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y^ m PROPERTY O^ j^

JBwfs,

«8«7

A R T E S SCIENTIA VERITAS

Variable-Speed Fan Service P<ig^ 5S Find Good Service Managers Pi
Seek Fade-Free Brakes P^g^ 44 Boost Summer TBA S^W&

Green News Section Page 33 • Index I*«L^e 1

Tests show that a genuine Perfect Circle **98" oil ring
retains almost twice as much tension as a leading com-
petitive oil ring when both are subjected to an equal
amount of face wear.

That's chiefly due to the wider free gap in PC's chrome
rails. Since the ring must be compressed a greater distance
when it is installed, there is proportionately less loss of
tension as face wear occurs. The result: good oil control
over a longer period.

^ ^s uniformly -applied tension is one of many reasons
ig engine and vehicle manufacturers, fleet oper-

^rivers and mechanics the world over prefer

Perfect Circle piston rings.

atrol that lasts longer, always install genuine

\ee — the rings the "pros" prefer.

THE DOCTOR
OF MOTORS

Skilled mechanics
the world over
prefer and
install

Perfect Circle
piston rings

RINGS • POWER SERVICE PRODUCTS

USE THE FULL PERMATEX LINE

You won't see these products

in a supermarket because

only you sell Permatex

Chemical Products.

f^^^^ .••MAOeTk»yt^^^TH^of&BSi€H4At^!

COMPANY, INC.

300 Broadway, Huntington Station, L I., New York
Factories: Brooklyn 35, N. Y. • Kansas City 15, Kansas

MOTOR, July 1%1

JULY 1961

Volume 116
Number 1

MOTOR

250 West 55th Street

New York 19, N. Y., U.S.A.

PLaza 7-5020

EDWARD FORD RICHARD £. DEEMS CLIFFORD S. BAIL]EY

£dicor Prcndent'Magaiiocf DiTiiioD Publisher " v

ROBERT LUND Dettoic Editor PETER SILVERI Managmg Editor WALTER O. ROEHLER Engineering Editor
WILUAm J. MORELAND Technical Editor THOMAS V. GLOVER Scrrice Editor
BERT MILLS Washington Editor HENRY J. LEE Art Editor

Published by Hearst Corp.. RICHARD E. BERLIN, President

COVER Painted by Ben Eisenstat
GREEN SECTION Late News as MOTOR Goes to Press

EDITORIAL Dealers to Spare? 37

SERVICE Safe Plug Service on Aluminum Heads 40

Cures for Push-Button Drive Troubles 42

Tune-Ups Open Sales Door 47

Make Summer a TBA Bonanza! 48

Put Spring Back in Leaf Springs 53

Quick Front End and Cowl Repair 54

Trucks Pay Shop Extra 56

Speedier Variable-Speed Fan Service 58

Factory Service Slants 64

Fix It 79

MANAGEMENT Where to Find Good Service Managers 38

How to Rate No. 1 with Car Buyers 50

Cap Says "It Pays to Please Patrons" 52

Ads Sell Salesmen to Car Buyers 57

DESIGN DEVELOPMENTS Engineers Nearer Jade-Free Brakes 44

DEPARTMENTS

What Detroit Is Thinking. . 41

Cartoons 46

Capital Close-Ups 49

As Engineers See It 57

How's Business? 60

What Caused This? 66

How Would You Fix It? . . 84

Can You Name It? 156

Is It Legal? 88

News for Jobbers 90

Sales Specifications 100

Things to Come 108

New Products 113

U.S. Vehicle Sales 140

Imported Vehicle Sales 141

INDEX OF ADVERTISEMENTS

172

ADVERTISING REPRESENTATIVES

K. L. Geelhood, Advertising Manager

J. E. Gilbert W. H. Robey Richard S. Dalev Wayne D. Mayfield

G. P. Drake Ray C. Moore 803-4 New Center Bldg. 1836 Euclid Ave.

250 West 55th St. 11 N. Wacker Dr. Detroit 2, Mich. Cleveland 15. Ohio

New York 19. N. Y. Chicago 6. HI. TRinity 1-2230 Superior 1-1177

PLaza 7-5020 FRankUn 2-0640

James C. Galloway and Co.
6535 Wilshire Blvd.
Los Angeles 48, Cal.
OLive 3-3223

MOTOR

MOTOR is published monfhiy by th« HEARST CORPORATION. 250 W«$t 55th St.. N«w York \9, N. Y.. U.S.A. Richard E.
B«rlin. PrMidtnt; G«org« H«aret. Vic« PtMidtnt; Richard E. D««fns, Executive Vic« Pr«sid«nt of Magazine; Fr«d L«wis, Vic«
Pr«$id«nt and G«n«ral Manager of MagazinM- Robert F. MacLtod, Vic« Prcsidtnt for Adv«rti$lng: John R. MilUr, Vic« Pr«$l-
d«nt for Circulation; ClifFord S. Bail«y. Vic« Pr«sid«nt for MOTOR; G. O. Markuson. Vice Pr«tid«nt and Tr«aMr«r- R. F.
McCauUy. S«cr«tary. © \H\ by th« H«arst Corporation, all rights r«s«rv«d. CabU address DICREDEEMS NEW VORK.
S«cond-class postage paid at N«w York. N.Y., and at additional mailing officM. Printed in U. S. A. Pric« p«r copy, SO c«nts;
subscriptions, payabi* in advanc*. %4 for on« year; $7 for two y«ars; Canada. $5 for on« y«ar; foreign countries, $7 for on«
y«ar. For change of address, give old address as well as new, with postal zone number if any. and allow five weeks for change
to become effective. Unsolicited manuscripts and illustrations cannot be returned unless accompanied by full return postoge.

NOTICE TO POSTMASTER:

Please send notifications regarding undeliverable magozines to MOTOR. 250 West 55th St.. New York 19, N. Y.

MOTOR, July 1961

MOTOR

AS I I'J II J II J I GOES TO PRESS

Last-Minute News . . What It Means . . What's Ahead

Dealers Face Three When June sales fell off disappointing-
Months of Red liig " ly, car dealers were shocked into the

realization that their last chance to
make a profit until October had eluded them« Although the
rest of the year may show a profit over-all, July, August
and September look like certain losers to most retailers •
The outlook is so bleak that scores of dealers are getting
out rather than face the discouragements* Bankruptcies may
not be increasing but voluntary dropouts enqphatically are*

Production Cutback With the 1961 model run almost at an
Is Due This ^nTET end, car output will begin to slow down

this month* Only a few more Ford and
Chevrolet products remain to be built in August* After that
production of 1961 *s will be shut off* July schedules call
for l|.65fOOO units, a sharp cutback from the 561,000 cars as-
sembled in June, the highest monthly run so far this year*

Optimism Not Based Though Detroit still talks in terms of
On Past Experience a good market between now and new-model

time, history is against optimism* Only
once in tiie last decade have third quarter sales been close
to the second quarter* June business failed to match Hay, a
development factory sales chiefs were unable to ej^lain*
They were confident May^s upsurge would carry into June but
the trend ttirned down* Dealers delivered an estimated 500, «
000 domestic cars in June, a decline of 30,000 from May*

Dealer Car Stocks Detroit forecasters did better at call-
On way Up Again' ing the turn on inventories than they

did on sales* As reported in MOTOR last
month, industry quarters predicted a rise in June and stocks
shot up, ending a three-month down trend* Padded by the ad-
dition of 25 f 000 cars in June, dealers entered July with a
stock of 963,000 cars* Although this is about 75fOOO cars
below June I960, dealers have their work cut out if they are
to escape a heavy carry-over of obsolete 1961 models*

Used Car Sales in Jtine used car business was the best of
J'une Year's Best the year* Most dealers are moving their

trades not in the recommended 30 days
but within three weeks* Ford and General Motors dealers are
down to a 20- to 25-day supply of secondhand cars*

MOTOR, July 1961 '^

Labor Talks Begin
On Frleadly Note^

A cordial atmosphere on both
sides marked the opening of
contract negotiations between
car makers and the United Auto
Workers union • Although outlook
is for a harsh contest before a
new contract is hammered out,
industry observers could not
recall a time when labor*man-
agement talks kicked off on
such a friendly note* Principal
source of difference is expect*
ed to center on the union *s de-
mand for salaries for produc-
tion workers, who h&ve always
been paid on an hourly basis*

Factories Too Busy
For Dealer Plaints

Warning to dealers : This is
not an auspicious time to hit
factories for favors, especial-
ly with requests requiring ap-
proval of top policy makers •
Aside from the usual incubation
problems with new models, in-
dustry chiefs are huddled over
their strategy for contract ne-
gotiations with the United Auto
Workers • Dealers would do bet-
ter to save their complaints
until after new models and la-
bor talks are out of the way«

New ll5-in> Ford
To Resemble Comet

The "in-between" .Ford, a car
with a wheelbase of 115 i^o,
that will be priced between the
standard Ford and Falcon, is
said to reveal a close resem-
blance to this year*s Comet,
although the identification is
not as strong as in the case of
the current Valiant and Lancer •
Company thinking la that this
car might become the bread-and-
butter model for Ford retailers^

Don >t Quote 1961 Prices
On 19b2* 81 Dealers Tol3

Dealers accepting orders for
1962 models before factories
post prices, a widespread prac-

tice last year, are being warn-
ed against using 1961 tags in
quoting to customers* New mod«
els will bring numerous price
changes, up and down, as manu«
facturers adopt new marketing
strategies • The price should be
left open until dealers have
the new lists in hand«

Oldsmo bile to Have

Field to Itself

Dealers holding the Oldsmo-
bile franchise may wind up with
the most exclusive market in
the industry, a field entirely
to themselves with only token
conqpetition. The division has
not had any serious opposition
from Ford and Chrysler since
last year when both Mercury and
Dodge dropped to a lower-price
notch and De Soto bowed out«
Word now is that Buick, long a
rival of Olds, will go the Pon-
tiac route in 1962.

1962 Buick Special
To Sell for Les?

Buick dealers who carry 1961
Specials into the next model
year could find their merchan-
dise seriously behind time on
price • The 1962 model will not
make the current car obsolete
as to style, but the next ver-
sion of the Special may sell
for #100 to |200 less than the
present car« Extent of the cut
will depend on how much money
conqpany can save by using ita
new cast-iron V-6 as the stand*
ard plant in place of the now
standard aluminum block V-8«

Second Half Rise
In Output Foreseen

Second half output will sur-
pass the first half total by
100,000 cars, T« J. Obal, sen-
ior Ford Motor Co« economist,
told the n« S* Chamber of Com-
merce recently • This would be
the first time since 1950 that
the second half has topped the
preceding six months • He alao

MOTOR, July I96I

foretold a ^#500, 000 car year
for 1961 and aaid that dealer
stoeka would shrink to 650,000
units by Sept« 1«

Others to Follow QM

6n Demonstrator Rebates

Other car factories are seen
following (Af*s lead in extend-*
ing the ^ per cent rebate on
old«niodel holdovers to include
demonstrators; may move even
before this reaches readers*
Development is not looked upon
with favor by some firms hard--
pressed to show a profitf but
dissenters feel they have no
choice except to follow 0M«

Big 3 to Show New
Lines in September

Ail Big 3 lines save one will
be introduced in September* The
single exception is an addition
to Lincoln-Mercury ranks which
will not be out until November*
American Motors is not expected
to announce its wares before
first week of October •

Factories to Lift
Ban on Racing

Detroit •s hot-rod set, mem-
bers of whom prefer the milder
tag of "high performance enthu-

siast," foresee the final col«
lapse of the ban on car conqpany
participation in racing and em-
phasis on horsepower by next
summer* Formal lifting of the
ban will be an enqpty gesture
for many firms , who have long
engaged in "high performance
events" in various ways*

Dealers to Get First
19b2's Late In August

With the exception of a few
Ford and Chevrolet plants, in-
dustry will end 1961 model out-
put this month* But new models
won*t move in volume imtil next
month due to time needed to in-
stall production equipment and
make line changes • Dealers
should begin receiving initial
shipments of new models about
third week of August*

Dualing of Makes
To Be Discouraged

Detroit will seek to discour-
age dealers from further dual*
ing of brands in the new model
year, although retailers who
are already handling a mix of
makes are safe enough* Except
in the rare instance, they will
not be asked to surrender con-
flicting franchises*

Brief but Addition to the Chevrolet line, which will go between
Important the standard car and Corvair, may be tagged with the
Latin for new, Nova««*«Some factory field man are giv-
ing dealers the old one about an inventory shortage between now
and new models in an effort to get merchants to take more cars«*o«
The imemployment problem in Detroit applies to executives , too»
Several top figures at factories who have made no secret of the
fact they would like to move to new Jobs or change conqpanies hav^
quit looking and quietly settled into lesser posts with their old
enqployers* No openings elsewhere** ••New entry in Pontiac*a Ventura
series will be the Grand PriXf a bucket-seat Job*^^*£xecutive of a
Big 3 coxqpany, who asked his division's advertising agency why it
could not produce consumer copy as striking as the Volkswagen ads*
drew this answer y "We could, if the client was in Europe*"** •*
Chevrolet dealers will have three convertibles for 1962*«**Former
dealer now active in a trade group where he has numerous contacts
with factory officials is invariably late for appointments* Inten*
tionally, he confides , "to make up for all the times I had to wait
for factory people in my 30 years as a dealer*"

MOTOR. July 1961

Some Shops and Jobbers
Ignore Service Letup

June brought a halt to the rapidly ex-
panding demand for service that marked
the preceding two or three months , but
all repalrshops and Jobbers were not affected equally* Where the
repalrshop has been heavy on repairs essential to keeping vehicles
running, business has been good and Jobbers strong on hard parts
and shop work also found volume satisfactory. The current slow-
down, which Is rxinnlng around $ per cent below the same time last
year. Is due principally to two factors* One Is a disposition on
the part of car owners to postpone everything but vital repairs • A
second Is the attitude of car dealers, whose paper-thin profits
this year have forced them to buy with great care»

Finance Disclosure
Bill Hearings SeT "

Senator Douglas » •• truth In
lending" bill, which would re-
quire all retailers to Inform
all Installment buyers of the
Interest charged them In terms
of sliqple annual Interest, Is
up again for hearings* These
have been set for July 1? to 20
before a subcommittee of the
Senate Banking Committee*

New Hearings
On Geller Bill

Emanuel Geller *s bill, which
would forbid automobile manu-
facturers to finance or Insure
the cars they make, was again a
subject of hearings before the
anti-trusts subcommittee of the
House Judiciary Committee* It
Is too early to gauge the pos-
sible fate of the bill, since
powerful forces are both for
and against It* The car coxqpa*
nles oppose the bill. Independ-
ent finance and Insurance firms
and the IGOA back It*

IGOA Pick Mllllkln;
Rap Teiig>ered Glass

George Mllllkln, Youngs town ^
Ohio, was elected president of
the IGOA at the recent 6th an-
nual meeting at St# Paul, Minn*
Art Fox, Cedar Rapids, la*, was
named first vp; George Mlllln«
ger, St* Louis, second vp; and
John Breneman, Lancaster, Pa«,
third vp* Bryan Davis, Raleigh,
N« C«, was chosen secretary-

treasurer* The meeting adopted
a resolution that calls on car
factories to halt the use of
tenqpered glass In new cars* An-
other resolution called on the
association to launch a program
of member services*

First Ford Cardinal
Due Hay if ext Year

New timetable on Ford's Car-
dinal, a sub-compact slse car.
Is as follows: Pilot production
will get under way at a German
plant In February • Car No# 1
(first off the line after the
pilot run) Is due May 18, 1962*
Public Introduction Is planned
for July, as a 1963 model* The
foregoing dates are official as
of now, but could be revised*

Factories to Check
Warranty Cheating

car factories will start to
crack down this fall on dealers
who collect twice on warranty
work, once from the customer, a
second time from the factory o
Names of some offenders are al-
ready known to factories* Buy-
ers who expected but did not
get better treatment after new
car warranties were extended
have flooded the factories with
complaints* In letters where
dealers are Identified by name,
the factories have been able to
check cons\uners* mall against
warranty claims by the dealers,
thus pinpointing retailers who
have collected from both sides*

MOTOR, July 1961

Dealers to Spare?

A complaint heard frequently at the Task Force meetings
conducted by the National Automobile Dealers Assn. was the
charge that ^Eictories are crowding territories with dealers. The
oversupply of dealers, it was said in some quarters, was worse
than the overabundance of new cars.

This may sound odd in view of statistics which show that
the number of automobile dealers has dropped steadily since
the end of World War II and now is only about two-thirds as
great as it was 15 years ago.

The apparent paradox is easily explained. When seen in the
proper perspective, it makes the dealer stand one of the most
telling of their arguments for a new deal in dealer relations.

Actually the number of retail automobile outlets has de-
clined and continues to fall. The competitive pinch being felt
by dealers today is simply the expansion of the individual dealer
into other price brackets. Where before he competed against
only two or three other dealers in his area, he now sells against
practically everybody, because every dealer, except those han-
dling luxury lines exclusively, has a car or model for any purse.

What the car JFactories can do about the dilemma is far from
clear. Every factory wants to exploit as wide a segment of the
market as possible and dealers themselves would probably be
the first to scream if a factory threatened to spin off a series or
two from those they now sell.

Perhaps a little less insistence from the factories on carrying
top-heavy inventories and a bit more realistic approach to the
problem of how many series or lines to build would help.

The only thing dead certain is that dealers need some kind
of assistance in their present profitless plight.

EDWARD FORD

Editor

MOTOR, July 1961

WHERE TO FIND GOOD

Chances are his own business is the best source if
the dealer, using these suggestions, knows how to
pick and develop youngsters already on his payroll

By Edward Ford, Editor
and

Robert Lund, Detroit Editor

JVLost pressing of personnel problems in car dealer-
ships today is not a shortage of mechanics or sales-
men, despite a vast hullabaloo to the contrary. Not all
the specimens palming themselves off as mechanics
or salesmen are of professional caliber, to be sure, but
there is no lack of raw manpower in either depart-
ment.

The shortage of service managers is real— so acute
that most dealers, faced with the problem of replac-
ing a man, consider it a break if they can find a medi-
ocre man, never mind an expert.

The dealer seeking a service supervisor is usually
limited to two choices: (1) He can try to pirate a
man away from a competitor or (2) Advance an em-
ploye of his own and hope he will grow into the job.

This latter is Detroit's suggestion for solving the
problem— that dealers grow their own. All factories
have handbooks or manuals defining the service man-
ager's function and a few firms offer seminars for serv-
ice chiefs. *.

The factory courses are good as far as they go. But
they fall short of solving the shortage because they
are aimed at the man who already has a solid back-
ground in shop management and are not for appren-
tices. Thus the dealer still has the dual problem of
finding the right man for the job and providing-his
basic training.

In Talking Stage

Detroit is not blind to the inadequacy of its efforts
in this field and there are reports from time to time
of the major companies embarking on big-scale pro-
grams to train service managers.

The fact that manufacturers are thinking in this
direction is encouraging. The day may come when
car makers will train service managers. But, until
such a time as the idea gets out of the talking stage
and down to the practical, dealers will have to de-
velop their own service executives.

Why the shortage of service managers? And what
can dealers do about it?

The shortage can be traced to the nature of the

position itself and the demands it makes on a man.

Except for the post of general manager, no other
department in a dealership calls for a more diverse
combination of talents and skills.

Because he comes in contact with every department
in the dealership, the service manager is required to
have a working knowledge of the over-all operation.
He need not be an authority on every phase of the
business, but he must have an insight as to how other
departments function and understand their prob-
lems.

Knowing the non-shop side of the business and be-
ing able to get along with department heads outside
his own sphere is only one of the many hats the serv-
ice manager is expected to wear. In his own depart-
ment he must be an expert in four fields— as an ad-
ministrator, salesman, mechanic and in the area of
customer relations. In small operations, he must of-

SERVICE MANAGERS

ten be shop foreman, chief mechanic or parts man-
ager.

As an administrator he directs the work of others—
the shop foreman, service writers and mechanics, pos-
sibly the parts manager.

He must get the best out of employes, direct their
time, resolve their differences, keep them busy, know
when to thunder and when to purr, when to praise
and when to let a man go, how to coax a mechanic
into working overtime on his lodge night, how to
delegate responsibility, enforce housekeeping assign-
ments, how to train a new man. He has to juggle all
those apples without losing sight of the profit he has
to earn in his department.

To turn a profit for his department, the service
manager must be able to sell. This is actually requi-
site No. 1, topping administrative ability, mechanical
know-how, customer relations, [continued on page 134

Dealer's search for a service supervisor can
begin — and perhaps end — ^right in his own
back-shop. It all depends on his ability to
choose candidate who shows most promise

Safe Plug Service on

These precautions must be taken to keep from
stripping threads or otherwise damaging soft metal

A. little extra care will go a long way toward pre-
venting stripped threads or other damage when
installing spark plugs in one of the new aluminum
engines.

Tightening plugs to the specified torque is espe-
cially important. Threads and seats must be kept
clean to avoid nicks in the soft metal. Manufacturers'
recommendations regarding lubrication of threads
must be observed. If, despite all precautions, threads
are stripped, knowing what to do about it will change
a seeming catastrophe to a mere inconvenience.

Aluminum cylinder heads are used on the Corvair,
Buick Special, Oldsmobile F-85 and Pontiac Tempest
V-8. Some 6 cyl. Rambler and Chrysler Corp. engines
have die-cast aluminum cylinder blocks but, since the
heads are made of cast iron, no special precautions
are necessary as far as spark plugs are concerned.

Before removing spark plugs from any aluminum
cylinder head, first loosen them a turn or two and
clean the area around the seat with compressed air.
This operation, of course, should be standard pro-
cedure even with iron heads, but it is particularly
important on the aluminum type. If grit particles
embed themselves in the threads or seats, the alumi-
num surfaces will be damaged when the plugs are
reinstalled.

Never loosen or remove plugs from a hot Corvair

Plug is inserted in rubber hose to prevent it
from dropping inside Corvair's cooling shroud

After throttle rod has been disconnected, cen-
ter spark plugs in both banks can be torqued

Tap cuts threads in plug port of Buick Special
cylinder head for installing Heli-Coil inserts

MOTOR, July 1961

Aluminum Heads

engine. Wait until the heads are cool enough to
touch. Threads may be stripped unless this precau-
tion is observed. Disconnect the throttle rod before
loosening the center plug in each bank. It is possible
to get at these plugs without disconnecting the rod
by slipping the socket over the plug, then attaching
the handle. However, because it will probably be
necessary to disconnect the rod later when using a
torque wrench for reinstalling plugs, it might as
well be taken off in the first place.

When removing or installing plugs in a Corvair,
use a magnetic socket or one with a rubber insert
which will prevent the plug from falling under the
engine shroud. If a socket of this type is not available,
use a length of rubber or plastic hose with an inside
diameter of ^^ in. for gripping the plug after it has
been loosened.

When cleaning and gapping spark plugs, follow
the usual procedure. Be especially careful to see that
threads are clean and smooth.

If you install new plugs, be sure that both reach
and heat range are correct. Reach, the distance from
the gasket seat to the lower end of the shell, is i/^ in.
for the 14 mm plugs used in all of the new General
Motors aluminum powerplants. The extra thread

i m w

m i

9 ^ ^

Correct size thread insert is placed in special
inserting tool with tang engaged in mandrel slot

length is provided to keep the plug tight in the
aluminum head.

If a short-reach plug is installed by mistake, per-
formance will suffer because the spark gap will be
located too far from the center of the combustion
chamber. The exposed threads [continued on page 1 37

What Detroit Is Thinking

Low-Price Field to Grow

The quest for business at the low end of the price
scale, where competition has always been keenest, will
become even more intense in the .1962 model year.
More makes will be crowded into the volume price
range than at any time since the industry narrowed
down to five companies.

Where most of the new entries of the 1961 model

By Robert Lund

Detroit Editor of MOTOR

year were pegged at a size category (compacts) , the
majority of new oflEerings this fall will aim at a price
goal— the volume end of the market. During the cur-
rent model year, car makers priced 75 different
vehicles at $2,500 or less. The upcoming model run
will see an even greater concentration of products
priced in this area. The figure could run as high as
90 or 95 cars.

If this trend accelerates, as appears likely, the
time may not be too distant when every car dealer in
the country will offer at least one model in the popu-
lar price field. Meanwhile, the fight for business in
this area bids to surpass anything that has gone
before.

Problems Face Pioneers

Still on the subject of the outlook for 1962, Detroit
marketing experts foresee a harder fight for business
for the "pioneer" compacts— Rambler, Falcon, Cor-
vair and Valiant— in the [continued on page 167

MOTOR, July 1961

While cable housing is held at its outer limit
of free travel, the clamp screw is tightened to
adjust the parking sprag cable on Valiant model

Tightening cable housing clip at midway point
of cable's free travel on earlier TorqueFlite

Turning threaded wheel to adjust push-button
selector cable on current TorqueFlite drive

W hen parts or components of an automobile look
as if they are complicated, they often are. An excep-
tion is transmission push-button controls and their
related cable adjustments. In this case, appearances
are deceptive because servicing and adjusting push-
button linkages are relatively easy.

Most customer complaints pertain to delayed or
harsh engagement of the transmission with the se-
lected detent position. This trouble can be cured in
most cases by careful adjustment of the push-button
selector and "park" cables.

The push-button controls on Valiant and Dodge
Lancer, 1958 and later Rambler cars with Flash-O-
Matic transmission and 1957-58 Mercury with Merc-
O-Matic and Multi-Drive are the two-cable type. On

Cures for

these units, one cable operates a transmission selector
lever as a forward or reverse-range button is pushed.
The second cable actuates the parking pawl inside
the transmission as the **park" control is operated.

The control unit used on Plymouth, Dodge, Chrys-
ler and De Soto models equipped with PowerFlite or
TorqueFlite transmissions has a single selector cable.
A parking control and pawl mechanism is not used
on PowerFlite or TorqueFlite drives with the excep-
tion of those used on Valiant and Lancer.

On all Chrysler Corp., Rambler and Mercury con-
trol units, the cables are adjusted at the transmission.
There are no adjustments at the point where the
cables attach to the keyboard.

On late 1959 through 1961 TorqueFlite transmis-
sions used on Chrysler Corp. cars, the selector cable
is adjusted by means of a wheel threaded on the end
of the cable housing and bolted to the transmission
case.

1 he reverse button on the dash control should be
held in its fully depressed position while the selector
cable is adjusted. If necessary, the threads on the
cable housing guide should be cleaned and lubricated
before making the adjustment, to permit free turning
of the wheel and accurate positioning of the cable in
the transmission.

MOTOR, July 1961

Removing Mercury control. Attaching nuts are
accessible after removal of escutcheon and buttons

Connecting adjustable end of Rambler park cable
to park lever. Lever and clevis holes must mate

Push-Button Drive Troubles

Here's how to remove' keyboard controls
and service and adjust linkages on all makes

The adjustment is performed by removing the cap
screw locking the wheel to the case and backing the
wheel all the way off to the second or third thread on
the guide. The cable housing and guide are then held
centered in the housing with a slight force exerted to
bottom the guide on the reverse detent.

With the cable housing held in this manner, the
wheel is rotated until it squarely contacts the case.
Then move it clockwise to align the nearest hole in
the wheel with the cap screw hole in the case. With
this hole counted as No. 1, the wheel is rotated clock-
wise to line up the fifth hole with the tapped cap
screw hole. The cap screw is installed and torqued to
30 to 50 Ib.-in.

Adjust TorqueFIites

On late 1958 and early 1959 TorqueFIites, a plug
and locking screw are incorporated in the cable
adapter housing on the case to permit adjustment.
After the locking screw has been backed all the way
out and the cable removed from the adapter, a rod
or screwdriver is inserted through the cable hole to
push the adapter all the way in to its reverse position.
The screw is then turned clockwise until it bottoms
on the adapter and locks it in reverse.

With the reverse button fully depressed and the
adapter locked by the screw, the cable is reconnected
to the adapter. The limits of free play of the cable
housing within the adapter housing are scribed on
the cable-housing clip and the case. With the cable
held halfway between the scribe marks, the clip is
tightened and the locking screw backed all the way
out to seat on its plug.

To adjust the selector cable and neutral switch on
PowerFlite transmissions, the switch is first removed
from the transmission and the cable housing clip
loosened. The cable and clip are then moved to
locate the manual valve lever in neutral. This is
indicated when the neutral switch cam is in the exact
center of the neutral switch hole. Neutral button is
depressed during adjustment.

While finger pressure is exerted or a flat-faced tool
inserted through the switch hole and against the cam,
the manual lever is held stationary in neutral detent
while in-and-out free play limits of the cable are
scribed on the transmission and clip as in the early
TorqueFIite adjustment. With the cable located mid-
way between the limit marks, pressure is released
from the manual lever and the clip is tightened,
exerting care not to move the cable.

After the neutral switch [continued on page 132

MOTOR, July 1961

ENGINEERS NEARER

New designs and lining materials now being devel-
oped promise to lick a problem that has grown more
serious due to sudden stops on crowded expressways

By Walter O. Koehler

Engineering Editor of MOTOR

A, driver on a congested expressway spends a good
deal of his time and energy stabbing the brake pedal
to keep himself out of one of those chain-reaction
collisions that so frequently tangle the road with
wreckage. Last year in New York City alone, more ac-
cidents were attributed to tailgating— following the
car ahead too closely— than to any other cause. These
crashes took the lives of 105 people and injured
nearly 8,300.

The pattern of frequent slowdowns and sudden
stops caused by today's traffic conditions sends tem-
peratures soaring in brake drums and linings. If
brakes absorb heat faster than they can get rid of it,
the result is fade. The pressure the driver must exert
continues to rise until he is unable to stop the car
within a safe distance.

Fade is due to a combination of circumstances, but
heat is the underlying cause. After a series of slow-
downs and stops, the drum may reach a temperature
of 550 deg. or more, hot enough to broil a thick steak.
The drum expands away from the shoes, lengthening
pedal travel. Since the arc through which the brake
shoes move remains constant while drum diameter
increases, only the end of the shoe contacts the drum.
With all of the braking pressure concentrated within
a small area, the drum distorts, assuming a roughly
elliptical shape. At the same time, temperature of
the lining rises rapidly.

Binding Materials Melt

At some critical brake-shoe temperature, usually
between 500 and 600 deg., the resin and rubber
which bind the brake lining materials begin to melt.
The change of this material from a solid to a semi-
liquid state sharply reduces its friction. Even if there
is some pedal travel left, the driver can't push hard
enough to stop the car.

Engineers know how to build brakes with much
greater resistance to fade than those used in today's
cars. They just don't have a place to put them. Until
the trend started to reverse with the 1961 models, car
weight had increased steadily. While weight was go-
ing up, wheel diameters gradually shrunk from 16 in.
to 15 and finally to 14 on most full-size cars. Smaller
wheels obviously limit brake-drum diameter. Even

though drum width has been increased, lining area
has not kept pace with the steady rise in weight and
performance.

Small drums have two strikes against them. First,
the available braking area is naturally less than in a
larger drum. Consequently, pressure per square inch
must be greater to obtain the same rate of decelera-
tion. When pressure goes up, temperature also in-
creases.

This rapid temperature rise points up the second
weakness of a small drum. Since it weighs less than
one of larger diameter, it cannot store much heat be-
fore reaching the critical temperature at which fade
occurs. Every time a 4,000 lb. car is stopped from 70
mph, its kinetic energy is converted into a given
amount of heat. The drum must absorb the bulk of
this. If the drum is heavy, it may soak up the heat
from a dozen successive high-speed stops before get-
ting hot enough to cause fade, while a lighter one
might overheat after only fixe or six stops.

The small wheels used in modern cars aggravate
the fade problem by reducing air circulation around
the drum. When an 11 in. or 12 in. drum is crammed
into a 14 in. wheel, there is little space left for the

When heated drum expands, initial contact of
brake shoes is at one end only, causing over-
heated linings due to concentration of pres-
sure in small area. Pressure, heat distort drum

MOTOR, July 1961

FADE-FREE BRAKES

One possible cure for brake fade — cooling ducts with
openings in the grille for front brakes and air scoops
in leading edges of the back fenders for rear brakes

flow of air. A leading car factory found out how drum
temperatures varied with wheel size by driving cars
down long mountain grades in Pennsylvania. At the
end of the test route, front drum temperature of a
car equipped with 14 in. wheels measured 570 deg.
When the car was fitted with 15 in. wheels and put
through the same test, maximum front brake drum
temperature reached 500 deg. This 70 deg. drop
could easily mean the difference between severe fad-

Wheels designed for improved brake drum ventilation. Wheel
spokes (left) are tilted toward direction of rotation to act as
air scoops. In other design, simple ventilating slots are used

ing and smooth, easily controlled brake operation.
The problem of brake fade is being attacked from
two directions. One approach is to get rid of the
heat as quickly as possible. The other is to develop
lining materials and brake designs which will oper-
ate satisfactorily at high temperatures.

Effective cooling of brake drums is relatively sim-
ple if sufficient air can reach them. On modern cars,
however, drums are shielded by the front-end sheet
metal and tires of large cross-sec-
tion. There is little clearance be-
tween drum and wheel and the
latter is frequently covered by a
decorative disc.

The flared brake drum, intro-
duced by Oldsmobile in 1958, is
one method of improving air cir-
culation. The flared section, re-
sembling the mouth of a bell, ex-
tends from the inner flange of
the drum. It scoops in air which
passes the inner sidewalls of the
front tires and directs it to the
rest of the drum and the backing
plate. The flared section also adds
to the weight of the drum, in-
creasing its heat storage capacity.
A different method is employed
in the 1961 Cadillac. The wheel
spider is reversed, moving the
drum inward in relation to the
wheel and placing it partially in
the air stream created by the car's
forward motion.
A 24- [continued on pace 153

MOTOR^ July 1961

TOWLINES

By Graham Hunter

''On long runs I'm able to reduce
gas consumption considerably"

"No better time to
show a man a new
car than when he's
completely relaxed!"

"Oh, for heaven's sake,
Edgar, you look worse
than the car does !!"

"First this tranquilizer;
then we'll discuss all
the things I found your
car needs done to it"

"That ain't a fire—
that's an overheated
car. Call a garage!"

MOTOR, July l%f

Tune-Ups Open Sales Door

They pave the way for this station to sell 350 to 400 spark
plugs a month in addition to other parts and labor profits

SHOW . . First step at Bob Krejci's service
station Phoenix, Ariz., is to let tune-up custom-
er see 'scope pattern, then interpret it for her

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A.lthough the Bob Krejci service station in Phoenix,
Ariz., sells from 350 to 400 new spark plugs each
month, not one in the past year and a half has been
sold over the counter. Customers don't drive in and
ask for a new set of plugs, nor is any indiscriminate
attempt made by station personnel to sell them.

A plug sale at Krejci's station is the natural, and
perhaps logical, outcome of a tune-up. What's more,
spark plugs are far easier to sell after a tune-up check.

When Bob Krejci took over operation of the sta-
tion some 18 months ago, gallonage averaged less
than 12,000 a month. The former operator had tried,
without too much success, to make a go of it without
offering mechanical service.

"That was his big mistake, I feel," Krejci observes.
"As soon as I took over, my first move was to buy new
equipment. I bought an analyzer, an oscilloscope, dis-
tributor tester, brake-drum lathe, wheel balancer-
plus all the necessary hand and power tools. With
only two bays, I had to turn them both into stalls
for mechanical work."

Because repair work draws more customers, gal-
lonage is up today to about 32,000 a month and
Krejci is averaging better than two minor tune-ups a
day. Labor charge on minor tune-ups is pegged at
$6.95 for 6 cyl. engines, $8.95 for V-8's. Parts sales
range as high as $12 to $15 on a single job.

"With the proper equipment," Krejci explains,
"it's no trouble to sell a set of new plugs to those
tune-up customers who need them. We never recom-
mend, incidentally, installing [continued on page 144

COMPARE . . Krejci dramatizes his point by mak-
ing comparison of the old plug with a new one

EXPLAIN . . Patience in telling why part must
be replaced gains confidence of women customers

MOTOR, July 1961

Make

Alert shop owners can boost
TBA sales volume by cater-
ing to prime prospects — all
vacation-bound car owners

Any service shop can climb aboard the profit band-
wagon by adopting these timely merchandising ideas

By Peter Silveri

Managing Editor of MOTOR

H/very shop that services automobiles can play a
varsity position in the year-round TBA sales game.
In fact, all it takes to participate in this multi-billion
dollar contest is a basic inventory of tires, batteries,
and accessories. Even if the shop operator decides to
sit on the sidelines, he'll still manage to connect with
some customers who drive in and ask for specific
items. ^

But, if a repairman earnestly seeks to get into
the thick of the selling fray, he can keep his cash
register humming regularly. He will get the auto-
matic sales and plenty more to boot! All he has to do is
to watch for existing opportunities, then explore them.

One opportunity is at hand— summer. Warm
weather is an open invitation for most motorists to
slide behind the wheel of their car and head for the
open road—a trip to the beach, mountains or just
plain highway cruising. Whatever the destination,
these people are prime prospects for certain items
that are particularly salable right now. They are
seasonal products that must be sold this and next
month— or not at all.

Accessories with current high sales appeal are bug
deflectors, grille screens, warm-weather seat cushions,
car waste baskets and similar merchandise. What is
crucial in a successful drive, all customers must be
exposed to these products. And exposure means dis-
playing them prominently, preferably at or near gas
pumps.

These items warrant top display billing because
it is the best way to produce impulse sales. As TBA

merchandisers know from years of experience, acces-
sories are often bought on impulse, without the cus-
tomer's having any idea at all of purchasing a product
when he drives into a service shop. But a display can
whet his appetite or remind him of a need. A nudge
from an employe— who need only point out the dis-
play and ask the customer to buy— can trigger the
sale.

One practical, inexpensive approach to displaying
accessories is a pegboard. It can be used to exhibit
a variety of products and can be moved about with-
out too much effort. Some operators prefer to place

Check List of TBA Items

Customers Will Buy

□ Grille screens

□ Fan belts

□ Car waste baskets

□ Car wax

□ Seat cushions

□ Car polish

□ Seat covers

□ Sponges

n Bug deflectors

□ Wiper arms, blades

□ Vacuum bottles

n Tires

□ Air cleaners

n Tissue dispensers

□ Flashlights

n Gasoline caps

□ Batteries

Q Gasoline cans

n Radiator caps

□ Thermostats

□ Floor mats

□ Upholstery cleaners

□ Touch-up paints

Q Compasses

□ Outside mirrors

□ Car bulbs

MOTOR, July Ji961

Summer a TBA Bonanza!

pegboard displays near their pumps; others position
them inside the office or in the service area.

Perhaps the pivot man in any successful TBA push
is the man at the pump. To sell anything from
trinkets to life insurance requires personal contact.
And, if TBA items are to be sold on a regular basis,
the employe must initiate the action.

More than anything, common sense alone dictates
the type of action. For example, if a customer's
radiator is clogged with insects, an alert employe
would ask him to buy a bug deflector. If it is noticed
that the customer's shirt is soaked with perspiration,
ask him to buy a seat cushion. If the customer is
headed for the beach, ask him to buy seat covers to
protect his upholstery. If he's going on a picnic, sug-
gest a car waste basket or a vacuum bottle.

Know the need, then sell the appropriate product.
It's half the battle.

Because the automobile looms so important to the
owner during the summer months, don't neglect

other TBA merchandise. Remember, a smooth-oper-
ating, safe car is indispensable. Customers want— and
will pay for— trouble-free motoring.

So be sure to check fan belts, radiator caps, battery
cables, and so forth. If an item is in dubious condi-
tion, bring it to the customer's attention.

Tires, of course, are critical this time of year. Most
people will be driving greater distances at higher
speeds. A borderline tire, which might survive slow-
speed stop-and-go town driving, won't make it on the
open road.

A good service for regular customers who are set-
ting out on a trip is to check tire inflation. It takes
a few minutes, true, but it's a good-will gesture and
an opportunity to get a closer look at the customer's
tires. He'll appreciate the gesture if he's told why the
check is important to his pocket book and his safety.
Proper inflation adds to tire life. Too little air causes
abnormal deflection and tread wear in the shoulder
area of the tires. [continued on page 169

Capital
Close-Ups

By Bert MUls

Washington Editor of MOTOR

Abbott Heads NADA

Texan Thomas F. Abbott, Jr., a Pontiac-Rambler
dealer in Fort Worth, is the new president of the Na-
tional Automobile Dealers Assn. He succeeds the late
Walter B. Cooper, of Fort Collins, Col. Moving into
the spot vacated by the elevation of Abbott from first
vice president is John H. Lander, a Dodge dealer in
Atlanta who was NADA treasurer two years ago.

President Abbott is well known in NADA circles,
having been a member since 1939 and a director since
1952. He is a former regional vice president and
chairman of the National Affairs Committee. He is
president of the Texas Highway Safety Council, a
former Regent of Texas Tech, and a past president
of his state and local dealer associations.

FBI Issues New Booklet

Alert gas sution attendants who tell the FBI about
suspicious looking cars or drivers are often credited

with helping catch wanted law-breakers. To encour-
age more help from the men at the pumps, FBI has
published a 10-page booklet, "How Service Stations
Can Help Law Enforcement." Since on the average
day the G-Men are looking for 89,000 fugitives, they
can use all the volunteer help they can get.

While Justice Dept. officials do not intend to con-
vert station employes into undercover agents, they
point to the record which shows that even major Fed-
eral offenses like kidnapping have been solved
through tips from cooperative service station workers.

Pension Bill Progresses

Two automotive groups are among the nearly 70
associations backing a House-passed bill to grant tax
relief to the self-employed. NADA and Automotive
Affiliated Representatives are listed as backing the
measure, H.R. 10, which seeks to extend the same
tax benefits to the entrepreneur as to corporate em-
ployes whose pension con- [continued on page 156

MOTOR/ July 1961

HOW TO RATE NO. 1
WITH CAR BUYERS

A dealer can be the most popular retailer in
town, says this veteran, if he takes a little extra
care with these fine points of customer relations

By Martin H. Bury

President, Wilkie Buick Co., Philadelphia

X he great merchant, John Wanamaker, once wrote,
"Times as well as winds change, and business ways
must be improved or everything gets on the down-
grade."

Admittedly, there has been little for dealers to
shout about in recent years. Even those with "hot"
cars to sell have retained a pitifully small portion of
their sales volume as net profit. But, still and all,
there are a few dealers who stand out like diamonds
in a tray of zircons. Why?

There are many reasons. Heavy advertising or cut
prices are not among them. Yet these dealers attract,
sell and hold customers. Since customers are the key
to the dealer situation, let's analyze them briefly.

Automobile sales or service customers are both im-
pressionable and fickle. They approach the average
dealership with their guard up. They hope for the
best but expect the worst. They have poor memories
where price concessions or free service is concerned.

Little Things Mean a Lot

The brisk greeting of m soles-
man, the Qttentiveness of a
service manager, the cashier's
smile given when a bill Is
poid— these are some of the
little things that win friends
ond hold customers for car
dealers.

Preoccupied with the large-
scale problems of competition
and inventory, a dealer some-
times forgets or neglects the Bner points that leave
favorable impressions with customers.

This oversight can be costly, writes veteran deal-
er and author Martin Bury, who describes some
successful proctices in building good will

but their memories are remarkably retentive in con-
nection with service complaints or broken promises.

The dealer's customers are seldom neutral about
him, as they might be about a department store or
an airline or a gasoline station. They are impressed
favorably or unfavorably by dozens of little things
that too many dealers are prone to forget or neglect.

These customers are sensitive because they patron-
ize the dealer in connection with the purchase of
or service to their second-most-important possession.
And they become doubly sensitive when they are
accorded only the treatment they might expect if they
were buying an electric percolator or having it
repaired.

The average customer will leave the average dealer
to do business with another dealer on the slightest
provocation. But the average customer who patron-
izes one of the outstanding dealers is not only loyal
to that dealer, but also subconsciously advertises that
fact and the reasons for it.

Let's face it! Our customers are like that— impres-
sionable, sensitive, fickle and on guard against us.
But we want (and need!) their business. So we court
them and romance them. We paint a rosy picture.
We sometimes make extravagant promises. And after
the sale, (of a car or of service) if the romancing
doesn't continue and if the realization is considerably
less than rosy, the relationship terminates in separa-
tion, or commercial divorce.

Continuing Courtship

For the purposes of this article, let's assume that
the new and used cars have been honestly represented
and properly conditioned, and that the service is
fundamentally as good as or better than average. The
customer has been courted and won—won by the
impression the salesman or service counselor made
upon him. It is a part of our calling as dealers that
we must continue to impress him. How?

Well, first among the impressionable items is
cleanliness— of facilities, of personnel, of the cus-
tomer's automobile. Most people find dirt repulsive.
(The few who don't do not find cleanliness re-
pulsive.) Instinctively they shy away from dirt. Since

MOTOR, July 1961

^jiDiAR mn

^ FAIR TRA.WS
9 COURTESY

• PROMPT
SERVICE

t EXPERT
MECHANICS

GUARAt^TEED

• CIEAN
PREMISES

• mWVIDUAl

ATTENTION

^ ^ # # >'#

Fact of the matter is, dealers must
engage in a never-ending campaign to
attract, sell and hold customers

they respond to the attractive or at least try to avoid
being repelled, cleanliness is an important point.

Then there is attitude— of the salesman, service
counselor, or the dealer who steps briskly and
promptly toward each person who enters the
premises, the cashier who never fails to smile pleas-
antly when a bill is rendered or paid, the car attend-
ant who brings the car around promptly and carefully
without the appearance of expecting a tip.

And porters! Especially those who freshen up the
cars on display. If they do so with zeal and a mini-
mum of rags, dusters and equipment, they make a
far better impression than if they appear to be tired,
imbued with slow motion and have cleaning equip-
ment scattered all over the place.

Next there's appearance and attire of workers. The
best salesmen wear conservative clothing, nothing to
distract the customer's attention. And the public ex-
pects no less. But where most of us fail is in our
service reception area. Service counselors should wear
uniform blue or oxford gray trousers with a waist-
jacket to match, along with a white shirt and a neck-
tie. Each counselor should have his name on the
breast pocket of his jacket.

Car attendants and porters should be uniformly
attired in dark olive-green with white or light gray

shirts, an overseas cap, and clean white cotton gloves.
(In my establishment, the car attendants sometimes
soil three pairs of gloves a day.) Their shoes should
be polished, their uniforms pressed. Like the ushers
in New York's Radio City Music Hall, these men
should be lined up for inspection each day, by the
service manager or other official designated for this
purpose.

Sounds like a lot of bother? Remember that the
objective is to make a good impression on the most
valuable asset the dealer has— his customers.

No Place for Huddles

Bull sessions, griping sessions and huddles should
be confined to the locker rooms. They should be
forbidden any place else— especially in the salesroom,
where too many salesmen have a habit of lolling
at their comfortable but uninspiring ease.

Salesrooms are market places. The commodities
marketed there range in price from $2,000 to $10,000
or more— a substantial purchase amount for the aver-
age buyer. It follows that salesrooms should reflect
the value of the product and its importance to the
customer— not only in how the product is displayed,
but in the attitudes of the [continued on page 162

MOTOR, July 1961

''A dissatisfied customer, eh?"* Wes asked. "More
than dissatisfied — hysterical/' Adelaide replied

It Pays to Please Patrons

Cap Moran shows it costs less
to keep old customers happy
than it does to attract new ones

iCj
X've got to go to lunch," said Adelaide Hunt, the

efficient but thoroughly feminine secretary-bookkeep-
er of Moran Motors, Inc., to Wes Moore, the unsmil-
ing sales manager. "Will you tell Mr. Moran that
Hezekiah Bottomley wants him to call as soon as he
can?"

"Of course," said Wes, "Cap knows who Hezekiah

"Naturally. Don't you?"

"He's a feed dealer."

"Good," said Adelaide, "but you may be sorry you
ever heard of him."

"A dissatisfied customer, eh?"

"More than dissatisfied— hysterical."

"It doesn't take much to set them off any more,"
said Wes. "Car buyers always cut their fuse short be-
fore they talk to a dealer. What's Hezekiah's par-
ticular gripe? Did he find that another dealer would

have allowed him 98 cents more on the trade-in?"

"No. It seems that we charged him $35 for under-
coating."

"What's wrong with that? Most places charge $40."

"The trouble," said Adelaide, "is that we didn't do
the undercoating."

"We're all allowed one boner."

"But remember what Mr. Moran said once. 'Let's
imagine we're all parachute jumpers and can't afford
even one mistake.' "

"If I tried to remember everything Cap said, I'd
have to be an electronic brain."

"Which you obviously aren't," said Adelaide. "But
you will remember to tell Mr. Moran to call Mr. Bot-
tomley, won't you?"

Wes nodded and Adelaide left. Cap, returning
from a visit to the bank, came in about five minutes
later.

"A character by the name of Hezekiah Bottomley
wants you to call him," Wes told him.

"That 'character,' " said Cap, "happens to be a
prize catch. He's been buying from our toughest com-
petitor for 30 years. But Clint Harlow finally hooked
him."

"Clint needn't have kept it [continued on page 165

MOTOR. July 1961

Put Spring Back in Leaf Springs

Some facts to help you pin-
point and correct llie causes
of rear suspension troubles

To check for sagged springs, the riding height
is measured from the axle housing to the bot-
tom of the side rail behind the bumper bracket

Check rear axle misalignment by measuring from
backing plate to opposite side rail. Distances
and reference points must be same for both sides

By Thomas V. Glover

Service Editor of MOTOR

J^eaf springs can and often do take a beating during
the summer months. This is particularly true when
vacation-bound motorists pack the family, luggage
and sundry equipment into the car and drive on
rough-riding country roads or sandy' beaches.

The combination of rough terrain and added load
can put a strain on leaf springs, shackles and bush-
ings. It can also lead the customer to the nearest re-
pairshop with a complaint of squeaks or crunching
noises. Fortunately for the repairman, it is a simple
matter to pinpoint and correct leaf spring troubles.

Broken leaves are virtually a rarity. More often
than not, the cure for a troublesome leaf spring is a
new leaf interliner, clips or bushings.

Inter liner squeaks can be caused by mud or sand
particles between the liners and leaves, or brittling
and wearing out of the liners. This is usually indi-
cated by frayed edges of liners protruding from be-
tween the leaves. The interliner should be replaced,
if this condition is found.

The rear spring interliners used on Ford Motor
Co. and Chrysler Corp. passenger cars are the insert
ty{>e located at the ends of the leaves. The inserts can
be installed without removing the spring from the
car. On Studebaker and Rambler American springs,
full-length interliners are used, and thus spring re-

Alternate misalignment check. Measure from U-
bolt to rail reference point. Distance between
left and right checks should not exceed Ys in.

moval and disassembly are required for replacement.

On the Ford and Chrysler springs, liners are re-
placed by removing the rebound or alignment clips
and spreading the leaves with a thin-bladed chisel.
The liners can then be inserted between the leaves
after the old liners have been removed.

The leaf surfaces in contact with interliners should
be free of rust and corrosion and the liners, which in
most cases are impregnated with wax or chemicals,
inserted without lubricants or grease. If required,
spring surfaces should be cleaned with a piece of
sandpaper. [continued on page 170

MOTOR, July 1961

^"^

Impact at left front corner of this 1961 model
damaged sheet metal, twisted frame and cowl

O After retaining bolts have been removed, front
end sheet metal is lifted off as an assembly

QUICK FRONT END AND

Straightening and installing new sheet metal can achieve like-new
results when right equipment and step-saving procedures are used

^ After final alignment of cowl and adjustment
of door openings, dimensions are checked

Cowl alignment is maintained with a hydraulic
jack while the broken welds are reinforced

Three sections of fender assembly are tempo-
rarily installed to establish fit, then welded

MOTOR. July 1961

Q Chain pull is exerted while controlled heat is
applied to straighten twisted front of frame

COWL REPAIR

.- ^ rm*

."1

'A'

• "^"^yi^Li"

• '■ >

P'*

?•» /

^ * ^^^fc-Bkl

JP«H

J /

r n

b J r

ji^

. ''^

While jack and turnbuckle push and pull, the
cowl is straightened with a hammer and dolly

fi Inside area of removed fender is painted. This
saves masking engine and produces cleaner job

■

f / ™

•

Q The fender assembly is then in-
stalled on the car and aligned
to a perfect fit with new hood

1Q Remainder of sheet

metal is positioned and

the headlamp installed as

the final assembly begins

MOTOR, July 1961

Checking timing on truck, in Smith and Kerber shop, Broomall, Pa.

TRUCKS PAY SHOP EXTRA

Only 23 per cent of vehicles serviced are commercial jobs,
but they account for 40 per cent of total dollar volume

W hen it conies to servicing trucks, some repair-
shops have a take-it-or-leave-it attitude. Others beat
the drums loudly and constantly to attract truck
owners to their shops.

Falling into the latter group is Smith and Kerber
service station, Broomall, Pa., which has found truck
servicing profitable and quite painless.

"We would rather work on trucks any day than on
passenger cars,'* says 1. Newton Kerber, station part-
ner. "For one thing, they're easier to work on. More-
over, we are doing business with people who know
what they want and are service-conscious rather than
price-conscious. Then, too, trucks have fewer come-
backs than cars, and there are fewer things in the way
of rattles and shakes to contend with.

"As long as we give prompt service to a trucker,
finish the job when it is supposed to be finished, we
have made a customer who will turn to us for future
work.*'

In adding his praise for truck work, partner James
L. Smith says they have no trouble collecting on a
truck job when it is completed. A trucker loses money
when his vehicle is tied up, and getting prompt ser-
vice is especially appreciated by him.

As an example of this. Smith points to one truck
owner who left S200 with him to cover the cost of the
service needed to put his vehicle back into operation.
He told Smith to apply the difference to subsequent
jobs when the truck was brought back.

Smith and Kerber's fondness for truck business can
be readily seen in the fol- [continued on page 153

Truck's brakes are adjusted. All 10 mechanics
work on both commercial vehicles and cars

MOTOR. July 1961

Ads Sell Salesmen to Car Buyers

A. unique series of newspaper ads, aimed at rais-
ing the status of car salesmen, has been tried with
outstanding success by Hoehn Chevrolet Co., Mem-
phis, Tenn. These institutional-type ads, b\^ by 5i/^
in., did not replace but rather complemented
Hoehn's regular hard-sell ads.

Typical in the ad series was a cut of salesman
Wally Wallace perched on an old hay rake. Carrying
the headline, "Farm Boy Makes Good,'* the copy
noted that Wally had been in the car business over
25 years and customers liked his grassroots approach.

Commenting on the campaign, G. M. Hoagland,
Hoehn vice president, says, "W^e conceived of it as
a way of saying, indirectly, that we are proud of our
men, that we want the public to know them as we
do— as hard-working family men, with experience,
ideas and enthusiasm, as men whose friendship is
valuable and whose counsel is trustworthy. We
hoped the public would feel, on reading them, that
a company that respects its men as worthy individ-
uals treats its customers the same way."

Results of the campaign were gratifying. Salesmen
reaped compliments. One man received 17 phone
calls the day his ad ran.

Farm Boy Makes Good

1 m ju*t *a oU Arkimii# ttsm hos." —J* W*]]3r
WeJlBtT, "A-ftd rou. e»n tmkf thti Nry ftut at the
tn/uniry, b^it Hbu cutt taJu the coutitET ^^t °( '^■H'
tMf " But warn ftnu pto hSm Aawa, WnJly BdmLU
tb«t eoiintry l»y* **U ffitmij si cM-n ta city jJlrk#r».
•^m hAidly evrr mtrt & rtH-t dtj $ntktr pvrmf^yi.

b^--*^ pp_F... -i-*^T. ►•11? fnr ^ -re- ■w'Kn'f >— n (n

jTMnT TtaarTwhkt MOTM iT;

moM About WaOjr WbIIm* . . . hla i

Typical ad in series

As Engineers See It

Longer Life for Valves

Many factors in addition to the quality of the
valve itself influence its longevity. Even the best
valve won't live long in an engine that is poorly
designed, manufactured or maintained, according to
Eaton Manufacturing Co. engineers, T. N. Tunne-
clifFe and L. F. Jenkins, who presented their paper,
"Why Valves Succeed," at the SAE National Trans-
portation Meeting.

From the standpoint of engine design, factors af-
fecting valve motion are especially critical. Cam and

valve gear must provide smooth opening and closing,
without abrupt changes in velocity. Heat balance
must be maintained by getting rid of heat through
the stem and seat as fast as it enters through the
head and throat. Adequate lubrication is important
to minimize wear.

The valve must also be able to live in the presence
of materials which are extremely corrosive at high
temperatures. Lead, manganese and bromine com-
pounds are found in modern gasolines, while sul-
phur and vanadium are present in most Diesel fuels.
A valve which operates successfully in one applica-
tion may be short-lived in another.

Careful manufacture and assembly of the engine
is vital. Water passages must be properly cored be-
fore casting to assure uniform temperature control.
Cams must be ground accurately to guarantee that
valves open and close the way the designer intended.

The repairshop can do its part to provide maxi-
mum life by maintaining correct valve lash, carbu-
retor adjustment and ignition timing. Proper serv-
icing of oil and air filters will keep out most of the
dirt which shortens the life of valves and other en-
gine parts. An adequate supply of clean, high-qual-
ity oil at all times provides maximum protection
against wear. Prompt replacement of unserviceable
parts prevents serious engine damage.

MOTOR. Tulv 1961

Speedier Variable-Speed

These procedures will help you correct overheat-
ing and noise on an increasingly popular unit

Fan drive is checked by hand. With normal
unit, fan can be turned without moving the
pulley by applying a light finger pressure

l\ repairshop operator doesn't need a crystal ball
or a seer to tell him that he'll be encountering num-
erous overheating complaints this and next month.
He knows, too, how to go about finding the fault and
correcting it. He might have trouble, however, if he
isn't familiar with variable-speed fans— a unit found
on an ever-increasing number of cars.

Fluid-coupling type fan drives are not only used
on most 1961 vehicles equipped with air conditioners,
they are also standard on some models without cool-
ers. At low engine speeds, the coupling transmits the
driving force required to give the fan speed necessary
for cooling. At high engine speeds, the coupling slips
and the fan speed is limited to save power and reduce
fan noise.

If the coupling is not effective at low engine speeds,
overheating can result. Should it lock up at high

engine speeds, fan noise will occur.
Knowing how to check fan operation
quickly and to make necessary ad-
justments can save time and put
more dollars in the till.

The two members of the fan-drive
coupling are a rotor, driven by a
shaft attached to the water-pump
flange, and a housing which encloses
the rotor. The fan blades are bolted
to the housing, which is mounted
on the rotor shaft through perma-
nently sealed bearings.

The housing is partially filled with
a silicone fluid. The shear resistance
of this fluid provides an effective
coupling between the rotor and
housing at low speeds. At high
speeds, when the air resistance to the
turning of the fan greatly increases,
slippage occurs. On some models a
thermostatic control permits more
fluid to enter the housing, increas-
ing top fan speed, when underhood
temperature is high.

In most cases, fan operation can
be checked with a timing light and
tachometer. The speed of the fan
and crankshaft pulley is the same
when both appear to be stopped by
the timing light. Although a defec-
tive coupling must be replaced as
an assembly, adjustments can be
made on some units. Test and service

recommendations on the individual car makes are

as follows:

AMERICAN MOTORS-Rambler, 1959-61. Timing
light should appear to stop crankshaft pulley and
fan at 2,500-2,700 engine rpm. At higher rpm's, slip-
page causes fan to slow down relative to engine speed.

CHRYSLER CORP.-Chrysler 1957-59. Timing light
should appear to stop fan and crankshaft pulley at
1,400 rpm or higher. If both stop at lower speed, fan
is operating below minimum speed. This can cause
overheating and therefore the drive should be re-
placed. Do not remove filler plug or add fluid to
drive unit.

Excessive fan noise can occur if unit locks up from
bearing failure or internal bind. Normally, the fan

MOTOR, July 1961

Fan Service

By William J. Moreland

Technical Editor of MOTOR

can be turned relative to the pump pulley with only
light finger pressure, the effort decreasing after sev-
eral revolutions of the fan. If the drive is locked up,
replace it.

On 1960 Chryslers, use above procedure. Timing
light check should stop crankshaft pulley and fan at
2,000 rpm or higher on PC- 1,2,3, PYl models; at
1,665 rpm or higher on PS-3 model.

For 1961 Chryslers, fan should appear to be
stopped at not less than 1,600 rpm or more than
1,850 rpm on RC-3 and RY-1 models. On RC-l and
RC-2 models, minimum is 1,550 rpm and maximum
1,800 rpm.

On 1959 De Soto, use same procedure as '59
Chrysler. Minimum fan speed 2,200 rpm. The 1960
De Soto is same as 1960 Chrysler, and 1961 models
are identical to 1961 Chrysler RC-l.

For 1960 Dodge, procedure is same as 1960 Chrysler
PS-3; 1961 models are same as 1961 Chrysler RC-l.

Plymouth 1960, procedure is same as 1960 Chrysler
PS-3. On 1961 models, same as 1961 Chrysler RC-l.

FORD MOTOR CO.-Ford 1961. Thermostatic con-
trol permits more fluid to enter housing to increase
fan speed at high temperatures. A quick check can
be made by rotating fan by hand. At low temperature
the fan should rotate separately from the pulley. At
high temperatures there should be an added resist-
ance to turning as more fluid enters the housing.

Shift point of fan speed on cars equipped
with thermostatic coil is adjusted by mov-
ing the tab to another slot in the bracket

Bimetal strip is removed on 1961 Ford and
Mercury fans. This permits the plunger be-
hind the strip to be removed for cleaning

If overheating or excessive fan noise occurs, check
for sticking of rod actuated by bimetal strip on front
of fan. To correct sticking, remove upper half of fan
shroud from radiator. Carefully push one end of
bimetal strip downward with screwdriver to clear
bracket. Then force the strip outward, away from the
center to spring it out of the bracket. Clean the clutch
unit with a rag dipped in solvent and then pull the
actuating rod out of its bore in the center of the unit.
Clean the bore with a piece of rolled crocus cloth.
Clean the rod in a varnish or shellac-removing sol-
vent, or with crocus.

Replace Assembly

If the bimetal strip is kinked or bent, the assembly
must be replaced. If the rod is damaged, replace it.
Measure the length of the old rod with a micrometer.
Adjust the Allen screw in the replacement rod to
obtain the same over-all length. Install the bimetal
strip with the marking Bl downward toward the
clutch unit. Insert one end in the bracket, force the
center of the strip outward carefully, and spring the
opposite end into the bracket.

On 1960 Lincoln, use test procedure given for
1957-59 Chrysler. Engine speed at which fan and
crankshaft pulley should appear to be stopped is
2,700 rpm.

For 1957 Mercury, thermostat inside the water
pump moves a plunger rod through the center of
the pump shaft to actuate a clutch in the fan hous-
ing. The clutch is actuated at approximately 200 deg.
and transmits enough torque to drive the fan at
speeds up to approximately 2,600 rpm.

To check the operation of the fan, if overheating
occurs, tie a piece of light string from the tip of a fan
blade to the battery support to keep the fan from
rotating. Then start the engine. When engine tem-
perature is high enough to actuate the fan clutch,
the light string should break if the unit is function-
ing properly. Stop the engine immediately and turn
the fan by hand. The assembly should be engaged
to a point where it will not [continued on page 142

MOTOR, July 1961

How's Business?

All Signs Point Upward

Continuing business improvement along all major
fronts has brought forth an outburst of optimism
from government officials, economists and business
men. Current evidence confirms that a broadly based
upturn is already in progress.

Personal income, which is running at an annual
rate of $413,700,000,000, is swinging up. By year's
end, some economists forecast, income should increase
to a $425,000,000,000 rate. While construction spend-
ing is moving along at an annual rate of $56,700,-
000,000, it is predicted that total 1961 outlays will
top $57,000,000,000, an all-time high.

Freight carloadings, which to date have lagged,
show fresh signs of recovery. In fact, railroad officials
expect rail freight volume to increase noticeably in
the coming months. And while steel and brass output
slackened early last month in what is described as the
traditional summer lull, observers confidently predict
the lull will end sooner than usual— perhaps by the
end of July or early August.

Even the pesky employment picture has taken on a
brighter hue. Government experts have stated that
although 6.9 per cent of the labor force is currently
unemployed, this percentage will drop below 6 per
cent by the end of 1961.

PRODUCTION.. Steel output, which for months
moved along at a sprinter's pace, began to slacken
last month. Brass mills have slowed down, too, but
this is attributed to the usual summer slump. It ap-
pears, however, that the summer lull in steel and
brass output will end earlier than customary— the
end of this month instead of late August or early
September.

MOTOR'S Monthly Summary

CONSTRUCTION.. For the third consecutive month
construction spending rose in May, hitting an annual
rate of nearly $56,700,000,000. Public construction
spending is responsible for the rise. Private building
outlays are still on the sluggish side.

INVENTORIES. .After almost a year of cutting back,
manufacturers are beginning to build inventories.
These efforts reflect improved incoming orders from
their customers and stepped-up production in many
industries.

CARLOADINGS.. Rail freight volume, trailing last
year by about 14 per cent, shows signs of turning up-
ward. Railroad men optimistically predict that
freight volume for the entire year will come within 2
per cent of 1960's volume. Meanwhile, intercity
truck tonnage has steadily climbed to levels ap-
proaching last year's pace.

RETAIL SALES. .After tightening up on their purse
strings in April, consumers have expanded their
spending. Major retailers throughout the country
have reported gains during May and June.

CREDIT. .Interest rates will swing up. Federal Re-
serve Board predicts, if business keeps getting better.
Should expanding business create heavy credit de-
mands, rates will be pushed up. So far, however, de-
mand has not exceeded supply and rates have been
holding steady.

PERSONAL INCOME. .Disposable income of all per-
sons in the country was estimated at an annual rate
of $357,200,000,000 at the end of the first quarter.
Due to rising employment and longer work weeks, it
seems certain that the rate rose sharply for this year's
second quarter.

EMPLOYMENT.. The jobless total fell by almost
194,000 to 4,768,000 in the period ending May 15.
The decline was described as "about seasonal." It is
estimated that 6.9 per cent of the labor force was
idle. But, government officials predict, unemployment
will drop below 6 per cent of the labor force by the
year's end.

PRICES. .Index of wholesale prices in primary mar-
kets has held fairly firm at 1 19 per cent of the 1947-49
base. Consumer price index, on the other hand,
shows signs of creeping upward this month. Expected
increase will result from gains in fruit and vegetable
prices.

MOTOR. July 1961

^..^

Service Sam shows you . . .

How to float a sale with a raft of bearings!

If you're interested in getting in on the big
profits in wheel bearings, look into the Bower-
BCA wheel bearing package. You get a key
assortment of the fastest selling ball and roller
bearings plus a chrome-plated torque wrench,
window posters, decals, application sheets,
and price card all in one package.

It's everything to get into the profitable wheel
bearing service business. Encourage wheel re-
packing the same time you sell a lube job-
check every wheel bearing. You'll be pleased
with the plus business and the customers will
be pleased. Investigate this new money-maker.
Call your nearby Bower-BCA jobber today.

FEDERAL-MOGUL SERVICE

DIVISION OF FE0ERAL-M06UL-B0WER BEARIN6S. INC. • DETROIT 13, MICHIGAN

:edera

Ttloqut

MOTOR, July 196J

Indianapolis winner- meclianicis

From a complete electric valve shop to a M'^ portable drill . . • Black & Decker
tools are made to win your respect on any job. You choose from over 90 dif-
ferent tools ... all packed with famous B&D power, quality-built by well-
known B&D engineering. Each cuts comers on cost, trims minutes off job-time.
More than a half-century of design leadership has made Black & Decker the
front line in the automotive field, the first choice of top mechanics.

MOTOR, July 196i

choose

Black Si Decker-

Towson 4, Maryland

a Black Si Decker
award winners

MOTOR, July 1%1

Factory Service Sla

Detroit experts keep you up-to-date on
latest repair changes and procedures

BUICK SPECIAL

Adjusts Axle Shaft

Axle shaft end play can be
checked, with the wheel and
brake drum removed, by measur-
ing the difference in the distance
between the housing and the axle
shaft flange while moving the axle
shaft in and out by hand. End
play up to .042 in. is normal.

Do not insert a shim inboard
of the bearing in the housing to
remove all end play. This would
ignore the end play of the bear-
ing itself and could cause improp-
er seating of the gasket or back-
ing plate against the housing.

MERCURY

New Transmission Gears

New tooth design (top) has
straight faces on points.
Original gear tooth design
(bottom) had radius on ends

New transmission gears are
now available for replacement on
1960 standard transmissions.
The tooth-pointing angles have
straight faces on the points in the
new design. Original design gears

had a radius on the ends of ihe
teeth.

With this difference in tooth-
end design, old and new types
cannot be intermixed. Tooth de-
sign must be the same on the low
and reverse sliding gear, the mat-
ing gear on the cluster, and the
reverse idler gear.

CHRYSLER
Torques U-Bolts

Excessive tightening of rear
spring U-bolts can distort the rear
axle housing and damage axle
shaft bearings.

The torque on rear spring U-
bolt nuts should be maintained at
50 Ib.-ft. on 1957-61 Chrysler and
Imperial models. Dodge, Lancer
and Plymouth. The recommend-
ed torque on the Valiant is 45 Ib.-
ft.

DE SOTO, DODGE,
PLYMOUTH

Corrects No-Reverse

In most cases, the cause of no
reverse condition on a Torque-
Flite 6 or 8 transmission equipped
with a one-piece valve body can
be traced to a stuck reverse-block-
er valve. The condition can be
corrected by installing a special
package, part No. 2275523.

To make the installation, re-
move the valve body from the
car. Remove the reverse blocker
end plate, valve and spring from
the transfer plate. Then separate
the valve body and steel plate
from the transfer plate. It is not
necessary to remove the valves

from the valve body unless the
oil is very dirty.

Clean the blocker valve bore
with crocus cloth, allow all parts
to soak a few minutes in a suit-
able clean solvent, and dry them
with compressed air. Then reas-
semble the valve body, using the
valve, seal and spring included in
the package. Install the seal with
the lip facing the end of the valve
opposite the spring.

CORVAIR

Fast Idle Setting

If an excessively fast idle exists
when the carburetor is operating
on half to full choke, recheck the
fast-idle setting.

There should be a clearance of
.045 in. between the end of the
fast idle screw and the tang on
the throttle lever, with the choke
in the wide-open position. Use a
feeler gauge to obtain an accurate
adjustment when making the set-
ting.

LINCOLN

Lubricates Wheel Bearing

Early production 1961 cars used
a sodium-base grease for front
wheel bearing lubrication. Since
approximately Dec. 27, 1960, a
lithium-base grease has been used.
The two lubricants are not com-
patible and must not be inter-
mixed.

The lithium-base grease is light
[continued on page 66

MOTOR, July 1961

PISTONS and CYLINDERS
LOOK LIKE THIS

when you use

poor quality brake fluid/

^CROSS-SECTION OF

MASTER CYLINDER;

BORE IS CORRODED

AND PITTED.

Poor qualify

brake fftttd did it!

jjU PISTONS ARE
^CORRODED ,
CUPS ARE GUMMED
Pool" qvafiiy
brake fiuid did it*

^Unr^toucHed photoi

]9h sur$ of the job
/ usin$ one of these

EI5

nMon drumi. fhfr ll-Qunctf cam or

MASTE« CYUNDUS ^
WASTEfi GTIINOIB KITS

WMEtt CTtlNDfffS
CYLINDIK KITS • TOOLS
E« BtAKE KITS * SWiTCMIS
BSAKI flUiDS - BHAKI 6LII0ERS

••^AVf l>UTy

^HTOtAULIC CLUTCH REPAIR KITS
ANO CniNOERS > BRAKE CARIES
^^^POWEH BRAKE ttSTIRS

•iakeI hold down parts

^AtTM BRAKf CUPS ■ HOSES

^"- Grower bvake parts

HEAVY-DUTY

SUPFR T03 or SUPFR 500

BRAKE FLUIDS

rteK qmsi SAB specif h9fms I

Your reputation i& at stake when you combine quality brake parts
witK o low grade brake floid; THEY JUST DON^T MIX! Whether you
replace or repair, moke sure you refill with an EIS Swper BRAKE
FLUID. And, no itiotter which you choose, you're getting a chemi-
cally balanced fluid that insurer the parK you use and your lervice!

EIS SL*per BRAKE FLUIDS have been road-proven over the years to
perform safely and to provide sure braking action in all seasons
. , . in oil driving condilioni. Here's why:

VfSCOSrrr - ChemUal ingre-
dients are correctly balanced to
maintain efficient operation,

tUBRrCATJNG OUAUJY - They
provide full lubrication to pis-
tons in master and wheel cyl-
inders, preserve the life of both
synthetic and natural rubber
parts.

CORROSION - Advonced inhib-

yoof f 'S pisfrifau^o

TOR, July 1961

EIS AUTOMOTIVE CORP

itor formulations protect metal
parts from corrosion.

COMPAT/BiUry - They mix and
work with all quality brake
fluids.

OPfRAnNG RANGE - Super
703 .. . High-over 410*F., Low
— minus 60"F., Super SOO . .
High-300'F, Low^minus 60'F

. M i dd I e t o w n , C^

{

-What Caused This?.

The owner complained that his
6 cyl. standard transmission ve-
hicle was misfiring. Spark plugs
and secondary ignition cable were
checked and found to be in work-
ing order. A compression check,
however, pinpointed one cylinder.
Upon removing the cylinder head,
the mechanic saw a hole the size
of a half-dollar burned complete-
ly through he piston head. Do
you know what caused this? An-
swer is on page 136.

Factory Service Slants

continued from page 64

in color. The sodium base grease
is a dark greenish brown. Only
the sodium-base grease will form
long stringers as it is pulled apart.
If grease of the same type as
that in the bearings is not avail-
able when the bearings are lubri-
cated, all of the old grease must
first be removed before they are
repacked. Mixing of the two
greases will cause a bleeding ac-
tion which will permit the lubri-
cant to pass the seal and affect
brake operation.

MERCURY, COMET

Clean Crankcase Ventilator

Failure to service the positive-
type crankcase ventilating system
at recommended mileage intervals
can affect engine performance
and fuel and oil economy. Car-
buretor is calibrated to compen-
sate for crankcase vapors drawn
into the intake manifold. If ven-
tilating system becomes blocked
due to failure to clean the parts
at recommended intervals, carbu-
retor air-fuel ratio is affected and
the engine will begin to operate
on a rich mixture. Also, lack of
adequate crankcase ventilation
will increase sludge formation.

The parts of this crankcase ven-

tilation system should be cleaned
at 8,000 mile intervals on Comet
and Mercury, and at 6,000 mile
intervals on Lincoln. These in-
tervals are based on the use of
approved lubricants and filters
and apply to cars in normal serv-
ice. Under extremely adverse of>-
erating conditions the parts may
have to be cleaned more frequent-

STUDEBAKER

Aids Valve Adjustment

Top of rocker arm cover is
cut out to permit valve ad-
justment without loss of oil

Oil loss can occur when adjust-
ing valve rocker-arm clearance on
a 1961 Lark. To prevent this,
modify a rocker arm cover by cut-
ting out the top of the cover,
leaving only two strips for secur-
ing the cover to the studs. The
base of the cover acts as a baffle
to contain the oil.

When making the adjustment,
reduce the engine speed to less

than the normal 550 rpm idling
speed to prevent oil loss. The
lower speed will also permit a
more accurate adjustment.

FORD
Fuel Pump Maintenance

Mechanical type fuel pumps
should be replaced or overhauled
after 45,000 miles or two years of
operation, whichever comes first.
This applies to both cars and
trucks.

The fuel pump diaphragm will
normally wear over many thou-
sands of miles of use and, when
sufficient deterioration has taken
place, fuel can pass the dia-
phragm and dilute the engine oil.
The pump service recommended
lessens the possibility of internal
engine damage from this cause.

OLDSMOBILE F-85

Adjusts Dwell Angle

The following procedure per-
mits dwell angle to be adjusted
without risking possible injury
from the fan blades.

With the engine running at
normal operating temperature,
connect a dwell meter to the pri-
mary lead terminal on the coil
and a suitable ground. Raise the
access door on the distributor cap
and retain it in the raised position
with a small lump of calking com-
pound. With the engine running
at idle speed, use the special tool
available to engage the adjusting
screw located at an angle to the
door in the cap. Adjust dwell an-
gle to 30 deg., remove the calking
compound and close the access
door.

PLYMOUTH, VALIANT
Replace Switch Rheostat

The headlamp switch rheostat
on 1959-61 Plymouths and on all
Valiants can be replaced separate-
ly. Use rheostat parts package No.
2275231 for switches marked
"FASCO," and part No. 2275234
for those marked "RBM."

To replace rheostat, remove
[continued on page 68

MOTOR, July 1961

NOW... A NE^V NAME FOR THE NUMBER 1 THERMOSTAT I

simply say X>eloo

Today, General Motors thermostats proudly bear the new name of Delco-Harrlson.
The name Deico means new national recognition and acceptance. And, for half
a century, the Harrison name has been the standard of quality in automotive heat
transfer products. Now, these two great names combine into Delco-Harrison
... to assure you of the highest standards of sales performance and product
reliability. So, simply say DeIco . . . Deloo-HAzvisoziL thermostats,
distributed nationally through XTzilted I3eloo

MOTOR, July 1961

Factory Service Slants

continued from page 66

switch and dislodge the spring
with a screwdriver. Compress the
spring and rheostat between the
thumb and forefinger and remove
them with a turning motion.

Assemble the new rheostat.
Compress the assembly betwen
the thumb and forefinger, and
slip it into the housing. Then lo-
cate the spring on its seat with a
screwdriver blade and, with a
turning motion, slip the rheostat
into position. The contact tab on
the "FASCO" switch must make
positive contact with the dome
lamp terminal at its extreme
counter-clockwise position of rhe-
ostat travel. On "RBM" switches,
the larger master tab on the drive
plate must be fully engaged in
the corresponding notch in the
rheostat ceramic.

VAUANT
Lubes Gearshift Linkage

The gearshift linkage on cars
equipped with manual-shift trans-
missions should be lubricated ev-
ery 10,000 miles or once a year,
whichever occurs first.

To lubricate the linkage, re-
move the four screws from the
rubber boot on the gearshift link-
age and slide the boot upward
away from the floor pan. Apply
engine oil to lubricate the pivot
points and yoke selector mecha-
nism.

WILLYS
Protects Kickdown Switch

Kick down switches are coated
with an electrical insulating com-
pound in production to prevent
possibility of engines being
"drowned out" during wet-weath-
er operation. Replacement switch-
es are not coated because the
coating must be applied after the
harness is attached to the switch.

When a replacement switch is
installed, coat the switch terminal
connections and at least 2 in. of
the harness with a suitable electri-
cal insulating spray.

.BODY.

UNCOLN
Emergency Hood Release

Should the hood control cable
become broken or disconnected,
the hood can be opened with a
32^ in. length of y^ or ^ in.
solid bar stock.

Place a piece of masking tape
on the bar 15 in. from one end to
serve as a marker. Then remove
the rear splash shield from the
left front fender. Locate the 1^
in. round hole in the upper rear
comer of the left front fender
apron. The hole is beside the
heater blower motor and there is
electric wiring routed through the
hole.

Now insert the bar stock 15 in.
into the hole and contact the
hood release catch. With the bar
held as high as possible, pull it
toward the front of the car using
the hole as a pivot point. The bar
will supply the leverage required
to open the catch.

PONTIAC

Repairs Damped Clips

GARNISH
MOLDING

Cotter pin (arrow) is inserted
through molding retaining flange
and the body pinchweld flange

Should the clips which retain
reveal moldings around the wind-
shield or back window become
damaged, either of the following
procedures can be used to secure
the molding.

Use an auxiliary screw where
there is a gap between molding
and body surface. Insert a sharp
punch or awl between reveal
molding and rubber channel,
push molding in flush, and punch
a hole through retaining flange
of molding and body panel. Apply
calking compound on the threads
of a small sheet metal screw and.

with the molding held in position,
install the screw.

Another method is to remove
the garnish molding and disen-
gage the reveal molding enough
to mark the retaining flange. Do
not mark at an existing retaining
clip location. Now remove the re-
veal molding, drill a y^ in. hole
through its retaining flange, and
a %Q in. hole through the body
pinchweld flange. Install a %2 ^Y
1 in. cotter pin and, with the
molding retaining clips engaged,
pull cotter pin from inside the
body. After the cotter pin has
been pulled down, open the ends
of the cotter pin to secure in
place.

CADILLAC

Cleans Trunk Linings

Do not use a fabric cleaner to
clean the trunk lining material on
1960 and earlier models. The use
of a solvent can cause the tar pa-
per backing to bleed through the
trim.

Suds, such as those obtained
from a mild soap and water or
special preparations for the pur-
pose, can be used on the surface
of the trim. Be careful not to
saturate the fabric. Remove the
suds with a vacuum cleaner after
the cleaning operation.

STUDEBAKER
Trunk Lid Lock Housing

The trunk lid lock housing and
adapter on 1961 Lark models, ex-
cept taxicabs, are preassembled in
production. The adapter is re-
tained in the lock housing by two
depressed tangs and special
equipment is required for assem-
bly.

For this reason, the lock hous-
ing and adapter must always be
replaced as an assembly. Only the
complete assembly, part No.
1338256, is available for replace-
ment. The listing of individual
lock housing and adapter assem-
bly in the current parts catalog is
incorrect.

MOTOR, July 1961

$10 for Your Ideas

Have you como across any tfmesdvlng %hoff cuti or solutions fo
tough repair problems? If you hove, ond the idea is o good one^
MOTOR will pay you $10. If your idea needs an illustration, just en*
close a rough sketch In your lettef. MOTOR'S artists will do a finisfied
drawing.

When your idea opplies to one particutor car make^ be sure to givw
the make and model year of the car.

Naturolfy ideos which have already been used or offered elsewher*
cannot be considered.

So grab o pencil and [ot down your idea on your shop's lefterheod
or billheod. Then mall it to "Fix If EdHor, MOTOR, 250 W, 55ffi St„
N. Y, 19, N. Y.

rpuibk^? Readers Tell How To

FIX IT

Easier Seal Replacement

The removal and replacement
of outer and inner ring seals on a
Powerglide Hi-Lo clutch can be
accomplished more easily by using
a discarded clutch hub.

To adapt the hub, break ofiE
one of the eight teeth and bend
the remaining seven teeth 14 in.
toward the center. The teeth will
then fit snugly on top of the
spring seat, permitting the spring
to be compressed safely for remov-
al of the snap ring. Insert two
screwdrivers in the gap left by the
removed tooth to release the snap
ring.

— GBORQB CROWDBR

Geo. Crowder Garage

Flint. Mich.

Replaces Motor Support

The front motor support plate
on most Chrysler 6 cyl. engines up
to 1960 cannot be removed with-
out removing the oil pan. This is
because the bottom bolt which
holds the plate to the block is in-
serted from the rear, inside the
oil pan. Following procedure al-
lows removal of support, without
removing oil pan.

First, drill a % in. hole into
the center of the bolt. Then drive

an Allen wrench into the hole
and, with the wrench, thread the
bolt back out of the plate. The
plate can be removed over the
Allen wrench. To install the
plate, reverse the procedure.

— LEROY W. BRITTEN

Purdy Motors Ltd.

Halifax, N.S., Canada

Installs Gauge Retainer

Tab edges are ground off at an
angle. Base widths of two slots
vary to obtain unequal spacing

The retainer which secures the
fuel gauge tank unit in the fuel
tank on 1960-61 Chevrolets and
the 1961 Corvair is difficult to in-
stall, even with the proper retain-
er tool. This is because the tabs

are evenly spaced and must fit ex-
actly.

To make the retainer easier to
install, grind off one edge of each
of the three tabs at an angle.
Vary the base widths of the slots
so they are unequally spaced. The
retainer can then be started one
tab at a time and easily installed
with a screwdriver, if a retainer
tool is not available. Since the old
O ring may be swollen, it's best
to install a new one, cemented to
the tank unit.

—ROBERT J. PITSBR

Belair Rd. Chevrolet Co.

Baltimore, Md.

Repairs Stripped Threads

When removing and replacing
door trim panels on Corvettes, we
often find that the screw holes
are enlarged to a point where
they will no longer hold the
screws securely. A quick and easy
repair can be made in such cases
by using clip-on type screw re-
tainers.

To install the screw retainer,
drill a 14 in. hole Ys *"• *" from
the original screw hole. Then
elongate the i^ in. hole to ap-
proximately 1^ in., the same
width as the clip-on retainer.
Now slip the retainer into place,
with the screw hole in the retain-
er lined up with the oversize hole
in the panel.

If the screw holes in the metal
[continued on pace 80

MOTOR, July 1961

-Getting the Business.

Fix It

continued from page 79

corners of the panel are enlarged,
snap the clips over the edge of
the panel and the repair is made.
This method will work on other
cars, too.

—ADOLPH HUBLAR

New Albany Motor Ca

New Albany, Ind.

Handy Support Tool

An extra tool for supporting the
weight when changing springs or
holding up an engine on a lift
always comes in handy. A support
can easily be made up from scrap
that is usually available around
the shop.

To make the tool, simply cut
about 3iy4 ft. length of li/^ in.
water pipe and weld a suitable
saddle to one end of it. Now slip
the other end of the pipe over an
old bumper jack which is used to
raise and lower the weight. It*s
best to weld the base of the jack
securely to keep the jack from
tilting.

— MILO MILLER
Bob Barth, Inc.
Syracuse. N.Y.

Replaces Cover Gasket

Replacing a valve rocker arm
cover gasket on a late-model

Chrysler, which first requires the
removal of a heater duct from
the firewall, takes a considerable
amount of time. However, this
job can be done without removing
the duct.

Just loosen the cover and lift it
far enough to remove the old gas-
ket. Slip the new gasket over one
end of the cover, slide it toward
the other end, and then slip the
opposite end of the gasket over
the cover. By using a mirror to
see that the gasket is in place,
and cement to hold it there, the
replacement can be made quickly.

— W. K. PERRY

G. and P. Anto and Truck Service

Bakersfield, CaL

Repairs Rear Stabilizer

The rear stabilizer bushings on
1958 Chevrolets sometimes be-
come loose in the mounting
bracket on the differential hous-
ing. The bracket is not serviced
separately and when the eye in
the bracket becomes elongated a
new housing is required. This is
an expensive repair.

To make an effective repair at
a much lower cost, use a cutting
torch to round out the eye so that
a li/^ in. length of I14 in. pipe
can be inserted. Then weld the

pipe to the bracket and install a
new bushing. This gives the bush-
ing a li/^ in. bearing surface, in-
stead of two %6 in. surfaces, and
makes a long-lasting, faster repair
at a much lower cost,

—CLIFF HOFER

Tom CarreU Chevrolet

San Fernando, CaL

Releases Stuck Turboglide

If the Turboglide on a 1957-61
Chevrolet becomes stuck in the
park position, the parking pawl
can be tripped to release it by us-
ing a valve push rod adapted for
the purpose. To adapt the push
rod, offset it down 2 in. at one
end to form a right angle. Keep
the center of the push rod straight
for a length of 6^4 in- and, at the
other end, bend it up to curve at
about 45 deg.

To trip the parking pawl, place
the curved end of the push rod
in the drain hole and push against
the park lever. This eliminates
removing the pan and gasket.

—FRANCIS JACKSON
Smith Chevrokt
Haverhill, Mass.

Opens Blocked Oil Holes

Sleeve is placed over rocker arm
stud, with zerk fitting lined up
with stud hole. Grease pressure
through fitting opens oil line

Oil supply holes in the rocker
arm studs on late Pontiac and
other GM cylinder heads some-
times become plugged. When this
happens it's almost impossible to
[continued on page 84

MOTOR, July IMl

;,\iv*^<^i.^*^-^:*^*..

I vsi . i

*St69dy, ptofitsble ssles of Cites Belts
Mm MORE. MONEY IN WE BANK!'

toys Buddy Worren — Warren's Garage
4102 Navigation BWd
Houston, Tex OS

REPLACE BELTS THAT ARE...

• GREASY • CRACKED
• GLAZED * PEELING
• SPLIT

^'Before going into business for myself sixteen years
ago, I had nine years' experience selling Gates Belts and
Radiator Hose. So, I was well pre-
pared to make these preferred acces-
sories an important part of my profit
picture.

"We average 80 belt sales a month
— and it sure makes a difference in the
amount of money that goes in the
bank."

In the garage business too, time means money — Gates garage-
tested sales aids are tailored to the task. The Dial Finder and Display
Rack help you get the correct belt installed in a matter of minutes. Time
saved means a brighter profit picture and a satisfied customer. So, why
put it off —

''Go" Gates for Profit - Call Your Gates Jobber TODAY

Your Gates Supplier will have a factory-trained Gates Represen-
tative install attractive belt and hose displays, clean up your belt and
hose stocks, and supply you with a complete set of Gates garage-tested
sales aids. He'll also help you get your present stock in shape for top
profits — and you won't lose a penny!

Thtt Got^s Rubber Co., Denver, Colo.

Workl'§ Largeti Maker of V-Belts

G^tes Vuleo V'Belts 9nil HosB /%!

MOTOR, July 1961

you get

your

Chevy parts

at your

Chevrolet

dealer's!

MOTOR, July 1961

Fix It

continued from page 80

clean out the holes with ordinary
cleaning methods. A tool we have
made up opens up the holes
quickly.

The tool is a sleeve which fits
snugly on the stud and is made
from a 2 in. length of ^ in. round
cold-rolled steel. Drill a 2%^ in.
hole lengthwise through it and
then ream the hole with a .374 in.
valve guide reamer. At a point li/^
in. from one end drill and tap a
14 in. by 28 thread and install a
45 deg. zerk fitting.

To use the tool, slip it over the
stud, lining up the zerk fitting
with the hole in the stud. Grease
pressure, applied through the fit-
ting, will force the dirt into the
main oil channel. Remove the ex-
pansion plugs at the ends of the
channel and wash out the dirt.

—EVERETT B. REED

Reeds Machine Shop

Moms Lake. Wash.

Adapts Old Filters

Discarded fuel filters of the in-
line type, such as those used on
Pontiac and a number of other
cars, are excellent for use as small
funnels.

To adapt the filter, simply cut
the top off and remove the filter-
ing material from inside it. This
size funnel is especially handy for
filling hydraulic jacks, master cyl-
inders, steering gears and so forth.

—HOWARD WHITE

Hamel Pontiac

Sedro WooUey. Wash.

Prevents Oil Leakage

In servicing the crankcase ven-
tilation system on 1954-57 Ford
and Mercury cars we have had
many of the covers leak after they
were removed for cleaning or re-
placing of the screens.

We have solved this leakage
problem by marking the position
of the cover and the tube before
removing the cover. The cover
and tube apparently warp slightly
in use. Replacing the tube and
cover in their originally assembled
positions avoids the risk of having
an oil leak.

—MARVIN W. CLARK

Highway Garag*

Culpeper, Va.

BODY TIPS

MOTOR will pay you $10 for each usable
timesaving short cut from the body man

Gleans Sanding Discs

Sanding or grinding belts and
discs that have been clogged with
doughy plastic can be cleaned
easily by soaking them in water
for a day or so. This loosens the
plastic which can be removed
quickly with a wire brush.

— WM. SMITH

Smith Auto Rebuild

Lynden, Wash.

Opens Tailgate Window

The ^ in. offset on end of
tool is inserted in clutch slot
after removal of lock cylinder

On 1959-61 Chevrolet station
wagons with manual tailgate win-
dow, the window becomes inop-
erative if the pin in the lock han-
dle assembly breaks. The trim can
be removed and the window low-
ered from inside the car but
there's a much easier and faster
way.

First, heat and bend a suitable

length of steel rod to obtain a ^^
in. offset on one end. Center-
punch a dimple through the face
of the lock cylinder, insert a paf>er
clip through the hole and push
down on the cylinder retainer.
Then remove the cylinder.

Insert the tool through the hole
from which the cylinder was re-
moved and turn the handle until
the offset in the tool catches in
the slot in the clutch. Then roll
the window down.

— GAYLB B. ROOTE

Bill Root Chevrolet Inc.

Parmington, Mich.

Eases Door Openiiig

Stiff operation of the outside
door-lock release button on a
1960 Ford may make the door
hard to open from the outside.
When this occurs, a correction
can be made quickly without re-
moving the lock from the door.

To ease the release-button op-
eration, open the dobr and re-
move the top Phillips screw from
the lock. This is the screw which
holds the lock in place. Now
squirt some light oil into the hole
from which the screw was re-
moved and, at the same time,
work the release button in and
out. The oil will work down in-
to the lock to free up the mecha-
nism. Then reinstall the screw.
Lubricating the lock in this way
is effective and will last for some
time.

—HAROLD R. EDWARDS

Kjebtrup Motor Ca

Garrison, N. D.

How Would YOU Fix It?

A chance to test your skill as a troubleshooter

► The vacationing car owner
complained that his electronic
headlight control was not func-
tioning properly. The only infor-
mation he could give the repair-
man was that he had had a major
tune-up done on his car just be-
fore he started on his trip.

Plugs, points, spark plugs and
wires had been replaced, he re-
ported, but nothing had been
done to the headlight control,
which was then operating O.K.

With only this information,
where would you begin? Turn to
page 130 for the answer.

MOTOR, July 1961

«^

THOMPSON PRODUCTS

VACUUM TESTED WATER PUMPS

never need greasing

Only a precision huilt» vacuum tesied water pump can bt greased
for life. And that's the story of Thompson factory duplicate pumps.
Skilled hands machine and hone each Thompson pump part fur
precision fit. Critical engineers torture test each model for the equiv-
alent of the car*s operating life. Each and every pump is vacuum
tested against the most minute seal or assembly defect. Ami as iifuini \
asmmnci fjj hng, tTQuhh-jvee lije, Thmnpson w&ft'r pumfts ./re ^^resJied
/or life.

To get the water pump you need, to be sure of reliable service and
a satisfied customer— specify Thompson, There's a factory duplicate
for virtually any car in use today— regardless of make, model or year.

Sold thru the world's (inest iohhers

ildridge ln<^

C<«v«lttfr<J 3. Ohio

k Vk » 1

MOTOR, July 1%1

mufRers . . . flexible fail pipes • . . exhaust pipes . . . spark plugs . • •
battery cable . • . fan belts . . • rodfofor hose • • . Of7 filters . . . brake
fluid . . . thermostats . . . ignition coils . • • shock absorbers . • • batteries
. • . engine care chemicals . . . car appearance chemicals . . . automatic
transmission fiuid . . . power steering fiuid . . • remanufactured parts
. . . anti'freeze . . . lamp bulbs . • . sealed beam units

Hfhatever the job, there's a part to fit!

A complete quality line of replacement parts . . .

FOR CHRYSLER CORPORATION VEHICLES

Genuine "New" MoPar Parts and Accessories-The only new parts
recommended for these fine cars and trucks.

MoPar Approved Remanufactured Parts- Highest quality parts,
r-e-m^-n-u-f^-c-t-u-r-e-d to MoPar's rigid specifications.

FOR OTHER MAKES OF VEHICLES

New MoPar "Universar Parts— Famous MoPar Quality,
now available for other popular makes.

Rempar Quality Remanufactured Parts-Quality parts,
r-e-m^-n-u-f-^-c-t-u-r-e-d by MoPar Approved Parts Remanufacturers.

A COMPLETE QUALITY LINE... TO HELP YOU...

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increase profits- provide more dependable service.

Genuine MoPar Parts, MoPar "Universal" Parts, MoPar Approved Re-
manufactured Parts, and Rempar Quality Remanufactured Parts are
available from your MoPar Parts Wholesaler — or your Chrysler Motors
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Lancer • Chrysler, Imperial • Dodge Truck • Genuine MoPar
Parts and Accessories. Call your dealer or wholesaler today!

MoPar Parts and Accessories, Chrysler Motors. Corporation, Detroit 31, Michigan
>TOR, July 1%1

IS IT LEGAL?

By Arthur L. Reuter of the New York Bar

Woman Sues to Recover
Car Husband Sold

John and Marion Martley had
been separated for six months.
Marion owned the house and lived
in it, and John stopped in occa-
sionally to pick up some clothes or
tools.

One day, John stopped by while
Marion was out. Her car, a new
Rocket, was parked in the drive-
way. On the desk in the front hall,
Marion had left the registration
card and keys. John picked them
up, drove the Rocket 100 miles to
Clearsburg, and sold the automo-
bile to Harris Bingham, the Rocket
dealer there. He signed the bill of
sale, "Marion Martley," turned
over the keys and pocketed the cash.

The next morning, Harris Bing-
ham sold the car to Ewen Payne.

The police traced the Rocket
and Marion asked Ewen to give it
up, but he refused.

*'I bought and paid for the auto-
mobile in good faith,** Ewen said.
"The whole trouble was your own
fault in leaving your registration
and keys where your husband could
pick them up.'*

Surrenders Car

But when Marion sued. Judge
Keen ordered Ewen to surrender
the car.

The judge said, *'7 he seller can
give no better title than he has
himself. John Martley had no title
and could give none to Harris Bing-
ham. Bingham could give no title
to Ewen Payne.

"Possession of the automobile, of
course, was presumptive evidence
of John Martley *s ownership, but
the presumption is not conclusive,
and any person dealing with the
possessor as the owner does not get
title as against the true owner, un-
less the latter has done something
to mislead the purchaser.

"Marion Martley's keys and
registration were not given to her
husband. They were stolen. It is
questionable as to whether there
was even negligence in leaving the
keys on the desk in her own house,
but if there was negligence, it was
not sufficient as to bar her claim to
the return of her property.**

Based on case reported In 111 8.E. 2d at page
638 (Oa.)

Farmer Claims Dealer Is
Liable for Crop Loss

Sam Ingram, automobile and
farm implement dealer, sold a new
Dreadnaught tractor to farmer Will
Wright. Though Will had bought
two Dreadnaughts from Sam previ-
ously, and had been thoroughly
satisfied, the new one had several
defects. As a result, the tractor had
to go back to Sam's shop time and
again for repairs, all at Sam*s ex-
pense.

Not until after harvest time did
Sam Hnally succeed in ironing out
the troubles with the Dreadnaught.

Then Will demanded that Sam
reimburse him for the reduction of
his crop due to the failures of the
tractor.

Sam refused.

**Under the dealer's and manu-
facturer's warranty, our obligation
was to furnish the parts necessary
for repairs,** Sam argued, *'and in
paying for both parts and labor
we*ve done more than we were
obligated to do."

Awarded Judgment

But Judge Wise decided that
Sam had to pay and awarded Will
a judgment for the money he
proved to have been lost by the trac-
tor's inactivity.

Said the judge, "In addition to
the express written warranty de-
livered to the buyer of the tractor
at the time of sale, there may be
an implied warranty of fitness for
use, where the buyer makes known
to the seller the particular purpose
for which the article is required,
and relies on the seller's skill or
judgment that the article is fit for
the purpose.

"Wright had bought other trac-
tors from Ingram and Ingram knew
that the tractor was to be used on
Wright's farm. Impliedly, Ingram
warranted that the tractor would
be fit for normal farm use.

"Ingram knew or should have
known that if the tractor should
be inoperable, Wright's ability to
raise his crop would be impaired.
The damage Wright suffered by the
forced reduction in production was
the natural result of the breach of
warranty of fitness and was readily
foreseeable as such result.

"Such consequential damages, di-
rectly attributable to the breach of
warranty, are recoverable by the
injured party."

Based on case reported In 100 N.W. 2d at page
521 (Neb.)

Car Loan to Customer
Backfires on Garage

Morley Smith brought his Pluto
sedan to Gus Hammer's garage for
clutch repairs. It was Saturday and
Gus told him that he couldn't do
the work until the following Mon-
day.

"All right, I'll leave it here now,"
Morley said. "I don't want to drive
it the way it is."

Morley added that he and his
wife expected guests over the week-
end, "I don't know how we'll man-

[CONTINUED ON PAGE 160

MOTOR, July 1961

makes

room

for rack
alinement

a NEW MONEY MMER for

alinement, mufflers, tail-pipes, shock absorbers,
brake service, tires and balancing service!

going on

coingup^

all up

162 Power Rack is Bear's answer to
your many under-car servicing prob-
lems. Its retractable ramps make
room for alinement wherever you
have room for a car!

Space saving is only one problem-
solving feature you get with 162
Power Rack. There's nothing like it
for getting at shocks. . .replacing tail-
pipes and other under-car service.

It's just like driving on to any
other rack when you drive on to the
162 Power Rack. You've got full
visibility ... no feeling of driving
op a hill! When you are up, you are

Comnlikt IMI SMrlCfk. Co. Rasa

Motor, juiy i%i

high enough up for under-car work —
but low enough to easily make those
over-the-fender adjustments.

The controls are mounted on a
wall or on the rack, so you leave the
car before raising or lowering the
ramps— assuring complete safety
with visibility from start to finish.

..either wheel Up

With the 162 Power Rack you can
lower either wheel— getting com-
plete access to the under-side of the
car for tail-pipe replacement— shock
service, etc. And, with the Bear Air
or Hydraulic Units under the front
end, you can raise or lower either
front wheel or both simultaneously.

r— INCREASE YOUR EARNINGS- MAIL THIS COUPON NOW!— —

I BEAR UFO. CO.

Without cost or obligatioa,
Mnd DM tho FRBE BUL-
LETIN on tlM BOW Bmt
Moooy-MakJnff 162 Poww
lUck.

CNy.

;:^-\

News for Jobbers

ASIA Lends Support
To Tax-Credit Plan

Automotive Service Industry
Assn. members, testifying before
the House Ways and Means Com-
mittee, supported the Administra-
tion's proposals to aid small bus-
inesses in obtaining capital nec-
essary for growth by means of in-
come tax deductions.

Bills H.R. 2 and S. 2 provide
that any business, incorporated or
not, would be allowed to deduct
from business net income an
amount equal to additional aggre-
gate investment in depreciable as-
sets, inventories and accounts re-
ceivable during the taxable year,
but not to exceed 20 per cent of
such income or $30,000, whichever
is the lesser.

Testifying were Vincent Focht-
man, Fochtman Motor Co., Petos-
key and Traverse City, Mich., Rob-
ert Friedman, Everhot Manufac-
turing Co., and ASIA's Washing-
ton legal counsel, J. Austin Lati-
mer.

NAPA Meeting Draws 800

A National Automotive Parts
Assn. business conference held in
San Francisco last month attracted
some 800 NAPA jobbers and wives,
NAPA suppliers and warehouse-
men from nine western states.

Guiding the affair was J. I. Pim-
entel, general manager of the
NAPA San Francisco warehouse
which was host for the meeting. A
series of business sessions was held,
in which members heard revealing

talks on such subjects as difficul-
ties and opportunities which lie
ahead for members of the replace-
ment parts business, what NAPA
jobbers exf)ect from manufactur-
ers, what NAPA manufacturers ex-
pect from jobbers, obsolesence pro-
tection.

MEMA Adds Members

Since the beginning of the year,
12 new members have joined the
Motor and Equipment Manufac-
turers Assn. Also added to the as-
sociation's roster are 13 credit sub-
scribers and 25 AAR associate
members. MEMA now has approx-
imately 450 members, 395 credit
subscribers and 450 AAR associate
members.

Booklet by Diesel Group

"This Is ADS" is the title of a
new booklet published by the Assn.
of Diesel Specialists. Included are
a history of the association, offi-
cers and directors and a complete
listing of all standing committees.
There is also a list of members.

Attend Management Course

The week-long top management
course held at the University of Il-
linois May 14-19 was attended by
47 Automotive Service Industry
Assn. wholesaler executives. The
course included subjects on sales
management techniques, training
for salesmen, financial manage-
ment, advertising, and other man-
agement problems.

Joseph New President
Of Ad Council

At its recent meeting, the Auto-
motive Advertisers Council elected
Albert Joseph, advertising mana-
ger of AP Parts Corp., as president.

Other officers elected are: vice
president, Al Ballantyne, advertis-
ing manager of Monroe Auto
Equipment Co.; treasurer, George
Thoma, advertising manager,
Thor Power Tool Co.; correspond-
ing secretary, Alfred Roffman, ad-
vertising manager. Standard Mo-
tor Products, Inc.; and Norman
Hull-Ryde, sales promotion mana-
ger of Wix Corp., as recording sec-
retary.

Buys Turbine Firm

Perfect Circle Corp. has an-
nounced acquisition of Schellens
True Corp., Ivoryton, Conn. The
purchase was made by an exchange
of stock.

Schellens True produces turbine
blades and wheels for gas and
steam turbines, compressors, blow-
ers, pumps and auxiliary equip-
ment. The firm will be a wholly-
owned subsidiary of Perfect Circle
and will be operated by the present
Schellens True management.

Group Backs Safety

Southwest Automotive Whole-
salers Assn., representing members
in Arkansas, Kansas, Nebraska,
Missouri, Oklahoma and Texas,
has passed a resolution favoring
state periodic motor vehicle safety
inspection programs.

The resolution calls on individ-
uals and groups to join in getting
enactment of vehicle safety legisla-
tion in their states. Of the states in
the association, only Texas has
such legislation.

Merger Study Dropped

In a joint announcement, ACF
Industries, Inc. and Republic Avi-
ation Corp. reported that a merger
between the two firms is no longer
being considered. The announce-

[CONTINUED ON PAGE 95
MOTOR. July 1961

NEW! m^ AIR-WRENCH

NEW!
CP-734
'Shipper
AIR-WRENCH

If " |!

V2i

f f [SQUARE DRIVE
BOLT CAPACITY

Sets new standards for:

'^^ Performance
^ Easy Operation

Y Speed

Y Reserve Power

true fingertip control
FORWARD . 9£ll^%

Busy service shops and smart mechanics everywhere are
turning to the new CP-734 "Whippet" Air-Wrench.
Here's a V4" square drive, Vi" bolt capacity Air- Wrench
with money-making, time-saving features built right in.

It's faster because the exclusive, air-smooth "Dyna-
Pact" hammer accelerates faster . . . sustains speed. Gives
you controlled power.

Ifs easier to handle because it feels "just right." Bal-
anced for one-hand action. . .with the "Forward-Reverse"
control right where it should be ... at your fingertip.

It's lighter because the more efficient impact unit per-
mits a substantial reduction in tool size . . . really makes it

compact. It only weighs 4Vi pounds. Yet, the "Whippet"
is head and shoulders above the rest for reserve power.

Can be furnished with the exclusive LOK-ON Angle
Head that lets you handle those ratchet wrench jobs with
one-hand ease.

For more information on
the New CP-734 "Whippet"
Air-Wrench, write for Bulle-
tin SP-3042 to: Chicago
Pneumatic Tool Company,
8 East 44th Street, New
Yorkl7,N.Y.

Cnicago Pixeumatic

MR AND aECTRIC TOOLS • IMPACT WRENCHES • AIR-DRILLS « DREAKERS <
MOTOR, July 1961

PNEUDRAULIC IA(ll»^V\K^^\9^\

1»-^5N^

Nationally Advertised

-FAMILIAR TO OWNERS of cars and
trucks of all makeSp models and ages

Millions of car owners, whatever they drive, and wherever they drive, recognize the
N-A-P'A Seal as a symbol of quick parts availability and fast repair service.

Year after year, N*A*P*A's advertising has been telling today's car owners to depend
on the N-A-P'A Seal for products of genuine quality, and fast service.

Many of today's car owners were reading N-A»P*A advertisements long before they
could get a driver's license. Perhaps you were, too.

They may be driving Fords, Chevrolets, Plymouths or Cadillacs. They may be at home
or away from home. But they know that the N- A'P*A Seal denotes products of genuine
quality, no matter where they see it

When you deal with yourN-A-P-A Jobber— when you display theN*A»P«A Seal— you are
attracting business. You are also saving yourself a lot of time. How? , . . Your N-A-P»A
Jobber is one of 3,000 who are a part of the nation's largest independent parts
distributing system.

When you call your N*A-P-A Jobber— you are the closest you can get to im-
mediate supply of the products of the finest manufacturers in the automotive
industry, as you will note on checking the next page. Talk with your N ^A* P* A
Jobber now. Profit from his service— and the business the N*A»P*A Seal will
bring to your shop.

NATIONAL AUTOMOTIVE PARTS ASSOCIATION * 29 L MADISON ST., CHICAGO, ILLINOIS

MOTOR, July 1961

ui^'^^ Pistons, PItfon Pint.
Sle«ve Assembiies, Valves, Vaivs Springs
and Water Pumps.
Allied Automotlva Parts Co.

Indianapolis, Indiana

MlCriTSSt Timing Gears, Timing Chains

k Sprockets

Mlcrotost Timing Gears

Oeveland 12. Ohio

Fan Belts, Air Conditioning
Belts, Power Steering Belts. Radiator Hose.
Heater Hose. Power Brake Hose

National Products, Inc.

Denver 17, Colorado

, Engine Bearings
ClevKe Service • Cleveland 3. Ohio

M MOMSOH thermostats. Thermo*
Stat Assortments
Standard-Thomson Corporation

Waltham 54, Massachusetts

^rxcroat Gaskets & Oil Seals.

Power Steering Equipment.

Victor Manufacturing & Gasltet Co.

Chicago 50, Illinois

ZOLLNER Aluminum and Bi-Metailic

Pistons

Zollner Corporation • Ft. Wayne, Indiana

^JdRIVI UNI.

C^^^^^^^^ Tie-Rod Ends, Ball Joints,
Torsion Bars, Coil Springs, Front End
Suspension Parts

Allied Automotive Parts Co.

Indianapolis. Indiana

9^ Sintermel

Sintermet Transmission DIsct
American Brakel»lol( Division

Birmingham, Michigan

BRIGG8 Shock Absorbers and
Load Absorbers

Briggs ShocIt Absorber Company
Cleveland, Ohio

CLEVELAND Universal Joints
Cleveland Steel Products Corp.

Cleveland 35, Ohio

DETROIT Universal Joints, Drivo

Shafts

Detroit Universal Division

Deart»orn 1, Michigan

Transmission A Overdrive
Gears
Dfttmer Gear Division • Auburn, Ind.

Ball Bearings
The Federal Bearings Co., Inc.
Poughfceepsie, New York

MiCnTCSI Automatic Tranimltiloil

Parts and Kits

MicroTest Gear Company

Indianapolis, Indiana

Clutch Plates
Dana Corporation • Toledo, Ohio

RARITAM Roller Bearings

Raritan Bearings • West Trenton, N. J.

SiM^Miitir Mufflers. Exhaust and-
Tail Pipes, Exhaust System Accessories
DeKoven Manufacturing Company

Racine, Wisconsin

JSlMCCr Universal Joints & Propeller
Shafts; Transmissions: Power Take-Offs;
Clutches; Hub/Lok; Axles;
Dana Corporation • Toledo, Ohio
'VXCX'oat Automatic Transmission
Pinion & Wheel Seals

Victor Manufacturing & Gasltet Co.

Chicago 50, Illinois

\ iliCmiCAL A SAFETY „

V^^ Brake Li

Brake Lining, Clutch Facings.

American Bralteblolt Division

Birmingham, Michigan

IRS Ignition Sets (Ignition
Radiation Suppression), Vinyl and Lac-
quered Braid Primary Wire, 6 & 12 Volt
Battery Cables & Ground Straps. Terminals
Belden Manufacturing Company
Chicago 80, Illinois

ItllCBPIIT Tire Valves, Accessories
Bridgeport Brass Company ''

Bridgeport 2, Connecticut

dlK^

Ignition and Electrical Parts
The Echlin Manufacturing Company

Branford, Connecticut

Windshield Equipment for
Motor Vehicles

Trice Products Corporation

Buffalo, New York

(S) TUN6-S0L Directional Signal Flashers
Tung-Sol Electric, Inc. • Newark, N. J.

UniTCD Hydraulic Brake Parts. Brake
Fluid, Parking Brake Cables and Assem-
blies, Power Brake Kits, Speedometer
Cables and Casings, Fuel Pump Kits
United ParU Division ^

The Echlin Manufacturing Company
Chicago 7, Illinois

VioALL Turn Signals and Switches;
Reflex Reflectors; Truck Mirrors; Flares;
Lights— Clearance Marker. Stop and Tail,
Emergency, Fog, Driving and Back Up.
Vehicle Products Company
Cincinnati 10, Ohio

Parade of Parts" serves repairmen everywhere through 3,000

* Brass Fittings, Oil & Gas
Lines, Controls, Hydraulic Brake Fittings,
Power Steering Hoses
The Weatherhead Company
Cleveland, Ohio

l' IQPIB A i^UIPMINT J

B * K Test Equipment for Engines. Auto*
matic Transmissions, Electrical and CooU
ing Systems.
B*K Service Products
Indianapolis, Indiana

Hydraulic and Mechanical
Jacks; Specialized Service Handling
Equipment

Edgewrater Automotive Division

St. Joseph, Michigan

TUmBmlSm a complete line of hand
tools for automotive mechanics; plus spe-
cialized tools for repair and adjustment of
automatic transmissions.
The New Britain Machine Company
New Britain, Connecticut

SiM&^Mitif Heatmaster-Electronic
Muffler Removal Tool. Kutmaster— Preci-
sion Pipe Cutter, Pipe-rounder and Pipe
expander— Safety Fit Tools
DeKoven Manufacturing Company
lUicine, Wisconsin

[^ APmui^ MAWTiNMCI^

BALKAMP Miscellaneous Parts for
Ford, Chevrolet, Plymouth and other pop-
ular cars; Rubber Products. Switches,
Starter Drives.
Balltamp, Inc. • Indianapolis, Indiana

B^K Service and Supply Necessities
(more than 1600 numbers)
B*K Service Products
Indianapolis. Indiana

MAC'S Automotive Polishes and Chem«

icals

Mac*s Super Gloss Co., Inc.

Los Angeles 42, California

MAITIR-SEIOII Automotive Colors,
Undercoats, Thinners and Reducers, spe-
cialties
The Martin-Senour Company

Chicago 8. Illinois

Contour Replacement
Front, Rear and Trunk Mats
Prospect Rubber Company
Cleveland 3, Ohio

itniHfUfW Fasteners, Screws, Nuts
and Bolts, (Used Everywhere).
Rocltford Screw Products Co.

Rockford, Illinois

' Floor Mats, Litter Baskets
Rubbermaid, Inc. • Wooster, Ohio

Jobbers

MOTOR, July 1%1

News for jobbers

continued from page 90

ment said, "After thorough study
it is the reluctant conclusion that
a merger does not offer sufficient
advantage to the two companies
to be warranted."

Urges Standards for Brake
Friction Material

A resolution urging the Society
of Automotive Engineers to devel-
op friction material grade stand-
ards by which brake lining can be
rated as to quality has been adopt-
ed by members of the Brake Shoe
Bonders Institute, division of Au-
tomotive Parts Rebuilders Assn.,
Inc.

Refurbish Old Name

The 57-year-old trade name Prest-
O-Lite is being extended in modi-
fied form to cover a full line of au-
tomotive products by the Electric
Autolite Co., which recently sold its
battery and spark-plug production
and sales facilities, as well as the
trade name Autolite, to the Ford
Motor Co.

With hyphens dropped, the old

IMPORTANT NOTICE
TO SUiSCRIiERS

If you or« going to movo it it
nocossory that tke propor notifico-
tion bo modo, at tho •orliott pos-
siblo momont. to thot you moy con-
tinuo to roceivo your copiot of
MOTOR Mogozino without intorrup-
tion.

Such notificatioii thould bo modo
to MOTOR Mogozino by Uttor.
postcord, or pott offico form 22S,
giving tho old oddrott, ot woll at
tbo now, with pottol zono number
if any. You thould olto notify your
locol post offico on pottol form 22
of your chong* of oddrott. Both
postal forms oro obtoinoblo at any
post offico.

Sinco consideroblo timo is ro-
quirod to procoss a change of ad-
dross you oro urgod to odviso tho
MOTOR Mogozino Subscription Do-
parfmont as soon as you know your
now oddross, preferably five weoh
\fi advance.

MOTOR MAGAZINE
SvbteripfioB D«pf.
250 W«st 5SH St.
N«w York 19. N. Y.

name has now become Prestolite.
Originally, the name was applied to
acetylene lighting systems for cars.

Additive Maker Cited

Federal Trade Commission has
charged that Magnaflo Co., Inc.,
Youngstown, Ohio, maker of the
battery additive called Lifetime
Charge, has falsely advertised that
the product is "U.S. Government
Approved," "gives a permanent
charge" and enables purchasers to
"drive confidently all year long."

Dedicates Research Center

Eaton Manufacturing Co. dedi-
cated a 11,300,000 research center
last month in Southfield, Mich.
Located on a nine-acre site, the
center will be used for develop-
ment of new products and ideas.

Rebuilders Adopt Code

A code of ethics has been adopt-
ed by rebuilder members of the
Automotive Service Industry Assn.
Included in the code's responsibil-

[CONTINUED ON PACE 96

No. 2161 BRAKE ADJUSTING TOOL
Longth 9"

^.•:

DURO offers a complete range of

BRAKE SERVICE TOOLS

Every tool needed for brake service and adjustment is now avail-
able in the DURO Chrome Alloy Steel quality line. This includes:

STAR NUT BRAKE ADJUSTING TOOLS

For speedy and convenient adjustment of
Bendix, Huck and other brakes on cars an^
trucks. Every Service Station, Garage or AAe-
chanic should have these tools. Each has its ad-
vantages in clearing obstructions such as springs
and body suspensions. Each tool is notched at
both ends to prevent slipping off of star nut.
Drop forged from Chrome Alloy Steel for extra
strength, the blades are thin but sufficiently
wide for good contact. Scientifically hardened.
Polished and Chrome plated.

BRAKE LINING AND
GENERAL RIVETING SET

Designed esp^cblly to ro-
ll ne brokes economkolly,
tMs set is o handy ond use-
ful tool on mqny other re-
poir |obs around o Houie*
hold where the uie of riv-
ets is mode to foiten teolh-
er, convos, plostic and
metal obiects.

Set includes Hotding fro me,
anvil, combinotion dril I ond
countersink toof, punch for
removing rivets and tool
for clinching rive Is. Hands
are fefl free for work ai
frame con be held firmly in
o vise. Heighl overoll Vh".

No. 2162 BRAKE ADJUSTING TOOL
Ungth 6-15/16"

BRAKE SPRING TOOL

No. 3430

BRAKE SPRING TOOL

This tool simplifies and speeds the
removal or replacement of Ben-
6\x broke springs. It will work
equolly well on any i.pring that is
atloched to a post. Socket end is
used for removing, and hook end
for replacing springs.

No. a24

BRAKE SPRING PLIERS

Moke an eoty |ob of removing
ond opplying broke springs.
Pointed jaw holds *n lined shoe
while hook draws ipring into posi^
tion. End of one hondle has com
which releases spring from anchor
post with a limple turning motion.
Other hondte for replacing
springs, ii grooved to slip spring
over anchor post.

DURO

■^^^■m^^ metAlL products co.

2649 N. Kildare Avenue • Chicogo 39, Illinois

Abo makers of nationolly advertised DURO Power TooU

lOTOR* July 1961

News for Jobbers

continued from page 95

ities for ASIA rebuilder members
are articles on quality, distribution,
plant facilities, regulatory compli-
ance, catalogs and price sheets, pol-
icies, identification, technical as-
sistance and inventory.

Donates Wheelchair

Western Engine Rebuilders
Assn. recently donated a specially
designed wheelchair for severely
burned children to the Children's
Hospital in Los Angeles, Cal.

Dedicates New Plant

In the presence of state officials,
automotive distributors and mem-
bers of the press, Monroe Auto
Equipment Co. formally dedicated
last month its new $4,500,000 man-
ufacturing plant in Cozad, Neb.

The plant, the company's fifth,
is designed to serve the shock ab-
sorber market west of the Missis-
sippi. With 100,000 sq. ft. of man-
ufacturing space, the plant em-
ploys 250 persons. The plant, how-
ever, was designed for future ex-
pansion.

McGovem New Head
Of Friction Group

James L. McGovern, Jr., Raybes-
tos-Manhattan, Inc., has been elect-
ed president of the Friction Mate-
rials Standards Institute, for the
coming year.

S. Arthur Smith, Silver Line
Brake Lining Corp., is the new vice
president. Harold Hodson, Mar-
shall-Eclipse Div. of Bendix, is
treasurer. Miss Harriet G. Duschek
is secretary.

Additional members of the new
board are George S. Lamson, L. J.
Miley Co.; Alexander Better, Johns-
Manville Corp.; John H. Kelly,
Marshall-Eclipse Div.; Joseph Gree-
nan. World Bestos Div. of Fire-
stone; and Wade E. Canfield, S. K.
Wellman Co. .

Hall to Retire

T. F. (Heinie) Hall, vice presi-
dent-sales promotion. Walker Man-
ufact jring Co., will retire in Octo-
ber. A 25-year-veteran with the
company. Hall is widely known in
the industry for his creativity in

merchandising. He has picked But-
tonwood Harbour, Fla., for his re-
tirement home.

Gets ASIA Award

Wheels Inc., New York, has re-
ceived the Automotive Service In-
dustry Assn.'s Distinguished Service
Award for "exemplary and endur-
ing service" to the community and
the industry. With a predecessor
company, the firm dates back to
1876. It is now a warehouse dis-
tributor.

To Supply Chrysler's Plugs

Champion Spark Plug Co. an-
nounced last month that negotia-
tions have been completed to sup-
ply spark plugs to Chrysler Corp.
According to the announcement,
Champion will supply plugs for
Chrysler cars as well as its marine
and industrial engine divisions.

Research Center Opens

Sealed Power Corp. has

com-

pleted a $1,000,000 engineering and

MOOG SOLVED

THIS PROBLEM:

^ ^:.;.,4

How to take the slack and
bind out of idler arms!

Ordinary idler arms with threaded or rub-
ber-loaded bearings are often too tight
when new, yet quickly wear too loose...
resulting in (1) difficult, erratic steering
(2) road wander (3) uneven tire wear

MOOG STEERING STA-
BILIZER converts original
equipment idler arm assem-
blies from rubber or threaded
bearings to smooth haU-hear-
ing action. The car owner notices the dif-
ference immediately in improved feel of
the wheel, faster steering response and
more effortless driving. Eliminates ex-
cessive steering play, permits better
wheel alignment, prolongs tire life.

