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y^ m PROPERTY O^ j^ 




JBwfs, 




«8«7 

A R T E S SCIENTIA VERITAS 




Variable-Speed Fan Service P<ig^ 5S Find Good Service Managers Pi 
Seek Fade-Free Brakes P^g^ 44 Boost Summer TBA S^W& 

Green News Section Page 33 • Index I*«L^e 1 




Tests show that a genuine Perfect Circle **98" oil ring 
retains almost twice as much tension as a leading com- 
petitive oil ring when both are subjected to an equal 
amount of face wear. 

That's chiefly due to the wider free gap in PC's chrome 
rails. Since the ring must be compressed a greater distance 
when it is installed, there is proportionately less loss of 
tension as face wear occurs. The result: good oil control 
over a longer period. 

^ ^s uniformly -applied tension is one of many reasons 
ig engine and vehicle manufacturers, fleet oper- 

^rivers and mechanics the world over prefer 

Perfect Circle piston rings. 

atrol that lasts longer, always install genuine 

\ee — the rings the "pros" prefer. 




THE DOCTOR 
OF MOTORS 

Skilled mechanics 
the world over 
prefer and 
install 

Perfect Circle 
piston rings 



RINGS • POWER SERVICE PRODUCTS 





USE THE FULL PERMATEX LINE 



You won't see these products 

in a supermarket because 

only you sell Permatex 

Chemical Products. 



f^^^^ .••MAOeTk»yt^^^TH^of&BSi€H4At^! 




COMPANY, INC. 

300 Broadway, Huntington Station, L I., New York 
Factories: Brooklyn 35, N. Y. • Kansas City 15, Kansas 



MOTOR, July 1%1 



JULY 1961 

Volume 116 
Number 1 



MOTOR 



® 



250 West 55th Street 

New York 19, N. Y., U.S.A. 

PLaza 7-5020 



EDWARD FORD RICHARD £. DEEMS CLIFFORD S. BAIL]EY 

£dicor Prcndent'Magaiiocf DiTiiioD Publisher " v 

ROBERT LUND Dettoic Editor PETER SILVERI Managmg Editor WALTER O. ROEHLER Engineering Editor 
WILUAm J. MORELAND Technical Editor THOMAS V. GLOVER Scrrice Editor 
BERT MILLS Washington Editor HENRY J. LEE Art Editor 

Published by Hearst Corp.. RICHARD E. BERLIN, President 



COVER Painted by Ben Eisenstat 
GREEN SECTION Late News as MOTOR Goes to Press 



33 



EDITORIAL Dealers to Spare? 37 

SERVICE Safe Plug Service on Aluminum Heads 40 

Cures for Push-Button Drive Troubles 42 

Tune-Ups Open Sales Door 47 

Make Summer a TBA Bonanza! 48 

Put Spring Back in Leaf Springs 53 

Quick Front End and Cowl Repair 54 

Trucks Pay Shop Extra 56 

Speedier Variable-Speed Fan Service 58 

Factory Service Slants 64 

Fix It 79 

MANAGEMENT Where to Find Good Service Managers 38 

How to Rate No. 1 with Car Buyers 50 

Cap Says "It Pays to Please Patrons" 52 

Ads Sell Salesmen to Car Buyers 57 

DESIGN DEVELOPMENTS Engineers Nearer Jade-Free Brakes 44 



DEPARTMENTS 



What Detroit Is Thinking. . 41 

Cartoons 46 

Capital Close-Ups 49 

As Engineers See It 57 

How's Business? 60 

What Caused This? 66 

How Would You Fix It? . . 84 



Can You Name It? 156 



Is It Legal? 88 

News for Jobbers 90 

Sales Specifications 100 

Things to Come 108 

New Products 113 

U.S. Vehicle Sales 140 

Imported Vehicle Sales 141 



INDEX OF ADVERTISEMENTS 



172 



ADVERTISING REPRESENTATIVES 

K. L. Geelhood, Advertising Manager 

J. E. Gilbert W. H. Robey Richard S. Dalev Wayne D. Mayfield 

G. P. Drake Ray C. Moore 803-4 New Center Bldg. 1836 Euclid Ave. 

250 West 55th St. 11 N. Wacker Dr. Detroit 2, Mich. Cleveland 15. Ohio 

New York 19. N. Y. Chicago 6. HI. TRinity 1-2230 Superior 1-1177 

PLaza 7-5020 FRankUn 2-0640 



James C. Galloway and Co. 
6535 Wilshire Blvd. 
Los Angeles 48, Cal. 
OLive 3-3223 



MOTOR 





MOTOR is published monfhiy by th« HEARST CORPORATION. 250 W«$t 55th St.. N«w York \9, N. Y.. U.S.A. Richard E. 
B«rlin. PrMidtnt; G«org« H«aret. Vic« PtMidtnt; Richard E. D««fns, Executive Vic« Pr«sid«nt of Magazine; Fr«d L«wis, Vic« 
Pr«$id«nt and G«n«ral Manager of MagazinM- Robert F. MacLtod, Vic« Prcsidtnt for Adv«rti$lng: John R. MilUr, Vic« Pr«$l- 
d«nt for Circulation; ClifFord S. Bail«y. Vic« Pr«sid«nt for MOTOR; G. O. Markuson. Vice Pr«tid«nt and Tr«aMr«r- R. F. 
McCauUy. S«cr«tary. © \H\ by th« H«arst Corporation, all rights r«s«rv«d. CabU address DICREDEEMS NEW VORK. 
S«cond-class postage paid at N«w York. N.Y., and at additional mailing officM. Printed in U. S. A. Pric« p«r copy, SO c«nts; 
subscriptions, payabi* in advanc*. %4 for on« year; $7 for two y«ars; Canada. $5 for on« y«ar; foreign countries, $7 for on« 
y«ar. For change of address, give old address as well as new, with postal zone number if any. and allow five weeks for change 
to become effective. Unsolicited manuscripts and illustrations cannot be returned unless accompanied by full return postoge. 

NOTICE TO POSTMASTER: 

Please send notifications regarding undeliverable magozines to MOTOR. 250 West 55th St.. New York 19, N. Y. 

MOTOR, July 1961 



MOTOR 



AS I I'J II J II J I GOES TO PRESS 



Last-Minute News . . What It Means . . What's Ahead 



Dealers Face Three When June sales fell off disappointing- 
Months of Red liig " ly, car dealers were shocked into the 

realization that their last chance to 
make a profit until October had eluded them« Although the 
rest of the year may show a profit over-all, July, August 
and September look like certain losers to most retailers • 
The outlook is so bleak that scores of dealers are getting 
out rather than face the discouragements* Bankruptcies may 
not be increasing but voluntary dropouts enqphatically are* 

Production Cutback With the 1961 model run almost at an 
Is Due This ^nTET end, car output will begin to slow down 

this month* Only a few more Ford and 
Chevrolet products remain to be built in August* After that 
production of 1961 *s will be shut off* July schedules call 
for l|.65fOOO units, a sharp cutback from the 561,000 cars as- 
sembled in June, the highest monthly run so far this year* 

Optimism Not Based Though Detroit still talks in terms of 
On Past Experience a good market between now and new-model 

time, history is against optimism* Only 
once in tiie last decade have third quarter sales been close 
to the second quarter* June business failed to match Hay, a 
development factory sales chiefs were unable to ej^lain* 
They were confident May^s upsurge would carry into June but 
the trend ttirned down* Dealers delivered an estimated 500, « 
000 domestic cars in June, a decline of 30,000 from May* 

Dealer Car Stocks Detroit forecasters did better at call- 
On way Up Again' ing the turn on inventories than they 

did on sales* As reported in MOTOR last 
month, industry quarters predicted a rise in June and stocks 
shot up, ending a three-month down trend* Padded by the ad- 
dition of 25 f 000 cars in June, dealers entered July with a 
stock of 963,000 cars* Although this is about 75fOOO cars 
below June I960, dealers have their work cut out if they are 
to escape a heavy carry-over of obsolete 1961 models* 

Used Car Sales in Jtine used car business was the best of 
J'une Year's Best the year* Most dealers are moving their 

trades not in the recommended 30 days 
but within three weeks* Ford and General Motors dealers are 
down to a 20- to 25-day supply of secondhand cars* 



MOTOR, July 1961 '^ 



Labor Talks Begin 
On Frleadly Note^ 

A cordial atmosphere on both 
sides marked the opening of 
contract negotiations between 
car makers and the United Auto 
Workers union • Although outlook 
is for a harsh contest before a 
new contract is hammered out, 
industry observers could not 
recall a time when labor*man- 
agement talks kicked off on 
such a friendly note* Principal 
source of difference is expect* 
ed to center on the union *s de- 
mand for salaries for produc- 
tion workers, who h&ve always 
been paid on an hourly basis* 

Factories Too Busy 
For Dealer Plaints 

Warning to dealers : This is 
not an auspicious time to hit 
factories for favors, especial- 
ly with requests requiring ap- 
proval of top policy makers • 
Aside from the usual incubation 
problems with new models, in- 
dustry chiefs are huddled over 
their strategy for contract ne- 
gotiations with the United Auto 
Workers • Dealers would do bet- 
ter to save their complaints 
until after new models and la- 
bor talks are out of the way« 

New ll5-in> Ford 
To Resemble Comet 

The "in-between" .Ford, a car 
with a wheelbase of 115 i^o, 
that will be priced between the 
standard Ford and Falcon, is 
said to reveal a close resem- 
blance to this year*s Comet, 
although the identification is 
not as strong as in the case of 
the current Valiant and Lancer • 
Company thinking la that this 
car might become the bread-and- 
butter model for Ford retailers^ 

Don >t Quote 1961 Prices 
On 19b2* 81 Dealers Tol3 

Dealers accepting orders for 
1962 models before factories 
post prices, a widespread prac- 



tice last year, are being warn- 
ed against using 1961 tags in 
quoting to customers* New mod« 
els will bring numerous price 
changes, up and down, as manu« 
facturers adopt new marketing 
strategies • The price should be 
left open until dealers have 
the new lists in hand« 

Oldsmo bile to Have 

Field to Itself 

Dealers holding the Oldsmo- 
bile franchise may wind up with 
the most exclusive market in 
the industry, a field entirely 
to themselves with only token 
conqpetition. The division has 
not had any serious opposition 
from Ford and Chrysler since 
last year when both Mercury and 
Dodge dropped to a lower-price 
notch and De Soto bowed out« 
Word now is that Buick, long a 
rival of Olds, will go the Pon- 
tiac route in 1962. 

1962 Buick Special 
To Sell for Les? 

Buick dealers who carry 1961 
Specials into the next model 
year could find their merchan- 
dise seriously behind time on 
price • The 1962 model will not 
make the current car obsolete 
as to style, but the next ver- 
sion of the Special may sell 
for #100 to |200 less than the 
present car« Extent of the cut 
will depend on how much money 
conqpany can save by using ita 
new cast-iron V-6 as the stand* 
ard plant in place of the now 
standard aluminum block V-8« 

Second Half Rise 
In Output Foreseen 

Second half output will sur- 
pass the first half total by 
100,000 cars, T« J. Obal, sen- 
ior Ford Motor Co« economist, 
told the n« S* Chamber of Com- 
merce recently • This would be 
the first time since 1950 that 
the second half has topped the 
preceding six months • He alao 



34 



MOTOR, July I96I 



foretold a ^#500, 000 car year 
for 1961 and aaid that dealer 
stoeka would shrink to 650,000 
units by Sept« 1« 

Others to Follow QM 

6n Demonstrator Rebates 

Other car factories are seen 
following (Af*s lead in extend-* 
ing the ^ per cent rebate on 
old«niodel holdovers to include 
demonstrators; may move even 
before this reaches readers* 
Development is not looked upon 
with favor by some firms hard-- 
pressed to show a profitf but 
dissenters feel they have no 
choice except to follow 0M« 

Big 3 to Show New 
Lines in September 

Ail Big 3 lines save one will 
be introduced in September* The 
single exception is an addition 
to Lincoln-Mercury ranks which 
will not be out until November* 
American Motors is not expected 
to announce its wares before 
first week of October • 

Factories to Lift 
Ban on Racing 

Detroit •s hot-rod set, mem- 
bers of whom prefer the milder 
tag of "high performance enthu- 



siast," foresee the final col« 
lapse of the ban on car conqpany 
participation in racing and em- 
phasis on horsepower by next 
summer* Formal lifting of the 
ban will be an enqpty gesture 
for many firms , who have long 
engaged in "high performance 
events" in various ways* 

Dealers to Get First 
19b2's Late In August 

With the exception of a few 
Ford and Chevrolet plants, in- 
dustry will end 1961 model out- 
put this month* But new models 
won*t move in volume imtil next 
month due to time needed to in- 
stall production equipment and 
make line changes • Dealers 
should begin receiving initial 
shipments of new models about 
third week of August* 

Dualing of Makes 
To Be Discouraged 

Detroit will seek to discour- 
age dealers from further dual* 
ing of brands in the new model 
year, although retailers who 
are already handling a mix of 
makes are safe enough* Except 
in the rare instance, they will 
not be asked to surrender con- 
flicting franchises* 



Brief but Addition to the Chevrolet line, which will go between 
Important the standard car and Corvair, may be tagged with the 
Latin for new, Nova««*«Some factory field man are giv- 
ing dealers the old one about an inventory shortage between now 
and new models in an effort to get merchants to take more cars«*o« 
The imemployment problem in Detroit applies to executives , too» 
Several top figures at factories who have made no secret of the 
fact they would like to move to new Jobs or change conqpanies hav^ 
quit looking and quietly settled into lesser posts with their old 
enqployers* No openings elsewhere** ••New entry in Pontiac*a Ventura 
series will be the Grand PriXf a bucket-seat Job*^^*£xecutive of a 
Big 3 coxqpany, who asked his division's advertising agency why it 
could not produce consumer copy as striking as the Volkswagen ads* 
drew this answer y "We could, if the client was in Europe*"** •* 
Chevrolet dealers will have three convertibles for 1962*«**Former 
dealer now active in a trade group where he has numerous contacts 
with factory officials is invariably late for appointments* Inten* 
tionally, he confides , "to make up for all the times I had to wait 
for factory people in my 30 years as a dealer*" 



MOTOR. July 1961 



Some Shops and Jobbers 
Ignore Service Letup 



June brought a halt to the rapidly ex- 
panding demand for service that marked 
the preceding two or three months , but 
all repalrshops and Jobbers were not affected equally* Where the 
repalrshop has been heavy on repairs essential to keeping vehicles 
running, business has been good and Jobbers strong on hard parts 
and shop work also found volume satisfactory. The current slow- 
down, which Is rxinnlng around $ per cent below the same time last 
year. Is due principally to two factors* One Is a disposition on 
the part of car owners to postpone everything but vital repairs • A 
second Is the attitude of car dealers, whose paper-thin profits 
this year have forced them to buy with great care» 



Finance Disclosure 
Bill Hearings SeT " 

Senator Douglas » •• truth In 
lending" bill, which would re- 
quire all retailers to Inform 
all Installment buyers of the 
Interest charged them In terms 
of sliqple annual Interest, Is 
up again for hearings* These 
have been set for July 1? to 20 
before a subcommittee of the 
Senate Banking Committee* 

New Hearings 
On Geller Bill 

Emanuel Geller *s bill, which 
would forbid automobile manu- 
facturers to finance or Insure 
the cars they make, was again a 
subject of hearings before the 
anti-trusts subcommittee of the 
House Judiciary Committee* It 
Is too early to gauge the pos- 
sible fate of the bill, since 
powerful forces are both for 
and against It* The car coxqpa* 
nles oppose the bill. Independ- 
ent finance and Insurance firms 
and the IGOA back It* 

IGOA Pick Mllllkln; 
Rap Teiig>ered Glass 

George Mllllkln, Youngs town ^ 
Ohio, was elected president of 
the IGOA at the recent 6th an- 
nual meeting at St# Paul, Minn* 
Art Fox, Cedar Rapids, la*, was 
named first vp; George Mlllln« 
ger, St* Louis, second vp; and 
John Breneman, Lancaster, Pa«, 
third vp* Bryan Davis, Raleigh, 
N« C«, was chosen secretary- 



treasurer* The meeting adopted 
a resolution that calls on car 
factories to halt the use of 
tenqpered glass In new cars* An- 
other resolution called on the 
association to launch a program 
of member services* 

First Ford Cardinal 
Due Hay if ext Year 

New timetable on Ford's Car- 
dinal, a sub-compact slse car. 
Is as follows: Pilot production 
will get under way at a German 
plant In February • Car No# 1 
(first off the line after the 
pilot run) Is due May 18, 1962* 
Public Introduction Is planned 
for July, as a 1963 model* The 
foregoing dates are official as 
of now, but could be revised* 

Factories to Check 
Warranty Cheating 

car factories will start to 
crack down this fall on dealers 
who collect twice on warranty 
work, once from the customer, a 
second time from the factory o 
Names of some offenders are al- 
ready known to factories* Buy- 
ers who expected but did not 
get better treatment after new 
car warranties were extended 
have flooded the factories with 
complaints* In letters where 
dealers are Identified by name, 
the factories have been able to 
check cons\uners* mall against 
warranty claims by the dealers, 
thus pinpointing retailers who 
have collected from both sides* 



16 



MOTOR, July 1961 




Dealers to Spare? 

A complaint heard frequently at the Task Force meetings 
conducted by the National Automobile Dealers Assn. was the 
charge that ^Eictories are crowding territories with dealers. The 
oversupply of dealers, it was said in some quarters, was worse 
than the overabundance of new cars. 

This may sound odd in view of statistics which show that 
the number of automobile dealers has dropped steadily since 
the end of World War II and now is only about two-thirds as 
great as it was 15 years ago. 

The apparent paradox is easily explained. When seen in the 
proper perspective, it makes the dealer stand one of the most 
telling of their arguments for a new deal in dealer relations. 

Actually the number of retail automobile outlets has de- 
clined and continues to fall. The competitive pinch being felt 
by dealers today is simply the expansion of the individual dealer 
into other price brackets. Where before he competed against 
only two or three other dealers in his area, he now sells against 
practically everybody, because every dealer, except those han- 
dling luxury lines exclusively, has a car or model for any purse. 

What the car JFactories can do about the dilemma is far from 
clear. Every factory wants to exploit as wide a segment of the 
market as possible and dealers themselves would probably be 
the first to scream if a factory threatened to spin off a series or 
two from those they now sell. 

Perhaps a little less insistence from the factories on carrying 
top-heavy inventories and a bit more realistic approach to the 
problem of how many series or lines to build would help. 

The only thing dead certain is that dealers need some kind 
of assistance in their present profitless plight. 

EDWARD FORD 

Editor 



MOTOR, July 1961 



V\ 



WHERE TO FIND GOOD 



Chances are his own business is the best source if 
the dealer, using these suggestions, knows how to 
pick and develop youngsters already on his payroll 



By Edward Ford, Editor 
and 

Robert Lund, Detroit Editor 



JVLost pressing of personnel problems in car dealer- 
ships today is not a shortage of mechanics or sales- 
men, despite a vast hullabaloo to the contrary. Not all 
the specimens palming themselves off as mechanics 
or salesmen are of professional caliber, to be sure, but 
there is no lack of raw manpower in either depart- 
ment. 

The shortage of service managers is real— so acute 
that most dealers, faced with the problem of replac- 
ing a man, consider it a break if they can find a medi- 
ocre man, never mind an expert. 

The dealer seeking a service supervisor is usually 
limited to two choices: (1) He can try to pirate a 
man away from a competitor or (2) Advance an em- 
ploye of his own and hope he will grow into the job. 

This latter is Detroit's suggestion for solving the 
problem— that dealers grow their own. All factories 
have handbooks or manuals defining the service man- 
ager's function and a few firms offer seminars for serv- 
ice chiefs. *. 

The factory courses are good as far as they go. But 
they fall short of solving the shortage because they 
are aimed at the man who already has a solid back- 
ground in shop management and are not for appren- 
tices. Thus the dealer still has the dual problem of 
finding the right man for the job and providing-his 
basic training. 

In Talking Stage 

Detroit is not blind to the inadequacy of its efforts 
in this field and there are reports from time to time 
of the major companies embarking on big-scale pro- 
grams to train service managers. 

The fact that manufacturers are thinking in this 
direction is encouraging. The day may come when 
car makers will train service managers. But, until 
such a time as the idea gets out of the talking stage 
and down to the practical, dealers will have to de- 
velop their own service executives. 

Why the shortage of service managers? And what 
can dealers do about it? 

The shortage can be traced to the nature of the 



position itself and the demands it makes on a man. 

Except for the post of general manager, no other 
department in a dealership calls for a more diverse 
combination of talents and skills. 

Because he comes in contact with every department 
in the dealership, the service manager is required to 
have a working knowledge of the over-all operation. 
He need not be an authority on every phase of the 
business, but he must have an insight as to how other 
departments function and understand their prob- 
lems. 

Knowing the non-shop side of the business and be- 
ing able to get along with department heads outside 
his own sphere is only one of the many hats the serv- 
ice manager is expected to wear. In his own depart- 
ment he must be an expert in four fields— as an ad- 
ministrator, salesman, mechanic and in the area of 
customer relations. In small operations, he must of- 




M 



SERVICE MANAGERS 



ten be shop foreman, chief mechanic or parts man- 
ager. 

As an administrator he directs the work of others— 
the shop foreman, service writers and mechanics, pos- 
sibly the parts manager. 

He must get the best out of employes, direct their 
time, resolve their differences, keep them busy, know 
when to thunder and when to purr, when to praise 
and when to let a man go, how to coax a mechanic 
into working overtime on his lodge night, how to 
delegate responsibility, enforce housekeeping assign- 
ments, how to train a new man. He has to juggle all 
those apples without losing sight of the profit he has 
to earn in his department. 

To turn a profit for his department, the service 
manager must be able to sell. This is actually requi- 
site No. 1, topping administrative ability, mechanical 
know-how, customer relations, [continued on page 134 



Dealer's search for a service supervisor can 
begin — and perhaps end — ^right in his own 
back-shop. It all depends on his ability to 
choose candidate who shows most promise 





Safe Plug Service on 



These precautions must be taken to keep from 
stripping threads or otherwise damaging soft metal 




A. little extra care will go a long way toward pre- 
venting stripped threads or other damage when 
installing spark plugs in one of the new aluminum 
engines. 

Tightening plugs to the specified torque is espe- 
cially important. Threads and seats must be kept 
clean to avoid nicks in the soft metal. Manufacturers' 
recommendations regarding lubrication of threads 
must be observed. If, despite all precautions, threads 
are stripped, knowing what to do about it will change 
a seeming catastrophe to a mere inconvenience. 

Aluminum cylinder heads are used on the Corvair, 
Buick Special, Oldsmobile F-85 and Pontiac Tempest 
V-8. Some 6 cyl. Rambler and Chrysler Corp. engines 
have die-cast aluminum cylinder blocks but, since the 
heads are made of cast iron, no special precautions 
are necessary as far as spark plugs are concerned. 

Before removing spark plugs from any aluminum 
cylinder head, first loosen them a turn or two and 
clean the area around the seat with compressed air. 
This operation, of course, should be standard pro- 
cedure even with iron heads, but it is particularly 
important on the aluminum type. If grit particles 
embed themselves in the threads or seats, the alumi- 
num surfaces will be damaged when the plugs are 
reinstalled. 

Never loosen or remove plugs from a hot Corvair 



Plug is inserted in rubber hose to prevent it 
from dropping inside Corvair's cooling shroud 




After throttle rod has been disconnected, cen- 
ter spark plugs in both banks can be torqued 



Tap cuts threads in plug port of Buick Special 
cylinder head for installing Heli-Coil inserts 



^0 



MOTOR, July 1961 



Aluminum Heads 



engine. Wait until the heads are cool enough to 
touch. Threads may be stripped unless this precau- 
tion is observed. Disconnect the throttle rod before 
loosening the center plug in each bank. It is possible 
to get at these plugs without disconnecting the rod 
by slipping the socket over the plug, then attaching 
the handle. However, because it will probably be 
necessary to disconnect the rod later when using a 
torque wrench for reinstalling plugs, it might as 
well be taken off in the first place. 

When removing or installing plugs in a Corvair, 
use a magnetic socket or one with a rubber insert 
which will prevent the plug from falling under the 
engine shroud. If a socket of this type is not available, 
use a length of rubber or plastic hose with an inside 
diameter of ^^ in. for gripping the plug after it has 
been loosened. 

When cleaning and gapping spark plugs, follow 
the usual procedure. Be especially careful to see that 
threads are clean and smooth. 

If you install new plugs, be sure that both reach 
and heat range are correct. Reach, the distance from 
the gasket seat to the lower end of the shell, is i/^ in. 
for the 14 mm plugs used in all of the new General 
Motors aluminum powerplants. The extra thread 





i m w 


m i 


9 ^ ^ 



Correct size thread insert is placed in special 
inserting tool with tang engaged in mandrel slot 



length is provided to keep the plug tight in the 
aluminum head. 

If a short-reach plug is installed by mistake, per- 
formance will suffer because the spark gap will be 
located too far from the center of the combustion 
chamber. The exposed threads [continued on page 1 37 



What Detroit Is Thinking 




Low-Price Field to Grow 

The quest for business at the low end of the price 
scale, where competition has always been keenest, will 
become even more intense in the .1962 model year. 
More makes will be crowded into the volume price 
range than at any time since the industry narrowed 
down to five companies. 

Where most of the new entries of the 1961 model 



By Robert Lund 

Detroit Editor of MOTOR 



year were pegged at a size category (compacts) , the 
majority of new oflEerings this fall will aim at a price 
goal— the volume end of the market. During the cur- 
rent model year, car makers priced 75 different 
vehicles at $2,500 or less. The upcoming model run 
will see an even greater concentration of products 
priced in this area. The figure could run as high as 
90 or 95 cars. 

If this trend accelerates, as appears likely, the 
time may not be too distant when every car dealer in 
the country will offer at least one model in the popu- 
lar price field. Meanwhile, the fight for business in 
this area bids to surpass anything that has gone 
before. 

Problems Face Pioneers 

Still on the subject of the outlook for 1962, Detroit 
marketing experts foresee a harder fight for business 
for the "pioneer" compacts— Rambler, Falcon, Cor- 
vair and Valiant— in the [continued on page 167 



MOTOR, July 1961 



w 




While cable housing is held at its outer limit 
of free travel, the clamp screw is tightened to 
adjust the parking sprag cable on Valiant model 



Tightening cable housing clip at midway point 
of cable's free travel on earlier TorqueFlite 




Turning threaded wheel to adjust push-button 
selector cable on current TorqueFlite drive 



W hen parts or components of an automobile look 
as if they are complicated, they often are. An excep- 
tion is transmission push-button controls and their 
related cable adjustments. In this case, appearances 
are deceptive because servicing and adjusting push- 
button linkages are relatively easy. 

Most customer complaints pertain to delayed or 
harsh engagement of the transmission with the se- 
lected detent position. This trouble can be cured in 
most cases by careful adjustment of the push-button 
selector and "park" cables. 

The push-button controls on Valiant and Dodge 
Lancer, 1958 and later Rambler cars with Flash-O- 
Matic transmission and 1957-58 Mercury with Merc- 
O-Matic and Multi-Drive are the two-cable type. On 






Cures for 



these units, one cable operates a transmission selector 
lever as a forward or reverse-range button is pushed. 
The second cable actuates the parking pawl inside 
the transmission as the **park" control is operated. 

The control unit used on Plymouth, Dodge, Chrys- 
ler and De Soto models equipped with PowerFlite or 
TorqueFlite transmissions has a single selector cable. 
A parking control and pawl mechanism is not used 
on PowerFlite or TorqueFlite drives with the excep- 
tion of those used on Valiant and Lancer. 

On all Chrysler Corp., Rambler and Mercury con- 
trol units, the cables are adjusted at the transmission. 
There are no adjustments at the point where the 
cables attach to the keyboard. 

On late 1959 through 1961 TorqueFlite transmis- 
sions used on Chrysler Corp. cars, the selector cable 
is adjusted by means of a wheel threaded on the end 
of the cable housing and bolted to the transmission 
case. 

1 he reverse button on the dash control should be 
held in its fully depressed position while the selector 
cable is adjusted. If necessary, the threads on the 
cable housing guide should be cleaned and lubricated 
before making the adjustment, to permit free turning 
of the wheel and accurate positioning of the cable in 
the transmission. 



MOTOR, July 1961 




j 



J 






Removing Mercury control. Attaching nuts are 
accessible after removal of escutcheon and buttons 



Connecting adjustable end of Rambler park cable 
to park lever. Lever and clevis holes must mate 



Push-Button Drive Troubles 



Here's how to remove' keyboard controls 
and service and adjust linkages on all makes 



The adjustment is performed by removing the cap 
screw locking the wheel to the case and backing the 
wheel all the way off to the second or third thread on 
the guide. The cable housing and guide are then held 
centered in the housing with a slight force exerted to 
bottom the guide on the reverse detent. 

With the cable housing held in this manner, the 
wheel is rotated until it squarely contacts the case. 
Then move it clockwise to align the nearest hole in 
the wheel with the cap screw hole in the case. With 
this hole counted as No. 1, the wheel is rotated clock- 
wise to line up the fifth hole with the tapped cap 
screw hole. The cap screw is installed and torqued to 
30 to 50 Ib.-in. 

Adjust TorqueFIites 

On late 1958 and early 1959 TorqueFIites, a plug 
and locking screw are incorporated in the cable 
adapter housing on the case to permit adjustment. 
After the locking screw has been backed all the way 
out and the cable removed from the adapter, a rod 
or screwdriver is inserted through the cable hole to 
push the adapter all the way in to its reverse position. 
The screw is then turned clockwise until it bottoms 
on the adapter and locks it in reverse. 



With the reverse button fully depressed and the 
adapter locked by the screw, the cable is reconnected 
to the adapter. The limits of free play of the cable 
housing within the adapter housing are scribed on 
the cable-housing clip and the case. With the cable 
held halfway between the scribe marks, the clip is 
tightened and the locking screw backed all the way 
out to seat on its plug. 

To adjust the selector cable and neutral switch on 
PowerFlite transmissions, the switch is first removed 
from the transmission and the cable housing clip 
loosened. The cable and clip are then moved to 
locate the manual valve lever in neutral. This is 
indicated when the neutral switch cam is in the exact 
center of the neutral switch hole. Neutral button is 
depressed during adjustment. 

While finger pressure is exerted or a flat-faced tool 
inserted through the switch hole and against the cam, 
the manual lever is held stationary in neutral detent 
while in-and-out free play limits of the cable are 
scribed on the transmission and clip as in the early 
TorqueFIite adjustment. With the cable located mid- 
way between the limit marks, pressure is released 
from the manual lever and the clip is tightened, 
exerting care not to move the cable. 

After the neutral switch [continued on page 132 



MOTOR, July 1961 



ENGINEERS NEARER 



New designs and lining materials now being devel- 
oped promise to lick a problem that has grown more 
serious due to sudden stops on crowded expressways 



By Walter O. Koehler 

Engineering Editor of MOTOR 

A, driver on a congested expressway spends a good 
deal of his time and energy stabbing the brake pedal 
to keep himself out of one of those chain-reaction 
collisions that so frequently tangle the road with 
wreckage. Last year in New York City alone, more ac- 
cidents were attributed to tailgating— following the 
car ahead too closely— than to any other cause. These 
crashes took the lives of 105 people and injured 
nearly 8,300. 

The pattern of frequent slowdowns and sudden 
stops caused by today's traffic conditions sends tem- 
peratures soaring in brake drums and linings. If 
brakes absorb heat faster than they can get rid of it, 
the result is fade. The pressure the driver must exert 
continues to rise until he is unable to stop the car 
within a safe distance. 

Fade is due to a combination of circumstances, but 
heat is the underlying cause. After a series of slow- 
downs and stops, the drum may reach a temperature 
of 550 deg. or more, hot enough to broil a thick steak. 
The drum expands away from the shoes, lengthening 
pedal travel. Since the arc through which the brake 
shoes move remains constant while drum diameter 
increases, only the end of the shoe contacts the drum. 
With all of the braking pressure concentrated within 
a small area, the drum distorts, assuming a roughly 
elliptical shape. At the same time, temperature of 
the lining rises rapidly. 

Binding Materials Melt 

At some critical brake-shoe temperature, usually 
between 500 and 600 deg., the resin and rubber 
which bind the brake lining materials begin to melt. 
The change of this material from a solid to a semi- 
liquid state sharply reduces its friction. Even if there 
is some pedal travel left, the driver can't push hard 
enough to stop the car. 

Engineers know how to build brakes with much 
greater resistance to fade than those used in today's 
cars. They just don't have a place to put them. Until 
the trend started to reverse with the 1961 models, car 
weight had increased steadily. While weight was go- 
ing up, wheel diameters gradually shrunk from 16 in. 
to 15 and finally to 14 on most full-size cars. Smaller 
wheels obviously limit brake-drum diameter. Even 



though drum width has been increased, lining area 
has not kept pace with the steady rise in weight and 
performance. 

Small drums have two strikes against them. First, 
the available braking area is naturally less than in a 
larger drum. Consequently, pressure per square inch 
must be greater to obtain the same rate of decelera- 
tion. When pressure goes up, temperature also in- 
creases. 

This rapid temperature rise points up the second 
weakness of a small drum. Since it weighs less than 
one of larger diameter, it cannot store much heat be- 
fore reaching the critical temperature at which fade 
occurs. Every time a 4,000 lb. car is stopped from 70 
mph, its kinetic energy is converted into a given 
amount of heat. The drum must absorb the bulk of 
this. If the drum is heavy, it may soak up the heat 
from a dozen successive high-speed stops before get- 
ting hot enough to cause fade, while a lighter one 
might overheat after only fixe or six stops. 

The small wheels used in modern cars aggravate 
the fade problem by reducing air circulation around 
the drum. When an 11 in. or 12 in. drum is crammed 
into a 14 in. wheel, there is little space left for the 




When heated drum expands, initial contact of 
brake shoes is at one end only, causing over- 
heated linings due to concentration of pres- 
sure in small area. Pressure, heat distort drum 



44 



MOTOR, July 1961 



FADE-FREE BRAKES 




One possible cure for brake fade — cooling ducts with 
openings in the grille for front brakes and air scoops 
in leading edges of the back fenders for rear brakes 



flow of air. A leading car factory found out how drum 
temperatures varied with wheel size by driving cars 
down long mountain grades in Pennsylvania. At the 
end of the test route, front drum temperature of a 
car equipped with 14 in. wheels measured 570 deg. 
When the car was fitted with 15 in. wheels and put 
through the same test, maximum front brake drum 
temperature reached 500 deg. This 70 deg. drop 
could easily mean the difference between severe fad- 





Wheels designed for improved brake drum ventilation. Wheel 
spokes (left) are tilted toward direction of rotation to act as 
air scoops. In other design, simple ventilating slots are used 



ing and smooth, easily controlled brake operation. 
The problem of brake fade is being attacked from 
two directions. One approach is to get rid of the 
heat as quickly as possible. The other is to develop 
lining materials and brake designs which will oper- 
ate satisfactorily at high temperatures. 

Effective cooling of brake drums is relatively sim- 
ple if sufficient air can reach them. On modern cars, 
however, drums are shielded by the front-end sheet 
metal and tires of large cross-sec- 
tion. There is little clearance be- 
tween drum and wheel and the 
latter is frequently covered by a 
decorative disc. 

The flared brake drum, intro- 
duced by Oldsmobile in 1958, is 
one method of improving air cir- 
culation. The flared section, re- 
sembling the mouth of a bell, ex- 
tends from the inner flange of 
the drum. It scoops in air which 
passes the inner sidewalls of the 
front tires and directs it to the 
rest of the drum and the backing 
plate. The flared section also adds 
to the weight of the drum, in- 
creasing its heat storage capacity. 
A different method is employed 
in the 1961 Cadillac. The wheel 
spider is reversed, moving the 
drum inward in relation to the 
wheel and placing it partially in 
the air stream created by the car's 
forward motion. 
A 24- [continued on pace 153 



MOTOR^ July 1961 



vs 



1 



TOWLINES 

By Graham Hunter 




''On long runs I'm able to reduce 
gas consumption considerably" 



"No better time to 
show a man a new 
car than when he's 
completely relaxed!" 




"Oh, for heaven's sake, 
Edgar, you look worse 
than the car does !!" 



"First this tranquilizer; 
then we'll discuss all 
the things I found your 
car needs done to it" 



"That ain't a fire— 
that's an overheated 
car. Call a garage!" 



MOTOR, July l%f 



Tune-Ups Open Sales Door 

They pave the way for this station to sell 350 to 400 spark 
plugs a month in addition to other parts and labor profits 




SHOW . . First step at Bob Krejci's service 
station Phoenix, Ariz., is to let tune-up custom- 
er see 'scope pattern, then interpret it for her 





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^BP ^/-^^ -^ 


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^L_^K' 



A.lthough the Bob Krejci service station in Phoenix, 
Ariz., sells from 350 to 400 new spark plugs each 
month, not one in the past year and a half has been 
sold over the counter. Customers don't drive in and 
ask for a new set of plugs, nor is any indiscriminate 
attempt made by station personnel to sell them. 

A plug sale at Krejci's station is the natural, and 
perhaps logical, outcome of a tune-up. What's more, 
spark plugs are far easier to sell after a tune-up check. 

When Bob Krejci took over operation of the sta- 
tion some 18 months ago, gallonage averaged less 
than 12,000 a month. The former operator had tried, 
without too much success, to make a go of it without 
offering mechanical service. 

"That was his big mistake, I feel," Krejci observes. 
"As soon as I took over, my first move was to buy new 
equipment. I bought an analyzer, an oscilloscope, dis- 
tributor tester, brake-drum lathe, wheel balancer- 
plus all the necessary hand and power tools. With 
only two bays, I had to turn them both into stalls 
for mechanical work." 

Because repair work draws more customers, gal- 
lonage is up today to about 32,000 a month and 
Krejci is averaging better than two minor tune-ups a 
day. Labor charge on minor tune-ups is pegged at 
$6.95 for 6 cyl. engines, $8.95 for V-8's. Parts sales 
range as high as $12 to $15 on a single job. 

"With the proper equipment," Krejci explains, 
"it's no trouble to sell a set of new plugs to those 
tune-up customers who need them. We never recom- 
mend, incidentally, installing [continued on page 144 




COMPARE . . Krejci dramatizes his point by mak- 
ing comparison of the old plug with a new one 



EXPLAIN . . Patience in telling why part must 
be replaced gains confidence of women customers 



MOTOR, July 1961 



V\ 




Make 



Alert shop owners can boost 
TBA sales volume by cater- 
ing to prime prospects — all 
vacation-bound car owners 



Any service shop can climb aboard the profit band- 
wagon by adopting these timely merchandising ideas 



By Peter Silveri 

Managing Editor of MOTOR 



H/very shop that services automobiles can play a 
varsity position in the year-round TBA sales game. 
In fact, all it takes to participate in this multi-billion 
dollar contest is a basic inventory of tires, batteries, 
and accessories. Even if the shop operator decides to 
sit on the sidelines, he'll still manage to connect with 
some customers who drive in and ask for specific 
items. ^ 

But, if a repairman earnestly seeks to get into 
the thick of the selling fray, he can keep his cash 
register humming regularly. He will get the auto- 
matic sales and plenty more to boot! All he has to do is 
to watch for existing opportunities, then explore them. 

One opportunity is at hand— summer. Warm 
weather is an open invitation for most motorists to 
slide behind the wheel of their car and head for the 
open road—a trip to the beach, mountains or just 
plain highway cruising. Whatever the destination, 
these people are prime prospects for certain items 
that are particularly salable right now. They are 
seasonal products that must be sold this and next 
month— or not at all. 

Accessories with current high sales appeal are bug 
deflectors, grille screens, warm-weather seat cushions, 
car waste baskets and similar merchandise. What is 
crucial in a successful drive, all customers must be 
exposed to these products. And exposure means dis- 
playing them prominently, preferably at or near gas 
pumps. 

These items warrant top display billing because 
it is the best way to produce impulse sales. As TBA 



merchandisers know from years of experience, acces- 
sories are often bought on impulse, without the cus- 
tomer's having any idea at all of purchasing a product 
when he drives into a service shop. But a display can 
whet his appetite or remind him of a need. A nudge 
from an employe— who need only point out the dis- 
play and ask the customer to buy— can trigger the 
sale. 

One practical, inexpensive approach to displaying 
accessories is a pegboard. It can be used to exhibit 
a variety of products and can be moved about with- 
out too much effort. Some operators prefer to place 



Check List of TBA Items 


Customers Will Buy 


□ Grille screens 


□ Fan belts 


□ Car waste baskets 


□ Car wax 


□ Seat cushions 


□ Car polish 


□ Seat covers 


□ Sponges 


n Bug deflectors 


□ Wiper arms, blades 


□ Vacuum bottles 


n Tires 


□ Air cleaners 


n Tissue dispensers 


□ Flashlights 


n Gasoline caps 


□ Batteries 


Q Gasoline cans 


n Radiator caps 


□ Thermostats 


□ Floor mats 


□ Upholstery cleaners 


□ Touch-up paints 


Q Compasses 


□ Outside mirrors 


□ Car bulbs 



48 



MOTOR, July Ji961 



Summer a TBA Bonanza! 



pegboard displays near their pumps; others position 
them inside the office or in the service area. 

Perhaps the pivot man in any successful TBA push 
is the man at the pump. To sell anything from 
trinkets to life insurance requires personal contact. 
And, if TBA items are to be sold on a regular basis, 
the employe must initiate the action. 

More than anything, common sense alone dictates 
the type of action. For example, if a customer's 
radiator is clogged with insects, an alert employe 
would ask him to buy a bug deflector. If it is noticed 
that the customer's shirt is soaked with perspiration, 
ask him to buy a seat cushion. If the customer is 
headed for the beach, ask him to buy seat covers to 
protect his upholstery. If he's going on a picnic, sug- 
gest a car waste basket or a vacuum bottle. 

Know the need, then sell the appropriate product. 
It's half the battle. 

Because the automobile looms so important to the 
owner during the summer months, don't neglect 



other TBA merchandise. Remember, a smooth-oper- 
ating, safe car is indispensable. Customers want— and 
will pay for— trouble-free motoring. 

So be sure to check fan belts, radiator caps, battery 
cables, and so forth. If an item is in dubious condi- 
tion, bring it to the customer's attention. 

Tires, of course, are critical this time of year. Most 
people will be driving greater distances at higher 
speeds. A borderline tire, which might survive slow- 
speed stop-and-go town driving, won't make it on the 
open road. 

A good service for regular customers who are set- 
ting out on a trip is to check tire inflation. It takes 
a few minutes, true, but it's a good-will gesture and 
an opportunity to get a closer look at the customer's 
tires. He'll appreciate the gesture if he's told why the 
check is important to his pocket book and his safety. 
Proper inflation adds to tire life. Too little air causes 
abnormal deflection and tread wear in the shoulder 
area of the tires. [continued on page 169 



Capital 
Close-Ups 

By Bert MUls 

Washington Editor of MOTOR 



Abbott Heads NADA 

Texan Thomas F. Abbott, Jr., a Pontiac-Rambler 
dealer in Fort Worth, is the new president of the Na- 
tional Automobile Dealers Assn. He succeeds the late 
Walter B. Cooper, of Fort Collins, Col. Moving into 
the spot vacated by the elevation of Abbott from first 
vice president is John H. Lander, a Dodge dealer in 
Atlanta who was NADA treasurer two years ago. 

President Abbott is well known in NADA circles, 
having been a member since 1939 and a director since 
1952. He is a former regional vice president and 
chairman of the National Affairs Committee. He is 
president of the Texas Highway Safety Council, a 
former Regent of Texas Tech, and a past president 
of his state and local dealer associations. 

FBI Issues New Booklet 

Alert gas sution attendants who tell the FBI about 
suspicious looking cars or drivers are often credited 




with helping catch wanted law-breakers. To encour- 
age more help from the men at the pumps, FBI has 
published a 10-page booklet, "How Service Stations 
Can Help Law Enforcement." Since on the average 
day the G-Men are looking for 89,000 fugitives, they 
can use all the volunteer help they can get. 

While Justice Dept. officials do not intend to con- 
vert station employes into undercover agents, they 
point to the record which shows that even major Fed- 
eral offenses like kidnapping have been solved 
through tips from cooperative service station workers. 

Pension Bill Progresses 

Two automotive groups are among the nearly 70 
associations backing a House-passed bill to grant tax 
relief to the self-employed. NADA and Automotive 
Affiliated Representatives are listed as backing the 
measure, H.R. 10, which seeks to extend the same 
tax benefits to the entrepreneur as to corporate em- 
ployes whose pension con- [continued on page 156 



MOTOR/ July 1961 



v% 



HOW TO RATE NO. 1 
WITH CAR BUYERS 



A dealer can be the most popular retailer in 
town, says this veteran, if he takes a little extra 
care with these fine points of customer relations 



By Martin H. Bury 

President, Wilkie Buick Co., Philadelphia 

X he great merchant, John Wanamaker, once wrote, 
"Times as well as winds change, and business ways 
must be improved or everything gets on the down- 
grade." 

Admittedly, there has been little for dealers to 
shout about in recent years. Even those with "hot" 
cars to sell have retained a pitifully small portion of 
their sales volume as net profit. But, still and all, 
there are a few dealers who stand out like diamonds 
in a tray of zircons. Why? 

There are many reasons. Heavy advertising or cut 
prices are not among them. Yet these dealers attract, 
sell and hold customers. Since customers are the key 
to the dealer situation, let's analyze them briefly. 

Automobile sales or service customers are both im- 
pressionable and fickle. They approach the average 
dealership with their guard up. They hope for the 
best but expect the worst. They have poor memories 
where price concessions or free service is concerned. 



Little Things Mean a Lot 

The brisk greeting of m soles- 
man, the Qttentiveness of a 
service manager, the cashier's 
smile given when a bill Is 
poid— these are some of the 
little things that win friends 
ond hold customers for car 
dealers. 

Preoccupied with the large- 
scale problems of competition 
and inventory, a dealer some- 
times forgets or neglects the Bner points that leave 
favorable impressions with customers. 

This oversight can be costly, writes veteran deal- 
er and author Martin Bury, who describes some 
successful proctices in building good will 




but their memories are remarkably retentive in con- 
nection with service complaints or broken promises. 

The dealer's customers are seldom neutral about 
him, as they might be about a department store or 
an airline or a gasoline station. They are impressed 
favorably or unfavorably by dozens of little things 
that too many dealers are prone to forget or neglect. 

These customers are sensitive because they patron- 
ize the dealer in connection with the purchase of 
or service to their second-most-important possession. 
And they become doubly sensitive when they are 
accorded only the treatment they might expect if they 
were buying an electric percolator or having it 
repaired. 

The average customer will leave the average dealer 
to do business with another dealer on the slightest 
provocation. But the average customer who patron- 
izes one of the outstanding dealers is not only loyal 
to that dealer, but also subconsciously advertises that 
fact and the reasons for it. 

Let's face it! Our customers are like that— impres- 
sionable, sensitive, fickle and on guard against us. 
But we want (and need!) their business. So we court 
them and romance them. We paint a rosy picture. 
We sometimes make extravagant promises. And after 
the sale, (of a car or of service) if the romancing 
doesn't continue and if the realization is considerably 
less than rosy, the relationship terminates in separa- 
tion, or commercial divorce. 

Continuing Courtship 

For the purposes of this article, let's assume that 
the new and used cars have been honestly represented 
and properly conditioned, and that the service is 
fundamentally as good as or better than average. The 
customer has been courted and won—won by the 
impression the salesman or service counselor made 
upon him. It is a part of our calling as dealers that 
we must continue to impress him. How? 

Well, first among the impressionable items is 
cleanliness— of facilities, of personnel, of the cus- 
tomer's automobile. Most people find dirt repulsive. 
(The few who don't do not find cleanliness re- 
pulsive.) Instinctively they shy away from dirt. Since 



50 



MOTOR, July 1961 




^jiDiAR mn 



^ FAIR TRA.WS 
9 COURTESY 

• PROMPT 
SERVICE 

t EXPERT 
MECHANICS 



GUARAt^TEED 

• CIEAN 
PREMISES 

• mWVIDUAl 

ATTENTION 



^ ^ # # >'# 



Fact of the matter is, dealers must 
engage in a never-ending campaign to 
attract, sell and hold customers 




they respond to the attractive or at least try to avoid 
being repelled, cleanliness is an important point. 

Then there is attitude— of the salesman, service 
counselor, or the dealer who steps briskly and 
promptly toward each person who enters the 
premises, the cashier who never fails to smile pleas- 
antly when a bill is rendered or paid, the car attend- 
ant who brings the car around promptly and carefully 
without the appearance of expecting a tip. 

And porters! Especially those who freshen up the 
cars on display. If they do so with zeal and a mini- 
mum of rags, dusters and equipment, they make a 
far better impression than if they appear to be tired, 
imbued with slow motion and have cleaning equip- 
ment scattered all over the place. 

Next there's appearance and attire of workers. The 
best salesmen wear conservative clothing, nothing to 
distract the customer's attention. And the public ex- 
pects no less. But where most of us fail is in our 
service reception area. Service counselors should wear 
uniform blue or oxford gray trousers with a waist- 
jacket to match, along with a white shirt and a neck- 
tie. Each counselor should have his name on the 
breast pocket of his jacket. 

Car attendants and porters should be uniformly 
attired in dark olive-green with white or light gray 



shirts, an overseas cap, and clean white cotton gloves. 
(In my establishment, the car attendants sometimes 
soil three pairs of gloves a day.) Their shoes should 
be polished, their uniforms pressed. Like the ushers 
in New York's Radio City Music Hall, these men 
should be lined up for inspection each day, by the 
service manager or other official designated for this 
purpose. 

Sounds like a lot of bother? Remember that the 
objective is to make a good impression on the most 
valuable asset the dealer has— his customers. 

No Place for Huddles 

Bull sessions, griping sessions and huddles should 
be confined to the locker rooms. They should be 
forbidden any place else— especially in the salesroom, 
where too many salesmen have a habit of lolling 
at their comfortable but uninspiring ease. 

Salesrooms are market places. The commodities 
marketed there range in price from $2,000 to $10,000 
or more— a substantial purchase amount for the aver- 
age buyer. It follows that salesrooms should reflect 
the value of the product and its importance to the 
customer— not only in how the product is displayed, 
but in the attitudes of the [continued on page 162 



MOTOR, July 1961 



%v 




''A dissatisfied customer, eh?"* Wes asked. "More 
than dissatisfied — hysterical/' Adelaide replied 

It Pays to Please Patrons 



Cap Moran shows it costs less 
to keep old customers happy 
than it does to attract new ones 



iCj 
X've got to go to lunch," said Adelaide Hunt, the 

efficient but thoroughly feminine secretary-bookkeep- 
er of Moran Motors, Inc., to Wes Moore, the unsmil- 
ing sales manager. "Will you tell Mr. Moran that 
Hezekiah Bottomley wants him to call as soon as he 
can?" 

"Of course," said Wes, "Cap knows who Hezekiah 

"Naturally. Don't you?" 

"He's a feed dealer." 

"Good," said Adelaide, "but you may be sorry you 
ever heard of him." 

"A dissatisfied customer, eh?" 

"More than dissatisfied— hysterical." 

"It doesn't take much to set them off any more," 
said Wes. "Car buyers always cut their fuse short be- 
fore they talk to a dealer. What's Hezekiah's par- 
ticular gripe? Did he find that another dealer would 



have allowed him 98 cents more on the trade-in?" 

"No. It seems that we charged him $35 for under- 
coating." 

"What's wrong with that? Most places charge $40." 

"The trouble," said Adelaide, "is that we didn't do 
the undercoating." 

"We're all allowed one boner." 

"But remember what Mr. Moran said once. 'Let's 
imagine we're all parachute jumpers and can't afford 
even one mistake.' " 

"If I tried to remember everything Cap said, I'd 
have to be an electronic brain." 

"Which you obviously aren't," said Adelaide. "But 
you will remember to tell Mr. Moran to call Mr. Bot- 
tomley, won't you?" 

Wes nodded and Adelaide left. Cap, returning 
from a visit to the bank, came in about five minutes 
later. 

"A character by the name of Hezekiah Bottomley 
wants you to call him," Wes told him. 

"That 'character,' " said Cap, "happens to be a 
prize catch. He's been buying from our toughest com- 
petitor for 30 years. But Clint Harlow finally hooked 
him." 

"Clint needn't have kept it [continued on page 165 



52 



MOTOR. July 1961 



Put Spring Back in Leaf Springs 



Some facts to help you pin- 
point and correct llie causes 
of rear suspension troubles 




To check for sagged springs, the riding height 
is measured from the axle housing to the bot- 
tom of the side rail behind the bumper bracket 



Check rear axle misalignment by measuring from 
backing plate to opposite side rail. Distances 
and reference points must be same for both sides 



By Thomas V. Glover 

Service Editor of MOTOR 

J^eaf springs can and often do take a beating during 
the summer months. This is particularly true when 
vacation-bound motorists pack the family, luggage 
and sundry equipment into the car and drive on 
rough-riding country roads or sandy' beaches. 

The combination of rough terrain and added load 
can put a strain on leaf springs, shackles and bush- 
ings. It can also lead the customer to the nearest re- 
pairshop with a complaint of squeaks or crunching 
noises. Fortunately for the repairman, it is a simple 
matter to pinpoint and correct leaf spring troubles. 

Broken leaves are virtually a rarity. More often 
than not, the cure for a troublesome leaf spring is a 
new leaf interliner, clips or bushings. 

Inter liner squeaks can be caused by mud or sand 
particles between the liners and leaves, or brittling 
and wearing out of the liners. This is usually indi- 
cated by frayed edges of liners protruding from be- 
tween the leaves. The interliner should be replaced, 
if this condition is found. 

The rear spring interliners used on Ford Motor 
Co. and Chrysler Corp. passenger cars are the insert 
ty{>e located at the ends of the leaves. The inserts can 
be installed without removing the spring from the 
car. On Studebaker and Rambler American springs, 
full-length interliners are used, and thus spring re- 






Alternate misalignment check. Measure from U- 
bolt to rail reference point. Distance between 
left and right checks should not exceed Ys in. 



moval and disassembly are required for replacement. 

On the Ford and Chrysler springs, liners are re- 
placed by removing the rebound or alignment clips 
and spreading the leaves with a thin-bladed chisel. 
The liners can then be inserted between the leaves 
after the old liners have been removed. 

The leaf surfaces in contact with interliners should 
be free of rust and corrosion and the liners, which in 
most cases are impregnated with wax or chemicals, 
inserted without lubricants or grease. If required, 
spring surfaces should be cleaned with a piece of 
sandpaper. [continued on page 170 



MOTOR, July 1961 



^"^ 





Impact at left front corner of this 1961 model 
damaged sheet metal, twisted frame and cowl 



O After retaining bolts have been removed, front 
end sheet metal is lifted off as an assembly 



QUICK FRONT END AND 



Straightening and installing new sheet metal can achieve like-new 
results when right equipment and step-saving procedures are used 




^ After final alignment of cowl and adjustment 
of door openings, dimensions are checked 





Cowl alignment is maintained with a hydraulic 
jack while the broken welds are reinforced 



Three sections of fender assembly are tempo- 
rarily installed to establish fit, then welded 



54 



MOTOR. July 1961 




Q Chain pull is exerted while controlled heat is 
applied to straighten twisted front of frame 



COWL REPAIR 



.- ^ rm* 


."1 


'A' 


:A 




• "^"^yi^Li" 


• '■ > 


^ 


Mm 


P'* 


ra 


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1 


^ * ^^^fc-Bkl 


L^ 


JP«H 


J / 


r n 




t 






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b J r 


4 








ji^ 


. ''^ 


^ 



While jack and turnbuckle push and pull, the 
cowl is straightened with a hammer and dolly 




fi Inside area of removed fender is painted. This 
saves masking engine and produces cleaner job 



■ 


f / ™ 


^H 


1 


WM 


• 

1 






Q The fender assembly is then in- 
stalled on the car and aligned 
to a perfect fit with new hood 



1Q Remainder of sheet 

metal is positioned and 

the headlamp installed as 

the final assembly begins 



MOTOR, July 1961 



:J 




Checking timing on truck, in Smith and Kerber shop, Broomall, Pa. 

TRUCKS PAY SHOP EXTRA 

Only 23 per cent of vehicles serviced are commercial jobs, 
but they account for 40 per cent of total dollar volume 



W hen it conies to servicing trucks, some repair- 
shops have a take-it-or-leave-it attitude. Others beat 
the drums loudly and constantly to attract truck 
owners to their shops. 

Falling into the latter group is Smith and Kerber 
service station, Broomall, Pa., which has found truck 
servicing profitable and quite painless. 

"We would rather work on trucks any day than on 
passenger cars,'* says 1. Newton Kerber, station part- 
ner. "For one thing, they're easier to work on. More- 
over, we are doing business with people who know 
what they want and are service-conscious rather than 
price-conscious. Then, too, trucks have fewer come- 
backs than cars, and there are fewer things in the way 
of rattles and shakes to contend with. 

"As long as we give prompt service to a trucker, 
finish the job when it is supposed to be finished, we 
have made a customer who will turn to us for future 
work.*' 

In adding his praise for truck work, partner James 
L. Smith says they have no trouble collecting on a 
truck job when it is completed. A trucker loses money 
when his vehicle is tied up, and getting prompt ser- 
vice is especially appreciated by him. 

As an example of this. Smith points to one truck 
owner who left S200 with him to cover the cost of the 
service needed to put his vehicle back into operation. 
He told Smith to apply the difference to subsequent 
jobs when the truck was brought back. 

Smith and Kerber's fondness for truck business can 
be readily seen in the fol- [continued on page 153 




Truck's brakes are adjusted. All 10 mechanics 
work on both commercial vehicles and cars 



MOTOR. July 1961 



Ads Sell Salesmen to Car Buyers 



A. unique series of newspaper ads, aimed at rais- 
ing the status of car salesmen, has been tried with 
outstanding success by Hoehn Chevrolet Co., Mem- 
phis, Tenn. These institutional-type ads, b\^ by 5i/^ 
in., did not replace but rather complemented 
Hoehn's regular hard-sell ads. 

Typical in the ad series was a cut of salesman 
Wally Wallace perched on an old hay rake. Carrying 
the headline, "Farm Boy Makes Good,'* the copy 
noted that Wally had been in the car business over 
25 years and customers liked his grassroots approach. 

Commenting on the campaign, G. M. Hoagland, 
Hoehn vice president, says, "W^e conceived of it as 
a way of saying, indirectly, that we are proud of our 
men, that we want the public to know them as we 
do— as hard-working family men, with experience, 
ideas and enthusiasm, as men whose friendship is 
valuable and whose counsel is trustworthy. We 
hoped the public would feel, on reading them, that 
a company that respects its men as worthy individ- 
uals treats its customers the same way." 

Results of the campaign were gratifying. Salesmen 
reaped compliments. One man received 17 phone 
calls the day his ad ran. 



Farm Boy Makes Good 




1 m ju*t *a oU Arkimii# ttsm hos." —J* W*]]3r 
WeJlBtT, "A-ftd rou. e»n tmkf thti Nry ftut at the 
tn/uniry, b^it Hbu cutt taJu the coutitET ^^t °( '^■H' 
tMf " But warn ftnu pto hSm Aawa, WnJly BdmLU 
tb«t eoiintry l»y* **U ffitmij si cM-n ta city jJlrk#r». 
•^m hAidly evrr mtrt & rtH-t dtj $ntktr pvrmf^yi. 

b^--*^ pp_F... -i-*^T. ►•11? fnr ^ -re- ■w'Kn'f >— n (n 

jTMnT TtaarTwhkt MOTM iT; 

moM About WaOjr WbIIm* . . . hla i 




Typical ad in series 



As Engineers See It 




Longer Life for Valves 

Many factors in addition to the quality of the 
valve itself influence its longevity. Even the best 
valve won't live long in an engine that is poorly 
designed, manufactured or maintained, according to 
Eaton Manufacturing Co. engineers, T. N. Tunne- 
clifFe and L. F. Jenkins, who presented their paper, 
"Why Valves Succeed," at the SAE National Trans- 
portation Meeting. 

From the standpoint of engine design, factors af- 
fecting valve motion are especially critical. Cam and 



valve gear must provide smooth opening and closing, 
without abrupt changes in velocity. Heat balance 
must be maintained by getting rid of heat through 
the stem and seat as fast as it enters through the 
head and throat. Adequate lubrication is important 
to minimize wear. 

The valve must also be able to live in the presence 
of materials which are extremely corrosive at high 
temperatures. Lead, manganese and bromine com- 
pounds are found in modern gasolines, while sul- 
phur and vanadium are present in most Diesel fuels. 
A valve which operates successfully in one applica- 
tion may be short-lived in another. 

Careful manufacture and assembly of the engine 
is vital. Water passages must be properly cored be- 
fore casting to assure uniform temperature control. 
Cams must be ground accurately to guarantee that 
valves open and close the way the designer intended. 

The repairshop can do its part to provide maxi- 
mum life by maintaining correct valve lash, carbu- 
retor adjustment and ignition timing. Proper serv- 
icing of oil and air filters will keep out most of the 
dirt which shortens the life of valves and other en- 
gine parts. An adequate supply of clean, high-qual- 
ity oil at all times provides maximum protection 
against wear. Prompt replacement of unserviceable 
parts prevents serious engine damage. 



MOTOR. Tulv 1961 



Speedier Variable-Speed 



These procedures will help you correct overheat- 
ing and noise on an increasingly popular unit 




Fan drive is checked by hand. With normal 
unit, fan can be turned without moving the 
pulley by applying a light finger pressure 



f 



l\ repairshop operator doesn't need a crystal ball 
or a seer to tell him that he'll be encountering num- 
erous overheating complaints this and next month. 
He knows, too, how to go about finding the fault and 
correcting it. He might have trouble, however, if he 
isn't familiar with variable-speed fans— a unit found 
on an ever-increasing number of cars. 

Fluid-coupling type fan drives are not only used 
on most 1961 vehicles equipped with air conditioners, 
they are also standard on some models without cool- 
ers. At low engine speeds, the coupling transmits the 
driving force required to give the fan speed necessary 
for cooling. At high engine speeds, the coupling slips 
and the fan speed is limited to save power and reduce 
fan noise. 

If the coupling is not effective at low engine speeds, 
overheating can result. Should it lock up at high 



3S 



engine speeds, fan noise will occur. 
Knowing how to check fan operation 
quickly and to make necessary ad- 
justments can save time and put 
more dollars in the till. 

The two members of the fan-drive 
coupling are a rotor, driven by a 
shaft attached to the water-pump 
flange, and a housing which encloses 
the rotor. The fan blades are bolted 
to the housing, which is mounted 
on the rotor shaft through perma- 
nently sealed bearings. 

The housing is partially filled with 
a silicone fluid. The shear resistance 
of this fluid provides an effective 
coupling between the rotor and 
housing at low speeds. At high 
speeds, when the air resistance to the 
turning of the fan greatly increases, 
slippage occurs. On some models a 
thermostatic control permits more 
fluid to enter the housing, increas- 
ing top fan speed, when underhood 
temperature is high. 

In most cases, fan operation can 
be checked with a timing light and 
tachometer. The speed of the fan 
and crankshaft pulley is the same 
when both appear to be stopped by 
the timing light. Although a defec- 
tive coupling must be replaced as 
an assembly, adjustments can be 
made on some units. Test and service 

recommendations on the individual car makes are 

as follows: 



AMERICAN MOTORS-Rambler, 1959-61. Timing 
light should appear to stop crankshaft pulley and 
fan at 2,500-2,700 engine rpm. At higher rpm's, slip- 
page causes fan to slow down relative to engine speed. 

CHRYSLER CORP.-Chrysler 1957-59. Timing light 
should appear to stop fan and crankshaft pulley at 
1,400 rpm or higher. If both stop at lower speed, fan 
is operating below minimum speed. This can cause 
overheating and therefore the drive should be re- 
placed. Do not remove filler plug or add fluid to 
drive unit. 

Excessive fan noise can occur if unit locks up from 
bearing failure or internal bind. Normally, the fan 



MOTOR, July 1961 



Fan Service 



By William J. Moreland 

Technical Editor of MOTOR 



can be turned relative to the pump pulley with only 
light finger pressure, the effort decreasing after sev- 
eral revolutions of the fan. If the drive is locked up, 
replace it. 

On 1960 Chryslers, use above procedure. Timing 
light check should stop crankshaft pulley and fan at 
2,000 rpm or higher on PC- 1,2,3, PYl models; at 
1,665 rpm or higher on PS-3 model. 

For 1961 Chryslers, fan should appear to be 
stopped at not less than 1,600 rpm or more than 
1,850 rpm on RC-3 and RY-1 models. On RC-l and 
RC-2 models, minimum is 1,550 rpm and maximum 
1,800 rpm. 

On 1959 De Soto, use same procedure as '59 
Chrysler. Minimum fan speed 2,200 rpm. The 1960 
De Soto is same as 1960 Chrysler, and 1961 models 
are identical to 1961 Chrysler RC-l. 

For 1960 Dodge, procedure is same as 1960 Chrysler 
PS-3; 1961 models are same as 1961 Chrysler RC-l. 

Plymouth 1960, procedure is same as 1960 Chrysler 
PS-3. On 1961 models, same as 1961 Chrysler RC-l. 

FORD MOTOR CO.-Ford 1961. Thermostatic con- 
trol permits more fluid to enter housing to increase 
fan speed at high temperatures. A quick check can 
be made by rotating fan by hand. At low temperature 
the fan should rotate separately from the pulley. At 
high temperatures there should be an added resist- 
ance to turning as more fluid enters the housing. 





