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Vol. 31, No. 9
March 3, 1917
Trice 15 Cents
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EXHIBITORS'
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MAKE
Christie Comedies
The One Bright Spot
On Your Program
OPEN MARKET RELEASE EACH WEEK
Through Foremost Independent Exchanges
and Shown
IN THE BEST THEATRES EVERYWHERE
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CHRISTIE FILM CO.
Sunset Boulevard and Gower Street, Los Angeles, Cal.
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Post Office Box 226
Madison Square Station
NEW YORK
17 Madison Avenue
Telephone Madison Square Jf 10
1274
THE MOVING PICTURE WORLD
March 3, 1917
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DED FEATHEP
PHOTO^PLAYr Present
°A Dramatic Stow of the
Occident and Opient
witu ciaire mcDowcll
Director Chas. Swickard
Book, through "Any*
Universal dxchangfe.
TX — /V»-!y.
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MAX LINDER'S
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"Max
/•Yrsf Comedy
Now Ready
BACKED BY A GIGANTIC NATIONAL
ADVERTISING CAMPAIGN
Read what Aaron J.Jones, president of Jones,
Linick & Schaefer Go.-, says both of the features
and the advertising campaign:
Chicago,.. Feb. 12, 1917.
George K, Spoor, President,
Essanay Film Mfg. Co;,
Dear Mr. Spoor:
We desire heartily to commend the
Essanay Co-Operative Advertising Plan
offered in connection with the MAX
LINDER COMEDY FEATURES. ^ As soon as we
SATISFIED ourselves on the QUALITY of
these subjects, we booked them because
of the unusual opportunity for ex-
ploitation offered by this unusual
plan .
Very truly yours,
JONES, LINICK & SCHAEFER CO.,
Aaron J. Jones, President.
See this feature at any K. E. S. E.
office and ask for particulars on our news-
paper advertising campaign. WE PAY
HALF FOR YOU.
1333 Argyle Street, Chicago
1276
THE MOVING PICTURE WORLD
March 3, 1917
AND
"Spike's Busy Bike"
"End of a Perfect Day"
"Nabbing a Noble"
Three Smashing L-KO Comedies That
Comedies at the Strand Theatre, New
TALK is cheap. Anybody can buy ad-
vertising space and fill it with "Talk."
It takes merit, however, real merit, to
book Comedies at The STRAND Theatre,
New York's Finest Moving Picture House.
When the comedy situation at this big House
needed a tonic to boost business The
STRAND immediately booked "SPIKE'S
BUSY BIKE," "THE END OF A PERFECT
DAY" and "NABBING A NOBLE."
Kept the Most Calloused Critics of
York, in Convulsions of Laughter
ALL the advertising talk that you could
read from now till next Xmas wouldn't
mean a hundredth part as much to you
as the fact that New York's Finest Picture
Theatre selected these L-KO Comedies in
the face of the fact that any number of
comedies were offered simultaneously to the
Strand. If the critical Strand can use
L-KO'S, any House in the world can to
immense advantage. WATCH for the big
things COMING.
Book L-KO'S in your House (if you can get 'em) and
play to capacity on your comedy nights
L-KO Comedy Co., Hollywood, Cal. Eastern Offices, 1600 Broadway, New York
£^21 " **' *<■ Julius Stern, Pres. S"?-i "" -~'\
BOOK THRU ANY OF THE 72 UNIVERSAL EXCHANGES
In Answering Advertisements, Please Mention the MOVING PICTURE WORLD.
March 3, 1917
m
THE MOVING PICTURE WORLD
1277
The Mighty
mi
Special Releases on the Universal Program
for the Week of March 12th, 1917
RED FEATHER DOUBLE ATTRACTION— Two-Play, Five-Act, Double
Attraction, "THE GIRL WHO LOST," with Cleo Madison, Roberta
Wilson, Molly Malone, and "BORDER WOLVES" (Two-Reel Western
Drama), with Neal Hart.
NESTOR— "SOME SPECIMENS" (One-Reel Comedy)— Eddie Lyons, Lee
Moran and Edith Roberts.
LAEMMLE— "WHERE GLORY WAITS" (Two-Reel Drama)— Allen Holu-
bar and Roberta Wilson.
L-KO— "LOVE ON CRUTCHES" (One-Reel Comedy)— Hank Mann.
IMP— "THE PERILS OF THE SECRET SERVICE," Adventure No. 2,
"THE CLASH OF STEEL" (Two Reels)— Kingsley Benedict.
L-KO— "SUMMER BOARDERS" (One-Reel Comedy)— Phil Dunham.
UNIVERSAL SCREEN MAGAZINE— Issue No. 10.
JOKER— "ART ACHES" (One-Reel Comedy)— Gale Henry and Wm. Fra-
ney. j
29 Reels
of Box
Office
Attrac-
tions
Every
Week
UNIVERSAL
PROGRAM
■,*■?
m
Ask Your
Nearest
Universal
Exchange
or
UNIVERSAL
Film Mfg. Co.
CARL LAEMMLE, President
"The Largest Film Manu-
facturing Concern in
the Universe"
1600 BROADWAY
NEW YORK
►
Regular Releases on the Universal Program
for the Week of March 12th, 1917
GOLD SEAL— "THE COMMON SIN" (Three-Reel Drama)— Helen Gardner.
VICTOR— "A WOMAN IN THE CASE" (One-Reel Comedy)— Eileen Sedg-
wick, Ralph McComas and Milton Sims.
UNIVERSAL ANIMATED WEEKLY— No. 63.
IMP— "SINS OF A BROTHER" (One-Reel Drama)— Herbert Brenon and
Wm. Shay.
VICTOR— "THE HASH HOUSE MYSTERY" (Two-Reel Comedy)— Harry
Myers and Rosemary Theby.
BIG U— "FOR HONOR'S SAKE" (One-Reel Drama).
'101 BISON— "ROPED IN" (Two-Reel Comedy-Drama)— Neal Hart.
LAEMMLE— "RACING DEATH" (One-Reel Drama)— Bob Leonard and
Betty Schade.
POWER'S— "THE NOISELESS SOUP MYSTERY" (Comedy) and "PAL-
ACES OF THE FORBIDDEN CITY" (Dorsey Educational) (Split Reel).
BIG U— "HIDDEN DANGER" (Two-Reel Indian Drama)— Mona Dark-
feather.
1278
THE MOVING PICTURE WORLD
March 3, 1917
A Tremendous Series of Ei&ht
$**£?
Each Story^ Complete in itself
For the Exhibitor who does not care to book a serial this
marvelous series is a most unusual opportunity for continuous
business — and the kind that will get them all — high and low.
Millions of people have read the famous Yorke Norroy stories
by George Bronson Howard upon which these international
detective dramas were founded, and they are eager to
see this remarkable visualization on the screen. The
entire series was personally directed by Mr. Howard, and
is one of the most notable screen productions of the
season. Full particulars from your nearest Universal
,xchange, or the Home Office of the Universal.
Universal FN
1600 BROADWAY
CARL LAEMI
"The Largest Film Man]
• n Aniwering Advertisements, Pleas* Mention the MOVING PICTURE WORLD.
March 3, 1917
THE MOVING PICTURE WORLD
1279
*•*%*
BEN
WILfON
fevdiei
:-;w>
With Beautiful NEVA GERBER
Teeming with mystery; built around the most
. novel plot ever conceived, "The Voice on the Wire" is going down
in screen history as the biggest achievement of its kind. BEN
WILSON as John Shirley, the great criminal investigator, seeks
to solve the mystery of a "voice on the wire" which always gives
warning preceding each of a mysterious series of crimes. The
suspense and action, the lavish production, and the air of love,
adventure and mystery will pack your house for full fifteen
weeks. Book this through your nearest Universal Exchange
and share in its money getting drawing power.
lanufacturingCo.
isident
1 Concern in the Universe'
NEW YORK i
In Answering Advertisements. Please Mention the MOVING PICTURE WORLD.
1280
THE MOVING PICTURE WORLD
March 3, 1917
I4AVEAI
!■ photo j
UO
o
m
&\.s
o-
BOOK
{Q< "Hell Morgan's
1 x Girl "—Special
o: BLUEBIRD Release
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OLLOWING are extracts from a few of the
hundreds of letters we are constantly receiving
from enthusiastic Exhibitors who have found in
BLUEBIRD Photoplays the perfect entertainment
that attracts and pleases their patrons, and proves
profitable in every sense of the word. Read them.
They are from men who, like yourself, are in business
to make money: .(
I have noted with much interest the steady improvement in QUALITY and
the ever increasing POPULARITY and PRESTIGE of the BLUEBIRD
Program. I have paid more than ordinary attention to the PROGRESS
of the BLUEBIRD Program because in the Spring of 1916 I staked my
judgment on its WINNING QUALITIES against the advice and opinions of a number of Film Men
who were in a good position to be qualified judges of a Program's possibilities, and have seen my
judgment verified. The fact that the BLUEBIRD Program has lived up to and exceeded my expec-
tations, explains my unusual interest. — WM. E. POWELL, Columbia, Pa.
We find them uniformly clean, meritorious, well played and all the productions are excellent. This is
not my personal opinion but that of our patrons also, as we endeavor to ascertain from them from
time to time their likes and dislikes, and cater to their tastes. — JOHN POPULIAS, Steubenville, Ohio.
March 3, 1917
THE MOVING PICTURE WORLD
1281
RIVED
BLUEBIRD features rank among the very best film productions on the
market in every respect. I have run quite a number of BLUEBIRD fea-
tures in my house, all of which have pleased my patrons immensely. To
a number of my patrons all I have to say is "There's a Bluebird Coming
and regardless of the title of the subject they turn out in large numbers
knowing that they will have the pleasure of witnessing a good picture.—
C. E. BERNARD, London, Ont.
I am proud to give place on the Circle screen to "THE MYSTERIOUS
MRS. M."— S. BARRET McCORMICK, Indianapolis, Ind.
If there are any houses in this neck of the woods you are unable to put BLUEBIRDS in and I cm
assist you in any way to accomplish this, I will only be to glad to help, as "I am strong for BLUE-
BIRDS" (Why?) Because "BLUEBIRDS" are strong for me, having won a home with my patrons.
—A. A. ULM, Randolph, Neb.
Must say in all my eleven years' experience of operating and managing houses "THE JHREE GOD-
FATHERS" is the Greatest and Best Picture I have ever had the pleasure to witness.— H. M. MA5Ui>,
Newman Grove, Neb.
Whv gamble with flivver features? BLUEBIRDS are sure winners The finest feature
film's on the market today. You can get your share of the wonderful BLUEBIRD popu-
larity by communicating with your local BLUEBIRD Exchange, or /J
BLUEBIRD Photoplays (Inc.)
1600 Broadway, New York
1282
THE MOVING PICTURE WORLD
March 3, 1917
HeMorq&tvx
Girl
You Doubt Her
You Accuse Her
You Pity Har
You Condemn Her
You Mate Her
You Love Her
SHE'J WONDERFUL
3F**»a
"Hell Morgan's Girl"
Purchased Outright
NOW A BLUEBIRD
After advertising this big production for weeks as a State Rights proposition, negotiations
were withdrawn because BLUEBIRD Exchange managers wanted it and offered the high-
est price for it. Then BLUEBIRD (Inc.) purchased it outright — all State Right money was
returned, and arrangements were made to release it as a BLUEBIRD Special Release, not
on the regular BLUEBIRD Program. This is the greatest opportunity ever offered to
BLUEBIRD Exhibitors. Book now through your local BLUEBIRD Exchange, or
BLUEBIRD PHOTOPLAYS (Inc.)
1600 Broadway, New York
In Anawering Advertisement*. Please Mention the MOVING PICTURE WORLD.
BLUEBIRD PHOTOPIAYS
A Little Philosophy on Bluebird Photoplays
What is the object of moving pictures ? — Entertainment.
For whom is this entertainment created ? — The Public.
Who paps for all this entertainment ? — The Public.
Who knows best what character of entertainment is desired ? — The Public.
Who then is the first and last judge of what it wants to see ? — The Public.
Is it reasonable then to suppose (guided by* the foregoing facts) that people who
pap good money* to be entertained are best Versed in judging what they* spend
their monep to* see ? Yes.
Then, read what Mr. A. E. Sewell, of Minneapolis, Minn., saps about BLUE-
BIRD Photoplays and bear in mind that Mr. SevJell is one of thousands u>ho
have written to BLUEBIRD Photoplays expressing appreciation of BLUEBIRD
productions.
The writer is one of those people who prefers to shop in one particular store, eat in
a particular restaurant, and patronize a particular barbershop. Therefore, I would
prefer to ha^e at least a favorite theatre — a theatrical home as it vJere. I hav'e
never been able to decide on the latter because I have never been able to find one
that satisfied me. But last Saturday night I think I found it. I am convinced
that it will be that theatre that shovJs BLUEBIRDS regularly." (Signed) A. E.
SEWELL, Minneapolis, Minn.
Mr. Sewell reflects the judgment of millions of people throughout this and other
countries, who knov? ^hat they want, and who gladly* pay for the kind of enter-
tainment that really entertains.
BLUEBIRDS HAVE ARRIVED in ever? section of this country. BLUEBIRDS
HAVE ARRIVED TO STAY. . . BLUEBIRD Photoplays are the answer
to the great National demand for better pictures — for entertainment that really*
entertains.
Some exhibitors are jealous of the success of their competitors. Other Exhibitors
haven't time to be jealous or to wonder how the "Other fellow" gets the money —
the profits and the prestige. The wise Exhibitor learns what is winning Nationally*
and nails the Winner" for his House. That s vChp hundreds and hundreds of
shrewd Exhibitors have thrown out the thread-bare mediocre of features" and are
holding fast and boosting hard for BLUEBIRDS.
How about you?
1600 BROADWAY.
Book through your local BLUEBIRD Exchange, or
BLUEBIRD PHOTOPLAYS (Inc.)
Executive Offices
NEW YORK
i March 3, 1917
THE MOVING PICTURE WORLD
1283
Proclaimed by
Press and Exhibitors
The Best Convedies
aiuvoimces
Victotftore
IN THE ONE REEL KLEVER KOMEDIE
"Some Doctor"
with a Chuckling Start and a Roaring Wind Up
Released February 26th
KLEVER PICTURES, INC.
220 West 42nd St., New York City
Released in Canada by Regal Films, Limited, 37 Yonge St., Toronto, Canada
1284
THE MOVING PICTURE WORLD
March 3, 1917
•
*i
«***>.
Cpammount
* -
9J
_^
2£
Is there a Standing Army in your town ?
The Paramount Standing Army is probably the
largest in the world.
Every human being is constantly seeking good en-
tertainment, so it follows that since
furnish the most consistent form of quality-entertain-
ment, they should attract the largest number of
people.
Every Paramount Picture means a star player in a
star production.
Where there is a Paramount Protected Franchise,
there is an S. R. O. Regiment!
Is Paramount raising a Standing Army for you
^/ FOUR EIGHTY FIVE LX FIFTHAVENUE V— ' Cl FORTY FIRST ST.
NEW YORK. N.Y.
Controlled by FAMOUS PLAYERS-LA8KY CORPORATION
Member of National Association Motion Picture Industry
In Answering Advertisements, Please Mention the MOVING PICTURE WORLD.
March 3, 1917
THE MOVING PICTURE WORLD
1285
++*>.
1280
THE MOVING PICTURE WORLD
March 3, 1917
THE SUPREME ACHIEVEMENT OF
illl'IPillllllllllllllllillllllillllllilllllllllllllillllllllli'illliilllllllllllllllllllllllllllUI
IWI'.iiillillllllliiliLMllllB
March 3, 1917
THE MOVING PICTURE WORLD
1287
The above is a copy of the card of admission for the
special exhibition in Washington, D. C, of "JOAN
THE WOMAN" last Tuesday night. Members of
the diplomatic service of all countries of the world,
society of Washington, Philadelphia, Baltimore and
New York acclaimed
THE MOTION PICTURE AGT
1288
THE MOVING PICTURE WORLD
March 3, 1917
1290
THK MOVING PICTURE WORLD
March 3, 191/
In Answering Advertisements, Please Mention the MOVING PICTURE WORLD.
MUTUAL NEW/
"Wkat> GoiiM) On IrvTke Mutual"
WEEKLY NEWS OF THE MUTUAL FILM CORPORATION AND ITS 68 EXCHANGES
MARCH 3, 1917
MARJORIE RAMBEAU
MAKES FILM DEBUT
IN "GREATER WOMAN"
MARJORIE RAMBEAU, famous star
of "Cheating Cheaters," makes her
screen debut this week. In the first of
the releases from the studios of the
Frank Powell Producing Corporation,
Miss Rambeau appears as Auriole Praed,
who falls in love with an artist. Despite
the fact that this is Miss Rambeau's first
appearance before a motion picture cam-
era she performs with all the ease, grace
and lack of self-consciousness that marks
her work upon the speaking stage. To
see her act one would imagine that she
had been working in the studios for some
time.
A Broadway Beauty.
Miss Rambeau brings both beauty and
brains to her work. On Broadway she
has risen to fame as one of the most
radiant beauties of that famous thorough-
fare. In her playing of various roles she
has demonstrated time and again the
amount of study she has put in in creat-
ing them. The first of the Rambeau-Mu-
tual Photoplays is an adaptation of the
famous European success. "The Greater
Woman." from the pen of Algernon Boye-
sen. It is in five acts. It is lavishly
staged. Miss Rambeau is surrounded by
a cast that includes many players of note.
The lighting effects and stage settings
are unusual to say the least.
Heart Interest Story.
A real heart interest story is unfolded
BS the film progresses. A woman's fight
for her husband's love is vividly depicted.
When the wife discovers that another
woman is attractive to her husband, she
sots out to prove herself the greater of
the two. The working out of the story
will hold audiences spellbound. "The
Greater Woman" is released the week of
February 26. Bookings can be made now
at any Mutual Film Exchange.
American Signs
New Players
Within the past few weeks the Ameri-
can Film Company. Tnr.. has added sev-
eral players of note to its roster. George
Fisher, until recently connected with the
Inee studios, was engaged to play oppo-
site Mary Miles Minter. Jack Voshurgh.
another newcomer, has a strong role in
William Russell's next picture — "My
Fighting Gentleman." and still more re-
cently Lucille Tounge was signed to play
a heavy role opposite Russell in "High
Play."
MBIIIIIIIIlilllllllllllllHIIIIIIIIIIIIIillllllllllHIIIIIIIIIIIIUIIIIHIIUIllllHIIIHIIIHmnilllll Illlllllll
I Mutual Star Productions
For February
jl Week Beginning February 5th.
| Title. Lead.
\ Where Love Is Ann Murdock
Week Beginning February 19th.
The Gentle Intruder
Mary Miles Minter
Week Beginning February 26th.
The Greater Woman
Marjorie Rambeau
iiiiiiiiiiiiiiiiiiiiiiniiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiu
WORK PROGRESSING
ON MUTUAL SERIAL—
"RAILROAD RAIDERS"
Work on "The Railroad Raiders" is
progressing nicely at the Los Angeles
studios of the Signal Film Corporation.
"The Railroad Raiders" is the big new
chapterplay starring Helen Holmes. It
will be released through the exchanges of
the Mutual Film Corporation. It is a
tremendously powerful story of railroad
life. It is based upon a remarkable
railroad story from the pen of a man
who has spent years of his life in
actual railway circles. Many of the in-
cidents are based on real happenings on
certain western railroads. Some of these
incidents are spectacular in the extreme.
"The Railroad Raiders" will set new
speed records when the throttle is opened
and the right of way signal finally given.
Reservations can be made at any Mutual
Film Exchange. The new chapterplay
is in fifteen chapters, each two reels in
length.
Work on the first of the Mutual-Em-
pire All Star Corporation's proiuctinns
has begun at an eastern studio.
"Girl Reporters"
Opens New Theater
For the opening attraction of a new
Ohio theatre, the management selected
the Mutual's big: serial of newspaper life
— "The Perils of Our Girl Reporters."
Turnaway business resulted. Earl Met-
calfe. Helen Greene and Zena Keefe are
continuing to attract crowds. Nothing
exactly like rhis thrilling series of news-
paper stories has ever before been
screened. Exhibitors are loud in their
praise of its novelty. Any Mutual Ex-
change can arrange bookings. Each story
is complete in itself — each is an actual in-
cident from real newspaper life.
"DAMAGED GOODS"
NOW AVAILABLE
FOR BIG THEATERS
MUTUAL Film Exchanges all over the
country are reporting a tremendous
demand for the New Edition of "Dam-
aged Goods" — the big seven reel Mutual
Special Feature, starring Richard Ben-
nett. Exhibitors everywhere are taking
advantage of the opportunity oifered
them for showing this big feature at-
traction which has played some of the
biggest theatres in America at admission
prices of 50c or higher. This play,
revised, re-edited — with a new prologue
and a new conclusion, has just been re-
leased anew. It is an attraction that
has been endorsed by some of the most
famous divines, physicians and social
uplift workers in the country. It fea-
tures Richard Bennett — one of America's
foremost male stars. It is a production
that has been nationally advertised. Full
week showings in big cities throughout
America are now being contracted for.
Full details regarding prices, open dates,
advertising helps and lobby displays on
"Damaged Goods" can be obtained from
your nearest Mutual Exchange.
Chaplin Scores Hit
With "East Street"
"Easy Street." the newest of the Chap-
lin-Mutual Specials, has been a riot since
the first day of its release. Theatres all
over the country have "stood 'em up"
with the latest Chaplin-Mutual release.
The public has hugely enjoyed it. It isn't
a promised success — a picture that is
likely to be a hit — but a success accom-
plished—qw that has already been fr ven
to be a money maker. The exhibitor
booking it is taking no gamble. He is
certain of its drawing powers. Now avail-
able at all Mutual Exchanges are "The
Floorwalker." "The Fireman." "The
Vagabond," "One A. M.." "The Count."
"The Pawnshop." "Behind the Screen."
"The Rink" and "Easy Street." All of
them are Chaplin-Mutual Specials. All of
them are playing to capacity business
wherever shown. Some theatres have
played them over and over again, the re-
booking: proving more profitable than did
even the first run on the same subject.
The sequel to "The Diamond From the
Sky," many theatres report, has drawn
even bigger houses than the original
story. Its photography, direction, stage-
settings, story and enactment all are of
high calibre.' It is a splendid attraction
whether you played the original serial or
not. Booking now at Mutual Exchanges.
MUTUAL
FRANK POWELL
Prerentr
NflMOMEftMBEAU
IM
^Adapted from Al^monBoyesoris
play of the same title.ftaged in lavish
fashion .Supported by an all-star casl
A tensely powerful story of a wife's
fi£ht for her husbands love.
"Sj^
Released the week oi February 26-
~ - Produced by Frank Powell
Producing Corporations
Available NOW al all Mutual
Exchanges.
■
'■!• i
I
m
MUTUAL
MUTUAL FILM CORPORATION
Prefentr
CharlieChahjn
The newest Mutual-Chaplin special-Tlaying
to capacity business at theatres everywhere.
Many Iheatres have booked 'Easy Street' lor
FOUR WEEKS 'STRAIGHT RUN -xA are playing to
record business! Seeyour nearest Mutual Exchange.
HowPlayml MUTUAL-CHAPLIN SPECIALS
"9ke FLOOKWALKER: "ONE AM."
"We VAGABOND" '^RINKl"
7a, PAWNSHOP" AAiJ
"BEHIND THE SCREEN"
"EASY STREET"
^J%^JT4l^^
££
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MUTUAL
American Film Company, Inc., Presents
THE NEW EDITION <f
farm} RICHARD RENNETT
This big, seven reel Mutual Special
Feature will play to capacity houses
at increased admission prices every-
where. Many exhibitors are ar-
ranging full week showings of the
New Edition of "Damaged Goods/'
See your nearest Mutual Exchange.
Traduced 6y AMERICAN FILM OQMPANY.INC.
All new prints, revised, re-edited —
with a new prologue and a new
conclusion. An unparalleled at-
traction. Wire or write your
nearest Mutual Exchange today
for details.
NowAVailabl
AlARMUTUt
EXCHANGES
MUTUAL
ANOTHER BIG
RAILROAD SERIAL
ras
HELEN HOLMES /a
A WWERFUL,NfW PHOTO-NOVEL
iN FIFTEEN CHAPTERS
THRILL*!
ACTION!
PUNCH!
tyoducedby
flCNAL FILM CORPORATION
Distributed 7M>vM
MUTUAL EXCHANGE*
Direction of
J. P. McGOWAN Qgfae/ty
J
MUTUAL
JI6NAL FILM CORPORATION Pnswtr.
We tharl9fF film, toot
lin mm
APOWERFUL NEW RAILROAD NOVEL IN FIFTEEN THRILLING CHAPTERS
Soon to be released through all Mutual Exchanges, Watch Announcements for Ke/ease Ar>
Helen Holmes in another big railroad
novel-'THE RAILROAD RAIDERS!" IS
Chapter*: Now being produced at the Signal Film Cor*
poration't Studios under the direction of J. P. McGowan.
iThe moat costly, moat stupendous chapterpUy ever
filmed. A atirring novel of railroad life— full of action,
panch, thnll:' Soon to he roleaaod thru Mutual
Exchange* everywhere. Wire your nearc*t Mutual
Exchange immediately for complete detail*.
Helen Holmes in "The Railroad Raiders"
means another big box-office mag net for exhibi-
tor*. You've heard of the *ucce** of Helen Holme* in "The
Girl and The Game." You know of the *uccei* of Helen
Holme* in "A Las* of the Lumberland*." These were BIG
attraction* — no quett ion about that. Now we announce Helen
Holme, in a new novel of railroad lif e-'THE RAILROAD RAIDERS."
It will bo backed by a tremendous national advertiain* campaign.
Rooorvation* (or this now Holoa Holme* succee* are bain* mad* bow—
at all Mutual Exchange*. WIRE or write- AT ONCE!
Proclueed6p
SIGNAL FILM CORPORATION
SAMUEl S.HUTCHINSON TWt.
..«..■. m-
■\,
Distributed Through All
MUTUAL
EXCHANGE*
i. *
March 3, 1917
THE MOVING PICTURE WORLD
1291
FRANCE
BctfteauxtoPauiftac
luchon
Carcassonne
Rouen
egypt""
Gieatlemples otlnxa
life in Eovpt
TneNile
Cairo
Assuanlfom
ITALY
Florence
Venice
Lakelseo
\Naples
iRome
SWITZERLAND
The Alps
Lake Lucerne
St.GothardTunixel
"'/SPAIN
From Gibraltar
toAlgeciras
Toledo
Gibraltar
MUTUAL
GetaGAUMOUT
ticket for
TOURS around
the WORLD
When the old man passes in his
checks and the heirs get their hands
on the yellow boys, what happens?
You know; it happens in your town
just as it does everywhere else.
The widow and the children rush
right down to the steamship office
and buy a yard or two of tickets.
It's human nature to want to go
some place. And if you can't go,
you like to read about the places
andjsee pictures of them.
Now just let this sink into your thought factory.
You will make big money being a benefactor of
every person who enters your theater when you show
Gaumont's "Tours Around the World." You show
the owner of the yen, the shekel, and the mazuma just
where they can plant them abroad, and you show us
poor stay-at-homes the places from which our rich
relatives send us post cards. Just take a slant at the
ticket down the left-hand side of this page. It shows
a few of the places to which you can travel NOW with
Gaumont. Any Mutual Branch will map out your tour
for you. Once a week you can take your patrons on
an "arm-chair journey to foreign lands." They will
v.ome back for more the next week, and every week. This
reel, is not a "filler;" it's a one-reel "feature."
Toot! Toot! The whittle's blowing. Get aboard NOW
and book your theater for the season.
6a a moot Co.
FLUSHING. N. Y.
1292 THE MOVING PICTURE WORLD March 3, 1917
OF INTEREST
TO EXHIBITORS
The function of Cub Comedies is two-fold — to at-
tract the people and to please the people.
A brand of pictures that can draw and satisfy
theatre-goers at the same time is certainly worthy of
any exhibitor's consideration.
Arrange for bookings through your Mutual ex-
change.
DAVID HORSLEY PRODUCTIONS
Released March 1 Released March 8
'Jerry's Romance" "The' Flying Target"
featuring featuring
George Ovey George Ovey
One reel One reel
March 3, 1917
THE MOVING PICTURE WORLD
L293
\M\
•^
VICTORY- for
SEVEI
DEADLY
zSINX 7
i
Charlotte
Walker
as Md% Pitcher
in SLOTH
729
SSwj**^^
^C ^v****
A*?0*^
««***
HB*
^OW*
cnv
?e^RTV
ltt>'
avr
ot
»u
oft»
•§&*
sn&
>*"««*>>?„ ii«
ss?**-*
c
m*
era*
tfs«
*etV
•^ofJ
tr
oVf
,ouff
MCCLURE
PICTURLE
In Answering Advertisements, Please Mention the MOVING PICTURE WORLD.
1294
THE MOVING PICTURE WORLD
March 3, 1917
Vie
BvxVffice
Verdicl
7 7 7
UNION
AM
Blizzards and
zero wealher
cannal keep
Hie crowds from
SEVEN
DEADLY
SINS
MA CHICAGO ILL
MR FRKDK:iCK L COLLINS
PRES MCCLURE PICTURES 25i FOURTH AVE NEWORK NY
AC«n~ilY fflNCRA^TIOKS SHOVET "Hi FI RET or THK „,„ ^w*
SINS ENVY TODAY AW IN SPITE OF THE COLPB^ WITHER -HAT CHI-
CAGO HAS EXPERIENCED IN Km YEARS WILL SAY THAT TH* BUSINESS LONE
EXCEKDEH MY GREATEST EXPECTATIONS MY PATRONS WERE VERY FAVORABLY
IMPRESSED 3Y ENVY AND ALL INDI CATXOHS POINT TO A TOITDBP.FITT SITCI5R
HK RW OF THE REVT.K DEADLY SINS
A BARTLES^KIN
McClure Series [?ep1.
I. *,,w«to| Ad~rtl..-..U. Pie.- Me.*- th. MOVING PICTURE WORUX
March 3. 1917
THE MOVING PICTURE WORLD
1295
C^r VI fi^ »^*
-r rVTTlVf
SEVEN
DEADLY
SINS
Bavklhese maney-gellin^
piclures FaryaurHiealre-
they will brin^yau seven
weeks af capacity business
TRIRNGL
XCHRNGE
Charlotte
Walker
as Mdfty Pitcher
in SLOTH
Triangle Dislribuling^ Carparalian 1459 Bway NY.
1296
THE MOVING PICTURE WORLD
March 3, 1917
mmmmmammmm
Each-anebelleMhan
Iheane- before.
Faurafrhe SEVEN DEADLY SINS have been,
7- shawn with Ihis result -7
m*
<■»%*
ENVY
_
start in 'Envy' — Snappy
Stutl — Miss Murdock de-
lightful— Shirley Mason
could hardly be improved
upon- Other manufacturers
should envy the McClure
Company — Should be
eagerly watched for by
exhibitors."
—THE CRITICS.
PRIDE
"Twice as good as 'Envy*
—A great bit of work— The
audience is sure of plenty
of thrills— Many dramatic
moments —Photography
faultless — Wealth of fast
'snap-snap' action— If the
McClure people can keep
up the pace they have set
in No. 2 for the rest of the
seven, they should find a
ready market."
—THE CRITICS.
V TRIFNNGLE
I
MCCI
PICTU
URE
RES
GREED
"Particularly impressed
with 'Greed'— Moulded in
the form most popular with
the fans— A fine full-grown
punch— The maximum of
dramatic surprise and
thrill— Holds one's interest
from beginning to end—
For a play containing in-
genuity of plot, accumula-
tive interest, we recom-
mend 'Greed.' "
—THE CRITICS.
EXCHANGES V
*******
SLOTH
"Will bring applause,
especially at this time— A
timely release — Charlotte
Walker puts fire and sin-
cerity into her interpreta-
tion — Liberal use of the
flag— Designed to arouse
patriotism— Shirley Mason
a convincing and well
graced figure — Plenty of
that McClure cardinal vir-
tue—action."
THE CRITICS.
B^kSEVEN DEADLY SINS
McClure&ri^sl7ep1,Trian^leI?is1ribu1in^C^rp,nT l459Bway,NV.
In Answering Advertisements, Please Mention the MOVING PICTURE WORLD.
March 3, 1917
THE MOVING PICTURE WORLD
1297
Directed by MAURICE TOURNEUR-8 Reels
STUPENDOUS PRODUCTION
For Information Write or Wire
PARAGON FILMS Inc.
In Answering Advertisements, Please Mention the MOVING PICTURE WORLD.
1298
THE MOVING PICTURE WORLD
March 3, 1917
^3^
it^l^gST^sd^^
Wm.LSherrill .
Presents
America's Screen Idol
■iU3uVYJ\J3jJ£ij;
IN
THE REMARKABLE PHOTO-PLAY
OF NEW YORK'S BROADWAY
AND ELITE UNDERWORLD
JSr
ADAPTED PROM
THE BOOK BY
GEORGE BRONSON HOWARD
APPROXIMATELY NINE PARTS
^~ „ _ ,
, _ .
TO BE SOLO UPON TCRfMTORlAL. BASIS
Frohaaan Amusement Corporation
WM. L.SHERatLL, PRES.
18 EAST 41 ST ST., NEW YORK CITY
w^m^^^r^^^^r^^^^f^^^m^^m
I Released onthe METRO Program
arch^th
'*SWp^»ff>'
B.A.ROLFE
presents
The Star Delightful
MABEL
TALIAFERRO
in-line
BARRI CADE
oA Five Act
METRO wcmderfrlay
fascinating in ite j?or£rayal
of human emotions
Contrived and Directed
hy Edwin Carevsejbr
Rolfe YhotoplayS Inc.
97** 'Brooklyn
hagle says
BOOKING THROUGH
METRO
EXCHANGES
TresenJted by QUALITY Tictu res Corpn
Traduced by SERIAL Producing Co
Newspapers reflecting
amen ore unanimous
in praise of
Wm. Christy Cabanne's master serial
9*'Great
Story by Fred de GreSac
March 3, 1917
THE MOVING PICTURE WORLD
1299
Greatest
Special
Releasee
from the
Mothers of Trance
to the
Mothers of America
SARAH
BERNHARDT
in her Greatest Triumph
"Moihers a/fiance
written by
JEAN RICHEPIN, Member of French Academy
Directed by
LOUIS MERCANTON
French Government part owner of this wonderful
seven reel SPECIAL
WATCH FOR RELEASE DATE
PImn Mmtlmm tfc* MOVING PICTURE WORLD.
qoo
THE MOVING PICTURE WORLD
March 3, 1917
HIIMIIIMINMHIHINIIIIIIHIIIIIIIIIIIIIIIffilllllNIIIIIIIIIHIIMIIIIIIIIIIIIIIIIIHIIII
(Polchyy
IIIIIIIIIIIIIIIIINIIINIIINIIIIIIIIIIIINIHIIIIIIIIIIIIIIIIHIIIINIINIINIII I Illllllllllllll
pictures
ADVISORY BOARD :
SAMUEL GOLDFISH,
Chairman
EDGAR SELWYN
IRVIN S. COBB
ARTHUR HOPKINS
MARGARET MAYO
ROI COOPER MEGRUE
ARCHIBALD SELWYN
CROSBY GAIGE
<:■■:,
Sworn Testimony
For the
New York Legislature
SAMUEL GOLDFISH, President of
Goldwyn Pictures Corporation, tes-
tifying before the New York legislative
investigation committee, said:
"Goldwyn will have spent $1,000,000
for productions before its first picture
is released.
"Goldwyn believes that the story is
the important factor and that it will be-
come constantly more important. But,
pending such a development, Goldwyn
is combining the greatest stars with
the greatest stories.
"Our artists under contract include
Mary Garden, Maxine Elliott, Mae
Marsh, Jane Cowl and Madge Kennedy.
These great personalities are worth
every dollar we pay them."
Commenting editorially on this, the
New York Sun says : "Mr. Goldfish is
right." Hundreds of newspapers and
thousands of exhibitors will indorse the
sanity of this Goldwyn policy.
C^oldwyn^ISicturcs
Corpofaiion
16 E. 42nd St., New York City
Telephone: Vanderbilt 11
In Answering Advertisements, Please Mention the MOVING PICTURE WORLD.
... f
March 3, 1917
THE MOVING PICTURE WORLD
1301
Every great newspaper
authority praises her dra-
matic power, her youthful
appeal, her sincerity and
points to her constantly
growing popularity.
Here are some of the
things the critics say:
ASHTON STEVENS, Chicago Exam-
iner: "Mae Marsh is the first actress
in my experience to possess a mental
magnetism translatable to the cellu-
loid."
W. N. HARDY, Boston Post: "Mae
Marsh is a girl of smiles and tears—
a remarkable figure in the screen
world."
RANDOLPH BARTLETT, Photoplay
Magazine: "Mae Marsh possesses the
biggest thing in the creative world —
SINCERITY. A star of the first
magnitude at twenty."
NEW YORK TIMES: "Mae Marsh
is the Maude Adams of the screen."
LOUELLA PARSONS, Chicago Her-
ald: "Mae Marsh is the best actress
on the screen.™
R. G. McCOY, Pittsburgh Leader:
"Mae Marsh is 'The Girl of 1,000 Faces'
—every one of them appealing."
CHARLES DARNTON, N. Y. Eve- CHICAGO DAILY NEWS: "Mae
ning World: "Mae Marsh is a vivid, Marsh is the BERNHARDT of the
electric actress.
HARRIETTE UNDERHILL, New
films."
ROB REEL, Chicago American: "Mae
York Tribune: "There is only one Marsh is becoming the most popular
Mae Marsh." star in America."
Exhibitors do not have to be told of the Value of a Star
who thus appeals to the best brains of the American Press
Con
16 EAST 42nd STREET
NEW YORK
1302
THE MOVING PICTURE WORLD
March 3, 1917
TRIANG LE
FINE ARTS
Constance
Talmadge
in
4€
Betsy9 s
Burglar"
is a little "slavey," who dreams
of princes and royal purple. A
grocer's boy who is a correspond'
ence school detective dreams
too, and in their conjuring up
of adventure and riches and
priencely men and women, they
stumble upon a mystery that
takes them through all sorts of
thrilling situations and —
Betsy is not a "slavey" at all.
There are five reels of mirth
and tenderness and mystery and
breath-taking thrills.
and
A Triangle Komedy
"HeY Cave Man"
RELEASES
FOR
WEEK OFMARCH
4T-?
INCE-KAYBEE
Dorothy Dalton
as Ellen Holton in
"Back of the Man"
is a woman such as all men hope to
win.
This is the story of a country boy
who wins success in the marts of a
big city, who is torn between love of
woman and love of power.
He is drawn into the meshes of plot
and intrigue and then —
Ellen Holton steps forward with all
the sacrifice and love that only
woman can give.
A play of thunderous action, thrill;
ing, appealing.
andv
A Triangle Komedy
"A Film Exposure"
MACK SENNETT-
KEYSTONE
Ora Carew
in
"Her Circus
Knight"
has a play from the
master fun-maker that
adds just one more to
the list of the Funniest
Plays in the World.
Every Mack Sennett-
Keystone is better than
its predecessor. Each
one is veritable kalei-
doscope of thrills and
shrieking comedy.
They are released in-
dependently and —
Can Any Exhibitor
Afford To Be With-
out Them ?
RELEASED ONLY BY TRIANGLE DISTRIBUTING CORPORATION y
March 3, 1917
THE MOVING PICTURE WORLD
1303
$100 a Day Increase
Booking of the new Mack Sennett-Keystone
Comedies went into effect this week — beginning
February 11th.
We received a wire from an exhibitor Friday
(he couldn't wait to write) telling us what the first
new Keystone had done for his business — he uses
the Keystones an entire week.
His box office receipts have increased, so his
telegram says, over $100 per day.
We do not feel that there is anything we can
add, Mr. Exhibitor, regarding the advisability of
booking Mack Sennett-Keystones.
Released independently through Triangle ex-
changes.
Triangle Distributing Corporation
W. W. Hodkinson, President
1457 Broadway New York City
RELEASED ONLY BY TRIANGLE DISTRIBUTING CORPORATION
In Anawerinc Advertisements, Please Mention the MOVING PICTURE WORLD.
1304
THE MOVING PICTURE WORLD
5ELZNICK®PICTURES
March 3, 1917
Whose Appearance Jrv?
if
PANTHEA
By Monckton Hoffe
Was Her Greatest Screen
Triumph ~ Ha5 Nearly
Finished Her Second
SelznicK Picture, «•
rr
i*
#•*»■»£>. uf.
HERBERT
BRENON
Producer of War Brides"
Has Just Completed His
Second <5elznick Picture
"1KB
ETEENAL
THE LAW OF
COMPENSATION
By Wilson /^iznen
Presented By Joseph A.Schenck
Under the Direction of Julius
Sieger and Jos. A. Golden^.
POWERFUL DRAMA
OF MODERN LIFE
Predentin § the Brilliant-
American Star, o .
HORENCERKD
A Gorgeous Spectacle
Embodying One of the
Greatest Dramas
Ever Written °
FOR MARCH RELEASE
In Answering Advertisements, Please Mention the MOVING PICTURE WORLD.
March 3, 1917
THE MOVING PICTURE WORLD
SELZNICK®PICTURES
1305
Harry Rapf
Present
ROBERT
(&y Arrangement With Klaw & Erl anger) m
ft
THE
ARGYLE CASE
By Harvey J. O" Hi£§'ms,
Harriet Ford and Vm.<J. Burns.
Directed 3y
RALPH W.INCE
CLARA
KIMBALL
YOUNG
Irv. ♦
THE PRICE SHE PAID
3y Pavid Graham Phillips.
Pirected By * * ♦
CHARLES <3IBLYN
Albert Capellani • Director Gen.
THE KIND OF CLARA
KIMBALL YOUhG PIC-
TURE YOU HAVE BEEN
ASKING FOR.. ° • •
si
1306
liij
THE MOVING PICTURE WORLD
March 3, 1917
TICICLED
AT LAST!
THE WORLD is getting real,
heartx wholesome iau£hs
at last — not from ^Y
meaningless, slap - ^C«,
stickervulgarity; y/zt^)
but from The J'fi&
clean welhacted// <£P
and funny //(&*
CHRISTIE //%£>
1 Hell laugh heart-
ier than ever at the
, OPEN-MARKET RELEASE
for the weekor~FEB26
KIDDING SISTER
featuring
BILLIE RHODES
SUPPORTED BY
HARRY HAM AND ETHEL LYNNE
©
V
and remember
Hie CHRISTIE
TWO-PART -
SPECIALS -
BRIDE and
GLOOM"
''OUT FOR
THE COIN*
Book them Now
CHRISTIE FILM CC*
SUNSET BLVD^GOWERV ■ ale^r.?^-- fiAMBQMl» W
•DIDCCTOR GENERAL
^ ^ ^ ^ ^ ^ ^ *^ ^
.ilMlllllllllli
RATHE
Announces the most novel and absorbing story ever
put JM+n ^ rvtnf^m niri-iMJH* serial
MYSTERY^™
IE CROSS
An adapta^on ofli original 5fl^ written by
GiUon Willefs and featuring*
Mollie ■ing and
Leonkary
Advertised in vlwtUe great Hearsf
papers and ■anyrother5.
Producedmy ASTRA
i^^^J^^* ^^^^^^^m ^^^^^^^ ^^^^L^^_ ^^^^^^^^ ^^^^^^^^^ ^^^^Lmm^ ^^m. .«! ^^^n m^^^
T T TTT ^T^T^n^
-^ ' *- ^"*- .^4** -^fr* -*^** - **r*-> i^lCrf -'* I -
*^^T^^ *^^^^™» ^«"»»^ •^■an«a0 ^a^^^a^ K*«*^ ^^^^^^^ ^^^1^^^
Those who have
seri
It say: The greatest
MYSTERY*™
and * is Hie fi
IE CROSS
The >tory is sG^fean, m> real
and atsorbin £, the picture i$
so well directed fhaf if will
make Mollie King a star the
day iris released.
Already k»£ CiVc*^»^ manager*
are besieging ui >^r bookinw.
Mr.Exhifc/W,y<u shouU havs
\wo or fareemsocks screen-
ed for you af the nearesf-
Patfie Exchange. We are
confident afffd what yoar
verdict *i(l '
'-'
HATRIA.
with.
The first time either of
them, has ever booked
a serial/ Jr*
dames Q Clemmer,
Seattle's famous
exhibitor, and, his
Invther ^Howard
ClemmerofJ/wkane.
both TrookTatriOs.
This is the only time
either Ttas playecL
aseriaZ.
ire's a reason!
CJhe country's leadina
snowrnen, all reaynize *
the box office value of
this great attractioriy.
Written, l?y
L>ouis Jbsep/v Vance/
Trodus^tyytykartprV; fnc
TnternatioTtOsZ
JxeleajrecLby
Pathe
**.« ..
starof
Imawrc to almost every
man, wornarv and chUd
irff^rnericOy.
'
T&tXe
iDonesomeAtme (QMazter
were aaoel as one ^reelers:
they are great t?v
two reels/
Meainrdna sWar-ch, IS the /tTzrt-ruro
-price of Jsntke Corne^zes iris alt
tctrae C07wmz^rL>i£ies TYtlZ t?e/
ancC £7ie length, of^eac&y
two reels
come
Cjchihitors who hocue '?U used these
dies don 't Tenon/ how good they are.
Sdsk the exhibitor who sTiews them,/
Cfy-oduced iv Jwlin/.
Snub 'Pollard
3ebeT>anieli
'Uhe friends ' ofc
everyone iyko
loves to laziaTv.
Snub'PolTetrcl
Pathe
v'DanLelf
the -neocrestr
/^tbrf!he (Sxchccngc
to show yotc two or-
three or these -new
two -reel "Lti3c&"
Carneaies. Jvtc'i
l?oo)c them, alZf
"Zow^someZicke "ZTayvL
Bathe
Peart White
trv
autfaenjC&f * greatly/
%^MMni^(2)C Circuit of Theatres.
^J-tem's Wte 2et&K Itfaasa,?nef-
sage )^t^, Afa Exhibitpr:/
William Fox Circuit gf Theatres
130 WEST 46th STREET, NEW YORK CITY
WILLIAM FOX President
Office of OBNRRAL c^lANAOBR
CHARLES S. LBVIN
January
Twenty- third,
19 17.
Pathe Exchange,
115 East 23rd Street,
New York City.
Gentlemen:
We wish to compliment you upon the excellence
of your new serial "Pearl of the Army". We are not
given to the booking of serials as a general rule but
have found that Pearl White in "Pearl of the Army" is
interesting our audiences greatly.
Yours very truly,
WILLIAM VOX CIRCUIT OP THEATRES ,
zA^rvder the dtrectiar^ of
CokwczrcL dfose
March 3, 1917
THE MOVING PICTURE WORLD
307
ART JDRAMAS
ERBOGRAPH COMPANY
PRESENTS
tfc
ANNA Q. NILSSON
_ ™ AND
WALTER HITCHCOCK
IN
C5de'
^notable screen presentation
of a tremendously vital problem
of present-day life. Written
and directed with all the
sincerity of a crusader,
mu and acted in a most
convincing manner
by an unusually
notable cash
BOOKING AT THESE EXCHANGES
NEW YORK-MODERN FEATURE PHOTOPLAYS, Inc., 729 Seventh Avenue.
BOSTON-BOSTON PHOTOPLAY COMPANY, 205 Pleasant Avenue.
PHILADELPHIA— ELECTRIC THEATRE SUPPLY COMPANY, 1321 Vine Street.
PITTSBURGH-LIBERTY FILM RENTING COMPANY, 938 Penn Avenue.
DETROIT-TRI-STATE FILM EXCHANGE, 120 Broadway.
CLE VELAND-TRI- STATE FILM EXCHANGE, Sincere Building.
CINCINNATI-TRISTATE FILM EXCHANGE, 23 Opera Place.
CHICAGO— ART DRAMAS SERVICE, 207 South Wabash Avenue.
SAN FRANCISCO— DE LUXE FILM LASKY CORPORATION, Humboldt Sank Bid*.
LOS ANGELES-DE LUXE FILM LASKY CORPORATION.Los Angeles InvestmtBldu.
DALLAS— SOUTHERN ART DRAMAS CORPORATION, 1911 Commerce Street.
SALT LAKE CITY— PHOTOPLAY EXCHANGE, 137 East 2nd Street South.
DENVER— PHOTOPLAY EXCHANGE, Welton Street.
KANSAS CITY-STANDARD FILMCORPORATION, 319 Gloyd Building.
ST. LOUIS— STANDARD FILM CORPORATION.
DES MOINES-STANDARD FILM CORPORATION.
WRITTEN
and DIRECTED by
Ashley Milled
UGWESTS^STREET NEWYOIRKOTY
In Answering Advertisements, Please Mention the MOVING PICTURE WORLD.
THE TRADE SENS*
A STUPENDOUS
®F A HIDDEN CHAPTEI
BY PAUI
A CINEMA MASTERPIECE
WITH
MaeM
SUPPORTED BY MOB ART
A REALISTIC FILM WITH A REAL
The Most Difficult Thing To Find In The Fi lm -Field To Da>
NO SUCH SHOWER OF PRAISE IIMTHI
Read The Criticisms
FIRST TRADE SHOWING AT STRAND
THEATRE ,NewYork .Wednesday February Fourteenth
Arracl-ed THE LARGEST TRADE CROWD in
"i i r- rv
•rN p- r e \y m
mr ki/>
Tl ON OF THE YE ART
THRILLING EXPOSE
OF AMERICAN LIFE
OF EARLY PIONEER DAYS
urray
TRAGEDY ABOUT REAL PEOPLE
AsA Sensational Picture With ANewThem
RECORDS OF STATES RIGHTS PICTURES
inThe. Trade-Papers
Controlled by
FRIEDMAN ENTERPRISES
BENJAMIN FRIEDMAN president
SU/T£ 9Z4- LoA/GACf*E BIOG.M.YC.
Uill I
» £) VA/ILK
pllinri Ao<?nh^
1310
THE MOVING PICTURE WORLD
March 3, 1917
ARE YOU
CASHING
on
WORLD PICTURES BRADY-MADE.
Dependability in
SCENARIO- PLOT- CAST-
DIRECTION- PHOTOGRAPHY
maker it easy for
WORLD EXHIBITORS^
SELL ALL THEIR SEATS
%*<
I
\
y^z -SdM
: -imA*::.: •■> :.-: '■: ::':'»<i
::i«BWSSt::::. OaSf* •
March 3, 1917
THE MOVING PICTURE WORLD
l.?11
1312
THE MOVING PICTURE WORLD
March 3, 1917
March 3, 1917 THE MOVING PICTURE WORLD
1313
MACK SENNETT-KEYSTONES
Only One Kind
The Utmost in Comedy
NOW READY FOR RELEASE
INDEPENDENT OF ANY PROGRAM
ONE TWO-REELER EACH WEEK
"THE NICK OF TIME BABY"
"STARS AND 'BARS' "
"MAGGIE'S FIRST FALSE STEP"
"HER CIRCUS KNIGHT"
"DODGING HIS DOOM"
"VILLA OF THE MOVIES"
"HER FAME AND SHAME"
"A MAIDEN'S TRUST"
"HER NATURE DANCE"
"A ROYAL ROGUE"
"SKIDDING HEARTS"
"HIS NAUGHTY THOUGHT"
"TEDDY AT THE THROTTLE"
IMPORTANT NOTICE!!!
THERE ARE NO
One-Reel Mack Sennett-Keystones
TRIANGLE FILM CORPORATION, Distributors
KESSEL & BAUMANN, Executives
LONG ACRE BUILDING NEW YORK CITY
1314
THE MOVING PICTURE WORLD
March 3, 1917
T&eMQfTTREMENDOUJ
DRAMATIC FILM
PRODUCT EVER
LAUNCHED
IVAN ABRAMSON'S
MASTER SPECTACLE
OF THE SCREEN
mimm
THY
DAUGHTER"
///Clt/DWC
WILL BOLSTER. AMY OFFICE,
IT IS POWERFUL ENOUGH TO
SWING YOUR ENTIRE PROGRAM.
YOU CAN BREAK INTO THE MOST
IMPORTANT THEATRES IN YOl/IZ,
TERRITORY WITH THIS FEATURE.
WITH THE MOST PROMINENT CAST
OF PLAYERS EVER ASSEMBLED FOR.
ANY ONE SCREEN PRODUCTION
FRANK SHERIDAN JAMES MORRISON
KATHARINE KAELRED MAR E SHOTWELL
ZENA KEEFE ARTHUR DONALDSON
VIOLET HORNER ROM DE REMER
IT IS THE FOREMOST OF ALL
PICTURES EVER OFFERED
ON STATE RIGHTS BASIS
OFFERS NOW BEING CONSIDERED BY
NOW
IN ITS 4U WEEK AT
PARK THEATRE
NEW YORK CITY
an B6
ENLIGHTMENT PHOTOPLAYS CORPK
<2<lO WEST 4-lnd ST.. PHONE BRYANT 7812 SUITE 1005
HEXrmrJ.BROCIC* President
March 3, 1917
THE MOVING PICTURE WORLD
1315
RAGGED A"° WINSOME
Is this little maid
of the Tennessee
Mountains who
captures our hearts
by her sunshiny
disposition^5ee the
PHOTOPLAY STARRING
Scenario by John W.kellette
Directed 2>y John G.Adolfi c a ,
FOXFILM COMEDY SERVICE
On February 26th WILLIAM FOX presents
Henry Lehrman's Master Comedy
THE HOUSE OF TERRIBLE SCANDALS
■featuring Henry Lehrman and Billie Ritchie
A Riot of laughter, stunts and surprises
-never approached on the screen
Foxfilm Comedies are released weekly
Independent of regular Fox program
In Answering Advertisements, Please Mention the MOVING PICTURE WORLD.
1316
:::
THE MOVING PICTURE WORLD
March 3, 1917
|to»
ILLUSTRATING KIPLINGS FAMILIAR EPIGRAM
FOR EAST IS EAST AND WEST IS WEST
AND NEVER THE TWAIN SHALL MEET"
;,;i
| If MAYO-GUY COOMBS
■REMER- HELEN ARNOLD
?R PROMINENT SCREEN PLAYERS
STOrv , WILLARD MACK"kTckrin-
DIRECTED BY WILLIAM HUMPHREY
PRODUCED BY THE ORGANIZATION
WITH IOO PERCENT PRODUCTION RECORD
IVAN FILM PRODUCTIONS .
12© WEST 4-6™ STREET MEW YORK CITY
Ml*
March 3, 1917
THE MOVING PICTURE WORLD
1317
HttHQSflBfBBffiABBBflHHHBJBKSS
,."/?V-V.v'!(; WM
m
imm
>%■*
ce
Ki
<# ret/tat,
Oliver u
immortal
m
THE RIALTO
^Uheac&ng of*
SH-rWatue in,
this picture zjr
a contributwri
to ike screen,
thai will long
lye remembered
January thirty-first
Mr. C. R. Seelye,
Patne Exchange,
25 West 45th St. ,
Mew York City.
My dear Mr. Seelye:
I want to congratulate you1 upon having
secured "The Vicar of Wakefield" production and
muet congratulate Mr. Thanhouser, Mr. Ward, and
his eon who directed the picture. It is a masters
ly effort and I am indeed glad to be able to books
it at the Blalto on the 25th of February. I ai
sure that my patrons will alBO be delighted with
it.
There were at least thirty-five people
in the theatre at the time of its private Bhowing|
and everyone was most enthusiastic about it.
Managing
Diret
-*£—
utkffl&t&r- of ^motion, picture exliibit<
reepirvmetidls this production but tie
Ukeatre entire week cermmencing Hk
Chock iutt of
lite and "hu-
manity*
£asily the hest
photoplay at-
traction of the
year.
Boohed exclusively through
Super = Feature Dept. at
EXECUTIVE OFFICES
25 WEST 45tfe ST NEW YORK
In Answering Advertisements, Please Mention the MOVING PICTURE WORLD.
1318
THE MOVING PICTURE WORLD
March 3, 19! 7
1907
NE,XT ISSUE
will be the
Tenth
Anniversary Number
Don't Miss It
1917
March 3, 1917
THE MOVING PICTURE WORLD
The Calif ornia Motion Picture Co.
Presents
BEATRICE MICHELENA
**
1319
■ s
A
"THE WOMAN
WHO DARED"
C. N. and A. M. Williams*
An emotional triumph of dra-
matic screen interpretation.
A wonderful actress in an
exceptionally powerful role.
Ultra Pictures Corpora-
729 Seventh Avenue, New York
Ji1
LN J
In Answering Advertisements, Please Mention the MOVING PICTURE WORLD.
1320
THE MOVING PICTURE WORLD
March .3. 1917
■
" '. ' .. ■■ ' ; -. ■ '.: ■■ ■:' -;'-" l '■■■
*■> ■ :-^ : . ■ , >
^ KLEINE -EDlfON-SELlG-EfiANAY SERVICE
, -'i'^
'■'7'"
me ^M w \ UMA'fc
P ' *-:"^ Jb 1 II '■■■'Ly
:'''■■ --:-
■ ^ •;! |S& W/ ^w ^B j^^^2tl\
H- ^^M^fli ^^^s^h '^^^^l
1
i
'9
But *•? ^r^*yWBIJ|»^ii^^B^B
1 By arrangement with F. Ziegfeld, Jr.
GEORGE KLEINE Preients
■^^HIHL 'Bi/h'e Bur/ce
In.
' .
Supported by HENRY KOLKER
A Motion Picture Novel by Mr. and Mrs.
RUPERT HUGHES
Hi • A famous star — a capable cast — lavish stage
settings — a thoroughly interesting story — up-to-
the-minute frocks — unusual photography and
advertising helps of every variety insure the
» exhibitor instant success when he books "Gloria's
"'-"I Romance." Capacity business is reported from
gjflj big city theatres and those in smaller towns.
■ ' YOUR theatre can play this attraction with equal
' " profit. The story is unfolded in twenty feature
1 , . *.' chapters — a chapter a week for twenty weeks.
■ . " For bookings wire, 'phone or write your nearest
Kleine-Edison-Selig-Essanay Exchange or write
- U^ ^ GEORGE KLEINE
■ '•■* i- 80 5th Avenue, New York City
. ^_
V
^M- ■ ■ -
H' M
■HHHBHHHhBHHHNH
.-; i
-■
March 3, 1917
THE MOVING PICTURE WORLD
1321
r*V
[B^fpS K)QS(2)M»|\tl(L0@ R^
Skinner's Dress Suit
Featuring
BRYANT WASHBURN
Is Sweeping the Nation Off
Its Feet
Read what they say about it:
"We presented your feature 'SKINNER'S DRESS SUIT.' In my estima-
tion, it is destined to rank high among photoplays of renown. It is entertain-
ing and enjoyable from the first moment to the last. It is pure, clean and
sweet. In it Bryant Washburn surely comes into his own and gives a char-
acterization that is truly splendid.
"I listened to the comments of the patrons and it was the unanimous verdict
that the picture was fine. Even the House Manager, usually blase and un-
responsive, had a smile from ear to ear and exclaimed, Tt's a bear.' "
ALFRED HAMBURGER, Chicago, 111.
Taken from the Story of Henry Irving Dodge
in The Saturday Evening Post
By arrangement with Houghton Mifflin Company.
1333 Argyle Street, Chicago
1C-E-!
In Answering Advertisements, Please Mention the MOVING PICTURE WORLD.
r-E
1322
THE MOVING PICTURE WORLD
March 3, 1917
Soitral Slim Sows-
black CAT
FEATURES
mean a standard quality and an in-
tensified drawing power, through its
continuous advertising power.
Book the latest:
"THE FIVE DOLLAR BILL"
• featuring
Webster Campbell
and
Anna Mae Walthall
Screen time 29 minutes Released March 6
"THE INVISIBLE WEB"
featuring
Mabel Bardine
Screen time 29 minutes
Re
leased Feb.
27
Other Essanays:
"TINY, SLIM
AND
FAT"
Comedy with Nakimu
Zaves, B
C.j scenic.
Screen time 15 minutei
Released Feb. 28
IS MARRIAGE
SACRED
o
■
A FLAMING BANNER
that will attract everyone.
By Charles Mortimer Peck
Featuring the
ESSANAY STOCK
COMPANY
MARGUERITE CLAYTON
EDWARD ARNOLD
LILLIAN DREW
SYDNEY AINSWORTH
THOMAS COMMERFORD
E. H. Calvert, director
Here are the latest:
"The Vanishing Woman" — March 3
"The Pulse of Madness" — March 10
"The Pallid Dawn"— March 17
"The Wifeless Husband"— March 24
"Meddling with Marriage" — March 31
Screen time approximately 30 minutes.
For earlier features inquire of your General
Film branch office. Ycu can't afford to miss
one.
Trademark
Reg. U. S. Pat. 1907
PRODUCERS OF PICTURES FOR THE FAMILY
1333 Argyle St., Chicago
TBaDEMARC
Res- U. 3. Pat. 1907
12
March 3, 1917
THE MOVING PICTURE WORLD
1323
r : ; : ~— — .-:■ ' ■,,;,,- ~ ' ' — : ■
I
I
w
i K
I
■{
TWO TELEGRAMS!
H. H. Buxbaum, of New York City, wires the Selig Polyscope
Company as follows :
"Just screened 'A Strange Adventure.' Surely the best single
reel I have ever seen."
All Records Broken
Joe Raymond, the Gordon Theatre; Rochester, N. Y., wires the
Buffalo, N. Y., office of General Film Company, as follows:
"Broke all house records today with Selig's wonderful feature
'On Italy's Firing Line.' This three-day booking will make history
for the Gordon. I consider it the greatest war review ever pre-
sented to an American audience. No live exhibitor should overlook
this wonderful opportunity. I told your representative, Mr. Rose,
that we must have it for three days more next week. Please get
in touch with him at once."
Cash In With Selig Plays
SELIG POLYSCOPE CO.
CHICAGO, ILL.
■M
L
p
iyj
1324 THE MOVING PICTURE WORLD March 3, 1917
Big, New Pictures with a Big,
New Idea Back of Them —
FORTUNE
PHOTO - PLAYS
The Greatest Stories make the Greatest Pictures.
The most brilliant, romantic and picturesque stories ever printed
have appeared in Street & Smith's six famous fiction magazines —
Ains lee's, Popular, Smith's, Top- Notch, People's and Detective
Stories.
We have secured the motion picture rights on all these great
stories, and are producing them — not in the usual padded, long-
drawn-out, five or six-reel form, but in
Reels
One Hour
Screen Time
No Padding -All Action
New Street & Smith stories, as they appear, will be released
simultaneously with publication in the magazines.
1 5 million people have read the stories.
1 5 million people will see our advertising of Fortune Photo-Plays
in the Street & Smith magazines.
A big new four-reel Fortune Photo-Play each week. Book the
series now.
DISTRIBUTED BY GENERAL FILM COMPANY, Inc.
Produced by H. M. and E. D. HORKHEIMER
March 3, 1917
THE MOVING PICTURE WORLD
132S
~#^
h
Lillian Walker
(alias "Dimples")
— the famous star of big productions, who has laughed and dimpled her way into the
affections of all America — is now appearing in sparkling two-reel comedies for Gen-
eral Film. The first picture is
"DIMPLES' BABY"
"Dimples" finds a perfectly beautiful infant in the tonneau of her limousine. She
promptly decides to adopt it — and absurd complications and roaring comedy situations
follow each other thick and fast.
You will meet a big and constantly growing demand with this short, swift-action
comedy — 30 minutes of fun and thrills centered upon the compelling personality of
such a popular film favorite as Lillian Walker.
This is precisely the type of short length subject now in public favor. Book now.
Broadway Star Feature — Produced by The Greater Vitagraph
DISTRIBUTED BY GENERAL FILM CO., INC.
In Answer-in? Advertisements, Please Mention the MOVING PICTURE WORLD.
1326
THE MOVING PICTURE WORLD
March 3, 1917
,v',i^ . . *' ■ fttHMOH vv. ,
'.■»'".,
' ' : ""■'■-' ■'<■:- ' •■■• i .• ■ '.^ '
Seeing
is Believing!
We don't ask you to take
our word for it that
"THE AMERICAN GIRL"
Series of Two-part Western Dramas
will achieve greater popularity than did "The Girl
from Frisco" —
OR that it sets a standard of excellence never before
approached by two-part productions —
OR that it is far ahead of serials in plot, action and
drawing power —
See For Yourself!
So confident are we that this new SERIES will mea-
sure up to everything we have been saying about it
that we have arranged with all of the General Film
Exchanges to screen the initial episode for you —
"The Black Rider of Tasajara"
featuring MARIN SAIS
Write or call upon your Exchange
and fix a date for seeing this
bully picture. Don't book blindly.
NOTE: All Kalem productions can now be booked independ-
ently of the other releases furnished by the General Film
Company.
KALEM COMPANY
235 W. 23d Street, New York
•'--v,^;'".i,:.\f ,/;,. j ':. i'yrf-vi'':/;1"*-^'! ^i'.(v.:-"-'.'- •■"='? 'A-^.-?ivi',-'--.';-
March 3, 1917
THE MOVING PICTURE WORLD
1327
A Good Title is
Half the Battle
You can't expect to make money
with poorly titled pictures
A DAUGHTER of DARING
Series of One-Part Railroad Dramas
ought to pack them in on the strength of its name
alone.
But it has more to recommend it than a good, catchy
title.
It has Helen Gibson for its star —
It is produced in Kalem's thorough style —
And each episode tells a complete story.
Short Length Features
These one-part dramas by contributing authors
familiar with the technique of Railroading, are just
as truly features as productions six times their length.
And we urge you to say so in your local advertising.
We also want you to see the first episode —
"In the Path of Peril"
featuring HELEN GIBSON
Your General Film Exchange will
be pleased to make an appointment
to suit your convenience.
NOTE: All Kalem productions can now be booked independ-
ently of the other releases furnished by the General Film
Company.
KALEM COMPANY
235 W. 23d Street, New York
1328
THE MOVING PICTURE WORLD
March 3, 1917
NOTE
K A LEM
Productions
can nowbe booked
independently o f
all the other re-
1 ease s on the
General Film
Program
"THE HAZARDS OF HELEN"
Now that we are marketing a New Series cf Railroad Dramas featuring Helen Gibson, do
not lose sight of our original Railroad Series — the one that ran more than two years before we
brought it to a close. If you have never played any of the "Hazards," you have a money-mak-
ing treat coming to you. Complete One-part Dramas.
"THE GIRL FROM FRISCO"
There are twenty-five of these, complete two-part Western dramas, adapted from Robert
Welles Ritchie's stories originally published in "Short Stories" magazine. You never ran any
better two-part pictures no matter who made them. Featuring Marin Sais and True Boardman.
"GRANT, POLICE REPORTER"
Does it mean anything to you that we are continually receiving letters from exhibitors to
continue this Series indefinitely? Big stories they are, each complete, written by Robert Welles
Ritchie, featuring George Larkin and Ollie Kirkby. They'll remind you of the one reel epics of
days gone by; packed with action and thrills of the kind that pull people out of their seats.
HAM "COMEDIES
Ham and Bud have become indispensable to hundreds of wide-
awake showmen. Their comedy is always clean and put over in
masterful style. Your patrons will thoroughly enjoy the antics of
this funny pair.
KALEM COMPANY
NEW YORK CITY
235 WEST 23rd STREET,
March 3, 1917
THE MOVING PICTURE WORLD
1329
■atered at the General Pott Office, New York City, at Second Claia Matter
J. P. CHALMERS, Founder.
Published Weekly by the
Chalmers publishing Company
17 MADISON AVENUE, NEW YORK CITY.
(Telephone, 3510 Madison Square)
J. P. Chalmers, Sr President
J. F. Chalmers.. Vice-President
E. J. Chalmers Secretary and Treasurer
John Wylie General Manager
The office of the company It the address of the officers.
CHICAGO OFFICE-Suite 917-919 Schiller Building, 64 West Randolph
St., Chicago, 111. Telephone, Central 5099.
PACIFIC COAST OFFICE— Haas Building, Seventh St. and Broadway,
Los Angeles, Cal. Telephone, Broadway 4649.
SUBSCRIPTION RATES.
United States, Mexico, Hawaii, Porto Rico and
Philippine Islands $3.00 per year
Canada. . . 3.50 per year
Foreign Countries (Postpaid) 4.00 per year
Changes of address should give both old and new addresses in full and
be clearly written. Two weeks' time may be required to effect the
alteration.
ADVERTISING RATES.
Classified Advertising — One dollar for twenty words or less;
over twenty words, five cents per word.
Display Advertising Rates made known on application.
NOTE— Address all correspondence, remittances and subscriptions to
MOVING PICTURE WORLD. P. O. Box 226, Madison Square Station.
New York, and not to individuals.
(Index to this issue will be found on page 1414.)
■^ — — .^»^^^—
"CTNE-MUNTJIAL," the monthly Spanish edition of the Moving Pic-
ture World, is published at 17 Madison Avenue by the Chalmers Publish-
lag Company. It reaches the South American market. Yearly subscrip-
tion, $1.50. Advertising rates on application.
■ ' ■
Saturday, March 3, 1917
Facts and Comments
WHATEVER may be the popular opinion of the
usefulness of legislative investigating commit-
tees close observers of the work being done by
the Wheeler committee, which is investigating motion
picture industrial conditions, are unanimous in the be-
lief that no such committee has ever worked harder or
more conscientiously or has secured more genuine in-
formation on the subject under investigation. This is
saying much for a legislative committee and, if true,
we may look with confidence for a safe and sane con-
clusion of the whole matter.
In' investigations of this sort it too often happens
that the ultimate action of the legislative body as a
whole has been previously mapped out and determined
and that the "investigators" are merely looking for
such information as will substantiate the final action
when taken. The lamb has been marked for the
slaughter, and the justifying evidence must be manu-
factured. There are indications in this case that a
different course is being pursued. It is not that we be-
lieve the motion picture industry is to go scot free, but
we do believe that a tax if imposed will be so placed
that the burden may be equitably divided among the
different branches of the industry.
On this point a strong inference has been given that
there will be no tax placed on small exhibitors. If it is
true that exhibitors are not to be taxed directly there is
much ground for hope. It is true, and the Moving
Picture World believes that the Wheeler committee
cannot fail to make the discovery, that every exhibitor
is already overburdened. The demand made upon
him in almost every municipality in New York State
is greater than any other industry has ever been asked
to meet. So insistent and persistent have been these
assaults that exhibitors, either singly or collectively,
have never been able successfully to defend themselves.
Many have been forced out of business thereby and
others are on the verge of bankruptcy. To add an-
other dollar to that burden would be the height of
injustice and would border upon confiscation.
THIS is the open season on censorship bills. In a
score of states measures have been introduced
looking toward regulation of motion pictures in-
cidentally, and toward providing a few more "jobs" for
political henchmen mainly. In many of the states
where the industry has been threatened with censoritis-
the exhibitors are out "gunning" in full force, but in
others there is a lack of interest that may permit some
obnoxious legislation. A case in point is that of Kan-
sas, where the exhibitors' indifference allowed a very
bad example of censor bill to become a law. The same
is true of Pennsylvania. There should be no censor-
ship laws by default.
In this connection there have come to our attention
complaints from exhibitors to the effect that the vari-
ous exchanges in states where censorship is pending
have refused to lend their assistance in the fight. What-
ever has been the practice in the past the exhibitor
should not depend upon the exchange to help him out
of his troubles. For the most part the manager of
exchange branches is buta hired man. If there is to
be any outside assistance it should come from the home
office of the distributing company, or from the pro-
ducer of pictures. Theoretically the National Associa-
tion of the Motion Picture Industry is supposed to
handle censor bill contests and, while that organization
is doing all that its resources will permit, there is a
painful lack of funds which prevents it from prosecut-
ing a vigorous campaign in every state. Hence, it re-
mains for the exhibitor to get busy and make the best
fight he can put up.
A PROMINENT Southern exhibitor controlling
several high class theaters heartily endorses
the Moving Picture World for its article on
this page two weeks ago refusing advertising on films
that we considered harmful to the industry. He
pertinently says that without publicity these abomi-
nations of the screen would soon die out. Unfortun-
ately there are a few men in the exhibiting end of the
business as well as in the producing and renting end
who will rush to get such pictures, and the more we
tell of their unfitness the more they desire to get them.
In this way the one per cent, counteracts all the good
intentions of the ninety-nine per cent, and so the de-
mand for censorship secures ample excuse for its exist-
ence.
