activity  in  the  nation's  retail  stores 
should  pick  up  sharply  this  month  and  hit  a  peak  in 
December.  Federal  economists  point  to  high  personal 
income,  increased  savings  and  lower  instalment  debts 
as  reasons  for  a  consumer  buying  surge. 

EMPLOYMENT.  .For  the  first  time  this  year  the  job- 
less total  may  fall  below  the  4,000,000  mark  this  or 
next  month.  It  is  unlikely  that  the  unemployment 
rate  will  dip  to  under  6  per  cent  of  the  total  labor 
force. 

PRICES.  .Average  wholesale  prices  in  primary  mar- 
kets declined  .2  of  a  percentage  point  in  one  week 
last  month  to  118.5  per  cent  of  the  1947-49  base. 
Decreases  were  registered  for  farm  products,  processed 
foods  and  industrial  commodities.  There  is  little 
likelihood  of  any  upward  pressure  on  wholesale  or 
consumer  prices  before  1962. 

CREDIT.  .Commercial  banks  have  expressed  disap 
pointment  in  the  demand  for  loans  from  businesses 
as  well  as  consumers.  As  a  result,  chances  of  interest 
rates  rising  before  1962  are  slim.  Moreover,  funds 
for  home  buyers  are  said  to  be  plentiful. 

PRODUCTION.  .Industrial  output  has  been  running 
smoothly  although  not  spectacularly.  Work  stoppages 
more  than  anything  have  restrained  industrial  pro- 
duction. If  there  is  peace  on  the  labor  front  this 
month,  industrial  output  may  surpass  113  per  cent 
of  the  1957  average,  a  record  set  last  August. 

PERSONAL  INCOME.. Annual  rate  of  personal  in- 
come, which  began  an  upward  climb  in  March,  is 
expected  to  come  to  $422,000,000,000  by  year's  end 
In  mid-summer  government  officials  had  predicted 
that  personal  income  of  the  nation's  citizens  migbt 
reach  or  exceed  $425,000,000,000. 


60 


MOTOR.  Novembo-  1961 


Why 

precision 

bearings 

are 

vital  liere 


^ne  bearings  have  two  vital  jobs.  They  provide  a 
-friction  surface  for  journals  to  ride  on.  But  equally 
K)rtant,  they  control  the  oil  throw-off,  due  to  the 
ining  action  of  the  shaft,  that  lubricates  and  cools 
nder  walls  and  other  engine  parts. 

ict  tolerances  are  needed  in  engine  bearings  and 
ft  diameters  to  get  the  kind  of  precise  "clearances" 
ded  to  control  oil  throw-off.  Too  little  clearance— 
error  of  less  than  .001'— may  result  in  an  over- 
ted  bearing  and  early  bearing  failure  due  to 
ifficient  lubrication. 

►  much  oil  clearance  is  equally  harmful  to  proper 
ine  performance.  If  oil  clearance  is  changed  from 


just  .0015'  to  .006',  the  oil  throw-of!  (shown  above) 
increases  25  times.  And  even  the  best  piston  rings 
can  control  only  about  a  5  times  normal  amount  of 
oil.  The  excess  oil  then  slips  past  piston  rings  into 
the  combustion  chamber  where  it  clogs  piston  rings 
and  builds  up  combustion  chamber  deposits. 

Federal-Mogul  knows,  as  you  probably  do,  the  im- 
portance of  oil  clearances.  That's  why  Fm  bearings 
are  manufactured  to  tolerances  as  close  as  =*=  .000125' 
—1/16  the  thickness  of  a  human  hair.  Why  take  a 
chance  on  anything  less  than  precision  engine  bear- 
ings? You  can  be  sure  of  a  satisfied  customer  when 
you  use  the  best.  See  your  Federal-Mogul  jobber. 


FEDERAL-MOGUL  »«»  BEARINGS 

FEDERAL-MOGUL  SERVICE 
DIVISION  OF  FEDERAL-MOGUL-BOWER  BEARINGS,  INC.  •   DETROIT  13,  MICHIGAN 


3TOR,  November  1961 


-What  Caused  This?- 


The  owner  of  a  1958  Chrysler  made  a  beeline  to  the  repairshop  when 
he  heard  strange  noises  under  the  hood.  At  the  same  time  he  heard  the 
noise  he  observed  that  the  ammeter  showed  discharge.  The  repairman 
traced  the  problem  to  the  generator  and,  after  he  had  removed  and  dis- 
assembled it,  he  found  the  armature  windings  had  broken  loose  and 
twisted  around  the  shaft.  The  customer  couldn't  understand  why  his 
generator  had  failed  because,  as  he  said,  **It  was  always  charging  full." 
Do  you  know  what  caused  this?  The  answer  appears  on  page  102. 


Factory  Service  Slants 

continued  from  page  62 

will  increase  fuel  consumption. 
Check  the  gasket  first  when  in- 
vestigating the  cause  of  poor  mile- 
age. 

On  1960  Plymouth  models,  two 
gaskets,  part  No.  1630472,  are  in- 
stalled between  the  carburetor 
and  manifold.  Each  gasket  has 
four  slots  and  cannot  be  improp- 
erly installed.  However,  the  use 
of  one  gasket,  rather  than  the  re- 
quired two,  will  prevent  proper 
choke  operation  and  waste  gas. 

All  1961  Plymouth  6*s  and  Val- 
iant engines,  including  those 
equipped  with  a  closed  crankcase 
ventilating  system,  use  gasket  part 
No.  2205582.  This  gasket  has  two 
slots  and  a  small  hole,  and  must 
be  installed,  with  the  hole  placed 
toward  the  front  of  the  car. 

DODGE 

Corrects  Brake  Dive 

Installation  of  new  brake  shoes 
that  are  not  radius-ground  .013  to 
.018  in.  under  the  drum  diameter 
will  cause  the  shoe  to  contact  the 
drums  only  at  the  heel  and  toe  of 
the  shoe  when  the  brake  is  ap 
plied.  This  can  result  in  brake 
dive,  fade  or  lock-up. 

To  make  certain  replacement 
shoes  are  ground  to  the  proper 


radius,  place  each  shoe  in  its 
drum  for  checking  before  installa- 
tion. There  should  be  at  least  a 
.004  in.  clearance  between  the 
shoe  and  drum  at  the  heel  and 
toe  ends  of  the  shoe.  Under  no 
circumstance  should  there  be  a 
clearance  between  the  center  of 
the  shoe  and  the  drum.  If  there 
is,  this  indicates  the  shoe  has  not 
been  ground  to  the  proper  radius. 

LINCOLN 

Replaces  Starter  Drive 

To  replace  a  positive-engage- 
ment starter  drive  on  1961  mod- 
els, remove  the  brush-cover  band 
and  the  cover  from  the  actuating 
lever.  Take  the  through  bolts  out 
of  the  drive-gear  housing  and  re- 
move the  housing  and  lever-re- 
turn spring.  Now  remove  the  piv- 
ot pin  which  retains  the  actuating 
lever  and  lift  off  the  lever.  Take 
off  the  bearing  washer  and  retain- 
ing clip  and  remove  the  drive. 

When  installing  the  starter 
drive,  first  apply  a  film  of  light- 
grade  synthetic  silicone  grease  to 
the  spiral  teeth  on  the  armature 
shaft.  Slide  the  drive  into  place 
and  install  a  new  retaining  clip. 

Next,  install  the  movable  pole. 
Be  sure  the  lower  forks  engage 
the  ears  of  the  drive  assembly 
plate.  Lubricate  and  install  the 
pivot  pin.  Place  the  steel  washer 
on  the  shaft.  Then  place  the  le- 


ver-return   spring    and    the 
housing  in  position  on  the 
and    install    the     through 
Make  sure  the  brush  leads  are  1 
pinched.  Install  cover  and 


OLDSMOBILE 
Hydra-Matic  RefiU 

When  refilling  a  drained  %^n 
Hydra-Matic,  a  full  level  ma^ki 
indicated  on  the  dipstick  bdbi 
the  amount  of  oil  s[>ecified  6^4 
refill  has  been  added.  In  md\ 
cases  the  engine  should  be  runifer  ' 
several  minutes  and  the  HydNh 
Ma  tic  fluid  level  recheckei 

The  Hydra-Matic  will  take  the 
specified  amount  of  fluid.  If  dttf 
unit  is  driven  without  the  fxtspci 
amount  of  fluid,  damage  to 
unit  can  result. 


FORD 
Checks  Power  Brake 


1 


Adjusfmtfit 
Screw 


When  gauge  is  placed  against 
surface  of  booster  body,  ad- 
justment screw  should  just 
touch  edge  of  slot  in  gauge 

A  gauge  can  easily  be  made 
from  a  1^  by  2%  in.  piece  of  No. 
16  gauge  sheet  steel  to  died 
push-rod  adjustment  on  a  1961 
Ford  equipped  with  a  Midland 
Ross  power  brake.  Cut  a  ^  in. 
wide,  0.995  to  1.005  in.  deep  slot 
in  the  long  side  of  the  gauge. 

To  check  the  adjustment  of  the 
[continued  on  page  68 


64 


MOTOR,  November  1961 


There  are  48,000,000  customers  for  6UM0UT  on  the  road  right  now! 
48,000,000  cars  with  dirty  carburetors!  48,000,000  cars  in  trouble  with 
stalling  ...  or  bucking  ...  or  hard  starting  ...  or  high  gas  consumption  . . . 
or  poor  power ...  or  other  performance  failures.  Give  'em  what  they  want 
• . .  Give  'em  GUIMOUT!  The  most  reliable,  best  known,  most  widely  used 
^'on-the-engine"  carburetor  cleaner  in  America! 


JMOUT 


OR,  November  1961 


Cleveland  4,  Ohio 


You  stop  more  customers  when 


Safe,  dependable  stops  on  the  high- 
way mean  satisfied  customers . . .  the 
kind  who  will  keep  coming  back,  year 
after  year,  for  the  trouble-free  J-M 
brake  linings  and  brake  shoe  sets 
you  install. 

You  can  build  a  solid  reputation 
and  a  steady,  profitable  brake  lining 
business  on  these  quality  J-M  sets : 

J^'MRB  SETS,  power-built  for  power 

^6 


brakes.  They  are  tough  and  durable 
. . .  offer  greatest  resistance  to  wear 
in  hard  service  or  on  light  commer- 
cial vehicles. 

J-M  CFS  CUSTOM  4-STAB  SETS,  for 

top  performance  in  both  power  or 
non-power  systems.  They  assure 
smooth  performance,  stability  and 
dependable  stops. 

J-M  WK  SETS,  the  all-purpose  lin- 


ings, fully  molded,  that  deliver  saf^ 
trouble-free  operation  .  .  .  jret  u^ 
competitively  priced. 

Johns-Manville  linings— precisioB^ 
molded  of  select  grades  of  asbestoi 
fiber  and  non-scoring  metal  and  i 
tion  particles— are  the  most  du 
and  stable  brake  linings  ai7 
anjnvhere.  They  are  remarkably  I 
from  sensitivity  to  temperaii 
change  or  wet,  humid  weather. 

^C^TOR,  November  196! 


/on  sell  J-M  Brake  Linings! 


You'll  make  more  friends  — and 
stop  more  customers— when  you  in- 
stall brake  linings  made  by  Johns- 
Manville,  sponsors  of  the  nationally- 
known  "Wheel  of  Safety"  Progranu 


Get  more  information  from  your 
J-M  Distributor,  or  write  Johns- 
Manville,  Box  359,  New  York  16, 
N.  Y.  In  Canada:  Port  Credit,  On- 
tario. Cable  address:  Johnmanvil. 

JOHK3_J4AMV»lLf 


Johns-Manville 

BRAKE  LININa 


M 


^   V.  Vi  ^i  ^ 


3 TOR,  November  1961 


Factory  Service  Slants 

continued  from  page  64 

screw,  place  the  gauge  against  the 
booster  body  surface,  which  is 
mounted  against  the  master  cylin- 
der. Adjust  the  push  rod  screw  to 
just  touch  the  inner  edge  of  the 
slot  in  the  gauge.  If  the  screw  is 
improperly  adjusted,  the  piston 
on  the  master  cylinder  may  not 
completely  release  the  hydraulic 
pressure  and  drag  will  occur. 

RAMBLER 
Improves  Shifting 

Alternating  down  and  upshift- 
ing  on  an  early  1961  American 
automatic  drive,  occurring  be- 
tween second  and  high  at  normal 
throttle  pressure  from  SO  to  50 
mph,  can  be  caused  by  improper 
pressure  actuating  the  2-S  shift 
valve.  This  permits  part-throttle 
kickdown  above  the  normal  limit 
of  28  mph  in  direct  drive. 

Transmission  pressure  and  vac- 
uum setting,  with  both  V-8  and  L- 
head  engines,  is  107-113  lb.  per 
sq.  in.  at  10.5  in.  If  improper 
shifting  occurs  with  pressure  and 
vacuum  at  specified  limits,  reduce 
the  pressure  5  to  10  lb.  by  reset- 
ting the  vacuum  and  solenoid 
unit  approximately  one-half  turn 
out  from  the  case.  Do  not  exceed 
one  full  turn  since  this  will  cause 
1-2  slippage  and  loss  of  full  throt- 
tle kickdown. 

If  a  reduction  of  pressure  does 
not  correct  the  condition,  replace 
the  spring  between  the  throttle 
and  kickdown  valves  with  a  new 
spring,  part  No.  3151124.  Then 
readjust  oil  pressure  to  specifica- 
tions. 

TEMPEST 

Ends  Transmission  Noise 

A  clicking  noise  during  the  1-2 
upshift  on  an  automatic  transmis- 
sion is  caused  by  a  glazed  condi- 
tion of  the  transmission  high 
clutch  plate. 

To  eliminate  the  clicking  noise, 
make  several  successive  forced  up- 
shifts at  full  throttle.  This  will 
burnish  the  clutch  plates  and 
eliminate  the  noise. 


CHEVROLET,    CORVAIR 

Prevents  Window  Slippage 


BODY. 


]g  in.  Office 


Pipe  is  placed  over  spindle 
and    tapped    with    hammer 

When  a  door  or  quarter  win- 
dow works  down  or  drops  from 
its  fully  closed  position  on  a  1961 
Chevrolet  or  Corvair,  this  is  usu- 
ally due  to  slippage  in  the  win- 
dow-regulator clutch  assembly. 

To  correct  this  condition,  first 
remove  the  control  handle  for  the 
window  regulator  from  the  spin- 
dle. Then  place  a  suitable  length 
of  1/2  in.  pipe  over  the  spindle 
and  in  contact  with  the  clutch 
housing.  Tap  the  end  of  the  pipe 
with  a  hammer  to  depress  the  top 
of  the  clutch  housing  approxi- 
mately %«  in.  in  the  area  sur- 
rounding the  spindle. 

MERCURY 
Inoperative  Door  Lock 

An  inoperative  front-door  lock, 
with  the  window  lowered  on  an 
early  1961  convertible  or  hardtop, 
may  be  due  to  interference  be- 
tween the  lower  bracket  on  the 
window  rear  run  and  the  arm  on 
the  lock  lever.  Interference  occurs 
when  the  rear  run  is  deflected  to 
the  rear  as  a  window  is  lowered 
beyond  its  normal  stop  position. 
The  condition  can  be  cured  by 
adjusting  the  window  stop  or  the 
rear  run. 

To  adjust  the  stop,  lower  the 
window  to  its  full-down  position 
and  remove  the  door  trim  panel. 
Operate  the  door-lock  push  but- 


ton to  see  if  the  lock  arm  is  con- 
tacting the  bracket  on  the  glass 
rear  run.  Adjust  the  lower  stop  so 
that  the  top  edge  of  the  door  glass 
is  even  with  the  belt  line. 

If  interference  still  exists,  ad- 
just the  rear  arm  forward  as  far 
as  possible,  with  free  window  trav- 
el. For  additional  clearance,  if 
necessary,  remove  the  door  lock 
assembly  and  bend  the  arm  on 
the  lock  lever  rearward  as  re- 
quired. 

COMET 

Replaces  Rear  Bumper 

The  license  plate  reinforce- 
ment is  welded  to  the  rear  bump- 
er assembly  on  all  1960  and  early 
1961  Comets.  On  late  1961  mod- 
els, the  reinforcement  is  attached 
with  two  screws. 

When  a  rear  bumper  with  a 
welded  license  plate  reinforce- 
ment is  replaced  in  service,  a  new 
reinforcement,  part  No.  CIC-B- 
17A778-A,  should  be  installed. 
The  reinforcement  is  attached 
with  two  \4  in.-20  pan-head 
screws,  i/^  in.  long.  Holes  are  pro- 
vided in  the  reinforcement  and 
in  the  bumper. 

PONTIAC 

Unsticks  Switch 

A  sticking  plunger  or  intermit- 
tent contact  on  a  door-pillar 
switch  can  be  corrected  easily.  To 
eliminate  the  trouble,  remove  the 
switch  and  apply  a  small  quantit>' 
of  a  silicone  lubricant  to  the 
plunger.  Then  actuate  the  plung- 
er several  times  to  make  certain  it 
operates  freely. 

Use  of  a  silicone  lubricant  will 
permit  the  plunger  to  move  freely 
under  all  temperatures  and  with- 
out causing  damage  to  the  rubber 
seal. 

Before  installing  the  switch, 
carefully  bend  the  ground  strap 
fasteners  on  the  sides  of  the  switch 
outward  with  a  screwdriver  to 
provide  a  more  piositive  ground. 
Then  install  the  switch  and  check 
its  operation. 


dS 


M.O  TOR,  November  1961 


$10  for  Your  Ideas 


Have  you  coni«  ocross  any  tim«faving  short  cuts  or  solutions  to 
tough  repair  probtems?  If  you  hove,  and  ^a  idea  ts  a  good  one, 
MOTOR  win  pay  you  $10.  If  your  idea  needs  on  llliistration,  just  en- 
close a  rough  sketch  in  your  letter.  MOTOR'S  artists  will  do  a  finished 
drawing. 

When  your  idea  applies  to  one  porttcufar  car  molce,  be  sure  to  give 
the  make  and  model  yeor  of  the  cor. 

Naturally  ideos  which  have  already  been  used  or  offered  elsewhere 
cannot  be  considered. 

So  grab  o  pencil  and  jot  down  your  idea  on  your  shop's  letterheod 
or  billhead.  Then  mail  it  to  "Rx  It"  Editor,  MOTOR,  250  W.  55th  St., 
N,  Y,  19,  N.  Y, 


f 


ttrrtrpMbleskT  JP^eaders  Tell  How  To 


jt^'i**- 


% 


FIX  IT 


iose  Replacement 

windshield  wiper  or 
)se  can  be  installed 
attaching  it  to  the  old 
using  the  old  hose  to 
new  one  into  place 
e  firewall. 

his,  take  a  sheet-metal 
e  required  size  and  cut 
id.  Now  join  the  ends 
and  old  hose  by  thread- 
on  the  sheet-metal 
old  hose  can  then  be 
j11  the  new  one  into 


—RAY  REHBERGER 

Sholz  Buick 

White  Plaint,  N.  Y. 


Engine  Removal 

al  procedure  in  remov- 
ibler  American  engine 
:hassis  is  to  dismantle 
[Tossmember  and  steer- 
e.  The  engine  is  then 
from  below, 
method  permits  the  en- 
removed  from  the  top. 
behind  the  radiator  is 
*ach  end  to  the  fenders, 
acket  6^4  in.  from  the 
fender  and  bend  it  for- 
r  the  engine  has  been 


removed  and  reinstalled  from  the 
top  weld  along  the  cut  in  the 
bracket  to  join  it. 


—HARRY  PENLAND 
Pcniand  Motors 
GskalooM.  la. 


Quick  Ignition  Check 


Spark  plug  terminal,  soldered 
to  end  of  spark-plug  wire  to 
make  adapter  for  jump-spark  test 

The  rubber  boots  molded  on 
the  spark  plug  ends  of  ignition 
wires  make  it  difficult  to  check 
the  ignition  by  means  of  a  spark 
jump.  The  wire  terminal  is  re- 
cessed in  the  boot. 

A  discarded  plug  cable,  prefer- 
ably one  with  an  exposed  plug 
connector,  makes  a  good  adapter. 
Leave  the  connector  on  the  wire 
and  skin  about  i^  in.  of  insula- 
tion   off    the   other   end.    Slip   a 


spark-plug  terminal  over  the  ex- 
posed wire  and  solder  it  in  place. 
To  make  a  quick  check  slip  the 
plug  terminal  into  place  in  the 
plug  connector  on  the  wire.  Use 
the  exposed  connector  to  make 
the  gap. 

—BARRY  STEVENS 

Hancock  Esso  Service  Station 

Wollatton,  Matt. 

Prevents  Wire  Break 

On  General  Motors  cars  with 
electric  window  switches  on  the 
armrest  of  the  left  front  door,  the 
wires,  located  in  a  harness,  some- 
times break  at  a  point  just  past 
the  shroud  on  the  door  hinge  be- 
hind the  kick  pad  on  the  left 
cowl.  I  have  found  a  way  to  pre- 
vent a  recurrence  of  the  trouble. 

After  splicing  the  broken  wires, 
I  leave  them  loose.  By  not  taping 
them  together  into  a  loom  as  they 
were  originally,  the  wires  are 
more  flexible  and  do  not  break 
when  the  door  is  opened  and 
closed  frequently. 

—GARY  HOLZMAN 

Hillcrett  Motor  Ca 

Beverly  Hills,  CaL 

Installs  Filter  Faster 

When  installing  oil  filters  on 
1954-56  Fords  and  Mercurys,  a 
great  deal  of  twisting  and  turning 
of  the  filter  can  be  eliminated  by 
first  removing  the  lubrication  fit- 
ting from  the  drag  link.  This  ap 
'plies  to  cars  with  and  without 
power  steering. 

The  little  extra  clearance  ob- 

[CONTINUED  ON  PAGE  72 


November  1961 


^x 


.Gretting  the  Business. 


Themehtalvmcuum 
\nho  expects  ihstamt 

SERMICEyREOfOIPLESS* 


Fix  It 


continued  from  page  71 

tained  by  removing  the  fitting 
makes  it  much  easier  to  remove 
and  install  the  filter. 

—EDWARD  MANZONI 

M  and  B  Motor  Service 

Brooklyn.  N.  Y. 

Quiets  Steering 

When  the  owner  of  a  1958  or 
later  Chevrolet  complains  of  a 
clicking  noise  in  the  steering, 
check  the  coupling.  It  will  usu- 
ally need  lubrication,  requiring 
disassembly. 

A  faster  job  can  be  done  by 
drilling  a  hole  in  the  coupling. 
Install  a  fitting  and  pack  the  cou- 
pling with  the  special  grease  rec- 
ommended for  the  job.  This  will 
eliminate  the  noise. 

—BOB  MARINSBK 

Navajo  Motors  Inc. 

GaUup.  N.  M. 

Saves  Draining  Grease 

On  Internationals  with  five- 
speed  transmissions,  the  lower 
right-hand  retaining  bolt  goes 
through  the  transmission  housing. 
Because  of  this,  the  transmission 
is  usually  drained  before  it  is  re- 
moved. 

To    remove    the    transmission 


without  having  to  drain  it,  cut 
the  head  off  a  i^  in.  standard  bolt 
S  in.  long.  With  a  hacksaw,  slot 
the  end  from  which  the  head  was 
removed.  Now,  when  the  retain- 
ing bolt  has  been  removed,  install 
the  stud  in  its  place.  Only  a  small 
amount  of  grease  is  lost  and  the 
stud  serves  as  a  guide  when  the 
transmission  is  reinstalled. 

—LARRY  WILHBLMSON 
Hajrt  Oarage 
Nevada.  Mo. 

Stops  Grease  Leak 

When  the  dust  cap  on  a  front 
wheel  leaks  grease  because  of  a 
loose  fit,  the  cap  can  be  quickly 
restored  to  size. 

Just  take  a  cone  from  a  wheel 
balancer,  insert  it  in  the  cap,  and 
squeeze  the  cap  back  to  shape  in  a 
vise.  The  round  knob  on  a  vise 
handle  makes  a  suitable  substitute 
when  a  cone  is  not  available. 
Then  install  the  expanded  cap 
back  in  the  wheel  hub  to  correct 
the  leak. 

.—PERRY  I.  HBLSETH 

int  and  Bodv  Shop 

Vcro  Beach.  Pla. 


Perry'a  Paint  and  Bodv  Shop 
-       "    ich.r 


Simpler  Regulator  Check 

To  get  a  better  and  faster  ad- 
justment on  a  Chrysler  built  volt- 
age regulator,  drill  a  "^2  i^*  hole 
through  the  spring  side  of  the  cov- 


er, ^  in.  from  the  bottom  of  it, 
before  installing  the  cover.  Then 
replace  the  cover  and  install  the 
regulator  on  the  car. 

Connect  the  wires  and,  with  a 
test  meter  in  place,  start  the  en- 
gine. The  voltage  setting  on 
then  be  adjusted,  as  required,  by 
inserting  a  small  screwdriver 
through  the  hole  in  the  cover  and 
bending  the  spring  hanger.  After 
the  correct  setting  has  been  made, 
mask  the  hole  in  the  cover  with 
tape. 

The  screws  which  hold  the  cov- 
er in  place  also  secure  the  regu- 
lator to  the  car.  When  these 
screws  are  tightened  the  regulator 
setting  is  sometimes  changed 
This  procedure  can  be  used  to 
correct  any  change. 

— LBWIS  M.  RAMSAY 
ll«riwttathier  Motor  Ca 
WashinctoD  C.H.,  Olao 

Eliminates  Gas  Odor 

When  a  customer  complains  of 
smelling  raw  gas  in  a  Corvair 
equipped  with  a  gasoline  heater, 
the  usual  procedure  is  to  replace 
the  fuel  nozzle  and  fuel  solenoid. 
However,  in  many  cases  this  docs 
not  correct  the  trouble. 

We  have  found  the  condition 
can  be  corrected  by  installing  a 
fuel  pressure-regulator.  This  wiD 
eliminate  pulsations  in  the  fuel 
line  and  stop  the  heater  leak. 

—JOHN  B.  SKINNER.  JS. 

WUEaniMB  Moton 

Vhrisn.La. 

Spreads  Control  Arm 


Nut  welded  to  star-wheel  makes 
tool  for  spreading  control  arm 

On  late  model  Ramblers,  the 
lower  control  arm  must  be  spread 
apart  when  removing  and  install- 
ing a  shock  absorber.  A  Bendix 
brake  star-wheel  adjuster  makes 
a  handy  tool  for  the  job.  Just 
place  a  nut  over  the  threaded  end 
[continued  on  pace  74 


/J? 


N^O-YO^^^^Vfanbcr  1961 


WHEN  MOTOR  OIL 

FLOWS  THROUGH 

THIS  NEW  FRAM 

"WEAR- GUARD" 

OIL  FILTER 


UP  TO  40%  MORE 

ENGINE-KILLING 
SLUDGE  IS  TRAPPED! 

Tests  using  radioactive  tracer  techniques  proved  it!  An  exclusive  scientific  breaic- 
through  in  the  construction  of  new  Fram  "Wear-Guard"  Oil  Filters  traps  up  to 
40%  more  sludge  than  any  other  filter  tested.  Give  your  customers  the  finest 
filtration  developed  by  modern  tech- 
nology: stock  and  sell  famous  Fram 
"Wear-Guard"  oil  and  air  Filters. 
Fram  Corporation,  Providence  16,  R.I.   "WEAR-GUARD"  Fl  ITERS 


FRAM 


ZMAOTOR,,  November  1961 


Fix  It 


continued  £rom  page  72 


of  the  star  wheel  and  weld  it  to 
the  wheel. 

Now  place  the  tool  between  the 
two  sections  of  the  arm,  near  the 
shock  absorber,  and  turn  the  nut 
with  an  open-end  wrench.  This 
will  spread  the  arm  so  the'  shock 
absorber  can  be  replaced  easily. 


—DONALD  L.  BOWMAN 

^e  AHffnnMnt  Shoi 

HmgeritowB,  Mo 


Boncbrake  AHgnnMnt  Shop 


Pinpoints  Oil  Leak 

When  trying  to  find  the  source 
of  an  oil  leak  around  a  rear  main 
bearing  or  transmission  seal,  use 
the  following  method. 

Wash  off  any  excess  oil  with  a 
cleaning  solvent.  Then  spray  the 
area  with  a  foot  powder  sold  at 
drug  stores  in  a  pressurized  can. 
The  powder  is  a  liquid  when 
sprayed  but  dries  quickly.  An  am- 
ber stain  on  the  white  powder  in- 
dicates source  of  leak. 

—BOB  SKUTT 

Bob's  Svvico 

Lanrinf,  Mich. 


Retains  Pump  Drive 

On  332,  352  and  390  cu.  in. 
Ford  V-8's,  a  washer,  crimped  to 
the  hex  shaft  connecting  the  dis- 
tributor and  oil  pump,  bears 
against  a  boss  on  the  manifold  to 
keep  the  shaft  from  being  pulled 
put  of  the  pump  when  the  dis- 
tributor is  removed.  This  washer 
sometimes  slips  and  lets  the  shaft 
lift  out  of  the  pump  and  fall  into 
the  oil  pan. 

To  prevent  a  recurrence,  notch 
the  shaft  about  2  in.  from  the  top 
with  a  file  or  hacksaw.  Slip  an  old 
carburetor-pump  spring,  or  any 
small  coil  spring  slightly  smaller 
than  the  shaft,  over  the  top  of  the 
shaft.  Set  the  bottom  coil  on  the 
spring  in  the  notch,  with  the  top 
coil  about  ^  in.  from  the  top  of 
the  rod.  Now  place  a  flat  washer 
above  the  spring  and  install  the 
shaft  so  the  flat  washer  rests 
against  the  bottom  of  the  boss. 
This  will  keep  the  shaft  in  place. 

-GRAHAM  WILSON 

Graham  Wilioo  Aato  Rmair 

Orancc  T«z. 


-BODY  TIPS- 


MOTOR  will  pay  you  $10  for  each  usable 
timesaving  short  cut  from  the  body  man 


Replaces  Chrome  Buttons 


press    the   cap    over    the 
prong.  Finger  pressure  will  do^ 
job. 

— WALTXR  D. 


Door  handle  clip-remover» 
placed  over  molding  screw  cap 

The  chrome  caps  over  the 
screws  which  retain  the  moldings 
on  station  wagons  such  as  the 
Ford  Country  Squire  should  be 
removed  and  installed  with  care. 
Don't  pry  off  the  caps  with  a 
screwdriver  since  this  can  scratch 
the  finish. 

To  remove  the  caps,  use  the 
regular  door-handle  clip  remover. 
Place  it  over  the  cap,  apply  a 
light  pressure  and  the  cap  will 
pop  off. 

When  installing  the  cap,  don't 
set  it  on  squarely  and  hammer  it 
into  place.  This  will  damage  the 
cap  and  it  will  never  be  really 
tight.  Instead,  place  the  cap  over 
three  of  the  four  prongs.  Then 


P«rtJ< 

Saves  Reassembly  Time 

A  great  deal  of  time  is  lost  m 
finding  and  matching  small  pans 
when  it  comes  to  reassemblbg  a 
major  collision  repair.  This  is  » 
pecially  true  when  the  car  has 
been  tied  up  a  week  or  more. 

To  eliminate  this  loss  of  tim; 
place  the  atuching  parts  on  die 
inside  of  each  ornament  and  mol^ 
ing  as  it  is  removed,  and  seaf#; 
the  attaching  parts  in  plaoe  nlkr 
masking  tape.  Place  the  items  iiM: 
box  until  the  car  is  brought  <Nit 
of  the  paint  shop  and  is  ready  is 
be  trimmed. 

— BBRT  J.  DOfM 
PoBtiac  AmM, 

-^ 

Stops  Handle  Rattle     li; 

A  rattle  in  the  rear  wiodof.- 
crank  of  a  late  model  Geficnj|^ 
Motors  station  wagon  can  be  diil^ 
inated  quite  simply.  '^^• 

Cut   segments    from    a   ^ 
wide   oil-filter    seal    and 
them  into  the  groove  between  ( 
latch  and  its  crank.  Then  sli] 
bend  the  spring   that   holds 
crank  down  so  that  the  sprii^i 
apply  more  tension. 

—ART  I 


How  Would  YOU  Fix  It? 

A  chance  to  test  your  skill  as  a  troubleshooter 


^  The  owner  complained  that  oc- 
casionally he  couldn't  get  top 
speed  on  his  1957  Buick.  Trouble 
was  quickly  diagnosed  on  a  road 
test  as  fuel  starvation.  However, 
when  fuel  pressure  and  volume 
were  checked  at  the  inlet  to  the 
carburetor,  both  were  found  to 
be  normal. 
A  quick  check  of  float  level  and 


7/ 


drop  on  the  Rochester  four-band 
carburetor  showed  these  were  op 
to  specifications.  The  powo*  valve 
and  high-speed  system  were  in- 
spected next  and  here,  too,  the 
repairman  drew  a  blank. 

How  would  you  have  udJed 
the  problem  at  this  point?  Check 
your  procedure  with  the  answer 
on  page  164. 


>^^t:01L,  November  I« 


1  Va  ton 


M  OTOR,  November  196! 


SELL  WEED  before  the  Ne 

—Ask  your  customers  to  buy  now 

Your  customers  won*t  expect  you  to  deliver  Weed  Chains  by 
helicopter... but  they  sure  will  expect  you  to  have  WEED 
V-BAR  TIRE  CHAINS  when  Winter  hits.  On  regular  or  snow 
tires,  Weeds  provide  short,  sure  stops... prevent  skids  on  ice 
or  hard-packed  snow.  They  provide  "the  traction  you  can 
trust.*'  Sell  them  before  they're  needed.  Every  pair  of  Weeds 
you  sell  early  means  a  profit  you  won't  lose  when  a  storm  ties 
up  traffic  and  swamps  you  with  frantic  calls  for  help.  For 
solid  profits  and  customer  satisfaction,  sort  up  your  stock  and 
order  the  Weeds  you'll  need. 

American  Chain  &  Cable  Company,  inc., York,  Pa.,  Bridgeport,  Conn. 
In  Canada  •  Dominion  Cliain  Company,  Ltd.,  Niagara  Falls,  Ont. 
In  Business  for  Your  Safety 

>^^T^^^  November 


Specifications 

Sales,    Mechanical    and 
Service  Data  on  1962  Cars 

INDEX 

Pages 

Axle     Ratio . ,  * . 80 

Battery 82 

Bearings    , .92 

Bore  and  Stroke ,  .SO 

Brakes .90-96 

Camshaft 90-92 

Capacities 82 

Carburetor - 94 

Chassis 81-96 

Clutch 94 

Compression  Ratio ,80 

Connecting  Rods 92 

Cooling  System ,,  ,  .82 

Dimensions ....,..., 81 

Driveline ,94 

Engine .80-87-90-92 

Fuel  System 94 

Horsepower , , 80 

Ignition  System .87 

Lubrication  System 92 

Performance    Data 80 

Pistons 92 

Piston   Displacement    80 

Piston    Rings ,.,....., .92 

Prices 78-79 

Quick  Service  Data 82 

Sales    Data    , 80 

Spark  Plugs , . ........ .87 

Steering . 96 

Suspension ,,..,,.......  96 

Tires , 80-82 

Torque    ,  . .,..,., .80 

Transmission .94 

Valves    90 

Weight 81-96 

Wheel   Alignment Si 

Wheelbase nvx^-^^'^^ 


OTOR,  November  J  96 J 


'Vi 


Prices  on  1962  Passenger  Cars 

FACTORY  DELIVERED  PRICES  AND  BODY  STYLES 


fc  . 


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1 

ii 

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47 
47 
47 
47 
47 
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47 

47 
47 

Std 
Std 
Std 
Std 

Std 

Std 

42 
42 
42 

42 
42 
42 

42 

42 
42 
42 
42 
42 
42 

42 
42 
42 
42 
42 
42 
42 
42 
42 

42 
42 
42 
42 
42 
42 
42 
42 

42 
42 

No 
No 
No 
No 
No 

No 
No 
No 
No 
No 

43 
43 
43 
43 
43 
43 
43 
43 
43 

43 

43 
43 
43 
43 

Jl 

107 
107 
107 
107 
107 
107 

107 
107 
107 

Std 
Std 
Std 
Std 

Std 
Std 

76 
76 
76 

76 
76 

76 

76 

76 
76 
76 
76 
76 
76 

76 
76 
76 
76 
76 
76 
76 
76 
76 

76 
76 
76 
76 
76 
76 
76 
76 

76 
76 

No 
No 
No 
No 
No 

No 
No 
No 
No 
No 

81 
61 
61 
61 
61 
61 
61 
61 
61 

61 
61 
61 
61 

li 

91 

101 

5 

■UICK 

Special 
Club  Coupe 

112 
112 
112 
112 
112 

112 
112 
U2 

112 

123 
123 
123 
123 

123 
123 
123 
123 
123 

126 
126 
126 
126 

129H 

^^ 

12»H 
129H 
129H 

120 
120 
120 
120 

106 
106 
106 
106 
106 
106 
106 

110 
110 
110 
110 
110 
110 
110 
110 
110 

119 
119 
119 

110 
119 
119 
119 
119 

119 
119 
119 
119 
119 
119 
102 

2304 
2356 
2587 
2665 
2736 

2593 
2679 
2890 

2787 

3091 
3227 
3293 
3360 

3733 

3667 

3617 

3836* 

3917* 

4051 
4062 
4186t 
4366 

5025 
5213 
5568 

5631 

6366 

6610 

9722 
9937 

2542 
2660 
2896 
3003 

1992 
2067 
2111 
2407 
2273 
2273 
2569 

2003 
2041 
2339 
2064 
2122 
2517 
2264 
2475 
2497 

2324 
2378 
2725 

2456 
2510 
2561 
2819 
2922 

2662 
2669 
2734 
2919 
2961 
3064 
4038 

42t 

42 

42 

42 

42 

43 
43 
43 

43 

43 
43 
43 
43 

43 
43 
43 
43 
43 

US 

Std 
Std 

Std 
Std 
Std 

Std 

Std 

Std 

Std 

Std 
Std 

33 
33 
33 
33 

No 
No 
No 
No 
No 
No 
No 

43 
43 
43 
43 
43 
43 
43 
43 
43 

43 
43 
43 

43 
43 
43 
43 
43 

43 
43 
43 
43 
43 
43 
No 

86 
86 
86 
86 
86 

86 
86 
86 

86 

107 
107 
107 
107 

107 
107 
107 
107 
107 

Std 
Std 
Std 
Std 

Std 
Std 
Std 

Std 

Std 

Std 

Std 

Std 

Std 

63 
63 
63 
63 

No 
No 
No 
No 
No 
No 
No 

75 
75 
75 
75 
75 
75 
75 
75 
75 

75 
75 
75 

75 
75 
75 
75 
75 

75 
75 
75 
75 
75 
75 
No 

65 

65 
65 

65 
65 
65 

65 

90 
90 
90 
90 

90 
90 
90 
90 
90 

90 
90 
90 
90 

164 
164 
164 

164 

164 

164 

164 

671 
6? 
67' 
671 

56 
56 
56 
56 
56 
56 
56 

56 
56 
56 
56 
56 
56 
56 
56 
56 

56 
56 
56 

56 
56 
56 
56 
56 

56 
56 
56 
56 
56 
56 
1370 

Std 
Std 
Std 
Std 
Std 

Std 
Std 
Std 

Std 

Std 
Std 
Std 
Std 

Std 
Std 
Std 
Std 
Std 

Std 
Std 
Std 
Std 

Std 
Std 
Std 

Std 

Std 

Std 

Std 

Std 
Std 

48 
48 
48 
48 

Std 
Std 
Std 
Std 
Std 
Std 
Std 

Std 
Std 
Std 
Std 
Std 
Std 
Std 
Std 
Std 

Std 
Std 
Std 

Std 
Std 
Std 
Std 
Std 

Std 
Std 
Std 
Std 
Std 
Std 
Std 

351 
351 
351 
351 
351 

351 
351 
351 

351 

430 
430 
430 
430 

430 
430 
430 
430 
430 

430 
430 
430 
430 

473 
473 
473 

m 

473 
473 
473 

410# 
4101 
410# 
410# 

349 
349 
349 
349 
349 
349 
349 

317 
317 
317 
317 
317 
317 
317 
317 
317 

363 
363 
363 

363 
363 
363 
363 
363 

363 
363 
363 
363 
363 
363 
No 

189 
189 
189 
189 
189 

189 
189 
189 

189 

Std 
Std 
Std 
Std 

Std 
Std 
Std 
Std 
Std 

Std 
Std 
Std 
Std 

Std 
Std 

Std 

Sid 

Std 

Std 

Std 
Sid 

2220 
222° 

222° 
222° 

156 
156 
156 
156 
156 
156 
156 

167 
167 
167 
167 
167 
167 
167 
167 

199* 
199 
199 

199 
199 
199 
199 
190 

199 
199 
199 
199 
199 
199 
199 

CHRYSLER 

^SS?4d 

122 
122 
122 
122 
122 
122 

122 
122 
122 

126 
126 
126 
126 

122 
122 

106 
106 
106 

106 
106 
106 

106 

116 
116 
116 
116 
116 
116 

116 
116 
116 
116 
116 
116 
116 
116 
116 

116 
116 
116 
116 
116 
116 
116 
116 

116 
116 

109H 
109k 
109H 

109H 

109H 
109H 
109H 

looU 

119 
119 
119 
119 
119 
119 
119 
119 
119 

119 
119 
119 
119 
119 

2964 
3027 
3106 
3399 
3478 
3566 

3430 
3873 

4125 
4223 
4766 
4873 

NA 
NA 

1951 
2011 
2306 

2052 
2114 
2406 

2257 

2241 
2297 
2644 
2348 
2404 
2751 

2375 
2463 
2432 
2739 
2482 
2570 
2540 
2846 
2M9 

2606 
2584 
2713 
2691 
2763 
2945 
2989 
3092 

3019 
3266 

1965 
2071 
2047 
2133 
2232 

2298 
2364 
2341 
2427 
2603 

2453 
2507 
2613 
2667 
2674 
2739 
2924 
2999 
3249 

2733 
2829 
2933 
3018 
3066 

Sedan  4d 

Hardtop  2d 

92  1  ioi 

92  i   101 
92      101 
92  1   101 
92  I   101 

92  1   101 
92      101 
92  ■   101 

Convertible 

Hardtop  4d 

Station  Wagon  Qp 

Convertible 

Station  Wacon  to 

Sution  Wacon  5p 

Special  Deluxe 

Stotion  Wacon  9p 

^sSui^,^ 

Series300 
Hardtop  2d... 

Convertible 

Station  Wacoo  6p 

Hardtop  4d 

Skvlark 
Hardtop  2d 

Convertible 

New  Yorker 
Sedan  4d 

92 
92 
92 
92 

92 
92 

58 
58 
68 

58 
66 
66 

66 

58 
66 
66 
56 
56 
56 

101 
101 
101 
101 

101 

101 

74 

LeSabre 

Club  Coupe 

Hardtop  4d 

Sedan  4d.  ...:::::::::::::::::: 

Stotion  Wacon  6p  

Hardtop  2d 

Stotion  Wacon  8p 

Hardtop  4d 

Series300H          ^ 
Hardtop  2d 

Invicta 

Hardtop  2d 

Convertible 

Hardtop  4d 

DODM 

Lancer  170 
Sedan  2d 

Convertible 

Station  Wacoo  6p 

Station  Wacoo  9p 

Electra 

44 

Sedan  4d 

Sedan  4d 

74     44 

Hardtop  2d 

Stotion  Wacon  6p 

74     44 

Hardtop  4d 

Lancer  770            ^ 
Sedan  2d 

Convertible 

74    44 

Sedan  4d 

74    44 

CADILLAC 

Series  S2 

Stotion  Wacon  6p 

74     44i 

G.T.Series           "^ 
Hardtop  2d 

74    44i 

HanHopad 

Dart 
Gub  Coupe  6  cyl 

Hardtop  4d 

74    44S 

Convertible 

Sedan4d6eyl..... 

74    44S 

Coupe  deVille 

Stotion  Wacon  6p  6  eyi. 

74    44S 

Hardtop  2d 

Sedan  deVille 

ciubcou^.8^.    . :       : 

74    44S 

Sedan 4dY-8:. ;...::.: 

74    44( 

Sedan4d 

Stotion  Wacon  6p  V-6 

74     441 

*'^'^, 

Dart330      "^  ""  ^"^ 

Club  Coupe  6  cyl 

56      74    44S; 

Eldorado  Bianiti 

Hardtop  ^6  cyl 

58      74    4tf, 

Sedan  4d6cyl 

56      74    44}/ 

Series  75 

Stotion  Wacon  6p  6  cyl 

58      74    m 

Sfiian  ffn 

Club  Coupe  V-8 

58      74    M/; 

Limousine 

Hardtop  2d  V-8 

58      74    Ml 

Sedan  4d  V-8 

58      74    4tf  1 

CHfCKEH 

Stotion  Wacon  6p  V-8 

58      74    Ml 

Stotion  Wacon  9p  V-8 

58      74    m/« 

Soperba  Sedan  4d 

Dart440              ^ 
Hardtop  2d  6  cyl 

58      74   411 

Marathon  Sedan  4d 

Superba  Station  Wactti  4d 

Sedan  id6cyL 

Hardtop  2d  V-8 

58 
58 
58 

58 
58 
58 
58 

58 
58 

«    g 

»  ! 

58    \ 
58    J 
58    S 

74(441; 
74   44«. 
74   44i; 
74   4tf 
74    44{ 

3  S. 

Id  >• 
Id   "k 

Mar«thon  Station  Wuon  4d 

Sedan  4d  V-8 

Hardtop  4d  V-6 

CHCVROLCT 

Convertible  V-6 

Corvair 

Stotion  Wacon  6p  V-8 

Clnb  Coupe  MO. 

Stotion  Wacon  9p  V-8 

Club  Coupe  700 

Polara500            ^ 
Hardtop  2d 

Sedan4d700 

Station  Wacon  700 

Convertible 

Club  Coupe  Mania 

FORD  ^ 

Falcon 
Club  Coupe  (Std.) 

Sedan  4d'Moon 

Station  Waoon  Moua 

Chevy  11 

Chib  Coune  100  4  evl  ^ 

Sedan  4d  100 

Club  Coupe  (Deluxe) 

Station  Wacon  100 

Sedan  4dWd) ' 

Club  CouDe  300  4  evi  ^ 

Sedan  4d  (DeliiXe) 

Sedan  4d  300 

Futura 

Stotion  Wacons 
2d  (Std) 

Stotion  Wacon  300  (Op  only) 

HardtOD  2d  400  A  evl 

Convertible  400 

2d  (Deluxe) 

RtAiinn  Wa«wi  4nn 

4d(Std)... 

S  iSiS 

Biacayne6cyl. 
Club  CcNXDe  2d 

4d  (Deluxe) 

Falcon  Squire 

58    S 

58    8 

58    i 

58 

58    < 

58 

58 

58 

58 

58 

58 
58 
58 

as 
is 

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Sid 

Sedan  4d []'.'.'.'.'.'.'.'.'.'.'.'.'.'..'.'. 

OaUxie 
Club  Coupe 

Station  Wacoo 

BelAirOcyl. 
Gub  Coupe  2d 

Sedan  4d 

Club  Coupe  500 

Sed#n4d 

Sedan  4d  500 

Hardtop  2d    . . . 

Hardtop  2d  500 

Station  WacMi  to 

Hirdtop4d500 

Station  Wamn  fin 

Sunliner 

"^T  . 

Hardtop  2d  500XL 

Convertible  500XL 

Hardtop  ad    

Stotion  Wacons 

Ranch  Wacon  4d  6p 

Sedan  4d6p 

Hardtop  4d 

Convertible 

Station  Wamn  to 

Sedan  4d9p 

Statinn  W&mn  On 

Squire  4d  ^ 

Corvette 

Squire  4d  9p 

61       58  j 

Prices  shoim  on  these  paces  are  those 
tlveicd  to  reUil  buyers  at  their  mab  fact 
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ij 

ii 

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1 

<H 

Stdl 
St? 
Std 
Std 

Std 
Std 

Std 
Std 
Std 

Std 

171 
171 
171 
171 

171 
171 
171 
171 
171 

179 
179 
179 
179 
179 

189 
189 
189 
189 
189 

189 
189 
189 
189 
189 

189 
189 
189 
189 
189 

189 
189 

331 
331 
231 
231 
231 
231 

231 
231 
231 
231 

Std 
Std 
Std 
Std 

Std 
Std 

171 
171 
171 

171 
171 
171 
171 

191 
191 
191 

191 
191 

m 

»& 

i 

hi 

S 

J 

il 

li 

II 

ii 

445 

445 
445 

445 
445 
445 

445 
445 

445 
445 
445 

445 
445 
445 
445 
445 
445 

Std 
Std 
Std 
Std 

Std 
Std 
Std 
Std 
Std 
Std 
Std 

Std 
Std 

Std 
Std 
Std 
Std 

Std 

860 
860 
360 
860 
360 
360 
860 
860 
360 
360 
360 
360 

370 
370 
370 
370 
370 
870 
370 
370 
370 
370 

399 
399 
399 
399 
399 

277 
277 
277 
277 

m 

285 

277 

277 
277 
277 
277 
277 
286 
277 
277 

277 
286 

277 
277 
325 

li 

)ird 

113 
113 
113 
113 

129 
139 

139 
139 
129 

139 

123 
123 

114 
114 
114 
114 

114 
114 
109 
109 
109 

130 
120 
120 
120 
120 

120 
120 
120 
120 
120 

120 
120 
120 
120 
120 

112 
112 
112 
112 
112 

112 
112 

133 
133 
133 
123 
123 
123 

123 
123 
123 
123 

126 
126 
120 
126 

123 
123 

i 

116 
116 
116 

116 
116 
116 

4321 
4398 
4788 
4439 

4920 
6106 

6400 
6644 

6770 

6422 

6074 
6720 

2084 
2139 
2396 
2439 

2171 
2226 
2483 
2626 
2368 

2672 
2726 
2733 
2798 
2920 

2781 
2836 
2842 
2907 
3029 

2966 
2972 
3037 

3219 

2408 
2467 
2760 
2764 
2836 

2694 
2971 

2997 

3064 
3131 
3381 
3460 
8668 

3273 
3422 
3499 
3762 

3984 
4180 
4266 
4469 

4131 
4744 

1930 
1991 
2286 

2026 
2087 
2230 
2381 

2206 
2262 
2609 

2342 
2399 
2431 

Std 
Std 
Std 
Std 

Std 
Std 

Std 
Std 
Std 

Std 

Std 
Std 

No 
No 
No 
No 

No 
No 
No 
No 
No 

43 
43 
43 
43 
43 

43 
43 
43 
43 
43 

43 
43 
43 
43 
43 

No 
No 
No 
No 
No 

No 
No 

48 
48 
48 
48 
48 
48 

48 

48 
48 
48 

Std 
Std 
Std 
Std 

Std 
Std 

40 
40 
40 

40 
40 
40 
40 

42 
42 
42 

42 
42 
42 

Std 

Std 
Std 
Std 

Std 
Std 

Std 
Std 
Std 

Std 

Std 
Std 

No 
No 
No 
No 

No 
No 
No 
No 
No 

81 
81 
81 
81 
81 

81 
81 
81 
81 
81 

81 
81 
81 
81 
81 

86 
86 
86 
86 
86 

86 
86 

107 
107 
107 
107 
107 
107 

107 
107 
107 
107 

Std 
Sid 
Std 
Std 

Std 
Std 

73 
73 
73 

73 
73 
73 
73 

76 
76 
76 

76 
76 
76 

112 
112 
112 
112 

1639 
163 

163 
163 
163 

163 

Std 
Std 

68 
68 
68 
68 

68 
68 
68 
68 
68 

68 
68 
68 
68 

68 

68 
68 
68 
68 
68 

68 
68 
68 
68 
68 

66 
66 
66 
66 
66 

66 
66 

88 
88 

88 
88 
88 
88 

88 

88 
88 
88 

88 
88 
88 
88 

88 
88 

68 
68 
68 

68 
68 
68 
68 

68 
68 
68 

68 

68 
68 

Std 
Std 
Std 
Std 

136 
136 

136 
136 
136 

136 

Std 
Std 

Std 
Std 
Std 
Std 

Std 
Std 
Std 
Std 
Std 

t& 

Std 
Std 
Std 

Std 

Std 
Std 
Std 
Std 
Std 

Std 
Std 
Std 
Std 
Std 

t& 

Std 
Std 
Std 
Std 
Std 
Std 

Std 
Std 
Std 

Std 

Std 

Std 
Std 
Std 

Std 
Std 

74 
74 
74 

74 
74 
74 
74 

74 
74 
74 

74 
74 
74 

416 
416 
416 
416 

600 
690 

600 
690 
690 

690 

604 
604 

270 
270 
270 
270 

270 
270 
270 
270 
270 

360 
360 
360 
360 
360 

360 
360 
360 
360 
360 

360 
360 
360 
360 
360 

378 
378 
878 
378 
378 

378 
378 

430 
430 
430 
430 
430 
430 

430 
430 
430 
430 

430 
430 
430 
430 

430 
430 

No 
No 
No 

No 
No 
No 
No 

446 
446 
446 

445 
446 
446 

Station  Wagon  6p 

116 

116 
116 

116 
116 
116 

116 
116 
116 
116 
116 

116 
116 
116 
116 
116 
116 

112 
112 
112 
112 

120 
120 
120 
120 
120 
119 
119 

133 
133 

133 
133 
133 
119 

130 

100 
100 
100 
100 
100 
100 
100 
100 
100 
100 
100 
100 

108 
108 
108 
108 
108 
108 
108 
108 
108 
108 

108 
108 
108 
108 
108 

109 
113 
113 
113 
109 
109 
113 

109 
113 
113 
113 
109 
109 
113 
113 

109 
109 
109 
109 
130H 

3708 

2663 
2686 

2313 
2369 
2717 

2460 
2607 
2638 
2816 
2917 

2693 
2670 
2742 
2924 
2968 
3071 

2186Z 
2240 
2664 
2611 

2726 
2796 
2860 
2936 
3172 
3193 
3301 

8097 
3230 

3349 
3426 
3670 
3624 

8490 

1846 
1909 
2040 
1896 
1968 
2089 
2081 
2141 
2130 
2190 
2320 
2344 

2000 

2160 
2299 
2060 
2200 
2349 
2380 
2492 
2640 
2614 

2464 
2606 

2760 
2901 
3023 

2009 

2114 
2479 
2264 
2292 
2263 
2629 

2149 
2264 
2619 
2404 
2432 
2803 
2769 
2672 

2382 
3763 
3622 
2893 

42 

42 
42 

42 
42 
42 

42 
42 
42 
42 
42 

42 
42 
42 
42 
42 
42 

No 
No 

No 
No 

43 
43 
43 
43 
43 
43 
43 

43 
43 

43 

43 
43 
43 

43 

39 
39 
39 
39 
39 
39 
39 
39 
39 
39 
39 
39 

41 
41 
41 
41 
41 
41 
41 
41 
41 
41 

43 
43 
43 
43 
43 

42 
42 
42 
42 
42 
42 
42 

42 
42 
42 
42 
42 
42 
42 
42 

42 
42 
42 
42 

76 

76 
76 

76 
76 
76 

76 
76 
76 
76 
76 

76 
76 
76 
76 
76 
76 

76 
75 
75 
76 

107 
107 
107 
107 
107 
107 
107 

107 
107 

107 
107 
107 
107 

107 

72 
72 
72 
72 
72 
72 
72 
72 
72 
72 
72 
72 

74 
74 
74 
74 
74 
74 
74 
74 
74 
74 

81 
81 
81 
81 
81 

77 
77 
77 
77 
77 
77 
77 

77 
77 

n 

77 
77 
77 

n 

77 
77 

n 

77 

n 

66 

58 

58 
58 

58 
58 
58 

58 
58 
58 

58 
58 

58 
58 
58 
58 
58 
58 

62 
62 
62 
62 

88 
88 

88 
88 
88 

88 
88 

88 
88 

88 

88 
88 
88 

88 

62 
62 
62 
62 
62 
62 
62 
62 
62 
52 
62 
52 

64 

64 
64 
64 
64 
64 
64 
64 
64 
64 

64 
64 
64 
64 
64 

56 
56 
56 
56 
56 
56 
56 

56 
56 
56 
56 
56 
56 
56 
56 

56 

56 
56 
56 

74 

74 
74 

74 
74 
74 

74 
74 
74 
74 
74 

74 
74 
74 
74 
74 
74 

318 
318 
318 
318 

430 
430 
430 
430 
430 
430 
430 

430 
430 

430 
430 
430 
430 

430 

74 
74 
74 
74 
74 
74 
74 
74 
74 
74 
74 
74 

76 
76 
76 
76 
76 
76 
76 
76 
76 
76 

76 
76 
76 
76 
76 

78 
78 
78 
78 
78 
78 
78 

78 
78 
78 
78 
78 
78 
78 
78 

78 
78 
78 
78 

191 

ip 

'^^ 

191 

tibk  (Rcfokr) 

Hardtop  2d 

191 

Roadster    

^SLSS"- 

210 

lAL 

Sedan  4d 

210 

Station  Wagon  6p 

210 

mplonSd 

BdTedere  8  CyL 

Sedan  2d... 

210 

aiploii4d 

Sedan  4d 

210 

210 

mptooSd 

Station  Wagon  to 

210 

mpUn4d 

Station  Wagon  9p 

210 

tiBr..;....:::;;:::;::::: 

Fury 
Sedan  4d 

210 

ai|»toii4d 

Hardtop  3d 

210 

Hardtop  4d 

210 

Convertible 

210 

»LN  CONTINENTAL 

Station  Wagon  to 

210 

l^ 

Station  Wagon  9p 

210 

tible 

PONTIAC 

Tempest 
ClubOoape 

URY 

172 

nope 

Sedan  4d.'!^^.:;;;::::::;:::;;:::: 

172 

ki^.;::::::;:;::;::::: :: 

Convertible 

172 

WagoD2d 

Station  Wagon  6p 

172 

Wagon  4d 

Catalina               ^ 
aub  Coupe 

leiiei 

No 

cmpe 

Sedan  4d 

No 

Id ^.;::::::::::: :::::::: 

Hardtop  3d 

No 

WafooSd 

Hardtop  4d 

No 

Wa|oo4d    

Convertible 

No 

oupeC23 

Station  Wagon  6p 

No 

6Cyi. 

Station  Wagon  9d 

No 

Oope 

StSrChief   ^^^ 
Sedan  4d 

^v:::::::::::;::::: : 

331 

p3d 

Hardtop  4d 

331 

Sid:::::::;:;::;;::::: :: 

Bei      /^ 

Uird  Uni  'Id 

1  Wmod  to      

331 

ig™^ 

HtrdlopW 

331 

^pi_ 

rflnvi^rtibln 

231 

S^.::;:;:;;:::::;;:::::: 

Sutittti  Wagon  6p 

331 

ipSd 

Grand  Prii 
Hardtop  3d 

5S::::;;:;:;;:: ::  : :: 

331 

iWacoBflP 

RAMILEt 

American 

dob  CaniM  Dtolin« 

^.  

op  2d 

op4d 

164 
164 
164 
164 

rtiWe 

Oliih  HmifMi  rSiflifHn 

BWa|oo6p 

Ciob  Coupe  400 

Sedan  idDeiuxe:;!:;;;:;: ::;:::: 

MOIILI 

Sedan  4d  Custom 

164 

Sedan  4d  400 

164 

Station  Wagon  3d  Dehize 

164 

dope 

Station  Wagon  2d  Custom 

164 

dr!:::  ; ; 

Station  Wagon  4d  Dehize 

164 

ihle 

Station  Wagon  4d  Custom 

164 

Wagon  6p^ 

Station  Wagon  4d  400 

164 

Wagon  9p 

Convertible  400 

164 

une 

Classie 
Club  Coups  Deluxe 

186 

bC.                                . 

aub  Conpe  Custom 

186 

8 

Club  Coupe  400 

186 

Sedan  4d  Deluxe 

186 

ad 

Sedan  4d  Custom 

186 

'•d 

Sedan  4d  400 

186 

bS 

Station  Wagon  4d  Deluxe 

186 

5^V. 

Station  Wagon  4d  Custom 

186 

^agonS::::;::::::::::: 

Station  Wagon  4d  400 

186 

Station  Wagon  6d  Custom 

186 

AmbamadorW 
Sedan  4d  Custom 

Sd 

319 

'Cd 

Sedan  4d  400 

319 

^agon6p 

Station  Wagon  4d  Custom 

319 

Station  Wagon  4d  400 

319 

Station  Wagon  6d  400 

319 

Zd 

STUDEIAKEt 

LarkOQrL 

rinh  dmiiM  IVhini 

4d* 

hie 

9d 

171 
171 
171 

ble 

Sdaii«R£xe^ 

Station  Wagon  4d  Deluxe 

UTH 

Sedan  4dRenl 

171 

Hardtop  2d  Rettl 

171 

00 

171 

Station  Wagon  4d  Regal 

171 

Lark8Cyl. 
Club  Coupe  Deluxe 

ragon6p 

199 

Sedan  4d  Deluxe 

199 

Station  Wagon  4d  Deluxe 

199 

Sedan  4d  Regal 

199 

HdtSneC)  *:..  ' 

Hardtop  2d  ^enl 

199 

agon  6p  

Convertible  Regal 

199 

Station  Wagon  4d  Regal 

199 

, 

Sedan  4d  CruUer  Re^l 

199 

Daytona  Series 
Hardtop  2d  6  Cyl 

famnfln 

199 

pT* 

Convertible  6  Cyl 

199 

Hardtop  2d  8  CyL 

199 

t 

Convertible  8  CvL 

199 

lii;::::;;:;;;;:::::  ::: 

Onn  Turismo  H^wk 

199 

ll^ 


cyL 


IR,  November  1961 


t— Cruisfr-0>Matio 


$4118. 


^— Add  $109  for  8  cyL  engines.  |— (Jnuse-OMatao  transmmon.  ''— uottday  sedan  Hi  ii 

#— Magicair  beater.  ^— Includes  power  antenna— all  Imperials.  Z— Sport  Coupe  $3294. 

6— $189.60  for  8  cyL  can,  $212.30  for  Cruise-  ^— Std.  model  given-De  luxe  model  add  $135. 
O-Matic. 


^^ 


Sales  Data  on  1962 


ENGINE,  PERFORMANCE  DATA..  POWER  KITS.  AXLE  RATIO.  .TIRE  SIZES 

continued  from  page  79 


MAKE  AND 
MODEL 


I 

i 


i 

xi 

a 

SI 

(2 

1 

|S 

2 

«* 

I 

S<9 

'I 
I' 

si 

E£ 


with  Power 

Kit  or 

Optional 

Engine 


I!! 

.a.  3 


Gom- 

Rmi 

Iiree- 
■ion 
Ratio 

Ailc 
Ratio 

i. 

e 

1 

2    <i 

5Si  £S 

{l 

2 

00 

o 

5|i 

»^ 

is 

I 


X 

1 

iV 

J 


Buick  Special  4000 i60  :3Hx3h 

Buick  Special  4100  A  4300  .  ISO  !3Kx2H 

Buick  LaSabre SO  WnxSys 

Buick  lavicta.  Electra SO  -iHx'SH 


CadiUac  60.  62. 
Cadillac  75.  .  .. 


Checker  L  Head . 
Checker  OH  v.. . 


6L 
60 


Chevrolet  Corvair 60 

Chevy  II  4 40 

Chevy  II  6 |60 

Chevrolet  6 "OO 

Chevrolet  V-8  283  cu.  in.  .  'SO 
Chevrolet  V-8  327  cu.  in.  .  'SO 
Chevrolet  V-8  400  cu.  in.. .  SO 
ChexTolet  Corvette SO 


198 
215 
401 
401 


31  54 
;39.20 
l56  11 
'56.11 


390     |51  20 
390     151  20 


135(ai46    205^24    135^.40    205^24   I  8  80  !  8  80  3  36  3.08 
185(3>46»  230^28*  185Ca;46»  230(^t 28*    8  80#  10  26  3 .  36  3 . 08 

280(0^44   1424(^24    325(a;44    445(a>28      8  25      9.00 .2.78 

325Cai44  j445(a^28    325Ca^44    445(a  28    10  25    10.25- 3.23 


325^^48    430(c^31 
325^48  1 430^1^  31 


226 
226 


No 
No 


|26  33i   80^31   1180^14    No 
26  33jl22(O;40  1 192(^18  ;No 


No 
No 

No 
[No 


110  50 
{10  50 

i7,3 
I  8  0 


4     x3l^ 
4     x3K 

3f»x4»^ 
3'.MX4H 

3'mx2H  145  128  401 ! ' I  8.0 

3Hx3'4  1153  24       j 18  6:1 

3Hx3»4  1194  30H : ■  8  6 

3»Visx3«/i«l23oJ^  30  40 i I  8  25 

3^8x3  |283  48       j  170(0-42    275^>22    No            [No            |    8.5:1 

4     x3'i  1327  514 10  50 

4>/ux3,'i  1409  59^2    1 1 1100 

4     x3<4  1327  5Ui   1 10  51 


...6.50x13 

. .  .  6  50x13 

..7.60x15 


No 
No 


No 
No 


No 
No 


Chrysler  Newport .... 

Chrysler  300 

Chryaler  300H 

Chrysler  New  Yorker. 


. .  Iso 

.  .  .  ISO 
.  .  ISO 
. ..  SO 


Dodge  Lancer j60 

I>odRe  Dart  6 160 

Dodice  Dart  V-S !SO 

Dodsre  Polara  V-8 |SO 

Dodge  D-500  Engine *  . . . 


Ford  Falcon 

Ford  (ialaxie  0 

Foni  (ialaxie  292  cu.  in. 
Ford  Galaxie  352  cu.  in. 
Ford  Galaxie  390  cu.  in. . 


4?^x3»«  1361  ,54.3 

4»4x3H  1383  57  8 

4^»x3^4  413  55.9 

A^xSH  1413  i55  9 


265(0.44  380(o>24   JNo 

305(a>46  410(^24  !340@46 

380<(i^50  '450Co;36  iNo 

340(0.46  470^1^28  ^No 


No  i.... 

470(0^28  iNo 
No  No 

No  INo 


3Hx4H 
,3tiix3»lb 

!4V»x3»V3c 


170 
225 
|318 
1361 


Imperial 

Lincoln  Continental . 


«0  \'SVix2yi 
60  j3Hx3'»^ 
V80'3?/4x3*» 
VS0  4  x3H 
V80  41^x3"^ 


27  70il01fo;44  !  155^24  1 145^40    215Crt*28  '  8  20 

27  70  145C«:40  1215(528  305^48    395(3*30  9  00 

48.90  230(^1.44    340(o>24  {2fi04i^44  '345(a,28  9  0 

54  3    3054!; 48  t395(cb30  jNo             No  10  0 


144  329  4 


SO 


223 
1292 
352 
390 


4->i,x3^ 


;31.5 

145 
i51  2 
{52.4 

i 


413      55Vib 

I 


Mercury  Comet 60 

Mercury  Meteor  6 !60 

Mercury  6 l60 

Mercury  V-8  292  cu.  in ISO 

Mercury  V-8  352  cu.  in SO 

Klercury  V-8  390  cu.  in iSO 


3Hx2><i 
3hx2  <b 

:3nx3H 

3^x3  ib 
4     xliH 


&5(af42 
I3S(<i>42 
170CaH2 
220(0.43 
300^46 


101@44   ]156(ai24 
No  i  No 

No  INo 

No  iNo 


Il34(a>20 
i203(^22 
l279(q*22 
:336(a>26 
427^28    330^50    427(o,32 


I 


340^46    470^28  :No 


[144  129  40    85(&;42 

1170     1 101(0)44 

i223  131  54  138(^,42 

1292  i45  001170^42 

'352  51   20  220(0,43 


101^44    156(424 


9  0 
8.50 
8  5 
No 
8.5:1 

10  503 

11  003 
11  25'3 


2.94 
3  36 


7313.31 
73  3.31 

I 
2713  27 
08  3  36 
083  OS 
36  3  36 
36  3.36 
36  3.08 
36[No 
36  3.36 


4  09  [6.70x15 
4.09  16.70x15 


6.50x13 
6.00x13^ 

6  00x13 

7  60x14 
3  70  ,7  50x14 
No  .7  50x14 
No  7  60x14 
No      6.70x15 


3  70 


9  00.323  i2  93 

10.00  323  3  23 

10. 10  No  3.23 

10  10  No  2.93 


No 
No 
No 
No 


3  5513  23 
3.3112.93 
3.23  2.76 
3  23  2.76 


.1. 


8.7 
8  4 
8.8 
8  9 
9.6 

10>>i^ 


No 
No 


iNo 
[No 


Oldaniobile  F86 

Oldaniobile  88 

Oldainobile  Super  88.  98 


i4V»x3'-*/i5    390      52  501300(3^46 


SO  3Hx24^  l215>i!39H  1 155C«»4S 
SO  |415x3"m  1394  154  2S0(O;44 
SO    |4Hx3>Vi«    ,394      54         330^46 


Plymouth  Valiant 60  3^x3 '^i 

Plymouth  6 |60  3Kx4H 

Plymouth  V-8,  318  cu.  in. .  .  iSO  l3Vi*x3>it 

Plymouth  \-8.  361  cu.  in. .  *;80  |4     x3 

Pontiac  Tenipe6t i40  14'  »x3M 

Pontiac  Catalina.  S.  Chief.  .  ISO  A^tixSH 

Pontiac  BonneviUe ISO  !4»  t^xHH 

Pontiac  Grand  Prix JSO  AKy^xBH 

Rambler  Deluxe  A  Custom  .  l6L  i'Sy»x4\4 

Rambler  .Xmerican  400  1 60  MHxA^i 

Rambh'r  Classic  6 60  13^x4'^ 

Rambler  .Vmb.  V-S SO  4     x3^4' 


,134(0)20 
J56(o^24 
'203(o>22 
1279(0^22 
!336(o26 
i427(ti>2S    330^50  ;427(o,32 

2 10(9 32  185(0  48  ;230(<rfc32 
430(0  24  330^.46  1440(^24 
!440(g;28  jNo  I  No 


!  8.7 

8  7 

t  SH 

9  6 

8  75 
10  75 
10  75 


27:ji     101(d>44    155(^24  1 10^44  i  155(^24 
27 /Ji     145(0)40    '  "^    "^  ^" 


8.20 

215(0^28  {145(0.40    2I5(a2S  I  8.20 

345(o>2S  260(ai44    345(a,2S  I  9 

395^30  |305(ci^48    395(ai30      9 

190(0)20  llS5C'ii48  '230^28  |  8  6 

390(0,20  l2:K)^40S  380(0  20||  8  6 

402(0; 20  ;No  No  ,86 

|3S9      52  SO) 303(0.46  |425(a,28  303(o,46  |425(a^28    10  25 

195  6  23  44     90^)38    160^16  il25@42    lS0(ei  16      8  0 

195  6  23  44  125^  42  'l80(Oyl6  ; S  70 

195  6  23  44  l27(o.42   '180(«  16  1138(^45    lS5(a=lS      8  ~ 


1 170 

225 

1318  '48vii     260(rii44 

361  54>1»     305(0^48 

ll94Vi  26  40  110(di30 

;389  152  80l215(o;36 

i3S9  {52  SO [235^1.36 


8.7 
No 
No 
No 

9.6 

No 


3.10  3.10 
3.56l3  56 
3  56l3  56 
3  56  3.0 
3.563.0 
{ 
.12.93 


No 

No 
No 
No 
No 


I 
3  5013.50 

3  50 

3  5<V3.56 
3  56  3.00 
3  56'3  00 
No    3  00 


No  3. 0813. 23 
S.75'3  2312  56 
13  23  2  87 


No 
No 
No 

I  No 

8  8 
8.6 
8.6 


8 


lebaker  Urk  6 '60 

.ufbaker  Lark  V-8 ^SO 

M  uli-baker  Hawk  V-S 'SO 


3  x4 

!3l»x3K 
:3»,.x3H 


327   51  20  2o0(*fc47  340(q;26  {270(g;47  360(g.26 


169  6  21  (iO  112(0.45 
259  2  40  60 [  lS0(o>4o 


,  154(0^20 
2(>0(o)28 


iNo  No 

19o(g:45    265(q.30 


289     .40  («' 210^45    300^28    225(g,45  J305(g30 


7 
8  7 

8  25 
8  50 
8  50 


3.65  3.23 
3  31|2.93 
3  232  76 
3.2312  76 

3.3l!3  OS 
3  23  2  69 
3.23  3  OS 


682  28a»»^lN« 

SfiO     .       28o02r>21N« 

698 

17  60x1511   810 


No 
No 


8  00x15 
Is  20x15 


833  No 

833' 16  4  No 


:2I20N(. 
>238SN« 


No 
No 


I 


354  41   5'28682»463O08 
640  27  2  2868  2»45J(tt 


601  20  3 


•2651  2651  30$) 
26ol2fi»l3W 


No 
No 
No 
No 


I 


2554  2oS4  N« 


8  00x14  : 
8  00xl4i< 

7  60x15   : 

8  50xl4A, 


No  6.50x13 

No  6  50x14 

No  ;7  00x14 

No  17. 00x1 4 


734I14  26902227  So 
7901 12  6  No  218D  S« 
92010  5  2188  21SSS* 
823111  5  No    214JN< 

594  >25  1  3007  273ti  No 
(^44  20  7  2936^WI  Xfi 
723  13  7  28502SWNt) 
846  10  3  28302503  N« 


No 
3  89 
3.56 
3.56 
3  66 


6  00x13 
7.5x14 

7  5x14 
17  5x14 
i7  5x15 

>8  20x15 


930  17 
91018 
.  955  [13 
954ill 
948;  9 
.1 


2780,27»  No 

2T9823o8B* 
2798  2358  2r» 
2798  2358  27* 


823*13  7  No    2ns  .No 


No 
No 


6  00x13*  { 
I  6  50x14 
17  50x14  . 
:7  50xl4t 
17  50x1 4t 
I7.50xl4t 


No  l6  60x13 
No  8  00x14 
No      8  50x14 


10  25  3  42  3  25 
8.7  I2.87I3  31 


No 
No 
No 
No 

No 

No 
No 
No 

No 


8  7    3  783  51   14  11 

9  7  :3  54  2.87    3.64^ 


No 
No 
No 


13  733  73  4  10 
i3  073  07  3  64 
!3  313  07  !3  54 


6  50x13 

6  60x14 

7  00x14 
7  00x14 

I 

[6  00x16 
'S  00x14 
'8  00x14 
;8  00x14 

6  00x15 
6  00x16 

6  60x15 

7  50x14 

|6. 00x16 
f6  50x15 
[6  70x16 


59829 
594  29 
619  28 
582  23 
625  18 
769  13 

t 
721  16 
711  14 
837  12 

594  24 
644  21 
81811 
845  10 

567  25 
55317 
604116 
779:  9 


9  3139:313»  N» 
4     ...'..   . 
8  2798  2798  No 

4  27983358  .V» 

1  2798  2358  No 

2  2798  2358  N« 

8  196820S4N« 
7  2439  1»32N« 

5  2439  216?  X» 

7  3006  2731.  .S« 
4  2936  3671  St 

9  28502503  N« 
2  2850  3503  N» 

6  2631  2+48  N* 
4  2419  2014  N* 
4  24192WN* 
2  25612419  V 


Thunderbird ISO    (4Vi»x3»/»   390      52.401300(c^46  {427(3,28  r340(g;50  !430C«,32  |  9.0      10.6    No    3  00  ;No      jS. 00x14 


I 


.  461 '27. 2  2678  2578  21J 
64122  92321  3ttljg 
65022  5299726J4gf 
764  13  0  2775  3330  l»j 

663  24  7296529e5J 
695  15  4  254933M£* 
727  15  4  2493  2312  J* 

.769  14      No    3»lV 


^ 


a— Invicta  figure  given,  Electra  ia  8.00x15 

b  — Invicta  figure  given,  Electra  is  2335 

h— Suburbans  7.50x14.  9-pas9enger  Suburban,  8.(X)xl4 
H — lioriiontal  oppoaecl 
( > — <  iverhead  valve 

•—Engine  option 

'^     8.50x14  on  Newport  •Station  Wagon,  9.00x14  on  New  \  orker  Station  Wagon 

t — Monia  with  PowergUde 

•— Figtire  given  for  4300.  4100  figures  are   155^  4(KX>  for  BPH(fi^RPM  and 
220(«;24  for  Torque^  RPM 

'—Figure  given  for  Catalina.  Star  Chief  figure  is  3.08 

♦-  Sution  Wagons  6.50x13 


A— Oldnmobile  98,  3-Bpeed  transmission  not  available, 
ratio  with  Hydra-Ma  tic— 3.08.  lb.  ^^  t.  per  Hp— 
2264 

f-  Station  M'agons  have  8.(X)xl4  tires 
° — PowerFlite  ratio  given.  Torque  Flite  is  2.93 
* — Invicta  figure  given.  Electra  is  12.3 
■ — Series  60  figure  given.  Series  62  is  14.3 
#— Figure  given  for  4100.  4300  fijpire  is  10.25 
0 — Figure  given  for  4  cyl.  6  cyl.  is  60 
I — (Hgure  given  for  the  Catalina.  Star  Chief  6gui«  ia 
t— In\icta  figure  given.  Electra  is  8.00x15 
♦ — 4.10  optional 


.  tiresise-8.30iU«* 
13.4,  Engine  Ret.  I*  * 


90 


^OTOR.  November  1» 


lOl 


isseng^er  Cars 


IMPORTANT  BODY,  CHASSIS  DIMENSIONS 

Four-Door  Sedans  except  as  Noted 

y  \^   k     ^" . 

H 


P  BREAKOVER  ANCLE 


MAKE  AND 
MODEL 


EXTERIOR  DIMENSIONS 


n 


li 


TREAD 


I 


IN  (TRIOR  DIMENSIONS 


II 


c 


a« 


1^ 
II 

1% 


r 


I  J 


II 


II 


bra. 
;ta  . 


perfa*. 


(iseayDe,  Bel  Air,  Impala  1 

Vrvette y 

andS 


0. 

ewYorlnr. 
OH 


m.MO,Gidazie.. 


BtineDtol. 


etaor  tt.. 
eteorS. 


F86 

88,SDper88. 
M 


Valiant. 


npeit 

Uuina 

ff  Chief.. 
DiwTille. . 
mdPru.. 


■ie6. 


V-S. 


Urk.. 
Hawk. 


4640 
4710 
532ft 


3330 

2370 
34&5 
2905 
2430 

3720 
3810 
3950 
4010 

2644 

2535 
3010 
3155 

2299 
3679 

4665 

5132 

2990 
2986 
3982 

2598 
4031 
4261 

2500 
3160 

2816 
3749 
3865 
3933 
3795 

2454 
2866 
3249 

2770 
3230 

4132 


112 
123 
133 
126 

129)^ 
129V. 
149M 

120 

108 
119 
102 
110 

122 
122 
126 
122 

114 

106H 

116 

116 


109H  181 


119 

129 

123 

116H 
116H 
120 

112 
123 
126 

106H 
116 

112 
120 
123 
123 
120 

100 
106 
108 

109 
113 

113 


188Ki71>/i' 
214iii;78 
214H^J78 
2201^78 


222 
222 
242li 

202 

180 
209K 
176*/^ 
180 

214«^ 
214*^ 
219^. 
215Mi 

194H 

188H 

202 

202 


79*/ib 
79>^ 
80H 

76 

67 

79 

70H55 


56N> 

mi 

51M 

52H 


209 

227Vi. 

213 

203H 
203r' 
215j 

188Vi 
213?4i 
220 

184H 
203 

189>.i 
211H 
218H 
218H 
21 IH 

173^^ 

190 

190 

189 
204 

205 


79H 

im 

79H 
79% 

70H 

761. 
75H 

7oyi 

79 
81^ 


55H 
55H 

54H 

53^ 


54 

54H 

56H 
78     53^ 

71>/ib55H 
71«.4,55H 
79H,54«^ 

521i 
55H 

56H 

^ 

53H 
55>/ii 
55H 
55*.^ 
54H 


57 
56H 

55K 
5iH 
591^ 
Ol^ii 

55 

55«/ib 
B»H 

55 

61 

61H> 


62^  61 


71% 


72H 
78H 

78H 
78H 
78H 

70 

72«/i. 

721^ 

71N 
71^ 

76 


61 

56 
61 
61 

56 
59?i 

56H 
«3H 
«2H 


52H 


57*/i. 
57H 

61 


56 

61 
61 
61 

61 
61 
61 

ft2H 


59 
56^i 

59?/^ 


34^ 

34} 

32^ 

30^ 
32^1 
31H 
27, 

34H 

34>i 


59litUH 


61^/^ 
54^ 


57H 

54H 

60 


34H 
30^ 

34H 
34H 


62H 


60 

56 
61 
61 

55H 
57  fc" 

56^ 
62V 
62V 


59Vi32l 


569^ 
56»/i^ 


46H 

57!* 
429* 
46 

58V* 
58>/ 


50 

49?i 

51% 


42 

32H58 


40% 
36H 


57H 
52!* 


25M« 
25Wt 
24% 

18 

27 
27 

27*»18' 
32 

15% 
16% 
16 
16N, 

23»V» 

71% 
20^ 
21!* 

23 
21 

14% 

3lHe 


35H 

30% 
33% 

33% 

29% 
34% 

31% 
35i* 
35'/* 
35'.* 
35^1 

38H 
32Vl 


50% 

45'/* 
57%, 
60% 


59% 

45'/* 
55!* 
55!* 
59!* 
55!* 


36'/* 
34!* 


401/* 
48% 

53% 


19^ 

27!* 
30'/* 
30Hi 

30!* 
31^ 

36% 
23 
23 
23 


24 
21 
21 

28% 


19 


12% 
12% 
13% 

16 

16 
13 

21'»10' 
17% 

12% 

12% 

12«/io 

18V* 
13% 
12% 

15 
11 

10% 

12% 


11% 

11^ 


16 
U 


12% 
12% 
12% 
12% 

12% 

11% 

iii*' 

13 

11 

11'/* 

iiH> 


11% 

12*11' 
11*30' 
11*15' 

11!* 
11^ 

12!* 
13^ 
13  K 
13% 
13i* 

14 

S^ 


63!* 
63% 

63!* 

63V 

65} 

63% 

58] 


63^ 

■ 

57 

56% 
60% 
60 

57% 
62% 

61 

59V* 

58% 
57V6 
67V* 

^_ 

62% 

56% 
60% 

63!i, 
63!* 
63!* 
63!* 

58 


63 
59^ 

52% 

57 
63% 

59' 

62% 
82% 
62% 


58% 
63% 
63% 
63% 


57 

66!* 

61 

61 

57 
63 

60% 

60'/* 

58% 
57f* 
63% 

58!* 
63% 
62% 

56!* 
61 

58!* 
63!* 


55% 

45 

60 
60 


12 

11!* 
9'/* 

13 

10 
11 
7'/* 
12 

11% 
11% 
11!* 

11% 

11% 
11% 
10!* 

IIH 


IIV* 
10% 

1 


■a 


lOV* 

12 

12% 

11 

13V* 
12V* 
12V* 
11% 

11 

10!* 

10"/* 

lOV* 


69% 
59% 

53!*  11%  4% 


14 

13% 

12/* 


^ 


6% 


\^ 


13 

13 
13 
13 
13'/* 

14% 

13'/* 
12'/* 
12?/* 

14!* 
13 

12% 

13% 


5'/* 
6% 

5 

h 


35!* 

34% 

34 
34% 
83% 
39 

37% 
37% 
37% 
37% 

34% 


^ 


13% 

13 

13% 

14% 

13!*  5; 


13!* 
13% 

m 

13 


13%  6!* 


83!*  33^ 
34%  —  ' 


^H 


34» 
34!* 


34%  44% 

—  '44% 

44% 


34V* 
34% 


34!*  34V* 
34%  34% 


34% 


ii« 


37%' 
28% 
28% 
31'/*' 


45% 

S2 


44!*  31!**  1541 


Jfo^ 


34%  42 

35%  44 
34       - 

38 

33% 
33% 
33% 
34Ji 

32Hi 

33V* 
3Vi4 
33% 


81!i^  15^ 


42V,  16 


45 

"^ 

45% 

«i 

45% 


36%  34%  17% 


34%17Vi 
M%16 


34 


33%  34 


34% 
33% 


33% 
33!* 

33% 
33!* 

34 
34i 
34j 
34;  _ 
33% 

36 
36 
36 


34] 


48 

36V 
43 

No  ,16!* 

38%  18     17 


39%ll6*/* 
29%  16!* 
39%  16!* 
38%  11% 

37V*  13 

37!*  14% 
38V*  15 
30V*  15V* 


40% 

35% 


43%  399* 

42%  3% 
6  3  9V6 
46!* 


33 


43% 


33% 
33% 


44!*  40% 

47 

44% 


33!* 

33% 
34V* 
34% 

33% 
33% 

33!* 
34% 

f^ 

33% 
33 


45% 

46'/* 
43% 

43!* 
44% 
44% 

42% 
46 

45!* 
45!* 


44 

84!*|33%44H 


36V 


30!i, 


31%  ISVi 
28V*  14% 

3i%i2% 


40% 


37!* 


27!*  14% 
30V*  16 

26'/*  15  Vi 
27%  15 

26'/ibl5 

26)*  13*/* 
27Sil3!* 
27!*  13!* 


13% 
13% 


25'^  14% 


ilrum  piven,  Urk  V-8  ^ei«h»-3941 
Bona  aod  »ei  ht  baaed  on  3d  HardUm 
■ona  and  wei^t  baaed  on  Convertible 

e  500-3904,  Galaxie-3877 
engine  tirure  (Wen.  OHV  engine  weight  ia  3360 
225  b  4829  lb. 
given  for  Galaiie 
eial97% 


>R.  November  1961 


*— V-8  weight  given  for  Seoeoa  niodeL  Fiooeer  ia  361Qi 
Fhorau  ia  3636  lb..  6  cyL  Seneoa  and  Pioneer  is  8336^ 
Phoenix  ia  3360  lb. 

t— Biacayne  V-8  figure  given,  Bel  Air  ia  3630,  Impala  8636^ 
6  cyl.  Biacayne  3600.  Bel  Air  3616.  Impala  3680 

'—Not  applicable.  Individual  leata. 

^— Super  88-^4063 

9— Figure  given  for  Gabxie 
Fairlaneiall5% 


#-8  cyL  Savoy  given.  Belvedere  ia  3470  lb.,  Fury  ia  3516 
lb..  6  cyl.  Savoy  ia  8310.  Belvedere  3315  and  Fury 
33601b. 
^—Catalina  figure  given 

Ventura  Vbu  4  dr.  htp.  ia  3796 
*— Viata  4  dr.  h^  ficure  given 
•—Figure  ^ven  ta  4  dr.  h^. 

*— Figure  given  for  6  cyl.  modela.  Figure  tat  V-8  modela 
ia64.0 


'^> 


Quick  Service  Data  on  1962  Cars 

TIRES.  .BATTERIES.. CAPACITIES— COOLING  SYSTEM 

continued  from  page  81 


ft— Invieta  ficure  given,  Eleetrs  uses  8.00x15  tires 
f>-Montoljur  6gure  giTen.  Pisrk  L<siie  is  11^  qt. 

g-88  mnd  Super  88  Bgures  given.  98  uses  8.50  z  14  tins 
-OHV-opens  at  177  deg. 
BY— By-pus 
C— Center 
CH— Choke 
D-Dasbbosrd 
E  — Erudne  rompartment 
F— Under  floor  mat  in  driver's  eompartoMot 
FI— Front  interval 
Q-GriUe 

HB-E— Ettcrnal-Finger  Slot  in  Hood  Brow 
L— I^t 

LftR  'Uft  and  right 
N-Negative 
NS-Not  specified 
P— Positive 
PP— Poppet  typt 
R-Right 


RD-Rear  Deck 
RKL— Resr  key  lock 
Th — ^Thermostatic  type 

I— Station  Wagons  filly  loaded  28 

•—6  cyl.  models  7.00  x  14 

t Convertible  and  Stotion  Wagon  sise  is  8.00x14 
Hawk  hood  release  located  behind  middle  of  front 
bumper 
t— Rear  tire  pressure  for  Station  Wagons  30 
0— Station  Wazons.  8.(X)xl4 
I— Station  Wagons  26  lb.  pressure  all  wheels 

t Stotion  Wagons  21  gal. 
8.20x15  WSW'  standard  on  Biarriti 
*— 24  front.  24  rear  on  8.20x15 
ft— TorqueFlite  capacity  given.  PowerFlite  ii  10  qi. 
h— 22  on  Stotion  Wagons 
*— 7.50x14  on  6  pass.  Stotion  Wagons 
8.00x14  on  9  pass.  Stotion  Wagons 
1—8.00x14  on  9  pass.  Stotion  Wagons 


S2 


**— Under  floormat  on  Hawk  models. 

'^26#  on  Series  4000-4100  stotion  wagon  nv  u«  ,  . 

^-Hawk  and  Lark  Model  44  axle  eapadtr  |i«(^  ^ 

Model  27  capacity  is  2>4  pt  „  ,_u 

l-On  Stotion  Wucds,  24  lb.  empty.  28  Ih.  fuBr  ti"^ 
111— Top  8ecti<m  under  bumper 
U— Right  front  of  luggage  oompartmsBt  oadcr  pw 

°Lark  V8  figure  given.  Hawk  tire  ase  is  e.70i» 

I  -Add  1  qt  if  equipped  with  filter  ^^. 

I— Intake  manifold  thennostat  figure  gives,  wkkU^ 
stoto  open  at  137-142  dag.  _^  y. 

*— Rear  tm  preasuie  for  SUtioo  Wagons iiH*^^ 
load  operation*  28 

9— Rear  tire  pressure  for  StotkMi  Wagons  is  31 

I  -Stotion  W'agon  19  gaL  .    ,  u  * 

'—3  speed  transmission  figure  giwn,  Kw^A^'^ri^ 
^-Air  tbermoetot  bellows 

^—Stotion  Wagon  21  gal 
e -Stotion  Wagon  6.50  x  13 

[\fORE  SPECIFICATIONS.  PAtf  ^* 


Mechanical  Data  on  1962  Cars 

TUNE-UP  DATA . .  IGNITION . .  WHEEL  ALIGNMENT 

continued  from  page  82 


AKE  AND 
MODEL 


a 

s 

s 

a 

i 

• 

t 

M 

jH 

t^'O 

1 

1 

8 

m 

IGNITION 


I! 
ij 

UBS 


If 


Timing 


I 


WHEEL  ALIGNMENT 


Goater 
Anftle 

(Decrees) 


Camber 

Angle 
(Degrees) 


Toe- 
in 

(laches) 


Steering 

Axis 
Inclin- 
ation 

(Defrces/ 


Inrkla,  Eladra. . 

5 


tL-Hearf.. 
fOHV... 


S  ca.  ia.. 
7  ca.  ia.. 
I  ca.  in.. 

ta 


t,3M. 
rhar. . 


033     tlS    30-1-1 
033  I  tlS   304-1 

•35  I. tic    30 


lea.  in.. 


ttt 
•32 

•35 
•35 
•35 
•35 
•35 
•35 
•35 

•35 
•35 
•35 

•35 
•35 
•35 
•35 

•34 
•34 
•34 
•34 


•If 
•If 


45^-<^^ 


I 


•If  32-34 

•If  2»-35 

•If  2^33 

•If  2^33 

•If  2^33 


55^ 


?•• 


•If  !31>S4 


•17  27-32  259-459 
•17  27-32  259-A59 
32^-475 


28@37^^ 
22^3MNI 

18#335^ 
33^24«^ 

320  3M^ 
2C^35^^ 

2S0  375^ 
2<0  37S^ 
240  4€^^ 


8-M 
»-!• 


^1^ 

< 
8 

8 


17^0  1< 
I7H^I8 

»H-12@)l5-2^ 


»€^15 

23#15H 
220  ISH 
150  I5H 
150 15H 


7  5 
I2B 

SB 

4B 
3HB 


4-»B 


|23@i2 


.  I^dr-IB 

:4B0<> 


,Naf...=fcH     •±..N 


+2 
+2 


•  .db3r 

•     :ii39' 

•  ±3r 
2  .=b3r 


+3^..=fcS^' 

sy  .±3r 

3r..±3r 
3r..±3«' 
•°..db3r 


!•  S-12  50^21S^|4.5-8.^ 
!•  S-12  50^21S^|4  5-8^ 
f-ll0  24«»        17  2-8. f 


•17  40^5 
•17  40-45 
•14  27-32 
•14  !34-4^ 

•25  135-38 
•2<  135-38 
•15  12^28 
015  120-28 


325^75 
32S-47S 
330-570 
27S-42S 


12H-14H0.22OO^7Hi 

,18H-12H^-23^^4»xi-7>^ 


11.5-14  50!  10. 5  jl^B 
11.5-14  50!  10.5  JOB 
7  S-10  5014  5    lOB 


I  fH-l2Hfei2H 


8-100.2300 
ll-130i  20501 


2HB 

_      _         2HB 

8-10  12-50  18  lOB 

ly^HX  fH-l2H®l«t      M 


5K-7H013 
-  -  1 18 


28  50i4O0^ 
23^4O0^ 


17 

is 


lal 


•35  '  •H  127-32       •^310HN 
034     OlS   20-28H    700 
034  I  025    35-38      !Na 


8H-10H&2300  |O0rO-9 
300;  4000  0 

Na  0 


i27-3l0;S.3S 
'28-3l0!»7  8 
i  10-250^  18  5 
lf-2S@10 

8.3-11.0^15 

;22@  18  |CB 

i27-2f  S<»S%        4Bt 


lOB 
lOB 
llOB 
|10B 

llOB 


D 


!+^..±H 


lV4;.±>/4 

=fc/2 
±V2 

•  -1H° 


;»^..K    rsrn 


56.  .56 
y4..56 


7 
7 

7 

r\v 

7 

rir 
rir 

3'i-4'^ 


45'.. ±30       11/4.. 56 


+IH 


56.  .56 


Ike.. 56    j7° 


?^: 

7 
0 
0 
8 


ca.  m 

,  3f^ciL  i 


•34    .^25    35-38       Na 

034     015   20-28H    10004 
034     015  |20-28H    10004 


Na  i  H 

20  5-23  5#  400017 
23-20(^4000$      iSU 


8  ca.  in.. . . 
land  383c 


andCaalaai. 


0 

iadarV4. 


030 
030 

035 

035 
035 
035 

035 
035 

035 
035 
035 
035 

033 
033- 

034 


010  28-32  800 

018  28-32  1800 

020  40-45  i32S-475 

017  140-45  1325-475 

017  27-32  1330-570 

017  |27-32  I27S-425 


2404200 
24-28^4000 


5-7 
7-0 


018  17^77 
010  !30-d=2 

020  37-41 

010  28-35 

010  128-35      ill 

017  134  it 


1050 


850 


017    37-41 
010   28-32 


1800 
1800 


015   20-28      1400 


1 12H-14H<J' 2200,5-7 
18H-12H(^23«»  4»/6-7l6 

1  8-18^2300  18-10 

111-1302050  ;7Vi-0H 

124-280)4250  lo-8 

118-220.30000  10-8* 

12-100  4000  14-0 

'2204200  8 

20-2404200  15-7 

134-380  3800  |5-7 

1240;  1800  18 

i24<^22S0  |8 

21  5^4000  |1 


1200  8 
lf-2SC420 
lf-250il7fi 

25H#H 
20@17 

fH-I2H®i2H 
5^-7H©13 
12-150  18 
fH-12H«^10 

200^13-15 
20«$  13-15* 

11@11 
1220  18H 
220  UH 
20015 

J 140  13 
18013 

Jl-17@12.2 


4t 
3t 
3Bt 

5B 
5B 

2HB 

1^' 

lOB 


10 


3B 
I8B99 


II 


I2B 

i4B 


-l-'4..4-l 

-fJ^-.-fl 
-f-M    +1 


■H+H     JH 
■h.-^H      0..H 


56.-56 


'2-12B     Id 


r4r  ±30' 

-V4..+V4I 
-5/4..+ V4* 
-V4..+V4I 
-V4    .+%♦ 

-V4.  -1V4 


«H 

H 

7  5* 

7  5* 

7  5* 
7  5* 


•°8    .=k3r     •  .H       «H* 


•  dbl9 

•..±19 

•  ..+1 


J6..56 
»/6..?6 


0^* 

0* 
0* 

9*m 


center 
cover 
damper 

Balancer 

sale  front  cover 

Continental  steering  axis  inclination 
t  H  deg.  camber:  caster  mutt  ai^'ee 
^i  deg.  for  right  and  left  sides;  camber 
;ree  within  Ji  deg.  for  right  and  left 

izia  inoUDation  specified  at  0  deg. 

.  camber 
50'  camber 

•ply  to  cars  with  manual  transmission, 
m.  is  550. 
.is9 

L.  21.5-24.5  @  4000  centr.  advance, 
i  17  vacuum  advance 
mual  steering  -H  dbH  deg. 
}-5<±Hdeg. 


war  steering  -f^ 


"^—Camber  Left  4-H±H  dejt. 
Right+K±Kdeg. 
e-Camber  Left  +H  ±H  deg.  (Prefer  4-H) 
Right -fH  ±H  deg.  (Prefer  +k) 
• — Lark  figure  j^iven.  Hawk  is  -1 H  to  -3  deg.  Maxi- 
mum variation  between  wheels  should  not 
exceed  H  deg.  on  Lark,  %  deg.  on  Hawk, 
f— Figures  given  tor  ears  with  automatic  trans- 
missions.   Different  figures  are  used   with 
manual  transmission  ears. 
tt-Camber  +H  to  -H  left 
H-H  to  -H  right 
♦—670-1130  wth  auto,  trans. 
Z— 16-20(^4600  with  auto,  trans. 
t — 361  cu.  in.  figure  given 
7.5  deg.  on  383  cu.  in. 
®  © — Caster  Manual  steering  -^  ±>$  deg. 
Power  steering  -H^14  deg. 
# — Figure  given   for  Catalina.   Thp  Star  Chief, 
BonneviUe  &  Grand  Prix  figure  is  (i50 
0^— Figure  given  for  Chevy  114. 
Chevy  ll  6  figure  is  8B 


* — Figures  given  for  engines  aith  8.6-to-l  com' 
pression  ratio.    Engines  with   higher  com 
pression  ratios  have  different  data. 
V — At  1  deg.  camber 
0—+^  deg.  caster  and  0  deg.  camber  desired.  % 

m.  toe-in  preferred  on  V-8 
0 — Driver's  tide  M  deg.  more  camber 
t — With  automatic  trantmistion — 10 
**— Camber  H  deg.  ±^  deg.  left 

Kdeg.iM  deg.  right 
99 — Figure  given  is  for  manual  trans,  with  regular 
fuel.  Manual  trans,  premium  fuel  is  12  deg. 
B.  .\uto.  trans,  figures  are  10  deg.  B  for 
regular,  14  deg.  B  premium 
*• — 5B  for  regular  fuel,  8B  for  premium  fuel 
ZZ — Timing  manual  trans. — TuC  regular  fuel,  3B 

Eremium  fuel.  Timing  auto,  trans. — 5B  regu- 
ir  fuel,  83  premium  fuel 
0 — Figure  given  for  Catalina.  The  figure  for  the 
Star  Chief,  BonneviUe  and  Grand  Prix  ia 
20  #2850 
if— At  10  deg.  camber 


[more  SPECIFICATIONS,  PAGE  90 


November  1%I 


^'X 


LINE  UP  wm 


Warner  Lodch^ed* 
the  No.1  Line 

O.E.M.  QUALITY 
for  37  consecutive  years 


ss 


MOTOR,  Novcmba 


m L£AD£R 

Tease  your  sales... turn  out  better,  safer  brake  jobs 

Warner  loicfcheed* 

offers  you  more  real  help  than  any  other 
manufacturer  in  the  brake  service  field 


RAKE  SERVICE 


BRAKE 
SERVICE 


>MINENT  IDENTIFICATION 

me  the  brake  service  headquarters  in  your  area, 
get  PROMINENT  IDENTIFICATION  through 
iliant  electric  sign  or  .a  large  curb  sign.  Choice  is 
ible  to  Wagner  Lockheed  Franchised  Dealers.  Ask 
distributor  how  easily  you  can  qualify. 


VICE  MANUAL,  PARTS  CATALOG. 
lKE  service  BULLETINS-provideyou 

latest  information  . .  ."HOW-TO-DO-IT"  Main- 
ice  Manual  containing  brake  service  diagnosis 
time  for  mechanics  .  .  .  FREE  CATALOG  cover- 
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ECT  MAIL  CARDS,  NEWSPAPER 
rS,  POSTERS  — are  available  to  help  you  get 
customers  to  come  to  you  for  brake  service. 


TOR,  November  1961 


BRAKE  PRODUCTS 
MERCHANDISER 

saves  you  time.  It  lets  your  dis- 
tributor salesman  keep  your  in- 
ventory balanced.  You  have  the 
brake  products  you  want  on  hand 
— when  you  need  them.  Mer- 
chandiser comes  to  you  with  your 
choice  of  four  balanced  assort- 
ments, each  providing  big  cover- 
age with  small  inventory.  Steel 
cabinet  measures  6  x  3  x  1 J/^  feet. 


"HOW-TO-DO-ir' 
INSTRUCTION  SHEETS 

— another  first  introduced  by 
Wagner — are  included  in  every 
box  containing  Wagner  Lockheed  Lined  Brake  Shoes, 
and  in  all  Power  Brake  Repair  Kits  .  .  .  These  easy-to- 
follow  instructions  make  it  simple  for  the  mechanic  to 
turn  out  good  work. 

BRAKE  SERVICE  CLINICS  sponsored  by 
Wagner  Distributors  help  your  mechanics  learn  the 
latest  methods  in  brake  service  to  turn  out  better^ 
safer  brake  jobs. 


MAIL  COUPON  TODAY  I 

Get  complete  information. 

Warner  EledZric  Corporation 


I 


6452  Plymouth  Ave.,  S».  Louis  33,  Mo.,  U.  S.  A. 

(Branch**  in  principal  ciliat  in  U.  S.  and  in  Canada) 

Manufacturers  of  LOCKHEED®  Products 

Send  details  on  Franchised  Dealer  program  and  sates  helps* 
Name 


Firm_ 


1 
I 
I 
I 


Address. 


City  &  State. 


V^ 


Mechanical  Data  on  1962  Cars 


ENGINE . .  VALVES . .  BRAKES . .  EXHAUST 

continued  from  page  87 


ENGINE 


MAKE  AND 
MODEL 


Firing 
Order 


Idle  Speed 

g 

c 

•ol 

^1 

^ 

|i 

"gg 

2. 

ss 

Wr- 

<H 

VALVES 


Tappet 
Clearance  I 


Stem  to  Guide 
Clearance  ( 


3 

1 

M 


Lift 


EXHAUST    BR 


Timing 


<  : 


ilsllsl 


11 

alio 


Intake     Exhaust     C 


I    2  ? 


Bulck  Special  4000 I65432"      525 

Buick  Special  4100  &  4300 t8436572«|525 

Bulck  LeSabre 12784563    525 

Bulck  Invlcta,  Electra 12784563  {525 

Cadillac 18436572«iNo 

Checker  Superba  6  L-Head ....  153624       :375 
Checker  Superba  6  OHV 153624       |375 

Chevrolet  Corralr 145236        500 

Chevy  II  (153  cu.  In.) 1342 

Chevy  II  (194  cu.  in.) 153624 

Chevrolet  6  235.5  cu.  In 153624       500 

Chevrolet  V-8  283  cu.  In 18436572»'475 

Chevrolet  V-8  327  cu.  In I8436572";500 

Chevrolet  V-8  409  cu.  in 18436572"  700 

Chevrolet  Corvette 18436572"  475 


525 

No 

No 

525 

No 

No 

525 

No 

No 

525 

No 

No 

425 
425 


500 


475 
450 


'450 

500 
500 
500 


Chrysler  Newport,  300 18436572"  500 

Chrysler  New  Yorker 18436572"  500 

Chrysler  300H 18436572*500 

I 

Dodge  Lancer '153624        550         i550 

Dodge  Dart  6 153624        550         ,550 

Dodge  Dart  V-8 18436572"  500         !500 

Dodge  Polara 11843657  2".  500         1500 

Ford  Falcon 153624        475  450 

Ford  6  223  cu.  In 153624        450  435 

Ford  V-8  292  cu.  in jl5486372°.450  435 

Ford  V-8  352  cu.  in 1 15426378<^,450  435 

Ford  V.8  390  cu.  In ;i5426378°,450  435 

Imperial i  18436572"  500-5251500 

Lincoln  Continental ! | 


HYD 

.014 
017 

Zero 

Zero 

Zero 

Zero 

Zero 

Zero 

8 

HYD 

HYD 
HYD 
15H 

lOH 
lOH 
lOH 
HYD 

18H 

0 

18H 

0 

0 

No 


HYD 

014 
023 

Zero 
Zero 
I  Zero 
I  Zero 
Zero 
Zero 
18 
HYD 


y2-2.5 
il-3| 
1-31 

.5-2  5 

12-3  0 
1.2-3  0 

1-2.7 
1-2  0 
1-2  0 
1-2  7 
1-2.7 
1-2  7 
1-2  7 
1-2  7 


1-3^^ 
1-3^ 


45145 
'45  45! 


385 
383 


1  S-3  5^  |45!45j:439 
1  5-3.5*    45145    439 


-2  5 


3  2-5  0 
3  2-5  0 


|44 


HYD  !l-3 
HYD  1-3 
24H       1-3 


1-3 
1-3 
1-3 
1-3 


20H 
20H 
18H 
HYD 

18H 

0 

18H 

0 

0 


No       i  1-3 


15-3 
15-3 
15-3 
1-2  7 
15-3 
1.5-3 
2  5-4 
!l  5-3 

,2-4 
!2-4 

!:: 

2-4 
2-4 
2-4 


44|  451 

44    284 
44    409 


385 
.383 
441 
441 

451 

284 
409 


314 
335 
335 
328 
.334 
398 
46i46  398 
46 146 1  399 

45  45    390j 
45  45    390! 