How to make ball-joints
snug . . . and stay snug!

All ball-joints gradually beconie ki
due to the constant hammering of
wheel. Many are loose even when n
Results in (1) excessive tire wear
front-end noise (3) wheel shimmy

MOOG IAPJUSTAB
BALL-JOINT has a sp<
threaded plug that adj
down with the twist oi
Allen wrench and lodn
front-end play. Pennits custom-tuiu]
the ball- joint for perfect frant-end a
ment. Can be re-adjusted as neoea
thus providing a permanent solutifl
the loose ball- joint proUem. And tfie3
for themselves throu^ longer tire

MOTOR, July 1961

research center at its Muskegon,
Mich., headquarters. Covering 42,-
000 sq. ft., the facility is divided
into four departments: Research,
metallurgy, design engineering and
application engineering.

The center was dedicated last
month at ceremonies marking the
firm's 50th anniversary.

Jobber Doings

Robert V. Daly, formerly direc-
tor of Chrysler Corp. distribution
sales program, has been named ex-

ecutive vice president of American
Parts Co., Div. of Gulf and West-
ern Industries, Inc.

Middle Tennessee Automotive
Wholesalers Assn. recently present-
ed a check for several thousand
dollars to the Middle Tennessee
Girl Scout Council. Funds will be
used to build a year-round camp
building for the senior scouts.

Manufacturers' Personnel

Lawrence Wilkinson to board

lASI Show Emblem

^ to keep tie rod ends
seated for longer life!

ary tie rod ends develop "dry
its" due to improper lubrication
|iickly become loose through wear
^suiting in (1) front-end shimmy
"ratio steering (3) uneven tire wear

MOOG "GUSHER-BEAR-
ING" TIE ROD END fea-
tures special porous bearings
that soak up oil like a sponge.
They actually "breathe" lu-
oil to all bearing surfaces, thus
iting dry metal-to-metal contact
er life of the unit. A MOOG Tie
hd can't pull out, bum out or blow
!k)rrects front-end shimmy and
\ steering, increases'tire life.

¥M

THESE SPECIAL MOOG
'PROBLEM-SOLVERS^..

build customer confidence
by actually doing a better
job than the parts they re-
place. They often open the
door to other types of under-
car repairs... leading to bo-
nus sales of MOOG's complete
line of coil action and other
spring-suspension parts.

Start ringing up your share
of these profitable under-
car sales. Contact your MOOG
jobber or distributor today!

UNDER-CAR PARTS

MOOG MEANS MORE
UNDER-CAR BUSINESS

MOOG INDUSTRIES Inc., St. Louis 33. Mo.

I 1962 I.A.S.I. SHOW

^Bh

Official theme-slogan emblem
for 1962 International Automo-
tive Service Industries Show

of directors, ACF Industries, Inc.

Thomas J. Dolan to board of
directors and chairman of the ex-
ecutive committee, Gabriel Co.

Dennis P. Esser to assistant to
the general sales manager, Anti-
freeze Dept., Union Carbide Con-
sumer Products Co.

Ben Sadoff to president, Ar-
thur SADOFF to executive vice pres-
ident and Jack L. Roberts to vice
president in charge of sales. Wells
Manufacturing Corp.

N. R. Farsje to vice president-
director of automotive and general
sales, B. O. Dalbey to general sales
manager of Automotive Battery
Sales, and H. H. Bockstruck to
sales manager of Automotive Bat-
tery Brand Sales, Gould-National
Batteries, Inc.

Bruce R. Williams to assistant
sales manager, Vellumoid Co.

Vincent J. Sullivan to sales
manager of United Brake Parts
Div., Echlin Manufacturing Co.

John A. Swayze to marketing
manager for Delco batteries, United
Motors Service.

Walter Listerman to sales man-
ager of replacement sales and
Fred Theil to sales manager of
original equipment sales, K-D
Lamp Co.

Charles R. Spencer to manager
of the automotive-hardware sales
division. Gates Rubber Co.

E. I. Why ATT to vice president-
administration and H. A. Gregg to
assistant secretary, Gould-National
Batteries, Inc.

W. C. Leftch, retiring \\Qt, presi-
dent in charge of sales, to special
consultant, the Wayne Pump Co.

John A. Dunn to assistant parts
and accessories manager. General
Motors service section.

R. I. Hahn to board, the Modinc
Manufacturing Co.

MOTOR, July 1961

Prices on 1961 Passenger Cars

FACTORY DELIVERED PRICES AND BODY STYLES

B«dy. Maka

iUICK

*&dan 2d (Std.) 112

Sedan 4d (Std.) 112

Station Wagon (Std.) 112

SUtion Wagon 3 seat (Std.) 112

S«i»n 4d (Deluxe) 112

SUtion Wajjon (Deluxe) 112

Coupe 3d Skylark 112

LeSabre

Sedan3d 123

Sedan4d 123

Hardtop 2d 123

Hardtop4d 123

Convertible 123

Estate Waq:on Op 123

EaUte Wagon 9p 123

Invicta

Hardtop2d 123

Hardtop4d 123

Convertible 123

Electra

Sedan4d 126

Hardtop 2d 126

Hardtop4d 126

RIeetra 226

Hardlop4d 126

Convertible 126

CADILLAC

8eriea62

^f^ a\i'-A 129H

Se<mn, 6 window 129' .

Sednn, 4 Window 129' *

Coupe De VilJe looi .".

Sedan De VUie, 6 Window i2i)i ..

Conv«rtible loqi .',

Se*ian De Ville, 4 Window i2f)' ',

Town Sedan 129^

Eldorado Biarriti I2tt>.>

Series 80 ^ '

Speeial Sedan 1291.,

Series 75

tWan., i495i

Limouflioe 149^

CHECKER

Superba Sedan 120

Maratbon Sedan ]2()

Superhe Station Wagon 120

Marathon Station Wagon 120

CHEVROLET •

Corvair

Club Coupe— 500 108

Sedan 4d— 500 iQg

.^Ution Wagon 50rj jos

Club Coupe-700 log

Sedan 4d-700 log

Sution Wagon 70n ]08

Club Coupe, Monia-900 108

Sedan 4d, Monaa-900 lOg

Biacayne

FI<><>tmastcr 2d 119

Fleetnuuitor 4d 119

Sedan. Utility 2d 119

Sedan2d 119

Sedan 4d 119

Station Wagon Brookwood 6^. . . . 119

Station Wagon Brookwood 9p 119

Bel Air

Sedan 2d 119

Sedan 4d 119

Hardtop 2d 119

Hardtop 4d 119

Station Wagon iVkwood 6p 119

Station Wagon Kingiiwood 9p 119

Impala

Sedan2d 119

Sedan 4d 119

Hardtop 2d 119

Hardtop 4d 119

Convertible 119

Station IVagon 119

Station Wagon Nomad 9p 119

Corvette V-8

Convertible 102

2300
23HI
2876
2732
251'>
2811
2591

20y:j
3 1 07
3152
32L»8
33S2
3623
3730

3825
38 IS
3«»32

4:i5(>
4192

4802
5080
5080
5252
5498
5455
54ns
5498
6477

6233

9533
9748

2542

28^)6
2896
3004

1920
1?»74
2206
1985
2im
2:wi

2201
2201

2337
23'M
2282
2:i69
2423
276(»
2863

2491
2545
2596
2661
2854
2957

2643
2697
2704
2769
2954
299fl
3WJ<»

3934

, i. , Ivl

S I k.5^, &&! Ill

iiiiliJiJiJ

: ;

■S I

* i

NA '

43
43
43
43
43
43
43

3447 I 43
3515 43

Std
Std
Std

108

108 ,

UiS :

108

108
108
108

Std
Std
Std

Std Std
Std Std

Std ' Std

Std Std

St«l Sul

Std Std

Std St<i

Std , Std

Std Std

Std I Std

Std
Std

33 ; 64

43
43 '
43
43

43 I
43
43 I

43
43
43
43
43
43

43 I

43 ,

75
75
75
75
75

75
75
75 I
75 I
75 '
75

75
75
75
75
75
75
75

66 !
66 I

66
86
66
66

90
90
1)0
90
90
90
90

<»0
90
90

90
IHJ
90

90
90

74 ! 378

74 :!7S
74

189
1,S9
189

37S

74 378 189
4 ATH 189
378

74 37

189

430 Sid
430 St*i
430 Std

430
430

Std
Sfl

430 Std
430 Std

99 430 Std

99 430 . Std

99 430 , Sul

99 430 , Std

W 430 Std

99 , 430 Std

165 129

165 , 129

165 129

165 ; 129

KW 129

165 I 129

165 12t»

165

474
474
474
474
474
474
474
\7i
474

Std
Stil
Std
Std
Std
Std
Std
Std
Std

129 474 I Std

NA NA
NA NA
NA NA
NA I NA 1
NA , NA 1
NA I NA I
NA I NA i
NA I NA

75!
75

474 Std
474 Std

222^

22-2^

22h

63 ,

54 ,

54 I

54 '

54
54
54
54
54
54

54
M
54
54
54
54
54

; 317

, 317

I 317
! 317
' 317
' 317
317

160 ; 102

317
317
3!7
317
317
317

I'. 1 1
317
317
317
317

:M7

157
157
157
157
157
1.^7
157

199*
199*
199*
199*
199*
199*
199*

199*
199*
190*
199*
1!H»*
199*

19«>*
199*
199*
199*
199*
19<>*
199*

NA : 199

B»dy. Make

CHRYSLER

\ I' -A port

Se«l:in4d

Sedan 4d Highlander

H:mltop2d

Hardtop 4d

Hardtop 4d Highlander

( oiivertible

Town A Country Wa^on 6p. .

Town A Country Wagon 9p, .
Wiiid.«ior

Sedan 4d

HaRltop2d

Hardtop 4d

New Yorker

Se«lan 4d

Hardtop 2d

HanlU>p4d

Convertible

Town d Country Wagon 6p. ,

Town A Country Wagon 9p. .
30ik;

Hardtop 2d

Convertible

COMET

Sedan 2d

Sedan 4d

Station Wai{on 2d
Station W aaoji 4d
Sedan 2d S-22....

DODGE

Lancer

Sedan 2d 170

Sedan 4d 170

Station Wai(on 6p 170

Sedan 4d 770

Hardtop 2d 770

Station Wagon 6p 770

Dart*

Sedan 2d Seneca

Sedan 4d Seneca

Station Wa«(on 6p Seneca. . .

Sedan 2d Pioneer

Sedan 4d Roneer

Hardtop 2d ttoneer

Station Wagon 6p Pioneer. .

Station Wagon 9p Pioneer..

S(.<dan 4d Phoenix

Hardtop 2d Phoenix

Hardt<H> 4d Phoenix

Convertible Phoenix

Polara

Setlan 4d

Hardtop 2d

Hardtop 4d

Convertible

SUitiun Wagon 6p

Station Wagon 9p

FORD ♦

Falcon

Sedan 2d

Sedan 4d

Station W[agon 2d

Station Wai^on 4d

Sedan 2d Futura.
Fairlane V-8

Sedan 2d

Sedan 4d

Fairlane 500

Sedan 2d

Sedan 4d

Qalaxie

Sedan 2d

Sedan 4d

Hardtop 2d

Hardtop 4d

Star Liner

Sun Liner

122
122
122
122
122
122
122
122

122
122

126
126
126
126
126
126

126
126

114
114

1(H»M
114

106H

l()l)>2

llKi>.a

l(W.>-3

118
118
lis
118
118

lis

118
118
118
118
118
118

122

122
122
122

109'
109 >
109^
109»^

2«»rvi
3012
;{-»2i

3 KM
3152

3511

;{<>22

3218
3303
3:^67

44
44
44
44
44
44
44
44

44
44
44

? I

I ^-

108 100

108 ! 100

108
108

412.3 Std

4175 ; Std

42fil ' Std

45<'2 I Std

47'".4
4S71

5411
5841

Std
Std

108

Std
Std
Std
Std
Std
Std

Std
Std

2011 NA NA

2(Mi6 NA NA

2;<2;{ NA I NA

23»>rt N.» I NA

2282 NA I NA

2007
2mi9
2382
2154
2181
246()

2410
2449
2815

2530
2578
2607
2«H)(i
301 1
2715
2737
2796
2!«88

29f.6
3o:i2
3110
3252
321*4
3409

1912
1974
2225

22li8

109H

21 CO

119

2H77

119

2431

119

2492

119

2540

119

2652

119

2706

119

2713

119

2778

119

2713

119

29C3

41
41
41
41
41

43 i

43
43
43
43
43
43

NA
NA
NA

NA
NA

43
43

43 I

43 ,

73
73
73

73
73 !

73,

77 !
77 i
77

100
100

108 ' 100

108 lUU

KtS 100

108 100

108 I 100

108 ' 100

102
102
102
102
102
UJ2
102
102

SIO' 2Jr

510^ 22:

5i(»' s:

510^ 227

SIO' 22r

714' 2?:

71 r 227

100

100
100
KM
100
100
100

100
100

102 51(K +27
102 51 0' 227
102 510^ 127

1(12
102
102
102
U12
102

510* >hl

510* Hd

510* M

510* ><J

71 4^^ Sfd

714'- Sul

102 510* Sid
102 510* M

NA 172

NA 1:2

NA 172

59 74

59 1 74

59 74

59 , 74

59 74 , NA 172

NA 172

NA 1:2

NA 172

74 I NA 172

59 i 74 ' 446* 19^
59 I 74 ; 446^^ la^

446* \9S^

59 74 446^ !«•■

59 I 74 1 446*^ Iftif

74 I 446- \9r

74 ! 446* l.«»

59 i 74 446^ IS'

59 74 446* \SS^

59 ' 74 I 446^ 1»<»

59 , 74 ; 446* 189^

59 74 ' 446* I8»»

59 74 446^^ ISS"

446* IM^

446* 185^

446* 188»

446* IIP"

446* 18!^

446* 189^

NA ]«3
NA IM
NA , 163
NA '■ 1«
NA 163

54 73
64 73
54 73

54 ! 73
54 73

58 ! 47 271 196/
271 190/

271 IW

271 190/

271 IW

271 I 190/

271 : 190/

271 i IflV

Pricei shown 00 these pages an those which manufacturers would charge for cars If de-
livered to retail buyers at their main factoriee. They loelode federal tax and a delivery charge
but no freight, state or local tjme taxes, or optional equipment
NA-Not available.
Y— Single range given; dual range is 1248.

*— Price shown is for Powerglide. Turboglide transmiasion b $209.

*— Combination heator and air conditioner.

•—V-8 pricee given. Except Corvair: 6 cyl. is 1107 leas.

♦ -V-8 prices given. 6 c.vl. is 1119 leas.

f— V-8 prices shown (except Falcon), 8 cyl. cars are 1116 leas than i

» model V^

/^^

MOTOR, July 1961 J

B«dT,Mdi«

won 2d

iW»4d

ledaa 6p

ledaa 9p

Muire ftp

IquireDp

ton 3d

ton4d

ton 2d

too4d

SoutbunptoD

N CONTINENTAL

t4df'!;!;!;!!!!!!!!!!

ons

•'d6p

xk4dep

>ilLE

(Std.)

a«on(.Std.)

•fonSaeat (Std.)..

CDeliwe)

Agon (Deluxe)

•con 3 Beat (Deluxe)
Jupe

»«on 6p

>Con9p

NCon

>Con9p

i^'.'.]V.'.'.V.'.'.\'.V.'.

d 6 windoir

i 4 window

TH ▼

riQO

noo

icon 2 Mat VlOO. . . .

^200

dV200

icon 2 aeat V200. . . .

•

£££,

■s

2702

2772

2868

2972

3067

3127

129

492.3

Std

129

sia9

Std

129

5403

Std

129

5647

Std

129

5774

Std

129

6218

Std

129

6428

Std

123

6067

Std

123

6713

Std

120

2434

120

2488

120

2612

120

2'?«»6

120

2673

120

2738

120

2S86

120

28«3

120

2958

120

3143

120

2939

120

3135

112

2330

112

%Wi

112

2676

112

2732

112

2519

112

2811

112

2867

112

2621

123

2835

108

123

2900

108

123

2956

108

123

3034

108

123

3284

108

123

3363

108

123

3471

108

123

3176

108

123

3325

108

123

3402

108

123

3592

108

123

3665

108

123

3773

108

126

3887

Std

126

4083

Std

126

4021

Std

126

4159

Std

126

4362

Std

126

4582

Std

106H

1933

106H

1994

106'^

2307

1064

20'.M)

106H
106H

£117

2403

118

2344

118

2395

118

2473

118

2524

118

2545

118

2659

118

2683

118

2740

118

2932

169

u*z

-<l-

271

190*

271

190f

271

lW)f

271

1901

271

llK)f

271

136

590*

Std

136

590*

Std

136

590*

Std

136

590*

Std

136

690*

Std

136

690*

Std

136

590*

Std

506*

Std

506*

Std

436*

190

436*

190

436*

190

436*

190

436*

190

436*

190

436*

190

436*

190

436*

190

436*

190

436*

190

436*

190

378

189

378

189

378

189

378

189

378

189

378

189

378

189

378

189

430

231

430

231

430

231

430

231

430

231

430

231

430

231

430

231

430

231

430

231

430

231

430

231

430

231

430

Std

430

Std

430

Std

r-^

430

Std

430

Std

430

Std

172

446*

189*

446*

189"

446*

189"

446*

189»

446*

189"

446*

189"

446*

189"

446*

189"

446*

189»

Bedjr. Make
and Medal

Suburban V-S

De Luxe 2d

De Luxe 4d

Custom 4d 6p

Custom 4d 9p ^

Sport 4d 6p

Sport 4d9p

PONTIAC

Tempest

Standard Coupe

t)Cila.i4d

Custom Coupe

Stntion >» ?non

Catalina

Sedan 2d

Sedan 4d

Hardtop 2d

Hardtop 4d

Convertible ,

Station Waicon 6p ,

Station Wa^on vip

Ventura

Hardtop 2d

Hardtop 4d

Star Chief

Sedan 4d

Hardtop 4d

Bonneville

Hardtop 2d

Hardto|>4d

Convertible

Custom Station Wagon

RAMiLER

American

Deluxe Sedan 2d

Deluxe Sedan 4d

Deluxe Station Wagon 2d

Deiuxp Sution Wagon Id

Super Sedan 2d

Super Sedan 4d

Super Station Wagon 2d

Super Station Wagon 4d

Custom Sedan 2d

Custom Sedan 4d

Custom Station Wagon 2d. . . .

Custom Station Wagon 4d

Custom Convertible

Custom 400 Sedan 4d

Custom 400 Convertible

Classic 6

Deluxe Sedan 4d

Super Sedan 4d

(>istom Sedan 4d

Deluxe Station Wagon 6p

Super Station Wagon 6p. . . .

Super Station Wai^n 9p

Custom Station \\ ason 6p. . . .

Custom Station Wagon 4d 9p

Custom 400 Sedan 4d

Classic V^

Super Sedan 4d

Custom Sedan 4d

Super Station Wagon 6p

Super Station Wagon 9p

Custom Station Wagon 6p. . . .

Custom Station Wagon 9p. . . ,

Custom 400 Sedan 4d

Ambassador V-8

Super Sedan 4d

Super Station Wagon 6p

Super Station Wagon 9p

Custom Sedan 4d

Custom Station Wagon 6p

Custom Station Wagon 9p. . . ,

Custom 400 Sedan 4d ,

STUDERAKER

Lark Deluxe

Sedan 2d

Sedan 4d

Sution Wagon 2d . .

Station Wagon 4d..
Lark Regal

Sedan 4d

Hardtop 2d

Cruiaer Sedan 4d . . .

Station Wagon ....

Onvertible

Hawk Spt. Coupe. . . .

THUNDERRIRD

Hardtop

Convertible

1 J

122

2686

122

275.3

122

2845

122

2955

122

2989

122

3099

112

2113

112

'2W

112

2297

2438

111?

2631

108

1U«

2702

108

119

2706

108

119

2842

108

119

3078

108

119

3099

108

3207

108

119

2971

108

119

3047

108

I2:i

30((3

108

123

31.36

108

123

3255

108

123

3331

108

123

:M76

108

119

3530

108

100

1845

100

1894

100

2080

KKl

2129

100

1930

100

1979

100

2165

100

2214

lUO

2060

100

2109

100

2295

100

2344

100

2369

•0

100

2199

100

2459

108

2098

108

2268

1(18

2413

1(^

2437

108

2572

108

2697

108

2717

108

2842

108

2563

108

2397

108

2512

108

2701

108

2826

108

2816

108

2941

108

2662

117

2537

117

2841

117

2066

117

2682

8^)

117

2986

117

3111

117

2812

1084

2070

1084

2no

113

2425

113

2505

1084

2290

1084

2378

113

2458

113

2655

108M

2689

2650

113

4170

Std

113

4637

Std

113

446*
446*
446*

189"
189»
189"

189"
189*
189"

173
173
173
173

231

231
231
231

430 231
430 231
231

359*
359*
359*
359*
369*
.359*

231
231

231
231
231
231

165
165
166
!65
166
165

359* 165

359*1 166

.359*1 166

359* 165

359 165

359*1 165

359 165

369*1 200

369*
369*
369*

369*
369*

369*
369*
369*

369*
369*
.389*

200
200
200
200
200
200

220
220
220
220
220
220

220
220
220
220
360* 220
369* 220
369* 220

498*
498*

200
200
200
200

200
300
200
200
200
200

Std
Std

tn ia for Ford-O-Matic, Cruise-O-Matic Is $212.

I shown. 6-cyl. engine for Met«>or 600 and 800 and Commuter Station ^agon is
Automatic transmisnon with 6-ryl. engine is S180.

'~V-8 prices shown (except Valiant), 6 cyl. cars are 1119 less than same model V-8.
0— V-8 shown, 6 cyl. is $135 leas. 6 cyl. automatic transmission is $166.
•—Price given is for PowerFUte. TorqucFlite transmipsicn is $211.

»R, July 1961

[more .specifications, page 102

Sales Data on 1961 Passenger Cars

ENGINE, PERFORMANCE DATA.. POWER KITS. .AXLE RATIO.. TIRE SIZB|

continued from page 101

MAKE AND
MODEL

With Power

Kit or

Optional

Enftine

Clom-
pres-
■ion
RaUo

Rear
Axle
Ratio

II
U

Entinc

RCVB.

MUe

Buick Special

Buiok LeSabre

Buick Invicta, Electra.

Cadillac 60« 62.
Cadillac 75

Checker L Head.
Checker OH v.. .

Chevrolet Corvair

Chevrolet 6

Chevrolet V-8 283 cu. in. .
Chevrolet V-8 348 eu. in..
Chevrolet Corvette

Chrysler Newport,
""^indaor. .

ChryelerWind
Chrysler New Yorker.
Chrysler 300G.

Comet .

Dodge Lancer

Dodge Dart 6

Dodge Dart V-8

Dodge Polara V-8

Dodge D-500 Engine.

Ford Falcon

Ford 6

Ford V-8 292 cu. in. . .
Ford V-8 352 eu. in...
Ford V-8 390 cu. in. . .

Imperial

Lincoln Continental.

Mercury 6

Mercury V-8 292 cu. in. .
Mercury V-8 352 cu. in..
Mereury V-8 390 cu. in. .

80
80
80

80
80

6L
60

6HO

80
80
80
80

60
60
80
80
80

Oklsmobile F85

01d8mobile88

Oldsraobile Super 88, 98.

Plymouth Valiant

Plymouth 6

Plymouth V-8, 318 cu. in.,
Plymouth V-8, 361 cu. in..

3Hx2H
4Hx3H
4».lix3*V6

4x3^
4x3 >^

3»^4H

3'/iix2M
3»Mex3«l<i

ZVhx3

4Hx3M

3j^x3

4Hx3^

4^x3^

4*^x3 J^
3Hx2^

3^x3H
3^x4 H
3'/6x3«^
4>?x3H
4Hx3H

3^x2^
3^x3H
3Hx3Mi
4 x3H

4V»x3»>«

4>^x3H

215
364
401

390
390

226
226

145
235.5
283
348

361
383
413
413

144

170
225
318
361
383

.201155(^44 1 220^44 185^48
. 45! 250(a>44 384(0^24 300^44
. 11'325(^44|445<£^28 No

20 325@48'430^31 No
20 325(0^ 48|430^31|No

33 80&3iIi80&14;No
33 122 ^401192 ^18 No

40; 80^>44!
40|135(<<^40
00 170C?>42
60,250^44
00,230<ji^48

00 265^44
00 305(0^461
90 350(0,46.
90,375(a>50

128^231 98^46 132@28
217#22iNo No

275(^22! 230^48 300^>30
355^ 28i 335(0^58; 362Ccu36
300^30; 270^ 60| 285(^42

230^28 8
405(0^28! 10

No
No

410Ca>24{No I No

425C^28|No No

470(0^28, No I No

495Ca> 28 400^521 465^36

i>284

29.40 85^42, 134^20, 101^44, 156@24

144 29
223 131
292 145
352 |51
52

390
413

430

I
70 101^441
70 145(0,40
90' 230^01 44 1
40 265(0^44
80, 325^ 46 j

40 85^,42'
54'l35Ca>40
00 175(^42:
20 220(0; 44
501300(0^46:

155^241 145@^40
215(0; 28 No
340^24 260@44
1380^24 No
425^28 330^48

134(0^20 101^44
200(0*20 No
279(aj22 No
336(^^24 No
427(a«28l375@>60

55.90 350^46,470^28' No
59 . 17i 300^41 465^20 No

60 3Hj^H

80 3^4x3'^

80 14 x3lj

80 4«/»x3A6

Pontiao Tempest

PoDtiac Cat., Ven., S. Chief .
Pontiao Bonneville

Rambler American

Rambler Amer. Custom .

Rambler Classic 6

Rambler CUssic V-8

Rambler .\mb. V-8

Studebaker Lark 6

Studebaker Lark V-8. .
Studebaker Hawk V.8.

Thunderbird

80
80
80

60
60
80
80

40
80
80

6L
60
60
80
80

223 [31

292 45

352 '51

390 l52

3Hx2^

4Hix3'li,
4Hx3>>^

3Hx3H
3Hx4H

4Hx3"/io

4>^x3H

4li5x3»4
4«^x3J4

3>^x4M
3M.x4^
3^x4^4
3Hx3H
4 1314

54' 135(0^40
00 175(0.42
20 220(0.44
50 300(^46

200^ 20' No
279(0.22 No
336(0.24 No
427(0.28 376@60

215 39 20 155(0.48 210(0.32
1394 54 250(0*42 405(024
394 54 1 325(0.46,435]^ 28:

215@28

345@28

460^48

156(0^24

427@34

170
225
318
361

194 5 26
389 |52

389 52

195 6 23
195 6 23
195 6 23
250 139

327 51

74 101^44;
7 145(m40
90 230(0^44
30|305(o>48l

40 I10(o>38
80 215(oi36|
80,235(^36!

155^)24
215(0^28,
340(0,24
395(g>30

190fe20
390(0^ 20|
402^20;

No
275^42

No I

148^52
No

260^44
310(^48|

155(ai46
348(gi48'
348(0^48

No
No
No
427(§i34

415^24

153^42
No
345(&28
436^28

220(01 24
430(0,32
430(g>32

80 10.25
25 No
251 No

501 No No
50 No No

3.36

No
No

9 Ot
No
9 50
11.00
11.00

00 No
00 No
10 No
10 No

8.7 No

20 No
20 No
00, No

No
|No

7 ! 8 7
40 No
80 No
90 No
60[10 6

10 No

4 No

8 INo
8 No
60 10.6

I
75; No
75, 9.75

20' No
50! No
00 No
00: No

3.73
3 73

3.27
3.36
3 36
3 36
3.36

3 23
3.23

2 93
3.23

3 50

3.55
3 54
3.58
3 23
3.58

3 10
3.56
3 56
3.5<i
3.56

3 56
3 56
3 56
No

3 07
3 42
3 424,3

3 08
3 07
3 23

2 94

3 36

3.31
3 31

3 27
3.36
3 36
3.08
3 55

No
'No
No

;No 8
No !8.
I I
14 09 6
4.09(6

•No 16.
3.707.
13 70 7

50x13
60x15
60xl5ai

00x15
20x15

INo
No

2.93 Ino
2.93 No
3 23 No
3 23 INo

3.50

3 23 No
3 31 No
3.31°No
2.93 |No
3 23 No

70x15 i
70x15

50x13
50x14
50x14
50x14
70x15

3 50 INo 6.00xl3«
3 56 3 89 7.50xl4t
3 00 ,3 897.50xl4ti
3.00 i3.56'7 50xl4t:
3.00 13.56 7 50xl4t!

\s^ I.

8.00x14
8.00x14''
8.50xl4^
8.00x15 I

6.00xl3«; 58

6 50x13

7 00x14^
7.60x14^
8.00x14 I

8 00x14 ,

jNo !8. 20x15 .85

2 89 iNo 9.00x14 1.69

3 55
3 54
3 54
3 31

60 3x4

80 3»nx3H

80 3»^x3?g

80 4>/»x3"^

44l 90(0^38 160Ca) 16 125(o> 42 180(^16 8
44 125(".42 180(<cl6 No No [8

44 127(0;42 180(0 16 138^,45 185(0,181 8
20 200(r/.49 245(q>25 215(« 49 200(ai25i 8
20 250(9,471340^26 270(a; 47 1 360(0. 26; 8

6 8 8 3.55
60 10 25 3 23
60 10.25J3 23

00 No
70 No
70 No
70 No
70 No

56 I3.8S
00 \3 M

00 INo
00 No

23 No
87 No
OSiNo

23 No

31 No

93 No

>; 7 50x14 ■
17 50xl4t
7.50x14+
|7 50xl4t

!6 50x13
i8 00x14 ,
8.00x144^

16.50x13 I
i7 00xl4h'
7.50xl4h
7 50x14

16.9 28762636 .\o

16.4 No ,2256 No
12.8* No 2374b No

14.6»'No 2120 No

16.5 No 2382 No

41.5 28G8 2545 30n
27 5 2868 2545 2008

29.4 '2789!2780 .No

26.3 2651 2651 2013

2651,2651 2043

365112430 No

2812 2(i08 No

14.0 2600 2227 No

12.2 No 21») No

11.6 No 2145 No

11.3 2188 2188 No

28.2 3139 3139 No

19.5
14.3
12.4

17.0
23.0
15.2
13.0

26.0
24.9
20.3
15.0
12.7

3039 27R5 No

2814 2631 No

12778 2569 No

2455 2227 No

.2721 2454 No

2780 3139 No

|2791 2791 2175

270124:)0 2175

2798 2281 2014

28562393 2033

3 08 No 6 00x15
3 08 No 8 00x14
3 08 No .8 00x14

13.5 No 2063 No
16 2 No 2147 No

60 17.0 2708 2798 2IS8

59 12.7 2798 2358 2139

62 17.1 ,2798 2358 No
76 il2 3 2798 2358 No

72 1 17. 3 >1962 20t>4 No

63 16.0 12582 2167 No
.82 12.5 2582 23254 No

.59 14.9 13039 3039 No

57 24 8 2744 254)5 No

72 14.9 2742 2565 No

.84 11 2 2565 2271 No

56 ;25.4 2822 2758 No

55 18.6 2419 2322 No

.60 14.4 2306 2322 No

169 6 21.60 112(«i45 154^20 No No | 8 50 No

259.2 40.60 180(o 45 2<>0(a 28 195^ 45 26.'5(a30i 8 80 No
289 AO.VjO 210^.45 300(a>28 225(0 45 305 (o, 30; 8 . 80 No

390 152.50 300(0,46 427(0; 28 No

13 31
'2 87
3 78
•4 10
;3 54

13 73
i3 07
3 31

INo

13 31

2 87
;3 31

l3 15

2.87

3 73
3 07
3 07

|3 78 6 00x15

3 31 6 00x15

4 11 6 50x15
4 107 50x14
3 54 8.00x14

4 106 00x15 I 66
3 54 6 50x15 1 69
3 54 6.70x15

9 6 No INo 2 91 No :8. 00x14

' I ' I

28
20.1
23 2
16.4
13.7

16.0
11.3
11.0

2615 2615 2Cm

2661 2307 1862

2892 2532 2196

3190 2450 2233

2706 2409 1»S4

2965 2965 3259

2549 2:^64 2M9

2492 2312 2^

12.9 jNo 2261 No

a — Invicta figure given, Electra is 8.(X)xl5

b — Io\icta figure given. Electra is 2335

h — Suburbans 7.50x14. O-passenger Suburban, 8.(X)xl4
O — Overhead valve

* — Engine option
H — Horisontal opposed

*— 8.50x14 on Newport Station Wagon, 9.00x14 on New Yorker Station Wagon

t — Alonia with Powerglide

f— Station Wagons 6.50x13 •

4 — Oldsmobile 98, 3-Bpeed transmission not avaihible, tire sise — 8.50x14, axk

ratio with Hydra-Matic— 3.23, lb. Wt per Hp — 12.9, Engine Rev. ppr M

2374

t — Station Wagons have 8.(X)xl4 tires
° — PowerFlite ratio given. Torque Flite is 2.93
^ — Invicta figure given. Electra is 12.3
Series 60 figure given. Series 62 is 14.3

102

[more SPECIFICATIONS, PAGE KM

MOTOR, July \mi

They
confarol

AMERKM HAMMEREI

stainless steel oil rings

Important Dimensions... Body...Chassis

continued from page 102

Four-Door Sedans except as Noted

0- RAMP BREAKOVER ANGLE

MAKE AND
MODBL

EXTERIOR PIMENSIONS

TREAD

•

INTERIOR DIMENSIONS

«3

ii
= s

3«

J'*

slm

n2 188^71^52^66

133 213 H 78 156*^' 62

123 213 H 78 |56>/6e2

126 2l9Hi78 |67i4i,62

Buiok Special 2632

Buick LeSabre 4102

Buick InvicU ♦ 4179

Buidc Electra ° 4298

Cadillae 62 14660

CadiUae 60 14715

Cadillac 75 15390

Checker Superba t!3320;i20 |202 |76 |62«;60

129H222 79M:56>i,61 61
129H222 I79H56H61 '61
149H 242>^ 8DH 59W. 61 |61

Chevrolet Corvair

Chevrolet Biscay nc, Bel Air. Impala 1

Chevrolet Corvette. y

Chrysler Newport

Chiysler Windsor

Chrysler New Yorker

Chrysler 300G

2355
3505
2905

108 180 '67 I51K54 _

119 1209^0 78K55H60H^ 50^ 32H
102 nr/ii 70|i 52Hi57 " '"

)122 2l5H79|i55 61
M22 215H79?i55 161

31 |45K26'.4
32H 57iib 27^40
32H 5r/i» 27;^
32H,60'/i»|28^

34H60H21H
34H60HI2IH
34H60H23>i

62H32H

54 30*4i
50^'32f
59 |33

46«ll8

.3710
'3730

'. 4055 126 ,219:Vi 79^ 55i/i» 61H 60 ~|34Hi59>/i 16
.'4260.126 i219H 79% 55H 61H "'*

5»«l34H;58H 15H
69H;34H158H 16H

Comet 12411 114 194H 70?i 54H'55

OAll' t

Dodge Lancer 2595

Dodce Dart • 3515

Dod«e Polara 3700

J-..J.». I.

60 347^60 IW^
54H;30h!50 23»/m

106H 188^721^ 53>^ 56

118 209- —

122 212!

_ 55H32»/6 49?i23Hi

118 209H78>ii,54H61M'60H33%58 \W/it
H 781^ 54»/ii6lK60H; 33^57 17^i

Ford Faloon . . . 2289

Pord Fairlane. Fairiaoe 500. Galaxie 3683 119 ~20a^^ 79^/^ 55 {61 {60 \32H 58H

Imperial

Lincoln Cmtineotal .
Mercury

19?H181H70^54H55 !64H;293[i 42^^ 25y«

.4740

{4887!
13714'

129
123
120

227Wi 81Ti;56H 61H 62H;39V57H 15V4
212% 78H'53H,62Vi^!6K 36H'52*/i, 21>^

OldnBofaile F85 '2695 112

OMamobile 88. Super 88 ♦,4024 123

01damobile98 ,4208 126 1218 I77H 56% 61

35S.4 60% 19T/i»

30h' 45^27%

32%66%29V6

61 32%59H,29h

Plymouth Valiant 2590 106^18314 70% 53%^' 56 55H29Vi48 !21%

Plymouth #3465 118 |209H 80 M»/f» 60»/6 59% 36>4i 55% 17'/ii,

214%79>/i»55 1 61

188k'71%'52%56
212 77% 55% 61

164
13%
13%
12'^

12Vm
12Vu
13%

16
13
21

10%
lOTii
11
10%

12«/ii

12>^

10%

ISVi.
11%

10%

12%

17«/»

12%

11*4

12S/i»
11^
IIH
11%

58%!58%imi4Vs
63%m^n ;4*xM

63>^ 93% 11 i4«i«
63%63W»ir>i^4HB

12% 63S^ 631^ 12% 4%

12% ~

121/

16
11
7

12%
12%
lOWi
10%

12%

IIH
12»^
12%

|34S;34%
|34«i^l34%
|34>^j34%

12% 63^ 63%, 12% 4%
"^^ 65% 60Wi 10»/6 4%

62%524ll3 15

58% 57 !lO 4
63H63%11 J4%
59% No I r>44%

63%'62%'jl%4%
63% 62% 11% 4%
63%62%niii4%

'l2Kl4%

13% 5%

13% 5%
;i3».i^4!$i

|l4i/6'4T4
14^4'^
il3%5%

13 |6% |34%!34%

44h|37Hj»»41«4'
44%!41%l28%I4Ji'.
44H41%28%11«6^
44H!U \Zl'^l*H

34%l34V646 44H31K15H
34%!34%46 34^30^ 15H
36%:34%44%!nS 26%14H

56%56>^
63% 62%,
63% 62%

Pbntiac Tempert j 2800 112 1 189*^ 72% 53% 56%

3725 119 1210 78Vi
3870 " " ■ "

Pttitiae Catilina, Ventara

Pontiae Star Chief

Pontiae BoimeviUe

Rambler American

Rambler Classic 6

Rambler Cfausic V-8

Rambler Aahansadnr V-6.

StadobaksrLtfk c 2665106% 176

Stodebaker Hawk z 3207, 120% 204

Thundirfaird z 38871113 205

53%fi
55fi.6

[31% 45% 26

217 78% 55;^ 62% 62% 34
217 |78%55>6 62%;62%34

1731^70 !56%i54%55 l28>^44%24U/«

71% 56%l57%'56'^ 26Ti, 40li, 28%
71Mi 55% 57%,56>.i^ 34V48% 20

11%4
11%'4%

13"/ii57Wi57 ill%4
11% |62»4 63% 9»^5%

13% 161 |60%11 ;5

11'^ !59'/i,60T4'lO%!5%

11% e2V463%; 9%5%

16i»ji |58%58»^12%;3%
H% |63^, 63>/i» 12 14%
11% !63%63%il2%4%

11% l56% 56*^11% 4%
!12% 63% 62'^ 11% 4%

jl2 '58% 58% 10%

13ni« 63%63% 12

13'/» '63%;63 12

13%4 63 63 12

14»/» 14"/»l58 45% 9%
14»/ii* ; l4Vii* 60% Wyit 10%

UH15

14 |5
|No !5%

13 ^P4»

11 m

11T46%

14%;5%

13'.^ 8%
13%, 6
13% 6

14%'5%
13%, 5%

12%!6'^

13% 5»^

13%

33%'33%
34%34

{37Vi»|No

i37%38V6

45
48%

45>/i'4

36%

31K1SH
30^15H
26% 14H

42% 15

25%: 16

29 jl4

No m

29%16Ji

75'/iB52%,61 160

38%|53lil9

I I

13>»/«* 13%*
13Vu* 12%*

17%
17

12'/ii

12%
14

11V.S

59%60W,:10%
59%,60Vi 10%i6.0

59% 50
59% 58

59 52^

12 5%
10%!5>J

12Wi.70

;3f% 38^.^|45V^:42% 29^ 15H
37% 38Vi»!45%, 42% 29% ISH
33%.33%.46% 35% 28% 1«6

33%32H»i43H»|39%|27%;i3

33*^ 33^•U2%*39%'27M•'15^
33^1 33%I45W»'42M^ 28Ni; 15^
33^1 33%j45V6;42%;3094| 15Ni

n%SH

13%!4»4
13%4J4i

13146%
13^6

12%'4%
13%,5%

33%

34
34%;

12Hi6Vi,

33%

33!i

33%'32T.4i43»>i 39% 27Vi'l3
33% 33*^;43H^,41% 31% 12H

341iiW|46^/ii 42>j31%'l8H

44%!40Hi28^'l4H

43%41%;31%12H

33%44 !37%!2«M,13K

84 33T4'44V437%'26Hil5H
34% 34% 4£Hi 40%|27% 16
84H34 46^i4flS'27%!15K
34V4i33%

34%

^4^^4^

33!
88%»

4S
4S
48

44%

37%

40
40
40

27%il»ii

25HI14H
" 14»/»
l4»/»
»%14»/«

27H

3n42GHil4M

0—6 cyL Fifm firen. Lark Y-B wwghs— 2941

- ^^^ ^"18 aad wtsfpit baaed on 2d Hardtop

•ad weight baaed 00 Convertible

^Nol«.

0-PairiaM 600-MOl. Oalazie-3668
1--L haad wmfint fifore civvn. OHY engine weight is 3350

*— -V-£ weiffht given for Seneca modeL Pioneer is 3510,
Fhoeniz is 3535 Ib^ 6 eyl. Seneca and Pioneer is 3335,
Fhoeniz is 3350 lb.

1— Bbcayne V-8 figure given, Bel Air is 3520. Impala 3525.
6 eyl. Biseayne 3500. Bel Air 3515. Impala 3530

*— Not applicable. Individual seata.

♦-Super 88—4063

#-8 earl. Savoar dveiL Belvedete ii S470 lb» Fwy k S51I
1 oyi Savoir k 881^ Bdvvdeie »15 and IWf

lb, 6 I.
33501b.

A— CataUna figure given.

VentufaVista 4 dr. kUk k WW,
*^Vi8ta 4 dr. h^ figure givta.
^--Figure given la 4 dr. htp.

Passenger car service data and specifications appeared in June AAOTOR and will be listed again in A e fli t
^4 MOTOil> J^y Mtt

le last 12 years !

'500"in record time

plugs!

A. J. Feyt, Jr., comes charging out of the pits to drive his Chompion-sporked Bowes Seal Fast Special to a
record-cracking victory at Indy, averaging 139.130 mphi Foyt and owner-mechanic George Bignotti also chose
Champion spark plugs to drive the 1960 Championship circuit, where Foyt won the National Championship.

oughest, most demanding engine conditions imaginable!

Chances are your customers will never place such
ugged demands on the spark plugs in their engines —
ut Champion's ability to deliver smooth, full-firing
erformance imder the most extreme conditions is there

it's needed. Why settle for anything less?

Take a tip from the Brickyard — the world's toughest
•oving groimd for automotive parts — and always recom-
end and install dependable Champion spark plugs —

every make of car!

^. 5

LUe COMPANY

MOTOR, July 1961

TOLEDO 1, OHIO

We supply all

RADIATOR

SERVICE NEEDS

gives your business a lift

FLEX LIFT h not just a lift —
it \% a positioner that lift^, lowers,

turns, rotates — alt with
amazing ease — so that the
radiator is always 100 per cent
accessible, FLEX-LJFT rs
fool-proof and
trouble free, saves one- third
of your working time-
Profitably used in
more than 2,000 shops.

Three nittdett — Two are
hydraulics— 250 and 500
lbs. capacity — also elec-
tric hydraulic with 750
lbs. capacity.
Barbee equipment, ac-
cessories and chemicals
supply every need for the
Radiator Repair Trade,
Send for literature — cow-
venient terms available.

trouble free

inline

gas filters

With
micro-BRONZE
filter element

KEM MANUFACTURING
FAIR LAWN, NEW JER,.,

FUEL r^UMPS

Things to Come

DIALEK CONVENTIONS

Aug. 20-21 Wyoming. Jockson

Aug. 20-23 West Virginio. White Sulpliur

Springs
S«pt. 13 Vermont, Stowo
Oct. 22-24 Now YoHt. Kiomotha Loko
Oct. 22-24 Now Jorsoy. Atlontic Oty
Oct. 29-31 Florido. R. Loudordolo
Doc. 4 Utoh. Solt Loko City
Doc. 4-5 Minnosoto, Minnoopolis
Doc. 8-9 Montono. Billings
Fob. 3-7 Notionol Automobile Doolon

Assn., Ationtic City

PARTS AND EQUIPMENT SHOWS

July 31- Notionol Auto Accessory ond
Aug. 2 Ports Exhibit. Los Vegos, Nev.
Oct. 23-26 Fleet Mointenonco Exposition.

New York
Feb. 28- Intornotionol Automotive Servic*
Mor. 3 Industries Show, Chicago
Mor. 22-25 Pocific Automotive Show.

Portlond, Ore.

Sept.
Oct.

Oct. 29-
Nov. I
Oct.
Nov.

Nov.

GENERAL

14-17 Assn. of Diesel Spociolists Meet-
ing, Minneopolis, Minn.

12-13 Western Engine Rebuildors Assn.
Convention, Polm Springs, Col.
Notionol Lubricoting Greose
Institute Meeting, Houston, Tm.
Automotive Worehouse Distribv-
tors Assn. Convention. Konsos
City. Mo.

8-10 Automotive Ports Rebuildors
Assn. Convention. Los Angeles

30-
2

Mobile Lab Tests
Car Coolants

A laboratory on wheels has been
developed by the Dow Chemical
Co. to test automotive coolants
under actual operating conditions.

A fleet of 20 station wagons with
divided radiators and dual cooling
systems, available to jobbers in
major markets, is carrying Dow's
story of proper cooling system care
to dealers this summer.

CRENT

HERE

108

"Sorry, but you're the tenth f*
MOTOR, July tMI

Fram Oil Filters

Fram Corp., Providence 16, R.I.,
offers Model PHIO oil filter for use
on all 1961 Oldsmobile and Buick
models. It is an easy-change type
filter which has a hex nut attached
to the bottom of the filter case for
easy removal and installation.

3M Cleaning Pads

Scotch-brite nylon web cleaning
pads for scuffing acrylic lacquer
and enamel surfaces prior to re-
finishing are offered by Minnesota
Mining and Manufacturing Co.,
900 Bush Ave., St. Paul 6, Minn.
Measuring 91^ by 6i/{ by i/J in.,
the pads are available in a fine
grade No. 417 and the Ultra-Fine
No. 418. No. 417 is recommended

MOTOR, July 1961

New Products

...TO USE •

for enamels and No. 418 for acryl-
ics. The pads reportedly will not
splinter or shred and are handy
for working on curved surfaces or
hard-to-reach areas. Other uses are
said to include chrome cleaning,
removing oxide film from alumi-
num truck bodies and white side-
wall tire cleaning.

Martin-Senour Filler

TO SELL

Blu-Flex, a polymetric body filler
said to withstand road vibration
and shock without losing adhesion
or cracking, has been introduced
by Martin-Senour Co., 2500 S. Se-
nour Ave., Chicago, 111. The man-
ufacturer also reports the filler is
almost completely dust-free during
sanding and grinding. Packaged in
a low quart can with a wide mouth
for easy accessibility, it is supplied
with a tube of hardener sealed
beneath a plastic dome on the can
lid.

Arrow Corvair Starters

Rebuilt starter motors for 1960-
61 Chevrolet Corvair models are of-
fered by Arrow Armatures Co.,
Fordham Rd., Boston 34, Mass.
The company states all critical
parts of each starter are renewed
during the rebuilding operation.

Kwik-Way Valve Refacer

Cedar Rapids Engineering Co.,
907 17th St. N.E., Cedar Rapids,
la., offers its Kwik-Way Model VS
valve refacer with a i^ hp spindle
motor and individual chuck and
coolant pump motors. Other fea-
tures are said to include an inte-
gral surface grinding mechanism
and a 5 in. diameter wheel.

King Test Sund

Kin;^ Electric Equipment Co.,
9123 Inman Ave., Cleveland 5,
Ohio, offers a series of generator,
alternator and regulator test stands
for use with 6, 12, 24 and 32 volt
systems. Features include a diode
protection circuit, which reported-
ly prevents costly damage to al-
ternator diodc!r fkteio reversed bat
tery connecUons, and an alternator-
generator mounting fixture capa-
ble of accommodating units rang-
ing from 3 to 714 in. long. Separate
purchase of the drive unit only is
available if desired by purchasers
already owning volt-amp. testers,
carbon pile or (\^\d xV^cy^v^v.

MOTOR, lulirJ

New Products

• •TO USB •-•TO SBU.

continued from page 113

Gates Tires

Gates Rubber Co., 999 S. Broad-
way, Denver 17, Col., offers its
High Capacity line of premium
tires, carrying a free replacement
guarantee against road hazards and
defects in workmanship or materi-
als. According to company reports,
the low profile tire, which is said to
incorporate a harmonically silent
tread design, will be replaced with-
out cost in the event of failure as
long as original tread pattern re-
mains.

Hein-Wemer Air Jack

Model AL-33 air jack with bi-
level swivel saddles, automatic safe-
ty lock, and 34i/^ in. lifting height
available from Hein-Werner

Corp., 1200 National Ave., Wau-
kesha, Wis. The saddles, which ad-
just up to 56 in., provide secure
load contact at recommended lift-
ing points. Other features are a
honed air cylinder which is pivoted
to reduce piston binding, spring-
suspended pivot wheel for easier
spotting, and a safety lock to pre-
vent accidental releasing of the
load.

Johns-Manville Tapes

Vaco Terminal Kit

Dutch Brand Div. of Johns-Man-
ville, 22 E. 40th St., New York 16,
N.Y., has available carded and in-
dividually skin-packed rolls of elec-
trical and friction tapes. Offered in
rolls 1/2 in. wide and 121/^ ft. long
and y^ in. wide by 20 ft. long, the
electrical tapes have vinyl backing
and high dielectric strength. Fric-
tion tape rolls are y^ in. wide in
lengths of 13 ft. and 30 ft.

Weatherhead Steering Kit

The Weatherhead Co., 300 E.
131st St., Cleveland 8, Ohio, an-
nounces its PST-5 power steering
hose and adapter kit for truck, bus
and tractor application. Designed
for universal replacement of most
pressure and return line hoses with
minimum hose inventory, the kit
includes 25 ft. of ^^ in. I.D. wire-
reinforced hose with pressure ca-
pacity up to 2,250 psi, eight % in.
flareless connectors for adapting
bent tube ends, six inverted male
swivel fittings and two each i/^ and
y^ in. flared female swivel fittings.

A solderless terminal repair kit
consisting of over 200 pieces of 10
popular types of solderless termi^
nals, a No. 1900 crimping tool and
a clear plastic storage box is of-
fered by Vaco Products Co., 317 E.
Ontario St., Chicago 11, 111. The
crimping tool, said to be an all-
purpose tool, reportedly cuts and
strips wire as well as crimping ter-
minals.

Malsbary Steam Cleaner

Model 100 steam cleaner, de'
signed as an auxiliary cleaner fo^
garages, service stations, car anc
truck dealerships, is offered b
Malsbary Manufacturing Co., 845^
92d Ave., Oakland 3, Cal. Overall
dimensions are 35 in. long, 19 in^ —
wide and 53 in. high. Available in^-
a caster-mounted, oil-fired model or
a stationary gas-fired version, th^"
100 has a 60 to 100 lb. pressurer
range, air atomizing burner whiclv
eliminates smoke, and a nozzle ori--
fice which eliminates fogging of
the cleaning stream.

[continued on page 12(?

MOTOR, July 1961

NOW YOU CAN REALLY SELL SERVICE

vmm.

ufmum

For All Heavy Duty and Emsrgency

Vahiclft Ui« Ifi thii Naw Yellow ond

Black EksK.

For Normal Passenger Car Use In
the Familiar Red and Blue Box.

It Makes Dollors ond Sense • • • to handle Tung-Sol lighting line. Install Tung-Sol, the line specified by leading

Heavy Duty and Standard headlamps, miniature lamps and independent manufacturers. See your Tung-Sol supplier for

flashers — the industry's only complete lighting service line, details. Tung-Sol Electric Inc., Newark 4, New Jersey*

Here is your opportunity to boost your profits from lamp sales

through greater service reliability. One solid source, one high

quality and 100% coverage of your requirements ore only a

few of the benefits you'll receive with Tung-Sol— the profitable HEADLAMPS • «f!liHikkTvm.\JsiK¥^ %^N>SdNeiSk

MOTOR, Jul^ ]961

(§)TUNGSOC

ANOTHER iSmMm BIG T

fllERMOID Big^Fender Covers

Get this top-quality, sponge-rubber-backed
fender cover— a $6.45 value— for only $2.98.

Get thjs cost back quickly by selling the FREE
BIG T FAN BELT or REDI-CURV radiator hose
given you with every fender cover.

Check these quality features:

• V2'' high ridges on crown of cover make an
ideal recess to hold hand tools and small
parts— a real timesaver.

• Nonslip, lightweight cover.

• Fabric reinforced neoprene top, sulphur-
free sponge rubber backing, vulcanized
into a one-piece construction.

• Improved cleaning— wipe with gas, uphol-
stery cleaner or detergent.

HERE'S THE DEAL...

Buy 12 Thermoid Big T Quality
Fan Belts or Redi-Curv Radiator
Hose in any combination
(6-6, 9.3. 10-2, 12-0, etc.)

This entitles you to a $6.45 Qual-
ity Big T Fender Cover for only

One set Window Banners

One Fan Belt (V-29,V.123,V-180)
or one Redi-Curv Radiator Hose
(RC-505, RC-509, RC-526)

^Approximate

TOTAL

$18.36'

2.98
FREE

FREE
$21.34

You Sell the FREE Big T Fan Belt
or Radiator Hose and you more
than pay for the Fender Cover.

Buy a minimum stock of hose and
belts now for Spring and Summer
sales and you'll receive a good sup-
ply of Big T Fender Covers.

Nothing could be easier— Equip your
shop now with a complete set of these
sturdy, high-quality fender covers.

118

MOTOR, July 1961

PROFIT MAKING DEAL FOR YOU

'500' Quality '^Redi-Curv'' Hose

Winner of Indianapolis '500' in 1961 and every year since 1950.
• Specially Compounded Rubber . . . resists effects of oil, ozone,
chemicals. • Maximum Cooling System Protection . . . can't chip or
flake to clog radiator. • Always Fresh . . . resists aging on the shelf
or on the car. • Heavy-Duty Construction . . . steel coil and tire cord
reinforced for maximum strength and flexibility. • Maximum Cover-
age . . . every part number a fast mover.

Big f Quality Fan Belts

• One Premium Quality . . . minimum inventory dollars.

• Prestretched Construction ... for longer life.

• Neoprene Jacketed ... oil and grease resistant.

• Application Engineered . . . best fit for every drive.

• All-Service Coverage . . . includes off-highway use.

There's no limit— order as many deals as you need today—
re-equip your shop now with all the fender covers you need
—restock your shelves with **need it right now" merchan-
dise for spring and summer driving-

Call your distributor
salesman today, or
send in the attached
coupon for the name
of your nearest fSeRMOID
BIG ^distributor

Thermoid Division, Dept. 300

200 Whitehead Road, Trenton 6, New Jersey

You bet— I need some Fender Covers and I am
interested in the Fan Belt and REDI-CURV
Hose deal.

Name_

Address.

City.

My usual jobber supplier is.

-Zone_

.state.

THERMOID Division

H. K. PORTER COMPANY, INC.

200 WHITEHEAD ROAD. TRENTON 6. NEW JERSEY
MOTOR, July 1961

New Products

...TO USB •••TO SBU.

continued from page 116

Sun Secondary Tachometer

Sun Model ST 88 secondary
tachometer for use on outboard,
power mower, go-cart and indus-
trial gas engines has been devel-
oped by Sun Electric Corp., 6341
Avondale Ave., Chicago 31, 111. De-
signed for use on two and four-
cycle engines, the jx)rtable unit is
said to provide accurate rpm read-
ings within a dual scale range of
to 800 rpm or to 8,000 rpm
through two connections between
a spark plug and ground.

Autopulse Fuel Pump

i . •

Walbro Corp., Cass City, Mich.,
has available Autopulse Model
PEG for mounting on passenger
cars, trucks or marine engines. The
lightweight metal pump, fabricat-
ed from three housings, is said to

120

be rustproof, resistant to corrosion
and capable of pumping 35 gal.
per hour. Other features include
universal mounting bracket and an
in-line installation kit. The com-
pany states the pump prolongs bat-
tery life since it draws current only
w^hen needed and is not always on
when the ignition is on.

Skil Polisher

Hoyt Current Indicator

The Skil Model 120 electric pol-
isher for sale to car owners is of-
fered by Skil Corp., 5033 Elston
Ave., Chicago 30, 111. The polisher,
equipped with a washable lamb's
wool pad, has a thumb-tip switch,
side handle and an 8 ft. power
cord. Weighing 4 lb.. Model 120
can reportedly be used with waxes,
cleaners and polishes on all car
finishes, and can also be used as a
i/i in. drill or power unit for use
with Sanders, 5 in. circular saws, 6
in. grinders, jig saws and hedge
trimmers.

Ausco Crane

A mobile shop crane with a lift-
ing capacity of two tons is offered
by Auto Specialties Manufacturing
Co., St. Joseph, Mich. Hydraulical-
ly operated, the crane has adjust-
able telescoping boom with chain
and hook, ball-bearing casters and
large front wheels. Other features
include welded steel construction
and waist-high handle location.

Burton Rogers Co., Sales Div. of
Hoyt Electrical Instrument Works,
Inc., 42 Carleton St., Cambridge
42, Mass., has available the Hoyt
low current indicator No. 763, a
compact-size tester which indicates
the amount of current drain of
lights, radio, horns and other elec-
trical units. The indicator, which
operates on induction as it is placed
on the circuit wiring, requires no
connections and reads as low as 1
amp., according to the company.

Binks Spatter Spray Unit

Binks Manufacturing Co., 3140
Carroll Ave., Chicago 12, 111., has
developed a spatter spray unit for
two-color spatter paint applica-
tions. Unit consists of Model 19
spray gun connected to two 1 qt.
or 2 qt. paint cups, air-adjusting
valve, and necessary hoses and fit-
tings. The company states the unit
is especially suited for refinishing
trunk interiors and many other ap-
plications.

Sturtevant Torque Wrench

\\r

«■"%

Torque wrenches having a built-
in signal mechanism which indi-

[CONTINUED ON PAGE 124

MOTOR, July 1961

NEW FROM QUAKER STATE

a cooling system
protector that

It's Quaker State CSP— an all-
^cw, ultra-modern cooling system
f^oitcior specially developed to com-
"^t corrosion of the aluminum
'blocks, cylinder heads, water
P^mps, etc., in today's new cars!
Extra good for regular cast-iron
^'^gincs, too. CSP prevents for-
^tioa of power-robbing scale

deposits due to "hard" water . . .
prevents radiator clogging . . .
helps keep rubber hoses and gas-
kets soft and pliable . . . protects
year-round anti-freeze against
deterioration in hot weather. So,
give your customers the best
cooling system protection — with
Quaker State CSP!

QUAKER STATE OIL REFINING CORPORATION, OIL CITY, PA..

Keep Filters Ready for Quick Use With This

Big, Sturdy Storag

Get it with the
OfM-91
IVIerchandising
Package

Here's a rack that's ideal
filter storage. It keeps you
and air filter inventory read
quick use. Open shelves r
filter inventory checks e
fast. Sets up in nninutes
where. The rack is heav^
gauge nnetal in attractive
blue. It's 6 feet high, wi
heavy-duty shelves— each
long and 15' deep. The sh(
are adjustable so you can \
your carton display to suit
inventory. A wide flang*
each shelf carries a filter ;
message— to help step up
filter business. You'll find r
uses for this sturdy, handy
—in fact, many dealers will
more than one of these r
for additional storage spac'

MOTOR, July 196:

OF THE IVIOIMTH

»:

FOR DEALERS

and Display Rack

OFM-97 ALSO INCLUDES:

SIX FAST-MOVING AC TRIPLE-TRAPPER OIL FILTERS

There are two different types of AC Oil Filters included In this package: 2 PF-7 and
4 PF-2, specified for most late-model Chrysler, Ford, General Motors and American
Motors passenger cars. All AC Triple-Trapper Filters have advanced filtering design.

PLUS

PRODUCT

SPECIFICATIONS

AC ALL-PRODUCTS WALL CHART

Lets you tell at a glance the right AC Spark Plug,
Filter, Fuel Pump and other AC parts for all popular
passenger cars. Hangs easily anywhere, for quick use.

FINEST PRirnCTION MONEY CAN BUY!

W* i«camm»nd onil Instoll

FILTERS

oil 'air 'fuel

r BUSINESS-BUILDING BANNER

Place it in your window to focus attention on your
business as the filter headquarters in your neighbor-
hood. Bright and attractive, this clear plastic banner
can be easily seen, yet does not obstruct your view
of the pump islands. Goes up in seconds.

Here's how to get the

OFM-97

Merchandising Package

You get the handy filter rack, AC all-products wall
chart, business-building filter window banner and six
fast-moving AC Oil Filters for just $21.70, the list price for
the six filters. When you sell the six filters, you recover
the full price of the OFM-97 Merchandising Package.

ORDER NOW FROM YOUR ^ SUPPLl^E.^

MOTOR, July 1961

New Products

r..TO USB. ..TO SBU.

continued from page 120

cates when the desired torque is
applied are available from P. A.
Sturtevant Co., Addison, 111. Of-
fered in torque capacities ranging
from to 3,600 Ib.-in. and to 600
Ib.-ft., the wrench's signal mecha-
nism relays an impulse to the oper-
ator when the preset torque value
is obtained.

Bishman Tire Changer

Tire changer Model 883-EC is
offered by Bishman Manufacturing
Co., Osseo, Minn. Included with
the air-powered bead breaker is a
positive-locking wheel holder, a
single bar for tire mounting and
demounting, and a quart of tire
lubricant with applicator and hold-
er. The unit will reportedly handle
drop center wheels up to l9i/2 in.

K-D Wheel Tool

The wheel weight tool K-D 470
for installing or removing all type
wheel weights is offered by K-D
Manufacturing Co., Lancaster, Pa.
Equipped with a hammer head

and U hook, the tool can be used
on inside or outside weight instal-
lations. Also provided is a hook
for removal of weights without
holes.

Correction

Address given in last month's de-
scription of Doan Manufacturing
Div. of Anchor Industries, Inc.,
new rubber mats was incorrect.
The firm's correct address is 1725
London Rd., Cleveland 12, Ohio.

New
Business Getters

Displays • Signs • Packages

Ideal Clamp Merchandiser

The Clamp-Rack, a metal and
pressboard hose clamp display cab-
inet is available from Ideal Corp.,
435 Liberty .\ve., Broklyn 7, N.Y.
The company reports the rack,
which can be mounted on a wall or
counter, provides an orderly and
accessible means of stocking hose
clamps. t

Wynn Counter Display

ENGlHt
OiRTY?

pnTftsi

Wynn Oil Co., 1151 W. 5th St.,
Azusa, Cal., has introduced a coun-
ter display which features both
Wynn's Friction Proofing and
Wynn's Motor Cleaner, mounted

in an attractive display card togeth-
er wiih an oil filler and one can ol
motor oil. The filter and motor oil
brands are selected by the display-
ing dealer.

Columbus Shock Rack

A metal shock absorber mer-
chandiser rack, which storks 16
shock absorbers, is available from
Columbus Parts Corp., 1801 Spiel-
busch Ave., Toledo, Ohio. The
rack, which requires less than 1
sq. ft. of area, can be either wall or
counter mounted.

Hygrade Gasket Display

A display of air-cleaner mount-
ing gaskets containing 40 packets
of gaskets is offered by Hygrade
Products Div. of Standard Motor
Products, Inc., 37-18 Northern
Blvd., Long Island City I, N.Y. Ac-
cording to the company, the mer-
chandiser provides a single scource
of gaskets covering almost all late
model cars, [continued on page 128

MOTOR, July 1961

* I

^^;

Never

give a

seal

a second

chance

^«^*r-w^or^ ^.^

Replace with National-the only line that can match any seal you pull !

Why risk damage to bearings and other vital parts?
Whenever you pull a seal, replace with National.
With the most complete line, you'll virtually elimi-
nate the problem of getting odd-size replacements.
Satisfied customers will bring repeat business.

National Oil Seals come in Micro-Tore leather®,
^hich is specially processed for protection against

seepage; and Syntech rubber compounds, which
meet the changing requirements of automotive ap-
plications. Quality and availability— these are the
reasons why all U.S. car and truck manufacturers
use Nationals as original equipment . . . why you
should, too!

Your National Seal jobber offers fast service on the
seals to fit your needs. Call him today!

Ml^MM OIL SEALS

FEDERAL-MOGUL SERVICE
DIVISION OF FEDERAL-MOGUL-BOWER BEARINGS, INC. • DETROIT 13, MICHIGAN

^'OTOR, July 1961

CASH -IN ON FAST LueC S£RVICEI If your lube bay U just an ordinary low-profit area, turn it into a gold
mine with Alemite Slrato-Line Lubrication Eqfuipment. You save lime and labor costs ... get faster turnover! Na i
other pumps give you such instant power— with no time lag every time the gun hits the fitting.

MOTOR.

MEET A MAN
MAKING MONEY

HE'S EARNING AN EXTRA $1,000 PROFIT! And so
caix you ... on automatic transmission refill fluid and serv-
ice .. . doing an average of just five jobs a week for one
year. A portable Alemite Strato-Line drain rolls into posi-
tion instantly— extends and holds firmly at proper height
An overhead reel delivers exact measure of AT fluid, power*
pumped from original drum — completely protected from
contamination. Result: a profitable operation completed in
minutes --wiih less labor cost— with no hazard of customer
complaints from grit or foreign matter entering the trans*
mission.

This is just another example of how Alemite's complete
line of automotive service products makes it possible for
you to speed up service— make bigger profits from increased
volume.

ADD $3,102 TO YOUR YEAR'S PROFITSI Just a single
job a day with the Alemite Cross-Sight Wheel Aligner does it.
Simple to operate, fast and accurate— you become an expert
on the first job. Works wherever the car is— inside or out . . .
whether on a level surface or not.

MOTOR, July 1961

BIG MONEY-MAKER FOR SMALL SPACE! The portable
Alemite Spray-Kleen Car Wash Pump gives you high-pressure
cleaning — with no costly, space-wasting installation required.
You can eliminate slow, time-consuming hand wash jobs — con-
vert a "nuisance" service to high speed, profitable power washes!

MAKE AN EXTRA $3,800 PROFITI Do it with the famous
Alemite "On-the-Car" Wheel Balancer averaging just two jobs
a day for a year. Exclusive Hand Strobe Light and pickup gives
accurate meter reading indoors or outdoors— proves to your cus-
tomer the need for balancing— shows perfect results when the
job is completed. Gives both up-and-down, slde-to-side correction.

=^^=?^ ALEMITE

STEUIflRT-UlflRnER

CORPORATION

Dept. DE-71, 1850 Diversey Parkway, Chicago 14, Illinois
In Canada: Stewart-Warner Corporation of Canada/ Ltd., Belleville, Ontario

Send for a free, fact-filled txMklet telling
ttie whole, big-profit story of Alemite
Equipment. Indicate which specific
products you are most interested in.

STRATO-LINE LUBRICATION EQUIPMENT D

Wheel Balancer Q Wheel Aligner D Spray-Kleen Car Wash Q

Name .

Address .,

City.

JlAtv^ S«Nfe-

New
Business Getters

Displays • Signs • Packages

continued from page 124

AC Filter Rack

AC Spark Plug Div. of General
Motors Corp., Flint 2, Mich., has
available a merchandising rack for
storage and display of oil, air and
fuel filters. The rack, which stands
6 ft. high, has five 36 in. by 15 in.
shelves and is said to hold 144 oil
filter elements. Included with the
rack are a window banner and a
product sf>ecification folder.

NEW
LITERATURE

Booklets • Catalogs • Manuals

MUFFLER CATALOG-This il-
lustrated 8-page catalog lists over
30 muffler sales and merchandising
aids. Coverage includes muffler
tools, display signs, posters, enve-
lope stuffers, counter display racks.
Merit Muffler Div., 619 Smith St.,
Toledo 1, Ohio.

THERMOSTAT BROCHURE-
An illustrated two-color booklet ti-
tled, "Let's Talk Thermostats,"
which explains prof)er use of ther-

mostats for winter and summer op
eration, as well as types for use
with difiEerent antifreezes. Problems
resulting from overcooling are
also explained. Standard-Thomson
Corp., Automotive Div., 152 Grove
St., Waltham, Mass.

TIRE VALVE BOOKLET-This
16-page booklet tells how to in-
crease sales of tires, tire valve cores,
caps and pressure gauges, as well
as how to repair tires and get in-
creased tire life. Illustrated with
photographs, charts and graphs.
Dill Manufacturing Co., 700 E.
82d St., Cleveland 3, Ohio.

BRAKE SHOE CATALOG-A 24-
page catalog of bonded brake
shoes covering alphabetical and
numerical listings of shoes for 32
passenger car and light truck mod-
els. Also includes detailed descrip-
tions of available brake shoe mer-
chandising aids. Grizzly Brake Div.,
168 N, Michigan Ave., Chicago 1,
111.

TOOL CATALOG-This 132-page
illustrated catalog, No. 700, de-
scribes socket wrenches, wrench
sets, tool holders, tool bits, pif)e
tools and machine shop specialties.
Coverage includes over 300 new
items not previously listed. Free.
Armstrong Bros. Tool Co., 5200 W.
Armstrong Ave., Chicago 46, 111.

BRAKE SHOE CATALOG-This
new lined brake shoe catalog, BU-
579C, lists lined shoe applications
for all popular makes and models
of passenger cars. Included are
data of set numbers and illustra-
tions for identifying brake shoes.
Also available is catalog BU-525, a
lined brake shoe application chart
listing models through 1961. Parts
and Accessories Div. of Wagner
Electric Corp., 6400 Plymouth
Ave., St. Louis 33, Mo.

e •

RADIATOR CHART-This 4-
page supplement to the firm's Radi-
ator Water-Flow Chart lists gravity
water flow in gallons- p)er-minute
for 1961 models of all makes of
cars, trucks, industrial units and
farm implements. Free. Inland
Manufacturing Co., 1108 Jackson
St., Omaha 2, Neb.

SMALL ENGINE PARTS CAT-
ALOG— This condensed 1961 cata-
log is a listing of fast-moving parts
for Briggs and Stratton, Clinton
and Lauson-Power Products en-
gines. Includes electrical and car-
buretor items pictured in silhou-
ette form for easy identification,
coverage on two- and four-cycle en-
gines, and price lists. Automotive
Electric Assn., 16223 Meyers Rd.,
Detroit 35, Mich.

COOLING SYSTEM FOLDER-
This 4-page folder describes step
by-step methods of fast flushing and
back flushing cooling systems. Also
included is a description of flushing
gun equipment. Free. E. I. du Pont
de Nemours and Co., Automotive
Specialties Dept. WT-900, Wilm-
ington 98, Del.

BATTERY SPECS AND DATA
BOOK-The 1961 Battery Replace-
ment Data Book details original
equipment battery requirements
for passenger cars, trucks, buses,
tractors, industrial and road equip-
ment. The 1961 edition of Bat-
tery Specifications is a reference
list of battery specs, especially
suited to meet the needs of pur-
chasing agents in establishing bat-
tery standards for purchasing. The
Assn. of American Battery Manu-
facturers, Inc., 19 N. Harrison St.,
East Orange, N.J.

TUNE UP TESTER BULLETIN
—This bulletin. No. 471, describes
a complete range of tune-up test
equipment and outlines available
combinations of test equipment
ranging from two unit testers to
nine unit oscilloscope testers. Free.
Sun Electric Corp., 6341 Avondale
Ave., Chicago 31, 111.

SALES AID FOLDER-This 1961
sales aid folder lists and illustrates
over 40 sales boosters available to
dealers and wholesalers. AP Parts
Corp., Toledo 1, Ohio.

COMPRESSOR CATALOG-This

16-page catalog, No. 20, covers
firm's line of air compressors for
automotive, industrial and contrac-
tor uses. Free. Lincoln Engineering
Co., 4010 Goodfellow Blvd., St.
Louis 20, Mo.

MOTOR, July 1961

^M always use Monmouth in my racing cars

. . . because my engines turn over at some pretty high rpm's and need a
bearing that can take punishment. With Monmouth I race all season
without bearing problems/'

Mr. Carpenter has been racing modified stock cars for over ten years.
In his customers* cars, as well as his own, he installs Monmouth Bearings
exclusively — because he knows he can always depend on Monmouth's
high quality.

If you want performance that pays off, use Monmouth Bearings
in all your engine rebuilds. For instant service, call on your
NAPA jobber. He can give you complete Monmouth service
on all your engine bearing requirements.

MON MOUTH Engine Bearings

CLEVITE SERVICE: Cleveland Graphite Bronze • O/Wdon of ClWWf* Corporofion • Cleveland 3. Ohio
MOTOR, July 1961

says J. T. Carpenter
Carpenter's Auto Service
Waco, Texas

X^^

Portable Station Rises in 48 Hours

A portable gasoline service sta*
tion, once transported to its site by
truck, can be erected and in opera-
tion in 48 hours. This is reported
,by Continental Copper and Steel
Industries, Inc., which owns all
rights to the "pre-packaged" service
stations called "Petro-Portables."

The stations, it is said, can easily
be relocated if traffic patterns or
land values change. In addition to
the structure and office-salesroom.

Graco

ENGINEERS AND MANUFACTURERS

if you use a low-cost

Graco

HYDRA-CLEAN

Keep your fleet clean, make it easier to
maintain with Graco Hydra-Clean. Air-
powered for easy installation, safe use,
the Hydra-Clean washes automobiles and
trucks cleaner, faster and easier.

Cleans engines quickly, too . . . saves
time on motor tune-ups and maintenance.

And when the day is done, you can use
the Hydra-Clean to wash down lifts and
work areas without any danger from vol-
atile solvents.

So see your Graco Dealer today! Let
him give you all the details on Graco
Hydra-Clean.

GRAY COMPANY, INC.

767 Graco Square
Minneapolis 13« Minnesota

SEE PHONE BOOK YELLOW PAGES '^lUBRICATlNO EQUIPMENT"
OR PHONE YOUR NEAREST FACTORY BRANCH

NEW YORK DETROIT ATLANTA CHICAGO

RAventwood 1-8585 TRinity 3-6900 TRtnily 6-6374 MAdUon 6-7048

PHILADELPHIA HOUSTON SAN FRANCISCO

BAIdwin 6-3031 WAInvt 6-1781 MArk«t 1.5941

..A

Within 48 hours after truck ar-
rival, this eight-pump station was
in operation. It measures 74 ft
from end to end, is 36 ft. wide

the prefabricated stations include
wiring, lighting fixtures, healing
equipment, compressed-air and lu-
bricating lines (concealed in the
walls) , toilet facilities, overhead
doors, and so forth. Pumps and
tanks are not included in the
"package."

The stations can usually be
shipped by truck in tw^o sections.

Chrysler's Jacobson Retires

Charles L. Jacobson. vice presi
dent— dealer relations for Chrysler
Corp. the last five years, retired
recently. A veteran of 40 years in
the automotive industry, Jacobson
was elected a vice president of the
corporation in June of 1954 and
to the Chrysler Corp. board of di-
rectors in April, 1956. He had also
served as president of the MoPar
Div.

How Would YOU Fix It?

Answer to problem on page 84

^ It was an odd bit of information
the repairman had tucked away in
his mind that helped him to put
his finger right on the cause of
trouble.

The car had originally been
equipp>ed with resistance-tyj>e spark
plug cables. These had been re-
placed with standard cables, which
do not have built-in resistance. This
led to interference being intro-
duced into the electronic headlight
control. Installing the proper type
wires licked the trouble.

130

MOTOR, July 1961

5/8" or 3/4" drive

'Xust-PrtoT Socktt RttaiiMr. SockAts cant
fall off accidentally, but strong, spring-held
retainer can be easily replaced. Another l-R
exdushre.

Life Guard Cemfflutator. Exclushre l-R con-
struction prevents motor damage, permits
easy dressing, provides long brush life.

Sealed Nose Bumper. Exclusive l-R rubber
guard seals out dirt in addition to protect-
ing impact mechanism.

A DJrt-Sealed Trigger. Plunger-operated switch
is sealed tight from dust and dirt Another
l-R exclusive.

# Job-Tailoied Motor. Not "adapted" but built
specifically for rugged Impactool duty.

<Ai

^J7m

^MlU

^^b^

204A-ie

MOTOR, July 1961

,,,at no extra cost I

Only Ingersoll-Rand gives you your choice of drive
sizes at no extra cost^all you do is specify the
size you prefer.

And — whichever drive size you select, remember —
you not only have the most powerful, but also the
smallest, lightest and fastest tool in its class on
the market.

Regardless of the drive size or the tool size you select,
be sure that the make you Ijuy is Ingersoll-Rand^
the Impactools with the red^ ball extras I

best design— biggest line

look for the red ^ ball extras

Ingensoll-Rand

^ 11 Broadway, New York 4, N. Y.

Cures for Push-Button
Drive Troubles

continued from page 43

has been installed, a jumper lead
test lamp is connected between the
switch and the battery. When the
lamp glows, the switch should be
turned an additional one-third to
one-half turn. The switch should
not be tightened over 75 Ib.-ft.;
otherwise the switch mounting may
become distorted and interfere with
r'dble and push-button operation.

Adjust Parking Cable

The parking-lock cable adjust-
ment on the Valiant and Dodge
Lancer TorqueFlite is made with
the dash control "park** lever in the
off position and the clamp screw
securing the park cable at the rear
of the transmission loosened to al-
low in-and-out movement.

A complaint that the transmis-
sion locks in "park" on a 1960
Valiant can be traced to an incor-
rect cable adjustment or to the
cable not engaging its adapter in-
side the cover. This can be checked

by moving the cable in and out. If
the cable end is not engaged, the
condition can be corrected by filing
off Vie ^^' from the cable end. With
the cable engaged in the adapter,
adjustment is obtained by carefully
pulling the cable housing outward
to the limit of its travel and then
tightening the clamp screw to 2 to
4 Ib-ft.

On Rambler models with Flash-
O-Matic transmission, the selector
cable is adjusted by disconnecting
the cable from the transmission
lever, then pushing the "low" but-
ton fully in and holding the selec-
tor lever all the way to the rear in
its "low" position. The threaded
clevis on the cable end can then be
adjusted to align the clevis holes
with the selector lever hole.

A similar clevis adjustment is
used on the Rambler "park** cable.
With the cable disconnected at the
transmission, and the "park" con-
trol pulled all the way out, the
clevis can then be adjusted to align
with the lever as it rests against the
parking pawl.

On the 1957-58 Mercury push-
button transmissions, the "park**

release cable must be disconnected
from its lever and adjusting bracket
while the selector cable is adjusted.
The selector cable is adjusted fol-
lowing removal of the splash shield,
the case pipe plug under the cable,
and loosening of the bracket.

Locates Cable

A threaded plug and gauge pin is
screwed into the pipe-plug hole for
locating the cable in the Merc-
O-Matic "drive** range or Multi-
Drive "cruising-range" jx)sitions.
With the drive or cruising-range
button held in, the cable and hous-
ing are pulled upward until the
gauge pin seats in its cable-con-
nector slot. The bracket is tightened
and the pin held out of engagement
with the slot as the "neutral-start"
button is pushed in. The pin is
then released to check its engage-
ment with the slot as "drive** or
"cruising** range is engaged. The
pin is again pulled out as the "low"
or "hill control** button is depressed
and released in "drive** or "cruis-
ing** range to repeat the check.
Readjust the bracket if the pin
fails to seat in the slot each time

NEW!

completely modern...

accurate!
NIEHOFF ignition

testing equipment

styling of ilwiu dumbto outer atbiiwU to their builuin mcctmcf.
lliia fi«w NiKHOPF if&iyoD tmfUng e«r^pcriMit wm« developed
t9 mmkm ycu mud your itatloii m tuno-up ImicW, YcmjII liko
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Yi>ar Bvr Oww with Ntmorrt

Bern ttm complata btm of Ntsifoi^ Iftutioo Piwts and Tmtm^
Bquipmetit ai your Hrmorr Jobbor — or wnte diKcl today*

NIEHOFF

AtrrOIMOTtVC ^ftOOUOTS

C, L mCHOrf i CO. • fSPSW.tamnctAvt. • Oiidio 3(», tlllndit

.^■r^^

NEW T-45 IGMITION
EFFICllNCIf TESm

f NEW T 44 COWBIWAT
I DWELL METER-
TACHOMETER

NEW T-40 VOLTAG
RtGULATOR TESU

MOTOR. July

it is placed in "drive" or

the Mercury "park" cable
!n reconnected to the park
in and its adjusting bracket
the "park" cable is adjusted,
he "park" lever pushed in,
late is installed over the park
lever and the large torsion-
•in protruding through the
the case. Cable slack is re-
by sliding the housing to-
he front of the car, then
ing it with the clamp screw.
?ck the adjustment, release
press the "park" bar several
The gauge should fit over
IS each time "park" is en-

i the exception of Valiant
mcer, the push-button con-
lit is removed on Chrysler
Rambler and Mercury cars
oving the face plate on the
unit, sliding the buttons off
liafts and removing the at-
, nuts from the face of the
or, on Rambler installa-
Phillips-head screws. The
m then be lifted out from
r of the instrument panel.

On Imperials, the speedometer must
be removed to gain accessibility to
the control unit.

On Mercury and 1959 Rambler,
pulling the "park" and selector
cables from the engine side of the
firewall will guide the unit out of
its mounting without kinking ca-
bles. The cables can then be dis-
connected from the unit.

Lancer and Valiant control units
are attached to the instrument pan-
el by a bracket on the rear of the
panel. Removal of two screws and
one nut from the rear side of the
panel is required to take out the
unit and its attached bracket.

THE END. NOW TURN BACK TO PAGE 44

Washington Dealers Elect

Clayton Kauffman, Spokane, was
elected president of the Washing-
ton State Auto Dealers Assn. at the
recent annual convention. Warren
E. Simmons, Olympia, was named
first vice president, Harold Pingrey,
Selah, second vice president, Arvard
Andresen, Seattle, third vice presi-
dent, and V. I. Whitney, Monte-
sano, secretary-treasurer.

American Motors Adds
Training Schools

Success with its program of bring-
ing "schools" to Rambler dealer-
ship mechanics has spurred Ameri-
can Motors to add two new mobile
units. The schools are 35 ft. semi-
trailers completely eqijipped as
service classrooms.

New units have classroom facili-
ties for 22 men and work benches
for 16, compared with facilities for
only 12 men in the earlier versions.

Ford to Use Autolite
Plugs in New Models

Autolite spark plugs will be in-
stalled as original equipment in all
Ford Motor Co. cars beginning
with the 1962 model year. The
plugs are being made in the Fos-
toria, Ohio, plant which Ford pur-
chased along with certain other
assets including rights to the name
"Autolite" from the Electric Auto-
lite Co. in April.

Autolite spark plugs will be sold
in the replacement market by the
company's Motorcraft Div.

NEW!

sales merchandising

cabinets! new

IgnitiQiL-assQitEnents!

inn rao nc nu ri£

nrv made tip cif (
tuuj !^ri iUiuis %tdt*'Unl i^ j;ivc >ua quick mlum «iii youiF"
L

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fiojib. \m xtt% dacmt^ >ifnt» clmrti. cstalogt jind

0ICBI «i wvi^f Himnorr joUI»f or writ** dirtfct todty.

NIEHOFF

AUTOWIOTIVE PRODUCTS
€. L MIEHOrr I CO. • I9?5 W UwrcKre

>R, July 1961

X'^^

{

I > 1 I I 1 1 I I rill n I I I I 1 li I

YOU'RE PROTECTED

3 WAYS .

NATIONAL

BLOCK

1 Perfect contact of lininf
to shoo for 100% bond.

2 Tested for bond and
skockstroRctii.

3 Precision (round for
perfect fit into braise

The National brake shoe exchange program
means superior bonding techniques, spe-
cialized skills and equipment — all result-
ing in safer braking for your customers,
greater sales, bigger profits for you.

National linings are supplied grooved, plain
and for pcmer brakes through local dis-
tributors. Write today for full details, and
the promotional aids designed to help you
sail more of National's premium linings at
a popular price.

NATIONAL

BRAKE BLOCK COttPORi

1S4

Where to Find

Good Service Managers

continued from page 39

His job goes far beyond selling
the shop's services. He must also
sell customers on the business it-
self, sell old customers on coming
back, attract new trade and teach
other members of his department
how to sell.

Putting the welfare of the deal-
ership above his own department,
he must also function on occasion
as an arm of the new or used car
branch of the business by selling
service customers on the value of
replacing their old cars as repair
bills mount.

Another essential in the making
of a service chief is a general
knowledge of the technical side of
the automobile. He need not be an
automotive engineer or even an all-
round mechanic, because his role
is that of instructor and supervisor,
not that of hired hand. The more
he knows about the mechanics of
the machine the better.

Must Judge Work

Although he may never extend
himself to the point of lifting a
wrench, he cannot evaluate the
work of those under him unless he
understands the how and why of
what they do.

The last of the four talents re-
quired to supervise a service de-
partment is an ability to handle
customers.

Not only must he win a follow-
ing for the business, but he must
also be prepared to handle cus-
tomer complaints, outmaneuver
the customer who wants the work
done for less than the going rate
and fend off freeloaders who want
it performed for nothing— all with-
out risking offense to the customer.
Another of his duties under the
heading of customer relations is to
find out why customers do not re-
turn and then correct the opera-
tion accordingly.

The man who meets all those
specifications, if he exists at all, is
not available because he is already
employed.

Even if we admit that the dealer
looking for a service manager will
have to settle for something less
than the ideal man so far out-
lined, where does he look.

Short of luring an experioi
executive away from a comped
the most satisfactory answer to
question is the one already
gested by Detroit. That is for
dealer to grow, or at least train,
own. This is not so formidab]
task as it might seem to man i
has not tried it before. It beco
simpler when broken down inic
several parts.

Needless to say, the best soi
of material is the dealer's own b
ness and the logical departmec
the back-shop. But casual or in
criminate looking gets the de
nowhere; he has to learn to r©
nize a nugget-bearing vein whei
strikes it.

Not Best Prospect

A time was when it was thou
that the best mechanic in the si
would naturally make the best f(
man or service manager. No <
seriously entertains that idea :
more. The candidate must
picked, not for what he has do
but for what he must do.

As already mentioned, his fu
tion as service manager is fourfi
—administrator, salesman, mech
ic and customer relations man. 1
qualities that make a man a stai
out in any of these callings ;
those that should be looked for
the prospective candidate for i
service manager's job. They v
never be found in equal quant
in any one man, but every suca
ful service manager stands high
every category.

With a little study, it is fai

J0NE5
MOTOR Co.

5MITH
MOTORS

"No fair, Smith!"

MOTOR. July 191

simple to pick the men who show
the most promise.

An affluent dealer in a big town
can simply send the man he choos-
es to a vocational guidance center
and have him tested for needed
qualities. Most dealers, though,
must depend upon their own
knowledge to find the right man.

Take the administrator, or boss,
facet of the problem. The mechan-
ic most likely to succeed in this
function is one that organizes his
own work well, turns it out on
time, and is always looking for
ways to improve his output and
performance. A man who can man-
age himself has a big advantage
when and if called upon to man-
age others.

Now take the matter of sales
ability. It is a truism that a man in-
clined to things mechanical usually
has little sales skill and, what is
more frustrating, little interest in
sales. Happily there are exceptions
and it is for the exception that the
dealer looking for a future service
manager must be on the alert.

Not Easily Detected

This talent is not easy to detect
in a man who must spend his work-
ing hours under a car or at the
bench and the gift of gab is by no
means a dependable aid in the
search. The ability to speak natur-
ally and well is a decided asset to a
salesman but it is more important
to watch for signs that a man is in-
terested in beefing up the job tick-
et.

If he is a mechanic who fre-
quently runs to the boss with sug-
gestions of other work or parts that
might be sold the owner of the car
on which he is working, then he is
a man interested in selling. If he
gets his point across strongly and
clearly, then he may indeed be a
salesman.

Handle Customers

Next we come to the ability to
handle customers. This is a quality
that is overlooked by far too many
dealers in appointing a service
manager. If some of them could
eavesdrop on the things their shop
bosses say to customers, they would
probably fire them on the spot.

Here again, it is not easy to tell
whether a man is a diplomat when
he has little or no opportunity to
exercise this gift. A dealer, though,

MOTOR, July 1961

can watch for signs that a partic-
ular mechanic gets along well with
his fellow workers and his boss,
that he smiles oftener than he
frowns and that he has something
amounting to affection for the hu-
man race. A man who, to the eye,
seems to be given to drinking vine-
gar cocktails, is no man to place in
any spot where he has to meet the
public.

Last comes mechanical skill. The
dealer can assume a mechanic is
competent or he would not still be
on the payroll. Is he better than

his fellow workers? That is not too
important, if it is simply a matter
of correcting trouble. It is far more
important that the service mana-
ger be able to diagnose automobile
faults.

If he knows, or can discover
quickly, what is wrong with a car
when it is driven into the shop, he
can impress the customer with his
diagnostic skill and can correctly
order the work needed to overcome
the defect. This side of a mechan-
ic's efforts should be readily ap-

[CX)NTINUED ON PACE 136

Ease the

ROFIT SOUEI

with low-cost efficient

kelloqq/Amei lean

Air Compressors

Superior Keilogg-American engineering and workmanship keep costly
down-time and maintenance at an absolute minimum.

Kellogg'American compressors assure lower operating cost and higher
profits by delivering more USABLE FREE AIR per kilowatt hour.

Warehouses and parts depots are strategically located throughout the
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Kellogg-American will help you select the most effi-
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DIVISION SCAIFE COMPANY • P(TTSaU^<yA ^'b. VK.

X"*.^

Where to Find

Good Service Managers

continued from page 1S5

parent to any dealer who takes the
trouble to get acquainted with the
men in the shop.

The fact that a service manager
need not necessarily be a mechan-
ical genius permits a dealer to look
elsewhere than his mechanical
force for potential service mana-
gers.

Where a dealership employs one

or more service writers, these men
probably command first look, de-
pending upon the thoroughness of
their training in repairs. They al-
ready have the ability to meet
customers and to soothe ruffled
feelings and to sell the work they
think a car needs. If they meet all
three tests, their skill as adminis-
trators must still be tested.

Many highly successful service
bosses have come out of the parts
department. Unless he started as a
mechanic, a parts man is likely to
emphasize sales if given responsi-

Want more

PROFITABLE BUSINESS?

the

PROGRAM

will help you!

Here's why— "One-shots" are no good. There's
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You can insure the P&D ignition parts you
install for a full year for each customer.
You get plenty of P&D merchandising
and advertising helps. You are aided
with instruction clinics, manuals and
year round service from your wholesaler
and P&D field engineers.

P&D and your wholesaler developed this
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"P&D-ize At Least Once A Year."

See your wholesaler or write us!

Pad manufacturing CO., INC.

SMftriMO • IfONriMO . fOMiriOM

19-02 STEINWAY ST., LONO ISLAND CITY S^N.Y.

Cipirt S*s:lir|WamffMiraitiml. 3S Si. Wilasllff.. CMcaciJ. K

bility for the back end of a dealer-
ship. This is not bad in itself, but
the operation must be kept in bal-
ance.

A few dealers have actually tak-
en men off their car sales staff to
make service managers of them.
The suitability of such a candidate
would depend to a great extern
on his mechanical knowledge of
the cars he sells. If he shows ability
to close a deal, once he has a pros-
pect in hand, but is notably weak
on prospecting, then a service man-
ager's job may be a natural for
him, so far as selling service is con-
cerned. He must have the other
prerequisites, of course.

Try Trial Period

In picking a candidate for the
service manager's post, a dealer
does not have to stake everything
on one throw of the dice. Often he
does not even have to tell the man
he has picked that he is being fin-
gered for higher things: he can
simply ask him to stand in for the
service manager whenever the lai
ter takes a day off. If he fills die
bill, he can be made official substi-
tute or even assistant service man-
ager, provided the dealership is big
enough.

The new man can be trained by
the reigning service manager or by
the dealer himself. Once the up-
coming man is officially designated
as a service executive, it is possible
to send him to factory-sponsored
seminars or put him through the
home-training courses some facto-
ries offer.

Creating his own reser\e service
manager is not the easiest task a
denier will face but it is hard to
think of a more important one, in
terms of future profit for the deal-
ership.

THK END. NOW Tl RN BAC:K TO PAGF 40

ISff

What Caused This?

Answer to problem on page 66

An ()\ cr-advanccd spark and con
tinual third-gear lugging of the en-
gine going up hills proved too
iiuich for this piston, causing a por-
tion of the piston head to disinte-
grate. The owner had maintained
the spark setting in an over-ad-
\anced position believing that an
audible spark knock meant in-
creased fuel economy.

MOTOR. July 1961

Safe Plug Service
On Aluminum Heads

continued from page 41

in the port will be subject to carbon
deposits and corrosion, making it
difiicult or impossible to install a
plug of the proper reach later.

Spark plugs of the specified heat
range are satisfactory for the stand-
ard engine under average operating
conditions. Oldsmobile and Buick,
however, have recently introduced
high-performance versions of their
compact engines. Both use higher
compression ratios and four-barrel
carburetors. A plug one step colder
than standard is recommended for
these engines, which are regular
equipment in the Buick Skylark
and Oldsmobile Cutlass and op-
tional in other Special and F-85
models.

Colder Plugs Needed

Corvairs which are driven at sus-
tained high speeds, as in turnpike
operation, should be equipped with
plugs two steps colder than those
recommended for normal use.

Oldsmobile and Buick specify
that threads be lubricated with
anti-seize compound or engine oil
before installation. All Buick rec-
ommendations also apply to the
Tempest V-8, which uses the same
engine. Use extreme care to prevent
cross-threading. Tighten plugs in
the F-85 to 15 Ib.-ft. Buick and

ANOTOR SALES

"You had me worried. I
thought you were going
to forget your dignity
and ASK them to buy!"

MOTOR, July 1961

Pontiac specify 15 to 20 Ib.-ft.
Corvair spark-plug threads should
not be lubricated. Torque plugs
20 to 25 Ib.-ft. After installation, be
sure to replace all spark-plug access
covers securely. If two or more are
loose, enough air will escape from
the engine's cooling system to cause
overheating.

Clean Port Threads

If threads in the ports of any of
these engines are corroded or
slightly burred, they can be cleaned
up with a 14 mm by 1.25 SAE spark
plug tap. Coat the tap with grease
to pick up metal chips. Follow the
original threads and be especially
careful to avoid cross-threading.
After the port has been tapped,
turn the engine over with the
starter to blow out any particles be-
fore installing the plugs.

If threads are badly damaged, the
port should be drilled out for the
installation of a thread insert. Heli-
Coil packs contain inserts, the tap
and inserting tool needed to repair
threads in all the new GM alumi-
num engines and any other power-
plant using 14 mm plugs with ly^ in.
reach. Be sure to use only inserts
of specified length.

The cylinder head should first be
removed to keep metal chips from
getting into the cylinder. Drill out
the old threads with a ^(j in. drill.
Tap new threads with the tap fur-
nished in the kit. Pull the mandrel
back into the barrel of the inserting
tool, then place the thread insert
in the opening, with the tang
toward the cylinder head. Engage
the tang in the slot of the mandrel.
Turn the handle of the inserting
tool to wind the insert into the
threaded end. The tip of the man-
drel should project about %2 ^"•
from the threaded end of the tool.

Must Be Square

Hold the tool firmly over the
tapped hole, making sure that it is
absolutely square. Turn the handle
clockwise, slowly and steadily, but
do not exert any forward pressure.
When the insert is a quarter to one-
half turn below the top surface of
the hole, withdraw the mandrel far
enough to disengage its slot from
the tang of the insert. Rotate the
handle a quarter turn, then strike
the top of the mandrel sharply with
a hammer to break off the tang.

THE END. NOW TURN BACK TO PACE 41

FOR HIDDEN
BODY SQUEAKS

III weothersfripplng • » »
window chonnals . * * trunk
Mfili * • t rubber bumpert
» • • hood locings

It takes ft lubricant of super
stren^h . . . and extreme tern*
perature range to effectively
0top squeaks in these trouble
spots.

SILGLYDE IB the answer*,
it has far greater film strength]
than ordinary lubricanta. Pro-
vides longer lasting lubrica
tion on ru bber - to - ru bber « nd
metal -to- metal surfaces. SIL
CLYDE is waterproof . ,
won*t wash out, freeze, gum
or melt. Prevents weather-
stripping from freezing, stick*
ing and pulling apart in cold
weather. Performs from 20*
below to 400* above »ero.

Put SIL. CLYDE to work for
you. Excellent to silence body
squeaks in hard tops, converti-
bles and station wagons. (Also
ideal for brake lubrication.)

SIL-GLYDE

LUMICATING COMPOUND
with SILICONE

IH'Ot. bubble-pack ttaboi;
4*0£. tubes; 8-oz. cana; d aod
16- oi. aeroBols.

*fTAHoiiio or mi

INDUSiaY' fr«fli
AMttlCAN GRfASI
SI ICK COM FA NY

so-Mi

xv\

Ch*ck tK« Yallow fog*! «n<l*f '*To«k-Elftctrlc" f«p
flw loccifl«n of lh« n«aT«f I Slack & Dtcktr f acferv
i#rvic* biranch or airlli«rli*ci itrvkfl tlslion.

Free tool in5p€CtiDn when requested • Genuine
BAD parts used ♦ Factory-trained technicians
» Standard B&D Guarantee at completion of
recomtncndcd repairs • Fasi service, reasonable
cost, always.

Or wTJle far adc$ra$ of ncaneiL of more ttuui 50
brarrch^A and servke stmtiODs vai The Black &
DtcKtH Mro.Co., De(rt,^C07 S.TowwD+.Md,

QUALITY TOOL SiftVlCE

FIRST PLACE
in QUALITY
COMPLETENESS
GUARANTEE

U.S. Vehicle Sales

January-April, 1961-60

As counted by R. L. Polk and Co.^*

Passenger

Cars.

Total

Rotail

Por Cont of

SaUs for

Srand Totol of

Position

First 4 Months

Retail Soles

1961

I960 1961

1960

1961

I960

GENERAL MOTORS

813.688

942.842

49.7

47i

Ch^vroUf

471.723

554.608

28.8

27.9

Pontiac

112.976

132.748

6.9

6.7

OldsmobiU

96.761

116.234

5.9

Buick

84.361

87.605

5.2

Cadillac

47.867

51.647

2.9

2J>

FORD

492.942

559.587

30.0

28.1

Ford

393.587

476,289

24.0

24J)

Com»t

51.331

20.340

3.1

IJ)

Mercury

36.846

54.404

2.3

2.7

Lincoln

10.287

8.554

0.6

0.4

CHRYSLER

198.376

297.427

12.1

15.0

Plymouth

94.904

149.272

5.8

Dodgo

71.647

115.779

4.4

Chryslor

28.033

26.589

1.7

1.4

Imporial

3.792

5.787

0.2

AMERICAN MOTORS

106.801

134.252

6.5

Rambler

106.801

134.252

6.5

6.8

STUDEBAKER

23.682

38.360

1.5

1.9

Miscellanoous

3.114

14.001

TOTAL

1,637,703

1,986.469

Trucks

Total Retail Per Cent of

Sales for Grand Totol of

First 4 Months Retail Soles

1961 I960 1961 I960

CHEVROLET 89.545 106.439 33.5 34.1

FORD 87.462 94.003 32.7 30.1

INT. HARVESTER 29.683 36.840 I I.I Hi

GMC 21.047 25.081 7.9 8i)

DODGE 1 1.932 14468 4.5 4.6

WILLYS 8.600 9.512 3.2 3.1

Truck 5.796 6.417 2.2 2.1

Jeep 2.804 3.095 1.0 li)

WHITE 3.754 4.966 1.4 1-6

MACK 2.803 3.875 1.0 12

STUDEBAKER 1.703 1.048 0.6 0.3

DIAMOND T 577 927 0.2 OJ

BROCKWAY 278 390 0.1 0.1

Miscellaneous (Domestic

and Foreign) 10.306 14.909 3.8 4.8

TOTAL 267,690 312.458

* Connecticut figures for April, 1961, not included

4 a

Traffic Safety Campaign Backed

In a letter to William Randolph Hearst, Jr., chair-
man of the President's Committee for Traffic Safetyi
President Kennedy expressed his support of the an-
nual "Slow Down and Live" traffic safety campaign.

The President expressed hope that all citizens will
support the campaign.

MOTOR, July 1961

nported Vehicle Sales

10 Leading Makes
January-April 1961-60

As counted by R. L. Polk and Co.*

1961

in 56.984

11.953

4.172

3.803

3.707
3.413
3.173
3.038
2.706
2.576
23.252

Benz
ord . .

►aUy

(63 makts)

I960

Volkswagen

Renault

Engish Ford

Ope

Rot

Simco

Triumph

Austin Heoley

Vouxhuoil

Hillmon

All others (64 mokes) .

51.969
27.218
10.905
10.350
8.715
5.920
5.352
5.193
2.022
4.672
45.334

118.777 TOTAL 180.650

^icut figures for April. 1961. not included

House Subcommittee Hears
Finance-Bill Testimony

ral Motors* board chairman, Frederic G. Bon-
ifying before the House Antitrust Subcommit-
month, said that legislation to prohibit motor
manufacturers from financing and insuring
their products would be "contrary to the in-
>f dealers, retail purchasers and the economy

ly-"

MAC official testified "the competitors of
finance over 80 per cent of all automobile in-
t credit purchases and over 55 per cent of
rchases from GM dealers." He also stated GM
are free to do their financing business with
1 they chose and that GMAC is not subsidized
eral Motors in any way.
fying in favor of the proposed legislation
S. Assistant Attorney General Lee Loevinger
111 Rand Dixon, FTC chairman. They stated
vestment of GMAC from General Motors
benefit the public by creating a competitive
in the automobile industry,
bers of independent sales finance companies
tified in favor of the proposed bill.

lenry Ford New AMA President

le annual membership meeting of the Auto-
Manufacturers Assn. in Detroit last month,
Ford II, chairman of the board, Ford Motor
s elected president. He succeeds L. L. Col-
[irysler Corp., who has held this office since

r AMA officers elected were: John F. Gordon,
It, General Motors Corp., vice president; J. N.
1, president. White Motor Co., vice president;
Schumacher, executive vice president, Inter-
1 Harvester Co., secretary; George Romney,
It and chairman of the board, American Mo-
rp., treasurer.

► R, July 1961

the uncommon
motor oil!

Motorists who care for their cars . . . and serv-
icemen who care for their customers . . . agree
that Wolf's Head Oil is truly the finest of the
fine. There's a reason— Wolf's Head is 100%
Pure Pennsylvania, Tri-Ex refined three im-
portant extra steps and scientifically fortified for
the finest engine protection. The result is un-
common lubrication . . . uncommonly low op-
erating and upkeep costs . . . truly uncommon
quality. That's why many motorists who care
for their cars insist on Wolf's Head. Keep your
customers coming back with Wolf's Head . . .
the motor oil that commands uncommon cus-
tomer loyalty the country over.

WOLF'S HEAD OIL REFINING CO.
OIL CITY, PA.

New Austin Healey Sprite Bows

Completely new in appearance,
the latest version of Austin Healey
Sprite also has a more powerful
engine knd outside lid for easier
access to trunk. Car is priced under
$2,000 at East Coast ports of en-
try.

Restyled sports
car from England

Good Money

REPAIRING
RADIATORS!

A real opportunity awaits

someone in your area to cash
in on the growing volume of
radiator servicing; Why not
YOU? Consider these facts:

• The high pressure in today's auto cooling-system
demands more frequent radiator servicing.

• 83% of all radiators over a year old are partly
plugged — need cleaning. Many need repairing.

• The number of autos, trucks and tractors in your
area increases every year.

PROFITS* $6,000-$8,0(K)-$10,000 additional a year reported
rRvriia. ]jy many Inland shops and departments.

EOUIPMEIIT* hiland, world's largest radiator equipment
EVUirmEni. nifgr., offers a complete, modem line. Every-
thing to test, clean, repair and recore radiators.

TRAINING* ^^^ ^^ ^^^^ ^'^ admitted without cost to our
iiiAininu. factory school for complete training in radi-
ator work. Continuing merchandising and selling aids.

DAVMCMT DIAM. Equipment available on Inland's
rATHimi riAW. "Pays-For-Itself payment plan . . .
enables you to pay from profits. Mail coupon today.

I N LAN D "'"SSaKKy"

Dept. M-7. 1108 Jackson St., Omaha 2, Nebr.

■-A^a/7 Coupon Now!

INLAND MF6.C0^ Dipt M-T, 1108 Jaekton 8t, Omaht 2, Nebr.

PlMS« tmnd frM 32-pc. book doscribing oqulpmont school,
pricoSt payniont pMn* otc-

FIRM-

I
I
I

(PLEASE PRINT)

ADDRESS

CITY

If tfMlv, Mto tf car ttld

Art fM mom opt w tlin ■ radiator Oapt?

-ZONE STATE-

-TITI£_

D Y« D Na

Variable-Speed
Fan Service

142

continued from page 59

rotate independently of the water
pump pulley.

If it does rotate independently,
remove the radiator, fan clutch and
water pump pulley. Then remove
the chitch plunger rod from the
water pump. The yellow, red or
white color code on the hub of the
pump pulley and on the clutch
plunger should match. The color
code indicates the length of the
plunger and, where required lo
effect proper fan clutch operation,
the next longer plunger can be in-
stalled. The yellow plunger is short-
est and the white longest.

If there is oil leakage from the
fan clutch, replace the unit. When
making a unit replacement do not
change the plunger unless it docs
not match the color code on the
hub.

On 1958-60 Mercury, use test priv
cedure given for 1957-60 Chrysler*
Engine speed at which crankshalt
pulley and fan should appear to
be stopped is 1,200 rpm on 1958,
and 2,400 rpm on 1959 and M^
models.

For 1961 Mercury, procedme is
same as for Ford.

GENERAL MOTORS CORP.-Ai\

approximate check with a timing
light can be made with the follow-
ing test specifications. Where en-
gine speed is within the range of
fan speed, as for 1958-59 Buick, the
fan and crankshaft pulley should
appear to be stopped somewhere
within this range. In other cases the
relative difference in the two speeds
can be noted. On later GM cars^
with thermostatic fan-speed controU

MOTOR, July 196J

t a high temperature the lan will
urn faster, in relation to the crank-
haft pulley, than it does at a low
emperature.

On 1958-59 Buick, fan speed
hould be 1,350-1,600 rpra at 1,540
-pni engine speed.

For 1960-61 Buick, fan speed at
ow temperatures should not exceed
1,550 rpm at 1,540 rpm engine
s{>eed. At high temperatures, fan
speed is 1,600-1,800 rpm at 1,540

I rpm engine speed.
When the tab on the thermostat
coil spring is in the center slot of
the bracket, the fan clutch is just at
the point of shift between low and
high fan speeds with the temper-
ature of the outside air at 80 deg.
To raise cut-in temperature, rotate
coil tab clockwise to end slot. This
increases cut-in temperature point
15 deg. F. on 1960 models and 20
deg. F. on 1961 models. To lower
the temperature setting, rotate the
coil end tab counterclockwise to
end slot. ,

Cadillac Fan Speed

On 1960-61 Cadillac, fan speed
should not exceed 1,600 rpm at an
engine speed of 1,800 rpm when
the underhood temperature is lower
than 115 to 125 deg. Above 130 to
140 i\eg. fan speed should be 1,800
1,950 rpm at an engine speed of
1,800 rpm.
For 1958 Chevrolet, fan speed

: should be 1,850-1,950 rpm at an en-

' gine speed of 1,820 rpm.

On 1959-61 Chevrolets, fan speed

. should not exceed 1,600 rpm at an
engine speed of 1,820 rpm with
underhood temperature below 140
deg. Above 140 deg., fan speed is
1,800-1,950 rpm at 1,820 rpm engine
speed-

Has Plastic Retainer

Early type models used a plastic
retainer for thermostatic coil. Mov-
ing tang on coil one notch counter-
clockwise, as viewed from front of
car, lowers fan speed shift point by
approximately 15 deg.

Late type uses U-shaped metal
retainer with three notches. Moving
coil tang one notch counterclock-
wise lowers cut-in temperature by
approximately 20 deg.

On 1961 Oldsmobile, fan speed
is 1,500 rpm maximum at 1,760 rpm
engine speed with underhood tem-
perature lower than approximately
130-140 deg. At higher tempera-

atures, fan speed is 1,600-1,800 rpm
at 1,760 rpm engine speed.

For 1961 Pontiac, fan speed at
low temperatures is 1,500 rpm maxi-
mum at 2,130 rpm engine speed. At
high temper^inres fan speed is
1,500-1,750 rpm at 2,130 rpm engine
speed.

THE END. NOW TURN BACK TO PACE 60

FTC Cites Publisher

Institute of Hydraulic Jack Re-
pair, Bloomfield, N.J., according to

Federal Trade Commission, has
been charged with using false earn-
ing claims and other deception to
promote the sale of its "Hydraulic
Jack Repair Manual."

Complaint alleges that persons
following the methods contained in
the manual will not be able to re-
pair all kinds of jacks or engage in
a successful hydraulic-jack repair
business. Complaint also contends
that the use of the word "Institute"
falsely implies that the firm is con-
ducting a genuine institution of
higher learning.

only

ONE

plier gives you

BOTH

THESE POWIBR-GRIP FEATURES

Maclitned, Unifercut Channels.
Smooth working can't slip
under any load!

Reinforcing flange for
added strength where you
need it!

Only CHAN NELLOCK gives you
these power-grip features. That's
why thousands of skilled mechan-
ics — year > n , year out — buy CH AN-
NELLOCK in preference to any
other plier. They prefer its
terrific gripping power, its afl
'round usefulness. And you
will, too! Available m three jaw
capacities: Jg", \}4'* and 2'.
Ask your tool supplier for a
aBnuine CHANNELLOCK Plier
If he's out of them, ask him to
ofcTer one for you.

Write for Catalog oj^ Complete Line of Pliers

CHAMPION OeARMENT TOOL COMPANY

Ptfinsylvanta

MOTOR, July 1961

X^'^

sss^

BATTERY CHARGERS

wHh

ALTERNATOR PROnCTHM

Here's a complete line of
chargers with automatic,
built-in alternator protec-
tion. New, safe, they pro-
vide complete protection
against damage to wiring
harness, alternator and
diodes. Exclusive Fox
transistorized circuit as-
sures that charger always
operates, when properly
connected. Even when
battery is flat, protection
is never switched off
nor are additional bat-
teries needed.

FOX PRODUCTS COMPANY

4752 N. 18th Street
Philadelphia 41, Pa.

Convert your present chorger

with a Safefronic®

ALHRNATOR PROTEaOR

Model 120— »noonH on most .
chargers. Easily connected. *
Signal light indicates trouble. |

MITHODS AND EOUIPMINT

FOR SILLING AND

SIRVICING BATTERIIS

Tune-Ups Open
Sales Door

continued from page 47

less than a complete set of plugs.

"But without our testing equip-
ment, we just wouldn't be able to
attract tune-up customers. Motor-
ists apparently don't have any
more confidence in a shop that is
not modern and fully equipped
than they'd have in a one-fingered
fiddle player."

Krejci, who previously operated
garages and service stations in
Cleveland before he moved to
Phoenix, has managed to win over
as regulars a good number of
women drivers. The station's pof>-
ularity with the fair sex is attrib-
uted largely to Krejci's patience in
explaining and showing why some
part must be changed or replaced

"Women," he says, "want to un-
derstand why they need new plugs,
new points, new condenser, and, if
the case be, a new coil. Showing
them on an oscilloscope makes it
interesting, simple and convincing.

"I have many regular female cus-
tomers who drive clear across town
to patronize my station because I'm
patient with them. You can't build
such a regular following without
mechanical service."

Krejci is convinced that, were it
not for his mechanical service, his
over-all volume would slide dras-
tically. "I have," he says, "three
full-time mechanics, besides mvself.

eATTERlES

"If YOU can't do any-
thing with our catcher and
pitcher, we'll trade them
to the Triple I league"

and two island attendants. And we
are open from 7 a.m. to 10 p.m. My
TBA sales are averaging $5,000 a
month and customer labor is
$3,200."

Tune-ups, in Krejci's opinion,
have just about done away with
over-the-counter sales of spark
plugs. In most instances, he points
out, motorists think twice about
installing their own plugs because
today's V-8 engines are not cut out
for do-it-yourselfers.

But, Krejci adds, "Customers arc
not too eager, either, to pay to have
them installed. And why should
they? Not when they can get a mi-
nor tune-up— which includes check-
ing the plugs, ignition, compres-
sion and so forth— plus installation
of new plugs, all for $6.95 or
$8.95."

THE END. NOW TURN BACK TO PACE 48

J44

lOO-YearOld Dealer
Still Sells Cars

Frank Held, who operates a
Chevrolet dealership in Kenyon,
Minn., celebrated his 100th birth
day last month. Probably the old
est person actively selling automo-
biles in the country. Held is aided
in running the dealership by his
son, Harland, now near 70, and a
grandson, Howard.

Held signed with Chevrolet in
the winter of 1912-13 and since that
time has sold more than 2,500
Chevrolet cars and trucks. Before
then he had handled two other
lines.

When asked the secret of old
age. Held replied, "I never go to
bed with worries. A clear con
science guarantees a good night's
sleep. That enables a person to live
a long life."

Chrysler Booklet Aids
Driver Training

Chrysler Corp. dealers are dis-
tributing a lO-page illustrated book-
let designed as a visual aid for
driver training in high schools. En'
titled "Do You Have What U
Takes to Drive Like a Pro?" the
booklet stresses the use and im-
portance of safety devices, the dan-
gers of "show off" driving and the
need lor co-operating instead oi
competing on the open road.

MOTOR, July l96l

Trucks Pay Shop Extra

continued from page 56

lowing figures: Truck servicing
amounts to 25 per cent of the
shop's volume, yet accounts for 40
per cent of the dollar gross. Any
wonder that the partners are so en-
thusiastic about this aspect of their
business?

Of course, to handle truck re-
pairs the shop had to invest in
equipment required for this work.
This includes heavy-duty hydraulic
jacks, heavy-duty floor crane, a
wheel dolly for removing wheels,
and so on.

"The same mechanics who work
on passenger cars can also handle
truck repair work, if they are so in-
clined," says Kerber. "Many me-
chanics like to specialize on either
one or the other, with some having
no preference at all. We have
found that the mechanic who likes
to work on trucks can adapt him-
self to do so in short order and
quickly become a specialist at his
job. Because our mechanics prefer
truck work to passenger car work,
we have no problems in handling
either."

Truck service is promoted by
Smith and Kerber through con-
tracts which have been found to be
just as favorable to the trucker as
to the repairshop. The contract
stipulates 24-hour, seven-day-a-week
service. Road service and tow-
ing are included— at all hours re-
gardless of distance. For this, the
trucker is charged $4 an hour for
labor plus parts, $3.50 for a road
service call and $7.50 for towing.

Full Work Load

"At the moment/* Kerber ex-
plains, "we have nine contracts and
are not seeking any others because
we have as much work as we can
handle. We are servicing all the
trucks of a local oil-delivery com-
pany, have a contract with the lo-
cal post office, do school bus ser-
vicing, handle a fleet of trucks for a
local landscaper and service all the
vehicles for a concrete mix plant-
in addition to operators who have
one or two trucks each."

The station employs 10 men,
with three handling truck and car
repairs and state inspections.
About 100 truck inspections are
made at every semi-annual inspec-
tion period. Three men are as-

signed to the body and paint de-
partment, with two devoting full
time to the service station opera-
tion itself.

In 1957, a body shop was built
alongside the repairshop. The
spray booth was made large
enough to hold the largest truck.

"Because we are bursting at the
seams with work," Kerber says, "we
try to do truck repairs in the cus-
tomer's garage whenever possible.
When the school buses need new
brake linings, for example, we dis-
patch a mechanic to the school's
garage and the work is done there.
This, naturally, gives us more room
to work in our shop."

All trucks serviced by Smith and
Kerber are natural customers for
TBA as well as gas and oil. Some
pay cash on delivery, others are
billed monthly. But no trouble is
ever encountered in collecting for
service or sales.

"Once a shop becomes known
for good truck service," Kerber
says, "it will find more and more
truck business coming its way. For
this reason, we don't intend to so-
licit more truck work until we can
expand our shop facilities."

THE END. NOW TURN BACK TO PAGE 57

Engineers Nearer
Fade-Free Brakes

continued from page 45

vane cooling fan is incorporated in
each wheel assembly of Corvettes
equipped with optional heavy-duty
brakes. Made of sheet steel, the
vanes are mounted between the
drum and wheel hub. Wheel rota-
tion causes them to force air across
the braking surfaces of linings and
drums into the ventilated backing
plate.

Improve Air Flow

Other methods, too, can be em-
ployed to improve the flow of air
to the brakes. Air ducts, as used in
some Corvettes, can pick up fresh,
cool air at the grille and direct it
to the brake drums. In the rear,
ventilating slots in the leading edge
of the rear fender could help cool
the rear brakes, just as they now
supply air to the engines of such
cars as the Renault Dauphine.

A return to the spoked wheel
would aid brake cooling. Blade-

MOTOR, JuV 2961

shaped spokes, tilted toward the
direction of wheel rotation, would
scoop air into the wheel assembly
as it revolved.

Heat dissipation can also be im-
proved by increasing the area of
the drum exposed to the air. Stude-
baker, Cadillac, Buick and Cor-
vette are among the cars using
finned drums for this purpose.

Aluminum brake drums, with

their ability to get rid of heat rap-
idly, offer another possible remedy
for the fade problem. Their prin-
cipal disadvantage is the softness
of the metal, necessitating the use
of an iron liner, which naturally
adds to the drum's cost. Buick, Pon-
tiac and IJncoln Continental now
offer aluminum front drums as
standard or optional equipment.
In addition to its improved heat
dissipation, an aluminum drum
has the further advantage of re-
ducing unsprung weight.

Heat-Resistant Linings

While sweeping heat out of the
brakes into the surrounding air
gives considerable relief from fade,
the use of heat-resistant linings is
an additional safeguard. Two basic
types, organic and metallic, are
now available for service in police
cars, taxicabs and high-perform-
ance vehicles.

Organic brake linings have been
standard equipment on all Ameri-
can passenger cars for many years.
The primary ingredient v% -^Vi^^xss?*.

Engineers Nearer
Fade-Free Brakes

continued from page 153

Other materials, such as particles
of rubber, brass, lead, aluminum
or zinc, are added to control noise,
reduce wear and give the friction
characteristics suitable for a par-
ticular application. Oil extracted
from cashew nut shells is widely
used to stablize friction over a wide
range of temperatures. The com-
pound is held together by a binder

of rubber, synthetic resins, or a
mixture of the two.

Brake lining material can be
mixed to give almost any desired
characteristic, but usually at the
expense of other qualities. Car
makers try to provide the best pos-
sible combination of light pedal
pressure, long life, silent operation,
fade resistance and stability in wet
weather.

All organic linings fade when
they reach a critical temperature.
If they didn't they would destroy
themselves. Heavy-duty linings

"Makes no

difference which

year or model • •

BUNDYFLEX

Lines fit them aUr

Don't confuse ordinary, stitdi-welded sted or copper
tubing with original-equipment Bondyflez Metal Brake
Lines . . . Bundyflez is the only safe copper-fused,
double-wrapped steel tubing approved by every car man-
ufocturer in the U^. . . . now available in space-saviog,
money-making Dealer Display Assortment No. 3474i

• You'll always have the right brake line ON
HAND! Services 95% of car and track le-
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• Contains 24 assorted 3/16^^ and l/A" OJ>.
genuine Bund3rflez Lines!

• Approved for safety and longor life under the
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double-flared at both ends, with fittings
assembled!

• Your profit: 35% plus installation profits!
Only Everhot Can Supply Oermme Bundyflex.

Order From Your Everhot Jobber Today!

riV|RH£ll EVERHOT PRODUaS COMPANY

2001-9 West Carroll Avmhm
Oiicogo 12, llllfiob

used in police cars, stock car racen
and other special applications can
stand up to temperatures which
would make regular linings useless.
Why, then, don't car maken fur-
nish these linings as standard
equipment?

To find the answer, it is neces-
sary to examine the composition
of the two types. Regular lining
uses a high percentage of rubber as
the binder. Friction between the
lining and drum is high, resulting
in eflFective braking with minimum
pedal pressure. At high tempera-
ture, however, friction decreases
rapidly and fade occurs. Heav7-
duty lining uses a binder composed
predominantly or entirely of resin.
Its initial friction is somewhat low-
er, so greater pedal pressure is re-
quired. Most women and many
men would find the pressure re-
quired to stop a car equipped with
this lining excessive.

Use New Materials

Research and testing by car man-
ufacturers and their suppliers is
continuing to bring about substan-
tial improvement in the fade re-
sistance of organic linings. Im-
proved synthetic resins are capable
of operating at temperatures well
above the critical points of just a
few years ago. New rubber com-
pounds, now in the laboratory
stage, may make it possible to ob-
tain the necessary combination of
high initial friction and maximum
fade resistance.

Metallic lining is a recent devel-
opment which shows great promise
for extremely severe operations. It
is made up of particles of iron or
copper, graphite and various fill-
ers. After the raw materials have
been thoroughly mixed, they arc
formed under heavy pressure and
baked at high temperature.