Shift point of fan speed on cars equipped 
with thermostatic coil is adjusted by mov- 
ing the tab to another slot in the bracket 



Bimetal strip is removed on 1961 Ford and 
Mercury fans. This permits the plunger be- 
hind the strip to be removed for cleaning 



If overheating or excessive fan noise occurs, check 
for sticking of rod actuated by bimetal strip on front 
of fan. To correct sticking, remove upper half of fan 
shroud from radiator. Carefully push one end of 
bimetal strip downward with screwdriver to clear 
bracket. Then force the strip outward, away from the 
center to spring it out of the bracket. Clean the clutch 
unit with a rag dipped in solvent and then pull the 
actuating rod out of its bore in the center of the unit. 
Clean the bore with a piece of rolled crocus cloth. 
Clean the rod in a varnish or shellac-removing sol- 
vent, or with crocus. 

Replace Assembly 

If the bimetal strip is kinked or bent, the assembly 
must be replaced. If the rod is damaged, replace it. 
Measure the length of the old rod with a micrometer. 
Adjust the Allen screw in the replacement rod to 
obtain the same over-all length. Install the bimetal 
strip with the marking Bl downward toward the 
clutch unit. Insert one end in the bracket, force the 
center of the strip outward carefully, and spring the 
opposite end into the bracket. 

On 1960 Lincoln, use test procedure given for 
1957-59 Chrysler. Engine speed at which fan and 
crankshaft pulley should appear to be stopped is 
2,700 rpm. 

For 1957 Mercury, thermostat inside the water 
pump moves a plunger rod through the center of 
the pump shaft to actuate a clutch in the fan hous- 
ing. The clutch is actuated at approximately 200 deg. 
and transmits enough torque to drive the fan at 
speeds up to approximately 2,600 rpm. 

To check the operation of the fan, if overheating 
occurs, tie a piece of light string from the tip of a fan 
blade to the battery support to keep the fan from 
rotating. Then start the engine. When engine tem- 
perature is high enough to actuate the fan clutch, 
the light string should break if the unit is function- 
ing properly. Stop the engine immediately and turn 
the fan by hand. The assembly should be engaged 
to a point where it will not [continued on page 142 



MOTOR, July 1961 




How's Business? 



All Signs Point Upward 

Continuing business improvement along all major 
fronts has brought forth an outburst of optimism 
from government officials, economists and business 
men. Current evidence confirms that a broadly based 
upturn is already in progress. 

Personal income, which is running at an annual 
rate of $413,700,000,000, is swinging up. By year's 
end, some economists forecast, income should increase 
to a $425,000,000,000 rate. While construction spend- 
ing is moving along at an annual rate of $56,700,- 
000,000, it is predicted that total 1961 outlays will 
top $57,000,000,000, an all-time high. 

Freight carloadings, which to date have lagged, 
show fresh signs of recovery. In fact, railroad officials 
expect rail freight volume to increase noticeably in 
the coming months. And while steel and brass output 
slackened early last month in what is described as the 
traditional summer lull, observers confidently predict 
the lull will end sooner than usual— perhaps by the 
end of July or early August. 

Even the pesky employment picture has taken on a 
brighter hue. Government experts have stated that 
although 6.9 per cent of the labor force is currently 
unemployed, this percentage will drop below 6 per 
cent by the end of 1961. 

PRODUCTION.. Steel output, which for months 
moved along at a sprinter's pace, began to slacken 
last month. Brass mills have slowed down, too, but 
this is attributed to the usual summer slump. It ap- 
pears, however, that the summer lull in steel and 
brass output will end earlier than customary— the 
end of this month instead of late August or early 
September. 



MOTOR'S Monthly Summary 



CONSTRUCTION.. For the third consecutive month 
construction spending rose in May, hitting an annual 
rate of nearly $56,700,000,000. Public construction 
spending is responsible for the rise. Private building 
outlays are still on the sluggish side. 

INVENTORIES. .After almost a year of cutting back, 
manufacturers are beginning to build inventories. 
These efforts reflect improved incoming orders from 
their customers and stepped-up production in many 
industries. 

CARLOADINGS.. Rail freight volume, trailing last 
year by about 14 per cent, shows signs of turning up- 
ward. Railroad men optimistically predict that 
freight volume for the entire year will come within 2 
per cent of 1960's volume. Meanwhile, intercity 
truck tonnage has steadily climbed to levels ap- 
proaching last year's pace. 

RETAIL SALES. .After tightening up on their purse 
strings in April, consumers have expanded their 
spending. Major retailers throughout the country 
have reported gains during May and June. 

CREDIT. .Interest rates will swing up. Federal Re- 
serve Board predicts, if business keeps getting better. 
Should expanding business create heavy credit de- 
mands, rates will be pushed up. So far, however, de- 
mand has not exceeded supply and rates have been 
holding steady. 

PERSONAL INCOME. .Disposable income of all per- 
sons in the country was estimated at an annual rate 
of $357,200,000,000 at the end of the first quarter. 
Due to rising employment and longer work weeks, it 
seems certain that the rate rose sharply for this year's 
second quarter. 

EMPLOYMENT.. The jobless total fell by almost 
194,000 to 4,768,000 in the period ending May 15. 
The decline was described as "about seasonal." It is 
estimated that 6.9 per cent of the labor force was 
idle. But, government officials predict, unemployment 
will drop below 6 per cent of the labor force by the 
year's end. 

PRICES. .Index of wholesale prices in primary mar- 
kets has held fairly firm at 1 19 per cent of the 1947-49 
base. Consumer price index, on the other hand, 
shows signs of creeping upward this month. Expected 
increase will result from gains in fruit and vegetable 
prices. 



MOTOR. July 1961 




^..^ 




Service Sam shows you . . . 

How to float a sale with a raft of bearings! 



If you're interested in getting in on the big 
profits in wheel bearings, look into the Bower- 
BCA wheel bearing package. You get a key 
assortment of the fastest selling ball and roller 
bearings plus a chrome-plated torque wrench, 
window posters, decals, application sheets, 
and price card all in one package. 



It's everything to get into the profitable wheel 
bearing service business. Encourage wheel re- 
packing the same time you sell a lube job- 
check every wheel bearing. You'll be pleased 
with the plus business and the customers will 
be pleased. Investigate this new money-maker. 
Call your nearby Bower-BCA jobber today. 



FEDERAL-MOGUL SERVICE 

DIVISION OF FE0ERAL-M06UL-B0WER BEARIN6S. INC. • DETROIT 13, MICHIGAN 



:edera 

Ttloqut 



MOTOR, July 196J 



^^ 




Indianapolis winner- meclianicis 



From a complete electric valve shop to a M'^ portable drill . . • Black & Decker 
tools are made to win your respect on any job. You choose from over 90 dif- 
ferent tools ... all packed with famous B&D power, quality-built by well- 
known B&D engineering. Each cuts comers on cost, trims minutes off job-time. 
More than a half-century of design leadership has made Black & Decker the 
front line in the automotive field, the first choice of top mechanics. 



62 



MOTOR, July 196i 




choose 



Black Si Decker- 



Towson 4, Maryland 



a Black Si Decker 
award winners 



MOTOR, July 1%1 




Factory Service Sla 



Detroit experts keep you up-to-date on 
latest repair changes and procedures 



BUICK SPECIAL 

Adjusts Axle Shaft 

Axle shaft end play can be 
checked, with the wheel and 
brake drum removed, by measur- 
ing the difference in the distance 
between the housing and the axle 
shaft flange while moving the axle 
shaft in and out by hand. End 
play up to .042 in. is normal. 

Do not insert a shim inboard 
of the bearing in the housing to 
remove all end play. This would 
ignore the end play of the bear- 
ing itself and could cause improp- 
er seating of the gasket or back- 
ing plate against the housing. 



MERCURY 

New Transmission Gears 




New tooth design (top) has 
straight faces on points. 
Original gear tooth design 
(bottom) had radius on ends 

New transmission gears are 
now available for replacement on 
1960 standard transmissions. 
The tooth-pointing angles have 
straight faces on the points in the 
new design. Original design gears 



had a radius on the ends of ihe 
teeth. 

With this difference in tooth- 
end design, old and new types 
cannot be intermixed. Tooth de- 
sign must be the same on the low 
and reverse sliding gear, the mat- 
ing gear on the cluster, and the 
reverse idler gear. 

CHRYSLER 
Torques U-Bolts 

Excessive tightening of rear 
spring U-bolts can distort the rear 
axle housing and damage axle 
shaft bearings. 

The torque on rear spring U- 
bolt nuts should be maintained at 
50 Ib.-ft. on 1957-61 Chrysler and 
Imperial models. Dodge, Lancer 
and Plymouth. The recommend- 
ed torque on the Valiant is 45 Ib.- 
ft. 



DE SOTO, DODGE, 
PLYMOUTH 

Corrects No-Reverse 

In most cases, the cause of no 
reverse condition on a Torque- 
Flite 6 or 8 transmission equipped 
with a one-piece valve body can 
be traced to a stuck reverse-block- 
er valve. The condition can be 
corrected by installing a special 
package, part No. 2275523. 

To make the installation, re- 
move the valve body from the 
car. Remove the reverse blocker 
end plate, valve and spring from 
the transfer plate. Then separate 
the valve body and steel plate 
from the transfer plate. It is not 
necessary to remove the valves 




from the valve body unless the 
oil is very dirty. 

Clean the blocker valve bore 
with crocus cloth, allow all parts 
to soak a few minutes in a suit- 
able clean solvent, and dry them 
with compressed air. Then reas- 
semble the valve body, using the 
valve, seal and spring included in 
the package. Install the seal with 
the lip facing the end of the valve 
opposite the spring. 

CORVAIR 

Fast Idle Setting 

If an excessively fast idle exists 
when the carburetor is operating 
on half to full choke, recheck the 
fast-idle setting. 

There should be a clearance of 
.045 in. between the end of the 
fast idle screw and the tang on 
the throttle lever, with the choke 
in the wide-open position. Use a 
feeler gauge to obtain an accurate 
adjustment when making the set- 
ting. 

LINCOLN 

Lubricates Wheel Bearing 

Early production 1961 cars used 
a sodium-base grease for front 
wheel bearing lubrication. Since 
approximately Dec. 27, 1960, a 
lithium-base grease has been used. 
The two lubricants are not com- 
patible and must not be inter- 
mixed. 

The lithium-base grease is light 
[continued on page 66 



64 



MOTOR, July 1961 



PISTONS and CYLINDERS 
LOOK LIKE THIS 

when you use 

poor quality brake fluid/ 




^CROSS-SECTION OF 

MASTER CYLINDER; 

BORE IS CORRODED 

AND PITTED. 

Poor qualify 

brake fftttd did it! 




jjU PISTONS ARE 
^CORRODED , 
CUPS ARE GUMMED 
Pool" qvafiiy 
brake fiuid did it* 



I 



SX 



^Unr^toucHed photoi 



]9h sur$ of the job 
/ usin$ one of these 



EI5 




nMon drumi. fhfr ll-Qunctf cam or 

MASTE« CYUNDUS ^ 
WASTEfi GTIINOIB KITS 

WMEtt CTtlNDfffS 
CYLINDIK KITS • TOOLS 
E« BtAKE KITS * SWiTCMIS 
BSAKI flUiDS - BHAKI 6LII0ERS 




••^AVf l>UTy 



^HTOtAULIC CLUTCH REPAIR KITS 
ANO CniNOERS > BRAKE CARIES 
^^^POWEH BRAKE ttSTIRS 

•iakeI hold down parts 

^AtTM BRAKf CUPS ■ HOSES 

^"- Grower bvake parts 



HEAVY-DUTY 

SUPFR T03 or SUPFR 500 

BRAKE FLUIDS 

rteK qmsi SAB specif h9fms I 

Your reputation i& at stake when you combine quality brake parts 
witK o low grade brake floid; THEY JUST DON^T MIX! Whether you 
replace or repair, moke sure you refill with an EIS Swper BRAKE 
FLUID. And, no itiotter which you choose, you're getting a chemi- 
cally balanced fluid that insurer the parK you use and your lervice! 

EIS SL*per BRAKE FLUIDS have been road-proven over the years to 
perform safely and to provide sure braking action in all seasons 
. , . in oil driving condilioni. Here's why: 



VfSCOSrrr - ChemUal ingre- 
dients are correctly balanced to 
maintain efficient operation, 

tUBRrCATJNG OUAUJY - They 
provide full lubrication to pis- 
tons in master and wheel cyl- 
inders, preserve the life of both 
synthetic and natural rubber 
parts. 

CORROSION - Advonced inhib- 



yoof f 'S pisfrifau^o 



TOR, July 1961 



EIS AUTOMOTIVE CORP 



itor formulations protect metal 
parts from corrosion. 

COMPAT/BiUry - They mix and 
work with all quality brake 
fluids. 

OPfRAnNG RANGE - Super 
703 .. . High-over 410*F., Low 
— minus 60"F., Super SOO . . 
High-300'F, Low^minus 60'F 



. M i dd I e t o w n , C^ 



%^ 



{ 



-What Caused This?. 



The owner complained that his 
6 cyl. standard transmission ve- 
hicle was misfiring. Spark plugs 
and secondary ignition cable were 
checked and found to be in work- 
ing order. A compression check, 
however, pinpointed one cylinder. 
Upon removing the cylinder head, 
the mechanic saw a hole the size 
of a half-dollar burned complete- 
ly through he piston head. Do 
you know what caused this? An- 
swer is on page 136. 




Factory Service Slants 

continued from page 64 



in color. The sodium base grease 
is a dark greenish brown. Only 
the sodium-base grease will form 
long stringers as it is pulled apart. 
If grease of the same type as 
that in the bearings is not avail- 
able when the bearings are lubri- 
cated, all of the old grease must 
first be removed before they are 
repacked. Mixing of the two 
greases will cause a bleeding ac- 
tion which will permit the lubri- 
cant to pass the seal and affect 
brake operation. 

MERCURY, COMET 

Clean Crankcase Ventilator 

Failure to service the positive- 
type crankcase ventilating system 
at recommended mileage intervals 
can affect engine performance 
and fuel and oil economy. Car- 
buretor is calibrated to compen- 
sate for crankcase vapors drawn 
into the intake manifold. If ven- 
tilating system becomes blocked 
due to failure to clean the parts 
at recommended intervals, carbu- 
retor air-fuel ratio is affected and 
the engine will begin to operate 
on a rich mixture. Also, lack of 
adequate crankcase ventilation 
will increase sludge formation. 

The parts of this crankcase ven- 



tilation system should be cleaned 
at 8,000 mile intervals on Comet 
and Mercury, and at 6,000 mile 
intervals on Lincoln. These in- 
tervals are based on the use of 
approved lubricants and filters 
and apply to cars in normal serv- 
ice. Under extremely adverse of>- 
erating conditions the parts may 
have to be cleaned more frequent- 

STUDEBAKER 

Aids Valve Adjustment 




Top of rocker arm cover is 
cut out to permit valve ad- 
justment without loss of oil 

Oil loss can occur when adjust- 
ing valve rocker-arm clearance on 
a 1961 Lark. To prevent this, 
modify a rocker arm cover by cut- 
ting out the top of the cover, 
leaving only two strips for secur- 
ing the cover to the studs. The 
base of the cover acts as a baffle 
to contain the oil. 

When making the adjustment, 
reduce the engine speed to less 



than the normal 550 rpm idling 
speed to prevent oil loss. The 
lower speed will also permit a 
more accurate adjustment. 

FORD 
Fuel Pump Maintenance 

Mechanical type fuel pumps 
should be replaced or overhauled 
after 45,000 miles or two years of 
operation, whichever comes first. 
This applies to both cars and 
trucks. 

The fuel pump diaphragm will 
normally wear over many thou- 
sands of miles of use and, when 
sufficient deterioration has taken 
place, fuel can pass the dia- 
phragm and dilute the engine oil. 
The pump service recommended 
lessens the possibility of internal 
engine damage from this cause. 

OLDSMOBILE F-85 

Adjusts Dwell Angle 

The following procedure per- 
mits dwell angle to be adjusted 
without risking possible injury 
from the fan blades. 

With the engine running at 
normal operating temperature, 
connect a dwell meter to the pri- 
mary lead terminal on the coil 
and a suitable ground. Raise the 
access door on the distributor cap 
and retain it in the raised position 
with a small lump of calking com- 
pound. With the engine running 
at idle speed, use the special tool 
available to engage the adjusting 
screw located at an angle to the 
door in the cap. Adjust dwell an- 
gle to 30 deg., remove the calking 
compound and close the access 
door. 

PLYMOUTH, VALIANT 
Replace Switch Rheostat 

The headlamp switch rheostat 
on 1959-61 Plymouths and on all 
Valiants can be replaced separate- 
ly. Use rheostat parts package No. 
2275231 for switches marked 
"FASCO," and part No. 2275234 
for those marked "RBM." 

To replace rheostat, remove 
[continued on page 68 



66 



MOTOR, July 1961 




NOW... A NE^V NAME FOR THE NUMBER 1 THERMOSTAT I 

simply say X>eloo 

Today, General Motors thermostats proudly bear the new name of Delco-Harrlson. 
The name Deico means new national recognition and acceptance. And, for half 
a century, the Harrison name has been the standard of quality in automotive heat 
transfer products. Now, these two great names combine into Delco-Harrison 
... to assure you of the highest standards of sales performance and product 
reliability. So, simply say DeIco . . . Deloo-HAzvisoziL thermostats, 
distributed nationally through XTzilted I3eloo 





MOTOR, July 1961 



Factory Service Slants 

continued from page 66 

switch and dislodge the spring 
with a screwdriver. Compress the 
spring and rheostat between the 
thumb and forefinger and remove 
them with a turning motion. 

Assemble the new rheostat. 
Compress the assembly betwen 
the thumb and forefinger, and 
slip it into the housing. Then lo- 
cate the spring on its seat with a 
screwdriver blade and, with a 
turning motion, slip the rheostat 
into position. The contact tab on 
the "FASCO" switch must make 
positive contact with the dome 
lamp terminal at its extreme 
counter-clockwise position of rhe- 
ostat travel. On "RBM" switches, 
the larger master tab on the drive 
plate must be fully engaged in 
the corresponding notch in the 
rheostat ceramic. 

VAUANT 
Lubes Gearshift Linkage 

The gearshift linkage on cars 
equipped with manual-shift trans- 
missions should be lubricated ev- 
ery 10,000 miles or once a year, 
whichever occurs first. 

To lubricate the linkage, re- 
move the four screws from the 
rubber boot on the gearshift link- 
age and slide the boot upward 
away from the floor pan. Apply 
engine oil to lubricate the pivot 
points and yoke selector mecha- 
nism. 

WILLYS 
Protects Kickdown Switch 

Kick down switches are coated 
with an electrical insulating com- 
pound in production to prevent 
possibility of engines being 
"drowned out" during wet-weath- 
er operation. Replacement switch- 
es are not coated because the 
coating must be applied after the 
harness is attached to the switch. 

When a replacement switch is 
installed, coat the switch terminal 
connections and at least 2 in. of 
the harness with a suitable electri- 
cal insulating spray. 



.BODY. 



UNCOLN 
Emergency Hood Release 

Should the hood control cable 
become broken or disconnected, 
the hood can be opened with a 
32^ in. length of y^ or ^ in. 
solid bar stock. 

Place a piece of masking tape 
on the bar 15 in. from one end to 
serve as a marker. Then remove 
the rear splash shield from the 
left front fender. Locate the 1^ 
in. round hole in the upper rear 
comer of the left front fender 
apron. The hole is beside the 
heater blower motor and there is 
electric wiring routed through the 
hole. 

Now insert the bar stock 15 in. 
into the hole and contact the 
hood release catch. With the bar 
held as high as possible, pull it 
toward the front of the car using 
the hole as a pivot point. The bar 
will supply the leverage required 
to open the catch. 



PONTIAC 

Repairs Damped Clips 



GARNISH 
MOLDING 



Cotter pin (arrow) is inserted 
through molding retaining flange 
and the body pinchweld flange 

Should the clips which retain 
reveal moldings around the wind- 
shield or back window become 
damaged, either of the following 
procedures can be used to secure 
the molding. 

Use an auxiliary screw where 
there is a gap between molding 
and body surface. Insert a sharp 
punch or awl between reveal 
molding and rubber channel, 
push molding in flush, and punch 
a hole through retaining flange 
of molding and body panel. Apply 
calking compound on the threads 
of a small sheet metal screw and. 




with the molding held in position, 
install the screw. 

Another method is to remove 
the garnish molding and disen- 
gage the reveal molding enough 
to mark the retaining flange. Do 
not mark at an existing retaining 
clip location. Now remove the re- 
veal molding, drill a y^ in. hole 
through its retaining flange, and 
a %Q in. hole through the body 
pinchweld flange. Install a %2 ^Y 
1 in. cotter pin and, with the 
molding retaining clips engaged, 
pull cotter pin from inside the 
body. After the cotter pin has 
been pulled down, open the ends 
of the cotter pin to secure in 
place. 

CADILLAC 

Cleans Trunk Linings 

Do not use a fabric cleaner to 
clean the trunk lining material on 
1960 and earlier models. The use 
of a solvent can cause the tar pa- 
per backing to bleed through the 
trim. 

Suds, such as those obtained 
from a mild soap and water or 
special preparations for the pur- 
pose, can be used on the surface 
of the trim. Be careful not to 
saturate the fabric. Remove the 
suds with a vacuum cleaner after 
the cleaning operation. 

STUDEBAKER 
Trunk Lid Lock Housing 

The trunk lid lock housing and 
adapter on 1961 Lark models, ex- 
cept taxicabs, are preassembled in 
production. The adapter is re- 
tained in the lock housing by two 
depressed tangs and special 
equipment is required for assem- 
bly. 

For this reason, the lock hous- 
ing and adapter must always be 
replaced as an assembly. Only the 
complete assembly, part No. 
1338256, is available for replace- 
ment. The listing of individual 
lock housing and adapter assem- 
bly in the current parts catalog is 
incorrect. 



68 



MOTOR, July 1961 




$10 for Your Ideas 



Have you como across any tfmesdvlng %hoff cuti or solutions fo 
tough repair problems? If you hove, ond the idea is o good one^ 
MOTOR will pay you $10. If your idea needs an illustration, just en* 
close a rough sketch In your lettef. MOTOR'S artists will do a finisfied 
drawing. 

When your idea opplies to one particutor car make^ be sure to givw 
the make and model year of the car. 

Naturolfy ideos which have already been used or offered elsewher* 
cannot be considered. 

So grab o pencil and [ot down your idea on your shop's lefterheod 
or billheod. Then mall it to "Fix If EdHor, MOTOR, 250 W, 55ffi St„ 
N. Y, 19, N. Y. 



rpuibk^? Readers Tell How To 



FIX IT 



Easier Seal Replacement 

The removal and replacement 
of outer and inner ring seals on a 
Powerglide Hi-Lo clutch can be 
accomplished more easily by using 
a discarded clutch hub. 

To adapt the hub, break ofiE 
one of the eight teeth and bend 
the remaining seven teeth 14 in. 
toward the center. The teeth will 
then fit snugly on top of the 
spring seat, permitting the spring 
to be compressed safely for remov- 
al of the snap ring. Insert two 
screwdrivers in the gap left by the 
removed tooth to release the snap 
ring. 

— GBORQB CROWDBR 

Geo. Crowder Garage 

Flint. Mich. 

Replaces Motor Support 

The front motor support plate 
on most Chrysler 6 cyl. engines up 
to 1960 cannot be removed with- 
out removing the oil pan. This is 
because the bottom bolt which 
holds the plate to the block is in- 
serted from the rear, inside the 
oil pan. Following procedure al- 
lows removal of support, without 
removing oil pan. 

First, drill a % in. hole into 
the center of the bolt. Then drive 



an Allen wrench into the hole 
and, with the wrench, thread the 
bolt back out of the plate. The 
plate can be removed over the 
Allen wrench. To install the 
plate, reverse the procedure. 

— LEROY W. BRITTEN 

Purdy Motors Ltd. 

Halifax, N.S., Canada 

Installs Gauge Retainer 




Tab edges are ground off at an 
angle. Base widths of two slots 
vary to obtain unequal spacing 

The retainer which secures the 
fuel gauge tank unit in the fuel 
tank on 1960-61 Chevrolets and 
the 1961 Corvair is difficult to in- 
stall, even with the proper retain- 
er tool. This is because the tabs 



are evenly spaced and must fit ex- 
actly. 

To make the retainer easier to 
install, grind off one edge of each 
of the three tabs at an angle. 
Vary the base widths of the slots 
so they are unequally spaced. The 
retainer can then be started one 
tab at a time and easily installed 
with a screwdriver, if a retainer 
tool is not available. Since the old 
O ring may be swollen, it's best 
to install a new one, cemented to 
the tank unit. 

—ROBERT J. PITSBR 

Belair Rd. Chevrolet Co. 

Baltimore, Md. 

Repairs Stripped Threads 

When removing and replacing 
door trim panels on Corvettes, we 
often find that the screw holes 
are enlarged to a point where 
they will no longer hold the 
screws securely. A quick and easy 
repair can be made in such cases 
by using clip-on type screw re- 
tainers. 

To install the screw retainer, 
drill a 14 in. hole Ys *"• *" from 
the original screw hole. Then 
elongate the i^ in. hole to ap- 
proximately 1^ in., the same 
width as the clip-on retainer. 
Now slip the retainer into place, 
with the screw hole in the retain- 
er lined up with the oversize hole 
in the panel. 

If the screw holes in the metal 
[continued on pace 80 



MOTOR, July 1961 



-Getting the Business. 




Fix It 



continued from page 79 

corners of the panel are enlarged, 
snap the clips over the edge of 
the panel and the repair is made. 
This method will work on other 
cars, too. 

—ADOLPH HUBLAR 

New Albany Motor Ca 

New Albany, Ind. 

Handy Support Tool 

An extra tool for supporting the 
weight when changing springs or 
holding up an engine on a lift 
always comes in handy. A support 
can easily be made up from scrap 
that is usually available around 
the shop. 

To make the tool, simply cut 
about 3iy4 ft. length of li/^ in. 
water pipe and weld a suitable 
saddle to one end of it. Now slip 
the other end of the pipe over an 
old bumper jack which is used to 
raise and lower the weight. It*s 
best to weld the base of the jack 
securely to keep the jack from 
tilting. 

— MILO MILLER 
Bob Barth, Inc. 
Syracuse. N.Y. 

Replaces Cover Gasket 

Replacing a valve rocker arm 
cover gasket on a late-model 



Chrysler, which first requires the 
removal of a heater duct from 
the firewall, takes a considerable 
amount of time. However, this 
job can be done without removing 
the duct. 

Just loosen the cover and lift it 
far enough to remove the old gas- 
ket. Slip the new gasket over one 
end of the cover, slide it toward 
the other end, and then slip the 
opposite end of the gasket over 
the cover. By using a mirror to 
see that the gasket is in place, 
and cement to hold it there, the 
replacement can be made quickly. 

— W. K. PERRY 

G. and P. Anto and Truck Service 

Bakersfield, CaL 

Repairs Rear Stabilizer 

The rear stabilizer bushings on 
1958 Chevrolets sometimes be- 
come loose in the mounting 
bracket on the differential hous- 
ing. The bracket is not serviced 
separately and when the eye in 
the bracket becomes elongated a 
new housing is required. This is 
an expensive repair. 

To make an effective repair at 
a much lower cost, use a cutting 
torch to round out the eye so that 
a li/^ in. length of I14 in. pipe 
can be inserted. Then weld the 



pipe to the bracket and install a 
new bushing. This gives the bush- 
ing a li/^ in. bearing surface, in- 
stead of two %6 in. surfaces, and 
makes a long-lasting, faster repair 
at a much lower cost, 

—CLIFF HOFER 

Tom CarreU Chevrolet 

San Fernando, CaL 



Releases Stuck Turboglide 

If the Turboglide on a 1957-61 
Chevrolet becomes stuck in the 
park position, the parking pawl 
can be tripped to release it by us- 
ing a valve push rod adapted for 
the purpose. To adapt the push 
rod, offset it down 2 in. at one 
end to form a right angle. Keep 
the center of the push rod straight 
for a length of 6^4 in- and, at the 
other end, bend it up to curve at 
about 45 deg. 

To trip the parking pawl, place 
the curved end of the push rod 
in the drain hole and push against 
the park lever. This eliminates 
removing the pan and gasket. 

—FRANCIS JACKSON 
Smith Chevrokt 
Haverhill, Mass. 



Opens Blocked Oil Holes 




Sleeve is placed over rocker arm 
stud, with zerk fitting lined up 
with stud hole. Grease pressure 
through fitting opens oil line 

Oil supply holes in the rocker 
arm studs on late Pontiac and 
other GM cylinder heads some- 
times become plugged. When this 
happens it's almost impossible to 
[continued on page 84 



> 



80 



MOTOR, July IMl 



;,\iv*^<^i.^*^-^:*^*.. 



I vsi . i 



im 



*St69dy, ptofitsble ssles of Cites Belts 
Mm MORE. MONEY IN WE BANK!' 



T^ 




toys Buddy Worren — Warren's Garage 
4102 Navigation BWd 
Houston, Tex OS 



REPLACE BELTS THAT ARE... 

• GREASY • CRACKED 
• GLAZED * PEELING 
• SPLIT 




^'Before going into business for myself sixteen years 
ago, I had nine years' experience selling Gates Belts and 
Radiator Hose. So, I was well pre- 
pared to make these preferred acces- 
sories an important part of my profit 
picture. 

"We average 80 belt sales a month 
— and it sure makes a difference in the 
amount of money that goes in the 
bank." 



In the garage business too, time means money — Gates garage- 
tested sales aids are tailored to the task. The Dial Finder and Display 
Rack help you get the correct belt installed in a matter of minutes. Time 
saved means a brighter profit picture and a satisfied customer. So, why 
put it off — 

''Go" Gates for Profit - Call Your Gates Jobber TODAY 

Your Gates Supplier will have a factory-trained Gates Represen- 
tative install attractive belt and hose displays, clean up your belt and 
hose stocks, and supply you with a complete set of Gates garage-tested 
sales aids. He'll also help you get your present stock in shape for top 
profits — and you won't lose a penny! 



Thtt Got^s Rubber Co., Denver, Colo. 




Workl'§ Largeti Maker of V-Belts 




G^tes Vuleo V'Belts 9nil HosB /%! 



MOTOR, July 1961 



%V 



you get 

your 

Chevy parts 




at your 

Chevrolet 

dealer's! 




S2 



MOTOR, July 1961 



Fix It 



continued from page 80 

clean out the holes with ordinary 
cleaning methods. A tool we have 
made up opens up the holes 
quickly. 

The tool is a sleeve which fits 
snugly on the stud and is made 
from a 2 in. length of ^ in. round 
cold-rolled steel. Drill a 2%^ in. 
hole lengthwise through it and 
then ream the hole with a .374 in. 
valve guide reamer. At a point li/^ 
in. from one end drill and tap a 
14 in. by 28 thread and install a 
45 deg. zerk fitting. 

To use the tool, slip it over the 
stud, lining up the zerk fitting 
with the hole in the stud. Grease 
pressure, applied through the fit- 
ting, will force the dirt into the 
main oil channel. Remove the ex- 
pansion plugs at the ends of the 
channel and wash out the dirt. 

—EVERETT B. REED 

Reeds Machine Shop 

Moms Lake. Wash. 

Adapts Old Filters 

Discarded fuel filters of the in- 
line type, such as those used on 
Pontiac and a number of other 
cars, are excellent for use as small 
funnels. 

To adapt the filter, simply cut 
the top off and remove the filter- 
ing material from inside it. This 
size funnel is especially handy for 
filling hydraulic jacks, master cyl- 
inders, steering gears and so forth. 

—HOWARD WHITE 

Hamel Pontiac 

Sedro WooUey. Wash. 

Prevents Oil Leakage 

In servicing the crankcase ven- 
tilation system on 1954-57 Ford 
and Mercury cars we have had 
many of the covers leak after they 
were removed for cleaning or re- 
placing of the screens. 

We have solved this leakage 
problem by marking the position 
of the cover and the tube before 
removing the cover. The cover 
and tube apparently warp slightly 
in use. Replacing the tube and 
cover in their originally assembled 
positions avoids the risk of having 
an oil leak. 

—MARVIN W. CLARK 

Highway Garag* 

Culpeper, Va. 



BODY TIPS 



MOTOR will pay you $10 for each usable 
timesaving short cut from the body man 



Gleans Sanding Discs 

Sanding or grinding belts and 
discs that have been clogged with 
doughy plastic can be cleaned 
easily by soaking them in water 
for a day or so. This loosens the 
plastic which can be removed 
quickly with a wire brush. 

— WM. SMITH 

Smith Auto Rebuild 

Lynden, Wash. 

Opens Tailgate Window 




The ^ in. offset on end of 
tool is inserted in clutch slot 
after removal of lock cylinder 

On 1959-61 Chevrolet station 
wagons with manual tailgate win- 
dow, the window becomes inop- 
erative if the pin in the lock han- 
dle assembly breaks. The trim can 
be removed and the window low- 
ered from inside the car but 
there's a much easier and faster 
way. 

First, heat and bend a suitable 



length of steel rod to obtain a ^^ 
in. offset on one end. Center- 
punch a dimple through the face 
of the lock cylinder, insert a paf>er 
clip through the hole and push 
down on the cylinder retainer. 
Then remove the cylinder. 

Insert the tool through the hole 
from which the cylinder was re- 
moved and turn the handle until 
the offset in the tool catches in 
the slot in the clutch. Then roll 
the window down. 

— GAYLB B. ROOTE 

Bill Root Chevrolet Inc. 

Parmington, Mich. 

Eases Door Openiiig 

Stiff operation of the outside 
door-lock release button on a 
1960 Ford may make the door 
hard to open from the outside. 
When this occurs, a correction 
can be made quickly without re- 
moving the lock from the door. 

To ease the release-button op- 
eration, open the dobr and re- 
move the top Phillips screw from 
the lock. This is the screw which 
holds the lock in place. Now 
squirt some light oil into the hole 
from which the screw was re- 
moved and, at the same time, 
work the release button in and 
out. The oil will work down in- 
to the lock to free up the mecha- 
nism. Then reinstall the screw. 
Lubricating the lock in this way 
is effective and will last for some 
time. 

—HAROLD R. EDWARDS 

Kjebtrup Motor Ca 

Garrison, N. D. 



How Would YOU Fix It? 

A chance to test your skill as a troubleshooter 



► The vacationing car owner 
complained that his electronic 
headlight control was not func- 
tioning properly. The only infor- 
mation he could give the repair- 
man was that he had had a major 
tune-up done on his car just be- 
fore he started on his trip. 



Plugs, points, spark plugs and 
wires had been replaced, he re- 
ported, but nothing had been 
done to the headlight control, 
which was then operating O.K. 

With only this information, 
where would you begin? Turn to 
page 130 for the answer. 



84 



MOTOR, July 1961 




«^ 



m 


THOMPSON PRODUCTS 

VACUUM TESTED WATER PUMPS 

never need greasing 

Only a precision huilt» vacuum tesied water pump can bt greased 
for life. And that's the story of Thompson factory duplicate pumps. 
Skilled hands machine and hone each Thompson pump part fur 
precision fit. Critical engineers torture test each model for the equiv- 
alent of the car*s operating life. Each and every pump is vacuum 
tested against the most minute seal or assembly defect. Ami as iifuini \ 
asmmnci fjj hng, tTQuhh-jvee lije, Thmnpson w&ft'r pumfts ./re ^^resJied 
/or life. 

To get the water pump you need, to be sure of reliable service and 
a satisfied customer— specify Thompson, There's a factory duplicate 
for virtually any car in use today— regardless of make, model or year. 


11 


1 



Sold thru the world's (inest iohhers 



ildridge ln<^ 



C<«v«lttfr<J 3. Ohio 




k Vk » 1 




> 



86 



MOTOR, July 1%1 



mufRers . . . flexible fail pipes • . . exhaust pipes . . . spark plugs . • • 
battery cable . • . fan belts . . • rodfofor hose • • . Of7 filters . . . brake 
fluid . . . thermostats . . . ignition coils . • • shock absorbers . • • batteries 
. • . engine care chemicals . . . car appearance chemicals . . . automatic 
transmission fiuid . . . power steering fiuid . . • remanufactured parts 
. . . anti'freeze . . . lamp bulbs . • . sealed beam units 



Hfhatever the job, there's a part to fit! 

A complete quality line of replacement parts . . . 

FOR CHRYSLER CORPORATION VEHICLES 

Genuine "New" MoPar Parts and Accessories-The only new parts 
recommended for these fine cars and trucks. 

MoPar Approved Remanufactured Parts- Highest quality parts, 
r-e-m^-n-u-f^-c-t-u-r-e-d to MoPar's rigid specifications. 

FOR OTHER MAKES OF VEHICLES 

New MoPar "Universar Parts— Famous MoPar Quality, 
now available for other popular makes. 

Rempar Quality Remanufactured Parts-Quality parts, 
r-e-m^-n-u-f-^-c-t-u-r-e-d by MoPar Approved Parts Remanufacturers. 

A COMPLETE QUALITY LINE... TO HELP YOU... 

install with confidence— cut service costs— save time and space- 
increase profits- provide more dependable service. 

Genuine MoPar Parts, MoPar "Universal" Parts, MoPar Approved Re- 
manufactured Parts, and Rempar Quality Remanufactured Parts are 
available from your MoPar Parts Wholesaler — or your Chrysler Motors 
Corporation Dealer . . . selling Plymouth, Valiant • Dodge, Dart, 
Lancer • Chrysler, Imperial • Dodge Truck • Genuine MoPar 
Parts and Accessories. Call your dealer or wholesaler today! 




MoPar Parts and Accessories, Chrysler Motors. Corporation, Detroit 31, Michigan 
>TOR, July 1%1 



IS IT LEGAL? 



By Arthur L. Reuter of the New York Bar 



Woman Sues to Recover 
Car Husband Sold 

John and Marion Martley had 
been separated for six months. 
Marion owned the house and lived 
in it, and John stopped in occa- 
sionally to pick up some clothes or 
tools. 

One day, John stopped by while 
Marion was out. Her car, a new 
Rocket, was parked in the drive- 
way. On the desk in the front hall, 
Marion had left the registration 
card and keys. John picked them 
up, drove the Rocket 100 miles to 
Clearsburg, and sold the automo- 
bile to Harris Bingham, the Rocket 
dealer there. He signed the bill of 
sale, "Marion Martley," turned 
over the keys and pocketed the cash. 

The next morning, Harris Bing- 
ham sold the car to Ewen Payne. 

The police traced the Rocket 
and Marion asked Ewen to give it 
up, but he refused. 

*'I bought and paid for the auto- 
mobile in good faith,** Ewen said. 
"The whole trouble was your own 
fault in leaving your registration 
and keys where your husband could 
pick them up.'* 

Surrenders Car 

But when Marion sued. Judge 
Keen ordered Ewen to surrender 
the car. 

The judge said, *'7 he seller can 
give no better title than he has 
himself. John Martley had no title 
and could give none to Harris Bing- 
ham. Bingham could give no title 
to Ewen Payne. 

"Possession of the automobile, of 
course, was presumptive evidence 
of John Martley *s ownership, but 
the presumption is not conclusive, 
and any person dealing with the 
possessor as the owner does not get 
title as against the true owner, un- 
less the latter has done something 
to mislead the purchaser. 




"Marion Martley's keys and 
registration were not given to her 
husband. They were stolen. It is 
questionable as to whether there 
was even negligence in leaving the 
keys on the desk in her own house, 
but if there was negligence, it was 
not sufficient as to bar her claim to 
the return of her property.** 

Based on case reported In 111 8.E. 2d at page 
638 (Oa.) 

Farmer Claims Dealer Is 
Liable for Crop Loss 

Sam Ingram, automobile and 
farm implement dealer, sold a new 
Dreadnaught tractor to farmer Will 
Wright. Though Will had bought 
two Dreadnaughts from Sam previ- 
ously, and had been thoroughly 
satisfied, the new one had several 
defects. As a result, the tractor had 
to go back to Sam's shop time and 
again for repairs, all at Sam*s ex- 
pense. 

Not until after harvest time did 
Sam Hnally succeed in ironing out 
the troubles with the Dreadnaught. 

Then Will demanded that Sam 
reimburse him for the reduction of 
his crop due to the failures of the 
tractor. 

Sam refused. 

**Under the dealer's and manu- 
facturer's warranty, our obligation 
was to furnish the parts necessary 
for repairs,** Sam argued, *'and in 
paying for both parts and labor 
we*ve done more than we were 
obligated to do." 

Awarded Judgment 

But Judge Wise decided that 
Sam had to pay and awarded Will 
a judgment for the money he 
proved to have been lost by the trac- 
tor's inactivity. 



Said the judge, "In addition to 
the express written warranty de- 
livered to the buyer of the tractor 
at the time of sale, there may be 
an implied warranty of fitness for 
use, where the buyer makes known 
to the seller the particular purpose 
for which the article is required, 
and relies on the seller's skill or 
judgment that the article is fit for 
the purpose. 

"Wright had bought other trac- 
tors from Ingram and Ingram knew 
that the tractor was to be used on 
Wright's farm. Impliedly, Ingram 
warranted that the tractor would 
be fit for normal farm use. 

"Ingram knew or should have 
known that if the tractor should 
be inoperable, Wright's ability to 
raise his crop would be impaired. 
The damage Wright suffered by the 
forced reduction in production was 
the natural result of the breach of 
warranty of fitness and was readily 
foreseeable as such result. 

"Such consequential damages, di- 
rectly attributable to the breach of 
warranty, are recoverable by the 
injured party." 

Based on case reported In 100 N.W. 2d at page 
521 (Neb.) 

Car Loan to Customer 
Backfires on Garage 

Morley Smith brought his Pluto 
sedan to Gus Hammer's garage for 
clutch repairs. It was Saturday and 
Gus told him that he couldn't do 
the work until the following Mon- 
day. 

"All right, I'll leave it here now," 
Morley said. "I don't want to drive 
it the way it is." 

Morley added that he and his 
wife expected guests over the week- 
end, "I don't know how we'll man- 

[CONTINUED ON PAGE 160 



MOTOR, July 1961 



makes 



room 





for rack 
alinement 




a NEW MONEY MMER for 

alinement, mufflers, tail-pipes, shock absorbers, 
brake service, tires and balancing service! 



going on 



coingup^ 



all up 



162 Power Rack is Bear's answer to 
your many under-car servicing prob- 
lems. Its retractable ramps make 
room for alinement wherever you 
have room for a car! 

Space saving is only one problem- 
solving feature you get with 162 
Power Rack. There's nothing like it 
for getting at shocks. . .replacing tail- 
pipes and other under-car service. 

It's just like driving on to any 
other rack when you drive on to the 
162 Power Rack. You've got full 
visibility ... no feeling of driving 
op a hill! When you are up, you are 

Comnlikt IMI SMrlCfk. Co. Rasa 

Motor, juiy i%i 



high enough up for under-car work — 
but low enough to easily make those 
over-the-fender adjustments. 

The controls are mounted on a 
wall or on the rack, so you leave the 
car before raising or lowering the 
ramps— assuring complete safety 
with visibility from start to finish. 



..either wheel Up 

With the 162 Power Rack you can 
lower either wheel— getting com- 
plete access to the under-side of the 
car for tail-pipe replacement— shock 
service, etc. And, with the Bear Air 
or Hydraulic Units under the front 
end, you can raise or lower either 
front wheel or both simultaneously. 




r— INCREASE YOUR EARNINGS- MAIL THIS COUPON NOW!— — 

I BEAR UFO. CO. 



Without cost or obligatioa, 
Mnd DM tho FRBE BUL- 
LETIN on tlM BOW Bmt 
Moooy-MakJnff 162 Poww 
lUck. 



CNy. 



;:^-\ 




News for Jobbers 



ASIA Lends Support 
To Tax-Credit Plan 

Automotive Service Industry 
Assn. members, testifying before 
the House Ways and Means Com- 
mittee, supported the Administra- 
tion's proposals to aid small bus- 
inesses in obtaining capital nec- 
essary for growth by means of in- 
come tax deductions. 

Bills H.R. 2 and S. 2 provide 
that any business, incorporated or 
not, would be allowed to deduct 
from business net income an 
amount equal to additional aggre- 
gate investment in depreciable as- 
sets, inventories and accounts re- 
ceivable during the taxable year, 
but not to exceed 20 per cent of 
such income or $30,000, whichever 
is the lesser. 

Testifying were Vincent Focht- 
man, Fochtman Motor Co., Petos- 
key and Traverse City, Mich., Rob- 
ert Friedman, Everhot Manufac- 
turing Co., and ASIA's Washing- 
ton legal counsel, J. Austin Lati- 
mer. 

NAPA Meeting Draws 800 

A National Automotive Parts 
Assn. business conference held in 
San Francisco last month attracted 
some 800 NAPA jobbers and wives, 
NAPA suppliers and warehouse- 
men from nine western states. 

Guiding the affair was J. I. Pim- 
entel, general manager of the 
NAPA San Francisco warehouse 
which was host for the meeting. A 
series of business sessions was held, 
in which members heard revealing 



talks on such subjects as difficul- 
ties and opportunities which lie 
ahead for members of the replace- 
ment parts business, what NAPA 
jobbers exf)ect from manufactur- 
ers, what NAPA manufacturers ex- 
pect from jobbers, obsolesence pro- 
tection. 

MEMA Adds Members 

Since the beginning of the year, 
12 new members have joined the 
Motor and Equipment Manufac- 
turers Assn. Also added to the as- 
sociation's roster are 13 credit sub- 
scribers and 25 AAR associate 
members. MEMA now has approx- 
imately 450 members, 395 credit 
subscribers and 450 AAR associate 
members. 

Booklet by Diesel Group 

"This Is ADS" is the title of a 
new booklet published by the Assn. 
of Diesel Specialists. Included are 
a history of the association, offi- 
cers and directors and a complete 
listing of all standing committees. 
There is also a list of members. 

Attend Management Course 

The week-long top management 
course held at the University of Il- 
linois May 14-19 was attended by 
47 Automotive Service Industry 
Assn. wholesaler executives. The 
course included subjects on sales 
management techniques, training 
for salesmen, financial manage- 
ment, advertising, and other man- 
agement problems. 



Joseph New President 
Of Ad Council 

At its recent meeting, the Auto- 
motive Advertisers Council elected 
Albert Joseph, advertising mana- 
ger of AP Parts Corp., as president. 

Other officers elected are: vice 
president, Al Ballantyne, advertis- 
ing manager of Monroe Auto 
Equipment Co.; treasurer, George 
Thoma, advertising manager, 
Thor Power Tool Co.; correspond- 
ing secretary, Alfred Roffman, ad- 
vertising manager. Standard Mo- 
tor Products, Inc.; and Norman 
Hull-Ryde, sales promotion mana- 
ger of Wix Corp., as recording sec- 
retary. 

Buys Turbine Firm 

Perfect Circle Corp. has an- 
nounced acquisition of Schellens 
True Corp., Ivoryton, Conn. The 
purchase was made by an exchange 
of stock. 

Schellens True produces turbine 
blades and wheels for gas and 
steam turbines, compressors, blow- 
ers, pumps and auxiliary equip- 
ment. The firm will be a wholly- 
owned subsidiary of Perfect Circle 
and will be operated by the present 
Schellens True management. 

Group Backs Safety 

Southwest Automotive Whole- 
salers Assn., representing members 
in Arkansas, Kansas, Nebraska, 
Missouri, Oklahoma and Texas, 
has passed a resolution favoring 
state periodic motor vehicle safety 
inspection programs. 

The resolution calls on individ- 
uals and groups to join in getting 
enactment of vehicle safety legisla- 
tion in their states. Of the states in 
the association, only Texas has 
such legislation. 

Merger Study Dropped 

In a joint announcement, ACF 
Industries, Inc. and Republic Avi- 
ation Corp. reported that a merger 
between the two firms is no longer 
being considered. The announce- 

[CONTINUED ON PAGE 95 
MOTOR. July 1961 



NEW! m^ AIR-WRENCH 




NEW! 
CP-734 
'Shipper 
AIR-WRENCH 



If " |! 

V2i 



f f [SQUARE DRIVE 
BOLT CAPACITY 



Sets new standards for: 

'^^ Performance 
^ Easy Operation 

Y Speed 

Y Reserve Power 

true fingertip control 
FORWARD . 9£ll^% 



Busy service shops and smart mechanics everywhere are 
turning to the new CP-734 "Whippet" Air-Wrench. 
Here's a V4" square drive, Vi" bolt capacity Air- Wrench 
with money-making, time-saving features built right in. 

It's faster because the exclusive, air-smooth "Dyna- 
Pact" hammer accelerates faster . . . sustains speed. Gives 
you controlled power. 

Ifs easier to handle because it feels "just right." Bal- 
anced for one-hand action. . .with the "Forward-Reverse" 
control right where it should be ... at your fingertip. 

It's lighter because the more efficient impact unit per- 
mits a substantial reduction in tool size . . . really makes it 



compact. It only weighs 4Vi pounds. Yet, the "Whippet" 
is head and shoulders above the rest for reserve power. 

Can be furnished with the exclusive LOK-ON Angle 
Head that lets you handle those ratchet wrench jobs with 
one-hand ease. 

For more information on 
the New CP-734 "Whippet" 
Air-Wrench, write for Bulle- 
tin SP-3042 to: Chicago 
Pneumatic Tool Company, 
8 East 44th Street, New 
Yorkl7,N.Y. 




Cnicago Pixeumatic 

MR AND aECTRIC TOOLS • IMPACT WRENCHES • AIR-DRILLS « DREAKERS < 
MOTOR, July 1961 




PNEUDRAULIC IA(ll»^V\K^^\9^\ 



1»-^5N^ 




Nationally Advertised 





n 



-FAMILIAR TO OWNERS of cars and 
trucks of all makeSp models and ages 

Millions of car owners, whatever they drive, and wherever they drive, recognize the 
N-A-P'A Seal as a symbol of quick parts availability and fast repair service. 

Year after year, N*A*P*A's advertising has been telling today's car owners to depend 
on the N-A-P'A Seal for products of genuine quality, and fast service. 

Many of today's car owners were reading N-A»P*A advertisements long before they 
could get a driver's license. Perhaps you were, too. 

They may be driving Fords, Chevrolets, Plymouths or Cadillacs. They may be at home 
or away from home. But they know that the N- A'P*A Seal denotes products of genuine 
quality, no matter where they see it 

When you deal with yourN-A-P-A Jobber— when you display theN*A»P«A Seal— you are 
attracting business. You are also saving yourself a lot of time. How? , . . Your N-A-P»A 
Jobber is one of 3,000 who are a part of the nation's largest independent parts 
distributing system. 

When you call your N*A-P-A Jobber— you are the closest you can get to im- 
mediate supply of the products of the finest manufacturers in the automotive 
industry, as you will note on checking the next page. Talk with your N ^A* P* A 
Jobber now. Profit from his service— and the business the N*A»P*A Seal will 
bring to your shop. 

NATIONAL AUTOMOTIVE PARTS ASSOCIATION * 29 L MADISON ST., CHICAGO, ILLINOIS 



» 



92 



MOTOR, July 1961 



ui^'^^ Pistons, PItfon Pint. 
Sle«ve Assembiies, Valves, Vaivs Springs 
and Water Pumps. 
Allied Automotlva Parts Co. 

Indianapolis, Indiana 

MlCriTSSt Timing Gears, Timing Chains 

k Sprockets 

Mlcrotost Timing Gears 

Oeveland 12. Ohio 



Fan Belts, Air Conditioning 
Belts, Power Steering Belts. Radiator Hose. 
Heater Hose. Power Brake Hose 

National Products, Inc. 

Denver 17, Colorado 



, Engine Bearings 
ClevKe Service • Cleveland 3. Ohio 

M MOMSOH thermostats. Thermo* 
Stat Assortments 
Standard-Thomson Corporation 

Waltham 54, Massachusetts 

^rxcroat Gaskets & Oil Seals. 

Power Steering Equipment. 

Victor Manufacturing & Gasltet Co. 

Chicago 50, Illinois 

ZOLLNER Aluminum and Bi-Metailic 

Pistons 

Zollner Corporation • Ft. Wayne, Indiana 

^JdRIVI UNI. 

C^^^^^^^^ Tie-Rod Ends, Ball Joints, 
Torsion Bars, Coil Springs, Front End 
Suspension Parts 

Allied Automotive Parts Co. 

Indianapolis. Indiana 



9^ Sintermel 



Sintermet Transmission DIsct 
American Brakel»lol( Division 

Birmingham, Michigan 

BRIGG8 Shock Absorbers and 
Load Absorbers 

Briggs ShocIt Absorber Company 
Cleveland, Ohio 

CLEVELAND Universal Joints 
Cleveland Steel Products Corp. 

Cleveland 35, Ohio 

DETROIT Universal Joints, Drivo 

Shafts 

Detroit Universal Division 

Deart»orn 1, Michigan 



Transmission A Overdrive 
Gears 
Dfttmer Gear Division • Auburn, Ind. 



Ball Bearings 
The Federal Bearings Co., Inc. 
Poughfceepsie, New York 



MiCnTCSI Automatic Tranimltiloil 

Parts and Kits 

MicroTest Gear Company 

Indianapolis, Indiana 



Clutch Plates 
Dana Corporation • Toledo, Ohio 

RARITAM Roller Bearings 

Raritan Bearings • West Trenton, N. J. 

SiM^Miitir Mufflers. Exhaust and- 
Tail Pipes, Exhaust System Accessories 
DeKoven Manufacturing Company 

Racine, Wisconsin 

JSlMCCr Universal Joints & Propeller 
Shafts; Transmissions: Power Take-Offs; 
Clutches; Hub/Lok; Axles; 
Dana Corporation • Toledo, Ohio 
'VXCX'oat Automatic Transmission 
Pinion & Wheel Seals 

Victor Manufacturing & Gasltet Co. 

Chicago 50, Illinois 



\ iliCmiCAL A SAFETY „ 



V^^ Brake Li 



Brake Lining, Clutch Facings. 

American Bralteblolt Division 

Birmingham, Michigan 



IRS Ignition Sets (Ignition 
Radiation Suppression), Vinyl and Lac- 
quered Braid Primary Wire, 6 & 12 Volt 
Battery Cables & Ground Straps. Terminals 
Belden Manufacturing Company 
Chicago 80, Illinois 

ItllCBPIIT Tire Valves, Accessories 
Bridgeport Brass Company '' 

Bridgeport 2, Connecticut 



dlK^ 



Ignition and Electrical Parts 
The Echlin Manufacturing Company 

Branford, Connecticut 

Windshield Equipment for 
Motor Vehicles 

Trice Products Corporation 

Buffalo, New York 

(S) TUN6-S0L Directional Signal Flashers 
Tung-Sol Electric, Inc. • Newark, N. J. 

UniTCD Hydraulic Brake Parts. Brake 
Fluid, Parking Brake Cables and Assem- 
blies, Power Brake Kits, Speedometer 
Cables and Casings, Fuel Pump Kits 
United ParU Division ^ 

The Echlin Manufacturing Company 
Chicago 7, Illinois 

VioALL Turn Signals and Switches; 
Reflex Reflectors; Truck Mirrors; Flares; 
Lights— Clearance Marker. Stop and Tail, 
Emergency, Fog, Driving and Back Up. 
Vehicle Products Company 
Cincinnati 10, Ohio 



Parade of Parts" serves repairmen everywhere through 3,000 




* Brass Fittings, Oil & Gas 
Lines, Controls, Hydraulic Brake Fittings, 
Power Steering Hoses 
The Weatherhead Company 
Cleveland, Ohio 

l' IQPIB A i^UIPMINT J 

B * K Test Equipment for Engines. Auto* 
matic Transmissions, Electrical and CooU 
ing Systems. 
B*K Service Products 
Indianapolis, Indiana 



Hydraulic and Mechanical 
Jacks; Specialized Service Handling 
Equipment 

Edgewrater Automotive Division 

St. Joseph, Michigan 

TUmBmlSm a complete line of hand 
tools for automotive mechanics; plus spe- 
cialized tools for repair and adjustment of 
automatic transmissions. 
The New Britain Machine Company 
New Britain, Connecticut 

SiM&^Mitif Heatmaster-Electronic 
Muffler Removal Tool. Kutmaster— Preci- 
sion Pipe Cutter, Pipe-rounder and Pipe 
expander— Safety Fit Tools 
DeKoven Manufacturing Company 
lUicine, Wisconsin 

[^ APmui^ MAWTiNMCI^ 

BALKAMP Miscellaneous Parts for 
Ford, Chevrolet, Plymouth and other pop- 
ular cars; Rubber Products. Switches, 
Starter Drives. 
Balltamp, Inc. • Indianapolis, Indiana 

B^K Service and Supply Necessities 
(more than 1600 numbers) 
B*K Service Products 
Indianapolis. Indiana 

MAC'S Automotive Polishes and Chem« 

icals 

Mac*s Super Gloss Co., Inc. 

Los Angeles 42, California 

MAITIR-SEIOII Automotive Colors, 
Undercoats, Thinners and Reducers, spe- 
cialties 
The Martin-Senour Company 

Chicago 8. Illinois 



Contour Replacement 
Front, Rear and Trunk Mats 
Prospect Rubber Company 
Cleveland 3, Ohio 

itniHfUfW Fasteners, Screws, Nuts 
and Bolts, (Used Everywhere). 
Rocltford Screw Products Co. 

Rockford, Illinois 



' Floor Mats, Litter Baskets 
Rubbermaid, Inc. • Wooster, Ohio 



Jobbers 




MOTOR, July 1%1 



^^ 



\ 



News for jobbers 



continued from page 90 

ment said, "After thorough study 
it is the reluctant conclusion that 
a merger does not offer sufficient 
advantage to the two companies 
to be warranted." 

Urges Standards for Brake 
Friction Material 

A resolution urging the Society 
of Automotive Engineers to devel- 
op friction material grade stand- 
ards by which brake lining can be 
rated as to quality has been adopt- 
ed by members of the Brake Shoe 
Bonders Institute, division of Au- 
tomotive Parts Rebuilders Assn., 
Inc. 

Refurbish Old Name 

The 57-year-old trade name Prest- 
O-Lite is being extended in modi- 
fied form to cover a full line of au- 
tomotive products by the Electric 
Autolite Co., which recently sold its 
battery and spark-plug production 
and sales facilities, as well as the 
trade name Autolite, to the Ford 
Motor Co. 

With hyphens dropped, the old 



\ 



IMPORTANT NOTICE 
TO SUiSCRIiERS 

If you or« going to movo it it 
nocossory that tke propor notifico- 
tion bo modo, at tho •orliott pos- 
siblo momont. to thot you moy con- 
tinuo to roceivo your copiot of 
MOTOR Mogozino without intorrup- 
tion. 

Such notificatioii thould bo modo 
to MOTOR Mogozino by Uttor. 
postcord, or pott offico form 22S, 
giving tho old oddrott, ot woll at 
tbo now, with pottol zono number 
if any. You thould olto notify your 
locol post offico on pottol form 22 
of your chong* of oddrott. Both 
postal forms oro obtoinoblo at any 
post offico. 

Sinco consideroblo timo is ro- 
quirod to procoss a change of ad- 
dross you oro urgod to odviso tho 
MOTOR Mogozino Subscription Do- 
parfmont as soon as you know your 
now oddross, preferably five weoh 
\fi advance. 

MOTOR MAGAZINE 
SvbteripfioB D«pf. 
250 W«st 5SH St. 
N«w York 19. N. Y. 



name has now become Prestolite. 
Originally, the name was applied to 
acetylene lighting systems for cars. 

Additive Maker Cited 

Federal Trade Commission has 
charged that Magnaflo Co., Inc., 
Youngstown, Ohio, maker of the 
battery additive called Lifetime 
Charge, has falsely advertised that 
the product is "U.S. Government 
Approved," "gives a permanent 
charge" and enables purchasers to 
"drive confidently all year long." 



Dedicates Research Center 

Eaton Manufacturing Co. dedi- 
cated a 11,300,000 research center 
last month in Southfield, Mich. 
Located on a nine-acre site, the 
center will be used for develop- 
ment of new products and ideas. 

Rebuilders Adopt Code 

A code of ethics has been adopt- 
ed by rebuilder members of the 
Automotive Service Industry Assn. 
Included in the code's responsibil- 

[CONTINUED ON PACE 96 




No. 2161 BRAKE ADJUSTING TOOL 
Longth 9" 



^.•: 






DURO offers a complete range of 

BRAKE SERVICE TOOLS 

Every tool needed for brake service and adjustment is now avail- 
able in the DURO Chrome Alloy Steel quality line. This includes: 

STAR NUT BRAKE ADJUSTING TOOLS 

For speedy and convenient adjustment of 
Bendix, Huck and other brakes on cars an^ 
trucks. Every Service Station, Garage or AAe- 
chanic should have these tools. Each has its ad- 
vantages in clearing obstructions such as springs 
and body suspensions. Each tool is notched at 
both ends to prevent slipping off of star nut. 
Drop forged from Chrome Alloy Steel for extra 
strength, the blades are thin but sufficiently 
wide for good contact. Scientifically hardened. 
Polished and Chrome plated. 

BRAKE LINING AND 
GENERAL RIVETING SET 

Designed esp^cblly to ro- 
ll ne brokes economkolly, 
tMs set is o handy ond use- 
ful tool on mqny other re- 
poir |obs around o Houie* 
hold where the uie of riv- 
ets is mode to foiten teolh- 
er, convos, plostic and 
metal obiects. 

Set includes Hotding fro me, 
anvil, combinotion dril I ond 
countersink toof, punch for 
removing rivets and tool 
for clinching rive Is. Hands 
are fefl free for work ai 
frame con be held firmly in 
o vise. Heighl overoll Vh". 



No. 2162 BRAKE ADJUSTING TOOL 
Ungth 6-15/16" 



BRAKE SPRING TOOL 





No. 3430 

BRAKE SPRING TOOL 

This tool simplifies and speeds the 
removal or replacement of Ben- 
6\x broke springs. It will work 
equolly well on any i.pring that is 
atloched to a post. Socket end is 
used for removing, and hook end 
for replacing springs. 



No. a24 



BRAKE SPRING PLIERS 




Moke an eoty |ob of removing 
ond opplying broke springs. 
Pointed jaw holds *n lined shoe 
while hook draws ipring into posi^ 
tion. End of one hondle has com 
which releases spring from anchor 
post with a limple turning motion. 
Other hondte for replacing 
springs, ii grooved to slip spring 
over anchor post. 



DURO 



■^^^■m^^ metAlL products co. 

2649 N. Kildare Avenue • Chicogo 39, Illinois 

Abo makers of nationolly advertised DURO Power TooU 



lOTOR* July 1961 



News for Jobbers 



continued from page 95 

ities for ASIA rebuilder members 
are articles on quality, distribution, 
plant facilities, regulatory compli- 
ance, catalogs and price sheets, pol- 
icies, identification, technical as- 
sistance and inventory. 

Donates Wheelchair 

Western Engine Rebuilders 
Assn. recently donated a specially 
designed wheelchair for severely 
burned children to the Children's 
Hospital in Los Angeles, Cal. 

Dedicates New Plant 

In the presence of state officials, 
automotive distributors and mem- 
bers of the press, Monroe Auto 
Equipment Co. formally dedicated 
last month its new $4,500,000 man- 
ufacturing plant in Cozad, Neb. 

The plant, the company's fifth, 
is designed to serve the shock ab- 
sorber market west of the Missis- 
sippi. With 100,000 sq. ft. of man- 
ufacturing space, the plant em- 
ploys 250 persons. The plant, how- 
ever, was designed for future ex- 
pansion. 

McGovem New Head 
Of Friction Group 

James L. McGovern, Jr., Raybes- 
tos-Manhattan, Inc., has been elect- 
ed president of the Friction Mate- 
rials Standards Institute, for the 
coming year. 

S. Arthur Smith, Silver Line 
Brake Lining Corp., is the new vice 
president. Harold Hodson, Mar- 
shall-Eclipse Div. of Bendix, is 
treasurer. Miss Harriet G. Duschek 
is secretary. 

Additional members of the new 
board are George S. Lamson, L. J. 
Miley Co.; Alexander Better, Johns- 
Manville Corp.; John H. Kelly, 
Marshall-Eclipse Div.; Joseph Gree- 
nan. World Bestos Div. of Fire- 
stone; and Wade E. Canfield, S. K. 
Wellman Co. . 

Hall to Retire 

T. F. (Heinie) Hall, vice presi- 
dent-sales promotion. Walker Man- 
ufact jring Co., will retire in Octo- 
ber. A 25-year-veteran with the 
company. Hall is widely known in 
the industry for his creativity in 



merchandising. He has picked But- 
tonwood Harbour, Fla., for his re- 
tirement home. 

Gets ASIA Award 

Wheels Inc., New York, has re- 
ceived the Automotive Service In- 
dustry Assn.'s Distinguished Service 
Award for "exemplary and endur- 
ing service" to the community and 
the industry. With a predecessor 
company, the firm dates back to 
1876. It is now a warehouse dis- 
tributor. 



To Supply Chrysler's Plugs 

Champion Spark Plug Co. an- 
nounced last month that negotia- 
tions have been completed to sup- 
ply spark plugs to Chrysler Corp. 
According to the announcement, 
Champion will supply plugs for 
Chrysler cars as well as its marine 
and industrial engine divisions. 



Research Center Opens 

Sealed Power Corp. has 



com- 



pleted a $1,000,000 engineering and 



MOOG SOLVED 



THIS PROBLEM: 





^ ^:.;.,4 



wm 



How to take the slack and 
bind out of idler arms! 