45  45    4441 


84  69  46 

71  67  33 

87  76  46 

87  76  i46 


I 


344  43 

33534 
335134 
328l62 
.334  33 
39832 
398;  . 
399  35 


105    85 

42  142 
54     |62 

93  87 
86  68 
86  68 

94  92 
102  50 

187      74 


59 

8 

9 

69 

52 

52 

62 

302 

45 


I5i     VhS  ■■  9h 

i».4'i;^  s     9H 

2M    2      S  12 

2H   \2     S  12 

2H  2ms  !u 


n4  s  ill 

l^iS     u    ' 


.0008.0025  .0018-.0035  45 
.0010.0024  0028-.0042  45145 
.0010.0024  .0028-.0042  45145 
.001O-.0O24  .0028-.0042  45|45 
.O01O-.0O24  .0O28-.0O42  45  45 


2-4 


4S45 


Mercury  Comet 

Mercury  Meteor -6 

Mercury  Meteor -V-8 

Mercury  6 

Mercury  V-8  292  cu.  in 

Mercury  V-8  352,  390  cu.  In. 


Oldsmobile  F85 
Oldsmoblle 


1153624        504^5501475-525  16H       16H       1-2  5 


2-3  5 


Plymouth  Valiant 

Plymouth  6 

Plymouth  V-8  318  cu.  In 

Plymouth  V-8  361  &  383  cu.  in. 


18436572"  !t50 
18736542"  550 

153624  550 
153624  550 
18436572",  500 
18436572"  500 


Pontiac  Tempest 

Pontiac  V-8  Std.  Trans 

Pontiac  V-8  Hydra-Matic. 


Rambler  Deluxe  &  Custom . 

Rambler  American  400 

Rambler  Classic  6 

Rambler  Ambassador  V-8. . 


1342 

18436572" 

18436572" 


500 
500 

550 
550 
500 
500 


HYD 
HYD 

lOH 
lOH 
lOH 
HYD 


IHYD  1 1-2  5 
HYD    1-2  5 


680-700  580-600! 0 
480-500i480-500l0 
No  480-500  0 


Studebaker  6 .  .  . 
Studebaker  V-S 


Thunderblrd. 


153624  1550 
,153624  550 
153624  550 
18436572".  550 

153624  500 
18436572"  500 

15426378'^  No 


|500 
500 
500 

475 

550 
550 


16C 
12H 
HYD 
HYD 

.24H 
24H 


20H 
20H 
18H 
HYD 

0 
0 
0 

18G 
12H 
HYD 
HYD 

24H 
24H 


1-3 
1-3 
1-3 
1-3 


2  1-3  8  2  6-4.3 
12  1-3.8  2  6-4  3 
!2  1-3  8     12  6-4  3 


15-3 
15-3 

2-^ 
2-4 
2^ 
2-4 


.0018- .0033  .0018- .0033  45 
.0015-.0035  .0020-.0040|45 
.0015  .0035  .0020  .0040' 45 


.0015- .0025  .0015  .0025.3O|45 
15-3  5      45  45 


371 
371 
371 
371 


3691  369 
360i  360 
408 
408 


390 


344 


384 
435 

371 
375 
400 
430 

330 
330 
330 

324 
371 
371 
375 

375 


13 
13 
22 

8 
8 
8 
8 

15 

23 

„_  12 

408122 

408 


390 
390 
456 

364 
364 
364 
364 


72      76      71 


2        1*4  S  9 

jl'sS  .  9 

I'^S  11 

1-*S  ill 

1\D  11 

1-iD  II 

IJ^lD  111 


59  59  13  i2H  2  S  11 
59  59  il3  I2>i  2  S  12 
66      62      26        :2H    2     D    12 


390 


344 


384 
437 

364 
368 
368 
430 

330 
330 
330 

322 
367 
367 


13 


15 


TDC!l«i  imS  .  9 

TDC   IH  :i*4  S  10 

TDC  IH  I'iS  10 

TDC  IH  IKS  [10 


I 


37  45        7  IH  IH  S 

59  ,71H,10H  2  2     S 

54  58        8  2  2     S 

68  68      22  2  2     S 


64      67 


59 


37 


59 


45 


9 

ill 
'll 
111 


2     ,D    It 


2H    2     S     12    I 


IfiS 


22     158 
11      50 


60 
54 


20 
16 


2«4 


48  TDC   lU 

48  TDC  2 

47      55  '  9       .2ki 

64      64  20       i2M 


14  58  48  24  \lU 
14  58  48  24  ^2}i 
14      58      48     124        2H 


475-.H0O'HYD    HYD 


1-5-3  5 
1  5-3.5 

i     I    i        i        I 

.0010.0024  .0028-.0042  45;45    408    408126 


10      58      49     1 19 

12H51H53H10H 
* lOH 

10>a 
10 


12>/51«/53«2 
375  12^j5U2i53H 

375!  15     \50yySSH 


15-3  5      4545    375,  375111     !543&51H|14 


'64      67     '23 


Hi 


\  r 


i-,s 

2'4S 

I'siS 
IhS 
2  S 
2      D 

2  S 
2      S 

ms 

'  f 

1?4'S 
P4S4 

2      D 


•  9.5; ' 

i"  I 

*  !• 

11  « 

11  • 

11  |< 

9  :• 
11 

H 


9    ^ 
10    I 


10*  i 


A  IK'— After  bottom  center 
ATC-- After  top  center 
BTC — Before  top  center 
BBC — Before  bottom  center 
HYD— Hydraulic  valve  lifter^ 
T IX'— Top  dead  center 

D— Dual 

C— Cold 

H— Hot 

8— Single 

e — Self  adjusting 

p^Sport  Fury  bas  2  in.  muffler  inlet,  dual 
exhaust 


X — Std.  given,  <  >pt.  1 1 

• — Figures  given  for  4000  and  4100 

4300  figures — inufRer  inlet.  2  in.;  Tailpipe 
I?*'  in. 
I — Figures  given  in  thousandths  of  an  inch 
■— Uft  bank  o<ld 
•—Right  bank  odd 
°— Right  1-2-3-4.  Left  .'»-»>-7-8 
• — No  major  adjustment  required 
^— .010  top,  .015  bottom 
t— 390  cu.  in.  is  o7.j-<i00 
t — Single  on  352  cu.  in.,  dual  on  390  cu.  in. 
^^ — Adjust  to  slight  drag.  Back  off  8  notches^ 


"■ — Adjust  to  heavy  drag.  Back  off  10 
front.  12  notches  rear 

^—Adjust  to  Bliicht  dns.  Back  off  7 1 

*— InUke  45-454.  exhaust  45-45H 

^ — Top  clearance  given 

* — Rear  drum  1  m.  smaller 

V-45«-45K 

i — Adjust  to  hea\->'  drag.  Back  off  13 

on  front  brakee,  16  notches  red 

® — Series  1300 — numual  tranaminioi 

clearance  is — intake  CH,  eiduui 

4— Dual  on  Hawk 

8 — Top  clearance  gi\'en.  Bottom  is  3- 

[more  SPECIFICATIONS,  PA 


^O 


^^^'X^IJL,  Novembci 


'AGNEft^LO 


O.e.M.    QUALITY    FOR    37    YEARS 


3/Va^iicr. 


LocKlieed 


reduce 
"comebacks 


rr 


j^' 


.^^^ 


.<^y^ 


%  V  o'o 


O.E.M.  proved 
and  pre-tested. . . 
yau  know  they'll 
fit  right... 
work  right  I 


THESE  PARTS  WORK  RIGHl^ 
becaun  Wnpiier  Lockheed  Brake 
Parts  for  aer  urt?  made 

to  thr "  •  :^  tuH  those 

uied  iav0  Ix^en 

thoroughly  researched  and  tested, 
not  only  by  Wagrner,  hv    '       ar, 

truck  and  bus  manut. ^,-rfi. 

They  are  pre-tested  in  actual  use 
on  millions  of  vehicles  before  they 

:onie  available  for  service 

loirementa. 

The  Wsgner  Lockheed  line  is  the 
most  complete  line  of  hydraulic 
brake  parts  on  the  market.  It 
tndudee  master  and  wheel  cylin- 
deriK  repair  kits«  pistons,  sprinfiK ' 
washarsi  cups,  hose,  brake  oiblei 
and  all  related  items  for  every^ 
make  and  model  vehicle* 

For  details  on  this  line  of  O.E.M, 
(Original  Equipment  Manufac- 
twer)  Quality—oak  your  Wagner 
Distributor . » .  or  write  us  for 
Catalog  AU-600* 


"Warner! 


ic  Cbrporation 


6452  ^tYMOUTH  AVCNUe,  ST.  LOUIS  33,  MO.  MSA. 

Manufacturers  of  LOCKHEED*  Products 


OR,  November  1961 


Engine  Details  on  1962  Cars 

LUBRICATION.  .PISTONS.  .BEARINGS.  .RODS.  .CAMS 

continued  from  page  90 


PISTONS 

CONNECTING  RODS 

1 

2 

MAIN 
BEAR. 
INGS 

CAMSHAFT 

1 

ENGIN 
LUBRICA1 

Pisten  RisK 

Wriat 
Pliu 

Rods 

Rod  Bearings 

1 

% 

a 

, 

1 

Oil 

Comp 

1 

ENGINE 

^ 

S! 

MARE  AND 

s 

O 

^ 

c 

•■  M 

01 

MODEL 

1 

• 

J 

^0 

1 

1 

i 

i 

1 

1 

i 

Length  Ce 
to  Center 

Weight 
Ouncee 

1 

1! 

i 

1 

1 

U 
t 

1 

1 

•J 

11 

1 

: 
\ 

'  i 

Buiek  Special 

ALM 

TSD 

13.81 

1 
1 
1 

1 

1 

•4 

2 
2 
2 

2 

4 

1^ 

.874lprF 
999- PrF 

5  66 
6.22 
6.22 

6.60 

7  00 

17.55 
23.20 
24.38 

22.66 

32  24 

SUD 
StAI 
StAJ 

M 

StlD 

.737 
.820 
.820 

.766 

725 

Ra 
Ra 
Ra 

Ra 

RT 

StlD 
StAI 
StAI 

M 

StBB 

8 
3 
3 

6 
1 

Chn 
Chn 
Chn 

Chn 

Chn 

CIron 
CIron 
CIron 

Sir 

CIron 

5 
6 
6 

6 
4 

p 
p 
p 

p 

p 

3302400 

4 

Buick  LeSabre 

Buick  Invicta,  Electm 

.999 

1.000 

859 

PrF 
LIR 
Flot 

Cadillac 

AlAl 
AlAl 

DT 
FH 

22.66 
16  44 

200175 
200375 
3602000 

4 

\ 

Chevrolet  0 

AlAl 

CE 

18.88 

1 

2 

.866 

LIR 

6  81 

28.03 

StBB 

1.008 

RT 

StBB 

3 

Gr 

BFr 

4 

p 

6 

Chevrolet  V-8  283  cu.  in. 

AlAl 

81A 

20.41 

1 

14 

2 

% 

.799 

LIR 

5.69 

19  02 

StBB 

.807 

No 

StBB 

6 

Chn 

CIron 

6 

p 

4502000  4 

CheiTolet  V-8  327  cu.  in. 

AlAl 

SIA 

i 

2 

^ 

.927 

LIR 

5  70 

19.02 

StBB 

.807 

No 

StBB 

5 

Chn 

CIron 

6 

p 

4502000  4 

Chevrolet  V-S  348  cu.  in. 

AlAl 

aiA 

1 

% 

2 

.186 
.186 

% 

.990 

LIR 

6.00 

No 

StBB 

.867 

RI 

StAI 

6 

Chn 

CIron 

5 

p 

4502000 

... 

Chevrolet  Corvette 

AlAl 
AlAl 

AlAI 
AlAl 

AlAl 

AlAl 
AlAl 

SIA 
FH 

StE 
St£ 

SIA 

StE 
StE 

25.63 
27.60 

14.61 

16.40 
16  40 

1 
1 

2 
2 

1 

it 

.078 
.078 

2 
2 

1 
1 

2 

2 
2 

.927 
.927 

1.094 
1.094 

.799 

.900 

LIR 
LIR 

PrF 
PrF 

LIR 

PrF 

5  70 

5  70 

6  36 
6.36 

4.71 

5  70 

6  70 

No 

28.6 
29.8 

13.7 

25  70 
27  30 

StAI 
StBB 

StBB 
StBB 

StBB 

StBB 
StBB 

.817 
.807 

.927 
.927 

.649 

.98 
99 

RI 
No 

Rd 
Rd 

No 

Rd 
Rd 

StAI 

5 

Chn 

CIron 

5 

p 

4502000 

Chevy  II  4  and  6 

Chrysler  Newport,  300 

StBB 
StBB 

StBB 

StBB 
StBB 

3 
3 

1 

3 
3 

Chn 
Chn 

Gr 

Chn 
Chn 

CIron 
CIron 

CIAL 

Clxoni 
CIron 

5 
5 

4 

4 
4 

p 
p 

p 

p 
p 

5502000 
5502000 

4503000 

65020 
65020 

5 

Chrysler  New  Yorker 

,$ 

Corvair 

4 

Dodge  Lanoer 

4 

Dodge  Dart  6 

.900' PrF 

4 

Dodge  Dart  V-8 

AlAl 

StH 

20.90 

% 

2 

^u 

.900 

PrF 

6  12 

25  60 

BiMG 

.803 

No 

StBB 

3 

Chn 

CIron 

5 

p 

65020 

4 

Dodge  Polara 

AlAl 

StE 

25  30 

% 

2 

iy. 

.900 

PrF 

6.36 

28.60 

StBB 

927 

Rd 

StBB 

3 

Chn 

CIron 

5 

p 

65020 

4 

Ford  Falcon 

AlAl 

ASP 

17  56 

% 

2 

i^ 

.912 

PrF 

4.85 

18.53 

770 

Ru 

StBB 

3 

Chn 

CIron 

4 

p 

50^2000<3S 

Ford  Galaxie  6  cyL 

AlAl 

ASP 

19.25 

*2 

2 

912 

Flot 

6  25 

27  82 

SA 

835 

Ru 

StBB 

3 

Chn 

CIron 

4 

p 

52§20004 

Ford  V-8  292  cu.  in 

AlAl 
AlAl 

ASP 
SAS 

19.57 
24.58 

•^ 

2 
2 

'i 

.912 
.975 

Flot 
Flot 

6.32 
6  53 

23.84 
25  64 

SA 
SA 

.736 
.736 

Ru 
Ru 

StBB 

SA 

3 
3 

Chn 
Chn 

CIron 
CIron 

5 
5 

p 
p 

45@200O>^ 

Ford  V-8  352,  390  cu.  in 

Imperial 

AlAl 

StE 

27>i 

% 

2 

% 

1.094 

PrF 

6  97 

29.80 

StBB 

.927 

Rd 

StBB 

3 

Chn 

CIron 

5 

p 

65020 

Lincoln  Continental 

AIAl 

SC 

29.80 

1 

% 

2 

%9 

.975 

PrF 

6.60 

27.80 

SA 

.861 

Ru 

SA 


3 

Chn 

AL-NW 

5 

p 

62020 

Mercury  Meteor  6 

Mercury  Meteor-8 

Mercury  6 

AlAl 
AlAl 
AlAl 
AlAl 

ASP 
ASP 
ASP 

SIC 

19.17 
19.47 
24  58 
24.41 

1 

2 
2 
2 
2 

Am 

.912 

FUf 

6  25 
6  32 
6.53 
6  48 

29.63 
24.05 
25  75 
25  25 

StBB 

SA 
SA 
SA 

1.029 
.741 
.741 
.741 

Ru 
Ru 
Ru 
Ru 

StBB 
StBB 

SA 
SA 

3 
3 
3 
3 

Chn 
Chn 
Chn 
Chn 

CIron 
CIron 
CIron 
CIron 

4 
5 
6 
5 

p 
p 
p 
p 

50020 
50020 
50020 
50020 

Mercury  V8,  292  cu.  in 

.912'Flot 
.975  Flot 

Mercury  V8  352  cu.  in 

Mercury  V8  390  cu.  in 

.975 

Flot 

Oldsmobile  F85 

AlAl 
AlAl 

AlAl 
AlAl 
.\1A1 

CG 
AS 

StE 

StE 

StE 

14.78 
26.35 

00 

2 
2 

2 
2 
2 

.875 
.980 

.900 
.900 
.900 

PrF 
Fk>t 

PrF 
PrF 
PrF 

6.66 
7.00 

6.70 
6.70 
6.12 

17  89 
34.55 

25.7 
27.3 
25  6 

StlD 
StAi 

StBB 
StBB 
BiMG 

.736 
.826 

.99 
.99 
.843 

Ra 
Ra 

Rd 
Rd 
Rd* 

StlD 
StAI 

StBBI 
StBBI 
StBBI 

3 
5 

3 
3 
3 

Chn 
Chn 

Chn 
Chn 

Chn 

CIron 
CIron 

CIron 
CIron 
CIron: 

5 
5 

4 
4 
5 

p 
p 

p 
p 
p 

30024 
40044 

50020 
50020 
55020 

Oldsmobile 

Plymouth  Valiant.  ............. 

Plymouth  6 

Plymouth  V-8.  318  cu.  in 

Plymouth  V-8,  361  cu.  in 

AlAl 

StE 

No 

% 

2 

% 

.900 

PrF 

6.36 

28.6 

StBB 

.927 

Rd 

StBBi 

3 

Chn 

CIron 

5 

p 

65020 

Pontiac  Tempest 

AlAl 

StE 

23  87 

Hi 

2 

% 

.980 

UR 

6.62 

29.34 

SUD 

.82 

Ru 

StlD 

4 

Chn 

Allrtm 

5 

p 

35026 

Pontiac 

AlAl 

AlAl 
AUl 
ALU 

StE 

ss 
ss 

SAS 

23.87 

14  00 
14.70 
23.45 

J 

a 

2 

2 
2 
2 

.980 

.860 
.860 
.931 

LIR 

PrF 
PrF 
PrF 

6.62 

6.62 
6.62 
6.38 

29.34 

23  00 
23.00 
27  60 

StlD 

StBB 
StBB 

SA 

.880 

960 
.960 

Ru 

RF 
PF 

StlDI 

StBB 
StBB 
StBB 

4 

1 
1 
I 

Chn 

Chn 
Chn 
Chn 

AUron 

CIron 
CIron 
CIron 

5 

4 
4 
5 

p 

p 
p 
p 

35026 

65030 
65030 
55090 

Rambler  American 

Rambler  Classic  6 

Rambler  Ambassador  V8 

.867  RF 

Studebaker  6 

AL\1 
AlAl 

T 
T 

10.60 
16.21 

'^ 

2 
2 

r 

.760 
.875 

LIR 
LIR 

6.38 
6.63 

19  04 
23.71 

StAI 
StAI 

905  Ri 

StBB 
StBB 

1 
1 

Gr 
Gr 

CIron 
CIron 

4 
6 

p 
p 

60020 
60020 

Studebaker  V-S 

.843 

Ru 

Thunderbird 

AlAl 

SIC 

24.41 

1 

% 

2 

'.<< 

.976 

Flot 

6.48 

25  25 

SA 

736 

Ru 

SA 

3 

Chn 

CIron 

5 

p 

67^2000 

5 

AlAl — Aluminum  alloy 

Gr— Gear 

SlA-7«Hpper  skir 
chined  reliefs  fo 

t,   autothermic,    mi 

H.        9_ 

No.  2  is  > 

/^in. 

Allron — Alloy  Iron 

LIR— Locked  in  rod 

r  valve  clearance 

•_ 

Width  ol 

second  eomproMii 

Alr-NW— Aluminum     die    cast 

>ody 

M— Moraine  400-removabto 

SIC— Closed-slipp< 

»r  skirt,  autothermi 

c.         is 

\!l   piste 

with  Nylon  teeth 

P— Pressure 

tin  plated 

•_ 

»na    are   eam-frem 

AS— Autothermic.  steel  strut 

PF— Partial  flow  oil  filter 

Sh— Shunt 

h« 

ftd  types 

unless  otherwise  «| 

ASP-Autothermic,     soUd     skirt. 

Un 

PR— Peak   roof,    autothermie,   slippe 

r     Sir— Sintered  Iror 

Width  oj 

second  compresw 

pUted 
BFr  -BakeUte  and  fabric  with  sted 

skirt 

SS— Solid  skirt,  ta 

in  plated  "Confom 

a-         18 

•  <i  in. 

hub 

PrF— Press  fit  in  rod 

aUc" 

f- 

Thrust  b4 

anrings  are  tin  base  1 

BiMG— Bi-inetal  grid 

Ra — Rubber  absorption 

StAl— Steel-backw 

J  aluminum 

^- 

Montclai 

r  figure  given,  1^ 

CE — Controlled  expansion 

StBB— Steel-backi 

9d  babbit 

is 

29.80 

CG— Cam    ground    all   aluminum 

tin 

RF — Rubber  and  Friction 

StE— Slipper  type 
by   steel   struts 

thermally  controllc 

k1       #— 

Steel-bac 

pi  ited 

Ri — Rubber  mounted  disc 

elliptically   tume 

d,         ha 

i  of  No. 

4 

Chn— Chain 

RI — Inertia,  rubber  mounted 

tin  plated 

f- 

I'ressure 

at  30  MPH 

CIAL — Cast  aluminum 

Ru— Rubber  floated 

StH— Thennally 

controlled    by    ste 

el       4- 

Mininiuo 

a  pressure 

CIr— Cast  Iron 

RT — Bonded    rubber   torsional   vibra 

band,     horisont 

al     slot,     elliptical 

y    ^1- 

.^  idtli  .C 

245  each  rail,  piss 

DT— i)ouble    T-slot,    contoured 

top. 

tion  damper 

turned,  tin  plate 

Ki 

o — 

\t  the  re 

ar  end  ctf  cngiae 

Stannate  coated 

S A— Copper  lead  alloy  steel  backed 

Stll>— Steel  back- 

Durex  100 

m     tt- 

}90  cu.  u 

1.  V8  is  6.49 

FF— Integral  fuU-flow  oil  filter 

SAS— Slipper   skirt,    tin-plated,    auto 

-     StT— Steel    band 

slipper    type,    t 

At  50  mi 

>h 

FH— Flat    head,    cam    ground    1 

-slot 

thermic 

plated,  autother 

mic 

0^- 

EUils.02 

35— .0252  each: 

anodiied 

SC — "Conformatic"   slipper  skirt,   tii 

1     T— T-slot,  tin  pla 

ed 

Sriarer  .1 

7liV— .1815 

Flot— Floating 

Pla 

ted 

TS 

U-Tr 

ansverse 

slot. 

divor 

ced  ski 

rt 

* — 

Not  avai 

lab 

le 

with  auto. 

tffl 

92 


[MORE   SPECIFICATIONS   ON   PAC 

MOTOR.  November 


WAGNER 


E.  M.    QUALITY    FOR    37    YEARS 


Protect  your 
customers  with 
the  best  and 
safest  brake  fluid 
I  the  mar/cet. 


EMPERATURE 
ESISTANT 
NGREDIENTS 

for  proper  functioning 
under  all  operating 
temperatures  covering 
a  range  from  high- heat 
to  subzero. 


D  FOR  QHAf. 


\v  , X J  .  .»  i  , 


I 

ITY  . . 

manufa^ 

innl  eqi  needs  .  . 

none  .safer.  FIRST  in 

LARITY  . .  .  FIRST  in  ^..^l^^ 

in   the   brake   aervicc   field 

Wagner  Lockheed   Brake   Flui<! 

19    '"^'^  has  be€»'  •^'■'  ^  '     '  ^^ 


•_^l  IL-  I  U  I       3  JmFVV  I  - 


For  deMilii  on  thb  !in^  of  OEM 

I  .  or  write 

Buiiciin  HU-4U. 


'Wa  ^n  ex  ELedtric  Cbrporation 

6452    PLYMOUTH  AVENUC.  8T  LOUIS  93.  MO.  US  a 

Manufacturers  of  LOCKHEED*  Products 


TOR,  November  1961 


FueU 

FUEL..  CLUTCH. 

Bystem,  Drive  L 

.TRANSMISSION.  .UNIVERSAL, 

continued  from  page  92 

rine  D; 

FACTS  ON 

ata 

1962  CARS 

1 

I 
6 

h 

is 

FUEL 

CLUTCM 

TRANSMISSION 

UNI- 
VERSALS     j 

Garburetor  Make 

t 

s 

1 

9  fa 

IJ 

ll 

1 

3 

II 

, 

Facing 

D|. 
ameter 

s 

Conventional 

AUTO- 
MATIC 

Stand. 
Trans. 

Auto. 
Trans. 

s 

J 

I 

as 

5^ 

ij 

58 

1 

is 

15 

s 

M 

a 

1 

Z      i»i  ■ 

MAKE  AND 

1 

MODEL 

1 

ii 

1 

ll 

Buick  Special 

16 

Ro 
No 
No 

No 

CF 

Ro 
Ro 
Ro 
Ro 
Ca 
Ca 
Ca 

* 

No 

No 

BB 
BB 
BB 
BB 

Ho 
Ho 
Fo 
Fo 
Fo 

No 

1-2 
1-2 
1-4 

No 

1-1 

2-1 
1-1 
1-1 
1-2 
M 
1-4 
1-4 

1-2 
No 
No 

1-1 
1-1 
1-2 
1-2 

1-1 
1-1 
1-2 
1-2 
1-1 

No 

Ro 
No 
No 

Ro-Ca 

CF 

Ro 
Ro 
Ro 
Ro 
Ca 
Ca 
Ca 

* 

Ca 

Ca 

BB 
BB 
BB 
BB 

Ho 
Ho 
Fo 
Fo 
Fo 

Ca 

1-2 
1-2 
1-* 

1-4 

1-1 

2-1 
1-1 
1-1 
1-2 
1-4 
M 

1-2 
2-4 
l-A 

1-1 
1-1 
1-2 
1-2 

1-1 
1-1 
1-2 
1-2 
l-A 

1-1 

W 
Ex 
Ex 

Ex 

W 

Ex 
Ex 
Ex 
Ex 
Ex 
Ex 
Ex 

Ex 
Ex 

Ex 

Ex 
Ex 
Ex 
Ex 

No 

Ex 

Ex 

ExW 

ExW 

Ex 

3 

9Vi-10fi 

4-6H 
4-5Vi 

4-5H 
6-7H 
4-5H 

4-6 
4-6H 

Poly 
Poly 
PdJ 

Dry 

Dry 

Pdy 

Oil 

OU 

i 

Dry 
Dry 

Dry 
Dry 

Dry 
Dry 

RF 
RF 
RF 

RFR 

RF 

RF 
RF 
RF 
RF 
RF 
RF 
RF 

RF 
RF 
RF 

RF 
RF 
RF 
RF 

RF 
RF 
RF 
RF 
RF 

RF 

No 
No 

No 

BAB 

Own 

Own 

Own 

SP 

Own 

Own 

BAB 

BAB 
BAB 
No 

BAB 
BAB 
BAB 
BAB 

Long 
Long 
Long 
Long 
Long 

No 

6 

»H 

No 
No 
No 

No 

No 

No 
No 
.70 
70:1 

No 

No 
No 
No 

No 
No 
No 
No 

No 
.72 
.70 
.72 
.72 

No 

1.00 
No 

No 

1.00 

1.00 

1;1 

1.00 

1.00 

1.00 

1.00 

1.00 

1.00 
1.00 
No 

1.00 
1.00 
1.00 
1.00 

1.00 
1.00 
1.00 
1.00 
1.411 

No 

1.56 

No 

No 

No 

1.65 

1.99 
1.68;1 
1.68 
1.68 
1.63 
1.63 
1.53 

1.83 
1.83 
1.43 
1.49 

1.83 
1.86 
1.61 
1.51 
1.78 

No 

267 

No 

No 

No 

2.57 

3.60 
2.94:1 
2  94 
2.94 
2.47 
2.47 
2.47 

1.46 
1.49 
No 

2.95 
2.95 
265 
2.66 

3.29 
3.20 
2.78 
2.37 
2.36 

No 

No 
No 
2H 

2 
2 
2 
2 
2 

2.65 
1.49 
2.65 

5 
3 

1^ 

No 

No 
No 
No 

No 

No 

No 
No 
1 
8 

No" 

S 

No 
No 
No 
No 

No 
No 

No 
No 

76 

66 

40 

4b" 

60 

No 

No 

No 

70 
70 
70 

65 

60 
70 
60 

60 
47 
68 
56 
66 

76 

A 
W 
W 

W 

A4W 

A 
A 
W 
W 
W 
W 
A 

W 
W 

w 

w 
w 
w 
w 

A 
W 
W 
W 
W 

W 

§?«■&■ 

SarSpi 

D6 

8pl 

No 

Own 

Own 

Own 

Own 

Own 

Own 

DT 
DT 
DT 

Own 
Own 
Own 
Own 

D 

F 
F 
F 

cae 

DT 

4     ItI 

Buick  LeSabre 

Buick  lovicta,  Electra 

4 

3 

S 

No 
2 

s 

n 
n 

HK 

TA 
TT 
T4 

Cadillac 

260 

22 

14 

16 

20* 

20* 

20* 

20* 

16H 

23t 

g^ 

14 
20 
20 
20 

14 
20 
20 
20 
20 

23 

No 
6H 

SS 

6 
10 

6H 
6M 

6«/» 
6 

7 
No 

No 
10 

80 

isii' 

10 

10 
lOH 

'^ 

10 

11 
11 

No 

Corvair 

Chevy  II  4  and  6    

Chevrolet  6 

Chevrolet  V-8  283  cu.  in. 

3      TB 

8     TA 
S     iTi 
2     M 

1  fe, 

2  HKJ 

2  hi; 

*     B 

Chevrolet  V-8  327  cu.  in 

Chevrolet  V-8  409  cu.  in 

Chevrolet  Corvette 

Chrysler  Newport.  300 

Chryrier  300  H. 

Chrysler  New  Yorker 

Dodge  Lancer 

Dodge  Dart  6 

Dodge  Dart  V-8 

Dodge  Polara  V-8      

2 

2 
2 
2 

2 
2 

3 

HK 

HE 
EX 
HE 
HK 
HK 

HK 

Ford  Falcon 

Ford  Gfd^^  A 

Ford  Galaxie  V-8  292  cu.  in 

Ford  Galaxie  V-8  352  cu.  in 

Ford  Galaxie  V-8  390  cu.  in. 

Inxperul  .....,,.,.., 

Mercury  Comet 

Mercury  Meteor  6 

Mercury  Meteor  V-8 

Mercury  6 

20 
20 
20 

16 
20 
20 

14 

3 

16 
25 

20 
20 
20 
20 
20 

18 
18 

20 

Ho 
Fo 
Fo 

Ro 
Ro 
Ro 

BAB 
BB 
BB 
Ca 

Ro 
Ro 

Ca 
Ho 
Ho 
Ho 
Ho 

Ca 

St 

No 

1-1 
1-2 

l-2# 

1-2 
1-2 
1-4 

1-1 
1-1 
1-2 
1-4 

1-1 
1-2* 

1-1 
1-1 
1-1 
1-2 
1-2 

1-1 
1-2 

No 

Ho 
Fo 
Fo 

Ro 
Ro 
Ro 

BAB 
BB 
BB 
Ca 

Ro 
Ro 

Ca 
Ho 
Ca 
Ho 
Ho 

Ca 

St 

Fo 

1-1 
1-2 
l-2# 

1-2 
1-2 
1-t 

1-1 
1-1 
1-2 
1-1 

1-1 
1-2 

1-1 
1-1 
1-1 
1-2 
1-2 

1-1 
1-2 

1-4 

Ex 
Ex 
Ex 

W 
Ex 
Ex 

Ex 
Ex 
Ex 
Ex 

Ex 

Ex 

W 
W 

w 

Ex 
Ex 

Ex 

Ex 

Ex 

&-6 

ti 

4-6^ 
4-6H 

Diy 
Diy 

Dry 

OU 
OU 

Diy 

OU 

Dry 

S^ 
Dry 

Dry 

RF 
RF 
RF 

RF 
RF 
RF 

RF 
RF 
RF 
RF 

RF 
RF 

RF 
RF 
RF 
RF 
RF 

RF 
RF 

RF 

Long 
Long 
Long 

Long 
Long 
No 

BAB 
BAB 
BAB 
BAB 

BAB 
BAB 

BAB 
BAB 
BAB 
BAB 
BAB 

BAB 
BAB 

No 

6 

fi 

6 
7 
No 

r- 
1^ 

6 
6H 

7 
6H 

No 

10 
11 

No 

9»/» 
10 

im 

lOH 

8 

SM 
8H 

10 

lOH 

,s^ 

Nn 

.70 
.70 
No 

No 
No 
No 

No 
No 
No 
No 

No 
No 

.70 
.70 
.70 
.70 
.72 

70 
.70 

No 

1.00 
1.00 
1.00 

1.00 
1.00 
No 

1.00 
1.00 
1.00 
1.00 

1.00 
1.00 

1.00 
1.00 
1.00 
1.00 
1.00 

1.00 
1.00 

No 

1.86 
1.61 
1.51 

1.65 
1.37 
No 

1.83 
1.83 
1.99 
1.49 

1.68 
1.63 

1.63 
1.63 
1.63 
1.56 
1.69 

1.63 
1.56 

No 

3.20 
2.78 
2.37 

2.67 
2.16 

I 

47 
64 
53 

24 
68 
68 

66 

65» 

70 

66 

46 
70 

69 
69 
69 
66 
68 

65 

70 

69 

w 
w 
w 

w 
w 
w 

w 
w 
w 
w 

A 

w 

A 
A 
A 

W 
W 

A 
A 

W 

Fo 
Fo 
Cle 

Sac^ 

Own 
Own 
Own 
Own 

No 

Sac 

Mech 
Mech 
Mech 
Mech 
Mech 

Spi 

i'WL 

Mercury  V-8,  292  cu.  in 

HK 
HK 

TA 
TA 

TA-| 

1 

Mercury  V-8.  352.  390  cu.  in. 

OldamoHle  F85 

OldamoWle  88 

01d#nioKil«  98     .  . 

Plymouth  Valiant 

2.96 
2.96 
256 
2.56 

2.94 
2.47 

2.61 
2.61 
2.61 
267 
2.49 

2.60 
2.67 

No 

6 
5 

1^ 

No 
No 
No 
No 

Plymouth  6 

2    sr^ 

Plymouth  V8,  318  cu.  in 

No 

HK 
HK 

TT 
TAi 

HK 

11 

Plymouth  V8.  361  cu.  in 

Pontiac  Tempest 

Pontiae. .    . .' 

Rambler  Deluxe  and  Custom       

Rambler  American  400 

2H 

4 

No 

4 

St 

Nn 

Rambler  Claasic  6 

Rambler  Classic  V-8 

Rambler  Ambassador  V-8 

8tudcbaker6 

; !«! 

Studebaker  V-8 

2 

bkI 

i 

ThunderlMrd 

A-Air 

BB-Ball  A  BaU 
BAB-Borg&Beck 
(^—Carter 
Cle-Cleveland 
Da— Dana 
DT- Detroit 
DS— Dana-Saginaw 
^— Short  decks  (Town  Sedan.  Park  Ai 

21  gal. 
t-Figure  is  for  Chevy  II  4. 

Chevy  II  6  figure  18  9»/» 

re.) 

Ex-ExJ 
Fo-Foi 
Ho-Ho 
HK-H 
Mech- 
MM— Ik 
Poly-P 
RF-R« 
*-Nei 
o-Fig 
Ch( 

baust 
-d 

& 
Mech 
lechs 
►olyxu 
verse 
vport 
ure  is 
jvyl 

i^os 
nical  1. 
tithane 

fiow 
-Bend 

forCh 
[6figur 

76Ci 
eleme 

IX  3fl 

7.\ 

nodifi 
nt 

0-B 
14 

ed 
aUABaU 

8P-Si 
Ro-R< 
RFR- 

Sag-S. 

SpT-Si 

St-Str 
TA-T 
TT— T 
W-W« 
YS-Y 
YY-\ 

^lepla 

Mhestcr 

Reverac 

agioaw 

>icer 

omberg 

railing! 

orqueti 

Iter 

okeAS 

okeA' 

te 
flow 

uma 
ibe 

withi 

(Tnin 
(Tnim 

epara 

nion) 
lion) 

tereso 

nator 

[ 

A. 

t 
t 

J 

MOR 

-Sto 
-Sto 
-Ui 

Ha 
-Boi 

reU 
-39C 

E   S 

tionl 
Uonl 
•kV8 
wkis 
inevi 

MB. 

cu.i 
lire  i 
mout 
urey 
urew 

spe« 

PEC 

^ago 
figur 
lOH 
lie  M 

n.  u« 
B  for 
h6i 
for^ 
irthc 
d— 1. 

IFU 

ul9ga 
Ds21ga 
e  given 
in. 
odels  b 

BB4BB 
Valian 

Plymo 
00:1  ral 

2ATK 

0. 

± 

lave  4  B] 

L. 

t  Capaei 

otheise 
ao 

>NS,    P 

BLc 

a 

AGI 

j 

i 

i 

^    94 


^OTOR,  November  1961 


V AG NEB 


^MBER 


E.  M.    QUALITY    FOR    37    YEARS 


l/Va^nen 


Lockheed 


LINED  BRAKE  SHOES 

are  contour  ground 
. , .  easy  to  install 


\- 


^/M 


,f^'^ 


.Wa^ 


*tl 


292E 


■aX  tiN 


,o>*'t 


(  SHOSS 


Lined  Shoes 
save  you  time,., 
let  you  do 
mote  jobs  per  day. 


11 

^Aif     t^i  .tht'r- 

III...   . 

-», 

Di8C  P-   *^  •- 

nifdc 

fw 

iinn.\l 

n 

A- 

why  Waijner 

liiiwl 

4  iins  contour- 

grouivt  1 

I> 

t' 

uu-n  u 

li 

-r    " :                         III 

t 

.-L^  ..                          ^^' 

r' 

-  :ind  ' 

V 

(t 

til  ., 

r> 

I 

«le  U4  for 

C 

ViTadiiierEliCxf^ric  Corporation 


64&Z  ^tVMOUTH  AVEHUr  ST    LOU<^  39    MO 

Manufacturora  of  LOCKHEED*  Producis 


rOR.  November  1%1 


^-H 


Chassis  Details  on  1962  Cars 


REAR  AXLE.. SUSPENSION.  .STEERING.  .BRAKES 


continued  from  page  94 


REaR 

AXLE 


PENSION 


MAKE  AND 
MODEL 


CHASSIS 


Tread 


Gear- 
ing 

No.  of 

Teeth 
Std. 

Trans. 


I* 

is 

it 


Tjrpe 


i 


STEERING 


Manual 
Gear 


? 

? 

fc^ 

fa 

i-: 

^1 

«*0 

w 

15 

II 

II 

si 

I! 


BRAKES 


Lin- 
teg 


c 


Buick  Special .  . . 
Buick  Le  Sabre . 
Buick  Invicta. . . 
Buick  Electra... 


Cadillac  60,  62. 
Cadillac  75 


4710a 
5390 

3320 

2370 
2635 
3450d 
2905 

3720 
3810 
3950 
4010 

2535 
3010 
3155 
3300 


Foixi  Falcon 2299 


Checker  Superba.  .  . 

Chevrolet  Corvair .  . 
Chevy  II  4  and  6... 
Chevrolet  6.  \-8 .  .  . 
Chevrolet  Corvette. 


Chr3'8lcr  Newport.  .  .  . 

Chrysler  300 

Chrjrsler  New  Yorker. 
Chrysler  300H 


Dodfce  Lancer . . . . 
Dodge  Dart  6...  . 
Dodge  Dart  V-8. 
Dodge  Polara. .  . . 


Ford  Galaxie  6  and  V-8 3684 


I" 
Imperial 4665G 


Lincoln  Continental . 


5132 

2401 

2990*» 

3614 

3714 

3767*' 

2598 
4031 
4031 
4261 

2500 
3000J 


Pontiac  Tempest 2816 

Pontiac i  3749 

Rambler  American j  2500 

Rambler  400 |2585 

Rambler  Classic  6 2940 

Rambler  Ambassador  \'-8.  .  .  3257 


Mercury  Comet 

Mercury  Meteor  6  and  8 .  .  .  . 

Mercury  6 

Mercury  V-8,  292  cu.  in 

Mercury  V-8,  352,  390  cu.  in. 


Oldsmobile  F85 

01dsmobiIe88 

01dsmobik»  Super  88. 
Oldsmobile  98 


Plymouth  Valiant. 
Plymouth 


Studebaker  Lark  6 

Studebaker  Lark  \'-8.  . 
Studebaker  Hawk  V-8. 

Thunderbird 


2760 
3015 
3230 

4132 


112  56 

123  62 

123  62 

126  62 

129^161 
149  >^  61 

120     |60 

108  54H 

110  .56H 

119  :60»/ib 

102  57 


56 
61 
61 
61 

61 
61 

62H 


37 


11 


54K 
56Mi 
59»/6  37 


8H 
6 


CO 
CO 
CO 
CO 

CO 
CO 


CO 
CO 
CO 
CO 

CO 
CO 


59 


37 


122 
122 
126 
122 


60Vfb 
61'/ib 


59li,  42 
597/f«  42 
59lib  No 


106H  55% 
116  \S9H 
116  59^ 
116      69^ 

109^ '55 


119 

129 

123 

114 

116H 

120 

120 

120 

112 
123 
123 
126 

106H 
116 

112 
120F 

100 
100 
108 
108 

113 

113 
120H 

113 


61 

61^) 

G2% 

55 
57 
61 
61 
61 

56 
61 
61 
61 

55Mb 
59K 

56H 
62M 

64H 
64^-8 
58% 
58H 

57H 

67^ 
57H 

61 


60 

53 
57 

57H 
67M 

54H 
60 

62H 

61 

5^H 

56 

60 

60 

60 

56 
61 
61 
61 

55H 
67H 

565 
62^ 

55 
55 
58 
69H 


NS 


7H 
8 


5H 
5% 
5 

4Hi 

G% 
6H 

81^ 

1% 


CO    SE 

CO  CO 
CO  SE 
CO  iCO 

CO    SE 


TB 
TB 
TB 
TB 

TB 
TB 
TB 
TB 

CO 
CO 

TB 

CO 

CO 


40 

NS 
NS 
No 

47 
47 


13 

NS 
NS 
No 

17 
17 

11 
13x 

13 
15* 
9 
11 


5G%... 
56tii  .  . . 
56%  43 


60 


No 


7% 
7% 
7% 

an 

6 

7^ 
7H 

7H 
7h 

7% 

8 

8H 


CO 
CO 
CO 

CO 
CO 
CO 
CO 


SE 

SE 
SE 
SE 

SE 
8E 
SE 
SE 

SE 
SE 

SE 

SE 

SE 


SE 
SE 
SE 

CO 
CO 
CO 
CO 


TB  ;SE 
TB    SE 


CO 
CO 

CO 
CO 
CO 
CO 


CO 
CO 

SE 
SE 
CO 
CO 


14 


No    |7Vtt 


CO    SE 

CO  ISE 


CO 
CO 


SE 
SE 


No 
No 
No 
No 

No 
No 

CL 

No 
CL 
No 
TL 

CL 
CL 
CL 
CL 

CL 
CL 
CL 
CL 

CL 
TL 

CL 

CL 

CL 


RB 
RB 
RB 
No 

No 
No 

WG 

RB 
RB 
RB 
WR 

WR 
WR 
WR 
WR 

WR 
WR 
WR 
WR 

RB 
RB 

No 

No 

RB 


CL 
CL 
CL 

No 
No 
No 
No 

CL 
CL 

No 
No 

TL 
TL 


CL 
CL 


RB 
RB 
RB 

RB 
RB 
RB 
RB 

WR 
WR 

RB 
RB 

WR 
WR 
RB 
RB 

RB 
RB 


SAG 
SAG 
SAG 
No 

No 

No 

GEM 

SAG 
S.AG 
SAG 
SAG 

Own 
Own 
Own 
Own  I 
i 
Own 
Own 
Own 
Own 

Fo 
Fo 

No 

No 

Fo 


CL    CS 


Fo 
Fo 
Fo 

SAG 
SAG 
SAG 
No 

Own 
Own 

SAG 
SAG 

GEM 
GEM 
S.\G 
S.\G 

S.\G 
iSAG 

Ir 


TL 


No     I  No 


SAG 
SAG 
SAG 
SAG 

SI 
51 

HG 

No 
SL 
SL 
No 

CI 

CI 

CI 

CI 

i 

CI 

CI 

CI 

CI 

No 
Fo 

CI 

FI 

No 


28 
No 

No 
No 

22Mo 

23H 
20 
24 
16 

20H 
20H 
20  J^ 
20^ 

24 
24 
24 
24 

27.1 
30 

No 

No 

19.88 


17HI5 
17H5 
17^5 
17H  No 


16»/ib  5V»o  3H 
15'^  5V»'3H 
151^  5yto3H 
16l4o,5H>  l34 

15^/lo'5Mb  3H 

15'/ii  5%  :3H 

15!^b5'/6  ;3^ 

15liii  5Mb  .3^ 

No  4  64  No 
23     15.5  |3  9 

I         I 
15VlbNo    3J^ 

17      No   I'^H 

No    \4H  iNo 


39H   '5H 
43^   i5H 
43H    5 
43H    4Mi 


BL 
BL 
BL 

SI 
SI 
SI 
SI 

CI 
CI 

SL 
SAG 

GEM 
GEM 
MON 
MON 

BL 
BL 
BL 

Fo 


22 
22 
22 

22 
24 
24 
No 

15M, 
24 

24.1 
24.1 

22  H 
22>4 
24 
24 

20 
20 
20 

No 


20  5H 
20  5y2 
20      5H 


17H 
17H 
17Mi 
17H 


5H 
*i% 
C)% 
No 


15Mi  5% 
15Vib5>/ib 

24«/jb  2H 
17H     ■ 


22  >i 
22M 
20 
20 

20 
20 
20 

20.3 


5H 


6 
6 

4% 

4H 

No 


40.8 
43.6 

52*/ii 

47^ 

42.40 


3% 
3% 
3% 

4% 
3H 

3H 
3H 

3^ 
3H 

AH 
AM 

AH 
AH 
5 
5 

AH 
AH 

AH 
3.6 


2  %    123  77 

2H  H^]56D( 

2H  H*  156  M 

2H  H'  156  9( 


2H 


H  I2<B  74 
H    207  a 

?^    191  « 


IK  Ms  1»  \\ 
2H  V„;i44  « 
2H-||    185  6 


2H 
2H 

2H 

2H 


7.4 
7.6 

6H 

5H 

5% 


44Mb 
44Mb 
44Mi 

39H 
46 
46 
47 

39H 
43H 

AOH 
A6H 

37 
37 

39H 
39H 

40 
40 
46H 

43 


9  2H 

10  2H 

10  2H 

10  2H 

9  2' 

11  2' 2 


157a 


H  230a 

H  23oa 

H  251  « 

H  251  (X 


6H 

6 
6 

SH 
SH 
8H 
8H 

6Mb 
6Mi 

6H 


11 
11 
11 

11 
11 
11 

9 

11 

9 
11 

9 
9 
9 
10 

10* 
11* 
11* 

11 


2H 

3 

IH 


2H 

2M 
2H 

2* 
2H\ 
2H\ 
2>i* 

2H 
No 

\H 

2Hr 

2 
2 

2H 
2H 

2 

2H' 
2H' 


isih 

19oH 
195H 
l9Sh 

114  3 
180 

251 

227 


Ml    114.3 


180 
180 
180 

127 
156.8 
1566 
1568 


^.'^^^ 


b  195  2 

106  9 
173  7 

1»H 
139$ 
153 
160 


Mb  1464 
Mb'^lTSS 
Mb^lTS  8  : 

196 


a — Weight  for  00  given.  62  is  4660 
BL — Bendix  linkage 
CI — Chrysler  integral 
CL — Compression  link 
CO— Coil 

d— Weight  for  6  cyl.  given,  \'-8  is  3455 
F — Cataiina,  \  entura  figure  given,  Star  Chief  and 

Bonneville  wheelbase  is  123  in. 
FI— Ford  integral 
FL— Ford  linkage 
Fo — Ford 
GEM— Gemraer 
G — Weight  given  is  for  293  cu.  in.  engine.  Subtract 

98  lb.  for  223  cu.  in.  engine 
HG — H  y  d  rau  lie-Gem  mer 


J — Savoy  6  cyl.  given.  Belvedere  is  3010.  Fury  3025, 
Savoy  8  cyl.  is  3140.  Belvedere  3150,  Fury 
3180 

MON— Monroe 

R— Ross 

RB— Recirculating  ball 

SAG— Sa^naw 

SE — Semielliptic  longit  idinal  leaf 

SI — Saginaw  integral 

SL — Si^naw  linkage 

TB — Torsion  bar  suspension 

TL — Tension  link 

WG — Worm  and  grar 

WR— Worm  and  roller 


* — Figures  for  front  wheel  Kiven,  rsar  wheel  1 

18  >^  in.  narrower  wad%  in.  thick 
* — Rear  drum  ia  1  in.  smaller 
° — Front  wheel  lining  abown,  rear  wheel  i 

2  in.  wide.  Rear  shoe,  f rcmt  wfaeeL  ii  * 

thick 
t — Rear  shoe,  front  wheel,  is  >i  in.  thick 
" — Front  wheel  figure  given,  rear  wheel  b 

H  in*  narrower 
* — Front  wheel  figure  given,  rear  whed  ■ 

H  in.  narrowo- 
•• — Figure  given  for  Meteor  6 
X— Cataiina,  Star  Chief,  Bonneville  figoM  • 

Grand  Prix  gear  ratio  is  41  to  12 
♦— E-Stick — 43-13 


P^ 


NIOTOR,  November  1 


WAGNER    LOCKHBBD.  ..  NUMBER    ONE    IN    O.  E.  M.    QUALITY    FOR    37    YEARS 


REPAIR  KITS 

are  simple  to  install 


-TO'DO'IT 
hstallatian  Sheets 
Hb/p  you  do 
'profitable  power 
brake  repair  jobs. 


Now.  you  can  easily  handle 
ble  power  brake  r* 
■  \\  pasaengDr  cars  or 
{     IK:    Every  Wagner  Lock 
Power  Brake  Rejjatr  Kit  inc; 
an  easy  to  Follow  ingtruclion 
fiheet  t?       ^  1 

show*  Vv.w.   ...v>  ..c...  t 

stopH   to   take   in   Ai  u 

and  aswmbling  all  sub-unit  a  and 
components. 

You   havt»  n  of  s 

packaged  ui  jls   n  *  ^ 

kits,  piKkinrr  ki 
valve  I 

For  detailii  on  thia  linr  of  OK  M 


\Vajiiier£lecflric  GbTporation 

64E2    PLYMOUTH  AVtNue.  ftT    tOUt9  33.  MO.  USA 

Manufacturers  of  LOCKHEED*  Products 


OTOR,  November  J  961 


News  for  Jobbers 


ASI  Show  Expected 
To  Set  Records 

If  advance  publicity  and  promo- 
tion mean  anything,  the  Interna- 
tional Automotive  Service  Indus- 
tries Show,  to  be  held  on  Navy 
Pier,  Chicago,  Feb.  28-Mar.  3,  will 
be  the  most  heavily  attended  of  any 
national  parts  show. 

The  Joint  Operating  Committee, 
of  which  Victor  B.  Day,  Bear  Man- 
ufacturing Co.,  is  chairman,  is  sat- 
urating the  five-state  area  of  Illi- 
nois, Indiana,  Iowa,  Michigan  and 
Wisconsin  with  mailings  to  jobbers 
and  retail  outlets.  The  2,000  job- 
bers in  the  surrounding  area  are 
being  supplied  with  special  promo- 
tion kits  containing  sample  letters 
for  distribution  to  the  trade, 
'Trade  Days"  stickers  and  retail 
prizes  for  shops  attending  the  show 
on  Mar.  2  and  3. 

In  addition,  a  speakers*  bureau 
set  up  by  the  JOC  is  being  provided 
with  color  slides  for  speaking  en- 
gagements throughout  the  Greater 
Chicago  area. 

The  lASI  Show  opening  will  be 
attended  by  Miss  Illinois. 

As  usual,  the  show  w^ill  be  the 
nucleus  around  which  will  be  held 
conventions  and  meetings  of  many 
organizations  in  the  automotive 
aftermarket. 

ASIA  Members  Honored 

With  distinguished  service  awards 

going    recently    to    333    members 

for   outstanding   service    to    their 


communities  and  to  the  industry, 
the  total  of  firms  honored  by  the 
Automotive  Service  Industry  Assn. 
now  totals  506.  This  number  in- 
cludes wholesalers,  manufacturers, 
warehouse  distributors  and  rebuild- 
ers. 

Four  New  Directors 
Named  by  MEMA 

Four  new  directors  have  been 
elected  by  the  Motor  and  Equip- 
ment Manufacturers  Assn.,  to  serve 
from  1962  through  1964.  They  are 
H.  F.  Davis,  Champion  Spark  Plug 
Co.;  J.  B.  Doll,  Federal-Mogul- 
Bower  Bearings,  Inc.;  T.  A.  Kreu- 
ser,  Bendix  Automotive  Service, 
and  S.  S.  Orben,  IngersoU-Rand 
Co. 

Membership  of  the  MEMA  is  at 
an  all-time  high,  according  to  a  re- 
cent announcement.  During  the 
first  nine  months  of  this  year,  53 
more  manufacturers  have  been  ad- 
mitted to  membership,  which  is 
now  above  500. 

Wheel  and  Rim  Group 
Elects  Hemphill 

Wayne  Hemphill,  Omaha  Rim 
and  Wheel  Co.,  Omaha,  Neb.,  has 
been  elected  president  of  the  Na- 
tional Wheel  and  Rim  Assn.,  to 
serve  through  the  next  fiscal  year. 
Vice  president  is  J.  H.  Robblee, 
Six  Robblees',  Inc.,  Seattle,  Wash. 
The  next  meeting  of  the  NWRA 
will  be  held  at  Seattle  in  Septem- 
ber next  year. 


9S 


Warehouses  Show 
Gain  for  Year 

Total  and  average  sales  by  ware 
house  distributors  gained  during 
1960,  according  to  the  results  of  2 
survey  announced  last  month  b\ 
the  Credit  Dept.  of  the  Motor  and 
Equipment  Manufacturers  A»n. 
The  survey  covered  24  warehouse 
distributors. 

Aggregate  sales  for  the  group 
were  $23,853,832,  a  gain  of  6.4  per 
cent  over  1959.  Average  sales  were 
$993,910.  Gross  profit  for  the  LM 
warehousemen  was  21.4  jier  cent 
compared  with  20.7  per  cent  the 
previous  year. 

Increased  expenses— 18.3  per 
cent  last  year  compared  with  173 
per  cent  in  1959— caused  net  profit 
to  drop  from  2.5  per  cent  of  sales 
to  2.3  per  cent.  The  net  profit  fi^ 
lire  is  after  taxes.  The  figure  com- 
pares with  2.5  per  cent  for  redistrib- 
uting jobbers  after  taxes  last  year. 

The  inventory  turn  of  the  ware- 
housemen was  4.2  times,  down 
from  4.6  in  1959.  The  turn  by  re 
distributing  jobbers  in  1960  was  il 
times. 

ASIA  Picks  Slogan 
For  Meeting 

'Thinking  New  for  62."  is  iIk 
slogan  chosen  for  the  convention 
of  the  Automotive  Service  Indu^ 
try  Assn.  to  be  held  at  Chicago 
Feb.  26-27.  Jack  S.  Tanner.  Fort 
Myers,  Fla.,  jobber,  coined  the  win 
ning  phrase. 

Both  the  Sherman  and  the  Con- 
rad Hilton  have  been  selected  as 
headquarter  hotels  for  the  conven- 
tion. 

The  Young  Executives  Forum  of 
ASIA  has  just  published  a  mem- 
bership directory.  It  contains  the 
names  of  over  300  w^holesaler,  man- 
ufacturer, warehouse  distributor 
and  rebuilder  young  executives. 

[continued  on  pace  100 


FEUoPRENE 

the  new  rubber  gasket  ffer  cylinder  head  covers, 
crankcase  and  automatic  transmission  oil  pans,  etc 


approval! 

Now  adopted  for  one  or  more 
applications  by  leading  car  factoriei 
and  manufacturers  of  trucks, 
diesel  engines,  farm  tractors,  etc. 

LL   KNOW  WHYI 


Fel-CoPrene  is  being  used  increasingly  for  O.  E.  M, 
for  the  very  same  reason  that  you  should  be  usinc 
it.  Proving  ground  and  laboratory  tests,  backed  b) 
several  years  of  astonishing  results  on  millions  o1 
cars,  prove  beyond  doubt  Fel-CoPrene  is  a  mosl 
superior  sealing  material. 

Fel-CoPrene  is  an  exclusive  rubber  formula  devel 
oped  by  Pel- Pro  in  cooperation  with  leading  cai 
factories.  Its  exceptional  dimensional  stability  elim 
inates  those  annoying  problems  of  fit.  Even  aftei 
months  of  storage,  Fel-CoPrene  does  not  break . . 
become  brittle . . .  lose  resiliency ...  or  change  it! 
size.  Ask  your  Fel-Pro  Jobber  for  Fel-CoPrene . . .  anc 
get  more  than  your  money's  worth  ...  in  perfect  fH 
. . .  and  in  better  performance.  Or  write  for  samples 
and  FEL-COPRENE  FACT  SHEET— FELT  PRODUCTS 
MFG.  CO.,  Skokie,  Illinois,  Since  1918. 


gaskets 


CSopfrifht  Ftit  Ptodoels  llfff.  Co.  IWl  B-S 

MOTOR.  November  1961 


<|Jjt> 


specially  designed 

wHh  your  profH 
uppermost  in  mindL 


News  for  Jobbers 


continued  from  page  98 

Automotive  Ad  Council 
Honors  Four 

T.  Faxon  Hall,  Walker  Man- 
ufacturing Ck).,  Walter  Kirkpat- 
rick,  Wilkening  Manufacturing  Co., 
Richard  Carr,  Olin-Mathieson 
Chemical  Corp.,  and  Herman  Tee- 
tor,  Perfect  Circle  Corp.,  received 
lifetime  honorary  memberships  in 
the  Automotive  Advertisers  Coun- 
cil at  the  fall  meeting,  held  recent- 
ly at  London,  Ont.,  Canada.  All 
four  are  former  members  of  the  ad 
council. 

Chief  point  of  discussion  at  the 
meeting  was  the  Canadian  market. 
Most  of  the  speakers  were  Canadi- 
ans, including  Tom  Whellams,  ex- 
ecutive secretary  of  the  Canadian 
Automotive  Wholesalers  and  Man- 
ufacturers' Assn. 

D.  L.  Products,  Inc.,  Buffalo,  was 
admitted  to  the  council  as  a  new 
member. 

FTC  Charge  Amended 

Inland  Rubber  Corp.,  Mansfield, 
Ohio,  has  had  a  complaint  against 
it  by  the  Federal  Trade  Commis- 
sion amended.  The  amendments, 
according  to  the  FTC,  more  clear- 
ly describe  the  pricing  practices  in 
question.  According  to  FTC,  In- 
land granted  price  rebates  on  tire 
and  tube  repair  materials  based  on 
cumulative  annual  dollar  volume 
of  purchases. 

Completes  Plant 

Expansion  and  modernization  of 
its  Fulton,  N.Y.,  plant  has  been 
completed  by  the  Armstrong  Cork 
Co.  The  plant's  capacity  has  been 
doubled  by  two  new  buildings  con- 
taining 16,880  sq.  ft.  of  floor  space. 

Mechanics  Prefer 
Ring  Jobs 

A  recent  survey  of  mechanics* 
preferences  by  the  Piston  Ring 
Manufacturers'  Group,  showed  that 
54  per  cent  prefer  to  replace  pis- 
ton rings  than  do  any  other  type  of 
service.  The  preference  for  this 
type  of  work,  the  survey  showed, 
was  closely  related  to  the  amount 
7/  training  and  experience  the  me- 


chanic  had,  as  well  as  the  wages  re* 
ceived  for  the  work. 

The  survey  covered  143  shops, 
fncluding  111  general  repairshops 
and  17  car  dealers.  Of  ihc  repair- 
shops  reporting,  100  per  cent  did 
engine  overhaul  work- 

A  majority  of  the  shops  relied 
u|x>n  previous  customers  for  their 
business,  Saiisfied  customers  ac- 
counted lor  03.7  per  cent  of  the  to- 
tal. The  selling  points  judged  most 
effective  in  selling  engine  overhaul 
jobs  were,  in  the  order  of  impor- 
tance:    (I)    Greater   oil    economy. 


(2)  cheaper  than  buying  anollicr 
car,  (3)  compression  test,  (4)  ex- 
cessive smoke,  (5)  breather  blo»- 
by,  (6)  more  power.  (7)  s^fcn. 
(8)  noi,^y  en^ne,  (9)  better  ^ 
economy,  (10)  hard  hoi  siariing. 

AERA  Approves  Six 

Six  new  memberii  have  been  mJ 
mi t ted  to  membership  by  the  Autf» 
motive  Engine  Rebuil tiers  Asm,  01 
these,  three  are  active  and  thrre  t* 
sociate.  One  of  the  nev  asMxiaio 
is  located  hi  Switzerland. 


\ 


Moog  makes  power  steering 


EASY  TO  SPOT!  Just  look  for 
these  tell-tale  signs: 

•  Noise,  vibration  or  pulsation 
in  steering  unit 

•  Hard  steering  during  normal  driving 

•  Turns  one  way  easier  than  the  other 

•  Poor  return  of  steering  wheel 

•  Steering  wheel  jerks  or  surges 
when  parking 

•  Hard  steering  while  parking 

•  Momentary  increases  in  effort 
needed  to  turn  wheel 


EASY  TO  MAKE!  MOOG  power 

steering  repair  parts  get  to  the 

heart  of  the  problem.  Loss  of  power  steer- 
ing fluid  can  sometimes  be  traced  to 
leaky  seals.  These  units  are  easily  retniilt 
by  using  MOOG  Seal  Kits.  Tbey  contain 
all  replaceable  parts— everything  you 
need  to  put  the  unit  in  tip-top  condition. 

One  of  the  big  power  steering  probtems 
is  worn-out  pressure  hoses.  They're 
simple  to  replace  with  new  MOOG 
Pressure  Hoses — takes  just  15  minutes 
and  a  single  wrench.  Imagine  the  car- 
owner's  surprise  and  gratitude  at  such 
a  quick,  economical  repair. 


MOOG   MEANS 

>\Q'\0^,N^QveinbCT  1961 


Buys  Tool  Firm 

Agreement  has  been  signed  by 
Lectrolite  Ck)rp.,  Defiance,  Ohio,  to 
sell  its  assets  to  the  Symington 
Wayne  Corp.  In  addition  to  its  De- 
fiance plant,  Lectrolite  operates 
seven  other  factories  here  and  sev- 
en abroad.  It  will  be  operated  as  a 
wholly  owned  subsidiary. 

Cited  on  Prices 

A  consent  order  prohibiting  the 
firm  from  discriminating  in  price 
among  the  leading  customers  has 


been  signed  by  the  Perfection  Gear 
Co.,  Harvey,  111.,  and  approved  by 
the  Federal  Trade  Commission. 

New  Unit  Formed 
by  Bendix 

T.  A.  Kreuser  has  been  named 
general  manager  of  the  newly 
formed  Bendix  Automotive  Serv- 
ice. Formation  of  the  new  unit 
has  been  made  by  the  Bendix  Corp. 
as  part  of  its  program  of  consoli- 
dating the  aftermarket  activities  of 
eight  divisions. 


repairs  easy  as 


EASY  TO  STOCK!  MOGG  Power 
Steering  Repair  Parts  are  neatly 
packaged — take  up  a  minimum  of 
space.  Special  MOGG  PSAl  Merchan- 
diser offers  18  popular  seat  kits  and  8 
hose  assemblies  in  one  campact  display 
for  counter  or  window  use. 

MGGG's  Streamliner  Steering  Catalog 
carries  the  most  complete 
listings  available  for  both 
old  and  new  model  cars. 
Gives  you  broadest  pos-  r 
sible  coverage  of  the  fast-  \- 
growing  power  steering 
repair  market. 


NOW  IS  THE  TIME  TO  ESTABLISH  YOUR- 
SELF AS  "HEADQUARTERS  FOR  POWER 
STEERING  REPAIRS."  Get  in  on  the 
ground  floor  and  let  power  steering's 
rising  popularity  build  your  business  for 
you!  It's  easy  as  1-2-3  with  the  right  stock 
of  MOOG  Power  Steering  Repair  Parts 
plus  hard-selling  merchandising  aids 
available  from  your  MOOG  distributor. 


UNDER-CAR  PARTS 


MOOG  INDUSTRIES.  INC.      St.  Loult  33,  Mf. 


MORE  UNDER-CAR  BUSINESS 


The  new  division  will  handl 
brakes,  brake  lining,  power  steei 
ing,  fuel  pumps,  carburetors,  fil 
ters,  universal  joints,  ignition  sys 
tems  and  starter  drives. 

Builds  Canadian  Plant 

A  new  battery  manufacturinj 
plant  at  Drummondville,  Quebec 
Canada,  has  been  completed  b] 
Prest-O-Liie  Battery  Co.,  Ltd.  Th< 
company  is  a  subsidiary  of  the  Elec 
trie  Autolite  Co. 

The  new  one-story  building  con 
tains  45,000  sq.  ft. 

Jobber  Doings 

Straus-Frank  Co.  has  bough 
Moore  Brothers  Distributing  Co. 
Houston,  and  the  Connor-Mathei 
Co.,  Plainview  and  Lubbock,  Tex 

The  California  Automotive 
Wholesalers*  Assn.  has  adopted  i 
resolution  backing  the  ASIA-Na 
tional  Congress  of  Petroleum  Re 
tailers  Freedom  Council.  The  as 
sociation  also  went  on  record  as  op 
posed  to  unnecessary  governmeni 
controls. 

Bobro  Products,  Boston  ware 
house  distributor,  conducted  a  sem 
inar  last  month  with  five  manufac 
turers  participating.  They  were: 
Doan  Manufacturing  Corp.,  Moog 
Industries,  Airtex  Automotive  Di 
vision,  Dorman  Products  and  Plas 
tiko.  Inc.  Among  the  65  persons 
attending,  45  were  jobbers. 

Manufacturers'  Personnel 

Edward  L.  Ellickson  to  sales 
manager,  Electric  Service  Systems, 
Inc. 

J.  Theodore  Wolfson  to  new 
position  of  assistant  to  the  chair 
man,  Maremont  Corp. 

John  S.  Harbison  to  marketing 
manager,  J.  E.  Morrison  to  mana- 
ger, Exide  Sales,  and  B.  A.  Mac- 
Leod as  manager,  Willard  Sales, 
Automotive  Div.,  the  Electric  Stor- 
age Battery  Co. 

G.  Harvey  Porter  to  director  of 
marketing  services,  Alex  N.  Dahl 
to  manager  of  special  sales,  Wil- 
liam G.  BuRGGRAF  to  assistant  ad- 
vertising manager,  product  service 
and  export  divisions,  William  H. 
Drews  to  assistant  advertising  man- 


MOTOR,  November  196} 


News  for  Jobbers 


continued  from  page  101 

ager  and  Richard  C.  Wells  to 
marketing  manager,  industrial-au- 
tomotive division,  the  Black  and 
Decker  Manufacturing  Co. 

Milton  J.  Weatherhead,  Jr., 
to  merchandising  manager,  fuel 
pumps  and  related  items,  and  War- 
ren D.  Reibel  to  merchandising 
manager,  lamps,  pressure  caps  and 
hydraulic  valve  lifters,  AC  Spark 
Plug  Div. 


Stanley  E.  Hess  to  assistant  gen- 
eral manager,  industrial  division, 
Symington  Wayne  Corp. 

Richard  D.  Kudner  to  adver- 
tising manager.  Champion  Spark 
Plug  Co. 

Max  Alperin  to  director  and 
chairman  of  executive  committee, 
and  Robert  A.  Reisman  to  direc- 
tor and  executive  vice  president, 
the  Crescent  Co. 

A.  J.  Fa  VARA  to  assistant  sales  pro- 
motion  manager,   Heli-Coil   Corp. 

Richard  A.  Gray  to  field  sales 
supervisor,  Martin  Filter  Corp. 


;M.,  with  just  a  normal  turn  of  the  hand  servicemen 
10  ton  psi  hydraulic  power  to  hundreds  of  everyday 
fl  wherever  the  manual  calls  for  a  'suitable'  puller. 

i  tool  for  sure,  Mr.  H.  And  easy  to  use:  no  hammers, 
jieatef  bars  needed  .  .  .  and  works  with  most  all  6,  S 
\  already  in  the  shop. 

what  a  money-«aver  Suit-A-Pull  is,  Mr.  M.  One-third 
of  all  other  hydraulic  pullers  .  .  .  under  $20  with  a 
iist  a  little  more  with  three-leg  yoke.'* 

lis  how  the  ram  base  stays  firm  during  the  pulling?  No 
^    Jvcr.  Comes  with  a  four  inch  extension  too." 

Illlliought  of  everything,  Mr,  M.  Every  shop  owner  will 


l|li^b«r  or  write  dlrtct  today. 


Air  Conditioning  Sorvice  Unit 

§  Complete  servicing  Station: 
purging,  evacuating,  charg- 
ing, testing.  Exclusive  fea- 
ture: controlled  heat  of 
refrigerant. 


Hang-Over  Tune-up  Hoist 

Slides  you  over  the 
engine  -for  close  work. 
Adjustable,  lightweight. 
Easy  to  store.  No  more 
damaged  fenders. 


SELECT  SERVICE  TOOLS  A  EQUIPMENT 

hinckley  myers  company 

2B501  mound  road,  warren,  michlgan 
salos  department 

6Y.5HM 


What  Caused  This? 

Answer  to  problem  on  page  64 

The  clue  was  provided  by  the 
customer's  remark  that  the  gen- 
erator was  "always  charging  full." 
A  check  of  the  regulator  showed 
a  high  output  setting.  Of  course, 
the  greater  the  generator  output, 
the  higher  will  be  its  operating 
temperature.  In  this  case,  the  tem- 
perature was  high  enough  to  meli 
the  solder  at  the  commutator,  caus^ 
ing  the  windings  to  break  loose. 
Centrifugal  force  throwing  the 
loose  wires  against  the  pole  shoes 
did  the  rest  of  the  damage. 

Self-Service  Gas  Pump 
Takes  Cash  or  Credit 

A  gasoline  vending  machine  that 
dispenses  gas,  records  sales,  gives 
customers  receipts,  turns  off  and  re- 
sets the  entire  unit  is  one  of  173 
new  products  and  processes  listed 
in  the  Small  Business  Administra- 
tion's September  issue  of  "Products 
List  Circular." 

The  self-service  pump  is  report- 
edly capable  of  accepting  coin  or 
credit  cards  and  holds  promise  of 
permitting  service  stations  to  ^^ 
main  open  on  a  24-hour  basis  with- 
out personnel. 

Design  Award  to  Valiant 

The  Valiant  Signet  200  has  won 
the  Society  of  Illustrators*  1962 
styling  award  for  outstanding  de- 
sign. A  citation  accompanying  the 
award  hailed  "the  creative  sculp- 
ture design  of  the  Valiant  Signet 
200." 


Willys  Offers  Jeep  Fleetvan 


Jeep    Fleetvan    is    powered 
by    4    cyl.    F-head    engine 

Newest  Willys  truck  is  the  i/J-ton 
Jeep  Fleetvan,  a  larger  version  of 
the  vehicle  built  for  the  Post  Office 
Dept.  Wheelbase  is  81  in.  and  over- 
all length  154  in. 


02 


^^-^^^^^^^s^Kss^T  1961 


mm  Pffl 


Got  a  shipment  going  hundreds  of  miks?  Get  it  out 
by  9  A.M. ...  it  arrives  the  same  day !  Got  a  shipment 
£:oing  about  50  miles?  Ship  it  out  around  9  A.M.... 
it's  there  by  noon ! 

Whatever  the  destination  of  your  shipment,  chances 
are,  a  Greyhound  is  going  there  anyway... rtflrfet  to 
the  center  of  town.  Greyhound  travels  over  a  million 
miles  a  day!  No  other  public  transportation  goes  to 
80  maiiy  places— so  often. 

You  can  ship  anytime.  Your  packages  go  on  regular 
Greyhound  passenger  buses.  Greyhound  Package 
Express  operates  twenty-four  hours  a  day... seven 
days  a  week... including  weekends  and  holidays. 
What's  more,  you  can  send  C.O.D.,  Collect,  Prepaid 
« •  •  or  open  a  charge  account. 


^  CALL  YOUR  LOCAL  GREYHOUND 
BUSTERMINALTODAY...OR  MAIL 
THIS  CONVENIENT  COUPON  TO: 

GREYHOUND  PACKAGE  EXPRESS 

Dept.  L-6, 140  S.  Dearborn  St.,  Chicago  3,  Illinois 

Gentlemen:  Please  send  us  complete  information  on  Greyhound 
Package  Express  service . . .  including  rates  and  routes.  We 
understand  that  our  company  assumes  no  cost  or  obligation. 


NAME. 


-TITLE- 


COMPANY- 
ADDRESS- 
CITY 


.PHONE- 


JONE STATE- 


IT'S  THERE  IN  HOURS... AND  COSTS  YQU  LL^^^ 


MOTOR,  November  1961 


■PaMtfrw 


•  Adjusts  instantly  for  accurate 
readints  on  either  bonded  or 
riveted  lined  shoes 

•  Proves  whether  tirake  Bmnc  is 
unsafe 

•  Builds  customer  confidence  li 
your  integrity 

•  Gets  wheels  off  cars 

•  Dramatizes  fact  that  your  shop 
uses  modern  tools 

•  Helps  you  clinch  every  possible 


E-J-G 


SAFE-I-GA6E 


mkes 


7  POINT 
BRAKE 
CHECK 

(includes  adlusfment) 

even  more  effective 

Combine  this  revolutionary  pre 
cision  caliper-ty  pe  gage  developec 
by  Raybestos  eng^ineers  with  thi 
famous  Raybestos  7-Point  Braki 
Check  and  you  have  a  rea 
double-barreled  selling  plan.  Nof 
more  than  ever  before  you  cti 
make  wheels  off  pay  off. 


I 


1^4 


N^O-XC^^,  l^Xovembcr  196 


[LINE 
CARS 
^D  MAKE 
\2.ZT 
{QFIT 
i  BRAKE 
NING  ALONE 


*BaMd  on  PG  ft  suggested  retail  price 


PLUS  YOUR 
LABOR 
PROFIT ! 


Add  to  this  the  profit  on 
correlated  parts  and  you  can 
see  at  a  glance  why  we  say 
brake  business  is  big  business 
—big  profit  business  for  you 
—  especially  when  you  use 
revolutionary  Raybestos 
Safe-T-Gage. 


a  Raybestos  BS-8- 
ned  Brake  Shoe 
tment  from  your 
.  It  provides  cover- 
r  43  different  front 
ar  axle  applications 
tpuJar  passefiger 
id  light  trucks  from 
hrough  1961, 

TOR.  November  1961 


mum  mcnoH  mAmnAi 


RAYBESTOS  DIVISrON  of  Raybestos- Manhattan,  Inc.,  BRIDGEPORT.  CQHR. 


IE 


x^^ 


Top,  bottom,  sides... 
all  hard  to  reach  engine 
areas  worked  easily 
kuew  OTC 

positioning 
7  stand 


CASTER   ASSEM8LY  OPTIONAL 


ENGINE 

POSITIONING 
STAND 
OTC  No.  1700 


ENGINE  WORK  DONE  FASTER, 
SAFER,  EASIER,  FOR  BETTER 
OVERALL  SHOP  PROFITS 

New  OTC  engine  positioning  stand 
is  fast  and  safe  to  operate-  allows 
mechanic  to  easily  rotate  engines 
through  a  full  360^ 

A  aelf-locking  matched  worm-and- 
gear  set,  with  8'  crank,  allows  engine 
to  be  locked  in  any  position.  Engines 
are  mounted  on  stand  by  means  of 
an  adapter  bracket  which  is  bolted 
to  stand  and  engine. 

Model  No.  1700  weighs  only  135  lbs,, 
handles  engines  weighing  up  to  1200 
lbs.  Stand  can  be  bolted  to  floor,  or 
made  mobile  with  optional  caster 
assembly. 

Here  is  a  valuable  piece  of  equipment 
which  speeds  up  engine  service  .  ,  . 
gives  you  added  profit  in  time  saved. 

Visit  us  at  the  1962  A.SJ.A.  show. 


OWATONNA  TOOL  COMPANY 

'«       332  CEDAR  STREET,  OWATONNA,  MINN,  CABLE:  TOOLCO 


Things  to  Come 


DEALER  CONVEMTIONS 

D«c.    4         Utah.  Salt  Lake  City 
Dec.    4-5      Minnesota.   Minneapolis 
Dec.    8-9      Montana,  Billings 
Feb.    3«7      National     Automobile 
Assn..  Atlantic  City 

AUTOMOilLE  SHOWS 

Feb.  21-25    Hartford.  Conn. 

Apr.  21-29    New    York.    International 

mobile  Show 
Oct.  20-28    Detroit.    National   AutomebSt 

Show 

PARTS  AND  EQUIPMENT  SHOWS 

Dec.    9-11    Annual  Auto   Trim   Show,  Ui 

Angeles 
Jan.  29-        Automotive   Accessories 
Feb.     I         Manufacturers  of  America 

Exposition.  Chicago 
Feb.  28-        International  Automotive  Senin 
Mar.    3         Industries  Show,  Chicago 
Mar.  21-25    Pacific  Automotive  Show, 

Portland.   Ore. 
Apr.  11-13    Canadian   Automotive 

Service  Show.  Toronto 
Apr.  12-14    Notional  Truck.  Trailer 

and  Equipment  Show,  Los 

Angeles 

GENERAL 

Automotive  Parts  Rebuilden 
Assn.  Convention,  Los  Angeles 
Automotive  Electric  Assn. 
Annual  Meeting.  Chicago 
SAE  Automotive   Engineenag 
Congress  and  Exposition.  DeMl 
Automotive  Service  Industry 
Assn.  Convention,  Chicago 
Automotive  Engine  RebutMefi 
Assn.  Convention,   Detroit 
Independent  Garage  Owners  of 
America  Convention,  Ashevdk 
N.C. 
IGO-California.  San  Diego 


Nov.  8-10 
Dec.  7-14 
Jan.  8-12 
Feb.  26-27 
May  20-23 
June  20-23 


June  29- 
July      I 


Sell  Themselves  on  TBA 

continued  from  page  47 

hospitality  into  the  promotion  by 
setting  up  an  electric  coffee  urn 
and  a  carton  of  paper  cups.  While 
customers  either  watched  or  waited 
for  their  turn  to  try  a  de-icer  or 
test  the  batteries,  they  were  invited 
to  have  a  free  cup  of  coffee. 

"The  few  cents  we  sf>ent  on  cof- 
fee during  the  day  was  about  the 
best  investment  we  could  make  in 
customer  relations,"  John  Kamer 
said.  "And,  from  an  even  more 
practical  standpoint,  while  the  cus- 
tomer was  standing  there  drinking 
coffee,  he  was  exposed  to  our  try- 
it  and  take-one  displays." 

Sales  figures  prove  the  value  of 
the  promotion.  During  the  fini 
four  days  the  display  was  used,  the 
station  sold  two  sets  of  snow  tires, 
seven  batteries  and  16  de-icers. 

THE  END.  NOW  TURN  BACK  TO  PACE  47 


'^^ 


MOTOR,  November  1961 


^^Monmouth  really  concentrates  on  service 


.  .  .  that's  why  I  depend  on  Monmouth.  I  can  get  any  bearing  I  want, 
as  fast  as  I  need  it,  just  by  calling  my  NAPA  jobber.  And  I  know 
Monmouth  stands  behind  my  jobber  in  making  a  product  that's 
tops  in  quality.  You  can't  beat  that  combination  of  quality  guid 
service.  It  makes  my  business  a  lot  simpler  and  more  profitable." 


If  you  want  performance  that  pays  oflF,  use  Monmouth  Bearings 
in  all  your  engine  rebuilds.  For  instant  service,  call  on  your 
NAPA  jobber.  He  can  give  you  complete  Monmouth  service 
on  all  your  engine  bearing  requirements. 


MONMOUTH  Engine  Bearings 

CLEVITE  SERVICE:  Cleveland  Graphite  Bronze    •    OmVon  of  a«vife  Corporafion    •   Cleveland  3.  Ohio 


says  Flake  Wells.  Jr.,  Owr 
Wells  Garage 
El  Paso.  Texas 


MOTOR,  November  1961 


Everhot  Wiper  Motors 


Everhot  Products  Co.,  200 19  W. 
Carroll  Ave.,  Chicago,  111.,  has  add- 
ed 17  6-  and  12- volt  electric  wind- 
shield wiper  motors  to  its  line.  The 
new  heavy-duty  motors  provide 
Ford,  Chrysler,  Studebaker  plus  In- 
ternational Trucks  with  exact  dup- 
licates of  original  equipment  mo- 
tors, the  maker  says.  They  are 
available  in  single-speed,  two- 
speed,  variable-speed  and  are  said 
to  be  both  heat  and  weather  re- 
sistant. Each  motor  is  supplied 
with  all  mounting  parts  for  installa- 
tion. 

Kem  Repair  Kits 


Kem  Manufacturing  Co.,  Inc., 
Fair  Lawn,  N.J.,  announces  a  line 
of  repair  kits  and  replacement 
parts  for  rebuilding  Carter  fuel 
pumps.  Each  kit  contains  gaskets, 
diaphragm,  check  valves  and  other 
necessary  parts  for  complete  fuel 
pump  overhaul. 


New  Products 


•  TO    USE  ••• 


HoUey  Carburetor 


TO    SELL 


special  right  and  leTt  forgings  with 
\/g  in.  offset,  these  assemblies  com- 
pensate for  crossmember  sag  by 
providing  an  extra  %  deg.  camber 
adjustment. 

Arrow  Rebuilt  Generators 


A  new  carburetor,  lighter  in 
weight  and  designed  to  meet  re- 
quirements of  compact  vehicles,  is 
announced  by  Holley  Carburetor 
Co.,  Warren,  Mich.  The  new  car- 
buretor, designated  Model  1909, 
reportedly  weighs  only  half  as  much 
as  the  one  used  previously  for  simi- 
lar applications.  Its  initial  use  will 
be  on  1962  Ford  Falcon  and  Comet, 
the  6  cyl.  Fairlane  and  the  6  cyl. 
Meteor.  The  carburetor  is  available 
with  both  hand  choke  or  automatic 
choke. 


McQuay-Norris  Control  Arm 


A  new  inner  pivot  assembly  for 
the  upper  control  arm  of  special 
design  to  provide  extra  camber 
adjustment  for  late-model  Chevro- 
lets  is  announced  by  McQuay-Nor- 
ris  Manufacturing  Co.,  2320  Mar- 
coni Ave.,  St.  Louis  10,  Mo.  Using 


:^'-  V 


Rebuilt  generators  for  1961  Cad- 
illacs, Pontiacs  and  Chevrolets  are 
now  available  from  Arrow^  Amia- 
tures  Co.,  15  Fordham  Rd.,  Boston 
34,  Mass.  The  company  says  that 
each  generator  is  an  exact  dupli- 
cate of  original  equipment  and  i$ 
individually  tested. 

Hein- Werner  Jack 


Hein-Werner  Corp.,  1200  Na 
tional  Ave.,  Waukesha,  VV^is.,  offers 
a  2-ton  hydraulic  service  jack,  des- 
ignated the  Model  M.  This  jack 
lifts  to  a  height  of  25  in.  from  a  low 
of  41/4  in.  The  company  says  thai 
the  dual  piston  with  automatic  cut- 
off valve  provides  load  contact  with 
two  strokes  of  the  handle.  The  jack 
is  said  to  be  properly  balanced  for 
safe  handling  and  reduced  pump- 
ing effort,  [continued  on  pace  118 


/OS 


NVC^-XC^^.T^Qvemhcr  1961 


X>eloo  Remy   condensers,  like  all  Deico  Remy  quality-built  electrical  system  components,  are 
available  at  leading  car  and  truck  dealers  and  through  XJxi±ted  Deloo 


DELCO-REMY  •  Division  of  General  Motors  •  Anderson,  Indiane 


MOTOR,  November  1%1 


XV 


New  Products 

TO    USH  ...TO    SHLL 


continued  from  page  108 

Armco  Canopies 


A  new  line  of  steel  canopies  is 
offered  by  Armco  Drainage  and 
Metal  Products  Inc.,  Dept.  C.  P., 
Middletown,  Ohio.  They  are  avail- 
able in  a  range  of  sizes:  Widths 
from  6  to  50  ft.  and  heights  from  8 
to  14  ft.  The  manufacturers  say 
that  the  new  line  of  canopies  is  de- 
signed to  protect  walkways,  or  cov- 
er automobiles  at  stations,  used  car 
lots  or  parking  areas,  thus  eliminat- 
ing all  snow  and  ice  removal. 

Imperial  Hoses 


Two  new  assortments  of  power- 
steering  pressure  hose  assemblies 
are  offered  by  Imperial-Eastman 
Corp.,  6300  W.  Howard  St.,  Chi- 
cago, 48,  111.  Both  assortments,  the 
company  reports,  meet  128  differ- 
ent car  model  applications  when 
used  with  the  new  Imperial  inter- 
change and  application  chart. 

Ramset  Hammers 

A  multi-faced  hammer  is  offered 
by  the  Ramset  Fastening  System, 
Winchester-Western  Div.,  Olin 
Mathieson  Chemical  Corp.,  New 
Haven,  Conn.  Called  the  Shure- 
Drive,  it  can  be  fitted  with  five  in- 
terchangeable and  replaceable  tips 
of  varying  degrees  of  hardness.  The 

U8 


Weaver  Single-Post  Lifts 


tips  are  soft,  medium,  hard,  extra- 
hard  and  rawhide.  The  company 
claims  that  although  the  tip  is  firm- 
ly locked  with  the  holder,  it  can 
be  loosened  with  a  quick  twist.  If 
the  tip  should  become  worn 
through  use,  it  may  be  removed 
from  its  steel  collar  and  replaced. 


Kal-Equip  Gauge 


A  new  circuit  tester  that  "names" 
the  cause  of  starting  trouble  has 
been  announced  by  Kal-Equip  Co., 
413  VV^ishingion  St.,  Otsego,  Mich. 
The  maker  reports  that  no  conven- 
tional scale,  data  sheets  or  interpre- 
tations are  needed.  The  unit  reg- 
isters its  findings  on  a  multicol- 
ored scale.  The  significance  of  a 
color  indicated  by  the  needle  is  ex- 
plained on  the  back  of  the  instru- 
ment. It  identifies  the  starting  trou- 
ble, which  may  be  solenoid,  cables, 
starter,  connections,  battery,  etc. 


A  swivel-arm,  single- post  frame 
lift  designed  by  Weaver  Manufac 
turing  Div.,  Dura  Corp.,  Spring- 
field, 111.,  is  said  to  give  more  un- 
der-chassis  clearance,  permitting  a 
variety  of  service  work.  Adapter 
height  of  the  new  lift  is  31^  in.  ofi 
the  floor  when  lowered.  The  lift  is 
available  in  an  air-oil  operated 
semi-hydraulic  type,  an  air-oil  op 
erated  fully  hydraulic  or  an  elec 
trie-oil  operated  type.  Capacity  of 
all  three  models  is  claimed  to  be 
8,000  lb. 

Hanson  Gauge  Rack 


si 


The  newest  model  to  be  added  to 
its  line  of  electrical  equipment  br 
the  Harvey  E.  Hanson  Co..  Lake 
Blvd.  and  Commercial  St.,  Pa* 
Paw,  Mich.,  is  a  mobile  tune-up 
center.  According  to  the  manufao 
lurer,  the  all-metal  stand  affords  a 
safe,  handy  place  for  seven  Han- 
son tune-up  testers:  Vacuum,  f«^' 
pump  tester;  compression  tester 
power  timing  light;  tachometer, 
dwell  angle  tester,  generator-regu- 
lator tester  and  ignition  tester. 

[continued  on  pace  121 

MOTOR,  November  19B1 


New  Products 

...TO    USH...TO    SBLL 

continued  from  page  118 
Hinckley  Myers  Tester 


Hinckley  Myers  Co.,  28501 
Mound  Rd.,  Warren,  Mich.,  has  de- 
veloped an  instrument  said  to  pro- 
vide diagnosis  of  the  fuel  and  tem- 
perature gauge  systems  for  over  95 
per  cent  of  the  cars  on  the  road  to- 
day. Called  Fastestor,  this  gauge  is 
said  to  pinpoint  faulty  gas  gauges, 
gas  tank  sending  units,  wiring  har- 
nesses, temperature  gauges  and  en- 
gine-heat sending  units.  Hookup  is 
claimed  to  be  easy  and  fast. 

Maremont  Air  Gun 


Maremont  Muffler  Div.,  168  N. 
Michigan  Ave.,  Chicago  1,  III.,  is 
offering  a  new  Marflow-Matic  muf- 
fler air  gun.  The  gun  operates  by  a 
variable-speed,  button  trigger  pro- 
viding up  to  3,000  strokes  per  min- 
ute. It  can  also  be  used  for  cutting 
panel  frames,  heavy  support  posts 
and  welds.  Maremont  offers  deal- 
ers six  mufflers  for  the  cost  of  the 
gun  alone. 

Murray  Hose  Clamp 

A  quick-attach,  swivel-type, 
worm-drive  hose  clamp  is  being 
marketed  by  the  Murray  Co.,  Tow- 
son,  Md.,  under  the  name  Quik- 
Seal.  This  clamp,  the  company 
says,  can  be  attached  to  radiator 

MOTOR,  November  1961 


AC  Windshield  Washer 


and  heater  hoses  without  removing 
the  hose  by  slipping  the  open 
clamp  into  position,  snapping  swiv- 
el screw  into  lock  position  and 
tightening.  The  Quik-Seal  is  avail- 
able in  three  sizes,  ^  to  33/J  in., 
and  will  fit  all  standard  heater  and 
radiator  hose  in  use  today  on  U.S.- 
made  automobiles  and  trucks. 

Marquette  Battery  Charger 


A  sealed  unit  battery  charger- 
tester  is  offered  by  Marquette  Man- 
ufacturing Co.,  Div.  of  Marquette 
Corp.,  307  E.  Hennepin  Ave.,  Min- 
neapolis, Minn.  Called  Seal-A-Mat- 
ic  model  330,  it  has  electronic  semi- 
conductors, silicon  rectifier  and 
control  relays  hermetically  sealed 
in  oil.  A  special  tank  made  of  cast 
aluminum  is  designed  to  provide 
heat  transfer  so  that  all  compo- 
nents operate  at  conservative  tem- 
peratures. This  eliminates  the  need 
for  a  cooling  fan.  The  unit  has 
safeguards  to  prevent  flow  of  re- 
verse charging  current,  an  automat- 
ic voltage  selector,  a  built-in  polar- 
ity protector  and  automatic  open 
circuit  cut-off. 


AC  Spark  Plug  Div.,  General 
Motors  Corp.,  Flint  2,  Mich.,  is  of- 
fering a  plastic  windshield-washing 
squeeze  bottle  shaped  in  a  replica 
of  an  AC  Fire  Ring  spark  plug. 
The  bottles  are  7i/4  in.  high  and 
21/4  in.  in  diameter,  holding  ap- 
proximately 10  oz.  of  liquid.  They 
are  black,  green  and  white  in  color 
and  have  a  snap-closed  top  that 
folds  down.  The  squeeze  bottles 
will  be  in  view  of  motorists  every 
time  a  windshield  is  washed.  It  can 
be  used,  the  company  reports,  to 
help  provoke. spark  plug  sales-mak- 
ing conversation. 

Heller  Hole  Saws 


Heller  Tool  Co.,  Newcomers- 
town,  Ohio,  announces  a  complete 
line  of  hole  saws  ranging  in  diam- 
eter from  %6  in.  to  6  in.  for  cutting 
holes  in  steel,  cast  iron,  stainless 
steel,  aluminum,  copper,  brass, 
wood  and  plastics.  Called  Nuweld 
shatterproof  hole  saws,  they  are 
said  to  have  cutting  edges  of  high- 
speed steel,  electrically  welded  to 
alloy-steel  blades.  Saws  have  a 
shoulderless  design  for  deep  cuts 
through  stacked  materials  and 
knockout  slots  for  easy  removal  of 
cores. 


New  Products 

'..TO    USH...TO    SBLL 


continued  from  page  121 
Owatonna  Pliers 


A  line  of  retaining-ring  pliers  is 
now  available  from  the  Owatonna 
Tool  Co.,  Owatonna,  Minn.  They 
are  made  to  handle  rings  from  \/g 
in.  to  10  in.  in  diameter  in  either 
internal,  external  or  universal  de- 
sign. The  company  reports  the  pli- 
er  tips  are  permanent,  that  no  re- 
placing or  setting  is  necessary  and 
are  available  in  bent  or  special  an- 
gles for  specific  applications. 

Malray  Clutch-Spring  Tool 


A  tool  for  compressing  the  pis- 
ton-return spring  on  all  automatic 
transmissions  is  offered  by  Malray 
Products,  Inc.,  P.O.  Box  47-885,  Mi- 
ami,  Fla.  This  tool  adjusts  to  fit  all 

122 


automatic  transmission  clutch 
drums.  The  adjustment  screw 
adapts  the  arms  to  the  diameter  of 
the  spring  retainer.  A  short  pull  on 
the  handle  compresses  the  spring 
and  holds  pressure  constant  while 
the  snap  ring  is  being  removed  or 
replaced. 

Vaco  Screwdriver 


Hawkins  Bearing  Press 


Vaco  Products  Co.,  317  E.  On- 
tario St.,  Chicago,  111.,  reports  use 
of  a  new  plating  process  for  blades 
of  their  screwdrivers  and  nut-driv- 
ers. The  process,  called  CNC,  re- 
sults in  a  blade  that  is  reportedly 
brighter  and  with  a  durable  finish. 
Vaco  plastic  handles  are  made  of 
Amberyl,  a  special  material  that  is 
said  to  be  break  proof,  shockproof, 
non-absorbent  and  impervious  to 
most  acids. 

Grey-Rock  Brake  Cable 


y 


A  new  line  of  brake  cables,  mar- 
keted by  the  Grey-Rock  Div.,  Ray- 
bestos-Manhattan  Inc.,  Manheim, 
Pa.,  includes  replacement  sizes  for 
all  American-made  cars.  The  com- 
pany claims  that  the  polyethylene 
sheath  which  encases  the  prelubri- 
cated  cable  assures  quiet  operation 
and  the  copper-plated  fittings  elim- 
inate rusting  at  points  of  installa- 
tion. 


>  '    ^ 


A  tool  for  removing  and  replac- 
ing pressed-on  rear  a.ile  bearings  is 
offered  by  Red  Arrow  Tow  Bar 
Manufacturing  Inc.,  P.O.  Box  741, 
Panama  City,  Fla.  The  company 
says  that  this  bearing  press  can  be 
used  on  all  American-built  cars  and 
trucks  and  on  many  foreign  cars. 
Safety  for  the  operator  is  claimed 
because  the  bearing  is  completely 
enclosed  during  the  service  opera- 
tion. 

Marvel  Hi-Rev 


Marvel  Oil  Co.  Inc.,  Port  Chi 
ter,  N.Y.,  has  announced  a  dual  i 
for  its  new  Hi-Rev.  When  added 
a  full  tank  of  gas,  it  is  said,  d) 
solvent  cleans  the  carburetor  whi 
the  car  is  being  driven,  removil 
gum,  sludge  and  varnish.  Hi-Rev 
also  said  to  remove  harmful  raofi 
deposits  when  added  to  the  < 
crankcase  oil  and  driven  for 
least  200  miles.  The  comps 
claims  that  the  use  of  Hi-Rev 
such  a  manner  will  restore  val 
and  valve  lifters  to  full  operatS 
efficiency,  renew  lost  power  and 
crease  gas  mileage. 

[continued  on  paceI 


^VC^-T  Ci^ ,  ^^x^^sSmol 


% 


New  Products 

TO    USB  •••TO    9BLL 


continued  from  page  122 


Baldwin  Oil  Filter 

J.  A.  Baldwin  Manufacturing 
Co.,  Kearney,  Neb.,  announces  the 
addition  of  a  1  in.  hex-nut  to  its 
spin-on  filters  for  General  Motors 
cars.  This  nut  is  said  to  facilitate 
removal  of  the  filter  on  certain  Bu- 


ick    and    Oldsmobile    engines    in 
which    the    filter   is   recessed   and 


Ease  the 


with  low-cost  efficient 

Kellogg  American      ^ 

Air  Compressors 


Superior  Kellogg-American  engineering  and  workmanship  keep  costly 
down-time  and  maintenance  at  an  absolute  minimum, 

Kellogg-American  compressors  assure  lower  operating  cost  and  higher 
profits  by  delivering  more  USABLE  FREE  AIR  per  kilowatt  hour. 

Warehouses  and  parts  depots  B(b  strategically  located  throughout  the 
country  to  insure  prompt  shipmefit 

Kellogg-American  will  help  you  select  the  most  effi> 
cient  and  economical  compressor  for  your  require- 
ments from  over  250  different  models;  Va  thru  20 
HP;  single  or  two-stage^  horizontal  or  vertical 


For  full  details,  see  the  Yellew  Pages  f er  the  name  ef  your 
nearest  Kellegg-Afflorican  jobbor  er  write  tO: 

KelloggAmerican 

DIVISION  SCAIFE  COMPANY  •   PITTSBURGH  35,  PA. 


there  is  not  enough  room  to  place 
a  conventional  strap  wrench  or 
plier  around  the  case. 


New 
Business  Getters 

Displays  •  Signs  •  Packages 


Capac  Promotion  Aids 


New  sales  aids  tor  the  promo- 
tion of  Capac  fuel  pump  and  igni 
tion  parts  is  being  offered  by  Wells 
Manufacturing  Corp.,  Fond  du 
Lac,  Wis.  They  include  25  by  38 
in.  window  and  counter-front  ban- 
ners, colored  10  by  8  in.  pressure- 
sensitive  decals,  fluorescent  sigm. 
booklets,  catalog  sheets  and  appli 
cation  charts.  Promotion  materials 
are  all  designed  to  complement  the 
display  of  Capac  cartons  that  are 
stocked  on  dealers*  shelves. 

Blue  Bird  Display 


7^4 


Blue  Bird  tools  for  servicing  bat*^ 
teries  are  ottered  in  a  special  pro-^ 
motion  package  with  kitchen  shears 
by  the  Bergman  Tool  Manufactur- 
ing Co.,  Inc.  1573  Niagara  St., 
Buffalo,  N.V.  The  display  is  a  self- 
contained  combination  canon  for 
presentation  on  counters  or  walls. 
[continued  on  pace  129 

MOTOR,  November  1961 


•  •• 


Nov^y 

EVERY  CARTER 

ZIP-FIT 
CARBURETOR 


VitTH 

A   RESILIENT 

LEAK-PROOF 

ALVE  SEAT! 


Starting  today,  you  can  install  the  most  efTicient  anti-flooding 
carburetor  ever  developed!  It's  the  NEW  Carter  Zip-Fit 
Carburetor,  now  equipped  with  a  resilient,  leak-proof  valve 
seat  AT  NO  EXTRA  COST!  This  rubberized,  resilient  valve 
seat  marks  another  advancement  in  Carter  ingenuity  and 
carburetor  design.  Also,  the  resilient  seat  assembly  is  avail- 
able in  Carter  Zip-Kits  for  service  of  all  popular  makes  of 
carburetors.  Check  your  inventory . , .  stock  up  with  Carter 
Fuel  System  Products. 

SELL  MORE-SERVE  BETTER-WITH  CARTER 

CARBURITORS  •  FUIL  PUMPS  •  FILTIRS 


I 


CARTER  CARBURETOR 

DIVISION  OF  ACF  INDUSTRIES,  INC. 


I 


TWAOT  w  »^*^x%\w*^'^^'*^'«*^** 


Nationally  Advertised  Parts  and  Supplies 
of  Genuine  Quality 


Recognized  everywhere  as 
a  symbol  of  prompt  service 
and  genuine  quality  parts! 


When  you  put  up  this  sign  it's  a  good  sign  you  are  prepared  to  handle  the  lion's  sharr 
of  repair  business  in  your  neck  of  the  woods! 

For  this  is  the  sign  motorists  look  for  when  they  have  car  trouble. 

It*s  their  assurance  of  prompt  service,  because  they  know  that  the  man  who  displays 
it  can  get  practically  anything  he  needs  for  any  carat  any  time  from  his  nearby  N-A*P*A 
Jobber . ,  ,  whose  stock  is  replenished  daily  by  his  nearby  N-A-P-A  Warehouse. 

And  it's  their  assurance  of  genuine  quality  parts,  because  they  know  that  N^A-P*A 
is  the  world's  largest  independent  parts  organization,  dealing  exclusively  with  the 
industry's  leading  manufacturers  . , .  such  as  those  listed  on  the  opposite  page. 

Talk  with  your  N*A-P-A  Jobber  soon.  You'll  like  the  idea  of  getting  all  your 
parts  and  supplies  from  one  reliable  source  .  .  .  and  you'll  bring  in  more  pay- 
ing customers  every  day  with  that  nationally-advertised,  nationally-recognized 
N-A-P-A  sign! 

NATIONAL  AUTOMOTIVE  PARTS  ASSOCtATION  •  29  E.  MADISON.  CHICAGO  2,  ILLINOIS 


r^if 


>^<i"V<i^,^^^^V>«l 


■^         INOINI 

Ut^^^^^'^^   Pistons,  Piston  Pins, 
Sls«ve  Assemblies.  Valves,  Valve  Springs 
and  Water  Pumps. 
Allied  Automotive  Parte  Co. 
Indianapolis,  Indiana 

MiCrOTfiSt  Timing  Gears,  Timing  Chains 

A  Sprocliets 

Microtest  Timlno  Oeare 

Cleveland  12.  Ohio 


Fan  Belts,  Air  Conditioning 
Beits,  Power  Steering  Belts,  Radiator  Hose, 
Heater  Hose,  Power  Brake  Hose 
National  Producte,  Inc. 
Denver  17,  Colorado 


,  Engine  Bearings 
Clevlte  Service  •  Cleveland  3.  Ohio 

MMOHiSOH  thermostats,  Thermo* 
Stat  Assortments 
Standard-Thomson  Corporation 

Waltham  54,  IMassachusetts 

'vrxc'voat  Gaskets  &  Oil  Seals, 

Power  Steering  Equipment. 

Victor  Manufacturing  A  Oosket  Co. 

Chicago  50,  Illinois 

ZOLLNER  Aluminum  and  Bi-IMetaillc 

Pistons 

Zoliner  Corporation  •  Ft  Wayne,  Indiana 


^^«^^^^  Tie-Rod  Ends,  Ball  Joints, 
Torsion  Bars,  Coil  Springs,  Front  End 
Suspension  Parts 
Allied  Automotive  Parte  Co. 

Indianapolis,  Indiana 


1^^  Sintermel 


Sintermet  Transmission  Discs 
American  Brakebiok  Division 

Birmingham.  Michigan 

BMIGGS  Shock  Absorbers  and 

Load  Absorbers 

Briggs  Shock  Absorber  Company 

Cleveland,  Ohio 

CLEVELAND  Universal  Joints 
Cleveland  Steel  Products  Corp. 

Cleveland  35,  Ohio 

DETROIT     Universal  Joints,  Drive 

Shafts 

Detroit  Universal  Division 

Dearborn  1,  Michigan 


Transmission  &  Overdrhre 
Gears 
Dittmer  Gear  Division  •  Auburn,  Ind. 

Jgdterai  Bail  Bearings 

The  Federal  Bearings  Co.,  Inc. 

Poughkeepsie,  New  York 


MiCmCSl  Automatic  Transmission 

Parts  and  Kits 

MicroTett  Gear  Company 

Indianapolis,  Indiana 


Clutch  Plates 
Dana  Corporation  •  Toledo,  Ohio 

RAaiTAN  Roller  Bearings 

Raritan  Bearings  •  West  Trenton,  N.  J. 


Mufflers,  Exhaust  and* 
Tall  Pipes,  Exhaust  System  Accessories 
DeKoven  Manufacturing  Company 

Racine,  Wisconsin 

5ptCCr  Universal  Joints  A  Propeller 
Shafts:  Transmissions;  Power  Take-Offs; 
Clutches;  Hub/Lok;  Axles; 
Dana  Corporation  •  Toledo,  Ohio 
"VXCivoat  Automatic  Transmission 
Pinion  &  Wheel  Seals 

Victor  Manufacturing  A  Gasket  Co. 

Chicago  50,  Illinois 

^  ILECTRICAL  A  8APITY 


P**^  Brake  U 


Brake  Lining,  Clutch  Facings. 

American  Brakebiok  Division 

Birmingham,  Michigan 


dlKni 


IRS  Ignition  Sets  (Ignition 
Radiation  Suppression),  Vinyl  and  Lac- 
quered Braid  Primary  Wire,  6  &  12  Volt 
Battery  Cables  &  Ground  Straps,  Terminals 
Belden  Manufacturing  Company 
Chicago  80,  Illinois 

line  R  PUT  Tire  Valves.  Accessories 
Bridgeport  Brass  Company 

Bridgeport  2,  Connecticut 

CCNIJII  Ignition  and  Electrical  Parts 
The  Echlln  Manufacturing  Company 

Branford,  Connecticut 

Windshield  Equipment  for 
Motor  Vehicles 

Trico  Products  Corporation 

Buffalo,  New  York 

(^  TUNG-SOL  Directional  Signal  Flashers 
Tung-Sol  Electric,  Inc.  •  Newark,  N.  J. 