1330
THE MOVING PICTURE WORLD
March 3, 1917
Making a Hit
gj By Louis Reeves Harrison
DID it ever strike you that the audience makes the
hit? What do any of us know about it anyway
until we hear from that uncertain quantity the
common people, damned by every weakling director and
impotent playwright in the land? Of course the author
must burn with ambition as he writes his story — it is
about all he has to keep him warm — and the director
must be saturated with egotism to put on the stuff he
elects to visualize, or we would not be floating serenely
on in the general flood of mediocre production toward
higher salaries for our star performers. Nearly all the
wealthy families of the future will be descended from
movie stars and munition makers according to present
indications.
Did you ever hear of a director insisting, in his
contract or verbally, that he must be given good plays
to put on? Never. He thinks that his brass will be
taken for pure gold. Until a few comet actors suddenly
lighted up the movie skies, the, director took anything
that came along and smeared it over with his own per-
sonality and pet theories and declared that it would
outshine the stars themselves, to say nothing of a few
little half -burned candles, the hack scenario scribes. To
the producer he said, "You don't need plays; you don't
need actors ; all that you need is me. I am the whole
orchestra from leader to drummer."
You will find that the director who is modest enough
to acknowledge that he did not "make" Frohman and
Belasco is one of a line long enough to stretch from
Times Square to the Battery who "made a hit on Broad-
way." As a gentleman of dextrous insincerity he can
make the average Hamfat turn green with envy. No
director ever made a hit on Broadway, inside of a theater
or out on the pavement. Now and then, author, actor,
director and stage carpenter have united in a harmony
of purpose and evolved a play which the people in front
have discovered to be a work of art.
"Let's do another like that," suggests the producer
with enthusiasm. Each one of the factors in production
swells up and honestly believes that he did the whole
thing. "It was my play," says the Author. "Where would
your play have been without me?" says the Director. "And
me," says the Actor, the Camera Man, the Art Director,
and the Stage Carpenter. The unvarnished truth is that
the complete production, like a human being, is the creature
of Heredity, Environment and Circumstances — through
others of its kind.
Odd as it may seem at first glance, it is that impres-
sion which counts. The main object of nearly every-
thing expressed in language and pictures is the effect it
makes on the imagination or memory of those to whom it
is addressed. The effect of a light screen presentation
may be temporary, or of a strong one permanent — on the
effect, on the impression it makes on the public, depend
both its artistic and its financial value.
This may seem like trying to enforce the obvious, but
the very fact that an idea is self-evident, that it is easily
seen by all, often causes it to be overlooked. There it
stands in plain view— it is the impression we are after
— yet it is- continually disregarded. For the sake of
trivial economy, subtitles are rarely made effective by
illustrative designs in harmony with what is imprinted
on the screen, though they excite both attention and
feeling when skilfully done.
How few directors give consideration to the common
sense of an audience ! Almost invariably they place a
portiere where a door should be, so that an important
conference, or a vital conversation may be easily over-
heard by the villain. • ■
Shown in one of the Broadway theaters the other
evening was a scene in which the villain was thrown over
a cliff after an exciting struggle on the brink. We saw
the dummy that was supposed to be him plunge down
some five hundred feet, and were then given a view of
him lying motionless at the base. Imagine our astonish-
ment, two or three scenes later, on beholding him get up,
dust his clothes and walk away. The entire audience
burst into a scornful roar of laughter.
That episode was seen by the director dozens of times.
It was seen by the producer. It may have been seen by
the purchaser. With them it was great. . With the audi-
ence an unbroken fall of five hundred feet to the base
of a cliff means death or serious injury. Which is
right, producer or audience?
A man does not have to be rich, or great, or well-
dressed to grasp certain very simple things. A very large
number of those who go to the picture show have had
experience — even a small boy knows something about
how far he can fall without doing himself serious dam-
age. To oppose elementary common sense in the treat-
ment of a story, as is done in thousands of moving pic-
tures, indicates that the directors are more stupid than
the audiences they address. Army officers confer about
the plans of battle in a room where there is a portiere
wholly unguarded. Officers of highly trained intelli-
gence stick a record of these plans in an outside pocket,
or in a table drawer, anywhere they will be exposed to
theft. A wife receives a letter which she does not wish
her husband to see — it may arouse his suspicions. Does
she burn it at once, or does she drop it where he may find
it without trouble?
Then we have the short-weight playwright, who is
too weak in resource to avoid the arbitrary, the accidental,
the unbelievable. How often does he present the com-
mon ordinary facts of life as the rest of us see them?
He shows that he cannot — it is beyond his ability — when
he deliberately avoids contemporary life as a background
for contemporary action, just as much as when he forces
his characters to do the impossible and transgress any
sane conception of what they should be under natural
influences from without and from within. There is a
failure of conviction when a character goes beyond what
it is reasonable for us to expect, and a play that is not
convincing will never make a hit.
To make a hit, the play must have a theme, a purpose,
character, mood and an address to the eye in harmony
with its mood. It must have greater depth than the
solution of a mystery, or the gratification of curiosity as
to how it will turn out. Suspense is essential in most
cases, but as a means to an end. that end the lasting im-
pression made. It is part of the playwright's work to
evoke the interest of expectancy — the spectators must be
made to desire what is to be set before them. All this
can be destroyed by lack of truth in portrayal.
Between authors who are careless about structure and
motive and directors who are stupid about treatment there
are very few real hits made during an entire season.
Nearly any competent critic can put his finger on the
weakest spot of screen production, the lack of logical con-
ception and presentation. To make a hit, the complete
product must be unobjectionable to the common sense of
the average audience. To make the right impression, it
must be consistent in all its parts, its entire form a rea-
sonable guarantee of its validity.
March 3, 1917
THE MOVING PICTURE WORLD
1331
A House Divided ■ «
#i/ Sam Spedon
EVERYBODY in the industry recognizes the power
of organization, but some have had a keener ap-
preciation of it than others. For this reason a
few well-intentioned men, good organizers, started the
National Exhibitors' League of America. It promised
great things for the advancement of the motion picture
industry and it was heralded as the right move in the
right direction. One of the men who started it was made
its president, had high ideals and started to put them
in operation. After a while he saw great possibilities of
power, used it for political preferment and fell by the
wayside. From that time history seems to have repeated
itself and the league has been cursed with cliques and
politics.
The National League has the nucleus of a strong or-
ganization for the accomplishment of great good and we
agree with Mr. Trigger that it requires a man as its leader
who is "an organizer with ability and force, well balanced
and truly square." Such a man might bring together the
different branches of organized exhibitors under one
head.
Every week we read in our trade papers that dif-
ferent bodies of exhibitors in different states are or-
ganizing separately, independent of the National League
to meet local conditions as they exist in their territories,
to handle their own affairs, calling themselves Exhibitors'
Associations. It is a good sign and shows they are
alive to their own interests. It indicates, however, that
these associations, while not inimical, are not in har-
mony with the National League.
There is no reason why they should not organize
locally under whatever head they see 'fit, if it serves
their interests best. There is no reason why these as-
sociations should not have representation in the National
Association of the Motion Picture Industry, for the sake
of harmony. And for the same reason we would like
to see them represented at the National Convention of
Exhibitors at Chicago, next July. Their absence would
mean a greater division.
Since writing the above .we are in receipt of the fol-
lowing communication from F. J. Rembusch, president
of the Exhibitors' Protective Association of Indiana :
"If we need a National Organization at any time let
the different States work together. I have been in it
seven years and I can't see where a national organiza-
tion is really necessary, but I do see where a state or-
ganization is necessary. They have never used the Na-
tional Organization except to give balls, expositions
.and conventions, all of which has been charged to the
overhead of this industry and a few exhibitors made
money out of it. Here we are, in the midst of a crisis
in Indiana. We have asked the National Association and
the Motion Picture Exhibitors' League of America, both
of them, to help us with a donation. One of them says
it cannot and the other does not even pay any attention
to us. Why should we belong to a national organization?
We have paid our per capita tax and worked for the
national organization for seven years and got nothing, but
. we will never do it again.
"I was down in Kentucky and those boys say 'Nothing
doing.' They will never belong to this national or-
ganization. Neither will any of the States and I am
going to do my utmost if I have any power at all to
disrupt the present national organization, and every trade
journal should jump in and help."
We cannot see why the National Exhibitors' League
of America should be disrupted. We advocate its reor-
ganization and a different get-together policy to make
it what it was originally intended to be, the represen-
tative head of all the bodies of organized exhibitors.
If something isn't done pretty soon we cannot see, if
all we read and hear is true, how a house so divided
against itself can possibly stand.
An expression of opinon, without animus, is always
deserving of consideration. We respect Mr. Rembusch's
statement as far as his experience and knowledge are
concerned and we must agree with him that the evi-
dence is largely in support of the dissatisfaction he
registers. When an organization, or any body of men,
takes money from affiliated members for the accom-
plishment of things for the good of the exhibitors and
does nothing to that end it not only deserves to hear
what others think of it, but it invites criticism, that in
the future it may correct the mistakes of he past.
Film junkmen
By Sam Spedon.
THE film junkmen breeze in upon the exhibitor,
or prospective customer like a cyclone. Solomon
in all his glory was never arrayed like one of
these. "Believe me," the junkman says," I'm a regular
fellow and everything I've got to offer you is a clean-
up." Then he whips out a one or three sheet poster
printed in all the colors of the rainbow, showing a female
dressed like Eve in the garden of Eden. "That's the
stuff that will pack 'em in. Of course the picture isn't
as bad as the poster or the title suggests, but believe me
it's what you need in a slow town to put some pep in 'em
and make 'em stand up and take notice."
You've met this genus homo. He never fails to tell you
what he doesn't know about the "show" business isn't
worth knowing. He doesn't tell you that his knowledge
of the "show" business was gotten from attending bur-
lesque shows and frequenting questionable cabarets. He
doesn't tell you that his status in society has been derived
from his associations with those who knew less about it
than he does. He doesn't tell you that his knowledge of
psychology and character was gained from a study of
human weaknesses and tendencies, to which he must
always appeal. He doesn't tell you his knowledge of
the rest of the world is confined to the place where he
was born and brought up. Take it from us, what he
doesn't know about motion pictures and a whole lot of
other things would fill a public library. Take it from him
and he will convince you that you are a fool and he is a
regular Solomon, and when you wake up you will admit it.
He is after the nimble six-pence, not the slow shilling.
How do they do it ? On their nerve ! They believe in
the distorted golden rule "Do unto others what they would
do unto you, but do them first." They presume, as most
of us do, that the majority of people are honest, but
they believe that we are all after the dollar, honestly
if we can, but we want the dollar. They put us to the
test, they are willing to take a chance at anything once
and they think you are just as willing to take a chance,
too. If they are right and you fall for the junk, you
have no comeback.
Every new business has been the mecca for a lot of unde-
sirables, and the motion picture industry, with its get-
nab-quick and easy money tales, is not an exception.
Cripple Creek and the gold fields of California were
never so alluring. It will take time to get rid of the
junkmen and their junk, no time like the present.
1332
THE MOVING PICTURE WORLD
March 3, 1917
Grilling the Promoters
® H
New York Legislative Committee Looks Into
the Operations of the "Get-Rich-
Quick" Concerns
THE claims of enormous profits to be made in the film
business spread broadcast in circulars by prospective
sellers of motion picture stocks came to the attention
of the State Legislative Committee, which is investigating the
industry as to its taxability, when the committee resumed its
hearings at the Murray Hill Hotel, New York, on Wednes-
day, February 14. Testimony in this connection was given by
J. T. Morrison.
Joe Engel on the Pan.
Joseph W. Engel, treasurer of the Metro Pictures Corpora-
tion, was under question-fire of the committee on Wednesday.
Mr. Engel, according to the committee, had been subpoenaed
to appear as a witness on the Friday preceding, but had failed
to do so. Mr. Engel's legal representative, J. Robert Rubin,
protested against any citation of his client for contempt of
the State Legislature, declaring that as far as he knew Mr.
Engel had not received a subpoena. Chairman Wheeler stated
that the charges would stand.
During the course of Mr. Engel's examination Senator Hin-
man several times charged that there were inaccuracies in the
financial statements of the Metro Pictures Corporation, as
submitted to the committee. Senator Hinman queried Mr.
Engel as to the latter's personal information regarding many
points. Mr. Engel gave answers with the aid of C. K. Stern,
auditor of Metro.
In an apparent desire to place any blame for any alleged
inaccuracies Senator Hinman called Mr. Stern to the stand.
He told the committee that he had no knowledge as to why
there had been a lapse of eight days between the completion
•of the statement and its receipt by the committee. Asked
whether his written answers or the copy of his dictation to
the stenographer, who prepared the formal report, had been
preserved, the witness said that he doubted that any such
papers had been kept. He said that he would, however, make
an effort to find them. Chairman Wheeler took exception
several times to what he termed were Mr. Rubin's efforts to
coach Mr. Engel when the latter was on the stand. Mr. Rubin
said that his actions were entirely misunderstood — that his
replies to Senator Hinman's questions were in no way meant
as hints to the witness.
J. E. Brulatour, a dealer in raw stock, manufactured by the
Eastman Kodak Company, was the chief witness in the after-
noon. He testified that he sold the raw film for what profit
he could get, and not on a commission basis. He agreed to
furnish the committee with a list of his stock holdings in
various moving picture producing and distributing organiza-
tions. He refused to tell the committee the amount of raw
stock he sold annually or the total output of the Eastman
company. Mr. Brulatour said that he considered such figures
valuable business information, and for that reason did not
feel at liberty to give them.
Albert E. Smith, head of the Vitagraph Company, was re-
called to the stand to verify the written report of his firm's
financial condition, which had been submitted to the com-
mittee.
Investigating the Get-Rich-Quick Promoters.
On Thursday J. T. Morrison, head of the J. T. Morrison
Company, was the chief witness. He told the committee that
he was a broker dealing in investments and securities. In
answer to Senator Hinman's question the witness stated that
the only film securities in which he dealt were those of the
American Standard Motion Picture Machine Company. He
identified for the committee two circular letters, and said that
they were duplicates of letters that had been distributed
throughout the city. These circulars were intended to stimu-
late the sale of the stock of the American Standard company.
In glowing terms they told of the big profits that could be
made in motion pictures.
"You state here," said Senator Hinman, reading from the
prospectus, "that the film industry is worth $500,000,000.
Where did you get that information?"
"The figures were compiled from Government statistics — at
least I believe they were. Let me explain that all the figures
contained in the circulars were furnished me by the American
Standard Company."
"Have you made any attempt to verify any of these fig-
ures?"
"No, I have not. That is none of my business."
"You say in the circular that a certain film concern re-
turned $500 in dividends for every dollar invested. Is that
true?"
"I couldn't tell offhand, but I suppose it is."
At this point the witness again explained that the figures
in the circular had been furnished by the American Standard
company, and that he was merely a broker selling the stock.
"It is also stated here that it was reported that $3,000 had
been bid for a certain stock, whose par value was $100 per
share. Have you any personal knowledge of that report. Do
you know of any such stock?"
The witness stated that he "really didn't know" of any such
stock, and again explained to the committee that the figures
had not been obtained by him.
Senator Hinman then quoted excerpts from the circulars.
He read passages in which it was stated that Marcus Loew
has risen from a poor man to a millionaire in twelve years
through the motion picture; that William Fox was making
more than a million a year; that J. Stuart Blackton and Al-
bert E. Smith had made fortunes, had received millions in
dividends and in addition owned a corporation now worth
$25,000,000, and that the Universal company were paying big
dividends. •
"Do you know that all this is true?" asked Senator Hinman.
"Yes," replied the witness in a confident tone.
"How do you know it?"
"Because I assume that the figures and statements supplied
by the American Standard company are correct."
"Would it surprise you if you were told that the Universal
Film Manufacturing Company had not paid a dividend in
some time?"
"Yes, it would."
"But your company asserts doubtful things as facts," said
Senator Hinman. "I will read again from the circular: 'We
particularly call your attention to the fact that stock of the
American Standard Motion Picture Machine Company is
owned by many lawyers, corporation heads and bankers.' Can
you name a lawyer who owns stock?"
"No, sir."
"A corporation head or banker "
"No."
The witness once more explained where the statements had
come from, and Senator Hinman came back with:
"The circular states that the officers and directors of the
company have been vouched for by a large number of. in-
fluential bankers. Did they vouch for them to you?"
"No," was the answer.
"Can you name anyone you know who vouched for them?''
"No."
The witness was requested to bring further data before the
committee on the morrow. Others who testified Thursday
were Walter W. Irwin, who certified to the correctness of
the financial statements of V-L-S-E.; Arthur S. Friend, treas-
urer of Famous Players-Lasky, who did likewise; Walter N.
Seligsberg, treasurer of Triangle, who gave similar testimony,
and M. J. Gerson, an exhibitor of Whitestone, L. I.
Mr. Gerson was also a witness on Friday, and gave the
committee some insight into the problems that confront the
smaller exhibitor. The witness conducts two houses of less
than 500 capacity each.
In answer to the Senator's questions he said that the ex-
hibitors could not stand a tax at the present time. He said
that he could speak for a lot of other exhibitors beside him-
self. He told the committee that the high cost of living had
cut into his receipts, and into many other exhibitors' receipts,
to a great extent. He said that, whereas a family used to go
to a motion picture show several times a week some time
ago, their allowance gave them opportunity to go only once
a week now. He said that he had been getting his informa-
tion from personal talks with his patrons.
Mr. Gerson told the committee that the exhibitor's chief
complaint was the exchanges. He said that the exhibitor had
to pay for everything — slides, stills, paper and the like. He
March 3, 1917
THE MOVING PICTURE WORLD
1333
also averred that the smaller exhibitor was often forced to
accept a print of a picture that was in very poor condition.
Mr. Gerson was followed on the stand by C. K. Stern,
auditor of Metro, who on Wednesday had promised to look
up the original notes, from which the answers to the commit-
tee had been made. He had brought these notes with him,
and submitted them to the investigators.
C. P. Butler, also of Metro, was asked routine questions re-
garding several companies producing for the Metro program.
J. T. Morrison, the witness who had been on the grill the
day before, was again called. He told the committee that the
figures they had looked over the previous day had been ob-
tained by investigation by "attorneys." He refused to tell
the committee who the attorneys were, or anything about
them. He sharply gave it as his opinion that such informa-
tion was out of the pale of the committee. He was directed
by Chairman Wheeler to answer the question as to who had
made the investigations upon which the statements contained
in the circulars were based. Again he refused, adding: "All
these statements are true and I can back up what I say." The
atmosphere waxed warm with a wordy duel, and the witness
finally qualified his refusal with the statement that he would
give the information only if he was given a written order to
do so, or if his counsel agreed that the committee had a right
to the information.
"This investigation is hurting my business," he said, "and
this is my own personal business. The committee has no
right to pry into my business."
Assemblyman Schimmel said that it was not the endeavor
of the committee to pry into any person's business. He also
called the witness to book for his belligerent attitude, and
told Mr. Morrison that there was more than one way to re-
fuse to answer a question. More speeches along this line
served to assuage the witness somewhat, and after he had
cooled a bit he was asked if he would be willing to fur-
nish the committee with a list of names of persons who had
bought stock in the American concern.
Mr. Morrison "absolutely refused" to furnish any such list,
stating that no broker could even be expected to give a list
of his clients. Mr. Morrison agreed to appear before the
committee again.
A short afternoon session brought testimony from Joseph
Schenck, president of the Norma Talmadge Film Corpora-
tion, and head of the booking department of the Marcus Loew
enterprises. Mr. Schenck verified the financial statement of
his corporation. He said that the officers of the corporation
received no salary as officers as yet, but that they expected to.
Verbal fireworks were set off in the committee room on
Saturday during the examination of M. D. Koepple, attorney
for J. T. Morrison. The attorney was very belligerent in his
attitude toward the committee. He refused to answer sev-
eral questions put by Senator Hinman, and earned the dis-
pleasure of the entire company, which took material form in
the shape of rebukes from Assemblyman Schimmel and oth-
ers. In fact, Assemblyman Schimmel's statements were more
of a warning than anything else.
Senator Hinman had considerable difficulty in getting the
witness to answer questions regarding the extent of the lat-
ter's knowledge of the flowery claims of motion picture
profits contained in the circulars sent out by the Morrison
company. Almost invariably the witness would counter with
a query as to what business it was of the committee's.
"This matter has a great bearing on this investigation,"
said Senator Hinman. "Many of the statements in the cir-
culars are absolutely opposite to the testimony given before
this body by more than fifty men high up in the motion pic-
ture industry. Either the testimony of these men is untrue,
or the statements in the circulars are untrue; either the state-
ments are misleading, or the testimony of these men, given
under oath, is untrue, and this committee wants to know
which is right?"
The lawyer did not answer directly, but began another ar-
gument. He said that the figures concerning the Vitagraph
company he had obtained while at luncheon with "Mr. Rock"
of the Vitagraph company. He said that he had luncheon
with "Mr. Rock" about eight months ago. Senator Hinman
endeavored to pin the witness down to a definite date on
which the lawyer had seen "Mr. Rock, who organized the
Vitagraph company" but was unable to do so. Upon reflec-
tion and after many questions the witness stated that he was
positive he had seen "Mr. Rock" in 1914. Mr. Koepple said
he did not know 'Mr. Rock's" first name.
The witness refused to allow the committee to see a paper
which, the witness said, bore statistics from which much of
the matter that comprised the Morrison circulars had been
obtained.
Assemblyman Schimmel, addressing Mr. Koepple, said
that the witness's attitude was not decent, gentlemanly, or
courteous. Chairman Wheeler also told the witness that his
refusal to allow the committee to see the paper from which
he had read some figures was a discourtesy.
The witness calmed somewhat, and was willing to continue
his testimony, but Senator Hinman told him that there was
nothing more — that his "attitude was enough."
During the morning session Walter W. Irwin was again a
witness. His testimony was more general on Saturday. Dur-
ing the course of his examination he said:
"The motion pictuie industry should be the last one to be
taxed. The motion picture is the greatest social medium in
the country today. It keeps more ,.eoplc out of insane asy-
lums than any other one thing — especially farmers' wives,
whose minds so often weaken as the result of their monoto-
nous lives. Any police commissioner will tell you, too, that the
motion picture is the strongest enemy of the saloon. If you
tax the industry you will hit hardest the public which has
not hitherto found motion pictures above their means."
"How about all the $50,000 salaries in the motion picture
industry? Do you know of any other where there are so
many high salaries paid?" Mr. Irwin was asked.
The witness stated that he did not, putting to the commit-
tee this question: "Do you know of any other industry where
there is the necessity for such steaming up and creative abil-
ity as there is in this business?"
John J. vVittman, an exhibitor who controls two theaters
in the Bronx, told the committee that when his Eldorado the-
ater seated only 299 he was making more money than when
the seating capacity had been increased to 600. He said that
the t price of entertainment had caused the narrowing of
the margin of profit. He stated that with the lesser seating
capacity a shorter show was given and that the house could
be filled so many more times a day than now.
At the close of the session Senator Wheeler stated that
the committee would, late in the week, continue their in-
vestigations up-state. He said that such cities as Rochester,
Buffalo, Utica and the like would be investigated. He inti-
mated that most of the testimony from these cities would
consist of that of exhibitors, adding that the committee would
be most thorough in its investigation. He said that the com-
mittee would probably resume its hearing in New York in
about two weeks.
Small Exhibitors Safe From Tax
Chairman Wheeler, of New York State Legislative Commit-
tee, Says They Will Be Given No Additional Burden.
THE small exhibitor of New York State need not fear
that he will be made to pay a burdensome tax. That
is the gist of an interview given a representative of
the Moving Picture World by Assemblyman Herber C.
Wheeler, chairman of the legislative committee, which has
been investigating the motion picture industry in New York
with a view to ascertaining whether or not the industry is a
fit subject for State taxation.
"The committee has not yet decided whether any tax shall
be placed on the industry," said Chairman Wheeler at the
conclusion of Saturday's session. "That question will not
be decided until after the committee has gone over and con-
sidered every bit of evidence in its possssion. We have col-
lected a mass of information and it will be some time before
we can make our report to the Legislature. But you can take
it as an assured fact that no burdensome tax will be placed
upon the small exhibitor."
"Is it meant by that," the Chairman was asked, "that there
will be no tax placed that will cause an increase in the price
of admission to the great mass of people to whom the price
of admission to a motion picture show means something —
in fact, means that if it were increased at all they could not
afford to go to a show?"
"That is about the meaning," answered the Assemblyman;
"there will be no tax that would cause that. Should the com-
mittee decide to recommend a tax that would in any way af-
fect the small exhibitors it would be so light -that it would
not prove burdensome in the least.
"It has been stated in some of the informal hearings of
the committee by a certain member that he would not be in
favor of a tax of any kind being laid upon a theater seating
three hundred or less, and in no case a tax on any theater
charging ten cents or less. Of course, no such form of taxa-
1334
THE MOVING PICTURE WORLD
March 3, 19L
lion would be considered by the committee, but it just goes
to show what at least one of the members thinks.
"We are very much gratified at the manner in which the
whole motion picture industry has acted during this investi-
gation. With one or two exceptions the witnesses have
given us every assistance that was within their power. I
believe that the committee as a whole is at present better
informed regarding the industry than any one man in it.
We have been given the inside facts in confidence and these
facts disclose the whole inside workings of the industry.
They are facts that have never been given to an outsider."
The Outlook In Albany
Suggested Tax on Tickets of Admission — Not Strong for
Censorship.
UNLESS Assemblyman Wheeler, chairman of the legis-
lative committee, which has been busy for some few
weeks past investigating the question of a proper tax-
ation of the motion picture industry, returns from New York
with some plan that is the outcome of the hearings, it now
seems probable that the legislators will favor Assemblyman
Coffey's bill in relation to a tax on amusements and enter-
tainments. The bill was introduced on January 30 and re-
ferred to the Committee on Taxation and Retrenchment.
Both Senators and Assemblymen today expressed the opin-
ion that as a measure of taxation on the motion picture indus-
try it was one that appeared to meet with almost universal
favor. Under the provisions of the bill a ta:; will be collected
on the sale of tickets of admission to all places of amuse-
ment or entertainment open to the general public. The bill
provides that the tax on each ticket be fixed as follows:
Admission of 25 cents orjess, the tax will be J4 of 1 cent;
admission of more than 25 cents and less than 50 cents, the
tax shall be Yz of 1 cent; admission of more than 50 cents and
less than 75 cents, the tax shall be Y of 1 cent; admission of
more than 75 cents and less than $1, the tax shall be 1 cent;
admission exceeding the sum of $1, there shall be an addi-
tional tax of J4 of 1 cent for each additional 25 cents, or
fraction thereof, charged for admission.
The bill further provides that adhesive stamps shall be pre-
pared by the State Comptroller in various denominations and
sold to persons giving entertainments. These tickets in the
proper denominations must be attached to the tickets of ad-
mission.
Failure to comply with the law becomes a misdemeanor,
punishable by a fine of not less than $100 nor more than $500,
or by imprisonment of not more than six months, or both fine
and imprisonment. The bill provides for the cancellation of
the stamps, penalty for illegal use of same and likewise gives
the State Comptroller the right to examine all books and
papers and tickets of admission of any person, firm or asso-
ciation giving entertainment. If the bill becomes a law the
moneys accruing from the taxes imposed shall be applied to
the general fund.
The bill is very explicit in its definition of places of amuse-
ment and entertainment, including shows, side shows, cir-
cuses, theaters, motion picture shows, baseball games, foot
ball games, bowling, basketball, boxing and wrestling, horse
racing, foot racing, automobile racing, bicycle and motorcycle
racing, aquatic sports and dances.
State and county fairs, private affairs held for the benefit
of any church, church societies or secret societies, lectures
for the benefit of school or college, or entertainments by lec-
ture bureaus and private dances are exempt.
Up to the present time very little talk is being heard in
either the Senate or Assembly towards the establishment of
censorship in this State. A person close to Senator Elon R
Brown made the assertion today that in view of Governor
Whitman's attitude towards a censorship bill lajt year, it was
very doubtful if any attempt would be made at the present
session to force censorship matters when the same executive
was occupying the position he does.
In the Assembly, while it is known that Speaker Thaddeus
Sweet favors censorship, little talk is heard along these lines,
the principal conversation centering on the possibilities of
taxing' the motion picture industry in some way or other that
would be just and likewise assist in bettering the State's
financial condition.
Prominent leaders in the Assembly were emphatic today in
their assertions that Assemblyman Coffey's bill appeared to
meet the situation, unless unexpected developments would
be the result of the present New York hearings.
The committee, with its extension of time to March 15,
will be busy for the next two or three weeks in continuing its
hearings and in framing its bill and report which will be pre-
sented in both houses next month.
New Pathe Serial
"Mystery of the Double Cross," Written by Gilson Willet and
Produced by the Astro Company.
FOLLOWING the widely discussed reports concerning
Pathe's big production, "Mystery of the Double Cross,"
it is now definitely announced that this serial will be
released March 18. "Mystery of the Double Cross" is char-
acterized as something entirely new in serials. It has ad-
venture, thrills and an absorbing mystery which will bring
audiences back week after week.
This mystery is an inherent part of the story and therefore
cannot fail to stimulate a cumulative interest, which will
make anyone who has seen the early episodes anxious to see
them all. J. A. Berst, vice-president and general manager of
Pathe, considers it "different" and therefore better than any
mystery serial that has preceded it.
Mollie King is the heroine and she is supported by a cast
of unusual excellence. William Parke is the man, under
whose direction, the serial is produced by the Astra Film
Corporation at the Pathe studio in Jersey City. It is a
photodramatization by Bertram Millhauser of Gilson Willets'
original story. The words, "Double Cross," are not used in
a slang sense. The sign of one cross superimposed on an-
other is the well of mystery of action and thrills.
Mollie King is seen as Philippa Brewster, the heroine.
Sister of Charles King of the famous team of Brice and
King, she has attained success on the stage, but her charm-
ii:g personality on the screen has made her particularly suited
to important parts in a number of motion pictures which
have served to increase her reputation and give her name a
box-office value, which her splendid work can only heighten.
The part she plays in this feature-serial gives her full oppor-
tunity to display her beauty and ability.
Pathe's advertising and publicity campaign on serials can
always be relied upon to develop unusual ideas and to build
business for exhibitors. "Mystery of the Double Cross" will
be no exception in this regard and announcement will soon
be made of the unprecedented campaign on this serial.
Louis R. Fuster Missing
Fearing that Louis R.
Louis R. Fuster.
the Convent avenue address
this article.
Fuster, a motion picture photog-
rapher, has met with
foul play, his wife has
asked The Moving Pic-
ture World to endeavor
to locate him. Fuster
has been missing for
about eight months.
Mrs. Fuster, who is the
mother of a thirteen-
months-old baby, is al-
most prostrated with
grief over her hus-
band's long absence.
She writes that she left
her husband in San
Francisco to come to
visit her sick mother
at No. 25 Convent ave-
nue, New York City.
Fuster was to follow
his wife here, but noth-
ing has been heard of
him by his wife since
she left the Coast. She
will appreciate any in-
formation r e g a r d ing
him sent to her in care
of Mrs. P. Silvester at
Fuster's likeness accompanies
MAJESTIC SUES FAIRBANKS.
The Majestic Motion Picture Company has commenced an
action against Douglas Fairbanks to recover damages to
the amount of $250,000 for violation of contract. An'mjunc- -
tion pending the trial of the suit is asked to prevent Mr.
Fairbanks from making pictures under auspices other than
the Majestic Company.
SHERRILL WITHDRAWS FROM ART DRAMAS.
William L. Sherrill announces the withdrawal of the Froh-
man Amusement Corporation, of which he is president, from
"the Art Dramas. Inc., the same taking effect February 17.
Art Dramas, Inc., is a distributing organization.
March 3, 1917
THE MOVING PICTURE WORLD
1335
T I ' VL.71" HIIIIIMIIIIIIIII.im.,..imi.iiiiiiiii«iimj|iii»-.,^.^jjj
The Motion Picture Exhibitor
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WRITE US EARLY AND OFTEN
THE MOVING PICTURE WORLD carries the
most complete record of Exhibitors' News. This
department aims at being the fullest and fairest
chronicle of all the important doings in the ranks of
organized exhibitors. To keep the department as com-
plete and as useful as it is now we request the secre-
taries of all organizations to favor us with reports of
all the news. Coming events in the ranks of the or-
ganized exhibitors are best advertised in this depart-
ment of the Moving Picture World.
EXHIBITORS' LEAGUE ORGANIZER.
In answer to recent inquiries in regard to the Exhibitors'
League Organizations and for the information of exhibitors
in any of the States, readers will kindly note that Fred J.
Herrington is National Organizer for the Motion Picture
Exhibitors' League of America. All correspondence on the
subject may be addressed to him at 402 Knox avenue, Pitts-
burgh, Pa.
Philadelphia Exhibitors Entertain
Give Dinner and Dance at Hotel Bingham Roof Garden.
SNOW outside and good cheer within marked the dinner
entertainment and dance held last Thursday evening,
February 15, on the roof garden of the Hotel Bingham,
Philadelphia, by the Motion Picture Exhibitors' League. The
affair was a success from start to finish and the officers of the
league and the committee on arrangements were showered
with well deserved congratulations.
Stars of the film lent the effulgence of their presence to the
entertainment and addresses were delivered by high officials
of the city and stage government. President John O'Don-
nell, as toastmaster, was the first to rise and make an ad-
dress of welcome, felicitous alike in spirit and phrasing. As
he spoke a huge American flag over his head unfolded and
scattered hundreds of smaller flags which were eagerly
grasped as souvenirs.
State Senator Samuel Salus, the first speaker, delivered an
address on the growing popularity and importance of the
silent drama and the permanence of its place in the com-
munity. He deplored the tendency of iron clad combinations
of an illegal nature and assured the members of the league
that the legislature and legislative commissions at Harris-
burg are eager to consider any plans that may be formulated
for the betterment of the industry. Dr. E. J. Cattell, City
Statistician, made his usual favorable impression as a speaker,
and while furnishing much interesting and informative data
concerning Philadelphia and its industries, kept his audience
interested and amused by flashes of wit.
During the progress of the dinner dancing was indulged
in intermittently and a bright cabaret show, which included
much of the best talent playing at local theaters, divided
interest.
Two diminutive stars furnished the first surprise of the
evening, little Emmy Gorman and Madge Evans. Both de-
livered winsome addresses.
The big feature of the evening was the arrival of J. Warren
Kerrigan, the Universal, Red Feather and Bluebird star, who
announced that he is about to produce his own pictures, on
the West coast. He plans to remain in Philadelphia and visit
several theaters, of which the first to be so distinguished will
be the Overbrook, where Mr. Kerrigan is expected or.
the 23rd.
Violet Mersereau and Claire Mersereau, the dainty Univer-
sal and Bluebird stars, accompanied by their mother, were
present through the courtesy of V. R. Carrick.
The committee in charge, who were responsible for "the
success of the affair, were: John .O'Donnell, Sam Blatt, chair-
man; C. H. Goodwin, ^rretirv: A. Fisher, Harry Green.
Harry Berman and Ben Shindler.
Among those present were: Herbert Ziven, X. R. Carrick.
H. Osborne, B. R. Talmas, Louis Bache, David Starkman,
Wm. Schwalbe, Charles Klang, P. Glenn, G. Dunbow. Mr.
and Mrs. Allen May, M. Fishman, G. W. Pierce, George
Kline, C. Looby, C. Calehuff, L. Bloomfield, W. C. Smith,
Samuel Spedon, Mr. and Mrs. F. V. Arniato, Samuel Blatt,
C. H. Goodwin, A. Fisher, Harry Green, Harry Berman,
Benjamin Shindler, Morris Spieres, Albert Brown, E. War-
ren Smith, W. S. Boyd, R. Bloomgarden, John Smith, George
Naudascher, John Bagley, C. Conway, H. Kruper, G. W.
Pierce, Robert McCurdy, F. Hill, Jack Rosenthal, Harry
Katz, W. G. Murray, Jerry Shaw, Miss Myrtle Talley, Miss
Tilly Shapiro, Miss Gladys Kinkaid.
Maritime Exhibitors Meet
In Session at St. John, N. B., They Take Action on Contracts
and Serials.
IN THE first semi-annual session of the executive board
of the Motion Picture Exhibitors' League of the Mari-
time Provinces, held in St. John, N. B., last week, the
board went on record as favoring the Federal plan of censor-
ship, and loudly voiced its protests against signing contracts
for serial photoplays and against signing contracts for fea-
tures, without first having the signature of the head office
of the film company. The board also voiced its disapproval
of the percentage plan for big features.
All sessions were held in the office of the president, Walter
H. Golding, manager of the Imperial theater. In addition
to Mr. Golding, those present included N. V. Gastonguay,
Orpheus theater, Halifax, vice-president; W. W. Winter,
Empress theater, Moncton, N. B., vice-president for New-
Brunswick; F. G. Spencer, proprietor of several theaters in
the provinces, and vice-president for Prince Edward Island;
S. C. Hurley, of the Lyric and Unique theaters, St. John,
secretary of the league, and G. J. B. Metzler, Empire theater,
Halifax, treasurer. R. J. McAdam, vice-president for Nova
Scotia and manager of the Casino theater, Halifax, was un-
able to be present on account of illness.
Manv of the exhibitors throughout the provinces have com-
plained of the methods employed by some of the exchanges
in auctioning off special features, after the exhibitor's sig-
nature had been affixed to a contract. It is alleged that an
exchangeman before sending the contract to the head office
in Canada for ratification would use it as a weapon to get a
higher figure from another exhibitor for the same feature,
and would tell the original party to the contract that the man-
aging office had been able to secure a better figure for the
same picture. To abolish this practice, the executive board
passed a resolution requesting that no member of the league
sign a contract until it has first been signed by an official of
the head Canadian office.
The resolution to cover this, moved by Mr. Winter, and
seconded by Mr. Spencer, is as follows:
Whereas, the present system of signing contracts for features is not
in accordance with good business, inasmuch as the exhibitor must affix
1 i- signature to said contract and then it must be sent to head office
if the film exchange for approval before being signed by the exchange
representative, and
Whereas, such a system does not allow protection to the exhibitor be-
rause of the fact that there is nothing binding or holding the film ex-
change until the contract is signed by both parties, be it
Resolved, that no contracts be made by any exhibitor of the Motion
Pictures Exhibitors' League of the Maritime Provinces unless the con-
tract is signed by both parties at one and same time, or first signed by
Hie representative of the head office, and be it further resolved that a
copy of this resolution be sent to the film exchange doing business in the
Maritime Provinces and to the members of the league.
Another contract evil that has made the path a far from
rosy one for the exhibitor is the binding nature under which
agreements are made for serials. If an exhibitor after sign-
ing a contract finds that the serial is not up to expectation
he has no choice about continuing the remainder of the in-
stallments— he is obliged to do so. With hope of eliminating
this, the board voted the following resolution, moved by
Mr. Metzler and seconded by Mr. Spencer:
Whereas, the signing of contracts for serial photo-plays endangers
the interests of the exhibitor if the serial does not come up to his ex-
pi ctations, be it
1336
THE MOVING PICTURE WORLD
March 3, 1917
Resolved, that the secretary be instructed to prepare an agreement
asking for the signatures of all exhibitors to refrain from signing con-
tracts for serials.
Since the organization of the Maritime Provinces League
similar associations have sprung up in Ontario and Quebec,
and there has been urging from some quarters that an effort
be made to affiliate the three leagues as a step towards the
formation of a national body. To further this, a motion was
made by Mr. Winter and carried, that a letter regarding
affiliation be sent to the secretaries of the Ontario and the
Quebec leagues, asking their opinion on such a combination
of interests.
Although the present system of censorship, with each prov-
ince having an independent board, has not worked great
hardship on the local exhibitors, it is felt that a Federal
plan would be a great progressive move, and with that end
in view the board passed this resolution:
Resolved, that this league go on record as favoring the Federal plan
of censorchip, that such' a plan is considered beneficial to the interests
of both public and exhibitors, and that it is more apt to preserve the
story value of a production when one general censoring board passes
judgment upon it, as against manifold excisions made by various pro-
vincial boards throughout the land, and that this league considers It
unfair to the Canadian public to have its pictorial entertainment en-
dangered and oftimes spoiled by the methods now employed wherein
the film is exposed to the dictates of so many and varied opinions.
The question of excessive percentages asked for special
features was considered for some little time, and it was finally
decided to go on record as opposing this plan, which was
deemed unfair to the exhibitor.
Following the close of the business session, the board
went into a "social session" at the Victoria hotel, where, with
the St. John officers acting as hosts, a banquet was served.
Mr. Gastonguay left at once for Halifax, and Mr. Winter
went to New York the next morning. Mr. Metzler remained
over in the city for a few days.
Play League of America, Inc., in its efforts to place the ex-
hibitor and manufacturer of motion pictures on a higher
plane, by the exhibition and manufacture of good, clean pic-
tures, and that every member of this association must con-
form in every performance in his theater or theaters to the
highest standard of education and morality."
Michigan Exhibitors Get Busy
Pending Censor Bill Is Stirring Them Uo to the Need for
Organization.
MOVING picture exhibitors of Detroit and the State of
Michigan are doing everything they can to oppose
the Eaton censorship bill. Hundreds of letters by
exhibitors have poured into the capitol building at Lansing
for the State Affairs Committee, and in addition many letters
have come from the theater patrons themselves. A leader in
this regard has been Elwyn M. Dimons, of Adrian, who was
the first to get up a petition and who landed in the neigh-
borhood of 500 signatures. The Detroit Exhibitors' League
is taking up funds to fight obnoxious legislation and is get-
ting the hearty support of all exhibitors in the matter.
There was a hearing on the Eaton censorship bill Wednes-
day evening last at Lansing before the Committee on State
Affairs. Both sides were represented. A number of women
spoke in favor of the bill, representing some women's clubs,
while those who were there to oppose the bill were William
H. Shiek, of Detroit, secretary, and F. A. Schneider, presi-
dent, of the Detroit Exhibitors' League; Arthur Mitchell,
representing David W. Griffith, and A. J. Moeller, secretary
of the Michigan Motion Picture League of Exhibitors.
The censorship bill has proven to the exhibitors of Michi-
gan the great value of organization and the proper co-opera-
tion, and a better feeling along those lines is being indicated
by the increased memberships in the State and local organi-
zations.
Fred J. Herrington, national organizer, arrived in De-
troit on Feb. 12 and called a meeting of exhibitors at the
Bryant Hotel, Flint, on Feb. 14. Letters were sent to about
twenty-five exhibitors in that particular locality and the
meeting was well attended. Mr. Herrington expected to
spend at least a month in Michigan doing work for the
National as well as the State organization.
The Detroit Motion Picture Exhibitors' League has de-
cided to resume weekly meetings instead of holding meet-
ings monthly on account of the important matters now be-
fore the association in the way of censorship, carrying of
film, etc. A special committee is now negotiating for per-
manent meeting place.
BRONX EXHIBITORS JOIN THE "UPLIFT."
At a regular meeting of the Cinema Exhibitors' Associa-
tion, Bronx Local No. 2, M. P. E. L. of A., the following
resolution was unanimously passed in reply to a request for
co-operation of the members of the association with the
Clean Picture and Play League of America, Inc.:
"Be it resolved this association, composed of the motion
picture exhibitors of Bronx County, go on record as being
honored and pleased to co-operate with the Clean Picture and
All Set tor Brooklyn Ball
There Will Be a Big Time at Stauch's Palace, Coney Island.
WHAT promises to be one of the most successful events
in the history of the trade will be the movie carnival
and ball of the Associated Motion Picture Exhibitors
of Brooklyn and Long Island, to be held at Stauch's Palace,
Coney Island, on Wednesday, February 21, the evening be-
fore Washington's birthday. Great interest has already been
evidenced by the picture fans of Greater New York in the
first public a_ppearance of Douglas Fairbanks, undoubtedly the
most popular screen artist in the country today. With Anita
Stewart, the favorite Vitagraph star, Mr. Fairbanks will lead
the grand march.
The publicity departments of the various producing com-
panies are busily engaged planning novel surprises to be
sprung during the progress of the carnival and some startling
results may be looked for in that direction. Handsome lov-
ing cups will be presented to the king and queen of the
carnival who are being chosen in the contest conducted by
the Brooklyn Eagle.
Boxes have already been engaged by the following com-
panies: Paramount Program, Artcraft, Vitagraph, Universal,
Bluebird, World, Selznick, Pathe, Metro, Art Dramas, K-E-S-
E, Triangle, Mutual, General Film, Flora Finch Co., Picture
Playhouse Co., Morning Telegraph, Motion Picture News,
Exhibitor's Trade Review, Moving Picture World, Screen
Club, Manhattan Local Motion Picture Exhibitors' League,
the Cinema Club of the Bronx and others.
Trains will leave every few minutes during the evening
from Brooklyn Bridge and Municipal Building, landing in
Coney Island just one short block from Stauch's. There has
also been provided sufficient parking space for 1,500 auto-
mobiles.
Arkansas Exhibitors Organize
Meeting Held at Little Rock on February 6— Fifty Theater
Men Present — Producers Represented.
FIFTY motion picture theater men from every part of the
state of Arkansas met at the Hotel Marion, Little Rock,
on Tuesday, February 6, for the purpose of organizing a
motion picture exhibitors' league for that state. The new
league selected as its president S. S. Harris, well known thea-
ter man of Little Rock, and A. Laskin as secretary and treas-
urer. The meeting was adjourned until the first Monday in
May.
The league agrees to co-operate to keep out any and all
pictures that are not approved by its members. All of the
new members present were heartily in accord with the move-
ment. Twenty different pictures were sent by the manufac-
turers and not a single scene in any one was found objection-
able by the members.
The representatives of the following companies attended:
J. A. Cress, of Clara Kimball Young Company; Hoyt G.
Morrow, Mary Pickford Company; C. R. Scott, Universal
Film Company; Nat Barach, World Film Corporation;
Charles Wuerz, Kleine-Edison-Selig-Essanay Company; G.
C. Reif, Fox Film Company; W. R. Wilkerson, McClure Pic-
tures; E. C. Leevis, Essanay Company; William Byrd, Art
Dramas, and T. F. McTyre, Paramount Company.
MARYLAND LEAGUE DISCUSSES DANCE.
On Tuesday, February 13, six members of the board of di-
rectors of the Maryland Exhibitors' League again met in
special session and the principal topic for conversation seemed
to be the arrangements for the big dance which they wish to
hold. It was decided that the committee appointed was too
small to take care of the situation and so two other directors
were appointed additionally. The dance committee now in-
cludes J. Louis Rome, A. E. McCurdy, Frederick C. Weber,
L. A. DeHoff and Frank A. Hoernig. The method of these
men in handling the situation will be to interview several ex-
hibitors of his acquaintance and see if the3r are interested in
the project and whether they will render aid. financially and
otherwise, toward the affair. As a working fund is neces-
sary to start the thing in motion several will be asked to
pledge a certain amount to it. Another matter which was
discussed was regarding the stars to be invited and it was
decided that the best plan to arrange this matter will be to
March 3, 1917
THE MOVING PICTURE WORLD
1337
have the public vote for these they wish to have on that
occasion through the daily papers and run a contest for this
purpose. Tuesday, February 20, has been set as the next and
last meeting of the board of directors before the regular
meeting on Sunday, February 25, at 2.30 p. m., and a report
will be made before that time.
NORTHWEST EXHIBITORS' CORPORATION MEETS.
The advance deposit system was the main topic discussed
at the last meeting of members of the Exhibitors' Corporation
of the Northwest at Minneapolis, February 6. Exhibitors
presented their side of the argument and W. K. Howard of
the Vitagraph, and J. R. Levy of the World exchanges, were
admitted to the meeting to present the exchanges' side. Ow-
ing to the fact that President Gilosky has been unable to at-
tend every meeting and that the Minnesota vice-president of
the league is not a Twin City man, nominations for a St. Paul
or Minneapolis vice-president were made, but the matter did
not reach a ballot. Fred Upham, Minnapolis; W. H. Deeth,
Minneapolis, and W. B. Watson, Minneapolis, were nominated
for the office.
The application of Edward Counsell for membership was
accepted, and applications of several other exhibitors dis-
cussed. T. J. Hamlin was voted an honorary member of the
corporation. Letters from exchanges urging the co-operation
of exhibitors in regard to the leaving of films outside of ex-
changes in the evening and various other matters were read
at the session. Following the meeting the convention com-
mittee met with Chairman David G. Rodgers and plans for
the forthcoming annual gathering of members weie discussed
at length.
Many
E. K. Lincoln Wins Trophies
Prizes Awarded to His Blooded Canines at 1917
Dog Show.
PROBABLY no man rides a hobby more enthusiastically
than does Edward K. Lincoln, who has just finished his
work in the leading role of the Monmouth Film Cor-
poration's sixteen-episode serial, "Jimmie Dale, Alias the
Grey Seal." Mr. Lincoln is a dog fancier of the first water,
and has just annexed several awards at the Westminster Dog
Show, which was held
at Madison Square Gar-
den, New York, from
February 20 to Febru-
ary 24. He had seven-
teen of his more than
150 pedigreed dogs en-
tered in the show.
The actor's Green-
acre Kennels are lo-
cated at Fairfield,
Conn. It is there that
Mr. Lincoln may be
found most of the time
when he is not in front
of the camera. The
chow dogs bred at the
Greenacre Kennels are
known nationally to be
among the purest-
blooded canines of their
kind. The photograph
accompanying this arti-
cle shows Mr. Lincoln
and one of the West-
minster prize winners
— an animal of which
the actor is especially
fond.
Mr. Lincoln has
played leading parts in
many big productions
and has been a motion
picture actor for sev-
eral years. Among
some of the pictures
that Mr. Lincoln has
appeared in are "Shadows of the Past," "A Million Bid,"
"The Littlest Rebel," "The Almighty Dollar" and "The World
Against Him." His screen career has included work for
Vitagraph, Lubin and World.
Mr. Lincoln has a 4,500-acre estate in the Berkshire Hills
near Lenox, Mass., and a summer studio at Blandford, Mass.
The Lincoln studio at Grantwood, N. J., is at present being
used by William Fox.
E. K. Lincoln.
George Stuart Christie
GEORGE STUART CHRISTIE, well known to patrons
of the drama and light opera, will make his screen
debut as leading man for Emmy Wehlen, in her forth-
coming Metro production, "The Duchess of Doubt," exterior
scenes of which are being made in Fl.orida under the direction
of George D. Baker.
Mr. Christie will play
the part of Walter
Gray, who masquerades
as a ribbon clerk to
hide the fact that he is
the possessor of vast
wealth, and the doing
of which brings him
into amusing and dra-
matic contact with the
character played by
Miss Wehle n. The
photoplay is George D.
Baker's screen adapta-
tion of the story by
John B. Clymer and
Charles A. Logue.
Mr. Christie is well
known to the patrons
of drama and light
opera throughout this
country. He was born
in Philadelphia and his
first stage experience
came shortly after leav-
ing the public schools
there, when he joined
the G i r a r d Avenue
Stock Company, and
later with the George
Holland Stock Com-
pany in that city, in
which he played char-
acter parts and juvenile leads.
He toured the large cities with Richard Mansfield, when
Mr. Mansfield's repertoire consisted of "Richard III.," "The
Merchant of Venice," "Beau Brummell," "A Parisian Ro-
mance," "Prince Karl" and "Dr. Jekyll and Mr. Hyde." This
tour took Mr. Christie through the principal Eastern cities
and as far West as Kansas City.
He was in Henry Miller's original production of "The Only
Way," in which he played the Fop. Later, as Jack Negly,
the crazy boy, he scored in Effie Ellsler's Academy of Music
production of "Barbara Frietchie."
When Julia Marlowe went on tour with "When Knight-
hood Was in Flower," Mr. Christie played Sir Edward
Caskoden in this famous production. Later he appeared with
Minnie Maddern Fiske in her Manhattan theater production,
"Mary Magdala." In this play Mr. Christie appeared in an
important juvenile Hebraic role. His next appearance was
with Bertha Kalisch, who made an extended tour of America
in "The Kreutzer Sonata," in which he played Sammy Fried-
lander, the sewing machine salesman.
In becoming a screen player, Mr. Christie says he is fol-
lowing in the footsteps of his most successful stage asso-
ciates, and only the persuasion of Director Baker, with whom
he lias been friends for years, coaxed him away from the foot-
lights.
George Stuart Christie.
DREAMLAND AT McKEESPORT, PA., SOLD.
One of the most important transactions that has taken
place in amusement circles of McKeesport, Pa., in some time,
was closed February 10, when the Dreamland theater was pur-
chased by Frank Panopolis and George Lambru, well-known
exhibitors, from A. H. Berg, of the McKeesport Amusement
Company. The Dreamland has been closed for the purpose
of remodeling by the new owners. It is hoped to have the
work completed for reopening by March 1. Mr. Berg, who
has achieved much success as an exhibitor for the past seven
years, still conducts three up-to-date picture houses, the Alt-
meyer and Orpheum theaters in McKeesport and the Avenue
theater at Duquesne, Pa. The firm of Panopolis and Lambru
owns and operates the Lyric theater, a handsome thousand-
seat house, at 515 Fifth avenue, McKeesport, of which Mr.
Panopolis is manager. He will also manage their latest ac-
quisition, the Dreamland, and having shown the latest and
best film productions with much success in the past at the
Lyric he plans to set a high standard in every respect.
1338
THE MOVING PICTURE WORLD
March 3, 1917
"Beefsteak" of New York
New York F. I. L. M Club Dines
Celebrates St. Valentine's Day With a "Beef Steak" at
Healy's Log Room.
THE F. I. L. M. Club of New York City held a beefsteak
dinner in the Log Cabin Room of Healy's restaurant on
Wednesday night, February 14. About sixty persons
were in attendance and a general good time was enjoyed by
all. The affair was not only one of good fellowship but it
was indicative of the growth of the organization, which is an
institution in almost every city of the Union. The statement
of E. M. Saunders, who acted as toast-master, that every
member had paid his dues up to date and the club had not
been obliged to bring any complaint to a court of law was
evidence of the efficiency of its purpose.
The speakers were Wm. A. Brady, C. R. Seelye, H. E.
Friedman, J. E. Chadwick, W. W. Irwin, Sam Spedon, A. M.
Goff, John Cadwin, Joe Brandt, W. F. Rodgers and H. H.
Buxbaum.
Those who were noted as being present included the fol-
lowing: S. B. Kramer, Bluebird; S. Eckman, Jr., Triangle;
E. H. Goldstein, Joe Brandt, R. H. Cochrane, Universal;
C. R. Seelye, Pathe; A. Reinlieb, Pathe; E. M. Saunders,
Metro; W. E. Raynor, K-E-S-E; W. F. Rodgers, General
Film; J. J. Schmertz, Variety Film Corp.; H. H. Buxbaum,
General; M. G. Felder, Variety Film Corp.; Leon J. Bam-
berger, Gordon Laurence, A. M. Goff, Geo. Balsdon, Vita-
graph; Sam Spedon, Moving Picture World; M. F. Tobias,
M. T. Tobias, Inc.; Henry W. Kahn, N. Y. Metro Film Co.;
Wm. J. Saunders, N. Y. Metro; Henry A. Samwick, Ment.
Film Corp.; Edward Schwartz, Federal Tilue; Sam Ruben-
stein, Universal; Chas. H. Steiner, Greene; Lee Tamsberg,
Newark Universal; A. J. Pincus, New York Mutual, 23rd
street; H. C. Hancock, New York Mutual; John Cadwin,
Hoy Service; Weed Dickenson, Morning Telegraph; C. J.
Fitch, Newark Mutual; Harry Harris, Newark General;
Albert Schmidt, General Film; Moe Stirimdu, Exclusive Fea-
ture Co., Inc.; Chas. H. Streimer, Modern Feature Photo-
play; Joseph M. Goldstein, Exclusive Feature, Inc.; Nat
Nathanson, Federal Film Co.; V. C. Grossbaum, Ultra Films
Inc ; B. W. Kanter, K-E-S-E; Foster Moore, Mammoth Film
Corp; John J. Dacy, K-E-S-E; Wm. A. Brady, Brady-World
Features; S. J. Schaefer, World's Best; H. E. Friedman,
Pathe Exchange, Inc.; B. M. Feist, Arthur P. Ambler, S. A.
Hammell, Pathe; W. M. Golderman, Leg-Bel; Samuel Zier-
ler. H. Garisborg, S. Samson, John Cohn, Universal; J. E.
Chadwick, Merit Feature Films; George Gould, M. P. News;
W. W. Irwin, Vitagraph.
St. Louis Operators Dance
Moving Picture World Correspondent Reports a "Bully"
Time at Big Social Event.
TO EVERYONE connected with the film industry in St.
I ouis, February lias three red letter days. They are:
birthdays of G. Washington and A. Lincoln, and the date
of the Moving Picture Operators' Ball. Way back in Novem-
ber, when the insurance and railroad companies came around
with the new calendars, film folks turned to February and
set a big red mark against Thursday the 8th, which had .been
selected as the date of the big event. And from that time on
there was talk of nothing else.
Long before the date set the various arrangement com-
mittees were busy. A very artistic souvenir program was
issued, filled to the very last of its thirty-two pages with
classy advertising and the names of the officials, who helped
to make the ball the success it was.
M. Club at Healy's, February 14, 1917.
We missed the ball last year, but wc said we were going
this time, and we went. And although both of our feet are
of the Methodist persuasion and we have never danced a step
in our life, we had what the Colonel would call "a bully
time" watching the other people.
The ball was held at the new Club Hall, 13th street and
Chouteau avenue, and although most of the projection booth
boys could not get there before their shows closed, the place
was crowded to the brim and almost running over early in
the evening, with exhibitors, exchange people and others who
knew from previous experience where to go to have a good'
time.
Simply everybody connected with the film business was
there— with wife, sweetheart, brother, sister, father, mother —
and some even brought the kids.
Dancing was continuous, of course. There was an abun-
dance of refreshments, both solid and fluid, and upstairs and
downstairs, everywhere, the crowd was having the time of its
life. Even the wallflowers enjoyed themselves. We know,
because we were a wallflower and we had the most enjoy-
able evening of many a day.
It would be impossible, of course, to give a list of names
of those who attended the ball without getting out a special
edition of the paper, but judging by the crowd, every opera-
tor in St. Louis must have been represented, and the ball was
a huge success, from a social as well as a financial standpoint.
NEW COMPANY AT RICHMOND, VA.
A new motion picture producing company has been incor-
porated in Richmond. Va., with a capital stock of $100,000,
all paid in under the title of Jefferson Motion Pictures, Inc.
The leading spirit of the new company is E. M. Stearnes.
Ground has already been broken for the studio, which is to
be complete in every detail, and on grounds covering over
one hundred acres of land. The company has already started
on its first production and is negotiating with some well
known stars of the profession.
E. M. Stearnes, director general, when interviewed, stated
that the Jefferson Company will produce high class comedies
and features. Mr. Stearnes is making his headquarters at the
Jefferson Hotel in Richmond while the studio is in course
of construction.
WILBUR BATES GETS IN THE GAME.
Wilbur M. Bates, for many }Tears the manager of publicity
for the theatrical syndicate and the dramatic productions
which toured the country under its direction, has at last come
over onto the side of the motion picture. He will give his
services and experience to the productions of the Arrow Film
Corporation. At a recent luncheon in the Astor Grill Mr.
Hates was introduced to the members of the motion picture
trade press. With all the big actors and actresses getting
into the picture game it will be hard to keep the big press
agents from taking a hand. Here's to Bates' success.
SHALLENBERGER ON WESTERN TOUR.
Dr. W. E. Shallenberger, president of the Arrow Film Cor-
poration, left New York on Monday, Feb. 19, for an extended
nip through the West in connection with states rights release
of "The Deemster." His first stop will be at Battle Creek,
Midi. Fron: there be will go to Chicago to arrange for a
special trade showing of "The Deemster" for western states
rights men. After this showing he will visit St. Louis, Cin-
cinnati, and Indianapolis.
THE MOVING PICTURE WORLD
1339
miui^^v7H''l|p»NIIIHmilllllllllllllllllllll"''N''''"i"" if -^JUiiiiiiiiiini iiiiii
AAAAAA
Advertising for Exhibitors
~ms
Conducted by EPES WINTHROP SARGENT
Quotes.
WRITING on the use of quotation marks, L. F. Guimond, of the
Lyceum, Monticello, N. Y., makes a good point when he sug-
gests that sometimes the use of the inverted commas, is over-
done. He is more than right. It is almost an insult to the intel-
ligence of the reader to enclose in quotation marks colloquialisms, and
sometimes the overuse of these is a drawback to otherwise good copy.
The quotation is properly used when the desire of the writer is to
call attention to the use of borrowed material, such as an extract
from a poem or prose writing, but to quote the current phrases is to
suggest that the person addressed doesn't know enough to realize that
the phrase is borrowed. Take a paragraph like this, for example :
Give this the "once over." We are not "throwing the bull"
when we tell you that next week's show is the "limit." We
are going to have the "best ever" bill and "dontcha lettum
tell ya different." We are going to give an "all star" pro-
gram from "soup to nuts," and every item will be a "corker."
About a page of that and the reader gets tired. Anyone knows
without the quotes that the writer has been making an effort to be
colloquial, and rather resents the excessive use of the quotation
marks. Be sparing with the quotations, and since it is a matter of
choice, do not quote titles. The fact that they are capitalized is suf-
ficient. It is one of the small things, but it is important out of pro-
portion to the face value.
A Color Scheme.
A recent program of the Lehigh Orpheum reminds us that you can
get a nice effect with a canary yellow and a brown ink. Ever try it?
It looks well and stands out.
Compact.
F. F. Lowry, of the Princess, Salem, 111., seems to have hit upon
a new idea for the checked card scheme. He uses plain white book
paper for a four-page program four by five inches. Perforating rule Is
run in the center and the third page can be torn off and mailed or
turned in at the box office. This is about the simplest scheme yet to get
Programme
.../„..
Week Ending January 13th
»
MONDAY— "Dollars and the Woman" (KSkSS"
"Frank Daniels" Comedy
TUESDAY- "A Niehl Out" Mor Rcbsm
WEDNESDAY- "Hearts Adrift"- Mar, Pick/ord
"Pressing His Suit"
THURSDAY— "Star of India"
"The Face on the Barroom Floor"
FRIDAY— "Birth of a Man" Hnry B Walthall
"A Seminary Scandal"
SATURDAY— Mat.
SATURDAY-Night
"Salambo"
"Magic Bottle"
"A Bathtub Elopement"
DO
60
3
a
e
I
5
C o —
a.
O -
.2 S
s
returns. The checked card not only conveys the suggestion that the
house is interested in pleasing the patron, but it gives the management
a good line upon the likes and dislikes of the people he gets his money
from.
Lights for Dark Days.
Jimquin, of L. A., has been hiking around with a State Rights
feature and has been seeing a lot. He writes from San Francisco :
Today being a dull day, atmospherically speaking, I looked
around to see how many exhibitors figured the usefulness of
lights in the daytime. It is surprising how many exhibitors
figure that niggardliness with lights is economy. I contend that
lights (and not necessarily a great number) are more effective
on a dull day or any day save when the lobby is in the direct
glare of the sun, than at night. If they are on a flasher, so
much the better. It should come under the head of "lobby dis-
play" and not "waste." Lights at night are customary and
necessary, therefore they fail to attract great attention unless
in unusual displays, but any lights in the daytime are surpris-
ing and therefore interest impelling. And here's an idea I have
meant to speak of. In L. A. I constantly used a slide that
read to the effect that we appreciated the fact that our pictures
were so engrossing that patrons were apt to forget their bun-
dles under the spell of the drama. It was suggested that they
take stock of their effects before leaving the seat. On the exit
door I had a sign which read : "Have you forgotten anything?"
It was large enough to be seen and it really resulted in a lot
of people remembering a lost article before they left the house
and not after they arrived home. I figured out that a little
mark of attention on the way out was as much appreciated as
a welcome upon entering.
We think it was the Erie Railroad here in the east that was the
first to instruct its trainmen to add "Don't forget your bundles" when
announcing the approach of local trains to stations. The idea is the
same and it is a good one.
Jimquin had a busy evening lately. He was playing a house on
shares and a thief grabbed the day's receipts and started up the
street. Jimquin was in the lobby and when the cashier called to him
not to let the fugitive escape, he gave chase, not knowing that it was
his own money he was going after. The thief took to a lumber yard
and Jimquin walked all over him before it struck him that the going
was rather soft. Then he stooped down and felt and discovered that
he was standing on his quarry, so he collared him and got the money
back and the next morning a policeman was given credit for the arrest,
but Jimquin had his fifty-fifty, so he did not care much.
Mr. Bleich Returns.
It has been so long since we saw any of the characteristic advertising
of George A. Bleick of the Empress and Queen, Owensboro, Ky., that
we have several times been at the point of writing and asking for some.
He. sends three examples, all of which we have pasted up as a single
f —
WANT YOU TO SEE THIS !
Empress Today
Marie Doro
^"Oliver Twist"j
: Wm. S. BART In "The Devil's Double"
I
"THE DEVIL'S DOUBLE"
Wm. SMARTS 23
]§}
END MARKET lad ROBOT Mrhni Are In He Call
AT THE EMPRESS T0DAV
JACK P1CKF0RD !;:.':'
«3 "SEVENTEEN"
ueen I:;.
ANITA STEWART andEARLE
WILLIAMS
empress lopAv ""^r" SESSUE HAYAKAWA°::"",HYRTlE '■"THESOlllOF|fl|RAS*N"
rOHOBSOW-
K UiM sin H
MARIE DORO
exhibit. You will notice that you can read the essentials on a Bleich
advertisement without having to get out your eyeglasses, if you wear
them. The house, star and feature always stand out, and even in the
reduction these show up well. Mr. Bleich is one of the most consistent
advertisers we know ot for he stays good. He also sends in a book of
tickets with a two-color and black cover. Twelve ten-cent tickets sell
for one dollar, and there is a Merry Christmas and Happy New Year
as well as a holly spray. If we are not mistaken, Mr. Bleich was the
first to use the special Christmas cover and play up the books for
Christmas gifts. Nothing makes a more acceptable present and the
special cover gives it a certain distinction.
From Paterson.
The Regent, Paterson, N. J., uses two house organs.. One Is a weekly
program put out by a speculator. The house gets about four pages of a
sixteen-page program and the publisher takes the profits from the
advertising. This is better for the publisher than the house. The
program is lost in a mass of advertising and there is no space pro-
vided for house talk. Moreover, the entire issue is poorly set. No two
of the program sections has the same border, for example. This is a
small thing, yet a uniform and well marked border for all sections
would help not a little to give the suggestion of regularity. The house
gets the right hand pages, which is a concession, but it should get more
space and use it for house talk. The double middle, the best page of
all, goes to a furnishing company with the underline run in some
space at the bottom, but so poorly displayed that it is lost to all save
the most eager searcher. It sounds nice to be told that you will
get your programs free or even be paid a small sum for the con-
cession, but it is better to hold on to the idea and run it properly.
1340
THE MOVING PICTURE WORLD
March 3, 1917
The Regent does not suffer from the Insertion of questionable adver-
tising, but it is not helped by the surplusage of outside matter.
The house should always get sixty per cent of the space on a con-
cession or the concession will prove hurtful in the long run. The
Regent also gets out a monthly issue for itself. This is better done,
with only three foreign advertisements, but a weekly and a monthly
should not be necessary. Where the weekly is used some form of
monthly calendar is apt to prove better than a second house organ.
This has been done by the house in the shape of a four-page folder
with the month's releases on the two inside pages in handy form for
consultation.
Handy, Cheap and Good.
The Water Color Company, of New York, sends in some samples of
their Rotogravure program sheets, four by eight inches. Lately they
advertised that they had a list of 80 players, but this has since been
run up to 120 names. These rotogravures are sepia prints of photo-
play stars in close imitation of photography. The panel shape gives
them a distinctive look and they can be used either plain or printed as
souvenirs, for they are handsome enough to be used for this purpose,
but their most effective form is with a weekly program on the back.
With a new star each week, you will not need much of a mailing
list, for the patrons will come and get them for preservation as a
collection. The price ranges from $2.25 to $3 a thousand, according to
the quantity ordered, but most of those who will use them will probably
get a supply for three months. At the price they are really cheap and
yet the paper has to be good stock. They offer a program form with
a memorandum column for the fan that will interest. It is reproduced
Save These
Programs
A different
picture
each week.
Start a
collection
of popular
movie stars.
ROSEVILLE THEATRE
SOUVENIR PROGRAM
ADMISSION 5c.ALLSEATS
PROGRAM SUBJECT TO CHANGE AT
THE DISCRETION OF THE MANAGEMENT
Photo Plave
1 Have Seen'
An Interest
Inc record.
Write a
note of the
plays
that you
attend hore.
VOL. I No. 1
WEEK OF JANUARY lit, 1917
NOTES
Monday
Jan. lit
Artcraft Pictures Corporation Presents
MARY PICKFORD
In
"The Pride of the Clan"
A typical Plckfora Picture with smUes and
curls, with a thrill and a trlckllne tear.
here as a suggestion to exhibitors. In the sample sent there Is a trade
advertisement at the bottom of the seven-day program ; a candy store,
and It is well to remember that you should get a better price from an
advertiser for space in a vehicle likely to be retained beyond the week
the program Is in service.
Good Argument.
We are not in harmony with the theory that the price of admission to
photoplays must forever remain at ten cents, but there is much that
can be adapted from this advertisement in the program of the Victoria,
Buffalo, to suit more general conditions. It Is framed in parallel rule
broken with type "10c" about every five ems.
The Buying Power of Your
TEN CENT PIECE
There is a general tendency In all industries to increase the
cost to the general public of those things which are necessary
to life and happiness.
It is an old and vexing story to you.
But in all this state of price-boosting, isn't It pleasing to
know that the one place where you could forget your worries
has not demanded more pay for that which it gives you.
The VICTORIA has not raised its prices.
Ten cents during the upward flurry has bought you as much
— if not more — enjoyment.
Theaters everywhere are charging more.
Of all these the VICTORIA has the best right to exact a
higher admission.
Compare its photo-productions with those of other play-
houses, whose prices are higher, and you will find the VIC-
TORIA gives you as good and even better for your tiny dime.
During 1917 the VICTORIA will continue to amuse you for
10 cents each visit. The programs will be consistently superior,
as generously long and as pleasing as ever.
The buying power of your dime will not have lessened !
By cutting out the specific reference to the unchanging ten cent rate
the stuff can be used by houses with a sliding scale, for certainly the
photoplay admissions have not followed the rising costs in other lines.
But Why?
Bluebird is offering prizes to the exhibitors who send in the best
photographs of lobby displays, but it should not be necessary for the
film companies to offer prizes to the men who merely do what common
sense should dictate. Remarkable progress has been made in lobby
display in the past few years, but there Is still too large a proportion
of houses with stuffed entrances. Some suggest the course for an obsta-
cle race rather than an entrance. Still we're glad to see anything done
that will rouse exhibitors to action, and even those who do win prizes
will profit mightily. More power to Mr. Hoffman. You can get some
good hints from those Bluebird inserts run each week In the paper.
They are not merely advertisements to the man who thinks. They are
hints on color schemes and advertising layout and they have been held
to an absolutely uniform high level of excellence for a surprisingly long
time. Effective use has been made of these for posters, but when you
have used them in the lobby, give them to your local sign man for
inspiration.
Try This.
It has been a long time since we had anything on the lines of the
Public Notice, but this throwaway from The United Film Service,
Memphis, Tenn., can be adapted to suit, and having served its original
$ 50.00 REWARD
TO ANY MAN, WOMAN OR CHILD
enjoying all their faculties and having a knowledge of the English
Language who fails to laugh at Mutt and Jeff, the comedians
who are guilty of the
MURDER
of the demon melancholy, in the belt theatre! in the world every week.
Your patroni are assured of a Big, Clean entertainment that will amuie
the entire family.
ABE H. KAUFMAN
52 SOUTH FOURTH STREET MEMPHIS, TENN.
guarantee! every Mutt and Jeff to be a great comedy, even satisfying the
CHIEF OF POLICE
Mutt and Jeff or Han* and Fritz with two or three selected reel* featuring such ttara a* Ctara
Kimball Young, Anita Stewart, Charlie Chaplin, Earle William*, etc make aa all-*tar Program.