Ordinary idler arms with threaded or rub- 
ber-loaded bearings are often too tight 
when new, yet quickly wear too loose... 
resulting in (1) difficult, erratic steering 
(2) road wander (3) uneven tire wear 



MOOG STEERING STA- 
BILIZER converts original 
equipment idler arm assem- 
blies from rubber or threaded 
bearings to smooth haU-hear- 
ing action. The car owner notices the dif- 
ference immediately in improved feel of 
the wheel, faster steering response and 
more effortless driving. Eliminates ex- 
cessive steering play, permits better 
wheel alignment, prolongs tire life. 



i 




How to make ball-joints 
snug . . . and stay snug! 

All ball-joints gradually beconie ki 
due to the constant hammering of 
wheel. Many are loose even when n 
Results in (1) excessive tire wear 
front-end noise (3) wheel shimmy 




MOOG IAPJUSTAB 
BALL-JOINT has a sp< 
threaded plug that adj 
down with the twist oi 
Allen wrench and lodn 
front-end play. Pennits custom-tuiu] 
the ball- joint for perfect frant-end a 
ment. Can be re-adjusted as neoea 
thus providing a permanent solutifl 
the loose ball- joint proUem. And tfie3 
for themselves throu^ longer tire 



)6 



MOTOR, July 1961 



research center at its Muskegon, 
Mich., headquarters. Covering 42,- 
000 sq. ft., the facility is divided 
into four departments: Research, 
metallurgy, design engineering and 
application engineering. 

The center was dedicated last 
month at ceremonies marking the 
firm's 50th anniversary. 

Jobber Doings 

Robert V. Daly, formerly direc- 
tor of Chrysler Corp. distribution 
sales program, has been named ex- 



ecutive vice president of American 
Parts Co., Div. of Gulf and West- 
ern Industries, Inc. 

Middle Tennessee Automotive 
Wholesalers Assn. recently present- 
ed a check for several thousand 
dollars to the Middle Tennessee 
Girl Scout Council. Funds will be 
used to build a year-round camp 
building for the senior scouts. 

Manufacturers' Personnel 

Lawrence Wilkinson to board 



lASI Show Emblem 




^ to keep tie rod ends 
seated for longer life! 

ary tie rod ends develop "dry 
its" due to improper lubrication 
|iickly become loose through wear 
^suiting in (1) front-end shimmy 
"ratio steering (3) uneven tire wear 



MOOG "GUSHER-BEAR- 
ING" TIE ROD END fea- 
tures special porous bearings 
that soak up oil like a sponge. 
They actually "breathe" lu- 
oil to all bearing surfaces, thus 
iting dry metal-to-metal contact 
er life of the unit. A MOOG Tie 
hd can't pull out, bum out or blow 
!k)rrects front-end shimmy and 
\ steering, increases'tire life. 



¥M 




THESE SPECIAL MOOG 
'PROBLEM-SOLVERS^.. 

build customer confidence 
by actually doing a better 
job than the parts they re- 
place. They often open the 
door to other types of under- 
car repairs... leading to bo- 
nus sales of MOOG's complete 
line of coil action and other 
spring-suspension parts. 

Start ringing up your share 
of these profitable under- 
car sales. Contact your MOOG 
jobber or distributor today! 



am 

UNDER-CAR PARTS 



MOOG MEANS MORE 
UNDER-CAR BUSINESS 

MOOG INDUSTRIES Inc., St. Louis 33. Mo. 




I 1962 I.A.S.I. SHOW 



^Bh 



Official theme-slogan emblem 
for 1962 International Automo- 
tive Service Industries Show 



of directors, ACF Industries, Inc. 

Thomas J. Dolan to board of 
directors and chairman of the ex- 
ecutive committee, Gabriel Co. 

Dennis P. Esser to assistant to 
the general sales manager, Anti- 
freeze Dept., Union Carbide Con- 
sumer Products Co. 

Ben Sadoff to president, Ar- 
thur SADOFF to executive vice pres- 
ident and Jack L. Roberts to vice 
president in charge of sales. Wells 
Manufacturing Corp. 

N. R. Farsje to vice president- 
director of automotive and general 
sales, B. O. Dalbey to general sales 
manager of Automotive Battery 
Sales, and H. H. Bockstruck to 
sales manager of Automotive Bat- 
tery Brand Sales, Gould-National 
Batteries, Inc. 

Bruce R. Williams to assistant 
sales manager, Vellumoid Co. 

Vincent J. Sullivan to sales 
manager of United Brake Parts 
Div., Echlin Manufacturing Co. 

John A. Swayze to marketing 
manager for Delco batteries, United 
Motors Service. 

Walter Listerman to sales man- 
ager of replacement sales and 
Fred Theil to sales manager of 
original equipment sales, K-D 
Lamp Co. 

Charles R. Spencer to manager 
of the automotive-hardware sales 
division. Gates Rubber Co. 

E. I. Why ATT to vice president- 
administration and H. A. Gregg to 
assistant secretary, Gould-National 
Batteries, Inc. 

W. C. Leftch, retiring \\Qt, presi- 
dent in charge of sales, to special 
consultant, the Wayne Pump Co. 

John A. Dunn to assistant parts 
and accessories manager. General 
Motors service section. 

R. I. Hahn to board, the Modinc 
Manufacturing Co. 



MOTOR, July 1961 



%n 



Prices on 1961 Passenger Cars 

FACTORY DELIVERED PRICES AND BODY STYLES 



B«dy. Maka 



iUICK 

*&dan 2d (Std.) 112 

Sedan 4d (Std.) 112 

Station Wagon (Std.) 112 

SUtion Wagon 3 seat (Std.) 112 

S«i»n 4d (Deluxe) 112 

SUtion Wajjon (Deluxe) 112 

Coupe 3d Skylark 112 

LeSabre 

Sedan3d 123 

Sedan4d 123 

Hardtop 2d 123 

Hardtop4d 123 

Convertible 123 

Estate Waq:on Op 123 

EaUte Wagon 9p 123 

Invicta 

Hardtop2d 123 

Hardtop4d 123 

Convertible 123 

Electra 

Sedan4d 126 

Hardtop 2d 126 

Hardtop4d 126 

RIeetra 226 

Hardlop4d 126 

Convertible 126 



CADILLAC 

8eriea62 

^f^ a\i'-A 129H 

Se<mn, 6 window 129' . 

Sednn, 4 Window 129' * 

Coupe De VilJe looi .". 

Sedan De VUie, 6 Window i2i)i .. 

Conv«rtible loqi .', 

Se*ian De Ville, 4 Window i2f)' ', 

Town Sedan 129^ 

Eldorado Biarriti I2tt>.> 

Series 80 ^ ' 

Speeial Sedan 1291., 

Series 75 

tWan., i495i 

Limouflioe 149^ 

CHECKER 

Superba Sedan 120 

Maratbon Sedan ]2() 

Superhe Station Wagon 120 

Marathon Station Wagon 120 

CHEVROLET • 

Corvair 

Club Coupe— 500 108 

Sedan 4d— 500 iQg 

.^Ution Wagon 50rj jos 

Club Coupe-700 log 

Sedan 4d-700 log 

Sution Wagon 70n ]08 

Club Coupe, Monia-900 108 

Sedan 4d, Monaa-900 lOg 

Biacayne 

FI<><>tmastcr 2d 119 

Fleetnuuitor 4d 119 

Sedan. Utility 2d 119 

Sedan2d 119 

Sedan 4d 119 

Station Wagon Brookwood 6^. . . . 119 

Station Wagon Brookwood 9p 119 

Bel Air 

Sedan 2d 119 

Sedan 4d 119 

Hardtop 2d 119 

Hardtop 4d 119 

Station Wagon iVkwood 6p 119 

Station Wagon Kingiiwood 9p 119 

Impala 

Sedan2d 119 

Sedan 4d 119 

Hardtop 2d 119 

Hardtop 4d 119 

Convertible 119 

Station IVagon 119 

Station Wagon Nomad 9p 119 

Corvette V-8 

Convertible 102 



Hi 



2300 
23HI 
2876 
2732 
251'> 
2811 
2591 

20y:j 
3 1 07 
3152 
32L»8 
33S2 
3623 
3730 



3825 
38 IS 
3«»32 

4:i5(> 
4192 



4802 
5080 
5080 
5252 
5498 
5455 
54ns 
5498 
6477 

6233 

9533 
9748 



2542 

28^)6 
2896 
3004 



1920 
1?»74 
2206 
1985 
2im 
2:wi 

2201 
2201 

2337 
23'M 
2282 
2:i69 
2423 
276(» 
2863 

2491 
2545 
2596 
2661 
2854 
2957 

2643 
2697 
2704 
2769 
2954 
299fl 
3WJ<» 

3934 



, i. , Ivl 

S I k.5^, &&! Ill 

iiiiliJiJiJ 



: ; 

■S I 

* i 



NA 

NA ' 

NA 

NA 

NA 

NA 

NA 

43 
43 
43 
43 
43 
43 
43 



3447 I 43 
3515 43 



Std 
Std 
Std 



108 

108 

108 

108 

108 , 

UiS : 

108 

108 
108 
108 

Std 
Std 
Std 



Std Std 
Std Std 



Std ' Std 

Std Std 

Std Std 

St«l Sul 

Std Std 

Std Std 

Std St<i 

Std , Std 

Std Std 

Std I Std 



Std 
Std 



33 ; 64 



43 
43 ' 
43 
43 

43 I 
43 
43 I 

43 
43 
43 
43 
43 
43 

43 I 

43 

43 

43 I 

43 , 

43 

43 

NA 



75 
75 
75 
75 
75 

75 
75 
75 I 
75 I 
75 ' 
75 

75 
75 
75 
75 
75 
75 
75 

NA 



66 ! 
66 I 

66 
86 
66 
66 

90 
90 
1)0 
90 
90 
90 
90 

<»0 
90 
90 

90 
IHJ 
90 

90 
90 



74 ! 378 

74 :!7S 
74 



189 
1,S9 
189 



37S 

74 378 189 
4 ATH 189 
378 



74 

74 37 



189 



430 Sid 
430 St*i 
430 Std 



430 
430 



Std 
Sfl 



430 Std 
430 Std 



99 430 Std 

99 430 Std 

99 430 Std 

99 430 . Std 

99 430 , Sul 

99 430 , Std 

W 430 Std 

99 , 430 Std 



165 129 

165 , 129 

165 129 

165 129 

165 129 

165 ; 129 

KW 129 

165 I 129 

165 12t» 



165 



474 
474 
474 
474 
474 
474 
474 
\7i 
474 



Std 
Stil 
Std 
Std 
Std 
Std 
Std 
Std 
Std 



129 474 I Std 



NA NA 
NA NA 
NA NA 
NA I NA 1 
NA , NA 1 
NA I NA I 
NA I NA i 
NA I NA 

75! 
75 



474 Std 
474 Std 



222^ 

22-2^ 

22h 



63 

63 

63 

63 

63 , 

63 

63 

63 

54 , 

54 I 

54 ' 

54 

54 

54 

54 

54 
54 
54 
54 
54 
54 

54 
M 
54 
54 
54 
54 
54 



7^ 


NA 


74 


NA 


74 


NA 


74 


NA 


74 


NA 


74 


NA 


74 


NA 


71 


NA 



; 317 

, 317 

I 317 
! 317 
' 317 
' 317 
317 



I 



160 ; 102 



317 
317 
3!7 
317 
317 
317 



I'. 1 1 
317 
317 
317 
317 

:M7 



157 
157 
157 
157 
157 
1.^7 
157 



199* 
199* 
199* 
199* 
199* 
199* 
199* 

199* 
199* 
190* 
199* 
1!H»* 
199* 

19«>* 
199* 
199* 
199* 
199* 
19<>* 
199* 



NA : 199 



B»dy. Make 



CHRYSLER 

\ I' -A port 

Se«l:in4d 

Sedan 4d Highlander 

H:mltop2d 

Hardtop 4d 

Hardtop 4d Highlander 

( oiivertible 

Town A Country Wa^on 6p. . 

Town A Country Wagon 9p, . 
Wiiid.«ior 

Sedan 4d 

HaRltop2d 

Hardtop 4d 

New Yorker 

Se«lan 4d 

Hardtop 2d 

HanlU>p4d 

Convertible 

Town d Country Wagon 6p. , 

Town A Country Wagon 9p. . 
30ik; 

Hardtop 2d 

Convertible 



COMET 

Sedan 2d 

Sedan 4d 

Station Wai{on 2d 
Station W aaoji 4d 
Sedan 2d S-22.... 



DODGE 

Lancer 

Sedan 2d 170 

Sedan 4d 170 

Station Wai(on 6p 170 

Sedan 4d 770 

Hardtop 2d 770 

Station Wagon 6p 770 

Dart* 

Sedan 2d Seneca 

Sedan 4d Seneca 

Station Wa«(on 6p Seneca. . . 

Sedan 2d Pioneer 

Sedan 4d Roneer 

Hardtop 2d ttoneer 

Station Wagon 6p Pioneer. . 

Station Wagon 9p Pioneer.. 

S(.<dan 4d Phoenix 

Hardtop 2d Phoenix 

Hardt<H> 4d Phoenix 

Convertible Phoenix 

Polara 

Setlan 4d 

Hardtop 2d 

Hardtop 4d 

Convertible 

SUitiun Wagon 6p 

Station Wagon 9p 



FORD ♦ 

Falcon 

Sedan 2d 

Sedan 4d 

Station W[agon 2d 

Station Wai^on 4d 

Sedan 2d Futura. 
Fairlane V-8 

Sedan 2d 

Sedan 4d 

Fairlane 500 

Sedan 2d 

Sedan 4d 

Qalaxie 

Sedan 2d 

Sedan 4d 

Hardtop 2d 

Hardtop 4d 

Star Liner 

Sun Liner 



122 
122 
122 
122 
122 
122 
122 
122 



122 
122 

126 
126 
126 
126 
126 
126 

126 
126 



114 
114 

1(H»M 
114 



106H 

l()l)>2 

llKi>.a 

l(W.>-3 

118 
118 
lis 
118 
118 

lis 

118 
118 
118 
118 
118 
118 



122 

122 
122 
122 



109' 
109 > 
109^ 
109»^ 



Ai 



2«»rvi 
3012 
;{-»2i 

3 KM 
3152 

3511 

;{<>22 

3218 
3303 
3:^67 



44 
44 
44 
44 
44 
44 
44 
44 

44 
44 
44 



I 



&% 



I: 



? I 

I ^- 



108 100 

108 ! 100 



108 
108 



412.3 Std 

4175 ; Std 

42fil ' Std 

45<'2 I Std 



47'".4 
4S71 



5411 
5841 



Std 
Std 



Std 
Std 



108 

Std 
Std 
Std 
Std 
Std 
Std 

Std 
Std 



2011 NA NA 

2(Mi6 NA NA 

2;<2;{ NA I NA 

23»>rt N.» I NA 

2282 NA I NA 



2007 
2mi9 
2382 
2154 
2181 
246() 

2410 
2449 
2815 

2530 
2578 
2607 
2«H)(i 
301 1 
2715 
2737 
2796 
2!«88 



29f.6 
3o:i2 
3110 
3252 
321*4 
3409 



1912 
1974 
2225 

22li8 



109H 


21 CO 


119 


2H77 


119 


2431 


119 


2492 


119 


2540 


119 


2652 


119 


2706 


119 


2713 


119 


2778 


119 


2713 


119 


29C3 



41 

41 
41 
41 
41 
41 

43 

43 

43 

43 

43 

43 

43 

43 i 

43 

43 

43 

43 

43 
43 
43 
43 
43 
43 



NA 
NA 
NA 

NA 
NA 

43 
43 

43 
43 

43 I 

43 

43 , 

43 

43 

43 



73 
73 
73 

73 
73 ! 

73, 

77 ! 
77 i 
77 



100 
100 



108 ' 100 

108 lUU 

KtS 100 

108 100 

108 I 100 

108 ' 100 



102 
102 
102 
102 
102 
UJ2 
102 
102 



SIO' 2Jr 

510^ 22: 

510^ 22: 

5i(»' s: 

510^ 227 

SIO' 22r 

714' 2?: 

71 r 227 



100 

100 
100 
KM 
100 
100 
100 

100 
100 



102 51(K +27 
102 51 0' 227 
102 510^ 127 



1(12 
102 
102 
102 
U12 
102 



510* >hl 

510* Hd 

510* M 

510* ><J 

71 4^^ Sfd 

714'- Sul 



102 510* Sid 
102 510* M 



NA 172 

NA 172 

NA 1:2 

NA 172 

NA 172 



59 74 

59 1 74 

59 74 

59 , 74 

59 74 , NA 172 



NA 172 

NA 1:2 

NA 172 

NA 172 



59 



74 I NA 172 



59 i 74 ' 446* 19^ 
59 I 74 ; 446^^ la^ 



74 



446* \9S^ 



59 

59 74 446^ !«•■ 

59 I 74 1 446*^ Iftif 

59 



74 I 446- \9r 

74 ! 446* l.«» 

59 i 74 446^ IS' 

59 74 446* \SS^ 

59 ' 74 I 446^ 1»<» 

59 , 74 ; 446* 189^ 

59 74 ' 446* I8»» 

59 74 446^^ ISS" 



446* IM^ 

446* 185^ 

446* 188» 

446* IIP" 

446* 18!^ 

446* 189^ 



NA ]«3 
NA IM 
NA , 163 
NA '■ 1« 
NA 163 



54 73 
64 73 
54 73 

54 ! 73 
54 73 

58 ! 47 271 196/ 
271 190/ 



271 IW 

271 190/ 

271 190/ 

271 190/ 

271 IW 

271 I 190/ 

271 : 190/ 

271 i IflV 



58 


47 


58 


47 


58 


47 


58 


47 


58 


47 


58 


47 


58 


47 


58 


47 


58 


47 



Pricei shown 00 these pages an those which manufacturers would charge for cars If de- 
livered to retail buyers at their main factoriee. They loelode federal tax and a delivery charge 
but no freight, state or local tjme taxes, or optional equipment 
NA-Not available. 
Y— Single range given; dual range is 1248. 



*— Price shown is for Powerglide. Turboglide transmiasion b $209. 

*— Combination heator and air conditioner. 

•—V-8 pricee given. Except Corvair: 6 cyl. is 1107 leas. 

♦ -V-8 prices given. 6 c.vl. is 1119 leas. 

f— V-8 prices shown (except Falcon), 8 cyl. cars are 1116 leas than i 



» model V^ 



/^^ 



MOTOR, July 1961 J 



B«dT,Mdi« 



won 2d 

iW»4d 

ledaa 6p 

ledaa 9p 

Muire ftp 

IquireDp 

ton 3d 

ton4d 

ton 2d 

too4d 

le 

SoutbunptoD 

N CONTINENTAL 

t4df'!;!;!;!!!!!!!!!! 



d 

d 

d 

d 

le 

ons 

•'d6p 

xk4dep 

>ilLE 

» 

(Std.) 

a«on(.Std.) 

•fonSaeat (Std.).. 

CDeliwe) 

Agon (Deluxe) 

•con 3 Beat (Deluxe) 
Jupe 

d 

le 

»«on 6p 

>Con9p 

d 

e 

NCon 

>Con9p 

i^'.'.]V.'.'.V.'.'.\'.V.'. 

d 6 windoir 

i 4 window 

e 

e 

TH ▼ 

riQO 

noo 

icon 2 Mat VlOO. . . . 

^200 

dV200 

icon 2 aeat V200. . . . 

D 

8 

B 

d 









1 






• 




j 


£££, 


■s 

m 

1 






2702 


43 


82 




2772 


43 


82 




2868 


43 


82 




2972 


43 


82 




3067 


43 


82 




3127 


43 


82 


129 


492.3 


Std 


Std 


129 


sia9 


Std 


Std 


129 


5403 


Std 


Std 


129 


5647 


Std 


Std 


129 


5774 


Std 


Std 


129 


6218 


Std 


Std 


129 


6428 


Std 


Std 


123 


6067 


Std 


Std 


123 


6713 


Std 


Std 


120 


2434 


43 


82 


120 


2488 


43 


82 


120 


2612 


43 


82 


120 


2'?«»6 


43 


82 


120 


2673 


43 


82 


120 


2738 


43 


82 


120 


2S86 


43 


82 


120 


28«3 


43 


82 


120 


2958 


43 


82 


120 


3143 


43 


82 


120 


2939 


43 


82 


120 


3135 


43 


82 


112 


2330 


NA 


86 


112 


%Wi 


NA 


86 


112 


2676 


NA 


86 


112 


2732 


NA 


86 


112 


2519 


NA 


86 


112 


2811 


NA 


86 


112 


2867 


NA 


86 


112 


2621 


NA 


86 


123 


2835 


43 


108 


123 


2900 


43 


108 


123 


2956 


43 


108 


123 


3034 


43 


108 


123 


3284 


43 


108 


123 


3363 


43 


108 


123 


3471 


43 


108 


123 


3176 


43 


108 


123 


3325 


43 


108 


123 


3402 


43 


108 


123 


3592 


43 


108 


123 


3665 


43 


108 


123 


3773 


43 


108 


126 


3887 


Std 


Std 


126 


4083 


Std 


Std 


126 


4021 


Std 


Std 


126 


4159 


Std 


Std 


126 


4362 


Std 


Std 


126 


4582 


Std 


Std 


106H 


1933 


41 


73 


106H 


1994 


41 


73 


106'^ 


2307 


41 


73 


1064 


20'.M) 


41 


73 


106H 
106H 


£117 


41 


73 


2403 


41 


73 


118 


2344 


43 


77 


118 


2395 


43 


77 


118 


2473 


43 


77 


118 


2524 


43 


77 


118 


2545 


43 


77 


118 


2659 


43 


77 


118 


2683 


43 


77 


118 


2740 


43 


77 


118 


2932 


43 


77 



169 



65 



89 



89 





M 

s 


1 


ii 


1 


If 


u*z 


<o 


-<l- 


47 


271 


190* 


^7 


271 


190f 


47 


271 


lW)f 


47 


271 


1901 


47 


271 


llK)f 


47 


271 


im 


136 


590* 


Std 


136 


590* 


Std 


136 


590* 


Std 


136 


590* 


Std 


136 


690* 


Std 


136 


690* 


Std 


136 


590* 


Std 


Std 


506* 


Std 


Std 


506* 


Std 


75 


436* 


190 


75 


436* 


190 


75 


436* 


190 


75 


436* 


190 


75 


436* 


190 


75 


436* 


190 


75 


436* 


190 


75 


436* 


190 


75 


436* 


190 


75 


436* 


190 


75 


436* 


190 


75 


436* 


190 


71 


378 


189 


71 


378 


189 


71 


378 


189 


71 


378 


189 


71 


378 


189 


71 


378 


189 


71 


378 


189 


71 


378 


189 


75 


430 


231 


75 


430 


231 


75 


430 


231 


75 


430 


231 


76 


430 


231 


76 


430 


231 


76 


430 


231 


75 


430 


231 


75 


430 


231 


75 


430 


231 


75 


430 


231 


75 


430 


231 


76 


430 


231 


75 


430 


Std 


75 


430 


Std 


75 


430 


Std 


r-^ 


430 


Std 


75 


430 


Std 


97 


430 


Std 


74 


NA 


172 


74 


NA 


172 


74 


NA 


172 


74 


NA 


172 


74 


NA 


172 


74 


NA 


172 


74 


446* 


189* 


74 


446* 


189" 


74 


446* 


189" 


74 


446* 


189» 


74 


446* 


189" 


74 


446* 


189" 


74 


446* 


189" 


74 


446* 


189" 


74 


446* 


189» 



Bedjr. Make 
and Medal 



Suburban V-S 

De Luxe 2d 

De Luxe 4d 

Custom 4d 6p 

Custom 4d 9p ^ 

Sport 4d 6p 

Sport 4d9p 

PONTIAC 

Tempest 

Standard Coupe 

t)Cila.i4d 

Custom Coupe 

Stntion >» ?non 

Catalina 

Sedan 2d 

Sedan 4d 

Hardtop 2d 

Hardtop 4d 

Convertible , 

Station Waicon 6p , 

Station Wa^on vip 

Ventura 

Hardtop 2d 

Hardtop 4d 

Star Chief 

Sedan 4d 

Hardtop 4d 

Bonneville 

Hardtop 2d 

Hardto|>4d 

Convertible 

Custom Station Wagon 

RAMiLER 

American 

Deluxe Sedan 2d 

Deluxe Sedan 4d 

Deluxe Station Wagon 2d 

Deiuxp Sution Wagon Id 

Super Sedan 2d 

Super Sedan 4d 

Super Station Wagon 2d 

Super Station Wagon 4d 

Custom Sedan 2d 

Custom Sedan 4d 

Custom Station Wagon 2d. . . . 

Custom Station Wagon 4d 

Custom Convertible 

Custom 400 Sedan 4d 

Custom 400 Convertible 

Classic 6 

Deluxe Sedan 4d 

Super Sedan 4d 

(>istom Sedan 4d 

Deluxe Station Wagon 6p 

Super Station Wagon 6p. . . . 

Super Station Wai^n 9p 

Custom Station \\ ason 6p. . . . 

Custom Station Wagon 4d 9p 

Custom 400 Sedan 4d 

Classic V^ 

Super Sedan 4d 

Custom Sedan 4d 

Super Station Wagon 6p 

Super Station Wagon 9p 

Custom Station Wagon 6p. . . . 

Custom Station Wagon 9p. . . , 

Custom 400 Sedan 4d 

Ambassador V-8 

Super Sedan 4d 

Super Station Wagon 6p 

Super Station Wagon 9p 

Custom Sedan 4d 

Custom Station Wagon 6p 

Custom Station Wagon 9p. . . , 

Custom 400 Sedan 4d , 



STUDERAKER 

Lark Deluxe 

Sedan 2d 

Sedan 4d 

Sution Wagon 2d . . 

Station Wagon 4d.. 
Lark Regal 

Sedan 4d 

Hardtop 2d 

Cruiaer Sedan 4d . . . 

Station Wagon .... 

Onvertible 

Hawk Spt. Coupe. . . . 

THUNDERRIRD 

Hardtop 

Convertible 



i 




2 








1 J 

122 


fk 


is 


if 


h 

UK 


it 

74 


2686 


43 


77 


59 


122 


275.3 


43 


77 


59 


74 


122 


2845 


43 


77 


59 


74 


122 


2955 


43 


77 


59 


74 


122 


2989 


43 


77 


59 


74 


122 


3099 


43 


77 


59 


74 


112 


2113 


NA 


75 


54 


74 


112 


'2W 


NA 


75 


54 


74 


112 


2297 


NA 


75 


54 


74 


lU 


2438 


NA 


75 


54 


74 


111? 


2631 


43 


108 


89 


75 


1U« 


2702 


43 


108 


89 


75 


119 


2706 


43 


108 


89 


75 


119 


2842 


43 


108 


89 


75 


119 


3078 


43 


108 


89 


75 


119 


3099 


43 


108 


89 


75 


MM 


3207 


43 


108 


89 


75 


119 


2971 


43 


108 


89 


75 


119 


3047 


43 


108 


89 


75 


I2:i 


30((3 


43 


108 


89 


75 


123 


31.36 


43 


108 


89 


75 


123 


3255 


43 


108 


89 


75 


123 


3331 


43 


108 


89 


75 


123 


:M76 


43 


108 


89 


75 


119 


3530 


43 


108 


89 


75 


100 


1845 


40 


72 


54 


74 


100 


1894 


40 


72 


54 


74 


100 


2080 


40 


72 


54 


74 


KKl 


2129 


40 


72 


54 


74 


100 


1930 


40 


72 


64 


74 


100 


1979 


40 


72 


64 


74 


100 


2165 


40 


72 


54 


74 


100 


2214 


40 


72 


54 


74 


lUO 


2060 


40 


72 


54 


74 


100 


2109 


40 


72 


54 


74 


100 


2295 


40 


72 


64 


74 


100 


2344 


40 


72 


54 


74 


100 


2369 


•0 


72 


54 


74 


100 


2199 


40 


72 


54 


74 


100 


2459 


40 


72 


54 


74 


108 


2098 


42 


74 


70 


76 


108 


2268 


42 


74 


70 


76 


1(18 


2413 


42 


74 


70 


76 


1(^ 


2437 


42 


74 


70 


76 


108 


2572 


42 


74 


70 


76 


108 


2697 


42 


74 


70 


76 


108 


2717 


42 


74 


70 


76 


108 


2842 


42 


74 


70 


76 


108 


2563 


42 


74 


70 


76 


108 


2397 


42 


80 


70 


76 


108 


2512 


42 


HO 


70 


76 


108 


2701 


42 


80 


70 


76 


108 


2826 


42 


80 


70 


76 


108 


2816 


42 


80 


70 


76 


108 


2941 


42 


80 


70 


76 


108 


2662 


42 


80 


70 


76 


117 


2537 


42 


80 


70 


76 


117 


2841 


42 


NO 


70 


76 


117 


2066 


42 


80 


70 


76 


117 


2682 


42 


8^) 


70 


76 


117 


2986 


42 


80 


70 


76 


117 


3111 


42 


80 


70 


76 


117 


2812 


42 


80 


70 


76 


1084 


2070 


38 


75 


57 


71 


1084 


2no 


38 


75 


57 


71 


113 


2425 


38 


75 


57 


71 


113 


2505 


38 


75 


57 


71 


1084 


2290 


38 


75 


57 


71 


1084 


2378 


38 


76 


57 


71 


113 


2458 


38 


75 


67 


71 


113 


2655 


38 


75 


67 


71 


108M 


2689 


38 


76 


67 


71 


2650 


38 


75 


57 


71 


113 


4170 


Std 


Std 


113 


83 


113 


4637 


Std 


Std 


113 


83 



446* 
446* 
446* 

446* 
446* 
446* 



if 



189" 
189» 
189" 

189" 
189* 
189" 



173 
173 
173 
173 

231 

231 
231 
231 



430 231 
430 231 
231 



359* 
359* 
359* 
359* 
369* 
.359* 



231 
231 

231 
231 

231 
231 
231 
231 



165 
165 
166 
!65 
166 
165 



359* 165 

359*1 166 

359*1 166 

.359*1 166 

359* 165 

359 165 

359*1 165 

359 165 

369*1 200 

369*1 200 

369*1 200 



369* 
369* 
369* 

369* 
369* 



369* 
369* 
369* 



369* 
369* 
.389* 



200 
200 
200 
200 
200 
200 

220 
220 
220 
220 
220 
220 



220 
220 
220 
220 
360* 220 
369* 220 
369* 220 



498* 
498* 



200 
200 
200 
200 

200 
300 
200 
200 
200 
200 



Std 
Std 



tn ia for Ford-O-Matic, Cruise-O-Matic Is $212. 

I shown. 6-cyl. engine for Met«>or 600 and 800 and Commuter Station ^agon is 
Automatic transmisnon with 6-ryl. engine is S180. 



'~V-8 prices shown (except Valiant), 6 cyl. cars are 1119 less than same model V-8. 
0— V-8 shown, 6 cyl. is $135 leas. 6 cyl. automatic transmission is $166. 
•—Price given is for PowerFUte. TorqucFlite transmipsicn is $211. 



»R, July 1961 



[more .specifications, page 102 



Sales Data on 1961 Passenger Cars 

ENGINE, PERFORMANCE DATA.. POWER KITS. .AXLE RATIO.. TIRE SIZB| 

continued from page 101 



MAKE AND 
MODEL 



If 



I 



is 



I' 

IS 



With Power 

Kit or 

Optional 

Enftine 



Clom- 
pres- 
■ion 
RaUo 



Rear 
Axle 
Ratio 



^ 



II 
U 



4 




Entinc 

RCVB. 

MUe 






Buick Special 

Buiok LeSabre 

Buick Invicta, Electra. 



Cadillac 60« 62. 
Cadillac 75 



Checker L Head. 
Checker OH v.. . 



Chevrolet Corvair 

Chevrolet 6 

Chevrolet V-8 283 cu. in. . 
Chevrolet V-8 348 eu. in.. 
Chevrolet Corvette 



Chrysler Newport, 
""^indaor. . 



ChryelerWind 
Chrysler New Yorker. 
Chrysler 300G. 



Comet . 



Dodge Lancer 

Dodge Dart 6 

Dodge Dart V-8 

Dodge Polara V-8 

Dodge D-500 Engine. 



Ford Falcon 

Ford 6 

Ford V-8 292 cu. in. . . 
Ford V-8 352 eu. in... 
Ford V-8 390 cu. in. . . 



Imperial 

Lincoln Continental. 



Mercury 6 

Mercury V-8 292 cu. in. . 
Mercury V-8 352 cu. in.. 
Mereury V-8 390 cu. in. . 



80 
80 
80 

80 
80 

6L 
60 

6HO 

60 

80 

80 

80 

80 
80 
80 
80 

60 

60 
60 
80 
80 
80 

60 
60 
80 
80 
80 

80 

80 



Oklsmobile F85 

01d8mobile88 

Oldsraobile Super 88, 98. 



Plymouth Valiant 

Plymouth 6 

Plymouth V-8, 318 cu. in., 
Plymouth V-8, 361 cu. in.. 



3Hx2H 
4Hx3H 
4».lix3*V6 

4x3^ 
4x3 >^ 

3»^4H 

3'/iix2M 
3»Mex3«l<i 

ZVhx3 

4Hx3M 

3j^x3 

4Hx3^ 

4^x3^ 

4*^x3 J^ 
3Hx2^ 

3^x3H 
3^x4 H 
3'/6x3«^ 
4>?x3H 
4Hx3H 

3^x2^ 
3^x3H 
3Hx3Mi 
4 x3H 

4V»x3»>« 

4>^x3H 



215 
364 
401 

390 
390 

226 
226 

145 
235.5 
283 
348 



361 
383 
413 
413 

144 

170 
225 
318 
361 
383 



.201155(^44 1 220^44 185^48 
. 45! 250(a>44 384(0^24 300^44 
. 11'325(^44|445<£^28 No 

20 325@48'430^31 No 
20 325(0^ 48|430^31|No 

33 80&3iIi80&14;No 
33 122 ^401192 ^18 No 



40; 80^>44! 
40|135(<<^40 
00 170C?>42 
60,250^44 
00,230<ji^48 



00 265^44 
00 305(0^461 
90 350(0,46. 
90,375(a>50 



128^231 98^46 132@28 
217#22iNo No 

275(^22! 230^48 300^>30 
355^ 28i 335(0^58; 362Ccu36 
300^30; 270^ 60| 285(^42 



230^28 8 
405(0^28! 10 



No 



No 
No 



No 
No 



410Ca>24{No I No 

425C^28|No No 

470(0^28, No I No 

495Ca> 28 400^521 465^36 



i>284 



29.40 85^42, 134^20, 101^44, 156@24 



144 29 
223 131 
292 145 
352 |51 
52 



390 
413 



430 



I 
70 101^441 
70 145(0,40 
90' 230^01 44 1 
40 265(0^44 
80, 325^ 46 j 

40 85^,42' 
54'l35Ca>40 
00 175(^42: 
20 220(0; 44 
501300(0^46: 



155^241 145@^40 
215(0; 28 No 
340^24 260@44 
1380^24 No 
425^28 330^48 

134(0^20 101^44 
200(0*20 No 
279(aj22 No 
336(^^24 No 
427(a«28l375@>60 



55.90 350^46,470^28' No 
59 . 17i 300^41 465^20 No 



60 3Hj^H 

80 3^4x3'^ 

80 14 x3lj 

80 4«/»x3A6 



Pontiao Tempest 

PoDtiac Cat., Ven., S. Chief . 
Pontiao Bonneville 



Rambler American 

Rambler Amer. Custom . 

Rambler Classic 6 

Rambler CUssic V-8 

Rambler .\mb. V-8 



Studebaker Lark 6 

Studebaker Lark V-8. . 
Studebaker Hawk V.8. 

Thunderbird 



80 
80 
80 

60 
60 
80 
80 

40 
80 
80 

6L 
60 
60 
80 
80 



223 [31 

292 45 

352 '51 

390 l52 



3Hx2^ 

4Hix3'li, 
4Hx3>>^ 

3Hx3H 
3Hx4H 

4Hx3"/io 

4>^x3H 

4li5x3»4 
4«^x3J4 

3>^x4M 
3M.x4^ 
3^x4^4 
3Hx3H 
4 1314 



54' 135(0^40 
00 175(0.42 
20 220(0.44 
50 300(^46 

J, 



200^ 20' No 
279(0.22 No 
336(0.24 No 
427(0.28 376@60 



215 39 20 155(0.48 210(0.32 
1394 54 250(0*42 405(024 
394 54 1 325(0.46,435]^ 28: 



215@28 

No 

345@28 

No 

460^48 

156(0^24 

No 

No 

No 

427@34 



170 
225 
318 
361 



194 5 26 
389 |52 

389 52 

195 6 23 
195 6 23 
195 6 23 
250 139 

327 51 



74 101^44; 
7 145(m40 
90 230(0^44 
30|305(o>48l 

40 I10(o>38 
80 215(oi36| 
80,235(^36! 



1 

155^)24 
215(0^28, 
340(0,24 
395(g>30 



190fe20 
390(0^ 20| 
402^20; 



No 
275^42 

No I 

148^52 
No 

260^44 
310(^48| 

155(ai46 
348(gi48' 
348(0^48 



No 

No 

No 
No 
No 
427(§i34 

No 

415^24 

No 

153^42 
No 
345(&28 
436^28 

220(01 24 
430(0,32 
430(g>32 



80 10.25 
25 No 
251 No 



501 No No 
50 No No 



3.36 

No 

No 



No 
No 

9 Ot 
No 
9 50 
11.00 
11.00 



00 No 
00 No 
10 No 
10 No 



8.7 No 



10 



20 No 
20 No 
00, No 

No 
|No 

7 ! 8 7 
40 No 
80 No 
90 No 
60[10 6 

10 No 



No 



4 No 

8 INo 
8 No 
60 10.6 

I 
75; No 
75, 9.75 

10 

20' No 
50! No 
00 No 
00: No 



3.73 
3 73 

3.27 
3.36 
3 36 
3 36 
3.36 

3 23 
3.23 

2 93 
3.23 

3 50 

3.55 
3 54 
3.58 
3 23 
3.58 

3 10 
3.56 
3 56 
3.5<i 
3.56 

No 

No 

3 56 
3 56 
3 56 
No 

3 07 
3 42 
3 424,3 



3 08 
3 07 
3 23 

2 94 

3 36 

3.31 
3 31 

3 27 
3.36 
3 36 
3.08 
3 55 



No 
'No 
No 



;No 8 
No !8. 
I I 
14 09 6 
4.09(6 

•No 16. 
3.707. 
13 70 7 

7. 

6. 



50x13 
60x15 
60xl5ai 

00x15 
20x15 



I 



INo 
No 



1 

2.93 Ino 
2.93 No 
3 23 No 
3 23 INo 



3.50 



No 



3 23 No 
3 31 No 
3.31°No 
2.93 |No 
3 23 No 



70x15 i 
70x15 

50x13 
50x14 
50x14 
50x14 
70x15 



3 50 INo 6.00xl3« 
3 56 3 89 7.50xl4t 
3 00 ,3 897.50xl4ti 
3.00 i3.56'7 50xl4t: 
3.00 13.56 7 50xl4t! 

\s^ I. 



8.00x14 
8.00x14'' 
8.50xl4^ 
8.00x15 I 

6.00xl3«; 58 



6 50x13 

7 00x14^ 
7.60x14^ 
8.00x14 I 

8 00x14 , 



2. 



jNo !8. 20x15 .85 



2 89 iNo 9.00x14 1.69 



3 55 
3 54 
3 54 
3 31 



60 3x4 

80 3»nx3H 

80 3»^x3?g 

80 4>/»x3"^ 



44l 90(0^38 160Ca) 16 125(o> 42 180(^16 8 
44 125(".42 180(<cl6 No No [8 

44 127(0;42 180(0 16 138^,45 185(0,181 8 
20 200(r/.49 245(q>25 215(« 49 200(ai25i 8 
20 250(9,471340^26 270(a; 47 1 360(0. 26; 8 



6 8 8 3.55 
60 10 25 3 23 
60 10.25J3 23 

00 No 
70 No 
70 No 
70 No 
70 No 



I 

56 I3.8S 
00 \3 M 

00 INo 
00 No 

23 No 
87 No 
OSiNo 

23 No 

31 No 

31 No 

93 No 



>; 7 50x14 ■ 
17 50xl4t 
7.50x14+ 
|7 50xl4t 

!6 50x13 
i8 00x14 , 
8.00x144^ 

16.50x13 I 
i7 00xl4h' 
7.50xl4h 
7 50x14 



16.9 28762636 .\o 

16.4 No ,2256 No 
12.8* No 2374b No 

14.6»'No 2120 No 

16.5 No 2382 No 

41.5 28G8 2545 30n 
27 5 2868 2545 2008 

29.4 '2789!2780 .No 

26.3 2651 2651 2013 

2651,2651 2043 

365112430 No 

2812 2(i08 No 

14.0 2600 2227 No 

12.2 No 21») No 

11.6 No 2145 No 

11.3 2188 2188 No 

28.2 3139 3139 No 



19.5 
14.3 
12.4 



17.0 
23.0 
15.2 
13.0 



26.0 
24.9 
20.3 
15.0 
12.7 



3039 27R5 No 

2814 2631 No 

12778 2569 No 

2455 2227 No 

.2721 2454 No 

2780 3139 No 

|2791 2791 2175 

270124:)0 2175 

2798 2281 2014 

28562393 2033 



3 08 No 6 00x15 
3 08 No 8 00x14 
3 08 No .8 00x14 



13.5 No 2063 No 
16 2 No 2147 No 



60 17.0 2708 2798 2IS8 

59 12.7 2798 2358 2139 

62 17.1 ,2798 2358 No 
76 il2 3 2798 2358 No 

72 1 17. 3 >1962 20t>4 No 

63 16.0 12582 2167 No 
.82 12.5 2582 23254 No 

.59 14.9 13039 3039 No 

57 24 8 2744 254)5 No 

72 14.9 2742 2565 No 

.84 11 2 2565 2271 No 

i 

56 ;25.4 2822 2758 No 

55 18.6 2419 2322 No 

.60 14.4 2306 2322 No 



169 6 21.60 112(«i45 154^20 No No | 8 50 No 

259.2 40.60 180(o 45 2<>0(a 28 195^ 45 26.'5(a30i 8 80 No 
289 AO.VjO 210^.45 300(a>28 225(0 45 305 (o, 30; 8 . 80 No 



390 152.50 300(0,46 427(0; 28 No 



13 31 
'2 87 
3 78 
•4 10 
;3 54 

13 73 
i3 07 
3 31 



INo 



13 31 

2 87 
;3 31 

l3 15 

2.87 

3 73 
3 07 
3 07 



|3 78 6 00x15 

3 31 6 00x15 

4 11 6 50x15 
4 107 50x14 
3 54 8.00x14 



4 106 00x15 I 66 
3 54 6 50x15 1 69 
3 54 6.70x15 



9 6 No INo 2 91 No :8. 00x14 

' I ' I 



28 
20.1 
23 2 
16.4 
13.7 

16.0 
11.3 
11.0 



2615 2615 2Cm 

2661 2307 1862 

2892 2532 2196 

3190 2450 2233 

2706 2409 1»S4 

2965 2965 3259 

2549 2:^64 2M9 

2492 2312 2^ 



12.9 jNo 2261 No 



a — Invicta figure given, Electra is 8.(X)xl5 

b — Io\icta figure given. Electra is 2335 

h — Suburbans 7.50x14. O-passenger Suburban, 8.(X)xl4 
O — Overhead valve 

* — Engine option 
H — Horisontal opposed 

*— 8.50x14 on Newport Station Wagon, 9.00x14 on New Yorker Station Wagon 

t — Alonia with Powerglide 



f— Station Wagons 6.50x13 • 

4 — Oldsmobile 98, 3-Bpeed transmission not avaihible, tire sise — 8.50x14, axk 

ratio with Hydra-Matic— 3.23, lb. Wt per Hp — 12.9, Engine Rev. ppr M 

2374 



t — Station Wagons have 8.(X)xl4 tires 
° — PowerFlite ratio given. Torque Flite is 2.93 
^ — Invicta figure given. Electra is 12.3 
Series 60 figure given. Series 62 is 14.3 



> 



102 



[more SPECIFICATIONS, PAGE KM 



MOTOR, July \mi 



They 
confarol 




AMERKM HAMMEREI 



stainless steel oil rings 




Important Dimensions... Body...Chassis 



continued from page 102 



Four-Door Sedans except as Noted 




0- RAMP BREAKOVER ANGLE 



MAKE AND 
MODBL 



EXTERIOR PIMENSIONS 



IS 

II 



TREAD 



• 

I 



I 



INTERIOR DIMENSIONS 



I 






«3 



n 



S 

ii 
= s 



52 

II 



3l 

3« 



?! 



8S 



II 



J'* 



11 



slm 



I? 



IS 



n2 188^71^52^66 

133 213 H 78 156*^' 62 

123 213 H 78 |56>/6e2 

126 2l9Hi78 |67i4i,62 



Buiok Special 2632 

Buick LeSabre 4102 

Buick InvicU ♦ 4179 

Buidc Electra ° 4298 

Cadillae 62 14660 

CadiUae 60 14715 

Cadillac 75 15390 

Checker Superba t!3320;i20 |202 |76 |62«;60 



129H222 79M:56>i,61 61 
129H222 I79H56H61 '61 
149H 242>^ 8DH 59W. 61 |61 



Chevrolet Corvair 

Chevrolet Biscay nc, Bel Air. Impala 1 

Chevrolet Corvette. y 

Chrysler Newport 

Chiysler Windsor 

Chrysler New Yorker 

Chrysler 300G 



2355 
3505 
2905 



108 180 '67 I51K54 _ 

119 1209^0 78K55H60H^ 50^ 32H 
102 nr/ii 70|i 52Hi57 " '" 



)122 2l5H79|i55 61 
M22 215H79?i55 161 



31 |45K26'.4 
32H 57iib 27^40 
32H 5r/i» 27;^ 
32H,60'/i»|28^ 

34H60H21H 
34H60HI2IH 
34H60H23>i 



62H32H 

54 30*4i 
50^'32f 
59 |33 



46«ll8 



.3710 
'3730 

'. 4055 126 ,219:Vi 79^ 55i/i» 61H 60 ~|34Hi59>/i 16 
.'4260.126 i219H 79% 55H 61H "'* 



5»«l34H;58H 15H 
69H;34H158H 16H 



Comet 12411 114 194H 70?i 54H'55 



OAll' t 



Dodge Lancer 2595 

Dodce Dart • 3515 

Dod«e Polara 3700 



J-..J.». I. 



60 347^60 IW^ 
54H;30h!50 23»/m 



106H 188^721^ 53>^ 56 

118 209- — 

122 212! 



_ 55H32»/6 49?i23Hi 

118 209H78>ii,54H61M'60H33%58 \W/it 
H 781^ 54»/ii6lK60H; 33^57 17^i 



I 



Ford Faloon . . . 2289 

Pord Fairlane. Fairiaoe 500. Galaxie 3683 119 ~20a^^ 79^/^ 55 {61 {60 \32H 58H 



Imperial 

Lincoln Cmtineotal . 
Mercury 



J 



19?H181H70^54H55 !64H;293[i 42^^ 25y« 



.4740 

{4887! 
13714' 



129 
123 
120 



227Wi 81Ti;56H 61H 62H;39V57H 15V4 
212% 78H'53H,62Vi^!6K 36H'52*/i, 21>^ 



OldnBofaile F85 '2695 112 

OMamobile 88. Super 88 ♦,4024 123 

01damobile98 ,4208 126 1218 I77H 56% 61 



60 



35S.4 60% 19T/i» 

30h' 45^27% 

32%66%29V6 

61 32%59H,29h 

Plymouth Valiant 2590 106^18314 70% 53%^' 56 55H29Vi48 !21% 

Plymouth #3465 118 |209H 80 M»/f» 60»/6 59% 36>4i 55% 17'/ii, 



214%79>/i»55 1 61 

188k'71%'52%56 
212 77% 55% 61 



164 
13% 
13% 
12'^ 

12Vm 
12Vu 
13% 

16 

16 
13 
21 

10% 
lOTii 
11 
10% 

12«/ii 

12>^ 

10% 

ISVi. 
11% 

10% 

12% 

11 

17«/» 

12% 

11*4 



12S/i» 
11^ 
IIH 
11% 



58%!58%imi4Vs 
63%m^n ;4*xM 

63>^ 93% 11 i4«i« 
63%63W»ir>i^4HB 



12% 63S^ 631^ 12% 4% 

12% ~ 

121/ 



14 

16 
11 
7 

12% 
12% 
lOWi 
10% 

12% 

IIH 
12»^ 
12% 



|34S;34% 
|34«i^l34% 
|34>^j34% 



12% 63^ 63%, 12% 4% 
"^^ 65% 60Wi 10»/6 4% 

62%524ll3 15 

58% 57 !lO 4 
63H63%11 J4% 
59% No I r>44% 

63%'62%'jl%4% 
63% 62% 11% 4% 
63%62%niii4% 



'l2Kl4% 

13% 5% 

13% 5% 
;i3».i^4!$i 

|l4i/6'4T4 
14^4'^ 
il3%5% 

13 |6% |34%!34% 



44h|37Hj»»41«4' 
44%!41%l28%I4Ji'. 
44H41%28%11«6^ 
44H!U \Zl'^l*H 



34%l34V646 44H31K15H 
34%!34%46 34^30^ 15H 
36%:34%44%!nS 26%14H 



57 



57 



56%56>^ 
63% 62%, 
63% 62% 



Pbntiac Tempert j 2800 112 1 189*^ 72% 53% 56% 



3725 119 1210 78Vi 
3870 " " ■ " 



Pttitiae Catilina, Ventara 

Pontiae Star Chief 

Pontiae BoimeviUe 

Rambler American 

Rambler Classic 6 

Rambler Cfausic V-8 

Rambler Aahansadnr V-6. 

StadobaksrLtfk c 2665106% 176 

Stodebaker Hawk z 3207, 120% 204 

Thundirfaird z 38871113 205 



53%fi 
55fi.6 



[31% 45% 26 



217 78% 55;^ 62% 62% 34 
217 |78%55>6 62%;62%34 



1731^70 !56%i54%55 l28>^44%24U/« 



71% 56%l57%'56'^ 26Ti, 40li, 28% 
71Mi 55% 57%,56>.i^ 34V48% 20 



11%4 
11%'4% 

13"/ii57Wi57 ill%4 
11% |62»4 63% 9»^5% 

13% 161 |60%11 ;5 

11'^ !59'/i,60T4'lO%!5% 

11% e2V463%; 9%5% 

16i»ji |58%58»^12%;3% 
H% |63^, 63>/i» 12 14% 
11% !63%63%il2%4% 

11% l56% 56*^11% 4% 
!12% 63% 62'^ 11% 4% 

jl2 '58% 58% 10% 

13ni« 63%63% 12 

13'/» '63%;63 12 

13%4 63 63 12 



14»/» 14"/»l58 45% 9% 
14»/ii* ; l4Vii* 60% Wyit 10% 



UH15 

14 |5 
|No !5% 

13 ^P4» 

11 m 

11T46% 

14%;5% 

13'.^ 8% 
13%, 6 
13% 6 

14%'5% 
13%, 5% 

12%!6'^ 

13% 5»^ 



13% 



33%'33% 
34%34 

{37Vi»|No 

i37%38V6 



42 

44 

45 
48% 

45>/i'4 



48 

36% 

42 

No 



31K1SH 
30^15H 
26% 14H 

42% 15 

25%: 16 

29 jl4 

No m 

29%16Ji 



75'/iB52%,61 160 



38%|53lil9 

I I 



13>»/«* 13%* 
13Vu* 12%* 



17% 
17 

12'/ii 



12% 
14 

11V.S 



59%60W,:10% 
59%,60Vi 10%i6.0 



59% 50 
59% 58 

59 52^ 



I 



12 5% 
10%!5>J 

12Wi.70 



;3f% 38^.^|45V^:42% 29^ 15H 
37% 38Vi»!45%, 42% 29% ISH 
33%.33%.46% 35% 28% 1«6 

33%32H»i43H»|39%|27%;i3 



33*^ 33^•U2%*39%'27M•'15^ 
33^1 33%I45W»'42M^ 28Ni; 15^ 
33^1 33%j45V6;42%;3094| 15Ni 



n%SH 

13%!4»4 
13%4J4i 

13146% 
13^6 

12%'4% 
13%,5% 



33% 

33% 

34 
34%; 



12Hi6Vi, 



33% 

33!i 



33%'32T.4i43»>i 39% 27Vi'l3 
33% 33*^;43H^,41% 31% 12H 

341iiW|46^/ii 42>j31%'l8H 

44%!40Hi28^'l4H 

43%41%;31%12H 

33%44 !37%!2«M,13K 

84 33T4'44V437%'26Hil5H 
34% 34% 4£Hi 40%|27% 16 
84H34 46^i4flS'27%!15K 
34V4i33% 



34% 



^4^^4^ 



33! 
88%» 



44 

4S 
4S 
48 

44% 



37% 

40 
40 
40 



27%il»ii 

25HI14H 
" 14»/» 
l4»/» 
»%14»/« 



19 

27H 



3n42GHil4M 



0—6 cyL Fifm firen. Lark Y-B wwghs— 2941 

- ^^^ ^"18 aad wtsfpit baaed on 2d Hardtop 

•ad weight baaed 00 Convertible 



^Nol«. 

0-PairiaM 600-MOl. Oalazie-3668 
1--L haad wmfint fifore civvn. OHY engine weight is 3350 



*— -V-£ weiffht given for Seneca modeL Pioneer is 3510, 
Fhoeniz is 3535 Ib^ 6 eyl. Seneca and Pioneer is 3335, 
Fhoeniz is 3350 lb. 

1— Bbcayne V-8 figure given, Bel Air is 3520. Impala 3525. 
6 eyl. Biseayne 3500. Bel Air 3515. Impala 3530 

*— Not applicable. Individual seata. 

♦-Super 88—4063 



#-8 earl. Savoar dveiL Belvedete ii S470 lb» Fwy k S51I 
1 oyi Savoir k 881^ Bdvvdeie »15 and IWf 



lb, 6 I. 
33501b. 



A— CataUna figure given. 

VentufaVista 4 dr. kUk k WW, 
*^Vi8ta 4 dr. h^ figure givta. 
^--Figure given la 4 dr. htp. 



Passenger car service data and specifications appeared in June AAOTOR and will be listed again in A e fli t 
^4 MOTOil> J^y Mtt 



le last 12 years ! 



'500"in record time 



plugs! 



I 




A. J. Feyt, Jr., comes charging out of the pits to drive his Chompion-sporked Bowes Seal Fast Special to a 
record-cracking victory at Indy, averaging 139.130 mphi Foyt and owner-mechanic George Bignotti also chose 
Champion spark plugs to drive the 1960 Championship circuit, where Foyt won the National Championship. 

oughest, most demanding engine conditions imaginable! 

Chances are your customers will never place such 
ugged demands on the spark plugs in their engines — 
ut Champion's ability to deliver smooth, full-firing 
erformance imder the most extreme conditions is there 

it's needed. Why settle for anything less? 

Take a tip from the Brickyard — the world's toughest 
•oving groimd for automotive parts — and always recom- 
end and install dependable Champion spark plugs — 

every make of car! 



^. 5 




LUe COMPANY 

MOTOR, July 1961 



TOLEDO 1, OHIO 



We supply all 

RADIATOR 



f 



SERVICE NEEDS 



gives your business a lift 




FLEX LIFT h not just a lift — 
it \% a positioner that lift^, lowers, 

turns, rotates — alt with 
amazing ease — so that the 
radiator is always 100 per cent 
accessible, FLEX-LJFT rs 
fool-proof and 
trouble free, saves one- third 
of your working time- 
Profitably used in 
more than 2,000 shops. 

Three nittdett — Two are 
hydraulics— 250 and 500 
lbs. capacity — also elec- 
tric hydraulic with 750 
lbs. capacity. 
Barbee equipment, ac- 
cessories and chemicals 
supply every need for the 
Radiator Repair Trade, 
Send for literature — cow- 
venient terms available. 




trouble free 

inline 



gas filters 

With 
micro-BRONZE 
filter element 



KEM MANUFACTURING 
FAIR LAWN, NEW JER,., 



FUEL r^UMPS 





Things to Come 

DIALEK CONVENTIONS 

Aug. 20-21 Wyoming. Jockson 

Aug. 20-23 West Virginio. White Sulpliur 

Springs 
S«pt. 13 Vermont, Stowo 
Oct. 22-24 Now YoHt. Kiomotha Loko 
Oct. 22-24 Now Jorsoy. Atlontic Oty 
Oct. 29-31 Florido. R. Loudordolo 
Doc. 4 Utoh. Solt Loko City 
Doc. 4-5 Minnosoto, Minnoopolis 
Doc. 8-9 Montono. Billings 
Fob. 3-7 Notionol Automobile Doolon 

Assn., Ationtic City 

PARTS AND EQUIPMENT SHOWS 

July 31- Notionol Auto Accessory ond 
Aug. 2 Ports Exhibit. Los Vegos, Nev. 
Oct. 23-26 Fleet Mointenonco Exposition. 

New York 
Feb. 28- Intornotionol Automotive Servic* 
Mor. 3 Industries Show, Chicago 
Mor. 22-25 Pocific Automotive Show. 

Portlond, Ore. 



Sept. 
Oct. 



Oct. 29- 
Nov. I 
Oct. 
Nov. 



Nov. 



GENERAL 

14-17 Assn. of Diesel Spociolists Meet- 
ing, Minneopolis, Minn. 

12-13 Western Engine Rebuildors Assn. 
Convention, Polm Springs, Col. 
Notionol Lubricoting Greose 
Institute Meeting, Houston, Tm. 
Automotive Worehouse Distribv- 
tors Assn. Convention. Konsos 
City. Mo. 

8-10 Automotive Ports Rebuildors 
Assn. Convention. Los Angeles 



30- 
2 



Mobile Lab Tests 
Car Coolants 

A laboratory on wheels has been 
developed by the Dow Chemical 
Co. to test automotive coolants 
under actual operating conditions. 

A fleet of 20 station wagons with 
divided radiators and dual cooling 
systems, available to jobbers in 
major markets, is carrying Dow's 
story of proper cooling system care 
to dealers this summer. 



CRENT 

HERE 




108 



"Sorry, but you're the tenth f* 
MOTOR, July tMI 




Fram Oil Filters 




Fram Corp., Providence 16, R.I., 
offers Model PHIO oil filter for use 
on all 1961 Oldsmobile and Buick 
models. It is an easy-change type 
filter which has a hex nut attached 
to the bottom of the filter case for 
easy removal and installation. 

3M Cleaning Pads 




Scotch-brite nylon web cleaning 
pads for scuffing acrylic lacquer 
and enamel surfaces prior to re- 
finishing are offered by Minnesota 
Mining and Manufacturing Co., 
900 Bush Ave., St. Paul 6, Minn. 
Measuring 91^ by 6i/{ by i/J in., 
the pads are available in a fine 
grade No. 417 and the Ultra-Fine 
No. 418. No. 417 is recommended 

MOTOR, July 1961 



New Products 



...TO USE • 

for enamels and No. 418 for acryl- 
ics. The pads reportedly will not 
splinter or shred and are handy 
for working on curved surfaces or 
hard-to-reach areas. Other uses are 
said to include chrome cleaning, 
removing oxide film from alumi- 
num truck bodies and white side- 
wall tire cleaning. 

Martin-Senour Filler 



TO SELL 




Blu-Flex, a polymetric body filler 
said to withstand road vibration 
and shock without losing adhesion 
or cracking, has been introduced 
by Martin-Senour Co., 2500 S. Se- 
nour Ave., Chicago, 111. The man- 
ufacturer also reports the filler is 
almost completely dust-free during 
sanding and grinding. Packaged in 
a low quart can with a wide mouth 
for easy accessibility, it is supplied 
with a tube of hardener sealed 
beneath a plastic dome on the can 
lid. 

Arrow Corvair Starters 




Rebuilt starter motors for 1960- 
61 Chevrolet Corvair models are of- 
fered by Arrow Armatures Co., 
Fordham Rd., Boston 34, Mass. 
The company states all critical 
parts of each starter are renewed 
during the rebuilding operation. 



Kwik-Way Valve Refacer 




Cedar Rapids Engineering Co., 
907 17th St. N.E., Cedar Rapids, 
la., offers its Kwik-Way Model VS 
valve refacer with a i^ hp spindle 
motor and individual chuck and 
coolant pump motors. Other fea- 
tures are said to include an inte- 
gral surface grinding mechanism 
and a 5 in. diameter wheel. 

King Test Sund 




Kin;^ Electric Equipment Co., 
9123 Inman Ave., Cleveland 5, 
Ohio, offers a series of generator, 
alternator and regulator test stands 
for use with 6, 12, 24 and 32 volt 
systems. Features include a diode 
protection circuit, which reported- 
ly prevents costly damage to al- 
ternator diodc!r fkteio reversed bat 
tery connecUons, and an alternator- 
generator mounting fixture capa- 
ble of accommodating units rang- 
ing from 3 to 714 in. long. Separate 
purchase of the drive unit only is 
available if desired by purchasers 
already owning volt-amp. testers, 
carbon pile or (\^\d xV^cy^v^v. 




MOTOR, lulirJ 




New Products 

• •TO USB •-•TO SBU. 



continued from page 113 



Gates Tires 




Gates Rubber Co., 999 S. Broad- 
way, Denver 17, Col., offers its 
High Capacity line of premium 
tires, carrying a free replacement 
guarantee against road hazards and 
defects in workmanship or materi- 
als. According to company reports, 
the low profile tire, which is said to 
incorporate a harmonically silent 
tread design, will be replaced with- 
out cost in the event of failure as 
long as original tread pattern re- 
mains. 



Hein-Wemer Air Jack 







Model AL-33 air jack with bi- 
level swivel saddles, automatic safe- 
ty lock, and 34i/^ in. lifting height 
available from Hein-Werner 



Corp., 1200 National Ave., Wau- 
kesha, Wis. The saddles, which ad- 
just up to 56 in., provide secure 
load contact at recommended lift- 
ing points. Other features are a 
honed air cylinder which is pivoted 
to reduce piston binding, spring- 
suspended pivot wheel for easier 
spotting, and a safety lock to pre- 
vent accidental releasing of the 
load. 

Johns-Manville Tapes 



Vaco Terminal Kit 




Dutch Brand Div. of Johns-Man- 
ville, 22 E. 40th St., New York 16, 
N.Y., has available carded and in- 
dividually skin-packed rolls of elec- 
trical and friction tapes. Offered in 
rolls 1/2 in. wide and 121/^ ft. long 
and y^ in. wide by 20 ft. long, the 
electrical tapes have vinyl backing 
and high dielectric strength. Fric- 
tion tape rolls are y^ in. wide in 
lengths of 13 ft. and 30 ft. 

Weatherhead Steering Kit 




The Weatherhead Co., 300 E. 
131st St., Cleveland 8, Ohio, an- 
nounces its PST-5 power steering 
hose and adapter kit for truck, bus 
and tractor application. Designed 
for universal replacement of most 
pressure and return line hoses with 
minimum hose inventory, the kit 
includes 25 ft. of ^^ in. I.D. wire- 
reinforced hose with pressure ca- 
pacity up to 2,250 psi, eight % in. 
flareless connectors for adapting 
bent tube ends, six inverted male 
swivel fittings and two each i/^ and 
y^ in. flared female swivel fittings. 




A solderless terminal repair kit 
consisting of over 200 pieces of 10 
popular types of solderless termi^ 
nals, a No. 1900 crimping tool and 
a clear plastic storage box is of- 
fered by Vaco Products Co., 317 E. 
Ontario St., Chicago 11, 111. The 
crimping tool, said to be an all- 
purpose tool, reportedly cuts and 
strips wire as well as crimping ter- 
minals. 

Malsbary Steam Cleaner 




Model 100 steam cleaner, de' 
signed as an auxiliary cleaner fo^ 
garages, service stations, car anc 
truck dealerships, is offered b 
Malsbary Manufacturing Co., 845^ 
92d Ave., Oakland 3, Cal. Overall 
dimensions are 35 in. long, 19 in^ — 
wide and 53 in. high. Available in^- 
a caster-mounted, oil-fired model or 
a stationary gas-fired version, th^" 
100 has a 60 to 100 lb. pressurer 
range, air atomizing burner whiclv 
eliminates smoke, and a nozzle ori-- 
fice which eliminates fogging of 
the cleaning stream. 

[continued on page 12(? 

MOTOR, July 1961 



NOW YOU CAN REALLY SELL SERVICE 

vmm. 




ufmum 



For All Heavy Duty and Emsrgency 

Vahiclft Ui« Ifi thii Naw Yellow ond 

Black EksK. 



For Normal Passenger Car Use In 
the Familiar Red and Blue Box. 




It Makes Dollors ond Sense • • • to handle Tung-Sol lighting line. Install Tung-Sol, the line specified by leading 

Heavy Duty and Standard headlamps, miniature lamps and independent manufacturers. See your Tung-Sol supplier for 

flashers — the industry's only complete lighting service line, details. Tung-Sol Electric Inc., Newark 4, New Jersey* 

Here is your opportunity to boost your profits from lamp sales 

through greater service reliability. One solid source, one high 

quality and 100% coverage of your requirements ore only a 

few of the benefits you'll receive with Tung-Sol— the profitable HEADLAMPS • «f!liHikkTvm.\JsiK¥^ %^N>SdNeiSk 

MOTOR, Jul^ ]961 



(§)TUNGSOC 



W\ 



ANOTHER iSmMm BIG T 




fllERMOID Big^Fender Covers 



Get this top-quality, sponge-rubber-backed 
fender cover— a $6.45 value— for only $2.98. 