UniTCD  Hydraulic  Brake  Parts,  Brake 
Fluid,  Parking  Brake  Cables  and  Assem- 
blies, Power  Brake  Kits.  Speedometer 
Cables  and  Casings,  Fuel  Pump  Kits 
United  Parts  Division 
The  Echlln  Manufacturing  Company 
Chicago  7,  Illinois 

VloALL     Turn  Signals  and  Switches; 
Reflex  Reflectors:  Truck  Mirrors;  Flares; 
Lights— Clearance  Marker,  Stop  and  Tail, 
Emergency.  Fog,  Driving  and  Back  Up. 
Vehicle  Products  Company 
Cincinnati  10,  Ohio 


'  Brass  Fittings,  0(1  &  Gas 
Lines,  Controls,  Hydraulic  Brake  Fittings, 
Power  Steering  Hoses 
The  Weatherhead  Company 
CItvtiand.  Ohio 

\  TOOLS  A  IQUIPMINT^  '\ 

B*  K  Test  Equipment  for  Engines.  Auto- 
matic Transmissions,  Electrical  and  Cool* 
Ing  Systems. 
B*K  Service  Products 
Indianapolis,  Indiana 


Hydraulic  and  Mechanical 
Jacks;  Specialized  Service  Handling 
Equipment 

Edgewater  Automotive  Division 
St  Joseph,  Michigan 

TUmBnUSin  a  complete  line  of  hantf 
tools  for  automotive  mechanics;  plus  spe- 
cialized tools  for  repair  and  adjustment  of 
automatic  transmissions. 
The  New  Britain  Machine  Company 
New  Britain,  Connecticut 

t§&§ilM§itit  Heatmaster-Electronic 
Muffler  Removal  Tool,  Kutmaster— Preci- 
sion Pipe  Cutter,  Pipe-rounder  and  Pipe 
expander— Safety  Fit  Tools 

DeKoven  Manufacturtng  Company 

Racine,  Wisconsin 

^AMIAI^AHCE  4  MIIITMMa  J 

BAUCAMP    Miscellaneous  Parts  for 
Ford,  Chevrolet.  Plymouth  and  other  pop- 
ular cars:  Rubber  Products,  Switches/* 
Starter  Drives. 
Balkamp,  Inc.  •  Indianapolis,  Indiana 

B*K    Service  and  Supply  Necessities 
(more  than  1600  numb^s) 
B*K  Service  Products 
Indianapolis,  Indiana 

MACS  Automotive  Polishes  and  Chem* 

icals 

Mac*s  Super  Sloss  Co.,  Inc. 

Los  Angeles  42,  California 

MMTII4EI0II    Automotive  Colors. 

Undercoats,  Thinners  and  Reducers,  spe* 

cialties 

The  Martln-Senour  Company 

Chicago  8,  Illinois 


Contour  Replacement 
Front,  Rear  and  Trunk  Mats 
Prospect  Rubber  Company 

Cleveland  3,  Ohio 

MOiHfMfD  Fasteners,  Screws,  Nuts 
and  Bolts,  (Used  Everywhere). 
Rockford  Screw  Products  Co. 

Rockford,  Illinois 

tl  oyliy  Floor  Mats,  Litter  Baskets 
Rubbermaid,  Inc.  •  Wooster,  Ohio 


N*A*P*A  "Parade  of  Parts"  serves  repairmen  everywhere  through  3,000 


Jobbers 


vn 


MOTOR,  November  ]96i 


and  service  •  •  • 
an  unbeatable  combination! 

^:^  STOCKS  INDIVIDUALLY  TAILORED  FOR  YOU 

^p-  THE  PART  YOU  WANT  WHEN  YOU  NEED  IT 

^^p^  BALANCED  INVENTORY-FAST  TURNOVER 

"V-  EVERY  PART  A  GUARANTEED  SALE 

^^^  ANNUAL  MODERNIZATION 

"V  EVERY  DOLLAR  YOU  INVEST  100%  PROTECTED 


New 
Business  Getters 

Displays  •  Signs  •  Packages 


continued  from  page  124 

The  shears  are  separately  boxed  and 
attached  to  the  three-piece  battery 
tool  kit  in  a  hang-up  pouch. 

S-K/Lectrolite  Promotion 


MMiiiipyeiiut 


S-K/Lectrolite,  3535  W.  47th  St., 
Chicago  32,  111.,  offers  three  pop- 
ular-size socket  sets  packaged  for 
Christmas  promotion.  Printed  in 
green  and  red,  the  special  cartons 
are  designed  to  serve  not  only  as  a 
personalized  gift  pack,  but  as  a  dis- 
play as  well.  Also  included  in  the 
company's  Christmas  promotion  is 
the  L-8  display  of  Lectrolite  adjust- 
able wrenches  on  a  display  panel. 

Bosch  Change-A-Sign 


■^^:^^- 


Robert  Bosch  Corp.,  40-25  Cres- 
cent St.,  Long  Island  City  1,  N.Y.,  is 
offering  an  advertising  device 
called  Change-A-Sign.  This  display 
stands  on  a  counter  or  hangs  from 
the  ceiling.  The  company  plans  to 
send  out  new  posters  periodically 
for  installation  in  the  sign. 

MOTOR.  November  1961 


AP  Muffler  Tags 


mw  fMtn 


Muffler  inspection  tags  are  now 
available  to  dealers  from  the  AP 
Parts  Corp.,  AP  Bldg.,  Toledo, 
Ohio.  When  the  inspection  tags  are 
filled  out  after  inspection  of  the  ex- 
haust system,  the  motorist  will 
know  the  condition  of  his  muffler, 
tailpipe,  exhaust  pipe,  brakes  and 
clamps.  This  tag  can  be  placed  on 
the  steering  wheel  or  on  the  dash 
where  the  customer  can  see  it  be- 
fore leaving  the  premises. 

Columbus  Banner 


A  giant  banner,  10  ft.  long,  pro- 
rr.oting  Columbus  shock  absorbers 
is  now  available  from  the  Colum- 
bus Parts  Corp.,  1801  Spielbusch, 
Toledo,  Ohio.  It  is  designed  as  an 
attention  getter  and  can  be  used  on 
walls,  in  windows  or  across  a  coun- 
ter front. 

Tung-Sol  Merchandiser 


A  selection  of  60  heavy-duty,  12- 
volt  miniature  lamps  in  a  transpar- 
ent plastic  merchandiser  and  stock 
bin  is  now  available  from  Tung-Sol 
Electric  Inc.,  1  Summer  Ave.,  New- 
ark 4,  N.J.  Labeled  the  60HD 
Lamp  Assortment,  the  unit  con- 
tains 10  each  of  the  most  popular 
heavy-duty  type  lamps  for  use  on 
trucks  and  buses. 

[continued  on  pace  130 


1MHA  im^ 

•  FLOW  AUTOMATICALLY! 

•  SHUT   OFF   AUTOMATICALLY! 

•  FILL   TO    CORRECT    LEVEL! 

•  B!G    S'/i-QUART   CAPACITY 

Ken's  New  B-70  Automatic  Battery 
Filler  quickly  fills  to  correct  level — 
shuts  off  automatically.  No  spills  .  ,  . 
No  dripping.  Ideal  for  dry  charge 
batteries*  Both  valve  and  container 
are  made  of  high-impact  styrene  and 
polyethylene  to  withstand  long,  hard 
use  with  either  water  or  battery  acids. 
Also  features  the  only  automatic  valve 
for  which  all  parts  are  replaceable! 


Dual- Automatic 
FILLER  and  TESTER 

Another  "first*'  by  Ken,  this  B-7T  Auto- 
motic  Filler  and  Tester  is  combined  in  a 
single  unit  to  make  battery  service  o 
one>sfop  operation.  Fills  bottecies  fo  cor- 
rect level  outomaticolly. 
Tests  either  6  or  1 2  volt  systerrts  with 
visual  trouble  indicator.  Extra  wire,  with 
simple  clip,  makes  If  easy  to  locate  many 
other  car  shorts,  _    _^^ 

B-71 


Find  trouble 
fast  and  easy 

•  Sell  nrvore  charges 

•  Sell  more  botteries 

•  Sell  more  service 


CALL  YOUR  JOBBER 

__^-^^  Put  one  of  these  sales  buildert 
-™  •    lo  work   for  you  now! 


M 


Gel  your  popkei-sUe  copy  of 
Ken's  all-new.  rompteie-line 
catalog.  Ask  your  jobber  or 
write  Ken  direct. 


ti^ 


New 
Business  Getters 

Displays  •  Signs  •  Packages 


continued  from  page  129 

3M  Reflector  Display 

A  display  assortment  of  minia- 
ture, reflective  red  stop  signs  has 
been     announced     by     Minnesota 


■  ^:'-' 


x 


how  to  turn  thin  air... 


into  fat  profits! 


Over  14,000  cubic  feet  of  air  are  needed  to  burn  one  gallon  of  gas.  Even  an  average 
cubic  foot  of  air  contains  a  million  particles  of  dust... dust  that  chokes  filters,  ruins 
gas  mileage  and  engine  performance.  A  new  lee  Air  Filter  turns  that  dust  into 
money.  Here's  how:  it  takes  only  two  minutes  for  you  to  install  a 
flameproof  LEE  Air  Filter— and  you  make  a  $2  profit  on  every  one !  You 
earn  big  profits  on  lee  dual-action  oil  and  gas  filters  too.  And,  because 
all  LEE  filters  meet  or  exceed  SAE,  OEM  and  U.S.  Government  specs, 
you  know  you're  selling  quality.  See  your  distributor  or  write  today. 


LEE 


originators  of  the  Flame-Proof  Air  Filter 
for  protection  ag^ainst  underhood  fires. 


OLEE  FILTER  CORPORATION,  EDISON,  NJ.  Canada:  3  Parnell  Ave.,  ScarhortmgKOnt. 


Mining    and    Manufacturing 
900  Bush  Ave.,  St.  Paul  6,  Mi 
Each  %\/2  by  11   in.  card  holcb' 
stop  signs  packaged  and  sealed,  i 
per  transparent  envelope.  Indiv 
ual  signs  are  2  by  2  in. 

Standard  Counter  Display 


•^; 


-^^: 


A  new  counter  merchandiser 
been  designed  by  Standard  Xi 
Products     Inc.,  '37-18      North( 
Blvd.,  Long  Island  City  1,  N.Y.. 
display  its  battery  post  and  t 
nal  cleaners.  This  display  holds 
en  combination  tools  and  three 
placement    brushes.    The    functii 
of  the  tool  is  explained  on  the  di*! 
play    panel    with    illustrations   loi 
show  its  correct  use. 


NEW 
LITERATURE 

Booklets  •  Catalogs  ♦  Manuals 


INVENTORY  CONTROL  CM- 
ALOG— This  16-page  catalog  sheik's 
the  firm's  Visuniatic  system  of 
stocking  parts.  The  company-sug- 
gested method  is  shown  along  will 
new  ideas  for  inventory  control 
all  its  ignition  and  brake  par 
Echlin  Manufacturing  Co.,  Echlsd 
Rd.  and  U.S.  Route  1,  Branfoc  ^ 
Conn. 

•        • 

NEW     CAR     COLORS-A     com 

plete  directory  of  1962  car  colors 
with  samples  of  all  leading  domes 
tic  cars  and  trucks  is  offered.  The 
directory  includes  an  interchanet^ 
chart  and  an  innovation  which 
quickly  identifies  the  four  major 
categories— lacquers,  acrylics,  enam- 
els and  specialties.  Martin-Senoiir 
Co.,  2500  S.  Senour  Ave..  Chira?o. 
III.  [continued  on  page  132 


(SO 


MOTOR,  November  1961 


THE 


a^^LINE 


...Your  Guarantee 
of  PERFECT 
MATCHED-PERFORMANCE 


McOUAY 


gs,  pistons,  pins,  bearingSp  valve 
n  parts,  water  punnps,  cliassis 
is?  All  parts  in  the  McQuay- 
rris  line— designed  and  manu- 
tured  to  the  same  high  standards 
(uaiity  and  precision— are  known 
uniform    performance    and 


longer  service.  Your  McQuay- 
Norris  Wholesaler  is  "replacement 
parts  headquarters"  to  mechanics 
all  over  the  country  who  have 
experienced  the  satisfaction  of 
working  with  the  McQuay-Norris 
line.  Use  them  on  your  next  job. 


QUAY-NORR/S  MANUFACTURWAQ  CO.,  ST.  U0U\S*T0¥^0V\"^O 


NEW 
LITERATURE 

Booklets  •  Catalogs  •  Manuals 


continued  from  page  130 

TUNEUP  HANDBOOK-A  new- 
ly published  tune-up  handbook 
containing  60  pages  of  facts,  figures 
and  illustrations  is  now  available. 
It  is  designed  to  guide  the  reader 
through  step-by-step  procedures  in 


all  tune-up  operations  while  using 
modern  tune-up  equipment.  Sun 
Electric  Corp.,  Harlem  and  Avon- 
dale,  Chicago  31,  111. 

•     • 

ELECTRICAL  TEST  GUIDE- 
Two  new  service  testing  guides  are 
now  being  offered.  One  covers  volt- 
age regulators,  6-,  12-  and  24-volt 
units.  The  other  covers  checking 
ignition,  charging  and  starting  sys- 
tems on  cars  and  light  commercial 
vehicles.  Lucas  Electrical  Services, 
Inc.,  501-509  \V.  42d  St.,  New  York, 
N.Y. 


m    Ik 


BRAKE  SHOP 


Here's  everything  you  need  to  become  a  complete 
brake  sennceshop.  With  ii  Star  Space-Saver  Brake 
Shop  you're  ready  to  handle  any  brake  job  from 
start  to  finish  — with  the  precision  equipment  to  do 
the  best  brake  work  in  your  area.  The  Star  Space- 
Saver takes  less  than  five  square  feet  of  floor  area, 
rolls  anywhere  on  swivel  casters. 

You  can  buy  the  Star  Space  Saver  Brake  Shop 
now,  on  Star's  Pay-out-of-Profits  Finance  Plan. 
Mail  the  coupon  for  demonstration  proof! 


STAR  MACHINE  &  TOOL  COMPANY 
205  Sovfheatf  6fh  St.,  Mpls.  14,  Minn. 

Yes!  I'd  like  to  see  what  ttie  Star  Space-Saver  Brake 
^    Shop  can  do  for  me. 


MAIL  THIS  COUPON 
i  WE'LL  SEND   A    DEMONSTRATION 
TRUCK  TO  YOUR  SHOP! 


FOREIGN  CAR  SERVICE-Two 
service  aids  giving  information  hs 
foreign  cars  have  just  been  re 
leased.  They  are  called  Tune-lp 
Guide  (Tg'4()2)  and  Ser\ice  Hini$ 
booklet  (SH  400) .  The  former  is  a 
three-tab  wall  chart  for  use  as  i 
reference.  It  covers  ignition  sysrems 
and  valve  clearances  on  practialk 
all  imported  cars.  Ser\ice  Hints  h 
a  reference  booklet  and  a  suppl^ 
ment  to  the  owner's  handbooL 
Weatherhead  Co.,  300  E.  ISlsiSt, 
Cleveland  8,  Ohio. 


TIRE  AND  TUBE  REPAIR 
EQUIPMENT-A  new  eightpa^ 
illustrated  catalog  describing  \k 
firm's  complete  line  of  tire  and 
tube  repair  equipment  and  related 
materials.  Printed  to  fit  all  binden, 
it  gives  facts  and  details  of  products 
including  clamps,  valves,  tools  and 
patches.  Free.  The  Dill  Manufac- 
turing Co..  700  E.  82d  St,  Cbe 
land  3,  Ohio. 

•      • 

POWER  STEERING  CATALOG 
—This  20-page  catalog  gives  speri^ 
fications  on  overhaul  sets,  factoid 
duplicate  sets,  individual  parts  and 
hose  assemblies  for  different  power 
steering  systems.  It  covers  General 
Motors,  Chrysler  and  Ford  passes 
ger  vehicles  from  1952  to  1961.  All 
vehicles  are  shown  in  alphabeiicd 
order.  Free.  McCord  Corp.,  Detroit 
11,  Mich. 

MOTION     PICTURES-Xlean 

Up  With   Cleanliness,"  a  16  ram 
motion    picture     color    film  with 
sound,  is  offered  for  showing  in  lo 
cal  service  stations.  The  film  sire* 
es  the  importance  of  good  senicc 
station  appearance  and  the  aisiom- 
ers'  satisfaction  that  it  brings.  Al^i 
included    in    the    film    are  various 
methods  of  engine  cleaning.  Free. 
Grey  Co.   Inc..   GO   Eleventh  Ave., 
N.E.,  Minneapolis.  Minn. 


LIFT  BULLETIN-Bulletin  L-151 
covers  the  company's  line  of  Pover 
Master  Lifts  for  cars,  trucks  and 
buses.  The  12-page  bulletin  gi^ts 
illustrations,  descriptions  and  spec 
ifications  on  their  two  and  ihrer 
post  power  master  lifts.  Included 
are  listings  for  accessory  senice. 
adapters  and  attachments.  Free 
Lincoln  Engineering  Co.,  40H^ 
Goodfellow  Blvd.,  St.  Louis  20.  Ma 


fS^ 


MOTOR,  November  1961 


PROFIT   T^VINS 


COMPLETE  OIL  SEAL  DEPARTMENT  WIT 
e  STOCK  AND  CABINET  OF  YOUR  CHOICE 

^t  a  combination  for  good  profits  on  wheel  services— and  again  it's  from  Chicago 
^liide.  Alone  or  as  twins,  C/R  merchandising  cabinets,  tailor-ordered  stocks  and 
'  installation  tools  make  the  finest  service  combinations  in  the  field.  And,  to  help 
sell  wheel  services  C/R  has  an  unmatched  promotion  package  for  you.  Ask  your 
'  supplier  for  all  the  details— espectafty  about  the  new  C/R  modular  cabinet  that 
*  interlocks  side  by  side  or  stacks  top  to  bottom  to  give  you  the  most  complete 
^k  in  your  vicinity! 

CHICAOO  RAWHIDB   MANUFACTURINO  COMPANY 

8«rvlc«  Sal««  Division  Chicago  22,  Illinois 


In  Canada:  Chicago  Rawhide  Products  Canada  Limited,  Branttord,  OnXauo 
Exffort:  Geon  International  Corp.,  Great  Neck,  New  York 


9/  Provd  Performance 


Morris  Has  Automatic  Drive 


The  Morris  Oxford  Traveler  sta- 
tion wagon,  introduced  in  England 
last  month,  is  available  with  a  Borg- 
Warner  automatic  transmission.  Pis- 
Con  displacement  has  been  increased 
from  91  to  99  cu.  in. 

Morris  four-door  wagon 


Get  into  the  money-making  small  motors  field  —  with- 
out stocking  hundreds  of  motors!  —  with  Everhot's 
No.  M-8Q2  **Duo"  Assortment!  Contains  only  two 
UNIVERSAL  motors  to  replace  85%  of  your  car  and 
track  heater,  defroster  and  air-conditioner  motor  replace- 
ment needs!  You'll  have  the  right  motor  ON  HAND 
practically  every  time!  Your  profit:  37%  plus  installa- 
tion profits! 

•  Floating-type  mounting  studs! 

•  Shaft  rotation  easily  changed! 

•  Uses  minimum  current  at  high  RPM! 

•  Shaft  adaptor  for  either  5/16"  or  threaded  end! 

New  Line  of  Electric  Wiper  Motors! 
Write  for  new  Everhot  Small  Motors  Catalog  No,  MSSL 


". . .  of  comse 
I  cam  see  why 
Everbofs 
No.  MSOl  ''Duo'' 
SmaU  Motors 
Assortment  is 
so  popular." 


fer) 


.«  ""■••Of- —  ^ 


M-Mtt  "Dvo"  DMbr 
7^  X  7^  •#  spoctl 


EVERHOT  PRODUCTS  COMPANY 

2001-9  WmI  Carroll  Avmnm 
Oiicogo  \%  llliiioii 


f4 


Survey  Shows  Good  Service 
Is  Best  Sales  Tool 

Sixty-four  per  cent  of  motorisis 
deal  regularly  with  one  service  sta- 
tion. Good  service  was  the  princi 
pal  reason  given  for  steady  patron- 
age. Station  convenience  was  sec- 
ond, brand  of  gasoline  and  prod 
ucts  third,  and  fourth,  customen 
like  the  station  operator. 

These  facts  were  among  those 
revealed  in  a  research  study  made 
by  The  Saturday  Evening  Post. 
The  report,  titled  **The  Saturday 
Evening  Post  Automotive  Survey/' 
is  based  on  this  year's  first  quarter 
and  covers  2,477  interviews. 

According  to  the  survey,  59  per 
cent  of  motorists  who  replaced 
spark  plugs  owned  two-  to  four-year 
old  models.  Of  the  43  per  cent  who 
bought  batteries,  cars  were  four  to 
six  years  old.  Sixty-six  per  cent  who 
replaced  mufflers  owned  three-  to 
seven-year  old  vehicles.  And  71  per 
cent  of  tune-ups  performed  were 
on  cars  in  the  two-  to  seven-year 
bracket. 

Garages  Rate  High 

Where  did  motorists  buy  replace- 
ment parts  and  services?  For  tunc- 
ups,  garages  ranked  first  with  41 
per  cent.  Service  stations  were  sec- 
ond with  28  per  cent  and  car  deal- 
ers third  with  20  per  cent.  Twenty- 
seven  per  cent  bought  mufflers  at 
service  stations,  26  per  cent  at  ga- 
rages and  7  per  cent  at  dealers. 

Twenty-six  per  cent  purchased 
their  batteries  at  service  stations, 
22  per  cent  at  garages  and  20  per 
cent  at  automotive  supply  stores. 

On  spark  plugs,  32  per  cent  pur- 
chased units  at  gasoline  stations, 
29  per  cent  at  garages  and  19  per 
cent  at  automotive  supply  stores, 

^OT  Q^^ ,  Hwcmber  1961 


They 
dont  k 
tension 


AHERKM  HAMMERED 


stainless  steel  oil  rings 


Mercury  Unveils 
New  Meteor 


continued  from  page  49 

absorb  road  shock.  Front  shock  ab- 
sorbers are  equipped  with  rebound 
cutoff  valves  to  limit  front  suspen- 
sion travel. 

The  rear  leaf  springs  are  shack- 
led at  both  ends.  A  lever  arm  ex- 
tending from  the  front  shackle  is 
encased  by  a  large  block  of  rubber 
in  the  shackle  bracket.  When  the 
rear  wheels  strike  a  bump,  the  rear 


axle  and  spring  move  backward 
slightly,  compressing  the  rubber 
block.  The  amount  of  rearward 
movement  increases  with  the  force 
of  the  impact.  Further  insulation 
against  road  and  axle  noise  is  pro- 
vided by  butyl  rubber  inserts  in  the 
spring-clip  plates. 

Forces  transmitted  by  the  front 
suspension  are  carried  through  the 
front  torque  boxes  to  the  side  rail 
rocker  panels.  The  torque  boxes 
are  box-section  structural  mem- 
bers immediately  in  back  of  the 
wheels.   They   are   separated   from 


When  the  Car  is  Over  % 


...it's  time  to 
citangethe 

MOTOR 
MOUNTS 


Motor  mounts  take  quite  a 
beating— and  after  3  years 
"They've  had  it".  Constant 
torque  reaction  and  oil  soak- 
ing reduces  their  effective- 
ness. Preventive  mainte- 
nance experts  recommend 
an  automatic  motor  mount 
check-up  on  every  car  three 
years  old  or  more. 

IMPORTANT.  Save  time  and 
grief— install  motor  mounts 
in  sets— front  and  rear— 
and  use  the  time  saving  in- 
stallation assembly  kits. 


i 

i 

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GO  ALL          js^       ^ 

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THE  WAY       i^9       ^P 

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am:y.'^    >-'.»I«!«r.'.^C% <►":*->.  '*»?•>/»>■'.'*.*>.-  ^.-.>>3V»>»J!i^i>^%^»CtK^^X^-^'v'J<«.•*C»-.%:<A,'.V 

-  .  -  -                                         .V    -  :.5a 

Fonn  No.  161 

DOAN  MANUFACTURING 

A  DIVISION  Of  ANCHOR  INDUSTMiS,  INC. 

1725  LONDON  RD.  -  CLEVELAND  12,  OHIO 


Sfi 


the  floor  pan  by  a  ^  in.  gap.  As  a 
result,  road  shock  does  not  travel 
directly  into  the  floor  pan.  The 
rear  engine  mount  is  attached  to 
No.  2  crossmember,  which  is  bolted 
to  the  torque  boxes.  Front  fenders 
are  also  bolted  in  place  for  easier 
removal  and  replacement  in  the 
event  of  damage.  The  rest  of  the 
body  is  of  all  welded  construction. 
Major  underbody  structural  mem- 
bers are  of  galvanized  steel  to  re- 
sist corrosion  and  primer  contain- 
ing zinc  is  used  for  further  protec- 
tion. 

The  Meteor  chassis  requires  lub- 
rication at  30,000-mile  inter%'ak 
Through  the  use  of  molybdenum 
disulphide  grease,  repacking  of 
wheel  bearings  and  universal  joints 
has  been  extended  to  the  same 
mileage. 

Brakes  Self-Adjusting 

Brakes  are  self-adjusting,  duo- 
servo  type  with  total  lining  area  of 
165  sq.  in.  Drums  are  stress-relieved 
by  annealing  after  casting  and 
rough  machining.  Power  brakes 
and  linkage-type  power  steering 
are  optional. 

A  three-speed  manual  transmis- 
sion is  standard  on  all  models.  An 
interlock  in  the  linkage  prevents 
shifting  into  low  or  reverse  until 
the  clutch  is  fully  disengaged.  Over- 
drive is  available  with  the  V-8  en 
gine  only.  A  two-speed  automatic 
transmission,  similar  to  the  one 
used  on  Monterey  and  Comet,  is 
optional  with  either  engine.  Trans 
missions  and  axles  require  no  pe- 
riodic draining  and  refilling  of  lu- 
bricant. 

Axle  Ratios  Listed 

Rear  axle  ratios  with  manual 
transmission  are  3.50  to  1  with  the 
()  cyl.  engine  and  3.25  to  1  with  the 
V-8.  The  latter  ratio  is  also  used  in 
6  cyl.  cars  with  automatic  trans- 
mission. The  V-8  with  automatic 
has  a  ratio  of  3.00  to  1 .  while  V-8's 
with  overdrive  use  a  3.50-to-l  ratio. 
Tire  size  is  6.50  x  14. 

The  new  221  cu.  in.  V-8  engine 
is  only  75  lb.  heavier  than  the  6, 
due  to  compact  design  and  the  use 
of  a  new  thin-wall  casting  process. 
The  crankcase  is  split  at  the  center 
line  of  the  crankshaft.  Balance  sec- 
tors are  incor[x>rated  in  the  flv- 
wheel  and  the  crankshaft  pulley. 
These  additional  weights  make  it 
[continued  on  page  138 

>\Q^-\Q^^  November  1961 


NOW  A  NEW  WORLD  OF  WORTH  ^m^ 

OPENS  A  NEW  WORLD  OF  OPPORTUNITY  FOR  CHEVROLET  DEALERS! 


Impala  Sport  Coupe— that  roof  line  looks  enough  like  a  convertible's  to  be  onel 


For  '62,  Chevrolet  dealers  have  a  new  world  of  worth  to  please  just  about  anybody.  Luxurious  new  Jet- 
smooth  Chevrolets  for  people  who  want  all  the  room,  refinement  and  riding  comfort  they  can  lay  hands  on. 
The  totally  new  line  of  Chevy  II's  for  the  customer  who  wants  modem  basic  transportation  in  the  best 
Chevrolet  tradition.  Nine  saucier-than-ever  Chevy  Corvairs  for  driving  enthusiasts  who  want  spwts  car 
spice  on  a  budget.  And,  for  those  who  are  looking  for  the  ultimate  in  sporty  driving,  the  '62  Corvette. 


NEW 


II 


modern  basic  transportation 
in  its  finest  fashion  ! ! ! ! ! ! 

Here's  a  new  line  of  cars  that 
means  new  customers!  A  new- 
size  car  that's  easy  to  park,  pack 
and  pay  for.  There's  a  choice  of 
a  thrifty  4-  or  spunky  6-cylinder 
engine  in  most  models.  And  it 
rides  big-car  smooth,  too. 

*toon  to  be  available 


Chevy  n  Nova  400  Convertible* 


Corvair  Monza  Club  Coupe 
MOTOR,  November  1%1 


'62  CORVAIR  MONZA 

the  car  that  puts  sport  in  the  driver's  seat! 

All  spruced  up  to  make  an  eveA  bigger  hit  on  the 
road  and  in  the  showroom  is  the  '62  version  of 
the  Corvair.  It's  got  saucier  styling,  snappier 
interiors  and  bigger  brakes  to  team  up  with  that 
sure-footed  rear-engine  traction.  Here's  sports 
car  scamper  served  up  family  style! 


w 


Mercury  Unveils 
New  Meteor 


continued  from  page  136 

possible  to  cut  the  size  of  the  crank- 
shaft counterweights,  reducing  the 
space  required  by  the  shaft. 

Rocker  shafts  and  brackets  are 
eliminated  through  the  use  of  ball- 
pivot  rocker  arms,  individually 
mounted  on  studs.  The  hydraulic 
valve  lifters  supply  oil  to  the  rock- 
ers through  hollow  push  rods. 

There  is  no  manifold  heat  con- 


trol valve.  Heat  from  the  exhaust 
manifold  passes  through  the  intake 
manifold  crossover  to  aid  in  vapor- 
izing the  fuel.  Additional  heat  is 
supplied  by  water  in  the  heater  in- 
let line,  which  circulates  through 
an  aluminum  spacer  under  the  car- 
buretor. This  arrangement,  also 
used  on  the  6  cyl.  engine,  helps 
prevent  carburetor  icing.  Automat- 
ic chokes  are  standard  on  both  en- 
gines. 

The  170  cu.  in.  6  cyl.  engine  is 
the  same  as  the  optional  Comet 
powerplant.  Improved  lubrication 


Everythini  You  Need 

For  Automatic  Transmission  Repairs 

hits 
hits  Kits 
Servico  Inforniation 

(Wall  Charts,  Manuals,  Catalogs,  Field  Clinics) 


See  Your  N*A*P*A  Jobber 


•  For  complete  parts  service  for  automatic  transmis- 
sions on  cars  of  all  makes,  models  and  ages  .  •  •  for 
the  latest  approved  techniques  of  adjustment,  repairs, 
or  complete  overhauls  .  •  •  contact  your  N*A«P«A 
Jobber,  a  good  man  to  know. 


of  the  rocker  arms,  new 
rings,  a  vibration  damper  ant 
cated  center  crankshaft  co 
weight  are  1962  changes  ini 
to  improve  smoothness  and 
bility  and  reduce  engine  and 
line  noise. 

Recommended  oil  change 
val  is  6,000  miles  for  both  a 
A  new  filter  has  the  bypass  va 
cated  on  top,  instead  of  at  tl 
tom,  to  prevent  circulate 
sludge  and  other  foreign  ma 
the  valve  should  op>en  due 
clogged  filter.  Factory-fill 
coolant  has  a  specified  drain 
val  of  80,000  miles. 

Meteor  styling  shows  tin 
coin-Mercury  family  infl 
with  a  Continental  roof  lin 
grille  and  taillights  resei 
those  of  the  Monterey.  Tlu 
cury  name  appears  on  the 
and  deck  lid,  while  Meteor 
fication  is  on  the  front  fend< 

Gauges,  rather  than  li^ 
used  to  indicate  current  dra 
oil  pressure. 

THE  END.  NOW  TURN  BACK  TO  » 


Expands  Highway  Re§e 

To  help  states  plan  futioc 
way  construction,  the  Autoo 
Safety  Foundation  announc 
will  expand  its  highway  res 
program.  The  first  project  i 
the  new  program  will  be  a  i 
for  the  state  of  Washington. 


-DEATHS- 


JSg 


B.  F.  HUTCHINSON.  72.  a  for 

vice    president    and    treasurer 
Chrysler  Corp.,  died  recently. 

Mr.  Hutchinson  joined  the  N 
well  Corp.  in  1921  and  was  ane 
associate  of  the  late  Walter 
Chrysler.  He  later  became 
president  and  treasurer  of  the 
and  assumed  the  same  post  « 
Chrysler  was  formed  in  1925. 

He  also  served  as  chairman  ol 
Plymouth    Motor    Corp.,  as 
president  of  De  Soto  Motor  C 
and  vice  president  of  Dodge  & 
ers  Corp.  He  retired  in  1954. 

HENRY  B.  SIROTEK,  Illi 
Auto  Electric  Co.,  died  last  mc 
He  was  one  of  the  co-foundc 
the  Assn.  of  Diesel  Specialists 
served  as  its  second  presiden 
1959  and  1%0. 

^^TOR,  No\«mte 


LT  CORROSION  IS  BAD  BUSINESS; 
^KE  IT  GOOD  BUSINESS  FOR  YOU! 


my*  Multi-Job  Washer  de-salts  and  de-ices 


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1.  Saves  your  customers  money;  makes  money 

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eaner.  It  is  a  year-around  money  maker.  Cleans 
for  $5  to  $6;  washes  cars;  cleans  parts,  equip- 
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In  Canada:  Hypressure  Jenny  Sales  &  Service,  Ltd., 
517  Jarvis  St,  Toronto  5,  Ont,  (C.S.A.  Approved) 

R,  November  196 J 


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)R  ANYli,  V4, 1  TON  TRUCK 


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ff  SES  SAME  SIZE  TIRES 

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"  MADE  100%  SAFER 

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Male*  and  Siz«  Dtaivr  Cost 


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Ch<v.  Vi  Ton 
Chev.  %-1  Ton 
Dodge  Vi  Ton 
Dodge  %  Ton 
Ford  Vi  Ton 
Ford  %  Ton 
IHCViTon 
IHC  %  Ton 
Willys  All 

Used  by  Sportsmen— Farmers— Contractors 
—Camper  Haulers- Small  Wreckers— Pull- 
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40  Models  Available  

Dealer's  cost  in  lots  of  three,  Willys  and 
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jobbers  and  100  warehouses.  Free  chrome 
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DUALMATIC 

PO    BOX  419  LONGMONT,  COLORADO 


Mark  X  Jaguar  Unveiled 


Succeeding  the  Mark  IX,  this  new 
Mark  X  Jaguar  bowed  in  England. 
Powered  by  a  265  hp,  6  cyl.  en- 


gine with  double  overhead  cam- 
shafts, car  also  has  independent 
rear  suspension  and  disc  brakes 


Ford*s  New 
Fairlane  Bows 


continued  from  page  53 

The  221  cu.  in.  V-8  departs  from 
previous  Ford  designs  as  the  result 
of  engineers'  efforts  to  achieve  min- 
imum weight,  size  and  cost.  The 
crankcase  structure  ends  at  the 
crankshaft  center  line,  in  contrast 
to  the  usual  Ford  Y-block  construc- 
tion. Water  jackets  do  not  extend 
the  full  length  of  the  cylinders. 

External  balance  sectors  are  in- 
corporated in  the  crankshaft  pul- 
ley and  flywheel.  Adding  these  bal- 
ance weights  makes  it  possible  to 
use  smaller  counterweights  on  the 
crankshaft,  cutting  down  engine 
width  and  height. 

With  the  exception  of  the  die- 
cast  aluminum  front  cover,  all 
structural  parts  of  the  engine  are 
cast  iron.  A  newly  developed  thin- 
wall  casting  process  makes  it  possi- 
ble to  produce  sections  of  uniform 
thickness.  Since  it  is  unnecessary  to 
provide  extra  metal  as  protection 
against  core  shifting,  walls  may  be 
cast  only  as  thick  as  necessary  for 
adequate  strength.  The  V-8  engine, 
therefore,  weighs  only  about  75  lb. 
more  than  the  6. 

Valve  Train  New 

The  valve  train  is  new  to  Ford. 
Individual  rocker  arms  pivot  on 
balls  attached  to  studs  pressed  into 
the  head.  Rockers  are  lubricated 
by  oil  which  flows  from  the  hy- 
draulic lifters  through  hollow  push 
rods.  To  prevent  hot  spots  and  pos- 
sible head  distortion,  valves  are  ar- 
ranged so  that  no  two  exhausts  are 
next  to  each  other.  Valve  guides 


are  integral  in   the  cylinder  head. 

Combustion  chambers  are  wed«;^ 
shaped:  The  8.7-to-l  compression 
ratio  permits  operation  on  regular 
fuel.  Ports  for  the  18  mm  spark 
plugs  are  located  toward  the  outer 
edge  of  the  chamber  between  \k 
two  valves. 

The  two- barrel  carburetor  is 
mounted  on  top  of  a  water-heated 
aluminum  spacer.  Water  flowin' 
to  the  heater  inlet  passes  around 
the  carburetor  throats  to  prevent 
icing.  Additional  heat  is  supplied 
by  exhaust  gases  passing  through 
the  intake  manifold  cross-over  pas^ 
sage  at  all  times.  There  is  no  raani 
fold  heat-control  valve.  An  auto 
ma  tic  choke  is  standard. 

The  cooling  system  has  a  carwc 
ity  of  \4\/2  qt.  with  heater  a|Mlis 
filled  at  the  factory  with 
coolant  said  to  be  effective 

000  miles. 

Have  New  Interlock 

Manual  transmissions  aresimBar 
to  those  used  on  other  Fords  and 
incorporate  the  new  interlod  w 
prevent  shifting  into  first  or  reverse 
unless  the  clutch  is  completelv  ^ 
engaged.  Overdrive  is  available  on 
V-8's  only.  The  two-speed  Ford(v 
matic  transmission  is  optional  i* 
all  models. 

Rear  axle  ratios  with  the  6  ol 
engine  are  3.50  to  1  with  nianial 
transmission  and  3.25  to  1  uith  ain 
tomatic.  With  the  V-8.  rauos  ait 
3.25  to  1  with  manual  drive.  3.50  to 

1  with  overdrive  and  3.00  to  I  wiii 
automatic. 

Standard  tire  size  is  6.50  by  '^ 

Larger  7.00  by  14  tires  are  optional 

Self-adjusting  brakes,  with  linii? 

[continued  on  pace  I^ 


140 


^^'^<S^^  November  l^i  j^ 


...now  in  a 
convenient 
new 
dispenser! 


^■■■■::/riyi<:m^'' 


3m  AUTOmOTIVE  PRODUCTS  GIVE  THE 
RIGHT  START  TO  A  PERFECT  FINISH 


Electrical  Products  Division 


31V1 


Yes,  the  original  plastic  electrical 
tape,  "SCOTCH"  Brand  No.  33,  is 
now  even  easier  to  use  in  this  free, 
handy  tape-saving  dispenser. 

Dispenser  helps  protect  tape  from 
soiled,  greasy  hands .  .  .  makes  a 
better  job.  Tape  unwinds  easier,  cuts 
quicker.  New  larger  Va"  x  44 '^  size 
gives  you  more  tape  per  roll . . .  more 
tape  for  your  money. 

Splicing,  wrapping,  insulating, 
protecting  ...  use  the  convenient 
new  SHOP  PAK  dispenser  of 
"SCOTCH"  Brand  No.  33  Electrical 
Tape.  FIRST  ...  and  still  the  best. 


"SCOTCH"   IS*    PCGiSTCRCO  TRAOEMAUK   Of    3M   CO.. 
ST.    PAUL   6,    MINNESOTA 


MOTOR,  November  1961 


x\^\ 


Ford's  New 
Fairlane  Bows 


continued  from  page  140 

area  of   165  cu.  in.,  are  standard, 
and  power  brakes  are  optional. 

The  steering  gear  is  the  recircu- 
lating-ball  type.  A  flexible  coupling 
above  the  gearbox  decreases  the 
amount  of  vibration  transmitted 
through  the  steering  column,  com- 
pensates for  minor  misalignment 
and  simplifies  service.  Linkage-type 
power  steering  is  available  on  all 


models  except  6's  equipped  with 
manual  transmission. 

Front  suspension  is  similar  to  the 
type  used  in  Falcon  and  Thunder- 
bird.  Coil  springs  and  shock  ab- 
sorbers are  mounted  above  the  up- 
per control  arm.  A  rubber-mount- 
ed strut  rod  controls  fore-and-aft 
movement  of  the  wheel.  The  lower 
control  arm  is  also  isolated  from 
the  body  structure  by  rubber. 

Rear  springs  are  55  in.  long  and 
have  large  rubber  bushings  in  the 
front  eye  to  prevent  transmission 
of  road  shock  and  noise  into  the 


Superior  performance  comes  from  many  things.  Take 
Pre- Assembled  Point  Sets  by  Guaranteed  Parts:  We 
make  them  with  stainless  steel  contact  springs  to  prevent 
corrosion  which  might  otherwise  impair  spring  action 
and  conductivity. 

Our  unique  fulcrum  pin  design  prevents  excessive  end  play, 
ride-up  or  binding... assures  permanent  contact  alignment 

These  things,  plus  ventilated  tungsten  points  with  a  99%(H-) 

purity,  and  precision  fitted  phenolic  bushings  are  the  extra 

measures  that  make  the  word  "Quality" 

fmean  something  with  Guaranteed  Parts. 
See  your  Guaranteed  Parts  Distributor, 
or  write  . .  • 


POINT  SETS 
FOR  ALL  SYSTEMS 


OXTikRikNTEED    PikRTS    CO.»  INC. 

SENECA   FALLS.  NEW  YORK 


body.   Shock   absorbers  are 
mounted. 

The  Fairlane  chassis  i 
lubricadon  at  30,000-mile  ir 
The  same  mileage  recoin 
tion  applies  to  front  whet 
ings,  which  are  packed  will 
cant  containing  molybdenut 
phide. 

To  reduce  noise  and  ride 
ness— two  items  which  an 
critical  in  a  unitized  bod 
large  box-section  structures 
torque  boxes  are  incorpon 
the  body,  immediately  behi 
front  wheels  and  just  in  fi 
the  rear  wheels.  The  two 
torque  boxes  connect  the  fro 
rails  to  the  box-section  rock< 
el  and  rails.  The  torque 
however,  are  not  attached  d 
to  the  floor  pan.  When  the  a 
els  over  rough  or  uneven  roai 
force  of  impact  is  transi 
through  the  side  rails  to  the  i 
boxes,  where  it  is  largely  spe 
fore  reaching  the  passenger 
partment.  Any  twisting  of  the 
end  caused  by  uneven  surfa 
absorbed  by  the  torque  boxes, 
engine  mounts  are  also  attad 
these  structures  to  isolate  nois 
vibration.  The  mounts  thera 
are  rubber-cushioned  leaf  sp 

Absorb  Twisting  Forct 

For  structural  reasons,  the 
torque  boxes  are  attached  t 
floor  pan.  While  they  absorb 
ing  forces,  they  do  not  isolate 
harshness  as  effectively  as  the 
boxes.  This  job  is  accomplish 
the  large  rubber  bushing  i 
spring  eye. 

Rocker  panels  and  other  \ 
body  parts  subject  to  corrosk 
made  of  galvanized  steel.  Zir 
primer  is  applied  to  the  ins 
large  panels  and  other  parts 
the  use  of  galvanized  steel 
practical. 

THE  END.  NOW  TURN  BACK  TO  P 


Ramco  Contest  Winn 

First-prize  winners  in  the 
ing  phase  of  Ramsey  Corp.'s 
ning    Ring"    contests   are 
Melton,  Fairhope,  Ala.,  and 
row  Garrick,  Southern  Auto 
Mobile,    Ala.    Each   has  a 
of  a  1962  Corvair  Monia  oi 
Rambler  American  station  i 
In  addition,  200  other  prize 
given  to  contestants. 


14^ 


NS.OTOR,  No^OTb( 


Used  seals  are  for  the  birds! 

ace  with  National ...  the  only  line  that  can  match  any  seal  you  pull! 


complaints  on  wheel  bearing  jobs  by 
ulled  seals  every  time.  Even  if  the  seal 
1,  it  can  allow  dirt  to  creep  in  and  lubri- 
iep  out.  So  give  your  customers  some 
e  insurance  by  replacing  with  National 
I  you  pull  a  wheel.  National  has  virtually 
'  and  size  of  seal  you'll  ever  need.  They're 


^S^^^e 


VJI 


made  in  both  Micro-Tore®  leather  and  Syntech 
rubber  to  give  you  the  right  seal  for  any  job. 
Metal  parts  are  phosphate  coated  to  improve 
rust-resistance.  Call  your  National  Seal  jobber 
now  for  immediate  delivery  on  the  best .  •  •  from 
the  one  complete  line.  You'll  find  that  the  service 
you  get  is  just  as  thorough  and  complete. 


IkL  OIL  SEALS 


FEDERAL-MOGUL  SERVICE 
DIVISION  OF  FEDERAL- MOGUL- DOWER  BEARINGS.  INC.  •  DETROIT  13,  MICHIGAN 


November  1961 


xvs 


«.>»!r>w»m*  FIRST  AID 

FOR  SLIPPERY 
FLOORS! 


AUTO-DRr.i... 

economical  prescription 
against  accidents. 
Your  broom  brigade  easily 
spreads  this  carpet-of- 
safety  on  with  rake  or 
broom. .  .the  thirsty 
granules  Instantly  soak  up 
oil,  grease,  liquids . . .  pull 
deep  deposits  out  of  floor. 
Leave  AUTO-DRI  on,  or 
remove  and  reuse  until 
saturated.  AUTO-DRI  is 
mineral . . .  won't  bum. 
Costs  only  a  fraction 
of  a  cent  per  sq.  ft 
of  protection! 


Wrife  far 
generous 
fREE 
SAMPLE 


•PKKOI-ORI    DIVISION 


Mineral  &  Chemicals  Philipp 


COf^t*<^f^fl^r,3f4\ 


.       216  ESSEX  TURNPIKE  MENLO  PARK.  NEW  JERSEY 


REMOVE  BEARINGS 
FROM  FLANGE  AXLES 


Remove  and  replace  flange  axle  bearings 
quickly  and  easily.  Remove  and  imtalL 
Timken  bearings  without  damage.  The 
Wi-To-Co  Axle  Bearing  Fixture  hsts  at 
only  $44J0! 

REMOVE  AND  INSTALL 
"PRESS  RF*  PISTON  PINS 
When  pins  become  loose  just  hone 
old  rod  and  piston  to  next 
oversize  and  press  in  over- 
size pin  with  the  Wi-To-Co 
Pin  Fitter.  It  aligns  piston 
rod,  and  ptn  for  easy 
*'straight-in'*  installation. 
Only  S45.38  List  Complete. 

GRIND  VALVES  QUICKLY, 
ACCUiATEtY— Grind  valve  seats  with  the 
greatest  possible  accuracy  with  the 
Wi-To-Co  Feather-Touch  Valve  Scat 
Grinder.  Equipped  with  conventional 
pilots  only  S  193.60 
List. 


WINONA 

WINONA,  MIMMMSOIA 


TOOL  MANUFACTUKINO  CO. 

THf-lLOK  CRANKSHAFT 


U.S.  Vehicle  Sales 

January-August,  1961-60 

As  counted  by  R.  L.  Polk  and  Co.* 


Passenger  Cars- 


Position 


Totol  Refoil 

Solos   for 

First  8  Months 


PerCMlof 

Grand  Told  d 

KotOH  Met 


1961 

I960 

1961 

I960 

1961 

m 

GENERAL  MOTORS 

1.748.929 

1.947.787 

49J 

m 

Chevrolet 

1 

1 

1.039,873 

1.175.554 

m 

2ti 

Pontioc 

4 

5 

233.317 

271.515 

bJb 

6i 

Oidsmobile 

6 

7 

200.100 

229.827 

5.6 

Si 

Buick 

7 

8 

184.581 

172.509 

5J 

4J 

Codilloc 

10 

10 

9I.0S8 

98.382 

2M 

14 

FORD 

1.102.845 

1.148.872 

3li) 

27J 

Ford 

2 

2 

881.770 

944.556 

24J 

m 

Comet 

9 

II 

123.585 

87.169 

3i 

11 

Mercury 

M 

9 

78.743 

102.574 

U 

2i 

Lincoln 

14 

14 

18.747 

14.573 

OS 

OJ 

CHRYSLER 

416.251 

632.478 

11.7 

IM 

Plymouth 

S 

3 

200.556 

312.367 

SA 

7i 

Dodge 

8 

6 

149.887 

256.857 

4J 

kl 

Chrysler 

12 

13 

58.974 

52.791 

1.7 

IJ 

Imperiol 

15 

IS 

6.834 

10.463 

02 

U 

AMERICAN 

MOTORS 

237.926 

296.005 

6.7 

U 

Rambler 

3 

4 

237.926 

296.005 

6.7 

U 

STUDEBAKER 

13 

12        44.609 

76,276 

IJ 

li 

Miscellaneous 

5.267 

24.859 

0.1 

&i 

TOTAL 

3.555.827 

4.126.277 

Trucks 

Totol 

Retoil 

PerC«i»of 

Soles  for       Grond  ToHil  ^ 

First  8  Months 

RehiHSoUi 

1961 

I960 

1961   m 

CHEVROLET 

198.961 

220.098 

33J     33J 

FORD 

192.434 

194.824 

32J   ni 

INT.  HARVESTER 

72.543 

77.063 

I2J     Hi 

GMC 

44.640 

56.411 

7.5      V 

DODGE 

26.671 

29.462 

AS      4i 

WILLYS 

18.312 

19.131 

iJH      V 

Truck 

11.028 

12.432 

IJ      l.» 

Jeep 

7.284 

6.999 

IJ      li 

WHITE 

8.895 

10.563 

\S      li 

MACK 

5,917 

7.881 

li)      IJ 

STUDEBAKER 

3.627 

3.616 

a6    (u 

DIAMOND  T 

1.247 

1.887 

02      OJ 

BROCKWAY 

617 

772 

ai    Oil 

Miscelloneous  (Domestic 

ond  Foreign)    . 

23.027 

30.855 

3.9     i? 

TOTAL 

596.891 

652.563 

*Connecticut  figures  for  Apri 

-August.  196 

1.  not  included 

144 


Will  Discuss  Used  Car  Management 

C.  J.  Staufenbeil,  Cadillac  Motor  Car  Div.,  *^l[ 
head  a  used  car  presentation  at  the  annual  Naiioiwl 
Automobile  Dealers  Assn.  convention  to  be  held  in 
Atlantic  City,  Feb.  3-7.  The  program,  set  for  Feb,  ^ 
will  include  a  panel  of  three  dealers. 


Imported  Vehicle  Sales 

10  Leading  Makes 
January-August,  1961-60 

As  counted  by  R.  L.  Polk  and  Co.* 


1961 

^olbwogen   117.673 

tenault    28.638 

-iaf    8.484 

Mercedes  Benz 8,043 

Viumph  7.542 

''•Ivo    7.342 

:viglish  Ford   7,318 

k.ustin  Healey   6.31 1 

^  etropolitan 6, 1 78 

^.  G 6.142 

^11  others   S2.565 


1960 

Volkswagen   100.056 

Renault    48.901 

Opel 20.026 

English  Ford   19.127 

Fiot    15.810 

Triwmph  12.711 

Austin  Heoley   12.192 

Simco 11.739 

M.  G 9.879 

Mercedes  Benz 9.431 

All  others  91.058 


OTAL 256.23S         TOTAL 350.930 

Connecticut  figures  for  April-August,   1961.  not  included 


Faulty  Rear  Lights  No. 
Unsafe  Item  in  Cars 


1 


Of  the  more  than  3,500,000  vehicles  examined  in 
lie  1961  National  Vehicle  Safety-Check  Program, 
"fceld  in  May  and  June,  one  of  every  six  cars  was 
^ound  to  have  at  least  one  unsafe  item.  The  program 
s  co-sponsored  annually  by  the  Auto  Industries  High- 
way Safety  Committee  and  I^ok  Magazine,  with  the 
-ooperation  of  the  Assn.  of  State  and  Provincial 
Safety  Coordinators. 

For  the  seventh  consecutive  year,  rear  lights  headed 
-he  list  of  items  needing  service  attention  for  safe 
iriving.  Of  all  the  passenger  cars  failing  inspection, 
i6.5  per  cent  had  defective  rear  lights  and  6  per  cent 
^ad  faulty  rear  turn  signals. 

Defective  front  lights  were  found  on  16.3  of  the 
irars  failing  inspections,  while  6.4  per  cent  had  faulty 
Tront  turn  signals.  Thirteen  per  cent  had  unsafe 
::>rakes,  8.4  per  cent  defective  exhausts,  6.9  per  cent 
-insafe  tires,  5.2  per  cent  faulty  steering  and  4.9  per 
-ent  defective  windshield  wipers. 


.Can  You  Name  It?. 


Balloon  tires  were  the  latest  thing  when  this  tour- 
ng  car  was  introduced.  Famous  for  performance,  this 
Tiake  was  powered  by  a  straight  8  engine  with  bore 
^nd  stroke  of  3i/^  by  4i4  in.  Powerplant  was  claimed 
o  be  flexible  enough  to  give  high-gear  speeds  from 
I  to  70  mph.  Price  of  this  model  was  $1,895.  Do  you 
^now  the  make  and  year.  The  answer  is  on  page  183. 


For  CAR-STARTI]^ 
power  in  any  weathe 

FSStroi 

BATTERY  CHARGER 


® 


ESStron  battery 
chargers  have  ^ 
where  it  counts 
in  silicon  rectifi 
silicone  and  pol 
insulation,  mecl 
timers,  rugged 
construction  cl( 
through.  Costs  \ 
low  because 
unnecessary  fri 
are  omitted. 


Warehouses 
Throughout 
United   States 
And   Canada 


J 


1.  WS-100  MOBILE  CHARGER 
has  100/60  amp  capacity  at 
6/12  volts.  9-position  switch 
provides  voltage  and  charge 
rate  selection.  Timer  is  her- 
metically sealed.  Wheels  have 
oilite  bearings.  UL  and  CSA 
approved. 


2.  PS-IOO  PORTABLE  CHARG- 
ER has  same  100/60  amp  ca- 
pacity and  other  quality 
features  of  WS-100  above. 
Charges  a  6  or  12-volt  battery 
in  an  hour  or  less. 


3.  PS-35    SUPER-CHARGER 

has  no  moving  parts.  Full- 
wave  silicon  rectifiers  are 
convection  cooled.  Charges  35 
to  40  amps  on  either  6  or  12 
volts. 


4.  SATI-LITE  is  a  fast-selling 
charger  for  home  use.  No 
meters,  no  switches,  no  cir- 
cuit breakers.  Charges  bat- 
teries of  any  voltage  ...  6,  12, 
18.  or  24  volts. 


i.°x§,u. 


•4A 


t\xf, 


^^ 


f   I 


\% 


:l7i 


*For  25  years  ESStron   battery  charg< 
meant    efficient,    low-cost    battery 
nance.  Now  they  are  better  than  e 
teen  models,  with  charging  rates  f\ 
to  100  amps,  meet  all  needs. 

ELECTRIC    SERVICE    SYSTE 

1350   QUINCY  ST.,   MlNHC^9Ci^A^  Y^ix  V 


OTOR,  November  1961 


Service  Simple 

On  1962  Buick  Special 

continued  from  page  55 

cept  those  equipped  with  the  high- 
performance  V-8  engine  and  auto- 
matic transmission,  which  require 
an  advance  of  10  deg. 

The  V-6  distributor  has  an  L- 
shaped  rotor  tip,  which  permits  the 
use  of  evenly  spaced  contacts  in  the 
distributor  cap,  despite  the  fact 
that  points  open  at  uneven  inter- 
vals.   The    leading    and    trailing 


edges  of  the  rotor  alternate  in  mak- 
ing contact.  When  the  distributor 
is  being  positioned  to  fire  No.  1 
cylinder,  the  center  line  of  the  ro- 
tor tip  must  line  up  with  the  notch 
in  the  distributor  body.  The  notch, 
in  turn,  must  be  directly  above  the 
joint  between  the  cylinder  block 
and  timing  chain  cover,  facing  to- 
ward the  left  side  of  the  engine. 

Unlike  those  of  the  aluminum 
V-8,  spark  plugs  in  the  V-6  are  of 
standard  reach.  Plug  gap  is  .085 
in.  Except  for  the  differences  cov- 
ered previously,  tune-up  procedure 


Have  you  checked  lately 
on  what  you  spend 
for  outside  press  Jobs? 


Add  up  what  you  now  spend  for  outside 
press  jobs—including  the  hidden  cost  of 
having  work  delivered  and  picked  up.  Then 
compare  this  with  the  cost  of  owning  an 
Acco  Hydraulic  Press.  You'll  soon  dis- 
cover you  would  be  money  ahead  with  an 
ACCO  press  in  your  own  shop  for  straight- 
ening, parts  removal,  or  any  one  of  many 
repair  jobs.  And,  you'll  find  that  on  a  **cost 
per  day"  basis  an  Aoco  Hydraulic  Press 
is  a  profitable  investment. 

Here  are  just  a  few  of  the  superior 
engineering  features  and  advantages  which 
AOCO  Hydraulic  Presses  offer: 

•  Avallabto  In  26,  40,  60.  60  and 
160  ton  capacities 

•  Air  or  manual  operation,  or 
■  combination 

•  Units  to  convert  from  manual  to 
air  oporatlon 

•  Safety  valve  In  oil  Hne  prevents 
overloading 

•  By-pass  prevents  over-extension 
of  ram 

•  Depth  gage  accurately  Indicates 
ram  movement 

•  V-type  packing  reduces  friction 

For  complete  information,  contact  your 
ACCO  Equipment  jobber.  If  you  don't  know 
his  name,  write  us  at  York,  Pa. 


*^35o4?:>>^r^ 


Universal 
I  Test  Centers 

I  For  checking 


Auxiliary 
Arbor 


3-ton  capacity 

For  light 

Jobs... 

Available 

with 

all  models 


ACCO  HYDRAULIC  PRESSES 

Acco  Equipmgnf  Division  •  American  Chain  A  Cobig  Company,  Inc. 
York,  Pa.,  Chicago,  New  York,  Denver,  San  Frandsco,  Bridgeport,  Conn. 


for  the  V-6  engine  is  conventii 

Like  the  V-8,  the  V-6  is  equipped 
with  a  Rochester  2GC  carbureiiH. 
However,  there  are  differences  in 
calibration  and  in  the  constniaion 
of  the  idle  system,  so  carbureton 
are  not  interchangeable.  Propff 
positioning  of  the  snorkel  tube  of 
the  air  cleaner  is  important  to 
maintain  the  proper  fuel-air  ratia 
Some  air  cleaner  housings  arc 
marked  "Front,"  while  oihen  arc 
unmarked.  In  any  case,  the  snor 
kel  should  point  approximately  45 
deg.  to  the  left  and  pass  over  ibc 
left  side  of  the  distributor.  The 
polyurethane  element  should  be 
cleaned  every  8,000  miles. 

At  first  glance,  the  V-6  appears 
to  have  no  fuel  filter.  There  is  one, 
however,  located  in  the  carburetor 
fuel  inlet.  It  should  be  cleaned  or 
replaced  every  12,000  miles. 

Disconnect  Fuel  Line 


To  remove  the  sintered-broruc 
element,  disconnect  the  fuel  line 
at  the  carburetor,  remove  the  filter 
and  gaskets  and  hold  a  hand  over 
the  fuel  inlet  to  catch  the  filter 
and  spring  as  they  are  released 
Clean  the  filter  in  solvent  and  dn 
with  a  reverse  flow  of  air.  Replace 
the  filter  if  it  cannot  be  cleaned 
satisfactorily.  When  reinstalling,  be 
sure  that  the  open  end  of  the  cle 
ment  is  pointing  outward. 

While  the  V-8  engine  has  a  ^^ 
ter-heated  intake  manifold,  the 
new  V-6  uses  exhaust  heat,  con- 
trolled by  a  thermostatic  \^lve  at 
the  rear  of  the  right  exhaust  mani- 
fold. To  test  the  calibration  of  thc^ 
thermostatic  spring,  remove  tiiflj 
anti-rattle  spring,  then  unhook  the 
outer  end  of  the  thermostat  spring 
from  its  anchor  and  hold  the  %ahe 
closed.  At  room  temperature,  the 
spring  should  unwind  approxi^ 
mately  one-half  turn.  Buick  recom- 
mends that  the  heat  control  Mis^ 
shaft  be  lubricated  every  1,000 
miles  with  special  lubricant. 

Valve  Guides  Integral 

Cylinder  heads  of  the  V-6  areift^^ 
terchangeable    from   right   to  left- 
Valve   guides    are    integral.  Speci- 
fied intake  valve  clearance  in:^  ! 
guide  is  .0005  in.  at  the  top] 
.001    in.    at    bottom.    For 
valves,  clearances   are   .001  at  top^ 
and   .0015   at   bottom.    If  siem-to- 
guide  clearance  is  excessive,  guides 
[continued  on  pace  14S 


146 


NS.^'X.^^Lx  Notanbcr  IfO  \ 


PRECISION 


rNEYHE  NOT  AS 
AS  NEW . . 


GOOD 


authorized 


TNETRE  NOT 
FOND  AUTHORIZED 


Precision  checking  of  each  machining  and  assembly  operation — ^performed  by 
skilled  technicians — is  the  reason  for  the  quality  of  Ford  Authorized  Reconditioned 
engines,  transmissions  and  small  parts.  These  are  the  only  products  remanufactured 
to  Ford  Motor  Company  specifications.  They  carry  the  Authorized  Reconditioners 
Seal .  .  .  your  assurance  of  good-as-new  quality  from  the  inside  out. 

Your  Ford  dealer  is  the  source  for  the  complete  line  of  Ford  Authorized  Recondi- 
tioned engines,  transmissions  and  small  parts.  Every  one  you  buy  is  built  for  service 
.  .  .  priced  for  savings. 

There  is  no  finer  replacement  unit.  Your  Reconditioners*  Warranty  proves  it. 

Qaj^owL  iocaiTo^cLVut£i/L 

FOR   THE   COMPLETE    LINE   OF   FORD   AUTHORIZED    RECONDITIONED 
ENGINES  •  TRANSMISSIONS  •  SIAXU.  VMC\% 


OTOR*  November  196) 


XVI 


Service  Simple 

On  1962  Buick  Special 

continued  from  page  146 

should  be  reamed  to  .005  in.  over- 
size and  valves  of  the  same  oversize 
installed. 

Piston  pins  are  offset  .040  in. 
from  center  to  reduce  side  thrust 
on  the  cylinder  walls.  For  this  rea- 
son, it  is  important  to  install  the 
piston  and  rod  assembly  correctly 
in  the  block.  The  oil  spurt  hole  in 
the  lower  part  of  the  rod  should  al- 


ways face  up.  The  notch  on  the 
crown  of  the  piston  should  point 
toward  the  front  of  the  engine. 

Instead  of  the  one-piece  stamped 
steel  gasket  and  valley  cover  used 
on  the  V-8,  the  V-6  has  separate 
gaskets  for  each  side  of  the  mani- 
fold where  it  joins  the  cylinder 
head.  When  installing  the  mani- 
fold, first  place  new  rubber  mani- 
fold seals  on  the  front  and  rear  of 
the  block.  Then  set  the  manifold 
on  top  of  the  block  and  start  two 
manifold-to-head  guide  bolts  in 
each  bank.  With  the  side  marked 


In  any  language,  "RRST  CLASS''  means 
tops  ...  the  best  there  Is. 

We  work  hard  to  make  our 
ignition  parts  that  way  be- 
cause we  must  have  the 
complete  confidence 
of  those  who  install 
TUNGSTEN  Ignition 
Parts  and  those  who 
sell  TUNGSTEN  Ignition 
Parts. 

As  a  result,  TUNGSTEN 
Ignition  Parts  are  always 
engineered  to  produce  "FIRST 
CLASS"  jobs  with  fewer  re-do's 
and  fewer  headaches. 

If  you  are  not  using  TUNG- 
STEN Ignition  Parts  now,  we 
suggest  you  contact  your 
TUNGSTEN  Distributor.  He' 
be  glad  to  talk  TUNGSTEN 
to  you. 

Writ*  for  catalog 

FBffflVf 

IGNITION 


TUNGSTEN  CONTACT 
MANUFACTURING  CO.,  INC 
North  Bergen,  New  Jeftey 


I4S 


"Up"  on  top,  slip  the  manifold 
gasket  between  the  manifold  and 
head  so  that  the  two  U-shapcd 
openings  fit  over  the  guide  bolu 
Install  the  rest  of  the  bolts  and 
torque  to  25-30  Ib.-ft. 

Do  not  coat  manifold  gaskets  or 
cylinder  head  gaskets.  Cylinder 
head  bolts  should  be  lubricated 
with  thread  sealer,  w^hile  bolts  en^ 
tering  the  aluminum  timing  chain 
cover  should  be  coated  with  thread 
lubricant. 

Whenever  the  timing  chain  cov 
er  or  oil  pump  cover  is  removed, 
the  oil  pump  must  be  primed  k 
filling  all  gear  cavities  with  petro- 
leum jelly,  just  as  in  the  V-8. 

Camshaft  New 

The  latter  engine  is  basically  the 
same  as  this  year's.  One  change  af 
fecting  service  is  the  use  of  a  new 
camshaft  with  a  larger  base  circle. 
As  a  result,  push  rods  have  been 
shortened.  Do  not  try  to  use  1%2 
push  rods  in  a  1961  engine  or  vice 
versa. 

A  jX)sitive-traction  differential  is 
now  optional  on  the  Special  and 
can  be  identified  by  a  plate  at  the 
filler  plug  or  by  an  X  in  a  circle 
stamped  on  the  bottom  edge  of  the 
carrier-housing  flange.  According 
to  Buick,  only  special  lubricant  d^ 
signed  for  these  axles  should  be 
used,  whether  refilling  or  adding. 

A  four-speed  manual  transmis- 
sion is  optional  with  the  V^-8  en- 
gine only.  Oil  capacity  is  2i/4  pt 
The  side  cover  can  be  remo^td 
without  taking  the  transmission  out 
of  the  car,  permitting  inspection 
of  gears  and  other  parts.  To  ^^ 
move  the  cover,  first  drain  lubri 
cant,  then  disconnect  first,  second, 
third  and  fourth  shift  rods  from 
their  levers.  Remove  the  atuching 
bolts  and  take  off  the  side  cover. 
With  the  cover  off.  shifter  shafts 
can  be  removed.  When  replacing 
the  side  cover,  use  sealer  on  the 
rear  attaching  bolt  in  the  bottom 
row. 

Compressor  Serviceable 

Air  conditioning  is  again  offered 
as  optional  equipment  on  the  Sp^ 
cial.  A  new  6  cyl.  compressor  can 
be  serviced  in  the  field,  making  it 
unnecessary  to  replace  the  entire 
unit.  A  special  jig  and  tooh  are 
available  for  repairing  the  com- 
pressor. 

THE  END.  NOW  TURN  BACK  TO  PACE  V* 

^VQi-X^^^  November  1961 


Will  he  stop  in  time? 


Did  you  know  that,  although  it  takes  ONE 
MINUTE  for  a  100  horsepower  engine  to  accel- 
erate from  0  to  60  mph,  brakes  must  be  capable 
of  decelerating  from  60  to  0  mph  in  SIX 
SECONDS-equivalent  to  1000  horsepower. 

American  Brakeblok-producer  of  Amer- 
ica's safest,  quality  brake  lining— has  been 
working  closely  with  highly  skilled  engineers 
of  the  automobile  industry  who  are  constantly 
seeking  a  brake  lining  that  will  stop  a  car  faster 
and  with  greater  safety,  for  thousands  of  miles 
longer. 

Its  research  center,  staffed  with  heat,  wear 


and  friction  specialists  and  equipped  with  the 
most  modern  development  facilities,  is  con* 
stantly  developing  a  wide  range  of  materials 
that  give  automotive  designers  greater  freedom 
in  drawing  specifications. 

These  materials,  thoroughly  tested  and 
proven,  are  available  to  meet  the  most  rigid 
braking  requirements  of  modern  automobiles 
and  trucks.  Do  your  customers  a  real  service- 
by  making  their  driving  far  safer— install 
American  Brakeblok,  America's  Safety  brake 
lining.  Riveted  and  bonded  exchange— from 
your  NAPA  Jobber.  Call  him  now! 


AMERICKN  BRKKEBLOK 


P.  O.  BOX  21      •      BIRMINGHAM,  MICHIGAN 


MOTOR.  November  196 J 


X\!^ 


Promotes  Accessories  for  Christmas 


This  window  display,  used  last 
year  by  Angelus  Chevrolet,  High- 
land Park,  Cal.,  was  keyed  to  theme, 
"Auto  accessories  make  excellent 
Christmas  gifts!"  Gift-wrapped 
packages  and  special  decorations 
created  holiday  atmosphere. 


Angelus  Chevrolet  of  Highland 
Park,  Cal.,  set  up  this  display 


I 


kPf 


Why  Send 
RADIATOR 

Jobs  Away? 


Add  an  extra  $8,000,  $12,000,  $15,000  a  Year  SERVICING  RADIATORSI 

Now,  the  world's  largest  radiator  servicing  equipment  manufacturer  offers 
the  complete  package:  Equipment,  merchandising,  *'Pays-for-Itself '  pay- 
ment plan,  complete  factory  school  (free  training  for  you  or  your  man). 

And  Radiator  Servicing  produces  top  profits,  quickly! 

"$900  Monthly  Average",  first  4  months-M.  J.  Wilson  Co.,  Shelbyville,  III. 

"$13,500  First  Yeor",— Automotive  Service  Co.,  New  Costle,  Ind. 

"$800  Monthly  Averoge",  first  7  months— Wolterboro  Auto  Ports,  Woterboro,  S.  C. 

FREE!  Mail  coupon  today  for  Inland's  New  "Blueprint  for  Profits",  a  32- 
page  booklet  showing  various  shop  combinations.  Tells  exactly  what  you'll 
need  to  set  up  a  complete  radiator  servicing  dept.  Gives  prices,  outlines 
"Pays-for-Itself '  plan,  describes  experiences  of  others. 

INLAND  MFG.  CO.,  Dept.  M-1 1 ,     1 1 08  Jackson  St.,  Omaha  2,  Nebr. 

f  ^ ^ ^ ^ ^^ ^  ^°''  Coupon  Now/  ^^^^^^^ 


INLAND  MFG.  CO.,  D*pt.  M-11.    not  Jockson  St.,  Omoho  2.  N*br. 
Please  send  new  free  beek,  "Blueprint  For  Profits." 

FIRM 

(PLEASE    PRINT) 

ADDRESS 


CITY- 


^ONE STATE- 

TITLE 


^iSa^^'^^A       "  <>*oUr,  mok*  of  cor  sold. 


Art  yoM  now  oporoting  o  rodiotor  dopt.?      Q  Yos      Q  No 


Is  Volume  Selling 
Always  Fatal? 


i30 


continued  from  page  39 

the  six-month  period.  X  is  one  of 
28  Dodge  dealers  in  the  territory. 
This  means  his  27  competitors  splii 
the  rest  of  the  business,  1.685  ars 
(subtract  X's  1,593  closings  from 
the  3,278  total) ,  among  them.  It 
figures  out  to  a  fraction  over  62  cars 
per  dealer.  If  X  had  not  been  in 
business  and  his  deals  had  been  di 
vided  evenly  among  other  Dodge 
merchants,  each  would  have  sold  an 
additional  59  cars. 

Rambler:  X  sold  1,928  cars.  In 
this  instance  each  Rambler  dealer 
would  have  delivered  an  extra  49 
units  over  the  six-month  inteniJ 
if  X  had  not  been  in  the  picture. 

Chevrolet:  X  registered  2,150  ve- 
hicles, outstripping  the  leading 
Chevrolet  franchise  holder  (874 
sales)  by  almost  two-and-a-half  to 
one.  Chevrolet  is  represented  by 
40  authorized  dealers  in  the  area 
and  X's  2,150  deliveries  would  have 
yielded  a  plus  of  53  deals  per  fran- 
chised  outlet. 

Supply  Lines  Local 

The  bootlegged  merchandise 
comes,  of  course,  from  franchised 
dealers,  local  ones.  Any  dealer  who 
feels  he  is  being  hurt  by  X's  activi- 
ties can  sleuth  out  the  enemy's 
source  of  supply  by  sending  a  shop 
per  over  to  X's  plant  to  jot  down 
the  information  on  the  windshield 
stickers. 

Suppose  a  dealer  were  to  do  just 
that  and  forwarded  the  informa- 
tion to  Detroit.  What  action  would 
the  factory  take?  What  is  Deax)it*5 
current  attitude  on  bootlegging? 

Car  makers  prefer  to  distribute 

>\C\TC\^.  November  1961 


igh  franchisee!  channels,  if  for 
ther  reason   than  that  it  en- 

thera  to  exercise  a  faint  voice 
le  marketing  of  their  wares. 
if  a  dealer  bootlegs  and  is 
It  at  it,  even  with  booty  in 
,  there  is  precious  little  the 
ry  can  do.  The  hardest  blow 
nanufacturer  can  strike  is  cut 
aents  to   the  bootlegger,   but 

this  must  be  done  surrepti- 

le  usual  ruse  employed  in  such 

lation  is  for  the  factory  to  pre- 

ihe  dealer's  order  was  mislaid, 

excuses    that    the    shipment 

astray  or  plead  a  shortage  of 

component.  Putting  a  plain 

3n  it,  Detroit  is  not  in  a  legal 

ion  to  do  anything  about  boot- 

the  bootlegging  charge  won't 

why  isn't  X  canceled  on  the 

ids   that   his  service   facilities 

nadequate  as  called  for  in  his 

act?    Again,    putting   a    plain 

on   it,   why   would  a   factory 

?1  a  proved  producer,  especial- 

a  time  when  experienced  re- 

ments  are  virtually  unobtain- 

Would  you  fire  a  man  mov- 

0  cars  a  day? 

^o  Customer  Complaints 

en  if  Detroit  were  to  take  a 
mercenary  view,  none  of  the 
al  companies  that  X  repre- 
has  any  evidence  of  his  having 
i  his  service  obligations.  The 
mers  aren't  complaining. 
le  most  surprising  aspect  of 
3peration  is  that  he  seldom 
against  other  dealers;  hence  he 
le  to  command  higher  prices. 
)ects  go  to  him  direct  without 
oing  elsewhere.  Many  of  his 
mers,  as  revealed  by  registra- 
figures,  travel  upward  of  40 
to  buy  from  him.  No  count 
)een  made  on  the  number  of 
►eting  car  sellers  they  pass  en 

lat's  the  explanation? 

Pounds  Simple  Theme 

aler  X  has  two  things  going 
lim.  One  is  advertising.  The 
d  is  a  state  of  mind, 
advertises  heavily  on  televi- 
uses  radio  and  newspapers  to 
»er  degree.  He  pounds  a  sim- 
leme:  Supermarket.  He  claims 
ave  the  largest,  most  varied 
in  the  area,  as  indeed  he  does 
His  ''showroom"  covers  sev- 


eral acres  on  which  he  displays  lit- 
erally hundreds  of  automobiles. 

He  stresses  the  point  that  a  su- 
permarket setup,  like  the  oversize 
grocery  store  from  which  the  name 
was  derived,  makes  its  money  on 
volume.  This  is  not  quite  the  same 
as  claiming  to  have  the  lowest  pric- 
es in  town.  But  the  insinuation  is 
there. 

The  idea  that  has  been  estab- 
lished in  the  public  mind— not  by 
Dealer  X  alone  but  by  merchants 
in  all  lines,  from  clothing  to  cake 
pans,  from  cameras  to  ceiling  tile- 


is  that  a  mass  display  is  synoi 
with  low  prices,  that  volur 
discount   are  equivalents, 
not  necessarily  true,  and  in  1 
it  is  specifically  untrue. 

But  X  has  seized  on  the  i 
and  merchandised  it  to  th 
The  customer  who  comes  i 
car  with  another  dealer's  stic 
it  on  X's  lot  regards  it  as  co 
tion  of  the  volume-means-ci 
theory.  The  idea  has  to  be 
the  customer  reasons,  becauj 
were  not,  the  car  would  not 
[continued  on  pa 


Valves  at  your 
fingertips... 


•  Tretiit-iia<iu>  ttwuai  sale  of  this  Disspenser* 
Pak  enablf^s  an  lo  reduce  the  price  from 
$20.50, 

•  Con  lain  ^  50  Snap- In  Valves  whith  means 
a  dealer  gross  from  $M.B^  up. 

Puts  valves  where  you  want  *em,  when 
you  wiinL  them.  Just  reach  a  few  inches 
from  your  tire  changer  and  you  have  the 
two  standard  t^i'ies  of  snap- in  valves  at 
your  fingertips.  An  easy  pull  and  you 
make  up  to  69^  net  profit. 

The  Dill  Dispenser-Pak  includes  50 

valves,  30  T-151-R  for  15"  wheels  and 
20  T-13-R  for  13"  and  14"  wheels.  All 
valves  packed  in  translucent  tubes  (10 
lo  a  tube)  for  visible  inventory  control. 


Order  No.  5254  from 
your  supplier. 

free  5 -color  mobilo  and 
safety  gage  mcfutfed. 


Manufacturing   Company 

700  E.  82nd  St.  •  Cleveland  3,  Ohio 
Of  11  OS  in  Us  Angtiti*  Akron,  ifld  TarffMo 
SubsidiAfy    of    The    Eaton    Manufacturinq    C«. 


rOR.  November  1961 


Is  Volume  Selling 
Always  Fatal? 


contitiued  from  page  151 

X's  lot.  The  sticker-designated  deal- 
er would  sell  it  himself. 

X*s  venture  is  notable  from  an- 
other angle.  He  has  put  an  excite- 
ment in  his  operation,  a  feel  of 
come-and-get-a-great-deal,  as  op- 
posed to  the  indifferent  we-sell- 
cars-if-you-happen-to-be-in-the-mar- 
ket-to-buy  approach  of  so  many  of 
332  dealers  he  sells  against. 


What,  if  anything,  can  X*s  com- 
petitors do  to  combat  his  rebel  re- 
tailing? 

So  long  as  f ranch ised  dealers  con- 
tinue to  supply  X*s  big  store  with 
cars,  his  unfranchised  dealing  in 
these  makes  will  continue.  X  can- 
not be  charged  with  engaging  in 
any  illegal  activity  in  handling  the 
products.  The  problem  is  a  local 
one,  created  by  local  dealers.  The 
solution,  if  there  is  one,  can  only 
come  from  the  franchised  dealers 
funneling  cars  out  the  back  door. 

The    community's    conventional 


BRAKE 
CYLINDER  HONE 

Your  Best  Buy  — Here's  Why 

•  This  one  hone  handles  oil  cylinders 
%"  to  2". 

•  Positive  pressure  adjustment  gives 
you  the  right  ''bite''  in  all  cylinder 
sizes. 

•  Hones  to  the  end  of  step-cut  and 
blind-end  cylinders. 

•  Flexible  shaft  makes  it  easy  to  hone 
cylinders  on  the  car. 

Made  by  Lisle  so  you  know  it's  the  Best! 

ASK     YOUR     JOBBER 


iJSLE   CORPORATION     •     TOOL   DIVISION     •     CLARINDA,  IOWA 


merchants  have  to  catch  on  lo  ihe 
idea  that  the  public  mind  has  baa 
conditioned  to  believe  that  m& 
display  and  low  prices  are  Em 
cousins.  The  easiest  way  to  nai 
this  error  is  to  advertise  honw 
prices  and  then  invite  the  customer 
to  compare  supermarket  prices  vei 
sus  non-supermarket. 

Hit  the  wheel-and-dealer  whert 
it  hurts— on  ser\'ice.  Tell  the  cu^ 
tomer  the  truth,  service  is  pan  of 
the  package  and  if  he  doesn't  .?et 
it,  he  is  being  bunkoed. 

Last  but  not  least,  borrow  an 
idea  from  the  rebels,  from  the  Bar- 
num  boys,  i.e.,  put  some  excitemeni 
back  in  the  business. 

THE  END.  NOW  TURN  BACK  TO  PACE  40 


NEW  ON  THE  JOB 
At  Car,  Truck  Factories 

Glen  W.  Warren  to  owner  rela- 
tions activity  of  the  Service  Section 
of  General  Motors  Corp. 

Jack  Freeman  to  director  ol 
profit  planning  for  truck  operi- 
tions  and  W.  H.  Love  to  national 
field  service  manager.  Dodge  Div. 

W.  E.  FoRAKER  to  assistant  gen- 
eral sales  manager,  Chrysler-Phin- 
outh  Div.,  and  R.  B.  McCurry  lo 
central  marketing  staff,  Chmler 
Corp. 

Walter  R.  Mackenzie  to  man^ 
ager  of  newly  created  Technial 
Projects  Dept.,  Chevrolet  Motor 
Div. 

Richard  O.  Thomas  to  executive 
vice  president,  Marmon-Herringion 
Co.,  Inc. 

Frank  C.  Silvey  to  assistant  gen- 
eral sales  manager  for  parts  and 
accessories  merchandising  and  ware- 
housing, Chevrolet  Motor  Div. 


152 


Two-Ply  Tires  Have 
Safety  Shield 

Firestone  Tire  and  Rubber  Ca 
has  introduced  a  layer  of  red  rub- 
ber between  the  tread  and  cord 
body  of  two-ply  tires  to  ^"arn 
motorists  that  their  tires  ha^e 
reached  the  danger  point.  Tbc 
safety  shield  also  acts  as  a  guide  to 
retreaders,  preventing  damage  lo 
the  cords  when  the  tire  is  being 
buffed.  Other  innovations  in  the 
new  tires  include  a  new  method 
of  locking  the  beads  into  the  tire. 
nylon  reinforcement  of  the  rayon 
cords  and  a  new  tread  rubber. 

^O T  O  R ,  November  1961 


Costs  to  Guide 

Car-of 'Future  Designers 

continued  from  page  43 

by  a  heavier  flywheel  in  manual- 
transmission  cars  and  by  torque 
converter  in  models  equipped  with 
automatic  drive. 

The  V-6  engine  represents  one 
approach  to  a  problem  which  is 
becoming  more  serious  as  compres- 
sion ratios  and  jx)wer  output  rise. 
Unlike  the  short,  rigid  V-8,  the 
long,  relatively  flexible  cylinder 
block  of  a  6  cyl.  in-line  engine  has  a 
tendency  to  bend  slightly  under  fir- 
ing pressure.  In  addition,  the 
crankshaft  twists,  setting  up  tor- 
sional vibration.  The  result  is  noise 
and  roughness  in  the  engine  and 
driveline.  Even  shorter  than  the 
V^-8,  the  V-6  has  the  rigidity  neces- 
sary to  operate  smoothly  at  the 
highest  practicable  compression  ra- 
tios. 

Available  Tooling  Used 

In  designing  the  new  jx)wer- 
plants  for  the  Chevy  II,  Chevrolet 
engineers  recognized  the  impor- 
tance of  stiff  bottom-end  construc- 
tion by  providing  five  main  bear- 
ings for  the  4  cyl.  engine  and  seven 
for  the  6.  These  two  new  engines, 
incidentally,  are  of  similar  design 
and  construction,  differing  mainly 
in  bore  diameter  and  number  of 
cylinders.  As  a  result,  available 
tooling  can  be  used  to  maximum 
advantage. 

Ford  has  also  recognized  the 
problems  of  bending  and  torsional 
vibration  in  6  cyl.  in-line  engines. 
The  144  and  170  cu.  in.  Falcon- 
Comet  6's  have  been  equipped  with 
vibration  dampers  and  new  center 
counterweights.  Rear  engine 
mounts  are  of  a  leaf-spring  design, 
cushioned  in  rubber  to  prevent 
transmission  of  noise  and  vibration 
into  the  body. 

Weight  Held  Down 

New  engine  designs  of  all  sizes 
and  types  will  have  two  things  in 
common— lightness  and  simplicity. 
Weight  will  be  reduced  in  iron 
components  by  the  use  of  improved 
foundry  techniques  which  make 
possible  the  casting  of  wall  sections 
of  uniform  thickness.  It  is  no  longer 
necessary  to  provide  excess  metal 
as  a  hedge  against  core  shifting. 
By  taking  advantage  of  this  proc- 

MOTOR,  November  196 J 


ess.  Ford  has  been  able  to  hold  the 
weight  of  the  new  V-8  used  in  the 
Ford  Fairlane  and  Mercury  Mete- 
or to  a  mere  75  lb.  more  than  that 
of  the  Falcon-Comet  6,  a  light- 
weight engine  in  its  own  right.  Bu- 
ick  and  Chevrolet  have  also  cut  the 
weight  of  their  new  powerplants 
by  casting  thinner  sections  wher- 
ever practical. 

Although  the  future  of  the  all- 
aluminum  engine  is  cloudy  at  the 
present  time,  the  use  of  aluminum 
components  is  expected  to  increase. 
The  unexpectedly  high  production 


costs  of  the  B-O-P  V-8's  re])onedly 
has  caused  General  Motors  to 
shelve  plans  for  aluminum  V-8's  in 
at  least  two  of  their  bigger  cars.  Al- 
*Jiough  the  small  aluminum  engine 
for  the  CM  compacts  and  the  alum- 
inum-block 6*s  of  Rambler  and 
Chrysler  Corp.  continue  in  produc- 
tion, the  industry  has  apparently 
adopted  a  watch-and-wait  attitude 
toward  future  applications  of  this 
type.  On  the  other  hand,  die-cast 
aluminum  timing-chain  covers,  wa- 
ter-pump bodies,  bell  housings  and 
[continued  on  page  156 


You1l  do  every  gripping  job  the 
^  easy  way  with  a  Channellock 
worksaver  plier.  Powerful 
parallel  jaw  gri p . . .  tremendous 
leverage  .  .  .  patented,  smooth- 
working  can't-slip  adjustments. 
Your  choice  of  five  jaw  capacities: 
V2,  %,  iy2,  2  and  21A  inches.  Be  sure 
it's  a  genuine  Channellock.  Look  for  the  trademark  on  the  handle. 
Write  for  catalog  showing  complete  line  of  pliers.  Made  Only  By 
Champion  DeArment  Tool  Company,  Meadville,  Pennsylvania. 


vs 


Costs  to  Guide 
Car-of-Future  Designers 

continued  from  page  155 

other  parts  are  economical  to  pro- 
duce and  aflEord  substantial  savings 
in  weight. 

A  definite  trend  toward  greater 
simplicity  is  evident  in  the  newer 
engines  and  should  be  welcomed 
by  the  repairman.  Combining  two 
or  more  parts  in  a  single  casting 
eliminates  nuts,  bolts  and  gaskets 
and  reduces  the  chances  of  oil  or 


water  leakage.  Examples  are  the 
Falcon-Comet  one-piece  cylinder 
head  and  intake  manifold  and  the 
timing-chain  cover  of  the  B-O-P 
V-8  and  Buick  V-6,  which  also  acts 
as  the  oil-pump  housing.  Ford's 
new  221  cu.  in.  V-8  and  Chevy  II 
4  and  6  employ  the  simplified  ball- 
pivot  type  of  rocker  arm  used  for 
the  past  several  years  in  other 
Chevrolet  and  Pontiac  engines. 
Ford  has  also  eliminated  the  often- 
troublesome  manifold  heat-control 
valve  from  all  but  its  two  oldest  en- 
gines. 


keep  'em  rolling 
^  with  Stant  PressureTester 

/  Winter  testing  of  radiator  caps  and  cooling  systems  « 
/  pays  oflF  big  in  customer  comfort  and  good  will.  Leaks  ■ 
I  found  fast  save  coolant  and  prevent  emergency  road  ■ 
I  repairs.  Replacement  Stant  caps  keep  vehicles  operating  I 
I  properly.  Sell  more  cooling  system  parts  and  services  * 
I  to  insure  your  customers'  satisfaction.  The  more  pres-  m 
%  sure  testing  you  do  .  •  •  the  more  business  results  .  . 
plus  sales  you  would  not  otherwise  enjoy!  Check 
your  Stant  cap  stock  now. 

Stant  Manufacturing  CO.,  Inc. 
Connersville,  Indiana 


CJ^. 


Af k  yovr  |ebb«r  for 
G«nuln«  STANT  CAPS 


Simplicity  and  light  weight  are 
also  the  keynotes  of  the  newer  au- 
tomatic transmissions.  Inst  a  feif 
years  ago,  much  of  the  engineering 
effort  was  devoted  to  making  auto- 
matics smoother  and  more  flexible, 
usually  at  the  expense  of  greater 
cost,  complication  and  weight 
Sales  figures  show^ed,  however,  that 
whenever  there  was  a  choice  of  au 
tomatics  in  the  same  car,  most  cus- 
tomers chose  the  cheaper  unit. 

For  1962,  Che\Tolet  has  simpli- 
fied and  lightened  its  Powerglide 
transmission  and  dropped  the  com- 
plicated and  expensive  Turbo- 
glide.  Chrysler  has  redesigned  the 
TorqueFlite  unit  used  with  V-8  en- 
gines along  the  lines  of  the  simpler 
and  smaller  TorqueFlite  Six. 

Has  Price  Advantage 

In  an  effort  to  provide  some  of 
the  convenience  of  an  automatic 
transmission  at  a  lower  price,  Ram- 
bler has  introduced  the  E-Stick,  an 
automatic  clutch  operated  by  en- 
gine oil  pressure.  The  driver  suU 
changes  gears  manually  but  docs 
not  have  to  operate  the  clutch. 
Manifold  vacuum  modulates  the 
clutch-apply  pressure,  according  to 
engine  load.  A  number  of  Europe- 
an automatic  clutches,  operating 
on  different  principles,  have  not 
found  wide  acceptance.  Although 
the  added  refinement  of  the  Ram- 
bler unit  should  enhance  its  chanc- 
es of  success,  its  appeal  to  the  driv- 
er accustomed  to  an  automatic 
transmission  is  limited. 

This  basic  theme  of  simplicity 
extends   to   other    comf)onents,  as 


MOTOR  SALEi 


J36 


''This  demonstrator  was  used 
solely  by  an  elderly  salesman 
who  never  drove  it  fast!" 

>\<^TOR,  November  1961 


well.  Two-ply  tires,  used  in  all  of 
the  compacts  and  some  of  the  larg- 
er cars,  are  said  to  equal  the  load 
capacity  of  heavier,  more  expen- 
sive four-ply  tires  and  to  oflFer  a 
softer  ride  and  cooler  running  in 
the  bargain.  The  single-leaf  springs 
used  by  Che\7  II  are  just  about  as 
simple  as  you  can  get  in  a  suspen- 
sion system. 

Safety  Not  Overlooked 

Another  Rambler  feature,  which 
it  shares  with  Cadillac,  is  one  of  the 
most  important  advances  in  driv- 
ing safety  to  appear  for  several 
years.  Dual  master  cylinders  pro- 
vide separate  hydraulic  circuits  to 
front  and  rear  brakes,  preventing 
complete  brake  failure  in  the  event 
of  a  leak.  Widespread  adoption  of 
this,  or  similar,  systems  is  almost  a 
certainty  because  of  other  manu- 
facturers* fears  of  being  considered 
indiflEerent  to  safety.  One  positive 
step  in  the  direction  of  safer  cars 
was  taken  by  the  entire  industry 
this  year  with  the  provision  of  seat- 
belt  anchorages. 

One  of  the  strongest  trends  evi- 
dent in  the  1962  cars  is  the  sharp 
reduction  in  frequency  of  lubrica- 
tion and  maintenance  operations. 
Following  the  lead  of  Cadillac  and 
Ford,  a  number  of  other  makes 
have  stretched  chassis  lubrication 
intervals  to  30,000  to  35,000  miles 
or  eliminated  them  completely. 
Ford  makes  and  Rambler  offer  fac- 
tory-fill coolants  which  need  not  be 
drained  for  two  years.  In  most  cas- 
es oil-change  intervals  have  been 
extended,  with  Ford  products  top- 
ping the  list  with  a  recommenda- 
tion of  6,000  miles. 

Repairs  Still  Needed 

One  point  which  has  been  large- 
ly overlooked  in  the  publicity  over 
less-frequent  lubrication  and  main- 
tenance operations  is  the  fact  that 
little  has  been  done  to  affect  the 
frequency  of  actual  mechanical  re- 
pairs. Plugs  and  points  will  still 
have  to  be  replaced  at  about  the 
same  mileage  as  before.  Brake  lin- 
ings will  continue  to  wear  out. 
Front  ends  will  still  need  align- 
ment. In  short,  a  few  sealed  lube 
points  will  not  put  the  repairshop 
out  of  business. 

These,  then,  are  the  trends.  They 
point  to  simpler,  lighter  automo- 
biles, requiring  less  frequent  lubri- 
cation   and    routine    maintenance. 


They  also  illustrate  the  new-found 
flexibility  of  the  industry,  making 
possible  rapid  development  of  new 
components  and  even  complete 
new  cars  to  suit  the  changing  mar- 
ket. The  ability  and,  equally  im- 
portant, the  willingness,  to  depart 
from  conventional  practice  is  pro- 
ducing the  most  original  engineer- 
ing we  have  seen  for  years.  Given  a 
free  hand,  the  engineer  will  put 
function  ahead  of  fashion  in  tomor- 
row's cars.  The  results  will  be 
worth  watching. 

THE  END.  NOW  TURN  BACK  TO  PACE  48 


Win  Merchandising  Awards 

Four  automotive  firms  won  first 
prizes  in  the  second  annual  Mer- 
chandising Awards  Competition 
staged  by  the  Point-of-Purchase  Ad- 
vertising Institute. 

Cadillac  won  first  prize  in  the 
"complete  promotion  kit"  category: 
Minnesota  Mining  and  Manufac- 
turing Co.  in  the  "double  face 
corrugated  counter  unit"  category: 
Dodge  in  the  "lithography  ceiling 
unit"  classification:  and  Pure  Oil 
Co.  in  the  "outdoor  signs"  category. 


THE  ALL-NEW  SILVER  BEAUTY  MODEL  200  CHARGER  IS  BIG 
AND  BRAWNY— DESIGNED  TO  HANDLE  THE  DEMANDS  OF 
TODAY'S    DRIVERS    FOR     FASTER    AND     BETTER    SERVICE 


Most  practical  charger  you've  ever 
seen.  "Penthouse"  contains  meters 
and  controls  where  they  are  easy  to 
read  and  protected  from  weather  and 
bumps.  Fully  automatic — can't  over- 


charge. Rates :  100  amps  for  6v — 60 
amps  for  12v.  And  look — no  tangles ! 
Cables  disappear  inside  roomy  cabi- 
net. Unconditionally  guaranteed. 
Triple-A  Specialty  Compan]f, Chicago 


W 


EVERYTHING    FOR    THE    BATTERY    BUT    THE    BATTERY    ITSELF 


MOTOR,  November  J 961 


"CORKER" 

Compression 

Testing 

Set 


A  NEW  concepf  In  engine 
compressfon  checking  — 

SAVES  TIME  •  ENERGY  •  TEMPERS 

•  $p«ciotly  d«tign«d  •xpendobit  n«opr«n#  fil- 
lings .  .  .  lock  lighl  in  tpork  plug  openings  lo 
toko  prtssuro  ki<ks«  froot  bolh  honds. 

•  Inlorchongooblo  tloms  pormil  quick,  ooty*  oc- 
curolo  comprossion  chocking  .  .  .  rooch  oil  hord- 
lo-gol^  spork  plug  locoiions. 

•  Complololy  odoploblo  for  uit  on  oil  ongines 
.  .  .  Induding  thm  loftff  high  compnttton  iypt. 

Vorious   combinolions    of   Iho    now   **Corkor'* 
comprossion  losling  sol  oro  ovoiloblo  .  .  .  osk 
your    fobbor   or   wrilo    for    lilorolur«i 
RINCK.  McllWAINC  INC.,  16  IHidton  ffroof. 
Now  York  13,  N.  Y. 


coMfiETc  sn 

NO.  Mi 


SPECIALISTS   IN  FINE  TOOLS  FOR  AUTOMOB 


f eps  ii  Packagiig . . .  Teps  li  Valie 
. . .  Teps  ii  Useability ...  list  'lOPS"! 

This  new  assortment  contains  over  90  insulated  solder- 
less  terminals  in  a  beautiful  compartmented  plastic 
box.  A  regular  $5.00  value  for  only  $2S8!  This  is  a  real 
combination  value— useful  box,  useful  terminals,  ter- 
rific price! 

Inside  there's  another  Vaco  extra.  Special  coupon  saves 
you  40%  on  a  handy  magnetic  pick-up  tool. 


^ 


Soo  your  Jobbor  or  wrilt: 

VACO  PRODUCTS  COMPANY 

317  EosI  Ontario  SirMi,  Chicoge  11,  ill. 

In  Conodot  Voce- Lynn  Products*  Ltd.  ond 
Atlos  Radio  Corp. 


What  Detroit  Is  Thinking 


158 


continued  from  page  41 

faulted  for  wanting  to  put  on  a  brave  face.  But  what 
is  the  reaction  of  the  man  at  the  retail  level  when  he 
reads  that  his  factory  is  experiencing  an  unprece- 
dented boom  while  he,  the  dealer,  is  loaded  to  the 
walls?  Not  having  access  to  the  full  picture,  he  can 
only  assume  his  operation  is  the  exception,  the  black 
sheep.  So  he  runs  scared. 

This  sort  of  hocus-pocus  may  be  p)ermissible  to  give 
the  public  the  impression  that  car  X  is  a  hot  product. 
But  a  synthetic  boom  is  hardly  a  boon  to  the  dealer 
who,  unable  to  understand  why  his  sales  aren't  soar- 
ing in  line  with  the  "trend,"  starts  discounting  before 
his  new  model  is  two  months  cold. 

In-Betweens  12  Per  Cent 

Chevrolet,  Ford  and  Mercury  dealers  who  may  be 
wondering  what  their  respective  factories  expect 
them  to  do  saleswise  with  Chevy  II,  Fairlane  and 
Meteor  might  get  an  inkling  of  factory  thinking  via 
production  schedules. 

Factory  programs  call  for  the  in-between  size  cars 
to  take  about  12  per  cent  of  production  during  the 
October-December  quarter.  Starting  with  first-quar- 
ter 1962,  output  will  be  hiked  or  cut,  depending  on 
what  dealers  do  with  the  vehicles  during  the  current 
quarter. 

Buick  vs.  Volume 

Displaying  more  competitive  spirit  than  they  have 
evidenced  since  Buick  toppled  from  third  place  in 
sales  in  1957,  dealers  handling  this  GM  product  are 
trying  to  cut  in  on  Chevrolet-Ford-Plymouth,  using 
their  new  V-6  price  leader  as  the  spearhead.  Dealen 
are  selling  hard  against  their  historic  rivals— Pontiac, 
Oldsmobile,  Dodge  and  Mercury— but  the  big  drive 
at  Buick  is  against  full-size  volume  cars. 

Luxuries  Pay  Off 

With  many  makes  practically  unchanged  from  last 
year  so  far  as  styling  is  concerned,  medium-  and  high- 
priced  products  in  particular,  1961  model  trades 
coming  in  on  1962  cars  are  bringing  peak  profits,  ac- 
cording to  rejx)rts  reaching  Detroit  sales  depart- 
ments. Luxury  brands,  such  as  Lincoln  and  Cadillac 
are  moving  at  record  prices.  Trouble  is  dealers  cannot 
get  enough  merchandise  because  there  is  little  in- 
centive for  owners  to  trade. 

Long  Wait  for  Bargains 

Some  makers  apparently  want  dealers  to  lash  their 
lowest-priced  products  to  the  salesroom  floor,  using 
them  as  price  leaders  to  attract  traffic.  Factories  arc 
not  refusing  to  supply  the  economy  jobs,  but  dealers 
are  told  they  will  have  to  wait  a  long  time— six  to  se\- 
en  weeks  in  some  instances— for  future  deliveries  on  a 
ration  basis,  order  three  cars,  get  one  or  {>erhaps  twa 

Profound  Thinking 

Why  factory  executives  age  fast  during  labor  nego- 
tiations: Leader  of  a  UAW  local  was  asked  why  his 
members  rejected  a  new  contract  that  had  been  ac- 

^V^-Xl^^.T^Qvembcr  1961 


cepted  by  Walter  Reuther  and  his  team  of  negotiators. 
"Well,"  the  local  head  replied  with  a  twist  on  the 
late  C.  E.  Wilson's  what's  good  for  the  country  is 
good  for  General  Motors  and  vice  versa,  "we  figured, 
if  it  was  a  good  deal  for  the  company,  it  couldn't  be 
good  for  us,  too." 

Bugged 

The  Man  from  the  Advertising  Agency  Handling 
the  Account  of  the  Competing  Car  Company  (here- 
after abbreviated  to  Whizzer)  settled  back  in  an  Im- 
pala  on  exhibition  in  the  showroom  in  the  General 
Motors  Building.  He  was  there  to  make  notes  on  the 
car  for  one  of  those  comparison  books— which  would 
inevitably  show  his  company's  product  to  be  vastly 
superior  to  the  competition— and  had  brought  along 
his  secretary  to  write  while  he  dictated. 

"All  right,"  Whizzer  began,  "we'll  start  with  a  cri- 
tique of  the  dashboard.  The  trouble  with  it  is—"  and 
he  went  on  to  enumerate  the  alleged  deficiencies. 

The  girl  had  not  filled  the  first  page  of  her  book 
when  a  voice,  apparently  coming  out  of  the  cosmos, 
said,  "You  don't  have  to  go  to  all  that  trouble,  sir." 

"What?"  Whizzer  asked,  severely  rattled.  "Who 
said  that?  What'd  you  say?" 

"I  did,  sir,"  the  voice  from  the  void  replied.  "I  said 
you  don't  have  to  go  to  all  that  trouble  to  describe 
the  dashboard.  You'll  find  folders  around  the  room 
describing  the  cars  in  full.  You  don't  have  to  write  it 
down.  It's  all  in  the  folders." 

The  display  was  rigged  with  loudspeakers  and 
microphones  in  the  cars.  The  male  voice  on  the  other 
end  was  stationed  so  that  he  could  see  the  cars  but 
could  not  be  seen  himself. 

Whizzer  hurried  away,  didn't  even  pick  up  a  folder. 

THE  END.  NOW  TURN  BACK  TO  PAGE  42 


Chrysler  Has  $4,800,000  Deficit 

Chrysler  Corp.  reported  a  $4,800,000  loss  for  the 
third  quarter  of  1961,  compared  with  a  profit  of 
$1,400,000  in  the  like  1960  period.  Sales  for  the  quar- 
ter declined  21  per  cent. 

For  the  first  nine  months,  the  corjX)ration  showed 
a  $20,500,000  deficit,  against  a  $25,100,000  profit  in 
the  1960  period.  Sales  amounted  to  $1,431,000,000, 
compared  with  $2,386,000,000  last  year. 


Change  ALL  Tubeless  Tires 

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For  hundreds  of  automotive,  houariM>ld 
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Soft,  resilient  sponge  rubber  stripping 
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The  Lubricant  that  Penetrates 

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•  Added  to  crankcase  oil  it  insures  smoother  performarice. 
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V% 


More  Power  for  Triumph 

Larger  and  more  jx)werful  than 
the  TR-S,  this  new  Triumph  TR-4 
has  all-synchromesh  gearbox,  roll- 
up  windows  and  more  luggage 
and  passenger  compartment  space. 
Compression  ratio  is  9  to  1.  Con- 
vertible lists  at  12,849,  hardtop  at 
$2,999  on  East  Coast. 


TR-4's  130.5  cu.  in.  en-     '^' 
gine  is  rated  at  105  hp 


whenever 

tune-ups 

are 

talked 

about 


you 


The  man  who  handles  the  tools  knows  the  job  must  be  done  right  —  THE  FIRST  TIME  — 
to  make  money  and  to  build  repeat  business  for  his  shop.  That's  why  dealers  appreciate 
SHURHirS  unconditionally  guaranteed  QUALITY  PARTS  ...  the  completeness  of 
SHURHIT'S  Service  Data  and  TUNE-UP  INFORMATION  ...  the  effective  dealer  training 
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are  just  getting  started,  you'll  find  in  SHURHIT'S  Service  Stock  Program  exactiy  WHAT 
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Sales  Can  Start 
In  the  Shop 


continued  from  page  48 

typing  at  her  desk  outside  Cap 
Moran's  ofl&ce.  Lou  was  nowhere 
in  sight. 

"Where's  Lou?"  asked  Dan. 

**I  don't  like  to  seem  abrupt," 
said  Adelaide,  "but  I'm  not  run- 
ning a  missing  persons'  bureau." 

"He  said  he  was  gonna  stop  here, 
but  I  guess  he  didn't." 

"It  must  be  my  lucky  day." 

"It's  them  cigars  that  get  you/ 
said  Dan.  "Is  the  boss  in?" 

"He's  always  in  to  you.  You 
aren't  always  trying  to  sell  him 
something  like  some  of  the  diar 
acters  we've  got  around  here." 

"I  am  this  time." 

"Good  luck,"  said  Adelaide.  "U 
everybody  had  as  much  sales  re 
sistance  as  Mr.  Moran,  we'd  have 
salesmen  hanging  themselves  at  n 
ery  street  corner." 


m^ 


fdO 


IJan     grinned.     "I'll     take 
chances,"  he  said. 

When  Cap  looked  up  in  greet 
ing,  he  was  smiling.  The  facton 
had  just  approved  a  dozen  sub- 
stantial warranty  claims  that  had 
been  hanging  fire  for  over  a  raonili 

"We  finally  shook  them  loose  on 
that  warranty  work  they  were  belh 
aching  about,"  he  said. 

"That's  good,"  said  Dan.  "Well 
need  the  money  to  make  a  decent 
showing  this  month." 

"What's  wrong?" 

"Nothing  special— only  slov.  And 
this  is  the  time  that  little  five 
and-dime  operator  that  opened  up 
out  at  Five  Points  picks  to  come  in 
and  demand  a  big  discount  of 
parts."        [continued  on  pace  \^ 

^V^-Y^^^  November  1*1 


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BY  FAB.  You  can  sell  every  customer  .  .  ,  oil,  air,  fuel  filters  for  all  U,S.  and 
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BALDWIN  FILTERS  keep  oil  REALLY  CLEAN— build  customer  confidence 

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Contact  your  BALDWIN  distributor.  Let  him  explain  the  famous  BALDWIN 

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Kearney,  Nebrasko 


Producefs  of  the  World's  Finest  Filters  Since  1936 


MOTOR,  November  1961 


V^ 


Sales  Can  Start 
In  the  Shop 


continued  from  page  160 

"We  do  allow  discounts,  don't 
we?"  asked  Cap. 

"Not  to  everybody  that  walks 
in." 

"You  said  he  had  a  service  sta- 
tion." 

