Full text of "Motor"
This is a digital copy of a book that was preserved for generations on library shelves before it was carefully scanned by Google as part of a project
to make the world's books discoverable online.
It has survived long enough for the copyright to expire and the book to enter the public domain. A public domain book is one that was never subject
to copyright or whose legal copyright term has expired. Whether a book is in the public domain may vary country to country. Public domain books
are our gateways to the past, representing a wealth of history, culture and knowledge that's often difficult to discover.
Marks, notations and other marginalia present in the original volume will appear in this file - a reminder of this book's long journey from the
publisher to a library and finally to you.
Usage guidelines
Google is proud to partner with libraries to digitize public domain materials and make them widely accessible. Public domain books belong to the
public and we are merely their custodians. Nevertheless, this work is expensive, so in order to keep providing this resource, we have taken steps to
prevent abuse by commercial parties, including placing technical restrictions on automated querying.
We also ask that you:
+ Make non-commercial use of the files We designed Google Book Search for use by individuals, and we request that you use these files for
personal, non-commercial purposes.
+ Refrain from automated querying Do not send automated queries of any sort to Google's system: If you are conducting research on machine
translation, optical character recognition or other areas where access to a large amount of text is helpful, please contact us. We encourage the
use of public domain materials for these purposes and may be able to help.
+ Maintain attribution The Google "watermark" you see on each file is essential for informing people about this project and helping them find
additional materials through Google Book Search. Please do not remove it.
+ Keep it legal Whatever your use, remember that you are responsible for ensuring that what you are doing is legal. Do not assume that just
because we believe a book is in the public domain for users in the United States, that the work is also in the public domain for users in other
countries. Whether a book is still in copyright varies from country to country, and we can't offer guidance on whether any specific use of
any specific book is allowed. Please do not assume that a book's appearance in Google Book Search means it can be used in any manner
anywhere in the world. Copyright infringement liability can be quite severe.
About Google Book Search
Google's mission is to organize the world's information and to make it universally accessible and useful. Google Book Search helps readers
discover the world's books while helping authors and publishers reach new audiences. You can search through the full text of this book on the web
at |http : //books . google . com/
y^ m PROPERTY O^ j^
JBwfs,
«8«7
A R T E S SCIENTIA VERITAS
Variable-Speed Fan Service P<ig^ 5S Find Good Service Managers Pi
Seek Fade-Free Brakes P^g^ 44 Boost Summer TBA S^W&
Green News Section Page 33 • Index I*«L^e 1
Tests show that a genuine Perfect Circle **98" oil ring
retains almost twice as much tension as a leading com-
petitive oil ring when both are subjected to an equal
amount of face wear.
That's chiefly due to the wider free gap in PC's chrome
rails. Since the ring must be compressed a greater distance
when it is installed, there is proportionately less loss of
tension as face wear occurs. The result: good oil control
over a longer period.
^ ^s uniformly -applied tension is one of many reasons
ig engine and vehicle manufacturers, fleet oper-
^rivers and mechanics the world over prefer
Perfect Circle piston rings.
atrol that lasts longer, always install genuine
\ee — the rings the "pros" prefer.
THE DOCTOR
OF MOTORS
Skilled mechanics
the world over
prefer and
install
Perfect Circle
piston rings
RINGS • POWER SERVICE PRODUCTS
USE THE FULL PERMATEX LINE
You won't see these products
in a supermarket because
only you sell Permatex
Chemical Products.
f^^^^ .••MAOeTk»yt^^^TH^of&BSi€H4At^!
COMPANY, INC.
300 Broadway, Huntington Station, L I., New York
Factories: Brooklyn 35, N. Y. • Kansas City 15, Kansas
MOTOR, July 1%1
JULY 1961
Volume 116
Number 1
MOTOR
®
250 West 55th Street
New York 19, N. Y., U.S.A.
PLaza 7-5020
EDWARD FORD RICHARD £. DEEMS CLIFFORD S. BAIL]EY
£dicor Prcndent'Magaiiocf DiTiiioD Publisher " v
ROBERT LUND Dettoic Editor PETER SILVERI Managmg Editor WALTER O. ROEHLER Engineering Editor
WILUAm J. MORELAND Technical Editor THOMAS V. GLOVER Scrrice Editor
BERT MILLS Washington Editor HENRY J. LEE Art Editor
Published by Hearst Corp.. RICHARD E. BERLIN, President
COVER Painted by Ben Eisenstat
GREEN SECTION Late News as MOTOR Goes to Press
33
EDITORIAL Dealers to Spare? 37
SERVICE Safe Plug Service on Aluminum Heads 40
Cures for Push-Button Drive Troubles 42
Tune-Ups Open Sales Door 47
Make Summer a TBA Bonanza! 48
Put Spring Back in Leaf Springs 53
Quick Front End and Cowl Repair 54
Trucks Pay Shop Extra 56
Speedier Variable-Speed Fan Service 58
Factory Service Slants 64
Fix It 79
MANAGEMENT Where to Find Good Service Managers 38
How to Rate No. 1 with Car Buyers 50
Cap Says "It Pays to Please Patrons" 52
Ads Sell Salesmen to Car Buyers 57
DESIGN DEVELOPMENTS Engineers Nearer Jade-Free Brakes 44
DEPARTMENTS
What Detroit Is Thinking. . 41
Cartoons 46
Capital Close-Ups 49
As Engineers See It 57
How's Business? 60
What Caused This? 66
How Would You Fix It? . . 84
Can You Name It? 156
Is It Legal? 88
News for Jobbers 90
Sales Specifications 100
Things to Come 108
New Products 113
U.S. Vehicle Sales 140
Imported Vehicle Sales 141
INDEX OF ADVERTISEMENTS
172
ADVERTISING REPRESENTATIVES
K. L. Geelhood, Advertising Manager
J. E. Gilbert W. H. Robey Richard S. Dalev Wayne D. Mayfield
G. P. Drake Ray C. Moore 803-4 New Center Bldg. 1836 Euclid Ave.
250 West 55th St. 11 N. Wacker Dr. Detroit 2, Mich. Cleveland 15. Ohio
New York 19. N. Y. Chicago 6. HI. TRinity 1-2230 Superior 1-1177
PLaza 7-5020 FRankUn 2-0640
James C. Galloway and Co.
6535 Wilshire Blvd.
Los Angeles 48, Cal.
OLive 3-3223
MOTOR
MOTOR is published monfhiy by th« HEARST CORPORATION. 250 W«$t 55th St.. N«w York \9, N. Y.. U.S.A. Richard E.
B«rlin. PrMidtnt; G«org« H«aret. Vic« PtMidtnt; Richard E. D««fns, Executive Vic« Pr«sid«nt of Magazine; Fr«d L«wis, Vic«
Pr«$id«nt and G«n«ral Manager of MagazinM- Robert F. MacLtod, Vic« Prcsidtnt for Adv«rti$lng: John R. MilUr, Vic« Pr«$l-
d«nt for Circulation; ClifFord S. Bail«y. Vic« Pr«sid«nt for MOTOR; G. O. Markuson. Vice Pr«tid«nt and Tr«aMr«r- R. F.
McCauUy. S«cr«tary. © \H\ by th« H«arst Corporation, all rights r«s«rv«d. CabU address DICREDEEMS NEW VORK.
S«cond-class postage paid at N«w York. N.Y., and at additional mailing officM. Printed in U. S. A. Pric« p«r copy, SO c«nts;
subscriptions, payabi* in advanc*. %4 for on« year; $7 for two y«ars; Canada. $5 for on« y«ar; foreign countries, $7 for on«
y«ar. For change of address, give old address as well as new, with postal zone number if any. and allow five weeks for change
to become effective. Unsolicited manuscripts and illustrations cannot be returned unless accompanied by full return postoge.
NOTICE TO POSTMASTER:
Please send notifications regarding undeliverable magozines to MOTOR. 250 West 55th St.. New York 19, N. Y.
MOTOR, July 1961
MOTOR
AS I I'J II J II J I GOES TO PRESS
Last-Minute News . . What It Means . . What's Ahead
Dealers Face Three When June sales fell off disappointing-
Months of Red liig " ly, car dealers were shocked into the
realization that their last chance to
make a profit until October had eluded them« Although the
rest of the year may show a profit over-all, July, August
and September look like certain losers to most retailers •
The outlook is so bleak that scores of dealers are getting
out rather than face the discouragements* Bankruptcies may
not be increasing but voluntary dropouts enqphatically are*
Production Cutback With the 1961 model run almost at an
Is Due This ^nTET end, car output will begin to slow down
this month* Only a few more Ford and
Chevrolet products remain to be built in August* After that
production of 1961 *s will be shut off* July schedules call
for l|.65fOOO units, a sharp cutback from the 561,000 cars as-
sembled in June, the highest monthly run so far this year*
Optimism Not Based Though Detroit still talks in terms of
On Past Experience a good market between now and new-model
time, history is against optimism* Only
once in tiie last decade have third quarter sales been close
to the second quarter* June business failed to match Hay, a
development factory sales chiefs were unable to ej^lain*
They were confident May^s upsurge would carry into June but
the trend ttirned down* Dealers delivered an estimated 500, «
000 domestic cars in June, a decline of 30,000 from May*
Dealer Car Stocks Detroit forecasters did better at call-
On way Up Again' ing the turn on inventories than they
did on sales* As reported in MOTOR last
month, industry quarters predicted a rise in June and stocks
shot up, ending a three-month down trend* Padded by the ad-
dition of 25 f 000 cars in June, dealers entered July with a
stock of 963,000 cars* Although this is about 75fOOO cars
below June I960, dealers have their work cut out if they are
to escape a heavy carry-over of obsolete 1961 models*
Used Car Sales in Jtine used car business was the best of
J'une Year's Best the year* Most dealers are moving their
trades not in the recommended 30 days
but within three weeks* Ford and General Motors dealers are
down to a 20- to 25-day supply of secondhand cars*
MOTOR, July 1961 '^
Labor Talks Begin
On Frleadly Note^
A cordial atmosphere on both
sides marked the opening of
contract negotiations between
car makers and the United Auto
Workers union • Although outlook
is for a harsh contest before a
new contract is hammered out,
industry observers could not
recall a time when labor*man-
agement talks kicked off on
such a friendly note* Principal
source of difference is expect*
ed to center on the union *s de-
mand for salaries for produc-
tion workers, who h&ve always
been paid on an hourly basis*
Factories Too Busy
For Dealer Plaints
Warning to dealers : This is
not an auspicious time to hit
factories for favors, especial-
ly with requests requiring ap-
proval of top policy makers •
Aside from the usual incubation
problems with new models, in-
dustry chiefs are huddled over
their strategy for contract ne-
gotiations with the United Auto
Workers • Dealers would do bet-
ter to save their complaints
until after new models and la-
bor talks are out of the way«
New ll5-in> Ford
To Resemble Comet
The "in-between" .Ford, a car
with a wheelbase of 115 i^o,
that will be priced between the
standard Ford and Falcon, is
said to reveal a close resem-
blance to this year*s Comet,
although the identification is
not as strong as in the case of
the current Valiant and Lancer •
Company thinking la that this
car might become the bread-and-
butter model for Ford retailers^
Don >t Quote 1961 Prices
On 19b2* 81 Dealers Tol3
Dealers accepting orders for
1962 models before factories
post prices, a widespread prac-
tice last year, are being warn-
ed against using 1961 tags in
quoting to customers* New mod«
els will bring numerous price
changes, up and down, as manu«
facturers adopt new marketing
strategies • The price should be
left open until dealers have
the new lists in hand«
Oldsmo bile to Have
Field to Itself
Dealers holding the Oldsmo-
bile franchise may wind up with
the most exclusive market in
the industry, a field entirely
to themselves with only token
conqpetition. The division has
not had any serious opposition
from Ford and Chrysler since
last year when both Mercury and
Dodge dropped to a lower-price
notch and De Soto bowed out«
Word now is that Buick, long a
rival of Olds, will go the Pon-
tiac route in 1962.
1962 Buick Special
To Sell for Les?
Buick dealers who carry 1961
Specials into the next model
year could find their merchan-
dise seriously behind time on
price • The 1962 model will not
make the current car obsolete
as to style, but the next ver-
sion of the Special may sell
for #100 to |200 less than the
present car« Extent of the cut
will depend on how much money
conqpany can save by using ita
new cast-iron V-6 as the stand*
ard plant in place of the now
standard aluminum block V-8«
Second Half Rise
In Output Foreseen
Second half output will sur-
pass the first half total by
100,000 cars, T« J. Obal, sen-
ior Ford Motor Co« economist,
told the n« S* Chamber of Com-
merce recently • This would be
the first time since 1950 that
the second half has topped the
preceding six months • He alao
34
MOTOR, July I96I
foretold a ^#500, 000 car year
for 1961 and aaid that dealer
stoeka would shrink to 650,000
units by Sept« 1«
Others to Follow QM
6n Demonstrator Rebates
Other car factories are seen
following (Af*s lead in extend-*
ing the ^ per cent rebate on
old«niodel holdovers to include
demonstrators; may move even
before this reaches readers*
Development is not looked upon
with favor by some firms hard--
pressed to show a profitf but
dissenters feel they have no
choice except to follow 0M«
Big 3 to Show New
Lines in September
Ail Big 3 lines save one will
be introduced in September* The
single exception is an addition
to Lincoln-Mercury ranks which
will not be out until November*
American Motors is not expected
to announce its wares before
first week of October •
Factories to Lift
Ban on Racing
Detroit •s hot-rod set, mem-
bers of whom prefer the milder
tag of "high performance enthu-
siast," foresee the final col«
lapse of the ban on car conqpany
participation in racing and em-
phasis on horsepower by next
summer* Formal lifting of the
ban will be an enqpty gesture
for many firms , who have long
engaged in "high performance
events" in various ways*
Dealers to Get First
19b2's Late In August
With the exception of a few
Ford and Chevrolet plants, in-
dustry will end 1961 model out-
put this month* But new models
won*t move in volume imtil next
month due to time needed to in-
stall production equipment and
make line changes • Dealers
should begin receiving initial
shipments of new models about
third week of August*
Dualing of Makes
To Be Discouraged
Detroit will seek to discour-
age dealers from further dual*
ing of brands in the new model
year, although retailers who
are already handling a mix of
makes are safe enough* Except
in the rare instance, they will
not be asked to surrender con-
flicting franchises*
Brief but Addition to the Chevrolet line, which will go between
Important the standard car and Corvair, may be tagged with the
Latin for new, Nova««*«Some factory field man are giv-
ing dealers the old one about an inventory shortage between now
and new models in an effort to get merchants to take more cars«*o«
The imemployment problem in Detroit applies to executives , too»
Several top figures at factories who have made no secret of the
fact they would like to move to new Jobs or change conqpanies hav^
quit looking and quietly settled into lesser posts with their old
enqployers* No openings elsewhere** ••New entry in Pontiac*a Ventura
series will be the Grand PriXf a bucket-seat Job*^^*£xecutive of a
Big 3 coxqpany, who asked his division's advertising agency why it
could not produce consumer copy as striking as the Volkswagen ads*
drew this answer y "We could, if the client was in Europe*"** •*
Chevrolet dealers will have three convertibles for 1962*«**Former
dealer now active in a trade group where he has numerous contacts
with factory officials is invariably late for appointments* Inten*
tionally, he confides , "to make up for all the times I had to wait
for factory people in my 30 years as a dealer*"
MOTOR. July 1961
Some Shops and Jobbers
Ignore Service Letup
June brought a halt to the rapidly ex-
panding demand for service that marked
the preceding two or three months , but
all repalrshops and Jobbers were not affected equally* Where the
repalrshop has been heavy on repairs essential to keeping vehicles
running, business has been good and Jobbers strong on hard parts
and shop work also found volume satisfactory. The current slow-
down, which Is rxinnlng around $ per cent below the same time last
year. Is due principally to two factors* One Is a disposition on
the part of car owners to postpone everything but vital repairs • A
second Is the attitude of car dealers, whose paper-thin profits
this year have forced them to buy with great care»
Finance Disclosure
Bill Hearings SeT "
Senator Douglas » •• truth In
lending" bill, which would re-
quire all retailers to Inform
all Installment buyers of the
Interest charged them In terms
of sliqple annual Interest, Is
up again for hearings* These
have been set for July 1? to 20
before a subcommittee of the
Senate Banking Committee*
New Hearings
On Geller Bill
Emanuel Geller *s bill, which
would forbid automobile manu-
facturers to finance or Insure
the cars they make, was again a
subject of hearings before the
anti-trusts subcommittee of the
House Judiciary Committee* It
Is too early to gauge the pos-
sible fate of the bill, since
powerful forces are both for
and against It* The car coxqpa*
nles oppose the bill. Independ-
ent finance and Insurance firms
and the IGOA back It*
IGOA Pick Mllllkln;
Rap Teiig>ered Glass
George Mllllkln, Youngs town ^
Ohio, was elected president of
the IGOA at the recent 6th an-
nual meeting at St# Paul, Minn*
Art Fox, Cedar Rapids, la*, was
named first vp; George Mlllln«
ger, St* Louis, second vp; and
John Breneman, Lancaster, Pa«,
third vp* Bryan Davis, Raleigh,
N« C«, was chosen secretary-
treasurer* The meeting adopted
a resolution that calls on car
factories to halt the use of
tenqpered glass In new cars* An-
other resolution called on the
association to launch a program
of member services*
First Ford Cardinal
Due Hay if ext Year
New timetable on Ford's Car-
dinal, a sub-compact slse car.
Is as follows: Pilot production
will get under way at a German
plant In February • Car No# 1
(first off the line after the
pilot run) Is due May 18, 1962*
Public Introduction Is planned
for July, as a 1963 model* The
foregoing dates are official as
of now, but could be revised*
Factories to Check
Warranty Cheating
car factories will start to
crack down this fall on dealers
who collect twice on warranty
work, once from the customer, a
second time from the factory o
Names of some offenders are al-
ready known to factories* Buy-
ers who expected but did not
get better treatment after new
car warranties were extended
have flooded the factories with
complaints* In letters where
dealers are Identified by name,
the factories have been able to
check cons\uners* mall against
warranty claims by the dealers,
thus pinpointing retailers who
have collected from both sides*
16
MOTOR, July 1961
Dealers to Spare?
A complaint heard frequently at the Task Force meetings
conducted by the National Automobile Dealers Assn. was the
charge that ^Eictories are crowding territories with dealers. The
oversupply of dealers, it was said in some quarters, was worse
than the overabundance of new cars.
This may sound odd in view of statistics which show that
the number of automobile dealers has dropped steadily since
the end of World War II and now is only about two-thirds as
great as it was 15 years ago.
The apparent paradox is easily explained. When seen in the
proper perspective, it makes the dealer stand one of the most
telling of their arguments for a new deal in dealer relations.
Actually the number of retail automobile outlets has de-
clined and continues to fall. The competitive pinch being felt
by dealers today is simply the expansion of the individual dealer
into other price brackets. Where before he competed against
only two or three other dealers in his area, he now sells against
practically everybody, because every dealer, except those han-
dling luxury lines exclusively, has a car or model for any purse.
What the car JFactories can do about the dilemma is far from
clear. Every factory wants to exploit as wide a segment of the
market as possible and dealers themselves would probably be
the first to scream if a factory threatened to spin off a series or
two from those they now sell.
Perhaps a little less insistence from the factories on carrying
top-heavy inventories and a bit more realistic approach to the
problem of how many series or lines to build would help.
The only thing dead certain is that dealers need some kind
of assistance in their present profitless plight.
EDWARD FORD
Editor
MOTOR, July 1961
V\
WHERE TO FIND GOOD
Chances are his own business is the best source if
the dealer, using these suggestions, knows how to
pick and develop youngsters already on his payroll
By Edward Ford, Editor
and
Robert Lund, Detroit Editor
JVLost pressing of personnel problems in car dealer-
ships today is not a shortage of mechanics or sales-
men, despite a vast hullabaloo to the contrary. Not all
the specimens palming themselves off as mechanics
or salesmen are of professional caliber, to be sure, but
there is no lack of raw manpower in either depart-
ment.
The shortage of service managers is real— so acute
that most dealers, faced with the problem of replac-
ing a man, consider it a break if they can find a medi-
ocre man, never mind an expert.
The dealer seeking a service supervisor is usually
limited to two choices: (1) He can try to pirate a
man away from a competitor or (2) Advance an em-
ploye of his own and hope he will grow into the job.
This latter is Detroit's suggestion for solving the
problem— that dealers grow their own. All factories
have handbooks or manuals defining the service man-
ager's function and a few firms offer seminars for serv-
ice chiefs. *.
The factory courses are good as far as they go. But
they fall short of solving the shortage because they
are aimed at the man who already has a solid back-
ground in shop management and are not for appren-
tices. Thus the dealer still has the dual problem of
finding the right man for the job and providing-his
basic training.
In Talking Stage
Detroit is not blind to the inadequacy of its efforts
in this field and there are reports from time to time
of the major companies embarking on big-scale pro-
grams to train service managers.
The fact that manufacturers are thinking in this
direction is encouraging. The day may come when
car makers will train service managers. But, until
such a time as the idea gets out of the talking stage
and down to the practical, dealers will have to de-
velop their own service executives.
Why the shortage of service managers? And what
can dealers do about it?
The shortage can be traced to the nature of the
position itself and the demands it makes on a man.
Except for the post of general manager, no other
department in a dealership calls for a more diverse
combination of talents and skills.
Because he comes in contact with every department
in the dealership, the service manager is required to
have a working knowledge of the over-all operation.
He need not be an authority on every phase of the
business, but he must have an insight as to how other
departments function and understand their prob-
lems.
Knowing the non-shop side of the business and be-
ing able to get along with department heads outside
his own sphere is only one of the many hats the serv-
ice manager is expected to wear. In his own depart-
ment he must be an expert in four fields— as an ad-
ministrator, salesman, mechanic and in the area of
customer relations. In small operations, he must of-
M
SERVICE MANAGERS
ten be shop foreman, chief mechanic or parts man-
ager.
As an administrator he directs the work of others—
the shop foreman, service writers and mechanics, pos-
sibly the parts manager.
He must get the best out of employes, direct their
time, resolve their differences, keep them busy, know
when to thunder and when to purr, when to praise
and when to let a man go, how to coax a mechanic
into working overtime on his lodge night, how to
delegate responsibility, enforce housekeeping assign-
ments, how to train a new man. He has to juggle all
those apples without losing sight of the profit he has
to earn in his department.
To turn a profit for his department, the service
manager must be able to sell. This is actually requi-
site No. 1, topping administrative ability, mechanical
know-how, customer relations, [continued on page 134
Dealer's search for a service supervisor can
begin — and perhaps end — ^right in his own
back-shop. It all depends on his ability to
choose candidate who shows most promise
Safe Plug Service on
These precautions must be taken to keep from
stripping threads or otherwise damaging soft metal
A. little extra care will go a long way toward pre-
venting stripped threads or other damage when
installing spark plugs in one of the new aluminum
engines.
Tightening plugs to the specified torque is espe-
cially important. Threads and seats must be kept
clean to avoid nicks in the soft metal. Manufacturers'
recommendations regarding lubrication of threads
must be observed. If, despite all precautions, threads
are stripped, knowing what to do about it will change
a seeming catastrophe to a mere inconvenience.
Aluminum cylinder heads are used on the Corvair,
Buick Special, Oldsmobile F-85 and Pontiac Tempest
V-8. Some 6 cyl. Rambler and Chrysler Corp. engines
have die-cast aluminum cylinder blocks but, since the
heads are made of cast iron, no special precautions
are necessary as far as spark plugs are concerned.
Before removing spark plugs from any aluminum
cylinder head, first loosen them a turn or two and
clean the area around the seat with compressed air.
This operation, of course, should be standard pro-
cedure even with iron heads, but it is particularly
important on the aluminum type. If grit particles
embed themselves in the threads or seats, the alumi-
num surfaces will be damaged when the plugs are
reinstalled.
Never loosen or remove plugs from a hot Corvair
Plug is inserted in rubber hose to prevent it
from dropping inside Corvair's cooling shroud
After throttle rod has been disconnected, cen-
ter spark plugs in both banks can be torqued
Tap cuts threads in plug port of Buick Special
cylinder head for installing Heli-Coil inserts
^0
MOTOR, July 1961
Aluminum Heads
engine. Wait until the heads are cool enough to
touch. Threads may be stripped unless this precau-
tion is observed. Disconnect the throttle rod before
loosening the center plug in each bank. It is possible
to get at these plugs without disconnecting the rod
by slipping the socket over the plug, then attaching
the handle. However, because it will probably be
necessary to disconnect the rod later when using a
torque wrench for reinstalling plugs, it might as
well be taken off in the first place.
When removing or installing plugs in a Corvair,
use a magnetic socket or one with a rubber insert
which will prevent the plug from falling under the
engine shroud. If a socket of this type is not available,
use a length of rubber or plastic hose with an inside
diameter of ^^ in. for gripping the plug after it has
been loosened.
When cleaning and gapping spark plugs, follow
the usual procedure. Be especially careful to see that
threads are clean and smooth.
If you install new plugs, be sure that both reach
and heat range are correct. Reach, the distance from
the gasket seat to the lower end of the shell, is i/^ in.
for the 14 mm plugs used in all of the new General
Motors aluminum powerplants. The extra thread
i m w
m i
9 ^ ^
Correct size thread insert is placed in special
inserting tool with tang engaged in mandrel slot
length is provided to keep the plug tight in the
aluminum head.
If a short-reach plug is installed by mistake, per-
formance will suffer because the spark gap will be
located too far from the center of the combustion
chamber. The exposed threads [continued on page 1 37
What Detroit Is Thinking
Low-Price Field to Grow
The quest for business at the low end of the price
scale, where competition has always been keenest, will
become even more intense in the .1962 model year.
More makes will be crowded into the volume price
range than at any time since the industry narrowed
down to five companies.
Where most of the new entries of the 1961 model
By Robert Lund
Detroit Editor of MOTOR
year were pegged at a size category (compacts) , the
majority of new oflEerings this fall will aim at a price
goal— the volume end of the market. During the cur-
rent model year, car makers priced 75 different
vehicles at $2,500 or less. The upcoming model run
will see an even greater concentration of products
priced in this area. The figure could run as high as
90 or 95 cars.
If this trend accelerates, as appears likely, the
time may not be too distant when every car dealer in
the country will offer at least one model in the popu-
lar price field. Meanwhile, the fight for business in
this area bids to surpass anything that has gone
before.
Problems Face Pioneers
Still on the subject of the outlook for 1962, Detroit
marketing experts foresee a harder fight for business
for the "pioneer" compacts— Rambler, Falcon, Cor-
vair and Valiant— in the [continued on page 167
MOTOR, July 1961
w
While cable housing is held at its outer limit
of free travel, the clamp screw is tightened to
adjust the parking sprag cable on Valiant model
Tightening cable housing clip at midway point
of cable's free travel on earlier TorqueFlite
Turning threaded wheel to adjust push-button
selector cable on current TorqueFlite drive
W hen parts or components of an automobile look
as if they are complicated, they often are. An excep-
tion is transmission push-button controls and their
related cable adjustments. In this case, appearances
are deceptive because servicing and adjusting push-
button linkages are relatively easy.
Most customer complaints pertain to delayed or
harsh engagement of the transmission with the se-
lected detent position. This trouble can be cured in
most cases by careful adjustment of the push-button
selector and "park" cables.
The push-button controls on Valiant and Dodge
Lancer, 1958 and later Rambler cars with Flash-O-
Matic transmission and 1957-58 Mercury with Merc-
O-Matic and Multi-Drive are the two-cable type. On
Cures for
these units, one cable operates a transmission selector
lever as a forward or reverse-range button is pushed.
The second cable actuates the parking pawl inside
the transmission as the **park" control is operated.
The control unit used on Plymouth, Dodge, Chrys-
ler and De Soto models equipped with PowerFlite or
TorqueFlite transmissions has a single selector cable.
A parking control and pawl mechanism is not used
on PowerFlite or TorqueFlite drives with the excep-
tion of those used on Valiant and Lancer.
On all Chrysler Corp., Rambler and Mercury con-
trol units, the cables are adjusted at the transmission.
There are no adjustments at the point where the
cables attach to the keyboard.
On late 1959 through 1961 TorqueFlite transmis-
sions used on Chrysler Corp. cars, the selector cable
is adjusted by means of a wheel threaded on the end
of the cable housing and bolted to the transmission
case.
1 he reverse button on the dash control should be
held in its fully depressed position while the selector
cable is adjusted. If necessary, the threads on the
cable housing guide should be cleaned and lubricated
before making the adjustment, to permit free turning
of the wheel and accurate positioning of the cable in
the transmission.
MOTOR, July 1961
j
J
Removing Mercury control. Attaching nuts are
accessible after removal of escutcheon and buttons
Connecting adjustable end of Rambler park cable
to park lever. Lever and clevis holes must mate
Push-Button Drive Troubles
Here's how to remove' keyboard controls
and service and adjust linkages on all makes
The adjustment is performed by removing the cap
screw locking the wheel to the case and backing the
wheel all the way off to the second or third thread on
the guide. The cable housing and guide are then held
centered in the housing with a slight force exerted to
bottom the guide on the reverse detent.
With the cable housing held in this manner, the
wheel is rotated until it squarely contacts the case.
Then move it clockwise to align the nearest hole in
the wheel with the cap screw hole in the case. With
this hole counted as No. 1, the wheel is rotated clock-
wise to line up the fifth hole with the tapped cap
screw hole. The cap screw is installed and torqued to
30 to 50 Ib.-in.
Adjust TorqueFIites
On late 1958 and early 1959 TorqueFIites, a plug
and locking screw are incorporated in the cable
adapter housing on the case to permit adjustment.
After the locking screw has been backed all the way
out and the cable removed from the adapter, a rod
or screwdriver is inserted through the cable hole to
push the adapter all the way in to its reverse position.
The screw is then turned clockwise until it bottoms
on the adapter and locks it in reverse.
With the reverse button fully depressed and the
adapter locked by the screw, the cable is reconnected
to the adapter. The limits of free play of the cable
housing within the adapter housing are scribed on
the cable-housing clip and the case. With the cable
held halfway between the scribe marks, the clip is
tightened and the locking screw backed all the way
out to seat on its plug.
To adjust the selector cable and neutral switch on
PowerFlite transmissions, the switch is first removed
from the transmission and the cable housing clip
loosened. The cable and clip are then moved to
locate the manual valve lever in neutral. This is
indicated when the neutral switch cam is in the exact
center of the neutral switch hole. Neutral button is
depressed during adjustment.
While finger pressure is exerted or a flat-faced tool
inserted through the switch hole and against the cam,
the manual lever is held stationary in neutral detent
while in-and-out free play limits of the cable are
scribed on the transmission and clip as in the early
TorqueFIite adjustment. With the cable located mid-
way between the limit marks, pressure is released
from the manual lever and the clip is tightened,
exerting care not to move the cable.
After the neutral switch [continued on page 132
MOTOR, July 1961
ENGINEERS NEARER
New designs and lining materials now being devel-
oped promise to lick a problem that has grown more
serious due to sudden stops on crowded expressways
By Walter O. Koehler
Engineering Editor of MOTOR
A, driver on a congested expressway spends a good
deal of his time and energy stabbing the brake pedal
to keep himself out of one of those chain-reaction
collisions that so frequently tangle the road with
wreckage. Last year in New York City alone, more ac-
cidents were attributed to tailgating— following the
car ahead too closely— than to any other cause. These
crashes took the lives of 105 people and injured
nearly 8,300.
The pattern of frequent slowdowns and sudden
stops caused by today's traffic conditions sends tem-
peratures soaring in brake drums and linings. If
brakes absorb heat faster than they can get rid of it,
the result is fade. The pressure the driver must exert
continues to rise until he is unable to stop the car
within a safe distance.
Fade is due to a combination of circumstances, but
heat is the underlying cause. After a series of slow-
downs and stops, the drum may reach a temperature
of 550 deg. or more, hot enough to broil a thick steak.
The drum expands away from the shoes, lengthening
pedal travel. Since the arc through which the brake
shoes move remains constant while drum diameter
increases, only the end of the shoe contacts the drum.
With all of the braking pressure concentrated within
a small area, the drum distorts, assuming a roughly
elliptical shape. At the same time, temperature of
the lining rises rapidly.
Binding Materials Melt
At some critical brake-shoe temperature, usually
between 500 and 600 deg., the resin and rubber
which bind the brake lining materials begin to melt.
The change of this material from a solid to a semi-
liquid state sharply reduces its friction. Even if there
is some pedal travel left, the driver can't push hard
enough to stop the car.
Engineers know how to build brakes with much
greater resistance to fade than those used in today's
cars. They just don't have a place to put them. Until
the trend started to reverse with the 1961 models, car
weight had increased steadily. While weight was go-
ing up, wheel diameters gradually shrunk from 16 in.
to 15 and finally to 14 on most full-size cars. Smaller
wheels obviously limit brake-drum diameter. Even
though drum width has been increased, lining area
has not kept pace with the steady rise in weight and
performance.
Small drums have two strikes against them. First,
the available braking area is naturally less than in a
larger drum. Consequently, pressure per square inch
must be greater to obtain the same rate of decelera-
tion. When pressure goes up, temperature also in-
creases.
This rapid temperature rise points up the second
weakness of a small drum. Since it weighs less than
one of larger diameter, it cannot store much heat be-
fore reaching the critical temperature at which fade
occurs. Every time a 4,000 lb. car is stopped from 70
mph, its kinetic energy is converted into a given
amount of heat. The drum must absorb the bulk of
this. If the drum is heavy, it may soak up the heat
from a dozen successive high-speed stops before get-
ting hot enough to cause fade, while a lighter one
might overheat after only fixe or six stops.
The small wheels used in modern cars aggravate
the fade problem by reducing air circulation around
the drum. When an 11 in. or 12 in. drum is crammed
into a 14 in. wheel, there is little space left for the
When heated drum expands, initial contact of
brake shoes is at one end only, causing over-
heated linings due to concentration of pres-
sure in small area. Pressure, heat distort drum
44
MOTOR, July 1961
FADE-FREE BRAKES
One possible cure for brake fade — cooling ducts with
openings in the grille for front brakes and air scoops
in leading edges of the back fenders for rear brakes
flow of air. A leading car factory found out how drum
temperatures varied with wheel size by driving cars
down long mountain grades in Pennsylvania. At the
end of the test route, front drum temperature of a
car equipped with 14 in. wheels measured 570 deg.
When the car was fitted with 15 in. wheels and put
through the same test, maximum front brake drum
temperature reached 500 deg. This 70 deg. drop
could easily mean the difference between severe fad-
Wheels designed for improved brake drum ventilation. Wheel
spokes (left) are tilted toward direction of rotation to act as
air scoops. In other design, simple ventilating slots are used
ing and smooth, easily controlled brake operation.
The problem of brake fade is being attacked from
two directions. One approach is to get rid of the
heat as quickly as possible. The other is to develop
lining materials and brake designs which will oper-
ate satisfactorily at high temperatures.
Effective cooling of brake drums is relatively sim-
ple if sufficient air can reach them. On modern cars,
however, drums are shielded by the front-end sheet
metal and tires of large cross-sec-
tion. There is little clearance be-
tween drum and wheel and the
latter is frequently covered by a
decorative disc.
The flared brake drum, intro-
duced by Oldsmobile in 1958, is
one method of improving air cir-
culation. The flared section, re-
sembling the mouth of a bell, ex-
tends from the inner flange of
the drum. It scoops in air which
passes the inner sidewalls of the
front tires and directs it to the
rest of the drum and the backing
plate. The flared section also adds
to the weight of the drum, in-
creasing its heat storage capacity.
A different method is employed
in the 1961 Cadillac. The wheel
spider is reversed, moving the
drum inward in relation to the
wheel and placing it partially in
the air stream created by the car's
forward motion.
A 24- [continued on pace 153
MOTOR^ July 1961
vs
1
TOWLINES
By Graham Hunter
''On long runs I'm able to reduce
gas consumption considerably"
"No better time to
show a man a new
car than when he's
completely relaxed!"
"Oh, for heaven's sake,
Edgar, you look worse
than the car does !!"
"First this tranquilizer;
then we'll discuss all
the things I found your
car needs done to it"
"That ain't a fire—
that's an overheated
car. Call a garage!"
MOTOR, July l%f
Tune-Ups Open Sales Door
They pave the way for this station to sell 350 to 400 spark
plugs a month in addition to other parts and labor profits
SHOW . . First step at Bob Krejci's service
station Phoenix, Ariz., is to let tune-up custom-
er see 'scope pattern, then interpret it for her
fM
^^ ^"^hhI I^ '1
^^^H
^^L.
1^^^^'
^^^^^^^ ^^^^^H! ''^ l^^^^l
W ^
^^Ik^ wB i''ff
m.^- '^
k'^^^I
^BP ^/-^^ -^
R w
^L_^K'
A.lthough the Bob Krejci service station in Phoenix,
Ariz., sells from 350 to 400 new spark plugs each
month, not one in the past year and a half has been
sold over the counter. Customers don't drive in and
ask for a new set of plugs, nor is any indiscriminate
attempt made by station personnel to sell them.
A plug sale at Krejci's station is the natural, and
perhaps logical, outcome of a tune-up. What's more,
spark plugs are far easier to sell after a tune-up check.
When Bob Krejci took over operation of the sta-
tion some 18 months ago, gallonage averaged less
than 12,000 a month. The former operator had tried,
without too much success, to make a go of it without
offering mechanical service.
"That was his big mistake, I feel," Krejci observes.
"As soon as I took over, my first move was to buy new
equipment. I bought an analyzer, an oscilloscope, dis-
tributor tester, brake-drum lathe, wheel balancer-
plus all the necessary hand and power tools. With
only two bays, I had to turn them both into stalls
for mechanical work."
Because repair work draws more customers, gal-
lonage is up today to about 32,000 a month and
Krejci is averaging better than two minor tune-ups a
day. Labor charge on minor tune-ups is pegged at
$6.95 for 6 cyl. engines, $8.95 for V-8's. Parts sales
range as high as $12 to $15 on a single job.
"With the proper equipment," Krejci explains,
"it's no trouble to sell a set of new plugs to those
tune-up customers who need them. We never recom-
mend, incidentally, installing [continued on page 144
COMPARE . . Krejci dramatizes his point by mak-
ing comparison of the old plug with a new one
EXPLAIN . . Patience in telling why part must
be replaced gains confidence of women customers
MOTOR, July 1961
V\
Make
Alert shop owners can boost
TBA sales volume by cater-
ing to prime prospects — all
vacation-bound car owners
Any service shop can climb aboard the profit band-
wagon by adopting these timely merchandising ideas
By Peter Silveri
Managing Editor of MOTOR
H/very shop that services automobiles can play a
varsity position in the year-round TBA sales game.
In fact, all it takes to participate in this multi-billion
dollar contest is a basic inventory of tires, batteries,
and accessories. Even if the shop operator decides to
sit on the sidelines, he'll still manage to connect with
some customers who drive in and ask for specific
items. ^
But, if a repairman earnestly seeks to get into
the thick of the selling fray, he can keep his cash
register humming regularly. He will get the auto-
matic sales and plenty more to boot! All he has to do is
to watch for existing opportunities, then explore them.
One opportunity is at hand— summer. Warm
weather is an open invitation for most motorists to
slide behind the wheel of their car and head for the
open road—a trip to the beach, mountains or just
plain highway cruising. Whatever the destination,
these people are prime prospects for certain items
that are particularly salable right now. They are
seasonal products that must be sold this and next
month— or not at all.
Accessories with current high sales appeal are bug
deflectors, grille screens, warm-weather seat cushions,
car waste baskets and similar merchandise. What is
crucial in a successful drive, all customers must be
exposed to these products. And exposure means dis-
playing them prominently, preferably at or near gas
pumps.
These items warrant top display billing because
it is the best way to produce impulse sales. As TBA
merchandisers know from years of experience, acces-
sories are often bought on impulse, without the cus-
tomer's having any idea at all of purchasing a product
when he drives into a service shop. But a display can
whet his appetite or remind him of a need. A nudge
from an employe— who need only point out the dis-
play and ask the customer to buy— can trigger the
sale.
One practical, inexpensive approach to displaying
accessories is a pegboard. It can be used to exhibit
a variety of products and can be moved about with-
out too much effort. Some operators prefer to place
Check List of TBA Items
Customers Will Buy
□ Grille screens
□ Fan belts
□ Car waste baskets
□ Car wax
□ Seat cushions
□ Car polish
□ Seat covers
□ Sponges
n Bug deflectors
□ Wiper arms, blades
□ Vacuum bottles
n Tires
□ Air cleaners
n Tissue dispensers
□ Flashlights
n Gasoline caps
□ Batteries
Q Gasoline cans
n Radiator caps
□ Thermostats
□ Floor mats
□ Upholstery cleaners
□ Touch-up paints
Q Compasses
□ Outside mirrors
□ Car bulbs
48
MOTOR, July Ji961
Summer a TBA Bonanza!
pegboard displays near their pumps; others position
them inside the office or in the service area.
Perhaps the pivot man in any successful TBA push
is the man at the pump. To sell anything from
trinkets to life insurance requires personal contact.
And, if TBA items are to be sold on a regular basis,
the employe must initiate the action.
More than anything, common sense alone dictates
the type of action. For example, if a customer's
radiator is clogged with insects, an alert employe
would ask him to buy a bug deflector. If it is noticed
that the customer's shirt is soaked with perspiration,
ask him to buy a seat cushion. If the customer is
headed for the beach, ask him to buy seat covers to
protect his upholstery. If he's going on a picnic, sug-
gest a car waste basket or a vacuum bottle.
Know the need, then sell the appropriate product.
It's half the battle.
Because the automobile looms so important to the
owner during the summer months, don't neglect
other TBA merchandise. Remember, a smooth-oper-
ating, safe car is indispensable. Customers want— and
will pay for— trouble-free motoring.
So be sure to check fan belts, radiator caps, battery
cables, and so forth. If an item is in dubious condi-
tion, bring it to the customer's attention.
Tires, of course, are critical this time of year. Most
people will be driving greater distances at higher
speeds. A borderline tire, which might survive slow-
speed stop-and-go town driving, won't make it on the
open road.
A good service for regular customers who are set-
ting out on a trip is to check tire inflation. It takes
a few minutes, true, but it's a good-will gesture and
an opportunity to get a closer look at the customer's
tires. He'll appreciate the gesture if he's told why the
check is important to his pocket book and his safety.
Proper inflation adds to tire life. Too little air causes
abnormal deflection and tread wear in the shoulder
area of the tires. [continued on page 169
Capital
Close-Ups
By Bert MUls
Washington Editor of MOTOR
Abbott Heads NADA
Texan Thomas F. Abbott, Jr., a Pontiac-Rambler
dealer in Fort Worth, is the new president of the Na-
tional Automobile Dealers Assn. He succeeds the late
Walter B. Cooper, of Fort Collins, Col. Moving into
the spot vacated by the elevation of Abbott from first
vice president is John H. Lander, a Dodge dealer in
Atlanta who was NADA treasurer two years ago.
President Abbott is well known in NADA circles,
having been a member since 1939 and a director since
1952. He is a former regional vice president and
chairman of the National Affairs Committee. He is
president of the Texas Highway Safety Council, a
former Regent of Texas Tech, and a past president
of his state and local dealer associations.
FBI Issues New Booklet
Alert gas sution attendants who tell the FBI about
suspicious looking cars or drivers are often credited
with helping catch wanted law-breakers. To encour-
age more help from the men at the pumps, FBI has
published a 10-page booklet, "How Service Stations
Can Help Law Enforcement." Since on the average
day the G-Men are looking for 89,000 fugitives, they
can use all the volunteer help they can get.
While Justice Dept. officials do not intend to con-
vert station employes into undercover agents, they
point to the record which shows that even major Fed-
eral offenses like kidnapping have been solved
through tips from cooperative service station workers.
Pension Bill Progresses
Two automotive groups are among the nearly 70
associations backing a House-passed bill to grant tax
relief to the self-employed. NADA and Automotive
Affiliated Representatives are listed as backing the
measure, H.R. 10, which seeks to extend the same
tax benefits to the entrepreneur as to corporate em-
ployes whose pension con- [continued on page 156
MOTOR/ July 1961
v%
HOW TO RATE NO. 1
WITH CAR BUYERS
A dealer can be the most popular retailer in
town, says this veteran, if he takes a little extra
care with these fine points of customer relations
By Martin H. Bury
President, Wilkie Buick Co., Philadelphia
X he great merchant, John Wanamaker, once wrote,
"Times as well as winds change, and business ways
must be improved or everything gets on the down-
grade."
Admittedly, there has been little for dealers to
shout about in recent years. Even those with "hot"
cars to sell have retained a pitifully small portion of
their sales volume as net profit. But, still and all,
there are a few dealers who stand out like diamonds
in a tray of zircons. Why?
There are many reasons. Heavy advertising or cut
prices are not among them. Yet these dealers attract,
sell and hold customers. Since customers are the key
to the dealer situation, let's analyze them briefly.
Automobile sales or service customers are both im-
pressionable and fickle. They approach the average
dealership with their guard up. They hope for the
best but expect the worst. They have poor memories
where price concessions or free service is concerned.
Little Things Mean a Lot
The brisk greeting of m soles-
man, the Qttentiveness of a
service manager, the cashier's
smile given when a bill Is
poid— these are some of the
little things that win friends
ond hold customers for car
dealers.
Preoccupied with the large-
scale problems of competition
and inventory, a dealer some-
times forgets or neglects the Bner points that leave
favorable impressions with customers.
This oversight can be costly, writes veteran deal-
er and author Martin Bury, who describes some
successful proctices in building good will
but their memories are remarkably retentive in con-
nection with service complaints or broken promises.
The dealer's customers are seldom neutral about
him, as they might be about a department store or
an airline or a gasoline station. They are impressed
favorably or unfavorably by dozens of little things
that too many dealers are prone to forget or neglect.
These customers are sensitive because they patron-
ize the dealer in connection with the purchase of
or service to their second-most-important possession.
And they become doubly sensitive when they are
accorded only the treatment they might expect if they
were buying an electric percolator or having it
repaired.
The average customer will leave the average dealer
to do business with another dealer on the slightest
provocation. But the average customer who patron-
izes one of the outstanding dealers is not only loyal
to that dealer, but also subconsciously advertises that
fact and the reasons for it.
Let's face it! Our customers are like that— impres-
sionable, sensitive, fickle and on guard against us.
But we want (and need!) their business. So we court
them and romance them. We paint a rosy picture.
We sometimes make extravagant promises. And after
the sale, (of a car or of service) if the romancing
doesn't continue and if the realization is considerably
less than rosy, the relationship terminates in separa-
tion, or commercial divorce.
Continuing Courtship
For the purposes of this article, let's assume that
the new and used cars have been honestly represented
and properly conditioned, and that the service is
fundamentally as good as or better than average. The
customer has been courted and won—won by the
impression the salesman or service counselor made
upon him. It is a part of our calling as dealers that
we must continue to impress him. How?
Well, first among the impressionable items is
cleanliness— of facilities, of personnel, of the cus-
tomer's automobile. Most people find dirt repulsive.
(The few who don't do not find cleanliness re-
pulsive.) Instinctively they shy away from dirt. Since
50
MOTOR, July 1961
^jiDiAR mn
^ FAIR TRA.WS
9 COURTESY
• PROMPT
SERVICE
t EXPERT
MECHANICS
GUARAt^TEED
• CIEAN
PREMISES
• mWVIDUAl
ATTENTION
^ ^ # # >'#
Fact of the matter is, dealers must
engage in a never-ending campaign to
attract, sell and hold customers
they respond to the attractive or at least try to avoid
being repelled, cleanliness is an important point.
Then there is attitude— of the salesman, service
counselor, or the dealer who steps briskly and
promptly toward each person who enters the
premises, the cashier who never fails to smile pleas-
antly when a bill is rendered or paid, the car attend-
ant who brings the car around promptly and carefully
without the appearance of expecting a tip.
And porters! Especially those who freshen up the
cars on display. If they do so with zeal and a mini-
mum of rags, dusters and equipment, they make a
far better impression than if they appear to be tired,
imbued with slow motion and have cleaning equip-
ment scattered all over the place.
Next there's appearance and attire of workers. The
best salesmen wear conservative clothing, nothing to
distract the customer's attention. And the public ex-
pects no less. But where most of us fail is in our
service reception area. Service counselors should wear
uniform blue or oxford gray trousers with a waist-
jacket to match, along with a white shirt and a neck-
tie. Each counselor should have his name on the
breast pocket of his jacket.
Car attendants and porters should be uniformly
attired in dark olive-green with white or light gray
shirts, an overseas cap, and clean white cotton gloves.
(In my establishment, the car attendants sometimes
soil three pairs of gloves a day.) Their shoes should
be polished, their uniforms pressed. Like the ushers
in New York's Radio City Music Hall, these men
should be lined up for inspection each day, by the
service manager or other official designated for this
purpose.
Sounds like a lot of bother? Remember that the
objective is to make a good impression on the most
valuable asset the dealer has— his customers.
No Place for Huddles
Bull sessions, griping sessions and huddles should
be confined to the locker rooms. They should be
forbidden any place else— especially in the salesroom,
where too many salesmen have a habit of lolling
at their comfortable but uninspiring ease.
Salesrooms are market places. The commodities
marketed there range in price from $2,000 to $10,000
or more— a substantial purchase amount for the aver-
age buyer. It follows that salesrooms should reflect
the value of the product and its importance to the
customer— not only in how the product is displayed,
but in the attitudes of the [continued on page 162
MOTOR, July 1961
%v
''A dissatisfied customer, eh?"* Wes asked. "More
than dissatisfied — hysterical/' Adelaide replied
It Pays to Please Patrons
Cap Moran shows it costs less
to keep old customers happy
than it does to attract new ones
iCj
X've got to go to lunch," said Adelaide Hunt, the
efficient but thoroughly feminine secretary-bookkeep-
er of Moran Motors, Inc., to Wes Moore, the unsmil-
ing sales manager. "Will you tell Mr. Moran that
Hezekiah Bottomley wants him to call as soon as he
can?"
"Of course," said Wes, "Cap knows who Hezekiah
"Naturally. Don't you?"
"He's a feed dealer."
"Good," said Adelaide, "but you may be sorry you
ever heard of him."
"A dissatisfied customer, eh?"
"More than dissatisfied— hysterical."
"It doesn't take much to set them off any more,"
said Wes. "Car buyers always cut their fuse short be-
fore they talk to a dealer. What's Hezekiah's par-
ticular gripe? Did he find that another dealer would
have allowed him 98 cents more on the trade-in?"
"No. It seems that we charged him $35 for under-
coating."
"What's wrong with that? Most places charge $40."
"The trouble," said Adelaide, "is that we didn't do
the undercoating."
"We're all allowed one boner."
"But remember what Mr. Moran said once. 'Let's
imagine we're all parachute jumpers and can't afford
even one mistake.' "
"If I tried to remember everything Cap said, I'd
have to be an electronic brain."
"Which you obviously aren't," said Adelaide. "But
you will remember to tell Mr. Moran to call Mr. Bot-
tomley, won't you?"
Wes nodded and Adelaide left. Cap, returning
from a visit to the bank, came in about five minutes
later.
"A character by the name of Hezekiah Bottomley
wants you to call him," Wes told him.
"That 'character,' " said Cap, "happens to be a
prize catch. He's been buying from our toughest com-
petitor for 30 years. But Clint Harlow finally hooked
him."
"Clint needn't have kept it [continued on page 165
52
MOTOR. July 1961
Put Spring Back in Leaf Springs
Some facts to help you pin-
point and correct llie causes
of rear suspension troubles
To check for sagged springs, the riding height
is measured from the axle housing to the bot-
tom of the side rail behind the bumper bracket
Check rear axle misalignment by measuring from
backing plate to opposite side rail. Distances
and reference points must be same for both sides
By Thomas V. Glover
Service Editor of MOTOR
J^eaf springs can and often do take a beating during
the summer months. This is particularly true when
vacation-bound motorists pack the family, luggage
and sundry equipment into the car and drive on
rough-riding country roads or sandy' beaches.
The combination of rough terrain and added load
can put a strain on leaf springs, shackles and bush-
ings. It can also lead the customer to the nearest re-
pairshop with a complaint of squeaks or crunching
noises. Fortunately for the repairman, it is a simple
matter to pinpoint and correct leaf spring troubles.
Broken leaves are virtually a rarity. More often
than not, the cure for a troublesome leaf spring is a
new leaf interliner, clips or bushings.
Inter liner squeaks can be caused by mud or sand
particles between the liners and leaves, or brittling
and wearing out of the liners. This is usually indi-
cated by frayed edges of liners protruding from be-
tween the leaves. The interliner should be replaced,
if this condition is found.
The rear spring interliners used on Ford Motor
Co. and Chrysler Corp. passenger cars are the insert
ty{>e located at the ends of the leaves. The inserts can
be installed without removing the spring from the
car. On Studebaker and Rambler American springs,
full-length interliners are used, and thus spring re-
Alternate misalignment check. Measure from U-
bolt to rail reference point. Distance between
left and right checks should not exceed Ys in.
moval and disassembly are required for replacement.
On the Ford and Chrysler springs, liners are re-
placed by removing the rebound or alignment clips
and spreading the leaves with a thin-bladed chisel.
The liners can then be inserted between the leaves
after the old liners have been removed.
The leaf surfaces in contact with interliners should
be free of rust and corrosion and the liners, which in
most cases are impregnated with wax or chemicals,
inserted without lubricants or grease. If required,
spring surfaces should be cleaned with a piece of
sandpaper. [continued on page 170
MOTOR, July 1961
^"^
Impact at left front corner of this 1961 model
damaged sheet metal, twisted frame and cowl
O After retaining bolts have been removed, front
end sheet metal is lifted off as an assembly
QUICK FRONT END AND
Straightening and installing new sheet metal can achieve like-new
results when right equipment and step-saving procedures are used
^ After final alignment of cowl and adjustment
of door openings, dimensions are checked
Cowl alignment is maintained with a hydraulic
jack while the broken welds are reinforced
Three sections of fender assembly are tempo-
rarily installed to establish fit, then welded
54
MOTOR. July 1961
Q Chain pull is exerted while controlled heat is
applied to straighten twisted front of frame
COWL REPAIR
.- ^ rm*
."1
'A'
:A
• "^"^yi^Li"
• '■ >
^
Mm
P'*
ra
?•» /
.^
1
^ * ^^^fc-Bkl
L^
JP«H
J /
r n
t
1
b J r
4
ji^
. ''^
^
While jack and turnbuckle push and pull, the
cowl is straightened with a hammer and dolly
fi Inside area of removed fender is painted. This
saves masking engine and produces cleaner job
■
f / ™
^H
1
WM
•
1
Q The fender assembly is then in-
stalled on the car and aligned
to a perfect fit with new hood
1Q Remainder of sheet
metal is positioned and
the headlamp installed as
the final assembly begins
MOTOR, July 1961
:J
Checking timing on truck, in Smith and Kerber shop, Broomall, Pa.
TRUCKS PAY SHOP EXTRA
Only 23 per cent of vehicles serviced are commercial jobs,
but they account for 40 per cent of total dollar volume
W hen it conies to servicing trucks, some repair-
shops have a take-it-or-leave-it attitude. Others beat
the drums loudly and constantly to attract truck
owners to their shops.
Falling into the latter group is Smith and Kerber
service station, Broomall, Pa., which has found truck
servicing profitable and quite painless.
"We would rather work on trucks any day than on
passenger cars,'* says 1. Newton Kerber, station part-
ner. "For one thing, they're easier to work on. More-
over, we are doing business with people who know
what they want and are service-conscious rather than
price-conscious. Then, too, trucks have fewer come-
backs than cars, and there are fewer things in the way
of rattles and shakes to contend with.
"As long as we give prompt service to a trucker,
finish the job when it is supposed to be finished, we
have made a customer who will turn to us for future
work.*'
In adding his praise for truck work, partner James
L. Smith says they have no trouble collecting on a
truck job when it is completed. A trucker loses money
when his vehicle is tied up, and getting prompt ser-
vice is especially appreciated by him.
As an example of this. Smith points to one truck
owner who left S200 with him to cover the cost of the
service needed to put his vehicle back into operation.
He told Smith to apply the difference to subsequent
jobs when the truck was brought back.
Smith and Kerber's fondness for truck business can
be readily seen in the fol- [continued on page 153
Truck's brakes are adjusted. All 10 mechanics
work on both commercial vehicles and cars
MOTOR. July 1961
Ads Sell Salesmen to Car Buyers
A. unique series of newspaper ads, aimed at rais-
ing the status of car salesmen, has been tried with
outstanding success by Hoehn Chevrolet Co., Mem-
phis, Tenn. These institutional-type ads, b\^ by 5i/^
in., did not replace but rather complemented
Hoehn's regular hard-sell ads.
Typical in the ad series was a cut of salesman
Wally Wallace perched on an old hay rake. Carrying
the headline, "Farm Boy Makes Good,'* the copy
noted that Wally had been in the car business over
25 years and customers liked his grassroots approach.
Commenting on the campaign, G. M. Hoagland,
Hoehn vice president, says, "W^e conceived of it as
a way of saying, indirectly, that we are proud of our
men, that we want the public to know them as we
do— as hard-working family men, with experience,
ideas and enthusiasm, as men whose friendship is
valuable and whose counsel is trustworthy. We
hoped the public would feel, on reading them, that
a company that respects its men as worthy individ-
uals treats its customers the same way."
Results of the campaign were gratifying. Salesmen
reaped compliments. One man received 17 phone
calls the day his ad ran.
Farm Boy Makes Good
1 m ju*t *a oU Arkimii# ttsm hos." —J* W*]]3r
WeJlBtT, "A-ftd rou. e»n tmkf thti Nry ftut at the
tn/uniry, b^it Hbu cutt taJu the coutitET ^^t °( '^■H'
tMf " But warn ftnu pto hSm Aawa, WnJly BdmLU
tb«t eoiintry l»y* **U ffitmij si cM-n ta city jJlrk#r».
•^m hAidly evrr mtrt & rtH-t dtj $ntktr pvrmf^yi.
b^--*^ pp_F... -i-*^T. ►•11? fnr ^ -re- ■w'Kn'f >— n (n
jTMnT TtaarTwhkt MOTM iT;
moM About WaOjr WbIIm* . . . hla i
Typical ad in series
As Engineers See It
Longer Life for Valves
Many factors in addition to the quality of the
valve itself influence its longevity. Even the best
valve won't live long in an engine that is poorly
designed, manufactured or maintained, according to
Eaton Manufacturing Co. engineers, T. N. Tunne-
clifFe and L. F. Jenkins, who presented their paper,
"Why Valves Succeed," at the SAE National Trans-
portation Meeting.
From the standpoint of engine design, factors af-
fecting valve motion are especially critical. Cam and
valve gear must provide smooth opening and closing,
without abrupt changes in velocity. Heat balance
must be maintained by getting rid of heat through
the stem and seat as fast as it enters through the
head and throat. Adequate lubrication is important
to minimize wear.
The valve must also be able to live in the presence
of materials which are extremely corrosive at high
temperatures. Lead, manganese and bromine com-
pounds are found in modern gasolines, while sul-
phur and vanadium are present in most Diesel fuels.
A valve which operates successfully in one applica-
tion may be short-lived in another.
Careful manufacture and assembly of the engine
is vital. Water passages must be properly cored be-
fore casting to assure uniform temperature control.
Cams must be ground accurately to guarantee that
valves open and close the way the designer intended.
The repairshop can do its part to provide maxi-
mum life by maintaining correct valve lash, carbu-
retor adjustment and ignition timing. Proper serv-
icing of oil and air filters will keep out most of the
dirt which shortens the life of valves and other en-
gine parts. An adequate supply of clean, high-qual-
ity oil at all times provides maximum protection
against wear. Prompt replacement of unserviceable
parts prevents serious engine damage.
MOTOR. Tulv 1961
Speedier Variable-Speed
These procedures will help you correct overheat-
ing and noise on an increasingly popular unit
Fan drive is checked by hand. With normal
unit, fan can be turned without moving the
pulley by applying a light finger pressure
f
l\ repairshop operator doesn't need a crystal ball
or a seer to tell him that he'll be encountering num-
erous overheating complaints this and next month.
He knows, too, how to go about finding the fault and
correcting it. He might have trouble, however, if he
isn't familiar with variable-speed fans— a unit found
on an ever-increasing number of cars.
Fluid-coupling type fan drives are not only used
on most 1961 vehicles equipped with air conditioners,
they are also standard on some models without cool-
ers. At low engine speeds, the coupling transmits the
driving force required to give the fan speed necessary
for cooling. At high engine speeds, the coupling slips
and the fan speed is limited to save power and reduce
fan noise.
If the coupling is not effective at low engine speeds,
overheating can result. Should it lock up at high
3S
engine speeds, fan noise will occur.
Knowing how to check fan operation
quickly and to make necessary ad-
justments can save time and put
more dollars in the till.
The two members of the fan-drive
coupling are a rotor, driven by a
shaft attached to the water-pump
flange, and a housing which encloses
the rotor. The fan blades are bolted
to the housing, which is mounted
on the rotor shaft through perma-
nently sealed bearings.
The housing is partially filled with
a silicone fluid. The shear resistance
of this fluid provides an effective
coupling between the rotor and
housing at low speeds. At high
speeds, when the air resistance to the
turning of the fan greatly increases,
slippage occurs. On some models a
thermostatic control permits more
fluid to enter the housing, increas-
ing top fan speed, when underhood
temperature is high.