Get thjs cost back quickly by selling the FREE 
BIG T FAN BELT or REDI-CURV radiator hose 
given you with every fender cover. 

Check these quality features: 

• V2'' high ridges on crown of cover make an 
ideal recess to hold hand tools and small 
parts— a real timesaver. 

• Nonslip, lightweight cover. 

• Fabric reinforced neoprene top, sulphur- 
free sponge rubber backing, vulcanized 
into a one-piece construction. 

• Improved cleaning— wipe with gas, uphol- 
stery cleaner or detergent. 



HERE'S THE DEAL... 



Buy 12 Thermoid Big T Quality 
Fan Belts or Redi-Curv Radiator 
Hose in any combination 
(6-6, 9.3. 10-2, 12-0, etc.) 

This entitles you to a $6.45 Qual- 
ity Big T Fender Cover for only 

One set Window Banners 

One Fan Belt (V-29,V.123,V-180) 
or one Redi-Curv Radiator Hose 
(RC-505, RC-509, RC-526) 



^Approximate 



TOTAL 



$18.36' 

2.98 
FREE 

FREE 
$21.34 



You Sell the FREE Big T Fan Belt 
or Radiator Hose and you more 
than pay for the Fender Cover. 

Buy a minimum stock of hose and 
belts now for Spring and Summer 
sales and you'll receive a good sup- 
ply of Big T Fender Covers. 

Nothing could be easier— Equip your 
shop now with a complete set of these 
sturdy, high-quality fender covers. 



118 



MOTOR, July 1961 



PROFIT MAKING DEAL FOR YOU 




'500' Quality '^Redi-Curv'' Hose 

Winner of Indianapolis '500' in 1961 and every year since 1950. 
• Specially Compounded Rubber . . . resists effects of oil, ozone, 
chemicals. • Maximum Cooling System Protection . . . can't chip or 
flake to clog radiator. • Always Fresh . . . resists aging on the shelf 
or on the car. • Heavy-Duty Construction . . . steel coil and tire cord 
reinforced for maximum strength and flexibility. • Maximum Cover- 
age . . . every part number a fast mover. 




Big f Quality Fan Belts 



• One Premium Quality . . . minimum inventory dollars. 

• Prestretched Construction ... for longer life. 

• Neoprene Jacketed ... oil and grease resistant. 

• Application Engineered . . . best fit for every drive. 

• All-Service Coverage . . . includes off-highway use. 



There's no limit— order as many deals as you need today— 
re-equip your shop now with all the fender covers you need 
—restock your shelves with **need it right now" merchan- 
dise for spring and summer driving- 



Call your distributor 
salesman today, or 
send in the attached 
coupon for the name 
of your nearest fSeRMOID 
BIG ^distributor 



Thermoid Division, Dept. 300 

200 Whitehead Road, Trenton 6, New Jersey 

You bet— I need some Fender Covers and I am 
interested in the Fan Belt and REDI-CURV 
Hose deal. 



Name_ 



Address. 



City. 



My usual jobber supplier is. 



-Zone_ 



.state. 




THERMOID Division 

H. K. PORTER COMPANY, INC. 

200 WHITEHEAD ROAD. TRENTON 6. NEW JERSEY 
MOTOR, July 1961 




New Products 

...TO USB •••TO SBU. 



continued from page 116 



Sun Secondary Tachometer 




Sun Model ST 88 secondary 
tachometer for use on outboard, 
power mower, go-cart and indus- 
trial gas engines has been devel- 
oped by Sun Electric Corp., 6341 
Avondale Ave., Chicago 31, 111. De- 
signed for use on two and four- 
cycle engines, the jx)rtable unit is 
said to provide accurate rpm read- 
ings within a dual scale range of 
to 800 rpm or to 8,000 rpm 
through two connections between 
a spark plug and ground. 



Autopulse Fuel Pump 




I 



i . • 

Walbro Corp., Cass City, Mich., 
has available Autopulse Model 
PEG for mounting on passenger 
cars, trucks or marine engines. The 
lightweight metal pump, fabricat- 
ed from three housings, is said to 

120 



be rustproof, resistant to corrosion 
and capable of pumping 35 gal. 
per hour. Other features include 
universal mounting bracket and an 
in-line installation kit. The com- 
pany states the pump prolongs bat- 
tery life since it draws current only 
w^hen needed and is not always on 
when the ignition is on. 

Skil Polisher 



Hoyt Current Indicator 




The Skil Model 120 electric pol- 
isher for sale to car owners is of- 
fered by Skil Corp., 5033 Elston 
Ave., Chicago 30, 111. The polisher, 
equipped with a washable lamb's 
wool pad, has a thumb-tip switch, 
side handle and an 8 ft. power 
cord. Weighing 4 lb.. Model 120 
can reportedly be used with waxes, 
cleaners and polishes on all car 
finishes, and can also be used as a 
i/i in. drill or power unit for use 
with Sanders, 5 in. circular saws, 6 
in. grinders, jig saws and hedge 
trimmers. 

Ausco Crane 




A mobile shop crane with a lift- 
ing capacity of two tons is offered 
by Auto Specialties Manufacturing 
Co., St. Joseph, Mich. Hydraulical- 
ly operated, the crane has adjust- 
able telescoping boom with chain 
and hook, ball-bearing casters and 
large front wheels. Other features 
include welded steel construction 
and waist-high handle location. 




Burton Rogers Co., Sales Div. of 
Hoyt Electrical Instrument Works, 
Inc., 42 Carleton St., Cambridge 
42, Mass., has available the Hoyt 
low current indicator No. 763, a 
compact-size tester which indicates 
the amount of current drain of 
lights, radio, horns and other elec- 
trical units. The indicator, which 
operates on induction as it is placed 
on the circuit wiring, requires no 
connections and reads as low as 1 
amp., according to the company. 

Binks Spatter Spray Unit 




Binks Manufacturing Co., 3140 
Carroll Ave., Chicago 12, 111., has 
developed a spatter spray unit for 
two-color spatter paint applica- 
tions. Unit consists of Model 19 
spray gun connected to two 1 qt. 
or 2 qt. paint cups, air-adjusting 
valve, and necessary hoses and fit- 
tings. The company states the unit 
is especially suited for refinishing 
trunk interiors and many other ap- 
plications. 

Sturtevant Torque Wrench 



\\r 



«■"% 




Torque wrenches having a built- 
in signal mechanism which indi- 

[CONTINUED ON PAGE 124 

MOTOR, July 1961 



NEW FROM QUAKER STATE 

a cooling system 
protector that 




It's Quaker State CSP— an all- 
^cw, ultra-modern cooling system 
f^oitcior specially developed to com- 
"^t corrosion of the aluminum 
'blocks, cylinder heads, water 
P^mps, etc., in today's new cars! 
Extra good for regular cast-iron 
^'^gincs, too. CSP prevents for- 
^tioa of power-robbing scale 



deposits due to "hard" water . . . 
prevents radiator clogging . . . 
helps keep rubber hoses and gas- 
kets soft and pliable . . . protects 
year-round anti-freeze against 
deterioration in hot weather. So, 
give your customers the best 
cooling system protection — with 
Quaker State CSP! 



QUAKER STATE OIL REFINING CORPORATION, OIL CITY, PA.. 





AC 



Keep Filters Ready for Quick Use With This 

Big, Sturdy Storag 




Get it with the 
OfM-91 
IVIerchandising 
Package 

Here's a rack that's ideal 
filter storage. It keeps you 
and air filter inventory read 
quick use. Open shelves r 
filter inventory checks e 
fast. Sets up in nninutes 
where. The rack is heav^ 
gauge nnetal in attractive 
blue. It's 6 feet high, wi 
heavy-duty shelves— each 
long and 15' deep. The sh( 
are adjustable so you can \ 
your carton display to suit 
inventory. A wide flang* 
each shelf carries a filter ; 
message— to help step up 
filter business. You'll find r 
uses for this sturdy, handy 
—in fact, many dealers will 
more than one of these r 
for additional storage spac' 



MOTOR, July 196: 



OF THE IVIOIMTH 



»: 



FOR DEALERS 



AC 



and Display Rack 



OFM-97 ALSO INCLUDES: 



SIX FAST-MOVING AC TRIPLE-TRAPPER OIL FILTERS 

There are two different types of AC Oil Filters included In this package: 2 PF-7 and 
4 PF-2, specified for most late-model Chrysler, Ford, General Motors and American 
Motors passenger cars. All AC Triple-Trapper Filters have advanced filtering design. 



PLUS 




PRODUCT 

SPECIFICATIONS 



AC ALL-PRODUCTS WALL CHART 

Lets you tell at a glance the right AC Spark Plug, 
Filter, Fuel Pump and other AC parts for all popular 
passenger cars. Hangs easily anywhere, for quick use. 




FINEST PRirnCTION MONEY CAN BUY! 




W* i«camm»nd onil Instoll 

FILTERS 

oil 'air 'fuel 



r BUSINESS-BUILDING BANNER 

Place it in your window to focus attention on your 
business as the filter headquarters in your neighbor- 
hood. Bright and attractive, this clear plastic banner 
can be easily seen, yet does not obstruct your view 
of the pump islands. Goes up in seconds. 



Here's how to get the 

OFM-97 

Merchandising Package 



You get the handy filter rack, AC all-products wall 
chart, business-building filter window banner and six 
fast-moving AC Oil Filters for just $21.70, the list price for 
the six filters. When you sell the six filters, you recover 
the full price of the OFM-97 Merchandising Package. 



i 



ORDER NOW FROM YOUR ^ SUPPLl^E.^ 



MOTOR, July 1961 




New Products 

r..TO USB. ..TO SBU. 



continued from page 120 



cates when the desired torque is 
applied are available from P. A. 
Sturtevant Co., Addison, 111. Of- 
fered in torque capacities ranging 
from to 3,600 Ib.-in. and to 600 
Ib.-ft., the wrench's signal mecha- 
nism relays an impulse to the oper- 
ator when the preset torque value 
is obtained. 

Bishman Tire Changer 




Tire changer Model 883-EC is 
offered by Bishman Manufacturing 
Co., Osseo, Minn. Included with 
the air-powered bead breaker is a 
positive-locking wheel holder, a 
single bar for tire mounting and 
demounting, and a quart of tire 
lubricant with applicator and hold- 
er. The unit will reportedly handle 
drop center wheels up to l9i/2 in. 

K-D Wheel Tool 




The wheel weight tool K-D 470 
for installing or removing all type 
wheel weights is offered by K-D 
Manufacturing Co., Lancaster, Pa. 
Equipped with a hammer head 



and U hook, the tool can be used 
on inside or outside weight instal- 
lations. Also provided is a hook 
for removal of weights without 
holes. 

Correction 

Address given in last month's de- 
scription of Doan Manufacturing 
Div. of Anchor Industries, Inc., 
new rubber mats was incorrect. 
The firm's correct address is 1725 
London Rd., Cleveland 12, Ohio. 



New 
Business Getters 

Displays • Signs • Packages 



Ideal Clamp Merchandiser 




The Clamp-Rack, a metal and 
pressboard hose clamp display cab- 
inet is available from Ideal Corp., 
435 Liberty .\ve., Broklyn 7, N.Y. 
The company reports the rack, 
which can be mounted on a wall or 
counter, provides an orderly and 
accessible means of stocking hose 
clamps. t 



F 



Wynn Counter Display 



ENGlHt 
OiRTY? 




pnTftsi 



Wynn Oil Co., 1151 W. 5th St., 
Azusa, Cal., has introduced a coun- 
ter display which features both 
Wynn's Friction Proofing and 
Wynn's Motor Cleaner, mounted 



in an attractive display card togeth- 
er wiih an oil filler and one can ol 
motor oil. The filter and motor oil 
brands are selected by the display- 
ing dealer. 

Columbus Shock Rack 




A metal shock absorber mer- 
chandiser rack, which storks 16 
shock absorbers, is available from 
Columbus Parts Corp., 1801 Spiel- 
busch Ave., Toledo, Ohio. The 
rack, which requires less than 1 
sq. ft. of area, can be either wall or 
counter mounted. 

Hygrade Gasket Display 




A display of air-cleaner mount- 
ing gaskets containing 40 packets 
of gaskets is offered by Hygrade 
Products Div. of Standard Motor 
Products, Inc., 37-18 Northern 
Blvd., Long Island City I, N.Y. Ac- 
cording to the company, the mer- 
chandiser provides a single scource 
of gaskets covering almost all late 
model cars, [continued on page 128 



24 



MOTOR, July 1961 



i: 



* I 



^^; 






Never 

give a 

seal 

a second 

chance 



^«^*r-w^or^ ^.^ 




Replace with National-the only line that can match any seal you pull ! 



Why risk damage to bearings and other vital parts? 
Whenever you pull a seal, replace with National. 
With the most complete line, you'll virtually elimi- 
nate the problem of getting odd-size replacements. 
Satisfied customers will bring repeat business. 

National Oil Seals come in Micro-Tore leather®, 
^hich is specially processed for protection against 



seepage; and Syntech rubber compounds, which 
meet the changing requirements of automotive ap- 
plications. Quality and availability— these are the 
reasons why all U.S. car and truck manufacturers 
use Nationals as original equipment . . . why you 
should, too! 

Your National Seal jobber offers fast service on the 
seals to fit your needs. Call him today! 




Ml^MM OIL SEALS 

FEDERAL-MOGUL SERVICE 
DIVISION OF FEDERAL-MOGUL-BOWER BEARINGS, INC. • DETROIT 13, MICHIGAN 



^'OTOR, July 1961 




CASH -IN ON FAST LueC S£RVICEI If your lube bay U just an ordinary low-profit area, turn it into a gold 
mine with Alemite Slrato-Line Lubrication Eqfuipment. You save lime and labor costs ... get faster turnover! Na i 
other pumps give you such instant power— with no time lag every time the gun hits the fitting. 



MOTOR. 




MEET A MAN 
MAKING MONEY 

HE'S EARNING AN EXTRA $1,000 PROFIT! And so 
caix you ... on automatic transmission refill fluid and serv- 
ice .. . doing an average of just five jobs a week for one 
year. A portable Alemite Strato-Line drain rolls into posi- 
tion instantly— extends and holds firmly at proper height 
An overhead reel delivers exact measure of AT fluid, power* 
pumped from original drum — completely protected from 
contamination. Result: a profitable operation completed in 
minutes --wiih less labor cost— with no hazard of customer 
complaints from grit or foreign matter entering the trans* 
mission. 

This is just another example of how Alemite's complete 
line of automotive service products makes it possible for 
you to speed up service— make bigger profits from increased 
volume. 




ADD $3,102 TO YOUR YEAR'S PROFITSI Just a single 
job a day with the Alemite Cross-Sight Wheel Aligner does it. 
Simple to operate, fast and accurate— you become an expert 
on the first job. Works wherever the car is— inside or out . . . 
whether on a level surface or not. 

MOTOR, July 1961 




BIG MONEY-MAKER FOR SMALL SPACE! The portable 
Alemite Spray-Kleen Car Wash Pump gives you high-pressure 
cleaning — with no costly, space-wasting installation required. 
You can eliminate slow, time-consuming hand wash jobs — con- 
vert a "nuisance" service to high speed, profitable power washes! 




MAKE AN EXTRA $3,800 PROFITI Do it with the famous 
Alemite "On-the-Car" Wheel Balancer averaging just two jobs 
a day for a year. Exclusive Hand Strobe Light and pickup gives 
accurate meter reading indoors or outdoors— proves to your cus- 
tomer the need for balancing— shows perfect results when the 
job is completed. Gives both up-and-down, slde-to-side correction. 



=^^=?^ ALEMITE 



STEUIflRT-UlflRnER 

CORPORATION 



Dept. DE-71, 1850 Diversey Parkway, Chicago 14, Illinois 
In Canada: Stewart-Warner Corporation of Canada/ Ltd., Belleville, Ontario 



Send for a free, fact-filled txMklet telling 
ttie whole, big-profit story of Alemite 
Equipment. Indicate which specific 
products you are most interested in. 

STRATO-LINE LUBRICATION EQUIPMENT D 

Wheel Balancer Q Wheel Aligner D Spray-Kleen Car Wash Q 




Name . 



Address ., 



City. 



JlAtv^ S«Nfe- 



New 
Business Getters 

Displays • Signs • Packages 



continued from page 124 



AC Filter Rack 




AC Spark Plug Div. of General 
Motors Corp., Flint 2, Mich., has 
available a merchandising rack for 
storage and display of oil, air and 
fuel filters. The rack, which stands 
6 ft. high, has five 36 in. by 15 in. 
shelves and is said to hold 144 oil 
filter elements. Included with the 
rack are a window banner and a 
product sf>ecification folder. 



NEW 
LITERATURE 

Booklets • Catalogs • Manuals 



MUFFLER CATALOG-This il- 
lustrated 8-page catalog lists over 
30 muffler sales and merchandising 
aids. Coverage includes muffler 
tools, display signs, posters, enve- 
lope stuffers, counter display racks. 
Merit Muffler Div., 619 Smith St., 
Toledo 1, Ohio. 

THERMOSTAT BROCHURE- 
An illustrated two-color booklet ti- 
tled, "Let's Talk Thermostats," 
which explains prof)er use of ther- 



mostats for winter and summer op 
eration, as well as types for use 
with difiEerent antifreezes. Problems 
resulting from overcooling are 
also explained. Standard-Thomson 
Corp., Automotive Div., 152 Grove 
St., Waltham, Mass. 

TIRE VALVE BOOKLET-This 
16-page booklet tells how to in- 
crease sales of tires, tire valve cores, 
caps and pressure gauges, as well 
as how to repair tires and get in- 
creased tire life. Illustrated with 
photographs, charts and graphs. 
Dill Manufacturing Co., 700 E. 
82d St., Cleveland 3, Ohio. 

BRAKE SHOE CATALOG-A 24- 
page catalog of bonded brake 
shoes covering alphabetical and 
numerical listings of shoes for 32 
passenger car and light truck mod- 
els. Also includes detailed descrip- 
tions of available brake shoe mer- 
chandising aids. Grizzly Brake Div., 
168 N, Michigan Ave., Chicago 1, 
111. 

TOOL CATALOG-This 132-page 
illustrated catalog, No. 700, de- 
scribes socket wrenches, wrench 
sets, tool holders, tool bits, pif)e 
tools and machine shop specialties. 
Coverage includes over 300 new 
items not previously listed. Free. 
Armstrong Bros. Tool Co., 5200 W. 
Armstrong Ave., Chicago 46, 111. 

BRAKE SHOE CATALOG-This 
new lined brake shoe catalog, BU- 
579C, lists lined shoe applications 
for all popular makes and models 
of passenger cars. Included are 
data of set numbers and illustra- 
tions for identifying brake shoes. 
Also available is catalog BU-525, a 
lined brake shoe application chart 
listing models through 1961. Parts 
and Accessories Div. of Wagner 
Electric Corp., 6400 Plymouth 
Ave., St. Louis 33, Mo. 

e • 

RADIATOR CHART-This 4- 
page supplement to the firm's Radi- 
ator Water-Flow Chart lists gravity 
water flow in gallons- p)er-minute 
for 1961 models of all makes of 
cars, trucks, industrial units and 
farm implements. Free. Inland 
Manufacturing Co., 1108 Jackson 
St., Omaha 2, Neb. 



SMALL ENGINE PARTS CAT- 
ALOG— This condensed 1961 cata- 
log is a listing of fast-moving parts 
for Briggs and Stratton, Clinton 
and Lauson-Power Products en- 
gines. Includes electrical and car- 
buretor items pictured in silhou- 
ette form for easy identification, 
coverage on two- and four-cycle en- 
gines, and price lists. Automotive 
Electric Assn., 16223 Meyers Rd., 
Detroit 35, Mich. 

COOLING SYSTEM FOLDER- 
This 4-page folder describes step 
by-step methods of fast flushing and 
back flushing cooling systems. Also 
included is a description of flushing 
gun equipment. Free. E. I. du Pont 
de Nemours and Co., Automotive 
Specialties Dept. WT-900, Wilm- 
ington 98, Del. 

BATTERY SPECS AND DATA 
BOOK-The 1961 Battery Replace- 
ment Data Book details original 
equipment battery requirements 
for passenger cars, trucks, buses, 
tractors, industrial and road equip- 
ment. The 1961 edition of Bat- 
tery Specifications is a reference 
list of battery specs, especially 
suited to meet the needs of pur- 
chasing agents in establishing bat- 
tery standards for purchasing. The 
Assn. of American Battery Manu- 
facturers, Inc., 19 N. Harrison St., 
East Orange, N.J. 

TUNE UP TESTER BULLETIN 
—This bulletin. No. 471, describes 
a complete range of tune-up test 
equipment and outlines available 
combinations of test equipment 
ranging from two unit testers to 
nine unit oscilloscope testers. Free. 
Sun Electric Corp., 6341 Avondale 
Ave., Chicago 31, 111. 

SALES AID FOLDER-This 1961 
sales aid folder lists and illustrates 
over 40 sales boosters available to 
dealers and wholesalers. AP Parts 
Corp., Toledo 1, Ohio. 

COMPRESSOR CATALOG-This 

16-page catalog, No. 20, covers 
firm's line of air compressors for 
automotive, industrial and contrac- 
tor uses. Free. Lincoln Engineering 
Co., 4010 Goodfellow Blvd., St. 
Louis 20, Mo. 



8 



MOTOR, July 1961 




^M always use Monmouth in my racing cars 



. . . because my engines turn over at some pretty high rpm's and need a 
bearing that can take punishment. With Monmouth I race all season 
without bearing problems/' 

Mr. Carpenter has been racing modified stock cars for over ten years. 
In his customers* cars, as well as his own, he installs Monmouth Bearings 
exclusively — because he knows he can always depend on Monmouth's 
high quality. 

If you want performance that pays off, use Monmouth Bearings 
in all your engine rebuilds. For instant service, call on your 
NAPA jobber. He can give you complete Monmouth service 
on all your engine bearing requirements. 

MON MOUTH Engine Bearings 

CLEVITE SERVICE: Cleveland Graphite Bronze • O/Wdon of ClWWf* Corporofion • Cleveland 3. Ohio 
MOTOR, July 1961 



says J. T. Carpenter 
Carpenter's Auto Service 
Waco, Texas 





X^^ 



Portable Station Rises in 48 Hours 



A portable gasoline service sta* 
tion, once transported to its site by 
truck, can be erected and in opera- 
tion in 48 hours. This is reported 
,by Continental Copper and Steel 
Industries, Inc., which owns all 
rights to the "pre-packaged" service 
stations called "Petro-Portables." 

The stations, it is said, can easily 
be relocated if traffic patterns or 
land values change. In addition to 
the structure and office-salesroom. 






Graco 

ENGINEERS AND MANUFACTURERS 



if you use a low-cost 

Graco 

HYDRA-CLEAN 

Keep your fleet clean, make it easier to 
maintain with Graco Hydra-Clean. Air- 
powered for easy installation, safe use, 
the Hydra-Clean washes automobiles and 
trucks cleaner, faster and easier. 

Cleans engines quickly, too . . . saves 
time on motor tune-ups and maintenance. 

And when the day is done, you can use 
the Hydra-Clean to wash down lifts and 
work areas without any danger from vol- 
atile solvents. 

So see your Graco Dealer today! Let 
him give you all the details on Graco 
Hydra-Clean. 



GRAY COMPANY, INC. 

767 Graco Square 
Minneapolis 13« Minnesota 






SEE PHONE BOOK YELLOW PAGES '^lUBRICATlNO EQUIPMENT" 
OR PHONE YOUR NEAREST FACTORY BRANCH 

NEW YORK DETROIT ATLANTA CHICAGO 

RAventwood 1-8585 TRinity 3-6900 TRtnily 6-6374 MAdUon 6-7048 

PHILADELPHIA HOUSTON SAN FRANCISCO 

BAIdwin 6-3031 WAInvt 6-1781 MArk«t 1.5941 



..A 



Within 48 hours after truck ar- 
rival, this eight-pump station was 
in operation. It measures 74 ft 
from end to end, is 36 ft. wide 



the prefabricated stations include 
wiring, lighting fixtures, healing 
equipment, compressed-air and lu- 
bricating lines (concealed in the 
walls) , toilet facilities, overhead 
doors, and so forth. Pumps and 
tanks are not included in the 
"package." 

The stations can usually be 
shipped by truck in tw^o sections. 



Chrysler's Jacobson Retires 

Charles L. Jacobson. vice presi 
dent— dealer relations for Chrysler 
Corp. the last five years, retired 
recently. A veteran of 40 years in 
the automotive industry, Jacobson 
was elected a vice president of the 
corporation in June of 1954 and 
to the Chrysler Corp. board of di- 
rectors in April, 1956. He had also 
served as president of the MoPar 
Div. 



How Would YOU Fix It? 

Answer to problem on page 84 

^ It was an odd bit of information 
the repairman had tucked away in 
his mind that helped him to put 
his finger right on the cause of 
trouble. 

The car had originally been 
equipp>ed with resistance-tyj>e spark 
plug cables. These had been re- 
placed with standard cables, which 
do not have built-in resistance. This 
led to interference being intro- 
duced into the electronic headlight 
control. Installing the proper type 
wires licked the trouble. 



130 



MOTOR, July 1961 




5/8" or 3/4" drive 



'Xust-PrtoT Socktt RttaiiMr. SockAts cant 
fall off accidentally, but strong, spring-held 
retainer can be easily replaced. Another l-R 
exdushre. 

Life Guard Cemfflutator. Exclushre l-R con- 
struction prevents motor damage, permits 
easy dressing, provides long brush life. 

Sealed Nose Bumper. Exclusive l-R rubber 
guard seals out dirt in addition to protect- 
ing impact mechanism. 



A DJrt-Sealed Trigger. Plunger-operated switch 
is sealed tight from dust and dirt Another 
l-R exclusive. 


# Job-Tailoied Motor. Not "adapted" but built 
specifically for rugged Impactool duty. 


<Ai 


^J7m 


^MlU 


^^b^ 


204A-ie 


^& 


MOTOR, July 1961 





,,,at no extra cost I 

Only Ingersoll-Rand gives you your choice of drive 
sizes at no extra cost^all you do is specify the 
size you prefer. 

And — whichever drive size you select, remember — 
you not only have the most powerful, but also the 
smallest, lightest and fastest tool in its class on 
the market. 

Regardless of the drive size or the tool size you select, 
be sure that the make you Ijuy is Ingersoll-Rand^ 
the Impactools with the red^ ball extras I 

best design— biggest line 

look for the red ^ ball extras 

Ingensoll-Rand 

^ 11 Broadway, New York 4, N. Y. 



VW 



Cures for Push-Button 
Drive Troubles 

continued from page 43 

has been installed, a jumper lead 
test lamp is connected between the 
switch and the battery. When the 
lamp glows, the switch should be 
turned an additional one-third to 
one-half turn. The switch should 
not be tightened over 75 Ib.-ft.; 
otherwise the switch mounting may 
become distorted and interfere with 
r'dble and push-button operation. 

Adjust Parking Cable 

The parking-lock cable adjust- 
ment on the Valiant and Dodge 
Lancer TorqueFlite is made with 
the dash control "park** lever in the 
off position and the clamp screw 
securing the park cable at the rear 
of the transmission loosened to al- 
low in-and-out movement. 

A complaint that the transmis- 
sion locks in "park" on a 1960 
Valiant can be traced to an incor- 
rect cable adjustment or to the 
cable not engaging its adapter in- 
side the cover. This can be checked 



by moving the cable in and out. If 
the cable end is not engaged, the 
condition can be corrected by filing 
off Vie ^^' from the cable end. With 
the cable engaged in the adapter, 
adjustment is obtained by carefully 
pulling the cable housing outward 
to the limit of its travel and then 
tightening the clamp screw to 2 to 
4 Ib-ft. 

On Rambler models with Flash- 
O-Matic transmission, the selector 
cable is adjusted by disconnecting 
the cable from the transmission 
lever, then pushing the "low" but- 
ton fully in and holding the selec- 
tor lever all the way to the rear in 
its "low" position. The threaded 
clevis on the cable end can then be 
adjusted to align the clevis holes 
with the selector lever hole. 

A similar clevis adjustment is 
used on the Rambler "park** cable. 
With the cable disconnected at the 
transmission, and the "park" con- 
trol pulled all the way out, the 
clevis can then be adjusted to align 
with the lever as it rests against the 
parking pawl. 

On the 1957-58 Mercury push- 
button transmissions, the "park** 



release cable must be disconnected 
from its lever and adjusting bracket 
while the selector cable is adjusted. 
The selector cable is adjusted fol- 
lowing removal of the splash shield, 
the case pipe plug under the cable, 
and loosening of the bracket. 

Locates Cable 

A threaded plug and gauge pin is 
screwed into the pipe-plug hole for 
locating the cable in the Merc- 
O-Matic "drive** range or Multi- 
Drive "cruising-range" jx)sitions. 
With the drive or cruising-range 
button held in, the cable and hous- 
ing are pulled upward until the 
gauge pin seats in its cable-con- 
nector slot. The bracket is tightened 
and the pin held out of engagement 
with the slot as the "neutral-start" 
button is pushed in. The pin is 
then released to check its engage- 
ment with the slot as "drive** or 
"cruising** range is engaged. The 
pin is again pulled out as the "low" 
or "hill control** button is depressed 
and released in "drive** or "cruis- 
ing** range to repeat the check. 
Readjust the bracket if the pin 
fails to seat in the slot each time 



NEW! 



completely modern... 

accurate! 
NIEHOFF ignition 

testing equipment 



styling of ilwiu dumbto outer atbiiwU to their builuin mcctmcf. 
lliia fi«w NiKHOPF if&iyoD tmfUng e«r^pcriMit wm« developed 
t9 mmkm ycu mud your itatloii m tuno-up ImicW, YcmjII liko 
tb«ir compact n Mi, aftiy^to-rMd dtftk, ■tropk oontroli, €oiiv€i»- 
iint tuimUBs, loof tn>«ibl#-5«» porfennaiio*. 

Yi>ar Bvr Oww with Ntmorrt 

Bern ttm complata btm of Ntsifoi^ Iftutioo Piwts and Tmtm^ 
Bquipmetit ai your Hrmorr Jobbor — or wnte diKcl today* 

NIEHOFF 

AtrrOIMOTtVC ^ftOOUOTS 

C, L mCHOrf i CO. • fSPSW.tamnctAvt. • Oiidio 3(», tlllndit 



.^■r^^ 



NEW T-45 IGMITION 
EFFICllNCIf TESm 



f NEW T 44 COWBIWAT 
I DWELL METER- 
TACHOMETER 



NEW T-40 VOLTAG 
RtGULATOR TESU 



<^ 



MOTOR. July 



it is placed in "drive" or 

the Mercury "park" cable 
!n reconnected to the park 
in and its adjusting bracket 
the "park" cable is adjusted, 
he "park" lever pushed in, 
late is installed over the park 
lever and the large torsion- 
•in protruding through the 
the case. Cable slack is re- 
by sliding the housing to- 
he front of the car, then 
ing it with the clamp screw. 
?ck the adjustment, release 
press the "park" bar several 
The gauge should fit over 
IS each time "park" is en- 

i the exception of Valiant 
mcer, the push-button con- 
lit is removed on Chrysler 
Rambler and Mercury cars 
oving the face plate on the 
unit, sliding the buttons off 
liafts and removing the at- 
, nuts from the face of the 
or, on Rambler installa- 
Phillips-head screws. The 
m then be lifted out from 
r of the instrument panel. 



On Imperials, the speedometer must 
be removed to gain accessibility to 
the control unit. 

On Mercury and 1959 Rambler, 
pulling the "park" and selector 
cables from the engine side of the 
firewall will guide the unit out of 
its mounting without kinking ca- 
bles. The cables can then be dis- 
connected from the unit. 

Lancer and Valiant control units 
are attached to the instrument pan- 
el by a bracket on the rear of the 
panel. Removal of two screws and 
one nut from the rear side of the 
panel is required to take out the 
unit and its attached bracket. 

THE END. NOW TURN BACK TO PAGE 44 



Washington Dealers Elect 

Clayton Kauffman, Spokane, was 
elected president of the Washing- 
ton State Auto Dealers Assn. at the 
recent annual convention. Warren 
E. Simmons, Olympia, was named 
first vice president, Harold Pingrey, 
Selah, second vice president, Arvard 
Andresen, Seattle, third vice presi- 
dent, and V. I. Whitney, Monte- 
sano, secretary-treasurer. 



American Motors Adds 
Training Schools 

Success with its program of bring- 
ing "schools" to Rambler dealer- 
ship mechanics has spurred Ameri- 
can Motors to add two new mobile 
units. The schools are 35 ft. semi- 
trailers completely eqijipped as 
service classrooms. 

New units have classroom facili- 
ties for 22 men and work benches 
for 16, compared with facilities for 
only 12 men in the earlier versions. 

Ford to Use Autolite 
Plugs in New Models 

Autolite spark plugs will be in- 
stalled as original equipment in all 
Ford Motor Co. cars beginning 
with the 1962 model year. The 
plugs are being made in the Fos- 
toria, Ohio, plant which Ford pur- 
chased along with certain other 
assets including rights to the name 
"Autolite" from the Electric Auto- 
lite Co. in April. 

Autolite spark plugs will be sold 
in the replacement market by the 
company's Motorcraft Div. 




NEW! 



sales merchandising 

cabinets! new 

IgnitiQiL-assQitEnents! 



inn rao nc nu ri£ 

nrv made tip cif ( 
tuuj !^ri iUiuis %tdt*'Unl i^ j;ivc >ua quick mlum «iii youiF" 
L 



:v«ry «flN>ritnecit hm tt^ fill pmck thai morm ihati cov»fs cart 
fiojib. \m xtt% dacmt^ >ifnt» clmrti. cstalogt jind 



0ICBI «i wvi^f Himnorr joUI»f or writ** dirtfct todty. 



NIEHOFF 



AUTOWIOTIVE PRODUCTS 
€. L MIEHOrr I CO. • I9?5 W UwrcKre 



>R, July 1961 



X'^^ 



{ 



I > 1 I I 1 1 I I rill n I I I I 1 li I 



I 



YOU'RE PROTECTED 

3 WAYS . 



NATIONAL 

BLOCK 




1 Perfect contact of lininf 
to shoo for 100% bond. 

2 Tested for bond and 
skockstroRctii. 

3 Precision (round for 
perfect fit into braise 



The National brake shoe exchange program 
means superior bonding techniques, spe- 
cialized skills and equipment — all result- 
ing in safer braking for your customers, 
greater sales, bigger profits for you. 

National linings are supplied grooved, plain 
and for pcmer brakes through local dis- 
tributors. Write today for full details, and 
the promotional aids designed to help you 
sail more of National's premium linings at 
a popular price. 



NATIONAL 

BRAKE BLOCK COttPORi 



1S4 



Where to Find 

Good Service Managers 



continued from page 39 

His job goes far beyond selling 
the shop's services. He must also 
sell customers on the business it- 
self, sell old customers on coming 
back, attract new trade and teach 
other members of his department 
how to sell. 

Putting the welfare of the deal- 
ership above his own department, 
he must also function on occasion 
as an arm of the new or used car 
branch of the business by selling 
service customers on the value of 
replacing their old cars as repair 
bills mount. 

Another essential in the making 
of a service chief is a general 
knowledge of the technical side of 
the automobile. He need not be an 
automotive engineer or even an all- 
round mechanic, because his role 
is that of instructor and supervisor, 
not that of hired hand. The more 
he knows about the mechanics of 
the machine the better. 

Must Judge Work 

Although he may never extend 
himself to the point of lifting a 
wrench, he cannot evaluate the 
work of those under him unless he 
understands the how and why of 
what they do. 

The last of the four talents re- 
quired to supervise a service de- 
partment is an ability to handle 
customers. 

Not only must he win a follow- 
ing for the business, but he must 
also be prepared to handle cus- 
tomer complaints, outmaneuver 
the customer who wants the work 
done for less than the going rate 
and fend off freeloaders who want 
it performed for nothing— all with- 
out risking offense to the customer. 
Another of his duties under the 
heading of customer relations is to 
find out why customers do not re- 
turn and then correct the opera- 
tion accordingly. 

The man who meets all those 
specifications, if he exists at all, is 
not available because he is already 
employed. 

Even if we admit that the dealer 
looking for a service manager will 
have to settle for something less 
than the ideal man so far out- 
lined, where does he look. 



Short of luring an experioi 
executive away from a comped 
the most satisfactory answer to 
question is the one already 
gested by Detroit. That is for 
dealer to grow, or at least train, 
own. This is not so formidab] 
task as it might seem to man i 
has not tried it before. It beco 
simpler when broken down inic 
several parts. 

Needless to say, the best soi 
of material is the dealer's own b 
ness and the logical departmec 
the back-shop. But casual or in 
criminate looking gets the de 
nowhere; he has to learn to r© 
nize a nugget-bearing vein whei 
strikes it. 

Not Best Prospect 

A time was when it was thou 
that the best mechanic in the si 
would naturally make the best f( 
man or service manager. No < 
seriously entertains that idea : 
more. The candidate must 
picked, not for what he has do 
but for what he must do. 

As already mentioned, his fu 
tion as service manager is fourfi 
—administrator, salesman, mech 
ic and customer relations man. 1 
qualities that make a man a stai 
out in any of these callings ; 
those that should be looked for 
the prospective candidate for i 
service manager's job. They v 
never be found in equal quant 
in any one man, but every suca 
ful service manager stands high 
every category. 

With a little study, it is fai 



J0NE5 
MOTOR Co. 



5MITH 
MOTORS 




"No fair, Smith!" 

MOTOR. July 191 



simple to pick the men who show 
the most promise. 

An affluent dealer in a big town 
can simply send the man he choos- 
es to a vocational guidance center 
and have him tested for needed 
qualities. Most dealers, though, 
must depend upon their own 
knowledge to find the right man. 

Take the administrator, or boss, 
facet of the problem. The mechan- 
ic most likely to succeed in this 
function is one that organizes his 
own work well, turns it out on 
time, and is always looking for 
ways to improve his output and 
performance. A man who can man- 
age himself has a big advantage 
when and if called upon to man- 
age others. 

Now take the matter of sales 
ability. It is a truism that a man in- 
clined to things mechanical usually 
has little sales skill and, what is 
more frustrating, little interest in 
sales. Happily there are exceptions 
and it is for the exception that the 
dealer looking for a future service 
manager must be on the alert. 

Not Easily Detected 

This talent is not easy to detect 
in a man who must spend his work- 
ing hours under a car or at the 
bench and the gift of gab is by no 
means a dependable aid in the 
search. The ability to speak natur- 
ally and well is a decided asset to a 
salesman but it is more important 
to watch for signs that a man is in- 
terested in beefing up the job tick- 
et. 

If he is a mechanic who fre- 
quently runs to the boss with sug- 
gestions of other work or parts that 
might be sold the owner of the car 
on which he is working, then he is 
a man interested in selling. If he 
gets his point across strongly and 
clearly, then he may indeed be a 
salesman. 

Handle Customers 

Next we come to the ability to 
handle customers. This is a quality 
that is overlooked by far too many 
dealers in appointing a service 
manager. If some of them could 
eavesdrop on the things their shop 
bosses say to customers, they would 
probably fire them on the spot. 

Here again, it is not easy to tell 
whether a man is a diplomat when 
he has little or no opportunity to 
exercise this gift. A dealer, though, 

MOTOR, July 1961 



can watch for signs that a partic- 
ular mechanic gets along well with 
his fellow workers and his boss, 
that he smiles oftener than he 
frowns and that he has something 
amounting to affection for the hu- 
man race. A man who, to the eye, 
seems to be given to drinking vine- 
gar cocktails, is no man to place in 
any spot where he has to meet the 
public. 

Last comes mechanical skill. The 
dealer can assume a mechanic is 
competent or he would not still be 
on the payroll. Is he better than 



his fellow workers? That is not too 
important, if it is simply a matter 
of correcting trouble. It is far more 
important that the service mana- 
ger be able to diagnose automobile 
faults. 

If he knows, or can discover 
quickly, what is wrong with a car 
when it is driven into the shop, he 
can impress the customer with his 
diagnostic skill and can correctly 
order the work needed to overcome 
the defect. This side of a mechan- 
ic's efforts should be readily ap- 

[CX)NTINUED ON PACE 136 



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DIVISION SCAIFE COMPANY • P(TTSaU^<yA ^'b. VK. 



X"*.^ 



Where to Find 

Good Service Managers 

continued from page 1S5 

parent to any dealer who takes the 
trouble to get acquainted with the 
men in the shop. 

The fact that a service manager 
need not necessarily be a mechan- 
ical genius permits a dealer to look 
elsewhere than his mechanical 
force for potential service mana- 
gers. 

Where a dealership employs one 



or more service writers, these men 
probably command first look, de- 
pending upon the thoroughness of 
their training in repairs. They al- 
ready have the ability to meet 
customers and to soothe ruffled 
feelings and to sell the work they 
think a car needs. If they meet all 
three tests, their skill as adminis- 
trators must still be tested. 

Many highly successful service 
bosses have come out of the parts 
department. Unless he started as a 
mechanic, a parts man is likely to 
emphasize sales if given responsi- 



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the 

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Here's why— "One-shots" are no good. There's 
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You can insure the P&D ignition parts you 
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You get plenty of P&D merchandising 
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year round service from your wholesaler 
and P&D field engineers. 

P&D and your wholesaler developed this 
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See your wholesaler or write us! 





Pad manufacturing CO., INC. 

SMftriMO • IfONriMO . fOMiriOM 

19-02 STEINWAY ST., LONO ISLAND CITY S^N.Y. 

Cipirt S*s:lir|WamffMiraitiml. 3S Si. Wilasllff.. CMcaciJ. K 



bility for the back end of a dealer- 
ship. This is not bad in itself, but 
the operation must be kept in bal- 
ance. 

A few dealers have actually tak- 
en men off their car sales staff to 
make service managers of them. 
The suitability of such a candidate 
would depend to a great extern 
on his mechanical knowledge of 
the cars he sells. If he shows ability 
to close a deal, once he has a pros- 
pect in hand, but is notably weak 
on prospecting, then a service man- 
ager's job may be a natural for 
him, so far as selling service is con- 
cerned. He must have the other 
prerequisites, of course. 

Try Trial Period 

In picking a candidate for the 
service manager's post, a dealer 
does not have to stake everything 
on one throw of the dice. Often he 
does not even have to tell the man 
he has picked that he is being fin- 
gered for higher things: he can 
simply ask him to stand in for the 
service manager whenever the lai 
ter takes a day off. If he fills die 
bill, he can be made official substi- 
tute or even assistant service man- 
ager, provided the dealership is big 
enough. 

The new man can be trained by 
the reigning service manager or by 
the dealer himself. Once the up- 
coming man is officially designated 
as a service executive, it is possible 
to send him to factory-sponsored 
seminars or put him through the 
home-training courses some facto- 
ries offer. 

Creating his own reser\e service 
manager is not the easiest task a 
denier will face but it is hard to 
think of a more important one, in 
terms of future profit for the deal- 
ership. 

THK END. NOW Tl RN BAC:K TO PAGF 40 



ISff 



What Caused This? 

Answer to problem on page 66 

An ()\ cr-advanccd spark and con 
tinual third-gear lugging of the en- 
gine going up hills proved too 
iiuich for this piston, causing a por- 
tion of the piston head to disinte- 
grate. The owner had maintained 
the spark setting in an over-ad- 
\anced position believing that an 
audible spark knock meant in- 
creased fuel economy. 

MOTOR. July 1961 



Safe Plug Service 
On Aluminum Heads 

continued from page 41 

in the port will be subject to carbon 
deposits and corrosion, making it 
difiicult or impossible to install a 
plug of the proper reach later. 

Spark plugs of the specified heat 
range are satisfactory for the stand- 
ard engine under average operating 
conditions. Oldsmobile and Buick, 
however, have recently introduced 
high-performance versions of their 
compact engines. Both use higher 
compression ratios and four-barrel 
carburetors. A plug one step colder 
than standard is recommended for 
these engines, which are regular 
equipment in the Buick Skylark 
and Oldsmobile Cutlass and op- 
tional in other Special and F-85 
models. 

Colder Plugs Needed 

Corvairs which are driven at sus- 
tained high speeds, as in turnpike 
operation, should be equipped with 
plugs two steps colder than those 
recommended for normal use. 

Oldsmobile and Buick specify 
that threads be lubricated with 
anti-seize compound or engine oil 
before installation. All Buick rec- 
ommendations also apply to the 
Tempest V-8, which uses the same 
engine. Use extreme care to prevent 
cross-threading. Tighten plugs in 
the F-85 to 15 Ib.-ft. Buick and 



ANOTOR SALES 




"You had me worried. I 
thought you were going 
to forget your dignity 
and ASK them to buy!" 

MOTOR, July 1961 



Pontiac specify 15 to 20 Ib.-ft. 
Corvair spark-plug threads should 
not be lubricated. Torque plugs 
20 to 25 Ib.-ft. After installation, be 
sure to replace all spark-plug access 
covers securely. If two or more are 
loose, enough air will escape from 
the engine's cooling system to cause 
overheating. 

Clean Port Threads 

If threads in the ports of any of 
these engines are corroded or 
slightly burred, they can be cleaned 
up with a 14 mm by 1.25 SAE spark 
plug tap. Coat the tap with grease 
to pick up metal chips. Follow the 
original threads and be especially 
careful to avoid cross-threading. 
After the port has been tapped, 
turn the engine over with the 
starter to blow out any particles be- 
fore installing the plugs. 

If threads are badly damaged, the 
port should be drilled out for the 
installation of a thread insert. Heli- 
Coil packs contain inserts, the tap 
and inserting tool needed to repair 
threads in all the new GM alumi- 
num engines and any other power- 
plant using 14 mm plugs with ly^ in. 
reach. Be sure to use only inserts 
of specified length. 

The cylinder head should first be 
removed to keep metal chips from 
getting into the cylinder. Drill out 
the old threads with a ^(j in. drill. 
Tap new threads with the tap fur- 
nished in the kit. Pull the mandrel 
back into the barrel of the inserting 
tool, then place the thread insert 
in the opening, with the tang 
toward the cylinder head. Engage 
the tang in the slot of the mandrel. 
Turn the handle of the inserting 
tool to wind the insert into the 
threaded end. The tip of the man- 
drel should project about %2 ^"• 
from the threaded end of the tool. 

Must Be Square 

Hold the tool firmly over the 
tapped hole, making sure that it is 
absolutely square. Turn the handle 
clockwise, slowly and steadily, but 
do not exert any forward pressure. 
When the insert is a quarter to one- 
half turn below the top surface of 
the hole, withdraw the mandrel far 
enough to disengage its slot from 
the tang of the insert. Rotate the 
handle a quarter turn, then strike 
the top of the mandrel sharply with 
a hammer to break off the tang. 

THE END. NOW TURN BACK TO PACE 41 



FOR HIDDEN 
BODY SQUEAKS 

III weothersfripplng • » » 
window chonnals . * * trunk 
Mfili * • t rubber bumpert 
» • • hood locings 



It takes ft lubricant of super 
stren^h . . . and extreme tern* 
perature range to effectively 
0top squeaks in these trouble 
spots. 

SILGLYDE IB the answer*, 
it has far greater film strength] 
than ordinary lubricanta. Pro- 
vides longer lasting lubrica 
tion on ru bber - to - ru bber « nd 
metal -to- metal surfaces. SIL 
CLYDE is waterproof . , 
won*t wash out, freeze, gum 
or melt. Prevents weather- 
stripping from freezing, stick* 
ing and pulling apart in cold 
weather. Performs from 20* 
below to 400* above »ero. 

Put SIL. CLYDE to work for 
you. Excellent to silence body 
squeaks in hard tops, converti- 
bles and station wagons. (Also 
ideal for brake lubrication.) 



SIL-GLYDE 

LUMICATING COMPOUND 
with SILICONE 




IH'Ot. bubble-pack ttaboi; 
4*0£. tubes; 8-oz. cana; d aod 
16- oi. aeroBols. 



*fTAHoiiio or mi 

INDUSiaY' fr«fli 
AMttlCAN GRfASI 
SI ICK COM FA NY 



so-Mi 




xv\ 




& 



Ch*ck tK« Yallow fog*! «n<l*f '*To«k-Elftctrlc" f«p 
flw loccifl«n of lh« n«aT«f I Slack & Dtcktr f acferv 
i#rvic* biranch or airlli«rli*ci itrvkfl tlslion. 

Free tool in5p€CtiDn when requested • Genuine 
BAD parts used ♦ Factory-trained technicians 
» Standard B&D Guarantee at completion of 
recomtncndcd repairs • Fasi service, reasonable 
cost, always. 

Or wTJle far adc$ra$ of ncaneiL of more ttuui 50 
brarrch^A and servke stmtiODs vai The Black & 
DtcKtH Mro.Co., De(rt,^C07 S.TowwD+.Md, 

QUALITY TOOL SiftVlCE 




FIRST PLACE 
in QUALITY 
COMPLETENESS 
GUARANTEE 



i 



U.S. Vehicle Sales 

January-April, 1961-60 

As counted by R. L. Polk and Co.^* 



Passenger 


Cars. 
















Total 


Rotail 


Por Cont of 








SaUs for 


Srand Totol of 




Position 


First 4 Months 


Retail Soles 




1961 


I960 1961 


1960 


1961 


I960 


GENERAL MOTORS 




813.688 


942.842 


49.7 


47i 


Ch^vroUf 


1 


1 


471.723 


554.608 


28.8 


27.9 


Pontiac 


3 


5 


112.976 


132.748 


6.9 


6.7 


OldsmobiU 


5 


6 


96.761 


116.234 


5.9 


5J 


Buick 


7 


8 


84.361 


87.605 


5.2 


AS 


Cadillac 


10 


10 


47.867 


51.647 


2.9 


2J> 


FORD 






492.942 


559.587 


30.0 


28.1 


Ford 


2 


2 


393.587 


476,289 


24.0 


24J) 


Com»t 


9 


13 


51.331 


20.340 


3.1 


IJ) 


Mercury 


11 


9 


36.846 


54.404 


2.3 


2.7 


Lincoln 


14 


14 


10.287 


8.554 


0.6 


0.4 


CHRYSLER 






198.376 


297.427 


12.1 


15.0 


Plymouth 


6 


3 


94.904 


149.272 


5.8 


7i 


Dodgo 


8 


7 


71.647 


115.779 


4.4 


5J 


Chryslor 


12 


12 


28.033 


26.589 


1.7 


1.4 


Imporial 


15 


15 


3.792 


5.787 


0.2 


OJ 


AMERICAN MOTORS 




106.801 


134.252 


6.5 


6i 


Rambler 


4 


4 


106.801 


134.252 


6.5 


6.8 


STUDEBAKER 


13 


II 


23.682 


38.360 


1.5 


1.9 


Miscellanoous 






3.114 


14.001 


02 


a7 


TOTAL 






1,637,703 


1,986.469 







Trucks 

Total Retail Per Cent of 

Sales for Grand Totol of 

First 4 Months Retail Soles 

1961 I960 1961 I960 

CHEVROLET 89.545 106.439 33.5 34.1 

FORD 87.462 94.003 32.7 30.1 

INT. HARVESTER 29.683 36.840 I I.I Hi 

GMC 21.047 25.081 7.9 8i) 

DODGE 1 1.932 14468 4.5 4.6 

WILLYS 8.600 9.512 3.2 3.1 

Truck 5.796 6.417 2.2 2.1 

Jeep 2.804 3.095 1.0 li) 

WHITE 3.754 4.966 1.4 1-6 

MACK 2.803 3.875 1.0 12 

STUDEBAKER 1.703 1.048 0.6 0.3 

DIAMOND T 577 927 0.2 OJ 

BROCKWAY 278 390 0.1 0.1 

Miscellaneous (Domestic 

and Foreign) 10.306 14.909 3.8 4.8 

TOTAL 267,690 312.458 

* Connecticut figures for April, 1961, not included 



4 a 



Traffic Safety Campaign Backed 

In a letter to William Randolph Hearst, Jr., chair- 
man of the President's Committee for Traffic Safetyi 
President Kennedy expressed his support of the an- 
nual "Slow Down and Live" traffic safety campaign. 

The President expressed hope that all citizens will 
support the campaign. 

MOTOR, July 1961 



nported Vehicle Sales 

10 Leading Makes 
January-April 1961-60 

As counted by R. L. Polk and Co.* 



1961 

in 56.984 

11.953 

4.172 

3.803 

3.707 
3.413 
3.173 
3.038 
2.706 
2.576 
23.252 



Benz 
ord . . 



►aUy 

(63 makts) 



I960 

Volkswagen 

Renault 

Engish Ford 

Ope 

Rot 

Simco 

Triumph 

Austin Heoley 

Vouxhuoil 

Hillmon 

All others (64 mokes) . 



51.969 
27.218 
10.905 
10.350 
8.715 
5.920 
5.352 
5.193 
2.022 
4.672 
45.334 



118.777 TOTAL 180.650 

^icut figures for April. 1961. not included 



House Subcommittee Hears 
Finance-Bill Testimony 

ral Motors* board chairman, Frederic G. Bon- 
ifying before the House Antitrust Subcommit- 
month, said that legislation to prohibit motor 
manufacturers from financing and insuring 
their products would be "contrary to the in- 
>f dealers, retail purchasers and the economy 

ly-" 

MAC official testified "the competitors of 
finance over 80 per cent of all automobile in- 
t credit purchases and over 55 per cent of 
rchases from GM dealers." He also stated GM 
are free to do their financing business with 
1 they chose and that GMAC is not subsidized 
eral Motors in any way. 
fying in favor of the proposed legislation 
S. Assistant Attorney General Lee Loevinger 
111 Rand Dixon, FTC chairman. They stated 
vestment of GMAC from General Motors 
benefit the public by creating a competitive 
in the automobile industry, 
bers of independent sales finance companies 
tified in favor of the proposed bill. 



lenry Ford New AMA President 

le annual membership meeting of the Auto- 
Manufacturers Assn. in Detroit last month, 
Ford II, chairman of the board, Ford Motor 
s elected president. He succeeds L. L. Col- 
[irysler Corp., who has held this office since 

r AMA officers elected were: John F. Gordon, 
It, General Motors Corp., vice president; J. N. 
1, president. White Motor Co., vice president; 
Schumacher, executive vice president, Inter- 
1 Harvester Co., secretary; George Romney, 
It and chairman of the board, American Mo- 
rp., treasurer. 

► R, July 1961 




the uncommon 
motor oil! 




Motorists who care for their cars . . . and serv- 
icemen who care for their customers . . . agree 
that Wolf's Head Oil is truly the finest of the 
fine. There's a reason— Wolf's Head is 100% 
Pure Pennsylvania, Tri-Ex refined three im- 
portant extra steps and scientifically fortified for 
the finest engine protection. The result is un- 
common lubrication . . . uncommonly low op- 
erating and upkeep costs . . . truly uncommon 
quality. That's why many motorists who care 
for their cars insist on Wolf's Head. Keep your 
customers coming back with Wolf's Head . . . 
the motor oil that commands uncommon cus- 
tomer loyalty the country over. 

WOLF'S HEAD OIL REFINING CO. 
OIL CITY, PA. 



\w 



New Austin Healey Sprite Bows 



Completely new in appearance, 
the latest version of Austin Healey 
Sprite also has a more powerful 
engine knd outside lid for easier 
access to trunk. Car is priced under 
$2,000 at East Coast ports of en- 
try. 



Restyled sports 
car from England 




Good Money 

REPAIRING 
RADIATORS! 



A real opportunity awaits 

someone in your area to cash 
in on the growing volume of 
radiator servicing; Why not 
YOU? Consider these facts: 




": 




lu 



i 



Tl 



• The high pressure in today's auto cooling-system 
demands more frequent radiator servicing. 

• 83% of all radiators over a year old are partly 
plugged — need cleaning. Many need repairing. 

• The number of autos, trucks and tractors in your 
area increases every year. 

PROFITS* $6,000-$8,0(K)-$10,000 additional a year reported 
rRvriia. ]jy many Inland shops and departments. 

EOUIPMEIIT* hiland, world's largest radiator equipment 
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TRAINING* ^^^ ^^ ^^^^ ^'^ admitted without cost to our 
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DAVMCMT DIAM. Equipment available on Inland's 
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I N LAN D "'"SSaKKy" 

Dept. M-7. 1108 Jackson St., Omaha 2, Nebr. 

■-A^a/7 Coupon Now! 





INLAND MF6.C0^ Dipt M-T, 1108 Jaekton 8t, Omaht 2, Nebr. 

PlMS« tmnd frM 32-pc. book doscribing oqulpmont school, 
pricoSt payniont pMn* otc- 



FIRM- 



I 
I 
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(PLEASE PRINT) 



ADDRESS 

CITY 

BY 

If tfMlv, Mto tf car ttld 

Art fM mom opt w tlin ■ radiator Oapt? 



-ZONE STATE- 



-TITI£_ 



D Y« D Na 



Variable-Speed 
Fan Service 






142 



continued from page 59 

rotate independently of the water 
pump pulley. 

If it does rotate independently, 
remove the radiator, fan clutch and 
water pump pulley. Then remove 
the chitch plunger rod from the 
water pump. The yellow, red or 
white color code on the hub of the 
pump pulley and on the clutch 
plunger should match. The color 
code indicates the length of the 
plunger and, where required lo 
effect proper fan clutch operation, 
the next longer plunger can be in- 
stalled. The yellow plunger is short- 
est and the white longest. 

If there is oil leakage from the 
fan clutch, replace the unit. When 
making a unit replacement do not 
change the plunger unless it docs 
not match the color code on the 
hub. 

On 1958-60 Mercury, use test priv 
cedure given for 1957-60 Chrysler* 
Engine speed at which crankshalt 
pulley and fan should appear to 
be stopped is 1,200 rpm on 1958, 
and 2,400 rpm on 1959 and M^ 
models. 

For 1961 Mercury, procedme is 
same as for Ford. 

GENERAL MOTORS CORP.-Ai\ 

approximate check with a timing 
light can be made with the follow- 
ing test specifications. Where en- 
gine speed is within the range of 
fan speed, as for 1958-59 Buick, the 
fan and crankshaft pulley should 
appear to be stopped somewhere 
within this range. In other cases the 
relative difference in the two speeds 
can be noted. On later GM cars^ 
with thermostatic fan-speed controU 

MOTOR, July 196J 



t a high temperature the lan will 
urn faster, in relation to the crank- 
haft pulley, than it does at a low 
emperature. 

On 1958-59 Buick, fan speed 
hould be 1,350-1,600 rpra at 1,540 
-pni engine speed. 

For 1960-61 Buick, fan speed at 
ow temperatures should not exceed 
1,550 rpm at 1,540 rpm engine 
s{>eed. At high temperatures, fan 
speed is 1,600-1,800 rpm at 1,540 

I rpm engine speed. 
When the tab on the thermostat 
coil spring is in the center slot of 
the bracket, the fan clutch is just at 
the point of shift between low and 
high fan speeds with the temper- 
ature of the outside air at 80 deg. 
To raise cut-in temperature, rotate 
coil tab clockwise to end slot. This 
increases cut-in temperature point 
15 deg. F. on 1960 models and 20 
deg. F. on 1961 models. To lower 
the temperature setting, rotate the 
coil end tab counterclockwise to 
end slot. , 

Cadillac Fan Speed 

On 1960-61 Cadillac, fan speed 
should not exceed 1,600 rpm at an 
engine speed of 1,800 rpm when 
the underhood temperature is lower 
than 115 to 125 deg. Above 130 to 
140 i\eg. fan speed should be 1,800 
1,950 rpm at an engine speed of 
1,800 rpm. 
For 1958 Chevrolet, fan speed 

: should be 1,850-1,950 rpm at an en- 

' gine speed of 1,820 rpm. 

On 1959-61 Chevrolets, fan speed 

. should not exceed 1,600 rpm at an 
engine speed of 1,820 rpm with 
underhood temperature below 140 
deg. Above 140 deg., fan speed is 
1,800-1,950 rpm at 1,820 rpm engine 
speed- 

Has Plastic Retainer 

Early type models used a plastic 
retainer for thermostatic coil. Mov- 
ing tang on coil one notch counter- 
clockwise, as viewed from front of 
car, lowers fan speed shift point by 
approximately 15 deg. 

Late type uses U-shaped metal 
retainer with three notches. Moving 
coil tang one notch counterclock- 
wise lowers cut-in temperature by 
approximately 20 deg. 

On 1961 Oldsmobile, fan speed 
is 1,500 rpm maximum at 1,760 rpm 
engine speed with underhood tem- 
perature lower than approximately 
130-140 deg. At higher tempera- 



atures, fan speed is 1,600-1,800 rpm 
at 1,760 rpm engine speed. 

For 1961 Pontiac, fan speed at 
low temperatures is 1,500 rpm maxi- 
mum at 2,130 rpm engine speed. At 
high temper^inres fan speed is 
1,500-1,750 rpm at 2,130 rpm engine 
speed. 

THE END. NOW TURN BACK TO PACE 60 



FTC Cites Publisher 

Institute of Hydraulic Jack Re- 
pair, Bloomfield, N.J., according to 



Federal Trade Commission, has 
been charged with using false earn- 
ing claims and other deception to 
promote the sale of its "Hydraulic 
Jack Repair Manual." 

Complaint alleges that persons 
following the methods contained in 
the manual will not be able to re- 
pair all kinds of jacks or engage in 
a successful hydraulic-jack repair 
business. Complaint also contends 
that the use of the word "Institute" 
falsely implies that the firm is con- 
ducting a genuine institution of 
higher learning. 



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Ask your tool supplier for a 
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If he's out of them, ask him to 
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MOTOR, July 1961 



X^'^ 





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BATTERY CHARGERS 

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harness, alternator and 
diodes. Exclusive Fox 
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operates, when properly 
connected. Even when 
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is never switched off 
nor are additional bat- 
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Philadelphia 41, Pa. 






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MITHODS AND EOUIPMINT 

FOR SILLING AND 

SIRVICING BATTERIIS 



Tune-Ups Open 
Sales Door 



continued from page 47 

less than a complete set of plugs. 

"But without our testing equip- 
ment, we just wouldn't be able to 
attract tune-up customers. Motor- 
ists apparently don't have any 
more confidence in a shop that is 
not modern and fully equipped 
than they'd have in a one-fingered 
fiddle player." 

Krejci, who previously operated 
garages and service stations in 
Cleveland before he moved to 
Phoenix, has managed to win over 
as regulars a good number of 
women drivers. The station's pof>- 
ularity with the fair sex is attrib- 
uted largely to Krejci's patience in 
explaining and showing why some 
part must be changed or replaced 

"Women," he says, "want to un- 
derstand why they need new plugs, 
new points, new condenser, and, if 
the case be, a new coil. Showing 
them on an oscilloscope makes it 
interesting, simple and convincing. 

"I have many regular female cus- 
tomers who drive clear across town 
to patronize my station because I'm 
patient with them. You can't build 
such a regular following without 
mechanical service." 

Krejci is convinced that, were it 
not for his mechanical service, his 
over-all volume would slide dras- 
tically. "I have," he says, "three 
full-time mechanics, besides mvself. 



eATTERlES 





"If YOU can't do any- 
thing with our catcher and 
pitcher, we'll trade them 
to the Triple I league" 



and two island attendants. And we 
are open from 7 a.m. to 10 p.m. My 
TBA sales are averaging $5,000 a 
month and customer labor is 
$3,200." 

Tune-ups, in Krejci's opinion, 
have just about done away with 
over-the-counter sales of spark 
plugs. In most instances, he points 
out, motorists think twice about 
installing their own plugs because 
today's V-8 engines are not cut out 
for do-it-yourselfers. 

But, Krejci adds, "Customers arc 
not too eager, either, to pay to have 
them installed. And why should 
they? Not when they can get a mi- 
nor tune-up— which includes check- 
ing the plugs, ignition, compres- 
sion and so forth— plus installation 
of new plugs, all for $6.95 or 
$8.95." 

THE END. NOW TURN BACK TO PACE 48 



J44 



lOO-YearOld Dealer 
Still Sells Cars 

Frank Held, who operates a 
Chevrolet dealership in Kenyon, 
Minn., celebrated his 100th birth 
day last month. Probably the old 
est person actively selling automo- 
biles in the country. Held is aided 
in running the dealership by his 
son, Harland, now near 70, and a 
grandson, Howard. 

Held signed with Chevrolet in 
the winter of 1912-13 and since that 
time has sold more than 2,500 
Chevrolet cars and trucks. Before 
then he had handled two other 
lines. 

When asked the secret of old 
age. Held replied, "I never go to 
bed with worries. A clear con 
science guarantees a good night's 
sleep. That enables a person to live 
a long life." 

Chrysler Booklet Aids 
Driver Training 

Chrysler Corp. dealers are dis- 
tributing a lO-page illustrated book- 
let designed as a visual aid for 
driver training in high schools. En' 
titled "Do You Have What U 
Takes to Drive Like a Pro?" the 
booklet stresses the use and im- 
portance of safety devices, the dan- 
gers of "show off" driving and the 
need lor co-operating instead oi 
competing on the open road. 

MOTOR, July l96l 



Trucks Pay Shop Extra 

continued from page 56 

lowing figures: Truck servicing 
amounts to 25 per cent of the 
shop's volume, yet accounts for 40 
per cent of the dollar gross. Any 
wonder that the partners are so en- 
thusiastic about this aspect of their 
business? 

Of course, to handle truck re- 
pairs the shop had to invest in 
equipment required for this work. 
This includes heavy-duty hydraulic 
jacks, heavy-duty floor crane, a 
wheel dolly for removing wheels, 
and so on. 