Test Results

These sintered linings are vir-
tually immune to fade. In a test
conducted by Chevrolet, a car
equipped with brakes of this type
was driven down Pike's Peak. Hy-
draulic line pressure remained vir-
tually constant for the entire 18-
mile trip although front brake shoe
temperature reached a maximum
of over 650 deg. When the test was
repeated using a car with organic
linings, the brakes failed complete-
ly at lOy^ miles. Line pressure had

MOTOR, July 1961

soared from 200 lb. to 1,100 lb.
and front brake shoes had reached
a temperature of over 700 deg.

While metallic linings do offer
greatly increased fade resistance,
they have the disadvantages of
higher initial pedal pressure, re-
duced effectiveness at low speed
and temperature, and higher cost.
Improvements in this type of ma-
terial have been rapid, however,
and it is now offered as optional
equipment by Chevrolet.

The problem of brake fade has
become thorny enough to get the
attention it deserves. Research has
not been confined to better cooling
and new materials but has included
studies of new brake designs. De-
spite the increasing |X)pularity of
the disc brake abroad, most Ameri-
can engineers feel that drum brakes
are better suited for our heavier
cars. Since disc brakes have no self-
energizing action, an auxiliary
booster of considerable power
would be required to give sufficient
pressure without undue effort on
the part of the driver. The trend
toward lighter and smaller cars
could change the entire picture,
however, so engineers are not writ-
ing off the disc brake yet.

High performance, roadability
and positive, fade-free braking
should go hand in hand. American
designers have achieved the first,
vastly improved the second and are
hard at work on the third. With a
little help from the stylist, the re-
search chemist and the head of the
cost department, they should suc-
ceed.

THE END. NOW TURN BACK TO PAGE 46

Millinger Heads
Missouri IGO

George Millinger, St. Louis, has
been named temporary president
of the newly organized Independ-
ent Garage Owners of Missouri.
Clyde Wallis, Cape Girardeau, is
the temporary vice president, while
Charles Moore, St. Charles, is secre-
tary-treasurer.

Norris New Head
Of Kansas IGO

Melvin Norris, Salina, has been
elected president of the Independ-
ent Garage Owners of Kansas.

C. A. Leiker, Hutchinson, is first
vice president and Vernon Blex,
Independence, second vice presi-

MOTOR. July 1961

dent. Roy Corfman, Salina, is the
new secretary. Al Grieving, Wichi-
ta, has been named treasurer.

Art Kittell, Pittsburg, retiring
president of IGOA, is executive
director of the Kansas association.

Denver IGO Elects

Lou Weiner is the new president
of the Independent Garage Owners
of Metropolitan Denver. Bill Kenz
is vice president, Jimmie Kientz
secretary and Ross Genteler treas-
urer.

Head AMA Committees

Charles F. Moore, vice president
—public relations. Ford Motor Co.,
has been elected chairman of the
National Automobile Show Com-
mittee of the Automobile Manu-
facturers Assn.

D. P. Fisher, Chevrolet Motor
Div., has been elected chairman of
the Joint AMA-TTMA Technical
Committee on Combination Vehi-
cle Brakes, composed of representa-
tives of the AMA and the Truck-
Trailer Manufacturers Assn.

TUNGSTEN contact points
and condensers now
come in spaikling

PI AST I C POINT SFACtR
Keeps Points in per-
fect al^Enment untif

*ti*ie)f are inltaiiied.

This new CHROME PLATE on TUNGSTEN Contact
Paints and Condensers is more than skin deep!
It reflects the finishing touch to quality ignition
parts, which, over the years, have proved their
superiority in engineering and performance. It
becomes a rustproof conclusion to a job well
done!

There is no extra cfiarge for this sparktine
chrome on TUNGSTEN Contact Points and Con-
densers. You'll find this new parts protection on
the Super Line of individually packaged compo-
nents and in TUNGSTEN Tune Up Kits. For extra
rustproof protection, contact points come with
stainless steei springs, write tur t^um

TUNGSTEN CONTACT MANUFACTURING CO . INC.
North Berien. N J

Lock the head in any
comfortable working position

9 00 O

It's a lot easier to remove
valves and springs when
the head is locked in just
the right position with a
new WI-TO-CO Head
Holder!

Rotate the head to lie flat
on the bench for driving
out or installing valve
guides and seats. Cam
face is hardened for maxi-

mum wear.

It's easy to grind valve
seats with the WI-TO-CO
"Feather Touch" valve
seat grinder and the head
locked securely in a
WI-TO-CO Head Holder.

No cap screws, nuts, or
wrenches are required to
use this fixture. More effi-
cient work is more profit-
able work. It's only
$31.95 List!

Ask your Jobber or Write Today !

WINONA TOOL AND MFG. CO.«"nona. minn»ota. usa.

"Premium Tire Styling At Low Cost"

PORT-A-WALL'^

TOPPER

Bearfoot's exclusive block and
white attachable fidewoll
gives you new profit oppor-
tunities. Your initial order for a 3 set assort-
ment comes in this free, self-contomed dis-
play. See your jobber now!

BEARFOOT AIRWAY
CORPORATION

AUTOMOTIVE DIVISION • WAOSWOKTH, OHIO

Can You Name It?

This car was named for an American who first
achieved fame in World War I. Mounted on a
117 in. wheelbase, it was powered by a 6 cyl., L-head
engine. Its most unusual mechanical feature was
twin flywheels— one at the front of the crankshaft and
one at the rear. This arrangement was said to give
exceptionally smooth engine operation. What was
the make and year of this famous, though short-lived
automobile? Turn to page 169 for the answer.

Capital Close-Ups

continued from page 49

tributions are tax-free. The bill would allow the self-
employed to set aside 10 per cent of annual income,
up to $2,500, for a pension fund. Taxes would be de-
ferred until pension payments are received, by which
time most incomes are reduced and taxes therefore
lower.

Despite House passage by an overwhelming vote.
Senate prospects are none too bright. Twice before
the lower chamber has approved similar legislation
only to have the Senate kill the bill. Several well-
placed liberals are out to do just that again. But
there are 7,000,000 people who would benefit and
that's a goodly throng for the politicians to irritate.
In the group are most lawyers, doctors, farmers, car
dealers, and a host of others.

Awards Truck Contracts

Snatching the brass ring on the military merry-go-
round were White Motor Co., Studebaker-Packard
Corp., and Continental Motors Corp., all recipients
of fat Army truck contracts totaling $54,500,000.
White will supply 3,976 two-and-a-half ton trucks,
for $22,500,000. Studebaker will make almost the
same number for $21,400,000, but these two-and-a-
half ton trucks will pioneer the Army's new multi-
fuel engine, which will run on kerosene, gasoline,
Diesel fuel, JP-4 jet fuel, or a combination of these.
Continental will get $10,700,000 for 3,995 6 cyl.
multi-fuel engines.

Congress Rents Cars

Maintenance costs on Cadillac limousines provided
by Congress for its leaders got too high even for a
spending Congress. The House Speaker, majority and
minority leaders are now chauffered about in rented
cars. The cost to the taxpayers is $500 a year, includ-
ing insurance. Before the rental deal was made, re-
pair bills for a single limousine ran well over $1,000
in one year. [continued on page 159

MOTOR, July 1961

rOUR BIG PROFIT PACKAGE

alvoline with miracle ChemAloy

ValYoIine^s expanding distribution and its band- ^^ You get the added prestige of selling the
wagon acceptance by dealers and motorists add petroleum industry's oldest brand name . . .
up to outstanding profit opportunities for you. Valvoline . . . now sold in 54 countries through-
Here's why: out the world.

# You get a bright new package, designed for
maximum attention, impact and sales.

# You get a big product advantage with the ex-
clusive additive Chemaloy . . . which makes
Valvoline the world's most modern motor oil.

%# You get national magazine advertising, with
color ads in Saturday Evening Post, Newsweek,
Sports Illustrated, Motor Trend, Motor Life,
Hot Rod, Sports Car, Mechanix Illustrated,
Antique Automobile and Argosy . . . more than
100 million advertisement exposures !

MAKE YOUR MOVE TO VALVOLINE . . • WRITE, WIRE OR CALL TODAY I

VALVOLINE OIL COMPANY • Refinery— freedom, Pennsylvania • Home Office— Ashland, Kentucky

Division of Ashland OH & Refining Company

>TOR, July 1961

MOUNTAINS ARE MURDER ON "MOLEHILL" BEARIN6S

Mountain driving quickly points up the difference in
engine bearings. Inferior quality ""Molehill" bearings
can't take it — Michigan bearings can. That's because
^^Tumpike Toughness*^ is engineered into Michigan Bear-
ings to give them the ability to stand up under the
most gruelling, long, high-speed hauls.

All materials for Michigan Bearings are specially chosen
and carefully protecto-treated for maximum fatigue
strength, high thermal conductivity, corrosion and oxi-
dation resistance, superior embeddability and surface

action. To assure perfect fit at every point, they are ma-
chined to tolerances as close as .000125 plus or minus.
Michigan Engine Bearings for replacement are made by
Detroit Aluminum and Brass Corporation — for over 36
years a principal supplier of original equipment bear-
ings for leading manufacturers of automobiles, trucks,
buses and farm equipment.

Insist on ^^Tumpike Tough** Michigan Engine Bearings
for all your replacement needs. They're engineered to
"stay on the job."

made

25S

ENGINE BEARINGS

DETROIT ALUMINUM & BRASS CORPORATION

DETROIT 11, MICHIOAN

MOTOR, July 1961

i Close-Ups

d from page 156

Shorts

d H. Maremont, President of Maremont Au-
e Products, Inc., Chicago, has been appointed
jtary of Commerce Luther H. Hodges to the
ber National Public Advisory Committee on
Kievelopment . . . James G. Ellis, Automobile
cturers Assn/s Washington public relations
is the new prexy of Washington Trade Assn.
ves . . . Rep. John Lesinksi (D., Mich.) has
ced a bill to issue a postage stamp in honor
y Ford . . . The Army has awarded a contract
r $9,000,000 to Le Tourneaii-Westinghouse,
111., for 230 all-aluminum amphibians to be
LARC's." Translation: Lighter, Amphibious,
ly. Cargo.

THE END. NOW TURN BACK TO PAGE 50

State Vehicle Tax Receipts
Set Record Last Year

60, according to the Bureau of Public Roads,
?pt. of Commerce, state highway-user taxes
:l in the country totaled $5,300,000,000, again
a new record. The total represents a gain of
cent over the preceding year. The gain, how-
is only about half of the 8.3 per cent increase
receipts over those of 1958.
mts received last year break down as follows:
00,000 for motor-fuel taxes. $1,513,000,000
icle registration fees, and $411,000,000 for
o tor- vehicle and carrier fees,
eport shows that 64,800,000,000 gal. of motor
•e consumed during 1960. Of this total, 6,200,-
gal. were tax exempt. States leading in gal-
axed were California with 5,700,000.000 gal.,
mh 3,700,000,000 gal. and New York, 3,600,-
gal.

(7,360,767 Have Driver Licenses

ding to an estimate prepared by the Bureau
ic Roads, 87,360,767 motor-vehicle operator
were in force in the U.S. during 1960. This
per cent higher than the 84,500,000 total in
the preceding year. In effect, there were 1.20
operators per registered motor vehicle last
[lis ratio reflects the long-term trend toward
rator per vehicle.

irnia led all states in 1960 in numbers of
motor-vehicle operators, with 8,700,000, fol-
y New York with 7,100,000 and Pennsylvania
100,000.

New Mexico Dealers Elect

i annual convention held in Santa Fe last
the New Mexico Automobile Dealers Assn.
Wayne Lovelady, Albuquerque, president,
ancock, Santa Fe, was named vice president
i L. Jones, Albuquerque, secretary-treasurer.

R, July I%1

OPPORTUNITY UNLIMITED

"We took the road
to success with a
Harley- Davidson
dealership.,,
so can you!"

1000% increase . . . and still growing!

In the words of Mr. and Mrs. Roger Soderstrom of Bloom-
ington, 111., a Harley-Davidson dealership presents a
great opportunity for **getting ahead.'* And the Soderstroms
ought to know: they Ve been selling fine Harley-Davidson
motorcycles and motorscooters since 1947 . . . and the happy
couple has increased the size and sales of their dealership
10 times since then.

"It s been hard work building our Harley-Davidson busi-
ness, but weVe enjoyed it/' Soderstrom points out **We love
to meet people excited by cycling. As a Harley-Davidson
dealer you combine a profitable business with a thrilling
sport. This makes for good living!*'

WHY DONT YOU JOIN THE HARLEY-DAVIDSON FAMILY
AS A NEWLY AUTHORIZED DEALER! Population is booming
. . . and so is the market for the best, most complete line of
sporting, commercial and police motorcycles.

Your ori^al dealership investment will be low. Com-

Elete financmg services are available. Harley-Davidson will
ack you up with a hard-hitting program of national adver-
tising and sales promotion. Send in the coupon today.

Good looking — good location — good business! Sodie's

Cycle Center — a familiar landmark on heavily traveled

Route 66 and 150 ^ has grown from a 30x50 floor space

to a spacious 300x500 interior total space

— .wkp^ w^ in the past 14 years.

DMl«r Relations Mgr., Def»t M-?
Harl«y-Davidson Motor Co.
Milwaukeo 1, Wsiconsin

Pleas« send me
your brochure
on the dealer-
ship program.

Name

Occupation..

Street..
City

Age

Zone State..

V:*^

Is It Legal?

continued from page 88

age; we'll have to run downtown
to get groceries and things. Could
you let me have something to drive?
I'll pay for it."

"We can't charge you; we don't
hire out cars," Gus said. "But I
guess we can lend you something."

After looking over the cars on
hand, Gus told Morley he could
use a five-year old Jupiter and with
cordial thanks, Morley drove home.

Later in the day, Morley parked
the Jupiter downtown in front of
the food market and slid across the
curb side to get out. In the process
his knee struck a piece of sharp
metal protruding from under the
dashboard. Morley's trousers were
slashed and he suffered a bad cut in
the knee.

He demanded damages from
Gus.

"The Jupiter should have been
inspected before I got it to make
sure it was safe," Morley contended.

Case Dismissed

But Judge Clear decided that
Gus did not have to pay and dis-
missed Morley's case.

The judge explained, "The ques-
tion to be decided is whether Ham-
mer, the owner of the automobile,
had a duty to inspect it and to
determine whether it was fit for
use. Now, if the loan of the Jupiter
to Smith was a mere favor. Hammer
had no such duty, but merely the
obligation to warn Smith of any
dangerous defects which Hammer
knew about. (Incidentally, in this
case, it is conceded that Hammer
did not know about the condition
of the dashboard.) On the other
hand, if the automobile was handed
over to Smith for the mutual bene-
fit of both of them, then Hammer
was obligated to inspect it, learn
what its condition was and either
repair it or at least warn Smith
about it.

"Smith contends that the loan
was for the mutual benefit of both
parties, the benefit to Hammer be-
ing the good will which he created
with his customers by loaning them
a car while the customer's car was
being repaired.

"I cannot agree. While the loan
of the Jupiter may have created

160

good will and might raise the pros-
pects of more repair business from
Smith in the future, it seems to me
that there must be a more definite
benefit to Hammer than mere hope
in order to put upon him the
burden of inspection and care
necessary to make him liable."

Bmsed on cmse reported In 340 Pac. 2d mt page
181 (Ore.)

Dealer Builds Ad Around
Black Cat Legend

Marks 75th Year

Celebrating its diamond anni-
versary this year is Champion
DeArment Tool Co. Founded in
1886 by George B. DeArment, the
firm was for many years a leading
producer of hand tools for black-
smiths.

Although pliers represent the
largest portion of current sales, a
few horseshoeing tools remain from
the original lines, as well as various
kinds of hammers, nippers, pincers
and wrecking bars.

George S. DeArment and Wil-
liam A. DeArment, grandsons of the
founder, are president and vice
president-sales manager, respec-
tively.

Wagstaff Retires

James B. WagstafF, a vice presi-
dent of Chrysler Corp., retired at
the end of last month. He reached
retirement age of 65 on June 4.

He joined Chrysler Corp. in 1928
as assistant sales promotion man-
ager for Chrysler Div. and in the
following year was named first di-
rector of advertising and sales pro-
motion for Plymouth.

In 1936 Wagstaff joined De Soto
Div. as general sales manager and
in 1945 was appointed vice presi-
dent of that division. He became
general manager of De Soto in 1958.

New England Dealer
Marks 50th Year

Gilbert Brewer, Canaan, Conn.,
recently observed his 50th anni-
versary in the automobile business.
Back in 1911 he and his brother
Frederick opened a repairshop with
joint capital of $368.90.

Today Brewer Brothers has
Plymouth-Valiant dealerships in
Connecticut, Massachusetts and
Vermont. The firm has more than
100 employes, 50 per cent of whom
have been with the company 20
years or more.

< N ^ ii . . << i i iiii - <>»r<^»i«»-<ilp»>^:|i>»^ il- i >'» l r j| ''<ri'> i - | T iiM I Mi,

yi«f\A'm f».hA • « M«MX t' •f^ M*"' 4jM» V,^ "An^ mid tm mm b»<»*

* ^* « ti»cl> {^ futt ^<^m «^«; *

MAMftTOlift KSI KNOWN llOiNP 11 MMD OM rAO

w»"t*. i^irowv *>^»

K« ixA«me

^«.v* %<•«. *y. rtrt /»d iM flCM «^»*« •»** *i

IjQiid^SSSiQBBf

«UIN AT CAtNAtlNI Hi tW fw«ft «« f fc« d#y

Eye-catching ad used by City
Chevrolet Oldsmobile, Hamil-
ton, Ontario, Canada, to pro-
mote its used car reputation

An ofF-beat newspaper ad built
around the black cat legend caught
the eye of readers and, more im-
portant, promoted used car sales
for City Chevrolet Oldsmobile Ltd.,
Hamilton, Ontario, Canada.

Under the headline "Supersti-
tions, The Black Cat!" appeared an
eye-catching drawing of a black
feline. The advertising copy read,
in part, "Sup)erstitions about the
black cat vary. In the north of
England it was considered lucky
to own a black cat, but unlucky to
meet a strange one. In the south of
England, however, it is regarded as
an excellent omen should a black
cat cross the path of a bride and
bridegroom leaving the church . . ."

When the legend copy ended,
selling copy began. "Hamilton's
best known legend is based on
fact," the ad continued. "Many,
many people know that a good used
car from City Chevrolet Oldsmobile
brings years of safe, trouble-free
driving."

The ad closed with descriptions
and prices for two used cars.

MOTOR. July I96l

More and more dealers are earning
more and more dollars with BRIGGS

Complete selection for ride protection

\ SHOCK ABSORBERS

the complete line-up
"mal driving

ARD
r Duty

lAL ADJUSTABLE
Duty

TABLE BRIGADIER
leavy Duty

BRIGGS TlQAPrpg

ABSOZlBXiAO

New oil-air rear suspensions
specially built for vehicles
carrying heavy loads.
The best you can sell for:

You need never miss
a single sale with

luiro

The Biiggs Shock Absorber Co.
Cleveland, Ohio

t, July 1%1

V^V

AT LAST!... A SPECIAL

PARTS
, CLEANER*
JUST FOR
AUTOMATIC
TRANSMISSION
WORK

GRAYMILLS

nRANS-CLENE

TRANS-CLENE cuts deep-down var-
nish and carbon deposits from every
comer of intricate valve bodies, pumps,
and other hard-to-clean transmission
parts. The heaviest oxidized coatings
soak loose and easily brush or rinse
away. Loosens gaskets for faster, sim-
pler removal. Safe on aluminum. Avail-
able in special 16 gal. size with dip
basket and cover. Also in 6, 30 & 55 gal.
drums. Send for catalog.

TRY TRANS-CLENL YOUIL SEE THE
DIFFERENCE IN ITS CLEANING POWER
OVER ORDINARY SOLVENTS. YOU CAN
GET IT FROM YOUR JOBBER.

WHfTf f on

fnff

loofcur

Provides st«p by st«p cleaning procedures that insure
quality jobs and cuts down on costly comebacks.

Cleaning procedures for Automatic
Transmission parts"

GRAYMILLS
CORPORATION

3757 N. LINCOLN AVE. CHICAGO 13, ILL

How to Rate No. 1
With Car Buyers

continued from page 51

people who are there to sell that
product.

Courtesy and enthusiasm are
contagious, but so are the negative
emotions. Inactive salesmen or those
engaged in unim|x>rtant activities
destroy part of the good impression
that should be a prime objective of
every dealership.

This business of continuing the
romance after the "marriage" em-
braces many lesser things as well.
It embraces such seeming trivialities
as what a dealer calls his people.
The men who shift cars around or
bring cars out to service customers
aren't jockeys; they're car attend-
ants. Service salesmen win more
public respect if, in name and act,
they are service counselors. Top-
flight mechanical workers are mas-
ter mechanics. Not only do custom-
ers like the preferential treatment
that these titles imply, but it boosts
the morale of the worker as well.

Photo Display Impressive

The customer reception area
should have large framed photo-
graphs of the service manager, shop
foreman, and each service counselor
on the wall. The photographs
should be about 16 by 20 in. with
enough white mat around them to
pennit informative lettering be-
neath each of them. The lettering
should include no more than the
individual's name, title and extent
of automotive experience.

vSimilarly such master mechanic
and journeyman mechanic should
have his name, title and length of
experience posted in professional
form on or over his workbench.

This next one seems almost trite,
but don't underestimate its value.
When a customer pays his bill for
service or any other purchase, his
change, if in paper money, should
be new. Fastidious people prefer
it and others invariably are pleased
to receive crisp, new bills. Many of
our customers have commented
favorably to me about this practice,
which has been in effect in my
dealership for 10 years.

Through the years we have dis-
continued or modified some of the
practices originally adopted. For
instance, we discontinued placing

those little white paf>er napkins in
service customers* cars. We found
by observation that they implied, in
effect, that "we're apt to be pretty
careless and have probably left your
steering wheel dirty, so wipe it ol
yourself." Now, we make it our
business to be sure the wheel is
clean and omit the pap>er napkia
It is a subconscious impact and
therefore more effective.

No Tipping Sign

In much the same category was a
"No Tipping" sign we once posted
in the area where service customen
receive their cars. It was, to our
surprise, a mistake. Some customers
enjoy tipping and they resented the
sign. After a few months' trial and
observation, we replaced it with
another sign, reading, "Tipping
Isn't Necessary" and a few lines ex-
plaining that our people are amply
paid for serving the public and
enjoy doing so. This one pleases
both types of customers.

Paper floor mats are excellent
good-will builders if handled prop-
erly—otherwise they become an
annoyance. They should be placed
on the floor of the front passenger
compartment as soon as the car
comes in for service and left there
until the customer calls for it.
Then, however, they must be re-
moved just before the customer
enters his car.

If a service job amounts to $15
or more and, if time permits, the
car should be washed— with the
dealer's compliments.

If a wash job is ordered and paid
for by a customer, tell him he is

MOTOR ^^

•62

MOTOR, July 1961

entitled to a free wash if it raiiid
within 24 hours. The reaction to
this one is surprisingly good, too.
And the cost is peanuts.

Since ill will often results from
failure to finish service work on
time, failure to complete all work
ordered or failure to correct a stated
complaint, here is a plan that will
reduce these failures (and customer
complaints about them) to a mini-
mum: (The figures are relative but
the amounts are for the sake of
example only.)

For each completed repair order
in excess of $16, the dealer puts $1
into a kitty for a special monthly
bonus to service counselors and
shop foremen.

Fines for Failure

Then, for failure to finish service
work on time, he deducts S2 from
the kitty; for failure to complete
all work when promised, he deducts
$3 and, for failure to correct the
customer's complaint or to do the
work prof)erly, he deducts |5.

After the first month or two, the
dealer starts paying his men a nice
little bonus but it doesn't cost him
a dime. He saves more than the
total bonus on comeback work
alone. And he acquires priceless
good will to boot.

At the service cashier's window,
orderliness and quiet are basic re-
quirements. Unnecessary papers,
equipment or other accumulations
should not be in evidence. Noise
should be reduced to a minimum-
ex en to the extent of covering the
paying ledge with rubber or cork.

Cheerful Cashiers

Few f)eople are happy about pay-
ing a service bill. If the charge
seems high or the description of
work performed isn't clear, or what-
ever, many of them are annoyed
and some express their annoyance
in no uncertain tones. Long years
o( studying cause and effect at the
cashier's window have taught us
that, if extraneous noises, disorder
and confusion are eliminated and
i' iK)ih the cashier's cage and the
cashier are cheerful, the nimibcr
and degree of unpleasan tries drop
^0 a minimum.

When there is a legitimate com-
plaint, how should it be handled?
^his is controversial, I know, but
"^e is how we have handled them
successfully for years:

Assume that a customer has just
had his car wax-polished. He pays
his bill. The car is brought to the
exit area. He examines it and de-
cides the workmanship is below
standard. And he registers a com-
plaint.

The usual procedure is to try to
pacify him or to justify the quality
of the work or to agree to repolish
the car sometime later. None of
these removes the bad impression
already made.

In cases like this, we advocate
(and practice ourselves) an imme-

diate refund of all of the money
paid. Then tell him that his money
cannot be accepted unless the work
is satisfactory. After the money has
been refunded, he should be told
that the car will be ref)olished satis-
factorily at his convenience— and
that, when he is satisfied, he may
then pay us.

Only once in more than 10 years
of pursuing this practice have we
lost the money refunded. In vir-
tually all the other cases, we have
gained good will. In one memorable
[continued on pagf 161

SPARK PLUG TERMINAL, PLUG VAPOR SEAL

AND DISTRIBUTOR NIPPLE ALL BEND TO ANY ANGLE

ON NEW PATENTED UNIVERSAL IGNITION SET

No more stocking and selection
problems with new Silver Beauty
spark plug wire sets! All parts are
designed to bend exactly as needed
to fit the tightest spots. Three sets
(for 4, 6 or 8 cylinders) cover every

application. Terminals and protec-
tors for spark plugs and distributor
bend to any angle. Protectors seal
plugs and distributor against dirt
and vapor, prevent fouling. Triple-A
Specialty Company^ Chicago, lU.

EVERYTHING FOR THE BATTERY BUT THE BATTERY ITSELF

How to Rate No. 1
With Car Buyers

continued from page 163

case, a new car was sold mostly
because the prospect on a tour of
inspection with one of our sales-
men, saw a refund being made.
Later, when the customer signed
the order, he said that our service
attitude was so forthright that he
wanted to do business with us.

Most individual motorists are
either car-happy or car-conscious.

Most of them are economy-minded
as well. (Even Cadillac owners
check their gas mileage.) With
these things in mind, we have for
many years distributed small single-
fold pamphlets to our customers.
One of them, entitled "How to In-
crease Gasoline Mileage," ii so pop-
ular that, after seven years and well
over 100,000 copies, there is still a
steady demand for it.

Others are "How to Get Maxi-
mum Mileage from Tires," "What
Constitutes a Good Driver," "En-
gine Tune-up— What it is and Why

BEST

SHOP TOOL

any mechanic ever had

Two-Plunger Frame Pick-Up Lift

• Puts cars up where parts are easy to reach

• Mechanics can work faster, turn out more jobs

• Shop can handle more volume, increase your profits

• Handles all makes easily, even compacts and foreign models

• Fast, easy-set ''swinging arm** superstructure

• Superior cable-type jack equalizing system

• Dependable Rotary hydraulic jacking systems . . . your choice
of Full Hydraulic or Semi-Hydraulic

MAIL TODAY FOR CATALOG

Dover Corporation, Rotary Lift Division
1106 Kansas, Memphis 2, Tenn.
Please send information on the Rotary Lift Model FP28 to:

Dover Corporation
ROTARY LIFT DIVISION

Memphis, Tenn. • Madison, Ind.
Chatham, Ontario

Name_

Company.
Address

164

it is Needed," and so forth. They
are brief, factual and written in
layman's language.

We use them as envelof)e stuffen
in outgoing mail and as introduc-
tory offerings by our salesmen when
making calls. They are also racked
up in "help yourself" cabinets in
our showrooms and service depart-
ment.

(If a reader would like to have
a set of them, just drop me a line,
care of MOTOR. It will be mailed
promptly, without obligation.)

With little expense, a moderate
amount of imagination and a de-
sire for improvement, your auto-
mobile business can • have the
quality and appeal of a diamond
instead of the dubious glitter of a
zircon. Try it— for pleasure and
profit.

THF END. NOW TURN BACK TO PACE 52

"500" Mechanics Awarded

Black and Decker Manufactur-
ing Co., for the sixth consecutive
year, honored mechanics whose rac-
ing cars took top honors at the
Memorial Day 500-mile race.

NEW ON THE JOB

At Car, Truck Factories

Ralph H. Isbrandt to vice presi-
dent—engineering and research and
John C. Secrest to vice president
—purchasing, American Moton
Corp.

Roger O. Valdiserri to manager
of public relations, Mercedes-Benz
Sales, Inc., Studebaker-Packard
Corp.

Robert A. Orr to assistant to
the president, American Motors
Corp.

Elmo L. Joseph to national used
car manager, Chrysler Corp.

Leon Sarkasian to manager of
dealer business management de-
partment, General Motors Corp.,
and B. B. Billings to national busi-
ness management manager for Olds-
mobile Div.

Gordon H. Barnes to sales pro-
motion manager, Chrysler and Im-
perial Div.

C. M. Ritchey to director of ad-
vertising, merchandising and pub-
lic relations, Willys Motors, Inc.

Bruce E. Miller to advertising
manager and M. J. Rowlands to
sales promotion manager, Lincoln-
Mercury Div.

MOTOR, July 1961

/* Pays to Please Patrons

continued from page 52

a secret," said West sarcastically.

"It was quite a deal^up to a
point."

"Hezekiah doesn't think so. He's
got a great, galloping gripe and he
can hardly wait to clobber some-
one."

"What kind of gripe?" demand-
ed Cap sharply.

"Says he got charged for under-
coating but didn't get any."

"I don't believe it."

Wes shrugged. "It will certainly
be an easy claim to disprove," he
said, "if it isn't sound."

"I'll check with Dan," said Cap.
"Somebody in the shop may have
slipped up."

"I thought it was the sales-
man's—" began Wes.

"I know what you thought. It
was Clint's job to follow through.
After I see Dan, we'll all have a lit-
tle talk about it."

On the way to the shop, he
passed Lou Butterworth, the used
car manager.

"Cap seems to be steamed up a
little," said Lou to Wes.

"Steamed up isn't the phrase,"
said Wes. "He's about to explode."

"Over what?"

"A goof. You'll be hearing about
it. The lecture starts as soon as he
chews out Dan Jenkins."

Lou rolled his cigar between a
thumb and forefinger and ob-
served:

"That's one of the things I like
about this job. It's so educational.
Anybody that'd miss one of Cap's
classes is cheatin' himself."

"Sarcasm will get you nowhere,"

"It's a '61 compact —
with modifications"

said Wes, "especially if Cap hears
it. And, besides all that, you're the
one that benefits most from the
lectures."

"Maybe," said Lou, ejecting a
smoke cloud, "you could polish an-
other apple or two and get ex-
cused from this afternoon's ses-
sion."

"I'd rather come and watch you
fidget," said Wes.

As it turned out, Wes was only a
middling prophet. Cap did call
Wes, Lou, Dan and the salesmen
into his office but the meeting did
not turn out to be the stem lec-
ture Wes had foreseen. Cap was
actually a bit apologetic for call-
ing in the men. He looked them
over as they sat in a rough semi-
circle before his desk and cleared
his throat.

"A few minutes ago," he said, "I
finished talking with a customer
about the sloppy delivery of his
new car. We charged him for un-
dercoating and didn't put it on.
Somebody almost lost us a custom-
er we'd spent years to land."

The glances exchanged by the
group were suspicious rather than
accusing. |

ibtop guessing," said Cap "We're
not here to hang a dead cat on
anybody. We finally got the cus-
tomer's hackles smoothed down. I
told him an emergency had come
up, so the salesman hadn't been
able to deliver the car personally.
He gave Dan the keys and asked
him to turn them over to the cus-
tomer when he drove in. It never
occurred to him to ask Dan to
check the car."

"I shoulda done it anyhow, I
guess," said Dan.

"That's beside the point," said
Cap. "The thing that bothers me
is the risk we ran of losing a cus-
tomer. Perhaps we've done it, any-
way. All because we didn't keep
our word.

"This isn't the first time it's hap-
pened, either on the sales end or
back in the shop. Of course, we've
always had good excuses. We've
been too busy or the customer mis-
understood our promise or it was
all a mistake. Finding excuses may
make us happy but they never sat-
isfy the customer."

"People do make mistakes once
in a while," said Wes.

[continued on page 166

Jool Tips

for the Mechanic

Corvdr EagiM Nuts

The Snap-on« FS-lOA Flexocket*
will fit those hard-to-get-at engine
hold down nuts on the Corvair. Page
24, Catalog X.

Ford, McoB, CiMvy Rodio AntraiMt

Use the LHS-36 hole saw for install-
ing radio antennas on the Ford or
Falcon; the LHS-32 hole saw for in-
stalling antennas on the 1961 Chevy;
the LHS-30 for antennas on the 1960
Chevy. Page 102, Catalog X.

NEW TOOL

$iU0^ S-9481

PurldiW Brake Adiu^tbig Wrench

Tool is designed for late model
Chrysler products where the rear
transmission cross member has
been relocated and partially covers
parking brake adjustment opening.
The specially shaped end makes
the necessary adjustments while
the BoxocKET® end is used to re-
move and replace cover plate bolts.
Tool works on both old and new
Chrysler products having an in-
ternal-expanding hand brake ad-
justment. Get one now from your
Snap-on man.

Ford Feeler

The 359D feeler gauge is designed
specifically for Fords. It contains four
spark plug gap bent wire feelers .025
to .035; two straight wire feelers for
voltage regulator cutout .017 to .030;
five ignition finger blades .013 to .025;
fourteen step ground blades .010-.012
to .025-.027 and an electrode bender.
Page 82, Catalog X.

Chrysler, Dodge,

DeSoto Distributor Wrench

Try the Snap-on S-9476A double hex
distributor wrench for 1954-60, 8-
cylinder Chryslers, DeSotos and
Dodges. Tool has longer shank to clear
wires around distributor. It's a time-
saver. Page 80, Catalog X.

Snap-on tools corporation

8047-G 28th Avenu* • K«notho, Wisconsin

MOTOR, July 1961

X^^

It Pays to Please Patrons

continued from page 165

"I don't know anybody that
don't," said Lou, shifting his gaze
from Cap so no one could immedi-
ately spot his target.

"Granted,*' said Cap. "We all
goof. But that's no concern of the
customer."

"If we was to take care of all the
gripes customers make," said Dan,
"it would shoot all the profit we
make out back. Everything's always

our fault; the customer's always
perfect."

"Dan's right," said Wes. "We've
got to draw the line somewhere.
We make little enough on a car as
it is. We've already got a 12-month
warranty to fulfill. If we start giv-
ing customers everything they
think they ought to have, we might
as well close up."

Cap was silent a moment, then
leaned back in his swivel chair.

"Do you men have any idea of
how much it costs to create a new
customer?" he asked.

YOU MAKE MONEY with
m. INVENTORY PROBLEMS

EYECATCHING Ifi^THERMOSTAT DISPLAY CON*

TAINS JUST 2 DIFFERENT NUMBERS, PUT IT ON

YOUR COUNTER. HANG IT ON THE WALL.

AND PICK UP THERMOSTAT PROFITS

THE EASY WAY.

# Dc&ipncd by automolivr cn{;in»rs for
new cars and replacement use,

■ Self-tieanini! poppet valve for iroublc-
ffcc loni? life.

Positive iwii] for faster engine warm-
up. lop heater crticicnty.
Engineered for newest hi^h pressure
cooling systems.

Accuratdy cjlibraicd for in&tanl re-
sponse at correct temperature.
All brass and stainless steel corrosion-
proof construction.

your jobber salesman's
Thermostat

iemon St ration Kit . . .
see actual working
parti in operation.

Learn More About Thermostats and Cooling Systems!

mBm%^ ^ M "Let's Talk Thermostats'
CD^t f brochure. Packed with
r Atfc • valuable tips and illus
strations for everyone who sells or
installs thermostats. Helps boost
thermostat sales.

Standard-Thomson Corp. Dept HG7.
152 Grove Street, Waltham 54, Mass.
Yes, I'd like a copy of your free brochure
Thermostats."

Zone..

..State.

There was a chorus of silence
"I don't know precisely," said
Cap, "but it could be figured out
We could take the total cost of all
our promotion for a year and then
divide it by the number of new
customers we sold. In a town like
Morrisville, there aren't many new
customers to get but our promo-
tion budget is fairly generous, so
our cost f)er new buyer is high.

"Fve seen figures on other oper-
ations and some of them are al-
most startling. I realize we have to
keep selling new people because
old customers die or move away
but, while they're still here and
breathing, I insist it's cheaper to
keep them satisfied than it is to pay
the price of supplanting them with
new ones.

vJver and beyond that, we sf>end
a good share of our advertising
dollars on so-called prestige ads.
It's good business because it has
paid off in the past. We keep tell-
ing the public that we mean what
we say— that we stand by our word.

**A11 we have to do to lose that
reputation— and a customer— is to
fail just once. When we do lose a
customer because we failed to keep
a promise or do an honest job, we
know it's going to cost a good
round penny to replace him.

**So," said Cap sitting up straight
in his chair, "why not save a few
bucks by spending fewer to set the
matter straight with a customer?"

"You mean you hold with this
cast-bread-on-the-waters business?"
asked Lou, lighting the cigar which
he had been neglecting.

"In a way, yes," said Cap. "lis
worked in the past. The trouble is.
most people— and dealers, too-
iircn't satisfied with it. When they
cast bread on the waters, they
want to get back strawberry short-
cake."

—Edward Foid
\ext month— Cap renews the ar-
gument on renewed parts.

NOW Tl'RN BACK TO PACE 53

166

Mechanic Wins Prize

George Bignoiti, owner and chief
mechanic of the car which won the
Indianapolis 500 race, was pre-
sented by Wynn Oil Co. a diamond-
studded lapel pin together with a
SI. 200 cash award.

MOTOR. July 1961

What Detroit Is Thinking

continued from page 41

next model year. Now that the so-called medium
price compacts have established themselves and with
more brands and body styles forthcoming in this
class, lower-priced compacts are expected to give
ground to the newer entries, just as the late low-price
three lost business to Falcon, Corvair and Valiant
when those brands were introduced.

Preview Dates ConBict

Detroit appears bent on an every-man-for-himself
approach in setting up '62 model announcement pro-
grams. Car builders usually make an effort to avoid
conflicting with each other on press and public an-
nouncements, the premise being that the cars draw
bigger audiences if each vehicle has a day to itself.
Not this year. Unless some dates are changed, several
makes will compete for attention at September pre-
views.

Aluminum Gains Favor

Although aluminum has a long way to go before
attaining the industry acceptance that makers of the
metal foresee for it, the purchasing department of a
Big 3 company has issued orders indicating that
upwards of 20 per cent of its '62 model engines will
be of aluminum construction. This would represent
an impressive gain in use of the light metal, con-
sidering aluminum's low standing of a few years ago.
But 20 per cent of one company's engine output is
still a far cry from an industrywide swing to all-
aluminum engines.

To Poll Owners

General Motors has reportedly retained an outside
firm to poll compact owners on the question of their
interest in a vehicle smaller than current compacts.
GM, unlike Ford, has not committed itself to produce
a sub-compact size vehicle.

No Price Conspiracy

The price-rigging convictions in the electrical in-
dustry could result in some changes in car company
pricing practices this fall. That is not to suggest that
car firms have conspired on prices. But an outsider,
unfamiliar with the way the industry operates, might
be able to make a convincing case— convincing to the
public— to the contrary.

Two divisions of one company, both of which sell
products in the same price bracket, will frequently
have identical prices down to the last penny. Two
divisions of different parent companies have been
known to price their wares within an even $1 of each
other model for model. And, in a few instances, com-
panies have changed prices immediately after a com-
petitor has announced new prices.

This is not conspiracy, although that face could
be put on it if you ignore the many factors involved
in pricing an automobile. Thus, to avoid the possi-
bility of being tarred, car producers will consider
some changes in pricing practice this fall.

THE END. NOW TURN BACK TO PAGE 42

Repeir Stripped Threads
...even in Alumimim

FOR IMORE

SERVICE PROFITS!

Make thread repairs in minutes, for only pennies per
hole. Use HEU-COll^ Stainless Steel Wire Screw Thread
Inserts to restore threads to original dimensions ... no
need to change screw sizes! Permanently prevent wear,
stripping, corrosion, galling and seizing. Provide lifetime
protection to tapped holes in all metals . . . even in
aluminum, magnesium and other light materials.

HELI-COIL EZYKITS contam individual EZY-PACKS
of inserts in selected sizes, plus installation tools.
Popular combinations for all car and truck engines, in
all thread series and sizes. MM sizes in all reaches for
spark plug ports, and inserts for taper pipe threads
also available.

For descriptive literature, including Metric and Whit-
worth Thread Conversion, and name of your HiU-COIL
jobber, write . . . 2«m

HEif-COfi COKPOKATIOM

AM7 Shelter Rock Lane, Danbury, Conn.

In Canada:

ARMSTRONG BEVERLEY ENGINEERING LTD.
6075 Jeanne Mance St., Montreal 15, Que.

MOTOR, July 1961

X^'V

POWER changes toughest tires easily

on a OisAtnan air-electric /
Tire Changer r_L ^^

Air Powered double bead breoker
ond Electric Powered mounting ond
demounting take the work out of
chanaing the tightest tires. BuiK-on
wheels make it the ONLY completely
portable power tire changer.

Self centering 3 jaw chuck holds all drop

»ug
Ytyi". Change tires on compacts or Codii

center wheels AND rims 12'' throui

Iocs, trucks or house trailers, easily and
safely with a BISHMAN #880^1 AIR
ELECTRIC Tire Changer.

)

Powerful i^isHmem
AIR BREAKER makes this
LOW COST Tire
Changer a BIG BUY

Powerful BISHMAN air cylinder and ''rolling ac-
tion" bead breaker shoe break the tightest beads
horn 12" through 19%". "PosiLock" wheel hold-
er locks with a flip of a lever. Bishman combina-
tiQn mount-demount tool, built-on tool holder,
anv quart "Rub-Er-Slide," applicator and "no-
drip" con holder included.

Sctd nnly through Aufomofiv9 Equipmmnf Distrlb-
vfors. Ask yours for a demonstraf/on in your shop
or wri'fe:

ROUTE I
OSSEO, MimiESOTA

//AiSMT/r MFQ.CO.

Profit Tips from.. .

V-BELTS
and
HOSE

TUBES and REPAIR MATERIAL

OOR-TITE and
SPONGE RUBBER

AUTOMOTIVE
CHEMICALS

ADHESIVES
and TAPES

e HIGH PROFITS • FINBST QUALITY
• MBRCHANDISINO AIDS e FRBIOHT ADVANTAGES

DURKEE-ATWOOD COMPANY

Minneapolis 13, Minnesota

I ^l*.lt p

Seek Better Licensing Methods

Through a grant from the Automotive Safety
Foundation a comprehensive study will be carried
out under auspices of the Highway Research Board
to find better methods of registering and titling
motor vehicles.

The study, which will take two years to complete,
is designed to evaluate present registration and titling
practices in the states and to help develop guides for
lawmakers and administrative officials in dealing with
current and future problems. Moreover, the study is
aimed at fostering uniformity among state laws and
practices and opening new areas of information for
urban planners, enforcement agencies, highway en-
gineers and other interested organizations.

Louis R. Morony, director of the ASF laws divi-
sion, will head the project committee.

Car Tire Shipments Turn Up

According to the Rubber Manufacturers Assn., i
manufacturers* shipments of passenger car tires dur- j
ing April totaled 9,099,881 units, an increase of 12.6
per cent above the 8,081,591 units shipped during the
preceding month.

Truck and bus tire shipments amounted to 1,132,-
555 units for April, as compared w4th March's
1,084,356, an increase of 4.44 per cent. Shipments of
automotive inner tubes for April came to 2,901,814
units, a decline of 19.12 per cent from the preceding
month's total of 3,587,604 tubes.

e/Vxae^V^

THE
LIFETIME
READING
PLAN

CLFFTON FADIMAN

introduces you to 96 of the world's
greatest authors with a brillrant
evaluation of their major works,
THE LIFETIME READING PLAN is an
invitation to discover the pleasure
of reading good books* 7 C j»

For ft pomriltte eatalcv of Avon Booka in print
wHlei Avon Book Division. Th^ Hi»r»t Ctniitjnation,
Dept. C. 2ft0 Wait S5th Street, New Yi>rk la, N.Y.

MOTOR, July

196»

Thomas Abbott New
NADA President

Thomas F. Abbott, Jr.

Thomas F. Abbott, Jr.. Pontiac-
Ranibler dealer, Fort Worth, Tex.,
was elected president of the Na-
tional Automobile Dealers Assn. at
a special election held last month.
Abbott, who was named first vice
president at the XADA's annual
convention in San Francisco early
this year, succeeds the late Walter
B. Cooper.

John H. Lander, Dodge-Simca
dealer of Atlanta, Ga., was named
first vice president.

Make Summer
A TBA Bonanza

continued from page 49

Too much pressure, on the other
hand, causes wear in the center of
the tread and maites the tires more
susceptible to breaks in the cords.
Of course, if any tire is worn, the
condition should be brought to the
attention of the owner. He should
be advised of possible tire blowout
on the open road.

A service shop's efforts to increase
summer TBA volume need not be
restricted to the point of purchase
^ihat is, displays, signs and em-
ploye sales pitches.

Small-space newspaper ads and
^rect mail can bring in regulars
*nd non-regulars as well. A good
^"^y to attract prospective TBA
buyers is to offer a free service.
^ile the ad might stress the shop's
accessories, the offer could be,
^Ve'll safety-check your car's tires
and brakes at no charge." Or, if the

ad is keyed to vacation-bound
motorists, "Come in before you go
and get free, up-to-date road maps."

Handbills can be used to good
advantage, too. They can be dis-
tributed house-to-house, on the
street and in the shop. In the last
instance,, urge employes to give
handbills to customers waiting for
gas. The effort could pay off in a
sale.

In all advertising copy, tell the
prospect why he should buy a par-
ticular accessory and what it will do
for him. **Be more comfortable

while you drive this summer— buy a
seat cushion! We have the style and
color you want."

Remember, you have a box seat
in the year-round TBA sales game.
But this summer don't be an on-
looker; get into the fray. Efforts are
paid off in dollars and cents.

THE END. NOW TURN BACK TO PACE 49

Can You Name It?

Answer to problem on page 156
The car is a 1922 Rickenbacker.

Valves at your
fingertips...

LOW

• Tremendous Initial j^ale of lhi.s Dispenser-
Pak enables us lo reduce the pvke from
$20.50.

• CotitttiiiK 50 Snap- In Valves which means
a dealer gross from $37.50 up.

Puts valves where you want 'em, when
you want them. Just reach a few inches
from your tire changer and you have the
tw^o standard sizes of sniip-in valves at
your lingertips. An easy pull and you
make up to 69^ net profit.

The Dill Dispenser-Pak includes 50
valves, 30 T-151-R for 15'" wheels and
20 T-13'R for 13" and 14" wheels. All
valves packed in translucent tubes (10
to a tube) for visible inventory control.

Order No. 5254 from
your supplier.

Free 5-co/or motif e and
safety gage included.

IVIa n uf act u ring Company

700 E. 82nd St. • Cleveland 3, Ohio
Officii In L»i Jlngtlti, Akrao, ani Ttrttilo

Put spring Back
In Leaf Springs

continued from page 53

A complaint of a crunching
noise on Comet or Falcon rear
springs may be due to interference
or chafing of the rebound clips
against the main leaf rather than
to worn liners and interleaf fric-
tion. This can be corrected by driv-
ing a thin chisel between the main
leaf and clips to provide a clear-
ance of approximately *^^,. in.

A clicking or scraping rear
spring noise on 1961 Thunderbirds
with plastic leaf tip liners may be
corrected by replacing the plastic
liners at the front and rear leaf
tips with impregnated felt liners.

Two-piece rubber bushings are
used at the front hanger bolt and
rear shackle mounting and pivot
bolts on all 1960-61 Ford Motor
Co., Rambler American and 1959-
60 Oldsmobile rear spring installa-
tions.

Chrysler Corp. springs ha\e the
two-piece rubber bushings at the

Announcing another fine quality
instrument to build sales and profits,. .

SnUlflRTUIflRnER
VOLT- GUARD'

A great new range of sales oppor-
tunities are yours with the new
Stewart-Warner Volt-Guard. One
simple, easy-to-read dial gives a
constant, accurate check on the
condition of battery, generator,
and voltage regulator. Warns of
impending battery failure. Helps
prevent unscheduled stops due to
electrical system malfunction.

Dept X-71, 1840 Diversey Pkwy.
Chicago 14, III.

The Volt-Guard is designed for
use on all cars, trucks, buses, sta-
tionary engines, and boats with
12 volt electrical systems.

Black dial, white numerals,
chrome bezel. Colored calibra-
tions for easy reading. Contact
your wholesale supplier, today!

STEUIRRT-milRnER

CORPORATION

170

shackle bolts and one-piece rubber
and metal bushing pressed into the
front hanger eye of the spring. This
type bushing, which has a rubber
insulator sandwiched between in-
ner and outer tubular metal shdK,
is also used on hangers and shack-
les of Studebaker springs, in which
a bushing is pressed into the front
hanger eye and the rear shackle
eye of the spring.

Worn or deteriorated bushings
are usually indicated by heau
knocks while traveling over rough
roads or bumps. In any event if
the condition of a bushing is ques-
tionable, a pry bar can be used to
exert pressure against the end o[
the spring to determine looseness
of the spring on its hanger bolt or
shackle. Bushings should not he ex
posed to oil, grease or rubber lu-
bricants.

Replace Hanger Bushing

If front hanger-bushing replace
ment is required on a Chrysler
Corp. spring, a combination puller
and adapter is available for reniov
ing the old hanger btishing ami
pressing the new bushing in one
operation.

To remove a spring for replace
ment or new bushing installalion
on a Dodge, Plymouth, Chrysler or
Imperial, the rear shackle should
first be removed after the car and
axle have been jacked and the low-
er shock mount disconnected. The
next step is removal of the from
hanger nut and bolt, then the U
bolts and plate.

Recommended spring installa-
tion procedure on the above Chns-
ler vehicles calls for finger-tight in
stallation of the hanger l>olt and
nut, U-bolts and shackles in this
order, followed by torquing of I'
bolts to 60 to 80 Ib.-ft. and shackle
nuts to 40 Ib.-ft. After the jacks
are removed and car w- eight is on
the wheels, the hanger bolts should
then be torc|ued to 65 Ib.-ft.

Install in Eye

When replacing the rubhcr
hanger bushings on Oldsmohile
springs, the outer rubber bushing
only is installed in the eye before
positioning the spring in its front
hanger. The method of installing
the inner bushing is to insert the
bushing into the eye through the
hole on the inside of the hanger
bracket. Soap and water can be

MOTOR, July 1961

used to ease installation, if re-
quired.

On a Falcon or Comet rear
spring installation, after the shack-
le nuts have been tightened to 13
to 20 Ib.-ft. and U-bolts tightened
to the same tension, the car axle
should be raised on stands to place
the spring at its curb load position
and the hanger stud nut torqued
to 30 to 40 Ib.-ft.

Each front hanger bracket on
Studebaker models has two hanger-
bolt mounting holes. The left
spring hanger bolt should be in-
stalled in the lower hole of the left
bracket, and the right spring bolt
in the upper hole of the right
bracket.

Sagging springs and rear axle
misalignment are due to loose
spring U-bolts or a broken center
pin. These two conditions warrant
checking. Since most current leaf
springs are designed with a flat or
slightly reversed arch, the presence
of this negative arch cannot in it-
self be considered sufficient cause
to replace springs without a care-
ful check of the chassis rear-riding
heights.

Measure Riding Height

On Comet models, rear riding
height is measured between the
axle housing and the side raiTs un-
derside approximately 14 in. to the
rear of the bumper bracket flange.
With tires at recommended infla-
tion pressure, the height on sedan
models should be 6^4,j in. and on
station wagons 6^'*/i(i in., with an
allowable tolerance of \/^ in. on
either model.

On 1961 Lincoln Continental,
the normal rear height measured
from the same relative locations is
814 in. with allowable limits rang-
ing from 7\/^ to 83/, in. This is an
average of two readings, the first
taken after pushing the rear bump-

er down 1 in. and releasing, and the
second taken after lifting the rear
bumper 1 in.

The riding height on all 1959-60
Oldsmobiles is 6\/g to 6^ in., from
the top of the housing to the side
rail bottom behind the rubber
bumper.

There are two methods of meas-
uring to determine rear axle shift-
ing due to loose U-bolts or a
sheared center pin. One check is
by diagonal measurement from one
of the attaching bolts on the axle
housing, or each backing plate, to
a crossmember corner or side rail
reference point on the opposite
side.

Alternate Method

The alternate method is measur-
ing the distance from the front
edge of the U-bolt forward on each
side to a frame rivet, bracket or
similar reference point at the same
location on each side rail. On Ford
frames, a locating hole at the rear
of the front hanger bracket on
each side rail can be used for this
measurement. With either method
of measuring, distances should be
equal within i/g in. of each other.
A distance variation greater than
this amount indicates the axle is
out of line with the frame and
front wheels. This can be corrected
by replacing the center bolt or
tightening the U-bolt.

THE END. NOW TURN BACK TO PACE 54

Sales Movie Wins Award

*'Ya Gotta Let Em Know," an AP
Parts Corp. movie for dealer and
wholesaler meetings, was awarded
first place in the s^lcs promotion
category of the American Film Fes-
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National Visual Presentation Assn.
and the Sales Executive Club of
New York.

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Leading Automotive Manufacturers in July 1961 MOTOB

ADVERTISERS' INDEX

ThiM index is an editorial feature, maintained for the conremence of readers. It is not a
part of file advertisei^s contract and MOTOR assumes no responsibility for Us correctness.

A. C. Spark Plug Co. .10-11, 122-123

Airtex Automotive Div 174

Albertson & Co., Inc 168

Alemite Div.

Stewart-Warner 126-127

Allied Automotive Parts

Company 171, 173

American Grease Stick Company 137

American Hammered Div 103

Armstrong Rubber Company ... 16

Armstrong- Victor Division 5

Autolite Division 22-23

Baldwin Manufacturing Co., J. A. 17

Barbee Co., The 108

Bear Mfg. Co. r. 89

Bearf oot Airway Corporation . . . 156

Bishman Mfg. Co 168

Black & Decker Mfg. Co. . .62-63, 140
Blackhawk Hand Tools, The New

Britain Machine Co ^ . . ... 8

Briggs Shock Absorber Co. Div. .161

Chevrolet Motor Div 4, 82-83

Champion De Arment Tool Co. . . 143
Champion Spark Plug Co. . .106-107

Chicago Pneumatic Tool Co 91

Clevite Service, Inc 129

Commercial Credit Corp 105

Delco Brake Fluid 78

Delco-Harrison 67

Delco-Rochester 77

Detroit Aluminum & Brass Corp. . 158
Dill Manufacturing Company . . . 169
du Pont de Nemours &

Co., Inc., E. 1 18-19, 138-139

Durkee- Atwood Company 168

Duro Metal Products 95

Echlin Manufacturing Company. 94

Eis Automotive Corp 65

Everhot Products Company 154

Federal Mogul Service
Federal Mogul Engine Bearings 21

Federal Mogul Service 61

National Seal Div 125

Felt Products Mfg. Co 9

Fox Products Co 144

Fram Corporation

145, 146-147, 148-149, 150-151, 152

Gates Rubber Co., The 81

Gould-National Batteries, Inc. . . 20

Gray Company, Inc 130

Graymllls Corporation 162

Grey-Rock Div. of Raybestos-

Manhattan, Inc. . .109, 110-111, 112
Gumout Div., P^insylvania

Refining Co 114-115

Harley-Davidson Motor Co 159

Hastings Mfg. Co Covers 3 & 4

Heli-Coil Corporation 167

House Beautiful 24

Ideal Corporation 171

Indestro Manufacturing

Corporation 95

Ingersoll-Rand 131

Inland Mfg. Co. of Omaha 142

Kellogg- American

Div., Scaif e Company 135

Kem Manufacturing Co., Inc 108

Martin Filter Corporation 98-99

McQuay-Norris Mfg. Co 26-27

Minnesota Mining & Mfg. Co 25

Monroe Auto Equipment Co. . .30-31

Moog Industries, Inc 96-97

Mopar Parts and Accessories
Division, Chrysler Motors
Corporation 86-87

National Auto. Parts Assn 92-93

National Brake Block Corp 134

National Machine Works, Inc. . . .171

Neapco Products, Inc 140

Niehoff & Co., C. E. 132-133

P. & D. Mfg. Co 136

Pennzoil Company 12

Perfect Circle Corp Cover 2

Permatex Co., Inc. 1

Purolator Products, Inc 6-7

Quaker State Oil Refining Corp.. 121

Radiator Specialty Co 171

Raybestos Div.,

Raybestos-Manhattan Inc. ..14-15

Rinshed-Mason Co 13

Rotary Lift Division, Dover

Corporation 164

Schrader's Son, A 28

Sealed Power Corp 32

Snap-On Tools Corp. 165

Standard Motor Products, Inc. . . 3

Standard-Thomson Corp 166

Stewart- Warner,
Instrument Div 170

Thermoid Div., H. K. Porter Co.,
Inc 118-119

Thompson Ramo Wooldridge Inc. 85
Triple-A Specialty Company ...163

Tung-Sol Electric Inc 117

Tungsten Contact Mfg. Co 155

Union Carbide Consumer
Products Company, Division of
Union Carbide Corporation ... 29

United Motors Service Div.
67, 69, 70-71, 72-73, 74-75, 76, 77, 78

Valvoline Oil Company 157

Winona Tool Mfg. Co 156

Wolfs Head OU Refining Co.,
Inc 141

►

172

MOTOR, July 1961

AUGUST 1961

OF MlbHiGAN

AUG 25 ,1961

V Magazi

Cures for Stubborn Oil Leaks Page 58 Steel Battles Aluminum Page 42

Dealers Can Lick Inventories Page 38 End Cooling System Threats Page 54

Green News Section Page 33 • Index Page 2

The basic metal used in Perfect Circle rings is
specially selected for its active, spring-like
qualities. And, each ring is carefully engineered
to distribute its radial pressure properly for
maximum conformability, even in tapered and
out -of- round cylinders.

This radial- active design results in sustained
compression, less blow- by and positive oil control*

It's one of the many reasons why leading engine
and vehicle manufacturers, fleet operators, race
drivers and mechanics the world over prefer and
specify Perfect Circle piston rings.

For lasting performance, always install genuine
Perfect Circles — the rings the "pros" prefer.

NEW PC
VALVE SEALS

stop oil loss past
valve guides, reduce
valve sticking.
For superior
performance,
install PC Valve
Seals with
every ring
job

.4.>

* ^/SrON RJN08 • POWER SERVICE PRODUCTS

HAGeRSTOWN, INDIANA • DON MILLS, ONTARIO, CANADA

AUGUST 1961

Volume 116
Number 2

MOTOR

250 West 55th Street

New York 19, N. Y., U.S.A.

PLaza 7-5020 /

CLIFFORD S. BAILEY

Publisher

EDWARD FORD RICHARD £. DEEMS

Editor Prerident— Magazines Division

UERT LUND Detroit Editor PETER SILVERI Managing Editor WALTER O. KOEHLER Engineering Editor
WILUAM J. MORELAND Technical Editor BERT MILLS Washington Editor

HENRY J. LEE Art Editor
Publbhcd by Hearst Ck)rp.. RICHARD E. BERLIN, President

COVER Painted by Harry GofF
GREEN SECTION Late News as MOTOR Goes to Press

EDITORIAL Specialist or Generalist? 37

SERVICE fie Sure Primary Resistance Is Right 40

Correct Jacking Speeds Up Unitized Body Work 48

Offer Quality Front-End Service 50

Oil Plus Coolant Equals Trouble 54

Cures for Stubborn Oil Leaks 58

Factory Service Slants 64

Fix It 72

Dealers Can Lick Inventory Challenge 38

Salesmen Must Be Prepared to Sell 44

Cleans Up on Air Cleaners 46

Cap Says "Get Service Costs Down" 52

Spot a Sale in One Second 57

DESIGN DEVELOPMENTS Steel, Aluminum Battle for Car Makers' Favor 42

MANAGEMENT

DEPARTMENTS

What Detroit Is Thinking . . 41

Capital Close-Ups 47

As Engineers See It 51

Cartoons 56

How's Business? 60

What Caused This? 66

How Would You Fix It? . . . 78

Is It Legal? 82

News for Jobbers 84

Things to Come 94

Quick Service Specifications 96

Mechanical Specifications . . 98

New Products 104

U.S. Vehicle Sales 138

Imported Vehicle Sales 139

Can You Name It? 162

NDEX OF ADVERTISEMENTS

182

ADVERTISING REPRESENTATIVES

K. L. Geelhood, Advertising Manager

GUbert W. H. Robey Richard S. Daley Wayne D. Mayfield

Drake Ray D. Moore 803-4 New Center Bldg. 1836 Euclid Ave.

50 West 55th St. 11 N. Wacker Dr. Detroit 2, Mich. Cleveland 15. Ohio

lew York 19, N. Y. Chicago 6, 111. TRinity 12230 SUpcrior 11 177

Laza 7-5020 FRanklin 2-0640

James C. Galloway and Co.
6535 Wilshire Blvd.
Los Angeles 48, Cal.
OLive 5-3223

MOTOR

Al'^i

MOTOR if publUh«d monthly by th« HEARST CORPORATION, 250 W«st 55th St.. N«w York 19. N. Y.. U.S.A. Richard E.
Btrlin, Pr«ftid«nt; G^org^ H«orst, Vic« Pr«sid«nt' Richard E. D««ms, Ex«cutiv« Vic« Pr«sid«nt of Magaxin«t; Fr«d Ltwis, Vict
President and General Manager of Magazines: Robert F. MacLeod. Vice President for Advertising; John R. Miller, Vice Presi-
dent for Circulation; Clifford S. Bailey. Vice President for MOTOR; G. O. Marlcuson. Vice President and Treasurer: R. F.
McCauley. Secretary. ® 1961 by the Hearst Corporation, all rights reserved. Cable address DICREDEEMS NEW YORK.
Second-class postage paid at New York. N.Y.. and at additional mailing offices. Printed in U. S. A. Price per copy, 50 cents;
subscriptions, payaole in advance. |4 for one year; $7 for two years; Canada, $5 for one year; foreign countries. $7 for one
year. For change of address, give old address as well as new. with postal zone number if any, and allow five weeks for change
to become effective. Unsolicited manuscripts and illustrations cannot be returned unleu accompanied by full return postoge.

NOTICE TO POSTMASTER:

Please send notifications regarding undelivtrobit mogoxlnos to MOTOR, 250 West 55th St., New York 19. N. Y.

USE THE FULL PERMATEX LINE

You won't see these products
in a supermarket because
only you sell Perma ten
Chemical Product

M4S^ ne TMS 'T^OcMeSOO^MiL /

COI

ANY, INC.

300 Broadway, Huntington Station, L I., New York
Factorits: Brooklyn 35, N. Y. • Kansas City 15, Kansas

MOTOR, August 1961

MOTOR

AS I I'l III III I GOES TO PRESS

Last-Minute News . . What It Means . . What's Ahead

Retailers Encouraged While new car sales last month were
By Trade of Black Ink not exactly exciting, a good many

dealers ended the month with a bit
of black ink showing on the books • This was encouraging in
view of the expected summer doldriims and the disappointing
sales in the first 10 dayse Some dealers now think it possi-
ble to go through the third quarter with a profit, to finish
the year with money in the bank, feats that seemed fantastic
during last winter *8 bleak days and in early springs

August Production This month* s production of new passenger
To Be Cut in HaTT cars is scheduled at about half the July

totals The August goal is 175^000 units
of which about 1|0,000 will be 1961U, laostly Ford and Chev-
rolet • This compares with the July output of 1|01,000 cars^
Barring labor trouble, the September rate will be pushed up
to about 500,000 units, all of them 1962* s«

Sales Push Ahead One of the cheering notes last month was
or Year-Ago Total the fact that sales added up to U35fOOO,

not a record-breaking total but substan-
tially ahead of July, I960, when sales dropped sharply to
an unexpected 1|10,000« Neither factories nor dealers were
disappointed with last month* s performance •

Mfcke Better Deals Dealers making a profit can thank the
Aa Stocks Shrink gradually melting inventories of 1961

cars« Under less pressure, they can af*
ford to wait for better deals • Discounting occurs but not to
the same extent as in previous years • Last month peeled U0,»
000 cars off dealer stocks, which stood at 665fOOO units on
Aug« 1« With no production of 196r*s this month, further re-
duction can be expected^ Dealers will have about two weeks
in Septeinber before new model announcements •

Demand Still Strong Not unexpectedly, the used car trade
For Used Compacts has turned soft in most areas • Sales

are down, inventories up^ As in previ-
ous years, many used car buyers are shopping new car sales-
rooms in search of clean-up bargains* Others are waiting un«
til 196l^s are being traded in on 1962* s« Prices are slight-
ly lower, except on compact models for which the demand con-
tinues to run well ahead of supply*

MOTOR, August 1961 ^^

Chrysler still Seeks
Outs ide Exeout lyes

Election of Lynn A* Towns end
as president of Chrysler has
not stilled Detroit reports the
company is seeking outside for
executive manpower ^ either as
aide to the new president or to
direct his activities • Uhder
long-standing Chrysler policy^
the board chairman directs pol*
icy and that office has been
left vacant •

Chances of Finance
Disclosure BlllHgnria

It looks as if TOe two«*year
effort of Senator Paul Douglas
to gain enactment of his bill
(S. I7I1.O) to require full dls-
closure of finance charges will
stretch Into a third year* Un*
less Congress continues in ses«»
cion longer than now expected
there will not be time for even
the Senate to act this year*
The Senate banking subcommittee
has at least one more hearing
planned later this fall*

Tardy D^ J^ j-^ f ^^^f g
Seen for 1962 Models

Although dealers will shortly
have a full complement of show-
room samples of 1962 models^ it
may take two to four months to
fill orders for some vehicles*
New additions invariably pre-
sent problems in production and
this year's entries, assembly
planners say, will be no excep«>
tlon* With availability lirni-
ted, dealers will have to per-
suade prospects to put up sub-
stantial deposits as a hedge
against their going elsewhere*

Prices to Hold
On Popular Models

Report from car company in-
siders Is that factory econo-
mists have won out in an argu-
ment with costing departments
on what direction prices should
take on new models* Economists
voted against a price boost on

the grounds that car buyers are
skittish enough without hitting
them with higher tags* Cost es-
tlmators took the position that
increases in costs Justify a
nominal hike in prices* Some da
luxe cars may go up, but breads
winner models are seen holding
steady at 1961 levels*

Auto Union to Ask
Washington ' s Help

Beginning the morning of Aug*
20, car makers and the United
Auto Workers will settle down
to serious negotiations on a
new labor contract* Everything
up to now has been in the na-
ture of preliminary skirmish-
ing* Pattern from here on is
not hard to guess* Union will
accept the Industry's top offer
and then appeal to Washington
to step into the talks*

Inventory Headache
Varies with Dealer

Wide variance in inventories
of dealers handling identical
brands points up the need for
Inqprovement in new car distri-
bution, one of the National Au-
tomobile Dealers Assn.'s sev-
eral goals* Although the total
Inventory tally is favorable,
situation among individual re-
tailers is uneven, with some
outlets crammed to the wall
while others report shortages*
One reason for the Imbalance is
that factories fail to weigh
local economic conditions when
shipping cars to dealers*

Factories to Ration
New Makes In Fall

For the first time since the
Korean War, car makers will re-
sort to rationing this fall^
Dealers have been notified they
will be limited to three or
fovir units per month on certain
models (new makes of cars and
new body styles) until late in
November or mid-December* Re-
calling criticism by both cus-

KOTOR, August 1961

tomer and dealer In other years
when new offerings were rushed
throtigh with defective conqpo*
nents^ factories want a chance
to test production models be«i
fore opening up full blasts

Chrysler Pull«»Slge
cars to Show Qaln^

A car that was not even con«>
sldered a contender for sales
honors when 1961 models were
announced last fall will hang
up an inqpresslve victory next
month* Vhen the count comes In
on 1961 model sales, the Chrys-
ler brand will have registered
more deliveries of standard-
slse vehicles than In the pre-^
vloua model year, an aohleve«i
ment not equaled by any other
conventional else car« Such a
showing belles the claim from
some quarters that the full*
slse car Is a dead ltem«

Not All Dealers
Happy with 19bg*s

Informal poiiTf dealers In
Detroit for previews foimd most
of them pleased with new mod-
els • Some retailers feel that
Industry Is making a mistake In
overdressing the cars and lard-
ing on chrome, a throwback to a
styling gimmick of five years

ago« Dealers also express the
opinion that, with more models
than ever before, it will be
difficult to do a volume busi-
ness in any one line«

Factories to Push
Ijaxurj Congacta

Dealers can expect plenty of
pressure to push luxury com-
pacts in the new model year«
Other producers want to dupli-
cate Chevrolet's ahowing with
its premium-prioe Corvair Mon-
2a« This version has been gar-
nering almost half of Corvair 's
business • Luxury editions pro-
duce fatter profit for facto-
ries, hence the pressure will
be on dealers to deliver more
of the more expensive models*

QM> Chrysler to Test
Rivals for T-BljFiT

Both GH and Chrysler aeem to
have hit on the same strategy
for measuring the market for
cars to compete with Thunder-
bird • Both firms will seek to
test demand by inserting highly
dressed, high-priced products
in their regular lines in the
fall* The cars will not hit the
T-Bird straight on, because
they will not be divorced from
parent lines*

Brief but Reports that the Big 2 might discontinue certain of
Intportant their standard- size products are without foundation
••••Buick's Special, which got off to a slow start
compared with its compact counterparts at Pontlac and Oldsmobile,
is now selling at the same rate or slightly better than Tempest
and F-85«*« •Clean-up of *6l models has been surprisingly free of
wild-eyed advertising, excluding habitual violators who run ras-
zle-dazzle year *round««%.?ord is unhappy with foreign contractors
involved in pre-production work on its minlcar. Cardinal* Bungling
by suppliers could delay the vehicle imtil late summer of next
year*««»?ontiac will drop one series for *62, replace it with a
new luxury car* •••Sales of compacts, now nearlng 38 per cent of
the total market, are expected to bite off at least kO per cent by
year's end^^ ••Dealer who complained to a factory official that mix
of models has grown so large that he is unable to finance a repre-
sentative stock was told he should find a secondary source of fi-
nancial assistance **so you can carry more models***

MOTOR, August 1961

Demand for Service
Skips Sunmer Lull

Running contrary to the usual seasonal pat*
tern^ the demand for service and repairs made
a comeback In July after an unexpected dip In
June and gave every Indication that It would remain strong during
this Bionth* Heavier vork was not so plentiful as some garages and
service departments would have liked but the volume of lighter
work more than offset this lack* In most cases » July volume sur*
passed June's and for a good many shops It was higher than for the
same month last year« Car dealers and garagemen who extend credit
on service work report collections slow but not desperate • The
outlook Is considered by most shops to be encouraging •

Jobbers* Sales

Head Up AgaJ
After the

^aln

'7une sllde-off In
sales ^ idiolesalers * volume dur-
ing July showed a gratifying
Increase* In many cases ^ sales
topped July of last year when
the I960 boom first began to
lose steam* They would be bet-
ter stlllt some Jobbers say^ If
repairmen could be Induced to
bring their stocks up to nor*
mal* The only real complaint ^
thought Is that collections are
gradually' getting tougher*

Parts Makers' First
Half Tops 1960 Marg

Parts and equipment makers
did more business In the first
half of this year than In the
like period of 1960^ according
to the Motor and Equipment Man-
ufacturers Assn* Companies re-
porting sold 7*53 per cent more
goods In the first half of 1961
than last year* The gain was
shared by every category ^ al«
though equipment makers showed
the smallest gain* Sales In
second quarter topped the first
quarter by 7«3 per cent*

New Ford Brands
Three Months Off

Ford's new mTd-slze series -
one for Ford Division, another
for Lincoln-Mercury retailers -
will not go into production un-
til after the cozqpany's estab-
lished nameplates have -bowed*
This puts an October-November
date on dealer shipments*

^^^!^-^^?- Exclusive
On QM's V-fe Engine

Bulck reportedly has an ex-
clusive for at least one year
on GM*s new V-6 engine and will
not share the plant with P-85
and Tempest before 1963 models ,
if then* The other 6M divisions
might offer the plant as an op-
tion a year from now, depending
on Bulck* s experience with lt«

Price Overlap in 1962
To Be Worst in Years

Upcoming model year will see
still more crowding of car pri-
ces, instead of the improvement
hoped for by dealers* Area of
neak competition will be in the
|2,l4.00 to #2,800 range, where
the new senior compacts will be
pegged* Overlapping of prices
in this area now surpasses sit-
uation that existed in the old
medium-price market when compe-
tition was at its fiercest*

Car Leasing Firms*
Views Sway"petrolt

Leasing firms, long ignored
by Detroit, are beginning to
exest considerable influence on
factories* Car makers have re-
cently discovered that recom-
mendations or product criticism
by leasing concerns can have a
decided effect on sales* Facto-
ries do not pay much heed to
suggestions from lease opera-
tors on styling, but they lis-
ten with respect when rental
firms complain of engineering
or service shortcomings*

MOTOR, August 1961

MoTSR

EauXAJU^

specialist or Generalist?

It is hardly a ripple as yet, but the makings of a possible new
wave are to be noticed in the automotive service field.

For several years, the tide has been running strongly toward
specialization. This was perhaps inevitable in face of the tre-
mendous growth in vehicle population. For the first time, it
seemed possible for a shop to limit its efforts to one class of work
and still get sufficient volume to make a living. Specialization
then opened the door to chains, a fact that spread consternation
among independent garages.

One-job shops soon ran into difficulties. The general repair
shops— generalists as opposed to specialists— fought back, and
even the specialty chains soon found they had to broaden the
types of service they offered.

Now among many successful independent shops the convic-
tion is growing that broader appeal— a wider variety of services
—is the way to attract more customers. Repairmen can expect
to see owners of modern cars less often than they did the owners
of 1950 or even 1955 cars, because today's vehicles need service
less often. The logical thing to do, if owners make fewer calls
on shops, is to bid for more customers. Some thoughtful garage-
men believe the way to do this is to offer a full range of repair
service— as near complete, one-stop service— as possible.

Getting back into general repair work will take courage for
shops thoroughly imbued with the idea of specialization. In all
cases, it requires caution. It would do more harm than good to
fit out a shop to handle any and every kind of repairs and then
have the equipment stand idle because the expected volume of
work failed to develop.

The idea, though, is fascinating. It may be the sensible way
to offset the less frequent contacts a shop has with the owners of
late-model cars.

EDWARD FORD
Editor

TOR, August 1961

'Kn

Dealers Can

By Robert Lund

Detroit Editor of MOTOR

Unless automobile dealers do somethfng more poiii-
tivc than grou^sC about factory (orciiij^ of cars, the new
model year that gets under way next month will see
an even more crucial build-up of inventory than the
hulking stockpile that depressed profits this year.

1 he one sure way of holding stocks at a reasonable
level is, of course^ for dealers to order less merchan-
dise. Factories say this is cutting ofl a finger to cure a
hangnaiL Dealers need more merchandise, not less,
faciory savants argue, bec;iuse of (he increased num-
ber of models being produced.

The idea is sound enough, if you overlook the fact
that excessive inventory stifles dealer profits. Word
gets around that stocks are heavy, dealers themselves
get anxious to unload and profits suffer.

Additionally, the cost of financing inventory eats
into earnings, taking a heavy cut of profit dealers
could keep for themselves if they were not required
to carry such staggering stocks. (See June issue of
MOTOR Magazine, page 38, for an analysis of how
inventory expense drains profit.)

As factories further increase the multiplicity of

makes in the next model year, the tendency will b^
for dealers to order si ill more stock. Tints, the invcn
tory overflow will continue. And it could get nmh
worse.

The reason dealers find themselves overstocked is
obvious enough. Most merchants order for in%'enton\
rather than ordering specific cars for sjiecific cus
tomers. This being the case, the only way dealers can
avoid fjeing smothered by the cost of maintaining
oversi/e ifivcnioricN-and still conic* out ^vilh a pr<'^
-is by selling oft the shelf, selling more cu^iiomer.
of stock and not on special order- .

In selling on special order and folding ^^^^'^^^^
at the same time, dealers create a ^^^^^^\ j \\u spe-
against their chance of making a t>^^^^^^ ^^ \iovm.
cial orders should go up when in^^^^ special order
Conversely, when inventories ar^ _^P' ^^^ ^^^ \^\
should go down. The reason ret:»^^^^^^^^^^^Yve^Yva
inventory trouble in recent years ^J^ ^.^y> rate ol ^
tried to combine high stocks wi^ ■- ^ ^

Yvigtv

Lick Inventory Challenge

Selling off the shelf, as this timely article explains,
provides only sensible solution to problem of how car
merchants can hold large stocks and still turn a profit

Ketailers who try to force sales by stocking all models
could find themselves in an embarrassing, costly hole

cial orders. Put the two together and the result is a
car surplus.

Why settle for the navy blue job on the floor, the
customer reasons, if the dealer will special order a
duplicate in sky blue? Thus, inventory gathers dust.
When the navy blue number is eventually sold, it will
not return as much profit, if any, as its special-order
counterpart because most of its potential profit will
have been consumed by interest on floor planning
and the other expenses involved in keeping a car in
stock.

Dealers are not in a position to stem the Niagara
of models pouring out of Detroit. And, despite their
complaints of "too many new models," they show no
inclination to pull back on inventories. With more
models than ever before in the next model run, sell-
ing off the shelf offers the only answer to the question
of how dealers can hold high inventories and still
make money.

The first rule of selling out of inventory is the first

rule of retailing: Order only what you can sell. Nat-
urally, no dealer intentionally orders cars he cannot
sell. But many merchants do load themselves up with
slow-selling merchandise, cars for which they have
few calls, off-beat color combinations, seasonal novel-
ties on which the factory has shaved the price (be-
ware the factory bargain!) and other oddities.

If a dealer insists on carrying big banks of inven-
tory, why not limit the load to the most popular num-
bers in the line? As long as dealers are buying for in-
ventory and not with specific prospects in mind, why
stock special-order merchandise?

Selling off the floor begins with sound inventory
practice. All that amounts to is ordering models that
will appeal to the widest number of prospects.

The foregoing also applies to accessories and other
options. By consulting his records, a dealer should be
able to gauge how many buyers will want automatic
transmissions, radios, heaters and other extras.

In buying for stock, it is usually to the dealer's ad-
vantage to under-order on accessories, rather than
over-order. Most top selling [continued on page 155

'i^^

Be Sure Primary Resistance

These procedures will help you check and, when neces-
sary, replace the new wires used in most 1960-61 cars

Ohmmeter leads are connected to coil and igni-
tion switch to obtain direct reading of resis-
tance on Buicks, Cadillacs and Studebakers

low resistance to aid starting. The resistor becomes
extremely hot when the engine runs. This increases
the resistance and reduces the current flow across the
points. The sf)ecial resistance wire is approximately
5 to 6 ft. long and is made of stainless steel or a special
alloy, plastic-coated and covered with a glass braid.
There is a relatively small temperature rise and the
resistance wire is switched out of the circuit for starl-
ing and back in again for running.

Test procedures for the new resistance wires are
simple. An ohmmeter can be used to take a direct
reading of the wire's resistance. A voltmeter can also
be used, in most cases, to measure voltage drop
across the circuit, or voltage available at the primary
input to the coil. Test recommendations vary with
the different cars.

In 1960-61 Fords and Falcons, check the voltage
drop across the resistance wire. To do this, conned
one voltmeter lead to the accessory terminal on the
ignition switch, and the other lead to the primary in-
put terminal on the coil. Connect a jumper lead be-
tween the primary output terminal on the coil and
ground. Be sure all accessories and lights are off b^
fore turning pn the ignition switch. If the voltmeter

By William J. Moreland

Technical Editor of MOTOR

L he special resistance wires used in the primary
ignition circuits in most 1960-61 cars are new. And
like most new things, they require different test and
replacement procedures.

If all is not right with primary circuit resistors—
whether they be the old block-type ballast or the new
—the car owner will encounter a variety of woes. For,
as every repairman knows, excessive primary resist-
ance reduces coil output and results in poor per-
formance. Too little resistance, on the other hand,
will permit an excessively high current to flow across
the distributor breaker points, causing the points to
arc and burn.

The special resistance wire used on most 1960-61
Ford, General Motors and Studebaker-Packard cars,
and on some 1959 models, is contained in the regular
wiring harness. Besides the difference in appearance,
there is a difference in the way the two resistances
work.

The block-type ballast resistor, when cold, has a

To measure voltage drop on Lincoln, Mercu-
ry and Comet cars, voltmeter leads are connect-
ed to the battery and coil positive terminals

MOTOR, August 1961

Right

RESISTANCE

is 6.6 volts or less, the resistance wire is satis-
I£ it is higher than 6.6 volts, replace the re-
wire.

►60-61 Lincoln, Mercury and Comet, measure
age drop in the primary circuit between the
and coil. Connect one voltmeter lead to the
post on the battery and the other lead to the
rminal on the coil. Connect a jumper from
lary output terminal on the coil to ground,
e ignition switch on and the ignition circuit
al operating temperature, the voltmeter read-
Id be not more than 7.0 volts, or less than 5.5

drop exceeds 7.0 volts, check back through
lary circuit to determine the point of high
e. The allowable drop across the resistance
>.5 to 6.5 volts. The drop across the rest of
lary, not including the resistance wire, should
red .5 volts.
59-61 Chevrolet, 1960 [continued on page 172

GROUND

To determine voltage available on Chevrolets,
Oldsmobiles and Pontiacs, voltmeter leads are
connected to coil input terminal and ground

What Detroit Is Thinking

By Robert Lund

Detroit Editor of MOTOR

from a new source, Chrysler Div.'s $3,000 Newport
series, but this maker's products are still regarded as
luxury vehicles, not medium-priced cars, by most
motorists.

Word now is that Buick, long a rival of Oldsmo-
bile, will go the Pontiac route in 1962. Like Pontiac,
Buick will seek to attract a younger age group. Buick,
imd other competitors, too, will continue to turn out
cars in the Oldsmobile class, but they will direct their
big guns elsewhere, leaving Oldsmobile a clear field
with middle-aged, high middle income customers.

In a way, Oldsmobile is in a situation similar to
the position American Motors was in a few years
back. At that time AM had the compact field to itself
—and prospered accordingly. But it didn't take long
for other producers to jump on the bandwagon. And
if Oldsmobile has a fat year in 1962, the competition
will be back in 1963.

Strong Dealer Following

One of the pluses Clare E. Briggs is said to have
had going for him in winning the No. 1 post in the
merger of Chrysler and Plymouth divisions under a
central management is a [continued on page 168

Medium Price Field Shrinks

•nee crowded medium price field, hardly a
of its old self of a few years ago when every
r except Cadillac had an entry in it, is ex-
3 narrow down still more in the new model
• a result, dealers holding the Oldsmoile
; may have this area of the market all to
es.

lobile has had no serious competition from
1 Chrysler since last year when Mercury and
Topped to a lower price notch and De Soto
ut. The GM division has felt some pressure

R, August 1961

Steel, Aluminum Battle

Long-simmering rivalry has erupted into
advertising and publicity shooting war as
one industry fights to hold, the other to
gain, rich market oflFered by automobiles

Bright metars weight advantage is dramatized in this picture from alumi-
num maker. Aluminum cylinder block weighs 90 lb. and cast iron 220 lb.

A.ggressive promotion of their products by alumi-
num companies has finally shaken the giant steel in-
dustry out of its complacency. Ever since World War
II, representatives of various aluminum producers
have been camping on the doorsteps of automobile
manufacturers, armed with suggestions for new ap-
plications of the lightweight metal.

Their persistence has paid off to such an extent
that the average amount of aluminum per car
reached an all-time high of 62.8 lb. in 1961 models.
The automotive industry now is second only to build-
ing construction as a consumer of aluminum, ac-
counting for 200,000 tons a year, or about 10 per
cent of total production.

Despite the inroads of aluminum, suppliers of iron
and steel for years showed no outward signs of con-
cern. Car factories continued to use about 14,000,-
000 tons of steel a year. Steel still accounts for ap-
proximately 65 per cent of the weight of a typical
car, while another 19 per cent is iron. Barely 2 per
cent is aluminum.

Two major developments alerted iron and steel
suppliers to the possibility of serious trouble ahead.

Aluminum needs fewer machining operations, say
its makers. Oil pump housing (left) is 85 per
cent finished. Machining cast-iron unit (right)
will account for 85 per cent of part's final cost

The first was the aluminum engine, which replaced
the biggest chunk of iron in the automobile. This
change created a double threat. If aluminum engines
were widely adopted, not only would the industry's
consumption of iron be sharply reduced, but much
of the foundry equipment used by the car factories
themselves would become obsolete.

The second big scare for the steel industry was the
introduction of an experimental aluminum bumper,
which was tested extensively by a number of auto-
mobile companies. At least two makers seriously con-
sidered it as a standard production item. Steel execu-
tives, threatened with the loss of an estimated $40,-
000,000 market, decided the time for action had come.

The first direct action was the offer to at least one

for Car Makers' Favor

By Walter O. Koehler

Engineering Editor of MOTOR

car factory to supply a stronger, lighter steel for
bumpers at the same price they were paying for con-
ventional stock. As a result, the manufacturer de-
cided not to use aluminum bumpers.

Next, officials of Great Lakes Steel Corp., the
country's largest producer of steel for bumpers, held
a press conference. Before an audience of magazine,
newspaper, wire service and TV reporters, they fired
shotgun blasts at steel and aluminum bumpers to
simulate the action of gravel being thrown up by
other vehicles. While the aluminum bumper was
dented, the surface of the steel bumf)er showed only
slight pock marks.

Both types were then mounted on the front ends
of small plant-trucks. When the two trucks pushed
against each other, the aluminum bumper collapsed.
Finally, both bumpers were dipped in a hot cleaning
solution, said to be of the same tyf)e used by car
washing establishments. Both the surface finish and
the base metal of the aluminum bumper were dam-
aged, while the steel bumper showed no ill effects.

At the same press conference, Great Lakes Steel an-
nounced a hard-hitting advertising campaign to pub-
licize the advantages of steel for bumpers.

Aluminum suppliers, of course, are not about to
cease their efforts to break into this lucrative market.
A spokesman for Reynolds Metals Co. claims that
the extruded aluminum bumper, a different type

Steel's cormsinn resistance is superior to alumi-
num, reads message accompanying this publicity
picture. In tests bumpers are dipped in what is
said to be typical car-wash cleaning solution

from the one used in the Great Lakes demonstration,
is 50 per cent lighter, yet stronger than steel, because
metal thickness can be varied. Heavier sections are
located where maximum strength is needed to resist
impacts and jacking stresses.

To the charge that aluminum bumpers lack the
durability of steel, proponents of the light metal reply
that intercity buses have been using them for nearly
15 years. While aluminum companies acknowledge
a setback in their drive for a portion of the bumper
market, they predict that one car maker will swing
over in 1963.

By contrast, the aluminum engine has already
gained a foothold. Corvair, Buick Special, Oldsmo-
bile F-85, Pontiac Tempest, Rambler, Dodge and
Plymouth now offer aluminum powerplants as stand-
ard or optional equipment. Production of the die-
cast cylinder blocks used by Rambler and the two
Chrysler Corp. divisions will reportedly be expanded
to provide wider availability [continued on page 140

In another picture sent out by steel
firm, steel bumper (right) has collided
with one of aluminum (left). Steel
bumper, naturally, won the contest

v*>

Like a student who bones up before a big examination, new car
salesman must map out next day*s activity the night before

Salesmen Must Be Prepared

They can get ready to answer opportunity's
knock, this dealer declares, by arming them-
selves with more knowledge of cars and buyers

By Harlan A. Klepfer,

KUpfer Brothers, Inc, Buffalo, N. Y.

xjefore a lawyer will enter a courtroom he'll re-
search and prepare his case. A student seeking a pass-
ing grade will study well in advance of the big exami-
nation. In fact, in all areas of successful human en-
deavor, preparation precedes action.

The new car salesmen, no matter how many years
he has been in the business, is no exception. He, too,
must prepare today for tomorrow's selling.

First, he must know what tomorrow's assignment is
before he can prepare for it. The best way to do this
is to make a written plan or schedule of the next

day's work. This will be his assignment to study and
prepare for.

When should this plan be made? The best time is
just before the salesman leaves for home at night.
All notes, messages and correspondence that have
been received during that day should be consolidated.
The schedules of the previous day or two are then
checked for any unfinished deals and these are added
to the list.

The following day can be divided into suitable
work periods. After marking off hours to be spent on
the sales floor, the salesman should arrange his work
sheet in the order that will be convenient for him-
self and his customers.

He must plan the route he is going to cover for out-

MOTOR. August 1961

side calls, figuring enough time for necessary paper
work, such as sending out mailing pieces, birthday
cards, letters and personal "thank you" notes to cus-
tomers who have taken delivery of cars the day before.

Part of the salesman's preparation for selling is to
go through his personal index file of owners and
prospects that have been carried forward to be con-
tacted "next month." Tomorrow might be the right
time for such con tact I

Most important of all, the salesman must mark
down on his work sheet appointments for demonstra-
tions and deliveries.

Schedule Can Be Flexible

Now, it isn't necessary for a man to stick rigidly to
this daily work plan if something important unex-
pectedly crops up. The principal purpose of schedul-
ing tomorrow's work is to help a man arrange his
time in a profitable and useful manner.

After having planned his next day's work, a sales-
man will automatically think about it on his way
home. And as he thinks about it, ideas will come to
him that will help the next day.

It is like knowing you have to make a speech at the
end of the week. You start on Monday to think about
what you are going to say and by the time Friday
rolls around you have thought of many things dur-
ing the week that you can use in your speech. If, on
the other hand, you learn that you have to make a
speech five minutes before you are to step on the
stage, you can never go before the audience as well

stock, but is in the shop being made ready for dispfay,
don't tell the prospect to come right down with his
wife. Tell him you know of just such a car that is
coming in a day or two and that it is well worth wait-
ing for. Then call back and invite him, his wife and
family down to see it when you know it will be ready
to show.

I suggest this because virtually all women and most
men cannot get enthused over a dirty car that has the
hood up, parts missing and perhaps two wheels off.
They just can't visualize how nice it will look when
the work is finished.

Once the date is made to show the car, the salesman
can start preparing for the sale. He should put a "red
tag" on the car and mark the inventory card so the
car doesn't get away from him. Moreover, he must
follow the car's progress through the shop so it will
be ready on time and that he will have a chance to
drive it himself to be sure that everything is right for
the demonstration. As we all know, nothing ruins a
sale faster than an unsatisfactory demonstration.

Part of the salesmen's preparation should be de-
voted to making sure he will be able to find a set of
dealer plates, that the battery is charged and there is
plenty of gas in the car. He should start the engine
and see if the lifters run quietly, and check the car
over so the light switch or door handle won't pull off
in the customer's hand. It just takes a few "goofs"
like these to throw a salesman off stride and to make
him lose confidence and enthusiasm. Pretty soon he
finds himself apologizing for instead of selling the car.

Another part of a sales- [continued on page 160

to Sell

prepared, or as confident, as you would be with a
well thought-out presentation. Hence, the more
thought given to tomorrow's selling, the easier it will
be to assume the leadership in the presentation and
in closing the sale.

In preparing for an appointment with a prospect,
ir pays to arrange a time when both the prospect and
his wife, or all the parties interested, can come in to-
gether. This, of course, will eliminate the "road
block" in the sale when he says, "Thank you, I'll be
back later. I can't sign anything unless 1 talk to my
wife first."

When the time for the appointment is set, it is
most important to have the car they want to see ready
for viewing. For example, when you receive a call
about a certain type car which you know you have in

Lack of advance planning invites grief,
this happens when salesman tries to in-
terest prospect in a car not made ready

MOTOR, August 1961

CLEANS UP ON AIR

A minimum of effort, coupled with a convincing
merchandising tactic, helps this station owner
sell as many as 50 to 60 new units every month

Xt is doubtful whether any motorist ever gives a sec-
ond thought to his air cleaner. It's there, under the
hood and right under his nose, but that is the extent
of it, as far as the customer is concerned.

By ignoring this vital accessory, the customer is in
eflEect relying upon his automotive service shop to
care for it and remind him when replacement time is
due. The shop that ignores air cleaners is leaving the
door wide open for another to walk in and make
the sale.

This state of affairs is fully known to and appreci-
ated by Fred Burch, operator of a service station in
Lawton, Okla. He and his employes consistently take
the sales offensive and, by doing so, rack up as many
as 50 to 60 new air filter sales every month of the year.

A heavy percentage of these sales— about four out
of five— can be traced to the car wash attendant and
the mechanic who does lubrication. Every time a car
comes into the shop for a wash or lube job, the air
filter is removed from the car and given to Burch to
check. He carries the ball from there.

Here, Fred Burch has placed customer's old
filter and a new one on testing device. When
light is turned on, customer sees the contrast

Of course, when a customer complains of carbu-
retor trouble, the first thing Burch does is to check
the air filter and he'll do so even if the customer says,
**I think it was only recently replaced or checked."
Their memory, he has found, is not too reliable when
it comes to air filters.

If Burch suspects there is a need for replacement,
he has a simple but highly convincing selling uctic
He invites the customer into his office and places the
old filter on a special air cleaner testing device and
turns on the light switch. Then he removes the old
one and places a new unit on the machine.

Makes Comparative Test

This comparative test is good in itself but Burdi
goes one step further. He makes a "layer cake" by
placing the old filter on the bottom and the new unit
on top of it. The old unit, nearest the light source
when the light is turned on, becomes a dark layer
while the new filter is a bright layer. The evidence
is incontestable and with a little
selling effort Burch convinces the
customer it's time to buy a new
air filter.

"The chances are," Burch
says, "that when a new air filter
isn't included in a tune-up, the
customer is going to come
bouncing back claiming his gas
mileage is still down.

"We explain to our customers
that an increase in gas mileage
pays for the new air filter in the
course of time. Inasmuch as the
customer will buy a new suit,
when he is told why, it's a mis-
take to overlook the sales op-
portunity. And, after all, it i*
one of the easiest TBA installs*
tions you can find and profit-
able, too."

A former mechanic at a local
Ford dealership for 11 consecu-
tive years before taking over the
station, Burch came to the co^'
elusion early in the game that ^^
he were to realize his TBA p^
tential, a mechanic would ha^^
to guide the sales of these hig*^'
jjrofit products.

MOTOR, August I96l

CLEANERS

"Without mechanics," Burch quickly points out,
"our TBA sales volume would drop off at least 70
per cent."

He added that more and more motorists are rely-
ing on mechanics— in whom they have confidence—
to advise them of their tire, battery and accessory
needs.

"Alert island attendants can push certain TBA
items," admits Burch. "But it's just as easy for them
to scare customers away with their over-selling tac-
tics."

Burch averages about 15 and 20 tune-ups a month
and just about every tune-up includes a new air filter.
His oil sales average about 25 cases a week. And a new
oil filter is sold along with 75 per cent of the oil
changes.

Gallonage at this eight-pump station averages
30,000 a month. Traffic is good and Burch and his
men constantly strive to build a steady TBA sales
volume. Their efforts have paid off where it counts—
at the cash register.

-^m

First step in selling process at Burch's, Law-
ton, Okla., is to remove air filter from car.
It is then given to owner Fred Burch to check

Capital
Close-Ups

By Bert Mills

Washington Editor of MOTOR

Expense Account Law Drafted

President Kennedy's program to crack down on ex-
pense account abuses by business men is in the process
of being watered down by Congress but an eventual
law tightening present restrictions is probable. Pas-
sage may not come until 1962, unless the current
Congressional session is prolonged well past Labor
Day. A tentative draft of a revised bill has been re-
vealed by the House Ways and Means Committee so
that reactions of business men can be obtained before
final passage. The automotive field has a special in-
terest because many of the **horrid examples" cited
by the administration involved car dealers who had
succeeded in writing off the costs of operating yachts.

As the proposal stands now, there won't be a law
banning yacht expenses but the amateur yachtsman
^ill bear the burden of proof to show a direct and
conaete business purpose. No longer will "creation

of good will" be accepted as sufficient reason for de-
ductibility of any entertainment expense. Exact rec-
ords, complete with names, dates, and places, will
have to be kept to justify all entertainment and travel
expense. Business gifts would be limited to $25 a year
per individual. The cost of a business lunch would
remain deductible, if reasonable and provable, but
not if in a cabaret.

Dues and fees paid to "any social, athletic or sport-
ing club or organization" would be a non-deductible
personal expense under the new plan. Kennedy's
proposed $30-a-day limit on travel expenses has been
scrapped, along with a $4-to-$7 ceiling on food or
drink tabs. Instead of the dollar limits, taxpayers
would be called upon to substantiate all such claims
in full detail as to time, place, and purpose. The
Treasury would be required to draft new and tighter
regulations to define what is "reasonable" as to
travel expenses. [continued on page 162

^OTOR. Aueust 1%1

1 Side impact on this 1960 Rambler American O After removal of quarter panel, a pull and ham-
damaged door, quarter and wheelhouse panels ^ mer are used to straighten wheelhouse panel

Correct Jacking Speeds Up
Unitized Body Work

Equipment and procedures shown here
save straightening time on compact car

y Sheet-metal screws are installed to align and O Rear of fender is first secured with clamps and
pull the f endor into position prior to welding sheet-metal screws and then welded into place

^QIH^H^^^^^^^^v^H^H

■

fe.^1

^^^^^^^1

^^^^^ s

^^^H

q Hole cut in inner panel lets jack bear against A As hydraulic jack exerts outward force, ham-
block to aid straightening of wheelhouse panel mer and dolly are used to level package shelf

C Jack is used to maintain alignment of body pil- A Hole cut in base of pillar admits pick so the
lar while welds to inner panel are reinforced crease in rocker panel can be straightened

Q Before parts are installed, new door is painted 1 Q With metal work completed, taillight parts
Here, holes are drilled to secure the channel are installed as final assembly operation begins

Offer Quality Front-End

A shop that can make good on its promise to cure
causes of poor handling and excessive tire wear
will face no customer shortage this time of year

If a dial indicator is not available, lateral or
radial runout can be checked with a pointer

With a summer of long, hard, high-speed driving
behind him, the average car owner is ripe for some
quality work on the front end and steering. Some-
times the owner is fully aware of the need and will
come in and ask to have the work done. Other times,
he has grown accustomed in the gradual change in
the way his car handles and is not bothered by it.

A shop can do the motorist— and itself— a favor
by pointing out the need if the car owner does not al-
ready realize it and then doing the thorough kind of
job that spells dependable handling under the tough-
er driving conditions ahead.

Customer complaints take many shapes. The shop
destined to make the most of the op|x>rtunity is the
one that can come up with the right answer.

Shimmy is a leading complaint but by no means the
only one. There are wheel tramp and tire thump
and excessive or unusual tire wear, hard steering,
excessive play in the steering linkage and, finally bad
shocks. All can be caused by hard usage and neglect
or both.

Of these faults, shimmy is probably most difficult to
tie down to a specific cause, since it may in many
cases be due to a combination of factors rather than
to one direct cause. While dynamically out-of-balance

In finger check, if there is movement between
hub and washer, bearings may be loose or worn

Positioning nut lock on Chrysler Corp. bearing
adjustment nut. End play must be to .003 in.

MOTOR, August 1961

Service

wheels and tires are the most common contributing
factor to high-speed shimmy in the 35 to 60 mph
range, an unbalanced wheel alone may not be the
sole cause. A combination of worn steering linkage
points, loose or worn wheel bearings or loose steer-
ing gear adjustments will make an out-of-balance
shimmy even more pronounced. Thus, when a set of
wheels is balanced, the parts should be checked be-
fore releasing the car to the owner, particularly if
the balance job was sold on the argument it would
cure a high-speed shimmy.

A high-speed tramp, or wheel hop, is usually
caused by statically unbalanced wheels in conjunc-
tion with weak shock absorbers or coil springs, or
loose shock or control-arm mountings. In severe
cases, this is indicated by cupping or depressions at
one or more points around the tire tread. Moreover,
the use of oversize tires has been found to cause
tramp in some cases because of the effect of the larger
tires* added weight on shock absorbers calibrated for
use with smaller tires.

Before any balancing job is performed, either on or

A 1961 Buick idler arm bracket is positioned.
Lower bolt must be 3 in. from top of idler arm

off the car, the inside of the wheel disk should be
wiped clean of mud or grease accumulation with a
wire brush. On cars equipped with brake drums
having radial cooling fins, [continued on page 164

As Eng^eers See It

Good Design Curbs Corrosion

Good design is the best way to keep corrosion
from getting a start in a modern truck, according to
C. O. Durbin, assistant managing engineer. Electro
Chemistry and Corrosion Dept., Chrysler Corp. The
same principles of corrosion prevention can also be
applied to passenger cars. Durbin described several
current problems and their solutions at the SAE Na-
tional Transportation Meeting.

During the last several years, the most serious cor-
rosion problem encountered in trucks involved elec-
trical components. Wires and connectors for tail- and

direction-signal lamps were mounted on the top of
the lower frame rail flanges. Wheel splash soon coat-
ed the connectors with dirt and de-icing salts. When
moisture and salt leaked into the connectors, current
was conducted into the frame.

In the case of a battery with a negative ground,
terminals are severely corroded. With a positive
ground, corrosion occurs at the frame. Because of
the large area of the frame, the rate of corrosion is
slow. However, current leakage can cause discharged
batteries.

Three solutions were considered. A coating of in-
sulated paint on the frame was ruled out because of
high cost. Sealed connectors were not believed to be
100 per cent effective. Wires and connectors were fi-
nally located on the lower side of the frame rail's top
flange.

To prevent corrosion of the body, the designer
should avoid ledges or horizontal flanges below floor
level, Durbin said. When flanges are required, they
should face away from the nearest wheel. Box sec-
tions and enclosed channels below the floor accumu-
late dirt and moisture. It is hard to apply protective
coatings in these areas, and they are virtually impos-
sible to inspect. When lapped joints are used in the
underbody, the opening of the joint should not be lo-
cated where it will pick up wheel splash.

MOTOR, August 1961

Laying the parts bills on Adelaide's desk, Dan said, "If Cap
can win an argument like that, maybe I better not start one"

Get Service Costs Down

One way to keep from losing a dol-
lar-conscious customer, says Cap
Moran, is to consider rebuilt parts

ijTrasping a handful of bills for factory parts, Adel-
aide Hunt, secretary-bookkeeper of Moran Motors,
Inc., glided out into the shop and went straight to the
glassed-in cage of Dan Jenkins, the service manager.

"That wasn't the quitting whistle I heard?" she
asked.

"No ma'am," said Dan, with a backward toss of his
head in the direction of the shop mechanics, "that
was the boys givin' you a vote of confidence."

"The things you don't read in the natural history
books!" said Adelaide. "Not a word about wolves be-
ing able to whistle."

"If it annoys you," said Dan, "I'll make 'em write 1
must not whistle' 50 times after we go off tonight."

"You'll do nothing of the kind. With that kind of
encouragement, I don't have to worry so much about
what I see in the mirror." She laid the bills on Dan's
desk. "Would you mind checking these? I have to
write a check today."

"I'll try. But this 's been a rugged day."

"Mr. Butterworth bothering you?"

Dan scratched his red crew cut. "No, not Lou,"
said Dan. "He don't bother me no more. He beats his

gums a lot and makes cracks that kind of get under
your skin sometimes, but I'm used to him."

"Anybody else giving you a bad time? If there is,
all you have to do is tell me and I'll give them a work-
ing over."

"I know you would, but I'm not sore at anybody
here. We're a pretty good family— a lot better than
some families I can think of. You ought to hear me
and that brother-in-law of mine goin' at it some-
times."

"Then exactly what is your trouble?" asked Adel-
aide.

"Customers."

"We can't get along without them."

"No," said Dan, "but we could sure get along with-
out all their griping about prices. It's gettin' worse,
too. They don't think nothing of goin' in hock for
three years for a car they can't begin to afford, but ask
'em a fair price for fixin' it and they're ready to scalp
you."

"You mean they don't come down with an attack
of thrift," said Adelaide, "until after they've bought a
new car."

"That's what I mean. If I was runnin' this country
—which I'm glad to say I ain't— I'd make it a crime for
anybody to buy anything they couldn't afford to have
fixed." Dan shoved the bills into a drawer.

"Now don't forget those bills," Adelaide admon-
ished him.

"I won't," said Dan. "I'll [continued on pace 177

MOTOR. August 1961

OA Shakes Up Officers

Millikin new president as ^escalator" is
discarded • • • Member services asked

>lution adopted at the sixth annual conven-
ich ended last month at St. Paul, brings the

consequent action, members of the Inde-
Garage Owners of America can look forward
ing more tangible help from the national
an in the past. Since the inception of the as-

in 1955, emphasis has been placed upon
g members.

ature of the member services to be developed
e suggested program was left to the board of

le first time at an IGOA convention, the
K>ke out on a design problem when it ap-
1 resolution calling upon automobile fac-
abandon the use of tempered glass. The case
lated glass was summed up in a later address
h J. Schmidt, president of the National Auto

Glass Dealers Assn.

)n of officers created more of a stir than nor-
len the nominating committee proposed not
two candidates for each of four offices. The
►r" on which officers advanced for the last
►f years was abandoned after George Milli-
ingstown, Ohio, moved up from first vice
t to president for 1961-62.

(Josh) Wilder, Nashville, the second vice
t, was thrown into competition with Art
lar Rapids, la., for first vice president. Fox,

president of the now defunct National Au-
! Maintenance Assn. and had served as secre-

PRESIDENT

George Millikin,

Youngstown, Ohio

tary-treasurer of IGOA for one year, won the contest
for the first vice presidency.

George A. Millinger, St. Louis, the third vice pres-
ident, was opposed by William McNaughton, St.
Paul, for the second vice presidency, but the latter
helped defeat himself when he failed to cast Minne-
sota's votes for himself.

John Breneman, Willow St., Pa., a long-time board
member, was elected third vice president over W. R.
Thompson, Miami.

Bryan Davis, Raleigh, N. C., was elected to the
place vacated by Fox as secretary-treasurer.

Asheville, N. C., was selected as the scene of next
year's convention. Jackson, [continued on page 153

FIRST

VICE PRESIDENTS.
SECOND

THIRD

SECRETARY-
TREASURER

^rt Fox

r Rapids, la.

George Millinger
St. Louis

John Breneman
Willow St., Pa.

Bryan Davis
Raleigh, N. C.

R, August 1961

^"^

Oil Plus Coolant Equals

These helpful hints tell how to trace a
cooling system leak and how to clean up
the mess to prevent a recurrence of damage

Cooling system is pressurized to find internal
coolant leaks. This is done after crankcase has
been drained, rocker covers and plugs removed

XLxperienced servicemen do not have to be told the
importance of detecting— and correcting— leaks of wa-
ter or antifreeze into the engine lubrication system.
With so many car owners driving the year round with
antifreeze in their radiators, damage may occur in
summer as well as winter.

Cooling system leaks, resulting in rapid contami-
nation of the lubricant, cause sludge, sticking hydrau-
lic valve lifters and corrosion of engine parts.

In extreme cases, sludge may block oil passages.
Gummy deposits formed by the oxidation of ethylene
glycol can cause engine seizure. An automatic trans-
mission may be badly damaged by coolant entering
the fluid through a leaking oil cooler.

Most repairmen are familiar with the telltale signs
of internal coolant leakage. Although there is no vis-
ible discharge, the radiator needs water frequently.

Fumes from the crankcase ventilating system become
more noticeable. The oil on the dipstick frequently
has a frothy, yellowish appearance. Black, gritty de
posits appear on the lower part of the stick, while the
upper portion may show signs of rust.

Once you have determined that coolant is getting
into the oil, the next step is to discover where it is
coming from. First drain the crankcase and leave the
drain plug out. Remove all spark plugs. Take off the
rocker-arm covers of an overhead valve engine or the
valve chamber cover of an L-head powerplant. Re
move the intake manifold and valve lifter chamber
cover of a V-8, if you can do so without disturbing
any cooling system connections.

Add water to the radiator until it reaches the proj>
er level in the top tank. Install a cooling-system
pressure tester in the radiator filler neck. Pressurize
the system to the maximum rating of the radiator
cap.

After the system has been pressurized for 30 min-
utes or more, examine the tops of the cylinder heads
and the inside of the valve-lifter chamber to see if
any coolant is escaping. Look for water or antifreeze
solution dripping from the crankcase drain. Turn the
engine over several times with the starter while
watching for water shooting from the spark-plug
ports.

The latter condition is the easiest to spot and cor-

After cylinder deposits have been loosened, so
vent is applied to valve stems. Engine is then <
run with mixture of solvent and oil in crankcase

MOTOR, August 1961

Trouble

Tea. A faulty head gasket is the most likely cause but
don't overlook the possibility of a cracked head. If
coolant drips from the crankcase, pull the oil pan to
find the leak. The techniques of repairing cracked
blocks and heads have been substantially improved
in the past few years, so check on the availability of
such service in your area before discarding the dam-
aged pwirt.

Once you have found and corrected the leak, it is
important to determine whether the oil contamina-
tion is due to water or antifreeze. Certain solvents are
specifically recommended for the removal of glycol-
based deposits.

Test for Glycol

Some oil company field engineers have been sup-
plied with kits enabling them to make chemical tests
for the presence of glycol in a sample of engine oil.
With some types of oil, correct interpretation of the
chemical reaction requires considerable experience.
Temperature of the solutions must be kept within the
recommended range. The chemicals deteriorate with
age, so it is necessary to replace them at intervals in-
dicated by dates on the bottles. For these reasons,
use of chemical detection kits has been confined to
trained personnel.

If glycol gets into the lubrication system, some of
its constituents oxidize at high temperature, forming
black, gummy deposits. In severe cases, these sticky
substances cause seizure of heavily loaded parts oper-
ating with close clearances. Piston pins which are
pressed into the rod may seize in the pistons, an oil
pump shaft may stick or a camshaft freeze.

Seizures due to glycol contamination usually occur

After wetting finger with water, rub it against
deposit on rocker arms or push rods. If coating
loosens and dissolves, contamination is glycol

Disconnecting transmission oil cooler lines. If
oil and water run out of connection when ra-
diator is pressurized, cooler must be replaced

at low temperatures. The engine may run normally
as long as it is hot but, as soon as it has cooled down,
the starter is unable to turn it over. It can sometimes
be started by circulating hot water through the cool-
ing system.

If the sticky deposits on rocker arms, push rods or
the top deck of the cylinder head are easily loosened
by water but are not affected by kerosene, they con-
tain glycol.

The most effective method of removing glycol-
based deposits is to tear down the engine completely
and wash all affected parts in hot water and soap or
detergent. Be sure the cause of leakage has been
corrected before reassembling the engine.

Cleans Lube System

In many cases, contaminants can be removed with-
out taking the engine apart by cleaning the lubri-
cation system with a prepared solution containing
suitable solvent.

If the engine will run, bring it up to normal oper-
ating temperature, then immediately drain the crank-
case. Remove the oil-filter cartridge, clean out the
case and install a new filter. Fill the crankcase to the
proper level with a mixture of solvent and SAE 10
engine oil.

With the car outdoors, run the engine at a fast idle
for 30 minutes to an hour. Check the rocker arms to
be sure they are receiving proper lubrication. Stop
the engine and drain the solution from the crankcase.
Remove the filter cartridge and swab out the case.
Reinstall the same cartridge [continued on page 150

MOTOR, August 1961

"Well, at least, George, we'll
be in the Evening News!"

CRASH PROGRAMS »,

Graham Hunter

"Darn it! That's the SECOND one that got away!"

'*WHAT NEXT! The Country Club
wants an engine fixed on a motorized
golf cart — and will we please bring
along a couple dozen more golf balls!"

'Mind if we browse?"

"Joe's a stickler for the correct sales
atmosphere. He sells sport cars!"

MOTOR, August 1961

SPOT A SALE
IN ONE SECOND

In less time than it takes to read this,
any repairshop can uncover prime pros-
pects for new stoplight switches and bulbs

It is a rule of thumb in the automotive service
business that if you can spot a need for repairs
or parts, the battle is half won. But what frus-
trates most repairshop operators is the knowl-
edge that cars roll in and out of their shops
each day and countless car needs— and profits-
escape their employes.

No shop can be too busy to uncover a sales
opportunity, particularly in those instances

where only a few seconds are required to dig
for the need.

A case in point is this simple but effective
sales tactic used by an Illinois repairman.
When customers pull up to one of his gas
pumps he asks them to step on their brake
pedal. Lo and behold, he reports, some four
out of ten stoplights don't work!

The result? A steady and profitable volume
in sales of bulbs and stoplight switches. The
nice thing about it all, this is a purchase motor-
ists won't put off. What's more, customers ap-
preciate the repairman's alertness in bringing
the need to their attention.

MOTOR, August 1961

CURES FOR STUBBORN

These hints will help you trace the source
of trouble and then apply the right remedy

Oil return hole is cleared of sludge with rod
to prevent oil flooding at valve-cover gasket

Plat washer under bolt load spreader on Lincoln
valve cover gives a better seal at cover gasket

JNothing frightens the conscientious automobile
owner as much as an oil leak. If his oil pressure falls,
if oil consumption shoots up, if he happens to notice
fresh oil on the garage floor, he hightails it to his
favorite repairshop. The lucky repairman— or un-
lucky, depending on how you look at it — ^had better
be prepared to find the leak and fix it without any ifs
or buts or false starts.

That is not the easiest assignment in the world.
Plugging the leak is simple enough, once it is found,
but its detection takes a little foreknowledge.

Just because you find oil under the rear area of the
engine, you cannot jump to the conclusion that the
leak is in the rear main bearings or rear pan gasket.
Oil escaping from the fuel pump mounting, front or
side pan gasket or other points up irofit can be swept
back along the crankcase by the air stream. The air
can carry the oil to rear of the engine, from which it
will drip when the car is standing.

Must Determine Source

On cars equipped with automatic transmission, en-
gine leaks around the rear main bearing and cam-
shaft core plug areas present an added problem. It is
necessary to determine if the oil is leaking from the
engine or from a transmission front seal or con-
verter.

A simple, timesaving method of pinpointing the
exact leak location is to add to the crankcase ap-
proximately two teaspoonfuls of powdered aniline red
dye mixed with i/^ pt. of engine oil. After dirt and oil

accumulations have been removed, engine and trans-
mission areas can be inspected with the car on a
hoist and the engine running. If the fresh seepage
bears the dye coloring, engine oil is leaking. Uncx)l-
ored oil indicates the transmission is at fault.

In the event oil leakage does not appear during
the inspection on the hoist, park the car for a time
over clean paper or cardboard. Check later for dear
or colored stains on the paper. The oil-soluble ani-
line dye is particularly helpful in cases where an en-
gine is leaking at two or more points, or where an
oil-washed area under two adjacent gaskets, such as
the front pan gasket and front engine plate gasket
on Chevrolet 6 cyl. engines, makes diagnosis more
difficult. The dye need not be drained from the
crankcase in the event leakage is not from the en-
gine.

An alternate means of locating leaks is by the
"black light" method, in which a portable ultravi-
olet lamp is used. A fluorescent compound is added
to the engine oil, providing a luminous pattern at
the seepage point under the light.

Where a number of leaks are found at various
gaskets and seals of an engine, the cause may be due
to a build-up of pressure inside the crankcase. This
results from clogged or pinched crankcase breather
exhaust, other restrictions in the crankcase vent sys-
tem or excessive amounts of air entering the system.

On 1961 Mercury 390 cu. in. engines with standard
road-draft vent systems, use of an oil filler cap d^
signed for positive crankcase ventilation systems will
allow entry of too much air, causing pressure build-

MOTOR, August 1961

OIL LEAKS

By Thomas V. Glover

Seruicc Editor of MOTOR

Hammer or round tool may be used to roll wick
seal into groove of Pontiac main-bearing cap

Slinger is installed on a Rambler 6 engine to
eliminate oil leakage at the timing case seal

up and possible leaks. The correct cap for the road-
draft installation has one small round hole on each
side of the spring clip inside the cap. On the other
hand, the positive ventilation cap has two larger
rectangular openings, formed by two tangs bent up-
ward. This cap can be modified for use with a road-
draft system by bending one tang completely closed
over the opening and the other tang approximately
two-thirds closed.

Installs Oil Slinger

Oil leakage at the timing-cover oil seal on some
Rambler 6 cyl. engines may be corrected by installing
a concave oil slinger behind the seal, if the slinger is
found to be missing, in addition to replacing the seal.
The slinger is a lose fit on the crankshaft and is cen-
tered in position when the crankshaft damper is in-
stalled.

On the Corvair engine, because of its opposed-
cylinder design, there are additional points of pos-
sible leakage besides the front and rear crankshaft
seals, oil pan, valve and push-rod cover gaskets. Oil
seepage at the rear of the engine shrouds may be due
to leaks at the engine rear housing gasket, oil cooler
adapter seals or the gasket between the oil filter
adapter and the rear housing.

Each of the Corvair push-rod drain tubes, which
individually enclose the push rods, has an O ring
seal at the inner and outer end. Replacement of ei-
ther O ring on any of the tubes can be done with the
engine in the car by removing the lower side shroud

Push rod drain tube on a Corvair is inserted
through head. Then O-ring seal is installed

on either side and the muffler and exhaust pipe from
the right side. After the valve rocker cover has been
removed, the rocker arms, ball studs, push rod guides
and push rods are taken out, and the tubes slipped
out of their sockets.

When the inner O ring on a tube is being re-
placed, the tube should be inserted through the head
before the new seal is placed on its end to prevent
damaging the seal in the head. After the guides and
rocker studs have been in- [continued on page 134

MOTOR, August 1961

upswing to Continue

X he economy, which had sprinted right in the April-
June period, has run into the traditional summer
snag. While the forward pace has not stopped en-
tirely, the momentum has dropped from a sprint to a
trot.

Government officials and economists are not con-
cerned with the current period but with what lies
ahead for the year. The concensus is, the economic
upswing will resume next month.

Steel demand, according to one industry leader, is
expected to be at least 20 per cent higher in the last
half than for the first six months of the year. Brass
mill officials entertain similar bullish attitudes.

Gross national product is expected to top the $520,-
000,000,000 mark by year's end. Personal income is
seen climbing to $425,000,000,000 at the start of the
new year. And construction spending for 1961, seers
say, will set an all-time high of $57,800,000,000, up
4 per cent from 1960.

The one disturbing element will be unemploy-
ment. Despite the brisk pace of industrial improve-
ment, the Labor Dept. foresees little drop in the
jobless total. It predicts that at least 6 per cent of the
nation's work force will be idle at the beginning of
1962. This compares with the current rate of 6.8 per
cent.

CONSTRUCTION. .In June, construction spending
was running at a seasonally adjusted rate of almost
$56,500,000,000, up 1 per cent from the May rate.
Commerce Dept. predicts that total construction
spending in 1961 will set a new high of $57,800,000,-
000. Private housing starts, which have lagged behind

How's Business?

MOTOR'S Monthly Summary

earlier forecasts, will probably top 1,275,000, up
S per cent from last year.

PRODUCTION. .Industrial output, which rose to 110
per cent of the 1957 average in June, is not likely to
show any increase this summer. If anything, the index
may dip slightly. However, business men and econo-
mists expect output to swing up beginning in Sep-
tember and continuing right through the year.

PERSONAL INCOME.. For the fourth consecutive
month, personal income of the nation's citizens in-
creased, hitting an annual rate of $416,700,000,000 in
June. With industrial output on the upswing, it
seems likely that the annual rate will come close to
$425,000,000,000 before the new year begins.

CARLOADINGS.. While weekly rail freight loadings
continue to run far behind last year's pace, intercity
truck tonnage has forged ahead of 1960*s levels. Rise
in truck tonnage began in June and carried over into
July. Despite a bad first half, railroad men predict
increased loadings in the last five months of the year
will bring freight loadings closer to 1960*s volume.

EMPLOYMENT.. Although the number of jobhold-
ers has increased to 68,706,000, a new high, the jobless
count jumped 802,000 to a total of 5,580,000 in mid-
June. Labor Dept. foresees little drop in unemploy-
ment in the next five months. It predicts that 6 per
cent of the work force will be idle at year's end, small
improvement from the current rate of 6.8 per cent.

PRICES. .The index of wholesale market prices has
been edging up, reaching 1 18.9 per cent of the 1947-
49 base last month. The rise has been paced by farm
products and processed foods. Immediate outlook is
for consumer prices to climb, too.

CREDIT. .Interest rates since the start of the year
have been relatively steady, but well below the highs
of 18 months ago. Consumer and business demands
for credit have not been heavy enough to spur a rise
in interest rates. In the home mortgage field, lack of
demand has resulted in a decline in rates.

RETAIL SALES.. Airs well with the nation's reuil
merchants, according to latest figures which show that
retail sales in June rose to nearly $18,300,000,000,
1 per cent above the May level. With rising employ-
ment, longer work weeks and increased personal in-
come, it is conceivable that 1961 retail sales will
establish an all-time high.

►

MOTOR, August 1961

TOUGH

Tin flash plate— protects
bearings from Dxiddtion and
rust

Lead-tin overplate— con-
forms to shaft during
bfeak in

Barrier plate— stabilizes
overplste

Copper altoy Itning— for
high load capacity

Steel back-gjves stroof
bearing support

put your equipment to work, loads on connecting
ankshaft bearings build up to 1,000, 2,000, 4,000
rounds per square inch. Engine bearings must be
)ugh to stand up under these two-ton pressures.

ogul developed and built the 5-layer, heavy-duty
it bearing for just this kind of service. It will
luous loads up to 4,800 psi . . . triple the load limit
it babbitts. Five separate layers giA'e you high

fatigue strength for high horsepower engines plus the g
"conformability" that's necessary for new bearings
adjust to the crankshaft during break-in.