In most cases, fan operation can
be checked with a timing light and
tachometer. The speed of the fan
and crankshaft pulley is the same
when both appear to be stopped by
the timing light. Although a defec-
tive coupling must be replaced as
an assembly, adjustments can be
made on some units. Test and service
recommendations on the individual car makes are
as follows:
AMERICAN MOTORS-Rambler, 1959-61. Timing
light should appear to stop crankshaft pulley and
fan at 2,500-2,700 engine rpm. At higher rpm's, slip-
page causes fan to slow down relative to engine speed.
CHRYSLER CORP.-Chrysler 1957-59. Timing light
should appear to stop fan and crankshaft pulley at
1,400 rpm or higher. If both stop at lower speed, fan
is operating below minimum speed. This can cause
overheating and therefore the drive should be re-
placed. Do not remove filler plug or add fluid to
drive unit.
Excessive fan noise can occur if unit locks up from
bearing failure or internal bind. Normally, the fan
MOTOR, July 1961
Fan Service
By William J. Moreland
Technical Editor of MOTOR
can be turned relative to the pump pulley with only
light finger pressure, the effort decreasing after sev-
eral revolutions of the fan. If the drive is locked up,
replace it.
On 1960 Chryslers, use above procedure. Timing
light check should stop crankshaft pulley and fan at
2,000 rpm or higher on PC- 1,2,3, PYl models; at
1,665 rpm or higher on PS-3 model.
For 1961 Chryslers, fan should appear to be
stopped at not less than 1,600 rpm or more than
1,850 rpm on RC-3 and RY-1 models. On RC-l and
RC-2 models, minimum is 1,550 rpm and maximum
1,800 rpm.
On 1959 De Soto, use same procedure as '59
Chrysler. Minimum fan speed 2,200 rpm. The 1960
De Soto is same as 1960 Chrysler, and 1961 models
are identical to 1961 Chrysler RC-l.
For 1960 Dodge, procedure is same as 1960 Chrysler
PS-3; 1961 models are same as 1961 Chrysler RC-l.
Plymouth 1960, procedure is same as 1960 Chrysler
PS-3. On 1961 models, same as 1961 Chrysler RC-l.
FORD MOTOR CO.-Ford 1961. Thermostatic con-
trol permits more fluid to enter housing to increase
fan speed at high temperatures. A quick check can
be made by rotating fan by hand. At low temperature
the fan should rotate separately from the pulley. At
high temperatures there should be an added resist-
ance to turning as more fluid enters the housing.
Shift point of fan speed on cars equipped
with thermostatic coil is adjusted by mov-
ing the tab to another slot in the bracket
Bimetal strip is removed on 1961 Ford and
Mercury fans. This permits the plunger be-
hind the strip to be removed for cleaning
If overheating or excessive fan noise occurs, check
for sticking of rod actuated by bimetal strip on front
of fan. To correct sticking, remove upper half of fan
shroud from radiator. Carefully push one end of
bimetal strip downward with screwdriver to clear
bracket. Then force the strip outward, away from the
center to spring it out of the bracket. Clean the clutch
unit with a rag dipped in solvent and then pull the
actuating rod out of its bore in the center of the unit.
Clean the bore with a piece of rolled crocus cloth.
Clean the rod in a varnish or shellac-removing sol-
vent, or with crocus.
Replace Assembly
If the bimetal strip is kinked or bent, the assembly
must be replaced. If the rod is damaged, replace it.
Measure the length of the old rod with a micrometer.
Adjust the Allen screw in the replacement rod to
obtain the same over-all length. Install the bimetal
strip with the marking Bl downward toward the
clutch unit. Insert one end in the bracket, force the
center of the strip outward carefully, and spring the
opposite end into the bracket.
On 1960 Lincoln, use test procedure given for
1957-59 Chrysler. Engine speed at which fan and
crankshaft pulley should appear to be stopped is
2,700 rpm.
For 1957 Mercury, thermostat inside the water
pump moves a plunger rod through the center of
the pump shaft to actuate a clutch in the fan hous-
ing. The clutch is actuated at approximately 200 deg.
and transmits enough torque to drive the fan at
speeds up to approximately 2,600 rpm.
To check the operation of the fan, if overheating
occurs, tie a piece of light string from the tip of a fan
blade to the battery support to keep the fan from
rotating. Then start the engine. When engine tem-
perature is high enough to actuate the fan clutch,
the light string should break if the unit is function-
ing properly. Stop the engine immediately and turn
the fan by hand. The assembly should be engaged
to a point where it will not [continued on page 142
MOTOR, July 1961
How's Business?
All Signs Point Upward
Continuing business improvement along all major
fronts has brought forth an outburst of optimism
from government officials, economists and business
men. Current evidence confirms that a broadly based
upturn is already in progress.
Personal income, which is running at an annual
rate of $413,700,000,000, is swinging up. By year's
end, some economists forecast, income should increase
to a $425,000,000,000 rate. While construction spend-
ing is moving along at an annual rate of $56,700,-
000,000, it is predicted that total 1961 outlays will
top $57,000,000,000, an all-time high.
Freight carloadings, which to date have lagged,
show fresh signs of recovery. In fact, railroad officials
expect rail freight volume to increase noticeably in
the coming months. And while steel and brass output
slackened early last month in what is described as the
traditional summer lull, observers confidently predict
the lull will end sooner than usual— perhaps by the
end of July or early August.
Even the pesky employment picture has taken on a
brighter hue. Government experts have stated that
although 6.9 per cent of the labor force is currently
unemployed, this percentage will drop below 6 per
cent by the end of 1961.
PRODUCTION.. Steel output, which for months
moved along at a sprinter's pace, began to slacken
last month. Brass mills have slowed down, too, but
this is attributed to the usual summer slump. It ap-
pears, however, that the summer lull in steel and
brass output will end earlier than customary— the
end of this month instead of late August or early
September.
MOTOR'S Monthly Summary
CONSTRUCTION.. For the third consecutive month
construction spending rose in May, hitting an annual
rate of nearly $56,700,000,000. Public construction
spending is responsible for the rise. Private building
outlays are still on the sluggish side.
INVENTORIES. .After almost a year of cutting back,
manufacturers are beginning to build inventories.
These efforts reflect improved incoming orders from
their customers and stepped-up production in many
industries.
CARLOADINGS.. Rail freight volume, trailing last
year by about 14 per cent, shows signs of turning up-
ward. Railroad men optimistically predict that
freight volume for the entire year will come within 2
per cent of 1960's volume. Meanwhile, intercity
truck tonnage has steadily climbed to levels ap-
proaching last year's pace.
RETAIL SALES. .After tightening up on their purse
strings in April, consumers have expanded their
spending. Major retailers throughout the country
have reported gains during May and June.
CREDIT. .Interest rates will swing up. Federal Re-
serve Board predicts, if business keeps getting better.
Should expanding business create heavy credit de-
mands, rates will be pushed up. So far, however, de-
mand has not exceeded supply and rates have been
holding steady.
PERSONAL INCOME. .Disposable income of all per-
sons in the country was estimated at an annual rate
of $357,200,000,000 at the end of the first quarter.
Due to rising employment and longer work weeks, it
seems certain that the rate rose sharply for this year's
second quarter.
EMPLOYMENT.. The jobless total fell by almost
194,000 to 4,768,000 in the period ending May 15.
The decline was described as "about seasonal." It is
estimated that 6.9 per cent of the labor force was
idle. But, government officials predict, unemployment
will drop below 6 per cent of the labor force by the
year's end.
PRICES. .Index of wholesale prices in primary mar-
kets has held fairly firm at 1 19 per cent of the 1947-49
base. Consumer price index, on the other hand,
shows signs of creeping upward this month. Expected
increase will result from gains in fruit and vegetable
prices.
MOTOR. July 1961
^..^
Service Sam shows you . . .
How to float a sale with a raft of bearings!
If you're interested in getting in on the big
profits in wheel bearings, look into the Bower-
BCA wheel bearing package. You get a key
assortment of the fastest selling ball and roller
bearings plus a chrome-plated torque wrench,
window posters, decals, application sheets,
and price card all in one package.
It's everything to get into the profitable wheel
bearing service business. Encourage wheel re-
packing the same time you sell a lube job-
check every wheel bearing. You'll be pleased
with the plus business and the customers will
be pleased. Investigate this new money-maker.
Call your nearby Bower-BCA jobber today.
FEDERAL-MOGUL SERVICE
DIVISION OF FE0ERAL-M06UL-B0WER BEARIN6S. INC. • DETROIT 13, MICHIGAN
:edera
Ttloqut
MOTOR, July 196J
^^
Indianapolis winner- meclianicis
From a complete electric valve shop to a M'^ portable drill . . • Black & Decker
tools are made to win your respect on any job. You choose from over 90 dif-
ferent tools ... all packed with famous B&D power, quality-built by well-
known B&D engineering. Each cuts comers on cost, trims minutes off job-time.
More than a half-century of design leadership has made Black & Decker the
front line in the automotive field, the first choice of top mechanics.
62
MOTOR, July 196i
choose
Black Si Decker-
Towson 4, Maryland
a Black Si Decker
award winners
MOTOR, July 1%1
Factory Service Sla
Detroit experts keep you up-to-date on
latest repair changes and procedures
BUICK SPECIAL
Adjusts Axle Shaft
Axle shaft end play can be
checked, with the wheel and
brake drum removed, by measur-
ing the difference in the distance
between the housing and the axle
shaft flange while moving the axle
shaft in and out by hand. End
play up to .042 in. is normal.
Do not insert a shim inboard
of the bearing in the housing to
remove all end play. This would
ignore the end play of the bear-
ing itself and could cause improp-
er seating of the gasket or back-
ing plate against the housing.
MERCURY
New Transmission Gears
New tooth design (top) has
straight faces on points.
Original gear tooth design
(bottom) had radius on ends
New transmission gears are
now available for replacement on
1960 standard transmissions.
The tooth-pointing angles have
straight faces on the points in the
new design. Original design gears
had a radius on the ends of ihe
teeth.
With this difference in tooth-
end design, old and new types
cannot be intermixed. Tooth de-
sign must be the same on the low
and reverse sliding gear, the mat-
ing gear on the cluster, and the
reverse idler gear.
CHRYSLER
Torques U-Bolts
Excessive tightening of rear
spring U-bolts can distort the rear
axle housing and damage axle
shaft bearings.
The torque on rear spring U-
bolt nuts should be maintained at
50 Ib.-ft. on 1957-61 Chrysler and
Imperial models. Dodge, Lancer
and Plymouth. The recommend-
ed torque on the Valiant is 45 Ib.-
ft.
DE SOTO, DODGE,
PLYMOUTH
Corrects No-Reverse
In most cases, the cause of no
reverse condition on a Torque-
Flite 6 or 8 transmission equipped
with a one-piece valve body can
be traced to a stuck reverse-block-
er valve. The condition can be
corrected by installing a special
package, part No. 2275523.
To make the installation, re-
move the valve body from the
car. Remove the reverse blocker
end plate, valve and spring from
the transfer plate. Then separate
the valve body and steel plate
from the transfer plate. It is not
necessary to remove the valves
from the valve body unless the
oil is very dirty.
Clean the blocker valve bore
with crocus cloth, allow all parts
to soak a few minutes in a suit-
able clean solvent, and dry them
with compressed air. Then reas-
semble the valve body, using the
valve, seal and spring included in
the package. Install the seal with
the lip facing the end of the valve
opposite the spring.
CORVAIR
Fast Idle Setting
If an excessively fast idle exists
when the carburetor is operating
on half to full choke, recheck the
fast-idle setting.
There should be a clearance of
.045 in. between the end of the
fast idle screw and the tang on
the throttle lever, with the choke
in the wide-open position. Use a
feeler gauge to obtain an accurate
adjustment when making the set-
ting.
LINCOLN
Lubricates Wheel Bearing
Early production 1961 cars used
a sodium-base grease for front
wheel bearing lubrication. Since
approximately Dec. 27, 1960, a
lithium-base grease has been used.
The two lubricants are not com-
patible and must not be inter-
mixed.
The lithium-base grease is light
[continued on page 66
64
MOTOR, July 1961
PISTONS and CYLINDERS
LOOK LIKE THIS
when you use
poor quality brake fluid/
^CROSS-SECTION OF
MASTER CYLINDER;
BORE IS CORRODED
AND PITTED.
Poor qualify
brake fftttd did it!
jjU PISTONS ARE
^CORRODED ,
CUPS ARE GUMMED
Pool" qvafiiy
brake fiuid did it*
I
SX
^Unr^toucHed photoi
]9h sur$ of the job
/ usin$ one of these
EI5
nMon drumi. fhfr ll-Qunctf cam or
MASTE« CYUNDUS ^
WASTEfi GTIINOIB KITS
WMEtt CTtlNDfffS
CYLINDIK KITS • TOOLS
E« BtAKE KITS * SWiTCMIS
BSAKI flUiDS - BHAKI 6LII0ERS
••^AVf l>UTy
^HTOtAULIC CLUTCH REPAIR KITS
ANO CniNOERS > BRAKE CARIES
^^^POWEH BRAKE ttSTIRS
•iakeI hold down parts
^AtTM BRAKf CUPS ■ HOSES
^"- Grower bvake parts
HEAVY-DUTY
SUPFR T03 or SUPFR 500
BRAKE FLUIDS
rteK qmsi SAB specif h9fms I
Your reputation i& at stake when you combine quality brake parts
witK o low grade brake floid; THEY JUST DON^T MIX! Whether you
replace or repair, moke sure you refill with an EIS Swper BRAKE
FLUID. And, no itiotter which you choose, you're getting a chemi-
cally balanced fluid that insurer the parK you use and your lervice!
EIS SL*per BRAKE FLUIDS have been road-proven over the years to
perform safely and to provide sure braking action in all seasons
. , . in oil driving condilioni. Here's why:
VfSCOSrrr - ChemUal ingre-
dients are correctly balanced to
maintain efficient operation,
tUBRrCATJNG OUAUJY - They
provide full lubrication to pis-
tons in master and wheel cyl-
inders, preserve the life of both
synthetic and natural rubber
parts.
CORROSION - Advonced inhib-
yoof f 'S pisfrifau^o
TOR, July 1961
EIS AUTOMOTIVE CORP
itor formulations protect metal
parts from corrosion.
COMPAT/BiUry - They mix and
work with all quality brake
fluids.
OPfRAnNG RANGE - Super
703 .. . High-over 410*F., Low
— minus 60"F., Super SOO . .
High-300'F, Low^minus 60'F
. M i dd I e t o w n , C^
%^
{
-What Caused This?.
The owner complained that his
6 cyl. standard transmission ve-
hicle was misfiring. Spark plugs
and secondary ignition cable were
checked and found to be in work-
ing order. A compression check,
however, pinpointed one cylinder.
Upon removing the cylinder head,
the mechanic saw a hole the size
of a half-dollar burned complete-
ly through he piston head. Do
you know what caused this? An-
swer is on page 136.
Factory Service Slants
continued from page 64
in color. The sodium base grease
is a dark greenish brown. Only
the sodium-base grease will form
long stringers as it is pulled apart.
If grease of the same type as
that in the bearings is not avail-
able when the bearings are lubri-
cated, all of the old grease must
first be removed before they are
repacked. Mixing of the two
greases will cause a bleeding ac-
tion which will permit the lubri-
cant to pass the seal and affect
brake operation.
MERCURY, COMET
Clean Crankcase Ventilator
Failure to service the positive-
type crankcase ventilating system
at recommended mileage intervals
can affect engine performance
and fuel and oil economy. Car-
buretor is calibrated to compen-
sate for crankcase vapors drawn
into the intake manifold. If ven-
tilating system becomes blocked
due to failure to clean the parts
at recommended intervals, carbu-
retor air-fuel ratio is affected and
the engine will begin to operate
on a rich mixture. Also, lack of
adequate crankcase ventilation
will increase sludge formation.
The parts of this crankcase ven-
tilation system should be cleaned
at 8,000 mile intervals on Comet
and Mercury, and at 6,000 mile
intervals on Lincoln. These in-
tervals are based on the use of
approved lubricants and filters
and apply to cars in normal serv-
ice. Under extremely adverse of>-
erating conditions the parts may
have to be cleaned more frequent-
STUDEBAKER
Aids Valve Adjustment
Top of rocker arm cover is
cut out to permit valve ad-
justment without loss of oil
Oil loss can occur when adjust-
ing valve rocker-arm clearance on
a 1961 Lark. To prevent this,
modify a rocker arm cover by cut-
ting out the top of the cover,
leaving only two strips for secur-
ing the cover to the studs. The
base of the cover acts as a baffle
to contain the oil.
When making the adjustment,
reduce the engine speed to less
than the normal 550 rpm idling
speed to prevent oil loss. The
lower speed will also permit a
more accurate adjustment.
FORD
Fuel Pump Maintenance
Mechanical type fuel pumps
should be replaced or overhauled
after 45,000 miles or two years of
operation, whichever comes first.
This applies to both cars and
trucks.
The fuel pump diaphragm will
normally wear over many thou-
sands of miles of use and, when
sufficient deterioration has taken
place, fuel can pass the dia-
phragm and dilute the engine oil.
The pump service recommended
lessens the possibility of internal
engine damage from this cause.
OLDSMOBILE F-85
Adjusts Dwell Angle
The following procedure per-
mits dwell angle to be adjusted
without risking possible injury
from the fan blades.
With the engine running at
normal operating temperature,
connect a dwell meter to the pri-
mary lead terminal on the coil
and a suitable ground. Raise the
access door on the distributor cap
and retain it in the raised position
with a small lump of calking com-
pound. With the engine running
at idle speed, use the special tool
available to engage the adjusting
screw located at an angle to the
door in the cap. Adjust dwell an-
gle to 30 deg., remove the calking
compound and close the access
door.
PLYMOUTH, VALIANT
Replace Switch Rheostat
The headlamp switch rheostat
on 1959-61 Plymouths and on all
Valiants can be replaced separate-
ly. Use rheostat parts package No.
2275231 for switches marked
"FASCO," and part No. 2275234
for those marked "RBM."
To replace rheostat, remove
[continued on page 68
66
MOTOR, July 1961
NOW... A NE^V NAME FOR THE NUMBER 1 THERMOSTAT I
simply say X>eloo
Today, General Motors thermostats proudly bear the new name of Delco-Harrlson.
The name Deico means new national recognition and acceptance. And, for half
a century, the Harrison name has been the standard of quality in automotive heat
transfer products. Now, these two great names combine into Delco-Harrison
... to assure you of the highest standards of sales performance and product
reliability. So, simply say DeIco . . . Deloo-HAzvisoziL thermostats,
distributed nationally through XTzilted I3eloo
MOTOR, July 1961
Factory Service Slants
continued from page 66
switch and dislodge the spring
with a screwdriver. Compress the
spring and rheostat between the
thumb and forefinger and remove
them with a turning motion.
Assemble the new rheostat.
Compress the assembly betwen
the thumb and forefinger, and
slip it into the housing. Then lo-
cate the spring on its seat with a
screwdriver blade and, with a
turning motion, slip the rheostat
into position. The contact tab on
the "FASCO" switch must make
positive contact with the dome
lamp terminal at its extreme
counter-clockwise position of rhe-
ostat travel. On "RBM" switches,
the larger master tab on the drive
plate must be fully engaged in
the corresponding notch in the
rheostat ceramic.
VAUANT
Lubes Gearshift Linkage
The gearshift linkage on cars
equipped with manual-shift trans-
missions should be lubricated ev-
ery 10,000 miles or once a year,
whichever occurs first.
To lubricate the linkage, re-
move the four screws from the
rubber boot on the gearshift link-
age and slide the boot upward
away from the floor pan. Apply
engine oil to lubricate the pivot
points and yoke selector mecha-
nism.
WILLYS
Protects Kickdown Switch
Kick down switches are coated
with an electrical insulating com-
pound in production to prevent
possibility of engines being
"drowned out" during wet-weath-
er operation. Replacement switch-
es are not coated because the
coating must be applied after the
harness is attached to the switch.
When a replacement switch is
installed, coat the switch terminal
connections and at least 2 in. of
the harness with a suitable electri-
cal insulating spray.
.BODY.
UNCOLN
Emergency Hood Release
Should the hood control cable
become broken or disconnected,
the hood can be opened with a
32^ in. length of y^ or ^ in.
solid bar stock.
Place a piece of masking tape
on the bar 15 in. from one end to
serve as a marker. Then remove
the rear splash shield from the
left front fender. Locate the 1^
in. round hole in the upper rear
comer of the left front fender
apron. The hole is beside the
heater blower motor and there is
electric wiring routed through the
hole.
Now insert the bar stock 15 in.
into the hole and contact the
hood release catch. With the bar
held as high as possible, pull it
toward the front of the car using
the hole as a pivot point. The bar
will supply the leverage required
to open the catch.
PONTIAC
Repairs Damped Clips
GARNISH
MOLDING
Cotter pin (arrow) is inserted
through molding retaining flange
and the body pinchweld flange
Should the clips which retain
reveal moldings around the wind-
shield or back window become
damaged, either of the following
procedures can be used to secure
the molding.
Use an auxiliary screw where
there is a gap between molding
and body surface. Insert a sharp
punch or awl between reveal
molding and rubber channel,
push molding in flush, and punch
a hole through retaining flange
of molding and body panel. Apply
calking compound on the threads
of a small sheet metal screw and.
with the molding held in position,
install the screw.
Another method is to remove
the garnish molding and disen-
gage the reveal molding enough
to mark the retaining flange. Do
not mark at an existing retaining
clip location. Now remove the re-
veal molding, drill a y^ in. hole
through its retaining flange, and
a %Q in. hole through the body
pinchweld flange. Install a %2 ^Y
1 in. cotter pin and, with the
molding retaining clips engaged,
pull cotter pin from inside the
body. After the cotter pin has
been pulled down, open the ends
of the cotter pin to secure in
place.
CADILLAC
Cleans Trunk Linings
Do not use a fabric cleaner to
clean the trunk lining material on
1960 and earlier models. The use
of a solvent can cause the tar pa-
per backing to bleed through the
trim.
Suds, such as those obtained
from a mild soap and water or
special preparations for the pur-
pose, can be used on the surface
of the trim. Be careful not to
saturate the fabric. Remove the
suds with a vacuum cleaner after
the cleaning operation.
STUDEBAKER
Trunk Lid Lock Housing
The trunk lid lock housing and
adapter on 1961 Lark models, ex-
cept taxicabs, are preassembled in
production. The adapter is re-
tained in the lock housing by two
depressed tangs and special
equipment is required for assem-
bly.
For this reason, the lock hous-
ing and adapter must always be
replaced as an assembly. Only the
complete assembly, part No.
1338256, is available for replace-
ment. The listing of individual
lock housing and adapter assem-
bly in the current parts catalog is
incorrect.
68
MOTOR, July 1961
$10 for Your Ideas
Have you como across any tfmesdvlng %hoff cuti or solutions fo
tough repair problems? If you hove, ond the idea is o good one^
MOTOR will pay you $10. If your idea needs an illustration, just en*
close a rough sketch In your lettef. MOTOR'S artists will do a finisfied
drawing.
When your idea opplies to one particutor car make^ be sure to givw
the make and model year of the car.
Naturolfy ideos which have already been used or offered elsewher*
cannot be considered.
So grab o pencil and [ot down your idea on your shop's lefterheod
or billheod. Then mall it to "Fix If EdHor, MOTOR, 250 W, 55ffi St„
N. Y, 19, N. Y.
rpuibk^? Readers Tell How To
FIX IT
Easier Seal Replacement
The removal and replacement
of outer and inner ring seals on a
Powerglide Hi-Lo clutch can be
accomplished more easily by using
a discarded clutch hub.
To adapt the hub, break ofiE
one of the eight teeth and bend
the remaining seven teeth 14 in.
toward the center. The teeth will
then fit snugly on top of the
spring seat, permitting the spring
to be compressed safely for remov-
al of the snap ring. Insert two
screwdrivers in the gap left by the
removed tooth to release the snap
ring.
— GBORQB CROWDBR
Geo. Crowder Garage
Flint. Mich.
Replaces Motor Support
The front motor support plate
on most Chrysler 6 cyl. engines up
to 1960 cannot be removed with-
out removing the oil pan. This is
because the bottom bolt which
holds the plate to the block is in-
serted from the rear, inside the
oil pan. Following procedure al-
lows removal of support, without
removing oil pan.
First, drill a % in. hole into
the center of the bolt. Then drive
an Allen wrench into the hole
and, with the wrench, thread the
bolt back out of the plate. The
plate can be removed over the
Allen wrench. To install the
plate, reverse the procedure.
— LEROY W. BRITTEN
Purdy Motors Ltd.
Halifax, N.S., Canada
Installs Gauge Retainer
Tab edges are ground off at an
angle. Base widths of two slots
vary to obtain unequal spacing
The retainer which secures the
fuel gauge tank unit in the fuel
tank on 1960-61 Chevrolets and
the 1961 Corvair is difficult to in-
stall, even with the proper retain-
er tool. This is because the tabs
are evenly spaced and must fit ex-
actly.
To make the retainer easier to
install, grind off one edge of each
of the three tabs at an angle.
Vary the base widths of the slots
so they are unequally spaced. The
retainer can then be started one
tab at a time and easily installed
with a screwdriver, if a retainer
tool is not available. Since the old
O ring may be swollen, it's best
to install a new one, cemented to
the tank unit.
—ROBERT J. PITSBR
Belair Rd. Chevrolet Co.
Baltimore, Md.
Repairs Stripped Threads
When removing and replacing
door trim panels on Corvettes, we
often find that the screw holes
are enlarged to a point where
they will no longer hold the
screws securely. A quick and easy
repair can be made in such cases
by using clip-on type screw re-
tainers.
To install the screw retainer,
drill a 14 in. hole Ys *"• *" from
the original screw hole. Then
elongate the i^ in. hole to ap-
proximately 1^ in., the same
width as the clip-on retainer.
Now slip the retainer into place,
with the screw hole in the retain-
er lined up with the oversize hole
in the panel.
If the screw holes in the metal
[continued on pace 80
MOTOR, July 1961
-Getting the Business.
Fix It
continued from page 79
corners of the panel are enlarged,
snap the clips over the edge of
the panel and the repair is made.
This method will work on other
cars, too.
—ADOLPH HUBLAR
New Albany Motor Ca
New Albany, Ind.
Handy Support Tool
An extra tool for supporting the
weight when changing springs or
holding up an engine on a lift
always comes in handy. A support
can easily be made up from scrap
that is usually available around
the shop.
To make the tool, simply cut
about 3iy4 ft. length of li/^ in.
water pipe and weld a suitable
saddle to one end of it. Now slip
the other end of the pipe over an
old bumper jack which is used to
raise and lower the weight. It*s
best to weld the base of the jack
securely to keep the jack from
tilting.
— MILO MILLER
Bob Barth, Inc.
Syracuse. N.Y.
Replaces Cover Gasket
Replacing a valve rocker arm
cover gasket on a late-model
Chrysler, which first requires the
removal of a heater duct from
the firewall, takes a considerable
amount of time. However, this
job can be done without removing
the duct.
Just loosen the cover and lift it
far enough to remove the old gas-
ket. Slip the new gasket over one
end of the cover, slide it toward
the other end, and then slip the
opposite end of the gasket over
the cover. By using a mirror to
see that the gasket is in place,
and cement to hold it there, the
replacement can be made quickly.
— W. K. PERRY
G. and P. Anto and Truck Service
Bakersfield, CaL
Repairs Rear Stabilizer
The rear stabilizer bushings on
1958 Chevrolets sometimes be-
come loose in the mounting
bracket on the differential hous-
ing. The bracket is not serviced
separately and when the eye in
the bracket becomes elongated a
new housing is required. This is
an expensive repair.
To make an effective repair at
a much lower cost, use a cutting
torch to round out the eye so that
a li/^ in. length of I14 in. pipe
can be inserted. Then weld the
pipe to the bracket and install a
new bushing. This gives the bush-
ing a li/^ in. bearing surface, in-
stead of two %6 in. surfaces, and
makes a long-lasting, faster repair
at a much lower cost,
—CLIFF HOFER
Tom CarreU Chevrolet
San Fernando, CaL
Releases Stuck Turboglide
If the Turboglide on a 1957-61
Chevrolet becomes stuck in the
park position, the parking pawl
can be tripped to release it by us-
ing a valve push rod adapted for
the purpose. To adapt the push
rod, offset it down 2 in. at one
end to form a right angle. Keep
the center of the push rod straight
for a length of 6^4 in- and, at the
other end, bend it up to curve at
about 45 deg.
To trip the parking pawl, place
the curved end of the push rod
in the drain hole and push against
the park lever. This eliminates
removing the pan and gasket.
—FRANCIS JACKSON
Smith Chevrokt
Haverhill, Mass.
Opens Blocked Oil Holes
Sleeve is placed over rocker arm
stud, with zerk fitting lined up
with stud hole. Grease pressure
through fitting opens oil line
Oil supply holes in the rocker
arm studs on late Pontiac and
other GM cylinder heads some-
times become plugged. When this
happens it's almost impossible to
[continued on page 84
>
80
MOTOR, July IMl
;,\iv*^<^i.^*^-^:*^*..
I vsi . i
im
*St69dy, ptofitsble ssles of Cites Belts
Mm MORE. MONEY IN WE BANK!'
T^
toys Buddy Worren — Warren's Garage
4102 Navigation BWd
Houston, Tex OS
REPLACE BELTS THAT ARE...
• GREASY • CRACKED
• GLAZED * PEELING
• SPLIT
^'Before going into business for myself sixteen years
ago, I had nine years' experience selling Gates Belts and
Radiator Hose. So, I was well pre-
pared to make these preferred acces-
sories an important part of my profit
picture.
"We average 80 belt sales a month
— and it sure makes a difference in the
amount of money that goes in the
bank."
In the garage business too, time means money — Gates garage-
tested sales aids are tailored to the task. The Dial Finder and Display
Rack help you get the correct belt installed in a matter of minutes. Time
saved means a brighter profit picture and a satisfied customer. So, why
put it off —
''Go" Gates for Profit - Call Your Gates Jobber TODAY
Your Gates Supplier will have a factory-trained Gates Represen-
tative install attractive belt and hose displays, clean up your belt and
hose stocks, and supply you with a complete set of Gates garage-tested
sales aids. He'll also help you get your present stock in shape for top
profits — and you won't lose a penny!
Thtt Got^s Rubber Co., Denver, Colo.
Workl'§ Largeti Maker of V-Belts
G^tes Vuleo V'Belts 9nil HosB /%!
MOTOR, July 1961
%V
you get
your
Chevy parts
at your
Chevrolet
dealer's!
S2
MOTOR, July 1961
Fix It
continued from page 80
clean out the holes with ordinary
cleaning methods. A tool we have
made up opens up the holes
quickly.
The tool is a sleeve which fits
snugly on the stud and is made
from a 2 in. length of ^ in. round
cold-rolled steel. Drill a 2%^ in.
hole lengthwise through it and
then ream the hole with a .374 in.
valve guide reamer. At a point li/^
in. from one end drill and tap a
14 in. by 28 thread and install a
45 deg. zerk fitting.
To use the tool, slip it over the
stud, lining up the zerk fitting
with the hole in the stud. Grease
pressure, applied through the fit-
ting, will force the dirt into the
main oil channel. Remove the ex-
pansion plugs at the ends of the
channel and wash out the dirt.
—EVERETT B. REED
Reeds Machine Shop
Moms Lake. Wash.
Adapts Old Filters
Discarded fuel filters of the in-
line type, such as those used on
Pontiac and a number of other
cars, are excellent for use as small
funnels.
To adapt the filter, simply cut
the top off and remove the filter-
ing material from inside it. This
size funnel is especially handy for
filling hydraulic jacks, master cyl-
inders, steering gears and so forth.
—HOWARD WHITE
Hamel Pontiac
Sedro WooUey. Wash.
Prevents Oil Leakage
In servicing the crankcase ven-
tilation system on 1954-57 Ford
and Mercury cars we have had
many of the covers leak after they
were removed for cleaning or re-
placing of the screens.
We have solved this leakage
problem by marking the position
of the cover and the tube before
removing the cover. The cover
and tube apparently warp slightly
in use. Replacing the tube and
cover in their originally assembled
positions avoids the risk of having
an oil leak.
—MARVIN W. CLARK
Highway Garag*
Culpeper, Va.
BODY TIPS
MOTOR will pay you $10 for each usable
timesaving short cut from the body man
Gleans Sanding Discs
Sanding or grinding belts and
discs that have been clogged with
doughy plastic can be cleaned
easily by soaking them in water
for a day or so. This loosens the
plastic which can be removed
quickly with a wire brush.
— WM. SMITH
Smith Auto Rebuild
Lynden, Wash.
Opens Tailgate Window
The ^ in. offset on end of
tool is inserted in clutch slot
after removal of lock cylinder
On 1959-61 Chevrolet station
wagons with manual tailgate win-
dow, the window becomes inop-
erative if the pin in the lock han-
dle assembly breaks. The trim can
be removed and the window low-
ered from inside the car but
there's a much easier and faster
way.
First, heat and bend a suitable
length of steel rod to obtain a ^^
in. offset on one end. Center-
punch a dimple through the face
of the lock cylinder, insert a paf>er
clip through the hole and push
down on the cylinder retainer.
Then remove the cylinder.
Insert the tool through the hole
from which the cylinder was re-
moved and turn the handle until
the offset in the tool catches in
the slot in the clutch. Then roll
the window down.
— GAYLB B. ROOTE
Bill Root Chevrolet Inc.
Parmington, Mich.
Eases Door Openiiig
Stiff operation of the outside
door-lock release button on a
1960 Ford may make the door
hard to open from the outside.
When this occurs, a correction
can be made quickly without re-
moving the lock from the door.
To ease the release-button op-
eration, open the dobr and re-
move the top Phillips screw from
the lock. This is the screw which
holds the lock in place. Now
squirt some light oil into the hole
from which the screw was re-
moved and, at the same time,
work the release button in and
out. The oil will work down in-
to the lock to free up the mecha-
nism. Then reinstall the screw.
Lubricating the lock in this way
is effective and will last for some
time.
—HAROLD R. EDWARDS
Kjebtrup Motor Ca
Garrison, N. D.
How Would YOU Fix It?
A chance to test your skill as a troubleshooter
► The vacationing car owner
complained that his electronic
headlight control was not func-
tioning properly. The only infor-
mation he could give the repair-
man was that he had had a major
tune-up done on his car just be-
fore he started on his trip.
Plugs, points, spark plugs and
wires had been replaced, he re-
ported, but nothing had been
done to the headlight control,
which was then operating O.K.
With only this information,
where would you begin? Turn to
page 130 for the answer.
84
MOTOR, July 1961
«^
m
THOMPSON PRODUCTS
VACUUM TESTED WATER PUMPS
never need greasing
Only a precision huilt» vacuum tesied water pump can bt greased
for life. And that's the story of Thompson factory duplicate pumps.
Skilled hands machine and hone each Thompson pump part fur
precision fit. Critical engineers torture test each model for the equiv-
alent of the car*s operating life. Each and every pump is vacuum
tested against the most minute seal or assembly defect. Ami as iifuini \
asmmnci fjj hng, tTQuhh-jvee lije, Thmnpson w&ft'r pumfts ./re ^^resJied
/or life.
To get the water pump you need, to be sure of reliable service and
a satisfied customer— specify Thompson, There's a factory duplicate
for virtually any car in use today— regardless of make, model or year.
11
1
Sold thru the world's (inest iohhers
ildridge ln<^
C<«v«lttfr<J 3. Ohio
k Vk » 1
>
86
MOTOR, July 1%1
mufRers . . . flexible fail pipes • . . exhaust pipes . . . spark plugs . • •
battery cable . • . fan belts . . • rodfofor hose • • . Of7 filters . . . brake
fluid . . . thermostats . . . ignition coils . • • shock absorbers . • • batteries
. • . engine care chemicals . . . car appearance chemicals . . . automatic
transmission fiuid . . . power steering fiuid . . • remanufactured parts
. . . anti'freeze . . . lamp bulbs . • . sealed beam units
Hfhatever the job, there's a part to fit!
A complete quality line of replacement parts . . .
FOR CHRYSLER CORPORATION VEHICLES
Genuine "New" MoPar Parts and Accessories-The only new parts
recommended for these fine cars and trucks.
MoPar Approved Remanufactured Parts- Highest quality parts,
r-e-m^-n-u-f^-c-t-u-r-e-d to MoPar's rigid specifications.
FOR OTHER MAKES OF VEHICLES
New MoPar "Universar Parts— Famous MoPar Quality,
now available for other popular makes.
Rempar Quality Remanufactured Parts-Quality parts,
r-e-m^-n-u-f-^-c-t-u-r-e-d by MoPar Approved Parts Remanufacturers.
A COMPLETE QUALITY LINE... TO HELP YOU...
install with confidence— cut service costs— save time and space-
increase profits- provide more dependable service.
Genuine MoPar Parts, MoPar "Universal" Parts, MoPar Approved Re-
manufactured Parts, and Rempar Quality Remanufactured Parts are
available from your MoPar Parts Wholesaler — or your Chrysler Motors
Corporation Dealer . . . selling Plymouth, Valiant • Dodge, Dart,
Lancer • Chrysler, Imperial • Dodge Truck • Genuine MoPar
Parts and Accessories. Call your dealer or wholesaler today!
MoPar Parts and Accessories, Chrysler Motors. Corporation, Detroit 31, Michigan
>TOR, July 1%1
IS IT LEGAL?
By Arthur L. Reuter of the New York Bar
Woman Sues to Recover
Car Husband Sold
John and Marion Martley had
been separated for six months.
Marion owned the house and lived
in it, and John stopped in occa-
sionally to pick up some clothes or
tools.
One day, John stopped by while
Marion was out. Her car, a new
Rocket, was parked in the drive-
way. On the desk in the front hall,
Marion had left the registration
card and keys. John picked them
up, drove the Rocket 100 miles to
Clearsburg, and sold the automo-
bile to Harris Bingham, the Rocket
dealer there. He signed the bill of
sale, "Marion Martley," turned
over the keys and pocketed the cash.
The next morning, Harris Bing-
ham sold the car to Ewen Payne.
The police traced the Rocket
and Marion asked Ewen to give it
up, but he refused.
*'I bought and paid for the auto-
mobile in good faith,** Ewen said.
"The whole trouble was your own
fault in leaving your registration
and keys where your husband could
pick them up.'*
Surrenders Car
But when Marion sued. Judge
Keen ordered Ewen to surrender
the car.
The judge said, *'7 he seller can
give no better title than he has
himself. John Martley had no title
and could give none to Harris Bing-
ham. Bingham could give no title
to Ewen Payne.
"Possession of the automobile, of
course, was presumptive evidence
of John Martley *s ownership, but
the presumption is not conclusive,
and any person dealing with the
possessor as the owner does not get
title as against the true owner, un-
less the latter has done something
to mislead the purchaser.
"Marion Martley's keys and
registration were not given to her
husband. They were stolen. It is
questionable as to whether there
was even negligence in leaving the
keys on the desk in her own house,
but if there was negligence, it was
not sufficient as to bar her claim to
the return of her property.**
Based on case reported In 111 8.E. 2d at page
638 (Oa.)
Farmer Claims Dealer Is
Liable for Crop Loss
Sam Ingram, automobile and
farm implement dealer, sold a new
Dreadnaught tractor to farmer Will
Wright. Though Will had bought
two Dreadnaughts from Sam previ-
ously, and had been thoroughly
satisfied, the new one had several
defects. As a result, the tractor had
to go back to Sam's shop time and
again for repairs, all at Sam*s ex-
pense.
Not until after harvest time did
Sam Hnally succeed in ironing out
the troubles with the Dreadnaught.
Then Will demanded that Sam
reimburse him for the reduction of
his crop due to the failures of the
tractor.
Sam refused.
**Under the dealer's and manu-
facturer's warranty, our obligation
was to furnish the parts necessary
for repairs,** Sam argued, *'and in
paying for both parts and labor
we*ve done more than we were
obligated to do."
Awarded Judgment
But Judge Wise decided that
Sam had to pay and awarded Will
a judgment for the money he
proved to have been lost by the trac-
tor's inactivity.
Said the judge, "In addition to
the express written warranty de-
livered to the buyer of the tractor
at the time of sale, there may be
an implied warranty of fitness for
use, where the buyer makes known
to the seller the particular purpose
for which the article is required,
and relies on the seller's skill or
judgment that the article is fit for
the purpose.
"Wright had bought other trac-
tors from Ingram and Ingram knew
that the tractor was to be used on
Wright's farm. Impliedly, Ingram
warranted that the tractor would
be fit for normal farm use.
"Ingram knew or should have
known that if the tractor should
be inoperable, Wright's ability to
raise his crop would be impaired.
The damage Wright suffered by the
forced reduction in production was
the natural result of the breach of
warranty of fitness and was readily
foreseeable as such result.
"Such consequential damages, di-
rectly attributable to the breach of
warranty, are recoverable by the
injured party."
Based on case reported In 100 N.W. 2d at page
521 (Neb.)
Car Loan to Customer
Backfires on Garage
Morley Smith brought his Pluto
sedan to Gus Hammer's garage for
clutch repairs. It was Saturday and
Gus told him that he couldn't do
the work until the following Mon-
day.
"All right, I'll leave it here now,"
Morley said. "I don't want to drive
it the way it is."
Morley added that he and his
wife expected guests over the week-
end, "I don't know how we'll man-
[CONTINUED ON PAGE 160
MOTOR, July 1961
makes
room
for rack
alinement
a NEW MONEY MMER for
alinement, mufflers, tail-pipes, shock absorbers,
brake service, tires and balancing service!
going on
coingup^
all up
162 Power Rack is Bear's answer to
your many under-car servicing prob-
lems. Its retractable ramps make
room for alinement wherever you
have room for a car!
Space saving is only one problem-
solving feature you get with 162
Power Rack. There's nothing like it
for getting at shocks. . .replacing tail-
pipes and other under-car service.
It's just like driving on to any
other rack when you drive on to the
162 Power Rack. You've got full
visibility ... no feeling of driving
op a hill! When you are up, you are
Comnlikt IMI SMrlCfk. Co. Rasa
Motor, juiy i%i
high enough up for under-car work —
but low enough to easily make those
over-the-fender adjustments.
The controls are mounted on a
wall or on the rack, so you leave the
car before raising or lowering the
ramps— assuring complete safety
with visibility from start to finish.
..either wheel Up
With the 162 Power Rack you can
lower either wheel— getting com-
plete access to the under-side of the
car for tail-pipe replacement— shock
service, etc. And, with the Bear Air
or Hydraulic Units under the front
end, you can raise or lower either
front wheel or both simultaneously.
r— INCREASE YOUR EARNINGS- MAIL THIS COUPON NOW!— —
I BEAR UFO. CO.
Without cost or obligatioa,
Mnd DM tho FRBE BUL-
LETIN on tlM BOW Bmt
Moooy-MakJnff 162 Poww
lUck.
CNy.
;:^-\
News for Jobbers
ASIA Lends Support
To Tax-Credit Plan
Automotive Service Industry
Assn. members, testifying before
the House Ways and Means Com-
mittee, supported the Administra-
tion's proposals to aid small bus-
inesses in obtaining capital nec-
essary for growth by means of in-
come tax deductions.
Bills H.R. 2 and S. 2 provide
that any business, incorporated or
not, would be allowed to deduct
from business net income an
amount equal to additional aggre-
gate investment in depreciable as-
sets, inventories and accounts re-
ceivable during the taxable year,
but not to exceed 20 per cent of
such income or $30,000, whichever
is the lesser.
Testifying were Vincent Focht-
man, Fochtman Motor Co., Petos-
key and Traverse City, Mich., Rob-
ert Friedman, Everhot Manufac-
turing Co., and ASIA's Washing-
ton legal counsel, J. Austin Lati-
mer.
NAPA Meeting Draws 800
A National Automotive Parts
Assn. business conference held in
San Francisco last month attracted
some 800 NAPA jobbers and wives,
NAPA suppliers and warehouse-
men from nine western states.
Guiding the affair was J. I. Pim-
entel, general manager of the
NAPA San Francisco warehouse
which was host for the meeting. A
series of business sessions was held,
in which members heard revealing
talks on such subjects as difficul-
ties and opportunities which lie
ahead for members of the replace-
ment parts business, what NAPA
jobbers exf)ect from manufactur-
ers, what NAPA manufacturers ex-
pect from jobbers, obsolesence pro-
tection.
MEMA Adds Members
Since the beginning of the year,
12 new members have joined the
Motor and Equipment Manufac-
turers Assn. Also added to the as-
sociation's roster are 13 credit sub-
scribers and 25 AAR associate
members. MEMA now has approx-
imately 450 members, 395 credit
subscribers and 450 AAR associate
members.
Booklet by Diesel Group
"This Is ADS" is the title of a
new booklet published by the Assn.
of Diesel Specialists. Included are
a history of the association, offi-
cers and directors and a complete
listing of all standing committees.
There is also a list of members.
Attend Management Course
The week-long top management
course held at the University of Il-
linois May 14-19 was attended by
47 Automotive Service Industry
Assn. wholesaler executives. The
course included subjects on sales
management techniques, training
for salesmen, financial manage-
ment, advertising, and other man-
agement problems.
Joseph New President
Of Ad Council
At its recent meeting, the Auto-
motive Advertisers Council elected
Albert Joseph, advertising mana-
ger of AP Parts Corp., as president.
Other officers elected are: vice
president, Al Ballantyne, advertis-
ing manager of Monroe Auto
Equipment Co.; treasurer, George
Thoma, advertising manager,
Thor Power Tool Co.; correspond-
ing secretary, Alfred Roffman, ad-
vertising manager. Standard Mo-
tor Products, Inc.; and Norman
Hull-Ryde, sales promotion mana-
ger of Wix Corp., as recording sec-
retary.
Buys Turbine Firm
Perfect Circle Corp. has an-
nounced acquisition of Schellens
True Corp., Ivoryton, Conn. The
purchase was made by an exchange
of stock.
Schellens True produces turbine
blades and wheels for gas and
steam turbines, compressors, blow-
ers, pumps and auxiliary equip-
ment. The firm will be a wholly-
owned subsidiary of Perfect Circle
and will be operated by the present
Schellens True management.
Group Backs Safety
Southwest Automotive Whole-
salers Assn., representing members
in Arkansas, Kansas, Nebraska,
Missouri, Oklahoma and Texas,
has passed a resolution favoring
state periodic motor vehicle safety
inspection programs.
The resolution calls on individ-
uals and groups to join in getting
enactment of vehicle safety legisla-
tion in their states. Of the states in
the association, only Texas has
such legislation.
Merger Study Dropped
In a joint announcement, ACF
Industries, Inc. and Republic Avi-
ation Corp. reported that a merger
between the two firms is no longer
being considered. The announce-
[CONTINUED ON PAGE 95
MOTOR. July 1961
NEW! m^ AIR-WRENCH
NEW!
CP-734
'Shipper
AIR-WRENCH
If " |!
V2i
f f [SQUARE DRIVE
BOLT CAPACITY
Sets new standards for:
'^^ Performance
^ Easy Operation
Y Speed
Y Reserve Power
true fingertip control
FORWARD . 9£ll^%
Busy service shops and smart mechanics everywhere are
turning to the new CP-734 "Whippet" Air-Wrench.
Here's a V4" square drive, Vi" bolt capacity Air- Wrench
with money-making, time-saving features built right in.
It's faster because the exclusive, air-smooth "Dyna-
Pact" hammer accelerates faster . . . sustains speed. Gives
you controlled power.
Ifs easier to handle because it feels "just right." Bal-
anced for one-hand action. . .with the "Forward-Reverse"
control right where it should be ... at your fingertip.
It's lighter because the more efficient impact unit per-
mits a substantial reduction in tool size . . . really makes it
compact. It only weighs 4Vi pounds. Yet, the "Whippet"
is head and shoulders above the rest for reserve power.
Can be furnished with the exclusive LOK-ON Angle
Head that lets you handle those ratchet wrench jobs with
one-hand ease.
For more information on
the New CP-734 "Whippet"
Air-Wrench, write for Bulle-
tin SP-3042 to: Chicago
Pneumatic Tool Company,
8 East 44th Street, New
Yorkl7,N.Y.
Cnicago Pixeumatic
MR AND aECTRIC TOOLS • IMPACT WRENCHES • AIR-DRILLS « DREAKERS <
MOTOR, July 1961
PNEUDRAULIC IA(ll»^V\K^^\9^\
1»-^5N^
Nationally Advertised
n
-FAMILIAR TO OWNERS of cars and
trucks of all makeSp models and ages
Millions of car owners, whatever they drive, and wherever they drive, recognize the
N-A-P'A Seal as a symbol of quick parts availability and fast repair service.
Year after year, N*A*P*A's advertising has been telling today's car owners to depend
on the N-A-P'A Seal for products of genuine quality, and fast service.
Many of today's car owners were reading N-A»P*A advertisements long before they
could get a driver's license. Perhaps you were, too.
They may be driving Fords, Chevrolets, Plymouths or Cadillacs. They may be at home
or away from home. But they know that the N- A'P*A Seal denotes products of genuine
quality, no matter where they see it
When you deal with yourN-A-P-A Jobber— when you display theN*A»P«A Seal— you are
attracting business. You are also saving yourself a lot of time. How? , . . Your N-A-P»A
Jobber is one of 3,000 who are a part of the nation's largest independent parts
distributing system.
When you call your N*A-P-A Jobber— you are the closest you can get to im-
mediate supply of the products of the finest manufacturers in the automotive
industry, as you will note on checking the next page. Talk with your N ^A* P* A
Jobber now. Profit from his service— and the business the N*A»P*A Seal will
bring to your shop.
NATIONAL AUTOMOTIVE PARTS ASSOCIATION * 29 L MADISON ST., CHICAGO, ILLINOIS
»
92
MOTOR, July 1961
ui^'^^ Pistons, PItfon Pint.
Sle«ve Assembiies, Valves, Vaivs Springs
and Water Pumps.
Allied Automotlva Parts Co.
Indianapolis, Indiana
MlCriTSSt Timing Gears, Timing Chains
k Sprockets
Mlcrotost Timing Gears
Oeveland 12. Ohio
Fan Belts, Air Conditioning
Belts, Power Steering Belts. Radiator Hose.
Heater Hose. Power Brake Hose
National Products, Inc.
Denver 17, Colorado
, Engine Bearings
ClevKe Service • Cleveland 3. Ohio
M MOMSOH thermostats. Thermo*
Stat Assortments
Standard-Thomson Corporation
Waltham 54, Massachusetts
^rxcroat Gaskets & Oil Seals.
Power Steering Equipment.
Victor Manufacturing & Gasltet Co.
Chicago 50, Illinois
ZOLLNER Aluminum and Bi-Metailic
Pistons
Zollner Corporation • Ft. Wayne, Indiana
^JdRIVI UNI.
C^^^^^^^^ Tie-Rod Ends, Ball Joints,
Torsion Bars, Coil Springs, Front End
Suspension Parts
Allied Automotive Parts Co.
Indianapolis. Indiana
9^ Sintermel
Sintermet Transmission DIsct
American Brakel»lol( Division
Birmingham, Michigan
BRIGG8 Shock Absorbers and
Load Absorbers
Briggs ShocIt Absorber Company
Cleveland, Ohio
CLEVELAND Universal Joints
Cleveland Steel Products Corp.
Cleveland 35, Ohio
DETROIT Universal Joints, Drivo
Shafts
Detroit Universal Division
Deart»orn 1, Michigan
Transmission A Overdrive
Gears
Dfttmer Gear Division • Auburn, Ind.
Ball Bearings
The Federal Bearings Co., Inc.
Poughfceepsie, New York
MiCnTCSI Automatic Tranimltiloil
Parts and Kits
MicroTest Gear Company
Indianapolis, Indiana
Clutch Plates
Dana Corporation • Toledo, Ohio
RARITAM Roller Bearings
Raritan Bearings • West Trenton, N. J.
SiM^Miitir Mufflers. Exhaust and-
Tail Pipes, Exhaust System Accessories
DeKoven Manufacturing Company
Racine, Wisconsin
JSlMCCr Universal Joints & Propeller
Shafts; Transmissions: Power Take-Offs;
Clutches; Hub/Lok; Axles;
Dana Corporation • Toledo, Ohio
'VXCX'oat Automatic Transmission
Pinion & Wheel Seals
Victor Manufacturing & Gasltet Co.
Chicago 50, Illinois
\ iliCmiCAL A SAFETY „
V^^ Brake Li
Brake Lining, Clutch Facings.
American Bralteblolt Division
Birmingham, Michigan
IRS Ignition Sets (Ignition
Radiation Suppression), Vinyl and Lac-
quered Braid Primary Wire, 6 & 12 Volt
Battery Cables & Ground Straps. Terminals
Belden Manufacturing Company
Chicago 80, Illinois
ItllCBPIIT Tire Valves, Accessories
Bridgeport Brass Company ''
Bridgeport 2, Connecticut
dlK^
Ignition and Electrical Parts
The Echlin Manufacturing Company
Branford, Connecticut
Windshield Equipment for
Motor Vehicles
Trice Products Corporation
Buffalo, New York
(S) TUN6-S0L Directional Signal Flashers
Tung-Sol Electric, Inc. • Newark, N. J.
UniTCD Hydraulic Brake Parts. Brake
Fluid, Parking Brake Cables and Assem-
blies, Power Brake Kits, Speedometer
Cables and Casings, Fuel Pump Kits
United ParU Division ^
The Echlin Manufacturing Company
Chicago 7, Illinois
VioALL Turn Signals and Switches;
Reflex Reflectors; Truck Mirrors; Flares;
Lights— Clearance Marker. Stop and Tail,
Emergency, Fog, Driving and Back Up.
Vehicle Products Company
Cincinnati 10, Ohio
Parade of Parts" serves repairmen everywhere through 3,000
* Brass Fittings, Oil & Gas
Lines, Controls, Hydraulic Brake Fittings,
Power Steering Hoses
The Weatherhead Company
Cleveland, Ohio
l' IQPIB A i^UIPMINT J
B * K Test Equipment for Engines. Auto*
matic Transmissions, Electrical and CooU
ing Systems.
B*K Service Products
Indianapolis, Indiana
Hydraulic and Mechanical
Jacks; Specialized Service Handling
Equipment
Edgewrater Automotive Division
St. Joseph, Michigan
TUmBmlSm a complete line of hand
tools for automotive mechanics; plus spe-
cialized tools for repair and adjustment of
automatic transmissions.
The New Britain Machine Company
New Britain, Connecticut
SiM&^Mitif Heatmaster-Electronic
Muffler Removal Tool. Kutmaster— Preci-
sion Pipe Cutter, Pipe-rounder and Pipe
expander— Safety Fit Tools
DeKoven Manufacturing Company
lUicine, Wisconsin
[^ APmui^ MAWTiNMCI^
BALKAMP Miscellaneous Parts for
Ford, Chevrolet, Plymouth and other pop-
ular cars; Rubber Products. Switches,
Starter Drives.
Balltamp, Inc. • Indianapolis, Indiana
B^K Service and Supply Necessities
(more than 1600 numbers)
B*K Service Products
Indianapolis. Indiana
MAC'S Automotive Polishes and Chem«
icals
Mac*s Super Gloss Co., Inc.
Los Angeles 42, California
MAITIR-SEIOII Automotive Colors,
Undercoats, Thinners and Reducers, spe-
cialties
The Martin-Senour Company
Chicago 8. Illinois
Contour Replacement
Front, Rear and Trunk Mats
Prospect Rubber Company
Cleveland 3, Ohio
itniHfUfW Fasteners, Screws, Nuts
and Bolts, (Used Everywhere).
Rocltford Screw Products Co.
Rockford, Illinois
' Floor Mats, Litter Baskets
Rubbermaid, Inc. • Wooster, Ohio
Jobbers
MOTOR, July 1%1
^^
\
News for jobbers
continued from page 90
ment said, "After thorough study
it is the reluctant conclusion that
a merger does not offer sufficient
advantage to the two companies
to be warranted."
Urges Standards for Brake
Friction Material
A resolution urging the Society
of Automotive Engineers to devel-
op friction material grade stand-
ards by which brake lining can be
rated as to quality has been adopt-
ed by members of the Brake Shoe
Bonders Institute, division of Au-
tomotive Parts Rebuilders Assn.,
Inc.
Refurbish Old Name
The 57-year-old trade name Prest-
O-Lite is being extended in modi-
fied form to cover a full line of au-
tomotive products by the Electric
Autolite Co., which recently sold its
battery and spark-plug production
and sales facilities, as well as the
trade name Autolite, to the Ford
Motor Co.
With hyphens dropped, the old
\
IMPORTANT NOTICE
TO SUiSCRIiERS
If you or« going to movo it it
nocossory that tke propor notifico-
tion bo modo, at tho •orliott pos-
siblo momont. to thot you moy con-
tinuo to roceivo your copiot of
MOTOR Mogozino without intorrup-
tion.
Such notificatioii thould bo modo
to MOTOR Mogozino by Uttor.
postcord, or pott offico form 22S,
giving tho old oddrott, ot woll at
tbo now, with pottol zono number
if any. You thould olto notify your
locol post offico on pottol form 22
of your chong* of oddrott. Both
postal forms oro obtoinoblo at any
post offico.
Sinco consideroblo timo is ro-
quirod to procoss a change of ad-
dross you oro urgod to odviso tho
MOTOR Mogozino Subscription Do-
parfmont as soon as you know your
now oddross, preferably five weoh
\fi advance.
MOTOR MAGAZINE
SvbteripfioB D«pf.
250 W«st 5SH St.
N«w York 19. N. Y.
name has now become Prestolite.
Originally, the name was applied to
acetylene lighting systems for cars.
Additive Maker Cited
Federal Trade Commission has
charged that Magnaflo Co., Inc.,
Youngstown, Ohio, maker of the
battery additive called Lifetime
Charge, has falsely advertised that
the product is "U.S. Government
Approved," "gives a permanent
charge" and enables purchasers to
"drive confidently all year long."
Dedicates Research Center
Eaton Manufacturing Co. dedi-
cated a 11,300,000 research center
last month in Southfield, Mich.
Located on a nine-acre site, the
center will be used for develop-
ment of new products and ideas.
Rebuilders Adopt Code
A code of ethics has been adopt-
ed by rebuilder members of the
Automotive Service Industry Assn.
Included in the code's responsibil-
[CONTINUED ON PACE 96
No. 2161 BRAKE ADJUSTING TOOL
Longth 9"
^.•:
DURO offers a complete range of
BRAKE SERVICE TOOLS
Every tool needed for brake service and adjustment is now avail-
able in the DURO Chrome Alloy Steel quality line. This includes:
STAR NUT BRAKE ADJUSTING TOOLS
For speedy and convenient adjustment of
Bendix, Huck and other brakes on cars an^
trucks. Every Service Station, Garage or AAe-
chanic should have these tools. Each has its ad-
vantages in clearing obstructions such as springs
and body suspensions. Each tool is notched at
both ends to prevent slipping off of star nut.
Drop forged from Chrome Alloy Steel for extra
strength, the blades are thin but sufficiently
wide for good contact. Scientifically hardened.
Polished and Chrome plated.
BRAKE LINING AND
GENERAL RIVETING SET
Designed esp^cblly to ro-
ll ne brokes economkolly,
tMs set is o handy ond use-
ful tool on mqny other re-
poir |obs around o Houie*
hold where the uie of riv-
ets is mode to foiten teolh-
er, convos, plostic and
metal obiects.
Set includes Hotding fro me,
anvil, combinotion dril I ond
countersink toof, punch for
removing rivets and tool
for clinching rive Is. Hands
are fefl free for work ai
frame con be held firmly in
o vise. Heighl overoll Vh".
No. 2162 BRAKE ADJUSTING TOOL
Ungth 6-15/16"
BRAKE SPRING TOOL
No. 3430
BRAKE SPRING TOOL
This tool simplifies and speeds the
removal or replacement of Ben-
6\x broke springs. It will work
equolly well on any i.pring that is
atloched to a post. Socket end is
used for removing, and hook end
for replacing springs.
No. a24
BRAKE SPRING PLIERS
Moke an eoty |ob of removing
ond opplying broke springs.
Pointed jaw holds *n lined shoe
while hook draws ipring into posi^
tion. End of one hondle has com
which releases spring from anchor
post with a limple turning motion.
Other hondte for replacing
springs, ii grooved to slip spring
over anchor post.
DURO
■^^^■m^^ metAlL products co.
2649 N. Kildare Avenue • Chicogo 39, Illinois
Abo makers of nationolly advertised DURO Power TooU
lOTOR* July 1961
News for Jobbers
continued from page 95
ities for ASIA rebuilder members
are articles on quality, distribution,
plant facilities, regulatory compli-
ance, catalogs and price sheets, pol-
icies, identification, technical as-
sistance and inventory.
Donates Wheelchair
Western Engine Rebuilders
Assn. recently donated a specially
designed wheelchair for severely
burned children to the Children's
Hospital in Los Angeles, Cal.
Dedicates New Plant
In the presence of state officials,
automotive distributors and mem-
bers of the press, Monroe Auto
Equipment Co. formally dedicated
last month its new $4,500,000 man-
ufacturing plant in Cozad, Neb.
The plant, the company's fifth,
is designed to serve the shock ab-
sorber market west of the Missis-
sippi. With 100,000 sq. ft. of man-
ufacturing space, the plant em-
ploys 250 persons. The plant, how-
ever, was designed for future ex-
pansion.
McGovem New Head
Of Friction Group
James L. McGovern, Jr., Raybes-
tos-Manhattan, Inc., has been elect-
ed president of the Friction Mate-
rials Standards Institute, for the
coming year.
S. Arthur Smith, Silver Line
Brake Lining Corp., is the new vice
president. Harold Hodson, Mar-
shall-Eclipse Div. of Bendix, is
treasurer. Miss Harriet G. Duschek
is secretary.