1 to 24 Reels Furnished Weekly
WIRE FOR QUOTATION, PRICE WILL SUIT YOU
purpose it is now passed along. It is essential, of course, that the
three big lines be played up so strongly over the others that the first
glimpse takes only these in. We would use an even larger top line
to get a ten-line letter for the "Reward." It can be done with con-
densed type. There are also enclosed some cards, evidently stock stuff
supplied by the manufacturers. This should have been imprinted with
the address of the exchange. It pays to get an address down on every-
thing that will carry the line.
Back Again.
H. R. Weber, of Chambersburg, Pa., writes that he has been taking
things easy for a time, but that he is back running the Star again.
With the Blanchards in the same town he will have fast company, but
Mr. Weber is there with the ideas, too. A recent advertisement shows
Sothern in "The Chattel," with "The War Bride's Secret" underlined.
All in a Line.
Eugene A. Upstill, of Long Pine, Neb., In some of his house talk
gets off a line that is worth display, instead of body type, when he
remarks "The Program at the Palace is selected, not merely booked."
That is good enough to go on the front page and stay there. It says
much in little.
Attractive.
The Turner and Daknken theater, Oakland, Cal., sends in a neat
program. The frame for the front page is half tone or benday, but
is probably worked on the same form with the type, though it gives
the suggestion of a second printing with tint. This is a specially drawn
design, but If you cannot afford to have a special drawing and want
one, did you ever stop to figure out that you might manage to make
one? You can if you'll get a strip of wall paper with stripes. Mount
it on a sheet of cardboard the same relative size as your program
page, but large enough to let the stripes reduce properly. If the
stripes are two inches wide and you want them to reduce to a quarter
inch your wall paper pattern must be eight times as wide and eight
times as high as your program page. Cut out an oval or square for
the type and get some flowered paper or something with a con-
ventional design and cut out the flowers or ornaments. Paste these
on your stripes as taste distates and have the whole reduced to
proper size, causing the opening to be mortised out. If you have a
circle or oval have the mortise square cut, with steps, to make it easier
to lock up the type. With a little patience you can get a corking good
program cover.
Neat.
The Elmwood, Buffalo, which specializes in oddities to fold in with
its V. P. program, offers something neat for "The Traveling Salesman."
It is a card 1% by 5% inches, folded once, to get a long page. On the
cover is merely "Hold your order." Inside one page shows the stock
cut of a trunk and below the announcement of the subject and showing
date. Sample trunks are seldom made with rounded tops, but few will
6top to think of this, and the idea is apt.
March 3, 1917
THE MOVING PICTURE WORLD
1.541
Something New.
The Clemmer theater, Seattle, seems to have hit upon something new.
It gets out its advertising in a special frame and uses all talk. The
frame is two columns wide by five inches deep. With such a reverse cut
u I u
mHERE Is a play at. The Clemmei'
today that you should see. In this
powerful feature you have a girl
who gives way to her passion for finery,
gambles in an effort to get gay gowns,
becomes the puppet of a scheming detec-
tive, traps an honorable man, then falls
in love with him.
Phyllis is employed as a model at Mar-
tel's, where her duties are to try on beau-
tiful gowns to display to fashionable cus-
tomers. She becomes dissatisfied with her
own cheap garments and her poor lodgings.
Wanting more money with which to buy
clothes and also to befriend an unfortu-
nate girl friend, she tries to obtain it by
gambling. When she loses, the chief of
detectives, who has had her under scrutiny,
manages to have her discharged, and forces
her to assist him in securing a confession
from a young man whom be believes guilty
of murder. The- name of the play -is
"Vanity."
It probably isn't necessary to remind
you of our superior music.
It Is possible to get a big display in a small space and if the text is
well written people will come to look for it.
To advertise "The Pride of the Clan," the Coliseum takes a four
column width the length of the page with a 48 point "Hoot Mon" at
the top, about six inches of cut and text in the center and the prices
and house name at the bottom. This is effective, but wastes a little of
the white space. For "Less Than the Dust" the house charged a
quarter, but gave a rebate of a new dime. The "Clan" is selling for
fifteen cents flat.
Just One Change.
The Century, Brooklyn, run by Glynne and Ward, send in a neat
four pager of the five by eight size, white stock printed in blue. They
work it very nicely, with house talk on the front, program on the
other three pages, with dated days, but we would suggest one change
that will help a little. At present the day and date is worked with
the rest of the head type as :
Thursday, January 13th
Lillian Walker in
INDISCRETION 6 ACTS
It would give a better effect to the title and also help the date to set
the latter in eight point fullface and pull it over to the left hand mar-
gin. This is just as easy for the printer and it will make an im-
portant change in the appearance of the page. If fullface is not on the
machine, an italic may be used. It would help still more to take the
number of acts away from the title and put over to the right on the
6ame line with the date. Apart from this the program is soundly
constructed. It might be objected that to pull the act announcement
over will give the impression that the entire bill will run the stated
number of acts, though one or two short subjects are used. In this
case the act announcement should at least be run in small type. It
should not be on the same line with the title and in type of equal im-
portance. It detracts from the dignity of the title.
Hand Painted.
Herschel Stuart, of the Hulsey theaters, in Texas, sends in a photo-
graph of a billboard which he says is located on the busiest corner of
Dallas. The photograph must have been made on Sunday, for there Is
only one busy man in sight. But it is a good example of what the
local sign man can do when he is put to it. It costs more than a
regular stand, but it is better in many ways, since it lets in the house
share of the advertising in just the way it is wanted.
Fine If It's Right.
S. E. Wall, of Plain City, Ohio, has started something else. He is
full of Ideas, and good ones, too, but if this new scheme of his works
he has outdone himself. He writes
I am enclosing herewith one of my latest efforts in meeting
the high cost of living ; on account of the war, or some other
durn thing, paper prices are going higher and higher, making
the cost of my folding postcards almost prohibitive.
Our Uncle Samuel has not yet raised the price on his penny
postcards, so I am taking advantage of that fad and am hav-
ing our program printed on them. The Vitagraph Co. furnishes
us "Blue Ribbon" stickers, and by using the sticker at the
top of the card and a paper clip at the bottom we are enabled
to mail the heralds out with the card, the clip allowing the
post office department to examine the contents without break-
ing the seal.
While this arrangement does not give me quite as much room
for the program and house talk, it does very nicely, and by
using care in putting the stickers on it makes a very attractive
• looking piece of mail, making a considerable reduction in the
cost of production without any noticeable loss in efficiency.
This seems to be fully explanatory, but we show here a half tone of
the package with the card partly cut away to show the heralds. There
are two of these, and a stamp seal is affixed the front of the card
and the back of the bottom herald. The paper clip confines the other
[this sidFofcawchs for"aopbks"3j . ' iUfc^- IT) 1 3 ^ rt*
4
' (7 -"ja.
end. Removing the clip permits the package to be examined. The back
of the postcard is also printed up with house talk. We are a little
dubious as to the general acceptance of the postal card. Mr. Wall is
doing it, but much depends upon the construction your local postmaster
places upon the postal regulations. We know that pasting a clipping
upon a postal renders it liable to the two-cent rate, though a clipping
may be posted upon a private mailing card. Mr. Wall takes the posi-
tion that the postal serves as a one cent stamp to carry the whole, and
where this view is accepted by the postmaster Mr. Wall has solved a
big problem, but see your postmaster before you try the scheme. This
time Mr. Wall has batted way above his average, and he can generally
beat .300.
Getting In Line.
The General Film Company is getting in line with a clip sheet, The
General Film Herald, which offers in addition to the matter printed,
general advertising service to exhibitors en their books. Most of the
constituent companies also issue clip sheets, but this gives the G. F.
material in good shape for handling and fills a niche the other sheets
do not occupy.
Frank V. Brunner is its director. The first issue carries an inter-
view with B. B. Hampton on film tax that we should like to see copied
into the daily press everywhere. A special tax would injure the busi-
ness and yet the public does not understand that all salaries are not
proportioned to those drawn by Miss Pickford, Fairbanks and Chaplin.
They cannot understand why picture men should seek to evade the tax
if they can afford to pay such salaries, and they do not realize that
these salaries, greatly in excess even of those paid the opera stars, are
what is holding the business down. Run material in your house sheet
and interest your newspaper editors. Prove to the public that the
business is not trying to dodge responsibility. Set the business you
are in in a proper light before the public lest your own enterprise be
wrongly condemned along with the rest. Too much cannot be done
along this line to counteract the effect of what has already been said
on the other side.
The Victoria,
Cussedness."
Buffalo,
Use This.
calls Douglas
Fairbanks "The Cure for
A NEW HELP FOR MANAGERS
Picture Theatre Advertising
■yEPES WINTHROP SARGENT (Coiductor .1 Ad«ertlsii: fir ExiIkHwi la Ike Mnlit Pittm WwM)
3
TEXT BOOK AND A HAND BOOK, a compendium and a guide.
It tells all about advertising, about type and type-setting, print-
ing and paper, how to run a house program, bow to frame your
newspaper advertisements, how to write form letters, posters or
throwaways, how to make your house an advertisement, now to
get matinee business, special schemes for hot weather and rainy
days. All practical because it has helped others. It will help
you. By mail, postpaid, $2.00. Order from nearest office.
Moving Picture World, 17 Madison Ave., New York
Schiller Building
Chicago, 111.
Haas Building
Loa Angelas, Gal.
1342
THE MOVING PICTURE WORLD
March 3, 1917
Money plot at the fourth studio It visited. He did not, of course, fol-
low the line of incidents as given, but he found the basis of a good
comedy in the story, and sold it.
Conducted by EPES WINTHROP SARGENT
INQUIRIES.
Questions concerning photoplay writing addressed to this
department will be replied to by mail if a fully addressed and
stamped envelope accompanies the letter, which should be
addressed to this department. Questions should be stated
clearly and should be typewritten or written with pen and
ink. Under no circumstances will manuscripts or synopses
be criticised, whether or not a fee is sent therefor.
A list of companies will be sent if. the request is made to
the paper d/rect and not to this department, and a return
stamped envelope is inclosed.
Size It Up.
WHEN you are undecided as to how to handle a scene, stop ana
think it over. The other day a man wrote in to know whether
to use a leader or a vision to establish a certain point, and
we told him to figure out which would be the most definite. But this
might be amplified. Not only is it a case of being definite but of
weighing the value of the scene. Something might be established with
equal definiteness by means of a leader or a cut in scene. With
such a choice it would be better to cut in if the importance of the
fact warranted the footage, and to use a leader for a minor happen-
ing. In your practice writing do not be afraid of a little extra
work. When you have something capable of being handled in several
ways, take the paper out of your machine, put in a new sheet and
work out all possible developments. Compare them and select the
best. Do it each time you have the slightest doubt. In the course of
time you will be so thoroughly familiar with values that you'll scarcely
have to stop and think. You will instinctively select the best handling
of any situation. It will be second nature. It is only through this
practice that you will ever gain sureness in your work.
Market Notes.
Someone asked the other day about four film companies. Not one
of them was known to any member of this staff — -not even to the ad-
vertising manager — and yet these companies had all been announced
in a literary paper's market notes as being in the market for stories.
Not one was known to the trade. Probably all were real companies
for the time being, but these mushroom concerns last only as long as
the bankroll does, and some bankrolls do not last to the end of the first
production. One man had three different "companies" in 1916. Even
time he flivvered he got a new backer and started again. It doesn't
pay to send scripts to concerns so unstable, and yet hundreds do so.
Slipping.
When you get to the top of the ladder be certain that your footing
is safe. There is always danger that you will feel too secure and fall
off. Last night we read a story by an author who gets top prices
for his stuff. It ran about five thousand words and the idea is the
same as one we used in a fifteen hundred word story some years
ago and took ten dollars for. The author feels he has reached the
point where anything with his name to it will sell. It does. But he
will not keep on selling, and that is the point to take notice of. Neither
will you if you trust too much to reputation after you have made it.
"Some" Contests.
A motion picture magazine with a script criticism annex is running
a "prize" contest. The first prize is $50, though the advertisement
itself states that good stories are worth $100 or more a reel. To
conform to postoffice rulings it is not necessary to have the scripts
criticised, but the inference is obvious. There seems to be some-
thing about the word "prize" that draws the boobs as a fly is drawn
to honey, and probably hundreds of submissions will be received,
though to offer half price for a play of prize quality is to insult the
intelligence. Another scheme announces a series of prize contests
for its patrons, and does not seem to have heard of the lottery law yet.
Writing Synopses.
Writing each scene of a continuity on a separate sheet is an old
trick, but did you ever try writing synopses on the same scheme? Get
cheap paper of a size to suit and punch a hole in the upper left
hand corner. Write each paragraph on a separate sheet, and hang in,
order, face down, on a bill file or hook. If you want to change your
story, you rewrite only the paragraph to be changed, and when you are
content with your work, you clean-copy the whole on sheets of regu-
lation size. You will find you will make many changes that would
not be made otherwise and you'll also find that the work comes much
easier. The scheme works so well that we often use it for prose
work where there is a likelihood that changes will be made.
Looking For Them.
There is a story in almost any happening, if you know how to dig
it out. Some months ago we reported that the "German Money"
brain polisher had been produced as a play for the Canadian troops
in the preparation camps. Another writer, replying to the more re-
cent polisher, added that he had sold a story based on the German
Listen to Kell.
John William Kellette writes on the absurd practice of sending
scripts to directors. He gives good advice. Follow it. No company
is in any degree morally or legally responsible for material sent to
a person other than the designated agent. If it maintains an editor
to handle manuscript and you prefer to send it to some director, you
can do so wholly at your own risk. Mr. Kellette writes:
Since I've been reading you (and I've read your page re-
ligiously since I turned to picture writing, and profited greatly
thereby) the warnings you've sent out to writers to send their
scripts only to scenario departments, have been many; but I'm
afraid, unread by the multitude, or unheeded by the novice, and
therein arises my desire to have you shoot another broadside.
No later than this week three scripts came addressed to "Fox
Studio, West Fort Lee, N. J.," and one from no less a writer
than ! Another came from Mexico, Mo., and still
another from Montana. What can the matter be with authors
who send scripts out to a studio, where perhaps a property man
gets the mail, tosses it on one's desk, or personally decides to
pass upon the merit of the story, finally deciding it's no good,
and, instead of returning it, throws it away and it eventually
lands out in the public dump or the debris pile in the studio
yard. I've rescued uncountable scripts since I've been in the
producing end of the business, and I'm not kicking so much
on the postage I've spent, as on the delay the author experi-
ences in awaiting the return of the script, and the bother of
either sending the script back or turning it in to the scenario
editor.
If the authors of the country desire to place stories, let them
learn from the advertising columns where the company does
business. Unless they know a director well enough to call him
a "squint-eyed mut" at a proper game, or, in the case of
the gentler sex, unless, at one time you told him you couldn't
be anything closer than a sister, don't send your script to a
director. Send it to "The Scenario Bureau, attention of Director
So and So," and your script will get a thorough reading, and
if not available, it will be returned with the Editor's regrets.
Personally, Director John G. Adolfi, Fox, directing June Cap-
rice, would like feature stories — comedy dramas, for this de-
lightful star, but before trying to fit Miss Caprice, see some of
her screen work, class of stories, size of cast, etc., and if you
believe you can fit her, send your story to Scenario Dept., Fox
Co., 126 W. 46th St., Attention John G. Adolfi.
Keep Plugging.
Noting that few companies really are in the market at present,
an author wants to know what is the use of keeping on writing. One
reason is that really good stories are handy things to have around.
Those who can remember back to the advent of the feature may re-
call that for a year or so preceding their rise the market was poor.
Many writers gave up in disgust. Almost overnight there came a
demand for five reelers with original plots. Nothing was at hand
and prices went skyward. The best of the feature writers were taken
under contract and prices dropped along with the market. We are
almost due for something new. Now is a good time to prepare for the
next move. Build up your plot book and be ready to turn your plots
into plays on short notice when the time comes. Photoplays will
always be like other forms of entertainment. It will be graphically
represented by peaks and depressions, representing the launching of
a new idea and the slow decline of that idea. In the theater, before
the advent of pictures, there was a fairly regular progress from real
drama to vaudeville and back again. In pictures it is not unlikely
that there will be similar changes in favor from features to singles
and back again. Pretty soon the exchange question must solve itself.
Production methods must change. There will be a new prosperity,
and a consequent demand for better stories, for the slow market today
is largely due to the economy necessitated by rising costs and falling
receipts. A company "saves" money by using locally produced stories.
Then it loses more money and "saves" still more. Already a few are
making the discovery that a cheap story is the most expensive thing
a studio can have on the premises, and the time to have stories of
plots is about the time this discovery becomes more general.
The THIRD Edition of
Technique of the Photoplay
IS NOW READY
This is virtually a new book under the old title.
More than double the text and with an arrangement
especially adapting it for the student. The most
complete book ever written on the subject of scenario
or photoplay construction.
By Mail, Postpaid Three Dollars
Address all orders direct to nearest office
THE MOVING PICTURE WORLD
17 Madison Ave., New York City
Schiller Building, Haas Building.
Chicago, III. Los Angelet, Cal.
March 3, 1917
THE MOVING PICTURE WORLD
1343
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Projection Department
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Conducted by F. H. RICHARDSON
Manufacturers' Notice.
T IS an establishel rule of this department that no apparatus or
other goods will be endorsed or recommended editorially until the
excellence of such articles has been demonstrated to its editor.
Important Notice.
Owing to the mass of matter awaiting publication, it is impossible to
reply through the department in less than two to three weeks. In order
to give prompt service, (hose sending four cents, stamps (less than
actual cost), will receive carbon copy of the department reply, by
mail, without delay. Special replies by mail on matters which cannot
be replied to in the department, one dollar.
Both the first and second set of questions are now ready and printed
in neat booklet form, the second half being seventy-six in number.
Either booklet may be had by remitting 25 cents, money or stamps, to
the editor, or both for 40 cents. Cannot use Canadian stamps. Every
live, progressive operator should get a copy of these questions. You
may be surprised at the number you cannot answer without a lot "f
study.
Roll of Honor on Question No. 168.
The following constitute the Roll of Honor on question No. 168: M.
M. Moon, Sherman, Texas; C. E. Linstruth, Carthage, N. Y. ; John W.
Creamer, Chillicothe, Mo. ; A. M. Malley, Edmonton, Canada ; L. J. Col-
rick, Taunton, Mass.
I have selected the reply of Brother Moon as best suited for publi-
cation. It is short and to the point.
Reply to Question No. 168.
M. M. Moon, Sherman, Texas.
The Question :
Suppose you were on the road and, in a small town, found yourself
with only 50 ampere fuse wire and no other fuses available. The
feed wires are rated at 40 amperes. The wires from the switch-
board to your machine are found to be No. 10, through which you are
only allowed to pull 25 amperes. What practical way is there of taking
care of such a situation In other words, the real question is : How can
you reduce the carrying capacity of fuse wire by, say, one-half, and do
it with a reasonable degree of accuracy?
The Answer :
There are several ways in which this could be done, but the practical
way would be to make a V-shaped cut exactly half way through the 50
ampere fuse wire. This would reduce the area of cross section of the
face by one-half, therefore it would reduce the carrying capacity by
that amount, since a fuse is only as strong as its weakest point.
Interesting Discussion.
The following lengthy letter is published in its entirety for two rea-
sons. First : It would be extremely unfair to give space to my own
ideas, views and opinions, and refuse space to manufacturers who wish
to prove me to be in the wrong. This department has repeatedly said,
and now reiterates the fact that it has no friends when it comes to mat-
ters of this kind. We only desire to present to our readers that which
is best. Second : If I am wrong in saying that the white screen
gives the more artistic picture, and that the only value in the metallic
surface, or semi-reflective, screen lies in the fact that an equal bril- ■
liancy can be secured with less amperage, there is no one who desires
to know it sooner than do I.
I must, however, strenuously object to the statement that I have
"time and again said that the white wall is as good as any other
screen," or that I have said that "anyone with a white-wash brush
can make as good a screen as can the manufacturers named."
Another point upon which I must also correct Brother Rembusch is
that there is at least one other manufacturer entitled to recognition, viz. :
the Atmospheric Screen Company, which is putting out what seems to
be an excellent screen surface.
Mr. F. J. Rembusch writing for the Rembusch Screen Company,
Shelbyville. Ind., Minusa Cine Products Company, St. Louis, Mo., and
the J. H. Genter Company, Newburgh, N. Y., says :
Your department is very unfair to the manufacturers of pre-
pared screens. A few weeks ago you stated therein that you
considered the white screen as giving the most artistic picture,
and I want to say that I consider the white screen to be as far
behind in producing a good picture as the ox cart is behind the
automobile. For twelve years I have been experimenting with
screens. There is hardly any substance of which I have not a
record of what it will and what it will not do when a picture
is projected thereon, from the side of a barn to pure gold and
platinum. Besides this I have engaged the assistance of scien-
tists who have written the most advanced text books on physical
optics. I claim to know something about screens, and posi-
tively know that the cause of most of the lark of interest in the
motion picture today is on account of the poor screens that are
being used. A study of the various screen surfaces has more
possibilities than anything I know of. The screen is the heart
of the theater, and it is the most abused appurtenance therein.
I am willing to acknowledge that screen manufacturers have
been compelled, in their adveitisements, to use extravagant
terms in exploiting their products (Why compelled? — Ed.), but
who in the picture business has not? If I say I have made
screens longer and more continuously than any man in the world
I am only teling the truth, but I have never made any money
at it, and I have never been able to get the exhibitor to under-
stand the true value of a screen made to fit the particular condi-
tions of the house, because your department, which has a great
following, has stated time and time again that a white wall is
as good as any other screen. What is the use of paying a lot
of money to make a screen when anybody that can swing a paint
brush can daub one up? That is the way many exhibitors feel
about it as a consequence.
Since I started experimenting with screens twelve years ago
there have been a very great number of screen manufacturers
who have come and gone, and the money that has been burned
up by them and by the exhibitor in experimenting would make
a John D. Rockefeller if it were given to one man, and the
amount of money that the motion picture industry has lost, and
is losing from the fact that there are such poor screens used
would make John D. twice over.
There are practically three screen manufacturers left today,
viz. : the J. H. Genter Company of Newburgh, N. Y., the
Minusa Cine Products Company of St. Louis, Mo., and the
Rembusch Screen Company, Shelbyville, Ind. We have met
and talked this thing over, and have decided that it was very
unfair to make statements that anybody with a white-wash
brush can make a screen as good as- we can after our years of
experimetning and years of work, and our large investments of
factories and machinery. (I never either said or intimated
any such thing. 'Taint so. — Ed.) We feel that it is an in-
justice to say that anybody can make a screen, when the fact
of the matter is that the more efficient a screen is made the
more difficult it is to make, and the more easily every defect
in it is noticed.
If every house had the same throw and the same size picture ;
was the same width and the machine was set at the same
angle from the screen, then one screen surface would be the
best for all houses, and you could get one set of lenses to fit
every condition, but I have been in thousands of theaters, have
always owned from two to eight theaters myself, and have yet
to see one instance where the conditions in two theaters were
alike. If it is important to have the light go to the screen
through the function of a certain lens which produces a cer-
tain size picture at a certain throw, etc., etc., then it is equally
important for the light to go from the screen to the eye in
certain definite locations, and be distributed along certain
definite lines where that eye is, without undue absorption, im-
proper distribution and consequent loss.
I trust we have arrived at the point in motion picture pro-
jection where a screen should be made to give the highest effi-
ciency in the particular house in which it is located. A screen
in one house may give wonderful results, yet be all wrong in
another house. Sometimes the tilting of a screen four or six
inches is sufficient to make a prepared screen give wonder-
fully good results. A screen has so many points and angles
that no broad statement can be made with reference to any
particular screen. There is absorption, color value, superim-
position of light, both interfering light and light of regular
and diffuse reflection, which often occur. These are all equa-
. tions that must be considered,
I am enclosing you two samples of screen which I have cut
from the edge of screens we are shipping. If you will take
these two little samples and go into a room where there is
only one light and lay these two samples down on the floor
below the light ; look at them straight down and then step back
and look at them from various angles, you will readily see that
there is a wonderfully great difference in the distribution of
light from various surfaces, which is after all the crux of the
whole argument. (I have tried it and you are quite right.
But I have known that for years. — Ed.)
I would like very much to answer your statement, but it can-
1344
THE MOVING PICTURE WORLD
March 3, 1917
not be done In one brief sentence. There are too many equa-
tions to be considered, but 1 am willing, and I would be very
glad, to challenge your department, and all of your scientists,
managers and operators following your department, to debate
the question whither a prepared screen is not very much
superior to the white sheet, providing, of course, it is prepared
right. 1 will say to you that no man can take a paint brush
and go into any theater and daub around and make a screen to
lit his conditions, and we can prove it.
Again referring to the two samples, one of which is machine
made for the narrow house, and the other one is both ma-
chine and hand made for a wide house, I can make this screen
for the 25-foot width at a very much lower figure than I can
the wide house screen, yet you would not think so to look at
it. It takes me much longer to build the wide house screen,
therefore, when we screen men have to fit a certain condition
we must use nothing but the very finest of materials and the
best of metals, and sometimes we fail to satisfy because some
exhibitor has been using a piece of tin and he cannot distin-
guish glare from true picture light. We feel that when we
make a screen we are making it right, because we know we
have gone the limit in the matter of study. Therefore some-
times a screen can be made at a reasonable figure for a cer-
tain house, and for another condition we could not even get
cost out of it at the same price. This is especially true in
making screens for wide houses.
I can readily understand why the screen is not understood,
because it requires a great deal of study to understand true
serein value. I had a patent suit in the Supreme Court against
George Benncthum, Reading, Pa., several years ago, on my
glass mirror screen, and Honorable Judge Euffington found It
very difficult to understand all the points brought out in the
trial, and in trying to expedite matters I asked the Judge if
he knew why he saw himself in a looking glass and didn't see
himself in a brick. The Honorable Judge had some idea of
it, but didn't know that it was the difference between diffuse
and regular reflection, and the minute elements in the surface
of each which caused the difference, which can be explained
and understood, but which requires some study. And I will
say there is not one man in a thousand who can explain why
he sees himself in a looking glass, and, furthermore, there is
not one exhibitor in ten thousand who really knows why the
picture appears on the screen in various ways, depending upon
the surface the picture strikes.
We screen manufacturers are very much in earnest about
this matter, and are willing to show you that we have the
goods, and can produce the goods, and we are willing to show
what we can do and take every feature of the screen problem
up, po'int by point, and if we are not right we will close our
show and quit.
I have one screen that would cost $3.00 a square foot to
make. There is no chance to sell it when exhibitors believe
that anybody can take a brush, daub around and make a screen,
yet it gives the highest efficiency of any surface that I have
ever seen with a given light. (Ah, ha ! Just exactly what I
have always said. The metallic surface is efficient. — Ed.) The
point I want to make is this : We cannot live and make good
screens when the idea prevails that we are robbing them when we
ask them a reasonable, decent, living price for a screen, and if we
have anything from our years of experimenting and work
we don't know it. We have all had to do something else in or-
der to keep our screen business going. I know were it not for
my theaters I would starve to death.
Now what do you say, Brother Richardson? We have a chip
on our shoulder, and we are saying this without any bitter-
ness, but we mean it just the same. We feel you are not treat-
ing us exactly fair, and we are willing to stand on our merits,
if you decide to take this debate up, we will not discuss the
Glass Mirror screen, in justice to my colleagues, until we have
thoroughly gone over the metalized situation from Hades to
breakfast.
What do I say to it? Why, I made my little talk in the beginning,
gentlemen, before I let them get a sight of your stuff, which is good
business, isn't it? However, I will make one flat statement, and that
is. that you don't have to have any chip on your shoulder with this
department ; also this department has for a matter of seven years been
open to you, just the same as it has been open to anybody else, having
a legitimate proposition, and I am sure that any reasonable argument
you may wish to advance will at any time receive space.
I fully and thoroughly agree with you in the argument that it is
necessary to take the depth and width of the auditorium into consid-
eration, as well as the pitch of projection, and the location of the
seats in the highest gallery if we are going to get the greatest effi-
ciency. In other words, I agree with you tuat only the greatest pos-
sible efficiency can be secured by making each screen to fit the indi-
vidual house. However, I doubt if this would pay. I believe that gen-
eralities will serve, and that the last degree of efficiency that might
be obtained by the very slight change in screen surface, due to a lit-
tle greater depth or width of auditorium, would he too expensive. If
I am wrong snow me. In my judgment there should be perhaps four,
or maybe six, surfaces adapted to four varying widths of houses, with
the satin finish for the long, narrow house. Just what ought to be
done to houses having a steep pitch in projection and a large per-
centage of the best seats in balconies and galleries, I am not prepared
to say.
In closing my comment on this particular article, I wish to repeat
that the only contention I have ever made on this matter is that the
plain muslin,, or plaster Screen circs a more artistic picture. This is
based on the belief that the metallic surface gives a somewhat harsher
appearance to the light, and that the light distribution is better from
such surfaces than from metallic surfaces. In connection with this,
however, I believe I have always stated, and I now repeat, that such
advantages as the plaster, muslin or kalsemine surface may have are
rather expensive, because it requires a lot more current on such sur-
faces than it does on the metallic surface screen, in order to secure
equal brilliancy. I would also say that a considerable proportion of
such objection as there may be to harshness of light tone may be re-
moved, without appreciable loss of light, by the use of the Amberluz
Ray Filter, which costs only $3.50 each.
Examination Methods.
New York City for a long time past has had a very competent ex-
amination for operators, and the method for keeping record of the ex-
amination, which same has been slowly developed during the past seven
years, is of such interest that this department has requested the De-
partment of Water Supply, Gas and Electricity to prepare a description
of the same, which they very kindly consented to do. We believe this
method will prove to be of large benefit to examining boards, in that
it furnishes in legible and concise form a reliable record of an oral
examination.
Mr. F. H. Richardson, Editor Projection Department, Moving
Picture World, 17 Madison Ave., Manhattan.
Dear Sir: Complying with your verbal request for detailed
information regarding the method used in conducting exami-
nations, and recording the answers given by applicants for
license to operate motion picture machines in New York City,
I am forwarding herewith a copy of the chart used in con-
nection with the examinations as conducted during the past four
years, together with an explanation of its use. Beginning
January 1, of this year, however, a new system has been
adopted, and an explanation of the methods used in examining
applicants under both methods may prove to be of interest.
1. WIRES:
(a) How to gauge. (0 Edison three-wire sya-
(b) How to find carrying ca- tern.
pacity of. (g) How to connect to three-
(c) Meaning of carrying ca- wire system.
pacity of. '(h) How to connect to 55-
(d) How to splice. volt service.
(e) Insulations of. 0) How to connect to 220-
2. ECONOMIZER: volt service.
(a) Principle of operation of. (k) Object of fuses in cir-
(b) Construction of. cuit.
(c) Proper use of taps on (D How to connect M. P.
primary of. machine.
(d) How to connect. (m) What controls amount
(e) Object of in circuit. of current flowing in any
(f) How to test.
3. RHEOSTAT :
(a) Object of in circuit.
(b) Construction of.
(c) How to test for ground.
(d) How to test for open cir-
cuit.
(e) Principle of operation of.
4. LAMP :
(a) How to test.
(b) When lamp is burning
up side down.
(c) How to reverse polarity
of.
(d) How to tell if lamp were
burning on a. c. or d. c.
(e) How to operate lamp on
a. c. with a rheostat.
5. CONNECTIONS:
(a) How to connect for one
night show,
(h) How to t?st for trouble
In booth circuit.
(c) How to install link
fuses.
(d) How to get current to
lamp.
(e) How to find current on
board.
circuit.
6. OPERATION:
(a) Fire hazards.
(b) What to do in case of
fire.
(c) Operation of automatic
shutter.
(d) How to thread machine.
(e) How to patch film.
7. GENERAL: NOT FAMIL-
IAR WITH.
(a) Machine parts.
(b) Electric units.
(c) Electrical appliances.
(d) Code rules relating to
M. P. machines installed
in booths.
8. PROJECTION:
A. LENS.
a. Objective.
b. Condenser.
c. Focusing.
B. REVOLVING SHUTTER.
a. How to adiust.
b. Result of being out
of adjustment.
c. Use of 2-wing and
3-wing.
C. SIZE OF CARBONS:
a. Setting, etc.
We have found, by long experience, that some form of detailed
record must be kept of each candidate's answers. The method
formerly used was that of conducting a wholly oral examina-
tion, using the enclosed chart as a means of shortening the
record of the candidate's answers. This worked well, but was
occasionally a matter of dispute by the applicant who wished
to charge discrimination and false record. It was belter, how-
ever, than a stenographic record, for, unless the stenographer
has technical knowledge of the subject, many of the actions of
the candidate in making tests and handling the apparatus would
not appear on the record, and ofttimes actions really tell more
than words. Then too an incompetent applicant may be a
good talker, and the stenographic transcript of his answers might
belie his true knowledgo of the machine and its connections.
Our present method, in favor January 1, this year, is as
follows : Upon receipt of application each one is given an
application number, and a notice to appear on a given date is
sent him. Applicants are examined as nearly as possible in
the order of application numbers. The first test is a written
one, about twenty-five candidates being examined at a time.
It consists of that portion of the test which may well be put into
writing, or the answer made clear by simple sketches, and which
needs no demonstration with actual apparatus. A time limit
of two hours is placed on this part of the examination. The
candidate may receive from one to five points for his answers
each of tho twenty questions, a total of at least seventy per-
cent, being necessary to pass. The answers are reviewed by at
least two examiners. Successful candidates are notified to
appear for a suplementary oral test, at which they are given
March 3, 1917
THE MOVING PICTURE WORLD
1345
*$p^
opportunity to show their fa-
miliarity with the motion picture
machine and its connections.
At this test they are required
to project a good clear picture on
the screen.
The oral test is not rated on a
percentage basis, for the reason
that it is practically impossible
to reduce an applicant's action
to figures, and even if attempted
the result would only be the con-
senses of opinion of the ex-
aminers.
A candidate who fails in cither
test may apply for re-examin-
ation after one month from date
of failure. After a second fail-
ure he must wait six months for
re-examination.
Candidates unable to write, upon
proving same to the satisfaction
of the Commissioner of Water
Supply, GTas and Electricity, are
granted an oral examination in
which their verbal answers to
the questions are taken by a
stenographer and transcribed on
record.
Our method of conducting the
oral test is substantially the same
as when the entire examination
was an oral one, but the time
consumed by each candidate is
much less.
Except in rare cases we find it
of great benefit to the applicant,
as well as to the examiners, if
one only of the Examining Board
does the questioning, leaving the
other to record the answers and
actions of the candidate. This
prevents confusion.
A definite line of questioning is
laid out in advance, since other-
wise it would be difficult to con-
duct an examination so as to
bring out the candiate's knowl-
edge, which of course is the ob-
ject of the examination. The
phrasing of questions in such a
manner as to admit of out one
interpretation is also a very im-
portant matter and worthy of in-
telligent forethought.
The attitude and remarks of the
examiners must be such as to
give to the candidate an impres-
sion, either of his success or fail-
ure. We make a practice of an-
nouncing to *the >candidate at the
finish of the examination that the
result of same will be mailed to
him within a few days. To fa-
cilitate the work of the office we
find it necessary to do this. It
avoids useless argument.
The possibility of a really com-
petent man being declared in-
competent is reduced to a negli-
gible factor by our method.
The method of using the chart
is as follows : while one ex-
aminer asks questions pertain-
ing to any of the subjects noted,
the other examiner makes record
of the incorrect answers by plac-
ing opposite the number the let-
ter corresponding to the subject,
and making any notes with refer-
ence to the answer that may be necessary for review. If the
candidate's answer is correct, a small letter is made and is
checked off to indicate that his knowledge of that subject was
satisfactory. Respectfully,
Geo. R. Brown.
In tho first place observe carefully the sheet "Did Not Know."
Supposing the examiner asked the applicant : "What is meant by the
carrying capacity of a wire"? and the applicant is unable to give
an intelligent answer. The examiner who is recording marks on his
sheet "1C," meaning section C of heading 1, opposite which he makes
suitable comment. For instance : glancing at the record of John
Doe, November 13, 1016, we find that it began at 9.07 and ended at
B.53, making a total of 46 minutes consumed. John Doe said he had
had no experience, but had "learned from operators." When asked
to tell the principle of operation of an economizer, we see, at 2A,
that he did not know whether it would work on D. C. or not, but
Nov /3 !?/(,
9>S3
yf~~- 1~. i
frt**V$j
<4g^S«"
9
m0
,.$.*. *%*•
<sJ
t^fm. *&**-^mj&%*&i
T^l
"thought it would give a dim light." We also see, as per note
opposite "7" that he had no knowledge of the take-up, and thought
compressed air was what caused the governor to operate, and so on.
Topics to which he replied satisfactorily were noted, and have a check
mark opposite them.
The new scheme of holding a written examination first, thus weed-
ing out those who are entirely incompetent, is a good one. I was
present at the first examination of this kind, and it seemed to work
very well. If the applicants answered the questions propounded they
demonstrated they at least had a good knowledge of the technical end
of the profession, and would therefore be worthy of further ex-
amination. It is simply a scheme to save the waste of energy necessary
in an oral, individual examination of the horde of men who are utterly
incompetent, and never ought to have made any application in the
first place. I believe a study of Mr. Brown's letter and the accompany-
ing charts will be a large value to examining boards all over the
country.
1346
THE MOVING PICTURE WORLD
March 3, 1917
Indianapolis, Indiana.
In response to an invitation from the Indiana State Exlhibitors'
League the Editor, In exchange for twenty-six perfectly good bones
procured a ticket entitling him to enter into and ride upon a Pullman
car attached to one of the Pennsylvania flyers. But alas the car
I drew was a poor, old, descrepit relic of other days, which wheezed,
grunted and rattled in each of its stcen hundred rheumatic joints; also
it let in cold air, judiciously mixed with snow, so that it required all
'the subtle art of a real artist to woo and win slumber.
At Indlnapolis the weather was such that a description would land
'mo in jail, so I must perforce leave that item to your imagination.
•Just imagine the worst possible, add fifteen percent, then double it and
.you won't be far wrong.
i\s the Convention would not convene until 8 P. M., I had the
major portion of an afternoon to squander, so I set forth to brave
the elements, and soon the really well lighted, very pretty front of
the Regent theater, lured me to the ticket window, where, in return
for one thin dime. T was permitted to pass within and view the
wonders. The interior of the Regent is not at all in keeping with
Its excellent front ; also the interior lighting is, looked at it from the
projectional point of view, susceptible to decided improvement. The
ceiling lights were practically extinguished, being turned so low they
gave no illumination at all, and along the side-walls were several incan-
descents covered with very bright colored glass shades. These lights
are annoying to the eye of those seated near the wall at the rear.
They are unnecessary, because, by reason of deep cross beams in ceiling,
the condition for ceiling lighting is ideal. The ceiling fixtures should,
however, be opaque, else they will annoy those seated in the balcony. I
would suggest the advisability of lining the interior of these fixtures with
bright tin, and then using the ceiling lights exclusively. A more
cheerful color and some pretty panels on the wall would work wonders
in improving the beauty of the interior, and making it fulfill the
expectations raised in the mind of the patron by the very pretty front.
The projection light was good, except for occasional discoloration at
the bottom. The speed was correct on some scenes ; on others it might
have been improved. Stereo slides advertising future programs were
spotlessly clean. ,The picture has square corners. Round ones look
much better, I think.
In the operating room I found Cleveland McDonald in charge of
two Power's Six A's, using D. C. through rheostats. The operating
room walls are dark green, and the ports of ample size but set alto-
gether too high in the wall. There are two large vent flues, and the
room, while not of "ample" size, still is of fair dimensions.
But Operator McDonald had his incandescents burning, which is
very bad practice ; also he did not watch his projection. And how can
a man know the shadow form of a $3,000 per week actor or actress is
appearing on the screen if he does not look at the screen except at
two or three minute intervals? McDonald's lack of attention explained
the occassional shadows on the bottom of the screen, and the evil was
aggravated by the ports being located so high that the operator could
only see his picture when standing right up close to the wall. The
house seats 800. I did not have the pleasure of meeting Mr. B. D. Crose,
its manager.
The Rialto was the only other house I had time to visit. This house
has two entrances, on opposite streets. The light was very good, and
well handled by W. J. Simpson, operator. The only criticism was
that he threaded out of frame. The operating room is painted black,
and only one light was burning — -over the rewinding table at one
side. There were ample vent flues (two of them) and the room was
•of comfortable size, though none too large. The observation ports
•were of good size and well placed. Power's Six A's are used. Current,
D. C. through rheostats. Mr. Fred C. Leonard is manager, and a most
affable gentleman he is too. I suggested one or two minor changes
as to lights near the stage, with which he agreed. The screen sets
at the back of the stage and is bordered in black. The picture from
the front row of seats is not at all bad. On the whole the lighting
of and the projection at the Rialto of Indianapolis is to be com-
mended.
At the headquarters of Local Union 194, I. A. T. S. E., Rooms 77-78,
When Building, I found business agent N. Moss, and a number of
the men, and we had a very pleasant chat. Brother Moss impresses
one as being a live-wire, pregressive man. The local has eighty-six
members, and Indianapolis is 100 per cent, organized. The scale is
$13 minimum and $23 maximum, the minimum being for evening
houses. I do not regard this as sufficient to secure for Indianapolis
the skill necessary to do justice to her screens. R. D. Scobey is
President of the local, Howard B. Cornell Vice-president, N. Moss
Financial Secretary, Treasurer and Business Agent, and R. L. Gunion
Corresponding and Recording Secretary. The local is in prosperous
condition, but its headquarters do not contain, so far as I saw, one
single book of instruction in the art of projection, nor are any of the
projection departments on file. Wake up, gentlemen. It does not look
well to see decks of 52, and an utter a^^-nce of anything even tend-
ing to be instructive on projection. Why i )t form a class and expend
some of the energy you now consume in coi.u mplating certain combina-
tions of spots and pictures in studying the liner points of projection?
I am sure you would find competent teachers in Brother Scobey and
others.
Erie, Penna.
Returning from Indianapolis, the perfectly lovely Big Four Railway
brought me into Erie a mere trifle of three hours late, and that meant
that instead of departing therefrom at 6 A. M., I was stuck until G.45
P. M. Intent upon spending some of the time to good purpose, 1
called, first, upon the Columbia Theater on West Eighth street.
The Columbia is managed by Mr. O. A. Potter, who also has charge
of the Majestic Theater on West Tenth street. It seats 1200, runs
aiothing but pictures, and is a very popular house. Mr. Potter is a
most courteous gentleman, and one to whom suggestions can be made
without fear of giving offense.
The operating room is on the main floor, the lens being practically
level with the screen. The room itself, however, is too small and the
observation ports are very, very poorly located. Projection is in
charge of Mr. William Sawdey, assisted by Mr. Ed. Decker. Mr.
Sawdey is in immediate charge. He is a man of mature years ; also
a man of ideas. He has brains and applies them to his work. Both
himself and Mr. Potter assured me that arrangements were being
perfected to increase the size of the operating room materially, and
to put in new equipment, the same to be Powers Six B machines. The
projection equipment now used is sadly out of date.
Mr. Sawdey has constructed a home-made motor drive and speed
regulator which is decidedly clever. It is connected to the end of the
shaft carrying the forward gear on the operating side of his Powers
Six mechanisms. The interior walls of the operating room are painted
a light color, and this is, as I repeatedly point out, decidedly bad.
The ventilation of the operating room is excellent, and right here let
me remark that, considering the conditions under which Brothers
Sawdey and Decker work, they are delivering most excellent results
on the screen.
The picture at the Columbia is nineteen feet wide, which, as I
pointed out to both Brother Sawdey and Manager Potter, is excessive
A sixteen-foot picture would be ample in the Columbia, where the
back seats cannot be much more than seventy-five feet away from the
screen. The increase in size operates to injure the result on the
screen in several ways ; also to set up an element of entirely unneces-
sary eye strain, particularly from the front rows of seats. I would
recommend to Manager Potter that he carefully study pages 181-183
of the third edition of the Handbook.
Manager Potter escorted me to the Majestic on Tenth street, which
runs vaudeville on week days and pictures on Sunday. The Majestic
has a decidedly pleasing interior ; also the vaudeville program was,
for the most part, very good, considering the low price of admission.
I should think, however, that it would be entirely feasible to add a
feature photoplay to the bill, thus lengthening the program, and per-
haps serving to fill the house, which was not nearly filled at the
matinee. That, however, is merely a guess on my part. I don't know
the conditions in Erie.
Manager W. J. Hayes, of the Strand Theater, on State street, was
confined to his bed by illness. I was therefore deprived of the pleas-
ure of meeting him. However, H. Simmons and Al. Simmons (broth-
ers), the operators, did the honors most acceptably. The Strand seats
1300. Its interior decorations are harmonious, and very pleasing to
the eye. The lighting of the auditorium is unobtrusive, ample and
very pleasing. Under the balcony are three or four recesses in the
ceiling, which same are covered with colored glass set flush with the
surface of the plaster. Behind this glass are incandescent lights.
The ceiling of the main auditorium is oval in shape. At the top is a
recess, probably ten feet across, around the edge of which is a cove
in which are incandescent lamps lighting the auditorium by reflection
from the ceiling of the recess. The picture is sixteen feet wide, and
is projected by two Simplex machines, using fifty amperes of cur-
rent through Fort Wayne A. C. to D. C. compensarcs. The interior
of the operating room is painted dark green. The room is neat, clean
and all tools, etc., etc., were in order. There is a ventilating flue
with a fan, but it is too small. There should be another one of equal
size. The room itself is 12 feet by 6 feet, with a 71/2-foot ceiling. In
one end is the main house switchboard, so that the auditorium light-
ing is entirely under the control of the operators. Taken altogether,
there is not much to criticise in the Strand. It is a beautiful house,
and is managed by a man who very evidently studies .his business.
I also dropped in the Nixon, on State street, a small but very pretty
theater. The manager was absent and I only glanced in for a mo-
ment. Tho picture was small and very brilliant. Sorry I did not
have the pleasure of meeting the manager and operator.
Business seems to be good in Erie. Prices range from 5 cents to
25 cents. Both the Strand and the Columbia charge 10 and 20 cents
in the evening, which is boosted to 25 cents when there is a picture
of special merit.
I shall possibly stop in Erie at the last end of the coming trip and
deliver a lecture on projection. I would advise travelers passing
through the city of Erie to not judge of its attractions by the depot
and its surroundings. I think the Erie depot must be and constitutes
all that remains of Noah's Ark, and incidentally, if that is true, the
aforesaid remains stand sadly in need of a visit from the Gold Dust
Twins.
r-When You're in Trouble-i
RICHARDSON'S
MOTION PICTURE HANDBOOK
FOR MANAGERS AND OPERATORS
Is the Doctor That Can Unfailingly Prescribe
for Your Ailments.
There isn't an operator's booth in the universe in which
this carefully compiled book will not save ten times
its purchase price each month.
BUY IT TODAY! $4.00 THE COPY, POSTPAID
Your bookseller can supply you or the nearest Moving Picture
World ojjiic will promptly fill your orders.
MOVING PICTURE WORLD
Schiller Bldg. 17 Madison Ave., Haas Bldg.
Chicago, 111. New York City. Los Angeles, CaL
March 3, 1917
THE MOVING PICTURE WORLD
1347
flA/AAAff^^AAAAAAAAAAAAA^
M
Motion Picture Photography
?^iiiiiiiiiiiiiiiiiiiiiiiiiiiiiiii)iiiiiiiiiiiiiiiiiiii|[iiii«iniiniiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiii
&
Conducted by CARL LOUIS GREGORY, F. R. P. S.
Inquiries.
QUESTIONS in cinematography addressed to this department will re-
ceive carbon copy of the department's reply by mail when four
cents in stamps are inclosed. Special replies by mail on matters
which cannot be replied to in this department, $1.
Manufacturers' Notice.
It is an established rule of this department that no apparatus will
be recommended editorially until the excellence of such appliances has
been demonstrated to its editor.
The Universal Camera.
HAVING discussed some of the more important mechanical points
common to the construction of motion picture cameras we will
examine in detail some of the better known makes of cameras
now on the market.
The order in which the different makes of machines are taken up
must not be taken as any indication of order of merit. The writer is
at present many hundreds of miles distant from the source of available
information for these descriptions and the order in which the different
makes are discussed will depend largely on the circumstances attend-
ing the shipment of cameras to him for examination.
Case: Seasoned mahogany, black waterproof finish.
• Size: 4% in. x 11 in. x 12 in. Weight 18 pounds.
Handle : A black leather carrying handle is attached to the top of
the case with strong brass screws. There are also brass rings for
attaching shoulder straps.
Doors : Heavy sheet aluminum. Heavy brass hinges and latches,
gun metal finish. The latches operate without the use of a key. Every
working part and adjustment is easily accessible but thoroughly pro-
tected. There are no bulky parts to interfere with handling. Exterior
metal parts protected with extra hard transparent lacquer. Interior
of doors black lacquered and setting flush in close fitting rebates make
the camera light tight.
Magazines : The magazines are square and are made of cast aluminum
with hinged doors. They are provided with two light traps and are
interchangeable. Only one empty magazine is required no matter how
extended a trip. Each magazine has a capacity of 200 feet, hence four
extra magazines, making a total of one thousand feet, will be more
than is required for an average day's work out of doors. They are
light in weight and are held in place by spring clips.
Light Traps : The light traps are velvet lined and have detachable
brass clips, which render them absolutely light proof, and also permits
of being taken apart for cleansing.
Spindle : The spindle is arranged to receive the original spool on
which the film comes from the maker. No rewinding is required. The
spindle has a bearing at each end which keeps the alignment perfect
and reduces friction. Two sharp keys, or fins, engage the spool, which
makes the movement positive and prevents the spool slipping around
on the spindle.
Take-Up : The take-up mechanism is a positive mechanical gear drive
which can be operated forward or backward. The top gears may be
disengaged when desirable. Friction disks are used on the take-up
shaft which steadies the action and gives the desired tension. The
tension may be adjusted by turning a small knurled thumb nut and is
held constant by an additional lock nut.
Gears : The gears are cut from steel blanks as carefully and scien-
tifically as the movement of a standard watch. There is one master
gear from which all moving parts are driven. This centralization of
power simplifies the machine, gives the best of efficiency, and makes
every piece accessible. The gears, both large and small, are helical,
which tends to eliminate lost play or backlash. The effect is almost
noiseless, smooth operation.
Bearings : All bearings are accurately centered and smooth running
with oil channels for perfect lubrication. The heavy duty bearings are
reinforced and bushed with bearing bronze. The balance wheel is
mounted on a strong pinion shaft with an outboard bearing to give it
absolute rigidity. It is turned by the main gear, and by means of a
positive action cam operates both the shuttle and pin yoke. There is
not the slightest chance for them to get out of unison.
Footage Indicator : The footage indicator dial tells not only how
much film has been used but also shows the amount used on the last
scene. The figures are large and clear and easy to read. The dial is
located on the outside of the back of the case in full view of the
operator, giving timely warning when the film has been consumed.
Sprockets : A single sprocket serves for both feed and take up. It
is accurately cut and mounted on the main drive shaft.
Rollers : The idler rollers may be thrown back from the sprocket for
threading and are held at the correct distance from the sprocket by
heavy spring tension. They are so shap.ed that they come in contact
with the film only at the outer edges.
Aperture Plate and Gate: The aperture plate is of hardened steel
relieved in the center except at the frame opening so that the film be-
tween the perforations does not come in contact except at the edge of
the frame. All surfaces bearing upon the film have their edges rounded
and are ground and lapped to a glass-like smoothness. The gate is of
steel with gun metal finish. The hinges separate by lifting the gate
when open, making it easy to keep in order. It is held closed by a
snap catch. A period punch is mounted on the film gate which may be
operated by a push button outside of the front of the case. The per-
foration is close to the picture.
Side Guides : The tension rail on one side is self adjusting to the
width of the film, guiding it in a straight line and preventing «lde weave.
Pressure Plate: The pressure plate and runners, or shoes, are of
highly polished steel. The pressure plate is cut away for focusing
through the film.
Movement : The perfect registration of the film is secured by an in-
termittent shuttle movement propelled by a harmonic cam mounted
directly on the fly-wheel shaft. All of the parts are hardened steel
and ground to insure long wear. The top and bottom of the shuttle
are fitted with adjustable gibs to take up any small amount of wear.
The pins which engage the film move in a straight line and enter the
perforation slightly above the point of registration with positive straight
in and out movement which cannot mutilate the film in any way. It
is made to operate forward or backward.
Shutter : The maximum shutter opening is 180 degrees, or 50 per
cent., but is instantly adjustable to any smaller angle.
Frame Line: There is an adjustment, by means of a knurled screw,
for instantly raising and lowering the position of the image in relation
to the perforations on the film. This makes it a universal machine.
Some cameras are made to take the picture half way between the per-
forations, others on a line with the perforations. The Universal Camera
can be used in connection with either, or for title work for pictures
made on other cameras. Production concerns adopt either one or the
other of these systems as standard and will not accept film that does
not conform to their rule.
Focusing Device: The focus tube is located just back of the aperture
and attached to the film gate, which when closed connects with a win-
dow in the main door. It is fitted with a magnifying lens which
enlarges the image to double its size, making it possible to get a sharp
focus on a small object, and the eye is so near the focusing point that
no detail need ever be lost. The lens can be focused while the film is
in place, or a piece of matte film may be inserted in the gate.
Vieto Finder : The view finder is of the negative lens type, showing
the image right side up. It may be attached to the top or to the side
of the camera, but is not adjustable for close views. It is compact
and when not in use is held by a clip inside of the camera.
Trick Crank: "There is a stop picture shaft for novelty effects. This
device, making one exposure per turn, is operated by the regular handle
and is on the left side, so that it will never be used by mistake. The
movement of the film may be reversed by merely turning the crank
handle backward or toward the left, for specials, composites, dream
and trick pictures.
Lens and Front Board : One lens is supplied with the camera, a B. &
L. Zeiss Tessar F. 3 :5 50 m.m., in metal focusing mount with grad-
uated distance scale. Upon request the Heliar F 4-5 lens will be sub-
stituted. The lens is not mounted on the front board, of which it is
entirely independent. It is supported by a heavy metal strut fastened
direct to the aperture plate, insuring perfect optical alignment and
rigidity.
The front board is of heavy sheet aluminum and may be instantly
removed without tools for shutter adjustment or for changing the
frame line.
Lens Mount : The lens is mounted in a screw adapter of suitable
length for proper focus which can be quickly removed or adjusted by
a screw at the right side. With this quick action locking device it is
possble to change lenses of different focal length very rapidly. Any
make or focal length of lens may be used by fitting with a suitable
collar to fit the adapter. The shortest focus lens which may be used
is 1% inches.
{To be continued.)
♦Copyright, 1917, by the Chalmers Publishing Co.
The largest staff of experts in all departments makes
the MOVING PICTURE WORLD the one paper in the
trade that fully tills the requirements of every reader.
1348
THE MOVING PICTURE WORLD
March 3, 1917
m
Music for the Picture
IHIiiliilllllllll
rai^
Conducted by CLARENCE E. SINN and NORMAN STUCKEY.
a NY questions concerning tousle for the film, suitable instrumenta- Therefore, why may not a melody that spells the soul of France now
J\' tion for motion picture theaters, questions relating to the pipe be used to typify that same soul 500 years ago?
organ ; in fact, any questions, criticisms or suggestions dealing ■ —
with musical interpretation for moving pictures will be answered by Mr. New Type of Theater Organ.
Stuckey through this department. Inquiries should be addressed to Goo(1 music wjh always pay its own way, whereas no music at all
Musical Editor, Moving Picture World, 17 Madison avenue, New York ig wnat many 0f the picture theaters give us at the present time.
City. We believe it is admitted that best results are now obtained by
using an organ, which can follow the picture and quickly interpret
_. .. « r ui„ „ t1,„ \ir„_,o« " the varied emotional action on the screen.
Fursts Score of Joan, the Woman. what we mcan by organ is sucn as is used in the RiaUo, strand,
fi x OAN, THE WOMAN" was recently produced in Los Angeles, and Academy of Music, Broadway, Audubon, etc., but the orchestral de-
J Gilbert Brown, of the Tribune, has much to say regarding Mr. partment of the organ must, to a considerable degree, represent the
Fursts score. Chicago, San Francisco, Boston and other large tones of the orchestral instruments. An out and out church organ
cities will have a chance to hear Mr. Fursts score before spring, and will not do Tne average church organ is too heavy and lacking in
in each city Mr. Furst will personally rehearse the ochestra and di- light and froiicsome character which is absolutely necessary to en-
rcct the music on the opening night. tertain theater audiences.
Mr. Brown says : "Ever since big single motion picture produc- gucll an instrument has finally been developed and found abso-
tions began to bid for the privilege of entertaining the public for an iutely satisfactory. This new instrument is the "Unit Organ," built
entire evening, I have cherished the ambition of seeing a fine feature bu tne wagnerin-Weickhardt Co., and designed by Eugene F. Licome,
film in the presentation of which music should take what seemed to one of tne pjoneers who introduced the organ into New York theaters,
me to be its rightful place. _ This organ has no noise producing effects such as auto horn, fire
That ambition was realized when I saw and heard "Joan, the Woman." gong, whistles, etc., but it is certainly rich in real musical effects.
This splendid, stirring screen epic, with its attendant music by Wil- Many orchestral tones of the orchestral instruments themselves are
liam Furst, seems to me to be the finest union of the two arts— the faithfully reproduced, as well as that of the church organ. There .
oldest and the newest — that the public has yet witnessed. is a WOnderful variety in an instrument of this character, very much
In all but a few previous productions of this type the music has more than that obtained by an orchestra of six or eight musicians.
oecn "arranged"— that is, an adapter has selected from the world u jg alg0 effective wnen used wjtn three or more musicians, because it
of musical literature what he believed to be suitable themes for va- blends perfectly with them that the character of the tones accentuate the
rious characters and big incidents in the screen drama, and then has orcUestral quality and makes an orchestra of four men sound like
hitched them together, orchestrating them when necessary. twelve first-class musicians.
It is not to be denied that some splendid effects have been obtained Tne fo]lowing specification of the Unit Organ is suitable for and
by this method, but all too frequently the heroine's theme was taken can be affor(jeQ easiiy for the average six hundred seat house :
from some well known opera or stage music, and the listener was tnD^^T mm am*
distracted by the inevitable association of the borrowed theme. 'CHEAT UKUAiN
Motion picture directors objected that no composer could in a few (Enclosed in expression chamber.)
short months produce a score sufficiently rich in new melodies to bo Name. Pitch. Notes. Material.
regarded as high class music; it was much better, they said, to bor- j *P]ute 8' 61 wood
row from the best music of the world. 2. Vox Humana 8' 61 reed
To back up this argument they pointed to the sad failure of such 3. *Flute -1 <>1 wood & metal
films as had been provided with special scores. To me it always 4. Snare drum ..
seemed that the failure was due rather to the lack of inspiration in o. Great to great ••••;•;;•• A£
the subject. ,-,..»., 7- Great unison off • •
"Joan, the Woman," however, is a photoplay to inspire the ablest com- g gwell to great !6' . .
poser, and William Furst has provided a score that richly mirrors 9 Swell to great 8'( ..
the loftv ideal set forth on the screen. 10. Swell to great • 4 ■■ D"i';
It is as difficult to particularize the merits of Mr. Fursfs music a 11-16 Six numbered pistons, controlling Great and Pedal
few moments after one's first view of the drama as it would be to organ couplers.
give a detailed analysis of a grand opera score under the same cir- SWELL ORGAN
cumstances. (Enclosed.)
Foremost among the many impressions received, however, is that of *Flute ■• 8' 61 wood
the perfect union of both factors, film and music, into something ]g- viole d'Orchestro 8' 61 pure tin
greater than either. Even one who attends for the chief purpose of ,p/ viole Ceieste 8' 61 pure tin
judging the music finds its attention centering, time and time again, 20. tviolincell° 8' 61 synthetic
on the screen, the music weaves itself into the picture so that he is 21. Clarinet S/ 61 "lthpHp
* . . *>9 4-Sayanhonp o Ol s> iiiLieLiL,
unconscious of it as music. .--■ JnrM,estrni nhnn 8' 61 synthetic
At other times— and always when the composer so intended— the music 5*. |p[^blrdl ouoc V 61 wood & metal
becomes an equal partner, as in the glorious hymn-like marches when -_• tipiceolo' ...... '. '. '. '-' ,;l wood & metal
Joan, in shining armor, leads the armies of France to victory, and in 26.' Swell to swell ■ 16' ••
the scenes preceding the burning of the Maid, when the ceaseless 07. Swell to swell 4 . .
throbbing of the kettle drum keeps time with the spectator's laden 28. Swell unison off ■ ■
"There never was a moment during the course of the drama when the '' J^| Six ' numbered' 'pistons, controlling' Swell and Pedal
music was not in keeping with the lofty dignity and beautiful ideal- PEDAL ORGAN.
ism of the play. 1fi, „n -amnn
Mr. Furst's score is Wagnerian to the extent of a complete scheme 36. <"°ntra bass lb rfu wooa
of musical "motifs," which appear in the music simultaneously with «• «ass flute.
the entrance onto the screen of the characters to whom they are •»; KeMo drum
ascribed. 40. Cymbals
In the invention of these themes the composer has entered re- 41 Great to pedal
markably into the spirit of the various characters and their relation 40. Swell to pedal
to the action and driving purposes of the drama. The theme of the 43. Swell to pedal
Voices, in particular, is exalting in the extreme, and its introduc- * rombinaUon stops'
tion into the various scenes— Joan's torture and during her night of t Lommnation stops,
terfor preceding her execution — produces a curiously uplifting* effect. ACCESSORIES.
The composer will doubtless be subjected to criticism for his use Balanced swell pedal for entire organ,
of the Marseillaise to represent the spirit which gives the Maid Balanced crescendo pedal affecting entire organ, except octave
streneth to redeem France from the enemy. Liberal minded souls couplers and unisons off
win Snt out S this is a terrible anachronism, that the Marsei.l- |Senrd°tePef SrgoWoCt,ng * ^
aise was not written until :'..">0 years after Joan s era. Organ bench
The world is agreed that this song typifies today the spirit of Action current generator.
France, and the spirit of France born in Joan's breast was the same Electro-pneumatic action.
flame that inspired Rouget de I/Im and that inspires France today. Weickhard( universal wind chest system.
March 3, 1917
THE MOVING PICTURE WORLD
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Motion Picture Educator
V
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Conducted by REV. W. H. JACKSON and MARGARET I. MacDONALD
Interesting Educationals
Three Scientific, Two Industrial, One Topical, One Sanitary,
One Aquatic and Three Scenic Subjects.
Reviewed by Margaret I. MacDonald.
"Bee Culture" (Universal).
THE handling of the honey bee is a simple matter, ac-
cording to Dr. Edward F. Bigelow's demonstration,
presented in the Universal Screen Magazine No. 9.
We see him working quietly and gently with the little crea-
ture, whose fury it is said he has never felt. He hives the
swarm, and persuades the stragglers to enter their new home
by means of smoke. We are then introduced to the queen
bee, and also to a new-born bee. An interesting feature of
the subject is a greatly magnified picture of the bee larvae.
"Physical Experiments" (Paramount-Bray).
No. 56 of the Paramount-Bray-Pictographs contains an
instructive series of pictures illustrating the remarkable ef-
fects produced by rays of light passing through different
kinds of lenses. The pictures have been taken in absolute
darkness so that the light rays, produced by powerful lights,
appear to originate in space. Various lenses are employed,
some of which split single rays into segments, while others
bring several rays together, forming one intensified ray. The
tremendous reach of one of the largest searchlights in the
world, situated on one of the high buildings at the Brooklyn
end of the Manhattan bridge, is also explained.
"Perpetuating Dewey's Image" (Universal).
In the Universal Screen Magazine No. 9 we see Ulric S.
T. Dunbar working on the death mask of Admiral Dewey.
The mold which was cast on the face of the naval hero is
filled with plaster of paris, after which the mold is broken,
leaving the finished mask, which will be used in the modeling
of the statue.
"How Frankfurters Are Made" (Universal).
To those who have had qualms with regard to eating frank-
furters the information to be found in the Universal Screen
Magazine No. 9 will afford considerable consolation, and
sufficient reason to indulge in one of the tastiest, if not the
most delicate, of foods. We are taken into the interior of a
sausage factory, where we see the beef and pork stripped
from the bones and put through first a coarse and then a fine
chopper, after which it is seasoned and placed in the skins.
Twine is tied tightly about the sausage at intervals, dividing
it into equal lengths. We also see the sausage placed in
the smoke room and treated to the final cooking. The
bologna sausage also figures in this picture.
"Ice Harvest on the Hudson" (Universal).
In the ninth issue of the Universal Screen Magazine will
be found comprehensive illustrations of how the ice is re-
moved from the surface of the upper Hudson and put in
storage for use in summer. We see the horse-drawn mark-
ers plot out the surface as a guide to the sawyers, and the
sawing of the ice into blocks, which are pushed into the
open water and thence into a sluiceway, which receives the
day's cuttings. An endless chain carries the ice cakes into
the storehouse, where they are cut into smaller blocks and
stored away in even rows.
"Swapping Foundations Under New York Skyscrapers"
(Paramount-Bray) .
An intensely interesting subject shown in the Paramount-
Bray-Pictograph No. 56 deals with the methods used in cut-
ting away the massive piles which have been driven deep
into the ground under huge New York skyscrapers and
substituting others which better suit the purpose of the new
subway construction work. This is illustrated by means ot
animated drawings, as well as photography. An excellent
idea can be obtained from this picture of how the work ot
constructing the new subway is being carried on underneath
the great city.
"Sanitary Safety First" (Mutual-Gaumont).
Reel Life No. 41 draws attention to the danger of disease
germs being transmitted through the use of a common drink-
ing cup and recommends the use of the individual drinking
cup. We are also treated to an illustration of how a sanitary
drinking cup is made. This picture is an exceptionally use-
ful one, dealing as it does with an important branch of
sanitation.
"Queer Fish With Shells" (Mutual-Gaumont).
Among the "queer fish with shells" shown in Reel Life No.
41 are the Littorina, which conceal themselves by resting on
objects of the same color; the Trochus, or Top Shell; the
Purple Fish, the Trumpet Shell, the Aeolis and the Haliotis.
which latter is used in the manufacture of mother of pearl.
An exceptionally interesting study.
"Mount St. Michael" (Mutual-Gaumont).
In Mutual Tours Around the World No. 15 we are shown
attractive and interesting views of Mount St. Michael, a
towering pinnacle of granite on the northern coast of France,
which is surmounted by a Benedictine monastery. This pile
of granite at high tide is cut off from the mainland, trans-
forming it into an islet. The monastery presents an interest-
ing bit of architecture, both monastic and military, developed
from the twelfth to the fifteenth century. The special archi-
tectural features dwelt upon are the Museum, the Cloister,
Chapel St. Aubert, and the Rocks and Tower of Gabriel.
"Morocco" (Mutual-Gaumont).
Interesting views in Morocco will be found in Mutual
Tours Around the World No. 15. Contrasts are drawn be-
tween the wild nomad life of Morocco and the result of civi-
lization! The latter is" illustrated at the Atlantic seaport of
Casablanca. Camp life in the desert and at the foot of the
Atlas mountains, a military caravan and the narrow gauge
military railway as seen at Casablanca, and which was the
first railway in Morocco, are among other sights shown.
"Around Lake Iseo" (Mutual-Gaumont).
The scenes shown in Mutual Tours Around the World No.
15 of Lake Iseo, a small body of water at the foot of the Alps
in northern Italy, are exceedingly beautiful. Bordering Lake
Iseo are Lovere Predore and Capo-di-Ponte. The scenes
shown of this part of Italy are picturesque and exhibit an
interesting type of architecture, which is a co-mingling of
Swiss and Italian.
Photoplay League Active
New York Branch of Photoplay League for the Second
Time Guests of R. L. Rothapfel at Rialto Theater.
THE INTENTIONS of the newly organized society for
the promotion of the beter film, known as the Photo-
play League, have already been cited to our readers.
Its intentions are good, and we sincerely hope that its ef-
forts, made, as is usual, by the few earnest workers, may bear
meritorious fruit.
For the second time R. L. Rothapfel of the Rialto theater,
New York, opened his doors to this well meaning organiza-
tion early in the afternoon of Wednesday, February 7. Miss
Helen Varick Boswell, well known for her activities in civic
and educational matters, presided at the meeting and ex-
plained that the Photoplay League was organized for the
purpose of encouraging the higher forms of the motion pic-
ture art, and with a view to improving the general standard
and literary value of the motion pictures displayed through-
out the country. Miss Boswell stated that the Photoplay
League had been formed on a national basis, and that it is
expected that a million members will be enrolled during the
coming year to act as a unit in upholding the better type of
motion picture. "There are no so-called 'uphfters' in the
leao-ue " explained Miss Boswell, "no quibblers over small
details' and the league has no purpose to harass the film
1350
THE MOVING PICTURE WORLD
March 3, 1917
manufacturer or the exhibitor, but to support them in their
best work."
The league hopes to accomplish its purpose by indorsing
such particular films as meet its required standard, and by
informing its members of those pictures to which its recom-
mendation has been given, which will then be asked for by
members at their own motion picture houses. The league's
object will be to encourage manufacturers in the production
of the better type of film, and by the increased patronage
of members to make it possible for exhibitors to display
these films more generally.
The practical difficulty in exhibiting pictures which would
appeal to the discriminating was explained to the members
of the league who were present by Mr. Rothapfel, manager
of the Rialto theater, who told of various disheartening
experiences to the motion picture producers and theater
managers in catering to the discriminating public.
The majority of producers have already approached the
league with a view to having their pictures recommended
to league rrtembers. The various branches of the Federation
of Women's Clubs (which consists of some three million
members) among numerous other organizations, are acti^ly
supporting the movement.
All communications should be addressed to Frank La-
scelles, Director of the League, 665 Fifth avenue, New York.
Educational Pictures and the Sunday Question
Carefully Chosen Programs Are Valuable Aids in Building
Up Local Confidence in the Exhibitor.
THERE is no other form of amusement in force now
before the public eye and mind which has the mani-
fold advantages of the moving pictures. The ever
widening scope of their powers bring them within every
known possibility for good, and so few occasions for evil,
except in the hands of the most unscrupulous persons.
The exhibitor who is fully possessed of the knowledge
of this quality and value of that which he is delivering to the
public should be animated by the highest possible motives to
serve them in such a way that his service shall be beyond
reproach; he should know that where there is no reproach
there can be no opposition. On this basis the Sunday ques-
tion is one of easy local adjustment, not as to the nature and
purposes of the picture, but rather as to the congenial rela-
tions of the picture house to its immediate community. On
the other hand, if an exhibitor insists upon running an in-
discriminate program, thinking only of the immediate dimes
and temporary crowds, he must not be surprised if he finds
that he has lost the confidence of those whose support he
most needs and also the very profits he so eagerly sought.
Wherever the need of the Sunday exhibition arises the first
difficulties are cleared away if it is known that the character
.of the exhibition is above reproach, leaving only the mat-
ter of the suitability of the exhibition to become settled. This
can, in most instances, be done by an appeal to the objects
and purposes sought to be fulfilled by such exhibition by a
program of the standard referred to below.
Ideal Frogram as Seen in New York.
Of course there is the feature play of recognized merit and
suitability, a review of this does not necessarily come at this
time. Suffice it to say that it occupies one-third part of the
program time, the remaining part of the program and time
being taken up as follows:
Current Events.
The important matters before Congress are given to the
people through pictures of the leading characters interested
in them. The "leak" is made important through a picture of
the committee in charge, together with a picture of Mr.
Whipple, their counsel and most important witnesses. How
the government takes care of the elk and antelope in the
Yellowstone Park during the winter months, and the domes-
tic habits which these animals acquire affords some very
pretty pictures. The new head of the navy in succession to
Admiral Dewey in the person of Rear Admiral Benson makes
the people (especially the young) acquainted with one of the
two important branches of the nation's defence. The launch-
ing of the new battleship Mississippi, the third of its kind,
is in line with patriotism, now so thoroughly and properly
rampant.
War Events.
A decidedly new aspect of the war is given in these most
recent Powell pictures, in that they are a departure from the
battlefield incidents. The Mohammedans as prisoners are
shown, as they are living amid new surroundings without
that local relationship so necessary to them in their religious
observances. They are, however, allowed full privileges to
live and worship according to their custom. In one place
a mosque has been built, with the separate tower, from which
the call to worship is made, other habits are provided for
so that they shall not be compelled to complain of their
forced confinement. The natives of Algeria, North Africa,
and the more distant India are all shown in this series,
which is as instructive as it is interesting.