"The same mechanics who work 
on passenger cars can also handle 
truck repair work, if they are so in- 
clined," says Kerber. "Many me- 
chanics like to specialize on either 
one or the other, with some having 
no preference at all. We have 
found that the mechanic who likes 
to work on trucks can adapt him- 
self to do so in short order and 
quickly become a specialist at his 
job. Because our mechanics prefer 
truck work to passenger car work, 
we have no problems in handling 
either." 



Truck service is promoted by 
Smith and Kerber through con- 
tracts which have been found to be 
just as favorable to the trucker as 
to the repairshop. The contract 
stipulates 24-hour, seven-day-a-week 
service. Road service and tow- 
ing are included— at all hours re- 
gardless of distance. For this, the 
trucker is charged $4 an hour for 
labor plus parts, $3.50 for a road 
service call and $7.50 for towing. 

Full Work Load 

"At the moment/* Kerber ex- 
plains, "we have nine contracts and 
are not seeking any others because 
we have as much work as we can 
handle. We are servicing all the 
trucks of a local oil-delivery com- 
pany, have a contract with the lo- 
cal post office, do school bus ser- 
vicing, handle a fleet of trucks for a 
local landscaper and service all the 
vehicles for a concrete mix plant- 
in addition to operators who have 
one or two trucks each." 

The station employs 10 men, 
with three handling truck and car 
repairs and state inspections. 
About 100 truck inspections are 
made at every semi-annual inspec- 
tion period. Three men are as- 



signed to the body and paint de- 
partment, with two devoting full 
time to the service station opera- 
tion itself. 

In 1957, a body shop was built 
alongside the repairshop. The 
spray booth was made large 
enough to hold the largest truck. 

"Because we are bursting at the 
seams with work," Kerber says, "we 
try to do truck repairs in the cus- 
tomer's garage whenever possible. 
When the school buses need new 
brake linings, for example, we dis- 
patch a mechanic to the school's 
garage and the work is done there. 
This, naturally, gives us more room 
to work in our shop." 

All trucks serviced by Smith and 
Kerber are natural customers for 
TBA as well as gas and oil. Some 
pay cash on delivery, others are 
billed monthly. But no trouble is 
ever encountered in collecting for 
service or sales. 

"Once a shop becomes known 
for good truck service," Kerber 
says, "it will find more and more 
truck business coming its way. For 
this reason, we don't intend to so- 
licit more truck work until we can 
expand our shop facilities." 

THE END. NOW TURN BACK TO PAGE 57 



Engineers Nearer 
Fade-Free Brakes 



continued from page 45 

vane cooling fan is incorporated in 
each wheel assembly of Corvettes 
equipped with optional heavy-duty 
brakes. Made of sheet steel, the 
vanes are mounted between the 
drum and wheel hub. Wheel rota- 
tion causes them to force air across 
the braking surfaces of linings and 
drums into the ventilated backing 
plate. 

Improve Air Flow 

Other methods, too, can be em- 
ployed to improve the flow of air 
to the brakes. Air ducts, as used in 
some Corvettes, can pick up fresh, 
cool air at the grille and direct it 
to the brake drums. In the rear, 
ventilating slots in the leading edge 
of the rear fender could help cool 
the rear brakes, just as they now 
supply air to the engines of such 
cars as the Renault Dauphine. 

A return to the spoked wheel 
would aid brake cooling. Blade- 

MOTOR, JuV 2961 



shaped spokes, tilted toward the 
direction of wheel rotation, would 
scoop air into the wheel assembly 
as it revolved. 

Heat dissipation can also be im- 
proved by increasing the area of 
the drum exposed to the air. Stude- 
baker, Cadillac, Buick and Cor- 
vette are among the cars using 
finned drums for this purpose. 

Aluminum brake drums, with 




their ability to get rid of heat rap- 
idly, offer another possible remedy 
for the fade problem. Their prin- 
cipal disadvantage is the softness 
of the metal, necessitating the use 
of an iron liner, which naturally 
adds to the drum's cost. Buick, Pon- 
tiac and IJncoln Continental now 
offer aluminum front drums as 
standard or optional equipment. 
In addition to its improved heat 
dissipation, an aluminum drum 
has the further advantage of re- 
ducing unsprung weight. 

Heat-Resistant Linings 

While sweeping heat out of the 
brakes into the surrounding air 
gives considerable relief from fade, 
the use of heat-resistant linings is 
an additional safeguard. Two basic 
types, organic and metallic, are 
now available for service in police 
cars, taxicabs and high-perform- 
ance vehicles. 

Organic brake linings have been 
standard equipment on all Ameri- 
can passenger cars for many years. 
The primary ingredient v% -^Vi^^xss?*. 



Engineers Nearer 
Fade-Free Brakes 



continued from page 153 

Other materials, such as particles 
of rubber, brass, lead, aluminum 
or zinc, are added to control noise, 
reduce wear and give the friction 
characteristics suitable for a par- 
ticular application. Oil extracted 
from cashew nut shells is widely 
used to stablize friction over a wide 
range of temperatures. The com- 
pound is held together by a binder 



of rubber, synthetic resins, or a 
mixture of the two. 

Brake lining material can be 
mixed to give almost any desired 
characteristic, but usually at the 
expense of other qualities. Car 
makers try to provide the best pos- 
sible combination of light pedal 
pressure, long life, silent operation, 
fade resistance and stability in wet 
weather. 

All organic linings fade when 
they reach a critical temperature. 
If they didn't they would destroy 
themselves. Heavy-duty linings 




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used in police cars, stock car racen 
and other special applications can 
stand up to temperatures which 
would make regular linings useless. 
Why, then, don't car maken fur- 
nish these linings as standard 
equipment? 

To find the answer, it is neces- 
sary to examine the composition 
of the two types. Regular lining 
uses a high percentage of rubber as 
the binder. Friction between the 
lining and drum is high, resulting 
in eflFective braking with minimum 
pedal pressure. At high tempera- 
ture, however, friction decreases 
rapidly and fade occurs. Heav7- 
duty lining uses a binder composed 
predominantly or entirely of resin. 
Its initial friction is somewhat low- 
er, so greater pedal pressure is re- 
quired. Most women and many 
men would find the pressure re- 
quired to stop a car equipped with 
this lining excessive. 

Use New Materials 

Research and testing by car man- 
ufacturers and their suppliers is 
continuing to bring about substan- 
tial improvement in the fade re- 
sistance of organic linings. Im- 
proved synthetic resins are capable 
of operating at temperatures well 
above the critical points of just a 
few years ago. New rubber com- 
pounds, now in the laboratory 
stage, may make it possible to ob- 
tain the necessary combination of 
high initial friction and maximum 
fade resistance. 

Metallic lining is a recent devel- 
opment which shows great promise 
for extremely severe operations. It 
is made up of particles of iron or 
copper, graphite and various fill- 
ers. After the raw materials have 
been thoroughly mixed, they arc 
formed under heavy pressure and 
baked at high temperature. 

Test Results 

These sintered linings are vir- 
tually immune to fade. In a test 
conducted by Chevrolet, a car 
equipped with brakes of this type 
was driven down Pike's Peak. Hy- 
draulic line pressure remained vir- 
tually constant for the entire 18- 
mile trip although front brake shoe 
temperature reached a maximum 
of over 650 deg. When the test was 
repeated using a car with organic 
linings, the brakes failed complete- 
ly at lOy^ miles. Line pressure had 

MOTOR, July 1961 



/ 



soared from 200 lb. to 1,100 lb. 
and front brake shoes had reached 
a temperature of over 700 deg. 

While metallic linings do offer 
greatly increased fade resistance, 
they have the disadvantages of 
higher initial pedal pressure, re- 
duced effectiveness at low speed 
and temperature, and higher cost. 
Improvements in this type of ma- 
terial have been rapid, however, 
and it is now offered as optional 
equipment by Chevrolet. 

The problem of brake fade has 
become thorny enough to get the 
attention it deserves. Research has 
not been confined to better cooling 
and new materials but has included 
studies of new brake designs. De- 
spite the increasing |X)pularity of 
the disc brake abroad, most Ameri- 
can engineers feel that drum brakes 
are better suited for our heavier 
cars. Since disc brakes have no self- 
energizing action, an auxiliary 
booster of considerable power 
would be required to give sufficient 
pressure without undue effort on 
the part of the driver. The trend 
toward lighter and smaller cars 
could change the entire picture, 
however, so engineers are not writ- 
ing off the disc brake yet. 

High performance, roadability 
and positive, fade-free braking 
should go hand in hand. American 
designers have achieved the first, 
vastly improved the second and are 
hard at work on the third. With a 
little help from the stylist, the re- 
search chemist and the head of the 
cost department, they should suc- 
ceed. 

THE END. NOW TURN BACK TO PAGE 46 



Millinger Heads 
Missouri IGO 

George Millinger, St. Louis, has 
been named temporary president 
of the newly organized Independ- 
ent Garage Owners of Missouri. 
Clyde Wallis, Cape Girardeau, is 
the temporary vice president, while 
Charles Moore, St. Charles, is secre- 
tary-treasurer. 

Norris New Head 
Of Kansas IGO 

Melvin Norris, Salina, has been 
elected president of the Independ- 
ent Garage Owners of Kansas. 

C. A. Leiker, Hutchinson, is first 
vice president and Vernon Blex, 
Independence, second vice presi- 

MOTOR. July 1961 



dent. Roy Corfman, Salina, is the 
new secretary. Al Grieving, Wichi- 
ta, has been named treasurer. 

Art Kittell, Pittsburg, retiring 
president of IGOA, is executive 
director of the Kansas association. 

Denver IGO Elects 

Lou Weiner is the new president 
of the Independent Garage Owners 
of Metropolitan Denver. Bill Kenz 
is vice president, Jimmie Kientz 
secretary and Ross Genteler treas- 
urer. 



Head AMA Committees 

Charles F. Moore, vice president 
—public relations. Ford Motor Co., 
has been elected chairman of the 
National Automobile Show Com- 
mittee of the Automobile Manu- 
facturers Assn. 

D. P. Fisher, Chevrolet Motor 
Div., has been elected chairman of 
the Joint AMA-TTMA Technical 
Committee on Combination Vehi- 
cle Brakes, composed of representa- 
tives of the AMA and the Truck- 
Trailer Manufacturers Assn. 



TUNGSTEN contact points 
and condensers now 
come in spaikling 

i 



PI AST I C POINT SFACtR 
Keeps Points in per- 
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*ti*ie)f are inltaiiied. 



This new CHROME PLATE on TUNGSTEN Contact 
Paints and Condensers is more than skin deep! 
It reflects the finishing touch to quality ignition 
parts, which, over the years, have proved their 
superiority in engineering and performance. It 
becomes a rustproof conclusion to a job well 
done! 

There is no extra cfiarge for this sparktine 
chrome on TUNGSTEN Contact Points and Con- 
densers. You'll find this new parts protection on 
the Super Line of individually packaged compo- 
nents and in TUNGSTEN Tune Up Kits. For extra 
rustproof protection, contact points come with 
stainless steei springs, write tur t^um 

TUNGSTEN CONTACT MANUFACTURING CO . INC. 
North Berien. N J 



A 



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Rotate the head to lie flat 
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face is hardened for maxi- 



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It's easy to grind valve 
seats with the WI-TO-CO 
"Feather Touch" valve 
seat grinder and the head 
locked securely in a 
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No cap screws, nuts, or 
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use this fixture. More effi- 
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BEARFOOT AIRWAY 
CORPORATION 

AUTOMOTIVE DIVISION • WAOSWOKTH, OHIO 




Can You Name It? 




This car was named for an American who first 
achieved fame in World War I. Mounted on a 
117 in. wheelbase, it was powered by a 6 cyl., L-head 
engine. Its most unusual mechanical feature was 
twin flywheels— one at the front of the crankshaft and 
one at the rear. This arrangement was said to give 
exceptionally smooth engine operation. What was 
the make and year of this famous, though short-lived 
automobile? Turn to page 169 for the answer. 



Capital Close-Ups 



continued from page 49 

tributions are tax-free. The bill would allow the self- 
employed to set aside 10 per cent of annual income, 
up to $2,500, for a pension fund. Taxes would be de- 
ferred until pension payments are received, by which 
time most incomes are reduced and taxes therefore 
lower. 

Despite House passage by an overwhelming vote. 
Senate prospects are none too bright. Twice before 
the lower chamber has approved similar legislation 
only to have the Senate kill the bill. Several well- 
placed liberals are out to do just that again. But 
there are 7,000,000 people who would benefit and 
that's a goodly throng for the politicians to irritate. 
In the group are most lawyers, doctors, farmers, car 
dealers, and a host of others. 

Awards Truck Contracts 

Snatching the brass ring on the military merry-go- 
round were White Motor Co., Studebaker-Packard 
Corp., and Continental Motors Corp., all recipients 
of fat Army truck contracts totaling $54,500,000. 
White will supply 3,976 two-and-a-half ton trucks, 
for $22,500,000. Studebaker will make almost the 
same number for $21,400,000, but these two-and-a- 
half ton trucks will pioneer the Army's new multi- 
fuel engine, which will run on kerosene, gasoline, 
Diesel fuel, JP-4 jet fuel, or a combination of these. 
Continental will get $10,700,000 for 3,995 6 cyl. 
multi-fuel engines. 

Congress Rents Cars 

Maintenance costs on Cadillac limousines provided 
by Congress for its leaders got too high even for a 
spending Congress. The House Speaker, majority and 
minority leaders are now chauffered about in rented 
cars. The cost to the taxpayers is $500 a year, includ- 
ing insurance. Before the rental deal was made, re- 
pair bills for a single limousine ran well over $1,000 
in one year. [continued on page 159 



SB 



MOTOR, July 1961 



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>TOR, July 1961 







MOUNTAINS ARE MURDER ON "MOLEHILL" BEARIN6S 



Mountain driving quickly points up the difference in 
engine bearings. Inferior quality ""Molehill" bearings 
can't take it — Michigan bearings can. That's because 
^^Tumpike Toughness*^ is engineered into Michigan Bear- 
ings to give them the ability to stand up under the 
most gruelling, long, high-speed hauls. 

All materials for Michigan Bearings are specially chosen 
and carefully protecto-treated for maximum fatigue 
strength, high thermal conductivity, corrosion and oxi- 
dation resistance, superior embeddability and surface 



action. To assure perfect fit at every point, they are ma- 
chined to tolerances as close as .000125 plus or minus. 
Michigan Engine Bearings for replacement are made by 
Detroit Aluminum and Brass Corporation — for over 36 
years a principal supplier of original equipment bear- 
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buses and farm equipment. 

Insist on ^^Tumpike Tough** Michigan Engine Bearings 
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made 



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MOTOR, July 1961 



i Close-Ups 



d from page 156 

Shorts 

d H. Maremont, President of Maremont Au- 
e Products, Inc., Chicago, has been appointed 
jtary of Commerce Luther H. Hodges to the 
ber National Public Advisory Committee on 
Kievelopment . . . James G. Ellis, Automobile 
cturers Assn/s Washington public relations 
is the new prexy of Washington Trade Assn. 
ves . . . Rep. John Lesinksi (D., Mich.) has 
ced a bill to issue a postage stamp in honor 
y Ford . . . The Army has awarded a contract 
r $9,000,000 to Le Tourneaii-Westinghouse, 
111., for 230 all-aluminum amphibians to be 
LARC's." Translation: Lighter, Amphibious, 
ly. Cargo. 

THE END. NOW TURN BACK TO PAGE 50 



State Vehicle Tax Receipts 
Set Record Last Year 

60, according to the Bureau of Public Roads, 
?pt. of Commerce, state highway-user taxes 
:l in the country totaled $5,300,000,000, again 
a new record. The total represents a gain of 
cent over the preceding year. The gain, how- 
is only about half of the 8.3 per cent increase 
receipts over those of 1958. 
mts received last year break down as follows: 
00,000 for motor-fuel taxes. $1,513,000,000 
icle registration fees, and $411,000,000 for 
o tor- vehicle and carrier fees, 
eport shows that 64,800,000,000 gal. of motor 
•e consumed during 1960. Of this total, 6,200,- 
gal. were tax exempt. States leading in gal- 
axed were California with 5,700,000.000 gal., 
mh 3,700,000,000 gal. and New York, 3,600,- 
gal. 

(7,360,767 Have Driver Licenses 

ding to an estimate prepared by the Bureau 
ic Roads, 87,360,767 motor-vehicle operator 
were in force in the U.S. during 1960. This 
per cent higher than the 84,500,000 total in 
the preceding year. In effect, there were 1.20 
operators per registered motor vehicle last 
[lis ratio reflects the long-term trend toward 
rator per vehicle. 

irnia led all states in 1960 in numbers of 
motor-vehicle operators, with 8,700,000, fol- 
y New York with 7,100,000 and Pennsylvania 
100,000. 

New Mexico Dealers Elect 

i annual convention held in Santa Fe last 
the New Mexico Automobile Dealers Assn. 
Wayne Lovelady, Albuquerque, president, 
ancock, Santa Fe, was named vice president 
i L. Jones, Albuquerque, secretary-treasurer. 

R, July I%1 



OPPORTUNITY UNLIMITED 



"We took the road 
to success with a 
Harley- Davidson 
dealership.,, 
so can you!" 




1000% increase . . . and still growing! 

In the words of Mr. and Mrs. Roger Soderstrom of Bloom- 
ington, 111., a Harley-Davidson dealership presents a 
great opportunity for **getting ahead.'* And the Soderstroms 
ought to know: they Ve been selling fine Harley-Davidson 
motorcycles and motorscooters since 1947 . . . and the happy 
couple has increased the size and sales of their dealership 
10 times since then. 

"It s been hard work building our Harley-Davidson busi- 
ness, but weVe enjoyed it/' Soderstrom points out **We love 
to meet people excited by cycling. As a Harley-Davidson 
dealer you combine a profitable business with a thrilling 
sport. This makes for good living!*' 

WHY DONT YOU JOIN THE HARLEY-DAVIDSON FAMILY 
AS A NEWLY AUTHORIZED DEALER! Population is booming 
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sporting, commercial and police motorcycles. 

Your ori^al dealership investment will be low. Com- 

Elete financmg services are available. Harley-Davidson will 
ack you up with a hard-hitting program of national adver- 
tising and sales promotion. Send in the coupon today. 




Good looking — good location — good business! Sodie's 

Cycle Center — a familiar landmark on heavily traveled 

Route 66 and 150 ^ has grown from a 30x50 floor space 

to a spacious 300x500 interior total space 

— .wkp^ w^ in the past 14 years. 




DMl«r Relations Mgr., Def»t M-? 
Harl«y-Davidson Motor Co. 
Milwaukeo 1, Wsiconsin 



Pleas« send me 
your brochure 
on the dealer- 
ship program. 



Name 

Occupation.. 



Street.. 
City 



Age 



Zone State.. 



V:*^ 



i 



Is It Legal? 



continued from page 88 

age; we'll have to run downtown 
to get groceries and things. Could 
you let me have something to drive? 
I'll pay for it." 

"We can't charge you; we don't 
hire out cars," Gus said. "But I 
guess we can lend you something." 

After looking over the cars on 
hand, Gus told Morley he could 
use a five-year old Jupiter and with 
cordial thanks, Morley drove home. 

Later in the day, Morley parked 
the Jupiter downtown in front of 
the food market and slid across the 
curb side to get out. In the process 
his knee struck a piece of sharp 
metal protruding from under the 
dashboard. Morley's trousers were 
slashed and he suffered a bad cut in 
the knee. 

He demanded damages from 
Gus. 

"The Jupiter should have been 
inspected before I got it to make 
sure it was safe," Morley contended. 

Case Dismissed 

But Judge Clear decided that 
Gus did not have to pay and dis- 
missed Morley's case. 

The judge explained, "The ques- 
tion to be decided is whether Ham- 
mer, the owner of the automobile, 
had a duty to inspect it and to 
determine whether it was fit for 
use. Now, if the loan of the Jupiter 
to Smith was a mere favor. Hammer 
had no such duty, but merely the 
obligation to warn Smith of any 
dangerous defects which Hammer 
knew about. (Incidentally, in this 
case, it is conceded that Hammer 
did not know about the condition 
of the dashboard.) On the other 
hand, if the automobile was handed 
over to Smith for the mutual bene- 
fit of both of them, then Hammer 
was obligated to inspect it, learn 
what its condition was and either 
repair it or at least warn Smith 
about it. 

"Smith contends that the loan 
was for the mutual benefit of both 
parties, the benefit to Hammer be- 
ing the good will which he created 
with his customers by loaning them 
a car while the customer's car was 
being repaired. 

"I cannot agree. While the loan 
of the Jupiter may have created 

160 



good will and might raise the pros- 
pects of more repair business from 
Smith in the future, it seems to me 
that there must be a more definite 
benefit to Hammer than mere hope 
in order to put upon him the 
burden of inspection and care 
necessary to make him liable." 

Bmsed on cmse reported In 340 Pac. 2d mt page 
181 (Ore.) 



Dealer Builds Ad Around 
Black Cat Legend 



Marks 75th Year 

Celebrating its diamond anni- 
versary this year is Champion 
DeArment Tool Co. Founded in 
1886 by George B. DeArment, the 
firm was for many years a leading 
producer of hand tools for black- 
smiths. 

Although pliers represent the 
largest portion of current sales, a 
few horseshoeing tools remain from 
the original lines, as well as various 
kinds of hammers, nippers, pincers 
and wrecking bars. 

George S. DeArment and Wil- 
liam A. DeArment, grandsons of the 
founder, are president and vice 
president-sales manager, respec- 
tively. 

Wagstaff Retires 

James B. WagstafF, a vice presi- 
dent of Chrysler Corp., retired at 
the end of last month. He reached 
retirement age of 65 on June 4. 

He joined Chrysler Corp. in 1928 
as assistant sales promotion man- 
ager for Chrysler Div. and in the 
following year was named first di- 
rector of advertising and sales pro- 
motion for Plymouth. 

In 1936 Wagstaff joined De Soto 
Div. as general sales manager and 
in 1945 was appointed vice presi- 
dent of that division. He became 
general manager of De Soto in 1958. 

New England Dealer 
Marks 50th Year 

Gilbert Brewer, Canaan, Conn., 
recently observed his 50th anni- 
versary in the automobile business. 
Back in 1911 he and his brother 
Frederick opened a repairshop with 
joint capital of $368.90. 

Today Brewer Brothers has 
Plymouth-Valiant dealerships in 
Connecticut, Massachusetts and 
Vermont. The firm has more than 
100 employes, 50 per cent of whom 
have been with the company 20 
years or more. 




< N ^ ii . . << i i iiii - <>»r<^»i«»-<ilp»>^:|i>»^ il- i >'» l r j| ''<ri'> i - | T iiM I Mi, 

yi«f\A'm f».hA • « M«MX t' •f^ M*"' 4jM» V,^ "An^ mid tm mm b»<»* 



* ^* « ti»cl> {^ futt ^<^m «^«; * 



MAMftTOlift KSI KNOWN llOiNP 11 MMD OM rAO 



w»"t*. i^irowv *>^» 



K« ixA«me 

^«.v* %<•«. *y. rtrt /»d iM flCM «^»*« •»** *i 



1^ 



IjQiid^SSSiQBBf 



«UIN AT CAtNAtlNI Hi tW fw«ft «« f fc« d#y 



Eye-catching ad used by City 
Chevrolet Oldsmobile, Hamil- 
ton, Ontario, Canada, to pro- 
mote its used car reputation 

An ofF-beat newspaper ad built 
around the black cat legend caught 
the eye of readers and, more im- 
portant, promoted used car sales 
for City Chevrolet Oldsmobile Ltd., 
Hamilton, Ontario, Canada. 

Under the headline "Supersti- 
tions, The Black Cat!" appeared an 
eye-catching drawing of a black 
feline. The advertising copy read, 
in part, "Sup)erstitions about the 
black cat vary. In the north of 
England it was considered lucky 
to own a black cat, but unlucky to 
meet a strange one. In the south of 
England, however, it is regarded as 
an excellent omen should a black 
cat cross the path of a bride and 
bridegroom leaving the church . . ." 

When the legend copy ended, 
selling copy began. "Hamilton's 
best known legend is based on 
fact," the ad continued. "Many, 
many people know that a good used 
car from City Chevrolet Oldsmobile 
brings years of safe, trouble-free 
driving." 

The ad closed with descriptions 
and prices for two used cars. 

MOTOR. July I96l 



i 



More and more dealers are earning 
more and more dollars with BRIGGS 

Complete selection for ride protection 



\ SHOCK ABSORBERS 

the complete line-up 
"mal driving 

ARD 
r Duty 

lAL ADJUSTABLE 
Duty 

TABLE BRIGADIER 
leavy Duty 




BRIGGS TlQAPrpg 

ABSOZlBXiAO 

New oil-air rear suspensions 
specially built for vehicles 
carrying heavy loads. 
The best you can sell for: 




You need never miss 
a single sale with 




luiro 



The Biiggs Shock Absorber Co. 
Cleveland, Ohio 




t, July 1%1 



V^V 



I 



AT LAST!... A SPECIAL 

PARTS 
, CLEANER* 
JUST FOR 
AUTOMATIC 
TRANSMISSION 
WORK 





GRAYMILLS 

nRANS-CLENE 

TRANS-CLENE cuts deep-down var- 
nish and carbon deposits from every 
comer of intricate valve bodies, pumps, 
and other hard-to-clean transmission 
parts. The heaviest oxidized coatings 
soak loose and easily brush or rinse 
away. Loosens gaskets for faster, sim- 
pler removal. Safe on aluminum. Avail- 
able in special 16 gal. size with dip 
basket and cover. Also in 6, 30 & 55 gal. 
drums. Send for catalog. 

TRY TRANS-CLENL YOUIL SEE THE 
DIFFERENCE IN ITS CLEANING POWER 
OVER ORDINARY SOLVENTS. YOU CAN 
GET IT FROM YOUR JOBBER. 



WHfTf f on 

fnff 

loofcur 

Provides st«p by st«p cleaning procedures that insure 
quality jobs and cuts down on costly comebacks. 



7 



Cleaning procedures for Automatic 
Transmission parts" 






GRAYMILLS 
CORPORATION 



3757 N. LINCOLN AVE. CHICAGO 13, ILL 



How to Rate No. 1 
With Car Buyers 



continued from page 51 

people who are there to sell that 
product. 

Courtesy and enthusiasm are 
contagious, but so are the negative 
emotions. Inactive salesmen or those 
engaged in unim|x>rtant activities 
destroy part of the good impression 
that should be a prime objective of 
every dealership. 

This business of continuing the 
romance after the "marriage" em- 
braces many lesser things as well. 
It embraces such seeming trivialities 
as what a dealer calls his people. 
The men who shift cars around or 
bring cars out to service customers 
aren't jockeys; they're car attend- 
ants. Service salesmen win more 
public respect if, in name and act, 
they are service counselors. Top- 
flight mechanical workers are mas- 
ter mechanics. Not only do custom- 
ers like the preferential treatment 
that these titles imply, but it boosts 
the morale of the worker as well. 

Photo Display Impressive 

The customer reception area 
should have large framed photo- 
graphs of the service manager, shop 
foreman, and each service counselor 
on the wall. The photographs 
should be about 16 by 20 in. with 
enough white mat around them to 
pennit informative lettering be- 
neath each of them. The lettering 
should include no more than the 
individual's name, title and extent 
of automotive experience. 

vSimilarly such master mechanic 
and journeyman mechanic should 
have his name, title and length of 
experience posted in professional 
form on or over his workbench. 

This next one seems almost trite, 
but don't underestimate its value. 
When a customer pays his bill for 
service or any other purchase, his 
change, if in paper money, should 
be new. Fastidious people prefer 
it and others invariably are pleased 
to receive crisp, new bills. Many of 
our customers have commented 
favorably to me about this practice, 
which has been in effect in my 
dealership for 10 years. 

Through the years we have dis- 
continued or modified some of the 
practices originally adopted. For 
instance, we discontinued placing 



those little white paf>er napkins in 
service customers* cars. We found 
by observation that they implied, in 
effect, that "we're apt to be pretty 
careless and have probably left your 
steering wheel dirty, so wipe it ol 
yourself." Now, we make it our 
business to be sure the wheel is 
clean and omit the pap>er napkia 
It is a subconscious impact and 
therefore more effective. 

No Tipping Sign 

In much the same category was a 
"No Tipping" sign we once posted 
in the area where service customen 
receive their cars. It was, to our 
surprise, a mistake. Some customers 
enjoy tipping and they resented the 
sign. After a few months' trial and 
observation, we replaced it with 
another sign, reading, "Tipping 
Isn't Necessary" and a few lines ex- 
plaining that our people are amply 
paid for serving the public and 
enjoy doing so. This one pleases 
both types of customers. 

Paper floor mats are excellent 
good-will builders if handled prop- 
erly—otherwise they become an 
annoyance. They should be placed 
on the floor of the front passenger 
compartment as soon as the car 
comes in for service and left there 
until the customer calls for it. 
Then, however, they must be re- 
moved just before the customer 
enters his car. 

If a service job amounts to $15 
or more and, if time permits, the 
car should be washed— with the 
dealer's compliments. 

If a wash job is ordered and paid 
for by a customer, tell him he is 




MOTOR ^^ 




•62 



MOTOR, July 1961 












entitled to a free wash if it raiiid 
within 24 hours. The reaction to 
this one is surprisingly good, too. 
And the cost is peanuts. 

Since ill will often results from 
failure to finish service work on 
time, failure to complete all work 
ordered or failure to correct a stated 
complaint, here is a plan that will 
reduce these failures (and customer 
complaints about them) to a mini- 
mum: (The figures are relative but 
the amounts are for the sake of 
example only.) 

For each completed repair order 
in excess of $16, the dealer puts $1 
into a kitty for a special monthly 
bonus to service counselors and 
shop foremen. 

Fines for Failure 

Then, for failure to finish service 
work on time, he deducts S2 from 
the kitty; for failure to complete 
all work when promised, he deducts 
$3 and, for failure to correct the 
customer's complaint or to do the 
work prof)erly, he deducts |5. 

After the first month or two, the 
dealer starts paying his men a nice 
little bonus but it doesn't cost him 
a dime. He saves more than the 
total bonus on comeback work 
alone. And he acquires priceless 
good will to boot. 

At the service cashier's window, 
orderliness and quiet are basic re- 
quirements. Unnecessary papers, 
equipment or other accumulations 
should not be in evidence. Noise 
should be reduced to a minimum- 
ex en to the extent of covering the 
paying ledge with rubber or cork. 

Cheerful Cashiers 

Few f)eople are happy about pay- 
ing a service bill. If the charge 
seems high or the description of 
work performed isn't clear, or what- 
ever, many of them are annoyed 
and some express their annoyance 
in no uncertain tones. Long years 
o( studying cause and effect at the 
cashier's window have taught us 
that, if extraneous noises, disorder 
and confusion are eliminated and 
i' iK)ih the cashier's cage and the 
cashier are cheerful, the nimibcr 
and degree of unpleasan tries drop 
^0 a minimum. 

When there is a legitimate com- 
plaint, how should it be handled? 
^his is controversial, I know, but 
"^e is how we have handled them 
successfully for years: 



Assume that a customer has just 
had his car wax-polished. He pays 
his bill. The car is brought to the 
exit area. He examines it and de- 
cides the workmanship is below 
standard. And he registers a com- 
plaint. 

The usual procedure is to try to 
pacify him or to justify the quality 
of the work or to agree to repolish 
the car sometime later. None of 
these removes the bad impression 
already made. 

In cases like this, we advocate 
(and practice ourselves) an imme- 



diate refund of all of the money 
paid. Then tell him that his money 
cannot be accepted unless the work 
is satisfactory. After the money has 
been refunded, he should be told 
that the car will be ref)olished satis- 
factorily at his convenience— and 
that, when he is satisfied, he may 
then pay us. 

Only once in more than 10 years 
of pursuing this practice have we 
lost the money refunded. In vir- 
tually all the other cases, we have 
gained good will. In one memorable 
[continued on pagf 161 




SPARK PLUG TERMINAL, PLUG VAPOR SEAL 

AND DISTRIBUTOR NIPPLE ALL BEND TO ANY ANGLE 

ON NEW PATENTED UNIVERSAL IGNITION SET 



No more stocking and selection 
problems with new Silver Beauty 
spark plug wire sets! All parts are 
designed to bend exactly as needed 
to fit the tightest spots. Three sets 
(for 4, 6 or 8 cylinders) cover every 



application. Terminals and protec- 
tors for spark plugs and distributor 
bend to any angle. Protectors seal 
plugs and distributor against dirt 
and vapor, prevent fouling. Triple-A 
Specialty Company^ Chicago, lU. 




EVERYTHING FOR THE BATTERY BUT THE BATTERY ITSELF 



How to Rate No. 1 
With Car Buyers 

continued from page 163 

case, a new car was sold mostly 
because the prospect on a tour of 
inspection with one of our sales- 
men, saw a refund being made. 
Later, when the customer signed 
the order, he said that our service 
attitude was so forthright that he 
wanted to do business with us. 

Most individual motorists are 
either car-happy or car-conscious. 



Most of them are economy-minded 
as well. (Even Cadillac owners 
check their gas mileage.) With 
these things in mind, we have for 
many years distributed small single- 
fold pamphlets to our customers. 
One of them, entitled "How to In- 
crease Gasoline Mileage," ii so pop- 
ular that, after seven years and well 
over 100,000 copies, there is still a 
steady demand for it. 

Others are "How to Get Maxi- 
mum Mileage from Tires," "What 
Constitutes a Good Driver," "En- 
gine Tune-up— What it is and Why 




BEST 



SHOP TOOL 

any mechanic ever had 




Two-Plunger Frame Pick-Up Lift 

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164 



it is Needed," and so forth. They 
are brief, factual and written in 
layman's language. 

We use them as envelof)e stuffen 
in outgoing mail and as introduc- 
tory offerings by our salesmen when 
making calls. They are also racked 
up in "help yourself" cabinets in 
our showrooms and service depart- 
ment. 

(If a reader would like to have 
a set of them, just drop me a line, 
care of MOTOR. It will be mailed 
promptly, without obligation.) 

With little expense, a moderate 
amount of imagination and a de- 
sire for improvement, your auto- 
mobile business can • have the 
quality and appeal of a diamond 
instead of the dubious glitter of a 
zircon. Try it— for pleasure and 
profit. 

THF END. NOW TURN BACK TO PACE 52 



"500" Mechanics Awarded 

Black and Decker Manufactur- 
ing Co., for the sixth consecutive 
year, honored mechanics whose rac- 
ing cars took top honors at the 
Memorial Day 500-mile race. 



NEW ON THE JOB 

At Car, Truck Factories 

Ralph H. Isbrandt to vice presi- 
dent—engineering and research and 
John C. Secrest to vice president 
—purchasing, American Moton 
Corp. 

Roger O. Valdiserri to manager 
of public relations, Mercedes-Benz 
Sales, Inc., Studebaker-Packard 
Corp. 

Robert A. Orr to assistant to 
the president, American Motors 
Corp. 

Elmo L. Joseph to national used 
car manager, Chrysler Corp. 

Leon Sarkasian to manager of 
dealer business management de- 
partment, General Motors Corp., 
and B. B. Billings to national busi- 
ness management manager for Olds- 
mobile Div. 

Gordon H. Barnes to sales pro- 
motion manager, Chrysler and Im- 
perial Div. 

C. M. Ritchey to director of ad- 
vertising, merchandising and pub- 
lic relations, Willys Motors, Inc. 

Bruce E. Miller to advertising 
manager and M. J. Rowlands to 
sales promotion manager, Lincoln- 
Mercury Div. 

MOTOR, July 1961 



/* Pays to Please Patrons 

continued from page 52 

a secret," said West sarcastically. 

"It was quite a deal^up to a 
point." 

"Hezekiah doesn't think so. He's 
got a great, galloping gripe and he 
can hardly wait to clobber some- 
one." 

"What kind of gripe?" demand- 
ed Cap sharply. 

"Says he got charged for under- 
coating but didn't get any." 

"I don't believe it." 

Wes shrugged. "It will certainly 
be an easy claim to disprove," he 
said, "if it isn't sound." 

"I'll check with Dan," said Cap. 
"Somebody in the shop may have 
slipped up." 

"I thought it was the sales- 
man's—" began Wes. 

"I know what you thought. It 
was Clint's job to follow through. 
After I see Dan, we'll all have a lit- 
tle talk about it." 

On the way to the shop, he 
passed Lou Butterworth, the used 
car manager. 

"Cap seems to be steamed up a 
little," said Lou to Wes. 

"Steamed up isn't the phrase," 
said Wes. "He's about to explode." 

"Over what?" 

"A goof. You'll be hearing about 
it. The lecture starts as soon as he 
chews out Dan Jenkins." 

Lou rolled his cigar between a 
thumb and forefinger and ob- 
served: 

"That's one of the things I like 
about this job. It's so educational. 
Anybody that'd miss one of Cap's 
classes is cheatin' himself." 

"Sarcasm will get you nowhere," 







"It's a '61 compact — 
with modifications" 



said Wes, "especially if Cap hears 
it. And, besides all that, you're the 
one that benefits most from the 
lectures." 

"Maybe," said Lou, ejecting a 
smoke cloud, "you could polish an- 
other apple or two and get ex- 
cused from this afternoon's ses- 
sion." 

"I'd rather come and watch you 
fidget," said Wes. 

As it turned out, Wes was only a 
middling prophet. Cap did call 
Wes, Lou, Dan and the salesmen 
into his office but the meeting did 
not turn out to be the stem lec- 
ture Wes had foreseen. Cap was 
actually a bit apologetic for call- 
ing in the men. He looked them 
over as they sat in a rough semi- 
circle before his desk and cleared 
his throat. 

"A few minutes ago," he said, "I 
finished talking with a customer 
about the sloppy delivery of his 
new car. We charged him for un- 
dercoating and didn't put it on. 
Somebody almost lost us a custom- 
er we'd spent years to land." 

The glances exchanged by the 
group were suspicious rather than 
accusing. | 

ibtop guessing," said Cap "We're 
not here to hang a dead cat on 
anybody. We finally got the cus- 
tomer's hackles smoothed down. I 
told him an emergency had come 
up, so the salesman hadn't been 
able to deliver the car personally. 
He gave Dan the keys and asked 
him to turn them over to the cus- 
tomer when he drove in. It never 
occurred to him to ask Dan to 
check the car." 

"I shoulda done it anyhow, I 
guess," said Dan. 

"That's beside the point," said 
Cap. "The thing that bothers me 
is the risk we ran of losing a cus- 
tomer. Perhaps we've done it, any- 
way. All because we didn't keep 
our word. 

"This isn't the first time it's hap- 
pened, either on the sales end or 
back in the shop. Of course, we've 
always had good excuses. We've 
been too busy or the customer mis- 
understood our promise or it was 
all a mistake. Finding excuses may 
make us happy but they never sat- 
isfy the customer." 

"People do make mistakes once 
in a while," said Wes. 

[continued on page 166 




Jool Tips 

for the Mechanic 



Corvdr EagiM Nuts 

The Snap-on« FS-lOA Flexocket* 
will fit those hard-to-get-at engine 
hold down nuts on the Corvair. Page 
24, Catalog X. 

Ford, McoB, CiMvy Rodio AntraiMt 

Use the LHS-36 hole saw for install- 
ing radio antennas on the Ford or 
Falcon; the LHS-32 hole saw for in- 
stalling antennas on the 1961 Chevy; 
the LHS-30 for antennas on the 1960 
Chevy. Page 102, Catalog X. 



NEW TOOL 




$iU0^ S-9481 

PurldiW Brake Adiu^tbig Wrench 

Tool is designed for late model 
Chrysler products where the rear 
transmission cross member has 
been relocated and partially covers 
parking brake adjustment opening. 
The specially shaped end makes 
the necessary adjustments while 
the BoxocKET® end is used to re- 
move and replace cover plate bolts. 
Tool works on both old and new 
Chrysler products having an in- 
ternal-expanding hand brake ad- 
justment. Get one now from your 
Snap-on man. 



Ford Feeler 

The 359D feeler gauge is designed 
specifically for Fords. It contains four 
spark plug gap bent wire feelers .025 
to .035; two straight wire feelers for 
voltage regulator cutout .017 to .030; 
five ignition finger blades .013 to .025; 
fourteen step ground blades .010-.012 
to .025-.027 and an electrode bender. 
Page 82, Catalog X. 

Chrysler, Dodge, 

DeSoto Distributor Wrench 

Try the Snap-on S-9476A double hex 
distributor wrench for 1954-60, 8- 
cylinder Chryslers, DeSotos and 
Dodges. Tool has longer shank to clear 
wires around distributor. It's a time- 
saver. Page 80, Catalog X. 

Snap-on tools corporation 

8047-G 28th Avenu* • K«notho, Wisconsin 



MOTOR, July 1961 



X^^ 



It Pays to Please Patrons 

continued from page 165 

"I don't know anybody that 
don't," said Lou, shifting his gaze 
from Cap so no one could immedi- 
ately spot his target. 

"Granted,*' said Cap. "We all 
goof. But that's no concern of the 
customer." 

"If we was to take care of all the 
gripes customers make," said Dan, 
"it would shoot all the profit we 
make out back. Everything's always 



our fault; the customer's always 
perfect." 

"Dan's right," said Wes. "We've 
got to draw the line somewhere. 
We make little enough on a car as 
it is. We've already got a 12-month 
warranty to fulfill. If we start giv- 
ing customers everything they 
think they ought to have, we might 
as well close up." 

Cap was silent a moment, then 
leaned back in his swivel chair. 

"Do you men have any idea of 
how much it costs to create a new 
customer?" he asked. 






YOU MAKE MONEY with 
m. INVENTORY PROBLEMS 

EYECATCHING Ifi^THERMOSTAT DISPLAY CON* 

TAINS JUST 2 DIFFERENT NUMBERS, PUT IT ON 

YOUR COUNTER. HANG IT ON THE WALL. 

AND PICK UP THERMOSTAT PROFITS 

THE EASY WAY. 

# Dc&ipncd by automolivr cn{;in»rs for 
new cars and replacement use, 

■ Self-tieanini! poppet valve for iroublc- 
ffcc loni? life. 

Positive iwii] for faster engine warm- 
up. lop heater crticicnty. 
Engineered for newest hi^h pressure 
cooling systems. 

Accuratdy cjlibraicd for in&tanl re- 
sponse at correct temperature. 
All brass and stainless steel corrosion- 
proof construction. 



your jobber salesman's 
Thermostat 

iemon St ration Kit . . . 
see actual working 
parti in operation. 



Learn More About Thermostats and Cooling Systems! 

mBm%^ ^ M "Let's Talk Thermostats' 
CD^t f brochure. Packed with 
r Atfc • valuable tips and illus 
strations for everyone who sells or 
installs thermostats. Helps boost 
thermostat sales. 

Standard-Thomson Corp. Dept HG7. 
152 Grove Street, Waltham 54, Mass. 
Yes, I'd like a copy of your free brochure 
Thermostats." 



Zone.. 



..State. 




There was a chorus of silence 
"I don't know precisely," said 
Cap, "but it could be figured out 
We could take the total cost of all 
our promotion for a year and then 
divide it by the number of new 
customers we sold. In a town like 
Morrisville, there aren't many new 
customers to get but our promo- 
tion budget is fairly generous, so 
our cost f)er new buyer is high. 

"Fve seen figures on other oper- 
ations and some of them are al- 
most startling. I realize we have to 
keep selling new people because 
old customers die or move away 
but, while they're still here and 
breathing, I insist it's cheaper to 
keep them satisfied than it is to pay 
the price of supplanting them with 
new ones. 

vJver and beyond that, we sf>end 
a good share of our advertising 
dollars on so-called prestige ads. 
It's good business because it has 
paid off in the past. We keep tell- 
ing the public that we mean what 
we say— that we stand by our word. 

**A11 we have to do to lose that 
reputation— and a customer— is to 
fail just once. When we do lose a 
customer because we failed to keep 
a promise or do an honest job, we 
know it's going to cost a good 
round penny to replace him. 

**So," said Cap sitting up straight 
in his chair, "why not save a few 
bucks by spending fewer to set the 
matter straight with a customer?" 

"You mean you hold with this 
cast-bread-on-the-waters business?" 
asked Lou, lighting the cigar which 
he had been neglecting. 

"In a way, yes," said Cap. "lis 
worked in the past. The trouble is. 
most people— and dealers, too- 
iircn't satisfied with it. When they 
cast bread on the waters, they 
want to get back strawberry short- 
cake." 

—Edward Foid 
\ext month— Cap renews the ar- 
gument on renewed parts. 

NOW Tl'RN BACK TO PACE 53 



166 



Mechanic Wins Prize 

George Bignoiti, owner and chief 
mechanic of the car which won the 
Indianapolis 500 race, was pre- 
sented by Wynn Oil Co. a diamond- 
studded lapel pin together with a 
SI. 200 cash award. 

MOTOR. July 1961 



What Detroit Is Thinking 



continued from page 41 

next model year. Now that the so-called medium 
price compacts have established themselves and with 
more brands and body styles forthcoming in this 
class, lower-priced compacts are expected to give 
ground to the newer entries, just as the late low-price 
three lost business to Falcon, Corvair and Valiant 
when those brands were introduced. 

Preview Dates ConBict 

Detroit appears bent on an every-man-for-himself 
approach in setting up '62 model announcement pro- 
grams. Car builders usually make an effort to avoid 
conflicting with each other on press and public an- 
nouncements, the premise being that the cars draw 
bigger audiences if each vehicle has a day to itself. 
Not this year. Unless some dates are changed, several 
makes will compete for attention at September pre- 
views. 

Aluminum Gains Favor 

Although aluminum has a long way to go before 
attaining the industry acceptance that makers of the 
metal foresee for it, the purchasing department of a 
Big 3 company has issued orders indicating that 
upwards of 20 per cent of its '62 model engines will 
be of aluminum construction. This would represent 
an impressive gain in use of the light metal, con- 
sidering aluminum's low standing of a few years ago. 
But 20 per cent of one company's engine output is 
still a far cry from an industrywide swing to all- 
aluminum engines. 

To Poll Owners 

General Motors has reportedly retained an outside 
firm to poll compact owners on the question of their 
interest in a vehicle smaller than current compacts. 
GM, unlike Ford, has not committed itself to produce 
a sub-compact size vehicle. 

No Price Conspiracy 

The price-rigging convictions in the electrical in- 
dustry could result in some changes in car company 
pricing practices this fall. That is not to suggest that 
car firms have conspired on prices. But an outsider, 
unfamiliar with the way the industry operates, might 
be able to make a convincing case— convincing to the 
public— to the contrary. 

Two divisions of one company, both of which sell 
products in the same price bracket, will frequently 
have identical prices down to the last penny. Two 
divisions of different parent companies have been 
known to price their wares within an even $1 of each 
other model for model. And, in a few instances, com- 
panies have changed prices immediately after a com- 
petitor has announced new prices. 

This is not conspiracy, although that face could 
be put on it if you ignore the many factors involved 
in pricing an automobile. Thus, to avoid the possi- 
bility of being tarred, car producers will consider 
some changes in pricing practice this fall. 

THE END. NOW TURN BACK TO PAGE 42 





Repeir Stripped Threads 
...even in Alumimim 

FOR IMORE 

SERVICE PROFITS! 



Make thread repairs in minutes, for only pennies per 
hole. Use HEU-COll^ Stainless Steel Wire Screw Thread 
Inserts to restore threads to original dimensions ... no 
need to change screw sizes! Permanently prevent wear, 
stripping, corrosion, galling and seizing. Provide lifetime 
protection to tapped holes in all metals . . . even in 
aluminum, magnesium and other light materials. 

HELI-COIL EZYKITS contam individual EZY-PACKS 
of inserts in selected sizes, plus installation tools. 
Popular combinations for all car and truck engines, in 
all thread series and sizes. MM sizes in all reaches for 
spark plug ports, and inserts for taper pipe threads 
also available. 

For descriptive literature, including Metric and Whit- 
worth Thread Conversion, and name of your HiU-COIL 
jobber, write . . . 2«m 



WW 



HEif-COfi COKPOKATIOM 

AM7 Shelter Rock Lane, Danbury, Conn. 



In Canada: 



ARMSTRONG BEVERLEY ENGINEERING LTD. 
6075 Jeanne Mance St., Montreal 15, Que. 



MOTOR, July 1961 



X^'V 



POWER changes toughest tires easily 

on a OisAtnan air-electric / 
Tire Changer r_L ^^ 



Air Powered double bead breoker 
ond Electric Powered mounting ond 
demounting take the work out of 
chanaing the tightest tires. BuiK-on 
wheels make it the ONLY completely 
portable power tire changer. 

Self centering 3 jaw chuck holds all drop 

»ug 
Ytyi". Change tires on compacts or Codii 



HI 



center wheels AND rims 12'' throui 



Iocs, trucks or house trailers, easily and 
safely with a BISHMAN #880^1 AIR 
ELECTRIC Tire Changer. 





) 



Powerful i^isHmem 
AIR BREAKER makes this 
LOW COST Tire 
Changer a BIG BUY 

Powerful BISHMAN air cylinder and ''rolling ac- 
tion" bead breaker shoe break the tightest beads 
horn 12" through 19%". "PosiLock" wheel hold- 
er locks with a flip of a lever. Bishman combina- 
tiQn mount-demount tool, built-on tool holder, 
anv quart "Rub-Er-Slide," applicator and "no- 
drip" con holder included. 

Sctd nnly through Aufomofiv9 Equipmmnf Distrlb- 
vfors. Ask yours for a demonstraf/on in your shop 
or wri'fe: 

ROUTE I 
OSSEO, MimiESOTA 



//AiSMT/r MFQ.CO. 



Profit Tips from.. . 




V-BELTS 
and 
HOSE 



TUBES and REPAIR MATERIAL 




OOR-TITE and 
SPONGE RUBBER 



AUTOMOTIVE 
CHEMICALS 

ADHESIVES 
and TAPES 



e HIGH PROFITS • FINBST QUALITY 
• MBRCHANDISINO AIDS e FRBIOHT ADVANTAGES 

DURKEE-ATWOOD COMPANY 

Minneapolis 13, Minnesota 




I ^l*.lt p 





Seek Better Licensing Methods 

Through a grant from the Automotive Safety 
Foundation a comprehensive study will be carried 
out under auspices of the Highway Research Board 
to find better methods of registering and titling 
motor vehicles. 

The study, which will take two years to complete, 
is designed to evaluate present registration and titling 
practices in the states and to help develop guides for 
lawmakers and administrative officials in dealing with 
current and future problems. Moreover, the study is 
aimed at fostering uniformity among state laws and 
practices and opening new areas of information for 
urban planners, enforcement agencies, highway en- 
gineers and other interested organizations. 

Louis R. Morony, director of the ASF laws divi- 
sion, will head the project committee. 

Car Tire Shipments Turn Up 

According to the Rubber Manufacturers Assn., i 
manufacturers* shipments of passenger car tires dur- j 
ing April totaled 9,099,881 units, an increase of 12.6 
per cent above the 8,081,591 units shipped during the 
preceding month. 

Truck and bus tire shipments amounted to 1,132,- 
555 units for April, as compared w4th March's 
1,084,356, an increase of 4.44 per cent. Shipments of 
automotive inner tubes for April came to 2,901,814 
units, a decline of 19.12 per cent from the preceding 
month's total of 3,587,604 tubes. 



mm 



e/Vxae^V^ 



THE 
LIFETIME 
READING 
PLAN 




CLFFTON FADIMAN 

introduces you to 96 of the world's 
greatest authors with a brillrant 
evaluation of their major works, 
THE LIFETIME READING PLAN is an 
invitation to discover the pleasure 
of reading good books* 7 C j» 

For ft pomriltte eatalcv of Avon Booka in print 
wHlei Avon Book Division. Th^ Hi»r»t Ctniitjnation, 
Dept. C. 2ft0 Wait S5th Street, New Yi>rk la, N.Y. 






MOTOR, July 



196» 



/ 



Thomas Abbott New 
NADA President 




Thomas F. Abbott, Jr. 

Thomas F. Abbott, Jr.. Pontiac- 
Ranibler dealer, Fort Worth, Tex., 
was elected president of the Na- 
tional Automobile Dealers Assn. at 
a special election held last month. 
Abbott, who was named first vice 
president at the XADA's annual 
convention in San Francisco early 
this year, succeeds the late Walter 
B. Cooper. 

John H. Lander, Dodge-Simca 
dealer of Atlanta, Ga., was named 
first vice president. 



Make Summer 
A TBA Bonanza 



continued from page 49 

Too much pressure, on the other 
hand, causes wear in the center of 
the tread and maites the tires more 
susceptible to breaks in the cords. 
Of course, if any tire is worn, the 
condition should be brought to the 
attention of the owner. He should 
be advised of possible tire blowout 
on the open road. 

A service shop's efforts to increase 
summer TBA volume need not be 
restricted to the point of purchase 
^ihat is, displays, signs and em- 
ploye sales pitches. 

Small-space newspaper ads and 
^rect mail can bring in regulars 
*nd non-regulars as well. A good 
^"^y to attract prospective TBA 
buyers is to offer a free service. 
^ile the ad might stress the shop's 
accessories, the offer could be, 
^Ve'll safety-check your car's tires 
and brakes at no charge." Or, if the 



ad is keyed to vacation-bound 
motorists, "Come in before you go 
and get free, up-to-date road maps." 

Handbills can be used to good 
advantage, too. They can be dis- 
tributed house-to-house, on the 
street and in the shop. In the last 
instance,, urge employes to give 
handbills to customers waiting for 
gas. The effort could pay off in a 
sale. 

In all advertising copy, tell the 
prospect why he should buy a par- 
ticular accessory and what it will do 
for him. **Be more comfortable 



while you drive this summer— buy a 
seat cushion! We have the style and 
color you want." 

Remember, you have a box seat 
in the year-round TBA sales game. 
But this summer don't be an on- 
looker; get into the fray. Efforts are 
paid off in dollars and cents. 

THE END. NOW TURN BACK TO PACE 49 



Can You Name It? 

Answer to problem on page 156 
The car is a 1922 Rickenbacker. 



Valves at your 
fingertips... 

LOW 




• Tremendous Initial j^ale of lhi.s Dispenser- 
Pak enables us lo reduce the pvke from 
$20.50. 

• CotitttiiiK 50 Snap- In Valves which means 
a dealer gross from $37.50 up. 

Puts valves where you want 'em, when 
you want them. Just reach a few inches 
from your tire changer and you have the 
tw^o standard sizes of sniip-in valves at 
your lingertips. An easy pull and you 
make up to 69^ net profit. 

The Dill Dispenser-Pak includes 50 
valves, 30 T-151-R for 15'" wheels and 
20 T-13'R for 13" and 14" wheels. All 
valves packed in translucent tubes (10 
to a tube) for visible inventory control. 



Order No. 5254 from 
your supplier. 

Free 5-co/or motif e and 
safety gage included. 




m 



IVIa n uf act u ring Company 

700 E. 82nd St. • Cleveland 3, Ohio 
Officii In L»i Jlngtlti, Akrao, ani Ttrttilo 




Put spring Back 
In Leaf Springs 



continued from page 53 

A complaint of a crunching 
noise on Comet or Falcon rear 
springs may be due to interference 
or chafing of the rebound clips 
against the main leaf rather than 
to worn liners and interleaf fric- 
tion. This can be corrected by driv- 
ing a thin chisel between the main 
leaf and clips to provide a clear- 
ance of approximately *^^,. in. 



A clicking or scraping rear 
spring noise on 1961 Thunderbirds 
with plastic leaf tip liners may be 
corrected by replacing the plastic 
liners at the front and rear leaf 
tips with impregnated felt liners. 

Two-piece rubber bushings are 
used at the front hanger bolt and 
rear shackle mounting and pivot 
bolts on all 1960-61 Ford Motor 
Co., Rambler American and 1959- 
60 Oldsmobile rear spring installa- 
tions. 

Chrysler Corp. springs ha\e the 
two-piece rubber bushings at the 



Announcing another fine quality 
instrument to build sales and profits,. . 




SnUlflRTUIflRnER 
VOLT- GUARD' 



A great new range of sales oppor- 
tunities are yours with the new 
Stewart-Warner Volt-Guard. One 
simple, easy-to-read dial gives a 
constant, accurate check on the 
condition of battery, generator, 
and voltage regulator. Warns of 
impending battery failure. Helps 
prevent unscheduled stops due to 
electrical system malfunction. 



Dept X-71, 1840 Diversey Pkwy. 
Chicago 14, III. 



The Volt-Guard is designed for 
use on all cars, trucks, buses, sta- 
tionary engines, and boats with 
12 volt electrical systems. 

Black dial, white numerals, 
chrome bezel. Colored calibra- 
tions for easy reading. Contact 
your wholesale supplier, today! 




STEUIRRT-milRnER 

CORPORATION 



170 



shackle bolts and one-piece rubber 
and metal bushing pressed into the 
front hanger eye of the spring. This 
type bushing, which has a rubber 
insulator sandwiched between in- 
ner and outer tubular metal shdK, 
is also used on hangers and shack- 
les of Studebaker springs, in which 
a bushing is pressed into the front 
hanger eye and the rear shackle 
eye of the spring. 

Worn or deteriorated bushings 
are usually indicated by heau 
knocks while traveling over rough 
roads or bumps. In any event if 
the condition of a bushing is ques- 
tionable, a pry bar can be used to 
exert pressure against the end o[ 
the spring to determine looseness 
of the spring on its hanger bolt or 
shackle. Bushings should not he ex 
posed to oil, grease or rubber lu- 
bricants. 

Replace Hanger Bushing 

If front hanger-bushing replace 
ment is required on a Chrysler 
Corp. spring, a combination puller 
and adapter is available for reniov 
ing the old hanger btishing ami 
pressing the new bushing in one 
operation. 

To remove a spring for replace 
ment or new bushing installalion 
on a Dodge, Plymouth, Chrysler or 
Imperial, the rear shackle should 
first be removed after the car and 
axle have been jacked and the low- 
er shock mount disconnected. The 
next step is removal of the from 
hanger nut and bolt, then the U 
bolts and plate. 

Recommended spring installa- 
tion procedure on the above Chns- 
ler vehicles calls for finger-tight in 
stallation of the hanger l>olt and 
nut, U-bolts and shackles in this 
order, followed by torquing of I' 
bolts to 60 to 80 Ib.-ft. and shackle 
nuts to 40 Ib.-ft. After the jacks 
are removed and car w- eight is on 
the wheels, the hanger bolts should 
then be torc|ued to 65 Ib.-ft. 

Install in Eye 

When replacing the rubhcr 
hanger bushings on Oldsmohile 
springs, the outer rubber bushing 
only is installed in the eye before 
positioning the spring in its front 
hanger. The method of installing 
the inner bushing is to insert the 
bushing into the eye through the 
hole on the inside of the hanger 
bracket. Soap and water can be 

MOTOR, July 1961 



used to ease installation, if re- 
quired. 

On a Falcon or Comet rear 
spring installation, after the shack- 
le nuts have been tightened to 13 
to 20 Ib.-ft. and U-bolts tightened 
to the same tension, the car axle 
should be raised on stands to place 
the spring at its curb load position 
and the hanger stud nut torqued 
to 30 to 40 Ib.-ft. 

Each front hanger bracket on 
Studebaker models has two hanger- 
bolt mounting holes. The left 
spring hanger bolt should be in- 
stalled in the lower hole of the left 
bracket, and the right spring bolt 
in the upper hole of the right 
bracket. 

Sagging springs and rear axle 
misalignment are due to loose 
spring U-bolts or a broken center 
pin. These two conditions warrant 
checking. Since most current leaf 
springs are designed with a flat or 
slightly reversed arch, the presence 
of this negative arch cannot in it- 
self be considered sufficient cause 
to replace springs without a care- 
ful check of the chassis rear-riding 
heights. 

Measure Riding Height 

On Comet models, rear riding 
height is measured between the 
axle housing and the side raiTs un- 
derside approximately 14 in. to the 
rear of the bumper bracket flange. 
With tires at recommended infla- 
tion pressure, the height on sedan 
models should be 6^4,j in. and on 
station wagons 6^'*/i(i in., with an 
allowable tolerance of \/^ in. on 
either model. 

On 1961 Lincoln Continental, 
the normal rear height measured 
from the same relative locations is 
814 in. with allowable limits rang- 
ing from 7\/^ to 83/, in. This is an 
average of two readings, the first 
taken after pushing the rear bump- 



er down 1 in. and releasing, and the 
second taken after lifting the rear 
bumper 1 in. 

The riding height on all 1959-60 
Oldsmobiles is 6\/g to 6^ in., from 
the top of the housing to the side 
rail bottom behind the rubber 
bumper. 

There are two methods of meas- 
uring to determine rear axle shift- 
ing due to loose U-bolts or a 
sheared center pin. One check is 
by diagonal measurement from one 
of the attaching bolts on the axle 
housing, or each backing plate, to 
a crossmember corner or side rail 
reference point on the opposite 
side. 

Alternate Method 

The alternate method is measur- 
ing the distance from the front 
edge of the U-bolt forward on each 
side to a frame rivet, bracket or 
similar reference point at the same 
location on each side rail. On Ford 
frames, a locating hole at the rear 
of the front hanger bracket on 
each side rail can be used for this 
measurement. With either method 
of measuring, distances should be 
equal within i/g in. of each other. 
A distance variation greater than 
this amount indicates the axle is 
out of line with the frame and 
front wheels. This can be corrected 
by replacing the center bolt or 
tightening the U-bolt. 

THE END. NOW TURN BACK TO PACE 54 



Sales Movie Wins Award 

*'Ya Gotta Let Em Know," an AP 
Parts Corp. movie for dealer and 
wholesaler meetings, was awarded 
first place in the s^lcs promotion 
category of the American Film Fes- 
tival, which is sponsored by the 
National Visual Presentation Assn. 
and the Sales Executive Club of 
New York. 



\ 



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\"l\ 



Leading Automotive Manufacturers in July 1961 MOTOB 



ADVERTISERS' INDEX 



ThiM index is an editorial feature, maintained for the conremence of readers. It is not a 
part of file advertisei^s contract and MOTOR assumes no responsibility for Us correctness. 



A. C. Spark Plug Co. .10-11, 122-123 

Airtex Automotive Div 174 

Albertson & Co., Inc 168 

Alemite Div. 

Stewart-Warner 126-127 

Allied Automotive Parts 

Company 171, 173 

American Grease Stick Company 137 

American Hammered Div 103 

Armstrong Rubber Company ... 16 

Armstrong- Victor Division 5 

Autolite Division 22-23 

Baldwin Manufacturing Co., J. A. 17 

Barbee Co., The 108 

Bear Mfg. Co. r. 89 

Bearf oot Airway Corporation . . . 156 

Bishman Mfg. Co 168 

Black & Decker Mfg. Co. . .62-63, 140 
Blackhawk Hand Tools, The New 

Britain Machine Co ^ . . ... 8 

Briggs Shock Absorber Co. Div. .161 

Chevrolet Motor Div 4, 82-83 

Champion De Arment Tool Co. . . 143 
Champion Spark Plug Co. . .106-107 

Chicago Pneumatic Tool Co 91 

Clevite Service, Inc 129 

Commercial Credit Corp 105 

Delco Brake Fluid 78 

Delco-Harrison 67 

Delco-Rochester 77 

Detroit Aluminum & Brass Corp. . 158 
Dill Manufacturing Company . . . 169 
du Pont de Nemours & 

Co., Inc., E. 1 18-19, 138-139 

Durkee- Atwood Company 168 

Duro Metal Products 95 

Echlin Manufacturing Company. 94 

Eis Automotive Corp 65 

Everhot Products Company 154 



Federal Mogul Service 
Federal Mogul Engine Bearings 21 

Federal Mogul Service 61 

National Seal Div 125 

Felt Products Mfg. Co 9 

Fox Products Co 144 

Fram Corporation 

145, 146-147, 148-149, 150-151, 152 

Gates Rubber Co., The 81 

Gould-National Batteries, Inc. . . 20 

Gray Company, Inc 130 

Graymllls Corporation 162 

Grey-Rock Div. of Raybestos- 

Manhattan, Inc. . .109, 110-111, 112 
Gumout Div., P^insylvania 

Refining Co 114-115 

Harley-Davidson Motor Co 159 

Hastings Mfg. Co Covers 3 & 4 

Heli-Coil Corporation 167 

House Beautiful 24 

Ideal Corporation 171 

Indestro Manufacturing 

Corporation 95 

Ingersoll-Rand 131 

Inland Mfg. Co. of Omaha 142 

Kellogg- American 

Div., Scaif e Company 135 

Kem Manufacturing Co., Inc 108 

Martin Filter Corporation 98-99 

McQuay-Norris Mfg. Co 26-27 

Minnesota Mining & Mfg. Co 25 

Monroe Auto Equipment Co. . .30-31 

Moog Industries, Inc 96-97 

Mopar Parts and Accessories 
Division, Chrysler Motors 
Corporation 86-87 

National Auto. Parts Assn 92-93 

National Brake Block Corp 134 



National Machine Works, Inc. . . .171 

Neapco Products, Inc 140 

Niehoff & Co., C. E. 132-133 

P. & D. Mfg. Co 136 

Pennzoil Company 12 

Perfect Circle Corp Cover 2 

Permatex Co., Inc. 1 

Purolator Products, Inc 6-7 

Quaker State Oil Refining Corp.. 121 

Radiator Specialty Co 171 

Raybestos Div., 

Raybestos-Manhattan Inc. ..14-15 

Rinshed-Mason Co 13 

Rotary Lift Division, Dover 

Corporation 164 

Schrader's Son, A 28 

Sealed Power Corp 32 

Snap-On Tools Corp. 165 

Standard Motor Products, Inc. . . 3 

Standard-Thomson Corp 166 

Stewart- Warner, 
Instrument Div 170 

Thermoid Div., H. K. Porter Co., 
Inc 118-119 

Thompson Ramo Wooldridge Inc. 85 
Triple-A Specialty Company ...163 

Tung-Sol Electric Inc 117 

Tungsten Contact Mfg. Co 155 

Union Carbide Consumer 
Products Company, Division of 
Union Carbide Corporation ... 29 

United Motors Service Div. 
67, 69, 70-71, 72-73, 74-75, 76, 77, 78 

Valvoline Oil Company 157 

Winona Tool Mfg. Co 156 

Wolfs Head OU Refining Co., 
Inc 141 



► 



172 



MOTOR, July 1961 




AUGUST 1961 

OF MlbHiGAN 



AUG 25 ,1961 



V Magazi 




Cures for Stubborn Oil Leaks Page 58 Steel Battles Aluminum Page 42 

Dealers Can Lick Inventories Page 38 End Cooling System Threats Page 54 

Green News Section Page 33 • Index Page 2 




The basic metal used in Perfect Circle rings is 
specially selected for its active, spring-like 
qualities. And, each ring is carefully engineered 
to distribute its radial pressure properly for 
maximum conformability, even in tapered and 
out -of- round cylinders. 