Additional members of the new
board are George S. Lamson, L. J.
Miley Co.; Alexander Better, Johns-
Manville Corp.; John H. Kelly,
Marshall-Eclipse Div.; Joseph Gree-
nan. World Bestos Div. of Fire-
stone; and Wade E. Canfield, S. K.
Wellman Co. .
Hall to Retire
T. F. (Heinie) Hall, vice presi-
dent-sales promotion. Walker Man-
ufact jring Co., will retire in Octo-
ber. A 25-year-veteran with the
company. Hall is widely known in
the industry for his creativity in
merchandising. He has picked But-
tonwood Harbour, Fla., for his re-
tirement home.
Gets ASIA Award
Wheels Inc., New York, has re-
ceived the Automotive Service In-
dustry Assn.'s Distinguished Service
Award for "exemplary and endur-
ing service" to the community and
the industry. With a predecessor
company, the firm dates back to
1876. It is now a warehouse dis-
tributor.
To Supply Chrysler's Plugs
Champion Spark Plug Co. an-
nounced last month that negotia-
tions have been completed to sup-
ply spark plugs to Chrysler Corp.
According to the announcement,
Champion will supply plugs for
Chrysler cars as well as its marine
and industrial engine divisions.
Research Center Opens
Sealed Power Corp. has
com-
pleted a $1,000,000 engineering and
MOOG SOLVED
THIS PROBLEM:
^ ^:.;.,4
wm
How to take the slack and
bind out of idler arms!
Ordinary idler arms with threaded or rub-
ber-loaded bearings are often too tight
when new, yet quickly wear too loose...
resulting in (1) difficult, erratic steering
(2) road wander (3) uneven tire wear
MOOG STEERING STA-
BILIZER converts original
equipment idler arm assem-
blies from rubber or threaded
bearings to smooth haU-hear-
ing action. The car owner notices the dif-
ference immediately in improved feel of
the wheel, faster steering response and
more effortless driving. Eliminates ex-
cessive steering play, permits better
wheel alignment, prolongs tire life.
i
How to make ball-joints
snug . . . and stay snug!
All ball-joints gradually beconie ki
due to the constant hammering of
wheel. Many are loose even when n
Results in (1) excessive tire wear
front-end noise (3) wheel shimmy
MOOG IAPJUSTAB
BALL-JOINT has a sp<
threaded plug that adj
down with the twist oi
Allen wrench and lodn
front-end play. Pennits custom-tuiu]
the ball- joint for perfect frant-end a
ment. Can be re-adjusted as neoea
thus providing a permanent solutifl
the loose ball- joint proUem. And tfie3
for themselves throu^ longer tire
)6
MOTOR, July 1961
research center at its Muskegon,
Mich., headquarters. Covering 42,-
000 sq. ft., the facility is divided
into four departments: Research,
metallurgy, design engineering and
application engineering.
The center was dedicated last
month at ceremonies marking the
firm's 50th anniversary.
Jobber Doings
Robert V. Daly, formerly direc-
tor of Chrysler Corp. distribution
sales program, has been named ex-
ecutive vice president of American
Parts Co., Div. of Gulf and West-
ern Industries, Inc.
Middle Tennessee Automotive
Wholesalers Assn. recently present-
ed a check for several thousand
dollars to the Middle Tennessee
Girl Scout Council. Funds will be
used to build a year-round camp
building for the senior scouts.
Manufacturers' Personnel
Lawrence Wilkinson to board
lASI Show Emblem
^ to keep tie rod ends
seated for longer life!
ary tie rod ends develop "dry
its" due to improper lubrication
|iickly become loose through wear
^suiting in (1) front-end shimmy
"ratio steering (3) uneven tire wear
MOOG "GUSHER-BEAR-
ING" TIE ROD END fea-
tures special porous bearings
that soak up oil like a sponge.
They actually "breathe" lu-
oil to all bearing surfaces, thus
iting dry metal-to-metal contact
er life of the unit. A MOOG Tie
hd can't pull out, bum out or blow
!k)rrects front-end shimmy and
\ steering, increases'tire life.
¥M
THESE SPECIAL MOOG
'PROBLEM-SOLVERS^..
build customer confidence
by actually doing a better
job than the parts they re-
place. They often open the
door to other types of under-
car repairs... leading to bo-
nus sales of MOOG's complete
line of coil action and other
spring-suspension parts.
Start ringing up your share
of these profitable under-
car sales. Contact your MOOG
jobber or distributor today!
am
UNDER-CAR PARTS
MOOG MEANS MORE
UNDER-CAR BUSINESS
MOOG INDUSTRIES Inc., St. Louis 33. Mo.
I 1962 I.A.S.I. SHOW
^Bh
Official theme-slogan emblem
for 1962 International Automo-
tive Service Industries Show
of directors, ACF Industries, Inc.
Thomas J. Dolan to board of
directors and chairman of the ex-
ecutive committee, Gabriel Co.
Dennis P. Esser to assistant to
the general sales manager, Anti-
freeze Dept., Union Carbide Con-
sumer Products Co.
Ben Sadoff to president, Ar-
thur SADOFF to executive vice pres-
ident and Jack L. Roberts to vice
president in charge of sales. Wells
Manufacturing Corp.
N. R. Farsje to vice president-
director of automotive and general
sales, B. O. Dalbey to general sales
manager of Automotive Battery
Sales, and H. H. Bockstruck to
sales manager of Automotive Bat-
tery Brand Sales, Gould-National
Batteries, Inc.
Bruce R. Williams to assistant
sales manager, Vellumoid Co.
Vincent J. Sullivan to sales
manager of United Brake Parts
Div., Echlin Manufacturing Co.
John A. Swayze to marketing
manager for Delco batteries, United
Motors Service.
Walter Listerman to sales man-
ager of replacement sales and
Fred Theil to sales manager of
original equipment sales, K-D
Lamp Co.
Charles R. Spencer to manager
of the automotive-hardware sales
division. Gates Rubber Co.
E. I. Why ATT to vice president-
administration and H. A. Gregg to
assistant secretary, Gould-National
Batteries, Inc.
W. C. Leftch, retiring \\Qt, presi-
dent in charge of sales, to special
consultant, the Wayne Pump Co.
John A. Dunn to assistant parts
and accessories manager. General
Motors service section.
R. I. Hahn to board, the Modinc
Manufacturing Co.
MOTOR, July 1961
%n
Prices on 1961 Passenger Cars
FACTORY DELIVERED PRICES AND BODY STYLES
B«dy. Maka
iUICK
*&dan 2d (Std.) 112
Sedan 4d (Std.) 112
Station Wagon (Std.) 112
SUtion Wagon 3 seat (Std.) 112
S«i»n 4d (Deluxe) 112
SUtion Wajjon (Deluxe) 112
Coupe 3d Skylark 112
LeSabre
Sedan3d 123
Sedan4d 123
Hardtop 2d 123
Hardtop4d 123
Convertible 123
Estate Waq:on Op 123
EaUte Wagon 9p 123
Invicta
Hardtop2d 123
Hardtop4d 123
Convertible 123
Electra
Sedan4d 126
Hardtop 2d 126
Hardtop4d 126
RIeetra 226
Hardlop4d 126
Convertible 126
CADILLAC
8eriea62
^f^ a\i'-A 129H
Se<mn, 6 window 129' .
Sednn, 4 Window 129' *
Coupe De VilJe looi .".
Sedan De VUie, 6 Window i2i)i ..
Conv«rtible loqi .',
Se*ian De Ville, 4 Window i2f)' ',
Town Sedan 129^
Eldorado Biarriti I2tt>.>
Series 80 ^ '
Speeial Sedan 1291.,
Series 75
tWan., i495i
Limouflioe 149^
CHECKER
Superba Sedan 120
Maratbon Sedan ]2()
Superhe Station Wagon 120
Marathon Station Wagon 120
CHEVROLET •
Corvair
Club Coupe— 500 108
Sedan 4d— 500 iQg
.^Ution Wagon 50rj jos
Club Coupe-700 log
Sedan 4d-700 log
Sution Wagon 70n ]08
Club Coupe, Monia-900 108
Sedan 4d, Monaa-900 lOg
Biacayne
FI<><>tmastcr 2d 119
Fleetnuuitor 4d 119
Sedan. Utility 2d 119
Sedan2d 119
Sedan 4d 119
Station Wagon Brookwood 6^. . . . 119
Station Wagon Brookwood 9p 119
Bel Air
Sedan 2d 119
Sedan 4d 119
Hardtop 2d 119
Hardtop 4d 119
Station Wagon iVkwood 6p 119
Station Wagon Kingiiwood 9p 119
Impala
Sedan2d 119
Sedan 4d 119
Hardtop 2d 119
Hardtop 4d 119
Convertible 119
Station IVagon 119
Station Wagon Nomad 9p 119
Corvette V-8
Convertible 102
Hi
2300
23HI
2876
2732
251'>
2811
2591
20y:j
3 1 07
3152
32L»8
33S2
3623
3730
3825
38 IS
3«»32
4:i5(>
4192
4802
5080
5080
5252
5498
5455
54ns
5498
6477
6233
9533
9748
2542
28^)6
2896
3004
1920
1?»74
2206
1985
2im
2:wi
2201
2201
2337
23'M
2282
2:i69
2423
276(»
2863
2491
2545
2596
2661
2854
2957
2643
2697
2704
2769
2954
299fl
3WJ<»
3934
, i. , Ivl
S I k.5^, &&! Ill
iiiiliJiJiJ
: ;
■S I
* i
NA
NA '
NA
NA
NA
NA
NA
43
43
43
43
43
43
43
3447 I 43
3515 43
Std
Std
Std
108
108
108
108
108 ,
UiS :
108
108
108
108
Std
Std
Std
Std Std
Std Std
Std ' Std
Std Std
Std Std
St«l Sul
Std Std
Std Std
Std St<i
Std , Std
Std Std
Std I Std
Std
Std
33 ; 64
43
43 '
43
43
43 I
43
43 I
43
43
43
43
43
43
43 I
43
43
43 I
43 ,
43
43
NA
75
75
75
75
75
75
75
75 I
75 I
75 '
75
75
75
75
75
75
75
75
NA
66 !
66 I
66
86
66
66
90
90
1)0
90
90
90
90
<»0
90
90
90
IHJ
90
90
90
74 ! 378
74 :!7S
74
189
1,S9
189
37S
74 378 189
4 ATH 189
378
74
74 37
189
430 Sid
430 St*i
430 Std
430
430
Std
Sfl
430 Std
430 Std
99 430 Std
99 430 Std
99 430 Std
99 430 . Std
99 430 , Sul
99 430 , Std
W 430 Std
99 , 430 Std
165 129
165 , 129
165 129
165 129
165 129
165 ; 129
KW 129
165 I 129
165 12t»
165
474
474
474
474
474
474
474
\7i
474
Std
Stil
Std
Std
Std
Std
Std
Std
Std
129 474 I Std
NA NA
NA NA
NA NA
NA I NA 1
NA , NA 1
NA I NA I
NA I NA i
NA I NA
75!
75
474 Std
474 Std
222^
22-2^
22h
63
63
63
63
63 ,
63
63
63
54 ,
54 I
54 '
54
54
54
54
54
54
54
54
54
54
54
M
54
54
54
54
54
7^
NA
74
NA
74
NA
74
NA
74
NA
74
NA
74
NA
71
NA
; 317
, 317
I 317
! 317
' 317
' 317
317
I
160 ; 102
317
317
3!7
317
317
317
I'. 1 1
317
317
317
317
:M7
157
157
157
157
157
1.^7
157
199*
199*
199*
199*
199*
199*
199*
199*
199*
190*
199*
1!H»*
199*
19«>*
199*
199*
199*
199*
19<>*
199*
NA : 199
B»dy. Make
CHRYSLER
\ I' -A port
Se«l:in4d
Sedan 4d Highlander
H:mltop2d
Hardtop 4d
Hardtop 4d Highlander
( oiivertible
Town A Country Wa^on 6p. .
Town A Country Wagon 9p, .
Wiiid.«ior
Sedan 4d
HaRltop2d
Hardtop 4d
New Yorker
Se«lan 4d
Hardtop 2d
HanlU>p4d
Convertible
Town d Country Wagon 6p. ,
Town A Country Wagon 9p. .
30ik;
Hardtop 2d
Convertible
COMET
Sedan 2d
Sedan 4d
Station Wai{on 2d
Station W aaoji 4d
Sedan 2d S-22....
DODGE
Lancer
Sedan 2d 170
Sedan 4d 170
Station Wai(on 6p 170
Sedan 4d 770
Hardtop 2d 770
Station Wagon 6p 770
Dart*
Sedan 2d Seneca
Sedan 4d Seneca
Station Wa«(on 6p Seneca. . .
Sedan 2d Pioneer
Sedan 4d Roneer
Hardtop 2d ttoneer
Station Wagon 6p Pioneer. .
Station Wagon 9p Pioneer..
S(.<dan 4d Phoenix
Hardtop 2d Phoenix
Hardt<H> 4d Phoenix
Convertible Phoenix
Polara
Setlan 4d
Hardtop 2d
Hardtop 4d
Convertible
SUitiun Wagon 6p
Station Wagon 9p
FORD ♦
Falcon
Sedan 2d
Sedan 4d
Station W[agon 2d
Station Wai^on 4d
Sedan 2d Futura.
Fairlane V-8
Sedan 2d
Sedan 4d
Fairlane 500
Sedan 2d
Sedan 4d
Qalaxie
Sedan 2d
Sedan 4d
Hardtop 2d
Hardtop 4d
Star Liner
Sun Liner
122
122
122
122
122
122
122
122
122
122
126
126
126
126
126
126
126
126
114
114
1(H»M
114
106H
l()l)>2
llKi>.a
l(W.>-3
118
118
lis
118
118
lis
118
118
118
118
118
118
122
122
122
122
109'
109 >
109^
109»^
Ai
2«»rvi
3012
;{-»2i
3 KM
3152
3511
;{<>22
3218
3303
3:^67
44
44
44
44
44
44
44
44
44
44
44
I
&%
I:
? I
I ^-
108 100
108 ! 100
108
108
412.3 Std
4175 ; Std
42fil ' Std
45<'2 I Std
47'".4
4S71
5411
5841
Std
Std
Std
Std
108
Std
Std
Std
Std
Std
Std
Std
Std
2011 NA NA
2(Mi6 NA NA
2;<2;{ NA I NA
23»>rt N.» I NA
2282 NA I NA
2007
2mi9
2382
2154
2181
246()
2410
2449
2815
2530
2578
2607
2«H)(i
301 1
2715
2737
2796
2!«88
29f.6
3o:i2
3110
3252
321*4
3409
1912
1974
2225
22li8
109H
21 CO
119
2H77
119
2431
119
2492
119
2540
119
2652
119
2706
119
2713
119
2778
119
2713
119
29C3
41
41
41
41
41
41
43
43
43
43
43
43
43
43 i
43
43
43
43
43
43
43
43
43
43
NA
NA
NA
NA
NA
43
43
43
43
43 I
43
43 ,
43
43
43
73
73
73
73
73 !
73,
77 !
77 i
77
100
100
108 ' 100
108 lUU
KtS 100
108 100
108 I 100
108 ' 100
102
102
102
102
102
UJ2
102
102
SIO' 2Jr
510^ 22:
510^ 22:
5i(»' s:
510^ 227
SIO' 22r
714' 2?:
71 r 227
100
100
100
KM
100
100
100
100
100
102 51(K +27
102 51 0' 227
102 510^ 127
1(12
102
102
102
U12
102
510* >hl
510* Hd
510* M
510* ><J
71 4^^ Sfd
714'- Sul
102 510* Sid
102 510* M
NA 172
NA 172
NA 1:2
NA 172
NA 172
59 74
59 1 74
59 74
59 , 74
59 74 , NA 172
NA 172
NA 1:2
NA 172
NA 172
59
74 I NA 172
59 i 74 ' 446* 19^
59 I 74 ; 446^^ la^
74
446* \9S^
59
59 74 446^ !«•■
59 I 74 1 446*^ Iftif
59
74 I 446- \9r
74 ! 446* l.«»
59 i 74 446^ IS'
59 74 446* \SS^
59 ' 74 I 446^ 1»<»
59 , 74 ; 446* 189^
59 74 ' 446* I8»»
59 74 446^^ ISS"
446* IM^
446* 185^
446* 188»
446* IIP"
446* 18!^
446* 189^
NA ]«3
NA IM
NA , 163
NA '■ 1«
NA 163
54 73
64 73
54 73
54 ! 73
54 73
58 ! 47 271 196/
271 190/
271 IW
271 190/
271 190/
271 190/
271 IW
271 I 190/
271 : 190/
271 i IflV
58
47
58
47
58
47
58
47
58
47
58
47
58
47
58
47
58
47
Pricei shown 00 these pages an those which manufacturers would charge for cars If de-
livered to retail buyers at their main factoriee. They loelode federal tax and a delivery charge
but no freight, state or local tjme taxes, or optional equipment
NA-Not available.
Y— Single range given; dual range is 1248.
*— Price shown is for Powerglide. Turboglide transmiasion b $209.
*— Combination heator and air conditioner.
•—V-8 pricee given. Except Corvair: 6 cyl. is 1107 leas.
♦ -V-8 prices given. 6 c.vl. is 1119 leas.
f— V-8 prices shown (except Falcon), 8 cyl. cars are 1116 leas than i
» model V^
/^^
MOTOR, July 1961 J
B«dT,Mdi«
won 2d
iW»4d
ledaa 6p
ledaa 9p
Muire ftp
IquireDp
ton 3d
ton4d
ton 2d
too4d
le
SoutbunptoD
N CONTINENTAL
t4df'!;!;!;!!!!!!!!!!
d
d
d
d
le
ons
•'d6p
xk4dep
>ilLE
»
(Std.)
a«on(.Std.)
•fonSaeat (Std.)..
CDeliwe)
Agon (Deluxe)
•con 3 Beat (Deluxe)
Jupe
d
le
»«on 6p
>Con9p
d
e
NCon
>Con9p
i^'.'.]V.'.'.V.'.'.\'.V.'.
d 6 windoir
i 4 window
e
e
TH ▼
riQO
noo
icon 2 Mat VlOO. . . .
^200
dV200
icon 2 aeat V200. . . .
D
8
B
d
1
•
j
£££,
■s
m
1
2702
43
82
2772
43
82
2868
43
82
2972
43
82
3067
43
82
3127
43
82
129
492.3
Std
Std
129
sia9
Std
Std
129
5403
Std
Std
129
5647
Std
Std
129
5774
Std
Std
129
6218
Std
Std
129
6428
Std
Std
123
6067
Std
Std
123
6713
Std
Std
120
2434
43
82
120
2488
43
82
120
2612
43
82
120
2'?«»6
43
82
120
2673
43
82
120
2738
43
82
120
2S86
43
82
120
28«3
43
82
120
2958
43
82
120
3143
43
82
120
2939
43
82
120
3135
43
82
112
2330
NA
86
112
%Wi
NA
86
112
2676
NA
86
112
2732
NA
86
112
2519
NA
86
112
2811
NA
86
112
2867
NA
86
112
2621
NA
86
123
2835
43
108
123
2900
43
108
123
2956
43
108
123
3034
43
108
123
3284
43
108
123
3363
43
108
123
3471
43
108
123
3176
43
108
123
3325
43
108
123
3402
43
108
123
3592
43
108
123
3665
43
108
123
3773
43
108
126
3887
Std
Std
126
4083
Std
Std
126
4021
Std
Std
126
4159
Std
Std
126
4362
Std
Std
126
4582
Std
Std
106H
1933
41
73
106H
1994
41
73
106'^
2307
41
73
1064
20'.M)
41
73
106H
106H
£117
41
73
2403
41
73
118
2344
43
77
118
2395
43
77
118
2473
43
77
118
2524
43
77
118
2545
43
77
118
2659
43
77
118
2683
43
77
118
2740
43
77
118
2932
43
77
169
65
89
89
M
s
1
ii
1
If
u*z
<o
-<l-
47
271
190*
^7
271
190f
47
271
lW)f
47
271
1901
47
271
llK)f
47
271
im
136
590*
Std
136
590*
Std
136
590*
Std
136
590*
Std
136
690*
Std
136
690*
Std
136
590*
Std
Std
506*
Std
Std
506*
Std
75
436*
190
75
436*
190
75
436*
190
75
436*
190
75
436*
190
75
436*
190
75
436*
190
75
436*
190
75
436*
190
75
436*
190
75
436*
190
75
436*
190
71
378
189
71
378
189
71
378
189
71
378
189
71
378
189
71
378
189
71
378
189
71
378
189
75
430
231
75
430
231
75
430
231
75
430
231
76
430
231
76
430
231
76
430
231
75
430
231
75
430
231
75
430
231
75
430
231
75
430
231
76
430
231
75
430
Std
75
430
Std
75
430
Std
r-^
430
Std
75
430
Std
97
430
Std
74
NA
172
74
NA
172
74
NA
172
74
NA
172
74
NA
172
74
NA
172
74
446*
189*
74
446*
189"
74
446*
189"
74
446*
189»
74
446*
189"
74
446*
189"
74
446*
189"
74
446*
189"
74
446*
189»
Bedjr. Make
and Medal
Suburban V-S
De Luxe 2d
De Luxe 4d
Custom 4d 6p
Custom 4d 9p ^
Sport 4d 6p
Sport 4d9p
PONTIAC
Tempest
Standard Coupe
t)Cila.i4d
Custom Coupe
Stntion >» ?non
Catalina
Sedan 2d
Sedan 4d
Hardtop 2d
Hardtop 4d
Convertible ,
Station Waicon 6p ,
Station Wa^on vip
Ventura
Hardtop 2d
Hardtop 4d
Star Chief
Sedan 4d
Hardtop 4d
Bonneville
Hardtop 2d
Hardto|>4d
Convertible
Custom Station Wagon
RAMiLER
American
Deluxe Sedan 2d
Deluxe Sedan 4d
Deluxe Station Wagon 2d
Deiuxp Sution Wagon Id
Super Sedan 2d
Super Sedan 4d
Super Station Wagon 2d
Super Station Wagon 4d
Custom Sedan 2d
Custom Sedan 4d
Custom Station Wagon 2d. . . .
Custom Station Wagon 4d
Custom Convertible
Custom 400 Sedan 4d
Custom 400 Convertible
Classic 6
Deluxe Sedan 4d
Super Sedan 4d
(>istom Sedan 4d
Deluxe Station Wagon 6p
Super Station Wagon 6p. . . .
Super Station Wai^n 9p
Custom Station \\ ason 6p. . . .
Custom Station Wagon 4d 9p
Custom 400 Sedan 4d
Classic V^
Super Sedan 4d
Custom Sedan 4d
Super Station Wagon 6p
Super Station Wagon 9p
Custom Station Wagon 6p. . . .
Custom Station Wagon 9p. . . ,
Custom 400 Sedan 4d
Ambassador V-8
Super Sedan 4d
Super Station Wagon 6p
Super Station Wagon 9p
Custom Sedan 4d
Custom Station Wagon 6p
Custom Station Wagon 9p. . . ,
Custom 400 Sedan 4d ,
STUDERAKER
Lark Deluxe
Sedan 2d
Sedan 4d
Sution Wagon 2d . .
Station Wagon 4d..
Lark Regal
Sedan 4d
Hardtop 2d
Cruiaer Sedan 4d . . .
Station Wagon ....
Onvertible
Hawk Spt. Coupe. . . .
THUNDERRIRD
Hardtop
Convertible
i
2
1 J
122
fk
is
if
h
UK
it
74
2686
43
77
59
122
275.3
43
77
59
74
122
2845
43
77
59
74
122
2955
43
77
59
74
122
2989
43
77
59
74
122
3099
43
77
59
74
112
2113
NA
75
54
74
112
'2W
NA
75
54
74
112
2297
NA
75
54
74
lU
2438
NA
75
54
74
111?
2631
43
108
89
75
1U«
2702
43
108
89
75
119
2706
43
108
89
75
119
2842
43
108
89
75
119
3078
43
108
89
75
119
3099
43
108
89
75
MM
3207
43
108
89
75
119
2971
43
108
89
75
119
3047
43
108
89
75
I2:i
30((3
43
108
89
75
123
31.36
43
108
89
75
123
3255
43
108
89
75
123
3331
43
108
89
75
123
:M76
43
108
89
75
119
3530
43
108
89
75
100
1845
40
72
54
74
100
1894
40
72
54
74
100
2080
40
72
54
74
KKl
2129
40
72
54
74
100
1930
40
72
64
74
100
1979
40
72
64
74
100
2165
40
72
54
74
100
2214
40
72
54
74
lUO
2060
40
72
54
74
100
2109
40
72
54
74
100
2295
40
72
64
74
100
2344
40
72
54
74
100
2369
•0
72
54
74
100
2199
40
72
54
74
100
2459
40
72
54
74
108
2098
42
74
70
76
108
2268
42
74
70
76
1(18
2413
42
74
70
76
1(^
2437
42
74
70
76
108
2572
42
74
70
76
108
2697
42
74
70
76
108
2717
42
74
70
76
108
2842
42
74
70
76
108
2563
42
74
70
76
108
2397
42
80
70
76
108
2512
42
HO
70
76
108
2701
42
80
70
76
108
2826
42
80
70
76
108
2816
42
80
70
76
108
2941
42
80
70
76
108
2662
42
80
70
76
117
2537
42
80
70
76
117
2841
42
NO
70
76
117
2066
42
80
70
76
117
2682
42
8^)
70
76
117
2986
42
80
70
76
117
3111
42
80
70
76
117
2812
42
80
70
76
1084
2070
38
75
57
71
1084
2no
38
75
57
71
113
2425
38
75
57
71
113
2505
38
75
57
71
1084
2290
38
75
57
71
1084
2378
38
76
57
71
113
2458
38
75
67
71
113
2655
38
75
67
71
108M
2689
38
76
67
71
2650
38
75
57
71
113
4170
Std
Std
113
83
113
4637
Std
Std
113
83
446*
446*
446*
446*
446*
446*
if
189"
189»
189"
189"
189*
189"
173
173
173
173
231
231
231
231
430 231
430 231
231
359*
359*
359*
359*
369*
.359*
231
231
231
231
231
231
231
231
165
165
166
!65
166
165
359* 165
359*1 166
359*1 166
.359*1 166
359* 165
359 165
359*1 165
359 165
369*1 200
369*1 200
369*1 200
369*
369*
369*
369*
369*
369*
369*
369*
369*
369*
.389*
200
200
200
200
200
200
220
220
220
220
220
220
220
220
220
220
360* 220
369* 220
369* 220
498*
498*
200
200
200
200
200
300
200
200
200
200
Std
Std
tn ia for Ford-O-Matic, Cruise-O-Matic Is $212.
I shown. 6-cyl. engine for Met«>or 600 and 800 and Commuter Station ^agon is
Automatic transmisnon with 6-ryl. engine is S180.
'~V-8 prices shown (except Valiant), 6 cyl. cars are 1119 less than same model V-8.
0— V-8 shown, 6 cyl. is $135 leas. 6 cyl. automatic transmission is $166.
•—Price given is for PowerFUte. TorqucFlite transmipsicn is $211.
»R, July 1961
[more .specifications, page 102
Sales Data on 1961 Passenger Cars
ENGINE, PERFORMANCE DATA.. POWER KITS. .AXLE RATIO.. TIRE SIZB|
continued from page 101
MAKE AND
MODEL
If
I
is
I'
IS
With Power
Kit or
Optional
Enftine
Clom-
pres-
■ion
RaUo
Rear
Axle
Ratio
^
II
U
4
Entinc
RCVB.
MUe
Buick Special
Buiok LeSabre
Buick Invicta, Electra.
Cadillac 60« 62.
Cadillac 75
Checker L Head.
Checker OH v.. .
Chevrolet Corvair
Chevrolet 6
Chevrolet V-8 283 cu. in. .
Chevrolet V-8 348 eu. in..
Chevrolet Corvette
Chrysler Newport,
""^indaor. .
ChryelerWind
Chrysler New Yorker.
Chrysler 300G.
Comet .
Dodge Lancer
Dodge Dart 6
Dodge Dart V-8
Dodge Polara V-8
Dodge D-500 Engine.
Ford Falcon
Ford 6
Ford V-8 292 cu. in. . .
Ford V-8 352 eu. in...
Ford V-8 390 cu. in. . .
Imperial
Lincoln Continental.
Mercury 6
Mercury V-8 292 cu. in. .
Mercury V-8 352 cu. in..
Mereury V-8 390 cu. in. .
80
80
80
80
80
6L
60
6HO
60
80
80
80
80
80
80
80
60
60
60
80
80
80
60
60
80
80
80
80
80
Oklsmobile F85
01d8mobile88
Oldsraobile Super 88, 98.
Plymouth Valiant
Plymouth 6
Plymouth V-8, 318 cu. in.,
Plymouth V-8, 361 cu. in..
3Hx2H
4Hx3H
4».lix3*V6
4x3^
4x3 >^
3»^4H
3'/iix2M
3»Mex3«l<i
ZVhx3
4Hx3M
3j^x3
4Hx3^
4^x3^
4*^x3 J^
3Hx2^
3^x3H
3^x4 H
3'/6x3«^
4>?x3H
4Hx3H
3^x2^
3^x3H
3Hx3Mi
4 x3H
4V»x3»>«
4>^x3H
215
364
401
390
390
226
226
145
235.5
283
348
361
383
413
413
144
170
225
318
361
383
.201155(^44 1 220^44 185^48
. 45! 250(a>44 384(0^24 300^44
. 11'325(^44|445<£^28 No
20 325@48'430^31 No
20 325(0^ 48|430^31|No
33 80&3iIi80&14;No
33 122 ^401192 ^18 No
40; 80^>44!
40|135(<<^40
00 170C?>42
60,250^44
00,230<ji^48
00 265^44
00 305(0^461
90 350(0,46.
90,375(a>50
128^231 98^46 132@28
217#22iNo No
275(^22! 230^48 300^>30
355^ 28i 335(0^58; 362Ccu36
300^30; 270^ 60| 285(^42
230^28 8
405(0^28! 10
No
No
No
No
No
410Ca>24{No I No
425C^28|No No
470(0^28, No I No
495Ca> 28 400^521 465^36
i>284
29.40 85^42, 134^20, 101^44, 156@24
144 29
223 131
292 145
352 |51
52
390
413
430
I
70 101^441
70 145(0,40
90' 230^01 44 1
40 265(0^44
80, 325^ 46 j
40 85^,42'
54'l35Ca>40
00 175(^42:
20 220(0; 44
501300(0^46:
155^241 145@^40
215(0; 28 No
340^24 260@44
1380^24 No
425^28 330^48
134(0^20 101^44
200(0*20 No
279(aj22 No
336(^^24 No
427(a«28l375@>60
55.90 350^46,470^28' No
59 . 17i 300^41 465^20 No
60 3Hj^H
80 3^4x3'^
80 14 x3lj
80 4«/»x3A6
Pontiao Tempest
PoDtiac Cat., Ven., S. Chief .
Pontiao Bonneville
Rambler American
Rambler Amer. Custom .
Rambler Classic 6
Rambler CUssic V-8
Rambler .\mb. V-8
Studebaker Lark 6
Studebaker Lark V-8. .
Studebaker Hawk V.8.
Thunderbird
80
80
80
60
60
80
80
40
80
80
6L
60
60
80
80
223 [31
292 45
352 '51
390 l52
3Hx2^
4Hix3'li,
4Hx3>>^
3Hx3H
3Hx4H
4Hx3"/io
4>^x3H
4li5x3»4
4«^x3J4
3>^x4M
3M.x4^
3^x4^4
3Hx3H
4 1314
54' 135(0^40
00 175(0.42
20 220(0.44
50 300(^46
J,
200^ 20' No
279(0.22 No
336(0.24 No
427(0.28 376@60
215 39 20 155(0.48 210(0.32
1394 54 250(0*42 405(024
394 54 1 325(0.46,435]^ 28:
215@28
No
345@28
No
460^48
156(0^24
No
No
No
427@34
170
225
318
361
194 5 26
389 |52
389 52
195 6 23
195 6 23
195 6 23
250 139
327 51
74 101^44;
7 145(m40
90 230(0^44
30|305(o>48l
40 I10(o>38
80 215(oi36|
80,235(^36!
1
155^)24
215(0^28,
340(0,24
395(g>30
190fe20
390(0^ 20|
402^20;
No
275^42
No I
148^52
No
260^44
310(^48|
155(ai46
348(gi48'
348(0^48
No
No
No
No
No
427(§i34
No
415^24
No
153^42
No
345(&28
436^28
220(01 24
430(0,32
430(g>32
80 10.25
25 No
251 No
501 No No
50 No No
3.36
No
No
No
No
9 Ot
No
9 50
11.00
11.00
00 No
00 No
10 No
10 No
8.7 No
10
20 No
20 No
00, No
No
|No
7 ! 8 7
40 No
80 No
90 No
60[10 6
10 No
No
4 No
8 INo
8 No
60 10.6
I
75; No
75, 9.75
10
20' No
50! No
00 No
00: No
3.73
3 73
3.27
3.36
3 36
3 36
3.36
3 23
3.23
2 93
3.23
3 50
3.55
3 54
3.58
3 23
3.58
3 10
3.56
3 56
3.5<i
3.56
No
No
3 56
3 56
3 56
No
3 07
3 42
3 424,3
3 08
3 07
3 23
2 94
3 36
3.31
3 31
3 27
3.36
3 36
3.08
3 55
No
'No
No
;No 8
No !8.
I I
14 09 6
4.09(6
•No 16.
3.707.
13 70 7
7.
6.
50x13
60x15
60xl5ai
00x15
20x15
I
INo
No
1
2.93 Ino
2.93 No
3 23 No
3 23 INo
3.50
No
3 23 No
3 31 No
3.31°No
2.93 |No
3 23 No
70x15 i
70x15
50x13
50x14
50x14
50x14
70x15
3 50 INo 6.00xl3«
3 56 3 89 7.50xl4t
3 00 ,3 897.50xl4ti
3.00 i3.56'7 50xl4t:
3.00 13.56 7 50xl4t!
\s^ I.
8.00x14
8.00x14''
8.50xl4^
8.00x15 I
6.00xl3«; 58
6 50x13
7 00x14^
7.60x14^
8.00x14 I
8 00x14 ,
2.
jNo !8. 20x15 .85
2 89 iNo 9.00x14 1.69
3 55
3 54
3 54
3 31
60 3x4
80 3»nx3H
80 3»^x3?g
80 4>/»x3"^
44l 90(0^38 160Ca) 16 125(o> 42 180(^16 8
44 125(".42 180(<cl6 No No [8
44 127(0;42 180(0 16 138^,45 185(0,181 8
20 200(r/.49 245(q>25 215(« 49 200(ai25i 8
20 250(9,471340^26 270(a; 47 1 360(0. 26; 8
6 8 8 3.55
60 10 25 3 23
60 10.25J3 23
00 No
70 No
70 No
70 No
70 No
I
56 I3.8S
00 \3 M
00 INo
00 No
23 No
87 No
OSiNo
23 No
31 No
31 No
93 No
>; 7 50x14 ■
17 50xl4t
7.50x14+
|7 50xl4t
!6 50x13
i8 00x14 ,
8.00x144^
16.50x13 I
i7 00xl4h'
7.50xl4h
7 50x14
16.9 28762636 .\o
16.4 No ,2256 No
12.8* No 2374b No
14.6»'No 2120 No
16.5 No 2382 No
41.5 28G8 2545 30n
27 5 2868 2545 2008
29.4 '2789!2780 .No
26.3 2651 2651 2013
2651,2651 2043
365112430 No
2812 2(i08 No
14.0 2600 2227 No
12.2 No 21») No
11.6 No 2145 No
11.3 2188 2188 No
28.2 3139 3139 No
19.5
14.3
12.4
17.0
23.0
15.2
13.0
26.0
24.9
20.3
15.0
12.7
3039 27R5 No
2814 2631 No
12778 2569 No
2455 2227 No
.2721 2454 No
2780 3139 No
|2791 2791 2175
270124:)0 2175
2798 2281 2014
28562393 2033
3 08 No 6 00x15
3 08 No 8 00x14
3 08 No .8 00x14
13.5 No 2063 No
16 2 No 2147 No
60 17.0 2708 2798 2IS8
59 12.7 2798 2358 2139
62 17.1 ,2798 2358 No
76 il2 3 2798 2358 No
72 1 17. 3 >1962 20t>4 No
63 16.0 12582 2167 No
.82 12.5 2582 23254 No
.59 14.9 13039 3039 No
57 24 8 2744 254)5 No
72 14.9 2742 2565 No
.84 11 2 2565 2271 No
i
56 ;25.4 2822 2758 No
55 18.6 2419 2322 No
.60 14.4 2306 2322 No
169 6 21.60 112(«i45 154^20 No No | 8 50 No
259.2 40.60 180(o 45 2<>0(a 28 195^ 45 26.'5(a30i 8 80 No
289 AO.VjO 210^.45 300(a>28 225(0 45 305 (o, 30; 8 . 80 No
390 152.50 300(0,46 427(0; 28 No
13 31
'2 87
3 78
•4 10
;3 54
13 73
i3 07
3 31
INo
13 31
2 87
;3 31
l3 15
2.87
3 73
3 07
3 07
|3 78 6 00x15
3 31 6 00x15
4 11 6 50x15
4 107 50x14
3 54 8.00x14
4 106 00x15 I 66
3 54 6 50x15 1 69
3 54 6.70x15
9 6 No INo 2 91 No :8. 00x14
' I ' I
28
20.1
23 2
16.4
13.7
16.0
11.3
11.0
2615 2615 2Cm
2661 2307 1862
2892 2532 2196
3190 2450 2233
2706 2409 1»S4
2965 2965 3259
2549 2:^64 2M9
2492 2312 2^
12.9 jNo 2261 No
a — Invicta figure given, Electra is 8.(X)xl5
b — Io\icta figure given. Electra is 2335
h — Suburbans 7.50x14. O-passenger Suburban, 8.(X)xl4
O — Overhead valve
* — Engine option
H — Horisontal opposed
*— 8.50x14 on Newport Station Wagon, 9.00x14 on New Yorker Station Wagon
t — Alonia with Powerglide
f— Station Wagons 6.50x13 •
4 — Oldsmobile 98, 3-Bpeed transmission not avaihible, tire sise — 8.50x14, axk
ratio with Hydra-Matic— 3.23, lb. Wt per Hp — 12.9, Engine Rev. ppr M
2374
t — Station Wagons have 8.(X)xl4 tires
° — PowerFlite ratio given. Torque Flite is 2.93
^ — Invicta figure given. Electra is 12.3
Series 60 figure given. Series 62 is 14.3
>
102
[more SPECIFICATIONS, PAGE KM
MOTOR, July \mi
They
confarol
AMERKM HAMMEREI
stainless steel oil rings
Important Dimensions... Body...Chassis
continued from page 102
Four-Door Sedans except as Noted
0- RAMP BREAKOVER ANGLE
MAKE AND
MODBL
EXTERIOR PIMENSIONS
IS
II
TREAD
•
I
I
INTERIOR DIMENSIONS
I
«3
n
S
ii
= s
52
II
3l
3«
?!
8S
II
J'*
11
slm
I?
IS
n2 188^71^52^66
133 213 H 78 156*^' 62
123 213 H 78 |56>/6e2
126 2l9Hi78 |67i4i,62
Buiok Special 2632
Buick LeSabre 4102
Buick InvicU ♦ 4179
Buidc Electra ° 4298
Cadillae 62 14660
CadiUae 60 14715
Cadillac 75 15390
Checker Superba t!3320;i20 |202 |76 |62«;60
129H222 79M:56>i,61 61
129H222 I79H56H61 '61
149H 242>^ 8DH 59W. 61 |61
Chevrolet Corvair
Chevrolet Biscay nc, Bel Air. Impala 1
Chevrolet Corvette. y
Chrysler Newport
Chiysler Windsor
Chrysler New Yorker
Chrysler 300G
2355
3505
2905
108 180 '67 I51K54 _
119 1209^0 78K55H60H^ 50^ 32H
102 nr/ii 70|i 52Hi57 " '"
)122 2l5H79|i55 61
M22 215H79?i55 161
31 |45K26'.4
32H 57iib 27^40
32H 5r/i» 27;^
32H,60'/i»|28^
34H60H21H
34H60HI2IH
34H60H23>i
62H32H
54 30*4i
50^'32f
59 |33
46«ll8
.3710
'3730
'. 4055 126 ,219:Vi 79^ 55i/i» 61H 60 ~|34Hi59>/i 16
.'4260.126 i219H 79% 55H 61H "'*
5»«l34H;58H 15H
69H;34H158H 16H
Comet 12411 114 194H 70?i 54H'55
OAll' t
Dodge Lancer 2595
Dodce Dart • 3515
Dod«e Polara 3700
J-..J.». I.
60 347^60 IW^
54H;30h!50 23»/m
106H 188^721^ 53>^ 56
118 209- —
122 212!
_ 55H32»/6 49?i23Hi
118 209H78>ii,54H61M'60H33%58 \W/it
H 781^ 54»/ii6lK60H; 33^57 17^i
I
Ford Faloon . . . 2289
Pord Fairlane. Fairiaoe 500. Galaxie 3683 119 ~20a^^ 79^/^ 55 {61 {60 \32H 58H
Imperial
Lincoln Cmtineotal .
Mercury
J
19?H181H70^54H55 !64H;293[i 42^^ 25y«
.4740
{4887!
13714'
129
123
120
227Wi 81Ti;56H 61H 62H;39V57H 15V4
212% 78H'53H,62Vi^!6K 36H'52*/i, 21>^
OldnBofaile F85 '2695 112
OMamobile 88. Super 88 ♦,4024 123
01damobile98 ,4208 126 1218 I77H 56% 61
60
35S.4 60% 19T/i»
30h' 45^27%
32%66%29V6
61 32%59H,29h
Plymouth Valiant 2590 106^18314 70% 53%^' 56 55H29Vi48 !21%
Plymouth #3465 118 |209H 80 M»/f» 60»/6 59% 36>4i 55% 17'/ii,
214%79>/i»55 1 61
188k'71%'52%56
212 77% 55% 61
164
13%
13%
12'^
12Vm
12Vu
13%
16
16
13
21
10%
lOTii
11
10%
12«/ii
12>^
10%
ISVi.
11%
10%
12%
11
17«/»
12%
11*4
12S/i»
11^
IIH
11%
58%!58%imi4Vs
63%m^n ;4*xM
63>^ 93% 11 i4«i«
63%63W»ir>i^4HB
12% 63S^ 631^ 12% 4%
12% ~
121/
14
16
11
7
12%
12%
lOWi
10%
12%
IIH
12»^
12%
|34S;34%
|34«i^l34%
|34>^j34%
12% 63^ 63%, 12% 4%
"^^ 65% 60Wi 10»/6 4%
62%524ll3 15
58% 57 !lO 4
63H63%11 J4%
59% No I r>44%
63%'62%'jl%4%
63% 62% 11% 4%
63%62%niii4%
'l2Kl4%
13% 5%
13% 5%
;i3».i^4!$i
|l4i/6'4T4
14^4'^
il3%5%
13 |6% |34%!34%
44h|37Hj»»41«4'
44%!41%l28%I4Ji'.
44H41%28%11«6^
44H!U \Zl'^l*H
34%l34V646 44H31K15H
34%!34%46 34^30^ 15H
36%:34%44%!nS 26%14H
57
57
56%56>^
63% 62%,
63% 62%
Pbntiac Tempert j 2800 112 1 189*^ 72% 53% 56%
3725 119 1210 78Vi
3870 " " ■ "
Pttitiae Catilina, Ventara
Pontiae Star Chief
Pontiae BoimeviUe
Rambler American
Rambler Classic 6
Rambler Cfausic V-8
Rambler Aahansadnr V-6.
StadobaksrLtfk c 2665106% 176
Stodebaker Hawk z 3207, 120% 204
Thundirfaird z 38871113 205
53%fi
55fi.6
[31% 45% 26
217 78% 55;^ 62% 62% 34
217 |78%55>6 62%;62%34
1731^70 !56%i54%55 l28>^44%24U/«
71% 56%l57%'56'^ 26Ti, 40li, 28%
71Mi 55% 57%,56>.i^ 34V48% 20
11%4
11%'4%
13"/ii57Wi57 ill%4
11% |62»4 63% 9»^5%
13% 161 |60%11 ;5
11'^ !59'/i,60T4'lO%!5%
11% e2V463%; 9%5%
16i»ji |58%58»^12%;3%
H% |63^, 63>/i» 12 14%
11% !63%63%il2%4%
11% l56% 56*^11% 4%
!12% 63% 62'^ 11% 4%
jl2 '58% 58% 10%
13ni« 63%63% 12
13'/» '63%;63 12
13%4 63 63 12
14»/» 14"/»l58 45% 9%
14»/ii* ; l4Vii* 60% Wyit 10%
UH15
14 |5
|No !5%
13 ^P4»
11 m
11T46%
14%;5%
13'.^ 8%
13%, 6
13% 6
14%'5%
13%, 5%
12%!6'^
13% 5»^
13%
33%'33%
34%34
{37Vi»|No
i37%38V6
42
44
45
48%
45>/i'4
48
36%
42
No
31K1SH
30^15H
26% 14H
42% 15
25%: 16
29 jl4
No m
29%16Ji
75'/iB52%,61 160
38%|53lil9
I I
13>»/«* 13%*
13Vu* 12%*
17%
17
12'/ii
12%
14
11V.S
59%60W,:10%
59%,60Vi 10%i6.0
59% 50
59% 58
59 52^
I
12 5%
10%!5>J
12Wi.70
;3f% 38^.^|45V^:42% 29^ 15H
37% 38Vi»!45%, 42% 29% ISH
33%.33%.46% 35% 28% 1«6
33%32H»i43H»|39%|27%;i3
33*^ 33^•U2%*39%'27M•'15^
33^1 33%I45W»'42M^ 28Ni; 15^
33^1 33%j45V6;42%;3094| 15Ni
n%SH
13%!4»4
13%4J4i
13146%
13^6
12%'4%
13%,5%
33%
33%
34
34%;
12Hi6Vi,
33%
33!i
33%'32T.4i43»>i 39% 27Vi'l3
33% 33*^;43H^,41% 31% 12H
341iiW|46^/ii 42>j31%'l8H
44%!40Hi28^'l4H
43%41%;31%12H
33%44 !37%!2«M,13K
84 33T4'44V437%'26Hil5H
34% 34% 4£Hi 40%|27% 16
84H34 46^i4flS'27%!15K
34V4i33%
34%
^4^^4^
33!
88%»
44
4S
4S
48
44%
37%
40
40
40
27%il»ii
25HI14H
" 14»/»
l4»/»
»%14»/«
19
27H
3n42GHil4M
0—6 cyL Fifm firen. Lark Y-B wwghs— 2941
- ^^^ ^"18 aad wtsfpit baaed on 2d Hardtop
•ad weight baaed 00 Convertible
^Nol«.
0-PairiaM 600-MOl. Oalazie-3668
1--L haad wmfint fifore civvn. OHY engine weight is 3350
*— -V-£ weiffht given for Seneca modeL Pioneer is 3510,
Fhoeniz is 3535 Ib^ 6 eyl. Seneca and Pioneer is 3335,
Fhoeniz is 3350 lb.
1— Bbcayne V-8 figure given, Bel Air is 3520. Impala 3525.
6 eyl. Biseayne 3500. Bel Air 3515. Impala 3530
*— Not applicable. Individual seata.
♦-Super 88—4063
#-8 earl. Savoar dveiL Belvedete ii S470 lb» Fwy k S51I
1 oyi Savoir k 881^ Bdvvdeie »15 and IWf
lb, 6 I.
33501b.
A— CataUna figure given.
VentufaVista 4 dr. kUk k WW,
*^Vi8ta 4 dr. h^ figure givta.
^--Figure given la 4 dr. htp.
Passenger car service data and specifications appeared in June AAOTOR and will be listed again in A e fli t
^4 MOTOil> J^y Mtt
le last 12 years !
'500"in record time
plugs!
I
A. J. Feyt, Jr., comes charging out of the pits to drive his Chompion-sporked Bowes Seal Fast Special to a
record-cracking victory at Indy, averaging 139.130 mphi Foyt and owner-mechanic George Bignotti also chose
Champion spark plugs to drive the 1960 Championship circuit, where Foyt won the National Championship.
oughest, most demanding engine conditions imaginable!
Chances are your customers will never place such
ugged demands on the spark plugs in their engines —
ut Champion's ability to deliver smooth, full-firing
erformance imder the most extreme conditions is there
it's needed. Why settle for anything less?
Take a tip from the Brickyard — the world's toughest
•oving groimd for automotive parts — and always recom-
end and install dependable Champion spark plugs —
every make of car!
^. 5
LUe COMPANY
MOTOR, July 1961
TOLEDO 1, OHIO
We supply all
RADIATOR
f
SERVICE NEEDS
gives your business a lift
FLEX LIFT h not just a lift —
it \% a positioner that lift^, lowers,
turns, rotates — alt with
amazing ease — so that the
radiator is always 100 per cent
accessible, FLEX-LJFT rs
fool-proof and
trouble free, saves one- third
of your working time-
Profitably used in
more than 2,000 shops.
Three nittdett — Two are
hydraulics— 250 and 500
lbs. capacity — also elec-
tric hydraulic with 750
lbs. capacity.
Barbee equipment, ac-
cessories and chemicals
supply every need for the
Radiator Repair Trade,
Send for literature — cow-
venient terms available.
trouble free
inline
gas filters
With
micro-BRONZE
filter element
KEM MANUFACTURING
FAIR LAWN, NEW JER,.,
FUEL r^UMPS
Things to Come
DIALEK CONVENTIONS
Aug. 20-21 Wyoming. Jockson
Aug. 20-23 West Virginio. White Sulpliur
Springs
S«pt. 13 Vermont, Stowo
Oct. 22-24 Now YoHt. Kiomotha Loko
Oct. 22-24 Now Jorsoy. Atlontic Oty
Oct. 29-31 Florido. R. Loudordolo
Doc. 4 Utoh. Solt Loko City
Doc. 4-5 Minnosoto, Minnoopolis
Doc. 8-9 Montono. Billings
Fob. 3-7 Notionol Automobile Doolon
Assn., Ationtic City
PARTS AND EQUIPMENT SHOWS
July 31- Notionol Auto Accessory ond
Aug. 2 Ports Exhibit. Los Vegos, Nev.
Oct. 23-26 Fleet Mointenonco Exposition.
New York
Feb. 28- Intornotionol Automotive Servic*
Mor. 3 Industries Show, Chicago
Mor. 22-25 Pocific Automotive Show.
Portlond, Ore.
Sept.
Oct.
Oct. 29-
Nov. I
Oct.
Nov.
Nov.
GENERAL
14-17 Assn. of Diesel Spociolists Meet-
ing, Minneopolis, Minn.
12-13 Western Engine Rebuildors Assn.
Convention, Polm Springs, Col.
Notionol Lubricoting Greose
Institute Meeting, Houston, Tm.
Automotive Worehouse Distribv-
tors Assn. Convention. Konsos
City. Mo.
8-10 Automotive Ports Rebuildors
Assn. Convention. Los Angeles
30-
2
Mobile Lab Tests
Car Coolants
A laboratory on wheels has been
developed by the Dow Chemical
Co. to test automotive coolants
under actual operating conditions.
A fleet of 20 station wagons with
divided radiators and dual cooling
systems, available to jobbers in
major markets, is carrying Dow's
story of proper cooling system care
to dealers this summer.
CRENT
HERE
108
"Sorry, but you're the tenth f*
MOTOR, July tMI
Fram Oil Filters
Fram Corp., Providence 16, R.I.,
offers Model PHIO oil filter for use
on all 1961 Oldsmobile and Buick
models. It is an easy-change type
filter which has a hex nut attached
to the bottom of the filter case for
easy removal and installation.
3M Cleaning Pads
Scotch-brite nylon web cleaning
pads for scuffing acrylic lacquer
and enamel surfaces prior to re-
finishing are offered by Minnesota
Mining and Manufacturing Co.,
900 Bush Ave., St. Paul 6, Minn.
Measuring 91^ by 6i/{ by i/J in.,
the pads are available in a fine
grade No. 417 and the Ultra-Fine
No. 418. No. 417 is recommended
MOTOR, July 1961
New Products
...TO USE •
for enamels and No. 418 for acryl-
ics. The pads reportedly will not
splinter or shred and are handy
for working on curved surfaces or
hard-to-reach areas. Other uses are
said to include chrome cleaning,
removing oxide film from alumi-
num truck bodies and white side-
wall tire cleaning.
Martin-Senour Filler
TO SELL
Blu-Flex, a polymetric body filler
said to withstand road vibration
and shock without losing adhesion
or cracking, has been introduced
by Martin-Senour Co., 2500 S. Se-
nour Ave., Chicago, 111. The man-
ufacturer also reports the filler is
almost completely dust-free during
sanding and grinding. Packaged in
a low quart can with a wide mouth
for easy accessibility, it is supplied
with a tube of hardener sealed
beneath a plastic dome on the can
lid.
Arrow Corvair Starters
Rebuilt starter motors for 1960-
61 Chevrolet Corvair models are of-
fered by Arrow Armatures Co.,
Fordham Rd., Boston 34, Mass.
The company states all critical
parts of each starter are renewed
during the rebuilding operation.
Kwik-Way Valve Refacer
Cedar Rapids Engineering Co.,
907 17th St. N.E., Cedar Rapids,
la., offers its Kwik-Way Model VS
valve refacer with a i^ hp spindle
motor and individual chuck and
coolant pump motors. Other fea-
tures are said to include an inte-
gral surface grinding mechanism
and a 5 in. diameter wheel.
King Test Sund
Kin;^ Electric Equipment Co.,
9123 Inman Ave., Cleveland 5,
Ohio, offers a series of generator,
alternator and regulator test stands
for use with 6, 12, 24 and 32 volt
systems. Features include a diode
protection circuit, which reported-
ly prevents costly damage to al-
ternator diodc!r fkteio reversed bat
tery connecUons, and an alternator-
generator mounting fixture capa-
ble of accommodating units rang-
ing from 3 to 714 in. long. Separate
purchase of the drive unit only is
available if desired by purchasers
already owning volt-amp. testers,
carbon pile or (\^\d xV^cy^v^v.
MOTOR, lulirJ
New Products
• •TO USB •-•TO SBU.
continued from page 113
Gates Tires
Gates Rubber Co., 999 S. Broad-
way, Denver 17, Col., offers its
High Capacity line of premium
tires, carrying a free replacement
guarantee against road hazards and
defects in workmanship or materi-
als. According to company reports,
the low profile tire, which is said to
incorporate a harmonically silent
tread design, will be replaced with-
out cost in the event of failure as
long as original tread pattern re-
mains.
Hein-Wemer Air Jack
Model AL-33 air jack with bi-
level swivel saddles, automatic safe-
ty lock, and 34i/^ in. lifting height
available from Hein-Werner
Corp., 1200 National Ave., Wau-
kesha, Wis. The saddles, which ad-
just up to 56 in., provide secure
load contact at recommended lift-
ing points. Other features are a
honed air cylinder which is pivoted
to reduce piston binding, spring-
suspended pivot wheel for easier
spotting, and a safety lock to pre-
vent accidental releasing of the
load.
Johns-Manville Tapes
Vaco Terminal Kit
Dutch Brand Div. of Johns-Man-
ville, 22 E. 40th St., New York 16,
N.Y., has available carded and in-
dividually skin-packed rolls of elec-
trical and friction tapes. Offered in
rolls 1/2 in. wide and 121/^ ft. long
and y^ in. wide by 20 ft. long, the
electrical tapes have vinyl backing
and high dielectric strength. Fric-
tion tape rolls are y^ in. wide in
lengths of 13 ft. and 30 ft.
Weatherhead Steering Kit
The Weatherhead Co., 300 E.
131st St., Cleveland 8, Ohio, an-
nounces its PST-5 power steering
hose and adapter kit for truck, bus
and tractor application. Designed
for universal replacement of most
pressure and return line hoses with
minimum hose inventory, the kit
includes 25 ft. of ^^ in. I.D. wire-
reinforced hose with pressure ca-
pacity up to 2,250 psi, eight % in.
flareless connectors for adapting
bent tube ends, six inverted male
swivel fittings and two each i/^ and
y^ in. flared female swivel fittings.
A solderless terminal repair kit
consisting of over 200 pieces of 10
popular types of solderless termi^
nals, a No. 1900 crimping tool and
a clear plastic storage box is of-
fered by Vaco Products Co., 317 E.
Ontario St., Chicago 11, 111. The
crimping tool, said to be an all-
purpose tool, reportedly cuts and
strips wire as well as crimping ter-
minals.
Malsbary Steam Cleaner
Model 100 steam cleaner, de'
signed as an auxiliary cleaner fo^
garages, service stations, car anc
truck dealerships, is offered b
Malsbary Manufacturing Co., 845^
92d Ave., Oakland 3, Cal. Overall
dimensions are 35 in. long, 19 in^ —
wide and 53 in. high. Available in^-
a caster-mounted, oil-fired model or
a stationary gas-fired version, th^"
100 has a 60 to 100 lb. pressurer
range, air atomizing burner whiclv
eliminates smoke, and a nozzle ori--
fice which eliminates fogging of
the cleaning stream.
[continued on page 12(?
MOTOR, July 1961
NOW YOU CAN REALLY SELL SERVICE
vmm.
ufmum
For All Heavy Duty and Emsrgency
Vahiclft Ui« Ifi thii Naw Yellow ond
Black EksK.
For Normal Passenger Car Use In
the Familiar Red and Blue Box.
It Makes Dollors ond Sense • • • to handle Tung-Sol lighting line. Install Tung-Sol, the line specified by leading
Heavy Duty and Standard headlamps, miniature lamps and independent manufacturers. See your Tung-Sol supplier for
flashers — the industry's only complete lighting service line, details. Tung-Sol Electric Inc., Newark 4, New Jersey*
Here is your opportunity to boost your profits from lamp sales
through greater service reliability. One solid source, one high
quality and 100% coverage of your requirements ore only a
few of the benefits you'll receive with Tung-Sol— the profitable HEADLAMPS • «f!liHikkTvm.\JsiK¥^ %^N>SdNeiSk
MOTOR, Jul^ ]961
(§)TUNGSOC
W\
ANOTHER iSmMm BIG T
fllERMOID Big^Fender Covers
Get this top-quality, sponge-rubber-backed
fender cover— a $6.45 value— for only $2.98.
Get thjs cost back quickly by selling the FREE
BIG T FAN BELT or REDI-CURV radiator hose
given you with every fender cover.
Check these quality features:
• V2'' high ridges on crown of cover make an
ideal recess to hold hand tools and small
parts— a real timesaver.
• Nonslip, lightweight cover.
• Fabric reinforced neoprene top, sulphur-
free sponge rubber backing, vulcanized
into a one-piece construction.
• Improved cleaning— wipe with gas, uphol-
stery cleaner or detergent.
HERE'S THE DEAL...
Buy 12 Thermoid Big T Quality
Fan Belts or Redi-Curv Radiator
Hose in any combination
(6-6, 9.3. 10-2, 12-0, etc.)
This entitles you to a $6.45 Qual-
ity Big T Fender Cover for only
One set Window Banners
One Fan Belt (V-29,V.123,V-180)
or one Redi-Curv Radiator Hose
(RC-505, RC-509, RC-526)
^Approximate
TOTAL
$18.36'
2.98
FREE
FREE
$21.34
You Sell the FREE Big T Fan Belt
or Radiator Hose and you more
than pay for the Fender Cover.
Buy a minimum stock of hose and
belts now for Spring and Summer
sales and you'll receive a good sup-
ply of Big T Fender Covers.
Nothing could be easier— Equip your
shop now with a complete set of these
sturdy, high-quality fender covers.
118
MOTOR, July 1961
PROFIT MAKING DEAL FOR YOU
'500' Quality '^Redi-Curv'' Hose
Winner of Indianapolis '500' in 1961 and every year since 1950.
• Specially Compounded Rubber . . . resists effects of oil, ozone,
chemicals. • Maximum Cooling System Protection . . . can't chip or
flake to clog radiator. • Always Fresh . . . resists aging on the shelf
or on the car. • Heavy-Duty Construction . . . steel coil and tire cord
reinforced for maximum strength and flexibility. • Maximum Cover-
age . . . every part number a fast mover.
Big f Quality Fan Belts
• One Premium Quality . . . minimum inventory dollars.
• Prestretched Construction ... for longer life.
• Neoprene Jacketed ... oil and grease resistant.
• Application Engineered . . . best fit for every drive.
• All-Service Coverage . . . includes off-highway use.
There's no limit— order as many deals as you need today—
re-equip your shop now with all the fender covers you need
—restock your shelves with **need it right now" merchan-
dise for spring and summer driving-
Call your distributor
salesman today, or
send in the attached
coupon for the name
of your nearest fSeRMOID
BIG ^distributor
Thermoid Division, Dept. 300
200 Whitehead Road, Trenton 6, New Jersey
You bet— I need some Fender Covers and I am
interested in the Fan Belt and REDI-CURV
Hose deal.
Name_
Address.
City.
My usual jobber supplier is.
-Zone_
.state.
THERMOID Division
H. K. PORTER COMPANY, INC.
200 WHITEHEAD ROAD. TRENTON 6. NEW JERSEY
MOTOR, July 1961
New Products
...TO USB •••TO SBU.
continued from page 116
Sun Secondary Tachometer
Sun Model ST 88 secondary
tachometer for use on outboard,
power mower, go-cart and indus-
trial gas engines has been devel-
oped by Sun Electric Corp., 6341
Avondale Ave., Chicago 31, 111. De-
signed for use on two and four-
cycle engines, the jx)rtable unit is
said to provide accurate rpm read-
ings within a dual scale range of
to 800 rpm or to 8,000 rpm
through two connections between
a spark plug and ground.