The complete Federal-Mogul line also includes overpla
aluminum-alloy, straight copper-alloy and babbitt bearii
Each is designed for a particular type of engine and gi
maximum service in it. When you need replacenn
bearings, get Federal-Mogul . . . and you'll get the b

FEDERAL-MOGUL E*«»c BEARINGS

FEDERAL-MOGUL SERVICE
DIVISION OF FEDERAL- MOGUL- BOWER BEARINGS, INC. • DETROIT 13, MICHIGAN

t, August 1961

NOW . . . WHAT PRICE "BARGAIN" BRAKE LININGS?

When it's too late to make any
difference, it's a simple matter to
add up the real cost of false
"bargains" in brake linings. At
the time they are needed most,
the so-called "just as good, but
lower cost" linings just don't
have it. The insignificant amount
of money saved on these linings
is offset many times over by the
shocking damage to the vehicles
and by the injuries that drivers
and passengers suffer.

The worst part is that cheap
brake linings look much like new
car linings. The vast difference in
materials, engineering, and manu-
facture is apparent only to the
trained eye. Thus, the car owner,

in his efforts to save a little
money, is easily sold on sub-
stitute linings. The dealer who
sells this kind of lining is doing
his customer and his own reputa-
tion a disservice.

The best way to avert acci-
dents caused by cheap, low-
quality brake linings is to sell and
install only reputable brake lin-
ing brands like Bendix. Products
of intensive research and engi-
neering, they are carefully made
firom quality materials by expert
craftsmen. Bendix and other lead-
ing manufacturers who market
their products year-in and year-
out have too much at stake to
compromise their quality in any

way. We will be in business long
after the "bargain" brake lining
manufacturers have vanished.

When you are considering
the choice of brake linings,
it's well to remember this:
automobile and truck manu-
facturers go to great lengths
to protect their customers.
With their vast purchasing
power 9 as well as their con-
tinuing research and testing
programs, they make sure
that the brake linings they
install are the best. It's a
matter of record that Bendix®
brake linings are installed on
more new vehicles than any
other brand.

MOTOR, August 1961

"NEW CAR SAFETY"- BUILT-IN ADVANTAGE OF

BENBIX BRAKE LININGS

You can be confident you are providing the best in
quality when you sell and install Bendix brake
linings. In replacement applications, they provide
the same safety, eflSciency and customer satisfac-
tion that make Bendix original equipment linings
the overwhelming choice of vehicle manufacturers.
A few of the reasons:

LABORATORY AND FIELD-TESTING. Bendix lin-
ings are tested exhaustively, both in the research
laboratory and in the field— under every kind of
driving condition. Bendix engages in more practical
research than does any other brake manufacturer
in the world.

QUALITY OF MATERIALS. To match materials
with the highest of engineering specifications,
Bendix uses only the best of raw ingredients.
Bendix makes its own resins— one of the few
manufacturers to do so.

QUALITY-CONTROLLED MANUFACTURE. Every
step involved in the manufacture of Bendix brake
linings is supervised by careful quality control.
Modem, automated equipment includes automatic
drilling machines and conveyorized ovens. These
reduce production costs and cut the possibility of
hiunan error.

MODERN BRAKE UNING PLANT— An idea of the kind of
equipment used at Bendix Marahall-Eclipse can be gained
from this photo. Conveyorized ovens cure high-temperature-
resistant friction materials used in Bendix quality linings.

BE SURE TO SPECIFY BENDIX LININGS. EDF, the top quality
lining, or Bendix Friction King, the long-weariig economy
lining. Both are available in bonded shoes and drilled sets.
See your jobber, or write for name of nearest distributor.

See the new sound-color film "Security Clearance" at the Bendix
Brake Clinic in your area. Call your distributor for clinic dates.

Marshall-Eclipse Division

TROY, NEW YORK

MOTOR, August 1961

Factory Service Sla

Detroit experts keep you up-to-date on
latest repair changes and procedures

CHRYSLER
Cures Brake Shoe Drag

A new brake-shoe return spring,
part No. 2266881, is available for
use on 1959-61 Chrysler models
MC-1, PC-1, RC-1 and RC-2 with
11 in. diameter three platform
brakes. The new spring provides a
15 per cent greater spring load to
reduce the possibility of shoe drag.

The heavier springs may be used
on front or rear wheel brakes, or
on both front and rear. They must
be installed in pairs on the right
and left sides of the car. Shoe con-
tact areas on the platforms should
be lubricated with a thin film of
the proper lubricant.

PLYMOUTH VALIANT
Correct Fluid Level

A "no-drive" condition in a
TorqueFlite 6 transmission, gener-
ally occurring after making the first
stop when the car is cold, can be
caused by an incorrect fluid level
in the transmission. A low level
causes a cavitation at the pump
strainer, and a loss of front pump
prime.

The correct fluid level on a 1960
Plymouth or Valiant is to the
'Tuir* mark to Y^ in. above when
hot. On 1961 models, the fluid
should be at the "Add 1 Pint*' mark
when cold, or between this mark
and the "Full" mark when hot.

If the condition still exists with
the proper oil level, check push-
button cable adjustment. Next, if
necessary, remove the transmission
and disassemble the front pump.
The specified clearance for the

front pump rotors and the face
the housing is .001 to .0025 in. It
pump clearance is normal, inspect
the rear clutch and seals.

CORVAIR
Make Torque Tool

4-yin.

Shaded areas show where hook
is welded or brazed to shank

New belt on a Corvair engine
blower should be adjusted to a 70
lb. strand tension. A belt in use for
more than 1,000 miles should be
adjusted to 50 lb. strand tension.
Tension can be checked either
with a tension gauge or with an
easily made torque tool.

Shank of the tool is made from
steel bar approximately 14 in.
thick, ^ in. wide, and 5 in. long.
A square hole to take a torque
wrench is made by drilling a 54 or
1/^ in. hole and filing it square. The
hook part of the tool is 5 in. long
and is made from the slotted end of
a generator brace. With the tool
assembled, form the hook to fit the
top of the idler pulley bracket. The
reinforcing rib of the casting must

be in the slot in the hook, with the
shank toward the rear.

To adjust with the tool, loosen
the idler pulley to eliminate drag
between the pulley bracket and en-
gine mounting. Pull the torque
wrench toward the rear to apply
20 Ib.ft. for a new belt, or 15 Ib.ft.
for a used belt. Maintain the
torque and tighten the pulley. Do
not even momentarily exceed the
specified torque.

RAMBLER
Tests Booster Pump

The vacuum booster pump on
196061 10, 20 and 80 series cars
uses a metal piston with an "O"
ring seal. This type pump requires
a metered amount of oil for lubri-
cation. The presence of oil on both
sides of the piston and in the con-
necting hose is therefore normal
and does not necessarily indicate
that the pump is defective.

To test the booster pump, dis-
connect the manifold and wiper
lines at the pump. Connect a vac-
uum gauge to the wiper side of the
pump. Run the engine at 800 to
1,000 rpm. A vacuum reading of
14 to 19 in. is normal and indi-
cates that the piston ring and
valves in the pump are in good
condition.

A vacuum reading higher than
19 in. or lower than 14 in. indi-
cates a defective pump which could
cause excessive oil consumption or
poor wiper operation.

[continued on page 66

MOTOR, August 1961

KENDALL

iiracx

KENOAU

MHDAU'

IIE' t^S^'

KENDAU

THE
CASE
FOR QUALITY

Refined from the choicest
100% Pennsylvania Crude and
sold at the "regular oil" price,
Kendall Dual Action is the
motor oil that builds customer
good will and repeat business
for all your products and
services. It is certified to
exceed auto manufacturers'
test sequence for service MS.

Stocked by the case, it gives
greater inventory control, brand
identification and the added
protection of refinery-sealed
shipments.

Ask your Kendall distributor
about Dual Action — now avail-
able in 6 4qt. cases as well as
24 Iqt. cases.

KENDALL REFINING COMPANY, BRADFORD, PENNA.

Lubrication Specialists since 1881

MOTOR, August 1%1

What Caused This?

The owner of the Mercury
complained of a severe slippage
in his automatic transmission
when in reverse. After prelim-
inary checks had been made, the
transmission was removed and
disassembled. The cracks shown
here in the reverse servo were
then discovered. Do you know
what caused this? You'll find the
answer on page 174.

Factory Service Slants

continued from page 64

DODGE
Quiets Oil Pump Noise

A noise from the oil-pump re-
lief valve on a 1959 or 1960 car
equipped with 361 or 383 cu. in.
engine can be eliminated by in-
stalling a new type relief valve
spring and damper assembly, part
No. 2202845. The noise can be
identified as a growling, grinding
or buzzing sound. It usually causes
a vibration which can be felt by
touching the oil pan.

FORD

Wheel Alignment Specs

Current front wheel alignment
specifications for 1961 Econoline
vans, buses and pickup models are:
Caster 3i4 deg., plus or minus ^4
deg. Camber s^ deg., plus or mi-
nus 14 deg. Toe-in %2 ^'^•» P^"^ ^^
minus %o in. Kingpin inclination
71/2 deg. "

OLDSMOBILE

Adjust Wheel Bearings

To adjust the roller-type bear-
ings on F-85 front wheels, torque
the adjusting nut 10 to 15 Ib.-ft.
while revolving the wheel. Then
back off one-sixth to one-fourth
turn and install the cotter pin. This
should remove preload on the bear-
ings since a slight amount of end

play is permissible with roller bear-
ings.

Be sure the threads on the spin-
dle and nut are clean and do not
bind. Chips or foreign material on
the threads will give an incorrect
torque reading and can result in
incorrectly adjusted bearings.

PONTIAC

Lubricates Starting Motor

If there is a chatter on disengage-
ment of the starting motor, or add-
ed friction during cranking, the
trouble can be due to dry com-
mutator shaft bearings. To elim-
inate a groan or chatter when the
starter disengages, lubricate the
armature shaft bearings at the com-
mutator end with a suitable lubri-
cant.

When the starting motor cranks
slowly and no electrical malfunc-
tion is evident, the trouble may be
due to high friction caused by dry
bearings. This can be corrected by
applying the recommended lubri-
cant to the commutator shaft bear-
ings.

STUDEBAKER
Checks Power Steering

An incorrectly adjusted control-
valve spool nut on a power steering
unit can be checked by looking for
the following symptoms: No notice-
able power assist in highway driv-
ing, manual assist required to re-
turn the wheels to a straight-ahead

position after cornering at slow
speeds, a noticeable break-through
in power assist when turning the
wheels with the car stopped. To ad-
just the control - valve spool nut,
tighten it until it bottoms on the
centering spring spacer. Then back
off one-sixth to one-quarter turn.

Loss of assist or recovery in one
direction, or wander, may be caused
by the dust shield on the pitman
arm ball stud catching on the sleeve
on the housing. The control valve
and housing-sleeve assembly should
move slightly over the pitman ann
ball stud in both directions, with-
out exposing the opening in the
sleeve assembly, when the wheels
are moved sharply. If there is inter-
ference replace the dust seal and
shield.

COMET

Services Ventilator

Adapter for positive type
crankcase ventilator must
be inserted only Yz in.
into cylinder block

The positive-type crankcase ven-
tilator must be serviced at 8,000
mile intervals. This requires the re-
moval and cleaning of the ventila-
tor parts, including the ventilation
outlet adapter which is secured to
the cylinder block by an interfer-
ence fit. Tap the adapter lightly
from side to side while exerting a
pull to remove it.

Before installing the adapter,
mark the pipe at a point I/2 in.
from the end to be inserted in the
cylinder block. Then start the
adapter into the block, properly po-
sitioned with respect to the venti-
lation tube and hose connections.
[continued on pace 68

MOTOR, August 1961

1951
1952'

1953 ^f.

1954 '
1955
1956
"^57

358

%959

I960-

1961

^ ANY FORD AUTOMAT

TRANSMISSION CAN
COMPLETELY SERVICED [

MOTORCRAFT PARTS & KIT

Now a full line of Motorcraft factory-approved auto-
matic transmission repair Icits completely service the
10 million Ford-built automatic transmissions on the
road today, individual parts are available, too!

With Motorcraft Parts and Kits, you're assured of
better cataloging than ever before, plus certified con-
formity to original equipment specifications. And every
improvement is instantly incorporated. For example:
A longer-lived front oil pump seal recently superseded

an older type as a replacement part for all three
automatic transmissions ever built by Ford. Asi
the change-over was approved . . . Motorcraf
matic Transmission Repair Kits from 1951 to 11
eluded the new seal. Even if Ford should make fii
improvements in one week, they would immedia
included in Motorcraft Kits.

Quality design and engineering like this are ty|
all the parts in the fast-moving Motorcraft line.

QUALITY-BUILT TO

BETTER.... LONGER

MOTOR, August 1961

Factory Service Slants

continued from page 66

Tap it inward only to the 1/2 ^^•
mark. If the adapter is inserted too
far and contacts the wall on the
casting, it will be restricted and
the ventilator will not function
properly.

BUICK
Ends Horn Contact Squeak

If a squeak occurs from the horn
contact on a 1961 Buick, it can be
eliminated quickly without remov-
ing the steering wheel.

Take off the center emblem as-
sembly from the steering wheel.
On the Special Series with a stand-
ard steering wheel, remove the
horn button cap and switch assem-
bly. To apply the lubricant, wrap
electrical tape around a short
length of % in. diameter rod to
form a cup, or use a small camel
hair brush. Now apply a light lu-
bricant through one or both of the
threaded puller holes in the hub
of the steering wheel. Rotate the
wheel while holding the applicator
against the horn contact ring.

MERCURY, COMET
New Rear Pump Rotor

A new rear pump rotor for
1959-61 cars with two-speed auto-
matic transmission now enables a
service repair to be made without
replacing a complete pump as-
sembly. However, if the pump
body is scored, the pump assem-
bly should be replaced.

The new rotor, part No.
COAP-7A497-A, does not have
slipper spring pockets. Shorter
slipper springs, part No. COAP-
7A499-A, are .54 to .57 in. long
and must be installed with the
new rotor.

Measure the width of the new
rotor and the depth of the pump
body bore to make sure there is
the proper .001 to .003 in. clear-
ance between the rotor and body.
When reassembling the slipper
and slipper springs use only five
of each, leaving out No. 1 and
No. 4 positions.

VALIANT
Secures Door Handles

BODY.

i ■•••

>....

Deepen flat in top rear groove
for left doors and the bottom
front groove for right doors

Remote control handles on the
inside of doors on 1960-61 models
may loosen slightly. This is due to
the groove in the handle shaft not
being deep enough for proper en-
gagement of the clip which retains
the handle.

To eliminate the looseness, re-
move the handle and handle spac-
er. With a hacksaw, increase the
depth of the flat in the groove on
the shaft .040 to .050 in., or ap-
proximately %4 in. For handles
on doors on the left side of the car,
dee{>en the flat to the top and rear
of the shaft. On right side doors,
deepen the flat to the bottom and
front on the shaft.

Before reinstalling the handle,
ins{>ect the retaining clip in the
handle for damage and, if neces-
sary, replace it. Install the handle
so that the engaging side of the
clip snaps into the deeper groove.
Right door handles should point
up to approximately the 1 1 o'clock
position and left door handles to
1 o'clock.

CADILLAC

Oils Convertible Zipper

The zipper on the back curtain
on convertibles can be kept in good
operating condition by lubricating
it twice a year. To do this, unfasten
the zipper completely around the
opening and lower the back cur-
tain into the top compartment
well.

Then dampen a cloth with a
liquid detergent or fabric cleaner
and, with medium pressure, clean

the zipper on the curtain and val-
ance. Continue the cleaning until
the rag remains clean. Do not ap-
ply cleaner to the vinyl part of the
back curtain. Dried sealer, which
might interfere with zipper opera-
tion, can be scraped off with a
knife.

Now apply a light coating of a
silicone lubricant to the zipper
scoops. Operate the zipper several
times through its complete cycle
and then wipe off any excess lubri-
cant.

Raise the curtain and return
the slide fastener to the closed po-
sition.

BUICK
Aids Molding Installation

A new clip, part No. 1S50938,
simplifies the replacement of the
side moldings on the front fenders
of 1961 models. The new clip, of
the spring wire snap-in type, makes
it unnecessary to gain access to the
inside of the fender.

When this new clip is used, the
production T-bolt clips can be cut
off. This will eliminate the need for
removing or loosening the fender to
remove the nuts from the T-bolt
clips.

LINCOLN
Heat Lamp Caution

Care should be taken when using
banks of heat lamps since intense
heat directed against a windshield
can soften the thermoplastic inter-
layer in the glass. When this hap-
pens bubbles will form between
the two glass sections and in some
instances discoloration may also
occur.

To avoid this trouble, an insu-
lator should be placed over the en-
tire windshield to protect the glass
when heat lamps are used. A quilt-
ed fiberglass pad, approximately 1
in. thick, and with aluminum paint
or foil covering the outer surfaces,
will insulate the windshield satis-
factorily. This will prevent any
possible damage.

MOTOR, August 1961

■mf,}^

Scarboroiigli, Toronlu. Onl

$10 for Your Ideas

Hove yoy come ocrofi any tfm#iaving short cvfs or iolutions to
tough r^poir problems? If you have, and the idea h a good onti
MOTOR will pay you $10. If your idea needr on illustration, just tn*
close a rough ikefch in your letter. MOTOR'S artists will do o finishd
drawing.

When your idea oppliei to one portfeular cor make, be sure to gW«
the make and modef yeor of the car.

Naturally ideas which have already been used or offered elsewhert
connot be considered.

So grab a pencil and jot down your idea on your shop's letferhaod
or billhead. Then mail ft to "Fix It" EdHor, MOTOR, 250 W, 55tfi Sf^
N, Y, T9, N. Y.

eaders Tell How To

FIX IT

Saves Gas Cans

Gasoline cans loaned to custom-
ers present a problem because the
gas will only slowly gurgle out of
the can just when the customer is
in a hurry. A customer who bor-
rows one of these cans usually
punches a hole in the top of it for
a vent. This, however, ruins the
can because the gas will leak
around the top when the can is
refilled.

We now drill a hole through
the top of each can large enough
to install a discarded tubeless-tire
valve. Then we attach a wire to
the valve and pull it up through
the drilled hole. A dust cap in-
stalled on the stem makes the can
air tight. To pour, simply remove
the cap from the stem.

— JBROMB p. PATTBRSON

Pattertoa't Atlantic S«nric«

Btrwick, Pa.

Guide Bolt Removal

Guide bolts make it easier to
install cylinder heads but some-
times full-length bolts can't be re-
moved after the head has been
installed. This applies, for in-
stance, when installing a head on
a Chevrolet 6 cyl. engine.

In such cases, cut guide bolts

long enough to protrude about
1/^ in. above the top of the block
when they are installed. Slot the
tops of the bolts to take a screw-
driver. After the head has been
installed and a few head bolts
started, back the guide bolts out
of the threads in the block with
a screwdriver. Then lift the guide
bolts out of the holes in the head
with a magnet.

—RONALD p. WBINBRT

BiU't ShaH Samoa

Qlanyiaw, ID.

Speeds Transmission Work

We use a procedure which saves
considerable time on removing
automatic transmissions on 1957
and later Fords. These cars have
a single crossmember which is
bolted to the side rails with three
bolts on each side. The side rails
are hollow and moisture and cor-
rosion cause the two bottom bolts
to rust inside the frame member.

Before attempting to remove
these bolts, we drill a small hole
through the underside of the
frame directly below the bolts.
The ends of the bolts can then be
sprayed with }>enetrating oil.
Then the bolts can easily be re-
moved without risk of breaking

them or distorting the threads in
the frame. This greatly aids the
removal and installation of the

transmission.

— ROBBRT PLACK

Widawatar Moton

Laf ayattt, Ind.

Cleans Heat Passage

Hole is drilled aad tapped ^
in. from end of heat passage

When the heat passage through
the manifold to the carburetor
on a Chevrolet V-8 clogs, there's
an easy way to clean out the pas-
sage without removing the mani-
fold.

Take off the carburetor and
center-punch the top of the heat
passage at points ^ in. from the
edges of the inlet and oudet
branches of the passage. Now drill
2^4 in. holes and tap to take a
i/^ in. pipe plug.

To remove the carbon, apply

[OONTINUED ON PAGE 75

MOTOR, Auguft im

.Getting the Business.

PS.- GUESS WHO HAP TO BE
TOWEP IH TWO PAYS LATER I

Fix It

continued from page 72

the flame of an acetylene torch
until it starts burning. Then close
the acetylene valve, leaving the
oxygen flowing, until the passage
is clean. Install the pipe plugs
and carburetor to complete the
job.

—ADOLPH HUBLAR

New Albanv Motor Co.

New Albany, Ind.

Safe Pipe Removal

To remove a sheet-metal pipe
from a cylinder block, first slip
a bolt or a short length of iron
pipe inside the sheet-metal pipe.
The sheet-metal pipe can then
be gripped firmly with a visegrip
pliers without danger of collaps-
ing or bending the thin tubing.

Now tap against the visegrip
pliers with a hammer to remove
the pipe.

— BLI WOOD

Bli Wood Auto Repair Shop

Missoula, Mont.

Easier Powerglide Repair

The rear-pump drive pins on
Powerglides occasionally shear
and are wedged tight in the out«
put shaft. If the broken pin can-
not be removed, a ^repair can still

be made without removing and
disassembling the transmission.

To make the repair, drill a hole
through the bottom of the case
directly under the drive pin. Weld
a 1/^ in. drill to a 2 in. length of
drill rod. Now drill out the bro-
ken pin by inserting the drill ex-
tension through the hole in the
case.

After the repair has been com-
pleted, tap the hole in the case
for a 1/^ in. pipe thread and in-
stall a i/^ in. pipe plug.

—JOSEPH F. POSPISIL

Albachten Motors Inc.

Worthington, Minn.

Improves Oil Supply

We have had a number of Ford
292 cu. in. overhead-valve engines
which did not supply enough oil
to the rocker arms and shaft. This
occurs when the center camshaft
bearing becomes worn. As the
bearing wears, it forms an inden-
tation, or groove, in the center
camshaft journal which cuts the
oil supply to the rocker-arm shaft.

To remedy this condition, re-
move the camshaft and cut the
existing groove in the center cam-
shaft journal %g in. deeper. Blow
out the oil ports through the
block or force grease under pres-
sure through them to clean out

the ports. Then reassemble the
camshaft.

A new set of camshaft bearings
will also remedy the condition.
However, this requires removing
and tearing down the engine.
Deepening the groove in the jour-
nal is much less expensive and
gives an eflFective correction when
the wear is not excessive.

—JAMBS H. CBASB

Washington Motor Sales Co., Inc.

West Orange, N. J.

Quiets Camshaft Squeal

A squeal from the front area
of a 1961 Ford 352 cu. in. engine
can usually be traced to the thrust
button on the front of the cam-
shaft. I have removed the radi-
ator, water pump, fuel pump and
timing cover, replaced the thrust
button which bears against the
cover and lubricated it. However,
the squeal came back again in a
short time.

Now, when I remove a timing-
chain cover for this job, I drill a
hole in the top of the cover and
drive an oil cup into the hole. An
oil cup of the type used on gen-
erators is ideal for the purpose.
Then, if a squeal occurs, the
thrust button can easily be lub-
ricated with a long spout oil can.

—EARL HOFFMAN

Manbeck Ford Ca

Pine Grove, Pa.

Emergency Brake Cable

Jaws of pliers press back
spring from end of cable

A pair of special pliers for in-
stalling the ends of emergency
brake cables can easily be made
from scrap available around the
shop. The pliers push back the
spring on the cable to make it
easier to install cable on the arm.

The pliers are made from light,
flat stock 14 in. wide. Cut two
lengths to form the handles. Drill
holes and install a pivot. Cut two

[continued on PAGE 78

MOTOR, August 1961

'V^

Fix It

continued from page 75

2 in. lengths for jaws and slot one
end of each piece widi a hack-
saw. The slot should be wide
enough to slip over the cable.
Grind tapers on the slotted ends
of the jaws so they will slide into
place easily. Then weld the jaws
to the handles.

To install a cable, slip the jaws
between the spring and the cable
end. Then just squeeze the han-
dles to compress the spring, and
slip the cable into place on the
arm.

—RONALD CAMPBELL

Campbell's Repairing and Welding

Grove City, Pa.

Changes Push-Button Lamps

The lamp for illuminating the
push-button control for the auto-
matic transmission on late model
Ramblers is hard to replace. Fin-
gers won't do the job because the
lamp must be reached through a
slot in the dash after the push-
button control is reached.

A y^Q in. socket attached to a
straight handle and extension will
reach the lamp. Insert a 2i/^ in.
strip of cellophane tape in the
end of the socket. This tape makes
it possible to twist and withdraw
the lamp without dropping it.

_ —DICK GERHARD

Dick's Brake and Ignition

Rochester. N.Y.

Frees Stuck Choke

Occasionally a backfire on a
Ford or Mercury equipped with a
four-barrel carburetor will cause
the choke to stick.

To prevent this, drill two %2
in. holes in the front of the car-
buretor in a line approximately
Vi 6 in- below the point which the
choke butterfly contacts when it
closes. The two holes should be
about 2 in. apart. Now install
sheet-metal screws in the holes, so
the tips of the screws protrude on
the inside of the carburetor.

The screw tips prevent the but-
terfly from going past center when
a backfire occurs, which keeps the
butterfly from jamming.

^ , ^ — H. L. ACKMAN

Gaksburg Lincoln-Mercury Ca

Galesburg, ID.

.BODY TIPS.

MOTOR will pay you $10 fo reach usable
timesoving short cut from the body man

Aids Panel Straightening

Bar is inserted through
opening in jaws of pliers

Straightening the top of a quar-
ter panel section on many late
model cars, including Ford and
Chevrolet, is a problem. There's
not enough room to hammer out
the panel and it's hard to get
enough leverage for a bar or pick.

To make a fast repair on this
area, fasten the jaws of visegrip
pliers to the weather-strip retain-
er on the trunk opening. Now in-
sert a pry bar or pick rod through
the opening in the jaws of the
visegrip. The visegrip provides an
effective fulcrum and the required
force can then be applied through
the bar or pick to straighten the
panel.

— BRIK MYKOWSKY

City Motor Service, Inc.

Chicago, III.

Secures Loose Knobs

After trying many different
ways to keep loose door lock re-

mote-control buttons from
ing off the rods, I have found
sure way that is simple and
Cut a small rubber band in
Fold one piece in half to form
loop and insert the loof>ed end ia
the control button, leaving the
two ends of the rubber band pro- '
truding slightly. Now spread the
two ends to be on opposite sides
of the rod and thread the control
button on the rod. The rubber
band will wad up inside the cou-^
trol button and bind tightly to
the button and rod.

—JOHN MOTTBKT^
Barford Cbeirrolet Ca^^
Clayton, U9^:

Speeds Panel Job

On most door-panel replace*^—
ment jobs the damage is located^
below the belt molding. It's mudlj
easier and faster, in such cases, ta.
replace just the damaged area be-
low the molding, rather than the
complete panel.

To make the replacement, cut
off the lower part of the panel
below the molding. Now match
the cut on the new panel and in-
stall it with sheet metal screws or
pop rivets. Weld or braze the
ends.

With this method nothing has
to be taken apart and the job can
be done in one-third the time re-
quired to install a complete
panel.

—ROBERT PBDRICK

MorrisWUe Motort

Morriavilk. Pa.

How Would YOU Fix It?

A chance to test your skill as a troubleshooter

► The salesman's car had been
gradually losing power. When a
check indicated the need for a
valve job, the salesman agreed to
leave it with the repairshop for a
few hours to get the work done.
Although speed was essential to
the customer, the shop serviced
the valve faces and seats, checked
the springs and buttoned up the

job after performing a fast tune-up.

The car ran fine but after a
snort time the customer was back,
complaining of a miss. A check
showed burned distributor points
and a new set only gave a tem-
porary correction.

Do you know what was over-
looked on this job? Check the
answer on page 180.

MOTOR. August 1961

Rings, pistons, pins, bearings, valve
train parts, water pumps, chassis
parts? All parts in the McQuay-
Norris line— designed and manu-
factured to the same high standards
of quality and precision— are known
for uniform performance and

longer service. Your McQuay-
Norrls Wholesaler is "replacement
parts headquarters" to mechanics
all over the country who have
experienced the satisfaction of
working with the McQuay-Norris
line. Use them on your next job.

i McQUAY'NORRIS /W>^/VUFACTURING CO., ST. UOUVS^TOROVy^O

Here are the facts that will hel

**Telar" Is now only $3.95 a gallon— the most economical
long-lasting anti-freeze, anti-rust and summer coolant money
can buy. If your customer plans to keep his car for more than
one winter, the cost for protection with "Telar" can average out
to dollars less than the cost of two fills with one-year anti-freezes.
And remember . . . with "Telar" your customer buys only the
anti-freeze protection he necd§— no need to protect to 40** below
zero if he doesn't need it.

^'Telar'* Is recommendecfl for cars with aluminum engines.

Years of research have proven that "Telar" completely protects
the aluminum now used in many car engines. Same goes for all
other metals in the cooling system . . . copper, iron, steel, etc.
**Telar" is a modern product for modern cars You can recom-
mend it with confidence to all of your customers.

**Telar*' Is Installed Just like you've been Instatllng
"Zerex" all these years, quickly and without fuss. "Tclar" is
not a dif!icult-to-handle full-fill product— no need to waste space
stocking water, "Telar" and tap water in the proper proportioos
make the best anti-freeze, anti-rust and summer coolant on the
market. And the amount of "Telar" your customer needs is
exactly the same as the amount of "Zerex" you would install

'*Telar" is effective as a summer rust inhlDltor and
coolant, too. Many anti-rusts on the market today do not pro-
tect as well as "Telar" in the summer— when the threat of rust
and corrosion is greatest. With "Telar" in the cooling system,
there is complete protection from rust and corrosion. And "Tclar**
has a higher boiling point than water. Many dealers gotajumpon
the anti-freeze season last year— by recommending and install-
ing "Telar" in July and August, before the first-freeze rush.

Be ready to go both ways . . . sell ZEREX and TEliR

ZEREX® anti-freezc

with MR-8 rust inhibitor

. , . finest permanent type

anti-freeze.

TELAR* anti-freeze and

summer coolant protects

year after year.

«0

MOTOR, August 1961

^ou sell lelar

ANTI- FREEZE AND
SUMMER COOLANT

in 1961

'Telar" does its work effectively year after year, winter
ind summer. The "Telar" you put in now will protect yourcus-
omer's cooling system for as long as he keeps his car (requiring
miy occasional make-up). That's because Du Pont spent years
►f research in developing a rust inhibitor so effective it lasts
car in, year out. This long-lasting protection, plus new low price,
/ill make "Telar" appealing to many more of your customers.

There's profitable make-up business for you with
■Teiar". Under normal driving conditions, a certain amount of
OSS through leakage and overflow is unvoidable with any anti-
reeze. So once in a while, you'll find that your customer's
adiator needs some make-up. In the summer you can add plain
vater; in fall and winter you'll add some "Teiar". You build
ip a steady, repeat business that's fast and profitable.

**Telar" Is sold tnrougii servicing dealers. Again this
year, like last, you'll find "Telar" where it belongs— in service
stations, garages and car dealerships. At $3.95 a gallon, there's a
lot of profit in selling "Telar"— and that profit isyours exclusively.

Color Check is an added safeguard! Du Pont has proven
that the super rust inihibitor in "Telar" can be expected to out-
last your customer's car. To be sure he will have complete anti-
rust protection at all times, a Color Check feature was added to
assure him the rust inihibitor is continually doing its job. "Telar"
is the first anti-freeze with such a safety feature. If *Telar" turns
from normal red to yellow (and this rarely happens), the solu-
tion should be replaced, because it is no longer fighting rust,
even though it may still be giving anti-freeze protection.

IMPORTANT NOTE TO DEALERS

You'll probably never have a customer whose "Telar" turns yellow. But
if you should, you replace it immediately with the amount initially in-
stalled. Then return the installation certificate issued to the customer to
your anti-freeze distributor. Your stock will immediately be replaced with
the exact amount of 'T^lar" that you installed. Q Complete details for
replacement of any •Telar" which has.turned yellow, along with original
installation certificate for your customer, will be found in the Du Pont
1961 point-of-sale Dealer Kit.

«£e.u.$.PAT.orf

0ETTER THINGS FOR BETTER LIVING
...THROUGH CK€W.V^\^^

MOTOR, August 1961

IS IT LEGAL?

By Arthur L. Reuter of the New Vn^k Ha

Law Suit Arises After
Sale of Dealership

In the contract by which Jack
Slough sold his Enterprise dealer-
ship to Marty Schnell, was the fol-
lowing provision:

"Tools, equipment, furniture
and fixtures shall be paid for at re-
placement cost. Replacement cost
shall be deemed to mean the
amount at which any item could be
replaced at retail by an item of
comparable kind, quality and con-
dition at the seller's place of busi-
ness."

Hans Hendrickson was named in
the contract as the appraiser to set
the values of the items. When
Hans had completed his report
and named the figures, Slough
asked Schnell for the money.

Schnell refused to pay.

"The appraisal does not comply
with the contract," Schnell said.
"Instead of getting exact figures
for the items, Hendrickson has
used the original cost price less
depreciation. This has brought a
much bigger amount than I should
have to pay."

No Secondhand Market

Slough sued for the amount of
Hendrickson's valuation and was
awarded judgment for the full sum.

Judge Keen explained, "There
was no secondhand market for the
items. The items simply could not
be replaced at retail locally except
by new articles which was not what
the contract intended, because it
specified the cost of replacement
'by an article of comparable kind,
quality and condition.' In other
words, old and used articles were
to be paid for at the value in the
market of such old and used items.

"Since there was no local mar-
ket, performance of the contract
exactly as intended became impos-

sible. If no part of the contract had
been performed, the parties would
have been under no obligation
to continue. But part of the price
had been paid and Schnell had
gone into possession of the dealer-
ship.

"Under the circumstances, the
rule of reason must prevail. The
appraiser's method, namely, taking
the original cost and allowing for
depreciation, was a fair and proper
method of determining reasonable
value."

Based on case reported in 351 Pac. 2d at page
872 (Col.)

Oil Firm Seeks to Stop
Station Price-Cutter

Peppo Oil Corp. entered into
"fair trade" agreements with its
service station dealers, in which
the station owners agreed not to
sell Peppo gasoline at less than
stated minimum prices. Jack Jack-
son, Peppo dealer in Midcity, not
only refused to sign the agreement,
but continued to sell Peppo gaso-
line at less than the standard Pep-
po price.

The company brought suit for
an injunction to stop Jack from
cutting the price.

"We are in competition with
other major gasoline companies in
Midcity and Jackson's price-cutting
does us irreparable harm," Peppo
said.

To Foster Competition

But when the case came before
Judge Smart, he denied the appli-
cation for an injunction and dis-
missed Peppo's suit.

"Fair trade laws are valid only if
they foster competition, not throt-
tle it," the judge said.

"A tour of Midcity fails to ^^
veal any substantial difference be-
tween Peppo and other gasolines
in a competitive way. There is no
proof that Peppo differs in content
or quality from others merely be-
cause it is different in color or ad-
vertising slogans and all gasolines
seem to be uniform in price. The
only competition seems to be that
one man keeps his station neater
than another.

"Since the fostering of competi-
tion is the purpose and justifica-
tion for the statute, it is clear that
Peppo does not come within its
protection and no injunction is
justified."

Based on case reported In 1S7 AU. 2d at page
63 (Pa.)

Claims Shop's Trucks Not
Covered by Insurance

Gordon operated Gordon's Sales
and Service, which consisted of a
service station and repairshop. On
the premises he had a used car
sales operation and held a dealer's
license. He owned two farms ad-
joining the service station. He also
did a bit of lumbering and truck-
ing.

In the used car area, disT)layed
for sale, was a Paramount truck.
Occasionally the truck was taken
out to tow a disabled car or for
casual hauling jobs.

While towing a damaged auto-
mobile to the repairshop, the truck
became involved in an accident.
Two people were injured and
made claims against Gordon for
damages.

When Gordon's insurance car-
rier rejected liability, Gordon
brought suit against it to have his
rights to protection enforced, rely-

[CONTINUED ON PACE ISO

MOTOR. August 1961

News for Jobbers

1962 Pacific Show
For Portland

Next year's Pacific Automotive
Show, the 14th, will be held at
Portland, Ore., March 22-25. This
will be the fourth Pacific Show to
be held in the Northwest. The
scene will be the Memorial Colise-
um.

Harold Littrell, Littrell Parts,
Inc., Medford, Ore., is president of
the show for 1962, S. B. Sturtevant.
Sturtevant Motor Parts Co., Van
Nuys, Cal., is first vice president,
William D. Henderson, Henderson
Brothers, Sacramento, second vice
president. Rollin McBurney, Boggs
and McBurney Auto Parts, Inc.,
West Los Angeles, is secretary and
A. V. Rodman, manufacturers' rep-
resentative, Los Angeles, treasurer.

17 Join AERA

Seventeen new members have
been accepted by the Automotive
Engine Rebuilders Assn. Of these,
12 are active and five associate.
One of the new active memebers is
Canadian.

FuU-Time Salesman
Program Discussed

Plans for bringing fully em-
ployed salesmen into more active
participation in the organization's
affairs was recently explained to 1 1
regional groups of the Automotive
Affiliated Representatives by Ed L,
Lee, AAR executive secretary.
Lee's travels took him as far West

as Seattle and as far South as Rich-
mond. Lee also discussed AAR's
coded customer list and the organ-
ization's new group insurance pro-
gram.

Indiana Jobbers
Form Group

After electing temporary officers
and directors, automotive whole-
salers in Indiana recently took the
first step toward creation of a state-
wide organization.

Robert A. Smith, Century Auto
Parts, Indianapolis, was named
temporary president; Louis H.
Wasmuth, Portland Motor Parts,
Portland, Ind., temporary vice pres-
ident, and Paul Hunckler, Sturm
Auto Parts, Huntington, temporary
secretary-treasurer. The second
state-wide meeting will be held in
September.

Manufacturer Seminar
Being Repeated

A second seminar on executive
development for manufacturer
members will be conducted by the
Automotive Service Industry Assn.
at the University of Illinois the
week of Nov. 5 next. The first sem-
inar held last year was adjudged
an unqualified success.

Among the subjects to be stu-
died at the forthcoming seminar
will be economic research and fore-
casting, motivation, communica-
tion, finances, sales management
and organization.

California Jobbers
Ask More Shows

At its recent quarterly meeting,
the California Automotive Whole-
salers Assn. endorsed a prof>osal by
the Pacific Automotive Show thai
one national and two regional
shows be held each year.

John Morley, a feature speaker
at last February's AAR breakfast
at Los Angeles, has been signed as
the feature speaker at the CAWA
members* meeting, Nov. 17. at San
Diego.

Thayer's Work Cited

In the presentation recently of a
certificate of appreciation, the Au-
tomotive Service Industry Assn.
recognized the contributions of Les
A. Thayer, Belden vice president-
sales, during his term of office as
president of ASIA.

Jobber Sales Up,
Profits Down

Although the 410 automotive
jobbers reporting in the Motor and
Equipment Manufacturers Assn.'s
annual survey increased sales on the
average from $453,520 in 1959 to
$463,673 last year, both gross and
net profits were below the 1959
level.

Average gross for the jobbers r^
porting in 1960 was 27.6 per cent
compared with 28 per cent in 1959.
Net as a percentage of sales after
provision for taxes was 2.5 per cent
in 1960 compared with 2.8 the year
before.

Net worth of the reporting job-
bers also fell in 1960, averaging 2.9
per cent compared with 3.2 per
cent in 1959. Inventory turnover
remained the same at 3.4.

Signs Consent Order

A consent order signed by Mont-
gomery Ward and Co. and ap-
proved by the Federal Trade Com-
mission prohibits a mail order fir©
from **making deceptive pricing
[continued on pace

MOTOR, August 1961

« j

try the
liston

SG" *

that's
exciting

to sell...

MUSKEGON "ENGINE-DATED" SETS

make faster, easier sales for you. When you sell
and install an "Engine-Dated" set, you know you're
installing the very best combination of rings ever
developed for the particular engine into which they're
going. There's no guesswork on your part as to what
grade you should install . . . you install only the very
best. You and your customers get important savings
too, from the distributing economies accomplished
by Muskegon. Individually packaged with easy-to-
follow instructions that save work and assure the
right installation every time. "Engine-Dated" sets de-
liver peak performance . . . that's why Muskegon has
been the engine builders' source since 1921 and
why more than 1 out of every 3 new cars is equipped
with Muskegon.

JUST TRY THEM ONCE AND
YOU LL SEE WHY *'ENGINE-
OATEO" SETS ARE EXCITING TO
SELL. .A PLEASURE TO INSTALL
Request This Fact-Filled Booklet
Six easy-to-read pages tell about
the "Booming Engine Repair Busi-
ness Ahead" and how "Re-Ringing
Leads to Related Sales." Ask your
Muskegon jobber for a FREE copy
or write us direct!

The industry's source- original equipment and
replacement-for P'isto(\ R\u%% B.\\^"\t^wbTO.^^\w^V'a:^^ ^

News for Jobbers

continued from page 84

and savings claims" for its tires,
accessories and parts. As in all con-
sent decrees, the company's agree-
ment does not admit a violation of
the law.

Abandons False Oil Ads

In a consent agreement with the
Federal Trade Commission, Edgar
F. Henley and Truman F. Wil-

liams, trading as Henley Oils, Nor-
phlet. Ark., promised not to sell
oil which is composed wholly or
partly of previously used oil with-
out disclosing this fact in its adver-
tising and labels.

Buys Brake Fluid

The Weatherhead Co. has ac-
quired Puritan Brake Fluid, which
had been marketed by Olin Math-
ieson Corp. Besides the fluid itself,
Weatherhead will distribute Puri-
tan hydraulic brake parts.

ASIA Safety Decals

\&c^":r

ACME

SINCE ^ 1915

ACME

JOBBER DISPLAY
BOARD

This NEW
ACME
"Silent

Salesman"

#3000

will Sell

for You...

will bring

You more

SALES...

more
PROFITS!

SEND FOR COMPLETE LITERATURE

ACME AIR APPLIANCE Co., Inc.

20S NEWMAN STREET • HACKENSACK, N. J.

HIGHWAT SAFETY

INESS

Members of Automotive Service
Industry Assn. have recently re-
ceived green and black decals read-
ing "Highway Safety Is Our Busi-
ness." The purpose is to identify
individual members with the asso-
ciation's support of the drive for
vehicle inspection programs.

Display of the decal, J. A. Bry-
ant, ASIA president, says, will as-
sist "in the enactment of periodic
motor vehicle inspection laws in
those states not having them."

Sales Forces Combine

Combination of sales forces of
John Bean Div. and Barrett Equip-
ment Co., both subsidiaries of the
FMC Corp., have been practically
completed. Most sales representa-
tives of both organizations are still
on the job. This has been accom-
plished by consolidating some ter-
ritories.

AWDA Admits Eight

Eight new members have been
accepted by the Automotive Ware-
house Distributors Assn. Seven of
them are distributors. The new
manufacturer affiliate is the Electric
Storage Battery Co.

Adopts New Banner

A new banner has been adopted
by the Assn. of Diesel Specialists. It
will be unfurled for the first time
at the association's annual conven-
tion at Minneapolis next month.

ASIA Honors Old-Timers

Automotive Service Industry

Assn. recently honored 173 of its

member-firms by presenting each

with a Distinguished Service Award

[continued on page 91

MOTOR, August 1961

Nationally Advertised

Supplies

that offers you a bigger selling and profit opportunity
on repair work ttian any otiier sign you can display

What grounds do we have for a statement like that? . . Plenty! , . . The N*A'P»A Seal
represents practically all types of parts, equipment and supplies for all makes of cars,
trucksand tractors— not just one type of product for all makes— not lines foryusf one make
—but across the board. These nationally advertised products, as you will see on the next
page, come from the nation's leading manufacturers, with combined resources of more
than $1 ,000|000,000, And they're all available with one stop, one phone call, one order,
from your N-A»P-A Jobber.

The Selling Opportunity? . . The N*A-P*A Seal is recognized by millions of car
owners— at home or away from home— as a symbol of quick parts availability and prompt
repair service. Year after year, N-A-P-A's national advertising has been telling car owners
they can depend on the N-A-P-A Seal— and the shops that display it.

The Profit Opportunity?.. Don't misunderstand. You can't buy products bearing the
N-A-P-A Seal any cheaper than you can buy products of genuine quality anywhere else,
BUT the time you save in shopping around for parts— in keeping skilled me-
chanics from waiting for needed parts— makes a big difference in the number of
jobs you can handle in your shop and deliver on schedule; a real increase in
the net profit you realize on your whole operation.

Have a talk with your N-A- P- A Jobber soon. Learn about his service. Profit from

it— and the business the N-A-P-A Seal will bring to your shop.

NATIONAL AUTOMOTIVE PARTS ASSOCIATION - 29 E. MADISON ST., CHICAGO^ ILLINOIS

MOTORS August 1%1

Oi^^^^'^ Pistons. Piston Pint,
Sloevo Assemblies, Valves, Valve Springs
and Water Pumps.
Alllad Automotive Parts Co.
Indianapolis, Indiana

MiCniCSt Timing Gears, Timing Chains

A Sprockets

Microtost Timing Gears

Oevdand 12. Ohio

Fan Belts. Air Conditioning
Belts, Power Steering Belts, Radiator Hose,
Heater Hose, Power Brake Hose
National Products, Inc.
Denver 17, Colorado

, Engine Bearings
Cievlto Service • Cleveland 3, Oiilo

MnOMSOH Thermostats, Thermo-
stat Assortments
Standard-Thomson Corporation

Waltham 54, Massachusetts

^TZ C^OZl Gasl(ets, Oil Seals,

Power Steering Equipment

Victor Manufacturing A Gasket Co.

Chicago 50, Illinois

ZOLLNER Aluminum and Bi-Metallic

Pistons

Zoilner Corporation • Ft Wayne, Indiana

JtJpfllVE LINE^ ^

C4>£^f^^ Tie-Rod Ends, Bail Joints,
Torsion Bars, Coil Springs, Front End
Suspension Parts

Allied Automotive Parts Co.

Indianapolis, Indiana

9^ Sintermet

Sintermet Transmission Discs
American Bralieblok Division
Birmingham, Michigan

BRIOGS Shock Absorbers and
Load Absorbers

Briggs Shock Absorber Company
Oevdand, Ohio

CLEVELAND Universal Joints
Cleveland Steel Products Corp.

Qeveland 35, Ohio

DCTROnr Universal Joints, Drive
Shafts

Detroit Universal Division
Dearborn 1, Michigan

Transmission & Overdrive
Gears
Dittmer Goar Division • Auburn, Ind.

Mi(ni6Sl Automstte TransmTsslon

Parts and Kits

MicroTest Gear Company

Indianapolis, Indiana

Clutch Plates
Dana Corporation • Toledo, Ohfo

RAIIITAM Roller Bearings

Raritan Bearings • West Trenton, N. J«

t§&ll^miif9r Mufflers, Exhaust and*
Tail Pipes, Exhaust System Accessories
DeKoven Manufacturing Company

Racine, Wisconsin

iSlMCCr Universal Joints & Propeller
Shafts; Transmissions; Power Take-Off s;
Clutches; Hub/Lok; Axles;
Dana Corporation • Toledo, Ohio

^iTZCS^OZE Automatic Trans-
mission, Pinion & Wheel Seals
Victor Manufacturing A Gasket Co.

Chicago 50, Illinois

llilJE^TJIICAIL A SAf ETT J

P^Brake U

Brake Lining, Clutch Facings^

American Brakeblok Division

Birmingham, Michigan

^IK^

Bail Bearings
The Federal Bearings Co., inc.
Poughkeepsie, New York

IRS Ignition Sets (Ignition
Radiation Suppression), Vinyl and Lac-
quered Braid Primary Wire. 6 A 12 Volt
Battery Cables & Ground Straps, Terminals
Belden Manufacturing Company
Chicago 80, Illinois

IIIKBPIIT Tire Valves, Accessories
Bridgeport Brass Company

Bridgeport 2, Connecticut

CCNUn Ignition and Electrical Parts
The Echlin Manufacturing Company

Branford, Connecticut

Windshield Equipment for
Motor Vehicles

Trico Products Corporation

Buffalo, New York

® TUN6-S0L Directional Signal Hashers
Tung-8oi Electric, Inc. • Newark, N. J.

UniT€D Hydraulic Brake Parts, Brake
Ruid, Parking Brake Cables and Assem-
blies, Power Brake Kits, Speedometer
Cables and Casings, Fuel Pump Kits

United Parts Division

The Echlin Manufacturing Company

Chicago 7, Illinois " "

VlaALL Turn Signals and Switches;
Reflex Reflectors; Truck Mirrors; Rares;
Lights—Clearance Marker, Stop and Tall,
Emergency, Fog, Driving and Back Up.
Vehicle Products Company
Cincinnati 10| Ohio

Brass Rttings, Oil & Gas
Lines, Controls, Hydraulic Brake Fittings^
Power Steering Hoses
The Weatherhead Company
Cleveland, Ohio

B ^ K Test Equipment for Engines, Auto-
matic Transmissions, Electrical and Cool«
ing Systems.
B*K Service Products
Indianapolis, Indiana

Hydraulic and Mechanical
Jacks; Specialized Service Handling
Equipment

Edgewater Automotive Division

St Joseph, Michigan

TUmOtutSm A complete line of hand
tools for automotive mechanics: plus spe-
cialized tools for repair and adjustment of
automatic transmissions.
The New Britain Machine Company
New Britain, Connecticut

Si&nMitir Heatmaster-Electionic
Muffler Removal Tool, Kutm aster— Preci-
sion Pipe Cutter, Pipe-rounder and Pipe
expander— Safety Fit Tools
DeKoven Manufacturing Company
Racine, Wisconsin

^ WPUKMCE \ iJUjilTEMICE ^

BAIiCAMP Miscellaneous Parts for
Ford, Chevrolet, Plymouth and other pop-
ular cars; Rubber Products, Switches,
Starter Drives.
Balliamp, inc. • Indianapolis, Indiana

B*K Service and Supply Necessities
(mere than 1600 numbers)
B*K Service Products
Indianapolis, Indiana

MAC'S Automotive Polishes and Chem-
icals

Mac's Super Gloss Co., Inc.
Los Angeles 42, California

MAITII-SEMII Automotive Colors,
Undercoats, Thinners and Reducers, spe-
cialties

The Martin-Senour Company

Chicago 8, Illinois

Contour Replacement
Front, Rear and Trunk Mats
Prospect Rubber Company

Cleveland 3, Ohio

Fasteners, Screws, Nuts
and Bolts, (Used Everywhere).
Rocliford Screw Products Co...

Rockford, Illinois

' Floor Mats, Litter Basltets
Rubbermaid, inc. • Wooster, Ohio

A "Parade of Parts" serves repairmen everywhere through 3,000

MOTOR, August 1961

Jobbers

E
E
L

L
I

N
D

E
R

K
I

* News for Jobbers

continued from page 86

for "exemplary and enduring" serv-
ice to their communities and to
the industry.

Only member-firms of ASIA who
have been in business continuously
at least 25 years are eligible to re-
ceive the award.

Buys Finishes Firm

Jamestown Finishes, Inc., James-
town, N.Y., a former Rubbermaid
Inc. subsidiary, has been purchased
by the Tremco Manufacturing Co.

Jobber Doings

A 1 per cent service charge on
past-due accounts will be levied by
members of the Ohio Automotive
Wholesalers Assn. if a resolution
adopted at the recent convention
is observed.

The third annual convention of
the Kentucky Automotive Whole-
salers Assn., Aug. 13-15, will be ad-
dressed by Jack Bryant, president
of the Automotive Service Industry
Assn.

Hendrie and BolthofF Co., oper-
ating a Sl-store chain from Den-
ver, has been acquired by the
American Parts Co., Houston, parts
division of Gulf and Western In-
dustries.

Patten Sales Co., Jacksonville,
Fla., a unit of a Gulf and Western
Industries division, has acquired
Spencer Auto Electric, with head-
quarters at Tampa, Fla.

Manufacturer's Personnel

Carles E. Rowett tp director of
sales and service, Eclipse-Pioneer
Div., the Bendix Corp.

A. T. CoLWELL to director, the
Gabriel Co.

Robert B. Kiersky to vice presi-
dent of marketing, Edgar W. Loch-
rie to vice president of sales, and
Frank P. Reggio to general sales
manager, Permatex Co., Inc.

Edgar W. Clark to the new post
of director of marketing services,
Eaton Manufacturing Co.

Carl E. Johnson to new position
of division sales manager in charge
of all automotive original equip-
ment and jobber sales and all ma-

MOTOR, August 1961

rine original equipment and deal-
er sales, Sparton Automotive Div.

Earl F. Wonacott to corporate
advertising manager, Phillip A.
Sinclair to sales promotion mana-
ger, Richard D. Kelly to manager
of national account sales, the Elec-
tric Autolite Co.

Robert N. Fisher to marketing
manager for replacement gaskets,
the Vellumoid Co.

R. D. (Don) McGovern to oil
filter merchandising manager and
Milton N. Weatherhead, Jr., to
merchandising manager for lamps,

pressure caps and hydraulic valve
lifters, AC Spark Plug Div.

A. A. Krueger to vice president
of sales and R. L. Smirl to vice
president of engineering, Borg and
Beck Div., Borg-Warner Corp.

Claude W. Mason to vice presi-
dent and assistant general manager
and Frank J. Hoyne to vice presi-
dent—sales. Mechanics Universal
Joint Div., Borg-Warner Corp.

Samuel J. Roumeles to vice pres-
ident-sales, Casco Products Corp.

Harmon (Bud) Oren, Jr., to
sales manager, Watervliet Tool Co.

CAPS

RADIATOR CAPS

New EielHsift Gmn Pstli
alM ttandanf prettnri ci

BittN Safety (

ps. Opea steck er 12 <,

CUMP-A-RAMA

Displays and holds 100 clamps

in 4 popular sizts. Display is

FREE.

Your single source for:

per diaplay ass't.

GASOLINE CAPS

A cemplete liae ef feaierwell caps. Alee, eit-
sltfe caps aad lecking caps la fleanlag chreme.

OIL FILLER CAPS

All sizes and styles te fit Annrlcu aad ferein
cars— tracks aad tracters.

CLAMPS

QUIK-SEAL

Tke in «ilck-ittieh nm gut clinp win

MF-T-LOCK (Mtvi.

GOLD SEAL

The popalar Murray werm-drlie clanp far all
radlater and beater base installatiens. Aiail-
able with cellared er aea^ilared screw. In
epen steck er attractlie merchandisers.

BAHERY SERVICE PRODUCTS

BATTERY HOLD OOWNS-jlew HD-12 Prallt-Pak
centalns 12 steel-relaferced plastic battery
held dewBS la the 6 nest pepalar sizes. Display
Is FREE.

<•

ATTERT SERVICE PRODUCTS

See Your Jobber, tfr Write for Details to:

TOWSON 4, MARYLAND PbMo TA 34100

Martin Bury Revises
Book for Dealers

"The Automobile Dealer," by
Martin Bury, long-time Philadel-
phia automobile dealer and fre-
quent contributor to MOTOR
Magazine, has been republished in
a revised edition. The original ver-
sion was reprinted once.

A new chapter on labor relations
has been added in the revised edi-
tion. This information, together
with new material on collections
and operating formulas, adds con-

siderably to the length of the book.
It now contains 320 pages.

Chrysler Net Up

Chrysler Corp.'s net earnings for
the three months ending June SO,
1961, were $6,200,000, as compared
with a net loss in the first quarter
of 121,900,000.

Sales for the first half of the year
totaled $995,000,000. The company
lost $15,700,000 in the first six
months. In the same period last
year, Chrysler earned $23,700,000.

Sought by FBI

TEN MILUON

GENERATORS

AGO*

ARROW 102

For Service Shops and Jobbers, it
provides Rebuilt Generators proved
fit for road service before they leave
the production floor.

How is it possible? We spent years
finding the answer. In fact, the first
101 testing methods which we
designed and built were unsatisfac-
tory. But the 102nd design suc-
ceeded, and Test "102" was born.
Since then, advanced electronic
instrumentation has refined its
accuracy and reliability.

Does it work? We think so because
more than 10.000,000 Arrow Gener-
ators have passed this ''perform-
ance test'*, others have failed and
gone back for reprocessing. No
Arrow Rebuilt Generator ever leaves
the plant until Test "102" has
proved it fit for service.

*That is, ten million ARROW generators ago.

ARROW ARMATURES COMPANY

BOSTON 34, MASS.* SPARTANBURG. S. C.

James M. Tuttle

Charged with fleeing Orange
County, Cal., in July, 1960, to avoid
prosecution for alleged rape, James
Marvin Tuttle, also known as Tut,
is being sought by the Federal
Bureau of Investigation. He is said
to have been employed as an auto-
mobile mechanic and most recently
had operated his own automatic
transmission shop.

Tuttle, 37, is about 5 ft. 1 in. tall,
has a short left leg and walks with
a limp. He is said by the FBI to
carry an automatic pistol and
should be considered dangerous.

Anyone having information con-
cerning Tuttle's present where-
abouts is urged to contact the
nearest FBI office.

Safety Speech Hailed

Clifton W. Phalen, president of
the New York State Citizens Coun-
cil on Traffic Safety, in a speed
delivered before the New York
State Conference of Mayors, urged
that local safety councils be formed
to help reduce accidents.

He outlined a six-point program
which his council has adopted and
put into action.

Copies of Phalen's address are be-
ing circulated among interested
groups throughout the country by
W. R. Hearst, Jr., chairman of the
President's Committee for Traffic
Safely.

New Finance Plan Covers
Equipment Piuchases

A new financing plan to enable
garages and service stations to buy
automotive equipment and pay up
to 90 per cent of the cost in equal
monthly installments has been an-
nounced by Universal C.I.T. Credit
Corp.

Terms range up to 36 months
and a minimum of 10 per cent
down is required. New or used
equipment may be financed.

MOTOR, August 1961

fell0W Pages ad¥ertisiiig builds sales and service
%s^" says C. E. Grentner, Pres^ Grentner Bros, Inc.,
Fid. "Very few dealers handle the makes of imported
I sell. So— customers for our lines have to use the Yellow
to locate a dealer- Our Yellow Pages advertising helps us
' share of this business. We buy the largest size display
liable because a tot of our export customers in Latin
a turn to the Miami Yellow Pages whenever they need
\r service. We want them to turn to us!"

Display ad (shown reduced) runi tifid«r
AUTOMOBILE DEALERS-NEW CARS. Call the
Y«llow Pig«s man at your Bell Telephona
Bui I nasi Offki to plan your prpiram.

Dftplay thit tm&lem. It builds your butlnetaT
R» August 1961

l|gVI^ time-saving OTC tools

ff^2-way 3-way
flange-type puller

• REMOVES HARMONIC BAL-
ANCERS, TIMING GEARS,
ETC. ON LATE MODEL CARS

Like two pullers in one! . . . allows
ntechanic to quickly and easily re-

N«. Sit

3-WAY

2-WAY

move harmonic bal-
ancers, timing gears,
etc. which have either
two or three tapped
holes. Handles bolt-
cixicle diameters from
lV4'to4H'.

ltfgVlf''Zirc-Ram"tool

• FREES FROZEN GREASE FIT-
TINGS QUICKLY AND EASILY

With one hammer blow "Zirc-Ram"
generates up to 1,000 lbs. of hy-
draulic pressure, quickly
frees frozen zirc-type grease
fittings and often reseats
damaged fittings. Works
on either straight or angle
fittings, will not harm fit-
tings as pressure is exerted
by oil, not metal.

fiSt! ball joint suspen-
sion sockets, wrenches

• EASILY REMOVE AND
INSTALL BALL JOINTS;
ADJUST CASTER, CAMBER

Specially designed ball joint suspen-
sion sockets quickly remove and
install ball joints from upper and
lower "A" frame on Chrysler built
cars. Four new ball joint suspension
wrenches adjust caster and camber on
late model Ford, Mercury, Lincoln
and Rambler cars.

Other iVEMf time-saving OTC tods and equipment

No. S17

*•> • . -
NEW gat gaug* lock>
nvf wrench for lote model
Chrysler cors.

NEW Ford generator
wrench — for generotor
mounting brackets.

Not. 961 .96S

NEW flange-type rear
axle beoring puller-

No. 656

NEW Ford
wrench for
bonk.

manifold nut
right and left

See your OTC distributor about these and other special OTC tools, or write:

.•SAlt,

OWATONNA TOOL COMPANY

y 332 CEDAR HREH OWATONNA, MINN. CABLE: TOOLCO

Things to Come

DEALIt CONVUrriONS

Aug. 20-21 Wyoming. Jockson

Aug. 20-23 West Virginio. White Sulphur

Springs
Sept. 13 Vermont, Stowe
Oct. 22-24 New York. Kiomesho Lake
Oct. 22-24 New Jersey. Atlantic Qty
Oct. 29-31 Horido. R. Louderdole
Dec. 4 Utoh. Solt Loke City
Dec. 4-5 Minnesota, Minneapolis
Dec. 8-9 Montano, Billings
Feb. 3-7 Notionol Automobile Deolers

Assn.. Atlantic City

PARTS AND EQUIPMENT SHOWS

Oct.

Dec. 9-11

23-26 Fleet Maintenance Exposition,
New York

Annuol Auto Trim Show, Los
Angeles

intemotionol Automotivo Service
Industries Show. Chicogo
Mor. 22-25 Pocific Automotive Show,
Portland. Ore.

Feb.
Mor.

2S.
3

Sept. 14-17

Oct. 12-13

Oct. 29-
Nov. I
Oct. 30-
Nov. 2

Nov. 8-10

Dec. 7-14

Feb. 26-27

June 29-
July I

GENEtAL

Assn. of Diesel Specialists Meet-
ing, Minneapolis, Minn.
Western Engine Rebuilders Assn.
Convention, Palm Springs, CoL
National Lubricating Grease
Institute Meeting, Houston, Tei.
Automotive Warehouse Distribu-
tors Assn. Convention, Konsos
City. Mo.

Automotive Parts Robuilders
Assn. Convention. Los Angeles
Automotive Electric Assn.
Annual Meeting, Chicago
Automotive Service Industry
Assn. Convention, Chicago
IGO-California, Son Diego

S-P Seeks New Products

Studebaker-Packard Corp. has es-
tablished an applied research divi-
sion to develop new products and
improve existing ones. A group of
specialized engineers will be ap-
pointed to run the division.

r^'??)'^

TftULV Idflo/^
USeb CAR UOT

^ ^ " MOTOR ^

^ - — ~ 'rfSfljSB -^^ Z,

'Who says honesty pays?'

MOTOR, August 1961

Nationwide outdoor
billboards feature ^^PRESTONE
Long Life Coolantl

This year your cuBtomers will see "PRESTONE" Long life Coolani ad*
vertised on giant billboards like the one above.

Be sure to take advantage of this nationwide advertising by using
the free point-of-sale merchandising kit included with eveiy six-gallon
carton of "PRESTONE" Long Life Coolant, It includes a cobrful window
display banner, a protection and capacity chart, six embossed foil in-
stallation stickers, six Consumer Guarantee*and Installation Directions
folders and a copy of the Dealer Inspection Instructions.

For customers who ask for extended-use anti-freeze be sure and sell
them the best "PRESTONE" Long Life Coolant is the quality leader of
the extended-use anti-freeze products.

PflESTONE

^ThefamouB 25-ytar.old "Prt§ton«"AnH-Fnu€fmU-
wtintv guaranUe against fnexing and eorrouwu

PRICE $3^' PER GALLON

Fair Trade Price applicable in all states
having effective Fair Trade Laws.

Tlm l im a*' ond 'Unton Corh i i l a'*ort u oii l aie rt Irod e wotti fat prodinti of
UNION CARBIDE CONSUMER PRODUCTS COMPANY • OlvMoii •• UrIm CsrMtfs GorporaUoii .aTOPM Avwiut^NMr Yoilil7.N.V.

ITOR, August 1961

Quick Service Data
on 1961 Passenger Cars

TIRES. BATTERIES. . CAPACITIES— COOLING SYSTEM

TEKT

Tkiefe.
MOSTAT

MAKB AND
MODIL

ji
%

•5

S ' fli 1

^ !

CAPACITIES

Trans.

1 i^ ^L,.

TIRES

Siz«

COOLING

RADIATOR

! I ^ .
i I 1'

1^
It

09<

DraiJM

•OS

fli «

HOSM

! PANBILT

Fan - GoierMor ,
Water Paay I

Lowar Upper

li I

2& E SS E

£a :Z

Bnick Special

BaiekUSabre

Bniek InricU, Ekctn

a«iilUc60.€2

CadilUcTS

CiMcku- Soyer b a

Cbavralal Cmnm

Chavralat C

Chavrdal V4 283 en. in.

Cbcvrelal V4 348 ca. in.

Chavralal CarraKe

Chrjslar Nawparl, Wiodaar. . .
Chrf slar Naw Torkar

CaoMl

DaSala

Dadga Lanear

Dadga Dart 6

DMigaDart V4

Dadga Palara

FardFalcaa

Fardi

Fard V4 2f2 CO. in.

Fard V4 3S2 en. in.

Fard V4 39f CO. in.

Inparial

Lincaln Cantinanlal

Marcvy C

Marevf V-8 2f2 cu. in.

Marearf V4 3S2, ;jM ca. in.. .

OldsnMbila F85

OldanMbila

Plfraaalh Valiant

PlTmaath C

PlfOMalh y-S 318 ca. in.

Plymaalli V4 Ul and 383 ca.

Pantiac Tampast

Pantiac

Rambiar Amariean

Ramblar Qaaaic C

Rambiar Clataic 8

Ramblar Ambasaadar V-8. . . .

SindabakarC

StadabakarV^

Tkandarbird

RD4

SHI
s

4
4
S

4 ^
5
S
S

nniH

ISH

18HNa

Na
18

ICHI

17
17

iH9H

•56 2«

12
13
21
17

IC
29
29
»•

16
29
29

13
2»K

12
13
21
17

12H|3

itH

i9yii

4^^11

IH ci

IH19

7
7

9Hn
11

«M

9
19
19

19
Uf
19

•H
7

•Htt
9Htt

2
C

14
29
29

21
21

20#

23t

4H29
3H23

29
20
20

16
29

13
4

29t{
29ti
29h

5J425#^

29
29
29
29

18
3*»18

4H29

6.50x13
7 60>1S

7 60ilSa

8.90x15'

8 20x15

6.70x15

6 50x13

7 50xl4f
7.50xl4Y

7 50xl4f
6.70x15

8 00x14
8.50x14

6.00x13*

8 00x14

6 50x13

7 00x140
7.50x140

8 00x14

f 00x13*
7.50x1411
750x1411

7 50x1411
7.50x141

8 20x15

9 00x14

7 50x14

7 50x14
7.50x14

6 50x13

8 00x14

6 50x13
7.00x14®
7.S0xl4Z
7.S0xl4Z

OOOxlS
8.00x14

6.00x15
6 50x15
7.50x14
8.00x14

6.00xlS_.
6.50xl5<^24

8.00x14

22-22
22-22t
22-22t

26-26*
28-28

24-24

15-26
24-24
24-24
24-24
24-24

24-22
22-22

24-24

24-229

24-244
24-22-
24-22*
24-22

24-24

24-249

24-24

24-24
24-24
24-24

22-22
22-20

24-244
24-24f
24-22
24-22

22-22
22-22

24-24
24-24
24-24
22-20

24-20^
20

24-24

12 N

12 N
12 N

12 N

170
170
170

173-178
173-178

167 B

167-172
167-172
167-172
167-172

180
180

17S-180

180

180
180
180
180

175-180
17S-180
175-180
175-180
175-180

180

175-180t

175-180
175-180
175-180

167-172
167-172

180
180
180
180

170
170

177-183
177-183
177-183
177-183

170
170

175-180

CH
CH
CH

CH
CH

BY
BT
BY
BY

CH
CH

CH
CH
CH
CH

PP
PP
PP
PP
PP

CH
CH

BY
BY

CH
CH
CH
CH

CH
CH

CH
CH
CH
CH

CH
CH

15
15
15

12-15
12-15

Na
13
13
13
13

14
14

14
14
14
14

12-15

12-15
12-15
U-15

15
13

14
14
14
14

12-15
14-17

13
13
13
13

13
13

12-15

L&R

L&R
L&R

L&R

L&R
L&R

L&R

R
R

L&R
L&R

L&R
L&R
L&R

L&R

L&R
L&R
L&R

L&R

L
R
R
R

R
L&R

L
L

L&R
L&R

L
L&R

L&R

IH-IH

-IH

IH'IH

IH
IH

IH
IH
IH
IH

N5 ,41'
MS M
MS S4

37-#»;

37-»i

3£ I

40 !

37 4<
37 V

37 4i\

U \

u
u

36
U
3C

36
3C
36
36

S7^.38
574? JH

i5- .

ih Im

574«5

38^l]S7^

31-40 40

13h
i4h

MP*
S5

a— Invicta 6gtire giTen, Electra uses 8.00x15 tires

f— MooteUir figure given. Pftrk Lane b 11^ qt.

f— 88 and Super 88 figures given. 98 uses 8.50 z 14 tires

B—OHV— opens at 177 deg.

BY-By-pasi

C— Center

CH— Choke

D— Dashboard

E — Engine compartment

F— Under floor mat in driver's oompartmeDt

0-GriUe

L— Uft

LAR— Left and right

N— NMative

N8— Not specified

P— Positive

PP— Poppet type

R— Right

RD— Rear Deck

4— Station Wagons fully loaded 28
•— 6cyl. modelsT.OGx 14

!— Convertible and Station Wagon rise is 8.00x14
—Hawk hood release located behind middle of front
bumper
t— Rear tire pressure for Statira Wagons 30
0— Station Wagons, 8.00x14
f— Station Wagons 26 lb. pressure all wheels
1— SUtion Wagons 21 gal.
*— 8.20x15 WSW sUncUrd on Biarrits
*— 24 front, 24 rear on 8.20x15
ft— Torque Flite capacity given. PowerFUte b 10 qt
it— 22 on Station Wagons
*— 7.50x14 on 6 pass. SUtion Wagons
8.00x14 on 9 pass. Station Wagons
1—8.00x14 on 9 pass. Sution Wagons
**— Under floormat on Hawk models.

^— Hawk and Lark Model 44 axle capacitv givexu L*^
Model 27 capacity is 2» ^» pt.

Jl—On Station Wagons, 21 11>. empty, 28 lb. fully kaded
f 11— Top section under bumper
44— Right front of luggam compartment under pbte

°Lark V8 figure given. Hawk tire sise is 6.70x15

|— Add 1 qt. if equipped with filter

t— Intake manifold thermostat figure ipvea. bloek tka*^
stats open at 137-142 deg.

*— Rear tire pressure for Statioa Wafoos b 24, vitk n^
load operation, 28

9— Rear tire pressure for Station Wagons b 26

#— SUtion Wagon 19 gal

"—3 speed transmisnon figure given, 4 speed a IH P^
*^— Air thermostat bellowt

^—Sution Wagon 21 gaL
®— Station Wagon 6.50 z 13

[more specifications, pace9S|
MOTOR, August 1*1

IKIAA V^MC^^^W/P UNINGS RATED

ST IN TOUGH SCIENTIFIC CONTROL LABORATORIES, INC.JESTS

irture Tests" on the road and in
le lab prove DD Silvertip linings
eet the highest quality standards
quired for top driving safety.

>W READY! NEW SUPPLEMENT NO. 1 TO
tIZZLY BRAKE SERVICE MANUAL. See Your
IIZZLY Distributor or Write Us for Details.

Scientific Control Laboratories, Inc., is a tough-
minded independent research firm. They know
that brakes, above all automotive parts, can be
a matter of life or death to a motorist. With this
in mind, they conducted tests which proved be-
yond doubt . . . where safety is critical, only the
best will do. And Grizzly DD Silvertip linings
proved best.

These rugged Grizzly linings were subjected to
the most rigid tests possible. After careful labo-
ratory checking, standard test cars were put under
extreme braking operations. DD Silvertip linings
easily overcame problems of heat, fade, and water
absorption. They proved themselves best on tough
"torture tests" on flatlands, in swamps and in
the mountains.

SAFETY FIRST . . . AND PROFIT, TOO

Your customers' lives can depend on you. You
dare not sell them second-rate brake linings be-
cause they dare not drive with less than the best.

Always use Grizzly DD Silvertip linings.

You'll put safety first . . . and profit, too.

01961. Grizzly BraKe Division

Brake Division

168 North Michigan Avenue,
Chicago 1, Illinois

cmzziY

rOR, August 196!

Mechanical Data
on 1961 Passenger Cars

TUNE-UP DATA . . IGNITION . . WHEEL AUGNMBNT

continued from page 96

MAKE AND
MODEL

IGNITION

tiMg

a il

'i'lming

WHEEL ALIGNMENT

Gastar
Anftlc

(Degrees)

Gember

Angle
(Degrees)

Toe-
in

(1kIw»)

SCtffiH

IndiB-
atiH

Buick Special

Buick Le Sabre, Invlcta, Electra.

GadiUac 60, 62, 75

Checker Superba 6 L-Head .
Checker Superba 6 OHV ....

Chevrolet Gorvalr ,

Chevrolet 6 ,

Chevrolet V-8 283 cu. In.
Chevrolet V-8 348 cu. In.
Chevrolet Corvette ,

Chrysler Newport, Windsor.
Chrysler New Yorker

Comet.

I)e Soto.

Dodge Lancer...
Dodge Dart 6 . . .
l>odgeDartV.8.
Dodge Polara . . .

Ford Falcon

Ford 6

Ford V.8 292 cu. in

Ford V-8 352, 390 cu. in.

Imperial

Lincoln Continental .

Mercury 6

Mercury V.8 292 cu. in

Mercury V-8 352, 390 cu. in.,

01d8mobileF85.
Oldsmoblle

Plymouth Valiant

Plymouth 6

Plymouth V-8 318 cu. In

Plymouth V-8 361 and 383 cu. in,

Pontiac Tempest .
Pontiac

Rambler American

Rambler American Custom.

Rambler Classic 6

Rambler Classic V-8

Rambler Ambassador V-8. . .

Studebaker 6 . . .
Studebaker V-8.

Thunderbird .

0331 015!30
0331 015 30

035 016,30

.029 019 39
032 019 39

450-800
550-900

550

035! 019
035| 019
035! 019
0351
035

32-34

28-35

26-33

01926-33

019126-33

035) 017127-32
035 017 27-32

.034

025 35-38

035 014

035 017
035

27-32

700

620-980
620-980

40-45
017 40-45
014127-32
01427-32

025 35-38 No
025 35-38 No
015 26-28>^; 10004
015|26-28H< 10004

035
035

034
034
034
034

035

034

034 02535-38
.034 015I26-28H
034 015I26-28H

650-950
5*^0-900
670-11301!
500-900

28@3700
22^3800

7-9@2000

18@)3350
33(^2400

32^3600
26^3500

28(h«3750
24^4600
28^3700

17-21 ^
17-21(<

^4300

5-7
8-10

»-10

No
0-10

7H-9

ni-9

14-18(<$4400 7H-9

23-27(a^3850 4'yiB-7%
21-25(c^4400 :4'/io-6'/i»
16-20(.^46001 6H-9H
20-24^4100 6-81/ib

014| 27-32
015i26-28H

030

016 28-32
016 28-32

620-980
700

20 5.23.5<p»4000

23-26Cq^4000fi

17-21(0)4300

30^4000

514

No No H

10004 l20.S-23.5@i4000 7
10004 I23-26C<^4000§544

035 .017 40-45
035 020 40-45
035' 017 27-32
035: 017 27-32

033 013! 73-77
035 016128-32

.035
.033
035
035
035

.033
.033

034

020 36-42
016 28-35

016
014
014

.017
.016

.015

2»-35
28-32
2»-32

37-41
28-32

26-28H

800
800

650-950
500-900
540-860^
550-850

650
700*

850

1000

600

800
600

550

i26Ca)4200
22-26(^4400

230:^3850

21-25(^)4400

21-25(046001

5-7
8-10

4^4o-7'/r«

6Ks-9H

22-26(^4100 7H-9H

24-28(0^4250
22^3600*

12-16r(d400d

22@42d0

20-24(1)4200

34-38^3800

24^1800
24(<$2250

21.S-24.S@4000

6-8*

5-7

8
8

17Vi@l6
17^2^18

10H-12@15-20

No
I0(g^l5

23@15H
22^15H
15(0.15^3
15^;15>^

16)^-22(0515
16>3-22($15

27-29. 5(g,5»V6
16.4-22^15

19-25(0^14.5

15Ho-20>/io@12
24-30(0117
21-26 ((!> 16

27-29. 5(a)5»^
26(o:6
19-25(rii20
19-25(<i*17§

16H-22@15

22(^18

26^6

19-250)20

19-25(g^l7S

254@16
20H-23«^@21

19-25(01 14 'a

15»ii-20«^(^12

13-19(0)13

19-25(g)16

20(0)13-15
20(^13-15*

9-13(q^ll

22@164

22^16>^

20^15

14(3^13

16^13

12-18@17

5B
12B

3HB

4B
5B
4B
8B
4B

lOB
lOB

4Bt

lOB

2HB
2HB
lOB
lOB

4Bt
4Bt
3Bt
3Bt

lOB

3Bt

5B
5B

24B
2HB
5Bt

lOlilf

6B
6B

3B
8B99

V V

2B
4B

3Bt

-i..=bH

-H--IH

+2
+2

+4.. +5
+2..±H

+1H

0..=fcH

ft
+H..+1H

0..+1

0..=fc^2

+H..-l-)<a

•/6..H
OH

/4..»/h

7H
9«/u

7
7

7H
7H
7H

4'-2*

+ H..+1

0,.-|-li°
+K..+I
+H..+1
0..+Ji

-K..+H

\ic :r 6':*
•^. '-r j6':*
>^..^« 6'.*

H H i6*4?
K h :6^J
M U 6»4?

V6. S

'2H..-IH

0..+Hj#

o..+>^#
o..+H#
0..+H#
0..+H#

+M..-i^»
-H..+H

+K..=fcH

0..+19

0..+I9

+K..+1

V4
0..H

0..H
o.K

7H
II

74
6H
64
64

6H
44»

84J

6*
6*

'/6..H

H — Before top center

D — Vibration damper

F— Flywheel

P— Pulley
° — Lincoln Continental steering axis inclination
taken at H deg. camber: caster must agree
within H dog. for right and left sides; camber
must agree within ^ deg. for right and left
sides.
«— Steering axis inclination spceified at deg.

4 — Figures apply to cars with manual transmission.
390 cu. m. is 550.
44 — 390 cu. in. is 9
I — 390 cu. in. 21.5-24.5 ® 4000 centr. advance,

12-18 (^ 17 vacuum advance
^—Caster Manual steering -H ±}i deg.
Power steering +M ±}i deg.

V— Camber Left +^=fcJi deg.
Right+>irb^deg.
e—Camber Left -|-H =fcK deg. (Prefer -1-^)

Right -1-^ =fc^ deg. (Prefer +^)
* — Lark figure given. Hawk is -1 H to -3 deg. Maxi-
mum variation between wheels should not
exceed 14 deg. on Lark, ^ deg. on Hawk,
f— Figures given for oars with automatic trans-
missions. Different figures are used with
manual transmission cars,
tt— Camber -|-H to -H left
-\-H to-H riuht
♦—670-1130 with auto, trans.
1—16-20^4600 with auto, trans.
tt — 361 cu. in. figure pven
7.5 deg. on 383 cu. in.
® ®— <^aster Manual nteering -^ ±»/i deg.
Power steering -5i ±H deg.

* — Figures given for engines with 8.6-to-l com-
pression ratio. Engines with higher eoa-
pression ratios have different data
¥ — At 1 deg. camber
I— +H deg. caster and dec. camber denrad. !l

in. toe-in preferred on Y-S
9 — Driver's side H deg. more camber
t — With automatic transmissioii — 10
^*— Camber H deg. d:M deg. left

K deg. ±*i deg. right
99 — Figure given is for manual traos. with W*
fuel. Manual trans, premium fuel is IS <kk
B. Auto, trans, figures are 10 deg. B w
regular, 14 deg. B premium
*' — 8B for regular fuel, IIB for premium fuel
ZZ— Timing manual trans. — ^TDC r^nlar fuA ^
premium fuel. Timing auto, trans. — SB ttt»-
lar fuel, 8B premiiun fuel

[more specifications, page 102
MOTOR, August 1961

spherically ground

honed

roller heads

O-shaped

raceway

lubrication groove

and rollers

These Bovver features give
you something to hang your hat on

When you sell Bower tapered roller bearings, you
can sell genuine design features. These features not
only help the bearings do a better job, but keep
your customers satisfied— and coming back.

All Bower tapered bearings are Spher-O-Honed.
Roller heads are spherically ground for perfect
contact between roller and flange raceway. Race-
ways are honed to insure the smoothest possible
surface. And a large O-shaped lubrication groove

at the base of the cone flange further improves
performance.

In Bower straight roller bearings, all rollers are
ground with a crown to distribute the load more
evenly along their full lengths, eliminating bearing-
killing fatigue. Bearings last longer.

These are reasons why it'll pay you to sell the
Bower line. Moreover, you get fast delivery when
you need it. Call your jobber today.

BOWER ROLLER BEARINGS

FEDERAL-MOGUL SERVICE
DIVISION OF FEDERAL-MOGUL-BOWER BEARINGS, INC. • DETROIT 13. MICH.

MOTOR, August 1961

Mechanical Data
on 1961 Passenger Cars

ENGINE . . VALVES . . BRAKES . . EXHAUST

continued from page 98

MAK£ AND
MODEL

ENGINE

Firing
Order

Idle Speed

Buick Special

Buick LeSabre

Buick Invicta, Electra .

Cadillac

Checker Superba 6 L-Head .
Checker Superba 6 OHV ....

Chevrolet Corrair

Chevrolet 6

Chevrolet V-8 283 cu. in..
Chevrolet V-8 348 cu. in. .
Chevrolet Corvette

Chrysler Newport, Windsor .
Chrysler Ne^ Yorker

Comet.

De Soto.

Dodge Lancer . . .
Dodge Dart 6 . . .
Dodge Dart V-8.
Dodge Polara . . .

Ford Falcon

Ford 6

Ford V-8 292 cu. in.
Ford V-8 352 cu. in.
Ford V-8 390 cu. in.

Imperial

Lincoln Continental.

Mercury 6 ,

Mercury V-8 292 cu. in

Mercury V-8 352, 390 cu. in.

Oldsmobile F85.
Oldsmobile

Plymouth Valiant

Plymouth 6

Plymouth V-8 318 cu. in

Plymouth V-8 361 and 383 cu. in.

Pontiac Tempest

Pontiac V-8 Std. Trans

Pontiac V-8 Hydra-Matic .

Rambler American

Rambler American Custom .

Rambler Classic 6

Rambler Chissic 8

Rambler Ambassador V8. . . .

Studebaker 6 . . .
Studebaker V-8.

Thunderbird 15426378° No

18436572

12784563*

18436572"

153624
153624

145236*

153624

18436572"

18436572'

18436572"

18436572"
18436572"

153624

18436572"

153624
153624
18436572"
18436572"

153624

15486372°

15426378°

18436572'

15426378°

153624

15486372°

15426378°

18436572"
18736542"

153624
153624
18436572"
18436572"

S342

18436572"

15)624

15<624

153624

18436572"

153624
18436572"

525
525
525

375
375

500

475
475
475
475

500
500

500-550

550
550
500
500

500-550
500-525
500-525
500-525
575-600

500-525
500-525
500-5251

550
460

550
550
500
500

680-700
480-500
No

550
550
550
550
550

550
550

525
525
525

425
425

500
425
450
450
450

500
500

475-525

500

500
500
500
500

475-525
475-500
450-475
450^75
450-475

500

450-475

475-500
450-475
450-475

500
460

550
550
500
500

580-600
480-500
480-500

475
475
475
475
475

550
550

475-.'i00 HYD

VALVES

Tappet
Clearances

HYD

014
017

HYD

HYD^

HYD

HYD
HYD

16H

HYD

lOH
lOH
lOH
No

16H

19H

HYD

19H
19H
HYD

HYD
HYD

lOH
lOH
lOH
HYD

HYD
HYD
HYD

16C

12H

HYD

12H

HYD

24H
24H

•S

Stem to Guide
Clearances

Seat
An-
gle

Lift

a £

Timing

Exhaust

Oaioo!

EXHAUST BR.\US

i Si

HYD

014
023

HYD

HYDC

HYD

HYD
HYD

16H

HYD

20H
20H
18H
No

16H

19H

HYD

19H
19H
HYD

HYD
HYD

20H
20H
18H
HYD

HYD
HYD
HYD

18C

16H

HYD

t4H

HYD

24H
24H

HYD

H-2
1-3^
1-3*

3-5

45
45
45

45
45

.5-2.5

1-2.5

1.2-3.0
1.2-3.0

3.2-5.0
3.2-5.0

30
30

44
44

1-2.7
1-2 7
1-2 7
1-2 7
1-2.7

1.5-3.2
1-2.7
15-3 2
2 5-4 2
15-3 2

45
31
46
46
46

46
46
46
46

1-3
1-3

2-4
2-4

45
45

1-2 5

2-3 5

1-3

2-4

1-3
1-3
1-3
1-3

2-4
2-4
2-4
2-4

45
45
45

45
45

1-2 5
1-2 4
1-2.4
1-2.4
1-2.4

2-3 5
2 8-4 2
2.8-4 2
2.8-4 2
2 8-4 2

45
45

1-3

2-4

1-2

2-3

1-2 4
1-2 4
1-2 4

2 8-4 2
2 8-4 2
2 8-4.2

45
45
45

1-2 5
1-2.5

15-3
1.5-3

45
45

1-3
1-3
1-3
1-3

2-4
2-4
2-4
2-4

47
47
45
45

2 1-3 8
2 1-3 8
2 1-3.8

2 6-4 3
2 6-4 3
2 6-4 3

30
30
30

45
45
45

2-3 5
1-2 4
2-3 5
1-3
1-3

2-3 5
2 8-4 2
2 5-4
1-3
1-3

45
45
45
30
30

45
45
45
45

1.5-3.5
15-3 5

15-3 5
1.5-3 5

45
45

1-2.4

2 8-4 2

383
.443
439

.451

284
409

314
328
334
401
399

390
390

344

389

371
371
380
390

344

369
359
408
408

390

408

341
341
371

384
435

371
375
370
430

330
330

340
408
372

375
375

408

383
439
441

.451

284
409

344
328
334
411
399

390
390

344

389

364
364
386
390

344
369
357
408
408

390

408

339
339 12
369 22

29
31
33

2
17

43
16
18

18H

12H

15
15

8
17
15

15
17
12
22
26

384
437

364
368
368

430 24

330
330
400

77
77

105

42
54

48
54

67H
57H

57
57

44
44

47
57

37
53
54

68
64

59
54

58
50

44
44

47
64

58
58
63

340
408
369

375 123 2151 ^'53H

.375i2^51?2;53H

10 58
26 64

I2M51H

67
69
75

87
46
52

68H

54H

57
57

48
48

55
57

45
61
58
68
67

58
68

60
54

48
48
55
64

48
48
77

49
67

53 J4

375> 15
375

408

I
50H;55H

54^1
64

51K
67

33
41
44

8
9

69
17
20

25H
15.4

15
15

TDC
TDC
9
15

8
22
23

20
16

TDC
TDC
9
20

24
24
25

19
23

lOH

10^

lOH

10
14

2
2

2
2
2

2H
IH

IH
2

2
2

2 ■

IH
2H

2H
2H

2 ;S

2 S

2H 2H S

IHiS
IHS

IK
IK

2
2

IMiS

2
2

IH
.H

2
2

IHS
IHS

U
12

11
11

11
11
11
11

11
U

•11

ll.«3e
ll.ee
Il.e;c

nee

ll.l»e

11
11
11

9.5
11

•11

•11«
•lie
•19

•15
•15

•15
•15
•15
•15
•15

••7
••7

ABC — After bottom center
ATC — After top center
BTC — Before top center
BBC — Before bottom center
HYD— Hydraulic valve lifters

D— Dual

C— Cold

H— Hot

S — Single

e — Self adjusting
TDC— Top dead center

p — Sport Fury baa 2 in. muffler inlet, dual
exhaust

tFiffurea given in thousandths of an inch
Left bank odd
•—Right bank odd
•'—Right 1-2-3-4. Left 5-6-7-8
4 — No major adjustment required
— .010 top, .015 bottom
|— 390 cu. in. is 575-<500
f — Single on 352 cu. in., dual on 390 cu. in.
^^ — Adjust to slight drag. Back oflF 8 notches.

Passenger car sales data and specifications appeared in July MOTOR and will

102

■■ — Adjust to heavy drag. Back off 10 notei*

front. 12 notches roar
•—Adjust to Blight drag. Back off 7 noleb*
^—Intake 45-45H. exhaust 4.V-45H ^
^ — Top Clearance given, bottom is 2.5-4.5
* — Rear drum 1 in. smaller
1— 45H-45H
t — ^Adjust to heavy drag. Back off 12 notcf'*

on front brakes, 16 notches rear bm«
© — Series 1300— manual transniiteion URT

clearance is — ^intake 6H, exhaust w
I — Dual on Hawk

be listed again in September

MOTOR, August 1961

Did you know that today some passenger car water pumps run as fast
as 4,000 RPMs, and pump up to 50 gallons of water (and sometimes
rust, grit, etc.) per minute? During the normal life of a car, this pump
may handle millions of gallons of coolant. To do this, a pump must
be efficient. Be sure the pumps you sell and install are built to do this
mammoth job. Install Toledo Steel " greased for life " water pumps
that will outlive all others.

TOLEDO STEEL PRODUCTS

Inc.

\ mrBIIUS • OiAVBLANO a, OHIO
WORL-D'O FINMT PAIIT^ • • . WOIIL.D'S FINUT SBRVICe

iOTOR, August 1961

WHY TOLEDO STEEL PUMPS
OUTLIVE ALL OTHERS

• Batter design and manufacturing.

• Finast materials and companants.

• "Qraasod for Ufa'' baaring and
shaft assambly.

• Cvary pump Is factory testad*

X^'^

OTC Engine Stand

Owatonna Tool Co., 332 Cedar
St., Owatonna, Minn., offers the
No. 1700 Engine Positioning Stand,
weighing 135 lb. and said to handle
engines weighing up to 1,200 lb.
The company says the stand allows
the engine to be worked on from
any position and permits engine ro-
tation through a full 360 deg. cir-
cle. The engine attaches to the
stand through an adapter bracket.
The stand may be bolted to the
floor or mounted on casters.

Carter Super Zip-Kits

Needle valve and seat assemblies,
incorporating a soft flexible collar
built into the seat to absorb dirt

104

New Products

>TO USE •••TO SELL

particles and permit needle seat-
ing, have been introduced by Car-
ter Carburetor Div. of ACF Indus-
tries, Inc., 2840 N. Spring Ave., St.
Louis 7, Mo. The new assemblies,
designed to prevent flooding at the
needle valve, have been added to
the company's line of clean-out
kits, which will be known as Super
Zip)-Kits.

Armstrong Soft Hammers

Armstrong Bros. Tool Co., 5200
W. Armstrong Ave., Chicago 46,
111., has available hammers of I14,
ly^ and 134 in. head diameters de-
signed for use with interchange-
able soft tips. The nylon tips are
color-coded to indicate varying de-
grees of softness and screw into the
hammer head. The tips are report-
edly resistant to oil, gasoline and
acids, will not chip and are of-
fered in three grades of hardness.

Snap-on Ball Joint Sockets

Snap-on Tools Corp., 8034 28th
Ave., Kenosha, Wis., has available
three ^ in. drive sockets designed
for servicing 1961 Buick and Olds-
mobile ball joints. Model S-8179 is
a 1%6 in. hex socket for Oldsmo-
bile F-85 and Buick Special joints.
Model S-9835 for upper joints on
larger Buick models is a 1^ in. hex
socket, and Model S-9836 socket
for lower Buick joints has a 2i/J in.
hex opening.

Bear Alignment Rack

An alignment rack for installa-
tion on concrete or wood flooring
on lower or upper floors has been
developed by Bear Manufacturing
Co., 2016 5th Ave., Rock Island
111. Known as the Power Rack, the
unit has air-operated hinged run-
ways which function as ramp and
runway and which are adjustable
to desired widths. Having an over-
all length of 16 ft. 10 in., the rad
does not require sp>ecial footings
or foundations and p)ermits all four
wheels to be suspended for tire ro-
tation or brake service, according
to the company.

Heckethom Hose Nozzles

The Flex-Tip water hose nozzle
for use either with 54 ^^' garden
hose thread or 14 in. iron pipe
thread is available from Hecke-
thorn Manufacturing and Supply
Co., Dyersburg, Tenn. Made of
grease-resistant neoprene hose and
machined brass rod, the nozzle has
an automatic cut-off feature which
allows water to flow when the noz-
zle is flexed and stops flow as the
nozzle is released. The company
says no adjustments, springs, levers
or packing are required.

[continued on pace 106

MOTOR, August 1981

NOW YOU CAN REALLY SELL SERVICE

mmm

^or All Heavy Duty and Emergwicf
V«hicl« Use In the New Yellow and

For Normal Passenger Car Use In
the Familiar Red and Blue Box.

akes Dollars and Sense • • • to handle Tung-Sol lighting line. Install Tung-Sol, the line specified by leading

y Duty and Standard headlamps, miniature lamps and independent manufacturers. See your Tung-Sol supplier for

ers— the industry's only complete lighting service line, details. Tung-Sol Electric Inc., Newark 4, New Jersey*

is your opportunity to boost your profits from lamp sales ^_^

gh greater service reliability. One solid source, one high (tWj III M ■■ ■ C H I

ty and 100% coverage of your requirements are only a V.^ I \M mm w w w li

>f the benefits you'll receive with Tung-Sol~the profitable HEADLAMPS • MINIATURE LAMPS • FLASHERS

TOR, August 1961

XWfc

Kew Products

TO USB •••TO SILL

continued from page 104

American Hydraulics Jacks

American Hydraulics Co., 2020
S. 54th St., West Allis, Wis., offers
four floor-jack models ran^ng in
capacity from I14 tons to 4 tons.
Features are said to include saddle
sizes of 6 in. on the I \^ ton Model

FJ-125 and 7 1/4 in. on the larger
models; lifting heights ranging
from 18 14 in. to 26 in., safety over-
load valves and an over-all length
range of 68i/^ in. to 98i4 in. The
Model FJ-125 and U/^ ton Model

Here's the LOWEST mUomplete
"DISPENSING COMBINATION". «. n^et

imi n is a praiRt tH M. PniKli i
IM., Mktn tf lisMi Oi Naiii-eitMtr.
▲ ttt frigiMl, wattrlns tnm typt Um ^
XV ctMwr, fir mra ttM 19 ftan.

r^PRODUCTS, INC

P«r Ml Mdto vritt in 0«vt •^•4

LIQUID DL HANDI-CLEANER
fnsur»s'*HEALTHY-CLEAN HANDS*

And here's why:

Cleans hands cleaner, faster! DL's exclu-
sive deepdown cleansing action dissolves
grease, grime, dirt and actually 'Miffs it
out" removes tenacious stains other hand
cleaners can't touch.

SAFER - INDEPENDENT LABORATORY TESTS CERTIFY
Dl IS A NON-TOXIC PRODUCT.

Contains both LANOLIN and HEXACHLOR-
OPHENE — conditions hands as it cleans,
guards against dermatitis and infections.

CompUfe — r«ady to um.
Mount brocket on wall, bench, pump
itiond, otc, insort ono-holf gallon con-
toinor, thumb scrow locks container
socuroly in ploco, removo motol cap,
ktMft dispomor . . . and you hovo a
c twple H bond ciooning unit at ono low
pricol

CANADIAN OFFICESi 236 NORSEMAN ST., TORONTO 18, ONTARIO

FJ-151 have removable handles for
compact storage or service truck
use.

Weaver Wash Unit

The Wash-All for cleaning can,
trucks, buses, engines and assem-
blies, and service area floon and
walls has been developed by Wea-
ver Manufacturing Div. of Dura
Corp., 2100 S. 9th St., Springfield.
111. The unit can be mounted on
any standard 55 gal. drum and has
only one moving part. Built of
brass and plated steel, it is
equipped with wide and narrow
spray nozzles and designed to op-
erate under air pressure of 150-
175 lb. per sq. in.

Gumout Service Kits

J06

Carburetor Clean-Out Kit No.
7880 for on-the-engine carburetor
cleaning is offered by Gumout Dvf-
of Pennsylvania Refining Co., 26W
Lisbon Rd., Cleveland 4, Ohio.
The kits, which are packed 12 to a
carton, are said to contain all items
needed for forced-flow cleaning on
the engine and include stepby-
step instructions.

[continued on page 11$

MOTOR, August I95I

|^^5^ew Products

Kj^^r"..TO USB...TO SILL

P continued from page 106
Rimac Pulley Puller

CLAW- HOOK ■

Marquette Swenches

inck-McIlwaine, Inc., 16 Hud-

St., New York 13, N.Y., has in-

uced the Rimac Universal Pul-

Puller for removal of all pas-

er car, truck and bus generator

?ys, including alternator pul-

and pressed-on Autolite types.

puller jaws have an opening

e of 2 in. to 43^ in. The puller

be vertically mounted on a

or used horizontally on the

h, it is said.

f cQuay-Norris Bearings

o««ew^ss6;<»i»i!^;'.iCij'j:.!c<«;%>!0!^vv<cv-.v^^^

le MI-1000 copper-alloy bear-
[or heavy-duty engine use has

developed by McQuay-Norris
ufacturing Co., 2320 Marconi
, St. Louis 10, Mo. The steel-
ed bearing has a sintered cop-
ead lining covered with a .001-
[)abbitt thickness, with a tin

coating for run-in protection.

company reports the bearing
position combines the anti-
ion qualities of babbitt with
strength characteristics of cop-
lead alloy.

Marquette Div. of Curtiss-
Wright Corp., 1145 Galewood Dr.,
Cleveland, Ohio, offers two models
of manual impact wrenches which
do not require air or electrical feed
lines. Known as the Swench, the
impact wrenches are available in a
1/2 in. square drive Model 500 rat-
ed at a maximum torque force of
250 Ib.-ft., and in a ^ in. drive
Model 625 rated at 500 Ib.-ft. Both
models are furnished with a nut
runner, locking pins for impact
sockets and a metal case. The com-

[CONTINUED ON PAGE 116

ffie WEi yKffliWfl^ nnnkl V5

presents a NEW concepf in
VAIVE fACm ErriCIENCY

The new Kwik-Way Model VS is
more than an improved model, it is
a new concept in valve facing. It
combines design stability with oper-
ating ease and greatly increased ef-
ficiency. The surface grinding mech-
anism is now an integral part of the
one-piece casting. This eliminates
the possibility of misalignment. Sol-
id ways now absorb the grinding
pressure. The new 5" diameter
grinding wheel handles more valve
sizes and all new alloys with ease.

New power — a Vi-hp capacitor
type, heavy duty, constant speed
motor supplies vibrationless float-
ing power for the grinder spindle
only. Individual motors for chuck
and coolant pump. There are count-
less other new features about the
new Model VS which make valve
jobs easier and more profitable. Mail
coupon now for the new illustrated
brochure on the Kwik-Way Model
VS . . . the only new concept in
valve facing.

CEDAR RAPIDS ENOINEERINO COMPANY I
907 17Hi St. N.E., Cedar Rapids, Iowa |

Please send Model VS brochure to: I

Name

Address

City

State

I
.J

TOR, August 1961

New Products

TO USB ...TO 9BLL

continued from page 115

pany reports the impact force is
supplied by a built-in spring force.

Lucas Battery Filler

A Lattery filler said to control
the exact level of electrolyte fill is
offered by Lucas Electrical Services,
Inc., 501-509 W. 42d St., N.Y. 36,
N.Y. According to company re-
ports, the filler automatically cuts
off its electrolyte flow as the cor-
rect level is reached in the battery,
and remains closed during removal
by means of a control valve. The
filler is made of polyethylene.

Fox Alternator Protector

vv" i ii:.

Fox Products Co., 4720 N. 18th
St., rhiladelphia 41, Pa., offers
Model 120 alternator protector,
which can be installed on most bat-
tery chargers through one connec-
tion. Designed to prevent reversed
polarity during battery charging on
alternator-equipped vehicles, the
unit has a signal light to indicate
reverse polarity, overcharging, or
short circuits.

JJ6

Ammco Adapter Set

Small drum adapter set No. 5775
has been developed by Ammco
Tools, Inc., 2100 Commonwealth

Ave., North Chicago, 111., for use
with Ammco Model 5000 brake
drum lathes. The set has adapten
for grinding or turning of smaller
drums down to 6 in. diameter sizes.

UMS Battery Tester

The Delco-tronic 12-volt batter)'
checker for instant checking of bat-
tery voltage is offereci by United
Motors Service Div. of General Mo-
tors Corp., General Motors BIdg.,
Detroit 2, Mich. The fully transis-

Recognize these problems caused by looseness? (1) Tire is worn smooth by loose ball-joints
which fail to hold wheel in proper alignment. (2) Driver tries to return car from shoulder back ^

Prolong tire Kfe with MOOG

Ball -Joints

Ordinary ball- joints may seem to fit
snug under the weight of the car.
But when car is in motion this weight
is often ranoved, and even new ball-
joints are often wobbly. What to
do? Replace 'em with Moog Adjust-

For safer steering: MOOG

"Steering Stabilizer*'. . ."The Poor
Man's Power Steering". .. by any
name here's the answer to thread-
on-thread or rubber-loaded steering
connections which may work loose
or bind. Moog Ball-Bearing Idler

able Ball- Joints! Looseness is elim-
inated with the twist of an Allen
wrench. Tires last longer because
wheels stay in better aligmnent at all
times . . . even when car hits bump!
Pay for themselves in longer tire lif a

Idler Arm Kits

Arm Kit converts steering to smooth,
reliable ball-bearing action for safe,
positive steering control at all speeds
. . . with or without Power Steering.
Looseness is eliminated! Immediate
improvement in the feel of the wheel

MOTOR, August 1961

torized tester requires no adjust-
ments, and is pocket size. A green
light indicates acceptable battery
voltage, while a yellow light indi-

cates further light-load tests are
needed, the company states.

Niehoff Ignition Tester

Model T-45 Ignition Efficiency
Tester for checking coil output,
primary and secondary circuit re-
sistance and openings, condensers,
alternator diodes, field windings
and distributor caps has been in-
troduced by C. E. Niehoff and Co.,
4925 W. Lawrence Ave., Chicago
30, 111. Contained in a rigid plas-

ito highway, but play in steering causes momentary lag in steering response. When loose-
ss Is taken up. car lurches into path of oncoming car. (3) High speed shimmy.

WHY SETOE FOR A "CRUTCM" when a
permanent "cure" is available? Moog parts cost
no more than many gadgets which offer only
temporary solutions to alignment and
steering problems. And Moog's full coverage
means that most Moog parts, including those
shown here, are available for nearly all cars.
So there's no reason to settle for a "crutch."
Insist on the "cure". . . genuine Moog parts,
choice of the alignment specialist!

UNDER-CAR PARTS

For almost
every
popular car

^ MOOG INDUSTRIES, INC.. ST. LOUIS 33, MO.

tic case, the tester is furnished with
leads, distributor cap adapter, high
voltage pliers and instructions.

Prestone Parts Cleaner

Union Carbide Consumer Prod-
ucts Co., Div. of Union Carbide
Corp., 270 Park Ave., New York 17,
N.Y., has available Prestone Metal
Parts Cleaner No. 1 and No. 2 in 6
gal. containers which hold 4 gal. of
cleaner and a cleaning basket. The
basket can be used with the lid in
place to reduce vapor loss and spill-
age and control odors. The basket
can be raised or lowered with a han-
dle on the lid to prevent splashing.

Guaranteed Marine Switches

Guaranteed Parts Co., Inc., Sen-
eca Falls, N.Y., offers its line of all-
brass marine switches for operat-
ing boat starters, horns, lights and
sirens. The switches are produced
in push-button, push-pull, toggle
and key-operated models and have
chrome-plated brass mountings.

[continued on pace lift

MOTOR, August 1961

^NTV

AT LAST!... A SPECIAL
-^ PARTS

. CLEANER*
JUST FOR
AUTOMATIC
TRANSMISSION
WORK

GRAYMILLS

nRANS-CLENE

TRY TRANS-CLENE. YOU'LL SEE THE
DIFFERENCE IN ITS CLEANING POWER
OVER ORDINARY SOLVENTS. YOU CAN
GET IT FROM YOUR JOBBER.

'Cl«aning procadurat for Automatic
Transmission ports"

wjifrff f oil
fiiffff

•ooKiffr ,

ProvidM st*p by stop clooning procoduros that insure
quality {obs and cuts down on costly comobocks.

m GRAYMILLS
CORPORATION

8757 N. LINCOIN AVE. CHICAOO 13, lU,

New Products

TO USB •••TO SILL

continued £rom page 117

Federal-Mogul Seal Tool

A rear-wheel seal-installation
tool kit consisting of a metal han-
dle and 12 plastic adapters for use
on popular passenger cars and
light trucks has been introduced
by Federal-Mogul Service, 11031
Shoemaker Ave., Detroit 13, Mich.
The company reports the tools can
also be used as a sales aid in show-
ing customers the difference be-
tween old and new seals as they are
placed on the adapters.

Miracle Power Supplement

Miracle Power Products Corp.,
1101 Belt Line St., Cleveland 9,
Ohio, offers its Miracle Power
Tune-up, Break-in Oil, an oil sup-
plement for adding to the crank-
case during regular oil changes.
The company says the supplement
relieves sticky valves and lifters and

leaves a graphite film on engine
suiiaces for protection against
scuffing and scoring during new en-
gine break-in.

Wittek Hose Clamps

Wix Corp., Gastonia, N.C., has
available an air filter tester consist-
ing of a high intensity light and
shielded hood for customers to ex-
amine the condition of their air
filter cartridges. The flashlight bat-
tery-powered tester is reportedly
compact enough to be used by the
owner while he sits in the car.

Ditzler Body Filler

A body filler which utilizes color-
coding to indicate hardening speed
is offered by Ditzler Color Div. of
[continued on page 120

MOTOR, August 1961

Wittek Manufacturing Co., 4311
W. 24th Place, Chicago 23, III, of-
fers its new Sure-Tite Series H
worm-drive hose clamp. Clamps in-
clude a Yg in. slotted head for
wrench or screwdriver tightening.
Made of heavy-gauge stainless steel,
the clamps may be used for radia-
tor, heater, vacuum or air vent
hoses and are available in diam-
eter sizes ranging from %6 in. to 7
in.

Wix Filter Tester

*^l always use Monmouth in my racing cars

. . . because my engines turn over at some pretty high rpm's and need a
bearing that can take punishment. With Monmouth I race all season
without bearing problems.'*

Mr. Carpenter has been racing modified stock cars for over ten years.
In his customers' cars, as well as his own, he installs Monmouth Bearings
exclusively — because he knows he can always depend on Monmouth's
high quality.

If you want performance that pays off, use Monmouth Bearings
in all your engine rebuilds. For instant service, call on your
Napa jobber. He can give you complete Monmouth service
oti all your engine bearing requirements.

MONMOUTH Engine Bearings

^EVtTE SERVICE: Cleveland Graphite Bronze • OiVivon of Cfwite Corporofion • Cleveland 3, Ohio
Motor, August 1961

says J. T. Carpenter
Carpenter's Auto Service
Waco, Texas

New Products

"..TO USB ...TO SBLL

continued from page 118

Pittsburgh Plate Glass Co., 8000
W. Chicago Blvd., Detroit 4, Mich.
Called DX-666 Ditz-Flex Body Fill-
er, the filler has a color and hard-
ness selector on the container lid,
showing the colors of the various
degrees of hardness as a guide for
mixing the cream hardener. Ac-

Martin Filters

cording to the company, the filler
will not bubble or pinhole during
baking and can be worked with a
minimum of grinding and dust.

NEW

MASTER

BRAKE CYLINDER
REPAIR KIT
ASSORTMENT

M Brake Parts

SERVICE HiTS J ' " -^ f -l

MASTER

New Master "Blue Ribbon assortment MK-101, shown
above, handles 92.8% of wheel cylinder replacement repairs
and 16% of master cylinder repair needs. Cylinder repair
kits are complete, include all necessary quality replace-
ment parts; packaged kits come in sturdy, colorful steel
cabinet. Handy cabinet is 23 inches wide, 9V6 inches deep,
can be set on shelf or hung in repair area.

MK-101 contains 44 fast-selling wheel cylinders and 14
top-turnover master cylinders. Ask your Master Jobber
for full details on new MK-101 Brake Cylinder Repair
Kit Assortment.

MASTER PARTS DIVISION

Alrtex Products, Fairfield, Illinois

Fuel Pumps • Water Pumps • Blue Ribbon Hydraulic Brake Cylinders and
Parts • Front End Suspension Parts • Tie Rod Ends and Drag Links

Martin Filter Corp., 191 Tal-
madge Rd., Edison, N.J., has de-
veloped a new line of air, oil and
gas filters for domestic and foreign
passenger cars and trucks. Air fil-
ters are said to be flameproof. The
company further says its fuel fil-
ters, with over 70 sq. in. filtering
area, prevent passage of water as
well as dirt into carburetors.

Gunk Carburetor Cleaner

1^0

Gunk Laboratories, Inc., 630 N.
Harlem Ave., River Forest, 111., of-
fers a carburetor cleaner, known as
C-C, which is reportedly odorless
and will not burn hands. Available
in 5 gal. containers with or without
cleaning baskets or 15, 30 and 55
gal. drums, the cleaner is formu-
lated to remove varnish, tars and
grease, according to the company.

Westinghouse Bulbs

A new line of automotive bulbs
and headlamps designed to meet
performance requirements of trucks,
emergency vehicles, oflF-highway and
farm equipment, buses and passen-
ger cars, has been introduced by

MOTOR, August 1961

Westinghouse Electric Corp.,
Bloomfield, N.J. According to the
maker, the heavy-duty line provides
longer, trouble-free service life
under abnormal conditions of shock
and vibration.

Auto-Test Tester

Grizzly Wheel Card

A compression tester with 300
lb. gauge markings, quick-change
coupling and three coupling plugs
for fast interchanging is offered
by Auto-Test, Inc., 600 S. Michi-
gan Ave., Chicago 5, 111. Known as
the Mark II Compress-Aid Kit, the
tester also has shatterproof lens,
positive catch-and-release coupling
action, and flexible hose to make it
easy to reach plug holes.

New
Business Getters

Displays • Signs • Packages

D-A Display Rack

■ R- - The f99ilt$tf •Hi*^ 99 m tkt wrUt j^ ^

W-r' Y«g CM HIAI Hit (iiffer«K« ^

Racing Div. of DA Lubricant
Co., Inc., 1332 W. 29th St., In-
dianapolis, Ind., has available a dis-
play and merchandising rack made
of heavy-gauge wire. The rack has
carrying grips to permit indoor or
outdoor use and holds 12 one-qt.
cans.

MOTOR, August J96]/

A steering-wheel card explaining
to customers the advantages of
Grizzly brake linings and instruc-
tions on correct break-in of new
linings is offered by Grizzly Brake
Diw, 168 N. Michigan Ave., Chi-
cagao 1, 111. The card also outlines
procedures to be followed in ob-
taining maximum lining life and
performance.

Dorman Spring Display

A 36-compartment all-steel mer-
chandiser measuring 42 in. high,
171/4 in. wide and 12 in. deep and
containing an assortment of 228
brake shoe return springs in 41
sizes is offered by Dorman Prod-
ucts, Inc., 5757 Mariemont Ave.,
Cincinnati 27, Ohio. Each spring
size is packaged in sets of four
units. A clear plastic-covered dis-
play cabinet is mounted on top of
the merchandiser.

Pacco Regulator Display

A display consisting of six Flow-
trol-r fuel pressure regulators in-

[CONTINUED ON PAGE 122

NOW

«««GR£ATER I
WELDABILITY

at lower
cost

wiih

Now you can arc weld, spot weld,
even braze, solder or charge a
battery from one FOX-ARC
power source. This compact,
portable unit not only costs less
to own but costs less to operate
as well.

The FOX-ARC Spotweld Gun,
operating from outlets on the
welder, or from separate power
supply, is lightweight and easy
to use. It spot welds from one
side of the job . . . requires no
back-up electrode. Eliminates
guesswork ... is easy and safe
to use.
^ There is no limit to the weld-
ing jobs that FOX- ARC can do
quickly, efficiently, safely and
at the lowest possible cost.

For complete information or
a demonstration, call your local
Automotive Distributor or write:

FOX PRODUCTS COMPANY

4752 N. 18th St., Phila. 41, Pa.

POX'ARC ineludmB a comp/«f« rong* of
wldmn, wMing fool$ and acemuoHmt.

METHODS AND EQUIPMENT

FOR IMPROVED

AUTOMOTIVE WELOIH^

v^>

New
Business Getters

Displays • Signs • Packages

continued from page 121

dividually packaged in transparent
display packages mounted on a
poster board is offered by Precision
Automotive Components Co., Man-
chester, Mo. The poster board

^v'

MEW FUEL PRESSURi/-~\
^ REGULATOR ( )
< ^ ^TOAMYCAR V^

Merit Muffler Cutaway

measures 17^ by 14.^ in. and may
be mounted on a counter or wall.

TORQUE WRENCHES

'*These are the same torque wrenches
used and recommended by leading
engine and equipment builders.

K-i

This Mark' Guarantees:

Guaranteed accurate loftver within 2% of
maximum tcale Feading.
The only wrench that permits accurate ustt
of adapter & extensions. Patented pivoted
handle permits concentrated road potitiofi—
the only way to obtain accuracy with adapt-
•rt and extensions.
1- Ruggtfd coiittructjofl. Caa !»• stored in « tool
box with othor tools.

4. Easy to uss as any socket wronch.

5. Signalling modois and diroct reading styles
to choose from.

C A complete range to choose from to meet
every service application.

Valve and

Clutch Spring

Tester

Test new as

FREE

Torque Specification Book for over 130
makes and more than 1200 models of
automobiles. (U.S. and foreign) trucks,
tractors, outboards, motorcycles, diesel,
aircraft, marine and small air cooled
engines. Spark plug, wheel bearing, valve
spring data and many helpful torque tips
sent free upon request, write Dept. 604

well as used

springs. Match sets of valve A

springs for top engine per- C

formance. Check clutch ^

springs to prolong clutch life, i

A cutaway muffler display show-
ing the internal parts of Merit
mufflers is available from Nferit
Muffler Div., 619 Smith St., Toledo
1, Ohio. Also offered is a counter
display rack for mounting of the
cutaway in view of customers. Con-
struction features are called out
by circular labels on the cutaway
model, which may be used by
wholesalers for inside or outside
display.

Thermoid Promotion

Thermoid Div. of H. K. Porter
Co., Inc., 601 Grant St., Pittsburgh
19, Pa., announces a promotion of
pre-stretched fan belts and Redi-
Curv radiator hoses. The company
offers window display banners and
a sponge rubber-backed neoprene
fender cover with center ridges for
holding tools or parts.

Stant Cap Merchandiser

Pressure cap assortment SP-605

consisting of 18 Lev-R-Vent safety

pressure caps is offered by Sunt

[continued on page 126

?-?

>«.OTOR. August 1561

B7 Holley Original Equipment
Carburetion and Ignition Items have been copied. . .

Eacltgrotind: Original Portrait of IVtorra
Lisa b^ Leonardo da Vinci. 1452-1519

. . . but no copy ever quite matches

the ORIGINAL!

Holley makes only authentic originals— and any original is hard to
copy. Every Holley carburetion or ignition component you sell is as
much an original as the part it replaces. Both are designed, engineered
and manufactured to the same original equipment specifications, and
must pass the same performance tests and rigid quality inspection. So,
when you replace carburetion or ignition parts, it will pay you to use
''Holley Originals''. With copies there may be a question— with Holley
you're sure of customer satisfaction.

RT-45

Original Equipment
Manufacturers of
Carburetion and Ignition
Products for Over 55 Years

11955 E. Nine Mile Road
Warren, Michigan

^%«^\>««^A'\\«Ak^«*^

MOTOR^ August 1961

FIRE-RIN<

put Povyer

Prof

There's an AC Fire-Ring Spark Plug for every
American car and truck-and popular foreign make

>(lOTOR. August 196

In your tune-u

Give your engine tune-up customers the power they
pay for by installing AC Fire-Ring Spark Plugs. AC
design gives ov^^ners satisfying performance to en-
courage repeat sales and increase profits.

As an experienced dealer, you know a good tune-up
begins with top-quality spark plugs and includes all
parts essential to proper engine conditioning for long-
lasting, maximum power. The best spark plugs for all
cars are AC Fire-Rings— your best selection for tune-
up power, customer satisfaction and greater profit.

AC SPAKK PLUG ^ THE ElEatONICS DIVISION OF GENERAL MOTORS

As an AC dealer- give your customers these
superior AC Spark Plug features:

THEY|RB BEST
FOR IliIcARS

Superior Hot Tip Design— provides
self -cleaning action by heating fast
to burn away fouling, power-robbing
deposits as they form.

Superior Sealing Design— offers
copper-glass Internal seal and
pressure-formed external seals to
prevent overheating.

Superior Electrode Design —

operates cooler, reduces material
burn-away and need for frequent
gap adjustment.

It pay$ to be an AC dealer! • AC provides a continuing program of researcli and
product improvements AC provides a wide accessory line of the highest quality products
• AC provides better profit margins through faster product turnover.

Get the selling edge with ^^ Profit AChieversl

MOTOR, August 1961

FOR DEALERS WHO
SELL FAMOUS FRAM

"WEAR-GUARD" HLTERS

120 GIFT CERTIFICATES
(Fre« wfth 120 Doz. Cartridges)

WESTINGHOUSE 19'' PORTABLE TV
—Today's most portable portable is
just one of the many nationally adver-
tised gifts you can get ABSOLUTELY
FREE in PRAM'S MILLION $$$ GIVE-
AWAY. Gifts are your reward for sell-
ing Fram "Wear-Guard" Filters-
today's fastest moving filters— proved
to trap up to 40% more dirt than any
other fitter tested.

STOCK UP ON FRAM FILTERS
GET FABULOUS FREE GIFTSI

With every 24 Fram Filters you buy,
your supplier gives you 2 Free Fram
Gift Certificates. Redeem them im-
mediately or save them for gifts of
higher value.

CUP COUPON AND MAIL TODAY I

FRAM CORPORATION

DEPT. MG
Provid«nc« 16^ R. I.

I want to get my share of Pram's
Million $$$ Giveaway. Please send
me catalog of free gifts.

NAME

ADDRESS

CITY

ZONE STATE

MY SUPPLIER'S NAME IS

New
Business Getters

Displays • Signs • Packages

continued from page 122

Manufacturing Co., Inc., 1620 Co-
lumbia Ave., Connersville, Ind. In-
cluded with the assortment is an
add-on display rack for mounting
on the MU-600 wall merchandiser.
The company reports the assort-
ment and add-on unit enable a
dealer having an MU-600 merchan-
diser to display the entire Stant
line of radiator, gasoline, oil filler
and locking caps.

Campbell Chain Promotion

IIIL fc

A promotion campaign to stimu-
late tire chain replacement or re-
pairs has been announced by
Campbell Chain Co., York, Pa.
The company reports the summer-
long campaign will be supported
by window banners urging motor-
ists to have free chain inspections.
The banners have pressure-sensi-
tive tape for easy mounting.

Houser Cora Plug Card

Houser Engineering and Manu-
facturing, Inc., Bluffton, Ind., of-
fers the No. 744 and No. 752 core-

/-P^

hole plug display cards, made of
rigid pressed-board with sales mes-
sages. No. 744 assortment consisu
of 12 plugs made up of three each
of 2, 1% and li/^ in. sizes and one
each of 1%6, l^i. ^% in. sizes. The
No. 752 card has six plugs made
up of one plug of each size.

NEW
LITERATURE

Booklets • Catalogs * Manuals

FUEL PUMP BOOKLET-This

eight-page illustrated booklet con-
tains diagrams and explanations of
fuel pump construction features,
causes of pump failure, and refer-
ence material to help diagnose fuel
pump troubles. Cross section views
show six common causes of pump
failure. Other illustrations show
difference between single and dual-
type pumps. Free. American Mo-
tor Products Co., Fond du Lac,
Wis.

• •

IGNITION PARTS CATALOG-

This 68-page illustrated catalog,
IG-12, lists coils, condensers, point
sets, voltage regulators, switches
and other electrical items. Includ-
ed is a 16-page listing of ignition
part numbers for all U.S. passenger
cars through 1961 models. Sund-
ard Motor Products, Inc., 3718
Northern Blvd., Long Island City
1. N.Y.

• •

MUFFLER CATALOG-This 80^
page 1961 dealer catalog includes
scale drawings of U.S. and foreign
exhaust systems to assist dealen in
ordering exhaust system parts. AP
Parts Corp., 1801 Spielbusch Ave.,
Toledo 1, Ohio.

• •

ADVERTISING HANDBOOK-

This 92-page handbook, 'The
ABCs of Automotive Advertising,**
contains suggestions and informa-
tion for car and truck dealers on
conducting advertising programs,
and how to increase eflPectiveness of
advertising on local levels. Also in-
cluded are an explanation of ad-
vertising agency functions, methods
in media selection and a glossary
of advertising terms. Life Maga-
zine, Time and Life Bldg., 9 Rod-
efeller Plaza, N.Y. 20, N.Y.