Curiosities of Natural History.
A very pretty set of colored Pathe pictures is "Small Birds
of Warm Climates." The coloring of these interesting crea-
tures is truly magnificent. The species are exceedingly rare
to us of these colder regions and are at once a revelation
and lesson. "Butterflies and Bees" are another series which
come out of their familiarity, now that they are shown in
all their beautiful coloring. Boys will be glad to see the
Admiral and the Peacock and the Swallowtail in their glow-
ing and attractive colorings and increase their interest in
their entomological studies with the additional profit.
"The Living Book of Nature" (Ditmar).
A new chapter in this book begins with Fish Fed Ani-
mals. That there are many animals that are only fish fed
does not readily occur to the lay mind and these pictures
are therefore doubly interesting. The feeding of sea-lions
and other members of the seal family in confinement is at-
tractive. The boy baseball enthusiast will grow green with
envy at the unerring dexterity with which these animals
catch in their mouths whatever is thrown to them.
The Beaver in his haunts making special preparations for
winter is full of interest. That marvelous instinct which
teaches them how to select their winter abode, how to fur-
nish it. and what food to store, is semi-human. A study of
the animals with their singular land and water powers is
revealed.
"Eruption of Mt. Kilauea" (Universal).
This is one of the most marvelous pictures ever taken of
a volcanic eruption, the photographer risking his life in the
event, yet securing what is perhaps the most remarkable of
the kind ever produced and richly repaying for the strenuous
efforts made. Mt. Kilauea is the earth's largest active vol-
cano, located on the island of Hawaii, in the Pacific ocean.
Its crater is eight miles in circumference and encloses an
undulating field of hard black lava which lies from 200 to
700 feet below the crater's rim. Near the center of this is
a pit some 2,000 feet wide and 1,000 feet deep in which a
mass of lava in the molten state rises and recedes at irregu-
lar intervals. When the volcano is in eruption the field of
black lava breaks up into huge blocks, and from the cracks
between these blocks fire fountains spurt up into the air
at a height of from ten to fifty feet. As one of the earth's
natural wonders -this film will be useful in many ways.
"The Diary of a Puppy" (Vitagraph).
A pretty little story of great value and interest to an audi-
ence of children, it is essentially a children's picture. The
sub-titles tell a most attractive little story, all of which is
real and natural, and should be included in all children's
programs, as they will delight in following the puppies
through all the necessary antics of what is a thorough day's
life of a puppy, giving a strong contradiction to what is
known as a "dog's life."
Humorous.
Mutt and Jeff are not always entitled to a place in an edu-
cational program. An exception must be made when these
two worthies are found posing as Spanish bull fighters. Here
the artist has exceeded himself, for, without doubt, for clever-
ness of execution, fidelity to the subject, even in fun, to-
gether with clean mirth, this series of sketches make it worth
a place on any program having for its purpose a healthy
laugh without being too absurd.
The above are given by the writer as seen in but two per-
formances of that kind of a program which is above criti-
cism and reproach and which stamp the house where they
are exhibited as one that is filling all that it can in the way
of clean, healthy pictures, and as such are above reproach.
W. H. J.
HERMAN F. JANS TO TAKE. FIRST VACATION IN
TEN YEARS.
Herman F. Jans, president of the New Jersey Metro Film
Service, No. 71 West Twenty-third street, accompanied by
Mrs. Jans and their ten-year-old daughter Mildred, soon will
leave for an extended tour of the South. This will be the
first vacation Mr. Jans has taken since he entered the film
industry. Mr. Jans and his family will go direct to Jackson-
ville, Fla., and from there will visit St. Augustine, Ormond,
Daytona, Palm Beach, Miami and, if time permits, Key West
and Havana, Cuba. On the return trip they will stop at
Tampa, and also at Savannah and Atlanta, Ga.
March 3, 1917 THE MOVING PICTURE WORLD
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Among the Picture Theaters
§^
£T'i?s Strand Theater, Philadelphia, Pa.
Newest Picture House in City of Brotherly Love Makes
Generous Provision for Its Auto Clientele — Period of
the Italian Renaissance Inspiration for Interior
Beauty of Structure.
THE Strand theater, at Germantown avenue and Venango
street, Philadelphia, is the latest and probably the
most complete temple of the silent drama to be found
in that city. It has many features to commend it, but none
more striking than the way in which it makes provision for
motorists. Located on the principal business street of the
great North Philadelphia section, a few hundred feet from
Broad street, the principal artery for automobile traffic, it is
excellently situated to attract the attention of passing motor-
ists who can scarcely miss seeing the two glowing electric
signs which surmount the facade, one blazoning "Strand,
Photoplays de Luxe" and the other the feature of the day.
Moreover, motorists who stop are surprised to find that
they may leave their machines in a commodious garage next
door to the theater, which has space to accommodate 300
cars. This service is rendered without cost.
Entering the theater the motorist finds that special pro-
vision has been made for his comfort there also. A section
of the orchestra is equipped with a series of boxes supplied
with comfortable wicker chairs especially for his accommo-
View of Interior of Strand Theater, Philadelphia, Pa.,
Showing Arrangement of Boxes and Organ.
dation. By this means the theater may hope to attract
patrons of the best class from all sections of the city.
Yet catering to automobile traffic is not the prime purpose
of Herbert Effinger and his mother, Mrs. J. Effinger, two of
Philadelphia's most progressive and successful exhibitors,
who built and own the house. The Strand is essentially a
neighborhood theater and it is the aim of the management
to make it an institution of which every resident of North
Philadelphia may be proud. True, motorists are made ex-
ceptionally comfortable, but so is every patron of the house,
as may be judged from the detailed description of its con-
struction and equipment, which follows.
Entering the lobby an immediate impression of absolute
comfort is obtained. The walls are faced with marble to a
height of several feet and the floors are tesselated. On the
floor are spread beautiful rugs and above the marble paneling
a series of Venetian mirrors alternates with paintings of
prominent stars. Passing the ticket booth, which is equipped
with the latest devices, a huge Damascus lamp is seen sur-
mounting a round divan and along the walls are massive re-
productions of period furniture, in which patrons may com-
fortably await their friends. On the ceiling is a splendid
mural painting, one of several which adorn the house. Vases
of hothouse flowers give joy to the eye.
The lobby is triangular and connected with the theater
proper by a series of glass and mahogany doors. The audi-
torium is rectangular in shape and of such proportions that
1,800 people are accommodated on one floor, despite ample
aisle space and the unusual width of the seats. There is no
balcony in the usual sense, but a series of boxes equipped
with wicker chairs run around three sides of the auditorium
supported by massive columns crowned with notably grace-
ful, gilded Corinthian capitols.
The interior decorations were designed bv Signor Bar-
barita, an Italian artist. A color scheme of ivory, old rose
and gold prevails and the period of the Italian renaissance
has been the inspiration for its application. Imported rose
damask hangings cover the walls in place of paper or paint
and everywhere graceful Venetian mirrors give an effect of
light and spaciousness.
The chairs in the boxes, which seat 500, are wicker, as has
been mentioned, and the seats downstairs are of Circassian
walnut upholstered in red Spanish leather. In addition to
the usual retiring rooms for men and women, which contain
every convenience and are in charge of competent attendants,
there is a spacious parlor for women, done in dove gray and
blue, and a reception room which might have been one of the
apartments of a Florentine prince. Check rooms and a first
aid equipment are also supplied.
The lighting is equally complete. The indirect and semi-
indirect systems have been discreetly combined and, while a
series of wall brackets adds to the decorative effect, most of
the illumination comes from unseen sources. A most con-
spicuous feature is a huge inverted dome in the middle of the
ceiling through whose translucent panes filter innumerable
combinations and gradations of color.
Over the proscenium arch is a mural painting on which
Signor Barbarita has evidently spent his finest skill. In
method of construction and mechanical equipment the house
is equally admirable. It is of fireproof construction through-
out, equipped with nearly double the number of exits re-
quired by law, and with all approved safety devices. The
stage is full sized and equipped to handle elaborate dramatic
productions should they be desirable.
Two Simplex power driven machines are used. The oper-
ating room is fireproof. The screen is of the latest type and
an elaborate stage setting, which is changed from time to
time, furnishes an agreeable rest for the e.ye when pictures
are not being shown. The ventilation system insures a
complete change of air every three minutes and thermostats
give an equable temperature.
Only photoplays of the best quality are shown. The
house presents first runs in its neighborhood. Mr. Effinger's
previous success with the Leader theater in West Philadel-
phia insures his ability to pick programs. Music is featured
to an unusual degree. An orchestra of eighteen pieces under
the direction of Jacob Friedman and an organ played by
Henry Spiller are customarily employed. The choice of
musical programs is notably good and, in addition to organ
and orchestra, Mr. Effinger also engages local soloists of
ability to render vocal numbers.
The personnel and discipline of the staff are as remark-
able as anything about the house. Every member is taught
to feel a personal interest in each patron and to treat him or
her as an honored guest. The male members of the staff ap-
pear in full evening dress and a pretty corps of ushers under
the direction of Miss Eva Mosier are tastefully garbed.
James J. Springer, the house manager, is a showman of
ability "and experience. Joseph Friel is projection "engi-
neer," and Edward Farley, chief electrician.
The house was opened on New Year's day and has sprung
into immediate popularity. Three performances a day are
o-iven at 2 IS, 7 and 9 o'clock. Prices range 10 and 15 cents
at matinees and 20, 25 and 35 cents in the evening.
1352
THE MOVING PICTURE WORLD
March 3, 1917
Picadilly Theater, Rochester, N. Y.
The Clinton-Mortimer Corporation's $250,000 House Contains
All That Is Beautiful in Theater Building— Screen Sinks
Through Floor Into Pit When Not in Use— Then Illum-
inated Fountain Appears.
Till-: Picadilly, which was opened in Rochester, N. Y., re-
cently, is regarded as one of the finest moving picture
theaters in the country. A photograph of the house
appears herewith. The Clinton-Mortimer Corporation built
the Picadilly at a cost of $250,000. The officers of the com-
pany are William Daininger, president; J. G. Comerford, vice-
president; A. B. Headley, vice-president; William S. Rdey,
treasurer; Walter H. Seeley, secretary and managing direc-
tor; T. J. Swanton, F. A. Sherwood, W. H. Kline, J. E. Fer-
guson, H. W. Hart and William Bausch, directors. W. F.
Bossner, who has had a wide experience in the moving pic-
ture business, is house manager. He managed the Park
theater, of Boston, and opened the Crescent in New Orleans,
with pictures.
The Picadilly is on Clinton avenue north, with frontage on
both Mortimer and Division streets. The main entrance is
on Clinton. There is a handsome lobby with four ticket
selling windows, one on each side and two in the center, also
the house manager's office, and stairs leading off each side
of the lobby, one to the balcony, and one to the boxes. This
entrance leads the patron to the center of the house.
On Mortimer street there is another entrance, where there
is a large lobby, retiring rooms and two more ticket windows.
Three of the latest style machines, made by the Baird Mo-
tion Picture Machine Company, and equipped with lenses
ground especially for them by the Bausch & Lomb Com-
pany have been installed. There also is a Minusa Gold Fibre
Screen. There is a large balcony, with entrances from three
levels, also a series of boxes on each side. The view of the
Picadilly Theater, Rochester, N. Y.
screen is unobstructed. At the first level from which there
is an entrance to the balcony is a wide promenade, hand-
somely furnished and finished in elaborate woodwork, with
seats all about and rich carpets and mirrors. On the mezza-
nine floor are the main retiring rooms. Above is a smaller
promenade.
Patrons are delighted with the seating arrangement, which
obviates all overcrowding. The seats are twenty-two inches
wide. There is extra space between the rows.
Rex Stovel, a prominent theater artist, directed the design-
ing and construction of the stage, which is noted for its beau-
tiful appearance. The orchestra is seated on a half stage in
front of the screen. Stairs lead up on each side of the stage,
through arbors and gates. The screen sinks through the
floor into a pit between pictures and in its stead is seen a
fountain, which comes through the floor to take the place of
the screen.
The building is fireproof and of steel and concrete con-
struction. The decorations are a work of art. The "mush-
room" system of heating is used. There are ducts in the
floor discharging warm or cool air, as wanted, beneath every
other chair in the auditorium. The heat is forced in by a
huge fan, and in summer time the air may be cooled by pass-
ing through water tanks.
The director of the orchestra is Susan Tompkins, of Ro-
chester, a successful violinist, who has appeared in vaude-
ville. There are sixteen soloists in the orchestra. Besides
the orchestra there is a pipe organ, a choralcelo, in which
the pipes are all made of wood. The tone is therefore su-
perb. The Picadilly is featuring the Paramount service.
There has been a heavy attendance since the opening.
Isis Theater, Portland, Oregon
Suburban Photoplay House Enjoys Continued Prosperity-
Only One Change of Management in Nine Years.
THE Isis theater, Sellwood, a suburb of Portland, Ore.,
was built in 1908 and was the first theater in that sec-
tion of the city. It has met much competition since
its erection, but has come out on top through it all. The
building is of cement and was erected by William Strahlman
for Alfred Gleason, who opened the house. Mr. Strahlman
took over the house in 1911 and has since conducted it. That
a suburban showhouse should have had but two owners in
nine years is somewhat of a record, and the continued owner-
ship of the Isis by Mr. Strahlman is remarkable.
Mr. Strahlman increased the seating capacity to 250 and
otherwise enlarged the building. The interior has a novel
Isis Theater, Portland, Ore.
beamed effect by reason of the peculiar construction of the
ceiling trusses that support the second story.
The Isis caters to a general family trade, and being lo-
cated a considerable distance from the center of Portland,
enjoys a steadier patronage than many suburban theaters
closer in. Mr. Strahlman uses a regular program and selects,
his features from the open market.
Globe Theater, hew Orleans, La.
Herman Fichtenberg's New House Is a Paragon of Beauty,
Comfort and Refinement.
THERE are few theaters anywhere that present to their
patrons the elegance of appointment and the refinement
of finishing that are offered in the new Globe Theater
that has recently been opened by Herman Fichtenberg on
Canal Street in New Orleans, La. The building of the theater
v/as prosecuted with deliberation and every step in the con-
struction was taken with careful attention to the attractive-
ness which it would contribute to the completed structure.
Simple elegance in color, architecture, and finishings was the
Globe Theater, New Orleans, La.
keynote. It is not a large theater and therein lies the only
regret that might be presented, for already the high-class
attractions that have been featured in this house have drawn
crowds that it was impossible to accommodate. Neverthe-
less, this fact does not detract from the enjoyment of those
persons who are so fortunate as to find seats at any of the
presentations. Every picture that is thrown upon the screen
is accompanied by a carefully selected musical program and
the action is "played" on the magnificent Austin organ or the
baby grand piano by accomplished musicians with as much
care and expression as is ever accorded a dramatic per-
formance.
The Globe has fewer than 1,000 seats, but every one of them
March 3, 1917
THE MOVING PICTURE WORLD
1353
is a preferred seat. This is made possible by the ingenious
arrangement which was studied out with care. The entrance
to the auditorium is by means of a gentle incline and the
patron finds himself in the center of the house. From a
broad aisle he is at liberty to pass toward the screen and be
seated in an opera chair of the latest pattern and air-
cushioned; or he can enter a loge and enjoy ample room in
the seats provided there. Ascending a gentle incline, those
who have a preference for what might be termed the balcony
find themselves in seats which are reallv only a part of the
main floor, but farther removed from the screen. The tone
of color for the walls and ceiling is subdued and restful.
The metal trimmings are of silver and the chaste wood-work
is of mahogany. The patron of this house enjoys a feeling
of delightful restfulness as soon as he is seated and his satis-
faction is completed by the perfect projection of the pictures
and the air of refinement that is a natural consequence in such
a perfectly appointed theater.
Empire Theater, Tientsin, China.
Empire Theater, Tientsin, China
Magnificent, Thoroughly Modern Photoplay House, Equipped
With Latest Devices and Conveniences, Located in
French Concession in This City.
IT WILL probably be interesting to many to know that
one of the handsomest and best-equipped motion picture
houses in the Orient, and one which in fact compares
favorably with similar houses in any part of the world, is
situated in China. This is the Empire theater, of which A. Bari
is proprietor, located in Tientsin, in the French Concession.
Auspicious circumstances marked the opening of this the-
ater, which took place a short time ago, the first performance
being an invitation affair, at which a collection was made for
the benefit of
the Allied Red
Cross Funds.
There was not
a vacant seat
anywhere in
the house, and
in fact it was
necessary for
extra seats to
be provided to
accommodate
the crowd. The
stage boxes
were occupied
by the French,
Russian, Brit-
ish and Belgian consular staffs, and the music revealed the
fact that the building possesses excellent acoustic proper-
ties. The cafe, as well as the refreshment counter in the
foyer, were well patronized, and the receipts which were
also donated to the Red Cross Fund, helped materially to in-
crease the total amount.
The opening program consisted of music by the band of
the 16th Colonial Infantry, whose services had been lent by
the commandant for the occasion. The following American-
made pictures were shown: a Vitagraph comedy, "An Error
in Kidnapping"; Essanay picture of Charlie Chaplin, "The
hampion," and the Universal Special Feature, "Neptune's
Daughter." Topical war films from Great Britain and
Flanders were also shown. The bill evoked much enthusi-
asm. The per- _^__ _ ... ....,_
formancecame
to a close with
the rendering
of the Allied
National An-
thems by the
French Band.
Located on
the corner of
the Rue du
Chaylard and
Rue Fontan-
ier, the main
entrance of
the Empire
faces south
on the latter
street. As will
be noted from
one of the accompanying photographs, the building has a
striking exterior. In addition to being equipped with the
latest appliances for motion picture projection, the building
is so constructed that it may be used for the spoken drama
as well. The stage measures 28 feet in width and is 34 feet
deep, and overhead is a specially constructed sliding plat-
form, on which are mounted calcium lights, which can be
thrown upon the scenery and performers from an advantag-
eous angle. This platform is also used in handling the scen-
ery, and the height of the ceiling of the house is sufficient
to allow the drops to be drawn straight up instead of being
rolled.
For the artists there are three large, well-appointed dress-
ing rooms on each side of the stage, together with a spacious
property room. The theater has an excellent ventilating
system, and is also equipped with the best heating, lighting
and sanitary appliances. Approximately 600 patrons can be
accommodated in the orchestra or pit and dress-circle, a
clear and uninterrupted view of the stage and screen being
afforded from all parts of the house. In addition, there are
also six commodious opera boxes. Many facilities for af-
fording comfort and pleasure to the patrons are provided.
The seating plan of both the pit and dress circle is divided
by two wide aisles, and in addition there is a wide aisle
along the wall on each side. The interior decorative effect
is striking, and is further enhanced by the beauty of the soft
mellow lighting system used, the illumination being supplied
by a large chandelier suspended from the ceiling over the
center of the auditorium, together with numerous other
lights which have been so distributed throughout he build-
ing so as to produce the greatest efficiency and at the same
time blend with the decorative scheme and show off the ar-
tistic beauties of the house to the best advantage.
One of the most attractive features is the lobby, from
which three wide double doors afford entrance to the audi-
torium, and a corresponding number provide egress to the
street. There are also two wide reinforced concrete stair-
ways which lead to the dress circle, as well as to the roof
garden, which insures the comfort of the patrons during the
summer months. The lobby is well lighted and heated, and
decorated with potted plants in profsuion.
One of the most striking features of the Empire, both from
an artistic standpoint, and from the standpoint of comfort
and convenience of the patrons, is the foyer, which as will
be seen from the accompanying photograph, is abundantly
provided with luxurious upholstered divans and seats so ar-
ranged as not only to provide an uninterrupted view along
the wide boulevard on which the theater is situated, but also
to allow the
afternoon pat-
rons the full
benefit of the
sunlight
which pours
in through
three large
windows
which occupy
almost the
entire wall
space on one
side. These
windows are
covered with
handsome cur-
tains which al-
so enhance the
beauty of the
general decorative scheme, probably the most striking fea-
ture of which consists of the high partitions, the upper part
being ornamented with grill work, surmounted by capitals
on which are potted plants.
Interior of the Empire Theater, Tientsin.
China.
Beautiful Foyer of the Empire Theater,
Tientsin, China.
ANNA, ILL., HAS NEW THEATER.
A corporation composed of about twenty-five prominent
citizens of Anna, Illinois, is erecting a new theater, at a cost
of approximately $14,000, for the presentation of the best mo-
tion pictures. It will be known as The Main theater, and is
expected to be ready for opening during the latter part of
February or the first of March.
The building is 33 by 126 feet, will seat 454, and is of brick
with white enameled tile front and concrete floor. The
equipment includes a splendid heating and ventilating system.
Anna is a town of three thousand inhabitants and already
has one good picture theater. E. S. Alden is president of the
new company and U. D. Wiley, manager.
1354
THE MOVING PICTURE WORLD
March 3, 1917
CROOK yarns and sob stories are not finding great favor
in the eyes of the new president of the British Board
of Film Censors, T. P. O'Connor. Drastic modifica-
tions have had to be made to two or three foreign produc-
tions submitted to his scrutiny during the past fortnight,
particularly in relation to the depiction of crime. Pro-
tracted "last gasp" scenes, too, are being shorn of much of
their original length under the Irishman's regime at Shaftes-
bury avenue.
* * *
The prominence of this question of moving pictures and
crime in the press, pulpit and upon the platform as almost
the only alternative topic to the war, has been dissected and
analyzed to such an extent that new evidence becomes really
interesting. At the second sitting of the Kinema Commis-
sion at Westminster, Cecil Hepworth was the principal wit-
ness and he strongly differed from those people who would
have no pictures shown dealing with crime of any kind.
The works of Dickens dealt almost entirely with crime, he
pointed out, yet found a place unquestioned upon the book-
shelves of young people. The famous burglary in "Oliver
Twist" was no more likely to incite a desire to burgle when
shown on a picture than in print. Probably it would be rea-
lized in the future that there was practically no subject
which could not be effectively and properly dealt with by a
producer who was sincere and in earnest, and who had suf-
ficient knowledge and control of his craft. It was not the
subject that mattered, but the treatment.
* * *
Looking, into the future, Mr. Hepworth said: "We have
only touched the merest outer fringe of the greatest pos-
sibilities of living photography. Among the industries to
be fostered kinematography will be one. Perhaps the old
boast will be paraphrased and it will be said in the future
'trade follows the film.' There is an immense and unex-
plored field for the industry in the domain of education, and
it is waiting only for a cheaper base than celluloid, for ex-
pense is practically the only thing standing in the way of
progress. The war has hindered the coming of the ideal
substitute, but it is on its way and will probably be another
form of cellulose of a non-inflammable nature, and with its
coming the last real reproaches against the film for educa-
tional purposes will disappear."
* * *
Two years ago I chronicled the fact that Walter Mac-
namara of the Macnamara Feature Film Co. of New York
was in this country making scenes for a photoplay entitled
"Ireland a Nation." The completed production was not ex-
hibited on this side until last week, the United Kingdom
rights being purchased last year by Fred Sparling, a Dublin
exhibitor. Owing to transport difficulties copies did not ar-
rive in time to permit of a public premiere earlier than last
Monday week at the Rotunda, Dublin. Upon the third per-
formance of the picture the owner of the film received no-
tice that its exhibition in Ireland had been prohibited by
the military authorities, and, accordingly, the film was with-
drawn. The subject, it must be mentioned, had previously
been seen and passed for exhibition by the military press
censor in Dublin.
* * *
A new regulation recently drafted under the Defense of
the Realm Act makes it now necessary for firms or indi-
viduals exporting posters from this country to America and
neutral countries in Europe to obtain a special permit from
the Chief Postal Consor, Strand House, Carey street, Lon-
don, W. C. Permits may be obtained at this address. The
term poster includes photographs and pictorial representa-
tions but not circulars and catalogues.
* * *
A rumor has pervaded the countryside recently to the ef-
fect that the government is contemplating closing down mov-
ing picture theaters in Great Britain, and considering its
suspected source it is not unlikely that the story has been
elaborated in its transmission to the States. Let it be said
immediately that the Home Office absolutely denies any
such intention.
* * *
The newest phase in which the industry is co-operating
with the state concerns the new war loan. The Treasury
Department has furnished exhibitors with a set of slides
bearing arguments to popularize the issue, for display upon
the 5,000 kinema screens in the country. The spirit in which
the trade has taken up the idea is that in which it pays its
millions a year amusement tax, and is its best assurance
against any unconsiderate government action.
* * *
With so many people on the two hemispheres seeking to
manufacture grounds for denouncing amusements it is of
more than passing note to hear of a bishop sound a warning
against "this dangerous repression/' Bishop Frodsham,
speaking at Cheltenham, said that when the church attempted
to repress them it failed badly. The Puritans of early Stuart
times saw the moral evils veiled in the amusements of their
days. They did not realize so clearly that the love of
amusement was not only justifiable but inveterate. They
not only banned maypoles, but organs and fiddles, puppet
shows, village dancing, athletic contests and games — in short,
everything that bore the semblance of popular amusement.
The recoil of the national mind thus forcibly wrested from
its bias was the active cause of the subsequent burst of li-
centiousness and moral degradation which disgraced the
reign of Charles II. The moral of this failure should not
be forgotten today.
* * *
An army captain who has been touring the "Battle of the.
Somme" film through Russia, visiting many places from
Courland to Siberia, and Finland to the Caucasus, speaks
warmly of the average Russian's enthusiasm for the picture.
There are more shows in Moscow, he says, than in any other
city of its size in the world.
* * *
For the most attractive day bill announcing the exhibition
of one of their feature films a Birmingham exchange is offer-
ing £1,250 in sums of £100 and £25 each as prizes to
exhibitors.
* * *
F. R. Goodwins, chairman of the Cinematograph Exhibi-
tors' Association, disclosed a few later and more reliable
statistics relative to the industry in his evidence before the
Kinema Commission on the first day of its sitting. In one
recent year 4,767 new film subjects were issued, and the av-
erage yearly footage of new films released exceeds six mil-
lion feet. The footage in use each week at the theaters in
Great Britain is over 70,000,000 feet. Our annual exports
and re-exports are valued at £364,000, while imports ac-
count for something like £1,210,500 a year, Mr. Goodwins
calculates that 3,375,000 people visit our theaters every week
day, with 375,000 on Sunday. Only 500 shows open on Sun-
day in Great Britain, most of them being in the metropolis.
One-half of the visitors occupy seats of the value of three-
pence or less. The number of persons engaged in the in-
dustry is now between 80,00 and 100,000, and the capital in-
vested through limited companies alone is nearly £19,000,000.
Private capital, of which no official figures are available,
would probably account for an additional £10,000,000.
* * *
The present week, January 15-20, has been a rush week
with London exhibitors, due to the release of a war picture
even better than the now famous "Battle of the Somme." It
is called "The Battle of the Ancre and the Advance of the
Tanks." The subject deals with the struggles on the Ancre
during last autumn and the adventures of the British land
dreadnaughts. The "Tanks," as they are popularly designated,
appeared on the programs of 112 theaters in London on Mon-
day. At a suburban house at Finsbury Park a crowd of
2,000 had to be turned away, and at the West End theaters
all seats were booked up well in advance. It is estimated
that 1,400,000 people have already seen the film during its
five days showing in London. Will Jay is the booking direc-
tor on behalf of the War Department, responsible for the
pictures.
* * *
The first of the William Fox comedies is to be shown to
the trade next week. Both are two-reelers entitled "A So-
cial Washout" and "Chased Into Love." J. B. SUTLIFFE.
CAMERAGRAPH CLUB BALL.
On Saturday evening, March 3, the Cameragraph Club of
the Nicholas Power Company will give its second annual
ball at Arcadia Hall, Halsey street and Broadway, Brooklyn.
The club is composed of the heads of the various factory
departments of the Power establishment and the superin-
tendent, Theo. Uhlemann, is the president. Nicholas Power,
Edward Earl, John F. Skerrett, A. J. Lang, S. S. Cassard
and Will C. Smith are honorary members and take an
active interest in the affairs of the club. The ball promises
to be one of the events of the year in picture circles.
March 3, 1917
THE MOVING PICTURE WORLD
1355
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Popular Picture Personalities
WHO'S WHO IN THE MOVING PICTURE WORLD
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COMPILED BY THE STATISTICAL DEPARTMENT
lb
SANTSCHI, William Thomas. Born in Luzerne, Switzer-
land. Swiss-German parentage. Stands six feet two inches,
and weighs 212 pounds. Light blue eyes, light brown hair,
light complexion. Mr. Santschi made his stage debut De-
cember 20, 1897, and for ten years
played in stock and with touring com-
panies. The first day of January,
1908, saw him at work in the Selig
studio in Chicago and he has been
with that company continuously ever
since, playing leads and heavies as
Fate and the director decided. The
first picture in which he played was
the single reel production of The
Heart of Maryland, and to list his
subsequent appearances would con-
sume too much space, since he has
come down from the single reel days
when forty to fifty parts a year were
not uncommon. He was Stephen
ff>
*
J&
Just
Brice in The Spoil;
ers and Boris in
The Garden of Al-
lah.
HAYAKAWA, Sessue. Born in Tokyo, Japan. Japanese
parentage. Is five feet eight inches tall, and weighs 155
pounds. Black hair and eyes. Mr. Hayakawa, or more prop-
erly Sessue, since in Japan the surname is first pronounced,
gained his experience on the Japanese
stage and came to America to prac-
tice his profession. He was employed
by the N. Y. M. P. Corp., for plays
calling for Japanese roles, and his suc-
cess won 'the interest of Thomas H.
Ince, who provided him with a series
of productions giving full exploitation
of his remarkable ability. His
first play was The Typhoon,
but the production to fully es-
tablish him as a star was Hon-
orable Friend. Since then he
has been seen in innumerable
plays and has passed from the
Ince to the Lasky management,
returned from Hawaii, ^> ~~) / „. i
where he went in search QJ^^^^^^^^y
of atmosphere for a new /]
play. V
NORMAND, Mabel. Born in Boston, Mass. Miss Nor-
mand is silent as to height and weight, but admits that her
hair is dark and her eyes brown. Miss Normand came to
the attention of the photoplay fans some five or six years
ago in the Betty series, done by the
Vitagraph. This was in the days
when the identities of the players
were not generally announced and
the various inquiry departments were
deluged with inquiries as to Betty.
Later she went to the Biograph and
it was here that some bathing sub-
jects attracted more general atten-
tion than ever. When the Keystone
was formed Miss Normand left the
Biograph with Mack Sennett and
Fred Mace and in the early days this
trio did much to create a name for
the Keystones. Later Mr. Sennett
turned his attention to directing and
Mace formed a company of his
own for a time. She followed suit
and the Mabel Normand Feature ^-^i
Film Co. is the result.
>n to aireciiiijj hi
sciences,
character
modeling
astrology,
reading
JOYCE, Alice (Mrs. Tom Moore). Born in Kansas City,
Mo. Her father was of Irish and French parentage and her
mother a native of Wales. She is five feet, six inches tall,
weighs 120 pounds, has dark brown hair and eyes and an
olive complexion. Miss Joyce's stage
experience is limited to a single ap^
pearance at a Green Room Club "Re-
hearsal" at the Astor theater in 1916,
but her picture debut was made in
October, 1910, in Kalem's "The Engi-
neer's Sweetheart," and she continued
with the Kalem Company until
February, 1915. She was famous for
her playing of Indian roles, but has
assumed a wide range of characters
ranging from Indian and railroad
plays to School for Scandal and other
classics. She is at present connected
with the Vitagraph Co. She is inter-
ested in the study of the occult
palmistry, /? /?■ ~)
and is devoted to the S .>/
simple life. V *
FARRINGTON, Frank. Born in London, of English
parentage. Is five feet eleven inches, and weighs 173 pounds.
Dark brown hair, grey eyes and dark complexion. He made
his stage debut in 1895 and b;s first picture appearance in
1910. He has appeared with the Edi-
son and Thanhouser companies, and
at present is connected with the
Famous Players. He is perhaps best
known as the villain, Braine, in "The
Million Dollar Mystery," "and only
the other day a relative wrote from
abroad that the soldiers in the
trenches were cursing the villainous
Braine, for the Mystery is one of the
newest pictures at the base camps in
France. He is by no means a one-
part player, for his chief fad is make-
up, and like most trained actors, he
cannot understand the demand for
"types" contending that even for the
possible to
camera it is
make up so well that a
close-up will not reveal the
artifice.
kJL^t ^™
'&SlA*~~-4'
€tn^
BOTTOMLEY, Roland. Born in Liverpool, England.
English-Scotch ancestry. Is five feet nine inches. Weighs
155 pounds. Brown hair, dark blue eyes, fair complexion.
Mr. Bottomley made his stage debut in 1896, as a boy actor,
and for twelve years toured in Eng-
land, America, Australia, South
Africa, Germany and Holland, under
the managements of Sir Henry Irv-
ing, Sir Johnston Forbes-Robertson,
Klaw & Erlanger and Henry W.
Savage. He made his picture debut
in September, 1914, in "Broken
Vows," and has played with Kleine,
Equitable, Kalem, Famous Players
and Gaumont, and is now doing leads
with the Balboa Company. He' cre-
ated Phil in "You Never Can Tell,"
Lucien in "The Pink Lady." Forestan
in "Veronique," the Dancing Master
in "Hook," of Holland and Lord
Lawrence in "The Girl Behind the ^ — ^sg
Counter." In pictures he was fea- v2a^»v«U V^s Jiuno^^ _
tured in "In the Grip of Evil" and _
"The Neglected Wife."
1356
THE MOVING PICTURE WORLD
March 3, 1917
Another Move Toward Cleansing
Clean Picture and Play League of America, Inc.,
Has Initial Meeting at Washington
Irving High School
WITH offices in the Sun Building, a Members' Council
composed of representatives of organizations the mem-
bership of which exceeds 5,500,000, and with C. Van
Cortlandt Van Deusen as executive director, the Clean Pic-
ture and Play League of America, Inc., has been launched
with a good purpose in view. At the first meeting of the
league, which was held at the Washington Irving High
School, on the evening of February 14, the objects of the
organization were stated, and are as follows:
"To unite representatives and members of the various re-
ligious, educational, ethical, civic and other membership or-
ganizations, individuals, producers and exhibitors of motion
pictures and plays for the purpose of co-operative and con-
certed action against the production and exhibition of motion
pictures and plays of such a character and theme that will, in
the judgment of the members, offend public decency or tend
to impair or debase the morals of the youth of the nation, or
those that, in the judgment of a subsidiary branch of this
corporation, will be obnoxious to local sentiment. To foster
the production, exhibition and patronage of clean motion pic-
tures and plays. To aid public officials in enforcing the com-
mon and statutory laws and local ordinances in respect to
public amusements and places of public amusements. To
prevent the use of the motion picture screen and dramatic
stage for political purposes. To restrict the granting of
licenses to conduct places of public amusement to persons of
good moral character. To gather and diffuse information
among its members as to character and theme of motion pic-
tures and plays in time for members and their children to
avoid those which would shock their moral sense, or their
religious, political or ethical belief or racial pride. To secure
the enactment of uniform laws and ordinances relative to pub-
lic amusements that will tend to the better protection of pub-
lic morals and at the same time respect the just rights of
those engaged in providing clean public amusements. To do
any and all other things incident to or necessary in the carry-
ing out of the objects herein specified."
It will be noticed that the Clean Picture and Play League
of America, Inc., does not limit its proposition of cleansing
to the moving picture screen, but includes also the spoken
play. The discussion which took place on Wednesday eve-
ning, however, dealt almost entirely with the moving picture
problem. The meeting was called to order by Hugo V.
Wittenberg, secretary of the league, and was later addressed
by Edward Feeney, K. S. G., chairman of the National
Committee on Public Morals of the Catholic Federation of
the United States, who touched lightly on the power of the
moving picture, legalized censorship, and of the unhappy
condition which allows what he called "parasites of the in-
dustry" to manufacture and exhibit indecent films.
Mr. Van Deusen, who was selected chairman of
the evening, reviewed conditions in general. He drew
attention to the laxity displayed among officials in enforcing
the laws, using as illustration the frequent exhibition of the
female nude on the screen, and of certain productions that
had recently been exhibited, and which he had been told had
worked unlimited harm. One of these productions pictured
a young girl working in a department store and being robbed
of her earnings by a lazy father. When her shoes were worn
almost off her feet she took the only alternative open to her
to procure the necessary articles, attended a cabaret per-
formance on a Saturday night and returned home to her
mother on Monday morning with a new pair of shoes. The
inference is easily drawn. He stated that the picture had no
moral balance, and went so far as to say that a certain
notorious white slaver had been heard to remark that this
picture had been a great help to his business. Later in the
everjing Rabbi Goldstein, referring to Mr. Van Deusen's de-
nouncement of this picture, gained considerable applause for
his remark, "Down with the conditions that allow employers
to pay girls wages that make it necessary for them to resort
to the cabaret to get shoes!"
One of the questions that seemed to be uppermost in the
minds of the Members' Council, as stated by Mr. Van Deu-
sen, were not alone on how to prevent the showing of in-
decent pictures not yet released, but also how to get rid of
those that are already in circulation.
Perhaps the most interesting address of the evening, ap-
parently impromptu, was that made by Rabbi Goldstein, who
stated briefly his belief regarding moral standards. In speak-
ing of his own work in the various districts of the city he
stated that the pictures he would consider all right for the
Bowery would be altogether out of place in Bensonhurst or
Rockaway. He did not believe, moreover, that he had any
right to force his own standards on other people. He also
stated that he considered that the remedy in the correction
of the moving picture program lay with the representatives
of localities. And as we understand it, the general feeling of
the gathering was that the matter to be dealt with properly
must be attacked locally. Rabbi Goldstein summed up this
belief in the words of Edgar Allan Poe, "The drama's
patrons the drama's law dictates."
Samuel Lesselbaum ably represented Brooklyn's 130 ex-
hibitors, stating that they were one and all ready to co-
operate with the league in the cleansing of the screen. Mr.
Lesselbaum, who holds the unique position of being a school
teacher in the same locality where he has his moving pic-
ture houses, made the statement that no exhibitor could hold
out long on the exhibition of vicious pictures.
A resolution which was recently handed to Governor Whit-
man by the exhibitors of Bronx County was read by Mr. Van
Deusen in which they pledged themselves to hold to certain
high ideals in connection with the exhibition of moving pic-
tures.
Among the Members' Council and officers of the Clean
Picture and Play League of America, Inc., are such names as
E. H. Tomlinson, National Editorial Association, president;
Samuel I. Berman, treasurer; Professor Edward H. Todd,
president College of Puget Sound; Professor L. H- Murlin,
president Boston University; S. L. Rothapfel, Rialto theater;
Rev. Henry Collin Mintin, D.D., National Reform Associa-
tion; W. F. Haddock, president Actors' Society; George
Arliss, president Actors' National Church Alliance; Arthur
Capper, Governor of Kansas; Ernest Lister, Governor of
Washington; Sadie American, founder of the Playground
Association of America; Mrs. Ira Leo Bamberger, member
Board of Education, and many other persons of equal im-
portance and intelligence.
TORONTO ASSOCIATION HAS NEW SECRETARY.
A special meeting of the Ontario Motion Picture Protective
Association was held at Toronto, Ont, on Tuesday, February
6, when an important change was made in the secretaryship
of the association. On account of some dissatisfaction over
the selection of W. A. Bach, advertising manager of the Cana-
dian Universal, for this office, Mr. Bach decided to resign and
Mr. Alexander, Toronto, treasurer of the former association,
was chosen for the position pro tern. As a result of this re-
arrangement the association, which is primarily an exhibitors'
organization, will have an exhibitor in the important post of
secretary. Mr. Bach received nothing but praise for the ac-
tivity and efficiency which he had displayed in connection
with the reformation of the association in Ontario.
President Cohen, manager of the Globe theater, Toronto,
was in the chair. Other details of business also received at-
tention and arrangements were made for the early calling of
an executive meeting to take up important matters.
POLAND BECOMES FREE LANCE.
Joseph Franklin Poland, who has been doing special
scenario reconstruction and plot analysis for the Rolfe-
Metro organization, has resigned in order to devote all of
his time to the writing of original film stories. Poland, who
is best known as the adapter of the Stingaree stories and
writer of many Vitagraph releases, including "The Rose of
the South." decided that a staff position did not permit an
author to do his best work. At the present time five of his
screen stories are being made at different studios in and
near New York. His latest storv. "The Cloud," featuring Jean
Sothern, is now being produced by Art Dramas. Poland was
one of the first scenario writers to develop to a highly suc-
cessful degree the written-to-order tvpe of scenario, and
during the past twelve months he has had sixtv-five of these
special plays produced by companies in New York and Cali-
fornia.
March 3, 1917
THE MOVING PICTURE WORLD
1357
No Censors for Indiana
Legislators Listen to Exhibitors and Kill Censorship Bills —
Favor Sunday Shows.
THE Indiana General Assembly, in session at Indian-
apolis, has put its stamp of disapproval on censorship
of moving picture films in Indiana and has shown that
it is inclined to refrain from shutting off the operation of the
moving picture theater on Sunday.
Three bills have been introduced durin^ the four weeks of
the session, each of which sought to create a State moving
picture commission, with power to license and censor films
which were exhibited anywhere in the State. Each bill met
the same fate. Each one failed to stick its nose out of the
doors of the committee rooms, committee members killing
off the bills as rapidly as they appeared.
Two of the bills came from the same source. There is in
Indiana an organization which maintains one man in a job
as head of the organization. It has just enough subscribers
to keen this man in the job and away from hard work, it is
said. Two of the bills came from this organization.
The third was introduced by Representative Johnson, a>
resident of Gas City, Ind., a minister and lecturer, and a man
who stands high in the community in which he lived. In
explaining his bill to the committee Representative Johnson
said that he had not fully informed himself as to the condi-
tions surrounding the moving picture industry in the State,
but did know that in isolated instances moving picture films,
which were not fit to be seen by children, had been exhibited
and it was to prevent a recurrence of such offenses that he
introduced the bill.
C. C. Pettijohn, attorney employed by the Indiana Exhibi-
tors' Association, who attended the committee meeting, ex-
plained to Mr. Johnson just what the Indiana exhibitors
wanted in the way of censorship and explained- fully within
the hearing of the committee the ideals and aims of the In-
diana exhibitors. After he had finished with his explanation
and had invited Mr. Johnson to meet with the executive com-
mittee of the organization and explain to them his complaint
Mr. Johnson receded from the somewhat bitter position
which he had taken and announced that he would be glad to
confer with the committee. He then indicated to the com-
mittee that since he understood the position of the Indiana
exhibitors that he was not at all certain that the moving pic-
ture business should be subjected to the detrimental effects
which accompanied a censorship. The committee was also
impressed with the conditions as they are in Indiana and as
they were portrayed by Pettijohn, and decided that the bill
should not pass. It was reported to the parent body for in-
definite postponement and that body concurred in the com-
mittee report, killing the bill.
Arrangements are being made for Mr. Johnson to address
?nd confer with the moving picture exhibitors of Indianapolis
and Indiana.
In an interview with a correspondent of the Moving Picture
.World Mr. Johnson sent out his views toward the Sunday
closing proposition.
"Some people think because I am a preacher and a lecturer
that I naturally am a fanatic on the question of moving pic-
ture censorship and Sunday closing. Quite the contrary is
the truth about the matter. As to censorship, as I said, I
have not been fully informed. But as to the Sunday closing
I have my own ideas. I might say that I have children of
my own, too.
"There is a need for the moving picture show on Sunday.
I don't mean that the educational and religious feature of the
Sunday show should be eliminated. That is a most important
feature and the exhibitor should take care that he shows the
proper kind of pictures. Any good picture is educational in
its scope. Of that I am satisfied.
"With prohibition in effect in the State the men will want
some place to go in the evening. The saloon was not the
place for them to go. But the moving picture show is a good
place. If it is open on Sunday the posters will attract the
average man. He will not hunt the 'blind tiger.' He will
keep away from the 'blind tiger' if he learns to like the movies
as I like them.
"My congregation has hopped on me because I hold these
views. But I have investigated this feature and I feel sure
that I am right. I am a believer in the properly conducted
Sunday show and I believe that it will be properly conducted
when the exhibitors begin to see the trend of public opinion."
BINDBEUTEL WITH SYNDICATE.
G. T. Bindbeutel, until February 10, in charge of the pub-
licity and advertising departments of the Thanhouser Film
Corporation, has been engaged by the Wheeler Syndicate,
Inc., for special writing.
Ohio Censors Becoming Liberal
By Word and Deed They Have Taken a More Human View
of Their Work.
CO-Ol'ERATION between the members of the Ohio
Board of Censors and the exhibtors and exchangemen
of the state in the past has not amounted to much, but
those interested see a change of policy and tactics recently,
based on the utterances of the censors. All three of the cen-
sors have been quoted in the newspapers lately and on topics
directly relating to the work of the board.
Mrs. Maude Murray Miller, who has been on the board
longest, is more or less liberal in her views toward censor-
ing. This attitude has been gained, no doubt, from her sev-
eral years' experience. In fact, she said in a recent inter-
view that her work has enlarged her views on many phases
of art and drama. In commenting on the censor's work,
she said:
"It is impossible to have a standard or any fast and set
rules for censoring pictures. We have much trouble with
nudity in films. In this we are guided by the purpose of the
play. If nude figures are dragged into any film in a way
that overburdens the play or plot, and in a way which we feel
has been done simply for suggestiveness, we invariably turn
down the picture or order the parts eliminated. However,
there is no more vulgarity in the art of motion pictures than
in sculpture or paintings.
"We have had too many sex or problem plays, and I be-
lieve they are losing vogue with the public as well as with the
censors."
Charles G. Williams, chairman of the board, recently made
a speech on "Censorship," during which he said:
"Censorship in the hands of intelligent, broad-minded per-
sons is a godspeed to society; but if this power is given to
fools, fanatics or grafters and is conducted in a high-handed,
arbitrary manner, it is an outrage on civilization.
"The motion picture is the greatest educational and amuse-
ment medium since the invention of the press. If guided in
the right channels it will become a great factor for the gen-
eral elevation of the race."
The other member of the board, W. R. Wilson, while not
giving any interviews or making speeches, withdrew his ob-
jections to "The Birth of a Nation," and this big feature was
passed.
So the exhibitors and exchangemen of Ohio, while abso-
lutely against the principle of censorship, are beginning to
believe that the censors have adopted a more lenient policy
and will treat the film business in a broader way than they
have in the past. „
Maxine Elliott Begins Work
Company Assembles at Goldwyn Fort Lee Studio Under
Direction of Allan Dwan — Actress Gets Reception.
MAXINE ELLIOTT, famed throughout the world as a
noted beauty, began her career before the motion pic-
ture camera on Monday, February 19, at the Goldwyn
studios in Fort Lee, with Allan Dwan on the firing line as
her director. Miss Elliott's first role calls for extremely big
acting. The play in which she makes her first appearance,
under the Goldwyn auspices, is the work of Roi Cooper
Megrue, author of "Under Cover," "It Pays to Advertise,"
"Under Sentence," and other highly successful dramatic
sensations.
Miss Elliott on her arrival at the Goldwyn studios found
nearly. all of the executives of the company waiting to wel-
come her. Flowers in profusion and telegrams arrived ahead
of her; congratulatory letters and telegrams, such as a
dramatic star receives on the opening night of a play on
Broadway. Each of the other Goldwyn stars had sent
good wishes and flowers. Mae Marsh, who was the first star
to be announced by Goldwyn at its formation in December,
was working in a studio on the same floor and she at once
visited Miss Elliott and together they had a long talk about
screen make-up.
Miss Elliott's is the second Goldwyn company to get under
way.
Goldwyn has assembled a number of well-known players to
support Miss Elliott. Allan Dwan. director of several of the
most successful Douglas Fairbanks pictures for Triangle,
brings a skilled technical staff with him for the making of
Miss Elliott's picture. Rene Guissart is the cameraman for
Dwan and Mile. Georgette Merthier will aid in the costum-
ing. Mr. Dwan, who combines the artistic and executive
capacities as few men in the industry do, also may avail him-
self of the fine talents of Arthur Hopkins and such units of
Mr. Hopkins' brilliant producing organization as may be
required.
1358
THli MOVING PICTURE WORLD
March 3, 1917
Photoplay League Sees "Vicar ot Wakefiela"
Pathe-Thanhouser Production First to Be Recommended —
Notable Guests at Mrs. Marcus M. Marks' Home.
THE Photoplay League, recently formed as a national
organization for the encouragement of the higher
forms of motion picture art, began actively on the eve-
ning of February 14 its work of recommending pictures
which, in the opinion of the league, should receive the sup-
port of its members and the public.
The first photoplay which will reach the screen, bearing
the hallmark of the league, is "The Vicar of Wakefield," pro-
duced by Pathe-Thanhouser, from Oliver Goldsmith's book.
Edwin H. Blashfield, the president of the league, announced
early on St. Valentine's Day the "Vicar of Wakefield" recom-
mendation, and in the evening Mrs. Marcus M. Marks, a
member of the advisory committee, gave a reception at her
home, Ninety-fourth street and Fifth avenue, where the pic-
ture was shown.
The invited guests were Mr. and Mrs. Reginald Pelham Bol-
ton, Mr. and Mrs. Isaac N. Seliman, Mr. and Mrs. Cornelius
Vanderbilt, Mr. and Mrs. Waldo G. Morse, Mrs. Philip Ly-
dig, Charles Dana Gibson, Justice Edward J. Gavegan and
Mrs. Gavegan, Professor Henry Fairfield Osborn and Mrs.
Osborn, E. H. Sothern, Miss Julia Marlowe (Mrs. Sothern),
Adolph Lewisohn, Mr. and Mrs. Frederick Warde, Evart
Jansen Wendell, Mrs. Simeon Ford, Miss Anne Morgan, Miss
Helen Varick Boswell, Dr. Robert Erskine Ely, Miss Helen
Duey, Mr. and Mrs. Cabot Ward, John Hays Hammond, Dr.
and Mrs. Simon Baruch, Wm. Church Osborn, and Mr. and
Mrs. Cleveland Dodge.
Frederick Warde, who has the chief part in the picture,
told the other guests interesting stories of the "locations"
and other unusual features of the play, which, when it goes
forth to the public, will bear the legend: "This Picture Is
Recommended by the Photoplay League."
Edwin H. Blashfield, the world-famous painter, who is at
the head of the Photoplay League, in announcing the begin-
ning of the league's general campaign, said in part:
"Such pictures alone will be selected from the releases of
the leading manufacturers as reach the special standard of
the league. The thousands of members will be notified of
these and will approach the local exhibitors to insure the
exhibition in their towns of all pictures under the league's
auspices."
Director Frank Lascelles added:
"The league is not concerned with the so-called 'uplift,'
either of exhibitors or the public. It hopes to make possible
the production of good pictures in a profitable way, com-
mercially as well as for entertainment and education."
Mr. Blashfield has almost completed a wonderful symbolic
drawing for the league to be used in announcing its recom-
mendations on the screen. This will be ready when "The
Vicar of Wakefield" is released.
The photoplay is the result of months of artistic effort in
the studios at New Rochelle, and is offered as the greatest
character study ever presented on the screen. As Gold-
smith's story was autobiographical, his action unfolded with
unbroken smoothness, and this is capitalized in the picturiza-
tion.
Mr. Warde is supported by the following notable cast,
under the direction of Ernest Warde, the star's son: Carey
Hastings, Mr. Boyd Marshall, Kathryn Adams, Gladys Les-
lie, William Parke, Jr., Tula Belle, Barbara Howard, Thomas
A. Curran, Robert Vaughn, Grace De Carlton, Arthur Bauer
and Morgan Jones.
Clergy Also View Film.
A delegation of the New York clergy of all denominations
visited the Thanhouser studios at New Rochelle February 8,
by special invitation of Edwin Thanhouser, president of the
corporation, to view the recently completed picture of "The
Vicar of Wakefield," featuring Frederick Warde, acting presi-
dent of The Actors' Church Alliance, as the Vicar.
At the conclusion of the exhibition, Mrs. Thanhouser, Mr.
Warde, Ernest Warde, the director; Mr. Sollinger, the
cameraman, and others of the Thanhouser staff were pre-
sented to the clergymen, who all expressed their unqualified
admiration of the beauty of the film, the splendid photography
>iu1 its accurate visual presentation of Goldsmith's famous
story.
The delegation met subsequently at the Pepperday Inn and
formally passed an unanimous resolution expressing their
appreciation of witnessing the first presentation of the pic-
ture, their hearty endorsement of the work and their appre-
ciation of its perfection and beauty.
The following composed the delegation, which was under
the guidance of Rev. Bentley: Dr. J. R. Harding, Diocese of
New York; Venerable Archdeacon Chas. H. Webb, Long
Island; Rev. St. Clair Hester, Church of the Messiah, Brook-
lyn; Dr. Jno. D. Kennedy, St. Marks, Brooklyn; Dr. Worth
M. Tippey, Madison Avenue Episcopal Church, New York;
Rev. Pelham St. George Bissell, Jersey City; Rev. Jno. M.
Ericsson, Yonkers; Rev. S. Ed. Young, Bedford Avenue
Presbyterian, Brooklyn; Rev. C. F. J. Wrigley, Grace Church,
Brooklyn; Dr. J. B. Mies, distinguished archaeologist; Rev.
T. Basil Young, Union Methodist, New York; Rev. John S.
Haight, St. Andrews, New York; Rev. G. A. Carstenson,
Riverdale, N. Y.;Rev. Walter M. Howlett; Rev. John W.
Heady, St. Peters, Brooklyn; Rev. H. P. Haires, West Farms;
Rev. Leighton Williams; Rev. Pomeroy Hill, Trinity Church,
Brooklyn; Rev. E. P. S. Spencer House of Mercy, Inwood;
Rev. Walter E. Bentley, Church of the Ascension, Brooklyn;
William Trevor, prominent churchman; Louis Leaky, a poet.
QUICK ACTION HERE.
Bide Dudley in Evening World.
William (Bill) Wright, of the Kalem Company, has a farm
somewhere up-State with real l.ens on it. The other day he
sent Sam L. Rothapfel a box of genuine eggs, right off the
hens — the kind Sam truthfully could have acknowledged by
saying, "Yours of recent date received." When the recipient
saw what was in the box he hurriedly mobilized his Rialto
ushers, threw a cordon around the precious gift and had it
escorted to his limousine under heavy guard. The auto was
then driven to the Rothapfel home by a trusted man. Though
the box was carried out in broad daylight, the manoeuvre
was so skilfully planned and swiftly executed that the treasure
was locked in the Rothapfel ice box next to the anthracite
coal safe before the highwaymen that throng Broadway knew
what was coming off.
H. T. COWLING JOINS BURTON HOLMES.
Herford T. Cowling, who for several years has been em-
ployed in making motion and still pictures for the Govern-
ment, has resigned to accept a position with Mr. Burton
Holmes, who will shortly make a six months' tour to make
exclusive travel pictures for Paramount. After spending
the month of February filming the Canadian winter sports,
they will start on a seven months' trip to the Orient and the
South Sea Islands. The trip will include Hawaii, the Philip-
pines, China, Japan, Australia, New Zealand and other inter-
esting and out of the way places. They expect to secure
motion pictures of the only existing cannibal tribes, but
have not yet announced whether they will carry the ban-
quet with them.
FRANK E. WOODS WRITES FOUR FEATURES.
Frank E. Woods, manager of production at the Triangle-
Fine Arts studio in Los Angeles, is the author of four of
the recent and forthcoming releases staged at the plant.
Woods wrote "The Bad Boy," in which Robert Harron ts
being starred; "Betsy's Burglar," the second starring vehi-
cle of Constance Talmadge, and "A Young Gentleman of the
Old School," the itinerant drama upon which Robert Harron
is now engaged. In addition, he is responsible for the so-
cial drama in which Seena Owen's return to the films will
be signalized.
Despite his literary labors, Woods is said to be the^ first
office man on the job at the Fine Arts studio and the last
to leave at night.
ELMER CLIFTON, FINE ARTS DIRECTOR.
Elmer Clifton, for several years a Triangle-Fine Arts
juvenile actor and leading man, has been promoted to the
directorial staff. Clifton will enjoy the distinction of being
one of the youngest directors in the motion picture business
and will have supervision over the work of one of the most
important stars, Dorothv Gish.
He will direct Miss Gish in a new picture that is being
written by Bernard McConville. Frank Bennett will be
Miss Gish's leading man.
Clifton will be remembered by motion picture fans in
many roles, but his most recent one was that of the hunch-
back in "Nina, the Flower Girl."
March 3, 1917
THE MOVING PICTURE WORLD
1359
Programs and Features
Dr. Shallenberger Says There Is a Place for Poth in the Field
of Motion Pictures.
DR. W. E. SHALLENBERGER and the Arrow Film
Corporation will shortly begin the production of a new
feature film to be disposed of on territorial rights lines
when completed. The scenario is founded on a popular story
widely known, which has proved especially well adapted to
translation to the screen. Thomas J. Carrigan, the super-
vising director of the Arrow company, has begun negotia-
tions with two prominent players for the leading roles.
Dr. Shallenberger, speaking of his experience in the pro-
duction of "The Deemster" and its reception on its first
presentation at the Strand Theater, February 8, said: "I
appreciate all the arguments put forward in favor of the
program. The thousands of moving picture theaters through-
out the country must have a source of supply which can be
depended upon to meet constant needs at a price that will
enable the exhibitor to make money.
"The success of the business depends upon exhibitors' suc-
cess. I believe more attention should be given to the needs
and the success of the exhibitor. The program plan, how-
ever, will always leave room for big special features, elab-
orately produced with casts of great prominence, just as there
is always room on a vaudeville bill for big star numbers.
"The essentials of a successful special production are mani-
festly a powerful story adaptable to the screen, the name of
an author sufficiently well known to be an actual asset, and
a star. By star I mean a man or woman of reputation who
possesses the ability to visualize on the screen the character
as conceived by the author- — fulfilling the demands of the eye
as well as all dramatic requirements.
"The work of such a player is many times more satisfactory
to both producer and exhibitor than that of some star of great
reputation. As actors and actresses have become stars in a
single night on the dramatic stage, so may a player on the
screen become of acknowledged prominence even in one pic-
ture.
"A very small percentage of the dramatic talent of the
world has reached the stage and an even smaller percentage
of real picture talent has reached the screen. Producers, ex-
hibitors and the public appreciate this, and I am confident
that the trend of thought in casting in the near future will
be more to consideration of real ability than to taking a name
into first consideration.
"The special feature is just as important today in the indus-
try as the program and will grow in interest and value to the
exhibitor to the extent that it is made of importance and of
special excellence by the producer. It will be appreciated
by the exhibitor just as the big star feature is appreciated by
the vaudeville manager. He picks his bill from regular acts,
but he looks for his big draught to the really big feature head-
liner, for which he may probably pay as much as he does for
all the other acts on his bill.
"Another point the special producer for territorial rights
sale should always bear in mind in seeking a subject is its
probable value as a repeater. I do not mean by this that one
ought to figure on how many times a picture may have to be
shown in a city or town to get the money — far from it. I
mean, is it big enough to get the money out the first time
and yet strong enough to stand return bookings?
"The best bet for the state rights man is a big story by a
big author translated to the screen in a big production with
big artists. This combination will attract really great public
attention. Such a feature will give satisfaction to all and will
bring home the money. Well known and widely read stories
by authors of standing, which are especially well adapted to
screen presentation, should be the object of the special fea-
ture producer. A widely known star is of secondary consid-
eration, provided the character be faithfully visualized on the
screen and the dramatic action be true and convincing."
ELECTION OF GENERAL FILM COMPANY
OFFICERS.
At the meeting of the directors of the General Film Com-
pany at the offices of the company, February 12 and 13, the
following officers were elected: Benjamin B. Hampton, presi-
dent; George K. Spoor, vice-president; W. M. Gulick, secre-
tary and treasurer.
The list of directors of the company elected at the recent
stockholders' meeting- is as follows: Benjamin B. Hampton,
Frank T. Marion. George Kleine, G. A. Reeder, George K.
Snoor. William N. Selig Harold Bolster, Paul G. Melies and
W. M. Gulick.
Film Building in Washington
Outlook for New Fireproof Structure to House Exchanges
Is Good.
THAT there will be a motion picture film exchange
building in Washington, D. C, before the first of June,
is the prophecy now being made by the exchange man-
agers of that city, following a talk which they had with W.
J. Costello, at the dinner meeting held in the Flemish room
of the National Press Club last Monday evening.
The meeting was very well attended, for practically every
one of the large exchanges doing business in Washington
was represented and considerable enthusiasm prevailed. The
leases of several of the companies are expiring, the quarters
of others are being found inadequate, and for others there
is the prospect of early adoption of the proposed fire regu-
lations, which would make their quarters untenable and cre-
ate a confusion that would work havoc with their business.
Mr. Costello appeared before the film men following the
conclusion of their dinner and stated that the plans for the
building were fully completed, with the exception of a few
minor details. The plans are being prepared by B. Stanley
Simmons. The building will be on the large piece of prop-
erty owned by Mr. Costello on Sixth street, between F and
G streets, Northwest, near the building recently erected by
Marcus Notes. The Kleine-Edison-Selig-Essanay Company
now occupies the first floor of the latter, and Pathe, Inc., will
be housed on the second floor after March 1. This will bring
practically all of the exchanges right in the neighborhood.
The Costello film exchange building will be 55 feet wide
and 100 feet in depth. Each floor will house two exchanges.
The building will be thoroughly fireproof in accordance with
the proposed regulations. It will have a face brick front
and will be quite attractive. Windows will be provided on
all four sides and each floor will be well lighted. Each
company will, of course, have an opportunity to express its
desires with respect to the layout of its own exchanges,
such as in the location of partitions, the arrangement of
shelving, and other similar details which must be left to
their individual tastes. Mr. Costello said that the building
would be ready for occupancy the latter part of May. He
is going to New York to take up the problem with the home
offices of the exchanges.
At the request of Tom Moore, who has also been a factor
in the exchange building plan, President Butner stated that
the former was arranging to erect a building on Eighth
street, as previously reported in the Moving Picture World,
and that he had a tenant for the first two floors of the struc-
ture. The erection of a six or seven-story building would
be contingent on the ability of Mr. Moore to get the promises
of the film exchange managers that they will occupy part of
the building at a rental of $1,500 per annum, for approxi-
mately 2,600 square feet of floor space. "Everything is in
readiness with the exception of one or two details," said Mr.
Butner. He conveyed Mr. Moore's regrets at not being able
to attend the meeting in person, but told of his desire to put
up the building. He also stated that Mr. Moore wanted »
three-year lease from each occupant of the building.
COAST PRODUCERS' ASSOCIATION ELECTS
OFFICERS.
The Motion Picture Producers' Association has started its
second year with the same officers who have successfully
piloted the organization during the past twelve months. They
were all unanimously re-elected as follows: President, H. O.
Davis, vice-president Universal Film Manufacturing Com*
pany; Thomas Ince. New York Motion Picture Company,
first vice-president; D. W. Griffith, Fine Arts Film Company,
second vice-president; David Horsley, Horsley Film Com-
pany, third vice-president; Frank A. Garbutt, Mo~osco Photo-
play Company, treasurer, and W. J. Reynolds, secretary.
President Davis and his fellow officers are immeasurably
pleased at the excellent work accomplished by the Motion
Picture Producers' Association during the first year of its
existence and are gratified particularly at the co-operation
which has been extended to all of its members by the civic
and industrial organization of California.
SPEARVILLE, KANSAS, TO HAVE NEW THEATER.
T. J. Stinson, an enthusiastic exhibitor in Spearville, Kan-
sas, has begun the erection of a thoroughly modern and ab-
solutely up-to-date theater on Main street in that city. The
new theater will be 25 feet wide and 90 feet deep, with a
seating capacity of 500. Nothing will be included in the
make-up of the playhouse that is not the latest idea on play-
house construction.
1360
THE MOVING PICTURE WORLD
March 3, 1917
At Leading Picture Theaters
Programs for the Week of February 18 at New York's Best
Motion Picture Houses.
"The Winning of Sally Temple" at the Strand.
THE principal photodramatic feature at the Strand thea-
ter the week of February 18 was "The Winning of
Sally Temple," in which Fannie Ward played the prin-
cipal role. The story is based on Rupert Sargent Holland's
celebrated novel, "The Heart of Sally Temple." As the
pretty actress of old Drury Lane theater, she is given unusual
opportunities to display her talents. Jesse L. Lasky, the pro-
ducer, has mounted the play elaborately and surrounded the
star with an excellent cast, including Jack Dean, Walter
Long, Horace B. Carpenter, Billy Elmer, Paul Weigel, H.
Woodward, Harry J. Smith, Eugene Pallette, Florence
Smythe, John McKinnen, and Vola Vale.
Max Linder, the famous French comedian, in an American
made film comedy, entitled "Max Comes Across"; unusual
pictures taken in Alaska, showing A Sea Lion Rookery and
the capture of whales in the Pacific Ocean, and the Topical
Review, were also shown on the screen. The soloists were
Knud Dalgaard, Grace Hoffman and Auguste Bouilliez.
"Skinner's Dress Suit" at the Rialto.
The Essanay picture, "Skinner's Dress Suit," with Bryant
Washburn in the leading role, headed the Rialto program.
Based on Henry Irving Dodge's best seller of the same name,
the picture is a wholesome, humorous story, without a trace
of the problem play or the melodrama from first to last.
"The Rockbound Coasts of Oregon" was the scenic feature.
The comedy. "Fatty of the Feature Fillums," and Mr.
Rothapfel's "Literary Digest of the Screen" were also shown.
Helen Jeffrey was the soloist.
"Twenty Thousand Leagues Under the Sea" at the Broadway.
The final week of the engagement of the Universal produc-
tion, "Twenty Thousand Leagues Under the Sea," started
February 18. This novel picture has made a record at the
Broadway theater, the business having been uniformly large.
Bill at Eighty-first Street Theater.
At the Eighty-first Street theater four pictures were- shown.
Monday, Tuesday and Wednesday Enid Bennett, in "Prin-
cess of the Dark," and a Triangle Komedy, "When Hearts
Collide," were the picture features. Thursday, Friday, Sat-
urday and Sunday Frank Keenan, in "The Crab," and a Tri-
angle Komedy, "The Telephone Belle," were shown on the
screen.
"The Barrier" at the Broadway, February 25.
Conjectures as to the handling of the Rex Beach Pictures
Company's big feature, "The Barrier," have been set at rest
by the announcement that it will open an engagement at the
Broadway theater, Sunday, February 25, following the run of
"Twenty Thousand Leagues Under the Sea." "The Barrier"
has long been heralded as one of the coming big sensations of
the motion picture world and its reception at the private
showing at the Broadway theater a month ago bore out this
assertion. Seldom, if ever, have the reviewers been as unani-
mous in enthusiastic praise of a screen production. It is
understood that this feature will be shown in Philadelphia,
Detroit, Pittsburgh and Chicago immediately following the
opening in New York.
"The Barrier" is an adaptation of Rex Beach's great novel
of life in California and Alaska and its picture popularity is
assured by its tremendous success as a "best seller" and later
as a big Broadway theatrical hit.
Meeting of Electrical Committee
Board of Society of M. P. Engineers Affiliates With Fire
Protective Association.
THE electrical committee, or rather the committee on
electrical apparatus, of the Society of Motion Picture
Engineers held its first meeting at 10 a. m. in Parlor D,
McAlpin Hotel, New York City, Wednesday, February 7th,
H. M. Wibble, chairman, presiding.
W. C. Kunzman, H. A. Kampe, Max Mayer, composing the
membership of the committee, were present, as well as were
also the Board of Governors, who held a brief session at
noon, the main business of which consisted in affiliating with
the National Fire Protection Association, 57 Milk street,
Boston, and the empowering of committee chairmen to en-
large their committees by appointment.
The electrical committee got down to business and mapped
out a plan of campaign designed to start the ball rolling in
the direction of standardization of electrical apparatus used
in the motion picture industry. It is not expected, however,
that there will be any immediate tangible results in way of
standardization. First, there must be a vast amount of re-
search, comparison and consultation before the body can
determine just what any given standard ought to be.
The society is, however, beginning to move, and while
the movement will necessarily be slow, it io nevertheless ex-
pected to be sure, and accomplish results which will be per-
manent and to the lasting benefit of all branches of the
industry.
The nex-t meeting of the main body will be held in the early
spring at Atlantic City, at which time it is confidently
expected that the present membership will be fully doubled.
Several applications for membership were acted upon favor-
ably by the Board of Governors at the present meeting.
H. B. WARNER ENGAGED FOR "GOD'S MAN."
President W. L. Sherrill of the Frohman Amusement Cor-
poration announces that he has engaged H. B. Warner, popu-
lar as a dramatic and motion picture player, to create the role
of Arnold L'Hommedieu, the lead in "God's Man."
Supporting H. B. Warner in "God's Man" is an exception-
ally well chosen and balanced cast: Jack Sherrill, Edward
Earle, the former Metro and Edison star; Yolande Londow-
ska, premiere Russian dance exponent; Betty Bellairs, Wal-
ter Heirs, Barbara Castleton, Jean Stewart, Lester WalHck
and others.
Director George Irving, who was responsible for the finesse
of production of "The Witching Hour," is again at the helm
of direction and with his company is at present "camping
out" at the east end of Long Island, where the story of "God's
Man" is laid. The production will in all probability be nine
reels in length.
"Fortune Photoplays" Under Way
Many Screen Favorites in the New Companies — Directors
Are Also Well Known.
FOUR companies will be kept going continuously at the
Balboa studios in Long Beach, California, preparing the
"Fortune Photoplays" series for the General Film Com-
pany. The casts of the various dramas, which are to be four
reels in length, based on stories in the Street & Smith chain
of magazines, will comprise some of the leading screen play-
ers of the younger generation.
Among these are Winnifred Greenwood, who has been
doing leads for American; Margaret Landis, the youthful
Southern beauty, who made a success from her first appear-
ance at the age of nineteen; Vola Vale, Ethel Ritchie, Gloria
Payton, Kathleen Kirkham and Mignon LeBrun. Male leads
will be done by Arthur Shirley, Clifford Gray, Melvin Mayo,
Cullen Landis, the nineteen-year-old brother of Margaret
Landis; R. Henry Grey, Lewis King and James Warner.
Bertram Bracken, who has been in the East directing Theda
Bara and other stars for the Fox Film Company, will direct
one of the companies. Another will be handled by Edgar
Jones, formerly of the Metro forces. The other two com-
panies will be under the direction of Harry Harvey and Will-
iam Bertram.
ORRIN DENNY, INVENTOR.
Orrin Denny, laboratory superintendent of the Signal-
Mutual studios, has recently invented two laboratory devices
which he has had patented. One of the contrivances does
away with the wooden pegs heretofore used to hold the
developing racks in the tanks, the other is a faster and more
convenient method of fastening the film to the drying drums.
Both devices are very simple, but have proved of inestimable
value in the Signal plant, where they have been used for
several weeks. Mr. Denny has received offers from several
people to establish agencies for the handling of these effi-
ciency aids.
M. RADIN WITH SHERRY EXCHANGE.
William L. Sherry last week appointed Mathias Radin,
former manager of the Strand theater, Hempstead, Long
Island, as additional salesman in New York City for the
William L. Sherry Feature Film Company, distributors of
Paramount pictures in this district. Mr. Radin began work
with the Sherry offices the week of February 5 and during
the first week added a considerable volume of business to the
large amount that concern already enjoys. Mr. Radin is a
very well known exhibitor and is very popular among house
managers of New York City.
March 3, 1917
THE MOVING PICTURE WORLD
1361
JM
Chicago News Letter
m.
By JAS. S. McQUADE
The "Star" Craze in Moving Picturee.
WHAT started the inordinate demand for high-salaried
stars in moving pictures? Was it initially due to the
producer or the exhibitor? If not, then to whom? A
little reflection will reveal that the members of the great
moving picture theater-going public are responsible. They
liked this or that actor or actress, and they demanded that
their local theater should furnish the pictures in which they
appeared. And this and that favored actor or actress was
"played up" by their producing companies for all they were
worth and a great deal more.
Now, from what seemed such a simple beginning, there
has developed a condition that imperils the business, unless
the extra cost of production is saddled on patrons of moving
picture theaters, who are paying little more, if anything, to
see the highly expensive productions which have been made
at their bidding.