Autopulse Fuel Pump
I
i . •
Walbro Corp., Cass City, Mich.,
has available Autopulse Model
PEG for mounting on passenger
cars, trucks or marine engines. The
lightweight metal pump, fabricat-
ed from three housings, is said to
120
be rustproof, resistant to corrosion
and capable of pumping 35 gal.
per hour. Other features include
universal mounting bracket and an
in-line installation kit. The com-
pany states the pump prolongs bat-
tery life since it draws current only
w^hen needed and is not always on
when the ignition is on.
Skil Polisher
Hoyt Current Indicator
The Skil Model 120 electric pol-
isher for sale to car owners is of-
fered by Skil Corp., 5033 Elston
Ave., Chicago 30, 111. The polisher,
equipped with a washable lamb's
wool pad, has a thumb-tip switch,
side handle and an 8 ft. power
cord. Weighing 4 lb.. Model 120
can reportedly be used with waxes,
cleaners and polishes on all car
finishes, and can also be used as a
i/i in. drill or power unit for use
with Sanders, 5 in. circular saws, 6
in. grinders, jig saws and hedge
trimmers.
Ausco Crane
A mobile shop crane with a lift-
ing capacity of two tons is offered
by Auto Specialties Manufacturing
Co., St. Joseph, Mich. Hydraulical-
ly operated, the crane has adjust-
able telescoping boom with chain
and hook, ball-bearing casters and
large front wheels. Other features
include welded steel construction
and waist-high handle location.
Burton Rogers Co., Sales Div. of
Hoyt Electrical Instrument Works,
Inc., 42 Carleton St., Cambridge
42, Mass., has available the Hoyt
low current indicator No. 763, a
compact-size tester which indicates
the amount of current drain of
lights, radio, horns and other elec-
trical units. The indicator, which
operates on induction as it is placed
on the circuit wiring, requires no
connections and reads as low as 1
amp., according to the company.
Binks Spatter Spray Unit
Binks Manufacturing Co., 3140
Carroll Ave., Chicago 12, 111., has
developed a spatter spray unit for
two-color spatter paint applica-
tions. Unit consists of Model 19
spray gun connected to two 1 qt.
or 2 qt. paint cups, air-adjusting
valve, and necessary hoses and fit-
tings. The company states the unit
is especially suited for refinishing
trunk interiors and many other ap-
plications.
Sturtevant Torque Wrench
\\r
«■"%
Torque wrenches having a built-
in signal mechanism which indi-
[CONTINUED ON PAGE 124
MOTOR, July 1961
NEW FROM QUAKER STATE
a cooling system
protector that
It's Quaker State CSP— an all-
^cw, ultra-modern cooling system
f^oitcior specially developed to com-
"^t corrosion of the aluminum
'blocks, cylinder heads, water
P^mps, etc., in today's new cars!
Extra good for regular cast-iron
^'^gincs, too. CSP prevents for-
^tioa of power-robbing scale
deposits due to "hard" water . . .
prevents radiator clogging . . .
helps keep rubber hoses and gas-
kets soft and pliable . . . protects
year-round anti-freeze against
deterioration in hot weather. So,
give your customers the best
cooling system protection — with
Quaker State CSP!
QUAKER STATE OIL REFINING CORPORATION, OIL CITY, PA..
AC
Keep Filters Ready for Quick Use With This
Big, Sturdy Storag
Get it with the
OfM-91
IVIerchandising
Package
Here's a rack that's ideal
filter storage. It keeps you
and air filter inventory read
quick use. Open shelves r
filter inventory checks e
fast. Sets up in nninutes
where. The rack is heav^
gauge nnetal in attractive
blue. It's 6 feet high, wi
heavy-duty shelves— each
long and 15' deep. The sh(
are adjustable so you can \
your carton display to suit
inventory. A wide flang*
each shelf carries a filter ;
message— to help step up
filter business. You'll find r
uses for this sturdy, handy
—in fact, many dealers will
more than one of these r
for additional storage spac'
MOTOR, July 196:
OF THE IVIOIMTH
»:
FOR DEALERS
AC
and Display Rack
OFM-97 ALSO INCLUDES:
SIX FAST-MOVING AC TRIPLE-TRAPPER OIL FILTERS
There are two different types of AC Oil Filters included In this package: 2 PF-7 and
4 PF-2, specified for most late-model Chrysler, Ford, General Motors and American
Motors passenger cars. All AC Triple-Trapper Filters have advanced filtering design.
PLUS
PRODUCT
SPECIFICATIONS
AC ALL-PRODUCTS WALL CHART
Lets you tell at a glance the right AC Spark Plug,
Filter, Fuel Pump and other AC parts for all popular
passenger cars. Hangs easily anywhere, for quick use.
FINEST PRirnCTION MONEY CAN BUY!
W* i«camm»nd onil Instoll
FILTERS
oil 'air 'fuel
r BUSINESS-BUILDING BANNER
Place it in your window to focus attention on your
business as the filter headquarters in your neighbor-
hood. Bright and attractive, this clear plastic banner
can be easily seen, yet does not obstruct your view
of the pump islands. Goes up in seconds.
Here's how to get the
OFM-97
Merchandising Package
You get the handy filter rack, AC all-products wall
chart, business-building filter window banner and six
fast-moving AC Oil Filters for just $21.70, the list price for
the six filters. When you sell the six filters, you recover
the full price of the OFM-97 Merchandising Package.
i
ORDER NOW FROM YOUR ^ SUPPLl^E.^
MOTOR, July 1961
New Products
r..TO USB. ..TO SBU.
continued from page 120
cates when the desired torque is
applied are available from P. A.
Sturtevant Co., Addison, 111. Of-
fered in torque capacities ranging
from to 3,600 Ib.-in. and to 600
Ib.-ft., the wrench's signal mecha-
nism relays an impulse to the oper-
ator when the preset torque value
is obtained.
Bishman Tire Changer
Tire changer Model 883-EC is
offered by Bishman Manufacturing
Co., Osseo, Minn. Included with
the air-powered bead breaker is a
positive-locking wheel holder, a
single bar for tire mounting and
demounting, and a quart of tire
lubricant with applicator and hold-
er. The unit will reportedly handle
drop center wheels up to l9i/2 in.
K-D Wheel Tool
The wheel weight tool K-D 470
for installing or removing all type
wheel weights is offered by K-D
Manufacturing Co., Lancaster, Pa.
Equipped with a hammer head
and U hook, the tool can be used
on inside or outside weight instal-
lations. Also provided is a hook
for removal of weights without
holes.
Correction
Address given in last month's de-
scription of Doan Manufacturing
Div. of Anchor Industries, Inc.,
new rubber mats was incorrect.
The firm's correct address is 1725
London Rd., Cleveland 12, Ohio.
New
Business Getters
Displays • Signs • Packages
Ideal Clamp Merchandiser
The Clamp-Rack, a metal and
pressboard hose clamp display cab-
inet is available from Ideal Corp.,
435 Liberty .\ve., Broklyn 7, N.Y.
The company reports the rack,
which can be mounted on a wall or
counter, provides an orderly and
accessible means of stocking hose
clamps. t
F
Wynn Counter Display
ENGlHt
OiRTY?
pnTftsi
Wynn Oil Co., 1151 W. 5th St.,
Azusa, Cal., has introduced a coun-
ter display which features both
Wynn's Friction Proofing and
Wynn's Motor Cleaner, mounted
in an attractive display card togeth-
er wiih an oil filler and one can ol
motor oil. The filter and motor oil
brands are selected by the display-
ing dealer.
Columbus Shock Rack
A metal shock absorber mer-
chandiser rack, which storks 16
shock absorbers, is available from
Columbus Parts Corp., 1801 Spiel-
busch Ave., Toledo, Ohio. The
rack, which requires less than 1
sq. ft. of area, can be either wall or
counter mounted.
Hygrade Gasket Display
A display of air-cleaner mount-
ing gaskets containing 40 packets
of gaskets is offered by Hygrade
Products Div. of Standard Motor
Products, Inc., 37-18 Northern
Blvd., Long Island City I, N.Y. Ac-
cording to the company, the mer-
chandiser provides a single scource
of gaskets covering almost all late
model cars, [continued on page 128
24
MOTOR, July 1961
i:
* I
^^;
Never
give a
seal
a second
chance
^«^*r-w^or^ ^.^
Replace with National-the only line that can match any seal you pull !
Why risk damage to bearings and other vital parts?
Whenever you pull a seal, replace with National.
With the most complete line, you'll virtually elimi-
nate the problem of getting odd-size replacements.
Satisfied customers will bring repeat business.
National Oil Seals come in Micro-Tore leather®,
^hich is specially processed for protection against
seepage; and Syntech rubber compounds, which
meet the changing requirements of automotive ap-
plications. Quality and availability— these are the
reasons why all U.S. car and truck manufacturers
use Nationals as original equipment . . . why you
should, too!
Your National Seal jobber offers fast service on the
seals to fit your needs. Call him today!
Ml^MM OIL SEALS
FEDERAL-MOGUL SERVICE
DIVISION OF FEDERAL-MOGUL-BOWER BEARINGS, INC. • DETROIT 13, MICHIGAN
^'OTOR, July 1961
CASH -IN ON FAST LueC S£RVICEI If your lube bay U just an ordinary low-profit area, turn it into a gold
mine with Alemite Slrato-Line Lubrication Eqfuipment. You save lime and labor costs ... get faster turnover! Na i
other pumps give you such instant power— with no time lag every time the gun hits the fitting.
MOTOR.
MEET A MAN
MAKING MONEY
HE'S EARNING AN EXTRA $1,000 PROFIT! And so
caix you ... on automatic transmission refill fluid and serv-
ice .. . doing an average of just five jobs a week for one
year. A portable Alemite Strato-Line drain rolls into posi-
tion instantly— extends and holds firmly at proper height
An overhead reel delivers exact measure of AT fluid, power*
pumped from original drum — completely protected from
contamination. Result: a profitable operation completed in
minutes --wiih less labor cost— with no hazard of customer
complaints from grit or foreign matter entering the trans*
mission.
This is just another example of how Alemite's complete
line of automotive service products makes it possible for
you to speed up service— make bigger profits from increased
volume.
ADD $3,102 TO YOUR YEAR'S PROFITSI Just a single
job a day with the Alemite Cross-Sight Wheel Aligner does it.
Simple to operate, fast and accurate— you become an expert
on the first job. Works wherever the car is— inside or out . . .
whether on a level surface or not.
MOTOR, July 1961
BIG MONEY-MAKER FOR SMALL SPACE! The portable
Alemite Spray-Kleen Car Wash Pump gives you high-pressure
cleaning — with no costly, space-wasting installation required.
You can eliminate slow, time-consuming hand wash jobs — con-
vert a "nuisance" service to high speed, profitable power washes!
MAKE AN EXTRA $3,800 PROFITI Do it with the famous
Alemite "On-the-Car" Wheel Balancer averaging just two jobs
a day for a year. Exclusive Hand Strobe Light and pickup gives
accurate meter reading indoors or outdoors— proves to your cus-
tomer the need for balancing— shows perfect results when the
job is completed. Gives both up-and-down, slde-to-side correction.
=^^=?^ ALEMITE
STEUIflRT-UlflRnER
CORPORATION
Dept. DE-71, 1850 Diversey Parkway, Chicago 14, Illinois
In Canada: Stewart-Warner Corporation of Canada/ Ltd., Belleville, Ontario
Send for a free, fact-filled txMklet telling
ttie whole, big-profit story of Alemite
Equipment. Indicate which specific
products you are most interested in.
STRATO-LINE LUBRICATION EQUIPMENT D
Wheel Balancer Q Wheel Aligner D Spray-Kleen Car Wash Q
Name .
Address .,
City.
JlAtv^ S«Nfe-
New
Business Getters
Displays • Signs • Packages
continued from page 124
AC Filter Rack
AC Spark Plug Div. of General
Motors Corp., Flint 2, Mich., has
available a merchandising rack for
storage and display of oil, air and
fuel filters. The rack, which stands
6 ft. high, has five 36 in. by 15 in.
shelves and is said to hold 144 oil
filter elements. Included with the
rack are a window banner and a
product sf>ecification folder.
NEW
LITERATURE
Booklets • Catalogs • Manuals
MUFFLER CATALOG-This il-
lustrated 8-page catalog lists over
30 muffler sales and merchandising
aids. Coverage includes muffler
tools, display signs, posters, enve-
lope stuffers, counter display racks.
Merit Muffler Div., 619 Smith St.,
Toledo 1, Ohio.
THERMOSTAT BROCHURE-
An illustrated two-color booklet ti-
tled, "Let's Talk Thermostats,"
which explains prof)er use of ther-
mostats for winter and summer op
eration, as well as types for use
with difiEerent antifreezes. Problems
resulting from overcooling are
also explained. Standard-Thomson
Corp., Automotive Div., 152 Grove
St., Waltham, Mass.
TIRE VALVE BOOKLET-This
16-page booklet tells how to in-
crease sales of tires, tire valve cores,
caps and pressure gauges, as well
as how to repair tires and get in-
creased tire life. Illustrated with
photographs, charts and graphs.
Dill Manufacturing Co., 700 E.
82d St., Cleveland 3, Ohio.
BRAKE SHOE CATALOG-A 24-
page catalog of bonded brake
shoes covering alphabetical and
numerical listings of shoes for 32
passenger car and light truck mod-
els. Also includes detailed descrip-
tions of available brake shoe mer-
chandising aids. Grizzly Brake Div.,
168 N, Michigan Ave., Chicago 1,
111.
TOOL CATALOG-This 132-page
illustrated catalog, No. 700, de-
scribes socket wrenches, wrench
sets, tool holders, tool bits, pif)e
tools and machine shop specialties.
Coverage includes over 300 new
items not previously listed. Free.
Armstrong Bros. Tool Co., 5200 W.
Armstrong Ave., Chicago 46, 111.
BRAKE SHOE CATALOG-This
new lined brake shoe catalog, BU-
579C, lists lined shoe applications
for all popular makes and models
of passenger cars. Included are
data of set numbers and illustra-
tions for identifying brake shoes.
Also available is catalog BU-525, a
lined brake shoe application chart
listing models through 1961. Parts
and Accessories Div. of Wagner
Electric Corp., 6400 Plymouth
Ave., St. Louis 33, Mo.
e •
RADIATOR CHART-This 4-
page supplement to the firm's Radi-
ator Water-Flow Chart lists gravity
water flow in gallons- p)er-minute
for 1961 models of all makes of
cars, trucks, industrial units and
farm implements. Free. Inland
Manufacturing Co., 1108 Jackson
St., Omaha 2, Neb.
SMALL ENGINE PARTS CAT-
ALOG— This condensed 1961 cata-
log is a listing of fast-moving parts
for Briggs and Stratton, Clinton
and Lauson-Power Products en-
gines. Includes electrical and car-
buretor items pictured in silhou-
ette form for easy identification,
coverage on two- and four-cycle en-
gines, and price lists. Automotive
Electric Assn., 16223 Meyers Rd.,
Detroit 35, Mich.
COOLING SYSTEM FOLDER-
This 4-page folder describes step
by-step methods of fast flushing and
back flushing cooling systems. Also
included is a description of flushing
gun equipment. Free. E. I. du Pont
de Nemours and Co., Automotive
Specialties Dept. WT-900, Wilm-
ington 98, Del.
BATTERY SPECS AND DATA
BOOK-The 1961 Battery Replace-
ment Data Book details original
equipment battery requirements
for passenger cars, trucks, buses,
tractors, industrial and road equip-
ment. The 1961 edition of Bat-
tery Specifications is a reference
list of battery specs, especially
suited to meet the needs of pur-
chasing agents in establishing bat-
tery standards for purchasing. The
Assn. of American Battery Manu-
facturers, Inc., 19 N. Harrison St.,
East Orange, N.J.
TUNE UP TESTER BULLETIN
—This bulletin. No. 471, describes
a complete range of tune-up test
equipment and outlines available
combinations of test equipment
ranging from two unit testers to
nine unit oscilloscope testers. Free.
Sun Electric Corp., 6341 Avondale
Ave., Chicago 31, 111.
SALES AID FOLDER-This 1961
sales aid folder lists and illustrates
over 40 sales boosters available to
dealers and wholesalers. AP Parts
Corp., Toledo 1, Ohio.
COMPRESSOR CATALOG-This
16-page catalog, No. 20, covers
firm's line of air compressors for
automotive, industrial and contrac-
tor uses. Free. Lincoln Engineering
Co., 4010 Goodfellow Blvd., St.
Louis 20, Mo.
8
MOTOR, July 1961
^M always use Monmouth in my racing cars
. . . because my engines turn over at some pretty high rpm's and need a
bearing that can take punishment. With Monmouth I race all season
without bearing problems/'
Mr. Carpenter has been racing modified stock cars for over ten years.
In his customers* cars, as well as his own, he installs Monmouth Bearings
exclusively — because he knows he can always depend on Monmouth's
high quality.
If you want performance that pays off, use Monmouth Bearings
in all your engine rebuilds. For instant service, call on your
NAPA jobber. He can give you complete Monmouth service
on all your engine bearing requirements.
MON MOUTH Engine Bearings
CLEVITE SERVICE: Cleveland Graphite Bronze • O/Wdon of ClWWf* Corporofion • Cleveland 3. Ohio
MOTOR, July 1961
says J. T. Carpenter
Carpenter's Auto Service
Waco, Texas
X^^
Portable Station Rises in 48 Hours
A portable gasoline service sta*
tion, once transported to its site by
truck, can be erected and in opera-
tion in 48 hours. This is reported
,by Continental Copper and Steel
Industries, Inc., which owns all
rights to the "pre-packaged" service
stations called "Petro-Portables."
The stations, it is said, can easily
be relocated if traffic patterns or
land values change. In addition to
the structure and office-salesroom.
Graco
ENGINEERS AND MANUFACTURERS
if you use a low-cost
Graco
HYDRA-CLEAN
Keep your fleet clean, make it easier to
maintain with Graco Hydra-Clean. Air-
powered for easy installation, safe use,
the Hydra-Clean washes automobiles and
trucks cleaner, faster and easier.
Cleans engines quickly, too . . . saves
time on motor tune-ups and maintenance.
And when the day is done, you can use
the Hydra-Clean to wash down lifts and
work areas without any danger from vol-
atile solvents.
So see your Graco Dealer today! Let
him give you all the details on Graco
Hydra-Clean.
GRAY COMPANY, INC.
767 Graco Square
Minneapolis 13« Minnesota
SEE PHONE BOOK YELLOW PAGES '^lUBRICATlNO EQUIPMENT"
OR PHONE YOUR NEAREST FACTORY BRANCH
NEW YORK DETROIT ATLANTA CHICAGO
RAventwood 1-8585 TRinity 3-6900 TRtnily 6-6374 MAdUon 6-7048
PHILADELPHIA HOUSTON SAN FRANCISCO
BAIdwin 6-3031 WAInvt 6-1781 MArk«t 1.5941
..A
Within 48 hours after truck ar-
rival, this eight-pump station was
in operation. It measures 74 ft
from end to end, is 36 ft. wide
the prefabricated stations include
wiring, lighting fixtures, healing
equipment, compressed-air and lu-
bricating lines (concealed in the
walls) , toilet facilities, overhead
doors, and so forth. Pumps and
tanks are not included in the
"package."
The stations can usually be
shipped by truck in tw^o sections.
Chrysler's Jacobson Retires
Charles L. Jacobson. vice presi
dent— dealer relations for Chrysler
Corp. the last five years, retired
recently. A veteran of 40 years in
the automotive industry, Jacobson
was elected a vice president of the
corporation in June of 1954 and
to the Chrysler Corp. board of di-
rectors in April, 1956. He had also
served as president of the MoPar
Div.
How Would YOU Fix It?
Answer to problem on page 84
^ It was an odd bit of information
the repairman had tucked away in
his mind that helped him to put
his finger right on the cause of
trouble.
The car had originally been
equipp>ed with resistance-tyj>e spark
plug cables. These had been re-
placed with standard cables, which
do not have built-in resistance. This
led to interference being intro-
duced into the electronic headlight
control. Installing the proper type
wires licked the trouble.
130
MOTOR, July 1961
5/8" or 3/4" drive
'Xust-PrtoT Socktt RttaiiMr. SockAts cant
fall off accidentally, but strong, spring-held
retainer can be easily replaced. Another l-R
exdushre.
Life Guard Cemfflutator. Exclushre l-R con-
struction prevents motor damage, permits
easy dressing, provides long brush life.
Sealed Nose Bumper. Exclusive l-R rubber
guard seals out dirt in addition to protect-
ing impact mechanism.
A DJrt-Sealed Trigger. Plunger-operated switch
is sealed tight from dust and dirt Another
l-R exclusive.
# Job-Tailoied Motor. Not "adapted" but built
specifically for rugged Impactool duty.
<Ai
^J7m
^MlU
^^b^
204A-ie
^&
MOTOR, July 1961
,,,at no extra cost I
Only Ingersoll-Rand gives you your choice of drive
sizes at no extra cost^all you do is specify the
size you prefer.
And — whichever drive size you select, remember —
you not only have the most powerful, but also the
smallest, lightest and fastest tool in its class on
the market.
Regardless of the drive size or the tool size you select,
be sure that the make you Ijuy is Ingersoll-Rand^
the Impactools with the red^ ball extras I
best design— biggest line
look for the red ^ ball extras
Ingensoll-Rand
^ 11 Broadway, New York 4, N. Y.
VW
Cures for Push-Button
Drive Troubles
continued from page 43
has been installed, a jumper lead
test lamp is connected between the
switch and the battery. When the
lamp glows, the switch should be
turned an additional one-third to
one-half turn. The switch should
not be tightened over 75 Ib.-ft.;
otherwise the switch mounting may
become distorted and interfere with
r'dble and push-button operation.
Adjust Parking Cable
The parking-lock cable adjust-
ment on the Valiant and Dodge
Lancer TorqueFlite is made with
the dash control "park** lever in the
off position and the clamp screw
securing the park cable at the rear
of the transmission loosened to al-
low in-and-out movement.
A complaint that the transmis-
sion locks in "park" on a 1960
Valiant can be traced to an incor-
rect cable adjustment or to the
cable not engaging its adapter in-
side the cover. This can be checked
by moving the cable in and out. If
the cable end is not engaged, the
condition can be corrected by filing
off Vie ^^' from the cable end. With
the cable engaged in the adapter,
adjustment is obtained by carefully
pulling the cable housing outward
to the limit of its travel and then
tightening the clamp screw to 2 to
4 Ib-ft.
On Rambler models with Flash-
O-Matic transmission, the selector
cable is adjusted by disconnecting
the cable from the transmission
lever, then pushing the "low" but-
ton fully in and holding the selec-
tor lever all the way to the rear in
its "low" position. The threaded
clevis on the cable end can then be
adjusted to align the clevis holes
with the selector lever hole.
A similar clevis adjustment is
used on the Rambler "park** cable.
With the cable disconnected at the
transmission, and the "park" con-
trol pulled all the way out, the
clevis can then be adjusted to align
with the lever as it rests against the
parking pawl.
On the 1957-58 Mercury push-
button transmissions, the "park**
release cable must be disconnected
from its lever and adjusting bracket
while the selector cable is adjusted.
The selector cable is adjusted fol-
lowing removal of the splash shield,
the case pipe plug under the cable,
and loosening of the bracket.
Locates Cable
A threaded plug and gauge pin is
screwed into the pipe-plug hole for
locating the cable in the Merc-
O-Matic "drive** range or Multi-
Drive "cruising-range" jx)sitions.
With the drive or cruising-range
button held in, the cable and hous-
ing are pulled upward until the
gauge pin seats in its cable-con-
nector slot. The bracket is tightened
and the pin held out of engagement
with the slot as the "neutral-start"
button is pushed in. The pin is
then released to check its engage-
ment with the slot as "drive** or
"cruising** range is engaged. The
pin is again pulled out as the "low"
or "hill control** button is depressed
and released in "drive** or "cruis-
ing** range to repeat the check.
Readjust the bracket if the pin
fails to seat in the slot each time
NEW!
completely modern...
accurate!
NIEHOFF ignition
testing equipment
styling of ilwiu dumbto outer atbiiwU to their builuin mcctmcf.
lliia fi«w NiKHOPF if&iyoD tmfUng e«r^pcriMit wm« developed
t9 mmkm ycu mud your itatloii m tuno-up ImicW, YcmjII liko
tb«ir compact n Mi, aftiy^to-rMd dtftk, ■tropk oontroli, €oiiv€i»-
iint tuimUBs, loof tn>«ibl#-5«» porfennaiio*.
Yi>ar Bvr Oww with Ntmorrt
Bern ttm complata btm of Ntsifoi^ Iftutioo Piwts and Tmtm^
Bquipmetit ai your Hrmorr Jobbor — or wnte diKcl today*
NIEHOFF
AtrrOIMOTtVC ^ftOOUOTS
C, L mCHOrf i CO. • fSPSW.tamnctAvt. • Oiidio 3(», tlllndit
.^■r^^
NEW T-45 IGMITION
EFFICllNCIf TESm
f NEW T 44 COWBIWAT
I DWELL METER-
TACHOMETER
NEW T-40 VOLTAG
RtGULATOR TESU
<^
MOTOR. July
it is placed in "drive" or
the Mercury "park" cable
!n reconnected to the park
in and its adjusting bracket
the "park" cable is adjusted,
he "park" lever pushed in,
late is installed over the park
lever and the large torsion-
•in protruding through the
the case. Cable slack is re-
by sliding the housing to-
he front of the car, then
ing it with the clamp screw.
?ck the adjustment, release
press the "park" bar several
The gauge should fit over
IS each time "park" is en-
i the exception of Valiant
mcer, the push-button con-
lit is removed on Chrysler
Rambler and Mercury cars
oving the face plate on the
unit, sliding the buttons off
liafts and removing the at-
, nuts from the face of the
or, on Rambler installa-
Phillips-head screws. The
m then be lifted out from
r of the instrument panel.
On Imperials, the speedometer must
be removed to gain accessibility to
the control unit.
On Mercury and 1959 Rambler,
pulling the "park" and selector
cables from the engine side of the
firewall will guide the unit out of
its mounting without kinking ca-
bles. The cables can then be dis-
connected from the unit.
Lancer and Valiant control units
are attached to the instrument pan-
el by a bracket on the rear of the
panel. Removal of two screws and
one nut from the rear side of the
panel is required to take out the
unit and its attached bracket.
THE END. NOW TURN BACK TO PAGE 44
Washington Dealers Elect
Clayton Kauffman, Spokane, was
elected president of the Washing-
ton State Auto Dealers Assn. at the
recent annual convention. Warren
E. Simmons, Olympia, was named
first vice president, Harold Pingrey,
Selah, second vice president, Arvard
Andresen, Seattle, third vice presi-
dent, and V. I. Whitney, Monte-
sano, secretary-treasurer.
American Motors Adds
Training Schools
Success with its program of bring-
ing "schools" to Rambler dealer-
ship mechanics has spurred Ameri-
can Motors to add two new mobile
units. The schools are 35 ft. semi-
trailers completely eqijipped as
service classrooms.
New units have classroom facili-
ties for 22 men and work benches
for 16, compared with facilities for
only 12 men in the earlier versions.
Ford to Use Autolite
Plugs in New Models
Autolite spark plugs will be in-
stalled as original equipment in all
Ford Motor Co. cars beginning
with the 1962 model year. The
plugs are being made in the Fos-
toria, Ohio, plant which Ford pur-
chased along with certain other
assets including rights to the name
"Autolite" from the Electric Auto-
lite Co. in April.
Autolite spark plugs will be sold
in the replacement market by the
company's Motorcraft Div.
NEW!
sales merchandising
cabinets! new
IgnitiQiL-assQitEnents!
inn rao nc nu ri£
nrv made tip cif (
tuuj !^ri iUiuis %tdt*'Unl i^ j;ivc >ua quick mlum «iii youiF"
L
:v«ry «flN>ritnecit hm tt^ fill pmck thai morm ihati cov»fs cart
fiojib. \m xtt% dacmt^ >ifnt» clmrti. cstalogt jind
0ICBI «i wvi^f Himnorr joUI»f or writ** dirtfct todty.
NIEHOFF
AUTOWIOTIVE PRODUCTS
€. L MIEHOrr I CO. • I9?5 W UwrcKre
>R, July 1961
X'^^
{
I > 1 I I 1 1 I I rill n I I I I 1 li I
I
YOU'RE PROTECTED
3 WAYS .
NATIONAL
BLOCK
1 Perfect contact of lininf
to shoo for 100% bond.
2 Tested for bond and
skockstroRctii.
3 Precision (round for
perfect fit into braise
The National brake shoe exchange program
means superior bonding techniques, spe-
cialized skills and equipment — all result-
ing in safer braking for your customers,
greater sales, bigger profits for you.
National linings are supplied grooved, plain
and for pcmer brakes through local dis-
tributors. Write today for full details, and
the promotional aids designed to help you
sail more of National's premium linings at
a popular price.
NATIONAL
BRAKE BLOCK COttPORi
1S4
Where to Find
Good Service Managers
continued from page 39
His job goes far beyond selling
the shop's services. He must also
sell customers on the business it-
self, sell old customers on coming
back, attract new trade and teach
other members of his department
how to sell.
Putting the welfare of the deal-
ership above his own department,
he must also function on occasion
as an arm of the new or used car
branch of the business by selling
service customers on the value of
replacing their old cars as repair
bills mount.
Another essential in the making
of a service chief is a general
knowledge of the technical side of
the automobile. He need not be an
automotive engineer or even an all-
round mechanic, because his role
is that of instructor and supervisor,
not that of hired hand. The more
he knows about the mechanics of
the machine the better.
Must Judge Work
Although he may never extend
himself to the point of lifting a
wrench, he cannot evaluate the
work of those under him unless he
understands the how and why of
what they do.
The last of the four talents re-
quired to supervise a service de-
partment is an ability to handle
customers.
Not only must he win a follow-
ing for the business, but he must
also be prepared to handle cus-
tomer complaints, outmaneuver
the customer who wants the work
done for less than the going rate
and fend off freeloaders who want
it performed for nothing— all with-
out risking offense to the customer.
Another of his duties under the
heading of customer relations is to
find out why customers do not re-
turn and then correct the opera-
tion accordingly.
The man who meets all those
specifications, if he exists at all, is
not available because he is already
employed.
Even if we admit that the dealer
looking for a service manager will
have to settle for something less
than the ideal man so far out-
lined, where does he look.
Short of luring an experioi
executive away from a comped
the most satisfactory answer to
question is the one already
gested by Detroit. That is for
dealer to grow, or at least train,
own. This is not so formidab]
task as it might seem to man i
has not tried it before. It beco
simpler when broken down inic
several parts.
Needless to say, the best soi
of material is the dealer's own b
ness and the logical departmec
the back-shop. But casual or in
criminate looking gets the de
nowhere; he has to learn to r©
nize a nugget-bearing vein whei
strikes it.
Not Best Prospect
A time was when it was thou
that the best mechanic in the si
would naturally make the best f(
man or service manager. No <
seriously entertains that idea :
more. The candidate must
picked, not for what he has do
but for what he must do.
As already mentioned, his fu
tion as service manager is fourfi
—administrator, salesman, mech
ic and customer relations man. 1
qualities that make a man a stai
out in any of these callings ;
those that should be looked for
the prospective candidate for i
service manager's job. They v
never be found in equal quant
in any one man, but every suca
ful service manager stands high
every category.
With a little study, it is fai
J0NE5
MOTOR Co.
5MITH
MOTORS
"No fair, Smith!"
MOTOR. July 191
simple to pick the men who show
the most promise.
An affluent dealer in a big town
can simply send the man he choos-
es to a vocational guidance center
and have him tested for needed
qualities. Most dealers, though,
must depend upon their own
knowledge to find the right man.
Take the administrator, or boss,
facet of the problem. The mechan-
ic most likely to succeed in this
function is one that organizes his
own work well, turns it out on
time, and is always looking for
ways to improve his output and
performance. A man who can man-
age himself has a big advantage
when and if called upon to man-
age others.
Now take the matter of sales
ability. It is a truism that a man in-
clined to things mechanical usually
has little sales skill and, what is
more frustrating, little interest in
sales. Happily there are exceptions
and it is for the exception that the
dealer looking for a future service
manager must be on the alert.
Not Easily Detected
This talent is not easy to detect
in a man who must spend his work-
ing hours under a car or at the
bench and the gift of gab is by no
means a dependable aid in the
search. The ability to speak natur-
ally and well is a decided asset to a
salesman but it is more important
to watch for signs that a man is in-
terested in beefing up the job tick-
et.
If he is a mechanic who fre-
quently runs to the boss with sug-
gestions of other work or parts that
might be sold the owner of the car
on which he is working, then he is
a man interested in selling. If he
gets his point across strongly and
clearly, then he may indeed be a
salesman.
Handle Customers
Next we come to the ability to
handle customers. This is a quality
that is overlooked by far too many
dealers in appointing a service
manager. If some of them could
eavesdrop on the things their shop
bosses say to customers, they would
probably fire them on the spot.
Here again, it is not easy to tell
whether a man is a diplomat when
he has little or no opportunity to
exercise this gift. A dealer, though,
MOTOR, July 1961
can watch for signs that a partic-
ular mechanic gets along well with
his fellow workers and his boss,
that he smiles oftener than he
frowns and that he has something
amounting to affection for the hu-
man race. A man who, to the eye,
seems to be given to drinking vine-
gar cocktails, is no man to place in
any spot where he has to meet the
public.
Last comes mechanical skill. The
dealer can assume a mechanic is
competent or he would not still be
on the payroll. Is he better than
his fellow workers? That is not too
important, if it is simply a matter
of correcting trouble. It is far more
important that the service mana-
ger be able to diagnose automobile
faults.
If he knows, or can discover
quickly, what is wrong with a car
when it is driven into the shop, he
can impress the customer with his
diagnostic skill and can correctly
order the work needed to overcome
the defect. This side of a mechan-
ic's efforts should be readily ap-
[CX)NTINUED ON PACE 136
Ease the
ROFIT SOUEI
with low-cost efficient
kelloqq/Amei lean
Air Compressors
Superior Keilogg-American engineering and workmanship keep costly
down-time and maintenance at an absolute minimum.
Kellogg'American compressors assure lower operating cost and higher
profits by delivering more USABLE FREE AIR per kilowatt hour.
Warehouses and parts depots are strategically located throughout the
country to insure prompt shipment.
Kellogg-American will help you select the most effi-
cient and economical compressor for your require-
ments from over 250 different models; Vi thru 20
HP; single or two-stage; horizontal or vertical.
Far fill datalls, sts tht Ysllsw Pacts far tht naaa af yaiir
■uratt Kallau-Aaaricaa Jabbar ar writa ta:
KelloggAmerican
DIVISION SCAIFE COMPANY • P(TTSaU^<yA ^'b. VK.
X"*.^
Where to Find
Good Service Managers
continued from page 1S5
parent to any dealer who takes the
trouble to get acquainted with the
men in the shop.
The fact that a service manager
need not necessarily be a mechan-
ical genius permits a dealer to look
elsewhere than his mechanical
force for potential service mana-
gers.
Where a dealership employs one
or more service writers, these men
probably command first look, de-
pending upon the thoroughness of
their training in repairs. They al-
ready have the ability to meet
customers and to soothe ruffled
feelings and to sell the work they
think a car needs. If they meet all
three tests, their skill as adminis-
trators must still be tested.
Many highly successful service
bosses have come out of the parts
department. Unless he started as a
mechanic, a parts man is likely to
emphasize sales if given responsi-
Want more
PROFITABLE BUSINESS?
the
PROGRAM
will help you!
Here's why— "One-shots" are no good. There's
nothing like satisfied car owner customers
for steady profit.
You can insure the P&D ignition parts you
install for a full year for each customer.
You get plenty of P&D merchandising
and advertising helps. You are aided
with instruction clinics, manuals and
year round service from your wholesaler
and P&D field engineers.
P&D and your wholesaler developed this
P&D-ize ignition tune-up program together,
solely to help you get more business and
keep it— at a profit! The slogan is
"P&D-ize At Least Once A Year."
See your wholesaler or write us!
Pad manufacturing CO., INC.
SMftriMO • IfONriMO . fOMiriOM
19-02 STEINWAY ST., LONO ISLAND CITY S^N.Y.
Cipirt S*s:lir|WamffMiraitiml. 3S Si. Wilasllff.. CMcaciJ. K
bility for the back end of a dealer-
ship. This is not bad in itself, but
the operation must be kept in bal-
ance.
A few dealers have actually tak-
en men off their car sales staff to
make service managers of them.
The suitability of such a candidate
would depend to a great extern
on his mechanical knowledge of
the cars he sells. If he shows ability
to close a deal, once he has a pros-
pect in hand, but is notably weak
on prospecting, then a service man-
ager's job may be a natural for
him, so far as selling service is con-
cerned. He must have the other
prerequisites, of course.
Try Trial Period
In picking a candidate for the
service manager's post, a dealer
does not have to stake everything
on one throw of the dice. Often he
does not even have to tell the man
he has picked that he is being fin-
gered for higher things: he can
simply ask him to stand in for the
service manager whenever the lai
ter takes a day off. If he fills die
bill, he can be made official substi-
tute or even assistant service man-
ager, provided the dealership is big
enough.
The new man can be trained by
the reigning service manager or by
the dealer himself. Once the up-
coming man is officially designated
as a service executive, it is possible
to send him to factory-sponsored
seminars or put him through the
home-training courses some facto-
ries offer.
Creating his own reser\e service
manager is not the easiest task a
denier will face but it is hard to
think of a more important one, in
terms of future profit for the deal-
ership.
THK END. NOW Tl RN BAC:K TO PAGF 40
ISff
What Caused This?
Answer to problem on page 66
An ()\ cr-advanccd spark and con
tinual third-gear lugging of the en-
gine going up hills proved too
iiuich for this piston, causing a por-
tion of the piston head to disinte-
grate. The owner had maintained
the spark setting in an over-ad-
\anced position believing that an
audible spark knock meant in-
creased fuel economy.
MOTOR. July 1961
Safe Plug Service
On Aluminum Heads
continued from page 41
in the port will be subject to carbon
deposits and corrosion, making it
difiicult or impossible to install a
plug of the proper reach later.
Spark plugs of the specified heat
range are satisfactory for the stand-
ard engine under average operating
conditions. Oldsmobile and Buick,
however, have recently introduced
high-performance versions of their
compact engines. Both use higher
compression ratios and four-barrel
carburetors. A plug one step colder
than standard is recommended for
these engines, which are regular
equipment in the Buick Skylark
and Oldsmobile Cutlass and op-
tional in other Special and F-85
models.
Colder Plugs Needed
Corvairs which are driven at sus-
tained high speeds, as in turnpike
operation, should be equipped with
plugs two steps colder than those
recommended for normal use.
Oldsmobile and Buick specify
that threads be lubricated with
anti-seize compound or engine oil
before installation. All Buick rec-
ommendations also apply to the
Tempest V-8, which uses the same
engine. Use extreme care to prevent
cross-threading. Tighten plugs in
the F-85 to 15 Ib.-ft. Buick and
ANOTOR SALES
"You had me worried. I
thought you were going
to forget your dignity
and ASK them to buy!"
MOTOR, July 1961
Pontiac specify 15 to 20 Ib.-ft.
Corvair spark-plug threads should
not be lubricated. Torque plugs
20 to 25 Ib.-ft. After installation, be
sure to replace all spark-plug access
covers securely. If two or more are
loose, enough air will escape from
the engine's cooling system to cause
overheating.
Clean Port Threads
If threads in the ports of any of
these engines are corroded or
slightly burred, they can be cleaned
up with a 14 mm by 1.25 SAE spark
plug tap. Coat the tap with grease
to pick up metal chips. Follow the
original threads and be especially
careful to avoid cross-threading.
After the port has been tapped,
turn the engine over with the
starter to blow out any particles be-
fore installing the plugs.
If threads are badly damaged, the
port should be drilled out for the
installation of a thread insert. Heli-
Coil packs contain inserts, the tap
and inserting tool needed to repair
threads in all the new GM alumi-
num engines and any other power-
plant using 14 mm plugs with ly^ in.
reach. Be sure to use only inserts
of specified length.
The cylinder head should first be
removed to keep metal chips from
getting into the cylinder. Drill out
the old threads with a ^(j in. drill.
Tap new threads with the tap fur-
nished in the kit. Pull the mandrel
back into the barrel of the inserting
tool, then place the thread insert
in the opening, with the tang
toward the cylinder head. Engage
the tang in the slot of the mandrel.
Turn the handle of the inserting
tool to wind the insert into the
threaded end. The tip of the man-
drel should project about %2 ^"•
from the threaded end of the tool.
Must Be Square
Hold the tool firmly over the
tapped hole, making sure that it is
absolutely square. Turn the handle
clockwise, slowly and steadily, but
do not exert any forward pressure.
When the insert is a quarter to one-
half turn below the top surface of
the hole, withdraw the mandrel far
enough to disengage its slot from
the tang of the insert. Rotate the
handle a quarter turn, then strike
the top of the mandrel sharply with
a hammer to break off the tang.
THE END. NOW TURN BACK TO PACE 41
FOR HIDDEN
BODY SQUEAKS
III weothersfripplng • » »
window chonnals . * * trunk
Mfili * • t rubber bumpert
» • • hood locings
It takes ft lubricant of super
stren^h . . . and extreme tern*
perature range to effectively
0top squeaks in these trouble
spots.
SILGLYDE IB the answer*,
it has far greater film strength]
than ordinary lubricanta. Pro-
vides longer lasting lubrica
tion on ru bber - to - ru bber « nd
metal -to- metal surfaces. SIL
CLYDE is waterproof . ,
won*t wash out, freeze, gum
or melt. Prevents weather-
stripping from freezing, stick*
ing and pulling apart in cold
weather. Performs from 20*
below to 400* above »ero.
Put SIL. CLYDE to work for
you. Excellent to silence body
squeaks in hard tops, converti-
bles and station wagons. (Also
ideal for brake lubrication.)
SIL-GLYDE
LUMICATING COMPOUND
with SILICONE
IH'Ot. bubble-pack ttaboi;
4*0£. tubes; 8-oz. cana; d aod
16- oi. aeroBols.
*fTAHoiiio or mi
INDUSiaY' fr«fli
AMttlCAN GRfASI
SI ICK COM FA NY
so-Mi
xv\
&
Ch*ck tK« Yallow fog*! «n<l*f '*To«k-Elftctrlc" f«p
flw loccifl«n of lh« n«aT«f I Slack & Dtcktr f acferv
i#rvic* biranch or airlli«rli*ci itrvkfl tlslion.
Free tool in5p€CtiDn when requested • Genuine
BAD parts used ♦ Factory-trained technicians
» Standard B&D Guarantee at completion of
recomtncndcd repairs • Fasi service, reasonable
cost, always.
Or wTJle far adc$ra$ of ncaneiL of more ttuui 50
brarrch^A and servke stmtiODs vai The Black &
DtcKtH Mro.Co., De(rt,^C07 S.TowwD+.Md,
QUALITY TOOL SiftVlCE
FIRST PLACE
in QUALITY
COMPLETENESS
GUARANTEE
i
U.S. Vehicle Sales
January-April, 1961-60
As counted by R. L. Polk and Co.^*
Passenger
Cars.
Total
Rotail
Por Cont of
SaUs for
Srand Totol of
Position
First 4 Months
Retail Soles
1961
I960 1961
1960
1961
I960
GENERAL MOTORS
813.688
942.842
49.7
47i
Ch^vroUf
1
1
471.723
554.608
28.8
27.9
Pontiac
3
5
112.976
132.748
6.9
6.7
OldsmobiU
5
6
96.761
116.234
5.9
5J
Buick
7
8
84.361
87.605
5.2
AS
Cadillac
10
10
47.867
51.647
2.9
2J>
FORD
492.942
559.587
30.0
28.1
Ford
2
2
393.587
476,289
24.0
24J)
Com»t
9
13
51.331
20.340
3.1
IJ)
Mercury
11
9
36.846
54.404
2.3
2.7
Lincoln
14
14
10.287
8.554
0.6
0.4
CHRYSLER
198.376
297.427
12.1
15.0
Plymouth
6
3
94.904
149.272
5.8
7i
Dodgo
8
7
71.647
115.779
4.4
5J
Chryslor
12
12
28.033
26.589
1.7
1.4
Imporial
15
15
3.792
5.787
0.2
OJ
AMERICAN MOTORS
106.801
134.252
6.5
6i
Rambler
4
4
106.801
134.252
6.5
6.8
STUDEBAKER
13
II
23.682
38.360
1.5
1.9
Miscellanoous
3.114
14.001
02
a7
TOTAL
1,637,703
1,986.469
Trucks
Total Retail Per Cent of
Sales for Grand Totol of
First 4 Months Retail Soles
1961 I960 1961 I960
CHEVROLET 89.545 106.439 33.5 34.1
FORD 87.462 94.003 32.7 30.1
INT. HARVESTER 29.683 36.840 I I.I Hi
GMC 21.047 25.081 7.9 8i)
DODGE 1 1.932 14468 4.5 4.6
WILLYS 8.600 9.512 3.2 3.1
Truck 5.796 6.417 2.2 2.1
Jeep 2.804 3.095 1.0 li)
WHITE 3.754 4.966 1.4 1-6
MACK 2.803 3.875 1.0 12
STUDEBAKER 1.703 1.048 0.6 0.3
DIAMOND T 577 927 0.2 OJ
BROCKWAY 278 390 0.1 0.1
Miscellaneous (Domestic
and Foreign) 10.306 14.909 3.8 4.8
TOTAL 267,690 312.458
* Connecticut figures for April, 1961, not included
4 a
Traffic Safety Campaign Backed
In a letter to William Randolph Hearst, Jr., chair-
man of the President's Committee for Traffic Safetyi
President Kennedy expressed his support of the an-
nual "Slow Down and Live" traffic safety campaign.
The President expressed hope that all citizens will
support the campaign.
MOTOR, July 1961
nported Vehicle Sales
10 Leading Makes
January-April 1961-60
As counted by R. L. Polk and Co.*
1961
in 56.984
11.953
4.172
3.803
3.707
3.413
3.173
3.038
2.706
2.576
23.252
Benz
ord . .
►aUy
(63 makts)
I960
Volkswagen
Renault
Engish Ford
Ope
Rot
Simco
Triumph
Austin Heoley
Vouxhuoil
Hillmon
All others (64 mokes) .
51.969
27.218
10.905
10.350
8.715
5.920
5.352
5.193
2.022
4.672
45.334
118.777 TOTAL 180.650
^icut figures for April. 1961. not included
House Subcommittee Hears
Finance-Bill Testimony
ral Motors* board chairman, Frederic G. Bon-
ifying before the House Antitrust Subcommit-
month, said that legislation to prohibit motor
manufacturers from financing and insuring
their products would be "contrary to the in-
>f dealers, retail purchasers and the economy
ly-"
MAC official testified "the competitors of
finance over 80 per cent of all automobile in-
t credit purchases and over 55 per cent of
rchases from GM dealers." He also stated GM
are free to do their financing business with
1 they chose and that GMAC is not subsidized
eral Motors in any way.
fying in favor of the proposed legislation
S. Assistant Attorney General Lee Loevinger
111 Rand Dixon, FTC chairman. They stated
vestment of GMAC from General Motors
benefit the public by creating a competitive
in the automobile industry,
bers of independent sales finance companies
tified in favor of the proposed bill.
lenry Ford New AMA President
le annual membership meeting of the Auto-
Manufacturers Assn. in Detroit last month,
Ford II, chairman of the board, Ford Motor
s elected president. He succeeds L. L. Col-
[irysler Corp., who has held this office since
r AMA officers elected were: John F. Gordon,
It, General Motors Corp., vice president; J. N.
1, president. White Motor Co., vice president;
Schumacher, executive vice president, Inter-
1 Harvester Co., secretary; George Romney,
It and chairman of the board, American Mo-
rp., treasurer.
► R, July 1961
the uncommon
motor oil!
Motorists who care for their cars . . . and serv-
icemen who care for their customers . . . agree
that Wolf's Head Oil is truly the finest of the
fine. There's a reason— Wolf's Head is 100%
Pure Pennsylvania, Tri-Ex refined three im-
portant extra steps and scientifically fortified for
the finest engine protection. The result is un-
common lubrication . . . uncommonly low op-
erating and upkeep costs . . . truly uncommon
quality. That's why many motorists who care
for their cars insist on Wolf's Head. Keep your
customers coming back with Wolf's Head . . .
the motor oil that commands uncommon cus-
tomer loyalty the country over.
WOLF'S HEAD OIL REFINING CO.
OIL CITY, PA.
\w
New Austin Healey Sprite Bows
Completely new in appearance,
the latest version of Austin Healey
Sprite also has a more powerful
engine knd outside lid for easier
access to trunk. Car is priced under
$2,000 at East Coast ports of en-
try.
Restyled sports
car from England
Good Money
REPAIRING
RADIATORS!
A real opportunity awaits
someone in your area to cash
in on the growing volume of
radiator servicing; Why not
YOU? Consider these facts:
":
lu
i
Tl
• The high pressure in today's auto cooling-system
demands more frequent radiator servicing.
• 83% of all radiators over a year old are partly
plugged — need cleaning. Many need repairing.
• The number of autos, trucks and tractors in your
area increases every year.
PROFITS* $6,000-$8,0(K)-$10,000 additional a year reported
rRvriia. ]jy many Inland shops and departments.
EOUIPMEIIT* hiland, world's largest radiator equipment
EVUirmEni. nifgr., offers a complete, modem line. Every-
thing to test, clean, repair and recore radiators.
TRAINING* ^^^ ^^ ^^^^ ^'^ admitted without cost to our
iiiAininu. factory school for complete training in radi-
ator work. Continuing merchandising and selling aids.
DAVMCMT DIAM. Equipment available on Inland's
rATHimi riAW. "Pays-For-Itself payment plan . . .
enables you to pay from profits. Mail coupon today.
I N LAN D "'"SSaKKy"
Dept. M-7. 1108 Jackson St., Omaha 2, Nebr.
■-A^a/7 Coupon Now!
INLAND MF6.C0^ Dipt M-T, 1108 Jaekton 8t, Omaht 2, Nebr.
PlMS« tmnd frM 32-pc. book doscribing oqulpmont school,
pricoSt payniont pMn* otc-
FIRM-
I
I
I
(PLEASE PRINT)
ADDRESS
CITY
BY
If tfMlv, Mto tf car ttld
Art fM mom opt w tlin ■ radiator Oapt?
-ZONE STATE-
-TITI£_
D Y« D Na
Variable-Speed
Fan Service
142
continued from page 59
rotate independently of the water
pump pulley.
If it does rotate independently,
remove the radiator, fan clutch and
water pump pulley. Then remove
the chitch plunger rod from the
water pump. The yellow, red or
white color code on the hub of the
pump pulley and on the clutch
plunger should match. The color
code indicates the length of the
plunger and, where required lo
effect proper fan clutch operation,
the next longer plunger can be in-
stalled. The yellow plunger is short-
est and the white longest.
If there is oil leakage from the
fan clutch, replace the unit. When
making a unit replacement do not
change the plunger unless it docs
not match the color code on the
hub.
On 1958-60 Mercury, use test priv
cedure given for 1957-60 Chrysler*
Engine speed at which crankshalt
pulley and fan should appear to
be stopped is 1,200 rpm on 1958,
and 2,400 rpm on 1959 and M^
models.
For 1961 Mercury, procedme is
same as for Ford.
GENERAL MOTORS CORP.-Ai\
approximate check with a timing
light can be made with the follow-
ing test specifications. Where en-
gine speed is within the range of
fan speed, as for 1958-59 Buick, the
fan and crankshaft pulley should
appear to be stopped somewhere
within this range. In other cases the
relative difference in the two speeds
can be noted. On later GM cars^
with thermostatic fan-speed controU
MOTOR, July 196J
t a high temperature the lan will
urn faster, in relation to the crank-
haft pulley, than it does at a low
emperature.
On 1958-59 Buick, fan speed
hould be 1,350-1,600 rpra at 1,540
-pni engine speed.
For 1960-61 Buick, fan speed at
ow temperatures should not exceed
1,550 rpm at 1,540 rpm engine
s{>eed. At high temperatures, fan
speed is 1,600-1,800 rpm at 1,540
I rpm engine speed.
When the tab on the thermostat
coil spring is in the center slot of
the bracket, the fan clutch is just at
the point of shift between low and
high fan speeds with the temper-
ature of the outside air at 80 deg.
To raise cut-in temperature, rotate
coil tab clockwise to end slot. This
increases cut-in temperature point
15 deg. F. on 1960 models and 20
deg. F. on 1961 models. To lower
the temperature setting, rotate the
coil end tab counterclockwise to
end slot. ,
Cadillac Fan Speed
On 1960-61 Cadillac, fan speed
should not exceed 1,600 rpm at an
engine speed of 1,800 rpm when
the underhood temperature is lower
than 115 to 125 deg. Above 130 to
140 i\eg. fan speed should be 1,800
1,950 rpm at an engine speed of
1,800 rpm.
For 1958 Chevrolet, fan speed
: should be 1,850-1,950 rpm at an en-
' gine speed of 1,820 rpm.
On 1959-61 Chevrolets, fan speed
. should not exceed 1,600 rpm at an
engine speed of 1,820 rpm with
underhood temperature below 140
deg. Above 140 deg., fan speed is
1,800-1,950 rpm at 1,820 rpm engine
speed-
Has Plastic Retainer
Early type models used a plastic
retainer for thermostatic coil. Mov-
ing tang on coil one notch counter-
clockwise, as viewed from front of
car, lowers fan speed shift point by
approximately 15 deg.
Late type uses U-shaped metal
retainer with three notches. Moving
coil tang one notch counterclock-
wise lowers cut-in temperature by
approximately 20 deg.
On 1961 Oldsmobile, fan speed
is 1,500 rpm maximum at 1,760 rpm
engine speed with underhood tem-
perature lower than approximately
130-140 deg. At higher tempera-
atures, fan speed is 1,600-1,800 rpm
at 1,760 rpm engine speed.
For 1961 Pontiac, fan speed at
low temperatures is 1,500 rpm maxi-
mum at 2,130 rpm engine speed. At
high temper^inres fan speed is
1,500-1,750 rpm at 2,130 rpm engine
speed.
THE END. NOW TURN BACK TO PACE 60
FTC Cites Publisher
Institute of Hydraulic Jack Re-
pair, Bloomfield, N.J., according to
Federal Trade Commission, has
been charged with using false earn-
ing claims and other deception to
promote the sale of its "Hydraulic
Jack Repair Manual."
Complaint alleges that persons
following the methods contained in
the manual will not be able to re-
pair all kinds of jacks or engage in
a successful hydraulic-jack repair
business. Complaint also contends
that the use of the word "Institute"
falsely implies that the firm is con-
ducting a genuine institution of
higher learning.
only
ONE
plier gives you
BOTH
THESE POWIBR-GRIP FEATURES
Maclitned, Unifercut Channels.
Smooth working can't slip
under any load!
Reinforcing flange for
added strength where you
need it!
Only CHAN NELLOCK gives you
these power-grip features. That's
why thousands of skilled mechan-
ics — year > n , year out — buy CH AN-
NELLOCK in preference to any
other plier. They prefer its
terrific gripping power, its afl
'round usefulness. And you
will, too! Available m three jaw
capacities: Jg", \}4'* and 2'.
Ask your tool supplier for a
aBnuine CHANNELLOCK Plier
If he's out of them, ask him to
ofcTer one for you.
Write for Catalog oj^ Complete Line of Pliers
CHAMPION OeARMENT TOOL COMPANY
Ptfinsylvanta
MOTOR, July 1961
X^'^
sss^
BATTERY CHARGERS
wHh
ALTERNATOR PROnCTHM
Here's a complete line of
chargers with automatic,
built-in alternator protec-
tion. New, safe, they pro-
vide complete protection
against damage to wiring
harness, alternator and
diodes. Exclusive Fox
transistorized circuit as-
sures that charger always
operates, when properly
connected. Even when
battery is flat, protection
is never switched off
nor are additional bat-
teries needed.
FOX PRODUCTS COMPANY
4752 N. 18th Street
Philadelphia 41, Pa.
Convert your present chorger
with a Safefronic®
ALHRNATOR PROTEaOR
Model 120— »noonH on most .
chargers. Easily connected. *
Signal light indicates trouble. |
MITHODS AND EOUIPMINT
FOR SILLING AND
SIRVICING BATTERIIS
Tune-Ups Open
Sales Door
continued from page 47
less than a complete set of plugs.
"But without our testing equip-
ment, we just wouldn't be able to
attract tune-up customers. Motor-
ists apparently don't have any
more confidence in a shop that is
not modern and fully equipped
than they'd have in a one-fingered
fiddle player."
Krejci, who previously operated
garages and service stations in
Cleveland before he moved to
Phoenix, has managed to win over
as regulars a good number of
women drivers. The station's pof>-
ularity with the fair sex is attrib-
uted largely to Krejci's patience in
explaining and showing why some
part must be changed or replaced
"Women," he says, "want to un-
derstand why they need new plugs,
new points, new condenser, and, if
the case be, a new coil. Showing
them on an oscilloscope makes it
interesting, simple and convincing.
"I have many regular female cus-
tomers who drive clear across town
to patronize my station because I'm
patient with them. You can't build
such a regular following without
mechanical service."
Krejci is convinced that, were it
not for his mechanical service, his
over-all volume would slide dras-
tically. "I have," he says, "three
full-time mechanics, besides mvself.
eATTERlES
"If YOU can't do any-
thing with our catcher and
pitcher, we'll trade them
to the Triple I league"
and two island attendants. And we
are open from 7 a.m. to 10 p.m. My
TBA sales are averaging $5,000 a
month and customer labor is
$3,200."
Tune-ups, in Krejci's opinion,
have just about done away with
over-the-counter sales of spark
plugs. In most instances, he points
out, motorists think twice about
installing their own plugs because
today's V-8 engines are not cut out
for do-it-yourselfers.
But, Krejci adds, "Customers arc
not too eager, either, to pay to have
them installed. And why should
they? Not when they can get a mi-
nor tune-up— which includes check-
ing the plugs, ignition, compres-
sion and so forth— plus installation
of new plugs, all for $6.95 or
$8.95."
THE END. NOW TURN BACK TO PACE 48
J44
lOO-YearOld Dealer
Still Sells Cars
Frank Held, who operates a
Chevrolet dealership in Kenyon,
Minn., celebrated his 100th birth
day last month. Probably the old
est person actively selling automo-
biles in the country. Held is aided
in running the dealership by his
son, Harland, now near 70, and a
grandson, Howard.
Held signed with Chevrolet in
the winter of 1912-13 and since that
time has sold more than 2,500
Chevrolet cars and trucks. Before
then he had handled two other
lines.
When asked the secret of old
age. Held replied, "I never go to
bed with worries. A clear con
science guarantees a good night's
sleep. That enables a person to live
a long life."
Chrysler Booklet Aids
Driver Training
Chrysler Corp. dealers are dis-
tributing a lO-page illustrated book-
let designed as a visual aid for
driver training in high schools. En'
titled "Do You Have What U
Takes to Drive Like a Pro?" the
booklet stresses the use and im-
portance of safety devices, the dan-
gers of "show off" driving and the
need lor co-operating instead oi
competing on the open road.
MOTOR, July l96l
Trucks Pay Shop Extra
continued from page 56
lowing figures: Truck servicing
amounts to 25 per cent of the
shop's volume, yet accounts for 40
per cent of the dollar gross. Any
wonder that the partners are so en-
thusiastic about this aspect of their
business?
Of course, to handle truck re-
pairs the shop had to invest in
equipment required for this work.
This includes heavy-duty hydraulic
jacks, heavy-duty floor crane, a
wheel dolly for removing wheels,
and so on.
"The same mechanics who work
on passenger cars can also handle
truck repair work, if they are so in-
clined," says Kerber. "Many me-
chanics like to specialize on either
one or the other, with some having
no preference at all. We have
found that the mechanic who likes
to work on trucks can adapt him-
self to do so in short order and
quickly become a specialist at his
job. Because our mechanics prefer
truck work to passenger car work,
we have no problems in handling
either."
Truck service is promoted by
Smith and Kerber through con-
tracts which have been found to be
just as favorable to the trucker as
to the repairshop. The contract
stipulates 24-hour, seven-day-a-week
service. Road service and tow-
ing are included— at all hours re-
gardless of distance. For this, the
trucker is charged $4 an hour for
labor plus parts, $3.50 for a road
service call and $7.50 for towing.
Full Work Load
"At the moment/* Kerber ex-
plains, "we have nine contracts and
are not seeking any others because
we have as much work as we can
handle. We are servicing all the
trucks of a local oil-delivery com-
pany, have a contract with the lo-
cal post office, do school bus ser-
vicing, handle a fleet of trucks for a
local landscaper and service all the
vehicles for a concrete mix plant-
in addition to operators who have
one or two trucks each."
The station employs 10 men,
with three handling truck and car
repairs and state inspections.
About 100 truck inspections are
made at every semi-annual inspec-
tion period. Three men are as-
signed to the body and paint de-
partment, with two devoting full
time to the service station opera-
tion itself.
In 1957, a body shop was built
alongside the repairshop. The
spray booth was made large
enough to hold the largest truck.