[gontinued on page 12S

>\OTO¥l, August 1961

there's still

time ... take

advantage

if fSeRMOID

this

THERMOID FENDER COVER,

a $6.45 value, can be yours

HERE'S THE DEAL

Buy 12 Thermoid Big T Quality
Fan Belts or Redi-Curv Radiator Hose
in any combination
(6-6, 9-3, 10-2, 12-0 etc.)

This entitles you to a $6.45 Quality
Big T Fender Cover for only

One set Window Banners

One Fan Belt (V-29, V123, V180)
or one Redi-Curv Radiator Hose
(RC-505, RC-509, RC-526)

$18.36'

$ 2.98
FREE

FREE
TOTAL $21.34

^Approximate

You sell the FREE Big #Fan Belt or Radiator Hose and
you more tlian pay for tlie Fender Cover.

Nothing could be easier— Buy a minimum stock of hose
and belts now, and completely equip your shop with these
sturdy, high-quality fender covers.

Call your local distributor or write us direct.

DEAL CLOSES SEPTEIMBER 30, 1961

roRTEII

THERMOID DIVISION

H. K. PORTER COMPANY, INC.

200 WHITEHEAD ROAO, TWLV:\^>\^^>\.^*

TOR, Avgvst 1961

XYI

NEW
LITERATURE

Booklets • Catalogs • Manuals

continued from page 126

FOREIGN CAR SERVICE
BOOKLET-A 16-page booklet de-
scribing service tips, model desig-
nntions, and service tool require-
ments of foreign makes. Contains
information on various precautions

to be observed, and descriptive in-
formation on foreign car carbu-
retors, electrical systems and ser-
vice nomenclature. The Weather-
head Co., 300 E. IS 1st St., Cleve-
land 8, Ohio.

• •

SERVICE BULLETINS-Five bul-
letins and brochures on rubber lu-
bricants and chemicals. Group con-
sists of "Importance of Proper Lu-
brication in Seating Tubeless Tire
Beads," No. 101, "Freeze-Proof
Weatherstripping to Complete
Winter Change-Overs," No. 102,

Modernize

ROTARY FP-46
SUPERSTRUCTURE

YOUR PRESENT
JACK-ANY MAKE

change to frame pick-up superstructure—
handle all cars and save up to $395.00

Equip your old lifts to handle all
modem cars by installing a new
Rotary FP-46 Frame Lift super-
structure. You can use your pres-
ent lift jack, and save up to $395
compared to the cost of a com-
pletely new lift.

VERSATILE LIFT— With the FP-46
you'll be able to handle cars
faster, do service, repair and re-

placement jobs that just aren't
possible with a Roll-On or Free-
wheel type lift. The FP-46 is
today's most versatile lift with a
wide range of pick-up adjust-
ments to accommodate all car
frame styles. The easily installed
conversion superstructure b avail-
able for Rotary and other make
lifts built since World War II.

MAIL COUPON TODAY FOR MORE INFORMATION

ROTARY LIFT DIVISION
Dover Corporation

^n RRfRT^ Dover Corporatioti, Rotary Lift Division
r* MSmmJ 1107 Kansas, Mcmphb 2, Tenn.

Please send information on the Rotary FP-46 con-
version superstructure.

Name

Company

Address

"Proper Functioning of Manifold
Heat Control Valves/' No. 103.
Also offered are a four-page color
folder on lubricants and a 12-page
illustrated booklet, "Tubeless Tire
Servicing." American Grease Stick
Co., Muskegon, Mich.

• •
MUFFLER CATALOG-A 152
page catalog of all U.S. and for-
eign passenger car and truck muf-
fler applications, including scale
drawings of exhaust systems and
numerical listings of over 1,700
muffler and pipe part numbers.
Also includes car factory muffler
numbers. Merit Muffler Div., 619
Smith St., Toledo 1, Ohio.

BRAKE FOLDER-This four page
jobber salesman's folder contains
brake lining tips on merchandis-
ing, sales aids, an outline of profit
potentials from brake service and
sales information on brake linings.
Grizzly Brake Div., 168 N. Michi-
gan Ave., Chicago, 111.

• •

SHOCK ABSORBER BOOKLET
—A descriptive booklet showing
comparativ e shock absorbers in cut-
away cross section views. The cross
sections are printed in color on
transparent plastic sheets to show
internal operation of shock absorb-
ers. Columbus Parts Corp., 1801
Spielbusch. Toledo, Ohio.

• •

AIR CONDITIONING MANUAL
—A loose-leaf manual covering the
service of 30 car factory and inde-
pendently made air conditioning
units has been published by the
Anderson Service Co., 1515 Levee,
Dallas, Tex. It covers 1957 through
1960 models. In four sections, the
manual lists manufacturers' parts
numbers, suggested prices and
labor allowances, a cross referent
that includes compressor and clutc^
assembly interchange data
listing of all cars for which p;
are available, and exploded vi
of evaporators, including alpha)
tical parts listing and num
system.

/^s

Joins Law Firm

James P. Falvey, who resigned
recently as chairman of the board
of Electric Autolite Co., has joined
a Toledo, Ohio, law firm. He wU
continue as a director and member
of Autolite executive committee.

MOTOR, August 1961

Beislt

tune

AERO-SEAL JEF worm drive hose clamps

Whenever you're dealing with hose clamps (using them or selling them)
you will find more plus features in AERO-SEAL than you can get any-
where else. The patented JET mechanism permits almost instantaneous
installation but will never shake loose. The patented band slots are
shaped and angled to prevent binding. The patented interlock of saddle
and band eliminates spot welding. AERO-SEAL bands and saddles are
302-18-8 stainless steel, and all stainless is also available. You'll find no
burrs or sharp edges because AERO-SEALS are finished to aviation
standards.

AERO-SEALS come in diameters from 7/16* to 15 feet to solve a
multitude of fastening problems. Don't accept less. AERO-SEALS are
best any time.

CORPORATIONS,

700 Liberty Avenue, Union, New Jersey
Cable Address: Breeze, Union, N. J.

INC.

^TOR. August 1961

x'^>'^

Is It Legal?

continued from page 82

ing upon the clause of his policy
which insured against damages
arising out of "occasional use for
other business purposes of any au-
tomobile owned by the insured and
used principally in the above de-
fined (service station and used car
dealer) operation."

"Counting all the days I owned
the truck," argued Gordon, "it was

in use as part of my stock for sale
three times as often as it was used
for any other purpose.

"rr«^*»

Use" Interpreted

But Judge Wright decided that
the truck was not covered by the
insurance.

Said the judge, "What would the
ordinary man make of the language
of the insurance policy? The ordi-
nary man would reasonably under-
stand that *use* meant use of the
vehicle. Use of the vehicle as stock
in trade would not reasonably be

CHAMPION

COMPRESSORS

130

thought as an intended use.
would not be taken to mean us
merchandise on display for i
while standing idle.

"The coverage, which dep
upon the *use' made of the tr
must be interpreted to relat
'use* of it as a vehicle rather
as merchandise on display.

"Examining such day to dai
of the truck, I find that it was
'principally' for casual hai
jobs, not towing of disabled
but hauling lumber and i
goods for other business entei
es. It was not used principal
connection with the service st;
or dealership. Therefore it wa
covered by the insurance p
taken to protect the vehicles of
business."

Based on case reported In 166 Atl. 2d a
462 (N.H.)

Insurance Firm Reject
Huge Repair Bill

Jay Marshall's imported ]
bert-Cougar was damaged in a
lision while Jay was driving a
the country.

There was no Flauber-Co
dealer in Plainville, the ne
town, or for that matter in th
tire state. Jay turned the car
to Tom Tooley's Reliable Ga

Tom did a satisfactory job,
it took time. He had to senc
the necessary parts and som<
perimentation and study was
essary in order to solve the ]
lems arising from the urn
design and construction.

At the end, Tooley's bill
$450 and Marshall's insurance
rier, Steelheart Casualty Co
fused to pay.

"The Flaubert-Cougar deal
Kansas City quotes $255 for
work," said Steelheart. "The
er in Chicago quotes $265.
dealer in Des Moines quotes
We will not pay this oiitrai
bill."

Minimize Damage

But Jay sued and got the
amount of his bill.

Judge Sharp explained, "Tr
is that Marshall was require
minimize the damage, to th<
tent possible by reasonable ca

"What could be exp>ected of
in these circumstances?

[continued on pagi

MOTOR, August

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Is It Legal?

continued from page 130

"His automobile was disabled. It
was in Plainville. No dealers of that
particular make of car were within
hundreds of miles. Can it be said
he was obligated to shop around at
great distances in order to get the
best possible price? (It is probable,
too, that objection would be raised
to the expense which would be in-
curred in towing the automobile to
distant places.)

"Of course, Tooley's costs were
higher than would be those of a
shop equipped and stocked to serv-
ice this kind of automobile. But
there is no evidence that his charges
were unreasonable for the time ex-
pended and cost of the materials
and parts."

Based on case reported in 125 8. 2d at piRe
198 (La.)

Visitor Injured in Shop,
Holds Dealer Liable

As was his custom on Monday
mornings, Harry Phillips, driver
for the Sparkle Laundry, stopped
at Ben Jacobs* Rocket dealership,
entered the service department and
walked across the shop to the lock-
er room to pick up the employes'
soiled coveralls. On the way back
to his truck, Harry slipped on a
puddle of oil and injured his knee
seriously.

He demanded that Ben pay for
his medical and hospital bills, loss
of earnings and pain and suffering.

"Jacobs knew that I had to walk
over that floor to get to and from
the locker room," Harry said. "He
should have seen to it that the floor
was safe." «*

Was Condition Known?

But Judge Wright dismissed Har-
ry's case and Ben did not have to
pay. The judge explained, "In or-
der to charge Jacobs with liability,-
it must be shown that the oil was
on the floor by his action or that it
had been there for such a time as
lo charge him with notice that the
floor was dangerous.

"Phillips walked across the floor
on his way to the locker room and
saw no oil. Traversing the very
same route on his way back, he
slipped on the patch of oil.

"Jacobs operates this garage for

MOTOR

"I dread Monday mornings!
Here comes the boss with
another selling scheme!"

the repair and servicing of the
automobiles he sells and the auto-
mobiles of customers. Motor ve-
hicles are constantly being parked
and moved on the floor of the shop,
and from one cause or another,
quantities of oil do leak from
parked automobiles in a very brief
time.

"There is nothing in this case to
show that the oil on which Phillips
slipped had been there any length
of time. Indeed, the fact that he
did not see any oil on his first trip,
would indicate that the oil had
been spilled or leaked during the
brief period when he was in the
locker room.

"Under these circumstances, we
cannot charge Jacobs with negli-
gence in failing to be aware of the
condition and in omitting to re-
move it."

Based on case reported In 111 8. B. 3d at pMt

521 (S.C.)

Werling Heads Seat
Cover Group

At the sixth annual meeting held
in Chicago last month, C. M. Wer-
ling, executive vice president of the
Howard Zink Corp., Fremont,
Ohio, was elected president of the
Automobile Seat Cover Assn. of
America.

The association's next meeting
will be held Jan. 28, 1962, in Chi-
cago, prior to the opening of the
Automotive Accessories Manufac-
turers of America show.

JS^

MOTOR, August 1961

The new Smith -Corona, the only low^prlced^ fulM
cash register that safeguards cash, simplifies balarn
cords every ©ale on tape— and has designation keys f
commoditiesi

What*s more, when you buy the new Smith-Coroi
tailored to your business free of charge.

Additional big-machine features: time-saving pald-
that registers all items; pilfer-proof enforced designa
vice; cash protector drawer lock; locked-in detail tap
removable adding machine unit.

Ail these features are economy priced at just $229.
the new Smith-Corona cash register at your dealer's i

S C M

SMITH-CORH

rOR, August 1961

New Fiats Unveiled

Fiat has announced two new
models, the 1800B, a four-door sta-
tion wagon, and the 2300, a four-
door sedan. They replace the 1800
and 2100 models, respectively. New
models have disc brakes on all four
wheels, new rear suspension sys-
tem and 6 cyl. engines. Overdrive
is optional on model 2300.

Model 2300 has disc
brakes on all wheels

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INC

Tht CMTS of Winner A, /. Fojt snd of sJl 3i enfrsnts
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tS4

Cures for Stubborn

Oil Leaks

continued from page 59

stalled, the push rods are inserted
with their oil-hole ends facing the
rocker cover, and the rocker studs
and cylinder-head nuts tightened to
27-33 Ib.-ft. in correct sequence.

Oil leakage between valve-cover
gaskets and cylinder heads on Mer-
cury, Lincoln Continental and oth-
er overhead valve engines having
corner drain holes for oil return
to the crankcase may be due to
sludge restriction causing excess oil
to accumulate at the cover gasket.
When replacing a cover gasket, or
when the valve cover is removed
for any other o{>eration, a good
preventive practice is to insert a
rod or round brush through each
drain hole to be sure it is open for
proper drainage, reducing the
chance of oil flooding and seepage
at the valve covers.

Provides Better Seal

To provide better valve cover
sealing on Lincoln Continental en-
gines, a steel bolt load spreader is
used at each cover caf)screw. To
minimize spreader distortion or
failure on early production en-
gines, a y^ in. flat washer should
be installed between the spreader
and the cover flange to help retain
the spreader tension.

For installing wick type seals in
the rear main bearing caps of Chev-
rolet 6 and Pontiac V-8, Oldsmo-
bile F-85, Buick Special and the
Tempest 4 and V-8 engines, special
tools are available for packing the
seal in its groove and retaining it
in place as the ends are trimmed.
[continued on pace 1S6

^OTOR. August 1961

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AMERICA'S MOST ADVANCED OIL SEAL

RED LIP

cuts friction . . • seals hot or cold
prevents leakage . . . lasts longer

Never before has there been a seal like this ... so trouble-free that once installed your job is done! See your jobber.

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LAKE GENEVA, WISCONSIN • A complete producing organization for OIL-SEALS, O-RVNQS, PNCKVU^^
MOTOR, August 1961

Cures for Stubborn

Oil Leaks

continued from page 134

If a shop does not have such tools,
the wick may be rolled in the
groove with a hammer or round
tool, working from each end in to-
ward the center. A round block of
wood the diameter of the crank-
shaft journal may be used to hold
the wick in place as the ends are
cut approximately Y^q in. above
the cap surface. Following installa-

tion of braided wick seals, the en-
gine should be run at a slow idle
when first started to allow the seal
to seat against the journal.

The neoprene composition side
seals used on the rear main caps
of the Buick Special, Oldsmobile
F-85 and Pontiac Tempest V-8 en-
gines are slightly longer and nar-
rower than the cap side grooves.
These seals should be oiled, then
installed uncut with upper ends
protruding %6 in. above the cap
surface. Following installation of
the cap, the seals are then forced

how to turn thin air...

into fat profits!

Over 14,000 cubic feet of air are needed to burn one gallon of gas. Even an average
cubic foot of air contains a million particles of dust... dust that chokes filters, ruins
gas mileage and engine performance. A new lee Air Filter turns that dust into
money. Here's how: it takes only two minutes for you to install a
flameproof lee Air Filter— and you make a $2 profit on every one ! You
earn big profits on lee dual-action oil and gas filters too. And, because
all lee filters meet or exceed SAE, OEM and U.S. Government specs,
you know you're selling quality. See your distributor or write today.

LEE

I originators of the Flame-Proof Air FHiTER
I for protection against underhood fires.

)LEE filter corporation. EDISON, NJ. Canada: 267 Niagara St., Toronto

upward with a blunt tool to pro-
vide proper sealing at the bearing
parting line. The side seals ma}
leak immediately uf)on installatioQ
until the swelling action of the nt-
oprene brought about by engine
heat and hot oil causes the seals to
swell in their grooves.

THE END. NOW TURN BACK TO PACE 60

Sells 500 Breather
Caps Each Year

Ernest Fretwell, station oper-
ator in Berwyn Heights, Md., ex-
plains breather cap's function

Regular inspection coupled with
displays can help produce a mini-
mum volume of 300 crankcase ven-
tilation breather cap sales a year.
The figure can swell to 500, if an
incentive is offered employes, ac-
cording to Ernest H. Fretweil, own-
er of Berwyn Heights Cities Service
in Berwyn Heights, Md.

Fretweil manages to hit the 500
figure because he offers a 15 cents
incentive for each breather cap sak

When the hood is raised, em-
ployes look for telltale signs, sudi
as excessive oil leakage around the
valve cover below the breather caf>,
Prospects are told that a plugged
cap does not permit free passage of
air through the crankcase venti-
lator. When internal pressuit
builds up, oil is blown out.

Next step is to guide the cus-
tomer to an inside display to see a
comparison of the plugged cap with
a new one.

"A breather cap sale carries a nice
markup," Fretweil says. "Moreover,
a sale can lead to another sale— per*
haps a new oil filter or breathff
tube. They're easy to sell once the
customer understands their func-
tion."

136

MOTOR, August 1961

have the
answer

.ngi'i* ..a set W"'*^

f°' Laid BS ^^

• •

WITH

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- THE
ADDED

SINCE 1906

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Branches and Warehouses: Los Angeles, Calif,— Chicago^ III.
Canadian FITZGERALD Ltd., Toronro, Canada

3R, August 1961

Safety

is built
into every
gaja

hand
wasliing...

Biological Testini Proves the
Virtual Absence of Toxicity in
Creme Hand Cleaner

.economy,
too!

Uteratofy tests recommended by the Association of Food
and Drug Officials of the United States for the appraisal

of the safety of chemicals
in foods, drugs and cos-
metics were conducted on
Go- Jo Creme Hand Cleaner.
The tests confirmed the
virtual absence of subacute
or chronic dermal or sys-
temic toxicity and estab-
lished the relative safety
and freedom from toxic ini-
tants of Go-Jo.

Complete Bacteriologists'
report available on request!

IN PLAIN TALK, THIS
MEANS YOU'RE ALWAYS
ASSURED THE FINEST,
PUREST, SAFEST HAND
CLEANING MONEY CAN
BUY WHEN YOU USE

gaja creme hand

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The Heavy Duty 4K
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LEARN HOW. CALL YOUR JOBBER TODAY OR WRITE
^^Nim likl^ Bex 991. D.pt.|^

GOJER, INC.

Akron 9. Ohio

MANUFACTURER OF gOjO PR 01

U.S. Vehicle Sales

January-May, 1961-60

As counted by R. L. Polk and Co.*

Passenger

Cars.

Total

Retail

Per Cent of

•

Soles

for Grand Totol ol

Position

First 5 Months

Retail Sales

1961

I960

1961

1960

1961. I960

GENERAL MOTORS

1.061.7 II

1.226.767

49^ 47.4

Chevrolet

621.185

726.387

29.0 21.1

Pontiac

145:494

172.623

6.8 6.7

Oldsmobile

124.723

149.894

5.8 5i

Buick

109.871

113.341

S2 4J

Cadillac

60.438

64.522

2.8 2i

FORD

651.207

724.728

30.4 2ZA

Ford

521.599

608.010

24.4 23i

Comet

69.327

37.633

22 1.4

Mercury

47.409

68.684

22 2.7

Lincoln

12.872

10.401

0.6 04

CHRYSLER

255,364

391.646

11.9 I5.i

Plymouth

121.941

195.288

5.7 IS

Dodge

92.634

155.135

4J 6J)

Chrysler

36.184

34.162

1.7 U

Imperial

4.605

7.061

02 OJ

AMERICAN MOTORS

138,671

178.074

6.5 6.9

Rambler

138.671

178.074

6.5 6.9

STUDEBAKER

30,597

49.405

1.4 1.9

Miscellaneous

3.831

17.281

02 0.7

TOTAL 2.141.381 2.587.901

^Connecticut figures for April-May, 1961. not included

Trucks

Total

Retail

Per Cent of

Soles for Grand Totol ol

First 5 Months

Retail Soles

1961

I960

1961 I960

CHEVROLET

118,406

137.700

33.6 33.9

FORD

1 14.649

122.193

32.5 30.1

INT. HARVESTER

40.086

47.853

11.4 Mi

GMC

27.369

33.373

7.8 SJ

DODGE

15.733

18.566

4.5 4.6

WILLYS

10.722

11.984

3.0 3J)

Truck

7.091

7.959

2.0 2^

Jeep

3.631

4.025

1.0 1.0

WHITE

5.179

6.610

1.5 U

MACK

3.643

4.992

1.0 1.2

STUDEBAKER

2.317

1.737

0.6 0.4

DIAMOND T

719

1.177

02 OJ

BROCKWAY

346

510

0.1 0.1

Miscellaneous (Domestic

and Foreign)

13.307

19.223

3.8 4J

TOTAL

352.476

405.918

7SS

Tire Shipments Up 10 Per Cent

According to the Rubber Manufacturers Assn.,
manufacturers' shipments of passenger car tires dur-
ing May totaled 10,031,919 units, an increase of 10.24
per cent above the amount shipped in April. Tire
production in May amounted to 8,500,881, an 8 per
cent increase over the April figure of 7,865,550.

NiOTOR, August 1961

Imported Vehicle Sales

10 Leading Makes
January-May, 1961-60

As counted by R. L. Polk and Co.*

1961

Volbwagen 71,790

Rvnoutf 15.799

Rot 5.483

Mercedes Benz 4.853

English Ford 4.790

Opd 4.444

Volvo 4.090

Triumph 4.066

Austin Healey 3.546

Simca 3.402

All others (66 mokes) . 30.888

1960

Volkswagen 64.033

Renault ^2.870

Opel 13.132

English Ford 12.986

Fiat 10.607

Simca 7.218

Triumph 7.145

Austin Healey 7.074

M. G 6.080

Vouxhall 6.021

All others (67 mokes) . 57.697

TOTAL 153.151 TOTAL 224.863

^Connecticut figures for ApriUMay. 1961, not included

Red-Faced Salesmen Sell Cars

Every retail merchant will ponder ways to create
local interest and publicity for his business. The ulti-
mate aim, of course, is to build store traflfic and boost
sales.

The off-beat approach is generally the most success-
lul. At least that is the experience of Dan Rohyans
Ford, Inc., Columbus, Ohio.

During one week earlier this year, Rohyans staged
a "red-faced" sale. The promotion was kicked off
with a full page ad in a local newspaper, supported
subsequently by radio and television commercials.
For the duration of the sale, all of Rohyans salesmen
had their faces painted red until they reached their
assigned quotas for that particular period.

One man. with his face painted a bright red,
donned a sandwich board and spent the week tour-
ing the downtown Columbus area whipping up in-
terest in the promotion.

As could be expected, there was some initial re-
sistance to the idea among the firm's salesmen. But
management convinced them the idea was sound and
could help them in their selling efforts.

One of Rohyans* executives remarked soon after
the promotion, "We know that we generated a lot of
talk locally and that we increased our traffic during
the week we staged the *red-faced' sale."

14 Dealers Get Loan Approvals

Of the 511 business loans approved by the Small
Business Administration in May, 14 were for new car
dealers. The total of loan approvals was the highest
monthly figure this year. The number has risen stead-
ily each month since February, when 302 loans were
approved. In March there were 483 approvals, and in
April 501.

Among the various type businesses that received
loan approvals in May were seven service stations,
four independent garages, four wholesalers, and one
automotive parts rebuilder.

MOTOR, August 1961

don't divide your income with

lost time

pra^iUaiir profits with a

mmii

ORDER

Consider the ways that time on the job can be wasted
• . . can run up even higher your cost of doing business.
For instance . . . too much delay between jobs • • • too
much time on each job . . . excessive tardiness.

To correct these abuses, you need to know where they
occur. And that's where a Lathem Time Recorder can
do a job for you. It gives you an accurate record of the
time each job is started and completed . . . when each
employee arrives and leaves work. Every loss of time
stands out . . • ready for you to eliminate for a better
profit picture.

Mail the coupon today for complete information, prices
and sample payroll and job cards.

LATHEM TIME RECORDER CO.

82 Third Street, N. W., Atlanta, Georgia
Gentlemen: Without obligation, please send me com-
plete information, including prices, about the Lathem
Payroll and Job Time Recorder.

NAME_

COMPANY.
STREET

CITY_

_ZONE_

_STATE_

"- \
X'*.^

Steel, Aluminum Battle
For Car Makers' Favor

continued from page 43

in the upcoming 1962 car models.
Despite the apparent success of
the new aluminum engines, few en-
gineers are willing to predict a
widespread changeover from cast
iron in the near future. It is hardly
a secret that General Motors has
been unpleasantly surprised at the
production cost of the aluminum
V-8 used in the B-O-P compacts.

Because of this experience, alumi-
num engines for the full-sized lines
of at least two GM divisions are
said to have been shelved.

In addition, Buick, in an effort
to make its compact more competi-
tive in price, is said to be planning
the substitution of a cast-iron V-6
engine as standard equipment for
the 1962 Special. The aluminum
V-8 will be continued as an option
at an extra charge of $150 to $200.

While some of the additional
cost of the aluminum powerplant
was anticipated, part of it was due

Profit Tips from

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76 Factory Warehouses In Major Trading Areas

DUBEEE-ATWOOD C0MPAN7

AUTOMOTIVE DIVISION • MINNEAPOLIS 13, MINN.

V-Belts&Hose • Dortite& Tapes • lnnerTubes& Repair Materials • Chemicals & Adhestves

I40

to unexpected difficulties in casting
and machining. It was recognized
at the start that raw material costs
would be higher. Designers realized
that the extra manufacturing step
of casting iron cylinder liners into
the block also resulted in addition-
al expense. What they failed to
foresee was the high rate of rejec-
tion, particularly in the early stages
of production, due to porosity of
the castings.

Another reported difficulty was
uneven hardness of the metal, caus-
ing machining problems. In ceruin
areas where the mold contacted the
molten aluminum, the metal ^'as
chilled, causing it to harden, .\fter
producing these blocks for nearly
a year, GM's Central Foundry Div.
has learned a great deal. However,
it seems unlikely that the company
will introduce additional alumi-
num engines for the time being.

Investment at Stake

Ford Motor Co. has been testing
aluminum powerplants for several
years but, while they recognize the
desirability of reducing weight, en-
gineers and production o£Bdals
have been less than enthusiastic
about deserting cast iron. As the
only automobile company which
makes its own iron and steel from
the raw ore. Ford naturally has a
tremendous investment in furnaces,
mills and foundries. Most of these
facilities are unsuitable for the pro-
duction of aluminum parts.

To combat the weight advantage
of aluminum engines. Ford has de-
veloped new foundry techniques
which permit the casting of blocks
with thinner wall sections. Cylin-
der blocks cast by conventional
methods are unnecessarily heav7
because extra wall thickness must
be provided to compensate for pos-
sible core shifting, which would re-
sult in a wall that is thicker than
specified in some locations and
dangerously thin in others.

Mixes Plastic and Sand

In the Ford process, a plastic
binder mixed with the core sand is
said to provide sm(X)ther and more
accurate cores. The sand-and-plasr
tic core is cured within seconds in
a preheated core box, eliminating
the separate baking process and ex-
tra handling which can result in
inaccurate castings due to cooling
[continued on pace 142

M.OTOR, August 1961

WALK E R

one of the three
leading suppliers of
oil and gasoline filters
to car and truck
manufacturers

WALKER MANUFACTURING COMPANY

RACINE, WISCONSIN

)TOR, August 1961

Steel, Aluminum Battle
For Car Makers' Favor

continued from page 140

of the core between the baking and
casting steps.

Falcon and Comet cylinder
blocks are produced by this proc-
ess. As a result, weight of the com-
plete engines has been held to ap-
proximately 350 lb. Further prog-
ress in weight reduction will be
made in 1962 Ford engines, accord-
ing to the company, by forming

molds under high pressure, pro-
ducing a harder, more uniform fin-
ish and greater dimensional accu-
racy.

A similar casting process will be
used in the manufacture of the
new General Motors V-6. As tech-
niques are perfected, minimum
wall thickness is expected to de-
crease from the present average of
.200 in. or more to .100 in.

The rivalry among material sup-
pliers is not confined to engines
and bumpers. With several divi-
sions of General Motors. Ford and

sell more Brake Jobs with
Dorman Tester and Stock!

A new combination co help you make more profit on brake
Jobs • • • the Dorman Brake Spring Tester that detects weak
and unbalanced brake shoe return springs . . . and the No.
BS 200 Brake Spring Stock that e<]uips you to make die
necessary replacement.

Insure voiir broke iebs with new Yesff<

Chrysler now using aluminum au-
tomatic transmission cases, this
component represents a major por-
tion of the total consumption of
the industry. Usage is expected to
increase with Chrysler's swing to
aluminum cases for the automatics
used in its larger cars.

While an aluminum case is con-
siderably lighter than one of cast
iron, it lacks the heavier material's
ability to dampen sound and vibra-
tion. A recent model in the luxury
class changed from aluminum to
cast iron for the transmission ex-
tension housing to gain greater
smoothness and quieter operation.
Careful design and strategic rib-
bing are necessary when aluminum
is used.

New Area Eyed

The next major application of
aluminum may be in rear axle
housings. With conventional rear
suspension, the entire housing is
unsprung weight. Reducing this
weight could bring about a notice-
able increase in riding comfort and
handling and might even provide
longer tire life, due to better trac-
tion and less bouncing of the rear
wheels.

Aluminum brake drums also re-
duce unsprung weight and, even
more important, improve heat dis-
sipation. The chief obstacle to wid-
er usage is cost. Not only does the
material cost more, but the price
of the finished product is substan-
tially higher. A cast-iron liner must
be bonded to the aluminum drum
to provide a durable braking sur-
face. While many attempts have
been made to eliminate the liner
by using a harder alloy or applying
a wear-resistant coating to the
aluminum, none has been com-
pletely successful.

Which Is Best?

Aluminum, chromium-plated
steel, stainless steel and even plas-
tics are used for automotive trim.
How does the designer decide
which is best? The answer depends
upon the location of the trim, the
type of finish desired, the size and
probable production of the parts
and, of course, the cost of raw ma-
terial and manufacturing.

Take a scuff plate, for example

Chrome-plated steel could be used,

but stainless steel can be employed

[continued on pace H7

)

142

MOTOR, August 1961

COMPLETE

WilH
FENDERS

lUAL WHEEL
ADAPTERS

FOR ANYV4, V4. 1 TON TRUCK

ROUBLES TRACTION-

*^ ASSURES STABILITY

USES SAME SIZE TIRES

^ AND WHEELS

Jf DDS TO APPEARANCE-

*• EASY TO INSTAU

V OADS AND TOWING TRAILERS

*" MADE 100% SAFER

SATISFACTION GUARANTEED

^ OR MONEY REFUNDED

99m No*

Mak« ond Size DMtor C«

CG556F

Ch«v. 1^ Ton

$37.50

CG658F

Ch«v. %.1 Ton

45.00

D455F

Dodge )^ Ton

37.50

D658F

Dodgo % Ton

45.00

F555F

Ford Ml Ton

37.50

F658F

Ford % Ton

45.00

I455F

IHCMrTon

37.50

I7256F

IHC % Ton

45.00

W555F

Willys All

37.50

Usod by Sportsmen— Formers— Contractors
—Camper Haulers— Small Wreckers— Pull-
ing Trailers— Utilities— Hauling Livestock—
and others. Order from your iobber or
truck equipment distributor. Write for
Catalogues and literature.

Alto ManufadufBrs of fhe Wor/d's
A4osf Comp/ete Line

DUMLMMTIC

"Selective Drive hubs

.N -^

Easy to /nsfo//
Simple to Operato
One Year Guarantee
40 Models Available __

Dealer's cost In loH of three, Willys and
IHC Scout, $37.50 per set. Others to 1 ton,
$42.50 per set. Stocked by over 5,000
fobbers and 100 warehouses. Free chrome
demonstrator available to dealer on 3 set
Arder. Write for catalogue and price sheet.

UALMATIC

O BOX 419 LONGMONT, COLORADO

Steel, Aluminum Battle
For Car Makers' Favor

continued from page 142

in this area without chrome plat-
ing. Here's one case where a fin-
ished part of stainless might be
cheaper than ordinary steel be-
cause the extra processing step is
not required.

On the other hand, a parking-
light housing next to a chromium-
plated bumper requires a bright
finish. Chrome-plated steel would
probably be used here, since plat-
ing stainless to match the bumper
would be expensive. Chrome-plat-
ed stainless is used, however, in ap-
plications where a bright finish and
superior resistance to corrosion are
required.

Room for All

Anodized aluminum offers the
choice of a wide variety of surface
treatments, ranging from a dull
satin to a high polish. It is also sup-
plied in various colors. It is obvi-
ously the best choice where the
stylist is looking for distinctive ef-
fects. Since no one material is clear-
ly superior on all counts, the trim
area is one market where there is
room for everybody.

The designer of tomorrow's car
has an ever-widening choice of
lighter, more attractive and more
durable materials. New manufac-
turing processes further extend
their flexibility. The result of the
intense rivalry among suppliers is
bound to be better automobiles.

THE END. NOW TURN BACK TO PAGE 44

"Try calling Acme garage. We
don't owe them anything"

FOR DEALERS WHO
SELL FAMOUS FRAM

"WEAR-eUARD" RLTERS

8 GIFT CERTIFICATES
(Free with 8 Ooz. Cartridges)

LaBELLE ELECTRIC COFFEE MAKER

~ brews from 4-17 cups of excellent
coffee. It's just one of the many
nationally advertised gifts you can
get ABSOLUTELY FREE in FRAM'S
MILLION $$$ GIVEAWAY. Gifts are
your reward for selling Fram "Wear-
Guard" Filters— today's fastest mov-
ing filters— proved to trap up to 40%
more dirt than any other filter tested.

STOCK UP ON FRAM FILTERS
GET FABULOUS FREE OIFTSI

With every 24 Fram Filters you buy,
your supplier gives you 2 Free Fram
Gift Certificates. Redeem them im-
mediately or save them for gifts of
higher value.

CLIP COUPON AND MAIL TODAY I

FRAM CORPORATION

DEPT. MG
Providence 16, R. 1.

I want to get my share of Fram's
Million $$$ Giveaway. Please send
me catalog of free gifts.

NAME

ADDRESS

• MY SUPPLIER'S NAME IS

ZONE STATE

MOTOR, August 1961

\v\

KWSAT DO
700 DO?

Just wrrte a last line for the simple im^

printed %n ttie BfTiciat intry Uanli. The 1
are available (ree froni any Autolite
Aftei you've writtien th@ few words il talil k
Domplele the jinile, ^m your card in tl»
mail-yau're oKicially enteml. Enter s$ oftei
as yeu like. You're in the rynnlng to wiit i
valuable S100 Golden Harvest Frizs Cerii*
Cite, and hundreds o1 em arB U be £iv«n it^ai.

148

MOTOR* August 1961

Golden Harvest Prize
Certificates are redeemable
by your Aotolite supplier at
dealer cost for merchandise
of yoor choice— anything he
handles. Yoor $100 Prize
Certificate, then, is actually
worth approximately $150
at retail, and the merchandise
yoo select is yoors to do
with in any way yoo see fit.

ENTER OFTEN!

Submit as many entries as
you like — one for each card
you complete and mail.
There's nothing in the rules
to prevent you from winning
several ^100 gift certificates.

oooooooooooooooooc

••••*••••••••

CONTEST

CLOSES NOV. 30

Your best battery months
are iust ahead^ so get your
sales push rolling now . And
rememberf every Autollte
battery you sell means a
completely satisfied cus-
tomer, big profits for yoUf
and a chance at the thoU"
sands of dollars to be given
away In Golden Harvest Gift
Certificates. Phone a bat'
tery order to your Autollte
supplier right now . . . and
start your happy Harvest I

^^jn

^AUTOUTE

jl^OXOlt# August 1961

V*i

Oil Plus Coolant
Equals Trouble

continued from page 55

and fill the crankcase with SAE 10
oil or flushing oil and run at a fast
idle for 10 or 15 minutes. Drain the
crankcase, clean out the oil filter
case and install a new filter car-
tridge. Refill the crankcase with the
grade of engine oil normally used.

After this treatment, the starter
should turn the engine freely. Run
at a fast idle for 30 minutes, shut it

off and immediately restart. Slow
starter speed is an indication that
all the deposits have not been re-
moved. In this case, the engine
must be torn down for complete
cleaning.

When an engine has seized, due
to glycol-based deposits, remove all
spark plugs and pour undiluted
solvent through each spark-plug
port until pistons are covered to a
depth of at least i/^ in. Let the
solvent soak the deposits until the
engine can be turned over with the
starter. The time required may

WITH K-D BRAKE TOOLS,
YOU'RE A SPECIALIST TOO

Like surgery, brake service demands
special tools. Your customer's life and
your profit and reputation depend on
them. You get nothing less than the
best for this important service from
K-D— the world's largest maker of
brake tools, with the most complete
line available. There are more than 200
special automotive service tools in the
K-D line. Send in this coupon— get
your free copy of the complete, pocket-
size catalog today.

150

Dept. MO, K-D Manufacturing Co.
Lancaster. Pa.

Send me a FREE copy of the
pocket-size K-D catalog

Name

Firm Name-
Address

Clty-

-Zone

-State-

TOOLS/

Make hard jobs easy

vary from 15 minutes to seve
hours.

When the engine is free, turn il
through several revolutions with
the starter to blow excess solvent
and loosened deposits through the
spark plug ports. Do not let this
solvent contact the skin or painted
surfaces. If you should spill some,
flush off the area with clean water
immediately.

After the solvent has been
blown out of the cylinders, replace
the spark plugs and spray or brush
undiluted solvent on the valve
stems. Then follow the flushing
procedure already described.

Flush System

If your earlier tests indicated
that deposits did not contain gly-
col, flush the lubrication system
with a reputable brand of internal
engine cleaner. Be sure to follow
the supplier's instructions.

Water or antifreeze creates seri-
ous trouble inside an automatic
transmission. A minute amount of
sludge can cause valves to stick,
resulting in erratic shifting. Pis-
tons, clutches and other internal
parts are also likely to be dam-
aged. If the oil cooler leaks, trans-
mission fluid will be forced into
the radiator as long as the engine
is running, since oil pressure in the
transmission exceeds cooling sys-
tem pressure. When the engine is
shut off, however, transmission pres-
sure drops to zero. The cooling
system may remain pressurized for
some time, resulting in coolant
discharge into the transmission's oil
supply.

Check Transmission Cooler

If there is considerable oil in the
radiator, the transmission cooler is
the prime suspect. Disconnect the
cooler lines at the radiator. Pres-
surize the radiator with a cooling
system pressure tester. If a mixture
of water and oil comes out of the
cooler connections, the cooler is
leaking.

When coolant contamination of
the transmission fluid is detected
before the unit is damaged, flush it
out with clean fluid. In the event
deposits have already formed in
the transmission's innards, it should
be disassembled, thoroughly cleaned,
and damaged parts repaired or re-
placed.

THE END. NOW TURN BACK TO PAGE 56

MOTOR, August 196'

LOW RAMCO C-9 BACKBONE
►revents rail malfunctions — "

here is a JifftTcnce m madern, sself-cxpanding oil rings
-especially the Ramco C-9,

hi? difference you sec here shows how important C-9's
Ura shoulder rnelal is in preventing nna If unctions.

tJlG

'me expander tabs, after normal wear, can let rails slip
> bottom of the groove— can even let expander move
Tward to score the cylinder.

ut our C-9 shoulders prevent this. They're twice as thick:
ncc as safe— and last twice as long. Uniform rail pres-
«re 15 assured for thousands of extra miles,

ext time you install any oil ring, think about it. See if
ju'd feel safer installing the C-9 — the only oil ring with
backbone to prevent rail malfunctions, comebacks.

]3£U3lckone

— —^ mstk.es the

Safety from \^\\ malf unction \% only one ol the m»ny
hcncfifs the Ramco backhonr bnngfi you. They're atl
described in nur Folder: RA( KI*ON|-: FACTS*. S«
youT Ramco Ji-bhr^r or write for your fitc copy:
KAM,SKV tOKI'C)RAT»ON.ST LOUIS fi. MISSOtlRI
a $ubi»diary of Thon\pson Ranio Wooldridgc Jn^

Brake Ad Stresses
Quality Work

Iffce playing

Kufffan
Roulette

SYMOUSE BIAKE SERVME

CIO I. WIUOW ST. at l-T)ST

"OiUk tMhekt From DomitetM'*

Newspaper ad placed by Syracuse
Brake Service, Syracuse, N.Y.

The importance of having brake
work done by a reliable repairshop
was stressed by Syracuse Brake Serv
ice, Syracuse, N.Y., in an unusual
newspaper ad.

The shop, known for its creative
advertising, used the headline,
**Like Playing Russian Roulette."
The copy went on to say, "Every-
one knows a life is at stake when
playing Russian roulette. But do
you realize you take the same
chance when you have your brakes
serviced? Your life is in the me-
chanic's hands. Is he really re-
liable?"

Readers were then told their only
guarantee was to rely upon an
established, reputable business firm.

IGOA Shakes Up Officers

continued from page 53

Miss., put in a bid for the 1963
meeting. Washington state and
Texas made pitches for later con-
ventions.

Harold Grindle, executive direc-
tor of IGOOhio, read the testi-
mony he had just given before the
Celler committee at a hearing on
House Resolution 71, which would
forbid any automobile manufac-
turer from financing the purchase
or insuring the cars it builds.
Although the bill is of primary in-
terest to body shops, Grindle was
warmly applauded for his testi-
mony. The IGOA was also repre-

sented at the hearing by Harold
Halfpenny, who is counsel for the
Automotive Service Industry Assn.

The Minneapolis and St. Paul
units are to be congratulated on
the outstanding results of their
long, hard work in preparation for
the convention.

Deserving special mention are
Bill McNaughton, past president
of IGO-Minneapolis, and Elmer
Heppner, president, IGO-St. Paul,
Ray Sweeden, president IGO-Min-
nesota, and Don Maxam, execu-
tive-secretary, IGO-Minnesota.

Illness kept Heppner from at-
tending the convention sessions.
His place was taken over capably
by Frank Schneider, Jr., who had
been reservations chairman.

THE END. NOW TURN BACK TO PAGE 54

Heads Service Committee.

C. M. Tillinghast, general parts
and service manager, American
Motors Corp., has been named
chairman of the Service Managers
Committee of the Automobile
Manufacturers Assn.

ASK TO Sit your jebbtf saWsiMii's
Thtrmostat Omonslratiofl Kit . . .
nt KtiMi vortunf parts in opiritioN.

YOU MAKE MONEY with
m INVENTORY PROBLEMS

EYECATCHINQ 16-THERMOSTAT DISPLAY CON-
TAINS iUST 2 DIFFERENT NUMBERS. PUT IT OH
VOUR COUNTEf}. HANG IT ON THE WALL.
AND PICK UP THERMOSTAT PROFITS
THE EASY WAV,

Dciiipied by autornoLive engineers for
new cars and replacement use.

Seir-c leaning poppel valve for (rouble-
free long life,

Foiittve seal for faster engine warm*
up, top healer effkiency.

Engineered for newett high pressure
cooling systems.

Accurately calibrated for instant re-

spofi$c at correct lempcrsiture.

All brass and suinless steel corrosfon-
proof construction.

LEARN MORE ABOUT
THERMOSTATS AND
COOLING ^STiMS!

EasMo^mdtrstand brochure "Let's Talk
TlMrmostats." Packed with valuable tips and
illustratioRS for everyone wlio sells or installs
thermostats. Helps
boost thermostat
salei Send for your
free^opy.

Standard-Thomson Corp. Dept CT8.

152 Grove Street, Waltham S4, Mass.

Yes, I'd like a copy of your free brochure *'Ut's Talk

Thermostats.'*

..Zone..

..State..

MOTOR, August 1961

X^'^

HAVE. STL,
^MM RISER VALVES

Recent survey points up

strong need for

PART-EASE*

lubrication SERVICE

:iiit of H

A survey among r«prei>entiitive
•ervice stationB And car dealers
showed that nearly one out of
every two cars checked
fettirig top engine performanoe
and economy — because of stock
beat riser valves!

WImI can Tou do? Check the
heat riser valve with every Jube
and tttoe-np — and apply PAHT-
EASE Loosener & Lubricant when
ii#eded. PAKTEASE ia a new
^pe of loosener and lubricant,
flsade especially for manifold baal
control valves. It cuts through
lead and carbon depoaita that
cause aticking; frees the valve;
and kiept it working properly,
IVeventa aticking, gumming and
nist from lube to lube. Always
use PARTEASE^it -TAKES
APART. , KEEPS APART,"

Don*t In tht> impcrtnnt poknt
of lervice go ^dl Use

PART-EASE aru. i^recars.

IN« mfl^s for your c usutmat^m cars.

(

-DEATHS-

WILLIAM A. FRAME, president of
Amity Auto Sales Inc., (Chevrolet)
Amityville, N.Y., died recently.

Mr. Frame was former National
Automobile Dealers Assn. director
for Metropolitan New York and
member of NAD A board for 12
years. He also served terms as presi-
dent of the Brooklyn-Long Island
Automobile Dealers Assn., the Nas-
sau-Suffolk Chevrolet Dealers Assn.
and the New York State dealers
group.

PERRY C. RIPLEY, who was gen-
eral sales manager of Kester Solder
Co. from 1932 through 1948, died
recently at the age of 68. He had
retired in 1948.

Mr. Ripley is survived by his
widow, Lois.

WILLIAM D. KIRKPATRICK,

who retired as vice president of
American Chain and Cable Co. in
1956, and as director last year, died
last month at East Stroudsburg,
Pa., after a short illness. He was 74.
A graduate of Lafayette College,
he had been associated with Ameri-

can Chain for 42 years, always in
sales.

Mr. Kirkpatrick had served as
president of the Chain Institute,
Hand Hoist Institute, and the Na-
tional Standard Parts Assn.

Miami to Have Car Show

From Oct. 11 to 15, a preview
showing of 1962 automobiles will
be held in the Dinner Key Audi-
torium, Miami, Fla. The new mod-
el exhibit has been incorporated
in the third annual South Florida
House and Garden Exposition.

The show will be open free to
the public from 2 to 10 p.m. and
the show sponsor expects an at-
tendance of over 125,000 persons.

Named to NADA Post

William Bryden (Dodge-Plym-
outh) , Beloit, Wis., has been
named to the Policy and By-Laws
Committee of the National Auto-
mobile Dealers Assn.

Bryden has been the NADA di-
rector for Wisconsin since 1955 and
during 1960 served as secretary of
the association.

SINCE 1920

Cleaning tank. So effi-
cient it will pay for itself*
Just one of a complete
line of equipment for the
radiator service trade.

WHATEVER YOUR NEEDS — SUPPLJES. EQUIPMENT, SCHOOLING
Request Catalog and Prke List, Convenient Terms

THE BARBEE CO.. P, 0. BOX 323M, LOUISVILLE 1, KY.

154

MOTOR, August 1961

Air Cleans Saab's Rear Window

Saab's new 95 station wagon has a transverse
"air foil" which serves to direct flow of air
downwards over rear window, keeping it clean

Dealers Can Lick
Inventory Challenge

continued from page 39

accessories can be installed in the dealer's own shop,
and at a higher profit than on factory-installed equip-
ment.

Because most of the salesmen who have come into
automobile retailing over the past decade have been
weaned on the Detroit-inspired idea that the cus-
tomer should be encouraged to "design" his own car
via special ordering of options, engines, color combi-
nations, upholstery, trim and other elective com-
ponents, a program aimed at selling off the floor re-
quires some re-education of salesmen.

The first thing the salesman must unlearn is the
something better, something more, something differ-
ent technique. This is contrary to everything he
knows and it is not an easy change for him to make.

The salesman who pushes the subject of options
or other changes— something better than the car on
the floor or different — is killing his chance of making
a sale out of stock. The customer gets the dissatisfied
feeling that the car on the floor lacks something. The
more the salesman pursues the idea of selling up, of
trying to win the customer to a costlier or fancier
model, the more he reduces his chance of selling a
unit out of inventory. This is a reversal of all the
rules of selling, but it is absolutely necessary if the
goal is to move inventory.

Incentives Spur Salesmen

To assure the salesman's interested participation,
he should be offered an incentive in the form of a
higher commission on out-of-inventory sales. The
amount is up to the dealer, but the difference be-
tween the commission on an off-the-floor sale and a
special order deal should be great enough to en-
courage the salesman to push inventory merchan-
dise. Cars that have been in inventory beyond a speci-
fied period, say 45 days, may require a spur in the
form of an extra bonus for the salesman who brings
in a buyer.

Inventory vehicles must also be attractive from the
customer's angle. The customer who buys out of in-

[CONTINUED ON PAGE 156

MOTOR, August 1961

Motorists who care for their cars . . . and serv-
icemen who care for their customers . . . agree
that Wolf's Head Oil is truly the finest of the
fine. There's a reason — ^Wolf's Head is 100%
Pure Pennsylvania, Tri-Ex refined three impor-
tant extra steps and scientificaUy fortified for
the finest engine protection. The result is un-
common lubrication . . . uncommonly low op-
erating and upkeep costs . . . truly uncommon
quality. That's why motorists who care for their
cars always insist on Wolf's Head. Keep your
customers coming back with Wolf's Head . . .
the motor oil that commands uncommon cus-
tomer loyalty the coimtry over.

WOLF'S HEAD OIL REFINING CO.
OIL CITY, PA.

Grind
rods

and

mains

IN THE
BLOCK!

The Winona Crankshaft Grinder
has been giving fast, accurale service
for over 20 years. Now, with the
Main Bearing Attachment it will
also grii^d main bearings in the block !
A micrometer measuring insirument
is available. Now, you can do pre-
cision grinding of both main and
rod bearings without removing (he
CTBJikshaft. You can do the whole
job in your shop for a belter proiii
and better delivery!

WRITE TODAY for pnces and literafvre!

WINONA TOOL MFG« CO«

WINONA« MINNESOTA, U.S.A.

NT BlW^JY

TEST EQUIPMENT

until you've seen

ALTERNATOR
GENERATOR
REGULATOR
TEST STAND

FOR COMPLETE
INFORiVlATION
SEND THIS
COUPON

Dealers Can Lick
Inventory Challenge

KING ELECTRIC EQUIPMENT CO.

9123 INMAN AVE.
CIEVEIANP 5, OHIO

Please tend me complete information about the NEW
KING ALTERNATOR-GENERATOR-REGULATOR TEST STAND

NAME

ADDRESS

CITY

J56

STATE

continued from page 155

ventory is entitled to consideration over the special-
order customer. Many dealers put the shoe on the
other foot— the special order customer gets the hqi
deal— which may explain why customers balk at buy-
ing out of inventory.

The prevalent practice is to charge the inventory
buyer a little more than the special order customer to
recoup inventory expense. The special order cus-
tomer, on the other hand, frequently gets off cheap-
er because his car entails no floor planning or inven-
tory charges. This makes automobile retailing one of
the few fields where a ready-made costs more than a
tailor-made.

If there is a difference in price, the special-order
customer should pay the premium. It is not enough
to observe such a policy. Customers should know
about it and dealers should merchandise the fact that
a car out of stock sells for less than a comparable
vehicle ordered from the factory.

Price Impresses Prospects

Some dealers who run highly successful operations
by selling out of inventory have found a way of im-
pressing customers with the price advantage of buy-
ing off the floor. The prospect is invited to specih
what he wants in the way of model, body style and
options without any up-sell by the salesman.

The salesman arrives at a price based on the fac-
tory list. The customer is then directed to a similar
car on the floor whose price is substantially below
that quoted for the special-order vehicle. The sales-
man does not go into details as to how the discount-
ed price was arrived at. If the concession on the floor
model is realistic, it will not take much of a sales talk
to convince the customer his best buy is the inventon
car.

Dealers might as well face up to a couple of the
facts of life they will have to reckon with in the com-
ing model year:

1 . . No matter how many cars dealers stcKk, be it
1,000,000, 2,000,000 or 5,000,000, they cannot inven
tory enough of a variety to please every prospect.

2.. Retailers who want to make money on their
hog-size inventories in 1962 will cut down on special
orders and sell more merchandise out of stcKk.

The dealer who tries to carry an oversize inventor)
on one shoulder and fill special orders off the other is
courting financial rupture.

THE END. NOW TURN BACK TO PAGE 40

Doctors Back Belts

The National Safety Council, the American Medi-
cal Assn. and the U.S. Public Health Service, to-
gether with several co-operating organizations, ha>t
launched a massive education campaign to persuade
every American automobile owner to install and use
seat belts in his car.

The theme of the advertising and publicity pro-
grams is, "Seat Belts Save Lives."

MOTOR, August 1961

ire's a WALKER JACK for every jc

erica's No. 1 jack for shop servic

jed, and easy to handle, the J 882 "Greyhound"
!ar combines outstanding performance features
rice any shop can afford. Has ample chassis

length for dollying. Delivers smooth, dependable
from a "Gold Seal" power unit— the finest hyd
jack power mechanism ever developed. Capacity 2

WALKER JACKS do every job better

WALKER No. J 99 "HANDY BOY"
NDLIFT

le-end lift for both compact and standard
indies light trucks, too. High-height adjust-
jll-swivel saddles and Variable Bumper
ice. Fast, smooth action speeds all ser*

)S.

NEW J 809
"RANGER"

Bipod Bumper
Jack. Economical,
trouble-free
lifting.

PORTABLE

HYDRAULIC

JACKS

Series J 9b0-
lV&to20tons
capacity. Heavy
duty 50 to
100 tons.

UNI-CRADLE

Low-effort flo
typetransmis
jack.

J 700
"HI-BOY"

Spring, shackle,
exhaust-system
service.

WALKER MARKETING CORPORATION
RACINE, WISCONSIN

R, August 1961

"Salt sprs^^test shows
Champion's new silvery plating

is a spaii[ plug's best
protection against rust!

Champion's superior rust protection was de-
veloped for— and proved on— the millions of
military aircraft plugs made by Champion.
Later offered on special Champion marine
plugs, this rust-resistant plating is now a
standard feature on all Champions. And while
manufacturing costs are higher — there is no
increase in price! It's another example of the
outstanding quality you get only from
C/ia/npJon— the spark plug specialist • . •

All spark plugs — regardless of color — are
"coated" to protect their metal shells from rust.
Without this protection, plugs would be rusty
long before you receive them.

But all "anti-rust" processes are not equally
eflfective. Far from it! As the pictures and cap-
tions on the opposite page show, no matter
how severe the test, Champion's silvery zinc
plating is far superior to the old-fashioned
blueing in preventing rust. In
this test, a mixture of salt and
steam was sprayed on the
metal surfaces. (And you've
seen plenty of evidence of the
damage salt can do to metal.)

While this was an extreme
test, even under "normal"
conditions the blue coating is
often not effective. Blue plugs
sometimes rust on dealers'
shelves, or in the engines of
new cars in showrooms. To

prevent this. Champion began using the silveary
zinc plating process. For the past two yearSi
all Champion automotive spark plugs have
come from the production lines with this higbly
effective rust protection.

To give you and your customers this superior
rust protection takes a manufacturing procen
that is more complex and expensive than that
for blue coating. Material costs are higher. It
requires a greater investment in equipment,
more working area — and more production time.
(A fiill plating cycle for the new Champion
process takes 65.28 minutes, compared to only
39.96 for the blueing.) Yet Champion offers it
at no extra cost!

It's another important example of how
Champion— the spark plug specialist — worfcB
to bring you and your customers the world's
"finest spark plugs. And it's another reason for
recommending and installing Champion spark
plugs in cUl cars!

Developed to meet military aircraft stand-
ards for rust protection, Champion's
silvery plating has been proved on millions
of aircraft spark plugs, in military, com-
mercial and private use.

J58

This superior plating was next proved on a
premium-priced line of marine plugs that
is now Champion's standard marine line,
at regular prices. As on all Champions,
you pay no more for this protection.

MOTOR, August 1961

Inside special eablnet, Spark plug shells with old-tashioned blue coating artd
others with Champion's silvery-colored zinc plating were soaked with a steaming
salt spray that quickly rusted the blue plugs (rust showed in 30 minutes) but
did little damage to the silvery Champions, which showed no rust even after
100 hoursi

;OtAMpiort-,

^^r only 30 minutes in the salt
^Pray bath, the plugs with the
blueing showed signs of rust.
^^er just 2% hours of exposure,
^ey looked like this.

For 100 hours, silvery-plated
Champions endured the corrosive
salt spray before any rust appear-
ed. The photo was taken after 120
hours in salt spray bath.

DEPENDABLE

l^^^i/ 1 r c n u H D L t^^^—

SPARK PLUGS

Champion spark plug company

Motor. August 1961

TOLEDO 1, OHIC

Salesmen Must Be
Prepared to Sell

continued from page 45

man's preparation for an appoint-
ment is to "set the stage" for the
sale before the customer arrives.
He should park the car in a special
place a little apart from the oth-
ers—a place where he can point it
out in advance and walk up to it
with his prospects. Let them be
able to admire it— without distrac-
tion—as they approach the car.

Love at first sight makes the selling
job so much easier.

Be certain, too, the light is just
right to show the car off to its best
advantage. Some cars can take a
better light than others, so pick the
"stage lighting" carefully.

If it is a convertible, put the top
down and the top boot on. People
buy convertibles because the top
comes down; so show them the car
that way. If it is a hardtop, roll
down all the windows so they can
see how stylish it looks. Last but
not least, it won't hurt to get a soft

PRECISION AUTOMOTIVE COMPONENTS COMPANY

Manchester, Mo.

'^O

rag and dust the car off a little. It
gives you a good chance to inspea
the car carefully for the last time
and, if the boss or the customer
sees you doing it, I am sure it will
not hurt you in the least.

Now, when the customer comes
in, you are prepared. You know
everything is right and that you
have the right answers. You can't
help but go into your selling with
self-assurance, confidence and en-
thusiasm that will carry over to
your prospect and make closing the
deal so much easier.

Another way of being prepared
for the daily selling routine is to
keep a list of cars that could be
sold if you had them. Keep this
list separate and in a prominent
place where you will see i' every
day as you make up your work
sheet. Look ahead at the sales you
ha\e closed and at the cars you are
going to take in trade on those
deals.

Has Inside Track

Consider those coming trades as
your own private gold mine. They
are cars you have an "exclusive"
on until they come into stock. Of-
ten, you will have several days or a
week to check them against your
list of "cars wanted" or to find a
prospect for them. On these can a
salesman has the field to himself
and he can work without competi-
tion. It is a most happy feeling to
be able to hang a "red tag" on a
car the minute the plates come off
when it is traded in.

Also, with this tyf)e selling a
salesman can pryamid his sales.
The more cars he sells, the more

'Hooray, we've struck oil !**
MOTOR, August 1961

trades he knows of in advance. And
the more trades he knows of in ad-
vance, the better chance he has of
selling them. In this manner, a
salesman can often follow the
chain of his own trades right down
to the end.

Creates Confidence

With these cars, a salesman can
say, "I took this car in trade per-
sonally and I know the people who
owned it." There is no stronger
statement to create confidence in
selling a used car.

The final step in preparing a
daily work schedule is the study of
factory facts books, equipment op-
tion charts and trade journals. If a
man has a few minutes waiting for
an "up," why waste the time in a
bull session or sneaking out for cof-
fee? He can take this opportunity
to pick up an automotive journal
and read a few of the articles. He
can always lay it down if someone
comes in, and he will keep himself
informed on what is going on in his
industry.

It is helpful to be able to say,
"Yes, 1 was just reading about that
recently and did you know that
they are also going to ... " This
will help his confidence, confirm
his authority to his customer, and
give his statements added weight.

THE END. NOW TURN BACK TO PAGE 46

Air Filter Sales Steady
At This Station

Chrysler Opens Centers
To Service Teachers

Chrysler Corp.'s training centers
in the U.S. will be open this sum-
mer to high school, vocational
school and college instructors in
automotive maintenance who wish
to update their knowledge of mo-
tor vehicle components.

The two-week automotive work-
shop is offered without tuition.

Tour Data Automatic

An electronically automated trav-
el-question-answering device has
been installed at Cities Service Co.'s
station near Woodbridge on the
New Jersey Turnpike.

The device, called the "Directo-
n-at," prints and issues travel infor-
mation at the mere push of a but-
ton. The answer to any one of 120
pre-set questions is provided within
seven seconds. Answers are printed
on small Avps of paper.

MOTOR, August 1961

Telling and selling need for new
air filter is Bob Ohler, Ohler's
service station, Washington, D.C.

The advent of paper air filters
some five to six years ago was a
boon to service shop operators. One
operator who has profited hand-
somely is Robert Ohler, vice presi-
dent of Ohler's service station in
Washington, D. C, which sells
about 40 new units a month.

Ohler says, "It's not hard to sell
air filters, if you explain matters to
the customer. First, show him the
clogged filter. Then, put it on a
demonstration device that lights
up, revealing the dirt. Show it to
the customer and then compare it
with a new element. Finally, ex-
plain the function of the product."

At Ohler's, customers are asked,
"Has your air filter ever been serv-
iced?" or "Has it ever been re-
placed?" A negative reply is the cue
for Ohler to begin his sales pitch.

NADA Honors Sloan

The first recipient of the Na-
tional Automobile Dealers Assn.'s
"Order of the Golden Wheel" was
Alfred P. Sloan, Jr., honorary
chairman of the General Motors
board of directors. The award was
established last year by NADA to
honor outstanding individuals in
the automotive industry.

Repairmen Change Name

Garagemen in the Flint, Mich.,
area have changed the name of
their organization from the Auto-
motive Maintenance Assn. of Gen-
esee County to the Automotive
Service Assn. of Genesee County.
M. Jaksa is president.

FOR DEALERS WHO
SELL FAMOUS FRAM

"WEAR-aUARD" HLTERS

96 GIFT CERTIFICATES ]

X¥f^ with 96 Doz. Cartridge) j

BOLEX 8mm. MOVIE CAMERA-

Famous camera complete with pistol-
grip handle is just one of the many
nationally 'tidvertised gifts you can
get ABSOLUTELY FREE in FRAM'S
MILLION $$$ GIVEAWAY. Gifts are
your reward for selling Fram "Wear-
Guard" Filters— today's fastest mov-
ing filters— proved to trap up to 40%
more dirt than any other filter tested.

STOCK UP ON FRAM FILTERS
BET FABULOUS FREE BIFTS!

With every 24 Fram Filters you buy,
your supplier gives you 2 Free Fram
Gift Certificates. Redeem them im-
mediately or save them for gifts of
higher value.

CUP COUPON AND MAIL TODAY I

FRAM CORPORATION

DEPT. MQ
Providence 16^ R. 1.

I want to get my share of Fram's
Million $$$ Giveaway. Please send
me catalog of free gifts.

NAME

* ADDRESS

CITY

ZONE STATE

• MY SUPPLIER'S NAME IS

New fast acting penetrant and rust solvent . . . saves time, trouble, money
and tempers. Available in pressurized cans or regular pints and gallons. Sell
it once . . . reorders keep coming in.

Publication advertising, point of purchase displays and descriptive literature
help you sell NUTS OFF.

.^E.

SPRAY PRODUCTS CORPORATION

P.O. Box 1988 • Camden 1, N.J.

Ask your Jobber or write to

©B.C. AMES CO.

57 Ames Street, Waltham 34, Mass.

mjimifrAcrifnMn or micrometer dial gauges and micrometer dial indicators

-Can You Name It?.

An early version of one of today's favorites, this
sedan was powered by an air-cooled engine. Each
cylinder was surrounded by vertical loops of copper
in the form of hollow fins. A suction fan provided the
air circulation. Price of the model shown was $1,060.
Can you name the make and year? Answer is on page
181.

Capital Close-Ups

J62

continued from page 47 '

Deplores Poor Salesmanship

In speeches at various automotive dealer conven-
tions, Sen. Barry Goldwater (R., Ariz.) frequently
mentions that in 20 years "I have had only two auto-
mobile salesmen approach me." He commended Sec-
retary of Commerce Luther Hodges for his recent
magazine appeal for better salesmanship, saying,
"American business has just forgotten the imporuncc
of selling and I am sure feels that all that is needed is
an acceptable advertising campaign and fancy pic-
tures. Nothing can top an American salesman who
wants to sell."

Sen. Goldwater, a department store owner in pri-
vate life, told of a test he makes when he visits strange
cities. He goes to the cosmetic counter of a depart-
ment store, orders razor blades, and offers a $5 bill in
payment. He will buy anything up to that amount
which is suggested by the clerk. He reports that in
countless tests of this sort across the nation over the
past 10 years, only twice has a sales person got the
^ whole $5. He calls his experience "a sad commentary
on selling."

Army Tests Tires

Use of a vinyl filler will produce a stronger-wear-
ing tire, the Army has concluded after a two-and-a-
half year study in cooperation with U.S. Rubber Co.
Findings of the study were made public in an Army
research report issued by the U. S. Dept. of Com-
merce.

Automobile and truck tires manufactured with a
vinyl filler, rather than the conventional carbon
black filler, have shown lower rolling resistance and
less power loss. Because of the poorer heat conduc-
tive properties of the plastic compound, however,
road tests indicated that the vinyl-tread tires tend
to become somewhat more overheated than regular
tires. This disadvantage can be overcome by use of a

MOTOR, Aujrust 196)

vinyl filler with improved abrasion resistance qual-
ities, researchers pointed out.

Shorts

Chrysler landed a near-$3,000,000 contract from
the U.S. Post Office Dept. for 1,751 trucks. Produc-
tion is due to start October 1 in the Dodge plant at
Warren, Mich. . . . SEC records reveal plans of Am-
phicar Corp. of America to market the amphibious
German car in the U.S. Plans call for importing 25,-
000 Amphicars by May 31, 1963. Retail price for the
14 ft., 43 hp car is expected to be $3,395. . . . Inter-
American Development Bank has loaned a Brazilian
firm $750,000 to expand production of forgings to be
used in the Brazilian automobile industry.

THE END. NOW TURN BACK TO PAGE 48

School Guide Revised

Automobile Manufacturers Assn. has published a
new edition of its guide book for automotive service
instruction in schools. First published in 1951 and
revised in 1956, "Standards for Automotive Service
Instruction in Schools" identifies good practices and
establishes helpful directives for schools providing in-
struction in the field of automotive mechanics and
teacher education.

The book offers advice on such subjects as oppor-
tunities in the automotive service industry, student
guidance, setting up of shops and buildings, lists of
necessary supplies and equipment.

NOW!

YOUR NEWSSTAND

Another speciol-intere&t

book From

POPULAR

MECHANICS

fvmmMtwM.

Build PM'S

Family

Hobby Center

Worbino oreo and
ttorage ipace for
•vtrything frorfi ^
mom^t sewing fo ► ^ i
|unfor*t models . . . «voit dad*«
portable power tools.
Complete ptans and tiow-to
detolls on this ond doxons of
othor utoful projects.

Shop Project

^tut artUlmt on irifng I
« TWIST DRILLS
• WOOD CHISELS
e SABER SAWS

NEW SIZE!... NEW FEATURES!

Repair Stripped Tlireads
...even in Aiuminum

FOR MORE

SERVICE PROFITS!

Make thread repairs in minutes, for only pennies per
hole. Use HEU-COIL^ Stainless Steel Wire Screw Thread
Inserts to restore threads to original dimensions ... no
need to change screw sizes! Permanently prevent wear,
stripping, corrosion, galling and seizing. Provide lifetime
protection to tapped holes in all metals . . . even in
aluminum, magnesium and other light materials.

HELI-COIL EZY-KITS contain individual EZYPACKS
of inserts in selected sizes, plus installation tools.
Popular combinations for all car and truck engines, in
all thread series and sizes. MM sizes in all reaches for
spark plug ports, and inserts for taper pipe threads
also available.

For descriptive literature, including Metric and Whit-
worth Thread Conversion, and name of your HEU-COIl
jobber, write ... asM

4!^HEil-COfi CORPORATIOM

▼ ▼ 4608 Shelter Rock Lane, Danbury, Conn.

In Cuiada: ARMSTRONG BEVERLEY ENG»?:eS»S^^MC^.
6876 J««BiMllUiMC»^\..,lA»a\xMii'S]b«^^>A.

MOTOR, August 1961

Offer Quality
Front-End Seryice

continued from page 51

the drums should be inspected for
broken fins, since the absence of
fins will upset the brake drum bal-
ance. If this condition is found,
replace the drum.

On cars with the large spinner
or omate-type wheel covers, un-
balance can be caused if the
mounting of the spinner is off-cen-
ter from the exact center of the

wheel cover. Even a damaged cov»
er can upset the balance. Should
an owner complain of steering-
wheel tremors or vibration, it is a
good idea to road-test the car with
wheel covers removed to note any
improvement and determine
whether wheels and tires are at
fault, or whether the complaint is
due to the wheel cover.

Wheel balancing, of course, will
not correct a bent wheel. This con-
dition is not always as obviou3 to
the owner or repairman as the
thump produced by an out-of-

Especially Jesigned for automotive repairs! TRUCUT equipment saves work,
saves time, means better earnings for your shop. Adds extra profits, too, by
enabling you to handle jobs you now send out. Many other items besides
those shown here. See your jobber.

TRUCUT ARMATURE LATHE WITH
MOTORIZED UNDERCUHER

MochinM and undsrcuh commutotors p«r-
f«ctty, without timc-watting s«t-up or ad-
iustmcntt. Motorizad undcrcuttcr is simple,
durable, accurate, yet gives the greater
speed and convenience of direct motor
drive.

TRUCUT FORD
BEARING PULLER

RMievM MMrattr bear-
infs w Ftrd. Moreury.
LlRMln Msily. without

TRUCUT ARMATURE TESTER

to 30
prod for
with

Aaporo aotor and doublo tost
i shorts. Toot oircult
Md mby ilfht for
attractlvo aotai oaso.

NO-MAR
ALUMINUM HAMMER

8potiaity troatod aluai-
nuM alloy. Strikoo solid
blow with alniaiuai ro-
bound. Will not ham
ovon hno machino sur-
faoos. Non-ehippinfl. non-
sparkinfl. 3 slios.

FRANK N.WOOD CO.

1^4

round tire. Adding weights to a
rim having considerable lateral
runout will usually cause a severe
unbalance of the wheel and shim-
my or tramp.

The most accurate check of lat-
eral and radial runout of a wheel
is made with a dial indicator posi-
tioned against the vertical and hor-
izontal rim surfaces. Since lateral
rim runout is more common, due
to the fact that wheels continually
bump against curbs and other ob-
structions, each rim should be
checked for this condition with a
pointer or indicator. If necessary,
the condition should be corrected
with suitable wheel-straightening
equipment before the wheel i^ bal-
anced. One-sixteenth to i/J in.
should be considered maximum al-
lowable lateral runout. Radial run-
out, or the allowable out-of-round
of the rim, should be within .050
in.

Use Dial Indicator

Wheel balancing will not correct
or compensate for thump caused
by an out-of-round tire. This usu-
ally occurs in the 20 to 45 mph
range. When a dial indicator is
used to check for tire radial run-
out or a high spot on the tire cir-
cumference, any deviation in the
circumference should not exceed
.100 in.

An alternate road test to deter-
mine which tire is at fault may be
used with each tire inflated to 50
lb. pressure, car windows closed
and the car accelerated and main-
tained at constant speeds within
the approximate 20 to 45 mph lim-
it. If a thump is still audible with
tires overinflated, the source is the
driveline or other mechanical fac-
tors rather than the tires. If thump-
ing is no longer heard, the tires
are deflated to normal pressiut.
one at a time, to determine which
one is at fault.

Out'Of-Round Tires

In most cases, out-of-round tires
can be corrected with tire-truing
equipment, in which the tread rub-
ber on the high side of the circum-
ference is ground or trimmed off
to provide true concentricity of the
tire.

A low-speed shimmy in the ap-
proximate range of 10 to 30 mph,
or one that occurs at low speeds
[continued on page 166

MOTOR, August 1961

FREE FENDER COVER

Regular $6.45 value

Features ridges on crown to hofd
small parts ond toofs. Oi I -resi st-
ent neoprene top surfoce. Non-
sl»p sponge rubber back.

. . . with six pairs of the feistest-setling
Gabriel Hydroshox

Shock Absorbers

PAY ONLY $ 63.60

SELL THEM FOR . 109.80

YOUR PROFIT 46.20*

*PIU5 profit on labor

FREE DISPLAY

Puts shock absorbers right out front
where your customers can see them.
Message on front helps sell them on
Gabriel.

FREE SALES KIT

Includes window display, check tags,
wall chart, and service manual that
shows you how to make installations
easy.

Cheek (Ip

■^^^^^^

Get the complete story on this Dealers^
Dozen Deal from your jobber now!
Start cashing in on the booming shock
absorber business.

THE GABRIEL COMPANY

Clevelond 15, Ohio

Gabriel of Canadct, Ltd., Toronr« 1 4, Ontipricr

MOTOR, August 196J

abriel

SHOCK ABSORBERS
LOAD ABSORBERS

Offer Quality
Front-End Service

continued from page 164

after passing over bumps or rough
pavement, is usually an indication
of loose or worn linkage parts or
wheel bearings. If a wheel, tire and
drum assembly is found to be
loose, a quick method of pinpoint-
ing the wheel bearings or the ball
joints or kingpin as the cause of
looseness is to place a thumb or
finger between the edge of the hub

and the edge of the flat washer of
the bearing nut. If a pinching
movement can be felt between the
hub and washer as the wheel is
moved in and out at the top, the
1-ub and drum are loose on the
spindle, indicating that bearings
are at fault. If no movement is felt,
the spindle support, wheel bear-
ings and brake drum are moving
as one assembly, indicating loose-
ness in the ball joints or kingpin
bushings.

Correct wheel-bearing adjust-
ments play an important part in

2-in-1 tool speeds adjusting and
replacing Deico distributor points

FOR CHEVROLETS, ETC.

,| Nut driver end
removes 11/32^ hex nut
to detach (ead wire
from coil ... in seconds.

Genuine Xcelite plastic
handle shaped for
working ease.

2 Pronged shaft slides over
bolt to engage slot in
circular nut. Just a few turns
and points are released.
Atriel|jel|ii€Uytae!

Save time' Savs mtufl Ask your joDder for Xcelite
no. 110 Distributor Tool today.

XCELITE. INC. • ORCHARD PARK. NY,

Canute: ChirtM W Pointon. Ltd., Toronto, Ont

providing smooth riding and han-
dling. On Chrysler Corp. cars, the
adjustment is locked by a nut lock.
A revised adjustment procedure
for these cars calls for tightening
the adjusting nut to 7i/^ Ib.-ft. or
90 Ib.-in., then positioning the lock
over the nut with one pair of slots
in line with the cotter-pin hole.
The lock and adjusting nut are
then backed off to the next slot for
cotter pin installation. Bearing end
play following the adjustment
should be zero to .003 in.

While most servicemen are fa-
miliar with the basic tire-wear pat-
terns indicating overinflation. un-
derinflation, excess camber and
toe-in, there are some varieties of
tread wear which are not as com-
mon. These may make diagnosis
more difficult. These patterns, how-
ever, can provide helpful clues as
to the owner's driving habits or
the need for front-end correction.

Patterns Are Clues

A pattern showing considerable
wearing or rounding off of the
tread shoulders, usually accompa-
nied by a series of gratelike abra-
sions across the shoulder, indicates
high-speed cornering. A heel-and-
toe or sawtooth wear pattern
around the circumference of front
tires is an indication of harsh brake
applications. This is not commonly
found on rear tires. Both these
conditions are due mainly to driv-
er abuse, and the only feasible cor-
rection is to advise the driver.

A featheredge front-tire pattern
resembling excess toe-in wear, with
the exception that the outer edges
on one tire and the inner edges on
the opposite tire are worn, indi-
cates incorrect toe-out on turns,
causing the inside wheel on a left
or right turn to scuff through the
turn. Correction here usually calls
for replacing one or both steering
arms to obtain correct toe-out ge-
ometry.

Tracking Gauge Check

Repeated wearing of tires on ei-
ther front wheel which resembles
excess camber wear after camber
and caster have been set within
specifications indicates a bent spin-
dle or that the spindle support and
control arm assemblies on the af-
fected side have been pushed back.
The bent spindle or support will

^tf

MOTOR, August 1961

be indicated by a kingpin inclina-
tion check. A tracking gauge check
is the best method to determine if
the knee or control arms are pushed
back.

In diagnosing hard or binding
steering complaints, or when
checking steering linkage for loose-
ness and wear, consideration
should also be given to bent or
misaligned linkage members which
place undue mechanical strain or
bind on other parts of the linkage
and steering gear.

Prevents Binding

On 1961 Buick power and man-
ual steering linkages, in which the
rod between the pitman and idler
arms has a threaded plug and
spring-loaded ball seats at the pit-
man arm end, the idler arm brack-
et should be positioned on the
frame so that the lower bracket
bolt is 3 in. plus or minus Vie from
the top of the idler arm. This po-
sitioning is necessary to align the
idler arm end with the pitman arm
end thus preventing binding of the
intermediate rod and tie-rods.

THE END. NOW TURN BACK TO PAGE 51

Dealer Group Managers
Elect Henneberger

Otto P. Henneberger

Otto P. Henneberger, business
manager of the New Jersey Automo-
tive Trade Assn., has been elected
president of the Automotive Trade
Assn. Managers.

Meeting at Portsmouth, N.H.,
last month, the managers elected
Herman Schaefer, manager of the
Automobile Dealers Assn. of Indi-
ana, as vice president. William W.
Egelhoff, secretary-manager of Mo-
tor Car Dealers Assn. of Greater
Kansas City, was re-elected secretary
treasurer.

California IGO
Names Bailey

New president of the Independ-
ent Garage Owners of California
is Ernest J. Bailey, of San Diego.
He had been secretary.

Cary W. Jackson, of Ventura, was
named first vice president at the re-
cent annual convention at Sacra-
mento. Paul R. Reeder, of Glen-
dale, became second vice president
;.nd Roy A. Memeo, of Santa Rose,
was elected secretary.

The convention, attended by
236, adopted resolutions urging a
state-conducted program of peri-
odic vehicle inspection, the ear-
marking of federal automotive tax-
es for highway construction and
maintenance, and passage of the
Celler bill, which would divorce
finance and insurance companies
from automobile manufacturing
firms.

Seek New Signal System

A new automotive safety signal
that increases daytime visibility of
vehicle signal lights without mak-
ing them too bright at night is be-
ing developed by U.S. automobile
and lamp manufacturers.

The joint traffic safety project,
announced by the Automobile
Manufacturers Assn., involves a
r 7w system of "dual intensity" ap-
plied to rear turn and stop signals.
Daylight brightness of signals in
the new system is two to four times
higher than those in present use.
When headlights are turned on,
rear signal brightness is lowered to
prevent uncomfortable glare for
following drivers. Front turn sig-
nal intensity is not lowered at night
«ince these lights must be seen
against the brightness of head-
lights.

Safety Bills Bog Down

According to the Motor and
Equipment Manufacturers Assn.,
lack of interest and progress has
characterized vehicle safety inspec-
tion bills in 1961. The only state
to enact a periodical inspection
law is Hawaii, and it applies only
to commercial vehicles.

Lack of results, the MEMA
maintains, indicates the need of
more intensive educational work at
the legislative level.

A spettal oil««^

for yoMf spettal
V customers

D-A Sp££D-Sport Oil is specially for-
mulated for sports cars, foreign cars»
hot rods — tf// tiigh-performance, high-
rpm engines. Your oil profits will zoom
when you recommend and sell D-A
Speed-Sport Oil and satisfied customers
will come back again and again to you
for repeat sales !

This premium-quality, premium-
profit oil can help you capture a big
share of the high-performance engine
lubricating market. Write for full de-
tails on how to become a D-A Speed-
Sport Oil distributor.

Racing ^§l^V^K OMsion

D-A LUBRICANT COMPANY, INC.

MOTOR, August 1961

xv\

T'U^'' International

Motor Show ^SS^Sa-

FrSriKf Urt/Maln (Germany)
Vwbmnd (l«r AutomoblilnduMrl* ^.V. (VOA) Prankfutt/Maln

DON'T POUND ITl

lust use the new

precision PULLZIT JMetJiod

to disassemble and assemble U-ioints
EASY • SAFE • AND FAST

PULLZIT does the cemplete job of disassembly
and assembly with no hammering, no dangerens
slips, no damage to bearings— lets you complete
the toughest U-joint service job in 20 minutes!

For Gnatw fub« rack
profits 9«f PULLZITI

$29

Untondlflenally Otforanf««d

No ofh«r foof can do fhe job like PULLZIT

U-JOINT TOOL CO.

JISOX MMlntf Piss Road, Dopt. M • Mooteray ?uk, CM.

Datsun Offers Pickup

New from Japan is Datsun*s 5/2-ton pickup truck,
which is powered by a 60 hp, 4 cyl. overhead
valve engine. Vehicle has 25.8 sq. ft. of load
space, carries 2,400 lb. with overload springs

What Detroit Is Thinking

continued from page 41

strong following with dealers. This factor counts big
in management moves at Chrysler because the com-
pany is concerned about holding its dealer strength
until such a time as it can recapture lost ground.

Erroneous but Helpful

Many dealers who have come into Detroit for pre-
views in recent weeks have expressed surprise at the
changes, mostly visual, made on new models. The
reason the cars look better than dealers exj^ected is
because of the pap that gets printed for a couple of
months before new model time.

It has become fashionable in recent years for cer-
tain journalistic paratroopers to land on Detroit, do
a day's hustling and then go home to knock out a
couple of thousand words about the new modeb
being warmed-over versions of the previous year's
merchandise. This claptrap gets in print where deal-
ers and the public see it. This has been going on for
several years.

Erroneous as they are, the stories actually aid deal-
ers in a way. Customers jump to the same conclusion
as dealers— there's nothing new next year. Then when
the new models come out, customer attention is jolted
by the discovery that the cars do contain new features,
contrary to the fiction they have read.

More Dualing Discouraged
Detroit will seek to discourage dealers from further
dualing of brands in the new model year, although
retailers already representing a mix of makes are safe
enough. Except in the rare instance, they will not be
asked to surrender conflicting franchises. The factory
argument will be that the multiplicity of makes now
available under a single franchise obviates the need
for dualing. This will not be a high pressure cam-
paign, but manufacturers will try to sell the idea on
the soft pedal.

Ready to Fight

Factory executives are deeply concerned, a lot
more so than they let on, over the recent Washington
hearings aimed at divesting [continued on page 170

f^^

>\0T018., August 1961

IS IS-

mnTic

For Those >Vho Sell Filters . . .
and Want to Sell MORE I

WIX Oil and Air Filters are built to
give the car owner extra value and
greater engine protection. . .WIX-O-
MATIQ the soundest merchandis-
ing system in the filter industry,
gives you more sales and bigger
profits. This statement is proved by
thousands of dealers who know
from first-hand experience how
WIX-O-MATIC stimulates sales
and stops losses.

With WIX-O-MATIC you never
lose sales by "being out of" the filter
you need... you never lose money
because of excess inventory or obso-

lete numbers. And— sales are made
quicker! With the Dial-O-Matic
Cartridge Selector you can tell at a
glance what filter is needed for any
American-made car or light truck
that drives in — most foreign cars,
too. WIX-O-MATIC is available
with wall racks for small stocks and
floor cabinets for more active loca-
tions, and you get both FREE.
•

Get all the facts on WIX Oil and Air
Filters and WIX-O-MATIC mer-
chandising from your jobber, or
write direct. Do it today.

WIX CORPORATION • GASTONIA,

In Canodos Wix Corporation Ltd., Toronto
In Now Zealond: Wix Corp. H«yi X«a\af^d VYd., K^^VXfM^^

N. C.

R, August J961

better tire service . . . bigger PROFl TS

SisAma/t TIRE SERVICE EQUIPMENT

TIME SAVING
TIRE SPREADERS

Low Cost, Universal Tire Spreader

fiH all tire changer center posts W4*

through T* di-

a m e t e r .

Spreads all

tires through

1^/2" ^Of QW'ck.

thorough in-
spection.

BISHMAN#86I

Tire Spreader.
EYE LEVEL. Air Power Tire Spreader puH the tire
up where you can see best for inspection and re-
pair. Operates off regular air line, spreads and in-
verts. Foot controls free both hands to handle tire
and n)ake repairs. Better inspection sells more
tires, better repairs bring customers back.
BISHMAN #426 Eye Level Tire Spreader.

Find Leaks Easier . . .
Test Repairs Faster . . .

SifAmaJi TUBELESS
TIRE TESTER

Tire rotates on arbor . . . water stays clear
. . . smallest leaks ore in tread, sidewall.

bead, valve or rim ore easy to spot. Test tubes, too. Aluminum or galvanized

tank. BISHMAN #8S6 Tubeless Tire Tester.

Ask your Automotive Equipmant Jobber or write for Catalog 61 describing the
most complete line of tire service equipment.

3isk

^Mifit MFG. CO.

Route 2.
Osseo. Miimesefa

"Premium Tire Styling At Low Cost"

PORT-A-WALL*^
TOPPER

BeorF Dot's exclusive block and
white attachoble sidewoll
gives you new profit oppor-
tunities. Your initial order for a 3 set assort*
ment comes In this free, self-contained dis-
play. See your jobber now!

BEARFOOT AIRWAY
CORPORATION

AUTOMOTIVE DIVISION • WADSWORTH, OHIO

What Detroit Is Thinking

continued from page 168

car makers of their finance subsidiaries. Detroit is
prepared to fight this one to the end, but no one will
bet on the outcome.

Appearance at the hearings of a Chrysler executive,
who spoke in favor of factories being in the finance
field (despite the fact that Chrysler does not have a
credit subsidiary) , came as no surprise in industr)
circles. One of Chrysler's long-range goals has been
formation of its own finance organization.

Landmark Falls

The car w as from a time when a franchise between
factory and dealer consisted of a handshake. You
could get in the production end of the business in
those diays for less than it takes to open a dealership
today. This particular car was called the Ricken-
backer. It was made in a wooden building on Cabot
St., on the west side of Detroit.

Capt. Eddie Rickenbacker, the World War I avia-
tion ace, was president of the company. He and three
associates built their first car in 1920. Then Ricken-
backer, a national hero in the same league with Jack
Dempsey, Gertrude Ederle and Rudolph Valentino,
drove it around the country drumming up public
interest and lining up dealers.

The first production model came off the line in
January, 1922, the last one in 1927.

The building that housed the company's adminis-
trative offices was razed last month. The last thing to
fall was an arch in front of the building. It had
Rickenbacker's emblem on it, a hat in the center of
a ring.

It was something you could point out to the vis-
iting firemen. But not any more.

THE END. NOW TURN BACK TO PAGE 42

Army Orders 19,232 Vehicles

Contracts for production of 19,232 vehicles were
placed with the automotive industry during Jime by
the U.S. Army. The contracts, totaling $92,864,905,
called for 8,843 2i/i-ton trucks, 7.453 34-ton trucks,
1,050 1-ton trucks, 447 dump trucks, 289 5-ton trucks
and 1,150 14 -ton ambulances.

Orders were also placed in June for multi-fuel
engines, Diesel engines and power train assemblies
totaling $23,431,124.

Rubber Consumption Rises

Rubber consumption in the United Stales during
June amounted to 128,850 long tons, as compared
with 125,848 long tons consumed in the preceding
month, according to a report by Rubber Manufac-
turers Assn.

Consiunption of all types of synthetic rubber con-
sumed during June amounted to 93,200 long tons, as
compared with May's 90,564 long tons. Consumption
of natural rubber amounted to 35,650 long tons, up
slightly from May's 35,284.

170

MOTOR, August 1961

0,=^

#CfLlfiDIMl /
• f 11,1 ID /

_l[ '-'" '**' ""'' '■ ■■ f

« roaLi /
« e«i4ii /

BRAKE PARTS
_ ASSORTMENTS
^ are designed to

break

brake servic

bottlenec

N I N G
ERING
TURING
one foaf

WHEEL EVLINOLR
KIT ASSdlTMEKT

ed tune-ups too^ and the practical way . . .
Mb way to service them is from these EfS Service
its* They save time and speed your work as they
»u the parts you need as you requrre them.
lents are stock-cKeck fobeled ... Kit and Cylinder
are cleorly imprinted with specific car^ model
application information.

e Assorfmenfs conforn faihr-mode groups of fasf-lurnover
is and provide tofs of spoce for inventory expansion. Counter
Uers, display boordi, small parts dispensers are FREE
ssorfments you purchase.

Whether you replace, repair or rebuild . , . make sure
you have the EIS Service Assortment that fits your shop
requirements best. Ask your EIS Distributor for
detailed information or write for EIS catalogs.

EIS AUTOMOTIVE CORP., Middletown, Conn.

MASTER CYLINDERS AND KITS • WHEEL CYLtNDERS AND KITS • SWITCHES

CLUTCH CYLINOEftS AND KITS • POWER BRAKE PARTS AND KITS • HOSES
PLAIN CUPS • RIBHID CUPS * RIBBED SECONDARY CUPS • FILLER-TYPE CUPS
EIS^O-VAC POWER BRAKE TESTERS * BLEEDER TANKS « SAE ^'SUPIR'' BRAKE FLUIDS » CABLIS
L, August 1961

v\x

Be Sure Primary
Resistance Is Right

continued from page 41

Oldsmobile, 1%1 F-85. 1960-61
Pontiac and Tempest, check input
voltage to the coil. To do this,
connect one voltmeter lead to the
coil primary input terminal and
the other lead to ground. Connect
a jumper between the primary ter-
minal on the distributor and
ground, and turn the ignition
switch on. On Chevrolet, the mini-

mum reading should be 41^ volts
and the maximum 6i/^ volts. On
Oldsmobile, F-85, Pontiac and
Tempest, the minimum is 5 volts
and the maximum 7 volts.

For Buick and Cadillac, measure
the resistance directly by connect-
ing one ohmmeter lead to the re-
sistance wire at the ignition switch,
and the other lead to the other end
of the wire at the coil. The read-
ing, in ohms, should be 1.8 for
Buick and 1.4 to 1.65 for 1960-61
Cadillac. On 1959 Cadillac, a 1.8
ohm resistance wire with red and

TRY IT!

You'll Buy It...

You can try National's "DA" Sander in your own shop without
cost. Just call your jobber today and teU him you would like to
try a Model "DA'* for one week. See how the off center sanding
pad revolves free and independent of the driving head. You'll
note how this action produces an unusually scratch free surface
. . . how no heat is generated . . . how wet sanding is unnecessary,
and abrasive lasts longer.

You will see for yourself that Model "DA" does a better, quicker
job of sanding prime, surfacer, and putty ... of removing rock
chips and scratches in color without going through the prime.
No hand clean-up (except with tac rag), and the surface is ready
for color, even Acrylics.

NATIONAL

rsi

Caf/ Your JMfr Today for Loan of NaUoool't "DA"
or wrifo ....

NATIONAL • DETROIT, INC.
ROCKPORD, ILLINOIS

Primary Resistance Wires

Sp«Cfficafions

Resistoaet
MaU Y«or (Ohim)

Buick 1960-61 ...1^

Buick Special 1961 1^

Codilloc 1959 ISl oi \r

1960-61 ...1.4 to lis
Chevrolet 1959 1.52+

1960-61 ...1.8

Comet 1960-61 ...1.3 to 1.4

Falcon 1960-61 . . . 1.3 to M

Ford 1960-61 . . I J to 1.4

Lincoln 1960-61 ... I J to 1.4

Mercury 1960-61 . . I J to 1.4

Oldsmobile I960 IJ

Oldsmobile F-SS .1961 1 J

Pontiac 1960-61 . I J

Pontiac Tempest . . . 1961 I J

Studebaker V-S ... I960 1^2

V-8 1961 ... I J

* .3 ohm extension resistor added to pri-
mary up to engine 062545;
1.8 ohm resistance wire with red and
black tracers after engine 062545.
-t- •2 ohm resistor extension added to pri-
mary lead.

black traces is used after engine
062545. On earlier 1959 Cadillacs,*
1.52 ohm resistance wire with a .S
ohm extension resistor is used.

In the case of Studebaker, use
the same test procedure as that giv-
en for Buick. The 1960 Studebaker
V-8 uses a 1.52 ohm resistance wire,
and the 1961 V-8, a 1.8 resistance
wire.

To replace a resistance wire on
Ford, Falcon, Comet and 1961 Mer
cury, cut the brown wire and the
red wire, which has a green band,
from the upper quick-disconnect
terminal at the dash panel. Cut
both wires as close to the quick-
disconnect as possible. Then solder
a male bullet-type terminal to the
red and green wires, so that both
wires have a single, common ter-
minal. Attach a female bullet ter-
minal to one end of the service re-
placement resistance wire, and
then connect the two terminals. Do
not splice the resistance wire.

Drill Through Dimple

Drill a % in. hole through one
of the dimples in the dash panel
and install a grommet in the hole.
Now thread the replacement re-
sistance wire through the grommet
in the dash panel and connect it
to the jumper wire at the ignition
switch. Make certain the wire is
routed through the retaining dips.
Cut off the defective resistance wire
at the point where it enters the
[continued on pace 174

/7^

MOTOR, August 1961

w. . . Cash in on 3 years' experience that has perfected

itzler*s Acrylic Color Mixing Service!

• DITZLER SHELF-SHOP MIX. For the shop with limited shelf space. This
compact unit comes in two sections. Requires only 16 sq. ft. of floor space, and
wall space just 8 ft. wide and 7 ft. high. Can be used in straight line or in comer.

nishing shops all over the
ountry have used Ditzlbr's
ic Color Mixing Service with un-
ig success for three years. Drrz-
38earch chemists and technicians
x>mbined the results of this prac-
xperience with tireless laboratory
Buod studies to refine and perfect
sits, chemical content and for-
ions so that this system today is
T ahead than ever of all others.

h this time- and cost -saving

g service you can now match
precisely and quickly the rich
y, luster and rugged durability of
Tylic finishes on many of today's
And you do it with true acrylic
—not just modified lacquers.

• No waiting for delivery of needed
colors. With me complete range of base
colors and laboratory-tested formulas
you serve customers more quickly,
efficiently and economically. And you
need only to mix the exact amount for
a spot repair or complete repair job.
No waste. No costly inventory of half-
used or slo^moving colors.

• Now • . • cash in on the 3 years'
experience which has given DrrzLER's
Acrylic Color Mixing Service even a
more decisive leaderemp in this field.

• Whether your shop is large or
small, you'll find this one of your more
profitable investments. Call or see your
nearest Dftzler jobber for details.

oiTzitr

R COLOR DIVISION, PRIsb«||i PM Gtass CMvay, Drtnil 4, Michipi...TomKi, Cdl.|

DITZLER

FAINTS • GLASS • CHEMICALS • BRUSHES • PLASTICS • HBER GLASS

'ACTOtY PACKAOl*

LAtORATORY
^^NTtOlliO COIO«*

2yat JiiOLOt DfV «

O DuRACRTL* acrylic fin-
ishes, exclusive products of
Pittsburgh Plate Glass Com-
pany aold its DrrzLBR and
FoRBBS divisions, are used
on the production tines of all
car manufacturers applying
acrytic finishes as original
equipment.

M CANADA: CANADIAN PITTSMItOH MHISTRKS liMITB

'OR» August 1961

v\^

Be Sure Primary
Resistance Is Right

continued from page 172

taped portion of the wiring assem-
bly.

To replace a resistance wire on
Lincoln and 1960 Mercury, discon-
nect the pink wire from the quick-
disconnect terminal at the right
side of the dash panel on Lincoln,
or at the left side on Mercury.
Connect the service replacement
resistor wire into the multiple

quick disconnect and then route it
along the wiring assembly and re-
taining clips to the instrument
cluster. Tape the replacement wire
to the wiring assembly at the point
where the pink wire comes out of
the assembly. Now disconnect the
defective resistor wire from the
jumper lead wire on the ignition
switch and connect the replacement
wire in its place. Cut off the old
wire at the point where it enters
the harness.

The length of the resistor wire,
approximately 60 in., establishes its

''Our INLAND Radiator Department brings us an average of ^300.00
A WEEK! (Over $15,000 a year!) Wish we had installed the equip-
ment years ago!" — Douthit-Carroll-San Chez Co., Memphis, Tenn.

$10,000 to $20,000 A YEAR ADDITIONAL VOLUME IS COMMON!

"$16,750 in one year!" — McRiirs Auto Repair & Radiator Service,
Twin Falls, Idaho. •*$18,000 in one year!" — Clough Auto Parts, Storm
Lake, Iowa. Radiator servicing brings more profit per sq. ft. than any
other activity in the service area!

20 to 30 MILUON RADIATORS NEED SERVICING YEARLY! Tests
prove 83% of all radiators over a year old are partly plugged. Inland
equipment shows customer his radiator needs cleaning — is designed
for fast easy production methods — stays neat and clean.

Inland, world's largest radiator equipment manufacturer, offers the
complete package — Equipment, Training, Merchandising, "Pays-For-
Itself" Purchase Plan.

I
I

FREE BOOK!

New free 48-page book "Blueprint I
for Profits" shows equipment. I
training course. "Pays-for-itself" I
purchase plan and experiences of '
other operators. Take a minute and I
mail the coupon now.

MAIL COUPON TODAY

INLAND MFG. CO., Dept.M-8

1 108 Jackson St., Omaha 2, Nebr.

Please send new free beek, "Mueprint for Profits."

FIRM-

(PLCASe PRINT)

INLAND MFG. CO.

1108 Jackson St.
Depf.M-8, Omaha 2, Nebr.

ADDRESS-

CITY-

-ZONE

-CTATE-

•Y-

-TITli-

If dtoltr, moke of cor told-

Af* you new eptroting o rodioter Dtpt. O Yet D No

resistance value. The replacement
should therefore not be spliced or
cut and it must be routed as speci-
fied.

On Studebaker, a sp>ecial replace-
ment wire, part No. 1554167, is
available for 1961 V-8 models.
This wire is used to replace the
production wire which is included
in the wiring harness. The replace-
ment cable, 81 in. long, is identi-
fied by a tape bearing the part
number which is attached to the
wire. To install the cable, fold it
back and forth and tape it to the
existing loom. Do not shorten the
wire since this would reduce its re-
quired 1.8 ohm resistance value.

The replacement cable for 1960
Studebaker V-8 models, part No.
1550327, is 68i/^ in. long. It can be
identified by its pink color and it
has a resistance value of 1.52 ohms.

On General Motors cars, install
a new cable assembly, including
the resistance wire, when replace-
ment is required.

THE END. NOW TURN BACK TO PACE 41

What Caused This?

Answer to question on page 66

In checking the cause of failure,
it was determined that dirty auto-
matic transmission fluid caused die
pressure regulator valve to stid.
The band was also out of adjust-
ment. The combination of these
two factors caused severe engage-
1 ent of reverse and broke the servo
casting.

MOTOR Q

77^

"Beg pardon, sir, is this
where I take my test
for a driver's license?"

MOTOR, August Wil

AN UNBEATABLE

SAfBty COMBiHAUON

HEIN- WERNER JACKS and STANDS

^help Mse ail your space fo produce income

— relieve He«ups of fixed lifting equipment

— speeds muffler, shock. Filter, and brake replacement

HEIN-WERNER SAFETY STANDS

. ■ . a must for every shop or station. Instantly adjust to
desired height and lock in place automatically. Offer stable,
proper support for tafer undercar work. Relieve jacks for
use on other jobs — no tie-up of equipment. All H-W
SAFETY STANDS f aaory tested to support 50% overload.
At your H-W Jobber now at these economical suggested
prices:

Mod«l C$-311r 3-ton cop., (per poir): $17.50

Model CS^.IS, S-ton cop., (per pair): $24.50

Model CS.7.20, 7-fon cop., (per pair): $35.60

HEIN-WERNER ''K'' 2-toil
HYDRAULIC SERVICE JACK

. . . lifts full 24 inches for fast, safe, quick
access even in close quarters. Safety
valve prevents overloading; ram travel
cootroUed by positive stop. Compact
aod easy to maneuver; — easy to oper-
ate. Jack features roller barings in
front wheels and ball bearing casters.
White swivel saddle speeds proper spot-
ting under load; makes secure contaa
until SAFETY STANDS are positioned.
At your H-W Jobber now at this sug-
price:

Modd K (ttondord sarvict) 2<4oii cop.:

$153.60

HEIN-WERNER ^^W PACER

. . . with Bi-Level Swivel Saddles pro-
perly lifts mU csrs; raises either end to
permit fre'er access to under-chassis.
0£Fers more lift, span, and reach to cor-
rectly raise loads up to 33 inches. Every
"55" PACER powered by a 3 ton jack
with safety setting at IVi tons for long-
er, safer performance. Buy the best
HydrauUc Twin Saddle Jack and always
work safe with SAFETY STANDS. At
your H-W Jobber now at this suggested
price:

Mod«i ''55" Hydrouiic, IW-ton cop., $124.50

HEIN-WERNER
PORTABLE AIR LIFT

. . . smooth cantilever action raises loads
to a high of 52 inches. Ideal for tire and
brake service, muffler and tail-pipe re-
placement. When used with H-W CS-
5.17 Pivot-Head SAFETY STANDS ail
four wheels of the vehicle are cleared
in a ji£Fy. Especially suited for outside
service on aprons and drives; fully air-
operated and completely portable. Posi-
tive automatic safety lock prevents
accidental lowering. At your H-W
Jobber now at these suggested prices:

Modal ALp3S.1, 1\^on cop. Air Uft: $385.00

Modoi CS-5.17, 5-fon cop. Sofoty-Stoiidt

(por poir): $25.95

Keep your shop up-to-date with Hein-Wemer't SAFETY COMBINATIONS . . . dependable,
safe locks best suited for your service needs plv% the proper capacity of SAFETY STANDS.
Get full facts now from your H-W Jobber, or write, wire, or coll us for details.

fUSHMASTCil and
SS'PACEi noon JACKS SUNOS UNOER AXLE JACKS AHaiRS "PUSH & PULL" BIPOOJACU TRANSMISSION JACKS

MOTOR, August 1%1

V\^

2 NEW HOYT METERS for Testing
ALTERNATORS

CIRCUIT TESTER iUID OHMMETER

Hoyt MMM 6qd

MmI Ut iMCMg AltMMion, DiodM, R«cii-
fi«fs Mid Tnasirton. CoabiMd qvalky, com-
padMM Mid cImt rMdabilit)r. Two
•odcMi for Low Mid High olm scalt

ALTERNATOR VOLT METER
Htyt IMel 814 OR

Sfowitig pffoolo

SoWm th

Altomaion. Sturdy, low co«c pocksf mm

tvrm quick, cl««r, mecuntm rMdiagt— 1 lo 18 Voll»»

AC and DC VolugM.

Biinking Lights on the Dash
Don't Tell Ml!

Just aa indication of GOOD or BAD
isn't anouch . . . ctpacially if a bulb is
bumad out. Cars naad this graat, naw
HOY r Amoiatar-Oil frMtura Cjsusa l;nit
(#1700) that continually and ^curstely
raporu on angina lubrication and isniiiua
systams. And, it's pricad right for salas-
action and PROFITl

Nautral gray panal is ^Va" x 3" and com*
plamants all car tntariors. Matars ara 2*/^*
diamaiar, aasy-to-raad, and hava narrow
po'i^had b#'*l«. Universal fnountinsTKr^^
color, stocking countar display availabla.

New, r*yi5«f eJilion^METERS AND MOTORS, famous
32 page book on practical motor tune^p and electrical $y$'
tern testing for every mechanic. Only 504 — Write Dept. MS

BURTON-ROGERS COMPANY

Sales Division of
HOYT ELECTRICAL INSTRUMENT WORKS

42 CoHaton Slroof. Combridqo 42, Mots.. U.S.A.

a OIL PRESSURE GAUGE
(0-80 lbs.) shows pounds
par squara inch at all opar-
ating spaads.

a AMMETER ( 60^60 smc>«.)
shows battary charga and
discharge rata, genera cor

NEAPCO

P T O JOINTS

Assemble- 'em-Yourself

— all you need to know

is the bore size.

i¥CD

Neapco Products Inc. • Pottstown, Pa*

Sign Challenges Customers

GAS

1 IF

'WE FAIL TO

n WASH

J. YOUR
WINDOWS

This large sign, located near the entrance to
John's Service Station, Green Bay, Wis., at-
tracts customers eager to cash in on possible
oversight. It also keeps employes on their toes

Octane Ratings Level Off

According to the Bureau of Mines, Dept. of the In-
terior, average octane ratings for domestic motor gaso-
lines have leveled off after climbing consistently for
nearly 10 years.

Regular, premium and super-premium grades of
gasoline sold at service stations across the country last
winter had octane numbers virtually unchanged from
those for the same grades in the same areas during the
summer of 1960. This represents the first time since
the summer of 1951, when ratings dropped one point,
that average octane ratings failed to register an in-
crease.

GM's Earnings Decline

General Motors Corp. reported that its second-
quarter net income totaled $252,000,000, compared
with $288,000,000 for the same period last year. Sales
in the second quarter of 1961 declined to $3,088,000.-
000 and $5,812,000,000 for the first six months,
against $3,451,000,000 in the 1960 quarter and
|?» 109,000,000 for the first half of last year.

FRE Bonanza Prize Coupons!

■ !-"-•;:.'?: BEAR ^ ^^

BALANCE WEIGHTS
ALINEMENT SHIMS
SPACERS /i|f£g,,„.:,

^iijjilit^jifcifjlj^

^BEAR MFO. CO.

r-'

>\OTOR, August 1961

Get Service Costs Down

continued from page 52

bring *em in after a while. I gotta
see Cap anyhow. Is he in this after-
noon?"

"He's in every afternoon. You
know that."

"Yeah. I mean, is he busy?"

"Not too busy to see you," said
Adelaide. "You don't pc er him."

It was 3:30 when Dan came in
from the shop and laid the parts
bills, duly checked and approved,
on Adelaide's desk.

"O. K. to go in?" he asked.

"Yes," said Adelaide, "and you're
lucky. Mr. Moran's in a sunshiny
mood. Only a few minutes ago he
convinced the road man that he
had enough 196rs to clean up
without ordering any more."

Dan looked depressed. "If he can
win an argument like that," he
said, "maybe I better not start
one."

"I don't think he'd care whether
he won any more arguments to-
day."

"I hope not."

Dan hesitated on the threshold
of Cap's private office until Cap
looked up.

"Come right in," Cap invited.
"VV^hat's bugging you today?"

Slowl-y Dan advanced to the big
desk and sank down into the leath-
er chair beside it.

"I'm gettin' worried about the
prices we have to charge," he said.
"Some of our old customers get
rough when they think the bill is
too high."

We've two choices," said Cap.
"We can either charge them the
going rate or we can shut up shop.
It's that simple."

"That's why I come in to see
you. There was a guy from the
zone office dropped in yesterday
and tried to sell me a batch of re-
built parts. The price was pretty
good and I was wonderin' whether
we oughta start usin' some."

"I know about it. He braced me
first and I told him it was up to
you to decide. He must have been
a good salesman to convince you."

"He didn't have to do any con-
vincin*," said Dan. "I've been

thinkin' about rebuilt parts for a
long time. I thought maybe Lou
Butterworth might like me to put
'em in some of his reconditioned
jobs. But I've been scared of 'em."

Cap punched the buzzer button
on his desk. "Lou ought to be
here," he said. Then, as Adelaide
appeared, he told her to call Lou
from the used car lot.

"Times have changed," Cap said
to Dan. "Three or four years ago
1 don't think I'd have discussed re-
built parts with you. Today almost
all jobbers are stocking them."

"I wasn't thinkin' about that
kinda parts. The ones the zone
man was tryin' to sell me was re-
built by the car factory."

"Or for it. Which is all the same,
because they carry the factory war-
ranty."

r\.s Cap finished, Lou strolled in,
his many-hued sports shirt damp
with perspiration. Cap invited him
to sit down, which he did with a
flourish of his half-consumed cigar.
"Dan here," began Cap, "thinks
we could save a little money by us-

[CONTINUED ON PAGE 178

SAN nmo

HAIjLeY-^SaV'D*^'^ co-

He started small but look
at it today. Andres' San
Diego store boasts a spa-
cious floor area 100x100.

Shown inside Andres' spar-
kling San Diego store are,

left to right, son Brad, who
is the sales manager; wife
Gladys; and Andres.

NO LIMIT

to how far you can go as a
HARLEY-DA VIDSON DEALER

Ask Leonard Andres how his Harley-Davidson business
b goine and hell tell you it has never stopped growing
—not smce he started a small Modesto dealership in 1938.

Blessed with an enterprising spirit — and the world-
famous line of Hariesr-Davidson products that were
then and still are in big demand — Andres has been
able to expand operations with a Stockton branch in
1946 and a large San Diego dealership in 1951.

"Nothing but good has come of my association with
Harley-Davidson," Andres observes. *'It's a business in
which a man can really make a success of himsdf.'*

YOU TOO CAN BECOIME AN AUTHORIZED DEALER!
The population boom has created a bigger market for
Hariey-Davidson*s complete line of sport, commercial
and police products.

Initial investment is low and complete financing
services are available. A hard-hitting national adver-
tising and sales promotion program backs you up every
step of the way. Send the coupon for your Rariey-
Davidson opportunity brochure.

DeaUr Itolationt Msr., Dept M-8

Harley-Davidson Motor Co.

Mllwaukea 1, Wlacontin

Please send me your brochure on the dealership program.

Name -Age ~....

Address ~ ~ — —

City « .Zone State.^

Occupation

MOTOR, August 1961

V\'\

Get Service Costs Down

continued from page 177

ing rebuilt parts in our recondi-
tioning work."

"You mean secondhand parts/'
translated Lou.

"No," said Cap. "I mean rebuilt
or remanufactured parts— the kind
in which every worn component
has been replaced. And the kind
that's guaranteed by the rebuild-
er."

Lx>u studied his cigar for a mo-

ment. "What do we know about
the guy who rebuilds *em?" he
asked.

"In our case," said Dan, "it
would be the car factory. You ain't
suspicious of it, are you?"

"I refuse to answer on the ad-
vice of counsel," said Lou.

"But what do you think of Dan's
suggestion?" said Cap.

"I'd like to know more about
it," said Lou. "If the parts will
stand up and I won't have no used
car buyers cryin' for my blood,
then it's O. K. by me. We got a

it's this
fine finish
that decides
the sole

c«aO»A* »'♦*»***

^«»OH^**^«««

>M.% »^**^*^'

l«*

f**^1

-OH^* »^**'***

.H^*^^^^Tt^^^

vt*^*i.

««^

TUNGSTEN i^

good reputation for used cars in
Morrisville and I don't wanta lose
it on account of some cheap part"

"Nobody can quarrel with thai
position," said Cap.

"But what about our own service
shop?" asked Dan.

JL don't think we want to make

any distinction betw^een customen
when it comes to quality," said
Cap. "There's this to remember,
though. Customers who patronize '
our shop believe they're getting
new parts. We'd have to explain
to them if we started using rebuilt
units."

"1 don't think we oughta get
into that," said Dan, "as long as
they don't set up a howl about the
estimate. If they did, we could
shave the price a little by installin'
a rebuilt part or two. That oughta
make 'em happy, especially when
we tell 'em the part's guaranteed
by the car factory."

"You're on safe ground there,"
said Cap. "As a matter of compe-
tition, we ought to insist that our
factory remanufactures the best
parts. But, as a matter of fact, some
of the inde[>endent rebuilders do
[continued on page 180

IMPORTANT NOTICE
TO SUtSCRIiERS

If you are going fo move H is
necessary fhat the proper notifica-
tion be made, at the earliest pos-
sible moment, so that you may con-
tinue to receive your copies of
MOTOR Magazine without interrup-
tion.

Such notification should be made
to MOTOR Magazine by letter,
postcard, or post office form 22S,
giving the old address, as well as
the new. with postal zone number
if any. You should also notify your
local post office on postal form 22
of your change of address. Both
postal forms are obtainable ot ony
post office.

Since considerable time is re-
quired to process a change of ad-
dress you are urged to advise the
MOTOR Magazine Subscription De-
partment as soon as you know your
new address, preferably five weeh
in advance.

MOTOR MAGAZINE
Subscription Dopt.
250 WMt SStli St.
New York 19. N. Y.

J7S

>\OTOR, August 1961

sll all four... not just one...

ith this mms m®m

"Specii

ge Deal"!

You can sell:!. Oil change 2. Lube job
. Complete cooling system check 4. 'TRESTONE'' Anti-Freeze

in one pre-winter service job!

you sell these four— all in one package-
hen you sell them early, you're giving your
ners the winter protection and service they
ind want!

you combine all four items in just one ser-
: trip, you save your time, your customer's
.and you're offering not just anti-fireeze ser-
but complete winterizing service for the

car! You have the know-how and equip-
tx> do the job properly and you stand to make
profits on related service and parts (thermo-
£an belts, hoses, etc.)!

how you can put this ^* Special Package Deal'*
to work, making more profits for you:

Be sure to obtain from your supplier the FREE
"Prestone" Anti-Freeze Merchandising Kit, fea-
turing the "SPECIAL PACKAGE DEAL" poster
(shown at right).

Figure your price for several likely combination
package deals you will be called upon to use
I and insert the lowest price (generally, the pop-
ular car with the smallest oil and cooling system
requirements) in the circle after "As low as" on
the special poster.

Tell customers that your "package" price covers
the four basic items listed, but if your complete
I cooling system check turns up any needed re-
pairs or replacement parts, that, of course, will be
extra. Be sure to point out the many operations
involved in your cooling system and winterizing
job so your customers will know about the ser-
vice you're giving them.

Keep the figures for the higher-priced package
deals handy for customers with cars having
I greater requirements.

RMMber, your suppRar has a FREE Complata

''Prastona" Antl-Fraaza Marchandising Kit for yau

faatvring tba EARLY FROST ''SPECIAL PACKAGE DEAL" postarl

SaH ALL FOUR— not just ona— and watch tha wintar

profits rail in!

Always sell ''Prestone'' brand— worid's most tested, most trusted antl-freezel

"Prestone", "Btwody" and "Union Carbid*" an r«gisl»red trad«-morks for products of
UNION CARBIDE CONSUMER PRODUCTS COMPANY • DMatoii of Union CvbM« Corporation • 270 Pork Avwiue. Now York 17. N.Y.

rOR, August 1%1

\r\%

Get Service Costs Down

continued from page 178

a thoroughly reliable job. You've
got to know the rebuilder you're
dealing with."

Lou took a couple of deep drags
on his cigar, expelled the smoke,
and looked steadily at Dan.

"I've heard tell," he said, "that
some shops ain't above puttin' in a
rebuilt part and then chargin' the
customer for a new one. They say
the rebuilt part is as good as new

so why not charge for a new onel"
"Not in our shop," snapped Dan.
"When we get a customer gripe, I
want to be siire it's about our goof
and not some rebuilder's."

"Dan's quite right," said Cap.
"The only legitimate reason I can
see for using rebuilt parts is to cut
a little from the customer's bill.
Substituting a remade part and
billing a new one is downright
thievery.

"Shaving a bit off the customer's
bill is not only legal; it's smart. As
Dan pointed out earlier, service

LUCAS gives you "on the spot" service,

coast to coast!

Every Dot's a LUCAS Dealer or Distributor,
Every Star's a LUCAS Factory Branch!

LUCAS

EuamaL services, inc.

501-509 West 42nd St., New York 36, N. Y.

LAMPS • DISTRIBUTORS
GENERATORS • COILS
HORNS • REGULATORS
STARTERS • WINDSHIELD WIPERS
GIRLING BRAKES • BAHERIES
GIRLING SHOCK ABSORBERS

United Stotes Foctory Bronches

ENGLEWOOD, N. J., 30 Van Nostrand Ave.
LOS ANGELES 16, Calif.,

50255029 W.Jefferson Blvd.
S. SAN FRANCISCO, Calif., 171 Beocon St.
CHICAGO 4^1, III., 5001 W. Belmont Ave.
HOUSTON 20, Tex., 6055-6057 Armour Dr.
JACKSONVILLE 5, Fla., 400 S. Edgewood Ave.
SEAHLE 8, Wash., 5516 First Ave. South
BOSTON, Mass., Southwest Pk.,

Rt. latRt. 128,Westwood
DENVER 7, Colo., 6001 E. 38th Ave.
BALTIMORE 6, Md., 7114 Commerdol Ave.

customers are still complaining
about the size of their bills. We're
at a decided disadvantage with the
garages and service stations. Their
overhead is lower. When they use
rebuilt parts, as lots of them do.
our disadvantage is even greater.

"So anything we can do to give
the customer a break and still do a
dependable job helps level some of
the obstacles we face."

"Well thanks, Cap," said Dan. "I
think this is gonna be a big help to
us out back."

"I'll let you know about the lot,"
said Lou.

"That's one of your endearing
qualities," said Cap. "If it takes
faith to walk on water, you'd be a
great promotion for boats."

— EdKrard Ford
Next month— C2Lp hears about a ar
dealers' paradise.

NOW TURN BACK TO PAGE 53

Rotating Engine Licensed

NSU Motorenwerke of Germany
has announced that F. Perkins, Ltd,
London, England, has been licensed
to manufacture the NSU-Wankel
rotating combustion engine. Per-
kins is a leading builder of Diesel
engines. Two Japanese companies,
Toyo Kogyo Co., Ltd., Hiroshima,
and Yanmar Diesel Engine Co.,
Osaka, have signed licensing agree-
ments for production of the engine
in East Asia.

AM's Earnings Rise

Earnings for the three-month pe-
riod ending June SO were $7,689,-
174, American Motors Corp. an-
nounced last month. This compares
with $2,208,264 in the previous
quarter.

Hojy Would YOU Fix It?

Answer to problem on page 78

^A fast job, as in this insunce.
can lead to trouble. A thorough
check was made when the need for
a second set of distributor points
was indicated. This check showed
a high voltage condition. Bad-
tracking, the repairman found that
the ground strap between the body
and engine had not been rein-
stalled on the cylinder head when
the valve job was completed.

/^^

MOTOR. Almost 1961

EW ON THE JOB
Car, Truck Factories

. Briggs to vice president

vision general manager and

Armstrong to assistant divi-

eneral manager, Chrysler-

ith Div.

. Chesebrough to vice pres-

id director— quality control,

[. DiCicco to director of au-

'e services, Chrysler Corp.

LERT Fisher to advertising

es promotion manager, Lin-

jrcury Div.

lld E. Kidder to vice presi-

d N. A. Lamberti to admin-

t assistant to the president,

iker-Packard Corp.

s F. HoLDEN to chief counsel

ad of the law department,

Motors, Inc.

ON B. Mackenzie to director

er development office. Ford

Co.

OLAS Dyrstra to president,

cecutive officer and director

i Trucks, Inc.

»ronx Station Cited

nee Service Station, Bronx,
perated by Charles Mottola,
»n cited by the New York
etroleum Council as "Ser-
ition of the Year." The sta-
cated on a corner plot cov-
[x)ut two city blocks, has 16

pumps, three of which dispense
Diesel fuel.

The station has four large bays
and is equipped to service passen-
ger cars and large trucks. It is open
24 hours a day with 16 men on duty
at all times.

Seat Belt Council Formed

The American Seat Belt Coun-
cil, a newly formed organization,
is comprised of automotive seat belt
manufacturers and makers of com-
ponent parts.

The council was created to sup-
port such groups as the National
Safety Council, Advertising Coun-
cil, American Medical Assn. and
others in their efforts to increase
use of seat belts by the public.

Aids Projca HOPE

Roy C. Ingersoll, board chairman
of Borg-Warner Corp., has been
named chairman of the Automotive
Parts Div. of the 1961 Commerce
and Industry campaign for Project
HOPE. This is the organization
that has sent the American floating
medical teaching-training center,
the S. S. HOPE I, to southeast Asia.

Can You Name It?

Answer to problem on page 162

The car is a 1923 "copper-cooled"
Chevrolet.

IQUID

Loosens
Rusted Bolts

"The mcch^nic'^ frirnil
. . . worki in Mconds**

YOUR JOBBER
HAS ITI

lADUTOR SPECIAITT CO.

CHAtLorrt. N. c.

t all the benefits of
less under the hood !
e worn and faulty hose
23 connections
^^^ with

^ WITTEK

tb€ €XtTM 9t909t€y

io^kimg mider cars
^ ... ufben yu sM

1^ .1. . h7 1 .iN. v'm 1

[POTE|fflTrEgp

H ■ '"n 1 m

AMIfraONG NVDMUUOl MC

HOSE CLAMPS

'EK manufacturing eo.

I. a4th Place, Chtoago 23, Illinois

^imt^ EXTRA-HEA
%i^^g^ CONSTRUCT

Axle Stan

bx KEN-TOO

3-TON
T-124

5<TON
T-127

poucnger,
lighi irviki

7-TON
T-125

farm equi^ffipfil

Iroitof frottvfi^
¥ani. Heavy

10-TON

T-128

Heavy •duty
Irufki, buwi

A tize for «¥*rf [a
nidged, low-tott , , . I
idfety l«Cilur«i. Wide I
ba» •ItminQtAf roi
tv«n «n rough or il
floors . . ■ pnventi ti|
FaiItiv«^lodilr>g, s*lf^«l
ing lug.

Will HOT REli
UNDiR LOAm

Built Ilka a furv*ypr*t I
to vUminorlc roclilng.

KEN-TOOL MFG.

AKRON S, OHIO

^R, August 1961

PERMATEX

COOLING SYSTEM PRODUCTS

Meet every cooling
system need!

»w*

block

and

head
aealer

*"Qcllato»'

^^andjtioner

Put extra profit in the till . . . put your customers' cooling systems in tip-top
shape for winter driving! Here's the Permatex Cooling System Special:

• BUY FIVE OF ONE PERMATEX COOUNG SYSTEM PRODUCT, GET ONE FRQ

or
ANY FIVE AND GET ONE WATER PUMP LUBRICANT AND RADMTOR ANTI-RUST FRj

Your jobber has the goods. . . stock up now! Offer good September 15th through November 15th.

Permatex quality automotive chemicals ara told only through you—
not by discounters or supermarkets— because they're...

COMPANY, INC.