This radial- active design results in sustained 
compression, less blow- by and positive oil control* 

It's one of the many reasons why leading engine 
and vehicle manufacturers, fleet operators, race 
drivers and mechanics the world over prefer and 
specify Perfect Circle piston rings. 

For lasting performance, always install genuine 
Perfect Circles — the rings the "pros" prefer. 



NEW PC 
VALVE SEALS 

stop oil loss past 
valve guides, reduce 
valve sticking. 
For superior 
performance, 
install PC Valve 
Seals with 
every ring 
job 



.4.> 



* ^/SrON RJN08 • POWER SERVICE PRODUCTS 

HAGeRSTOWN, INDIANA • DON MILLS, ONTARIO, CANADA 




AUGUST 1961 

Volume 116 
Number 2 



MOTOR 



250 West 55th Street 

New York 19, N. Y., U.S.A. 

PLaza 7-5020 / 

\ 



CLIFFORD S. BAILEY 

Publisher 



EDWARD FORD RICHARD £. DEEMS 

Editor Prerident— Magazines Division 

UERT LUND Detroit Editor PETER SILVERI Managing Editor WALTER O. KOEHLER Engineering Editor 
WILUAM J. MORELAND Technical Editor BERT MILLS Washington Editor 

HENRY J. LEE Art Editor 
Publbhcd by Hearst Ck)rp.. RICHARD E. BERLIN, President 



COVER Painted by Harry GofF 
GREEN SECTION Late News as MOTOR Goes to Press 



33 



EDITORIAL Specialist or Generalist? 37 

SERVICE fie Sure Primary Resistance Is Right 40 

Correct Jacking Speeds Up Unitized Body Work 48 

Offer Quality Front-End Service 50 

Oil Plus Coolant Equals Trouble 54 

Cures for Stubborn Oil Leaks 58 

Factory Service Slants 64 

Fix It 72 

Dealers Can Lick Inventory Challenge 38 

Salesmen Must Be Prepared to Sell 44 

Cleans Up on Air Cleaners 46 

Cap Says "Get Service Costs Down" 52 

Spot a Sale in One Second 57 

DESIGN DEVELOPMENTS Steel, Aluminum Battle for Car Makers' Favor 42 



MANAGEMENT 



DEPARTMENTS 



What Detroit Is Thinking . . 41 

Capital Close-Ups 47 

As Engineers See It 51 

Cartoons 56 

How's Business? 60 

What Caused This? 66 

How Would You Fix It? . . . 78 

Is It Legal? 82 



News for Jobbers 84 

Things to Come 94 

Quick Service Specifications 96 

Mechanical Specifications . . 98 

New Products 104 

U.S. Vehicle Sales 138 

Imported Vehicle Sales 139 

Can You Name It? 162 



NDEX OF ADVERTISEMENTS 



182 



ADVERTISING REPRESENTATIVES 

K. L. Geelhood, Advertising Manager 

GUbert W. H. Robey Richard S. Daley Wayne D. Mayfield 

Drake Ray D. Moore 803-4 New Center Bldg. 1836 Euclid Ave. 

50 West 55th St. 11 N. Wacker Dr. Detroit 2, Mich. Cleveland 15. Ohio 

lew York 19, N. Y. Chicago 6, 111. TRinity 12230 SUpcrior 11 177 

Laza 7-5020 FRanklin 2-0640 



James C. Galloway and Co. 
6535 Wilshire Blvd. 
Los Angeles 48, Cal. 
OLive 5-3223 



MOTOR 



D 



Al'^i 




MOTOR if publUh«d monthly by th« HEARST CORPORATION, 250 W«st 55th St.. N«w York 19. N. Y.. U.S.A. Richard E. 
Btrlin, Pr«ftid«nt; G^org^ H«orst, Vic« Pr«sid«nt' Richard E. D««ms, Ex«cutiv« Vic« Pr«sid«nt of Magaxin«t; Fr«d Ltwis, Vict 
President and General Manager of Magazines: Robert F. MacLeod. Vice President for Advertising; John R. Miller, Vice Presi- 
dent for Circulation; Clifford S. Bailey. Vice President for MOTOR; G. O. Marlcuson. Vice President and Treasurer: R. F. 
McCauley. Secretary. ® 1961 by the Hearst Corporation, all rights reserved. Cable address DICREDEEMS NEW YORK. 
Second-class postage paid at New York. N.Y.. and at additional mailing offices. Printed in U. S. A. Price per copy, 50 cents; 
subscriptions, payaole in advance. |4 for one year; $7 for two years; Canada, $5 for one year; foreign countries. $7 for one 
year. For change of address, give old address as well as new. with postal zone number if any, and allow five weeks for change 
to become effective. Unsolicited manuscripts and illustrations cannot be returned unleu accompanied by full return postoge. 

NOTICE TO POSTMASTER: 

Please send notifications regarding undelivtrobit mogoxlnos to MOTOR, 250 West 55th St., New York 19. N. Y. 



/ 




USE THE FULL PERMATEX LINE 



You won't see these products 
in a supermarket because 
only you sell Perma ten 
Chemical Product 




M4S^ ne TMS 'T^OcMeSOO^MiL / 



COI 



ANY, INC. 

300 Broadway, Huntington Station, L I., New York 
Factorits: Brooklyn 35, N. Y. • Kansas City 15, Kansas 



MOTOR, August 1961 



MOTOR 



AS I I'l III III I GOES TO PRESS 



Last-Minute News . . What It Means . . What's Ahead 



Retailers Encouraged While new car sales last month were 
By Trade of Black Ink not exactly exciting, a good many 

dealers ended the month with a bit 
of black ink showing on the books • This was encouraging in 
view of the expected summer doldriims and the disappointing 
sales in the first 10 dayse Some dealers now think it possi- 
ble to go through the third quarter with a profit, to finish 
the year with money in the bank, feats that seemed fantastic 
during last winter *8 bleak days and in early springs 

August Production This month* s production of new passenger 
To Be Cut in HaTT cars is scheduled at about half the July 

totals The August goal is 175^000 units 
of which about 1|0,000 will be 1961U, laostly Ford and Chev- 
rolet • This compares with the July output of 1|01,000 cars^ 
Barring labor trouble, the September rate will be pushed up 
to about 500,000 units, all of them 1962* s« 

Sales Push Ahead One of the cheering notes last month was 
or Year-Ago Total the fact that sales added up to U35fOOO, 

not a record-breaking total but substan- 
tially ahead of July, I960, when sales dropped sharply to 
an unexpected 1|10,000« Neither factories nor dealers were 
disappointed with last month* s performance • 

Mfcke Better Deals Dealers making a profit can thank the 
Aa Stocks Shrink gradually melting inventories of 1961 

cars« Under less pressure, they can af* 
ford to wait for better deals • Discounting occurs but not to 
the same extent as in previous years • Last month peeled U0,» 
000 cars off dealer stocks, which stood at 665fOOO units on 
Aug« 1« With no production of 196r*s this month, further re- 
duction can be expected^ Dealers will have about two weeks 
in Septeinber before new model announcements • 

Demand Still Strong Not unexpectedly, the used car trade 
For Used Compacts has turned soft in most areas • Sales 

are down, inventories up^ As in previ- 
ous years, many used car buyers are shopping new car sales- 
rooms in search of clean-up bargains* Others are waiting un« 
til 196l^s are being traded in on 1962* s« Prices are slight- 
ly lower, except on compact models for which the demand con- 
tinues to run well ahead of supply* 



MOTOR, August 1961 ^^ 



Chrysler still Seeks 
Outs ide Exeout lyes 

Election of Lynn A* Towns end 
as president of Chrysler has 
not stilled Detroit reports the 
company is seeking outside for 
executive manpower ^ either as 
aide to the new president or to 
direct his activities • Uhder 
long-standing Chrysler policy^ 
the board chairman directs pol* 
icy and that office has been 
left vacant • 

Chances of Finance 
Disclosure BlllHgnria 

It looks as if TOe two«*year 
effort of Senator Paul Douglas 
to gain enactment of his bill 
(S. I7I1.O) to require full dls- 
closure of finance charges will 
stretch Into a third year* Un* 
less Congress continues in ses«» 
cion longer than now expected 
there will not be time for even 
the Senate to act this year* 
The Senate banking subcommittee 
has at least one more hearing 
planned later this fall* 

Tardy D^ J^ j-^ f ^^^f g 
Seen for 1962 Models 

Although dealers will shortly 
have a full complement of show- 
room samples of 1962 models^ it 
may take two to four months to 
fill orders for some vehicles* 
New additions invariably pre- 
sent problems in production and 
this year's entries, assembly 
planners say, will be no excep«> 
tlon* With availability lirni- 
ted, dealers will have to per- 
suade prospects to put up sub- 
stantial deposits as a hedge 
against their going elsewhere* 

Prices to Hold 
On Popular Models 

Report from car company in- 
siders Is that factory econo- 
mists have won out in an argu- 
ment with costing departments 
on what direction prices should 
take on new models* Economists 
voted against a price boost on 



the grounds that car buyers are 
skittish enough without hitting 
them with higher tags* Cost es- 
tlmators took the position that 
increases in costs Justify a 
nominal hike in prices* Some da 
luxe cars may go up, but breads 
winner models are seen holding 
steady at 1961 levels* 

Auto Union to Ask 
Washington ' s Help 

Beginning the morning of Aug* 
20, car makers and the United 
Auto Workers will settle down 
to serious negotiations on a 
new labor contract* Everything 
up to now has been in the na- 
ture of preliminary skirmish- 
ing* Pattern from here on is 
not hard to guess* Union will 
accept the Industry's top offer 
and then appeal to Washington 
to step into the talks* 

Inventory Headache 
Varies with Dealer 

Wide variance in inventories 
of dealers handling identical 
brands points up the need for 
Inqprovement in new car distri- 
bution, one of the National Au- 
tomobile Dealers Assn.'s sev- 
eral goals* Although the total 
Inventory tally is favorable, 
situation among individual re- 
tailers is uneven, with some 
outlets crammed to the wall 
while others report shortages* 
One reason for the Imbalance is 
that factories fail to weigh 
local economic conditions when 
shipping cars to dealers* 

Factories to Ration 
New Makes In Fall 

For the first time since the 
Korean War, car makers will re- 
sort to rationing this fall^ 
Dealers have been notified they 
will be limited to three or 
fovir units per month on certain 
models (new makes of cars and 
new body styles) until late in 
November or mid-December* Re- 
calling criticism by both cus- 



34 



KOTOR, August 1961 



tomer and dealer In other years 
when new offerings were rushed 
throtigh with defective conqpo* 
nents^ factories want a chance 
to test production models be«i 
fore opening up full blasts 

Chrysler Pull«»Slge 
cars to Show Qaln^ 

A car that was not even con«> 
sldered a contender for sales 
honors when 1961 models were 
announced last fall will hang 
up an inqpresslve victory next 
month* Vhen the count comes In 
on 1961 model sales, the Chrys- 
ler brand will have registered 
more deliveries of standard- 
slse vehicles than In the pre-^ 
vloua model year, an aohleve«i 
ment not equaled by any other 
conventional else car« Such a 
showing belles the claim from 
some quarters that the full* 
slse car Is a dead ltem« 

Not All Dealers 
Happy with 19bg*s 

Informal poiiTf dealers In 
Detroit for previews foimd most 
of them pleased with new mod- 
els • Some retailers feel that 
Industry Is making a mistake In 
overdressing the cars and lard- 
ing on chrome, a throwback to a 
styling gimmick of five years 



ago« Dealers also express the 
opinion that, with more models 
than ever before, it will be 
difficult to do a volume busi- 
ness in any one line« 

Factories to Push 
Ijaxurj Congacta 

Dealers can expect plenty of 
pressure to push luxury com- 
pacts in the new model year« 
Other producers want to dupli- 
cate Chevrolet's ahowing with 
its premium-prioe Corvair Mon- 
2a« This version has been gar- 
nering almost half of Corvair 's 
business • Luxury editions pro- 
duce fatter profit for facto- 
ries, hence the pressure will 
be on dealers to deliver more 
of the more expensive models* 

QM> Chrysler to Test 
Rivals for T-BljFiT 

Both GH and Chrysler aeem to 
have hit on the same strategy 
for measuring the market for 
cars to compete with Thunder- 
bird • Both firms will seek to 
test demand by inserting highly 
dressed, high-priced products 
in their regular lines in the 
fall* The cars will not hit the 
T-Bird straight on, because 
they will not be divorced from 
parent lines* 



Brief but Reports that the Big 2 might discontinue certain of 
Intportant their standard- size products are without foundation 
••••Buick's Special, which got off to a slow start 
compared with its compact counterparts at Pontlac and Oldsmobile, 
is now selling at the same rate or slightly better than Tempest 
and F-85«*« •Clean-up of *6l models has been surprisingly free of 
wild-eyed advertising, excluding habitual violators who run ras- 
zle-dazzle year *round««%.?ord is unhappy with foreign contractors 
involved in pre-production work on its minlcar. Cardinal* Bungling 
by suppliers could delay the vehicle imtil late summer of next 
year*««»?ontiac will drop one series for *62, replace it with a 
new luxury car* •••Sales of compacts, now nearlng 38 per cent of 
the total market, are expected to bite off at least kO per cent by 
year's end^^ ••Dealer who complained to a factory official that mix 
of models has grown so large that he is unable to finance a repre- 
sentative stock was told he should find a secondary source of fi- 
nancial assistance **so you can carry more models*** 



MOTOR, August 1961 



Demand for Service 
Skips Sunmer Lull 



Running contrary to the usual seasonal pat* 
tern^ the demand for service and repairs made 
a comeback In July after an unexpected dip In 
June and gave every Indication that It would remain strong during 
this Bionth* Heavier vork was not so plentiful as some garages and 
service departments would have liked but the volume of lighter 
work more than offset this lack* In most cases » July volume sur* 
passed June's and for a good many shops It was higher than for the 
same month last year« Car dealers and garagemen who extend credit 
on service work report collections slow but not desperate • The 
outlook Is considered by most shops to be encouraging • 



Jobbers* Sales 



Head Up AgaJ 
After the 



^aln 

'7une sllde-off In 
sales ^ idiolesalers * volume dur- 
ing July showed a gratifying 
Increase* In many cases ^ sales 
topped July of last year when 
the I960 boom first began to 
lose steam* They would be bet- 
ter stlllt some Jobbers say^ If 
repairmen could be Induced to 
bring their stocks up to nor* 
mal* The only real complaint ^ 
thought Is that collections are 
gradually' getting tougher* 

Parts Makers' First 
Half Tops 1960 Marg 

Parts and equipment makers 
did more business In the first 
half of this year than In the 
like period of 1960^ according 
to the Motor and Equipment Man- 
ufacturers Assn* Companies re- 
porting sold 7*53 per cent more 
goods In the first half of 1961 
than last year* The gain was 
shared by every category ^ al« 
though equipment makers showed 
the smallest gain* Sales In 
second quarter topped the first 
quarter by 7«3 per cent* 

New Ford Brands 
Three Months Off 

Ford's new mTd-slze series - 
one for Ford Division, another 
for Lincoln-Mercury retailers - 
will not go into production un- 
til after the cozqpany's estab- 
lished nameplates have -bowed* 
This puts an October-November 
date on dealer shipments* 



^^^!^-^^?- Exclusive 
On QM's V-fe Engine 

Bulck reportedly has an ex- 
clusive for at least one year 
on GM*s new V-6 engine and will 
not share the plant with P-85 
and Tempest before 1963 models , 
if then* The other 6M divisions 
might offer the plant as an op- 
tion a year from now, depending 
on Bulck* s experience with lt« 

Price Overlap in 1962 
To Be Worst in Years 

Upcoming model year will see 
still more crowding of car pri- 
ces, instead of the improvement 
hoped for by dealers* Area of 
neak competition will be in the 
|2,l4.00 to #2,800 range, where 
the new senior compacts will be 
pegged* Overlapping of prices 
in this area now surpasses sit- 
uation that existed in the old 
medium-price market when compe- 
tition was at its fiercest* 

Car Leasing Firms* 
Views Sway"petrolt 

Leasing firms, long ignored 
by Detroit, are beginning to 
exest considerable influence on 
factories* Car makers have re- 
cently discovered that recom- 
mendations or product criticism 
by leasing concerns can have a 
decided effect on sales* Facto- 
ries do not pay much heed to 
suggestions from lease opera- 
tors on styling, but they lis- 
ten with respect when rental 
firms complain of engineering 
or service shortcomings* 



36 



MOTOR, August 1961 



MoTSR 




EauXAJU^ 



specialist or Generalist? 

It is hardly a ripple as yet, but the makings of a possible new 
wave are to be noticed in the automotive service field. 

For several years, the tide has been running strongly toward 
specialization. This was perhaps inevitable in face of the tre- 
mendous growth in vehicle population. For the first time, it 
seemed possible for a shop to limit its efforts to one class of work 
and still get sufficient volume to make a living. Specialization 
then opened the door to chains, a fact that spread consternation 
among independent garages. 

One-job shops soon ran into difficulties. The general repair 
shops— generalists as opposed to specialists— fought back, and 
even the specialty chains soon found they had to broaden the 
types of service they offered. 

Now among many successful independent shops the convic- 
tion is growing that broader appeal— a wider variety of services 
—is the way to attract more customers. Repairmen can expect 
to see owners of modern cars less often than they did the owners 
of 1950 or even 1955 cars, because today's vehicles need service 
less often. The logical thing to do, if owners make fewer calls 
on shops, is to bid for more customers. Some thoughtful garage- 
men believe the way to do this is to offer a full range of repair 
service— as near complete, one-stop service— as possible. 

Getting back into general repair work will take courage for 
shops thoroughly imbued with the idea of specialization. In all 
cases, it requires caution. It would do more harm than good to 
fit out a shop to handle any and every kind of repairs and then 
have the equipment stand idle because the expected volume of 
work failed to develop. 

The idea, though, is fascinating. It may be the sensible way 
to offset the less frequent contacts a shop has with the owners of 
late-model cars. 

EDWARD FORD 
Editor 



TOR, August 1961 



'Kn 



^ 



Dealers Can 



By Robert Lund 

Detroit Editor of MOTOR 



Unless automobile dealers do somethfng more poiii- 
tivc than grou^sC about factory (orciiij^ of cars, the new 
model year that gets under way next month will see 
an even more crucial build-up of inventory than the 
hulking stockpile that depressed profits this year. 

1 he one sure way of holding stocks at a reasonable 
level is, of course^ for dealers to order less merchan- 
dise. Factories say this is cutting ofl a finger to cure a 
hangnaiL Dealers need more merchandise, not less, 
faciory savants argue, bec;iuse of (he increased num- 
ber of models being produced. 

The idea is sound enough, if you overlook the fact 
that excessive inventory stifles dealer profits. Word 
gets around that stocks are heavy, dealers themselves 
get anxious to unload and profits suffer. 

Additionally, the cost of financing inventory eats 
into earnings, taking a heavy cut of profit dealers 
could keep for themselves if they were not required 
to carry such staggering stocks. (See June issue of 
MOTOR Magazine, page 38, for an analysis of how 
inventory expense drains profit.) 

As factories further increase the multiplicity of 




makes in the next model year, the tendency will b^ 
for dealers to order si ill more stock. Tints, the invcn 
tory overflow will continue. And it could get nmh 
worse. 

The reason dealers find themselves overstocked is 
obvious enough. Most merchants order for in%'enton\ 
rather than ordering specific cars for sjiecific cus 
tomers. This being the case, the only way dealers can 
avoid fjeing smothered by the cost of maintaining 
oversi/e ifivcnioricN-and still conic* out ^vilh a pr<'^ 
-is by selling oft the shelf, selling more cu^iiomer. 
of stock and not on special order- . 

In selling on special order and folding ^^^^'^^^^ 
at the same time, dealers create a ^^^^^^\ j \\u spe- 
against their chance of making a t>^^^^^^ ^^ \iovm. 
cial orders should go up when in^^^^ special order 
Conversely, when inventories ar^ _^P' ^^^ ^^^ \^\ 
should go down. The reason ret:»^^^^^^^^^^^Yve^Yva 
inventory trouble in recent years ^J^ ^.^y> rate ol ^ 
tried to combine high stocks wi^ ■- ^ ^ 



Yvigtv 



Lick Inventory Challenge 

Selling off the shelf, as this timely article explains, 
provides only sensible solution to problem of how car 
merchants can hold large stocks and still turn a profit 




Ketailers who try to force sales by stocking all models 
could find themselves in an embarrassing, costly hole 



cial orders. Put the two together and the result is a 
car surplus. 

Why settle for the navy blue job on the floor, the 
customer reasons, if the dealer will special order a 
duplicate in sky blue? Thus, inventory gathers dust. 
When the navy blue number is eventually sold, it will 
not return as much profit, if any, as its special-order 
counterpart because most of its potential profit will 
have been consumed by interest on floor planning 
and the other expenses involved in keeping a car in 
stock. 

Dealers are not in a position to stem the Niagara 
of models pouring out of Detroit. And, despite their 
complaints of "too many new models," they show no 
inclination to pull back on inventories. With more 
models than ever before in the next model run, sell- 
ing off the shelf offers the only answer to the question 
of how dealers can hold high inventories and still 
make money. 

The first rule of selling out of inventory is the first 



rule of retailing: Order only what you can sell. Nat- 
urally, no dealer intentionally orders cars he cannot 
sell. But many merchants do load themselves up with 
slow-selling merchandise, cars for which they have 
few calls, off-beat color combinations, seasonal novel- 
ties on which the factory has shaved the price (be- 
ware the factory bargain!) and other oddities. 

If a dealer insists on carrying big banks of inven- 
tory, why not limit the load to the most popular num- 
bers in the line? As long as dealers are buying for in- 
ventory and not with specific prospects in mind, why 
stock special-order merchandise? 

Selling off the floor begins with sound inventory 
practice. All that amounts to is ordering models that 
will appeal to the widest number of prospects. 

The foregoing also applies to accessories and other 
options. By consulting his records, a dealer should be 
able to gauge how many buyers will want automatic 
transmissions, radios, heaters and other extras. 

In buying for stock, it is usually to the dealer's ad- 
vantage to under-order on accessories, rather than 
over-order. Most top selling [continued on page 155 



'i^^ 



Be Sure Primary Resistance 

These procedures will help you check and, when neces- 
sary, replace the new wires used in most 1960-61 cars 




Ohmmeter leads are connected to coil and igni- 
tion switch to obtain direct reading of resis- 
tance on Buicks, Cadillacs and Studebakers 



low resistance to aid starting. The resistor becomes 
extremely hot when the engine runs. This increases 
the resistance and reduces the current flow across the 
points. The sf)ecial resistance wire is approximately 
5 to 6 ft. long and is made of stainless steel or a special 
alloy, plastic-coated and covered with a glass braid. 
There is a relatively small temperature rise and the 
resistance wire is switched out of the circuit for starl- 
ing and back in again for running. 

Test procedures for the new resistance wires are 
simple. An ohmmeter can be used to take a direct 
reading of the wire's resistance. A voltmeter can also 
be used, in most cases, to measure voltage drop 
across the circuit, or voltage available at the primary 
input to the coil. Test recommendations vary with 
the different cars. 

In 1960-61 Fords and Falcons, check the voltage 
drop across the resistance wire. To do this, conned 
one voltmeter lead to the accessory terminal on the 
ignition switch, and the other lead to the primary in- 
put terminal on the coil. Connect a jumper lead be- 
tween the primary output terminal on the coil and 
ground. Be sure all accessories and lights are off b^ 
fore turning pn the ignition switch. If the voltmeter 



By William J. Moreland 

Technical Editor of MOTOR 



L he special resistance wires used in the primary 
ignition circuits in most 1960-61 cars are new. And 
like most new things, they require different test and 
replacement procedures. 

If all is not right with primary circuit resistors— 
whether they be the old block-type ballast or the new 
—the car owner will encounter a variety of woes. For, 
as every repairman knows, excessive primary resist- 
ance reduces coil output and results in poor per- 
formance. Too little resistance, on the other hand, 
will permit an excessively high current to flow across 
the distributor breaker points, causing the points to 
arc and burn. 

The special resistance wire used on most 1960-61 
Ford, General Motors and Studebaker-Packard cars, 
and on some 1959 models, is contained in the regular 
wiring harness. Besides the difference in appearance, 
there is a difference in the way the two resistances 
work. 

The block-type ballast resistor, when cold, has a 




To measure voltage drop on Lincoln, Mercu- 
ry and Comet cars, voltmeter leads are connect- 
ed to the battery and coil positive terminals 



r 



40 



MOTOR, August 1961 



Right 



RESISTANCE 



is 6.6 volts or less, the resistance wire is satis- 
I£ it is higher than 6.6 volts, replace the re- 
wire. 

►60-61 Lincoln, Mercury and Comet, measure 
age drop in the primary circuit between the 
and coil. Connect one voltmeter lead to the 
post on the battery and the other lead to the 
rminal on the coil. Connect a jumper from 
lary output terminal on the coil to ground, 
e ignition switch on and the ignition circuit 
al operating temperature, the voltmeter read- 
Id be not more than 7.0 volts, or less than 5.5 

drop exceeds 7.0 volts, check back through 
lary circuit to determine the point of high 
e. The allowable drop across the resistance 
>.5 to 6.5 volts. The drop across the rest of 
lary, not including the resistance wire, should 
red .5 volts. 
59-61 Chevrolet, 1960 [continued on page 172 




GROUND 



To determine voltage available on Chevrolets, 
Oldsmobiles and Pontiacs, voltmeter leads are 
connected to coil input terminal and ground 



What Detroit Is Thinking 



By Robert Lund 

Detroit Editor of MOTOR 

from a new source, Chrysler Div.'s $3,000 Newport 
series, but this maker's products are still regarded as 
luxury vehicles, not medium-priced cars, by most 
motorists. 

Word now is that Buick, long a rival of Oldsmo- 
bile, will go the Pontiac route in 1962. Like Pontiac, 
Buick will seek to attract a younger age group. Buick, 
imd other competitors, too, will continue to turn out 
cars in the Oldsmobile class, but they will direct their 
big guns elsewhere, leaving Oldsmobile a clear field 
with middle-aged, high middle income customers. 

In a way, Oldsmobile is in a situation similar to 
the position American Motors was in a few years 
back. At that time AM had the compact field to itself 
—and prospered accordingly. But it didn't take long 
for other producers to jump on the bandwagon. And 
if Oldsmobile has a fat year in 1962, the competition 
will be back in 1963. 

Strong Dealer Following 

One of the pluses Clare E. Briggs is said to have 
had going for him in winning the No. 1 post in the 
merger of Chrysler and Plymouth divisions under a 
central management is a [continued on page 168 




Medium Price Field Shrinks 

•nee crowded medium price field, hardly a 
of its old self of a few years ago when every 
r except Cadillac had an entry in it, is ex- 
3 narrow down still more in the new model 
• a result, dealers holding the Oldsmoile 
; may have this area of the market all to 
es. 

lobile has had no serious competition from 
1 Chrysler since last year when Mercury and 
Topped to a lower price notch and De Soto 
ut. The GM division has felt some pressure 



R, August 1961 



\v 



Steel, Aluminum Battle 



Long-simmering rivalry has erupted into 
advertising and publicity shooting war as 
one industry fights to hold, the other to 
gain, rich market oflFered by automobiles 




Bright metars weight advantage is dramatized in this picture from alumi- 
num maker. Aluminum cylinder block weighs 90 lb. and cast iron 220 lb. 



^ 



A.ggressive promotion of their products by alumi- 
num companies has finally shaken the giant steel in- 
dustry out of its complacency. Ever since World War 
II, representatives of various aluminum producers 
have been camping on the doorsteps of automobile 
manufacturers, armed with suggestions for new ap- 
plications of the lightweight metal. 

Their persistence has paid off to such an extent 
that the average amount of aluminum per car 
reached an all-time high of 62.8 lb. in 1961 models. 
The automotive industry now is second only to build- 
ing construction as a consumer of aluminum, ac- 
counting for 200,000 tons a year, or about 10 per 
cent of total production. 

Despite the inroads of aluminum, suppliers of iron 
and steel for years showed no outward signs of con- 
cern. Car factories continued to use about 14,000,- 
000 tons of steel a year. Steel still accounts for ap- 
proximately 65 per cent of the weight of a typical 
car, while another 19 per cent is iron. Barely 2 per 
cent is aluminum. 

Two major developments alerted iron and steel 
suppliers to the possibility of serious trouble ahead. 



Aluminum needs fewer machining operations, say 
its makers. Oil pump housing (left) is 85 per 
cent finished. Machining cast-iron unit (right) 
will account for 85 per cent of part's final cost 



42 



The first was the aluminum engine, which replaced 
the biggest chunk of iron in the automobile. This 
change created a double threat. If aluminum engines 
were widely adopted, not only would the industry's 
consumption of iron be sharply reduced, but much 
of the foundry equipment used by the car factories 
themselves would become obsolete. 

The second big scare for the steel industry was the 
introduction of an experimental aluminum bumper, 
which was tested extensively by a number of auto- 
mobile companies. At least two makers seriously con- 
sidered it as a standard production item. Steel execu- 
tives, threatened with the loss of an estimated $40,- 
000,000 market, decided the time for action had come. 

The first direct action was the offer to at least one 




for Car Makers' Favor 



By Walter O. Koehler 

Engineering Editor of MOTOR 



car factory to supply a stronger, lighter steel for 
bumpers at the same price they were paying for con- 
ventional stock. As a result, the manufacturer de- 
cided not to use aluminum bumpers. 

Next, officials of Great Lakes Steel Corp., the 
country's largest producer of steel for bumpers, held 
a press conference. Before an audience of magazine, 
newspaper, wire service and TV reporters, they fired 
shotgun blasts at steel and aluminum bumpers to 
simulate the action of gravel being thrown up by 
other vehicles. While the aluminum bumper was 
dented, the surface of the steel bumf)er showed only 
slight pock marks. 

Both types were then mounted on the front ends 
of small plant-trucks. When the two trucks pushed 
against each other, the aluminum bumper collapsed. 
Finally, both bumpers were dipped in a hot cleaning 
solution, said to be of the same tyf)e used by car 
washing establishments. Both the surface finish and 
the base metal of the aluminum bumper were dam- 
aged, while the steel bumper showed no ill effects. 

At the same press conference, Great Lakes Steel an- 
nounced a hard-hitting advertising campaign to pub- 
licize the advantages of steel for bumpers. 

Aluminum suppliers, of course, are not about to 
cease their efforts to break into this lucrative market. 
A spokesman for Reynolds Metals Co. claims that 
the extruded aluminum bumper, a different type 





Steel's cormsinn resistance is superior to alumi- 
num, reads message accompanying this publicity 
picture. In tests bumpers are dipped in what is 
said to be typical car-wash cleaning solution 



from the one used in the Great Lakes demonstration, 
is 50 per cent lighter, yet stronger than steel, because 
metal thickness can be varied. Heavier sections are 
located where maximum strength is needed to resist 
impacts and jacking stresses. 

To the charge that aluminum bumpers lack the 
durability of steel, proponents of the light metal reply 
that intercity buses have been using them for nearly 
15 years. While aluminum companies acknowledge 
a setback in their drive for a portion of the bumper 
market, they predict that one car maker will swing 
over in 1963. 

By contrast, the aluminum engine has already 
gained a foothold. Corvair, Buick Special, Oldsmo- 
bile F-85, Pontiac Tempest, Rambler, Dodge and 
Plymouth now offer aluminum powerplants as stand- 
ard or optional equipment. Production of the die- 
cast cylinder blocks used by Rambler and the two 
Chrysler Corp. divisions will reportedly be expanded 
to provide wider availability [continued on page 140 



In another picture sent out by steel 
firm, steel bumper (right) has collided 
with one of aluminum (left). Steel 
bumper, naturally, won the contest 



v*> 



i 




Like a student who bones up before a big examination, new car 
salesman must map out next day*s activity the night before 

Salesmen Must Be Prepared 



They can get ready to answer opportunity's 
knock, this dealer declares, by arming them- 
selves with more knowledge of cars and buyers 



By Harlan A. Klepfer, 

KUpfer Brothers, Inc, Buffalo, N. Y. 

xjefore a lawyer will enter a courtroom he'll re- 
search and prepare his case. A student seeking a pass- 
ing grade will study well in advance of the big exami- 
nation. In fact, in all areas of successful human en- 
deavor, preparation precedes action. 

The new car salesmen, no matter how many years 
he has been in the business, is no exception. He, too, 
must prepare today for tomorrow's selling. 

First, he must know what tomorrow's assignment is 
before he can prepare for it. The best way to do this 
is to make a written plan or schedule of the next 



day's work. This will be his assignment to study and 
prepare for. 

When should this plan be made? The best time is 
just before the salesman leaves for home at night. 
All notes, messages and correspondence that have 
been received during that day should be consolidated. 
The schedules of the previous day or two are then 
checked for any unfinished deals and these are added 
to the list. 

The following day can be divided into suitable 
work periods. After marking off hours to be spent on 
the sales floor, the salesman should arrange his work 
sheet in the order that will be convenient for him- 
self and his customers. 

He must plan the route he is going to cover for out- 



44 



MOTOR. August 1961 



side calls, figuring enough time for necessary paper 
work, such as sending out mailing pieces, birthday 
cards, letters and personal "thank you" notes to cus- 
tomers who have taken delivery of cars the day before. 

Part of the salesman's preparation for selling is to 
go through his personal index file of owners and 
prospects that have been carried forward to be con- 
tacted "next month." Tomorrow might be the right 
time for such con tact I 

Most important of all, the salesman must mark 
down on his work sheet appointments for demonstra- 
tions and deliveries. 

Schedule Can Be Flexible 

Now, it isn't necessary for a man to stick rigidly to 
this daily work plan if something important unex- 
pectedly crops up. The principal purpose of schedul- 
ing tomorrow's work is to help a man arrange his 
time in a profitable and useful manner. 

After having planned his next day's work, a sales- 
man will automatically think about it on his way 
home. And as he thinks about it, ideas will come to 
him that will help the next day. 

It is like knowing you have to make a speech at the 
end of the week. You start on Monday to think about 
what you are going to say and by the time Friday 
rolls around you have thought of many things dur- 
ing the week that you can use in your speech. If, on 
the other hand, you learn that you have to make a 
speech five minutes before you are to step on the 
stage, you can never go before the audience as well 



stock, but is in the shop being made ready for dispfay, 
don't tell the prospect to come right down with his 
wife. Tell him you know of just such a car that is 
coming in a day or two and that it is well worth wait- 
ing for. Then call back and invite him, his wife and 
family down to see it when you know it will be ready 
to show. 

I suggest this because virtually all women and most 
men cannot get enthused over a dirty car that has the 
hood up, parts missing and perhaps two wheels off. 
They just can't visualize how nice it will look when 
the work is finished. 

Once the date is made to show the car, the salesman 
can start preparing for the sale. He should put a "red 
tag" on the car and mark the inventory card so the 
car doesn't get away from him. Moreover, he must 
follow the car's progress through the shop so it will 
be ready on time and that he will have a chance to 
drive it himself to be sure that everything is right for 
the demonstration. As we all know, nothing ruins a 
sale faster than an unsatisfactory demonstration. 

Part of the salesmen's preparation should be de- 
voted to making sure he will be able to find a set of 
dealer plates, that the battery is charged and there is 
plenty of gas in the car. He should start the engine 
and see if the lifters run quietly, and check the car 
over so the light switch or door handle won't pull off 
in the customer's hand. It just takes a few "goofs" 
like these to throw a salesman off stride and to make 
him lose confidence and enthusiasm. Pretty soon he 
finds himself apologizing for instead of selling the car. 

Another part of a sales- [continued on page 160 



to Sell 



prepared, or as confident, as you would be with a 
well thought-out presentation. Hence, the more 
thought given to tomorrow's selling, the easier it will 
be to assume the leadership in the presentation and 
in closing the sale. 

In preparing for an appointment with a prospect, 
ir pays to arrange a time when both the prospect and 
his wife, or all the parties interested, can come in to- 
gether. This, of course, will eliminate the "road 
block" in the sale when he says, "Thank you, I'll be 
back later. I can't sign anything unless 1 talk to my 
wife first." 

When the time for the appointment is set, it is 
most important to have the car they want to see ready 
for viewing. For example, when you receive a call 
about a certain type car which you know you have in 



Lack of advance planning invites grief, 
this happens when salesman tries to in- 
terest prospect in a car not made ready 




MOTOR, August 1961 



Vb 



CLEANS UP ON AIR 



A minimum of effort, coupled with a convincing 
merchandising tactic, helps this station owner 
sell as many as 50 to 60 new units every month 



Xt is doubtful whether any motorist ever gives a sec- 
ond thought to his air cleaner. It's there, under the 
hood and right under his nose, but that is the extent 
of it, as far as the customer is concerned. 

By ignoring this vital accessory, the customer is in 
eflEect relying upon his automotive service shop to 
care for it and remind him when replacement time is 
due. The shop that ignores air cleaners is leaving the 
door wide open for another to walk in and make 
the sale. 

This state of affairs is fully known to and appreci- 
ated by Fred Burch, operator of a service station in 
Lawton, Okla. He and his employes consistently take 
the sales offensive and, by doing so, rack up as many 
as 50 to 60 new air filter sales every month of the year. 

A heavy percentage of these sales— about four out 
of five— can be traced to the car wash attendant and 
the mechanic who does lubrication. Every time a car 
comes into the shop for a wash or lube job, the air 
filter is removed from the car and given to Burch to 
check. He carries the ball from there. 




Here, Fred Burch has placed customer's old 
filter and a new one on testing device. When 
light is turned on, customer sees the contrast 



Of course, when a customer complains of carbu- 
retor trouble, the first thing Burch does is to check 
the air filter and he'll do so even if the customer says, 
**I think it was only recently replaced or checked." 
Their memory, he has found, is not too reliable when 
it comes to air filters. 

If Burch suspects there is a need for replacement, 
he has a simple but highly convincing selling uctic 
He invites the customer into his office and places the 
old filter on a special air cleaner testing device and 
turns on the light switch. Then he removes the old 
one and places a new unit on the machine. 

Makes Comparative Test 

This comparative test is good in itself but Burdi 
goes one step further. He makes a "layer cake" by 
placing the old filter on the bottom and the new unit 
on top of it. The old unit, nearest the light source 
when the light is turned on, becomes a dark layer 
while the new filter is a bright layer. The evidence 
is incontestable and with a little 
selling effort Burch convinces the 
customer it's time to buy a new 
air filter. 

"The chances are," Burch 
says, "that when a new air filter 
isn't included in a tune-up, the 
customer is going to come 
bouncing back claiming his gas 
mileage is still down. 

"We explain to our customers 
that an increase in gas mileage 
pays for the new air filter in the 
course of time. Inasmuch as the 
customer will buy a new suit, 
when he is told why, it's a mis- 
take to overlook the sales op- 
portunity. And, after all, it i* 
one of the easiest TBA installs* 
tions you can find and profit- 
able, too." 

A former mechanic at a local 
Ford dealership for 11 consecu- 
tive years before taking over the 
station, Burch came to the co^' 
elusion early in the game that ^^ 
he were to realize his TBA p^ 
tential, a mechanic would ha^^ 
to guide the sales of these hig*^' 
jjrofit products. 



46 



MOTOR, August I96l 



CLEANERS 



"Without mechanics," Burch quickly points out, 
"our TBA sales volume would drop off at least 70 
per cent." 

He added that more and more motorists are rely- 
ing on mechanics— in whom they have confidence— 
to advise them of their tire, battery and accessory 
needs. 

"Alert island attendants can push certain TBA 
items," admits Burch. "But it's just as easy for them 
to scare customers away with their over-selling tac- 
tics." 

Burch averages about 15 and 20 tune-ups a month 
and just about every tune-up includes a new air filter. 
His oil sales average about 25 cases a week. And a new 
oil filter is sold along with 75 per cent of the oil 
changes. 

Gallonage at this eight-pump station averages 
30,000 a month. Traffic is good and Burch and his 
men constantly strive to build a steady TBA sales 
volume. Their efforts have paid off where it counts— 
at the cash register. 




-^m 



First step in selling process at Burch's, Law- 
ton, Okla., is to remove air filter from car. 
It is then given to owner Fred Burch to check 



Capital 
Close-Ups 

By Bert Mills 

Washington Editor of MOTOR 




Expense Account Law Drafted 

President Kennedy's program to crack down on ex- 
pense account abuses by business men is in the process 
of being watered down by Congress but an eventual 
law tightening present restrictions is probable. Pas- 
sage may not come until 1962, unless the current 
Congressional session is prolonged well past Labor 
Day. A tentative draft of a revised bill has been re- 
vealed by the House Ways and Means Committee so 
that reactions of business men can be obtained before 
final passage. The automotive field has a special in- 
terest because many of the **horrid examples" cited 
by the administration involved car dealers who had 
succeeded in writing off the costs of operating yachts. 

As the proposal stands now, there won't be a law 
banning yacht expenses but the amateur yachtsman 
^ill bear the burden of proof to show a direct and 
conaete business purpose. No longer will "creation 



of good will" be accepted as sufficient reason for de- 
ductibility of any entertainment expense. Exact rec- 
ords, complete with names, dates, and places, will 
have to be kept to justify all entertainment and travel 
expense. Business gifts would be limited to $25 a year 
per individual. The cost of a business lunch would 
remain deductible, if reasonable and provable, but 
not if in a cabaret. 

Dues and fees paid to "any social, athletic or sport- 
ing club or organization" would be a non-deductible 
personal expense under the new plan. Kennedy's 
proposed $30-a-day limit on travel expenses has been 
scrapped, along with a $4-to-$7 ceiling on food or 
drink tabs. Instead of the dollar limits, taxpayers 
would be called upon to substantiate all such claims 
in full detail as to time, place, and purpose. The 
Treasury would be required to draft new and tighter 
regulations to define what is "reasonable" as to 
travel expenses. [continued on page 162 



^OTOR. Aueust 1%1 




1 Side impact on this 1960 Rambler American O After removal of quarter panel, a pull and ham- 
damaged door, quarter and wheelhouse panels ^ mer are used to straighten wheelhouse panel 



Correct Jacking Speeds Up 
Unitized Body Work 



Equipment and procedures shown here 
save straightening time on compact car 



y Sheet-metal screws are installed to align and O Rear of fender is first secured with clamps and 
pull the f endor into position prior to welding sheet-metal screws and then welded into place 



^^ 


^QIH^H^^^^^^^^v^H^H 


■ 


fe.^1 


1 




^^^^^^^1 


i* 


^^^^^ s 


^^^H 





q Hole cut in inner panel lets jack bear against A As hydraulic jack exerts outward force, ham- 
block to aid straightening of wheelhouse panel mer and dolly are used to level package shelf 




C Jack is used to maintain alignment of body pil- A Hole cut in base of pillar admits pick so the 
lar while welds to inner panel are reinforced crease in rocker panel can be straightened 



Q Before parts are installed, new door is painted 1 Q With metal work completed, taillight parts 
Here, holes are drilled to secure the channel are installed as final assembly operation begins 




Offer Quality Front-End 



A shop that can make good on its promise to cure 
causes of poor handling and excessive tire wear 
will face no customer shortage this time of year 




If a dial indicator is not available, lateral or 
radial runout can be checked with a pointer 




With a summer of long, hard, high-speed driving 
behind him, the average car owner is ripe for some 
quality work on the front end and steering. Some- 
times the owner is fully aware of the need and will 
come in and ask to have the work done. Other times, 
he has grown accustomed in the gradual change in 
the way his car handles and is not bothered by it. 

A shop can do the motorist— and itself— a favor 
by pointing out the need if the car owner does not al- 
ready realize it and then doing the thorough kind of 
job that spells dependable handling under the tough- 
er driving conditions ahead. 

Customer complaints take many shapes. The shop 
destined to make the most of the op|x>rtunity is the 
one that can come up with the right answer. 

Shimmy is a leading complaint but by no means the 
only one. There are wheel tramp and tire thump 
and excessive or unusual tire wear, hard steering, 
excessive play in the steering linkage and, finally bad 
shocks. All can be caused by hard usage and neglect 
or both. 

Of these faults, shimmy is probably most difficult to 
tie down to a specific cause, since it may in many 
cases be due to a combination of factors rather than 
to one direct cause. While dynamically out-of-balance 




In finger check, if there is movement between 
hub and washer, bearings may be loose or worn 



Positioning nut lock on Chrysler Corp. bearing 
adjustment nut. End play must be to .003 in. 



50 



MOTOR, August 1961 



Service 



wheels and tires are the most common contributing 
factor to high-speed shimmy in the 35 to 60 mph 
range, an unbalanced wheel alone may not be the 
sole cause. A combination of worn steering linkage 
points, loose or worn wheel bearings or loose steer- 
ing gear adjustments will make an out-of-balance 
shimmy even more pronounced. Thus, when a set of 
wheels is balanced, the parts should be checked be- 
fore releasing the car to the owner, particularly if 
the balance job was sold on the argument it would 
cure a high-speed shimmy. 

A high-speed tramp, or wheel hop, is usually 
caused by statically unbalanced wheels in conjunc- 
tion with weak shock absorbers or coil springs, or 
loose shock or control-arm mountings. In severe 
cases, this is indicated by cupping or depressions at 
one or more points around the tire tread. Moreover, 
the use of oversize tires has been found to cause 
tramp in some cases because of the effect of the larger 
tires* added weight on shock absorbers calibrated for 
use with smaller tires. 

Before any balancing job is performed, either on or 




A 1961 Buick idler arm bracket is positioned. 
Lower bolt must be 3 in. from top of idler arm 



off the car, the inside of the wheel disk should be 
wiped clean of mud or grease accumulation with a 
wire brush. On cars equipped with brake drums 
having radial cooling fins, [continued on page 164 



As Eng^eers See It 




Good Design Curbs Corrosion 

Good design is the best way to keep corrosion 
from getting a start in a modern truck, according to 
C. O. Durbin, assistant managing engineer. Electro 
Chemistry and Corrosion Dept., Chrysler Corp. The 
same principles of corrosion prevention can also be 
applied to passenger cars. Durbin described several 
current problems and their solutions at the SAE Na- 
tional Transportation Meeting. 

During the last several years, the most serious cor- 
rosion problem encountered in trucks involved elec- 
trical components. Wires and connectors for tail- and 



direction-signal lamps were mounted on the top of 
the lower frame rail flanges. Wheel splash soon coat- 
ed the connectors with dirt and de-icing salts. When 
moisture and salt leaked into the connectors, current 
was conducted into the frame. 

In the case of a battery with a negative ground, 
terminals are severely corroded. With a positive 
ground, corrosion occurs at the frame. Because of 
the large area of the frame, the rate of corrosion is 
slow. However, current leakage can cause discharged 
batteries. 

Three solutions were considered. A coating of in- 
sulated paint on the frame was ruled out because of 
high cost. Sealed connectors were not believed to be 
100 per cent effective. Wires and connectors were fi- 
nally located on the lower side of the frame rail's top 
flange. 

To prevent corrosion of the body, the designer 
should avoid ledges or horizontal flanges below floor 
level, Durbin said. When flanges are required, they 
should face away from the nearest wheel. Box sec- 
tions and enclosed channels below the floor accumu- 
late dirt and moisture. It is hard to apply protective 
coatings in these areas, and they are virtually impos- 
sible to inspect. When lapped joints are used in the 
underbody, the opening of the joint should not be lo- 
cated where it will pick up wheel splash. 



MOTOR, August 1961 




Laying the parts bills on Adelaide's desk, Dan said, "If Cap 
can win an argument like that, maybe I better not start one" 



Get Service Costs Down 



One way to keep from losing a dol- 
lar-conscious customer, says Cap 
Moran, is to consider rebuilt parts 



ijTrasping a handful of bills for factory parts, Adel- 
aide Hunt, secretary-bookkeeper of Moran Motors, 
Inc., glided out into the shop and went straight to the 
glassed-in cage of Dan Jenkins, the service manager. 

"That wasn't the quitting whistle I heard?" she 
asked. 

"No ma'am," said Dan, with a backward toss of his 
head in the direction of the shop mechanics, "that 
was the boys givin' you a vote of confidence." 

"The things you don't read in the natural history 
books!" said Adelaide. "Not a word about wolves be- 
ing able to whistle." 

"If it annoys you," said Dan, "I'll make 'em write 1 
must not whistle' 50 times after we go off tonight." 

"You'll do nothing of the kind. With that kind of 
encouragement, I don't have to worry so much about 
what I see in the mirror." She laid the bills on Dan's 
desk. "Would you mind checking these? I have to 
write a check today." 

"I'll try. But this 's been a rugged day." 

"Mr. Butterworth bothering you?" 

Dan scratched his red crew cut. "No, not Lou," 
said Dan. "He don't bother me no more. He beats his 



gums a lot and makes cracks that kind of get under 
your skin sometimes, but I'm used to him." 

"Anybody else giving you a bad time? If there is, 
all you have to do is tell me and I'll give them a work- 
ing over." 

"I know you would, but I'm not sore at anybody 
here. We're a pretty good family— a lot better than 
some families I can think of. You ought to hear me 
and that brother-in-law of mine goin' at it some- 
times." 

"Then exactly what is your trouble?" asked Adel- 
aide. 

"Customers." 

"We can't get along without them." 

"No," said Dan, "but we could sure get along with- 
out all their griping about prices. It's gettin' worse, 
too. They don't think nothing of goin' in hock for 
three years for a car they can't begin to afford, but ask 
'em a fair price for fixin' it and they're ready to scalp 
you." 

"You mean they don't come down with an attack 
of thrift," said Adelaide, "until after they've bought a 
new car." 

"That's what I mean. If I was runnin' this country 
—which I'm glad to say I ain't— I'd make it a crime for 
anybody to buy anything they couldn't afford to have 
fixed." Dan shoved the bills into a drawer. 

"Now don't forget those bills," Adelaide admon- 
ished him. 

"I won't," said Dan. "I'll [continued on pace 177 



52 



MOTOR. August 1961 



OA Shakes Up Officers 



Millikin new president as ^escalator" is 
discarded • • • Member services asked 



>lution adopted at the sixth annual conven- 
ich ended last month at St. Paul, brings the 

consequent action, members of the Inde- 
Garage Owners of America can look forward 
ing more tangible help from the national 
an in the past. Since the inception of the as- 

in 1955, emphasis has been placed upon 
g members. 

ature of the member services to be developed 
e suggested program was left to the board of 

le first time at an IGOA convention, the 
K>ke out on a design problem when it ap- 
1 resolution calling upon automobile fac- 
abandon the use of tempered glass. The case 
lated glass was summed up in a later address 
h J. Schmidt, president of the National Auto 

Glass Dealers Assn. 

)n of officers created more of a stir than nor- 
len the nominating committee proposed not 
two candidates for each of four offices. The 
►r" on which officers advanced for the last 
►f years was abandoned after George Milli- 
ingstown, Ohio, moved up from first vice 
t to president for 1961-62. 

(Josh) Wilder, Nashville, the second vice 
t, was thrown into competition with Art 
lar Rapids, la., for first vice president. Fox, 

president of the now defunct National Au- 
! Maintenance Assn. and had served as secre- 




PRESIDENT 

George Millikin, 

Youngstown, Ohio 



tary-treasurer of IGOA for one year, won the contest 
for the first vice presidency. 

George A. Millinger, St. Louis, the third vice pres- 
ident, was opposed by William McNaughton, St. 
Paul, for the second vice presidency, but the latter 
helped defeat himself when he failed to cast Minne- 
sota's votes for himself. 

John Breneman, Willow St., Pa., a long-time board 
member, was elected third vice president over W. R. 
Thompson, Miami. 

Bryan Davis, Raleigh, N. C., was elected to the 
place vacated by Fox as secretary-treasurer. 

Asheville, N. C., was selected as the scene of next 
year's convention. Jackson, [continued on page 153 



FIRST 



VICE PRESIDENTS. 
SECOND 



THIRD 



SECRETARY- 
TREASURER 





^rt Fox 

r Rapids, la. 



George Millinger 
St. Louis 



John Breneman 
Willow St., Pa. 



Bryan Davis 
Raleigh, N. C. 



R, August 1961 



^"^ 



Oil Plus Coolant Equals 



These helpful hints tell how to trace a 
cooling system leak and how to clean up 
the mess to prevent a recurrence of damage 




Cooling system is pressurized to find internal 
coolant leaks. This is done after crankcase has 
been drained, rocker covers and plugs removed 



XLxperienced servicemen do not have to be told the 
importance of detecting— and correcting— leaks of wa- 
ter or antifreeze into the engine lubrication system. 
With so many car owners driving the year round with 
antifreeze in their radiators, damage may occur in 
summer as well as winter. 

Cooling system leaks, resulting in rapid contami- 
nation of the lubricant, cause sludge, sticking hydrau- 
lic valve lifters and corrosion of engine parts. 

In extreme cases, sludge may block oil passages. 
Gummy deposits formed by the oxidation of ethylene 
glycol can cause engine seizure. An automatic trans- 
mission may be badly damaged by coolant entering 
the fluid through a leaking oil cooler. 

Most repairmen are familiar with the telltale signs 
of internal coolant leakage. Although there is no vis- 
ible discharge, the radiator needs water frequently. 



54 



Fumes from the crankcase ventilating system become 
more noticeable. The oil on the dipstick frequently 
has a frothy, yellowish appearance. Black, gritty de 
posits appear on the lower part of the stick, while the 
upper portion may show signs of rust. 

Once you have determined that coolant is getting 
into the oil, the next step is to discover where it is 
coming from. First drain the crankcase and leave the 
drain plug out. Remove all spark plugs. Take off the 
rocker-arm covers of an overhead valve engine or the 
valve chamber cover of an L-head powerplant. Re 
move the intake manifold and valve lifter chamber 
cover of a V-8, if you can do so without disturbing 
any cooling system connections. 

Add water to the radiator until it reaches the proj> 
er level in the top tank. Install a cooling-system 
pressure tester in the radiator filler neck. Pressurize 
the system to the maximum rating of the radiator 
cap. 

After the system has been pressurized for 30 min- 
utes or more, examine the tops of the cylinder heads 
and the inside of the valve-lifter chamber to see if 
any coolant is escaping. Look for water or antifreeze 
solution dripping from the crankcase drain. Turn the 
engine over several times with the starter while 
watching for water shooting from the spark-plug 
ports. 

The latter condition is the easiest to spot and cor- 




After cylinder deposits have been loosened, so 
vent is applied to valve stems. Engine is then < 
run with mixture of solvent and oil in crankcase 



MOTOR, August 1961 



Trouble 



Tea. A faulty head gasket is the most likely cause but 
don't overlook the possibility of a cracked head. If 
coolant drips from the crankcase, pull the oil pan to 
find the leak. The techniques of repairing cracked 
blocks and heads have been substantially improved 
in the past few years, so check on the availability of 
such service in your area before discarding the dam- 
aged pwirt. 

Once you have found and corrected the leak, it is 
important to determine whether the oil contamina- 
tion is due to water or antifreeze. Certain solvents are 
specifically recommended for the removal of glycol- 
based deposits. 

Test for Glycol 

Some oil company field engineers have been sup- 
plied with kits enabling them to make chemical tests 
for the presence of glycol in a sample of engine oil. 
With some types of oil, correct interpretation of the 
chemical reaction requires considerable experience. 
Temperature of the solutions must be kept within the 
recommended range. The chemicals deteriorate with 
age, so it is necessary to replace them at intervals in- 
dicated by dates on the bottles. For these reasons, 
use of chemical detection kits has been confined to 
trained personnel. 

If glycol gets into the lubrication system, some of 
its constituents oxidize at high temperature, forming 
black, gummy deposits. In severe cases, these sticky 
substances cause seizure of heavily loaded parts oper- 
ating with close clearances. Piston pins which are 
pressed into the rod may seize in the pistons, an oil 
pump shaft may stick or a camshaft freeze. 

Seizures due to glycol contamination usually occur 





After wetting finger with water, rub it against 
deposit on rocker arms or push rods. If coating 
loosens and dissolves, contamination is glycol 



Disconnecting transmission oil cooler lines. If 
oil and water run out of connection when ra- 
diator is pressurized, cooler must be replaced 



at low temperatures. The engine may run normally 
as long as it is hot but, as soon as it has cooled down, 
the starter is unable to turn it over. It can sometimes 
be started by circulating hot water through the cool- 
ing system. 

If the sticky deposits on rocker arms, push rods or 
the top deck of the cylinder head are easily loosened 
by water but are not affected by kerosene, they con- 
tain glycol. 

The most effective method of removing glycol- 
based deposits is to tear down the engine completely 
and wash all affected parts in hot water and soap or 
detergent. Be sure the cause of leakage has been 
corrected before reassembling the engine. 

Cleans Lube System 

In many cases, contaminants can be removed with- 
out taking the engine apart by cleaning the lubri- 
cation system with a prepared solution containing 
suitable solvent. 

If the engine will run, bring it up to normal oper- 
ating temperature, then immediately drain the crank- 
case. Remove the oil-filter cartridge, clean out the 
case and install a new filter. Fill the crankcase to the 
proper level with a mixture of solvent and SAE 10 
engine oil. 

With the car outdoors, run the engine at a fast idle 
for 30 minutes to an hour. Check the rocker arms to 
be sure they are receiving proper lubrication. Stop 
the engine and drain the solution from the crankcase. 
Remove the filter cartridge and swab out the case. 
Reinstall the same cartridge [continued on page 150 



MOTOR, August 1961 



^^ 




"Well, at least, George, we'll 
be in the Evening News!" 



CRASH PROGRAMS », 



Graham Hunter 





"Darn it! That's the SECOND one that got away!" 




'*WHAT NEXT! The Country Club 
wants an engine fixed on a motorized 
golf cart — and will we please bring 
along a couple dozen more golf balls!" 




'Mind if we browse?" 



"Joe's a stickler for the correct sales 
atmosphere. He sells sport cars!" 



56 



MOTOR, August 1961 



SPOT A SALE 
IN ONE SECOND 




In less time than it takes to read this, 
any repairshop can uncover prime pros- 
pects for new stoplight switches and bulbs 



It is a rule of thumb in the automotive service 
business that if you can spot a need for repairs 
or parts, the battle is half won. But what frus- 
trates most repairshop operators is the knowl- 
edge that cars roll in and out of their shops 
each day and countless car needs— and profits- 
escape their employes. 

No shop can be too busy to uncover a sales 
opportunity, particularly in those instances 



where only a few seconds are required to dig 
for the need. 

A case in point is this simple but effective 
sales tactic used by an Illinois repairman. 
When customers pull up to one of his gas 
pumps he asks them to step on their brake 
pedal. Lo and behold, he reports, some four 
out of ten stoplights don't work! 

The result? A steady and profitable volume 
in sales of bulbs and stoplight switches. The 
nice thing about it all, this is a purchase motor- 
ists won't put off. What's more, customers ap- 
preciate the repairman's alertness in bringing 
the need to their attention. 



MOTOR, August 1961 



v\ 



CURES FOR STUBBORN 



These hints will help you trace the source 
of trouble and then apply the right remedy 




Oil return hole is cleared of sludge with rod 
to prevent oil flooding at valve-cover gasket 



Plat washer under bolt load spreader on Lincoln 
valve cover gives a better seal at cover gasket 



JNothing frightens the conscientious automobile 
owner as much as an oil leak. If his oil pressure falls, 
if oil consumption shoots up, if he happens to notice 
fresh oil on the garage floor, he hightails it to his 
favorite repairshop. The lucky repairman— or un- 
lucky, depending on how you look at it — ^had better 
be prepared to find the leak and fix it without any ifs 
or buts or false starts. 

That is not the easiest assignment in the world. 
Plugging the leak is simple enough, once it is found, 
but its detection takes a little foreknowledge. 

Just because you find oil under the rear area of the 
engine, you cannot jump to the conclusion that the 
leak is in the rear main bearings or rear pan gasket. 
Oil escaping from the fuel pump mounting, front or 
side pan gasket or other points up irofit can be swept 
back along the crankcase by the air stream. The air 
can carry the oil to rear of the engine, from which it 
will drip when the car is standing. 

Must Determine Source 

On cars equipped with automatic transmission, en- 
gine leaks around the rear main bearing and cam- 
shaft core plug areas present an added problem. It is 
necessary to determine if the oil is leaking from the 
engine or from a transmission front seal or con- 
verter. 

A simple, timesaving method of pinpointing the 
exact leak location is to add to the crankcase ap- 
proximately two teaspoonfuls of powdered aniline red 
dye mixed with i/^ pt. of engine oil. After dirt and oil 



58 



accumulations have been removed, engine and trans- 
mission areas can be inspected with the car on a 
hoist and the engine running. If the fresh seepage 
bears the dye coloring, engine oil is leaking. Uncx)l- 
ored oil indicates the transmission is at fault. 

In the event oil leakage does not appear during 
the inspection on the hoist, park the car for a time 
over clean paper or cardboard. Check later for dear 
or colored stains on the paper. The oil-soluble ani- 
line dye is particularly helpful in cases where an en- 
gine is leaking at two or more points, or where an 
oil-washed area under two adjacent gaskets, such as 
the front pan gasket and front engine plate gasket 
on Chevrolet 6 cyl. engines, makes diagnosis more 
difficult. The dye need not be drained from the 
crankcase in the event leakage is not from the en- 
gine. 

An alternate means of locating leaks is by the 
"black light" method, in which a portable ultravi- 
olet lamp is used. A fluorescent compound is added 
to the engine oil, providing a luminous pattern at 
the seepage point under the light. 

Where a number of leaks are found at various 
gaskets and seals of an engine, the cause may be due 
to a build-up of pressure inside the crankcase. This 
results from clogged or pinched crankcase breather 
exhaust, other restrictions in the crankcase vent sys- 
tem or excessive amounts of air entering the system. 

On 1961 Mercury 390 cu. in. engines with standard 
road-draft vent systems, use of an oil filler cap d^ 
signed for positive crankcase ventilation systems will 
allow entry of too much air, causing pressure build- 



MOTOR, August 1961 



OIL LEAKS 



By Thomas V. Glover 

Seruicc Editor of MOTOR 





Hammer or round tool may be used to roll wick 
seal into groove of Pontiac main-bearing cap 



Slinger is installed on a Rambler 6 engine to 
eliminate oil leakage at the timing case seal 



up and possible leaks. The correct cap for the road- 
draft installation has one small round hole on each 
side of the spring clip inside the cap. On the other 
hand, the positive ventilation cap has two larger 
rectangular openings, formed by two tangs bent up- 
ward. This cap can be modified for use with a road- 
draft system by bending one tang completely closed 
over the opening and the other tang approximately 
two-thirds closed. 

Installs Oil Slinger 

Oil leakage at the timing-cover oil seal on some 
Rambler 6 cyl. engines may be corrected by installing 
a concave oil slinger behind the seal, if the slinger is 
found to be missing, in addition to replacing the seal. 
The slinger is a lose fit on the crankshaft and is cen- 
tered in position when the crankshaft damper is in- 
stalled. 

On the Corvair engine, because of its opposed- 
cylinder design, there are additional points of pos- 
sible leakage besides the front and rear crankshaft 
seals, oil pan, valve and push-rod cover gaskets. Oil 
seepage at the rear of the engine shrouds may be due 
to leaks at the engine rear housing gasket, oil cooler 
adapter seals or the gasket between the oil filter 
adapter and the rear housing. 

Each of the Corvair push-rod drain tubes, which 
individually enclose the push rods, has an O ring 
seal at the inner and outer end. Replacement of ei- 
ther O ring on any of the tubes can be done with the 
engine in the car by removing the lower side shroud 




Push rod drain tube on a Corvair is inserted 
through head. Then O-ring seal is installed 



on either side and the muffler and exhaust pipe from 
the right side. After the valve rocker cover has been 
removed, the rocker arms, ball studs, push rod guides 
and push rods are taken out, and the tubes slipped 
out of their sockets. 

When the inner O ring on a tube is being re- 
placed, the tube should be inserted through the head 
before the new seal is placed on its end to prevent 
damaging the seal in the head. After the guides and 
rocker studs have been in- [continued on page 134 



MOTOR, August 1961 



%% 




upswing to Continue 

X he economy, which had sprinted right in the April- 
June period, has run into the traditional summer 
snag. While the forward pace has not stopped en- 
tirely, the momentum has dropped from a sprint to a 
trot. 

Government officials and economists are not con- 
cerned with the current period but with what lies 
ahead for the year. The concensus is, the economic 
upswing will resume next month. 

Steel demand, according to one industry leader, is 
expected to be at least 20 per cent higher in the last 
half than for the first six months of the year. Brass 
mill officials entertain similar bullish attitudes. 