"Because we are bursting at the
seams with work," Kerber says, "we
try to do truck repairs in the cus-
tomer's garage whenever possible.
When the school buses need new
brake linings, for example, we dis-
patch a mechanic to the school's
garage and the work is done there.
This, naturally, gives us more room
to work in our shop."
All trucks serviced by Smith and
Kerber are natural customers for
TBA as well as gas and oil. Some
pay cash on delivery, others are
billed monthly. But no trouble is
ever encountered in collecting for
service or sales.
"Once a shop becomes known
for good truck service," Kerber
says, "it will find more and more
truck business coming its way. For
this reason, we don't intend to so-
licit more truck work until we can
expand our shop facilities."
THE END. NOW TURN BACK TO PAGE 57
Engineers Nearer
Fade-Free Brakes
continued from page 45
vane cooling fan is incorporated in
each wheel assembly of Corvettes
equipped with optional heavy-duty
brakes. Made of sheet steel, the
vanes are mounted between the
drum and wheel hub. Wheel rota-
tion causes them to force air across
the braking surfaces of linings and
drums into the ventilated backing
plate.
Improve Air Flow
Other methods, too, can be em-
ployed to improve the flow of air
to the brakes. Air ducts, as used in
some Corvettes, can pick up fresh,
cool air at the grille and direct it
to the brake drums. In the rear,
ventilating slots in the leading edge
of the rear fender could help cool
the rear brakes, just as they now
supply air to the engines of such
cars as the Renault Dauphine.
A return to the spoked wheel
would aid brake cooling. Blade-
MOTOR, JuV 2961
shaped spokes, tilted toward the
direction of wheel rotation, would
scoop air into the wheel assembly
as it revolved.
Heat dissipation can also be im-
proved by increasing the area of
the drum exposed to the air. Stude-
baker, Cadillac, Buick and Cor-
vette are among the cars using
finned drums for this purpose.
Aluminum brake drums, with
their ability to get rid of heat rap-
idly, offer another possible remedy
for the fade problem. Their prin-
cipal disadvantage is the softness
of the metal, necessitating the use
of an iron liner, which naturally
adds to the drum's cost. Buick, Pon-
tiac and IJncoln Continental now
offer aluminum front drums as
standard or optional equipment.
In addition to its improved heat
dissipation, an aluminum drum
has the further advantage of re-
ducing unsprung weight.
Heat-Resistant Linings
While sweeping heat out of the
brakes into the surrounding air
gives considerable relief from fade,
the use of heat-resistant linings is
an additional safeguard. Two basic
types, organic and metallic, are
now available for service in police
cars, taxicabs and high-perform-
ance vehicles.
Organic brake linings have been
standard equipment on all Ameri-
can passenger cars for many years.
The primary ingredient v% -^Vi^^xss?*.
Engineers Nearer
Fade-Free Brakes
continued from page 153
Other materials, such as particles
of rubber, brass, lead, aluminum
or zinc, are added to control noise,
reduce wear and give the friction
characteristics suitable for a par-
ticular application. Oil extracted
from cashew nut shells is widely
used to stablize friction over a wide
range of temperatures. The com-
pound is held together by a binder
of rubber, synthetic resins, or a
mixture of the two.
Brake lining material can be
mixed to give almost any desired
characteristic, but usually at the
expense of other qualities. Car
makers try to provide the best pos-
sible combination of light pedal
pressure, long life, silent operation,
fade resistance and stability in wet
weather.
All organic linings fade when
they reach a critical temperature.
If they didn't they would destroy
themselves. Heavy-duty linings
"Makes no
difference which
year or model • •
BUNDYFLEX
Lines fit them aUr
Don't confuse ordinary, stitdi-welded sted or copper
tubing with original-equipment Bondyflez Metal Brake
Lines . . . Bundyflez is the only safe copper-fused,
double-wrapped steel tubing approved by every car man-
ufocturer in the U^. . . . now available in space-saviog,
money-making Dealer Display Assortment No. 3474i
• You'll always have the right brake line ON
HAND! Services 95% of car and track le-
placement needs!
• Contains 24 assorted 3/16^^ and l/A" OJ>.
genuine Bund3rflez Lines!
• Approved for safety and longor life under the
most nigged conditions, yet cost less than
ordinary, stitch-welded tubing!
• Comes ready to install! In pre-cut lengths,
double-flared at both ends, with fittings
assembled!
• Your profit: 35% plus installation profits!
Only Everhot Can Supply Oermme Bundyflex.
Order From Your Everhot Jobber Today!
riV|RH£ll EVERHOT PRODUaS COMPANY
2001-9 West Carroll Avmhm
Oiicogo 12, llllfiob
^4
used in police cars, stock car racen
and other special applications can
stand up to temperatures which
would make regular linings useless.
Why, then, don't car maken fur-
nish these linings as standard
equipment?
To find the answer, it is neces-
sary to examine the composition
of the two types. Regular lining
uses a high percentage of rubber as
the binder. Friction between the
lining and drum is high, resulting
in eflFective braking with minimum
pedal pressure. At high tempera-
ture, however, friction decreases
rapidly and fade occurs. Heav7-
duty lining uses a binder composed
predominantly or entirely of resin.
Its initial friction is somewhat low-
er, so greater pedal pressure is re-
quired. Most women and many
men would find the pressure re-
quired to stop a car equipped with
this lining excessive.
Use New Materials
Research and testing by car man-
ufacturers and their suppliers is
continuing to bring about substan-
tial improvement in the fade re-
sistance of organic linings. Im-
proved synthetic resins are capable
of operating at temperatures well
above the critical points of just a
few years ago. New rubber com-
pounds, now in the laboratory
stage, may make it possible to ob-
tain the necessary combination of
high initial friction and maximum
fade resistance.
Metallic lining is a recent devel-
opment which shows great promise
for extremely severe operations. It
is made up of particles of iron or
copper, graphite and various fill-
ers. After the raw materials have
been thoroughly mixed, they arc
formed under heavy pressure and
baked at high temperature.
Test Results
These sintered linings are vir-
tually immune to fade. In a test
conducted by Chevrolet, a car
equipped with brakes of this type
was driven down Pike's Peak. Hy-
draulic line pressure remained vir-
tually constant for the entire 18-
mile trip although front brake shoe
temperature reached a maximum
of over 650 deg. When the test was
repeated using a car with organic
linings, the brakes failed complete-
ly at lOy^ miles. Line pressure had
MOTOR, July 1961
/
soared from 200 lb. to 1,100 lb.
and front brake shoes had reached
a temperature of over 700 deg.
While metallic linings do offer
greatly increased fade resistance,
they have the disadvantages of
higher initial pedal pressure, re-
duced effectiveness at low speed
and temperature, and higher cost.
Improvements in this type of ma-
terial have been rapid, however,
and it is now offered as optional
equipment by Chevrolet.
The problem of brake fade has
become thorny enough to get the
attention it deserves. Research has
not been confined to better cooling
and new materials but has included
studies of new brake designs. De-
spite the increasing |X)pularity of
the disc brake abroad, most Ameri-
can engineers feel that drum brakes
are better suited for our heavier
cars. Since disc brakes have no self-
energizing action, an auxiliary
booster of considerable power
would be required to give sufficient
pressure without undue effort on
the part of the driver. The trend
toward lighter and smaller cars
could change the entire picture,
however, so engineers are not writ-
ing off the disc brake yet.
High performance, roadability
and positive, fade-free braking
should go hand in hand. American
designers have achieved the first,
vastly improved the second and are
hard at work on the third. With a
little help from the stylist, the re-
search chemist and the head of the
cost department, they should suc-
ceed.
THE END. NOW TURN BACK TO PAGE 46
Millinger Heads
Missouri IGO
George Millinger, St. Louis, has
been named temporary president
of the newly organized Independ-
ent Garage Owners of Missouri.
Clyde Wallis, Cape Girardeau, is
the temporary vice president, while
Charles Moore, St. Charles, is secre-
tary-treasurer.
Norris New Head
Of Kansas IGO
Melvin Norris, Salina, has been
elected president of the Independ-
ent Garage Owners of Kansas.
C. A. Leiker, Hutchinson, is first
vice president and Vernon Blex,
Independence, second vice presi-
MOTOR. July 1961
dent. Roy Corfman, Salina, is the
new secretary. Al Grieving, Wichi-
ta, has been named treasurer.
Art Kittell, Pittsburg, retiring
president of IGOA, is executive
director of the Kansas association.
Denver IGO Elects
Lou Weiner is the new president
of the Independent Garage Owners
of Metropolitan Denver. Bill Kenz
is vice president, Jimmie Kientz
secretary and Ross Genteler treas-
urer.
Head AMA Committees
Charles F. Moore, vice president
—public relations. Ford Motor Co.,
has been elected chairman of the
National Automobile Show Com-
mittee of the Automobile Manu-
facturers Assn.
D. P. Fisher, Chevrolet Motor
Div., has been elected chairman of
the Joint AMA-TTMA Technical
Committee on Combination Vehi-
cle Brakes, composed of representa-
tives of the AMA and the Truck-
Trailer Manufacturers Assn.
TUNGSTEN contact points
and condensers now
come in spaikling
i
PI AST I C POINT SFACtR
Keeps Points in per-
fect al^Enment untif
*ti*ie)f are inltaiiied.
This new CHROME PLATE on TUNGSTEN Contact
Paints and Condensers is more than skin deep!
It reflects the finishing touch to quality ignition
parts, which, over the years, have proved their
superiority in engineering and performance. It
becomes a rustproof conclusion to a job well
done!
There is no extra cfiarge for this sparktine
chrome on TUNGSTEN Contact Points and Con-
densers. You'll find this new parts protection on
the Super Line of individually packaged compo-
nents and in TUNGSTEN Tune Up Kits. For extra
rustproof protection, contact points come with
stainless steei springs, write tur t^um
TUNGSTEN CONTACT MANUFACTURING CO . INC.
North Berien. N J
A
Lock the head in any
comfortable working position
9 00 O
It's a lot easier to remove
valves and springs when
the head is locked in just
the right position with a
new WI-TO-CO Head
Holder!
Rotate the head to lie flat
on the bench for driving
out or installing valve
guides and seats. Cam
face is hardened for maxi-
mum wear.
It's easy to grind valve
seats with the WI-TO-CO
"Feather Touch" valve
seat grinder and the head
locked securely in a
WI-TO-CO Head Holder.
No cap screws, nuts, or
wrenches are required to
use this fixture. More effi-
cient work is more profit-
able work. It's only
$31.95 List!
Ask your Jobber or Write Today !
WINONA TOOL AND MFG. CO.«"nona. minn»ota. usa.
"Premium Tire Styling At Low Cost"
PORT-A-WALL'^
TOPPER
Bearfoot's exclusive block and
white attachable fidewoll
gives you new profit oppor-
tunities. Your initial order for a 3 set assort-
ment comes in this free, self-contomed dis-
play. See your jobber now!
BEARFOOT AIRWAY
CORPORATION
AUTOMOTIVE DIVISION • WAOSWOKTH, OHIO
Can You Name It?
This car was named for an American who first
achieved fame in World War I. Mounted on a
117 in. wheelbase, it was powered by a 6 cyl., L-head
engine. Its most unusual mechanical feature was
twin flywheels— one at the front of the crankshaft and
one at the rear. This arrangement was said to give
exceptionally smooth engine operation. What was
the make and year of this famous, though short-lived
automobile? Turn to page 169 for the answer.
Capital Close-Ups
continued from page 49
tributions are tax-free. The bill would allow the self-
employed to set aside 10 per cent of annual income,
up to $2,500, for a pension fund. Taxes would be de-
ferred until pension payments are received, by which
time most incomes are reduced and taxes therefore
lower.
Despite House passage by an overwhelming vote.
Senate prospects are none too bright. Twice before
the lower chamber has approved similar legislation
only to have the Senate kill the bill. Several well-
placed liberals are out to do just that again. But
there are 7,000,000 people who would benefit and
that's a goodly throng for the politicians to irritate.
In the group are most lawyers, doctors, farmers, car
dealers, and a host of others.
Awards Truck Contracts
Snatching the brass ring on the military merry-go-
round were White Motor Co., Studebaker-Packard
Corp., and Continental Motors Corp., all recipients
of fat Army truck contracts totaling $54,500,000.
White will supply 3,976 two-and-a-half ton trucks,
for $22,500,000. Studebaker will make almost the
same number for $21,400,000, but these two-and-a-
half ton trucks will pioneer the Army's new multi-
fuel engine, which will run on kerosene, gasoline,
Diesel fuel, JP-4 jet fuel, or a combination of these.
Continental will get $10,700,000 for 3,995 6 cyl.
multi-fuel engines.
Congress Rents Cars
Maintenance costs on Cadillac limousines provided
by Congress for its leaders got too high even for a
spending Congress. The House Speaker, majority and
minority leaders are now chauffered about in rented
cars. The cost to the taxpayers is $500 a year, includ-
ing insurance. Before the rental deal was made, re-
pair bills for a single limousine ran well over $1,000
in one year. [continued on page 159
SB
MOTOR, July 1961
rOUR BIG PROFIT PACKAGE
alvoline with miracle ChemAloy
ValYoIine^s expanding distribution and its band- ^^ You get the added prestige of selling the
wagon acceptance by dealers and motorists add petroleum industry's oldest brand name . . .
up to outstanding profit opportunities for you. Valvoline . . . now sold in 54 countries through-
Here's why: out the world.
# You get a bright new package, designed for
maximum attention, impact and sales.
# You get a big product advantage with the ex-
clusive additive Chemaloy . . . which makes
Valvoline the world's most modern motor oil.
%# You get national magazine advertising, with
color ads in Saturday Evening Post, Newsweek,
Sports Illustrated, Motor Trend, Motor Life,
Hot Rod, Sports Car, Mechanix Illustrated,
Antique Automobile and Argosy . . . more than
100 million advertisement exposures !
MAKE YOUR MOVE TO VALVOLINE . . • WRITE, WIRE OR CALL TODAY I
VALVOLINE OIL COMPANY • Refinery— freedom, Pennsylvania • Home Office— Ashland, Kentucky
Division of Ashland OH & Refining Company
>TOR, July 1961
MOUNTAINS ARE MURDER ON "MOLEHILL" BEARIN6S
Mountain driving quickly points up the difference in
engine bearings. Inferior quality ""Molehill" bearings
can't take it — Michigan bearings can. That's because
^^Tumpike Toughness*^ is engineered into Michigan Bear-
ings to give them the ability to stand up under the
most gruelling, long, high-speed hauls.
All materials for Michigan Bearings are specially chosen
and carefully protecto-treated for maximum fatigue
strength, high thermal conductivity, corrosion and oxi-
dation resistance, superior embeddability and surface
action. To assure perfect fit at every point, they are ma-
chined to tolerances as close as .000125 plus or minus.
Michigan Engine Bearings for replacement are made by
Detroit Aluminum and Brass Corporation — for over 36
years a principal supplier of original equipment bear-
ings for leading manufacturers of automobiles, trucks,
buses and farm equipment.
Insist on ^^Tumpike Tough** Michigan Engine Bearings
for all your replacement needs. They're engineered to
"stay on the job."
made
25S
ENGINE BEARINGS
DETROIT ALUMINUM & BRASS CORPORATION
DETROIT 11, MICHIOAN
MOTOR, July 1961
i Close-Ups
d from page 156
Shorts
d H. Maremont, President of Maremont Au-
e Products, Inc., Chicago, has been appointed
jtary of Commerce Luther H. Hodges to the
ber National Public Advisory Committee on
Kievelopment . . . James G. Ellis, Automobile
cturers Assn/s Washington public relations
is the new prexy of Washington Trade Assn.
ves . . . Rep. John Lesinksi (D., Mich.) has
ced a bill to issue a postage stamp in honor
y Ford . . . The Army has awarded a contract
r $9,000,000 to Le Tourneaii-Westinghouse,
111., for 230 all-aluminum amphibians to be
LARC's." Translation: Lighter, Amphibious,
ly. Cargo.
THE END. NOW TURN BACK TO PAGE 50
State Vehicle Tax Receipts
Set Record Last Year
60, according to the Bureau of Public Roads,
?pt. of Commerce, state highway-user taxes
:l in the country totaled $5,300,000,000, again
a new record. The total represents a gain of
cent over the preceding year. The gain, how-
is only about half of the 8.3 per cent increase
receipts over those of 1958.
mts received last year break down as follows:
00,000 for motor-fuel taxes. $1,513,000,000
icle registration fees, and $411,000,000 for
o tor- vehicle and carrier fees,
eport shows that 64,800,000,000 gal. of motor
•e consumed during 1960. Of this total, 6,200,-
gal. were tax exempt. States leading in gal-
axed were California with 5,700,000.000 gal.,
mh 3,700,000,000 gal. and New York, 3,600,-
gal.
(7,360,767 Have Driver Licenses
ding to an estimate prepared by the Bureau
ic Roads, 87,360,767 motor-vehicle operator
were in force in the U.S. during 1960. This
per cent higher than the 84,500,000 total in
the preceding year. In effect, there were 1.20
operators per registered motor vehicle last
[lis ratio reflects the long-term trend toward
rator per vehicle.
irnia led all states in 1960 in numbers of
motor-vehicle operators, with 8,700,000, fol-
y New York with 7,100,000 and Pennsylvania
100,000.
New Mexico Dealers Elect
i annual convention held in Santa Fe last
the New Mexico Automobile Dealers Assn.
Wayne Lovelady, Albuquerque, president,
ancock, Santa Fe, was named vice president
i L. Jones, Albuquerque, secretary-treasurer.
R, July I%1
OPPORTUNITY UNLIMITED
"We took the road
to success with a
Harley- Davidson
dealership.,,
so can you!"
1000% increase . . . and still growing!
In the words of Mr. and Mrs. Roger Soderstrom of Bloom-
ington, 111., a Harley-Davidson dealership presents a
great opportunity for **getting ahead.'* And the Soderstroms
ought to know: they Ve been selling fine Harley-Davidson
motorcycles and motorscooters since 1947 . . . and the happy
couple has increased the size and sales of their dealership
10 times since then.
"It s been hard work building our Harley-Davidson busi-
ness, but weVe enjoyed it/' Soderstrom points out **We love
to meet people excited by cycling. As a Harley-Davidson
dealer you combine a profitable business with a thrilling
sport. This makes for good living!*'
WHY DONT YOU JOIN THE HARLEY-DAVIDSON FAMILY
AS A NEWLY AUTHORIZED DEALER! Population is booming
. . . and so is the market for the best, most complete line of
sporting, commercial and police motorcycles.
Your ori^al dealership investment will be low. Com-
Elete financmg services are available. Harley-Davidson will
ack you up with a hard-hitting program of national adver-
tising and sales promotion. Send in the coupon today.
Good looking — good location — good business! Sodie's
Cycle Center — a familiar landmark on heavily traveled
Route 66 and 150 ^ has grown from a 30x50 floor space
to a spacious 300x500 interior total space
— .wkp^ w^ in the past 14 years.
DMl«r Relations Mgr., Def»t M-?
Harl«y-Davidson Motor Co.
Milwaukeo 1, Wsiconsin
Pleas« send me
your brochure
on the dealer-
ship program.
Name
Occupation..
Street..
City
Age
Zone State..
V:*^
i
Is It Legal?
continued from page 88
age; we'll have to run downtown
to get groceries and things. Could
you let me have something to drive?
I'll pay for it."
"We can't charge you; we don't
hire out cars," Gus said. "But I
guess we can lend you something."
After looking over the cars on
hand, Gus told Morley he could
use a five-year old Jupiter and with
cordial thanks, Morley drove home.
Later in the day, Morley parked
the Jupiter downtown in front of
the food market and slid across the
curb side to get out. In the process
his knee struck a piece of sharp
metal protruding from under the
dashboard. Morley's trousers were
slashed and he suffered a bad cut in
the knee.
He demanded damages from
Gus.
"The Jupiter should have been
inspected before I got it to make
sure it was safe," Morley contended.
Case Dismissed
But Judge Clear decided that
Gus did not have to pay and dis-
missed Morley's case.
The judge explained, "The ques-
tion to be decided is whether Ham-
mer, the owner of the automobile,
had a duty to inspect it and to
determine whether it was fit for
use. Now, if the loan of the Jupiter
to Smith was a mere favor. Hammer
had no such duty, but merely the
obligation to warn Smith of any
dangerous defects which Hammer
knew about. (Incidentally, in this
case, it is conceded that Hammer
did not know about the condition
of the dashboard.) On the other
hand, if the automobile was handed
over to Smith for the mutual bene-
fit of both of them, then Hammer
was obligated to inspect it, learn
what its condition was and either
repair it or at least warn Smith
about it.
"Smith contends that the loan
was for the mutual benefit of both
parties, the benefit to Hammer be-
ing the good will which he created
with his customers by loaning them
a car while the customer's car was
being repaired.
"I cannot agree. While the loan
of the Jupiter may have created
160
good will and might raise the pros-
pects of more repair business from
Smith in the future, it seems to me
that there must be a more definite
benefit to Hammer than mere hope
in order to put upon him the
burden of inspection and care
necessary to make him liable."
Bmsed on cmse reported In 340 Pac. 2d mt page
181 (Ore.)
Dealer Builds Ad Around
Black Cat Legend
Marks 75th Year
Celebrating its diamond anni-
versary this year is Champion
DeArment Tool Co. Founded in
1886 by George B. DeArment, the
firm was for many years a leading
producer of hand tools for black-
smiths.
Although pliers represent the
largest portion of current sales, a
few horseshoeing tools remain from
the original lines, as well as various
kinds of hammers, nippers, pincers
and wrecking bars.
George S. DeArment and Wil-
liam A. DeArment, grandsons of the
founder, are president and vice
president-sales manager, respec-
tively.
Wagstaff Retires
James B. WagstafF, a vice presi-
dent of Chrysler Corp., retired at
the end of last month. He reached
retirement age of 65 on June 4.
He joined Chrysler Corp. in 1928
as assistant sales promotion man-
ager for Chrysler Div. and in the
following year was named first di-
rector of advertising and sales pro-
motion for Plymouth.
In 1936 Wagstaff joined De Soto
Div. as general sales manager and
in 1945 was appointed vice presi-
dent of that division. He became
general manager of De Soto in 1958.
New England Dealer
Marks 50th Year
Gilbert Brewer, Canaan, Conn.,
recently observed his 50th anni-
versary in the automobile business.
Back in 1911 he and his brother
Frederick opened a repairshop with
joint capital of $368.90.
Today Brewer Brothers has
Plymouth-Valiant dealerships in
Connecticut, Massachusetts and
Vermont. The firm has more than
100 employes, 50 per cent of whom
have been with the company 20
years or more.
< N ^ ii . . << i i iiii - <>»r<^»i«»-<ilp»>^:|i>»^ il- i >'» l r j| ''<ri'> i - | T iiM I Mi,
yi«f\A'm f».hA • « M«MX t' •f^ M*"' 4jM» V,^ "An^ mid tm mm b»<»*
* ^* « ti»cl> {^ futt ^<^m «^«; *
MAMftTOlift KSI KNOWN llOiNP 11 MMD OM rAO
w»"t*. i^irowv *>^»
K« ixA«me
^«.v* %<•«. *y. rtrt /»d iM flCM «^»*« •»** *i
1^
IjQiid^SSSiQBBf
«UIN AT CAtNAtlNI Hi tW fw«ft «« f fc« d#y
Eye-catching ad used by City
Chevrolet Oldsmobile, Hamil-
ton, Ontario, Canada, to pro-
mote its used car reputation
An ofF-beat newspaper ad built
around the black cat legend caught
the eye of readers and, more im-
portant, promoted used car sales
for City Chevrolet Oldsmobile Ltd.,
Hamilton, Ontario, Canada.
Under the headline "Supersti-
tions, The Black Cat!" appeared an
eye-catching drawing of a black
feline. The advertising copy read,
in part, "Sup)erstitions about the
black cat vary. In the north of
England it was considered lucky
to own a black cat, but unlucky to
meet a strange one. In the south of
England, however, it is regarded as
an excellent omen should a black
cat cross the path of a bride and
bridegroom leaving the church . . ."
When the legend copy ended,
selling copy began. "Hamilton's
best known legend is based on
fact," the ad continued. "Many,
many people know that a good used
car from City Chevrolet Oldsmobile
brings years of safe, trouble-free
driving."
The ad closed with descriptions
and prices for two used cars.
MOTOR. July I96l
i
More and more dealers are earning
more and more dollars with BRIGGS
Complete selection for ride protection
\ SHOCK ABSORBERS
the complete line-up
"mal driving
ARD
r Duty
lAL ADJUSTABLE
Duty
TABLE BRIGADIER
leavy Duty
BRIGGS TlQAPrpg
ABSOZlBXiAO
New oil-air rear suspensions
specially built for vehicles
carrying heavy loads.
The best you can sell for:
You need never miss
a single sale with
luiro
The Biiggs Shock Absorber Co.
Cleveland, Ohio
t, July 1%1
V^V
I
AT LAST!... A SPECIAL
PARTS
, CLEANER*
JUST FOR
AUTOMATIC
TRANSMISSION
WORK
GRAYMILLS
nRANS-CLENE
TRANS-CLENE cuts deep-down var-
nish and carbon deposits from every
comer of intricate valve bodies, pumps,
and other hard-to-clean transmission
parts. The heaviest oxidized coatings
soak loose and easily brush or rinse
away. Loosens gaskets for faster, sim-
pler removal. Safe on aluminum. Avail-
able in special 16 gal. size with dip
basket and cover. Also in 6, 30 & 55 gal.
drums. Send for catalog.
TRY TRANS-CLENL YOUIL SEE THE
DIFFERENCE IN ITS CLEANING POWER
OVER ORDINARY SOLVENTS. YOU CAN
GET IT FROM YOUR JOBBER.
WHfTf f on
fnff
loofcur
Provides st«p by st«p cleaning procedures that insure
quality jobs and cuts down on costly comebacks.
7
Cleaning procedures for Automatic
Transmission parts"
GRAYMILLS
CORPORATION
3757 N. LINCOLN AVE. CHICAGO 13, ILL
How to Rate No. 1
With Car Buyers
continued from page 51
people who are there to sell that
product.
Courtesy and enthusiasm are
contagious, but so are the negative
emotions. Inactive salesmen or those
engaged in unim|x>rtant activities
destroy part of the good impression
that should be a prime objective of
every dealership.
This business of continuing the
romance after the "marriage" em-
braces many lesser things as well.
It embraces such seeming trivialities
as what a dealer calls his people.
The men who shift cars around or
bring cars out to service customers
aren't jockeys; they're car attend-
ants. Service salesmen win more
public respect if, in name and act,
they are service counselors. Top-
flight mechanical workers are mas-
ter mechanics. Not only do custom-
ers like the preferential treatment
that these titles imply, but it boosts
the morale of the worker as well.
Photo Display Impressive
The customer reception area
should have large framed photo-
graphs of the service manager, shop
foreman, and each service counselor
on the wall. The photographs
should be about 16 by 20 in. with
enough white mat around them to
pennit informative lettering be-
neath each of them. The lettering
should include no more than the
individual's name, title and extent
of automotive experience.
vSimilarly such master mechanic
and journeyman mechanic should
have his name, title and length of
experience posted in professional
form on or over his workbench.
This next one seems almost trite,
but don't underestimate its value.
When a customer pays his bill for
service or any other purchase, his
change, if in paper money, should
be new. Fastidious people prefer
it and others invariably are pleased
to receive crisp, new bills. Many of
our customers have commented
favorably to me about this practice,
which has been in effect in my
dealership for 10 years.
Through the years we have dis-
continued or modified some of the
practices originally adopted. For
instance, we discontinued placing
those little white paf>er napkins in
service customers* cars. We found
by observation that they implied, in
effect, that "we're apt to be pretty
careless and have probably left your
steering wheel dirty, so wipe it ol
yourself." Now, we make it our
business to be sure the wheel is
clean and omit the pap>er napkia
It is a subconscious impact and
therefore more effective.
No Tipping Sign
In much the same category was a
"No Tipping" sign we once posted
in the area where service customen
receive their cars. It was, to our
surprise, a mistake. Some customers
enjoy tipping and they resented the
sign. After a few months' trial and
observation, we replaced it with
another sign, reading, "Tipping
Isn't Necessary" and a few lines ex-
plaining that our people are amply
paid for serving the public and
enjoy doing so. This one pleases
both types of customers.
Paper floor mats are excellent
good-will builders if handled prop-
erly—otherwise they become an
annoyance. They should be placed
on the floor of the front passenger
compartment as soon as the car
comes in for service and left there
until the customer calls for it.
Then, however, they must be re-
moved just before the customer
enters his car.
If a service job amounts to $15
or more and, if time permits, the
car should be washed— with the
dealer's compliments.
If a wash job is ordered and paid
for by a customer, tell him he is
MOTOR ^^
•62
MOTOR, July 1961
entitled to a free wash if it raiiid
within 24 hours. The reaction to
this one is surprisingly good, too.
And the cost is peanuts.
Since ill will often results from
failure to finish service work on
time, failure to complete all work
ordered or failure to correct a stated
complaint, here is a plan that will
reduce these failures (and customer
complaints about them) to a mini-
mum: (The figures are relative but
the amounts are for the sake of
example only.)
For each completed repair order
in excess of $16, the dealer puts $1
into a kitty for a special monthly
bonus to service counselors and
shop foremen.
Fines for Failure
Then, for failure to finish service
work on time, he deducts S2 from
the kitty; for failure to complete
all work when promised, he deducts
$3 and, for failure to correct the
customer's complaint or to do the
work prof)erly, he deducts |5.
After the first month or two, the
dealer starts paying his men a nice
little bonus but it doesn't cost him
a dime. He saves more than the
total bonus on comeback work
alone. And he acquires priceless
good will to boot.
At the service cashier's window,
orderliness and quiet are basic re-
quirements. Unnecessary papers,
equipment or other accumulations
should not be in evidence. Noise
should be reduced to a minimum-
ex en to the extent of covering the
paying ledge with rubber or cork.
Cheerful Cashiers
Few f)eople are happy about pay-
ing a service bill. If the charge
seems high or the description of
work performed isn't clear, or what-
ever, many of them are annoyed
and some express their annoyance
in no uncertain tones. Long years
o( studying cause and effect at the
cashier's window have taught us
that, if extraneous noises, disorder
and confusion are eliminated and
i' iK)ih the cashier's cage and the
cashier are cheerful, the nimibcr
and degree of unpleasan tries drop
^0 a minimum.
When there is a legitimate com-
plaint, how should it be handled?
^his is controversial, I know, but
"^e is how we have handled them
successfully for years:
Assume that a customer has just
had his car wax-polished. He pays
his bill. The car is brought to the
exit area. He examines it and de-
cides the workmanship is below
standard. And he registers a com-
plaint.
The usual procedure is to try to
pacify him or to justify the quality
of the work or to agree to repolish
the car sometime later. None of
these removes the bad impression
already made.
In cases like this, we advocate
(and practice ourselves) an imme-
diate refund of all of the money
paid. Then tell him that his money
cannot be accepted unless the work
is satisfactory. After the money has
been refunded, he should be told
that the car will be ref)olished satis-
factorily at his convenience— and
that, when he is satisfied, he may
then pay us.
Only once in more than 10 years
of pursuing this practice have we
lost the money refunded. In vir-
tually all the other cases, we have
gained good will. In one memorable
[continued on pagf 161
SPARK PLUG TERMINAL, PLUG VAPOR SEAL
AND DISTRIBUTOR NIPPLE ALL BEND TO ANY ANGLE
ON NEW PATENTED UNIVERSAL IGNITION SET
No more stocking and selection
problems with new Silver Beauty
spark plug wire sets! All parts are
designed to bend exactly as needed
to fit the tightest spots. Three sets
(for 4, 6 or 8 cylinders) cover every
application. Terminals and protec-
tors for spark plugs and distributor
bend to any angle. Protectors seal
plugs and distributor against dirt
and vapor, prevent fouling. Triple-A
Specialty Company^ Chicago, lU.
EVERYTHING FOR THE BATTERY BUT THE BATTERY ITSELF
How to Rate No. 1
With Car Buyers
continued from page 163
case, a new car was sold mostly
because the prospect on a tour of
inspection with one of our sales-
men, saw a refund being made.
Later, when the customer signed
the order, he said that our service
attitude was so forthright that he
wanted to do business with us.
Most individual motorists are
either car-happy or car-conscious.
Most of them are economy-minded
as well. (Even Cadillac owners
check their gas mileage.) With
these things in mind, we have for
many years distributed small single-
fold pamphlets to our customers.
One of them, entitled "How to In-
crease Gasoline Mileage," ii so pop-
ular that, after seven years and well
over 100,000 copies, there is still a
steady demand for it.
Others are "How to Get Maxi-
mum Mileage from Tires," "What
Constitutes a Good Driver," "En-
gine Tune-up— What it is and Why
BEST
SHOP TOOL
any mechanic ever had
Two-Plunger Frame Pick-Up Lift
• Puts cars up where parts are easy to reach
• Mechanics can work faster, turn out more jobs
• Shop can handle more volume, increase your profits
• Handles all makes easily, even compacts and foreign models
• Fast, easy-set ''swinging arm** superstructure
• Superior cable-type jack equalizing system
• Dependable Rotary hydraulic jacking systems . . . your choice
of Full Hydraulic or Semi-Hydraulic
&
MAIL TODAY FOR CATALOG
Dover Corporation, Rotary Lift Division
1106 Kansas, Memphis 2, Tenn.
Please send information on the Rotary Lift Model FP28 to:
Dover Corporation
ROTARY LIFT DIVISION
Memphis, Tenn. • Madison, Ind.
Chatham, Ontario
Name_
Company.
Address
164
it is Needed," and so forth. They
are brief, factual and written in
layman's language.
We use them as envelof)e stuffen
in outgoing mail and as introduc-
tory offerings by our salesmen when
making calls. They are also racked
up in "help yourself" cabinets in
our showrooms and service depart-
ment.
(If a reader would like to have
a set of them, just drop me a line,
care of MOTOR. It will be mailed
promptly, without obligation.)
With little expense, a moderate
amount of imagination and a de-
sire for improvement, your auto-
mobile business can • have the
quality and appeal of a diamond
instead of the dubious glitter of a
zircon. Try it— for pleasure and
profit.
THF END. NOW TURN BACK TO PACE 52
"500" Mechanics Awarded
Black and Decker Manufactur-
ing Co., for the sixth consecutive
year, honored mechanics whose rac-
ing cars took top honors at the
Memorial Day 500-mile race.
NEW ON THE JOB
At Car, Truck Factories
Ralph H. Isbrandt to vice presi-
dent—engineering and research and
John C. Secrest to vice president
—purchasing, American Moton
Corp.
Roger O. Valdiserri to manager
of public relations, Mercedes-Benz
Sales, Inc., Studebaker-Packard
Corp.
Robert A. Orr to assistant to
the president, American Motors
Corp.
Elmo L. Joseph to national used
car manager, Chrysler Corp.
Leon Sarkasian to manager of
dealer business management de-
partment, General Motors Corp.,
and B. B. Billings to national busi-
ness management manager for Olds-
mobile Div.
Gordon H. Barnes to sales pro-
motion manager, Chrysler and Im-
perial Div.
C. M. Ritchey to director of ad-
vertising, merchandising and pub-
lic relations, Willys Motors, Inc.
Bruce E. Miller to advertising
manager and M. J. Rowlands to
sales promotion manager, Lincoln-
Mercury Div.
MOTOR, July 1961
/* Pays to Please Patrons
continued from page 52
a secret," said West sarcastically.
"It was quite a deal^up to a
point."
"Hezekiah doesn't think so. He's
got a great, galloping gripe and he
can hardly wait to clobber some-
one."
"What kind of gripe?" demand-
ed Cap sharply.
"Says he got charged for under-
coating but didn't get any."
"I don't believe it."
Wes shrugged. "It will certainly
be an easy claim to disprove," he
said, "if it isn't sound."
"I'll check with Dan," said Cap.
"Somebody in the shop may have
slipped up."
"I thought it was the sales-
man's—" began Wes.
"I know what you thought. It
was Clint's job to follow through.
After I see Dan, we'll all have a lit-
tle talk about it."
On the way to the shop, he
passed Lou Butterworth, the used
car manager.
"Cap seems to be steamed up a
little," said Lou to Wes.
"Steamed up isn't the phrase,"
said Wes. "He's about to explode."
"Over what?"
"A goof. You'll be hearing about
it. The lecture starts as soon as he
chews out Dan Jenkins."
Lou rolled his cigar between a
thumb and forefinger and ob-
served:
"That's one of the things I like
about this job. It's so educational.
Anybody that'd miss one of Cap's
classes is cheatin' himself."
"Sarcasm will get you nowhere,"
"It's a '61 compact —
with modifications"
said Wes, "especially if Cap hears
it. And, besides all that, you're the
one that benefits most from the
lectures."
"Maybe," said Lou, ejecting a
smoke cloud, "you could polish an-
other apple or two and get ex-
cused from this afternoon's ses-
sion."
"I'd rather come and watch you
fidget," said Wes.
As it turned out, Wes was only a
middling prophet. Cap did call
Wes, Lou, Dan and the salesmen
into his office but the meeting did
not turn out to be the stem lec-
ture Wes had foreseen. Cap was
actually a bit apologetic for call-
ing in the men. He looked them
over as they sat in a rough semi-
circle before his desk and cleared
his throat.
"A few minutes ago," he said, "I
finished talking with a customer
about the sloppy delivery of his
new car. We charged him for un-
dercoating and didn't put it on.
Somebody almost lost us a custom-
er we'd spent years to land."
The glances exchanged by the
group were suspicious rather than
accusing. |
ibtop guessing," said Cap "We're
not here to hang a dead cat on
anybody. We finally got the cus-
tomer's hackles smoothed down. I
told him an emergency had come
up, so the salesman hadn't been
able to deliver the car personally.
He gave Dan the keys and asked
him to turn them over to the cus-
tomer when he drove in. It never
occurred to him to ask Dan to
check the car."
"I shoulda done it anyhow, I
guess," said Dan.
"That's beside the point," said
Cap. "The thing that bothers me
is the risk we ran of losing a cus-
tomer. Perhaps we've done it, any-
way. All because we didn't keep
our word.
"This isn't the first time it's hap-
pened, either on the sales end or
back in the shop. Of course, we've
always had good excuses. We've
been too busy or the customer mis-
understood our promise or it was
all a mistake. Finding excuses may
make us happy but they never sat-
isfy the customer."
"People do make mistakes once
in a while," said Wes.
[continued on page 166
Jool Tips
for the Mechanic
Corvdr EagiM Nuts
The Snap-on« FS-lOA Flexocket*
will fit those hard-to-get-at engine
hold down nuts on the Corvair. Page
24, Catalog X.
Ford, McoB, CiMvy Rodio AntraiMt
Use the LHS-36 hole saw for install-
ing radio antennas on the Ford or
Falcon; the LHS-32 hole saw for in-
stalling antennas on the 1961 Chevy;
the LHS-30 for antennas on the 1960
Chevy. Page 102, Catalog X.
NEW TOOL
$iU0^ S-9481
PurldiW Brake Adiu^tbig Wrench
Tool is designed for late model
Chrysler products where the rear
transmission cross member has
been relocated and partially covers
parking brake adjustment opening.
The specially shaped end makes
the necessary adjustments while
the BoxocKET® end is used to re-
move and replace cover plate bolts.
Tool works on both old and new
Chrysler products having an in-
ternal-expanding hand brake ad-
justment. Get one now from your
Snap-on man.
Ford Feeler
The 359D feeler gauge is designed
specifically for Fords. It contains four
spark plug gap bent wire feelers .025
to .035; two straight wire feelers for
voltage regulator cutout .017 to .030;
five ignition finger blades .013 to .025;
fourteen step ground blades .010-.012
to .025-.027 and an electrode bender.
Page 82, Catalog X.
Chrysler, Dodge,
DeSoto Distributor Wrench
Try the Snap-on S-9476A double hex
distributor wrench for 1954-60, 8-
cylinder Chryslers, DeSotos and
Dodges. Tool has longer shank to clear
wires around distributor. It's a time-
saver. Page 80, Catalog X.
Snap-on tools corporation
8047-G 28th Avenu* • K«notho, Wisconsin
MOTOR, July 1961
X^^
It Pays to Please Patrons
continued from page 165
"I don't know anybody that
don't," said Lou, shifting his gaze
from Cap so no one could immedi-
ately spot his target.
"Granted,*' said Cap. "We all
goof. But that's no concern of the
customer."
"If we was to take care of all the
gripes customers make," said Dan,
"it would shoot all the profit we
make out back. Everything's always
our fault; the customer's always
perfect."
"Dan's right," said Wes. "We've
got to draw the line somewhere.
We make little enough on a car as
it is. We've already got a 12-month
warranty to fulfill. If we start giv-
ing customers everything they
think they ought to have, we might
as well close up."
Cap was silent a moment, then
leaned back in his swivel chair.
"Do you men have any idea of
how much it costs to create a new
customer?" he asked.
YOU MAKE MONEY with
m. INVENTORY PROBLEMS
EYECATCHING Ifi^THERMOSTAT DISPLAY CON*
TAINS JUST 2 DIFFERENT NUMBERS, PUT IT ON
YOUR COUNTER. HANG IT ON THE WALL.
AND PICK UP THERMOSTAT PROFITS
THE EASY WAY.
# Dc&ipncd by automolivr cn{;in»rs for
new cars and replacement use,
■ Self-tieanini! poppet valve for iroublc-
ffcc loni? life.
Positive iwii] for faster engine warm-
up. lop heater crticicnty.
Engineered for newest hi^h pressure
cooling systems.
Accuratdy cjlibraicd for in&tanl re-
sponse at correct temperature.
All brass and stainless steel corrosion-
proof construction.
your jobber salesman's
Thermostat
iemon St ration Kit . . .
see actual working
parti in operation.
Learn More About Thermostats and Cooling Systems!
mBm%^ ^ M "Let's Talk Thermostats'
CD^t f brochure. Packed with
r Atfc • valuable tips and illus
strations for everyone who sells or
installs thermostats. Helps boost
thermostat sales.
Standard-Thomson Corp. Dept HG7.
152 Grove Street, Waltham 54, Mass.
Yes, I'd like a copy of your free brochure
Thermostats."
Zone..
..State.
There was a chorus of silence
"I don't know precisely," said
Cap, "but it could be figured out
We could take the total cost of all
our promotion for a year and then
divide it by the number of new
customers we sold. In a town like
Morrisville, there aren't many new
customers to get but our promo-
tion budget is fairly generous, so
our cost f)er new buyer is high.
"Fve seen figures on other oper-
ations and some of them are al-
most startling. I realize we have to
keep selling new people because
old customers die or move away
but, while they're still here and
breathing, I insist it's cheaper to
keep them satisfied than it is to pay
the price of supplanting them with
new ones.
vJver and beyond that, we sf>end
a good share of our advertising
dollars on so-called prestige ads.
It's good business because it has
paid off in the past. We keep tell-
ing the public that we mean what
we say— that we stand by our word.
**A11 we have to do to lose that
reputation— and a customer— is to
fail just once. When we do lose a
customer because we failed to keep
a promise or do an honest job, we
know it's going to cost a good
round penny to replace him.
**So," said Cap sitting up straight
in his chair, "why not save a few
bucks by spending fewer to set the
matter straight with a customer?"
"You mean you hold with this
cast-bread-on-the-waters business?"
asked Lou, lighting the cigar which
he had been neglecting.
"In a way, yes," said Cap. "lis
worked in the past. The trouble is.
most people— and dealers, too-
iircn't satisfied with it. When they
cast bread on the waters, they
want to get back strawberry short-
cake."
—Edward Foid
\ext month— Cap renews the ar-
gument on renewed parts.
NOW Tl'RN BACK TO PACE 53
166
Mechanic Wins Prize
George Bignoiti, owner and chief
mechanic of the car which won the
Indianapolis 500 race, was pre-
sented by Wynn Oil Co. a diamond-
studded lapel pin together with a
SI. 200 cash award.
MOTOR. July 1961
What Detroit Is Thinking
continued from page 41
next model year. Now that the so-called medium
price compacts have established themselves and with
more brands and body styles forthcoming in this
class, lower-priced compacts are expected to give
ground to the newer entries, just as the late low-price
three lost business to Falcon, Corvair and Valiant
when those brands were introduced.
Preview Dates ConBict
Detroit appears bent on an every-man-for-himself
approach in setting up '62 model announcement pro-
grams. Car builders usually make an effort to avoid
conflicting with each other on press and public an-
nouncements, the premise being that the cars draw
bigger audiences if each vehicle has a day to itself.
Not this year. Unless some dates are changed, several
makes will compete for attention at September pre-
views.
Aluminum Gains Favor
Although aluminum has a long way to go before
attaining the industry acceptance that makers of the
metal foresee for it, the purchasing department of a
Big 3 company has issued orders indicating that
upwards of 20 per cent of its '62 model engines will
be of aluminum construction. This would represent
an impressive gain in use of the light metal, con-
sidering aluminum's low standing of a few years ago.
But 20 per cent of one company's engine output is
still a far cry from an industrywide swing to all-
aluminum engines.
To Poll Owners
General Motors has reportedly retained an outside
firm to poll compact owners on the question of their
interest in a vehicle smaller than current compacts.
GM, unlike Ford, has not committed itself to produce
a sub-compact size vehicle.
No Price Conspiracy
The price-rigging convictions in the electrical in-
dustry could result in some changes in car company
pricing practices this fall. That is not to suggest that
car firms have conspired on prices. But an outsider,
unfamiliar with the way the industry operates, might
be able to make a convincing case— convincing to the
public— to the contrary.
Two divisions of one company, both of which sell
products in the same price bracket, will frequently
have identical prices down to the last penny. Two
divisions of different parent companies have been
known to price their wares within an even $1 of each
other model for model. And, in a few instances, com-
panies have changed prices immediately after a com-
petitor has announced new prices.
This is not conspiracy, although that face could
be put on it if you ignore the many factors involved
in pricing an automobile. Thus, to avoid the possi-
bility of being tarred, car producers will consider
some changes in pricing practice this fall.
THE END. NOW TURN BACK TO PAGE 42
Repeir Stripped Threads
...even in Alumimim
FOR IMORE
SERVICE PROFITS!
Make thread repairs in minutes, for only pennies per
hole. Use HEU-COll^ Stainless Steel Wire Screw Thread
Inserts to restore threads to original dimensions ... no
need to change screw sizes! Permanently prevent wear,
stripping, corrosion, galling and seizing. Provide lifetime
protection to tapped holes in all metals . . . even in
aluminum, magnesium and other light materials.
HELI-COIL EZYKITS contam individual EZY-PACKS
of inserts in selected sizes, plus installation tools.
Popular combinations for all car and truck engines, in
all thread series and sizes. MM sizes in all reaches for
spark plug ports, and inserts for taper pipe threads
also available.
For descriptive literature, including Metric and Whit-
worth Thread Conversion, and name of your HiU-COIL
jobber, write . . . 2«m
WW
HEif-COfi COKPOKATIOM
AM7 Shelter Rock Lane, Danbury, Conn.
In Canada:
ARMSTRONG BEVERLEY ENGINEERING LTD.
6075 Jeanne Mance St., Montreal 15, Que.
MOTOR, July 1961
X^'V
POWER changes toughest tires easily
on a OisAtnan air-electric /
Tire Changer r_L ^^
Air Powered double bead breoker
ond Electric Powered mounting ond
demounting take the work out of
chanaing the tightest tires. BuiK-on
wheels make it the ONLY completely
portable power tire changer.
Self centering 3 jaw chuck holds all drop
»ug
Ytyi". Change tires on compacts or Codii
HI
center wheels AND rims 12'' throui
Iocs, trucks or house trailers, easily and
safely with a BISHMAN #880^1 AIR
ELECTRIC Tire Changer.
)
Powerful i^isHmem
AIR BREAKER makes this
LOW COST Tire
Changer a BIG BUY
Powerful BISHMAN air cylinder and ''rolling ac-
tion" bead breaker shoe break the tightest beads
horn 12" through 19%". "PosiLock" wheel hold-
er locks with a flip of a lever. Bishman combina-
tiQn mount-demount tool, built-on tool holder,
anv quart "Rub-Er-Slide," applicator and "no-
drip" con holder included.
Sctd nnly through Aufomofiv9 Equipmmnf Distrlb-
vfors. Ask yours for a demonstraf/on in your shop
or wri'fe:
ROUTE I
OSSEO, MimiESOTA
//AiSMT/r MFQ.CO.
Profit Tips from.. .
V-BELTS
and
HOSE
TUBES and REPAIR MATERIAL
OOR-TITE and
SPONGE RUBBER
AUTOMOTIVE
CHEMICALS
ADHESIVES
and TAPES
e HIGH PROFITS • FINBST QUALITY
• MBRCHANDISINO AIDS e FRBIOHT ADVANTAGES
DURKEE-ATWOOD COMPANY
Minneapolis 13, Minnesota
I ^l*.lt p
Seek Better Licensing Methods
Through a grant from the Automotive Safety
Foundation a comprehensive study will be carried
out under auspices of the Highway Research Board
to find better methods of registering and titling
motor vehicles.
The study, which will take two years to complete,
is designed to evaluate present registration and titling
practices in the states and to help develop guides for
lawmakers and administrative officials in dealing with
current and future problems. Moreover, the study is
aimed at fostering uniformity among state laws and
practices and opening new areas of information for
urban planners, enforcement agencies, highway en-
gineers and other interested organizations.
Louis R. Morony, director of the ASF laws divi-
sion, will head the project committee.
Car Tire Shipments Turn Up
According to the Rubber Manufacturers Assn., i
manufacturers* shipments of passenger car tires dur- j
ing April totaled 9,099,881 units, an increase of 12.6
per cent above the 8,081,591 units shipped during the
preceding month.
Truck and bus tire shipments amounted to 1,132,-
555 units for April, as compared w4th March's
1,084,356, an increase of 4.44 per cent. Shipments of
automotive inner tubes for April came to 2,901,814
units, a decline of 19.12 per cent from the preceding
month's total of 3,587,604 tubes.
mm
e/Vxae^V^
THE
LIFETIME
READING
PLAN
CLFFTON FADIMAN
introduces you to 96 of the world's
greatest authors with a brillrant
evaluation of their major works,
THE LIFETIME READING PLAN is an
invitation to discover the pleasure
of reading good books* 7 C j»
For ft pomriltte eatalcv of Avon Booka in print
wHlei Avon Book Division. Th^ Hi»r»t Ctniitjnation,
Dept. C. 2ft0 Wait S5th Street, New Yi>rk la, N.Y.
MOTOR, July
196»
/
Thomas Abbott New
NADA President
Thomas F. Abbott, Jr.
Thomas F. Abbott, Jr.. Pontiac-
Ranibler dealer, Fort Worth, Tex.,
was elected president of the Na-
tional Automobile Dealers Assn. at
a special election held last month.
Abbott, who was named first vice
president at the XADA's annual
convention in San Francisco early
this year, succeeds the late Walter
B. Cooper.
John H. Lander, Dodge-Simca
dealer of Atlanta, Ga., was named
first vice president.
Make Summer
A TBA Bonanza
continued from page 49
Too much pressure, on the other
hand, causes wear in the center of
the tread and maites the tires more
susceptible to breaks in the cords.
Of course, if any tire is worn, the
condition should be brought to the
attention of the owner. He should
be advised of possible tire blowout
on the open road.
A service shop's efforts to increase
summer TBA volume need not be
restricted to the point of purchase
^ihat is, displays, signs and em-
ploye sales pitches.
Small-space newspaper ads and
^rect mail can bring in regulars
*nd non-regulars as well. A good
^"^y to attract prospective TBA
buyers is to offer a free service.
^ile the ad might stress the shop's
accessories, the offer could be,
^Ve'll safety-check your car's tires
and brakes at no charge." Or, if the
ad is keyed to vacation-bound
motorists, "Come in before you go
and get free, up-to-date road maps."
Handbills can be used to good
advantage, too. They can be dis-
tributed house-to-house, on the
street and in the shop. In the last
instance,, urge employes to give
handbills to customers waiting for
gas. The effort could pay off in a
sale.
In all advertising copy, tell the
prospect why he should buy a par-
ticular accessory and what it will do
for him. **Be more comfortable
while you drive this summer— buy a
seat cushion! We have the style and
color you want."
Remember, you have a box seat
in the year-round TBA sales game.
But this summer don't be an on-
looker; get into the fray. Efforts are
paid off in dollars and cents.
THE END. NOW TURN BACK TO PACE 49
Can You Name It?
Answer to problem on page 156
The car is a 1922 Rickenbacker.
Valves at your
fingertips...
LOW
• Tremendous Initial j^ale of lhi.s Dispenser-
Pak enables us lo reduce the pvke from
$20.50.
• CotitttiiiK 50 Snap- In Valves which means
a dealer gross from $37.50 up.
Puts valves where you want 'em, when
you want them. Just reach a few inches
from your tire changer and you have the
tw^o standard sizes of sniip-in valves at
your lingertips. An easy pull and you
make up to 69^ net profit.
The Dill Dispenser-Pak includes 50
valves, 30 T-151-R for 15'" wheels and
20 T-13'R for 13" and 14" wheels. All
valves packed in translucent tubes (10
to a tube) for visible inventory control.
Order No. 5254 from
your supplier.
Free 5-co/or motif e and
safety gage included.
m
IVIa n uf act u ring Company
700 E. 82nd St. • Cleveland 3, Ohio
Officii In L»i Jlngtlti, Akrao, ani Ttrttilo
Put spring Back
In Leaf Springs
continued from page 53
A complaint of a crunching
noise on Comet or Falcon rear
springs may be due to interference
or chafing of the rebound clips
against the main leaf rather than
to worn liners and interleaf fric-
tion. This can be corrected by driv-
ing a thin chisel between the main
leaf and clips to provide a clear-
ance of approximately *^^,. in.
A clicking or scraping rear
spring noise on 1961 Thunderbirds
with plastic leaf tip liners may be
corrected by replacing the plastic
liners at the front and rear leaf
tips with impregnated felt liners.
Two-piece rubber bushings are
used at the front hanger bolt and
rear shackle mounting and pivot
bolts on all 1960-61 Ford Motor
Co., Rambler American and 1959-
60 Oldsmobile rear spring installa-
tions.
Chrysler Corp. springs ha\e the
two-piece rubber bushings at the
Announcing another fine quality
instrument to build sales and profits,. .
SnUlflRTUIflRnER
VOLT- GUARD'
A great new range of sales oppor-
tunities are yours with the new
Stewart-Warner Volt-Guard. One
simple, easy-to-read dial gives a
constant, accurate check on the
condition of battery, generator,
and voltage regulator. Warns of
impending battery failure. Helps
prevent unscheduled stops due to
electrical system malfunction.
Dept X-71, 1840 Diversey Pkwy.
Chicago 14, III.
The Volt-Guard is designed for
use on all cars, trucks, buses, sta-
tionary engines, and boats with
12 volt electrical systems.
Black dial, white numerals,
chrome bezel. Colored calibra-
tions for easy reading. Contact
your wholesale supplier, today!
STEUIRRT-milRnER
CORPORATION
170
shackle bolts and one-piece rubber
and metal bushing pressed into the
front hanger eye of the spring. This
type bushing, which has a rubber
insulator sandwiched between in-
ner and outer tubular metal shdK,
is also used on hangers and shack-
les of Studebaker springs, in which
a bushing is pressed into the front
hanger eye and the rear shackle
eye of the spring.
Worn or deteriorated bushings
are usually indicated by heau
knocks while traveling over rough
roads or bumps. In any event if
the condition of a bushing is ques-
tionable, a pry bar can be used to
exert pressure against the end o[
the spring to determine looseness
of the spring on its hanger bolt or
shackle. Bushings should not he ex
posed to oil, grease or rubber lu-
bricants.
Replace Hanger Bushing
If front hanger-bushing replace
ment is required on a Chrysler
Corp. spring, a combination puller
and adapter is available for reniov
ing the old hanger btishing ami
pressing the new bushing in one
operation.
To remove a spring for replace
ment or new bushing installalion
on a Dodge, Plymouth, Chrysler or
Imperial, the rear shackle should
first be removed after the car and
axle have been jacked and the low-
er shock mount disconnected. The
next step is removal of the from
hanger nut and bolt, then the U
bolts and plate.
Recommended spring installa-
tion procedure on the above Chns-
ler vehicles calls for finger-tight in
stallation of the hanger l>olt and
nut, U-bolts and shackles in this
order, followed by torquing of I'
bolts to 60 to 80 Ib.-ft. and shackle
nuts to 40 Ib.-ft. After the jacks
are removed and car w- eight is on
the wheels, the hanger bolts should
then be torc|ued to 65 Ib.-ft.
Install in Eye
When replacing the rubhcr
hanger bushings on Oldsmohile
springs, the outer rubber bushing
only is installed in the eye before
positioning the spring in its front
hanger. The method of installing
the inner bushing is to insert the
bushing into the eye through the
hole on the inside of the hanger
bracket. Soap and water can be
MOTOR, July 1961
used to ease installation, if re-
quired.
On a Falcon or Comet rear
spring installation, after the shack-
le nuts have been tightened to 13
to 20 Ib.-ft. and U-bolts tightened
to the same tension, the car axle
should be raised on stands to place
the spring at its curb load position
and the hanger stud nut torqued
to 30 to 40 Ib.-ft.
Each front hanger bracket on
Studebaker models has two hanger-
bolt mounting holes. The left
spring hanger bolt should be in-
stalled in the lower hole of the left
bracket, and the right spring bolt
in the upper hole of the right
bracket.
Sagging springs and rear axle
misalignment are due to loose
spring U-bolts or a broken center
pin. These two conditions warrant
checking. Since most current leaf
springs are designed with a flat or
slightly reversed arch, the presence
of this negative arch cannot in it-
self be considered sufficient cause
to replace springs without a care-
ful check of the chassis rear-riding
heights.
Measure Riding Height
On Comet models, rear riding
height is measured between the
axle housing and the side raiTs un-
derside approximately 14 in. to the
rear of the bumper bracket flange.
With tires at recommended infla-
tion pressure, the height on sedan
models should be 6^4,j in. and on
station wagons 6^'*/i(i in., with an
allowable tolerance of \/^ in. on
either model.
On 1961 Lincoln Continental,
the normal rear height measured
from the same relative locations is
814 in. with allowable limits rang-
ing from 7\/^ to 83/, in. This is an
average of two readings, the first
taken after pushing the rear bump-
er down 1 in. and releasing, and the
second taken after lifting the rear
bumper 1 in.
The riding height on all 1959-60
Oldsmobiles is 6\/g to 6^ in., from
the top of the housing to the side
rail bottom behind the rubber
bumper.
There are two methods of meas-
uring to determine rear axle shift-
ing due to loose U-bolts or a
sheared center pin. One check is
by diagonal measurement from one
of the attaching bolts on the axle
housing, or each backing plate, to
a crossmember corner or side rail
reference point on the opposite
side.
Alternate Method
The alternate method is measur-
ing the distance from the front
edge of the U-bolt forward on each
side to a frame rivet, bracket or
similar reference point at the same
location on each side rail. On Ford
frames, a locating hole at the rear
of the front hanger bracket on
each side rail can be used for this
measurement. With either method
of measuring, distances should be
equal within i/g in. of each other.
A distance variation greater than
this amount indicates the axle is
out of line with the frame and
front wheels. This can be corrected
by replacing the center bolt or
tightening the U-bolt.
THE END. NOW TURN BACK TO PACE 54
Sales Movie Wins Award
*'Ya Gotta Let Em Know," an AP
Parts Corp. movie for dealer and
wholesaler meetings, was awarded
first place in the s^lcs promotion
category of the American Film Fes-
tival, which is sponsored by the
National Visual Presentation Assn.
and the Sales Executive Club of
New York.
\
FREE
IDEAL
CLAMP-RACK
. . . ASK FOR IT!
Build Front-End Profits
with Only 1 1
Adjust-A-Matic Parts
la
11 Notional Adjust-A-Matic
Idltr Arm, Boil-Joint and Idlor
Ann Kit Nombors Rt|ikKO up
to 38 Port numbors for all
6 Adiust-A-Moftc StMr-
ing Mkr Arms .
Cutaway View of N-600.
Switch to National's simplifitd lint of
**Adjust-A-Motic" products for grtottr
profitsi Rtduct your parts invtntory,
trtbit turnovtr, and tnjoy rtptat
busintss from sotisfitd customtrs.
**Adiust-A-Motic** prod-
ucts, prtcision-tngi-
nttrtd for lifttimo
front-tnd ropoirs, odjust
automotically, compon-
soting for wtar os it
occurs!
2 Adjust-A-Motic BaN
Joint Ropoir Kits.
"Adjust-A-Motic** products
"wtar in, not out/* giving
your customtrs grtottr
softty, cor control, tirt
miltogt and driving
pitosurt.
3 Adjust-A-MaHc IdUr
Arm KiH.
Your morktt of mort thon 25 million
cors is rtody ond woiting. Gtt mort
informotion now!
-^ ^* Alto FockoQotf
by Loading Au-
fomotivo Firms
Undor Thoir
PREfiSION
WEAR IN -N{
Othor Notionol Products:
• Drivo Shaft Bushing 4 Sool Assomblios
• Drivo Shaft Housing Ropoir Units
• Tronsmission Coso Boll Soat
• U-Joint Ball Housing KiH
• Sorvico Tools
NATIONAL MACHINE WORKS, INC.
LIQUID^
WRENCH
^'^^^"-^ Loosens
Rusted Bolts
I Wilts, screws, "f roien" poriil
'Thf mechiinic's friend
. . . works in second*"
YOUR JOBBER
HAS III
lAMATOR SKCMITT CO.