And here the exhibitor must share his part of the blame, if
we can call it blame. He has failed on the firing line of the
business to demand and get a higher scale of prices for his
shows. Acting in combination, the exhibitors of the country
could have increased their admissions, and each for himself
could have convinced his patrons that the increased price was
due to the vastly increased cost of the product handled by
them.
But the producers cannot escape censure in the matter. It
was not enough that hitherto unheard of salaries were paid
to players, but reckless competition between producers made
the figures soar still higher. As a consequence the business
is top-heavy, and unless ruinous competition is soon suc-
ceeded by a hearty co-operation among producers for the
good of all, there will be a topple.
But that would not put an end to the moving picture.
Oh, no!
A great reformation in production, distribution and ex-
hibition would follow, and the moving picture would go
steadily forward to its goal.
The Reel Fellows Studio Ball a Big Success.
The Chicago Reel Fellows ball in studio "C," at the Es-
sanay plant, Saturday evening, February 10, was a big suc-
cess. About 2,500 people attended, the event being open to
the public as well as to invited guests. It is given out that
$1,500 was taken in, and the amount will be used for furnish-
ing the club's new headquarters at 207 South Wabash avenue.
A reception committee, including Misses Mary Charleson,
Nell Craig and Marguerite Clayton, and Messrs. Henry Wal-
thall, Max Linder and Edwin Arnold, of the Essanay com-
panies, greeted the guests as they arrived, and Mr. Linder
I and Mr. Walthall afterward made brief addresses from a
platform constructed for the purpose. As everyone who is
acquainted with Mr. Ljnder knows, he very rarely trusts the
English language sufficiently to converse in it, and much less
when making a speech. He, therefore, spoke in French, and
his delighted audience seemed to enjoy it all the more.
In studio "B" Bryant Washburn enacted a scene from
"Aladdin Up to Date," a forthcoming Essanay subject that
will be released through K-E-S-E, and the throng of spec-
tators was highly interested and instructed.
"Rob Reel," of the Chicago American, got out a Reel Fel-
lows extra in honor of the occasion, and the copies were
eagerly seized by the guests as a souvenir.
It was 3 o'clock a. m. before the gathering broke up, to
the strains of "Auld Lang Syne."
Wm. Sievers Purchases Rights to Missouri for "The Garden
of Allah"— Tells of Big Success of "The Crisis."
Wm. Sievers, secretary of the New Grand Central Amuse-
ment Company, St. Louis, Mo., was in the city Wednesday
and Thursday, February 7 and 8, on business, and made a
pleasant call at the Chicago office during his stay.
Mr. Sievers stated that "The Crisis," which had just closed
a five-weeks' run at the New Grand Central, was the most
successful photoplay ever exhibited in St. Louis, and an-
nounced that it will open a run (after its St. Louis success)
at the New Center theater, Kansas City, Mo., on February
18. This theater is owned by Samuel Zukor and is pro-
nounced the most up-to-date house in Kansas City. Mr.
Sievers will have charge of the run in Kansas City and will
take along with him the leader of the orchestra in St. Louis,
and all the special settings used at the New Grand Central
will be used at the New Center.
Captain Stanley Lewis, a retired United States Army offi-
cer, has been engaged by Mr. Sievers to deliver lectures in
public schools of the higher grades throughout Missouri, in
which he confines his remarks chiefly to President Lincoln.
Captain Lewis also makes sepia drawings showing scenes
of the period in which the story is laid, and these appear on
the windows of prominent banks, business houses, etc. A
well-laid-out advertising plan in the daily press has also been
completed by Mr. Sievers for the Kansas City engagement.
After the Kansas City run the road company will proceed
to St. Joseph, Mo., and thence to Joplin, Mo. Admissions
which obtained at the New Grand Central for "The Crisis"
were 25, 50 and 75 cents, and these prices will be charged
wherever the super feature is shown.
Mr. Sievers has purchased "The Garden of Allah" from the
Selig Polyscope Company for the state of Missouri, after
several private viewings in the Selig projection room. In his
judgment this great picture will repeat the success of "The
Crisis."
"Beware of Strangers" Makes Successful Chicago Opening.
"Beware of Strangers," Selig's big eight-reel production,
which exposes the modus operandi of the blackmailing syn-
dicate recently broken up by the United States Department
of Justice, opened its run at the La Salle theater, Saturday,
February 10. under the management of Jones, Linick &
Schaefer. Since then the house has been taxed to capacity
at every presentation, while long lines wait outside for a
chance to enter.
The methods of blackmailers under the wing of the Mann
act, wire-tappers and fake clairvoyants are seen to the life
on the screen, the characters being excellently sustained by
a strong cast of Selig players.
These include Thomas Santschi, who appears as John
Montor, the head of the syndicate; Miss Bessie Eyton as
Madeleine, Montor's daughter; Jack Richardson as the fake
clairvoyant; Ed. Coxen as Harry Lyttle, the defaulting bank
president; Miss Fritizi Brunette as Bertha Gibson, secretary
to Lyttle and also his fiancee; Vivian Rich as the Lorelei;
Al. W. Filson as the confiding millionaire business man;
Frank Clark as the fake doctor, one of the cleverest of the
blackmailing gang, and Miss Eugenie Besserer as Mary De
Lacy, one of the decoys of the dangerous organization.
The Chicago dailies, without exception, have commended
the production highly, not only for the accuracy with which
the pictures reveal the operations of the gang, but also for
the fine acting and settings.
The story was written by Gilson Willets and the direction
was in the hands of Colin Campbell.
The admission at the La Salle is 25 cents, and only adults
are permitted. Jones, Linick & Schaefer own the rights
to Illinois and Indiana for the picture.
Chicago Film Brevities.
M. A. Choynski, of Chicago, holds that his rights and the
rights of the other nine exhibitors on the board of directors of
the National Motion Picture Association have been infringed
by Lee Ochs, president of the national organization of ex-
hibitors. He charges Mr. Ochs with having arrogantly taken
upon himself the duties of the board of directors before men-
tioned, in his controversy with the Universal Film Manufac-
turing Co., and holds that the said controversy should be in
ihe li the ten exhibiting directors and not in the
hands of Mr. Ochs. Mr. Choynski, as one of the ten exhibi-
tors un the hoard mentioned n ents being deprived of his
rights in the matter.
Following are the exhibiting directors in the National As-
sociation ot the Motion Picture Industry, who were elected
at the last national convention in Chicago: Frank J. Rem
busch, Thomas Furniss, M. A. Choynski, Prcd J. Herrington,
A. P. Tugwell, L. L. Levine, Samuel H. Trigger, Louis Blu-
menthal, Peter J. Jeup and Charles VV. Phillips.
* * *
At the annual meeting of the board of directors of the
Rothacker Film Manufacturing Co., held in this city Thurs-
day, Feb. 8, the following officers were elected: Watterson
R. Rothacker, president; N. J. Baumer, vice-president; H. J.
Aldous, secretary and treasurer; E. H. Philippi, assistant
treasurer, and J. G. Hahn, assistant secretary.
A dividend of 10 per cent, on the common stock and of 7
per cent, on the preferred stock was declared at the meeting,
and authorized to be paid.
* * *
"Fatty" Arbuckle, it is announced, will leave Los Angeles
Saturday, Feb. 17, for New York City, where he will begin
work early in March on a series of two-reel comedies for
Paramount. He will make a brief stop-over in Chicago on his
journey east.
* * *
The third annual banquet and ball of The Showmen's
League of America will be held in the Gold Room of the
Congress Hotel, this city, on Feb. 20. All arrangements have
already been completed, and it is expected that the event will
be one_of the most successful of its kind yet held.
* * *
Mrs. S. M. Bowden, wife of the lessee of the Glen theater.
Glen Ellyn, 111., called at this office last week and renewed
their annual subscription for the Moving Picture World.
Glen Ellyn has a population of 1,700 people, but it has been
found that only paying presentations can be given for three
days of the week — on Tuesday, Friday and Saturday evenings.
The house seats about 300 people, and Paramount programs
are offered on Tuesdays and Saturdays, and General Film
Company's on Fridays. The admission is ten cents for adults
and five cents for children.
* * *
Jack Harlow, sales manager of the Zenith Motion Picture
Co., Chicago, left for New Orleans, Feb. 14, with a company
of players to make the exteriors of three commercial photo-
plays, which include the five-reel feature, "Maternity." Presi-
dent Brinner, of the company, and Mrs. Brinner accompanied
the party.
* * *
A presentation of "The Crisis" was given at the Michigan
State Penitentiary, at Jackson, Sunday, Feb. 4, through the
kindness of John H. Kunsky, of Detroit, who owns the state
rights of Michigan for the big Selig picture. Mr. Kunsky
writes that the prisoners enjoyed the occasion extremely,
their applause and tears being offered in tribute to the great
story and its action.
* * *
Win. N. Selig announces the first release through the Gen-
eral Film Co. on March 3 of a series of one-reel comedies
that will be released weekly. Some of these are entitled "No
Place Like Home," "Over the Garden Wall," "Everybody
Was Satisfied," "Bill and the Bearded Lady," etc.
Word has been received from Selig's Los Angeles studio
that "Little Lost Sister," in which Miss Bessie Eyton, Miss
Vivian Reed, George Fawcett and an able cast appear, is near-
ing completion. The production is under the direction of Al
Green and will be released March 12 through K-E-S-E.
"The Girl Philippa" has done so well at the Ziegfeld that
it will be retained for the third week. Alfred Hamburger
announces that the same star will be seen at the Ziegfeld
in "The Glory of Yolanda" for the week beginning March 3
* * *
Dick Travers, the well-known Essanay star, has again
joined the ranks of the benedicts. He and Miss May Frank-
lin, who will be remembered as one of the beauties of "The
Time, the Place and the Girl," which made a great hit sev-
eral years ago, were united in the bonds of holy matrimony
on Saturday, Feb. 10. It is said that the romance be^an
years ago in Toronto, in Mr. Travers* school days. The
happy pair will spend their honeymoon in New York City
Many years of happiness is the wish of the writer
* * *
Mary Pickford, on her wav to Los Angeles to produce her
next picture, "Rebecca of Sunnybrook Farm," in the Laskv
studios, stopped over in Chicago for several hours Sunday,
i eb. 11. A private luncheon was given in her honor, in the
Rose Room of the Hotel Sherman, at which the representa-
tives of the leading Chicago dailies and others were guests.
M»s Pickford gave out quietly to Miss Mae Tinee, of the
Tribune, that after sixteen months more before the camera
she will retire. Miss Pickford was accompanied by her
mother, her sister Lottie, and Lottie's baby, Mary. Max
Goldstine, manager of the Artcraft Chicago office, was host
at the luncheon.
* * *
L'. S. Army Films, in ten reels, will be shown during the
week of Monday, Feb. 19, at the following theaters in Chi-
cago: Covent Garden, Vitagraph, Paramount, West End,
South Shore, Michigan, Biograph and Knickerbocker. These
films were prepared in Chicago some time ago under Captain
F. R. Kenney, of the United States Army, for the special pur-
pose of answering the question, "How can I best serve my
country?" They show how soldiers train, what is required
for the protection of this country in case of war, and what
every American might expect should the call for universal
training be made. A United States soldier will be in at-
tendance at each of the theaters mentioned to answer all in-
quiries and to enroll recruits.
* * *
Jones, Linick & Schaefer have contracted with Essanay for
a pre-showing of the Max Linder comedies, one week prior
to the regular release date, at their Rialto and McVicker's
theaters. This means that patrons of these two houses will
view the comedies one week before they will be seen in any
other Chicago theater.
* * *
Miss Edna Goodrich passed through the city Monday, Feb.
12, on her way to New York, where she will begin work on
a series of features for Mutual in about two weeks. The
titles of these photoplays will be announced in the near
future. Miss Goodrich spent several years of her girlhood in
this city, where she attended the Lake View High School.
* * *
Adolph Zukor, president of the Famous Players Film Ser-
vice, was the guest of Aaron J. Jones and Adolph Linick
Tuesday and Wednesday, Feb. 6 and 7, and afterward pro-
ceeded to Los Angeles.
* * *
A dispatch from Duluth, Minn., on Feb. 14, gives the news
that the St. Louis County Humane Society of that city
adopted a resolution on the date mentioned asking the State
Legislature to pass a law prohibiting children under fourteen
from attending a moving picture theater, unless accompanied
by their parents.
* * *
A 99-year lease has been closed with the Marshall Field
estate for the site at the southwest corner of State and Lake
streets, this city, by Martin Beck, the estate of Charles Kohl,
Herman Fehr and others owning and identified with the
Palace and Majestic theaters. On this site, which is valued
at $2,250,000, a great vaudeville theater seating 3,000 people
will be erected. The foundations for the building will be laid
some time this year. The structure in which the theater will
be located, which will also include stores and office?, will cost
$1,250,000. The building will have a frontage of 180 feet on
State and 160 feet on Lake street.
* * *
Peter Schaefer, of Jones, Linick & Schaefer, left for the
Bermudas last week by way of Palm Beach, Fla. He will stop
over at the latter resort for a time and will then proceed to
the islands. He will return about April 15.
* * *
Samuel H. Trigger, a member of the national executive
committee of the M. P. E. L. of A., has authorized Louis H.
Frank to sue that committee in his name, in connection with
Air. Frank's removal as manager of the National Exposition
at a recent meeting in Chicago, on the ground that he, Mr.
Trigger, had not received notice of said meeting at which
such action was taken.
* * *
The meeting of the sub-committee of aldermen, at which
the increase of licenses on moving picture theaters will be
discussed, has again been postponed from Tuesday, Feb. 13,
until some future date.
JOHNSTON SUES THE REVIEW.
William A. Johnston, editor of the Motion Picture News,
has instituted an action against the Exhibitors' Review al-
iening libel and claiming damages to the amount of $50,000.
March 3, 1917
THE MOVING PICTURE WORLD
1363
Egm— — ana— b— aam
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News of Los Angeles and Vicinity
By G. P. VON HARLEMAN
Bernstein Will Soon Start Production
Beautiful New Studio Almost Completed — Betty Brice to Be
Starred in Big Feature Play.
A REPRESENTATIVE of the Moving Picture World
recently paid a visit to the new home of the Bern-
stein Film Productions at Boyle and Stephenson ave-
nues on perhaps the most picturesque spot in Los Angeles.
The studio site is on the grounds of the old Perry residence,
a magnificent mansion surrounded by a natural park cover-
ing eight acres. The natural features of the tract are won-
derfully beautiful, the house with its columns and towers,
being situated on an eminence from which the land drops
gradually into dells and glades. The old mansion has been
remodeled as a residence for Mr. Bernstein. On a large
open space is the new studio being erected. It is almost com-
pleted and has a stage, one of the largest in Los Angeles.
A long row of dressing rooms has been built two stories in
height. Production will be started probably next week. The
first film to be produced is a series of five-reel pictures, each
complete in itself, to be called "The Seven Cardinal Vir-
tues" and beginning with a story by Henry Christeen War-
nack entitled "The Single Standard." Mr. Warnack has writ-
ten three stories for this serial. Rosalie Ashton and Beatrice
Morris, three, and Ray Lewis, the Canadian poetess, one
of the five-reel scenarios.
Betty Brice will be the featured star. Miss Brice is from
the Lubin company. She is a Washington girl who stepped
into the position of leading woman with the Belasco com-
pany in Washington at the age of 15 years, playing all the
old standard bills opposite Edwin Arden. From Washington
she went to Baltimore, where she played a season with the
Poli stock company, appearing the following season with the
Orpheum in Philadelphia. Then followed engagement with
the Keith circuit as leading woman for their Union Hill
stock. There, at the old Hudson theater, Miss Brice became
exceedingly popular and appeared with great success in
"Camille," "The Divorce Question," "The Traffic," "Sapho,"
"Jerry" and other plays.
Miss Brice's director for Bernstein films will be Jack Pratt,
who directed her in Lubin productions. The supporting cast
has not as yet been selected, but Mr. Bernstein has signed
up several well known players, announcement of which will
be made very shortly.
In an interview with a representative of this paper Mr.
Bernstein expressed his earnest intention of producing noth-
ing but pictures for the clean minded. Said Mr. Bernstein:
"You might.ask if this will be a success financially. Of
course it will. Is it only licentiousness, crime and morbid-
ness that can be made interesting? Don't you realize that
filth, moral and physical, will eventually sicken the ones that
delve into it? It is the same with pictures. The seekers
after morbidism and so-called questionable productions, as
well as sex problem pictures, cannot themselves support the
theaters, and the exhibitor is beginning to realize that fact.
By exploiting this kind of production he is slowly but surely
driving away the better class of people who have taken to
the motion picture theater as the logical place to spend an
evening with the family. 1 contend that clean motion pic-
tures can be made with a story so interesting, the dramatic
value so great, the settings so beautiful and the productions
so near perfect that besides attracting the clean mind it will
also attract those who seek the lurid or sensational, and in
time make them staunch supporters of the pictures that
need not bring a flush of shame to the cheek."
Continued Mr. Bernstein: "Ever since I left the Boys'
Institute as its superintendent I prayed for the opportunity
to make pictures that I need not be 'ashamed of, and which
parents would not fear to have their children see, and, at the
same time, make them so good that the people witnessing
them would demand more of the same kind. My prayers
have been answered and I am ready to launch my project
proving that such pictures can be made a greater financial
success than those pictures which depend upon police and
newspaper condemnation for their demand. It can be done,
and in my small way I will prove it, with the aid of the
exhibitor and the public."
A Visit to the Monogram Studios
Shorty Hamilton Busy on His New Series — Directed by
Bob Gray.
This week we made a trip to the Monogram studios to
see our friend, Shorty Hamilton. Shorty is the star in the
series, "The Adventures of Shorty Hamilton," now being
produced by the Mono-
gram Film Company
for the Mutual pro-
gram. Shorty is weil
remembered for his
work with Keystone,
Ince and other com-
panies. He was discov-
ered by William H.
Clifford, who is now
writing the stories for
the popular c o w b o v
star.
When Clifford, sev-
eral years ago, was
writing stories for
Thomas H. Ince, then
producing pictures at
Inceville, he noticed a
short, happy-faced cow
puncher in the ranks of
the employees at the
film cam, p. Clifford
asked permission of
Mr. Ince to feature the
sturdy little chap and
Shorty was promoted
from a $25 a month
cowboy to a regular
photoplayer. When
Clifford went with the
Famous Players Shorty
joined the Keystone
Film Company, and
there appeared in many
slap- stick comedies.
With the formation of the Monogram Film Company, Shorty
was made a star of a company of his own.
Bob Gray, recently with the Lasky Company, has been
engaged as his director. Gray has now finished three pic-
tures, "Shorty Breaks the Yellow Ring," "In the Tiger's
Den" and "Shorty Goes to College."
The first episode of this series was released by the Mutual,
January 15, and the pictures are being produced and ex-
hibited at the rate of one two-reeler each week.
The Monogram studios are located oh Boyle Heights.
This location, however, is only temporary, as the Mono-
gram Film Company has made arrangements to move to
more spacious quarters in Hollywood within a very short
time.
Shorty Hamilton.
Visiting the Balboa Studios
Norman Manning Has Introduced Efficiency System at
Horkheimer Brothers' Plant.
WE PAID a visit this week to the studios of the Balboa
Amusement and Producing Company, at Long Beach,
California. Balboa has now one of the most attrac-
tive and elaborate studios on the Pacific Coast. We- had the
pleasure of a chat with H. M. Horkheimer, the general presi-
dent, and were conducted through the plant by Norman
Manning, business manager and efficiency expert. Mr. Man-
lo64
THE MOVING PICTURE WORLD
March 3, 1917
ning has so arranged everything around the plant that there
is not a prop nor an article, however unimportant, that he
cannot lay his hands on within a fraction of a second. It
isn't a matter of card indexing and filing systems, but the
man actually has all these things at his finger tips, and can
tell any employee of the big plant where to find anything
from a spool of thread to a grand piano. Almost everything
in the studios is on rollers and Mr. Manning has devised
a thousand and one time-saving schemes for handling
scenery and props and taking care of same. Everything is
kept in tip-top condition. In the glassware department
there is enough glass to fit out a five-and-ten-cent store.
Not a speck of dust anywhere, and a man was polishing
glasses like a first-class bartender. Mr. Manning's pet de-
partment evidently is the automobile garage. The com-
pany owns twenty cars and sometimes hires as many more.
The Balboa Company is now working on a new Pathe
serial, "The Twisted Thread," and a most elaborate set has
been built on the new stage. Frank H. Crane will direct
the serial, assisted by Otto Hoffman and Thomas Swem,
technical director. Kathleen Clifford will be the featured
star, assisted by Gordon Sackville, leading man; Bruce
Smith, heavy lead; Julian Dillon, juvenile lead; Corenne
Grant, heavy leading woman. Additions will be made as the
production proceeds and several of Balboa's famous Beauty
Squad will be given a chance to make good.
The story was written by President Horkheimer, and
Chief Scenario Editor Will M. Ritchey will complete its
adaptation for the screen.
Universal City Doings.
Director Lynn C. Reynolds has completed the picturization
at Universal City of the interior scenes for his current feature
production depicting life in the Klondike during the period
of 1898. The exterior scenes for this Alaskan photoplay
were photographed in the high Sierras near Truckee, Cali-
fornia, where atmosphere as perfect as that of the far north
was obtained. There the company had the dog teams, the
sledges, the deep snows and ice and the members were cos-
tumed in the skin clothing the prospector.
During the company's absence General Manager H. O.
Davis and O. L. Sellers, manager of productions, erected on
one of the big stages at Universal City a typical dancehall,
with its small stage, bar, gambling tables and the space set
aside for the dancers, so that upon the return of Reynolds
with his featured players — Myrtle Gonzales, Gretchen
Lederer, George Hernandez and Jean Hersholt — the set
was ready for the director's use.
In the filming of these scenes Reynolds insisted that every
detail be true to life in the frozen north and he had the
assistance of a well-known character of the north, known as
"Alaska Jack." The actors and actresses used were selected
Alaskan Dance Hall Set at Universal City.
as types particularly fitted to the atmosphere of the Yukon
dancehall. Even the stoves were made out of iron gasoline
tanks, such as were utilised in the early days near the Arctic
Circle.
The set was so large that in order to get it entirely into
the lens of the camera it was necessary for Cameraman Clyde
Cook to place his instrument on one of the adjoining stages.
Here were shown the prospectors gambling, leaning against
the bar and dancing with the girls. The dances were the
two-step and the waltz of that period, none of the modern
dances being permitted by the director.
New Ince Leading Man.
A new leading man, a new character man and a new
character woman were engaged this week by Thomas H.
Ince to appear in support of Enid Bennett in her new Tri-
angle-Kay Bee play. They are Roy Fernandez, Andrew
Arbuckle and Cora Drew, and each has appeared to advan-
tage in a number of screen productions. Fernandez is ap-
pearing opposite Miss Bennett, while Arbuckle and Mrs.
Drew are portraying character roles.
Victor L. Schertzinger to Direct in Films.
Victor L. Schertzinger, the Ince composer, has been ap-
pointed director at Culver City. Not as musical director,
but real sure enough
film director. Mr.
Schertzinger has been
intrusted with the re-
sponsibility of directing
an elaborate Triangle-
Kay Bee play, in which
Charles Ray will ap-
pear as the star.
Schertzinger joined
the Inceville forces in
June, 1915, to write the
musical accompani-
ments for Triangle-Kay
Bee plays. Last spring
he visited the East
with Ince for the pur-
pose of directing the
orchestra at the im-:
portant showings of
"Civilization."
Upon his return to
the studies in the fall,
he abandoned the work
of composing for the
equally absorbing task
of studying direction.
He acted as aide to
several of the Ince di-
rectors, analyzing the methods of each, and frequently offer-
ing valuable suggestions. This week Ince placed him in ab-
solute charge of the Ray vehicle.
The Ray subject is a serio-comic tale of the baseball
diamond, in which the popular Ince star plays the role of
a country youth. It was written by C. Gardner Sullivan.
Victor Schertzinger Readings His
Script to Charles Ray.
Los Angeles Film Brevities.
A number of notables arrived on the Coast this week.
Adolph Zukor, president of the Famous Players-Lasky Com-
pany, is here. Messrs. Kessel and Baumann, executives of
the New York Motion Picture Corporation, and H. E. Ait-
ken, president of the Triangle Film Corporation, have ar-
rived in the city. John R. Freuler, president of the Mutual
Corporation, and S. S. Hutchinson, of the American Com-
pany, are also in Los Angeles. Carl Laemmle is on the
Coast, William Fox is expected to arrive next week, and
so is Colonel William N. Selig.
Director Rollin S. Sturgeon, Gail Kane and a company
of American players were in Los Angeles this week to film
some scenes for the current American production, "Whose
Wife?" William Russell and his director, Ed. Sloman, were
also in Los Angeles filming exterior scenes for the forth-
coming American-Mutual feature production, "High Play."
One of the scenes staged by Director Sloman shows several
hundred angry depositors storming the doors of a bank
which has just been closed by a state official. Two hundred
and fifty extras were employed and ten oolicemen from the
Los Angeles police force assisted in handling the crowd.
* * *
The Signal Film Corporation has completed, this week,
the second episode of the latest Helen Holmes serial, "The
Railroad Raiders." The story is entitled "A Double Steal."
Almost the entire chapter consisted of "night stuff" and the
company worked four nights without intermission. In one
night's work with fifty people Director McGowan shot fifty-
four scenes in and around a railroad train, by the use of arti-
ficial lights. This is the biggest night's woik on railroad
scenes that has ever been done at the Signal plant. The
players were all tired out, as many of them had to work in
March 3, 1917
THE MOVING PICTURE WORLD
1365
the day time, so Director McGowan gave his company two
days' vacation to make up for the lost sleep. President John
R. Freuler visited the Signal plant this week, and had a long
conference with Director General J. P. McGowan and Helen
Holmes.
Calling at the Selig studios we found everybody out on
location, but were informed by Geraldine Crossman, the
young lady who takes care of the publicity for the Selig
Polyscope Company on the Coast, that Colonel Selig was
shortly expected, and would probably be in the city next
week. George Fawcett arrived last week from Chicago, and
will appear in Selig productions at the Los Angeles studios.
Mr. Fawcett will be remembered as the lovable old judge,
Silas Whipple, in Selig's production of "The Crisis." Bessie
Eyton has been working day and night. Upon Director Al
Green's return from Chicago recently he at once requested
her services for the leading role in the production that he
now has under way. At the time Miss Eyton had not com-
pleted her work in Director Campbell's feature and, in order
not to hold up either production, she has been switched
from one director to another.
* * *
At the L-Ko studios they are working overtime these
days. Julius Stern, the president, has arrived from New
York and made things hum around the lot. We stopped in
the other day and had a chat with our old friends, Abe
and Julius. They were working on a comedy picture with
the assistance of a frisky mule that promised to make things
interesting for the cameraman. That mule had an awful
wallop and kicked a dummy clean through a brick wall.
One of the bricks almost hit Julius Singer, who was trying
to hide himself behind the writer. Both of us then speedily
departed to the comparative safety of the cutting room,
where we found Director Jack Blystone and L-Ko's funny
woman, clever Alice Howell. We also had the pleasure of
meeting Lucile Hudson, who was playing a cute little Eva
in a burlesque of "Uncle Tom's Cabin" with a villainous
looking cast of Simon Legree and b'oodhounds.
Harold Bell Wright, author of "The Eyes of the World,"
has not yet seen the production of his book at Clune's audi-
torium. At last accounts he was still in a hospital in Tuc-
son, Ariz., recovering from a stubborn illness. Mr. Wright's
condition is not alarming, and it is stated that he is remain-
ing under his physician's advice in the hosptal in order to
obtain a complete rest from business and literary matters,
which might tempt him into activity if he left before the
restoration of his strength. "The Eyes of the World" will
finish this week at the Clune's auditorium, and the stage will
be cleared for the grand opera season. The production has
had a most successful run at the big playhouse.
We have received an invitation to attend a good fellow-
ship dinner tendered the Motion Picture Directors' Associa-
tion by the Static Club of America, at the Angelus Hotel, on
Thursday evening, February 15. Invitations are sent out
bv Al Cawood, the genial secretary of the Static Club.
Thanks very kindly, Friend Cawood.
Establishment of a moving picture studio zone in Holly-
wood may be recommended by the City Council.
The residents of East Hollywood and of the Sunset Boule-
vard and Western avenue districts have petitioned the coun-
cil to forbid the moving picture people from operating in the
residential districts to the deterioration of property values,
and the peace and attractiveness of the district.
The council conferred with these citizens, and also with
the representatives of the film companies with the view to
recommending a location for the proposed picture district.
# * #
The Bell & Howell Company, manufacturers of cameras
and cinematic apparatus, have established a branch office
in Los Angeles, located at 6522 Hollywood boulevard. Wil-
liam Dunphy, formerly of the Chicago office, has been ap-
pointed local representative. Donald J. Bell, president of
the company, has been out on the Coast for several weeks.
* * *
Kalem's new interior studio building at Glendale is rapidly
nearing completion. The walls are going up this week. The
outdoor space is being almost doubled and the construc-
tion of sixteen new dressing rooms is under way. It is ex-
pected that the railroad and comedy companies now operat-
ing at Hollywood will be transferred next week. Al Santell,
the new director of the Ham Comedy Company, is taking
advantage of Kalem's increased acreage* at Glendale and
new general management to produce a ludicrous arena scene,
and also to work his principals in the Mexican and Western
streets at the Glendale studios.
Scott Sydney, formerly of Morosco and Triangle, has
started production on the new Kalem railroad series, "The
Daughter of Daring," in which Helen Gibson is the featured
player. Director James Home has started production on
the fifth episode of the "American Girl" series, entitled "The
Golden Eagle Trail." Marin Sais, the star, makes a daring
escape from a band of outlaws by crossing a canyon on
her lariat.
Howard Mitchell, directing the "Stingaree" series, featur-
ing True Boardman, produced some novel night scenes in
the latest episode. Wiring was extended from Kalem's Glen-
dale studio to a picturesque spot in the hills, where the
bushranger's camp was located.
Phil Lang and R. S. Figarola, of the Kalem Glendale com-
pany, were the victims of an automobile smashup on Satur-
day. They were riding to the studio in a jitney which col-
lided with a roadster on Verdugo road, the jitney being
almost entirely wrecked. Figarola suffered a broken rib and
Lang escaped with bruised legs.
* * *
Al E. Christie finished this week a one-reel comedy, "Sus-
pended Sentence," in which Betty Compson shows her
ability as an equestrienne as well as some natty riding togs.
In the cast are Neal Burns, Ethel Lynne, Gladys Tennyson
and Harry Rattenberry.
Robert Thornby, director, will shortly arrive at the Lasky
studio. His first picture will probably be one in which Sessue
Hayakawa will star.
* # #
In order to facilitate the building of the big sets at the
Lasky studio, a portable carpenter shop has been constructed
which can be wheeled around the lot. This shop contains
electric buzz saws and other wood-working machinery. This
will save much time in the moving of raw lumber to the
carpenter shops about the grounds.
* * *
Enid Bennett, the new Ince star, commenced work this
v/eek on her third Triangle-Kay Bee picture. The subject
is a comedy-drama by C. Gardner Sullivan, and will offer
Miss Bennett in a role that is totally unlike her two previous
characterizations, that of an heiress to millions. Under the
direction of Reginald Barker, the early scenes of the story
are now being made in a setting which represents the interior
of a ballroom, and Miss Bennett is going about, wearing one
of several beautiful gowns with which she is "dressing" the
part. Those appearing in support of Miss Bennett are Roy
Fernandez, Jack Gilbert, Gertrude Claire, Andrew Arbuckle,
Cora Drew, Walt Whitman and Aggie Herring.
* * *
Three new players were added to the Ince-Triangle forces
this week to appear in support of William Desmond in his
current Triangle-Kay Bee play, adapted by Lambert Hillyer
from W. Carey Wonderly's popular story, "One Week."
They are Anna Luther, Maude George and Marie Mills, a
character woman. All three are now at work in support of
Desmond, under the direction of Walter Edwards.
* * *
William S. Hart concluded this week the production of the
Triangle-Kay Bee mining story by Lambert Hillyer, in which
Thomas H. Ince will present him as star, and is already at
work on the filming of his next vehicle. This is another
throbbing tale of the West by the same author in which
Hart, instead of playing his customary "bad-man" role, has
the part of a rancher who figures in an unusual "eternal tri-
angle." Margery Wilson again is cast opposite Hart in the
principal feminine role.
* * *
At the Fox studios new productions were started this
week by Richard Stanton and Otis Turner. Director Stanton
is making a new photoplay in which Gladys Brockwell takes
the lead, and Director Turner is to produce a picture featur-
ing George Walsh.
Doris Pawn, who gained fame and popularity by playing
opposite George Walsh in "Blue Blood and Red," has re-
turned to the William Fox fold and will once more be Mr.
Walsh's leading lady. It has been almost a year since Miss
Pawn was a member of the Fox organization.
Others in the cast of the new Walsh picture will be
Charles Clary, Willard Louis, Herschel Mayall and Rosita
Marstini.
Frank Lloyd has completed "A Tale of Two Cities," a big
13o6
THE MOVING PICTURE WORLD
March 3, 1917
production in which William Farnum is being starred. Dustin
Farnum's first photoplay, "North of S3," also was completed
this week.
Foxfilm comedies have recently been completed by Tom
Mix, Hank Mann, Charles Parrott, Walter Reed and Harry
Edwards.
* * *
Thirty-three crippled children, ranging in age from four to
eight years, were given their first glimpse of a motion picture
studio this week when they were employed to appear in some
scenes at Culver City for a current Triangle-Kay Bee play
by C. Gardner Sullivan, in which Enid Bennett is being
starred. The unfortunate youngsters came from all parts
of Los Angeles and surrounding territory, and the little dele-
gation presented a pathetic sight as the cameras were being
trained on them. Following their appearance in the scenes,
the children were made guests at an impromptu party at
which ice cream and cake were served and at which Miss
Bennett acted as hostess.
* * *
Crane Wilbur is back from his vacation and is to com-
mence work immediately at the David Horsley studios in
his latest feature, "The Eye of Envy," written by himself.
The production will be made under direction of Mr. Wilbur
and Harrish Ingraham.
* * *
"The Flying Target" is the title of a Cub comedy com-
pleted this week at the Horsley studios. The next picture
a jungle comedy with lions and elephants galore. George
Ovey of course is the leading man.
* * *
"The Screamers" had another blowout this week at the
Town and Country Club on Mount Washington. Many of
the boys were there and everybody had a good time. Clarke
Irvine and Don Meany furnished the cabaret.
Jack Blystone, the L-Ko director, is a daddy. The stork
brought a pretty baby girl this week to the Blystone home.
The mother and baby are doing nicely and the happy father
is wearing a smile that won't come off these days. Here is
how, Jack!
* * *
Francis Ford, the Universal director, has remarried his
wife, from whom he was separated for several years. Little
Bobbie Ford told his mamma he wanted daddy back and the
child brought the parents together again. Mr. and Mrs.
Ford are now enjoying a second honeymoon in their pretty
bungalow in Hollywood.
* * *
Maude George 'jias left Universal and joined the Fox Com-
pany. Bertram Grassby has also joined the same company.
Monroe Salisbury, who made a fame for himself in "Ra-
mona" and "The Eyes of the World," is now with the Bal-
boa and is slated to play the lead in a feature picture opposite
Viola Vale.
Moving pictures are to be exhibited for the amusement
of the passengers aboard the steamers of the Pacific Steam-
ship Co. Regular shows will be given between 7 and 8 p. m.,
during the voyage between San Pedro and San Francisco.
Pathescope non-inflammable films, which meet with the
requirements of the fire underwriters, are to be used.
A suite of seven rooms in the new block of dressing rooms
going up at the Fox studios will be set aside exclusively for
the use of Gladys Brockwell. The suite will be composed
of library, boudoir, wardrobe apartment, parlor, luncheon
room, kitchen and bath.
* * *
Fifteen hundred extras were engaged for one day's work
last week at the William Fox Hollywood studios. Eleven
hundred of them were used by Frank Lloyd for a mob scene;
three hundred by R. A. Walsh and the remaining one hun-
dred were divided between a cabaret scene and a court room.
* * *
Consolidated Film Corporation is a new comer on film
row. The concern has recently opened commodious offices
at 818 South Olive street. The officers of the concern are:
Marion H. Kohn, president; S. Aronson, vice-president, and
George B. Epstein, secretary and treasurer. The company
handles feature films and buys on the open market, special-
izing on educational ajnd children's pictures. It has bought
the entire output of the Education Films Corporation of
New York and is at the present time booking the pictures in
several of the principal theaters in the city, including Tally's
Broadway. The company is incorporated for $50,000.
An arrangement has been effected whereby the manage-
ment of the Woodley Theater on Broadway passes into the
hands of Mack Sennett.
Harry Clements, at one time manager of the Princess
theater on First street, will be the business manager, acting
under instructions from Mr. Sennett.
Mr. Woodley will retain his interest in the house, but will
not be active in the management. The new arrangement
was mutually agreed upon by the outgoing and ingoing man-
agers, Mr. Woodley simply relinquishing hold on the execu-
tive reins.
Jacksonville Screen Club Ball
Big Gathering at Duval County Armory With Many Players
Present.
THE great drill hall at the Duval County Armory was on
Tuesday night, February 13, a scene of uncontrolled
merriment when more than two thousand people gath-
ered as the guests of the Screen Club of Jacksonville at their
first annual ball. The capacity of the big auditorium was
taxed to its utmost.
As the guests entered the ball room they were confronted
with thousands of vari-colored lights and Japanese lanterns
forming a spider's web overhead and at intervals the bright
rays of a great arc lamp blended in perfect harmony with the
general effect. On either side of the dance floor boxes of
both local folk and motion picture celebrities were arranged,
the color scheme representing a Japanese garden, and at the
far end of the hall the orchestra was stationed on the stage.
The entire decorations were arranged by T. Dustin Dow.
studio manager for Kalem; Victor Moore, star of Klever
Komedies, and Dan Lynch, of Cohen's Big Store.
At 11 o'clock a blare of trumpets announced the grand
march, and Coburn's Minstrel Band marched down the hall
dressed in full regalia. Tense silence on the part of the
enormous gathering greeted this surprise, and then a cheer
went up that filled the crannies of the big building and echoed
and re-echoed, mingling with the music of the band, and
Coburn's Minstrels will go down in history as having the dis-
tinction of leading the largest social event ever staged in this
city.
Immediately following the band, Victor Moore, Mayor
Bowden and "Babe" Hardy led the marchers around the hall,
and before the motion picture camera, where they were all
"shot" for the screen. Dancing then commenced in earnest,
and so great was the enthusiasm that merry-makers were
loath to go home at an early hour.
And "He" Laughed.
Among the features of the affair were the awarding of the
prizes donated by a number of merchants for the "Fortune
Dance," and the announcement that "He" had been made to
te.ugh. Shortly before 1 o'clock J. A. Kelly, of "Universal,"
announced that he had made "He" laugh for $1,000, and 'im-
mediately a large crowd surrounded the mysterious personage
to see his smile.
Among the celebrities present were: Viola Dana, John H.
Collins, Mabel Taliaferro, John W. Noble. B. A. Rolfe,
"Tweedledee" and "Tweedledum," Florence McLaughlin,
"Babe" Hardy, Billy Ruge, Kate Price. Ethel Burton, Ollie
Kirby, George Larkin, Bert Tracy, Bill McKay, Victor Moore,
R. R. Riskin, M. Perrigini. Caryl Flemming. Emma Littlefield,
Grace Darmond. Carl Gregory, Niles Welch, Mr. and Mrs
Morgan Tones, Louise Westner. Eugene French. George de
Carleton,"C. A. ('Doc') Willat, Prof. T. J. Wall. Mayor Bow-
den, J. A. Coburn, Mr. and Mrs. W. R. Carter. Mr. and Mrs.
Clement D. Cates, George H. Mason. Elliott W. Butts, Al
Ruckv, Fred Scheribaum. T. Dustin Dow, Richard Garrick,
Lucile Taft. Roland Hill. L. D. Joel, F. C. Groover. B. R.
Kessler. E. J. Sparks, Mr. and Mrs. S. A. Lynch, J. R. Barton,
Tom Murray, Louise Carver. Myles McCarthy. J. E. Kava-
naugh, Mr. and Mrs. R. R. Mover. J. O. Walsh. Bill Louis,
Beatrice Joy, A. W. Fritot, David Thompson. Col. J. S. Bur-
roughs. Mr. and Mrs. J. H. Klutho. Mrs. T. Burrige and
others.
CARL LAEMMLE DENIES LOIS WEBER RUMORS.
Rumors that Lois Weber (Mrs. Phillips Smalley) had left
the Universal forces were denied in a telegram received in
New York from Carl Laemmle, president of the Universal
Film Manufacturing Company, who is at present in California.
Several Los Angeles newspapers had printed stories to the
effect that the famous director-authoress had severed con-
nections with Universal, and was about to launch a new com-
pany with Mr. Laemmle. These stories were denied in tots
by Universal's president.
March 3, 1917
THE MOVING PICTURE WORLD
1367
THE Entertainment Tax Bill, passed through Parlia-
ment during the early part of this month, is to take
effect on New Year's Day, January 1st. The fact that
sixpenny tickets are to be immune from the tax has caused
much satisfaction in the ranks of picture exhibitors, especially
those with suburban and country shows, whose chief admis-
sion price is sixpence. This concession on the part of the
Government was secured after much hard work by the sec-
retary of the Federated Showmen's Association, W. Howe,
and others. The theatrical business was naturally much
against the movement, and fought strenuously to prevent it.
Even the tax as it now stands is expected to do much dam-
age to the receipts of the larger theaters, which charge
prices up to two shillings. Many of the smaller metropolitan
shows intend to reduce all admissions to sixpence, which will
admit to all parts of the house. These houses will, of course,
be free from taxation.
* * *
The fact that an official censorship of films was preferable
to that in force was very clearly demonstrated during the
last week' of the police censorship. The latter committee
banned three films on the strength of their synopses, saying
they were unfit for the public eye. The owners of the pic-
tures concerned appealed to the Chief Secretary, who imme-
diately passed two of the subjects, "A Tortured Heart" and
"Caprice of the Mountains," which are now being screened
as usual. The remaining subject, "The End of the Trail."
is still under discussion.
The whole industry, however, is much dissatisfied with the
new censorship, as they have not received notice which kind
of pictures are desirable and which are not. It is understood
that a deputation will be formed to visit the Chief Secretary
in regard to this matter.
* * *
The Government this week gave notice that the daylight
saving scheme was to be adapted to this country, and would
take effect at 2 o'clock on the morning of January 1, 1917.
On that date all clocks will be put forward one hour, thus
making the daylight last till about 8:30 or 9 each night.
Naturally this will seriously inconvenience hundreds of open-
air theaters in the country districts, while it will also have
a very big effect on the attendances of houses in the various
metropolitan areas, the usual patrons of which are likely to
give their time to open-air sports. The open-air shows of
Broken Hill, N. S. W., have already announced that from
January 1 they will not open till 8.30 p. m., half an hour later
than their usual starting time.
* * *
It will therefore be seen that the year 1917 does not look
very rosy for Australian exhibitors. Of course, the daylight
saving scheme will only continue during the summer months,
till the end of March. While if the war ends — though that
is hardly likely for some time yet — a reduction will probably
be made on the severe tax.
* * *
Other pictures to be censored in New South Wales were
"Twilight Sleep" and "The Unborn." The former was shown
at special sessions at the Lyceum, Sydney, to women only.
The film had been running for three days when the Chief
Secretary issued an order prohibiting its further screening.
"The Unborn" is at present playing to big business in
Brisbane, Queensland.
* * *
The Fox spectacle, "The Daughter of the Gods," opened
to capacity business at the Hippodrome, Sydney, on Boxing
night, December 26.
* * *
Christmas Day is regarded practically as a Sunday here,
and only sacred and similar pictures are allowed to be
screened, and then under special permission.
Programs this year included: "Judith of Bethulia," "From
the Manger to the Cross," "Quo Vadis," the Dorsey travel
pictures and "Hypocrites."
A Sydney paper states that a sister of Enid Bennett, the
Triangle star, is leaving Australia shortly to join the moving
picture colony in Los Angeles.
The news that Miss Bennett had joined Ince caused quite
a sensation here, and her first picture is being looked forward
to with great interest. She has already appeared in one
screen production, a home-made version of the famous com-
edy "Get-Rich-Quick Wallin^ford," opposite Fred Niblo.
Miss Bennett hails from western Australia.
* * *
The average moving picture hardly seems to come within
the proyince of a contagious diseases bill, and yet the only
way which the state of Victoria discovered of censoring pic-
tures is to deal with them under the Venereal Diseases bill.
Picture theater proprietors are not likely to welcome the
idea, but nevertheless as soon as the power has been ob-
tained it is the general expectation that some strenuous cen-
soring will take place.
As a Sydneyite recently returned from a visit to Mel-
bourne remarked: "Melbourne is a city of wowsers where
the public is concerned."
The first of the new pictures secured for the Co-operative
Film Exchange by Alec B. Hellmrich while in America have
been screened in Sydney during the past fortnight. The
initial Frohman feature under the new contract, "Jaffrey,"
was the attraction at Hoyt's, while "The Power of Evil," the
first Moss production, was on the same bill. Ince Mutual
Masterpictures have also been secured, as none of these have
been seen here yet. The first screenings of this latter brand
include "The Forbidden Adventure," "On the Night Stage,"
"The Mating" and "The Reward." The special Ince feature,
"The Italian," is also scheduled for early release.
* * *
The Progressive Film Exchange has started business in the
various State capitals, with the head office in Sydney. This
film will handle all Mutual films, with the exception of
Chaplin subjects. ,
Harry Julius, who has drawn animated cartoons for the
Australian Gazette during the past year, leaves for America
next month, to take up similar work there. Mr. Julius' work
has been much before the public lately, as he was engaged
by the Government during the conscription referendum cam-
paign to draw a series of moving picture cartoons which were
screened by order of the Government in all the picture thea-
ters throughout the country.
* * *
Frank Hurley, official photographer with the Shackleton
expedition to the Antarctic, which recently returned, states
that he managed to secure some very fine films while in the
snow. It is expected that these will be released very shortly.
* * *
Two new and very elaborate picture theaters have been
opened in Wellington, New Zealand. It seems that the war
has not seriously affected the exhibiting end of the business
in the Dominion. THOS. S. IMRIE.
Sydney, Australia, December 27, 1916.
FANNY REEVES McDOWELL DEAD.
Fanny Reeves McDowell, who was known professionally
as Fanny Reeves, and who was a popular star twenty-five
years ago, died at the German Sanitarium, Los Angeles, on
January 29 after an illness of only three weeks.
Mrs. McDowell was the widow of Eugene A. Mc-
Dowell, well-known actor and theatrical manager, and a
niece of Sims Reeves, the noted English tenor. Her father
was William Reeves, also a well-known actor, and her
mother was Jane Webster, another stage favorite. Claire
McDowell, daughter of the woman who passed to the great
beyond, is one of the leading actresses at the Universal
Film Company.
Miss McDowell was working at Universal City when news
reached her that her mother was sinking. The old actress
expired only a few minutes before Miss McDowell arrived
at the hospital.
THANHOUSER SIGNS RICHARD
Edwin Thanhouser has engaged Richard
leads in a Florence La Badie production,
to the Thanhouser studio a fine experience,
ber of different motion picture companies.
Fox, supporting June Caprice, and played
Mabel Taliaferro, Nat Goodwin and oth
career has been with Equitable, Fox, Metro
Neill had a legitimate stage career of six
management of Charles Frohman and was
ern, Virginia Harned in "The Other Girl,'
Mannering. W. H. Thompson and others,
ance with Thanhouser will be in a new play
gan.
R. NEILL.
R. Neill to play
Mr. Neill brings
gained in a num-
He was last with
with Gail Kane,
ers. His screen
and World. Mr.
years under the
with E. H. Soth-
and with Mary
His first appear-
by Lloyd Loner-
1368
THE MOVING PICTURE WORLD
March 3, 1917
EXCLUSIVELY BY OUR OWN STAFF
Three Pathe Pictures
"Her Beloved Enemy," Five-Reel Drama Featuring Doris
Grey and Wayne Arey; "Red Dawn," an Episode of
"Patria," and "The Foreign Alliance," a Chapter of
"Pearl of the Army."
Reviewed by Ben H. Grimm.
MOSTLY because of a strong appeal to the curiosity through
a well-sustained element of mystery, "Her Beloved
Enemy," a five-reel drama featuring Doris Grey and
Wayne Arey, is a picture that can hardly fail to attract and
hold the interest of the average photoplay audience. It was
produced by Thanhouser for release by Pathe. Lloyd Loner-
gan, the author, has achieved a clever bit of continuity writ-
Scene from "Her Beloved Enemy" (Pathe).
ing in the building of this story, having consistently built up
the suspense-factor in a manner that leaves no other course
to the viewer than to keep attention centered on the screen.
The author has, however, rather overworked coincidence, but
not to the extent that the logicality of the story suffers
thereby. He keeps his characters doing something all the
time — doing something that the viewer later learns has a direct
tearing on the surprising denouement.
While straight screen narration forms a more bulky ingre-
dient in the production than does drama, deep dramatic chords
are struck several times during the running of the five reels.
And both Miss Grey and Mr. Arey respond with the histrionic
ability necessary to forcefully register on the spectator's in-
telligence the dramatic moments. J. H. Gilmour is capably
east in the role of the girl's father, as is also Gladys Leslie
in the role of the girl's friend. The production has received
adequate direction at the hands of Ernest Warde.
Briefly, the screened story tells of a girl who unknowingly
falls in love with a man she has been given to believe wrecKea
her father's life, and whose ruin she has promised to accom-
plish. When she learns that he is THE man, she plans to be-
tray him. But it develops that the man is a secret service in-
vestigator, and not the crook she believed him to be. We are
left somewhat in the dark as to how the man wrecked her
father's life, although we are given to know that the father
■was once in prion.
"Red Dawn."
There are several good thrills in this, the seventh episode
of the International serial "Patria." The thrills are furnished
during Patria's (Mrs. Vernon Castle's) race in an automobile
•with a wild freight car laden with dynamite. To prevent the
car from running into the Channing plant on a sidetrack,
Patria stops her automobile in the path of the speeding car.
A terrific explosion follows the collision. Other thrills come
when the Channing plant is set on fire by strfkers. These
scenes were photographed at night, and register well. All-
this is the work of the Japanese plotters. Patria is saved
from the proposed marriage to De Lima. A thrilling number.
"The Foreign Alliance."
The emissaries of the Foreign Alliance meet their fate In
this, the twelfth two-reel chapter of Pathe's "Pearl of the
Army" serial. They are drowned when a revenue cutter sinks
the submarine in which they are travelling. This scene "gets
over" with an especial thrill. Pearl Dare (Pearl White) brings
about the Foreign Alliance's downfall after she boaras the
schooner of the Silent Menace. Pearl again accuses Orderly
Adams of being the Menace, but they both peek through a
keyhole into a stateroom and see that mysterious individual
seated at a table. The chapter closes with the vessel seaward
board.
Two Kalems
"The Black Rider of Tasajara," First Episode of "The Amer-
ican Girl" Series, and "The Screened Vault," a
Number of the "Grant" Series.
Reviewed by Ben H. Grimm.
THE success of Kalem's new series, 'The American Girl," Is
assured if all of the forthcoming two-reel episodes are
up to the standard set by "The Black Rider of Tasajara,"
the first release. The picture is a Western of actionful and
interesting melodrama. Three players who appeared in "The
Girl From Frisco' series — Marin Sais, Frank Jonasson and Ron-
ald Bradbury — carry leading parts in the new series. Edward
Hearn is a newcomer. The new series resembles in a very
great degree the "Frisco" series, and is also being directed
by James W. Home.
In the first episode Madge King (Miss Sais) proves her
courage and ability when confronted with a masked rider
who creates much fear among stage-coach passengers and
others. By clever detective work the girl fastens guilt upon
the keeper of a hotel at which she, her father, her aunt, and
the youth who is the father's lieutenant are guests. In the
working out of the plot Frederick R. Bechdolt has given the
scenario many touches that make for thrills. Mystery is up-
Scene from "The Black Rider of Tasajara" (Kalem).
permost all the time. There is much true-to-type Western
stuff found in the two reels, and all in all the release is an
exciting Western number.
"The Screened Vault."
George Larkin, as the reporter, continues to furnish thrills
in the latest one-reel episode of the "Grant, Police Reporter"
series. In this reel his stunts consist of several perilous leaps
and climbs. When the reporter leaps to the ground from a
scaffold on the fourth floor of a building there can hardly
fail to be an intake of breath on the part of the spectator.
It is indeed a thrilling stunt. Action and an interesting story
March 3, 1917
THE MOVING PICTURE WORLD
1369
also mark this reel. There is never a slow moment. The
story is of a man who undertakes a daylight robbery of a
bank, and who is finally foiled by the astute reporter. Ollie
Kirkby, Director Robert Ellis, Harry Gordon and Cyril Court-
ney are in the cast with Mr. Larkin.
is the McAllister of Frank Campeau. Bessie Eyton as Texas
Ryan will please her large following of admirers. She takes
full advantage of the demands of the part to display her abil-
ity as an accomplished equestrienne.
The release was made February 12, through the K-E-S-E
Service.
"The Heart of Texas Ryan"
A Romance of the Lone Star State by Selig, in Which
Thrilling Deeds and a Pleasing Love Story Commingle
— Tom Mix, George Fawcett, Bessie Eyton and
Frank Campeau in the Cast.
Reviewed by James S. McQuade.
((»TpHE HEART OF TEXAS RYAN" is a story of the great
Southwest, in the Texas borderland, in which Colonel
Ryan (George Fawcett) owns a ranch of thousands of
acres, over which many more thousands of cattle roam. Texas
Ryan (Bessie Eyton), the only child of the grim, old Colonel,
arrives at the old ranch home early in the story, after com-
pleting her education in an Eastern College.
Jack Parker (Tom Mix), a devil-may-care cowpuncher, a
stranger from nowhere, is the ablest hand on Colonel Ryan's
cowboy force, and always gets into a scrape when he visits
the nearest town — too much whiskey and a fondness for using
his shooting iron being the prevailing causes. That was be-
fore Texas Ryan came home for good; but when JacK discov-
ered that she was the original "dream girl," whose photograph
he had worshipped for months without knowing that such a
beautiful creature as Texas Ryan lived, he became a changed
man, and the thrilling adventures in which he figures later
are confined to the protection of his employer's interests and
to the safety of his daughter, Texas.
Tom Mix is the most picturesque cowboy impersonator in
America. His magnificent, reckless riding; the realism of his
brawling encounters; his neck-risking feats in a roundup, in
addition to all the other qualities that combine to maKe a
true knight of the plains, always delight or thrill the spec-
tator.
Was there ever a more realistic encounter of its kind than
the saloon fight which is forced on Jack Parker by the former
road agent, "Dice" McAllister (Frank Campeau), who at the
time of the fight is marshal of the Texas village of Red Eye?
The finish is made still more impressive by being conducted
behind closed doors — in the poker room, into which the bad
man has been shoved by the crowd in the barroom. Although
both men were supposed to have entered without firearms, a
shot is heard, and one of the listening crowd at the door has
his face creased by a bullet. A few minutes later, when colo-
nel Ryan unlocks the door from the outside, the crowd stands
aghast at the sight. McAllister is an inanimate heap on the
floor, while over him stands Jack (greatly disfigured but still
in the ring), holding aloft the spurred boot of the defeated
man, whom he had pounded into insensibility after he had
shot to kill Jack with a concealed weapon.
Jack Parker's celebration of Independence Day, in the vil-
Scene from "The Heart of Texas Ryan" (Selig).
lage of Red Eye, impresses me as being exceedingly humorous.
He is positively laden down with fireworks of all kinds, from
giant firecrackers to skyrockets. The village constable has
warned Jack to keep off the main street; so, to conform with
the law, he climbs up forty feet to the small platform over
the open water tank, which supplies the village with water,
and there begins his bombardment. Owing to his libations he
is careless and sets off the whole fireworks. To save himself,
he drops into the tank, many feet below; but even there he is
almost blown out of the water by the explosion of giant
crackers, which have fallen from the platform just in time
to go off as they strike the surface.
Jack's brave stand across the borderline, in Mexico, against
a band of cowrustlers, among whom are two of his old enemies,
will bring another thrill.
George Fawcett's Colonel Ryan is a fine characterization, as
"A Girl's Folly"
Five-Reel Paragon Photoplay, a Story of Farm and Moving
Picture Studio, Starring Doris Kenyon and Robert
Warwick — Released by World Film Corporation.
Reviewed by Edward Weltzel.
THE inside workings of a moving picture studio are thrown
open to public gaze in "A Girl's Folly," a five-reel Para-
gon screen drama starring Doris Kenyon and Robert
Warwick. This is the novel feature of the picture, and its
chief merit. The plot is rather slight, but the director,
Maurice Tourneur, who is also part author of the scenario, has
Scene from "A Girl's Folly" (World).
gone to considerable trouble and expense in adding humorous
incidents of studio life and also of amusing happenings on a
farm.
Mary Baker, a pretty country girl, longs to get away from
her humdrum existence. A moving picture company takes pic-
tures near her home, and a chance meeting with the leading
man gives her the desired opportunity. She goes back to the
city with him. Everyone is taken with her beauty, but she
fails to register in her trial picture and, rather than return
home, consents to let the leading man take care of her. Be-
fore matters have gone too far, Mary's mother arrives and
the girl goes back home and marries her country sweetheart.
This plot, which does not reflect any too much credit upon
fhe moving picture actor, is assisted materially by its comedy
situations and by the care given the production. The cast is
of unusual strength. Doris Kenyon ^s charming in the role
of the country girl, and Robert Warwick plays the moving
picture man as if entirely familiar with the role. June El-
vidge and Jane Adair are two other names that insure high-
grade impersonations, and Johnny Hines and Chester Barnett
have the remaining important roles.
"Arsene Lupin"
Earle Williams in Title Role of Five-Reel Vitagraph Screen-
drama Taken from Celebrated French Detective Novel.
Reviewed by Edward Weitzel.
THE celebrated French detective novel, "Arsene Lupin,"
which Paul Potter fashioned into a play for the Ameri-
can stage, has been produced in five-reel form by the
Vitagraph Company, with Earle Williams as the fascinating
but utterly impossible crook. As a piece of fiction "Arsene
Lupin" is vastly entertaining; but, fortunate for humanity, it
bears no relation to life. In the old days the heroes of ro-
mance were generally honest fellows who fought on the side
of justice and virtue in distress; at the present time, the crook
has the call — provided he have sufficient polish to pass In
society and miraculous skill in "putting it over" on the police.
All that is necessary to enjoy this picture is the faith with
which a child opens his book of fairy tales, or an entire ab-
sence of the cynical mood. "Raffles" and the other gentlemen
thieves of fiction are full brothers to "Arsene," and he is their
equal in breeding, mastery of his profession, and power to
amuse the spectator.
The picture version, made by Garfield Thompson, tells clev-
erly the story of the young French crook who passed himself
• I lie Duke de Charmerace and tricked Guerchard, thu
mighty police chief. The escape of "Raffles" through the
clock is no more Ingenious than the final departure of Lupin.
This Incident Is handled very i ly on the screen, and
their is no lack of excitement during the five reels.
The production is excellent, the local color seemingly cor-
rect, and the efforts of Director Paul Scardon greatly to his
credit, Earle Williams easily assumes the qualities demanded
of so distinguished a member of the Ancient and Honorable
Order of Crooks, and Brlnsley Shaw as Guerchard, Bernard
Seigel as Charolais, Ethel Gray Terry as Sonia and Julia
Swayne Gordon as Victorie are prominent in the supporting
cast.
personations to which are attached the names of Mrs. Cora
Drew, James A. Marcus, Arthur Mackley, Miriam Cooper,
George Walsh, Charles Clary, Roy Rice, P. J. Cannon and
Johnny Reese. Photographer George Benoit find Title Editor
Hettie Gray Baker are also to be felicitated. S. L. Rothaptvi
staged the'production and arranged the incidental music. His
work adds to the merit of the entertainment.
"The Honor System"
Ten-Reel Fox Screendrama, Written and Directed by R. A.
Walsh, a Powerful Plea for Prison Reform — Milton
Sills Gives Fine Performance of Leading Role.
Reviewed by Edward Weitzel.
THERE is so much that is admirable in "The Honor Sys-
tem," the screen drama written and directed by R. A.
Walsh and produced by the Fox Company, that it seems
almost ungracious not to mark one hundred per cent, for each
of its ten reels. As presented at the Lyric theater, New York,
at its first public showing, it was divided into three acts, the
first two, in point of construction, being practically without a
(law — unless one objects to some humorous incidents that do
not advance the story but are human as well as amusing.
Scene from "The Honor System" (Fox).
"The Honor System" is founded upon a story by Henry
Christeen Warnack and relates of a young man who kills a
ruffian in self-defense while protecting a Western dance hall
girl, is convicted of murder and sent to the Arizona State
Prison for life. The second act is taken up with revealing
Joseph Stanton's experience while in prison and the terrible
conditions under which the institution was conducted. This
is told in uncompromising detail, the Arizona State Prison it-
self having been used by permission of Governor George W. P.
Hunt, who was instrumental in putting an end to the disgrace.
In the drama the prisoner, Joseph Stanton, is the means of
bringing the matter to the attention of the Governor, and at
the end of the second act Stanton, who is suffering from his
experiences under the old system, cannot obtain a pardon, as
that lies within the power of a man he has antagonized.
The last reel is devoted to the freeing of Stanton and the
happy termination of his love for the daughter of the new
warden. There is no fault to be found with such an ending,
the moral lesson is driven home with sufficient force without
the death of the innocent man, but the act is too long drawn
out. Matters to be cleared up are few, and the sooner this is
done, the better.
The one and only test to put to a drama of this nature is
not whether the protagonist proves his contention, but if the
subject makes good entertainment regardless of its standing
on moral reform. "The Honor System" meets every demand of
such a test. On its artistic side, it reveals an extensive and
correctly mounted production filled with striking scenes, much
quick action and based upon a human appeal that will find
a ready response from every true man and worthy woman.
Splendid judgment has been shown in the selection 01 tne
cast. Milton Sills is superlatively fine as Joseph Stanton.
Without pose, or one touch of theatricalism, he showed a man
who suffered deeply and bore his sufferings with a strength
of mind and heart worthy all praise. The screen never saw a
more touching display of emotion than the moment when
Stanton stands face to face with the Governor and realizes
that his wrongs and the wrongs of his fellow prisoners are
about to be righted.
Gladys Rockwell was another member of the cast who gave
a flawless performance, and of uncommon merit were the im-
Lasky-Pat amount Productions
"The American Consul" With Theodore Roberts, and "The
Winning of Sally Temple" Featuring Fannie Ward.
Reviewed by Edward Weitzel.
THE main incidents of "The American Consul," a five-reel
photoplay written by Paul West and produced by the
Lasky company, should furnish admirable material for
an effective screen drama. Many of the situations are not new,
but the character played by Theodore Roberts has such a num-
ber of likable traits and the motives for the story have so much
dramatic interest that unskillful construction is alone to
blame for the way in which the picture misses fire. Slow de-
velopment of the plot and an oversupply of local color in the
earlier part of the story are notable faults, and during the
rest of the action it is not difficult to keep ahead of the drama-
tist. American politics and the part it plays in a Central
American revolution forms the base of the story. Abel Man-
ning, a country lawyer, is given the post of Consul to a Latin
republic by the Senator of his state, who is anxious to get
hold of some valuable mines, and thinks that Abe will prove
i willing tool in his hands. Abe arrives at his post accom-
panied by his pretty daughter. Her young man, a wireless ex-
pert, is already on the ground and helps the American Consul
to defeat the revolution.
The production, directed by Rolin Sturgeon, has received the
usual Lasky thoroughness of treatment, and Theodore Roberts
as the Consul makes the part a character study that is a
pleasant reminder of Mark Twain's Colonel Mulberry Sellers.
Maude Fealy as Joan Manning is an excellent example of a
plucky American girl, and Tom Forman is alive to the possi-
Scene from "The American Consul" (Lasky).
i
bilities offered by the role of the wireless expert. Ernest
Joy looks and acts Senator Kitwell in a realistic manner, and
Charles West is admirable as Gonzales.
"The Winning of Sally Temple."
Based upon a novel by Rupert Sargent Holland, "The Win-
ning of Sally Temple" is a costume drama of the period when
the noblemen of old England wore knee breeches and swords
at their hips, and, if the novelist and playwright is to be be-
lieved, either spent their time gambling or making violent
love to maids of lowly station — provided they owned a pretty
face. In this Lasky five-reel screen version of the story. Fanny
Ward appears as Sally Temple, an actress of much beauty and
virtue, belonging to Drury Lane theater, who resides in Pump
Lane and plays Lady Bountiful to the poor of the neighborhood.
Events so work out that Sally is prevailed upon to imper-
sonate a certain Lady Mamela, the ward of Lord Romsry, a
reckless gentleman, who falls in love with Sally at first sight,
but is only able to win her after he has disguised himself as
a common workman and saved his supposed ward from serious
danger at the hands of the Duke of Chatto. Although written
in the spirit of ardent romance. "The Winning of Sally Tem-
ple" makes good entertainment, even in this realistic age. It
has the important merit of never lagging in its action, and
there is a continual shifting of scene and sufficient change in
situation to hold the attention to the finish.
The success of the picture is greatly assisted by the man-
ner of its production. The settings bring the London of 1770
March 3,. 1917
THE MOVING PICTURE WORLD
1371
before one most vividly, and the many elaborate interiors and
exteriors, also the scenes from humble life, have been repro-
duced to the last detail.
• Fannie Ward as Sally Temple has a part quite in her line
and finds an opportunity to favor us once more with a view
of the famous ankles. Appropriate parts have been intrusted
to lack Dean, Walter Long-, Horace B'. Carpenter, Billy Elmer,
Paul Weigel and other competent members of the cast. George
Melford directed the picture.
"The Scarlet Letter"
Hawthorne's Famous Story Made Into Five-Reel Photoplay
by Fox Company — Is Well Acted and Given
Correct Settings.
Reviewed by Edward Weitzel.
THE position held by "The Scarlet Letter" in the field of
fiction is such a high one that it demands almost reverent
treatment on the screen. The Fox production does not
always fulfill this condition, but a worthy attempt has been
i^^^Hfe*,.
■ - ^M
J - V 1
Scene from "The Scarlet Letter" (Fox).
made to give the story a fitting setting and to have it acted
in the proper spirit. A plot of so serious a nature, enacted
among- such grim and forbidding surroundings, offers little
opportunity for the lighter moments of life. Hester Prynne's
punishment at the hands of her human judges, and the secret
anguish of the man who should have shared her public dis-
grace, are tragic in the extreme, the only ray of sunshine to
relieve the gloom being the child Pearl. Some attempts at
comedy by the governor's sister are very much out of place.
"The Scarlet Letter" must be accepted as Hawthorne wrote it
or not at all. Carl Harbaugh made the scenario and directed
the production. The story has been given a happy ending-.
Whoever is responsible for this despoiling of a masterpiece
must hold the artistic perception of the average screen patron
at a very low state.
The cast, while never approaching greatness in any indi-
vidual case, maintains the acting at a respectable level. Stuart
Holmes, who has so long been identified with the bad men of
the screen, plays Arthur Dimmesdale with unexpected feeling
and no little power. Mary Martin is the Hester Prynne. She,
gives a very human performance of the character, but does not
make Hester's nature at all deep. Dan Mason as Roger Chil
lingworth is the most effective member of the cast. His em-
bodiment of the revengeful physician is excellently conceived
and expressed. Kittens Reichert catches the elfishness of lit-
tle Pearl remarkably well. Edward N. Hoyt, Robert Vivian
and Florence Ashbrooke complete the cast.
Triangle Program
"The Little Brother," Five-Reel Ince-Kay Bee, Featuring
Enid Bennett, and "Stagestruck," With Dorothy
Gish in the Leading Role.
Reviewed by Louis Reeves Harrison.
"The Little Brother."
JJ'TpHE Little Brother" is a romantic version of the story
_|_ quite regularly told when a charming young actress
feels that her turn has come to put on boy's clothes —
they all have to do that once, at least. Closing our eyes to
the fact that Miss Bennett is so delightfully feminine that
she does not look like a boy, nor move like one, especially
when she walks, she is not only pleasing in the role, but she
is fascinating at times. The greater pity that people in the
story could not have seen through her disguise as plainly as
the audience. She acts the role so far as the psychological
i concerned, and she even displays the male's
rude strength at times, bul she is distinctly feminine, a woman
to the core, vt b autiful In some poses, as a boy
could not b<> if he tried. She is handicapped i femininity
that at mice shines forth when she changes tiei clothes, when
she becomes sweet and attractive at nature Intended,
There are indications throughoui -The Little Brother" that
Miss Bennel is a veritable find. She represents something as
a iii, the strength, vigor and mental activitj that woman
should have and would have if given the rJsht sorl of early
opportunity, and this counts with the audlenci in a subcon-
scious way. Far deeper than transient interest in how the
story will turn out is undefined recognition in a mixed audi-
ence that Miss Bennet, like other wholesome and normal girls,
is a true type of what the sex was meant to be, what it may
be in some remote period of dev&lopment, what it is far from
being, however, at the present moment. It is as a woman
that she accomplishes something worth while for the man she
loves, stimulated by that emotion which has dominated human
effort from earliest times, even before man began to reason
from cause to effect.
It is as a woman that Miss Bennett reveals greater promise
in this story than in her first appearance, most marked in
the early scenes, where there are some amusing sketches of
little children, but during every moment that she is in the
dress of her sex. The story is filled with incongruities, of
situations incapable of demonstration to an audience, while
the leading character is in male attire, strained to the point of
self-contradiction for the sake of a male impersonation, and
there is no other genuine characterization except the rather
colorless role assigned to William Garwood. The assumption
of villainy on the part of his superintendent, without visible
motive, and strictly theatrical in his constantly overhearing
all of importance that passes, causes the later scenes to drag
where a play should be " intense. Far from being benefited,
the whole effect, the complete impression, is marred. . But
the presentation is made attractive by one strong personality
and satisfying by fine sense of the appropriate in settings and
mood.
"Stagestruck."
"Stagestruck" is a comedy of theatrical life, as its title
indicates, and it is the kind of story that gives the average
studio director an "at home" feeling. He knows where he is at.
The comedy is well handled as to details, but enough is not
made of the really dramatic situation of a young couple wed-
ded by honest intention on their part, yet apparently not in
strict accordance with the law. In this one situation was tre-
mendous comedy opportunity almost wholly ignored for the
sake of minor incident. The story is that of a country girl
who spends her last dollar at a fake dramatic school, only
to have her illusions rudely dispelled.
During this experience she meets a rather simple-minded
young man of wealthy family intent on a career theatrical,
and marries him in a ceremony performed before an ex-Justice
of the Peace. She is immediately separated from her husband,
discovers that her dreams of success will never be realized,
and lands up in a Home for the Friendless maintained by her
Scene from "Stagestruck" (Triangle).
young husband's wealthy mother. The mother is indignant
over what appears to be a trick marriage and intent on see-
ing that justice shall be done until she discovers that the
supposed culprit is her own son. Here is a genuine comedy
situation, such as would have delighted Scribe or Moliere.
Reel after reel of amusing situations could have been devel-
oped from such a delightfully complicated situation, but it be-
comes merely a minor incident, to be disposed of in a few con-
cluding scenes. There are some amusing subtitles and a gen-
erally good performance on the part of a 'well balanced com-
pany. Miss Dorothy has little to do, and does it well.. The
whole effect is pleasing, but the story is robbed of its possi-
bilities by lack of mature grasp of its own merits, such as
would fasten attention upon developing its most interesting
situation.
1372
THE MOVING PICTURE WORLD
March 3, 1917
"The Girl and the Crisis"
Five-Reel Red Feather Offering Deals With Much-Mooted
Subject of Capital Punishment for Murder.
Reviewed by Robert C. McElravy.
THE subject of capital punishment has long been one for
debate. This five-reel offering, while not in any way
an exceptional story, proves again the adaptability ot
the screen for putting a problem before the people in con-
centrated form. It Is unfortunate that the plot itself is not
newer in its situations and general treatment. As presented,
the feature is one of about average strength.