Gross national product is expected to top the $520,- 
000,000,000 mark by year's end. Personal income is 
seen climbing to $425,000,000,000 at the start of the 
new year. And construction spending for 1961, seers 
say, will set an all-time high of $57,800,000,000, up 
4 per cent from 1960. 

The one disturbing element will be unemploy- 
ment. Despite the brisk pace of industrial improve- 
ment, the Labor Dept. foresees little drop in the 
jobless total. It predicts that at least 6 per cent of the 
nation's work force will be idle at the beginning of 
1962. This compares with the current rate of 6.8 per 
cent. 

CONSTRUCTION. .In June, construction spending 
was running at a seasonally adjusted rate of almost 
$56,500,000,000, up 1 per cent from the May rate. 
Commerce Dept. predicts that total construction 
spending in 1961 will set a new high of $57,800,000,- 
000. Private housing starts, which have lagged behind 



How's Business? 



MOTOR'S Monthly Summary 

earlier forecasts, will probably top 1,275,000, up 
S per cent from last year. 

PRODUCTION. .Industrial output, which rose to 110 
per cent of the 1957 average in June, is not likely to 
show any increase this summer. If anything, the index 
may dip slightly. However, business men and econo- 
mists expect output to swing up beginning in Sep- 
tember and continuing right through the year. 

PERSONAL INCOME.. For the fourth consecutive 
month, personal income of the nation's citizens in- 
creased, hitting an annual rate of $416,700,000,000 in 
June. With industrial output on the upswing, it 
seems likely that the annual rate will come close to 
$425,000,000,000 before the new year begins. 

CARLOADINGS.. While weekly rail freight loadings 
continue to run far behind last year's pace, intercity 
truck tonnage has forged ahead of 1960*s levels. Rise 
in truck tonnage began in June and carried over into 
July. Despite a bad first half, railroad men predict 
increased loadings in the last five months of the year 
will bring freight loadings closer to 1960*s volume. 

EMPLOYMENT.. Although the number of jobhold- 
ers has increased to 68,706,000, a new high, the jobless 
count jumped 802,000 to a total of 5,580,000 in mid- 
June. Labor Dept. foresees little drop in unemploy- 
ment in the next five months. It predicts that 6 per 
cent of the work force will be idle at year's end, small 
improvement from the current rate of 6.8 per cent. 

PRICES. .The index of wholesale market prices has 
been edging up, reaching 1 18.9 per cent of the 1947- 
49 base last month. The rise has been paced by farm 
products and processed foods. Immediate outlook is 
for consumer prices to climb, too. 

CREDIT. .Interest rates since the start of the year 
have been relatively steady, but well below the highs 
of 18 months ago. Consumer and business demands 
for credit have not been heavy enough to spur a rise 
in interest rates. In the home mortgage field, lack of 
demand has resulted in a decline in rates. 

RETAIL SALES.. Airs well with the nation's reuil 
merchants, according to latest figures which show that 
retail sales in June rose to nearly $18,300,000,000, 
1 per cent above the May level. With rising employ- 
ment, longer work weeks and increased personal in- 
come, it is conceivable that 1961 retail sales will 
establish an all-time high. 



► 



60 



MOTOR, August 1961 




TOUGH 



Tin flash plate— protects 
bearings from Dxiddtion and 
rust 

Lead-tin overplate— con- 
forms to shaft during 
bfeak in 

Barrier plate— stabilizes 
overplste 

Copper altoy Itning— for 
high load capacity 

Steel back-gjves stroof 
bearing support 



put your equipment to work, loads on connecting 
ankshaft bearings build up to 1,000, 2,000, 4,000 
rounds per square inch. Engine bearings must be 
)ugh to stand up under these two-ton pressures. 

ogul developed and built the 5-layer, heavy-duty 
it bearing for just this kind of service. It will 
luous loads up to 4,800 psi . . . triple the load limit 
it babbitts. Five separate layers giA'e you high 



fatigue strength for high horsepower engines plus the g 
"conformability" that's necessary for new bearings 
adjust to the crankshaft during break-in. 

The complete Federal-Mogul line also includes overpla 
aluminum-alloy, straight copper-alloy and babbitt bearii 
Each is designed for a particular type of engine and gi 
maximum service in it. When you need replacenn 
bearings, get Federal-Mogul . . . and you'll get the b 





FEDERAL-MOGUL E*«»c BEARINGS 

FEDERAL-MOGUL SERVICE 
DIVISION OF FEDERAL- MOGUL- BOWER BEARINGS, INC. • DETROIT 13, MICHIGAN 



t, August 1961 




NOW . . . WHAT PRICE "BARGAIN" BRAKE LININGS? 



When it's too late to make any 
difference, it's a simple matter to 
add up the real cost of false 
"bargains" in brake linings. At 
the time they are needed most, 
the so-called "just as good, but 
lower cost" linings just don't 
have it. The insignificant amount 
of money saved on these linings 
is offset many times over by the 
shocking damage to the vehicles 
and by the injuries that drivers 
and passengers suffer. 

The worst part is that cheap 
brake linings look much like new 
car linings. The vast difference in 
materials, engineering, and manu- 
facture is apparent only to the 
trained eye. Thus, the car owner, 



in his efforts to save a little 
money, is easily sold on sub- 
stitute linings. The dealer who 
sells this kind of lining is doing 
his customer and his own reputa- 
tion a disservice. 

The best way to avert acci- 
dents caused by cheap, low- 
quality brake linings is to sell and 
install only reputable brake lin- 
ing brands like Bendix. Products 
of intensive research and engi- 
neering, they are carefully made 
firom quality materials by expert 
craftsmen. Bendix and other lead- 
ing manufacturers who market 
their products year-in and year- 
out have too much at stake to 
compromise their quality in any 



way. We will be in business long 
after the "bargain" brake lining 
manufacturers have vanished. 

When you are considering 
the choice of brake linings, 
it's well to remember this: 
automobile and truck manu- 
facturers go to great lengths 
to protect their customers. 
With their vast purchasing 
power 9 as well as their con- 
tinuing research and testing 
programs, they make sure 
that the brake linings they 
install are the best. It's a 
matter of record that Bendix® 
brake linings are installed on 
more new vehicles than any 
other brand. 



MOTOR, August 1961 



"NEW CAR SAFETY"- BUILT-IN ADVANTAGE OF 

BENBIX BRAKE LININGS 



You can be confident you are providing the best in 
quality when you sell and install Bendix brake 
linings. In replacement applications, they provide 
the same safety, eflSciency and customer satisfac- 
tion that make Bendix original equipment linings 
the overwhelming choice of vehicle manufacturers. 
A few of the reasons: 

LABORATORY AND FIELD-TESTING. Bendix lin- 
ings are tested exhaustively, both in the research 
laboratory and in the field— under every kind of 
driving condition. Bendix engages in more practical 
research than does any other brake manufacturer 
in the world. 



QUALITY OF MATERIALS. To match materials 
with the highest of engineering specifications, 
Bendix uses only the best of raw ingredients. 
Bendix makes its own resins— one of the few 
manufacturers to do so. 

QUALITY-CONTROLLED MANUFACTURE. Every 
step involved in the manufacture of Bendix brake 
linings is supervised by careful quality control. 
Modem, automated equipment includes automatic 
drilling machines and conveyorized ovens. These 
reduce production costs and cut the possibility of 
hiunan error. 




MODERN BRAKE UNING PLANT— An idea of the kind of 
equipment used at Bendix Marahall-Eclipse can be gained 
from this photo. Conveyorized ovens cure high-temperature- 
resistant friction materials used in Bendix quality linings. 




BE SURE TO SPECIFY BENDIX LININGS. EDF, the top quality 
lining, or Bendix Friction King, the long-weariig economy 
lining. Both are available in bonded shoes and drilled sets. 
See your jobber, or write for name of nearest distributor. 



See the new sound-color film "Security Clearance" at the Bendix 
Brake Clinic in your area. Call your distributor for clinic dates. 



Marshall-Eclipse Division 



TROY, NEW YORK 




MOTOR, August 1961 



Factory Service Sla 



Detroit experts keep you up-to-date on 
latest repair changes and procedures 



CHRYSLER 
Cures Brake Shoe Drag 

A new brake-shoe return spring, 
part No. 2266881, is available for 
use on 1959-61 Chrysler models 
MC-1, PC-1, RC-1 and RC-2 with 
11 in. diameter three platform 
brakes. The new spring provides a 
15 per cent greater spring load to 
reduce the possibility of shoe drag. 

The heavier springs may be used 
on front or rear wheel brakes, or 
on both front and rear. They must 
be installed in pairs on the right 
and left sides of the car. Shoe con- 
tact areas on the platforms should 
be lubricated with a thin film of 
the proper lubricant. 

PLYMOUTH VALIANT 
Correct Fluid Level 

A "no-drive" condition in a 
TorqueFlite 6 transmission, gener- 
ally occurring after making the first 
stop when the car is cold, can be 
caused by an incorrect fluid level 
in the transmission. A low level 
causes a cavitation at the pump 
strainer, and a loss of front pump 
prime. 

The correct fluid level on a 1960 
Plymouth or Valiant is to the 
'Tuir* mark to Y^ in. above when 
hot. On 1961 models, the fluid 
should be at the "Add 1 Pint*' mark 
when cold, or between this mark 
and the "Full" mark when hot. 

If the condition still exists with 
the proper oil level, check push- 
button cable adjustment. Next, if 
necessary, remove the transmission 
and disassemble the front pump. 
The specified clearance for the 



front pump rotors and the face 
the housing is .001 to .0025 in. It 
pump clearance is normal, inspect 
the rear clutch and seals. 

CORVAIR 
Make Torque Tool 





a 



I 



L 



4-yin. 



Shaded areas show where hook 
is welded or brazed to shank 

New belt on a Corvair engine 
blower should be adjusted to a 70 
lb. strand tension. A belt in use for 
more than 1,000 miles should be 
adjusted to 50 lb. strand tension. 
Tension can be checked either 
with a tension gauge or with an 
easily made torque tool. 

Shank of the tool is made from 
steel bar approximately 14 in. 
thick, ^ in. wide, and 5 in. long. 
A square hole to take a torque 
wrench is made by drilling a 54 or 
1/^ in. hole and filing it square. The 
hook part of the tool is 5 in. long 
and is made from the slotted end of 
a generator brace. With the tool 
assembled, form the hook to fit the 
top of the idler pulley bracket. The 
reinforcing rib of the casting must 



be in the slot in the hook, with the 
shank toward the rear. 

To adjust with the tool, loosen 
the idler pulley to eliminate drag 
between the pulley bracket and en- 
gine mounting. Pull the torque 
wrench toward the rear to apply 
20 Ib.ft. for a new belt, or 15 Ib.ft. 
for a used belt. Maintain the 
torque and tighten the pulley. Do 
not even momentarily exceed the 
specified torque. 



RAMBLER 
Tests Booster Pump 

The vacuum booster pump on 
196061 10, 20 and 80 series cars 
uses a metal piston with an "O" 
ring seal. This type pump requires 
a metered amount of oil for lubri- 
cation. The presence of oil on both 
sides of the piston and in the con- 
necting hose is therefore normal 
and does not necessarily indicate 
that the pump is defective. 

To test the booster pump, dis- 
connect the manifold and wiper 
lines at the pump. Connect a vac- 
uum gauge to the wiper side of the 
pump. Run the engine at 800 to 
1,000 rpm. A vacuum reading of 
14 to 19 in. is normal and indi- 
cates that the piston ring and 
valves in the pump are in good 
condition. 

A vacuum reading higher than 
19 in. or lower than 14 in. indi- 
cates a defective pump which could 
cause excessive oil consumption or 
poor wiper operation. 

[continued on page 66 



64 



MOTOR, August 1961 



mm 






mm 



KENDALL 



KENDALL 



iiracx 



KENOAU 






MHDAU' 



IIE' t^S^' 



KENDAU 



THE 
CASE 
FOR QUALITY 



Refined from the choicest 
100% Pennsylvania Crude and 
sold at the "regular oil" price, 
Kendall Dual Action is the 
motor oil that builds customer 
good will and repeat business 
for all your products and 
services. It is certified to 
exceed auto manufacturers' 
test sequence for service MS. 

Stocked by the case, it gives 
greater inventory control, brand 
identification and the added 
protection of refinery-sealed 
shipments. 

Ask your Kendall distributor 
about Dual Action — now avail- 
able in 6 4qt. cases as well as 
24 Iqt. cases. 



KENDALL REFINING COMPANY, BRADFORD, PENNA. 

Lubrication Specialists since 1881 




MOTOR, August 1%1 



%% 



What Caused This? 



The owner of the Mercury 
complained of a severe slippage 
in his automatic transmission 
when in reverse. After prelim- 
inary checks had been made, the 
transmission was removed and 
disassembled. The cracks shown 
here in the reverse servo were 
then discovered. Do you know 
what caused this? You'll find the 
answer on page 174. 




Factory Service Slants 

continued from page 64 

DODGE 
Quiets Oil Pump Noise 

A noise from the oil-pump re- 
lief valve on a 1959 or 1960 car 
equipped with 361 or 383 cu. in. 
engine can be eliminated by in- 
stalling a new type relief valve 
spring and damper assembly, part 
No. 2202845. The noise can be 
identified as a growling, grinding 
or buzzing sound. It usually causes 
a vibration which can be felt by 
touching the oil pan. 

FORD 

Wheel Alignment Specs 

Current front wheel alignment 
specifications for 1961 Econoline 
vans, buses and pickup models are: 
Caster 3i4 deg., plus or minus ^4 
deg. Camber s^ deg., plus or mi- 
nus 14 deg. Toe-in %2 ^'^•» P^"^ ^^ 
minus %o in. Kingpin inclination 
71/2 deg. " 

OLDSMOBILE 

Adjust Wheel Bearings 

To adjust the roller-type bear- 
ings on F-85 front wheels, torque 
the adjusting nut 10 to 15 Ib.-ft. 
while revolving the wheel. Then 
back off one-sixth to one-fourth 
turn and install the cotter pin. This 
should remove preload on the bear- 
ings since a slight amount of end 



play is permissible with roller bear- 
ings. 

Be sure the threads on the spin- 
dle and nut are clean and do not 
bind. Chips or foreign material on 
the threads will give an incorrect 
torque reading and can result in 
incorrectly adjusted bearings. 



PONTIAC 

Lubricates Starting Motor 

If there is a chatter on disengage- 
ment of the starting motor, or add- 
ed friction during cranking, the 
trouble can be due to dry com- 
mutator shaft bearings. To elim- 
inate a groan or chatter when the 
starter disengages, lubricate the 
armature shaft bearings at the com- 
mutator end with a suitable lubri- 
cant. 

When the starting motor cranks 
slowly and no electrical malfunc- 
tion is evident, the trouble may be 
due to high friction caused by dry 
bearings. This can be corrected by 
applying the recommended lubri- 
cant to the commutator shaft bear- 
ings. 



STUDEBAKER 
Checks Power Steering 

An incorrectly adjusted control- 
valve spool nut on a power steering 
unit can be checked by looking for 
the following symptoms: No notice- 
able power assist in highway driv- 
ing, manual assist required to re- 
turn the wheels to a straight-ahead 



position after cornering at slow 
speeds, a noticeable break-through 
in power assist when turning the 
wheels with the car stopped. To ad- 
just the control - valve spool nut, 
tighten it until it bottoms on the 
centering spring spacer. Then back 
off one-sixth to one-quarter turn. 

Loss of assist or recovery in one 
direction, or wander, may be caused 
by the dust shield on the pitman 
arm ball stud catching on the sleeve 
on the housing. The control valve 
and housing-sleeve assembly should 
move slightly over the pitman ann 
ball stud in both directions, with- 
out exposing the opening in the 
sleeve assembly, when the wheels 
are moved sharply. If there is inter- 
ference replace the dust seal and 
shield. 



COMET 

Services Ventilator 




Adapter for positive type 
crankcase ventilator must 
be inserted only Yz in. 
into cylinder block 

The positive-type crankcase ven- 
tilator must be serviced at 8,000 
mile intervals. This requires the re- 
moval and cleaning of the ventila- 
tor parts, including the ventilation 
outlet adapter which is secured to 
the cylinder block by an interfer- 
ence fit. Tap the adapter lightly 
from side to side while exerting a 
pull to remove it. 

Before installing the adapter, 
mark the pipe at a point I/2 in. 
from the end to be inserted in the 
cylinder block. Then start the 
adapter into the block, properly po- 
sitioned with respect to the venti- 
lation tube and hose connections. 
[continued on pace 68 



66 



MOTOR, August 1961 




M 

1 



1951 
1952' 

1953 ^f. 

1954 ' 
1955 
1956 
"^57 

358 

%959 

I960- 

1961 



v> 



^ ANY FORD AUTOMAT 

TRANSMISSION CAN 
COMPLETELY SERVICED [ 

MOTORCRAFT PARTS & KIT 



Now a full line of Motorcraft factory-approved auto- 
matic transmission repair Icits completely service the 
10 million Ford-built automatic transmissions on the 
road today, individual parts are available, too! 

With Motorcraft Parts and Kits, you're assured of 
better cataloging than ever before, plus certified con- 
formity to original equipment specifications. And every 
improvement is instantly incorporated. For example: 
A longer-lived front oil pump seal recently superseded 



an older type as a replacement part for all three 
automatic transmissions ever built by Ford. Asi 
the change-over was approved . . . Motorcraf 
matic Transmission Repair Kits from 1951 to 11 
eluded the new seal. Even if Ford should make fii 
improvements in one week, they would immedia 
included in Motorcraft Kits. 

Quality design and engineering like this are ty| 
all the parts in the fast-moving Motorcraft line. 



QUALITY-BUILT TO 




BETTER.... LONGER 



MOTOR, August 1961 



Factory Service Slants 

continued from page 66 

Tap it inward only to the 1/2 ^^• 
mark. If the adapter is inserted too 
far and contacts the wall on the 
casting, it will be restricted and 
the ventilator will not function 
properly. 

BUICK 
Ends Horn Contact Squeak 

If a squeak occurs from the horn 
contact on a 1961 Buick, it can be 
eliminated quickly without remov- 
ing the steering wheel. 

Take off the center emblem as- 
sembly from the steering wheel. 
On the Special Series with a stand- 
ard steering wheel, remove the 
horn button cap and switch assem- 
bly. To apply the lubricant, wrap 
electrical tape around a short 
length of % in. diameter rod to 
form a cup, or use a small camel 
hair brush. Now apply a light lu- 
bricant through one or both of the 
threaded puller holes in the hub 
of the steering wheel. Rotate the 
wheel while holding the applicator 
against the horn contact ring. 

MERCURY, COMET 
New Rear Pump Rotor 

A new rear pump rotor for 
1959-61 cars with two-speed auto- 
matic transmission now enables a 
service repair to be made without 
replacing a complete pump as- 
sembly. However, if the pump 
body is scored, the pump assem- 
bly should be replaced. 

The new rotor, part No. 
COAP-7A497-A, does not have 
slipper spring pockets. Shorter 
slipper springs, part No. COAP- 
7A499-A, are .54 to .57 in. long 
and must be installed with the 
new rotor. 

Measure the width of the new 
rotor and the depth of the pump 
body bore to make sure there is 
the proper .001 to .003 in. clear- 
ance between the rotor and body. 
When reassembling the slipper 
and slipper springs use only five 
of each, leaving out No. 1 and 
No. 4 positions. 



VALIANT 
Secures Door Handles 



BODY. 



i ■••• 



>.... 



Deepen flat in top rear groove 
for left doors and the bottom 
front groove for right doors 

Remote control handles on the 
inside of doors on 1960-61 models 
may loosen slightly. This is due to 
the groove in the handle shaft not 
being deep enough for proper en- 
gagement of the clip which retains 
the handle. 

To eliminate the looseness, re- 
move the handle and handle spac- 
er. With a hacksaw, increase the 
depth of the flat in the groove on 
the shaft .040 to .050 in., or ap- 
proximately %4 in. For handles 
on doors on the left side of the car, 
dee{>en the flat to the top and rear 
of the shaft. On right side doors, 
deepen the flat to the bottom and 
front on the shaft. 

Before reinstalling the handle, 
ins{>ect the retaining clip in the 
handle for damage and, if neces- 
sary, replace it. Install the handle 
so that the engaging side of the 
clip snaps into the deeper groove. 
Right door handles should point 
up to approximately the 1 1 o'clock 
position and left door handles to 
1 o'clock. 

CADILLAC 

Oils Convertible Zipper 

The zipper on the back curtain 
on convertibles can be kept in good 
operating condition by lubricating 
it twice a year. To do this, unfasten 
the zipper completely around the 
opening and lower the back cur- 
tain into the top compartment 
well. 

Then dampen a cloth with a 
liquid detergent or fabric cleaner 
and, with medium pressure, clean 



the zipper on the curtain and val- 
ance. Continue the cleaning until 
the rag remains clean. Do not ap- 
ply cleaner to the vinyl part of the 
back curtain. Dried sealer, which 
might interfere with zipper opera- 
tion, can be scraped off with a 
knife. 

Now apply a light coating of a 
silicone lubricant to the zipper 
scoops. Operate the zipper several 
times through its complete cycle 
and then wipe off any excess lubri- 
cant. 

Raise the curtain and return 
the slide fastener to the closed po- 
sition. 

BUICK 
Aids Molding Installation 

A new clip, part No. 1S50938, 
simplifies the replacement of the 
side moldings on the front fenders 
of 1961 models. The new clip, of 
the spring wire snap-in type, makes 
it unnecessary to gain access to the 
inside of the fender. 

When this new clip is used, the 
production T-bolt clips can be cut 
off. This will eliminate the need for 
removing or loosening the fender to 
remove the nuts from the T-bolt 
clips. 

LINCOLN 
Heat Lamp Caution 

Care should be taken when using 
banks of heat lamps since intense 
heat directed against a windshield 
can soften the thermoplastic inter- 
layer in the glass. When this hap- 
pens bubbles will form between 
the two glass sections and in some 
instances discoloration may also 
occur. 

To avoid this trouble, an insu- 
lator should be placed over the en- 
tire windshield to protect the glass 
when heat lamps are used. A quilt- 
ed fiberglass pad, approximately 1 
in. thick, and with aluminum paint 
or foil covering the outer surfaces, 
will insulate the windshield satis- 
factorily. This will prevent any 
possible damage. 



68 



MOTOR, August 1961 



4 

I 



■mf,}^ 





Scarboroiigli, Toronlu. Onl 




$10 for Your Ideas 



Hove yoy come ocrofi any tfm#iaving short cvfs or iolutions to 
tough r^poir problems? If you have, and the idea h a good onti 
MOTOR will pay you $10. If your idea needr on illustration, just tn* 
close a rough ikefch in your letter. MOTOR'S artists will do o finishd 
drawing. 

When your idea oppliei to one portfeular cor make, be sure to gW« 
the make and modef yeor of the car. 

Naturally ideas which have already been used or offered elsewhert 
connot be considered. 

So grab a pencil and jot down your idea on your shop's letferhaod 
or billhead. Then mail ft to "Fix It" EdHor, MOTOR, 250 W, 55tfi Sf^ 
N, Y, T9, N. Y. 



eaders Tell How To 



FIX IT 



Saves Gas Cans 

Gasoline cans loaned to custom- 
ers present a problem because the 
gas will only slowly gurgle out of 
the can just when the customer is 
in a hurry. A customer who bor- 
rows one of these cans usually 
punches a hole in the top of it for 
a vent. This, however, ruins the 
can because the gas will leak 
around the top when the can is 
refilled. 

We now drill a hole through 
the top of each can large enough 
to install a discarded tubeless-tire 
valve. Then we attach a wire to 
the valve and pull it up through 
the drilled hole. A dust cap in- 
stalled on the stem makes the can 
air tight. To pour, simply remove 
the cap from the stem. 

— JBROMB p. PATTBRSON 

Pattertoa't Atlantic S«nric« 

Btrwick, Pa. 

Guide Bolt Removal 

Guide bolts make it easier to 
install cylinder heads but some- 
times full-length bolts can't be re- 
moved after the head has been 
installed. This applies, for in- 
stance, when installing a head on 
a Chevrolet 6 cyl. engine. 

In such cases, cut guide bolts 



long enough to protrude about 
1/^ in. above the top of the block 
when they are installed. Slot the 
tops of the bolts to take a screw- 
driver. After the head has been 
installed and a few head bolts 
started, back the guide bolts out 
of the threads in the block with 
a screwdriver. Then lift the guide 
bolts out of the holes in the head 
with a magnet. 

—RONALD p. WBINBRT 

BiU't ShaH Samoa 

Qlanyiaw, ID. 

Speeds Transmission Work 

We use a procedure which saves 
considerable time on removing 
automatic transmissions on 1957 
and later Fords. These cars have 
a single crossmember which is 
bolted to the side rails with three 
bolts on each side. The side rails 
are hollow and moisture and cor- 
rosion cause the two bottom bolts 
to rust inside the frame member. 

Before attempting to remove 
these bolts, we drill a small hole 
through the underside of the 
frame directly below the bolts. 
The ends of the bolts can then be 
sprayed with }>enetrating oil. 
Then the bolts can easily be re- 
moved without risk of breaking 



them or distorting the threads in 
the frame. This greatly aids the 
removal and installation of the 



transmission. 



— ROBBRT PLACK 

Widawatar Moton 

Laf ayattt, Ind. 



Cleans Heat Passage 




Hole is drilled aad tapped ^ 
in. from end of heat passage 

When the heat passage through 
the manifold to the carburetor 
on a Chevrolet V-8 clogs, there's 
an easy way to clean out the pas- 
sage without removing the mani- 
fold. 

Take off the carburetor and 
center-punch the top of the heat 
passage at points ^ in. from the 
edges of the inlet and oudet 
branches of the passage. Now drill 
2^4 in. holes and tap to take a 
i/^ in. pipe plug. 

To remove the carbon, apply 

[OONTINUED ON PAGE 75 



I 



72 



MOTOR, Auguft im 



.Getting the Business. 




PS.- GUESS WHO HAP TO BE 
TOWEP IH TWO PAYS LATER I 



Fix It 



continued from page 72 

the flame of an acetylene torch 
until it starts burning. Then close 
the acetylene valve, leaving the 
oxygen flowing, until the passage 
is clean. Install the pipe plugs 
and carburetor to complete the 
job. 

—ADOLPH HUBLAR 

New Albanv Motor Co. 

New Albany, Ind. 

Safe Pipe Removal 

To remove a sheet-metal pipe 
from a cylinder block, first slip 
a bolt or a short length of iron 
pipe inside the sheet-metal pipe. 
The sheet-metal pipe can then 
be gripped firmly with a visegrip 
pliers without danger of collaps- 
ing or bending the thin tubing. 

Now tap against the visegrip 
pliers with a hammer to remove 
the pipe. 

— BLI WOOD 

Bli Wood Auto Repair Shop 

Missoula, Mont. 

Easier Powerglide Repair 

The rear-pump drive pins on 
Powerglides occasionally shear 
and are wedged tight in the out« 
put shaft. If the broken pin can- 
not be removed, a ^repair can still 



be made without removing and 
disassembling the transmission. 

To make the repair, drill a hole 
through the bottom of the case 
directly under the drive pin. Weld 
a 1/^ in. drill to a 2 in. length of 
drill rod. Now drill out the bro- 
ken pin by inserting the drill ex- 
tension through the hole in the 
case. 

After the repair has been com- 
pleted, tap the hole in the case 
for a 1/^ in. pipe thread and in- 
stall a i/^ in. pipe plug. 

—JOSEPH F. POSPISIL 

Albachten Motors Inc. 

Worthington, Minn. 

Improves Oil Supply 

We have had a number of Ford 
292 cu. in. overhead-valve engines 
which did not supply enough oil 
to the rocker arms and shaft. This 
occurs when the center camshaft 
bearing becomes worn. As the 
bearing wears, it forms an inden- 
tation, or groove, in the center 
camshaft journal which cuts the 
oil supply to the rocker-arm shaft. 

To remedy this condition, re- 
move the camshaft and cut the 
existing groove in the center cam- 
shaft journal %g in. deeper. Blow 
out the oil ports through the 
block or force grease under pres- 
sure through them to clean out 



the ports. Then reassemble the 
camshaft. 

A new set of camshaft bearings 
will also remedy the condition. 
However, this requires removing 
and tearing down the engine. 
Deepening the groove in the jour- 
nal is much less expensive and 
gives an eflFective correction when 
the wear is not excessive. 

—JAMBS H. CBASB 

Washington Motor Sales Co., Inc. 

West Orange, N. J. 

Quiets Camshaft Squeal 

A squeal from the front area 
of a 1961 Ford 352 cu. in. engine 
can usually be traced to the thrust 
button on the front of the cam- 
shaft. I have removed the radi- 
ator, water pump, fuel pump and 
timing cover, replaced the thrust 
button which bears against the 
cover and lubricated it. However, 
the squeal came back again in a 
short time. 

Now, when I remove a timing- 
chain cover for this job, I drill a 
hole in the top of the cover and 
drive an oil cup into the hole. An 
oil cup of the type used on gen- 
erators is ideal for the purpose. 
Then, if a squeal occurs, the 
thrust button can easily be lub- 
ricated with a long spout oil can. 

—EARL HOFFMAN 

Manbeck Ford Ca 

Pine Grove, Pa. 

Emergency Brake Cable 




Jaws of pliers press back 
spring from end of cable 

A pair of special pliers for in- 
stalling the ends of emergency 
brake cables can easily be made 
from scrap available around the 
shop. The pliers push back the 
spring on the cable to make it 
easier to install cable on the arm. 

The pliers are made from light, 
flat stock 14 in. wide. Cut two 
lengths to form the handles. Drill 
holes and install a pivot. Cut two 

[continued on PAGE 78 



MOTOR, August 1961 



'V^ 



Fix It 



continued from page 75 

2 in. lengths for jaws and slot one 
end of each piece widi a hack- 
saw. The slot should be wide 
enough to slip over the cable. 
Grind tapers on the slotted ends 
of the jaws so they will slide into 
place easily. Then weld the jaws 
to the handles. 

To install a cable, slip the jaws 
between the spring and the cable 
end. Then just squeeze the han- 
dles to compress the spring, and 
slip the cable into place on the 
arm. 

—RONALD CAMPBELL 

Campbell's Repairing and Welding 

Grove City, Pa. 

Changes Push-Button Lamps 

The lamp for illuminating the 
push-button control for the auto- 
matic transmission on late model 
Ramblers is hard to replace. Fin- 
gers won't do the job because the 
lamp must be reached through a 
slot in the dash after the push- 
button control is reached. 

A y^Q in. socket attached to a 
straight handle and extension will 
reach the lamp. Insert a 2i/^ in. 
strip of cellophane tape in the 
end of the socket. This tape makes 
it possible to twist and withdraw 
the lamp without dropping it. 

_ —DICK GERHARD 

Dick's Brake and Ignition 

Rochester. N.Y. 

Frees Stuck Choke 

Occasionally a backfire on a 
Ford or Mercury equipped with a 
four-barrel carburetor will cause 
the choke to stick. 

To prevent this, drill two %2 
in. holes in the front of the car- 
buretor in a line approximately 
Vi 6 in- below the point which the 
choke butterfly contacts when it 
closes. The two holes should be 
about 2 in. apart. Now install 
sheet-metal screws in the holes, so 
the tips of the screws protrude on 
the inside of the carburetor. 

The screw tips prevent the but- 
terfly from going past center when 
a backfire occurs, which keeps the 
butterfly from jamming. 

^ , ^ — H. L. ACKMAN 

Gaksburg Lincoln-Mercury Ca 

Galesburg, ID. 



.BODY TIPS. 



MOTOR will pay you $10 fo reach usable 
timesoving short cut from the body man 



Aids Panel Straightening 




Bar is inserted through 
opening in jaws of pliers 

Straightening the top of a quar- 
ter panel section on many late 
model cars, including Ford and 
Chevrolet, is a problem. There's 
not enough room to hammer out 
the panel and it's hard to get 
enough leverage for a bar or pick. 

To make a fast repair on this 
area, fasten the jaws of visegrip 
pliers to the weather-strip retain- 
er on the trunk opening. Now in- 
sert a pry bar or pick rod through 
the opening in the jaws of the 
visegrip. The visegrip provides an 
effective fulcrum and the required 
force can then be applied through 
the bar or pick to straighten the 
panel. 

— BRIK MYKOWSKY 

City Motor Service, Inc. 

Chicago, III. 

Secures Loose Knobs 

After trying many different 
ways to keep loose door lock re- 



mote-control buttons from 
ing off the rods, I have found 
sure way that is simple and 
Cut a small rubber band in 
Fold one piece in half to form 
loop and insert the loof>ed end ia 
the control button, leaving the 
two ends of the rubber band pro- ' 
truding slightly. Now spread the 
two ends to be on opposite sides 
of the rod and thread the control 
button on the rod. The rubber 
band will wad up inside the cou-^ 
trol button and bind tightly to 
the button and rod. 

—JOHN MOTTBKT^ 
Barford Cbeirrolet Ca^^ 
Clayton, U9^: 

Speeds Panel Job 

On most door-panel replace*^— 
ment jobs the damage is located^ 
below the belt molding. It's mudlj 
easier and faster, in such cases, ta. 
replace just the damaged area be- 
low the molding, rather than the 
complete panel. 

To make the replacement, cut 
off the lower part of the panel 
below the molding. Now match 
the cut on the new panel and in- 
stall it with sheet metal screws or 
pop rivets. Weld or braze the 
ends. 

With this method nothing has 
to be taken apart and the job can 
be done in one-third the time re- 
quired to install a complete 
panel. 

—ROBERT PBDRICK 

MorrisWUe Motort 

Morriavilk. Pa. 






How Would YOU Fix It? 

A chance to test your skill as a troubleshooter 



► The salesman's car had been 
gradually losing power. When a 
check indicated the need for a 
valve job, the salesman agreed to 
leave it with the repairshop for a 
few hours to get the work done. 
Although speed was essential to 
the customer, the shop serviced 
the valve faces and seats, checked 
the springs and buttoned up the 



job after performing a fast tune-up. 

The car ran fine but after a 
snort time the customer was back, 
complaining of a miss. A check 
showed burned distributor points 
and a new set only gave a tem- 
porary correction. 

Do you know what was over- 
looked on this job? Check the 
answer on page 180. 



78 



MOTOR. August 1961 




Rings, pistons, pins, bearings, valve 
train parts, water pumps, chassis 
parts? All parts in the McQuay- 
Norris line— designed and manu- 
factured to the same high standards 
of quality and precision— are known 
for uniform performance and 



longer service. Your McQuay- 
Norrls Wholesaler is "replacement 
parts headquarters" to mechanics 
all over the country who have 
experienced the satisfaction of 
working with the McQuay-Norris 
line. Use them on your next job. 




i McQUAY'NORRIS /W>^/VUFACTURING CO., ST. UOUVS^TOROVy^O 



Here are the facts that will hel 




**Telar" Is now only $3.95 a gallon— the most economical 
long-lasting anti-freeze, anti-rust and summer coolant money 
can buy. If your customer plans to keep his car for more than 
one winter, the cost for protection with "Telar" can average out 
to dollars less than the cost of two fills with one-year anti-freezes. 
And remember . . . with "Telar" your customer buys only the 
anti-freeze protection he necd§— no need to protect to 40** below 
zero if he doesn't need it. 




^'Telar'* Is recommendecfl for cars with aluminum engines. 

Years of research have proven that "Telar" completely protects 
the aluminum now used in many car engines. Same goes for all 
other metals in the cooling system . . . copper, iron, steel, etc. 
**Telar" is a modern product for modern cars You can recom- 
mend it with confidence to all of your customers. 




**Telar*' Is Installed Just like you've been Instatllng 
"Zerex" all these years, quickly and without fuss. "Tclar" is 
not a dif!icult-to-handle full-fill product— no need to waste space 
stocking water, "Telar" and tap water in the proper proportioos 
make the best anti-freeze, anti-rust and summer coolant on the 
market. And the amount of "Telar" your customer needs is 
exactly the same as the amount of "Zerex" you would install 




'*Telar" is effective as a summer rust inhlDltor and 
coolant, too. Many anti-rusts on the market today do not pro- 
tect as well as "Telar" in the summer— when the threat of rust 
and corrosion is greatest. With "Telar" in the cooling system, 
there is complete protection from rust and corrosion. And "Tclar** 
has a higher boiling point than water. Many dealers gotajumpon 
the anti-freeze season last year— by recommending and install- 
ing "Telar" in July and August, before the first-freeze rush. 



Be ready to go both ways . . . sell ZEREX and TEliR 



ZEREX® anti-freezc 

with MR-8 rust inhibitor 

. , . finest permanent type 

anti-freeze. 




TELAR* anti-freeze and 

summer coolant protects 

year after year. 




«0 



MOTOR, August 1961 



^ou sell lelar 



ANTI- FREEZE AND 
SUMMER COOLANT 



in 1961 




'Telar" does its work effectively year after year, winter 
ind summer. The "Telar" you put in now will protect yourcus- 
omer's cooling system for as long as he keeps his car (requiring 
miy occasional make-up). That's because Du Pont spent years 
►f research in developing a rust inhibitor so effective it lasts 
car in, year out. This long-lasting protection, plus new low price, 
/ill make "Telar" appealing to many more of your customers. 




There's profitable make-up business for you with 
■Teiar". Under normal driving conditions, a certain amount of 
OSS through leakage and overflow is unvoidable with any anti- 
reeze. So once in a while, you'll find that your customer's 
adiator needs some make-up. In the summer you can add plain 
vater; in fall and winter you'll add some "Teiar". You build 
ip a steady, repeat business that's fast and profitable. 




**Telar" Is sold tnrougii servicing dealers. Again this 
year, like last, you'll find "Telar" where it belongs— in service 
stations, garages and car dealerships. At $3.95 a gallon, there's a 
lot of profit in selling "Telar"— and that profit isyours exclusively. 




Color Check is an added safeguard! Du Pont has proven 
that the super rust inihibitor in "Telar" can be expected to out- 
last your customer's car. To be sure he will have complete anti- 
rust protection at all times, a Color Check feature was added to 
assure him the rust inihibitor is continually doing its job. "Telar" 
is the first anti-freeze with such a safety feature. If *Telar" turns 
from normal red to yellow (and this rarely happens), the solu- 
tion should be replaced, because it is no longer fighting rust, 
even though it may still be giving anti-freeze protection. 



IMPORTANT NOTE TO DEALERS 

You'll probably never have a customer whose "Telar" turns yellow. But 
if you should, you replace it immediately with the amount initially in- 
stalled. Then return the installation certificate issued to the customer to 
your anti-freeze distributor. Your stock will immediately be replaced with 
the exact amount of 'T^lar" that you installed. Q Complete details for 
replacement of any •Telar" which has.turned yellow, along with original 
installation certificate for your customer, will be found in the Du Pont 
1961 point-of-sale Dealer Kit. 




«£e.u.$.PAT.orf 

0ETTER THINGS FOR BETTER LIVING 
...THROUGH CK€W.V^\^^ 



MOTOR, August 1961 



%v 



IS IT LEGAL? 



By Arthur L. Reuter of the New Vn^k Ha 



Law Suit Arises After 
Sale of Dealership 

In the contract by which Jack 
Slough sold his Enterprise dealer- 
ship to Marty Schnell, was the fol- 
lowing provision: 

"Tools, equipment, furniture 
and fixtures shall be paid for at re- 
placement cost. Replacement cost 
shall be deemed to mean the 
amount at which any item could be 
replaced at retail by an item of 
comparable kind, quality and con- 
dition at the seller's place of busi- 
ness." 

Hans Hendrickson was named in 
the contract as the appraiser to set 
the values of the items. When 
Hans had completed his report 
and named the figures, Slough 
asked Schnell for the money. 

Schnell refused to pay. 

"The appraisal does not comply 
with the contract," Schnell said. 
"Instead of getting exact figures 
for the items, Hendrickson has 
used the original cost price less 
depreciation. This has brought a 
much bigger amount than I should 
have to pay." 

No Secondhand Market 

Slough sued for the amount of 
Hendrickson's valuation and was 
awarded judgment for the full sum. 

Judge Keen explained, "There 
was no secondhand market for the 
items. The items simply could not 
be replaced at retail locally except 
by new articles which was not what 
the contract intended, because it 
specified the cost of replacement 
'by an article of comparable kind, 
quality and condition.' In other 
words, old and used articles were 
to be paid for at the value in the 
market of such old and used items. 

"Since there was no local mar- 
ket, performance of the contract 
exactly as intended became impos- 

82 




sible. If no part of the contract had 
been performed, the parties would 
have been under no obligation 
to continue. But part of the price 
had been paid and Schnell had 
gone into possession of the dealer- 
ship. 

"Under the circumstances, the 
rule of reason must prevail. The 
appraiser's method, namely, taking 
the original cost and allowing for 
depreciation, was a fair and proper 
method of determining reasonable 
value." 

Based on case reported in 351 Pac. 2d at page 
872 (Col.) 

Oil Firm Seeks to Stop 
Station Price-Cutter 

Peppo Oil Corp. entered into 
"fair trade" agreements with its 
service station dealers, in which 
the station owners agreed not to 
sell Peppo gasoline at less than 
stated minimum prices. Jack Jack- 
son, Peppo dealer in Midcity, not 
only refused to sign the agreement, 
but continued to sell Peppo gaso- 
line at less than the standard Pep- 
po price. 

The company brought suit for 
an injunction to stop Jack from 
cutting the price. 

"We are in competition with 
other major gasoline companies in 
Midcity and Jackson's price-cutting 
does us irreparable harm," Peppo 
said. 

To Foster Competition 

But when the case came before 
Judge Smart, he denied the appli- 
cation for an injunction and dis- 
missed Peppo's suit. 

"Fair trade laws are valid only if 
they foster competition, not throt- 
tle it," the judge said. 



"A tour of Midcity fails to ^^ 
veal any substantial difference be- 
tween Peppo and other gasolines 
in a competitive way. There is no 
proof that Peppo differs in content 
or quality from others merely be- 
cause it is different in color or ad- 
vertising slogans and all gasolines 
seem to be uniform in price. The 
only competition seems to be that 
one man keeps his station neater 
than another. 

"Since the fostering of competi- 
tion is the purpose and justifica- 
tion for the statute, it is clear that 
Peppo does not come within its 
protection and no injunction is 
justified." 

Based on case reported In 1S7 AU. 2d at page 
63 (Pa.) 

Claims Shop's Trucks Not 
Covered by Insurance 

Gordon operated Gordon's Sales 
and Service, which consisted of a 
service station and repairshop. On 
the premises he had a used car 
sales operation and held a dealer's 
license. He owned two farms ad- 
joining the service station. He also 
did a bit of lumbering and truck- 
ing. 

In the used car area, disT)layed 
for sale, was a Paramount truck. 
Occasionally the truck was taken 
out to tow a disabled car or for 
casual hauling jobs. 

While towing a damaged auto- 
mobile to the repairshop, the truck 
became involved in an accident. 
Two people were injured and 
made claims against Gordon for 
damages. 

When Gordon's insurance car- 
rier rejected liability, Gordon 
brought suit against it to have his 
rights to protection enforced, rely- 

[CONTINUED ON PACE ISO 

MOTOR. August 1961 




News for Jobbers 



1962 Pacific Show 
For Portland 

Next year's Pacific Automotive 
Show, the 14th, will be held at 
Portland, Ore., March 22-25. This 
will be the fourth Pacific Show to 
be held in the Northwest. The 
scene will be the Memorial Colise- 
um. 

Harold Littrell, Littrell Parts, 
Inc., Medford, Ore., is president of 
the show for 1962, S. B. Sturtevant. 
Sturtevant Motor Parts Co., Van 
Nuys, Cal., is first vice president, 
William D. Henderson, Henderson 
Brothers, Sacramento, second vice 
president. Rollin McBurney, Boggs 
and McBurney Auto Parts, Inc., 
West Los Angeles, is secretary and 
A. V. Rodman, manufacturers' rep- 
resentative, Los Angeles, treasurer. 

17 Join AERA 

Seventeen new members have 
been accepted by the Automotive 
Engine Rebuilders Assn. Of these, 
12 are active and five associate. 
One of the new active memebers is 
Canadian. 

FuU-Time Salesman 
Program Discussed 

Plans for bringing fully em- 
ployed salesmen into more active 
participation in the organization's 
affairs was recently explained to 1 1 
regional groups of the Automotive 
Affiliated Representatives by Ed L, 
Lee, AAR executive secretary. 
Lee's travels took him as far West 

84 



as Seattle and as far South as Rich- 
mond. Lee also discussed AAR's 
coded customer list and the organ- 
ization's new group insurance pro- 
gram. 

Indiana Jobbers 
Form Group 

After electing temporary officers 
and directors, automotive whole- 
salers in Indiana recently took the 
first step toward creation of a state- 
wide organization. 

Robert A. Smith, Century Auto 
Parts, Indianapolis, was named 
temporary president; Louis H. 
Wasmuth, Portland Motor Parts, 
Portland, Ind., temporary vice pres- 
ident, and Paul Hunckler, Sturm 
Auto Parts, Huntington, temporary 
secretary-treasurer. The second 
state-wide meeting will be held in 
September. 

Manufacturer Seminar 
Being Repeated 

A second seminar on executive 
development for manufacturer 
members will be conducted by the 
Automotive Service Industry Assn. 
at the University of Illinois the 
week of Nov. 5 next. The first sem- 
inar held last year was adjudged 
an unqualified success. 

Among the subjects to be stu- 
died at the forthcoming seminar 
will be economic research and fore- 
casting, motivation, communica- 
tion, finances, sales management 
and organization. 



California Jobbers 
Ask More Shows 

At its recent quarterly meeting, 
the California Automotive Whole- 
salers Assn. endorsed a prof>osal by 
the Pacific Automotive Show thai 
one national and two regional 
shows be held each year. 

John Morley, a feature speaker 
at last February's AAR breakfast 
at Los Angeles, has been signed as 
the feature speaker at the CAWA 
members* meeting, Nov. 17. at San 
Diego. 

Thayer's Work Cited 

In the presentation recently of a 
certificate of appreciation, the Au- 
tomotive Service Industry Assn. 
recognized the contributions of Les 
A. Thayer, Belden vice president- 
sales, during his term of office as 
president of ASIA. 

Jobber Sales Up, 
Profits Down 

Although the 410 automotive 
jobbers reporting in the Motor and 
Equipment Manufacturers Assn.'s 
annual survey increased sales on the 
average from $453,520 in 1959 to 
$463,673 last year, both gross and 
net profits were below the 1959 
level. 

Average gross for the jobbers r^ 
porting in 1960 was 27.6 per cent 
compared with 28 per cent in 1959. 
Net as a percentage of sales after 
provision for taxes was 2.5 per cent 
in 1960 compared with 2.8 the year 
before. 

Net worth of the reporting job- 
bers also fell in 1960, averaging 2.9 
per cent compared with 3.2 per 
cent in 1959. Inventory turnover 
remained the same at 3.4. 



Signs Consent Order 

A consent order signed by Mont- 
gomery Ward and Co. and ap- 
proved by the Federal Trade Com- 
mission prohibits a mail order fir© 
from **making deceptive pricing 
[continued on pace 



MOTOR, August 1961 



« j 

i 



try the 
liston 

SG" * 

that's 
exciting 



to sell... 



MUSKEGON "ENGINE-DATED" SETS 

make faster, easier sales for you. When you sell 
and install an "Engine-Dated" set, you know you're 
installing the very best combination of rings ever 
developed for the particular engine into which they're 
going. There's no guesswork on your part as to what 
grade you should install . . . you install only the very 
best. You and your customers get important savings 
too, from the distributing economies accomplished 
by Muskegon. Individually packaged with easy-to- 
follow instructions that save work and assure the 
right installation every time. "Engine-Dated" sets de- 
liver peak performance . . . that's why Muskegon has 
been the engine builders' source since 1921 and 
why more than 1 out of every 3 new cars is equipped 
with Muskegon. 

JUST TRY THEM ONCE AND 
YOU LL SEE WHY *'ENGINE- 
OATEO" SETS ARE EXCITING TO 
SELL. .A PLEASURE TO INSTALL 
Request This Fact-Filled Booklet 
Six easy-to-read pages tell about 
the "Booming Engine Repair Busi- 
ness Ahead" and how "Re-Ringing 
Leads to Related Sales." Ask your 
Muskegon jobber for a FREE copy 
or write us direct! 





The industry's source- original equipment and 
replacement-for P'isto(\ R\u%% B.\\^"\t^wbTO.^^\w^V'a:^^ ^ 



News for Jobbers 



continued from page 84 

and savings claims" for its tires, 
accessories and parts. As in all con- 
sent decrees, the company's agree- 
ment does not admit a violation of 
the law. 

Abandons False Oil Ads 

In a consent agreement with the 
Federal Trade Commission, Edgar 
F. Henley and Truman F. Wil- 



liams, trading as Henley Oils, Nor- 
phlet. Ark., promised not to sell 
oil which is composed wholly or 
partly of previously used oil with- 
out disclosing this fact in its adver- 
tising and labels. 

Buys Brake Fluid 

The Weatherhead Co. has ac- 
quired Puritan Brake Fluid, which 
had been marketed by Olin Math- 
ieson Corp. Besides the fluid itself, 
Weatherhead will distribute Puri- 
tan hydraulic brake parts. 



ASIA Safety Decals 



\&c^":r 



ACME 



SINCE ^ 1915 



ACME 

JOBBER DISPLAY 
BOARD 




This NEW 
ACME 
"Silent 

Salesman" 

#3000 

will Sell 

for You... 

will bring 

You more 

SALES... 

more 
PROFITS! 



SEND FOR COMPLETE LITERATURE 



ACME AIR APPLIANCE Co., Inc. 



20S NEWMAN STREET • HACKENSACK, N. J. 



HIGHWAT SAFETY 




INESS 



Members of Automotive Service 
Industry Assn. have recently re- 
ceived green and black decals read- 
ing "Highway Safety Is Our Busi- 
ness." The purpose is to identify 
individual members with the asso- 
ciation's support of the drive for 
vehicle inspection programs. 

Display of the decal, J. A. Bry- 
ant, ASIA president, says, will as- 
sist "in the enactment of periodic 
motor vehicle inspection laws in 
those states not having them." 

Sales Forces Combine 

Combination of sales forces of 
John Bean Div. and Barrett Equip- 
ment Co., both subsidiaries of the 
FMC Corp., have been practically 
completed. Most sales representa- 
tives of both organizations are still 
on the job. This has been accom- 
plished by consolidating some ter- 
ritories. 

AWDA Admits Eight 

Eight new members have been 
accepted by the Automotive Ware- 
house Distributors Assn. Seven of 
them are distributors. The new 
manufacturer affiliate is the Electric 
Storage Battery Co. 

Adopts New Banner 

A new banner has been adopted 
by the Assn. of Diesel Specialists. It 
will be unfurled for the first time 
at the association's annual conven- 
tion at Minneapolis next month. 

ASIA Honors Old-Timers 

Automotive Service Industry 

Assn. recently honored 173 of its 

member-firms by presenting each 

with a Distinguished Service Award 

[continued on page 91 



86 



MOTOR, August 1961 




Nationally Advertised 



Supplies 




that offers you a bigger selling and profit opportunity 
on repair work ttian any otiier sign you can display 

What grounds do we have for a statement like that? . . Plenty! , . . The N*A'P»A Seal 
represents practically all types of parts, equipment and supplies for all makes of cars, 
trucksand tractors— not just one type of product for all makes— not lines foryusf one make 
—but across the board. These nationally advertised products, as you will see on the next 
page, come from the nation's leading manufacturers, with combined resources of more 
than $1 ,000|000,000, And they're all available with one stop, one phone call, one order, 
from your N-A»P-A Jobber. 

The Selling Opportunity? . . The N*A-P*A Seal is recognized by millions of car 
owners— at home or away from home— as a symbol of quick parts availability and prompt 
repair service. Year after year, N-A-P-A's national advertising has been telling car owners 
they can depend on the N-A-P-A Seal— and the shops that display it. 

The Profit Opportunity?.. Don't misunderstand. You can't buy products bearing the 
N-A-P-A Seal any cheaper than you can buy products of genuine quality anywhere else, 
BUT the time you save in shopping around for parts— in keeping skilled me- 
chanics from waiting for needed parts— makes a big difference in the number of 
jobs you can handle in your shop and deliver on schedule; a real increase in 
the net profit you realize on your whole operation. 

Have a talk with your N-A- P- A Jobber soon. Learn about his service. Profit from 

it— and the business the N-A-P-A Seal will bring to your shop. 

NATIONAL AUTOMOTIVE PARTS ASSOCIATION - 29 E. MADISON ST., CHICAGO^ ILLINOIS 



^ 



MOTORS August 1%1 



Oi^^^^'^ Pistons. Piston Pint, 
Sloevo Assemblies, Valves, Valve Springs 
and Water Pumps. 
Alllad Automotive Parts Co. 
Indianapolis, Indiana 

MiCniCSt Timing Gears, Timing Chains 

A Sprockets 

Microtost Timing Gears 

Oevdand 12. Ohio 



Fan Belts. Air Conditioning 
Belts, Power Steering Belts, Radiator Hose, 
Heater Hose, Power Brake Hose 
National Products, Inc. 
Denver 17, Colorado 



, Engine Bearings 
Cievlto Service • Cleveland 3, Oiilo 

MnOMSOH Thermostats, Thermo- 
stat Assortments 
Standard-Thomson Corporation 

Waltham 54, Massachusetts 

^TZ C^OZl Gasl(ets, Oil Seals, 

Power Steering Equipment 

Victor Manufacturing A Gasket Co. 

Chicago 50, Illinois 

ZOLLNER Aluminum and Bi-Metallic 

Pistons 

Zoilner Corporation • Ft Wayne, Indiana 

JtJpfllVE LINE^ ^ 

C4>£^f^^ Tie-Rod Ends, Bail Joints, 
Torsion Bars, Coil Springs, Front End 
Suspension Parts 

Allied Automotive Parts Co. 

Indianapolis, Indiana 



9^ Sintermet 



Sintermet Transmission Discs 
American Bralieblok Division 
Birmingham, Michigan 

BRIOGS Shock Absorbers and 
Load Absorbers 

Briggs Shock Absorber Company 
Oevdand, Ohio 

CLEVELAND Universal Joints 
Cleveland Steel Products Corp. 

Qeveland 35, Ohio 

DCTROnr Universal Joints, Drive 
Shafts 

Detroit Universal Division 
Dearborn 1, Michigan 



Transmission & Overdrive 
Gears 
Dittmer Goar Division • Auburn, Ind. 



Mi(ni6Sl Automstte TransmTsslon 

Parts and Kits 

MicroTest Gear Company 

Indianapolis, Indiana 



Clutch Plates 
Dana Corporation • Toledo, Ohfo 

RAIIITAM Roller Bearings 

Raritan Bearings • West Trenton, N. J« 

t§&ll^miif9r Mufflers, Exhaust and* 
Tail Pipes, Exhaust System Accessories 
DeKoven Manufacturing Company 

Racine, Wisconsin 

iSlMCCr Universal Joints & Propeller 
Shafts; Transmissions; Power Take-Off s; 
Clutches; Hub/Lok; Axles; 
Dana Corporation • Toledo, Ohio 

^iTZCS^OZE Automatic Trans- 
mission, Pinion & Wheel Seals 
Victor Manufacturing A Gasket Co. 

Chicago 50, Illinois 

llilJE^TJIICAIL A SAf ETT J 



P^Brake U 



Brake Lining, Clutch Facings^ 

American Brakeblok Division 

Birmingham, Michigan 



^IK^ 



Bail Bearings 
The Federal Bearings Co., inc. 
Poughkeepsie, New York 



IRS Ignition Sets (Ignition 
Radiation Suppression), Vinyl and Lac- 
quered Braid Primary Wire. 6 A 12 Volt 
Battery Cables & Ground Straps, Terminals 
Belden Manufacturing Company 
Chicago 80, Illinois 

IIIKBPIIT Tire Valves, Accessories 
Bridgeport Brass Company 

Bridgeport 2, Connecticut 

CCNUn Ignition and Electrical Parts 
The Echlin Manufacturing Company 

Branford, Connecticut 

Windshield Equipment for 
Motor Vehicles 

Trico Products Corporation 

Buffalo, New York 

® TUN6-S0L Directional Signal Hashers 
Tung-8oi Electric, Inc. • Newark, N. J. 

UniT€D Hydraulic Brake Parts, Brake 
Ruid, Parking Brake Cables and Assem- 
blies, Power Brake Kits, Speedometer 
Cables and Casings, Fuel Pump Kits 

United Parts Division 

The Echlin Manufacturing Company 

Chicago 7, Illinois " " 

VlaALL Turn Signals and Switches; 
Reflex Reflectors; Truck Mirrors; Rares; 
Lights—Clearance Marker, Stop and Tall, 
Emergency, Fog, Driving and Back Up. 
Vehicle Products Company 
Cincinnati 10| Ohio 



Brass Rttings, Oil & Gas 
Lines, Controls, Hydraulic Brake Fittings^ 
Power Steering Hoses 
The Weatherhead Company 
Cleveland, Ohio 

B ^ K Test Equipment for Engines, Auto- 
matic Transmissions, Electrical and Cool« 
ing Systems. 
B*K Service Products 
Indianapolis, Indiana 



Hydraulic and Mechanical 
Jacks; Specialized Service Handling 
Equipment 

Edgewater Automotive Division 

St Joseph, Michigan 

TUmOtutSm A complete line of hand 
tools for automotive mechanics: plus spe- 
cialized tools for repair and adjustment of 
automatic transmissions. 
The New Britain Machine Company 
New Britain, Connecticut 

Si&nMitir Heatmaster-Electionic 
Muffler Removal Tool, Kutm aster— Preci- 
sion Pipe Cutter, Pipe-rounder and Pipe 
expander— Safety Fit Tools 
DeKoven Manufacturing Company 
Racine, Wisconsin 

^ WPUKMCE \ iJUjilTEMICE ^ 

BAIiCAMP Miscellaneous Parts for 
Ford, Chevrolet, Plymouth and other pop- 
ular cars; Rubber Products, Switches, 
Starter Drives. 
Balliamp, inc. • Indianapolis, Indiana 

B*K Service and Supply Necessities 
(mere than 1600 numbers) 
B*K Service Products 
Indianapolis, Indiana 

MAC'S Automotive Polishes and Chem- 
icals 

Mac's Super Gloss Co., Inc. 
Los Angeles 42, California 

MAITII-SEMII Automotive Colors, 
Undercoats, Thinners and Reducers, spe- 
cialties 

The Martin-Senour Company 

Chicago 8, Illinois 



Contour Replacement 
Front, Rear and Trunk Mats 
Prospect Rubber Company 

Cleveland 3, Ohio 



Fasteners, Screws, Nuts 
and Bolts, (Used Everywhere). 
Rocliford Screw Products Co... 

Rockford, Illinois 



' Floor Mats, Litter Basltets 
Rubbermaid, inc. • Wooster, Ohio 




A "Parade of Parts" serves repairmen everywhere through 3,000 




MOTOR, August 1961 



Jobbers 




1 



w 

H 

E 
E 
L 



L 
I 

N 
D 

E 
R 

K 
I 

T 

S 




* News for Jobbers 



continued from page 86 

for "exemplary and enduring" serv- 
ice to their communities and to 
the industry. 

Only member-firms of ASIA who 
have been in business continuously 
at least 25 years are eligible to re- 
ceive the award. 

Buys Finishes Firm 

Jamestown Finishes, Inc., James- 
town, N.Y., a former Rubbermaid 
Inc. subsidiary, has been purchased 
by the Tremco Manufacturing Co. 

Jobber Doings 

A 1 per cent service charge on 
past-due accounts will be levied by 
members of the Ohio Automotive 
Wholesalers Assn. if a resolution 
adopted at the recent convention 
is observed. 

The third annual convention of 
the Kentucky Automotive Whole- 
salers Assn., Aug. 13-15, will be ad- 
dressed by Jack Bryant, president 
of the Automotive Service Industry 
Assn. 

Hendrie and BolthofF Co., oper- 
ating a Sl-store chain from Den- 
ver, has been acquired by the 
American Parts Co., Houston, parts 
division of Gulf and Western In- 
dustries. 

Patten Sales Co., Jacksonville, 
Fla., a unit of a Gulf and Western 
Industries division, has acquired 
Spencer Auto Electric, with head- 
quarters at Tampa, Fla. 

Manufacturer's Personnel 

Carles E. Rowett tp director of 
sales and service, Eclipse-Pioneer 
Div., the Bendix Corp. 

A. T. CoLWELL to director, the 
Gabriel Co. 

Robert B. Kiersky to vice presi- 
dent of marketing, Edgar W. Loch- 
rie to vice president of sales, and 
Frank P. Reggio to general sales 
manager, Permatex Co., Inc. 

Edgar W. Clark to the new post 
of director of marketing services, 
Eaton Manufacturing Co. 

Carl E. Johnson to new position 
of division sales manager in charge 
of all automotive original equip- 
ment and jobber sales and all ma- 

MOTOR, August 1961 



rine original equipment and deal- 
er sales, Sparton Automotive Div. 

Earl F. Wonacott to corporate 
advertising manager, Phillip A. 
Sinclair to sales promotion mana- 
ger, Richard D. Kelly to manager 
of national account sales, the Elec- 
tric Autolite Co. 

Robert N. Fisher to marketing 
manager for replacement gaskets, 
the Vellumoid Co. 

R. D. (Don) McGovern to oil 
filter merchandising manager and 
Milton N. Weatherhead, Jr., to 
merchandising manager for lamps, 



pressure caps and hydraulic valve 
lifters, AC Spark Plug Div. 

A. A. Krueger to vice president 
of sales and R. L. Smirl to vice 
president of engineering, Borg and 
Beck Div., Borg-Warner Corp. 

Claude W. Mason to vice presi- 
dent and assistant general manager 
and Frank J. Hoyne to vice presi- 
dent—sales. Mechanics Universal 
Joint Div., Borg-Warner Corp. 

Samuel J. Roumeles to vice pres- 
ident-sales, Casco Products Corp. 

Harmon (Bud) Oren, Jr., to 
sales manager, Watervliet Tool Co. 





CAPS 

RADIATOR CAPS 

New EielHsift Gmn Pstli 
alM ttandanf prettnri ci 



BittN Safety ( 

ps. Opea steck er 12 <, 




CUMP-A-RAMA 

Displays and holds 100 clamps 

in 4 popular sizts. Display is 

FREE. 



Your single source for: 



per diaplay ass't. 

GASOLINE CAPS 

A cemplete liae ef feaierwell caps. Alee, eit- 
sltfe caps aad lecking caps la fleanlag chreme. 

OIL FILLER CAPS 

All sizes and styles te fit Annrlcu aad ferein 
cars— tracks aad tracters. 

CLAMPS 

QUIK-SEAL 

Tke in «ilck-ittieh nm gut clinp win 

MF-T-LOCK (Mtvi. 

GOLD SEAL 

The popalar Murray werm-drlie clanp far all 
radlater and beater base installatiens. Aiail- 
able with cellared er aea^ilared screw. In 
epen steck er attractlie merchandisers. 

BAHERY SERVICE PRODUCTS 

BATTERY HOLD OOWNS-jlew HD-12 Prallt-Pak 
centalns 12 steel-relaferced plastic battery 
held dewBS la the 6 nest pepalar sizes. Display 
Is FREE. 






<• 



ATTERT SERVICE PRODUCTS 

See Your Jobber, tfr Write for Details to: 

TOWSON 4, MARYLAND PbMo TA 34100 





^> 



Martin Bury Revises 
Book for Dealers 

"The Automobile Dealer," by 
Martin Bury, long-time Philadel- 
phia automobile dealer and fre- 
quent contributor to MOTOR 
Magazine, has been republished in 
a revised edition. The original ver- 
sion was reprinted once. 

A new chapter on labor relations 
has been added in the revised edi- 
tion. This information, together 
with new material on collections 
and operating formulas, adds con- 



siderably to the length of the book. 
It now contains 320 pages. 

Chrysler Net Up 

Chrysler Corp.'s net earnings for 
the three months ending June SO, 
1961, were $6,200,000, as compared 
with a net loss in the first quarter 
of 121,900,000. 

Sales for the first half of the year 
totaled $995,000,000. The company 
lost $15,700,000 in the first six 
months. In the same period last 
year, Chrysler earned $23,700,000. 



Sought by FBI 



TEN MILUON 

GENERATORS 

AGO* 




ARROW 102 



For Service Shops and Jobbers, it 
provides Rebuilt Generators proved 
fit for road service before they leave 
the production floor. 

How is it possible? We spent years 
finding the answer. In fact, the first 
101 testing methods which we 
designed and built were unsatisfac- 
tory. But the 102nd design suc- 
ceeded, and Test "102" was born. 
Since then, advanced electronic 
instrumentation has refined its 
accuracy and reliability. 

Does it work? We think so because 
more than 10.000,000 Arrow Gener- 
ators have passed this ''perform- 
ance test'*, others have failed and 
gone back for reprocessing. No 
Arrow Rebuilt Generator ever leaves 
the plant until Test "102" has 
proved it fit for service. 

*That is, ten million ARROW generators ago. 

ARROW ARMATURES COMPANY 

BOSTON 34, MASS.* SPARTANBURG. S. C. 




James M. Tuttle 

Charged with fleeing Orange 
County, Cal., in July, 1960, to avoid 
prosecution for alleged rape, James 
Marvin Tuttle, also known as Tut, 
is being sought by the Federal 
Bureau of Investigation. He is said 
to have been employed as an auto- 
mobile mechanic and most recently 
had operated his own automatic 
transmission shop. 

Tuttle, 37, is about 5 ft. 1 in. tall, 
has a short left leg and walks with 
a limp. He is said by the FBI to 
carry an automatic pistol and 
should be considered dangerous. 