CNAiLOTTi. H C.
\lAnr/\i> ¥..1.. \cui\
\"l\
Leading Automotive Manufacturers in July 1961 MOTOB
ADVERTISERS' INDEX
ThiM index is an editorial feature, maintained for the conremence of readers. It is not a
part of file advertisei^s contract and MOTOR assumes no responsibility for Us correctness.
A. C. Spark Plug Co. .10-11, 122-123
Airtex Automotive Div 174
Albertson & Co., Inc 168
Alemite Div.
Stewart-Warner 126-127
Allied Automotive Parts
Company 171, 173
American Grease Stick Company 137
American Hammered Div 103
Armstrong Rubber Company ... 16
Armstrong- Victor Division 5
Autolite Division 22-23
Baldwin Manufacturing Co., J. A. 17
Barbee Co., The 108
Bear Mfg. Co. r. 89
Bearf oot Airway Corporation . . . 156
Bishman Mfg. Co 168
Black & Decker Mfg. Co. . .62-63, 140
Blackhawk Hand Tools, The New
Britain Machine Co ^ . . ... 8
Briggs Shock Absorber Co. Div. .161
Chevrolet Motor Div 4, 82-83
Champion De Arment Tool Co. . . 143
Champion Spark Plug Co. . .106-107
Chicago Pneumatic Tool Co 91
Clevite Service, Inc 129
Commercial Credit Corp 105
Delco Brake Fluid 78
Delco-Harrison 67
Delco-Rochester 77
Detroit Aluminum & Brass Corp. . 158
Dill Manufacturing Company . . . 169
du Pont de Nemours &
Co., Inc., E. 1 18-19, 138-139
Durkee- Atwood Company 168
Duro Metal Products 95
Echlin Manufacturing Company. 94
Eis Automotive Corp 65
Everhot Products Company 154
Federal Mogul Service
Federal Mogul Engine Bearings 21
Federal Mogul Service 61
National Seal Div 125
Felt Products Mfg. Co 9
Fox Products Co 144
Fram Corporation
145, 146-147, 148-149, 150-151, 152
Gates Rubber Co., The 81
Gould-National Batteries, Inc. . . 20
Gray Company, Inc 130
Graymllls Corporation 162
Grey-Rock Div. of Raybestos-
Manhattan, Inc. . .109, 110-111, 112
Gumout Div., P^insylvania
Refining Co 114-115
Harley-Davidson Motor Co 159
Hastings Mfg. Co Covers 3 & 4
Heli-Coil Corporation 167
House Beautiful 24
Ideal Corporation 171
Indestro Manufacturing
Corporation 95
Ingersoll-Rand 131
Inland Mfg. Co. of Omaha 142
Kellogg- American
Div., Scaif e Company 135
Kem Manufacturing Co., Inc 108
Martin Filter Corporation 98-99
McQuay-Norris Mfg. Co 26-27
Minnesota Mining & Mfg. Co 25
Monroe Auto Equipment Co. . .30-31
Moog Industries, Inc 96-97
Mopar Parts and Accessories
Division, Chrysler Motors
Corporation 86-87
National Auto. Parts Assn 92-93
National Brake Block Corp 134
National Machine Works, Inc. . . .171
Neapco Products, Inc 140
Niehoff & Co., C. E. 132-133
P. & D. Mfg. Co 136
Pennzoil Company 12
Perfect Circle Corp Cover 2
Permatex Co., Inc. 1
Purolator Products, Inc 6-7
Quaker State Oil Refining Corp.. 121
Radiator Specialty Co 171
Raybestos Div.,
Raybestos-Manhattan Inc. ..14-15
Rinshed-Mason Co 13
Rotary Lift Division, Dover
Corporation 164
Schrader's Son, A 28
Sealed Power Corp 32
Snap-On Tools Corp. 165
Standard Motor Products, Inc. . . 3
Standard-Thomson Corp 166
Stewart- Warner,
Instrument Div 170
Thermoid Div., H. K. Porter Co.,
Inc 118-119
Thompson Ramo Wooldridge Inc. 85
Triple-A Specialty Company ...163
Tung-Sol Electric Inc 117
Tungsten Contact Mfg. Co 155
Union Carbide Consumer
Products Company, Division of
Union Carbide Corporation ... 29
United Motors Service Div.
67, 69, 70-71, 72-73, 74-75, 76, 77, 78
Valvoline Oil Company 157
Winona Tool Mfg. Co 156
Wolfs Head OU Refining Co.,
Inc 141
►
172
MOTOR, July 1961
AUGUST 1961
OF MlbHiGAN
AUG 25 ,1961
V Magazi
Cures for Stubborn Oil Leaks Page 58 Steel Battles Aluminum Page 42
Dealers Can Lick Inventories Page 38 End Cooling System Threats Page 54
Green News Section Page 33 • Index Page 2
The basic metal used in Perfect Circle rings is
specially selected for its active, spring-like
qualities. And, each ring is carefully engineered
to distribute its radial pressure properly for
maximum conformability, even in tapered and
out -of- round cylinders.
This radial- active design results in sustained
compression, less blow- by and positive oil control*
It's one of the many reasons why leading engine
and vehicle manufacturers, fleet operators, race
drivers and mechanics the world over prefer and
specify Perfect Circle piston rings.
For lasting performance, always install genuine
Perfect Circles — the rings the "pros" prefer.
NEW PC
VALVE SEALS
stop oil loss past
valve guides, reduce
valve sticking.
For superior
performance,
install PC Valve
Seals with
every ring
job
.4.>
* ^/SrON RJN08 • POWER SERVICE PRODUCTS
HAGeRSTOWN, INDIANA • DON MILLS, ONTARIO, CANADA
AUGUST 1961
Volume 116
Number 2
MOTOR
250 West 55th Street
New York 19, N. Y., U.S.A.
PLaza 7-5020 /
\
CLIFFORD S. BAILEY
Publisher
EDWARD FORD RICHARD £. DEEMS
Editor Prerident— Magazines Division
UERT LUND Detroit Editor PETER SILVERI Managing Editor WALTER O. KOEHLER Engineering Editor
WILUAM J. MORELAND Technical Editor BERT MILLS Washington Editor
HENRY J. LEE Art Editor
Publbhcd by Hearst Ck)rp.. RICHARD E. BERLIN, President
COVER Painted by Harry GofF
GREEN SECTION Late News as MOTOR Goes to Press
33
EDITORIAL Specialist or Generalist? 37
SERVICE fie Sure Primary Resistance Is Right 40
Correct Jacking Speeds Up Unitized Body Work 48
Offer Quality Front-End Service 50
Oil Plus Coolant Equals Trouble 54
Cures for Stubborn Oil Leaks 58
Factory Service Slants 64
Fix It 72
Dealers Can Lick Inventory Challenge 38
Salesmen Must Be Prepared to Sell 44
Cleans Up on Air Cleaners 46
Cap Says "Get Service Costs Down" 52
Spot a Sale in One Second 57
DESIGN DEVELOPMENTS Steel, Aluminum Battle for Car Makers' Favor 42
MANAGEMENT
DEPARTMENTS
What Detroit Is Thinking . . 41
Capital Close-Ups 47
As Engineers See It 51
Cartoons 56
How's Business? 60
What Caused This? 66
How Would You Fix It? . . . 78
Is It Legal? 82
News for Jobbers 84
Things to Come 94
Quick Service Specifications 96
Mechanical Specifications . . 98
New Products 104
U.S. Vehicle Sales 138
Imported Vehicle Sales 139
Can You Name It? 162
NDEX OF ADVERTISEMENTS
182
ADVERTISING REPRESENTATIVES
K. L. Geelhood, Advertising Manager
GUbert W. H. Robey Richard S. Daley Wayne D. Mayfield
Drake Ray D. Moore 803-4 New Center Bldg. 1836 Euclid Ave.
50 West 55th St. 11 N. Wacker Dr. Detroit 2, Mich. Cleveland 15. Ohio
lew York 19, N. Y. Chicago 6, 111. TRinity 12230 SUpcrior 11 177
Laza 7-5020 FRanklin 2-0640
James C. Galloway and Co.
6535 Wilshire Blvd.
Los Angeles 48, Cal.
OLive 5-3223
MOTOR
D
Al'^i
MOTOR if publUh«d monthly by th« HEARST CORPORATION, 250 W«st 55th St.. N«w York 19. N. Y.. U.S.A. Richard E.
Btrlin, Pr«ftid«nt; G^org^ H«orst, Vic« Pr«sid«nt' Richard E. D««ms, Ex«cutiv« Vic« Pr«sid«nt of Magaxin«t; Fr«d Ltwis, Vict
President and General Manager of Magazines: Robert F. MacLeod. Vice President for Advertising; John R. Miller, Vice Presi-
dent for Circulation; Clifford S. Bailey. Vice President for MOTOR; G. O. Marlcuson. Vice President and Treasurer: R. F.
McCauley. Secretary. ® 1961 by the Hearst Corporation, all rights reserved. Cable address DICREDEEMS NEW YORK.
Second-class postage paid at New York. N.Y.. and at additional mailing offices. Printed in U. S. A. Price per copy, 50 cents;
subscriptions, payaole in advance. |4 for one year; $7 for two years; Canada, $5 for one year; foreign countries. $7 for one
year. For change of address, give old address as well as new. with postal zone number if any, and allow five weeks for change
to become effective. Unsolicited manuscripts and illustrations cannot be returned unleu accompanied by full return postoge.
NOTICE TO POSTMASTER:
Please send notifications regarding undelivtrobit mogoxlnos to MOTOR, 250 West 55th St., New York 19. N. Y.
/
USE THE FULL PERMATEX LINE
You won't see these products
in a supermarket because
only you sell Perma ten
Chemical Product
M4S^ ne TMS 'T^OcMeSOO^MiL /
COI
ANY, INC.
300 Broadway, Huntington Station, L I., New York
Factorits: Brooklyn 35, N. Y. • Kansas City 15, Kansas
MOTOR, August 1961
MOTOR
AS I I'l III III I GOES TO PRESS
Last-Minute News . . What It Means . . What's Ahead
Retailers Encouraged While new car sales last month were
By Trade of Black Ink not exactly exciting, a good many
dealers ended the month with a bit
of black ink showing on the books • This was encouraging in
view of the expected summer doldriims and the disappointing
sales in the first 10 dayse Some dealers now think it possi-
ble to go through the third quarter with a profit, to finish
the year with money in the bank, feats that seemed fantastic
during last winter *8 bleak days and in early springs
August Production This month* s production of new passenger
To Be Cut in HaTT cars is scheduled at about half the July
totals The August goal is 175^000 units
of which about 1|0,000 will be 1961U, laostly Ford and Chev-
rolet • This compares with the July output of 1|01,000 cars^
Barring labor trouble, the September rate will be pushed up
to about 500,000 units, all of them 1962* s«
Sales Push Ahead One of the cheering notes last month was
or Year-Ago Total the fact that sales added up to U35fOOO,
not a record-breaking total but substan-
tially ahead of July, I960, when sales dropped sharply to
an unexpected 1|10,000« Neither factories nor dealers were
disappointed with last month* s performance •
Mfcke Better Deals Dealers making a profit can thank the
Aa Stocks Shrink gradually melting inventories of 1961
cars« Under less pressure, they can af*
ford to wait for better deals • Discounting occurs but not to
the same extent as in previous years • Last month peeled U0,»
000 cars off dealer stocks, which stood at 665fOOO units on
Aug« 1« With no production of 196r*s this month, further re-
duction can be expected^ Dealers will have about two weeks
in Septeinber before new model announcements •
Demand Still Strong Not unexpectedly, the used car trade
For Used Compacts has turned soft in most areas • Sales
are down, inventories up^ As in previ-
ous years, many used car buyers are shopping new car sales-
rooms in search of clean-up bargains* Others are waiting un«
til 196l^s are being traded in on 1962* s« Prices are slight-
ly lower, except on compact models for which the demand con-
tinues to run well ahead of supply*
MOTOR, August 1961 ^^
Chrysler still Seeks
Outs ide Exeout lyes
Election of Lynn A* Towns end
as president of Chrysler has
not stilled Detroit reports the
company is seeking outside for
executive manpower ^ either as
aide to the new president or to
direct his activities • Uhder
long-standing Chrysler policy^
the board chairman directs pol*
icy and that office has been
left vacant •
Chances of Finance
Disclosure BlllHgnria
It looks as if TOe two«*year
effort of Senator Paul Douglas
to gain enactment of his bill
(S. I7I1.O) to require full dls-
closure of finance charges will
stretch Into a third year* Un*
less Congress continues in ses«»
cion longer than now expected
there will not be time for even
the Senate to act this year*
The Senate banking subcommittee
has at least one more hearing
planned later this fall*
Tardy D^ J^ j-^ f ^^^f g
Seen for 1962 Models
Although dealers will shortly
have a full complement of show-
room samples of 1962 models^ it
may take two to four months to
fill orders for some vehicles*
New additions invariably pre-
sent problems in production and
this year's entries, assembly
planners say, will be no excep«>
tlon* With availability lirni-
ted, dealers will have to per-
suade prospects to put up sub-
stantial deposits as a hedge
against their going elsewhere*
Prices to Hold
On Popular Models
Report from car company in-
siders Is that factory econo-
mists have won out in an argu-
ment with costing departments
on what direction prices should
take on new models* Economists
voted against a price boost on
the grounds that car buyers are
skittish enough without hitting
them with higher tags* Cost es-
tlmators took the position that
increases in costs Justify a
nominal hike in prices* Some da
luxe cars may go up, but breads
winner models are seen holding
steady at 1961 levels*
Auto Union to Ask
Washington ' s Help
Beginning the morning of Aug*
20, car makers and the United
Auto Workers will settle down
to serious negotiations on a
new labor contract* Everything
up to now has been in the na-
ture of preliminary skirmish-
ing* Pattern from here on is
not hard to guess* Union will
accept the Industry's top offer
and then appeal to Washington
to step into the talks*
Inventory Headache
Varies with Dealer
Wide variance in inventories
of dealers handling identical
brands points up the need for
Inqprovement in new car distri-
bution, one of the National Au-
tomobile Dealers Assn.'s sev-
eral goals* Although the total
Inventory tally is favorable,
situation among individual re-
tailers is uneven, with some
outlets crammed to the wall
while others report shortages*
One reason for the Imbalance is
that factories fail to weigh
local economic conditions when
shipping cars to dealers*
Factories to Ration
New Makes In Fall
For the first time since the
Korean War, car makers will re-
sort to rationing this fall^
Dealers have been notified they
will be limited to three or
fovir units per month on certain
models (new makes of cars and
new body styles) until late in
November or mid-December* Re-
calling criticism by both cus-
34
KOTOR, August 1961
tomer and dealer In other years
when new offerings were rushed
throtigh with defective conqpo*
nents^ factories want a chance
to test production models be«i
fore opening up full blasts
Chrysler Pull«»Slge
cars to Show Qaln^
A car that was not even con«>
sldered a contender for sales
honors when 1961 models were
announced last fall will hang
up an inqpresslve victory next
month* Vhen the count comes In
on 1961 model sales, the Chrys-
ler brand will have registered
more deliveries of standard-
slse vehicles than In the pre-^
vloua model year, an aohleve«i
ment not equaled by any other
conventional else car« Such a
showing belles the claim from
some quarters that the full*
slse car Is a dead ltem«
Not All Dealers
Happy with 19bg*s
Informal poiiTf dealers In
Detroit for previews foimd most
of them pleased with new mod-
els • Some retailers feel that
Industry Is making a mistake In
overdressing the cars and lard-
ing on chrome, a throwback to a
styling gimmick of five years
ago« Dealers also express the
opinion that, with more models
than ever before, it will be
difficult to do a volume busi-
ness in any one line«
Factories to Push
Ijaxurj Congacta
Dealers can expect plenty of
pressure to push luxury com-
pacts in the new model year«
Other producers want to dupli-
cate Chevrolet's ahowing with
its premium-prioe Corvair Mon-
2a« This version has been gar-
nering almost half of Corvair 's
business • Luxury editions pro-
duce fatter profit for facto-
ries, hence the pressure will
be on dealers to deliver more
of the more expensive models*
QM> Chrysler to Test
Rivals for T-BljFiT
Both GH and Chrysler aeem to
have hit on the same strategy
for measuring the market for
cars to compete with Thunder-
bird • Both firms will seek to
test demand by inserting highly
dressed, high-priced products
in their regular lines in the
fall* The cars will not hit the
T-Bird straight on, because
they will not be divorced from
parent lines*
Brief but Reports that the Big 2 might discontinue certain of
Intportant their standard- size products are without foundation
••••Buick's Special, which got off to a slow start
compared with its compact counterparts at Pontlac and Oldsmobile,
is now selling at the same rate or slightly better than Tempest
and F-85«*« •Clean-up of *6l models has been surprisingly free of
wild-eyed advertising, excluding habitual violators who run ras-
zle-dazzle year *round««%.?ord is unhappy with foreign contractors
involved in pre-production work on its minlcar. Cardinal* Bungling
by suppliers could delay the vehicle imtil late summer of next
year*««»?ontiac will drop one series for *62, replace it with a
new luxury car* •••Sales of compacts, now nearlng 38 per cent of
the total market, are expected to bite off at least kO per cent by
year's end^^ ••Dealer who complained to a factory official that mix
of models has grown so large that he is unable to finance a repre-
sentative stock was told he should find a secondary source of fi-
nancial assistance **so you can carry more models***
MOTOR, August 1961
Demand for Service
Skips Sunmer Lull
Running contrary to the usual seasonal pat*
tern^ the demand for service and repairs made
a comeback In July after an unexpected dip In
June and gave every Indication that It would remain strong during
this Bionth* Heavier vork was not so plentiful as some garages and
service departments would have liked but the volume of lighter
work more than offset this lack* In most cases » July volume sur*
passed June's and for a good many shops It was higher than for the
same month last year« Car dealers and garagemen who extend credit
on service work report collections slow but not desperate • The
outlook Is considered by most shops to be encouraging •
Jobbers* Sales
Head Up AgaJ
After the
^aln
'7une sllde-off In
sales ^ idiolesalers * volume dur-
ing July showed a gratifying
Increase* In many cases ^ sales
topped July of last year when
the I960 boom first began to
lose steam* They would be bet-
ter stlllt some Jobbers say^ If
repairmen could be Induced to
bring their stocks up to nor*
mal* The only real complaint ^
thought Is that collections are
gradually' getting tougher*
Parts Makers' First
Half Tops 1960 Marg
Parts and equipment makers
did more business In the first
half of this year than In the
like period of 1960^ according
to the Motor and Equipment Man-
ufacturers Assn* Companies re-
porting sold 7*53 per cent more
goods In the first half of 1961
than last year* The gain was
shared by every category ^ al«
though equipment makers showed
the smallest gain* Sales In
second quarter topped the first
quarter by 7«3 per cent*
New Ford Brands
Three Months Off
Ford's new mTd-slze series -
one for Ford Division, another
for Lincoln-Mercury retailers -
will not go into production un-
til after the cozqpany's estab-
lished nameplates have -bowed*
This puts an October-November
date on dealer shipments*
^^^!^-^^?- Exclusive
On QM's V-fe Engine
Bulck reportedly has an ex-
clusive for at least one year
on GM*s new V-6 engine and will
not share the plant with P-85
and Tempest before 1963 models ,
if then* The other 6M divisions
might offer the plant as an op-
tion a year from now, depending
on Bulck* s experience with lt«
Price Overlap in 1962
To Be Worst in Years
Upcoming model year will see
still more crowding of car pri-
ces, instead of the improvement
hoped for by dealers* Area of
neak competition will be in the
|2,l4.00 to #2,800 range, where
the new senior compacts will be
pegged* Overlapping of prices
in this area now surpasses sit-
uation that existed in the old
medium-price market when compe-
tition was at its fiercest*
Car Leasing Firms*
Views Sway"petrolt
Leasing firms, long ignored
by Detroit, are beginning to
exest considerable influence on
factories* Car makers have re-
cently discovered that recom-
mendations or product criticism
by leasing concerns can have a
decided effect on sales* Facto-
ries do not pay much heed to
suggestions from lease opera-
tors on styling, but they lis-
ten with respect when rental
firms complain of engineering
or service shortcomings*
36
MOTOR, August 1961
MoTSR
EauXAJU^
specialist or Generalist?
It is hardly a ripple as yet, but the makings of a possible new
wave are to be noticed in the automotive service field.
For several years, the tide has been running strongly toward
specialization. This was perhaps inevitable in face of the tre-
mendous growth in vehicle population. For the first time, it
seemed possible for a shop to limit its efforts to one class of work
and still get sufficient volume to make a living. Specialization
then opened the door to chains, a fact that spread consternation
among independent garages.
One-job shops soon ran into difficulties. The general repair
shops— generalists as opposed to specialists— fought back, and
even the specialty chains soon found they had to broaden the
types of service they offered.
Now among many successful independent shops the convic-
tion is growing that broader appeal— a wider variety of services
—is the way to attract more customers. Repairmen can expect
to see owners of modern cars less often than they did the owners
of 1950 or even 1955 cars, because today's vehicles need service
less often. The logical thing to do, if owners make fewer calls
on shops, is to bid for more customers. Some thoughtful garage-
men believe the way to do this is to offer a full range of repair
service— as near complete, one-stop service— as possible.
Getting back into general repair work will take courage for
shops thoroughly imbued with the idea of specialization. In all
cases, it requires caution. It would do more harm than good to
fit out a shop to handle any and every kind of repairs and then
have the equipment stand idle because the expected volume of
work failed to develop.
The idea, though, is fascinating. It may be the sensible way
to offset the less frequent contacts a shop has with the owners of
late-model cars.
EDWARD FORD
Editor
TOR, August 1961
'Kn
^
Dealers Can
By Robert Lund
Detroit Editor of MOTOR
Unless automobile dealers do somethfng more poiii-
tivc than grou^sC about factory (orciiij^ of cars, the new
model year that gets under way next month will see
an even more crucial build-up of inventory than the
hulking stockpile that depressed profits this year.
1 he one sure way of holding stocks at a reasonable
level is, of course^ for dealers to order less merchan-
dise. Factories say this is cutting ofl a finger to cure a
hangnaiL Dealers need more merchandise, not less,
faciory savants argue, bec;iuse of (he increased num-
ber of models being produced.
The idea is sound enough, if you overlook the fact
that excessive inventory stifles dealer profits. Word
gets around that stocks are heavy, dealers themselves
get anxious to unload and profits suffer.
Additionally, the cost of financing inventory eats
into earnings, taking a heavy cut of profit dealers
could keep for themselves if they were not required
to carry such staggering stocks. (See June issue of
MOTOR Magazine, page 38, for an analysis of how
inventory expense drains profit.)
As factories further increase the multiplicity of
makes in the next model year, the tendency will b^
for dealers to order si ill more stock. Tints, the invcn
tory overflow will continue. And it could get nmh
worse.
The reason dealers find themselves overstocked is
obvious enough. Most merchants order for in%'enton\
rather than ordering specific cars for sjiecific cus
tomers. This being the case, the only way dealers can
avoid fjeing smothered by the cost of maintaining
oversi/e ifivcnioricN-and still conic* out ^vilh a pr<'^
-is by selling oft the shelf, selling more cu^iiomer.
of stock and not on special order- .
In selling on special order and folding ^^^^'^^^^
at the same time, dealers create a ^^^^^^\ j \\u spe-
against their chance of making a t>^^^^^^ ^^ \iovm.
cial orders should go up when in^^^^ special order
Conversely, when inventories ar^ _^P' ^^^ ^^^ \^\
should go down. The reason ret:»^^^^^^^^^^^Yve^Yva
inventory trouble in recent years ^J^ ^.^y> rate ol ^
tried to combine high stocks wi^ ■- ^ ^
Yvigtv
Lick Inventory Challenge
Selling off the shelf, as this timely article explains,
provides only sensible solution to problem of how car
merchants can hold large stocks and still turn a profit
Ketailers who try to force sales by stocking all models
could find themselves in an embarrassing, costly hole
cial orders. Put the two together and the result is a
car surplus.
Why settle for the navy blue job on the floor, the
customer reasons, if the dealer will special order a
duplicate in sky blue? Thus, inventory gathers dust.
When the navy blue number is eventually sold, it will
not return as much profit, if any, as its special-order
counterpart because most of its potential profit will
have been consumed by interest on floor planning
and the other expenses involved in keeping a car in
stock.
Dealers are not in a position to stem the Niagara
of models pouring out of Detroit. And, despite their
complaints of "too many new models," they show no
inclination to pull back on inventories. With more
models than ever before in the next model run, sell-
ing off the shelf offers the only answer to the question
of how dealers can hold high inventories and still
make money.
The first rule of selling out of inventory is the first
rule of retailing: Order only what you can sell. Nat-
urally, no dealer intentionally orders cars he cannot
sell. But many merchants do load themselves up with
slow-selling merchandise, cars for which they have
few calls, off-beat color combinations, seasonal novel-
ties on which the factory has shaved the price (be-
ware the factory bargain!) and other oddities.
If a dealer insists on carrying big banks of inven-
tory, why not limit the load to the most popular num-
bers in the line? As long as dealers are buying for in-
ventory and not with specific prospects in mind, why
stock special-order merchandise?
Selling off the floor begins with sound inventory
practice. All that amounts to is ordering models that
will appeal to the widest number of prospects.
The foregoing also applies to accessories and other
options. By consulting his records, a dealer should be
able to gauge how many buyers will want automatic
transmissions, radios, heaters and other extras.
In buying for stock, it is usually to the dealer's ad-
vantage to under-order on accessories, rather than
over-order. Most top selling [continued on page 155
'i^^
Be Sure Primary Resistance
These procedures will help you check and, when neces-
sary, replace the new wires used in most 1960-61 cars
Ohmmeter leads are connected to coil and igni-
tion switch to obtain direct reading of resis-
tance on Buicks, Cadillacs and Studebakers
low resistance to aid starting. The resistor becomes
extremely hot when the engine runs. This increases
the resistance and reduces the current flow across the
points. The sf)ecial resistance wire is approximately
5 to 6 ft. long and is made of stainless steel or a special
alloy, plastic-coated and covered with a glass braid.
There is a relatively small temperature rise and the
resistance wire is switched out of the circuit for starl-
ing and back in again for running.
Test procedures for the new resistance wires are
simple. An ohmmeter can be used to take a direct
reading of the wire's resistance. A voltmeter can also
be used, in most cases, to measure voltage drop
across the circuit, or voltage available at the primary
input to the coil. Test recommendations vary with
the different cars.
In 1960-61 Fords and Falcons, check the voltage
drop across the resistance wire. To do this, conned
one voltmeter lead to the accessory terminal on the
ignition switch, and the other lead to the primary in-
put terminal on the coil. Connect a jumper lead be-
tween the primary output terminal on the coil and
ground. Be sure all accessories and lights are off b^
fore turning pn the ignition switch. If the voltmeter
By William J. Moreland
Technical Editor of MOTOR
L he special resistance wires used in the primary
ignition circuits in most 1960-61 cars are new. And
like most new things, they require different test and
replacement procedures.
If all is not right with primary circuit resistors—
whether they be the old block-type ballast or the new
—the car owner will encounter a variety of woes. For,
as every repairman knows, excessive primary resist-
ance reduces coil output and results in poor per-
formance. Too little resistance, on the other hand,
will permit an excessively high current to flow across
the distributor breaker points, causing the points to
arc and burn.
The special resistance wire used on most 1960-61
Ford, General Motors and Studebaker-Packard cars,
and on some 1959 models, is contained in the regular
wiring harness. Besides the difference in appearance,
there is a difference in the way the two resistances
work.
The block-type ballast resistor, when cold, has a
To measure voltage drop on Lincoln, Mercu-
ry and Comet cars, voltmeter leads are connect-
ed to the battery and coil positive terminals
r
40
MOTOR, August 1961
Right
RESISTANCE
is 6.6 volts or less, the resistance wire is satis-
I£ it is higher than 6.6 volts, replace the re-
wire.
►60-61 Lincoln, Mercury and Comet, measure
age drop in the primary circuit between the
and coil. Connect one voltmeter lead to the
post on the battery and the other lead to the
rminal on the coil. Connect a jumper from
lary output terminal on the coil to ground,
e ignition switch on and the ignition circuit
al operating temperature, the voltmeter read-
Id be not more than 7.0 volts, or less than 5.5
drop exceeds 7.0 volts, check back through
lary circuit to determine the point of high
e. The allowable drop across the resistance
>.5 to 6.5 volts. The drop across the rest of
lary, not including the resistance wire, should
red .5 volts.
59-61 Chevrolet, 1960 [continued on page 172
GROUND
To determine voltage available on Chevrolets,
Oldsmobiles and Pontiacs, voltmeter leads are
connected to coil input terminal and ground
What Detroit Is Thinking
By Robert Lund
Detroit Editor of MOTOR
from a new source, Chrysler Div.'s $3,000 Newport
series, but this maker's products are still regarded as
luxury vehicles, not medium-priced cars, by most
motorists.
Word now is that Buick, long a rival of Oldsmo-
bile, will go the Pontiac route in 1962. Like Pontiac,
Buick will seek to attract a younger age group. Buick,
imd other competitors, too, will continue to turn out
cars in the Oldsmobile class, but they will direct their
big guns elsewhere, leaving Oldsmobile a clear field
with middle-aged, high middle income customers.
In a way, Oldsmobile is in a situation similar to
the position American Motors was in a few years
back. At that time AM had the compact field to itself
—and prospered accordingly. But it didn't take long
for other producers to jump on the bandwagon. And
if Oldsmobile has a fat year in 1962, the competition
will be back in 1963.
Strong Dealer Following
One of the pluses Clare E. Briggs is said to have
had going for him in winning the No. 1 post in the
merger of Chrysler and Plymouth divisions under a
central management is a [continued on page 168
Medium Price Field Shrinks
•nee crowded medium price field, hardly a
of its old self of a few years ago when every
r except Cadillac had an entry in it, is ex-
3 narrow down still more in the new model
• a result, dealers holding the Oldsmoile
; may have this area of the market all to
es.
lobile has had no serious competition from
1 Chrysler since last year when Mercury and
Topped to a lower price notch and De Soto
ut. The GM division has felt some pressure
R, August 1961
\v
Steel, Aluminum Battle
Long-simmering rivalry has erupted into
advertising and publicity shooting war as
one industry fights to hold, the other to
gain, rich market oflFered by automobiles
Bright metars weight advantage is dramatized in this picture from alumi-
num maker. Aluminum cylinder block weighs 90 lb. and cast iron 220 lb.
^
A.ggressive promotion of their products by alumi-
num companies has finally shaken the giant steel in-
dustry out of its complacency. Ever since World War
II, representatives of various aluminum producers
have been camping on the doorsteps of automobile
manufacturers, armed with suggestions for new ap-
plications of the lightweight metal.
Their persistence has paid off to such an extent
that the average amount of aluminum per car
reached an all-time high of 62.8 lb. in 1961 models.
The automotive industry now is second only to build-
ing construction as a consumer of aluminum, ac-
counting for 200,000 tons a year, or about 10 per
cent of total production.
Despite the inroads of aluminum, suppliers of iron
and steel for years showed no outward signs of con-
cern. Car factories continued to use about 14,000,-
000 tons of steel a year. Steel still accounts for ap-
proximately 65 per cent of the weight of a typical
car, while another 19 per cent is iron. Barely 2 per
cent is aluminum.
Two major developments alerted iron and steel
suppliers to the possibility of serious trouble ahead.
Aluminum needs fewer machining operations, say
its makers. Oil pump housing (left) is 85 per
cent finished. Machining cast-iron unit (right)
will account for 85 per cent of part's final cost
42
The first was the aluminum engine, which replaced
the biggest chunk of iron in the automobile. This
change created a double threat. If aluminum engines
were widely adopted, not only would the industry's
consumption of iron be sharply reduced, but much
of the foundry equipment used by the car factories
themselves would become obsolete.
The second big scare for the steel industry was the
introduction of an experimental aluminum bumper,
which was tested extensively by a number of auto-
mobile companies. At least two makers seriously con-
sidered it as a standard production item. Steel execu-
tives, threatened with the loss of an estimated $40,-
000,000 market, decided the time for action had come.
The first direct action was the offer to at least one
for Car Makers' Favor
By Walter O. Koehler
Engineering Editor of MOTOR
car factory to supply a stronger, lighter steel for
bumpers at the same price they were paying for con-
ventional stock. As a result, the manufacturer de-
cided not to use aluminum bumpers.
Next, officials of Great Lakes Steel Corp., the
country's largest producer of steel for bumpers, held
a press conference. Before an audience of magazine,
newspaper, wire service and TV reporters, they fired
shotgun blasts at steel and aluminum bumpers to
simulate the action of gravel being thrown up by
other vehicles. While the aluminum bumper was
dented, the surface of the steel bumf)er showed only
slight pock marks.
Both types were then mounted on the front ends
of small plant-trucks. When the two trucks pushed
against each other, the aluminum bumper collapsed.
Finally, both bumpers were dipped in a hot cleaning
solution, said to be of the same tyf)e used by car
washing establishments. Both the surface finish and
the base metal of the aluminum bumper were dam-
aged, while the steel bumper showed no ill effects.
At the same press conference, Great Lakes Steel an-
nounced a hard-hitting advertising campaign to pub-
licize the advantages of steel for bumpers.
Aluminum suppliers, of course, are not about to
cease their efforts to break into this lucrative market.
A spokesman for Reynolds Metals Co. claims that
the extruded aluminum bumper, a different type
Steel's cormsinn resistance is superior to alumi-
num, reads message accompanying this publicity
picture. In tests bumpers are dipped in what is
said to be typical car-wash cleaning solution
from the one used in the Great Lakes demonstration,
is 50 per cent lighter, yet stronger than steel, because
metal thickness can be varied. Heavier sections are
located where maximum strength is needed to resist
impacts and jacking stresses.
To the charge that aluminum bumpers lack the
durability of steel, proponents of the light metal reply
that intercity buses have been using them for nearly
15 years. While aluminum companies acknowledge
a setback in their drive for a portion of the bumper
market, they predict that one car maker will swing
over in 1963.
By contrast, the aluminum engine has already
gained a foothold. Corvair, Buick Special, Oldsmo-
bile F-85, Pontiac Tempest, Rambler, Dodge and
Plymouth now offer aluminum powerplants as stand-
ard or optional equipment. Production of the die-
cast cylinder blocks used by Rambler and the two
Chrysler Corp. divisions will reportedly be expanded
to provide wider availability [continued on page 140
In another picture sent out by steel
firm, steel bumper (right) has collided
with one of aluminum (left). Steel
bumper, naturally, won the contest
v*>
i
Like a student who bones up before a big examination, new car
salesman must map out next day*s activity the night before
Salesmen Must Be Prepared
They can get ready to answer opportunity's
knock, this dealer declares, by arming them-
selves with more knowledge of cars and buyers
By Harlan A. Klepfer,
KUpfer Brothers, Inc, Buffalo, N. Y.
xjefore a lawyer will enter a courtroom he'll re-
search and prepare his case. A student seeking a pass-
ing grade will study well in advance of the big exami-
nation. In fact, in all areas of successful human en-
deavor, preparation precedes action.
The new car salesmen, no matter how many years
he has been in the business, is no exception. He, too,
must prepare today for tomorrow's selling.
First, he must know what tomorrow's assignment is
before he can prepare for it. The best way to do this
is to make a written plan or schedule of the next
day's work. This will be his assignment to study and
prepare for.
When should this plan be made? The best time is
just before the salesman leaves for home at night.
All notes, messages and correspondence that have
been received during that day should be consolidated.
The schedules of the previous day or two are then
checked for any unfinished deals and these are added
to the list.
The following day can be divided into suitable
work periods. After marking off hours to be spent on
the sales floor, the salesman should arrange his work
sheet in the order that will be convenient for him-
self and his customers.
He must plan the route he is going to cover for out-
44
MOTOR. August 1961
side calls, figuring enough time for necessary paper
work, such as sending out mailing pieces, birthday
cards, letters and personal "thank you" notes to cus-
tomers who have taken delivery of cars the day before.
Part of the salesman's preparation for selling is to
go through his personal index file of owners and
prospects that have been carried forward to be con-
tacted "next month." Tomorrow might be the right
time for such con tact I
Most important of all, the salesman must mark
down on his work sheet appointments for demonstra-
tions and deliveries.
Schedule Can Be Flexible
Now, it isn't necessary for a man to stick rigidly to
this daily work plan if something important unex-
pectedly crops up. The principal purpose of schedul-
ing tomorrow's work is to help a man arrange his
time in a profitable and useful manner.
After having planned his next day's work, a sales-
man will automatically think about it on his way
home. And as he thinks about it, ideas will come to
him that will help the next day.
It is like knowing you have to make a speech at the
end of the week. You start on Monday to think about
what you are going to say and by the time Friday
rolls around you have thought of many things dur-
ing the week that you can use in your speech. If, on
the other hand, you learn that you have to make a
speech five minutes before you are to step on the
stage, you can never go before the audience as well
stock, but is in the shop being made ready for dispfay,
don't tell the prospect to come right down with his
wife. Tell him you know of just such a car that is
coming in a day or two and that it is well worth wait-
ing for. Then call back and invite him, his wife and
family down to see it when you know it will be ready
to show.
I suggest this because virtually all women and most
men cannot get enthused over a dirty car that has the
hood up, parts missing and perhaps two wheels off.
They just can't visualize how nice it will look when
the work is finished.
Once the date is made to show the car, the salesman
can start preparing for the sale. He should put a "red
tag" on the car and mark the inventory card so the
car doesn't get away from him. Moreover, he must
follow the car's progress through the shop so it will
be ready on time and that he will have a chance to
drive it himself to be sure that everything is right for
the demonstration. As we all know, nothing ruins a
sale faster than an unsatisfactory demonstration.
Part of the salesmen's preparation should be de-
voted to making sure he will be able to find a set of
dealer plates, that the battery is charged and there is
plenty of gas in the car. He should start the engine
and see if the lifters run quietly, and check the car
over so the light switch or door handle won't pull off
in the customer's hand. It just takes a few "goofs"
like these to throw a salesman off stride and to make
him lose confidence and enthusiasm. Pretty soon he
finds himself apologizing for instead of selling the car.
Another part of a sales- [continued on page 160
to Sell
prepared, or as confident, as you would be with a
well thought-out presentation. Hence, the more
thought given to tomorrow's selling, the easier it will
be to assume the leadership in the presentation and
in closing the sale.
In preparing for an appointment with a prospect,
ir pays to arrange a time when both the prospect and
his wife, or all the parties interested, can come in to-
gether. This, of course, will eliminate the "road
block" in the sale when he says, "Thank you, I'll be
back later. I can't sign anything unless 1 talk to my
wife first."
When the time for the appointment is set, it is
most important to have the car they want to see ready
for viewing. For example, when you receive a call
about a certain type car which you know you have in
Lack of advance planning invites grief,
this happens when salesman tries to in-
terest prospect in a car not made ready
MOTOR, August 1961
Vb
CLEANS UP ON AIR
A minimum of effort, coupled with a convincing
merchandising tactic, helps this station owner
sell as many as 50 to 60 new units every month
Xt is doubtful whether any motorist ever gives a sec-
ond thought to his air cleaner. It's there, under the
hood and right under his nose, but that is the extent
of it, as far as the customer is concerned.
By ignoring this vital accessory, the customer is in
eflEect relying upon his automotive service shop to
care for it and remind him when replacement time is
due. The shop that ignores air cleaners is leaving the
door wide open for another to walk in and make
the sale.
This state of affairs is fully known to and appreci-
ated by Fred Burch, operator of a service station in
Lawton, Okla. He and his employes consistently take
the sales offensive and, by doing so, rack up as many
as 50 to 60 new air filter sales every month of the year.
A heavy percentage of these sales— about four out
of five— can be traced to the car wash attendant and
the mechanic who does lubrication. Every time a car
comes into the shop for a wash or lube job, the air
filter is removed from the car and given to Burch to
check. He carries the ball from there.
Here, Fred Burch has placed customer's old
filter and a new one on testing device. When
light is turned on, customer sees the contrast
Of course, when a customer complains of carbu-
retor trouble, the first thing Burch does is to check
the air filter and he'll do so even if the customer says,
**I think it was only recently replaced or checked."
Their memory, he has found, is not too reliable when
it comes to air filters.
If Burch suspects there is a need for replacement,
he has a simple but highly convincing selling uctic
He invites the customer into his office and places the
old filter on a special air cleaner testing device and
turns on the light switch. Then he removes the old
one and places a new unit on the machine.
Makes Comparative Test
This comparative test is good in itself but Burdi
goes one step further. He makes a "layer cake" by
placing the old filter on the bottom and the new unit
on top of it. The old unit, nearest the light source
when the light is turned on, becomes a dark layer
while the new filter is a bright layer. The evidence
is incontestable and with a little
selling effort Burch convinces the
customer it's time to buy a new
air filter.
"The chances are," Burch
says, "that when a new air filter
isn't included in a tune-up, the
customer is going to come
bouncing back claiming his gas
mileage is still down.
"We explain to our customers
that an increase in gas mileage
pays for the new air filter in the
course of time. Inasmuch as the
customer will buy a new suit,
when he is told why, it's a mis-
take to overlook the sales op-
portunity. And, after all, it i*
one of the easiest TBA installs*
tions you can find and profit-
able, too."
A former mechanic at a local
Ford dealership for 11 consecu-
tive years before taking over the
station, Burch came to the co^'
elusion early in the game that ^^
he were to realize his TBA p^
tential, a mechanic would ha^^
to guide the sales of these hig*^'
jjrofit products.
46
MOTOR, August I96l
CLEANERS
"Without mechanics," Burch quickly points out,
"our TBA sales volume would drop off at least 70
per cent."
He added that more and more motorists are rely-
ing on mechanics— in whom they have confidence—
to advise them of their tire, battery and accessory
needs.
"Alert island attendants can push certain TBA
items," admits Burch. "But it's just as easy for them
to scare customers away with their over-selling tac-
tics."
Burch averages about 15 and 20 tune-ups a month
and just about every tune-up includes a new air filter.
His oil sales average about 25 cases a week. And a new
oil filter is sold along with 75 per cent of the oil
changes.
Gallonage at this eight-pump station averages
30,000 a month. Traffic is good and Burch and his
men constantly strive to build a steady TBA sales
volume. Their efforts have paid off where it counts—
at the cash register.
-^m
First step in selling process at Burch's, Law-
ton, Okla., is to remove air filter from car.
It is then given to owner Fred Burch to check
Capital
Close-Ups
By Bert Mills
Washington Editor of MOTOR
Expense Account Law Drafted
President Kennedy's program to crack down on ex-
pense account abuses by business men is in the process
of being watered down by Congress but an eventual
law tightening present restrictions is probable. Pas-
sage may not come until 1962, unless the current
Congressional session is prolonged well past Labor
Day. A tentative draft of a revised bill has been re-
vealed by the House Ways and Means Committee so
that reactions of business men can be obtained before
final passage. The automotive field has a special in-
terest because many of the **horrid examples" cited
by the administration involved car dealers who had
succeeded in writing off the costs of operating yachts.
As the proposal stands now, there won't be a law
banning yacht expenses but the amateur yachtsman
^ill bear the burden of proof to show a direct and
conaete business purpose. No longer will "creation
of good will" be accepted as sufficient reason for de-
ductibility of any entertainment expense. Exact rec-
ords, complete with names, dates, and places, will
have to be kept to justify all entertainment and travel
expense. Business gifts would be limited to $25 a year
per individual. The cost of a business lunch would
remain deductible, if reasonable and provable, but
not if in a cabaret.
Dues and fees paid to "any social, athletic or sport-
ing club or organization" would be a non-deductible
personal expense under the new plan. Kennedy's
proposed $30-a-day limit on travel expenses has been
scrapped, along with a $4-to-$7 ceiling on food or
drink tabs. Instead of the dollar limits, taxpayers
would be called upon to substantiate all such claims
in full detail as to time, place, and purpose. The
Treasury would be required to draft new and tighter
regulations to define what is "reasonable" as to
travel expenses. [continued on page 162
^OTOR. Aueust 1%1
1 Side impact on this 1960 Rambler American O After removal of quarter panel, a pull and ham-
damaged door, quarter and wheelhouse panels ^ mer are used to straighten wheelhouse panel
Correct Jacking Speeds Up
Unitized Body Work
Equipment and procedures shown here
save straightening time on compact car
y Sheet-metal screws are installed to align and O Rear of fender is first secured with clamps and
pull the f endor into position prior to welding sheet-metal screws and then welded into place
^^
^QIH^H^^^^^^^^v^H^H
■
fe.^1
1
^^^^^^^1
i*
^^^^^ s
^^^H
q Hole cut in inner panel lets jack bear against A As hydraulic jack exerts outward force, ham-
block to aid straightening of wheelhouse panel mer and dolly are used to level package shelf
C Jack is used to maintain alignment of body pil- A Hole cut in base of pillar admits pick so the
lar while welds to inner panel are reinforced crease in rocker panel can be straightened
Q Before parts are installed, new door is painted 1 Q With metal work completed, taillight parts
Here, holes are drilled to secure the channel are installed as final assembly operation begins
Offer Quality Front-End
A shop that can make good on its promise to cure
causes of poor handling and excessive tire wear
will face no customer shortage this time of year
If a dial indicator is not available, lateral or
radial runout can be checked with a pointer
With a summer of long, hard, high-speed driving
behind him, the average car owner is ripe for some
quality work on the front end and steering. Some-
times the owner is fully aware of the need and will
come in and ask to have the work done. Other times,
he has grown accustomed in the gradual change in
the way his car handles and is not bothered by it.
A shop can do the motorist— and itself— a favor
by pointing out the need if the car owner does not al-
ready realize it and then doing the thorough kind of
job that spells dependable handling under the tough-
er driving conditions ahead.
Customer complaints take many shapes. The shop
destined to make the most of the op|x>rtunity is the
one that can come up with the right answer.
Shimmy is a leading complaint but by no means the
only one. There are wheel tramp and tire thump
and excessive or unusual tire wear, hard steering,
excessive play in the steering linkage and, finally bad
shocks. All can be caused by hard usage and neglect
or both.
Of these faults, shimmy is probably most difficult to
tie down to a specific cause, since it may in many
cases be due to a combination of factors rather than
to one direct cause. While dynamically out-of-balance
In finger check, if there is movement between
hub and washer, bearings may be loose or worn
Positioning nut lock on Chrysler Corp. bearing
adjustment nut. End play must be to .003 in.
50
MOTOR, August 1961
Service
wheels and tires are the most common contributing
factor to high-speed shimmy in the 35 to 60 mph
range, an unbalanced wheel alone may not be the
sole cause. A combination of worn steering linkage
points, loose or worn wheel bearings or loose steer-
ing gear adjustments will make an out-of-balance
shimmy even more pronounced. Thus, when a set of
wheels is balanced, the parts should be checked be-
fore releasing the car to the owner, particularly if
the balance job was sold on the argument it would
cure a high-speed shimmy.
A high-speed tramp, or wheel hop, is usually
caused by statically unbalanced wheels in conjunc-
tion with weak shock absorbers or coil springs, or
loose shock or control-arm mountings. In severe
cases, this is indicated by cupping or depressions at
one or more points around the tire tread. Moreover,
the use of oversize tires has been found to cause
tramp in some cases because of the effect of the larger
tires* added weight on shock absorbers calibrated for
use with smaller tires.
Before any balancing job is performed, either on or
A 1961 Buick idler arm bracket is positioned.
Lower bolt must be 3 in. from top of idler arm
off the car, the inside of the wheel disk should be
wiped clean of mud or grease accumulation with a
wire brush. On cars equipped with brake drums
having radial cooling fins, [continued on page 164
As Eng^eers See It
Good Design Curbs Corrosion
Good design is the best way to keep corrosion
from getting a start in a modern truck, according to
C. O. Durbin, assistant managing engineer. Electro
Chemistry and Corrosion Dept., Chrysler Corp. The
same principles of corrosion prevention can also be
applied to passenger cars. Durbin described several
current problems and their solutions at the SAE Na-
tional Transportation Meeting.
During the last several years, the most serious cor-
rosion problem encountered in trucks involved elec-
trical components. Wires and connectors for tail- and
direction-signal lamps were mounted on the top of
the lower frame rail flanges. Wheel splash soon coat-
ed the connectors with dirt and de-icing salts. When
moisture and salt leaked into the connectors, current
was conducted into the frame.
In the case of a battery with a negative ground,
terminals are severely corroded. With a positive
ground, corrosion occurs at the frame. Because of
the large area of the frame, the rate of corrosion is
slow. However, current leakage can cause discharged
batteries.
Three solutions were considered. A coating of in-
sulated paint on the frame was ruled out because of
high cost. Sealed connectors were not believed to be
100 per cent effective. Wires and connectors were fi-
nally located on the lower side of the frame rail's top
flange.
To prevent corrosion of the body, the designer
should avoid ledges or horizontal flanges below floor
level, Durbin said. When flanges are required, they
should face away from the nearest wheel. Box sec-
tions and enclosed channels below the floor accumu-
late dirt and moisture. It is hard to apply protective
coatings in these areas, and they are virtually impos-
sible to inspect. When lapped joints are used in the
underbody, the opening of the joint should not be lo-
cated where it will pick up wheel splash.
MOTOR, August 1961
Laying the parts bills on Adelaide's desk, Dan said, "If Cap
can win an argument like that, maybe I better not start one"
Get Service Costs Down
One way to keep from losing a dol-
lar-conscious customer, says Cap
Moran, is to consider rebuilt parts
ijTrasping a handful of bills for factory parts, Adel-
aide Hunt, secretary-bookkeeper of Moran Motors,
Inc., glided out into the shop and went straight to the
glassed-in cage of Dan Jenkins, the service manager.
"That wasn't the quitting whistle I heard?" she
asked.
"No ma'am," said Dan, with a backward toss of his
head in the direction of the shop mechanics, "that
was the boys givin' you a vote of confidence."
"The things you don't read in the natural history
books!" said Adelaide. "Not a word about wolves be-
ing able to whistle."
"If it annoys you," said Dan, "I'll make 'em write 1
must not whistle' 50 times after we go off tonight."
"You'll do nothing of the kind. With that kind of
encouragement, I don't have to worry so much about
what I see in the mirror." She laid the bills on Dan's
desk. "Would you mind checking these? I have to
write a check today."
"I'll try. But this 's been a rugged day."
"Mr. Butterworth bothering you?"
Dan scratched his red crew cut. "No, not Lou,"
said Dan. "He don't bother me no more. He beats his
gums a lot and makes cracks that kind of get under
your skin sometimes, but I'm used to him."
"Anybody else giving you a bad time? If there is,
all you have to do is tell me and I'll give them a work-
ing over."
"I know you would, but I'm not sore at anybody
here. We're a pretty good family— a lot better than
some families I can think of. You ought to hear me
and that brother-in-law of mine goin' at it some-
times."
"Then exactly what is your trouble?" asked Adel-
aide.
"Customers."
"We can't get along without them."
"No," said Dan, "but we could sure get along with-
out all their griping about prices. It's gettin' worse,
too. They don't think nothing of goin' in hock for
three years for a car they can't begin to afford, but ask
'em a fair price for fixin' it and they're ready to scalp
you."
"You mean they don't come down with an attack
of thrift," said Adelaide, "until after they've bought a
new car."
"That's what I mean. If I was runnin' this country
—which I'm glad to say I ain't— I'd make it a crime for
anybody to buy anything they couldn't afford to have
fixed." Dan shoved the bills into a drawer.
"Now don't forget those bills," Adelaide admon-
ished him.
"I won't," said Dan. "I'll [continued on pace 177
52
MOTOR. August 1961
OA Shakes Up Officers
Millikin new president as ^escalator" is
discarded • • • Member services asked
>lution adopted at the sixth annual conven-
ich ended last month at St. Paul, brings the
consequent action, members of the Inde-
Garage Owners of America can look forward
ing more tangible help from the national
an in the past. Since the inception of the as-
in 1955, emphasis has been placed upon
g members.
ature of the member services to be developed
e suggested program was left to the board of
le first time at an IGOA convention, the
K>ke out on a design problem when it ap-
1 resolution calling upon automobile fac-
abandon the use of tempered glass. The case
lated glass was summed up in a later address
h J. Schmidt, president of the National Auto
Glass Dealers Assn.
)n of officers created more of a stir than nor-
len the nominating committee proposed not
two candidates for each of four offices. The
►r" on which officers advanced for the last
►f years was abandoned after George Milli-
ingstown, Ohio, moved up from first vice
t to president for 1961-62.
(Josh) Wilder, Nashville, the second vice
t, was thrown into competition with Art
lar Rapids, la., for first vice president. Fox,
president of the now defunct National Au-
! Maintenance Assn. and had served as secre-
PRESIDENT
George Millikin,
Youngstown, Ohio
tary-treasurer of IGOA for one year, won the contest
for the first vice presidency.
George A. Millinger, St. Louis, the third vice pres-
ident, was opposed by William McNaughton, St.
Paul, for the second vice presidency, but the latter
helped defeat himself when he failed to cast Minne-
sota's votes for himself.
John Breneman, Willow St., Pa., a long-time board
member, was elected third vice president over W. R.
Thompson, Miami.
Bryan Davis, Raleigh, N. C., was elected to the
place vacated by Fox as secretary-treasurer.
Asheville, N. C., was selected as the scene of next
year's convention. Jackson, [continued on page 153
FIRST
VICE PRESIDENTS.
SECOND
THIRD
SECRETARY-
TREASURER
^rt Fox
r Rapids, la.
George Millinger
St. Louis
John Breneman
Willow St., Pa.
Bryan Davis
Raleigh, N. C.
R, August 1961
^"^
Oil Plus Coolant Equals
These helpful hints tell how to trace a
cooling system leak and how to clean up
the mess to prevent a recurrence of damage
Cooling system is pressurized to find internal
coolant leaks. This is done after crankcase has
been drained, rocker covers and plugs removed
XLxperienced servicemen do not have to be told the
importance of detecting— and correcting— leaks of wa-
ter or antifreeze into the engine lubrication system.
With so many car owners driving the year round with
antifreeze in their radiators, damage may occur in
summer as well as winter.
Cooling system leaks, resulting in rapid contami-
nation of the lubricant, cause sludge, sticking hydrau-
lic valve lifters and corrosion of engine parts.
In extreme cases, sludge may block oil passages.
Gummy deposits formed by the oxidation of ethylene
glycol can cause engine seizure. An automatic trans-
mission may be badly damaged by coolant entering
the fluid through a leaking oil cooler.
Most repairmen are familiar with the telltale signs
of internal coolant leakage. Although there is no vis-
ible discharge, the radiator needs water frequently.
54
Fumes from the crankcase ventilating system become
more noticeable. The oil on the dipstick frequently
has a frothy, yellowish appearance. Black, gritty de
posits appear on the lower part of the stick, while the
upper portion may show signs of rust.
Once you have determined that coolant is getting
into the oil, the next step is to discover where it is
coming from. First drain the crankcase and leave the
drain plug out. Remove all spark plugs. Take off the
rocker-arm covers of an overhead valve engine or the
valve chamber cover of an L-head powerplant. Re
move the intake manifold and valve lifter chamber
cover of a V-8, if you can do so without disturbing
any cooling system connections.
Add water to the radiator until it reaches the proj>
er level in the top tank. Install a cooling-system
pressure tester in the radiator filler neck. Pressurize
the system to the maximum rating of the radiator
cap.
After the system has been pressurized for 30 min-
utes or more, examine the tops of the cylinder heads
and the inside of the valve-lifter chamber to see if
any coolant is escaping. Look for water or antifreeze
solution dripping from the crankcase drain. Turn the
engine over several times with the starter while
watching for water shooting from the spark-plug
ports.
The latter condition is the easiest to spot and cor-
After cylinder deposits have been loosened, so
vent is applied to valve stems. Engine is then <
run with mixture of solvent and oil in crankcase
MOTOR, August 1961
Trouble
Tea. A faulty head gasket is the most likely cause but
don't overlook the possibility of a cracked head. If
coolant drips from the crankcase, pull the oil pan to
find the leak. The techniques of repairing cracked
blocks and heads have been substantially improved
in the past few years, so check on the availability of
such service in your area before discarding the dam-
aged pwirt.
Once you have found and corrected the leak, it is
important to determine whether the oil contamina-
tion is due to water or antifreeze. Certain solvents are
specifically recommended for the removal of glycol-
based deposits.
Test for Glycol
Some oil company field engineers have been sup-
plied with kits enabling them to make chemical tests
for the presence of glycol in a sample of engine oil.
With some types of oil, correct interpretation of the
chemical reaction requires considerable experience.
Temperature of the solutions must be kept within the
recommended range. The chemicals deteriorate with
age, so it is necessary to replace them at intervals in-
dicated by dates on the bottles. For these reasons,
use of chemical detection kits has been confined to
trained personnel.
If glycol gets into the lubrication system, some of
its constituents oxidize at high temperature, forming
black, gummy deposits. In severe cases, these sticky
substances cause seizure of heavily loaded parts oper-
ating with close clearances. Piston pins which are
pressed into the rod may seize in the pistons, an oil
pump shaft may stick or a camshaft freeze.
Seizures due to glycol contamination usually occur
After wetting finger with water, rub it against
deposit on rocker arms or push rods. If coating
loosens and dissolves, contamination is glycol
Disconnecting transmission oil cooler lines. If
oil and water run out of connection when ra-
diator is pressurized, cooler must be replaced
at low temperatures. The engine may run normally
as long as it is hot but, as soon as it has cooled down,
the starter is unable to turn it over. It can sometimes
be started by circulating hot water through the cool-
ing system.
If the sticky deposits on rocker arms, push rods or
the top deck of the cylinder head are easily loosened
by water but are not affected by kerosene, they con-
tain glycol.
The most effective method of removing glycol-
based deposits is to tear down the engine completely
and wash all affected parts in hot water and soap or
detergent. Be sure the cause of leakage has been
corrected before reassembling the engine.
Cleans Lube System
In many cases, contaminants can be removed with-
out taking the engine apart by cleaning the lubri-
cation system with a prepared solution containing
suitable solvent.
If the engine will run, bring it up to normal oper-
ating temperature, then immediately drain the crank-
case. Remove the oil-filter cartridge, clean out the
case and install a new filter. Fill the crankcase to the
proper level with a mixture of solvent and SAE 10
engine oil.
With the car outdoors, run the engine at a fast idle
for 30 minutes to an hour. Check the rocker arms to
be sure they are receiving proper lubrication. Stop
the engine and drain the solution from the crankcase.
Remove the filter cartridge and swab out the case.
Reinstall the same cartridge [continued on page 150
MOTOR, August 1961
^^
"Well, at least, George, we'll
be in the Evening News!"
CRASH PROGRAMS »,
Graham Hunter
"Darn it! That's the SECOND one that got away!"
'*WHAT NEXT! The Country Club
wants an engine fixed on a motorized
golf cart — and will we please bring
along a couple dozen more golf balls!"
'Mind if we browse?"
"Joe's a stickler for the correct sales
atmosphere. He sells sport cars!"
56
MOTOR, August 1961
SPOT A SALE
IN ONE SECOND
In less time than it takes to read this,
any repairshop can uncover prime pros-
pects for new stoplight switches and bulbs
It is a rule of thumb in the automotive service
business that if you can spot a need for repairs
or parts, the battle is half won. But what frus-
trates most repairshop operators is the knowl-
edge that cars roll in and out of their shops
each day and countless car needs— and profits-
escape their employes.
No shop can be too busy to uncover a sales
opportunity, particularly in those instances
where only a few seconds are required to dig
for the need.
A case in point is this simple but effective
sales tactic used by an Illinois repairman.
When customers pull up to one of his gas
pumps he asks them to step on their brake
pedal. Lo and behold, he reports, some four
out of ten stoplights don't work!
The result? A steady and profitable volume
in sales of bulbs and stoplight switches. The
nice thing about it all, this is a purchase motor-
ists won't put off. What's more, customers ap-
preciate the repairman's alertness in bringing
the need to their attention.
MOTOR, August 1961
v\
CURES FOR STUBBORN
These hints will help you trace the source
of trouble and then apply the right remedy
Oil return hole is cleared of sludge with rod
to prevent oil flooding at valve-cover gasket
Plat washer under bolt load spreader on Lincoln
valve cover gives a better seal at cover gasket
JNothing frightens the conscientious automobile
owner as much as an oil leak. If his oil pressure falls,
if oil consumption shoots up, if he happens to notice
fresh oil on the garage floor, he hightails it to his
favorite repairshop. The lucky repairman— or un-
lucky, depending on how you look at it — ^had better
be prepared to find the leak and fix it without any ifs
or buts or false starts.
That is not the easiest assignment in the world.
Plugging the leak is simple enough, once it is found,
but its detection takes a little foreknowledge.
Just because you find oil under the rear area of the
engine, you cannot jump to the conclusion that the
leak is in the rear main bearings or rear pan gasket.
Oil escaping from the fuel pump mounting, front or
side pan gasket or other points up irofit can be swept
back along the crankcase by the air stream. The air
can carry the oil to rear of the engine, from which it
will drip when the car is standing.
Must Determine Source
On cars equipped with automatic transmission, en-
gine leaks around the rear main bearing and cam-
shaft core plug areas present an added problem. It is
necessary to determine if the oil is leaking from the
engine or from a transmission front seal or con-
verter.
A simple, timesaving method of pinpointing the
exact leak location is to add to the crankcase ap-
proximately two teaspoonfuls of powdered aniline red
dye mixed with i/^ pt. of engine oil. After dirt and oil
58
accumulations have been removed, engine and trans-
mission areas can be inspected with the car on a
hoist and the engine running. If the fresh seepage
bears the dye coloring, engine oil is leaking. Uncx)l-
ored oil indicates the transmission is at fault.