"Sure,"  said  Dan,  **but  how 
much  business  does  he  do?  He 
don't  stock  nothing  to  speak  of. 
And  up  to  now  he's  never  bought  a 


part  from  us  if  he  could  get  it  any 
place  else." 

"So  far  as  we're  concerned,  then, 
he's  strictly  a  captive  parts  buyer." 

"He  was  in  a  coupla  minutes  ago 
asking  for  30  oflE  on  a  front  bumper. 
I  told  Terry  to  give  him  10." 

Cap  frowned.  "Sit  down,"  he 
said.  "We  may  have  been  a  little 
unjust  to  the  man,"  he  continued, 
when  Dan  got  settled.  "He  may  be 
new  and  he  may  not  be  buying 
many  parts  as  yet,  but  that  isn't 
sufficient  reason  to  be  rough  on 
him." 


aKmikUlay  Cylinder  Boring  Machine 


OUTLASIS 


Serving  thm  induitry  with  fft«  fin9»9, 

mesf  comphf  linm  of  ongiao 
rmconditioning  •quipment  ovollobfo 

CEDAR  RAPIDS  ENGINEERING  COMPANY 
907  17tli  St.  N.E. 
C«dar  Rapids,  Iowa 

Gentlemen: 

□  I'd  like  to  see  Kwik-Woy  Cylinder  Boring 
Machines  demonstroted.  I  understand 
there's  no  obligation. 

□  Send  me  further  information  and  litero- 
ture. 


Company  Nome 


Address 


aty 


Zone       State 


In  Kwik-Wav's  complete  line,  youll  find 
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ty of  the  model  FT,  shown  above,  is 
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KWIK-WAY  FEATURES 

Screw  Feed 

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Exhausting  Device  (on  FL,  FW,  FT) 
Two  Speeds  —  instantly   Interchange- 
able   (on    FT   and    FW.    FL   Features  4 
Speeds,  4  Feeds) 


^-? 


**Ten  per  cent  on  a  bumper  is 
worth  running  over  here  for." 

"But  20  or  30  would  make  it 
more  worth  his  while.  We've  got  to 
figure  what  we  give  him  against 
what  he  may  give  us  later  on." 

Dan's  bewilderment  was  plain. 
"The  only  thing  he'll  ever  do  for 
us/*  he  said,  "is  bother  us." 

"That,"  said  Cap,  thrusting  for- 
ward in  his  chair,  "is  a  matter  of 
attitude." 

"I  know  and  his  attitude  is,  he's 
doing  us  a  favor  buying  from  us." 

"You  know  that  isn't  what  I 
meant.  I  meant  that  word  'bother.' 
Nothing  is  a  bother  if  you're  inter 
ested  in  doing  things  for  p)eople. 
We're  here  to  give  service.  Thais 
what  it  says  on  the  sign  over  your 
door.  That's  what  your  departmeni 
is  called.  If  people  come  in  for  sen 
ice,  how  can  we  truthfully  say 
they're  bothering  us?" 

Well,"  said  Dan  reluctantly, 
"maybe  I  used  the  wrong  word 
Maybe  I  should  have  said  they 
want  too  much  service.  We  don'i 
make  no  profit  off  these  shops  thai 
only  buy  crash  parts  and  trim  and 
things  like  that.  They  only  conij 
here  because  nobody  else  carricL 
*em.  And  then  they  want  a  dis- 
count as  long  as  your  arm.  Where 
do  we  get  off?" 

Cap  smiled  at  Dan's  vehemence. 
"We  do  get  a  little  extra  markup 
on  the  parts  we  wholesale,"  he  said. 

"But  that  ain't  no  reason  wh> 
we  gotta  give  it  all  away." 

"No  it  isn't.  We've  got  to  re- 
member, though,  that  these  inde- 
pendent repairmen  buy  a  lot  of 
stuff  from  us  in  the  course  of  a 
year.  When  the  items  they  buy  are 
competitive,  we  match  the  jobber's 
discount.  Naturally,  they  expect 
the  same  discount  on  the  other 
parts,  and  you  can't  blame  them." 

JUan  sat  up  straight.  "I  ain't  dis- 
puting anything  you  say,"  he  said. 
"All  I  wanta  know  is,  do  we  gi^e 
'em  a  short  discount  or  a  long  one 
on  captive  parts?" 

"We'll  be  like  the  gals  at  the 
beach,"  said  Cap.  "We'll  take  off  as 
much  as  the  law  allows.  If  the  far 
tory  gives  us  a  decent  override, 
we'll  pass  it  on.  If  it  doesn't.  ^^H 
have  to  be  stingy,  too.  But  there'^ 
something  we  ought  not  to  forget.' 

"Yeah?" 

[continued  on  pace  W 


Today's  engines  need  ALLIED  water  pumps 
•  •  •  and  your  N*A*P*A  Jobber  has  them! 


•  With  higher  pump  speeds — higher  pump  bear- 
ing loads — and  higher  coolant  system  pressures, 
precision  engineering  is  now  needed  for  the  water 
pump  as  well  as  for  the  engine. 

Allied  water  pumps  meet  this  need,  with  better 
materials,  design  and  manufacture.  Where  required, 
aluminum  housings  provide  bener  heat  dissipa- 
tion. Smooth,  pit-resistant  plastic  impellers  handle 
greater  volume  of  water— have  precision  balance. 


reduce  bearing  load,  and  prolong  pump  life  as 
much  as  30%. 

On  both  aluminum  and  iron  housings,  cast  and 
bored-out  surfaces  are  accurately  machined.  As  a 
result.  Allied  water  pumps  give  you  maximum  in- 
surance against  leakage,  bearing  noise  and  more 
serious  failures. 

To  whip  the  toughest  jobs,  use  Allied  water 
pumps  or  Allied  repair  kits.  Get  them  from  your 
N.A.p.AJobber. 


ALLIED  AUTOMOTIVE  PARTS  COMPANY 
Indianapolis  7,  Ind. 


This  sign  —  on  your  shop 

—  is  your  customer's  assurance 

of  fast  service  with  quality  parts 


GHit  from  your  N'A*P* A  Jobber 
•  •  •  o  9000  fnofi  fo  Iniow  ■ 


MOTOR,  November  J96i 


Sales  Can  Start 
In  the  Shop 


continued  from  page  162 

"These  independent  garagemen 
and  service  station  operations  can 
help  us  sell  automobiles.  If  we 
treat  them  right,  they  just  might 
say  something  nice  to  customers 
about  the  line  of  cars  we  sell." 
**I  can  imagine  *em  doing  itl" 
"Don't  be  a  cynic,"  said  Cap. 
"Most  people  don't  know  much 
about  cars.  They  talk  as  if  they  do. 


but  they  don't.  They  haven't  got 
the  mechanical  know-how  to  find 
out  for  themselves.  They  won't 
take  my  word  that  one  car  is  better 
than  another.  I'm  selling  one  line, 
so  they  take  anything  I  might  say  as 
a  sales  pitch  and  disbelieve  half  of 
it. 

"With  the  service  station  man  or 
garageman,  it's  different.  He  works 
with  cars  all  the  time,  so  he  ought 
to  know  them— all  kinds.  And  he 
isn't  selling  cars,  so  his  word  can 
be  accepted  as  gospel. 

"If  some  car  owner  were  to  ask 


Are  Tou  Getting  Tour  Share  of 
Electrical  &  Ignition  Tune-Up 


A  sweet  running  motor  depends  on 
good  ignition.  Electrical  and  ignition 
breakdowns  head  the  list  of  auto- 
motive troubles  in  America  and  are 
number  one  as  a  source  of  service 
profit. 

THE 


Jobs? 


TUNE-UP  PROGRAM 

developed  by  your  wholesaler  and  P&D 
has  stressed  the  importance  of  annual 
ignition  tune-ups  to  your  customers  — to 
get  them  to  "P&D-ize  At  Least  Once  A 
Year/' 

The  P&D-ize  program  starts  with  the 
finest  ignition  parts,  finest  field  help,  and 
productive  advertising  that  brings  results. 

NOW  is  the  time  to  P&D-ize  for  your 
customers  and  reap  the  profits. 


See  your  wholesaler  or  write  us. 


^ .....: 


Pad  manufacturing  CO.,  INC. 

STAkTIMO  .  UOHTIMO  •  fGMfffOM 
19-02  STEINWAY  ST.,  LONG  ISLAND  CITY  5,N.«i 

Eifirt  S*s:  lii|  Wanm  Mirntiial.  31  Sa.  Mitab  lit..  CMtap  1.  & 


this  new  service  station  man  of 
yours  what  he  knows  about  the  car 
we  sell,  he  might  or  might  not 
praise  it.  But  say  we'd  treated  him 
well  and  he'd  got  to  know  us.  He'd 
be  more  inclined  to  give  our  car  a 
boost.  The  customer  might  not 
come  to  us  to  buy  it  but  then  again 
he  might." 

"That  sounds  awful  complicated 
to  me,"  said  Dan. 

"It's  casting  bread  on  the  waters, 
I  suppose,"  admitted  Cap,  "but  I 
never  believed  in  irritating  peo- 
ple who  are  in  {x>sition  to  do  you 
good  sometime." 

•—Edward  Fofd 
Next  month— The  right  way  to  run 
a  business. 

NOW  TURN  BACK  TO  PAGE  49 


How  Would  You  Fix  It? 

Answer  to  problem  on  page  74 

►  Repj^irmen  know  from  experi- 
ence that,  when  everything  checks 
out  and  the  cause  of  the  trouble 
hasn't  been  located,  there  is  only 
one  things  to  do— recheckl 

When  the  recheck  was  made,  this 
time  less  hurriedly,  the  repairman 
noticed  that  the  spring  clip  which 
attaches  the  needle  valve  to  the 
float  arm  was  missing.  This  per- 
mitted the  needle  valve  to  cock 
occasionally  in  its  seat  and  restrict 
the  flow  of  fuel. 

Installation  of  a  new  spring  clip 
eliminated  the  trouble. 


■  V 

r 

.•  > 

USED  CARS 

1 

^ 

164 


''I'll  have  to  ad-lib  on  this 
one!  It  was  just  traded  in 
and  I  know  nothing  about  it** 

^^^'Y^^,  November  1961 


How  to  Enforce 
A  Code  of  Ethics 


continued  from  page  45 

of  Better  Business  Bureaus  and  the 
National  Autoi^iobile  Dealers  Assn. 
These  standards  are  realistic  and 
fairly  comprehensive.  They  have 
been  adopted  in  substance,  by  local 
associations  of  dealers  and  Better 
Business  Bureaus.  An  equally  effec- 
tive set  of  standards  is  needed  to 
cover  work  done  in  dealers'  service 
departments. 

Members  of  Independent  Garage 
Owners  Assn.  receive  a  copy  of  the 
organization's  Code  of  Ethics, 
which  combines  general  professions 
of  good  intentions  with  such  re- 
quirements as 

"To  itemize  all  parts  and  me- 
chanical adjustments  in  the  price 
charged  for  services  rendered 
when  requested  to  do  so" 

and 

"To  retain  all  parts  replaced  for 
customer  inspection." 

The  code,  virtually  identical  in 
the  various  local  garage  owners' 
groups,  fails  to  cover  such  prac- 
tices as  installing  a  useless  gadget, 
removing  and  replacing  serviceable 
parts  and  accessories  or  charging 
for  repairs  not  made. 

Practice  standards  in  a  code  need 
to  be  explicit  enough  to  enable  ev- 
ery dealer  and  garage  owner  to 
draw  a  clear  line  between  what  is 
approved  and  what  is  condemned. 

Stands  for  Integrity 

3.  ,An  emblem  of  membership 
required  to  be  displayed  by  associ- 
ation members.  It  should  be  large, 
colorful  and  plainly  indicate  that  it 
stands  for  integrity  in  business  deal- 
ings. 

4.  .A  public  relations  campaign 
to  inform  prospective  customers 
that  the  association  emblem  means 
that  the  dealer  or  repairman  who 
displays  it  adheres  to  the  Code  of 
Fair  Dealing. 

This  public  relations  effort  must 
be  a  continuous  one.  Newspaper 
advertising,  publicized  addresses  by 
members  of  the  industry  and  pub- 
lic figures  and  awards  of  merit  to 
association  and  industry  members 
are  among  the  employable  devices. 

MOTOR,  November  1961 


The  objective  must  be  constantly 
adhered  to,  namely,  to  identify  the 
association's  emblem  as  a  symbol  of 
integrity,  and  the  dealer  who  dis- 
plays it  as  a  man  to  be  trusted. 

5  .  .  Machinery  to  discipline  the 
dealer  or  repairman  who  breaks 
the  code. 

Such  machinery  is  indispensable. 
Without  it,  neither  the  association, 
the  code  nor  the  emblem  have  real 
significance.  Who  will  retain  confi- 
dence in  an  emblem  when  it  con- 
tinues to  be  displayed  by  a  dealer 


or  repairman  who  has  defrauded 
him  or  his  neighbor? 

An  enforcement  mechanism 
which  has  proved  useful  in  other 
industries  is  the  grievance  commit- 
tee, composed  of  association  mem- 
bers of  good  reputation.  Such  a 
committee  should  be  large  enough 
to  provide  hearing  panels  of  at 
least  five  members,  to  hear  com- 
plaints of  breach  of  the  code.  A  full 
hearing  under  fair  rules  must  be 
accorded  to  complainants  and  deal- 
ers alike  and  any  party  should  be 
[continued  on  page  166 


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X^ 


How  to  Enforce 
A  Code  of  Ethics 


continued  from  page  165 

entitled  to  representation  by  coun- 
sel if  he  wishes. 

Of  course,  each  member  of  the 
association,  upon  joining  and  re- 
ceiving his  emblem,  agrees  to  obey 
the  code  and  to  abide  by  the  deci- 
sions of  the  association  and  its 
grievance  committee.  To  prevent 
discrimination  or  in-fighting 
among  members,  a  grievance  pan- 


el decision,  whether  it  calls  for  rep- 
aration or  restitution  to  the  cus- 
tomer or  reprimand,  fine,  suspen- 
sion or  expulsion  from  member- 
ship for  the  member,  should  re- 
quire the  concurrence  of  at  least 
a  two-thirds  majority  of  the  griev- 
ance panel  members. 

Ratification  by  a  majority  of  the 
entire  membership  is  not  an  unrea- 
sonable requirement  or  an  appeal 
may  be  allowed  to  either  the  asso- 
ciation or  an  executive  or  appeal 
committee  by  any  condemned  deal- 
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When  the  grievance  rules  and 
procedures  are  fair  and  reasonable, 
the  members*  agreement  to  be 
bound  by  the  association's  decisions 
arrived  at  under  such  procedures 
will  be  recognized  by  the  courts 
and  can  be  enforced  by  appropri- 
ate legal  action. 

The  general  rule  has  been  stat- 
ed by  the  New  York  Court  of  Ap- 
peals: 

Backed  by  Courts 

"The  constitution  and  by-laws 
of  an  .  .  .  association  express  the 
terms  of  a  contract  which  define 
the  privileges  secured  and  the 
duties  assumed  by  those  who 
have  become  members.  As  the 
contract  may  prescribe  the  pre- 
cise terms  upon  which  a  mem- 
bership may  be  gained,  so  may 
it  conclusively  define  the  condi- 
tions which  will  entail  its  loss. 
Thus,  if  the  contract  reasonably 
provides  that  the  p>erformance  of 
certain  acts  will  constitute  a  suf- 
ficient cause  for  the  expulsion  of 
a  member,  and  that  charges  of 
their  performance,  with  notice 
to  the  member,  shall  be  tried  be- 
fore a  tribunal  set  up  by  the  as- 
sociation, the  provision  is  exdu- 
sive,  and  the  judgment  of  the  tri- 
bunal, rendered  after  a  fair  trial 
that  the  member  has  committed 
the  offenses  charged  and  must  be 
expelled  will  not  be  reviewed  by 
the  regularly  constituted  courts."* 

Other  industries  confronted  with 
the  problem  of  the  gyp  dealer  and 
loss  of  public  confidence  are 
achieving  health  through  such  self- 
enforcing  codes. 

Must  Accept  Decision 

For  example,  the  Greater  Colum- 
bia Television  and  Electronics  Pro- 
gram sponsored  by  the  Better  Busi- 
ness Bureau  of  Greater  Columbia 
(S.C.)  provides  for  an  arbitration 
panel  empowered  to  review  the 
facts  involved  in  complaints,  de 
cide  where  the  blame  lies  and  rec- 
ommend a  suitable  remedy.  .\H 
members  participating  in  the  pro- 
gram must  agree  to  accept  the  de 
cision  of  the  panel. 

The  New  York  State  Funeral  Di- 


^J66 


*Polin  V.  Kaplan,  177  N£.  834,  257  N.T. 
277.  See  also.  Otto  v.  Joumeymai  Tii- 
lors,  17  Pac.  217.  75  Cal.  308:  Wdss  t. 
Musical  Mutual  ProtectiTe  Unkni.  IS 
Atl.  118. 189  Pa.  446. 


rectors  Association,  Inc.,  maintains 
a  committee  on  grievances  and 
complaints  which  is  required  to  in- 
vestigate "every  complaint  received 
against  a  funeral  director  for  mis- 
conduct, which  if  established, 
might  be  the  subject  of  punishment 
or  disciplinary  action." 

The  committee  may  initiate  in- 
vestigation where  no  complaint  has 
been  made  if  it  believes  an  investi- 
gation to  be  advisable.  The  com- 
mittee is  empowered  to  take  such 
action  on  complaints  as  it  deems 
appropriate.  "No  action  to  disci- 
pline or  prosecute  any  funeral  di- 
rector shall  be  taken  by  the  com- 
mittee without  the  affirmative  vote 
of  at  least  five  of  the  seven  mem- 
bers of  the  committee." 

Fairness  Cited 

I  have  been  called  as  a  consult- 
ant in  the  investigations  of  this 
committee  from  time  to  time  and  I 
can  attest  to  the  fairness  and  effec- 
tiveness of  its  work. 

The  decisions  of  the  grievance 
committee  should  be  given  public- 
ity. Where  charges  are  found  un- 
justified the  accused  member  is  en- 


titled to  have  the  public  informed. 
Conversely,  where  suspension  or 
expulsion  is  ordered,  wide  public- 
ity is  desirable  in  the  interest  of 
the  membership  as  a  whole  and  in 
all  such  cases  the  association  em- 
blem must  be  recovered. 

Insignia  Returned 

The  continued  display  of  the  em- 
blem by  the  offender  downgrades 
its  value  as  a  symbol  of  business 
integrity  and  works  an  injury  to 
all  other  members  of  the  associa- 
tion. 'Should  the  ousted  member 
refuse  to  surrender  his  insignia,  the 
courts  must  be  resorted  to,  if  nec- 
essary, in  order  to  retake  it. 

When  the  customer  becomes  ac- 
customed to  looking  for  the  em- 
blem of  membership  and  the  asso- 
ciation members  are  aware  that  the 
emblem  will  be  forfeited  for  mis- 
conduct, specific  enforcement  meas- 
ures will  be  held  to  a  minimum,  for 
violations  are  likely  to  be  few. 

Honest  men  deserve,  and  can  en- 
joy, the  benefits  of  a  reputation  for 
fair  dealing,  which,  as  Henry  Ward 
Beecher  said,  "is  itself  a  fortune." 

THE  END.  NOW  TURN  BACK  TO  PAGE  46 


SINCE  1920 


Profitably  used  in  more 
than  2,000  shops. 

Barbee  equipment,  ac- 
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supply  every  need  for  the 
Radiator  Repair  Trade. 


THE  BARBEE  CO.,  INC. 
P.O.  Boi  321M,  Louisville  1,  Ky. 


Send  for  Caialog  and 
Price  List.  Convenient 
Terms  Available. 


lASITSKEYI 


Squee^te  it  out— a  drop  at  a  time 
— or  in  a  steady  stream— to  pro- 
tect locks  against  rust,  stick* 
ing  and  freezing.  LOCK-EASE 
works  by  penetrating  deep 
into  the  heart  of  the  lock  mech- 
anism   Pushes  out  dirt  and 

grease .  .  .  leaves  a  moisture 
repellent,  anti-rust  graphited 
film  that  keeps  locks  working 
even  at  20®  below  I  (Won*t  run 
at  200^  F.  above).  _ 

Always  have  can  handy  for 
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calls.  Also,  put  a  few  drops  iflH 
every  car  lock  to  finish  off  you^" 
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MOTOR.  November  J96J 


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« 


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FUEL  PUMPS 


the  uncommon 
motor  oil! 


Motorists  who  care  for  their  cars  . . .  and  serv- 
icemen who  care  for  their  customers  .  . .  agree 
that  Wolf's  Head  Oil  is  truly  the  finest  of  the 
fine.  There's  a  reason— Wolf's  Head  is  100% 
Pure  Pennsylvania,  Tri-Ex  refined  three  im- 
portant extra  steps  and  scientifically  fortified  for 
the  finest  engine  protection.  The  result  is  un- 
common lubrication  .  .  .  uncommonly  low  op- 
erating and  upkeep  costs  .  .  .  truly  uncommon 
quality.  That's  why  many  motorists  who  care 
for  their  cars  insist  on  Wolf's  Head.  Keep  your 
customers  coming  back  with  Wolf's  Head  . . . 
the  motor  oil  that  commands  uncommon  cus- 
tomer loyalty  the  country  over. 

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OIL  CITY,  PA. 

172 


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Capital  Close-Dps 


continued  from  page  57 

if  they  are  interested  in  selling  any  of  the  retail  out- 
lets they  now  lease,  whether  they  would  finance  such 
sales,  and  at  what  price.  Other  questions  require  a 
listing  of  dealers  by  classification,  and  the  average 
length  of  leases. 

Tire  Tax  Bill  in  Senate 

Unfinished  business  list  of  the  Senate  includes  a 
bill  passed  shortly  before  adjournment  by  the  House 
to  equalize  the  law  on  collection  of  excise  taxes  on 
tires  and  tubes,  putting  independent  dealers  on  a  par 
with  manufacturers  which  operate  their  own  retail 
outlets.  Small  business  groups  are  backing  the  bill 
H.R.  221. 

U.S,  Warns  of  Monoxide 

Surgeon  General  Luther  L.  Terry  of  the  U.  S.  Pub- 
lic Health  Service  has  issued  a  cold-weather  warning 
on  carbon  monoxide  poisoning  which  can  be  used  to 
develop  winter  service  business  by  repairshops.  There 
were  385  deaths  in  1959  caused  by  monoxide  from 
automobile  exhausts.  Most  important  preventive  step 
urged  by  the  government  is  a  check  of  the  exhaust 
system  to  discover  leaks. 

While  most  cases  of  accidental  poisoning  from 
leaky  exhaust  systems  occur  in  the  winter  when  many 
motorists  keep  all  windows  closed,  the  increasing 
popularity  of  air-conditioned  cars  makes  it  a  year- 
round  problem.  Monoxide  poisoning  of  motorists  is 
often  mistaken  for  car  sickness,  since  nausea  and  diz- 
ziness are  symptoms  of  both. 

Industry  Men  in  Group 

Automobile  industry  will  have  two  out  of  25  mem- 
bers of  an  advisory  panel  picked  to  review  and  oil- 
uate  the  National  Vocation  Training  Act.  Named  bf 
HEW  Secretary  Ribicoff  were  Frederick  T.  Corleto 
a  South  Philadelphia  Buick  dealer,  and  Charles 
O'Dell,  who  works  for  UAW  at  its  Detroit  head- 

M.OTOR.  November  l« 


quarters.  The  group  is  headed  by  the  Chicago  super- 
intendent of  schools,  Benjamin  C.  Willis,  and  in- 
cludes representatives  of  labor,  industry,  education. 
Government,  and  the  public. 

Serving  as  consultants,  the  appointees  will  review 
and  evaluate  the  vocation  law  and  make  recommen- 
dations for  improving  and  redirecting  the  program. 
One  possible  result  is  more  effective  methods  of 
training  automobile  mechanics. 

Census  Helps  Dealer 

A  Small  Business  Administration  leaflet,  "New 
Census  Information  for  Your  Business,"  tells  the 
story  of  how  an  anonymous  used  car  dealer  in  a 
Northern  state  used  census  data  to  pick  the  right 
spot  to  relocate.  Doctor's  order  required  a  change  in 
climate. 

He  sold  out  and  sought  to  re-enter  the  business  in 
one  of  four  states  in  the  Southwest.  He  used  census 
statistics  to  pick  the  right  community. 

"It  was  like  being  handed  a  business  map,"  he  re- 
ported, "and  being  told  to  pick  the  best  place  for  my 
business.  Without  it  I'd  have  been  guessing." 

The  leaflet.  No.  70  in  SBA's  "Small  Marketers 
Aids"  series,  tells  how  to  put  census  figures  to  work 
for  business  purposes.  A  list  of  1 1  uses  includes  meas- 
uring performance  against  competitors,  study  of  lo- 
cal buying  habits,  consumer  preferences,  and  changes 
in  purchasing  power  and  business  trends  in  an  area 
as  small  as  a  single  neighborhood. 

Shorts 

A  Washington  Post  columnist  ran  the  following 
item  under  the  heading  "Pun  Fun":  "The  new  Na- 
tional Automobile  Dealers  Assn.  Bldg.  at  200  K  St. 
N.W.  has  a  big  sign  that  says  it  is  NADA  building, 
but  it  sure  looks  like  one  to  me."  .  .  .  1958  Census  of 
Business  figures  just  issued  report  automobile  imports 
of  $511,000,000  but  exports  of  only  $17,000,000. 
Parts  and  accessories  brought  in  were  worth  nearly 
$11,000,000,  and  those  sent  overseas  were  worth 
about  $90,000,000.  .  .  .  According  to  the  Bureau 
of  Public  Roads,  motor-fuel  consumption  is  ex- 
pected to  total  64,900,000,000  gal.  for  the  U.S.  in 
1961,  a  gain  of  2.6  per  cent  over  1960.  Based  on  this 
estimate,  annual  rate  of  fuel  consumption  comes  to 
781  gal.  per  vehicle. 

THE  END.  NOW  TURN  BACK  TO  PAGE  58 


PtACnCAL  DAN  SAYS: 

"Don't  b«  a  porit  wothtd 


SAFE! 


^^^VfKHiK 


9 


MODI 
CLEANMASTER  WITH  Kleerflo  CARB  U 

ONE  HF  9  Kleerflo  AUfOMATICS  .  .  .  spe 
safely  equipment  for  every  partt  deanini 

•  Unit  Includes  air-agitated  toakin 
drying  shelf  and  parts  basket! 

•  TWO  cleaning  actions  . .  .  separ 
simultaneously! 

•  Continuous  2-way  filtration! 
•  TWO  BI6  ufety  features  . . .  fast-acting 
link  la  self-closing  cover  PIUS  patentei 
driven  by  fin-coored,  tparit  freo  motor! 

CAfta-U'TATOft  {IVtodel    C  la>   Attaches  to 
MASTER  »i  opttonal  eauipirieni.  Also  obtain 
a  bench  um%  (Model  C-lOB}.  Cleans  carbi 
fuel   pumps,  pistons,   brskt   Jjid  power  i 
'  ,  etc. 


NEW  All-Purpoto  Supor  CARBUSOL 
Cleans  carburetors,  transmission 

parti,  carborrfied  parts  .  .  . 
easier,  faster! 


Sold  thru   ttii 
Jobber 


'Cffiy  ciiAmmss 


Nl-T  OU 
A  ufe,  NON-TOXIC,  rapid  c 
quick-drying  fluid  used  c( 
nKwei  irease,  PiC.  stud 
frofl 


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COMPANY 


Division  of/ Practical  Mfg.  Co. 


*utt  Bhw  AmMmt  90sIiH        SWITCH  10  NEW  COPPER-COAT 


K&W's  Metallic  Gasitet  Compound  sets  up 
in  just  one  to  two  minutes,  yet  stays  free 
enough  to  assure  a  fast,  easy  fit  .  .  . 
minutes  or  hours  later.  Even  the  heaviest 
gasket  keeps  a  nocreep,  nocrawl  align- 
ment. Always  stays  pliable  so  you'll  never 
have  to  scrape  another  gasket. 
K&W's  special  atomized  copper  compound 
fills  uneven  surfaces  .  .  .  resists  exhaust 
and  combustion  hot  spots  .  .  .  conducts 
heat  .  .  .  gives  a  positive  seal  against 
gaseous  and  liquid  leaks. 
Fast  working  Copper  Coat  is  ideal  for  use 
wherever  a  gasket  compound  is  recom- 
mended. Sets  paper,  cork,  fiber  or  metal. 
Get  it  from  your  supplier  today. 


KAW   PRODUCTS,    W 

WhiHlor,  Colifornio      BloomingtOfi« 


:iVfOTOR,  November  1961 


Easy  Cures 

For  Hard  Starters 


continued  from  page  57 

the  condition.  If  the  choke  is  too 
tightly  closed,  crack  it  open  with 
the  tip  of  a  screwdriver.  Do  not 
use  your  finger— the  engine  may 
backfire  through  the  carburetor. 

Once  the  engine  starts,  wait  un- 
til it  warms  up  before  making  final 
adjustments.  This  time  can  be  used 
to  review  the  owner's  habits  in 
starting  the  car.  Does  he  pump  the 


gas  pedal  too  much  before  crank- 
ing? If  the  car  has  a  manual  choke, 
is  it  used  properly?  Is  the  owner  in 
the  habit  of  using  headlights,  heat- 
er, defroster,  radio  and  other  elec- 
trical accessories  all  at  once,  caus- 
ing rapid  battery  drain? 

All  these  hints  apply  to  the  oc- 
casional hard-starting  car.  But  if 
the  complaint  happens  often,  the 
same  car  is  a  chronic  case,  and  it  is 
time  for  a  more  thorough  diagno- 
sis with  test  equipment  in  the  shop. 

When  tackling  such  a  complaint, 
the    repairman    should    remember 


MORRIS 

ciun 

PJ^niH 

^^^^^£  i.  vC  <|»^^^^^^^^^^^^^^^^^^^^^^^H 

.j^tHut-//ea/i>if 

-If  m^^MX 

\lHnH>4>Ii^^>n 

iBpran         -i^—t 

[IBSPOj     <^> 

^^^^^^        RO\ER 

Civanim 

^^^^^^^^^UlliJLllj^H 

^^^^^^IV^^^^^^^^^^^H 

^mm 

Makers  of  quality  imported  cars  specify  Lucas  products 
as  original  equipment  To  insure  customer  good  will  al- 
ways replace  Lucas  with  Lucas.  A  Lucas  representative 
will  be  glad  to  help  you  plan  a  basic  inventory. 


Unn%d  S/A/M  Factory  Bnneff9 


LUCAS. 


KI.KCTRICAL  SKftVlCKB,  INC. 
B0I-500  W«st  4ancl  8tr««t,  N«w  York  36.  N.  Y. 


COILS  •  HORN*  ■  RIOULATORC  •  STAflTBRS 

wiNo«Miai.owi^Bi««>aArTaRtas««muNO 

■RAKBS  AND  SMOCK  AaOORBBR* 


,  i.  «l.  •  Lm  Aiftltt  •  Chietio  •  Htittoi  •  Sm  FrtielMO  •  Jaektoivlllt  •  Soattio  •  I 


•  laltimrt 


that  the  cause  of  the  problem 
didn't  "just  happen"  but  is  usually 
a  result  of  troubles  which  have 
been  unnoticed  or  ignored. 

These  troubles  could  be  almost 
anywhere  and  may  therefore  need 
detailed  tests  to  uncover  them.  A 
complete  diagnosis  of  each  individ- 
ual unit  under  the  hood  is  a  sure 
but  drawn-out  way.  It's  unprofita- 
ble for  the  shop  and  unsatisfactory 
to  customers  who  want  their  vehi- 
cles returned  in  the  shortest  possi 
ble  time.  The  use  of  a  fast,  reliable 
method  of  locating  the  trouble 
source  will  not  only  satisfy  the  cus- 
tomer but  make  room  in  the  shop 
for  more  repair  jobs.  This  is  possi- 
ble with  the  method  known  as  area 
tests. 

Check  Entire  System 

Rather  than  checking  individual 
components,  the  repairman  an 
save  time  by  testing  the  perforro- 
ance  of  an  entire  system  at  one 
time.  The  condition  of  the  system 
tested  can  then  be  judged  by  re- 
sults. Once  negative  readings  are 
found  in  a  system,  a  unit-to-unii 
check  can  isolate  the  exact  cause 
of  hard  cold  starting. 

An  engine  needs  three  things  to 
get  it  started  and  keep  it  running- 


IMPORTANT  NOTICE 
TO  SUiSCiJIERl 

ft  ^ou  ore  going  to  movs  it  h  ii#c*t- 
lory  fKot  fh*  proper  notification  ba 
mode,  of  the  earliotf  poiiiMe  mo^ 
meni',  to  thit  you  may  continue  to 
receive  your  copiei  of  MOTOH 
Mogoxlne  witKout   interrMptioA. 

Such  notili motion  ihould  be  mod* 
to  MOTOR  Magotine  by  Jetttf. 
poifcord,  or  poit  office  form  22S« 
gVing  the  old  aJdr«is,  e»  w*ll  oi 
I  he  new,  wihh  postal  zone  n^mbtr 
tf  any.  Ycti  sh^vid  olio  noKly  your 
hcol  post  offics  on  postal  form  22 
of  your  change  of  odd  rest.  Bath 
pr^tol  formt  ore  QbtoinabJe  at  ony 
p^tt  office. 

Since  coniideroble  time  Ti  re- 
quired to  proCflif  a  cKonge  of  od- 
drest  you  ora  urged  to  odvisi  tti* 
MOTOR  Mogoiine  Subscription  Dt- 
ps ft  men^  OS  soon  as  you  know  yowf 
new  oddress,  preferobly  five  weeb 
in   advance, 

MOTOR  MAGAZINE 
Ssbscription  D«pt. 
250  W«>t  SStli   St. 

Hmm  York  19,  N,  Y> 


174 


N^.^'\^^,>^wembcr  1961 


electricity,  fuel  and  pressure.  A 
hidden  inefficiency  in  any  of  these 
will  result  in  hard  starting.  If  the 
engine  has  good  carbiiretion  and 
ignition  but  the  exhaust  valves  are 
burned  or  leaking,  compression 
will  be  poor  and  starting  will  be 
difficult.  Or,  if  the  fuel  system  and 
compression  are  good  and  the 
spark  plugs  are  fouled,  the  same 
problem  will  result.  Over-all  en- 
gine performance,  therefore,  de- 
pends on  the  performance  of  the 
individual  systems. 

Place  to  Look 

The  first  place  to  look  for  causes 
of  persistent  hard  starting  is  in  the 
starting  circuit  itself.  This  consists 
of  the  battery,  cables,  relay,  sole- 
noid and  starter  motor.  By  making 
a  cranking- voltage  test,  all  the  units 
are  checked  simultaneously.  If 
cranking  voltage  is  below  specifica- 
tions, then  each  component  will  re- 
quire individual  testing.  If  the  volt- 
age is  satisfactory,  it  can  be  as- 
sumed that  the  cause  of  hard  start- 
ing lies  somewhere  else. 

The  next  logical  place  to  check 
is   the  ignition   system,  which  ob- 


viously takes  in  a  great  number  of 
units.  A  distributor-point  resistance 
test  will  reveal  faults  throughout 
the  primary  circuit.  Broken  wire 
strands  or  corrosion  may  exist  in 
the  ignition  switch,  ballast  resistor, 
coil  primary  winding,  distributor 
leads,  ignition  points  or  condenser. 

Resistance  High 

If  any  of  these  units  is  corroded, 
loose  or  **shorting  out,**  the  electri- 
cal resistance  will  be  high  and  the 
meter  will  show  it. 

If  everything  checks  out.  the 
next  step  is  to  make  a  secondary  re- 
sistance test.  This  locates  many  of 
the  hard-to-find  causes  of  hard 
starting,  such  as  defective  coil  sec- 
ondary winding,  cracks  in  the  dis- 
tributor cap,  the  rotor,  the  spark 
plugs  and  all  high-tension  leads. 
The  test  is  made  directly  at  each 
spark-plug  terminal,  the  final  stage 
of  the  secondary  circuit. 

If  all  readings  are  low,  then  trou- 
ble is  likely  to  be  in  the  coil,  center 
tower  of  cap,  rotor  or  wires  from 
distributor  to  coil.  If  readings  at  a 
few  terminals  are  low,  then  those 
particular  spark  plugs  or  wires  can 


be  suspected  of  robbing  the  engine 
of  electrical  power  needed  for  easy 
starting. 

An  over-all  check  of  engine  per- 
formance can  be  made  with  a  vac- 
uum gauge.  This  test  meter  has 
long  been  a  favorite  with  repair- 
men. When  it  is  connected  to  the 
intake  manifold,  the  amount  of  en- 
gine vacuum  will  be  shown.  Faults 
such  as  sticky  or  burned  valves, 
poor  carburetion,  late  ignition  tim- 
ing, leaking  head,  manifold  or  car- 
buretor gaskets  or  clogged  exhaust 
system  can  be  detected.  Any  one  of 
these  can  cause  hard  starting. 

THE  END.  NOW  TURN  BACK  TO  PACE  57 


NADA  Directors  Elected 

Leo  B.  Carey.  Coventry,  R.I., 
Dean  Chaffin,  Bozeman,  Mont., 
Maurice  J.  Grant,  Manchester, 
N.H.,  and  Arthur  E.  Summerfield, 
Jr.,  Flint,  Mich.,  have  been  re-elect- 
ed to  represent  their  states  on  the 
board  of  directors  of  the  National 
Automobile  Dealers  Assn. 

Carrol  G.  Oakes,  Morristown, 
Tenn.,  has  been  electecf  to  repre- 
sent his  state  on  the  NADA  board. 


VIXEN   MILLED  CyRVED -TOOTH 


MORE  CAt  bOOY  iURFACES  get  their  finishing  touches  from  Heller  Vixen 
Fiiefi  than  any  other  brand.  That's  because  their  exclusive  undercut  teeth 
remove  metal  faster  while  the  forward  curve,  deep  gullets  and  wide  pitch 
keep  teeth  clear  for  smooth,  scratch  free  finishes. 

ASK  YOUR  NitLER  miTRIBUTOl  to  demonitrate  VIXEH  File  superiority. 
Hell  also  show  you  the  Heller  Hack  Saws»  American  Pattern  Files  and  Auto^ 
motive  Hammers  preferred  by  top  body  repair  shops  from  coast  to  coast* 
Why  not  *'holler  for  Heller"  today? 


#19  '  0  «  44 


HiLLER     TOOL     CO. 

Our  125th  year I836'1961 


Am9rlca*9  Oldest  Fll*  Manufacturer 
NKVl^COMBIiSTOWN,  OHIO 
Subaldlary  of  Simonds  Saw  and  Steal  Co. 


•  ranch  Offlcmt  and   Warmhouft:   Union,  N.  J.   •   O»froif    •  Chicogo   •  Shrvvvport   %  \.t>»  Ki^5^%\%x  %  ^^tW^t.^.  ^x^^^tw 
MOTOR,  November  1961 


BIRD  BO 


CUn  nhttt  tmttti. 


AU-rawosE 
KITCHEN 

Genie 
SHEARS 

WORTH 
$300 


WHEN  YOU  BUY 
ANY  3  PC  BLUE  BIRD 
BAHERY  TOOL  KIT 
AT  REGULAR  PRKEI 

UmI 
iKfe 


GET  SET  FOR  FAST  EFFICIENT  BAHERY  SERVICE 
AND  GET  THIS  BLUE  BIRD  BONUS  BUY  AS  WELLI 

MDfR  noM  rom  Jtma  mwi  ona  UKum  ro  30  oaysi 


BERGMAN  tool  mfg.  co.,  mc. 


1  573  NIAGARA  ST.,  BUFFALO  13,  N.  Y.,  U.SjA. 


A  POUBLE 


Fan  Bei 

Hand 
Eiectrl 
H^droull 


PUSH  PLATE 


SNOW   PLOW 


WELD-BUILT  BODY  CO.,  INC. 

5903  PRESTON  COURT,  BROOKLYN  34,  N.Y. 

Monufocfurers  of  fhe  Largest  Se/ecfion  of 
Power  Wreckers  and  (Vrecfcer-Accessories 


Super  Minx  Longer 


I 


Longer  and  wider  than  previous  Hillmans,  this 
Super  Minx  has  66  hp,  97  cu.  in.  4  cyl.  en- 
gine. Only  three  points  on  chassis  require  lube 


New  York  Dealers 
Hear  Chrysler  Plans 

Lynn  A.  Townsend,  president  of  the  Chrysler 
Corp.,  speaking  at  the  38th  annual  meeting  of  the 
New  York  State  Automobile  Dealers  at  Kiamesha 
Lake  late  last  month,  said  his  firm  considers  dealer 
profitability  to  be  of  prime  concern.  Chrysler  is  in- 
terested in  dealers  who  maintain  good  volume  and 
good  gross. 

Chrysler  Corp.  has  embarked,  Townsend  said,  on 
a  program  to  improve  its  market  representation,  lo 
find  good  dealers  in  all  areas.  Substantial  money  will 
be  spent  to  recruit  dealers  and  loans  will  be  made 
to  help  some  get  started.  In  addition,  Chrysler  will 
build  facilities  itself  in  some  areas  and  lease  them 
to  dealers. 

Other  speakers  at  the  convention  included  Thomas 
F.  Abbott,  president  of  the  National  Automobile  Deal- 
ers Assn.,  James  J.  Reynolds,  Assistant  Secreury  of 
Labor,  U.S.  Dept.  of  Labor,  and  Warren  King,  Life 
Magazine. 

Wesley  Van  Benschoten,  Poughkeepsie,  was  elected 
president  of  the  New  York  dealer  group,  James  L 
Sayles,  Suffern,  first  vice  president,  Robert  O.  Barton, 
Lockport,  second  vice  president,  R.  Harold  Craig, 
Albany,  third  vice  president,  J.  J.  Hayes,  Rockville 
Centre,  secretary,  James  K.  Patrick,  Troy,  treasurer 
and  Harvey  M.  Stewart,  Syracuse,  assistant  treasurer. 

William  L.  Webster,  Schenectady,  was  presented 
the  New  York  State  Dealer  of  the  Year  award. 

New  Jersey  Dealers  Elect  Laurie 

J.  Alex  Laurie  (Ford) ,  Morris  Plains,  was  elected 
president  of  the  New  Jersey  Automotive  Trade  Assn. 
held  late  last  month  at  Atlantic  City. 

John  S.  Stratton  (Pontiac) ,  Pitman,  was  advanced 
from  the  second  to  the  first  vice  presidency.  William 
F.  Downs  (Ford) ,  Toms  River,  was  named  second 
vice  president  and  Edward  A.  Kammler,  Jr.  (Buick), 
Elizabeth,  treasurer  last  year,  was  elected  third  vice 
president. 

The  new  treasurer  is  Harold  R.  Edwards  (Pon- 
tiac) ,  Millville.  William  L.  Mallon  (Pontiac)  Irving- 
ton,  as  he  has  for  so  many  years,  was  again  named 


176 


^VOTOR,  November  I«l 


secretary.  Otto  Henneberger  continues  as  manager. 
Attendance  exceeded  last  year's.  High  spots  of  the 
program  were  the  dealer  panel  on  the  problems  of 
making  a  profit  next  year,  and  a  closing  address  by 
James  C.  Moore,  executive  vice  president  pf  the 
National  Automobile  Dealers  Assn.,  who  reported  on 
the  efforts  of  the  Task  Force  and  told  the  group  that 
further  changes  in  dealer-factory  relations  could  be 
expected. 

1961  Vehicle  Registrations 
May  Top  76,000,000 

According  to  Federal  Highway  Administrator  Rex 
M.  Whitton,  motor  vehicle  registrations  are  expected 
to  reach  76,007,000  for  1961.  This  would  represent 
a  gain  of  2,106,000  or  2.8  per  cent  over  the  73,901,471 
vehicles  registered  in  1960. 

Passenger  cars  are  expected  to  number  63,488,000 
for  1961,  a  2.9  per  cent  increase  over  the  preceding 
year,  while  trucks  and  buses  are  expected  to  total 
12,519,000,  a  gain  of  2.5  per  cent. 

The  anticipated  2.8  per  cent  rate  of  increase  is  less 
than  in  the  previous  year,  when  registrations  in- 
creased 3.3. 

GM's  Net  Dips 

In  the  third  quarter  of  1961  General  Motors  Corp. 
rep)orted  net  income  of  $88,000,000  and  total  dollar 
sales  of  $1,968,000,000.  For  the  comparable  1960 
period  the  corporation's  net  income  was  $89,000,000 
and  dollar  sales  amounted  to  $2,201,000,000. 


STATEMENT  REQUIRED  BY  THE  ACT  OF  AUGUST  24.  1912,  AS 
AMENDED  BY  THE  ACTS  OF  MARCH  3.  1933,  JULY  2.  1946 
AND  JUNE  11,  1960  (74  STAT.  208)  SHOWING  THE  OWNER- 
SHIP. MANAGEMENT,  AND  CIRCULATION  OF 

MOTOR  published  monthly  at  New  York,  N.  Y..  for  October  1.  1961. 

1.  The  names  and  addresses  of  the  publisher,  editor,  managing 
editor,  and  business  managers  are:  Publisher.  The  Hearst  Corpora- 
tion. 250  West  55th  St..  New  York  19.  N.  Y.;  Editor.  Edward  Ford. 
250  West  55th  St.,  New  York  19,  N.  Y.;  Managing  Editor.  Peter 
S  Iveri,  250  West  55th  St.,  New  York  19,  N.  Y.;  Business  Manager, 
Clifford  S.  Bailey,  250  West  55th  SU  New  York  19.  N.  Y. 

2.  The  owner  is:  The  Hearst  Corporation,  principal  office.  100  West 
Tenth  Street,  Wilmington,  Delaware.  All  of  the  stock  of  The  Hearst 
Corporation  is  held  by  the  following  Voting  Trustees,  namely:  Rich- 
ard E.  Berlin,  959  Eighth  Avenue,  New  York,  New  York;  Harbld  G. 
Kern.  5  Winthrop  Square,  Boston,  Massachusetts;  G.  O.  Markuson, 
959  Eighth  Avenue.  New  York.  New  York:  Charles  Mayer.  Third 
and  Market  Streets,  San  Francisco,  California:  William  Randolph 
Hearst.  Jr.,  959  Eighth  Avenue.  New  York,  New  York;  Randolph  A. 
Hearst.  270  North  Canon  Drive.  Beverly  Hills,  California;  David  W. 
Hearst.  270  North  Canon  Drive,  Beverly  Hills.  California;  J.  D. 
Gortatowsky.  57th  Street  at  Eighth  Avenue,  New  York,  New  York 
and  Herbert  W.  Beyea.  410  Park  Avenue.  New  York.  New  York 
under  Voting  Trust  Agreement  dated  as  of  February  28.  1958;  the 
beneficial  owners  of  the  stock  deposited  under  the  aforesaid  Voting 
Trust  are  The  Hearst  Foundation.  Inc..  the  William  Randolph  Hearst 
Foundation.  William  Randolph  Hearst,  Jr..  Randolph  Apperson 
Hearst.  David  Whitmire  Hearst.  George  Hearst,  John  Randolph 
Hearst,  Jr.,  Joanne  Hearst  Hemdon,  William  Randolph  Hearst  II  and 
Deborah  Hearst. 

3.  The  known  bondholders,  mortgagees,  and  other  security 
holders  owning  or  holding  1  percent  or  more  of  total  amount  of 
bonds,  mortgages,  or  other  securities  are:   None. 

4.  Paragraphs  2  and  3  include,  in  cases  where  the  stockholder  or 
security  holder  appears  upon  the  books  of  the  company  as  trustee 
or  in  any  other  flduciary  relation,  the  name  of  the  person  or  cor- 
poration for  whom  such  trustee  is  acting;  also  the  statements  in  the 
two  paragraphs  show  the  affiant's  full  knowledge  and  belief  as  to 
the  circumstances  and  conditions  under  which  stockholders  and 
security  holders  who  do  not  appear  upon  the  books  of  the  company 
as  trustees,  hold  stock  and  securities  in  a  capacity  other  than  that 
of  a  bona  fide  owner. 

5.  The  average  number  of  copies  of  each  issue  of  this  publication 
sold  or  distributed,  through  the  mails  or  otherwise,  to  paid  sub- 
scribers during  the  12  months  preceding  the  date  shown  above  was: 
120.733. 

CLIFFORD  S.  BAILEY.  Business  Manager. 

Sworn  to  and  subscribed  before  me  this  28th  day  of  September.  1961. 

ANDREW  E.  MACYKO.  Notary  Public.  State  of  New  York 

Reg.  No.  41-2461900 

(SEAL)  Qualified  in  Queens  County,  Cert,  filed  in  N.Y. 

Coimty.  Commission  Expires  March  30,  1963. 


_  GRAYMILLS 

LEAN-O-MATIO 

PARTS  ^VASHERS 

There's  no  doubt  about  it!  A  CLEAN-O-MATIC  adds  a 
touch  of  glamour  to  your  service  department  or  shop.  Your 
customers  will  notice  it,  too,  and  know  you  take  pride  in 
your  shop  and  work.  Best  of  all  you'll  like  the  outstanding 
cleaning  job  it  does.  CLEAN-O-MATICS  are  liuilt  with 
all  the  features  that  make  it  easier  to  clean  intricate  and 
precise  automotive  parts.  The  soak  tanks  are  large  enough 
to  hold  a  complete  automatic  transmission  or  a  complete 
set  of  heads.  Up-date  your  parts  cleaning  department  .  .  . 
buy  a  CLEAN-O-MATIC,  NOW! 


YOU  GET  MORE 
FOR  YOUR  MONEY 

CLEAN-O-MATICS  are  built 
so  rugged . . .  end  so  depend- 
oble  that  the  pump  and  tank  ^ 

carry  a  5-yr.  warrant/.  Avail- 
able in  4  models  for  use  with 
safe,  non-toxic  cold  solvents. 

GET  THE  FACTS- 
SEE  YOUR  JOBBER 

for  a  demonstration  and  mora 
information ...  or  write  direct 
for  a  catalog. 


3-WAY 
JCLEANING 


Hydro  agitofion 
of  solvent  in 
soak  tonk 


NO  FATIGUE 

WORKING  HEIGHT 
BASY  TO  SERVICE  FILTER 
AUTOMATIC  SAFETY  COVER 
BUEVEL  WORK  SHELVES 

CASTER  MOUNTED  UNITS 
REMOVABLE  SLUDGE  TRAYS 


GRAYMILLS  CORPORATION 

3757  NORTH  UNCOLN  AVE.     •     CHICAGO  13,  ILL. 


MOTOR.  November  1961 


Service  Tips 

On  New  Chevy  II 

continued  from  page  41 

ancer.  To  obtain  a  positive  align- 
ment for  the  timing  mark,  the  pul- 
ley is  bolted  to  the  hub  with  two 
Yg  in.  bolts  and  one  %«  in.  bolt 
through  matching  holes  in  the  pul- 
ley. However,  these  three  bolt 
heads  are  the  same  size  as  a  service 
convenience. 

The     three    camshaft    bearings 
used  on  the  4  cyl.  engine  and  the 


four  bearings  on  the  6  cyl.  have  the 
same  inside  diameter.  But  the  two 
end  bearings  on  both  engines  have 
a  larger  outside  diameter  than  the 
bearings  which  support  the  middle 
of  the  shaft.  Be  sure,  on  both  en- 
gines, that  No.  1  insert  is  installed 
so  that  it  does  not  cover  the  oil 
passage  to  the  timing-gear  nozzle. 
Fan-belt  tension  should  be  ad- 
justed to  90  lb.  new  or  70  lb.  used, 
measured  with  a  strand  tension 
gauge.  A  belt  which  has  been  used 
less  than  1,000  miles  is  considered 
new. 


Who  says 

Brake  Cylinder  Hones 

are  all  the  same? 

LOOK  AT  THIS  NEW  ONE 
FROM  K-D! 


HERE'S  WHAT  MAKES  IT 
DIfFEREHT.  Exduslve  slid- 
ing sleeva  on  the  new  K-D 
#265SP  Hcind  holds  stones 
in  retracted  position  for  ee  $y 
Jnsirtion  in  cylinder  or  com- 
pact, safe  storage  in  tool 
bo)t.  Collar  on  steevtt  pre* 
voMs  Stones  from  popping 
out  Other  end  of  straight* 
through  cyJindefS  . , ,  practi- 
cally alimlnalas  stone 
breakaea. 


The  carburetor  on  the  4  cyl.  en- 
gine is  a  model  B  Rochester  wiih 
manual  choke.  The  BC  model  on 
the  6  cyl.  engine  has  an  automatic 
choke.  Choke  setting  is  at  index 
with  manual  transmission,  and  one 
notch  rich  with  Pow^erglide.  On 
both  carburetors  the  fuel-level  set 
ting  is  1%2  ^^''  21"^  float  drop  1^^ 
in. 

Distributor  New 

The  distributor  on  both  engines 
is  a  new  aluminum  bowl-type  unit 
with  a  fixed  vacuum  control.  The 
distributor  clip  is  retained  by  hold 
down  screws.  Vacuum  advance 
starts  at  5  to  7  in.  and  maximum 
is  11.5  deg.  at  11  to  13.5  in.  Cen- 
trifugal advance,  with  clockwise 
rotation  at  top,  is  .5  to  2.5  deg. 
at  400  rpm.  Intermediate  range  is 
6  to  8  deg.  at  750  rpm  and  9.5  to 
11.5  deg.  at  1,300  rpm.  Maximum 
is  13  to  15  deg.  at  1,850  rpm.  Be 
certain,  when  installing  a  conden- 
ser, that  the  mounting  screw  does 
not  extend  too  far  through  the 
breaker  plate  and  so  prevent  free 
movement  of  the  plate. 

The  resistance  wire  in  the  igni- 
tion primary  circuit  is  contained  in 
the  wiring  harness  to  the  coil  pri- 
mary. This  resistance  has  a  rating 
of  1.8  ohm  at  80  deg. 

There  is  no  pan  under  the 
clutch  assembly  and  the  housing 
must  be  removed  to  replace  an  as- 
sembly. The  housing  can  be  re- 
moved either  with  the  transmission 
as  an  assembly,  or  separately  after 
the  transmission  has  been  taken  off. 

Clutch-pedal  free  travel  should 
be  y4  to  1  in.,  measured  at  the  ped- 
al pad,  before  the  throwout  bear 
ing  makes  contact.  One  adjustment 
compensates  for  normal  clutch 
wear. 

Loosen  Lock  Nut 

To  make  the  adjustment,  loosen 
the  lock  nut  at  the  swivel  end  of 
the    push    rod    connected   to  the 
clutch  fork.  Shorten  the  push  rod,  « 
by  threading  the  rod  in  the  swivA;^ 
to   increase   pedal    free   travel,  ow 
lengthen  it  to  reduce  free  play.  ^ 
play  of  approximately    i/^  in.  b^ 
tween  the  push  rod  and  its  seat  in 
the  fork  will  give  the  required  free 
travel  at  the  clutch  pedal. 

The  converter  of  the  new  Power- 
glide  that  is  optional  on  the  Che^•y 
11  is  a  welded  unit  and  cannot  be 
[continued  on  pace  ISO 


^   /7S 


^Ks-XKS^,  NoNwibcr  1961 


ally,  now. . . 


DO  YOU  KNOW  ENOUGH 
ABOUT  ADDITIVES 

.  .  to  increase  your  sales? 

This  new  PM  book  has  answers  your  sales  people 
should  have  to  serve  your  customers  better. 

Just  what  are  additives.  How  do  they  work?  When  should  they  be  used? 
Do  you  really  know  enough  about  additives  to  get  your  share  of  sales? 

Now,  thanks  to  Popular  Mechanics,  you  and  your  sales  people 

can  know  all  you  should  about  additives.  PM's  new  book  on  additives  is 

the  first  complete,  authoritative  book  ever  prepared  on  this 

important  subject.  It  was  researched,  written  and  published  as  a 

special  service  by  Popular  Mechanics  in  connection  with  leading 

manufacturers  of  automotive  products. 

Automotive  dealers  everywhere  have  come  to  expect  special  services 

like  this  from  Popular  Mechanics.  It  is  the  magazine  read  by 

itomotive-minded  men  for  ideas  on  what  to  do,  what  to  buy  —  and  why.  It  is 

_..  the  magazine  leading  manufacturers  use  to  back  up  their  local  dealers. 

You  can  increase  your  sales,  too,  when  you  stock  and 

recommend  products  your  customers  read  about  in 

Popular  Mechanics.  Read  it  and  use  it  regularly. 


rO  DEALERS:  Th«r«  is  a  copy  of  the  new 
ook  roady  for  you.  Merely  drop  us  o 
Miying  you  would  like  your  copy  of  PM*s 
Additive  book.  Include  your  name  and 
ss,  ond  mail  to  Department  M,  Popular 
inics,  200  East  Ontario  Street,  Chicogo 
linois. 


POPULAR     MECHANICS 

A  HEARST  MAGAZINE 

For  five  million  men  outstanding 

for  their  interest  in  the  mechanics 

of  modern  living. 


R,  November  1961 


V^^ 


Service  Tips 

On  New  Chevy  II 

continued  from  page  178 

serviced  internally.  The  band 
clutch  for  low  and  disc  clutch  for 
drive  are  incorporated  in  the  drum 
assembly.  The  valve  body  located 
at  the  bottom  of  the  case,  can  be 
serviced  without  removing  the 
transmission. 

A  fluid-level  check,  with  the  oil 
hot  and  control  lever  in  neutral,  is 
recommended    every    1,000    miles. 


Add  fluid  only  when  the  level  is 
near  the  "ADD"  mark  on  the  dip 
stick,  and  do  not  overfill.  Changing 
the  fluid  is  not  required,  except  in 
case  of  overhaul. 

To  check  shift  linkage  adjust- 
ment, stop  the  engine,  lift  the  se- 
lector lever  and  move  it  to  the  po- 
sition where  the  Drive  detent  is 
felt.  Then  slowly  release  the  lever. 
Feel  will  tell  you  whether  the  shaft 
lever  tang  freely  enters  the  lock 
plate.  Check  Reverse  in  the  same 
way. 

If  the   tang  does  not  enter  the 


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Stewart-Warner  Volt-Guard.  One 
simple,  easy-to-read  dial  gives  a 
constant,  accurate  check  on  the 
condition  of  battery,  generator, 
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impending  battery  failure.  Helps 
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electrical  system  malfunction. 


Dttpf.  X-111,  1840  Divttrs«y  Pkwy. 
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The  Volt-Guard  is  designed  for 
use  on  all  cars,  trucks,  buses,  sta- 
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INSTRUMENT  DIVISION 


STEiflRT-UIRRnER 

COftPORATION 


lock  plate  freely  in  both  r 
place  the  selector  in  "D"  an 
connect  the  control  rod  at  its 
attachment  to  the  lever  on  ih 
er  end  of  the  mast  jacket 
place  the  shift-control  outer 
in  the  **D"  position.  The 
counterclockwise  detent  is  *1 
the  first  clockwise  detent  froi 
is  **D.**  Now,  at  the  lower  ( 
the  mast  jacket,  hold  the  c 
lever  against  the  "D"  stop 
lock  plate  and,  with  the  c 
rod  through  the  swivel,  tight 
clamp  nut. 

Depress  Accelerator 

To  adjust  the  throttle  vali 
connect  the  linkage  and  d 
the  accelerator  and  dash 
against  a  .06  in.  spacer  on  the 
stop.  Then  rotate  the  bellcra 
its  wide-open  position.  The  : 
on  the  bellcrank  connectin« 
should  be  adjusted  so  that  it  ( 
the  hole  in  the  dash  lever  vi 
binding.  Now  move  the  trat 
sion  lever  to  its  full  detent 
tion  at  the  transmission.  Wid 
bellcrank  and  rod  held  wide 
against  the  stop  and  spacer,  a 
the  swivel  on  the  rod  conne 
the  bellcrank  to  the  transmi 
lever  so  it  can  be  installed  Im 
the  lever. 

To  adjust  the  neutral  ! 
switch,  place  the  selector  in 
and  loosen  the  screws  securin 
safety  switch  retainer.  Hold  t 
nition  switch  in  "Start"  and : 
the  position  of  the  safety  swiu 
til  the  engine  cranks.  Check  i 
justment  for  cranking  in  botl 
tral  and  Park. 

Located  in  Springs 

Front  shock  absorben,  h 
inside  the  coil  springs,  are  bol 
the  lower  seats  of  the  coil  q 
and  to  upper  brackets  aca 
from  the  engine  compartmen 

Caster  adjustment  is  made: 
strut  rods  which  attach  to  tht 
er  control  arms,  as  on  the  Co 
Shortening  the  rod  increases 
er.  Camber  is  adjusted  by  loose 
the  pivot  bolt  on  the  lower  co 
arm  and  rotating  the  cam  on 
pivot  to  move  the  arm  in  or  ou 

Adjust  caster  I  deg.  positive, 
or  minus  i/^  deg.  Set  cambc 
deg.  positive,  plus  or  minus  \i 
and  within  i/o  deg.  of  the  opp 
side.  Steering  axis  inclination  c 
[continued  on  pace 


J^O 


MOTOR,  November 


LOOKING  FOR  THE  SECOND  CAR  MARKET? 


IE  OUT  OF  TWO  HOUSE  BEAUTIFUL  FAMIUES  OWN  TWO  OR  MORE 


The  place  to  sell  the  second  car  is  the  active, 
upper  income  suburban  market ...  the  House 
Beautiful  market.  Proof?  More  than  48%*  of 
House  Beautiful's  active-buying  families  own 
more  than  one  car.  And  25%  bought  a  new  car 
within  the  last  12  months.  94%  own  at  least 
one  car. 

They  have  the  income  (average  $15,715),  the 
interest,  the  incentive  to  buy.  And  they're 
nearly  5  million  strong!  Want  to  know  more? 
Ask  your  House  Beautiful  hnan. 


A  Hearst  Selective  Market  Magazine 
572  Madison  Avenue,  New  York  22.  N.  Y. 

*MOUSC  ■lAUTlPUl  SUISCIIItl«lSM«MV'\  \%%V 


TOR,  November  1961 


vw 


Service  Tips 

On  New  Chevy  II 

continued  from  page  180 

deg.  Steering  axis  inclination  and 
camber  angle  combined  should  be 
8  deg.,  plus  or  minus  i/^  deg.  If 
they  are  not  within  these  limits, 
the  knuckle  is  bent.  Toe-in  total  is 
14  to  y^  in.  Toe-out  on  turns 
should  be  18i/^  deg.  for  the  inner 
wheel  and  20  deg.  for  the  outer 
wheel.  The  limit  of  variance  for 
each  wheel  is  plus  or  minus  1  deg. 


The  unitized-type  body  on  the 
Chevy  II  has  a  bolt-on  front  end 
structure  which  can  be  removed  as 
an  assembly  from  the  body.  Front 
fenders  are  bolted  on  to  ease  service. 

THE  END.  NOW  TURN  BACK  TO  PAGE  41 


Regional  IGOA  Planned 

With  representatives  from 
Rhode  Island,  New  Hampshire, 
Massachusetts  and  Connecticut  pres- 
ent, a  group  of  Independent  Ga- 
rage Owners  met  at  Newton,  Mass., 
in  September  to  lay   the  ground- 


iK 


ARMSTRONG 


SERIES 


RATCHET 


The  ONLY  Ratchet  with 
ALL  these  important  features! 

(T)  Sltnderiied    hrod 

©Thumb' operated     ftvcfsmg 
lever    ipeciolly   de^igi>ed   lo 
^-As)  il    won  I    come    off 

v"      ~(D  (7)    Reveriing-lever  *!op   iBoK- 

\^  Qnd-f  pring    prevenit    occidental 

ihiftin^ji 

{^   Simpk    lb    clean-only    feel 
'-^   required   h   a   Phillipi   itfei 
■    ■  {weoroye    pof U    may    he    inoT- 

s^  vtduolly    reploced} 

^  QS}   Thin   handle   wtlh   kn^ufled    grip 


(6^)    Hole   m  handle   for 


(^7)    Fine^laothed    geor 

\»)    Eo*y   role  he  ling  oclien 

(T)    V4\  W\  cwid   Vi-   iqu 

driven    flwo   handle    length) 


AU    wearable    parts    are    replaceable:    Indlvlduallyr   hi 
expensively,   easily.    With    no  leeth   cut   into   handle*   it 
need    never    be    replaced.    <^"AllIdSTRONG"    on    these 
ratchets  guarantees:   advanced  design,  top  quality  and 
tool  sense. 

Extra  heavy  duty  "50"  Series  ARBiISTRONG  ratchets 
(see  right)  in  1",  ',4".  '^i"  and  Ts"  square  drive  sizes. 
Our  General  Catalog  700,  gives  complete  information  on 
these  and  approximately  5500  other  ARMSTRONG  tools. 
Your  local  ARMSTRONG  Distributors  will  supply  you 
a  Catalog  and  demonstrate  the  new  ratchets.  If  you 
don't  know  who  he  is,  write  us  for  his  name. 


ARMSTRONG  BROS.  TOOL 


5260  W.  ARMSTRONG  AVE. 


CHICAGO  46,  ILLINOIS 


work  for  an  IGO  of  New  E 
Roger  Goyette,  New  I 
Mass.,  was  named  u-mporar 
man,  with  Ralph  Courier 
Fitchburg,  Mass.,  as  vice  ch; 
and  Peter  Dinell,  Manches 
H.,  as  chairman  of  arrang 
for  the  next  meeting  to  b 
Dec.  2. 

A  new  IGO  unit  has 
formed  at  Providence,  R.  I 
34  members.  Charles  Balf 
chairman,  and  J.  E.  Mom, 
ston,  is  vice  chairman. 

At  Fall  River,  Mass.,  a  ui 
been  formed  with  Andricn 
president,  J.  A.  Nadeau,  vice 
dent,  and  Louis  Viveiros,  sec 

Peter  N.  Caramos  has  beer 
ed  president  of  the  Taunton, 
unit.  Henry  Bloom  is  vice 
dent  and  Stanley  Markouski, 
tary. 

Rapid    City,    S.    D.,  gara; 
have  formed  a  new  unit.  Leo 
burn  is  president;  Gordon 
vice   president,   and  Bob  K 
secretary-treasurer. 

Straub  New  Head 
Of  Ohio  IGO 

Robert  Straub,  Clevelanc 
been  elected  president  of  the 
pendent  Garage  Owners  of 

The  new  first  vice  presid 
Mitchell  Mooney,  Cind 
while  John  Papik,  Akron,  ai 
the  second  vice  presidency.  I 
Vendetti,  Youngstown,  is  ihii 
president.  John  Hall,  Toled 
been  elected  secretary-trc 
and  Harold  Richmond,  Har 
is  the  new  sergeant  at  arms.  1 
Grindle  continues  as  execui 
rector. 

Ollie  Rideout,  Toledo 
named  state  delegate  to  the 

Among  the  10-f>oint  sucd 
gram  proposed  by  Grinc 
members  was  the  developn 
a  business  management  cou 
a  clean-up  and  paint-up  d 
improve  members*  shops. 

Hupp  Buys  Hercules  ' 

Hupp  Corp.  has  acquin 
cules  Motors  Corp.,  manu 
of  gasoline,  Diesel  and  liqu< 
troleum  engines.  Hupp*s  p 
volume  is  in  the  field  of  he; 
fer  and  its  products  include 
ditioning,  heating  and  in 
processing  equipment. 


JS^ 


>^OTOR,  Novcm 


re 

It  End  Work 


from  page  59 

e  shop.  Meanwhile  wages 

paid  as  usual. 

I  are  trained  in  the  shop, 

ary    will    continue    even 

ley  are  not  producing  dur- 

period   of   training.   The 

ist   assume   these   costs   as 

he  initial  investment  for 

ided  operation. 

final    consideration,    and 

the  biggest,  is  cost  for 
ipment.  It  has  been  men- 
Iready  that  the  type  of 
nt  purchased  will  be  gov- 

the  space  available  in  a 
r  shop  and  by  the  amount 
|r  a  shop  wishes  to  invest. 

it  be  for  a  simple  tool  or 
cated  machine,  the  invest- 
ist  be  thoroughly  studied 
nd. 

ost  Figures  Given 

:  a  rough  idea  what  align- 
[uipment  costs,  here  are 
proximate  figures.  For  a 
type  setup,  which  will  oc- 
permanent  place,  cost  will 

This  includes  a  magnetic 
r  caster,  camber  and  steer- 
inclination  for  $80,  toe-in 
35,  portable  turning  radi- 

$140. 

irmanent  installations,  ap- 
te  prices  are:  Completely 
1  projection-type  aligner 
while  floor  level  and  pit 
It  service  racks  and  instru- 
cost  $1,600.  Ramp-type 
It  service  racks  complete 
Tuments  cost  about  $2,500. 
these  prices  may  sound 
irge  investment,  manufac- 

alignment  equipment  will 
[Tedit  terms  for  installment 


payments,  as  will  independent  fi- 
nance companies. 

The  price  of  any  shop  equip- 
ment is  eventually  paid  for  from 
the  money  made  using  the  equip- 
ment. Alignment  tools  are  no  ex- 
ception. Since  the  investment  in 
such  equipment  is  not  a  small  one, 
a  formula  can  be  used  to  deter- 
mine how  quickly  equipment  can 
pay  itself  off  and  earn  a  profit. 

Estimate  Annual  Gross 

First,  assume  an  income  from 
only  one  job  per  day  on  the  equip- 
ment. Multiply  it  by  the  approxi- 
mate number  of  working  days  in  a 
year— 300.  Then,  compare  the  pos- 
sible annual  income  with  the  price 
paid  for  the  machine.  For  instance, 
if  the  charge  for  wheel  alignment 
is  $8  and  one  alignment  job  is  done 
each  working  day,  this  will  gross 
$2,400  for  the  year. 

Finally,  consideration  must  be 
given  to  promotion.  Having  good 
equipment  doesn't  automatically 
guarantee  business.  Customers  and 
non-customers  must  know  that 
alignment  service  is  available.  Ads 
in  local  newspapers,  flyers  placed 
on  windshields,  shop  signs,  banners 
and  even  radiq  spot  commercials 
can  spread  the  word.  Here  again, 
many  alignment  equipment  mak- 
ers lend  a  hand  with  their  materi- 
als, experience,  and  talents. 

Despite  the  initial  costs,  the  prof- 
it possibilities  of  wheel  alignment 
are  exceptional.  With  proper  plan- 
ning and  good  preparation,  it  can 
be  made  a  successful  addition  to 
any  repair  business. 

THE  END.  NOW  TURN  BACK  TO  PAGE  60 


Can  You  Name  It? 


Answer  to  problem  on  page  145 
The  car  is  a  1925  Auburn. 


RENCH 

^     "  ^  Loosens 

Rusted  Bolts 

nutSr  icrews,  "troien'^porfi! 


"Th«r  mccbAnk  *  friend 
,  work*    in    sctondi" 

YOUR  JOBBER 
HAS  ITI 

RAPUTOR  SPECIALTY  CO. 

CMAMLOTTI.  N.  C 


R,  November  196 J 


FOR    QUAinY 

A    SERVICE 

Uie  WESTERN 

SNOWPIOWS 

[iS^K 

Rtady  to  inifqll            --^ 

m                        -^ 

Oft  your  rifiicl*          '-._^ 

^^J  J|.>| 

112S.II0            ^^^M 

^^g^sS 

i^^^Hf 

With  Pgwv«^  Hrtmv\tt         ^^^^^^^^h^? 
UK  far  All  V»^l«r*i^UrtLLTS     ^^^^^B* 
I.H^FOIIP^DOPOl— CH«V-«MC.                     ^ 

ll*pL.   UliAl 
Wis, 

z^  •■  ■  •  • 1 

till-                          ►.,..,.,... 

.       Kt^ra                                         .        1 

"^ - 1 

?S^^* 


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ALTERNATOR  PROnaOR 

Allod«l  120— mounH  on  most 
chorgort.  Eotily  connoctod. 
Signol  light  indicotot  troublo. 


;     MITHODS  AND  EQUIPMiNT 

FOR  SILLING  AND 
K:         SIRVICING  BATTERliS 


X'^'^* 


Leading  Automotive  Manufacturers  in  November  1961  MOTI 


ADVERTISERS'    INDEX 


Tbia  index  is  an  odiforioi  feature^  maintained  for  the  convemence  of  readers.  It  ia  not  a 
part  oi  the  adwertiaefs  contract  and  MOTOR  assumes  no  responsibility  for  its  correctness. 


Acco  Equipment  Division, 

American  Chain  &  Cable 

Company,  Inc 146 

A.  C.  Spark  Plug  Co. 

20-21, 22-23, 168-169, 170-171 

Albertson  &  Co.,  Inc 173 

Allied  Automotive  Parts 

Company  138, 163 

American  Brakeblok 149 

American  Chain  Division, 

American  Chain  &  Cable 

Company,  Inc 76 

American  Grease  Stick 

Company  167 

American  Hammered  Div 135 

Armstrong  Bros.  Tool  Co 182 

Armstrong- Victor  Division 5 

Autolite  Division   83,84-85,86 

Auto  Specialties  Manufacturing 

Co 75 


Baldwin  Manufacturing  Co., 

J.  A 161 

Barbee  Co..  The 167 

Bear  Mfg.  Co 24 

Bendix  Automotive 

Service  8-9,  10-11 

Bergman  Tool  Mfg.  Co.,  Inc 176 

Bishman  Mfg.  Co 159 

Blackhawk  Hand  Tools,  The 
New  Britain  Machine  Co 4 


Cabot  Inc.,  Samuel 159 

Carter  Carburetor  Division 

ACF  Industries 125 

Cedar  Rapids  Elngineering  Co.  .  .162 
Champion  DeArment  Tool  Co.  . .  155 

Champion  Spark  Plug  Co 14-15 

Chevrolet  Motor  Div 18-19, 137 

Chicago  Pneimiatic  Tool  Co.  .  .26-27 

Chicago  Rawhide  Mfg.  Co 133 

Clevite  Service,  Inc 107 

Commercial  Credit  Corp 123 

Curtiss- Wright  Corporation, 

Marquette  Division   16 


Delco  Battery 114-115 

Delco  Packard 112-113 

Delco  Remy 112-113, 116-117 

Delco  Rochester 112-113 

DUl  Manufacturing  Company  . . .  151 

Doan  Mfg.  Corp 136 

Douglas  Motors  Corp., 

Western  Snowplow  Div 183 

Duahnatic  Products  Co 140 

Diu-kee- Atwood  Company 159 

Duro  Metal  Products 166 


Echlin  MaDuiacturing  Company, 
21ie  128 


\ 


Eis  Automotive  Corp 28 

Electric  Service  Systems,  Inc.  . .  145 
Everhot  Products  Company 134 

F.  &  B.  Mfg.  Co 69, 70 

Federal  Mogul  Service 

Federal  Mogul  Engine 
Bearings    61 

National  Seal  Div 143 

Felt  Products  Mfg.  Co 99 

Ford  Authorized  Reconditioners' 

Assoc 147 

Fox  Products  Co 183 

Fram  Corporation 73 

Gates  Rubber  Co.,  The 186 

General  EHectric  Co 6 

Gould-National  Batteries,  Inc.  . .  12 
Gould-National  Batteries,  Inc., 

Engine  Parts  Division 185 

Graymills  Corporation 177 

Greyhound  Corporation,  The 103 

Guaranteed  Parts  Co.,  Lie 142 

Gumout  Div.,  Pennsylvania 

Refining  Co 65 

Hastings  Mfg.  Co Covers3&4 

Hein- Werner  Corporation 63 

Heller  Tool  Co 175 

Hinckley  Myers  Company 102 

Homestead  Valve  Mfg.  Co 139 

House  Beautiful 181 

Indestro  Manufacturing 

Corporation    166 

Inland  Mfg.  Co.  of  Omaha 150 

Johns-Manville  Corp 66-67 

Kal-Equip  Company 25 

K-D  Manufacturing  Co 178 

Kellogg- American 

Div.,  Scaife  Company   124 

Ken-Tool  Mfg.  Co 129 

Kleer-Flo  Co.,  The 173 

K  &  W  Products,  Inc 173 

Lee  Filter  Corp 130 

lisle  Corporation 152 

Lucas  Electrical  Services,  Inc.  . . .  174 

McCord  Corp 7 

McQuay-Norris  Mfg.  Co 131 

Minnesota  Mining  &  Mfg.  Co. 

17,141 
Monroe  Auto  Equipment  Co.  ...  29 
Moog  Industries,  Inc 100-101 


Mopar  Parts  and  Accessories 
Division,  Chrysler  Motors 
Corporation    


National  Auto.  Parts  Assn.  .  .12( 


Owatonna  Tool  Company 

P.  &D.  Mfg.  Co 

Pennzoil  Company  

Perfect  Circle  Corp Co 

Permatex  Co.,  Inc 

Popular  Mechanics 

Practical  Mfg.  Co 

Radiator  Specialty  Co 

Ramsey  Corporation   11 

Raybestos  Div., 

Raybestos-Manhattan  Inc.  10 

Rinck-Mcllwaine,  Inc   

Rotary  Lift  Division,  Dover 

Corporation    

Sealed  Power  Corp 

Shurhit  Products,  Inc 

Snap-On  Tools  Corp 

Speedi-Dri  Division,  Minerals 

&  Chemicals  PhUipp  Corp.  . 
Standard  Motor  Products,  Inc. 
Stant  Manufacturing  Co.,  Inc. . 
Star  Machine  &  Tool  Company 

Statement  of  Ownership 

Stewart- Warner, 

Instnunent  Div 

Triple-A  Specialty  Company .. 

Tung-Sol  Electric  Inc  

Tungsten  Contact  Mfg.  Co 

United  Delco 110-111,11 

United  Motors  Service  Div. 

110-111,  112-113,  U 

United  Parts  Division,  "Hie  Echl 

Manufacturing  Company 


Vaco  Products  Company 


IS4 


Wagner  Electric  Corp. 

88-89,91,93,1 

Weld-Built  Body  Co.,  Inc 

Wells  Mfg.  Corporation 

Western  Snowplow  Div., 

Douglas  Motors  Corp 

Winona  Tool  Mfg.  Co 

Wolfs  Head  Oil  Refining  Co, 

Inc 

^^•Y^^,  November 


Magazine 


S  ^tVlf 


mcronnell 


New  Jack  and  Lift  Points       Page  26     Service  on  1962  Rambler       Page  24 

Old  Dealer  Threat  Revives   Page  22     Inventory  Can  Oil  T^ou^    ^^s^V^  ^"* 

Green  News  Section  Page  17  •  Index  P^i^e  1 


For  years,  Perfect  Circle  has  brought  mechanics 
valuable  training  in  the  latest  engine  service  pro- 
cedures through  the  Doctor  of  Motors  program. 

These  informative  clinics  have  been  attended  by 
over  three-quarters  of  a  million  men,  many  of 
them  repeating  year  after  year.  The  mechanics 
keep  coming  back  because  each  time  they  acquire 
new  knowledge  and  skills  that  help  them  earn 
more  money  on  the  job. 

And,  the  more  they  learn  about  piston  rings, 
the  more  they  appreciate  the  superior  quality  and 
performance  built  into  every  Perfect  Circle  set. 
It's  another  reason  why  so  many  leading  mechan- 
ics the  world  over  recommend  and  install  PC  rings. 

For  information  on  how  you  can  participate  in 
the  Doctor  of  Motors  Clinics,  contact  your  Perfect 
Circle  supplier  soon. 


DOCTOR  OF  MOTORS 
CERTIFICATE 

is  awarded  to  all  who  pass  a 
written  test,  for  display  in  their 
place  of  business  as  evidence 
of  their  training  and  ability 


PISTON  RINGS  •  POWER  SERVICE  PRODUCTS 

HAGERSTOWU,  INDIANA  •  DON  MILLS.  ONTARIO.  CANADA 


J 


iCEMBER  1961 

Volume  116 
Number  6 


MOTOR. 


250  West  55th  Street 

New  York  19,  N.  Y.,  U.S.A. 

PLaza  7-5020 


CLIFFORD  S.  BAILEY 

Publisher 


EDWARD  FORD  RICHARD  E.  DEEMS 

Editor  President— Magazines  Division 

BRT  LUND  Detroit  Editor      PETER  SILVERI  Managing  Editor       WALTER  O.  KOEHLER  Engineering  Editor 
WILLIAM  J,  MORELAND  Technical  Editor         SAM  JULTY  Service  Editor 
BERT  MILLS  Washington  Editor  HENRY  J.  LEE  Art  Editor 

Published  by  Hearst  Corp.,  RICHARD   E.   BERLIN,  President 


COVER 
GREEN   SECTION 

EDITORIAL 
SERVICE 


Painted  by  Gerald  McConnell 

Late  News  as  MOTOR  Goes  to  Press 17 

ContactI    21 

Service  Tips  on  1962  Rambler 24 

Sate  Way  to  Jack  and  Lift  the  1962*s 26 

Fast  Body  Repairs  on  Import 32 

Service  on  New  Fairlane,  Meteor  38 

Puzzled  by  Self-Adjusting  Brakes?  41 

Factory  Service  Slants 48 

Fix  It   56 

Chains  Reviving  to  Haunt  Dealers  22 

How  to  Score  3  Per  Cent  Net 28 

Give  Battery  Profits  a  Boost  SO 

Cap  Tells  "When  to  Break  the  Rules" 36 

Inventory  Can  Cut  Income  Tax  37 

Q^flQII    DEVELOPMENTS     ^"giri^s  That  Burn  Less  and  Cheaper  Fuel 34 

1961    INDEX     Complete  Listing  of  Service  and  Management  Articles 42 


MANAGEMENT 


DEPARTMENTS 


What  Detroit  Is  Thinking. . 

25 

As  Engineers  See  It 

31 

Capital  Close-Ups 

35 

Cartoons   

40 

How's  Business? 

44 

What  Caused  This?   

50 

How  Would  You  Fix  It?... 

62 

Is  It  Legal? 

64 

News  for  Jobbers 68 

Sales  Specifications   76 

New  Products 80 

New  Literature 92 

U.S.  Vehicle  Sales 98 

Imported  Vehicle  Sales  ....  99 

Can  You  Name  It? 99 

Things  to  Come  120 


IDEX  OF  ADVERTISEMENTS 


126 


ADVERTISING  REPRESENTATIVES 

K.  L.  Geelhood,  Advertising  Nfanager 


[filbert 

Drake 

0  West  55th  St. 

ew  York  19.  N.  Y. 

Laza  7-5020 


MOTOR 


W.  H.  Robey 
Ray  D.  \foore 

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FRanklin  2  0640 


Richard  S.  Dalev  Wayne  D.  Nfayfield 

803-4  New  Center  Bldg.  1856  Euclid  Ave. 

Detroit  2,  Mich.  Cleveland  15.  Ohio 

TRinity  1-2250  Superior  M177 


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) 


MOTOR  is  publlsh«d  monthly  by  th*  HEARST  CORPORATION.  2S0  West  55tli  St..  N*w  York  19.  N.  Y..  U.S.A.  Richard  E. 
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MOTOR,  December  1961 


AS  I  i^j  [I)  til  '^  GOES  TO  PRESS 

Last-Minute  News  .  .  What  It  Means  .  .  What's  Ahead 


Dealer  Hopes  for  1962  Seldom  since  the  shortage -born  boom 
High  as  Car  Sales  Soar  days  of  the  late  19li.0*s  have  deal- 
ers been  so  content  with  sales  and 
profits  as  they  are  as  the  present  year  draws  to  a  close •  A 
minority^  handling  the  two  or  three  lines  whose  1962  models 
have  not  clicked  with  buyers,  does  not  share  this  feeling 
but  the  others  see  bright  prospects  for  1962« 

Output  and  Sales  Due   With  the  holidays  coming  up,  the  out- 
To  Drop  This  Month     look  for  both  production  and  sales  Is 

less  glamorous  than  last  month*  Pac» 
torles  are  scheduling  625 #000  cars  for  December  but  holiday 
absenteeism  may  cut  the  total*  This  would  be  21,000  vinder 
November  production.  If  achieved,  the  December  mark  would 
make  the  final  1961  quarter  the  best  In  history* 

Record  Would  Boost  Factories  will  strain  every  muscle  to 
Public  Confidence  hang  up  the  record  because  of  the  psy- 
chological Impact  It  would  have  on  the 
public*  It  would  Indicate  to  any  waverer  that  the  Industry 
Is  confident  that  1962  shapes  up  as  a  strong  year* 

Boom  November  Sales   November  was  a  boom  month  for  dealers 
Boost  Dealer  Profit   as  sales  reached  an  estimated  592,000, 

Including  30,000  Imports*  This  com- 
pares with  a  total  of  510*563  in  November  last  year*  More 
Important,  most  of  the  deals  were  written  at  peak  gross* 

Shortages  Hinder    Despite   the   Increase   In  stocks   last 
Retail  Del IverTe's   month,  a  good  many  dealers  are  short*  As 

December  opened,  dealers  held  7i^5fOOO 
cars,  or  about  2l\,  each*  This  Is  not  enough.  In  view  of  the 
many  models*  Shortages  are  reported  In  all  lines,  from  lux- 
ury brands  to  such  star  sellers  as  Chevy  II  and  Meteor*  Sit- 
uation will  change  this  month  as  output  passes  sales* 

Used  Cars  Peeling    Used  cars  blew  hot  and  cold  last  month 
Impact  of  Compacts   as  older  models  advanced  $5  to  $10  and 

late  ones,  1961 »s  In  particular,  slid 
$25  to  $50*  The  situation  Is  a  paradox,  as  sales  are  strong, 
stocks  slim*  A  possible  reason  Is,  used  wares  are  feeling  a 
squeeze  from  the  low-cost  new  cars, compacts  and  In-betweens* 

MOTOJ?^  December  1961  ^^  1 


Warranty  Claims  Up 
On  Post^Str lice  cars 

In  their  haste  to  make  up  for 
production  losses  suffered  dur- 
ing the  wave  of  short  strikes 
that  crippled  the  Industry  last 
fall,  some  factories  let  the 
bars  down  on  final  inspection 
and  dealers  are  now  paying  the 
price  for  the  sloppy  work  qual- 
ity controllers  let  slip  past. 
Customer  warranty  claims  were 
outsize  last  month,  as  dealers 
sought  to  patch  up  the  mistakes 
that  should  have  been  corrected 
at  factories.  Retailers  are  ad- 
vised to  check  all  stock  they 
received  Just  after  their  fac- 
tories signed  new  labor  pacts. 

Chrysler  Talent 
Hunt  Detoured 

Series  of  top-level  promo- 
tions at  General  Motors  last 
month  killed  any  hopes  Chrysler 
may  have  had  of  attracting  GM 
talent  to  its  banner.  To  be 
fair  to  Chrysler,  it  should  be 
noted  the  company  has  not  been 
shopping  GM*s  bottomless  bin  of 
executives  for  some  months. 

Bracket  Pricing 
Back  in  Favor 

Although  there  continues  to 
be  considerable  overlapping  of 
prices  of  standard-size  cars, 
an  analysis  of  prices  of  com- 
pacts and  mld-slze  makes  shows 
factories  are  getting  back  to 
the  idea  of  leaving  a  spread 
between  prices  so  as  to  posi- 
tion their  wares  in  specific 
brackets.  Tags  on  lowest-priced 
Bulck  Special  and  P-85  illus- 
trate the  point.  Vfhere  those 
brands  were  priced  right  on  top 
of  each  other  last  year,  1962 
counterparts  are  separated  by  a 
difference  of  ^100  or  more. 

Good  Dealer  Profits 
Expected  to  Continue 

Excluding  a  couple  of  divi- 
sions now  suffering  from  slow 
sales,  factory  slide-rulers  say 


majority  of  dealers  stands  to 
make  more  money  in  the  quarter 
now  closing,  October-December, 
than  was  made  in  all  the  first 
nine  months  of  1961.  For  what- 
ever factory  opinion  is  worth, 
Detroit  looks  for  profits  to 
continue  strong  in  first-quar- 
ter 1962,  although  eGU?nlngs  are 
not  expected  to  run  quite  as 
high  as  in  the  present  period. 

Dealers  Holding 
No  1961  Models 

At  opening  of  business  next 
month  should  see  a  nearly  clean 
sellout  of  old  model  merchan- 
dise. Going  into  January  1961, 
retailers  carried  an  estimated 
85,000  old  model  leftovers.  How 
dealers  still  have  a  supply  of 
1961  demos  to  dispose  of,  but 
showroom  stock  is  almost  sero« 

In-Between  Orders 
Startle  Detrol€ 

Dealer  orders  for  the  new 
mid-size  makes  -  Chevy  II,  Me- 
teor and  Pair  lane  -  are  topping 
anything  Detroit  has  experienc- 
ed since  the  Korean  War  a  dec- 
ade ago.  If  dealer  demand  for 
the  merchandise  is  Indicative 
of  public  acceptance,  the  com- 
pacts are  in  for  some  rugged 
competition  from  the  in-between 
size  vehicles.  Dealers  have  not 
yet  had  enough  of  the  new  cars 
to  plumb  depth  of  the  market. 

Chrysler  Resumes 
Factory  Service^ 

Chrysler  Corp.  is  abandoning 
an  experiment  in  service  which 
it  undertook  a  few  years  ago  in 
New  York,  when  it  closed  its 
own  service  branch  and  arranged 
with  two  Independents,  one  on 
each  side  of  Manhattan,  to  pro- 
vide warranty  and  other  service 
for  owners  of  Chrysler  Corp» 
cars.  Chrysler  has  now  taken 
over  one  of  the  shops  and  Is 
erecting  a  building  to  perforn 
the  work  previously  handled  by 
the  other  independent. 


16 


YSy^^^^  ^^^wSc^iT  I96I  j 


Dealers  Get  Hurt 
By  Hiking  Price? 

A  few  greedy  operators  who 
have  been  hiking  prices f  after 
quoting  the  customer  a  so-call- 
ed "flmi"  price,  are  getting 
their  fingers  burned*  Gimmick 
is  to  inform  the  customer  he 
can^t  have  the  car  at  the  price 
agreed  upon  because,  (1)  De- 
troit increased  prices  to  pay 
higher  wages  or,  (2)  Dealers 
have  to  get  more  since  the  cars 
are  in  short  supply •  Customers 
are  demanding  their  deposits 
backf  and  getting  them,  too«  A 
dealer  who  does  not  ref\md  runs 
the  risk  of  being  charged  with 
reneging  on  the  first  deal,  a 
legal  contract  in  many  states • 

Factories  at  War 
Over  Warranties^ 

Detroit  is  watching  its  hot- 
test feud  in  years  as  a  result 
of  service  claims  advanced  by 
some  manufacturers •  Engineers 
and  service  managers  for  dif- 
ferent companies,  who  normally 
are  chummy  with  each  other  re- 
gardless of  competition  between 
their  respective  employers,  are 
warring  over  service  recommen- 
dations* Gist  of  the  trouble  is 
this:  Company  A  is  worried  that 
Company  B*s  assertion  that  its 


products  require  less  service 
than  ^*s  could  hurt  A*s  sales. 
Difference  may  require  arbitra- 
tion by  the  Automobile  Manufac- 
turers Assn*  if  the  contention 
goes  on  much  longer* 

Plymouth-Dodge 
To  Divorce  styles 

Next  versions  of  Plymouth  and 
Dodge  will  show  less  overlap- 
ping on  styling  than  current 
car a, although  relationship  will 
still  be  more  obvious  than, say, 
Buick-Pontiao.  Corporation  aim, 
after  present  body  shell  has 
run  its  course, calls  for  estab- 
lishing each  brand  as  a  sepa- 
rate entity,  a  product  philoso- 
phy Chrysler  always  practiced 
prior  to  this  year* 

Aberne thy  Headed 
For  Top  AM^Spotf 

Naming  of  Roy  Aberne thy,  for- 
mer sales  chief,  to  the  post  of 
general  manager  of  American  Mo- 
tors is  seen  as  a  preliminary 
to  Abernethy*s  taking  over  top 
management  of  the  company  if  AM 
president  George  Romney  decides 
to  run  for  political  office* 
Abernethy  will  continue  to  keep 
a  hand  in  sales  while  gaining 
wider  experience  in  non-sales 
phases  of  the  business* 


Brief  but  Car  makers  have  already  placed  orders  with  paint  sup- 
Important  pliers  for  special  hues  to  be  offered  as  options  next 
spring* •••Meteor,  on  sale  only  a  week,  added  a  bucket- 
seat  model,  the  S-33«^ ••Cadillac  is  also  offering  an  added  starter 
to  its  new  line,  a  Series  62  four-window  sedan,  its  13th  model**** 
Dodge  dealers  are  doing  their  most  profitable  business  with  their 
highest-priced  merchandise* •• .As  predicted  by  MOTOR  last  August, 
Oldsmobile  is  walking  off  with  leadership  in  the  medi\im-price 
field,  a  market  segment  defaulted  by  other  producers* •••Chrysler 
Corp*  advertising  expenditures  are  near  an  all-time  top* •••Adver- 
tising agency  handling  a  car  account  found  its  relations  with  the 
client  somewhat  strained  when  a  wag,  asked  to  compile  a  list  of 
names  to  designate  the  companyVs  mid-sise  car,  suggested  it  be 
called  •'the  change  of  life  model"* •••Upturn  in  business  Invariably 
brings  out  the  unpleasant  side  of  a  few  factory  officials,  who 
adopt  an  arrogant  attitude  in  their  treatment  of  dealers,  the  pub- 
lic, press  and  suppliers  when  sales  boom*  If  we  can  count  on  this 
barometer,  1962  should  be  a  banner  year« 


MOTOR  ^  December  1961 


^^ 


Service  Voliupe  Spurts 
With  Cooler  Weather 


After  an  encouraging  pick-up  in  October, 
demand  for  service  gained  momentum  last 

month  for  most  service  shops  and  garages* 
The  chief  reason,  of  course,  was  cooler  weather  and  the  desire  of 
owners  to  get  their  cars  ready  for  winter •  Added  to  this  was  an 
upswing  in  mechanical  service  which  in  many  cases  had  been  defer- 
red* Service  managers  and  garagemen  look  for  the  usual  sag  in  vol- 
ume over  the  holidays  but  foresee  a  strong  reboimd  in  demand  for 
service  and  repairs  after  the  first  of  the  year» 


Jobbers  gcpect 
19bl  to  Show  Gain 

Fourth  quarter  sales  have  im- 
proved so  much  for  the  majority 
of  jobbers  they  look  for  1961 
to  top  i960  by  a  substantial 
margin.  November  business  ran  6 
to  o  per  cent  ahead  of  a  year 
earlier,  erasing  any  losses  in- 
curred in  the  second  and  third 
quarters •  What  makes  the  gains 
more  welcome  is  the  fact  they 
were  scored  in  face  of  heavy 
losses  in  antifreeze  business* 
Collections  are  now  somewhat 
easier  and  Inventories  down* 

Competitors  Uneasy 
Over  Ford  Co*  Suit 

Justice  Dept*  suit  seeking 
cancelation  of  Ford's  acquisi- 
tion of  two  Electric  Autolite 
plants  and  the  Autolite  name 
could  have  a  long-lasting  ef- 
fect on  outlets  handling  Auto- 
lite lines*  Until  the  Justice 
Dept*  action  is  resolved  in  the 
courts,  which  could  take  years, 
company  is  likely  to  move  with 
extreme  caution  in  merchandis- 
ing Autolite  products  and  sign- 
ing distribution  channels  to 
avoid  any  activity  that  might 
give  Justice  fuel  for  Its  com- 
plaint* Ford  competitors,  far 
from  being  jubilant  over  the 
company »s  troubles,  wonder  what 
will  happen  to  them  if  the  gov- 
ernment wins  the  case* 

Ford  Marketing 
Rotunda  Parts 

Ford  Motor  Co*  is  distribut- 
ing a  new  line  of  replacement 
parts  called  the  Rot\inda  line* 


These  are  for  cars  other  than 
Ford  Co.  vehicles •  They  will  be 
sold  through  Ford  dealers  only 
and  not^  as  with  Autolite  Div* 
products^  through  parts  cen- 
trals and  wholesalers • 

Nimiber  of  Corvair 
Models  to  Be  Cut 

Mix  ^of  Corvair  models  will  be 
narrowed  down  to  a  few  fast* 
selling  styles  during  1962  If 
Chevy  II  continues  to  sell  at 
its  present  pace* Chevrolet  will 
not  "orphan**  any  Corvair  models 
during  course  of  the  1962  run, 
but  will  drop  the  dull  selling 
designs  when  output  of  1962*8 
ends  late  next  summer • 


Sales  Will  Top 
ftutout' This  Year 

Final  count  on  car  production 
for  the  calendar  year,  upcoming 
early  next  month,  is  expected 
to  run  slightly  over  5f5OO,000 
units,  a  decline  of  nearly  1,- 
200,000  cars  from  last  year's 
total*  Story  will  be  just  the 
opposite  on  sales,  with  this 
year  nosing  out  I960* 

New  Chrysler  Style 
t'o  6e  I»eU  In  1961; 

Chrysler's  new  styling  chief, 
formerly  with  Ford,  will  not 
put  his  imprint  on  any  Chrysler 
products  until  1961;  models,  as 
company  is  largely  committed  on 
tooling  for  its  1963  models*  He 
will  have  **a  10  per  cent  voice** 
on  1963  models,  according  to  a 
company  source,  but  will  not  be 
able  to  express  his  ideas  in 
full  until  two  years  hence • 


20 


YSi'l^^^  \>%^%TrJs^^-c  '\SH<^1 


r 


^         ^     ^  1  ^      _      .         .„ 


Contact! 

Any  serviceman  who  is  on  his  toes  will  have  as  many  contacts 
with  his  customers  next  year  as  he  ever  had. 

If  the  new  cars  are  service-free,  as  rumor  has  it,  the  service 
departments  of  the  car  manufacturers  haven't  heard  of  it. 
Manuals  still  call  for  frequent  inspections,  and  the  long-interval 
lubrication  recommendations  are  hedged  about  with  all  kinds 
of  ifs  and  buts. 

On  General  Motors  cars,  for  example,  the  longer  oil-change 
interval  is  not  4,000  miles  for  the  average  driver  but  only  833 
in  winter.  Why?  Because  the  recommendations  say  4,000  miles 
or  60  days  in  summer,  whichever  occur  first.  Time  in  winter  is 
cut  to  30  days.  The  10,000-mile-a-year  driver  rolls  only  833  miles 
in  30  days. 

Ford  shortens  its  oil-change  period  if  any  filter  other  than  the 
recommended  one  is  used.  American  Motors'  4,000-mile  interval 
is  based  on  "normally  favorable  conditions." 

Similar  qualifications  apply  to  chassis  lubrication.  Pontiac, 
recommending  35,000  miles,  advises  earlier  attention  if  noise 
develops. 

Sealed  ball  joints,  supposed  to  be  good  for  32,000  to  35,000 
miles,  must  be  inspected  frequently.  Cadillac  advises  that  this 
be  done  at  every  other  oil  change.  Chrysler  calls  for  inspection 
every  4,000  miles. 

From  all  this,  the  obvious  course  for  a  serviceman  is  to  keep 
pounding  away  at  the  necessity  of  regular  inspection.  The  big 
advantage  of  periodic  visits  for  lubrication  was  not  so  much  to 
sell  oil  and  grease  as  to  set  up  the  customer  for  added  work. 

Once  a  shop  can  persuade  a  customer  to  come  in  just  as  often 
for  inspection,  the  same  end  is  served.  Aggressive  shops  are  not 
thinking  about  going  out  of  business  but  about  going  out  for 
business.  EDWARD  FORD 

Editor 


>TOR,  December  196J 


'IX 


CHAINS  REVIVING  T( 


This  increasingly  troublesome  type 
of  competition  can  be  licked  by  one- 
store  retailers  who  have  the  patience  to 
wait  it  out  as  they  did  a  few  years  ago 


By  Robert  Lund 

Detroit  Editor  of  MOTOR 

An  old  threat  to  the  dealer  franchise  system  is  try- 
ing for  a  comeback.  The  chain-store  concept  of  car 
merchandising,  a  form  of  retail  razzle-dazzle  that  had 
its  wild  wings  clipped  a  dozen  years  ago,  is  elbowing 
its  way  back  in  the  business.  As  it  was  the  first  time 
around,  in  the  late  1940's  and  early  1950*s,  the  de- 
velopment is  a  source  of  concern  to  dealers  doing 
business  by  conventional  methods. 

How  far  can  the  concept  be  expected  to  spread? 
Does  the  resurgence  of  the  chain  portend  the  demise 
of  the  old-line,  one-outlet  dealer?  Where  do  factories 
stand?  Is  Detroit  off  on  another  orgy  of  blitz  selling 
and  overcrowding  of  territories? 

Before  dealers  can  draw  a  bead  on  the  beast,  they 
have  to  know  what  he  looks  like.  A  chain  operator  is 
not  to  be  confused  with  an  automobile  supermarket, 
discount  house,  catalog  store,  bootleg  setup,  or  stim- 
ulator, although  his  activities  may  be  as  distressing 
to  other  retailers  as  the  fandangos  of  any  or  all  of 
those  wheel-and-dealers. 


Represents  One  Maker 

The  chain  operator  is  an  authorized  dealer  repre- 
senting a  single  manufacturer.  He  may  or  may  not 
discount,  bootleg,  or  flout  convention  via  other  gim- 
micks, but  the  basic  difference  between  his  opera- 
tion and  his  competitors  is  that,  instead  of  running 
one  dealership  or  a  maximum  of  two,  he  has  a  string 
of  stores.  Other  than  that,  his  operation  may  be  com- 
pletely orthodox. 

Putting  together  an  image  of  a  typical  chain  oper- 
ator from  information  supplied  by  dealer  rivals  and  a 
factory  dossier  on  one  of  the  most  successful  promot- 
ers in  the  business,  he  is  usually  a  postwar  newcomer, 
young  (in  his  early  40*s  or  under) ,  fairly  well  heeled 
financially  and  a  lone  wolf  in  that  he  does  not  join  or 
participate  in  activities  of  the  local  dealer  group.  If 
he  is  a  member  of  the  local  association,  he  uses  it  as  a 
means  of  keeping  tab  on  his  competitors.  Before 
entering  business  for  himself,  he  worked  for  two  or 
three  of  the  top  dealers  in  the  territory,  either  as  gen- 
eral manager  or  sales  manager.  Hungry  for  success, 
he   is   a    hustler   and   puts    in    a    seven-day    week. 


Detroit  has  turned  to  chains  as  a  matter  oJ 
nomic  necessity.  Although  there  is  no  shortaf 
would-be  dealers,  novices  who  would  like  to  try 
hand  at  the  business,  there  is  a  scarcity  of  talent 
bining  the  vital  factors  of  know-how  and  capital. 

In  seeking  replacements  for  merchants  who  di 
drop  out,  Detroit  wants  dealers  who  will  do  i 
than  merely  provide  a  showcase   for   the  proc 
"Too  many  dealers  give  the  impression  they're  ii 
warehouse  business,"  a  sales  manager  complains, 
want  aggressive  representation,  not  a  place  lo 
the  cartons." 

Car  makers  see  the  chain  as  an  interim  solutii 
their  problem  of  obtaining  strong  representai 
The  trend  to  network  outlets  will,  in  all  likelih( 


The  multiple-deal  operator,  thought 
safely  interred  not  long  ago,  shows    1 
disconcerting  signs  of   renewed  life 


^^ 


>V^'\^^,\i^5»Daber  19 


UNT  DEALERS 


RJ-P- 


lue  iiutfl  such  a  time  as  seasoned  merchandisers 
nioriey  can  he  W(n:*ed  back  in  the  business  or, 
likely,  until  trainees  now  in  ihe  ranks  of  ortho 
jtalers  branch  out  on  their  own* 
ailing  their  experience  wilh  the  chains  of  a 
'years  ago,  factories  \  iew  the  trend  with  mixed 
js.  The  ad\antages  are  offset  by  an  equal  num- 
disadvantages. 

;re  is  the  obvious  benefit  factories  enjoy  in  ob- 
,g  vigorous  representation.  The  chains  give  car 
rs  voliunc.  If  they  can'l  gel  it  by  oui-merchan- 
^g  other  dealers  in  the  area,  they  achieve  it  by 
imting.  When  a  chain  does  both,  ouMnerchan- 
and  discounts,  the  pressure  on  competing  deal- 
is  frequenily  fatal. 

Recoups  on  Volume 

Despite  the  many  warnings  al>out  profit  and  vol- 
ume being  opposites,  the  chain  merchant  running  a 
tight  operation  can  afford  to  shade  his  one-store  com- 
petitor on  price  with  the  expectation  of  recouping 
the  tlilference  on  volume.  W'here  the  rebel  retailer 
usually  makes  his  mistake  is  in  trying  lo  undercut  too 
deeply. 

Another  reason  factories  are  partial  to  the  mass 
merchandisers  is  that  the  chains  permit  l!iemselves 
to  be  used  as  dumping  points  for  slow'mo\  ing  or  end- 
ormodel-rim  stock  that  manufacturers  would  be 
iiard'pressed  to  move  through  normal  channels.  If 
the  inducement  (factory  discotrni)  is  right,  a  single 
clniin  may  take  as  many  as  2,00(1  imits.  Regardless  of 
how  lui popular  a  car  might  he,  the  combination  of  a 
chain  operation  and  a  long  discount  from  the  fac- 
tory is  a  hard  formula  to  top. 

Happy  as  they  are  to  have  an  outlet  for  their 
duds,  car  makers  recognize  inherent  d;ingers  in  the 
chain  concept.  The  chain  [coNTl^f^JED  on  page  108 


•OR,  December  196 J 


^% 


Camber,  caster  adjustment  is  made  from  inside 
of  engine  compartment  by  loosening  lock  nuts, 
turning  eccentrics  on  upper  control-arm  pivots 


Air-valve  solenoid  is  checked  with  wires  con- 
nected and  vacuum  lines  disconnected.  Here, 
wire    is    connected    before   making    an    air   test 


Service  Ti] 

These  procedures  can  mean  houri 
saved  to  repairmen  when  work-j 
ing  on  any  of  the  1962's,  especial- 
ly   those   having   E-Stick   drivdj 


By  William  J.  Moreland 

Technical  Editor  of  MOTOR 


JVLechanical  changes  on  the  1962  Rambler  n 
new  service  procedures.  This  is  particularly  a 
the  E-Stick,  an  automatic  clutch  on  the  Ame 
and  the  new  dual  braking  system  with  tandem 
ter  cylinders  standard  on  all  models. 