Anyone having information con- 
cerning Tuttle's present where- 
abouts is urged to contact the 
nearest FBI office. 



92 



Safety Speech Hailed 

Clifton W. Phalen, president of 
the New York State Citizens Coun- 
cil on Traffic Safety, in a speed 
delivered before the New York 
State Conference of Mayors, urged 
that local safety councils be formed 
to help reduce accidents. 

He outlined a six-point program 
which his council has adopted and 
put into action. 

Copies of Phalen's address are be- 
ing circulated among interested 
groups throughout the country by 
W. R. Hearst, Jr., chairman of the 
President's Committee for Traffic 
Safely. 

New Finance Plan Covers 
Equipment Piuchases 

A new financing plan to enable 
garages and service stations to buy 
automotive equipment and pay up 
to 90 per cent of the cost in equal 
monthly installments has been an- 
nounced by Universal C.I.T. Credit 
Corp. 

Terms range up to 36 months 
and a minimum of 10 per cent 
down is required. New or used 
equipment may be financed. 

MOTOR, August 1961 




fell0W Pages ad¥ertisiiig builds sales and service 
%s^" says C. E. Grentner, Pres^ Grentner Bros, Inc., 
Fid. "Very few dealers handle the makes of imported 
I sell. So— customers for our lines have to use the Yellow 
to locate a dealer- Our Yellow Pages advertising helps us 
' share of this business. We buy the largest size display 
liable because a tot of our export customers in Latin 
a turn to the Miami Yellow Pages whenever they need 
\r service. We want them to turn to us!" 



Display ad (shown reduced) runi tifid«r 
AUTOMOBILE DEALERS-NEW CARS. Call the 
Y«llow Pig«s man at your Bell Telephona 
Bui I nasi Offki to plan your prpiram. 




Dftplay thit tm&lem. It builds your butlnetaT 
R» August 1961 

M 



l|gVI^ time-saving OTC tools 




ff^2-way 3-way 
flange-type puller 

• REMOVES HARMONIC BAL- 
ANCERS, TIMING GEARS, 
ETC. ON LATE MODEL CARS 

Like two pullers in one! . . . allows 
ntechanic to quickly and easily re- 



N«. Sit 




3-WAY 



2-WAY 



move harmonic bal- 
ancers, timing gears, 
etc. which have either 
two or three tapped 
holes. Handles bolt- 
cixicle diameters from 
lV4'to4H'. 



ltfgVlf''Zirc-Ram"tool 

• FREES FROZEN GREASE FIT- 
TINGS QUICKLY AND EASILY 

With one hammer blow "Zirc-Ram" 
generates up to 1,000 lbs. of hy- 
draulic pressure, quickly 
frees frozen zirc-type grease 
fittings and often reseats 
damaged fittings. Works 
on either straight or angle 
fittings, will not harm fit- 
tings as pressure is exerted 
by oil, not metal. 

fiSt! ball joint suspen- 
sion sockets, wrenches 

• EASILY REMOVE AND 
INSTALL BALL JOINTS; 
ADJUST CASTER, CAMBER 

Specially designed ball joint suspen- 
sion sockets quickly remove and 
install ball joints from upper and 
lower "A" frame on Chrysler built 
cars. Four new ball joint suspension 
wrenches adjust caster and camber on 
late model Ford, Mercury, Lincoln 
and Rambler cars. 




Other iVEMf time-saving OTC tods and equipment 






No. S17 

*•> • . - 
NEW gat gaug* lock> 
nvf wrench for lote model 
Chrysler cors. 




NEW Ford generator 
wrench — for generotor 
mounting brackets. 



Not. 961 .96S 



NEW flange-type rear 
axle beoring puller- 



No. 656 

NEW Ford 
wrench for 
bonk. 



manifold nut 
right and left 



See your OTC distributor about these and other special OTC tools, or write: 



.•SAlt, 



OWATONNA TOOL COMPANY 

y 332 CEDAR HREH OWATONNA, MINN. CABLE: TOOLCO 

% 




Things to Come 

DEALIt CONVUrriONS 

Aug. 20-21 Wyoming. Jockson 

Aug. 20-23 West Virginio. White Sulphur 

Springs 
Sept. 13 Vermont, Stowe 
Oct. 22-24 New York. Kiomesho Lake 
Oct. 22-24 New Jersey. Atlantic Qty 
Oct. 29-31 Horido. R. Louderdole 
Dec. 4 Utoh. Solt Loke City 
Dec. 4-5 Minnesota, Minneapolis 
Dec. 8-9 Montano, Billings 
Feb. 3-7 Notionol Automobile Deolers 

Assn.. Atlantic City 



PARTS AND EQUIPMENT SHOWS 



Oct. 



Dec. 9-11 



23-26 Fleet Maintenance Exposition, 
New York 

Annuol Auto Trim Show, Los 
Angeles 

intemotionol Automotivo Service 
Industries Show. Chicogo 
Mor. 22-25 Pocific Automotive Show, 
Portland. Ore. 



Feb. 
Mor. 



2S. 
3 



Sept. 14-17 

Oct. 12-13 

Oct. 29- 
Nov. I 
Oct. 30- 
Nov. 2 

Nov. 8-10 

Dec. 7-14 

Feb. 26-27 

June 29- 
July I 



GENEtAL 

Assn. of Diesel Specialists Meet- 
ing, Minneapolis, Minn. 
Western Engine Rebuilders Assn. 
Convention, Palm Springs, CoL 
National Lubricating Grease 
Institute Meeting, Houston, Tei. 
Automotive Warehouse Distribu- 
tors Assn. Convention, Konsos 
City. Mo. 

Automotive Parts Robuilders 
Assn. Convention. Los Angeles 
Automotive Electric Assn. 
Annual Meeting, Chicago 
Automotive Service Industry 
Assn. Convention, Chicago 
IGO-California, Son Diego 



S-P Seeks New Products 

Studebaker-Packard Corp. has es- 
tablished an applied research divi- 
sion to develop new products and 
improve existing ones. A group of 
specialized engineers will be ap- 
pointed to run the division. 



r^'??)'^ 



^ 



r 



TftULV Idflo/^ 
USeb CAR UOT 



> 




^ ^ " MOTOR ^ 

^ - — ~ 'rfSfljSB -^^ Z, 

'Who says honesty pays?' 



94 



MOTOR, August 1961 







Nationwide outdoor 
billboards feature ^^PRESTONE 
Long Life Coolantl 

This year your cuBtomers will see "PRESTONE" Long life Coolani ad* 
vertised on giant billboards like the one above. 

Be sure to take advantage of this nationwide advertising by using 
the free point-of-sale merchandising kit included with eveiy six-gallon 
carton of "PRESTONE" Long Life Coolant, It includes a cobrful window 
display banner, a protection and capacity chart, six embossed foil in- 
stallation stickers, six Consumer Guarantee*and Installation Directions 
folders and a copy of the Dealer Inspection Instructions. 

For customers who ask for extended-use anti-freeze be sure and sell 
them the best "PRESTONE" Long Life Coolant is the quality leader of 
the extended-use anti-freeze products. 



## 



PflESTONE 






^ThefamouB 25-ytar.old "Prt§ton«"AnH-Fnu€fmU- 
wtintv guaranUe against fnexing and eorrouwu 



PRICE $3^' PER GALLON 

Fair Trade Price applicable in all states 
having effective Fair Trade Laws. 







Tlm l im a*' ond 'Unton Corh i i l a'*ort u oii l aie rt Irod e wotti fat prodinti of 
UNION CARBIDE CONSUMER PRODUCTS COMPANY • OlvMoii •• UrIm CsrMtfs GorporaUoii .aTOPM Avwiut^NMr Yoilil7.N.V. 



ITOR, August 1961 



%^ 



Quick Service Data 
on 1961 Passenger Cars 

TIRES. BATTERIES. . CAPACITIES— COOLING SYSTEM 



TEKT 



Tkiefe. 
MOSTAT 



MAKB AND 
MODIL 











t 


s 




S 


9 




s 


i 




j: 


ji 
% 


1 


i 


t 


X 


3 


•5 




o 


X 


4^ 




1 


o 


s 


S ' fli 1 


B 


o 


^ ! 



CAPACITIES 



Trans. 






1 i^ ^L,. 



TIRES 



Siz« 



1 

e 

if 



COOLING 



RADIATOR 



il 

! I ^ . 
i I 1' 



1^ 
It 



3^ 

09< 



DraiJM 



•OS 

fli « 



HOSM 



! PANBILT 

Fan - GoierMor , 
Water Paay I 



Lowar Upper 



li I 



2& E SS E 



£a :Z 



S| 




Bnick Special 

BaiekUSabre 

Bniek InricU, Ekctn 

a«iilUc60.€2 

CadilUcTS 

CiMcku- Soyer b a 

Cbavralal Cmnm 

Chavralat C 

Chavrdal V4 283 en. in. 

Cbcvrelal V4 348 ca. in. 

Chavralal CarraKe 

Chrjslar Nawparl, Wiodaar. . . 
Chrf slar Naw Torkar 

CaoMl 

DaSala 

Dadga Lanear 

Dadga Dart 6 

DMigaDart V4 

Dadga Palara 

FardFalcaa 

Fardi 

Fard V4 2f2 CO. in. 

Fard V4 3S2 en. in. 

Fard V4 39f CO. in. 

Inparial 

Lincaln Cantinanlal 

Marcvy C 

Marevf V-8 2f2 cu. in. 

Marearf V4 3S2, ;jM ca. in.. . 

OldsnMbila F85 

OldanMbila 

Plfraaalh Valiant 

PlTmaath C 

PlfOMalh y-S 318 ca. in. 

Plymaalli V4 Ul and 383 ca. 

Pantiac Tampast 

Pantiac 

Rambiar Amariean 

Ramblar Qaaaic C 

Rambiar Clataic 8 

Ramblar Ambasaadar V-8. . . . 

SindabakarC 

StadabakarV^ 

Tkandarbird 



RD4 



SHI 
s 

4 
4 
S 

s 

4 ^ 
5 
S 
S 



nniH 



ISH 



18HNa 



13 

Na 
18 

mi 

ICHI 

17 
17 



iH9H 



•56 2« 



17 

12 
13 
21 
17 

IC 
29 
29 
»• 

17 



16 
29 
29 

13 
2»K 

12 
13 
21 
17 

12H|3 



itH 



i9yii 



20 



Na 



4^^11 



Na 



IH 



IH ci 

IH19 






11 

7 
7 

9Hn 
11 

«M 

9 

9 
19 
19 

11 

23 

19 
Uf 
19 

4 

•H 
7 

•Htt 
9Htt 

2 
C 



CH 



14 
29 
29 

21 
21 

22 

14 

20# 

20# 

20# 

im 

23t 

23t 



23 



2 

4 

4H29 
3H23 



29 
20 
20 

16 
29 

13 
4 



29t{ 
29ti 
29h 

5J425#^ 



29 
29 
29 
29 

18 
3*»18 

4H29 



6.50x13 
7 60>1S 

7 60ilSa 

8.90x15' 

8 20x15 

6.70x15 

6 50x13 

7 50xl4f 
7.50xl4Y 

7 50xl4f 
6.70x15 

8 00x14 
8.50x14 

6.00x13* 

8 00x14 

6 50x13 

7 00x140 
7.50x140 

8 00x14 

f 00x13* 
7.50x1411 
750x1411 

7 50x1411 
7.50x141 

8 20x15 

9 00x14 

7 50x14 

7 50x14 
7.50x14 

6 50x13 

8 00x14 

6 50x13 
7.00x14® 
7.S0xl4Z 
7.S0xl4Z 

OOOxlS 
8.00x14 

6.00x15 
6 50x15 
7.50x14 
8.00x14 



6.00xlS_. 
6.50xl5<^24 



8.00x14 



22-22 
22-22t 
22-22t 

26-26* 
28-28 

24-24 

15-26 
24-24 
24-24 
24-24 
24-24 

24-22 
22-22 

24-24 

24-229 

24-244 
24-22- 
24-22* 
24-22 

24-24 

24-249 

24-249 

24-249 

24-249 

24-24 

24-24 

24-24 
24-24 
24-24 

22-22 
22-20 

24-244 
24-24f 
24-22 
24-22 

22-22 
22-22 

24-24 
24-24 
24-24 
22-20 



24-20^ 
20 



24-24 



12 N 



12 N 



12 N 



12 N 
12 N 



12 N 



170 
170 
170 

173-178 
173-178 

167 B 



167-172 
167-172 
167-172 
167-172 

180 
180 

17S-180 

180 

180 
180 
180 
180 

175-180 
17S-180 
175-180 
175-180 
175-180 

180 

175-180t 

175-180 
175-180 
175-180 

167-172 
167-172 

180 
180 
180 
180 

170 
170 

177-183 
177-183 
177-183 
177-183 

170 
170 

175-180 



CH 
CH 
CH 

CH 
CH 

CH 



BY 
BT 
BY 
BY 

CH 
CH 

PP 

CH 

CH 
CH 
CH 
CH 

PP 
PP 
PP 
PP 
PP 

CH 

CH 

CH 
CH 



BY 
BY 

CH 
CH 
CH 
CH 

CH 
CH 

CH 
CH 
CH 
CH 

CH 
CH 

CH 



15 
15 
15 

12-15 
12-15 



Na 
13 
13 
13 
13 

14 
14 

14 



14 
14 
14 
14 

14 

12-15 

12-15 

12-15 

12-15 

14 

12-15 

12-15 
12-15 
U-15 

15 
13 

14 
14 
14 
14 

12-15 
14-17 

13 
13 
13 
13 

13 
13 

12-15 



L 

L&R 

L&R 

L&R 
L&R 



Na 

L 

L&R 

L&R 

L&R 

L&R 
L&R 



L&R 

R 
R 

L&R 
L&R 

R 

L 

L&R 
L&R 
L&R 

L&R 

L&R 

L&R 
L&R 
L&R 

R 

L&R 

L 
R 
R 
R 

R 
L&R 

L 
L 

L&R 
L&R 

L 
L&R 

L&R 



IH-IH 



-IH 



IH'IH 



IH 

2 

2 

in 

IH 

IH 
IH 

IH 
IH 
IH 
IH 

\n 

\H 



Na 



Na 



N5 ,41' 
MS M 
MS S4 



37-#»; 

37-»i 

3£ I 

40 ! 

37 4< 
37 V 

37 4i\ 

U \ 

u 
u 

36 

36 
U 
3C 

3i 

36 
3C 
36 
36 



S7^.38 
574? JH 



i5- . 

ih Im 

574«5 



i 



38^l]S7^ 



31-40 40 



13h 
i4h 



MP* 
S5 

Si 



m 



m 



a— Invicta 6gtire giTen, Electra uses 8.00x15 tires 

f— MooteUir figure given. Pftrk Lane b 11^ qt. 

f— 88 and Super 88 figures given. 98 uses 8.50 z 14 tires 

B—OHV— opens at 177 deg. 

BY-By-pasi 

C— Center 

CH— Choke 

D— Dashboard 

E — Engine compartment 

F— Under floor mat in driver's oompartmeDt 

0-GriUe 

L— Uft 

LAR— Left and right 

N— NMative 

N8— Not specified 

P— Positive 

PP— Poppet type 

R— Right 



96 



RD— Rear Deck 

4— Station Wagons fully loaded 28 
•— 6cyl. modelsT.OGx 14 

!— Convertible and Station Wagon rise is 8.00x14 
—Hawk hood release located behind middle of front 
bumper 
t— Rear tire pressure for Statira Wagons 30 
0— Station Wagons, 8.00x14 
f— Station Wagons 26 lb. pressure all wheels 
1— SUtion Wagons 21 gal. 
*— 8.20x15 WSW sUncUrd on Biarrits 
*— 24 front, 24 rear on 8.20x15 
ft— Torque Flite capacity given. PowerFUte b 10 qt 
it— 22 on Station Wagons 
*— 7.50x14 on 6 pass. SUtion Wagons 
8.00x14 on 9 pass. Station Wagons 
1—8.00x14 on 9 pass. Sution Wagons 
**— Under floormat on Hawk models. 



^— Hawk and Lark Model 44 axle capacitv givexu L*^ 
Model 27 capacity is 2» ^» pt. 

Jl—On Station Wagons, 21 11>. empty, 28 lb. fully kaded 
f 11— Top section under bumper 
44— Right front of luggam compartment under pbte 

°Lark V8 figure given. Hawk tire sise is 6.70x15 

|— Add 1 qt. if equipped with filter 

t— Intake manifold thermostat figure ipvea. bloek tka*^ 
stats open at 137-142 deg. 

*— Rear tire pressure for Statioa Wafoos b 24, vitk n^ 
load operation, 28 

9— Rear tire pressure for Station Wagons b 26 

#— SUtion Wagon 19 gal 

"—3 speed transmisnon figure given, 4 speed a IH P^ 
*^— Air thermostat bellowt 

^—Sution Wagon 21 gaL 
®— Station Wagon 6.50 z 13 

[more specifications, pace9S| 
MOTOR, August 1*1 



r 




% 



IKIAA V^MC^^^W/P UNINGS RATED 

ST IN TOUGH SCIENTIFIC CONTROL LABORATORIES, INC.JESTS 




irture Tests" on the road and in 
le lab prove DD Silvertip linings 
eet the highest quality standards 
quired for top driving safety. 




>W READY! NEW SUPPLEMENT NO. 1 TO 
tIZZLY BRAKE SERVICE MANUAL. See Your 
IIZZLY Distributor or Write Us for Details. 



Scientific Control Laboratories, Inc., is a tough- 
minded independent research firm. They know 
that brakes, above all automotive parts, can be 
a matter of life or death to a motorist. With this 
in mind, they conducted tests which proved be- 
yond doubt . . . where safety is critical, only the 
best will do. And Grizzly DD Silvertip linings 
proved best. 

These rugged Grizzly linings were subjected to 
the most rigid tests possible. After careful labo- 
ratory checking, standard test cars were put under 
extreme braking operations. DD Silvertip linings 
easily overcame problems of heat, fade, and water 
absorption. They proved themselves best on tough 
"torture tests" on flatlands, in swamps and in 
the mountains. 

SAFETY FIRST . . . AND PROFIT, TOO 

Your customers' lives can depend on you. You 
dare not sell them second-rate brake linings be- 
cause they dare not drive with less than the best. 

Always use Grizzly DD Silvertip linings. 

You'll put safety first . . . and profit, too. 



01961. Grizzly BraKe Division 

Brake Division 

168 North Michigan Avenue, 
Chicago 1, Illinois 



cmzziY 



rOR, August 196! 



C 



Mechanical Data 
on 1961 Passenger Cars 

TUNE-UP DATA . . IGNITION . . WHEEL AUGNMBNT 



continued from page 96 



MAKE AND 
MODEL 



IGNITION 



m 



8* 

tiMg 



It 

a il 



It 



'i'lming 



c 



WHEEL ALIGNMENT 



Gastar 
Anftlc 

(Degrees) 



Gember 

Angle 
(Degrees) 



Toe- 
in 

(1kIw») 



SCtffiH 

IndiB- 
atiH 



Buick Special 

Buick Le Sabre, Invlcta, Electra. 

GadiUac 60, 62, 75 



Checker Superba 6 L-Head . 
Checker Superba 6 OHV .... 



Chevrolet Gorvalr , 

Chevrolet 6 , 

Chevrolet V-8 283 cu. In. 
Chevrolet V-8 348 cu. In. 
Chevrolet Corvette , 



Chrysler Newport, Windsor. 
Chrysler New Yorker 



Comet. 



I)e Soto. 



Dodge Lancer... 
Dodge Dart 6 . . . 
l>odgeDartV.8. 
Dodge Polara . . . 



Ford Falcon 

Ford 6 

Ford V.8 292 cu. in 

Ford V-8 352, 390 cu. in. 



Imperial 

Lincoln Continental . 



Mercury 6 

Mercury V.8 292 cu. in 

Mercury V-8 352, 390 cu. in., 



01d8mobileF85. 
Oldsmoblle 



Plymouth Valiant 

Plymouth 6 

Plymouth V-8 318 cu. In 

Plymouth V-8 361 and 383 cu. in, 



Pontiac Tempest . 
Pontiac 



Rambler American 

Rambler American Custom. 

Rambler Classic 6 

Rambler Classic V-8 

Rambler Ambassador V-8. . . 



Studebaker 6 . . . 
Studebaker V-8. 



Thunderbird . 



0331 015!30 
0331 015 30 



035 016,30 



.029 019 39 
032 019 39 



450-800 
550-900 



550 



035! 019 
035| 019 
035! 019 
0351 
035 



32-34 

28-35 

26-33 

01926-33 

019126-33 



035) 017127-32 
035 017 27-32 

.034 



025 35-38 



035 014 



035 017 
035 



27-32 



700 



620-980 
620-980 



No 



40-45 
017 40-45 
014127-32 
01427-32 



025 35-38 No 
025 35-38 No 
015 26-28>^; 10004 
015|26-28H< 10004 



035 
035 

034 
034 
034 
034 

035 

034 



034 02535-38 
.034 015I26-28H 
034 015I26-28H 



650-950 
5*^0-900 
670-11301! 
500-900 



28@3700 
22^3800 

7-9@2000 

18@)3350 
33(^2400 

32^3600 
26^3500 

28(h«3750 
24^4600 
28^3700 

17-21 ^ 
17-21(< 



^4300 



5-7 
8-10 



»-10 



No 
0-10 



7H-9 

ni-9 



No 

14-18(<$4400 7H-9 

23-27(a^3850 4'yiB-7% 
21-25(c^4400 :4'/io-6'/i» 
16-20(.^46001 6H-9H 
20-24^4100 6-81/ib 



T 

014| 27-32 
015i26-28H 



030 



016 28-32 
016 28-32 



620-980 
700 



No 

No 

20 5.23.5<p»4000 

23-26Cq^4000fi 

17-21(0)4300 

30^4000 





H 

7 

514 



No No H 

10004 l20.S-23.5@i4000 7 
10004 I23-26C<^4000§544 



I 



035 .017 40-45 
035 020 40-45 
035' 017 27-32 
035: 017 27-32 

033 013! 73-77 
035 016128-32 



.035 
.033 
035 
035 
035 

.033 
.033 

034 



020 36-42 
016 28-35 



016 
014 
014 

.017 
.016 

.015 



2»-35 
28-32 
2»-32 

37-41 
28-32 

26-28H 



800 
800 

650-950 
500-900 
540-860^ 
550-850 

650 
700* 

850 

1000 

1000 

600 

600 

800 
600 

550 



i26Ca)4200 
22-26(^4400 

230:^3850 

21-25(^)4400 

21-25(046001 



5-7 
8-10 

4^4o-7'/r« 

6Ks-9H 



22-26(^4100 7H-9H 



24-28(0^4250 
22^3600* 

12-16r(d400d 

22@42d0 

20-24(1)4200 

34-38^3800 

34-38^3800 

24^1800 
24(<$2250 

21.S-24.S@4000 




6-8* 



6 

5-7 



8 
8 



17Vi@l6 
17^2^18 

10H-12@15-20 

No 
I0(g^l5 

23@15H 
22^15H 
15(0.15^3 
15^;15>^ 

16)^-22(0515 
16>3-22($15 

27-29. 5(g,5»V6 
16.4-22^15 

19-25(0^14.5 

15Ho-20>/io@12 
24-30(0117 
21-26 ((!> 16 

27-29. 5(a)5»^ 
26(o:6 
19-25(rii20 
19-25(<i*17§ 

16H-22@15 

22(^18 

26^6 

19-250)20 

19-25(g^l7S 

254@16 
20H-23«^@21 

19-25(01 14 'a 

15»ii-20«^(^12 

13-19(0)13 

19-25(g)16 

20(0)13-15 
20(^13-15* 

9-13(q^ll 

22@164 

22^16>^ 

20^15 

20^15 

14(3^13 

16^13 

12-18@17 



5B 
12B 

5B 

4B 

3HB 

4B 
5B 
4B 
8B 
4B 

lOB 
lOB 

4Bt 

lOB 

2HB 
2HB 
lOB 
lOB 

4Bt 
4Bt 
3Bt 
3Bt 

lOB 

6B 

tl 

3Bt 

5B 
5B 

24B 
2HB 
5Bt 

lOlilf 

6B 
6B 

3B 
8B99 

V V 

ZZ 

zz 

2B 
4B 

3Bt 



-i..=bH 

-H--IH 

+2 
+2 

+4.. +5 
+2..±H 

+1H 



0..=fcH 

ft 
+H..+1H 

0..+1 

0..=fc^2 



+H..-l-)<a 



•/6..H 
OH 

/4..»/h 



7H 
9«/u 



7 
7 

7 

7H 
7H 
7H 

4'-2* 




+ H..+1 



0,.-|-li° 
+K..+I 
+H..+1 
0..+Ji 

-K..+H 



\ic :r 6':* 
•^. '-r j6':* 
>^..^« 6'.* 

H H i6*4? 
K h :6^J 
M U 6»4? 



V6. S 






73 



'2H..-IH 

0..+Hj# 

o..+>^# 
o..+H# 
0..+H# 
0..+H# 

+M..-i^» 
-H..+H 



+K..=fcH 

0..+19 

0..+I9 

+K..+1 



V4 
0..H 

0..H 
o.K 



7H 
II 

74 
6H 
64 
64 

6H 
44» 



84J 






6* 
6* 



'/6..H 



H — Before top center 

D — Vibration damper 

F— Flywheel 

P— Pulley 
° — Lincoln Continental steering axis inclination 
taken at H deg. camber: caster must agree 
within H dog. for right and left sides; camber 
must agree within ^ deg. for right and left 
sides. 
«— Steering axis inclination spceified at deg. 



4 — Figures apply to cars with manual transmission. 
390 cu. m. is 550. 
44 — 390 cu. in. is 9 
I — 390 cu. in. 21.5-24.5 ® 4000 centr. advance, 

12-18 (^ 17 vacuum advance 
^—Caster Manual steering -H ±}i deg. 
Power steering +M ±}i deg. 



98 



V— Camber Left +^=fcJi deg. 
Right+>irb^deg. 
e—Camber Left -|-H =fcK deg. (Prefer -1-^) 

Right -1-^ =fc^ deg. (Prefer +^) 
* — Lark figure given. Hawk is -1 H to -3 deg. Maxi- 
mum variation between wheels should not 
exceed 14 deg. on Lark, ^ deg. on Hawk, 
f— Figures given for oars with automatic trans- 
missions. Different figures are used with 
manual transmission cars, 
tt— Camber -|-H to -H left 
-\-H to-H riuht 
♦—670-1130 with auto, trans. 
1—16-20^4600 with auto, trans. 
tt — 361 cu. in. figure pven 
7.5 deg. on 383 cu. in. 
® ®— <^aster Manual nteering -^ ±»/i deg. 
Power steering -5i ±H deg. 



* — Figures given for engines with 8.6-to-l com- 
pression ratio. Engines with higher eoa- 
pression ratios have different data 
¥ — At 1 deg. camber 
I— +H deg. caster and dec. camber denrad. !l 

in. toe-in preferred on Y-S 
9 — Driver's side H deg. more camber 
t — With automatic transmissioii — 10 
^*— Camber H deg. d:M deg. left 

K deg. ±*i deg. right 
99 — Figure given is for manual traos. with W* 
fuel. Manual trans, premium fuel is IS <kk 
B. Auto, trans, figures are 10 deg. B w 
regular, 14 deg. B premium 
*' — 8B for regular fuel, IIB for premium fuel 
ZZ— Timing manual trans. — ^TDC r^nlar fuA ^ 
premium fuel. Timing auto, trans. — SB ttt»- 
lar fuel, 8B premiiun fuel 

[more specifications, page 102 
MOTOR, August 1961 




spherically ground 


1 


honed 


roller heads 


O-shaped 


raceway 




lubrication groove 


and rollers 



These Bovver features give 
you something to hang your hat on 



When you sell Bower tapered roller bearings, you 
can sell genuine design features. These features not 
only help the bearings do a better job, but keep 
your customers satisfied— and coming back. 

All Bower tapered bearings are Spher-O-Honed. 
Roller heads are spherically ground for perfect 
contact between roller and flange raceway. Race- 
ways are honed to insure the smoothest possible 
surface. And a large O-shaped lubrication groove 




at the base of the cone flange further improves 
performance. 

In Bower straight roller bearings, all rollers are 
ground with a crown to distribute the load more 
evenly along their full lengths, eliminating bearing- 
killing fatigue. Bearings last longer. 

These are reasons why it'll pay you to sell the 
Bower line. Moreover, you get fast delivery when 
you need it. Call your jobber today. 



BOWER ROLLER BEARINGS 

FEDERAL-MOGUL SERVICE 
DIVISION OF FEDERAL-MOGUL-BOWER BEARINGS, INC. • DETROIT 13. MICH. 



MOTOR, August 1961 



Mechanical Data 
on 1961 Passenger Cars 

ENGINE . . VALVES . . BRAKES . . EXHAUST 

continued from page 98 



MAK£ AND 
MODEL 



ENGINE 



Firing 
Order 



Idle Speed 






§ 

9& 



Buick Special 

Buick LeSabre 

Buick Invicta, Electra . 

Cadillac 



Checker Superba 6 L-Head . 
Checker Superba 6 OHV .... 



Chevrolet Corrair 

Chevrolet 6 

Chevrolet V-8 283 cu. in.. 
Chevrolet V-8 348 cu. in. . 
Chevrolet Corvette 



Chrysler Newport, Windsor . 
Chrysler Ne^ Yorker 



Comet. 



De Soto. 



Dodge Lancer . . . 
Dodge Dart 6 . . . 
Dodge Dart V-8. 
Dodge Polara . . . 



Ford Falcon 

Ford 6 

Ford V-8 292 cu. in. 
Ford V-8 352 cu. in. 
Ford V-8 390 cu. in. 



Imperial 

Lincoln Continental. 



Mercury 6 , 

Mercury V-8 292 cu. in 

Mercury V-8 352, 390 cu. in. 



Oldsmobile F85. 
Oldsmobile 



Plymouth Valiant 

Plymouth 6 

Plymouth V-8 318 cu. in 

Plymouth V-8 361 and 383 cu. in. 



Pontiac Tempest 

Pontiac V-8 Std. Trans 

Pontiac V-8 Hydra-Matic . 



Rambler American 

Rambler American Custom . 

Rambler Classic 6 

Rambler Chissic 8 

Rambler Ambassador V8. . . . 



Studebaker 6 . . . 
Studebaker V-8. 



Thunderbird 15426378° No 



18436572 

12784563* 

12784563* 

18436572" 

153624 
153624 

145236* 

153624 

18436572" 

18436572' 

18436572" 

18436572" 
18436572" 

153624 

18436572" 

153624 
153624 
18436572" 
18436572" 

153624 

153624 

15486372° 

15426378° 

15426378° 

18436572' 

15426378° 

153624 

15486372° 

15426378° 

18436572" 
18736542" 

153624 
153624 
18436572" 
18436572" 

S342 

18436572" 

18436572" 

15)624 

15<624 

153624 

18436572" 

18436572" 

153624 
18436572" 



525 
525 
525 

No 

375 
375 

500 

475 
475 
475 
475 

500 
500 

500-550 

No 

550 
550 
500 
500 

500-550 
500-525 
500-525 
500-525 
575-600 

No 

No 

500-525 
500-525 
500-5251 

550 
460 

550 
550 
500 
500 

680-700 
480-500 
No 

550 
550 
550 
550 
550 

550 
550 



525 
525 
525 



425 
425 

500 
425 
450 
450 
450 

500 
500 

475-525 

500 

500 
500 
500 
500 

475-525 
475-500 
450-475 
450^75 
450-475 

500 

450-475 

475-500 
450-475 
450-475 

500 
460 

550 
550 
500 
500 

580-600 
480-500 
480-500 

475 
475 
475 
475 
475 

550 
550 



475-.'i00 HYD 



VALVES 



Tappet 
Clearances 



C 



HYD 

No 

No 

HYD 

014 
017 

HYD 

HYD^ 

HYD 

HYD 

HYD 

HYD 
HYD 

16H 

HYD 

lOH 
lOH 
lOH 
No 

16H 

19H 

19H 

HYD 

HYD 

HYD 

HYD 

19H 
19H 
HYD 

HYD 
HYD 

lOH 
lOH 
lOH 
HYD 

HYD 
HYD 
HYD 

16C 

12H 

HYD 

12H 

HYD 

24H 
24H 



3 

01 

•S 



Stem to Guide 
Clearances 



s 

e 



Seat 
An- 
gle 



Lift 



a £ 



Timing 




Exhaust 






Oaioo! 



EXHAUST BR.\US 



i Si 



n 



HYD 

No 

No 

HYD 

014 
023 

HYD 

HYDC 

HYD 

HYD 

HYD 

HYD 
HYD 

16H 

HYD 

20H 
20H 
18H 
No 

16H 

19H 

19H 

HYD 

HYD 

HYD 

HYD 

19H 
19H 
HYD 

HYD 
HYD 

20H 
20H 
18H 
HYD 

HYD 
HYD 
HYD 

18C 

16H 

HYD 

t4H 

HYD 

24H 
24H 

HYD 



H-2 
1-3^ 
1-3* 


3-5 


45 
45 
45 


45 
45 

45 


.5-2.5 


1-2.5 


44 


44 


1.2-3.0 
1.2-3.0 


3.2-5.0 
3.2-5.0 


30 
30 


44 
44 


1-2.7 
1-2 7 
1-2 7 
1-2 7 
1-2.7 


1.5-3.2 
1-2.7 
15-3 2 
2 5-4 2 
15-3 2 


45 
31 
46 
46 
46 


45 

46 
46 
46 
46 


1-3 
1-3 


2-4 
2-4 


45 
45 


45 
45 


1-2 5 


2-3 5 


If 


T 


1-3 


2-4 


45 


45 


1-3 
1-3 
1-3 
1-3 


2-4 
2-4 
2-4 
2-4 


45 

45 
45 
45 


45 

45 
45 

45 


1-2 5 
1-2 4 
1-2.4 
1-2.4 
1-2.4 


2-3 5 
2 8-4 2 
2.8-4 2 
2.8-4 2 
2 8-4 2 


T 

45 

45 

45 

45 


T 

45 

45 

45 
45 


1-3 


2-4 


45 


45 


1-2 


2-3 


A 


A 


1-2 4 
1-2 4 
1-2 4 


2 8-4 2 
2 8-4 2 
2 8-4.2 


45 
45 
45 


45 
45 
45 


1-2 5 
1-2.5 


15-3 
1.5-3 


45 
45 


45 
45 


1-3 
1-3 
1-3 
1-3 


2-4 
2-4 
2-4 
2-4 


47 
47 
45 
45 


47 
47 
45 
45 


2 1-3 8 
2 1-3 8 
2 1-3.8 


2 6-4 3 
2 6-4 3 
2 6-4 3 


30 
30 
30 


45 
45 
45 


2-3 5 
1-2 4 
2-3 5 
1-3 
1-3 


2-3 5 
2 8-4 2 
2 5-4 
1-3 
1-3 


45 
45 
45 
30 
30 


45 

45 
45 
45 
45 


1.5-3.5 
15-3 5 


15-3 5 
1.5-3 5 


45 

45 


45 
45 


1-2.4 


2 8-4 2 


45 


45 



383 
.443 
439 

.451 

284 
409 

314 
328 
334 
401 
399 

390 
390 

344 

389 

371 
371 
380 
390 

344 

369 
359 
408 
408 

390 

408 

341 
341 
371 

384 
435 

371 
375 
370 
430 

330 
330 



340 
408 
372 

375 
375 

375 
375 

408 



383 
439 
441 

.451 

284 
409 

344 
328 
334 
411 
399 

390 
390 

344 

389 

364 
364 
386 
390 

344 
369 
357 
408 
408 

390 

408 

339 
339 12 
369 22 



29 
31 
33 

39 

2 
17 

43 
16 
18 

18H 

12H 

15 
15 

15 

15 

8 

8 
17 
15 

15 
17 
12 
22 
26 

15 

22 

23 



384 
437 

364 
368 
368 



430 24 



330 
330 
400 



71 

77 
77 

105 

42 
54 

93 

48 
54 

67H 
57H 

57 
57 

37 

57 

44 
44 

47 
57 

37 
53 
54 

68 
64 

57 

68 

59 
54 

68 

58 
50 

44 
44 

47 
64 

58 
58 
63 



340 
408 
369 

375 123 2151 ^'53H 

.375i2^51?2;53H 



10 58 
26 64 

I2M51H 



67 
69 
75 

85 

42 

62 

87 
46 
52 

68H 

54H 

57 
57 

45 

57 

48 
48 

55 
57 

45 
61 
58 
68 
67 

57 

63 

71 

58 
68 

60 
54 

48 
48 
55 
64 

48 
48 
77 



49 
67 

53 J4 



375> 15 
375 



408 



I 
50H;55H 



54^1 
64 



51K 
67 



33 
41 
44 

59 

8 
9 

69 
17 
20 

25H 
15.4 

15 
15 



15 

TDC 
TDC 
9 
15 

7 

9 

8 
22 
23 

15 

27 

10 

8 

22 

20 
16 

TDC 
TDC 
9 
20 

24 
24 
25 

19 
23 

lOH 

10^ 

lOH 

10 
14 






2 
2 

2 
2 
2 

2H 
IH 

2H 

IH 
2 

2 
2 

2 ■ 



2H 

IH 
2H 

2H 
2H 

IH 

2 

2 



23 



2 ;S 

2 S 



2H 2H S 



IHiS 
IHS 



IK 
IK 

2 
2 



IMiS 



IH 

2 
2 

IH 

2 
2 

2 
2 

IH 

IH 

2 
2 



2H 

IH 
.H 

2 

IH 

2 
2 

IHS 
IHS 



U 
12 

12 

11 
11 

9 

11 
11 
11 
11 

11 
U 



•11 



ll.«3e 
ll.ee 
Il.e;c 

nee 

12 

ll.l»e 

11 
11 
11 

9.5 
11 



•11 



•11« 
•lie 
•19 

•15 
•15 



•15 
•15 

•15 
•15 
•15 
•15 
•15 

••7 
••7 



ABC — After bottom center 
ATC — After top center 
BTC — Before top center 
BBC — Before bottom center 
HYD— Hydraulic valve lifters 

D— Dual 

C— Cold 

H— Hot 

S — Single 

e — Self adjusting 
TDC— Top dead center 



p — Sport Fury baa 2 in. muffler inlet, dual 
exhaust 

tFiffurea given in thousandths of an inch 
Left bank odd 
•—Right bank odd 
•'—Right 1-2-3-4. Left 5-6-7-8 
4 — No major adjustment required 
— .010 top, .015 bottom 
|— 390 cu. in. is 575-<500 
f — Single on 352 cu. in., dual on 390 cu. in. 
^^ — Adjust to slight drag. Back oflF 8 notches. 



Passenger car sales data and specifications appeared in July MOTOR and will 



102 



■■ — Adjust to heavy drag. Back off 10 notei* 

front. 12 notches roar 
•—Adjust to Blight drag. Back off 7 noleb* 
^—Intake 45-45H. exhaust 4.V-45H ^ 
^ — Top Clearance given, bottom is 2.5-4.5 
* — Rear drum 1 in. smaller 
1— 45H-45H 
t — ^Adjust to heavy drag. Back off 12 notcf'* 

on front brakes, 16 notches rear bm« 
© — Series 1300— manual transniiteion URT 

clearance is — ^intake 6H, exhaust w 
I — Dual on Hawk 

be listed again in September 

MOTOR, August 1961 




Did you know that today some passenger car water pumps run as fast 
as 4,000 RPMs, and pump up to 50 gallons of water (and sometimes 
rust, grit, etc.) per minute? During the normal life of a car, this pump 
may handle millions of gallons of coolant. To do this, a pump must 
be efficient. Be sure the pumps you sell and install are built to do this 
mammoth job. Install Toledo Steel " greased for life " water pumps 
that will outlive all others. 

TOLEDO STEEL PRODUCTS 

Inc. 

\ mrBIIUS • OiAVBLANO a, OHIO 
WORL-D'O FINMT PAIIT^ • • . WOIIL.D'S FINUT SBRVICe 

iOTOR, August 1961 




WHY TOLEDO STEEL PUMPS 
OUTLIVE ALL OTHERS 

• Batter design and manufacturing. 

• Finast materials and companants. 

• "Qraasod for Ufa'' baaring and 
shaft assambly. 

• Cvary pump Is factory testad* 



X^'^ 



I 




OTC Engine Stand 




Owatonna Tool Co., 332 Cedar 
St., Owatonna, Minn., offers the 
No. 1700 Engine Positioning Stand, 
weighing 135 lb. and said to handle 
engines weighing up to 1,200 lb. 
The company says the stand allows 
the engine to be worked on from 
any position and permits engine ro- 
tation through a full 360 deg. cir- 
cle. The engine attaches to the 
stand through an adapter bracket. 
The stand may be bolted to the 
floor or mounted on casters. 

Carter Super Zip-Kits 




Needle valve and seat assemblies, 
incorporating a soft flexible collar 
built into the seat to absorb dirt 

104 



New Products 

>TO USE •••TO SELL 



particles and permit needle seat- 
ing, have been introduced by Car- 
ter Carburetor Div. of ACF Indus- 
tries, Inc., 2840 N. Spring Ave., St. 
Louis 7, Mo. The new assemblies, 
designed to prevent flooding at the 
needle valve, have been added to 
the company's line of clean-out 
kits, which will be known as Super 
Zip)-Kits. 

Armstrong Soft Hammers 




Armstrong Bros. Tool Co., 5200 
W. Armstrong Ave., Chicago 46, 
111., has available hammers of I14, 
ly^ and 134 in. head diameters de- 
signed for use with interchange- 
able soft tips. The nylon tips are 
color-coded to indicate varying de- 
grees of softness and screw into the 
hammer head. The tips are report- 
edly resistant to oil, gasoline and 
acids, will not chip and are of- 
fered in three grades of hardness. 

Snap-on Ball Joint Sockets 



Snap-on Tools Corp., 8034 28th 
Ave., Kenosha, Wis., has available 
three ^ in. drive sockets designed 
for servicing 1961 Buick and Olds- 
mobile ball joints. Model S-8179 is 
a 1%6 in. hex socket for Oldsmo- 
bile F-85 and Buick Special joints. 
Model S-9835 for upper joints on 
larger Buick models is a 1^ in. hex 
socket, and Model S-9836 socket 
for lower Buick joints has a 2i/J in. 
hex opening. 




Bear Alignment Rack 




An alignment rack for installa- 
tion on concrete or wood flooring 
on lower or upper floors has been 
developed by Bear Manufacturing 
Co., 2016 5th Ave., Rock Island 
111. Known as the Power Rack, the 
unit has air-operated hinged run- 
ways which function as ramp and 
runway and which are adjustable 
to desired widths. Having an over- 
all length of 16 ft. 10 in., the rad 
does not require sp>ecial footings 
or foundations and p)ermits all four 
wheels to be suspended for tire ro- 
tation or brake service, according 
to the company. 

Heckethom Hose Nozzles 




The Flex-Tip water hose nozzle 
for use either with 54 ^^' garden 
hose thread or 14 in. iron pipe 
thread is available from Hecke- 
thorn Manufacturing and Supply 
Co., Dyersburg, Tenn. Made of 
grease-resistant neoprene hose and 
machined brass rod, the nozzle has 
an automatic cut-off feature which 
allows water to flow when the noz- 
zle is flexed and stops flow as the 
nozzle is released. The company 
says no adjustments, springs, levers 
or packing are required. 

[continued on pace 106 

MOTOR, August 1981 



NOW YOU CAN REALLY SELL SERVICE 




mmm 



^or All Heavy Duty and Emergwicf 
V«hicl« Use In the New Yellow and 



For Normal Passenger Car Use In 
the Familiar Red and Blue Box. 




akes Dollars and Sense • • • to handle Tung-Sol lighting line. Install Tung-Sol, the line specified by leading 

y Duty and Standard headlamps, miniature lamps and independent manufacturers. See your Tung-Sol supplier for 

ers— the industry's only complete lighting service line, details. Tung-Sol Electric Inc., Newark 4, New Jersey* 

is your opportunity to boost your profits from lamp sales ^_^ 

gh greater service reliability. One solid source, one high (tWj III M ■■ ■ C H I 

ty and 100% coverage of your requirements are only a V.^ I \M mm w w w li 

>f the benefits you'll receive with Tung-Sol~the profitable HEADLAMPS • MINIATURE LAMPS • FLASHERS 



TOR, August 1961 



XWfc 




Kew Products 

TO USB •••TO SILL 



continued from page 104 



American Hydraulics Jacks 

American Hydraulics Co., 2020 
S. 54th St., West Allis, Wis., offers 
four floor-jack models ran^ng in 
capacity from I14 tons to 4 tons. 
Features are said to include saddle 
sizes of 6 in. on the I \^ ton Model 




FJ-125 and 7 1/4 in. on the larger 
models; lifting heights ranging 
from 18 14 in. to 26 in., safety over- 
load valves and an over-all length 
range of 68i/^ in. to 98i4 in. The 
Model FJ-125 and U/^ ton Model 




Here's the LOWEST mUomplete 
"DISPENSING COMBINATION". «. n^et 




imi n is a praiRt tH M. PniKli i 
IM., Mktn tf lisMi Oi Naiii-eitMtr. 
▲ ttt frigiMl, wattrlns tnm typt Um ^ 
XV ctMwr, fir mra ttM 19 ftan. 

r^PRODUCTS, INC 

P«r Ml Mdto vritt in 0«vt •^•4 



LIQUID DL HANDI-CLEANER 
fnsur»s'*HEALTHY-CLEAN HANDS* 

And here's why: 

Cleans hands cleaner, faster! DL's exclu- 
sive deepdown cleansing action dissolves 
grease, grime, dirt and actually 'Miffs it 
out" removes tenacious stains other hand 
cleaners can't touch. 

SAFER - INDEPENDENT LABORATORY TESTS CERTIFY 
Dl IS A NON-TOXIC PRODUCT. 

Contains both LANOLIN and HEXACHLOR- 
OPHENE — conditions hands as it cleans, 
guards against dermatitis and infections. 



CompUfe — r«ady to um. 
Mount brocket on wall, bench, pump 
itiond, otc, insort ono-holf gallon con- 
toinor, thumb scrow locks container 
socuroly in ploco, removo motol cap, 
ktMft dispomor . . . and you hovo a 
c twple H bond ciooning unit at ono low 
pricol 



i 



CANADIAN OFFICESi 236 NORSEMAN ST., TORONTO 18, ONTARIO 



FJ-151 have removable handles for 
compact storage or service truck 
use. 

Weaver Wash Unit 




The Wash-All for cleaning can, 
trucks, buses, engines and assem- 
blies, and service area floon and 
walls has been developed by Wea- 
ver Manufacturing Div. of Dura 
Corp., 2100 S. 9th St., Springfield. 
111. The unit can be mounted on 
any standard 55 gal. drum and has 
only one moving part. Built of 
brass and plated steel, it is 
equipped with wide and narrow 
spray nozzles and designed to op- 
erate under air pressure of 150- 
175 lb. per sq. in. 

Gumout Service Kits 




J06 



Carburetor Clean-Out Kit No. 
7880 for on-the-engine carburetor 
cleaning is offered by Gumout Dvf- 
of Pennsylvania Refining Co., 26W 
Lisbon Rd., Cleveland 4, Ohio. 
The kits, which are packed 12 to a 
carton, are said to contain all items 
needed for forced-flow cleaning on 
the engine and include stepby- 
step instructions. 

[continued on page 11$ 

MOTOR, August I95I 



i 



|^^5^ew Products 

Kj^^r"..TO USB...TO SILL 

P continued from page 106 
Rimac Pulley Puller 



CLAW- HOOK ■ 



Marquette Swenches 




inck-McIlwaine, Inc., 16 Hud- 

St., New York 13, N.Y., has in- 

uced the Rimac Universal Pul- 

Puller for removal of all pas- 

er car, truck and bus generator 

?ys, including alternator pul- 

and pressed-on Autolite types. 

puller jaws have an opening 

e of 2 in. to 43^ in. The puller 

be vertically mounted on a 

or used horizontally on the 

h, it is said. 

f cQuay-Norris Bearings 




o««ew^ss6;<»i»i!^;'.iCij'j:.!c<«;%>!0!^vv<cv-.v^^^ 



le MI-1000 copper-alloy bear- 
[or heavy-duty engine use has 

developed by McQuay-Norris 
ufacturing Co., 2320 Marconi 
, St. Louis 10, Mo. The steel- 
ed bearing has a sintered cop- 
ead lining covered with a .001- 
[)abbitt thickness, with a tin 

coating for run-in protection. 

company reports the bearing 
position combines the anti- 
ion qualities of babbitt with 
strength characteristics of cop- 
lead alloy. 




Marquette Div. of Curtiss- 
Wright Corp., 1145 Galewood Dr., 
Cleveland, Ohio, offers two models 
of manual impact wrenches which 
do not require air or electrical feed 
lines. Known as the Swench, the 
impact wrenches are available in a 
1/2 in. square drive Model 500 rat- 
ed at a maximum torque force of 
250 Ib.-ft., and in a ^ in. drive 
Model 625 rated at 500 Ib.-ft. Both 
models are furnished with a nut 
runner, locking pins for impact 
sockets and a metal case. The com- 

[CONTINUED ON PAGE 116 



ffie WEi yKffliWfl^ nnnkl V5 




presents a NEW concepf in 
VAIVE fACm ErriCIENCY 



The new Kwik-Way Model VS is 
more than an improved model, it is 
a new concept in valve facing. It 
combines design stability with oper- 
ating ease and greatly increased ef- 
ficiency. The surface grinding mech- 
anism is now an integral part of the 
one-piece casting. This eliminates 
the possibility of misalignment. Sol- 
id ways now absorb the grinding 
pressure. The new 5" diameter 
grinding wheel handles more valve 
sizes and all new alloys with ease. 




New power — a Vi-hp capacitor 
type, heavy duty, constant speed 
motor supplies vibrationless float- 
ing power for the grinder spindle 
only. Individual motors for chuck 
and coolant pump. There are count- 
less other new features about the 
new Model VS which make valve 
jobs easier and more profitable. Mail 
coupon now for the new illustrated 
brochure on the Kwik-Way Model 
VS . . . the only new concept in 
valve facing. 

1 

I 

CEDAR RAPIDS ENOINEERINO COMPANY I 
907 17Hi St. N.E., Cedar Rapids, Iowa | 

Please send Model VS brochure to: I 



Name 



Address 



City 



State 



I 
.J 



TOR, August 1961 




New Products 

TO USB ...TO 9BLL 



continued from page 115 



pany reports the impact force is 
supplied by a built-in spring force. 

Lucas Battery Filler 





A Lattery filler said to control 
the exact level of electrolyte fill is 
offered by Lucas Electrical Services, 
Inc., 501-509 W. 42d St., N.Y. 36, 
N.Y. According to company re- 
ports, the filler automatically cuts 
off its electrolyte flow as the cor- 
rect level is reached in the battery, 
and remains closed during removal 
by means of a control valve. The 
filler is made of polyethylene. 

Fox Alternator Protector 



vv" i ii:. 









I 



Fox Products Co., 4720 N. 18th 
St., rhiladelphia 41, Pa., offers 
Model 120 alternator protector, 
which can be installed on most bat- 
tery chargers through one connec- 
tion. Designed to prevent reversed 
polarity during battery charging on 
alternator-equipped vehicles, the 
unit has a signal light to indicate 
reverse polarity, overcharging, or 
short circuits. 

JJ6 



Ammco Adapter Set 




Small drum adapter set No. 5775 
has been developed by Ammco 
Tools, Inc., 2100 Commonwealth 



Ave., North Chicago, 111., for use 
with Ammco Model 5000 brake 
drum lathes. The set has adapten 
for grinding or turning of smaller 
drums down to 6 in. diameter sizes. 



UMS Battery Tester 

The Delco-tronic 12-volt batter)' 
checker for instant checking of bat- 
tery voltage is offereci by United 
Motors Service Div. of General Mo- 
tors Corp., General Motors BIdg., 
Detroit 2, Mich. The fully transis- 



Recognize these problems caused by looseness? (1) Tire is worn smooth by loose ball-joints 
which fail to hold wheel in proper alignment. (2) Driver tries to return car from shoulder back ^ 




Prolong tire Kfe with MOOG 



Ball -Joints 



Ordinary ball- joints may seem to fit 
snug under the weight of the car. 
But when car is in motion this weight 
is often ranoved, and even new ball- 
joints are often wobbly. What to 
do? Replace 'em with Moog Adjust- 

For safer steering: MOOG 

"Steering Stabilizer*'. . ."The Poor 
Man's Power Steering". .. by any 
name here's the answer to thread- 
on-thread or rubber-loaded steering 
connections which may work loose 
or bind. Moog Ball-Bearing Idler 



able Ball- Joints! Looseness is elim- 
inated with the twist of an Allen 
wrench. Tires last longer because 
wheels stay in better aligmnent at all 
times . . . even when car hits bump! 
Pay for themselves in longer tire lif a 




Idler Arm Kits 



Arm Kit converts steering to smooth, 
reliable ball-bearing action for safe, 
positive steering control at all speeds 
. . . with or without Power Steering. 
Looseness is eliminated! Immediate 
improvement in the feel of the wheel 

MOTOR, August 1961 




torized tester requires no adjust- 
ments, and is pocket size. A green 
light indicates acceptable battery 
voltage, while a yellow light indi- 



cates further light-load tests are 
needed, the company states. 



Niehoff Ignition Tester 

Model T-45 Ignition Efficiency 
Tester for checking coil output, 
primary and secondary circuit re- 
sistance and openings, condensers, 
alternator diodes, field windings 
and distributor caps has been in- 
troduced by C. E. Niehoff and Co., 
4925 W. Lawrence Ave., Chicago 
30, 111. Contained in a rigid plas- 



ito highway, but play in steering causes momentary lag in steering response. When loose- 
ss Is taken up. car lurches into path of oncoming car. (3) High speed shimmy. 






WHY SETOE FOR A "CRUTCM" when a 
permanent "cure" is available? Moog parts cost 
no more than many gadgets which offer only 
temporary solutions to alignment and 
steering problems. And Moog's full coverage 
means that most Moog parts, including those 
shown here, are available for nearly all cars. 
So there's no reason to settle for a "crutch." 
Insist on the "cure". . . genuine Moog parts, 
choice of the alignment specialist! 



UNDER-CAR PARTS 



For almost 
every 
popular car 



^ MOOG INDUSTRIES, INC.. ST. LOUIS 33, MO. 




tic case, the tester is furnished with 
leads, distributor cap adapter, high 
voltage pliers and instructions. 

Prestone Parts Cleaner 




Union Carbide Consumer Prod- 
ucts Co., Div. of Union Carbide 
Corp., 270 Park Ave., New York 17, 
N.Y., has available Prestone Metal 
Parts Cleaner No. 1 and No. 2 in 6 
gal. containers which hold 4 gal. of 
cleaner and a cleaning basket. The 
basket can be used with the lid in 
place to reduce vapor loss and spill- 
age and control odors. The basket 
can be raised or lowered with a han- 
dle on the lid to prevent splashing. 

Guaranteed Marine Switches 




Guaranteed Parts Co., Inc., Sen- 
eca Falls, N.Y., offers its line of all- 
brass marine switches for operat- 
ing boat starters, horns, lights and 
sirens. The switches are produced 
in push-button, push-pull, toggle 
and key-operated models and have 
chrome-plated brass mountings. 

[continued on pace lift 



MOTOR, August 1961 



^NTV 



AT LAST!... A SPECIAL 
-^ PARTS 

. CLEANER* 
JUST FOR 
AUTOMATIC 
TRANSMISSION 
WORK 








GRAYMILLS 

nRANS-CLENE 

TRANS-CLENE cuts deep-down var- 
nish and carbon deposits from every 
comer of intricate valve bodies, pumps, 
and other hard-to-clean transmission 
parts. The heaviest oxidized coatings 
soak loose and easily brush or rinse 
away. Loosens gaskets for faster, sim- 
pler removal. Safe on aluminum. Avail- 
able in special 16 gal. size with dip 
basket and cover. Also in 6, 30 & 55 gal. 
drums. Send for catalog. 

TRY TRANS-CLENE. YOU'LL SEE THE 
DIFFERENCE IN ITS CLEANING POWER 
OVER ORDINARY SOLVENTS. YOU CAN 
GET IT FROM YOUR JOBBER. 



7 



'Cl«aning procadurat for Automatic 
Transmission ports" 



wjifrff f oil 
fiiffff 

•ooKiffr , 

ProvidM st*p by stop clooning procoduros that insure 
quality {obs and cuts down on costly comobocks. 

m GRAYMILLS 
CORPORATION 

8757 N. LINCOIN AVE. CHICAOO 13, lU, 




New Products 

TO USB •••TO SILL 



continued £rom page 117 



Federal-Mogul Seal Tool 




A rear-wheel seal-installation 
tool kit consisting of a metal han- 
dle and 12 plastic adapters for use 
on popular passenger cars and 
light trucks has been introduced 
by Federal-Mogul Service, 11031 
Shoemaker Ave., Detroit 13, Mich. 
The company reports the tools can 
also be used as a sales aid in show- 
ing customers the difference be- 
tween old and new seals as they are 
placed on the adapters. 

Miracle Power Supplement 




Miracle Power Products Corp., 
1101 Belt Line St., Cleveland 9, 
Ohio, offers its Miracle Power 
Tune-up, Break-in Oil, an oil sup- 
plement for adding to the crank- 
case during regular oil changes. 
The company says the supplement 
relieves sticky valves and lifters and 



leaves a graphite film on engine 
suiiaces for protection against 
scuffing and scoring during new en- 
gine break-in. 

Wittek Hose Clamps 





Wix Corp., Gastonia, N.C., has 
available an air filter tester consist- 
ing of a high intensity light and 
shielded hood for customers to ex- 
amine the condition of their air 
filter cartridges. The flashlight bat- 
tery-powered tester is reportedly 
compact enough to be used by the 
owner while he sits in the car. 

Ditzler Body Filler 

A body filler which utilizes color- 
coding to indicate hardening speed 
is offered by Ditzler Color Div. of 
[continued on page 120 

MOTOR, August 1961 



Wittek Manufacturing Co., 4311 
W. 24th Place, Chicago 23, III, of- 
fers its new Sure-Tite Series H 
worm-drive hose clamp. Clamps in- 
clude a Yg in. slotted head for 
wrench or screwdriver tightening. 
Made of heavy-gauge stainless steel, 
the clamps may be used for radia- 
tor, heater, vacuum or air vent 
hoses and are available in diam- 
eter sizes ranging from %6 in. to 7 
in. 

Wix Filter Tester 




*^l always use Monmouth in my racing cars 



. . . because my engines turn over at some pretty high rpm's and need a 
bearing that can take punishment. With Monmouth I race all season 
without bearing problems.'* 

Mr. Carpenter has been racing modified stock cars for over ten years. 
In his customers' cars, as well as his own, he installs Monmouth Bearings 
exclusively — because he knows he can always depend on Monmouth's 
high quality. 

If you want performance that pays off, use Monmouth Bearings 
in all your engine rebuilds. For instant service, call on your 
Napa jobber. He can give you complete Monmouth service 
oti all your engine bearing requirements. 

MONMOUTH Engine Bearings 

^EVtTE SERVICE: Cleveland Graphite Bronze • OiVivon of Cfwite Corporofion • Cleveland 3, Ohio 
Motor, August 1961 



says J. T. Carpenter 
Carpenter's Auto Service 
Waco, Texas 





r 




New Products 

"..TO USB ...TO SBLL 



continued from page 118 



Pittsburgh Plate Glass Co., 8000 
W. Chicago Blvd., Detroit 4, Mich. 
Called DX-666 Ditz-Flex Body Fill- 
er, the filler has a color and hard- 
ness selector on the container lid, 
showing the colors of the various 
degrees of hardness as a guide for 
mixing the cream hardener. Ac- 




Martin Filters 



cording to the company, the filler 
will not bubble or pinhole during 
baking and can be worked with a 
minimum of grinding and dust. 



NEW 



MASTER 



BRAKE CYLINDER 
REPAIR KIT 
ASSORTMENT 



M Brake Parts 

SERVICE HiTS J ' " -^ f -l 




MASTER 

M 



New Master "Blue Ribbon assortment MK-101, shown 
above, handles 92.8% of wheel cylinder replacement repairs 
and 16% of master cylinder repair needs. Cylinder repair 
kits are complete, include all necessary quality replace- 
ment parts; packaged kits come in sturdy, colorful steel 
cabinet. Handy cabinet is 23 inches wide, 9V6 inches deep, 
can be set on shelf or hung in repair area. 

MK-101 contains 44 fast-selling wheel cylinders and 14 
top-turnover master cylinders. Ask your Master Jobber 
for full details on new MK-101 Brake Cylinder Repair 
Kit Assortment. 



MASTER PARTS DIVISION 

Alrtex Products, Fairfield, Illinois 

Fuel Pumps • Water Pumps • Blue Ribbon Hydraulic Brake Cylinders and 
Parts • Front End Suspension Parts • Tie Rod Ends and Drag Links 




Martin Filter Corp., 191 Tal- 
madge Rd., Edison, N.J., has de- 
veloped a new line of air, oil and 
gas filters for domestic and foreign 
passenger cars and trucks. Air fil- 
ters are said to be flameproof. The 
company further says its fuel fil- 
ters, with over 70 sq. in. filtering 
area, prevent passage of water as 
well as dirt into carburetors. 

Gunk Carburetor Cleaner 




1^0 



Gunk Laboratories, Inc., 630 N. 
Harlem Ave., River Forest, 111., of- 
fers a carburetor cleaner, known as 
C-C, which is reportedly odorless 
and will not burn hands. Available 
in 5 gal. containers with or without 
cleaning baskets or 15, 30 and 55 
gal. drums, the cleaner is formu- 
lated to remove varnish, tars and 
grease, according to the company. 

Westinghouse Bulbs 

A new line of automotive bulbs 
and headlamps designed to meet 
performance requirements of trucks, 
emergency vehicles, oflF-highway and 
farm equipment, buses and passen- 
ger cars, has been introduced by 

MOTOR, August 1961 



Westinghouse Electric Corp., 
Bloomfield, N.J. According to the 
maker, the heavy-duty line provides 
longer, trouble-free service life 
under abnormal conditions of shock 
and vibration. 

Auto-Test Tester 



Grizzly Wheel Card 




A compression tester with 300 
lb. gauge markings, quick-change 
coupling and three coupling plugs 
for fast interchanging is offered 
by Auto-Test, Inc., 600 S. Michi- 
gan Ave., Chicago 5, 111. Known as 
the Mark II Compress-Aid Kit, the 
tester also has shatterproof lens, 
positive catch-and-release coupling 
action, and flexible hose to make it 
easy to reach plug holes. 



New 
Business Getters 

Displays • Signs • Packages 



D-A Display Rack 



■ R- - The f99ilt$tf •Hi*^ 99 m tkt wrUt j^ ^ 

W-r' Y«g CM HIAI Hit (iiffer«K« ^ 




Racing Div. of DA Lubricant 
Co., Inc., 1332 W. 29th St., In- 
dianapolis, Ind., has available a dis- 
play and merchandising rack made 
of heavy-gauge wire. The rack has 
carrying grips to permit indoor or 
outdoor use and holds 12 one-qt. 
cans. 

MOTOR, August J96]/ 




A steering-wheel card explaining 
to customers the advantages of 
Grizzly brake linings and instruc- 
tions on correct break-in of new 
linings is offered by Grizzly Brake 
Diw, 168 N. Michigan Ave., Chi- 
cagao 1, 111. The card also outlines 
procedures to be followed in ob- 
taining maximum lining life and 
performance. 

Dorman Spring Display 




A 36-compartment all-steel mer- 
chandiser measuring 42 in. high, 
171/4 in. wide and 12 in. deep and 
containing an assortment of 228 
brake shoe return springs in 41 
sizes is offered by Dorman Prod- 
ucts, Inc., 5757 Mariemont Ave., 
Cincinnati 27, Ohio. Each spring 
size is packaged in sets of four 
units. A clear plastic-covered dis- 
play cabinet is mounted on top of 
the merchandiser. 

Pacco Regulator Display 

A display consisting of six Flow- 
trol-r fuel pressure regulators in- 

[CONTINUED ON PAGE 122 



NOW 

«««GR£ATER I 
WELDABILITY 

at lower 
cost 



wiih 




Now you can arc weld, spot weld, 
even braze, solder or charge a 
battery from one FOX-ARC 
power source. This compact, 
portable unit not only costs less 
to own but costs less to operate 
as well. 

The FOX-ARC Spotweld Gun, 
operating from outlets on the 
welder, or from separate power 
supply, is lightweight and easy 
to use. It spot welds from one 
side of the job . . . requires no 
back-up electrode. Eliminates 
guesswork ... is easy and safe 
to use. 
^ There is no limit to the weld- 
ing jobs that FOX- ARC can do 
quickly, efficiently, safely and 
at the lowest possible cost. 

For complete information or 
a demonstration, call your local 
Automotive Distributor or write: 

FOX PRODUCTS COMPANY 

4752 N. 18th St., Phila. 41, Pa. 

POX'ARC ineludmB a comp/«f« rong* of 
wldmn, wMing fool$ and acemuoHmt. 




METHODS AND EQUIPMENT 

FOR IMPROVED 

AUTOMOTIVE WELOIH^ 



L. 



,i 



v^> 



New 
Business Getters 

Displays • Signs • Packages 



continued from page 121 

dividually packaged in transparent 
display packages mounted on a 
poster board is offered by Precision 
Automotive Components Co., Man- 
chester, Mo. The poster board 



^v' 



MEW FUEL PRESSURi/-~\ 
^ REGULATOR ( ) 
<