In the event oil leakage does not appear during
the inspection on the hoist, park the car for a time
over clean paper or cardboard. Check later for dear
or colored stains on the paper. The oil-soluble ani-
line dye is particularly helpful in cases where an en-
gine is leaking at two or more points, or where an
oil-washed area under two adjacent gaskets, such as
the front pan gasket and front engine plate gasket
on Chevrolet 6 cyl. engines, makes diagnosis more
difficult. The dye need not be drained from the
crankcase in the event leakage is not from the en-
gine.
An alternate means of locating leaks is by the
"black light" method, in which a portable ultravi-
olet lamp is used. A fluorescent compound is added
to the engine oil, providing a luminous pattern at
the seepage point under the light.
Where a number of leaks are found at various
gaskets and seals of an engine, the cause may be due
to a build-up of pressure inside the crankcase. This
results from clogged or pinched crankcase breather
exhaust, other restrictions in the crankcase vent sys-
tem or excessive amounts of air entering the system.
On 1961 Mercury 390 cu. in. engines with standard
road-draft vent systems, use of an oil filler cap d^
signed for positive crankcase ventilation systems will
allow entry of too much air, causing pressure build-
MOTOR, August 1961
OIL LEAKS
By Thomas V. Glover
Seruicc Editor of MOTOR
Hammer or round tool may be used to roll wick
seal into groove of Pontiac main-bearing cap
Slinger is installed on a Rambler 6 engine to
eliminate oil leakage at the timing case seal
up and possible leaks. The correct cap for the road-
draft installation has one small round hole on each
side of the spring clip inside the cap. On the other
hand, the positive ventilation cap has two larger
rectangular openings, formed by two tangs bent up-
ward. This cap can be modified for use with a road-
draft system by bending one tang completely closed
over the opening and the other tang approximately
two-thirds closed.
Installs Oil Slinger
Oil leakage at the timing-cover oil seal on some
Rambler 6 cyl. engines may be corrected by installing
a concave oil slinger behind the seal, if the slinger is
found to be missing, in addition to replacing the seal.
The slinger is a lose fit on the crankshaft and is cen-
tered in position when the crankshaft damper is in-
stalled.
On the Corvair engine, because of its opposed-
cylinder design, there are additional points of pos-
sible leakage besides the front and rear crankshaft
seals, oil pan, valve and push-rod cover gaskets. Oil
seepage at the rear of the engine shrouds may be due
to leaks at the engine rear housing gasket, oil cooler
adapter seals or the gasket between the oil filter
adapter and the rear housing.
Each of the Corvair push-rod drain tubes, which
individually enclose the push rods, has an O ring
seal at the inner and outer end. Replacement of ei-
ther O ring on any of the tubes can be done with the
engine in the car by removing the lower side shroud
Push rod drain tube on a Corvair is inserted
through head. Then O-ring seal is installed
on either side and the muffler and exhaust pipe from
the right side. After the valve rocker cover has been
removed, the rocker arms, ball studs, push rod guides
and push rods are taken out, and the tubes slipped
out of their sockets.
When the inner O ring on a tube is being re-
placed, the tube should be inserted through the head
before the new seal is placed on its end to prevent
damaging the seal in the head. After the guides and
rocker studs have been in- [continued on page 134
MOTOR, August 1961
%%
upswing to Continue
X he economy, which had sprinted right in the April-
June period, has run into the traditional summer
snag. While the forward pace has not stopped en-
tirely, the momentum has dropped from a sprint to a
trot.
Government officials and economists are not con-
cerned with the current period but with what lies
ahead for the year. The concensus is, the economic
upswing will resume next month.
Steel demand, according to one industry leader, is
expected to be at least 20 per cent higher in the last
half than for the first six months of the year. Brass
mill officials entertain similar bullish attitudes.
Gross national product is expected to top the $520,-
000,000,000 mark by year's end. Personal income is
seen climbing to $425,000,000,000 at the start of the
new year. And construction spending for 1961, seers
say, will set an all-time high of $57,800,000,000, up
4 per cent from 1960.
The one disturbing element will be unemploy-
ment. Despite the brisk pace of industrial improve-
ment, the Labor Dept. foresees little drop in the
jobless total. It predicts that at least 6 per cent of the
nation's work force will be idle at the beginning of
1962. This compares with the current rate of 6.8 per
cent.
CONSTRUCTION. .In June, construction spending
was running at a seasonally adjusted rate of almost
$56,500,000,000, up 1 per cent from the May rate.
Commerce Dept. predicts that total construction
spending in 1961 will set a new high of $57,800,000,-
000. Private housing starts, which have lagged behind
How's Business?
MOTOR'S Monthly Summary
earlier forecasts, will probably top 1,275,000, up
S per cent from last year.
PRODUCTION. .Industrial output, which rose to 110
per cent of the 1957 average in June, is not likely to
show any increase this summer. If anything, the index
may dip slightly. However, business men and econo-
mists expect output to swing up beginning in Sep-
tember and continuing right through the year.
PERSONAL INCOME.. For the fourth consecutive
month, personal income of the nation's citizens in-
creased, hitting an annual rate of $416,700,000,000 in
June. With industrial output on the upswing, it
seems likely that the annual rate will come close to
$425,000,000,000 before the new year begins.
CARLOADINGS.. While weekly rail freight loadings
continue to run far behind last year's pace, intercity
truck tonnage has forged ahead of 1960*s levels. Rise
in truck tonnage began in June and carried over into
July. Despite a bad first half, railroad men predict
increased loadings in the last five months of the year
will bring freight loadings closer to 1960*s volume.
EMPLOYMENT.. Although the number of jobhold-
ers has increased to 68,706,000, a new high, the jobless
count jumped 802,000 to a total of 5,580,000 in mid-
June. Labor Dept. foresees little drop in unemploy-
ment in the next five months. It predicts that 6 per
cent of the work force will be idle at year's end, small
improvement from the current rate of 6.8 per cent.
PRICES. .The index of wholesale market prices has
been edging up, reaching 1 18.9 per cent of the 1947-
49 base last month. The rise has been paced by farm
products and processed foods. Immediate outlook is
for consumer prices to climb, too.
CREDIT. .Interest rates since the start of the year
have been relatively steady, but well below the highs
of 18 months ago. Consumer and business demands
for credit have not been heavy enough to spur a rise
in interest rates. In the home mortgage field, lack of
demand has resulted in a decline in rates.
RETAIL SALES.. Airs well with the nation's reuil
merchants, according to latest figures which show that
retail sales in June rose to nearly $18,300,000,000,
1 per cent above the May level. With rising employ-
ment, longer work weeks and increased personal in-
come, it is conceivable that 1961 retail sales will
establish an all-time high.
►
60
MOTOR, August 1961
TOUGH
Tin flash plate— protects
bearings from Dxiddtion and
rust
Lead-tin overplate— con-
forms to shaft during
bfeak in
Barrier plate— stabilizes
overplste
Copper altoy Itning— for
high load capacity
Steel back-gjves stroof
bearing support
put your equipment to work, loads on connecting
ankshaft bearings build up to 1,000, 2,000, 4,000
rounds per square inch. Engine bearings must be
)ugh to stand up under these two-ton pressures.
ogul developed and built the 5-layer, heavy-duty
it bearing for just this kind of service. It will
luous loads up to 4,800 psi . . . triple the load limit
it babbitts. Five separate layers giA'e you high
fatigue strength for high horsepower engines plus the g
"conformability" that's necessary for new bearings
adjust to the crankshaft during break-in.
The complete Federal-Mogul line also includes overpla
aluminum-alloy, straight copper-alloy and babbitt bearii
Each is designed for a particular type of engine and gi
maximum service in it. When you need replacenn
bearings, get Federal-Mogul . . . and you'll get the b
FEDERAL-MOGUL E*«»c BEARINGS
FEDERAL-MOGUL SERVICE
DIVISION OF FEDERAL- MOGUL- BOWER BEARINGS, INC. • DETROIT 13, MICHIGAN
t, August 1961
NOW . . . WHAT PRICE "BARGAIN" BRAKE LININGS?
When it's too late to make any
difference, it's a simple matter to
add up the real cost of false
"bargains" in brake linings. At
the time they are needed most,
the so-called "just as good, but
lower cost" linings just don't
have it. The insignificant amount
of money saved on these linings
is offset many times over by the
shocking damage to the vehicles
and by the injuries that drivers
and passengers suffer.
The worst part is that cheap
brake linings look much like new
car linings. The vast difference in
materials, engineering, and manu-
facture is apparent only to the
trained eye. Thus, the car owner,
in his efforts to save a little
money, is easily sold on sub-
stitute linings. The dealer who
sells this kind of lining is doing
his customer and his own reputa-
tion a disservice.
The best way to avert acci-
dents caused by cheap, low-
quality brake linings is to sell and
install only reputable brake lin-
ing brands like Bendix. Products
of intensive research and engi-
neering, they are carefully made
firom quality materials by expert
craftsmen. Bendix and other lead-
ing manufacturers who market
their products year-in and year-
out have too much at stake to
compromise their quality in any
way. We will be in business long
after the "bargain" brake lining
manufacturers have vanished.
When you are considering
the choice of brake linings,
it's well to remember this:
automobile and truck manu-
facturers go to great lengths
to protect their customers.
With their vast purchasing
power 9 as well as their con-
tinuing research and testing
programs, they make sure
that the brake linings they
install are the best. It's a
matter of record that Bendix®
brake linings are installed on
more new vehicles than any
other brand.
MOTOR, August 1961
"NEW CAR SAFETY"- BUILT-IN ADVANTAGE OF
BENBIX BRAKE LININGS
You can be confident you are providing the best in
quality when you sell and install Bendix brake
linings. In replacement applications, they provide
the same safety, eflSciency and customer satisfac-
tion that make Bendix original equipment linings
the overwhelming choice of vehicle manufacturers.
A few of the reasons:
LABORATORY AND FIELD-TESTING. Bendix lin-
ings are tested exhaustively, both in the research
laboratory and in the field— under every kind of
driving condition. Bendix engages in more practical
research than does any other brake manufacturer
in the world.
QUALITY OF MATERIALS. To match materials
with the highest of engineering specifications,
Bendix uses only the best of raw ingredients.
Bendix makes its own resins— one of the few
manufacturers to do so.
QUALITY-CONTROLLED MANUFACTURE. Every
step involved in the manufacture of Bendix brake
linings is supervised by careful quality control.
Modem, automated equipment includes automatic
drilling machines and conveyorized ovens. These
reduce production costs and cut the possibility of
hiunan error.
MODERN BRAKE UNING PLANT— An idea of the kind of
equipment used at Bendix Marahall-Eclipse can be gained
from this photo. Conveyorized ovens cure high-temperature-
resistant friction materials used in Bendix quality linings.
BE SURE TO SPECIFY BENDIX LININGS. EDF, the top quality
lining, or Bendix Friction King, the long-weariig economy
lining. Both are available in bonded shoes and drilled sets.
See your jobber, or write for name of nearest distributor.
See the new sound-color film "Security Clearance" at the Bendix
Brake Clinic in your area. Call your distributor for clinic dates.
Marshall-Eclipse Division
TROY, NEW YORK
MOTOR, August 1961
Factory Service Sla
Detroit experts keep you up-to-date on
latest repair changes and procedures
CHRYSLER
Cures Brake Shoe Drag
A new brake-shoe return spring,
part No. 2266881, is available for
use on 1959-61 Chrysler models
MC-1, PC-1, RC-1 and RC-2 with
11 in. diameter three platform
brakes. The new spring provides a
15 per cent greater spring load to
reduce the possibility of shoe drag.
The heavier springs may be used
on front or rear wheel brakes, or
on both front and rear. They must
be installed in pairs on the right
and left sides of the car. Shoe con-
tact areas on the platforms should
be lubricated with a thin film of
the proper lubricant.
PLYMOUTH VALIANT
Correct Fluid Level
A "no-drive" condition in a
TorqueFlite 6 transmission, gener-
ally occurring after making the first
stop when the car is cold, can be
caused by an incorrect fluid level
in the transmission. A low level
causes a cavitation at the pump
strainer, and a loss of front pump
prime.
The correct fluid level on a 1960
Plymouth or Valiant is to the
'Tuir* mark to Y^ in. above when
hot. On 1961 models, the fluid
should be at the "Add 1 Pint*' mark
when cold, or between this mark
and the "Full" mark when hot.
If the condition still exists with
the proper oil level, check push-
button cable adjustment. Next, if
necessary, remove the transmission
and disassemble the front pump.
The specified clearance for the
front pump rotors and the face
the housing is .001 to .0025 in. It
pump clearance is normal, inspect
the rear clutch and seals.
CORVAIR
Make Torque Tool
a
I
L
4-yin.
Shaded areas show where hook
is welded or brazed to shank
New belt on a Corvair engine
blower should be adjusted to a 70
lb. strand tension. A belt in use for
more than 1,000 miles should be
adjusted to 50 lb. strand tension.
Tension can be checked either
with a tension gauge or with an
easily made torque tool.
Shank of the tool is made from
steel bar approximately 14 in.
thick, ^ in. wide, and 5 in. long.
A square hole to take a torque
wrench is made by drilling a 54 or
1/^ in. hole and filing it square. The
hook part of the tool is 5 in. long
and is made from the slotted end of
a generator brace. With the tool
assembled, form the hook to fit the
top of the idler pulley bracket. The
reinforcing rib of the casting must
be in the slot in the hook, with the
shank toward the rear.
To adjust with the tool, loosen
the idler pulley to eliminate drag
between the pulley bracket and en-
gine mounting. Pull the torque
wrench toward the rear to apply
20 Ib.ft. for a new belt, or 15 Ib.ft.
for a used belt. Maintain the
torque and tighten the pulley. Do
not even momentarily exceed the
specified torque.
RAMBLER
Tests Booster Pump
The vacuum booster pump on
196061 10, 20 and 80 series cars
uses a metal piston with an "O"
ring seal. This type pump requires
a metered amount of oil for lubri-
cation. The presence of oil on both
sides of the piston and in the con-
necting hose is therefore normal
and does not necessarily indicate
that the pump is defective.
To test the booster pump, dis-
connect the manifold and wiper
lines at the pump. Connect a vac-
uum gauge to the wiper side of the
pump. Run the engine at 800 to
1,000 rpm. A vacuum reading of
14 to 19 in. is normal and indi-
cates that the piston ring and
valves in the pump are in good
condition.
A vacuum reading higher than
19 in. or lower than 14 in. indi-
cates a defective pump which could
cause excessive oil consumption or
poor wiper operation.
[continued on page 66
64
MOTOR, August 1961
mm
mm
KENDALL
KENDALL
iiracx
KENOAU
MHDAU'
IIE' t^S^'
KENDAU
THE
CASE
FOR QUALITY
Refined from the choicest
100% Pennsylvania Crude and
sold at the "regular oil" price,
Kendall Dual Action is the
motor oil that builds customer
good will and repeat business
for all your products and
services. It is certified to
exceed auto manufacturers'
test sequence for service MS.
Stocked by the case, it gives
greater inventory control, brand
identification and the added
protection of refinery-sealed
shipments.
Ask your Kendall distributor
about Dual Action — now avail-
able in 6 4qt. cases as well as
24 Iqt. cases.
KENDALL REFINING COMPANY, BRADFORD, PENNA.
Lubrication Specialists since 1881
MOTOR, August 1%1
%%
What Caused This?
The owner of the Mercury
complained of a severe slippage
in his automatic transmission
when in reverse. After prelim-
inary checks had been made, the
transmission was removed and
disassembled. The cracks shown
here in the reverse servo were
then discovered. Do you know
what caused this? You'll find the
answer on page 174.
Factory Service Slants
continued from page 64
DODGE
Quiets Oil Pump Noise
A noise from the oil-pump re-
lief valve on a 1959 or 1960 car
equipped with 361 or 383 cu. in.
engine can be eliminated by in-
stalling a new type relief valve
spring and damper assembly, part
No. 2202845. The noise can be
identified as a growling, grinding
or buzzing sound. It usually causes
a vibration which can be felt by
touching the oil pan.
FORD
Wheel Alignment Specs
Current front wheel alignment
specifications for 1961 Econoline
vans, buses and pickup models are:
Caster 3i4 deg., plus or minus ^4
deg. Camber s^ deg., plus or mi-
nus 14 deg. Toe-in %2 ^'^•» P^"^ ^^
minus %o in. Kingpin inclination
71/2 deg. "
OLDSMOBILE
Adjust Wheel Bearings
To adjust the roller-type bear-
ings on F-85 front wheels, torque
the adjusting nut 10 to 15 Ib.-ft.
while revolving the wheel. Then
back off one-sixth to one-fourth
turn and install the cotter pin. This
should remove preload on the bear-
ings since a slight amount of end
play is permissible with roller bear-
ings.
Be sure the threads on the spin-
dle and nut are clean and do not
bind. Chips or foreign material on
the threads will give an incorrect
torque reading and can result in
incorrectly adjusted bearings.
PONTIAC
Lubricates Starting Motor
If there is a chatter on disengage-
ment of the starting motor, or add-
ed friction during cranking, the
trouble can be due to dry com-
mutator shaft bearings. To elim-
inate a groan or chatter when the
starter disengages, lubricate the
armature shaft bearings at the com-
mutator end with a suitable lubri-
cant.
When the starting motor cranks
slowly and no electrical malfunc-
tion is evident, the trouble may be
due to high friction caused by dry
bearings. This can be corrected by
applying the recommended lubri-
cant to the commutator shaft bear-
ings.
STUDEBAKER
Checks Power Steering
An incorrectly adjusted control-
valve spool nut on a power steering
unit can be checked by looking for
the following symptoms: No notice-
able power assist in highway driv-
ing, manual assist required to re-
turn the wheels to a straight-ahead
position after cornering at slow
speeds, a noticeable break-through
in power assist when turning the
wheels with the car stopped. To ad-
just the control - valve spool nut,
tighten it until it bottoms on the
centering spring spacer. Then back
off one-sixth to one-quarter turn.
Loss of assist or recovery in one
direction, or wander, may be caused
by the dust shield on the pitman
arm ball stud catching on the sleeve
on the housing. The control valve
and housing-sleeve assembly should
move slightly over the pitman ann
ball stud in both directions, with-
out exposing the opening in the
sleeve assembly, when the wheels
are moved sharply. If there is inter-
ference replace the dust seal and
shield.
COMET
Services Ventilator
Adapter for positive type
crankcase ventilator must
be inserted only Yz in.
into cylinder block
The positive-type crankcase ven-
tilator must be serviced at 8,000
mile intervals. This requires the re-
moval and cleaning of the ventila-
tor parts, including the ventilation
outlet adapter which is secured to
the cylinder block by an interfer-
ence fit. Tap the adapter lightly
from side to side while exerting a
pull to remove it.
Before installing the adapter,
mark the pipe at a point I/2 in.
from the end to be inserted in the
cylinder block. Then start the
adapter into the block, properly po-
sitioned with respect to the venti-
lation tube and hose connections.
[continued on pace 68
66
MOTOR, August 1961
M
1
1951
1952'
1953 ^f.
1954 '
1955
1956
"^57
358
%959
I960-
1961
v>
^ ANY FORD AUTOMAT
TRANSMISSION CAN
COMPLETELY SERVICED [
MOTORCRAFT PARTS & KIT
Now a full line of Motorcraft factory-approved auto-
matic transmission repair Icits completely service the
10 million Ford-built automatic transmissions on the
road today, individual parts are available, too!
With Motorcraft Parts and Kits, you're assured of
better cataloging than ever before, plus certified con-
formity to original equipment specifications. And every
improvement is instantly incorporated. For example:
A longer-lived front oil pump seal recently superseded
an older type as a replacement part for all three
automatic transmissions ever built by Ford. Asi
the change-over was approved . . . Motorcraf
matic Transmission Repair Kits from 1951 to 11
eluded the new seal. Even if Ford should make fii
improvements in one week, they would immedia
included in Motorcraft Kits.
Quality design and engineering like this are ty|
all the parts in the fast-moving Motorcraft line.
QUALITY-BUILT TO
BETTER.... LONGER
MOTOR, August 1961
Factory Service Slants
continued from page 66
Tap it inward only to the 1/2 ^^•
mark. If the adapter is inserted too
far and contacts the wall on the
casting, it will be restricted and
the ventilator will not function
properly.
BUICK
Ends Horn Contact Squeak
If a squeak occurs from the horn
contact on a 1961 Buick, it can be
eliminated quickly without remov-
ing the steering wheel.
Take off the center emblem as-
sembly from the steering wheel.
On the Special Series with a stand-
ard steering wheel, remove the
horn button cap and switch assem-
bly. To apply the lubricant, wrap
electrical tape around a short
length of % in. diameter rod to
form a cup, or use a small camel
hair brush. Now apply a light lu-
bricant through one or both of the
threaded puller holes in the hub
of the steering wheel. Rotate the
wheel while holding the applicator
against the horn contact ring.
MERCURY, COMET
New Rear Pump Rotor
A new rear pump rotor for
1959-61 cars with two-speed auto-
matic transmission now enables a
service repair to be made without
replacing a complete pump as-
sembly. However, if the pump
body is scored, the pump assem-
bly should be replaced.
The new rotor, part No.
COAP-7A497-A, does not have
slipper spring pockets. Shorter
slipper springs, part No. COAP-
7A499-A, are .54 to .57 in. long
and must be installed with the
new rotor.
Measure the width of the new
rotor and the depth of the pump
body bore to make sure there is
the proper .001 to .003 in. clear-
ance between the rotor and body.
When reassembling the slipper
and slipper springs use only five
of each, leaving out No. 1 and
No. 4 positions.
VALIANT
Secures Door Handles
BODY.
i ■•••
>....
Deepen flat in top rear groove
for left doors and the bottom
front groove for right doors
Remote control handles on the
inside of doors on 1960-61 models
may loosen slightly. This is due to
the groove in the handle shaft not
being deep enough for proper en-
gagement of the clip which retains
the handle.
To eliminate the looseness, re-
move the handle and handle spac-
er. With a hacksaw, increase the
depth of the flat in the groove on
the shaft .040 to .050 in., or ap-
proximately %4 in. For handles
on doors on the left side of the car,
dee{>en the flat to the top and rear
of the shaft. On right side doors,
deepen the flat to the bottom and
front on the shaft.
Before reinstalling the handle,
ins{>ect the retaining clip in the
handle for damage and, if neces-
sary, replace it. Install the handle
so that the engaging side of the
clip snaps into the deeper groove.
Right door handles should point
up to approximately the 1 1 o'clock
position and left door handles to
1 o'clock.
CADILLAC
Oils Convertible Zipper
The zipper on the back curtain
on convertibles can be kept in good
operating condition by lubricating
it twice a year. To do this, unfasten
the zipper completely around the
opening and lower the back cur-
tain into the top compartment
well.
Then dampen a cloth with a
liquid detergent or fabric cleaner
and, with medium pressure, clean
the zipper on the curtain and val-
ance. Continue the cleaning until
the rag remains clean. Do not ap-
ply cleaner to the vinyl part of the
back curtain. Dried sealer, which
might interfere with zipper opera-
tion, can be scraped off with a
knife.
Now apply a light coating of a
silicone lubricant to the zipper
scoops. Operate the zipper several
times through its complete cycle
and then wipe off any excess lubri-
cant.
Raise the curtain and return
the slide fastener to the closed po-
sition.
BUICK
Aids Molding Installation
A new clip, part No. 1S50938,
simplifies the replacement of the
side moldings on the front fenders
of 1961 models. The new clip, of
the spring wire snap-in type, makes
it unnecessary to gain access to the
inside of the fender.
When this new clip is used, the
production T-bolt clips can be cut
off. This will eliminate the need for
removing or loosening the fender to
remove the nuts from the T-bolt
clips.
LINCOLN
Heat Lamp Caution
Care should be taken when using
banks of heat lamps since intense
heat directed against a windshield
can soften the thermoplastic inter-
layer in the glass. When this hap-
pens bubbles will form between
the two glass sections and in some
instances discoloration may also
occur.
To avoid this trouble, an insu-
lator should be placed over the en-
tire windshield to protect the glass
when heat lamps are used. A quilt-
ed fiberglass pad, approximately 1
in. thick, and with aluminum paint
or foil covering the outer surfaces,
will insulate the windshield satis-
factorily. This will prevent any
possible damage.
68
MOTOR, August 1961
4
I
■mf,}^
Scarboroiigli, Toronlu. Onl
$10 for Your Ideas
Hove yoy come ocrofi any tfm#iaving short cvfs or iolutions to
tough r^poir problems? If you have, and the idea h a good onti
MOTOR will pay you $10. If your idea needr on illustration, just tn*
close a rough ikefch in your letter. MOTOR'S artists will do o finishd
drawing.
When your idea oppliei to one portfeular cor make, be sure to gW«
the make and modef yeor of the car.
Naturally ideas which have already been used or offered elsewhert
connot be considered.
So grab a pencil and jot down your idea on your shop's letferhaod
or billhead. Then mail ft to "Fix It" EdHor, MOTOR, 250 W, 55tfi Sf^
N, Y, T9, N. Y.
eaders Tell How To
FIX IT
Saves Gas Cans
Gasoline cans loaned to custom-
ers present a problem because the
gas will only slowly gurgle out of
the can just when the customer is
in a hurry. A customer who bor-
rows one of these cans usually
punches a hole in the top of it for
a vent. This, however, ruins the
can because the gas will leak
around the top when the can is
refilled.
We now drill a hole through
the top of each can large enough
to install a discarded tubeless-tire
valve. Then we attach a wire to
the valve and pull it up through
the drilled hole. A dust cap in-
stalled on the stem makes the can
air tight. To pour, simply remove
the cap from the stem.
— JBROMB p. PATTBRSON
Pattertoa't Atlantic S«nric«
Btrwick, Pa.
Guide Bolt Removal
Guide bolts make it easier to
install cylinder heads but some-
times full-length bolts can't be re-
moved after the head has been
installed. This applies, for in-
stance, when installing a head on
a Chevrolet 6 cyl. engine.
In such cases, cut guide bolts
long enough to protrude about
1/^ in. above the top of the block
when they are installed. Slot the
tops of the bolts to take a screw-
driver. After the head has been
installed and a few head bolts
started, back the guide bolts out
of the threads in the block with
a screwdriver. Then lift the guide
bolts out of the holes in the head
with a magnet.
—RONALD p. WBINBRT
BiU't ShaH Samoa
Qlanyiaw, ID.
Speeds Transmission Work
We use a procedure which saves
considerable time on removing
automatic transmissions on 1957
and later Fords. These cars have
a single crossmember which is
bolted to the side rails with three
bolts on each side. The side rails
are hollow and moisture and cor-
rosion cause the two bottom bolts
to rust inside the frame member.
Before attempting to remove
these bolts, we drill a small hole
through the underside of the
frame directly below the bolts.
The ends of the bolts can then be
sprayed with }>enetrating oil.
Then the bolts can easily be re-
moved without risk of breaking
them or distorting the threads in
the frame. This greatly aids the
removal and installation of the
transmission.
— ROBBRT PLACK
Widawatar Moton
Laf ayattt, Ind.
Cleans Heat Passage
Hole is drilled aad tapped ^
in. from end of heat passage
When the heat passage through
the manifold to the carburetor
on a Chevrolet V-8 clogs, there's
an easy way to clean out the pas-
sage without removing the mani-
fold.
Take off the carburetor and
center-punch the top of the heat
passage at points ^ in. from the
edges of the inlet and oudet
branches of the passage. Now drill
2^4 in. holes and tap to take a
i/^ in. pipe plug.
To remove the carbon, apply
[OONTINUED ON PAGE 75
I
72
MOTOR, Auguft im
.Getting the Business.
PS.- GUESS WHO HAP TO BE
TOWEP IH TWO PAYS LATER I
Fix It
continued from page 72
the flame of an acetylene torch
until it starts burning. Then close
the acetylene valve, leaving the
oxygen flowing, until the passage
is clean. Install the pipe plugs
and carburetor to complete the
job.
—ADOLPH HUBLAR
New Albanv Motor Co.
New Albany, Ind.
Safe Pipe Removal
To remove a sheet-metal pipe
from a cylinder block, first slip
a bolt or a short length of iron
pipe inside the sheet-metal pipe.
The sheet-metal pipe can then
be gripped firmly with a visegrip
pliers without danger of collaps-
ing or bending the thin tubing.
Now tap against the visegrip
pliers with a hammer to remove
the pipe.
— BLI WOOD
Bli Wood Auto Repair Shop
Missoula, Mont.
Easier Powerglide Repair
The rear-pump drive pins on
Powerglides occasionally shear
and are wedged tight in the out«
put shaft. If the broken pin can-
not be removed, a ^repair can still
be made without removing and
disassembling the transmission.
To make the repair, drill a hole
through the bottom of the case
directly under the drive pin. Weld
a 1/^ in. drill to a 2 in. length of
drill rod. Now drill out the bro-
ken pin by inserting the drill ex-
tension through the hole in the
case.
After the repair has been com-
pleted, tap the hole in the case
for a 1/^ in. pipe thread and in-
stall a i/^ in. pipe plug.
—JOSEPH F. POSPISIL
Albachten Motors Inc.
Worthington, Minn.
Improves Oil Supply
We have had a number of Ford
292 cu. in. overhead-valve engines
which did not supply enough oil
to the rocker arms and shaft. This
occurs when the center camshaft
bearing becomes worn. As the
bearing wears, it forms an inden-
tation, or groove, in the center
camshaft journal which cuts the
oil supply to the rocker-arm shaft.
To remedy this condition, re-
move the camshaft and cut the
existing groove in the center cam-
shaft journal %g in. deeper. Blow
out the oil ports through the
block or force grease under pres-
sure through them to clean out
the ports. Then reassemble the
camshaft.
A new set of camshaft bearings
will also remedy the condition.
However, this requires removing
and tearing down the engine.
Deepening the groove in the jour-
nal is much less expensive and
gives an eflFective correction when
the wear is not excessive.
—JAMBS H. CBASB
Washington Motor Sales Co., Inc.
West Orange, N. J.
Quiets Camshaft Squeal
A squeal from the front area
of a 1961 Ford 352 cu. in. engine
can usually be traced to the thrust
button on the front of the cam-
shaft. I have removed the radi-
ator, water pump, fuel pump and
timing cover, replaced the thrust
button which bears against the
cover and lubricated it. However,
the squeal came back again in a
short time.
Now, when I remove a timing-
chain cover for this job, I drill a
hole in the top of the cover and
drive an oil cup into the hole. An
oil cup of the type used on gen-
erators is ideal for the purpose.
Then, if a squeal occurs, the
thrust button can easily be lub-
ricated with a long spout oil can.
—EARL HOFFMAN
Manbeck Ford Ca
Pine Grove, Pa.
Emergency Brake Cable
Jaws of pliers press back
spring from end of cable
A pair of special pliers for in-
stalling the ends of emergency
brake cables can easily be made
from scrap available around the
shop. The pliers push back the
spring on the cable to make it
easier to install cable on the arm.
The pliers are made from light,
flat stock 14 in. wide. Cut two
lengths to form the handles. Drill
holes and install a pivot. Cut two
[continued on PAGE 78
MOTOR, August 1961
'V^
Fix It
continued from page 75
2 in. lengths for jaws and slot one
end of each piece widi a hack-
saw. The slot should be wide
enough to slip over the cable.
Grind tapers on the slotted ends
of the jaws so they will slide into
place easily. Then weld the jaws
to the handles.
To install a cable, slip the jaws
between the spring and the cable
end. Then just squeeze the han-
dles to compress the spring, and
slip the cable into place on the
arm.
—RONALD CAMPBELL
Campbell's Repairing and Welding
Grove City, Pa.
Changes Push-Button Lamps
The lamp for illuminating the
push-button control for the auto-
matic transmission on late model
Ramblers is hard to replace. Fin-
gers won't do the job because the
lamp must be reached through a
slot in the dash after the push-
button control is reached.
A y^Q in. socket attached to a
straight handle and extension will
reach the lamp. Insert a 2i/^ in.
strip of cellophane tape in the
end of the socket. This tape makes
it possible to twist and withdraw
the lamp without dropping it.
_ —DICK GERHARD
Dick's Brake and Ignition
Rochester. N.Y.
Frees Stuck Choke
Occasionally a backfire on a
Ford or Mercury equipped with a
four-barrel carburetor will cause
the choke to stick.
To prevent this, drill two %2
in. holes in the front of the car-
buretor in a line approximately
Vi 6 in- below the point which the
choke butterfly contacts when it
closes. The two holes should be
about 2 in. apart. Now install
sheet-metal screws in the holes, so
the tips of the screws protrude on
the inside of the carburetor.
The screw tips prevent the but-
terfly from going past center when
a backfire occurs, which keeps the
butterfly from jamming.
^ , ^ — H. L. ACKMAN
Gaksburg Lincoln-Mercury Ca
Galesburg, ID.
.BODY TIPS.
MOTOR will pay you $10 fo reach usable
timesoving short cut from the body man
Aids Panel Straightening
Bar is inserted through
opening in jaws of pliers
Straightening the top of a quar-
ter panel section on many late
model cars, including Ford and
Chevrolet, is a problem. There's
not enough room to hammer out
the panel and it's hard to get
enough leverage for a bar or pick.
To make a fast repair on this
area, fasten the jaws of visegrip
pliers to the weather-strip retain-
er on the trunk opening. Now in-
sert a pry bar or pick rod through
the opening in the jaws of the
visegrip. The visegrip provides an
effective fulcrum and the required
force can then be applied through
the bar or pick to straighten the
panel.
— BRIK MYKOWSKY
City Motor Service, Inc.
Chicago, III.
Secures Loose Knobs
After trying many different
ways to keep loose door lock re-
mote-control buttons from
ing off the rods, I have found
sure way that is simple and
Cut a small rubber band in
Fold one piece in half to form
loop and insert the loof>ed end ia
the control button, leaving the
two ends of the rubber band pro- '
truding slightly. Now spread the
two ends to be on opposite sides
of the rod and thread the control
button on the rod. The rubber
band will wad up inside the cou-^
trol button and bind tightly to
the button and rod.
—JOHN MOTTBKT^
Barford Cbeirrolet Ca^^
Clayton, U9^:
Speeds Panel Job
On most door-panel replace*^—
ment jobs the damage is located^
below the belt molding. It's mudlj
easier and faster, in such cases, ta.
replace just the damaged area be-
low the molding, rather than the
complete panel.
To make the replacement, cut
off the lower part of the panel
below the molding. Now match
the cut on the new panel and in-
stall it with sheet metal screws or
pop rivets. Weld or braze the
ends.
With this method nothing has
to be taken apart and the job can
be done in one-third the time re-
quired to install a complete
panel.
—ROBERT PBDRICK
MorrisWUe Motort
Morriavilk. Pa.
How Would YOU Fix It?
A chance to test your skill as a troubleshooter
► The salesman's car had been
gradually losing power. When a
check indicated the need for a
valve job, the salesman agreed to
leave it with the repairshop for a
few hours to get the work done.
Although speed was essential to
the customer, the shop serviced
the valve faces and seats, checked
the springs and buttoned up the
job after performing a fast tune-up.
The car ran fine but after a
snort time the customer was back,
complaining of a miss. A check
showed burned distributor points
and a new set only gave a tem-
porary correction.
Do you know what was over-
looked on this job? Check the
answer on page 180.
78
MOTOR. August 1961
Rings, pistons, pins, bearings, valve
train parts, water pumps, chassis
parts? All parts in the McQuay-
Norris line— designed and manu-
factured to the same high standards
of quality and precision— are known
for uniform performance and
longer service. Your McQuay-
Norrls Wholesaler is "replacement
parts headquarters" to mechanics
all over the country who have
experienced the satisfaction of
working with the McQuay-Norris
line. Use them on your next job.
i McQUAY'NORRIS /W>^/VUFACTURING CO., ST. UOUVS^TOROVy^O
Here are the facts that will hel
**Telar" Is now only $3.95 a gallon— the most economical
long-lasting anti-freeze, anti-rust and summer coolant money
can buy. If your customer plans to keep his car for more than
one winter, the cost for protection with "Telar" can average out
to dollars less than the cost of two fills with one-year anti-freezes.
And remember . . . with "Telar" your customer buys only the
anti-freeze protection he necd§— no need to protect to 40** below
zero if he doesn't need it.
^'Telar'* Is recommendecfl for cars with aluminum engines.
Years of research have proven that "Telar" completely protects
the aluminum now used in many car engines. Same goes for all
other metals in the cooling system . . . copper, iron, steel, etc.
**Telar" is a modern product for modern cars You can recom-
mend it with confidence to all of your customers.
**Telar*' Is Installed Just like you've been Instatllng
"Zerex" all these years, quickly and without fuss. "Tclar" is
not a dif!icult-to-handle full-fill product— no need to waste space
stocking water, "Telar" and tap water in the proper proportioos
make the best anti-freeze, anti-rust and summer coolant on the
market. And the amount of "Telar" your customer needs is
exactly the same as the amount of "Zerex" you would install
'*Telar" is effective as a summer rust inhlDltor and
coolant, too. Many anti-rusts on the market today do not pro-
tect as well as "Telar" in the summer— when the threat of rust
and corrosion is greatest. With "Telar" in the cooling system,
there is complete protection from rust and corrosion. And "Tclar**
has a higher boiling point than water. Many dealers gotajumpon
the anti-freeze season last year— by recommending and install-
ing "Telar" in July and August, before the first-freeze rush.
Be ready to go both ways . . . sell ZEREX and TEliR
ZEREX® anti-freezc
with MR-8 rust inhibitor
. , . finest permanent type
anti-freeze.
TELAR* anti-freeze and
summer coolant protects
year after year.
«0
MOTOR, August 1961
^ou sell lelar
ANTI- FREEZE AND
SUMMER COOLANT
in 1961
'Telar" does its work effectively year after year, winter
ind summer. The "Telar" you put in now will protect yourcus-
omer's cooling system for as long as he keeps his car (requiring
miy occasional make-up). That's because Du Pont spent years
►f research in developing a rust inhibitor so effective it lasts
car in, year out. This long-lasting protection, plus new low price,
/ill make "Telar" appealing to many more of your customers.
There's profitable make-up business for you with
■Teiar". Under normal driving conditions, a certain amount of
OSS through leakage and overflow is unvoidable with any anti-
reeze. So once in a while, you'll find that your customer's
adiator needs some make-up. In the summer you can add plain
vater; in fall and winter you'll add some "Teiar". You build
ip a steady, repeat business that's fast and profitable.
**Telar" Is sold tnrougii servicing dealers. Again this
year, like last, you'll find "Telar" where it belongs— in service
stations, garages and car dealerships. At $3.95 a gallon, there's a
lot of profit in selling "Telar"— and that profit isyours exclusively.
Color Check is an added safeguard! Du Pont has proven
that the super rust inihibitor in "Telar" can be expected to out-
last your customer's car. To be sure he will have complete anti-
rust protection at all times, a Color Check feature was added to
assure him the rust inihibitor is continually doing its job. "Telar"
is the first anti-freeze with such a safety feature. If *Telar" turns
from normal red to yellow (and this rarely happens), the solu-
tion should be replaced, because it is no longer fighting rust,
even though it may still be giving anti-freeze protection.
IMPORTANT NOTE TO DEALERS
You'll probably never have a customer whose "Telar" turns yellow. But
if you should, you replace it immediately with the amount initially in-
stalled. Then return the installation certificate issued to the customer to
your anti-freeze distributor. Your stock will immediately be replaced with
the exact amount of 'T^lar" that you installed. Q Complete details for
replacement of any •Telar" which has.turned yellow, along with original
installation certificate for your customer, will be found in the Du Pont
1961 point-of-sale Dealer Kit.
«£e.u.$.PAT.orf
0ETTER THINGS FOR BETTER LIVING
...THROUGH CK€W.V^\^^
MOTOR, August 1961
%v
IS IT LEGAL?
By Arthur L. Reuter of the New Vn^k Ha
Law Suit Arises After
Sale of Dealership
In the contract by which Jack
Slough sold his Enterprise dealer-
ship to Marty Schnell, was the fol-
lowing provision:
"Tools, equipment, furniture
and fixtures shall be paid for at re-
placement cost. Replacement cost
shall be deemed to mean the
amount at which any item could be
replaced at retail by an item of
comparable kind, quality and con-
dition at the seller's place of busi-
ness."
Hans Hendrickson was named in
the contract as the appraiser to set
the values of the items. When
Hans had completed his report
and named the figures, Slough
asked Schnell for the money.
Schnell refused to pay.
"The appraisal does not comply
with the contract," Schnell said.
"Instead of getting exact figures
for the items, Hendrickson has
used the original cost price less
depreciation. This has brought a
much bigger amount than I should
have to pay."
No Secondhand Market
Slough sued for the amount of
Hendrickson's valuation and was
awarded judgment for the full sum.
Judge Keen explained, "There
was no secondhand market for the
items. The items simply could not
be replaced at retail locally except
by new articles which was not what
the contract intended, because it
specified the cost of replacement
'by an article of comparable kind,
quality and condition.' In other
words, old and used articles were
to be paid for at the value in the
market of such old and used items.
"Since there was no local mar-
ket, performance of the contract
exactly as intended became impos-
82
sible. If no part of the contract had
been performed, the parties would
have been under no obligation
to continue. But part of the price
had been paid and Schnell had
gone into possession of the dealer-
ship.
"Under the circumstances, the
rule of reason must prevail. The
appraiser's method, namely, taking
the original cost and allowing for
depreciation, was a fair and proper
method of determining reasonable
value."
Based on case reported in 351 Pac. 2d at page
872 (Col.)
Oil Firm Seeks to Stop
Station Price-Cutter
Peppo Oil Corp. entered into
"fair trade" agreements with its
service station dealers, in which
the station owners agreed not to
sell Peppo gasoline at less than
stated minimum prices. Jack Jack-
son, Peppo dealer in Midcity, not
only refused to sign the agreement,
but continued to sell Peppo gaso-
line at less than the standard Pep-
po price.
The company brought suit for
an injunction to stop Jack from
cutting the price.
"We are in competition with
other major gasoline companies in
Midcity and Jackson's price-cutting
does us irreparable harm," Peppo
said.
To Foster Competition
But when the case came before
Judge Smart, he denied the appli-
cation for an injunction and dis-
missed Peppo's suit.
"Fair trade laws are valid only if
they foster competition, not throt-
tle it," the judge said.
"A tour of Midcity fails to ^^
veal any substantial difference be-
tween Peppo and other gasolines
in a competitive way. There is no
proof that Peppo differs in content
or quality from others merely be-
cause it is different in color or ad-
vertising slogans and all gasolines
seem to be uniform in price. The
only competition seems to be that
one man keeps his station neater
than another.
"Since the fostering of competi-
tion is the purpose and justifica-
tion for the statute, it is clear that
Peppo does not come within its
protection and no injunction is
justified."
Based on case reported In 1S7 AU. 2d at page
63 (Pa.)
Claims Shop's Trucks Not
Covered by Insurance
Gordon operated Gordon's Sales
and Service, which consisted of a
service station and repairshop. On
the premises he had a used car
sales operation and held a dealer's
license. He owned two farms ad-
joining the service station. He also
did a bit of lumbering and truck-
ing.
In the used car area, disT)layed
for sale, was a Paramount truck.
Occasionally the truck was taken
out to tow a disabled car or for
casual hauling jobs.
While towing a damaged auto-
mobile to the repairshop, the truck
became involved in an accident.
Two people were injured and
made claims against Gordon for
damages.
When Gordon's insurance car-
rier rejected liability, Gordon
brought suit against it to have his
rights to protection enforced, rely-
[CONTINUED ON PACE ISO
MOTOR. August 1961
News for Jobbers
1962 Pacific Show
For Portland
Next year's Pacific Automotive
Show, the 14th, will be held at
Portland, Ore., March 22-25. This
will be the fourth Pacific Show to
be held in the Northwest. The
scene will be the Memorial Colise-
um.
Harold Littrell, Littrell Parts,
Inc., Medford, Ore., is president of
the show for 1962, S. B. Sturtevant.
Sturtevant Motor Parts Co., Van
Nuys, Cal., is first vice president,
William D. Henderson, Henderson
Brothers, Sacramento, second vice
president. Rollin McBurney, Boggs
and McBurney Auto Parts, Inc.,
West Los Angeles, is secretary and
A. V. Rodman, manufacturers' rep-
resentative, Los Angeles, treasurer.
17 Join AERA
Seventeen new members have
been accepted by the Automotive
Engine Rebuilders Assn. Of these,
12 are active and five associate.
One of the new active memebers is
Canadian.
FuU-Time Salesman
Program Discussed
Plans for bringing fully em-
ployed salesmen into more active
participation in the organization's
affairs was recently explained to 1 1
regional groups of the Automotive
Affiliated Representatives by Ed L,
Lee, AAR executive secretary.
Lee's travels took him as far West
84
as Seattle and as far South as Rich-
mond. Lee also discussed AAR's
coded customer list and the organ-
ization's new group insurance pro-
gram.
Indiana Jobbers
Form Group
After electing temporary officers
and directors, automotive whole-
salers in Indiana recently took the
first step toward creation of a state-
wide organization.
Robert A. Smith, Century Auto
Parts, Indianapolis, was named
temporary president; Louis H.
Wasmuth, Portland Motor Parts,
Portland, Ind., temporary vice pres-
ident, and Paul Hunckler, Sturm
Auto Parts, Huntington, temporary
secretary-treasurer. The second
state-wide meeting will be held in
September.
Manufacturer Seminar
Being Repeated
A second seminar on executive
development for manufacturer
members will be conducted by the
Automotive Service Industry Assn.
at the University of Illinois the
week of Nov. 5 next. The first sem-
inar held last year was adjudged
an unqualified success.
Among the subjects to be stu-
died at the forthcoming seminar
will be economic research and fore-
casting, motivation, communica-
tion, finances, sales management
and organization.
California Jobbers
Ask More Shows
At its recent quarterly meeting,
the California Automotive Whole-
salers Assn. endorsed a prof>osal by
the Pacific Automotive Show thai
one national and two regional
shows be held each year.
John Morley, a feature speaker
at last February's AAR breakfast
at Los Angeles, has been signed as
the feature speaker at the CAWA
members* meeting, Nov. 17. at San
Diego.
Thayer's Work Cited
In the presentation recently of a
certificate of appreciation, the Au-
tomotive Service Industry Assn.
recognized the contributions of Les
A. Thayer, Belden vice president-
sales, during his term of office as
president of ASIA.
Jobber Sales Up,
Profits Down
Although the 410 automotive
jobbers reporting in the Motor and
Equipment Manufacturers Assn.'s
annual survey increased sales on the
average from $453,520 in 1959 to
$463,673 last year, both gross and
net profits were below the 1959
level.
Average gross for the jobbers r^
porting in 1960 was 27.6 per cent
compared with 28 per cent in 1959.
Net as a percentage of sales after
provision for taxes was 2.5 per cent
in 1960 compared with 2.8 the year
before.
Net worth of the reporting job-
bers also fell in 1960, averaging 2.9
per cent compared with 3.2 per
cent in 1959. Inventory turnover
remained the same at 3.4.
Signs Consent Order
A consent order signed by Mont-
gomery Ward and Co. and ap-
proved by the Federal Trade Com-
mission prohibits a mail order fir©
from **making deceptive pricing
[continued on pace
MOTOR, August 1961
« j
i
try the
liston
SG" *
that's
exciting
to sell...
MUSKEGON "ENGINE-DATED" SETS
make faster, easier sales for you. When you sell
and install an "Engine-Dated" set, you know you're
installing the very best combination of rings ever
developed for the particular engine into which they're
going. There's no guesswork on your part as to what
grade you should install . . . you install only the very
best. You and your customers get important savings
too, from the distributing economies accomplished
by Muskegon. Individually packaged with easy-to-
follow instructions that save work and assure the
right installation every time. "Engine-Dated" sets de-
liver peak performance . . . that's why Muskegon has
been the engine builders' source since 1921 and
why more than 1 out of every 3 new cars is equipped
with Muskegon.
JUST TRY THEM ONCE AND
YOU LL SEE WHY *'ENGINE-
OATEO" SETS ARE EXCITING TO
SELL. .A PLEASURE TO INSTALL
Request This Fact-Filled Booklet
Six easy-to-read pages tell about
the "Booming Engine Repair Busi-
ness Ahead" and how "Re-Ringing
Leads to Related Sales." Ask your
Muskegon jobber for a FREE copy
or write us direct!
The industry's source- original equipment and
replacement-for P'isto(\ R\u%% B.\\^"\t^wbTO.^^\w^V'a:^^ ^
News for Jobbers
continued from page 84
and savings claims" for its tires,
accessories and parts. As in all con-
sent decrees, the company's agree-
ment does not admit a violation of
the law.
Abandons False Oil Ads
In a consent agreement with the
Federal Trade Commission, Edgar
F. Henley and Truman F. Wil-
liams, trading as Henley Oils, Nor-
phlet. Ark., promised not to sell
oil which is composed wholly or
partly of previously used oil with-
out disclosing this fact in its adver-
tising and labels.
Buys Brake Fluid
The Weatherhead Co. has ac-
quired Puritan Brake Fluid, which
had been marketed by Olin Math-
ieson Corp. Besides the fluid itself,
Weatherhead will distribute Puri-
tan hydraulic brake parts.
ASIA Safety Decals
\&c^":r
ACME
SINCE ^ 1915
ACME
JOBBER DISPLAY
BOARD
This NEW
ACME
"Silent
Salesman"
#3000
will Sell
for You...
will bring
You more
SALES...
more
PROFITS!
SEND FOR COMPLETE LITERATURE
ACME AIR APPLIANCE Co., Inc.
20S NEWMAN STREET • HACKENSACK, N. J.
HIGHWAT SAFETY
INESS
Members of Automotive Service
Industry Assn. have recently re-
ceived green and black decals read-
ing "Highway Safety Is Our Busi-
ness." The purpose is to identify
individual members with the asso-
ciation's support of the drive for
vehicle inspection programs.
Display of the decal, J. A. Bry-
ant, ASIA president, says, will as-
sist "in the enactment of periodic
motor vehicle inspection laws in
those states not having them."
Sales Forces Combine
Combination of sales forces of
John Bean Div. and Barrett Equip-
ment Co., both subsidiaries of the
FMC Corp., have been practically
completed. Most sales representa-
tives of both organizations are still
on the job. This has been accom-
plished by consolidating some ter-
ritories.
AWDA Admits Eight
Eight new members have been
accepted by the Automotive Ware-
house Distributors Assn. Seven of
them are distributors. The new
manufacturer affiliate is the Electric
Storage Battery Co.
Adopts New Banner
A new banner has been adopted
by the Assn. of Diesel Specialists. It
will be unfurled for the first time
at the association's annual conven-
tion at Minneapolis next month.
ASIA Honors Old-Timers
Automotive Service Industry
Assn. recently honored 173 of its
member-firms by presenting each
with a Distinguished Service Award
[continued on page 91
86
MOTOR, August 1961
Nationally Advertised
Supplies
that offers you a bigger selling and profit opportunity
on repair work ttian any otiier sign you can display
What grounds do we have for a statement like that? . . Plenty! , . . The N*A'P»A Seal
represents practically all types of parts, equipment and supplies for all makes of cars,
trucksand tractors— not just one type of product for all makes— not lines foryusf one make
—but across the board. These nationally advertised products, as you will see on the next
page, come from the nation's leading manufacturers, with combined resources of more
than $1 ,000|000,000, And they're all available with one stop, one phone call, one order,
from your N-A»P-A Jobber.
The Selling Opportunity? . . The N*A-P*A Seal is recognized by millions of car
owners— at home or away from home— as a symbol of quick parts availability and prompt
repair service. Year after year, N-A-P-A's national advertising has been telling car owners
they can depend on the N-A-P-A Seal— and the shops that display it.
The Profit Opportunity?.. Don't misunderstand. You can't buy products bearing the
N-A-P-A Seal any cheaper than you can buy products of genuine quality anywhere else,
BUT the time you save in shopping around for parts— in keeping skilled me-
chanics from waiting for needed parts— makes a big difference in the number of
jobs you can handle in your shop and deliver on schedule; a real increase in
the net profit you realize on your whole operation.
Have a talk with your N-A- P- A Jobber soon. Learn about his service. Profit from
it— and the business the N-A-P-A Seal will bring to your shop.
NATIONAL AUTOMOTIVE PARTS ASSOCIATION - 29 E. MADISON ST., CHICAGO^ ILLINOIS
^
MOTORS August 1%1
Oi^^^^'^ Pistons. Piston Pint,
Sloevo Assemblies, Valves, Valve Springs
and Water Pumps.
Alllad Automotive Parts Co.
Indianapolis, Indiana
MiCniCSt Timing Gears, Timing Chains
A Sprockets
Microtost Timing Gears
Oevdand 12. Ohio
Fan Belts. Air Conditioning
Belts, Power Steering Belts, Radiator Hose,
Heater Hose, Power Brake Hose
National Products, Inc.
Denver 17, Colorado
, Engine Bearings
Cievlto Service • Cleveland 3, Oiilo
MnOMSOH Thermostats, Thermo-
stat Assortments
Standard-Thomson Corporation
Waltham 54, Massachusetts
^TZ C^OZl Gasl(ets, Oil Seals,
Power Steering Equipment
Victor Manufacturing A Gasket Co.
Chicago 50, Illinois
ZOLLNER Aluminum and Bi-Metallic
Pistons
Zoilner Corporation • Ft Wayne, Indiana
JtJpfllVE LINE^ ^
C4>£^f^^ Tie-Rod Ends, Bail Joints,
Torsion Bars, Coil Springs, Front End
Suspension Parts
Allied Automotive Parts Co.
Indianapolis, Indiana
9^ Sintermet
Sintermet Transmission Discs
American Bralieblok Division
Birmingham, Michigan
BRIOGS Shock Absorbers and
Load Absorbers
Briggs Shock Absorber Company
Oevdand, Ohio
CLEVELAND Universal Joints
Cleveland Steel Products Corp.
Qeveland 35, Ohio
DCTROnr Universal Joints, Drive
Shafts
Detroit Universal Division
Dearborn 1, Michigan
Transmission & Overdrive
Gears
Dittmer Goar Division • Auburn, Ind.
Mi(ni6Sl Automstte TransmTsslon
Parts and Kits
MicroTest Gear Company
Indianapolis, Indiana
Clutch Plates
Dana Corporation • Toledo, Ohfo
RAIIITAM Roller Bearings
Raritan Bearings • West Trenton, N. J«
t§&ll^miif9r Mufflers, Exhaust and*
Tail Pipes, Exhaust System Accessories
DeKoven Manufacturing Company
Racine, Wisconsin
iSlMCCr Universal Joints & Propeller
Shafts; Transmissions; Power Take-Off s;
Clutches; Hub/Lok; Axles;
Dana Corporation • Toledo, Ohio
^iTZCS^OZE Automatic Trans-
mission, Pinion & Wheel Seals
Victor Manufacturing A Gasket Co.
Chicago 50, Illinois
llilJE^TJIICAIL A SAf ETT J
P^Brake U
Brake Lining, Clutch Facings^
American Brakeblok Division
Birmingham, Michigan
^IK^
Bail Bearings
The Federal Bearings Co., inc.
Poughkeepsie, New York
IRS Ignition Sets (Ignition
Radiation Suppression), Vinyl and Lac-
quered Braid Primary Wire. 6 A 12 Volt
Battery Cables & Ground Straps, Terminals
Belden Manufacturing Company
Chicago 80, Illinois
IIIKBPIIT Tire Valves, Accessories
Bridgeport Brass Company
Bridgeport 2, Connecticut
CCNUn Ignition and Electrical Parts
The Echlin Manufacturing Company
Branford, Connecticut
Windshield Equipment for
Motor Vehicles
Trico Products Corporation
Buffalo, New York
® TUN6-S0L Directional Signal Hashers
Tung-8oi Electric, Inc. • Newark, N. J.
UniT€D Hydraulic Brake Parts, Brake
Ruid, Parking Brake Cables and Assem-
blies, Power Brake Kits, Speedometer
Cables and Casings, Fuel Pump Kits
United Parts Division
The Echlin Manufacturing Company
Chicago 7, Illinois " "
VlaALL Turn Signals and Switches;
Reflex Reflectors; Truck Mirrors; Rares;
Lights—Clearance Marker, Stop and Tall,
Emergency, Fog, Driving and Back Up.
Vehicle Products Company
Cincinnati 10| Ohio
Brass Rttings, Oil & Gas
Lines, Controls, Hydraulic Brake Fittings^
Power Steering Hoses
The Weatherhead Company
Cleveland, Ohio
B ^ K Test Equipment for Engines, Auto-
matic Transmissions, Electrical and Cool«
ing Systems.
B*K Service Products
Indianapolis, Indiana
Hydraulic and Mechanical
Jacks; Specialized Service Handling
Equipment
Edgewater Automotive Division
St Joseph, Michigan
TUmOtutSm A complete line of hand
tools for automotive mechanics: plus spe-
cialized tools for repair and adjustment of
automatic transmissions.
The New Britain Machine Company
New Britain, Connecticut
Si&nMitir Heatmaster-Electionic
Muffler Removal Tool, Kutm aster— Preci-
sion Pipe Cutter, Pipe-rounder and Pipe
expander— Safety Fit Tools
DeKoven Manufacturing Company
Racine, Wisconsin
^ WPUKMCE \ iJUjilTEMICE ^
BAIiCAMP Miscellaneous Parts for
Ford, Chevrolet, Plymouth and other pop-
ular cars; Rubber Products, Switches,
Starter Drives.
Balliamp, inc. • Indianapolis, Indiana
B*K Service and Supply Necessities
(mere than 1600 numbers)
B*K Service Products
Indianapolis, Indiana
MAC'S Automotive Polishes and Chem-
icals
Mac's Super Gloss Co., Inc.
Los Angeles 42, California
MAITII-SEMII Automotive Colors,
Undercoats, Thinners and Reducers, spe-
cialties
The Martin-Senour Company
Chicago 8, Illinois
Contour Replacement
Front, Rear and Trunk Mats
Prospect Rubber Company
Cleveland 3, Ohio
Fasteners, Screws, Nuts
and Bolts, (Used Everywhere).
Rocliford Screw Products Co...
Rockford, Illinois
' Floor Mats, Litter Basltets
Rubbermaid, inc. • Wooster, Ohio
A "Parade of Parts" serves repairmen everywhere through 3,000
MOTOR, August 1961
Jobbers
1
w
H
E
E
L
L
I
N
D
E
R
K
I
T
S
* News for Jobbers
continued from page 86
for "exemplary and enduring" serv-
ice to their communities and to
the industry.
Only member-firms of ASIA who
have been in business continuously
at least 25 years are eligible to re-
ceive the award.
Buys Finishes Firm
Jamestown Finishes, Inc., James-
town, N.Y., a former Rubbermaid
Inc. subsidiary, has been purchased
by the Tremco Manufacturing Co.
Jobber Doings
A 1 per cent service charge on
past-due accounts will be levied by
members of the Ohio Automotive
Wholesalers Assn. if a resolution
adopted at the recent convention
is observed.
The third annual convention of
the Kentucky Automotive Whole-
salers Assn., Aug. 13-15, will be ad-
dressed by Jack Bryant, president
of the Automotive Service Industry
Assn.
Hendrie and BolthofF Co., oper-
ating a Sl-store chain from Den-
ver, has been acquired by the
American Parts Co., Houston, parts
division of Gulf and Western In-
dustries.
Patten Sales Co., Jacksonville,
Fla., a unit of a Gulf and Western
Industries division, has acquired
Spencer Auto Electric, with head-
quarters at Tampa, Fla.
Manufacturer's Personnel
Carles E. Rowett tp director of
sales and service, Eclipse-Pioneer
Div., the Bendix Corp.
A. T. CoLWELL to director, the
Gabriel Co.
Robert B. Kiersky to vice presi-
dent of marketing, Edgar W. Loch-
rie to vice president of sales, and
Frank P. Reggio to general sales
manager, Permatex Co., Inc.
Edgar W. Clark to the new post
of director of marketing services,
Eaton Manufacturing Co.
Carl E. Johnson to new position
of division sales manager in charge
of all automotive original equip-
ment and jobber sales and all ma-
MOTOR, August 1961
rine original equipment and deal-
er sales, Sparton Automotive Div.
Earl F. Wonacott to corporate
advertising manager, Phillip A.
Sinclair to sales promotion mana-
ger, Richard D. Kelly to manager
of national account sales, the Elec-
tric Autolite Co.
Robert N. Fisher to marketing
manager for replacement gaskets,
the Vellumoid Co.
R. D. (Don) McGovern to oil
filter merchandising manager and
Milton N. Weatherhead, Jr., to
merchandising manager for lamps,
pressure caps and hydraulic valve
lifters, AC Spark Plug Div.
A. A. Krueger to vice president
of sales and R. L. Smirl to vice
president of engineering, Borg and
Beck Div., Borg-Warner Corp.
Claude W. Mason to vice presi-
dent and assistant general manager
and Frank J. Hoyne to vice presi-
dent—sales. Mechanics Universal
Joint Div., Borg-Warner Corp.
Samuel J. Roumeles to vice pres-
ident-sales, Casco Products Corp.
Harmon (Bud) Oren, Jr., to
sales manager, Watervliet Tool Co.
CAPS
RADIATOR CAPS
New EielHsift Gmn Pstli
alM ttandanf prettnri ci
BittN Safety (
ps. Opea steck er 12 <,
CUMP-A-RAMA
Displays and holds 100 clamps
in 4 popular sizts. Display is
FREE.
Your single source for:
per diaplay ass't.