The  E-Stick  clutch  is  applied  by  a  servo,  aci 
by  engine  oil  pressure,  and  has  no  thrust  sprii 
centrifugal  weights.  To  understand  maintenaiM 
repair  procedures,  it  is  necessary  to  know  how  t 
\  ice  works. 

When  a  shift  is  made,  initial  movement  ( 
shift  lever  closes  a  switch  on  the  steering  colui 
operate  a  solenoid.  The  solenoid  controls  a 
which  releases  the  oil  pressure  in  the  servo, 
tracting  spring  connected  to  the  linkage  disci 
the  clutch  while  the  shift  is  made.  When  the  s 
completed,  the  electrical  circuit  is  op>ened  ai 
pressure  applies  the  servo  to  engage  the  clutch 

Oil  Pressure  Applies  Servo 

Oil  pressure  to  the  servo  is  modulated  by  a 
controlled  by  a  vacuum  diaphragm.  Full  engi 
pressure  applies  the  servo  when  a  high  transn 
torque  is  required  and  manifold  vacuum  is  Ic 
light  loads  a  higher  manifold  vacuum  acting 
valve  diaphragm  reduces  the  actuating  oil  pr 
A  dash-pot  incorporated  in  the  throttle  linkagi 
the  time  delay  required  to  prevent  engine  sull 
the  throttle  is  quickly  closed.  A  cam  switch 
starter  solenoid  circuit  acts  as  a  neutral  safety  « 
Since  there  is  no  oil  pressure  to  apply  the 
when  the  engine  is  stopped,  a  cable  control  i 
vided  to  permit  parking  in  gear  or  towing  t( 
the  engine. 

To  start  the  engine  on  a  push  or  tow,  shil 
second  and  turn  on  the  ignition  switch.  If  cqi 


With  new  master  brake  cylinder, 
air  is  bled  from  lines  by  cracking 
fitting  on  outlet  to  front  brakes. 
Then    rear    fitting    is    cracked 


^V^-^^^,  Oecembc 


on  1962  Rambler 


with  overdrive,  pull  this  control  all  the  way  out.  Tow 
to  reach  10  mph,  pull  the  tow-start  control  handle 
out,  and  hold  it  out  to  engage  the  clutch.  When  the 
engine  starts,  push  the  handle  in  and  shift  to  neutral. 

To  park  in  gear  use  reverse  only.  With  ignition 
off,  shift  into  reverse  and  pull  tow  start  control  han- 
dle out.  Turn  the  handle  one-quarter  turn  clockwise 
to  lock  it  and  keep  clutch  in  drive  position. 

Normally,  only  a  throw-out  lever  adjustment  is  re- 
quired to  compensate  for  wear.  To  make  the  adjust- 
ment, allow  the  clutch  to  cool,  set  the  parking  brake 
and  idle  the  engine  at  550  rpm  with  the  shift  in  neu- 
tral. Loosen  the  lock  nut  on  the  throw-out  lever  ad- 
justing screw.  Now  turn  the  adjusting  nut  to  move 
the  lever  toward  the  rear  of  the  car.  Continue  mov- 
ing the  lever  until  a  slight  gear  clash  can  be  noted 
when  the  shift  lever  is  moved  slowly  to  engage  first 
gear;  but  do  not  complete  the  shift.  Then  back  off 
the  adjusting  screw  two   [continued  on  pace    110 


On  £-Stick,  an  adjustment  for  wear 
is  made  by  loosening  lock  nut  on 
throw-out  lever  and  turning  the  ad- 
justment nut.  Clutch  must  be  cool 


'^ 


What  Detroit  Is  Thinking 


Booms  in  Figures 

Not  wanting  to  be  outdone  by  their  rivals  who 
have  the  hot  brands,  motor  makers  whose  products 
are  not  moving  in  volume  have  really  had  to  scratch 
to  come  up  with  angles  to  put  their  wares  in  a  favor- 
able light. 

Pegging  their  publicity  pieces  on  10-day  reports, 
producers  of  the  brands  doing  substandard  business 
have  had  to  reach  back  three  and  four  years  in  some 
instances  to  find  a  10-day  period  which,  when  stacked 


By  Robert  Lund 

Detroit  Editor  of  MOTOR 

against  the  current  report,  gives  the  impressic 
current  car  is  booming. 

All  of  which  must  be  mighty  confusing  i 
dealer  in  Four  Corners  who  reads  the  publicii 
and  can't  figure  out  why  his  business  is  off  whi 
factory  is  experiencing  a  boom. 

Corvair  a  Sports  Car? 

Assuming  Monza  continues  to  take  more  and 
Corvair  business,  a  reasonably  safe  bet,  loc 
Chevrolet  to  change  its  marketing  approacj 
image  of  Corvair,  come  1963  models,  meaning  i 
vision  will  withdraw  its  compact  from  head-or 
petition  with  Falcon,  Valiant  and  company  ai 
it  as  a  **personar'  or  low-price  sports  car. 

New  Dealers  Costly 

How  much  does  it  cost  a  factory  to  rep 
dealer?  Detroit  declines  to  put  a  price  tag  on  its 
outlets,  other  than  to  say  the  price  is  "plenty 
or  "pretty  steep."  [continued  on  pa< 


MOTOR,  December  1961 


SAFE  WAY  TO  JACK 
AND  LIFT  THE  1962's 

Factories  recommend  these  contact  areas  on  new  models 


Lifting  Points 


^ 


:m^ 


CID' 


Chevy n 


•^TM     ^ 


( > 

Chrysler,  Dodge,  Plymouth 


Corvolr 


( ) 


CZD 


yC-—)r 


^( )^ 


Chevrolet 


Ford  Falcon  and  Mercury  Comet 


Jacking  Points 


V'-^^HI       IH*^y  ^      ^  a    ^    I        I-  ^    ii  /' 


Notch 

BuicK  Special 


Notch 


Chevy  II 


Dodge  Lancer 


Buick 


^ 


^ 


^  ^ 


o  a 


Hole  Hole 


Chrysler 


Ford  Fair  lane  ond  Galaxie 


Cadillac 


t 


o  o 


I 1    : 


Corvair 


Front  Rear 


<^ 


Tr 


^ 


=^^=^-7-^ 


Ford  Falcon 

3>- 


Chevrolet 


Slot  Slot 

Dodge  Dart  and  Polara 


Slot 

Imperial 


Slot 


J^6 


^^^-X^S^,  \^tijQ^ber  IS 


Ford  Fairlan«  ond  Mercury  Meteor 


Ford  Goloxie  and  Mercury  Monterey 


^ — ^r— ^ — ^ 

Imperial 


Rombler  Ambassador  and  Classic 


dT"^^ 


Tempest 


nf^-n 


3E 


Oldsrhobile 


^^dlJ 


Valiant  and  Dodge  Lancer 


(^ 


t — r 


Lincoln 


Ml      ^ 


Mercury  Comet 

Notch  Notch 

Mercury  Meteor  and  Monterey 

c 


Notch  Notch 

Oldsmobile  F*85 

MOTOR,  December  1961 


Hole 

Oldsmobile 


Hole 


Pontlac 
Plymouth 


Rambler -all  series 


^   ^^^^ 


Studebaker  Hawk 

(  o     ~o        t  ^        00         j 

studebaker  Lark 


"Cs:^    Dimple  Dimple  ^^^ 

Front  Rear 

Tempest 


Valiant 


i:\ 


HOW  TO  SCORE  3  PER 


A  top  dealer  here  pres< 
expense    control    that 
ing  and  red  ink  out 


By  Martin  H.  Bury 

President,  Wilkie  Buick  Co.,  Philadelphia 

X  imes  change  but  the  fundamentals  of  operating 
an  automobile  dealership  remain  much  the  same. 
In  the  year  ahead,  business  promises  to  be  somewhat 
better,  but  the  tough  competitive  market  seems  to 
be  here  to  stay.  There  is  much  talk  among  dealers 
about  how  to  "survive."  A  first  step  toward  finding 
the  answer  is  to  re-examine  our  operating  funda- 
mentals with  those  of  successful  dealers  across  the 
nation. 

Prior  to  1941,  there  was  a  simple  formula  for  gaug- 
ing the  proper  relation  of  volume,  expense  and 
profit.  Almost  as  old  as  the  industry  and  used  as  a 
gauge  by  most  serious  dealers,  it  stipulated  that: 

For  each  $1.00  of  total  sales  volume  in  all  depart- 
ments, $.82  should  be  the  average  cost  of  sales,  leav- 
ing $.18  of  gross  profit. 

Of  this  amount,  $.05  should  cover  the  variable 
expense,  leaving  $.13  from  which  the  dealer  should 
spend  no  more  than  $.08  for  fixed  expense,  leaving 
a  balance  of  $.05  for  operating  profit. 

After  deducting  $.02  for  other  deductions  and 
taxes,  this  would  result  in  $.03  final  net  profit. 

Then  a  number  of  things  happened.  World  War  II 
knocked  us  right  out  of  the  new  car  business.  For 
four  years  this  formula  was  inapplicable  due  to  the 
stringent  conditions  of  that  era.  Many  dealers  lost 


Goal-Line  Strategy 

Studies  have  shown  that  suc- 
cessful dealers  operate  within 
certain  expense  limitations. 
The  pattern  is  consistent  and 
distinctive.  What's  more,  it 
can  be  followed  by  other 
dealers  whose  goal  is  3  per 
cent  net. 

As  author-dealer  Martin 
Bury  points  out,  these  car 
merchants  never  permit  sales- 
men's compensation  to  exceed  25  per  cent  of 
gross.  Advertising  budgets  for  the  most  part  are 
kept  within  bounds  of  1  per  cent  of  total  soles. 
Other  operating  cost  controls  are  covered  thor- 
oughly in  this  thought-provoking  article. 


Martin  H.  Bury 


money  regularly  because  of  conditions  beyond  theii 
control. 

When  the  war  was  over,  the  economic  condition 
of  automobile  dealers  were  reversed.  Profits  wen 
easy.  Three  per  cent  final  net  profit  could  be  attainec 
without  much  effort.  For  most  dealers  that  delightful 
situation  continued  right  through  1955. 

In  1955  unit  gross  profit  retention  was  dowr 
sharply.  But  volume  was  high.  A  painful  transitior 
was  under  way.  By  1961  that  transition  completed  it! 
cycle.  And  the  original  formula  has  undergone  some 
changes. 

Cost  of  sales,  for  instance,  is  more  apt  to  average  8! 


Z8 


^^K%^  KS^^  ,  \i^^f:w&«3L  Vq 


CENT  NET 


per  cent  because  new  car  gross-profit  retention  is  still 
below  the  figure  necessary  for  proper  operation  of 
our  businesses.  And  final  net  profit  is  closer  to  1  per 
cent  of  total  sales  for  several  other  reasons.  Dealers 
have  been  unable  to  pass  on  to  the  public  the  in- 
creased expense  of  miscellaneous  taxes.  They  have 
not  yet  completed  reduction  of  operating  expenses  or 
elimination  of  wasteful  practices.  And  too  seldom  do 
they  adhere  to  the  scientifically  proved  formulas  of 
procedure. 

The  formula  at  the  start  of  this  article  should  still 
be  the  goal  of  every  new  car  dealer.  And  its  final  fig- 
ure can  be  achieved.  But  to  do  so  it  is  necessary  to 
break  down  the  various  components  of  the  formula 
into  specific  details  of  the  dealer's  operation. 

One  manufacturer  whose  sales  declined  more  than 
the  average  of  all  car  makers  since  1955  made  a  spe- 
cial survey  of  the  operating  figures  of  its  dealers.  The 


survey  was  segmented  into  several  divisions  of  two 
groups.  The  first  group  consisted  of  dealers  in  multi- 
ple-dealer areas— those  in  the  35  major  market  cities. 
The  second  group  consisted  of  dealers  in  single-dealer 
towns. 

Then  the  figures  in  each  group  were  divided  into 
(a)  the  outstanding  dealers,  (b)  the  good  dealers, 
(c)   the  average  dealers  and  (d)   the  poor  dealers. 

In  a  comparison  of  the  four  groups,  it  soon  be- 
came apparent  that  the  successful  dealers  operated 
within  certain  relative  expense  limitations,  forming 
a  distinct  pattern.  (A  subsequent  review  of  the  figures 
of  all  of  this  manufacturer's  dealers  with  the  figures 
published  periodically  by  NADA  for  dealers  han- 
dling all  makes  revealed  the  average  of  both  to  be 
basically  the  same.)  It  is  interesting  to  note  that 
many  of  the  actual  figures  of  the  successful  dealers 
fitted  neatly  into  the  basic  [continued  on  page  100 


Once  a  dealer  avoids  the  perils  that  may  lurk  in  the  many 
routine  phases  of  his  business,  he's  on  his  way  to  profits 


GIVE  BATTERY  PROFITS 


Bumper-to-bumper  driving  with  lights,  wipers, 
heater  and  radio  operating  is  hard  on  battery. 
Weak  unit  can't  meet  severe  demands  of  winter 


Use  these  field-proved  selling  ideas 
to  make  sure  you  get  your  share  of 
this  booming  cold-weather  business 


By  Peter  Silveri 

Managing  Editor  of  MOTOR 

In  spring  and  summer  some  service  shop  opera  ton 
go  to  elaborate  lengths  to  boost  their  battery  sales. 
One  common  stunt  is  to  flip  a  car  over,  driveline  up, 
and  place  the  following  sign  alongside  it:  "Can  your 
battery  turn  over  your  car?" 

Dramatic?  Eye-catching?  Unquestionably!  A  lot  of 
effort?  You  betl 

But  at  this  time  of  year  dazzling  displays  and  off- 
beat promotions  are  not  necessary.  Batteries  are  easy 
to  sell  and  the  shop  that  makes  a  concerted  effort  to 
exploit  a  natural  opportunity  will  rake  in  plenty  of 
that  folding  green  stuff. 

If  you  have  any  doubts  about  the  timeliness  of  bat- 
teries, consider  these  facts:  It  is  estimated  that  last 
year  nearly  65,000,000  calls  were  received  from  mo- 
torists in  distress.  The  No.  1  car  service  call— one  of 
every  four— was  because  of  battery  and  electrical  trou- 
ble. The  peak  came  in  the  winter  months! 

This  spate  of  battery  troubles  can  be  pinned  on 
cold  weather.  According  to  the  Assn.  of  American 
Battery  Manufacturers,  100  per  cent  cranking  power 
is  available  from  a  fully  charged  battery  at  80  deg.  F. 
At  32  deg.  F.,  cranking  power  plummets  to  65  per 
cent  and  at  zero,  only  40  per  cent  is  available.  Tliese 
percentages  are  for  batteries  in  good  condition  and 
fully  charged  I 

First  Find  the  Need 

Another  fact  worth  remembering  is  that,  to  make  a 
battery  sale,  you  have  to  find  a  need— and  find  it  be- 
fore the  battery  fails.  Even  your  most  loyal  customer 
will  buy  a  new  unit  elsewhere  if  his  battery  goes 
dead  when  he's  any  distance  from  your  shop. 

Thus,  the  first  step  toward  increased  battery  sales 
is  a  planned  approach  to  spotting  the  need.  When- 
ever an  employe  lifts  the  hood  for  any  reason,  he 
should  make  a  visual  check  of  the  battery.  Telltale 
signs  of  pending  trouble  are  terminal  corrosion, 
cracked  or  bulging  cases,  leaks  and  dirt. 

Should  any  of  these  conditions  be  evident,  check 
the  battery.  Perhaps  the  fastest,  most  accurate  test  is 
the  following,  which  requires  a  voltmeter  with  .01 
volt  divisions: 

First,  load  the  battery  by  holding  the  starter 
switch  closed  for  three  seconds.  Whether  the  staner 


SO 


MOTOR.  Decembn^  1061 


A  BOOST 


turns  the  engine  or  not,  hold  the  contact  for  the  spe- 
cified time.  If  the  engine  starts,  turn  it  off  immedi- 
ately. 

Next,  turn  on  the  low  beam  of  the  headlights.  After 
one  minute,  use  the  voltmeter  to  check  for  uniform 
readings  between  the  cells.  The  battery  is  O.K.  when 
any  cell  reads  1.95  volts  or  higher  and  there  is  less 
than  .05  volt  difference  between  the  highest  and 
lowest  cell.  Should  any  cell  show  less  than  1.95  volts 
on  this  test,  the  battery  should  be  recharged. 

If  cell  readings  are  not  uniform— that  is,  any  cell 
reading  1.95  volts  or  more  and  a  difference  of  .05 
volts  or  more  exists  between  the  highest  and  lowest 
cell— the  battery  is  defective  and  therefore  should  be 
replaced. 

Once  the  need  for  battery  replacement  is  uncov- 
ered, a  minimum  of  selling  effort  is  necessary.  The 
following  points  should  be  mentioned  to  the  cus- 
tomer: 

A  weak  battery  doesn't  have  a  snowball's  chance  of 
starting  a  car  on  a  freezing  morning.  Faced  with  this 
problem,  the  customer  has  no  choice  but  to  call  for 
road  service.  This  costs  money  and,  what's  more,  the 
relief  is  only  temporary. 


Then,  too,  if  a  battery  fails  while  the  customer  is 
on  the  road  during  the  winter— particularly  if  it  is 
snowing— he'll  not  only  be  inconvenienced  but  find 
himself  in  a  hazardous  situation. 

These  points  may  sound  like  scare-selling.  Perhaps, 
but  it  must  be  done  if  you  have  any  concern  for  your 
customer. 

Offer  Free  Checks 

To  supplement  these  person-to-person  activities,  a 
shop  could  make  up  a  sign  for  display  near  or  at  the 
gas  pump.  It  can  simply  offer,  "Free  battery  check." 
While  a  customer  is  waiting  for  gas,  the  attendant 
can  point  to  the  sign  and  ask,  "How  about  checking 
your  battery?" 

The  free  battery-check  angle  can  be  pounded  in 
newspaper  ads  and  direct  mail  pieces.  Most  owners 
who  suspect  their  batteries  are  not  up  to  snuff  will 
come  a-running. 

Put  a  little  merchandising  muscljc  ^  behind  your 
battery  campaign  now  and  in  the  months  ahead  and 
you'll  turn  a  neat  profit.  And  you'll  be  doing  your 
customers  a  true  servicel 


As  Engineers  See  It 


Look,  No  Hands! 

No-hands  driving  on  express  highways,  automatic 
radio  car-theft  alarms  and  a  telephone  exchange  in 
the  glove  compartment  are  among  the  innovations 
which  may  be  in  store  for  the  car  owner  of  the 
1970's.  Arthur  J.  Runft,  of  the  AC  Spark  Plug  Div.  of 
General  Motors  Corp.,  told  an  SAE  audience  how 
radio,  radar,  miniature  computers  and  even  missile 
guidance  systems  could  be  adapted  to  take  over  some 
of  the  driver's  duties  and  improve  his  means  of  com- 
munication. 


Guidance  and  control  of  the  car  can  be  accom- 
plished by  several  methods.  One  system,  already  in 
experimental  use,  employs  cables  buried  in  the  high- 
way to  transmit  signals  to  coils  on  the  vehicle.  The 
coils  control  the  power  steering  unit  to  keep  the  car 
on  course. 

Another  method  requires  a  trough-shaped  roadway 
or  parallel  retaining  walls.  A  proximity  device  would 
automatically  measure  the  distance  of  the  vehicle 
from  each  side  of  the  road  and  transmit  the  neces- 
sary signals  to  keep  the  car  centered  between  the  two 
boundaries.  Still  a  third  proposed  guidance  system 
involves  a  series  of  roadside  antennas,  which  would 
transmit  steering  signals  to  passing  vehicles. 

Directional  control  alone  would  not  be  sufficient 
on  the  automatic  highway.  Radar  or  some  other 
proximity  device  would  automatically  apply  the 
brakes  of  a  car  if  it  came  too  close  to  another  vehicle. 
Computers  in  the  highway  control  system  would  keep 
track  of  all  vehicles  on  the  highway,  maintain 
proper  spacing  and  automatically  feed  entering  ve- 
hicles into  vacant  slots. 

Even  before  the  adoption  of  such  elaborate  sys- 
tems, radio  and  radar  warning  devices  can  be  used  to 
alert  the  driver  to  obstacles  in  the  road  or  other  un- 
safe conditions.  A  simple  [continued  on  page  109 


MOTOR,  December  1961 


"^iX 


ENGINES  THAT  BURN  LESS 


They  aren't  here  yet  but  experiments  bring  nearer 
day  when  powerplants  will  run  on  lean  mixtures  and 
almost  any  propellant  that  happens  to  be  around 


primer 
exhaust  valve 


powder 


injector 


intaKe 
valve 


By  Walter  O.  Koehler 

Engineering  Editor  of  MOTOR 

L^heap  fuels  and  plenty  of  free  air  may  be  the  pre- 
scribed diet  for  tomorrow's  engines.  Spurred  on  by 
the  apparent  public  demand  for  fuel  economy,  en- 
gineers are  developing  powerplants  which  operate 
on  lean  mixtures  and  bum  liquids  ranging  from 
gasoline  and  jet  fuel  to  No.  2  Diesel  oil.  A  prominent 
engineer  for  one  of  the  Big  3  has  predicted  that  one 
experimental  design,  known  as  the  stratified-charge 
engine,  would  deliver  30  to  40  per  cent  more  miles 
per  gallon  than  today's  powerplants. 

It  is  well-known  that  the  efficiency  of  a  conven- 
tional gasoline  engine  falls  off  badly  at  light  load  and 
low  speed.  Power  is  regulated  by  changing  throttle 


bullet 

Two-Step  ignition.  In  cartridge 
above,  primer  flame  fires  powder 

Left,  in  stratified-charge  engine, 
normal  mixture  is  fired  in  aux- 
iliary chamber.  Then  flame  ig- 
nites lean  main-chamber  charge 


position  to  control  the  quantity  of  fuel  and  air  enter- 
ing the  cylinders.  Mixture  strength  must  remain 
within  a  relatively  narrow  range  whether  the  engine 
is  developing  maximum  power  or  merely  idling. 

By  contrast,  power  of  a  Diesel  engine  is  controlled 
by  varying  only  the  amount  of  fuel  injected  into  the 
cylinder;  the  air  is  not  throttled.  As  the  load  de- 
creases, smaller  quantities  of  fuel  are  mixed  with  the 
same  amount  of  air,  resulting  in  extremely  lean  mix- 
tures. When  the  vehicle  is  decelerating  or  coasting 
downhill,  fuel  is  shut  off  completely  and  the  engine 
merely  pumps  air. 

Because  engines  in  passenger  cars  and  light  trucks 
are  seldom  called  upon  to  produce  more  than  a  frac- 
tion of  their  maximum  horsepower,  improvement  of 
part- throttle  economy  would  result  in  substantial  in- 
creases in  over-all  fuel  mileage. 

One  answer  is  the  small  Diesel,  which  is  under 
consideration  by  at  least  one  American  car  maker, 
for  jX)ssible  use  in  taxis,  door-to-door  delivery  ser\'ice 
and  light  farm  trucks. 

There  is  considerable  doubt  in  the  minds  of  most 
engine  designers,  however,  that  the  Diesel  will 
achieve  wide  acceptance  in  the  passenger  car  field. 
Because  of  the  high  combustion  pressures  developed 
and  the  extremely  high  rate  of  pressure  rise  in  the 
cylinder,  noise  and  combustion  roughness  pose  more 
of  a  problem  than  in  a  gasoline  engine. 

New  combustion  chamber  designs,  more  wide- 
spread use  of  lighter  materials  and  simplified  fuel- 
injection  systems  will  help  to  overcome  these  tradi- 
tional objections  to  the  Diesel,  but  most  engineers  are 


34 


^^^-TQfc^.X^^ottsabcr  1061 


AND  CHEAPER  FUEL 


Diesel  engine,  converted  to 
multifuel  operations,  can  run 
equally  well  on  several  fuels 


looking  elsewhere  for  the  solu- 
tion to  the  problem  of  high  fuel 
consumption  at  light  loads. 

One  of  the  most  promising  ap- 
proaches   is    the   stratified-charge 
engine.  In  this  system,  two  sep- 
arate charges,  one  lean  and  one 
of  normal  strength,  are  burned  in 
the  same  cylinder.  To  understand 
how  it  works,  think  of  the  firing 
of    a    rifle    cartridge.    A    small 
charge,  called  the  primer,  is  eas- 
ily ignited  by  the  blow  of  the  firing  pin.  Flame  from 
the  primer  travels  through  a  small  flash  hole  to  set 
off  the  main  powder  charge  and  drive  the  bullet 
through  the  barrel. 

In  the  stratified-charge  engine,  a  mixture  of  nor- 
mal strength  is  ignited  by  the  spark  plug.  This  mix- 


ture acts  as  a  primer  to  fire  a  leaner  charge  in  some 
other  portion  of  the  cylinder. 

Charge  stratification  can  be  accomplished  by  sev- 
eral methods.  One  of  the  simplest  is  utilized  in  the 
Broderson  engine,  the  invention  of  a  Rochester, 
N.  Y.  business  man.  While  a  [continued  on  page  123 


Capital 
Close-Ups 

By  Bert  Mills 

Washington  Editor  of  MOTOR 


GM  Case  Threatens  Franchises 

Importance  of  the  California  indictments  against 
GM  and  dealer  groups  is  that  the  government  seems 
to  be  challenging  the  franchise  system.  National  Au- 
tomobile Dealers  Assn.  was  so  disturbed  by  the  threat 
that  it  held  a  special  meeting  of  its  directors.  All  that 
Was    released    was    an    "iffy"    statement    promising 
NADA  "will  follow  developments  closely  to  deter- 
mine the  full  impost  of  this  litigation  on  the  fran- 
chise system." 

The  Justice  Dept.  charged  the  defendants  with 
conspiring  to  halt  sales  of  new  Chevrolets  through 
discount  houses— a  practice  Justice  estimates  has 
roomed  to  the  2,000-cars-per-day  level  in  California. 


Justice  seeks  to  prove  GM  threatened  to  boycott 
dealers  doing  business  with  discount  firms.  GM  denies 
any  restraint  of  trade  although  conceding  the  com- 
pany "expressed  its  views  to  all  dealers  on  the  un- 
desirability  of  selling  through  discount  houses." 

Undoubtedly,  some  government  reformers  would 
like  to  see  car  makers  forced  to  grant  franchises  not 
only  to  discount  firms. but  to  retail  chains.  The  inevi- 
table result  would  be  to  undermine  the  franchise  sys- 
tem and  put  small  dealers  out  of  business. 

Backs  Do-It-Yourself  Repairs 

Automotive  craft  shops  at  military  camps  are  be- 
coming increasingly  popu-    [continued  on  page  121 


MOTOR,  December  1961 


VS 


"That's  interesting,"  Wes  said,  shaking  the  snow 
from  his  coat.  "I  hear  you  were  actually  talking  to 
a  customer  this  morning  but  didn't  recognize  him" 

When  to  Break  the  Rules 


It  is  any  time,  says  Cap  Moran, 
that  such  action  can  benefit  a  deal- 
ership both  now  and  in  the  future 


Wes  Moore,  the  sales  manager,  shook  the  snow 
from  his  overcoat  as  he  entered  the  salesroom. 

"Watch  with  that  stuff,"  said  Lou  Butterworth,  the 
used  car  manager.  "I'm  allergic  to  snow." 

"I  thought  you  might  be.  Otherwise  you'd  be  out 
in  the  shack  where  you  belong." 

'Tor  your  information,  old  pal,"  said  Lou,  "the 
heater's  busted  and  I  ain't  gettin*  pneumonia.  I  can 
tell  the  difference  between  a  prospect  and  a  looker 
from  in  here." 

Wes  removed  his  coat  and  then  his  hat  and  shook 
the  latter  free  from  snow.  "That's  interesting,"  he 
said.  "I  hear  you  were  actually  talking  to  a  customer 
this  morning  but  didn't  recognize  him." 

"Customer!"  snorted  Lou.  "A  wholesale  buyer." 

"I  don't  see  what's  so  different.  Especially  if  he's 
willing  to  take  a  load  of  old  iron  off  the  premises." 

"You  ain't  dealt  with  a  wholesale  buyer  lately. 
They  ain't  in  the  habit  of  buyin'  up  iron.  They  gotta 
have  the  cupcakes,  too." 

"Cupcakes?"  asked  Wes. 


"Cream  puffs  they  used  to  call  'em  back  in  your 
day.  But  no  matter  what  you  call  'em,  you  gotta  let 
the  wholesale  buyers  have  'em  if  you  want  to  unload 
your  clinkers." 

"Is  that  against  any  law? 

"My  law,"  said  Lou.  "You  can't  wholesale  used 
cars  and  retail  'em,  too.  It's  like  bein'  half  honest  or 
bein'  married  to  two  women  at  the  same  time.  It 
won't  work." 

"Ever  try  it?" 

"Yeah,  I  tried  it,  and  that  was  the  last  time.  You 
gotta  have  rules  in  this  business  and  one  of  my  rules 
is,  don't  have  nothin*  to  do  with  wholesalers." 

Wes  threw  his  coat  over  his  arm  and  flicked  tbc 
droplets  from  his  hat.  "You  probably  won't  be  inter- 
ested," he  said,  "but  I  happen  to  know  you're  up  to 
here  in  used  cars  and  you're  lousing  up  new  car  sales 
for  us.  Every  time  one  of  the  boys  asks  you  to  appraise 
a  trade-in,  you  crack  that  we're  loaded  with  that 
model." 

"I  ain't  told  nothin'  but  the  truth,"  said  Lou.  He 
unsheathed  a  fresh  cigar  and  lighted  it 

"It's  time  we  had  a  showdown." 

"So  you're  goin'  to  run  to  Cap  with  your  troubles?" 

"Let's  say  I'm  going  to  ask  for  a  little  enlighten- 
ment." 

"You  mean,"  said  Lou,  after  a  hard  drag  on  his 
cigar,  "that  you  want  to  get  [continued  on  pace  1(H 


se 


^^-YO^,  December  1961 


Inventory  Can  Cut  Income  Tax 


You  can  save  money  by  using 
the  one  method  of  valuing  stock 
that  suits  your  individual  needs 

When  your  inventory  is  overvalued,  the  gross 
profit  of  your  business  is  overstated.  Thus,  the 
amount  of  income  taxes  you  must  pay  is  higher  and 
your  profit  after  income  taxes  is  lower. 

Since  cost  prices  are  steadily  increasing  and  the  in- 
come and  property  tax  rates  are  advancing,  it  is  im- 
portant for  you  to  consider  your  inventory  valuation 
carefully. 

The  Internal  Revenue  Service  approves  five  meth- 
ods of  inventory  valuation: 

1.  .Cost 

2 . .  Cost  or  market,  whichever  is  lower 

$.  .Retail 

4.. FIFO  (First-in-first-out) 

5..LIFO  (Last-in-first-out) 

You  can  use  any  of  these  methods  of  valuing  your 
inventory  as  long  as  you  use  the  same  method  con- 
sistently. However,  even  though  you  have  been  using 
one  method  for  years,  this  can  be  changed  with  the 
approval  of  Internal  Revenue. 

Car  dealers  may  find  it  advantageous  to  depart- 
mentalize their  inventory.  When  this  is  done,  the  in- 
ventory of  different  departments  of  the  business  can 
be  calculated  separately,  using  the  best  method  for 
the  line  considered. 

For  instance,  a  car  dealer  may  decide  to  inventory 


-.s- 


his  used  cars  at  the  cost  or  market,  whichever  is 
lower,  method.  This  eliminates  any  inflated  trade-in 
price  tag  on  the  used  cars  inventories  at  year  end. 

New  cars  may  be  inventoried  at  the  dealer  cost. 
This  is  known  and  easy  to  calculate  to  give  a  realistic 
picture  of  the  stock  on  hand.  Parts  and  accessories 
can  be  inventoried  at  the  retail,  FIFO,  or  LIFO 
method  to  provide  the  best  profit  control  for  the  bus- 
iness. 

Can  Use  Either  Method 

Repairshops  may  decide  to  use  either  the  cost  or 
the  retail  method  of  inventory  for  the  parts  stocked. 
When  the  job  tickets  are  made  up  at  both  cost  and 
retail  (to  determine  the  parts  profit  on  each  job) , 
the  best  method  may  be  cost.  Or,  if  the  parts  are 
itemized  on  the  repair  order  at  only  the  retail  price, 
the  retail  method  of  inventory  may  be  best. 

Here  are  some  of  the  points  to  consider  in  each  of 
the  approved  inventory  methods  you  may  use  in 
your  firm: 

Cost  valuation,  which  is  the  oldest  method  of  valu- 
ing inventory.  The  original  cost  of  the  items  inven- 
toried is  used  for  the  basis  of  the  valuation.  You  can 
use  your  original  invoice  to  determine  the  cost  on 
each  part  in  stock.  Or  you  can  mark  the  stock  card  for 
the  new  car  with  a  cost  code  that  is  decoded  when  the 
inventory  is  taken  and  computed. 

During  a  time  of  rising  [continued  on  page  115 


MOTOR,  December  1961 


W 


Removing  push  rod  from  V-8.  Rocker  arm  need 
not  be  taken  off,  but  merely  loosened  and  turned 
aside.  Rockers  are  individually  mounted  on  studs 


Upper  control  arm  inner-shaft  bolts  are  loos- 
ened to  permit  adjustment  of  caster  and  camber. 
The  setting  is  varied  by  moving  the  upper  arm 


SERVICE  ON  NEW 


Procedures  detailed  here  will 
help  speed  up  work  on  these 
"in-between"  series,  the  op- 
tional V-8  engine  in  particular 


X  o  the  serviceman,  Ford's  Fairlane  and  Mercury's 
Meteor  are  sisters  under  the  skin,  since  they  share  all 
their  mechanical  comjX)nents  and  differ  only  in  sus- 
pension, trim  and  some  sheet  metal.  Of  major  inter- 
est are  the  new  V-8  engine  and  the  front  suspension, 
both  of  which  require  changes  in  service  procedures. 

Each  car  offers  a  choice  of  a  101  hp,  6  cyl.  engine 
or  a  145  hp  V-8.  Since  the  smaller  engine  is  identical 
to  the  one  used  in  the  1961-62  Falcon  and  Comet,  the 
mechanic  who  is  familiar  with  these  cars  should  not 
have  any  trouble  servicing  a  Fairlane  or  Meteor  6. 
The  V-8,  however,  is  completely  new  and  differs  from 
other  Ford  engines  in  several  important  respects. 

With  a  bore  of  3.5  in.  and  a  stroke  of  2.87  in.,  it  has 
a  displacement  of  221  cu.  in.  Compression  ratio  is 
8.7  to  1.  Cylinders  on  the  fight  bank  are  numbered 
from  1  through  4,  while  those  on  the  left  bank  run 
from  5  through  8.  Firing  order  is  1-5-4-2-6-S-7-8. 

Rocker  arms  are  individually  mounted  on  studs 


pressed  into  the  cylinder  heads.  They  are  lubricated 
by  oil  from  the  hydraulic  valve  lifters  passing  through 
the  hollow  push  rods.  Push  rods  can  be  removed 
without  taking  off  the  rocker  arms.  Loosen  the  ad- 
justing nut  in  the  center  of  the  arm  until  the  arm  can 
be  lifted  from  the  push  rod  and  turned  out  of  the 
way.  Push  rods  and  intake  manifold  must  be  removed 
to  reach  valve  lifters  or  to  take  off  a  cylinder  head. 

Adjust  Valve  Clearance 

Whenever  a  cylinder  head  or  any  part  of  the  vah-c 
train  has  been  replaced,  the  initial  valve  clearance 
must  be  adjusted.  To  check  clearance,  first  rotate  the 
engine  to  bring  No.  1  piston  to  top  dead  center  on 
the  compression  stroke.  In  this  position,  clearances 
can  be  checked  for  intake  valves  of  No.  1,  3,  7  and  8 
and  exhaust  valves  of  No.  1,  2,  4  and  5.  Collapse  the 
hydraulic  lifters  by  forcing  the  rocker  arm  and  push 
rod  down.  With  the  lifter  collapsed,  clearance  be- 
tween the  rocker  arm  and  the  valve  stem  should  be 
.082  to  .152  in.  Turn  the  rocker-arm  adjusting  nut  to 
get  the  specified  clearance.  One  turn  of  the  nut 
changes     clearance  .066  in. 

After  adjusting  the  first  group  of  valves,  rotate  the 
engine  to  bring  No.  6  piston  to  top  dead  center  on 
the  compression  stroke.  Repeat  the  adjustment  pro- 


SS 


^^^-TQfc^.tleccmbcr  1961 


Adjusting  automatic  choke  opening  rate.  Tang  of 
the  small  torsion  spring  is  installed  on  one  of 
the  three  prongs  on  end  of  choke  housing  shaft 


New  30,000  mile  fuel  filter  on  6  cyl.  engine.  Hous- 
ing is  unscrewed  in  same  way  as  throwaway 
oil    filter,    but    paper    element    is    replaceable 


FAIRLANE,  METEOR 


cedure  for  No.  2,  4,  5  and  6  intake  valves  and  3,  6,  7 
and  8  exhaust  valves.  Intake  and  exhaust  valves  are 
easily  identified,  as  they  alternate  from  front  to  rear. 
The  front  valve  in  the  right  bank  is  an  intake,  while 
the  first  one  in  the  left  bank  is  an  exhaust. 

Valve  guides  are  integral  in  the  head.  Valve  stem 
seals  are  used  on  the  intakes  only.  Hydraulic  tappets 
differ  from  those  used  in  other  Ford  engines.  A  disc 
with  a  bleed  hole  is  located  between  the  plunger 
and  the  push-rod  cup  and  functions  as  a  valve  to 
meter  oil  to  the  push  rods  and  rocker  arms.  Cleaning 
and  testing  procedures  are  unchanged,  however. 
Leak-down  rate  is  10  to  80  seconds. 

Standard  and  .003  in.  oversize  rocker  arm  studs  are 
used  in  production,  while  standard  and  .015  in.  over- 
size are  available  for  service.  If  a  standard  stud  is 
loose  in  the  head,  the  bore  must  be  reamed  out  and  a 
.015  oversize  installed. 

Piston  pins  are  press-fit  in  the  connecting  rod. 
Specified  piston  ring  gap  is  the  same  as  for  the  170 
cu.  in.  6  cyl.  engine— .010  to  .020  in.  for  compression 


Removing  crankcase  ventilator  out- 
let filter  from  V-8  after  vent  tube 
has  been  taken  off.  Filter  ele- 
ment is  cleaned  every  24,000  miles 


rings  and  .015  to  .055  in.  for  oil  ring  rails.  Side  clear- 
ance is  .0019  in.  to  .0036  in.  for  the  top  compression, 
.002  to  .004  in.  for  the  second  compression  ring.  Oil 
control  rails  should  be  a  snug  fit. 

When  pistons  are  installed,  notches  in  the  piston 
heads  should  face  the  front  of  the  engine.  The  num- 
bered sides  of  rods  and  caps  should  be  on  the  out- 
side. Squirt  holes  should  face  toward  the  front  on  the 
right  bank  and  toward  the  [continued  on  page  118 


MOTOR,  December  1961 


'V^ 


MODEL  LINE-UP 

By  Graham  Hunter 


''The  salesman  told  me  this 
new  car  would  flatten  the  hills. 
He    didn't    say    what    else!" 


'*Mebbe  he  shoulda  phoned  the  zoo  and 
got  some  reindeers  to  tow  him  in!" 


"I  just  want  a  li*l  ol'  seat  belt  installed.  What 
d'you  mean,  you  have  to  get  an  estimate?" 


"My  car's  in  the  economy  class.  I  trust  youll 
bear   that    in   mind    in    preparing    the  bill** 


40 


>«^OTOR.  December  1961 


Checking  self-adjusting  lever.  Star  wheel  will 
turn  when  top  of  lever  is  moved  toward  the  hub 


Self-adjusting  lever  being  pushed  back  with 
an  awl  to  permit  backing  off  on  the  star  wheel 


Puzzled  by  Self-Adiusting  Brakes? 

Some  answers  to  help  you  do  a  faster,  better 
job  of  servicing  these  increasingly  popular  units 


By  Sam  Julty 

Service  Editor  of  MOTOR 

When  servicing  self-adjusting  brakes  the  repair- 
man should  keep  in  mind  that  the  basic  design  of  the 
brakes  has  not  changed.  They  are  still  the  single- 
anchor,  duo-servo  type  used  for  many  years. 

The  only  difference  is  that  a  self-adjusting  mech- 
anism has  been  added  to  the  assembly  to  maintain  a 
correct  operating  clearance  between  the  shoes  and 
the  drum.  Self-adjusting  brakes  are  found  on  1962 
Cadillac,  Dodge,  Falcon,  Ford,  Oldsmobile  with 
power  brakes,  Rambler,  Plymouth,  Valiant,  Stude- 


baker  and  Thunderbird  cars.  Of  course,  some  1961 
models  also  have  them. 

The  automatic  adjusting  mechanism  operates  only 
when  the  brakes  are  applied  as  the  car  is  backing  up. 
This  does  not  mean  every  stop  made  in  reverse  will 
automatically  turn  the  adjustment  screw.  The  device 
is  triggered  when  lining  wear  makes  it  necessary  for 
the  secondary  shoe  to  move  more  than  a  predeter- 
mined distance  from  rest  position  to  the  drum. 

Although  there  are  minor  design  differences  from 
car  to  car,  the  basic  parts  of  the  adjusting  device  are: 
A  cable,  a  cable  guide,  an  adjustment  lever,  a  brake 
adjusting  screw  and  a  spring.  When  the  brakes 
are    applied    to    a    car    [continued    on    pace    116 


Lubricant  is  applied 
sparingly  to  all  friction 
points  of  brake  and  to 
self -ad  j  usting    mechanism 


Installing  third  hold- 
down  pin  on  primary  shoe, 
the  final  step  in  reassem- 
bly  of    Cadillac    brakes 


MOTOR.  December  1961 


w 


t 


MOTOR'S  1961  EdHorial  Index 


Complete  list  of  management  and  serv- 
ice articles  published  during  the  year 


SERVICE 
Procedures 


ACCESSORIES 

Mtiitli  Paf« 

Speedy  speed -control  service Jan.    25 

Pontlac  floor  mat  Installation Jan.    61 

Substitute  knobs  Feb.  204 

Unplugs  washer  Jets  Mar.    80 

Mercury  cigar  lighter  fuses Apr.    70 

Repairs  electric  wiper  Apr.    76 

Lubricate  CadUlac  cooler  Bfay    64 

Tests  Oldsmoblle  cooler  May    66 

How  to  install  seat  belts  June  42 

Straightens  speedometer  needle..  Oct.    80 

Easier  wiper  hose  replacement...  Nov.    71 

Eliminates  gas  heater  odor Nov.    72 

Install  speedometer  cable  Dec.    60 

AXLES 

Month  Pag* 

Checks  Special  axle  end  play May    64 

Removes  broken  axles  June  74 

Adjusts  Buick  Special  shaft July    64 

Removes  rear  oil  seals Sept.  84 

Cures  Chrysler  rear  end  noise  . . .  Oct.    67 

Assembles  Comet  axle  gear Nov.    62 

BRAKES 

Month  Pom 

Speeds  brake  cable  job Jan.    64 

Repairs  release  handle Jan.    64 

Mercury  power  brake  check  valve .  Feb.  200 

Pinpoint  causes  of  brak?  noiie. . .  Apr.    42 

Plymouth  stoplight  switch  caution  Apr.    68 

Cures  Chrysler  brake  shoe  drag. .  Aug.    64 

Emergency  brake  cable Aug.    75 

D3  whole  brake  job Sept.  48 

Ch:inses  Chevrolet  brake  adjust- 
ment      Sept.  71 

Replaces  Mercury  release  knob..  Oct.    68 

Corrects  Dodge  brake  dive Nov.    64 

Checks  Ford  power  brake Nov.    64 

Service  on  self-adjusting  brakes. .  Dec.     41 

Replaces  Buick  brfike  pipe  Dec.     48 

Restores  power  brake  assist   ....  Dec.     48 

Traces  Ford  brake  fault Dec.    52 

COOLING  SYSTEM 

Month  Paoo 

Adjusts  Corvair  thermostat  Jan.    64 

Installs  hose  clamps  Jan.    62 

Buick  hose-fan  clearance June  64 

Speedier  variable-speed  fan  service  July    58 

Overhauls  Cadillac  water  pump..  Sept.  71 

Prevents  Corvair  thermostat  leak  Sept.  72 

Buick  cooling  system  tips Nov.    62 

DRIVESHAFT  AND  UNIVERSAL  JOINTS 

Month  Pajo 

Pinpoint  causes  of  vibration Jan.    26 

Service  constant-velocity  joints..  Mar.    60 

Installs  lube  fitting  on  Pontiac. . .  Mar.    68 

Aligns  Buick  drivellne June  74 


Month  Pajo 

Aids  drivellne  instaUaUon   Dec.    60 

Better  universal  service  Dec.    62 

ELECTRICAL  SYSTEM 

Month  Paoo 

Imperial  ammeter  fluctuates Jan.    48 

Fuse  protects  Dodge  circuit Jan.    48 

Licks  hard  starting  Jan.    62 

Installs  light  switch Jan.    68 

Corrects  temperature  gauge Feb.  202 

Bad  medicine  for  plugs Bfor.    41 

Improves  wiring  job  Mar.    76 

Slips  generator  into  place Mar.    76 

Identifies  wires Mar.    80 

Useful  bushing  driver  Bdar.    80 

Easier  alternator  troubleshooting  Apr.    44 

Checks  Buick  vacuum  advance..  Apr.    64 

Ammeter  needle  fluctuation Apr.    68 

Resistor  cable  demands  care  Bfay    53 

Find  fuse  and  circuit  breakers...  May    54 

Chrysler  alternator  bearing  May    66 

Assemble  Plymouth  field  brush..  May    66 

Quality  distributor  service  June  54 

Replaces  Dodge  alternator  fuse..  June  66 

Lincoln  printed  circuit  removal..  June  68 

Adjusts  F-85  dwell  an<rle July    66 

Replace  Plymouth  switch  rheostat  July    66 

Protects  Willys  klckdown  switch.  July    68 

Be  sure  primary  rpsistanc?  ^s  right  Aug.    40 

Lubes  Pontlac  starting  motor Aug.    66 

Ends    horn    contact    squeak    on 

Buick    Aug.    68 

Changes  push-button  lamps Aug.    78 

Easy  cures  for  flickering  lights...  Sept.  44 

Replaces  starter  faster Sept.  80 

Waterproofs  Plymouth  regulator.  Oct.    68 

Protects  Pontiac  wipers  Oct.     73 

Restores  horn  ground  Oct.    76 

Easy  cures  for  hard  starters Nov.    56 

Stops  ammeter  fluctuation Nov.    62 

Replaces  Lincoln  starter  drive  ..  Nov.    64 

Quick  ignition  check Nov.    71 

Prevents  wire  break  Nov.    71 

Simpler  regulator  check Nov.    72 

Ends  distributor  oil  seepage  Dec.    48 

Removes   starter    Dec.    62 

ENGINE 

Month  Paoo 

Pinpoint  causes  of  vibration Jan.    26 

Lincoln  has  new  side  seal Jan.    52 

Seals  bearing  cap  on  Ford Jan.    52 

Replaces  bearing  seal  Jan.    62 

Installs  rocker-arm  shaft Feb.  198 

Positions  Lark  manifold  clamps..  Feb.  198 

Dart  oil  pan  installation  Feb.  198 

Lincoln  connecting  rod  bolt Feb.  198 

Unplugs  oil  line  Feb.  202 

Cuts  oil  consumption  Feb.  204 

Lick  hydraulic  lifter  trouble Mar.    42 

Be  sure  to  service  all  filters Mar.    46 

Things  to  watch  when   flushing 

engine    Mar.    54 

Chevrolet  valve  adjustment  change  Mar.    64 

Use  longer  head  bolts  on  Edsel. . .  Mar.    64 

Faster  oil  gallery  job  Bdar.    76 

Quick  lifter  removal   Mar.    80 

Checks  oil  squirt  Mar.    80 

Speeds  tappet  refaclng  Mar.    84 

Make  sure  gasket  is  right Apr.    54 

Oversize  Studebaker  valve  guides  Apr.    70 

Ends  rocker  arm  squeak Apr.    73 

Chevrolet  valve  lifters  changed...  May    64 

New  Ford  truck  engine Btoy    66 

Faster  valve  jobs  May    71 

Lick  high-speed  faults June  47 

Don't  take  mounts  for  granted..  June  60 

New  Ford  head  gaskets June  66 

Torques  Lincoln  manifold  bolts. .  June  66 

Speeds  valve  job June  71 

Pulls  expansion  plugs June  74 


Month  Pap 
Plug  service  on  aluminum  beads  .  July  40 
Clean  Mercury  crankcase    venti- 
lator    July  « 

Aids  Studebaker  valve  ad justment  July  66 

Replaces  motor  support July  79 

Replaces  cover  gasket  July  80 

Opens  blocked  oU  ho'«» July  80 

Prevents  oU  leakage July  84 

Oil  plus  coolant  equals  trouble..  Aug.  54 

Cures  for  stubborn  oil  leaks Aug.   58 

Tests  Rambler  booster  pump Aug.  64 

Quiets  Dodge  oil  pump  noise Aug.   06 

Services  Comet  ventilator   Aug.   06 

Guide  bolt  removal Aug.   72 

Cleans  heat  passage Aug.  73 

Safe  pipe  removal   Aug.   75 

Improves  oil  supply Aug.  75 

Quiets  camshaft  squeal  Aug.   75 

Easy  plug  removal  on  Dodge Sept.  71 


Adjusts  Mercury  fast  idle Sept.  72 

Placing  Comet  rear  cam  bearing. .  Sept.  72 

Cuts  Rambler  oil  loss Sept.  72 

Easier  lifter  removal Sept.  80 

Stops  oil  leak Sept.  80 

Easier  spring  installation Sept.  80 

Cuts  flywheel  job  time Sept.  82 

Quiets  rocker  arms Sept.  82 

Cleaning  Is  comeback  insurance.  Oct.    40 

Simpler  camshaft  removal   Oct.    76 

Checks  oil  seepage  Oct.    80 

Replaces  cover  seal Oct.    80 

Speeds  engine  removal  Nov.    71 

Installs  fllter  faster Nov.    71 

Retains  pump  drive Nov.    74 

Adjusts  valve  lash  on  Chevrolet. .  Dec.    48 

Plymouth  rear  main  seals   Dec.    SO 

Ford  Zero  valve  lash Dec.    50 

Cleans  valve  seats   Dec.    56 

Replaces  arm  bushings Dec.    56 

EXHAUST  SYSTEM 

Month  P8« 

Keeps  drain  holes  open Jan.    C 

Buick  muffler  installation Mar.   64 

Correct  manifold  seat  on  Corvair.  Apr.    68 

FRONT  END  AND  STEERING 

Month  Pai* 

Front  end  facts  on  1961  cars Jan.    38 

Protects  Rambler  ball  stud Jan.    61 

Studebaker  caster  revised Jan.    61 

Easier  tie  rod  adjustment Feb.  202 

Torquing  Comet  idler  arm Mar.   64 

Mercury  steering  gear  lube Mar.   68 

Faster  hose  removal  Mar.   76 

Faster  tie  rod  removal Mar.   84 

Loosens  Cadillac  camber  eccentric  Apr.    64 

Si>eeds  seal  removal  Apr.    76 

Speeds  front-end  job Apr.    78 

Inspect  Pontiac  steering May    68 

Removes  idler-arm  bushing May    71 

Corrects  steering  pump  leak May  76 

Quality  front-end  service  Aug.   50 

Checks  Studebaker  power  steering  Aug.    66 


42 


M.OTOR,  December  1961 


Mtiitli  Pat* 

Ellminatefl  steering  squeak Sept.  82 

Installs  Idler  bushing  Oct.  80 

Oets  steering  seals  out Oct.  84 

Quiets  steering Nov.  72 

Centers  Comet  steering  wheel  ..  Dec.  48 

FUEL  SYSTEM 

Moiitli  Past 

Corrects  pump  leak  Jan.  64 

Adjusts  Tempest  choke Feb.  200 

Eliminates  linkage  rattle Mar.  68 

Adjusts  Tempest  throttle  stop  . . .  Mar.  73 

Repairs  carburetor Mar.  84 

Ltlck  surging  and  stumbling Apr.  46 

Cures  Chrysler  hard  starting Apr.  64 

OldsmobUe  tank  drains  faster  . . .  Apr.  68 

Licks  Dodge  hard  starting Apr.  68 

Lick  hot-weather  stalling May  42 

Installs  Comet  power  valve  May  64 

Primes  fuel  pump  May  71 

Synchronizes  carburetors May  71 

Replaces  cleaner  screw May  72 

Corrects  Chrysler  fuel  gauge June  64 

Chevrolet  carburetor  Jet  size  —  June  64 

Checks  Comet  idle  return June  64 

Studebaker  fast  Idle  setting June  66 

Faster  fuel  pump  Job June  71 

Corrects  pedal  boimce June  71 

Corvalr  fast  Idle  setting  July  64 

Ford  fuel  pump  maintenance July  68 

Installs  gauve  retainer  July  79 

Frees  stuck  choke Aug.  78 

Eliminates  Bulck  buzzing Sept.  71 

Improves  Chrysler  fuel  economy. .  Sept.  71 

Kits  to  cure  carburetor  faults...  Oct.  43 

Keens  Bulck  fuel  pump  dry Oct.  67 

Stops  Rambler  gas  cap  leak Oct.  68 

Unsticks  throttle  Oct.  76 

Stops  Cadillac  carburetor  Icing  . .  Nov.  62 

Oa^et  effects  economy  Nov.  62 

Tightens  Cadillac  air  cleaner Dec.  48 

Cures  pumo  leak   Dec.  56 

Speeds  carburetor  Job   Dec.  60 

Stops  stalUna:  D»c.  60 

Eliminates  pump  leak   Dec.  60 

LUBRICATION 

Installs  fUter  gaskets Feb.  202 

Dod^  drive  lubricant  changed...  Bday  66 

Oldsmoblle  shaft  lubrication June  68 

What  to  do  If  lube  seals  fall Oct.  46 

Pinpoints  oil  leak  Nov.  74 

ROAD  SERVICE 

M«ii*h  Pa«« 

Jack  and  lift  points  on  1962  cars. .  Dec.  26 

SUSPENSION 

M<«n^h  Pa«o 
Eliminates  Chrysler  shock  noise. .  Jan.  48 
Removes   rear    shocks   on   Olds- 
mobile  Mar.  68 

Checks  for  ball -Joint  wear May  56 

Put  spring  back  In  leaf  springs. . .  July  53 

Torques  Chrysler  U-bolt   July  64 

Repairs  rear  stabilizer July  80 

Licks  suspension  leaks  Sept.  84 

Spreads  control  arm Nov.  72 

TRANSMISSION.  CLUTCH 

Month  Paot 

Ends  Ford  clutch  noise Jan.  48 

Hydra-Matlc  fluid  change  Jan.  52 

Automatic  drive  removal Jan.  52 

Adjusts  Corvalr  clutch  linkage  . .  Mar.  64 

Replaces  Hydra-Matlc  band  Apr.  73 

Rambler  shift  lever  vibrates May  68 

Stops  fluid  drip   May  71 

Checks  converter  leak  May  72 

Assembles  Cadillac  transmission..  June  64 

Flushes  Chrysler  torque  converter  June  66 

Installs  overdrive  solenoid June  71 

Detent-ball  tool  June  71 

Diagnoses  Dynaflow  trouble June  74 


/?J^ 


Montii  Pait 
Cures     for     push-button     drive 

troubles   July    42 

New  Mercury  transmission  gears.  July    64 
Corrects  Dodge-Plymouth  no-re- 
verse      July    64 

Lubes  Valiant  gearshift  linkage. .  July    68 

Easier  seal  replacement  July    79 

Releases  stuck  TurbogUde July    80 

Correct  fluid  level  on  Plsrmouth..  Aug.    64 

New  Mercury  rear  pump  rotor Aug.    68 

Speeds  transmission  work Aug.    72 

Easier  powergUde  repair Aug.    75 

Stops  Lincoln  oil  loss  Sept.  72 

Tracing  Pontlac  gear  noise Sept.  76 

Corrects  Tempest  gear  squeak Sept.  76 

Simple  transmission  support Sept.  82 

Ends  Cadillac  governor  gear  play.  Oct.    67 

Ends  Chevrolet  overdrive  leakage .  Oct.     67 

Installs  Hydra-Matlc  seal Oct.    68 

Saves  Plymouth  case  replacement  Oct.    73 

Cures  push-button  trouble Oct.    84 

Hydra-Matlc  refill  Nov.    64 

Improves  Rambler  shifting Nov.    68 

Ends  Tempest  transmission  noise  Nov.    68 

Saves  draining  grease Nov.    72 

Improves  Studebaker  shift Dec.    50 

Better  Dynaflow  repair ^ .  Dec.     56 

WHEELS.  TIRES 

M«nth  PaM 

Adjusts  Bulck  wheel  bearing Jan.    48 

Chevrolet  wheel-bearing  adjust- 
ment      Feb.  198 

Better  wheel  balancing  on  Mercury  May    64 

Adjusts  Valiant  wheel  bearing June  64 

Tempest  rear  wheel  toe-in June  66 

Lubes  Lincoln  wheel  bearing July    64 

Ford  wheel  alignment  specs Aug.    66 

Adjusts  Oldsmoblle   wheel  bear- 
ings      Aug.    66 

Stops  grease  leak Nov.    72 

BODY  AND  FRAME 

Month  Pa  It 

Ways  to  lick  body  corrosion Jan.    42 

Dodge  door  handle  binds Jan.    61 

Studebaker  armrest  Interference.  Jan.    61 

Checks  Mercury  glass  opening Jan.    61 

Aligns  door  quickly Jan.    68 

Helps  plastic  adhere Jan.    68 

Applies  plastic Jan.    68 

Opens  Mercury  tailgate  window..  Feb.  200 

Removes  Lincoln  door  handle  . . .  Feb.  200 

Adjusts  Bulck  front  door Feb.  200 

Pontlac  convertible  top  fit Feb.  200 

Eases  valance  Installation  Feb.  204 

Prevents  disc  clogging Feb.  204 

Saves  time  on  panel  replacement .  Mar.    48 

Tightens  Cadillac  door  knobs Mar.    73 

Removes  Studebaker  windshield.  Mar.    73 

Adjusts  Valiant  hood  and  lock Mar.    73 

Adjusts  Rambler  torsion  rod Mar.    73 

Removes  Pontlac  reveal  molding.  Mar.    73 

Removes  hood  spring Mar.    84 

Saves  Insignia  removal Mar.    84 

Quick  roof  panel,  pillar  replace- 
ment      Apr.    58 

Tightens  Lincoln  door  handle...  Apr.    70 

Removes  Special  wagon  window..  Apr.    70 

Eliminates  Chrysler  cowl  noise...  Apr.    70 

Tilting  Studebaker  bucket  seat..  Apr.    70 

Repairs  glass  channel Apr.    78 

Tighter  sheet  metal  screws Apr.    78 

Sands  plastic  contours Apr.    78 

Speedier  repairs  on  roll-over  May    50 

Lubricate  Bulck  door  hinge May    68 

Aligns  Corvalr  back  door May    68 

Corrects  Comet  vent  window May    68 

Prevents  Lincoln  roller  wear May    68 

Eliminates  Thunderblrd  seat  rattle  May    68 

Installs  roof  panels  May    76 

Installs  Pontlac  mirror May    76 

Convertible  top  troubleshooting..  June  56 

Ciires  for  door  striker  Ills June  58 


Replaces  Corvalr  door  hinge 

Replaces  Mercury  gate  regulator. . 

Studebaker  molding  replacement 

Installs  Valiant  glass  run 

Installs  bumper  bolt 

Aids  water  sanding 

Glove  box  door  sticks 

Quick  front  end  and  cowl  repair. 

Lincoln  emeri^ency^hood  release.. 

Repairs  Pontlac  damaged  clips... 

Cleans  Cadillac  trunk  linings 

Studebaker  trunk  lid  lock  housing 

Repairs  stripped  threads 

Cleans  sanding  discs  

Opens  tailgate  window  

Eases  door  opening  

Correct  Jacking  speeds  up  unitized 
body  work 

Secures  Valiant  door  handles 

Oils  Cadillac  convertible  zipper.. 

Aids  Bulck  molding  Installation . . 

Lincoln  heat  lamp  caution 

Aids  panel  straightening 

Secures  loose  knobs 

Speeds  panel  Job 

Fast  replacement  of  front  cross- 
member  assembly  

Detects  Chevrolet  body  leaks 

Affixing  Pontlac  lettering  

Rambler  seat-raising  kit 


Montli  PaM 
June  6iB 

June 

68 

June 

68 

June 

68 

June 

78 

June 

78 

June 

78 

July 

54 

July 

68 

Ju-y 

68 

July 

68 

July 

68 

July 

79 

July 

84 

July 

84 

July 

84 

Aug. 

48 

Aug. 

68 

Aug. 

68 

Aug. 

68 

Aug. 

68 

Aug. 

78 

Aug. 

78 

Aug. 

78 

Sept. 

46 

Sept. 

76 

Sept. 

76 

Sept. 

76 

Speeds  glass  removal Sept.  84 

Installs  T  bolts   Sept.  84 

Tips  on  installing  tempered  glass  Oct.    42 

Rear-end  damage  repaired  quickly  Oct.     50 

Improves  Comet  glass  fit Oct.    73 

Removes  Chevrolet  seat  cushion..  Oct.    73 

Eases  Studebaker  lock  operation. .  Oct.    73 

Attaches  molding  clips  Oct.     84 

Scraper  smooths  lead Oct.    84 

Aids  bumper  installation Oct.    84 

Quick  quarter  panel  replacement .  Nov.    50 

Prevents  window  slippage Nov.    68 

Inoperative  door  lock Nov.    68 

Replaces  rear  bumper  on  Comet. .  Nov.    68 

Unsticks  Pontlac  switch Nov.    68 

Replaces  chrome  buttons Nov.    74 

Saves  reassembly  time Nov.    74 

Stops  handle  rattle Nov.    74 

Volkswagen  front-end  repair   . . .  Dec.    32 

Releases  Lincoln  hood  latch Dec.    52 

Removes  Tempest  rear  window  . .  Dec.    52 

Repairs  Chevrolet  door  trim  Dae.    52 

Prevents  glass  breakage  Dec.    62 

Holds  glass  in  place  Dec.    62 

Retains  sun  visor  Dec.    62 

Layout,  Tools,  Equipment 

Menth  Pag* 

Makes  Chevrolet  filler  plug Apr.    64 

Installs  tubing  nut Apr.    73 

Fast  axle  puller   Apr.    73 

Makes  lock  ring  tool Apr.    76 

Convenient  tire  tool  Apr.    76 

No-tip  creeper May    72 

Holds  down  pedals  May    72 

Easy  spring  replacement June  74 

Cuts  cleaning  chore  June  78 

Threads  U-bolts June  78 

Handy  support  tool July    80 

Adapts  old  filters July    84 

Makes  Corvalr  torque  tool Aug.    64 

Saves  gas  cans Aug.    72 

Quicker  clean-up Oct.    76 

Removes  frozen  nut Oct.    80 

Brightens   droplight    Dec.     56 

[continued  ON   PAGE  96 


MOTOR,  December  1961 


vs 


How's  Business? 


Upturn  to  Continue 

A.t  the  outset  of  this  year  the  economy  was  stalled. 
But  by  early  spring,  over-all  business  activity  picked 
up  steam  and  progressed  steadily  until  a  leveling  oc- 
curred during  the  third  quarter. 

As  1961  draws  to  a  close,  it  is  apparent  that  there 
are  areas  of  strength  and  weakness  in  the  economy. 
Construction  outlays  are  at  peak  levels,  industrial 
output  is  excellent,  and  retail  sales  are  currently  zip- 
ping along  encouragingly.  Rail  freight  loadings  and 
unemployment,  however,  are  two  main  soft  spots. 

The  general  view  of  economists,  business  men  and 
government  officials  is  that  the  economy  will  turn  up, 
but  not  too  sharply,  in  the  first  half  of  1962.  Opti- 
mism is  expressed  in  terms  of  restraint. 

Predictions  are:  Steel  output  will  rise  10  to  15  per 
cent  the  first  half  of  1962,  housing  will  gain  about  5 
per  cent,  chemicals  will  climb  10  per  cent,  and  over- 
all industrial  output  8  per  cent.  In  the  money  mar- 
ket, it  is  predicted  that  short-term  rates  will  head 
upward  by  mid- 1962. 

There  is  little  optimism  concerning  the  jobless  rate. 
Although  the  employment  total  has  been  at  a  high 
level— almost  68,000,000— the  jobless  rate  still  hovers 
near  7  per  cent.  Chances  that  it  will  drop  below  6  per 
cent  of  the  nation's  labor  force  are  considered  quite 
slim. 

CARLOADINGS.  .Rail  freight  loadings  in  1961  have 
been  disappointing,  trailing  last  year's  pace  by  about 
9  per  cent.  Looking  ahead  to  next  year,  there  is  little 


MOTOR'S  Monthly  Summary 


likelihood  that  volume  will  improve  much.  Intercity 
truck  tonnage,  on  the  other  hand,  has  been  running 
at  a  fast  clip  recently  and  all  indications  are  the  first 
quarter  of  the  new  year  will  bring  no  slowdown. 

CREDIT.  .There  are  ample  funds  available  for  bor- 
rowers. In  fact,  businesses  and  consumers  have  eased 
up  on  demands  for  loans,  resulting  in  more  funds 
at  lower  rates.  Bankers  predict,  however,  that  inieresi 
charges  will  be  turning  up  by  raid- 1962. 

RETAIL  SALES.  .The  last  quarter  of  this  year  yni\ 
probably  be  the  biggest  in  U.S.  retailing's  history.  For 
five  months  retail  volume  has  held  on  a  plateau  o( 
approximately  $18,000,000,000.  Then  in  October  ii 
zoomed  to  $18,600,000,000.  Strong  consumer  spending 
is  attributed  to  fact  that  people  have  more  dispos- 
able income  and  have  trimmed  their  debts  subsun 
tially. 

PRICES.  .Average  wholesale  prices  in  primary  mar 
kets  in  recent  weeks  have  remained  steady  at  or  near 
118.5  per  cent  of  the  1947-49  base.  Consumers  prices 
have  been  edging  up,  paced  by  higher  clothing  costs 
and  higher  charges  for  services.  Prices  should  hold 
steady  for  this  month  and  next. 

CONSTRUCTION.  .Outlays  for  all  types  construction 
this  year  will  probably  total  a  hefty  $58,000,000,000. 
Home  building,  which  was  sf>otty  early  in  1961. 
picked  up  strength  in  the  fall  and  is  expected  to  con- 
tinue rising  next  year.  The  entire  construction  in 
dustry,  experts  hold,  should  have  a  good  year  in  '62. 

EMPLOYMENT.. Despite  the  recent  rise  in  employ 
ment  to  a  high  of  67,800,000,  the  jobless  rate  is  sull 
hovering  near  the  7  per  cent  level.  Unemployraeni 
total,  about  4,000,000,  may  rise  to  5,500,000  in  Janu- 
ary, the  Labor  Dept.  predicts. 

PERSONAL  INCOME,  .At  the  outset  of  the  year  per 
sonal  income  was  running  at  an  annual  rate  of  $402,- 
000,000,000.  The  figure  for  1961  will  tally  slighiiy 
over  $420,000,000,000,  an  all-time  high.  Income  pros- 
pects for  the  nation's  citizens  next  year  are  excellent 

PRODUCTION.  .It  is  estimated  that  national  output 
of  goods  and  services  for  1961  will  come  to  $520,000,* 
000,000.  Economists  forecast  that  next  year's  toul 
will  rise  to  a  level  of  $557,000,000,000.  As  for  indus- 
trial output,  at  last  count  it  was  running  at  an  in»- 
pressive  113  per  cent  of  the  1957  average. 


44 


MOTOR,  December  1961 


J 


Now!  Engine  bearings 


to  match  modern 
engine  loads 


^S^ 

.      1.  STEEL  BACK 

mpS^ 

2.  COPPER  ALLOY 
k         UNING 

^SP 

^    3.  SPECIAL  BAR. 
RIER  PLATE 

\Z^ 

4.  LEAD-TIN 
OVERPLATE 

nSS' 

^      5.  PURE  TIN 

FLASH  PLATE 

No  one  bearing  alloy  is  right  for  all  engines.  Engines 
change,  and  bearings  need  to  change  to  meet  new 
engine  requirements.  In  less  than  ten  years,  horse- 
powers have  tripled  and  compression  ratios  have  in- 
creased. Engines  have  become  shorter,  more  compact, 
with  smaller  bearing  areas  to  carry  increased  loads. 

For  example,  the  straight  eight  engine  shown  above 
uses  nine  babbitt  main  bearings.  These  babbitts  are 
still  best  for  moderate  loads.  But  the  high-horsepower, 
compact  V-8  has  only  five  main  bearings— smaller  in 
size— in  an  engine  with  much  greater  loads.  A  new 
kind  of  bearing  was  needed  for  this  new  engine. 


That's  why  Federal-Mogul  engineers  developed  the 
CP  bearing . . .  more  than  doubling  the  load  capacity 
of  babbitt  bearings.  Its  5  separate  metallic  layers  in- 
clude a  copper-alloy  lining  and  an  overplate  that 
combine  outstanding  fatigue  strength  with  good 
shaft  conformance. 

Babbitts  and  CP  bearings  are  just  part  of  the  com- 
plete Federal-Mogul  line  that  also  includes  aluminum- 
alloy  and  straight  copper-alloy  bearings.  For  longest 
service  in  your  next  overhaul,  use  the  bearing  that's 
matched  to  the  engine.  You'll  also  get  the  kind  of 
happy  customer  who  helps  build  your  business.  See 
your  Federal-Mogul  jobber. 


FEDERAL-MOGUL  M««  BEARINGS 


FEDERAL-MOGUL  SERVICE 
DIVISION  OF  FEDERALMOSULBOWER  BEARINSS,  INC. 


DETROIT  13,  MICHISAN 


MOTOR,  December  1961 


AT  LAST! 


Ont  giant  all-metal 
sign  at  a  fraction  of 
the  cost  sells  9  of  your 
highest-profit  parts 
and  servkes,  takes  you 
out  of  the  sign  jungle 


$g88 


Worth  $75  at  Retail 

when  you  buy  5  pairs 
of  faste  St  selling 
Columbus  shocks  at 
dealer  price. 


with 


HERE'S 

WHAT 

YOU 

GET 

full  profit  on 

shocks— big 

savings  on  sign 


No.  988  AtSMmMnt  Contains 

you  pay 

rotaUvahN 

your  prrtt 

5  Pairs  Columbus  Shocks 

$77.48 

$116.20 

$38.72 

Giant  All-Service  Sign 

9.88 

75.00 

-9.88 

Columbus  Service  Catalog 

1.00 

TOTALS 

$87.38 

$19220 

S2gJ4 

net  profit 
plus  lilMr  diaries 

i 


ifi»     ■ir~a3rj3kii 


46 


^H^-Y^^.^^^aaeaahcr  1961 


Each  service  panel  is  backed  up  with 
another  of  your  leading  parts  or  serv- 
ices. Change  them  to  suit  yourself. 


All  you  need  is  a  screwdriver  to  turn 
each  of  the  service  signs  to  mer- 
chandise 4  other  high-profit  services. 


Changes  are  easy;  you  can  re 
the  whole  set  of  signs  in  a  mat 
minutes— sell  4  other  services! 


Let's  face  financial  facts:  your  margin  of  profit  depends  increasingly  on  the 
extra  parts  and  services  business  you  build.  And  your  customers  won't  ask 
for  these  high-profit  jobs  if  they  don't  know  you  offer  them. 

The  best  voay  to  tell  them  is  with  drivetvay  signs.  But  before  you  know  it, 
you  can  find  yourself  in  a  jungle  of  signs  (and  a  mountain  of  bills  for  them) 
unless  you're  careful. 
Cohsfnbus  has  the  answer  to  both  your  problems. 


When  you  buy  five  pairs  of  these  fastest  moving  shocks,  you  get  the  sign  for 
$9.88.  Here's  a  single  all-service  sign  that  allows  you  to  pick  and  push  nine 
of  your  most  popular  and  profitable  services.  Easily  removable  reversible 
panels  of  baked  enamel  on  heavy  gauge  steel  allow  you  to  team  up  four  to 
eight  products  and  services  with  high-profit  Columbus  shocks  in  an  eye- 
arresting  big  (6  feet  high,  3  feet  wide)  si^.  Columbus  brings  you  the  entire 
set  for  l^s  than  you'd  probably  pay  a  sign  painter  to  hand-letter  just  one  of 
the  panels. 

But  b^t  of  all,  it*a  your  chance  to  set  yourself  up  in  busings  as  a  Colum- 
bus Shock  Absorbers  Ride  Specialist,  and  cash  in  on  the  ever-increasing 
popularity  of  Columbus— the  first  advancement  in  shock  absorber  design  in 
more  than  20  years.  Ask  your  Columbus  jobber  for  full  details  on  this  All- 
Service  Sign  Deal  No.  988  today. 


Levehride 


LuMuty-ridm^ 
V0f¥Bi'rldm'^ 


FULL-TIME 


<:oi.umiius 


SHOCK 
ABSORBER 

IICEKSCD  If  OE  CtR 


THE    COLUMBUS    PARTS    CORP.,    OEPT.    205,    1801    SPIELBUSCH    AVE.,    TOLEDO    1,    OHIO 


MOTOR,  December  1961 


Factory  Service  SlanF  "^"^ 


Detroit  experts  keep  you  up-to-date  on 
latest  repair  changes  and  procedures 


BUICK 
Replace  Brake  Line 

Copper  tubing  should  not  be 
substituted  for  steel  pipe  when 
replacing  a  brake  line.  The  high 
operating  pressure  in  a  hydraulic 
brake  system  may  cause  fatigue 
cracking  of  copper  tubing.  Use 
only  steel  pipe  when  replacing  a 
brake  line. 

CADILLAC 

Tightens  Air  Cleaner 

When  an  air  cleaner  is  rein- 
stalled on  the  carburetor  after  a 
service  operation,  the  wing  nut 
which  retains  it  should  be  tight- 
ened only  finger-tight. 

If  the  wing  nut  is  tightened  ex- 
cessively, it  can  distort  the  car- 
buretor bowl  cover  or  air  horn. 
This  can  cause  the  choke  to  stick 
or  bind. 

CHEVROLET 

Adjusts  Valve  Lash 

The  348  and  409  cu.  m.  en- 
gines have  a  limited  clearance  be- 
tween the  valve  head  and  the  top 
of  the  piston.  To  prevent  possible 
damage  to  push  rods  and  other 
engine  parts  during  valve  adjust- 
ment, recommended  procedures 
must  be  followed. 

A  cold  engine  should  run  at 
least  15  minutes  to  bring  the  oil 
and  operating  parts  up  to  normal 
temperature.  Do  not  tighten 
rocker-arm  nuts  more  than  one- 
qu-^rter  turn  at  a  time.  Allow  at 
least  10  seconds  before  tightening 


the    nuts   additional    one-qua 
turns. 

Adjust  the  rocker  arm  adjust- 
ing nuts  one  turn  tight  from  zero 
lash  on  all  348  and  409  cu.  in. 
engines  except  1961  348  engines 
date  stamped  T-0728  through 
T-0129.  These  exceptions  incor- 
porate long-travel  lifters  which 
should  be  adjusted  two  turns  tight 
from  zero  lash. 

COMET 

Sets  Steering  Wheel 


uft 


Right 


^<i^cM 


Turn  to  Increase 

-Turn  to  Decrease - 

Turn  sleeves  as  indicated 
to  center  steering  wheel 

The  bottom  spoke  on  the  steer- 
ing wheel  should  be  in  the  center 
position  after  toe-in  is  set  on  1960- 
61  Comets.  If  the  toe-in  is  set  cor- 
rectly and  the  bottom  spoke  is  to 
the  left  of  center,  turn  both  con- 
necting rod  sleeves  upward  to  ad- 
just the  spoke  position.  If  the 
spoke  is  to  the  right  of  center, 
turn  both  sleeves  downward  to 
bring  the  spoke  to  the  center  po- 
sition. 

When  the  toe-in  is  not  correct 
and  the  bottom  spoke  is  to  the 
left  of  center,  lengthen  the  left 
rod  to  increase  toe-in  or  shorten 
the  right  to  decrease  it.  If  the 
spoke  is  to  the  right  of  center, 
shorten  the  left  rod  to  decrease 


toe-in  or  lengthen  the  right  rod 
to  increase  it.  Make  any  addi- 
tional adjustment  required  after 
the  spoke  has  been  brought  to 
center  by  adjusting  both  rods 
equally  to  maintain  the  sjx)ke  po- 
sition. 

CHRYSLER 
Restores  Power  Brakes 

Lack  of  assist  when  cold  on  a 
power-brake  equipped  1961 
Chrysler  or  Imperial  may  be 
caused  by  a  sticking  vacuum 
check-valve  or  kinked  or  collapsed 
vacuum  hose. 

To  correct  this  condition,  in- 
stall a  new  vacuum  check-valve, 
part  No.  1944089.  The  new  check 
valve  is  colored  red  and  white  for 
identi6cation.  Next,  check  for  a 
sharp  bend  or  kink  in  the  power 
brake  vacuum  hose.  If  a  collapsed 
hose  is  found,  replace  it.  The  vac- 
uum hose  from  the  manifold  must 
be  connected  to  the  fitting  at  the 
white  end  of  the  check  valve. 

Test  the  operation  of  the 
brakes.  If  a  lack  of  assist  still  ex- 
ists, inspect  and  adjust  the  brake 
pedal  trigger  arm. 

DODGE 

Prevents  Oil  Seepage 

If   the   pin   which   retains  the 

gear     projects     into     the     spiral 

groove  on  the  distributor  shaft,  it 

could  interfere  with  the  grooves 

[continued  on  pace  50 


4H 


^^^'T^^^^^^^.it^ber  1961 


um^ 


mm 


o;:? 


KlK&ALt 


KaWC^ 


KEHDAll 


THE 
CASE 

FOR  QUALITY 


KWDftlL 


ItJSCr 


INf« 


WNOAU 


KENOAIL 


Refined  from  the  choicest 
100%  Pennsylvania  Crude  and 
sold  at  the  "regular  oil"  price, 
Kendall  Dual  Action  is  the 
motor  oil  that  builds  customer 
good  will  and  repeat  business 
for  all  your  products  and 
services.  It  is  certified  to 
exceed  auto  manufacturers' 
test  sequence  for  service  MS. 

Stocked  by  the  case,  it  gives 
greater  inventory  control,  brand 
identification  and  the  added 
protection  of  refinery-sealed 
shipments. 

Ask  your  Kendall  distributor 
about  Dual  Action — now  avail- 
able in  6  4-qt.  cases  as  well  as 
24  1-qt.  cases. 


KENDALL    REFINING    COMPANY,    BRADFORD,    PENNA. 

Lubrication  Specialists  since  1881 


MOTOR,  Dcfcnibrr  J.%/ 


-What  Caused  This?. 


When  the  owner  complained 
that  the  engine  missed  and  that 
water  leaked  from  the  cooling 
system,  the  cause  was  traced  to 
one  cylinder.  The  cylinder 
head  was  removed  and  it  was 
found  that  a  crack  (arrow)  ex- 
tended across  two  valve  seats 
and  into  the  water  jacket  area 
in  the  head.  It  was  evident 
from  the  condition  of  the  valves 
and  seats  in  the  other  cylinders 
that  a  valve  job  had  recently 
been  done. 

Do  you  know  what  the  cause 
of  trouble  was  here?  Turn  to 
page  95  for  the  answer. 


in  the  rocker  arm.  Turn  the 
justing  screw  in  until  the  ecc 
and  plunger  are  held  in  theS 
pressed  position,  then  slowly 
the  screw  out   until    the  ad 
ment    mark    in    the    eccent 
centered    over    the    valve 
Torque  the  screw  lock  nut 
lb.-ft.   Repeat   the   proceduncj 
the  other  cylinders,  in  a  1-5-3 
sequence,   with   each    cylind 
TDC  firing  position. 

Make  a  final  adjustment,' 
the  engine  at  idling  speed,  toi 
ter  the  adjustment  mark  on" 
eccentric  over  its  valve  stem. 


STUDEBAKER 

Improves  Shift 


Udi;;^ 


Factory  Service  Slants 

continued  from  page  48 

function.  Engine  oil  would  then 
leak  out  of  the  vent  hole  in  the 
bottom  of  the  distributor  housing. 
The  spiral  groove  must  be  open 
to  wipe  off  any  oil  that  may  seep 
up  between  the  lower  bushing 
and  shaft. 

Whea  oil  leakage  from  the  dis- 
tributor vent  hole  occurs  on  a 
"P"  series  car,  remove  the  dis- 
tributor, pin  and  gear,  and  in- 
spect the  shaft.  If  the  pin  hole  is 
drilled  through  the  spiral  groove, 
reinstall  the  pin  just  far  enough 
to  hold  the  gear  in  place.  Then 
drill  a  new  hole  90  deg.  from  the 
original  hole  and  install  the  pin 
in  this  new  location. 

PLYMOUTH,  DE  SOTO 
Rear  Main  Seals  New 

New  self-expanding  rear  main- 
bearing  seals,  and  a  new  retainer, 
part  No.  1945473,  were  installed 
on  1961  361  and  383  cu.  in.  en- 
gines beginning  with  date  code 
3-24.  The  new  seals  of  laminated 
rubber  and  asbestos  expand  when 
exposed  to  engine  oil  and  prevent 
leakage. 

If  the  seal  retainer  is  removed, 
new  seals  must  be  installed,  with 
the  ends  flush  with  the  lower  pan 


gasket  surface  of  the  retainer  and 
the  cylinder  block  flange.  Do  not 
shorten  the  seal  when  installing 
it.  Make  all  preparations  before- 
hand, then  coat  the  sides  of  the 
seals  with  clean  engine  oil  and 
quickly  install  them  and  the  re- 
tainer. Any  lengthy  delay  after  oil 
is  applied  may  cause  expansion 
and  make  it  impossible  to  install 
the  seal. 

The  new  seals  and  the  required 
new  retainer  may  be  installed  on 
1959-1962  Plymouth  and  1958- 
1961  De  Soto  361  cu.  in.  engines, 
1958  Plymouth  and  De  Soto  350 
engines,  and  1960-61  Plymouth 
and  1959-60  De  Soto  383  engines. 


FORD,  MERCURY 
Adjusts  Zero  Valve  Lash 

New  rocker  arms  incorporating 
a  spring-loaded  plunger,  which 
moves  an  eccentric  to  provide  zero 
valve  lash,  were  installed  as  a 
running  change  on  some  1961 
Ford  and  Mercury  6's.  They  are 
standard  on  1962  Ford  Galaxie  6 
and  Mercury  Monterey  6. 

To  make  a  preliminary  adjust- 
ment, place  No.  1  cylinder  at 
TDC,  lop  of  compression,  to  ad- 
just the  rocker  arms  for  that  cylin- 
der. Then  push  the  eccentric  in 
toward  the  shaft  until  the  plunger 
is  completely  pushed  into  its  bore 


Inlet  hole  (arrov^)  in  front 
clutch  cylinder  is  enlarged" 
to  5/32  in.  to  improve  shift 

To  correct  slow  engagement  or 
a  jerk  when  shifting  from  P  or  N^ 
position  into  D  or  L  on  6 IS  mod- 
els before  serial  No.  19163  and  on 
61S-Y1   models   before  serial  No. 
10500,    replace    the    three    front- 
clutch  discs  with  three  new  ones, 
part    No.     1554230.     Taxis    and 
heavy-duty   transmissions  require 
four   discs.    Then,    on    passenger 
cars,  replace  the  front  clutch  pres- 
sure plate  with  a  new  plate,  part 
No.  1554179.  This  plate  must  not 
be  installed  in  the  taxi  heav7-duty 
type  transmission.  Next,  drill  out 
the  inlet  hole  located  in  the  front 
clutch  cylinder  to  a  %2  '"•  ^'^"™' 
eter  size.  The  production  size  of 
this  hole  is  .075-.081  in. 

When  replacing  61S  Flighio- 
ma  tic  parts  because  of  w^ar,  use 
the  part  numbers  given  above  and 
front  clutch  cylinder  part  No. 
1554227.     [continued  on  page  52 


30 


^KS'\  KS^ .  X^iwxeioKt  1961 


Monmouth  really  concentrates  on  service . . 


.  that's  why  I  depend  on  Monmouth.  I  can  get  any  bearing  I  want, 
fast  as  I  need  it,  just  by  calling  my  NAPA  jobber.  And  I  know 
onmouth  stands  behind  my  jobber  in  making  a  product  that's 
ps  in  quality.  You  can't  beat  that  combination  of  quality  and 
rvice.  It  makes  my  business  a  lot  simpler  and  more  profitable." 


you  want  performance  that  pays  off,  use  Monmouth  Bearings 
all  your  engine  rebuilds.  For  instant  service,  call  on  your 

\.PA  jobber.  He  can  give  you  complete  Monmouth  service 
all  your  engine  bearing  requirements. 


iON MOUTH  Engine  Bearings 

VITE  SERVICE:  Cleveland  Graphite  Bronze    •   OiWsion  of  C/«Wf«  Corporofion    •   Cleveland  3,  Ohio 


OTOR,  December  1961 


says  Flake  Wells.  Jr.,  Owner 
Wells  Garage 
El  Paso.  Texas 


Factory  Service  Slants 

continued  from  page  50 

FORD 
Tracing  Brake  Fault 

To  find  the  cause  of  a  hard 
pedal  on  a  1961  Midland  Ross 
power  brake,  depress  the  pedal 
several  times  to  eliminate  vacuum 
from  the  system.  Maintain  a 
steady  pressure  on  the  pedal  and 
start  the  engine.  If  the  pedal 
moves  down  slightly,  the  booster 
is  operating.  If  it  does  not,  check 
for  sticking  pedal  linkage  or  a 
faulty  vacuum  check  valve  or  one 
stuck  in  the  closed  position. 

Then  look  for  a  collapsed  or 
leaking  vacuum  hose,  plugged  fit- 
tings, or  a  leak  in  the  vacuum 
chamber  or  bellows  assembly.  Be 
sure  the  diaphragm  assembly  is 
correctly  located  in  the  housing 
and  there  is  no  leak  in  the  throt- 
tle-valve line  connection  to  the 
automatic  drive. 

Brake  drag  can  be  caused  by  a 
sticking  valve  plunger.  Brake 
grab  can  be  due  to  a  sticking  ac- 
tuating valve  assembly. 

If  the  brakes  apply  themselves 
when  the  engine  starts,  look  for  a 
leak  in  the  rear  housing.  An  out- 
of-place  diaphragm  can  permit  at- 
mospheric pressure  to  enter  the 
rear  chamber,  or  the  atmospheric 
valve  can  be  stuck  or  not  seated. 

STUDEBAKER 
Toe-In  Changed 

Increased  tire  life  and  easier 
steering  can  be  obtained  by  in- 
creasing the  amount  of  front 
wheel  toe-in  on  1961  Lark  pas- 
senger cars.  The  former  toe-in 
recommendation  was  %«  to  i/^  in. 
The  new  specification  is  %6  to 
14  in.  on  cars  not  equipped  with 
power  steering. 

Set  the  toe-in  with  the  vehicle 
at  curb  weight,  with  a  full  tank 
of  fuel,  but  without  the  driver  in 
the  car.  On  a  car  driven  most  of 
the  time  with  five  or  six  passen- 
gers, the  toe-in  setting  should  be 
increased  to  %g  in. 

With  power  steering,  toe-in  re- 
mains at  ^  (J  to  14  in. 


CHEVROLET 

Repairs  Trim  Pad 


BODY- 


Trim  pad's  foundation  board  is 
cut  along  line  noted  by  arrow 
to  conceal  damaged  trim  edge 

Damage  to  the  front  or  rear 
edge  of  the  inner  door  trim  pad 
can  be  repaired  after  the  pad  is 
removed. 

Disengage  the  trim  material 
from  the  metal  trim  stick  on  the 
back  of  the  edge  to  be  repaired. 
Carefully  separate  the  trim  ma- 
terial from  the  paper  backing 
along  this  entire  edge.  Then  place 
a  small  piece  of  cloth-backed  body 
tape  on  the  back  of  the  damaged 
trim. 

Now  slowly  stretch  the  trim 
over  the  stick  to  move  the  dam- 
aged part  to  the  back  of  the  trim 
pad.  This  will  usually  conceal 
damage  up  to  i/^  in.  in  width.  If 
the  damage  is  wider  than  this,  re- 
move the  trim  stick  and  cut  off 
the  affected  edge  of  the  founda- 
tion board  for  the  trim  pad.  Cut 
off  only  a  width  that  will  not  af- 
fect the  retaining  nails  from  lin- 
ing up  with  the  plastic  retaining 
cups  on  the  door  panel. 

LINCOLN 
Releases  Hood  Lash 

When  a  hood-control  cable  fails 
to  release  the  latch,  do  not  at- 
tempt to  open  the  hood  from  the 
top  by  prying  upward  on  the  rear 


edge  of  the  hood.  A  redesigned 
hood  latch  limits  the  amount  the 
hood  can  be  moved  and  the  latch 
is  almost  completely  obstructed 
because  of  this. 

To  open  the  hood  when  the  ca- 
ble fails  to  release  the  latch,  use  a 
rod  approximately  ^  in.  in  diam- 
eter and  36  in.  long.  Bend  at  least 
90  deg.  6  in.  from  one  end  to 
form  a  hook.  Then,  from  under- 
neath the  car,  push  the  hooked 
end  of  the  rod  upward  along  the 
right  side  of  the  bell  housing  to 
the  hood  latch.  Press  the  hooked 
end  of  the  rod  against  the  latch 
with  enough  force  to  drive  it  rear- 
ward and  release  the  hood. 

On  a  car  with  air  conditioning, 
remove  the  splash  shield  at  the 
left  front  fender.  Release  the 
latch  with  a  pry  bar  inserted 
through  the  wiring  harness  hole 
in  the  fender  apron  just  forward 
of  the  heater  blower  motor.  Pry 
against  the  hood  hatch  with  the 
bar  to  open  the  hood. 

TEMPEST 
Removes  Quarter  Window 

On  rear-quarter  windows  of 
late  1961  two-door  couf>es,  the 
cam  on  the  lower  sash  channel  is 
welded  on  and  not  attached  by 
screws.  The  attachment  method 
can  be  determined  by  in&pecdon 
through  the  large  access  hole  or 
the  cam  access  holes  in  the  inner 
panel.  The  welded  attachment  re^ 
quires  a  new  window-remo^^l 
procedure. 

First,  take  out  the  rear-seat 
cushion  and  seat-back  assemblies. 
Remove  the  cover  to  the  access  in 
the  inner  panel,  and  the  inner 
sealing  strip  from  the  window. 
With  the  window  raised,  take  off 
the  rear  guide.  Now  lower  the 
window  far  enough  to  tilt  it  rear- 
ward and  disengage  the  roller  on 
the  regulator  lift  arm  from  the 
cam.  Then  lift  the  window  up- 
ward and  inboard  to  disengage 
the  roller  on  the  sash  from  the 
front  guide,  and  remove  the  win- 
dow. 

To  install  the  window,  reverse 
the  procedure. 


32 


^^-X^^.X^^^c^s^^  1961 


S2  Bonanza 

Featuring  the 

KODAK  •28S  lyley 

MOVIE  CAMERA 


Here's  the  deal! 

Buy  25  of  the  fastest  moving  Purolator  Oil  Filters 
for  $49.95. 

In  the  same  package  is  your  Kodak  8mm  //2.7 
camera  plus  a  special  certificate  good  for  $30.00 
toward  the  purchase  of  a  projector  and  film. 

ORDER  YOUR  PUROLATOR 

BONANZA  TODAY- Mr/^//e  the  supply  lasts 


Purolator's  r  USTM  TO  THE  MMLJ  ]  campaign  continues  to  mal(e  sales  for  you 


OL^^TO 


"Pufolfttpr"  Rag.  U.S.  Fat.  Off. 


OIL,  AIR  &  GASOLINE  FILTERS 


PUROLATOR  PRODUCTS,  INC.,  RAHWAY,  N.  J.,  TORONTO,  ONTARIO,  CANADA 
TOR,  December  1961 


^^ 


$10  for  Your  Ideas 


Have  you  come  ocross  orty  timesovlng  short  ctifs  or  solutions  to 
tough  repair  problems?  If  you  have,  ond  the  ideo  is  o  good  oi», 
MOTOR  will  poy  you  $T0*  If  your  idea  needs  an  illustration^  just  en- 
close a  rough  sketch  m  your  letter.  MOTOR'S  artists  will  do  a  finished 
drawing. 

When  your  fdeo  applies  to  one  particular  car  make,  be  sure  fo  give 
the  moke  and  model  year  of  the  car* 

Naturally  ideas  which  hove  already  been  used  or  offered  elsewhere 
cannot  be  considered. 

So  grob  a  pencil  and  jot  down  your  idea  on  your  shop's  letterhead 
or  billheod.  Then  mail  it  to  "Fix  It"  Editor,  MOTOR,  250  W,  55fh  St^ 
N.  Y.  19,  R  Y. 


rjDUbles.r   Readers  Tell  How  To 


FIX  IT 


Brightens  Droplight 

The  reflectors  on  droplights 
lose  their  effectiveness  when  they 
become  stained  with  oil  and 
grease.  They  are  then  practically 
useless. 

To  get  a  better  light,  line  the 
inside  of  the  reflector  with  a  5  by 
6  in.  piece  of  aluminum  foil, 
bending  the  foil  ends  over  the 
edges  of  the  reflector  to  keep  it  in 
place.  When  the  foil  becomes 
stained  by  grease  and  oil,  discard 
it  and  install  a  new  piece.  A  much 
better  light  is  obtained  in  this 
manner. 

—ADOLPH  HUBLAR 

New  Albanv  Motor  Co. 

New  Albany.  Ind. 

Better  Dynaflow  Repair 

When  replacing  a  deeply  scored 
front-pump  cover  on  a  high-mile- 
age Dynaflow,  it  pays  to  find  and 
correct  the  cause  of  wear.  In  most 
cases,  the  wear  on  the  drive  tangs 
of  the  converter  pump  tends  to 
force  the  front-pump  drive  gear 
back  into  the  pump  cover. 

To  correct,  use  a  flat  file  to 
square  off  the  drive  tangs  on  the 
drive  side.  Then  remove  the 
sharp  edges  with  crocus  cloth  to 


prevent  damage  to  the  seal.  This 
will  remove  the  cause  of  the  ex- 
cessive gear  thrust  and  prevent 
an  early  comeback. 

— ARNIE  OLSEN 

Angen  Auto  Sales  Inc. 

Alexandria,  Minn. 

Cures  Pump  Leak 

If  oil  leaks  through  the  vent 
holes  in  the  fuel  pump  on  a  Chev- 
rolet V-8,  a  defective  pump  is  not 
neces.sarily  the  cause  of  the  trou- 
ble. 

Before  installing  a  new  pump, 
be  sure  the  oil-return  drain  hole 
is  not  blocked  or  restricted.  This 
drain  hole  is  located  at  the  bot- 
tom of  the  opening  in  the  cylin- 
der block  where  the  pump  arm  is 
inserted.  This  check  can  avoid  a 
possibly  unnecessary  new  pump 
installation. 

—LOUIS  WORKMAN 

Carl  Van  Kanegan  Service  Station 

South  Holland.  IlL 

Cleans  Valve  Seats 

Cleaning  the  valve  seats  on 
overhead-valve  engines  such  as 
those  on  mowers  and  small  for- 
eign cars  is  a  problem.  Standard 
size  pilots  are  too  large  for  the 
guides    and    the    rubber    suction 


cups  too  large  for  the  valve  heads. 
A  satisfactory  job  can  be  done, 
when  only  a  cleaning  of  the  scat 
is  required,  by  installing  the  valve 
in  place  in  the  cylinder  head. 
Chuck  the  valve  stem  in  a  Vi  >"• 
electric  drill,  place  valve-grinding 
compound  on  the  valve  face  and 
seat,  and  use  the  drill  to  perform 
the  lapping  operation. 

—EDGAR  THOMAS 

J.  H.  White  Auto  Scrvict 

Grecnyille,  S.  C 

Replaces  Arm  Bushings 


Socket  is  put  against  bushing 
and  punch  inserted  in  extension 
end  to  drive  bushing  into  place 

Time  can  be  saved  when  re- 
placing idler-arm  bushings  on 
Chevrolets  by  using  a  metal-cut- 
ting power  tool  both  to  remove 
the  old  bushing  and  to  install  the 
new  one.  The  old  bushing  is  re- 
moved in  the  usual  manner  by  us- 
ing the  cutting  attachment. 

To  install  the  new  bushing,  use 

[continued  on  PACE  60 


*# 


>\^'\0^,  December  1961 


Will  he  stop  in  time? 


Did  you  know  that,  although  it  takes  ONE 
MINUTE  for  a  100  horsepower  engine  to  accel- 
erate from  0  to  60  mph,  brakes  must  be  capable 
of  decelerating  from  60  to  0  mph  in  SIX 
SEGONDS-equivalent  to  1000  horsepower. 

American  Brakeblok-producer  of  Amer- 
ica's safest,  quality  brake  lining- has  been 
working  closely  with  highly  skilled  engineers 
of  the  automobile  industry  who  are  constantly 
seeking  a  brake  lining  that  will  stop  a  car  faster 
and  with  greater  safety,  for  thousands  of  miles 
longer. 

Its  research  center,  staffed  with  heat,  wear 


and  friction  specialists  and  equipped  with  the 
most  modern  development  facilities,  is  con- 
stantly developing  a  wide  range  of  materials 
that  give  automotive  designers  greater  freedom 
in  drawing  specifications. 

These  materials,  thoroughly  tested  and 
proven,  are  available  to  meet  the  most  rigid 
braking  requirements  of  modern  automobiles 
and  trucks.  Do  your  customers  a  real  service- 
by  making  their  driving  far  safer— install 
American  Brakeblok,  America's  Safety  brake 
lining.  Riveted  and  bonded  exchange— from 
your  NAPA  Jobber.  Call  him  now! 


AMERIOaN  BRnKEBLOK 


P.  O.  BOX  21      •      BIRMINGHAM,  MKHIGAN 


MOTOR,  December  1961 


^"V 


We've  got  the  COMPLETE  QUALITY 


38 


>10T0R.  December  1961 


line  of  parts  and  accessories! 


Whatever  part  you  need . . .  MoPar's  got  it 

Now  MoPar  offers  a  COMPLETE  QUALITY  line  of  parts  and  accessories 
for  most  popular  makes  of  vehicles. 

FOR  CHRYSLER  CORPORATION  VEHICLES 

. . .  GENUINE  "NEW"  MOPAR  PARTS  AND  ACCESSORIES 
. . .  MOPAR  APPROVED  REMANUFACTURED  PARTS 

FOR  OTHER  MAKES  OF  VEHICLES 

. . .  NEW  MOPAR  PARTS  WITH  UNIVERSAL  APPLICATION 
. . .  REMPAR  QUALITY  REMANUFACTURED  PARTS 

New  or  remanufactured— these  parts  fit  right,  work  right,  install 
quickly— save  labor  time,  help  keep  jobs  rolling  on  schedule. 

For  fast,  efficient  service  and  delivery— for  an^  order  of  an^  size- 
just  reach  for  the  phone  and  call  your  MoPar  Parts  Wholesaler,  or 
Chrysler  Motors  Corporation  Dealer. 

For  quality  parts  and  accessories-you  name  it-MoPar's  got  It! 


PARTS 
AND 
ACCESSORIES 
MoPar  Part*  and  Accasaeri**,  Chryctor  Motor*  Cerpwatien,  OatroK  31,  Miclilgan 


MOTOR.  December  1961  ^^ 


Getting  the  Business. 


There's  always  some  customer 
i  \who  thinks  he's  pretty  punnv ! 


Fix  It 


continued  from  page  56 

a  punch  attachment  for  the  tool. 
Start  the  bushing  in  position. 
Place  a  i/^  in.  drive  U/^  in.  socket 
against  the  bushing  and  attach  a 
2  in.  extension  to  the  socket.  Now 
place  the  punch  in  the  recess  in 
the  end  of  the  extension  and  drive 
the  bushing  into  place  with  the 
power  tool. 

—LB  ROY  ROATH,  Jr. 

Roy't  Auto  Repair 

Lombard.  Ul 

Eliminates  Oil  Leak 

The  large  hole  in  the  center  of 
the  fuel  pump's  mounting  gasket 
can  in  some  cases  allow  too  much 
oil  splash  to  enter  the  pump  on 
1952-60  6  cyl.  Ford  cars  and 
trucks.  Oil  will  then  seep  out  the 
vent  and  around  the  shaft  on  the 
pump.  A  baffle  can  be  installed 
to  correct  this. 

First,  remove  the  pump  and, 
using  the  mounting  gasket  as  a 
pattern  and  the  bottom  of  a 
quart-size  can  for  material,  cut 
the  baffle  to  the  same  outside 
shape  as  the  gasket.  Now  cut  the 
hole  in  the  center  only  as  wide  as 
the  pump  arm  and  as  long  as  the 
arm  travel.  This  is  approximately 


1/2  by  1/2  in.  Make  certain  there  is. 
no  drag  on  the  pump  arm.  Then 
punch  the  two  mounting  holes  in 
the  baffle,  again  using  the  gasket 
or  the  mounting  flange  on  the 
pump  for  a  pattern. 

When  installing  the  pump, 
place  the  gasket  next  to  the  en- 
gine, and  the  baffle  between  the 
gasket  and  the  pump. 

—JOHN  DIBHL 

Alfred  P.  Liebold,  Inc. 

Bethayret,  Pa. 

Stops  Stalling 

We  have  had  a  number  of  cases 
where  stalling  has  been  hard  to 
eliminate  on  1960-61  Corvairs. 

To  correct  this,  we  install  a 
throttle-return  check  valve  on  the 
carburetor  at  the  left  side  of  the 
engine.  This  is  the  same  check 
valve  as  that  used  on  the  1957 
Chevrolet  passenger  car  with  Tur- 
boglide  transmission.  Rework  the 
brackets  for  installation  on  a  Cor- 
vair.  Installation  of  this  check 
valve  has  licked  stalling  in  all 
cases. 

—JOEL  DAIGLB 

Etscoviu  Chevrolet 

Fort  Kent.  Me. 

Speeds  Carburetor  Job 

Many  carburetor  specialists 
place  a  brass  drift  on  each  of  the 
two    check    balls   and    tap    them 


with  a  hammer  to  obtain  a  good 
seat.  Sometimes  a  ball  will  stick 
when  this  is  done.  If  it  is  the  inlet 
ball,  it  can  be  freed  with  a  blast  of 
air  through  the  intake  hole  in  the 
bottom  of  the  bowl.  If  it  is  the 
discharge  ball,  there  is  trouble. 

To  free  a  discharge  ball,  saw 
the  shaft  off  an  old  pump  piston 
and  drill  a  hole  through  the  cen- 
ter of  the  piston.  Then  place  the 
piston  in  the  pump  cylinder  in  its 
normal  position  and  shoot  a  blast 
of  air  through  the  hole  in  the  pis- 
ton while  pushing  down  with  the 
air  nozzle.  Be  careful  when  doing 
this  because  the  ball  can  fly  out. 

—NORMAN  FORD 

Lakevicw  Ignitioa  Ca 

AaheviOe.  N.  C 


Install  Speedometer  Cable 

The  Corvair's  speedometer  ca 
ble  is  usually  difficult  to  install 
because  of  its  length  and  the  num- 
ber of  bends  and  curves  between 
the  dash  and  engine. 

To  make  cable  installation  eas- 
ier, first  lubricate  the  cable  and 
then  push  it  into  the  housing  as 
far  as  possible  from  the  dash  end. 
Now,  chuck  the  speedometer  end 
of  the  cable  in  a  hand  drill  and 
turn  the  drill  to  feed  the  cable 
into  place.  This  method  can  be 
used  to  install  any  long  speedom- 
eter cable. 

>-PRBD  SCHRAMM 

Fred  Schramm  Motor  Service 

Arlinftoa,  Fb. 


Aids  Driveline  Installation 


Nuts  are  welded  to  carrier  to 
speed    driveline    installation 

On  some  Chrysler  and  Imperial 

cars  having  a  two-piece  driveshafi, 

it  is  almost  impossible  to  replace 

[continued  on  page  62 


^a 


^OTO¥l,  December  1961 


tcv® 


^^etence  in  bearings  feo/,^^^ 


BCA's  roll  smoother  because  bearing 

surfaces  are  smoother  .  .  .  controKled  with 

superprecise  electronic  instruments 

!*he  smallest  irregularities  on  bearing  ball  surfaces  can 
ause  vibration,  internal  friction,  and  wear.  That's  why 
(CA  includes  an  extra-careful  inspection  for  surface 
oughness  and  waviness  as  part  of  quality  control. 

;iiese  irregularities  are  so  small  that  they  have  little  or  no 
ffect  on  dimensional  trueness  as  measured  to  the  millionth 
£  an  inch— but  can  result  in  shortened  bearing  life. 


^^     ^       I WAVINESS  ^_^,J 

EleclrotTic  tracer  instrumenls  produce  Ihis  profile  chart.  Under  tit  re  me 
magmfi  cation  up  to  50.000  limes,  the  variations  atrave  and  below  I  he 
nominal  surface  (a  |eornetrJca)ly  perfect  boundary  of  separationi}  indicate 
the  deE'Be  of  roughness  and  waviness  on  a  specific  bearing  ball  surface. 


Therefore,  special  electronic  instruments  have  been  de- 
veloped to  measure  surface  irregularities.  Stylus-type 
tracers  record  them  on  profile  curves  (see  illustration). 

This  is  just  one  phase  of  quality  control  at  BCA  .  .  .  one 
reason  why  the  complete  line  is  relied  on  for  smoother, 
longer  performance  by  so  many  automotive  service  tech- 
nicians. Call  your  BCA  bearing  jobber  for  immediate 
delivery  of  the  types  and  sizes  you  need. 