The story concerns a young politician, named Oliver Bar-
nitz, elected lieutenant governor of his state. He falls in
love with Ellen Wilmot, daughter of his father's greatest
enemy. In the first two reels, which are the strongest in the
offering, an attack is made upon the works of the Wilmot
company. This part Is staged on quite an elaborate scale,
but the blowing up of the small powder house furnishes
something of an anti-climax.
Following the attack, both sides to the quarrel appeal to
the governor. The executive is then shot and killed by a
crank named Poole. The latter is thrust into prison and this
brings up in a rather belated way the real motive of the pro-
duction, which is a plea for the abolishment of capital pun-
Scene from "The Girl and the Crisis" (Universal).
ishment. The lieutenant governor, now in the governor's
chair, is made the center of a strong fire from the opposing
sides on this question. He at length commutes Poole's sen-
tence, presumably at the expense of his own political future.
William V. Mong wrote and produced the feature. Dorothy
Davenport, Charles Perley, Harry Holden and the author have
the leading parts.
"Kilty McKay"
Lillian Walker Star of Vitagraph's Five-Reel Version of
Catherine Chisholm Cushine's Scotch Stage Drama.
THE screen version of "Kitty Mackay," the bright little stage
drama written by Catherine Chisholm Cushing, proves an
excellent medium for the display of Lillian Walker's tal-
ents, and has been given a meritorious production by the Vita-
graph Company. The play had quite a run at the Comedy
Theater, New York, its humor, serious interest and amusing
studies of Scotch character contributing to its success. The
qualities are cleverly brought out in the photoplay.
Laid in the days when hoopskirts were the fashion, the
story of the young Scotch girl who suddenly finds herself
transplanted from the humble cottage of the McNabs, where
she is made to serve as a drudge, to the home of Lord Ingle-
hart and treated as one of the family, although more a com-
edy than anything else, is strongly sympathetic and filled with
characteristic humor. The contrast between Kitty's life in
London and her surroundings in the village across the border
are as amusing to the spectator as they are surprising to the
heroine, and the happy termination of her love affair with
Lord Inglehart's son ends the dramatic suspense of the play.
Like all Scotch comedies, character parts abound in "Kitty
Mackay," and the cast selected by the Vitagraph is well
adapted to its work. The high spirits, love 01 fun and ready
wit of Kitty are brought out by Lillian Walker most enter-
tainingly; she also makes a charming picture in her frocks of
sixty years ago. Jewell Hunt is a good second as Kitty's
chum, and Charles Kent, Don Cameron, Thomas Mills and Mrs.
West form an impressive aristocratic quartette. W. J. Fergu-
son's embodyment of the canny Scot who 'was forced to sign
the pledge or go to work when Kitty left his house is rich in
entertaining qualities. William Shea is also the real article
as MacGregor, and Mrs. Nellie Anderson and Beatrice Anderson
round out an excellent cast.
"A Mormon Maid"
Mae Murray Is Seen to Advantage in Friedman Subject
Treating of Early Days in Utah.
Reviewed by George Blaisdell.
MAE MURRAY finds herself in "A Mormon Maid," the five-
part subject being exploited by Hiller & Wilk for the
Friedman Enterprises Corporation. She finds herself
not in the role of a light-hearted, romping, dancing, near tom^
boy girls such as we see her in the early period of this story.
It is in the characterization of a tragic part, when as Dora
Hogue, a maid in a Mormon country, she and those she loves
are in danger that she comes into her own and reveals power
that is genuine.
The subject is being exploited as anti-Mormon propaganda.
With that phase of it this reviewer is not concerned. Ac-
cepting as accurate the conditions alleged to exist in the
fifties in the large territory dominated by the Mormons, or
accepting them as an exaggeration, "A Mormon Maid" is an
absorbing story, well acted and well produced. There is no
suggestion that the situations outlined have anything to do
with the present day. It is strong drama, with its full meas-
ure of suspense, with its accompaniment of the tragedies that
ensue in a primitive region when men of strong will meet
at the crossing of the paths.
Hobart Bosworth has the role of Hogue, an American set-
tler, who with his wife and daughter are saved from the
Indians by the Mormons and taken into their community. The
daughter falls in love with a young Mormon and is coveted by
an older and much married fellow-religionist. The latter con-
spires with his associates to force Hogue into the church that
he may secure the daughter. How his plans fail is clearly
developed in a thrilling denouement. Mr. Bosworth splendidly
brings out the many-sided character of Hogue, the fearless
frontiersman who succumbs to major force in order to save
his daughter, only later to see his wife commit suicide and
his daughter taken from him.
Edythe Chapman is Nancy Hogue, the woman who fears
Indians less than she does the Mormons. Frank Borsage is Tom
Rigdon, the young lover of Dora. Noah Beery is Burr, the
Mormon chieftain. There is a large supporting cast.
The subject is notable from the spectacular side, with its
hordes of white garbed "Destroying Angels," its Indians and
Scene from "A Mormon Maid."
its impressive ceremonials. Much of the picture is of the open,
of big fields and rough mountain country.
"A Mormon Maid" considered solely as a photoplay should
prove a strong attraction.
"The Boy Girl"
Five-Reel Bluebird Photoplay Starring Violet Mersereau and
Directed by Edwin Stevens Has Lively Heroine.
Reviewed by Edward Weitzel.
FOR the first sixteen years of her life the heroine of "The
Boy Girl" regrets that she was born a girl, then falls in
love with a good looking young chap and stops regretting.
John G. Brownell, the author of this five-reel Bluebird, has
taken Violet Mersereau's measure correctly and supplied her
with numerous opportunities to run the whole list of "cute
tricks," so dear to the heart of the fluffy-haired ingenue. Miss
Mersereau can smile, pout and wear boy togs with the best
of them, and is an expert at upsetting the dignity of a private
boarding school for young ladies, when it comes to being the
leader of a midnight pajama party.
The serious interest of "The Boy Girl" centers around an
oil well deal. The father of Miss Jack Channing's sweetheart
is about to be cheated out of his rights by a rascally employe,
March 3, 1917
THE MOVING PICTURE WORLD
1373
but Miss Jack, who has foresworn the wearing of male attire,
gets into her cross-saddle riding clothes and saves the day.
The play follows the usual formula for pictures of this class,
and Edwin Stevens, who directed the production, has added
nothing new in the way of stage business. The mountings are
well chosen and the cast meets every requirement. Sidney
The work of the cast is practically without a blemish. James
Morrison as the ward and Guy Coombs as his guardian are
the most proficient members. Christine Mayo and Rubye de
Reiner leading the female contingent. John Reinhard, Helen
Arnold and Yuka Yamakura are the other important actors.
Scene from "The Boy Girl" (Bluebird).
Mason heads the support, the other members being
Kingsley, Carline Harris, Maud Cooling, Tina Marshall,
Mason, James O'Neill, Dean Raymond and Byron Dean.
Florida
Charles
"Two Men and a Woman"
Five-Reel Photoplay Written by Willard Mack and Produced
by Ivan Film Productions, Inc., Has Excellent Cast.
Reviewed by Edward Weitzel.
A MAN'S sacrifice for the woman he loves is the principal
motive of "Two Men and a Woman," a five-reel photo-
play produced by the Ivan Film Company. Willard Mack,
the author of the story, is an expert at dramatic construction,
but the scenario for this picture is too long drawn out and
choppy.
An ex-naval officer, who is working on the plans of a new
diving bell, has a ward, the son of a former comrade. The
two love the same woman, but the elder man, believing that
the boy has the inside track, does everying in his power to
assist him in his love affair. Finding that his rival has com-
promised himself with an adventuress, Donaldson entraps the
woman, at the risk of his own good name. His ward, realizing
the extent of the sacrifice, blurts out the truth to his fiancee,
learns that Donaldson is the man she really loves, and gives
her to him. An attempt by Japanese spies to steal the plans
of the diving bell forms another motive. They have litle dif-
ficulty in getting hold of the plans, as the inventor keeps them
Scene from "Two Men and a Woman" (Ivan).
in an unlocked drawer in a library table; but Donaldson
atones for his carelessness by getting them back at the point of
a gun. There is an air of good breeding about nearly all the
characters, and every one of them wears good clothes. More
light on several of the night scenes would improve the pro-
duction.
"The Planter" Nearing Completion
Nevada Motion Picture Corporation Announces Ten or
Twelve Reel Visualization of Popular Novel.
AFTER months of careful preparation and the travel >'t
the company half way around 'the world, the Nevada
Motion Picture Corporation is well along In the pro-
duction of Herman Whitaker's famous novel, "The Planter."
The story is to be shown in ten or twelve reels, and Tyrone
Power, who has made such a tremendous hit on both the
screen and the Stage, is being starred in the remarkable char-
acter of "Hertzer."
The company is located at 40 West Mountain street, Pasa-
dena, and three or four tropical film villages have been built
in that vicinity for operation of the company immediately
upon its return from Guatemala.
The company is now on its way back from Guatemala, where
much of the story is laid, after several months spent in the
tropics and after some rather strenuous experiences on the
part of the cast, both with the climate and the peculiar make-
up of that revolutionary country.
The picture promises to be one of the biggest of the big
productions so far offered the public. Nearly six months was
spent in the preparation of the scenario alone.
The commerciality of the picture is being looked to as
well as the artistic side, and the story is b. ing so constructed
as to appeal to the masses as well as the classes in ? way that
will bring the greatest possible returns on its presentation.
The producers promise some of the most intensely dramatic
situations and some of the biggest spectacular thrills that
have ever been put on the screen. Certainly it should contain
some of the greatest characterizations, for the author, Mr.
Whitaker, is noted for the strength of the characters of his
books and for their unusual development. Over $200, ('00 has
already been spent on the production, and it is expected that
it will cost almost as much more before it is finished.
The cast supporting Mr. Power is a notable one, including
Helen Reaume, Mabel Wiles, Carmen Phillips, E. Lamar John-
stone, George R. O'Dell, Louis FitzRoy and others.
The picture is being directed by Thos. N. Heffron, who was
for over two years with the Famous Players Film Company.
Mr. Heffron is particularly noted for his ability to handle in-
tense dramatic situations and to bring out in his characters
the actual feeling and living of the parts which they are por-
traying. The production work and general management are
in the hands of Harry C. Drum, who up until last summer was
assistant general manager of the World Film Corporation. It
is expected that the picture will be ready for release in about
three months.
Henry J. Brock on State Rights
President of Enlightment Photoplays Corporation Prophecies
Renewed Interest in This Method of Marketing Pictures.
THE success met with by the Enlightment Photoplays Cor-
poration in disposing of the state rights to "Enlighten
Thy Daughter" has caused Henry J. Brock, president of
the company, to see bright prospects ahead for the firms en-
gaged in this method of marketing features. His company has
sold the state rights for the Ivan pictures, which it bought out-
right and which is now having a prosperous run at the Park
theater, New York City, to an encouraging number of buyers
and at very advantageous terms to both parties. Several of the
purchasers are men of good financial standing in other branches
of business, that have recognized the opportunity for substantial
returns from an investment in a picture of sufficient merit to
assure it extended runs at advanced prices.
"In these days," said Mr. Brock, during a recent interview,
"when the merger looms large on the commercial horizon and
so many of the leading picture companies are going into com-
bines, the only hope for the smaller concerns is the state rights
proposition. They can dispose of their products on a cash
basis that will prevent their capital from being tied up, and
give them a sure and equitable profit on every picture made.
Our company is in the market for pictures of the same order
of merit as "Enlighten Thy Daughter," and our method of
getting independent features before the public is bound to in-
crease in popularity as the distribution of program pictures is
narrowed down to a still smaller number of companies."
"SEVEN DEADLY" FOR HAWAII.
The San Francisco office of the McClure Series Depart-
ment of the Triangle Distributing Corporation has booked
Seven Deadly Sins with the Consolidated Amusement Com-
pany, of Hawaii. This company controls Hawaii's best the-
aters, including the Bijou, one of the finest vaudeville the-
aters in Honolulu. Seven Deadly Sins will be the first motion
picture feature ever shown in the Bijou, which is giving
up its vaudeville bill for pictures, just to show Seven Deadly
Sins.
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Comments on the Films
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EXCLUSIVELY BY OUR OWN STAFF
General Film Company.
HAPPY NAT'S DILEMMA (Vim).— W. J. Sloane is the chief com-
edian in this comedy reel. The number has quite a number of
laughs, and tells of Happy Nat's dreams. Happy Nat is a bibulous
gentleman, but in his dream he becomes a philanthropist. As the reel
closes he awakes and goes to keep the appointment he had. A fair reel.
FOR REWARD OP SERVICE (Selig).— This one-reel comedy-drama
has a heart grip and a directness of appeal that absorbs. . A clever
bit of character delineation is done by George Fawcett. There are sev-
eral lighter moments in the playlet that amuse. The story tells of an
old bookkeeper supposed by his colleagues to be a grouch. They load
him down with "phoney" Christmas presents. Light into the old man's
past life makes the scoffers sympathetic, and they get real presents.
The reel was directed by Al Green. Vivian Reed is seen in the role of
the man's daughter. A review was printed on page 866 of the issue
of February 10.
A FLYER IN FLAPJACKS (Kalem).— A laughable one-reel comedy
with Ham and Bud. This pair get over several laughs, especially dur-
ing their antics with pancakes. Henry Murdoch and Ethel Teare are
also funmakers. Ham and Bud are relentlessly pursued by the cop, and
they try all manners of means to make him believe that they have jobs.
At least they get into Henry's flapjack joint. There is a battle royal in
the restaurant, all sorts of food being the ammunition.
ALL IN A DAY (Essanay). — A split reel embracing a fair comedy
and beautiful Alaskan scenic. The comedy is of the knock-about
variety. Two physical culturists train a hen-pecked husband and he be-
gins things at home. But the physical culture experts are no match
for Friend Wife. The scenic section is enhanced by good photography.
THE SCREENED VAULT (Kalem). — Episode of the "Grant, Police
Reporter" series. George Larkin continues to thrill with his daring
feats. In this reel he is seen taking several perilous leaps — one from
the fourth floor of a building to the ground. The reel is crammed with
action and the story interests. It tells of how the reporter frustrates
an ex-convict's plot to rob a bank. Ollie Kirkby and Director Robert
Ellis are also seen on the screen. Reviewed in another column of this
issue.
HARRY'S PIG (Vim).— Harry La Pearl has a lot of fun with a
porker in this comedy reel. He performs some funny antics as he rides
down the main street of the town. His wife and the grocery store man
have something to say and do about Harry's exploits, too. There is
quite a bit of fast action in this reel and the laughs are not too scarce.
General Film Company Specials.
DESERTION AND NON-SUPPORT ( Essanay) .— No. 0 of the "Is Mar-
riage Sacred?" series. In this two-reel unit the abuse of the desertion
and non-support laws is dramatically presented. An element of ro-
mance helps interest considerably. The story tells of a man who goes
West for his health. He falls in love with his nurse. He becomes
wealthy, and it is then that his wife sues him for desertion. The court
holds that there was desertion on the part of the wife, and not the
husband. The Essanay stock company, composed of Marguerite Clay-
ton, Edwards Arnold, Lillian Drew, Thomas Commerford and John
Cossar, are seen in this drama.
ASHES ON THE HEARTHSTONE (Essanay).— No. 10 of the "Is
Marriage Sacred?" series. This number is a two-reel drama with
several commendable features. There are quite a number of tense
moments, capably registered by Essanay's stock company. The story
tells of the wife who succumbs to the wishes of a rich youth. Too
late she comes to a realization of what she has done. She goes to her
former home to find her baby dead. The film is a strong indictment of
a wife's disloyalty. Those in the cast are Marguerite Clayton, Edward
Arnold, Lillian Drew, Sydney Ainsworfh and Thomas Commerford.
THE LIGHTED LAMP (Essanay). — One of the "Black Cat" features.
Edward Arnold and Anna Mae Walthall are seen in this two-reel drama,
which tells on the screen with considerable force of at least one case
wherein "cave man" tactics failed to entirely win the girl. The man
practically carries the girl off her feet, marrying her without giving her
a chance to say anything. A separation comes, during which time the
man comes to realize that he was wrong. He comes back to his wife,
a changed man, and everything turns out happily. Arthur Koeppe is
also in the cast.
THE BLACK RIDER OF TASAJARA (Kalem).— First episode of
"The American Girl" series. A review printed in another column
states that the success of the series is assured if the forthcoming two-
reel episodes are up to the standard set by the first. It is Western
melodrama of action and interest. Madge King, the American Girl
(Marin Sais), unearths the mysterious masked rider as a respected
citizen of a Western town. She is aided by her father and others.
This is an exciting number. With Miss Sais in the new series are seen
Frank Jonasson, Ronald Bradbury and Edward Hearn.
Art Dramas, Inc.
THE ADVENTURER (U. S. Amusement Co.), Feb. 15.— A very
worthy picture full of entertainment and of that holding quality that
will make it worth while on the screen as a money getter. Madam
Blacbe has carefully directed it and Marian Swayne has the lead. A
longer review can be found in the issue dated February 24.
Bluebird Photoplays, Inc.
THE BOY GIRL (Bluebird), March 5.— This five-reel comedy-drama
is an excellent vehicle for Violet Mersereau, who appears as a horse-
loving young person much given to wearing boy's clothes. It is re-
viewed at length on another page of this issue.
Fox Film Corporation.
THE SCARLET LETTER (Fox), Feb. 12.— A five-reel screen version
of Hawthorne's famous novel, the picture is well acted and intelligently
produced, but is weakened by a happy ending. It is reviewed at length
on another page of this issue.
THE HONOR SYSTEM (Fox).— Special release, ten-reel photoplay
containing a powerful plea for better prison conditions, this picture
has been produced with excellent results and has the advantage of a
fine cast. It is reviewed at length on another page of this Issue.
Greater Vitagraph
KITTY MACKAY (Feb. 19.— Lillian Walker has the title role in this
five-reel screen version of the successful stage play. The story is full
of Scotch humor, and the star is well suited to the lively Kitty, who
wins a lord's son. A longer review is printed on another page of this
issue.
ARSENE LUPIN, Feb. 26. — Earle Williams is the star of this five-
reel French detective screen drama. The story is entertaining and has
been well produced. It is reviewed at length on another page
Ivan Film Production, Inc.
TWO MEN AND A WOMAN (Ivan), February. — The cast selected for
this five- reel photoplay, written by Willard Mack, is an excellent one.
It is the story of a man's sacrifice and touches upon the Japanese spy
question. A longer review is printed on another page of this issue.
Kleine-Edison-Selig-Essanay.
THE HEART OF TEXAS RYAN (Selig), Feb. 12.— A story of the
Texas borderland, abounding in thrilling adventures and a catching love
story, in which Tom Mix, George Fawcett, Bessie Eyton and Frank
Campeau have strong parts. This story will please all who delight in
red-blooded life of the plains. The photography is good and many of
the scenes are picturesque.
Metro Pictures Corporation
ONE OF MANY (Arthur James), Feb. 12. — A five-reel photoplay,
starring Frances Nelson, this picture tells the story of a young girl's
temptation and her rescue by a man who truly loves her. Several errors
o( construction detract from the merits of the production. The acting
is of fair quality.
Mutual Film Corporation
SEE AMERICA FIRST, NO. 75 (Gaumont), Feb. 14. — The subject of
this number is "Los Angeles. California." The views shown of this
beautiful California city are instructive as well as entertaining and
cover the main streets and points of interest in and about the city.
MUTUAL WEEKLY, NO. Ill (Feb. 14).— Interesting items of this
number are the street cleaning department of New York using military
methods to recruit its permanent force, a remarkable series of views
of a' $500,000 blaze at St. Louis, making the new flag for President
Wilson's inauguration, a few hints as to what men are wearing, the
steamship "California," which was torpedoed off the Irish coast, and
the launching of the S. S. "La Perouse" somewhere in France.
JERRY'S BIG MYSTERY (Cub), Feb. 15. — A farce comedy in which
Jerry, running from the policeman, takes refuge under the coat tail
of a tailor's dummy. With all hut his legs concealed, he runs about
with the dummy, the fact that its head is knocked off by the police-
man adds a gruesome touch that enhances the comedy of the situation.
Quite an amusing number.
.March 3, 1917
THE MOVING PICTURE WORLD
1375
REEL LIFE, NO. 42 (Gauniont), Feb. 18. — In this number will be
-found several interesting subjects, among them "Oysters on the Mis-
sissippi Coast," "Water," "Making an Individual Dress Form," "Train-
ing Man Hunters" and "The Dance o£ the Rainbow." These subjects
are well illustrated and interesting.
Mutual Film Corporation Specials.
ADVENTURES OF SHORTY HAMILTON, NO. 5 (Monogram), Feb.
J.2. — "Shorty Turns Wild Man" is the title of this number of the series.
In it Shorty starts back to the ranch from the city. On the way his
outfit is stolen while he poses as wild man in an attempt to route a
couple of thieves who have killed a man to gain the map of a claim
where there is said to be a deposit of pitch blend. A circus captures
him as he roams hopelessly about, and he is only enabled to escape
through the devotion of his horse. A rather entertaining number.
LURED AND CURED (Vogue), Feb. IS.— A two-part farce comedy
in which a young woman elopes with the man she loves and is pursued
by the man her parents want her to marry. The latter having gained
admittance into the house where the girl and her lover are stationed,
falls in love with the mistress of the house, whose actions are not
such as should be exhibited on the screen. An ordinary and not highly
commendable number.
Paramount Pictures Corporation
HER OWN PEOPLE (Pallas), Feb. 8.— Lenore Ulrich is seen in one
of her best roles. She has the part of a girl who is half Indian and
half white. The story is interesting — there are picturesque settings,
large numbers of Indians appear in their sports, and there are strong
situations. The story was reviewed in the preceding issue.
THE BLACK WOLF (Lasky), Feb. 12.— Lou-Tellegen and Nell Ship-
man make an excellent team in this picture of old Spain. They are
well supported. The production is well staged, with notable back-
grounds and wealth of costuming. It was reviewed last week.
AN AMERICAN CONSUL (Lasky), Feb. 15.— Theodore Roberts has
the title role in this five-reel photoplay, which contains character study
of good quality, but is not well put together. It is reviewed at length
on another page of this issue.
THE WINNING OF SALLIE TEMPLE (Lasky), Feb. 19.— Romance
of the days of George III is the keynote of this five-reel photoplay.
Fannie Ward, as an actress of Drury Lane Theater, heads the cast.
The production is well done. Reviewed in another column.
Pathe Exchange, Inc.1
UNCLE SAM'S WARDS (International), March 4. — A split reel con-
taining travel-educational scenes in and about the Philippine Islands
and a "Jerry on the Job" animated cartoon. The travel section shows
scenes around Manila, and considerable footage is devoted to the
maneuvers of U. S. submarines. In the cartoon section Jerry is seen
as a Jack Tar aboard a man-of-war.
FLORENCE ROSE FASHIONS, NO. 21 (Pathe), March 4.— A scenic
titled "Picturesque Cadelonia" shares this reel with the Florence Rose
Fashions. The scenic views are in Pathecolor, and show scenes about
Caledonia, Spain. Several beautiful "shots" have been obtained. The
scenic is enhanced by good photography and the Pathecolor. The fash-
ions are, as usual, up to the minute, and of especial interest to women.
DEEP-DYED VILLAINY (Mittenthal), March 4. — One of the Heinie
and Louie one-reel comedies, made some time ago, but nevertheless
funny. The reel is slapstick comedy in its broadest sense. Several
laughs are registered. Heinie and Louie are rivals in love. Each go to
lengths that lead to laughs. A fairly funny reel.
Pathe Exchange Inc., Specials
RED DAWN (International), Feb. 25. — Seventh episode of "Patria."
Thrills come when Patria (Mrs. Vernon Castle) places her auto in the
path of an onrushing freight car loaded with dynamite, and during her
race with the car. There are also some good fire scenes, photographed
at night. Patria is saved from the proposed wedding to De Lima. A
thriling chapter. Reviewed in another column.
HER BELOVED ENEMY (Thanhouser), March 4. — Mystery and ro-
mance are interestingly intermingled in this five-reel drama. Doris
Grey and Wayne Arey are the leading players. The story tells of a
girl who unknowingly falls in love with the man she believes has
wrecked her father's life. She is about to be revenged when love tri-
umphs. The man proves to be a secret service agent. A longer review
is printed in another column of this issue.
THE FOREIGN ALLIANCE (Astra), March 4. — Twelfth two-reel
episode of "Pearl of the Army." Good scenes of a submarine exploded
by a revenue cutter's shell are embraced in the chapter. The emissar-
ies of the Foreign Alliance perish in the subsea boat. Pearl and Or-
derly Adams, on board the Silent Menace's schooner, see him in a
stateroom, which allays Pearl's suspicion that Adams is the Menace.
The chapter closes with the vessel headed for the sea.
Triangle Film Corporation
STAGESTRUCK (Fine Arts), Feb. 25. — A comedy of theatrical as-
piration, with Dorothy Gish as the disillusioned aspirant. Mildly amus-
ing and not rising to its own opportunities is the story.
THE LAST OF THE INGRAMS (Kav-Bee), March 1. — A romantic
drama of the Scarlet-Letter type, with William Desmond and Margery
Wilson in the leading parts.
man Bhips, Liners leaving this country to dare U-boats and various other
interesting war sidelights are included In this number.
THEY WERE FOUR (Victor), March 1.— A first-class cowboy comedy
by Karl K. Coolige. Neal Hart and three rough-riding men of the
plains visit the city for a day. They hold up the guests of a hotel as
a joke, just after some real crooks have completed a similar job. All
are thrown into jail. But the cowboys get their revenge on the crooks
later. This is worked well, with good comedy situations and plenty
of action.
A NOVEL ROMANCE (Victor), Feb. 27.— A love story, by Wm.
Henry, featuring Flora Parker De Haven and Paul Byron. This pic-
tures the way in which fate throws together two young people, a girl
stenographer and a young man fond of romantic novels. There is no
special novelty of plot, but the presentation is agreeable and pleasing.
THE RENTED MAN (Rex), March 1— A splendid two-reel offering
of the purely sentimental type, by Annie Hamilton Donnell. Francis
Marion appears as an attractive boy of the Little Lord Fauntleroy type.
He is wealthy by inheritance, but hates the housekeeper and pines for
a father and mother. The little girl next door, portrayed by Eliza-
beth Janes, is equipped with the best of parents and the boy envies her
exceedingly. He proceeds to rent a father, who, of course, turns out to
be his own male parent after all, and he gets a mother into the bargain.
A pretty story of decided appeal.
EVIL HANDS (Imp), March 2. — A white slave story, by Willis Woods,
featuring Edith Roberts, Malcolm Blevins and Edward H. Hearn. The
innocent girl and the underworld types are well portrayed. Red Leary
saves the girl at the risk of his own life. The situations are not so
broad as sometimes occur in this type of story, but are handled quite
dramatically.
UNIVERSAL SCREEN MAGAZINE, NO. 8, March 2.— This number
contains an item in modern science, showing the Government Radio
Station at Arlington, a domestic science demonstration on the making of
pie crust by Mrs. A. Louise Andrea, and a detailed illustration of the
workings of a newly invented safe deposit vault, in addition to a clever
animated clay cartoon by Willie Hopkins.
A BUNDLE OF TROUBLE (Nestor), March 5.— A comedy number, by
Karl R. Coolige, featuring Eddie Lyons and Lee Moran as two detec-
tives investigating an international mystery. This is done in first-class
burlesque style ; they use so many disguises that one detective gets off
the original scent and follows the other. This will bring many laughs
and is a good offering of the nonsensical type.
Universal Film Mfg. Co. Specials
THE GIRL AND THE CRISIS (Red Feather), Feb. 26.— This five-
reel number, written and produced by Wm. V. Mong, features the au-
thor, Dorothy Davenport, Charles Perley and Harry Holden. The story
opens with an attack upon a reservoir property, following which the
governor of the state is shot. The young lieutenant governor becomes
executive, and a fight for and against capital punishment for the mur-
derer centers about him. He commutes the death sentence at the cost
of his own political future. This makes rather interesting propaganda
for the abolishment of capital punishment. The story itself is not
handled with any great degree of strength. It makes an average
offering.
THE PURPLE MASK, NO. 10 (Special Universal), Feb. 26.— Patsy
releases Kelly and his friends from their predicament In the room with
movable walls. Some of the action is vague and lacks suspense for this
reason, but there are a number of interesting tricks in Patsy's new
home which hold the interest fairly well. Patsy finally makes away
with a grip full of money to be used in conducting a crooked election,
with Kelly following. A fair instalment.
MARY FROM AMERICA (Gold Seal), Feb. 2".— A delightful three-
reel subject, from a story by Elizabeth J. Carpenter, featuring Ruth
Clifford and Douglas Gerrard. Sir Jasper dies, leaving his vast English
estate to Lady Jessica. The heirs appear, all eager for a share. The
types are well depicted and the social scenes well handled. There is a
love affair between Mary Moore, from America, Lady Jessica's favorite,
and the Viscount Yorke. A lame boy who reads fairy tales is also a
good character. This is effectively presented and should have wide
appeal.
SPIKE'S BUSY BIKE (L-KO), Feb. 28. — A rapid-fire comic, with a
strong "sporting" flavor, though not in any way offensive. Dan Rus-
sell, Marjorie Ray and Vin Moore appear. The former plays the part
of a bicycle rider. The scenes at the training quarters contain some
laughable incidents of the knockabout sort. The bicycle chase in the
second reel is extremely funny. A good offering of the type.
TANGLED THREADS (Imp), March 4. — This two-reel subject fea-
tures Lamar Johnstone and Edward Sloman. The former appears as
a young novelist in love with the ward of an artist. The young man is
lured away by some crooks and becomes implicated in a shooting
scrape, but manages to escape. This is crudely handled and not very
convincing in certain scenes. It falls considerably below the average
in general interest, the plot features being too familiar.
THE PURPLE MASK, NO. 11 (Special Universal), March 5.— Kelly
follows Patsy's auto until it breaks down. He then takes her to a cabin
as his prisoner. She escapes by aid of the gang. Later she appears at
a garden fete conducted by a fake benevolent society and makes away
with the funds. Two clever tricks are performed in this number which
will bring joy to lovers of mysterious happenings of the sort. This is
stronger in interest than some recent instalments.
Universal Film Mfg. Company
ANIMATED WEEKLY. NO. 59 (Universal). Feb. 14. — A burning coke
plant in New York I". S. Army quitting Mexico, police guarding Ger-
World Pictures.
A GIRL'S FOLLY (Paragon), Feb. 26. — A splendid cast is one of the
features of this five-reel picture which shows the inside workings of a
moving picture studio. A review is printed on another page of this Issue.
1376
THE MOVING PICTURE WORLD
March 3, 1917
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Manufacturers' Advance Notes
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TRIANGLE MARCH 11 RELEASES.
Bessie Love and Enid Bennett are the stars of the Triangle
feature releases for March 11. « Miss Love will appear in a
unique Fine Arts comedy entitled "A Daughter of the Poor,"
written by Anita Loos, and directed by Edward Dillon. Enid
Bennett will make her second stellar appearance under the
auspices of Thomas H. Ince in an unusually pleasing Kay Bee
Scene from "A Daughter of the Poor" (Triangle).
production entitled "The Little Brother," written by Lois Zell-
ner and directed by Charles Miller.
As the heroine of "A Daughter of the Poor," Bessie Love
takes the part of a young girl with an inherent hatred for
wealth and all that wealth implies, who finally falls in love
with a son of a millionaire, mistaking him for a poor chauffeur.
When the girl discovers that her lover is rich instead of being
a downtrodden worker, an opportunity is presented for some
of the most telling comedy that the little Fine Arts star has
yet achieved.
"The Little Brother," Enid Bennett's vehicle, tells the story
of Jerry Ress, bright, lovable daughter of the east side, who
acts as a home maker for her two brothers, and upon being
convinced of the more desirable portion of a man's estate, dons
trousers and becomes a "newsie" in order to make both ends
meet. Miss Bennett is said to have created a character in
Jerry that will not soon be forgotten.
"THE SECRET OF EVE" (Metro).
Metro Pictures Corp. will release February 26 "The Secret
of Eve," a five-part feature screen play, with Mme. Petrova
as star, written by Aaron Hoffman, directed by Perry Vokroff,
and produced by Popular Plays and Players.
"The Secret of Eve" is replete with interesting and unusual
features. It affords the star an opportunity to appear in four
distinct characterizations. First she is seen as Eve in the Gar-
den of Eden; next she is a gypsy woman; next a young Quaker-
ess, and then a society woman, who finally gives up her pur-
poseless life to devote her energies to unfortunate little chil-
dren.
In "The Secret of Eve" Mme. Petrova is surrounded by a
notable cast. The part of Robert Blair, the millionaire phil-
anthropist, is played by William L. Hinckley. Little Rosa, the
child who is blinded, is portrayed by Florence Moore, last seen
with Edmund Breese in "The Weakness of Strength," and
others are Edward Roseman, Laurie Mackin and George
Morrell.
RIALTO WILL PLAY A THIRD BLUEBIRD.
Lynn F. Reynolds' production "Mutiny" wlil be the third
Bluebird to be shown at S. L. Rothapfel's Rialto, either the
last week in February or week of March 5. So well pleased
was Director Rothapfel with the reception his audiences gave
"The Mysterious Mrs. M." and "Polly Redhead" that he de-
cided to continue showing such Bluebirds as he might select
for pre-release at his theater. "Mutiny" will be distributed
on the regular Bluebird program March 12 and will have
Myrtle Gonzalez, Val Paul and George Hernandez as the fea-
tured players.
"GOD'S MAN" NEXT FROHMAN PRODUCTION.
Substantiating the assurance recently given by the Froh-
man Amusement Corp. that that concern would in the future
offer to the exhibitors and exchange men of the country noth-
ing but super-productions in motion pictures, announcement
is made by President William L. Sherrill that the next offering
of this corporation will be a nine-part picturization of the
literary success of the present day, "God's Man,'' written by
George Bronson Howard, one of the master minds of American
fiction. It is a story which presents tremendous opportunities
and great latitude for screen production.
The author has most thrillingly narrated the vicissitudes and
trials of a college youth, the quagmires, the dark abyss, the
degradation and despair arising through the tremor of New
York's gay life until the ultimate coming of the dawn of
righteousness. It is vivid depiction of New York in its most
somber and gay moments; of its truth and hypocricy and the
pitfalls and underhand methods of its overrated Broadway —
all of which go to make the great metropolis, New York, seem
like a cosmopolitan enigma.
George Irving, the director of the Frohman success. "The
Witching Hour," is again at the helm of production for "God's
Man." Director Irving, as usual, has assemble'd a remarkable
cast for the presentation of this extremely dramatic subject,
and within a few days promises news of the signing of a con-
tract with a prominent star of the theatrical stage and screen.
It is expected that this pretentious picture will have its pri-
vate trade showing in New York city in about three or four
weeks.
SHERRILL CLOSES FOREIGN CONTRACTS.
Within the past week the Frohman Corporation has entered
into contract with Bolton, Stewart Imperial Pictures, Ltd., of
London, whereby that concern acquires the exclusive rights
to all Frohman super-productions for the territory of Great
Britain for the period of two years. President William L.
Sherrill also concluded contracts with the Co-Operative Film
Exchange, Ltd., of Australia, for the entire Frohman output
for one year and with Joe Fisher of Cape Town, South Africa,
for the exclusive rights to Frohman productions to the South
African territory.
"THE FLYING TARGET" (Cub).
"The Flying Target," the Cub comedy release for the Mu-
tual for March 8, evidences an ambitious undertaking in com-
edy production. Set in a western frontier town, it was nec-
Scene from "The Flying Target" (Cub).
essary to build a big western street scene, a big dancing and
gambling hall and other sets representing scenes to be found
in a location of that nature. From this standpoint ii is a big
production, but the picture is big not only in that respect but
from a comedy viewpoint as well. A large number of players
take part in the picture, with the feature role played by
George Ovey, and the more important parts handled by Ray
Lincoln as the outlaw, M. J. McCarty as the head of the police,
and Helen Gilmore as poor Jane. Milton H. Fahrney directed
the picture.
March 3, 1917
THE MOVING PICTURE WORLD
1377
Edgar Lewis Producing
Some Speculation as to How He Will Spend His Own
Money — Charles Feature Abrams Helping Him.
SINCE Edgar Lewis is now producing pictures for himself
there is a very natural curiosity among the motion pic-
ture fraternity in general and the State right and ter-
ritorial buyers in particular, as to whether Mr. Lewis will
spend his own money with the same freedom as he would
if he were working on a salary basis. Will he try to retrench
— will he be more lavish, or will he use the same level-headed
ideas that heretofore have produced the exceptional results
that he has achieved in his past performances, for instance,
"The Great Divide," "The Nigger," "Samson," "The Bond-
man," and "The Barrier?"
It is the general belief that he will not cheapen his product
in any way, as he has always been known as a "liberal"
director, and the wise ones know he will not fall into the
fatal trap of trying to make a cheap product.
While there has been some mystery surrounding his pres-
ent movements it is known that he has been somewhere in
the South for the past month, and that he took with him
many high grade players, among whom are Mitchell Lewis,
who became celebrated in a day as the creator of Poleon
Doret, the French-Canadian in the screen version of "The
Barrier"; Victor Sutherland (Lieutenant Burrell) in "The Bar-
rier"; Hedda Nova, the young Russian actress whom he "dis-
covered," and who played the juvenile lead under his direc-
tion in Anthony Kelly's inspirational drama, "The Light at
Dusk"; and others whom he believes are of equal ability. The
story is by Anthony Kelly, the foremost motion picture dra-
matist and adapter of to-day; it is a well known fact that
Mr. Kelly demands real money in substantial quantity for
his efforts.
E. C. Earle, his head photographer, has photographed all
of Mr. Lewis' success of the past year, and as men of his
calibre are scarce as hen's teeth he naturally draws one of
the largest salaries paid for this line of work.
All in all, we think it safe to predict that Mr. Lewis' forth-
coming productions will, if anything, be more carefully made,
and, glancing at the list of talent enumerated above, neces-
sarily more costly than any he has thus far made. Anyhow,
it is a foregone conclusion that he will give us something
worth while.
Charles Abrams, who is handling the distributing end of
the business, reports that since "The Barrier" — which Mr.
Lewis made — was shown, the demand for this producer's pic-
tures is enormous. Mr. Abrams has cancelled many contracts
to handle the Lewis productions, and finding it necessary to
have more room for the new venture has taken over the offices
in the Candler Building, formerly occupied by the Amalga-
mated Association.
M. & R. Film Exchange
Pacific Coast Theater Magnates, Entering Exchange Field,
Buy H. Grossman's Program.
THE film situation on the Pacific coast is given a new and
interesting twist through the organization of the M. &
R. Film exchange, Golden Gate avenue, San Francisco.
The presence in New York last week of Charles Rosenthal, Jr.,
explains that he is the "R" of the concern, the other letter
standing for Emanuel Mayer. For many years both have been
associated in the operation of a string of legitimate theaters
in Californian cities. The chain includes the famous Alcazar,
from the stage of which were seen the first efforts of some of
the foremost stars of the legitimate.
Mr. Mayer, who is the nephew of David Belasco, has labored
with Mr. Rosenthal in the building of legitimate theaters, and
in later years they were among the first to raise fine edifices
for motion pictures. Both are native San Franciscans and
have spent practically all of their careers in purveying amuse-
ment.
At his hotel in New York Mr. Rosenthal announced that he
had secured the territorial rights for the Pacific coast on the
new program of H. Grossman, distributor. This is to embrace
a substantial arrangement of varied releases, including the
Flora Finch Comedies. A feature of the program is to be the
monthly issue of one multiple-reel attraction, that will carry
with it tremendous weight in the personnel of the producer
and stars.
The advent in the exchange field of the M. & R. means a
very important change in the film map of the Pacific coast.
Heretofore Messrs. Mayer and Rosenthal have dealt with film
exchanges in supplying their theaters, but Mr. Rosenthal says
that they had been contemplating this move for a long time.
Mr. Rosenthal returns to the coast in a few days to take up
actively the management of the film exchange.
NEW SERIES FOR BUSHMAN AND BAYNE.
Work on Metro's stupendous serial, "The Great Secret,"- in
which Francis X. Bushman and Beverly Bayne are the stars,
will end in about eighteen days. Mr. Bushman and Miss Bayne,
under the direction of Wm. Christy Cabanne, who adapted and
directed "The Great Secret," will begin on a new series
of five-reel productions. Five plays already have been Ghoseri
for this series. They will be of a type especially suited to the
unusual talents of Mr. Bushman.
New General Film Subjects
Big Distributing Company Said to Be in Best Shape Ever to
Please Patrons.
GENERAL Film Company was never in better shape to
serve its exhibitors and patrons than at present. "The
War," General's great series taken at the battle fronts
of France by official British Government photographers, is
having tremendous popularity. Branch exchanges of the com-
pany have been swamped with inquiries for them. The pic-
ture rights are owned by Official Government Pictures, Inc.,
and all profits from their showing are being given to needy
war relief funds, and to support the American Ambulance.
In addition, early in March the two big Kalem series "The
American Girl" and "A Daughter of Daring" will commence.
The first series features Marin Sais, who astounds her audi-
ences by her daring horsemanship. Frederick R. Bechdolt,
the famous fiction writer, will write the stories. It is Mr.
Bechdolt's first appearance as a scenario writer, and his first
episode "The Black Rider of Tasajara" is a cleverly mysteri-
ous plot well developed. The second series features that fair
"daughter of daring," Helen Gibson, who has so often risked
her pretty neck to give the required thrill to her audience.
In "In the Path of Peril," first episode of "A Daughter of
Daring," Miss Gibson is called upon to do one of her most
thrilling feats.
In addition to these series, General Film's Vitagraph series
of two part dramas, featuring Lillian Walker will soon be
issued. The first subject will be "Dimples' Baby," and will
show Miss Walker to advantage as a young girl whose mater-
nal instinct brings her great happiness.
One other new series which bids fair to become tre-
mendously popular is on General Film's Vitagraph program.
This is a series of film versions of stories by that master of
all short story writers, O. Henry. "Past One at Rooney's," a
story of O. Henry's beloved — "Four Million" — will be the first
subject. It deals with the people and places that he loved
above all else — the scenes and characters of New York's lower
East Side. The hero is a gangster, his lady love a street-
walker, the scene of their romance is Rooney's dance hall.
"THE BARRICADE (Metro).
"The Barricade" is the March 5 release of Metro Pictures
Corporation. Charming Mabel Taliaferro is the star of this
five-act feature screen drama, directed by Edwin Carewe for
Rolfe Photoplays, Inc., and photographed by John Arnoid.
"The Barricade" is a vital story of society and the stock
market. How "big business" can quickly make or break a
man is graphically shown, and is illustrated in the case of
Amos Merrill, who fails, and of the Westerner, John Cook, who
succeeds beyond his wildest dreams. Thrilling scenes are
shown of operations on the "curb" and in New York's stock
exchange, when fortunes are lost and won in a moment. The
apparent pandemonium that reigns on "the floor" when excite-
ment is at its height has never been more faithfully depicted
than in "The Barricade."
In this Metro wonderplay Miss Taliaferro has the part of
Hope Merrill, daughter of the man who is ruined. Miss Talia-
ferro's splendid talents enable her to do full justice to the
part of Hope Merrill. Clifford Bruce, last seen on the Metro
program as star in "The Devil at His Elbow," has the part
of the Western millionaire, John Cook, and Frank Currier, a
favorite Metro player, is Amos Merrill. Robert Rendel, an
English player brought to this country by the late Charles
Frohman, plays the part of Gerald Hastings.
TWO SUBJECTS IN UNIVERSAL FIVE-REELER.
A distinct feature novelty will be presented by the Uni-
versal Film Manufacturing Company early in March, when
there will be released on their regular program service a five-
reel Red Feather production which will be made up of two
separate photo-dramas. This five-reel combination will con-
sist of a three-act drama in which Cleo Madison, Molly
Malone, Roberta Wilson and Jack Nelson are the principals,
and a two-act Western comedy drama with Neal Hart, Ed-
ward Hearn and Janet Eastman in the leading roles.
This will be known as the Red Feather Double Attraction,
and is an important step inaugurated by the Universal offi-
cials in giving the public a five-reel entertainment of two
subjects instead of restricting it to one subject padded out
with unnecessary details and pretty atmosphere. Both of
the subjects are suitable in themselves as complete five-act
features, but the policy of the Universal is to afford the
maximum entertainment in the minimum time.
"THE VANISHING WOMAN"(Essanay).
A sharp contrast between the old-fashioned woman and the
modern woman is drawn in this production — one of the strong-
est in which Essanay's stock company has yet appeared. This
tensely dramatic photoplay is a unit of the "Is Marriage Sa-
cred?" series and, as in previous units of this series, has to do
with matrimonial, home-destroying complications. The cast
includes such photoplay favorites as Marguerite Clayton, Ed-
ward Arnold, Sydney Ainsworth, Lillian Drew and Thomas
Commerford. The story has been well written and well staged,
with excellent photography. "The Vanishing Woman" has a
screen time of 29 minutes. The General Film Service is hand-
ling its release.
1378
THE MOVING PICTURE WORLD
March 3, 1917
New Essanay Series
Strong Pathe Program
"Do Children Count?" Is the Title— To Be Done in Twelve
Installments With a Screen Time of Thirty Minutes Each.
GEORGE K. SPOOR, president of Essanay, announces a new
series of short dramatic productions, the general title
of which will be "Do Children Count?" Essanay's cycle
of matrimonial complications, "Is Marriage Sacred?" has met
with tremendous popularity among exhibitors and photoplay
patrons alike. This cycle, however, will be concluded early in
April. It is to provide a suitable substitute that "Do Children
Count?" will be offered.
The two series will have no connection other than that the
latter will simply develop further the problems of matrimony.
"Do Children Count?" will take up the problems arising from
the advent of children in the home.
Charles Mortimer Peck, author of the marriage photoplays,
has been secured to write the forthcoming series. There will
be twelve in all, each one to have a screen time of approxi-
mately thirty minutes. Each will be a separate, distinct photo-
drama in itself, and if the exhibitor desires, can be booked and
run apart from the others.
Little Mary V. McAlister, Essanay's celebrated child star,
will be featured in each production. This little girl, though
only six years old, has won a place in the hearts of hosts of
photoplay patrons. She has developed a remarkable dramatic
talent which will fit excellently into the roles for which she
is cast in "Do Children Count?"
Among the recent feature productions in which she has ap-
peared were Henry B. Walthall's current drama, "Little Shoes,"
"The Little Missionary," and many others. A capable stock
company has been formed to support the diminutive star.
Underlying these problem plays will be a direct appeal for the
children in the home. For that reason the productions should
prove of interest to parents as well as children. Each one
will have a separate title, as in the "Is Marriage Sacred?"
dramas and the Black Cat features. The General film service
will handle the releases.
Several powerful dramatic offerings are ready for release
under the "Is Marriage Sacred?" title. "The Extravagant
Bride," to be presented February 24, presents the problem
growing out of the marriage of a rich girl, used to every
luxury, to a youth of moderate means. "The Vanishing
Woman," for release March 3, draws a contrast between the
old fashioned woman and the college girl of today, whose mod-
ern ideas get her into trouble. "The Pulse of Madness," to be
offered March 10, reveals a young woman who stops at nothing
to win the man she loves.
One of the mostiiovel ideas ever put into a short production
is offered in "The Five Dollar Bill," a Black Cat feature, to be
presented March 6. It demonstrates how that much money can
bring happiness, despite the high cost of living and loving.
•Aladdin Up-To-Date," to be released March 13, is another de-
cidedly interesting photodrama of this series.
"HEALTH RESORT"— NEXT CHAPLIN.
Charles S. Chaplin, having entirely recovered from the injury
received from a falling lamp post during the filming of his
last comedy, "Easy Street," has started work on the tenth of
his funny pictures. This latest child of the Chaplin brain is
entitled "Health Resort" and gives Mr. Chaplin an entirely new
angle on which to hang his inimitable funny business. "Health
Resort" will be released in March.
LANGSTADT-MEYER GAS SET.
The engraving shows a direct connected gasoline driven
generating set which is being manufactured by Langstadt-
Meyer Co., of Appleton, Wis., for furnishing electric current to
those people outside of town and city where electric power
from a central station is not available.
The machine is low speed, which means long life and low
maintenance cost, me-
dium weight, compact,
and clean. They are es-
pecially adapted for fur-
nishing current to thea-
ters situated in small
towns where power from
a central station is not
available. The current
supplied enables the
owner to operate fans,
house lights, and pro-
jectoro.
An experienced engineer is not 'necessary, as anyone fa-
miliar with the operation of automobiles or marine engines
is competent to give the units what little care is needed.
The special feature is the automatic gasoline feed system
which forces fuel into the auxiliary tank of one quart capacity
from a 60 or 100 gallon main tank buried in the ground out-
side the building. Fuel flows from the auxiliary tank to the
carburetor by gravity. This installation complies with the
insurance requirements, as there is never more than one quart
of gasoline inside the building at any one time.
These units ara built in two sizes. 4KW and 5KW capacity,
prices and specifications of which may be obtained from your
regular dealer or from the factory, Langstadt-Meyer Company,
Appleton. Wisconsin.
Feature, Two Serials, Comedy, Fashion, Scenic, Cartoon and
News Films Make Big Showing for March 4.
A GOLD Rooster Play, two serials, a one-reel comedy, a
split reel fashion and scenic, a split reel cartoon and
scenic and two issues of the Pathe News make up
Pathe's strong program for the week of March 4, 1917.
"Her Beloved Enemy" is the Gold Rooster play produced by
Thanhouser, featuring Doris Grey and Wayne Arey, supported
by J. H. Gilmour and Gladys Leslie. "Her Beloved Enemy"
was written by Philip Lonergan. It is a comedy-melodrama
with many of the human touches that characterize the work
of Agnes C. Johnston, who is also a Thanhouser photoplay-
wright.
The advertising matter available through Pathe Exchanges
includes one and six sheets and two styles of three sheets, a
banner a window card, photographic lobby display and
heralds.
"The Flag Despoiler" is the fourteenth episode of "Pearl of
the Army" produced by Astra, starring Pearl White. This
chapter moves at a fast pace as the story reaches its com-
pletion. The episode deals with the attempt of America's
enemies to haul down the Stars and Stripes from the Capitol
and Pearl's successful campaign against them. In this episode
the identity of the Silent Menace is disclosed and the interest
stimulated in the love story of the next episode.
The eighth chapter of "Patria," entitled "Red Night" takes
its place in the program. The serial written by Louis Joseph
Vance features Mrs. Vernon Castle, the best known and best
dressed woman in America.
This episode shows a strike at the Channing munition works
with Patria bringing it to an end by acceding to the men's
demands on the condition that they undergo military train-
ing; an explosion which is a reproduction of the Black Tom
disaster in New York harbor, and the blowing up of a ship
at sea with Patria and Donald clinging to the mast.
"Deep Dyed Villainy" is the title of a Mittenthal comedy
in one reel. Heinie stung by Cupid's darts is some gay
Lothario. After many adventures he and Louie . learn that
when a man's married his troubles begin. There is a one-
sheet on this picture.
The twenty-first release of popular Florence Rose Fashions
is entitled "Morning Hours." It is on the same reel with
Picturesque Catalonia, a scenic gem showing the town of
Ripol in Catalonia, Spain.
"A Hot Time in the Gym" is the title of George MacManus'
"Bringing Up Father" cartoon, animated by Edward Grin-
ham. This is on the same reel with "Government Pets of
the Yellowstone Park," a very attractive scenic.
Hearst Pathe News No. 20 and No. 21 round out the program.
No Slip-Ups of "Stingaree"
Five Two-Part Episodes Completed — Release Date Will Not
Be Set Until End of Series Is in Sight.
t«TTTE regard any failure of ours to deliver prints of
y V Kalem subjects to all of the General Film exchanges
in time to fill first run dates as a breach of good
faith," says a representative of the Kalem Company. "Un-
avoidable delays will occur; bad weather can disrupt the best
laid plans, likewise negatives can be delayed in transit, but
most of the delays to which exhibitors are subjected are
chargeable to a lack of co-operation between studio and fac-
tory. It is this kind that we have by hard work practically
abolished."
This official went on to say that the Kalem Company has
received numerous requests to set a date for the release of
the further adventures of "Stingaree," written by E. W.
Hornung, and featuring True Boardman, but that it had deter-
mined to keep faith with the exhibitors and would therefore
make no such announcement until the entire series was prac-
tically finished.
Five two-part episodes have been taken and are now under-
going a process of trimming and titling and the company is
working on the sixth "Stingaree" adventure. This might
seem, on first thought, to be a safe margin upon which to
begin releasing the new series, but that is not the Kalem way.
With regard to "The American Girl" and "A Daughter of
Daring," the new series productions to be released the first
of March, the same policy is in effect. There are never less
than three episodes of each on hand in the New York offices
and these are edited well in advance of their delivery dates.
VOLCANIC ERUPTION IN HEARST-PATHE NEWS.
What are undoubtedly the most remarkable pictures of a vol-
canic eruption ever taken are shown in the'Hearst-Pathe News
No. 13. Kilauea. the famous Hawaiian volcano, is again in
eruption, and the Hearst-Pathe news cameraman, standing on
the brink of the crater, took many scenes which defy descrip-
tion. Among them are several of a lake of lava so violently
agitated by tremendous forces that it resembles a sea in a
storm, even to the point of breaking against the surrounding
rocks in molten spray. The cameraman in taking these pic-
tures gave an exhibition of nerve which is worthy of the high-
est commendation. The pictures will create a sensation wher-
ever shown.
March 5, 1917
IHL MOVING PICTURE WORLD
1379
Marguerite Clark Heads Paramount
This Time in "The Fortunes of Fifi" — Many Novelties on the
Program or the Week of February 26.
MARGUERITE CLARK whose success in "Miss George
Washington" and "Snow White," has been widely ac-
claimed, will make her next appearance on the Paramount
Program the week of February 26, when she will be seen in
the Famous Players production of "The Fortunes of Fifi,"
written by Molly Elliot Seawell.
Since the inception of the Paramount Program, two years
ago, no productions have created such sensations as those
in which Miss Clark recently starred. Her "Snow White"
has been heralded from coast to coast as one of the biggest
money-getters that exhibitors have ever had, while "Miss George
Washington" is a close second from a box office standpoint.
Both these productions have compelled hundreds of exhibitors
to advertise in front of their theaters on the days the pro-
ductions were shown, "Standing Room Only."
In "Snow White," Miss Clark played the role of the delight-
ful little princess whose faith in her feathered friends brought
her safely through many perils. "Fifi," though equally charm-
ing, is quite another character. She is a little minx of a
French actress whose colossal conceit makes her believe that
she is a great actress despite the failure of the first company
with which she becomes connected.
"The Fortunes of Fifi," which was directed by Robert G.
Vignola, includes in the supporting cast, William Sorelle,
John Sanpolis, Yvonne Chevalier, Kate Lester, Jean Gauthier,
and J. K. Murray.
The other five reel feature on the Paramount program for
this week will be "Those Without Sin," a Lasky production
in which Blanche Sweet plays the leading role, and in which
she is supported by Thomas Forman, Chas. H. Geldert, James
Neill, Maym Kelso, Mabel Van Buren, Dorothy Abril, Guy Oliver,
Chas. Ogle, Edna Wilson, Billy Jacobs, Mrs. Lewis McCord,
Jane Wolff and Mrs. Smith. The production was directed by
Marshall Neilan, and was taken from the story of George
Du Bois Proctor and Thomas Geraghty, while the scenario
was written by Harvey Thew.
This production gives Miss Sweet an exceptional and un-
usual opportunity to display her many inimitable character-
istics, and in the character of Melanite Landry, a Richmond
girl, prior to the time of the War of the Rebellion, she has
a character which fits her in every particular.
Surrounding the program for this week are three exceptional
short reel features: the 55th edition of the Paramount-Bray-
Pictographs, the magazine-on-the screen, in which four very
interesting subjects are dealt with; the 56th of the series of
"Weekly Trips Around the World," personally conducted by
Burton Holmes, in which he takes his fellow travelers to
visit exquisite Lake Louise, and' a Klever Komedy entitled
"Some Doctor," in which Victor Moore plays the title role.
In the 55th edition of the magazine-on-the-screen, Para-
mount's theater patrons will have a brand new laugh in store
for them, for in this release there will be shown for the first
time the Quacky Doodle family, for the amusement of the
old and young, the family being made up of Quacky Doodles,
Danny Doodles and the little Doodles, these having been
conceived by Johnny B. Gruelle, who attained international
fame when he won the thousand dollar prize offered by the
N. Y. Herald for the best comic series of drawings. These
creatures were his creation, and they will appear regularly
in the Pictographs in connection with "Colonel Heeza Liar"
and "Bobby Bumps."
"How Cathedral Windows are Made" is a particularly in-
teresting subject which is treated in this screen magazine,
because when once you know how the famous windows of
Westminster Abbey were made, and from whence comes the
superb jewels and ruby glass in the windows of Notre Mame
de Paris, one will look with great respect on the broken soda
bottles in their dust bin and greet with joy, the crash of their
best berry-bowl, as it splinters on the hard floor of the
kitchenette.
Another interesting screen subject, edited by Waldemar
Kaempffert of the Popular Science Monthly, is included in this
release, entitled "Putting Rivers to Work" and depicts some
of the remarkable undertakings by the U. S. Geological Sur-
vey Department, who are on the constant lookout for streams
and rivers with sufficient flow to turn the wheels of industry.
The concluding subject of this release is an amusing one, under
the caption of "Two Boobs and a Manatee," which shows two
fishermen, who, bent on capturing a swordfish, capture a sea
cow or manatee.
A continuous roar of laughter will be found from begin-
ning to end in the latest Klever Komedy, "Some Doctor," to
be released by Paramount, February 26, in which the "Some
Doctor" is no other than Victor Moore, who, in the title role
of an M. D. after he has invented a new contrivance for the
healing of all diseases, succeeds in getting himself in a
hundred and one complications which not only nearly cause
him to lose his entire professional business, but causes great
consternation in his community.
Burton Holmes, the world's greatest traveler, will release
this week, his 56th "Little Journey," which he has been
conducting for Paramount, taking his fellow travelers to ex-
quisite Lake Louise in Canada.
The loveliest beauty spot of all Canada is, without doubt,
Lake Louise. From Banff, Mr. Holmes asks you to go with
him through a scenic wonderland, through picturesque can-
yons, overshadowed by snow-capped mountain peaks, from
one of the most complete of up-to-date hotels of today to the
lovely chateau which is so placed on the banks of Lake Louise,
as to give to the tourist the most perfect outlook. On the
way from Banff, you will encounter a shower followed by
a rainbow, one of the few absolutely genuine rainbows ever
caught by a motion picture camera.
In addition to Lake Louise, Mr. Holmes takes you to Lake
Agnes, Mirror Lake, and to Lake O'Hara and Moraine Lake
in the Valley of the Ten Peaks, and on other days, up
delightful mountain trails to the lakes in the clouds — literally
up into cloudlajid — beside following a real Swiss guide over
the surface, and to the ice cave of Victoria Glacier. By this
delightful easy chair journey Mr. Holmes will take you to
the spot from whence he will begin, one week later, a wonder-
ful climb through the Yoho Valley, another of Canada's cele-
brated beauty spots.
Some New Fox Players
Several Popular Screen Artists Added to Forces— Irving
Cummings Makes Debut.
WILLIAM FOX announces the acquisition of several new
players this week. Probably the best known of them all
is Larry McLean, the big catcher who was the main-
stay of the New York National League team a short time since
and who will be with Christy Mathewson's Cincinnati Reds
during the coming season. McLean will be seen in a small
part in William Nigh's initial Fox production. Appearing with
him will be Walter Bennett, one time of the Pittsburgh nine.
Ben L. Taggart, with many Selig pictures, and former "op-
posite" for Irene Fenwick, with Kleine, has been engaged to
play as chief in support of Valeska Suratt. Mr. Taggart,
thirty-one years old, probably qualifies as the youngest vet-
eran of the Boer War. Mr. Taggart is a Canadian, and ran
away from his home in Ottawa to fight with the English forces
in South Africa. After the cessation of hostilities, he was
selected as one of the special guard of honor which flanked
the late King Edward VII. during his coronation services.
The complete cast has now been picked for the Virginia
Pearson subject. It includes, besides the star, Irving Cum-
mings, Nora Cecil, Grace Henderson, Nellie Slattery, Alex K.
Shannon, G. De Varney, Charles Craig, Lillian De Vere and
Ted Griffin. Miss Cecil, Miss Henderson, Miss Slattery, Miss
De Vere and Mr. Griffin are all new to Fox Films. Mr. Craig
was in "The Serpent," "Where Love Leads," and "Under Two
Flags." Mr. Shannon appeared in "Daredevil Kate," "Am-
bition," and "The Battle of Life." Mr. De Varney is in "The
Tiger Woman," released on Feb. 19.
Irving Cummings has his debut as a Fox photoplayer in
"Sister Against Sister," which is scheduled for March 5. He
has the role opposite Virginia Pearson. In the company are
Walter Law, Maud Hill, Calla Torres, William and Archie Bat-
tista and Jane and Katherine Lee.
William Nigh's aggregation of Fox players will go to Tuxedo,
N. Y., early next week to complete the outdoor work on his
screen drama. The picture will be completed within a fort-
night.
Out in the Pacific Coast Studios some big "sets" have been
erected for use in various films under way. An enormous ball-
room setting was built in the Hollywood plant for the final
scenes in the George Walsh subject. On the wind-swept rocks
of the San Fernando Valley near Chatsworth, Cal., a great
castle has been raised two hundred feet above the plain.
Leading down from it are two arms of stairs, severity in each
arm, which descend in horseshoe shape. Beneath are fifty
houses, not two of which are painted in the same colors. The
effect from the pinnacle of the hill is that of a gorgeously
colorful rainbow. The whole set represents the skill and
genius of George Grenier, Fox technical director in the West
Coast studios. Incidentally, it represents also an outlay of
almost $25,000.
"THE GENTLE INTRUDER" A MONEY GETTER.
With a star of the drawing power of Mary Miles Minter, a
story of real heart interest handled with the skill and genius
of James Kirkwood, and made into a screen drama by the aid
of an excellently chosen supporting cast, the release of "The
Gentle Intruder," Mary Miles Minter's next Mutual Star pro-
duction, the week of February 19, will make available to the
exhibitor a drama of exceptional box office value.
As "Sylvia" Mary Miles Minter, with her sunny curls on the
top of her head — a grown up heroine for the first time — has
unprecedented opportunity for real acting in this picture. Her
sweet personality dominates the picture and makes a ha"ppy
ending for all, when, at the close, the true state of affairs is
exposed.
In the leading juvenile role oposite Miss Minter is George
Fisher, an actor of recognized ability. Eugenie Forde as a
proud social climber; Harvey Clarke as her husband, a con-
science tortured lawyer; Marie Van Tassell as an invalid spin-
ster, Franklin Ritchie and George Periolat add much to the
worth of the play.
"The Gentle Intruder," Miss Minter declares, is her favorite
of all the photoplays in which she has appeared.
J ,)N I
lilil MUVlJNLr -bML/lUKii WUKLU
March 6, iyi/
Mutual Program
Marjorie Rambeau Heads the Week of February 26 With
"The Greater Woman"— Many Good Specialties.
MARJORIE RAMBEAU, celebrated stage star, will make her
first screen appearance in "The Greater Woman" on Feb-
ruary 26. This is the first of a series of pictures which will
be released by the Mutual Film Corporation starring Miss
Rambeau. This feature, produced by the Frank Powell Pro-
ducing Corp., is a picturization of the play by the same title
by Algernon Boyesen, and is the first of Mr. Boyesen's works
to reach the screen.
Supporting Miss Rambeau in "The Greater Woman" are Au-
brey Beattie, Hassan Musselli, Frank Ford, Sara Haidez, Jose-
phine Park, Margaret Grey, H. G. Patte and Louis Stern.
On February 26 also will be released the seventh of the "Ad-
ventures of Shorty Hamilton" series, "Shorty Hooks a Loan
Shark," in which Shorty and his cowboy friends find themselves
in the toils of a money lender. It is one thing to have some-
one handy from whom you can borrow money to pay your
gambling debts, but quite another when the day comes around
to pay up. Shorty and the boys do not quite dare kill the
loan shark, but when they get through with him there is not
much left. They decide they have done almost too good a job
and so put him in a coffin while he is unconscious and ship
him to New York. But Anita Keller arrives just then looking
for this same shark, who is wanted by the government, so the
money lender is rescued from the coffin only to be placed
under arrest.
No. 10 of the Mutual-Niagara series "The Perils of Our Girl
Reporters," is entitled "Taking Chances." Helen Green plays
the lead in this picture, the story of which tells of a pretty
southern girl who attempts to run her father's country news-
paper after his death. She makes a failure of this venture,
but is a success in a position as reporter for a big metropolitan
newspaper. In her first assignment she not only captures a
whole gang of criminals, but her skilful harMling of the big
story also wins her a husband.
George Ovey, Arthur Munns, Clair De Witt, Clair Alexander,
and Helen Gilmore furnish all the fun in "Jerry's Romance,"
a one-reel comedy, released March 1. George Ovey, as Jerry,
has to go through the terrible agony of attending the wedding
of the girl who has rejected him. He does everything wrong
during the wedding party, and also, later, when he attempts
to help the husband out in some of the difficulties of married
life.
The American contributes two short dramas, "Calamity Ann's
Protege," released March 2, in which Louise Lester and J. War-
ren Kerrigan have the leads, and "Cupid and a Brick," ready
March 3, with J. Warren Kerrigan and Jack Richardson play-
ing the principal parts.
In "A Rummy Romance," scheduled for March 4, Paddy Mc-
Quire is seen as a country rube and Lillian Hamilton plays the
role of his sweetheart. While Paddy is trying to scrape to-
gether the thousand dollars which the girl's father says he
must possess before they can marry, his sweetheart elopes with
a city chap who proves to be a crook. Going to the city to
rescue her, Paddy is relieved of his money and then thrown in
the cistern and the water turned on. Lillian manages to rescu*
him, however, before the water becomes too deep, and mar-
ries him before any more accidents occure.
"Tours Around the World" No. 17, released February 27,
shows Vienna, one of the most picturesque cities in Europe.
The pictures include the cake market, the flower market, the
Hochstrahlbrunnen, one of the most beautiful fountains in the
world; the Schwarzenberg palace, the City Hall, the House of
Parliament, the Grand opera house and Emperor Franz Jo-
seph's Votive church. The Gota Elf, Sweden's most important
river, connecting Lake Venern with the Kattegat, is also
shown. The scenery is typical of Sweden's waterways, and
particularly beautiful are the pictures of the Island of Hissin-
gen and the locks around the falls at Trollhattan. Toledo,
Spain, situated upon a rugged granite promontory, is also
pictured. Of particular interest are the magnificent Gothic
cathedral, the fortified bridge at Alcantara and the citadel
of Alcazar. Other interesting scenes are the former hospital
of Santa Cruz, the baths of Caba and St. Martin's bridge.
On February 28 comes No. 77 of "See America First," with
scenes from the battlefields of Chickamauga and Chattanooga.
Transferred to the screen from Chickamauga are Vineyard
Field, Poe Field and Kelly Field, Brotherton House, Snodgrass
Hill and Snodgrass House. There are pictures of the Wisconsin
Cavalry memorial and the Second Minnesota monument. The
Battle of Chattanooga consisted of three separate engage-
ments— Orchard Knob, Lookout Mountain and Missionary Ridge.
The pictures of the battlefields include where General U. S.
Grant had his headquarters, where the Battle Abo*e the Clouds
was fought, and a distant view of Chattanooga from Lookout
Mountain.
On the same reel is a Gaumont Kartoon Komic, "The Elu-
sive Idea," animated for the screen by Harry Palmer. The
pictures tell of the tribulations of an artist in capturing an
idea suitable for illustrating.
On February 28 also is released the Mutual Weekly, the news
film.
Reel Life No. 44 is scheduled for March 4. This takes up
the subjects of "Strange Industries of the Arabs," "Conch
Artistry, "Will This Cure Cancer?", "Criminal Cuteness" and
"Making Rubber Shoes."
Thirty-One Universals
Big U Program for Week of February 26 Is Full of Meat.
THIRTY-ONE varied and interesting reels ranging from
the five part Red Feather feature to the one act comedies
and single reel educationals are offered on the Universal
program for the week of February 25. This Is an excep-
tionally strong program affording all types of motion picture
story presented by excellent casts and produced without re-
gard for expense in obtaining the desired results.
The leading feature of the week is the five act Red Feather
drama, "The Girl and the Crisis." William V. Mong is the
author and producer of this feature, in which Dorothy Daven-
port plays the leading role supported by Charles Perley,
William V. Mong, Harry Holden, Alfred Hollingsworth and
Forrest Seaberry. "The Girl and the Crisis," is a stirring
drama of love, finance and politics and is replete with dramatic
situations relieved by scenes of light comedy. It will be
released on Monday, February 26, on which day will appear
the Nestor comedy "A Million in Sight," produced by L. W.
Chaudet from the scenario of Bess Meredyth and story of
Virginia Kirtley with Eddie Lyons, Lee Moran and Edith
Roberts.
"Mary From America," a three part comedy drama released
as a Gold Seal, is the feature offering of Tuesday, February 27.
This is an unusually interesting photoplay made from the
original story of Elizabeth R. Carpenter, by Maude Grange
and produced by Douglas Gerrard. Ruth Clifford and Douglas
Gerrard head the cast which includes such well known players
as Francis Marion, Margaret Whistler, Harry Crane and Percy
Challenger. The other release of this date is the Victor comedy
drama, "A Novel Romance," with Flora Parker De Haven
and Paul Byron furnishing most of the fun.
"Spike's Bizzy Bike," an L-Ko twoireeler is the chief re-
lease of Wednesday, February 28. This is one of the tun:
niest L-Ko's of the year with Dan Russell, Marjorie Ray
and Vin Moore adding to the gaiety of the nations. The
regular issue of the Universal Animated Weekly comes out
on Wednesday.
"The Rented Man," a Rex two-act drama with Claire Mc-
Dowell, M. K. Wilson and Francis Marion in the leading roles,
is the chief offering Thursday, March 1. The story is by Annie
Hamilton Donnell and was scenarioized and produced under
the direction of Ruth Ann Baldwin. This is a decidedly novel
human interest drama in which Francis Marion gives a splen-
did performance. The Victor comedy, "They Were Four," with
Neal Hart, and the Imp drama, "An Hour of Terror," with Matt
Moore and Jane Gail, are other Thursday offerings.
The Universal Screen Magazine No. 8, which will appear Fri-
day, March 2, is alive with interesting subjects. Beginning
this week the Screen Magazine will be issued weekly instead
of twice a month. The Big U two-act war drama, "A Battle
of Wits," featuring Harold Lockwood, and the Imp drama,
"Evil Hands," with Edith Roberts and Edward Hearn in the
leading roles, will also be released on Friday.
On Saturday, March 3, the Bison two-act Western drama,
"The Tornado," with Jack Ford in the lead, will appear. The
Joker comedy, "Passing the Grip," with William Franey and
Gale Henry, and the Laemmle drama, "Undoing Evil," featuring
King Baggot, are other Saturday releases.
The Imp underworld drama, "Tangled Threads," with Lori-
mer Johnston, the Big U drama, "Buried Alive," with Wallace
Reid and Dorothy Davenport, and the Powers split reel, "Mr.
Fuller Pep — An Old Bird Pays Him a Visit," a comedy cartoon,
and the Dorsey educational, the Land of Buddha, are the Sun-
day releases.
The tenth episode of the Universal super serial, "The Purple
Mask," entitled "The House of Mystery," carries Grace Cunard
and Francis Ford through more harrowing adventures.
"MAX WANTS A DIVORCE" (Essanay).
Max Linder is in the midst of the production of his second
comedy, "Max Wants a Divorce." The story has to do with
Max's flirtatious disposition. He has hardly left the altar rail
before his eye rests upon a chic young lady sitting in the front
pew at the wedding. Arriving at their honeymoon apartment,
Max and his bride, both still in their wedding clothes, began
their "life's battle." Having thoroughly wrecked the apart-
ment, baby grand piano, etc., the two enter peace negotiations
and it is agreed that Max shall get a divorce at once. The
plan is that Max shall compromise himself and his wife shall
rush in with detectives and thus get the evidence. The chic
young person of the church pew is decided upon as the "other
woman." Max engages an apartment for the purpose of the
plot, and then invites the c. y. p. to meet him there. Unfortu-
nately both Max and the "other woman" in going to the apart-
ment get mixed and enter the private sanatorium of Dr. Squir-
rel, specialist in "nuts," across the hallway. They are promptly
rushed into padded cells with a score of lunatics. Max believes
his fair companion really is crazy, and she believes he is crazy.