GASOLINE CAPS
A cemplete liae ef feaierwell caps. Alee, eit-
sltfe caps aad lecking caps la fleanlag chreme.
OIL FILLER CAPS
All sizes and styles te fit Annrlcu aad ferein
cars— tracks aad tracters.
CLAMPS
QUIK-SEAL
Tke in «ilck-ittieh nm gut clinp win
MF-T-LOCK (Mtvi.
GOLD SEAL
The popalar Murray werm-drlie clanp far all
radlater and beater base installatiens. Aiail-
able with cellared er aea^ilared screw. In
epen steck er attractlie merchandisers.
BAHERY SERVICE PRODUCTS
BATTERY HOLD OOWNS-jlew HD-12 Prallt-Pak
centalns 12 steel-relaferced plastic battery
held dewBS la the 6 nest pepalar sizes. Display
Is FREE.
<•
ATTERT SERVICE PRODUCTS
See Your Jobber, tfr Write for Details to:
TOWSON 4, MARYLAND PbMo TA 34100
^>
Martin Bury Revises
Book for Dealers
"The Automobile Dealer," by
Martin Bury, long-time Philadel-
phia automobile dealer and fre-
quent contributor to MOTOR
Magazine, has been republished in
a revised edition. The original ver-
sion was reprinted once.
A new chapter on labor relations
has been added in the revised edi-
tion. This information, together
with new material on collections
and operating formulas, adds con-
siderably to the length of the book.
It now contains 320 pages.
Chrysler Net Up
Chrysler Corp.'s net earnings for
the three months ending June SO,
1961, were $6,200,000, as compared
with a net loss in the first quarter
of 121,900,000.
Sales for the first half of the year
totaled $995,000,000. The company
lost $15,700,000 in the first six
months. In the same period last
year, Chrysler earned $23,700,000.
Sought by FBI
TEN MILUON
GENERATORS
AGO*
ARROW 102
For Service Shops and Jobbers, it
provides Rebuilt Generators proved
fit for road service before they leave
the production floor.
How is it possible? We spent years
finding the answer. In fact, the first
101 testing methods which we
designed and built were unsatisfac-
tory. But the 102nd design suc-
ceeded, and Test "102" was born.
Since then, advanced electronic
instrumentation has refined its
accuracy and reliability.
Does it work? We think so because
more than 10.000,000 Arrow Gener-
ators have passed this ''perform-
ance test'*, others have failed and
gone back for reprocessing. No
Arrow Rebuilt Generator ever leaves
the plant until Test "102" has
proved it fit for service.
*That is, ten million ARROW generators ago.
ARROW ARMATURES COMPANY
BOSTON 34, MASS.* SPARTANBURG. S. C.
James M. Tuttle
Charged with fleeing Orange
County, Cal., in July, 1960, to avoid
prosecution for alleged rape, James
Marvin Tuttle, also known as Tut,
is being sought by the Federal
Bureau of Investigation. He is said
to have been employed as an auto-
mobile mechanic and most recently
had operated his own automatic
transmission shop.
Tuttle, 37, is about 5 ft. 1 in. tall,
has a short left leg and walks with
a limp. He is said by the FBI to
carry an automatic pistol and
should be considered dangerous.
Anyone having information con-
cerning Tuttle's present where-
abouts is urged to contact the
nearest FBI office.
92
Safety Speech Hailed
Clifton W. Phalen, president of
the New York State Citizens Coun-
cil on Traffic Safety, in a speed
delivered before the New York
State Conference of Mayors, urged
that local safety councils be formed
to help reduce accidents.
He outlined a six-point program
which his council has adopted and
put into action.
Copies of Phalen's address are be-
ing circulated among interested
groups throughout the country by
W. R. Hearst, Jr., chairman of the
President's Committee for Traffic
Safely.
New Finance Plan Covers
Equipment Piuchases
A new financing plan to enable
garages and service stations to buy
automotive equipment and pay up
to 90 per cent of the cost in equal
monthly installments has been an-
nounced by Universal C.I.T. Credit
Corp.
Terms range up to 36 months
and a minimum of 10 per cent
down is required. New or used
equipment may be financed.
MOTOR, August 1961
fell0W Pages ad¥ertisiiig builds sales and service
%s^" says C. E. Grentner, Pres^ Grentner Bros, Inc.,
Fid. "Very few dealers handle the makes of imported
I sell. So— customers for our lines have to use the Yellow
to locate a dealer- Our Yellow Pages advertising helps us
' share of this business. We buy the largest size display
liable because a tot of our export customers in Latin
a turn to the Miami Yellow Pages whenever they need
\r service. We want them to turn to us!"
Display ad (shown reduced) runi tifid«r
AUTOMOBILE DEALERS-NEW CARS. Call the
Y«llow Pig«s man at your Bell Telephona
Bui I nasi Offki to plan your prpiram.
Dftplay thit tm&lem. It builds your butlnetaT
R» August 1961
M
l|gVI^ time-saving OTC tools
ff^2-way 3-way
flange-type puller
• REMOVES HARMONIC BAL-
ANCERS, TIMING GEARS,
ETC. ON LATE MODEL CARS
Like two pullers in one! . . . allows
ntechanic to quickly and easily re-
N«. Sit
3-WAY
2-WAY
move harmonic bal-
ancers, timing gears,
etc. which have either
two or three tapped
holes. Handles bolt-
cixicle diameters from
lV4'to4H'.
ltfgVlf''Zirc-Ram"tool
• FREES FROZEN GREASE FIT-
TINGS QUICKLY AND EASILY
With one hammer blow "Zirc-Ram"
generates up to 1,000 lbs. of hy-
draulic pressure, quickly
frees frozen zirc-type grease
fittings and often reseats
damaged fittings. Works
on either straight or angle
fittings, will not harm fit-
tings as pressure is exerted
by oil, not metal.
fiSt! ball joint suspen-
sion sockets, wrenches
• EASILY REMOVE AND
INSTALL BALL JOINTS;
ADJUST CASTER, CAMBER
Specially designed ball joint suspen-
sion sockets quickly remove and
install ball joints from upper and
lower "A" frame on Chrysler built
cars. Four new ball joint suspension
wrenches adjust caster and camber on
late model Ford, Mercury, Lincoln
and Rambler cars.
Other iVEMf time-saving OTC tods and equipment
No. S17
*•> • . -
NEW gat gaug* lock>
nvf wrench for lote model
Chrysler cors.
NEW Ford generator
wrench — for generotor
mounting brackets.
Not. 961 .96S
NEW flange-type rear
axle beoring puller-
No. 656
NEW Ford
wrench for
bonk.
manifold nut
right and left
See your OTC distributor about these and other special OTC tools, or write:
.•SAlt,
OWATONNA TOOL COMPANY
y 332 CEDAR HREH OWATONNA, MINN. CABLE: TOOLCO
%
Things to Come
DEALIt CONVUrriONS
Aug. 20-21 Wyoming. Jockson
Aug. 20-23 West Virginio. White Sulphur
Springs
Sept. 13 Vermont, Stowe
Oct. 22-24 New York. Kiomesho Lake
Oct. 22-24 New Jersey. Atlantic Qty
Oct. 29-31 Horido. R. Louderdole
Dec. 4 Utoh. Solt Loke City
Dec. 4-5 Minnesota, Minneapolis
Dec. 8-9 Montano, Billings
Feb. 3-7 Notionol Automobile Deolers
Assn.. Atlantic City
PARTS AND EQUIPMENT SHOWS
Oct.
Dec. 9-11
23-26 Fleet Maintenance Exposition,
New York
Annuol Auto Trim Show, Los
Angeles
intemotionol Automotivo Service
Industries Show. Chicogo
Mor. 22-25 Pocific Automotive Show,
Portland. Ore.
Feb.
Mor.
2S.
3
Sept. 14-17
Oct. 12-13
Oct. 29-
Nov. I
Oct. 30-
Nov. 2
Nov. 8-10
Dec. 7-14
Feb. 26-27
June 29-
July I
GENEtAL
Assn. of Diesel Specialists Meet-
ing, Minneapolis, Minn.
Western Engine Rebuilders Assn.
Convention, Palm Springs, CoL
National Lubricating Grease
Institute Meeting, Houston, Tei.
Automotive Warehouse Distribu-
tors Assn. Convention, Konsos
City. Mo.
Automotive Parts Robuilders
Assn. Convention. Los Angeles
Automotive Electric Assn.
Annual Meeting, Chicago
Automotive Service Industry
Assn. Convention, Chicago
IGO-California, Son Diego
S-P Seeks New Products
Studebaker-Packard Corp. has es-
tablished an applied research divi-
sion to develop new products and
improve existing ones. A group of
specialized engineers will be ap-
pointed to run the division.
r^'??)'^
^
r
TftULV Idflo/^
USeb CAR UOT
>
^ ^ " MOTOR ^
^ - — ~ 'rfSfljSB -^^ Z,
'Who says honesty pays?'
94
MOTOR, August 1961
Nationwide outdoor
billboards feature ^^PRESTONE
Long Life Coolantl
This year your cuBtomers will see "PRESTONE" Long life Coolani ad*
vertised on giant billboards like the one above.
Be sure to take advantage of this nationwide advertising by using
the free point-of-sale merchandising kit included with eveiy six-gallon
carton of "PRESTONE" Long Life Coolant, It includes a cobrful window
display banner, a protection and capacity chart, six embossed foil in-
stallation stickers, six Consumer Guarantee*and Installation Directions
folders and a copy of the Dealer Inspection Instructions.
For customers who ask for extended-use anti-freeze be sure and sell
them the best "PRESTONE" Long Life Coolant is the quality leader of
the extended-use anti-freeze products.
##
PflESTONE
^ThefamouB 25-ytar.old "Prt§ton«"AnH-Fnu€fmU-
wtintv guaranUe against fnexing and eorrouwu
PRICE $3^' PER GALLON
Fair Trade Price applicable in all states
having effective Fair Trade Laws.
Tlm l im a*' ond 'Unton Corh i i l a'*ort u oii l aie rt Irod e wotti fat prodinti of
UNION CARBIDE CONSUMER PRODUCTS COMPANY • OlvMoii •• UrIm CsrMtfs GorporaUoii .aTOPM Avwiut^NMr Yoilil7.N.V.
ITOR, August 1961
%^
Quick Service Data
on 1961 Passenger Cars
TIRES. BATTERIES. . CAPACITIES— COOLING SYSTEM
TEKT
Tkiefe.
MOSTAT
MAKB AND
MODIL
t
s
S
9
s
i
j:
ji
%
1
i
t
X
3
•5
o
X
4^
1
o
s
S ' fli 1
B
o
^ !
CAPACITIES
Trans.
1 i^ ^L,.
TIRES
Siz«
1
e
if
COOLING
RADIATOR
il
! I ^ .
i I 1'
1^
It
3^
09<
DraiJM
•OS
fli «
HOSM
! PANBILT
Fan - GoierMor ,
Water Paay I
Lowar Upper
li I
2& E SS E
£a :Z
S|
Bnick Special
BaiekUSabre
Bniek InricU, Ekctn
a«iilUc60.€2
CadilUcTS
CiMcku- Soyer b a
Cbavralal Cmnm
Chavralat C
Chavrdal V4 283 en. in.
Cbcvrelal V4 348 ca. in.
Chavralal CarraKe
Chrjslar Nawparl, Wiodaar. . .
Chrf slar Naw Torkar
CaoMl
DaSala
Dadga Lanear
Dadga Dart 6
DMigaDart V4
Dadga Palara
FardFalcaa
Fardi
Fard V4 2f2 CO. in.
Fard V4 3S2 en. in.
Fard V4 39f CO. in.
Inparial
Lincaln Cantinanlal
Marcvy C
Marevf V-8 2f2 cu. in.
Marearf V4 3S2, ;jM ca. in.. .
OldsnMbila F85
OldanMbila
Plfraaalh Valiant
PlTmaath C
PlfOMalh y-S 318 ca. in.
Plymaalli V4 Ul and 383 ca.
Pantiac Tampast
Pantiac
Rambiar Amariean
Ramblar Qaaaic C
Rambiar Clataic 8
Ramblar Ambasaadar V-8. . . .
SindabakarC
StadabakarV^
Tkandarbird
RD4
SHI
s
4
4
S
s
4 ^
5
S
S
nniH
ISH
18HNa
13
Na
18
mi
ICHI
17
17
iH9H
•56 2«
17
12
13
21
17
IC
29
29
»•
17
16
29
29
13
2»K
12
13
21
17
12H|3
itH
i9yii
20
Na
4^^11
Na
IH
IH ci
IH19
11
7
7
9Hn
11
«M
9
9
19
19
11
23
19
Uf
19
4
•H
7
•Htt
9Htt
2
C
CH
14
29
29
21
21
22
14
20#
20#
20#
im
23t
23t
23
2
4
4H29
3H23
29
20
20
16
29
13
4
29t{
29ti
29h
5J425#^
29
29
29
29
18
3*»18
4H29
6.50x13
7 60>1S
7 60ilSa
8.90x15'
8 20x15
6.70x15
6 50x13
7 50xl4f
7.50xl4Y
7 50xl4f
6.70x15
8 00x14
8.50x14
6.00x13*
8 00x14
6 50x13
7 00x140
7.50x140
8 00x14
f 00x13*
7.50x1411
750x1411
7 50x1411
7.50x141
8 20x15
9 00x14
7 50x14
7 50x14
7.50x14
6 50x13
8 00x14
6 50x13
7.00x14®
7.S0xl4Z
7.S0xl4Z
OOOxlS
8.00x14
6.00x15
6 50x15
7.50x14
8.00x14
6.00xlS_.
6.50xl5<^24
8.00x14
22-22
22-22t
22-22t
26-26*
28-28
24-24
15-26
24-24
24-24
24-24
24-24
24-22
22-22
24-24
24-229
24-244
24-22-
24-22*
24-22
24-24
24-249
24-249
24-249
24-249
24-24
24-24
24-24
24-24
24-24
22-22
22-20
24-244
24-24f
24-22
24-22
22-22
22-22
24-24
24-24
24-24
22-20
24-20^
20
24-24
12 N
12 N
12 N
12 N
12 N
12 N
170
170
170
173-178
173-178
167 B
167-172
167-172
167-172
167-172
180
180
17S-180
180
180
180
180
180
175-180
17S-180
175-180
175-180
175-180
180
175-180t
175-180
175-180
175-180
167-172
167-172
180
180
180
180
170
170
177-183
177-183
177-183
177-183
170
170
175-180
CH
CH
CH
CH
CH
CH
BY
BT
BY
BY
CH
CH
PP
CH
CH
CH
CH
CH
PP
PP
PP
PP
PP
CH
CH
CH
CH
BY
BY
CH
CH
CH
CH
CH
CH
CH
CH
CH
CH
CH
CH
CH
15
15
15
12-15
12-15
Na
13
13
13
13
14
14
14
14
14
14
14
14
12-15
12-15
12-15
12-15
14
12-15
12-15
12-15
U-15
15
13
14
14
14
14
12-15
14-17
13
13
13
13
13
13
12-15
L
L&R
L&R
L&R
L&R
Na
L
L&R
L&R
L&R
L&R
L&R
L&R
R
R
L&R
L&R
R
L
L&R
L&R
L&R
L&R
L&R
L&R
L&R
L&R
R
L&R
L
R
R
R
R
L&R
L
L
L&R
L&R
L
L&R
L&R
IH-IH
-IH
IH'IH
IH
2
2
in
IH
IH
IH
IH
IH
IH
IH
\n
\H
Na
Na
N5 ,41'
MS M
MS S4
37-#»;
37-»i
3£ I
40 !
37 4<
37 V
37 4i\
U \
u
u
36
36
U
3C
3i
36
3C
36
36
S7^.38
574? JH
i5- .
ih Im
574«5
i
38^l]S7^
31-40 40
13h
i4h
MP*
S5
Si
m
m
a— Invicta 6gtire giTen, Electra uses 8.00x15 tires
f— MooteUir figure given. Pftrk Lane b 11^ qt.
f— 88 and Super 88 figures given. 98 uses 8.50 z 14 tires
B—OHV— opens at 177 deg.
BY-By-pasi
C— Center
CH— Choke
D— Dashboard
E — Engine compartment
F— Under floor mat in driver's oompartmeDt
0-GriUe
L— Uft
LAR— Left and right
N— NMative
N8— Not specified
P— Positive
PP— Poppet type
R— Right
96
RD— Rear Deck
4— Station Wagons fully loaded 28
•— 6cyl. modelsT.OGx 14
!— Convertible and Station Wagon rise is 8.00x14
—Hawk hood release located behind middle of front
bumper
t— Rear tire pressure for Statira Wagons 30
0— Station Wagons, 8.00x14
f— Station Wagons 26 lb. pressure all wheels
1— SUtion Wagons 21 gal.
*— 8.20x15 WSW sUncUrd on Biarrits
*— 24 front, 24 rear on 8.20x15
ft— Torque Flite capacity given. PowerFUte b 10 qt
it— 22 on Station Wagons
*— 7.50x14 on 6 pass. SUtion Wagons
8.00x14 on 9 pass. Station Wagons
1—8.00x14 on 9 pass. Sution Wagons
**— Under floormat on Hawk models.
^— Hawk and Lark Model 44 axle capacitv givexu L*^
Model 27 capacity is 2» ^» pt.
Jl—On Station Wagons, 21 11>. empty, 28 lb. fully kaded
f 11— Top section under bumper
44— Right front of luggam compartment under pbte
°Lark V8 figure given. Hawk tire sise is 6.70x15
|— Add 1 qt. if equipped with filter
t— Intake manifold thermostat figure ipvea. bloek tka*^
stats open at 137-142 deg.
*— Rear tire pressure for Statioa Wafoos b 24, vitk n^
load operation, 28
9— Rear tire pressure for Station Wagons b 26
#— SUtion Wagon 19 gal
"—3 speed transmisnon figure given, 4 speed a IH P^
*^— Air thermostat bellowt
^—Sution Wagon 21 gaL
®— Station Wagon 6.50 z 13
[more specifications, pace9S|
MOTOR, August 1*1
r
%
IKIAA V^MC^^^W/P UNINGS RATED
ST IN TOUGH SCIENTIFIC CONTROL LABORATORIES, INC.JESTS
irture Tests" on the road and in
le lab prove DD Silvertip linings
eet the highest quality standards
quired for top driving safety.
>W READY! NEW SUPPLEMENT NO. 1 TO
tIZZLY BRAKE SERVICE MANUAL. See Your
IIZZLY Distributor or Write Us for Details.
Scientific Control Laboratories, Inc., is a tough-
minded independent research firm. They know
that brakes, above all automotive parts, can be
a matter of life or death to a motorist. With this
in mind, they conducted tests which proved be-
yond doubt . . . where safety is critical, only the
best will do. And Grizzly DD Silvertip linings
proved best.
These rugged Grizzly linings were subjected to
the most rigid tests possible. After careful labo-
ratory checking, standard test cars were put under
extreme braking operations. DD Silvertip linings
easily overcame problems of heat, fade, and water
absorption. They proved themselves best on tough
"torture tests" on flatlands, in swamps and in
the mountains.
SAFETY FIRST . . . AND PROFIT, TOO
Your customers' lives can depend on you. You
dare not sell them second-rate brake linings be-
cause they dare not drive with less than the best.
Always use Grizzly DD Silvertip linings.
You'll put safety first . . . and profit, too.
01961. Grizzly BraKe Division
Brake Division
168 North Michigan Avenue,
Chicago 1, Illinois
cmzziY
rOR, August 196!
C
Mechanical Data
on 1961 Passenger Cars
TUNE-UP DATA . . IGNITION . . WHEEL AUGNMBNT
continued from page 96
MAKE AND
MODEL
IGNITION
m
8*
tiMg
It
a il
It
'i'lming
c
WHEEL ALIGNMENT
Gastar
Anftlc
(Degrees)
Gember
Angle
(Degrees)
Toe-
in
(1kIw»)
SCtffiH
IndiB-
atiH
Buick Special
Buick Le Sabre, Invlcta, Electra.
GadiUac 60, 62, 75
Checker Superba 6 L-Head .
Checker Superba 6 OHV ....
Chevrolet Gorvalr ,
Chevrolet 6 ,
Chevrolet V-8 283 cu. In.
Chevrolet V-8 348 cu. In.
Chevrolet Corvette ,
Chrysler Newport, Windsor.
Chrysler New Yorker
Comet.
I)e Soto.
Dodge Lancer...
Dodge Dart 6 . . .
l>odgeDartV.8.
Dodge Polara . . .
Ford Falcon
Ford 6
Ford V.8 292 cu. in
Ford V-8 352, 390 cu. in.
Imperial
Lincoln Continental .
Mercury 6
Mercury V.8 292 cu. in
Mercury V-8 352, 390 cu. in.,
01d8mobileF85.
Oldsmoblle
Plymouth Valiant
Plymouth 6
Plymouth V-8 318 cu. In
Plymouth V-8 361 and 383 cu. in,
Pontiac Tempest .
Pontiac
Rambler American
Rambler American Custom.
Rambler Classic 6
Rambler Classic V-8
Rambler Ambassador V-8. . .
Studebaker 6 . . .
Studebaker V-8.
Thunderbird .
0331 015!30
0331 015 30
035 016,30
.029 019 39
032 019 39
450-800
550-900
550
035! 019
035| 019
035! 019
0351
035
32-34
28-35
26-33
01926-33
019126-33
035) 017127-32
035 017 27-32
.034
025 35-38
035 014
035 017
035
27-32
700
620-980
620-980
No
40-45
017 40-45
014127-32
01427-32
025 35-38 No
025 35-38 No
015 26-28>^; 10004
015|26-28H< 10004
035
035
034
034
034
034
035
034
034 02535-38
.034 015I26-28H
034 015I26-28H
650-950
5*^0-900
670-11301!
500-900
28@3700
22^3800
7-9@2000
18@)3350
33(^2400
32^3600
26^3500
28(h«3750
24^4600
28^3700
17-21 ^
17-21(<
^4300
5-7
8-10
»-10
No
0-10
7H-9
ni-9
No
14-18(<$4400 7H-9
23-27(a^3850 4'yiB-7%
21-25(c^4400 :4'/io-6'/i»
16-20(.^46001 6H-9H
20-24^4100 6-81/ib
T
014| 27-32
015i26-28H
030
016 28-32
016 28-32
620-980
700
No
No
20 5.23.5<p»4000
23-26Cq^4000fi
17-21(0)4300
30^4000
H
7
514
No No H
10004 l20.S-23.5@i4000 7
10004 I23-26C<^4000§544
I
035 .017 40-45
035 020 40-45
035' 017 27-32
035: 017 27-32
033 013! 73-77
035 016128-32
.035
.033
035
035
035
.033
.033
034
020 36-42
016 28-35
016
014
014
.017
.016
.015
2»-35
28-32
2»-32
37-41
28-32
26-28H
800
800
650-950
500-900
540-860^
550-850
650
700*
850
1000
1000
600
600
800
600
550
i26Ca)4200
22-26(^4400
230:^3850
21-25(^)4400
21-25(046001
5-7
8-10
4^4o-7'/r«
6Ks-9H
22-26(^4100 7H-9H
24-28(0^4250
22^3600*
12-16r(d400d
22@42d0
20-24(1)4200
34-38^3800
34-38^3800
24^1800
24(<$2250
21.S-24.S@4000
6-8*
6
5-7
8
8
17Vi@l6
17^2^18
10H-12@15-20
No
I0(g^l5
23@15H
22^15H
15(0.15^3
15^;15>^
16)^-22(0515
16>3-22($15
27-29. 5(g,5»V6
16.4-22^15
19-25(0^14.5
15Ho-20>/io@12
24-30(0117
21-26 ((!> 16
27-29. 5(a)5»^
26(o:6
19-25(rii20
19-25(<i*17§
16H-22@15
22(^18
26^6
19-250)20
19-25(g^l7S
254@16
20H-23«^@21
19-25(01 14 'a
15»ii-20«^(^12
13-19(0)13
19-25(g)16
20(0)13-15
20(^13-15*
9-13(q^ll
22@164
22^16>^
20^15
20^15
14(3^13
16^13
12-18@17
5B
12B
5B
4B
3HB
4B
5B
4B
8B
4B
lOB
lOB
4Bt
lOB
2HB
2HB
lOB
lOB
4Bt
4Bt
3Bt
3Bt
lOB
6B
tl
3Bt
5B
5B
24B
2HB
5Bt
lOlilf
6B
6B
3B
8B99
V V
ZZ
zz
2B
4B
3Bt
-i..=bH
-H--IH
+2
+2
+4.. +5
+2..±H
+1H
0..=fcH
ft
+H..+1H
0..+1
0..=fc^2
+H..-l-)<a
•/6..H
OH
/4..»/h
7H
9«/u
7
7
7
7H
7H
7H
4'-2*
+ H..+1
0,.-|-li°
+K..+I
+H..+1
0..+Ji
-K..+H
\ic :r 6':*
•^. '-r j6':*
>^..^« 6'.*
H H i6*4?
K h :6^J
M U 6»4?
V6. S
73
'2H..-IH
0..+Hj#
o..+>^#
o..+H#
0..+H#
0..+H#
+M..-i^»
-H..+H
+K..=fcH
0..+19
0..+I9
+K..+1
V4
0..H
0..H
o.K
7H
II
74
6H
64
64
6H
44»
84J
6*
6*
'/6..H
H — Before top center
D — Vibration damper
F— Flywheel
P— Pulley
° — Lincoln Continental steering axis inclination
taken at H deg. camber: caster must agree
within H dog. for right and left sides; camber
must agree within ^ deg. for right and left
sides.
«— Steering axis inclination spceified at deg.
4 — Figures apply to cars with manual transmission.
390 cu. m. is 550.
44 — 390 cu. in. is 9
I — 390 cu. in. 21.5-24.5 ® 4000 centr. advance,
12-18 (^ 17 vacuum advance
^—Caster Manual steering -H ±}i deg.
Power steering +M ±}i deg.
98
V— Camber Left +^=fcJi deg.
Right+>irb^deg.
e—Camber Left -|-H =fcK deg. (Prefer -1-^)
Right -1-^ =fc^ deg. (Prefer +^)
* — Lark figure given. Hawk is -1 H to -3 deg. Maxi-
mum variation between wheels should not
exceed 14 deg. on Lark, ^ deg. on Hawk,
f— Figures given for oars with automatic trans-
missions. Different figures are used with
manual transmission cars,
tt— Camber -|-H to -H left
-\-H to-H riuht
♦—670-1130 with auto, trans.
1—16-20^4600 with auto, trans.
tt — 361 cu. in. figure pven
7.5 deg. on 383 cu. in.
® ®— <^aster Manual nteering -^ ±»/i deg.
Power steering -5i ±H deg.
* — Figures given for engines with 8.6-to-l com-
pression ratio. Engines with higher eoa-
pression ratios have different data
¥ — At 1 deg. camber
I— +H deg. caster and dec. camber denrad. !l
in. toe-in preferred on Y-S
9 — Driver's side H deg. more camber
t — With automatic transmissioii — 10
^*— Camber H deg. d:M deg. left
K deg. ±*i deg. right
99 — Figure given is for manual traos. with W*
fuel. Manual trans, premium fuel is IS <kk
B. Auto, trans, figures are 10 deg. B w
regular, 14 deg. B premium
*' — 8B for regular fuel, IIB for premium fuel
ZZ— Timing manual trans. — ^TDC r^nlar fuA ^
premium fuel. Timing auto, trans. — SB ttt»-
lar fuel, 8B premiiun fuel
[more specifications, page 102
MOTOR, August 1961
spherically ground
1
honed
roller heads
O-shaped
raceway
lubrication groove
and rollers
These Bovver features give
you something to hang your hat on
When you sell Bower tapered roller bearings, you
can sell genuine design features. These features not
only help the bearings do a better job, but keep
your customers satisfied— and coming back.
All Bower tapered bearings are Spher-O-Honed.
Roller heads are spherically ground for perfect
contact between roller and flange raceway. Race-
ways are honed to insure the smoothest possible
surface. And a large O-shaped lubrication groove
at the base of the cone flange further improves
performance.
In Bower straight roller bearings, all rollers are
ground with a crown to distribute the load more
evenly along their full lengths, eliminating bearing-
killing fatigue. Bearings last longer.
These are reasons why it'll pay you to sell the
Bower line. Moreover, you get fast delivery when
you need it. Call your jobber today.
BOWER ROLLER BEARINGS
FEDERAL-MOGUL SERVICE
DIVISION OF FEDERAL-MOGUL-BOWER BEARINGS, INC. • DETROIT 13. MICH.
MOTOR, August 1961
Mechanical Data
on 1961 Passenger Cars
ENGINE . . VALVES . . BRAKES . . EXHAUST
continued from page 98
MAK£ AND
MODEL
ENGINE
Firing
Order
Idle Speed
§
9&
Buick Special
Buick LeSabre
Buick Invicta, Electra .
Cadillac
Checker Superba 6 L-Head .
Checker Superba 6 OHV ....
Chevrolet Corrair
Chevrolet 6
Chevrolet V-8 283 cu. in..
Chevrolet V-8 348 cu. in. .
Chevrolet Corvette
Chrysler Newport, Windsor .
Chrysler Ne^ Yorker
Comet.
De Soto.
Dodge Lancer . . .
Dodge Dart 6 . . .
Dodge Dart V-8.
Dodge Polara . . .
Ford Falcon
Ford 6
Ford V-8 292 cu. in.
Ford V-8 352 cu. in.
Ford V-8 390 cu. in.
Imperial
Lincoln Continental.
Mercury 6 ,
Mercury V-8 292 cu. in
Mercury V-8 352, 390 cu. in.
Oldsmobile F85.
Oldsmobile
Plymouth Valiant
Plymouth 6
Plymouth V-8 318 cu. in
Plymouth V-8 361 and 383 cu. in.
Pontiac Tempest
Pontiac V-8 Std. Trans
Pontiac V-8 Hydra-Matic .
Rambler American
Rambler American Custom .
Rambler Classic 6
Rambler Chissic 8
Rambler Ambassador V8. . . .
Studebaker 6 . . .
Studebaker V-8.
Thunderbird 15426378° No
18436572
12784563*
12784563*
18436572"
153624
153624
145236*
153624
18436572"
18436572'
18436572"
18436572"
18436572"
153624
18436572"
153624
153624
18436572"
18436572"
153624
153624
15486372°
15426378°
15426378°
18436572'
15426378°
153624
15486372°
15426378°
18436572"
18736542"
153624
153624
18436572"
18436572"
S342
18436572"
18436572"
15)624
15<624
153624
18436572"
18436572"
153624
18436572"
525
525
525
No
375
375
500
475
475
475
475
500
500
500-550
No
550
550
500
500
500-550
500-525
500-525
500-525
575-600
No
No
500-525
500-525
500-5251
550
460
550
550
500
500
680-700
480-500
No
550
550
550
550
550
550
550
525
525
525
425
425
500
425
450
450
450
500
500
475-525
500
500
500
500
500
475-525
475-500
450-475
450^75
450-475
500
450-475
475-500
450-475
450-475
500
460
550
550
500
500
580-600
480-500
480-500
475
475
475
475
475
550
550
475-.'i00 HYD
VALVES
Tappet
Clearances
C
HYD
No
No
HYD
014
017
HYD
HYD^
HYD
HYD
HYD
HYD
HYD
16H
HYD
lOH
lOH
lOH
No
16H
19H
19H
HYD
HYD
HYD
HYD
19H
19H
HYD
HYD
HYD
lOH
lOH
lOH
HYD
HYD
HYD
HYD
16C
12H
HYD
12H
HYD
24H
24H
3
01
•S
Stem to Guide
Clearances
s
e
Seat
An-
gle
Lift
a £
Timing
Exhaust
Oaioo!
EXHAUST BR.\US
i Si
n
HYD
No
No
HYD
014
023
HYD
HYDC
HYD
HYD
HYD
HYD
HYD
16H
HYD
20H
20H
18H
No
16H
19H
19H
HYD
HYD
HYD
HYD
19H
19H
HYD
HYD
HYD
20H
20H
18H
HYD
HYD
HYD
HYD
18C
16H
HYD
t4H
HYD
24H
24H
HYD
H-2
1-3^
1-3*
3-5
45
45
45
45
45
45
.5-2.5
1-2.5
44
44
1.2-3.0
1.2-3.0
3.2-5.0
3.2-5.0
30
30
44
44
1-2.7
1-2 7
1-2 7
1-2 7
1-2.7
1.5-3.2
1-2.7
15-3 2
2 5-4 2
15-3 2
45
31
46
46
46
45
46
46
46
46
1-3
1-3
2-4
2-4
45
45
45
45
1-2 5
2-3 5
If
T
1-3
2-4
45
45
1-3
1-3
1-3
1-3
2-4
2-4
2-4
2-4
45
45
45
45
45
45
45
45
1-2 5
1-2 4
1-2.4
1-2.4
1-2.4
2-3 5
2 8-4 2
2.8-4 2
2.8-4 2
2 8-4 2
T
45
45
45
45
T
45
45
45
45
1-3
2-4
45
45
1-2
2-3
A
A
1-2 4
1-2 4
1-2 4
2 8-4 2
2 8-4 2
2 8-4.2
45
45
45
45
45
45
1-2 5
1-2.5
15-3
1.5-3
45
45
45
45
1-3
1-3
1-3
1-3
2-4
2-4
2-4
2-4
47
47
45
45
47
47
45
45
2 1-3 8
2 1-3 8
2 1-3.8
2 6-4 3
2 6-4 3
2 6-4 3
30
30
30
45
45
45
2-3 5
1-2 4
2-3 5
1-3
1-3
2-3 5
2 8-4 2
2 5-4
1-3
1-3
45
45
45
30
30
45
45
45
45
45
1.5-3.5
15-3 5
15-3 5
1.5-3 5
45
45
45
45
1-2.4
2 8-4 2
45
45
383
.443
439
.451
284
409
314
328
334
401
399
390
390
344
389
371
371
380
390
344
369
359
408
408
390
408
341
341
371
384
435
371
375
370
430
330
330
340
408
372
375
375
375
375
408
383
439
441
.451
284
409
344
328
334
411
399
390
390
344
389
364
364
386
390
344
369
357
408
408
390
408
339
339 12
369 22
29
31
33
39
2
17
43
16
18
18H
12H
15
15
15
15
8
8
17
15
15
17
12
22
26
15
22
23
384
437
364
368
368
430 24
330
330
400
71
77
77
105
42
54
93
48
54
67H
57H
57
57
37
57
44
44
47
57
37
53
54
68
64
57
68
59
54
68
58
50
44
44
47
64
58
58
63
340
408
369
375 123 2151 ^'53H
.375i2^51?2;53H
10 58
26 64
I2M51H
67
69
75
85
42
62
87
46
52
68H
54H
57
57
45
57
48
48
55
57
45
61
58
68
67
57
63
71
58
68
60
54
48
48
55
64
48
48
77
49
67
53 J4
375> 15
375
408
I
50H;55H
54^1
64
51K
67
33
41
44
59
8
9
69
17
20
25H
15.4
15
15
15
TDC
TDC
9
15
7
9
8
22
23
15
27
10
8
22
20
16
TDC
TDC
9
20
24
24
25
19
23
lOH
10^
lOH
10
14
2
2
2
2
2
2H
IH
2H
IH
2
2
2
2 ■
2H
IH
2H
2H
2H
IH
2
2
23
2 ;S
2 S
2H 2H S
IHiS
IHS
IK
IK
2
2
IMiS
IH
2
2
IH
2
2
2
2
IH
IH
2
2
2H
IH
.H
2
IH
2
2
IHS
IHS
U
12
12
11
11
9
11
11
11
11
11
U
•11
ll.«3e
ll.ee
Il.e;c
nee
12
ll.l»e
11
11
11
9.5
11
•11
•11«
•lie
•19
•15
•15
•15
•15
•15
•15
•15
•15
•15
••7
••7
ABC — After bottom center
ATC — After top center
BTC — Before top center
BBC — Before bottom center
HYD— Hydraulic valve lifters
D— Dual
C— Cold
H— Hot
S — Single
e — Self adjusting
TDC— Top dead center
p — Sport Fury baa 2 in. muffler inlet, dual
exhaust
tFiffurea given in thousandths of an inch
Left bank odd
•—Right bank odd
•'—Right 1-2-3-4. Left 5-6-7-8
4 — No major adjustment required
— .010 top, .015 bottom
|— 390 cu. in. is 575-<500
f — Single on 352 cu. in., dual on 390 cu. in.
^^ — Adjust to slight drag. Back oflF 8 notches.
Passenger car sales data and specifications appeared in July MOTOR and will
102
■■ — Adjust to heavy drag. Back off 10 notei*
front. 12 notches roar
•—Adjust to Blight drag. Back off 7 noleb*
^—Intake 45-45H. exhaust 4.V-45H ^
^ — Top Clearance given, bottom is 2.5-4.5
* — Rear drum 1 in. smaller
1— 45H-45H
t — ^Adjust to heavy drag. Back off 12 notcf'*
on front brakes, 16 notches rear bm«
© — Series 1300— manual transniiteion URT
clearance is — ^intake 6H, exhaust w
I — Dual on Hawk
be listed again in September
MOTOR, August 1961
Did you know that today some passenger car water pumps run as fast
as 4,000 RPMs, and pump up to 50 gallons of water (and sometimes
rust, grit, etc.) per minute? During the normal life of a car, this pump
may handle millions of gallons of coolant. To do this, a pump must
be efficient. Be sure the pumps you sell and install are built to do this
mammoth job. Install Toledo Steel " greased for life " water pumps
that will outlive all others.
TOLEDO STEEL PRODUCTS
Inc.
\ mrBIIUS • OiAVBLANO a, OHIO
WORL-D'O FINMT PAIIT^ • • . WOIIL.D'S FINUT SBRVICe
iOTOR, August 1961
WHY TOLEDO STEEL PUMPS
OUTLIVE ALL OTHERS
• Batter design and manufacturing.
• Finast materials and companants.
• "Qraasod for Ufa'' baaring and
shaft assambly.
• Cvary pump Is factory testad*
X^'^
I
OTC Engine Stand
Owatonna Tool Co., 332 Cedar
St., Owatonna, Minn., offers the
No. 1700 Engine Positioning Stand,
weighing 135 lb. and said to handle
engines weighing up to 1,200 lb.
The company says the stand allows
the engine to be worked on from
any position and permits engine ro-
tation through a full 360 deg. cir-
cle. The engine attaches to the
stand through an adapter bracket.
The stand may be bolted to the
floor or mounted on casters.
Carter Super Zip-Kits
Needle valve and seat assemblies,
incorporating a soft flexible collar
built into the seat to absorb dirt
104
New Products
>TO USE •••TO SELL
particles and permit needle seat-
ing, have been introduced by Car-
ter Carburetor Div. of ACF Indus-
tries, Inc., 2840 N. Spring Ave., St.
Louis 7, Mo. The new assemblies,
designed to prevent flooding at the
needle valve, have been added to
the company's line of clean-out
kits, which will be known as Super
Zip)-Kits.
Armstrong Soft Hammers
Armstrong Bros. Tool Co., 5200
W. Armstrong Ave., Chicago 46,
111., has available hammers of I14,
ly^ and 134 in. head diameters de-
signed for use with interchange-
able soft tips. The nylon tips are
color-coded to indicate varying de-
grees of softness and screw into the
hammer head. The tips are report-
edly resistant to oil, gasoline and
acids, will not chip and are of-
fered in three grades of hardness.
Snap-on Ball Joint Sockets
Snap-on Tools Corp., 8034 28th
Ave., Kenosha, Wis., has available
three ^ in. drive sockets designed
for servicing 1961 Buick and Olds-
mobile ball joints. Model S-8179 is
a 1%6 in. hex socket for Oldsmo-
bile F-85 and Buick Special joints.
Model S-9835 for upper joints on
larger Buick models is a 1^ in. hex
socket, and Model S-9836 socket
for lower Buick joints has a 2i/J in.
hex opening.
Bear Alignment Rack
An alignment rack for installa-
tion on concrete or wood flooring
on lower or upper floors has been
developed by Bear Manufacturing
Co., 2016 5th Ave., Rock Island
111. Known as the Power Rack, the
unit has air-operated hinged run-
ways which function as ramp and
runway and which are adjustable
to desired widths. Having an over-
all length of 16 ft. 10 in., the rad
does not require sp>ecial footings
or foundations and p)ermits all four
wheels to be suspended for tire ro-
tation or brake service, according
to the company.
Heckethom Hose Nozzles
The Flex-Tip water hose nozzle
for use either with 54 ^^' garden
hose thread or 14 in. iron pipe
thread is available from Hecke-
thorn Manufacturing and Supply
Co., Dyersburg, Tenn. Made of
grease-resistant neoprene hose and
machined brass rod, the nozzle has
an automatic cut-off feature which
allows water to flow when the noz-
zle is flexed and stops flow as the
nozzle is released. The company
says no adjustments, springs, levers
or packing are required.
[continued on pace 106
MOTOR, August 1981
NOW YOU CAN REALLY SELL SERVICE
mmm
^or All Heavy Duty and Emergwicf
V«hicl« Use In the New Yellow and
For Normal Passenger Car Use In
the Familiar Red and Blue Box.
akes Dollars and Sense • • • to handle Tung-Sol lighting line. Install Tung-Sol, the line specified by leading
y Duty and Standard headlamps, miniature lamps and independent manufacturers. See your Tung-Sol supplier for
ers— the industry's only complete lighting service line, details. Tung-Sol Electric Inc., Newark 4, New Jersey*
is your opportunity to boost your profits from lamp sales ^_^
gh greater service reliability. One solid source, one high (tWj III M ■■ ■ C H I
ty and 100% coverage of your requirements are only a V.^ I \M mm w w w li
>f the benefits you'll receive with Tung-Sol~the profitable HEADLAMPS • MINIATURE LAMPS • FLASHERS
TOR, August 1961
XWfc
Kew Products
TO USB •••TO SILL
continued from page 104
American Hydraulics Jacks
American Hydraulics Co., 2020
S. 54th St., West Allis, Wis., offers
four floor-jack models ran^ng in
capacity from I14 tons to 4 tons.
Features are said to include saddle
sizes of 6 in. on the I \^ ton Model
FJ-125 and 7 1/4 in. on the larger
models; lifting heights ranging
from 18 14 in. to 26 in., safety over-
load valves and an over-all length
range of 68i/^ in. to 98i4 in. The
Model FJ-125 and U/^ ton Model
Here's the LOWEST mUomplete
"DISPENSING COMBINATION". «. n^et
imi n is a praiRt tH M. PniKli i
IM., Mktn tf lisMi Oi Naiii-eitMtr.
▲ ttt frigiMl, wattrlns tnm typt Um ^
XV ctMwr, fir mra ttM 19 ftan.
r^PRODUCTS, INC
P«r Ml Mdto vritt in 0«vt •^•4
LIQUID DL HANDI-CLEANER
fnsur»s'*HEALTHY-CLEAN HANDS*
And here's why:
Cleans hands cleaner, faster! DL's exclu-
sive deepdown cleansing action dissolves
grease, grime, dirt and actually 'Miffs it
out" removes tenacious stains other hand
cleaners can't touch.
SAFER - INDEPENDENT LABORATORY TESTS CERTIFY
Dl IS A NON-TOXIC PRODUCT.
Contains both LANOLIN and HEXACHLOR-
OPHENE — conditions hands as it cleans,
guards against dermatitis and infections.
CompUfe — r«ady to um.
Mount brocket on wall, bench, pump
itiond, otc, insort ono-holf gallon con-
toinor, thumb scrow locks container
socuroly in ploco, removo motol cap,
ktMft dispomor . . . and you hovo a
c twple H bond ciooning unit at ono low
pricol
i
CANADIAN OFFICESi 236 NORSEMAN ST., TORONTO 18, ONTARIO
FJ-151 have removable handles for
compact storage or service truck
use.
Weaver Wash Unit
The Wash-All for cleaning can,
trucks, buses, engines and assem-
blies, and service area floon and
walls has been developed by Wea-
ver Manufacturing Div. of Dura
Corp., 2100 S. 9th St., Springfield.
111. The unit can be mounted on
any standard 55 gal. drum and has
only one moving part. Built of
brass and plated steel, it is
equipped with wide and narrow
spray nozzles and designed to op-
erate under air pressure of 150-
175 lb. per sq. in.
Gumout Service Kits
J06
Carburetor Clean-Out Kit No.
7880 for on-the-engine carburetor
cleaning is offered by Gumout Dvf-
of Pennsylvania Refining Co., 26W
Lisbon Rd., Cleveland 4, Ohio.
The kits, which are packed 12 to a
carton, are said to contain all items
needed for forced-flow cleaning on
the engine and include stepby-
step instructions.
[continued on page 11$
MOTOR, August I95I
i
|^^5^ew Products
Kj^^r"..TO USB...TO SILL
P continued from page 106
Rimac Pulley Puller
CLAW- HOOK ■
Marquette Swenches
inck-McIlwaine, Inc., 16 Hud-
St., New York 13, N.Y., has in-
uced the Rimac Universal Pul-
Puller for removal of all pas-
er car, truck and bus generator
?ys, including alternator pul-
and pressed-on Autolite types.
puller jaws have an opening
e of 2 in. to 43^ in. The puller
be vertically mounted on a
or used horizontally on the
h, it is said.
f cQuay-Norris Bearings
o««ew^ss6;<»i»i!^;'.iCij'j:.!c<«;%>!0!^vv<cv-.v^^^
le MI-1000 copper-alloy bear-
[or heavy-duty engine use has
developed by McQuay-Norris
ufacturing Co., 2320 Marconi
, St. Louis 10, Mo. The steel-
ed bearing has a sintered cop-
ead lining covered with a .001-
[)abbitt thickness, with a tin
coating for run-in protection.
company reports the bearing
position combines the anti-
ion qualities of babbitt with
strength characteristics of cop-
lead alloy.
Marquette Div. of Curtiss-
Wright Corp., 1145 Galewood Dr.,
Cleveland, Ohio, offers two models
of manual impact wrenches which
do not require air or electrical feed
lines. Known as the Swench, the
impact wrenches are available in a
1/2 in. square drive Model 500 rat-
ed at a maximum torque force of
250 Ib.-ft., and in a ^ in. drive
Model 625 rated at 500 Ib.-ft. Both
models are furnished with a nut
runner, locking pins for impact
sockets and a metal case. The com-
[CONTINUED ON PAGE 116
ffie WEi yKffliWfl^ nnnkl V5
presents a NEW concepf in
VAIVE fACm ErriCIENCY
The new Kwik-Way Model VS is
more than an improved model, it is
a new concept in valve facing. It
combines design stability with oper-
ating ease and greatly increased ef-
ficiency. The surface grinding mech-
anism is now an integral part of the
one-piece casting. This eliminates
the possibility of misalignment. Sol-
id ways now absorb the grinding
pressure. The new 5" diameter
grinding wheel handles more valve
sizes and all new alloys with ease.
New power — a Vi-hp capacitor
type, heavy duty, constant speed
motor supplies vibrationless float-
ing power for the grinder spindle
only. Individual motors for chuck
and coolant pump. There are count-
less other new features about the
new Model VS which make valve
jobs easier and more profitable. Mail
coupon now for the new illustrated
brochure on the Kwik-Way Model
VS . . . the only new concept in
valve facing.
1
I
CEDAR RAPIDS ENOINEERINO COMPANY I
907 17Hi St. N.E., Cedar Rapids, Iowa |
Please send Model VS brochure to: I
Name
Address
City
State
I
.J
TOR, August 1961
New Products
TO USB ...TO 9BLL
continued from page 115
pany reports the impact force is
supplied by a built-in spring force.
Lucas Battery Filler
A Lattery filler said to control
the exact level of electrolyte fill is
offered by Lucas Electrical Services,
Inc., 501-509 W. 42d St., N.Y. 36,
N.Y. According to company re-
ports, the filler automatically cuts
off its electrolyte flow as the cor-
rect level is reached in the battery,
and remains closed during removal
by means of a control valve. The
filler is made of polyethylene.
Fox Alternator Protector
vv" i ii:.
I
Fox Products Co., 4720 N. 18th
St., rhiladelphia 41, Pa., offers
Model 120 alternator protector,
which can be installed on most bat-
tery chargers through one connec-
tion. Designed to prevent reversed
polarity during battery charging on
alternator-equipped vehicles, the
unit has a signal light to indicate
reverse polarity, overcharging, or
short circuits.
JJ6
Ammco Adapter Set
Small drum adapter set No. 5775
has been developed by Ammco
Tools, Inc., 2100 Commonwealth
Ave., North Chicago, 111., for use
with Ammco Model 5000 brake
drum lathes. The set has adapten
for grinding or turning of smaller
drums down to 6 in. diameter sizes.
UMS Battery Tester
The Delco-tronic 12-volt batter)'
checker for instant checking of bat-
tery voltage is offereci by United
Motors Service Div. of General Mo-
tors Corp., General Motors BIdg.,
Detroit 2, Mich. The fully transis-
Recognize these problems caused by looseness? (1) Tire is worn smooth by loose ball-joints
which fail to hold wheel in proper alignment. (2) Driver tries to return car from shoulder back ^
Prolong tire Kfe with MOOG
Ball -Joints
Ordinary ball- joints may seem to fit
snug under the weight of the car.
But when car is in motion this weight
is often ranoved, and even new ball-
joints are often wobbly. What to
do? Replace 'em with Moog Adjust-
For safer steering: MOOG
"Steering Stabilizer*'. . ."The Poor
Man's Power Steering". .. by any
name here's the answer to thread-
on-thread or rubber-loaded steering
connections which may work loose
or bind. Moog Ball-Bearing Idler
able Ball- Joints! Looseness is elim-
inated with the twist of an Allen
wrench. Tires last longer because
wheels stay in better aligmnent at all
times . . . even when car hits bump!
Pay for themselves in longer tire lif a
Idler Arm Kits
Arm Kit converts steering to smooth,
reliable ball-bearing action for safe,
positive steering control at all speeds
. . . with or without Power Steering.
Looseness is eliminated! Immediate
improvement in the feel of the wheel
MOTOR, August 1961
torized tester requires no adjust-
ments, and is pocket size. A green
light indicates acceptable battery
voltage, while a yellow light indi-
cates further light-load tests are
needed, the company states.
Niehoff Ignition Tester
Model T-45 Ignition Efficiency
Tester for checking coil output,
primary and secondary circuit re-
sistance and openings, condensers,
alternator diodes, field windings
and distributor caps has been in-
troduced by C. E. Niehoff and Co.,
4925 W. Lawrence Ave., Chicago
30, 111. Contained in a rigid plas-
ito highway, but play in steering causes momentary lag in steering response. When loose-
ss Is taken up. car lurches into path of oncoming car. (3) High speed shimmy.
WHY SETOE FOR A "CRUTCM" when a
permanent "cure" is available? Moog parts cost
no more than many gadgets which offer only
temporary solutions to alignment and
steering problems. And Moog's full coverage
means that most Moog parts, including those
shown here, are available for nearly all cars.
So there's no reason to settle for a "crutch."
Insist on the "cure". . . genuine Moog parts,
choice of the alignment specialist!
UNDER-CAR PARTS
For almost
every
popular car
^ MOOG INDUSTRIES, INC.. ST. LOUIS 33, MO.
tic case, the tester is furnished with
leads, distributor cap adapter, high
voltage pliers and instructions.
Prestone Parts Cleaner
Union Carbide Consumer Prod-
ucts Co., Div. of Union Carbide
Corp., 270 Park Ave., New York 17,
N.Y., has available Prestone Metal
Parts Cleaner No. 1 and No. 2 in 6
gal. containers which hold 4 gal. of
cleaner and a cleaning basket. The
basket can be used with the lid in
place to reduce vapor loss and spill-
age and control odors. The basket
can be raised or lowered with a han-
dle on the lid to prevent splashing.
Guaranteed Marine Switches
Guaranteed Parts Co., Inc., Sen-
eca Falls, N.Y., offers its line of all-
brass marine switches for operat-
ing boat starters, horns, lights and
sirens. The switches are produced
in push-button, push-pull, toggle
and key-operated models and have
chrome-plated brass mountings.
[continued on pace lift
MOTOR, August 1961
^NTV
AT LAST!... A SPECIAL
-^ PARTS
. CLEANER*
JUST FOR
AUTOMATIC
TRANSMISSION
WORK
GRAYMILLS
nRANS-CLENE
TRANS-CLENE cuts deep-down var-
nish and carbon deposits from every
comer of intricate valve bodies, pumps,
and other hard-to-clean transmission
parts. The heaviest oxidized coatings
soak loose and easily brush or rinse
away. Loosens gaskets for faster, sim-
pler removal. Safe on aluminum. Avail-
able in special 16 gal. size with dip
basket and cover. Also in 6, 30 & 55 gal.
drums. Send for catalog.
TRY TRANS-CLENE. YOU'LL SEE THE
DIFFERENCE IN ITS CLEANING POWER
OVER ORDINARY SOLVENTS. YOU CAN
GET IT FROM YOUR JOBBER.
7
'Cl«aning procadurat for Automatic
Transmission ports"
wjifrff f oil
fiiffff
•ooKiffr ,
ProvidM st*p by stop clooning procoduros that insure
quality {obs and cuts down on costly comobocks.
m GRAYMILLS
CORPORATION
8757 N. LINCOIN AVE. CHICAOO 13, lU,
New Products
TO USB •••TO SILL
continued £rom page 117
Federal-Mogul Seal Tool
A rear-wheel seal-installation
tool kit consisting of a metal han-
dle and 12 plastic adapters for use
on popular passenger cars and
light trucks has been introduced
by Federal-Mogul Service, 11031
Shoemaker Ave., Detroit 13, Mich.
The company reports the tools can
also be used as a sales aid in show-
ing customers the difference be-
tween old and new seals as they are
placed on the adapters.
Miracle Power Supplement
Miracle Power Products Corp.,
1101 Belt Line St., Cleveland 9,
Ohio, offers its Miracle Power
Tune-up, Break-in Oil, an oil sup-
plement for adding to the crank-
case during regular oil changes.
The company says the supplement
relieves sticky valves and lifters and
leaves a graphite film on engine
suiiaces for protection against
scuffing and scoring during new en-
gine break-in.
Wittek Hose Clamps
Wix Corp., Gastonia, N.C., has
available an air filter tester consist-
ing of a high intensity light and
shielded hood for customers to ex-
amine the condition of their air
filter cartridges. The flashlight bat-
tery-powered tester is reportedly
compact enough to be used by the
owner while he sits in the car.
Ditzler Body Filler
A body filler which utilizes color-
coding to indicate hardening speed
is offered by Ditzler Color Div. of
[continued on page 120
MOTOR, August 1961
Wittek Manufacturing Co., 4311
W. 24th Place, Chicago 23, III, of-
fers its new Sure-Tite Series H
worm-drive hose clamp. Clamps in-
clude a Yg in. slotted head for
wrench or screwdriver tightening.
Made of heavy-gauge stainless steel,
the clamps may be used for radia-
tor, heater, vacuum or air vent
hoses and are available in diam-
eter sizes ranging from %6 in. to 7
in.
Wix Filter Tester
*^l always use Monmouth in my racing cars
. . . because my engines turn over at some pretty high rpm's and need a
bearing that can take punishment. With Monmouth I race all season
without bearing problems.'*
Mr. Carpenter has been racing modified stock cars for over ten years.
In his customers' cars, as well as his own, he installs Monmouth Bearings
exclusively — because he knows he can always depend on Monmouth's
high quality.
If you want performance that pays off, use Monmouth Bearings
in all your engine rebuilds. For instant service, call on your
Napa jobber. He can give you complete Monmouth service
oti all your engine bearing requirements.
MONMOUTH Engine Bearings
^EVtTE SERVICE: Cleveland Graphite Bronze • OiVivon of Cfwite Corporofion • Cleveland 3, Ohio
Motor, August 1961
says J. T. Carpenter
Carpenter's Auto Service
Waco, Texas
r
New Products
"..TO USB ...TO SBLL
continued from page 118
Pittsburgh Plate Glass Co., 8000
W. Chicago Blvd., Detroit 4, Mich.
Called DX-666 Ditz-Flex Body Fill-
er, the filler has a color and hard-
ness selector on the container lid,
showing the colors of the various
degrees of hardness as a guide for
mixing the cream hardener. Ac-
Martin Filters
cording to the company, the filler
will not bubble or pinhole during
baking and can be worked with a
minimum of grinding and dust.
NEW
MASTER
BRAKE CYLINDER
REPAIR KIT
ASSORTMENT
M Brake Parts
SERVICE HiTS J ' " -^ f -l
MASTER
M
New Master "Blue Ribbon assortment MK-101, shown
above, handles 92.8% of wheel cylinder replacement repairs
and 16% of master cylinder repair needs. Cylinder repair
kits are complete, include all necessary quality replace-
ment parts; packaged kits come in sturdy, colorful steel
cabinet. Handy cabinet is 23 inches wide, 9V6 inches deep,
can be set on shelf or hung in repair area.
MK-101 contains 44 fast-selling wheel cylinders and 14
top-turnover master cylinders. Ask your Master Jobber
for full details on new MK-101 Brake Cylinder Repair
Kit Assortment.
MASTER PARTS DIVISION
Alrtex Products, Fairfield, Illinois
Fuel Pumps • Water Pumps • Blue Ribbon Hydraulic Brake Cylinders and
Parts • Front End Suspension Parts • Tie Rod Ends and Drag Links
Martin Filter Corp., 191 Tal-
madge Rd., Edison, N.J., has de-
veloped a new line of air, oil and
gas filters for domestic and foreign
passenger cars and trucks. Air fil-
ters are said to be flameproof. The
company further says its fuel fil-
ters, with over 70 sq. in. filtering
area, prevent passage of water as
well as dirt into carburetors.
Gunk Carburetor Cleaner
1^0
Gunk Laboratories, Inc., 630 N.
Harlem Ave., River Forest, 111., of-
fers a carburetor cleaner, known as
C-C, which is reportedly odorless
and will not burn hands. Available
in 5 gal. containers with or without
cleaning baskets or 15, 30 and 55
gal. drums, the cleaner is formu-
lated to remove varnish, tars and
grease, according to the company.
Westinghouse Bulbs
A new line of automotive bulbs
and headlamps designed to meet
performance requirements of trucks,
emergency vehicles, oflF-highway and
farm equipment, buses and passen-
ger cars, has been introduced by
MOTOR, August 1961
Westinghouse Electric Corp.,
Bloomfield, N.J. According to the
maker, the heavy-duty line provides
longer, trouble-free service life
under abnormal conditions of shock
and vibration.
Auto-Test Tester
Grizzly Wheel Card
A compression tester with 300
lb. gauge markings, quick-change
coupling and three coupling plugs
for fast interchanging is offered
by Auto-Test, Inc., 600 S. Michi-
gan Ave., Chicago 5, 111. Known as
the Mark II Compress-Aid Kit, the
tester also has shatterproof lens,
positive catch-and-release coupling
action, and flexible hose to make it
easy to reach plug holes.
New
Business Getters
Displays • Signs • Packages
D-A Display Rack
■ R- - The f99ilt$tf •Hi*^ 99 m tkt wrUt j^ ^
W-r' Y«g CM HIAI Hit (iiffer«K« ^
Racing Div. of DA Lubricant
Co., Inc., 1332 W. 29th St., In-
dianapolis, Ind., has available a dis-
play and merchandising rack made
of heavy-gauge wire. The rack has
carrying grips to permit indoor or
outdoor use and holds 12 one-qt.
cans.
MOTOR, August J96]/
A steering-wheel card explaining
to customers the advantages of
Grizzly brake linings and instruc-
tions on correct break-in of new
linings is offered by Grizzly Brake
Diw, 168 N. Michigan Ave., Chi-
cagao 1, 111. The card also outlines
procedures to be followed in ob-
taining maximum lining life and
performance.
Dorman Spring Display
A 36-compartment all-steel mer-
chandiser measuring 42 in. high,
171/4 in. wide and 12 in. deep and
containing an assortment of 228
brake shoe return springs in 41
sizes is offered by Dorman Prod-
ucts, Inc., 5757 Mariemont Ave.,
Cincinnati 27, Ohio. Each spring
size is packaged in sets of four
units. A clear plastic-covered dis-
play cabinet is mounted on top of
the merchandiser.
Pacco Regulator Display
A display consisting of six Flow-
trol-r fuel pressure regulators in-
[CONTINUED ON PAGE 122
NOW
«««GR£ATER I
WELDABILITY
at lower
cost
wiih
Now you can arc weld, spot weld,
even braze, solder or charge a
battery from one FOX-ARC
power source. This compact,
portable unit not only costs less
to own but costs less to operate
as well.
The FOX-ARC Spotweld Gun,
operating from outlets on the
welder, or from separate power
supply, is lightweight and easy
to use. It spot welds from one
side of the job . . . requires no
back-up electrode. Eliminates
guesswork ... is easy and safe
to use.
^ There is no limit to the weld-
ing jobs that FOX- ARC can do
quickly, efficiently, safely and
at the lowest possible cost.
For complete information or
a demonstration, call your local
Automotive Distributor or write:
FOX PRODUCTS COMPANY
4752 N. 18th St., Phila. 41, Pa.
POX'ARC ineludmB a comp/«f« rong* of
wldmn, wMing fool$ and acemuoHmt.
METHODS AND EQUIPMENT
FOR IMPROVED
AUTOMOTIVE WELOIH^
L.
,i
v^>
New
Business Getters
Displays • Signs • Packages
continued from page 121
dividually packaged in transparent
display packages mounted on a
poster board is offered by Precision
Automotive Components Co., Man-
chester, Mo. The poster board
^v'
MEW FUEL PRESSURi/-~\
^ REGULATOR ( )
<