BCA  BALL  BEARINGS 

FEDERAL-MOGUL  SERVICE 
Division  of  Federal-Mogul-Bower  Bearings,  Inc.  •  Detroit  13,  Midilgan 


lOTOR,  December  1961 


^>i. 


Fix  It 


-BODY  TIPS- 


continued  from  page  60 

the  retaining  nuts  on  the  center 
carrier  after  repairs  have  been 
completed.  This  is  because  the  ex- 
haust system  restricts  access  and 
makes  it  difficult  to  hold  the  nuts 
with  a  wrench. 

A  great  deal  of  time  can  be 
saved,  and  the  job  done  quite  eas- 
ily, by  welding  or  brazing  the  nuts 
to  the  carrier  after  the  shaft  and 
carrier  have  been  removed.  There 
is  then  no  need  to  hold  the  nuts 
when  the  carrier  is  installed. 

— WAYNB  WOOLMAN 

ABC  Motors  Inc. 

Viniu.  OUa. 

Better  Universal  Service 

Chief  wear  on  the  cross  of  a 
universal  normally  occurs  on  the 
trailing  half  of  the  journal  fitted 
into  the  driving  yoke,  and  on  the 
leading  half  of  the  journal  fitted 
to  the  driven  yoke.  To  do  a  better 
job  when  repacking  a  universal, 
mark  the  cross  with  reference  to 
its  location  in  the  driving  and 
driven  yokes. 

When  reassembling  the  joint, 
turn  the  cross  one-quarter  turn 
forward  or  backward  from  its  orig- 
inal position.  The  heaviest  thrust 
will  then  be  against  relatively 
unworn  journal  surfaces  on  the 
cross. 

Of  course,  if  the  surfaces  show 
actual  wear,  the  parts  should  be 
replaced. 

—HERBERT  A.  ANDERSON 

Anderson*!  Service 
Red  Oak,  la. 

Removes  Starter 

To  remove  the  starter  on  a  1958 
Chevrolet  Impala  with  factory-in- 
stalled dual  exhaust  system,  first 
disconnect  the  crossover  pipe  from 
the  manifolds. 

Next,  just  loosen  the  three  bolts 
that  hold  the  starter  in  place. 
Now  place  a  support,  such  as  an 
oil  drain  catf  with  extension,  un- 
der the  starter. 

With  the  starter  resting  on  the 
support  it  is  much  easier  to  dis- 
connect the  three  wires  on  top  of 
the  solenoid  switch. 

—BOB  p.  TALARICO 

Ferrone  Bros. 

Utica,  N.  Y. 


MOTOR  will  pay  you  $10  for  each  usable 
timetaving  short  cut  from  the  body  man 


Prevents  Glass  Breakage 


With  one  end  of  rod  extend- 
ing into  glass  channel,  the 
other   end   is   welded   to   sash 

If  the  glass  in  a  front  door 
breaks  on  a  1961  Corvair  95  or 
Greenbrier,  a  recurrence  can  be 
prevented.  The  window-regulator 
arm  slides  in  a  short  guide  rail 
that  is  attached  to  the  sash  as- 
sembly at  the  bottom  of  the  glass. 

This  sash  assembly  curves  up- 
ward toward  the  rear  glass  chan- 
nel, but  the  opposite  end  lacks 
approximately  by  1  in.  of  reach- 
ing the  total  width  of  the  glass.  It 
is  at  this  point,  near  the  channel 
adjacent  to  the  ventilator  assem- 
bly, that  breakage  may  occur  due 
to  lack  of  support. 

To  correct  this,  use  a  i  in. 
length  of  %e  in.  round  stock. 
Weld  one  end  of  the  rod  to  the 
sash  with  the  other  end  extend- 


ing into  the  glass  channel.  This 
will  give  the  required/additional 
support 

— ADLOSD  B.  DULAC 
Roccra  Garage  lac 

-     s;ii.E 


Holds  Glass  in  Place 

When  replacing  window  regu- 
lators and  other  door  parts  on 
some  cars,  the  glass  drops  down 
and  interferes  with  the  job.  To 
eliminate  the  interference,  slid 
masking  tape  to  one  side  of  the 
glass  while  it  is  in  the  raised  posi- 
tion, take  the  tape  over  the  top 
of  the  door,  and  then  stick  the 
tape  to  the  other  side  of  the  glass. 
The  tape  will  hold  the  glass  up 
for  easier  access  to  the  regulator, 
lock,  and  other  door  parts. 

^RICHARD  H.  CRANK 

Grcf  ■  Antncn 
Beaver.  Ut 


Retains  Sun  Visor 

A  slight  amount  of  wear  on  the 
center  plastic  bracket  on  1960-61 
Chrysler  sun  visors  permits  the 
visor  to  drop  out  of  its  bracket 
Replacing  the  bracket  is  only  a 
temporary  correction. 

A  fast  and  effective  correction 
can  be  made  by  removing  the 
screw  which  retains  the  bracket 
and  installing  a  cupped  washer 
under  the  head  of  the  screw.  The 
screw  head  then  projects  farther 
and  prevents  the  shaft  from  com- 
ing out  of  the  slot  in  the  bracket 


—MORRIS  STBPANIUI 
obile  Clearini 
Saikatoon,! 


The  Automobile  Clearing  Home.  Lti 
atoon,  Stfk.,  < 


How  Would  YOU  Fix  It? 

A  chance  to  test  your  skill  as  o  troubleshooter 


►  The  shift  pattern  on  the  Power- 
glide,  the  customer  said,  was  off 
beam.  The  throttle  valve  linkage 
checked  out,  however,  and  differ- 
ent adjustments  of  the  linkage  did 
not  help.  Pressures  were  O.K.  The 
main  valve  body  and  the  low-drive 
valve  body  were  inspected  next 


and  found  to  be  in  good  working 
order. 

At  this  point,  some  major  dis- 
assembly work  is  usually  necessary 
but  the  repairman,  playing  a 
hunch,  made  one  more  simple 
check.  How  would  you  have  tackled 
it?  Check  answer  on  page  120. 


^S 


>IIC>T018L,  December  1961 


sell  3  of  the  big  4 
wHhHolley! 


your  sales  opportunity  witli  Holley 
is  bigger,  brighter  than  ever  before 

Holley  has  created  a  brand  new— and  profitable— market  for  you  in  *62! 
Now,  in  addition  to  genuine  Holley  carburetion  and  ignition  replacements 
for  the  most  popular  American  Motors  and  Ford-built  cars,  Holley  offers  a 
new,  low-cost  PEP  Carburetor  that  easily  adapts  to  all  late-model  Chrysler- 
built  6's.  It  replaces  17  carburetors  on  Chrysler-built  models,  lets  you 
streamline  your  stock,  reduces  service  parts  inventory  to  a  bare  minimum. 

This  new  Holley  PEP  Carburetor  is  original  equipment  quality— 
BRAND  NEW,  NOT  REBUILT.  It  must  pass  aU  the  same  rigid  tests  as 
carburetors  Holley  is  furnishing  for  1962  Dodge  Dart,  Lancer,  Plymouth 
and  Valiant  6's,  yet  is  priced  competitively  with  the  rebuilts. 

Get  your  share  of  this  Big  3- Way  Market— and  be  sure  of  customer 
satisfaction.  See  your  Authorized  Holley  Distributor  today.  Remember, 
only  Holley  offers  genuine  Holley  parts. 


Original  Equipment 
Manufacturers  of 
Carburetion  and  ignition 
Products  for  Over  55  Years 


11955  E.  Nine  Mile  Road 
Warren,  Michigan 


^s^.»a 


Vf  O  T  O  R ,  December  1961 


^"S 


IS  IT  LEGAL? 


By  Arthur  L.   Reuter    of  the  New  York  Bu 


Claims  Ownership  of  Gar 
Bought  by  Dealer 

Ben  Burton  came  to  town  to  work 
in  Felix  Foster's  hardware  store. 
Ben  soon  found  himself  in  need  of 
transportation.  He  inspected  the 
stock  in  Walter  Wickwire's  used 
car  lot  and  picked  out  a  Cloudburst 
sedan. 

Ben,  however,  was  too  new  in 
town  to  have  a  credit  standing 
and  was  unable  to  pay  the  whole 
price  of  the  Cloudburst.  He  dis- 
cussed his  problem  with  his  em- 
ployer and  Felix  agreed  to  act  as 
buyer  and  to  sign  the  notes  and  a 
conditional  sales  agreement,  if  Ben 
would  make  the  down  payment  and 
pay  the  notes  when  due. 

The  deal  was  closed  under  that 
arrangement  and  Ben  faithfully 
made  the  monthjy  payments,  24  in 
all. 

But  by  the  time  the  last  payment 
had  been  made,  Ben  had  quit  Fos- 
ter's and  had  gone  into  business  for 
himself.  The  Cloudburst  was  still 
in  Foster's  name.  Vowing  venge- 
ance on  Ben  for  setting  up  in  com- 
petition with  him,  Felix  sold  the 
Cloudburst  back  to  Walter  Wick- 
wire. 

Ben  demanded  that  either  the 
car  be  returned  by  Walter  or  that 
Felix  refund  Ben's  payments.  Both 
refused. 

Felix  insisted  that  as  owner  of 
the  Cloudburst  he  had  the  right  to 
sell  it  and  Walter  maintained  that 
since  Felix  could  sell  it,  anyone 
could  buy  it  with  safety. 

Acted  as  Owner 

Judge  Wright  decided  that  Wick- 
wire  could  keep  the  Cloudburst  but 
that  Foster  had  to  return  to  Ben 
every  cent  that  Ben  had  spent  in 
buying  it. 

Said  the  judge,  "There  was  a 
contract  between  Burton  and  Fos- 
/^r,  Foster  was  to  act  as  owner  in 


Burton's  interest  in  the  condition- 
al sales  transaction  and  as  a  result 
of  Foster's  conduct,  Burton  paid 
out  a  substantial  amount  of  money 
toward  the  purchase  of  the  Cloud- 
burst in  Foster's  name.  This  was  a 
detriment  to  Burton  sufficient  to 
constitute  a  valuable  consideration 
to  support  Foster's  obligation  to 
hold  the  car  for  Burton's  benefit. 

"The  legal  title,  of  course,  was- 
in  Foster  and  the  dealer,  Wickwire, 
was  entitled  to  rely  on  that  fact. 
Burton  by  his  own  part  in  the 
transaction  helped  to  create  the 
condition  under  which  Foster  had 
apparent  legal  right  to  sell  the 
Cloudburst  and  Wickwire  cannot 
be  compelled  tc  surrender  the  au- 
tomobile which  he  purchased  in 
good  faith. 

"However,  Burton  has  been  dam- 
aged by  Foster's  sale  of  the  car,  a 
sale  which  was  clearly  in  violation 
of  the  agreement  between  the  two 
men.  Foster  must,  therefore,  restore 
to  Burton  the  loss  which  the  lat- 
ter has  sustained." 

Based  on  case  reported  in  136  Atl.  2d.  682  (R.I.) 

Injured  in  Shop  Mishap, 
Holds  Dealer  Liable 

Don  Dwyer  dro\  e  his  Navajo  se- 
dan to  the  service  shop  of  Nick 
Nelson's  Navajo  dealership.  In  get- 
ting out  of  the  seat  he  slipped  and 
fell  as  a  result  of  stepping  into  a 
spot  of  oil.  He  broke  his  hip  and 
was  hospitalized.  He  demanded 
damages  from  Nick. 

Nick  refused  to  pay. 

"Nelson's  Navajo  Co.  was  not  at 
fault,"  said  Nick.  "We  maintain  a 
system  which  detects  and  removes 
grease  and  oil  spots.  The  area  is 
swept  every  morning  and  employes 


^1/ 


are  cautioned  to  be  on  the  alert 
for  spots  and  to  remove  them  by 
sprinkling  with  sand.  For  all  wt 
know  that  spot  Dwyer  stepped  in 
was  formed  two  minutes  before  die 
accident." 

Dealer  Negligent? 

But  when  Dwyer  sued,  he  was 
awarded  a  judgment  for  a  substan- 
tial sum  and  costs,  after  a  trial  b^ 
fore  Judge  Learned. 

"The  operator  of  a  busines 
establishment,"  the  judge  said,  "is 
not  an  insurer  of  the  safety  of  his 
customers,  and  is  liable  only  for  in- 
juries resulting  from  negligence  on 
his  part.  However,  he  must  use  rea- 
sonable care  in  the  protection  of 
his  customers  and  in  discovering 
reasonably  discoverable  conditions 
which  may  be  dangerous  and  in 
correcting  them  or  warning  his  cus- 
tomers. 

"Here  we  find  that  Dwyer  drove 
into  the  service  department.  One 
of  Nelson's  employes  walked  over 
to  the  car,  stood  beside  it  and  took 
notes  of  Dwyer's  description  of  ihe 
items  requiring  repair.  The  em 
ploye  then  walked  forward  to  open 
the  hood  and  Dwyer  alighted  to 
join  him.  As  he  did  so,  he  stepped 
precisely  into  the  spot  where  the 
employe  had  been  standing.  The 
spot  was  covered  by  oil.  Dvt/ct 
slipped  and  fell. 

"Nelson's  employe  was  in  a  posi- 
tion to  notice  the  oil  spot.  He  was 
standing  in  it  or  close  to  it.  He 
should  have  seen  it.  He  had  a  duty 
to  see  what  was  reasonably  observa- 
ble. He  had  a  duty  to  warn  Dwyer 
of  the  presence  of  the  oil. 

"The  breach  of  duty  places  the 
liability  on  Nelson  for  the  dam- 
age." 

Based  on  esse  reported  In  125  8.  2d  at  page  IK 

(L».) 

>IIC>T018L,  December  1961 


Ills  is- 

E^omnTic 


For  Those  >Vho  Sell  Filters... 
and  >Vant  «o  Sell  MORE  I 


WIX  Oil  and  Air  Filters  are  built  to 
give  the  car  owner  extra  value  and 
greater  engine  protection . .  .WIX-O- 
MATIC,  the  soundest  merchandis- 
ing system  in  the  filter  industry, 
gives  you  more  sales  and  bigger 
profits.  This  statement  is  proved  by 
thousands  of  dealers  who  know 
from  first-hand  experience  how 
WIX-O-MATIC  stimulates  sales 
and  stops  losses. 

With  WIX-O-MATIC  you  never 
lose  sales  by  "being  out  of"  the  filter 
you  need . . .  you  never  lose  money 
because  of  excess  inventory  or  obso- 


lete numbers.  And— sales  are  made 
quicker!  With  the  Dial-O-Matic 
Cartridge  Selector  you  can  tell  at  a 
glance  what  filter  is  needed  for  any 
American-made  car  or  light  truck 
that  drives  in  — most  foreign  cars, 
too.  WIX-O-MATIC  is  available 
with  wall  racks  for  small  stocks  and 
floor  cabinets  for  more  active  loca- 
tions, and  you  get  both  FREE. 

Get  all  the  facts  on  WIX  Oil  and  Air 
Filters  and  WIX-O-MATIC  mer- 
chandising from  your  jobber,  or 
write  direct.  Do  it  today. 


WIX    CORPORATION    •     GASTONIA, 

In  Canada:  Wix  Corporation  Ltd.«  Toronto 
In  Now  Zealand:  Wix  Corp.  Now  Zoaland  Ltd.,  Auckland 


N.  C. 


'OR,  December  1961 


^^ 


Here's  how 


add 


r 


It  takes  but  a  few  minutes 
to  INSPECT  the 
MASTER  CYLINDER . . 


CORREa  FLUID  LEVEL  % 


Pull  back  push  rod  boot.  Presence  of  fluid 
indicates  external  leak  at  secondary  cup  (1). 

Push  pedal  down  hard,  then  relax  pressure 
without  removing  your  foot.  If  pedal  gradu- 
ally drops  under  light  foot  pressure,  internal 
pressure  leak  at  primary  cup  (2)  is  indicated. 

By  hand,  move  pedal  (3)  to  check  free  play 
(H'-H')«  Too  little  free  play  will  cause  pres* 
sure  build-up  and  l^akes  eventually  drag. 
Correct  free  play  by  adjusting  the  length  of 
the  cylinder  push  rod  (4)  (no  adjustment  on 
Chrysler  products,  w/o  Pr.  Brk.,  after  mid- 
1958,  not  equipped  with  pedal  pull  back 
spring).  If  brake  bleeding  seems  difficult  or 
pedal  becomes  increasingly   "spongy"  with 


repeated  use«  check  valve  (5)  may  be  at  fault 
(spongy  pedal  may  also  be  due  to  wheel 
cylinder  cups  leaking  air  in). 

Replace  faulty  unit  with  a  new  Wagner^ 
Lockheed®  cylinder,  or  recondition  unit  with 
a  Wagner  Lockheed  master  cylinder  repcur 
kit.  To  repair,  dismount  unit,  remove  stop 
plate  (6)  at  open  end  and  shove  out  parts. 
Clean  bore  with  diacetone  alcohol  or  brake 
fluid.  Pressure  marks  or  discolorations  in 
cylinder  bore  should  be  polished  with  crocus 
cloth  or  light  honing.  If  honed,  remove  burr 
from  by-pass  port.  Lubricate  parts  and  bore 
in  brake  fluid  and  install  parts  in  reverse 
of  disassembly. 


You're  always  right  with  the  Quality  Line 

Warner  Locfilieed^ 

the  best  known— and  most  trusted  name  in  brake  service  products 


mss^ 


^IT^ 


iiifiiimi  LijLjii  ii,  iiMiffji  ij^ 


ytCKHliP  tKAKtPARfS^TtBlD/MAKt  IIWING  qnd  LINED  BRAKE  SHOES  .  AIR  HORNS  »  All 
'^^  ^^.OtO^,  OccembCT  1961 


brake  parts  volume 


•  •  .when  a  customer's  car  is  left  for  servicing . . . 

also  checlc  the  braice  system 

,mif  inspection  discloses  new  parts  are  needed. . .  instail 


Warner  Locfclieed 

HYDRAULIC  BRAKE  PARTS 

jnsurpassed  for  restoring  original  braking  efficiency 


FREE" 


Catolog  AU-500  covering  our  comploto 
lino  is  yours  for  the  o»lcing.  Alto  inquire 
about  liow  eotlly  you  con  qualify  to 
become  a  Wognor  Lockheed  Franchited 
Dealer  ond  en{oy  mony  tpedol  benefits. 
Consult  the  neorett  Wagner  Distributor, 
or  write  us. 


Safety-check  the  hrake  system  of  every  car  you 
service.  You'll  discover  that  many  cars  need  hrake 
service,  and  that  most  owners  will  authorize  neces- 
sary hrake  repair  work — if  you  stress  the  importance 
of  safe  brakes.  It's  an  effective  way  for  you  to  add 
brake  parts  volume. 

Safe  Brakes  Protect  Lives — and  you  help  protect 
the  lives  of  your  customers  when  you  use  Wagner® 
Lockheed®  Replacement  Brake  Parts  to  restore  origi- 
nal hraking  efficiency. 

These  parts  fit  and  function  correctly  because  they 
are  manufactured  by  the  same  machinery — to  the 
same  specifications — as  Wagner  parfs  used  for 
CXE.M.   (original  equipment  manufacturer)  needs. 

Wagner  Lockheed  is  the  most  complete  line  on  the 
market.  It  includes  master  and  wheel  cylinders, 
repair  kits,  pistons,  springs,  washers,  cups,  hose, 
cables,  and  all  related  items  for  every  make  and 
model  vehicle.  Available  individuaUy  or  in  factory 
sealed  kits. 

There's  a  supplier  of  Wagner  Lockheed  Products 
near  you.  Look  to  him  for  Brake  Parts,  Brake  Fluid, 
Power  Brake  Repair  Kits,  Brake  Lining  and  Lined 
Brake  Shoe  Sets.  ONE  call  gets  ALL! 

VTadner  EJecfZric  G>rporation 

Manufacturers  of  LOCKIHEED'  Products 


Wagner  Electric  Corporation 

6452  Plymouth  Ave.,  St.  Louis  33,  Mo.,  U.  S.  A. 
(Brondi*!  in  principal  cities  in  U.  5.  and  in  Canodo  j 


Please  send  me  Catalog  AU-500  covering  your  complete  line. 


NAME- 


FIRM  NAME- 


ADDRESS- 


:iTY  &  STATE- 


;♦_( 


lOTOR.  December  1961 


^'X 


News  for  Jobbers 


lASI  Show  Exhibitors 
Nears  Record 

The  latest  count  of  manufactur- 
ers who  have  reserved  space  in  the 
International  Automotive  Service 
Industries  Show, .  to  be  held  on 
Navy  Pier,  Chicago,  Feb.  25-March 
3,  now  shows  485.  The  record  was 
520  at  Chicago  10  years  ago. 

Most  of  the  associations  in  the 
after-market  have  already  com- 
pleted plans  for  meetings  to  be 
held  just  before  or  during  the 
show.  The  governor  of  Illinois  and 
the  mayor-of  Chicago  are  expected 
to  declare  an  "Automotive  Service 
Industry  Week,  1962"  to  cover  the 
duration  of  the  activities. 

Meetings  get  under  way  Feb.  24 
with  a  meeting  of  the  board  of  Au- 
tomotive Warehouse  Distributors 
Assn.  The  Automotive  Service  In- 
dustry Assn.  will  hold  its  annual 
membership  reunion  on  Sunday, 
Feb.  25,  and  its  annual  dinner  the 
following  evening.  A  luncheon  will 
be  held  both  days  of  the  ASI  con- 
vention on  Feb.  26-27. 

Other  meetings  are  being  ar- 
ranged by  the  Automotive  Affili- 
ated Representatives,  which  will 
hold  a  breakfast  on  Tuesday,  Feb. 
27.  That  evening  the  Motor  and 
Equipment  Manufacturers  Assn. 
will  hold  its  President's  Reception 
and  banquet. 

The  Overseas  Automotive  Club 
will  hold  its  annual  banquet  on 
March  1. 

Issues  Safety  Kit 

State  safety  chairman  of  the  Auto- 
mot/ve  Service  Industry  Assn.  are 


now  using  the  new  ASIA  Safety  Kit 
in  the  32  states  that  do  not  have 
periodic  inspection.  The  kit  is  to 
be  used  to  help  introduce  and  pass 
inspection  laws  in  these  states. 

It  outlines  an  action  program 
pointed  toward  this  end  and  con- 
tains background  information  on 
legislation  and  related  material. 

Heads  Ring  Group 

E.  J.  Marting,  assistant  to  the  vice 
president  of  McQuay-Norris  Manu- 
facturing Co.,  has  been  elected  pres- 
ident of  the  Piston  Ring  Manu- 
facturer's Group. 

Warehousemen  Offer 
Data  for  Jobbers 

A  central  source  of  facts  and  fig- 
ures for  automotive  wholesalers, 
known  as  the  Jobber  Information 
Center,  has  been  announced  by  the 
Automotive    Warehouse    Distribu- 

Man  of  Year 


Joseph  E.  Bickel 


^^ 


tors  Assn.  It  is  ho[>ed  that  any  ques- 
tion submitted  can  be  answered 
within  30  days. 

Self-mailing  question  forms  will 
be  available  from  the  center  at 
Kansas  City,  Mo.  Every  possible 
source  of  information  will  be  used 
by  the  center,  including  manufac- 
Iturers,  research  bureaus,  schook 
and  recognized  authorities. 

A  revolving  credit  fund  of  $150,- 
000,000  will  be  made  available  to 
jobber  customers  of  warehouses,  if 
plans  announced  at  the  convention 
are  carried  through. 

Joseph  E.  Bickel,  vice  president 
of  Monroe  Equipment  Co.,  was 
named  the  Automotive  Man  of  the 
Year. 

The  Ernest  A.  Tapp  Memorial 
Award  went  to  Jack  F.  Whitaker, 
president  of  Whitaker  Cable  Corp. 

Sol  E.  Fuchs,  Chicago  warehouse- 
man, and  first  president  of  the 
AWDA,  was  elected  to  honorary  life 
membership  in  the  association. 

All  officers  were  re-elected.  These 
were  Robert  S.  Weber,  Milwaukee, 
president;  Bernard  Bock,  Ne\^* 
York,  first  vice  president;  Paul  R. 
Livoni,  Los  Angeles,  Cal.,  second 
vice  president;  Harry  D.  Rothman, 
Oakland,  Cal.,  secretary,  and  A.  P. 
Walter,  Chicago,  treasurer. 

John  Bury,  vice  president  of  Pur- 
olator  Products,  was  named  to  hcad^ 
the  manufacturers*   advisory 
cil.    Elected    to    the    council 
Hans  Siverts,  Ramsey  Corp., 
E.  Stewart,  Whitaker  Cable  Coip.. 
and  George  W.  Thomas,  R.  E.  Dietz 
Co. 

Management  Meetings 
Concluded  by  ASIA 

Each  of  the  four  regional 
ness  conferences  held  by  the  An 
motive  Service  Industry  Assn. 
manufacturer   members    was 
attended.  The  New  York  me 
held  recently  concluded  a  serial 
meetings  held  at  Chicago, 
and  Cleveland. 

[continued  on  page  1 

^OT^^,I]teccmber  If 


66 


• . .  accurate  and  fast  personalized 

service  by  direct  phone'' 


says  Bill  Currie, 

Ford  dealer,  Tampa,  Florida 

"I  selected  the  Commercial  Credit  Plan  over  comparable 
financing  plans  mainly  because  of  the  experienced 
personnel  and  their  reputation  for  having  more  latitude 
in  purchasing  retail  contracts.  We  get  accurate  and  fast 
personalized  service  by  direct  phone.  This  means  credit 
approval  for  our  customers  while  they  wait.  Further- 
more,  the  availability  of  over  300  service  offices  gives 
our  customers  the  same  kind  of  fast  action  wherever 
they  travel,  in  case  of  any  emergency.  To  hold  up  our 
end  of  the  bargain,  we  offer  cash  bonuses  to  our  sales- 
men for  closing  with  the  Commercial  Credit  Plan." 


Commercial  Ctedit 
serves  successful  dealers 


For  complete  mformoHon  on  how  our 
service  con  help  pfomofe  your  success, 
coif  or  write  the  Commercfol  Credit 
Corporation  ofRce  nearest  you. 


News  for  Jobbers 


continued  from  page  68 

Topics  discussed  at  the  confer- 
ence included  redistribution,  distri- 
bution changes,  warranties  and  ob- 
solescence, premiums  and  the  com- 
petition offered  by  imports. 

Harold  T.  Halfpenny.  ASIA 
counsel,  filled  in  members  on  legal 
developments.  J.  L.  Wiggins,  ASIA 
executive  vice  president,  presided 
at  the  conferences. 

Chevrolet  Moves 
Parts  Center 

Chevrolet  Motor  Div.'s  national 
parts  and  accessories  operations 
headquarters  are  being  moved 
from  Detroit  to  Flint,  Mich.  All 
warehousing  and  distribution  will 
be  quartered  in  the  newly  expandei* 
center  at  Otterburn,  south  of  Flint. 
Department  heads  will  be  shifted 
from  the  General  Motors  Building 
in  Detroit.  Although  Chevrolet 
maintains  40  other  warehouses  in 
various  parts  of  the  country,  many 
old  and  slow-moving  parts  are  car- 
ried only  in  the  central  warehouse. 

Parts  Makers  Increase 
Sales  7.58  Per  Cent 

Manufacturer  members  of  the 
Motor  and  Equipment  Manufac- 
turers Assn.  boosted  sales  in  the 
first  nine  months  of  this  year  by 
7.58  per  cent,  compared  with  the 
same  period  in  1960,  according  to 
the  MEMA  quarterly  survey.  Mem- 
bers showing  increases  outnum- 
bered those  showing  decreases  by 
two  to  one.  Third  quarter  increases 
averaged  5.88  per  cent. 

Chemicals  showed  the  greatest 
increase  by  product  groups,  top- 
ping 1960  figures  by  22  per  cent  in 
nine  months.  Accessory  makers  bet- 
tered their  business  by  2.35  per  cent 
and  parts  makers  by  8.8  per  cent. 
Shop  equipment  manufacturers  re- 
ported a  gain  of  only  .9  per  cent. 

Discrimination  Banned 

In  a  consent  order  approved  by 
the  Federal  Trade  Commission,  the 
Pittsburgh  Plate  Glass  Co.  has 
agreed  not  to  discriminate  among 
competing  resellers  of  its  automo- 
tive replacement  glass.  The  com- 
plaint had  charged  that  the  com- 
pany had  given  Autoglass  Installa- 

70 


tion  Dealers  services  not  available 
to  competing  dealers. 

The  company,  the  complaint  set 
forth,  had  listed  the  AID  dealers  in 
telephone  directories,  directing  at- 
tention of  prospective  customers  to 
AID  dealers. 

Diesel  Men  Plan  Trip 

Following  the  regular  meetings 
scheduled  next  September  at  Hart- 
ford, Conn.,  the  Assn.  of  Diesel  Spe- 
cialists will  offer  a  trip  to  Great 
Britain,     Germany     and     France. 


There  will  be  time  to  inclui 
visit  to  the  London  Autom< 
Show.  The  next  scheduled  met 
of  the  association  will  be  hel 
New  Orleans,  Feb.  14-18. 

Opens  Research  Lab 

The  Paint  Div.  of  the  Pittsbi 
Plate  Glass  Co.  has  opened  a 
consumer  products  research  lal 
tory  at  Springdale,  Pa.  More  i 
200  of  the  company's  500  scier 
and  technicians  are  located  at 
new  center. 


YOU  MAKE  MON 


10  feet  of  wall  space  is  all  you  need  for  this 

fast-selling  spring  assortment.  Compact,  convenient 

display  racks  and  wall  banners  fdentify  you 

as  a  MOOG  Spring-Suspension  Specialist ■ 


TORSION 
BARS 


ilil 


1  - 

COIL 
SFRINQS 

1  [23  , 

^  1 

C^;    i 

\m' 

m 

MOTOR,  December 


Jobber  Groups'  Buying 
Called  Illegal 

Automotive  Jobbers,  Inc.,  Dallas, 
nd  Ark-La-Tex  Warehouse  Distrib- 
tors.  Inc.,  Paris,  Tex.,  have  been 
rdered  by  a  Federal  Trade  Com- 
nission  examiner  to  "stop  know- 
ngly  inducing  and  receiving  illegal 
►rice  advantages  from  suppliers." 
The  order  affects  41  wholesalers  in 
Texas  and  adjoining  states. 

Disposition  of  the  cases  will  vary, 
►ecause  of  the  new  FTC  rules. 
Neither  decision   is  final  and  the 


Automotive  Jobbers  case  may  be 
appealed,  stayed  or  reviewed.  The 
Ark-La-Tex  case  comes  under  the 
new  rule  which  prevents  appeal 
but  permits  its  review  by  the  FTC. 
As  in  similar  cases,  the  FTC 
charges  the  defendants  are  not  dis- 
tributors but  mere  bookkeeping  de- 
vices to  obtain  lower  prices. 

Buys  Mirror  Business 

The  automotive  mirror  business 
of  the  Supersite  Corp.,  Derby, 
Conn.,  has  been  purchased  by  the 


MALL  THREE... 

in  you  become  M006  SPRIN6- 
IPENSION  HEADQUARTERS 


ar  on  the  road  uses  either  leaf 
coil  springs  or  torsion  bars . . . 
y  all  need  replacing  sooner  or 
V^  pass  up  this  bread-and- 
>usiness  when  a  small  MOOG 
assortment  lets  you  cash  in  on 
gging  car  that  comes  your  way? 
f  to  spot  'em,  easy  to  replace 
.  at  a  quick,  neat  profit  for  you ! 

has  specialized  in  making 
for  over  40  years  and  knows  all 


)0    MEANS    MORE 

VI  ox  OR.  December  1961 


the  tricks  of  giving  them  extra  long  life 
and  elasticity.  Your  MOOG  jobber  or 
distributor  can  give  you  expert  advice 
in  selecting  the  right  size  MOOG  spring 
stock  for  your  particular  operation. 
Get  in  touch  with  him  today! 


M6d6 

UNDER-CAR  PARTS 


MOOG  INDUSTRIES,  INC.,  St  Louis  33,  Mo. 

UNDER-CAR    BUSINESS 


Standard-Thomson  Corp.,  Wal- 
tham,  Mass.  Supersite's  equipment, 
inventory  and  rights  to  the  name? 
under  which  its  mirrors  have  been 
sold  are  included  in  the  deal. 

Distribution  Plan 
Banned  by  FTC 

Agreements  between  the  Snap- 
On  Tool  Corp.  and  its  independent 
dealers  have  been  called  illegal  by 
the  Federal  Trade  Commission  and 
have  been  ordered  stopped. 

The  agreements,  according  to  the 
FTC,  established  retail  prices  for 
the  company's  products,  restricted 
sales  territories  and  the  customers 
whom  dealers  could  sell,  and  for- 
bade salesman,  on  leaving  Snap-On, 
to  engage  in  any  similar  business 
for  a  year. 

The  original  complaint  of  three 
years  ago  would  have  been  dis- 
missed if  the  hearing  examiner's 
recommendation  had  been  fol- 
lowed, but  the  decision  was  vacated 
by  the  full  commission. 

Appeals  by  Buying 
Groups  Rejected 

The  U.S.  Supreme  Court  has  de- 
clined to  review  an  Appeals  Court 
decision  in  the  Mid-South  Distrib- 
utors and  Cotton  States,  Inc.,  case. 

The  lower  court  had  approved  a 
cease  and  desist  order  against  the 
defendants,  forbidding  them  to 
join  in  a  buying  group  to  obtain 
discriminatory  prices. 

Lube  Association 
Elects  Johnson 

C.  L.  Johnson  has  been  named 
president  of  the  National  Lubricat- 
ing Grease  Institute.  He  is  presi- 
dent of  Jesco  Lubricants  Co.,  Inc., 
North  Kansas  City,  Mo. 

T.  F.  Shaffer,  Shell  Oil  Co.,  New 
York,  moved  up  from  secretary  to 
vice  president.  W.  A.  Magie,  Magie 
Brothers  Oil  Co.,  Franklin  Park, 
111.,  was  named  secretary. 

Champion  Wins 

A  judgment  in  federal  court  has 
awarded  Champion  Spark  Plug  Co. 
more  than  |200,000  in  its  suit 
against  two  East  Coast  exporters. 
The  export  firms,  according  to  the 
complaint,  bought  1,300,000  spark 
[continued  on  pace  72 


'XX 


News  for  Jobbers 


continued  irom  page  71 

plugs  for  export  but  instead  they 
were  diverted  and  dumped  on  the 
U.S.  market. 

The  exjx)rters  were  J.  Olsen 
Trading  Co.  and  Argentine  Ameri- 
can Export  and  Import  Corp. 

Sorenson  Moves 

A  new  home  at  Glasgow,  Ky., 
has  been  occupied  by  the  P.  Soren- 


son Manufacturing  Co.  The  61- 
year-old  ignition  firm  has  opened  a 
New  York  office  at  Great  Neck,  L.I. 

Cited  on  Ads 

Stewart  Auto  Upholstering  Co., 
Washington,  D.C.,  has  been  or- 
dered by  the  Federal  Trade  Com- 
mission to  stop  what  the  commis- 
sion calls  deceptive  pricing,  savings 
and  guarantee  claims  in  its  adver- 
tising for  seat  covers,  convertible 
tops  and  floor  mats.  According  to 
the  FTC,  the  guarantees  contained 


i^ifr 


few  calm  statements  by  Hinckley  Myers 
about  their  new  product,  FASTESTOR 


Ifs  colossal,  Mr.  H! 
It's  astonishing! 
And  it's  all  ours! 


If s  the  first  and 

only  one  of  its  kind! 

We've  done  the  incredible! 


•Take  a  bow,  Mr.  H,  while  I  tell  *em  about  Fastestor,  our  new  fuel  and 

temperature  indicator  systems  testing  instrument  .  .  .  how  it  checks  fuel 

and  temperature  dash  gauges,  wiring  harnesses  and  gas  tank  and  engine 

heat  sending  units." 

•*Keep  talking,  Mr.  M.  I  can*t  stop  bowing." 

•'With  our  Fastestor,  servicemen  can  now  get  right  to  the  trouble  spot 

in  fuel  and  temperature  indicator  systems.  No  more  time-consuming 

replacement  of  the  gauge,  sending  units  and  wiring  harness!  No  more 

trial  and  error  method  of  testing  with  a  stock  unit." 

•*A  real  speeder  up-er,  eh,  Mr.  M?" 

•'Minutes!  Mere  minutes  for  a  simple  hook-up  of  the  Fastestor  and  all 

cars  with  one-wire  systems  are  quickly  diagnosed  for  faulty  components. 

And  it's  made  to  remain  up-to-date  for  years!  And  gad,  Mr.  H,  the 

price  is  phenomenally  low! 

"And  don't  you  just  love  the  name,  Mr.  H?" 

S««  the  Fastestor  display  at  your  H-M  Jobber. 


Air  Conditioning  Service  Unit 

Complete  servicing  Station: 
purging,  evacuating,  charg- 
ing, testing.  Exclusive  fea- 
ture: controlled  heat  of 
refrigerant. 


Air  Gondii 

I 


Hang-Over  Tune-up  Hoist 

Slides  you  over  the 
engine  for  close  work. 
Adjustable,  lightweight. 
Easy  to  store.  No  more 
damaged  fenders. 


I 


SELECT  SERVICE  TOOLS  It  EQUIPMENT 

liinckley  myers  company 

28501  mound  road,  warren,  michigan 
sales  dspartmsnt 


4 


terms  and  conditions  not  disclosed 
in  the  firm's  advertisements.  This 
is  a  preliminary  order  and  may  be 
reviewed  by  the  commission. 

Battery  Makers 
Name  Wanvig 

C.  O.  Wanvig,  Jr.,  president  of 
Globe-Union,  Inc.,  is  the  new  pres- 
ident of  the  Assn.  of  American  Bat- 
tery Manufacturers. 

F.  J.  Port,  vice  president.  Auto- 
motive Div.,  Electric  Storage  Bat- 
tery Co.,  has  been  named  first  vice 
president  and  L.  R.  Hill,  presi- 
dent, Westric  Battery  Ck>.,  Denver, 
is  the  new  second  vice  president 

W.  F.  Price,  Jr.,  president  of 
Price  Battery  Corp.,  Hamburg,  Pa., 
is  treasurer,  and  B.  B.  Steiner,  Cum- 
berland Battery  Manufacturing 
Co.,  Nashville,  Tenn.,  secretary. 

Buys  Tool  Firm 

The  Utica  Div.  of  Kelsey-Hayes 
Co.,  Utica,  N.Y.,  has  bought  the 
Herbrand  Tool  Div.  of  Bingham- 
Herbrand  Corp.  The  Herbrand  fa- 
cilities will  be  moved  to  Utica,  N.Y. 

Western  Rebuilders 
Elect  Breithaupt 

Leo  Breithaupt,  Long  Beach, 
Cal.,  has  been  elected  president  of 
the  Western  Engine  Rebuilders 
Assn.  Clyde  Wright,  San  Diego,  has 
been  named  vice  president.  Ted 
Goeppert,  Oakland,  is  the  new  sec- 
retary-treasurer. 

Speakers  at  the  convention  in- 
cluded several  outstanding  techni- 
cal men  from  ring  and  bearings 
manufacturers.  Daniel  Hartnett,  of 
ASIA,  spoke  on  the  proposed  safety 
inspection  law  for  California,  and 
the  association  passed  a  resolution 
endorsing  such  a  law. 

Porter  Honored 

The  Distinguished  Service  Award 
has  been  bestowed  on  H.  K.  Porter, 
Inc.,  Somerville,  Mass.,  by  the  Au- 
tomotive Service  Industry  Assn.  for 
"exemplary  and  enduring  service." 

Space  Drawings  Held 
For  Coast  Show 

Space  drawings  for  the  1962  Pa- 
cific Automotive  Show,  to  be  held 
at  Portland,  Ore.,  March  21-25. 
were  held  last  month. 

[continued  on  page  74 


^^ 


^OTO¥l,  December  1961 


ONE-STOP  SOURCE 

FOR  HEAVY-DUTY 

ENGINE  PARTS 

Need  heavy-duty  engine  parts?  Automotive 
engine  parts?  Filters?  If  your  requirements 
call  for  the  best  of  these,  if  you  need  them 
fast  and  need  them  right  .  .  ,  turn  to  the 
Gould^National  Engine  Parts  Division. 

Here  is  a  one-stop  source  of  supply  for  piston 
rings;  cast  iron  and  aluminum-alloy  pistons; 
piston  pins;  sleeves;  sleeve  assemblies;  valves; 
valve  train  parts;  oil,  air  and  fuel  filters;  and 
other  specialized  engine  parts. 

You  can  get  individual  parts  to  meet  your 
exact  requirements,  or  packaged  Superior- 
Arrowhead  "matched  and  compatible"  sleeve 
assemblies  and  Pedrick  Precisioneered®  piston 
ring  sets. 

Complete  hne  of  Superior-Arrowhead  foreign 
car  engine  parts  also  available. 

For  more  information  on  these  quality  products 
write  the  nation's  largest  basic  manufacturer  of 
heavy-duty  and  specialized  engine  parts  .  .  . 


ENGINE   PARTS  DIVISION 

GOULD-NATIONAL  batteries,  inc. 

St.  Paul  1,  Minnesota 

Superior-Arrowhead  is  a  trademark  of  Gould-National  Batteries,  Inc. 


MOTOR,  December  1961 


'V'^ 


News  for  Jobbers 


continued  from  page  72 

The  half-day  meetings  on  man- 
agement subjects,  an  innovation 
next  year,  will  be  presented  by 
Carlton  A.  Pederson,  associate  dean 
of  the  Graduate  School  of  Busi- 
ness, Stanford  University. 


Jobber  Doings 

Lee  Motor  Products,  Inc.,  Cleve- 
land,  has   bought   Atlantic  Ware- 


house, Inc.,  West  Palm  Beach,  Fla. 
Recently,  Lee  purchased  Miami 
Parts  and  Spring,  Inc.,  Miami.  Lee 
is  a  warehouse  distributor. 

Economy  Warehouse  Supply, 
Inc.,  warehouse  distributor  of  New- 
ark, N.J.,  has  opened  an  affiliated 
outlet  at  New  Brunswick,  N.J., 
called  Economy-New  Brunswick. 

Gulf  and  Western  Industries, 
Inc.,  acquired  an  additional  54  out- 
lets during  the  fiscal  year  ended 
last  July  31,  according  to  the  com- 


TOUQUE  WRENCHES 


'*These  are  the  same  torque  wrenches 
used  and  recommended  by  leading 
engine  and  equipment  builders. 


wmni^ijt!^*.-?- 


.X' 


H 


^^'y^%;:.tr-' 


This  Mark' Guarantees: 


Guaranteed  accurate  forever  wilhfR  2%  of 
maximum  scale  readtng. 
The  only  wrench  that  permlti  accurate  uf  e 
of  ndapter  &  extentjons.  Patented  pivoted 
handle  pernilla  concentrated  load  position— 
ttie  onty  way  to  obtain  accuracy  with  adapt-^ 
•rs,  and  extensions. 

Rugged  eonstf  uetlon.  Can  be  atorad  In  a  tool 

box  wHh  othar  toola. 

Eaay  to  uaa  aa  any  aockat  wranch. 

Signalling  modala  and  diract  raading  atylaa 

to  chooaa  from. 

A  compiata  ranga  to  chooaa  from  to  maat 

avary  aarvica  application. 


1. 


4. 
S. 


X 


43 


Valve  and 

Clutch  Spring 

Tester 

Test  new  aa 
well  aa  used 
aprings.  Match  sets  of  valve 
springs  for  top  engine  per- 
formanca.  Check  clutch 
aprings  to  prolong  clutch  life. 


Torque  Specification  Book  for  over  130 
makes  and  more  than  1200  models  of 
automobiles,  (U.S.  and  foreign)  trucks, 
tractors,  outboards,  motorcycles,  diesel, 
aircraft,  marine  and  small  air  cooled 
engines.  Spark  plug,  wtieel  bearing,  valve 
spring  data  and  many  helpful  torque  tips 
sent  free  upon  request,  write  Dept.  604 


r^ 


pany's  annual  report.  This  raises 
the  total  number  of  wholesale  out- 
lets of  the  company  to  92.  Earn- 
ings, according  to  the  report,  were 
$1.10  a  share  for  the  fiscal  year, 
compared  with  85  cents  in  the  pre- 
vious fiscal  year. 

Manufacturer's  Personnel 

John  H.  Slemenda  to  sales  man- 
ager,     Hypressure      Jenny     Div, 
Homestead    Valve    Manufacti 
Co. 

W.  M.  Campbell  to  board 
man,  E.  H.  Peterson  to  president, 
R.  W.  MrrcHELL  to  first  vice  presi- 
dent and  W.  A.  Mays  to  second 
vice  president,  Magnus  Chemical 
Co.,  Inc. 

Edward  Boltz  to  executive  \ice 
president  and  general  manager,  M- 
len  Electric  and  Equipment  Co. 

H.  P.  Cardon  to  general  sales 
manager  and  K.  W.  von  Gruben  to 
assistant  general  sales  manager, 
Kent-Moore  Service  Tool  Div. 

Robert  McCallister  to  market- 
ing manager.  Automotive  and 
Hardware  Div.,  Gates  Rubber  Co. 

James  E.  Harrison  to  marketing 
manager.  Semiconductor  Div.,  The 
Bendix  Corp. 

Robert  M.  Burch  to  director  of 
automotive  original  equipment 
and  L.  J.  McGrady  to  director  of 
advertising,  the  Electric  Autolite 
Co. 

David  A.  Taylor  to  manager  of 
advertising  and  sales  promotion, 
Walker  Manufacturing  Co. 

Robert  H.  Mohme  to  president, 
succeeding  Ernest  L.  Wyue,  r^ 
tired,  and  Glen  F.  Meyer  to  exec- 
utive vice  president.  Champ  Items, 
Inc. 

Thomas  E.  Parrel  to  marketing 
manager.  Rubber  Products  Div., 
Dayco  Corp. 

W.  F.  Newton  to  director  of  new 
marketing  planning  department, 
Pittsburgh  Plate  Glass  Co. 

Harry  Ferguson  to  national  ac- 
counts sales  manager,  Blackhawk 
Manufacturing  Co. 

J.  J.  Cody  to  new  position  of  job- 
ber sales  manager,  Binks  Manufac- 
turing Co. 

Wesley  J.  Kiley  to  manager  new 
Porto-Power  Div.,  and  Lawrence 
J.  Lucas  to  manager  new  Lifting 
Equipment  Div.,  Blackhawk  Manu- 
facturing Co. 

G.  Robert  Jordan  to  market 
analysis  manager,  Sparton  Corp. 


Let  this  COMBINATION  of 

HOLMES    Units    EARN 
EXTRA  PROFIT  for  You! 


I// 


DIMES  650  WRECKER 

owerful  Heavy  Duty  Model.  Rated  capacity  20  tons, 
with  two  speeds  of  operation  —  SLOW  for  Heavy 
ks  and  Busses  —  FAST  for  Cars  and  Light  Trucks.  Power 
ated  with  double  swinging  boomS/  dual  rear  end 
rols,  outrigger  legs  and  many  other  tried,  tested  and 
en  HOLMES  features.  For  installation  on  trucks  with 
inimum  of  22,000  G.V.W. 

DIMES  400  WRECKER! 

nail,  compact,  single  boom  unit  for  light  pick-up  and 
ng.  Rated  capacity  4  tons.  Handles  all  cars,  is  FAST 
FLEXIBLE.  Power  operated,  has  own  rapid  reverse 
smission  for  rear  end  control  from  either  side.  For 
illation  on  most  any  Vi  to  IV2  ton  truck  with  a 
•r  take-off. 


NEW  ENGLAND  USER 
PROVES  VALUE  of 
Having  Both  LARGE 
and  SMALL  WRECKERS 

ir  See  us  at  the  NADA  SHOW, 
BOOTHS  700-705 


MILLS  SHELL  SERVICE  STATION,  Hampton,  N.  H., 
shows  what  can  be  done  with  a  combination  of  HOLMES 
WRECKER  Units.  This  Station  has  a  very  lucrative  business 
they  attribute  to  the  operation  of  3  HOLMES  Units;  a 
Heavy  Duty  650  Model  and  TWO  of  the  lighter  400  Models. 
Use  of  such  equipment  enables  the  Station  to  render  —  a 
complete  100%  Road  Service,  without  regard  to  size  or 
weight  of  the  job.  It  makes  no  difference  if  there  are  two  or 
three  vehicles  involved,  the  Station  has  on  hand  for  im- 
mediate use,  wrecker  units  of  the  size  and  capacity  to  handle 
any  emergency  that  may  occur  in  the  community.  The  provid- 
ing of  such  service  is  a  highly  profitable  operation.  One  that 
pays  extra  dividends  from  pick-up  and  towing  service  —  re- 
pairs and  service  on  jobs  pulled  in.  If  YOU  are  NOT  provid- 
ing complete  100%  Road  Service  in  your  community,  then 
let  us  show  HOW  a  combination  of  HOLMES  Units  CAN 
earn  extra  profits  for  YOU, 

HOLMES  offers  a  wide  choice  of  Wrecker 
Models.  Sizes  from  3  to  40  ton  capacity  —  rang- 
ing in  price  from  $450.00  up.  All  on  Easy 
TERMS  —  up  to  6  years  to  pay.  Send  Today 
for  full  details. 


ERNEST  HOLMES  COMPANY 


Chattanooga  7, 


Tennessee 


TOR,  December  J 96] 


^^ 


\ 


Prices  on  1962  Passenger  Cars 

FACTORY  DELIVERED  PRICES  AND  BODY  STYLES 


IMy.  Mak« 


■UICK 

Special 

HubCoupe 112 

Sedan  4d 112 

Convertible ,  112 

Sution  Wagon  6p 112 

Station  \Va«on  Op i  112 

Special  Deluxe 

Sedan  4d 112 

Convertible 112 

Sution  Wagon  6p 112 

Skylark 

Hardtop  2d 112 

LeSabre 

Club  Coupe 123 

Sedan  4d 123 

Hardtop  2d 123 

Hardtop  4d ,  123 

Invicta 

Hardtop  2d 123 

HaidtopW 123 

Convertible 123 

Statiin  Wagon  6p 123 

Station  Wagon  9p 123 

Flectra 

Sedan  4d 126 

Hardtop  2d 126 

Hardtop  4d 126 

Convertible 126 


t  \t\    J  ^ 


m 


2301  I 

nbs 

2587 
2655 
2736  : 


Is 


11 


I 


42t  86  65  Std  351 

42  86  65  Std  351 

42  86  i  65  Std  351 

42  86  '  65  I  Std  :  351 

42  86  65  '  Std  ,  351 


180 

189 


189 
189 


2593  43  !  86  65     Std  351  1  189 

2879  43  86  ,  65  ,  Std  I  351  1  189 

289()  43  86  ,  65  '  Std  *  351  I  189 

2787  43  86  65  J  Std  I  351  J  189 


31)91  ! 
3227 
3293 
3369 


107  I 
107 

107 ; 

107  I 


CADILLAC 

Series  62 

Hardtop  2d 129>4 

Hardtop  4d 129^ 

Convertible 129H 

Coupe  deVille 

Hardtop  2d 129V» 

Sedan  deVille 

Sedan  4d i  129H 

Siity  Special 

Sedan  4d 1 29^ 

KIdorado  Piarrits 

Convertible I  I29H 

Series  75 

Sedan  9p 149^ 

Limousine i  149H 

CHECKER 

Soperlia  Sedan  4d i  120 

Marathon  Sedan  4d 120 

Superba  Station  Wagon  4d !  120 

Marathon  Station  Wagon  4d {  120 

CHEVROLET 

Corvair 

Club  Coupe  500 108 

Club  Coupe  700 108 

Sedan  4d  700 108 

Station  Wagon  700 108 

Club  Coupe  Monxa 108 

Sedan  4dMon»a 108 

Sution  Wagon  Monza 108 

Chevy  II 

Club  Coupe  1004  cyl.* HO 

Sedan  4d  100 110 

Sution  Wagon  IW) 110 

Club  Coupe  300  4  cyl.^ HO 

Sedan  4d  300 110 

Sution  Wagon  300  (9p  only) 110 

Hardtop  2d  400  6  cyl HO 

Convertible  400 1 10 

Sution  Wagon  400 1 10 

Bidcayne  6  cyl. 

Club  Coupe  2d 119 

Sedan  4d 119 

Sution  Waeon 119 

Bel  Air  6  cyl. 

Club  Coupe  2d 119 

Sedan  4d 119 

Hardtop  2d 119 

Station  Wagon  6p 1 19 

Sution  Wagon  gp 119 

Impala  6  cyl. 

Sedan  4d 119 

Hardtop  2d 119 

Hardtop  4d 119 

Convertible 119 

Sution  Wagon  6p 119 

Sution  Wagon  9p 119 

Corvette 102 


3733 

43 

107 

3667 

43 

107 

3617 

43 

107 

38;J6* 

43 

107 

3917* 

43 

107 

4(ttl 

Std 

Std 

4062 

Std 

Std 

41861 

Std 

Std 

4366 

Std 

Std 

Std 
Std 
Std 
Std 

Std  i 


,  430  !  Std 

I  430  Std 

I  430  I  Std 

,  430  Sid 


i 


430  Std 

430  Std 

430  I  Std 

90  ;  Std     430  Std 

90     Std  I  430  Std 


90     Std 
90  I  Std 


90  I  Std  i  430  Std 

90  I  Std  I  430  !  Std 

90  !  Std  I  430  !  Std 

90  ;  Std     430  I  Std 


5025 
5213 

5588 

5385 

5631 

6366 

6610 

9722 
9937 


2542 
2650 
281»6 

300:) 


1992 
2057 
2111 
2407 
2273 
2273 
2569 

2(XI3 
2041 
2339 
2084 
2122 
2517 
2264 
2475 
2497 

2324 
2378 
2725 

2456 
2510 
2561 

2819 
2922 

2662 
2669 
2734 
2919 
2961 
3064 
4038 


Std  Std 

Std  Std 

Std  Std 

Std  Std 

Std  Std 

Std  Std 

Std  Std 

Std  Std 

Std  Std 


Std  473  Std 
Std  473  I  Std 
Std  '  473  


164 
164 
164 


164  I  Std     473  :  Std 


Std 
Std 


164  I  Std  I  473 

164     Std  i  473 
164  '  Std  i  473 


246i:  Std     em    Std 
246$    Std  ;  623$!  Std 


33 
33 
33 
33 


63 
63 
63 
63  , 


No  I  No 

No  No 

No  I  No 

No  ,  No 

No  I  No 

No  No 

No  No 


43 
43 
43 
43 
43 
43 
43 
43 
43 

43 
43 
43 

43 
43 
43 
43 
43 

43 
43 
43 
43 
43 
43 
No 


75 
75 
75 
75 
75 
75 
75 
75 
75 

75 
75 
75 


75 
75 

75 
75 
75 
75 
75 
75 
No 


671  48 

671  48 

671  48 

67l!  48 

i 


56  Std 

56  Std 

56  Std 

56  Std 

56  :  Std 

56  Std 

56  Std 

56  Std 

56  Std 

56  Std 

56  Std 

56  Std 

56  Std 

56  Std 

56  Std 

56  Std 

56  Std 

56  Std 

56  Std 

56  Std 

56  Std 

56  Std 

66  Std 

56  Std 

56  Std 

56  Std 

56  Std 

56  i  Std 

56  '  Std 

56  Std 

1370  Std  ; 


410#'  222° 

410#;  222° 

410#  '222° 

410#  222° 


349  156 
349  '   156 

349  156 

349  156 

349  156 

349  156 

349  156 

317      167 

317      167 

317 

317 

317 

317 

317 

317 

317 


167 
167 
167 
167 
167 
167 


363  199* 

363  199 

363  199 

363  199 

363  199 

363  199 

Mi  199 

33  199 

363  199 

363  199 

363  199 

363  ,  199 

363  :  199 

363  j  199 

No  199 


Newport 

Sedan  4d 

Hardtop  2d 122 

Hardtop  4d ,   122 

Convertible i   122 

Sution  Wagon  5p ,   122 

Sution  Wagon  9p 1   122 

Series  300 

Hardtop  2d 

Hardtop  4d 

Convertible 

New  Yorker 

Sedan  4d 

Hardtop  4d 

Sution  Wagon  6p ,   _ 

Station  Wagon  8p 126 

Series  300H 

Hardtop  2d I   122 

Convertible 122 


122 
122 
122 

126 
126 
126 


DODGE 

Lancer  170 

Sedan  2d 106 

Sedan4d 106 

Sution  Wagon  6p 106 

Lancer  770 

Sedan  2d 106 

Sedan  4d 106 

Sution  Wagon  6p 106 

G.  T.  Series 

Hardtop  2d 106 

Dart 

Club  Coupe  6  cyl ,  116 

Sedan  4d  6  cyl '  116 

Sution  Wagon  6p  6  cyl '  116 

Club  Coupe  V-8 !  116 

Sedan  4dV-8 ■■  116 

Sution  Wagon  6p  V-8 '  116 

Dart  330 

Club  Coupe  6  cyl 116 

Hardtop  2d  6  cyl 116 

Sedan  4d  6  cyl \  116 

Sution  Wagon  6p  6  cyl i  116 

Club  Coupe  V-8 ■  116 

Hardtop  2d  V-S !  116 

Sedan  4d  V-8 !  116 

Sution  Wagon  6p  V-8 •  116 

Sution  Wagon  9p  V-8 116 

Dart  440  , 

Hardtop  2d  6  cyl I  116 

Sedan  4d  6  cyl '  116 

Hardtop  2d  V-8 116 

Sedan  4d  V-8 116 

Hardtop  4d  V-8 116 

Convertible  V-8 116 

Sution  Wagon  6p  V-8 i  116 

Sution  Wagon  9p  V.8 |  116 

Polara500 

Hardtop  2d 116 

Hardtop  4d 116 

Convertible 118 

FORD  ^  i 

Falcon  < 

Club  Coupe  (Std.) 

Club  Coupe  (Deluxe) 

Sedan  4d  (Std) 

Sedan  4d  (Deluxe) 

Futura 

Sution  Wagons 

2d  (Std) 

2d  (Deluxe) 

4d  (Std) 

4d  (Deluxe) 

Falcon  S(]uire 

Galaxie 

Club  Coupe 

Sedan  4d 

Club  Coupe  500 

Sedan  4d  500 

Hardtop  2d  500 

Hardtop  4d  500 

Sunliner 

Hardtop  2d  500XL 

Convertible  500XL 

Sution  Wagons 

Ranch  Wagon  4d  6p 

Sedan  4d6p 

Sedan  4dSp 

Squire  4d  6p 

Squire  4d  9p 


1951 
2011 
2306 

2052  ; 
2114  I 
2408  I 


42  76  I  58 

42  76  58 

42  76  58 

42  i  76  58 

A2  76  I  58 

42  76  58 


2257   42 


2241  I 
2297  ! 
2644 
2348 
2404 
2751  I 

2375  ■ 

2463  ! 
2432 

2739  I 

2482  ' 
2570 

2540  I 

2848  I 

2949  I 

2606  ! 

2584  i 
2713 

2691  I 

2763  I 

2945  ■ 

2989  ' 
3092 

3019 
2960 
3268 

I 


42 
42 
42 
42 
42 
42 

42 
42 
42 
42 
42 
42 
42 
42 
42 

42 

42 : 

42 

42 

42  , 

42 

42 

42 

42 
42 
42 


78 
76 
76 
76 
76 
76 

76 

76 

78  ; 

76 

76 

76 

76 

76 

76 

76 

76 
76 
76 
76 
76 
76 
76 

76 
76 
76 


58 

58 
58 

58 
58 
58 

58 

58 
58 

58 
58 
58 

58 
58 
58 
58 

58 
58 
58 

58 
58 
58 
58 
58 

58 

58 
58 


74  44S 

74  44S 

74  44S 

74  44S 

74  445 

74  445 

74  44S 

74  44S 

74  44S 

74  44S 

74  445 


445 
445 


74  445 

74  445 

74  445 

74  445 

74  445 

74  445 

74  445 

74  445 

74  445 

74  445 

74  44S 

74  44S 

74  44a 

74  44! 

74  44! 


44i 
44! 


4,44! 
4  44! 
4     44.' 


i!i 


109H 
109H 
109H 
109 j^j 

109H' 
109H 
109Hi 
109H' 
109H 

119 
110 
119 
119 
119 
119 
119 
119 
119 

119 

no 
no 
no 
no 


1985  No 

2071  I  No 

2047  ;  No 

2133  '  No 

2232  ;  No 


No  I 
No 
No 
No  I 
No 


2298      No  No  I 

2384  I   No  I  No  I 

2341      No  I  No  I 

2427  ,   No   I  No  ' 

2603  I  No  :  No  ! 


2453 

43  ' 

81 

2507 

43 

81 

2613 

43 

81  , 

2667 

43 

81  i 

2674 

43  ■' 

81  < 

2730 

43 

81  ' 

2924 

43 

81 

2999 

43 

81 

3249 

43 

81 

2733 

43 

81 

2829 

43 

81 

2933 

43 

81 

3018 

43 

81 

3088 

43 

81 

58  Stdf  N« 

58  Std  No 

58  Sid  No 

58  Std  N« 

58  Std  N« 

58  Std  ,  S< 

58  Std  N« 

58  Std  Nfl 

58  Std  Nc 

58  Std  N« 


58  Sld#  M 

58  Std 

58  Std 

58  Std 

58  Std 

58  Std 

58  S(d 

58  Sid 

58  Std 


58  Sid  ,  3i 

58  Std    M 

58  Sid    3« 

58  Std    31 

58  ,  Sid    3« 


Pricw  shown  on  these  pages  are  those  which  manufacturers  would  charge  for  cars  if  de- 
Uvcred  to  reUil  buyefs  at  their  main  factories,  Thev  include  federal  tax  and  a  delivery  charge 
but  no  freight.  sUte  or  local  exci«  uxes,  or  optional  e«inipmeni. 
NA— Not  availabla. 
*  £irUte  ffMMfa. 
f—AIfo  ara/lab/e—BJrien  Sedaa—$4448. 


i^ 


t— Not  avaikble  on  sUndard  t. 
'—Includes  rear-seat  contrda. 

—5  push-button  trandstor  type. 

—For  OHV  engine  onlv. 

°— Prices  given  1^  single  range  A.  T.  on  L-faead  only. 
^— For  ft  cyV.  add  W. 


7fi 


^VOT  0^,\i^^iaa!tiei 


Body,  Mako 
and  Model 


le  (Regular) 
adster 


ton  2d 

ton  4d 

ton  2d 

ton  4d 

le 

ton4d 

N  CONTINENTAL 

le*!!!!!!!!!!!!!!!!!!!!! 
tY 


agon  2d. 
agon4d. 


agon  2d. 
agon  4d . 
pe522... 


Id 

d 

agmiSp. 
CyL 


!d 

4 

agon  6p. 


!d 

!d 

ie 

agon  6p. 

>IILE 


pc 

\e.'.'.'.'.'.. 
agon  6p^ 
agon  9p. 

i:.:;;::: 

sd'!!!!!! 
Id 

le 

agon  Op, 
agon  9p 

5d"!!!!!! 
Id 

agon  6p 

id'!!!!! 

kl* 

le 

!d 

le 


ITH 

0 

agon  6p. . 

0 

id  (Si'giiiet) 
agon  6p. . 

'agon6p.. 
Cyl. 

'A '..'.'.'.v. 


113 
113 
113 
113 


129 
129 

129 
129 
129 

129 


123 
123 


114 
114 
114 
114 

114 
114 
109 
109 
109 

120 
120 
120 
120 
120 

120 
120 
120 
120 
120 

120 
120 
120 
120 
120 


112 
112 
112 
112 
112 

112 
112 

123 
123 
123 
123 
123 
123 

123 
123 
123 
123 

126 
126 
126 
126 

123 
123 


106H 

imH 

106H 
106H 
106^ 
106H 

116 
116 
116 

116 
116 
116 


4321 
43V8 
4788 
5439 


4920 
5106 

5400 
5644 
5770 

6422 


6074 
6720 


2084 
2139 
2396 
2439 

2171 
2226 
2483 
2526 
2368 

2672 
2726 
2733 
2798 
2920 

2781 
2835 
2842 
2907 
3029 

2965 
2972 
3037 
3222 
3219 


2403 
2457 
2780 
2754 
2835 

2604 
2971 

2997 
3054 
3131 
3381 
3460 
3568 

3273 
3422 
3499 
3762 

3984 
4180 
4256 
4459 

4131 
4744 


1930 
1991 
2285 

2026 
2087 
2230 
2381 

2206 
2262 

2609 

2342 
2399 
2431 


I 


86 


153© 
153 

153 
153 
153 

153 


Ij 

M 
.= 

1 

Std 
Std 
Std 
Std 

415 
415 
415 
415 

136 

136 

590 
590 

136 
136 
136 

590 
590 

590 

136 

590 

Std 
Std 

504 
504 

Std 
Std 
Std 
Std 

270 
270 
270 
270 

Std 
Std 
Std 
Std 
Std 

270 
270 
270 
270 
270 

Std 
Std 
Std 
Std 
Std 

360 
360 
360 
380 
360 

Std 
Std 
Std 
Std 
Std 

360 
360 
360 
360 
360 

Std 

Std 
Std 
Std 
Std 

360 
360 
360 
360 
360 

Std 

Std 
Std 
Std 
Std 

378 
378 
378 
378 
378 

Std 
Std 

378 
378 

std 
std 

Std 
std 
Std 
Std 

430 
430 
430 
430 
430 
430 

Std 
Std 
Std 
Std 

430 
430 
430 
430 

Std 
Std 
St4 

Std 

430 
430 
430 
430 

Std 
Std 

430 
430 

74 
74 
74 

No 
No 
No 

74 
74 
74 
74 

No 
No 
No 
No 

74 

74 
74 

445 
445 
445 

74 
74 
74 

445 

445 
445 

A 
If 


Stdl 
Std 
Std 
Std 


Std 


Std 

Std 
Std 

Std 


Stdt 
Std 


171 
171 
171 
171 

171 
171 
171 
171 
171 

179 
179 
179 
179 
179 


189 
189 


189 


189 

231 
231 
231 
231 
231 
231 

231 
231 
231 
231 

Std 
Std 
Std 
Std 

Std 
Std 


Body.  Mako 
and  Model 


Station  Wagon  6p 

Fury  6  Cyl. 

Sedan  4d 

Hardtop  2d 

Savoy  8  Cyl. 

Sedan  2d 

Sedan  4d 

Station  Wagon  6p 

Belvedere  8  Cyl. 

Sedan  2d 

Sedan  4d 

Hardtop  2d 

Station  Wagon  6p 

Station  Wagon  9p 

Fury 

Sedan  4d 

Hardtop  2d 

Hardtop  4d 

Convertible 

Station  Wagon  6p 

Station  Wagon  9p 

PONTIAC 

Tempest 

Club  Coupe 

Sedan  4d 

Convertible 

Station  Wagon  6p 

Catalina 

Club  Coupe 

Sedan  4d 

Hardtop  2d 

Hardtop  4d 

Convertible 

Station  Wagon  6p 

Station  Wagon  9p 

Star  Chief 

Sedan  4d 

Hardtop  4d 

Bonneville 

Hardtop  2d 

Hardtop  4d 

Convertible 

Station  Wagon  6p 

Grand  Prix 

Hardtop  2d 

RAMBLER 

American 

Club  Coupe  Deluxe 

Club  Coupe  Custom 

Club  Coupe  400 

Sedan  4d  Deluxe 

Sedan  4d  Custom 

Sedan  4d  400 

Station  Wagon  2d  Deluxe. 

Sution  Wagon  2d  Custom 

Station  Wagon  4d  Deluxe . 

Station  Wagon  4d  Custom 

Station  Wagon  4d  400 

Convertible  400 

Classic 

Cub  Coupe  Deluxe 

Club  Coupe  Custom 

Club  Coupe  400 

Sedan  4d  Deluxe 

Sedan  4d  Custom 

Sedan  4d  400 

Station  Wagon  4d  Deluxe. 

Station  Wagon  4d  Custom 

Station  Wagon  4d  400 

Station  Waicon  5d  Custom 
Ambassador  V-8 

Sedan  4d  Custom 

Sedan  4d  400 

Station  Wagon  4d  Custom 

Station  Wagon  4d  400 

Station  Wagon  5d  400 


STUDEBAKER 

Lark  6  Cyl. 

Club  Coupe  Deluxe 

Sedan  4d  Deluxe 

Station  Wagon  4d  Deluxe 

Sedan  4d  Regal 

Hardtop  2d  Regal 

Convertible  Regal 

Station  Wagon  4d  Regal. 
Lark  8  Cyl. 

Club  Coupe  Deluxe 

Sedan  4d  Deliue 

Station  Wagon  4d  Deluxe 

Sedan  4d  Regal 

Hardtop  2d  Regal 

Convertible  Regal 

Station  Wagon  4d  Regal . 

Sedan  4d  Cruiser  Regal . . 
Daytona  Series 

Hardtop  2d  6  Cyl 

Convertible  6  Cyl  

Hardtop  2d  8  Cyl 

Convertible  8  Cyl 

Gran  Turismo  Hawk 


s 

J 
i 

116 

116 
116 

116 
116 
116 

116 
116 
116 
116 
116 

116 
116 
116 
116 
116 
116 


112 
112 
112 
112 

120 
120 
120 
120 
120 
119 
110 

123 
123 

123 
123 
123 
119 

120 


100 
100 
100 
100 
100 
100 
100 
100 
100 
100 
100 
100 

108 
108 
108 
108 
108 
108 
108 
108 
108 
108 

108 
108 
108 
108 
108 


109 
113 
113 
113 
109 
109 
113 

109 
113 
113 
113 
109 
109 
113 
113 

109 
109 
109 
109 


8 

1 

> 

dl^£ 

(£ 

2708 

42 

2563 

42 

2585 

42 

2313 

42 

2369 

42 

2717 

42 

2150 

42 

2507 

42 

25:^8 

42 

2815 

42 

2ill7 

42 

2093 

42 

2670 

42 

2742 

42 

2921 

42 

2968 

42 

3071 

42 

2186Z 

No 

2240 

No 

2564 

No 

2511 

No 

2725 

43 

2796 

43 

2860 

43 

2936 

43 

3172 

43 

3193 

43 

3301 

43 

3097 

43 

3230 

43 

3349 

43 

3425 

43 

3570 

43 

3624 

43 

3490 

43 

1846 

39 

1909 

39 

2040 

39 

1895 

39 

1958 

30 

2089 

39 

2081 

39 

2141 

39 

2130 

39 

2190 

39 

2320 

39 

2344 

39 

2000 

41 

2150 

41 

2299 

41 

2050 

41 

2200 

41 

2349 

41 

2380 

41 

2492 

41 

2640 

41 

2614 

41 

2464 

43 

2605 

43 

2761) 

43 

2901 

43 

3023 

43 

2009 

42 

2114 

42 

2479 

42 

2264 

42 

2292 

42 

2263 

42 

2629 

42 

2149 

42 

2254 

42 

2619 

42 

2404 

42 

2432 

42 

2803 

42 

2769 

42 

2572 

42 

2382 

42 

2753 

42 

2522 

42 

2893 

42 

'1 

58 

58 

58 

58 

58 
58 

58 
58 
58 
58 
58 

58 

58 
58 
58 
58 
58 


88 


88 


88 

Std 

88 

Std 

88 

Std 

52 

74 

52 

74 

52 

74 

52 

74 

52 

74 

52 

74 

52 

74 

52 

74 

52 

74 

52 

74 

52 

74 

52 

74 

64 

76 

64 

76 

64 

76 

64 

76 

64 

76 

64 

76 

64 

76 

64 

76 

64 

76 

64 

76 

64 

76 

64 

76 

64 

76 

64 

76 

64 

76 

56 

78 

56 

78 

56 

78 

56 

78 

56 

78 

56 

78 

56 

78 

56 

78 

56 

78 

56 

78 

56 

78 

56 

78 

56 

78 

66 

78 

56 

78 

56 

78 

56 

78 

56 

78 

56 

78 

191 


210 
210 
210 
210 
210 

210 
210 
210 
210 
210 
210 


430  231 


164 
164 
164 
164 
164 
164 
.164 
164 
164 
164 
164 
164 

186 


186 
186 
186 
186 
186 
186 
186 

219 
219 
219 
219 
219 


171 
171 

171 
171 
171 


277  ,  171 


277 
277 
277 
277 
277 
285 
277 
277 

277 
285 
277 
277 
325 


199 
199 
199 
199 
199 
199 
199 
199 

199 
199 
199 
199 
199 


eking, 
or  6  cyl. 


^ — Add  $109  for  8  cyl.  engiuert.  |— Cruise-O-Matic  trHtwuiisiiiuu. 

♦— Magicair  heater.  9— Includes  power  antenna— all  Imperials. 

A— $189.60  for  8  cyl.  cars,  $212.30  for  Cruiae*     *— Std.  model  given-  De  luxe  model  add  $135. 


^--Holiday  sedan  $4118. 
X-Sport  Coupe  $2294. 


0-Matlc. 


[more  specifications,  page  78 


)R,  December  J 96 J 


n'X 


Sales  Data  on  1962  Passenger  Cars 

ENGINE,  PERFORMANCE  DATA.  .POWER  KITS.. AXLE  RATIO.. TIRE  SEI 


continued  from  page  77 


MAKE  AND 
MODEL 


c 

3 

u 

s 

J3 

=i 

«8 
> 

1 

f 

a 

Brake 
liund 

It 

(Si 

6 

m 

1 

1 

1  lorsepowei 

a 

o - 

Is 

HOC 


With  Power 

Kit  or 

Optional 

Enftinc 


xj 


s 

SOS'S 


Com- 
pres- 
sion 
Ratio 


c 
5 

09 


Rear 
Axle 
Ratio 


•oc        a 
Is    2  8 


'I 


28 


a 
O 


^05 : 


?6 


S 


Eattin 


Mile 


r-         SU 


Buick  Special  4000 GO  3Vhx:iH  198 

Buiclc  Special  4100  &  4300  .  80  3^x2^  215 

Buick  LaSabre 80  4^x32^  401 

Buick  Invicta,  Electra 80  4^x3^  401 

Cadillac  60,  62 'sO  4     x37^  !390 

Cadillac  75 j80  4     %3J^i  |390 

Checker  L  Head 'oL  ISM^xAH  |226 

Checker  OHV 60  i3Vi«x4K  j226 


31   54  1350/. 40    2C5C«*24    135C«)4G    205(a  24      8.80      8  80  3  36  3.08  No  6.50x13 

39  20  185(^46'  230(/i-28'  18ij(«r46»  230ra  28»    8  80#  10  25  3 .  36  3 .08  ,No  6 .  50x13 

56.11   28G(«  44    424(a  24    325(a  44    445(«  28      8  25   I  9.00 2.78  i No  7.60x16 

,56.1ll325r«44    445(q;28    325^44    445(«,28  |10.25    10.25 3  23  No  7.60xl5t 


'51.20 
51.20 

26.33 
26.33 


Chevrolet  Corvair '60 

Chevy  II  4 40 

Chevy  II  6 GO 

Chevrolet  6 60 

Chevrolet  V-8  283  cu.  in. ..  .  80 
Chevrolet  \-S  327  cu.  in. ..  .  80 
Chevrolet  V-8  409  cu.  in.. .  .  80 
Chevrolet  Corvette 80 


3lfex2H     1145      28.40 
3^i;x3«4      1153      24 
l3Hx3i<^       194      30H 
13' Vj5x3«/3o'235H  30.40 


Chrysler  Newport .... 

Chrysler  300 

Chrysler  300PI 

Chrysler  New  Yorker . 


80 
80 
80 
80 


Dodge  Lancer 60 

Dodge  Dart  6 60 

Dodjse  Dart  V-8 ,80 

Do<lKe  Polara  V-8 80 

Dodge  D-500  Engine ^80 


Ford  Falcon 

Ford  CJalaxie  6 

Ford  (>alaxie  292  cu.  in.. 
Ford  Galaxie  352  cu.  in. . 
Ford  Galaxie  390  cu.  in. . 


Imperial 

Lincoln  Continental . 


x3 

4  'x3':^ 
4Vux3H 
4     x3J4 

4Hx3H 
41^x33^ 
4^iix3^4 
4V(i»x3^ 

3Kx3H 

3-4x4M; 

3^i,x3lfi 

4Vmx3>«/50 

4Hx3H 


283 
327 
409 
327 


48 


61H 


361  54  3 

383  157.8 

413  55  9 

413  55  9 


325 K48    430(<i;31  No 

325C?>48    430<f?,31  No 

80<a)31   il80(i^l4  No 

122^40  ll92(Viil8  No 


135@40  217(8)20 

170(0,42  1275^/22 

250(0^44  350(<i;28 

409@f)0  l420(cy^0 

250@44  350^28 


60  3Hx2H 
60  i3*^x3'»/6 
V80  3^x3Vc 
V80  4  x3H 
V80  4^ix3"^ 


I 


80 
80 


Mercury  Comet 60 

Alercury  Meteor  6 60 

Mercury  6 160 

Mercury  V-8  292  cu.  in '80 

Mercury  V-8  352  cu.  in |80 

Mercury  V-8  390  cu.  in i80 

Oldamobile  F85 ^80 

01dijmobile88 .80 

Oldsmobile  Super  88,  98 80 


Plymouth  Valiant 

Plymouth  6 

Plymouth  V-8,  318  cu.  in. . 
Plymouth  V-8,  361  cu.  in. . 


60 
60 
80 
80 


Pontiac  Tempest |40 

Pontiac  Catalina.  S.  Chief.  .  180 

Pontiac  Bonneville 80 

Pontiac  Grand  Prix 80 


Rambler  Deluxe  &  Custom 
Rambler  American  400. ... 
Rambler  Classic  6 


6L 
60 
60 
Rambler  Arab.  V-8 80 

Studebaker  Lark  6 60 

Studebaker  Lark  V-8 80 

Studebaker  Hawk  \'-8 80 


4*/fcx3»^ 

3Hx2H 
!3Hx2  4o 

3''),x3H 
13^x3 /lb 
4     x3K 

|4V':ox3^7b 

3>^x2-^ 
4ii,x3i»,6 
4Hx3>Vs, 

3^x3  »^ 
3?4x4H 
3'/itx3=lte 
4     x3 

4'.iix3?^ 

4l»x3^i 
4'tex3«4 
4t»x3H' 

'SHxVA 

3>8X4>4 

3'4X4»4 
4     x3.'4 


170 
225 
318 
361 
361 

144.3 

223 

292 

352 

390 

413 

430 

144 
170 
223 
292 
352 
390 


27  70 1 
27  70 
48  90 

54  3 : 

54  3   1 


29  4 
31  5 
45 

51  2 

52  4 

55»di 


265(<:i^44 
305(a>46 
380(a.50 
340^;  46 

10101)44 
145(«40 
230(«>44 
305(«48 
305(c^48 

85(a;42 
138(«.42 
170(;(;42 
220(o:43 
300(f^46 

340@46 


59  17  300@41 


29  40 


31  54 
45.00 

51  20 

52  50 


215H'39H 
394      1 54 

394     1 54 


170 
225 
318 
361 


27:ii 

27^ 
48'/6 
54V(i» 


I194>^  26  40 
1389  J52.80 
i389  52.80 
389     152  80 


85^42 
101  (<U4 
138(0-42 
170(0;  42 
220(«:43 
300^46 

155raj48 
280^.44 
330(gu46 

101C<^44 
1 45(0.40 
260(0,44 
305(g>48 

110(0)30 
215(<ii36 
235(a>36 
303(0  46 


380(0)24 
4 10(0  24 
450(<:/;36 
470(g^28 

155^24 
215(o28 
340(024 
395(<i.30 
395<(M^30 

134(oi20 
2a3(a>22 
279(o>22 
336(g.26 
4270/- 28 


No 

300@50 
No 
300@50 

No 

340@46 
No 
No 

145(S>40 
305(oi48 
2fK)^44 

I  No 
No 

101@44 

|No 
I  No 
No 
330@50 


470(^28    No 


196  6  23.44  90(o  38 
195  6  23.44  125(o,42 
195  6  23  44,127(0.42 
327   51.20  250(0;  47 


465@20 

134(0^20 
il56(oi24 
20:Koi22 
279(oj22 
336(ti:26 
427(^28 

210^32 
4.3O0I24 
440(0.28 

155(oi24 
215(o28 
345(^1.28 

190(0;  20 
390(oi20 
402(0^20 
425(o>28 


No 

101@44 

No 
No 
No 
330@50 

'l85(o48 
330(^46 
No 


No 
No 


No 
No 


No 

360@32 
No 
360(^32 

No 

470@28 
No 
No 

215(0)28 

395(ai30 

345(o:28 

No 

No 

156(^24 

No 

No 

No 

427(§i32 

No 

No 

156@24 

No 

No 
No 
427(^32 

230(^ij32 
440(^24 
No 


101(cii44  155(A24 

il45('i,40  2 150^;  28 

260(0144  ;345(o.28 

!305(it>48  :395(o^30 

'185(0)48  '230(0^28 
:230(gi40|  380(rt20§ 

No  No 

303(c^46  425@28 


160(0  16  125^42 

1800(,16  No 

180(ri.l6  1138^1)45 

340(0:26  270(0^47 


;3     x4  169. 6  21. 601 1120145 

3 ^,  W;x3  H      259 . 2  40 .  60 1  1 80(o.  45 
;3:i«x3H      289      40  60  210(o,45 


154(fi^20 
260(0;  28 
300(^28 


No 

195(5.45 

225(Di^45 


180^16 
No 

185(5.18 
|360(c^26 

No 

305(0,30 


'No 
iNo 

|no 

iNo 


2.94 
3  36 


3.733.31    4 
3  73  3.31    4 


10  50 
10.60 


7  3 

8  0 


8.0  9  0  3  27t3.27 
8  5:11  8  503  083  36 
8  6  :  8  5  3  083  08 
8.25  [No  3  36  3  36 
8.5:i;  8.6:1  3.363  36 
10.60  110.50  3.3613  08 


No 
No 


No 
No 


11.00 
10.61 


No 
No 
No 

8.20 
9.00 
9  0 
10  0 
9.0 

8.7 
8.4 
8.8 
8.9 
9.6 

low. 

10  0 

8  7 
8  7 

SH 

9.6 

8  75 
10  75 
10.76 

8.20 
8.20 


8.6 
8.6 
8.6 
10  26 

8.0 
8  70 
8.7 
8.7 

8.26 
8  50 
8  50 


11.003  36!No 
11.25  3.36  3  36 


9  00  323 
10.00  323 
10. 10  No 
10. 10  No 


No 
No 
No 
No 
No 

8.7 
No 
No 
No 

9.6 

No 

No 

No 

No' 
No 
No 
No 

No 
8.75 
No 

No 
No 
No 
No 

8  8 
8.6 
8.6 
10.25 

8.7 
No 
8.7 
9.7 

No 
No 
No 


2  93 

3  23 
3  23 
2  93 


3.55  3  23 
i3.3l!2  93 
f3  23  2  76 
3.23  2.76 
3.23  2  76 

3.103  10 

3.56  3  56 
3. 56 '3  56 
3.563  0 
3.66  3  0 


No     2 


3  70 

i3  70 
INo 

[No 
No 

!No 

iNo 
No 
No 

No 
No 
No 
No 
No 

No 
3  89 
3  66 
3.56 
3  66 


2  93 


No 


3  60  3.60  No 
3  50' 

3  56  3.66  'No 

3.56  3.00  :No 

3  66  3.00  No 

No    i3  00  No 


3  08  3  23 
3.23'2  66 
3.23  2.87 

3.55'3.23 
3.31  2.93 
3.23  2.76 
3.232.76 

3.3l!3  08 
3.23  2.69 
3.233  08 
3  423  26 

2.873  31 

2  872  87 
3.78  3  61 
3.64;2.87 

3  733  73 
3  073  07 
3.313  07 


8  00x15 
8.20x16 


09  6.70x15 
09  6  70x16 


6  60x13 
6.00x13^ 

6  00x13 

7  60x14 
7  60x14 
7  50x14 
!7  60x14 
6  70x16  i 


682  ... .  2850  2621 
8(i0     ..     2859  2Q21 

698 No  :285r. 

810  ...  .  No  .28561 

I       I 
833  ....  No  12120 

833  16  4  No  ;23S3 

364  41  5  2868  2545 
540  27.2  2868  2540 


I 


I 


I 


8  00x14 

8  00x14 § 
7.60x16 
!8  50x14^1 

16.50x13  I 
!6  50x14  I 
7  00x14  ' 
7  00x14 

5  6  xl4 

6.00x13 
7  5x14 
7  6x14 
7  5x14 
7  6x15 

8.20x15 

9  00x14 

6  00x13* 
6  50x14 


No 
No 
No 

No 
No 
No 
No 

No 
No 
No 
No 

No 
3  31 
4.11 

3  54* 

4  10 
3.64 
3  64 


50x14 
50xl4t 
50xl4t 
60xI4t 


6  50x13 
8  00x14 
8.50x14 

6  50x13 

6  50x14 

7  00x14 
7.00x14 

6  00x16 

8  00x14 
8  00x14 
8  00x14 

6  00x16 
6  00x16 

6  60x15 

7  50x14 

16  00x15 
6  50x16 
6  70x15 


Thunderbird 80     4"/»x3»/»    390      52.40  300@46    427(0,28    340(«> 50  1 430(^32      9  6      10.6    No    |3  00  INo       8.00x14 


I 


530  27 
60120 
722113 
10  !  8 
7221 13 

i 
734  14 
79(i  12 
920  10 
823  11 
i 

594  25 
G44  20 
723  13 
845  10 
840,  8 

930  17 
910  18 
955' 13 
95411 
948'  9 


0  26512651 

3  2651  2K6I 
5  2651  2^1 

4  2til7  2»ilT 

5  2554  2554 

2690  2227 
5  No  2180 
5  2188  218S 
5  No    2145 

1  30O7  273f3 
7  2936  2671 
72850  2563 
3  2850  2593 

2,'>93  221f 

2780  278C 
2798  27H 
2798  235f 
2798  235S 
2798  235t 


823  13  7  No    211i 

.823|ll  5No    214i 

I        ; 
598  29.9  3139 313S 

594  29.4 

619  28  8  2798  27» 
582  23  4  2798  23S 
625  18  I  2798  235t 
769  13  2  279823oi 

721  16  819f.82aH 
711  14  7  2439  1932 
837^12  5  2439  2167 

594  24  7  3006  273*; 
644  21  4 -iftSli  2671 
81811  9285025SI3 
845  10.2  28502593 


567  25 
.553  17 
604  16 

.779:  9 

461  27 
.641  22 
650  22 
764  13 


6  26312448 
4  2419  2014 

4  2419  2;»l) 
2  2561  2419 

2  26782678 
9  23212331 

5  2997  2624 
0  2775  2250 


663  24  7  2965  2963 
695  15  4  2549  2354 
.727  15  4  2492  2312 

.769  14      No   i2331,' 


a — Invicta  figure  given,  Electra  is  8.(X)xl5 

b — Invicta  figure  given,  Electra  is  2335 

h — Suburbans  7.50x14.  9-pa8aenger  Suburban,  8.00x14 
H — Horizontal  opposed 
O — Overhead  valve 

* — Engine  option 

* — 8.5()xl4  on  Newport  Station  Wagon,  9.(X)xl4  on  New  Yorker  Station  Wagon 

t — Monxa  with  Powerglidc 

»— Figiire  given  for  4300.  4100  figures  are   155(^4600  for  BPH@RPM  and 
J220^^24  for  TorqueO^RPM 

t — Figure  given  for  Catalina.  Star  Chief  figure  is  3.08 

f— Station  Wagons  6.50x13 


i — Oldsmobile  98,  3-8peed  transmission  not  available,  ut«  aise — 8.50x14. 
ratio  with  Hydra-Matic — 3.08,  lb.  Wt.  per  Hp — 13.4.  Enjciae  Rer.p 
2264 
t — v^tation  Wagons  have  8.(X)xl4  tires 
° — I*owerFlite  ratio  given.  Torque  Flite  is  2.93 
* — Invicta  figure  given.  Electra  is  12.3 
■ — Series  60  figure  given.  Series  62  is  14.3 
#— Figure  given  for  4100.  4300  figure  is  10.25 
C — Figure  given  for  4  cyl.  6  cyl.  is  (iO 

4 — Figure  given  for  the  (^atatina.  Star  Chief  figure  ia  none 
t — Invicta  figiire  given.  Electra  is  8.00x16 
♦—4.10  optional 


^^ 


^ass^ngffr  car  service  data  and  specificafions  appeared  in  November  MOTOR  and  will  be  listed  again  in  Jamian 


Treat  yourself  to  the  best . . . 


install  Toledo  Steel  automatic  transmission  parts 


Quality  parts  that  assure  trouble-firee  performance  .  .  .  new 
polyethylene  packaging  that  permits  you  to  select  the  right 
seals  and  gaskets  without  breaking  the  factory-fresh  seal  .  .  . 
and  realistic  parts  number  listings  that  assure  m^yiiniim  in- 
ventory turnover.  These  are  the  major  advantages  you  enjoy 
when  you  install  Toledo  Steel's  complete  line  of  automatic 
transmission  parts. 


W  O   R   L   D  *  S 
MOTOR,  December  1961 


FINEST 


TOLEDO  STEEL  PRODUCTS 

Dm/on  of  Thompson  Ramo  Wooldridge  Inc. 

•40a  0«»AII  AVBNUB  •  CUnfBUUiD  <•  ONIO 

AUTOMOTIVE  PARTS 


Wayne  Lift 


The  Wayne  Pump  Co.,  Div.  of 
Symington  Wayne  Corp.,  Salisbury, 
Md.,  has  added  a  two-post  univer- 
sal frame  lift.  Model  E-F-77,  which 
is  said  to  permit  access  to  all  under- 
body  parts  of  all  automobiles.  This 
lift  has  no  center  bolster  and  is 
equipped  with  adjustable  pads  and 
arms.  The  minimum  rail  length  of 
this  model  is  60  in.,  the  maximum 
88  in.  Cylinder  diameter  is  7i/^  in. 
and  stroke  is  70  in.  The  lift  is  de- 
signed for  full  hydraulic  operation 
and  has  a  capacity  of  8,000  lb. 

Sun  Meters 


L 

Sun  Electric  Corp.,  Harlem  and 
Avondale  Aves.,  Chicago  31,  111., 
has  developed  a  series  of  new  test 


New  Products 

ri.TO    USE...TO    SELL 


meters  called  the  Gem  Line.  Ac- 
cording to  the  maker,  the  instru- 
ments are  built  compactly  using 
phenolic  cases  and  high-tempera- 
ture acrylic  covers.  The  meter 
movement  is  made  shock-resistant 
by  means  of  four  rubber  shock 
mounts  and  spring-backed  jewels. 

Badger  Gas  Cap 


Badger  Manufacturing  Corp., 
1501  Polk  St.,  Chicago  7,  111.,  has 
developed  a  new  self-locking  type 
gas  cap  that  is  claimed  to  be  theft- 
proof,  leakproof  and  siphon-proof. 
According  to  the  manufacturer, 
the  Nokee  gas  cap  is  pressed  into 
the  filler  neck  of  the  gas  line  and 
never  has  to  be  removed  when  fill- 
ing the  tank. 

Wagner  Brake  Parts 


Wagner  Electric  Corp.,  6400 
Plymouth  Ave.,  St.  Louis  33,  Mo., 
offers  a  new  package  design  with  a 
reclosable  lid  on  metal-end  card- 
board containers.  These  packages 
hold  wheel  and  master-cylinder  re- 
pair kits  and  parts.  The  package  is 
opened  by  pulling  a  string.  Since 
the  lid  is  hinged  on  the  box,  it  can 
be  reclosed  to  protect  the  unused 
contents. 


Doan  Engine  Mounts 


^..'-•"■^ 


Doan  Manufacturing  Co.,  1723 
London  Rd.,  Cleveland,  Ohio,  of- 
fers a  line  of  installment  and  as- 
sembly kits  for  engine  mounts.  The 
maker  says  that  all  the  necessary 
parts  for  complete  installation  are 
contained  in  each  kit,  including 
the  small  metal  fittings. 


Grey-Rock  Brake  Bleeder 


^^ 


Grey-Rock  Div.,  Raybestos-Man- 
hattan  Inc.,  Manheim,  Pa.,  is  now 
offering  a  1  gal.  capacity  brake 
bleeder  with  an  automatic  air-pres- 
sure safety  valve.  Included  with  the 
bleeder  are  master  cylinder  adapt- 
ers for  General  Motors,  Ford  and 
Chrysler  cars.  The  manufacturer 
says  the  unit  is  light,  sturdily  con- 
structed and  requires  little  storage 
space.  [continued  on  pace  82 

^OTO^,  December  1961 


For  Extra  Headlamp  Profits: 


Check  for  Broken  Lenses^Bumouts 


Vhile  cleaning  headlights  is  a  perfect  time  to  check  for 
racked  and  broken  lenses.  A  quick  look  can  add  extra 
leadlamp  profit  to  your  regular  gas  and  oil  sales.  At  the 
lame  time  have  the  driver  switch  on  his  lights  to  spot 
mmouts.  Always  replace  burnouts  in  pairs,  because 
(Then  one  headlamp  goes,  chances  are  its  mate  has  just 
ibout  had  it,  too. 

Insure  these  extra  profits  with  Tung-Sol  Dual  Vision- 
Lid  Headlamps  —  initial  equipment  choice  of  leading 
ar  manufacturers.  Dual  Vision-Aid  Headlamps  provide 


the  kind  of  illumination  your  customers  should  have 
sharper,  more  accurate  low  beams  directed  down  it 
right  side  of  the  road,  atoay  from  oncoming  traffic  .  . 
distance-devouring  high  beams  that  provide  greatc 
visibility  and  safety  on  the  open  highway  .  . .  and  loni 
reliable  service. 

Insure  your  service  work  and  your  profits.  Tell  you 
supplier  to  make  'em  Dual  Vision-Aid  Headlamps.  Aut< 
motive  Products  Division,  Tung-Sol  Electric  Inc.,  Nev 
ark  4,  New  Jersey. 


HEADLAMPS     •     MINIATURE     LAMPS 

kf  OTOR,  December  1961 


FL^^Vw^^ 


New  Products 

TO    USB  •••TO   SBkk 


Rotary  Lift 


continued  from  page  80 


•Bear  Alignment  Kit 


Bear  Manufacturing  Co.,  2016 
Fifth  Ave.,  Rock  Island,  111.,  is  of- 
fering the  Check-O-Matic  System 
and  No.  27  Universal  Gauge  in  a 
carrying  case.  The  kit  is  known  as 
the  27  AC  Alinement  Gauge  Set. 
The  Check-O-Matic  is  a  series  of 
templates  which  can  be  used  to 
check  and  correct  alignment  an- 
gles. The  company  says  this  kit  will 
provide  protection  in  storage  and 
convenient  transjjortation  to  the 
job. 

Armstrong  Screwdrivers 


A  line  of  screwdrivers  has  been 
introduced  by  Armstrong  Brothers 
Tool  Co.,  5200  W.  Armstrong  Ave., 
Chicago  46,  111.,  which  consists  of 
four  types:  Square  blade,  regular 
round  blade,  Phillips  and  cabinet 
style.  All  types  are  available  in  a 
variety  of  sizes.  The  manufacturer 
reports  the  steel  blades  are  chrome- 
plated  alloys  which  have  been  tem- 
pereA  for  hardness  and  the  blade 
tjps  3re  prec/s/on  ground. 


;•.•--.  •>;-x>^-.X'>::«»:<vJ 


'ii^6kim:^»!^iiiii^  •)Mit^<<>:>'^:- 


The  Rotary  Tire-O-Matic  Mark 
III  Lift  is  offered  by  Rotary  Lift 
Div.,  Dover  Corp.,  1054  Kansas  St., 
Memphis,  Tenn.  The  maker  says 
this  new  product  has  improved 
pickup  pads,  greater  adjustability 
in  reaching  difficult  lifting  points 
and  increased  pick-up  range.  The 
lift  can  operate  on  a  regular  com- 
pressed air  supply  and  can  be  used 
for  tire  and  brake  work. 


Ignition  Testing  Equipment 


TUNC  UP  TEST  CQUIPMENT 


C.  E.  Niehoff  and  Co.,  4925  W. 
Lawrence  Ave.,  Chicago  30,  111., 
has  announced  an  assortment  of 
basic  tune-up  equipment  called  the 
Tune- A-Ma tic  NE-100.  This  unit 
contains  a  T-40  regulator  tester; 
T-44  tach  and  dwell;  T-45  ignition 
efficiency  tester;  T-34  power  tim- 
ing light  and  metal  storage  rack. 
Within  the  rack  there  is  a  trough 
shelf  which  holds  tester  wires  and 
clips. 

Binks  Paint  Filter 


Binks  Manufacturing  Co.,  3140 
Carroll  Ave.,  Chicago  12,  111.,  an- 
nounces a  new  in-line  paint  filter 
for  use  yf^iili  airless  spray-painting 


units.  Called  the  Model  41-1415,  it 
has  an  anti-clogging  principle  and 
large  filtering  area  that  is  said  to 
provide  from  8  to  16  hours  sprav 
ing  time  in  capacities  up  to  32  oz. 
per  minute  before  cleaning  is  rc 
quired.  The  maker  says  that  with 
this  filter  no  fluid  can  cake  up  tht 
filter  element  and  later  flake  vkis 
to  plug  the  spray  gun  nozzle. 

Synflex  Coiled  Hose 


Synflex  Products  Div.,  Samuel 
Moore  and  Co.,  Mantua,  Ohio,  of 
fers  a  new  self-storing  air  and  i^ti- 
ter  hose.  These  lines  are  helically 
coiled,  extend  like  a  telephone 
cord  and  retract  into  a  storing  posi- 
tion. The  company  says  that  this 
type  hose  can  be  used  in  a  senice 
station  for  water  for  car  radiaton 
and  for  car  washing.  It  also  can  be 
used  for  air  for  tires  and  all  air 
driven  tools. 

Ken-Tool  Battery  Filler 


^^ 


Ken-Tool     Manufacturing    Ca, 
Akron  5,  Ohio,  announces  an  au- 
tomatic  self-leveling    battery  filler 
and  tester.  The  B-70  fills  batteries 
to  the  correct  level  and  then  auto- 
matically shuts  off.  The  B-71  com- 
bines an  automatic  filler  and  a  bat 
tery  tester  into  a  single  unit.  This 
model  is  also  supplied  with  an  ex 
tra   wire   and   clip   which  can  be 
used  for  other  electrical  work.  Both 
models   are   made  of  styrene  and 
polyethylene  and  have  a  capacity 
of  214  qt.  [continued  on  pace  S4 

>\OT  0\L ,  \^oOT&s(W  1961 


.  ^ 


"  ,  ■  .^'  ■■".  P'  '-.^  i^- 


Plenty  of  $ale$  Inre^ 


POPULAR  JUNIOR  ASSORTME 


FASTER  ASSORTMtNT  ALSO  AVAILASLt 


AERO-SEAL  JEF  worm  drive  hose  clamps 

Whether  you  sell  hose  clamps,  or  whether  you  use  them  yourself,  you'll 
find  plenty  of  sales  appeal  in  AERO-SEAL  Jets.  Compared  with  any 
other  worm  drive  clamp,  AERO-SEALS  offer  advantages  in  material, 
workmanship,  and  design.  The  patented  JET  feature  permits  almost 
instantaneous  installation,  yet  the  clamps  can't  work  loose  or  be  forced 
apart.  The  patented  band  slots  are  shaped  and  angled  to  prevent 
binding.  A  patented  interlock  of  saddle  and  band  is  more  secure  than 
spot  welding.  No  burrs  or  sharp  edges,  because  AERO-SEALS  are 
finished  to  aviation  standards.  Bands  and  saddles  are  302-18-8  stain- 
less steel.  All  stainless  also  available. 

AERO-SEALS  come  in  diameters  from  7/16"  to  15  feet  to  solve  a 
multitude  of  fastening  requirements.  Don't  accept  less.  Specify  AERO- 
SEALS. 


BRKKZK     CORPORATIONS, 

700  Liberty  Avenue,  Union,  New  Jersey 
Cable  Address:  Breeze,  Union,  N.  J. 


INC. 


MOTOR,  December  1961 


vs 


New  Products 

TO   USB  •••TO    SBkk 


continued  from  page  82 


United  Dispenser  Pump 


A  newly  designed  1  gal.  brake 
fluid  dispenser  pump  has  been  an- 
nounced by  United  Parts  Div.,  Ech- 
lin  Manufacturing  Co.,  1250  West 
Van  Buren  St.,  Chicago  7,  111.  The 
maker  claims  that  the  United  BF- 
75  is  designed  to  fit  all  standard  1 
gal.  cans,  is  a  hydraulic,  self-con- 
tained piston  unit  that  eliminates 
air,  dirt,  oil  and  water  from  the 
brake  system  during  filling  and 
does  not  require  air  pressure  for 
its  operation. 

Ideal  Tilt-A-Bar 


A  new  engine-positioning     tool 
^^me'c/  7iJi-A-Biw  has  been  intro- 


duced by  the  Ideal  Manufacturing 
Co.,  Oskaloosa,  la.  This  tool  aids 
in  removing  or  fitting  an  automo- 
bile engine.  The  company  says  this 
tool  makes  engine  installation  a 
one-man  operation  and  eliminates 
shoving  and  jamming  the  engine 
with  crowbars.  A  1/2  in.  ratchet  or 
impact  wrench  fits  into  the  tool 
end  for  lowering  and  raising  the 
engine. 


Prestone  Fuel  Additive 


Ammco  Brake  Gauge 


Union  Carbide  Consumer  Prod- 
ucts Co.,  Div.  of  Union  Carbide 
Corp.,  270  Park  Ave.,  New  York 
17,  N.  Y.,  has  introduced  Prestone 
gas  line  de-icer  and  dryer.  The 
company  says  that  this  formula  will 
prevent  fuel  line  freeze-up,  carbu- 
retor icing  and  help  keep  fuel  sys- 
tems clean.  It  is  also  recommended 
for  use  in  power  lawn  mowers  and 
outboard  motors.  It  is  available  in 
12  oz.,  5  gal.  and  54  gal.  containers. 


Oakite  Floor  Cleaner 


Oakite  Products  Co.,  Inc.,  140  B 
Rector  St.,  New  York  6,  N.  Y.,  of- 
fers a  concrete  floor  cleaning  com- 
pound called  Oakite  125.  The  com- 
pany says  that  this  powder  is  highly 
alkaline  and  is  mixed  with  water 
in  concentrations  from  2  to  8  oz. 
per  gallon.  It  is  said  to  be  effective 
in  removing  skid  marks,  old  grease 
and  dirt  from  concrete  floors  and 
loading  ramps. 


Ammco  Tools  Inc.,  2100  Com- 
monwealth  Ave.,  N.  Chicago,  111., 
offers  Model  8650  brake  shoe  ad- 
justment gauge  which,  it  is  ^^ 
ported,  permits  the  adjusting  of  all 
Bendix  fixed-anchor  brakes  before 
drums  and  wheels  are  installeA 
The  new  tool,  made  of  cadmium 
steel,  will  give  correct  shoe-to-drum 
clearance  before  drums  are  in- 
stalled, and  is  particularly  useful 
on  the  Bendix  self-adjusting  brake, 
the  manufacturer  says 


RM  Pulley  Puller 


-^^ 


Rinck-Mcllwaine,  Inc.,  16  Hud- 
son St.,  New  York  13,  N.  Y.,  is  of- 
fering a  new  generator  and  alter- 
nator pulley  puller  for  "pressed 
on"  pulleys.  This  tool  contains  a 
pair  of  side  screws  for  holding  the 
jaws  firmly  in  position  as  pressure 
is  applied  on  the  pulley  shaft. 

[continued  on  pace  88 

MOTO^.Ikccmbcr  1961 


N8TALL-AND-FORGET-IT  RELIABILITY  IN  A  REPLACEMENT  CARBURETOR? 


9 

L 


The  Delco-Rochester  replacement  carburetor  is  designed  to  satisfy  hard-to-please 
customers.  It  matches  the  original  equipment  carburetor  for  reliability  because  both  come 
off  the  same  assembly  line.  And  reliability  is  just  the  beginning.  ■  Every  Delco-Rochester 
carburetor  is  calibrated  for  peak  economy  and  performance  before  it  leaves  the  factory. 
Each  sale  gives  a  triple  payoff:  a  low  price  to  offer  owners,  more  profit,  plus  repeat  busi- 
ness from  satisfied  customers.  ■  A  reliable  replacement  carburetor  is  only  one  of  the 
high-volume  items  available  when  you  simply  say  Delco.  For  extra  profits,  stock  the 
complete  line  of  Deloo-Roolxes'teir  service  and  replacement  parts.  They're 
distributed  nationally  through  Uxxlted  Deloo. 

ROCHESTER  PRODUCTS.  Division  of  GMoral  Motors 


I,  December  J 96 J 


Prices  on  1962  Passenger  Cars 

FACTORY  DELIVERED  PRICES  AND  BODY  STYLES 


IMy.  Mak* 
•ml  MmI«I 

S 

112 
112 
112 
112 
112 

112 
112 
112 

112 

123 
123 
123 
123 

123 
123 
123 
123 
123 

126 
126 
126 
126 

129M 
129H 
129H 

I29H 

129H 

129H 

149H 
149^ 

120 
120 
120 
120 

108 
108 
108 
108 
108 
108 
108 

110 
110 
110 
110 
110 
110 
110 
110 
110 

119 
119 
119 

119 
119 
119 
119 
119 

119 
119 
119 
119 
119 
119 
102 

4? 