Each is off the other for good. Then Max's bride and the de-
tectives arrive and also mistake the apartment. They like-
wise are rushed into the "dippy" cell and the little party is
complete. But Max is so joyous over having es'caped from the
crazy woman's clutches, and the latter ditto, that he promises
his wife "never again" in flirting.'
March 3, 1917
THE MOVING PICTURE WORLD
1381
Kalem Companies Busy
Several Serials, Ham Comedies and Incidental Subjects Keep
Things Going at Los Angeles and Jacksonville.
A PERIOD of bustling- activity has settled down upon the
Kalem forces in Southern California. It is pretty equally
divided between the production of episodes of "The
American Girl," "A Daughter of Daring," the further adven-
tures of "Stingaree" and the Ham Comedies.
The quarters at Glendale have taken on an air of perpetual
motion. What with the enlarged force of carpenters, masons,
plumbers and workingmen employed on the new enclosed studio
and the large number of extras the directors are demanding
for their pictures there is scarcely breathing space for the
stars or parking space for their cars.
James W. Home, who is directing Marin Sais and supporting
company in "The American Girl" series, recently staged a raid
on a Glendale bank and carried off five thousand dollars in
gold while the cashier stood meekly by. Home had a guard
of picked cowboys and has promised to return the money after
he has completed "The Golden Eagle Trail," a future episode
of the series.
Ham and Bud have had their hands full handling a mob of
Mexicans who were engaged to portray the roles of specta-
tors at a comedy bull fight. Glendale offered better facilities
for handling this picture than Hollywood and so the arena
was built on the newly acquired Glendale land. When the
cousins of Villa found that they were parties to a burlesque
of their national pastime they struck on the spot, and it
required the combined wiles of the entire studio force to make
them see it through.
Frank Clark, the noted character actor, who was with Selig
for eight years, plays an important part in one of the new
"Stingarees." It is anticipated that he will continue in True
Boardman's support indefinitely.
Frederick R. Bechdolt, the author of "The American Girl"
stories, is so delighted with Glendale that he has rented a
bungalow near the Kalem studio and will spend the major
portion of his time on locations with the company. Mrs.
Bechdolt has also become quite &n ardent fan and is anxious
to pose, a request which will be granted whenever she is ready.
Phil Lang, scenario chief, while en route to the studio a
few clays ago in a hired auto, was precipitated to the road-
way when the machine he was in collided with another. Be-
yond some temporary damage to his clothing he came out of
the wreck as unharmed as any of the characters he has
devised stunts for — and that's saying a lot.
Down in Jacksonville, Florida, Robert Ellis is planning to
introduce a new character into the "Grant, Police Reporter"
series — a Master Mind, crippled in body but possessed of the
cunning of a Sherlock Holmes, although diverted to criminal
channels. He will play the role himself as well as direct
the succeeding episodes of this popular series of newspaper
stories that feature George Larkin and Ollie Kirkby, and are
written by Robert Welles Ritchie.
"SPIRIT OF ROMANCE" TO STAR VIVIAN MARTIN.
Vivian Martin, who scored such a tremendous success in the
recent Pallas-Paramount adaptation of G. Vere Tyler's popular
story, "The Wax Model," is the star of "The Spirit of Romance,"
which was written especially for her by George Hopkins. It
Is scheduled for release by Paramount on March 22.
Though no special claims are made for "The Spirit of Ro-
mance" as a spectacular picture, as a matter of fact some of
the settings which were used represent a tremendous value —
for instance, after Abby-Lou becomes the beneficiary of the
supposedly late lamented Joseph Snow, the furniture which was
procured for her bedroom is an elaborately enameled Venetian
set which was valued at twelve thousand dollars. It was
loaned to the producers by one of the wealthiest citizens of
Los Angeles. There is another extremely elaborate and ex-
pensive set used in a ballroom scene which forms the climax
of the picture. It is one of the largest and most elaborately
decorated sets ever erected in the Pallas studio.
In the cast supporting Miss Martin there are some of the
best known names on the screen, among them the popular
Colin Chase, Herbert Standing, George Fisher, John Burton
and Elinor Hancock. The production was staged under the
direction of E. Mason Hopper.
"HELL MORGAN'S GIRL" (Bluebird Special).
Having found an attraction that meets requirements as a
special feature, Bluebird will release "Hell Morgan's Girl,"
March 5, independent of the program. The feature will be
handled along State right lines by Bluebird exchanges in
quite the same manner "The Eagle's Wings" was circulated
by the same firm last December.
"Hell Morgan's Girl" tells a sensational story that leads up
to climaxing episodes in the San Francisco earthquake and
fire. Dorothy Phillips is the star of the occasion, with Lon
Chaney and William Stowell her principal support. Joseph
De Grasse directed the feature from Ida May Park's scenario
which was based on a story by Harvey Gates entitled "On
the Wrong Side of Paradise."
Frisco's Barbary Coast is the location of a great majority
of the episodes, the interior of "Hell" Morgan's dance hall and
saloon furnishing the dominant seenes. There is a big scene
in an artist's studio, as well. But the climax which comes
with the earthquake and attendant fire has been made thrill-
ing and realistic, as the principal sensation of the five-act
melodrama.
The story ends with a reproduction of scenes at the Presi-
dio, whence thousands fled for safety and succor in the days
immediately following the earthquake, nearly eleven years
ago. Great throngs are shown in this refuge where the
strands of the story center in the concluding episode.
WORK ON GEO. M. COHAN PRODUCTION HELD UP.
Work on the initial George M. Cohan Artcraft production,
"Broadway Jones," had to be suspended, due to the fact that
practically all the principals in the cast were temporarily
blinded from the powerful lights used in the big Knickerbocker
Hotel lobby set. The first to become afflicted was George
M. Cohan, who had to be led from the studio, and journeyed
to Atlantic City to join his wife and children for a short rest.
He is rapidly recovering and expects to be back at the studio
in a few days. Marguerite Snow, who plays opposite the star,
Crawford Kent and Ida Darling were among those -jompelled
to leave the studio, but it is expected that they wWl be able
to resume work shortly.
NEW ENID BENNETT VEHICLE.
"One of the most delightful stores that has been attempted
at the Ince studio in months," is the verdict of those who have
read the scenario and looked on at the rehearsal scenes of the
new starring vehicle that C. Gardner Sullivan has written for
Enid Bennett's third appearance on the Triangle program
under Ince auspices. Miss Bennett will take the part of a lit-
tle daughter of the rich. In fact, her family is so very wealthy
that its members are viewed with suspicion, servility and awe.
Naturally enough, the child has grown up in such an atmos-
phere with a reputation for snobbishness. And she Is in a fair
way of becoming impossible because of her loneliness and isola-
tion. She is sent to a fashionable finishing school by her par-
ents, but there her reputation follows her, and in spite of her
shy and pathetic efforts to fraternize with her fellow students,
she is virtually ostracized.
How she finally overcomes the obstacles that stand in her
way of being her own natural, affectionate self add unique
interest to a story of genuine charm. The assurance is given
that C. Gardner Sullivan has turned out a worthy successor
to such well known hits as "Home," "Plain Jane" and "The
Bugle Call."
FRIEDMAN
ENTERPRISES, INC.,
MORMON MAID."
HANDLE
Benjamin Friedman, one of the foremost exchange men in
the country and a prominent figure in film circles in the north-
west, has recently organized a company to be known as Fried-
man Enterprises, Inc., incorporated for $250,000. The corpora-
tion headquarters are at 923 Longacre Bldg., New York city,
and Hiller & Wilk, Inc., are the representatives for the com-
pany.
The purpose of this concern is to handle the larger film
productions in the open market. The first of these will be
shown at the Strand theater, New York, Wednesday morning,
February 14. It is entitled "A Mormon Maid" and is a pow-
erful photodrama of early Mormon days. The picture is five
reels in lenght and presents Mae Murray and Hobart Bosworth
in the leading roles.
WARREN COMPLETES CAST.
With the acquisition of Harry Benham, formerly of Than-
houser and the "Million Dollar Mystery," and Theodore Frie-
bus, known the country over as one of the best stock actors,
Edward Warren has completed his cast of principals for his
production now known by the title, "The Transgressors."
The cast lines up as follows: Walter Hampden, Charlotte
Ives, Marie Shotwell, Sheldon Lewis, Harry Benham, and
Theodore Friebus. It is one of the most expensive cast of
players ever assembled for a single production.
Work has been going forward on Mr. Warren's production
rapidly. A big bazaar scene built at an expenditure of sev-
eral thousand dollars will be one of the many big and sensa-
tional features of this big picture. After studio work will
have been completed the company will go south for exterior
settings.
MME. BLACHE ADAPTING STORY FOR ART DRAMA.
Madam Blache, the producer of those Art Dramas which are
released by the U. S. Amusement Corporation, is at work
at the present time scenariozing "Nantas," the celebrated
novel written by Emile Zola, the eminent French writer. Al-
though the book has been translated into English, as well
as into almost every other modern language, Madam Blache
is basing her screen version on the original French version.
Being a countrywoman of Zola's she is particularly well
adapted to catch the spirit of the work, and transpose it most
effectively to the screen.
J. * J- CU V- 1
"Mormon Maid" Attracts Buyers
Hiller and Wilk, Sales Agents for Friedman Enterprises
Production, Swamped With Offers.
JUDGING by the enthusiasm with which the new Friedman
Enterprises, Inc., five-reel production, "The Mormon Maid"
was received at its trade showing at the Strand Theater last
week, Hiller and Wilk, sales agents for the picture, will meet
witli quick success in disposing of state rights for the produc-
tion.
The Strand theater was crowded with state rights buyers and
their representatives, and every one present evidenced keen in-
terest in the photoplay. This is easily understood when it is
realized that the basic theme of the picture — Mormonism — has
been treated in a tensely interesting manner in Mormonism's
own territory — Utah. The scenic possibilities of that wonder-
fully scenic state have been utilized with telling effect in "The
Mormon Maid." The Mormon marriage beliefs have been
treated with utter frankness by the scenarioist, and the devel-
opment of the story has given opportunity for many dramatic
momens, which are forcefully registered in the production.
After the picture had been shown the Strand's foyer tempor-
arily became a salesroom for Hiller and Wilk. So anxious were
buyers to secure rights that they did not wait to make offers for
the production. Before Hiller and Wilk's office closed for the
day more than $150,000 worth of offers had been received. The
controllers of the picture announced to the trade, however, that
no deal for any section of the country would be closed until after
they have given not only New York, but the entire country,
further wholesale publicity exploitation. Publicity plans call
for the sending broadcast of more than a million post cards;
the posting throughout the principal cities of the United States
and Canada of 1,000 twenty-four sheet stands, and the use of
space in five hundred newspapers throughout the country.
"Girl Who Didrit ThinK' Forceful
Creative Film Corporation's Photoplay Causes Favorable
Comment — Corporation's Officers Lauded.
THE timeliness of the theme and the manner of its presenta-
tion in "The Girl Who Didn't Think," the Creative Film
Corporation's big feature photoplay feature, have not only
aroused the keen interest of state rights buyers, but have also
caused much interest to center on the three men most avtive in
the direction of the corporation's affairs — Leon Wagner, Donald
Campbell and Jack Weinberg. It is this trio that was mainly
responsible for the selection of the subject that is arousing so
much comment because of its forceful presentation in the pic-
ture by Jane Gail and a worthy supporting cast.
Already letters from sociologists and parents have reached
the Creative Corporation, lauding the production. The general
tone of the letters is to the effect that the film will have a great
power for good, and the opinion is expressed that the' picture
will make thousands of girls think and "look before they leap."
It was the full knowledge that a theme of this kind would hold
good for all time that the Messrs. Wagner, Campbell and Wein-
berg finally decided to produce "The Girl Who Didn't Think."
Into the selection of the story went all of the trio's past knowl-
edge of the film business, with the result that a story which not
only interests, but teaches, was finally obtained.
There are girls who "do not think" in every village, town,
hamlet and city of the country, and it is through its homely ap-
peal— its appeal to every one of us every-day folks — that the
picture will leave its lasting lesson. The problems met with
by the girl in the Creative production are the problems met
with by almost every girl, and it is a certainty that the for-
tunes of the girl on the screen will be followed with breathless
interest by every girl, boy, man or woman who sees it.
PATHE— MAX LINDER COMEDIES.
The Pathe company announces that it has a number of Max
Linder comedies on hand — some of which never have been
released- — which it is about to issue. The first to be issued
is "Max's Vacation," which will be released February 25. This
will be followed at intervals of two weeks by "Max in a Diffi-
cult Position," "Max and the Fair M. D.," "Max's Feet Are
Pinched," and "Max, the Lady Killer." Others will be announced
later.
There will be a special one-sheet for each of these comedies
and also a special stock three-sheet. They were released at
least a year and a half ago and the rapidity with which motion
picture audiences change assures a new public for these com-
edies which have shown their worth.
"20,000 LEAGUES" TO CLOSE.
On February 24, the unprecedented run of Universal's
"Twenty Thousand Leagues Under the Sea" will come to a
close at the Broadway Theatre, scoring for its producers the
second longest run of any picture ever shown in New York
and establishing an entirely new record for attendance and
box office receipts. Over 300,000 persons have seen the film;
50,000 children and 1,000 societies. In two weeks' time its
box office record stood $22,000. If possible, special morning
matinees will be arranged during its last days at the Broad-
way to accommodate patrons appreciating the undersea fea-
tures made possible by the Williamson inventions.
Kalem Booking Independently
Exhibitors Can Select Their Productions Without Contract-
ing for General's Entire Output.
EXHIBITORS the country over will be interested to know
that under an arrangement entered into by the Kalem
Company with its distributors, the General Film Com-
pany, all Kalem-made pictures, whether series or comedies,
can now be booked independently of the other releases on
the General Film program.
This plan should be especially beneficial to the exhibitors
who are trying to cater to a local demand for a particular
brand. If the demand is for Kalem subjects they can be pro-
cured easily and economically. It very often happens that such
a demand exists. Heretofore the exhibitor has hesitated to
obligate himself to take a complete service to obtain the one
brand that he knows will draw well.
This arrangement is eminently fair, because it will enable
the Kalem Company to materially increase the demand for its
productions through its advertising and to receive the entire
benefit of such moneys spent.
HALL BUYS JERSEY RIGHTS TO IVAN FILM.
Frank G. Hall, president of the Civilization Film Corpora-
tion of New Jersey, has purchased the rights for that state
to "Enlighten Thy Daughter." Mr. Hall has also acquired the
rights for New Jersey to "Joan the Woman," "Civilization"
and "War's Women." Reports from houses in which "Joan"
was booked state that Cecil B. De Mille's master production
is playing to capacity business.
"MUTINY" (Bluebird).
Another Lynn F. Reynolds release is ready for distribution
on the Bluebird program, March 12, under the caption of
"Mutiny." Heretofore, this feature has been referred to as
"The Cruise of the Alden Besse," but the working title has
been abandoned for a shorter and more appropriate caption —
for there is a mutiny of love, as well as rebellion at sea, during
the unfolding story.
Lynn F. Reynolds has furnished Bluebird a routine of con-
sistently good pictures, largely taken out-of-doors, with
wholesome motives and healthy people assembled for the
characters. "The Girl of Lost Lake," "The Secret of the
Scene from "Mutiny" (Bluebird).
Swamp," "The End of the Rainbow," and "God's Crucible"
will be recalled by exhibitors as a standard to establish what
they ma,y expect in "Mutiny."
Myrtle Gonzalez, Val Paul and George Hernandez will be
the featured players, a trio that has always appeared in the
Reynolds Bluebirds. Many stirring scenes are promised dur-
ing the progress of a sensational story that carries a good
purpose and promises to ably sustain the reputation of Blue-
bird's "nature-study" director.
UNIVERSAL ELECTRIC
GENERATOR SET
4 K.W., 60 or 110 Volt. Dependable
and Efficient. Smooth. Direct
Current, and consequent Flicker-
less Light. Direct connected to
4 Cylinder. 4 Cycle Engine
of unquestioned reliability.
By all odds the best for
Moving or Permanent Pic-
ture work.
Write for Bulletin 20.
UNIVERSAL MOTOR CO.
Oshkosh, Wis.
March 3, 1917
THE MOVING PICTURE WORLD
1383
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Trade News of the Week
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GATHERED BY OUR OWN CORRESPONDENTS
Charles Goodwin's New Auditorium Opens
Bala-Cynwid, Pa., Has a. Handsome New Motion Picture Theater Which Had Its
Formal Opening on February 3 — Gus Krug Will Manage It.
By F. V. Armato, 144 N. Salford St., Philadelphia, Pa.
BALA-CYNWID. PA. — The Auditorium
theater, a strictly modern and hand-
somely equipped theater of fireproof con-
struction, with a seating capacity of seven
hundred, opened its doors for the first
time on February 3. The house was
built by Charles Goodwin, who is sec-
retary of the Exhibitors' League of Phila-
delphia, and will be managed by Gus.
Krug. of Camden, who is one of the pie-
neers in the motion picture business.
Billie Burke in "Peggy," the Triangle
special release, was shown on the open-
ing night. It was preferred over more
recent releases because it has been tried
and not found wanting and a sure fire
picture was desired for the premiere. Ten
and 15 cents admission is charged.
J. H. Hayes, Sr., Buys Columbia Theater.
Philadelphia, Pa. — J. H. Hayes, Sr.,
owner of a chain of motion picture the-
aters, recently acquired the ownership of
the Columbia theater at 27th street and
Columbia avenue. This theater, which is
of fire-proof construction and thoroughly
up-to-date, will have an orchestra in-
stead of a piano as heretofore. J. H.
Hayes, Jr. has been appointed manager
by his father and will take hold imme-
diately. Lewis J. Selznick pictures, the
"Vitagraph serial, "The Secret Kingdom;"
Metro's serial, "The Great Secret;" and
Pathe's reliable "Pearl of the Army," will
form part of the program.
To Mr. and Mrs. J. L. Fitzpatrick, a Girl.
Scranton, Pa. — The theater crowds at
the Strand, one day not long ago, missed
the smiling face of James L. Fitzpatrick,
the manager. The Fitzpatrick smile is
an institution known to every patron and
its absence was felt. Ushers and ticket
takers were acting a little nervous and
every time the phone rang some one would
rush for it, saying, "Maybe that's the
news now." Meanwhile Mr. Fitzpatrick,
minus the smile, was pacing the corridor
of a local hospital, and he too, jumped
every time he saw a nurse or doctor
headed his way, saying, like the boys
down at the theater, "MSybe that's the
news now."
At 8.30 o'clock a white capped nurse
wearing a smile that put Fitzpatrick's
best to shame whispered to him, "It's a
girl, Mr. Fitzpatrick."
A little later the telephone at the the-
ater rang again. A voice asked for M.
E. Comerford, head of the Comerford
amusement company. "This is Fitz-
patrick," said the voice. "Her name is
Ruth. GOOD BYE!"
The Fitzpatrick smile is again in evi-
dence.
Iris Theater Damaged by Fire.
Philadelphia, Pa. — The Iris theater,
Kensington avenue near Allegheny, one
of the largest moving picture establish-
ments in the Northeast, was badly dam-
aged by fire on Wednesday morning
last. The blaze started in a mysterious
manner in the basement and soon spread
to the street floor. The firemen were
obliged to flood the place with water to
extinguish the flames.
Local Business During the Week.
Philadelphia, Pa. — A cold wave which
has held the city in its grip for some
days has delivered a solar plexus blow
to business at local theaters. The great-
est damage was suffered by the larger
theaters, which booked the big and ex-
pensive feature productions for the week.
Philadelphia, Pa. — Albert E. Brown, of
the Overbrook theater, has recently ren-
ovated and redecorated in tasteful
colors his Grand theater at 52nd and
Market streets at considerable cost. This
is the second time improvements have
been made here recently, showing the pro-
gressive spirit of the management.
Philadelphia, Pa.— H. Osborne, manager
of the Pathe exchange, has booked Mrs.
Vernon Castle in "Patria" at the Coli-
seum, commencing this week. This pic-^
ture was the only added attraction, the
feature being Nazimova in "War Brides."
Philadelphia's Week of Features.
Philadelphia, Pa. — New features re-
leased here the week of February 12th
included "The Crab" at the Arcadia for
three days, and William S. Hart in "The
Gunfighter," also for three days. At the
Stanley, "The Witching Hour," with C.
Aubrey Smith, supplemented by two reels
of official British war pictures released
through the General Film, were in evi-
dence. At the Strand Alice Joyce and
Harry T. Morey co-starred in "The
Courage of Silence," a "Vitagraph feature.
Valeska Suratt in "The New York Pea-
cock" played an entire week's engage-
ment at the Palace, 1218 Market street.
The Broadway showed "The Primitive
Call" with Gladys Coburn and the Vic-
toria "The Scarlet Letter" with Stuart
Holmes.
Newark News Letter
By Jacob J. Kalter, 25 Branford Place,
Newark, N. J.
Basil Brady With Local Pathe.
NEWARK, N. J. — Basil Brady, formerly
with the International's New York of-
fice, has accepted a position as Jersey trav-
eling representative with Pathe. Mr.
Brady was formerly with the S. & A. and
other film concerns in New York. He is
now working directly under Manager
Reinlieb.
Cranford Amusement Incorporation.
Cranford, N. J. — With an authorized cap-
ital of $10,000, the Cranford amusement
company has been organized at this place.
The registered agent is Max J. Finkel-
stein and the concern is authorized to con-
duct amusements. The incorporators are
Harry Bowers, Max J. Finkelstein and Rip-
lev Bowman.
New Thea.er at Sussex.
Sussex, N. J. — Goble and Smith, Main
street, are constructing a one-story brick
moving picture theater to seat 550. The
general contract is held by Giles & Co.,
17 Union street, Middletown, N. Y. The
architect is F. P. Grosso, 12S Market street,
Sussex, who has drawn plans involving an
expenditure of $8,000.
Penns Grove Incorporation.
Penns Grove, N. J. — Penns Grove will
have a new theater. The Broad Street
amusement company was incorporated Jan.
26 to conduct amusement places. The reg-
istered agent is James H. Workman, and
the office is 25 South Broad street. The
incorporators are L. W. Cook, James H.
Workman, C. Doughter. The authorized
capital is $50,000.
Jacob Fabian in New Company.
Paterson, N. J. — Jacob Fabian is named
as one of the incorporators of the Gar-
den amusement company, with registered
offices at 126 Market street. David G.
Smith is named as registered agent, and
the authorized capital is given at $100,000.
The other incorporators are Max Gold and
Rose Fabian. The articles of incorpora-
tion were filed Jan. 30 at Trenton.
Baltimore News Letter
J. M. Shellman, 1902 Mt. Royal Terrace,
Baltimore, Md.
Church Benefit at Parkway.
BALTIMORE, Md. — Last week, begin-
ning with Tuesday, February 13th,
through the courtesy of Bernard Dep-
kin, Jr., manager of the Parkway The-
ater, 3-9 West North avenue, benefit per-
formances were given in both the after-
noons and evenings for the Protestant
Episcopal pension fund. As a feature for
these performances, choirs from several
churches throughout the city sang before
the audiences.
"Nation" Scores at Ford's.
Baltimore, Md. — A great two weeks'
run of Griffith^ "Birth of a Nation" fin-
ished up with flying colors on Saturday
night, February 10, at Ford's opera house.
Not only were all the performances
crowded to the capacity of the theater,
but on the last day of the run a special
breakfast matinee was given at 10:30 in
the morning. At this special perform-
ance the orphans of St. Anthony's asy-
lum were the guests of John T. and
Charles E. Ford, who own and operate
this theater.
Basil Morgan Vice-President B. F. of L.
Baltimore, Md. — The annual election of
officers of the Baltimore Federation of
Labor took place in Carpenter's Hall,
Eutaw and Franklin streets, on Wednes-
day night, February 7th. The Operators'
Union, Local 181, is affiliated with this
body, and N. Basil Morgan, a prominent
member of the local, was elected first vice-
president.
New Vitagraph Representative.
Baltimore, Md. — Allen Bachrach, for
nearly two years associated with the
Washington branch of the Vitagraph
company, has now been assigned to
1384
THE MOVING PICTURE WORLD
March 3, 1917
duties in this territory. Nat Glasser, who
formerly handled the Baltimore section,
and who has many friends, has gone back
to the Washington office, and is covering
a Southern territory. Mr. Bachrach is
located at the Caswell Hotel.
Gans to Aid W. Va. Censor Fight.
Baltimore, Md. — Upon reading a letter
from M. E. Morgan, of Charleston, W.
Va., Which was printed in the columns
of the Moving Picture World on Febru-
ary 17, regarding the poor support he
was receiving in the fight against the
censorship bill now proposed for West
Virginia, Arthur D. Gans, manager of
the American Standard Film Service of
this city immediately wrote Mr. Morgan
that this company was ready to lend its
aid in fighting the passage of the bill.
Not only was financial aid offered, but
Mr. Gans stated that his company would
send letters to all exhibitors of West
Virginia and the exchanges furnishing
pictures to that territory in an effort to
awaken them to the gravity of the sit-
uation. Besides the film service, Mr.
Gans has now made arrangements by
which he can devote some of his time in
giving entertainments of moving pictures
in lodges, clubs and churches.
New Elektra Bought by Durkee.
Baltimore, Md. — The New Elektra the-
ater, 1039-41 North Gay street, has now
come under the jurisdiction of Frank H.
Durkee, a prominent theater owner, of
Baltimore. Mr. Durkee has had this
house entirely renovated and the lighting
and heating systems have been entirely
rearranged.
Special Matinees at Broadway.
Baltimore, Md. — Through the courtesy
of J. Louis Rome, managing director of
the Broadway enterprises, special boys'
and girls' matinees are now being given
once a week for the Children's Play-
ground Association. The first was given
on Friday, February 2, and the subject
shown, "Miss Geo. Washington," delight-
ed those who attended. The perform-
ances are from 4 to 6 in the afternoons,
one every week. Miss Sliggluff, the head
of the organization, is now making ar-
rangements to have all the, school chil-
dren in the vicinity included in the
treats.
More Children's Shows in Washington, D. C.
Parents' League of the Wilson Normal School Is Arranging for Special Shows for
Juveniles at the Different School Houses of the City.
By Clarence L. Linz, 622 Riggs Building, Washington, D. C.
Kerrigan Visits Baltimore.
Baltimore, Md. — "Von Harleman, out on
the Pacific Coast, is a pal of mine," said
Carlyle R. Robinson, personal represen-
tative of J. Warren Kerrigan, when this
writer introduced himself at the New
theater, 210 West Lexington street,
where Mr. Kerrigan was appearing on
Friday, February 9, owing to the activi-
ties of L. A. DeHoff, the manager, in
securing him for three Hays. Then Mr.
Robinson took us into the dressing room
of Mr. Kerrigan, and said in a loud tone,
"Let me introduce you to the correspond-
ent of the Moving Picture World — you
can give this man anything except your
money — but keep that." So we heartily
shook hands with the big and affable Mr.
Kerrigan and proceeded to have a good
talk.
"I must say that all through the South,
and in fact every .place that I have been,
I have received the finest treatment
imaginable. My observations have led
me to believe that there is no particular
kind of play that will appeal to all, for
all the exhibitors questioned seem to have
a different opinion as to what they want.
The greatest crowds that I have seen
while on my tour were in Birmingham
and Atlanta. In the latter city I had to
appear every twenty minutes."
During the first part of last week Mr.
Kerrigan appeared at the Gertrude Mc-
Coy, the Brodie, the Broadway and the
Baltimore theaters. At all these theaters
large crowds attended the performances,
due to the appearance of this favorite of
the screen.
WASHINGTON, D. C. — There is another
movement on foot for the giving of
motion picture exhibitions of a character
suitable for juveniles. The Parents'
League of the Wilson normal school is
completing arrangements whereby shows
can be given to the school children of
the community Without charge.
A projection machine has been pro-
cured and the use of the auditorium of
the Wilson normal school has been
granted. The use of films is to be re-
quested, and if granted this week, the
free shows will start immediately.
Co-operation between the schools in the
Third division, in which the Wilson
normal is located, is said to be necessary
for the complete success of the plan.
Usually, it is said, the auditorium of the
Wilson normal is engaged, but it is be-
lieved that if each school could in turn
entertain the children, weekly or semi-
weekly shows could be given.
Apparently the other juvenile shows did
not prove successful. At any rate, they
have been, or will be, largely discontinued.
The ladies of the Federation of Women's
Clubs, who worked so hard to make a
success of these exhibitions, failed to se-
cure the co-operation of the parents and
the children for whose benefit the shows
were designed.
Late Personals in Capital City.
Harry M. Crandall is enjoying himself
immensely these days riding around in
his brand new, twin six, eight passenger,
four-thousand-dollar Packard automobile.
It is a beauty and a regular palace car.
Harry Crandall has three known fads —
his family, his work, and automobiling,
although he does not get very much time
for the first or third mentioned enjoy-
ment.
H. C. Wales, who has been the manager
of the local office of the World Film Cor-
poration for some few months, has been
promoted to the position of special rep-
resentative of that company, with head-
quarters in New York City. He will leave
Washington next week after turning the
office over to a Mr. Smeltzer, who suc-
ceeds him here. The World correspon-
dent hopes for the opportunity of intro-
ducing the latter through these columns
next week, at which time he will also
have something additional to say of the
past and future activities of Mr. Wales.
Exchange Men to Help Open Richmond
Theater.
Washington, D. C. — A number of ex-
change managers have expressed their
intention to go to Richmond on February
20, to be present at the opening by Mrs.
Annie E. Thorpe of the new Bluebird the-
ater. The house will open with Universal
pictures and gets its name from Bluebird
features. Mrs. Thorpe is said to be the
first woman entering into the film game
in the United States. She has success-
fully operated other theaaters in Virginia
and is well known throughout the ter-
ritory.
A Millionaire's Liking for Films.
Washington, D. C. — Manager R. Berger,
of the K-E-S-E exchange, has just
completed arrangements for the furnishing
of films for the use of John R. McLean,
millionaire society man of Washington.
These films are to be shown at Friendship,
the McLean country home, each Sunday
evening. . It has been the practice of Mr.
McLean for nearly three years to have
these private exhibitions every Sunday
evening. He is the possessor of a com-
plete equipment for the giving of these
shows and has secured the services of
an expert operator. In addition to the
Sunday shows, it is not uncommon, by
any means, for Mr. McLean to telephones
in to one of the local exchanges for
films suitable for his boy and the latter's
playmates, and a number of impromptu!
exhibitions are thus given.
37,000 Photos of Clara Kimball Young.
Washington, D. C. — Sidney B. Lust, who
is marketing the Lewis J. Selznick pro-
ductions in this territory, has entered intoj
an agreement with the Washington Heraldl
for the distribution of 37,000 photographs
of Clara Kimball Young. This is a new ,
stunt for Washington and it represents
an outlay of nearly $4,000. The pictures |
are to be delivered to the readers of the
Sunday Herald, a one-cent publication. I
on February 25.
Mr. Lust, who is always alive to pub-
licity opportunities, has also arranged with
this paper to publish each week one of
the six poems of Ella Wheeler Wilcox
around which scenarios have been written
and made into films. The poems will ap-
pear in the paper the week before the
films are shown at the Garden theater,
and the exhibitions will be advertised as^
co-operative exhibitions given jointly byj
the Washington Herald and Tom Moore,^
owner of the theater.
William G. Airey Takes Georgia Theater.
Washington, D. C. — William G. Airey
has taken over the Georgia theater, onj
Georgia avenue, northwest, and has put
in Universal features. Mr. Airey is one
of the best known among the Washington
exhibitors, having for many years been'
identified with the Alhambra and later
with the Hippodrome theater. The trade
wishes him success.
Manager Mann Pleased with Step Toward
Co-operation.
Washington, D. C. — In commenting upon
the dinners given by the Famous Players
exchange, in Washington, Baltimore, and
Wilmington, manager George M. Mann
says that, while only a comparatively
small proportion of the exhibitors of this
territory were present, the enthusiasm
at these gatherings has far exceeded his
brightest hopes.
A big step has been taken toward bring-
ing into more complete harmony the pro-
ducer, the exchange man and the ex-
hibitor. Each is vitally important to the
success of the other.
Four New Theaters Rumored.
Washington, D. C. — We of the National
capital are always hearing rumors of
houses to be erected here and there about
the city. If all of the houses for which
plans have been drawn or reported drawn
were built, a great deal of valuable build-
ing space would be occupied by motion
picture theaters. There are now four big
theaters projected for F street. One of
these will be operated by the Willard
theater company. This organization has
just been incorporated and is going ahead
with its plans for the erection of a house
on the Willard estate.
There is another organization at work
on leases. This also will have a great
deal of standing, for the men connected
with it are well known picture men, who
have been looking for an F street site
for a considerable period of time. It is
understood that they already have options
on quite a number of pieces of property
and the deal will come to a close before
the first of the month.
Among the visitors of the past week
was Marcus Loew, who operates the Co-
lumbia theater in this city. Mr. Loew was
on his way to Memphis, Tenn., to be pres-
ent at the opening of the new Lyceum
theater there.
March 3, 1917
THE MOVING PICTURE WORLD
1385
Cold Weather in Buffalo and Little Coal
Serious Coal Shortage in New York's Lake Metropolis Hits the Amusement Busi-
ness— Interesting Notes and Personals for the Week.
McGuire, 5 Lewis Block, Buffalo, N. Y.
think he can bar it, because the censors
have passed the production, he doesn't
think it ought to be shown.
By Joseph A.
BUFFALO, N. Y. — A tumbling tempera-
ture and a serious coal shortage have
damaged the business of the moving pic-
ture theaters of Buffalo and western New
York in the past two weeks. Buffalonians
are shivering these days and prefer to
spend their evenings at their homes, no
matter how inadequate the heat there
may be, instead of going to nearby shows.
"One exhibitor said he would close his
theater this week if he couldn't get coal,"
said Metro Manager C. A. Taylor, who
has just returned from a trip through
this end of the state. "Just when the
weather is the severest, the coal and gas
supply is the lowest."
Buffalo film men, while on the road,
complain of the lack of heat in hotels.
"I had occasion to visit Oil City, Pa., a
few days ago," said G. H. Christoffers,
manager of the Mutual. "My room in the
hotel, where I was registered, was so cold
that I had to break the ice in the wash
bowl. All the theaters I visited were
losing money because they could not be
properly heated on account of the coal
shortage."
Shea's Is Showing Films Sundays.
Buffalo, N. Y. — Sunday shows have never
been the rule at Shea's vaudeville theater,
Buffalo, one of the largest in the country,
but lately moving pictures are being
shown there on this day. Among the at-
tractions last Sunday were Mrs. Vernon
Castle in the third episode of "Patria,"
Bessie Love in a Triangle feature, "Nina,
the Flower Girl," and Charlie Chaplin in
"Easy Street." The Sunday admission is
ten, fifteen and twenty-five cents. The
management fortunately anticipated the
present fuel shortage and piled up a moun-
tain of coal in advance "when the going
was good."
"Is Marriage Sacred?" Showing.
Buffalo, N. Y. — The series of twelve pic-
tures, "Is Marriage Sacred?" are being
shown at the following theaters: Lyric,
New Ariel, Lilly, Broadway Lyceum, New
Theater, Art, Hopf Star, Sylvia, Maxine,
Pastime, Liberty, Temple, Savoy, Rialto
and Kosciuszko, all of Buffalo, and the
Lumberg, Niagara Falls; Elite, Kenmore,
Flash, Tonawanda; Elite, Niagara Falls,
and Golden Palace, Lockport.
H. S. Gans with Buffalo Pathe.
Buffalo, N. Y. — H. S. Gans has been ap-
pointed cashier of the Pathe exchange,
Buffalo. He was formerly with the Pathe
in Chicago.
changes, even if he were disposed to act
this way, when some minor thing goes
wrong. Instead he uses his head, and by
a little systematizing and deputizing, his
difficulties vanish as does snow under the
action of the summer sun.
C. H. Barloet Goes to Triangle.
Buffalo, N. Y. — G. A. Hickey, manager
of the Triangle, has appointed C. H. Bar-
loet road representative. "We are in-
creasing our office force and business
was never better," said Mr. Hickey, who
has just returned from a visit to the ex-
hibitors of Syracuse and nearby places.
Mrs. Hickey, who has mastered many de-
tails of the exchange business, has recov-
ered from a two weeks' illness.
R. J. Lowry's 63d Birthday.
Buffalo, N. Y. — Several years in the
show business has given R. J. Lowry, who
has just celebrated his 63d birthday, and
is manager of the Allendale moving pic-
ture theater, Buffalo, a world of valuable
experience in knowing the wants of the
public in the amusement line. Mr. Lowry
was a musical director for sixteen years.
When Mitchel H. Mark and Rudolph Wag-
ner of this city originated and controlled
many of the penny arcades of the country,
Mr. Lowry was their general manager for
a long time. As a theatrical manager he
is an adept in providing ways and means
of increasing the box office receipts.
Mr. Lowry proves that headwork, not
necessarily footwork, is an essential req-
uisite for the successful management of
a moving picture theater. Footwork is
specified, because Mr. Lowry, who was
sick for four years, now walks with the
aid of two canes. With this handicap he
cannot fly from one end of the theater to
another or rush madly to the film ex-
Earl L. Crabb's an Inventor.
Buffalo, N. Y. — Earl L. Crabb, manager
of the Strand moving picture theater,
Buffalo, has invented and secured patents
on an automatic film fire extinguisher,
which he hopes to market shortly.
Regorson Co. to Take the Picadilly.
Buffalo, N. Y. — A recent report from
Rochester says: "The Regorson Co., which
now controls and operates the Regent and
Gordon theaters in this city, will, accord-
ing to well defined rumors, assume the
management of the Picadilly, Rochester's
newest moving picture house."
It is reported that George E. Simpson,
president and general manager of the
Regorson Co., will continue to act in
that capacity after the merger. The di-
rectors of the Regorson Co. are Nathan H.
Gordon of Boston; Jacob Gordon and
George E. Simpson of Rochester. It is
reported that Thomas J. Swanton and
William Deininger will be added to the
directorate as representatives of the Pica-
dilly interests. It is not believed that
there will be any change of policy in any
of the three houses.
The Palace theater, Olean, N. Y., will
open in a few weeks. It is said that this
wil be one of the most beuatiful theaters
in the state.
"The Palace will use Paramount Ser-
vice exclusively," said Howard F. Brink,
traveling representative of the William L.
Sherry offices, Buffalo.
NOTES FROM CLEVELAND.
By M. A. Malaney, 218 Columbia Bldg.,
Cleveland, Ohio.
Cold Days Brin°r Little Business.
CLEVELAND, O. — Cold weather has
just about put business on the blink
in this section. It has been the coldest
winter for many years. Snow falls nearly
every day and the mercury hovers around
zero. Last Monday, Feb. 12, it was ten
below.
Managers report receipts are so small
they can hardly be seen. One man took
in $2.85 one night. Another said he took
in 90 cents. These, of course, are two
extreme cases, but they are not exag-
gerated.
Another trouble which the exhibitors
are up against is the transportation de-
lay. There are so many switches these
days that an exhibitor has to be on the
job tracing his films all day long if he
"wants to be sure and have the picture he
advertises. The cold weather is blamed
for the express delays.
Mayor Davis Dislikes "Nation" Film.
Cleveland. — Mayor Davis has come out
with the statement that he is not in favor
of showing "The Birth of a Nation" in
Cleveland. He says that while he doesn't
<£» &&*
F. P. Woda Books Exclusive Vitagraphs.
Cleveland. • — F.
P. Woda, owner of
the Orpheum
theater, has con-
tracted with the
Vitagraph com-
pany to use its
features and re-
leases exclusively.
Mr. Woda runs
the Vitagraph
pictures each a
week, also the
"Secret Kingdom"
and other re-
leases.
/ ■ "'*
F. P. WODA.
Dayton, O. — The run of the great Ince
film, "Civilization," at the Majestic the-
ater, has broken all Dayton records in the
length of the engagement, the prices
secured for seats and the number of per-
sons attending the exhibitions. ' The Ma-
jestic management charged 25 and 5ft
cents for seats at the matinee perform-
ances and 25 to $1 for seats in the even-
ing, and in spite of these high prices there
were full houses at every performance.
Cincinnati News Letter
By Kenneth C. Crain, 307 First Natl. Bank
Bldg., Cincinnati.
New Fountain Square Theater An-
nounced.
CINCINNATI, O. — The much talked-of
new theater on Fountain square, the
subject of rumor for several years, seems
finally to be approaching actuality. It
is announced by the Gayety Amusement
Company, which controls about sixty feet
on the north side of Fountain square, near
the corner of Walnut street, that plans
are being prepared by Lamb & Sons, de-
signers of the famous Hippodrome, of
New York, for a house on Fountain
square, to seat 1,500 persons, at a cost
of about $150,000. Col. Edward Hart and
Harry Hart are among those interested
in the project.
Exchange Men Commend Mayor.
Cincinnati, O. — Although opinions dif-
fered decidedly on the artistic merits and
moral flavor of "Purity," which held the
boards at the Walnut theater for two
weeks, the Associated Film Exchanges
took occasion to express in a letter to
Mayor Puchta their appreciation of his
action in refusing to assume authority
to interfere with the exhibition of the
picture. The view taken by the mayor
which called out the approval of the ex-
change men was that the Ohio Board of
Censors is properly vested with authority
tc> pass upon the fitness of pictures for
exhibition, and that after it has approved
a picture any clash with municipal au-
thorities growing* out of a difference of
opinion would be unbecoming. Incident-
ally, it should be said that the Walnut
management, following the effort of some
people to have the Juvenile Court take
action, barred young people under eigh-
teen from seeing the picture, and Juve-
nile Judge Hoffman, viewing the picture
at the invitation of the management, ex-
pressed the opinion that children should
not be permitted to see it.
"How Molly Made Good" Shown.
Cincinnati, O. — The firsst Ohio run of
"How Molly Made Good," a production by
the Cooley Features Co., for which Mc-
Mahan & Jackson have secured state
rights, was held at the Forest theater,
Avondale, a lew days ago, with excellent
results, judging by the approval of thel
audience. The film deals with the ex-
1386
THE MOVING PICTURE WORLD
March 3, 1917
perlences of a girl reporter, a part taken
by Ms and in the couri i
her work she Interviews more than a
dozen Ities, including- Robi i
Kolker, Julian Eltinge,
Cyril Scott, Julia Dean and others, adding
much interest to the production.
"Nation" Film at Grand Opera House,
anati 0 \ fter all these years ot
waiting Cincinnati is at last to see "The
Birth of a Nation," following its recent
admission to exhibition by the censors'
change of heart. The Grand opera house'
has been secured for the picture's Cin-
cinnati premiere, and it will begin an in-
definite run on March 19. So far there
has been no objection in Cincinnati to the
exhibition of the picture, although Cin-
cinnati's colored legislator has attempted
to secure the enactment of a law directea
against the picture, and colored people at
Columbus have protested. At Dayton, the
colored brethren have petitioned the mayor
to prevent the exhibition of the picture.
None of these moves has so far met with
success.
More New Theaters in Ontario
In the Midst of a War that Drains Province of Men and Money the Film Industry
Is Experiencing a Vigorous and Natu"al Growth — Loew Interests to Build Sev-
eral Houses — Other New Theaters in Ontario.
Wm. Gladish, 1263 Gerrard St. E, Toronto, Ont.
Star Announces First Run Vitagraphs.
Cincinnati, O. — Manager Tom Corby, ot
the Star theater, which some time ago
went over to the ranks of theaters show-
ing features only, with a ten-cent admis-
sion charge, has announced the first run
of all Greater Vitagraph productions.
This is a splendid stroke for the Star, and
places it beyond question on a parity with
other leading downtown houses. The
Star has done very well in the several
months since it went under the new plan,
and the move in question shows further
progress.
Trying to Stamp Out Spitting Habit.
Hamilton, O. — Spitting on the floors of
theaters has become such a nuisance n>
Hamilton that managers of the leading
houses met a few days ago with Mayor
John A. Holzberger and the chief of po-
lice to take measures to stamp out the
evil. It was agreed by the managers, in-
cluding Messrs. J. H. Broomhall, John
Schwalm, William Schalk, W. M. Good-
win, Adam Hammerle and Joseph Baki,
to run slides at each performance 'warn-
ing patrons against the offense, and if
this does not do the work the police will
see if a few arrests will not have the
desired result.
Tp ORONTO, ONTARIO. — An anomalous
-I- state of affairs exists in Ontario mov-
ing picture circles. While the nation is
in the midst of war, with thousands of
men in the firing line far from home, the
film industry is becoming more firmly en-
trenched than ever. Substantial houses
are appearing in all parts of the province
and many more are contemplated.
The information was confided to the
Toronto correspondent of Moving Picture
World that the Marcus Loew's Theaters,
Limited, had arranged for the erection of
five new theaters in eastern Canada, the
houses to be built at Montreal, Hamilton.
Ottawa, Kingston and London. Incorpo-
ration papers for Loew's Hamilton The-
aters, Limited, with a capitalization at
$1,000,000, were taken out at Ottawa on
February 10 to provide for the erection
of the Loew house in Hamilton, Loew's
franchise in this instance having been as-
signed to R. R. Bongard and W. S. Mor-
lock.
The site of the new $150,000 moving pic-
ture theater at Richmond and "Victoria
streets, Toronto, is being cleared, despite
the cold weather, so that building opera-
tions may be started just as soon as tne
frost quits the ground. It is variously re-
ported that this theater is being built
for William Fox or for Jules and J. J.
Allen. The latter have a string of the-
aters in Western Canada and are also in
control of the Famous Players film ser-
vice throughout the Dominion. The ar-
chitects for this job are withholding the
name of the owners.
Announcement has also been made that
Bryson & Varey, 745 Dovercourt road, To-
ronto, owners of the theater at Bloor and
Dovercourt road, have arranged for a
' $25,000 addition to this house. The ex-
tension will be a large two-story addition
of concrete and steel.
Word has also been received in Toronto
that local interests at Copper Cliff, north-
ern Ontario, are arranging for the erec-
tion of a 1,000 seat picture theater in
that town.
Gayety Theater at Fairville Changes Hands
T. J. O'Rourke Buys the New Brunswick Picture House — Other Theater Changes
and Interesting Notes of the Maritime Provinces.
By F. F. Sully, 68 Landsdowne Ave., St. John, N. B.
P AIRVILLE, N. B. — T. J. O'Rourke, for
■F five years manager of F. G. Spencer's
theater at Yarmouth, N. S., recently pur-
chased the Gayety theater here, which was
formerly managed and owned by William
C. Smith, now running the Empress in
Carleton. Several managements have not
found the Gayety a successful venture, but
Mr. O'Rourke, with a Universal program,
is so far satisfied with results.
Islesboro, N. S. — Charles R. Steeves, pro-
prietor of the Scenic theater, has recently
taken his brother into partnership and the
theater is now being conducted under the
firm name of Steeves Brothers.
Moncton, N. B. — It is reported that the
Dreamland theater, owned and run by
Mrs. Davidson, is to close temporarily on
acoount of a falling off in business,
brought on largely by the extreme cold
weather. The inability to get coal for
fuel has also worked much hardship on
many exhibitors.
Joggins Mines, N. S. — T. J. Burke, pro-
prietor of the Wonderland theater, has
booked "The Battle of the Somme," the
"Yellow Menace," and several other good
features. In a town of 1,500 people Mr.
Burke has succeeded in running out the
only opposition. Hood's theater, but an
idea of the keenness of the competition
may be better understood by the fact that
Mr. Burke is using a six-piece orchestra,
running a daily change, and charging only
a five-cent admission.
Amherst, N. C. — It has been announced
by John H. V. Moore, proprietor of the
new Empress theater, which was destroy-
ed by fire a few weeks ago, at a loss that
aggregated in the neighborhood of $40,000,
that the theater will be rebuilt at once,
with even larger seating capacity, and
more up-to-date appointments. V. G. Spen-
cer, who held a 20-year lease on the
building previous to the fire, will be given
a renewal.
To Begin Strand Next Month.
St. John, N. B. — Fred G. Spencer has re-
turned from a business trip to Boston and
Amherst, N. S. Mr. Spencer, while in
Boston, arranged details for the build-
ing of the Strand, which is to be com-
"menced next month. While there he also
received notice of the destruction of the
Empress theater in Amherst, for which he
had a 20 year lease. He hurried to Nova
Scotia at once to ascertain the extent of
his losses and to make arrangements for
future housing for his interests.
Bright moving picture theaters which
have been opened around Ontario since
the first of the year include the Crown
theater, Toronto, 900 seats; Princess,
Sault Ste. Marie, 900 seats; and the Patri-
cia, London, 1,000 seats.
Another advance in the Canadian film
business has also been the establishment
of the Canadian National Features. Lim-
ited, with studios at Trenton, wntarlo,
where picture operations were officially
started on February 15.
Leslie Mcintosh Managing Allfeatures.
Toronto, Ont. — Mr. Robson has been
succeeded as manager of Allfeatures, Lim-
ited, by Leslie Mcintosh, who had been
with this exchange for two years after
being with John Griffin. W. Kennedy,
formerly with A. J. Small and John Grif-
fin, is now on the road for Allfeatures.
Mr. Green, formerly attached to the
Strand's staff, is now in the employ ot
Regal Films, Limited, World distributors
in Canada.
"Intolerance" Starts on Tour.
Toronto, Ont. — After a highly successful
and auspicious opening at the Grand op-
era house, Toronto, the one Canadian
print of the D. W. Griffith masterpiece,
"Intolerance," is now on circuit in On-
tario, under the direction of B. S. Court-
ney, Toronto, owner of the print. The
picture is being presented on an elabor-
ate scale with an immense orchestra,
choir, etc., and it will be shown only in
the largest theaters.
Mr. Courtney will shortly take off the
two prints of "The Birth of a Nation,''
which have been screened in every city
and town in the Dominion. The ''Nation"
picture will be given a rest until the
opportunity presents itself for a revival.
The Ontario Board of Censors accepted
the "Intolerance" feature almost in toto,
practically the only elimination being a
scene in the Huguenot story, which was
considered to be a reflection on France,
the present ally of Britain.
Will Supply Projectors and Accessories.
Toronto, Ont. — George F. Perkins of the
Perkins electric company, with offices and
salesrooms in Toronto, Montreal and Win-
nipeg, has announced that he will short-
ly open three more branches of the com-
pany in Canada. The Perkins company is
the exclusive distributor in the Dominion
for Simplex projectors, Powers' Camera-
graphs, Minusa screens, Speer carbons,
Martin rotary converters and other lines.
Title Making, Poster Mounting Com-
pany.
Toronto, Ont. — Stanley Adams, a Toron-
to exhibitor, has organized the National
film company, 10 Alice street, Toronto, for
the purpose of handling the considerable
local trade of title making, poster mount-
ing, etc.
Exchange Men — Business Notes.
Toronto, Ontario. — Mr. Sid Taube, On-
tario manager of the Regal Films, Lim-
ited, Canadian distributors of "World re-
leases, has gone to Vancouver to open a
branch of the company in that city.
Harry Price, well-known locally as an
employe of the Famous Players film ser-
vice, has been appointed Montreal man-
ager for the Monarch film company, book-
ers in Canada for Clara Kimball Young
productions.
March 3, 1917
THE MOVING PICTURE WORLD
1387
Signal Company Reopens the Majestic
Chattanooga Theater Has Been Redecorated and Enlarged and Is Now Part of a
Chain of Houses — Shows Vaudeville and Pictures.
By J. L. Ray, 1014 Stahlman Building-, Nashville, Tenn.
ing shortly after 7 o'clock on the evening
of February 11.
CHATTANOOGA, TENN. — After extensive
improvements and alterations, includ-
ing a new lobby and theater front, en-
larged stage and seating facilities, and
a complete renovation, the Majestic the-
ater, recently acquired by the Signal
amusement company, has been reopened
to the public under the name of the
Rialto. The Signal amusement company
has a six year lease on the property, and
will conduct the theater on the highest
possible basis of quality. Pictures and
Keith vaudeville comprise the bill at pres-
ent, but during the summer months screen
subjects exclusively will probably hold
the boards.
William H. Lindsey, president of the
company, is located at Nashville, and re-
cently stated to the WORLD man that
several thousand dollars has been expended
in making reapirs to the house, and that
it now ranked with the leading theaters
in the state. Clifford Stiff has been ap-
pointed manager of the house, succeed-
ing R. M. Watkins, who operated the
Majestic. The Signal amusement company
now controls and operates every impor-
tant picture house in Chattanooga with
one exception. W. E. Watkins, secretary
of the company, is the Chattanooga rep-
resentative of the Nashville interests.
Other members of the organization are
F. H. Dowler, Jr., F. H. Dowler, Sr., Chat-
tanooga; Wm. H. Lindsey and T. A. Clark-
son, Nashville.
The Rialto has installed a capable or-
chestra, under the direction of Prof. John
S. Crowley, and furnishes music at all
performances.
"Civilization" in the South.
Nashville, Tenn. — The All-Star features
company, Jacksonville, Fla., has acquired
the state rights on "Civilization," the
Thomas Ince spectacle, for Tennessee, as
well as Florida, Alabama, Mississippi, Vir-
ginia, Kentucky, Georgia, North and South
Carolina. The deal was consummated
through the efforts of J. Parker Read,
general manager of the Harper film cor-
poration of New York. Messrs, Randolph
and Davis are at the head of the All-Star
features company, and are conducting an
extensive campaign for "Civilization,"
having also sent out six salesmen. The
offices of the All-Star features company
are located in the Realty building, Jack-
sonville, Fla., and southern exhibitors are
advised that bookings with the comapny
should be arranged with the Jacksonville
headquarters.
Essanay Studio for Chattanooga.
Chattanooga, Tenn. — Officials of the Es-
sanay company of Chicago have been in
the city looking over the site for a pro-
posed southern studio for that company.
Some months ago E. H. Calvert, Richard
Travers and other members of the stock
company were in Chattanooga, and pro-
duced some creditable features in the
Chattanooga mountain country. While
some metropolitan scenes would be re-
quired for southern production, the larger
part of this work would consist of moun-
tain and river scenes, and the Chattanooga
territory has been strongly recommended
by members of the producing company for
exterior photography. In the event the
studio is established, it will be made a
permanent division of the Chicago plant,
and maintain a full working force at all
times.
Road Show Flivvers at Bijou.
Nashville, Tenn. — "No more road shows
for me," stated manager Milton Starr of
the Bijou, the largest house for colored
patronage in this section. "The one 1
had here last TY^ek fell down flat after-
filling the house with an expectant audi-
ence, and many of them clamored for
their money back." Mr. Starr intends to
hold strictly to the pictures in future. The
"Liberty" serial finished its run on Wednes-
day last week, and the first episode was
again started on Friday of the same week
at this theater, it proving one of the
most popular serials ever placed before
the negro patrons in Tennessee.
"Daughter of the Gods" in Chattanooga.
Chattanooga, Tenn. — The Lyric theater
is featuring "A Daughter of the Gods,"
during the entire week of February 19.
The Lyric is one of the leading road show
houses in Chattanooga, and the Keller-
mann attraction comes in between two
high class stage productions for its
week's run. Advanced prices have been
placed in effect, and special orchestral
music furnished for the picture. The
policy of the Lyric throughout the cur-
rent season will be to run a number of the
ultra-features of the screen in connection
with its regular stage shows.
New Amusement Company.
Chattanooge, Tenn. — Articles of incor-
poration have been granted the Mutual
amusement company of this city by the
county court house. The incorporators
are named as M. H. Silverman, Ben Sil-
verman, and Abe Slobosky.
Walthall in Alabama Picture.
Montgomery, Ala. — Henry B. Walthall,
native son of Alabama, and one of the
leading lights of the screen today, is
featured in a film in Alabama, which shows
to advantage the different sections of the
state. The picture was produced under
the auspices of the Alabama Chamber of
Commerce, and was recently shown at
the Grand theater for the first time. The
film is booked for a four days' run in
Birmingham, and will then follow a reg-
ular schedule over the state, including the
Mobile Mardi Gras festivities.
Louisville News Letter
By Ohio "Valley News Service, 1404 Starks
Building, Louisville, Ky.
Gateway M. P. Company Incorporates.
LOUISVILLE, KY. — The Gateway motion
picture company, with a capital of
$10,000, divided into shares of the par value
of $1, has filed papers. The incorporators
are J. B. Bowling, H. F. Crawley and W.
W. Dickerson, each listed as holding three
shares of stock. The corporation is auth-
orized to incur an indebtedness not to
exceed $5,000.
The new company is associated with the
Calnay cinema corporation of Louisville,
and will have offices in the Republic build-
ing. The new company expects to pro-
duce one or more two reel subjects each
week, these films to be sold through the
parent corporation and M. M. Feely & Co.,
of New York. The Calnay Sjompany pro-
poses to furnish the camera man, director
and stock. W. W. Dickerson is president
of the new company.
The Calnay company was recently or-
ganized in Louisville by the same interests
back of the Dixie -film company, incor-
porated a few months ago at Nashville,
Tenn., with a capital of $6,000.
Hotel's Picture Show Burns.
West Baden, Ind. — The opera house,
used as a moving picture theater, and
owned by the operators of the West
Baden Hotel Co., together with the spring
water bottling plant and the sanitarium,
were burned to the ground by Are start'
Nelson Van H. Gurnee Inherits Fortune.
Lexington, Ky. — Nelson Van H. Gurnee,
head of the Gurnee amusement company,
operating the Ada Meada theater, of Lex-
ington, learned last week that he was one
of the heirs to a division of a $32,000,000
estate of his aunt, Mrs. Dehlia Gurnee,
of New York, who died in January. Mr.
Gurnee is one of about eight heirs who
will receive the property.
Clyde Gains Gets Blue Law Changed.
Irvine, Ky. — Clyde Gains, formerly a
moving picture exhibitor of Winchester,
Ky., was recently elected a member of
the Irvine City Council, and has forced
a repeal of the so called Sunday "lid"
ordinance, which went through on a solid
vote of 5-0. He argued that Sunday was
the only day that many oil operators of
the city had time or rest enough to care
about diversions, and that such men should
be given an opportunity of enjoying their
day of rest. Mr. Gains as an old moving
picture man, understands the Sunday clos-
ing laws better than most people,, and
had little difficulty in getting the matter
through. The ordinance repealed required
all business houses with the exception of
hotels, restaurants and livery stables to
remain closed on Sunday. Under the new
ordinance, the picture house now being
rebuilt, following the recent severe fire,
will be open on Sunday. Mr. Gains has
been very successful since he dropped pic-
tures for crude oil, and recently sold his
holdings in one oil company for approxi-
mately $50,000.
Sunday Closing Items.
Ashland, Ky. — One of the pool rooms in
Ironton, defied the blue law remaining
open all day Sunday and taking in nearly
$200, and it is claimed that the picture
houses will follow suit.
Princeton, Ky. — Even the drug stores
are being forced to close on Sunday morn-
ings during Sunday school and church
hours and one half hour previous to
evening services. The moving picture
houses are all dark on Sundays, and still
a movement has been started for a stricter
observance of the Sunday closing laws.
Kentucky Theater Notes.
Paintsville, Ky. — Will Cain, of Louisa,
Ky., has assumed management of the Staf-
ford theater, and recently gave his first
show. He has had several years' ex-
perience in eastern Kentucky, understand-
ing both the people and the business.
Murray, Ky. — T. B. Gardner, connected
with the Dixie amusement company of
Paris, Ky., who for some time has been
managing the Dixie theater, at Humboldt,
Tenn., has taken charge of the Woodruff
theater, of Murray, Ky., and is contem-
plating a number of improvements.
Falmouth, Ky. — The Duncan moving pic-
ture theater has been sold by Stamler &
Chambers, of Walton. Ky., to Elmer Wood-
head, of Falmouth, who has taken active
management of the business. Several
years ago Mr. Woodhead had charge of
the Dreamland theater, of Falmouth.
Danville, Ky. — Manager Stout, of the
Danville opera house, which features mov-
ing pictures, has announced that the build-
ing will be remodeled, and a new entrance
cut through a storeroom. The seating
capacity will be greatly increased.
Somerset, Ky. — The Dixie theater has
been sold by Charles Mize to Garvel Bur-
ton.
Hopkinsville, Ky. — Manager Stockley, of
the- Princess theater, has again installed
his former orchestra.
Terre Haute, Ind. — The Bankers' &
Brokers' theater company, of Chicago, has
closed an agreement to lease the ground
now occupied by the Varieties theater, at
Eighth and Wabash, for a period of thirty-
five years. It is stated that a new build-
ing WiU bo started by April 1.
1388
THE MOVING PICTURE WORLD
March 3, 191/
Atlanta News Letter
A. M. lieatty, 43 Copenhill Ave.,
Atlanta, Ga.
Many Plans to Welcome Jack Sherril\
ATLANTA, GA. — Jack Sherrill is going
to have a home coming. The noted
motion picture star, who once played
baseball in the back lots of Atlanta and
ivore out the knees of his pants shooting
marbles in the Lack yard of the old Lay-
,1. ii house, next door to the governor's
mansion, will make a personal appear-
,i the cni. rion theater, February
1!), 20, 21 and 22 in connection with the
screening of "The Conquest of Canaan,"
in which he is co-starred with Edith Tal-
h [erro.
Jack Sherrill spent all his days begin-
ning April 14, 1898, in Atlanta, until he
left home to attend the Staunton military
academy.
Sherrill has many friends and relatives
here and several social events have been
planned during his stay. He will make
personal appearances at the Criterion
theater at every performance and will be
the inspiration for a number of club
events.
New Theater in Valdosta.
Valdosta, Ga. — A deal has been closed
by Tyson Bros., owners of the Strand the-
ater here, for the erection of a handsome
new theater. Two buildings adjoining
the Strand, on Patterson street, now oc-
cupied by a cigar store and a photog-
rapher's studio, are to be torn down to
make way for the new structure. The
theater will have a seating capacity of
800.
"The Birth of the Star-Spangled Ban-
ner" was the special children's moving
picture show at the Grand theater Satur-
day morning, Feb. 10.
IN WISCONSIN.
By Frank H. Madison, 328 S. Wabash ave.,
Chicago, 111.
Wisconsin Theater Notes.
C^ASHTON.WIS. — F. W. Schreier has pur-
J chased the interest of his partner Rhine
Graw in the moving picture theater here.
Princeton, Wis. — A moving picture the-
ater has been opened here by Mrs. A.
Florence & Son.
Union Grove, Wis. — The moving picture
theater operated by Fred Dixon has been
closed temporarily because of lack of busi-
ness.
Avoca, Wis. — A moving picture theater
has been opened by Fred Paulick.
Maiden Rock, Wis. — H. Smith is a
member of committee which is planning
to erect an opera house here.
Milwaukee, Wis. — Milwaukee moving
picture theater managers have unani-
mously agreed to aid in a campaign to
raise a fund for the Lincoln memorial.
Hazen, N. D. — Jack McFarlane has sold
his interest in the Foto-Pla theater to
George N. Freer, who is now sole owner.
Fullerton, N. D. — Ed. Arenstein has pur-
chased a moving picture theater here.
Coal Shortage Hits Michigan Theaters
Secretary Shiek of the Detroit Exhibitors' League Writes a Letter to Theater Man-
agers Asking Them to Economize on Their Electricity.
By Jacob Smith, 503 Free Press Building, Detroit, Mich.
DETROIT, MICH. — Owing to the shortage
of coal in Detroit and the embargo
of Detroit by the railroad companies, the
Detroit Edison company has asked all of
the moving picture theaters to curtail
their use of electricity and to be as eco-
nomical and saving as possible. On top
of this, secretary Shiek of the D< trolt
Exhibitors' League has sent a letter to
every Detroit exhibitor asking for co-
operation in the matter. The situation is
really serious and only the unexpected,
coupled with mild weather, can save a
shortage of electric current, which would
hamper the theaters to the extent that
many of them would have to close tem-
porarily.
New Madison Theater to Open March 3.
Detroit, Mich.— March 3 is the date def-
initely set for the opening of the New
Madison theater, which will be the larg-
est of the John H. Kunsky theaters, seat-
ing around 3,000, and playing- big feat-
ures, a full 'week. M. Harlan Starr, for-
merly manager of the Washington the-
ater, is to be the manager of the New
Madison. R. G. McGaw goes from the
Liberty to the Washington, succeeding
Mi'. Starr.
Barnett Opens "20,000 Leagues" Office
Detroit, Mich. — B. Barnett has arrived
in Detroit with a full organization to
open a Detroit exchange. Mr. Barnett
has purchased the Michigan and Ohio
rights to "20,000 Leagues Under the Sea"
and "Joan the Woman." The submarine
picture is now playing- an indefinite en-
gagement at the Washington theater to
tremendous business. Leo Eckstein is per-
sonally in charge of the picture at the
Washington and will be right with it
when it shows elsewhere in the state.
Mr. Barnett expects to announce perma-
nent Detroit quarters within a few weeks
at the latest, and is now looking for suit-
able quarters.
W. A. Kent to Manage Tri-State Branch.
Detroit, Mich.— Bert Graham has re-
signed as manager of the Detroit branch
of the Tri-State film company, and has
been succeeded by W. A. Kent, formerly
hooking manager. Mr. Graham expects
to announce a new connection very shortly.
Howard O. Pierce, recently with Bluebird,
and formerly with the John H. Kunsky
enterprises, has joined the Tri-State as
Michigan representative and publicity
manager.
John L. McCurdy, formerly of the Blue-
bird photoplays, has cast his lot with
the Tri-State, controlling the Michigan
and Ohio rights to Art Drama productions.
Mr. McCurdy will travel out of the Cleve-
land office, covering Northern Ohio.
New Michigan Corporations.
Detroit, Mich. — The State Film Co.,
capitalized for $3,000. Col. W. S. Buttei -
field, principal stockholder.
The Madison Film Exchange; capital
stock $6,000. John H. Kunsky and George
W. Trendle, principal stockholders.
Ftialto theaters, Detroit, increased to
$200,000.
The Wolverine Film Manufacturing Co.,
Grand Haven, capitalized for $10,000 to
make pictures.
Detroit Jottings.
M. D. Martin, manager of the Knicker-
bocker theaater, Detroit, expects to pay
a visit to New Orleans, his old .stamping
ground, some time very soon.
The Palace-Hippodromei in Saginaw is
still closed, pending the ndingtment of
its $30,000 indebtedness.
Madison film exchange, which is selling
the production in Michigan.
New Theater in Monroe.
Monroe, Mich. — This city is to have a
new $55,000 theater and it will be operated
by J. R. Denniston. He says it will be
ready around September 1. The theater
will be 45 by 150 feet, two stories high,
of brick and steel construction, with a
seating capacity for 1,000 people. The
front will be of light colored brick. J.
R. Denniston is proprietor of the Family
theater in Monroe. Six years ago he
took it over after it had undergone a
series of financial failures made by six
proprietors in two years. It only goes
to prove that the right man can always
succeed.
Charles E. Eldridge to Manage the
Majestic.
Detroit, Mich — Charles E. Eldridge is
the new house manager at the Majestic
theater, Detroit. He has been connected
with the theater and the production of
the highest form of amusement for more
than a score of years, being familiar with
the front and back of the theater. He
was induced to come to Detroit by M.
W. McGee, managing director of the Ma-
jestic, with whom Mr. Eldridge was for
a long time associated in the east.
Grand Opening of State Film Company.
Detroit, Mich. — Charles Muelman, gen-
eral manager for the State film company,
of Detroit, took up his new duties on
February 10. The company has offices
at 228 Broadway Market building. Mr.
Muelman has been associated with Thomas
H. Ince for the past nine months, han-
dling "Civilization" in the state of In-
diana. The State film company is the
owner of this picture for Michigan and
it will be released shortly from the De-
troit offices. It will have its first pres-
entation in Detroit at the Washington
theater in the very near future and the
run will be indefinite. A grand opening
of the State film company exchange took
place Thursday, February 15. Col. W. S.
Butterfield, president, was on hand to
meet the Michigan exhibitors who paid
their respects. Other pictures to be re-
leased soon are "Libertine," "The Con-
quest of Canaan" and "The Mormon Maid."
"The Crisis" Is Rebooked.
Detroit, Mich. — On account of the numer-
ous requests, "The Crisis" has been re-
booked for the Washington theater, De-
troit, the engagement to start soon. Pre-
viously it played the Washington for three
weeks to smashing business.
"The Crisis," by the way, was shown
to the prisoners of Jackson Prison on
Sunday, February 4, through the courtesy
of John H. Kunsky of Detroit, who controls
the Michigan rights. More than a thou-
sand prisoners viewed the picture, and
you never saw a more enthusiastic and
Interested audience. Every seat and all
of, the available standing room in the
auditorium was occupied. The Detroit
Consisted of Mr. and Mrs. John H.
Kunsky, Mr. and Mrs. George Trendle,
Harry Guest, publicity director for Mr.
Kunsky, and J. O. Brooks, manager of the
Michigan Theaters Ass'n Opens Offices.
The Michigan Theaters Association, a'
co-operative booking and publicity or-
ganization, has opened offices at 923 Peter
Smith building, Detroit, under the man-
agement of E. R. Bloom, formerly with
Metro. This association has one m>
in each of the larger cities of Michigan]
and its object is to co-operate both DM
bookings and publicity matter. The as-
sociation has already booked "The Girl
Philippa" and "The Barrier," guarantee-
ing the exchanges 25 days' solid bookings.
F. A. Coleman Heads U. Exchange.
Grand Rapids, Mich. — B. S. Davis, man-
ager of the Universal exchange at
Grand Rapids, has resigned, and has been
succeeded by F. A. Coleman, formerly in
e of Universal affairs in the Sagi-
naw valley district.
Jerome Abrams Visits Detroit.
Detroit, Mich. — Jerome Abrams, per-
sonal representative for M. H. Hoffman,
general manager of the Universal and
>ird exchanges, is spending the month
of February in Detroit. He is on his
way to the Pacific coast, and will visit
all of the Universal exchanges en route,
Mrs. Abrams accompanies him,
March 3, 1917
THE MOVING PICTURE WORLD
1389
Labor Rebukes Rockford Mayor
Mayor's High-Handed Disregard of the Popular Referendum on the Sunday Open-
ing of Picture Theaters Disapproval of by Local Labor Unions — Pledge Them-
selves to Work at the Ballot Boxes.
By Frank H. Madison, 628 S. Wabash Ave., Chicago, 111.
ROCKFORD, 111. — Organized labor has
formally expressed its disapproval of
the action of the mayor and city council
in attempting to close Sunday moving pic-
ture shows. Resolutions have been passed
by the Rockford Central Labor Union
and by the Carpenters' and Joiners' Union
declaring that union men protest the over-
riding the will of the majority of the peo-
ple, as expressed in a referendum election,
and that the members of these unions have
pledged themselves to work at the ballot
box against all candidates who have dis-
regarded the will of the people. The car-
penters' union in its resolution declares
that the moving picture parlors have be-
come the only place of amusement and
recreation that the average working man
can afford to patronize, and sees the at-
tempt of the city council to completely
close these places as injurious to the wel-
fare of the working man.
Illinois Exhibitors and Theaters.
Morris, 111. — Lee Osomonson has leased
the Royal theater from Mrs. Nellie Smith
of Marseilles. The theater has been under
a sub-lease to Mrs. Gage, of Sandwich,
for a year. Russell Wright will remain
in charge of the projection.
Shawneetown, 111. — T. O. Sloan has sold
the Grand theater to Charles Willis, of
Bowlesville township.
Waukegan, 111. — Plans have been under
way to reopen the old Majestic theater
as a feature moving picture house. It
also will play theatrical attractions.
Farmington, 111. — A. Mason & Co. have
opened a moving picture show in the
opera house. A three piece orchestra is
furnishing music.
Rockford, 111. — The new Princess theater
which has been opened at 322 West State
street, with Robert Hopper as manager,
plans to remodel its front soon.
Taylorville, 111. — Moving picture theaters
at Tovey were closed because of an epi-
demic of small pox.
Rockford, 111. — The Orpheum theater has
booked "The Daughter of the Gods" for
February 22-25.