800 Broadway, Huntington Station, L. I., N. Y. • FactoriM: Brooklyn 85, N.Y., Kansas City 15, Kan.

MOTOR, September 1961

AS I !{ [t] 01 j GOES TO PRESS

Last-Minute News - . What It Means • . What's Ahead

other Ifakers Study Other manufacturers In the field are
New QM Dealer Eel^ studying Intently the dealer-oheering

Iirovisions which General Motors wrote
into its selling agreement late last month* The new provi«
sions double the discount holdback to 2 per cent, raise the
mark-up on warranty work parts allowances to 20 per cent and
give dealers 1$ more days to pay for new cars* They previ-
ously had only 1^^« Concessions are conqpromises of NADA Task
Force demands • Detroit feels competition will have to go all
or part way toward matching the concessions •

Industry to Miss Car makers appear doomed to fall short of
High Output Qoal the ambitious production program set for

September f first full month of the 1962
model year« Factory schedules call for 14.90,000 vehicles,
highest September goal in a decade • But until such a time as
all manufacturers are in full agreement with the United Auto
Workers on terms of a new contract — and that means down
to the last comma in the fine print — production is likely
to be on a stop, go slow and speedup basis •

1961 Model Run Even if management and labor come to an
Ends at 3 #^10 #000 early meeting of minds, the industry

will have to go to overtime to meet Its
schedules • With so many makers closed for changeover last
month, A\2gu8t output dwindled to 195fOOO cars, bringing the
final count on the 1961 model run to 5»I|.10,000 automobiles •
Sales last month are estimated at 375»000 cars«

Inventories Cut The brisk rate of Atigust business coupled
To 670^000 Cars with the curtailment of production cut a

wide wedge out of dealer inventories • Car
stocks declined to 670,000 units, including 160,000 of next
year's models • Most dealers are now confident that leftovers
pose no serious problem* Any slight surplus would be wiped
out quickly if output is disrupted by labor trouble •

Used Car Prions Contrary to dealer expectation and histor-
And Demand Firm ical precedent, the used car market con«>

tinued to boil last month* There was no
rollback on either price or volume and there is a definite
shortage of salable merchandise • Auction activity was off
slightly but slack was taken up by better retail sales •

MOTOR, September 1961 '^'X

LI at of Models
To Grow Longer

Poll of Industry executives and division heads by
MOTOR on how long the trend toward more and more
models will continue turned up these answers:
Factories will continue to add models for another year^ possibly
twot after which there will be a gradual reduction in the model
mix* Car makers regard certain phases of the specialty car craze ,
such as bucket seats » passing fads* Factory sales departments are
pressing for still more models but their bosses, division chiefs
and company presidents, fear dealers are fast nearing the breaking
point in trying to carry oversize stocks* Finally, 6M and Ford
have explored or are exploring the idea of giving dealers f inan<p
cial aid on carrying the burdensome inventories*

1962 Market Guesses Confirmation of a long-standing suspicion
1,000,000 Cars Apart that some market forecasts out of Detroit

are arrived at by a my-guess-*is«as-good«a8-
yours method and not via a secret science, as car builders are
prone to pretend, is seen in the current crop of predictions* Nev«i
er in the postwar era have car company executives been so divided
on their forecasts as they are this year* Difference between the
high and low estimates is 1,000,000 cars* Peak prediction comes
from a GM official, who sees deliveries ranging between 7»250,000
and 7f 500, 000 vehicles, lowest from a Ford executive, whose guess
is 6,500,000, although other officials of the conqpany favor a fig-
ure of 7fOOO,000* Chrysler, American Motors and Studebaker-?ackard
peg the 1962 market somewhere between those extremes, but swing
more to a figure under 7 #000,000 than over it*

Sales of New Series
To Set Schedules

Factories offering two stand-
ard-sise lines for 1962 (such
as Ford with Fair lane and Gal«
axie) will use dealer orders to
determine which car is to be
the volume product for balance
of the model run* The ntmiber of
dealer orders in the first 60
to 90 days will indicate the
bread«and-butter brand and fac>»
tory promotion will be directed
accordingly* Dealers are cau«
tioned against overstocking on
one line or the other before
public preference is proved*

Saf e ty Kc^ake Standard
On 19o2 RaiiU>ler Line

A new brake system that will
operate the front shoes even if
the rear lines or cylinders de«
velop a leak, or vice versa, is
to be standard on Ramblers for
1962* Lubrication periods will

be 33,000 miles* The American
will introduce the **E-atick,** a
new clutchless gear-shift*

Chevrolet Prlogfl
May Shock Rivals

General Motors, as always, is
playing it close-to-the-vest on
prices until dealer announce-
ments, but Detroit speculation
is that some Chevrolet products
will be priced at bedrock, to
the consternation of its rivals
in the popular price field*

VW-Sige Ford
^In the WorlEs''

Any faint doubt that may have
existed concerning Ford's plan
to produce a Volkswagen-sise
car has been dispelled by con*
pany officials* Stock answer of
company executives when asked
about the car is the familiar
parry, "No comment •** Trans la»
tion: It's in the works*

J»

MOTOR, Septeober 19&I

More Off loea to Take
Unfair Trade Gripes

Business men witb conqplaints
about unfair ooxnpetition nay
now file them with any of the
59 field offices of the Small
Business Administration* Previ-
ously such complaints had to be
filed with the Federal Trade
Commission^ which has only 10
offices in the fields

Compacts Boosting
Share of Market

Although compacts have yet to
attain 50 per cent of the mar*
ket as a whole t the small cars
are already taking that big a
slice of the business of some
divisions • In the case of Lin«
coin-Mercury, Comet is claiming
60 per cent of division sales •

Dealers to Collect
Own Performance Data

Dealers confronted by problem
of obtaining statistical data
to measure their own perform-
ance cosqpared with that of the
competition may find solution
to their dilemma by banding to-
gather • Idea has proved sue*
cessful in an Eastern area
where members of a line group
pool information throtigh an ac-
countant • Figures have proved
more valuable than the discon-
tinued factory averages and Na-

tional Automobile Dealers Assn«
averages • The NADA figures are
not broken down by make*

Horsepower Rises as
Economy Claims Drop

Paradox of the new model year
is the upping of horsepower of
many makes » coupled with deni-
als from car company executives
that a new horsepower contest
is in the making • One producer #
who protests that his conqpany
is not interested in speed for
speed's sake» told a press pre-
view of an engine tested out at
a speed of over 180 mph* Sizmil-
taneous with the re-emphasis on
power f many makers are shaving
their economy claims •

Sa les Per Dealer
Should Rise In 1962

Although the factories hold
high hopes for 1962, their pol-
icy makers indicate that there
will be no wholesale signing on
of new dealers to handle the
expected increase • Most major
makers are satisfied with the
size of their dealer forces,
althotagh some smaller factories
would like additional represen-
tationo Assuming dealer ranks
are not expanded and the hoped-
for upswing materializes, sales
on a per-dealer basis ought to
show a broad advance •

Brief but Although two-ply tires will show on most makes for the
Ing>ortarJE first time in the 1962 model year - a few cars were
equipped with the tires during the 1961 run - tire
makers have already supplied the industry with some single-ply
casings for test purposes*. ••Lincoln dealers last month outgrossed
their Cadillac competitors for the first time in history, although
Cadillac remains first in saleso« ••Chrysler merchants apparently
foresee a good market for their new 300 (no initial) series • First
month's run was sold out to dealers before the car went into pro-
duction**. •Fair lane and Meteor will expand their model offerings
early next year* •••Decorative item on one 1962 product is a near
duplicate of a symbol Hitler appropriated for his Nasi party (not
the swastika) ••••The Corvair will offer its first convertible in
March** ••Now that nearly every dealer has a product in every price
class, what happens to the classic salesman's excuse: **We lost the
deal because we didn't have anything in his price class?**

MOTOR, September 1961

-^^

{

Pickup ^^ Service Arter a lively July, service and malntencLnce
Eacpected This IJEnth voluxoe dropped off a little In the closing

weeks of August but the loss was not severe
and most shops expect demand to recover sharply this month, even
before the rush of winter service sets in« Last month's voliune,
despite the recent drop, ran «bout the same as last year, although
activity varied widely from one area to another* One reason is the
high interest in the forthcoming new car models, particularly the
super ^compacts* Neglect of cars before trading them in seems to be
mounting, according to many dealers who take them in«

Jobber Sales
Vary Vldely

Rarely have such wide swings
been noted in Jobber sales as
this year and seldom has the
variation between areas been so
pronounced • Different locali«
ties are snapping out of the
recession at different rates of
speed* All wholesalers expect
better business this month but
some are worried by tightening
collections and all by price
cutting on antifreeze, which is
no longer fair-traded* Several
non-automotive outlets are of-
fering at below Jobber price*

Advance Selling
a:*lngs No Penalty

How sacred are public Intro*
duction dates set by factories?
Do dealers who observe dead*
lines hurt themselves ?The ques-
tions arise because selling of
new models in advance of facto-
ry dates has cropped up again
this year* Violators, who take
the cream off the market and at
peak prof its, are seldom slapped
down by factories* In one in-
stance, involving a Ford brand,
dealers were given factory go-
ahead to sell before the formal
date fixed by the coiqpany^

Oldsmobile, Rynbler
Raise Sights MbsT

Steepest new model goal in
the industry has been set for
Oldsmobile merchants* Factory
is asking each outlet to top
last year by a minimum of 35
per cent* Division will sell

about 295fOOO units this year,
wants to move no fewer than
l|^50,000 new models* The second
highest target is a 30 per cent
increase hoped for by American
Motors* Company will deliver
about 385 #000 cars this calen-
dar year, is sighting 500,000
registrations in calendar 1962*

Chevrolet Ups Dealer
19fe2 6oal 2o !>er geiit

With a line of 32 models, two
more than in 1961, Chevrolet
dealers have been given a goal
of 1,900,000 deliveries for the
new model year, an increase of
325fOOO cars, or 20 per cent,
over the 1,575#000 units fore-
seen for this year* The coB^>any
looks to sell 1,300,000 conven-
tional cars, 1|.00,000 of its new
Chevy II line and 200,000 Cor-
vairs« Chevy II, out the end of
this month, will offer two en-
gineer (1) a 153 cu* in* I4. rat-
ed at 90 hp and (2) a 19I4. ou*
in* 6 producing 120 hp* The new
line, on a 110 in* wheelbase,
will come in nine models*

Hew Series Run
Into Output Snags

As forecast in these pages,
car factories are running into
production problems with some
of their new entries • One such
vehicle made two trips through
the line before clearing final
inspection* mitil the difficul-
ties can be ironed out, dealers
will have to put up with errat-
ic deliveries* This applies on«
ly to models new to 1962 lines*

MOTOR, September 1961

Rewarding Reminders

Without determined selling, there can be no success in any
business.

This is a fact too often overlooked in the service field. While it
is easy to find hundreds of hard-selling, profit-making repairshops
and service stations, thousands more are content to let car owners
drive in and buy service off the shelf, as they would oatmeal or
canned beans.

The fall selling season illustrates this truth better, perhaps,
than any other time of year. Car owners, at least in areas where
winter temperatures dip below the freezing point, voluntarily
buy antifreeze. A smart shop never lets them stop there.

For years, it has been customary to sneer at efforts to encourage
additional purchases by customers as "barbershop" selling. Ac-
tually no high-pressure is necessary. In fact, some "selling" is no
more than a mere mention of a car's needs, a reminder of some
accessory or service which the customer knows he wants but does
not think of at the moment unless his memory is nudged.

How many times have we run out of some important item
around the house, simply because we forgot to buy it the last time
we shopped? A reminder by the clerk would have been genuinely
appreciated.

Why not befriend the customer of the garage or service station
the same way? Tell him about the service his car needs. If it
really needs the work or the merchandise, he will buy, and thank
you for reminding him.

EDWARD FORD
Editor

OR, September 1961

Dealers Must Still Fight

A veteran who has watched car retailers struggle for 36
years tells what it is they need and what they must do to get it

By Claude S. Klugh

jr\.s I look back over 36 years of car dealer associa-
tion work, I am amazed at a paradox. The problems
that confront dealers today differ by worlds from
those that faced them in 1925, yet the really big prob-
lem today is exactly the same today as it was back
then.

I mean by this that the specific threats to dealer
profits have changed as the country has changed and
as producers have dwindled and consumers multi-
plied. I mean further that the one great obstacle to
overcoming these problems is still one of persuading

dealers that they must fight together for the better-
ment they so sorely need today.

Some people seem to have got the idea that, in the
old days, our associations did nothing but fight the
car factories. The truth is that dealers back in the
*20*s did not have too much direct contact with De-
troit. Their bosses in the vast majority of cases were
the distributors.

It is hard today to realize the size of some of these
distributors and the power they wielded. They con-
trolled vast territories and some of them became mul-
timillionaires. Factory policy was expressed through
these distributors and in some cases factory branches.
All these were more than willing to express it. Deal-
ers were at their mercy and the attitude of the fac-
tories behind them was callous and often brutal.

Strangely enough, it was not factory or distributor
abuser that first led dealers into associations. As laie
as the '20's, the lawmakers still considered the auto-
mobile a luxury and made it a fair target for dis-

Now as in 1925, the greatest obstacle
is getting enough dealers interested in
their problems to battle for a solution

for Their Rights

criminatory taxes. Dealer associations fought to erase
this impression and one of their major early achieve-
ments was convincing lawmakers that the automobile
had become a necessity.

We were faced also with the problem of selling cars
to people who had no fit roads to drive them on.
Much of our early effort was devoted to good roads.

And, of course, most local associations back in
those days were tied up with annual automobile
shows. This was a useful activity, I suppose, but it did
dilute efforts that might have done dealers more
good in the long run. In some cases, I'm sorry to say,
the show became the tail that wagged the associa-
tion dog.

Over the years, dealer associations have helped to
keep taxes in check. We still have too many and nei-
ther the dealer nor the car owner gets anywhere near
as much benefit as he pays for. We still need more
roads but, compared with the 1920's, today's network
of highways in this country is a kind of wonder work-
ing and dealer associations can take part of the credit
for working it.

All this does not mean that dealers had no prob-
lems with their factories. Factory coercion was often
blatant. Happily, some of the worst offenders are no
longer with us.

Cloud« S. Klugh

CLAUDE S. KLUGH, author of
this article, retires Sept. 15 as
general manager of the Pennsyl-
vania Automotive Assn., largest
of the state groups, after 36
years' service.

During this time, he has seen
the retail automobile trade at its
best and worst— in depression,
under strict government control,
in postwar prosperity. He has
studied its problems at first hand.

Here, as an onlooker instead of a participant, he re-
flects upon conditions as he has found them, and ventures
some opinions as to the future of automobile retailing.

Dealers everywhere will find the thoughts stimulating
and perhaps an antidote for the pessimism that is en-
countered so often today.

I can remember when lots of factory sales man-
agers thought the way to sell more cars— or get greater
penetration of the market as they liked to call it-
was to appoint more dealers. This got worse during
the 1929 depression when factories sometimes ended
up with three dealers where they had had only one
before. [continued on page 132

•k'^

High resistance check on Chrysler is
made with jumper from regulator igni-
tion terminal to battery's positive post

To lick persistent flickering on alter-
nator-equipped Chrysler, solder perma-
nent jumper to terminal of 38 ohm re-
sistor as well as to base of regulator

EASY CUREJ

Simple procedures to help you
lick an electrical failure that is be-
coming increasingly troublesome

One of the latest service problems to crop uj
that of light flickering on a number of late-m(
cars. The ability to handle troubles such as thi
ficiently is what separates the men from the boyj
the service front. It also can make the difference
tween a profit or a loss on the job.

The complaint can be that either the headli
or the interior lights or both flicker on a 195
model car. If the car has an ammeter, the needle i
fluctuate over a wide sector of the scale, but the m
ment is always at a fixed rate. The car can
equipped with either a generator or an alternate

A number of points should be kept in mind w
troubleshooting a complaint like this.

First, a slight amount of flicker, usually more
ticeable in the map light or dome light, is nor
when the voltage regulator first cuts in. During
winter, and especially after a cold start which \o^
battery voltage, generator output and field cur
are high. The greater variation in voltages at
time increases oxidation of the regulator con
points. A lag in the contact, caused by oxidation,
cause a greater change in armature voltage and
crease the flicker.

Remember, too, that when lights dim appreci
the trouble must be in the lighting circuit itself,
the charging circuit. With the lighting circuit in j

To remove oxidation from voltage regu-
lator contacts, they must be filed paral-
lel with the length of point armature

Armature is held down while tape is re-
moved to keep from leaving lint on it

MOTOR, September

FOR FLICKERING LIGHTS

condition, current at approximately battery voltage
is delivered to the lamps. The lighting circuit can be
checked quickly with a voltmeter by measuring the
voltage drop between the battery and a headlamp, or
by comparing battery voltage with the voltage avail-
able at the lamp.

It is best, when troubleshooting a complaint about
flickering lights, to check methodically. First, check
battery capacity. Then check the condition of the
battery cables and other electrical connections in
both the insulated and ground side of the charging
circuit to make certain they are clean and secure.
There must be a good ground connection between
the base of the regulator and the generator housing.
Install an extra ground wire between these two
points, if necessary.

Next, check the regulator contact points for oxida-
tion and high resistance, [continued on page 141

With a tester calibrated in 1/lOOth of
volt, battery capacity can be checked in
two minutes. Voltage of the individual
cells should vary less than .05 volts

What Detroit Is Thinking

This Permanency Business

The new command at Chrysler, for all the barrels
of ink devoted to editorial speculation on the per-
manency versus the impermanency of the setup, may
be cemented in a lot more solidly and around for a
lot longer time than many management-level peo-
ple at Ford and General Motors.

Assuming automatic retirement at age 65, an in-
dustry practice seldom deviated from, Ford and GM

By Robert Lund

Detroit Editor of MOTOR

are in line to lose more of their top talent than
Chrysler within the next few years. No names, please,
because a man does not like to be reminded that his
working years are burning out on him.

Young Men in Saddle

Aside from individuals who left Chrysler during
the past year for personal reasons— voluntarily or in-
voluntarily—the company has suffered heavy losses in
executive personnel via retirements. Charles L. Ja-
cobson, M. C. Patterson, E. C. Row, J. B. Wagstaff
and James C. Zeder, veterans all, have retired from
the firm. With one or two exceptions, the present
management group is made up of relatively young
men.

Despite the great rewards that go with holding a
top job at a car company, there is actually a dearth
of management manpower. Thus Chrysler will seek
to hang onto its remaining talent.

[continued on page 153

: MOTOR, September 196 J

2 Front impact on 1960 Chevrolet bent both sides
of frame. Damage is more severe on left side

2 Crossmember is cut to relieve strain, making
it easier to straighten frame side members

Fast Replacement of Front
Crossmember Assembly

This method will save time and labor
on an unusual type of construction

By William J. Moreland Technical Editor of MOTOR

y Distance from front hole in new crossmember g Tacking crossmember to frame to hold length
to edge of hole in bracket is set at 36f^ in. to exact dimension. Chain and turnbuckle help

MOTOR, September 1961

c and turnbuckle apply needed push and
to straighten frame behind crossmember

A Crossmember, having served as a pulling and
jacking point to straighten frame, is cut off

eeve of old crossmember being peeled
f siderail after the welds have been cut

g Grinding removes old welds from front of
frame before installing new crossmember

a bar is clamped to frame. Space from base
to center of front hole must be 6^ in.

1 A Overlapping sleeve on crossmember assembly
is arc-welded to frame to complete the job

R, September 1961

Do the Whole Brake Job

Here's the way to persuade car owners that their
safety demands thoroughgoing work even if the
ticket is bigger — and more profitable to you

W hen MOTOR Magazine made its extensive
study of the brake service market last year, it found
that every second car on the road needed brake work
of some kind.

One explanation of this state of affairs was that
shops were not taking the trouble to pull a wheel to
see what kind of shape the brakes were in. Another
explanation might well be that many shops do not
take the trouble to do a thorough job even when the
car owner, realizing his brakes are not what they

Internal leak in a power-brake unit can
be checked with vacuum gauge, as shown

ought to be, asks a shop to do something about them.

There is no excuse for slighting a brake job. It is
unfair, often dangerously so, to the customer. And it
is unfair, sometimes expensively so, to the repairshop.

The car owner who drives out with only partially
repaired brakes may be heading for an accident the
first time he tries to stop. With the law concerning
itself more and more with the question of what shops
repaired cars involved in accidents, where poor m^
chanical condition is a factor, the service manager or
garageman who fails to do the work thoroughly is
asking for trouble.

Further, a shop's failure to sell the customer a com-
plete brake job is picking its own p>ocket. To cite one
instance, a major brake adjustment on one popular
make car is flat-rated at $10.45. That is a job cus-
tomers like to ask for if anything goes wTong with
their brakes, and a shop can make lots of ownen
happy by doing that much work and no more. It will
not assure the customer a def)endable job and it will
not bring the shop the much higher gross it could
earn by selling a complete job.

Suppose a shop takes the trouble to examine the
brake system closely on a car the owner thinks needs

Hold-down springs are checked to see how
much life remains. New spring is at left

Testing drum for roundness before taking
a cut, which must be held to safe limits

MOTOR, September 1961

only an adjustment. It will often find the brakes
need relining. In many cases, too, the master and
wheel cylinders probably will need an overhaul, and
on some cars drums will have to be turned.

The complete package in this case will take $35.75
worth of labor, plus $30.65 for parts. That $66.40 is a
far cry from $10.45 for a major adjustment.

This is only an imaginary case, of course, but the
fact remains that every brake job requires more work
than the owner is inclined to think it does and more,
in many instances, than the repairman may be in-
clined to think at first. That is. if the final job is go-
ing to be comeback-proof. All work has to be done
that way these days if the shop is to make any profit.

What is a thorough brake job? There is no single
answer to that question. The odometer reading and
the general condition of the individual car will give
the repairman a clue as to the extent of the inspec-
tion he ought to make and the amount of work he
should try to sell.

One thing a shop can always be sure of. That is the
wisdom of using quality lining and quality brake
fluid. It is always astonishing to find that some shops
still think they can make a cent or two extra by in-
stalling second-grade lining [continued on page 224

Testing hose for sponginess or other weak-
ness. Failure here can undo good reline

Capital
Close-Ups

By Bert Mills

Washington Editor of MOTOR

McNamara Wows Washington

Eight months after quitting Detroit for Washing-
ton, Secretary of Defense Robert S. McNamara is be-
ing acclaimed as the success story of the Kennedy
cabinet. The performance of the former Ford presi-
dent in an almost impossible job has been applauded
by all except the generals and admirals whose wings
he has clipped.

President Kennedy regards McNamara as the "most
useful" member of his official family. Congressional
leaders have been astounded at his intellectual capac-
ity and the speed with which he has grasped difficult
military problems. House members are still talking
about a McNamara appearance before the House
Armed Services Committee back in July. He occupied
the witness chair for four straight hours, fielding
questions from 37 Congressmen on the most complex
subjects without a fumble.

The military brass are used to managing their civil-
ian boss, using him as a Congressional buffer and

front man. Instead McNamara really runs the Penta-
gon and makes the policy decisions himself. He works
a 14-hour day starting at 7:15 a.m. He reserves 90
minutes each morning for what he calls "creative
planning"— a period of isolation in which he devotes
himself to solving a single major problem.

He finds running the Pentagon far different from
operating the Ford empire. He told one reporter
there is a big difference in "lead time." At Ford, it
takes two years to learn how effective policies are. At
Defense, it takes perhaps five years.

Defense Build-up to Spur Sales

Berlin crisis and other foreign scares are bound to
bring better business to the automobile industry.
Sales of both new and used cars are sure to be stim-
ulated by higher employment, fatter payrolls, a
stepped-up economy generally. Unless tensions ease
—and government leaders do not expect that— there
may even be some scare [continued on page 210

MOTOR, September 1961

\!«^

After they had exchanged greetings, Black said, "American
dealers I know came back from abroad with such glowing tales
I got the idea they'd been in a kind of car dealer's paradise"

Do Dealers Need Big- Brother?

Cap Moran hears from a retailer who
has seen it in action that government
control does not live up to its billing

V^ap Moran, Morrisvilie's oldest and most generally
respected dealer, had just shed his coat and was about
to climb into a chair in the hotel barbershop when
Gaetano, the proprietor, answered the phone, then
motioned to Cap.

"The call's for you, Mr. Moran," he said.

"Moran speaking," said Cap, as he picked up the
instrument. **Oh yes," he said after a pause. "I know
Clarence Black. If he's got time, tell him to come on
down to the hotel and we'll have lunch.

There was a pause and he said, "That's fine. Tell
him I'll wait for him in the lobby.

"That's the trouble with having an efficient secre-
tary," he said to the barber as he stepped up into the
chair. "They must be part bloodhound. You can't
hide from them."

A half hour later Cap was in the lobby when
Black came in. He was a tall, firmly muscled man

with close-cropped white hair and a coat of tan that
comes only from a long, leisurely vacation.

"Glad to see you, Clarence," said Cap, extending a
hand. "What brings vou to a whistle stop like Morris-
ville?"

"A chance to chat with you," said Black, with a
grin that said he meant it. "My wife and I are getting
back from a trip abroad. She has a friend near here
she wanted to tell all about the trip, so I thought I'd
run over and help you settle the world's problems."

"Couldn't we do that better over lunch?" asked
Cap.

"And a drink," said Black. "Scandinavians have
wonderful countries but that aquavit of theirs
shouldn't be sold for anything but paint thinner. I'd
like to tie into a gin and tonic."

When they had settled down at a table. Cap or-
dered drinks and then remarked:

"You look as if the vacation added 10 years to your
life. VV^here did you go?"

"All the Scandinavian countries," said Black. "My
wife wanted a peek at the midnight sun so, among
other things, we took a boat up to North Cape. We
spent most of our time, though, in Stockholm, Oslo
and Copenhagen." [continued on pace 168

MOTOR, September 1961

Comet Emphasizes Quiet

Mechanical changes seek smooth
operation, longer life • • • Rear fresh-
ly styled . . . Luxury trim is now
standard on new custom scries

Custom four-door wagon. This new custom
series replaces last year's trim option

Rear transmission support.
Three-leaf spring is mounted
in rubber to crossmember

Rear view of two-door sedan shows relo-
cated taillights and rounded fender contours

V^omet, carrying a Mercury nameplate the first time
in 1962, has numerous mechanical changes directed
toward quieter operation and longer life, and a newly
styled rear end.

The Mercury name appears in block letters across
the front of the hood, while each front fender carries
the Comet designation in script. The rear end of the
car is more rounded in appearance. The characteris-
tic "raised-eyebrow** taillights have been replaced by
dual lights at each end of the rear panel. Exterior
dimensions are unchanged.

While no new body styles have been added, the
number of model designations has been increased
from five to nine by the introduction of a new cus-
tom series. Previously, a de luxe trim package was
available for all models except the S-22. This option
has been dropped and cars so equipped are listed as
custom models.

Two-door and four-door sedans and two-door and
four-door station wagons are offered in both standard
and custom versions. The S-22, equipped with bucket
seats and all-vinyl trim, is available only in a two-door
model.

Changes in the engine and its mountings are de-

signed to minimize vibration and resulting drive line
noise. A vibration damper on the front end of the
crankshaft and a relocated center counterweght on
the shaft itself smooth out torsional vibration. The
rear-engine mount consists of a three-leaf steel spring,
attached to the transmission at its front end and to
the floor-pan crossmember at the rear. A rubber bis-
cuit provides insulation from the body structure at
this point. The mounting spring employed with au-
tomatic transmission is T]/^ in. long, while the one
used in cars equipped with manual gearbox measures
12 in.

Engine Details Changed

Main-bearing area has been increased by eliminat-
ing the groove in the lower insert. Push-rod ends are
now hardened to reduce wear and reduce the fre-
quency of valve adjustments. The cylinder-head gas-
ket has been redesigned to prevent leakage. The en-
gine front cover is now an aluminum die casting, in-
stead of a steel stamping. Its increased rigidity is said
to provide greater protection against oil leakage. The
top compression rings are [continued on page 214

MOTOR, September J96i

CHANGES NUMEROUS IN

Many of them in electrical system. . . New drive for
V-8's . • • Lube period extended to 32,000 miles • • •
Plymouth, Dodge have cable throttle control,
different parking brake • • • Manual shift altered

JVLechanical changes on 1962 Chrysler Corp. cars
range from bodies to brakes and starters to steering.
With the exception of Dodge, which is described on
the following page, no styling photographs on Chrys-
ler lines could be published as MOTOR Magazine
went to press. This material, however, will appear in
motor's October issue.

Power pi ants, are basically the same, with some re-
shuffling of applications. The 145 hp, 225 cu. in. 6
cyl. engine with aluminum block is optional on Vali-
ant and Lancer. This same engine, but with cast-iron
block, is standard on some Plymouth and Dart mod-
els.

Changes have been made in engine accessories. On
Chrysler engines, a new cooling fan with a blade
depth of 2 in., compared with ls4 *"• on 1961 en-

QHe-V'tZt S0LEK01D.

OVCRRUNNING

Clutch drive

DETENT ROLLER

(SHOWN IN DOOd QLOSeO

POSJTION J

Door hinges on Plymouth, Dodge bodies
have torsion-bar type checks with in-
termediate and full-check positions

REDUCTION SEAR

{3 5 10 < SATIC)

NYLON
ACTUATOR

New starter with 3.5-to-l reduction
gear set is used on all cars except
Chryslers with manual transmission

gines, enables a smaller and lighter radiator to be
used with no loss in cooling efficiency.

Throttle controls on Plymouth and Dodge 6 cyl.
and V-8's are now cable-actuated, eliminating feed-
back of noise and vibration to the pedal. The cable is
made from stranded stainless steel wire. The steel
conduit in which the cable operates is sealed and
lined with a self-lubricating plastic. The pedal works
on a roller for smooth operation.

New mounts are used on Plymouth and Dart 6
cyl. engines and on the Plymouth and Dodge 361 cu.
in. V-8. The new front mounts, placed at a 45 deg.
angle, offer less resistance to engine roll than the
vertical mounts used on 1961 models. The new verti-
cal-shear type mount attached to the transmission is
much softer than last year's pad type. Plymouth and
Dodge engines are mounted farther forward and low-
er than on 196 Ts to reduce tunnel height.

Many changes have been made in the electrical sys-
tem. A printed circuit is used for the instrument clus-
ter on Plymouth, Valiant and Lancer. A wiring har-
ness disconnect is used on the engine side of the fire-
wall on all cars. All wires passing into the engine
compartment terminate in a single quick-disconnect
fitting which snaps into a hole in the dash panel. All

Axial-flow blower delivers
up to 240 cu. ft. of air
per minute on Dodge, Ply-
mouth heater and ventilator

All wires from engine com-
partment through dash lead
to this quick-disconnect
unit located on firewall

^OTOiai, September 1961

1962 CHRYSLER CORP. CARS

STEERING SHAFT

Shield over headlamp filament is ex-
tended downward to cut glare caused
by reflections from bumper chrome

Dl£-CJ^ST
ALUMIIiUM HOUSiHe

BALL SEARINGS

WOJ?M SHAFT

II ECmCU LATINS-
BALL NUT

CflOSS SHAFT

Recirculating ball-type manual steer-
ing, mounted on K brace engine sup-
port, is used on Dodge-Plymouth cars

wires on the engine side plug into this fitting. Checks
of dash gauges can be made at the fitting to speed
service.

A service aid, too, is a new fuse block accessibly
mounted under the instrument panel, except on
Chrysler. On Chrysler, it is located inside the glove
box. The fuse block is marked to show the circuit
each fuse protects. Circuit breakers are retained to
protect the headlamp and wiper circuit.

A new, smaller all-plastic turn-signal switch, said to
be quieter and smoother in operation, is used on
Valiant, Lancer, Plymouth and Dodge. A steel lever
replaces the aluminum one used last year. The caps

on the low-beam headlamp filaments are larger on
all cars to cut glare caused by reflections from the
bumper and other polished surfaces ahead of the
lamps.

A smaller, lighter starter with a reduction gear is
used on all 1962 line-models except Chrysler with
manual transmission. A 3.5-to-l reduction gear set
built into the motor gives an armature-to-crankshaft
ratio of 45 to 1; the 1961 direct-drive ratio was 19 to
1. At normal engine temperatures, the cranking is
somewhat slower and starter noise is reduced. At ex-
tremely low temperatures, torque output is increased
to aid starting. The solenoid [continued on page 162

REINFt)RCEMENT
PLATE

PEOAL MOUNTING
BRACKET

VACUUM
HOSC

BOOSTER UNIT

DASH
PANEL

Vacuimi-suspended power brake on Dodge,
Plymouth, Chrysler, is tandem mounted
between pedal and master cylinder

Labeled fuse box is located on pas-
senger side of dash, except on Chrys-
ler, where it is in glove compartment

MOTOR, September 196]

^'*>

Four-door hardtop in Dart 440 series. Fully
unitized body comes on a 116 in. wheelbase

Lancer 170 series station wagon. All 1962 mod'
els have new grille and instrument cluster

TWO DODGES SHORTER

Length of Dart, Polara trimmed . • .
New drive on V-8's . . . Parking brake
. • Electrical units changed

new

Uodge presents a new silhouette in the 1962 Dart.
With a long hood and short rear overhang which de-
parts from last year's more conventional design, over-
all length is cut approximately 7 in. Wheelbase is
now 116 in., two less than on the 196rs. A weight
saving of over 200 lb. is also achieved.

Mechanical changes in the entire Dodge line in-
clude new starter and throttle linkage and differences
in the automatic transmission, parking brake, steer-
ing gear and axial-flow blower for the heater. The

ONE-PIECE ALUMINUM CASE

rUO-NT Pl«N£T&i4v ct*H JET

'R£*-fl PLAIlETA«r¥ CEAA SET

Dart is again offered in three series but designations
have been changed.

Once again. Dodge offers the compact Lancer, but
this series is extended from six to seven models. The
wheelbase of 106.5 in. is unchanged.

The Polaris 500, which replaces the 1961 Polara, is
offered on a 116 in. wheelbase, as opposed to l%rs
122 in. Models are cut from six to only two, both
sports types.

New throttle linkage on the Dart uses a stainless-
steel flexible cable of>erating in a conduit which has
a self-lubricating plastic liner. Throttle-control link-
age to the automatic trans- [continued on pace 181

ftE*fl 0*L PUMf^

Sf^IEOOMrfl" P'K.'^\

PaRHiNti SP!*4(; £&.$|Mei.^

ENGINE CRANKSHAFT

iUh &CAII QAiyiNG SHELL

(Kichtfown)

Stationary contact in distrib-
utor has hole in center for ven-
tilation. New condenser is used

New three-speed automatic drive is smaller, lighter. Converter
is attached to flexible drive plate. Sprag is used for parking

Cable-operated throttle control
is used on all Darts. Cable slides
in steel sheath which has plastic
lining and needs no lubrication

J^^

MOTOR. September 1961

FALCON EXTENDS LINE

New station wagon and two buses added to 1962 offer-
ings. .Oil-change interval extended to 6,000 miles. .
Detail changes made on engines and manual transmission

x\. revised model line-up, numerous mechanical
changes and modest restyling mark the 1962 Falcon.

Newest addition to the series is a four-door Squire
station wagon with imitation wood exterior panels
and de luxe interior trim. The Station Bus, formerly
a part of the Econolin^ truck series, is now a member
of the Falcon family. The Club Wagon is a fancier
version of the small, forward-control bus.

The 144 cu. in. engine, still rated at 85 hp at 4,200
rpm, is standard on all models except the Club Wag-
on. Regular equipment on this model and optional
on all others is the 101 hp, 170 cu. in. powerplant.

Both engines have undergone a number of detail
changes. A vibration damper has been added to the
front end of the crankshaft, and the center counter-
weight has been altered to reduce torsional vibration
and consequent driveline noise at cruising speeds.

Extends Service Periods

The cooling systems of all Falcons will be filled at
the factory with a gly col-base antifreeze. Ford recom-
mends draining and flushing after 80,000 miles or
iwo years. Normal spring and fall cooling service is
no longer necessary, according to the company. Oil-
change interval has been extended to 6,000 miles. A
new oil-filter cartridge has the bypass valve located
in the top of the element, instead of at the bottom. In
case the filter must be bypassed because of clogging,
foreign material trapped in the cartridge will not be
recirculated through the engine. The new fuel filter
has an element which is said to require replacement
only at 30,000-mile intervals.

Clearance between the piston and cylinder bore
has been increased and the [continued on page 190

Rubber shield at commutator
end of generator protects unit
from dirt and road splash

Falcon Squire, new addition to line, is four-door
wagon with simulated wood panel, de luxe interior

Falcon two-door sedan for 1962. New grille*
imitation air scoop and straightened fender
line are the most noticeable styling changes

Special side molding, fender or-
naments and wheel cover identify
the two-door, bucket-seat Futura

Manual transmission with inter-
lock in the linkage to prevent
engagement of low or reverse
unless clutch is fully disengaged

MOTOR, September 1961

Ford Offers Two Full-Size Cars

Galaxie 100 and 500 only 1962 series • . . Rocker arms
self-adjusting . • . Valve stems rustproofed • • . New
heater for fuel • . • Service periods further extended

Ford Galaxie 500 two-door hard-
top for 1962. Cars in new top series
are Yz in. shorter and narrower
than the corresponding 1961 models.

Mechanical, self-adjust-
ing aluminum rocker
arms, now standard on
all Galaxie 6 cyl. engines

New oil filter, with by-
pass valve at top. Valve
here prevents recircula-
tion of foreign matter

Jr or 1962, Ford has trimmed its line of full-size cars
to two series— the Galaxie 100 and Galaxie 500.
Later this fall, the new Fairlane will be added to
bridge the gap in size between the Galaxie and Fal-
con.

Virtually identical in size and power to 1961 mod-
els, the Galaxie carries the company's program of
extended service-periods a step further with the in-
stallation of a giycoi-base coolant in all new cars.
The coolant is designed to remain in the system for
30.000 miles or two years. It protects the system to
30 deg. below zero.

Two other service of)erations, repacking of front
wheel bearings and replacement of the fuel ftkcr,
have also been stretched to 30,000 miles. Recom-
mended oil-drain intervals have been i nu eased
from 4 000 to 6.000 miles.

Ford offers the same assortment of engines as in
1961 cars. Horsepower ranges from 138 for the 6
cyl. engine to 401 for the three-carburetor, 390 cu.
in. V-8. A new option is a four-speed manual trans-
mission with floor-mounted shift.

Mechanical, self-adjusting rocker arms, used in
some 1961 6 cyl. engines, are [continued on page 195

Galaxie 500 four-door hardtop. New roof and rear
quarter panels are most noticeable style changes

Country Squire, one of five wagons in new line.
Six and nine-passenger versions are o£Fered

^OTO^.^^tember 1961

e AA Jli^ When You ^

RE-WINTER SERVICE

rV.s it has been ever since the automobile was in-
rented, fall is the best season of the year for selling
crvice. It could easily be bigger than it is. All it
akes to push fall sales of merchandise and service
abor even higher is some extra promotional effort.

Car owners are accustomed to buying pre-winter
>reventive service. They seldom put up an argument
vhen a garage or service station tries to sell them
>bviously needed service. They would buy a good
leal more if the shop took the trouble to sell it to
liem through alert merchandising.

A mark of smart merchandising where pre-winter

service is concerned is an early start. A shop that
waits until the first freeze strikes does not have to do
any urging to bring customers in. But, on the other
hand, the crush is usually so severe that it has no
time to do a decent selling job.

Right now is the time to lay plans for getting the
most out of the fall selling season.

This month and early next, there are two chief
appeals that can be used. One is the specially priced
pre-season package; the other the thoroughness that
can be promised on work that is done before the
crush starts. [continued on page 64

Waiting for the First Icicle?

If you're one of those owners who hove to see

the first icicle before theyll believe their cor

needs pre-winter service, here's the icicle.

vf^ Now you can stop waiting and watching and

« drive in to let us weather-proof your car for the

1^ o stormy, freezing days ahead.

^ We'll install antifreeze— any type you wish—

^ and check the cooling system, tune up the engine,

adjust steering and brakes cgid supply everything

^ your car needs for safe, comfortable winter

driving,
i/ Why not call us today, while we still have

time to do a thorough, dependable job?

Brown's Automotive Service
631 Bank St.

Phone: PL 6-1493 Terms Arranged

i-i

An attention-getting ad» either news-
paper or direct-mail piece. The "ici-

cle" is made of plastic, the kind
often used to decorate Christmas trees

>ir

Cylinder balance test is started by first
shorting out one bank of cylinders. Drop
in engine speed is registered by tachometer

Offer Ay inter-Proof Tune-Ups

A j^irst-class job is the short cut to customer
satfsf action and extra revenue for the shop

1 he half-a-job tune-up is wone than none at all.
This is because the plugs-and-poi nts routine not only
loses profits, it can lose the customer, too. A proper
tune-up, using the equipment ai ailable today, is not
a lengthy procedure. It takes on y a little longer but
it makes a world of difference in added profits and
satisfied customers.

At this time of year especially, it doesn't pay to
check only one or two items in I he tune-up package.
Every component that can affect performance must
be checked, if the tune-up is to achieve the two de-
sired results. One is, the engine will give maximum
performance and economy. Thi other, equally im-
portant, is, the customer will enjoy trouble-free
operation throughout the cold laonths ahead.

Compression is usually checke 1 first on a tune-up,
since an engine cannot be tuneil satisfactorily when
compression is below standard. ] Either a compression
gauge or cylinder-balance test cai i be used. The latter
method is gaining in popularitj because it is faster
and is made at operating temperature and speed.
This is important in pinning dotvn certain mechani-
cal conditions, such as a broken ^'alve spring, or miss-
ing under load due to faulty igliition.

On a balance test, the engine i s run on the various
pairs of banks, or groups, of cylinders at a prede-
termined throttle setting with t
out. A tachometer and vacuu
compare engine speed and vaci
cylinder groups. With equipmei

other cylinders cut
gauge are used to
um of the various
available, the vari-

ous cylinders can be cut out by pressing a button.
Keep in mind that secondary cables should not be
punctured when making connections for the test.

A variation from the preset speed of more than 50
rpm or 1 in. vacuum indicates a deficient power out-
put. The loss could be in one or both cylinders and
the source of trouble is pinpointed quickly by mak-
ing comparative tests on a corresponding pair of
cylinders. Carburetor trouble can be ruled out if
only one cylinder is weak. If all cylinders fed by one
bank of the manifold are weak, the trouble il &i the
carburetor or a leaking manifold.

Fire Plug Electrodes

A spark-plug oscilloscope quickly checks plug per-
formance. However, they must be removed, inspect-
ed and serviced or replaced on a tune-up to assure
extended trouble-free performance. Don't forget to
file the electrodes when servicing the plugs. This
makes a big difference in the amount of voltage re-
quired to fire them.

Check the ignition wires carefully and replace any
that are brittle or damaged. Make sure the wires are
properly placed in their supports on V-8*s to avoid
crossfiring.

Inspect the rotor and cap, and clean any corrosion
from the wire sockets in the cap. Close ins[>eaion is
needed to locate carbon tracks and cracks. Because
badly burned points are an [continued on page 191

MOTOR. September 1961

Ready for
Winter Get-Ready?

There are cash rewards for the garage or
service station that sells the thorough, de-
pendable cooling-system service outlined here

Xf there is anything easier than selling sunburn lo-
tion at a nudist camp, it is selling cx)oling-system serv-
ice the day after the first freeze. The trouble is, it is
so easy that lots of repairshops and service stations do
not bother to do any selling at all; they let customers
buy it.

Most car owners think of winter service as install-
ing antifreeze and nothing more. Even that is not the
simple matter it used to be, and it is still only the
beginning of a necessary service that can help the car
owner get through the winter without trouble and, at
the same time, bring in some legitimate added rev-
enue.

Selling antifreeze a few years ago was a lead-pipe
cinch. All the "sell" a shop had to use was the ques-
tion, "Alcohol or permanent?"

With alcohol no longer a great factor, the ethylene
glycol types come in at least three degrees of per-
manence: 1. The old "permanent," 2. the year-round
kind, S. the permanent permanent. As these vary in
the length of time they provide protection against
freezing, so they vary in price.

Servicemen \Y;ill not be able to sdl the more ex-
pensive grades to every customer but diey at least
ought to explain the advantages of each. While the
final choice is die customer's, he has nothing to
choose among if the station automatically installs the
least expensive antifreeze and lets it go at that.

Strangely enough, the second evil to be guarded
against in winter of)eration of a car is not freezing but
overheating. Damage from this cause can be even
more extensive than the ills that follow in the wake
of freezing. Burned valves, scored cylinders, seized
pistons, failure of engine bearings, damaged piston
rings and warped cylinder heads are among the un-
fortunate results of excessively high temperatures.

All this can be avoided by taking the trouble to
examine the cooling system and persuading the car
owner that the indicated work ought to be done. De-
tecting the needs is easy enough; determining what
is to be done requires the latest data on cooling-sys-
tem service and a desire to do a dependable job.

Causes of overheating under winter conditions are
many. To name only [continued on page 187

An ad like this in a local newspaper or oii a postcard will per-
suade some customers to get their winter conditioning done early

DONT APE OLD FAIIHRIL

Cars are made to take you where you want to go,
not to imitate a geyser to entertain street crowds.

A^ke certain it won't happen to you. Let us get the
cooling system of your car ready for the frigid months
ahead. Well test the system for leaks, check the radi-
ator, pressure cap, hoses, thermostat and water pump.
And install the type of antifreeze you prefer.

Remember, this week only $00.00*

MAIN ST. AUTO REPAIRS

Main and Washington

*Som« typ«s of anfifreez* higher

MOTOR, September 1961

Hammer and special tool are used to restore a
crimped tailpipe end to its original roundness

It's Exhaust System Service Time

A complete check and replacement of de-
fective units vital at this season of year

Xt can be a serious mistake to overlook the exhaust
system when preparing a car for the rigors of winter
motoring. You might even lose a customer— per-
manently!

Carbon monoxide fumes are deadly. They become
the greatest threat when the temperature plummets
and drivers close their windows. Under these condi-
tions, a faulty exhaust system can be a menace.

Leakage is not the only trouble that can occur. Re-
strictions in the system may cause severe loss of power
at high speed, shorten the life of exhaust valves and
contribute to engine overheating.

While most car owners and some repairmen think
of exhaust systems in terms of mufflers and tailpipes,
complete exhaust system service takes in much more.

In addition to mufflers and pipes, a complete check
of the system extends to exhaust manifolds, their
mountings and gaskets, and various mounting brack-
ets, hangers and extensions, all of which can add up
to extra shop profits.

The nice thing about it all is the exhaust system is
probably the simplest part of a car to check. This is
true because a visual inspection can quickly detect
obvious corrosion and leakage points, broken hang-
ers and the like. Further, removal of exhaust com-
ponents can be done in fast order in most cases by us-
ing special timesaving tools.

There is no mystery to building a profitable ex-
haust-system business now and in the months ahead.
First, a shop must ferret out the prospects. This
means inspecting all cars that come into the shop.

After mufHer or pipe replacement, manifold
mounting bolt should be checked for tightness

Then the repairman must be in a ]x>sition to offer
"while-you-wait" service.

People have been conditioned by specialty shops
to expect rapid service, which any repairshop can
duplicate by using up-to-date tools. Last, to assure to-
tal customer satisfaction, all parts of the exhaust sys-
tem must be checked and, when necessary, adjusted
or replaced.

With the exception of gasket replacement, the ex-
haust manifolds themselves rarely require service or
replacement unless they have been cracked or dam-
aged in an accident. It is a good practice, however,
when replacing pipes or mufflers to check the mani-
fold mounting bolts or stud nuts for tightness, par-
ticularly if locking tabs are not used. Torque reac-
tion, or rocking motion, of the engine tends to oppose
the leverage of rigidly mounted pipes, causing mani-
fold bolts to loosen slightly.

When inspecting the exhaust units, look for kinked
pipes, as well as tailpipes that have been crimped at
the end or pushed up behind the rear bumper. Such
damage produces back pres- [continued on pace 215

»riiiit adjustment of air
er, cable clamp of con-
loosened. Damper must
to shut out cotd air

When air circulation in car falls,
check cuijrent draw of blower
motor with ammeter to deter-
mine caus I of low blower speed

Heater Service a Fall

Naturad

Putting this unit and defroster in shap
winter's hard work is easy work to sell

ters and defrosters that really work play a vital
n the safety and comfort of the car owner dur-
tie winter months. Yet how many repairmen
it a practice to inspect and test these important
ories as a part of their regular fall service? It
but a few minutes to check the operation of
units. Calling the customer's attention to any
you uncover and correcting them promptly as-
him that heater and defroster will be ready to
eir jobs when he needs them,
ore testing the operation of the heating system,
:t the fresh-air intakes, ducts and hoses. Re-
any leaves, paper or other foreign material
the intakes. Be sure ducts and hoses are tightly
ed and properly aligned to prevent air leaks,
om hose should be replaced. Examine the heat-
ter hoses and call the customer's attention to
rhich are soft or cracked,
th the engine warmed up and the heater tem-
are control in its lowest position, check the op-
n of the blower in all speeds. If it does not run
look for a burned-out fuse, faulty switch or de-
» wiring. In the event that blower speed seems

an ammeter mto
nal of the heater
the heater motor.

for a
do

£lid

to be too low, che k the current draw by connecting

le circuit between the hot termi-
witch and the low-speed lead of
lepeat the te$t on the high-speed
lead and intermewte-speed lead» if any.

Specified curre I draw varies among diflEerent
makes and modeh Ibut S to 4 amp. is about average
for the low-speed ( ircuit and 4 to 5 amp. for the high-
speed position, h aters equipped with three-speed
blowers usually c aw more current— about 6 to 7-
amp. at the highes speed.

When the blowi operates properly, check tdnper-
ature and air circi ation. With the temperature con-
trol knob or leve ; still in the lowest position and
the blower at its 1 ^est speedy a substantial volume
of air at approxi lately toom. temperaiture should
come from the h( ter outlets. If the air is hot, the
temperature-contr valve cable is probably out of ad-
justment, prevent ig the valve from dosnig coni-
pletely. \

To adjust the t mperature control, loosen the ca-
ble and hold the alve in the fully dosed position.
Move the control iever mr [continuiii ok pai» 220

OR, September 1961

S<iU TBA for

Safer Winter Driving

Snow tires, tire chains, batteries, windshield de-
icers and similar products can be sold now to
customers who value cold-weather dependability

X he winter of 1960-61 was a virtuiil nightmare for
most of the nation's car owners. ^Successive snow-
storms and sustained periods of sfib-zero tempera-
tures played havoc with automobiles and their hap-
less owners.

Tired batteries wouldn't cooperafe on cold morn-
ings, regular tires failed to gain ti^ction at critical
moments, worn wiper blades couk not remove all
the snow, and heater-defrosters simp ly couldn't work
fast enough to clear the frozen sleet rom windshields
of cars that had been left exposed u> the elements.

If Mr. Car Owner recalls all th? inconveniences
and hazards he encountered during the long winter
of 1960-61, he may do something a)out it this year.
But don't count on his remembering! People have
the happy faculty of forgetting unpleasant experi-
ences.

Thus, the chore— and opportuni y—of reminding
customers of last year's ordeal falls into the lap of the
garageman and service station operator. It is their
responsibility to prod their customers into preparing
for this year's winter motoring con^iitions— and that
means purchasing needed tires, bal teries and acces-
sories.

The sooner the repairman begins; lis prodding, the
better off he will be. He will, for or e thing, gain the
inside track on the sale of highlj profitable, fast-
moving winter TBA items— snow Hres, tire chains,
batteries, wiper blades, windshield de-icers and sim-
ilar products. Even if a sale doesn't Jell today, at least
the idea has been planted in the customer's mind.

If it benefits the repairshop op^ ator to promote
winter TBA items early, so, too, d3es the customer
benefit by making his purchases thjfe or next month.

Shops are well-stocked now and customers have their
choice in selection of quality and prices. This was not
the case early last winter when repairshops and sta-
tions ran out of tire chains due to heavy demand.

Any shop interested in boosting TBA sales now
and in the months ahead would do well to key sales
pitches to the safety characteristics of winter TBA
merchandise.

Take tires, for instance. An automobile stays un-
der control of the drive as long as its wheels continue
to roll. Snow tires dig in and get far better traction
than, do regular tires. In most cases, they can keep a
car safely on the move throughout the winter. But
the best guarantee a motorist has that his car will roll
safely on snow- and ice-covered roads is to use tire
chains.

Good Visibility Vital

Traction is only one aspect of safe winter driving.
To avoid danger, a motorist must first see it. Worn
wiper blades are a hazard any time of the year, but
more so during the winter. Driving conditions are
bad enough when the snow starts to fly without a mo-
torist being further handicapped by poor visibility.

Speaking of visibility, a relatively new product on
the market that is highly salable as a safety item is
windshield de-icer. Some customers have learned
the wisdom of keeping a can of this product in their
trunks for emergency use. Related to this product is a
liquid which prevents car and garage locks from
freezing. It can also be used to free up locks that have
frozen.

One vital product often [continued on page 188

MOTOR. September J961

\ rp-

Measuring front-end height of car equipped with torsion bars.
This must be right before the wheels can be aligned properly.

Build Demand for Better Handling

This is how to sell owners the idea that fall is the
time to get front ends and steering in shape for winter

A.t no time during the year are the handling char-
acteristics of an automobile quite so important as
they are when the highways have been made treach-
erous by ice or snow and when side roads are rutted
and full of chuckholes. Car owners can be sold on the
wisdom of having the suspension and steering of their
cars checked and the sale can mean money in the
bank for the repairman who knows just what and
how to sell.

The strains and jolts of winter driving will fall,
naturally, on ball joints, tie-rod ends, wheel bearings,
steering gear, shock absorbers and springs. It is these
parts that the sales-minded repairman will persuade
his customers to let him service before fall and winter
weather get too brutal.

This persuasion should not be difEcult because
front-end and steering defects usually show up in the
form of excessive or odd wear on tires. It is obvious,
too, that loose or worn front-end and steering-system
parts are in no condition to withstand the pounding
they will get under rigorous driving conditions. Mis-

alignment of the front end and consequent poor
handling are certain to ensue.

A further, and often telling, argument is that loose-
ness in front-end and steering parts is an open invita-
tion to winter road splash to enter and set up corro-
sion. Water, foreign matter and road salt are bad
enough but moisture clinging to ball joints, tie-rod
ends and pivoting points in the ^ Bering linkage can
freeze when the temperature drops and make han-
dling stiff and erratic.

Proper inspection now will uncover the wear and
damage of front-end and steering components that
can lead to trouble in the months ahead. Few car
owners will argue with the serviceman who can dem-
onstrate that the front end of his car is out of align-
ment or can show him actual worn or damaged parts.

Wheel alignment in reality is no more important
to proper handling and tire wear in the fall than at
any other season but, if it is even slightly incorrect
now, the punishment the front end takes in some
types of winter driving will make it worse. So close
inspection in the fall is well-advised.

Alignment of the front wheels is no problem to an
experienced mechanic. What causes many comebacks
for allegedly faulty adjustment is the failure to check
related factors.

For example, toe-in cannot be adjusted properly if
the tie-rod ends are worn or [continued on page 217

A defective wheel baring can be detected
with a torque wrench. If the reading
fluctuates as whe^l is turned, either
the bearing or cap should be replaced

^'•^

^ ; r-

\ /

SELL PRE-WINTER SERVICE NOW

continued from page 57

Every shop has a choice as to the methods it uses
to promote seasonal merchandise and service. Ad-
vertising is a natural. It can be done through local
newspapers, by direct mail or by radio. The choice
will depend on the location of the shop.

Local newspapers, particularly weeklies, will usu-
ally be cheaper than any other medium, but they
cover whole areas, whether the shop can or wishes to
service cars in certain parts of the locality. Direct
mail lets the shop pinpoint its sales pitch to the very
people it wishes to reach.

Displays Boost Sales

Displays of winter merchandise, on the pump is-
lands, in the windows or on the counters of the shop
office, can be extremely effective in boosting sales.
These cannot be expected to do the whole selling
job because little winter merchandise can be termed
impulse items. They can, however, set the car owner
to thinking about oncoming winter. A few well-
chosen words by the garageman or service station op-
erator can often close the sale.

The items that can be tied into pre-winter service
are almost limitless. Most obvious, of course, are anti-
freeze, thermostats and other cooling system parts,
heaters, headlights, snow tires, batteries. It is a good
thing to display tire chains simply to let customers
know the shop carries them.

Packages of winter service jobs, offered at a special
price for a limited number of days before cold weath-
er sets in, can boost sales if properly presented. Usu-
ally, related items are best to package.. For example,
antifreeze can be offered in connection with inspec-
tion of radiator, hoses, water pump and thermostat.

The point to stress, more than price or even free
inspections, is the thoroughness which early atten-
tion to a car*$ winter needs makes possible.

Some slogan can be dreamed up to dramatize these
facts. One such is "We prepare your car for anti-
freeze." Another "We cold-proof your car." Or "Our
kind of service defies winter."

Beat Winter to the Punch

Our pre-teason special will completely
weather-proof your cor

Only $00.00*

Install antifreeze

Check cooling system

Inspect heater and defroster

Adjust carburetor

Inspect manifold heat control valve

Check muffler and tailpipe

Check generator charging rate

Check voltage regulator

Test brakes

Enjoy worry-free driving all winter.
Drive in today.

* Antifreeze extra, depending on type

EMERY GARAGE

Duke and State Streets Phone 5-1237

One example of a specially priced
"package" that can be used to at-
tract customers earlier in the fall

Slogans carried in advertising can also be translat-
ed into window streamers or even lettering on the
windows themselves. Nothing should be overlooked
that will let car owners know that the shop makes a
specialty of getting vehicles ready for the rough
weather and tough driving conditions that lie ahead.

In the other pages of this special section, you will
find articles dealing with several types of service, as
well as merchandise, that can best be promoted when
winter is in the offing.

In some cases, you will find tips on getting custom-
ers interested in buying the goods and the labor you
have to sell. In every instance, you will find hint* on
doing work completely, dependably and quickly.

^HO-TO^, September iW L

Simpler grille, one-piece bumper and raised headlamps
give fresh appearance to this Continental sedan for 1962

Lincoln Easier to Maintain

Numerous minor changes on 1962 Con-
tinental provide greater quiet and dura-
bility . • . Two body styles continued

J^incoln Continental for 1962 retains the basic
theme of last year's model— a car of moderate size in
the luxury class. Minor styling changes establish
identification of the new edition, while mechanical
refinements are designed to reduce the need for peri-
odic maintenance, provide quieter operation and in-
crease durability. As in 1961, a four-door sedan and a
four-door convertible are the only models offered.

A one-piece bumper and simpler grille give a some-
what cleaner front-end appearance. Headlamps have
been raised 1 in. to improve illumination. The lower
back panel has been restyled to match the texture of
the grille. Wheel covers are new, and narrow-band
whitewall tires are standard.

The 300 hp, 430 cu. in. V-8 engine is unchanged in
size and power output. A water-heated automatic
choke replaces the conventional exhaust-heated type.
Water from the heater outlet elbow controls the
choke position. This arrangement, according to Lin-
coln engineers, eliminates overchoking and excessive
operation on the fast-idle setting when the engine is
started and stopped frequently during cold weather.

Since water in the cooling system retains heat
longer after shutdown than air heated by the exhaust
manifold, the choke remains off when the engine is
restarted after a brief stop. The new choke is said to
improve gasoline mileage by up to 1 mpg, reduce
creep at stoplights and eliminate the possibility of
choke malfunction due to dirt or carbon in the choke
housing. It also prevents choke enrichment at high

New water-heated automatic choke, de-
signed to prevent short-trip overchoking

altitudes, where low manifold-vacuum can sometimes
result in insufficient warm air being pulled into the
choke housing.

The cooling system is filled at the factory with a
glycol-type antifreeze containing sufficient rust in-
hibitor, Lincoln claims, to last 30,000 miles or two
years.

The crankcase dipstick now has a tapered rubber
seal, in addition to the metal cap, to keep dirt out of
the engine.

The use of flanged connections throughout the ex-
haust system is continued. The exhaust pipe flange
at the exhaust manifold connection has been made
heavier, while studs and nuts have been strength-
ened. Exhaust pipe hangers are completely insulated
from the body by rubber mountings.

A rubber shield has been added at the brush end
of the generator to prevent entrance of dirt or water.
Trailing brushes, which [continued on page 216

MOTOH, September 1961

%l»

Oldsmobile Boosts Compression

Design change ups ratio to 10.25 to 1 • • • Ball joints
sealed . . • Starfire model added • • • Convertible
joins F-85 series . . • Turbo-charged sports car to come

Convertible, new addition to F-85 series for 1962. Styling
changes of series include a one-piece grille and ribbed hood

Dotted lines on new combus-
tion chamber show shape of
1961 version. Design change
aids breathing at high speeds

Watertight
Seal Assembly

Bearing

Lubricant
Reservoir

Packed with grease containing
molybdenum disulphide, this
lower ball joint assembly re-
quires no periodic lubrication

1 hree new sport models, two F-85 convertibles and
a Starfire two-door hardtop, join the Oldsmobile line
for 1962.

Among the mechanical changes in the full-size cars
are a new combustion-chamber design with higher
compression ratio, sealed front-suspension ball joints
to eliminate the need for chassis lubrication and re-
calibrated Hydra-Matic control valves. A limited-
production sports car, to be introduced early this
winter, will have a turbo-charged F-85 engine.

All full-size Oldsmobiles, except the Starfires, now
have a compression ratio of 10.25 to 1, although the
Dynamic 88 can be furnished with a lower-compres-
sion 8.75-to-l engine at no extra cost.

The increase in compression ratio from last year's
figure of 10 to 1 results from a redesigned combus-
tion chamber, which is also said to improve the en-

Two-door hardtop which joins the Starfire series. These bucket-
seat cars are powered by 345 hp engine. Wheelbase is 123 in.

gine's breathing ability at high speed. The roof of
the chamber has been lowered and the contour in the
vicinity of the spark plug changed from a sharp
shoulder to a gentle curve. Pistons are dished, instead
of flat, at the top. Starfire models incorporate slight
modifications to the chamber which increase com-
pression ratio to 10.5 to 1.

The turbo-charged aluminum engine is equipped
with an exhaust-driven supercharger. Hot gases drive
a turbine, which turns the [continued on page 202

Like all full-size models for 1962, this
98 four-door hardtop is 2 in. longer. New
roof and fender lines emphasize length

MOTOR, September 1961

Changes in new rear suspension
include rubber control-arm bush-
ings, revised shock mountings

Two-door hardtop in Bonneville series. Like
other models, it is .4 in. wider for 1962

Pontiac Adds Grand Prix

Luxury two-door has 303 hp engine • • . Ventura series
dropped . • . All 1962 cars longer . . . Exterior lines are new

A ontiac has reversed the trend to shorter, narrower
cars by making its 1962 models slightly larger than
predecessor products. Reversing another industry
trend, the company has reduced its line by one unit,
instead of adding models.

The Ventura series, a two-car line, has been
dropped. A new offering, which becomes top-of-the-
line on price, is the Grand Prix. It consists of a single
model, a two-door sports coupe with hixury appoint-
ments. This realignment brings the number of mod-
els down to 14.

Over-all length of all models, excluding station
wagons, has been increased 1.6 in. Catalina and
Grand Prix series measure 211.6 in. Star Chiefs and
Bonnevilles are up to 218.6 in. Wagons, measuring
211.4 in. over-all, are 1.7 in. longer than for 1%1.

Exterior width of all models is 78.6 in., an in-
crease of 0.4 in. over 1961. Heights range from a low
of 54.5 in. for the two-door hardtop to 56.9 in. on
wagons. In the previous model year all models meas-
ured 55.8 in. high.

Wheelbases have also been extended on all models
except wagons, which continue to measure 119 in.,
same as for 1961. Wheelbase of the Catalina series
is up 1 in., now measuring 120 in. Star Chiefs, 119 in.
for 1961, are now built on a 123 in. wheelbase, along
with Bonnevilles, which are unchanged from 1961.
Grand Prix wheelbase is 120 in.

Pontiac continues to offer one of the widest as-
sortments of engine options in the industry. The IS
engine and transmission combinations have under-
gone minor modification, although compression ra-
tios, displacement, horsepower and torque are un-
changed from 1961. Standard with synchromesh trans-

Bonneville convertible. Wheelbase is un-
changed but over-all length is now 218.6 in.

Over-all length of wagons has been extended
1.7 in. for 1961. This is the Bonneville

mission on the Catalina and Star Chief is an 8.6-to-l
compression ratio V-8 engine with two-barrel carbu-
retion. The Bonneville engine has an 8.6-to-l com-
pression ratio and four-barrel carburetor. Standard
on the new Grand Prix is a four-barrel 10.25-to-l
engine, delivering SOS hp at 4,566 rpm. Torque
rating is 425 Ib.-ft. at 2,800 rpm. Premium fuel is
required.

As oh Pontiac's compact, Tempest, intake mani-
folds have larger area heated [continued on page 222

MOTOR, September 1961

Tempest Offers Convertible

Five models in 1962 line. .Three optional power-
plants beefed up.. Chassis lube extended from
2,000 to 4,000 miles . . Suspension system changed

Heated portion of intake manifold, in-
dicated by shading, has been increased

New addition to the Tem-
pest line for 1962 is this
two-door convertible

Two-door sedan, one of five
1962 models offered by Tempest

1 empest, broadened from a two-car line to four
models during the 1961 model run, has added a fifth
body style for 1962— a convertible coupe.

Compact companion to Pontiac, Tempest has fore-
gone styling furbelows to concentrate on mechanical
changes. A few styling alterations have been made
to distinguish the new model from its predecessor, but
the important innovations on this make are median-
ical.

Although the standard engine, a tilted 194.5 cu.
in. 4, is unchanged from last year, horsepower is
higher on the optional V-8 engine. This aluminum
block powerplant is now rated at 185 hp (versus 155
for 1961) at 4,800 rpm and develops 230 Ib.-ft. of
torque at 2,800. Increase is due to a boost in com-
pression ratio from 8.8 to 1 to 10.25 to 1 and a four-
barrel carburetor.

Another optional 4 cyl. powerplant, paired with
an automatic transmission, has a single carburetor
and a compression ratio of 8.6 to 1. Horsepower, 110

68^

at 3,800 last year, has been upped to 1 15 at 4,000 rpm.

Horsepower of the 4 cyl. engine with four-barrel
carburetor and 10.25- to- 1 compression ratio, avail-
able with either synchromesh or automatic transmis-
sion, has been increased from 155 to 166 at 4,800 rpm.
Torque rating is 215 Ib.-ft. at 2,800 rpm.

Several changes have been made in engine design
in the interest of fuel economy. Intake manifolds
have a larger area heated by the exhaust and new
flow diverters to increase the heating efficiency of ex-
haust gas, shortening the engine warm-up period
and thereby saving on fuel on cold starts. Along with
the design changes on manifolds, single-barrel car-
buretors on 4 cyl. engines have been recalibrated to
increase fuel economy on level-road operation. Com-
pany engineers claim to have effected a slight addi-
tional savings on fuel by enlarging the air-cleaner in-
let tube.

In line with an industrywide trend aimed at re-
ducing maintenance costs for motorists, the new car
has fewer lube points and requires less frequent lub-
rication than the previous model. The distributor,
like rear axle and transmission, is now lubricated for
the life of the vehicle. This has been done by build-
ing a reservoir and wick oiling system into the dis-
tributor. The chassis lubrication interval has been
extended from 2,000 miles to 4,000 miles "under nor-
mal driving conditions." The crankcase oil drain in-
terval remains at 4,000 miles— but the l,00O-mil«
break-in change has been eliminated.

The suspension system has [continued on page 18^

MOTOR; September 1«M \

''Gosh ! J'ever see money go so fast ! !"

Mechanical Musings

By Graham Hunter

''Ace Employment Agency?
What we want is a good
mechanic between 25 and 35
with 40 years* experience"

"May I commend you, sir,
on the boost your car is giv-
ing the nation's economy!"

"If it'll make your wife any
happier about buying this car
we'll throw in the office cat"

"We'd like to let you trade out your
repair bill, ma'am, but really none
of the boys want a manicure now"

^TOR, September )961

{

How's Business?

MOTOR'S Monthly Summary

predict 196 Ts construction outlays will toul a record
$57,500,000,000, up 4 per cent from the 1960 level.

EMPLOYMENT. .While the number of job holders
dropped to 68,499,000 in July, unemployment de-
creased by 440,000 to 5,140,000. Approximately 6.9
per cent of the labor force was idle. This figure is not
likely to drop below 6 per cent by year's end.

PRICES. .Wholesale prices have fluctuated within a
narrow range in recent months. In one week last
month the index rose 0.2 per cent to 1 18.9 per cent
of its 1947-49 base. Consumer prices, on the other
hand, have been edging up and may continue to do
so this and next month.

Business Activity to Quicken

x^arring any major labor-management disputes, the
economy should move into high gear this month and
continue to roll right through the remaining months
of 1961 and even into the first quarter of the new
year.

The pace of recovery from the recession from April
to July was quick and constant. Even the traditional
summer slowdowji failed to materialize, as over-all
business activity held at high levels in July and
August.

In fact, the nation's industries set a production
record in July when the index climbed from 110 to
112 per cent of the 1957 average. Also, new con-
struction outlays set a record this summer, hitting an
annual rate of $58,700,000,000.

Consumer annual income rate which is rapidly ap-
proaching the $420,000,000,000 mark, should spurt,
carrying along with it greater expenditures for dur-
able and nondurable merchandise.

If people have more money, they are apparently in
the right frame of mind to part with it. Several sur-
veys made recently of consumer attitudes and inten-
tions to buy in the near future indicate that people
have confidence in the economy and are ready, will-
ing, and able to make important purchases.

All major economic barometers point to brisk busi-
ness activity in the months ahead.

CONSTRUCTION.. Outlays for construction rose to
a record rate in July. Expenditures on new building
projects for the month ran at an adjusted annual
rate of $58,700,000,000, up from the preceding
month's $57,800,000,000. Economists in Washington

CREDIT. .Despite the upturn in business that began
early in the year, the volume of loans of the nation's
commercial banks has not shown any marked in-
crease. Hence, interest rates have held relatively
steady. Consumer instalment credit, however, is on
the upswing following the slowup which occurred
during the recession.

RETAIL SALES.. In July retail sales fell to $18,100,-
000,000 from $18,300,000,000 in June. The July figure
was approximately equal to that of July, 1960. Econ-
omists maintain that because of the record level of
personal income and the reduction in instalment
debt, retail sales should pick up this month.

CARLOADINGS. .This is the month that rail freight
loadings are expected to begin an upward climb,
continuing right through the year. While rail car-
loadings lagged, intercity truck tonnage last month
was running slightly ahead of 1960's pace. Truck
tonnage should spiral this month and next.

PERSONAL INCOME. .There is more money jingling
in the pockets of the nation's citizens, according to
latest report released by the Dept. of Commerce. Per-
sonal income is running at an annual rate of $419,-
000,000,000, $15,800,000,000 higher than the Febru-
ary, 1961, recession low. Outlook is for income to
continue rising in the months ahead.

PRODUCTION.. Industrial output spurted from 110
to 112 per cent in July. Further increases in over-
all activity should occur this month and carry
through to December. Steel and copper producers, in
particular, are optimistic about future output aims.

>\OTO¥l. September 1961

ctory Service Sla

Detroit experts keep you up-to-date on
latest repair changes and procedures

CADILLAC

lis Water Pump

overhauling the water
a 1959-61 Cadillac, the
m the pump should be re-
:o remove any scratches,
signs of wear. However,
eat should not be ground

the depth of the seal seat
refinishing operation. To
►lace a straightedge across
r gasket surface of the
hen, with a steel ruler
t a right angle to the
Ige, measure the distance
cover gasket surface on
) to the seal seat s irface.
istance exceeds 1%2 i"-
new housing or a com-
ip. When the distance ex-
; dimension, there is not
pressure on the seat to
[)od seal.

lOLET, CORVAIR

Brake Adjustment

recommended back-off
cing a brake-shoe adjust-

been changed on some
ds.

ike the adjustment on
hevrolet, the i/^-ton 1961
d on 1960-61 Corvairs,
spur wheel on the shoe

screw to obtain a light
3rm drag on the brake
ace both hands on the
otate the wheel when
the drag.

:he proper drag estab-
ick off the spur wheel
ss on all the models
xcept the 1961 Corvair

"95," including Greenbrier,
the 95 and Greenbrier back off
notches on front brakes and 15
notches on rear brakes.

DODGE, PLYMOUTH
Easy Plug Removal

Plata

Camshaft Plug

Screw is inserted through
center of steel plate and
threaded into tapped hole

The proper procedure should
be used when the camshaft core
plug must be removed from the
rear of an aluminum cylinder
block.

First take off the transmission.
Remove the flywheel or converter
and, on a manual-transmission
car, the clutch housing. Now,
with a sharp punch approximate-
ly 1/^ in. in diameter, punch a
hole in the center of the cap. Tap
the hole with a 10-24 thread.

Next, drill a ^ in. hole in the
center of a suitable steel plate
which can be placed across the
supports on each side of the plug.
Insert a li/^ in. long 10-24 screw
through the center of the plate
and thread it into the hole in the
plug. Continue to turn the screw
until the plug is pulled out of the
base. Be sure all foreign material
is removed from the bore before
installing the new plug.

BUICK

Eliminates Buzzing

A buzzing noise on a Special
equipped with air conditioning
may be caused by fuel-line vibra-
tion due to a pulsing of the fuel
pump. A quick check of the cause
can be made by pinching off the
vapor-return line. If the noise dis-
appears, the trouble is caused by
pump pulsation.

A correction can easily be made
by installing a fuel-line air dome
package, part No. 1289806, which
contains an air dome, tee and
connector. Connect the air dome
to the pump at the fuel pump in-
let.

CHRYSLER
Improves Fuel Economy

A damaged or distorted vent
reed on a Stromberg WWCS car-
buretor on a 1961 Newport can
affect fuel economy. In checking
a mileage complaint on this mod-
el, examine the valve seat on the
carburetor for roughness or un-
evenness that might prevent prop-
er sealing of the rubber valve at
wide open throttle. Adjustment
of this valve should be made after
the pump travel setting.

To make the adjustment, set
the idle speed screw to curb idle,
hold the throttle in the closed po-
sition, and the choke wide open.
Now measure the opening of the
bowl vent valve, at the center of
[continued on pace 72

I, September 2961

.What Caused This?-

This rear brake drum was re-
moved for a brake reline job.
Before it was taken ofif, there
was no indication that other
than a simple reline was re-
quired. However, when the
drum -was mounted on the lathe
and a cut taken, the low area
on the drum, indicated by the
arrow, showed up. The other
rear drum wobbled so badly on
the lathe no attempt was made
to turn it down. Do you know
what caused this? A clue can be
seen in the picture and the
complete answer is on page 156.

Factory Service Slants

continued from page 71

the hole, with the rubber valve
hanging free. The specified open-
ing is .062 to .094 in. If an adjust-
ment is required bend the bowl
vent lever to obtain the proper
opening.

CORVAIR
Prevents Thermostat Leak

Improper installation of the
thermostat rod swivel, at both the
left and right damper door, can
cause a bind at the thermostat
stem. This could result in leakage
and failure of the thermostat.

The pin portion of the swivel,
which goes through the door
bracket, must always be inserted
from the inboard side of the
damper-door bracket. The pin
portion of the swivel will then
point outboard when it is in
place.

LINCOLN
Stop Oil Loss

Improper installation of the
dipstick on a I960 Continental
can result in a loss of automatic
transmission fluid through the
transmission vent.

The transmission is vented

through passages built into the
rear pump. The dipstick has a
seal at the filler tube. If oil is be-
ing lost from the bottom of the
rear pump, check to be sure the
dipstick is properly locked in
place. At road speeds, if the dip-
stick is not properly secured, fluid
can be forced out of the vent.

MERCURY
To Adjust Fast Idle

To adjust the fast idle on 292,
352 and 390 cu. in. engines of
1961 models, first bring the en-
gine up to normal operating tem-
perature. Then shut off the en-
gine and install a tachometer.

Set the fast-idle mechanism by
opening the throttle lever and
manually closing the choke plate.
Release the throttle with the
choke plate closed to hold the
fast-idle cam in the fast-idle posi-
tion. Now, without touching the
throttle lever, start the engine.
Engine speed should be 1,500 rpm
on engines with standard trans-
missions, and 1,700 rpm on those
with automatic transmissions.

If a speed adjustment is re-
quired, stop the engine and turn
the adjustment screw to obtain
the required increase or decrease
in speed. Repieat the procedure
^ recheck the x£sults.

Do not attempt to make a final

setting by turning the adjusting
screw while the engine is running
on fast idle.

COMET

Placing Rear Cam Bearing

Proper positioning of the rear
camshaft bearing is necessary to
supply an adequate oil flow to the
valve rocker shaft on 144 and 170
cu. in. engines.

If the bearing is not properly
placed, the hole in the bearing
will not line up with the oil pas-
sage in the block and the annular
groove in the rear journal of the
camshaft. Oil flow to the rocker
arm shaft would then be blocked
off or restricted depending on
how far the camshaft bearing was
out of position.

The correct location of the rear
camshaft bearing is determined by
measuring from the forward edge
of the bearing to the surface of
the cylinder block, on which the
camshaft thrust plate is mounted.
This distance should be 248^ in.,
plus or minus %4 in., to assure
an adequate supply of oil.

RAMBLER
Cuts Oil Loss

Breather pipe is marked
2^e in. from end, then cut
off at right angle as shown

On early production 6101 and
6110 series cars, the end of the
crankcase breather pipe is cut at a
45 deg. angle. During prolonged
high-speed driving, some oil may
be lost through the breather pipe,
due to the vacuum effect caused
by air passing the angled cut on
the end of the pipe. The condi-
tion can be easily corrected by
cutting off the end of the pipe at
. a n'g hr angle.

[gontinued on paok'TB

>^OT OR^ Sepiembtr IIH

BCA's roll smoother because bearing

surfaces are smoother . . . controlled with

superprecise electronic instruments

The smallest irregularities on bearing ball surfaces can
cause vibration, internal friction, and wear. That's why
BCA includes an extra-careful inspection for surface
roughness and waviness as part of quality control.

These irregularities are so small that they have little or no
effect on dimensional trueness as measured to the millionth
of an inch— but can result in shortened bearing life.

Electronic tracer instrumefits pfoduice this profile chart. Undtr extreme
magnification up to 50,OQO times, the variations atiove ancf t}«low the
nominal surface <a geometrically perfect boundary of separation) indicate
tilt degree of roughr>ess and waviness on a specific bearing t>all surface.

Therefore, special electronic instruments have been de-
veloped to measure surface irregularities. Stylus-type
tracers record them on profile curves (see illustration).

This is just one phase of quality control at BCA . • • one
reason why the complete line is relied on for smoother,
longer performance by so many automotive service tech-
nicians. Call your BCA bearing jobber for inunediate
delivery of the types and sizes you need.

BCA BALL BEARINGS

FEDERAL-MOGUL SERVICE
Division of f odoral-Mogul-Bowir Doarings, Inc. • Detroit 13, Michigan

MOTOR, September 1%1

"California*

NG TIRES

California, here we come! . . . with a $25,000,000
plant in Hanford, California that will add
tremendous capacity to Armstrong tire pro-
duction . . . that will enable Armstrong to meet
the constantly growing demand for tires with
patented Safety-Disc grip! This plant is proof,
in concrete and steel, that there's a big future
for you in the tire business with Armstrong,
the company that makes a profit promise to
its dealers and lives up to it!

GET THE FACTS
AND GROVIf IMf ITH

...the Tires
with the
patented
"pay-off"
features I

THE ARMSTRONG RUBBER COMPANY, HOME OFFICE, WEST HAVEN, CONNECTVCiV\-\
MOTOR, September 1961 '^

Factory Service Slants

continued from page 72

To make the correction, re-
move the breather tube and tap-
pet cover assembly. Mark the
pipe at a point 2^6 in. from its
extreme end, then cut off this
short piece at a right angle.

PONTIAC

Tracing Gear Noise

A diagnosis procedure can be
usedto determine whether a gear
"noise is coming If oni a ir^mmHiL
'or a rear unit on a 61-10 Hydra-
Ma tic. A defective planetory gear
set will be noisy under drive or
coast conditions, although the
noise may sound differently, but
will be relatively quiet when the
gears are floating with neither the
engine nor propeller shaft trying
to drive the other.

The planet carrier on the front
unit always turns at output shaft
speed. The front unit does not
drive the car in first speed and
any noise from a front unit will
vary directly with car speed and
not be affected by engine load.

The rear unit is the driving
unit in first speed and noise from
this planetory will sound differ-
ently under drive, float and coast
conditions. Low range is used on
this test to obtain the coast condi-
tion.

In second speed, the front unit
drives and the rear unit only
turns the driven torus in the emp-
ty fluid coupling. Conditions are
thus reversed and a gear noise
that varies with drive, float and
coast is coming from the front
unit.

TEMPEST

Corrects Gear Squeak

A squeak at the ball pivot on the
gearshift lever on a Tempest
equipped with synchromesh trans-
mission can quickly be eliminated
by applying lubricant. To do this,
insert a long spout oil can through
the rubber boot in the passenger
compartment and oil the surface of
the ball pivot.

CHEVROLET
Detects Body Leaks

BODY.

Shower head and flexible hose,
attached to % in. pipe, de-
livers spray for leak check

A low-cost spray stand, easily
assembled from standard parts,
makes the detection of water leaks
a simple, one-man operation.

A discarded flywheel or brake
drum acts as a base. A 2 in. nipple
is threaded into a i/^ in. pipe
flange which is welded to the base.
A tee with a suitable adapter for
connecting a hose is then thread-
ed to the nipple.

Two 3 ft. lengths of i^ in.
pipe, joined by a shut-off valve,
are connected to the top of the
tee. A shower head is attached to
a ^^ in. flexible gas pipe con-
nected to the upper end of the
top pij>e. Two ^^ in. hose clamps
are used to secure the shower
head to the pipe at the required
height.

After assembling, use a pressure
gauge to determine the shut-off
valve setting that will deliver the
20-25 lb. per sq. in. pressure re-
quired for testing. Mark this set-
ting on the stand.

Use a flashlight to check the in-
terior of the body while the spray
is directed from the outside. In

case a long soaking is required,
the repairman can do other work
while the spray is operating.

PONTIAC

Affixing Lettering

The individual letters for the
emblems on front fender and door
moldings on 1961 Bonneville
models are now available for re-
placement if required. New letters
can be affixed to the moldings by
Using twoT S&heslv^§ c5ntajned in
a package, part No. 540293. "^'

To install the letters, first clean
the bonding surfaces of the mold-
ing and the letters. Thoroughly
mix two parts of amber-colored
adhesive with three parts of alu-
minum-colored adhesive. Apply
the adhesive mixture to the bond-
ing surface of the letter and press
the letter in place on the molding.

The adhesive mixture is toxic
and should be kept off the skin.
Allow four hours curing time at a
room temperature of 72 deg., or
20 min. with 160 deg. forced air,
to allow the adhesive to set.

RAMBLER

Seat-Raising Kit

Front seats on Ramblers can be
raised approximately \i/g in., to
handle the special requirements
of individuals, by installing spacer
kits available for the purpose.
One spacer kit, part No. 4478081,
is required for a full-width seat.
Two kits can be used to raise a
pair of individual seats.

To install the kit remove the
front-seat assembly from the seat
adjuster slides and take the slides
off. Then install the front spacen,
214 in. long, between the seat ad-
juster and the floor, with the long
portion of the spacer to the front
of the car.

Install the rear spacers in the
same manner, but with the long
portion of the spacer to the rear.
Longer mounting bolts are in-
cluded in the kit to compensate
for thickness of the spacers.

MOTOR. September 1961

More and more dealers are earning
Tiore and more dollars with BRIGGS

Complete selection for ride protection

SHOCK ABSORBERS

the complete line-up
mal driving

Duty

M ADJUSTABLE
)uty

ABLE BRIGADIER
savy Duty

BRIGGS J-QI^hq

New oil-air rear suspensions
specially built for vehicles
carrying heavy loads.
The best you can sell for:

You need never miss
a single sale wltti

The Briggs Shock Absorber Co.
Cleveland, Ohio

, September Y961

'\'\

$10 for Your Ideas

Have you come across any Hmesaving short cuts or soluttons to
tough repair probtems? If you hove, and the idea is a good one,
MOTOR will pay you $10. If your idea needs on illustration, just en-
close a rough sketch in your letter. MOTOR'S artists will do o finished
drawing*

When your ideo applies fo one particular car moke, be sure to give
the make and model year of the cor^

Naturally Ideos whkh hove olreody been used or offered elsewhere
cannot be considered^

So grab a pencil ond [ot down your idea on your shop's letterhead
or billhead. Then mail it to ''Fix It'' Editor, MOTOR, 250 W. 55th Sit^
N. Y. 19, N. Y-

ffrtiXitoieaT^Reeiders Tell How To

Flk IT

Easier Lifter Removal

When removing hydraulic
valve lifters from an engine block,
it is often difficult to pull them
out past the varnish that builds
up around the lower portion of
the lifter body.

We have solved this by squirt-
ing lacquer thinner around the
lifter body and bore several times
while taking off the necessary
parts to remove the lifters. By the
time these parts have been re-
moved, the thinner will have dis-
solved the varnish. The lifters can
then be taken out with water
pump pliers or a magnet without
loss of time.

— NEAL GREBNAWAY

Greenaway*8 Service

Eastlake, Ohio

Replaces Starter Faster

When replacing starters on
1954 and later Ford and Mercury
V-8's, it is usually difficult to start
the top bolt into the bell hous-
ing.

For easier installation, extend
the thread on a 5/16 by U/^ in. cap
screw, which has the same thread
size as that in the bell housing,
all the way down to the bolt head.
Then install the bolt from the

rear through the bell housing un-
til the bolt head is tight agajnst
the housing. This can be done
easily with a i/^ in. universal sock-
et and long extension. A thread
length of about li^'in. will then
be exposed on the front of the
housing.

Now set the starter in place on
the car and install and tighten
the middle and bottom bolts. It is
now fairly easy to put a lock wash-
er and nut on the exposed stud,
and to tighten the nut in place.

—RONALD F. WEINERT

BiU'8 SheU Service

Glenview, 111.

Stops Oil Leak

Oil seepage past the valve cov-
ers sometimes occurs on 1960-61
Corvairs. The seepage can be
stopped by installing an easily
made reinforcement to spread the
load along the gasket area of the
cover.

To make the reinforcement, lay
a length of suitable strap iron on
one gasket area of the cover and
mark the locations of the bolt
holes. Then drill holes, the same
diameter as the bolt holes in the
cover, at the points marked on the
strap iron. Repeat for the other
three gasket lengths on the cover.

Install the reinforcements with
longer bolts. This method, which
can be used on any car with a
seepage problem, permanendy
stops oil loss.

—JOEL DAIZLK

Etacovits Chevrolet

Port Kent, Me

Easier Spring Installation

With section cut out, rocker
arm compresses valve spring
when the nut is tightened

Time can be saved when re-
placing a broken valve spring on
a Chevrolet V-8 engine, without
removing the cylinder head, by
using a discarded rocker arm. To
adapt the arm for the job, just
cut out, with an acetylene torch,
the part that contacts the top of
the valve stem.

To install the new spring, hold
the valve in its closed p>osition by
some suitable means, such as com-
pressed air or a rod. Slip the new
spring with its retainer into posi-
tion over the valve spring. Re-

fCONTINUED ON PACE 82

MOTOR, September 1961

Am
SERVfCt

Valve as new

as the tire...
vital to any fleet's

TIRE-LIFE

There are still a few dealers who do an incom-
plete job when they mount a tubeless tire.
They leave the old, used valve in!

This is bad business. The tubeless Snap-in
Valve is designed to safely last the life of one
dre! Rubber in a valve loses its original elas-
ticity reducing sealing effectivene^ at the rim
hole. Leaks are boimd to occur before any new

*What is the TIRE-LIFE EXTENSION plan?
Simply applying the three handy prac-
tices shown above. By using this plan
dealers benefit three ways: 1. Fewer
Road Hazard Warranty adjustment claims.
2. Additional new business in tires and
accessories. 3. More steady customers.

tire you guarantee rolls up its full built-in
mileage.

Customers learn fast. A TIRE-LIFE EXTENSION
policy, performed with quality Schrader prod-
ucts pa3rs of! in steady business. So always per-
form all 3 TIRE-LIFE EXTENSION practices. But,
start matching the new tires you sell with fresh
new Schrader Valves right now!

The full line of Tire-
Life Extension
Products are covered
In the bi|. new
Schrader Catalog. If
you haven't received
yours, write today.

A. SCHRADER'S SON - BROOKLYN 38, N. Y.

Diviiion of Scovill Monv/ocfuring Company, Inc.

FIRST NAME IN TiRE VALVES

FOR ORIGINAL EQUIPMENT AND REPLACEMENT

Made in America to American standards of quality by American eraftsxMft^
f OTOR, September 1961

-Getting the Business.

THERE*5 or LEAST ONE OF THESE
CLINKERS IN EVERY SHOP!

Fix It

continued from page 80

move the rocker arm by taking off
the adjusting nut and Install the
modified arm. As the adjusting
nut is tightened, the arm will
compress the spring so that the
locks can easily be installed.

, — HBIKB WAGNER

* Schoening and Huckle, Inc.

Appleton, Minn.

Eliminates Steering Squeak

A squeak in the steering col-
umn of a 1960 or 1961 Chrysler
can originate in the rubber-cov-
ered terminal on the horn bush-
ing. This bushing is located about
halfway down on the inside of
the column.

To eliminate the squeak, saw a
1 in. hole in the column 2^^ in.
below the screw hole for the horn
contact. Make sure the cancelling
fingers on the turn signal are on
the same side as the hole. The
horn wire and terminal will then
be on the side opposite the hole
so there will be no possibility of
sawing into the horn wire.

Now push the terminal in
against the steering-gear shaft and
wrap plastic tape around the
shaft and terminal by turning the

steering wheel. Then apply a
strip of plastic tape around the
column to complete the job.

—LLOYD E. CARTWRIGHT

Harmon Motor Saka

Ironton, Ohio

the opposite end of the tool, place
the nut against the flywheel stud.
With a % in. open-end wrench,
thread the nut off the stud on the
tool and on the flywheel stud to
install the nut.

— N. J. STOCKHAUSER

N.J. Stockhauaer Auto Repairing

Bamcvdd. N.Y.

Quiets Rocker Arms

When Falcon and Comet rock-
er arms get noisy the trouble is
usually caused by blockage of the
oil supply passage. We find that,
in many cases, the oil supply can
be restored by slightly loosening
the rear bolt that holds down the
rocker arm assembly. Then start
the engine.

Loosening this bolt jjermits oil
pressure to break through the dirt
and carbon that forms in this part
of the oil passage. When the oil
supply to the rocker arms is re-
stored, tighten the bolt, readjust
the tappets, install the cover and
the job is done. This saves the
time required to disassemble the
rocker arm shaft completely.

—HARRY K. SCHAEPBR

S and C Motors

San Francisco, CaL

Cuts Flywheel Job Time Simple Transmission Support

To remove and replace a fly-
wheel without dropping the oil
pan on a 1958 Plymouth V-8 with
PowerFlite, first take out the
transmission. With the plate un-
der the flywheel removed, the
nuts can be taken off the studs on
the flywheel with a ^ in. open-
end wrench. Then remove the fly-
wheel.

However, there is not enough
room to install the nuts on the
studs by hand when the flywheel
is installed. To overcome this dif-
ficulty make a tool by drilling a
Yg in. hole near one end of a 12
in. length of i/^ by 1 in. flat stock.
Thread the hole with a 7/16-20 tap.

Now screw a bolt into the hole
until the threads on the bolt pro-
ject 3/16 in. beyond the surface of
the flat stock. Saw off the head
end of the bolt flush with the oth-
er side of the flat stock to leave a
short stud. Center-punch the stud
to keep it from turning.

Now install a flywheel-retaining
nut on the stud and, by holding

-J

Pipe support for automa-
tic transmission is held in
place by offset adapters

A Jength of pipe, with a sim-
ple adapter inserted in each end,
can be used to support an auto-
matic transmission while the en-
gine is out of the car for overhaul
or replacement. With the trans-
mission supported in this way, the
[continued on page 84

^-p

>\OTO^,^^veaA^r 1961

.a better plan from the dealer's standpoint

says J. E. PeAGLER,

Dodge dealer. Phoenix, Ariz.

"While previously managing two other car agencie
I decided to switch to the Commercial Credit Pla
So, when I opened my own business, naturally
never considered any other plan. It's a better pli
from the dealer's standpoint. Commercial Credit
methods of clearing credit minimize the dealei
potential loss in repossessions. And in our high
competitive market, this is especially importau
Commercial Credit's nationwide offices are impa
tant to the service of our customers, since many
them are wintering here from other states. To real
cash in on financing's profit potential^ we have o3
man, who specializes in closing time sales."

Fix It

-BODY TIPS-

continued from page 82

car can easily be moved, if neces-
sary.

The support is made from a i/^
in. pipe, 26 in. long. The adapters
are formed from 5/16 in. cold-
rolled rod by making two right-
angle offsets. The bottom offsets
are inserted in the pipe; the top
offsets fit into the holes in the
sides of the frame.

Different size adapters can
quickly be made, if necessary to
accommodate the different cars. On
Dodge, for example, the vertical
part of the adapter is 3 in. long.
The top offset, which fits into the
hole in the frame, is li/^ in. The
bottom offset, inserted into the
pipe, is 6 in. long. This length
permits an adjustment to be made
for a number of frame widths.

— ROCCO DB SANTO

Wajme Motor Sales

Newark, N. Y.

Removes Rear Wheel
Oil Seals

I have found a much faster and
easier way to remove the inner oil
seal from the rear-axle housing
on Chrysler Corp. cars.

After the drum, backing plate
and axle have been removed, re-
install the axle nut on the axle.
Then insert the axle in the hous-
ing until the nut is behind the
seal and pull the seal out.

—STANLEY H. TSUJI

Atlaa Bonded Brakes of Hawaii, Inc.

Honolulu, Hawaii

Licks Suspension Leaks

On some air-suspension cars,
when a rear bellows ruptures, the
car comes down suddenly and
puts a strain on the dome mount-
ing bolts which are spot- welded to
the top of the dome. This can
cause a leak at the bolts which is
difficult to detect.

To make certain there are no
leaks at these points and to pre-
vent a comeback, install a cold
patch on the inside of the dome
under each bolt before installing
the new bellows.

—RUDY ZBLLBR

Hamilton Motor Products, Ltd.

Hamilton, Ont.. Canada

MOTOR will pay you $10 for each usable
timesaving short cut from the body man

Speeds Glass Removal

Wedge, operated by air tool,
forces up glass by means of piv-
o^ resting on lips of channel
-^.. "»•

A wedge tool, inserted in the
chuck of a power cutting tool, can
be used to remove a broken glass
from its channel.

A suitable wedge is easily made
from a shift lever from a 1953-54
Chevrolet or a similar piece of
steel. Grind one end to fit the air
tool, and the sides to a width that
will fit inside the glass channel.
Taper the other end so it will slip
under the glass. Then weld to the
underside of the tool a piece of
steel rod long enough to rest
across the two lips of the channel.
This acts as a pivot when exerting
force against the glass.

To remove the glass, insert the
tapered end of the tool under the
glass and operate the air. The
pivot permits an upward force to
be exerted against the glass while
the wedge is working. The tool
should be used only to remove
broken glass, and goggles should
be used.

—LESLIE LOCKLIN

Locklin's Body Shop

Gottvorneur, N. Y.

Installs T Bolts

Some cars have T bolts in the
clips of the moldings around the
front and rear glass. These bolts
are usually hard to install after a
glass change because of the sealer.
A small screwdriver, with a shank
slightly wider in diameter ^han
the threads "on the T bolt, can be
used to install the T bolts and
moldings easily.

To adapt the screwdriver, grind
the blade off it and drill and tap
a hole in the shank to the same
thread size as that in the T bolts.
Then, to install the T bolts, shove
the shank of the screwdriver, from
inside the car, through the hole"^
to the outside. Now screw the
screwdriver shank to the T bolt
thread, pull the T bolt through,
and start a nut on the T bolt. Con-
tinue around the glass until all
the T bolts are inserted, then
tighten them in place.

—WILLIS L BULTER

Niffgles Pontiac Co.

Mt. Vernon. Ohio

How Would YOU Fix It?

A chance to test your skill as a troubleshooter

► Knowledge of what is new and
different on late models can save
hours in tracking down causes of
trouble. For instance, on a 1961
Lincoln, the owner reported that
engine performance at high
speeds was poor, with power out-
put below normal. The routine
check of compression, ignition

and carburetion was made and
all were found to be up to par.

The only clue the repairman
had was that the idle and low-
speed operation were normal.
However, he also knew what was
different on this model. How
would you have tackled the prob-
lem? Answer is on page 218.

MOTOR, September 1961

They dont
sludge or
corrode

U*$. Pat. No. 2.789.372

AMERICAN HAMMEBED

Stainless steel oil rings

IS IT LEGAL?

By Arthur L. Reuter of the Neiu York Ba

Buys Dealership, Discovers
Profits Misrepresented

There appeared in the Central-
town Gazette the following adver-
tisement: "Dasher dealership for
sale; owner's health forces sale of
highly profitable business. Last
year's profit over |20,000. Oppor-
tunity of lifetime; terms arranged."

Leverett Birdsong had some cap-
ital but was without experience in
the automobile business. He was
interested in the advertisement and
inspected Julius Cliffey's Dasher
salesroom.

Cliffey assured him there would
be no trouble in getting the Dasher
franchise transferred. Birdsong and
Cliffey went to Metropolis City to
see the zone manager of the Dasher
company. The manager laid down
some conditions for the franchise
transfer which Birdsong felt he
could easily meet and the next day
Birdsong and Cliffey entered into
a written contract for the sale of
the dealership.

The price was $40,000, although
Cliffey's whole inventory was
valued at only $20,000. In spite of
the fact that the contract did not
mention it, both understood the
difference in price was the value
of the Dasher franchise.

A few days after the sale took
place, the Dasher company advised
Cliffey they would not approve the
transfer of the franchise to an in-
experienced person and suggested
that Cliffey retain an interest in
the business and continue his ac-
tivity as a condition of Dasher's ap-
proval.

Cliffey told the news to Birdsong
and in order to appease the fac-
tory, both made a written partner-
ship agreement and notified Dash-
er. Although the partnership agree-
ment was a sham, Dasher accepted
it as genuine and considered a
transfer of the franchise to the new
company.

Approval came in several weeks.
7/7 the meantime, Birdsong, now in

charge of the business, found out
that the previous year's profits were
only half as much as Cliffey had
represented them to be. However,
not wanting to upset the arrange-
ment with the factory, he kept si-
lent.

Within a few months it was ap-
parent to Birdsong that the busi-
ness was not a money-maker with
an inexperienced man at the helm.
When Cliffey refused to take the
business back, Birdsong sued him
for damages.

"Cliffey advertised that the busi-
ness had earned $20,000 the previ-
ous year and I relied on his word
only to find that last year's profits
were just $10,000," Birdsong com-
plained.

Courses of Action

But Judge Honest said Cliffey
did not have to pay and dismissed
the case.

The judge said, "When Birdsong
learned the truth about the com-
pany's previous profits, he had two
possible courses of action: He
could abide by the contract and
condone the deceit or he could act
with reasonable promptness to re-
pudiate and seek to recall the trans-
action. By retaining and operating
the business then, he made an elec-
tion to abide by the contract, so far
as that misrepresentation is con-
cerned.

"As far as the fraudulently in-
duced Dasher franchise is con-
cerned, he has no claim either.
True, that franchise is invalid and
also true, part of the purchase price
was to pay for that franchise. But
Birdsong accepted the fraudulent-
ly induced franchise as fulfilling
the consideration of the contract
and he helped in the fraud by par-

ticipating in the sham partnership
agreement.

"By his acts and conduct he has
waived any right of damages."

Based on case reported In 330 S.W. 2d at pa«e
42 (Ky.) "^^

Customer Sues Dealer
On Series Mix-Up

Albert Hudson maintained a
used car department in connection
with his Planet dealership. The
secondhand vehicles were displayed
on a lot adjoining the Planet sales-
room.

One day Walter Wilkins visited
the lot and showed interest in a
1958 Planet. He examined it. lis-
tened to the engine and drove it
around the block.

"Just on:: thing I want to be sure
of," Wilkins observed when he got
back. "Is this a 'Series 30' or a 'Se-
ries 40' Planet?"

"It's a 'Series 40'," Albert stated.

The order was written up and
the sale consummated. All went
well until Walter found out his
Planet was a "Series 30" and not a
"Series 40." The former was a low-
er-priced model.

Enraged, Walter sued Albert for
$400, the difference in market value
between a "Series 40" and a "Series
30" Planet for the year of manu-
facture.

Albert defended on the ground
of good faith and mistake.

"Actually," the dealer said, "I
didn't know what series the car
was. For all I knew it was a '40.' I
thought it might have been, so I
said so."

Unintended Mistake

Judge Shrewd decided that Wal-
ter was entitled to his damages.
"It is no defense to a dealer to say
[continued on pace 208

MOTOR, September l^^^

GEARED FOR HIGHER clutch sales

I 1.

rrifra/(p\HEHu^

PROFIT ENGINEERING plan

"Profit Engineering" assures complete cus-
tomer satisfaction, eliminates costly come-
backs. Get your share of the fast-growing
clutch market with ACCURATE-ReNu's
**Profit Engineering" Plan.

^^961, ACCURATE.R«Nu Div.

^OTOR, September 1961

ACCURATE-ReNu "Product Engineering" gives you . . ,

Precision machined self-aligning pointed hub splines for
fast, easy installation.

Matched and mated clutch sets . . . tested together for
perfect service.

Clutches precision tooled and tested to meet highest
quality standards.

Pressure assemblies* that feature more NEW parts . . .
pressure springs. . . heavy-duty rivets . . . fulcrum rings
. . . retainer clips and diaphragms.

ALL parts rust-proofed to stay factory bright in storage.

•Precision remanufactured to the high standard of ACCURATE-ReNu quality.

ccurate

ReHu\

ACCURATE-ReNu

Clutch Division, 168 North Michl^a^ ^Nj^T\\x^,^\v\^?i%^ VA^v^^>5

BENDIX HYDRAULIC
BRAKE PARTS

a complete line... quality controlled
from raw materialto package

THEY'LL HELP MAKE YOU A BRAKE RESTORATION
SPECIALIST. Now, you can answer aU of your customers' needs
for Hydraulic Brake Parts with the complete Bendix Automotive
Service line. You get master cylinders, wheel cylinders, repair kits,
stoplight switches, and hoses— and every item is of the same original
equipment quality that has made Bendix Brake Headquarters of the
World.

Join the growing list of leading brake servicemen and jobbers now
stocking and installing these parts, along with other Bendix Brake
Restoration material: New-Lined Brake Shoes, Heavy-Duty and
Super Heavy-Duty Brake Fluid, Power Brake Installation Kits,
X-Change Units, Repair Kits, and Service Parts.

Ask your Bendix Distributor how you can participate in the d3mamic
new Bendix Brake Restoration Program. It's easy to get the specialized
training and sales aids which will qualify you as the "Brake Restora-
tion Specialist" in your community.

BENDIX AUTOMOTIVE SERVICE

SOUTH BEND, IND.

New-Lined Brake Shoes

Hydraulic Brake Ruid

Power Brake X-Change Units

Power Brake Repair Kits
and Service Parts

•Fuel Metering •Brake Restoration •Power Hydraulics •Electronic Devices •Starter, Electrical and Ignition •Chemical S^^l^^^^

News for Jobber^

Speakers' Bureau
For lASI Show

A Speakers* Bureau now being
formed by the Joint Operating
Committee of next year's Interna-
tional Automotive Industries Show
at Chicago will work throughout
Wisconsin, Illinois, Michigan, In-
diana and Iowa to draw attention
to this automotive exhibit.

Volunteers for speaking engage-
ments already include secretaries
of the five state wholesaler associ-
ations. They will have the help of
a glass-rfide presentation developed
by the Joint Operating Committee.

An outstanding feature of the
Chicago show, to be held Feb. 28-
March 3, will be "Fleet Day.** This
will occur on March 2.

Chairman Is Named
For Pacific Show

Orval L. Butler, Stevens Corp.,
Portland, Ore., has been named
chairman of the show committee
for the Pacific Automotive Show,
to be held at the Memorial Coli-
seum. Portland. March 21-25, 1962.

Robert E. Burns, Burns Bros.
Tire and Supply Co., Portland, is
chairman of the credentials com-
mittee. C. J. Gates, Wolf Supply
Co., Vancouver, Wash., heads the
Floor Committee.

The show will be marked by
three trade designations. Groups
will be formed by jobbers in the
13-state area to visit the show.

Three consecutive morning con-

vention sessions have been sched-
uled for the first three days.

The show will be open to all au-
tomotive trades after 6 P. M., March
23, all day and evening March 24
and all day March 25.

The first three days and the third
day up till 6 P. M. will be open
only to sponsoring wholesalers and
exhibiting manufacturers.

ASIA Issues Extra
Member Directory

In its first supplement to its
membership directory, the Auto-
motive Service Industry Assn. in-
cludes 382 names. These new mem-
bers all were accepted within the
last year.

New wholesaler members num-
ber 305, manufacturers 45, ware-
house distributors 22 and rebuild-
ers 10.

Besides these U. S. members, the
supplement lists 285 associate Ca-
nadian members. These associates
came into the group as a result of
the affiliation of the Canadian Au-
tomotive Wholesalers and Manu-
facturers Assn. with ASIA on July 1.

Pump Rebuilders
Attend Clinic

A three-day technical clinic at
Evansville, Ind., last month was at-
tended by members of the Institute
of Water Pump Rebuilders Div. of
the Automotive Parts Rebuilders
Assn. Host was the Master Parts
Div., Airtex Products.

Computer to Schedid^
AWDA Conference^

A Remington-Rand Univ#
be used this year to schedid^
ferences between top mana^
personnel of distributors andl
ufacturers at the annual altt
tioii of the Automotive WardSi
Distributors Assn., to be hdjd
Kansas City Oct. 30-Nov. 1.

A press conference will be I
by Robert Weber, preside!^
Oct. 1. That evening the aw
and presentation dinner ySL
held. As usual the dinner higiii
will be selection of the Autoiin
Man of the Year.

AAR Issues Pamphkt
On Commissions

An article, which is to be isi
later as a pamphlet and enti
"Mr. Manufacturer, Are CoflU
sion Rates to Your Represenut
Adequate?" has been approved
inclusion in the Automotive-A
iated Representatives' membcn
roster for 1962.

The committee which authc
the article consisted of Jack D«
San Francisco, Sam Dennis, I
sas City, and W. L. Wilson of]
ton, who had the assistance of
Frank Russell, 1956 AAR
dent.

Copies of the pamphlet wiD
supplied by AAR. The addiCs
17 West 60th Street, New Yoik
N. Y.

Dismissal Asked

Dismissal of the Federal Tt
Commission charge of making \
advertising claims for its "Lifct
Charge" battery additive has I
asked by Magnaflo Co., Inc, V
ren, Ohio.

In its answer to the compl
the company explains that
present management did not <
trol the firm at the time the allc
false claims were made. It also
[continued on paci

MOTOR. September

>R, September 1961

News for Jobbers

continued from pagCLOQ

fends its use of the trademark
"Lifetime Charge," denying that
these words imply that the product
will keep a battery charged for life.

Must Label Used Oil

Evans G. Graham, trading as
Graham-Penn Oil Co., Houston,
has signed a stipulation with the
Federal Trade Commission to dis-
close that his Texas State oil is
wholly or partly composed of used
oil. This disclosure must be made
in advertising and in a conspicuous
statement on containers.

Royal Manufacturing Co., trad-
ing as Tulsa Refined Oil Co., and
its oflScers, Tulsa, Okla., have
signed a similar stipulation with
regard to its Mo-Power oil.

ASIA, Boosters
Affiliate

The Automotive Service Industry
Assn. and Automotive Booster
Clubs International, Inc., have af-
filiated. The joint announcement
of the two groups emphasizes that
the move was taken to "strengthen
the industry through mutual sup-
port of nationwide programs." The
autonomy of the associations is not
affected.

Ford Changes Motorcraf t
Name to Autolite

Autolite replaces Motorcraft as
the name of Ford Motor Co.'s new
replacement parts marketing divi-
sion. The decision to change the
division title was based on greater
public awareness of the Autolite
name.

The Autolite Div., composed of
separate sales departments, is re-
sponsible for marketing Ford prod-
ucts in the after-market and as
original equipment to manufac-
turers.

AERA Accepts 17

Seventeen new members have
been accepted by the Automotive
Engine Rebuilders Assn. since the
last report made in June.

Of this number, 11 are active

and six associate members. One of
the new active members is from
£1 S alva do r, C> A^. and anoth e r
from Canada. Among the new as-
sociate members is an Indian firm
from Ahmedabad, India.

Honored by ASIA

In recognition of "exemplary
and enduring service" to the in-
dustry, the Arrow Armatures Co.
has received the Distinguished Ser-
vice Award of the Automotive Ser-
vice Industry Assn.

Double Plant Size

Although it was dedicated only
three months ago, the new Cozad,
Neb., plant of the Monroe Arno
Equipment Co. will be expanded to
twice its original size. Additions are
also being made to the Hartwell,
Ga. plant. The work will cost
$1,500,000.

Buys Canadian Firm

The Regent Equipment Manu-
facturing Co., Ltd., of RexdaJe.
Ont,, Canada, has been purchasd

ADJUSTS AUTOMATICALLY to any

load . , , a true progressive-type spring
that msures maKimum stabdity. safety

and comfort.

WON'T BOTTOM under extreme over-
loads.

DOESN'T RAISE REAR END or inter-
fere with normal ride when unloaded.

NOT AN AIR BAG, spacer or any other
gadget, but a completely new concept
in overload design.

RIDES QUIET . . . needs no lubrication.

PROVEN IN USE. thoroughly tested
and backed by over 40 years of MOOS
spring- su spensior* leadership,

LONG LIFE because irs mad« of
natural live rubber.

QUICKLY INSTALLED with a single
wrench.

COSTS LESS than ordinary overload
springs ... yet you get full mark-up!

JUST 12 NUMBERS cover most
passenger cars, station wagons and
light trucks.

MOOG Hollow-Rubber Helper Spring

MOOG MEANS MORE UNDER-CAR BUSINESSI

>\OTOR, September 1961

rquette Corp. The Cana-
will continue to operate
present name. Ralph
)rmer president, now be-
?cutive \'ice presidnt.

Third Expansion

ducts Manufacturing Co.
n ground for the third

of its Skokie, 111., plant,
ing to this location five

The new addition will
irgely for packaging and

Jobber Doings

Motor Supply Co., Savannah
parts distributor owned by Hast-
ings Manufacturing Co., has been
sold to American Parts Co., a divi-
sion of Gulf and Western Indus-
tries, Inc.

Martin Wilson Bros. Pty. Ltd.,
Brisbane and Townsville, Austra-
lia, is celebrating 50 years as a dis-
tributor of automotive parts and
equipment. Alexander Leigh Mar-
tin Wilson and Allan Martin Wil-

s'the ride... loaded or unloaded

For the ride of your life, try a set on your
own car or truck! Discover what this revo-
lutionary new concept in overload design
means to riding comfort and safety. Order
a trial stock with attention-getting
3-dimensional wall and counter display
from your MOOG jobber or distributor. Or
write for free catalog to MOOG INDUSTRIES,
Inc., 6565 Wells Ave., St. Louis 33, Mo.

SATISFACTION GIMRMTEED OR YOUR MONEY BACNI

// you or your customers
are not completely
satisfied that this
amazing new spring is
everything we say it is,
MOOG INDUSTRIES,
Inc. will refund your
purchase price.

UNDER-CAR PARTS

son, the brothers who founded the
company, are still active in its af-
fairs.

F. H. Harris is setting up his own
battery and engine parts whole-
saling firm at Memphis, Tenn. He
resigned recently as vice president
5f sales. Engine Parts Div., Gould-
National Batteries, Inc. '

A new warehouse at Bristol, Va.-
Tenn., has been opened by the
Asco Warehouse Co., based at Blue-
field, W. Va. Both warehouses will
be managed by Frank McKenzie
Management Associates.

Manufacturers Personnel

A. B. McKee to manager. Filter
Sales, Walker Marketing Corp.

Phillip J. Costello to sales
manager. Replacement Div., Mc-
Quay Norris Manufacturing Co.

R. B. Miller to general sales
manager, Chicago Pneumatic Tool
Co.

John Bury to assistant general
sales manager, After-Market Div.,
Purolator Products, Inc.

John R. Church to director of
distribution and marketing, AC
Spark Plug Div.

Vincent L. Benton to automo-
tive distributor sales manager,
Thermoid Div., H. K. Porter Co.

Joseph A. Conlon to vice presi-
dent, sales. Rubber Products Div.,
Dayco Corp.

Samuel J. Roumeles to vice
president— sales. Automotive Div.,
Casco Products Corp.

Harry L. Swan to advertising
manager, Autolite Div., Ford Motor
Co.

L, September 1961

^"S

PRECISION AT WORK...BUILDING PROFII

A $3,800 EXTRA PROFIT CAN BE YOURS ANNU-
ALLY ... doing just 2 jobs a day with the famous
Alemite "On-the-Car" Wheel Balancer! In a little
over a month, your new balancer pays for itself —
completely. What's more, balancing service uncovers
related TBA sales that give your profits an additional
boost. Even with the barest minimum of 3 jobs per

week, a clear profit of well over $800 is yours
ally. And you save money, too! The Alemite
Balancer is complete! No extra attachment t
—and it never becomes obsolete!

Compare Alemite with all others ...see hoi
can be dollars ahead in profits • • . with equif
bom the leader in Automotive Service Equipi

MOVES ANYWHERE- WORKS ANYWHERE! Alemite ''Onthe.Car'' Wheel Balancer is easily operated, self-conti
precision built. Exclusive hand strobe light and pickup gives accurate meter reading indoors or outdoors— proves to
customer the need for a balancing job— shows him the perfect results when the job is completed. Gives both up-and-
and side-to-side correction!

MOTOR, September

OWARD $3,102 OF EXTRA PROFITI

's profit doing only one aligning job a
lite Cross-Sight Wheel Aligner needs no
;, costly pit or ramp installation. Works
:ar is— inside or out— whether on a level

ww^tr fe^v-^^L

hi^LlV

^^^■^S

Lk^^^^^^^9

D LUBRICATION JOBS PAY OFF I

alized Hand Guns help you get the right
le right spot. You do a better job, your
more satisfied, you save time on wheel
steering gear, other specialized points!

ALEMITE

STEUIIIRT-UlflRnER i

CORPORATION _j

ISO Dhfertey Parkway^ Chicago 14, Illinois

swart-Warner Corporation of Canaddi Ltd.
rio

sptember 1961

CASH IN ON FAST LUBC SCRVICCI If your lube bay
is just an ordinary low-profit area, turn it into a gold mine
with Alemite Strato-Line Lubrication Equipment You save
time and labor costs • • • get faster turnover . • . because no
other pumps give you such instant power^with no time lag
—every time the gun hits the fitting.

Send for a free, tact-filled booklet telling
the whole, big-profit story of Alemite
Equipment. Indicate which specific
products you are most interested In.

L^-

WHEEL BALANCER D AutoiTK>tive Lifts D Strato-Line Lubrica-
tion Equipment D Wheel Aligner D

Mame.

Address^

City..

.zone.

.State.

Top, bottom, sides . . .

IM^^iM

areas worked easily

Jtll l^Q"^* ®T®
"^ positioning

stand

CASTER ASSEMBLY OPTIONAL

POSITIONING
STAND
OTG No. 1700

ENGINE WORK DONE FASTER,
SAFER, EASIER, FOR BETTER
OVERALL SHOP PROFITS

New OTC engine positioning stand
is fast and safe to operate— allows
mechanic to easily rotate engines
through a full 360^

A self-locking matched worm-and-
gear set, with 8" crank, allows engine
to be locked in any position . E ngines
are mounted on stand by means of
an adapter bracket which is bolted
to stand and engine.

Model No. 1700 weighs only 136 lbs.,
handles engines weighing up to 1200
lbs. Stand can be bolted to floor, or
made mobile with optional caster
assembly.

Here is a valuable piece of eqmpment
which speeds up engine service . . _
gives you added profit in time saved-

Contact your OTC distributor for more
information on this and other time-saving
OTC tools.

L*«^*»l

OWATONNA TOOL COMPANY

332 CEDAR STREET, OWATONNA, MINN., CABLE: TOOLCO

Things to Con

DEALEt CONVENnONS

Sept. 13 Vermont. Sfovre

Oct. 22-24 New York. Kiometho L

Oct. 22-24 New Jersey. Afkmtic G

Oct. 29-31 Florida. R. Louderdolt

Dec 4 Utah. Salt Lake City

Dec. 4-5 Minnesota. Minneopolis

Dec. 8-9 Montana, Billings

Feb. 3-7 National Automobile I
Aun.. Atlantic City

PARTS AND

SHO«l

Oct. 23-26

Dec. 9-11

Jon. 29-
Feb. I

Feb. 21-

Mar. 3
Mar. 22-25

Apr. 11-13

Apr. 12-14

Sept. 14-17

Oct. 12-13

Oct. 29-
Nov. I
Oct. 30-
Nov. 2

Nov. 8-10

Dec. 7-14

Feb. 26-27

May 20-23

June 29-
July I

Fleet Maintenance Eip
New York

Annual Auto Trim Slieii
Angeles

Automotive Acceiioriei
Manufacturers ol Amerii
Eiposition, Oiicogo
Intemofionol AutomoKvt
Industries Show. Chicog
Pacific Automotive Sliov
Portland. Ore.
Canadian Automotive
Service Show. Toronto
Notionol Truck, Troiltr
and Equipment Show. L
Angeles

Assn. of Diesel Speciotiili
ing. Minneapolis, Minn.
Western Engine Rebuild#
Convention. Palm Spring
Notional Lubricoting Gn
Institute Meeting. Heeih
Automotive Warehouie I
tors Assn. Convention, K
City. Mo.

Automotive Parti Rebeii
Assn. Convention, Los >
Automotive Electric A«
Annual Meeting. Chicoa
Automotive Service led
Assn. Convention, Chtcoi
Automotive Engine Rebe
Aun. Convention, Detro
IQO-Califomia, Son D»

May, 1962, Designate
Car Care Month

Good Car •Keeping Monti
year will be May, it is ann(
by Vernon G. Volland, ex<
director of the Good Car*K
Institute.

The early announcemer
made, it is explained, to
anyone, including auto
wholesalers and retailers, to
with the promotion next ye;

Supported by the whole
try, the Good Car* Keeping
tute seeks to promote hot
chanical and appearance n
nance. Information on how i
ticipate in Good Car*Ki
Month may be had from the
tute at 1711 Pratt Blvd., G
26, 111.

MOTOR, Septembe

ELL WEED before the Need

Ask your customers to buy now

You have no St. Bernard dog trained to deliver chains when
cars get stuck in snow. Advise your customers to buy chains
early and keep them in their cars ready for use when needed.
That saves them from getting stuck. So check your stock of
WEED V-BAR TIRE CHAINS, order sizes you need and recom-
mend them every time you put in winter grade oil or anti-
freeze. For use on regular or snow tires. Remember: every
sale you make early means a profit you won't lose later when
one storm may dean you out of chains. So, call your Weed
Chain distributor now!

American Chain & Cable Company, inc., York, Pa., Bridgeport, Conn
In Canada • Dominion Chain Company, Ltd., Niagara Falls, Ont.

^ In Business for Your Safety

OR, September 1961

V\.

Dealers Rush to GW Plan

Retailers in 11 states will be using
Iowa used car program by year's end

bv.*:<yIv'2N>^>-c^"-"

: fi«« n» T15V* ts^vfciti x.trim^ ^

1 1^

Booklet containing the
names of all dealers in
state who join the plan

Oefore the end of this month,
franchised car dealers in seven
states and one Canadian province
will be using the Guaranteed War-
ranty plan for used cars, originated
by the Iowa Automobile Dealers
Assn., of which Alfred W. Kahl is
executive vice president. Three
other states will start using the plan
in October, a fourth in December.
Two others have already approved
the plan.

This wide acceptance makes the
Iowa idea one of the most success-
ful used car warranties ever pro-
posed. Its success is all the more re-
markable because scores of car
dealers are still nursing the finan-
cial bruises suffered from the ser-
vice bonding schemes that a few
years ago boomed straight into
bankruptcy.

GW, as the Iowa plan is abbrevi-
ated, has the dual merit of pleasing
both dealer and buyer, because it
saves money for both. Its operation
is simplicity itself.

The car dealer, on selling a ve-
hicle he wishes to guarantee, hands
the purchaser a wallet-sized certifi-
cate that entitles the latter to a 15
per cent discount on all parts and
J^bor re9uired by tlie car for a full

year, regardless of mileage. The
certificate will be honored by any
other subscribing dealer in the
state of issue or any other where
the plan is in operation. The only
stipulation is that the work must
be paid for in cash.

Things Excluded

Warranty does not extend to ac-
cident or misuse of the vehicle or
to such routine service as lubrica-
tion, fuel, washing or polishing.

The GW plan, for reasons the
sponsors cannot fully understand,
has a tremendous appeal to used
car buyers. Many dealers who sub-
scribe to the plan give the buyers a
choice of guarantees, usually the
30-day 50-50 warranty as against
the GW. Up to 90 per cent of the
buyers choose GW.

Factors that decide the buyers
could be the lack of mileage limi-
tation in the GW plan, the ab-
sence of serious grounds for wran-
gling, as happens often under indi-
vidual warranties, and, finally, the
spread of buyers in wordly wisdom.
Normally intelligent people no
longer expect to get much for noth-
ing, at least when buying a used
car.

Along with the certificate, the

THIS CAR

ProtedMl for
One PULL YEAR by

A^Fm>VCO BY
IOWA AUTOMOBILE
DCALERS ASSOCIATION

rCAR MAKC

Aik For The GW Certificate

Adhesive tag which can
be attached to used car

Wallet-sized card giv<
buyer when he takes d
livery on a used vehic

buyer gets a booklet cent;
the names of all the franchia
dealers in the state that subsa
the plan. If he is going to tra\
may obtain similar lists from
where GW is in effect.