2301 
2:)58 
2587 
2655 
2736 

2593 

2879 
2890 

2787 

3091 
3227 
3293 
3369 

3733 

3667 

3617 

3836* 

3917* 

4051 
4062 
4l86t 
4366 

5025 
5213 

5588 

5385 

5631 

6366 

6610 

9722 
9937 

2542 
2650 
2896 

3oo:i 

1992 
2067 
2111 
2*07 
2273 
2273 
2569 

2(MI3 
2041 
2339 
2084 
2122 
2517 
2264 
2475 
2497 

2324 
2378 
2725 

2456 

2510 
2561 
2819 
2922 

2662 

2669 

27:J4  , 

2919 

2%1 

3064 

4038 

42: 

42 
42 
42 
42 

43 
43 
43 

43 

43 
43 
43 
43 

43 
43 
43 
43 
43 

Std 
Std 
Std 
Std 

Std 
Std 

Std 

Std 

Std 

Std 

Std 

Std 
Std 

33 
33 
33 
33 

No 
No 
No 
No 
No 
No 
No 

43 
43 
43 
43 
43 
43 
43 
43 
43 

43 
43 
43 

43 
43 
43 
43 
43 

43 
43 
43 
43 
43 
43 
No 

86 
86 
86 
86 
86 

86 
86 
86 

86 

107 
107 
107 
107 

107 
107 
107 
107 
107 

Std 
Std 
Std 
Std 

Std 

std 

Std 
Std 
Std 
Std 

std 

Std 
Std 

63 
63 
63 
63 

No 
No 
No 
No 
No 
No 
No 

75 
75 
75 
75 
75 
75 
75 
75 
75 

75 
75 
75 

75 
75 
75 
75 
75 

75 
75 
75 
75 
75 
75 
No 

h 

65 
65 
65 
65 
65 

65 
65 
65 

65 

90 
90 
90 

90 
90 
90 
90 
90 

90 
90 
90 
90 

164 
164 
164 

164 

164 

164 

164 

246S 
246$ 

671 
671 
671 

56 
56 
56 
56 
56 
56 
56 

56 
56 
56 
56 
56 
56 
56 
56 
56 

56 
56 
56 

56 
56 
56 
66 

56 

56 
56 
56 
56 
56 
56 
1370 

h 

US 

std 

Std 
Std 
Std 
Std 

Std 
Std 
Std 

Std 

Std 
Std 
Std 
Std 

Std 

std 

Std 
Std 
Std 

Std 
Std 
Std 
Std 

Std 

std 

Std 

Std 

Std 

Std 

Std 

Std 
Std 

48 
48 
48 
48 

Std 
Std 
Std 
Std 
Std 
Std 
Sid 

Std 
Std 
Std 
Std 
Std 
Std 
Std 
Std 
Std 

Std 
Std 
Std 

Std 
Std 
Std 
Std 
Std 

Sid 
Std 
Std 
Std 
Std 
Std 
Std 

J 



351 
351 
351 
351 
351 

351 
351 
351 

351 

430 
430 
430 
430 

430 
430 
430 
430 
430 

430 
430 
430 
430 

473 
473 
473 

473 

473 

473 

473 

623J 
623$ 

410# 
4101 
410# 
410# 

349 
349 
349 
349 
349 
349 
349 

317 
317 
317 
317 
317 
317 
317 
317 
317 

363 
363 
363 

363 
363 
363 
363 
3-3 

363 
363 
363 
363 
363 
363 
No 

189 
189 
189 
189 
189 

189 
189 
189 

189 

Std 
Std 
Std 
Std 

Std 
Std 
Std 
Std 
Std 

Std 
Std 
Std 
Std 

Std 
Std 

Std 

Std 

Std 

Std 

Std 
Std 

222° 
222° 
222° 

222° 

156 
156 
156 
156 
156 
156 
156 

167 
167 
167 
167 
167 
167 
167 
167 

199» 
199 
199 

199 
199 
199 
199 
199 

199 
199 
199 
199 
199 
199 
199 

and^Moda* 

8 

ill 

J 
J 

47 
47  ' 
47 
47 
47 
*7 

47 
47 

47  , 

Std ; 

Std  1 
Std 
Std 

Std 
Std 

42! 

42  ' 

: 

42 
42 

42  , 

42 
42  , 

42 
42 
42 
42 

42 
42 
42 
42 
42 
42 
42 
42 
42 

42 
42 
42 
42 
42 
42 
42 
42 

42 
42 
42 

No 
No 
No 
No 
No 

No 
No 
No 
No 
No 

43 
43 
43 
43 
43 
43 
43 
43 
43 

43 
43 
43 
43 
43 

il 

107 
107 
107 
107 
107 
107 

107 
107 
107 

Std 
Std 
Std 
Std 

Std 
Std 

76 
76 
76 

76 

76 
76 

76 

76 
76 
76 
76 
76 
76 

76 
76 
76 
76 
76 
76 
76 
76 
76 

76 
76 
76 
76 
76 
76 
76 
76 

76 
76 
76 

No 
No 
No 
No 

No 

No 
No 
No 
No 
No 

81 
81 
81 
81 
81 
81 

11 

81 

81 
81 
81 
81 
81 

h  1|  J 

■UICK 

%)ccial 
Club  Coupe 

CHRYSLER 

Newport 
Sedan  4d 

122 
122 
122 
122 
122 
122 

122 
122 
122 

126 
126 
126 
126 

122 
122 

106 
106 
106 

106 
106 
106 

106 

116 
116 
118 
116 
116 
116 

116 
116 
116 
116 
116 
116 
116 
116 
116 

116 
116 
116 
116 
116 
116 
116 
116 

116 
116 
116 

l(M)H 

109M 
109H 
109H 
109H 

109H 
109H 
109H 
109H 
109H 

119 
119 
119 
119 
119 
119 
119 
119 
119 

m 

119 
119 
119 
119 

2964 
3027 
3106 
3399 
3478 
3586 

3323 
3430 
3873 

4125 
4223 
4766 
4873 

5015 
5386 

1951 
2011 
2306 

2052 
2114 
2408 

2257 

2241 
2297 
2644 
2348 
2404 
2751 

2375 
2463 
2432 
2739 
2482 
2570 
2540 
2848 
2949 

2606 
2584 
2713 
2691 
2763 
2045 
2^)89 
3092 

3019 
2960 
3268 

1985 
2071 
2047 
2133 
2232 

2298 
2384 
2341 
2427 
2603 

2453 
2507 
2613 
2667 
2674 
2739 
2924 
2999 
3249 

2733 
2829 
2933 
3018 
3068 

93      101     Hi 

Sedan  4d 

Hardtop  2d 

Hardtop  4d 

Convertible 

Sution  Wagon  5p 

92      101     513 

ronvfTtiblc    

92      101     S13 

Station  Wacon  6p 

Station  Wa^on  9p     

92     101     512 
92      101     No 

Special  Deluxe 

Sution  Wagon  9p 

93      101     No 

Sedan  4d 

Series  300 
Hardtop  2d 

Convertible 

02      101     S12 

Station  Wacon  6d           

Hardtop  4d 

92     101     512 

SkySrk        ^     ^ 

Hanltop2d    

Convertible 

92      101     512 

New  Yorker 
Sedan  4d 

LcSabre 

92      101     512 

Club  Coupe    

Hardtop  4d 

92  ;  101     512 

Sedan  4d 

Station  Wagon  6p 

92  ;  101     So 

Hardtop  2d    

Station  Wagon  8p 

92  !  101     No 

Hardtop  4d 

Series  300H 
Hardtop  2d 

Invicta 

92      101     512 

Hardtop  2d 

ConverUble 

92      101     No 

Hardtop  4d 

Convertible 

Station  Wanon  6p 

Station  Wagon  9p 

Klectra 
Sedan  4d 

DODGE 

Lancer  170 
Sedan  2d 

58       74     44i 

Sedan  4d 

CStAtmn  Wbaaii  An 

58       74     445 
58       74     4ti 

58       74     4ti 

Hardtop  2d 

Hardtop  4d 

Cnnvariihlm 

Lancer  770 
Sedan  2d 

Sedan  4d 

Sution  Wagon  6p 

58       74     44S 
58       74     445 

CADILLAC 

G.  T.  Series 
Hardtop  2d 

58       74     44S 

Series  62 
Hardtop  2d 

Dart 
Club  Coupe  8  cyl 

58       74     44i 

Hardtop  4d 

Convertible 

Sedan  4d6cyl 

58       74     44J 

Sution  Wagon  6p  6  cyl. 

58       74     442 

Coupe  deVille 

Hardtop  2d 

Sedan  deVille 

Sedan  4d 

Sixty  Special 

Sedan  4d 

Club  Coupe  V.8 

Sedan  4dV-8 

Sution  Wagon  6p  V-8 

58       74     44j 
58       74     44i 
58       74     4i 

Dart330 
Club  Coupe  6  cyl 

58       74     44 

Hardtop  2d  6  cyl 

58       74     44 

KIdorado  Pinrriti 

Sedan  4d  6  cyl 

58       74     44 

Convertible 

Series  75 
Sedan  9p 

Sution  Wagon  6p  6  cyl 

58        74     44 

Club  Coupe  V-S 

Hardtop  2d  V-8 

58        74     44 
58        74     44 

I^imousine 

Sedan  4d  V-8 

58        74     44 

Sution  Wagon  6p  V-8 

58       74     44 

CHECKER 

Supcrlja  Sedan  4d 

Sution  Wagon  9p  V-S 

58       74     44 

Dart  440 

HardtAn  2d  6  pv\ 

58        74     44 

58        74     44 
58        74     44 
58        74     44 
58       74     44 

Marathon  Sedan  4d 

Sedan  4d  6  rvl 

Superba  Station  \Va«on  4d 

Marathon  Station  Wafon  4d 

Hardtop  2dV-8 

Sedan  4d  V-8 

Hardtop  4d  V-8 

CHEVROLET 

Convertible  V-8 

58        74     44 

Sution  Wagon  6p  V-8 

58        74     44 

Corrair 

Sution  WagoD  9p  V-8 

58        74     44 

Club  Coupe  500 

Club  Coupe  700 

Sedan  4d  700 

Polara500 

Hardtop  2d 

Hardtop  4d 

58       74  ,  44 
58        74  '  44 
58        74     44 

Station  Wagon  700 

Club  Coupe  Monxa 

Convertible 

FORD  ^ 

Falcon 

Club  Coupe  (Std.) 

Club  Coupe  (Deluxe) 

Sedan  4d  (Std) 

Sedan  4d  (Deluxe) 

Future 

Sution  Wagons 

2d  (Std) 

2d  (Deluxe) 

4d(Std) 

4d  (Deluxe) 

Falcon  S^iuire 

Galaxie 

Club  Coupe 

Sedan  4d 

Sedan  4dMon»a 

SUtion  Wagon  MoMa 

Chevy  II 
Club  Coupe  100  4  cyl.* 

58      Stdi   Si 

Sedan  4d  100 

58     Std     Si 

Station  Wagon  100     

58     Std  '  N) 

Club  Coupe  300  4  cyl.-^ 

Sedan  4d  300 

58     Std     K* 
58     Std     S< 

Sution  Wagon  300  (9p  only) 

Hardtop  2d  400  6  cvl 

58     S^     Si 

Convertible  400 

58     Std     N< 

StoUon  Wagon  400 

BiNcayne  6  cyl. 

(nub  Coupe  2d 

Sedan  4d 

58     Std     N< 
58     Std     N< 

58     Std     N« 

Station  Wagon 

58     SUM  36 

Bel  Air  6  cyl. 
ClubCoune  2d 

58     Std     M 

Club  Coupe  500 

58     Std     3f 

Sedan  4d 

Sedan  4d  500 

58     Std     M 

Hardtop  2d 

Hardtop  2d  5(K) 

58     Std     M 

Sution  Wagon  6p 

Station  Wagon  9p     

Hardtop  4d  500 

58     Std  <  3i 

Sunliner 

Hardtop  2d  500XL 

58     Std     3a 

Impala  6  cyl. 
Hardtop  2d... ..'.'.'.'.'.'.'.'.'.  .\ ...... 

58     Std    38 

Convertible  500XL 

58  '  S«d  1  3C 

Sution  Wagons 
Ranch  W  agon  4d  6p 

HardtoD  4d 

58     Sid    3C 

Convertible 

Station  Wagon  6p 

sution  Wagon  9p 

Corvette 

Sedan  4d6p 

58     Std    3ft 

Sedan  4dlp 

58     Sid    36 

Squire  4d  bp 

58  >  Std    31 

S(juire4d  9p 

58  '  Std     3C 

Pricw  shown  on  these  pages  are  those  which  manufacturers  would  charge  for  cars  if  de- 
Uver«d  to  reUil  bayers  at  their  main  factories.  Thrv  inrlu<ie  federal  tax  and  a  delivery  charge 


but  no  freight,  sUte  or  local  exrine  uxes,  or  optional  e«iuif>ment. 
^—■l^»o  Mym/Iahh—JlJrJera  Skdao—S4448. 


X  -  Not  available  on  standard 
i— Includes  rear-seat  controls. 


i— 5  push-button  transistor  type. 

#-For  OHV  ensine  oniv. 

°— Prices  given  Tor  single  range  A.  T.  on  L-bead  only. 


-For  6  cyl.  add  160. 


H 


^voT:o^,\i^cttd«e 


•nd  Model 


•bird 

»P 

lU 

^rtible  (Regular) 
)  Roadster 

RIAL 


ampton  2d 

ampton  4d 

ampton  2d 

aronton  4d 

•rtiWe 

I 

ampton  4d 

DLN  CONTINENTAL 

4d 

Ttible 

:URY 

[^oupc 

4d 

n  Wagon  2d 

n  Wagon  4d 

Series 

Coupe 

4d 

n  Wagon  2d 

n  Wagon  4d 

roupe622 

V  6  Tyl. 

Coupe 

4d 

op  2d 

op  4d 

o  Wagon  6p 

y  8  Cyl. 

C-oupe 

4d 

op  2d 

op4d 

n  Wagon  dp 

•Series  * 

4d 

op  2d 

op  4d 

Ttible 

n  Wagon  6p 


MORILE 


.^oupe 

4dV 

Ttible 

n  Wagon  6p* 
n  Wagon  9p. 

Coupe 

Ttible 

c88 

4d 

op  2d 

op4d 

Ttible 

n  Wagon  Op . 
n  Wagon  9p. 
\ 

4d 

op  2d 

op4d 

n  Wagon  6p. 
\ 

4d 

op  2d 

op4d* 

•rtible 

op  2d 

Ttible 


OUTH 

VIOO 

2d 

4d 

n  Wagon  6p. . 
V200 

2d 

4d 

op  2d  (Signet) 
n  Wagon  6p. . 
Cyl. 

2d 

4d 

n  Wagon  6p.. 
re  6  Cyl. 

2d 

4d 

op  2d 


113 
113 
113 
113 


129 
129 

129 
129 
129 

129 


123 
123 


114 
114 
114 
114 

114 
114 
109 
109 
109 

120 
120 
120 
120 
120 

120 
120 
120 
120 
120 

120 
120 
120 
120 
120 


112 
112 
112 
112 
112 

112 
112 

123 
123 
123 
123 
123 
123 

123 
123 
123 
123 

126 
126 
126 
126 

123 
123 


106H 
106H 
106>^ 

106H 
106H 
106^ 
106H 

116 
116 
116 

116 
116 
116 


8 

■s 

J 

^ 

& 

^ 

— 

'■X 

■a 

415 

•^. 

ill 

1 

n 

112 

Std 

E 
Stdl 

4321 

Std 

Std 

43«8 

Std 

Std 

112 

Std 

415 

Std 

4788 

Std 

Std 

112 

Std 

415 

Std 

6439 

Std 

Std 

112 

Std 

415 

Std 

4920 

Std 

Std 

IKJ^ 

136 

590 

Std 

5106 

Std 

Std 

153 

136 

590 

Std 

5400 

Std 

Std 

153 

136 

590 

Std 

5644 

Std 

Std 

153 

136 

590 

Std 

5770 

Std 

Std 

153 

136 

590 

Std 

6422 

Std 

Std 

153 

136 

590 

Std 

6074 

Std 

Std 

Std 

Std 

504 

Stdt 

6720 

Std 

Std 

Std 

Std 

504 

Std 

2084 

No 

No 

58 

Std 

270 

171 

2139 

No 

No 

58 

Std 

270 

171 

2396 

No 

No 

58 

Std 

270 

171 

2439 

No 

No 

58 

Std 

270 

171 

2171 

No 

No 

58 

Std 

270 

171 

2226 

No 

No 

58 

Std 

270 

171 

248:^ 

No 

No 

58 

Std 

270 

171 

2526 

No 

No 

58 

Std 

270 

171 

2368 

No 

No 

58 

Std 

270 

171 

2672 

43 

81 

58 

Std 

360 

179 

2726 

43 

81 

58 

Std 

360 

179 

2733 

43 

81 

58 

Std 

380 

179 

2798 

43 

81 

58 

Std 

380 

179 

2920 

43 

81 

58 

Std 

360 

179 

2781 

43 

81 

58 

Std 

360 

189 

2835 

43 

81 

58 

Std 

360 

189 

2842 

43 

81 

58 

Std 

360 

189 

2907 

43 

81 

58 

Std 

360 

189 

3029 

43 

81 

58 

Std 

360 

189 

2965 

43 

81 

58 

Std 

360 

189 

2972 

43 

81 

58 

Std 

360 

189 

3a37 

43 

81 

58 

Std 

360 

189 

3222 

43 

81 

58 

std 

360 

189 

3219 

43 

81 

58 

Std 

360 

189 

2403 

No 

86 

65 

Std 

378 

189 

2457 

No 

86 

65 

Std 

378 

189 

2760 

No 

86 

65 

Std 

378 

189 

2754 

No 

88 

65 

Std 

378 

189 

2835 

No 

86 

65 

Std 

378 

189 

2694 

No 

86 

65 

Std 

378 

189 

2971 

No 

86 

65 

Std 

378 

189 

2997 

48 

107 

88 

Std 

430 

231 

3054 

48 

107 

88 

Std 

430 

231 

3131 

48 

107 

88 

Std 

430 

231 

3381 

48 

107 

88 

std 

430 

231 

3460 

48 

107 

88 

Std 

430 

231 

3568 

48 

107 

88 

std 

430 

231 

3273 

48 

107 

88 

Std 

430 

231 

3422 

48 

107 

88 

std 

430 

231 

3499 

48 

107 

88 

Std 

430 

231 

3762 

48 

107 

88 

Std 

430 

231 

3984 

Std 

Std 

88 

Std 

430 

Std 

4180 

Std 

Std 

88 

Std 

430 

Std 

4256 

Std 

Std 

88 

Std 

430 

Std 

4459 

Std 

Std 

88 

Std 

430 

Std 

4131 

Std 

Std 

88 

Std 

430 

Std 

4744 

Std 

Std 

88 

Std 

430 

Std 

1930 

40 

73 

58 

74 

No 

171 

1991 

40 

73 

58 

74 

No 

171 

2285 

40 

73 

58 

74 

No 

171 

2026 

40 

73 

58 

74 

No 

171 

2087 

40 

73 

58 

74 

No 

171 

2230 

40 

73 

58 

74 

No 

171 

2381 

40 

73 

58 

74 

No 

171 

2206 

42 

76 

58 

74 

445 

191 

2262 

42 

76 

58 

74 

445 

191 

2609 

42 

76 

58 

74 

445 

191 

2342 

42 

76 

58 

74 

445 

191 

2399 

42 

76 

58 

74 

445 

191 

2431 

42 

76 

58 

74 

445 

191 

Body,  Make 
and  M«d«l 


Station  Wagon  6p 

Fury  6  Cyl. 

Sedan  4d 

Hardtop  2d 

Savoy  8  Cyl 

Sedan  2d 

Sedan  4d 

Station  Wagon  6p 

Belvedere  8  Cyl. 

Sedan  2d 

Sedan  4d 

Hardtop  2d 

Station  Wagon  6p 

Station  Wagon  9p 

Fury 

Sedan  4d 

Hardtop  2d 

Hardtop  4d 

Convertible 

Station  W^agon  6p 

Station  Wagon  9p 

PONTIAC 

Tempest 

Club  Coupe 

Sedan  4d 

Convertible 

Station  Wagon  6p 

CaUlina 

Club  Coupe 

Sedan  4d 

Hardtop  2d 

Hardtop  4d 

Convertible 

Station  W^agon  6p 

Station  Wagon  9p 

Star  Chief 

Sedan  4d 

Hardtop  4d 

Bonneville 

Hardtop  2d 

Hardtop  4d 

Convertible 

Station  Wagon  6p 

Grand  Prix 

Hardtop  2d 

RAMBLER 

American 

Club  Coupe  Deluxe 

Club  Coupe  Custom 

Club  Coupe  400 

Sedan  4d  Deluxe 

Sedan  4d  Custom 

Sedan  4d  400 

Station  Wagon  2d  Deluxe. 

Station  Wagon  2d  C^jstom 

Station  Wagon  4d  Deluxe. 

Station  Wagon  4d  Custom 

Station  Wagon  4d  400 

Convertible  400 

Classic 

Club  Coupe  Deluxe 

Club  C^upe  Custom 

Club  Coupe  400 

Sedan  4d  Deluxe 

Sedan  4d  Custom 

Sedan  4d  400 

Station  Wagon  4d  Deluxe . 

Station  Wagon  4d  Custom 

Station  Wagon  4d  400 

Station  Wa((on  5d  Custom 
Ambassador  V-8 

Sedan  4d  Cu.stom 

Sedan  4d  400 

Station  Wagon  4d  Custom 

Station  Wagon  4d  400 ... . 

Station  Wagon  5d  400 

STUDEBAKER 

Lark  6  Cyl. 

Club  Coupe  Deluxe 

Sedan  4d  Deluxe 

Station  Wagon  4d  Deluxe. 

Sedan  4d  Regal 

Hardtop  2d  Regal 

Convertible  Regal 

Station  Wagon  4d  Regal. . 
Lark  8  Cyl. 

Club  Coupe  Deluxe , 

Sedan  4d  Deluxe 

Station  Wagon  4d  Deluxe . 

Sedan  4d  Regal 

Hardtop  2d  Regal 

Convertible  Regal 

Station  Wagon  4d  Regal. . 

Sedan  4d  Cruiser  Regal .  . 
Daytona  Series 

Hardtop  2d  6  Cyl 

Convertible  6  Cyl 

Hardtop  2d  8  Cyl 

Convertible  8  Cvl 

Gran  Turismo  Hawk 


116 

116 
116 

116 
116 
116 

116 
116 
116 
116 


116 
116 
116 
116 
116 
116 


112 
112 
112 
112 

120 
120 
120 
120 
120 
119 
119 

123 
123 

123 
123 
123 
119 

120 


100 
100 
100 
100 
100 
100 
100 
100 
100 
100 
100 
100 

108 
108 
108 
108 
108 
108 
108 
108 
108 
108 

108 
108 
108 
108 
108 


109 
113 
113 
113 
109 
109 
113 

109 
113 
113 
113 
109 
109 
113 
113 

109 
109 
109 
109 
120M 


• 

JW 

^1 

i 

? 

ss« 

t 

r 

u^.Sf 

> 

(Too: 

(£ 

76 

2708 

42 

2563 

42 

76 

2585 

42 

76 

2313 

42 

76 

2369 

42 

76 

2717 

42 

76 

2150 

42 

76 

2507 

42 

76 

25;J8 

42 

76 

2815 

42 

76 

2iil7 

42 

76 

2693 

42 

76 

2670 

42 

76 

2742 

42 

76 

2924 

42 

76 

2968 

42 

76 

3071 

42 

76 

2186Z 

No 

75 

2240 

No 

75 

25&4 

No 

75 

2511 

No 

75 

2726 

43 

107 

2796 

43 

107 

2860 

43 

107 

2936 

43 

107 

3172 

43 

107 

3193 

43 

107 

3301 

43 

107 

3097 

43 

107 

3230 

43 

107 

3349 

43 

107 

3425 

43 

107 

3570 

43 

107 

3624 

43 

107 

3490 

43 

107 

1846 

39 

72 

1909 

39 

72 

2040 

39 

72 

1895 

39 

72 

1958 

39 

72 

2089 

39 

72 

2081 

39 

72 

2141 

39 

72 

2130 

39 

72 

2190 

39 

72 

2320 

39 

72 

2344 

39 

72 

2000 

41 

74 

2150 

41 

74 

2299 

41 

74 

2050 

41 

74 

22(K) 

41 

74 

2349 

41 

74 

2380 

41 

74 

2492 

41 

74 

2640 

41 

74 

2614 

41 

74 

2464 

43 

81 

2605 

43 

81 

2760 

43 

81 

2901 

43 

81 

3023 

43 

81 

2009 

42 

77 

2114 

42 

77 

2479 

42 

77 

2264 

42 

77 

2292 

42 

77 

2263 

42 

77 

2629 

42 

77 

2149 

42 

77 

2254 

42 

77 

2619 

42 

77 

2404 

42 

77 

2432 

42 

77 

28U3 

42 

77 

2769 

42 

77 

2572 

42 

77 

2382 

42 

77 

2753 

42 

77 

2522 

42 

77 

2893 


42 

77 
66 

! 

62 


62 


88 


Std 
88  :  Std 
Std 
Std 
Std 
Std 
Std 


445  191 


210 
210 
210 
210 
210 


318 
318 
318 
318  I  172 


277 
277 
277 
277 
277 
285 
277 

277 
277 
277 
277 
277 
285 
277 
277 

277 
285 
277 
277 
325 


No 
No 
No 
No 
No 
No 
No 


430  231 
430  231 


231 
231 

2:n 


430  ;  231 
430  231 


164 
164 
164 
164 
164 
164 
164 
164 
164 
164 
164 
164 

186 
186 
186 
186 
186 
186 
186 
186 
186 
186 

219 
219 
219 
219 


399     219 


171 
171 
171 
171 
171 
171 
171 

199 
1»9 
199 
199 
199 
199 
199 
199 

199 
199 
199 
199 
199 


d  seeking. 
.30  for  6  oyL 


* — Add  $109  for  8  cyl.  engines.  t — Cruise-OMatic  transmission. 

♦— Magicair  heater.  9— Includes  power  antenna— all  Imperials. 

A— $189.60  for  8  cyl.  catB,  $212.30  for  Cruise-     *— Std.  model  given-  De  luxe  model  add  $135. 


♦-Holiday  sedan  $4118. 
X— Sport  Coupe  $2294. 


O-Matic. 


[more  specifications,  page  78 


rOR,  December  1961 


S^^ew  Products 

[Kv^^^      r..TO    USB  ...TO   SBLL 

Ik  continued  from  page  84 


K-D  Mirrors 


Allen  Tester 


J 


battery-starter  tester  has  been 
;d  to  the  Auto-Equip  automo- 
testing  equipment  line  by  Al 
Electric  and  Equipment  Co. 
N.  Pitcher  St.,  Kalamazoo, 
ii.  The  unit  is  designed  for  test 
6  and  12  volt  batteries,  crank 
motors,  cables,  switches,  con 
ions  and  other  voltage  tests.  It 
^'oltmeter  scales  of  0-3,  0-15  and 
mmeter  scale  of  0-500. 

ALC  Power  Gun 


X  Co.,  Rt.  5,  Box  40,  Medina, 
I,  announces  a  new  power  gun 
ts  model  "C"  portable  Sandy 
and  blaster.  The  new  heavy- 
power  gun  is  available  with 
interchangeable  sizes  of  noz- 
7^  <a/rye£s. 


K-D  Lamp  Co..  1910  Elm  St., 
Cincinnati  10,  Ohio,  announces  a 
new  line  of  truck  mirrors  with  se- 
lection of  mirror  head.  Installation 
time  is  said  to  be  reduced  to  a  min- 
imum because  of  availability  of  a 
universal  arm  and  bracket.  The 
company  says  that  the  proper  com- 
bination of  bracket,  arm  and  mir- 
ror head  can  be  ascertained  from 
the  K-D  chart,  which  lists  41  mirror 
assemblies  and  a  choice  of  13  mir- 
ror heads. 

Heli-Coil  Insert  Kits 

A  new  kit  assortment  of  stainless 
steel  wire-thread  inserts  for  repair- 
ing worn,  damaged  or  stripped 
threads  on  small  industrial  air- 
cooled  engines  is  made  available  by 
Heli-Coil  Corp.,  4607  Shelter  Rock 
Lane,  Danbury,  Conn.  Materials  in 
the  kit  reportedly  permit  on-the- 
spot  repairs. 

Mustang  Cylinder  Heads 

uirrrrr 


'«<^     <^<a     <:*^     '^'^ 


Mustang  Div.  of  Rebuilders, 
Inc.,  Garland,  Tex.,  has  announced 
a  new  line  of  exchange  cylinder 
heads  for  many  popular  model  cars 
and  trucks.  The  cylinder  head 
comes  either  stripped,  fitted  with 
new  valve  guides  only,  or  ready  to 
install  fully  equipped  with  new 
valve  guides,  new  standard  size 
valves,  new  valve  springs  and  new 
valve  stem  seals.  The  company  says 


that  each  replacement  head  is  ex- 1 
amined  for  positive  detection  of 
possible  cracks  or  flav/s  and  the 
block  and  manifold  sides  of  the 
head  are  resurfaced.  Valve  seats  arc 
also  reground  and  replaced  when 
necessary. 

Fel-Pro  Gaskets 


Felt  Products  Manufacturing 
Co.,  7450  N.  McCormick  Blvd.. 
Skokie,  111.,  has  introduced  a  thin- 
sized  head  gasket  for  all  modem 
high-compression  engines.  Called 
the  Shim-Bestos  head  gasket,  it  is 
claimed  to  be  thinner  than  the 
sandwich  type  gasket  and  .010  to 
.015  thicker  than  the  normal  shim 
type  gasket.  The  manufacturer  says 
these  gaskets  will  give  protection 
against  burn-out,  dissipate  heat 
more  quickly  and  provide  leak- 
proof  sealing. 

Eis  Cylinder  Kit 


Eis  Automotive  Corp.,  Middle- 
town,  Conn.,  is  marketing  a  wheel 
cylinder  kit  for  replacements  on 
Chrysler  1956-61  cars.  Called  the 
GD-P  Kit,  it  includes  a  ribbed-type 
cup  with  anodyzed  aluminum  pis- 
ton and  springs.  According  to  the 
manufacturer,  the  cup  is  an  im- 
proved seal  which  has  a  long  life 
and  does  not  hang  up  on  the 
groove  machined  in  the  cylinder 
bore.  [continued  on  pace  90 


MOTO^.  I\^!Q^mbcr  1961 


y  Yellow  Pages  advertising  brings  in  at  least  10  calls  a 
i"  says  R,  R-  Walslen,  owner,  Automatic  Transmission 
lie,  Minneapolis,  Minn.  "Most  of  the  calls  I  get  that  haven't 
m  developed  through  personal  references  come  in  through 
Yellow  Pages.  My  Yellow  Pages  ads  bring  in  jobs  that  range 
m  $6  to  $300!  i  just  finished  a  $50  job  the  Yellow  Pages 
ught  me.  The  Yellow  Pages  is  doing  so  well  for  me  that 
najor  part  of  my  advertising  appropriation  goes  into  the 
ineapolis  and  St.  Paul  directories!" 


Display  this  embttm  It  bultds  your  business  I 
TOR,  December  J96I 


Display  ad  (shovfn  reduced)  runs  under 
TRANSMISSIONS -AUTOMOTIVE.  Call  the 
Yellow  Pages  man  at  your  Bell  Telephone 
Business  Office  to  plan  your  program. 


Automatic 

Transmission 

Clinic 

•  IQ  VICING  •  ADJUnmG         *  EtcWM*  u* 

•  ilTAllINC  «  tnt/ILDlMG  •(  Ai  Tr»*« 
MS?  MTMir  POi-Wmniif  4  MT41-MW  i  I 


.  .  ATCO . 


1  OAT  SItVICI  BY  ArraiMTMfHT 


:j 


New  Products 

TO    USB  ...TO   SBU. 


continued  from  page  88 


Hunter  Bushing  Remover 


\   .^ 


A  new  tool  introduced  by 
Hunter  Engineering  Co.,  Hunter 
Ave.  and  Ladue  Rd.,  St.  Louis  24, 
Mo.,  is  said  to  solve  the  problem  of 
removing  worn  bushings  from  idler 
arms.  The  company  says  the  new 
design  Z70-S  tool  can  replace  idle 
arm  rubber  bushings,  regardless  of 
condition,  without  heating,  chisel- 
ing or  stripping  threads.  Designed 
for  use  with  a  five-to-eight  ton  jack, 
the  tool  will  remove  bushings  from 
all  makes  and  models  except  1961 
Ford  and  Mercury  cars. 

Wix  Filter 


The  Wix  Corp.,  Gastonia,  N.  C, 

has  developed  a  filtrant  and  den- 

s/tj^  c-cfTirra/  system  which,  it  claims. 


provides  three  requirements  for  en- 
gine oil  filtration.  (1)  A  visibly 
clean  oil;  (2)  a  maintained  high 
flow  rate;  (3)  extended  filtration 
life  cycle. 

Du  Pont  Liquid  Spray 


A  liquid  spray  named  Moisture 
Guard  has  been  added  to  Du 
Font's  No.  7  line  of  automotive 
specialties,  E.  I.  du  Pont  de  Ne- 
mours and  Co.,  Wilmington,  Del. 
The  spray  is  said  to  cure  troubles 
in  starting  car  engines  due  to  the 
presence  of  moisture.  The  same 
spray,  according  to  the  maker,  is 
suitable  for  periodic  application 
on  chrome  to  prevent  pitting  and 
stop  rust  on  grille,  trim  and  acces- 
sories. 


New 
Business  Getters 

Displays  •  Signs  •  Packages 


MoPar  Sign 


PA  UTS 
ACCES:^OR!ES 


% 


MoPar  Parts  and  Accessories, 
Chrysler  Motors  Corp.,  P.  O.  Box 
1718,  Detroit  31,  Mich.,  has  made 
available  a  four-color  plastic  wall 
sign  for  use  by  dealers  and  trade 
outlets  carrying  MoPar  parts  and 
accessories.  Made  of  molded  plastic, 
the  18  by  10  in.  sign  has  raised  let- 
tering. 


National  Brake  Signs 


National  Brake  Block  Corp.,  37- 
17  57  St.,  Woodside  77,  N.  Y.,  hai 
added  vinyl  display  signs  to  its  list 
of  service  aids  available  to  distrilv 
utors  of  their  bonded  brake  linings. 
The  round  signs,  6  in.  in  diameter, 
are  printed  in  red  and  blue  on  a 
white  background.  They  are  pres- 
sure sensitive  and  said  to  adhere 
to  window,  counter  or  walls. 


Wynn  Dispenser 


Wynn  Oil  Co., 
1181  W.  Fifth  St., 
Azuza,  Cal.,  an- 
nounces a  new  plas- 
tic rustproof  dis- 
penser rack  for  stor- 
ing six  cans  of 
upper-cylinder  ad- 
ditives. When  the 
bottom  can  is 
withdrawn  another 
drops  down  to  re- 
place it.  It  can  be 
installed  on  a  sta- 
tion wall,  island,  or 
gas  pump. 


SSfen 


Chicago  Rawhide  Tool  Box 


^if 


A  metal,  wall  tool  box  for  front- 
wheel  oil-seal  installation  tooh  is 
now  being  marketed  by  Chicago 
Rawhide  Manufacturing  Co.,  IMI 
Elston  Ave.,  Chicago,  111.  All 
[continued  on  page  92 

MOTOH^  December  1961 


i 

c 

4 


Hein-Wemer  2  and  4-ton  Hydraulic  Service  Jacks 
offer  the  economical,  trouble  free  lifting  power 
you  need  to  capitalize  on  your  shop  potential  to 
the  fullest.  Handle  everything  from  passenger 
cars  right  up  to  medium-heavy  trucks.  Long, 
sleek  chassis  are  extra  sturdy,  better  balanced 
and  easier  to  maneuver.  Dual  pistons  with  auto- 
matic cut-off  valve  make  lifting  fast,  effortless, 
and  positive.  Stop  in  hydraulic  unit  prevents 
damage  due  to  ram  overtravel.  Large  white  sad- 
dle for  quick  spotting.  Handle  pumps  full  90** 
-Stroke  and  has  three  locking  positions.  Roller 
^>earings  in  front  wheels;  ball  bearing  casters, 
^^ositive  gear  action  release  valves,  plus  Hein- 
J^^emer  "Quality  First"  design  and  performance. 
$ee  your  H-W  Jobber,  or  write  us  for  full  facts. 


HEIN-WERNER  SAFETY  STANDS  PROTECT  MECHANICS 

Instantly  adjust  to  desired  working 
height:  loclc  securely  in  place  automatic- 
ally. Offer  stable,  proper  load  support 
for  safer  under-vehicle  work:  relieve 
jacks  for  other  lifting  Jobs.  E^^ery  H-W 
SAFETY  STAND  factory  tested  to  sup- 
port 50%  overload.  Available  in  pairs 
from  your  H-W  Jobber  now  at  these 
economical  suggested  prices: 

Model  CS-211,  2-tM  capacity,  per  pair.  $17.50 
Model  CS-5.15,  5-ton  capacity,  per  pair:  $24.50 
Model  CS-7  JO,  7-ten  capacity,  per  pair:  $35.60 


HEIN-WERNER  HYDRAULIC  HAND  JACKS 


Safety-engineered  for  powerful,  depend- 
able, easy  lifting.  Available  in  capacities 
of  IV^.  3.  5.  8.  12.  20.  30.  50.  and  100-tons 
—  12-ton  models  and  larger  have  posi- 
tioning handles:  all  Jacks  factory  tested 
at  l\/i  times  rated  capacity  to  assure 
maximum  safety  and  performance.  Or- 
der now  from  your  H-W  Jobber. 


PUSHMASTER  and 
•55' PACER    FLOOR  JACKS    STANDS    UNDER  AXLE  JACKS    AIRLIFTS        "PUSH  &  PULL"        BIPOD  JACKS    TRANSMISSION  JACKS 


I 


OTOR,  December  1961 


^X 


continued  from  page  90 

:er  plates  used  in  oil  seal  re- 
1  are  identified  and  stored  in 
idup  position.  An  application 
is  included  for  installation 
jnce.  There  is  also  room  for 
tg  a  seal  driving  tool  and  a 
ide  mallet. 


Ditzler  Paint  Cabinet 


)aint  cabinet  designed  to  hold 
.  or  90  pt.,  or  a  combination 
oth,  automotive  paints  has 
made  available  by  the  Ditzler 

Div-r  Pittsburgh  Plate  Glass 
8000  W.  Chicago  Ave.,  De- 
4,  Mich.  The  cabinet  is  said 
uplify  inventory  and  to  in- 
;   efficiency    and   economy   of 

shop    operations. 

UMS  Bearing  Cabinet 


i 


ited  Motors  Service,  Div.  of 
:-al  Motors,  General  Motors 
,  Detroit,  Mich.,  offers  a  cab- 
ivith  three  full-width  shelves 
Tc  ^  cainp2ete  stock  oi  auto- 
If^^/a^  and  ojJ  seals.  It  is 


designed  to  stand  upright  or  can 
be  hung  on  a  wall.  A  pocket  appli- 
cation catalog  covering  all  popular 
automobiles  and  light  trucks  from 
1946  to  1961  comes  with  each  cab- 


inet. 


Champion  Aide  Booklet 


A  compact  daily  workbook  for 
gasoline  service  stations  has  beefi 
introduced  by  Champion  Spark 
Plug  Co.,  Toledo,  Ohio.  Called 
"Service  Aide,"  the  61^  by  8^4  in. 
manual  contains  256  pages,  includ- 
ing a  want  list  and  diary  pages  for 
daily  notes  and  job  schedules,  a 
directory  for  listing  customers  and 
suppliers  and  a  section  on  tune- 
up  kits  and  specifications. 


NEW 
LITERATURE 

Booklets  •  Catalogs  •  Manuals 


ADDITIVES  BOOKLET-A  book- 
let  called  **How  Additives  Make 
Your  Car  Run  Better*'  has  just 
been  published.  Consisting  of  35- 
pages,  it  gives  information  on  the 
use  of  additives  in  the  crankcase, 
gas  tank,  automatic  transmission 
and  differential.  Also  included  is 
information  on  the  use  of  additives 
in  two-cycle  engines,  farm  equip- 
ment and  ships.  Popular  Mechan- 
ics Service  Bureau,  200  E.  Ontario 
St.,  Chicago,  111. 

REFERENCE  WHEEL-A  diagno- 
sis reference  wheel  which  provides 
a  quick  guide  to  repair  parts  need- 
ed for  Ford  transmission  overhaul 
jobs  is  now  available  along  with 
catalogs  and  wall  charts  for  parts 


identification.  Autolite  Div.,  Ford 
Motor  Co.,  P.O.  Box  2338,  Dear- 
born, Mich. 

•  • 

SPEEDOMETER  PARTS  CATA- 
LOG— This  speedometer  and  parts 
catalog.  No.  461,  contains  all  the 
up-to-date  listings  on  factory  dup- 
licate cables  as  well  as  universal  ca- 
ble kits  and  casing  assemblies  for 
all  passenger  cars  and  commercial 
applications.  Free.  The  United 
Parts  Div.,  Echlin  Manufacturing 
Co.,  1250  W.  Van  Buren  St.,  Chi- 
cago  7,  111. 

•  • 

TOOL  BULLETIN-In  prepara- 
tion  for  the  1962  model  year,  the 
company  has  issued  its  first  special 
tool  bulletin.  Listed  are  four  tools 
to  be  used  on  the  1962  Cadillac 
For  added  convenien^^e  an  order 
blank  is  attached  to  each  bulletin. 
Kent-Moore  Organization  Inc., 
28635  Mound  Rd.,  Warren,  Midi. 
•       • 

VERSI-MATIC  DRILL  BULLE- 
TIN  —  This  two-color,  four-page 
bulletin  describes  the  Versi-Matic 
drill  and  illustrates  the  ability  of  I 
the  tool  to  drill,  counter  bore,  tap 
and  team  a  work  piece  from  alnoost 
any  angle.  Accessories  are  also 
listed.  Van  Norman  Machine  Co.,  ^ 
3640  Main  St.,  Springfield  7,  Mass.    .; 

•  • 

COLOR  CODE  WALL  CHART 

—This  poster  describes  the  com- 
pany's labeling  system  for  identifi- 
cation of  the  four  major  paint  cat- 
egories—lacquers, enamels,  acrylia 
and  specialties.  Each  type  of  paint 
is  shown  on  the  chart  along  with  its 
label  code.  Martin-Senour.  2500  S, 
Senour  Ave.,  Chicago,  111. 


TUNE-UP  GUIDE-This  booklet  * 
known  as  the  "Kal-Guide  to  Mod- 
ern Tune-ups,"  tells  how  to  make  ■ 
the  essential  steps  in  a  good  tune>  j 
up  job  easy  ones.  Free.  Kal-Equip  i 
Co.,  413  Washington  St.,  Otsego, 
Mich. 

•       • 

Ck>rrection 

The  new  literature  announc^ 
ment  in  the  October  issue,  page 
128,  on  Standard  Motor  Produd^,^ 
Inc.,  was  in  error.  This  cont 
68  pages  instead  of  80  as  rep 
The  catalog,  designated  IG-12,  ( 
not  contain  prices  or  any  datt^ 
carburetor  replacement  parts. 

MOT  0^»  TH^Aodaat  ^ 


selling  and  service  •  •  • 
an  unbeatable  combination! 

^V^  STOCKS  INDIVIDUALLY  TAILORED  FOR  YOU 

^P-  THE  PART  YOU  WANT  WHEN  YOU  NEED  IT 

^p-  SALANCED  INVENTORY- FAST  TURNOVER 

-^P-  EVERY  PART  A  6UARANTEED  SALE 

^V-  ANNUAL  MODERNIZATION 

*^  EVERY  DOLLAR  YOU  INVEST  100%  PROTECTED 


I  I 

I 
I 


LOOKING  FOR  THE  SECOND  CAR  MARKET? 


ONE  OUT  OF  TWO  HOUSE  BEAUTIFUL  FAMILIES  OWN  TWO  OR  MORE 


The  place  to  sell  the  second  car  is  the  active, 
upper  income  suburban  market . , .  the  House 
Beautiful  market.  Proof?  More  than  48%*  of 
House  BeautifuFs  active-buying  families  own 
more  than  one  car.  And  25%  bought  a  new  car 
within  the  last  12  months.  94%  own  at  least 
one  car. 

They  have  the  income  (average  $15,715),  the 
interest,  the  incentive  to  buy.  And  they're 
nearly  5  million  strong!  Want  to  know  more? 
Ask  your  House  Beautiful  man. 


A  Hearst  Selective  Market  Magazine 
572  Madison  Avenue,  New  York  22.  N.  Y. 

*Nouti  ttAUTiruL  sutscmtm  sunvtY  i»s« 


9^ 


>llOtO¥L,  December  1961 


NEW  ON  THE  JOB 

At  Car,  Truck  Factories 

Robert  Anderson  and  Alan  G. 
LooFBOURROw  to  vicc  presidents, 
Chrysler  Corp. 

William  R.  Coley  to  warranty 
administration  manager,  Dodge. 

Doyle  W.  Lott  to  manager  of 
advertising,  sales  promotion  and 
training,  Dodge  truck. 

Herbert  L.  Misch  to  executive 
director  of  engineering,  Engineer- 
ing and  Research  Staff,  Ford  Motor 
Co. 

Blaine  Cooke  to  market  research 
manager,  Lincoln-Mercury  Div. 

M.  L.  RicKus  to  comptroller, 
Studebaker-Packard's  automotive  di- 
vision. 

C.  B.  Bunting  to  treasurer,  and 
C.  F.  Pratt  to  assistant  treasurer, 
Studebaker-Packard  Corp. 

Joseph  N.  Demers  to  supervisor 
of  mobile  service  training  units, 
American  Motors  Corp. 

Lee  Wardrip  to  manager,  sales 
promotion  for  the  Automotive 
Sales  Group,  Chrysler  Corp. 

Roy  Abernethy  to  executive  vice 
president  and  general  manager, 
American  Motors  Corp. 


Commercial  Credit's  Net 
Dips  Slightly 

Consolidated  net  income  of  Com- 
mercial Credit  Co.  for  the  third 
quarter  of  1961  amounted  to 
$7,353,246,  compared  with  $7,549,- 
489  for  the  1960  period.  Net  in- 
come for  the  first  nine  months  was 
$21,424,020,  up  slightly  from  $21,- 
398,433  in  the  like  1960  period. 

Heads  Chrysler  Styling 

Elwood  P.  Engel  has  been  named 
vice  president  and  director  of  styl- 
ing of  Chrysler  Corp.,  succeeding 
Virgil  M.  Exner.  Engel  had  been 
chief  stylist  of  advanced  and  inter- 
national styling  of  Ford  Motor  Co. 

Exner  is  expected  to  establish 
his  own  creative  design  firm.  He 
will,  however,  continue  to  serve 
Chrysler  as  styling  consultant  to  its 
international  operations. 

Win  Ring  Contest 

Bill  Brisiel,  Hazleton  Automotive 
Service,  Hazleton,  Pa.,  and  Edward 
Lenhardt  of  Milnesville,  Pa.,  are 
the  first-prize  winners  in  the  second 
phase  of  Ramsey  Corp.'s  ''Winning 

MOTOR,  December  1961 


Ring"  contest.  They  have  a  choice 
of  either  a  1962  Corvair  Monza  or 
1962  Rambler  American  station 
wagon.  In  addition,  200  other  prizes 
were  awarded  to  contestants. 

GMAC  Net  Income  Rises 

General  Motors  Acceptance 
Corp.  reported  net  income  of  $13,- 
189,085  during  the  third  quarter  of 
1961,  compared  with  $12,824,060 
in  the  1960  third  quarter.  The  gain 
was  attributed  to  improved  earn- 
ings of  Motors  Insurance  Corp.,  a 
wholly-owned  subsidiary. 


IMPORTANT  NOTICi 
TO  SUISCRIiEtS 

If  you  are  going  to  move  if  is  neces- 
sary fhaf  fhe  proper  nofificofion  be 
mode,  of  fhe  eorliesf  possible  mo- 
ment, so  that  you  may  continue  to 
receive  your  copies  of  MOTOR 
Magazine  without  interruption. 

Such  notification  should  be  made 
to  MOTOR  Magazine  by  letter, 
postcard,  or  post  ofRce  form  22S, 
giving  the  old  address,  as  well  as 
the  new,  with  postal  zone  number 
if  any.  You  should  also  notify  your 
local  post  ofRce  on  postal  form  22 
of  your  change  of  address.  Both 
postal  forms  are  obtainable  at  any 
post  ofRce. 

Since  considerable  time  is  re- 
quired to  process  a  change  of  ad- 
dress you  are  urged  to  advise  the 
MOTOR  Magciime  Subscription  De- 
partment OS  toon  a%  you  know  your 
n«w  oddrati,  pref&robly  five  weeks 
in  advonce. 

MOTOR  MAGAZINE 

SubfcrlptloB  Dept. 

250  West  55th  St. 

New  York   19.  N.  Y. 


What  Caused  This? 

Answer  to  problem  on  page  50 

It  was  evident  that  the  valve  seats  j 
had  been  cut  exceptionally  deep 
when  the  valve  job  was  done.  This, 
plus  the  metal  removed  when  the 
valve  was  refaced,  caused  the  valve 
stem  to  project  too  far  through  the 
cylinder  head.  As  a  result,  the  pis- 
ton in  the  hydraulic  lifter  bottomed 
and  the  valve  did  not  seat  properly. 
Hot  exhaust  gases  caused  a  gutter- 
ing of  the  metal  at  the  point  of 
leakage  and  this  soon  developed 
into  a  crack  extending  into  the 
water  jacket. 


Jli^Hi 


2jm;j  111 

e  FLOW  AUTOMATICALL 

e  SHUT   OFF   AUTOMAXn 

e  FILL  TO    CORRECT    LE 

•  Bie    2Vi-QUART   CAPAC 

Ken's  New  B-70  Automati 
Filler  quickly  fills  to  corre 
shuts  off  automatically,  Nc 
No  dripping-  Ideal  for  dj 
batteri^.  Both  valve  and 
are  made  of  high*impact  st] 
polyethylene  to  withstand  1 
use  with  either  water  or  bati 
Also  features  the  only  auton 
for  which  all  parts  are  repL 


Dual- Automatic 
FILLER  and  TEi 

Another  '^first"  by  Ken,  this  I 
motic  Filler  land  Tester  is  comi 
single  unit  to  make  battery 
one-stop  operafiort.  Filk  bottei 
rect  level  outomaticoMy. 
Tests  either  ^  or  12  volt  syi 
visvol  trouble  indicator,  Extra 
simple  clip,  mokes  it  easy  to  Ic 
other  cof  shorts. 


find  trouble 
fast  and  easy 

•  Sell  more  charge* 

•  Sell  more  batteries 
■  Sell  more  service 


CALL  YOUt  JOBBER 
Put  one  of  these  sc 
to  work  for  you  nc 

Get  your  pocket-si 
Ken*a  all -new,  coi 
catalog.  Ask  your 
writt  ktn  dirtcL 


■^ 


\ 


Chrysler  3(X)H  Shorter,  More  Powerful 


A  380  hp  V-8  with  two  four  bar- 
rel carburetors  powers  1962  300H. 


Wheelbase  has  been  cut  from  126 
to  122  in.  Seat  belts  are  standard 


MOTOR'S  1961  Index 

continued  from  page  48 

New  Car  Service 

MMith  PajH 

1961  Bulck  Special Jan.  34 

Be  an  expert  on  1961  cai» Feb.  68 

Chevy  n  Nov.  40 

1962  Buick    Nov.  54 

1962  Rambler Dec.  40 

1962  Fairlane.  Meteor Dec.  54 

Service  Sales 

Mtnth  PajM 

Wheel  work  keeps  tlU  flUed Jan.    ^ 

Registrations  brighten  service  pic- 
ture      Jan.    44 

Service  bright  spot  for  coming  year  Feb.    54 

Promote  your  trump  cards Feb.    56 

Get  true  picture  of  your  profits. .  Feb.    60 
Service    opportunities   spread 

around    Feb.    62 

Modem  tools  and  equipment  save 

time    Feb.    64 

Let  speedometer  sell  for  you Feb.    92 

Service  cars  must  have Feb.    93 

Profits  by  offering  better  rides Mar.    59 

Safety  means  business  Apr.    41 

Early  bird  gets  cooler  business. . .  Apr.    56 

Repairs  saved  this  station May    59 

Tune-ups  open  sales  door July    47 

Trucks  pay  shop  extra July    56 

Spot  a  sale  In  one  second Aug.    57 

Sell  prc-wlnter  service  now Sept.  57 

Offer  winter-proof  tune-ups  Sept.  58 

Ready  for  winter  get-ready? Sept.  59 

It's  exhaust  system  service  time. .  Sept.  60 

Heater  service  a  fall  natural Sept.  61 

Build  demand  for  better  handling  Sept.  63 

A  future  In  front  end  work Nov.    58 

JOBBERS 

M0nth  PaM 
Growth  of  Jobber  branches  halted  Feb.  66 
Parts  distribution  takes  new  tack .  May  38 
Ford  buys  Autollte  plants May    82 

TBA  MERCHANDISING 

Mtnth  PaiM 

Talks  way  to  more  tire  sales Jan.    32 

More  TBA  profits  for  the  asking. .  Feb.    58 

Repairs  lead  to  TBA  sales Mar.    44 

12  cents  gross  on  every  gallon  —  Apr.    52 

Breakfast-time  battery  sales May    48 

Accessory  sales  move  on  tires  —  June  40 

Make  summer  a  TBA  bonanza  . .  .*  July    48 

Cleans  up  on  air  cleaners Aug.    46 

SeU  TBA  for  safer  winter  driving.  Sept.  62 

Builds  TBA  volume  from   scratch  Oct.    48 

They  seU  themselves  on  TBA  —  Nov.    46 

Give  battery  profits  a  boost Dec.    30 

PS 


DESIGN  DEVELOPMENTS 

Manth  Paaa 

Compromises  can't  build  safe  cars  Jan.  28 

Ignition  Ills  spawn  novel  cures  . . .  Mar.  50 

Designers  look  at  Ideal  engine. . . .  Apr.  48 

More  horsepower  but  no  race?  —  May  44 
Revive    Interest    In    front-wheel 

drive    J^iae  50 

Engineers  nearer  fade-free  brakes  July  45 
Steel,  aluminum   battle  for   car 

makers'  favor  Aug.  42 

Costs  to  guide  car-of-future  de- 
signers   Nov.  42 

Engines    that     bum     less     and 

cheaper  fuels    Dec.  50 

DEALER  MANAGEMENT 
General 

Month  Paaa 

Let's  make  money  on  cars Jan.    22 

Sure,  you  can  sell  parts  Jan.    36 

Resolutions  aren't  solutions Feb.    90 

How  dealers  can  fatten  profits  . . .  Mar.    38 

Time  to  take  dealership Mar.    52 

Moves  salesroom  Into  back  shop. .  Mar.    53 
Good  manager  makes  better  sales- 
men     Mar.    56 

Dealer's    gloom    sharpens    buyer 

greed   Apr.    38 

Hire  men  who'll  be  proud  to  sell. .  Apr.    50 

Customers  know  too  much? Apr.    57 

Why  lose  while  winning  sales  con- 
test?    May    40 

We  don't  have  to  squander  gross. .  May    46 

Too  many  cooks  spoil  sale May    52 

Inventory  costs  new  dealer  bogy. .  June  38 

More  or  better  mechanics June  52 

Where  mechanics  prove  their  skill .  Jime  48 

Where  to  find  service  managers..  July    38 

Ads  sell  salesmen  to  car  buyers. . .  July    57 

Get  service  costs  down Aug.    52 

Dealers  must  fight  for  rights Sept.  42 

Do  dealers  need  big  brother?  ....  Sept.  50 

It's  always  time  to  hunt  salesmen  Oct.    47 

How  to  enforce  code  of  ethics Nov.    44 

Sales  start  in  shop Nov.    48 

When  to  break  the  rules Dec.    52( 

Save  on  Inventory  taxes  Dec     53 

Car  Sales 

Month  Pata 

Dealers  head  Into  free-for-all  ....  Jan.    30 

Ignore  hurdles  and  close Jan.    41 

Get    Jump     on     price  -  conscious 

buyers  June  44 

Rate  No.  1  with  car  buyers July    50 

It  pays  to  please  patrons July    52 

Dealers  can  lick  Inventory  chal- 
lenge     Aug.    38 

Salesmen  must  be  prepared  to  sell  Aug.    44 

Dealers  rush  to  GW  plan Sept.  98 

Sensible  pricing  helps  profits  —  Oct.    38 

Appraisals  make  the  salesman...  Oct.    44 

Is  volume  selling  always  fatal?. . .  Nov.    38 


Chains  reviving  to  haunt  dealen.    Dec  S 
How  to  score  3  per  cent  net Dec   21 

NEW  CAR  DESCRIPTIONS 


Austin  Healey  Sprite July  ifl 

Bulck  Skylark  1961  Apr. » 

Bulck  1962 Oct   53 

Bulck  Special  1962 Oct   S6 

Cadillac  1961  town  sedan F^b.  234 

Cadillac  1962 Oct.   57 

Chevrolet  1961  Step-Van Mar.  173 

Chevy  II  1962 Oct   51 

Chrysler  Highlander  1961  Apr.  191 

Chrysler  Corp.  1962  cars Sept  53 

Chrysler  Corp.  1962  cars Oct   54 

Chrysler  300H   Dec.  M 

Citroen  3  CV May  IM 

Comet  S-22  1961  Apr.  198 

Comet  1962  Sept.  51 

Corvalr  1962  Oct    51 

Datsun  pickup  Aug.  18B 

Diamond  T  cab May  135 

Dodge  Lancer  770.  1961 Mar.  168 

Dodge  D200  pickup May  1« 

Dodge  motor  home May  170 

Dodge  1962 Sept.  54 

Dodge  1962  truck Oct  ia4 

English  Ford  Dec  106 

Excallbur  Apr.  ISO 

F-85  1961  wagon kpt.  210 

Flat  1300 May  la 

Flat  2300    Aug.134 

Ford  Falcon  Futura  1961 Apr.  98 

Ford  Falcon  1962  Sept  55 

Ford  1962 Sept.  56 

Ford  1962  trucks Oct  146 

Ford  Fairlane  1962 Not.   53 

GMC  1962  wagon  Oct.  164 

Henney  KUowatt     May  O 

Hlllman  Minx  1600 Oct.  186 

Hlllman  Super  Minx Nov.  176 

Imperial  LeBaron  1961  Jan.  128 

International  Scout Jan.  114 

International  station  wagon Feb.  234 

Jaguar  XK-E  May   60 

Jaguar  Mark  X Nov.  140 

Lincoln  1962 Sept  © 

Mercedes-Benz  220  SE Mar.  i« 

Mercedes-Benz  300  SB Sept206 

Mercedes-Benz  200  SB  convertible    Oct  132 

Mercury  1962  Oct   60 

Mercury  Meteor  1962 Nov.   48 

Morris  Oxford  Traveler Nov.  134 

Nobel-AmphlbU    Oct  148 

NSU  Prlnz Dec.  113 

Oldsmoblle  Cutlass  1961  May   eo 

OldsmobUe  1962  Sept  66 

Peugeot  404 May  174 

Pontlac  1962 Sept.  fl 

Rambler  1962  Oct    61 

RenaxUt  Gordlnl May  150 

Renault  4L    8ept.224 

Renault  Dauphlne   Dec  121 

Saab  95  station  wagon Aug.  155 

Sabra  station  wagon Feb.  226 

Sabra  sports  car May   60 

Scimitar  hardtop  May  142 

Slmca  '5'  1962 Oct.  173 

Singer  Vogue SeptaS 

Studebaker  1962  Oct   62 

Tempest  two-door  1961   Apr.  Ill 

Tempest  1962 Sept  0 

Thunderblrd   1962    Oct    « 

Triumph  TR-4   Nov.  180 

Willys  Jeep  Fleetvan Nov.  188 

Zaporozhets    Mtr.lA 

THE  END.  NOW  TURN  BACK  TO  PAGE  44 


-DEATHS. 


N.  FIELD  OZBURN,  chairmaarf 
the  board.  Parts,  Inc.,  Memplil 
Tenn.,  died  last  month  at  age  ff. 

Mr.  Ozburn  was  a  former  presi- 
dent of  Motor  and  Equipment 
Wholesalers  Assn.  and  had  served 
in  various  capacities  with  other  ai' 
sociations  in  the  automotive  tia(b 

He  is  survived  by  his  wife. 

MOTOR,  December  1961 


'•■^?.  ■A--V.'??r^:%iV.-;. . :  >v... 


FOR  A  BBTTBR  AHOLOHGBRrmm  SBAL  ON 

All  eHRYsiBR  mm  cnmm*mcB  mo.. 

it's  tke 
mitishe 


N 

patented 

RIBBED  CUP 


H  efe'5  the  perfect  answer  to  wheet  cyi'mdet  hfiks  on  Chryshr 
Pfoduds  Can*   .  .  »  fhe  N6W  and  exciuihe-wifh^BiS  hak-proof 
PISTON  ond  pQfef\led  RIBBBD  CUP  comb'tnotioni  The  phfon 
IS  anodlied  oluminiim  .  .  .  the  ribbed  cup  (moulded  of  HRCt) 
is  the  proven  performer  thot  has  been  successfully  used  in 
millions  of  Chrysler  Products  hstollattons  since  1941  ! 


Sound  EIS  engineering  has  gone  into  this  piston-<?Biji^:^;!i"^ 
combinoMon,  The  flenible  ribs  on  the  cup  ,  .  ,  on  EtS  fittfeW 
provide  the  proper  pressure  ot  the  point  of  seal  .  *  .  insure^ 
smooth  piston  movement  all  fhe  way!  That's  what  makes 
for  a  leakproof,  longer-lasting  seol  .  ,  ,  f hot's  why  you 
should  use  these  new  EIS  Pistons  in  yovr  fiftJCt  Chn'^^ler 
Products  wheel  cylinder  repoif  iobl 

EIS  comb  I  notion  fe«k-proof  Pistons  with  Ribbed  Cupi  are 
mcorporated  in  oil  EIS  Wheel  Cylinders  designed  for 
replacement  on  Chrysler  Products.  They  are  also  avotloble 
in  NEW  GD-P  Repair  Kits  containing  2  (T-l/8")  Pistons, 
2  Cups,  2  Boots  ond  Springs. 


wncn 

IIS   INSTAlUTIi 
JS  MADE  ,  . . 
point-of-weai  im 
intact  «vtn  f^liDW 
pijtoff  <iif«miblfy 
pu$heti  c»W  thm 
way  mro  cy/irtdt 


MOTOR,  December  1961 


don't  divide  your  income  with 

lost  time 


w  profits  with  a 


nmiL 


mm 


Consider  the  ways  that  time  on  the  job  can  be  wasted 
« . ,  can  run  up  even  higher  your  cost  of  doing  business. 
For  instance  .  • .  too  much  delay  between  jobs  •  •  •  too 
much  time  on  each  job  • .  •  excessive  tardiness. 

To  correct  these  abuses,  you  need  to  know  where  they 
occur.  And  that's  where  a  Lathem  Time  Recorder  can 
do  a  job  for  you.  It  gives  you  an  accurate  record  of  the 
time  each  job  is  started  and  completed  .  .  .  when  each 
employee  arrives  and  leaves  work.  Every  loss  of  time 
stands  out ,  •  •  ready  for  you  to  eliminate  for  a  better 
profit  picture. 

Mail  the  coupon  today  for  complete  information,  prices 
and  sample  payroll  and  job  cards. 


LATHEM   TIME   RECORDER  CO. 


82  Third  Street,  N.  W.,  Atlanta,  Georgia 
Gentlemen:  Without  obligation,  please  send  me  com- 
plete information,  including  prices,  about  the  Lathem 
Payroll  and  Job  Time  Recorder. 


NAME» 


COMPANY. 
STREET 


9S 


c/rK_ 


.M>NE, 


.STATE. 


U.S.  Vehicle  Sales 

January-September  1961-60 

As  counted  by  R.  L.  Polk  and  Co. 


Passenger  Cars . 

Total  Rotoil 

ff  Cent  of 

Soles  for       Grond  Totol  ef 

Position 

Rrst  9  Months 

Rotoil  Sol« 

1961     1 

960 

1961 

I960 

1961 

IMO 

GENERAL  MOTORS 

1.915.085 

2.143.568 

48.7 

AU 

Ch*vrol«t 

1 

1 

1,131.994 

1.295.038 

28J 

ns 

Ponfiac 

4 

5 

259.051 

299,079 

6.6 

6i 

OidsmobiU 

6 

7 

223.261 

253.734 

5,7 

5i 

Buick 

7 

8 

200.137 

187.866 

5.1 

4wl 

Coditlae 

10 

10 

100.642 

107.851 

2S 

2.4 

FORD 

I.224.I3I 

1.272.353 

31.2 

210 

Ford 

2 

2 

978.01 1 

1,040.092 

24.9 

22.9 

Comet 

9 

II 

138.529 

102.930 

3.6 

2J 

Morcury 

II 

9 

86.839 

113.492 

2.2 

2i 

Lincoln 

14 

14 

20.752 

15.839 

OS 

03 

CHRYSLER 

463.785 

690.227 

IIJ 

ISJ 

Plymouth 

5 

3 

224.629 

342.806 

5.7 

7i 

Dodgo 

8 

6 

167.222 

278.620 

4.3 

6.1 

Chryslor 

12 

13 

64.502 

57.444 

1.6 

U 

Imporiol 

15 

IS 

7.432 

11.357 

02 

03 

AMERICAN  MOTORS 

270.367 

327.421 

6.9 

U 

RambUr 

3 

4 

270.367 

327.421 

6.9 

U 

STUDEBAKER 

13 

12 

49,449 

84.402 

IJ 

1.9 

Miscellonoout 

5.635 

26.630 

0.1 

0J5 

TOTAL 

3.928.452 

4.544.601 

Trucks 


Totol  Rotoil 

Per  Cent  of 

Soles  for      Grond  Totol  of 

Rrst  < 

'   Months 

Retoil  Solei 

1961 

I960 

1961 

I960 

CHEVROLET 

223.706 

242.326 

33.1 

33J 

FORD 

216.286 

220.322 

32.0 

302 

INT.  HARVESTER 

83.989 

86.270 

12.4 

IIJ 

GMC 

50.587 

63.349 

7.5 

8J 

DODGE 

30.406 

32.722 

4.5 

43 

WILLYS 

21.214 

21.795 

3J 

3i) 

Truck 

12.624 

14.063 

1.9 

1.9 

Jeep 

8.590 

7.732 

IJ 

I.I 

WHITE 

9.911 

11.541 

\S 

\Jk 

MACK 

6.623 

8.708 

1.0 

\2 

STUDEBAKER 

3.985 

4.200 

0.6 

06 

DIAMOND  T 

1.373 

2.041 

02 

03 

BROCKWAY 

749 

840 

0.1 

01 

Miscellaneous 

26.237 

34.499 

3.9 

4.7 

TOTAL 

675.066 

728.613 

Oklahoma  Dealers  Elect  Horton 

The  Oklahoma  Automobile  Dealers  Assn.,  meeting 
in  Tulsa  last  month,  elected  W.  G.  Horton,  Okla- 
homa City,  president.  R.  W.  White,  Tulsa,  was 
named  first  vice  president,  James  Clark,  Oklahoma 
City,  secretary-treasurer,  and  Roy  Tant  was  re-elected 
secretary-manager. 

M  r»T  oil.,  IVrrmhrr  J1361 


Imported  Vehicle  Sales 

10  Leading  Makes 
January-September  1961-60 

As  counted  by  R.  L.  Polk  and  Co. 


1961 

Volkswagen   134.411 

Ronouk    33.712 

Fiat    9.480 

Mercedes   B«nz    9.414 

Vo!vo   9.012 

Triumph   8.951 

English  Ford   7.812 

Austin  Healey 7.234 

Metropolitan    7.080 

M.  G 7.072 

All  Others    59.396 


1960 

Volkswagen   115.467 

Renouk    54.061 

Opel    22,092 

English    Ford    20.900 

Fiat 17.538 

Triumph 14.523 

Simca    13.860 

Austin  Healey   13.743 

M.  G 10.949 

Mercedes   Benz    10.857 

All  Others    103,278 


TOTAL 293.574        TOTAL 397.268 


8,000  Seat  Belts  Sold  in  Drive 

A  seat  belt  campaign  conducted  during  August  and 
the  first  week  of  September  by  the  Rock  Island,  111., 
Safety  Council  resulted  in  the  sale  of  8,000  belts. 

The  16  automotive  service  outlets  which  tied  in 
with  the  promotion  to  make  people  seat-belt  con- 
scious benefited  in  many  wayi.  Some  recorded  more 
than  $1,000  from  installation  labor  and  one  small 
station  sold  and  installed  465  belts. 

Through  the  efforts  of  the  local  Safety  Council 
and  its  president  Hal  Hart,  local  media  contributed 
editorials,  feature  stories,  television  film  shots  and 
radio  announcements. 

Ford's  Net  Up  Sharply 

Ford  Motor  Co.'s  consolidated  net  income  for  the 
third  quarter  of  1961  was  $79,800,000,  compared  with 
$51,400,000  in  the  like  period  last  year.  Sales  in  the 
1961  third  quarter  were  $1,504,000,000,  12.3  per  cent 
higher  than  last  year. 


-Can  You  Name  It?. 


One  of  the  better  cars  that  failed  to  survive  was 
this  model  of  the  mid-1920's.  It  was  powered  by  a  6 
tyl.  engine  with  3i^  in.  bore  and  5i/^  in.  stroke.  The 
crankshaft,  carried  in  seven  main  bearings,  drove 
the  overhead  camshaft  through  a  vertical  shaft  at 
the  front.  Can  you  identify  this  $3,185  automobile? 
Answer  is  on  page  125. 

MOTOR,  December  196 J 


the  uncommon 
motor  oil! 


Motorists  who  care  for  their  cars  .  .  .  and  serv- 
icemen who  care  for  their  customers  .  .  .  agree 
that  Wolf's  Head  Oil  is  truly  the  finest  of  the 
fine.  There's  a  reason — Wolf's  Head  is  100% 
Pure  Pennsylvania,  Tri-Ex  refined  three  impor- 
tant extra  steps  and  scientifically  fortified  for 
the  finest  engine  protection.  The  result  is  un- 
common lubrication  .  .  .  uncommonly  low  op- 
erating and  upkeep  costs  .  .  .  truly  uncommon 
quality.  That's  why  motorists  who  care  for  their 
cars  always  insist  on  Wolf's  Head.  Keep  your 
customers  coming  back  with  Wolf's  Head  .  .  . 
the  motor  oil  that  commands  uncommon  cus- 
tomer loyalty  the  country  over. 

WOLF'S  HEAD  OIL  REFINING  CO. 
OIL  CITY,  PA, 


'S.'S 


Take  your  piek 
for  super-quiek 

CARBURETOR 
CLEANING! 

GUNK 

offers  you  a 
choice  of  two 


.s. 


the  world's 

most  powerful 

carbon 

digestive 

solvftnti 


^  wfttir  lealed  for  bni  life 

4P  strips  cirtos,  paint,  grust  fast 

4^  cleaas  carburaters,  plstaas,  aagiBa 
blades,  autanatic  traasaiissian  parts 
canplataly 

«  m.  3  and  6  gal.  Pail  Kits -30  and 
55  pi.  Opaa  Haad  Dnins  -  baskats  avail- 
able fir  ill  sizis 


NiWI 


c-c 

the  easiest 

to  handle 

carburetor 

cleaner 

ever! 


¥  no  tingering  effentive  idir 

^  will  nst  btrm  hands 

^  100%  active -ling  batli  lift 

^  5  gal.  Paili  with  or  wittieut  hashtts- 
15.  3D  ant)  55  |al.  Closed  Head  Drums 

Either  one-GUNK  H.S.  or  GUNK  CX, 
chofts  chonert  Both  ore  $ofe,  eWective, 
ond  economicol.  See  your  GUNK  Job- 
ber and  cHoote  the  one  thol  »uitt  yoy 
belt  .  *  ,  but,  afways  ^^Ounk  'Em  In 
Genume  GUNK"j 

®  ft>g^  \1ad9  mark 


mW  CMiCllOa  CO..  t»fr  f* 


VJ^OIATOR  SPECkALH  CO..  Aoritm,  H«.  Ciralins 


How  to  Score 
3  Per  Cent  Net 


continued  from  page  29 

operating  formula  at  the  start  of 
this  article.  Here  are  some  of  these 
figures. 

Salesmen's  compensation  paid  by 
the  successful  dealers  did  not  ex- 
ceed 25  per  cent  of  the  gross  profit 
realized  from  all  cars  sold  by  those 
salesmen.  On  new  cars,  profits  were 
determined  from  invoice  (exclud- 
ing any  hold  back);  on  used  cars, 
the  cost  figure  was  the  wholesale 
appraisal  value  plus  the  cost  of  re- 
conditioning. Compensation  in- 
cluded all  forms:  Salary,  commis- 
sion, bonus— however  paid. 

Incidentally,  successful  dealers 
have  learned  long  since  that  any 
computation  of  salesmen's  compen- 
sation based  upon  dollar  volume 
or  number  of  units  is  inadequate 
in  this  competitive  market. 

Make  ready,  policy  service  and 
new  car  inspection  costs  differed 
with  varying  volume  and  because 
accounting  practices  are  not  always 
uniform.  But  the  total  of  these  ex- 
pense items  as  revealed  by  all  of 
the  studies  made,  indicated  that 
this  expense  finds  its  level  at  not 
more  than  2  per  cent  of  the  net 
sales  price  or  20  per  cent  of  the 
gross  profit— realized  from  all  new 
cars  sold. 

Permits  ProSts 

Many  high-volume  dealers  spend 
substantially  less,  a  few  spend 
more.  But,  as  a  limitation  formula, 
the  figures  stated  will  permit  an 
over-all  profit  pattern. 

Not  reflected  in  the  composite 
statements  which  I  have  been  per- 
mitted to  examine  are  some  other 
operating  guides  worth  mention- 
ing here. 

New  car  inventory,  if  efficiently 
maintained,  finds  its  most  econom- 
ical level  at  no  more  than  a  30-day 
supply,  excepting  only  at  the  pe- 
riod prior  to  the  spring  selling  sea- 
son and  at  the  completion  of  the 
manufacturer's  model-year  build- 
out. 

Dealers  are  prone  to  forget  that 
it  costs  about  $2.35  per  day,  per 
car,  to  carry  new  cars  in  inventory. 
As  few  as  20  extra  cars  will  cost  the 
dealer  $1,400  per  month  in  hidden 
expenses.  A  30-day  inventory  is 
best  achieved  by  judicious  buying 


—particularly  as  to  models,  co 
and  equipment 

Used  car  inventory  can  be  m 
tained  with  daily  attention  at 
more  than  a  20-day  supply,  i 
30-day-old  cars  are  loss  prodw 
no  matter  how  a  dealer  trie 
justify  their  presence  in  the  ini 
tory. 

Besides  a  daily,  per-car  cost 
about  $3  for  used  cars,  depre 
tion  (unlike  new  cars)  goes  on 
lentlessly.  Proper  control  di 
nates  this  hidden  expense. 

Advertising  averages  belong 
about  1  per  cent  of  total  sales ' 
ume,  excepting  only  in  large  n 
tiple-dealer  areas  where  a  m: 
mum  of  11/4  per  cent  is  permissi 

Bulk  for  Used  Cars 

The  bulk  of  local  advertising 
penditures  is  usually  for  used  c 
about  20  per  cent  for  service  an 
minimum  amount  for  instituiic 
purposes.  The  latter  would  ind 
telephone  directory  listings,  s 
room  signs  and  displays.  The  n 
ufacturer  does  so  fine  an  adve 
ing  job  on  new  cars  that  dea 
can  safely  limit  their  local  neu 
advertising  to  10  per  cent  of  t 
total  advertising  budget. 

Service-labor  gross  profit  (f 
all  sources:  Customer,  factory<l 
and  internal  combined)  will 
make  its  propter  contribution  t 
nal  net  profit  if  it  is  less  thar 
per  cent  of  all  labor  sales,  aftei 
eluding  unapplied  time  and  la 
inventory  adjustments  to  the 
of  labor  sales. 

Service   department  salaries 


y^^ 


"Sure,   I   believed   you*d 
back — ^just    a    second   till 
get  our  figures  out  of  the  fi 


tinct  from  the  mechanics' 
ges) ,  including  service  counsel- 
,,  cashier,  control  tower  operator, 
rters,  supervision  and  service 
tnager,  can  usually  be  limited  to 

per  cent  of  total  labor  sales,  in- 
iding  labor  sales  in  the  body  and 
int  shops. 

Control  of  these  two  service 
ms  will  help  to  reveal  whether 
2  dealer's  physical  operation 
:ets  these  other  standards:  (a) 
D  less  than  1.4  nor  more  than  two 
.lis  for  each  mechanic  employed; 
)  one  supervisory  employe  for 
ch  six  productive  workers;  (c) 
e  service  counselor  for  each  ten 
oductive  workers;  (d)  in  a  flat- 
te  shop,  over-all  labor  sales 
ould  range  from  100  to  125  per 
nt  of  available  mechanic's  time; 
)  customer  service  potential 
ould  be  16  hours  annually  for 
ch  car  registered  by   the  dealer 

the  preceding  five  years;  and 
I  a  body  shop  cannot  be  oper- 
?d  profitably  on  volume  of  less 
an  $5,000  per  month. 

Minimum  Gross  Needed 

Parts  department  gross  profit  on 
;  surveys  studied  was  slightly 
►re  than  30  per  cent  of  total  sales, 
has  long  been  known  that  parts 
►ss  profit  may  not  be  less  than 
per  cent,  if  a  successful  opera- 
n  is  to  be  maintained. 
*arts  sales  on  customer  repair 
lers  usually  equal  or  exceed  the 
ount  of  the  labor  charges  (av- 
ge  monthly  figures,  exluding 
nt  shop) ,  and  should  reflect  a 
•ss  profit  of  37  per  cent  of  all 
•ts  sold  on  repair  orders  with 
tomer  labor  sales. 
*arts  department  personnel,  in- 
ding  manager,  assistant,  coun- 
man,  clerk,  truck  driver  and  any 
lers,  are  in  line  if  there  is  no 
re  than  one  person  for  each 
500  of  monthly  parts  sales— ex- 
ding  accessories  and  tires. 

Watch  Payroll 

^arts  department  payroll  is 
litable  if  it  does  not  exceed  9 
•  cent  of  total  parts  sales— ex- 
ding  accessories  and  tires;  nor 
eed  28  per  cent  of  parts  gross 
>fit;  or  in  the  case  of  smaller 
ps  where  the  two  departments 
combined,  15  per  cent  of  labor 
I  parts  gross  profit. 
*arts  inventory,  including  acces- 
ies,     is     expensively     top-heavy 


when  it  exceeds  three  times  the 
cost  of  one  month's  sales,  based 
upon  an  average  of  the  preceding 
six  months. 

Overhead  absorption  or  fixed  ex- 
pense coverage  as  traditionally  de- 
fined by  the  manufacturers,  re- 
quires that  the  combined  gross 
profit  from  all  parts  and  service 
sales  be  equal  to  at  least  65  per 
cent  of  the  fixed  and  semi-fixed  ex- 
pense. Manufacturers  still  preach 
100  per  cent  coverage  and  some 
dealers  strive  for  it  but  no  one 
achieves  it  excepting  for  an  occa- 


sional    "happenstance"     resulting 
from  unusual  conditions. 

A  more  realistic  approach  for 
the  present  era  of  the  retail  auto- 
mobile business  is  to  remove  all 
new  and  used  car  "fixed"  operat- 
ing expense  from  the  total  fixed 
and  semi-fixed  expense,  and  then 
strive  for  100  per  cent  of  the  bal- 
ance as  a  true  overhead  absorption 
goal.  Starting  with  this  figure,  the 
objective  becomes  one  of  exceed- 
ing the  100  per  cent  figure— and 
by  how  much! 

[continued  on  page  104 


WORLD'S  BEST-LIKED  SILVER  BEAUTY  MODEL  220 
BATTERY  CHARGER  HAS  STARTED  MILLIONS  OF 
CARS  AND  TRUCKS  IN  THE  LAST  SIXTEEN  YEARS 


Through  several  "face  liftings"  and  nu- 
merous improvements,  the  model  220 
has  continued  its  popularity  for  16 
years.  Many  other  Silver  Beauty  mod- 
els, since  1919,  are  still  in  use  every- 


where. All  are  still  protected  by  our 
famous  unconditional  guarantee.  Al- 
ways will  be.  You  can  count  on  us  to 
back  them  up  for  a  long,  long  time. 
Triple-A  Specialty  Company,  Chicago 


EVERYTHING   FOR  THE  BATTERY  BUT  THE  BATTERY   ITSELFl 


)TOR,  December  J  96 J 


N?^ 


How  to  Score  3  Per  Cent  Net  .  .  .  continued  from  page  101 


Accounts  receivable  for  parts 
and  service  should  be  controlled 
at  75  per  cent  of  an  average 
month's  volume  of  these  two  de- 
partments; at  more  than  a  full 
month's  average  volume,  a  danger 
flag  should  be  flying. 

The  dealer  who  aims  too  much 
below  75  per  cent  or  who  attempts 
to  operate  only  on  a  cash  basis  will 
undoubtedly  sacrifice  some  profit- 
able volume. 

Total  rent  and/or  rent  equiva- 
lents are  in  line  if  they  do  not  ex- 
ceed 19  per  cent  of  the  gross  profit 
from  the  service  and  parts  depart- 
ments; or  conversely  should  not  ex- 
ceed |50  per  new  car  delivery— 
preferably  on  the  sunny  side  of 
both  of  these  figures. 

Items  to  Check 

Total  fixed  and  semi-fixed  ex- 
pense still  needs  to  be  held  at  not 
too  much  more  than  8.5  per  cent  of 
total  sales  volumes,  if  an  over-all 
net  profit  is  to  be  achieved.  If  it 
exceeds  this  percentage,  check 
these  items:  Advertising,  other  sal- 
aries and  wages,  clerical  salaries, 
supplies  and  miscellaneous  ex- 
pense. Usually  the  trouble  is  found 
within  one  or  more  of  these  cate- 
gories. 

Price  class,  which  too  often  is 
ignored,  misinterpreted  or  misun- 
derstood, is  nevertheless,  impor- 
tant. The  dealer  whose  sales  are 
equal  to  average  price-class  per- 
centages will  more  easily  attain  and 
retain  formulas  outlined  herein. 

Price  class  is  not  an  arbitrary 
figure.  It  is  fixed  by  the  actual  na- 
tional sales  of  any  given  make  car 
in  relation  to  the  national  sales  of 
all  other  cars  in  the  same  price 
bracket.  The  figures  are  average.  A 
volume  dealer  is  invariably  higher 
than  average,  a  poor  dealer  lower 
than  average,  and  a  steadily-profit- 
able dealer  is  always  at  or  just 
above  the  national  average  price- 
class  percentage  in  his  own  area. 
(Recent  additions  to  almost  all 
lines  in  varying  price  classes  may 
change  this  yardstick  to  "percent- 
age of  industry,"  but  its  purpose 
will  remain  the  same.) 

Aside  from  these  "yardsticks"  for 
measuring  and  controlling  a  deal- 
ership, some  other  ideas  are  worth 
considering. 


To  assist  in  controlling  car-sales 
profit  retention,  tabulate  two  items 
of  "variable"  or  selling  expense  on 
a  per-new  and  (separately)  per- 
used car  basis.  The  first  will  con- 
sist of  the  total  of  salesmen's  sal- 
aries, commission  and  bonus,  plus 
the  sales  manager's  total  compen- 
sation. The  second  will  consist  of 
make  ready,  free  service  and  new 
car  inspection  expense. 

Find  Selling  Cost 

Divide  each  total  by  the  number 
of  cars  delivered  to  determine  the 
direct  selling  and  servicing  expense 
per  car.  Then  send  a  memo  of  the 
amounts  to  each  executive  and  de- 
partment head.  If  this  is  done  ev- 
ery  month  (for  the  preceding 
month  and  year-to-date) ,  selling 
cost  will  be  a  known  figure,  instead 
of  a  "guesstimate." 

Avoid  charging  expense  items 
into  "other  supplies"  and  "miscel- 
laneous expense,"  whenever  possi- 
ble. A  lot  of  profit  is  squandered 
(and  concealedl)  in  these  two  ac- 
counts. Mo^t  of  these  expense  items 
can  be  charged  to  specific  accounts 
where  they  flash  danger  signals 
more  readily.  For  example,  such 
things  as  coveralls,  Blue  Cross  and 
anything  for  the  benefit  of  the 
w^orkers  should  be  charged  to  "em- 
ploye benefits."  Salesroom  signs 
and  displays  should  be  charged  to 
"advertising."  Simply  don*i  charge 
anything  to  supplies  or  miscellane- 
ous if  it  may  possibly  be  charged 
more  directly. 


Also,  it  is  advisable  to  create  a 
new  account  called  "convenience 
expense"  for  soap,  towels,  drinking 
water,  etc.  A  surprising  amount  of 
these  items  is  wasted  or  disappears. 
But  the  dealer  isn't  aware  of  it. 
Their  expense  is  buried  in  anony- 
mous accounts. 

The  dealer  who  would  be  gen- 
uinely realistic  about  his  advertis- 
ing expenditures  might  adopt  this 
method:  First,  determine  what  pro- 
portion of  sales  he  wants  to  spend 
for  advertising.  For  example,  say 
$35  per  retail  used  car  for  used-ar 
advertising,  $15  per  new  car  for  in- 
stitutional and  new-car  advertising 
and  two  per  cent  of  service  and 
parts  volume  for  service  ads. 

Amounts  Reserved 

Now,  reserve  these  amounts  each 
month  from  actual  operations  (in- 
stead of  anticipating  them) .  At  the 
end  of  the  month,  the  amount  so 
reserved  constitutes  the  nexi 
month's  budget. 

The  operating  ideas,  the  formu- 
las, the  yardsticks  go  on  and  on. 
Bring  them  all  together  and  they 
sp?ll    Ma na'rement— capital    "M!" 

Most  of  the  money  a  dealer  calls 
profit  is  merely  money  that  has  not 
been  wasted.  Within  this  article  arc 
the  guards  to  avoid  waste. 

Some  of  them  will  be  difficult  Im 
some  dealers  to  follow— if  only  be- 
cause they  lack  the  courage  to  be 
forceful.  But  the  dealers  who  en- 
force and  consistently  maintain  all 
of  them  may  well  earn  a  full  J  ] 
cent  of  their  sales  volume— eyay 
the  highly  competitive  year 

THE  END.  NOW  TURN  BACK  TO  FA 


When  to  Break  the  Rules  .  .  .  continued  from  page  36 


the  animals  stirred  up.  O.  K.  But 
I  oughta  warn  you.  I'm  a  man  of 
principle." 

"I've  got  another  name  for  it— 
bullheadedness." 

With  that,  Wes  strode  off  and 
Lou  drifted  over  to  Adelaide's  desk. 

"When's  Cap  expected  back?"  he 
asked  casually. 

"Right  after  lunch,"  said  Ade- 
laide, without  pausing  in  her  typ- 
ing, "but  you  don't  have  to  wait." 

"That's  what  I  like  about  Moran 
Motors,"  said  Lou,  "that  nice, 
warm  feeling  of  bein'  wanted.  First 
Wes,  and  now  you." 

"Did  you  lose  an  argument  to 
him,  too?" 


I04 


"I  let  him  win  one  now  and| 
so's  to  keep  his   morale  up.  | 
don't  let  Cap  get  away  before] 
him.  I'm  gonna  run  dow^n 
diner." 

"Wait  till  I  get  my  came 

"For  what?*' 

"To  get  a   picture  of  yoo. 
ning,"  said  Adelaide. 

Lou   contented    himself   -^ 
glare  and  a  lusty  puff  on  thcj 

As  things  turned  out,  he  dM 
have  any  trouble  finding  Ca{^ 
moment  he  set  foot  in  thej 
room  after  lunch,  Adelaid^f 
him  that  Cap  wanted  to  see  I^ 
jolted  him  when  he  entered 

[continued  on  PACri 

^VOTOR,  December  1961 


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MOTOR,  December  1961 


When  to  Break  the  Rules 

continued  from  page  104 

private  office  to  find  Wes  Moore 
was  already  seated  beside  the  desk. 

"I  was  kinda  hopin*  for  a  private 
talk,"  he  said,  with  a  glance  at  Wes. 

"We  don't  have  any  secrets 
here,"  said  Cap.  "Sit  down." 

"As  I  was  saying  this  morning," 
said  Wes,  "I  don't  see  anything 
wrong  with  wholesaling  some  of 
our  used  cars.  We  could  put  our- 
selves in  a  better  trading  position." 


"And  as  I  said  this  mornin'," 
said  Lou  blandly,  "half-and-half 
might  be  all  right  in  an  English 
pub  but  it  won't  work  with  used 
cars.  We  made  it  a  rule  away  back 
to  retail  all  our  cars— except  the 
junk,  of  course— and  we've  stuck  to 
it.  The  wholesaler  expects  to  make 
a  profit  on  the  stuff  he  buys.  Why 
shouldn't  we  make  that  money?" 

Cap,  who  had  been  listening 
with  a  faint  smile  playing  about 
his  mouth,  swung  around  in  his 
chair  to  face  Wes. 

"So    you    see,"    he    said,    "argu- 


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ments  can  be  mustered  for  the  oth- 
er side  of  the  question." 

"I  was  only  thinking—"  began 
Wes. 

"There  isn't  anything  wrong 
with  that/'  said  Cap,  "so  long  as  it 
isn't  mere  daydreaming.  And  it  is 
only  daydreaming  to  think  that  we 
can  lay  down  strict  rules  in  this 
business. 

"I  know  dealers  who  make  it  a 
practice  never  to  hire  relatives.  Yet 
I've  known  dealer  sons  and  neph- 
ews and  even  sons-in-law  who  were 
doing  wonderful  jobs." 

"If  you  don't  mind  my  saying 
so,"  said  Wes,  "we  were  discussing 
the  wholesaling  of  used  cars." 

We  can  dispose  of  that  ques- 
tion quite  easily,"  said  Cap.  "We've 
been  handling  used  cars  in  a  way 
that  would  give  us  a  profit.  So  far, 
Lou  has  been  able  to  do  it  by  stick- 
ing to  retailing.  If  the  time  comes 
when  that  won't  work,  we'll  do 
something  else." 

The  look  Wes  threw  at  Lou  was 
a  little  smug. 

"If,"  repeated  Cap,  "that  time 
ever  comes.  The  important  ques- 
tion you've  raised  here  today,  Wes, 
is  about  whether  we  should  have 
rules." 

^'Rules  are  made  to  be  broken," 
said  Wes. 

"I  seem  to  have  heard  that  some- 
where before,"  said  Cap.  "I  insist, 
though,  that  they  are  to  be  broken 
only  when  something  is  to  be 
gained  by  doing  so— at  least  in  this 
dealership.  We've  got  to  make  sure 
that  breaking  the  rule  is  going  to 
do  us  more  good  than  observing  it 
—both  today  and  in  the  future." 

Xou  know,"  said  Lou,  rolling  a 
cigar  between  his  fingers,  "that  Tt- 
minds  me  of  a  guy  I  used  to  play 
table  tennis  with  when  I  was  young 
and  didn't  have  so  much  beef  io 
lug  around.  I  was  always  better 
than  he  was,  but  I  never  could  beat 
him.  Every  time  I  took  the  lead, 
he'd  change  the  rules." 

Cap  smiled.  "I  know  about  that, 
too,"  he  said.  "Nobody  ever  knows 
quite  where  he  stands  because  ev- 
ery situation  is  handled  according 
to  how  the  boss  feels  at  the  mo- 
ment. We  don't  want  that  here. 
On  the  other  hand,  we  don't  want 
to  let  ourselves  get  stymied  by  silly 
rules. 

"It's  like  refusing  to  hire  a  red- 

^OTOR,  December  1961 


headed  mechanic  because  the  last 
one  you  hired  cleaned  out  the  parts 
shelves  before  he  quit.  Or  refusing 
to  order  any  more  two-door  wagons 
because  you  got  stuck  with  a  few 
last  year. 

"All  I'm  saying  is  that  there  is  a 
time  to  follow  a  rule  and  a  time  to 
break  it.  If  you  make  it  a  rule  to 
follow  the  rules,  you'd  better  be 
mighty  sure  the  rules  are  sound. 
If  you  have  a  policy  against  grant- 
ing credit  in  the  shop,  you  want  to 
make  certain  you  can  get  all  the 
repair  work  you  need  or  want  be- 
fore you  start  scaring  ofiE  customers 
who  may  have  flawless  credit  but 
too  little  cash  at  the  moment." 

"You  just  said,"  objected  Wes, 
"that  it  isn't  smart  to  change  the 
rules  to  meet  temporary  conditions, 
or  words  to  that  effect." 

JL  did  and  that's  what  I'm  saying 
about  credit.  My  rule  would  be  to 
refuse  anybody  credit  unless  I  was 
reasonably  sure  I  could  make  more 
money  by  granting  it.  I  would  have 
a  rule  against  wholesaling  cars— as 
we  do  have— unless  the  time  came 
when  conditions  made  it  unprofit- 
able to  follow  the  rule. 

"In  some  locations,  dealers  sim- 
ply have  to  wholesale.  People  jn 
their  area  don't  buy  secondhand 
cars.  That  wouldn't  stop  me  from 
retailing  a  piece  if  some  buyer  hap- 
pened to  want  it." 

"I  don't  know  what  you  would 
call  it,"  said  Wes,  "but  I  would  call 
that  kind  of  operation  playing  it 
by  ear." 

"Terms,"  said  Cap,  "aren't  near- 
ly so  im{X)rtant  as  making  a  profit. 
Unless  the  rule  infraction  seems 
likely  to  kick  back  on  you  at  some 
future  time,  I'd  say  it  was  justi- 
fied." 

Urr\ 

X  hen  you  think,"  said  Lou,  "I 

oughta  unload  our  stock  of  used 
cars  on  some  wholesaler?" 

"That  is  for  you  to  decide,"  said 
Cap.  "Wes  says  he  can  sell  more 
new  cars  when  we  aren't  loaded 
down  with  used  stuff.  Why  don't 
you  two  get  together  and  decide 
whether  we  can  make  more  money 
by  selling  a  few  extra  new  cars 
than  we  can  by  holding  all  our 
used  cars  for  retail?" 

"You  mean  we  gotta  agree  on 
somethin'?"  exclaimed  Lou. 

"That's  how  wars  start,"  said 
Wes. 

MOTOR,  December  1961 


"These  sword-rattling  statesmen 
wouldn't  wrangle  so  long,"  said 
Cap,  "if  they  had  somebody  over 
them,  telling  them  to  agree— or 
else." 

Wes  and  Lou  exchanged  glances. 

"Somehow,"  said  Wes,  "I  never 
felt  more  in  the  mood  for  a  good 
compromise." 

"Me,  too,"  said  Lou. 

—Edward  Ford 

Next  month— C2ip  learns  the  trade- 
in  ofiEer  must  be  exciting. 

NOW  TURN  BACK  TO  PAGE  37 


Robert  Bosch  Marks 
75th  Anniversary 

Robert  Bosch  founded  his  com- 
pany 75  years  ago  in  Stuttgart,  Ger- 
many, with  only  a  mechanic  and  an 
apprentice.  Today  the  firm  employs 
some  7S,000  people  in  factories, 
sales  organizations,  associate  and 
subsidiary  companies. 

The  firm  manufactures  batteries, 
starters,  spark  plugs,  headlamps, 
horns,  windshield  wipers  and  elec- 
tric tools,  as  well  as  refrigerators 
and  appliances. 


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compared  to  the  cost  of  a  com- 
pletely new  lift. 

VERSATILE  LIFT— With  the  FP-46 
you*ll  be  able  to  handle  cars 
faster,  do  service,  repair  and  re- 


placement jobs  that  just  aren't 
possible  with  a  Roll-On  or  Free- 
wheel type  lift.  The  FP-46  is 
today's  most  versatile  lift  with  a 
wide  range  of  pick-up  adjust- 
ments to  accommodate  all  car 
frame  styles.  The  easily  installed 
conversion  superstructure  is  avail- 
able for  Rotary  and  other  make 
lifts  built  since  World  War  11. 


MAIL  COUPON  TODAY  FOR  MORE  INFORMATION 


ROTARY  LIFT  DIVISION 
Dover  Corporation 


"n  EEOlSi^    Dover  Corporation,  Rotary  Lift  Division 
d_l55*a?/    1111  Kanias,  Memphb  2,  Tcnn. 

Please  send  information   on   the  Rotary  FP-46  con* 
version  superstructure. 

fintnpany 
A/Mr*HM 


V^ 


2  NEW  HOYT  METERS  for  Testing 
ALTERNATORS 

CIRCUIT  TESTER  AND  OHMMETER 
Hoyt  Model  666 

IdMl  for  testing  Altttnaton,  Diode*,  Rocti- 
fi«n  and  Tniiuiaton.  Combined  quality,  com- 
poctneM  mad  clear  readability.  Two  teparate 
sockets  for  Low  and  High  ohm  scales. 


ALTERNATOR  VOLT  METER 
Hoyt  Model  614  OR 

Solves  the  mechanic's  growing  problems  with  the  new 
Alternators.  Sturdy,  low  cost,  podcet  sice  meter  .  .  . 
gives  quick,  clear,  accurate  readings— 1  to  18  Volts— 
AC  and  DC  Voltages. 

Blinkins  Li{kts  on  the  Dash 
Don't  Tell  All! 

Just  an  indication  of  GOOD  or  BAD 
isn't  enough  .  .  .  especially  if  a  bulb  is 
burned  out.  Cars  need  thb  great,  new 
HOYT  Ammeter-Oil  Pressure  Gauge  Unit 
(#1700)  that  continually  and  meeuralely 
reports  on  engine  lubrication  and  ignition 
systeoM.  And,  it's  priced  right  for  sales- 
action  and  PROFIT! 

Neutral  grey  panel  is  3%"  x  3"  and  com- 
plements all  car  interiors.  Meters  are  2%" 
diameter,  easy-to-rcad,  and  have  narrow 
polished  bezels.  Universal  mounting.  Three 
color,  stocking  counter  display  available. 


e  OIL  PRESSURE  GAUGE 
(O-SO  lbs.)  shows  pounds 
per  square  inch  at  all  oper- 
ating speeds. 

e  AMMETER (60-0-60 amps.) 
shows    battery    charge    and 
discharge     rate; 
current  flow. 


New,  rerUed  editum—METEKS  AND  MOTORS,  fmnumi 
32  pmt*  book  on  prmeticai  motor  tune^p  0nd  electric^  gyg- 
tern  Uitmt  for  every  mechanic.  Only  504^-Write  Dept,  M'12. 

BURTON-ROGERS  COMPANY 

Sales  Division  of 
HOYT  ELECTRICAL  INSTRUMENT  WORKS 

42  Coriofon  StrMt,  Combrid««  42.  Moss..  U.S.A. 


Chains  Reviving  to  Haunt  Dealers 

continued  from  page  23 

operator,  even  the  best  of  the  breed,  has  to  spread 
himself  paper-thin.  He  tends  to  delegate  important 
decisions  to  underlings,  contrary  to  factory  advice 
that  a  dealer  should  exercise  rigid  control  over  his 
entire  operation. 

What  the  factories  fear  even  more  than  absentee 
management  is  the  vast  power  a  small  group  of 
chains  would  hold  over  the  industry  if  they  were  to 
join  forces  in  opposing  Detroit.  If  a  handful  of  high- 
volume  operators  were  to  unite  in  a  boycott  over  an 
extended  period,  the  result  would  be  a  serious  crip- 
pling of  car  production.  Or  if  a  group  of  chains  sud- 
denly decided  to  switch  franchises,  the  factory  for- 
merly represented  by  the  insurgents  would  find  its 
dealer  organization  riddled  with  scores  of  o|>en  points. 

Car  makers  are  cognizant  of  these  threats  and,  for 
their  own  safety,  will  step  in  to  stem  the  resurgence 
of  the  chain  should  the  trend  swing  too  far.  This 
argues  against  chains  replacing  the  conventional  on^ 
outlet  dealer. 

Provides  Check  Against  Chains 

Aside  from  the  "built-in"  danger  to  manufacturen 
in  allowing  the  chain  idea  to  spread  too  far,  faaories 
also  recognize  that  the  single-store  system  of  car 
merchandising  provides  a  check  against  chains  step- 
ping out  of  line.  The  single  store  is  here  to  stay. 

If  history  repeats,  if  the  new  breed  of  mass  market- 
ers follows  In,  the  footsteps  of  predecessors,  Detroit 
won't  have  to  stem  the  tide.  The  chains  will  eventu- 
ally put  themselves  out  of  business. 

The  chains  of  12  years  ago  gradually  degenerated 
to  discount  houses.  They  sold  price,  nothing  more. 
The  higher  their  volume,  the  more  they  discounted. 
And  the  more  they  discounted,  the  more  arrogant 
they  became  in  their  dealings  with  the  public. 

One  network  of  the  early  1950's,  consisting  of  about 
40  stores,  cut  customers  off  with  this  line,  "The 
deals  we  give  are  so  good  there's  nothing  left  for 
makeready,  warranty  or  service.  Take  it  some  place 
else."  At  last  count,  this  operator  was  down  to  two 
stores. 

When  it  came  time  to  trade  for  the  next  car,  diou- 
sands  of  customers  decided  they  wanted  more  than  a 


JOS 


Consul  Capri,  two-passenger  sport  coupe.  A  56.5 
hp  engine  drives  through  four-speed  transmis- 
sion with  choice  of  floor  or  column  shift.  Disc 
brakes  are  used  at  front  and  drums  in  the  rear 

^OTO^,\V5ij«.^bcr  1961 


\ 


discount  deal  on  a  basis  of  buyer  beware.  At  the  same 
time  that  customers  turned  away  from  the  volume  op- 
erators, their  crack  salesmen  began  to  pull  out. 

To  drive  prices  down  to  attain  volume,  the  chains 
had  to  reduce  commissions.  When  deals  became  so 
thin  that  the  man  on  the  floor  was  lucky  to  wind  up 
with  $10  or  $15  per  deal,  with  no  chance  of  getting  a 
repeat  sale  or  referral  business,  salesmen  walked 
out.  The  chains  had  had  their  day. 

The  solid  dealer  doing  business  in  the  traditional 
way  has  faced  this  enemy  before.  Those  who  have 
earned  a  reputation  for  integrity,  fair  prices  and 
fair  treatment  of  the  customer  have  nothing  to  fear 
in  the  comeback  of  the  chain  store. 

THE  END.  NOW  TURN  BACK  TO  PAGE  24 


As  Engineers  See  It 


continued  from  page  31 

radio  installed  in  the  car  would  receive  messages 
transmitted  by  law  enforcement  agencies.  A  portable 
transmitter  located  near  a  flooded  section  of  road, 
for  example,  would  warn  approaching  cars  to  slow 
down  to  a  safe  speed.  Fire  trucks  and  other  emer- 
gency vehicles  could  transmit  radio  signals  warning 
other  traffic  in  the  vicinity,  according  to  Runft. 

An  electronic  car- theft  alarm  would  deliver  the 
thief  right  into  the  arms  of  the  law.  A  concealed 
transmitter  would  go  into  action  automatically  if  the 
car  were  started  by  any  means  other  than  turning  on 
the  ignition  key.  The  signal  would  be  received  by  the 
police,  enabling  them  to  track  dowVi  the  car  immedi- 
ately. 

Car  telephones  will  be  commonplace  within  10 
years,  believes  Runft.  If  they  follow  the  same  trend 
as  automatic  transmissions,  power  steering  and  other 
extras,  the  number  of  car  phones  in  use  will  climb 
from  the  present  18,000  to  5,000,000  within  this 
period.  Telephones  will  be  offered  as  a  dealer-in- 
stalled option. 

Today's  car  phones  have  decoding  systems  which 
make  it  possible  to  select  the  correct  dialing  code  out 
of  51,111  possible  combinations.  By  1970,  it  is  ex- 
pected that  much  smaller  decoders  will  have  a  capac- 
ity of  10,000,000  codes. 

THE  END.  NOW  TURN  BACK  TO  PAGE  32 


Car  Dealer  Profits  Improve 

According  to  the  National  Automobile  Dealers 
Assn.,  car  dealers  improved  their  profit  position  in 
the  third  quarter  of  1961.  Combined  operating  pro- 
fits at  the  end  of  nine  months  averaged  1.1  per  cent 
of  sales,  or  |52  per  new  unit  sold,  compared  with  .9 
j>er  cent,  or  $45  per  car,  reported  at  the  end  of  the 
first  half. 

Wash-out  gross  averaged  |415  for  every  new  car 
sold.  This  compared  with  an  average  of  $399  at  the 
end  of  June.  The  number  of  dealers  who  had  some 
operating  loss  in  the  first  nine  months  averaged  out 
to  22.5  per  cent  of  the  total.  Average  selling  price  of 
used  cars  dipped  from  $758  to  $756. 

MOTOR,  December  1961 


Safety 

is  built 
into  every 


hand 
wasliing... 


Biological  Testing  Proves  the 
Virtual  Absence  of  Toxicity  in 
Creme  Hand  Cleaner 


.economy, 
too! 


Laboratory  tests  recommended  by  the  Association  of  Food 
and  Drug  Officials  of  the  United  States  for  the  appraisal 

of  the  safety  of  chemicals 
in  foods,  drugs  iind  cos- 
metics were  conducted  on 
Go-Jo  Creme  Hand  Cleaner. 
The  tests  confirmed  the 
virtual  absence  of^  subacute 
or  chronic  dermal  or  sys- 
temic toxicity  and  estab- 
lished the  relative  safety 
and  freedom  from  toxic  Irri- 
tants of  Go-Jo. 

Complete  Bacteriologists' 
report  available  on  request! 

IN  PLAIN  TALK,  THIS 
MEANS  YOU'RE  ALWAYS 
ASSURED  THE  FINEST, 
PUREST,  SAFEST  HAND 
CLEANING  MONEY  CAN' 
BUY    WHEN    YOU    USE 

gaja  creme  hand 

CLEANER. 


The  Heavy  Duty  4^ 
pound  Go-Jo  Dispen- 
ser saves  as  much 
as  75%  of  handclean- 
Ing  costs. 


.EARN  HOW,  CALL  YOUR  JOBBER  TODAY  OR  WRITE 


GOJER,  INC. 


fFAcruRER  OF  gojo 


^s^a^ 


Service  Tips 

On  1962  Rambler 


continued  from  page  25 

turns  or,  with  a  new  driven  plate, 
one  and  one-half  turns. 

Next,  loosen  the  lock  nut  on  the 
tow  start  cable.  Turn  the  hex  ad- 
juster to  obtain  a  clearance  of  i/g 
in.  between  the  pivot  and  the 
throw-out  lever;  tighten  lock  nut. 

To  adjust  the  shifting  mecha- 
nism, loosen  the  trunnion  lock  nuts 
from  the  gearshift  rods,  pull  the 


cotter  pins  from  the  trunnions  at 
the  transmission  levers,  and  dis- 
connect the  rods.  Install  a  14  in. 
aligning  pin  in  the  holes  of  the  op- 
erating levers,  with  the  pin  indexed 
in  the  groove  of  the  lever  spacer, 
to  set  the  levers  in  neutral.  Then 
adjust  the  trunnions  on  the  gear- 
shift rods  to  enter  the  transmission 
levers  freely,  and  reassemble. 

The  actuator  cam  switch 
mounted  on  the  steering  jacket 
tube  under  the  instrument  panel 
times  the  clutch  release  to  coin- 
cide   with    the    shift.    Adjust    the 


Some  ignition  parts  deals  offer  "free"  cabinets,  but  the  cost 
of  the  cabinet  is  added  to  the  price  of  the  parts.  But . . . 
GUARANTEED  PARTS  Merchandiser  Cabinets  are  really 
free  to  dealers  with  the  purchase  of  listed  contents.  There 
are  no  strings ...  no  hidden  costs. 

There  are  fifteen  different  Merchandiser  Assortments  with 
carefully  planned  inventories  of  Point  Sets,  Caps,  Rotors, 
Coils,  Condensers  and  other  ignition  parts.  From  them,  you 
can  choose  the  assortment  that  meets  your  needs  exactly. 

GUARANTEED  offers  a  careful  inventory  control  program, 
too,  so  you're  never  out  of  needed  parts.  Get  the  complete 
story  on  GUARANTEED  PARTS,  the  line  that  makes  the  word 

J.       ''Quality"  mean  something.  Ask  your  nearest 
Guaranteed  Parts  Distributor,  or  write  . . . 
OX7A.RA.NTB BD    PARTS    CO.,   IMTC. 
SENECA    FALLS,    NEW    YORK 


CA-633  M«rchandlMr 


vy^ 


switch  on  its  slotted  bracket  to  ob- 
tain a  click  as  the  switch  closes 
when  the  shift  lever  is  moved  out 
of  second  or  high.  Lever  movement 
should  be  equal  coming  out  of  sec- 
ond and  high. 

Adjust  the  cam  stop,  with  the 
shift  lever  in  high,  to  take  up  ap- 
proximately one-half  of  lever  free 
movement.  This  centers  the  slot  in 
lever  over  the  selector  key,  elim- 
inates tension  and  lever  shake. 

A  stall  test  can  be  made  to  de- 
termine whether  the  components 
and  engine  are  of)erating  normally. 
Install  a  tachometer  and,  with  the 
engine  at  normal  opierating  tem- 
perature, drive  the  car  in  high  at 
10  mph.  Open  the  throtdc  wide 
and  apply  the  brake  to  maintain 
the  10  mph  sj>eed.  Under  this  test 
condition  the  tachometer  should 
normally  indicate  975  to  1,125  rpm 
maximum.  If  the  rpm  is  too  high, 
the  clutch  is  slipping. 

Find  the  Cause 

This  can  be  caused  by  improper 
adjustment  of  the  throw-out  lever, 
lever  fork  not  installed  on  throw- 
out  bearing  guide  pins,  low  engine 
oil  level,  or  worn  or  oil-soaked 
clutch  facings.  If  engine  speed  is 
tpo  low,  the  engine  is  not  develop- 
ing normal  power  or  servo  oil  pres- 
sure is  too  high. 

An  oil-pressure  test  is  used  to 
check  valve  and  diaphragm  opera- 
tion. With  oil  and  water  at  normal 
operating  temperature,  install  oil 
pressure  gauge  at  pip>e  plug  loca- 
tion on  valve  and  diaphragm  as- 
sembly. Connect  tachometer  and 
set  idle  at  550  rpm  with  shift  lever 
in  neutral.  Remove  vacuum  hose 
at  manifold  and  plug  manifold 
opening.  Do  not  plug  hose. 

Check  Oil  Pressure 

Oil  pressure  should  read  4.5  to 
6.5  lb.  per  sq.  in.  at  550  rpm,  24  to 
28  lb.  per  sq.  in.  at  1,100  rpm.  and 
45  to  59  lb.  per  sq.  in.  at  2,200  rpm. 
If  less  than  45  lb.  per  sq.  in.  at 
2,200  rpm,  check  for  plugged  vent 
in  diaphragm  body  or  stuck  reg- 
ulator valve  in  control  valve  body. 
If  these  are  normal,  replace  di- 
aphragm assembly.  To  correct 
lower  than  normal  pressure  at  550 
and  1,100  rpm,  free  up  the  pressure 
regulator  valve  or  replace  the  val>'e 
body  assembly. 

To  check  the  air-valve  solenoid, 
remove  it  from  the  mount  and  re- 

^OTO^,  December  1961 


move  the  vacuum  hoses.  With  wires 
connected,  the  shift  lever  in  neu- 
tral and  ignition  off,  the  vacuum 
valve  is  closed  and  it  should  not 
be  possible  to  blow  through  port 
marked  "V."  With  ignition  switch 
on,  vacuum  valve  is  open  and  it 
should  be  possible  to  blow  through 
"V"  port.  Next,  close  port  *'D" 
with  finger  pressure.  It  should  then 
not  be  possible  to  blow  through 
port  "V."  Replace  the  air  valve 
solenoid  if  it  does  not  function. 

Other  possible  troubles  and  their 
causes  are  as  follows: 

No  release— Vacuum  lines  leak- 
ing, actuating  cam  switch  out  of 
adjustment,  throw-out  lever  or  tow- 
start  cable  improperly  adjusted. 

No  engagement  —  Actuating 
switch  defective  or  switch  cam  out 
of  adjustment,  low  engine  oil  level. 

Engine  overspeeds  on  engage- 
ment—Throw-out lever  out  of  ad- 
justment. 

Excessive  creep— Idle  speed  too 
fast. 

Clutch  grabs— Driving  plate  fac- 
ings worn,  glazed,  oil-soaked. 

Excessive  gear  clash  in  first  or 
reverse— Clutch  throw-out  lever  out 


of  adjustment,  incorrect  idle  speed. 

Chatter  —  Clutch  facings  oil 
soaked,  fork  on  throw-out  lever  not 
installed  on  throw-out  bearing 
guide  pins. 

A  change  in  the  automatic  trans- 
mission on  6201  and  6210  series  re- 
places the  vacuum  control  with  a 
cable  control.  Check  the  oil  level 
on  the  6201  in  neutral  with  the 
engine  running;  on  the  6210  with 
the  engine  stopped 

Cable  Adjusted 

To  adjust  the  cable  on  a  6201 
L-head,  with  the  engine  stopped 
and  the  carburetor  off  fast  idle,  re- 
move the  clevis  pin  and  pull  the 
cable  out  toward  the  carburetor. 
Adjust  the  clevis  so  its  hole  just 
lines  up  with  the  hole  in  the  throt- 
tle rod  shaft  and  the  pin  enters 
freely.  On  the  6201  overhead  valve 
engine  and  the  6210,  procedure  is 
the  same  except  that  the  clevis 
should  be  lengthened  one  turn  be- 
fore the  pin  is  installed. 

Pressure  reading  on  a  1,400  rpm 

stall  test  on  a  6201  L-head  should 

be  110  to  130  lb.  per  sq.  in.  On  the 

[continued  on  page  112 


BARBEE 


ADIATO 

EQUIPMENT 
&    SUPPLIES 


SINCE  1920 


Cleaning  tank.  So  effi- 
cient it  Will  pay  for  itself. 
Just  one  of  a  complete 
line  of  equipment  for  the 
radiator  service  trade. 


WHATEVER  YOUR  NEEDS  —  SIIWUES,  EQUrPMENT,  SCHCX)UNG 
Request  Catalog  and  Prke  List,  Convement  Terms 

THE  BARBEE  CO.,  P.  0.  BOX  323M,  LOUISVILLE  1,  KY. 


Tool  Tips 

for  the  Mechanic 

Volkswagen  Generator  and  Axle  Nats 

Use  the  Snap-on®  LDH-462  1%6-in. 
socket  to  handle  the  generator  nuts 
and  axle  nuts  on  the  Volkswagen. 
Socket  is  %-in.  drive  but  can  be  used 
with  ^-in.  drive  wrench  with  a 
Snap-on  LA-12  adapter.  See  page  36- 
37.  Catalog  X. 

Front-End  Suspension  Wrench 

Keep  the  Snap-on  S-8679A  wrench 
m  your  tool  box  to  replace  spindles, 
upper  and  lower  ball  joints,  coil 
springs,  and  upper  control  arms.  Ad- 
justable design  permits  use  of  tool  on 
1954-60  Ford  and  Mercury;  1952-60 
Lincoln;  1957  DeSoto;  1958  Dodge 
and  Plymouth.  Page  78,  Catalog  X. 


NEW  TOOL 


B-1356 

Brake  Shoe  Spring  Tool 

This  tool  removes  and  replaces  the 
brake  shoe  retaining  spring  caps 
on  all  model  cars.  Tool  fits  both  the 
coil  spring  cap  and  the  flat  spring 
cap.  To  remove  the  coil  spring  cap, 
place  tool  over  cap  and  apply 
downward  pressure  and  twist.  To 
remove  flat  spring  cap,  place 
grooved  part  of  tool  over  spring, 
apply  pressure  and  twist.  A  big 
timesaver  for  any  shop  doing  brake 
work.  It's  not  in  your  current  cata- 
log. Order  now  from  your  Snap-on 
man. 


Conruir  Steering  Service 

Many  mechanics  use  the  Snap-on  V-22 
valve  adjusting  tool  with  a  TW-181 
9i6-in.  master  socket  to  adjust  steer- 
ing on  the  1960  Corvair.  Works  like  a 
million.  Pages  72  and  30,  Catalog  X. 

Ford  Vacuum  Control 

Use  the  Snap-on  FCO-24  %-in.  crow- 
foot wrench  to  adjust  vacuum  control 
on  the  1961  Ford  automatic  transmis- 
sion. Also  good  for  tightening  lines  on 
Mercury  power  steering.  Page  24, 
Catalog  X. 

Snap-on  tools  corporatiom 


MOTOR,  Jyecemher  1961 


Service  Tips 
On  1962  Rambler 


continued  from  page  111 

6201  overhead  valve  and  6210  it 
should  be  100  to  120  lb.  per  sq.  in. 
Idle  pressure  in  neutral  at  475  rpm 
is  55  to  62  lb.  per  sq.  in. 

With  the  new  master  brake  cyl- 
inder, the  front  and  rear  brakes 
have  separate  hydraulic  systems. 
The  master  cylinder  has  two  fluid 
reservoirs  and  two  pistons,  with  the 
forward  piston  applying  the  front 


brakes  and  the  back  piston  die  rear 
brakes.  On  the  Bendix  unit  the  two 
pistons  are  operated  in  tandem  by 
a  push  rod,  on  the  Moraine  unit 
the  rear  piston  floats. 

To  bleed  the  master  cylinder  ad- 
equately, when  it  has  been  re- 
moved and  the  brake  lines  have 
not  been  drained,  clamp  the  cylin- 
der horizontally  in  a  vise  and  fill 
with  fluid  to  the  bottom  of  the 
threads.  Depress  the  primary  pis- 
ton fully  with  the  outlet  ports  open 
and  hold  until  the  ports  are  sealed 
with  two  fingers.  Then  release  the 


HAVING  TROUBLE 

SANDING  UNDER 

ACRYLICS? 


Model 


National-Detroit's  Model  "DA"  is  the  answer  to  the  problem 
of  sanding  prime  coats  before  spraying  Acrylics.  This  air  driven 
Sander  will  really  sand  with  fine  abrasive  grits  needed  to  prepare 
prime  coats,  and  to  do  many  other  jobs  normally  requiring  hand 
work.  Because  of  its  unusual  "Dual  Action"  the  Model  "DA" 
will  not  generate  heat . .  .  will  not  load  abrasive.  The  sanding  pad 
is  off  center,  and  revolves  free  and  independent  of  the  driving-head. 
This  gives  a  fine  finish  quickly  and  easily,  with  a  minimum  of 
abrasive. 

For  full  information  write  for  the  New  National-Detroit  Catalog 
or  call  your  jobber. 

M '1^  NATIONAL-DETROIT,  INC. 


»^  ROCKFORD,  ILLINOIS 


^y^ 


piston  and  allow  it  to  return  fully. 
Repeat  six  times  until  a  clear 
stream  of  fluid  is  ejected.  Refill  to 
the  bottom  of  the  threads  and  in- 
stall the  master  cylinder  on  the  car. 
Depress  the  brake  pedal  to  buiki 
up  a  moderate  pressure,  crack  the 
front  brake  outlet  fitting,  and  al- 
low the  pedal  to  go  down  as  far  as 
it  will  go.  Hold  it  down  and 
tighten  the  fitting.  Repeat  for  the 
rear  by  cracking  the  rear  brake  out- 
let fitting.  If  the  top  of  the  pedal 
on  cars  with  manual  brakes  is  less 
than  3  in.  to  the  floor  mat  with  32 
lb.  applied  to  the  pedal,  repeat  the 
cracking  operation.  If  still  less  than 
3  in.,  check  pedal  free  play  and  ad 
just  eccentric  to  obtain  V^-^  in. 
free  play,  measured  at  the  pedal. 

Check  Manual  Brake 

Should  this  not  be  obtainable, 
check  manual  brake  for  presence 
of  rubber  bumper  at  bottom  of 
push  rod  hole.  Additionally,  each 
wheel  brake  adjustment  should  not 
be  looser  than  20  clicks  from  a  tight 
drum  condition,  and  free  pedal 
height  from  the  floor  mat  to  the 
top  of  the  pedal  should  be  a  mini- 
mum of  6  in. 

For  engine  identification  code 
numbers  are  now  prefixed  with  a 
letter  to  designate  the  type  engine 
installed.  On  6  cyl.  engines,  the 
code  number  is  located  on  a  ma- 
chined pad  at  the  upper  left  front 
corner  of  the  cylinder  block.  On 
the  V-8,  it  is  stamped  on  a  tag  at- 
tached to  the  generator-mounting 
bracket.  Prefix  "A"  indicates  the 
L-head  01  series  6,  •'B"  the  alu- 
minum block  engine  for  the  10  ser- 
ies, "C"  the  cast-iron  block  over- 
head valve  engine  for  the  01  and 
10  series,  and  **E"  the  V-8  engine. 

Has  Metal  Bushings 

On  6210-80  models  the  upper 
control  arms  are  attached  to  the 
upper  trunnion  on  the  knuckle 
with  conventional  metal  bushings. 
At  the  inner  ends  they  are  attached 
to  the  mounting  bracket  on  the 
wheel  housing  with  rubber-insu- 
lated bushings  utilizing  an  eccen- 
tric-type caster  and  camber  adjust- 
ment. Adjustment  is  made  from  in- 
side the  engine  compartment.  Rec- 
ommended lubrication  of  the  front 
suspension  is  every  33,000  miles, 
or  3  years,  with  a  sodium-base  lu- 
bricant. 

THE  END.  NOW  TURN  BACK  TO  PAGE  25 

^^TO^.Iif^mbcr  1961 


NSU  Prinz  4  Bows 


Added  to  German  NSU  line  is  this  Prinz  4.  Pow- 
ered by  2  cyl.,  36  hp  rear-mounted  engine,  model 
is  priced  at  $1,598,   East   Coast   ports  of  entry 


What  Detroit  Is  Thinking 


continued  from  page  25 

To  translate  those  vague  phrases  into  dollars  you 
have  to  hark  back  to  a  time  before  World  War  II, 
when  major  car  makers  had  a  figure  on  the  cost  of 
opening  a  new  store.  Using  the  prewar  figure  as  a 
guide  and  allowing  for  inflation,  the  present  price  of 
canceling  one  dealer  and  replacing  him  with  another 
may  run  as  high  as  $25,000  or  $50,000,  depending  on 
the  size  of  the  operation.  j,, 

A  factory  can  get  off  cheaper  than  that  if  the  ex- 
dealer  is  a  voluntary  dropout,  if  the  manufacturer 
does  not  have  to  buy  back  a  lot  of  stock,  parts,  signs 
and  the  like  and  providing  the  replacement  already 
has  a  salesroom  and  a  service  department.  But  some- 
thing in  the  $25,000  to  $50,000  range  is  not  an  un- 
reasonable estimate. 

Pace  Once  Frantic 

Until  a  few  years  ago,  prior  to  the  Good  Faith  Act, 
factories  canceled  dealers  and  signed  new  ones  at 
such  a  rapid  clip  that  dealer  census  departments 
couldn't  keep  up  with  the  changes.  In  some  in- 
stances, factory  field  men  were  empowered  to  disen- 
franchise without  consulting  Detroit. 

The  year  now  closing  has  been  a  period  of  relative 
stability  for  retailers,  giving  factories  pause  to  do 
some  figuring  on  the  cost  of  replacements.  Manufac- 
turers will  not  release  this  information  for  publica- 
tion. But  the  mere  fact  that  Detroit  is  thinking  in 
this  direction  points  to  a  greater  security  for  dealers. 
Playing  checkers  with  dealers  may  have  been  a  fun 
game  a  few  years  ago,  but  at  $25,000  or  $50,000  a 
move,  who  can  afford  it? 

Strike  Forced  Preview » 

Ford  merchants  who  complained  about  the  com- 
pany's "deliberate"  (to  use  the  same  word  employed 
by  company  officials)  showing  of  Fairlane  in  advance 
of  the  dealer  unveiling  date  may  be  able  to  fathom 

[continued  on  page  114 


For  CAR-STARTIl 
power  in  any  weatht 

FSStroi 

BATTERY  CHARGER 


A  CHARGED  bf»<;2 
lasts  one-tMrdlo-aj 

® 


ESStron  battel 
chargers  have 
where  it  count 
in  silicon  recti 
silicone  and  pc 
insulation,  mei 
timers,  rugged 
construction  c 
through.  Costs 
low  because 
unnecessary  fi 
are  omitted. 


Warehouses 
Throughout 
Unitdd   State 
And   Canada 


1.  WS-100  MOBILE  CHARGER 

has  100/60  amp  capacity  at 
6/12  volts.  9-position  switch 
provides  voltage  and  charge 
rate  selection.  Timer  is  her- 
metically sealed.  Wheels  have 
oilite  bearings.  UL  and  CSA 
approved. 


2.  PS-100  PORTABLE  CHARG- 
ER has  same  100/60  amp  ca- 
Facity  and  other  quality 
eatures  of  WS-100  above. 
Charges  a  6  or  12- volt  battery 
in  an  hour  or  less. 


3.  PS-35    SUPER-CHARGER 

has  no  moving  parts.  Full- 
wave  silicon  rectifiers  are 
convection  cooled.  Charges  35 
to  40  amps  on  either  6  or  12 
volts. 


4.  SATI-LITE  is  a  fast-selling 
charger  for  home  use.  No 
mieters,  no  switches,  no  cir- 
cuit breakers.  Charges  bat- 
teries of  any  voltage  ...  6.  12, 
18,  or  24  volts. 


'A 


L 


m 


*For  25  years  ESStron  battery  char 
meant  efficient,  loxv-cost  batteri 
nance.  Now  they  are  better  than 
teen  models,  with  charging  rates 
to  100  amps,  meet  all  needs. 

ELECTRIC    SERVICE    SYSTI 

1350   QUINCY  ST.,   MINNEAPOLIS  13,   ^ 


MOTOR.  December  1961 


Grind 
rods 

and 

mai 

INTH 
BLOl 


Tht  Winona  Cranksltart  Grinder 
has  been  giving  fasi«  accurate  service 
for  over  20  yean.  Now,  wiih  the 
Maifi  Bearing  Attachment  ii  wilt 
also  grind  mam  bearing!^  in  rhe block ! 
A  micrometer  mea^unng  inMrumcnt 
is  available.  Now,  yoa  c^n  do  pre* 
cision  grinding  of  boih  nnain  and 
rod  bearings  without  removing  tbci 
cratvkihafl.  You  can  do  the  whok 
job  in  your  Jhop  for  a  better  profit 
and  better  delivery* 


WRITE  TODAY  for  prices  and  literature! 

WINONA  TOOL  MFG.  CO. 

WINONA,    MINNESOTA,    U.S.A. 


THE  ORIGIMAL  SPRAY  STARTIHG  FLUID* 


•  Starts  diesei  and  gasoline  engines  (from  the 
smallest  to  the  largest)  down  to  65*  F.  below 
zero  •  Starts  in  seconds  •  Eicellent  for  humid 
weather  starting  too  •  Millions  of  cans  sold 

•  Publication  advertising,  free  displays  and 
literature  help  presell  Spray  Starting  Fluid  for 
you. 

*The  inventors  of  spray  starting  fluid.  Patent 

No.  2.948.595 

Sell  the  can  with  the  "balky  donkey"  trademark 


spuY  pmicTS  caipauTiaii 

P.O.  Box  1988  •  Camden  1.  N  J. 


MILLIONS  [LOOinortheSIGN 


ON  SItVta  SHOTS, 
HI«IWAYS,lliWSfAP«$,i 
niEVISION  ANDINYOUtl 
CLASSIFICO  TEUniONI 
DliKTOtT... 


Nationally  Advertised 
BEAR  SIGN  .  .  .  Another 
Reason  Why,  You  make 
more  money  with  BEAR. 
Write  for  Catalog. 


BEAR 

SMafSOMei\ 


M0»rM^.  B»„  DBpl  MB,  Hocfc  Island, 


What  Detroit  Is  Thinking 


\yy^ 


continued  from  page  113 

the  maneuver  by  having  a  fill-in  on  what  went  on  be- 
hind the  scenes. 

Ford  sponsored  six  cross-country  cavalcades  of  the 
car  the  end  of  October,  although  the  dealer  showing 
date  was  not  until  Nov.  16.  The  company  was  moti- 
vated by  several  considerations,  chief  of  which  was  a 
desire  to  throw  Fairlane  against  prospects  for  Che\7 
II.  (Although  Chevrolet  sees  "II"  as  competition  for 
Falcon,  Ford  views  it  as  rival  for  Fairlane.) 

Fairlane  got  off  to  a  late  start  due  to  labor  trouble. 
Ford  hoped  the  pre-preview  would  help  it  over- 
come the  handicap  by  giving  the  car  visibility  with 
customers  who  might  be  looking  at  Chev7  II,  e\en 
though  Ford  dealers  did  not  begin  receiving  volume 
supplies  of  Fairlane  until  this  month. 

Wonder  Car  Season 

This  department  comes  now  to  its  annual  report 
on  the  wonder  car,  a  compilation  eagerly  awaited 
by  a  trembling  Detroit.  The  reason  the  report  strikes 
terror  in  the  hearts  of  industry  executives,  sometimes 
for  as  long  as  three  or  four  seconds,  is  because  of  the 
threat  the  wonder  car  poses  to  the  conventional  au- 
tomobile. 

The  wonder  car  is  a  marvelous  machine,  far  sur- 
passing the  crude,  over-priced  tumbrels  produced  by 
Detroit.  An  ordinary  everyday  wonder  car,  for  exam- 
ple, gets  at  least  50  miles  to  the  gallon— that  is,  if  it 
uses  fuel.  (Many  wonder  cars  run  on  tap  water  or 
mysterious  pills.y'^ 

As  for  the  4,000  to  6,000  mile  oil  change  that  De- 
troit thinks  is  so  hot,  an  average  wonder  car  can  run 
250,000  to  500,000  miles  between  changes.  But  it's  on 
price  that  the  wonder  car  really  outshines  the  De- 
troit product.  The  proposed  list  price  of  a  typical 
wonder  car  is  seldom  higher  than  $1,200.  And  that's 
for  a  full-size  job,  not  a  compact. 

The  only  thing  that  has  saved  Detroit  from  certain 
ruin  is  that  the  wonder  car  is  never  produced.  The 
people  who  conceive  them  send  out  the  word,  enjoy 
a  big  play  in  the  press  and  then  retire  to  paste-up 
their  scrapbooks.  The  next  you  hear  of  them  is  seven 
years  later  when  one  of  the  inside  low-down  maga- 
zines runs  a  first-person  expose  entitled  "Why  Sinister 
Forces  in  Detroit  Blocked  My  Car,  the  Go-Devil 
Barouche." 

Total  Slips  to  Three 

The  past  year  has  not  been  a  prime  time  for  won- 
der cars.  Since  this  poll  was  inaugurated  several 
years  ago,  wonder  cars  have  been  rolling  out  at  a  rate 
of  five  a  year.  This  year's  count  is  down  to  three:  (1) 
A  revolutionary  four-wheel  drive  vehicle  that  a  Brit- 
ish company  has  been  announcing  for  a  dozen  years; 
(2)  A  combination  automobile-airplane  invented  by 
a  man  in  Texas  and,  (3)  An  electric-powered  plastic 
body  number,  worked  up  by  a  firm  in  western  Mich- 
igan. Production  schedules  are  not  yet  firm. 

O.K.,  you  guys— Jack,  Henry,  Lynn,  George,  Sher- 
wood—let's see  you  laugh  that  off. 

THE  END.  NOW  TURN  BACK  TO  PAGE  26 

^OTO^,\^^aKabcr  1961 


Inventory  Can 
Cut  Income  Tax 


continued  from  page  37 

prices,  the  cost  valuation  may  not 
reflect  prevailing  conditions.  It 
may  cost  more  to  replace  the  stock 
than  is  indicated  on  the  inventory 
valuation  and  the  profit  picture 
will  not  be  a  true  valuation  of  your 
inventory. 

The  cost  or  market,  whichever  is 
lower,  method  gives  you  a  low 
value  for  your  inventory  at  the  end 
of  the  period.  It  will  reduce  your 
gross  margin  for  the  past  year  and 
will  increase  it  for  the  coming  year. 
Current  sales  are  charged  with  the 
stock  at  the  lowest  possible  price 
during  the  period. 

When  you  decide  to  use  this 
method  of  inventory  valuation, 
you  will  need  to  set  up  two  values. 
You  must  determine  both  the  cost 
and  the  market  price  for  each  item 
in  stock.  Then,  you  must  select  the 
lowest  of  these  and  use  it  for  your 
inventory  valuation. 

For  instance,  consider  the  follow- 
ing examples: 

Item  A  Cost  .  .$5.00  Market  .  .$7.00 
Item  B  Cost  .  .$1.50  Market  .  .$1.0^ 
Item  C  Cost  .  .$3.50  Market  .  .$3.00 


$10.00 


$11.00 


The  total  of  the  items  based  on 
cost  is  $10  and  on  the  market  value 
it  is  $11.  However,  for  inventory 
valuation  with  this  method,  you 
must  select  the  lowest  price  for 
each  item,  $5;  $1;  and  $3  giving 


MOTOR 

'*This  one  has  practically  no 
mileage  on  it.  The  former 
owner     had     claustrophobia*' 

MOTOR,  December  1961 


you  an  inventory  valuation  of  only 
$9  for  these  items. 

Car  dealers  using  this  method  for 
used  cars  usually  use  the  current 
wholesale  auction  figures  for  the 
cars  to  determine  the  "market" 
value.  The  cost  figure,  of  course,  is 
the  amount  allowed  the  motorist 
on  a  trade-in. 

For  instance,  you  may  allow 
$1,200  on  a  used  car  as  a  trade-in. 
This  is  your  investment  in  the  car 
and,  when  you  use  the  "cost" 
method,  this  is  what  should  be 
used  for  inventory  valuation.  How- 
ever, if  you  are  using  the  "cost  or 
market,  whichever  is  lower" 
method  you  would  value  this  at  the 
current  listings  in  one  of  the  used 
car  auctions.  This  might  be  $950 
even  though  the  book  value  is 
$1,000.  This  is  a  more  stable  figure, 
but  the  auction  figures  represent 
the  day-to-day  price  quotations  on 
various  makes  of  used  cars. 

Easier  to  Take 

Retail  valuation  is  perhaps  the 
most  popular  method  of  inventory 
for  parts  and  accessories  with  ei- 
ther car  dealer  or  garage.  It  is  eas- 
ier to  take,  easier  to  compute,  and 
gives  a  true  picture  of  the  value  of 
the  parts  and  accessory  inventory. 

With  the  retail  inventory  valua- 
tion method,  you  count  and  list 
your  parts  stock  at  its  retail  value. 
For  instance,  you  check  the  retail 
price  listing  on  all  parts  bins  and 
value  your  inventory  accordingly. 

When  the  parts  and  accessory 
inventory  is  complete,  the  exten- 
sions are  made  and  totals  deter- 
mined for  the  retail  value.  Next, 
you  translate  this  to  a  cost  figure 
for  determining  your  profits  for  the 
year. 

Reduces  Valuation 

For  instance,  if  the  total  of  your 
parts  and  accessory  inventory  based 
on  the  retail  valuation  is  $10,000, 
you  reduce  this  by  the  amount  of 
your  average  markup.  For  instance, 
if  you  double  your  cost  on  your 
stock,  your  inventory  would  be 
$5,000  at  cost.  Or,  if  you  obtain  a 
35  per  cent  markup  on  the  aver- 
age, you  would  reduce  the  $10,000 
retail  valuation  by  this  amount. 

First-in-first-out  as  an  inventory 
valuation  method  is  based  on  the 
assumption  that  the  first  stock  pur- 

[CONTINUED  ON  PAGE  116 


^i 


^C#RS 
HAVESTliteiP 
T  RISER  VALVES 


Recent  survey  points  up 
strong  need  for      - 
PART- EASE®       ■ 
lubrication  SERVICE 

A  survey  among  representative 
service  stations  and  car  dealers 
showed  that  nearly  one  out  of 
tTcry  two  cars  checked  wasn't 
getting  top  engine  performance 
and  economy — becaase  of  stuck 
heat  riser  valves  I 

What  can  you  do?  Check  the 
beat  riser  valve  with  every  lube 
and  tune  up — and  apply  PABT* 
EASE  Looaener&  Lubricant  when 
needed.  PARTEASE  is  a  new 
type  of  loosener  and  lubricant^ 
made  especially  for  manifold  heat 
control  valves.  It  cuts  through 
lead  and  carbon  deposits  that 
cause  sticking;  frees  the  valve; 
and  keeps  it  working  properly. 
Prevents  sticking,  gumming  and 
rust  from  lube  to  lube.  Always 
tue  PART  EASE  — it  'TAKES 
APART . . .  KEEPS  APART." 

Doi«'t  let  this  important  point 
of  service  go  overlooked!  Use 
PART-EASE  and  insure  more  care- 
free miles  foryour  customer's  cars. 


MOTOR  Again  Wins  Award  of  Merit 

MOTOR  Magazine  again  has  received  an  Award  of  Merit  in  the 
editorial  competition  conducted  annually  by  Industrial  A^rketing. 
The  publication's  23d  yearly  award  was  given  MOTOR  for  the  out- 
standing single  issue  during  the  period  ended  last  June  30  in  the 
merchandising,  trade  and  export  paper  division.  It  was  based  on 
motor's  October,  I960,  issue,  the  special  Detroit  automobile  show 
number. 

The  award  was  MOTOR'S  sixth  in  the  last  nine  years.  It  has  re- 
ceived other  awards  for  best  single  issues,  for  graphic  presentation, 
and  for  outstanding  single  articles. 


July  10 
Oct.  10 


12 
12 


$2.00 
13.00 


Inventory  Can 
Cut  Income  Tax 


continued  from  page  115 

chased  was  the  first  stock  sold. 
Thus,  the  stock  on  hand  at  inven- 
tory time  is  the  stock  most  recently 
purchased. 

FIFO  inventory  valuation  does 
not  work  too  well  for  new  or  used 
cars.  There  is  considerable  varia- 
tion of  the  different  models  in  stock 
to  set  up  a  unit  control  for  each 
new  car,  for  instance.  Different  ac- 
cessories will  change  the  price  of 
the  new  car  and  will  further  com- 
plicate the  inventory  and  stock 
control  work  when  this  method  is 
used. 

To  use  the  FIFO  method,  you 
will  need  to  maintain  unit  control 
records  that  also  indicate  the  cost 
price  of  each  purchase.  Then, 
when  you  take  your  inventory,  you 
work  back  from  the  latest  cost  un- 
til the  quantity  of  stock  is  valued 
on  the  inventory. 

Consider  this  example  in  apply- 
ing the  FIFO  method  of  inventory 
valuation: 

Purchases  Cost 

Jan.  1                     24  $1.00 

Apr.  10                  12  $1.50 

May  28                  12  $2.00 

Oct.  20                    6  S3.00 

If  the  inventory  count  on  Dec. 
31  reveals  that  there  are  20  of  these 
items  in  stock,  your  valuation 
would  be  handled  in  this  way: 

6  @  $3.00 $18.00 

12  @  $2.00 $24.00 

2  @  $1.50 $  3.00 

20  $45.00 

Since  it  is  the  objective  of  mer- 
c/ran€f/s/n£^  to  self  the  old  stock  first. 


this  inventory  method  has  many 
advocates.  It  is  complicated  to  cal- 
culate, however,  because  unit  con- 
trol records  must  be  maintained 
and  several  extensions  must  be 
made  on  most  items  in  stock. 

Last-in-first-out  has  come  in  for 
more  and  more  attention  recently. 

This  method  charges  current 
costs  against  current  sales.  Thus,  it 
prevents  profits  frOm  being  over- 
stated. Overstated  profits  mean  that 
there  is  an  overpayment  of  taxes. 
And,  since  taxes  must  be  paid  in 
cash,  a  firm  may  find  itself  without 
adequate  cash  to  replace  stock  due 
to  overpayment  of  taxes. 

For  instance,  consider  this  exam- 
ple in  applying  the  LIFO  method  of 
inventory  valuation: 


Purchases 

Ctost 

Jan.  10 

12 

$1.00 

Mar.  15 

6 

$1.50 

If  the  inventory  count  on  Dec 
31  reveals  that  there  are  20  of  these 
items  in  stock,  your  valuation 
would  be  handled  this  way: 

12  @  $1.00 $12.00 

6  @  $1.50 $  9.00 

2  @  $2.00 $  4.00 

20  $25.00 

As  you  can  see,  the  LIFO  valua- 
tion method  gives  a  lower  value 
than  the  FIFO  in  periods  of  rising 
prices.  But,  when  prices  are  fall- 
ing, the  FIFO  method  gives  the 
lower  value. 

LIFO  has  plenty  of  income  tax 
advantages  for  an  automobile 
dealer  or  repairshop  during  times 
of  rising  prices.  However,  when 
prices  fall,  the  reverse  is  true. 

Each  of  the  five  approved  inven- 
tory valuation  methods  will  give  a 
different  result  for  the  same  physi- 
cal stock  count.  Thus,  your  profit 
will  be  different  def>ending  on  the 
inventory  method  selected  for  your 
inventory  valuation. 

As  mentioned  earlier,  the  Inter- 
nal Revenue  Service  requires  you 
•itt'be  consistent  in  your  inventory 
valuations  from  year-to-year.  How- 
ever, you  can  request  a  change 
from  your  present  method  if  you 
feel  that  another  method  would  fit 
your  operation  better. 

THE  END.  NOW  TURN  BACK  TO  PAGE  38 


Puzzled  by  Self -Ad justing  Brakes?  .  . .  continued  from  page  41 


moving  in  reverse,  servo  action 
forces  the  primary  shoe  against  the 
anchor  pin.  The  same  action,  plus 
hydraulic  pressure,  pushes  the  up- 
per end  of  the  secondary  shoe  away 
from  the  anchor  pin.  Such  move- 
ment causes  the  cable  to  pull  the 
adjusting  lever  upward.  This  lever 
is  in  contact  with  the  adjusting 
screw  star  wheel. 

If  the  shoes  move  far  enough, 
the  lever  will  rise  sufficiently  to 
pass  over  the  end  of  the  tooth  on 
the  star  wheel  and,  on  brake  re- 
lease, will  turn  the  star  wheel  one 
notch.  This  action  cannot  take 
place  when  a  car  is  braked  while 
moving  forward  because  the  sec- 
ondary shoe  is  forced  toward  the 
anchor  and  there  is  no  raising  of 
the  adjustment  lever. 


Procedures  for  servicing  self-ad- 
justing brakes  are  not  baffling.  But 
there  are  a  few  precautions. 

On  most  models,  after  the  shoes 
have  been  fixed  to  the  backing 
plate  with  the  hold-down  pins,  and 
the  adjuster  screw  has  been 
threaded  all  the  way  in  and  in- 
stalled, the  cable  guide  is  fitted  to 
the  web  of  the  secondary  shoe. 
With  the  cable  eye  attached  to  the 
anchor  pin,  the  pull-back  springs 
are  installed  in  the  usual  manner. 
The  cable  is  then  fed  around  the 
guide  and  is  attached  to  the  adjust- 
ing lever,  which  is  also  hooked  to 
the  web  of  the  secondary  shoe.  The 
lower  pull-back  spring  is  then  at- 
tached from  the  lever  to  a  hole  in 
the  primary  shoe  web. 

Cadillac  uses  a  long  lever  arm 

NlOTOTk.\^^aEn&«  1961 


instead  of  a  cable.  This  arm  is  at- 
tached to  the  secondary  shoe  and 
pivots  to  turn  the  adjusting  screw. 
An  extra  hold-down  pin  is  added 
to  the  primary  shoe  in  place  of  the 
adjustment  lever  pull-back  spring 
found  on  other  cars. 

After  assembly,  check  the  opera- 
tion of  the  lever  by  pulling  on  the 
cable.  Each  pull  and  release  should 
advance  the  star  wheel  one  notch. 

To  assure  eflftcient  operation  of 
the  automatic  device,  proper  lubri- 
cation must  be  applied  to  all  con- 
tact points  on  the  backing  plate 
and  to  the  cable  guide.  The  lubri- 
cant must  be  a  high-temperature 
type  and  applied  sparingly. 

The  repairman  must  also  be 
careful  to  reinstall  the  adjusting 
screw  assembly  on  the  same  wheel 
it  came  off.  Interchanging  these  as- 
semblies from  one  side  of  the  car 
to  the  other  would  cause  the  brake 
shoes  to  retract  rather  than  expand 
each  time  the  automatic  adjusting 
mechanism  operated.  A  good  rule 
to  follow  is:  If  the  adjusting  screw 
has  a  left-hand  thread,  it  belongs 
on  the  right  side  of  the  car  and 
vice  versa. 

Screws  Are  Grooved 

Adjusting  screws  on  Ford  carrT' 
are  grooved  with  two  lines  to  indi- 
cate that  they  belong  on  the  right 
side  and  one  line  for  the  left.  These 
cars  also  have  the  adjusting  lever 
marked  "R"  and  "L."  Cadillacs 
have  one  groove  on  the  adjusting 
screw  to  indicate  that  it  belongs  on 
the  right,  two  grooves  for  the  left. 

Oldsmobile  marks  only  the  right 
side  assembly  with  four  grooves 
and  cautions  that  the  sprocket  end 
of  the  screw  must  be  toward  the 
rear  on  all  wheels. 

Rambler  and  Dodge  have  no 
special  identification. 

Use  Brake  Spoon 

After  a  brake  job,  an  initial  ad- 
justment must  be  made  before  road 
testing.  This  should  be  done  with 
a  good  brake  spoon  and  not  a 
screwdriver  or  putty  knife.  Burring 
or  chipping  of  the  notches  will  in- 
terfere with  the  operation  of  the 
self-adjusting  lever. 

The  star  wheel  may  be  turned 
in  the  usual  manner  until  the 
brake  shoes  drag  against  the  drum. 
To  back  off,  it  is  necessary  to  dis- 
engage the  adjuster  lever  from  the 
star  wheel.  This  can  be  done  with  a 


thin  screwdriver  or  awl  inserted 
through  the  backing  plate  slot  and 
held  against  the  lever.  Pressure  ap- 
plied against  the  lever  will  release 
the  star  wheel  and  allow  backing 
off  until  a  correct  adjustment  is 
achieved. 

Cadillac  does  not  provide  a  slot 
in  the  backing  plate.  Initial  adjust- 
ment can  be  made  with  a  brake 
spoon  through  a  slot  in  the  drum. 
In  this  case,  a  small  wire  hook  can 
be  used  to  pull  the  adjusting  lever 
away  from  the  star  wheel  while 
backing  off. 


When  the  car  is  on  the  floor, 
check  the  brake-pedal  height.  Be 
sure  the  brakes  are  functioning. 
Then  drive  the  car  continuously  in 
reverse,  making  seven  or  eight  brake 
applications.  This  will  equalize  the 
adjustment  on  all  four  wheels  and 
assure  correct  pedal  height.  If  the 
self-adjuster  does  not  operate,  re- 
move the  drums  and  check  cable 
alignment  in  the  guide,  alignment 
of  the  lever  and  star  wheel  sprock- 
ets and  all  parts  for  freedom  of 
movement. 

THE  END.  NOW  TURN  BACK  TO  PAGE  42 


dial-i-sizi 


V'v 


ptoi  out 


t>x  M*«f  m.  f  J 


<^ 


Now4l 


DORMAN 


VU-PARTS^ASSORTMENTS 

• . ,  of  constantly  used  bright-plated  fasteners  and  pares  at  your  fingcf*ti(] 
These  handy  transparent  cans  concatn  at  least  six  sizes,  t^ch  in  its 
marked  compartment^  of  popular  hardware  items  induding: 


Cotter  Pins 
Stove  Bolts 
Lock  Washers 
Metal  Screws 
Throttle  Rod  Clips 


Woodruff  Keys 
Drain  Keys 
Molding  Clips 
Trim  Screws 
Flat  Washers 


Hex  Nuts 
Cap  Screws 
Machine  Screws 
Machine  Screw  Nuts] 
Speed  Nuts 

There  are  25  other  Vu-Part$  Assortments,  alt  with  revolving  styren^ 
irnierlid  to  **Dtat*A'Size'*  and  pour  out  as  needed.  Ac  leading  automoci^ 
wholesalers  everywhere* 


TK«.  Q,t««kliti»  Ut 


w%m 


,TK«f 


.4sy 


to  Fif 


iS^ 


«nC   .   C^NtlHNAtr    ll«    OMtO    »    lot  hnt»' 


MOTOR,  December  1961 


W\ 


Service  on  New 
Fairlane,  Meteor 


continued  from  page  39 

rear  on  the  left  bank.  Do  not  at- 
tempt to  install  a  ring  in  the  top- 
most groove  in  the  piston.  This 
groove  is  designed  to  function  as  a 
heat  barrier. 

Alignment  of  the  intake  mani- 
fold with  the  block  and  heads  is 
important,  if  oil  leakage  is  to  be 
avoided.  After  torquing  cylinder 
head  bolts  to  65-70  Ib.-ft.  with  oiled 


threads,  install  intake  manifold 
end  seals  and  gaskets.  Insert  a  guide 
pin  in  the  manifold  bolt  hole  in 
one  front  corner  of  the  block  and 
another  in  the  rear  corner,  diagon- 
ally opposite.  Pins  may  be  made 
by  sawing  the  heads  ofiE  of  bolts  of 
the  same  diameter.  Install  the  mani- 
fold and  all  bolts  except  the  two 
in  the  guide  pin  holes.  Remove  the 
guide  pins,  install  the  proper  bolts 
in  their  places  and  torque  all  bolts 
to  12-15  Ib.-ft.,  starting  from  the 
center  and  working  toward  the 
ends. 


'^^"i^m 


QUICK  REMEDY  FORJu^iE-uP-PHOB/A 
Complete  PACCO  tune-up  kits 

Every  Pacco  Carburetor  Tune-Up  Kit  contains  step- 
by-step  instructions  for  the  carburetor  your  customer 
is  working  on  . . .  plus  service  tips  and  changes,  and  a 
clear  diagram  of  every  part.  He  tunes  carburetors 
expertly— and  makes  good  money  doing  it. 


Which  means  you  make  money,  too— selling  Pacco. 
Moral:  Prescribe  Pacco  complete  tune-up  Kits. 

PRECISION  AUTOMOTIVi  COMPONENTS  COMPiUiY 

Ballwin,  Missouri 


r 


Tune-up  of  the  new  V-8  follows 
regular  Ford  practice.  Spark  timing 
is  set  with  the  distributor  vacuum 
line  disconnected.  Initial  timing  is 
6  deg.  BTDC.  Timing  may  be  ad- 
vanced beyond  this  setting  by  road- 
testing  the  car,  finding  the  point  at 
which  the  engine  detonates  on  ac- 
celeration, then  retarding  the  spark 
just  enough  to  eliminate  the  ping. 
Maximum  advance  should  ne\'€r 
exceed  11  deg. 

Breaker  point  setting  is  .014  to 
.016  in.  and  dwell  is  26  to  28^4  deg. 
Centrifugal  advance  starts  at  525 
distributor  rpm  and  reaches  its 
maximum  of  12  to  ISi^  deg.  at 
2,000  rpm.  Vacuum  aclvance  be- 
gins at  5  in.  of  mercury.  Maximum 
is  7i/4  to  10^4  deg.  at  18  in.  The 
18mm  spark  plugs  require  a  gap 
of  .032  to  .036  in. 

Idle  Speeds  Given 

Idle  speed  with  manual  trans- 
mission is  550  rpm  for  the  6  and 
500-525  rpm  for  the  V-8.  With  au- 
tomatic  transmission  in  Drive,  idle 
speed  should  be  525  rpm  for  the  6 
and  475-500  rpm  for  the  V-%,  On 
6  cyl.  engines  with  positive  crank- 
case  ventilation  systems,  idle  speed 
should  be  50  rpm  higher  with  ei- 
^-;ther  transmission. 

Cars  equipped  with  power  steer- 
ing have  an  idle-speed  compensator 
to  prevent  stalling  when  the  wheeh 
are  turned  all  the  way  in  either 
direction.  When  the  power  steer- 
ing pump  develops  maximum  pres- 
sure, a  control  valve  forces  a 
plunger  against  the  throttle  link- 
age bellcrank,  opening  the  throttle 
enough  to  com{>ensate  for  the  ex- 
tra load  and  maintain  normal  idle 
speed. 

Check  Clearance 

Clearance  between  the  plunger 
and  the  actuating  tab  should  be 
checked  and  adjusted,  if  necessary, 
whenever  idle  speed  is  set.  To  make 
the  adjustment,  loosen  the  jam 
nuts  on  each  side  of  the  plunger 
bracket,  then  start  the  engine. 
With  wheels  in  the  full-turn  posi- 
tion, measure  the  clearance,  whidi 
should  be  %6,  or  .1875,  in.  Turn 
the  plunger  cartridge  forward  to 
decrease  clearance  or  backward  to 
increase.  Check  to  see  if  idle  speed 
is  normal  with  steering  against  the 
stop.  If  not,  readjust  the  plunpr 
to  get  the  specified  speed.  Never 
keep  the  steering  linkage  against 

MOTOTk,\Ve«aiber  1961 


stop  for  more  than  15  seconds, 
^n  the  adjustment  is  correct, 
ten  the  jam  nuts, 
he  thermostatic  spring  in  the 
imatic  choke  is  adjustable  for 
ion.  In  production,  the  short 
;  of  the  small  torsion  spring  is 
ed  in  the  center  prong  in  the 
le  housing.  If  the  mixture  is 
rich  immediately  after  starting, 
tang  should  be  moved  to  the 
t  prong.  When  the  mixture  is 
,   move   the   tang   to   the   left 

Fuel  Filter  New 

he  new  fuel  filter  has  an  ele- 
it  which  requires  replacement 
y  30,000  miles.  If  there  is  any 
cation  of  fuel  starvation,  in- 
:t  the  filter  for  clogging.  To 
ige  the  element,  unscrew  the 
sing  and  throw  away  the  old 
lent  and  gasket.  Clean  the 
sing  in  solvent.  Coat  a  new  gas- 

with  light  engine  oil,  install 
gasket  and  element  and  screw 
the  housing.  Start  the  engine 

check  for  leakage, 
uel  pump  pressure  is  Si/^  to  5i^ 
Eor  the  6  and  4  to  6  lb.  for  the 
Minimum  volume  is  1  pt. 
lin  30  seconds  at  500  rpm  for 
6  and  1  pt.  within  20  seconds  at 
same  speed  for  the  V-8. 
airlanes  and  Meteors  equipped 
1  manual  transmissions  have  an 
rlock  to  prevent  shifting  into 

or  reverse  until  the  clutch  is 
y  released.  If  there  is  difficulty 
ihifting  into  first  or  reverse,  or 
liese  gears  can  be  clashed  with 
clutch  engaged,  check  the  inter- 
L  adjustment. 

Check  Pedal  Travel 

irst  be  sure  that  clutch  pedal 
travel  is  14 6  ^o  1%^  in.  and 
t  total  travel  is  6^  to  6^  in. 
m  disconnect  the  interlock  shift 
at  the  clutch  equalizer  bar. 
h  the  transmission  in  neutral, 
ist  the  position  of  the  interlock 
hat  it  fits  snugly  over  the  tooth 
the  low-and-reverse  shift  lever, 
meet  the  interlock  shift  rod  to 
equalizer  bar  and  adjust  the 
;th  of  the  rod  by  sliding  the 
:  in  the  elongated  hole, 
/hen  the  rod  is  adjusted  cor- 
ly,  the  interlock  should  disen- 
e  from  the  shift  lever  when  the 
ch  is  fully  released  and  the 
al  has  moved  into  the  over- 
'el  range.  Tighten  the  adjusting 

TOR,  December  1961 


nut  and  check  the  operation  of  the 
interlock. 

Front  suspension  of  the  two  cars 
is  similar  in  general  design,  with 
coil  springs  mounted  above  the  up- 
per control  arms.  Although  the 
construction  and  mounting  of  the 
lower  control  arm  on  the  Meteor 
differs  from  that  of  the  Fairlane, 
procedure  for  setting  caster  and 
camber  is  the  same  for  both  cars. 

No  shims  are  used  for  adjusting 
front  wheel  alignment.  Elongated 
holes  in  the  upper  control  arm  in- 
ner  shaft   allow   the   shaft    to   be 


moved  in  or  out  to  alter  caster  and 
camber.  Loosen  the  inner  shaft 
bolts  two  or  three  turns,  then  turn 
the  wheels  to  the  extreme  right 
and  left  to  free  the  upper  arm.  Re- 
turn the  wheels  to  the  straight- 
ahead  position.  Tighten  the  bolts 
until  they  are  just  snug,  not  tight. 
When  the  front  end  of  the  upper 
arm  is  moved  outward  or  the  rear 
end  is  moved  inward,  positive 
caster  is  increased  and  negative 
caster  decreased.  When  the  rear 
end  is  moved  outward  or  the  front 
[continued  on  page  120 


Good  Money 

REPAIRING 
RADIATORS! 


K?J 


m 


A  real  opportunity  await 
someone  in  your  area  to  cash 
in  on  the  growing  volume  of 
radiator  servicing.  Why  not 
YOU?  Consider  these  facts: 


1  ■  i  III 


•  The  high  pressure  in  todasr's  auto  cooliiig-systein 
demands  more  frequent  radiator  servicing. 

•  8S%  of  all  radiators  over  a  year  old  are  partly 
plugged  —  need  cleaning.  Many  need  repairing. 

•  The  number  of  autosy  trucks  and  tractors  in  your 
area  increases  every  jrear. 

PROFITS*   ^>000-$8,000-$10,000  additional  a  year  reported 
rnvrii  J.  y^  many  Inland  shops  and  departments. 

milPMENT*  ^'^^t  world's  largest  radiator  equipment 
cvwirifiKiii.  mfgr.,  offers  a  complete,  modem  line.  Every- 
thing to  test,  clean,  repair  and  recore  radiators. 

TRAIMNfi*  ^^^  ^^  yoyjx  man  admitted  without  cost  to  our 
inMimnu.  factory  school  for  complete  training  in  radi- 
ator work.  Continuing  merchandising  and  selling  aids. 

DAYIiCilT  DIAM.  Equipment  available  on  Inland's 
rAimuil  rmn.  -pays-For-Itself"  payment  plan .. . 
enables  you  to  pay  from  profits.  Mail  coupon  today. 


TTTTFTr^ 


INLAND 


MANUFACTURING 
COMPANY 

Dept.  M-12,     1108  Jackson  St.,  Omaha  2,  Nebr. 

"Afe/7  Coupon  Now!  -■—■■■— ■■ 

mUUID  MF6.  CO^  Dipt  M-12. 1108  ilaelnoii  St.  Omaha  2,  Nt br. 
Pl«as«  w&nd  U—  32-pf.  book  dMCflbina  •quipment  school. 


(PLEASE  PRINT) 


ADDRESSL 


-ZONE STATE- 

^TITIE 


mt%  yM  MM  Ol9Wlnlin%%  VMMMR  ^M|^ik\ 


^Am       \>w''*^'^ 


W^ 


Service  on  New 
Fairlane  Meteor 


continued  from  page  119 

end  inward,  positive  caster  is  de- 
creased and  negative  caster  in- 
creased. 

Whenever  the  arm  is  moved  out- 
ward, positive  camber  is  increased 
and  negative  camber  decreased. 
Moving  it  inward  decreases  posi- 
tive camber  and  increases  negative 
camber. 

While  an  experienced  front-end 


man  can  set  caster  and  camber 
without  additional  equipment,  a 
special  tool  incorporating  adjust- 
ing screws  is  available  to  simplify 
the  job  of  moving  the  arms  just 
the  right  amount. 

After  adjustment  is  completed, 
tighten  the  bolts  to  115  to  135  Ib.- 
ft.  and  recheck  the  setting.  Speci- 
fied caster  is  0  deg.,  plus  or  minus 
V2  ^^g-  Camber  is  ^  deg.  positive 
plus  or  minus  i/^  deg. 

Shock  absorbers  are  removed  and 
replaced  in  the  same  manner  as  in 
the  Falcon  and  Comet.  The  front 


shocks  and  upper  brackets  art 
taken  out  through  the  engine  com- 
partment. Upper  retaining  nuts  for 
the  rear  shock  absorbers  can  be 
reached  after  removing  access  ew- 
ers in  the  floor  of  the  trunk. 

THE  END.  NOW  TURN  BACK.  TO  PACE  40 


Especially  designed  for  automotive  repairs!  TRUCUT  equipment  saves  work, 
saves  time,  means  better  earnings  for  your  shop.  Adds  extra  profits,  too,  by 
enabling  you  to  handle  jobs  you  now  send  out.  Many  other  items  besides 
those  shown  here.  See  your  jobber. 


TRUCUT  ARMATURE  UTHE  WITH 
MOTORIZED  UNDERCUHER 

Machines  and  undercuts  commutators  p9r' 
fectly.  without  time-wasting  set-up  or  ad- 
(ustments.  Motorized  undercutter  is  simple, 
durable,  accurate,  yet  gives  the  greoter 
speed  and  convenience  of  direct  motor 
drive. 


■^■^^i 


TRUCUT  FORD 
BEARING  PULLER 

RMievts  MttenitM'  beer* 
iN|«  M  Ford.  Mertiiry. 
LlNcole     MMily.     witlwut 


NO-MAR 

ALUMINUM  HAMMER 

SaH  I  ■  I  ly  trHtHi  ■  lij  m  I  > 
ii«tm  tihv.  StrUei  »Hd 
blow  with  ml'iilmiim  rt- 
bound-  Will  ni»t  barip 
nrtn  nut  miehint  lur- 
faeu.  Nin-rtilpeini^  non- 
ipArliliiif,    3    tUmt. 


TRUCUT  ARMATURE  TESTER 

0  to  30  Am  per*  motw  and  deuble  test 
prod  for  opens  end  shorts.  Tost  eirtuit 
with  sinilo  prods  and  rnby  li|bt  for 
■rounds.    Diirablo.    attractivo    motal    oaso. 

Wrffo  for  cofofog  locfadfiig  many 
offcor  Ifoms.  #eo  namoroas  #e  ffsff 


Things  to  Come 

DEALER  CONVENTIONS 

Dec.    4        Utah.  Solt  Lske  CHy 
Dec.    4-5      Minnesota.  Minneopolis 
Dec.    8-9      Montana.   Bill'ngs 
Feb.    3-7      National      Automobile     Deobn 
Assn.,  Atlonfic  City 

AUTOMOBIU  SHO¥fS 

Feb.  21-25    Hartford.  Conn. 

Apr.  21-20    New   York.    IntemofioAol  Aipb- 

mobile  Show 
Oct.  20-28    Detroit.   Nafionol  Automobile 

Show 

PARTS  AND  EQUIPMENT  SNOWS 

Dec.    9-11 


Jan.  29. 
Feb.     I 

Feb.  28- 
Mar.    3 


Apr. 


Annual   Aufo   Trim   Show,  Lot 

Angeles 

Automotive   Aceessortts 

Manufacturers  of  Americo 

Exposition.  Chicago 

Internationol  Automotive  Strviei 

Industries  Show.  Chicogo 

Mar.  21-25    Pacific  Automotive  Shew. 
Portland.   Ore. 
11-13    Canadian  Automotive 
Service  Show.  Toronto 

Apr.  12-14    Notional  Truck.  Troiler 

and  Equipment  Show,  Los 
Angeles 

GENERAL 


Automotive  Electric  Assn. 

Annual  Meeting.  Chicago 

SAE  Automotive  Engineering 

Congress  ond  Exposition.  Dttroil 

Automotive  Service  Industry 

A^sn.  Convention,  Chicago 

National   Automotive  Rodiotar 

Service   Assn.    Convention,  Lot 

Angeles 

Automotive  Engine  RebuiUen 

Assn.  Convention.  Detroit 

Independent  Goroge  Owven  ol 

America    Convention.    Ashevilt. 

N.C. 

IGO-Califronia.  Son  Diego 

National  Congress  of  Petroltwi 
Retailers.  Roanoke,  Va. 
Automotive   Worehouse   Diitnb- 
utors   Assn.   Convention.  Koiiioi 
City.  Mo. 


Dec. 

7-14 

Jon. 

8-12 

Feb. 

26-27 

Mar. 

28-31 

Moy  20-23 

June 

20-23 

June 
July 
Aug. 

29- 
19-24 

Oct. 
Nov. 

28- 
8 

'^a 


How  Would  YOU  Fix  It? 

Answer  to  problem  on  j>age  62 

►  The  one  additional  item  Ac  n- 
pairraan  wanted  to  check  was  tbt 
rod  contacted  by  the  modulator 
valve  in  the  main  valve  body.  When 
this  rod  was  compared  with  a  nw 
one,  it  was  found  to  be  too  short 
Installing  a  new  rod  restored  the 
shift  pattern  to  normal. 

MOTOR.  December  1961 


Dauphine  De  Luxe  Bows 


New  to  Renault  line,  De  Luxe  has  foam  rubber, 
two-color  bucket  seats,  additional  trim.  New 
transmission  has  all  three  speeds  synchronized 


Capital  Close-JJps 


continued  from  page  35 

lar.  Five  Army  and  Air  Force  bases  in-^the  Washing- 
ton suburbs  now  have  spaces  for  servicemen  to  work 
on  their  own  cars,  including  tools  for  repairs  and 
parts  at  bargain  prices.  Post  Exchange  funds  are  used 
to  finance  the  facilities.  An  instructor  is  available  to 
provide  know-how  and  assure  safety. 

No  Radiation  Hai^d 

Automobile  locks  containing  radioactive  tritium 
to  make  it  easier  to  see  to  insert  the  key  have  been 
given  a  clean  bill  of  health  by  Atomic  Energy  Com- 
mission inspectors. 

AEC  has  announced  there  will  be  no  export  re- 
strictions on  the  illuminators  used  in  automobile 
locks  because  of  the  small  amount  of  tritium  used. 
Tritium  (up  to  the  infinitesimal  amount  of  15  mil- 
licuries)  used  to  light  locks  is  in  form  of  paint, 
completely  sealed  in  plastic. 

Government  experts  decided  that  because  no  es- 
cape of  the  tritium  is  possible  without  destroying  the 
plastic  ring,  it  does  not  present  a  radiation  hazard  as 
long  as  the  car  locks  are  manufactured  according  to 
proper  AEC  specifications. 

Grease  Mixing  Risky 

Automotive  greases  are  like  people  in  one  respect 
—certain  types  just  don't  mix  very  well.  Research 
completed  by  an  Army  team  has  disclosed  that  faulty 
interaction  of  some  lubricating  greases  will  cause 
bearing  failure  and  eventually  even  affect  perform- 
ance life  of  the  car. 

A  dozen  types  of  automotive  lubricants  were  tested 
including  non-soap  thickened,  conventional  soap- 
thickened,  and  organic  thickened  greases,  as  well  as 
mineral  oil  and  synthetics.  "Compatibility"  was  de- 
termined by  the  degree  of  hardening  or  softening  of 
component  fluids.  Of  1,261  tests,  approximately  three- 

[CONTINUED  ON  PACE   122 


CHECK  Q 

Universal  ^^ 
Joints 

TtsPrx^fitaih 


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MOTOR,  December  1961 


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continued  from  page  121 

quarters  of  the  mixtures  were  found  compatible. 
There  were  more  than  seven  times  as  many  cases  of 
softening  as  hardening,  and  mixtures  of  silica- 
mineral  oil  greases  caused  the  most  trouble.  Sodium 
soap-mineral  oils  seem  to  offer  least  resistance  to 
flow  in  combination. 

Safer  Lifts  Proposed 

Greater  safety  for  the  design  of  automotive  lifts 
in  both  hydraulic  and  mechanically  oi>erated  models 
has  been  proposed  by  the  Dept.  of  Commerce.  The 
revised  standard  has  been  approved  by  manufac- 
turers, distributors  and  users  as  well  as  the  Automo- 
tive Lift  Institute. 

The  recommended  revision  of  Commercial  Stand- 
ard CS  142-58  (Automotive  Lifts)  is  available  upon 
request  from  the  Commodity  Standards  Div.  It  d^ 
scribes  the  various  types  of  lifts  presently  in  use  as 
well  as  methods  of  design  that  allow  safe  operation. 
When  enough  additional  endorsements  from  car 
manufacturers  and  dealers  are  received,  the  new 
standard  will  be  published. 

Shorts 

A  panel  delivery  truck,  mounted  on  a  Rolls 
Royce  chassis,  driven  by  a  liveried  chauffeur,  is  an 
advertising  gimmick  devised  by  one  of  Washington's 
leading  haberdashers.  Home  deliveries  have  soared 
and  some  customers  even  suggest  the  right  time, 
when  the  neigtvbM(s  are  watching.  ...  A  Federal  Re- 
serve study  for  the  1955-1960  period  shows  a  decline 
in  the  ratio  of  car  financing  to  other  business  loans, 
from  over  three-fifths  to  less  than  50  per  cent 

THE  END.  NOW  TURN  BACK  TO  PAGE  36 


r 


y^^ 


9  of  10  Import  Owners  Pleased  with  Mileage 

The  Research  Dept.  of  the  National  Automobile 
Dealers  Assn.,  which  recently  conducted  a  survey, 
reports  that  54  per  cent  of  the  buyers  of  imported 
cars  purchased  new  in  1956-58  still  own  the  same  car. 

On  riding  comfort,  56  per  cent  rated  their  cars  as 
gcxxl,  40  per  cent  as  fair,  and  4  per  cent  as  poor.  Nine 
of  10  owners  found  gasoline  economy  good  and  96 
per  cent  said  ease  of  handling  in  traffic  was  good. 

Sixty-one  per  cent  reported  that  very  little  repair 
work  was  required,  while  30  per  cent  said  a  moderate 
amount  was  needed  and  9  per  cent  replied  that  con- 
siderable work  was  done.  Twelve  per  cent  stated  that 
cost  of  repairs  was  very  expensive,  45  f>er  cent  said 
moderately  expensive  and  43  per  cent  replied  repair 
costs  were  inexpensive. 

Chevrolet  Celebrates  50th  Anniversary 

Chevrolet  Motor  Div.  last  month  marked  its  50th 
anniversary.  A  week-long  celebration  was  climaxed 
on  Nov.  10  when  31  of  the  company's  manufacturing 
and  assembly  plants  held  open  house  for  employes, 
their  families  and  community  friends. 

M.OTO^,\iw«sabcr  1961 


Engines  That  Burn 
Less  and  Cheaper  Fuel 

continued  from  page  35 

variety  of  combustion-chamber  lay- 
outs can  be  used  in  this  power- 
plant,  much  of  the  experimental 
work  has  been  conducted  with  a 
modified  F-head  design. 

The  intake  valve  is  in  the  cylin- 
der block  at  the  bottom  of  an  aux- 
iliary chamber,  with  the  spark  plug 
located  directly  over  the  valve.  The 
exhaust  valve  is  in  the  head,  at  the 
top  of  the  main  chamber  and  over 
the  center  of  the  piston.  The  two 
chambers  are  separated  by  a  nar- 
row throat.  A  fuel  injector  is  placed 
in  the  throat. 

Governs  Power  Output 

Power  output  is  governed  by  the 
duration  of  the  injection  period. 
At  light  load,  air  entering  the  in- 
take valve  fills  both  the  auxiliary 
and  main  chambers.  During  the 
early  part  of  the  compression 
stroke,  fuel  is  injected  into  the  aux- 
iliary chamber. 

Since  air  in  the  main  chamber 
is  compressed  by  the  piston,  it  ex- 
erts back  pressure  to  prevent  fuel 
from  passing  through  the  thro^^io^r^ 
from  the  auxiliary  chamber.  Com- 
bustion takes  place  entirely  within 
the  auxiliary  chamber.  In  this  case, 
mixture  strength  in  the  auxiliary 
chamber  is  normal,  while  the  main 
chamber  contains  pure  air.  As  a  re- 
sult, the  over-all  fuel-air  ratio  is  ex- 
tremely lean. 

When  Load  Increases 

As  engine  load  increases,  injec- 
tion starts  earlier,  during  the  lat- 
ter part  of  the  intake  stroke.  In- 
coming air  now  carries  fuel  with  it 
into  the  main  chamber  until  the 
start  of  the  compression  stroke. 
From  this  point  on,  the  process  is 
the  same  as  described  previously. 
When  the  spark  plug  fires,  it  ig- 
nites the  charge  in  the  auxiliary 
chamber.  Flames  pass  through  the 
throat  to  fire  the  charge  in  the 
main  chamber,  which  is  too  lean  to 
be  ignited  by  the  spark  plug.  The 
combination  of  a  small  quantity  of 
normal  mixture  and  a  larger  vol- 
ume of  lean  mixture  results  in  an 
over-all  lean  mixture. 

At  full  load,  injection  starts 
early  enough  in  the  intake  stroke 
to  give  mixtures  of  normal  strength 


in  both  chambers,  enabling  the  en- 
gine to  develop  maximum  power. 

Another  method  of  producing 
stratified  charges  has  been  devel- 
oped by  the  Institut  Francais  du 
Petrole  in  France.  This  design  em- 
ploys an  auxiliary  carburetor  and 
a  rich-mixture  tube  extending 
through  the  intake  port  next  to  the 
valve.  After  the  rich  mixture  is  ig- 
nited by  the  spark  plug,  it  sets  off 
the  lean  mixture  supplied  by  the 
regular  carburetor  through  the 
main  portion  of  the  intake  port. 

From  half  load  to  full  load,  the 


throttle  o£  the  regular  carburetor 
is  wide  open  and  power  is  regu- 
lated by  varying  fuel  flow.  At  less 
than  half  load,  the  main  carburetor 
must  be  throttled.  At  light  loads 
this  engine  can  operate  on  mix- 
tures approximately  one-half  as 
rich  as  those  required  by  a  con- 
ventional engine.  With  increases  in 
load,  the  ratio  gradually  grows 
richer  until  it  equals  that  of  ordi- 
nary powerplants  at  maximum 
power.  Fuel  consumption  of  this 
engine  is  said  to  be  5  to  12  per  cent 
[continued  on  pace  124 


LUCAS  gives  you  "on  the  spot"  service, 

coast  to  coast! 


Every  Dot's  a  LUCAS  Dealer  or  Distributor, 
Every  Star's  a  LUCAS  Factory  Branch! 


LUCAS 

ELEamCAL  SERVICES,  INC. 

501-509  West  42nd  St.,  New  York  36,  N.  Y. 

LAMPS  •  DISTRIBUTORS 
GENERATORS  •  COILS 
HORNS  •  REGULATORS 
STARHRS  •  WINDSHIELD  WIPERS 
GIRLING  BRAKES  •  BAHERIES 
GIRLING  SHOCK  ABSORBERS 


United  States  Factory  Branches 

ENGLEWOOD,  N.  1.,  30  Van  Nostrand  Ave. 
LOS  ANGELES  16,  Calif., 

5025-5029  W.Jefferson  Blvd. 
S.  SAN  FRANCISCO,  Calif.,  171  Beocon  St. 
CHICAGO  41,  III.,  5001  W.  Belmont  Ave. 
HOUSTON  20,  Tex.,  6055-6057  Armour  Dr. 
JACKSONVILLE  5,  Fla.,  400  S.  Edgewood  Ave. 
SEAmE  8,  Wash.,  5516  First  Ave.  South 
BOSTON,  Mass.,  Southwest  Pk., 

Rt.  1  atRt.  128,Westwood 
DENVER  7,  Colo.,  6001  E.  38th  Ave. 
BALTIMORE  6,  Md.,  71 14  Commerciol  Ave. 


MOTOR,  December  1961 


Ingines  That  Burn 
.ess  and  Cheaper  Fuel 

3ntinued  from  page  123 

*ss  than  that  achieved  with  nor- 
lal  carburetion. 

Combining  lean-mixture  opera- 
ion  with  the  ability  to  burn  a  wide 
ariety  of  fuels,  the  Texaco  Com- 
ustion  Process  makes  possible 
•art-load  economy  comparable  to 
!iat  of  a  Diesel  engine.  As  in  the 
►roderson  engine,  power  is  con- 
rolled  by  the  length  of  time  dur- 


ing which  fuel  is  injected.  Air  en- 
ters the  combustion  chamber 
through  an  angled  port  and 
shrouded  valve,  which  gives  it  a 
swirling  motion.  Fuel  is  injected 
into  this  whirlpool  of  air,  then  ig- 
nited by  a  spark  plug  30  to  60  deg. 
downstream  from  the  injector.  As 
long  as  injection  continues,  addi- 
tional fuel  feeds  the  expanding 
flame  front. 

At  light  loads,  a  tiny  squirt  of 
fuel  combines  with  a  portion  of  the 
swirling  air  to  form  a  localized 
combustible  mixture  at  the  spark 


FLEXIBLE  2-WAY  TOOL 
IPEEDS  MOTOR  TUNE-UPS 


m\t  INC.    •    ORCHARD  PARK,  N.Y. 


CaRadi:  Joi.  %l  itr;  Uniltfd:  mmmi  2, 
Htn,  Taronto  IS,  m. 


plug.  Pure  air  circulates  through 
the  rest  of  the  combustion  cham- 
ber. At  maximum  power,  injec- 
tion continues  for  the  time  re- 
quired for  a  given  portion  of  air  to 
make  one  revolution  around  the 
combustion  chamber. 

The  Texaco  engine  can  bum 
light  or  heavy  fuels,  without  re- 
gard for  octane  or  cetane  rating. 
Octane  requirement  is  eliminated 
because  the  fuel  does  not  remain 
in  the  cylinder  long  enough  to  de- 
tonate under  the  temp>erature  and 
pressure  created  by  an  advancing 
flame  front.  Instead,  it  is  injected 
into  an  existing  flame  and  burned 
immediately.  Cetane  rating,  which 
measures  the  ability  of  a  Diesel 
fuel  to  ignite  under  the  heat  of 
compression  with  minimum  delay, 
is  unimportant  because  the  charge 
is  ignited  by  a  spark  plug.  The  en- 
gine's flexible  appetite  allows  it  to 
burn  the  cheapest  motor  fuel  avail- 
able in  the  locality. 

Armed  Forces  Interested 

This  whole  idea  of  multifuel  op- 
eration is  a  hot  subject  in  the 
powerplant  field.  The  military  serv- 
ices are  vitally  interested  in  en- 
gines which  will  burn  a  wide  as- 
^^Mttnent  of  fuels,  not  from  the 
standpoint  of  economy,  but  logis- 
tics. If  jet  fighters,  piston-engined 
helicopters,  tanks,  trucks  and  port- 
able generators  could  all  run  on 
any  fuel  from  heavy  Diesel  oil  to 
gasoline,  the  supply  problem  would 
be  enormously  simplified.  Urged 
on  by  the  armed  forces,  several 
companies  in  this  country  and 
abroad  have  developed  such  en- 
gines. In  most  cases,  existing  Die- 
sels have  been  modified  to  bum 
gasoline  and  other  light  fuels. 

Few  Changes  Required 

The  changes  necessary  to  con- 
vert a  Diesel  to  multifuel  opera- 
tion are  few,  but  important.  The 
biggest  problem  is  to  raise  temper- 
ature and  pressure  enough  to  ig- 
nite gasoline,  which  has  a  high  oc- 
tane rating  for  the  specific  purpose 
of  discouraging  ignition  by  com- 
pression. Compression  ratios  in  the 
Diesel  are  raised  to  increase  both 
pressure  and  temperature.  The  in- 
coming fuel  is  sometimes  injected 
into  a  hot  pre-chamber  in  the  head 
or  a  cavity  in  the  piston  as  a  fur- 
ther aid  to  ignition. 

Because  of  gasoline's  high  vola- 


MOTO^,\k5»»&K]r  1961 


tility,  vaporization  in  the  fuel  lines 
or  injectors  is  sometimes  a  prob- 
lem. On  some  engines,  fuel  pump 
capacity  has  been  increased  and  an 
additional  pump  submerged  in  the 
tank.  Injectors  have  been  rede- 
signed to  prevent  gasoline  from 
vaporizing  before  the  injector  is 
able  to  squirt  it  into  the  cylinder. 

Converting  a  Diesel  engine  to 
burn  expensive,  high-octane  gaso- 
line doesn't  make  much  sense  from 
an  economic  standpoint.  In  the 
event  of  a  national  emergency, 
however,  the  idea  could  be  em- 
ployed to  allow  essential  civilian 
vehicles  to  run  on  whatever  fuel 
was  available.  In  the  meantime, 
the  knowledge  acquired  through 
developments  of  this  type  will  be 
useful  in  designing  more  economi- 
cal engines  for  future  use. 

There  are  still  many  problems  to 


LIQUID. 
WRENCH 

lhl..--::;^£s  Loosens 


be  solved  before  multifuel  or  strati- 
fied-charge  engines  are  suitable  for 
use  in  cars  and  trucks.  Most  of 
them  require  expensive  fuel-injec- 
tion systems.  Designing  a  mecha- 
nism which  will  supply  just  the 
right  amount  of  fuel,  at  the  right 
time,  over  the  wide  range  of  speed, 
load  and  mixture  ratios  covered  by 
such  an  engine  is  a  job  which  will 
not  be  done  overnight. 

Auxiliary  combustion  chambers, 
rich-mixture  lubes  and  similar  de- 
vices handicap  the  engine's  breath- 
ing ability  at  high  speed.  As  a  re- 
sult, none  of  the  stratified-charge 
engines  equals  a  conventional  gaso- 
line powerplant  in  horsepower  per 
cubic  inch.  The  large  surface  area 
of  some  of  these  combustion  cham- 
bers also  allows  more  heat  to  pass 
off  to  the  cooling  water,  reducing 
thermal  efficiency.  Some  of  the 
complicated  cylinder-head  designs 
carry  a  substantial  weight  penalty. 

Despite  the  obstacles,  develop- 
ment work  continues.  The  sales  ap- 
peal of  more  miles  per  gallon  with 
cheap,  plentiful  fuel  is  too  obvious 
to  miss.  Few  engineers  would  care 
to  predict  whether  one  of  these 
powerplants  or  some  completely 
;k  different  design  will  make  the 
grade,  but  none  wants  to  be  sitting 
back  watching  while  the  other  fel- 
low comes  out  with  it  first. 

THE  END.  NOW  TURN  BACK  TO  PACE  35 


Loosens 
Rusted  Bolts 

nvti,  scrtws,  "ffown"  (wrfi! 


"Tht  mefbanic'jt  friend 
*  *  .  works   in   seconds" 

YOUR  JOBBER 
HAS  ITl 

RADIATOR  SPECUITY  CO. 

<:«iAii.eTTi.  N  c 


FOR    QUALITY    &   SERVICE 

Use  WESTERN 

SNOWPLOWS 

Rtady  to  install 
on  your  v^hicU 
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Lift  for  all  VafciclM-WILLVS 


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City. 


White  Buys  Cletrac  Corp. 

The  crawler  tractor  business  of 
Cletrac  Corp.  has  been  purchased 
by  the  White  Motor  Co.  Cletrac 
inventories,  engineering  and  de- 
signs, and  numerous  machine  tools, 
but  not  Cletrac's  Cleveland  plant, 
were  acquired  for  approximately 
$5,500,000  in  cash. 

Ad  Group  Elects  Smith 

Gail  Smith,  General  Motors 
Corp.'s  director  of  advertising  and 
market  research,  was  elected  a  di- 
rector of  the  Assn.  of  National  Ad- 
vertisers last  month  at  the  associa- 
tion's annual  meeting. 


Can  You  Name  It? 

Answer  to  problem  on  page  99 

The  car  is  a  1925  Wills  Sainte 
Claire. 


Now  you  can  a  re  weld,  spot  weld, 
even  braze,  solder  or  charge  a 
battery  from  one  FOX-ARC 
power  source.  This  compact, 
portable  unit  not  only  costs  less 
to  own  but  costs  less  to  operate 
as  well. 

The  FOX-ARC  Spotweld  Gun, 
operating  from  outlets  on  the 
welder,  or  from  separate  power 
supply,  is  lightweight  and  easy 
to  use.  It  spot  welds  from  one 
side  of  the  job  . . .  requires  no 
back-up  electrode.  Eliminates 
guesswork  ...  is  easy  and  safe 
to  use. 

There  is  no  limit  to  the  weld- 
ing jobs  that  FOX-ARC  can  do 
quickly,  efficiently,  safely  and 
at  the  lowest  possible  cost. 

For  complete  information  or 
a  demonstration,  call  your  local 
Automotive  Distributor  or  write: 

FOX  PRODUCTS  COMPANY 

4752  N.  18th  St.,  Phila.  41,  Pa. 

FOX-ARC  iiKlud9$  a  complmtm  mngm  of 
wMmn,  wMmg  fools  and  accouonot. 


METHODS 

FOR  11 
AUTOMOTI 


MOTOR,  December  1961 


Leading  Automotive  Manufacturers  in  December  1961   MOTOI 


ADVERTISERS'    INDEX 


TUm  index  iB  cm  edUorlal  {eature,  maintained  for  the  eonvemence  oi  readen,  U  Im  not  a 
part  oi  the  adwertiaefa  eoatract  and  MOTOR  assumes  no  responsiblIft]r  for  Ks  correctaess. 


A.  C.  Spark  Plug  Co 127 

Airtex  Automotive  Div 105 

Albertson  &  Co.,  Inc 122 

Allied  Automotive  Parts 

Company  125 

American  Brakeblok   57 

American  Grease  Stick 

Company 115 

American  TeL  &  TeL  Co 89 

Ames  Co.,  B.  C 121 

Armco  Division, 

Armco  Steel  Corporation 14 

Barbee  Co.,  The .111 

Bear  Mfg.  Co 114 

Bendix  Automotive  Service  . . .  .4-5 

Bishman  Mfg.  Co 122 

Breeze  Corporations,  Inc 83 

Buick  Motor  Div 13 

Burton-Rogers  Co 108 

Chicago  Pneumatic  Tool  Co 8-9 

Clevite  Service,  Inc 51 

Colimibus  Parts  Corp.,  The  . .  .46-47 
Commercial  Credit  Corp 69 

Delco  Rochester  85 

Dorman  Products,  Inc 117 

Douglas  Motors  Corp., 

Western  Snowplow  Div 125 

Diu-kee- Atwood  Company 122 

Echlin  Manufacturing 

Company,  The 93 

Eis  Automotive  Corp 97 

Electric  Service  Systems,  Inc.  . .  .113 


Federal  Mogid  Service 
Bearings  Co.  of  Amer.  Div.  ...  61 

FeSersi^  lAogyA  Engine 
^Besuw^    , .  45 


Fitzgerald  Mfg.  Co.,  Tlie 108 

Fox  Products  Co 125 

Gojer,  Inc 109 

Gould-National  Batteries,  Inc. 

Engine  Parts  Division  73 

Guaranteed  Parts  Co.,  Inc 110 

Gumout  Div.,  Pennsylvania 

Refining  Co 15 

Gimk  Laboratories,  Inc 100 

Hastings  Mfg.  Co Covers  3  &  4 

Hein- Werner  Corporation 91 

Hinckley  Myers  Company 72 

HoUey  Carburetor  Co 63 

Holmes  Co.,  Elmest "Tt" 

House  Beautiful  94 

Inland  Mfg.  Co.  of  Omaha 119 

Kendall  Refining  Co 49 

Ken-Tool  Mfg.  Co 95 

Lathem  Time  Recorder  Co 98 

Lucas  EHectrical  Services,  Inc.  ..123 


Marshall-Eclipse  Div., 

Bendix  Corp 102-103 

Minnesota  Mining  &  Mfg.  Co.  . . .  128 
Monroe  Auto  Equipment  Co.  ...  11 

Moog  Industries,  Inc 70-71 

Mopar  Parts  and  Accessories 
Division,   Chrysler  Motors 

Corporation    58-59 

Muskegon  Piston  Ring  Co 12 

National  Cash  Register  Company, 

The    10 

National-Detroit,  Inc 112 

Neapco  Products,  Inc 121 


y^^ 


Perfect  Circle  Corp. Cicmx  2 

Permatex  Co.,  Inc.  '. 1 

Precision  Automotive^  ' 

Components  Company 118 

Purolator  Products,  Inc.  .* 54-55  "•" 

Radiator  Specialty  Co.' :...../.125 
Rochester  Products  Div.  . . , . . ; . .  9].^ 
Rotary  Lift  Diviisipn,  Dover 
Corporation    , . . . .  s^:, . . . .IW  r 

Schrader's  Son,  A ^* 

Sealed  Power  Corp. H 

Snap-On  Tools  Corp. Vii 

Spray  Products  CoriK>ration  — ut 

Standard  Motor  Products,  Inc.  . .    3 

■^''S^turtevant  Co.,  P.  A 74 

Toledo  Steel  Products  Co 79 

Tramco  Industries,  Inc 106 

Triple-A  Specialty  Company  ...101 
Tung-Sol  Electric  Inc 81 

United  Delco 86-87 

United  Motors  Service  IMv.  . .  .86-87 
United  Parts  Divisicm, 
The  Echlin  Manuf acttiring 
Company A 

Victor  Mfg.  &  Gasket  Co 7 

Wagner  Electric  Corp fi6-67 

Weatherhead  Company,  Hhe  ...  53 
Western  Snowplow  Div^ 

Douglas  Motors  Corp 125 

Winona  Tool  Mfg.  Co. 114 

Wix  Corp 65 

Wolfs  Head  Oil  Refining  Co., 

Inc 99 

Wood  Co..  Ftank  N 120 

Xcelite,  Inc 124 

M.Oi:0^«\^^!»mbcr  1961 


ANOTHER  BLUE  STREAK 

SECRET  SEtiVtCE  TIP  FOR  VOU, 


REGULATORS  •  SWITCHES  •  COILS  •  CONPENSEKS  •  CONTACT  POINTS  •  WIRE  ANP  Cf^BL 


MOTOR,  December  1961 


For  every 


**3NV3Ta  ONVH    -• 


DEEP-CLENE  HAND  CLEANER  .  .  . 
DIRTIEST  HANDS  ^'SUNDAY  CLEAN" 

The  secret  of  the  amazing  cleaning  action  of  Deep-Clene  is  the  way  it's  made! 
Bendix  Research  controls  every  step  of  production— from  raw  material  to 
finished  product— to  assure  consistent  high  quality. 

That's  why  Deep-Clene  removes  even  the  most  stubborn  grease  and  grime 
thoroughly,  yet  gently— no  matter  how  deeply  it's  buried  in  the  skin.  At  the 
same  time,  its  special  formula  of  lanolin  and  hexachlorophene  conditions  the 
skin,  fights  germs,  and  helps  heal  minor  cuts.  Used  with  or  without  water, 
Deep-Clene  is  great  for  the  hands,  but  murder  on  dirt. 

Deep-Clene  is  available  in  1-  and  5-lb.  cans.  An  efficient  dispenser— which  fits 
the  5-lb.  can— is  also  available.  Ask  your  Bendix  Distributor  today  about  Deep- 
Clene  .  .  .  another  quality  chemical  product  manufactured  by  Bendix  for  the 
Automotive  Industry. 


^^O-T  ^^  ,  \^,MaeniMSL  >S 


S?W^"^"^'  •  >:kS??3W5 


•  •.•.*.-.•»  .•s.^.u-i 


BENDIX  CHEMICAL  PRODUCTS 

SOLVE  YOUR  SHOP  CLEANING  PROBLEMS 


Whether  you're  cleaning  carburetors,  metal  parts, 
floors  or  hands,  you  can  get  the  job  done  faster  and 
better  with  Bendix  Service  Cleaners.  They  cut  through 
all  kinds  of  grease  and  grime  quickly  and  effectively. 

Each  Bendix  Service  Cleaner  is  specially  formulated  for 
its  particular  job.  Each  has  been  tested  and  proved  in 
automotive  shops  all  over  the  country.  Consistent 
quality  assures  uniform  performance  . . .  cuts  cleaning 
time  to  a  minimum. 


SPEED-GLEN E— The  super-fast,  premium  parts 
Safe,  easy  to  use  . . .  needs  no  scrubbing  or  scrap 

METAL-CLENE— The  cold-immersion  cleaner  for 
cleaning  of  metal  parts  in  its  own  container,  tani 

E-CON-0-CLENE®— The  multi-purpose  degreaser 
trate  . . .  can  be  brushed  on,  sprayed  on,  or  used  ii 
For  parts,  equipment,  floors. 

DEEP-CLENE®— The  penetrating  hand  cleaner  .  . 
away  ground-in  grime  and  grease  . . .  conditions  s 
cleans.  Convenient  dispenser  available. 

Bendix  Automotive  Service  Division,  South  Bend 


Bendix  Automotive  Service 


MOTOR,  December  1961 


JklR 

GMUffU— 
fffffMtt 


S£RV/€£ 

¥t/V9- 


NEW  rm£-U£W  VALVe 
SERVfCE 


Cut  tire  adjustment  claims!  | 

Anotlier  extra  witli 

Sciirader's 


•What  Is  ttm  TIRE-UFE  EXTENSION 
plan?  Simply  applying  tha  three 
nandy  practices  shown  above.  By 
iislnc  this  plan  dealers  benefit  three 
ways:  1.  Fewer  Road  Hazard  War^ 
ranty  adjustment  claims.  2,  Addl- 
tlonal  new  business  In  tires  and  ac- 
cessories. 3.  Mors  steady  custom- 
•rs. 


TIRE-LIFE 
EXTENSIOir 

plan 


Extending  the  life  of  tires  makei 
good  business  sense.  By  keeping 
your  customers'  tires  properly  in- 
flated for  best  wear  resistance  ]f€U 
also  reduce  Road  Hazard  Warranty 
adjustment  claims.  In  addition,  tiib 
plan  helps  sell  more  tires  and  ac- 
cessories. TIRE-LIFE  EXTENSION 
shows  your  interest  in  the  simple 
service  practices  that  people  de- 
serve and  appreciate  (but  seldom 
get  from  your  competitors). 

For  example,  Schrader  pocket 
gauges,  dual-foot  truck  gauges  and 
chuck  gauges  provide  you  with  tbe 
tools  to  measure  your  customer^ 
tire  pressure,  accurately  every  time. 
And  you  know  they're  right  if  you 
certify  the  accuracy  of  all  your 
gauges  regularly  with  the  Schrader 
IVu-test  Special  gauge. 

This  one  TIRE-LIFE  EXTENSION 
practice  will  open  many  opportuni- 
ties for  sales  of  tires,  balancing, 
alignments  — any  or  all  of  your 
services. 

You  can  see  what  this  one  prac- 
tice can  do  in  increasing  regular 
customers  and  boosting  sales.  Use 
all  three  TIRE-LIFE  EXTENSION  serv- 
ices as  really  productive  sales  tools. 
But  make  sure  your  products  are  as 
good  as  your  service.  All  Schrader 
products  have  the  extra  elements  of 
quality  that  mcJce  for  steady  busi- 
ness. 


A.  SCHRADER'S  SON  •  BROOKLYN,  38,  N.  7* 
D/Wftofi  of  ScoW//  Manvfachinttg  Compact  l^c. 

FIRST   NAME    IN    TIRE   VALVES 

FOR    ORIGINAL   EQUIPMENT   AND    REPLAGEMDIT 


i 


Mtd^  in  America  to  American  standards  of  quality  by  American  craftsmen 

MOTOR,  December  1961 


Even  he  could  pick  them  right  1 


VICTOR  WATER  OUTLET  GASKET  ASSORTMENT 

Makes  Accurate  Selection  So  Handy . .  .  So  Easy  I 


Helps  you  handle  more  cooling  sjrstem  service  businesB. 
New  type  wall  rack  holds  complete,  fost-moving  assort- 
ment . . .  quickly  identifies  all  stock  . . .  gives  complete 
application  data  .  .  .  shows  refills  needed.  FREE  re- 
placement backboards  for  your  rack,  updated  for  new 
assortments  when  released,  will  make  your  rack  useful, 
up-to-date  for  years. 

SAVES  TIMB  — SPBBDS  SBRVICB  In  Shops  and  stations 

*  Covers  most  cart  on  tiio  rood — including  61*t 

*  Original  Equipmont  Qualify  gaticott  throughout 

*  Eaty-food  stock  numbers  thcrt  stay  rocNlablo 

*  Extra  hooks  for  extra  gaskets  you  may  want 

*  Gasket  refills  available  as  needed 

S  You  buy  one  rack— Victor  keeps  it  useful  for  years 


Free  renewal 

listings  service 

Be  sure  to  fill  in  and  mail 
this  postage-paid  card 
enclosed  with  your  rack. 
It  gets  you  the  free  re- 
placement backboards 
with  new  assortment  data— year  after  year— to  help 
keep  your  rack  and  stock  always  current. 

Take  your  choice  of  large  or  small  assortment  —  (25  vari- 
eties—280  pieces  total)  or  (12  varieties— 120  pieces 
total).  Order  from  your  Victor  Jobber  today.  Victor 
Mfg.  &  Gasket  Co.,  P.O.  Box  1333,  Chicago  90,  111. 
Canadian  Plant:  St.  Thomas,  Ontario. 


0X"O 


Smmling  Produeim  eKCluMt^mlf 


GASKETS     •     OIL  SEALS     «     PACKINGS 

The  Only  100%  Coverage  Line  . . .  for  Cars,  Trucks,  Tractors,  Stationary  Englner 

MOTOR,  December  1961 


qua  re  drive 

jRK-RrrE" 

IIR-WRENCH 

Capacity:  12/4* 
1  BoH  Size* 


you  can  turn  out  more  iobs,  save  more  time, 

and  improve  your  profit  picture  wltH 

CP  iMPACT  WRENCHES,  { 
ZiP'GUNS  and  AIR  DRILLS 

Take  CP  Air-Wrenches  • . .  ffiere's  a  wide  range 

from  %"  square  drive  to  1*'  square  drive  .  •  .  tliat 

can  add  speed  to  the  skills  of  the  best  mechanii 

by  saving  90%  of  bolt  or  nut  time. 


UDAY 


sports 

llfustt-at- 


W^enyo-rXUareoHtheroa, 

fOM  can  t 
control 
rour  car 


waatl 


r^-ys 


BLUNT  TRUTH 
•=!?OM  CHIANG 


^  '  POPULAR 
t><  MECHANICS 


^  tb.  Villi™"'  '"^^^iilo'^- 

«  «  aCTT 


,00,  Fo.  »*  ^'"°  -  liri*;^^ 


ON  ROE  ads  are  sending  you  custoi 
»  try  this  Shock  Absorber  Demonstr; 


:  it  FREE,  and  sell  MONRO-MATICS® 
Hie  barrel!  Monro-Matic^  shock  ab- 
>ers  and  Super  Load-Levelei^  stabiliz- 
units  practically  sell  themselves  with 
sensational  new  barrel  demonstrator 
t  comes  free  with  Monroe's  BD-18 
il.  Dealers  are  increasing  sales  up  to 
%  with  it. 

¥  the  barrel  is  being  promoted  in  Mon- 
advertising  in  Life,  The  Saturday 
3NING  Post,  Look,  Houday,  Sports 
[JSTRATED,  Popular  Mechanics,  Pop- 
R  Science,  Mechanix  Illustrated, 
LD  &  Stream,  Outdoor  Life  and 
RTs  Afield,  telling  car  owners  to  "look 
the  yellow  and  blue  barrel"  wherever 
\  are  serviced.  Tie  in  with  this  month- 
ir-month  campaign,  and  sell  shocks  like 
've  never  sold  them  before.  Call  your 
nroe  jobber  today! 


PROFIT  STORY  — 

&D*!t  I      ^^  Monro-iAatlc  ihock  afai 

Afiortmant     I      4  SupirLoad-Ltvclvrilabll 

Yaur  i«ltlng  pric«  . 

<Oil  . 

TOUR  PBQPIT  ........ 


$10  ihock  dftmentlraloi 
$  5  palnlttd  bonral  t»il 
2  I  hock  abiorbor  wlndi 
2  load-L»¥«lif  window 
10'  ploiflc  outdaor  ban 
100  hofidoift  l»fi«l» 


MONRO 


MONROE  AUTO  EQUIPMENT  COMPANY 

Monroe,  Michigan.  World's  largest  maker 
of  ride  control  products*  In  Canada, monroe- 
ACME,  LTD.,  Toronto.  Ontario  •  In  Mexico, 
Ma-PAR,  Box  28154,  Mexico  City. 


MONRO- 


SHOCK  ABS< 


try  the 
piston  ring 


EACH  MUSKEGON  ENGINE 


set 


* 


that  truly 


p^? 


dii    i:r%    iiu 


:  ]     5;:^   P    :^- 
rd    y:^   V::    '^" 


Sc^,:.'^     KxA    "iy  > 


<^...''^ 


y. 


piston  ring  set  consists  of  a  carefully  co 
rangement  of  compression  and  oil  rings . . .  thei 
ring  for  each  groove  to  assure  maximum  perfbiii||tti 
a  particular  engine.  The  result,  is  your  customerfllv 
the  economies  he  expects  from  your  work.  Muslniwla 
been  designing  and  developing  piston  rings  ivth 
Engine  Builder  since  1921  ...this  is  why  moieihan 
out  of  every  3  new  cars  is  equipped  with  Musli|onan 
why  your  best  buy  is  the  Muskegon  "Engine  OataTSel 

Ring  job  costs  are  reduced  too,  because  MustapnWe 
inflation  out  of  piston  ring  pricing— passes  along  to  yn 
important  savings  resulting  from  economies  it 
Muskegon's  distributing  plan. 

Packaged  attractively  with  color-coded  inner  ooniaineis 
to  guide  you  in  getting  the  right  ring  in  the  nifiM^ 
Complete  instructions  to  assure  entire  satisfaction eveiii 
time! 


JUST  TRY  THEM  ONCE  AND 
YOU'LL  SEE  HOW  "ENGINE 
DATED"  SETS  TRULY  CONTROL 
OIL,  ARE  EXCITING  TO  SELL,  A 
PLEASURE  TO  INSTALL 

Request  This  Fact-Filled  Booklet. 
Six  easy-to-read  pages  tell  about 
the  "Booming  Engine  Repair  Busi- 
ness Ahead"  and  how  "Re-Ringing 
Leads  to  Related  Sales."  Ask  your 
Muskegon  jobber  for  a  FREE  copy 
or  write  us  direct! 


V 


MUSKEGON  PfSTON  RW^CO 
The  rndustry's  source-*<rt* 
equipment  and  fe^BC^ff^" 
for  piston  rings  and 
\mTv?m^^\Qa  parts     i 


..^rt^^^ 


fHE  BIG  DIFFERENa  IN '62 


wmm 


'AT  IT  IS:  A  completely  new  concept  in  engine 
mting  and  front-end  suspension  design.  Ad- 
:jed  Thrast  positions  the  mighty  Wildcat  V-8 
Turbine  Drive  forward  over  the  front  wheels, 
ing  more  weight  over  these  wheels  enables 
a  to  resist  being  turned  from  their  course 
ide  winds.  It  lakes  advantage  of  the  principle 
the  center  of  wind  pressure  against  a  moving 
is  toward  the  front  end  .  .  .  and  that  more 
jht  ahead  of  this  center  of  wind  pressure 
roves  directional  stability, 

AT  IT  DOES:  To  begin  with,  Advanced  Thrust 
es  your  Buick  track  truer  and  straighter.  But 
so  has  other  eflFects  youTl  appreciate.  Snappier 
el  response  and  return.  Less  road  shock  up  the 

TOR,  December  1961 


steering  column.  Flatter  cornering  because 
front-end  frame  has  been  made  wider.  And, 
the  engine  moved  forward,  the  front  floor's 
nearly  flat. 

WHY  YOITLL  LOVE  IT:  Advanced  Thrust  n 
your  driving  safer,  smoother,  more  relaxed. 
Buick  stays  right  on  course  —  even  in  gustiest  c 
winds.  Going  is  surer  on  ice,  snow,  wet  roads, 
with  the  new  flatter  floor,  middle  passengers 
more  room  for  legs,  knees,  and  feet.  See  and  fee 
big  difference  in  the  '62  cars  —  drive  the  Adva 
Thrust  '62  Buick.  Now  at  your  Buick  dealer's.  I 
Motor  Division— yy^^^  M^MMM^^ 
General  Motors  MmV  BHIPl 
Corporation.         %/^  mfVMUk 


\ 


SEL 

MUFFLEEiS 
"BY  EM 


...with  the  help  of 
Armco  ALUMINIZED  STEEL 


First . . .  listen 

Your  trained  ear  tells  you  when  a  customer's  muffler  needs 
replacement. 

Then  ...  let  your  customer  hear  about  the  quality  features  of 
mufflers  made  of  Armco  Aluminized  Steel. 

These  rugged  mufflers  more'than-double  average  muffler  service 
life  because  Aluminized  Steel  (steel  hot-dip  coated  with  alumi- 
num) fights  heat,  exhaust  liquids,  and  road  chemicals. 

Let  these  outstanding  features  boost  your  muffler  sales.  Write  us 
for  names  of  manufacturers  of  mufflers  with  vital  parts  made  of      jm,  symbol 
Aluminized  Steel.  Armco  Division,  Armco  Steel  Cor|>oration,  2431     dulibfe.^ 
Curtis  Street,  Middletown,  Ohio.  tUS!^^ 


ARMCO       Armco  Division 

V 


^^  MOTOR.  December  1961 


Frees 

Sticking  Chokes 

Just  squirt  on  both  ends  of  choke  valve  shaft, 
than  remove  choke  cover  and  flood  vacuum 
cylinderwhiletheengine  runs.  Works  instantly! 


Cleans 
Carburetor  Linkage 

Dirty,  oily  linkage  can  badly  foul  up  carburetor 
performance.  Now  you  can  clean  it  in  seconds! 


■Hi. 

»- 

■■mpilMr 

i@?fit?'4kk     -«r  ■■                     '  ^ 

r '  -^ 

§ 

fe^*^ 

y 

^ 

X 

r 

a 
m 

mim 

Ml»4|«Mi 

4 

Loosens 

Manifold  Heat  Controls 

Quickly  penetrates  and  frees  heat  controls 
frozen  by  rust  and  carbon.  Leaves  no  oily  resi- 
due to  form  carbon  and  cause  further  sticking. 


Service  stations  and  tune-up  specialists  everywhere  are  talking 
about  the  really  great  ''assist''  new  GUMOUT  Automatic  Choke 
Cleaner  gives.  It's  quick.  It's  easy  to  use,  ft's  effective.  And  it's 
inexpensive  (a  little  goes  a  long  way).  If  you  haven't  already  tried 
this  "powerhouse"  in  the  jet-stream  can,  order  from  your 
GUMOUT  jobber  today! 


lUMOUT     I>'V'5'«>N.    ..HH.....HVK   v^.xv.v>.. 


Ml       I    M  ELECTRO -POLISHEO        ...  . 

Sealed  Power  STAINLESS  STEEL  oil  rings  have 


S<jfd1U<,)U^)t 


(n«p. 


ttHlliilf 


timiVi 


iUdJ^Kfm^ 


tUiUi^ 


SuMlUriUMX 


fM|IIi/{ 


5aUllwJUm4X 


mia^/j 


Sui*^?W^ 


l^Hl 


imu      il 


^of*J  M»a  »U 


ni  o  y\i  I 


:>tita  1^^  Kn««i*ji 


5wWlU«IUm*I 


limfi       H 


^^^53 


StiUtlM> 


SmMIUc^ 


HiKK^'f 


>? 


^^    Ak'i 


iJVl 


,GH  FOR  THIS 
FAMIlUr^  RED 


:ii» 


*mecliamc  appeal 

HERE'S  WHY:  THEY'RE  A  CINCH  TO  INSTALL. 
CONTROL  OIL  FROM  THE  WORD  GO. . .  PREVEN 

UDIVIl*dAuKS.   Want  to  make  a  reputation  for  ove 

haul  know-how?  It's  easier  done  than  said  ^ with  Seal( 
Power  KromeX  Ring  Sets.  They  control  oil,  last  longc 
thanks  to  Sealed  Power*s  Stainless  Steel  oil  ring. 

To  start  with,  Stainless  Steel  is  a  superior  metaL 
retains  tension  at  high  temperatures.  And  glitterin 
electro -polished  Stainless  Steel  resists  pitting  and  etchli 
of  gases.  Carbon  doesn't  cUng  ,  .  ,  return  oil  vents  sU 
clean  and  free,  don't  clog. 

Add  Sealed  Power's  patented,  proven  design  and  y< 
get  two  more  bonus  benefits:  rings  that  hold  their  fit 
the  bore— and  an  end  to  groove  depth  problems,  once  ai 
for  all.  That's  because  proper  tension  in  these  rings  do 
not  depend  on  contact  with  the  bottom  of  the  groo^ 

Installation  is  easy.  No  shims,  no  springs,  no  gauge 
Sealed  Power  Corporation,  Muskegon,  Michigan. 

Sealed  Awe 
fWlenKiiKps 

100,000,000  cylinders 
can't  be  wrongl        | 


Sealed  Bwer 


PISTON    RING    SET^'''-^ 


Sey«4lWIU.^ 


SuMii^K^^ir 


ftytOH    tlNG    111 


5^Ud%m.KromJi 


titTON  ^)N&    fl! 


STOW    ^INGS   ^    PISTONS    -    P^HS   •   SLEEVES  ^Hti«|iMlh^^^^'^^^^^ 


StdafU 


5*;fi: 


Seelii^ 


SiMmi 


The  Puritiin  Brake  Products  line  will  help  you  capture 

the  hydraulic  brake  work  going  past  your  door.  You  can 

get   into  this   profitable   business   by   simply  contacting 

your  jobber  for  Puritan  details. 

Brake   Fluid  Repair  Kits 

Master  Cylinders      Brake   Hose  and  Fittings 

Wheel  Cylinders        Steel  Brake  Lines 

Stop  Light  Switches 
/ 


TlieWEATHERHEAD  Company 


DEPT,  T12 
CLEVELAND  8,  OHIO 


fUMTAN 
MAKE  FLUID 


A  Puritan  Extra:  Puritan  has 
ah  improved  numbering  sys- 
tem for  easier  inventory  con- 
trol plus  a  tamper-proof  carton 
ouN  MATHiEsoN  CHEMICAL  co«p.  to  savc  you  time  and  tr 


MOTOR,  December  1961 


Purolatori 


It's  easy  and  fun  to  take  movies  with 
this  solid,  dependable,  foolproof 
camera— mode  and  backed  by  Kodak, 
You  just  dial  to  the  kind  of  light 
you  are  shooting  in,  aim  and 
press  the  button.  The  Kodak  //2.7 
camera  is  included  in  every  1962  Bonanza 


^\^^^^,x^^^,,^ 


**^^'** 


^^^^^^ 


wfien  you  know  where  to  lookl 


»umps,  even  the  best  of  them  (and  that  means  AC), 
3od  prospects  for  replacement  by  the  time  they've 
ed  30,000  miles.  When  they  aren't  replaced,  the 
ist  risks  poor  engine  performance  .  .  .  and  you 
3gitimate  profits. 

y  shows  that  80  percent  of  the  vehicles  on  the 
have  traveled  30,000  miles  or  more  and  are 
ects  for  a  new  fuel  pump  right  now.  Four  out  of 
if  all  vehicles  are  equipped  with  AC  fuel  pumps 
iginal  equipment.  These  figures  mean  business 
DU.  Make  sure  your  stock  of  AC  Fuel  Pumps  is 


adequate,  and  start  looking  for  new  customers  now  I 
It's  easy.  Any  car  over  two  years  old  is  a  hot  prospect. 
Point  out  to  motorists  that  a  fuel  pump  with  30,000 
miles  behind  it  has  pulsated  45  million  times.  They'll 
understand  why  it's  time  to  protect  their  future  driving 
with  a  new  AC  Fuel  Pump. 

Don't  let  this  profitable  business  get  away.  Look  for 
the  sale,  then  sell  AC  I  Your  customers  will  thank  you 
.  .  .  and  you'll  ring  up  healthy  new  profits.  You  get 
Action— volume  sales  ACtion— with  AC  Fuel  Pumps. 

AC  SPARK  PLUG  ^  THE  ELECTRONICS  DIVISION  OF  GENERAL  MOTORS 


you  get'jKCtion  vfifh 


f  UEU  ^M\i»% 


OR,  December  1961 


-sX\