From the car dealer's stand]
the plan has any number c
vantages. First, and most ii
tant, no fund is involved, wi
its attendant worries. Next
plan does not really have
sold, because the buyer is ask«
no money; he gets it for nothi

Good Sales Tool

GW is every bit as effeci
sales tool as any of the unlain
bonding schemes that becai
popular. If the dealer wishi
may tag the cars in which Y
confidence, or he may kee]
fact to himself and toss in th<
as a decisive factor when the
ment over the trade-in alio
gets down to the last few d
In any case, he alone decides
cars to put under the H'a;
plan.

When the GW tag is plac

used cars as they are disp

good salesmen are often able

[continued on PA(

MOTOR, Sepiembc

For any engine (including aluminum)
Allied gives you the right insert!

# No matter what the original equipment
material in valve seat inserts. Allied has a
match. That includes the brand-new chrome
nickel inserts, developed for aluminum en-^
gines • . • as well as chrome cobalt, chrome
molybdenum and molybdenum alloy.

Equally important. Allied spells out the
recommended insert for you, engine by en-
gine, in the industry's simplest . . . yet most
complete catalog. And alternate materials
are shown as well.

For your additional convenience, Allied
color codes each insert to indicate the mate^
rial • • • as well as marking each individual
insert package with the proper part number.

NEW! Allied also has
a brand-new line of cast iron
inserts to give you an alterna-
tive on economical replace-
ment Jobs. Like the alloy In-
serts, these are individually
cast to produce perfect grain
structure, which pays a divi-
dend of better fit and longer,
better service.

ALLIED AUTOMOTIVE PARTS COMPANY
INDIANAPOLIS 7, INDIANA

OTOR, September 1961

^'^

Prices on 1961 Passenger Cars

FACTORY DEUVERED PRICES AND BODY STYLES

BmI7. Mak*
and Madal

U.QA.

NA
NA
NA
NA
NA
NA
NA

43
43
43
43
43
43
43

43
43
43

Std
Std
Std

Std
Std

Std
Std
Std
Std
Std
Std
Std
Std
Std

Std

Std
Std

33
33
33
33

NA
NA
NA
NA
NA
NA
NA
NA

43
43
43
43
43
43
43

43
43
43
43
43
43

43
43
43
43
43
43
43

\6l

1 i

i4«

1 -*s

BMly. Make
and M«del

2964
3012
3025
31(H
3152
3442
3511
3822

3218
3303
3367

4123
4175
42ni
4592
47">4
4S71

5411
58 n

2011
2006
2323
2366
2282

2007
2069
2382
2154
2181
2466

2410
2449
2815
2530
2578
2607
2906
3011
2715
2737
2796
2988

2966
3032
3110
3252
3294
3409

1912
1074
2225
2268
2160

2377
2431

2492
2546

2652
2706
2713
2778
2713
2063

44
44
44
44
44
44
44
44

44
44
44

Std
Std
Std
Std
Std
Std

Std
Std

NA
NA
NA
NA
NA

41
41
41
41
41
41

43
43
43
43
43
43
43
43
43
43
43
43

43
43
43
43
43
43

NA
NA
NA
NA
NA

43
43

43
43
43
43
43
43

1 108
108
108
108
108
108
108
108

108
lOS
108

Std
Std
Std
Std
Std
Std

Std
Std

NA
NA
NA
NA
NA

73
73
73
73
73
73

77
77
77
77
77
77
77
77
77
77
77
77

77
77
77
77
77
77

NA
NA
NA
NA

82
82

82
S2
82
82

100
100
100
100
100
100
100
100

100
100
100

100
100
100
100
100
100

100
100

59
59
59
59

50
50
59
59

59
59

59
59
59
59
59
59
59
59
50
59
59
59

59
59
59
59
50
59

54
54
54
54
54

58
58

58
58
58

1
1

BUICK

SpecUl
Sedan 2d (Std.)

112

2300
2384
2876
2732
2519
2811
2591

2993
3107
3152
3228
3382
3623
3730

3447
3515
3620

3825
3818
3932

4350
4192

4892
5080
5080
5252
5498
5455
5498
5498
6477

6233

9533
9748

2542

2896
2896
3004

1920
1974
2206

1985
2fa9
2331
2301
2201

2337
2301
2282
2369
2423
2760
2863

2491
2545
2596
2661
2854
2957

2643
2697
2704
2769
2954
2996
3099

3034

86 66
86 66

378 189

;;78 189

37.S 189
378 . 189
378 ; 189
378 1 189
378 ' 189

CHRYSLER

Newport
Sedan 4d

122
122
122
122
122
122
122
122

122
122
122

126
126
126
126
126
126

126
126

114
114

109H
114

106H
106H

mH
mH
mH

106H

118
118
118
118
118
118
118
118
118
118
118
118

122
122
122
122
122
122

109li

imi

I09H
109H
109H

119
119

110
110
UP
119
110
110

i»2 510" zr

Sedan 4d (cttd.)

112

Sedan 4d Highlander

102 5i(K^ s;

Stoti-vn W :..TOn rStd.)

Stotion WaROD 3 seat (Std.) ....
S<*dnn 44l (IVIuxe)

.. 112

... 112

112

86 66 - 74

HanItop2d

, 102 bV*" is

86 AA

74
74
74
74

90
99
99
09
99
99
99

09
99
99

09
09
00

09
99

Haidtop4d

1 102 ! 510^ S7

86
Srt
86

108
108
108
108
108
108
108

108
108
108

Std
Std
Std

Std
Std

Std
Std
Std
Std
Std
Std
Std
Std
Std

Std

Std
Std

64
64
64
64

NA
NA
NA
NA
NA
NA
NA
NA

75
75
75
75
75
75
75

75
75
75
75
75
75

76
75
75
75
75
75
75

66
66
66

90
90
90
90
90
90
90

90
90
90

90
90

Hardtop 4d Highlander

' 102 51»^ 22:

Station Wn'on Opliixe^

Cbnvertible

102 510" 227

Coupe 2d Skylark

.. 112

Town A Country Wagon 6p

Town A Country Wagon Op

Windsor
Sedan 4d

102 714^ 227

Sedan 2d

Sedan 4d

.. 123
123

430
430
430
430
430
430
430

430
430
430

430
430

474
474
474
474
474

Std

std

Std

std

Std
Std
Std

std

Std

std

Std
Std

Std
Std
Std
Std
Std

102

102
102
102

102
102

i 714' 27
510^ 27

Hardtop 2d

■;• 123

'..'. 123

123

: 123

...123

123
■;' 123
;.. 123

126
:' 126

:.: 126
::: 1^?

Hardtop 2d

510'|S7

Hardtop 4d. .

Hardtop 4d

510* 227

Convertible

Kstoto Wa^n ftp

Kstate Waf5on Dp

fnvieta

New Yorker
Sedan 4d

510" Sid

Hardtop 2d

SIO'. JW

Hardtop 4d

102 510^ M

Hardtop 2d. ...

Convertible

; 102 510^ M

Hardtop 4d

Convertible

F.lectra
Sedan 4d

Town A Country Wagon 6p

Town A Country Wagon Op

30lHj
Hardtop 2d

! 102 ■ 714^ iW
1 102 : 714^ M

' 102 510^ itd

Hardtop 2d

Hardtop 4d

RIectre 225

Hardtop 4d

Convertible

CADILLAC

Convertible.

1 102 SIO" M

COMET

Sedan 2d

NA i 172

Sedan 4d

74 j NA 1 172

Series 62

StaUon Wadon 2d

74 1 XA 1 172

Coupe

165
165
165
165
165
165
165
165
165

165

165
165

70
70
70
70

63
63
63

129
129
129
129
129
129
129
129
129

Station \Va'-on4d

Sedan 2d S-22

74
74

74
74
74
74
74
74

74
74
74
74
74
74
74
74
74
74
74
74

74
74
74
74
74
74

73
73
73
73
73

47
47

47
47
47
47
47

NA ■ IT!

Sedan, 6 Window .'..V.V.

•• 129'2

NA:I72

Sedan, 4 Window

Coupe De ViJIe

DODGE

Lancer
Sedan 2d 170

Sedan Dp VilK 6 Window

Convertible

... 129U

. . . 1 90 1 .»

Sedan l>e Ville. 4 Window

Town Sedan

.-. 129' 2
. . . IM>y<C

474 1 oia
474 1 Std

NA
NA
NA
NA
NA
NA

EWorado Biarrita

Senes60

SiMwiiil RMifln

... 1293 V

474
474

Std

Std
Std

22211
222«
222*
22-21

157
157
157
157
157
157
l.'>7

172

129 474

Sedan 4d 170

li2

IT*

8eri«i75

Sedan

Limousine

CHECKER

. .. 129^2
... 149H

... mH

i9n

StaUon Wa^on 6p 170

Sedan 4d 770

179
179

49
49
49
40

71
74
74

474
474

NA
NA
NA
NA
NA
NA
NA

Hardtop 2d 770

lii

Station Wagon 6p 770

Dart*
Sedan 2d Seneca

ifi

Iff"

Sedan 4d Seneca

Superba Sedan

StaUon Wai:on 6p Seneca

Marathon Sedan

.. 120

... 120

.. 120

.. 108
• . 106

Sedan 2d Pioneer

Superba StaUon Wa^on ..'.'.'.'..'.'.'.
Marathon Station Wagon

Sedan 4d Pioneer

Hardtop 2d Pioneer

Station Wagon 6p Pioneer . .

Station Wav>n 9p Pioneer

CHEVROLET *

Sedan 4d Phoenix 1

446^ ]wr

446-' l^
446 I'
44fi Ii'

44r 1^
Mr l^
44$* ]^
446* l«^

448^1 IS^

NA 1«
NA ^«
NA IC
NA 1«

NA I«3

271 W*

271 '\^
271 l«»

n i»J

271 1»^

271 m

271 Hfr
S7I \0

Hardtop 2d Phoenii

Corvair

Hardtop 4d Phoenix

Club Coupe— 500

ConverUble Phoenix

Sedan 4d-500

Polara

Sedan 4d

.Station Wai?on 500

.. 108
.. 108
■ • 108
.. 108
.. 108
.. 108

.. 119
119

Club Coupe -700

63 1 74
63 74
63 74
63 74
63 74

hardtop 2d

Sedan 4d-700

Hardtop 4d

StaUon Wagon 700

Cfn ertible

Club Coupe, Monsa-900

Sf Uion Wa^on 6p

Sedan 4d, MoMa-900

NA 157

317 199*
3J7 199*

Station Wagon 9p

Biscay ne

Fleetmastcr 2d

Fleetmaiitcr 4d

54
54
54
54
54
54
54

54
54
54
54
54
54

54
54
54
54
54
54
54

150

47
47
47
47
47
47
47

47
47
47
47
47
47

47
47
47
47
47
47
47

10?

FORD «

Falcon
Sedan 2d

Sedan. Utility 2d

.. 119

317
317
317
317
317

317
317
317
317
317
317

199*
199*
199*
199*
199*

199*
199*
190*
199*
199*
199*

199*
199*
199*
199*
199*
199*
199*

199

Sedan 2d

119

Sedan 4d

119

StaUon Wagon Brookwood 6p. .
StaUon Wagon Brookwood 9p. . .
Bel Air

. 119
.. 119

119

Sedan 4d

8edan2d

Station Waion 2d

Sedan 4d

119

Sttition Wa -on 4d

Hardtop 2d

119

Sedan 2d Futura

Hardtop 4d

.. 119

Fairlane V-8
Sedan 2d

StiUon Wagon Hiirkwood 6p. . . .
Stntion Wagon Kingswood 9p. . .
fmpala
<?edan2d

.. 119
.. 119

119

Sedan 4d

Fairlane 500
Sedan 2d

Sedan 4d

119

Sedan 4d

Hardtop 2d

119

Galaxie
Sedan 2d

Hardtop 4d

119

Convertible . .

119

Sedan 4d

StaUon Wagon

StiUon Wagon Nomad 9p

Corvette V-8

.. 119
. 119

109

HaHtop2d

Hardtop 4d

Star Liner

Convertible

Sun Liner

It 571 i*v

__,-

PHt-ea nhown on these pages are thoae which manufacturers would charge for cars if de-

Uver»i to retail buyera at their main factories. They include federal tax and a delivery charge

hut no frei«ht« state or local exHw taxes, or optional equipment.

N A -Not available.

1— Single range given; dual range is 1248^

^— Pnce shown w for Powerglide. Turboglide transmissioo is $200.

*— CornbmaUoti heater and air conditioner.

•—V-8 prices given. Except Corvair; 6 cyl. is 1107 less.

♦—V-8 prifM^g -iven. 6 cyl. is $119 leas.

♦—V-8 prices shown (except Falcon), 6 cyl. cars are 1116 \em tfa»n i

/i/O

^QTanR:;-3epteifiB& iW

Make
ledel

120

•

ija

•

• S

i±

£.

dcS

H2 ' 58

4P2:i
5109

5403
5647
577 1

6067 Std
6713 i Std

2612
2«66
2673
2738

2»<«{6
28 >3
2'»58
3143

2'j3«)
3135

Std
Std

16<J
169

NA
NA

28;}5
20)(> '
2056 '
3f):U
3284
3363
3471 I

3176
3325 I
34(»2
35H2 !
3665 .
3773

43 ' 108

43 108

43 I 108

4;j '■ 108

43 108

3887
408.3
4021

Std Std

Std Std I

Std 1 Std

415'» Std ' Std

:i62 Std I Std

4582 Std Std

1933 I 41
ItWl : 41

2344
23!)5

2473
2524
2545

2659

2683

740

43 77
43 I 77
43 ! 77

2932 I 43 77

Std 16U
Std ! 169

Std I Std
SUi Std

136 , 59(r- Std

136 I 55K)^: Std

136 ' 590^ Std

136 5!K>^ Std

136 I 590^ Std

136 5!K»^ Std

136 , 590^! Std

Std 515^ Std
Std 5<J5^ Std

85)

436^ UK)
436^^1 190

65 I 75 i 436^

65 75 I t36'

136^ 190

! 190
190

65 t 75 I 431^^^ 190

65 : 75
75
76
75

436'^i 190

436-^1 190

436^ ]{Hi

43^)* 190

75 436^ 190
436^ VM)

71 I 378 189

71 378 . 1S9

71 ; 378 189

71 378

71 37S

71 ' :?78

71 378

189
189
180

!•■>

430 231

430 , 231

430 231

75 ; 430 ; 231

75 430 I 231

75 430 i 231

75 I 430 231

75 430 I 231

75 430 231

430 231

75 ' 430 . 231

5 430 I 231

■5 430 1 231

89 75 430 Std

8'.» 75 430 ! Std

89 75 430 Std

S9 ; :s 130 Std

89 , 75 430 Std

97 ; 430 Std

74 NA
74 NA

172

NA 172

74 NA 172

74 ; 446* 189*

74 446* 189"

74 446* 189»

74 446* W.^

74 446* 189*

74 446* 189"

74 446* 189«

74 446* 189*

Body, Make
and Model

Suburban V-8

De Luxe 2d 122

DeLuxe4d 122

Custom 4d 6p i 122

Custom 4d 9p 122

Sport 4d 6p 122

Sport 4d9p 122

PONTIAC

Tempest

Standard Coupe

Sedan 4d

Custom Coupe

Station Wagon

Catalina

Sedan 2d

Sedan 4d

Hardtop 2d

Hardtop 4d

Convertible

Sution Wagon 6p

Station Wason 9p

Ventura

Hardtop 2d

Hardtop 4d

Star Chief

Sedan 4d

Hardtop 4d

Honneville

Hardtop 2d

Hardtop 4d

Convertible

Custom Station Wagon

RAMBLER

American

Deluxe Sedan 2d

Deluxe Sedan 4d

Deluxe Station W ajfou 2«l ....

Deluxe Station W axon Id . . .

Super Sedan 2d

Super Sedan 4d

Super Station Wagon 2(1

Super Station Wagon 4d . . . .

Custom Sedan 2d

Custom Sedan 4d

Custom Station Wagon 2<1

Custom Station Wagon 4il . . .

Custom Convertible

Custom 400 Sedan 4d

Custom 400 Convertible

Classic 6

Deluxe Sedan 4d

Super Sedan 4d

Custom Sedan 4d

Deluxe Station U agon 6p . . . .

Super Station Wagon 6p

Super Station \f\ a^on 9p

Custom Station \\ agon 6p

Custom Station Wagon 4d 9p .

Custom 400 Sedan 4d

Clas^c V^

Super Sedan 4d

Custom Sedan 4d

Super Station Wagon 6p

Super Station Wagon 9p

Custom Station Wagon 6p

Custom Station \N'agon 9p

Custom 400 Sedan 4d

Ambassador V.8

Super Sedan 4d

Super Station Wagon 6p

Super Station Wagon 9p

Custom Sedan 4d

Custom Station Wagon 6p

Custom Station VV asron 9p

Custom 400 Sedan 4d

112

112
112
112

119
119
119
119
119
119
119

119
110

123
123

123
123
123
119

IW
100
100
100
100
100
100
100
100
100
100
100
100
100
100

108
108
108
108
108
108
108
108
108

108
108
108
lOS
108
108
108

117
117
117
117
117
117
117

STUDEBAKER

Lark Deluxe

Sedan 2d ji«i„

Sedan 4d io8'"

Station W'agon 2d i i;j

Sution Wagon 4<1 i i.j

Urk Regal

Sedan 4d ]i)g

Hardtop 2d ]ogi j

Cruiser Sedan 4d j j ;i

Station Wagon j j .{

Convertible , losi^^

Hawk Spt. Coupe i20V$

THUNDERBIRD

Hardtop , 113

Convpriible 113

sS»

Z'-T.ii

^&£

£.

2(i86

2753
2845

2955
2989
3099

2113
2107
2297
2438

2631

2702
2766
2842
3078
3099
3207

2971
3047

30(>3
3136

3255
3:ttl
3476
3530

1845
1994
2080
2129
1930
1979
2165
2214

2im

2109
2295
2:^44
2369
2199
2459

2(K)8
2268
2413
2437
2572
2697
2717
2842
2563

2397
2512
2701
2826
2819
2941
2662

2537
28M
2*)66
2682
2986
3111
2812

2070
21 «0
2»25
2505

2290
2378
2*58
3.W)5
?6»»
2650

4170
46;}7

e B

77 59 74 , 446* 18«i"
77 59 74 , 446* 189"
77 1 59 74 446*j 189"

59 I 74 446* 189"
59 74 446* 18})"
59 74 446* 1S9"

40
40
40
40
40
40
40
40
40
40
40
40
'0
40
40

42
42
42
42
42
42
42
42
42

42
42
42
42
42
42
42

•12
42

43 i 108

43 108

43 I 108

43 108

43 . 108

108
108

43 I 108
43 108

72
72
72
72
72
72
72
72
72
72
72
72
72
72
72

71
74
74
74
74
74
74
74
74

80
80
8r>
80
80
80
80

80
80

Std I Std
Std Std

54
54
54
54
54
54
54
54
64
54
54
54
54
54
54

70
70
70
70
70
70

70
70
70
70
70
70
70

113
113

54 74 319 I 173

54 74 : 319 173

54 74 319 173

54 I 74 319 173

430 231

75 i 430 231

5 ! 430 231

75 . 430 231

75 I 430 231

75 430 231

I ;;

89 1 75 I 430 231

89 75 430 231

89 75 . 430 . 231

89 I 75 430 231

89 ' 75 430 231

89 75 4;«) 231

89 75 430 231

:?59^
i;59*

359*

165
165
I«5

369^^ !65
359*' 195

:J59*|
359*
359*
;i59*
359^
;]59^

:).>:)*

159

Mi5
165
!65
165
165
1(>6
165
165

70 i 76
70 76

359* 166

359 165

369* 200

:!6^J* 200

369* 2m)

369^ '2m

369*1 2<MJ

369* 200

:;««»^{ 2no

;{fl9* 2(10

369* 200

369* 220

369*1 220

369* 220

369*1 220

369* 220

369*

369*
369*
38?>*

220
220

220
220
220
369* 220
3fi«|A 220
36i»* .'20
369* 220

57 71 I 278 200

57 71 278 2(H)

57 71 278 200

67 71 2:S 2(H)

278 i
278

200
200

71
71
71

I ''I

27g ' 2(

278 1 200

278 ' 200

278 i 200

83 498* Std
8;j 498* Std

r Ford-O^Matic, Cruise-O-Matio is $212.

1. &-cyI. engine for Meteor 600 and 800 and Commuter Station W^agon is

oatic transmisedon with 6-cyl. engine is 1180.

*— y-8 prices shown (except Valiant), 6 cyl. cars are $1 19 less than same model V-8.
^-V-8 ahowr., 6 cyi. L« $135 less. 6 cyl. automatic transmission is $165.
■—Price given b for PowerFliie. TorqucFlite trankmi?sion is $211.

[more specifications, page 104

September 1 96 J

\KiX

^VANT CONTACT SETS THAT MAKE PRECISION TUNE-UPS

slmjply say Del^

You save time when you install preassembled Deico Remy contact sets— ^save even mc
factory-adjusted units. They're available to fit most popular American cars and light ti
original-equipment quality gives you maximum protection against "comebaclis." ■ Of c
lieeps your customers happy, too. They may never know about our sealed moisture-pro
that lieeps contact sets factory-fresh. Or about our special fatigue-resisting spring, high-s

jff^

Sales Data on 1961 Passenger Cars

ENGINE, PERFORMANCE DATA., POWER KITS.. AXLE RATIO. .TIRE SIZES

continued from page 101

MAKE AND
MODEL

i<d

with Power C>>m-

Kit or pres-

Optional i sion

Engine Ratio

Raw
Ailc
Ratio

Buick Special

Buiek LeHabre

Buick Invicta, Electra .

CadiUac 60, 62.
Cadillac 75....

80
80
80

l«o

4Hx3^

4x3J^
4x3 J^

Checker L Head .
Checker OH v..

Cherrolet Corvair

Chevrolet 6

Chevrolet V-8 283 cu. in.
Chevrolet V-8 348 cu. in.
Chevrolet Corvette

Chrysler Newport. . . .

Chrysler Windsor

Chrysler New Yorker.
Chrysler 300G

6L S%x4H

«>0 3»46X4H

OHO 3liix2H

fiO 3>^,6x3'»i«

8() !3>ix:i

80 4Hx3K

SO 'i%XS

80
80
8()
8C)

4Vfix3»^

4»»x:i^4

4»tex3?4

1216

\MA
401

390
1390

1 220
l22(i

ll4o
:23o
28;i
348
283

301
1 383
413
1413

39 . 20 1 55Ca 44 220Cu 44 185 @ 48, 230 «/ 28 8 80 10 . 2.j 3 . 36

'54 45 250((' 44 384((l24 300<jt44'405Cu.28 10 25 \o No

!56 11 325fe44|415C«28No I No 10.25 No No

51.20 325C«48 430(rt31 No iNo 10 50 No No

51.20 325<i«48;430(ti.31 No No 10 50 No ^No

!26. 33 80^31 180^ 14 No 'No 7 3 No

20.33 122^40 192(^18 No No 8 No

3.73
3.73

28 40 80(a44

5 30 40 lllW 10

48 00 170(«i 42

54 50 2.V)(«44
48 00 230<<i. 48

52 00 2<m(«44
52 00 305("4r.

55 90 350(r'40
55 90 375(«50

3.08 !no 6 50x13 .72 !l6.9 '2876 2636 No
3.07 No 7 60x15 .69 1 16 4 No '2256 ,\o
3.23 No 7.G0xl5a 81 1 12. 8* No ;2374b:No

2.94
3.36

|No
'No

8.00x15
8 20x15

3 31 4 09,0 70x15
3.31 14.09 6.70x15

83 ;i4

83 16

I
35 !41

5» No 2120 I No
5 No |2382 No

.5 2868 2M5 ,30QS
53 27.5 128682545 '2008

128<a23 98^46 132(ri 28 8 9 Ot 3.27 3.27

2 1 7(a 22 No , No " 8 . 25 No 3 36 3 . 36

275(« 22 230<ct48 300r<i30 8 .V) 9.50 3.36 3.36

355(« 28 3.35(0.58 362(« 3r» 9 .5«) 1 1 00 3 "" " '"''

300C« 30 270^60 285fe 42 9 . .Vi 1 1 00 3

410<iri24No No 9 00 No

425(« 28 N o No 1 00 No

470(« 28 No No 10 10 No

495(" 28 400@52 465(fl;36 10. 10 No

3 08
3 55

2.93

2 93
3.23

3 23

iNo 6 50x13
3 70,7.50x14 ,

'3.70 7.50x14
No 7 50x14 !

'No jO 70x15

'No ,8.00x14 ;

INo 18.00x14^

No 18 50x14^

INo 8 00x15

55 i29
57 26
60 19

72 14

81 |12

73 ;14
79 12
85 ill
90 11.

Comet 60 3,4x2H 1144 |29.40 85(a 42 134(«t20 101^,44 15(>fe24 8.7 No 3.50 3.50 |No

I I I . I ■ I ■

Dodge Lianoer

Dodge Dart 6

Dodge Dart V-8

Dodge Polara V-8

Dodge D-500 Engine

Ford Falcon

Ford 6

Ford V-8 292 cu. in. .
Ford V->8 352 cu. in. .
Ford V^390eu. in..

Imperial

Lincoln Continental .

Mercury

Mercury V-8 292 cu. in..
Mercury V-« 352 cu. in. .
Mercury V-8 390 cu. in. .

Oldsmobile F85

01dsmobile88

Oldsmobile Super 88, 98.

Plymouth Valiant

Plymouth 6

Plymouth V-8, 318 cu. in.,
Plymouth V-8, 301 cu. in.

. . 6()
.. 60
.. 80
. . 80
.♦80

. . 60
. . OO
. . 80
.. 80
. . 80

..|80

.. 80

.. 60
. . 80
. . 80
.. 80

. .'80
.. 80
...80

Pontiac Tempett

Pontiac Cat., Ven., S. Chief .
Pontiac Bonneville

Rambler American

Rambler Amer. Custom .

Rambler Classic

Rambler Chissic \ -8

Rambler Amb. V-8

Studebaker Lark 6

Studobaker Lark V-8. .
Studebaker Hawk V-8.

Thunderbird

. ..60
. . 60
. . 80
.♦i80

..|40
. .l80
. . 80

. 6L
.60
.!60
.80
80

60
80
80

3^x3H

|3^.iix3«ii
|4Hx3»^
4H«3^

SHx2H
35^x3H
3Hx3>^
4 x3H

4V»x3»(6

4»^x3H

4>^x3!^

3Hx3H
3^4 x3>^
4 x3H
4Viox3»^

3^x2^

4^^x3»i^
4Hx3"^

ZHx3H

3^x4^8
3»^x3V6

4Hx3'Vjo

4%xSH
4llix3^4

4ltex3K

3Hx4^

SHxAH
SHx3H
4 x3h'

3x4

3*16X3^

3<h.x3^g

[170
225

;3i8

1 301
1 383

144
223
'292
1352
1390

70 10K«44 155f«
70 145(«40 215(«
90 230(« 44 340(«
40 2fi5(« 44 380(f/
80 325(a 40 425(a

40. 85(«.42 134(«
54 135(« 40 200("
00 175(«42 279C«
20 220(« 44 330(«
50 300(a 40 427(M-

24 145^40 215(4^28 8
28 No No 8

24 2fi0^44 345C«i28 9
24 No I No 9

28 330(0^48 460(n) 48 10

20 101^44 156C«; 24
20 No iNo

22 No No

24 No !No

28 375^60 427Crt;34

20 No
20 No
00 No
No
No

7 8.7
40 No
80 No
90 No
00 10

413 55 . 90 350((' 46 470C« 28 No

3.55
3.54
3 58
3.23
.3.58

3 10
3.66
3 56
3 56
3.56

430

223

292
352
390

215
394
394

170
225
318
361

194
389

59. 17 300(u^41 405(« 20 No

,No

I
No

10 10 No No

,10

No No

195
195
195
2.50
327

1 109
'259
,289

31
45
51
62

39
54

'27

5 26

i52

,52

I i

54 135<(f 40 200(a
001175^1 42 279(fl
20 220(riu44 :i30(r».
50 300^ 40 427C''

20 No INo 8

22 No I No 8

24 No INo 8

28 375^00,427^34 9

20! 1 55^*. 48 2 1 Ofo 32 No I No 8

l250(« 42 405(« 24 275Crt.42 415C«>24 8

j 325(»t 40 435(« 28 No INo 10

74 101(«,44 155(« 24 148(q;52 153^;42 8 20 No

7 1 1 45(w. 40 2 1 5(« 28 No | No 8 50 No

90 230(« 4 1 340(M 24 200(rii44 345(^28 9.00 No

30,305(0.48 395(« 30 31 0<a,48| 435(0,28 10 00 No

40 11 0(« 38 1900*20 155(0 40 220(0 241 8 «', ; 8.8

80 2 1 5(a M\ 390(0 20 348(a 1 8' 430Co; 32 8 tiO 1 25

80 235(0! 3(i 402(0 20 348(a 48J 430(o 32 8 ♦« 1 25

44 900i, 38 1 00(0 1 1 25(q; 42 1 80(o, 10 8 00' No

44 125(o 42 180(0 10 No No 8 70 No

44 127(o 42 180(0 10 138(a45 185(o 18 8 70 No
20 200(0 49 24o(o 25 215(o.49 2(K)(o.25, 8 70 No

20 250(f' 47 340(<i 20 270(o 47 300(o 20 8 70 No

3 23 No
3.31 !No
3.31°,No
2.93 jNo
3.23 ;No

6 00xl3«

I i

6 50x13
17 00x14*

7 50x14*
18.00x14 I

8 00x14 I

3 50 No ,6.00xl3ti
3 5<i 13 89,7.50xl4t
3.00 !3.89 7.50xl4t
3 00 3.50 7.60xl4t
3.00 !3 56 7.50xl4t,

4 127892789 No
3 '2651 '2651 2043

5 2651 2651 fOii

3 2r>51 2430 {No

4 12812 2698 No

!2090'2227 No

2 No 12180 .No

5 iNo '2145 iNo

3 12188 2188 No

28.2 13139 3139 INo

50 26 :278Qiai» No

60 24.0 I270»1791 12175

69 120.3 279UM30 .llTh

62 1 15 9 12798 2281 12014

76 112.7 2856,2303 206

|3039'2765 ,No
12814,2631 No
2 1 2778 2560 >No
9 '2455 2227 No
...27212454 iNo

r'-l

2.93 No 8.20x15 i 86 {13.5 No 2063 ,No

2 89 JNo 9 00x14 i 60 |16 2 ,No 12147 iKf

4 No 3.56 3 56 !3 89 7 50x14 '(» !l7 12708 2798 l21»

8 No 3 56 '3. 00 13 89 7 50xl4ti
8 No 3 56 3 00 iNo !7.50xl4t:
«K)10.0 No 3.00 |No {7 50x141

75 No 13 07 3 23
75 9 75 3 42 :2.87

No
No

50x13 ,
8 00x14 I

10 3.42i3 08iNo !8.00xl4i

.3 55 13 23 INo ,6.60x13 |

3 54 |3.3l INo 17 00xl4hi

3.54 13.31 No 7.50xl4h

;3.31 2.93 INo |7. 50x14 I

No 6.00x15 j

No ,8 00x14 I

INo 1 8 00x14 I

3 55
3 23
3.23

I3.3I
'2 87
3 78
4.10
3 64

3 08
3 08
:3 08

3 31
I2 87
3 31
3 15
2 87

69 12.7 127982358 2I»

62 17.1 I27IW2368 INo
76 12 3 |2798 2358 No

72 17.3 1962 2064 No

63 10.0 '2682 2167 |No
82 12 5 12682 2325A No

50 14.9 303013099 No
57 24.8 ; 2744 2565 |No
72 114.9 12742 2565 No
84 111.2 j2d66|2271 ;No

56 I25 4 {2822 2758 No
56 18.6 12419 2322 No
60 14 4 2306 2322 No

2 1 (K) 1 1 2(o. 45 1 54(o 20 No No 8 .>0 No

2 40 (50 180(0 45 2»;0(o 28 195(a>45 205(o 30 8 80 No

, 40 . W 2 10(0 45 300(0 28 225(0; 45 30oCo,30 8 80 No

4»/»x3»/6 390 52 50 300(ii 40 427 (o 28 No ! No

3.73 3 73
3 07 ,3 07
3 31 13.07

9 No No 2.91

;3 78 6.00x15
3.31 00x15
4.110.50x15 I
4 10 7.50x14

3 54 8 00x14 \

4 10 6 00x16 '
3 54 6 50x15 ;
|3. 546. 70x15

No 18.00x14 i

< ! I

46 28
.63 :20.

65 23.
.80 il6.

76 113

66 .16
69 '11

.72 ill

.76 I12

2616 2615
2061 2307
2992 2532
3190 2450
2708 2409

12966 2965
3 12549 2354
12402 2312

i»s
2m

2233

3239

■25«
26«

9 No '2261 jNo

a — Invicta figure given, Electra is 8.00x15
b — Invicta figure given, Electra is 2335
h— .Suburbans 7.50x14. 9-passenger Suburban, 8.(X)xl4
O — Overhead valve
* — Engine option
H — Horisontal opposed

^ — 8.50x14 on Newport Station Wagon, 9.00x14 on New Yorker Stotion Wagon
t — Monsa with Powerglide

♦—Station Wagons 0.50x13

A — Oldsmobile 98, 3-6peed transmission not available, tire sise — 8.60x14. ssk

ratio witli Hydra-Ma tic— 3.23, lb. Wt. per Hp— 12.9, Engine Rev. per M

2374
t — Station Waicons have 8.(X)xl4 tires
° — PowerFlit<» ratio given. Torque Flite is 2.93
* — Invicta fijiure given. Electra is 12.3
■ — Series 00 figure given. Series 62 is 14.3

104

[more SPECIFICATIONS, PACE 115

MOTOR. September 1961

Important Dimensions... Body...Chassis

continued from page 104

Four-Door Sedans except as Noted

0- RAMP BREAKOVER ANGLE

MAKE AN»
MODEL

EXTERIOR

DIMENSIONS

1 TREAD

.%l

p«

-s?

?!^

<ai

fit

1 Overha
Overhar

B
<

£_
£

i'l

siiis

!!^

'.£.

(5.

INTERIOR DIMENSIONS

t: p

fc w

G II 1 1 J

K ■•

1 -

-J' -

' 1 c

Q-^6

illl

s 1*

iriii

1 II
III!

Buick SpecUl . .
BuickLeSabre.
Buick Invicta. .
Boick Electra. .

Cadillac 62.
Cadillac 60.
Cadillac 75.

. . 2632 112 18SH '^^^ 52H 66

.4102 123 2 13 H 78 56^10 62

.♦417»M23 213>5 78 56»4o 62

.°42t)8 126 2h>^78 57lii, 62

.. 4660 129H 222 79^ 56»io 61
. . 4715 12^H 222 795^ 56»^ 61
. . 6390 149^ 242Jw 80H 59'/l« 61

56 31 45^26T^

61 [32^ 57-10 27.10

61 '32H57*io27^

61 j32M 60!i« 28*5

61 34H 60H 21 H

61 34H 60H 21H

61 34H 60H 23 H

16' J
13H
13>i
121^

12ViJ
12>/ii
13'4

158^ 58l5'lU^'4V»'l2Vil4H 33»^ 33Tio'44H 37^ 26^13"/^

63»^ 63«xio 11 |4»i6 ;i3% 5H 34>a 34H,444 41% 28fi H^

63=10 63Vii 11 4V ll3fi 5^ 34'ii 341^ 44'^^ 41?^ 28^ U^

j63»i 63Hi ir^ 4*1, 13'^ i^t |34»^ 34'-i 44HJ44 3\io H%

'63!lb 63lib 12fi'4^ 14^, 4^^ 34% 34«io 46 |44M 31K 15^

|63Ho 63Vii, 12H 4^ ll4l<o ^1^ 34% 34^ 46 34^ 30'io l^H

65M eo^b lOVlb 4^ 13^5% 36%34H44HNS ;2

;26%H%

Checker Superba.

Chevrolet Corvair

Chevrolet Biscayne, Bel Air, Impala.
Chevrolet Corvette

Chrjrslcr Newport

Chrysler Windaor

Chrysler New Yorker.
Chrysler 300G

..13320 120 202 76 62^^60 62'ij 32^ 46^ 18 16

...2356 108 180 67 51^64 54 30^/10 41'ii 27

. .T 3505 1 19 2JtlTio 78% 55^ m^ 593li 32^ 67^ 27

..y 2906 102 1 77' i. 70% 524 57 59 33 Ar^2\

3710 122

3730 122

. 4056 126

. 4260 126

215% 79% 55 61 69^34^58^16%
215% 7:»% 55 61 69% 34% 58% 16%
21H% 79% 55',^ 61 4 60 34% 59Jib 16
219% 79% 55% 61 % 60 |34lio 59 16»/ib

16
13
21

110^
lOtfi

llOM

U 624 52'. 13 5 13 64 34% .34'<i <2 '<8 ^2-15

16 58H57 10 4 11M16 33^33^4^ 36^25^15

11 63H63K11 *H H 5 34^34 45 42 29 11

7 ;59%No r^AH No 5H ,37'^ No 46% No No 16/^

12%
12%

10'^ 63%62%1P^4:
110% i» ,■ 1P^4:

63% 62% 11% 4U
63% 62% 11% 4J^

13 S^^ 37% 38Via 45'^ 42% 29% 15%
13 SH 37% 38'^ 45iio «% 29% 16%
13 5H 37% 38^0 45H, 42% 29% 15%
ll>ii 6% |33H 33H 45% 35% 28% W^,

Comet 2411114 194% 70% 54H 55 64H 305i 60 23»V60 ll2^/io .12^ 57 57 11%4 14% 5H 33% 32'^ 43».io 39% 27?io 13

Dodge Lancer.,
Dodge Dart.. .
Dodge Polara..

. 2595 106H 188% 72'io 63>ib 66 55^ 32?1^ 49% 2Z%
•3615 118 20J% 78 1, 54% 61H 60% 33% 58 16^^
. 3700 122 212H 78.^ 54^ii 61^ 60% 33% 57 17%,

Ford Falcon

Ford Fairlane. Fairlane 500, Galaxie.

Imperial

Lincoln Continental .

. . . 2289 imyi 181 H 70% 54H 55
.0 3683 119 209^ib79'to55 61

54H 29% 42H, 25V60
60 32%58H21%

\l2*io \U% i56%5«».ioim4J-

I 9% 12%, 63% 62^10 11?^ *>-

|10% ;i2% 63%62%11%4V-

il5Vi5 'l3»'/» 57»/6 57 11% 4

111% IIH ,62>io63H 9>^5H

13"vio 6% 33%, 33%, 42% 39% 27Mi 15 'i
13%, 6 ,33%, 33h 45%, 42%, 28%, lii%
13% 6 33%, 33% 45%, 42% 30%, 1654

14% 5% 33% 32-^ 43»io 39% 27>^ 13
13'^ 5% 33% 33%, 43%, 41% 31% 12%

. 4740 129 227lii Sl'/Jo 56% 61% 62% 39^^ 67% 15»/ii
. 4887 1 23 ; 2 1 2 % 78% 53H 621 W 61 36% &P^ 2 1> m

ilO%
12%

Mercury 3714 120 214% 79J(o 55 61 60 35>ii 60% 19'^ 11

13% 61 60% 11 5 12% 634 3t%, 38%, 46%, 42%, 31% 18%
11 ^ 59%, 60%, 10% 6H 13% 6%, 33% 33% 44% 40»lo 2»4i 14%
1 11% 62lib63% 9% 5% 13% 5% 33% 33%, 43% 41% 31% 12%

adsmobileF86

Oldamobile 88. Super {
Oldamobile98

P'ymouth Valiant.
Pljrmouth

.. 2695 112
.♦4024 123
..4208 126

188'3 71%52%56
212 77 H 66% 61
218 77% 56% 61

30% 45-ii 27%
32%56%2i)'i,
32% 59% 29

Pontiae Tempest

Pontiac Catalina, Ventura.

PoQtiac Star Chief

Pootiac Bonneville

. . 2590 1 06% 1 ai-io 70% 53»io 56 55% 29 % 4 8 2 1 %
.# 3465 1 18 20;>% 8i» 54)io 60'io 59% 36%, 55% 17"^

. . 28(K) 112 1 8.>» ii 72 V5 53% 56% 56% 3 1 % 45% 26

.^3725 119 210 78'.^55foH24 62%:i4 57 23="^

. . 3870 123 217 784 55 10 624 62% 34 60 23" «

.* 3895 123 217 784 55 » 624 62% 34 60 23»'*4

I2V4
111 11

13%,
ll'/|o

16»H 58% 58.fo 12% 3^
11% 63'io63'iol2 4^
11% 63%63l.^ 12%4J-

12»'w
12"«

12%

13"w
13- «,

56%56iioll4 4H
63% 62 „ 11% 4%

IV^ 5% 34 33% 44 37% 26->^ 13%

13% 4%, 34% 34% 44% 41% 28% 13%

13% 4^ 354 34% 44% 44%, 324 13%

13'^ 6% 33% 33li„ 42% 39% 27%, 15lii

13?i, 6 333(0 33% 45'^ 42%, 2S% 15%

Rambler American

Rambler Classic 6

Rambler Classic V-8
RamUer Ambassador V-8 .

. . 2520 100 173' 10 70 564» 54% 55 28^10 ^4% 2 l»Veo 1 *» /w

. . 2U60 n.8 18>% 72% 57 w 57% 57% 32' ^ 49% kP /«,* 14 »/»♦

. . 3290 108 18.>% 72% 57'w 58% 58% 32' to 49% 21>i/»* 13 V«*

. . 3430 117 199 73% 66'io 57% 59% 32>to 49% 2V/u* \V/i;,*

c 2665 108% 175 |71% 56% 57% 56V 26',* 40« k. 28% 17%

.X 3207 12i)% 2{M 71'io 55% 57% 56',6 34^10 48% 20 17

Studebaker Lark

Stiidebaker Hawk

Thunderbird x 3887 113 |205 llSi^ 52% 61 60 j384 53>.io 19

58% 584 10% 4%, 12% 4% 34 33%, 44^0 37% 26'^ 15%

63 4 631- 12 4% 13% 5% 34 V5 34% 45%, 40% i % 15

63^4 63 12 4% 13% 6 344 34 45'/ib 40%, 27% 16%

13V, 63 63 12 4% 13% 6 34%, 33% 44'4o 40'io 27% 15lto

n»/st 58 45% 9% 6.0 12 5'io 35 33 44 37% 25% 14%

14V.j*5U%60'iolO>.>i6 144 5% 36 34% 43 40 26% 14Vr.

13%* 5y%60»io 104 6 144 5% 36 34% 43 40 26% H'/z:.

12%* 59%6(H.iol04 6.0 144 5% 36 34% 43 |40 26% 14Vj5

12% 59% 59 12 5% 11% 8% 35% 34% 43% 40 29 13%

li 59% 58 1(1% 5% 9% 5% 34% 33% 44 ,37 ;27% 13%

li'/so ir/60 59 52»ii, 12'/jo .70 12»io 6%, 34 4 33%, 44% 37%, 25% 14%

c — 6 cyl. Figures given. Lark V-8 weighs- 2941
X— Dimensions and weight ba»ed on 2d Hardtop
y — Dimensions and weight based on Convertible

NS— Not specified

O— Fairl-tne 500—3601. Galaxie— 3668
t— L head engine figure given. OHY engine weight is 3350
a— Eleetra225is48291b.

• — V-8 weigh irivcn lor .S neca model. Finref-r L«i 3510
Phoenix is 3535 lb., 6 cyl. Seneca and Pioneer is 3335.
Phoenix is 3:i50 lb.

1 — Bisra.vne -H Hgun given, Hel Air is bSiO, imi hU» ;.526.
6 c\ I. Hiscaynp 3500. Bel Air 3515, Inipala 3530

■—Not applicable. Indixidual seats.

♦—Suiter N8~4063

#—8 cyl. Savoy given. Belvedere is 3470 lb., Fury is 3515
lb., 6 cyl. Savoy is 3310, Belvedere 3315 and Fury
3350 lb.

^^ — Catalina figure given.

Ventura VisU 4 dr. htp. is 3795.

*— Vista 4 dr. htp. figure given.

* — Figure pivcn is 4 dr. hip.

Passenger car service data and specifications appeared in August AAOTOR awd V\\\ V>^ V\^\%^ q^^qSkv Vv O^cJo^x

MOTOR, September 1 96 J

Cribbs Battery Terminal

Cribbs Co., 16626 Roscoe Blvd.,
Van Nuys, Cal., has introduced a
new battery terminal that is said to
snap on or off without use of tools.
According to the maker, the unit
provides positive connection, is
plated for longer life and can be
cleaned quickly.

Heli-Coil Repair Kit

* •""SSSwjSSSfeg

>^:^^:^

\ X

Heli - Coil Corp., Danbury,
Conn., offers a new kit for the re-
pair of stripped, worn or damaged
threads in Lawn-Boy products. Kit
contains an assortment of stainless
steel wire inserts in various thread
sizes, necessary taps and inserting
tools, as well as complete instruc-
tions. Kit can also be used for
thread repair on other mowers, as
well as automobiles, machine tools,
chain sajvs, and other products.

il6

New Products

• TO USB

MoPar Tissue Master

TO SELL

ed vision. An elastic headband
seals the single-unit mask around
the edges and a flexible metal nose-
piece adjusts to finger-tip pressure.

Trostel Oil Seal

The MoPar Tissue Master,
which dispenses tissues and also
serves as receptacle for waste pa-
per and litter, is offered by MoPar
Parts and Accessories, Chrysler Mo-
tors Corp., Detroit 31, Mich. The
lid is easily opened, revealing a
hidden compartment for waste and
litter or for storing such items as
maps, pencils, coins, cigarettes, etc.
Unit is made of white plastic.

3M Filter Mask

Minnesota Mining and Manu-
facturing Co., 900 Bush Ave., St.
Paul 6, Minn., offers a lightweight
filter mask designed for filtration
of non-toxic dust and sprays. The
mask is said to conform to any face
and allows easy breathing, unmuf-
fled conversation and unobstruct-

Red-Lip oil seal has been intro-
duced by Albert Trostel Packings,
Ltd., Lake Geneva, Wis. Colored
red for identification, the seal is
said to be the product of a special
leather tannage and of a new, syn-
thetic impregnation formula. Ac-
cording to the maker, the seal does
not build up heat while in use. is
friction-free and tight-sealing at be-
low zero temperatures. New seals
are offered in a complete range of
types and sizes.

Bendix Brake Parts

A new service line of hydraulic
brake parts, including hydraulic
master and wheel cylinders, repair
kits, stoplight switches and hoses, is
offered by Bendix Automotive Sen-
ice, Bendix Corp., South Bend,
Ind. [continued on pace 118

^OTO^, September 1961

For Extra Headlamp Profits:

Check for Broken Lenses,Bumoul

While cleaninfiT headlights is a perfect time to check for
cracked and broken lenses. A quick look. can add extra
headlamp profit to your regular gas and oil sales. At the
same time have the driver switch oh his lights to spot
burnouts. Always replace burnouts in pairs, because
when one headlamp goes, chances are its mate has just
about had it, too.

Insure these extra profits with Tung-Sol Dual Vision-
Aid Headlamps — initial equipment choice of leading
car manufacturers. Dual Vision- Aid Headlamps provide

the kind of illumination your customers shoul
sharper, more accurate low beams directed d<
right side of the road, atoay from oncoming tr
distance-devouring high beams that provide
visibility and safety on the open highway • • • a
reliable service.

Insure your service work and your profits. 1
supplier to make 'em Dual Vision- Aid Headlamp
motive Products Division, Tung-Sol Electric In
ark 4, New Jersey.

HEADLAMPS • MINIATURE LfkU^PS « ^W^V

MOTOR, September 1961

New Products

TO USB ...TO 9BLL

continued from page 116

K-D Gasket Pliers

A new set of crankcase gasket
pliers designed for work on slant
6 cyl. engines— Plymouth, Valiant,
Dart and Lancer— is available from
K-D Manufacturing Co., Lancas-
ter, Pa. Called the K-D 475 gasket
plier, the tool is Ti/g in. long and
has knurled jaws.

Champ-Items Shock Parts

A new type shock absorber cross-
pin mounting and bushing. No.
616, is available from Champ-
Items, Inc., 6191 Maple Ave., St.
Louis 30, Mo. The unit is said to al-
low replacement of worn or bro-
ken cross-pins on shock absorbers
with normally non-replaceable
mountings. The maker reports the
unit may be installed on front or
rear shocks and does not require re-
moval of shock from the car.

Portable Polisher

A polisher kit, known as Model

K-1560M, has been introduced by

Portable Electric Tools, Inc., 1200

£:, State St., Geneva, 1)1 According

to the maker, the new product has
been designed for fast polishing of
cars without burning lacquer,
enamel or acrylic finishes. A 3 amp.
motor provides the power. Oper-
ating speed is 1,200 rpm under
load. Included in the kit are a 61^
in. diameter lamb's-wool polishing
bonnet, a 51/^ in. diameter flexible
rubber pad, and an auxiliary han-
dle.

Du Pont Engine Cleaner

Raybestos Hydraulic Parts

A new engine cleaner and de-
greaser has been added to the No.
"7" line by E. I. du Pont de Nem-
ours and Co., Wilmington, Del.
The product is an emulsifiable
concentrate that is normally dilut-
ed before use. It is offered along
with a new tool known as the hy-
dro-gun. According to the maker,
the venturi connection on the gun
enables quick and thorough appli-
cation of the diluted cleaner. In
addition to I gal. and 5 gal. cans,
16 oz. aerosol containers are of-
fered for resale to consumers.

Doan Engine Mounts

Doan Manufacturing Div. of An-
chor Industries, Inc., 1725 London
Rd., Cleveland 12, Ohio, is offering
engine mounts along with matched
sets of fittings. According to the
maker, everything that is required
to install engine mounts is packed
in one box.

A line of hydraulic brake parts
is offered by Raybestos Div. of Ray-
bestos-Manhattan, Inc., Bridgeport
2, Conn. Included are wheel cyl-
inder cups, brake cables, brake flu-
id, brake hose line, master cylinder
assemblies, master cylinder repair
kits, brake bleeders, stoplight
switches, brake service tools and
wheel cylinder repair kits.

Weatherhead Kit

Weatherhead Co., 300 E. 131 St.,
Cleveland 8, Ohio, offers a heav7-
duty power steering kit contain-
ing necessary hose and fittings for
nine complete pressure-line or re-
turn-line replacements to service
trucks, buses and tractors. The kit,
known as PST-5, comes with four
special fittings said to fit 90 per
cent of power steering hook-ups.

Curtis Two-Post Lift

A two-post shop lift, known as
the MC-60, is available from Curtis
Manufacturing Co., 1905 Kienlen
Ave., St. Louis 33, Mo. It is fully
hydraulic with lifting capacity of
11,000 lb. Front and rear saddles
on jx)sts are adjustable from 24^
to 51»/^ in. and 22i/i to 38 in. re-
spectively to provide axle contacts
on most models of cars and trucks,
American and foreign.

[continued on page 120

^OTO^, September 1961

/\Klt&UKdKjQ/...

AMERICA'S MOST ADVANCED OIL SEAL

» RED LIP

cuts friction . . . seals hot or cold
prevents leakage ... lasts longer

Never before has there been a seal like this ... so trouble-free that once installed your job is done! See your jobber.

ALBERT TROSTEL PACKINGSp LTD.

...A^.

i.cr(^5^Sa^

hB^ ^^smIr^^k [

LAKE GENEVA, WISCONSIN • A complete producing organization for 0(L-SE^LS. 0-RVU<aS. PNCV.\u^^
MOTOR, September 1961

New Products

"..TQ USB ...TQ 9BLL

continued from page 118

Grey-Rock Kit

.*?' fs f

A line of master cylinder assem-
blies and repair kits is offered by
Grey-Rock Div., Raybestos-Man-
hattan, Inc., Manheim, Pa. Brake
parts are available for all U.S. cars
and most foreign. Repair kit in-
cludes piston with secondary cup,
primary cup, fiber installation ring,
valve seat, valve, spring, lock wire,
gasket and boot.

Lectrolite Wrench Sets

Two alloy steel combination
wrench sets, each in a new gift
pack, have been introduced as part
of S-K Lectrolite Christmas pro-
motion by Lectrolite Corp., Defi-
ance, Ohio. Sets available in the
gold-and-red vinyl pack are the
seven-piece set No. X-1707 and the
nine-piece set No. X-1709.

Sturtevant Torque Wrench

A torque wrench. Model S600,

for direct reading up to 600 Ib.-ft.

has been introduced by P. A. Stur-

tevant Co., Addison, 111. According

o tJie maker, the operator need ap-

Wagner Brake Cables

ply only 120 lb. of pressure to ob-
tain 600 Ib.-ft. of torque and 60 lb.
of pressure to exert 300 Ib.-ft. The
tool has a sensory signaling device
that sounds a tone and imparts an
impulse to the operator's hand
when the desired pre-set torque is
reached. Unit comes with a stand-
ard ^ in. male drive square,
weighs less than 17 lb. and has a
quick-disconnect center section.

Hastings Knurling Kit

A knurling kit for resizing the
inside diameter of valve guides has
been announced by Hastings Man-
ufacturing Co., Hastings, Mich. Ac-
cording to the maker, the knurler
cuts resizing costs to a minimum
and eliminates removal of valve
guides from the cylinder head. The
kit consists of an assortment of re-
sizing arbors and reamers for han-
dling most makes and sizes of valve
guides with wear up to .010 in. Also
included are speed reducer, clean-
ing brushes and cutting oil.

Magnus Cleaner

A hot tank cleaner, Magnus 614,
for automobile radiators, engine
blocks and other heavy-duty clean-
ing and paint-stripping operations
is available from Magnus Chemical
Co., Garwood, N.J. According to
the maker, the cleaner strips both
old and new types of paint from
radiator cores, leaving cores ready
for soldering. It is said to remove
light rust and even some hard wa-
ter scale.

Parts and Accessories Div. of
Wagner Electric Corp., 6400 Plym-
outh Ave., St. Louis 14, Mo., has
added parking brake cables to its
line of Wagner Lockheed brake
service products. Line includes ca-
bles for passenger cars and trucks.
According to the maker, cables
have polyethylene enclosure hous-
ings for rattle-proof operation and
the copper-plated, rustproof fit-
tings are prelubricated for long
life.

New
Business Getters

Displays • Signs • Packages

Columbus Inspection T^s

Columbus Parts Corp., 1801
Spielbusch Ave., Toledo, Ohio, of-
fers inspection tags which, when
properly filled out by mechanics,
let motorists know the condition of
various under-body parts of the
car. The blue-and-white tags can
be placed on the steering wheel or
dash. [continued on page 122

>\OTO^,^^\j5Ciher 1961

4 always use Monmouth in my racing cars

. . because my engines turn over at some pretty high rpm's and need a
earing that can take punishment. With Monmouth I race all season
ithout bearing problems."

Mr. Carpenter has been racing modified stock cars for over ten years.
n his customers' cars, as well as his own, he installs Monmouth Bearings
Inclusively — because he knows he can always depend on Monmouth's
igh quality.

'you want performance that pays off, use Monmouth Bearings
all your engine rebuilds. For instant service, call on your
A PA jobber. He can give you complete Monmouth service
1 all your engine bearing requirements.

MONMOUTH Engine Bearings

EVITE SERVICE: Cleveland Graphite Bronze • Oim/on of Cfovif* Corporation • Cleveland 3, Ohio
3 TOR, September 1961

says J. T. Carpent<
Carpenter's Auto !
Waco, Texas

New
Business Getters

Displays • Signs • Packages

continued from page 120
Eaton Merchandiser

COOLING
SYSTEM
SERVICE

Wynn Counter Display

wuii

gggHf

A cooling system service mer-
chandiser cabinet is available from
Eaton Manufacturing Co., Stamp-
ing Div., Cleveland 10, Ohio. The
wall cabinet, measuring 15 by 30
by 5 in. deep, has three adjustable
shelves with a capacity of 100 to
110 caps or thermostats. An ac-
companying door, adapted to right
or left mounting, holds thermostat
housing gaskets.

Hygrade Floor Display

JuM the parts

ONE
package

t^^

An easel-back floor display, meas-
uring 20 by 30 in., is available to
distributors of carburetor tune-up
Jiffy Kits from Hygrade Products
Div. of Standard Motor Products,
Inc., 37-18 Northern Blvd., Long
Island City 1, M.Y. Display is silk-
screened in fcrr colors.

122

Two products are promoted in
a counter display offered by Wynn
Oil Co., 1151 W. Fifth St., Azusa,
Cal. The products are Wynn's
Transmission Stop-Leak and
Wynn's Automatic Transmission to
prevent leaks from recurring.

Marvel Display Carton

A display carton containing 12
4-oz. cans of Power Steering Condi-
tioner is available from Marvel Oil
Co., Inc., Port Chester, N.Y. The
carton is printed in gold, white
and black, matching the new cans.

Purolator Products, Inc., Rah-
way, N.J., offers a Bonus Pak that

includes 12 fast-moving ga?
ters, a three-way rack, hos
tube cutter combination
booklet explaining the use
portance of gasoline filtei
window streamer.

Vaco Driver Disp

A counter display conta
Phillips screwdrivers is ol
Vaco Products Co., 317 E.
St., Chicago 11, 111. D<
Model No. PA-69, the
opens up to 18 14 in. wid
high and 2 in. deep.

American Motor Produ
Fond du Lac, Wis., offers f
dow decals and counterfro
ers promoting Ampco line
pumps, fuel filters and
parts. Pressure-sensitive de
red and blue, measuring 1
in. The banners, 18 by 24 i
be used on walls or countc

Bosch Merchandising

Robert Bosch Corp.. 40-1
cent St., Long Island City
offers a merchandising kit
includes a spark plug u
book, plug catalog, folders,
[continued on p

^C^TOR, Septeml

OUR 11 WEAVER TWIM POST LIFTS GIVE US
GREATER EFFICIEHCY AND VERSATILITY"

Says: C. R. Hailier, Story Oidsmobile. Inc., Lansing, Michigan

Some of the Weaver Twin Post Lifts in Story Oldsmobile's
new. modern Service Center

Weaver Equipment In Story's New,
Modern Facilities Speeds "Quick Service"

In planning their Service Center to meet customers' demands
for efficient, quicl^ maintenance and minor repair service. Story
Oidsmobile realized the importance of time-saving equipment,
minimum car handling and organized use of work space.

"With Weaver Twin Post Lifts, under-car working area is
virtually unobstructed, and we have wide working range for
different wheelbases," Mr. Hailier reports. "Because of the variety
of services that can be performed on Weaver fwin Post Lifts,
we find it practical now, and far more efficient, to send specialists
from lift to lift. We also use Weaver WJ-127 Wheel Alignment
Equipment to increase the services we can perform on W^eaver
Twin Post Lifts".

See your Weaver jobber, or write today for Bulletin M - 457,
to find out how you can offer fast, quality service, and increase
profits, with Weaver Twin Post Lifts.

Stan Shaffer. Story Service Manager, and
Ted Moon, check wheel alignment work done
with Weaver WJ-127 equipment on a Twin
Post Lift.

VfEAVER

VfOTOR, September 1961

WEAVER MANUFACTURING DIVISION • DURA CORPORATION
Springfield, III., U.S.A.

SERVICE SHOP EQUIPMENT

OVER SO YEARS SERV/N6 THE AUTOMOTIVE SERVICE INDUSTRY

Complete Weaver line includes: Twin Post* Lifts • Triple Post Lifts* • Frame Type. Rotl-On and Free-Wheel Single Post Liftsi
Unit Lifts • Bumper Jacks • Car Washers • Wheel Alignment Equipment • HeadU^W. T^Vws. % ^\7^»*. "V«^w^^^
Wheel Balancing Equipment • Jacks • Wheel OoUiw • *t\^ K« ^wvv«»»i\ ^^^.^-^^^A^^^^w^^^ >

New
Business Getters

Displays • Signs • Packages

continued from page 122

a cooperative good-will promo-
tion, a gift catalog, details on a
special plug assortment and an in-
sert explaining all the company's
sales aids and point-of-pur chase
materials.

Fram Merchandising Aids

Fram Corp., Providence 16, R.I.,
offers a special merchandising aids

Here's the LOWEST mi complete
"DISPENSING COMBINATION"., ti. n^^

LiMi« Bl is a prttfKt tf DL fnimtXi
Itc.. Mfctrs of Ohmi BL iMMi-CltaMr.
▲ IM ■rtiiul, waterlits crtM typt Intf
XX eicMMr, ftr mm tkM 25 |t«n.

PLjproducts, inc.

^*-^ Bwffttio 4, N»w T«rk

For full d«UiK write in Dcpt. M-9-5

LIQUID DL HANDI-CLEANER
Ifisures'^HEALTHY-CLEAN HANDS''

And here's why:

Cleans hands cleaner, faster 1 DL's exclu-
sive deepdown cleansing action dissolves
grease, grime, dirt and actually 'Mifts it
out" removes tenacious stains other hand
cleaners can't touch.

SAFER - INDEPENDENT LABORATORY TESTS CERTIFY
DL IS A NON.TOXIC PRODUCT.

Contains both LANOLIN and HEXACHLOR-
OPHENE — conditions hands as it cleans,
guards against dermatitis and infections.

CompUt* — r«ady to um.
Mount brocket on woll, bench, pump
islond, stc, insert on«-holf gallon con-
tainer, thumb screw locks container
securely in ploce, remove metal cop,
insert dispenser . . . and you hove a
cemplefe hand cleaning unit at one low
price f

CANADIAN OFFICESi 236 NORSEMAN ST., TORONTO 18, ONTARIO

kit to dealers. Kit contains a win-
dow poster, colored door decal,
newspaper ad mat, and a supply of
post cards.

Capac Ignition Cabinets

Capac ignition cabinet merchan-
disers, available from Wells Man-
ufacturing Corp., Fond du Lac,
Wis., stock and display contact sets,
condensers, rotors, caps, coils, reg-
ulators, switches and brushes. Also
available is tune-up equipment
such as, timing light, combination
dwell meter and tachometer, volt-
amp, generator and regulator test-
ers, combination coil-condenser
tester, remote starter button and
portable carrying case.

AC Lamp Rack

A miniature lamp rack with
space to store more than 300 AG
Guide miniature lamps is offered
by AC Spark Plug Div. of General
Motors Corp., Flint 2. Mich. Rack
is 13 in. high by 16 in. wide.

[new literature pace 129

^OT O^ , ^T^Vfimber 1961

^YOUR BEST LINE OF SALES ACTION

Build your service reputation and profits
with AC OIL, AIR and FUEL Filters!

As of today, start ringing up extra
profits on Increased sales of AC Oil,
Air and Fuel Filters. They're easy to
sell, once motorists understand how
necessary top quality filters are to
efficient engine operation. You can
build your reputation and your income
by establishing yourself as a filtration
specialist and your shop as head-
quarters for AC Filters.
You'll get first-class support from AC,

too. Through major national consumer
publications, AC is helping you by tell-
ing the motoring public the filter story,
with primary emphasis on oil filters. As
a dealer, you play an important part In
that story.

There's a big market for oil, air and
fuel filters. So stock up now. Watch
for the AC ads. Use the AC mer-
chandising aids. You'll get action —
real black ink sales ACtion— with AC.

AC SPARK PLUG <ja> THE ELECTRONICS DIVISION OF GENERAL MOTORS ^^^^

YOU GET ACTION WITH (^

MOTOR, September 1961

®YOUR BEST UNI

tune up for
ACtioii at your
AC dealer's

if your car has been acting a bit
sluggish lately, there s o quick
and reliable way to restore the
live actiorv and power it ought to
hove. See your AC Dealer. He*s
on automobile expert with a soUd
reputation lor service.

Ask him to give your car a fune-
up. You'll get ACtion! He'll check
your compression, bottery, coil,
distributor, timing, carburefor,
ond especially your spork plugs
—the key to any tune-up. Your
AC Dealer recommends AC Fire-
Ring Spork Plugs with the self-
cleaning Hot Tip that heots faster,
cools foster ond stays clean
longer. He knows they moke your
tune-up lost longer, too.

Your AC Deoler is a good man
to know. He sells on exclusive
brand of ACtion, found only
under the nome AC. Ask for
Action ... ask for AC.

FIRE-RING
SPARK PLUGS

Let AC tune-ups

show the way

to fresh service

profits

Vigorous national advertising cannpaign will
feature special colunnn directing nnotorists to
your place of business

There's good money In tune-ups and AC will
help you get your share. Motorists are learning
that it makes sense to have their cars tuned
for action regularly. AC ads in leading maga-
zines encourage the tune-up trend with a
hard-sell special column which directs drivers
to their AC Dealers. Remember— the best tune-
up includes AC Fire-Ring Spark Plugs!

YOU GET ACTION WITH , M(

1^6

MOTOR, September 1961

F SALES ACTION

LET TOP QUALITY AC PRODUCTS HELP
YOU BUILD CUSTOMER SATISFACTION

There's a good reason why you— and
millions of satisfied drivers— get ACtion
with AC. AC Fire-Ring Spark Plugs,
like all the famous AC products, are
the resultof design skill developed over
more than fifty years of leadership in
the spark plug field. The self-cleaning
Hot Tip is but one of the many superior
product features which keep ACs de-
livering reliable performance longer.
When you tune up for ACtion, tune up
with ACs. You'll reap the benefits in
unmatched customer satisfaction that
pay off in repeat sales.

# ACs continuing pro-

over, made possible by

gram of research and

greater consumer

product improvement.

recognition and

OTHER FEATURES

which ensures your
customers of top

acceptance.

quality whenever and

• A ready-nnade re-

THAT MAKE AC

wherever they buy
products which bear

placement nnarket. AC
products are original

the AC name.

equipment on all
General Motors cars

YOUR BEST

• A broad accessory
line of the finest

and trucks.

quality products made

# Outstanding adver-

—sold exclusively

tising and merchan-

LINE OF ACTION

under the AC name.

dising support— the
finest provided for its

# Greater volume of

dealers by any spark

sales and faster turn-

plug manufacturer.

)DER FROM YOUR SUPPUER NOW

MOTOR, September 1961

you get ACtion wi ffi

80% of your customers have
AC Fuel Pumps as original equipment

When you replace a fuel pump, always reach for the box with
the AC bull's-eye. It's the best way to serve your customers . . .
the surest way to strengthen your reputation for reliable service
. . . and the safest way to ensure replacement with the fuel pump
specified by the manufacturer.

The proof is in the figures. So completely have AC Fuel Pumps
won the approval of specifying engineers that they are original
equipment on 80 per cent of all cars, trucks, buses and tractors.
Four out of five new vehicles use ACs (and they're equally
efficient on marine, aircraft and stationary engines) I

This remarkable record of acceptance by fhe men who know
automotive components best speaks for itself. For over 32 years,
fuel pumps bearing the AC name have proved their ability to do
a vital and demanding job under the toughest conditions. Today
you can get AC reliability only under the AC name.

Protect your reputation. Install AC Fuel Pumps exclusively.
They lead the field in coverage, reliability . , . and profit I

® FUEL PUMPS

4 c , . . r O U R

BEST LINE OF SALES ACTION

-NIOTO^, September 1961

NEW
LITERATURE

Booklets • Catalogs • Manuals

DOL CATALOG-A 32-page
cket-size catalog, covering over
2 tools for automotive service
►rk, includes sections on valve,
?ine. brake and wheel, body,
>Jing and ignition. Free. K-D
oj Co., Lancaster, Pa.

• •

AKE CABLE CATALOG-Cat-
5 AU-1442 lists parking brake
les by their vehicle applications,
I numerical parts lists, and in a
►s index of various manufactur-
parts numbers to the corres-
ding part number of this com-
y. Parts and Accessories Div. of
gner Electric Corp., 6400 Plym-
i Ave., St. Louis 14, Mo.

• •

WANING BOOKLETS - One
klet, titled "How to Get the
►t Out of Steam Cleaning," of-
tips on steam cleaning in gen-
and lists essential properties
rgents used in steam cleaning
lid have. The other is an illus-
?d 16-page booklet called,
et Maintenance Cleaning Man-
' Free Oakite Products, Inc.,
I Rector St., New York 6, N.Y.

E VALVE CATALOG-This
age catalog covers components
equipment specifications on
valves, cores, caps, tire inflat-
iccessories, tools and repair ma-
Is for tube and tubeless tires.
A. Schrader's Son, Div. of
ill Manufacturing Co., Inc.,
/anderbilt Ave., Brooklyn, N.Y.

/^ER BRAKES BOOKLET-
8-page booklet called, "Tak-
the Mystery Out of Power
es," explains how to pinpoint
rr brake troubles, without in-
nents, while mechanic sits in
:ar. United Parts Div., Echlin
ufacturing Co., 1250 W. Van
n St., Chicago 7, 111.

L PUMP BOOKLET-This 8-

, vest-pocket-size booklet de-
es and illustrates with dia-
ls how the maker's fuel pumps
zome the six common causes
lel pump failures. Free. Wells
ufacturing Corp., Fond du
Wis.

SPRAY BOOTH CATALOG-

Catalog No. SB-1 describes the
company's complete line of spray
painting booths and related equip-
ment—such as, air exhaust fans,
chambers and systems, infra-red
ovens, mixing and circulating
tanks, pumps, and stand pij>es.
Free. Binks Manufacturing Co.,
3140 Carroll Ave., Chicago 12, 111.
• •

CLEANING SOLVENTS CATA-
LOG— This four-page catalog de-
scribes six parts cleaning solvents.
Several special use cleaners for car-

buretors, engines and automatic
transmission parts are covered
along with solvents for use in cold-
type parts washers and soak tanks.
Free. Graymills Corp., 3705 N. Lin-
coln Ave., Chicago 13, 111.
• •

TUNE-UP HANDBOOK-This

60-page handbook contains facts,
figures and illustrations to help
mechanics through all engine tune-
up operations using modern testing
equipment. Free. Sun Electric
Corp., Harlem and Avondale, Chi-
cago 31, 111.

BRAKE SHOP

Here's everything you need to become a complete
brake service shop. With a Star Space-Saver Brake
Shop you're ready to handle any brake job from
start to finish— with the precision equipment to do
the best brake work in your area. The Star Space-
Saver takes less than five square feet of floor area,
rolls anywhere on swivel casters.

You can buy the Star Space Saver Brake Shop
now, on Star's Pay-out-of-Profits Finance Plan.
Mail the coupon for demonstration proof!

STAR MACHINE & TOOL COMPANY

20S South«att 6th St., Mplt. 14, Minn.

Yes! I'd like to see what ttie Star Space-Saver Brake

^ Shop can do for me.

Nom«

City.

_Srate_

TOR, September J 96 J

XV5I

uine "new "

iPar Parts

Accessories

r Chrysler
irporation
ifehicles

New MoPar

" Universal" Parts

for other makes
of vehicles

MoPar Approved

Remanufactured

Parts for Chrysler

Corporation

vehicles

[

Rempar Quality
Remanufactured

Parts for other
makes of vehicles

for quality parts and accessories . . .

lU NAME IT...MOPAR'S GOT IT!

'er car or truck you service— whatever your
ment requirements may be —MoPar has the
te quality ansv/cr— the right part at the right
t the right time!

•Par parts fit right, work right, install quickly,
bor time, keep your jobs rolling on schedule.

lether you use new parts and accessories or
ifactured parts, you can install these replace-
with confidence . . . knowing that MoPar

quality will back up your reputation for fine service.

MoPar is ready now to give you fast, efficient
service and delivery on any part— from cotter pins
to 8-cylinder engines— on any size orders— from the
smallest to the largest.

Smart service operators know that it pays to
install quality parts as replacements for original
equipment. Call your MoPar Wholesaler or Chrysler
Motors Corporation Dealer.

PARTS

AND

ACCESSORIES
MoPar Parts and Accessories, Chrysler Motors Corporation, Detroit 31, Michigan

R, September 196 J

V^v

Dealers Must Still
Fight for Their Rights

continued from page 43

Shipping of unwanted cars was
one of the most serious grievances
the dealers had back in those days.
If they refused to take all that were
sent, even if they included models
they could not possibly sell, their
franchise was as good as gone.
Dealers in farming villages were
getting seven-passenger landaus
and city dealers got their quota of

farm tractors, if their factory haj>
pened to make them.

Clean-ups were often disastrous.
I won't take the space to list the al-
most countless tricks used by fac-
tories to load up their dealers with
outdated models.

It seemed back before the great
1929 depression that the car fac-
tories, consciously or unconscious-
ly, were determined to break deal-
ers as fast as they could appoint
new ones.

The obvious remedy was con-
certed opposition by dealers to

Get

A Perfect

Tire Repair

Every Time with

DILLECTRIC

Dillectric tire repair actually
vulcanizes the injured area.
It welds new rubber so thoroughly
to the old that the repaired
area becomes as strong as the
tire was when new.

There is a Dillectric patch for
every type of puncture or cut:

• 5 sizes for tube repairs.

• 2 sizes of nylon reinforced
patches for tubeiess tire
repairs.

And you can increase your ^ • * *
tire repair profits f toot •*

NE^V

DILLECTRIC CATALOG
and PRICE LIST

Just off the press.
,^ ASK YOUR SUPPLIERI^,,

Manufacturing Company

CLEVELAND 3, OHIO

Offices in Los Angeles, AI<ron and Toronto
Subsidiary of The Eaton Manufacturing Company

ys^

these highbinding tactics. A
it seems obvious when viewe
today's perspective. It was
mendous job at the time
dealers themselves to see thi
o! this.

When I went to the Pen
nia Automotive Assn. on i
1925, it was four years old
its predecessor, the Intra-Su
to Dealers Assn., is included
six years old. Yet few deale
side the state's medium-size<
had even heard of it, and
delphia and Pittsburgh
gave it scant support.

Fraternizing Forbiddi

There was reason for thi
tion. Some of the car factori
actually forbidden their dea
break bread with a dealer ha
another brand of car. The
forced line groups to disband
early days. They could no
been any more afraid of a
association if it had been a
union.

Gradually, many dealers I
convinced that they could ii
the factories with their gric
—and with the injustices
which they labored— only i
joined hands. Of course, som
ers never learned. This led
sorry sight of factory stooges
on the boards of many deal
sociations, including the na
No matter what action the »
took, the factories seemed
to be one step ahead.

Factories Called

I recall one meeting of the
of one of the most importai
ciations back in the wild an<
ly days before the depression
seven members of the
sneaked out of the room to
their factories for instri
Dealers have always been in
alists and I suppose this
them a way of asserting thei
pendence. Actually, of coi
was pure selfishness. Consci
dealers found these stooges
block for years, but the bn
been drastically reduced.

The first lesson in the v;
cooperative action was lear
dealers, I'm sure, during tl
of the National Recovery .
istration between 1933 anc
Before that controversial 1j

[continued on Pi

M^OTOR, Septemb

Onc End lift

MSCC

AUTO SPECIALTIES MANUFACTURING CO.

ST. JOSEPH, MICHIGAN • WINDSOR. ONTARIO, CANADA

Scrvict

V^ TON • ^ToN

TTON * 2TOINI

MOPELS

AVAILABLE

■*^^':^

[OTOR, September 1961

V***^

Dealers Must Still
Fight for Their Rights

continued from page 132

declared unconstitutional in the
latter year, dealers had a taste of
the results that working together
for the common welfare can
achieve

With good-will and good judg-
ment, dealers produced the code
under which automobile retailing
operated until the NRA Act was
thrown out. It was a revelation to

most of them that a dealership
could be run like any other busi-
ness, without apology and without
backbreaking pressures. For the
first time since a dealer had accept-
ed the first vehicle in trade, retail-
ers were able to make money on
used cars. Of course, factories then
cut discounts on accessories and we
were back where we started.

It would not be correct to say
that all dealer cooperation dates
from NRA days, because we had it
to a limited extent before, and it is
still limited. That experience with

Everythini You Heed

For Automatic Transmission Repairs

Parts
Parts Kits
Service Infermatien

(Wall Charts, Manuals, Catalogs, Field Clinics)

See Your N*A*P*A Jobber

• For complete parts service for automatic transmis-
sions on cars of all makes, models and ages • • • for
the latest approved techniques of adjustment, repairs,
or complete overhauls . . . contact your N-A.P-A
Jobber, a good man to know.

''•»^,

IService by Allied Automotive Parts Cc. ,^-
Indianapolis 7, Indiana .^^^"^

the code almost 30 years ago M
prove, though, that cooperative el
fort can get results. [

Today's outstanding problem, ai
it was back in 1925, is that of get
ting individual dealers to take an
interest in their association aha
they join and, second, to assume
some of the work load that any
serious activity by the associatioi
entails. Every association official has
broken his pick on the stony indii-
ference of his rank-and-file meffl-
bers. They will pay their dues and
phone headquarters for help on an
immediate and pressing problem
but they will not attend meetings
or accept office or even appoint-
ment to committees.

Need Members' Help

I have no idea to how this much-
needed interest can be stimulated.
Sometimes I feel it is sheer selfish-
ness and that, of course, presents
the problem of changing a man's
character. It seems certain, though,
that the paid and elected officials
of all associations must keep after
members continuously for help, ad-
vice and volunteer work. It makes
me shudder to think how much
would get done if memben were
not nagged in this way.

All this brings me to the final
question: What is the biggest need
of dealers today and what can as-
sociations do about it?

No one would argue that the

great need is the opportunity to

make a profit. Notice, that I say

[continued on page 136

/S4

"I could have walked to work,
but I was only half shaved
when the battery went dead"

^VO-\^^,%y^<ffmber 1961

YOUR
RING

BACKSTOP

What you really sell is customer satisfaction—
make sure of it. Here's the secret...

When the break-in period is over, make sure
your ring jobs keep on giving customers the
improved performance and the gas and oil
savings they expect. Recommend the motor
oil that cleans as it lubricates, to prevent
sticking rings and noisy lifters. Customers
appreciate it. And you'll appreciate more re-
peat business and bigger profits!

The oil that protects your good work best is
Pennzoil^the world's richest, most complete
motor oiL So rich, it gives double the protec-
tion demanded! So complete, users never need
extra additives! Because the special power in-
gredient, Z*7, keeps parts clean— Riays on the
job for the full life of each oil change.

Pennzoil Z-7 makes customers happy , < -
builds more business . . . boosts your profit
So protect all your engine jobs with PennzoiL
Call your Pennzoil distributor, listed in the
Yellow Pages, or write Pennzoil, 00 City *3, Pa*

Great Motor Oils !

This great pair of 100% pure Pennsylvania Motor
Oils with Z-7 stays tough fuU time-- keeps moving

parts clean and free of excessive wear. Use them— recommend

them, for top customer satisfaction.

Famous Pennzoil with Z-7

In all correct service grades.

Pennzoil 10W-30 with Z-7,

world's only oll-rlch«

multiple-viscosity oil.

»<otoroii

WITH

Z'7

*<0TOR Ol^

WllM I-'

Member Penn, Grade Crude Oil A%v^.^

MOTOR, September 1961

Dealers Must Still
Fight for Their Rights

continued from page 134

opportunity, because I don't be-
lieve anyone can seriously expect
a business man, in the automobile
trade or out, to be guaranteed a
profit. This opportunity, if I read
the last 36 years correctly, is not
one that car factories are about to
provide voluntarily.

Do not jump to the conclusion,
when 1 say this, that I am fa-

natically anti-factory. It is merely
that 1 am pro-dealer. 1 was when 1
went to work in the Pennsylvania
Automotive Assn. back in 1925. 1
am as I lay down the reins this
month. My hope for dealers
through all these years has been
that they be fairly rewarded for
their efforts.

It has been said many times that
car factories do not like successful
dealers, or at least rich ones. A
dealer well-cushioned with green-
backs is apt to develop the nasty
habit of talking back.

p9t htt$K mkt p9rts elmhi . . . Uin fhe fM4 ft^

...the modern, safe
way to clean automatic
transmission, power brake
and motor parts

The modem CLEAN-O-MATIC "600"
assures better work, customer satisfac-
tion and protects your profits. It not
only saves service time, but it also
makes a mechanics job easier, less tiring.
Designed to reduce fire hazards to life
and property, the CLEAN-O-MATIC
is built so rugged and dependable, the
pump and tank carry a 5 yr. warranty.
The CLEAN-O-MATIC is also avail-
able in 3 other low-cost models.

Join the trend to modem equipment
for more profits . . . send for catalog
or asic your jobber for more facts.

CORPORATION

3757 N. LINCOLN AVE.
CHICAGO 13, ILL

AUTOMATIC
SAFETY COVER^
Mtf-tttting with
thumb releatt

HYDRO-JET AGITATED
SOAK TANK

fS^

I can't conceive of this being J
true. Factories must realize that
they cannot sell cars without fran-
chised retailers. They have tried
other methods of marketing then-
products and the ventures have al-
ways cost them money.

It follows that they cannot have
dealers unless dealers make a prof-
it. Nobody, including the factories,
is in business just for the ride or
to get material for a book. They
are in it to put a little money in the
bank.

Red Ink Figures

If factories are worried about
any dealer's getting rich, I think
they can stop. A look at the figures
for the first six months of this year
ought to show them that profit is a
word dealers are crossing out of
their dictionaries.

If dealers are going to be per-
mitted to make a little money, we
do not need new laws or regula-
tions. Somebody can always find a
way to avoid them, almost before
they are written.

What we need is a change of
heart at the factories. I mean a
genuine change in attitude toward
dealers and their problems.

I know we have a good faith act
and a more equitable franchise
than we once had. But factories—
perhaps only factory men— have
subtle ways of applying pressure to
retailers, and they do it. Too many
dealers either do not know how to
resist the sweet talk or they are
afraid.

On Wrong Beam

We have to get away from that
kind of thinking. Factories should
stop rating its field men solely on
the basis of registration figures in
the areas for which they are re-
sponsible. Some weight should be
given to the financial health of the
dealers under their direction. Sick
dealers are not long for today's
competitive world. Dealers of any
kind are becoming more and more
difficult to find.

In my opinion, the recommen-
dations made by the Task Force of
the National Automobile Dealers
Assn. would go a long way toward
setting things right for the car re-
tailer. These, as all dealers must
know by now, get into such prob*
lems as limits on inventories, prop-

[CONTINUED ON PAGE 140

^OTO^, SfC^tember 1961

Big Du Pont Ad campa

««DU PONT SHOW or Tl

featuring top stars, top stories, on the k3est vi<

Sunday— starting September 17. Commercial

and "Telar" will be seen by millions of customers for eigh

antifreeze: weeks during the peak of the antifi

IT'S NEW-JT'S GRE/n"...irS THE

DURING THE ANTIFREEZE SEASON:

-k GROUCHO MARX -|( GEORGE BURNS

^ PEGGY LEE -k PAUL WHITEMAN

^ VIC DAMONE -|C STEVE UWRENCE

^ COUNT BASIE ^ EYDIE GORME

-k AND MANY OTHERS
WILL HELP YOU SELL ZEREX^ and TELAR'

Telar

NEVER DRAIN ^

annam&anti-fvstaiM

•»t*i U S PAT OFF

BETTER THINGS FOR BETTER ll^lNG ... THROUGH

138

^OTOR, Scptcmba

ell TELAR and ZEREX

THE BIGGEST MAGAZINE PROGRAM

antifreeze history— Life. Reader's Digest.

Post. Time, Newsweek. U.S. News & World

Report, Holiday, Sports Illustrated!

ewswerk„

RADIOt RADIO AND MORE RADIO!

The nation's top radio stations

throughout the country are

on Du Ponfs radio schedule

—the biggest, broadest radio

coverage yet. And commercials

are scheduled during the

peak driving hours for

each market.

IDS WILL BLANKET THE COUNTRY

mind your customers while they're behind
el that it's time for Du Pont ZEREX again.

ANTt-FRECZE

irs left out at night

r* > ♦■♦.♦♦>:*>W4:4:#:v* ♦ ♦"

THE DU PONT DISPLAY KIT

starts to sell the minute it goes up. Includes window

streamers, banners, protection chart, price bullets.

Instruction sheet— plus TELAR replacement certificates.

Get this kit free from your Du Pont antifreeze supplier.

SfflJ) |g

lelar

mmtm e mmn amm f T|;[««^;fyB4«'n»STS mm

OHIY

«ITM CMOR CNSW R«T MMtCITDt

tefar

RQ OFFER:

ching A-frame poster, telling motorists you have
in stock. You can get one or two of these point-of-
)sters free by filling out the coupon below and sending
) it now! Get a fast start on fall antif reeze sales.

Mail coupon to:

E. I. du Pont de Nemours & Co. (Inc.). AnliFrccze Products Section. Dept; M.
Nemours 2420. Wilmington 98. Delaware

Send me 1, 2 Urge posters for TELAR Anti-Freeze
and Summer Coolant. (Circle number you want.)

Your name_
Street

City_

»Zone_

eptember J 967

X%^

Dealers Must Still
Fight for Their Rights

continued from page 136

er mixing of models, realistic sales
potentials, sensible incentive plans,
a return to price-class systems, a 3
per cent holdback of discounts,
help with floor planning on exces-
sive inventories, a more clear-cut
selling agreement and so on.

1 do not think all these objec-
tives will be achieved immediately
but the Task Force is on the right

track. These objectives must be
fought for without letup.

It would not be fair to leave the
impression that everything must be
done by the factories. Dealers them-
selves, and especially their associ-
ations, have a responsibility, too.

Over the years I have seen as-
sociations become enmeshed in
many activities that were outside
the field of their members' immedi-
ate interests. Usually, these were
undertaken to help swell income. 1
am as much for income as anyone
else but not if it interferes with the

many tnickf. Each hos* in-
dividually boxed for con-
venient sfocking: port num-
bor clearly marked for
quick idefiliftcofion.

Complete coverage of pas-
senger €ors...ond many
trucks. Individually boxed
for eosy, convenient stock-
ing. Keep populor numbers
on bond for emergencies. ,

SPECIAL INTRODUCTORY OFFER ON PICK WHEa CYUNDER REPAIR KITSI

Two assortments . . .
each containing
coupons worth $1.00
credit against
purchase of axle set
of Pick Exchange
Shoes.

Deal #4 — Contains
J4 cloz. each of
the 8 most popular
wheel cylinder kits
(48 kits)... and
four $1.00 coupons.

Deal #9 — Contains
1 doz. each of
the 8 most popular
wheel cylinder kits
(96 kits)... and
nine $1.00 coupons.

A/so a fwe/ve Kit Pack for the price of e/evenf
Ask your Pick fobber

fJULOXaJL.ft.Q.Q,<LQ,Q.JJ,Q g g,Q,ft,P,(LgJiUULlUUUU>JULQX^iLajUUU>J

PICK MANUFAaURING COMPANY • Automotive Division • West Bend, Wis.

group's efforts to bring al
provement in the econom
of the members. Unless a
can feel a lift to his profits
spirits and his standing in
munity, I doubt that he ]
association much credit f(
things for him. He is mu
interested in the balance
own bank account than I
his association's.

Except for a few years a
ginning, I have spent my
life trying to serve automol
ers. As 1 bow out of active
pation in their affairs, I fee
terness with their faili
mine— to achieve more, b
have seen progress made. A
not discouraged because I
so much more to be done.

I am certain this furtlu
ress can be made, but it wil
price. That will be the Ic
thusiastic support by ever
of his association's efforts
prove the lot of all dealer:
its scope.

Progress will be a testing
know dealers can Bght, bee
seen them do it when
There never was a better ti
now to be aroused.

THE END. NOW TURN BACK TO

Win Fisher Scholan

J^O

GM President John Gord(
and Fisher Body general!
E. C. Klotzburger (right
top winners Will and

Top winners in the 196
Body Craftsman's Guild
model car competition we
aid Will, age 18, Hobart, I
Anthony Simone, 15, Pre
R.I. Each won a $5,000 sch<

In all, 20 young designers
$44,000 in university schola

^iVO-X^^^, Se^tcn

Cures
'lickering Lights

ed from page 45

[orget, when making a quick
with an ammeter on Delco-
equipped cars, that there is
rence in the procedure be-
30 or 35 amp. regulators and
). regulators.

the lower amperage regula-
)nnect the ammeter in series

circuit between the regula-
l battery. Turn on the heater

and headlights to load the
tor and keep the contacts

and adjust engine speed to
a 5 amp. charge. Then
I the field circuit with a
r wire. If the ammeter read-
reases to more than 7 amp.,
ints are oxidized.

an Damage Regulator

45 amp. systems, the proce-
; the same but the field wire
fd to the *T" terminal on
^ulator must first be discon-
before the field is grounded.
; to do this will damage the
or.

gh contact resistance is indi-
clean the large, flat contacts

current and voltage regula-
ith a spoon or riffler file,
is a slight wiping movement

points when they contact
ing in this manner will avoid
ble mechanical interlocking,
he contacts are burned
I to cause metal transfer,

crater on one point and a
ion on the other, file both

to remove a major portion
burned area, and finish with

cloth. All other contact

in the regulator are a soft
md should be cleaned with
cloth or other flexible abra-
i table for the purpose.

Wipe Contacts Clean

r the oxidation has been re-
, wipe the contacts with a
ape, saturated in carbon tet-
ide, to remove any foreign
. Then dry the contacts, us-
>trip of dry linen tape. The
ts should be open when the
s removed so that threads
he tape are not retained by
t-point pressure,
t check the tension of the
tor drive belt, then make a

OR, September J 96 1

complete test of the charging sys-
tem. In addition to making the
usual amperage and voltage checks
of the cutout relay, voltage regula-
tor and current regulator, make
sure the air gaps and contact open-
ings are set to manufacturers' spec-
ifications.

Special procedures can be ap-
plied on a number of makes when
a general check does not produce
satisfactory results. On General
Motors cars equipped with 30 or
35 amp. regulators having a single
contact in the voltage regulator.

special regulators are available.
The replacement is of the same
capacity, but the voltage regulator
has double contacts. A 45 amp.
regulator with double contacts
should not be installed on any car
equipped with a 30 or 35 amp. reg-
ulator.

The special replacement is also
available for Studebaker V-8's.
Keep in mind, when testing one of
these special regulators with dou-
ble contacts, that the field lead at
the regulator must first be discon-

[CONTINUED ON PAGE 144

kr>.

in I Year

SERVICING
RADIATORS!

aleneJ" radmfor deparlmeat

-SIDNEY MDUTOR fi GLASS SHOP.
Sidney, Mont*, (Pop, ^987)

1fO!*1

Why send radiator jobs away? Add an extra $8,000, $10,000, $12,000
or $15,000-a-year with Inland's factory-method radiator servicing.

JUST CONSIDER: (1) There is an ever-growing number of autos,
trucks and tractors in your area, (2) Modern cooling-system pressures
have been increased to the point where radiators require far more
frequent servicing.

INVESTIGATE -Have us mail you full details:

• Photos and statements from Inland-equipped shop owners,
e Inland's "Pays-For-ltself * payment plan,

• Inland's free factory school which trains you or your man quickly,

• Inland's proved merchandising and selling helps.

^ INLAND MFG. CO., DeptM-9.1108 Joclcsen St., Omoho t, Ncbr.
Pleose send new free booic, "Blueprint for Profits.

New free 48-page book, "Blueprint for I firm

Profits," tells about many making J
an EXTRA $8,000 to $15,000 a year I
servicing radiators. Complete with ■
illustrations, descriptions and prices of I ADDRESS-
required equipment. Popular "Pays- J
For-Itself purchase plan. Invest a I -••y
minute to mail the coupon — the re- m
wards can be amazing! Send today! |

INLAND MFG. CO., 1 108 Jackson St. |

Dept.M-9, Omaho 2, Nebr. |

MAIL TODAY

(PLEASE PRINT)

_ZONE STATE.

BY-

If dealer, make of cor sold-

-TITLE-

•'SOLD EXCLUSIVELY BY MAIL*'

Are you now operating a radiator dept.? Q Yes Q H«

x\x

Five"firsts" on the"Fourt

Automotive engines do the

PIKES PEAK STOCK-CAR CLIMB— Swinging around one of the 152 switchback curves that makes
this upward climb one of the world's toughest tests for car and driver, Louis Unser pilots
his Champion-sparked Chevrolet to a record-shattering victory in the 1961 Pikes Peak Auto
Hill Climb for stock cars. The old stock-car record, set in 1957, was 15:39.2 minutes. Louis
Unser shaved off better than half a minute, setting a new mark of 15:06 even!

J 42

MOTOR, Scpiembc

prove a g ain...

best with Champion sparkplugs!

From the cold, rarefied air of
snow-topped Pikes Peak to the
sweltering heat of the Daytona
Speedway, the Fourth of July was
a big day for auto racing-and for
Champion! A day that proved again
something that has been proved
countless times before: No matter
what the engine-or how tough the
driving conditions-you can always
depend on top performance from
silvery-plated Champions . . .

PIKES PEAK CHAMPIONSHIP CLIMIB— In the fastest drive
ever made up the mountain, four-time winner Bobby
Unser makes it five victories as he becomes the first
man ever to drive to the top in under 13 minutes!
Smashing the record (13:28.5) he set last year, Unser's
Champion-sparked charger whipped up the 12.42-mile
course in 12:56.07 minutes! On some of the short straights
he hit 120 mph!

DAYTONA "FIRECRACKER 250" —In a

blistering race (154 mph) on a blistering
track (126°), David Pearson slams his
Champion-equipped '61 Pontiac into the
lead on the all-important last lap to win
his second big NASCAR Grand National
race of the year. Earlier, Pearson won
the Charlotte **World 600" in his
Champion-sparked stocker.

INDIANAPOLIS RACEWAY PARK— Norm

Nelson, 1960 US AC stock-car champion,
dominated the day in his Champion-
fired '61 Ford: Fastest heat, fastest
qualifier, winner of the Trophy Dash—
and winner of the 100-lap main event.

TRENTON, N.J. — Sharing the driving
chores with Jim Davies, Bob Marshman,
co-choice for 1961 "Rookie of the Year"
at Indianapolis, drove the Champion-
equipped Konstant Hot Special to victory
in the 250-mile USAC race.

These Champion-sparked victories are but part of a long and continually growing
list of performance events won by cars using always-dependable Champion
spark plugs.

Why is Champion the spark plug that wins most performance events? Simply
because performance experts know that— regardless of claims— no one has ever
built a spark plug to outperform a Champion in an automotive engine! It's a good
reason for always equipping your customers' cars with the performance spark
plugs— silvery-plated Champions!

MOTOR, September 1961

SPARK PLUGS

CHAMPION SPARK PLUG COMPANY • TOLEDO I, QWQ

E€isy Cures

For Flickering Lights

continued from page 141

nected before the field is grounded.
To check the cause of light flick-
ering, ammeter fluctuation or a
variation in heater-blower motor
speed on a Chrysler Corp. car
equipped with an alternator, first
remove the field lead wire at the
"IGN" terminal on the voltage reg-
ulator. Then connect an insulated
jumper wire between this terminal

and the positive post on the bat-
tery. This bypasses the car wiring
that feeds the regulator.

Now start the engine and de-
termine whether the jumper wire
has corrected the trouble. If the
flickering has been eliminated, or
noticeably reduced, it indicates
high resistance in the wiring cir-
cuit between ignition and voltage
regulator wiring circuit. Use a volt-
meter to make a point-to-point volt-
age-drop test from the battery ter-
minals, through the ignition switch
and ballast resistor, to regulator.

Have you checked lately
on what you spend
for outside press jobs?

Add up what you now spend for outside
press jobs — including the hidden cost of
having work delivered and picked up. Then
compare this with the cost of owning an
Acco Hydraulic Press. You'll soon dis-
cover you would be money ahead with an
ACCO press in your own shop for straight-
ening, parts removal, or any one of many
repair jobs. And, you'll find that on a "cost
per day" basis an acco Hydraulic Press
is a profitable investment.

Here are just a few of the superior
engineering features and advantages which
ACCO Hydraulic Presses offer:

• Available In 26, 40, 60, 80 and
160 ton capacltlaa

• Air or manual oporatlon, or
a combination

• Units to convert from manual to

• Safety valve In oil line prevents
overloading

• By-pase prevents over-extension
of ram

• Deptli gage accurately Indicates
ram movement

• V-type pacicing reduces friction

For complete information, contact your
ACCO Equipment jobber. If you don't know
his name, write us at York, Pa.

Universal
Test Centers

For cheeking

Rivet

Upsetting

Tool

For hot and
oold rivet
upsetting

Auxiliary

Arbor

Press

3-ton eeiMclty

For light

Jobs...

Aveilabie

with

all models

ACCO HYDRAULIC PRESSES

Acco Equipment Division • Americon Chain A Coble Cempony, inc.
York, Pa., Chicago, New York, Denver, San Francisco, Bridgeport, Conn.

On models with an in-line fuse
in the circuit, remove the fuse from
its holder. Clean the fuse and the
terminals on the fuse holder. Then
tape the holder to prevent the en-
try of moisture. Check the blade-
type terminals in the circuit for
looseness and corrosion.

If the use of the jumper wire has
no effect on the flickering, check
the voltage-regulator setting to
manufacturer's specifications. The
transfer voltage from the upper
contact to the lower contact is im-
portant. There should be a mini-
mum of .2 volt and a maximum of
.7 volt difference between the volt-
age reading taken at 1,250 engine
rpm and the voltage at 2,200 rpm.
When the difference is .2 volts or
less it is usually an indication that
the air gap is set too low.

Remove the regulator and adjust
the air gap to .048-.052 in. and the
contact clearance to .014-.016 in.
Retest after the regulator is rein-
stalled.

Install Jumper Wire

In cases where a jumper does not
help the flickering, and voltage
regulator settings are standard, re-
move the regulator and install a
permanent jumper wire. Cut a
short piece of copper wire, and
solder one end of it to the terminal
on the single 38 ohm resistor wire
at the ignition terminal end of the
regulator. Solder the other end to
the base of the regulator. Use only
rosin-core solder, and make certain
the regulator base is suflSciently
hot to get a secure connection.

Blinking headlights on a I960
Ford or Falcon can be caused by a
defective circuit breaker in the ig-
nition-switch assembly. With 36
amp. flowing on Ford, or 24 amp.
on Falcon, the circuit breaker
should open within 30 seconds. If
blinking occurs, and other parts in
circuit check out, replace headlight
switch.

THE END. NOW TURN BACK TO PAGE 45

144

Mechanic Wins Contest

Paul Hutchinson, employed a^
Milltown Garage, West Chester,
Pa., and Charles Loughin, salesman
for Kish Motor Parts Co., Downing-
tow^n, are top winners in Champion
Spark Plug Co.'s Trip of a Life-
time contest. Each won use of an
airplane and crew for two weeks
with all expenses paid.

^O-Xf^^.Sfc^jtember 1961

etrott
ing

rom page 45

Id Passing

six years see a lot of
I faces in this business.
1 reference book for the
lustry officials you come
les like Ivan Wiles (Bu-

Ahrens (Cadillac), T.
ig (Chevrolet), F. C.
!rcury) , J. P. Mansfield
) , James J. Nance (Pack-
1 G. Hoffman (Stude-
t to mention Harlow H.
. T. Keller, W. C. New-

D. S. Harder-all big
the business only a few
How many names high
ar's roster vill still be
»r six years hence?

res Hang onto Cash

i appear to be in a re-
t mood on investing
money in retail outlets,
ictory money continues
able for dealer develop-
:cts in areas where con-
»mes are high, manufac-
not pumping financing
operations to the ex-
did a few months ago.
urces confirm the trend
; to discuss the thinking

rd to Diversify

otor Co., which spent
ting itself of the numer-
itomotive ventures that

3.K., you were right
! bearings are shot"

September 1961

Henry Ford tacked onto his empire,
will shortly begin production of a
vinyl material for furniture, cloth-
ing, office supplies, women's acces-
sories and you-name-it.

Prophet with Honesty

An industry figure famous for re-
fusing to forecast the future bumped
into a reporter a few days after
Health - Education - Welfare Secre-
tary Ribicoff told car makers to put
an air-pollution control device on
cars by 1964 or face the threat of
Congressional control.

"What's new?" the reporter
asked.

The car company executive
smiled, then quipped, "You can
say I was the first to predict that all
1964 models will carry an anti-smog
device as standard equipment."

Curtice Guess — 7,000fi00

Speaking of predictions, Harlow
Curtice, former president of Gen-
eral Motors and long a free man
with a forecast, offers the first esti-
mate of the size of the market for
[continued on page 156

Something's missing

from tliis picture .... but not tliis picture

Photo shows the old way of buying
motor mounts— without the fittings.

Photo shows the new way of buying motor mounts
with all the fittings for time saving installations.

NEW! improved plan combines

IViOTOR IVIOUNTS

with Assembly Kits

Next time you buy motor mounts— play it cool.
Buy the matching Assembly Kits. Doan now offers all the
necessary fittings— bolts, nuts, washers, everything to install
motor mounts. Don't buy one without the other. The cost is
small compared to the savings in time.

DOAN MANUFACTURIN6

A DIVISION OF ANCHOR INDUSTRIES, INC.
1726 LONDON ROAD — CLEVELAND 12, OHIO

vs^s

One M^^CORD Muffler jol

gross you a profi

UFFIBIS

And PIPES

INSTALLED

$10.00 , , , that's your average gross profit on a
McCord muffler-pipe-brackets sale. All it takes,
then, is one such sale a day to boost your over-
all gross by at least $3,500 per year. And,
mister, you can easily manage that, because
thousands of alert, aggressive service organiza-
tions today are doing that well and better.

And there's no secret to their success. First, it's
a matter of simple statistics. There are more
than 60 million cars on the road . . . over half
of them are potential muffler replacement
"^prospects," Second, there*s the matter of
cashing in on this vast, high-profit market
and that's simple, too. All you need is: a
muffler line car owners want . . . McCord
Mufflers; special rapid service exhaust system
tools . . . McCord tools; powerful, traffic-
building merchandising , . , McCord merchan-
dising. Add your personal salesmanship and
watch the muffler service **bucks*' roll in!

^^OTO^^Sfc^tember 1961

»er day will EASILY
>f «3,500 per year!

ic/ M^CORD offers you the product

Everything car owners want in a muffler, they
get more of with McCord . . . longer life . . .
maximum sound absorption . . . minimum back
pressure . . . greater safety. Because McCord
mufflers offer . . . 40% to 60% heavier, coated
steels . . . ribbed, air cushion shells . . . fiill
length asbestos liners . . . ''Dri-Shell'' design . . .
double-locked crimped seams . . . custom engi-
neered "'Swept-Flo'' sound control . . . longer
tubes, larger resonator chambers. These features
and more, make McCord easier to sell.

MCCORD offers you ffie fools . . .

"15 minute muffler service'* . . . that's what car owners
demand today. And you can offer it with'easy-to-own
McCord muffler tools. There's McCord's heavy-duty
air gun with cutting and slitting chisels (left) . . . there's
McCord's revolutionary new multi-purpose air impact
wrench. Both tools are yours for less than cost from
your McCord jobber. See him today!

MCCORD offers you the merchandising . .

Ith the best mufflers to sell and the finest tools
» install them, there's just one ''ingredient'
eking. And McCord supplies that, too . .
erchandising. ''A" boards, wall signs, banners,
ectric window signs, mobile merchandisers,
K:als, island displays ... all these promotional
lols and more, McCord makes available to you,
I help bring customers into your place of busi
IBB. Can't wait to get started? You don't have
if . • . see your nearby McCord jobber today.

tfiii i*v^^,£.^_L^^'-

KTMID

M<CORD
CORPORATION

DETROIT 11, MICHIGAN

Baskets • mufflers & pipes oil seals • radiator cores

McCORD CORPORATION • Detroit 1 1, Michigon

Send immediately my copy of McCord's new
Muffler "Profits Manual"

NAME.

ADDRESS.
CITY

-ZONE.

_SAtK\^.

MOTOR, September 1961

X^^

What Detroit
Is Thinking

continued from page 153

1962. He figures next year for 7,000,-
000 cars, including foreign vehicles.

Imperial Leftovers

For several months now, Chrysler
has been selling off the fixtures,
obsolete machinery and other rem-
nants of the old Imperial plant on
Detroit's west side. (Imperial pro-
duction was transferred crosstown,
to an east side site, a couple of years
ago.) There's a lot of use left in
some of the odds and ends, and
business men are invited to tour
the plant and bid on things they
can use.

Put His Foot in It

A company official was escorting
a group of prospects around a few
weeks ago when a member of the
group spotted a big scale and
stepped up to weigh himself. The
Chrysler man thought he might en-
liven the proceedings via the old
joke of putting a foot on the scale
to make the customer think he had

gained weight. Sneaking up behind
the scale, he edged a foot on it.

Powl The customer spun around
in a semi-crouching position and
let the company man have it square
on the chin, knocking him out
Blowing on his knuckles, a la the
toughs in the old gangster movies,
One Punch surveyed his victim and
walked out of the plant.

The belligerent customer was
later identified as ^ man who has
an aversion to people sneaking up
behind him. Although he is now
engaged in legitimate enterprise,
he was once a ringleader of Detroit's
notorious "Purple Gang."

The scale is still for sale.

THE END. NOW TURN BACK TO PACE 46

What Caused This?

Answer to question on page 72

The clue is the heads of the four
studs shown in the picture. A three-
jaw puller was used to remove this
four-stud drum. The drum was re-
moved, sure enough, but was bent
and ruined in the process. Once
again, it pays to have the proper
equipment to do the job.

BARBEE

ADIATO

equips:
& supplies

SINCE 1920

'Witli effortless movemeiits you can place
a radiator in any conceivable position*

A great time saver -A man saver- A must
for profit. Just one of a complete line of
equipment for the radiator service trade.

Whatever Your Needs

SUPPLIES • EQUIPMEMT

SCHOOLING

Request CaiMog mU

Price List,
Cottpemiemt Terms.

^^OT O^ , ^V^ember 1*1

WALKER

one of the three
leading suppliers of
oil and gasoline filters
to car and truck
manufacturers

^VALKER MANUFACTURING COMPANY

RACINE, WISCONSVH

OTOR, September 1 96 1

XVI

what do you mean— "Just as good as Walker?"

EVERY MILE
HE DRIVES

HE FEEDS
HIS MUFFLER

KITTY!"

^ j^

_?r

THIS EXCLUSIVE DYNAMOMETER
"PROVING GROUND" MAKES
CERTAIN WALKER SILENCERS
NEVER EXCEED PERMITTED
BACK PRESSURES.

This Walker designed outside chassis
dynamometer permits actual on-the-
car tests under actual accelerated
driving conditions.

J3S

MOTOR. September

1961

Walker ^precision tuned'' silencers
remove power-robbing back pressure
...give engines full built-in perform-
ance... save gasoline

When a muffler is not accurately and scientifically designed . . .
"Precision Tuned" ... for the particular engine on which it is installed,
excessive back pressure can cost the car owner money. Every mile he
drives, he contributes to his "muffler kitty." "Back pressure drag"
can result in a loss of up to 45 horsepower . . . reduce acceleration
time as much as 60% . . . cause sluggish performance . . . increase gas
consumption one gallon in ten. That's quite an extra price to pay for
a muffler that is supposed to be "just as good as Walker"— but isn't.

Walker "Precision Tuned" Silencers demand no "continuing time pay-
ments." Every Walker "Precision Tuned" Silencer is scientifically engi-
neered to meet the exact requirements of each individual engine . . .
in back pressure ... in sound control ... in long-lived rust protection
inside where it counts. Walker "Precision Tuned" Silencers never rob
engines of full built-in power . . . never steal gasoline . . . never make a
car owner "pay through the nose" for months and months to come.

Being "just as good as Walker" is a fine ambition for anyone to have.
It's easy to claim . . . but a bit hard to come by . . . because Walker
leadership results from years of designing and building exhaust systems
as original equipment for most of America's leading automobiles . . .
from "compacts" to "luxuries." It results from the finest research
laboratory in the industry . . . and the knowledge of "what-to-do" and
"how-to-do-it" that comes only with years of pioneering experience.

Don't ask your customers to "pay extra" for a muffler that is supposed
to be "just as good as Walker"— but never is. Install the "original"— a
Walker "Precision Tuned" Silencer— that keeps engines at peak power
and performance . . . always . . . that saves money at the gas pump . . .
and is engineered to last as long or longer than any other muffler made.

WALKER "PRECISION TUNED " SILENCERS

America's most PERFORMANCE PROVED mufflers

I.A8T LONGER... RUN QUIETER ... GIVE ENGINES NEW PERFORMANCE AND GAS ECONOMY

WALKER MARKETING CORPORATVOU, R*kC\V\^, >W\^COW^\^

rOR, September 1961

V^^

"Premium Tire Styling At Low Cost"

PORT-A-WALL*^
TOPPER

Bearf dot's excltf^i Yg bjgclc and
white attachable sidewall
gives you new profit oppor-
tunities. Your initial order for a 3 set assort-
ment comes in this free, self-contained dis-
play. See your jobber now!

BiARFOOT AIRWAY
CORPORATION

AUTOMOTIVt DIVISION • WADSWORTH, OHIO

SWITCH TO

COPP£R
COAT /

M'futrpmt j^mkft ttimfmrnnd

For

Cork . .
MtUI Gasktit
in 0v«ry
automotivf
application
whtre a gaskal
compound is
if$ad. Espad-

Mw idaal as
if} anti -seize
compound for
IDieaded fit-
tings. . lug
bc»lts, water
l?oie con-
nections and
general
istembly work.

Here's the new compound that is making friends
with thousands of mechanics everywhere. New
Copper-Coat is easier to apply . . . gets tacky in
2 minutes . . . holds the heaviest gaskets in
place so they will not creep or slide out of
alignment.

Copper-Coat's special metallic compound with
atomized copper fills surface irregularities . . .
improves heat conductivity without gumming shel-
Ik. Givts a positive seal . . . easier disassembly!

"S:i

SEE YOUR JOBBER .

. TRY IT TODAYI

fini MUirhfun^osE gasket comh>und
^Jl/rpmoi/CTS, INC. Whittien Calif. • Bloomingtonjndiana
lea

U.S. Vehicle Sales

January-June, 1961-60

As counted by R. L. Polk and Co.*

Total Retail

Per Cent of

Sales for Grand Total of

Posifion

First 6 Months

Retail Solas

1961

I960 1961

I960

1961 1950

GENERAL MOTORS

1.328.004

1.485.761

49.8 47J

Chevrolet

784.103

887.671

29.4 28J

Pontiac

179.474

207.911

6.7 6i

Oldsmobile

153.719

178.254

5.8 5.7

Buick

138.402

135.437

5.2 4.3

Cadillac

72.306

76.488

2.7 2.4

FORD

814.652

874.507

30.5 27J

Ford

651.655

725.695

24.4 23.1

Conf>ef

88.931

55.216

3J 1.7

M6P6ury '

- 58.904

81.762

JT-II

Lincoln

15.162

11.894

0.6 0.4

CHRYSLER

311.099

481.632

11.6 ISJ

Plynftoiifh

147.938

238.940

5.5 7.6

Dodge

113.135

193.312

4J 6.1

Chrysler

44.592

41.089

1.7 IJ

Imperial

5.434

8.291

0.2 OJ

AMERICAN MOTORS

173.505

219.232

hS 7Si

Ranf>bler

173.505

219.232

bJS 7i)

STUDESAKER

13 1

1 36.361

59.013

1.4

1.9

Miscellaneous

4.334

20.311

0.7

TOTAL

2.667.955

3.140.456

Trucks

Total Retail

Per Cent of

Sales for Grand Total of

First 6 Months

Retail Sales

1961

I960

1961 I960

CHEVROLET

145.763

167.213

34.7 34i)

FORD

139.363

146.992

33.2 29.9

INT. HARVESTER

50.257

57.998

12.0 11.8

GMC

33.021

41.101

7.7 8.4

DODGE

19.161

22.015

4.6 4i

WILLYS

13.311

14.529

3.2 3J)

Truck

8.457

9.550

2J0 2J)

Jeep

4.854

4.979

1.2 \ja

WHITE

6.545

7.994

1.6 li

MACK

4.360

5.983

1.0 IJ

STUDESAKER

2.838

2.387

0.7 Oi

DIAMOND T

883

1.423

0.2 OJ

BROCKWAY

412

609

0.1 0.1

Miscellaneous ( Domestic

and Foreign)

4.120

23.209

IJ) 4.7

TOTAL 420.034 491.453

^Connecticut figures for April, May and June, 1961, not inclvdM

Tire Shipments Near Record

According to the Rubber Manufacturers Assn.,
Inc., manufacturers* shipment of passenger car tiro
during June amounted to 10,387,736 units, second
only to the record month of July, 1950,
10,399,191 tires were shipped.

when

^OTO^^^^vwcAieT 1961

Imported Vehicle Sales

10 Leading Makes
January-June 1961-60

As counted by R. L. Polk and Co.*

1961

Volkswagen 87.904

Renault 19.860

Fiof 6.583

English Ford 5.914

Mercedes Benz 5,890

Triumph 5.251

Volvo 5.075

Opel 4.913

Austin-Heoley 4.536

Metropolitan 4,423

All others (68 mokes) . 38,728

1960

Volkswagen 76.040

Renault 38.247

Opel 15.497

English Ford 15.132

Fiat 12,366

Triumph 8,956

Austin-Healey 8,867

Simco 8,519

M. G 7.445

Peugeot 7,135

All others (67 makes) . 68,760

J OTAL .,. 189.077 ^ . TOTAL 266,964

^Connecticut figures for April, May. June. 1961, not included

Dealers Show First Half Profit

An upturn in car sales in the second quarter helped
put most automobile dealers in the black for the first
half of 1961. Of all dealers reporting to the National
Automobile Dealers Assn., 20.3 per cent showed some
loss for the six months. At the end of the first quarter,
however, 39.3 per cent were in the red.

From an over-all loss of .2 per cent of sales at the
end of March, combined operating profits for the
first six months rose to .9 per cent of sales, or $45 per
new car sold.

The average selling price of used vehicles rose to
$758 in the six months period— the first increase
recorded in any quarter since the last quarter of 1959.
Used car stocks had been reduced from 42.3 days' on
Mar. 30 to 36.8 days' supply on June 30.

Can You Name It?.

The first product to bear one of the best-known
names in the industry, this touring car sold for $1,335.
Its 201 cu. in. engine had a seven-bearing crankshaft,
said to be machined all over. While most engines of
the period developed their maximum horsepower at
about 2,500 rpm, this L-head 6 put out 70 hp at 3,500
rpm, giving the 2,740 lb. car a top speed of over 70
mph. Do you know the make and year? Answer on
page 215.

MOTOR, September 1961

Motorists who care for their cars . . . and serv-
icemen who care for their customers . . . agree
that WoLF*s Head Oil is truly the finest of the
fine. There's a reason — Wolf's Head is 100%
Pure Pennsylvania, Tri-Ex refined three im-
portant extra steps and scientifically fortified for
the finest engine protection. The result is un-
common lubrication . . . uncommonly low op-
erating and upkeep costs . . . truly uncommon
quality. That's why many motorists who care
for their cars insist on Wolf's Head. Keep your
customers coming back with Wolf's Head . . .
the motor oil that commands uncommon cus-
tomer loyalty the country over.

WOLF'S HEAD OIL REFINING CO.
OILCITX^^K.

X^TN

Changes Numerous
In Chrysler Corp Cars

continued £rom page 53

shifting device used on the larger
Chrysler cars in 1961 is now used
on all models.

Battery ampere-hour ratings are
reduced, and the battery is lighter.
The alternator and reduction-gear
starter make this change possible
with no loss of output efficiency.
Molded-in recessed shelves near the
bottom of the battery case permit

the use of simple clamps and elim-
inate the top-clamping arrange-
ment which was subject to corro-
sion.

Changes have also been made in
the ignition system. The Chrysler-
built distributor, now used on all
models, has larger contacts. A hole
in the center of the stationary con-
tact provides ventilation and in-
creases contact life. A new con-
denser reduces arcing.

Neoprene nipples are now used
on the high-tension leads to pro-
vide a better moisture seal. A new

BEST

SH0P100L

any mechanic ever had

Two-Plunger Frame Pick-Up Lift

• Puts cars up where parts are easy to reach

• Mechanics can worit faster, turn out more jobs

• Shop can handle more volume, increase your profits

• Handles all makes easily, even compacts and foreign models

• Fast, easy-set "swinging arm" superstructure

• Superior cable-type jack equalizing system

• Dependable Rotary hydraulic jacking systems . . . your choice
of Full Hydraulic or Semi-Hydraulic

MAIL TODAY FOR CATALOG

Dover Corporation, Rotary Lift Division
1106 Kansas. Memphis 2. Tenn.
Please send Information on the Rotary Lift Model FP28 to:

Dover Corporation
ROTARY LIFT DIVISION

Name_

Memphis, Tenn. • Madison, Ind. \
Chatham, Ontario ]

Company_
Address_

162

neoprene vacuum line to the dis-
tributor is easier to remove. On 6
cyL engines, spark plug covers have
been made thicker in an e£Eort to
improve wet starting.

A new, lightweight automatic
transmission is used on Plymouth,
Dodge, Chrysler and Imperial
V-8's. The new drive, completely
different in construction from the
TorqueFlite used since 1957, is sim-
ilar to the unit used since 1%0 on
the Valiant. It has three forward
speeds, ratios are the same as in the
TorqueFlite, and the control func-
tions are similar.

The converter is driven by a flex-
ible drive plate attached to the
crankshaft, with the front pump
driven directly off the impeller
hub. A one-piece die-cast alumi-
num housing encloses the convert-
er and transmission assembly. A
parking sprag on Plymouth and
Dodge locks the output shaft to the
extension housing.

New Gearshift

All 1962 manual transmission
cars except Chrysler have a ncv
gearshift mechanism. The new
shift uses a hollow tube inside the
steering column jacket, and con-
centric with the steering wheel
shaft, to transmit shift motion to
the linkage under the car. The
shift tube is supported by acetal-res-
in bearings which require lubrica-
tion only at 32,000 mile intervals.

The rear axle housing on Plym-
outh and Dodge is narrower for
1962 and larger diameter axle
shafts add stiffness and are said to
increase bearing life. Rear axle ra-
tio on Plymouth and Dodge 6's
with automatic transmission has
been reduced from 3.31 to 2.93. On
these cars with V-8 engines and au-
tomatic transmission the ratio on
1962's will be 2.76.

Servo-Contact Brakes

Brakes on the 1962 Plymouth
and Dodge are of the servo-con-
tact design used last year on Vali-
ant and Lancer, and are equipped
with self-adjusters. Rear-wheel
parking brakes are now used on
Plymouth and Dodge, as well as on
Valiant and Lancer. A new vac-
uum-suspended power brake is
used on Plymouth, Dodge, Chr^'S-
ler and Imperial. The new unit is
tandem-mounted between the ped
[continued on pace 164

^OTOR, September 1961

shipmeBt going hundreds of miles? Get it out
..M — it arrives the same day ! Got a shipment
about 60 miles? Ship it out around 9 A.M....
ere by noon!

iver the destination of your shipment, chances
Greyhound is going there anyway . . . right to
tter of town. Greyhound travels over a million
I day! No other public transportation goes to
ay places— so often.

m ship anytime. Your packages go on regular
ound passenger buses. Greyhound Package
ss operates twenty-four hours a day... seven
I week... including weekends and holidays.
3 more, you can send C.O.D., Collect, Prepaid
»pen a charge account.

CALL YOUR LOCAL GREYHOUND
BUSTERMINALTODAY...OR MAIL
THIS CONVENIENT COUPON TO:

GREYHOUND PACKAGE EXPRESS

Dept J-6, 140 S. Dearbom St, Chicago 3, Illinois

QentlMnen: Please send us complete information on Greyhound
Package Express service . . . including rates and routes. We
understand that our company assumes no cost or obligation.

NAME-

_TITLE_

COMPANY-
ADDRESS-
CITY

.PHONE-

-ZONE STATE-

^ THERE IN HOURS... AND COSTS YOU LES^l

>R, September 1961

X%^

Changes Numerous
In Chrysler Corp Cars

continued from page 162

al linkage and master cylinder,
eliminating intermediate adjust-
ments, and making access to the
iiuid reservoir easier. All cars are
now equipped with a mechanical
stoplight switch.

A new manual steering gear, of
the recirculating ball type, is used
on Valiant, Lancer, Plymouth and
Dodge. Gear ratio is 24 to 1. The

cross shafts on Plymouth and
Dodge units have needle bearings;
bushings are used on Valiant and
Lancer.

A ball-and-trunnion universal of
new design couples the shaft to the
gear. The joint is prelubricated,
sealed, and requires no mainte-
nance. The gear is now mounted
on the K-shaped engine support
crossmember, instead of on the side
rail.

The trailing pitman-arm linkage
design introduced on the 1960 Vali-
ant is now installed on Plymouth

Profit Tips from

HERE'S A PRODUCT
EVERYONE CAN USE

For servicing needs, for profitable re-sale to car and
home owners, DOR-TIl^ is a product every service
station and garage should stock and display. It has
hundreds of automotive and household uses . . •
for weatherstripping, sealing, protecting, insulating,
cushioning, silencing. Made of soft, resilient sponge
rubber, DOR-TITE installs easily. Has factory-
applied self-activating adhesive— no messy solvents
needed. Stays put once applied— no stretching or
creeping— exclusive fabric backing. Comes in black
and ofiT-white and in all popular sizes.

DOR-TITE

(B)

'- - ^. , • comes
in handy merchandiser
for re-sale

16 Factory Warehousos in Major Trading Areas

DVRBEE-ArVlOOID COMPANY

AUTOMOTIVE DIVISION • MINNEAPOLIS 13, MINN.

V-Belts&Hose • Oor-Tite & Tapes • inner Tubes & Repair Materials • Chemicals & Adhesives

and Dodge for easier parking. Idler
arm bushings are nylon, replacing
1961*8 rubber type.

Changes made in Plymouth and
Dodge front-end geometry, it is
claimed, soften the ride since there
is said to be less change in camber
and caster when the cars go over
bumps.

Shock absorber mounting on
these two cars is changed from the
cantilever type to a straddle type.
Upper bushings on the front shock
absorbers are softer on all cars.
Two-ply rayon cord tires are used
on Valiant and Lancer.

Lubrication fittings on all can
are replaced by plugs on front-sus-
pension ball joints, steering link-
age connections, and clutch torque
shaft bushings. The plugs are re-
moved to relubricate these points
at 32,000-mile periods.

Completely Unitized

The new body on Plymouth and
Dodge is completely unitized. On
1961 cars, a frame ahead of the
cowl was bolted on. The 1962 mod-
els have bolted on fenders for easi-
er replacement. Corrosion resist-
ance of all bodies in the Plymouth
and Dodge lines, including Valiant
and Lancer, is said to be improved
through the use of galvanized steel
for body side sill members. New
door hinges on Plymouth and Dart
have torsion-bar type check straps,
with intermediate and full-check
positions.

A new heating and ventilating
system for Plymouth, Dart and the
Polara 500 gives forced-air ventila-
tion for hot weather comfort. .An
axial flow blower, said to be the
first used in the industry, deliven
up to 240 cu. ft. of air per minute
even when the car is stationary.

THE END. NOW TURN BACK TO PACE 54

7ff4

Must Drop Claims
Of Gas Economy

In an agreement signed with the
Federal Trade Commission, Stand-
ard-Triumph Motor Co., Inc., New
York, stipulates that it will no
longer claim that its Triumph
Herald model will give up to 40
mpg at 70 to 80 mph. It further
agrees not to represent the ga$
mileage of any of its cars unless the
claim accords with the facts.

^O-^O^, September 1961

'^^^SR^f--^

''■''^W^^ ^r^^i^W^i^^''^!^^''

THE DESERT IS NO PLACE FOR SISSY BEARINGS"

There's plenfy of difference in engine bearings —
nd the difference shows up on the highway that
ins past my shop, i tow in lots of cars with bear-
igs that couldn't take the high speed driving and
7ing pan heat of that desert highway."

fes, there is a big difference in bearings. Michigan
Engine Bearings stay on the job under long, sustained
umpike trips, desert driving and other conditions
hat make some bearings look like **sissies." The
eason is this: all materials for Michigan Bearings
le specially chosen and carefully protecto-treated

for maximum fatigue strength, high thermal conduc-
tivity, corrosion and oxidation resistance, superior
embeddability and surface action. They're machined
to tolerances as close as .000125 plus or minus . . .
fit perfectly at every point.

Michigan Engine Bearings are made by Detroit
Aluminum and Brass Corporation— for over 35 years
a principal supplier of original equipment bearings
for leading automobiles, trucks, buses and farm
equipment.

Use ^^Tumpike Tough*' Michigan Bearings for all
yoiu" replacements. You can make no better choice!

^iTlUJuqait

(f^ ENGINE BEARINGS

>(ie by ^^^Jg^ DHROIT ALUMINUM AND BRASS CORPORATION, Detroit ii, MicM«&^

OTOR, September 1961

HANGS 0VER 0RACES AND CABLES; LEAVES BOTH HANDS FREE! YOU NEED IT
, . . to remove flex hoses, filter bowls, exhaust damper
... to check wiring, timing marks, fuses
... to look into carburetors, door panels, radiators
... for dozens of other hard-to-see jobs.
j^^ Q.£ timberlite is built to last It has an insulated 16 gauge, 10" G-E thermoplastic cable
tiiat wra^ around anything— and stays there. It won't short and is acid, oil and grease r^
Istant. Its stardy steel case holds two D cells. The switeh in the base tarns on and off easily.
A snap^on lens concentrates the light where you need it. And you can't buy one anywhere.

jgg ^VOTOR, September 1961

*The G-E Limberlite is really free . It's packed (without batteries) right Into a
special carton containing 15 G-E 4002 headlamps and 7 G-E 4001's. You don't pay
for the Limberlite and you pay nothing extra for the General Electric headlamps.
Ask your G-E lamp supplier about the Limberlite deal. Call him today because

r Is good only as long as the supply lasts. Why not stock up on the fast selling 4000

ladlamps now and get your free G-E

ite. General Electric Company, Tigress ts Out li^mforHintTMucf

r» Zi."*"^ " "^' "•'• '•*• GENERAL W ELECTRIC

9 l2y UniO. x9^

, September \96\

Do Dealers Need
Big Brother?

continued from page 50

"Which country did you like
best?"

"It was a toss-up between Nor-
way and Denmark. Wonderful
people."

"You didn't like the Swedes?"
asked Cap.

"They've been getting so rich
they've forgotten how to smile. As
a matter of fact, though, I had

more direct contact with Swedes
than anybody else. It was kind of a
busman's holiday.

"J had introductions to several
automobile dealers in Stockholm.
Some American dealers I know had
been over there and came back
with such glowing tales I got the
idea it was a kind of car dealer's
paradise."

"So you wanted to make reser-
vations?"

"Not exactly," said Black. "But
you see I'm a dirty pessimist at
heart and I thought there must be

CHECKMATE your bearing
problems with our compiete iinel

Your move will be effective when you replace with L & S
Bearings. You'll have the satisfaction of knowing there is
a bearing designed for every automotive need . . , plus the
assurance of championship performance. Plan your strat-
egy ahead . . . stock and sell L & S Bearings ... the com-
plete line ... the profit line!

L\:U.Seicl

L&S BEARING CO. OKLAHOMA CITY, OKLAHOMA

a gimmick. I wanted to find it, if I
could.**

The waitress placed the drinks
before them. "Skoal I" said Cap,
raising his glass. Black took a long
sip and set down his glass. "That's
worth coming home for."

Xou've got my cunosity

aroused," said Cap. "I've read arti-
cles now and then about the way
Sweden has licked its economic
problems but I wasn't aware that
dealer headaches were among
them."

"The thing I heard talked about
so much," said Black, "was what we
call territory security. Every dealer
has a closed area and only he can
sell cars within its bounds. So, these
American dealers ask, if they can
do it in Sweden, why can't we?"

"I think I know the answer, but
I'd like to know what you ob-
served."

Black laughed. "The main rea-
son we can't do it," he said, "is that
we're Americans and not Eu^op^
ans. Over there, no one sees any-
thing particularly wrong with the
cartel system of whacking up mar-
kets. We call it restraint of trade."
[continued on pace 177

IMfORTANT NOTICE
TO SUiSGRIRERS

If you are going to move it is
necessary that the proper notifica-
tion be mode, at the earliest pos-
sible moment, so that you may con-
tinue to receive your copies of
MOTOR Magazine without interrup-
tion.

Such notification ohould be made
to MOTOR Magazine by letter,
postcard, or post office form 22S,
giving the old address, as well os
the new, with postal zone number
if any. You should also notify your
local post ofRce on postal form 22
of your change of address. Both
postal forms ore obtainable o^ ony
post office.

Since considerable time is re-
quired to process a change of od-
dress you ore urged to advise the
MOTOR Magazine Subscription De-
partment OS soon as you know your
new address, preferably five weeb
in advance.

liOTOI JiAAAZIMI
SabterlptiPB D«pt.
2S0 WMf SSfh St.

N«w York If. N. Y.

^OTO^,St^Xfimbcr 1961

ealers Need
rather?

d from page 168

5 closed territory work for
I dealers?"

. finished his drink. "Yes
>," he said, "Swedes own
irs relatively than any other
in Europe, including Great
Something like one out of
*ven has his own car. You
all that an achievement but
got to remember that they

> have the highest standard
g of any European people
including the West Ger-
rhey can afford to buy cars,
the other hand, they're far
America where every third
owns a car. And they're
lind Canada and Australia
w Zealand.

be if Swedish dealers didn't
osed territories and had to
irder, they'd sell more cars."
their profits must be satis-
as things are," said Cap.
arently so."

kicked up a menu. "Then I
," he said, "you could say
itemalistic. Socialistic form
rnment does help dealers."
ou were so minded," said
'you could. At least, you'd
eing with the female guide
rubberneck tour my wife
took. She gave us a fancy
1 the blessings of Social De-
^ But me, I don't want any
it."

ing a little profit," said
/ould be a welcome change
liat we've been through the
eral months."

ted. But one point these
riends of mine overlooked,
ime you ask government to
jthing for you, you've got to

> something in exchange.
is so-called Middle Way of
s is no different. Dealers
sre give up a good deal in

of freedom,
n't actually so bad for those
in business as it is for any-
o might want to get in. I
)me American dealers who
like to keep anybody else
>ening a salesroom but, at

we're a competitive peo-

"1 suppose all territories over
there ire already allocated," said
Cap, "and there's no chance for a
newcomer."

"Worse than that. If you want to
start a new business of -any kind,
you have to get the nod of the
town fathers. They call in all the
men already operating a similar
business and ask them if the town
needs another one. I'll give you a
guess as to the verdict."

"That's all I'd need," said Cap.

"Then, on top of all that, mov-
ing around is extremely difficult

because of the housing shortage.
Some critics have been unkind
enough to say this is an artificial
shortage, created to keep people
from moving to town or from one
town to another. It is an incon-
venience we wouldn't put up with.
It's too much like having Big
Brother look after us.

"Finally," said Black, "this gov-
ernment-nursed type of enterprise
leads to other abuses, or so I was
told. There isn't any competition
to fear so the tendency is to relax
[continued on page 180

CUMP-A-RAMA

Displays and holds 100 clamps

in 4 popular sizes. Display is

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Your single source for:

CAPS

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A camplata llae af feaderwell caps. Alsa, aat-
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OIL FILLER GAPS

All Sizes aad styles ta lit AmerlcaB aad farelga
cars— trucks and tractars.

CLAMPS

QUIK-SEAL

The new qalck-attach warm sear clamp with
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The popular Murray wona-drlve clamp far all
radiator and heater hose Installatians. Aiail-
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open stock or attractive merchandisers.

BAHERY SERVICE PRODUCTS

BATTERY HOLD DOWNS-Row HD-12 Profit-Pak
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See Your Jobber, or Write for Details to:

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fvl COMPANY #

R, September 1961

\rv\

you get
your
Chevy parts

at your Chevrolet

dealer's!

In today's competitive auto repair business,
there's no substitute for giving your customers
quicl(, reliable service. That's where your
Chevrolet dealer comes in to help you. By
backing you with a ready source for new and
older model Chevy parts, he can help you meet
tight schedules and thus build customer satis-
faction and profitable repeat business. Just as
important, when you get genuine Chevrolet
parts from your Chevrolet dealer, both you and
your customers know you're using top-quality
parts with the same long-run reliability as the
original factory-installed assemblies. And, be-
cause they're made especially for Chevies,
genuine Chevrolet parts fit right (for easy, fast
installation), and perform right (for lasting
customer satisfaction). Give your Chevrolet
dealer's parts manager a call today. His PDQ
pxjt (Parts Delivered Quick) service is
all the convincing you'll need.
. . . Chevrolet Division of General
Motors, Detroit 2, Michigan.

There's no business like Chevrolet business . . .
make your Chevy dealer your partner in service!

OR, September 1961

V\^

Do Dealers Need
Biji Brother?

continued from page 177

and, after a while, a dealer gets to
feeling he has a vested interest in
the trade.

"He knows he's going to eat no
matter what happens, so he isn't
so much interested in looking for
talent to put on the payroll as
he is in locating relatives.

**One of the constant gripes I
heard in place after place I visited

was about nepotism. What is the
use of doing a bang-up job? work-
ers wanted to know. If there's a
better job to fill, the boss's son-in-
law or even his cousin will get it.

"I had a brother-in-law on my
payroll once and he almost ruined
me."

"I'd be safe then," said Cap, "in
quoting you to the effect that you'd
rather scratch for your profits un-
der our system with all its tensions
and anxieties than coast to profit
security under Social Democrats."

"I think that would be a correct

jluttuiHecJe^

(imm

MORRIS

QlUPi _

■mi

^■■iB

^»« '«»'».%'

Mt'tmi Milium

fepparf ___

^"H

^^^^^^Hmn^^^H

■nn ^^

i^KiH

V— irfiTV^S'

\^ ROVER

P^IH

1 n^*i£i^

navaa ^^^

Vr::

Makers of quality imported cars specify Lucas products
as original equipment To insure customer good will al-
ways replace Lucas with Lucas« A Lucas representative
will be glad to help you plan a basic inventory.

t^M^« • oirrniauTOM* • ••N«»ATeii«

COILS • HOKNS • (•■•ULATOftS • STAirrafM

Unit9d StMt09 Fttcioiy Bninc9f9

LUCAS KLBOTRICAL SKItVlCKS. INC
«Of ••09 W««t 4anci mf9^ N«w York 9%, N. V.

l,IL^.«UiM|tlM«ChlM|t«ltoittti*tuFniMlm«JMkSMvlllt*SMttlt*MttM*Ptmr«Mtl«frt

■MAMSS ANO SHOCM ASSOMSlfM

summation/' said Black thought-
fully. "Understand, the benefits the
Swedish dealers enjoy look as ap
petizing to me as to any other
American dealer who's been over
there. But I'm not so stupid that I
don't realize I'd have to give up
some of my liberty to get them.

"And, when I look around this
jittery world of ours today, I can't
help feeling that there isn't any
other privilege half so precious as
individual liberty."

—Edward Ford
Next month— C2ip tells when to
look for salesmen.

NOW TURN BACK TO PACE 51

Chevrolet Truck Diesel

/so

Diesel engine installed in
medium-duty Chevrolet

Diesel power is available for the
first time in Chevrolet trucks with
the addition of a 4 cyl. General
Motors Diesel engine as optional
equipment in 1962 medium-dut)
and heavy-duty models. Two new
gasoline V-8's of 327 and 409 cu.
in. bring the total number of povf-
erplants to eight.

The two-stroke Diesel has a dis-
placement of 212 cu. in. and de^tl-
ops 130 hp at 2,800 rpm. It is a^-ail
able in trucks ranging from 15,000
to 23,000 lb. gross vehicle weight-
Alternators are standard on Diesel
powered models and optional with ^^
gasoline engines. |V

The new 327 cu. in. V-8 develops
185 hp at 4,400 rpm, while the 409
cu. in. powerplant puts out 252 hp
at 4,000 rpm. A 261 cu. in., 150 hp
6 cyl. engine is offered for the fint
time in light and mediiun truds-

In most models, single head-
lights have replaced duals to cut re-
placement costs.

)odges Shorter

i from page 54

is conventional and the ad-
t can now be made from
ne compartment. New en-
dunts are used and the
5 moved forward and down
Dart to reduce tunnel

25 cu. in. engine with cast-
ck is standard on all Dart
except the Dart 330 nine-
T wagon, and Dart 440
r hardtop, convertible and
On these exceptions, the
in. V-8 is standard. Op-
ngines for the Dart are a
version of the 318 cu. m.
vith four-barrel carburetor
il exhausts, and a 305 hp
in. V-8 with special cani-
lal exhaust and four-barrel
or.

linum Block Optional

andard powerplant for the
is the same 170 cu. in. en-
ast year. The 225 cu. in. 6
ne, 45 lb. lighter, because
k is aluminum, is optional.
(05 hp engine is standard
'olara 500.

are many changes, apply-
11 models, in the electrical
!nts. A smaller, lighter
n\h a reduction gear and

shift is used. The battery
er and held in place by
vhich engage special mold-
cesses near the bottom of
ery case.

listributor has larger con-
its and the stationary point
le in its center for ventila-
►r easier servicing, a new
isconnect is located on the
ide of the firewall and a
e block on the passenger
ment side.

New Turn Signal

/, all-plastic turn signal is

n extended cap over the

p filament controls glare

mechanical-type stoplight

installed on all models. A

circuit is used on the Lan-

uments panel.

^ more compact and light-

natic transmission is used

engines, replacing the

•^lite used since 1957. The

r is attached to a flexible

[continued on pace 184

R, September 1961

MAJOR DATA

4 Cyl. Dart 4 Cyl. Dart V-S Palara V-8

Displacement I70cu. in. 225cu. in.* 318 cu. in. 36lcu. in.A

Bore ond stroke ... .3.4 1 3.125 in. 3.4x4.l25in. 3.9li3.3lin. 4.l2x3.38in.

Horsepower 101 ® 4.400 145 ® 4.000 230 ® 4.400 305 ® 4.800

Torque I55®2.400 2I5®2.800 340®2.400 395®3.000

Compression ratio .. 8.2 to I 8.2 to I 9 to I 9 to I

Wheelbose 106^ in. 1 16 in. 1 16 in. 1 16 in.

Over-all length 188.8 in. 202 in.« 202 in.« 202 in.

Height 53.4 in.-l- 53.7 in.t 54.lin.t 54 in.

* Optional on Lancer \ 53.9 in. on station wagon
•¥ 52.7 in. on station wagon ▲ Optional on Dart

• 209.9 in. on station wogon

DURO offers a complete
line o, PULLERS

The complete range of quality auto repair tools made by
DURO includes:

UNIVERSAL HUB PULLER i

Three sliding puller arms quickly and easily adjust to fit
the hub. The unique design of the arms provide for a
straight pull on all size bolt circles up to 8". To prevent
damage to the axle or puller screw, the contact end of the
screw is fitted with a floating cap which centers on the
axle. Chrome alloy steel construction provides rugged-
ness and durability. Chrome plated.
NO. 248 UNIVERSAL HUB PULLER

STEERING ^VHEEL PULLER

Uses any standard cap screw — insert

thru

puller head to engage part to be pulled. While

specifically designed to remove steering wheels

on cars and trucks, this tool can also be used

as a two or three way puller to remove pulleys,

flanges, outboard engine flywheels, etc.

NO. 254 STEERING WHEEL PULLER

NO. 254-4 Adaptor for Chrysler, DeSoto end

Ptymovth
NO. 254-5 Adopter for Bukk, 1955-59

UNIVERSAL HUB PULLER SETi

If ^
IMPROVED TYPE

Assembly of either a two arm or three arm
hub puller is quickly and easily accomplished
with this universal hub puller set. Use as a
two arm puller on wheels having 4. 6 or 8
studs. Use as a three arm puller on wheels
having 5 studs.
NO. 260X UNIVERSAL HUB PULLER SET

LIGHT DUTY GEAR PULLERS «■

Cone which controls the spread of the arms
operates independently of the puller screw.
Allows firm clamping of the jaws without
the locking or binding effect upon the
screw found in cheaper type pullers. Quick
action pins provides easy changing of arms.
Forged arms, other parts accurately ma-
chined, fully chrome plated.

NO. 2362 Vk" GEAR PULLER
NO. 2363 3*/^" GEAR PULLER

DURO

mm^mm^'^m metal products co.

2649 N. Kildare Avenue • Chicago 39, Illinois

Also mokers of nafionollY €id^efV\%ftA^\i^O^<i'^^t^^i^\^

V^^

MnnHyi

Selling mufflers is easy-

182

^OTOR, September 1961

you're selling MERIT

And it's easy to see why.

Heavier shell, outer heads and inner parts-

Coated steels, "Anti-Rust" internal design— to cut

condensation and make Merit last longer*

A muffler up to 45%, heavier.

Just hand it to your customer,

He'U feel the difference— and buy!

And Merit even makes your work easier—
the air-powered Muffler Kutter enables you
to do any muffler job in 15 minutes.
Overnight you have a high-speed
muffler installation center!
Cash in on Merit, the Blue Chip Hne.
Call your jobber today.

MUFFLERS AND PIPES

I>ept IS-J. 619 Smith SL.Toledo 1, Ohio

OR. September 1961

yx^

Two Dodges Shorter

continued from page 181

drive plate and the front pump is
driven directly by the impeller hub.
A sprag now locks the transmission
when parked. The gearshift is
mounted on the steering column on
1962 Lancers with manual trans-
mission. The 1962 TorqueFlite for
the 6 cyl. engine is smaller, lighter
and similar in design to the new
V-8 transmission.

A new steering gear, of the re-

circulating ball type, is used on all
models. Needle bearings are used
in the cross shaft on Dart, and
bushings on Lancer.

Self-adjusting brakes are stand-
ard on the Dart and Polara 500.
The parking brake is now in the
rear drums, eliminating the drive-
shaft brake, on all models. An im-
proved power brake is used. The
Lancer has two-ply rayon cord
tires.

The rear axle ratio on Lancer
with 225 cu. in. engine and auto-
matic transmission is changed from

YOU MAKE MONEY with
NO INVENTORY PROBLEMS

EYECATCHING l&^THERMOSTAT DISPLAY CON-
TAINS JUST 2 DIFFERENT NUMBERS- PUT IT ON
YOUR COUNTER. HAI^G IT ON THE WALL.
AND PICK UP THERMOSTAT PROFITS
THE EASY WAV,

• Cksi^ned by aulomoiive ^nttneers for
new cars and replacement use.

Scir-ckAnine poppel vilvc for iroublc-
V ^^^p^— r free lon^ life.

^ ^^^^ • Positive seal fof faster engiite warmr
up, lop healer efficiency.

• En^Eineered for newest hi£ll pressure

L-oolin^ systems.

• Accurately calibrated for instant re-
sponse at correct temperature,

4 Sir TO Ui your jobber sjietmai s # All brass and Stainless steel corrosion-

Therm6$t«t Oemowtratiwi Kit . . . proof construction.

SM actual workiiif parts in optratmi.

Cas^tDHlndtrstand brochure "Let's Talk
Thermostats." Packed witli valuable tips and
illustrations for everyone who sells or installs

1 ^ ^ A thermostats. Helps

imn MM£ ABOUT L ]pfkrm f boost thermostat
THERMOSTATS AND M m t^ ^ m f sales. Send for your
COOiING STSTWSl ^ f fX'^^ # freexopy. / J^^jUT

Standard-Thomson Corp. 0«pt CT9. "^ ■-,

i52 Grove Street, Waltham 54. Mass.

Yet, I'd like a copy of your free brochure "Let's Talk

Thermostats."

pjiaOifCT o#

Company »» ..«.

Street

aty.. « Zone State...

5.23 to 2.93 to 1. Darts with auto
matic transmission are reduced to
2.93 to 1 with both the 6 cyl. and
V-8 engines.

Lubrication fittings are removed
from all points on the front sus-
pension ball joints, steering link-
age and clutch torque shaft bush-
ings. Plugs can be removed for lub-
ricating these points at 32,000 mile
periods.

The Dart body is now an all-
welded unit. The only bolted-on
components are a K-shaped mem-
ber which supports the engine and
part of the front susjjension, and
the front fenders. New type door
hinges, using torsion bars, have
intermediate and full hold posi-
tions. A new hood lock is actuated
from the outside.

Models Offered

The regular Dart series includes
two- and four-door sedans and a
six-passenger station wagon. The
Dart 330 series consists of a two-
and four-door sedan, two-door
hardtop, and six- and nine-passen-
ger wagons. The Dart 440 series of-
fer a four-door sedan, two- and
four-door hardtops, a convertible,
and six- and nine-passenger station
wagons.

Seven models, one more than
last year, are offered in the com-
pact Lancer line. These include
two- and four-door sedans and a
four-door station wagon in both
the 170 and 770 series. The Grand
Turismo is a two-door sports hard-
top. Principal body changes in-
clude a new grille and instrument
cluster.

The Polara 500 series, offers a
luxury two-door hardtop and a
convertible.

THE END. NOW TURN BACK TO PACE 55

/S4

Gorman Changes Jobs

James A. Gorman, who has been
executive vice president of the Mis-
souri Automobile Dealers Assn.,
will join the Motor Car Dealers
Assn. of Southern California and
the Los Angeles Motor Car Dealers
Assn. in same capacity on Jan. 1.

Gorman succeeds Charles H.
Elmendorf , who has served the two
California groups for 30 years. He
will continue as consultant. Gor-
man had been with the Missoun
group since 1950.

>«.OTOR, September 1961

*'We have been selling Gales V-Belts for 13 years, and have
found them to be one of the most profitable TBA items we carry.

'There's no secret about our big turnover... we simply check
the belt every time a hood is raised. And, if an immediate replace-
ment isn't indicated, we recommend carrying a spare... with the
understanding that if the belt isn't used before the car is traded,
we'll swap it for the proper type and size for the new car.

''As distributors for two different air conditioners, we also sell
annually several hundred Gates Air Conditioner Belts.

''Gates station-tested sales aids make our job of finding and
installing the proper belt a very simple matter."

^GO"^ Gates for profit . . .
Call your Gates Jobber Today!

Your Gates Supplier will have a
factory-trained Gates Representative in-
stall attractive belt and hose displays,
clean up your belt and hose stocks, and
supply you with a complete set of sta-
tion-tested Gates Sales Aids. He'll also
help you get your present stock in shape
for top profits — and you won't lose a
penny!

The Gates Rubber Co.

D«nv*r, Colorodo

World's LorgMf Mak«r
ofV-Behs

Gates Vulco V-Belts and Hose

^OTOR. September 1961

x%s

Neapco Universal Joints And Parts

More Value
Most Complete

SNOW PLOW

WELD-BUILT BODY CO., INC.

5903 PRESTON COURT, BROOKLYN 34, N.Y.

ManvfacturBrs of fhe Largest Selection of
Power Wreckers and Wrecker-Accessories

Inflation on the Run

Tire partially deflated, left, for travel in
sand. At right, tire has been inflated again

With a new central air-control system recently
tested on Army vehicles, it is possible to inflate or de-
flate pneumatic tires while the vehicle is in motion.

For better traction in mud or sand, tires can be de-
flated at the turn of a knob. Back on firm ground,
the tires can be inflated again by means of an air
compressor contained in the vehicle.

Air is supplied to the tires through a rotating joint
at each wheel hub. An armored hose absorbs wheel
jounce and rebound. System was developed by A.
Schrader's Son.

Tempest Offers Convertible

continued from page 68

undergone modification to improve ride and han-
dling. Construction of the insulator bushing of the
front-suspension upper control arm has been revised
to provide a softer ride.

The vehicle's flexible driveshaft is identical with
last year but the new type rubber-mounted propeller-
shaft damper bearings have eliminated the need for
retainers and clamp bolts.

Chassis changes include new upper ball joints (said
to be more durable than 196rs counterpart),
strengthening of brake shoes by increasing flange
length and a different design for the engine mount
to restrict any forward movement of the engine.

In addition to the new convertible coupe, the car
is available in a four-door sedan, four-door station
wagon, two-door coupe and two-door sports coupe.

MAJOR DATA

4 eyi.

Displacement 194.5 cu. in. 215 cu. in.

Bore and stroke 4.06 x 3.75 in. 350 x 2.80 in.

Horsepower 110 @ 3.800* 185 ® 4.800

Torque 190 @ 2.000* 230 ® 2.800

Compression ratio 8.6 to I 10.25 to I

Wheelbase 112 in. 1 12 in.

Over-all length 1 89.3 in. 1 89.3 in.

Height 53.5 in. 53.5 in.

*With manual transmission. 115 hp ® 4.000 rpm ond
195 lb.- ft. torque at 2.200 with outomatic

/S6^

THE END. NOW TURN BACK TO PAGE 69

NS.OTO^, September 1961

Winter Get-Ready

continued from page 59

a few, there are loss of coolant, de-
fective thermostat, loose or glazed
fan belt, clogging of radiator or
cylinder-head passages, worn water
pump.

Leaks are often easy to find.
Mostly they occur in the radiator
and its connections and are re-
vealed by damp spots and rust
streaks.

In addition, it is always wise to
make a pressure test. Attach a test-
er to the radiator filler neck and
apply enough air to equal the pres-
sure at which the system was de-
signed to operate. If the system
holds the pressure for 2 min., it can
be considered leak-free. If it fails,
the rate of drop will reveal wheth-
er the leak be small or large.

Where to Look

The leak may be found, as al-
ready mentioned, in the radiator,
in the hose connections or in the
hose itself. It may be traced to a
defective head gasket. In this case,
it will lead to dilution of the en-
gine oil and resulting damage to
working parts. If the car has a wa-
ter heater, do not overlook this
unit as the site of possible cracks
and leaks.

In connection with the pressure
test, it is smart to check the pres-
sure cap, not only to see that there
is no binding of the relief valve,
which would permit too high a
build-up of pressure, but also to
make sure the proper cap is used.

What Numbers Mean

On systems designed for 31/^ to
41^ lb., the figure **4*' appears on
the cap. On 61^ to 8 lb. systems, the
distinguishing mark is "7." For 12
to 15 lb. systems, look for the num-
ber "13." It should always be re-
membered that, as pressure rises,
the boiling point rises with it and
overheating can go undetected by
the car owner until serious damage
has been done.

Thermostats can cause overheat-
ing if they stick closed. On the oth-
er hand, if they open too soon, the
result will be a failure of the en-
gine to reach proper operating
temperature or to warm up fast
enough. Low-temperature opera-
tion can cause sludge to form in

MOTOR, September 1961

the lubrication system. A shop can-
not afford to remove the thermo-
stats on every car it is preparing for
winter but, any time there is rea-
sonable suspicion of this unit, it
should be tested to make sure it
cpens and closes at the prescribed
temperatures.

Any evidence of rust in the sys-
tem calls for thorough flushing be-
fore antifreeze is installed. If neg-
lected, this will inevitably lead to
clogging somewhere in the radia-
tor or engine passages. If rust is
present in any quantity, some of it

will be noticeable in the filler neck.

Air or exhaust gas leaking into
the system is easy to spot. It shows
up as foaming or overflow.

If the water in the filler neck
surges under rapid acceleration,
you can be sure the system is
clogged somewhere. Sometimes re-
verse flushing will lick the condi-
tion, but it is well to bear in mind
at least one car company frowns
on reverse flushing of the block,
through fear of damaging the wa-
ter pump. Should flushing fail,
[continued on page 188

Why Wait? Start Now To

R&D-iZE

with the seven BIG features developed by your
wholesaler and P & D to help you get, and keep, a
profitable ignition tune-up business! The P&D-ize
program, unique in the industry because it covers all
the points you need —

One stop tune-up service

Finest equipment, plus schools, clinics, etc.

^J 100% PAD parts warranty

f^lt J Tune-up manuals
Qj All year service from your wholesaler and PAD field men

f^ 1 Complete line of genuine PAD parts backed up by
-^ sound productive merchandising and advertising aid

C'Yj P a D's ''Technical Bible'' on automotive ignition

There's more profit in ignition tune-ups. There's most
profit in the P & D-ize program. Ask your wholesaler
or write us.

Pad manufacturing CO., INC.

STAItTIMO - IIOHTIMO - lOMITION

19-02 STEINWAY ST., LONG ISLAND CITY 5, N. Y.

f ipMt SHis: Nri Vimr MtmtiiMk 31 U. l^tetkVc^ .^iiKX«k\.\^

X'^

Winter Get-Ready

continued from page 187

boiling out the radiator or rodding
it are the remedies left.

Far too many shops make a prac-
tice of ignoring the fan belt. In
contests run by factories for ga-
rages and service stations to boost
sales, scores have failed time after
time to spot belt defects that would
have won them prizes.

Belt condition is essential to cor-
rect winter temperature control. If

the belt is stretched, frayed or
slick, it fails to turn the fan at the
necessary speed. Tension should al-
ways be checked, even if only with
the finger. A deflection of i^ in. on
a short belt, 1 in. on a long one, is
considered the maximum.

Completion of these checks and
tests, plus the service they show to
be necessary, is a certain road to
customer satisfaction and higher
profits for the shop. Cooling ser-
vice is easy to sell but it takes care-
ful work to keep customers sold.

THE END. NOW TURN BACK TO PACE 60

MODEL C

5«0 the

AT YOUR
aOBBERS

'LIFETIME" CREEPER

The standard of

quality. Practically inde-

strycfible. G>mfortable

plostic -covered headrest.

Rolls easily on

big 3 -Inch wheels.

MODEL ''J''
ECONOMY MODEL

A Sturdy, low-priced

Irghtwdtght creeper.

Comfortoble headrest. Big

3' inch wheels for easy

rolling, y«t very low-slung.

TOOL DIVISION • LISLE CORPORATION • CLARINDA, IOWA

Sell TEA for Safety

continued from page 62

overlooked by customers and re-
pairmen is the battery, which prob-
ably accounted for the record num-
ber of emergency road calls made
last winter. A borderline unit can
get by in the warm summer months
and even during early fall. But,
when the temperature plummets, a
weak battery's inadequacies be-
come painfully apparent.

Garagemen and station opera-
tors can attract prosp>ects this
month by offering a free check of
customers* tires, tire chains and
batteries. Direct mail and newspa-
per ads can bring this "free safety
service" to the attention of custom-
ers. Once they come in, the op-
portunity exists to stress the safety
characteristics of these products
and to bid, when necessary, for re-
placement sales.

Creates Opportunities

No doubt about it, the approadi
of winter creates TBA selling op
portunities. But it still is up to the
individual shop owner to seize ev-
ery chance to sell. That means
newspaper ads and direct mail
pieces, special shop displays and
person-to-person pitches to regular
customers. All these promotion av-
enues can be used to remind cus-
tomers of last year's driving condi-
tions and at the same time advise
them to prepare now for winter.

Don't overlook the sales impact
of a special display in a prominent
location—a display of tire chains,
de-icers, wiper blades, batteries and
similar items. It can carry a sign
reading, "For your winter safety."

Help yourself to profits now and
in the months ahead while you
help your customers to a safer win-
ter of driving.

THE END. NOW TURN BACK TO PACE 68

rss

GMAC Earnings Dip

General Motors Acceptance Corp.
has reported consolidated net in-
come of 112,224,857 in the second
quarter of 1961, compared with
112,254,553 in the like period of
1960. Retail installment contracts
purchased by GMAC in this year's
second quarter totaled |9 14,000,-
000, compared with 11,195,000,000
in the same period last year.

^OTO^^St^vroAier 1961

^ast off power at
the twist of a key!

>sive starting power is yours at the twist of an
on key from these Gould -National battery plates.
the power's kept there by a patented construction
!ss which uses the chemicals Silver and Cobalt to:
Lve 300 % * greater protection against overcharge^
ation's number one battery killer, (2) reduce battery
ation" resulting from undercharge — the nation's
>er two battery killer.

her Gould-National exclusive is the new ''Sealed
lold" ring. This plastic seal covers the positive
until battery is used — assures you and your cus-
r of factory fresh starting power.

are available only from Gould-National ... at no
sLseincost. Interested? Write for complete informa-
>n a Gould® or National® brand franchise.

I on SAE standards

1 Silver-Cobalt positive plates

2 "Sealed till Sold" ring

3 Bi-Plak® separators

4 negative plate group
O Deepwell® construction
O anti-splash vent caps
7 hard-rubber container

"^^ AUTOMOTIVE BATTERY DIVISION

" GOULD-NATIONAL

li"n?ci St. Paul 1| Minnesota

September 1961

BATTERIES, INC.

Falcon Extends Line

continued from page 55

contour of the camground piston
changed slightly. Ring grooves have
been deepened and a steel strut
incorporated in the piston to con-
trol thermal expansion. The top
compression ring is now plated with
tin instead of chrome. These alter-
ations are designed to reduce in-
ternal engine friction, improving
gasoline mileage but resulting in a
slight increase in oil consumption.

Push-rod ends are hardened to
cut wear, quiet the engine and re-
duce the frequency of valve lash
adjustments. Additional oil is now
metered to the rocker arms for
more effective lubrication. The
oil groove has been eliminated
from the lower main bearing insert
to increase bearing area.

The engine and transmission are
supported at the rear by a leaf
spring, which is attached to the
floor pan crossmember by a rub-
ber bracket. This new type of
mount is designed to reduce trans-

Marquette puts the profit

In tune-upl

Amazing Dyna-Vision

performs complete engine

analysis in 15 minutes . . .

makes big parts and

service sales for you.

How would your tune-up profit picture
look if you could:

• Save at least an hour per job?
^Eliminate time wasted on ''untun-

able" engines?
^Reduce ''comebacks" to practically

nothing?
^Increase parts and service sales by

35-50%?

You can do all this . . . and more . . .
with the fabulous Marquette-Heyer
Dyna-Vision engine performance
analysis system.

Sound Uke magic? It is . . . modem
electronic magic that puts the profit in
tune-up!

The Dyna-Vision system has no
equal. With only four leads to seven
connections (instead of the usual 50!)
you pinpoint troubles instantly in
ignition, carburetion, low voltage, and
power. In one minute, you perform a
complete compression test!

AND ANYONE CAN OPERATE THE UNIT!

Sound good? It is! Get the details from
your Marquette Jobber. And ask about
Marquette's unbeatable financing,
training, and sales promotion help.

Call your Marquette Jobber soon. You'll make more money . . . right away!

MABByKTTE

MARQUETTE MANUFACTUIIINQ CO. division of marqucttc corporation MlRRtapdit 14. MlRMttta

^/90

MAJOR DATA

SrOfiOS

SedoBs Wa90M

Displacement .

. 144 CO. in.* 144 cu. in*

Bore and stroke

3.50x2SOin. 3.50x2.50 in.

Horsepower . . .

.85® 4.200 85® 4.200

Torque

.134® 2.000 134 ® 2.000

Compression

ratio

8.7:1 8.7:1

Wheelbase ...

.109.5 in. 109.5 in.

Over-all length

.181.1 in. 189.0 in.

Height

.54.5 in. 55.0 in.

* 170 cu. in. engine, optional in all models,
has 3.50 X 2.94 in. bore and stroke, develops
101 hp at 4.400 rpm. 156 Ib.-ft. torque at
2.400 rpm.

mission of engine noise and vibra-
tion into the unitized body.

The new starter motor is smaller
and lighter. A sealed housing re-
sults in quieter operation and max-
imum protection for working parts.
The generator has a rubber shield
at the commutator end to keep out
road splash and dirt. Trailing
brushes are said to contribute to
noise reduction.

Manual Has Interlock

Manual transmissions are
equipped with an interlock in the
linkage, which prevents first or re-
verse gears from being engaged un-
less the clutch is fully depressed.
The clutch cannot be engaged un-
til low or reverse gears are properly
meshed. This safety mechanism is
designed to prevent clashing of
gears and damage to teeth by driv-
ers unfamiliar with manual gear-
boxes.

Brake drums are honed to pro-
vide a smoother surface and reduce
brake noise. Restriction orifices
have been incorporated in the
wheel cylinders, resulting in more
gradual application and release
and less brake noise. The conduit
through which the parking-brake
cables pass is lined with nylon. The
cables require no lubrication and
do not corrode. Reduced friction
in the cables cuts down the effort
required to apply the brake.

Use TwO'Ply Tires

Falcons are equipped with two-
ply tires, said to give better trac-
tion and skid resistance, softer ride,
less rolling resistance and cooler
operation. Their load rating is
equivalent to that of the four-ply
tires previously used.

The front stabilizer strut is now
34 in. in diameter, i/J in. larger

t used in the 1961 model.
It bracket has been rein-
or greater durability. A
isulator pad is now located
ch coil spring to cut down
>ion of road noise to the
!ar shock absorber brackets
) been beefed up.
most noticeable styling

are the deep, full-width
le simulated air scoop on
I and the straightening of
t fender line. Greater use
nized steel and zinc-rich
; designed to increase re-
:o body corrosion. Internal

door locks are plated to

them from corroding.
It tracks are zinc-plated,
rs for front seat belts are

on all Falcons.

Models Offered

ine for 1962 consists of a
sedan, four-door sedan,
door Futura with bucket
two-door station wagon, a
r station wagon, the four-
lire wagon, the Station Bus
Club Wagon.
:ation Bus has seats for two
ard equipment, with op-
ipacity up to eight. The
senger seating arrange-
itandard in the Club Wag-
latter model is available in
; color— blue exterior and

Padded dash and sun vi-
ated vinyl trim and up-
and body side molding are
the items furnished as

equipment.

NOW TURN BACK TO PACE 56

'Proof Tune-Ups

I from page 58

id the cause to prevent a
ce. The trouble can be in
ge regulator, ground strap,
resistance or condenser, or
va{X)rs. Align new points,
ary, by bending the sta-
contact and set the point
the high side to compen-
initial wear of the rubbing
iieck the advance on a dis-
tester. Time to manufac-
3ecifications.

re the battery and cables
>od condition. The top of
;ry must be kept clean on
batteries because of the
oltage between the termi-

nals. It pays to make a light load
test of the battery with a suitable
voltmeter.

To make this quick test, crank
the engine. If it starts, shut it off
immediately. If it doesn't, hold the
starter switch on for just three sec-
onds. Then turn on the headlights
and check the individual cells.

If all cells read 1.95 volts, and
the variation between the highest
and lowest cell is less than .05 volts,
the battery is in good condition. If
all cells are low but the variation
between cells is less than .05 volts.

the battery is still good but should
be recharged and rechecked. A var-
iation of more than .05 volts with
any cell reading 1.95 volts or more
indicates a defective battery.

Cranking voltage and primary-
circuit operating voltage can be
checked quickly with a voltmeter.
Secondary resistance and coil polar-
ity are easy to check with a *scoj>e.

Next, check the fan belt. A
strand- tension gauge permits a fast,
accurate adjustment to be made.
Then inspect the generator com-

[CONTINUED ON PAGE 192

-W3Si

A PERMANENT STOCK ORGANIZER

;;^"''""""'

. . . BELOHSiS NEAR
YOUR HOSE RACK!

Can be mounted on wall, shelf or bench —

keeps clamps orderly, clean, accessible

Yours free with a fast moving assortment
of HyGear or Snaplock hose clamps.

Ask your jobber for your CLAMP-RACK now!

IDEAL CORPORATION. 435 Libtrty Avtnut
IROORLYN 7. N. Y.

ON EVEKY CAR BVEkY YEAR ... AT INDIANAPOLIS

R, September J 961

IVi nter-Pfp o f Tune^^s

continued from page 191

mutator and brushes. Brushes worn
to less than half their original
length should be replaced. A quick
finger check for freedom of brush
movement and spring tension can
be made.

Don't overlook the manifold
heat-control valve. Tighten the
manifold bolts to the specified
torque. Check the fuel lines and
service the fuel filter. A quick

•S!iSSL-2L,PH?BP g^cjency c an be_
made by disconnecting the fuel line
at the carburetor and directing the
line into a container. Using the
fuel in the carburetor to run the
engine at idle, the pump should
deliver 1 pt. of fuel in 45 seconds
or less.

Check the choke setting and
make sure the throttle opens fully.
While the engine is warming up,
check the lights, wipers, directional
signal and horn. Then make what-
ever carburetor adjustments may
be required. Service or replace the

NOW!

Dual Use for New
MARVEL HI-REV

CLEANS THE CARBURETOR WHILE DRIVING

Acts fast to clean all inside working parts of the carburetor, without removing
it from the engine. No work, no bother. Just add 1-Qt. of HI-REV (half the
amount in compacts) to a full tank of gas. Dissolves gum and varnish; elimi-
nates moisture from fuel system.

CLEANS THE CRANKCASE WHILE DRIVING

Dissolves and removes harmful intemal motor deposits; restores valves and
valve lifters to full operating efficiency. Renews lost horsepower. Improves
mileage. Add 1-Qt. of HI-REV to crankcase (do not fill above oil level). Car
should be driven at least 200 miles to clean engine. Then change oil while
engine is hot. To keep the engine clean, add a quart of Marvel Mystery Oil
first.

S lis MVANTiltES

• Rtnewt lost power

• Fasttr PIck-Up

• Incrtased Gas MileaKe

• NoMortSUillng

• Smoother Driving

HI-RDf is available in (hjart cans. Gal. Can with Spout;
5 Gal. Dnim with Spout, and 15, 30 and 55 Gallon
Dnims with Faucets.

Orfer frw ytar Mbtr; if yours can't supply you, write
us for information and prices.

MARVBL OIL COMPANY, INC.

Port Chester, New York

MirflMrs •# JNivirM OM r»«rfMe fM* Mm« TfcM 40 TMnu

jir deanei^ clem ent A ^icdim
gauge is available to quickly 6t
termine whether the filter is it
stricted.

I>on't forget the cooling system.
Jjobk for sludge, or rust .and hkn
any bugs or dirt out of the core air
passages. Check the hoses. The
pressure cap can be checked quid-
ly with a tester.

Finally, check tappet deanmces
on cars with mechanical tappets
and road-test to be sure of peak
performance.

If every step recommended here
is followed carefully, the customer
can be assured a car that wUl sec
him safely through the winter.

THE END. NOW TURN BACK TO PACE 59

NEW ON THE JOB
At Car, Truck Factories

James Beattie, Jr., to vice presh
dent and general sales manager,
Willys Motors.

Thomas E. Darnton to dirctor
of reliability, Oldsmobile Div.

William C. Lee to parts and ac-
cessories manager, Buick Motor
Div.

Robert H. Kline to director of
service. Dodge Div.

Thomas A. Ostby to director of
market planning and F. E. Goes-
DILL to director of marketing serv-
ices, Chrysler Corp.

Chase Morsey, Jr., to assisuni
general manager, Lincoln-Mercury
Div.

William S. Venn to vice presi-
dent, Chrysler Motors Corp., sales
subsidiary of Chrysler Corp.

John A. Castle to director of
public relations, GMC Truck and
Coach Div., General Motors Corp.

Harry E. Lewis to assistant na-
tional service manager and Reg I.
Rice to manager of the new Tech-
nical Services Dept., Ford Div.

Foitf s Net Up

Ford Motor Co.'s consolidated
net income for the second quarter
of 1961 amounted to $133,200,000,
9 per cent more than the $121,700,-
000 earned in the same |>eriod last
year.

Sales in the second quarter of
this year totaled $1,878,300,000. 5
per cent higher than second quarter
sales of $1,790,400,000 in 1960.

/p^

^C^T O^ , ^^i«nbcr 1961

Jers Two
? Cars

[rom page 56

equipment in all 6's for
pring-loaded plunger and
-ic in the aluminum rock-
jtomatically take up any
in the valve train,
and exhaust valves are
fitted to maintain mini-
erances in stem-to-guide
Valve stems are given a
ntive coating to minimize
)ility of sticking, particu-
r long periods of storage.

ter-Heated Spacer

2 and 390 cu. in. V-8's in-
a water-heated, alumi-
:er between the carbure-
itake manifold. Similar to
first introduced on the
le spacer is inserted in the
to the car heater. Hot
ving through it helfw va-
I fuel and aids in prevent-
retor icing. The manifold
•ol valve has been elim-
reducing exhaust-system
sure. A portion of the ex-
» is still metered through
I manifold crossover, how-
inlet pipes are laminated
exhaust noise. Dual muf-
lard with the 390 cu. in.
on all convertibles, use
iless and aluminized steel,
ifilers, less subject to rust-
lue to their higher oper-
aperature, are made of
d steel.

ffer Five Drives

-ansmissions are oflEered.
ee-speed manual unit,
on all models, is equipped
nterlock to prevent shift-
first or reverse unless the
fully depressed. It is like-
x)ssible to let out the
itil first or reverse gears
letely engaged. Transmis-
t rods have been made
) give a more solid feel to

ive is available with any
^hile the four-speed man-
K>x can be teamed only
352 or 390 cu. in. V-8's.
-speed Fordomatic is of-
h all engines except the
1. V-8. The throttle valve

L, September 1961

of this transmission is now con-
trolled by vacuum, rather than me-
chanically through the throttle
linkage. Cruise-O-Matic, which
adopted the vacuum throttle valve
control in 1961, is available with
any V-8 except the 390 cu. in. high-
performance powerplants.

A new lubricant and more effec-
tive seals, it is claimed, make it
f>ossible to run wheel bearings
30,000 miles before repacking. Ad-
ditional slots in the adjusting nut
permit finer adjustment.

Front-suspension lower ball

joints are now spring-loaded to take
up any clearance caused by wear.
The frame has been "tuned" for
a softer ride by increasing the flex-
ibility of the first two crossmem-
bers. A shoulder on the No. 1 body
mount bolts prevents the bolts
from being overtightened, assuring
proper cushioning action by the
rubber insulator. Rubber bushings
in the front hanger of the rear
spring have been enlarged to per-
mit greater fore-and-aft movement
to absorb road shock.

[continued on pace 198

PUT A NEW SILVER BEAUTY POLARITY PROTECTOR ON YOUR
BATTERY CHARGER; YOU'LL NEVER AGAIN HAVE TO WORRY
ABOUT REVERSED LEADS BURNING OUT AN ALTERNATOR!

Exclusive! Only protector that fails
safe. If long-wearing parts should bum
out, circuit is broken, charger won*t
operate. Others fail in *'on'* position,
dead short, quit giving the protection

you*re paying for. Simple to install,
universal for any charger, this one can
be connected with AC line in, controls
operating. You can't go wrong!
Triple-A Specialty Company, Chicago

EVERYTHING FOR THE BATTERY BUT THE BATTERY ITSELF!

Vi"«»

How Top Brake Shops BuiJ

Brake relining today is big business, account-
ing for over $700 million in sales each year!
Quality workmanship coupled with a quality
brake lining can help you get your share of
this big market. So why not start now to
boost your '61 profits! Start by using the
sound, tried-and-true installation methods
used successfully by thousands of profes-
sional brake mechanics to prevent annoying
comebacks and build repeat business.

Let's begin at the beginning. A car has
just pulled into your shop and the driver has
complained that he's having trouble with his
brakes. Just by pushing the brake pedal you
can learn plenty. Check free play of the
brake pedal with your hand. It should be
from 1/4" to 1/2" on most non-power
brakes. With power brakes, free pedal should
be anywhere from 1/16" to 1/8". Now push
the pedal with your foot. If it binds or locks
you have another valuable clue. It indicates
possible trouble in the pedal linkage, mount-
ing or master cylinder.

Pressure build-up should be smooth and
constant. If pressure builds up, then drops
off sharply, it may be a sticking master cylin-
der, wheel cylinder, or partially blocked
hydraulic line . . . usually a hose. When you
make the pedal test you are also checking

pedal reserve. If reserve is low, it indi
the need for brake work, or at least a
justment.

If the pedal "floor-boards" when you
It down, it is an indication of low fluid
in the master cylinder, excessive shoe ti
or a leak in the hydraulic system. So j
the pedal. If pressure builds up, it indi
that the shoes are moving too far. An ac
ment or reline job is in order.

In performing a reline job, each I
part should be checked as it is removed,
checking-as-you-go speeds the job and a
you time to procure any parts required
might not be in stock. Check the wheel
ings and grease seals carefully when the
drums are removed. Always replace the
when doing the complete brake job.

Drums should be turned in pairs. Th(
front drums and/or the two rear shoa
turned to the same diameter. Always c
the drum diameter before and after tur
If the diameter is more than .060" ove
standard drum diameter, replace the d
Remember that brake drums are heat r
voirs. They absorb a lot of heat during 1
ing. The less metal the drum has, the
the drum's capacity to absorb heat prop

If drums have been turned, be sure tc

Free play: 1/4" to 1/2" on most non-power brakes,
7/76'' to )/S" on most power brakes.

f96

Each part should be checked as it is removed to \
job.

NIOTOR, September

lume Repeat Business!

lickness American Brakeblok lining,
le lined shoe in the brake drum. It
imended that from .005" to .012"
e be allowed at each end of the long
gment. Never allow clearance be-
^nter of lining and drum. This is a
cause of noise, as well as a contrib-
)rake pull.

: the cylinders thoroughly. Wheel
J are a very critical part of the brake
Extreme care should be taken to pre-
: or abrasive elements from getting
cylinder area. Use only alcohol or
lid for cleaning these parts.

you install the brake shoes be sure
^e them in their proper position,
^our American Brakeblok service
for complete details. After you have

the brake shoes and springs, make
ispection to be sure every part is in
^r place before installing the drum,
rums are easily distorted when tight-
heel lugs. Never completely tighten
tel lug before starting the others.

)letely bleed the brake system before
adjustments. A power or pressure
is recommended. Start bleeding the
blinder farthest from the master cyl-
n cases where there are two wheel

cylinders on a brake, bleed the lower one
first. Allow sufficient fluid to flow through
each wheel cylinder to insure a complete
flushing of the system and remove all air.

If brake is of such design that it has ad-
justable anchors, give it a very careful and
complete major adjustment. If brake does
not have adjustable anchors, then proceed
with minor adjustment. In the case of servo
or self energizing brakes, back off star wheel
adjuster 14 notches from a tight brake.

Needless to say, every job which leaves
your shop should be the very best job it was
possible for you to do. (Never return a car
to the customer with any drag between lining
and drum. ) Satisfied customers mean repeat
business. They also are your prime new busi-
ness builders. The good word gets around
. . . and you profit by it! (Just as you will
profit by using high-quality American Brake-
blok on all your relining jobs!)

P. O. BOX 21 • BIRMINGHAM, MICHIGAN

^mfi

\ 1

jj^sSPl

,iK.

»el bearings and grease seals carefully.

Drums should be turned in axle pairs.

I, September 1961

X^'\

>kT

There's

il.9^

Cut costs* save
time with B&D
accessories

Regardless of whether you're inter-
ested in wet or dry pick-up, you'll find
B&D-designed accessories equip your
unit with the versatility needed to
finish the job ahead of schedule.

STANDARD ATTACHMENTS feature
a full line of ruggedly built brushes,
squeegees, nozzles, straight and curved
extensions for wet or dry pick-up.

^XXj

LIGHTWEIGHT COMMERCIAL
ATTACHMENTS include handsomely-
designed floor and dust brushes,
upholstery and drapery nozzles, and
extension tubes.

HEAVY-DUTY ATTACHMENTS offer
you a longer-lasting quality line for
wet and d^ pick-up.

Your local BAD diBtribuior has them
all. Oive him a call today!

ACCESSORIES
DESIGNED FOR THE TOOL

MAJOR DATA

6 cyi. V^ V-S V^

Displacement 223 cu. in. 292 cu. in. 352 cu. in. 390 cu. in.

Bore and stroke . .3.62 x 3.60 in. 3.75 x 3.30 in. 4.00 x 3.50 in. 4.05 x 3.78 i

Horsepower 138 ® 4.200 170 ® 4.200 220 ® 4.300 300 @ 4.6(

Torque 203 ® 2.200 279 @ 2.200 336 @ 2.600 427 ® 2.8(

Compression ratio . .8.4:1 8.8:1 8.9:1 9.6:1

Wheelbase 1 19 in. 119 in. 119 in. 1 19 in.

Over-oll length ...209.3 in. 209.3 in. 209.3 in. 209.3 in.

Height 54.8 in. 54.8 in. 54.8 in. 54.8 in.

Ford Offers Two
Full-Size Cars

continued from page 195

Brake-adjustment screws are now
electroplated for protection against
corrosion and sticking, which
would prevent the automatic ad-
justers from working properly.

Single-speed, electric windshield
wipers replace the vacuum type as
standard equipment. A two-speed
wiper with washer is optional.
Length of the wiper blades has
been increased from 13 to 15 in. for
greater coverage.

The air-mix type of heater,
which has been used off and on in
various Ford Motor Co. products
during the past several years, has
been reintroduced in the 1962 Gal-
axie. Water circulates through the
core at all times. Temperature is
regulated by a damper, which di-

"Winning Ring" Contest

Ramsey Corp. has announced a
"Winning Ring" contest in which
600 prizes will be awarded to in-
stallers and suppliers of Ramco
piston rings. Six winners will re-
ceive their choice of either a 1962
Corvair Monza or Rambler Ameri-
can station wagon.

Separate contests will be staged
in October, November and Decem-
ber. In each month, two entrants
in each of the firm's 50 sales areas
will qualify for prizes, with a dupli-
cate prize awarded to jobber em-
ployes selected by winners and
indicated on their entry blanks.

Accept CCC Ofifer

Board of directors of the City
Loan and Savings Co. of Lima,
Ohio, has voted unanimously to
recommend to its shareholders that
they accept an oflPer to exchange
their stock for common and pre-

rects some of the incoming
air through the core and the
into a mixing chamber. The
portions of warm and cold ai
termine interior temperature.

Only a two-door and four-
sedan are offered in the Ga
100 series. Galaxie 500 model
elude a two-door sedan, two-
hardtop, four-door sedan, four-
hardtop and convertible. The
liner, a two-door hardtop
sloping roof line and wrapan
rear window, has been dro]
from the line.

Five four-door station wa
are available. The Ranch W
is offered as a six-passenger m
while the Country Sedan
Country Squire can be fumj
in both six-passenger and nim
senger versions. The two-
Ranch Wagon has been di
tinued.

THE END. NOW TURN BACK TO PA<

/PS

ferred stock of Commercial C
Co. Three shares of the com
stock of the company would b
changed for one share of the
mon stock and one share of the
ferred stock of Commercial C
Co.

City Loan and Savings Co.
at Dec. 31, 1960, resources in e:
of $145,000,000. It restricts its c
ations to the state of Ohio and
160 offices.

Two New NADA Directc

Of the seven directors electe(
cently by National Automc
Dealers Assn. members, two
new. They are Nelson C. Qui!
New Castle, Del., and J. .\1
Begnaud, Lafayette, La.

Directors returned for new te
are John H. Lander, Atlanu, •
William E. Voyce, Jr., Baltim
J. M. Alton, Columbia, Mo.; \^
NeflE, Fremont, Neb.; and Ar
Pozzi, Jr., Carson City, Nev.

NIOTOR, September

d what pick-up! B&D's new, longer line of heavy-duty vacuums
ans up all dirt and grit, even wet sludge in the grease pit!

«p'* out a car, ^^mop'^ up a wet floor . . . Black
ecker's new line of nine heavy-duty vacuum
lers helps any garage keep its face dean* You
clean up anywhere, have power to spare,
ility is no problem. And if you choose the
itfle, whisper-quiet No. 25, you can carry it
ever you go . . . strap it on your back to clean
le top of the stock rack.

designed tank inlets make for extra capacities

entire line ranges from H bushel to 40 gallons) .

drain-off outlets are standard on stainless

^ Black & Decker'

■ VfORLD'S LAROBST MAKER OF POWER TOOLS

models for quick and easy wet-disposal. All attach-
ments are as streamlined as next year's car. And,
don't forget famous B&D Service. Check into the
new line of nine NOW at most B&D Jobbers . . .
for low monthly payments. For sales or
service, look in the Yellow Pages under . . .

P* """""""""""""""""" """""""""" —————.
The Black & Decker Mfg. Co., Dept. 509
Towson A, Md. (In Canada, Brockville, Ont.)
D Please arrange a demonstration of B&D Vacuum Cleaner line
D Please send additional information on.....

Name ...Title.

Company..
Address...

City...

. T

.Tatu^.

..^\»JUfc.-

(S^^

V\ N flkVi%^%W««^

^\lK«ew

HERE'S HOW to turn out
that make cars safei

OANGER
SPOTS

foCHCCK

when

BRAKES

MASTER CYLINDER

BRAKE HOSE

BRAKE LINING

BRAKE DRUMS

WHEEL
CYLINDERS

You're always right with the Quality Line

Waj^nerLociclieed'

the best known^and most trusted name in brake service products

200

NIOTOR, September 19

tter brake service jobs
d customers hapoier!

standardize on

AKE PA TS... FLUID... LINING

lucts that function correctly so that cars can stop safely

ve possible danger spots should be checked
kes are being serviced. For safety's sake
I to insx)ect the master cylinder . . . brake
brake drums . . . wheel cylinders . . . and
Jig. Skip none!

-eplacement cylinders, hose, fluid or lining
d — ^restore original braking efficiency by
gner® Lockheed® Products . . . It's a sure
urn out jobs that make cars safer — and
J happier . . . It's easy — and profitable.

Lockheed Replacement Brake Parts

factured by the same machinery — to the
deifications — as parts used for original
it. Line includes master and wheel cylin-
lir kits, pistons, springs, washers, cups and
le for every make and model vehicle. Line
ides POWER BRAKE REPAIR KITS
[ng brake cables.

Wagner Lockheed Brake Fluid with T.R.I.
(Temperature Resistant Ingredients) is chemically
balanced to function efficiently imder aU driving
conditions . . . surpasses S.A.E. specifications, meets
State laws, and conforms to Federal sx)ecifications.

Wagner Lined Brake Shoe Sets are supplied
with lining contour groimd to compensate for nor-
mal drum distortion. "How-to-do-it" Installation
Instructions, and a "thank-you" Dash Tag are
packed with each set. Line also includes sets, blocks,
rolls, and slabs.

Become a Franchised Dealer — enjoy special
benefits. For details, ask your Wagner Distributor
write us. Learn how easily you can qualify.

FREE

Ask for Catalog AU-5M ... it covert
the complete Wagner Lockheed line
of top^quality brake ports, fluid,
lining and lined shoes. Better request
a copy now— before the supply
is exhousted.

Wajjier EHecfZric Cbrporation

Manufacturers of LOCKHEED* Products

Wagner Electric Corporation '

6452 PLYMOUTH AVE., ST. LOUIS 33, MO., U. S. A.

(Brandies in principal cities in U. S. and in Canada)

Please mail us Catalog AU-500

NAME.

FIRM NAME.
ADDRESS

:iTY & STATE,

. September 1961

^'JSV

Oldsmobile Boosts
Compression

continued from page 66

supercharger impeller. Since the
blower is downstream from the car-
buretor, it pulls mixture through
it, compresses it and forces it into
the intake manifold. Utilizing ex-
haust gases to drive the super-
charger eliminates the power loss
of mechanical drive. To prevent
detonation at the 10.25-to-l com-
pression ratio, a pressure-sensing

MAJOR DATA

P-85 Dyaamic 88 Super 88 98

Displacement 215 cu in. 394 cu. in. 394 cu. in. 394 cu. in.

Bore and stroke 3.5 x 2.8 in. 4.125 x 4.125 x 4.125 x

3.687 in. 3.687 in. 3.687 in.

Horsepower 155 ® 4.800* 280 ® 4.400 330 ® 4.600 330 @ 4.600#

Torque 210 @ 3.200* 430 ® 2.400 440 @ 2.800 440 @ 2,800

Compression ratio .. .8.75:1* 10.25:1 10.25:1 I0.25:l#

Wheelbase 1 12 in. 123 in. 123 in. 126 in.#

Over-all length 188.2 in. 213.9 in. 213.9 in. 220 in.#

Height 52.7 in. 55.8 in. 55.8 in. 56.6 in.#

*Power pock, standard on Cutlass, optional on other models, develops 185 hp ot 4,800
rpm, 230 Ib.-ft. torque at 3,200 rpm, has compression ratio of 10.25 to I.
#Star{ire engine develops 345 hp. with 10.5 to I compression ratio. Dimensions of Storfirt
models ore some as Super 88.

Play it SAFE with dependable

KelloggAmerican

Superior KelloggAmerican engi-
neering and workmanship assure
longer trouble-free life.

Kellogg-American air compres-
sors give efficient, low-cost service
by delivering more USABLE FREE
AIR per kilowatt hour.

Warehouses and parts depots
are strategically located through-
out the country to insure prompt
shipment.

Kellogg-American produces over
250 different standard models from
Va thru 20 HP, single and two-stage.

'•"■'■'.•I

For full details, see the Yellow Pages for the
name of your nearest KelloQr-Anierican jobker or write to:

KelloggAmerican

DIVISION SCAIFE COMPANY • PITTSBURGH 35, PA.

J^O^

injector automatically supplies a
mixture of water, alcohol and cor
rosion inhibitor to the carburetor
throat when supercharger boost
pressure is from 2 to 10 in.

The Hydra-Matic transmission
now has what is described as a
pressure-compensated shift pattern.
Valves and orifices in the control
system have been recalibrated to
provide smoother shifting over a
wide range of load and speed.

Upper and lower front-suspen
sion ball joints are now packed
with grease containing molybden-
um disulphide and sealed. The
generator and distributor are
equipped with sealed bearings. IVr
der normal operating conditions,
full-size 1962 Oldsmobiles are said
to require no additional liibria
tion.

Automatic adjusters are incor
porated in the braking systems of
all cars equipped with power
brakes. Tapered roller front-wheel
bearings are used in place of the
previous ball bearings.

Alternators Used

A horizontally opposed, 6 ql
compressor is used in all air-condi-
tioned Oldsmobiles, including the
F-85. The new unit has more cape
ity than the previous 5 cyl. type
and is said to be quieter in opera-
tion. Full-size cars equipped with
air conditioning use a 52 amp. al-
ternator in place of the generator
supplied with all other company
models.

Except for the changes in air
conditioning and Hydra-Malic,
which it shares with its bigger
brothers, the F-85 is virtually ih€
same mechanically as the 1961
model. The shape of the front-sus-
pension isolation mountings has
been changed slightly to reduce the

MOTOR, September 1961

transmission of road noise and
shock. Shock-absorber valving has
been altered for more effective
damping of minor road irregulari-
ties.

The 155 hp aluminum V 8 is
standard on all F-85's except the
Cutlass coupe and convertible. The
latter models are powered by a 185
hp version of the same engine. The
added output comes from the use
of a four-barrel carburetor and a
compression ratio of 10.25 to 1.
This engine is optional in other
models.

Bucket seats are standard in
both Cutlasses. Like other models
in the series, they have a new one-
piece grille and ribbed hood. Rear-
end treatment is new, with twin
taillights on each side. In addition
to the Cutlass convertible and
sport coupe, the F-85 offers a club
coupe, a standard convertible with
bench seat, standard and de luxe
four-door sedans, standard and de
luxe four-door, two-seat station
wagons and a standard three-seat
station wagon.

Length Increased

The bigger Oldsmobiles have
been restyled to give the impres-
sion of greater length, although
the actual increase is less than 2
in. All two-door hardtops and the
98 four-door hardtop have a new
roof with a contour similar to that
of a convertible. The visor at the
rear of Dynamic 88 and Super 88
sedans has been eliminated. The
top fender line has been straight-
ened on all models.

Hydra-Matic, power steering,
power brakes and dual exhausts
are standard on both Starfires. The
selector lever for the automatic
transmission is located in the con-
sole between the bucket seats.

Three Models Dropped

While the Starfire hardtop is an
addition to the line for 1962, three
other models have been dropped.
A two-door sedan is no longer of-
fered in the Dynamic 88 series,
leaving a four-door sedan, two-door
and four-door hardtops, six passen-
ger and nine-passenger station wag-
ons, and a convertible.

The Super 88 convertible and
nine-passenger station wagon have
been discontinued. The series now
includes a four-door sedan, two-
door hardtop, four-door hardtop

MOTOR, September 1961

and six-passenger station wagon.
The 98 series consists of a four-
door sedan, two-door hardtop, con-
vertible and two four-door hard-
tops, one with six windows and the
other with four.

THE END. NOW TURN BACK TO PAGE 67

San Francisco, Indiana
County Share Awards

Grand awards for the best city
and county vehicle safety-check
programs conducted last May and
June have been won by San Fran-

cisco, Cal., and Madison Ck)., Ind.

Circle-of-Safety awards went to
Oelwein Junior Safety Council,
Oelwein, la., for conducting the
outstanding teen-age sponsored
check and to the teen-agers of Cof-
feyville, Kan., for top support to a
community program.

Altogether 88 awards were made.
The safety project is sponsored na-
tionally each year by the Auto In-
dustries Highway Safety Commit-
tee and Look Magazine, with the co-
operation of the Assn. of State and
Provincial Safety Coordinators.

lEEl puts an oil refinery

in your customers' cars!

Just like an oil refinery, a full-flow lee Oil Filter not only removes
sludge and grit, it also neutralizes acids which often form as a
by-product of combustion. This dual-action purifying process-
made possible by lee's Resinweld!^ construction and unique
antacid Feridium^ anode -assures better engine performance,
greater customer satisfaction.

Lee creates new concepts

in filter design and efficiency

Every dual-action lee filter gives you an extra
profit margin as well as an extra sales feature:
LEE Oil Filters remove dirt and neutralize acids;
LEE Gas-0-Line Fuel Filters remove both sludge
and water; LEE flame-proof Air Filters prevent
under-hood fires caused by carburetor backfire.
See your jobber today for the details.

LEE FILTERS pipe profits into your pooket

C 19M • LEE FILTER CORP.. BdUon, AT. J. / in C«iMda: tft7 l<V&ttaT«b^\.^T<yTtnA.o.O^»»A.tVA

^L^'^i

mmi€f!ixf^:

PG'TESTING! One reason why

^Proving Ground

CoDMCtiait State Police check seal

on brake drums at start of
Raybestos Cross-Country
Brake Lining Test in Feb-
ruary. Drums were sealed
so no changes could be made
during 3000-mile run from
Bridgeport, Conn., to Los
Angeles. A '59 Chevrolet
and a '59 Ford were used.
Stock sets of Raybestos PG
Brake Linings — bonded on
the Chevrolet, riveted on
the Ford— were installed.

Roite indided extreacs ef wMki
and road condilions— from the

severe cold in the snow-
covered mountains of the
Northeast lo the blistering
hoi hiLihways of the South-
west. Neither snow, slush
nor inicnse heat had any
noticeable efiect on braking
efficiency. City stop-and-fo
traffic produced much
greater temperature buikhip
in linings and drums than
mountain or desert driving.

Sth Straight year. . . ^^etu^editoif wins at Indianapolis!

1st, 2iNl, 3rd f MShers rely or Raybestos! A. J. Foyt shot home ahead

of the pack in the 1961 Indianapolis ''500/' Eddie Sachs and
Rodger Ward were right behind him. The three had one thing
in common: Raybestos Brake Lining. They knew they could
count on it to give them that vital extra margin of safety as
they braked down from over 170 mph into those vicious turns.

^Snr' a provlni {round for Raybestos! The long, hot miles of the

Ind/anapoUs classic add up to real punishment for brakes.

A. I. Foyt wiRBtr. 1061 Miaaaptfis "500."
Speerf. 130.130 iiph^atw trKk recart.

That's why we use this race to test and develop our linmgs.
We learn a lot from the "500" and, as a result, when you
reline your customers' cars with Raybestos you know you arc
assuring them of smooth, safe stops every time.

For your own set of three 8 x 10 photos of A. J. Foyt, Eddie
Sachs and Rodger Ward, just send SI. 00 (to cover handling and
po^iiaye) wifh your name and address to Raybestos.

N\OTOR, ScptemlKT 1961

ing means safety for your customers!

Test vehides were thoroufhly in-

Stramented in order to provide
a complete record of brake
applications. A U-tube de-
celerometer and a line pres-
sure gage on the hydraulic
system recorded brake per-
formance for each stop.
Counters recorded the total
number of stops (over 2420
brake applications were
made), and four pyrometers
measured the brake lining
temperatures at each wheel.

sAFE^AGE helps you
ih every possible sale!

3]utionary caliper-type instrument enables you to
•torists how much or how little stop is left in their
^o make wheels oflf reaiiy pay off, use it with the

(includes adjustment

ont wheels, SAFE-T-GAGE linings
brake drums
t front wheel bearings
brake assembly
hydraulic system
brakes or recommend reline
:est brakes

POINT

BRAKE

CHECK

REUNi WITH

Lining wear measnremeot witk
Riybestes SAFE-T-GAGE* at

end of trip revealed that the
projected average life of
stock Raybestos PG Brake
Lining in this type of test is
equivalent to 14 cross-
country trips. Though lining
wear was the most impor-
tant finding of the test, it's
also worth noting that, as
expected, the Raybestos lin-
ings used on this cross-
country run never pulled,
squealed or faded.

*PaL pending

You can get this Safe-T-Gage free

with a Raybestos 8-set assortment.

See your Raybestos jobber.

mCA'S BtGGiST SilUm mCTtON MATEmAL

iSTOS DIVISION of Raybestos-Manhattan, Inc., BRl^^^^^^\. ^^"^^

3R, September J 961

^^y^

Automatic Drive for Mercedes

Aluminum fuel-injected engine powers 300 SE

New top model in the Mercedes-
Benz line, this 300 SE has a four-
speed automatic transmission of the
company's own design. Other stand-

ard equipment items include power
steering, disc brakes, air suspension.
Aluminum fuel-injected engine de-
velops 185 hp.

Dealers Rush
To GW Plan

continued from page 98

$10 to $25 more for these units
than for run-of-lot jobs. However,
this is not the intent of GW, which
seeks first to enhance the prestige
of the dealer selling used cars, and
second to get buyers in the habit of
coming back to the dealer for serv-
ice instead of going to an inde-
pendent as so many of them habitu-
ally do. If a used car is sold for
more than the going price because
of the GW tag, the difference is all
gravy, except for salesman's com-
mission.

On the face of it, GW might
look like a costly undertaking for
the dealer because of the 15 per
cent he gives away in service, not
only on the cars he sells but also
on GW cars sold by other subscrib-
ing retailers.

In reality, the service business,
even at 85 per cent of his normal
charges, is business he would not
ordinarily get, because the usual
used car buyer does not return to
the dealer's shop. That results in
an increase in service business. And
all this is cash on the barrel head,
eliminating all collection costs and
bad debt write-offs.

The dealer saves additionally on
policy adjustments and a substan-
tial amount on used car recondi-
tioning expense.

0£ course, the dealer has to pay

for the privilege of operating un-
der GW; in the case of Iowa, this
amounts to a fee of $25. For this he
receives his certificates, the bro-
chures listing the other members
in his state, embossed used car
stickers and window identification
decals. These can be reordered at
nominal prices.

It is considered essential that at
least 25 per cent of the dealers in a
state join the plan before it can be
effective.

States now using the plan, in ad-
dition to Iowa, are South Dakota,
Wisconsin, Illinois, Nebraska, Mis-
sissippi and Washington. Pennsyl-
vania, Michigan, and North Da-
kota begin in October and Colo-
rado joins up in December.

Utah and Indiana have already
approved adoption of the plan but
no date has been set.

In Canada, Ontario province has
been using the plan since last
April.

GW is a copyright plan. The
copyright is held by the Iowa Au-
tomobile Dealers Assn.

Alerts Sleepy Driver

An electrical device which auto-
matically alerts a sleepy driver,
then shuts off the engine if he fails
to respond to the signal, has been
developed by Liberty Mutual In-
surance Co. Research Center. The
Alert-O-Matic, which is installed in
the company's Survival Car 11, can

be wired into the ignition syiiei
of any car.

Every 60 seconds a light flash^t
test the driver's reactions. If helaf
the horn ring within five seo^
the light goes out. If he fails tor
spond to this signal, the car's l|oi
blows. If, after another three sc
onds, the driver has still not pudK
the horn ring, the device switch
the ignition off and on for a perk
of five seconds. Finally, if thcic
no response, the ignition is aot
matically shut off.

The units are now being fid
tested throughout the country.

Booklet Tells How
To Get Servicemen

A new 16-page booklet, publiali
for the Automotive Industry-Va
tional Education Conference by tl
Automobile Manufacturers A«
explains in detail how car deak
of the country can obtain autoa
tive mechanics.

Covered by the booklet are $»
topics as organizing local adviso
committees to work with the paU
schools, participating in carecr-d
conferences at local high school
holding open houses for automod^
students and teachers and partidp
tion in cooperative study trainii
programs.

Copies of the booklet may beol
tained from the Automobile Mani
facturers Assn., 320 New Genu
Bldg., Detroit 2. Mich.

Missouri Car Dealers
Appoint Kalberloh

Ralph J. Kalberloh has been a|
pointed executive vice president (
the Missouri Automobile Dealo
Assn., replacing James A. Gonna
who has accepted a similar pos
with Los Angeles and souther
California dealer groups.

Award Dedicated to Cooper

The "Mr. Colorado Dealer
award, sponsored by the Colorad
Automobile Dealers Assn., has bee
designated this year as the Walte
B. Cooper Memorial Award in hoi
or of the late president of the Ni
tional Automobile Dealers Asa
Mr. Cooper operated a dealershi
in Fort Collins and was a leader i
educational, civic and youth affair

j^oe

M O TO R , September 19fi

There are 48,000,000 customers for GUMOUT on the road right now!
48,000,000 cars with dirty carburetors! 48,000,000 cars in trouble with
stalling ... or bucking ... or hard starting ... or high gas consumption . . .
or poor power ... or other performance failures. Give 'em what they want
. . . Give 'em GUMOUT! The most reliable, best known, most widely used
*'on-the-engine" carburetor cleaner in America!

JMOUT Cleveland 4, Ohio

OR» September ]96i

*LV\

New Engines Run
On Various Fuels

Detroit Diesel Engine Div. of
General Motors has developed a
series of engines that can operate
on a variety of fuels ranging from
Diesel oil to gasoline.

The company revealed it could
offer the armed forces 12 multifuel
powerplants of uniform design rang-
ing from 20 to 650 hp. Each is capa-
ble of burning various grades of
gasoline, compression-ignition fuel,
jet kerosene or Diesel fuel. The

fuels may be used singly or in com-
bination without any additional
engine adjustment.

Power output, however, will vary
with the type fuel used. Neverthe-
less, versatility of fuel requirements
permits use of any available fuel in
any field location.

Although development of this
type engine has reportedly pro-
gressed to satisfy the needs of the
military, there are no immediate
plans to offer a multifuel power-
plant for passenger cars.

The company reports that most

You'll do hundreds of jobs

easier and faster with all

CHIMIN lllllENT Till
Nia«iilli. PUIS]

Demonstrating Detroit Diesel's
multifuel engine. Lever allows
operator to switch fuel types

of its engines now in service could
be converted for multifuel opera-
tion by changing only three basic
assemblies, and providing a pri-
mary fuel pump.

New engines for the military
have 23-to-l compression ratios and
are adaptations of standard "V"
and "in-line** models.

Is It Legal?

continued from page 86

he didn't know that he w^as lying.

"The customer asked the ques-
tion. It was important to the cus-
tomer. There was a difference in
the models. One was better and
was worth more money. The deal-
er answered that the car was the
better model. It was actually the
cheaper model.

"The case would be different if
there was no practical difference
between the models. Then, the rep-
resentation would not be material.

"The case would also be differ-
ent if the dealer, when he made
the representation, actually be-
lieved that the representation was
true and had reasonable ground
for such belief. F"or example, the
car might have had deceptive
markings or identification signs
which misled the dealer.

"But in this case, on his own ad-
mission, and it is quite clear any-
way, the dealer did not know to
which series the automobile be-
longed, but nevertheless made a
representation that it belonged to
the more costly group. The buyer
believed and bought. This is a sim-
ple swindle^ and the buyer is enti-
tled to his damages."

Based on case reported In 340 8.W. Sd tt pift
435 (Mo.)

?Ofi

^OTOR, September IW

For Really

Quick Service

AiitDl^aiiifer^

"Built-in Brains"

make tune-up

Fast... Simple... Easy

H Yes Sir! This is the easiest to use,
fastest, simplest and most accurate tune-
up equipment b€w none! Don't take our
word for it . . . ask any mechanic who
uses it Or to convince yourself have your
Jobber's salesman give you a demonstra-
tion. You'll be glad you did. With Auto
Ranger you can do more tests, more
accurately and in less time. It's practical
and profitable. Right from the start. Auto
Ranger lets you put more cars in top
running order with the greatest of ease.
Try it Call your Jobber today.

T1>J— Tach, Dwell, Ignition Tester. WiUi 1
hook-up moke these Ignition and Carbu-
retor tests: 1— Dynamic Point Resistance,
2^ Dwell. 3— Distributof Wear. 4 -Engine
Idle Speed, 5— Carburetor Idle Mixture,
6— (gnJtion Miss, 7— Ignition Output.

CBS— Chargingp Battery and Starter
Tested'. Do a complete job of trouble
shooting and servicing 6, 12* 24 and 32
volt AC and DC charging, battery and
starter systems. Tests are automaticdlly
set-up by turn of a knob.

CCM— Condenser, Coil, Magneto Tester.

With this one instrument the average
mechanic with no special training can
test Condensers, Coils. Magnetos and
Electrical Components on all types of ig-
nition systems of any type of gas^oline
engine.

GRT-^Generator, Regulator Tester. Makes
all charging system tests almost auto-
matic. As easy as A, B, C: One hookup
(GRT automatically verifies correctness),
A- Select test. B-Turn Knob, C-Read
Meter. That's atl!

TD-Tadi, Dwdl Tester. Ultra simpllfedl
For work on all 6 and 12 volt systems of
4, 6 and 8 cyclinder engines. Use it for:
1— Distributor Testing and Servicing, 2—
Idle Speed Adjustment 3— Carburetor
Idle Mixture Settings.

BL-Battery Loeder. For 6 and 12 volt
systems. Checks Cranking and Operating
voltages. Tests for 1— Battery Leakage,
2— Battery Capacity and Condition, 3—
Starter Amperage Draw, 4 — Resistance
of Cables, Switches and Connections.

OTOR, September 1961

va^^

FLUID FLOWS THROUGH BRUSHES

TO MAKE PARTS

CLEANING EASIER

AND FASTER

PARTS CLEANER

Fluid flows through a
nylon brush » a steel brush,
and a flexible spout to make
parts cleaning easier and faster
than ever before with a Wi-To-Co Parts
Cleaner. A valve directs fluid through one of three
flexible arms. A new, mesh bottom basket makes
it easier to clean and harder to lose small parts.
The extremely large and efficient filtering
system saves fluid, pays for itself in a hurry.
Automatic transmission and other parts come
out microscopically clean! Only $218.35 list!
Write today!

%lflNONA TOOL MFG. CO.

IHHi WINONA* MINNESOTA. U» S. A. ■■■

^Miae HEXSET NO. 777

Taps and Dies that cover the Autofront !

^ ^^^ ViES HEX -^^of use with standard wrenches.
Assures positive grip.

^ 17 TAPS AND 17 DIES— to handle all the jobs.

||^ 3 TAP WMNCNES— for efficiency in any size.

^ 2 DIE STOCKS— r' Hex; %' Hex.

1^ 1 1 FRAaiONAL SIZES— V4 to V< NF and NC, %'' Pipe.

^ 6 MACHINE SCREW SIZES— needed in the repair shop.

• SMART MAROON CHEST
— strong, light and com-
pact. Molded of durable
polyethylene plastic.

Ask your jobber or write for
literature:

RINCK-MclLWAINE, INC.

16 Hudson Street

NewYork13,N.Y.

Capital Close-Ups

SPECIALISTS IN FINE TOOLS FOR AUTOMOBILE MECHANICS

^lO

continued Irom page 49

buying by the public. Many a motorist caught with
an old car when production was halted in World
War II will seek to avoid a similar fate.

Repair volume should also rise, for the same rea-
sons. People who cannot afford a new car will seek
to take better care of what they have. Prices are likely
to inch upward too, thereby improving the profit pic-
ture. A 1962 business boom is being foreseen by gov-
ernment forecasters.

Army to Test New Amphibian

"Neither snow nor rain nor heat nor gloom of
night . . ." shall stay the Army's new rubberrtracked
vehicle P-A-T from completion of its rounds. Nor will
mud, hard-packed surface, water or soft tundra. Uti-
lizing a new concept of transportation, the revolu-
tionary new vehicle operates on a continuous track of
rubber-impregnated cells filled with low pressure air.
This permits it to travel over soft terrain or water
with equal facility.

Dubbed PAT, for Plenum Air Track, the vehicle
has an air supply chamber (plenum) which replaces
air automatically if pressure is lost. The cells become
self-sealing if punctured. Advance estimates call for
PAT to travel about 50 mph over highways and 10
mph over water, or twice the s{>eed of present am-
phibians. Experiments will get under way at Fort
Eustis, Va., shortly. Chance Vought Corp. has been
awarded a $20,000 Army contract.

Africans to See Repairshop

A try-it-yourself repairshop will feature a V.S.
Dept. of Commerce exhibit to be staged in Novem-
ber at Accra, Ghana. Practical instruction in use of
American tools and techniques will be offered, with
students graded on workmanship. Also on display
will be miniature machine, sheet metal, woodwork-
ing, and heat-treating shops.

Elsewhere on the show-ii-abroad schedule. Ford's
T-Bird is included in a transportation exhibit to be
opened by USIA in Moscow later this month. In Oc-
tober, Commerce will unveil a complete automobile
repair show at the Peruvian Fair at Lima, plus a lire
recapping plant. A similar display will go to New
Delhi, India, in November.

Big Business Foe

A veteran crusader against big business, A. Ever-
ette Maclntyre, now Counsel of the House Small Bus-
iness Committee, will become a member of the Fed-
eral Trade Commission on September 26. Macln-
tyre's nomination was announced months ago by
President Kennedy and the Senate obliged by con-
firming him eight weeks before the vacancy occurs.
Commissioner Maclntyre will replace Robert T. Sc-
crest, a former Republican Congressman. Of course,
Maclntyre is a Democrat. He has made a career of
fighting big business, having served on the FTC sun
before taking refuge on Capitol Hill during the Eis-
enhower administration. Maclntyre is a protege of

[continued on pace 2lJ

MOTOR, September 1961

Mpital Close-Ups

ontinued from page 210

lep. Wright Patman (D., Tex.), perennial Chair-
nan of the House Small Business Committee.

U.S. Orders Blow-by Controls

Devices to reduce crankcase fumes by routing blow-
zy to the intake manifold will be required equip-
aent on all cars purchased by the U.S., starting with
962 models. Uncle Sam's purchasing agency, General
ervices Administration, has also decreed that fed-
rally purchased cars must be fitted with seat-belt an-
hors on both front and rear seats. Factory installa-
ion of anchors is expected to cut the cost of adding
>elts from as high as $20 to as low as $3.50.

Major car makers are planning belt attachments
or front seats only on new models, so cars sold to the
J.S. will require special treatment.

Shorts

U.S. Dept. of Agriculture will issue this fall or
winter results of a survey taken by the Census Bureau
ast May on the "average service life" of cars. Goal is
o produce information to allow households to know
n advance when a car replacement will be needed.
. . American Motors landed a $3,600,000 Army con-
ract for 1,232 "Mighty Mite" trucks, to be used by
he Marine Corps.

THE END. NOW TURN BACK TO PAGE 50

«w'«i«.^w» FlRSTAlD
FOR SLIPPERY
FLOORS!

AUTO-DRI*. i..n

economical prescrlptloft
against accidents.
Your broom brigade easily
spreads this carpel^f-
safety on wJth rake or
broom. . .the thirsty
granules tnstantly soak up
oil, grease, liquids . . . pull
deep deposits out of floor.
Leave AUTO-DRI Ofit or
remove and reuse until
saturated. AUTO-DRI Is
mineral . . . won't burn.
Casts only a fraction
of m cent per sq. ft.
of protection!

Write for
generous

SAmti

■pet E □ f - DftT C I V r S! O ^i

Minerals & Ctiemicats Philipp conPORAnoNi

2W ESSEX TURNPIKE MENU) PARK. NEW JERSEY

NEWSFLASH!

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NIGHTTIME NETWORK TV SHOW

ABC-TV's great new hour-long hos-
pital drama series, "Ben Casey/'
starring Vincent Edwards, will start
selling your customers Wynn's
Friction Proofing products in
October. All the more reason you
should stock up on the fast-selling
Wynn's line now! Check your local
TV listings for the "Ben Casey"
starting date, time and channel in
your area.

AUTO
GLASS

Plus 60% Increase
n Belt Life . . .

Sensational new ContocI
Rubber Roller Ploten
gives longer belt life,
faster, smoother
edging without
chipping. Elecfnc-
ally Controlled
Water Valve auto-
maticolly opens
^^ and shuts with op-
era tr on of motor.

Standard fif thft Glasf Shop Trade—
S«verol Thauiond in Operation

SOMMER & MACA Qiai4, MccJu4fen4^ Cc

AufDmoljvv OvpDftment'
552^ WEST OGDEN AVENUE, CHICAGO 50. ILLINOIS

^OTOR, September 1961

nX'S

Comet Emphasizes Quiet

continued from page 51

plated with tin instead of chrome.
The valve seat for the carburetor
float needle is now made of plastic,
which can envelop small particles
of dirt, preventing flooding caused
when the needle valve is held off
its seat. A single bolt holds the air
cleaner on the carburetor. The fast
idle cam has been altered to pre-
vent excessive engine speed on cold
starts.

Extend Service Periods

The factory-fill coolant is suit-
able for year-around use in temper-
atures as low as 35 deg. below zero
and is said to be effective for 30,-
000 miles or two years. The life of
the fuel-filter element has been ex-
tended from 12,000 to 30,000 miles.
Recommended oil-drain period is
now 6,000 miles. The bypass valve
has been moved from the bottom
to the top of the filter to prevent
circulation of sludge should the
filter become clogged.

"^he starter has been made small-

er and quieter. Generator capacity
has been increased from 25 to 30
amp. A rubber shield over the
commutator end protects it from
dirt and water. Brushes are mount-
ed in a trailing position to reduce
noise.

Manual transmissions incorpo-
rate an interlock in the linkage
which prevents engagement of first
or reverse gears until the clutch is
completely released. The lever has
been lengthened and linkage re-
vised for easier shifting. The throt-
tle valve on the automatic trans-
mission is now controlled by mani-
fold vacuum instead of throttle
linkage. Throttle linkage adjust-
ment, therefore, is eliminated.

Brake drums are honed to re-
duce noise and roughness, partic-
ularly on light applications. Addi-
tional slots in the wheel-bearing
nuts permit finer bearing adjust-
ment. Two-ply tires are standard
on all models.

The sound-deadening package,
first introduced on the S-22, is now
used in all models. Glass fiber hood
insulation, triple-layer floor insula-
tion and factory undercoating com-

MAJOR DATA

Sfotioi
Sedons Wo9oi

Displacement . . 144 cu. in.* 144 cu.

Bore ond stroke 3.50x2.50 in. 3.50i2i

Horsepower 85 ® 4.200 BS @ A

Torque 134 ® 2.000 134 ®

Compression

ratio 8.7:1 8.7:1

Wheelbose . . 1 14 in. 1 09 J if

Over-oil length . 194.8 in. 191.8 ii

Height 54.5 in. 55 in.

^Optional 170 cu. in engine has
3.50 X 2.94 bore and stroke, de-
velops 101 hp at 4,400 rpm and
156 Ib.-ft. of torque ot 2.400

bine with sound deadener in
parts of the unitized body to
out engine, road and wind no

THE END. NOW TURN BACK TO PA

Forms New Unit

A Product Diversification ]
has been created by Lyon I
Products, Inc. Besides investig
new products, the new depart
will make market, sales, produ
and other studies in conne
with these products.

NEW!

completely modern...
accurate!
NIEHOFF ignition
testing equipment

iJi thm way iliix>tt«h . . from' the Jesk. moimn
jrHiif of tbeor dunibi* outer cvbittatto to thsir built- tn aoeuracy.
Thk new NlKito^T kfnitioo tastiog •qutpmaat wna tlovulopttd
Iji tsiiilu! yoQ mnd yiMtr alatiafi m lune-up iMditr. Y<w*U li^#
their onnHMctfTM, eaay^to^reAd diak, limpls oootrolt, eonven-
imi haiwilee. long troobte^free performaoce.

Y<Kij- Bmn Oww w%ih NiEaorrf

Se« Ibe cc^mpktB Utm of NiBOOrr Igmtton Fmiis end Toetinf
B<|ttl|iiociii ai yimr NiB»nFF Jobbar— «r writ# direct li>d«y.

NIEHOFF

AUTOMOTIVK PRODUCTS

C L NIIHOrr I CO. • I92SW. UefifciAvc « CHioci 30Jt»tnots

JS^J4

MOTOR, September

tust System Service Time

ued from page 60

cuts power and overheats the
e. Tools for rounding or ex-
ng pipe ends are available for
ing tailpipe ends to their
lal roundness.

ore checking for leakage or
:tions, run the engine until it
?s normal operating tempera-
Test the manifold heat con-
ilve for proper functioning to
e both sides of a dual system
irrying their proper portion
laust gases.

derate the engine sharply
1 times. High-frequency rat-
>ming from a muffler indicate
or broken baffle plates, while
tr vibration may be caused
ounding of the muffler or
on the frame or body as the
e rocks on its mounts. Whis-
enote leakage.

:h the engine running, watch
loke at all joints. Pay partic-
ittention to the slots in the
T at both inlet and outlet
ctions. Leakage will occur

here if the pipes do not overlap
these slots. For a positive leakage
test, partially restrict the end of the
tailpipe. Rapid build-up of pres-
sure in the system will force smoke
out of the smallest crack or hole.
Exhaust smoke will be easier to de-
tect if you squirt a small quantity
of oil or kerosene into the car-
buretor air intake.

To check for restrictions, hold
your hand close to the exhaust
pipe and move it slowly past the
muffler and tailpipe. If there is a
noticeable drop in temperature at
any one [X)int, look for a restric-
tion there.

Position Correctly

A new muffler or resonator
should be inspected before instal-
lation to determine whether it has
a drain hole. If it does, be sure
the hole is correctly positioned at
the bottom during installation.

Application of muffler-sealing
compound or a non-hardening gas-
ket cement around pipe and muf-
fler ends before joining together
makes installation easier as well as
providing a leakproof joint.

Alignment and clearance of the
exhaust system is particularly criti-
cal on the newer cars with complex
pipe shapes. If any part of the sys-
tem is in direct contact with body
or frame members, the exhaust im-
pulses within the pipe or muffler
cause annoying vibration. On some
systems, ball-shaped joints are used
to permit easier alignment.

One method of aligning newly
installed pipes and mufflers to ob-
tain clearance with other imder-
body components is to start the en-
gine after the various members
have been assembled and brackets
and hangers loosely installed. Final
lightening of clamp bolts and re-
quired adjustment for clearance is
then made with engine running so
that possible points of contact are
more readily seen of heard as the
loose pipes vibrate.

THE END. NOW TURN BACK TO PAGE 61

Can You Name It?

Answer to question on page 161

This was the first Chrysler, a 1924
model.

NEW!

sales merchandising

cabinets! new

ignition assortments!

Ooaai|)t<tfiely tww, funciSonatly d«^^^^^^^^^^Kg oiAtmS!
liAnilw^mi'tv ifyjed lo cofiipliinffni^^HHHffiRaibinet can
be '^Mbjrm iU««mliDe(l ttock c^mtrol aiid am he hung ^tx

wuMi or pi.ic«d on amt^atn l«ii. Service •Itidui a.n i^oi the

f«sU5it tumovvr kimtm •cteei^d In five ymi quu\ m yvMir

mvnttiDeiL

Un* (^

of cAbiMrti. In

buRfficr*.
huOriinft,

Youf BwT OiT Wttb NisHorr
fncnt Hi y^Di

ift n«*^L^ tk«

aaiy*lo 1IM tiiii#*up

!]n< Equip*

NIEHOFF

AUTOM^

Off t CO • rrv^ t;

«»»tOOUCT0

OR, September 1961

^X^

Lincoln Easier to Maintain

continued from page 65

maintain more uniform contact
with the commutator, reduce noise.
All generators are run in before in-
stallation in the car.

The starter-motor drive gear is
positively aligned with the flywheel
ring gear by mounting the motor
on a steel plate, doweled to the fly-
wheel housing. More accurate mesh-
ing of the gears reduces starter
noise.

The hydraulic windshield wiper,
introduced in 1961, has been sim-
plified. The regulator valve is now
located in the motor housing, elim-
inating three hoses and six connec-
tions.

Steadier speedometer readings
and a reduction in noise come from
the use of a new kink-free cable.
The wound core has been enlarged
and now rotates inside a nylon
tube. A steel wire shield, covered
with vinyl, protects the core and
tube. The cable is lubricated for
life.

GET HOT

^VITH

EVERHOT'S

BAKER'S '

DOZEN BONUS DEAL!

Everflex UNIVERSAL Power Steering
Hoees are engineered ao that a single hose
fits several models of cars and trucks. 80
original equipment-type hoees would be
needed to give the same coverage that the
Baker's Doien Assortment provides . .
and would cost you four times as much!

Now you can get into the big power
steering hose replacement market —
with little investment and little apace
— with Everhot's big BONUS DEAL!
In one complete package, you get . . .

12 fast-moving Everflex UNIVERSAL
Power Steering Pressure hoses that
will replace 65 original equipment-
type hoses!

BONUS! 1 additional UNIVERSAL
Hose, which covers 16 popular hoses!

BONUS! 1 Valor Automatic Electric
^^ Can Opener made by Roto-
^k Broil. A $24.96 value!

^ 1 window-size banner telling
motorists that you sell and
service Power Steering Hoses!

You'll get all this at a saving of
$24.90! You'U make $48.56 in profits
when you sell the hoses! Youll enjoy
the bonus of your Automatic Electric
Can Opener!

Don't wait! Call your Everhot Jobber
today for full details, or write to:

EVERHOT PRODUCTS COMPANY fuMP

2001 W. Carroll Av«. • Chicago 12, liilneu

MAJOR DATA

Displocement 430 cu. ki.

Bore and stroke . . .4.30 x 3.70 in.

Horsepower 300 @ 4.100

Torque 465 ® 2.000

Connpression rotio 10:1

Wheelbase 123 in.

Over-all length 213 in.

Height 53.7 in.

A new processing of brake drums
is said to prevent distortion and
consequent noise and erratic brak-
ing. After casting and rough ma-
chining, the drums are annealed for
one hour at 900 deg. to eliminate
any internal stresses. After two
light cuts, the drums are balanced,
then given a final finish cut and
two-directional honing.

Brake-shoe ledges are chrom^
plated to resist wear and prevent
binding of the shoes on the back-
ing plate. Parking-brake conduits
are nylon-lined to reduce friction
and prevent corrosion.

Each wheel hub has a machined
pilot which fits inside a matching
pilot hole in the wheel. This con-
struction assures concentricity of
the wheel on the hub.

Front shock absorbers have been
recalibrated to provide more effec-
tive control of front-end float at
high s{>eed. Piston diameter of the
rear shocks in the sedan has been
increased from 1%^ in. to 1% in.,
matching the size of those in the
convertible. All-weather fluid is
used.

New seals on the steering gear

£Jff

MOTOR, September 1961

and an improved side-cover gasket
lessen the chances of power steer-
ing leakage.

A shroud has been added to the
thermostatically controlled fan
used on air-conditioned cars to im-
prove cooling when driving in
heavy traffic. Torque capacity of
the air-conditioning compressor
clutch has been doubled. Lubrica-
tion of the compressor is more ef-
fective due to a new oil pump.

A fixed air-conditioning outlet
replaces the swing-down type used
in the 1961 model. This change re-
sults in more leg room for the cen-
ter passenger in the front seat. Ad-
justable vanes control the flow of
air to the front-seat occupants and
direct part of it to the ceiling for
cooling of the rear compartment.

Power windows, which are stand-
ard, have stainless steel shafts and
a coating of latex rubber to pre-
vent corrosion. Radio, heater, pow-
er steering, power brakes, automat-
ic transmission and padded dash
also are standard.

THE END. NOW TURN BACK TO PAGE 66

Build Demand

For Better Handling

continued from page 63

misaligned. Caster and camber set-
tings cannot be held within speci-
fied limits if the ball joints are
loose. Nor can it be expected that
the settings w411 mean anything if
the frame is twisted or has been
forced into a diamond shape.

This necessary care extends also
to the preparations for making a
check. Care should be taken to see
that all tires are fully inflated and
in condition and that the car is
level and at the correct height.

Shock absorbers should be work-
ing proj>erly, since the rise and fall
of the wheels when the car is mov-
ing constantly changes the camber.
Uncontrolled movement leads to
excessive tire wear. Wheel runout
also should be checked to be sure
it is within allowable limits— i/^ in.
in most cases but as little as ^^ in.
in others.

Tires and wheels necessarily
should be in balance. Testing
equipment, of course, should be in
top shape.

Some shops consider it good
practice before making adjust-
ments to caster or camber to check

the kingpin or ball-joint inclina-
tion. This is a matter of preference,
because camber and ball-joint in-
clination are interrelated.

No adjustment of inclination is
possible on today's cars. If the rela-
tionship between camber and ball-
joint inclination is found to vary
from the car maker's s{>ecifications,
damage to some part is indicated
and the unit must be replaced.

Should it be found impossible
to adjust the camber to the speci-
fied setting, but the inclination is
correct, the repairman can be sure

the steering knuckle is bent. If
both camber and inclination vary
from specifications by about the
same amount, one of the control
arms is bent. Bent parts in the
front-end and steering systems
should always be replaced.

Shock absorbers likewise must be
replaced if the check previously
mentioned shows them to be de-
fective. No amount of work on the
steering gear or geometry will im-
prove handling if the shocks let
the wheels bounce all over the

[CONTINUED ON PAGE 218

sSb/) fhrcf SiarHng ancfSfaf/ing wHh

SIHUflRT-UIRRnER
ElECnilC FUEL PUMPS

Now you can use the weather for your
profit. Help your customers avoid hard
cold weather starting . . . hot weather
vapor-lock stalls. Recommend and in-
stall a Stewart -Warner Electric Fuel
Pump. Prevents surging and flooding,
assures a constant flow iA fuel under
all temperature conditions.

Choose the model that fits the pur-
pose best. The high capacity 240-A
delivers up to 60 gallons per hour with

pressures adjustable up to 8 p.s.i. A
built-in filter eliminates the need for
any other filtei^ in the system.

The popular 220 is ideal for use
where 20 gallons per hour is the maxi-
mum delivery requirement and pres-
sure requirements are not critical.
Efficient, dependable, trouble-free.
Stewart -Earner Electric Fuel Pumps
are available for 6 and 12 volt systems
for all gasoline engines.

1
(^■L Contact your supplier for additional information.

"' ^^i _

STEUimiT-IUIIIinEI

CORPPRATION

3ipt. X-91a 1840 Diversey Parkway, Chicago 14, III.

MOTOR, September 196r

nATV

Build Demand

For Better Handling

continued from page 217

road. Poor handling, customers
must be told, can frequently lead
to accidents.

Steering gear checks, at least of
the linkage, are relatively simple.
Wheel bearings ought to be
checked for looseness, and adjusted
if necessary.

A defective wheel bearing can
be checked quickly, without remov-

ing the wheel, by using a torque
wrench. Tighten the bearing-ad-
justment nut to 30 Ib.-ft. while ro-
tating the wheel. Then back off
the nut and retorque it to 5 Ib.-ft.
on ball bearings or 7 Ib.-ft. on ta-
pered roller bearings. Maintain
this torque and rotate the wheel. If
torque reading oscillates when the
wheel is rotated, the bearing or
bearing cap is defective.

Also to be checked for looseness
are the steering linkage ball studs,
steering arms, tie rods and drag
link. Check the pitman shaft to

ARMSTRONG

Quality Tools for Industry

New ARMSTRONG General Catalog #700.
showing the complete ARMSTRONG Lme. has
been rdeased. Inis catalog lists approziznately
530 toola that have not been indudea in previous
ARMSTRONG Catalogs.

Additions have been made in the following
categories:

Tool Holdoro
Sof-Up-antf
Tool BHs

-Hold-Down Toolo

Get your free ARMSTRONG Catalog No. 700
sbowmg these important additions, as well as
the t hous ands of other tools included in the
ARMSTRONG Line. The catalog is a necessity
for anyone who uses or buys nand tools or
shop tools . Write direct, or i^ne your local
ARMSTRONG Distributor (who has a supplv of
new catalogs on hand). If you do not k now w hich
distributor in your area carries the ARMSTRONG
line, we will be glad to supply this infonnation
upon request

ARMSTRONG BROS. TOOL CO. '^.««n^TLmo» '

make sure the lash is not excesive
and that the pitman arm is not
loose on the shaft.

Be sure the steering wheel is oot
loose on its shaft and that the worm
bearings are in proper adjustment

It is important in making any
adjustment to the steering gear that
there is no load on it. If any part is
under stress, adjustment cannot be
accurate.

If steering and front-end are
carefully checked for wear, loose-
ness, damage or maladjustment
and the indicated adjustments or
replacements made, the customer's
car should be able to see him
through weeks of reasonably tough
going. This does not mean he can-
not be sold front-end work again
before spring because many unfore-
seen hap{>enings can throw the
front end out of kilter.

A careful check does mean,
though, that the shop has tried its
best to protect the customer against
failure. A surprising number of
customen appreciate the thought-
fulness.

THE END. NOW TURN BACK TO PACE 64

How Would YOU Fix It?

Answer to problem on page 84

► The repairman knew that a
possible cause of poor high-speed
performance is a restricted exhaust
He also knew that on this car the
exhaust pipe is of laminated con-
struction, with a small pipe pressed
inside a larger pipe. The outer unit
had a normal appearance but
when the inner pipe was cheded,
a restriction was found.

The check for a restriction in the
smaller pipe was made by rollings
1 in. ball through it. When the re-
striction had been eliminated, nor-
mal performance was restored

S/S

Seat Belt Council
Elects Pulley

The newly formed American Seal
Belt Council, meeting recently ai
Las Vegas, Nev., adopted formal
bylaws, a basic budget for admin-
istrative and operating expenses,
and elected officers. C. H. Pulley,
president of Irving Air Chute COm
was elected president.

Other officers are Russell J. Neff,
first vice president and R. C
Brown, second vice president.

MOTOR, September 1961

It takes real hea^^^ibe a wjnner--and BALDWIN has the heart. Pull one apart

and see for yo^jKE . : compare the BALDWIN line with any others at any price.

BALDWII^^pgrs are best , . highest quality materials, best performance.

Automate wound cotton, Mierolite pleated plaatic impregnated paper, Vac-Cel diesel media.

GUJ

«TEED TO KEEP OIL VISIBLV AND CHEMICALLY CLEAN !

r* FUEL • AIR

^BALDWIN offers the jjerfect combination , . . A QUALITY LINE, priced

'competitively, which means MORE PROFIT FOR YOU.
You can sell the Baldwin line with confidence.

Every filter element is fully guaranteed to exceed original equipment specifications
BY FAH. You can sell every customer . , . oil, air, fuel filters for all U,S. and
imported cars, trucks, tractors ,., means no dual inventory. Over 375 numbers
available from your distributor,

JALDWIN FILTERS keep oil REALLY CLEAN— build customer confidence
?^|or you.

Contact your BALDWIN distributor. Let him explain ttie famous BALDWIN

line and sales program. Or write for instant application and %t^C^^

cross reference chart with name of distributor in your area. --^^^^^^f^^S?

J A BALOWIN%«u,freiuH^ ^.

•i^ASIfl

Kearney, Nebraska

Producers of the World's Fmest Filters Since 1936

TOR, September 1961

I.V^

•%'.sss.

BATTERY CHARSERS

wHh

ALTERNATOR PROHCTION

Here's a complete line of
chargers with automatic,
built-in alternator protec-
tion. New, safe, they pro-
vide complete protection
against damage to wiring
harness, alternator and
diodes. Exclusive Fox
transistorized circuit as-
sures that charger always
operates, when properly
connected. Even when
battery is flaV protection
is never switched off
nor are additional bat*
teri^s needed.

FOX PRODUCTS COMPANY

4752 N. 18th Street
Philadelphia 41, Pa.

Convert your present charger
with a Sofefrofifc^

ALHRNATOR PROTiaOR

Mod«l 120— «nounts on most
chargers. Easily connected.
Signol light indicates trouble.

lOUIPMENT
LING ANO
G lATTIRIIS

Dual Headlights for Singer

Dual headlights and de luxe trim distinguish this new Singer Vogue.
Displacement is up to 97.1 cu. in. Power is now 66 hp at 4,800 rpm

Heater Service
A Fall Natural

continued from page 61

knob on dash to within 1/16 to i/^
in. of its lowest position, then
tighten cable. Should hot air still
come from outlets, water valve is
leaking and should be replaced.

A more positive check of the
valve is to put the control in the
"Off'* position, remove the radiator
pressure cap and disconnect the
outlet hose from the heater core. If
no water comes from the heater
outlet when the engine is started,
the valve is sealing properly.

When the control is set correctly
in the "Off" position, check heater
operation throughout the rest of
the range. As the control is moved
toward the highest setting, the air
coming from the outlets should get
progressively hotter. If it does not,
check the temperature of the heat-
er outlet hose with your hand. If it
is cool, either the heater core is
clogged or the water temperature
control valve is defective. Remove
the valve and flush the core. If wa-
ter flows freely through it, the trou-
ble is in the valve. If not, the core
is clogged.

Some cars are equipped with a
shut-off valve at the engine. Be
sure this valve is open when testing
the heating system.

Several late-model Ford products
use heaters in which temperature
is regulated by varying the propor-
tion of hot and cold air entering a
blending chamber. A damper di-
rects a portion of the air through
the heater core, the amount de-
{>ending upon the setting of the

J^^^

control knob. While this heater
differs in operation from those em-
ploying a water valve, the tempera-
ture-control cable is adjusted in the
same manner.

Even when blowers operate
properly and water in the heater
gets hot enough, output may siilJ
be insufficient to provide a com-
fortable temperature in cold
weather. In this case, inspect the
dampers to be sure they are in the
proper position when the dash
control is turned to "Heat." The
usual method of adjustment is to
loosen the cable at the damper
crank, place the damf>er and die
dash control in the proper posi-
tions and tighten the cable. Be sure
that ventilation dampers are ad-
justed to close completely when the
control is in the closed position.

When Damper Fails

In some heating systems, damp
ers are operated by vacuum servos.
If a damper fails to work, discon-
nect the vacuum line at the seno,
turn the dash control to the proper
position and put your finger over
the end of the hose. If you do not
feel a vacuum, check the line bad
to its source to find out if it is
pinched or torn. Also check for
vacuum at the control valve end
Dirt inside the valve could cause
clogging of outlet. Operate damp
ers by hand to check for binding.

After you have checked out the
heater and made any necessary ad-
justments or repairs, try the dc^
froster. Since the blower has al-
ready been tested, insufficient air
flow at the defroster outlets is due
to inoperative or improperly ad*
iusted dampers, disconnected or

MOTOR, September 1961

leaking defroster hoses, or obstruc-
tions in the outlets. Check and ad-
just the defroster damper in the
same manner as the heater damp-
ers. Be sure the hoses are tightly
fastened and aligned with outlets.

Some Corvairs and Chrysler
Corp. cars of recent years are
equipped with gasoline heaters.
Check the operation of these units
in all blower speeds and through-
out the temperature range. Re-
member that these heaters have
two blowers, one of which circu-
lates the air in the passenger com-
partment, while the other supplies
air to the combustion chamber.
Both should start immediately
when the heater is turned on. If
black smoke and the odor of raw
gasoline come from the heater ex-
haust pipe, check the speed of the
combustion blower. Corvair speci-
fies a blower speed of 2,700 rpm.

If the heater fails to ignite, the
most likely cause is the ignition
system. For a quick test of coil,
condenser and breaker points, con-
nect a high-tension lead from the
coil to a spark plug gapped at .085
in. With the plug grounded, turn

on the ignition switch and heater,
but do not start the engine. You
should get a hot spark at the plug.
The breaker points are attached
to the combustion blower rotor,
which must be removed for servic-
ing points or condenser.

Cause of Trouble

A fouled spark plug can cause a
popping noise when the heater ig-
nites or, in extreme cases, it can
cause ignition failure. To remove
carbon fouling without taking out
the plug, hold the high-tension
lead of the coil about l^ in. from
its terminal, set heat control at its
highest position and start the heat-
er. Inserting this resistance gap in
the circuit results in a higher build-
up of voltage, burning the carbon
bridge from between the electrodes.

When the ignition system checks
out but the heater still fails to ig-
nite, inspect the fuel solenoid and
valve and check flow of fuel to the
heater. All switches and relays in
the heater circuit can be checked in
the usual manner with a test light
in the event unit fails to operate.

THE END. NOW TURN BACK TO PAGE 62

More Groups Join IGOA

Evansville, Ind., with 46 shops,
has joined the Independent Ga-
rage Owners of America.

New Bedford, Mass., Garage
Owners, numbering 45, have formed
the IGO of New Bedford, with
Roger Goyette as president. This
replaces a former unit in New Bed-
ford. A second Massachusetts unit
has been formed at Fitchburg.
Ralph Courtemanche is president.

A unit has been formed in Man-
chester, N. H., with 20 garage own-
ers as members.

A quarterly conference of the
executive board will be held at
Davenport, la., Oct 6-8, at the time
of the Iowa IGO convention.

Ralph James, executive secretary,
will make a four-week tour of
Southern and New England states
this month.

IGO-Iowa to Meet

The third annual state conven-
tion of Independent Garage Own-
ers-Iowa will be held in Davenport
from Oct. 6-8. Arrangements are be-
ing made to line up speakers.

VIXEN MILLED CURVED -TOOTH

MOte CAt iODY SUtfACES get their fiiuahinff touches from Heller Vixen
PUe» than any other brand. That's because their exclusive undercut teeth
reniove metal faster while the forward curve » deep gfulleta atid wide pitch
keep teeth clear for smooth, scratch free finishes.

ASIC YOUi HiUEft OISTUBUTOK to demonstrate VIXEN File superiority.
He'll also show you the Heller Hack Saws» American Pattern Files and Auto-
motive Hammers preferred by top body repair shops from coast to cfwst.
Why not "holler for Heller" today?

tSWm * . 44

HiLLER TOOL CO*

Our 125th year , 1836-1961

America's Oid«ot Fll« Manufaetur«r
NIWGOMBIiSTOWIi, OHIO

Suboidlary of Simonda Saw mud St#«l Co»

•roacfc Office* and Worefcetf<e<: Union, N. i. • Defre/f • Cfc/coge • Sfcreveperf • io« Angnlm • ferffoad^ Orea««^
MOTOR, September 1961 ^^'^'^

make Tire Repairing PROFITABLE
with Modern SffAamn Equipment

NEW ... Air Power BEAD EXPANDER
FAST...POSITIVE...SAFE

Pow«rful air qflind«r pulls

strong. on« pl«c« Nylon b«lt

fight to compr«ss tir« all

th« way around and seat

beads quickly. Ad{usts to

ony tire from passenger to

off-fhe-rood by pulling belt

snug and locking with oir-

craft type safety buckle. Air

opplies with regulor air

chuck. Light weight, easily portable. BISHMAN

#943 AIR POWER Bead Expander.

TUBELESS TIRE VULCANIZER

Provides correct pressure and heat to moke per-
manent, safe repairs on tread, shoulder or side-
wall. Heavy Duty thermostatically controlled heat-
ing element vulcanizes all the woy through.
BISHMAN #930 Tubeless Tire Vulcanizer.

GIANT BEAD BREAKER

Adfystable

Potented 'Rolling Action' of wide
circle shoe breoks tightest beods on
wheels ir through 16" with less effort'
than old types. Rugged steel construc-
tion, easily portable. BISHMAN #918
Giant Bead Breaker.

Bailt by BifhmoM— Leoderi linco 1926.

Sold by Ieadiii9 AHtemetiv« Eqaipmeat Diftribaterf.

l^^Jd

^iSniti€Ui MFG. CO., RT. 2, OSSEO, MINN.

NEW

. . . and a great
performer too!

AUTDMATIC CLEANMASTER

ONE OF f Kletrfto AUTOMATICS; - speciaiiztd
tqulpmtnt ftr tvtry P«rts dtaning Jtk! Cleans
likt "60*'! Fatter! SAFER! Easier.

o JET **60'* pentad j

cirailates selvent
Jet Actlee

' pentad pmr|i
a fallen per secend!

• He air cennectlen rewired
' it!

• 3 deaning actiens in 2 cleantag areas!
Centinuevs 2-way filtratien!

^.rCARBUSOL

Cleans carburetors, transmission
parts, carbonized parts . . .
easier, faster!

Sold thru the
Jobber

'OHU^ i

Hi-T DE6REAS0L
A safe, NON-TOXIC, rapid cleaning,
quick-drying fluid used cold. Re-
moves grease, oil, sludge, dirt
from parts!

Write for
literature

ieA-- COMPANY
Division of Practical Mfg. Co

222

Pontiac Adds Grand Prix

continued from page 67

by the exhaust and new transfer fins to increase heat-
ing eflSciency, providing for faster warm-ups and fuel
economy on cold starts.

The two-barrel carburetor on the basic V-8 with
Hydra-Matic has been recalibrated to cut fuel loss
during warm-up and four-barrel carburetors have
been redesigned to give better control of the fuel flow.

New engine mounts are said to reduce vibration.
New throttle linkage, utilizing a cross shaft, is de-
signed to prevent engine movement from affecting
the throttle position.

Tapered, roller-type front wheel bearings, previ-
ously available only on police cars and heavy-duty
applications, have been made standard on all models
to give greater shock resistance and improve thrust
load capacity of the front suspension. Rubber sus-
pension cotrol-arm bushings in both front and rear
systems have more cushioning capacity to isolate
shock and noise created by rough roads.

Changes Simplify Service

The new model incorporates a number of changes
aimed at reducing maintenance cost and simplifying
service. The chassis lubrication period has been ex-
tended from 2,000 miles or two months to 35,000
miles under favorable operating conditions. Drain-
age of crankcase oil is no longer needed at the first
1,000 miles; regular changes are recommended every
4,000 miles. As in Tempest, the distributor has a
built-in reservoir and wick oiling system to provide
permanent lubrication

Service on power brakes has been simplified by re-
designing the power cylinder with a vacuum resene
chamber within the unit and an integral check valve.
Only one vacuum hose is used and the external re-
serve tank has been eliminated, reducing the chance
of leakage. A drain passage with a filtered vent iso-
lates the vacuum and hydraulic systems.

On the styling side, Pontiac has a new roof line,
change in front profile, new grille and redesigned
rear.

MAJOR DATA

Stor Chief

Goto lino Bomieville Groiid Prii

Displacement 389 cu. in. 389 cu. in. 389 cu. in.

Bore and sfrolte .4.06 x 3.75 in. 4.06 x 3.75 in. 4.06 i 3.75 i«-

Horsepower 215 ® 3600« 235 ® 3600f 303 @ 4500

Torque 390 ® 2000 402 @ 2000 425 @ 2800

Compression ratio .8.6:1 8.6:1 10.25:1

Wheelbase 120 in.* 123 in. 120 in.

Over-oil length! .21 1.6 in.f 218.6 in. 211.6 in.

Height^ 54.5 in. 54.5 in. 54.5 in.

•With Hydra-Matic Star Chief has 283 hp. Catalino 267 hp. ^

2-barrel carburetors and 10.25:1 compression
)f303 hp with 4-barrel carburetor and 10.25:1 compression ra*io
♦Star Chief 123 in.
fStar Chief 218.6 in.
tAll wagons 2 1 1 .4 in.
^Two-door hardtops; all wagons 56.9 in.

THE END. NOW TURN BACK TO PAGE 68

MOTOR, September 1961

and they do...
year afwryear!

Why do Airtex Water Pumps outlast all others? The
answer Is Nylon! Only Airtex incorporates Nylon in the
manufacture of the bearing assembly (note illustration
above) . . . furnishes an all Nylon ball retainer. Result:
No squeaky, squealing pumps . . . Airtex pumps are
noiseless; Lubrication? Nylon requires none! Efficiency?
The longer Airtex pumps run the more efficient the
bearing becomes— again thanks to the Nylon retainer.

Cornino Ware percolator. ■M-Wi 1 they'll give you pumping performance unmatched
It's yours free with the , ; I I y«" ■"«'' ye"""-
Airtex AW62-6 Pacli. 1 . M ' ^^

Al RTEX

rOMOTIVE DIVISION • AIRTEX PRODUCTS • FAIRFIELD, ILL. • WATER PU^APS. ^V^^^VVk\N?^

eptember 1961

'T'L'S

Do the Whole Brake Job

continued from page 49

or worse and fl|iid that does not
meet SAE heavy-duty specifica-
tions. Such tactics are perilous both
to the car on which the cheap parts
are installed and to good customer
relations. In several states, heavy-
duty fluid is required by law.

Even when quality material is
bought and installed by the shop,
it is not enough to turn in the old
shoes for a set of relined ones. The

condition of the whole brake lay-
out on each wheel must be inspect-
ed closely. It goes without saying
that the shoe must conform to the
drum, with only the center touch-
ing the drum initially. The ex-
change shoe should be free of
warping or distortion.

Not enough attention is paid to
the backing plate in many shops.
Anything amiss here can lead to
noisy operation or erratic braking.
Any accumulated dirt should be
blown off the mechanism and the
plate inspected for possible groov-

Griico

ENGINEERS AND MANUFACTURERS

GRAY COMPANY, INC.

967 Graco Square
Minneapolis 13, Minnesota

L...

SEE PHONE BOOK YELLOW PAGES ^'LUBRICATING EQUIPMENT"
OR PHONE YOUR NEAREST FACTORY BRANCH

DETROIT ' ATLANTA CHICAGO

TRinity 3-6900 TRinity 6-6374 /AAdison 6-7048

PHILADELPHIA HOUSTON SAN FRANCISCO

BAIdwin 6-3031. . WAInut 6-1781 MArket 1-5941

NEW YORK
RAvenswood 1-8585

ing, due to insufficient lubrication.
Grooves, as experienced mechan-
ics know, will not let the shoes re-
tract after application.

The backing plate, for a depend-
able job, should be torqued to over-
come possible looseness. On Chrys-
ler-built cars, any loose anchors
should be peened to tighten them
and the platforms on the backing
plate should be checked for uni-
form height. Variation in height
should be limited to .010 in.

Sometimes the old shoes, or even
an occasional exchange unit, will
have nicks or burrs on the edge. If
these are on the backing-plate side,
they will cause the shoe to stick. Ii
is a simple matter to remove them
with a stone.

More Than Leaks

Too few shops inspect wheel cyl-
inders closely enough. If they are
not leaking, they are assumed to
be in good working order. It should
be remembered that, as lining
wears, the travel of the pistons
shifts from one point to another
progressively in the cylinders. The
area over which i le pistons have
not traveled in recent miles often
corrodes or etches. Unless the cyl-
inder bore is honed to remove this,
a leak can develop when relined
shoes are installed.

On older cars, the cu[>s may be
expanded enough to cause drag at
one or more wheels. Rubber hose
deteriorates with age and should
always be examined carefully to
make sure it is still serviceable.

All lines ought to be checked to
detect possible kinking, which
would restrict the free flow of flu-
id. Hold-down springs must be
checked to be certain they retain
sufficient life.

Drums have been the subject of

Front- Wheel Drive Renault

j^^4

Renault 4L, which replaces
small 4CV. The front-mounted
26.5 hp powerplant propels
car through the front wheels

MOTOR, September 1961

a good deal of discussion in recent
years and probably are checked
more often today than in years
gone by. This is effort well spent
because the condition of the drums
has become increasingly important.

Detection Easy

Scoring of drums, of course, can
readily be detected. Turning is the
remedy but only if the cut that has
to be taken to remove the scoring
does not increase the inside diam-
eter to more than .060 in. over the
ori