Sydney, 111. — W. S. Temple, a local ex-
hibitor, promised to donate to the Sidney
band, 40 per cent, of his receipts on Tues-
day evenings in February and March.
Michigan Theater Jottings.
Lansing, Mich.- — The Flint Palace theater
company, Battle Creek and Flint, has been
issued articles of incorporation, with cap-
ital $20,000; amusement places. Stock-
holders, Walter S.* Butterfield, Charles K.
Taylor, E. C. Beaty, all of Battle Creek.,
Lansing, Mich. — J. Scheiber, who has the
state rights to "Charity," gave a special
showing of that film to state senators
and representatives at the Majestic
theater.
Vermontville, Mich. — Barber Bros, have
purchased a building which will be re-
modeled as a moving picture theater.
St. Ignace, Mich. — The Grand theater
owned by Charles Kynoch & Co., was
destroyed by fire. The loss was $7,000
with $1,000 insurance. The origin of the
fire was not known.
Muskegon, Mich. — The Lion theater had
a fire which caused much smoke but little
' damage.
Owosso, Mich. — A fire in the operating
room at the Majestic theater destroyed
1,000 feet of film.
Three Rivers, Mich. — By moving the
stage and screen back, the Vaudette the-
ater has adde.d 70 seats.
Grand Rapids, Mich. — Ward Brown, who
has been manager of the Strand theater,
has succeeded David Kline as manager of
Majestic Gardens. Kline going to Ohio
to handle a state right film. Cedric Law-
rence, who has been treasurer at the Ma-
jestic Gardens, will be manager at the
St land.
Minneapolis News Letter
By John L. Johnston, 004 Film Exchange
Building, Minneapolis, Minn.
Strand to Show First Run Metros.
MINNEAPOLIS, Minn. — According to an
announcement given out by A. A.
Hixon, of the Minneapolis Metro ex-
change, the Lyric, Elliott & Sherman s
large local theater will display first run
Metro productions in the future. The Lyric
began a run of "20,000 Leagues Under the
Sea" Sunday, February 11, and since last
September has displayed big state rights
features almost exclusively. "Ramona,"
"The Crisis," "A Daughter of the Gods"
and "20,000 Leagues Under the Sea" are
among the big features to enjoy runs of
two weeks or more at the Lyric.
"The White Raven," with Ethel Barry-
more in the lead, will open at the Lyric
February 25 if present plans carry, and
"One of Many," featuring Frances Nelson,
the St. Paul actress; "The Promise," and
"Secret of Eve" will follow. The Strand
formerly displayed first run Metro pic-
tures here.
Adding Vaudeville Attractions.
Minneapolis, Minn. — "Extra added at-
tractions" are finding their way into local
picture theaters. Two weeks ago the New
Garden had a troupe of Hawaiian dancers
and singers added to its bill, and last
week a singer was put on extra. The week
of February 11 saw five Winnipeg-St. Paul
dog derby drivers and their teams added
to the bill at the Strand, and the New Gar-
rick added a concert pianist to its pro-
gram.
A Busy Road Man.
Minneapolis, Minn. — Dan Cupid is out
of the trenches and charging through the
ranks of local film men. Frank Thayer,
manager of the Calhoun here, and A. Mo
Clenaghan, manager of the Alhambra,
have just announced that they have suc-
cumbed to Dan's ferocious attack and have
joined the ranks of the benedicts, while
Dan himself has gone into the Supreme
Feature Film Company exchange (accord-
ing to reports) and is mobilizing there.
Two employes of that exchang'e (names
deleted by censor) are soon to be married,
the World writer is informed, and up-
stairs over the Supreme exchange Cupid
has signed up Edward J. Frye for life.
Dan missed two healthy looking bache-
lors at the Supreme, Lee Horn and Mike
Conhaim being out to lunch.
Mrs. W. S. Baldwin Dies.
Minneapolis, Minn. — Mrs. W. S. Baldwin,
wife of the general manager of the "Civi-
lization" department of the Supreme ex-
change, died here last week following a
long illness. Mrs. Baldwin was a sister
of Rose Melville (Sis Hopkins) and in-
terested in theatrical work since child-
hood.
Montevidio Manager Fills a Gap.
Montevideo, Minn. — Manager E. E.
Marsh, of the local opera house, broke
into the limelight here recently and in an
unusual yet pleasing way. The extraordi-
nary fall of snow held a westbound train
here all of Sunday afternoon. While the
train crew worked to clear the track Mr.
Marsh brought his picture machine and
features from his theater to the train,
connected his machine to the generator in
the baggage car, and displayed films for
the benefit of passengers for several
hours. Several film men were among the
passengers who crowded into the car In
which the pictures were being shown.
St. Paul, Minn. — Manager S. R. Thomp-
son, of the Feature Film Company, has
announced that three reels of St. Paul
carnival films and one reel of the Winni-
peg-St. Paul dog derby race have been
completed and are now ready for booking.
Duluth, Minn. — Manager John Wilander,
of the Progress Feature Film Company,
has gone to New York city in search of
new features for his exchange. Mr. Wil-
ander intends to remain in the east about
two weeks.
Monogram and Lochren Merge.
Minneapolis, Minn. — The Monogram Film
Company of this city has merged with the
Lochran Film Manufacturing and Adver-
tising service, Film Exchange building,
and its future business will be conducted
under the name of the Monogram slide
division of the Lochran firm. G. C. John-
ston will remain in charge of the slide de-
partment. John Fournier has been added
to the sales force of the organization.
Green and Steffes Buy "Ignorance."
Minneapolis, Minn. — Harry H. Green,
Dewey theater, and W. A. Steffes, North-
ern theater here, have purchased the right
to distribute "Ignorance" in Minnesota,
Wisconsin, Montana and the Dakotas. The
film will be given its initial showing in
Minneapolis within a few weeks.
Among Local Exchangemen.
. Minneapolis, Minn. — C. D. Booth, Twin
City salesman for the Greater Vitagraph,
has discovered in the Vitagraph Bulletin
that he led the salesmen of the United
States last month in getting business.
Manager W. K. Howard, of the Vita-
graph exchange, has received numerous
requests for bookings of "The Fall of a
Nation" and "Battle Cry of Peace" since
the German-American break.
Manie Gottlieb, manager of the Favorite
exchange here, has begun booking "Cap-
tivating Mary Carstairs" simultaneously
with the initial installment of the story of
the play in the Minneapolis Journal.
Norma Talmadge is the star of the photo-
play.
Joseph McDermott, formerly with three
local papers and European war correspon-
dent, has been secured by J. V. Bryson to
assist with the publicity work on "20,000
Leagues Under the Sea."
Buy Rights for "The Spoilers."
Minneapolis, Minn. — Frank Woskie, of
the Favorite feature exchange, and Ted
Karatz, formerly with the Supreme fea-
ture exchange, have bought the rights on
"The Spoilers" for Delaware, District of
Columbia, West Virginia, Kentucky and
Maryland, and Mr. Karatz has gone east
to open offices. Baltimore will likely be
selected.
C. F. Rose Joins Artcraft.
Minneapolis, Minn. — Manager R. C. Fox,
of the Artcraft, has added C. F. Rose to
his road staff. Another salesman will be
added to the staff shortly.
Secures "Doc Yak" Rights.
Minneapolis, Minn. — Edward Frye, Film
Exchange building, has secured rights to
distribute "Doc Yak" cartoon comics in
this territory. Incidentally, Mr. Frye is to
become a benedict shortly.
Two New Vitagraph Road Men.
Minneapolis, Minn.— E. S. Flynn and
Benjamin Hall have been added to the
road staff of the local Vitagraph exchange.
1390
THE MOVING PICTURE WORLD
March 3, 1917
Manager Howard now has six salesmen
on the road.
George Comer Goes to Elliott-Sherman.
Minneapolis, Minn. — George Comer has
left the Zehith Feature Film Company
exchange and joined the "Ramona" de-
partment of the Elliott-Sherman ex-
change.
Duluth, Minn. — The Clinton Amusement
Company, controlling the Sunbeam and
Strand theaters here, has just contracted
with the Minneapolis exchange for future
Fox features.
Indiana's Sunday Opening Bill
Indiana Exhibitors' League Is Preparing to Push the Bill Recently Introduced in
the General Assembly Authorizing Sabbath Shows in State — Churches Will
Make a Hot Fi«?ht to Defeat the Measure.
From the Indiana Trade News Service, 861 State Life Bldg., Indianapolis, Ind.
I
Theater Changes and Motes.
Cedar Rapids, la. — F. J. Smid has sold
the Ideal theater here to W. M. Giffin of
Columbus Junction.
Hankinson, N. D. — ^William Meters and
A. J. Winchell of Jamestown, N. D., have
bought the Gem theater here.
Minneapolis, Minn. — Managers Al Kells
and Fianw Thayer of the Bijou and Cal-
houn theaters, respectively, have booked
Selznick features for future showing at
their theater. Mr. Kelly plans to increase
the admission price at the Bijou.
Owatunna, Minn. — Fire did slight dam-
age to the operating room of the Palace
theater here recently.
Crookston, Minn. — The Bijou has been
closed by city officials because it did not
pay its license fee in time.
Crystal, N. D. — E. F. Doran has opened
a picture theater here.
St. Paul, Minn. — The Alhambra theater
here has begun displaying "The Great Se-
cret" Metro serial, in addition to its regu-
lar program of Triangle releases. The Al-
hambra is owned and managed by J. G.
Uilosky, president, North West Exhibitors'
corporation.
NDIANAPOLIS, Ind. — Senator McCray,
of Indianapolis, introduced a bill in the
Indiana general assembly last week pro-
viding for the legal opening on Sunday of
moving picture show houses throughout
the state. The Indiana Exhibitors' League
is preparing to make a hard fight to have
the bill passed, but from all indications is
going to meet with considerable outside
opposition.
That the churches of the state will be
asked to oppose the measure is evident
from a statement issued by Dr. A. B.
Storms, president of the Indiana Church
Federation, and the Rev. Morton C. Pear-
son, secretary of the Indianapolis Church
Federation. The statement says:
"Senate bill No. 25i), which provides for
the legalization of moving picture shows
on Sunuay throughout the state of Indiana,
should by all means be defeated. We
can not make ourselves believe that the
members of the present legislature will
consent to pass such a measure. This leg-
islature has been too historic, and has
been fixed on too high a plane to come
down to the low level of making legal
the operation of moving picture shows on
a day which has been designated for years
as the day of rest and worship. In order,
however, that the members of the present
assembly should know the feeling of the
churches of Indiana, we respectfully sug-
gest that letters, telegrams and petitions
Sunday Opening Bill in Nebraska Senate
Senator Tanner of Douglas Has Introduced a Bill to Legalize Sunday Shows —
Carries an Occupation Tax of from $2 to $10.
By Frank H. Madison, 628 S. Wabash Ave., Chicago, 111.
LINCOLN, Neb. — Broadminded legisla-
tors are endeavoring to secure the
passage of laws which will make the Ne-
braska exhibitor who gives a moving pic-
ture show less like an outcast. Senator
Tanner of Douglas has introduced in the
state senate bill No. 224, which legalizes
Sunday shows. The bill provides for an
occupation tax from $10 a month down
to $2, according to the size of the town.
It also carries an emergency clause,
which would enable the law to go into
effect immediately after its passage by
both houses of the legislature and its ap-
proval by the governor. Representative
Regan of Platte has introduced into the
house bill No. 529, which provides that
cities and villages may permit Sunday
shows by a majority vote. This vote may
be taken either at a regular or a special
election.
Reel Fellows' Club of Nebraska
Organized.
Omaha, Neb. — Exchange managers, ex-
hibitors, supply men, etc., of Omaha, have
organized the Reel Fellows' Club of Ne-
braska, with C. W. Taylor, local manager
of the General Film, as president. The
membership at present is local, but as in-
dicated by the name it plans to have the
organization cover the entire state. It
has been suggested that as soon as the
neighboring film men have become mem-
bers a moving picture week will be held
in Omaha, and a grand ball given as a
climax.
Other officers elected are as follows:
C. W. Taylor, president; H. M. Thomas,
manager of the Strand, vice-president; R.
D. Shirley, Muse, secretary; J. E. Kirk,
local manager of Pathe Film Company,
treasurer; S. H. Goldberg, Sun, J. W. Rach-
man, Grand, and H. B. Watts of the Bee
were elected on the board of directors.
Missouri Valley Film Company Suit.
Lincoln, Neb. — Suit has been filed in the
district court in behalf of holders of
ninety-eight shares of stock in the Mis-
souri Valley Film ' Company against
Charles Strader, president, Robert R.
Smith, treasurer, and Hugh B. Werner,
secretary. The company was incorporated
in March last year by Strader, Smith, Mil-
ton H. Wright and Byrne C. Marcellus. It
is charged that the defendants conspired
to appropriate to their own use a large
amount of capital stock by making a false
showing on the books as to payments,
Strader and Smith crediting themselves
for investment accounts and also merchan-
dise accounts of $2,550.
The investment account is said to rep-
resent antiquated films and supplies not
worth more than $1,000.
The defendants are charged with issu-
ing $1,500 worth of treasury stock to Nel-
lie A. Vail, and $500 of the same to Car-
lyle King, appropriating the proceeds, and
last October to have sold $4,200 worth of
stock for cash to B. H. Cubbage, not ac-
counting for the money.
Choosing Films to Suit Community.
Omaha, Neb.— Special children's pro-
grams for the Strand and Muse theaters
by the Omaha Woman's Club proved so
satisfactory that other neighborhoods
have asked this organization to choose
films for theaters in their vicinity. As a
result programs at the Besse theater on
the south side and at the Boulevard thea-
ter are now picked by the women. The
Besse theater opened its shows with the
"Battle Hymn of the Republic," and the
Boulevard with "The Boy Scouts." The
interest in these programs is heightened
by concerted action, such as observing
bird day by use of appropriate films in
the theaters. ,
be forwarded at once to all members of
the assembly, asking them to vote against
said bill, and to safeguard the high and
holy interests of the Sabbath day."
Representatives of the exhibitors ex-
pect to be able to point out to the legisla-
tors the fact that the people of the state
are demanding the opening of the motion
picture houses on Sunday. "The time has
come," said one promiennt exhibitor,
"when the church should realize that it is
unjust discrimination to permit Sunday
shows in some cities of the state and not
in others. Should the people be restrained
from attending Sunday shows just be-
cause they live in a small town? They
are all citizens and should be entitled to
the same privileges. The same law which
prohibits the opening of Sunday shows
does not compel the people to go to
church. In view of this what are the
churches going to provide for the thou-
sands of idle people to do on Sunday aft-
ernoons and evenings? The Sunday show
can be made both educational and reli-
gious."
Indiana Exhibitors and Theaters.
Delphi, Ind. — The Bradshaw room on the
north side of the public square, which
has been unoccupied for several months,
will be reopened next week by F. E. Wal-
lace, who is installing equipment for a
motion picture show. Mr. Wallace has
decorated the interior and expects to have
one of the coziest little theaters in the
city.
Stage Directors in Picture Theaters?
Terre Haute, Ind. — Moving picture thea-
ter owners, at a recent meeting, perfected
plans for a campaign against the bill in-
troduced in the Indiana general assembly
by John L. Cronin, representative from
Vigo county. The bill requires all thea-
ters, including motion picture houses, to
have a competent stage director.
Huntington Sunday Exhibitors Fined.
Huntington, Ind. — Huntington will not
have Sunday picture shows so far as the
Huntington Motion Picture Company,
which controls two local photoplay houses,
is concerned. In a test case in the Hunt-
ington circuit court last week the jury
returned a verdict of guilty and the de-
fendants were fined $1 and costs for vio-
lating the law prohibiting Sunday open-
ing. T. Guy Perfect, president of the com-
pany, and Elmer Fouse, his house man-
ager, were the defendants. No future at-
tempts will be made to reopen the houses
on Sunday.
Start Local Censorship in Crawfordsville
Crawfordsvile, Ind. — The city council of
this city, at a recent meeting, passed an
ordinance providing for a board of cen-
sorship for all motion picture shows.
Seven Crawfordsville citizens, including
three women, were named as members of
the board. The passing of the ordinance
grew out of an indignation meeting held
several week ago, at which it was de-
cided to impress on members of the coun-
cil the need of a censorship board.
Monroeville, Ind. — F. J. White has sold
his motion picture theater here to W. H.
Hyatt, of Churubusco.
Bluffton, Ind. — Charles W. Decker has
purchased a half interest in the Grand
opera house, recently purchased by John
H. Painter. The house has been leased to
the Gaiety Theater Company, operators of
several motion picture shows, for a period
of ten years.
March 3, 1917
THE MOVING PICTURE WORLD
1391
New Orleans Considers Sunday Closing
Moral Uplift by Means of the Screen Is Not Over Popular with Many in Gulf
State Communities— Yet These Pictures Fill Theaters.
N. E. Thatcher, 3S01 Canal street, New Orleans, La.
XJEW ORLEANS, LA.— This city is just
■^ now undergoing a moral upheaval and
it is possible that the spasm of Sunday
closing may reach the motion picture the-
aters. Already the question has been un-
der consideration by the authorities, but
their position is not entirely clear in the
matter and they have hesitated about
taking a decided step. The people of New
Orleans set big store by the picture shows
and all of them are doing a good busi-
ness.
It is a noticeable fact that the problem
productions and "moral lessons" draw the
best crowds, and exhibitors are on the
lookout at all times for shows that pre-
sent a moral uplift through the medium
of one or more nude women. For in-
stance, "The Garden of Knowledge,"
which was supposed to teach a dense but
eager populace all that it had been miss-
ing relative to eugenics, broke all rec-^
ords for continuous runs in this city, hav-^
ing been shown for twenty-five days at
advanced prices. Then it was sent out
into the country towns, and it at once
encountered rough sledding.
At Baton Rouge an attempt was made
to stop its exhibition, but none of the self-
constituted censors would look at the pic-
ture, and the authorities in the absence
of personal complaints refused to sup-
press the feature. At Lake Charles the
objection to the showing of the picture
assumed the proportions of a public up-
rising, and the press was drawn into the
controversy. Other towns have been none
the less pronounced in their position with
regard to moral uplift through the me-
dium of the screen, and it is not certain
what the final outcome will be.
mies are his enemies. In the early days
of the exhibitor's tribulations he had his
share of grief. He not only ran his own
house with due regard for his patrons and
public decorum, but he constituted him-
self a terror to the fellow who attempted
to run any house in any other manner. He
been instrumental in closing se .
houses for the benefit of the public and he
111 a linn advocate of the policy of hav-
ing things just as they should be. 1I<-
wants the best shows and he wants his
customers to have them. He has the fac-
ulty of helping the new exhibitor over
many of the rough places in the amuse-
ment road and his advice is counted good
by men who are reasonably well versed
in the exhibition game. Dunning is quiet
and unassuming, but he has the faculty
of getting what he goes after in the way
of lilm business.
May Employ Expert to Teach Care of Film
Torn Condition of Film Returned to New Orleans Exchanges Suggests Use of Able
Operator to Travel and Adjust Machines.
NEW ORLEANS, LA. — For several weeks
long and inordinate wails have been going
up from the various exchanges because of
the dilapidated condition in which films
are returned to the home offices. These
cries of annoyance are not without their
sufficient reason. It has almost become
the rule that when a perfectly good film
is sent out it will be returned all "chewed
to pieces" and the poor exchange man is
confronted with the alternative of raising
a row and losing a customer or of stand-
ing the loss and looking pleasant. Last
•week a new copy of a World Film feature
was sent to a theater in one of the bet-
ter towns of the state where it might be
assumed that it would have reasonably
good treatment. It came back practically
ruined. There were sprocket marks down
the center of nearly the entire five reels,
and the worst about it was that the
World manager is a woman and could not
swear — leastwise audibly. Because of
the almost habitual return of films in
bad condition, Manager Karl A. Bugbee
has suggested that the exchange man-
agers combine to employ an expert op-
erator to visit every theater in this ter-
ritory and go over the projection ma-
chines and put them in first-class condi-
tion. The calculation is made that the cost
of sending out such an operator will be
much less than the loss to films because
of the defective condition of the machines
in the great majority of the theaters. The
matter has been given serious considera-
tion, and it is quite likely that country
exhibitors will have the opportunity to
have their equipment put in good condi-
tion without expense to themselves.
New Orleans' Strand Opening Delayed
Management Not Dissatisfied at the Chance to Organize and Properly Train Its
House Staff — No Break in Triangle Programs.
NEW ORLEANS, LA. — The opening of
the new Strand theater has been some-
what delayed by reason of the inability of
the contractors to obtain supplies on time,
but Manager Richards has provided
against any disappointment to the de-
votees to the Triangle feature program
person connected with the organization is
being impressed with the importance of
rendering considerate attention to the pa-
trons and to have each showing of the
program attended with high-class atten-
tion to every detail.
by leasing the Lafayette theater for a
term of weeks, and the Triangle program
will be presented in this theater until
the Strand is ready.
The Triangle program will be discon-
tinued at the Triangle theater on Sat-
urday, February 17, and will be followed
by the Paramount service. Manager Boeh-
inger proposes to present the Paramount
with same attention to detail that he has
given to the Triangle and he asserts that
he expects no appreciable fluctuation of
patronage because of the change, main-
taining that it is the theater and its
management, and not the pictures entirely,
that build and hold the clientele.
There is no disguising the fact that the
Triangle program has won an immense
following in New Orleans and on this ac-
count the Saenger amusement company has
arranged that there shall be no lull in the
presentation of the pictures pending the
completion of their new theater. And, be-
sides this, they regard the delay as not
without its compensations, for it will en-
able the organization to train its house
crews so that perfect service shall be ac-
corded to the patrons of the Strand. It is
the intention of the Stand management
to offer its patrons an entertainment, not
a mere picture show, and to this end every
A Hustling Exchange Man.
New Orleans, La.- — Al Dunning, the Nes-
ter of the film salesmen of the New Or-
leans territory, has just returned from a
trip to Birmingham, Ala., where he closed
some motion picture deals that won for
him the unstinted commendation of Man-
ager Stephens of
the Mutual. Mr.
Dunning goes to
Birmingham on an
average quarterly
and the results of
his trips hereto-
fore have been a
little better than
an average, but he
was not throwing
himself especially
until his last jour-
ney. He is an old-
time exhibitor and
knows the game
up one side and
down the other.
He has a wide cir-
cle of friends in
this territory and
is glad that the fellows who are his ene-
Al. Dunning.
KANSAS CITY NEWS LETTER.
By Kansas City News Service, 205 Corn
Belt Bldg.
Fatty Arbuckle Day at Kansas City.
KANSAS CITY, Mo. — This city is to have
a Fatty Arbuckle day soon, if all the
plans work out satisfactorily. Mr. Ar-
buckle is coming through late in February
from the coast, and the children, as well
as the men and women of this city will
have a chance to see him. The plans call
for a formal reception by officials of the
city, and attendance on various associa-
tions such as the Rotary Club and the
Screen Club. There will be a banquet in
the evening.
"Snow White" Party in Topeka.
Topeka, Kan. — The Topeka Daily Capi-
tol and the Topeka Daily Journal are join-
ing hands in giving a "Snow White"
party to the people of Topeka and vicinity.
This will be given in the Auditorium, Feb-
ruary IS, these papers having made ar-
rangements with the Paramount exhibi-
tors to secure the film. The same plan
which the Kansas City Star used will be
followed out.
Ida M. Waldon Remodeling Her Theater.
Hastings, Neb. — Miss Ida M. Waldon.
manager of the Wonderland theater, Hast-
ings, Neb., is in Kansas City making ar-
rangements for draperies and fixtures for
her theater, which is now being remod-
eled. This remodeling will consist of tak-
ing out two pillars and using a girder,
thereby making every seat in the house
available. The Wonderland seats 600.
Miss Waldon enjoys the endorsement of
the Parent-Teachers' Association and other
such organizations. She shows Paramount
films four days a week and on family
group night she adds a Burton Holmes
travel picture.
Kansas Theater Notes and Changes.
Guthrie, Okla. — Med Pedigo, Guthrie,
has purchased the Highland theater.
Howardon, Kan. — H. L. Jones, manager
and owner of the Lyric at Howardon, has
sold his playhouse to Serivon Brothers,
of Sioux Falls, Kan.
Salina, Kan. — Herbert Thatcher, man-
ager of the Strand in Salina, has booked
the first Max Linder comedy in this ter-
ritory.
Clay Center, Kan. — The Rex theater,
Clay Center, Kan., has been adorned with
a new front.
El Dorado, Kan. — S. S. Voigt has received
a contract to erect a two-story building,
25x120 feet, in El Dorado, for a moving
picture theater.
Abilene, Kan. — Howard Collins, formerly
proprietor of the Lyric at Abilene, Kan.,
has leased the Seelye theater there. Mr.
Collins now owns and operates theaters
at Solomon and Lindsborg.
Winfield, Kan. — C. L. Lathrop and R. E.
Rankin have bought the Novelty theater,
Winfield, Kan. Mr. Lathrop will be the
active manager.
Yates Center, Kan. — F. E. De Vore, who
recently purchased the Star theater at
Yates Center, has installed new equip-
ment and will also remodel the building.
1392
THE MOVING PICTURE WORLD
March 3, 1917
Guthrie, Okla. — Med Pedigo, Guthrie, has
used the Highland theater at that
place.
Missouri Theater Notes.
Butler, Mo.— Charles L. Fisk, who re-
cently bought the opera house at Butler,
has announced that he will reopen the
theater with pictures.
Gallatin, Mo. — Victor Newton has bought
the Isis theater, Gallatin, from J. S. Turck.
Mr. Newton was formerly with the Newton
Supply Company, Des Moines, la.
Kansas City Exchange Notes.
Kansas City, Mo.— John W. Hicks man-
ager of the General Film branch at Kan-
sas City, visited Milwaukee on the return
trip Horn the convention of managers at
(Imago. . , - tVv_
V A Kingsley, a new traveler for the
Bluebird, was formerly with the Kansas
City Feature Film Company in this terri-
tory.
C D Struble, one of the old-timers in
the film business in the Kansas City dis-
trict, is now managing the Kansas City of-
fice of Triangle. Mr. Struble was for-
merly manager of the General office here,
then manager of Monarch, and recently
was handling "Where Are My Children?
A J Reed, formerly on the road tor
Vitagraph, is now handling the McClure
series department at Triangle headquar-
ters. The opening of the series at the
Wonderland was auspicious, with large
advertisements and keen interest among
exhibitors, as well as patrons.
From right to left: Leo Forbstein, Director
of Orchestra; Frank S. Newman, Manager;
••Pat" Balsly, Publicity Man of Kansas City
Film Survey. Three leaders in the big bnow
White" show of Kansas City Star.
C. M. Hood with Local Vitagraph.
Kansas City, Mo.— In a recent issue of
the World, C. M. Hood was mentioned as
being connected with the Universal. This
was a mistake as Mr. Hood is connected
with the Vitagraph exchange in Kansas
City, Mo.
p F Nine, who has been with the Vita-
graph 'exchange" in Kansas City for some
time in the capacity of booker, has ac-
cepted the position of assistant manager
of the exchange. Mr. Nine is an experi-
enced man in the trade, and is well known
With his experience and ability he will
doubtless make a valuable aid to the suc-
cess of the firm. Mr. Nine has booked
••The Girl Philippa" for two weeks solid.
This picture is going big in Kansas City
and quite a bit of interest is being
evidenced, not only by the exhibitors, but
also by he public.
George H.
Texas Managers Association Grows
Headquarters of State Amusement Managers' Association Have Been Opened in
Austin, Texas — Will Be Run in Conjunction with the Dallas Office — Secretary
Campbell Will Spend His Time Between the Two Addresses.
By N. E. Flanagan, 516 North Ervay St., Dallas, Texas.
DALLAS, TEXAS.— Practically all of El
Paso motion picture houses have af-
filiated with the Texas Amusement Man-
agers' Association. Ben B. Lewis, form-
erly of Dallas and Houston, was the lead-
ing spirit in the organization movement
there. El Paso is a live organization
town, anyway, and much valuable co-
operation is expected from them.
Four of the Austin houses are now
members of the Texas Managers' Asso-
ciation. Headquarters for the state have
been opened in the Majestic theater build-
ing there in addition to ^he Dallas office.
The office is in charge of Grace Alvis.
Secretary R. H. Campbell spends his time
between the Dallas and Austin offices,
looking after the organization work out
over the state.
P. G. Cameron, of the Crystal theater,
Dallas, made a trip last week to Bon-
ham, in the interest of the state associa-
tion. His trip was very successful and
the result was that the Texas legislature
will hear from that section of the state
in no unmistakable terms. Cameron is
a live organization man and a great
strength to the body.
A Rigid Bill Proposed.
A rigid bill is now in the legislature to
govern the construction of all theaters
where motion pictures are exhibited. This
bill is most exacting in its specifications
and if it passes and an attempt is made to
enforce its provisions, fully one-half of
the shows in the smaller towns will be
forced out of business, at least temporar-
ily, and a complete reorganization of the
whole show business will be necessary.
Fully two thirds of the Dallas houses
will have to oe abandoned because of the
requirements for rear exits, and exits
from the balconies.
Bowles Becomes Bluebird
Manager.
Kansas City, Mo.— George H. Bowles,
district publicity manager for Universal
at Kansas City, has succeeded W. B. Em-
rich as manager of the Bluebird distribu-
tion.
A "John Barleycorn" Campaign Coming.
Dallas, Texas. — Texas prohibitionists
are going to make a campaign over the
state with the film "John Barleycorn."
The anti-saloon league has purchased the
film for Texas and it has been delivered
by Mrs. M. E. Fulton, now of Austin. As
soon as the legislature is over the film
will be used in the churches through the
entire state. It is possible that several
copies of the film will be operated at
one time.
Waco Managers and Operators Agree.
Waco, Texas. — Waco managers and op-
erators met Friday, February 2, to nego-
tiate a new contract. The operators had
asked for a scale of $30 per week and
the managers felt that in view of the
poor business at present they could not
afford the increase. It was finally agreed
between the managers and the union's
committee that the old scale should
stand, or in event that a new one was
negotiated that it be the Dallas scale
which is $25 per week of seven days, and
in case the seventh day is not worked
the scale remain the same. The meeting
was presided over by secretary of the
state association, Robert H. Campbell,
who was called there by the union and
the managers as a mediator.
Texas Exhibitors and Theaters.
Waco, Texas. — Leroy Bickle has sold
out his interest in the Rex theater in
Waco and hereafter will devote all his
time to the bookings for the Central
feature film company, which has offices
in Dallas and Waco.
Dallas, Tex. — Tom Parker has been ap-
pointed manager of the World Film in
Dallas. Nat Barach, present manager, has
assigned to special work under the
Southern division manager. G. E. Wea-
ver, assistant Southern division manager,
is here now and will remain here for a
month.
J. H. Snively, former owner of the
Princess theater, of Paris, is now man-
ager of the Royal theater at Texarkana.
The Majestic theater at Decatur, Tex.,
burned several days ago. Fire in the
light plant put the Regal theater and
the Queen theater of the same place out
of business last week. But they are in
good shape this -week.
"The Secret Kingdom," serial of the
Vitagraph Company, is creating a favor-
able stir in Texas. Many telegrams of
congratulations have been received.
Galveston, Texas. — E. H. Hulsey, of
Dallas, Houston, Waco and Galveston, has
just added another house to that string.
He has recently acquired the Crystal
theater of Galveston. Mr. Hulsey is now
interested in four . amusement houses
there, including the Grand opera house.
J. E. Huey Back With Vitagraph.
J. E. Huey, formerly with Kleine-Edi-
son, has resumed his old post as booker
for the Vitagraph Co.
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Visitors in Dallas.
Dallas, Texas. — Lyttle Eppstein, of the
Royal theater, San Antonio, has been in
Dallas for the past two days. Mike Mur-
phy of the Sweetwater theater, Sweet-
water, Texas, was here and contracted
with the World-Brady service. J. A. Hol-
ton of the Pierce theater, Port Arthur,
Texas, visited Dallas and arranged to use
the World's Clara Kimball Young sub-
jects.
C. E. Tandy Talks to Exhibitors.
Dallas, Texas. — C. E. Tandy, general
manager of the Southern Paramount, was
booked to talk to exhibitors from all over
the state on Feb. 11 at a conference in
Dallas. All exhibitors, whether Para-
mount or not, have been invited. He will
stay here but two days, as numc/ous tele-
grams have been received urging him to
attend the conference at Oklahoma City
next week. Many local film men will also
attend. A large number from Dallas were
present at the convention in Little Rock
last week.
March 3, 1917
THE MOVING PICTURE WORLD
1393
Refusing Objectionable Films
Moving Picture* Distributors in the Rocky Mountain District Make a Friendly
Agreement with Mothers' Congress and Parent Teachers to Handle No Films of
the Trouble Making Kind — Women Will Co-operate on the Good Films.
E. C. Day, Denver Correspondent.
DENVER, COLO. — A friendly agreement
binding virtually every moving pic-
ture agent in the Rocky Mountain dis-
trict to handle no objectionable films has
been entered into by the Film Exchange
Board of Trade and the Denver district
of the Mothers' Congress.
This is the outcome of a plan by which
the mothers and the film men have been
working in co-operation during the past
several months to provide shows suitable
for children, and which were approved
by the women. Friday and Saturday were
set aside each week for the showing of
especially appropriate plays for women
and children. A committee of film men
meets weekly with a committee repre-
senting the Mothers' Congress and the
Parent-Teachers' Association and en-
dorsement is given to one or 'more pic-
tures scheduled to appear in local houses.
The film men have made an earnest ef-
fort to provide high-class entertainment
and the women reciprocated by going out
of their way to recommend patronage of
the photoplay houses. Both have profited
by the plan — the women by winning their
point for "better pictures" and the ex-
hibitors through increased business.
Women Against Censorship.
As a result the women, instead of ad-
vocating censorship as has been the com-
mon practice, are opposed to this form
of what they term "political graft" and
are satisfied that more can be accom-
plished by working in friendly co-opera-
tion with the film men.
At a meeting of the Mothers' Congress
on February 7 the Film Exchange Board
of Trade of Denver agreed in writing to
continue the same friendly relations that
have existed since the beginning of the
plan outlined above.
The Formal Agreement.
The document says: "Every film ex-
change in Denver agrees and pledges it-
self that all eliminations ordered by the
National Board of Review and Mrs. Mar-
garet B. Conway, local amusement inspec-
tor, shall be permanent. The eliminations
will be made, before the films are shown
in Denver and will not under any cir-
cumstance be reinserted in the film after
first showing.
"We desire to congratulate you on ac-
tually accomplishing more and better
practical results along the lines of your
work than has been achieved anywhere
in the United States. This has been done
without expense to the state or city and
we feel that the results will be perma-
nent, because, under the somewhat novel
system you adopted, the returns to the
moving picture theater proprietors will
be increased, which naturally will in it-
self strengthen the movement until it be-
comes universal."
The agreement was signed by H. H.
Buckwalter, president of the Board of
Trade, and A. E. Fair and W. E. Scott,
members of the committee.
A Drastic Sunday Closing Bill.
Denver, Colo. — The moving picture in-
dustry in Colorado is now menaced by a
Sunday closing law. The danger lurks
in the public welfare bill, which has been
introduced in the state legislature. This
is the fourth measure now pending which
has to do with the film business in this
state. It has been introduced in both
branches of the law making body, in the
senate by Coldren and Schermerhorn, and
in the house by Houtchens. Coldren and
Houtchtns introduced two of the three
censorship laws,
The welfare bill is the most sweeping
ever introduced in this state. Under it
the welfare boards proposed for the vari-
ous cities and towns in the state will be
given unlimited power and unlimited
funds with which to carry out their de-
sires.
It is possible under the provisions of
the bill to close theaters on Sunday, re-
voke theater licenses and in fact abso-
lutely control every form of amusement
and recreation.
The bill does not specify Sunday clos-
ing of theaters as one of its objects, but
that it is the intention of its backers to
do this if the measure should become a
law was stated by Theodore Hansen, the
Kansas preacher, who was responsible for
the introduction of the various proposed
laws against moving pictures.
It is the consensus of opinion among
those in touch with legislative affairs
that the bill will fail of passage because
of its too drastic provisions.
The bill is being opposed by all the
women's organizations of the state on
the ground that the work now being done
by these bodies, without cost to the stats,
will be placed under the supervision of
■welfare boards, and probably revolution-
ized to the dislike of the women.
A clause in the measure which says
that the welfare boards shall have "su-
pervision of all matters of public welfare
pertaining to public health and morals"
also has aroused much indignation be-
cause it is claimed that under this pro-
vision it would be possible to interfere
seriously with the teachings and prac-
tices of the Christian Science Church.
Iowa News Letter
By Dorothy Day, Register-Tribune,
Des Moines, la.
Film Notes Over the State.
AMES, la. — J. E. Foley, of the firm of
Matlock & Foley, sold his half inter-
ests in the Princess and Palm theaters
in Ames to W. E. Matlock, the other mem-
ber.
Perry, la. — C. R. Marckres, owner of the
Rex theater in Perry, has installed a four-
piece orchestra in his theater for the ac-
companiment of all his pictures.
Belle Plaine, la. — Mr. Fredericks, for-
merly connected with the Universal in
Sioux Falls, South Dakota, has purchased
the American theater in Belle Plaine from
W. A. Huffman.
Scandia, la.- — J. W. Albertson succeeds
Carl Sullivan in the management of the
Electric theater in Scandia, la.
Marion, la. — One of the biggest prices
ever paid for an Iowa motion picture
theater was paid by Joe Mulherois, a re-
tired farmer of Ringgold, la., when he
gave Wm, Umbreckt $25,000 for the Gar-
den theater in Marion. Mr. Umbreckt was
making no effort to sell his theater, but
simply named that price as the lowest at
which he would sell.
Morrison, la. — The Electric theater op-
erated in the opera house at Morrison was
destroyed by fire last week. W. F. Stew-
art was the owner.
Jessup, la. — W. J. Campbell has opened
up the Grand opera house in Jessup, la.,
and is now showing pictures and booking
a few road shows there.
Queasquetion, la. — In three or four
weeks the town of Queasquetion will have
a motion picture house. No other house
has been opened in this town of some
800 people. Mr. Bettinger is the name of
the manager of the new house,
Independence, la. — Mr. Kelly has pur-
chased the Alierton theater in Independ-
ence from a Mr. Klatt. Mr. Kelly is from
Early, la., and is a new man in the
tlon picture business.
Mount Pleasant, la. — J. R. Reichling, of
South Dakota, purchased the Princess
theater in Mount Pleasant from O'Con-
nor & Co. and opened same about the 23d
of January.
Ten-ill, la. — Wilson and Tess are tha
now owners of the Isis theater in Ter-
rill, la., and they were in Des Moine last
week negotiating- w i t In the Multual Film
for service.
Newton, la. — F. P. Leman has purchased
the Lyric theater in Newton from the
Real amusement company, of which cor-
poration he was formerly a member. The
Real amusement owns theaters in Colfax,
Wapello and Newton. Mr. Leman is draw-
ing plans for a big 750-sea.t house in
Newton, which, from the plans, will be
one of the finest houses in the state
when completed. It is Mr. Leman's plan
to abandon the Lyric upon the comple-
tion of his new theater.
Creston, la. — Hal Kelly, formerly a res-
ident of Creston but more recently an
owner of a motion picture house in Beat-
rice, Nebraska, has been negotiating for
the rental of the Willard theater in Cres-
ton. The Gilbert is the name of Kelly's
house in Beatrice.
Lime Springs, la. — R. H. Farrar has
purchased the Star theater in Lime
Springs from the Peterson Bros.
Dubuque, la. — The Strand theater 1n
Fort Dodge was burned almost to the
ground last week and will not be rebuilt
for a picture house. Billos, Thannos and
Yannias, the owners, will transfer their
bookings for the Strand to their other
house, the Princess.
Webster City, la. — A. C. Schuneman, of
the Isis theater in Webster City, is in-
stalling a new organ in his theater at a
cost of $10,000. This theater will open
about the 1st of March with Clara Kim-
ball Young in "The Common Law."
Waterloo, la. — W. F. Hostetlet, formerly
of Wayne, Nebraska, has purchased the
Crystal theater in Waterloo. The Crystal
is a big second-run house on the Eact
Side.
L. A. Sheridan Is Appointed Secretary
of Association.
Des Moines, la. — The exchange men of
Des Moines are all more than pleased
with their newly formed association, the
Des Moines Film Men's Association. Mr.
Stombaugh, who was first appointed sec-
retary and treasurer, has resigned be-
cause of having to spend so much of his
time on the road, and L. A. Sheridan has
been appointed in his place.
A Mr. Daly of the Clapp Block has been
appointed the local secretary for the Hoy
reporting system, which system has been
installed in this new association.
Hippodrome Battles for 5-Cent Ad-
mission.
Keokuk, la. — The three motion picture
theaters in Keokuk are having a war on
prices. The Grand started the trouble
when it raised prices to twenty-five cents
on regular feature nights, when showing
Paramount, Metro and Triangle. Soon
after the Orpheum joined forces with the
Garden and on the only three nights, Fri-
day, Saturday and Sunday, that they are
open, they, too, charged twenty-five cents
for feature subjects. The opposition, the
Hippodrome, is battling hard, showing the
biggest features it can secure for only five
cents.
Des Moines Visitors and Happenings.
Des Moines, la. — The film men of Des
Moines have received letters from Sam
Benjamin, of the Bliebird offices in Okla-
homa City, to the effect that he will be
in this city soon to pay a visit to all his
friends.
1394
THE MOVING PICTURE WORLD
March 3, 1917
Local Exchange Men — Business Notes.
Des Moines, la. — E. L. Meyers, formerly
assistant to Manager Ballantyne in the
Local Mutual, has been appointed road
man for that company in Eastern Iowa.
Jess Hartman, who recently joined the
roadmen of the Mid West Photoplay, is
reported to have done big business with
the McClure's "Seven Deadly Sins" in his
week's trip over the north central part of
Iowa.
Hugh Bennett, who until very recently
was road man for the Interstate Film,
has been appointed general manager of
the Feature Distributing company of
Minneapolis, and will handle "Twilight
Sleep" and other features over six states.
AV. F. Lindsey, manager of the Idle
Hour in Leon and editor of the Journal,
one of the weekly papers in that county
seat, was in Des Moines last week attend-
in"- the state editors' association. He vis-
ited the Mutual and Pathe exchanges dur-
ing his stay. Mr. Lindsey was unfor-
tunate enough to have his theater se-
riously damaged by water and smoke
when "the store building next to his thea-
ter was burned a couple of weeks ago.
However, by quick work he was able to
open his doors when the uffle <=ame the
next evening.
San Francisco News.
San Francisco, Cal.— The .Sequoia Film
Company has been incorporated with a
capital stock of $100,000 by F. Cooley, O.
N. Freebyer, M. R. Mackinstry, B. Greene
and R. E. Handlos.
T L Tally a theater owner of Los An-
geles, arrived here recently for a short
stay and Mr. Williams, of the Photo
theater Fresno, Cal., is also in town.
The National Film Company, 5 Kearny
street, has been taking moving pictures
of the state militia for recruiting pur-
poses.
G. A. Metcalfe has furnished the projec-
tion equipment being used at the Pacific
coast automobile show by the H. O. Harri-
son Company to advertise the Hudson
automobile.
Miss Stella Uri, an attractive member
of the office staff of the California :i'm
exchange, is to be married at an early
date.
S S Theller, of the Yreka opera house,
of Yreka, Cal., in the extreme northern
part of the state, was a recent visitor here.
Some trouble has been experienced in get-
ting service on time, owing to the unusu-
ally hard winter.
The American Photoplayer Company
has filed articles of incorporation increas-
ing its capital stock from $100,000 to $2.-
000,000. The incorporators are H. J. Wer-
ner, P. J. Jacobus, Jr., G. C. Ringolsky,
A. L. Abrams, J. C. McKinstry, Charles L.
Firebaugh, all of San Francisco, and L.
P. Brunbaum, of Boise, Idaho. It is in-
tended to increase the capacity of the
Berkeley factory at once and to establish
selling agencies throughout the United
States.
The Bell theater on Mission road has
been sold to a Mr. Bailey.
The George Breck Photoplay Supply
Company haa furnished two projection
machines for the Bell theater at Redwood
City, Cal., now being remodeled, and has
also shipped one to the Indian school at
Greenville,, Cal.
The Theater St. Francis has been
Strongly featuring the "See America First"
series of films, made by the well known
local cameraman, E. W. Castle.
The Polk theater has been rebuilt, fol-
low ins the recent fire, and is again in
t ion.
The first release of "Motor Pictorial-
was shown recently at the Portola thea-
ter, these showing typical scenes in Cali-
fornia, where motoring is a year-around
pleasure.
Robert F. Abrahams, manager of the
New Mission theater, was chairman at a
smoker and meeting of the Mission Street
Merchants' Association, held recently, the
meeing being known as "theatrical men's
night,"
New California Bills Wait for Attention
Legislature Takes a Recess to Give Public Time to Examine Many Measures that
Have Been Proposed — Watching Picture Bills Closely.
From T. A. Church, 1507 North Street, Berkeley, Cal.
SAN FRANCISCO, Cal. — The California
legislature has been adjourned for a
recess of one month to enable the general
public to examine the many measures that
have been introduced and to get in touch
with their representatives at the state
capitol. Several measures of decided in-
terest to the moving picture industry have
already been introduced and several others
have been drawn up to be presented fol-
lowing the recess. At a meeting of ex-
hibitors and exchange interests, held in
this city on February 9, it was stated that
a minor bill, designed to prevent the ap-
pearance of children under sixteen years
of age at public entertainments, unless
accompanied by parents or guardians, had
been introduced into the legislature, to-
gether with one giving the right to each
locality to have a local board of censor-
ship. Added to these are measures along
humane lines, one bill prohibiting the tak-
ing of moving pictures of suffering ani-
mals, another to put an end to the "bull-
dogging" of steers at rodeos and before
the moving picture camera. The Film Ex-
change Board of Trade of San Francisco
is ready to send a representative to Sac-
ramento as soon as the most important
of these measures are brought up for final
discussion, and the exhibitors will also be
represented at these hearings.
P. T. Sherman, Theater Owner, Dies.
San Francisco, Cal. — P. T. Sherman, pro-
prietor of the Liberty theater, 554 Haight
street, passed away at the German hospi-
tal on the morning of February 8 follow-
ing a stroke of apoplexy. He was taken
ill while on a street car the evening before
and was ejected and left in the street ly
the men in charge of the car, on the as-
sumption that he was intoxicated. Their
action was witnessed by a woman, who
summoned aid, and the stricken man was
hurried to the hospital, but failed to re-
cover. Mr. Sherman was well known and
well liked here, and died at the early age
of 31 years, being survived by. his widow
and son. The theater will be conducted
temporarily under the direction of M. M.
Morris, of the Western Poster Company.
"The Crisis" Proves Drawing Card.
San Francisco, Cal. — "The Crisis," the
only photoplay attraction booked for the
Columbia theater during the present sea-
son, has completed a two weeks' engage-
ment at this beautiful theater. In spite
of counter attractions of unusual magni-
tude a very satisfactory business was done
and the engagement would have been ex-
tended, had it been possible to have se-
cured the house for a longer period. The
production will be shown next at the Kin-
ema in Oakland and the advance seat
sales indicate that crowded houses will
be the rule. Manager J. L. Warner, of
the Warner film attractions, which con-
trols the California rights to this photo-
play, is well pleased with the initial show-
ing that has been made and with applica-
tions for bookings coming in from the
outside.
"Civilization" Run to Be Extended.
Ran Francisco, Cal. — The demand to see
"Civilization" has been so marked that
Sol L. Lesser has made arrangements to
extend its engagement at the Alcazar
theater to three weeks, in place of one
week. A number of novel advertising
stunts have been placed into effect by-
Mr. Lesser and John McCormick, who i3
handling the publicity. Six uniformed
boys on bicycles have been riding up and
down the main streets, large letters on
their wheels spelling the word "Civiliza-
tion." A king, resplendent in gold braid,
has been riding through the streets in a
victoria, on which has been a sign of the
Alcazar theater, while an armored tank
car has appeared daily in the downtown
district, with guns, from which free tickets
to see the production have been shot.
Music Comes High.
San Francisco, Cal. — The high cost ot
music at the Columbia theater is a feature
that promoters of attractions are com-
mencing to take into account when plan-
ning to use this house. No orchestra is
used at this theater when the usual run
of plays is in order, so that when a photo-
play production or other entertainment
requiring music is booked, the musicians
must be paid the rate for traveling musi-
cians, or $49 a week, as compared with
the usual rate of $35, a considerable dif-
ference when there is a large orchestra.
General Manager Home.
San Francisco, Cal. — H. H. Hicks, man-
ager of the local office of the General Film
Company, is home from the conference at
Chicago and is very enthusiastic over the
outlook for 1917 and the releases that this
concern will have to offer. He found it
very cold through the middle west, espe-
cially in contrast to the climate of this
city, where the temperature has rarely
ever touched the freezing point.
Triangle Exchange News.
San Francisco, Cal. — A very successful
trade showing of the first of the McClure
pictures was given early in the month in
Photoplayer Hall. O. E. Child, who came
here recently from New York to handle
these productions, is meeting with good
success in securing bookings. C. B. Price,
division manager of McClure pictures, ts
expected here within a few days. M. F.
Lowery, Triangle representative, is out on
a three weeks' trip and is sending in re-
ports of good business from the countrj
districts.
Film Exchange Moves.
San Francisco, Cal. — The De Luxe Film-
Lasky Company, which has been located
in the Humboldt bank building since en-
tering this field, has moved to 100 Golden
Gate avenue, where quarters are being
shared with the Peerless film service. A
balcony is being constructed here to af-
ford the additional room needed, and other
improvements are under way. Mark A.
Lasky, president of the firm, expresses
himself as being well pleased with the
change, which was made for the purpose
of getting in closer touch with exhibitors.
Film Exchange Gets New Blood.
San Francisco, Cal. — R. E. Hasbrook,
well known in film exchange circles in this
city, as well as in Honolulu, has joined
the Western Feature Film Company,
Golden Gate avenue and ■ Leavenworth
street, takinsr an interest in this concern.
This film exchange recently took over the
rights to "A Trip Through China," made
by the China Cinema Company, and Dan
Markowitz, who organized the exchange,
has left for New York in connection with
this and on other business.
E. B. Johnson to Visit Theaters.
San Francisco, Cal. — E. B. Johnson, sec-
retary of the Turner & Dahnken circuit,
which conducts a chain of large moving
picture houses in California and Nevada,
will leave at once for a trip of several
weeks' duration to Inspect theaters
throughout the country for the purpose of
securing ideas to be incorporated in the
new houses to be erected shortly. He
will first visit the Pacific northwest and
will then go to Salt Lake City, Kansas
City, Chicago and other prominent amuse-
ment centers,
March 3, 1917
THE MOVING PICTURE WORLD
1395
Puyallup, Wash., Needed a Ten Cent Show Exchan^e
Interesting Account of a Ten Cent Show Breaking Into a Five Cent Show City —
Quantity Not Quality Had Ruled.
By S. J. Anderson, East Seattle, Wash.
SEATTLE, Wash. — A little over a year
ago there were only five cent theaters
In the small town of Puyallup, Wash., and
the house that put on the most reels for
the money got the patronage; consequently
managers were not very particular about
•what they booked, so long as they got
enough of it. The motion picture situation
has reached such a state that the Com-
mercial club and the Parent-Teachers' as-
sociation of the town brought up the ques-
tion of getting better pictures for the
community.
It was then that J. C. Ehrlich came to
town and bought the Stewart theater. He
fixed up the house with the best equipment,
and signed contracts for some of the best
service. When he opened the theater the
old card In the box office window had given
place to a new one announcing "Admission
10 cents." People looked askance at that
ten cent sign for a while, but the lobby dis-
play was enticing and they had read a lot
in the papers about the wonderful pic-
tures to be shown at the Stewart; so at
length they began going in, and when they
came out they told their friends all about
the new picture show. And Mr. Ehrlich
kept busy all the time inventing new
schemes to attract their attention and
keep them coming. Now he not only has
the satisfaction of making a success of a
ten cent show in a former five cent house,
but he has gained the outspoken approval
of the leading citizens of the community
for raising the standard of the motion pic-
ture shows of the town. The Commercial
club sent him a vote of thanks for what he
has done, and the heads of several other
organizations have expressed their grati-
tude and offered to help him in any way
they could. One of these suggested that
Mr. Ehrlich give him some complimentary
tickets to enclose in some circulars he
was sending out for his association, and
the official went to the trouble to write
personal letters to send along with each
ticket, telling what a good program the
Stewart always had. Mr. Ehrlich made
these tickets good for the two nights of
the week that were ordinarily his poorest
show nights, and sent them out at the rate
of 250 per week for six weeks. The re-
*Hilt was that nearly every "comp" brought
three or four good ones, and the regular
patronage has been materially increased
thereby.
Changes at the Coliseum.
Seattle, Wash. — With the opening of the
Rlalto in Butte, the latest addition to the
Greater Theaters company's string of mo-
tion picture houses in the Northwest, there
have been several changes in the office at
the Coliseum, the company's largest Seattle
house. C. S. Jenson, of the firm of Jensen
& von Herberg, which has expanded into
The Greater Theaters Company, is leav-
ing Seattle In a few days to take charge
of the Rialto. His place as manager of the
Coliseum has already been taken by E. D.
Tate, who recently came to Seattle in the
Interests of W. H. Clune's latest release,
"The Eyes of the World."
Mr. Tate is by no means a stranger to
the industry In Seattle, having been In
the film business here for five years, from
1910 to 1915. Another addition to the
Coliseum's force Is J. O. Hovick, who takes
the position of advertising manager.
A. W. Eden, New Fox Manager, Arrives.
Seattle, Wash. — Harry Lenhardt, west-
ern manager for Fox, arrived in the city
this week with a new manager for the
northwest territory. The man who will
Immediately take up the managerial du-
ties in the Seattle Fox office is Albert W.
Eden, who comes here from the Denver
office, where he was manager. Mr. Eden's
advancements in the Fox organization
have been swift and steady, and all along
the line he has made friends who are
eager for a chance to speak a good word
for him. He was for a while road man
out of the Seattle office, from which he
was transferred to the same position out
of the Los Angeles office. From there he
went as manager to Denver, and then
came this last promotion.
Men Star Fight Against Cen-
sorship.
By S. J. Anderson, East Seattle, Wash.
Seattle, Wash. — At the regular meet-
ing of the Exchange Managers' Club
on Tuesday, February 6, it was decided
to send a representative down to Olytnpla
to lobby against the Davis bill, which
provides for a state board of censors. The
bill is at present still in committee, but
it is expected that it will be brought be-
for the House within the next ten days.
Frank S. Fountain, northwest manager for
Progressive, was the one appointed to
undertake the mission. He left Seattle
for Olympia on the day following the
managers' meeting.
K-E-S-E Manager Back from Idaho
Trip.
Seattle, Wash. — Carl Stern, K-E-S-E
northwest manager, has just returned
from a trip through Washington and
Idaho, booking "The Truant Soul" and the
Max Linder comedies. Mr. Stern says that
the future looks very bright for the In-
dustry in these two states.
Theater Transfers.
Camas, Wash. — Mrs. Lyman K. Ward has
sold her interest in the Grand theater at
Camas to Mr. and Mrs. L R. Durham.
Goldendale, Wash. — J. B. Ledbetter has
bought the Star theater, Goldendale, for-
merly operated by Brooks and Campbell.
Cavorting Chaplin Dummy Brings
Crowds.
Seattle, Wash. — As a lobby attraction
for the new Chaplin comedy, "Easy
Street," Manager W. H. Smyth of the
Strand has a jointed wax model of the
inimitable Charlie made and clothed in
a policeman's uniform. He placed It In
front of his theater on a revolving plat-
form, and as the platform goes around the
figure does a very good imitation of the
famous Chaplin walk. A greater part of
the crowd that gathers around the figure
goes into the theater eventually, and
when they come out the grins they wear
stay with them down the street.
The added feature at the Strand is Rex
Beach's story, "Pardners."
No Censor Appeal Provided for in Portland
Mayor Albee and Civil Service Board Get Their Censor Bill Through — Only One
of the Commissioners Voted with the Picture Men.
By Abraham Nelson, 601 Journal Bldg., Portland. Ore.
Broadway, Los Angeles, and J. D. Wll-
PORTLAND, Ore. — Portland's new censor
ordinance was passed February 7
without providing for an appeal from cen-
sors' decisions to the courts.
A committee from the Oregon Motion
Picture Men's Association, composed of
Messrs. Simonton, Sperry, Reed, Kofeldt,
Samuelson and Jackson, was on hand to
plead with the commissioners for the right
of appeal, but it was no use. The ordin-
ance introduced by the mayor went
through slicker'n a whistle, with but one
dissenting vote, that of Commissioner
George L. Baker, who sided with the pic-
ture men.
At the time of the campaign last sum-
mer to get an appeal to the courts, city
officials intimated that they were forninst
changing ordinances ever and anon to suit
everybody, so the exhibitors waited until
the commissioners themselves asked for a
change, then came in with their little re-
quest, but their wait availed nothing.
liams, theatrical magnate of Sidney. Aus-
tralia, the same day. Mr. Reed says these
gentlemen were both very enthusiastic
about the famous Columbia river highway,
over which an automobile trip was taken.
"Patria" Contest.
Portland, Ore. — W. W. Kofeldt, cashier
of the local Pathe exchange, planned and
conducted a "Patria" contest, in which
twenty-four of Portland's big stores en-
tered show windows decorated with fig-
ures of the International star and sugges-
tive of the picture.
The first prize, a silver cup presented
by James' Broadway theater, was awarded
to the Eastern Outfitting Company; the
second prize went to Powers Furniture
Company, and the third to the Novelty
Candy Company. The Judges were Edwin
F. James, City Commissioner George 1*
Baker and Mrs. Frank McTaggart.
Portland Is Justly Indignant.
Portland, Ore. — Mrs. E. B. Colwell, sec-
retary of the Portland censors, came to
the rescue of the city's fair name recently
when New England lawmakers tried to
exhibit the Rose City as a horrible ex-
ample of iniquity and immorality, due di-
rectly to the alleged evil influences of
moving pictures.
It seems that up in Montpelier, Vt., the
legislature Is, or was on January 23, con-
vened for the purpose of passing laws,
and that a state censorship bill was de-
manding attention. A horritfle example of
conditions in a state not having a general
censor was evidently needed, and Sena-
tor Dunton, father of the "movie" bills
pending, picked Oregon, maybe because
the state was far away.
Mrs. Colwell, censor secretary, voiced
her resentment publicly and Portland
moving picture men were very indignant
that their city should be put in such a
light, declared by them to be entirely
false, when it is reputed to have the most
drastic censorship in the United States.
Gets Far East Trade.
Portland, Ore. — A. W. Walker, of Rob-
inson & Walker, Seattle, visited his old
stamping grounds on Film Row and told
about his fast maturing plans. The firm
conducts an exporting and importing busi-
ness between the Pacific coast and the
Netherland Indies, having several exclu-
sive agencies for machines and supplies in
the Far East. Mr. Walker reports his
venture very successful.
Two Distinguished Visitors.
Portland, Ore. — G. A. Reed, manager for
Mutual, entertained T. L. Tally, of Tally's
Heard on Portland's Film Row.
Portland, Ore. — George E. Jackson, for-
merly with Mutual at Minneapolis, haa
become connected with the Portland office.
He was salesman in the East and will un-
doubtedly hold the same position here.
It is reported that Harry Bennett will
open the Laurel theater, East 28th and
Burnside streets, about March 1.
A T. Lambson, who has the rights to
the Moss film, "The Glr] Who Doesn't
Know," was a recent visitor here. He
placed his picture at the Star for Febru-
ary 25.
L. A. Todd, G. F. manager, has returned
from Chicago after an absence of two
weeks.
1396
THE MOVING PICTURE WORLD
March 3, 1917
M. A. Levy, of Levy, Chatkin & Feld-
Bteln, Chicago, spent a few days in Port-
land arranging the affairs of the United
here.
The Elite theater, Sandy boulevard and
East 47th street, has been sold by E. H.
Young to a Mr. Mitchell.
Sunday closing bills cropping up ir> *he
legislature are not being favorably re-
ceived by the lawmakers, and the indica-
tions are that none will be passed this
session. This situation is undoubtedly
due to the decisive vote of the people last
election whereby the old blue law was
repealed.
Province Not City Should Watch Operators
Men Prefer the Advantages of Having the Provincial Authority Examine and Give
Licenses — City Not Equipped to Do the Work.
By E. C. Thomas, 821 Rogers Building, Vancouver, B. C.
WESTERN CANADA NOTES.
Winnipeg Women Want Recall on
Films.
Winnipeg, Man. — The local Council of
Women has presented to the government
a petition recommending legislation
whereby, on the demand of twenty-five
women in the city, certain films objected
to will be censored. As films are already
censored before being shown, the authori-
ties were somewhat puzzled until they
received an explanatory letter from Mrs.
R. P. McWilliams, who informed Hon. Ed-
ward Brown, provincial treasurer, that the
petition has the object of giving the
women of Winnipeg the right to appeal to
the board of censors if a film is passed
which they think should not be passed.
At present the moving picture men only
have the right to appeal — but in the other
direction.
W. Walkley Has a Son Born.
Vancouver, B. C. — W. Walkley, booker
at the local office of the Universal, an-
nounces the arrival of a son, who is doing
finely. The young man is said to have
already expressed a preference for Uni-
versal films, and he is being trained to
become an exchange manager.
Best wishes, sonny!
VANCOUVER, B. C. — The Civic Fire and
Police Commission rescinded a pre-
vious action toward an amendment to the
new provincial act governing all moving
picture theaters and operators so as to
allow the city to have supervisi >n over
the latter, has decided to let the matter
drop.
This followed representations made by
a delegation from the Trades and Labor
Council and the Moving Picture Opera-
tors' Union (Local No. 348, I. A. T. S. E.)
J. H. McVety, president of the Trades
and Labor Council, acted as spokesman
for the delegation and pointed iut that
the provincial act met with the favor and
hearty support of the moving picture op-
erators, for it permitted them to operate
anywhere in the province.
For his side of the case City Electrician
C. H. Fletcher explained that he did not
wish to take the work of examination out
of the hands of the government officials
but pointed out that as the act stands he
has no control whatever over the opera-
tors. He suggested that the granting of
an operator's license be subject to the
approval of the city authorities, as he
wished to have power to discipline opera-
tors who were found infringing the law.
In the course of his rounds, he said, he
had found operators who were not living
up to the regulations, but when he spoke
to them about it they had simply asked,
"Well, what are you going to do about it?"
Replying to a question by Alderman
Gale, Mr. Fletcher said that there was one
government inspector who visited each
theater only once in three or four months.
In reply to this, Mr. McVety declared that
the delegation could produce evidence that
Spokane's Auditorium to Present Pictures
Manager Charles York Has Had a Perfect Booth Constructed — Big, Bright Sign
Over York Street — Lobby Tastefully Furnished.
By S. Clark Patchin, E. 1811 Eleventh Ave., Spokane. Wash.
SPOKANE, WASH. — At a cost of $700
the Auditorium theater has cumpiet-
ed the construction of a new fireproof
operator's booth to enable it to present
picture features from time to time in
compliance with city ordinances. Man-
ager Charles York has gone much far-
ther than the ordinance demands, and
has built his booth entirely outsiae the
theater auditorium.
The Auditorium nas also erected an il-
luminated sign over Post street. Thia
is the largest in the city, the aman let-
ters being six feet high. The letters
are in old English, making an attrac-
tive electric sign. New lights are also
being erected over the marquise to an-
nounce the attractions.
The lobby has been equipped witn mis-
sion seats on both sides of its entire
length, where people may wait comror-
tably to meet friends. Frames for lobby
displays have been installed to match the
seats and all the lobby display pictures
will be shown under glass. Heretofore
the Auditorium was never properly
equipped for the presentation of picture
spectacles.
serial bookings in nearly every theater
in Spokane. The bookings were so large
for "Patria" that it was found necessary
to order two prints for this section, some-
thing that has never been done Derors
in the history of the ^ athe exchange here.
The demand for the serial, "Pearl of the
Army," is almost as large ...s mat oi
"Patria." Pathe serials being shown in
Spokane houses are as follows: Clemmer,
"Patria"; Liberty, Hearst-Pathe News
Weekly; Best, "The Mystery of Myra" and
the second run of "The Read Circle";
Lyric, "The Shielding Shadow"; and at
the Hippodrome, "The Read Circle" and
"Pearl of the Army."
When the Pathe first opened an ex-
change here tney only employed one man;
later they increased this number to three,
and now in their new home they have
employed seven persons to care for the
business.
Pathe Exchange Moves.
Spokane, Wash. — Peter Carroll, manager
of the Pathe exchange, has found it neces-
sary to take larger quarters, according to
Peter Carroll, manager. The new home of
the Pathe is located at 12 So. Washington
street. The room is three times as large
as the old quarters.
The Pathe exchange originated first in
the parlor of Mr. Carroll's home, then to
the office on First avenue, and now into
the present location.
Mr. Carroll announces they have placed
"The Americano" Breaks Record.
Spokane, Wash. — All box office records
at the Liberty theater were again broken
Sunday, February 4, by the crowds that
paid to see Douglas Fairbanks in "The
Americano," according to Manager Ralph
Ruffner. The day's business was a climax
to a series of record-breaking engage-
ments recently by Fairbanks and W. S.
Hart.
W. H. Clune's picturization of Helen
Hunt Jackson's novel, "Ramona" shown at
a trial run last week, has been booked
at the Liberty for an indefinite run be-
ginning February 2o. "War Brides," be-
ginning March 4. Lucille Zintheo, a Spo-
kane girl, makes her screen debut in a
minor role in this production.
when the inspection was under the con-
trol of the city officials, some theatera j
were never visited at all, and that at least
one operator had worked during the whole
of 1!j1G without having secured a license.:
The majority of the aldermen seemed
to think that the government officials,
as they controlled all other details of the
moving picture business, were the proper J
ones to supervise the operators, and onJ
'motion of Alderman Gale it was decided
to recommend to the City Council that no
action be taken toward securing an amend-
ment to the Moving Pictures Act.
S. B. Taube Finds New World Film Co.
Vancouver, B. C. — S. B. Taube, formerly
manager of the Universal branch in this I
city, and now associated with Regal
Films, Ltd., Canadian distributors of
World Brady-made productions, has ar-
rived in Vancouver, and has been busy dur-
ing the past few days greeting a host of I
old friends. His company has decided to
enter the western field, and Mr. Taube has
secured a suite of offices on the third
floor of the Orpheum theater building, the
film center of the city. He will at once
select a manager for the Vancouver office,
and will remain here until things are
running smoothly. _H. Nathanson has been
appointed Regal representative in Cal-
gary.
Mr. Taube encountered a queer propo-
sition a few days after his arrival int
Vancouver. Regal Films, Ltd., as is well
known, has acquired the World Film dis-
tribution rights for Canada. It happens
that a few weeks ago a new cr/mpany,
which is reported to be offering a part
of its stock for sale, was incorporated In
British Columbia under the name ot
World Films, Ltd. Hearing of this com-
pany, Mr. Taube called at its office in the
Dominion building, and discovered several
new World Film posters on the walls. Ex-
plaining his connection, Mr. Taube asked
that these be removed, as if they were
left on display confusion might result as
to who had the rights for the distribu-
tion of the films. At this the man in
charge of the office coolly informed Mr.
Taube that it would be impossible for Re-
gal Films, Ltd., to release or distribute
any World films in British Columbia, as
his new company had acquired all rights
to the World film name.
When last seen Mr. Taube was scratch-
ing his head and wondering whether he
ought to get mad or take it as a joke.
George Murdoch Preparing for Topical
Work.
Vancouver, B. C. — On a recent trip to
Victoria the World man had an interesting
talk with George Murdoch, manager of
L. J. Quagliotti's Variety theater, and now
also Victoria representative of the Uni-
versal Animated Weekly and Screen Maga-
zine. Mr. Murdoch has just purchased a
new Williamson camera, and is preparing
for an active campaign in photographing
topical and educational subjects.
Benefit at Empire Theater.
Peace River, Alberta. — A benefit was
given at the Empire theater on a recent
evening in aid of the local firemen's fund,
the entire receipts, amounting- to ?S1.85,
being donated to the fire fighters as a
mark of appreciation of their efforts in
saving the theater from destruction dur.-
ing a fire on adjoining premises a few
days before. In addition to the picture
program, numbers were contributed by
various local people.
March 3, 1917
THE MOVING PICTURE WORLD
1397
METRO
announces
ew Canadian Tolicu
miiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiip^" ^^iiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiM
WW order to give the motion
picture Exhibitors of Eastern
Canada the same complete
efficient and hi£h class service
given to Exhibitors in the States
Metro Pictures Corporation
is opening its own chain of
offices cj[The firsc of these is
now established in Montreal at
No. 8 McGili College Avenue
and thelbronto office will he
opened within a few days *
Metro Pictures Service Ltd
1398 THE MOVING PICTURE WORLD March 3, 1917
!!!!And This Means You
The film situation reminds us of an old story.
A young clerk in a store made his appearance one morning at 11 o'clock. His Hebrew employer
admonished him in more or less the following fashion:
"My boy, I myself opened the store to-day at 8 o'clock. At 9 I saw the owner of the building
already on the job. At 10 Mr. Astor took the surface car around tljp corner, and at 10:30 Mr. Morgan
passed our window on his way downtown.
"WHO THE DICKENS ARE YOU TO SHOW UP FOR WORK AT 11 O'CLOCK?"
Something similar could be said to many of our producers.
Tho U. S. Steel Company operate! branch offices In all the Important cities of Lttln-Amerlo*.
The Harvester Trust states that a very large percentage of its enormous profits are derived from
its Latin-American trade.
The Ford Company has sold 6,400 taxicabs in Havana alone, a city of scarcely 350,000
inhabitants.
The U. S. Rubber Co. has been doing a wonderful business with Latin-
America practically since its foundation.
Every American manufacturer of any consequence is getting or
trying to get a share of this trade, and a look through the pages of
the New York export papers will bear us out.
And now, with due respect and in all seriousness, we
beg to ask:
"WHO THE DICKENS ARE YOU, MR. PRO-
DUCER, THAT CAN AFFORD TO OVERLOOK
THESE MARKETS?"
$gmnuib
The Spanish monthly edition of
the MOVING PICTURE WORLD.
The only paper devoted to the
exploitation of American film in-
terests in all the South American
and Spanish speaking countries.
March 3, 1917
THE MOVING PICTURE WORLD
1399
THEATRE of beauty, of comfort, of refinement — a mov-
ing picture temple of the world's finest in pictures and equip-
ment ; and crowning all of its artistic triumphs it offers the
best in music ; music that blends with every action of the picture.
m
Experts in music for the pictures designed
and built this instrument that has attracted
the attention of all theatre men; the same
experts can produce the same results for you ;
they study your house and your needs and
plan for your success. No theatre is too small
and no theatre is too large.
This beautiful instrument is a perfect sym-
phony of orchestra and organ and its subtle,
delicate sound tints mirror the very timbered
character of every known instrument ; the
musician plays by hand and may also use the
hand cut rolls of the world's famous artists
and composers.
Fotoplayer
Tear off and mail.
American Photo Player Co., 62 West 45th St., New York.
Please send me full information about the Fotoplayer.
(Name)
(Address)
In Answering Advertisements, Please Mention the MOVING PICTURE WORLD.
1400
THE MOVING PICTURE WORLD
Calendar of Daily Program Releases
Releases for Weeks Ending March 3 and March 10
(For Extended Table of Current Releases See Pages 1416, 1418, 1420, 1422.)
March 3, 1917
Universal Film Mfg. Company
Mutual Film Corporation
SUNDAY, FEBRUARY 25, 1917.
IMP — A Dangerous Double (Two Parts — Drama...
POWERS — A Day in the Life of a Dog (Cartoon
Comedy), and The Buried Treasures of Ceylon
Dorsey Educational)
REX — Lost in the Streets of Paris (Drama)
UNIVERSAL SPECIAL FEATURE— The Purple Mask
Episode No. 9 "A Strange Discovery" — Two
Parts — Drama)
MONDAY, FEBRUARY 26, 1017.
RED FEATHER— The Girl and the Crisis (Five
Parts — Drama)
NESTOR— A Million in Sight (Comedy)
TUESDAY, FEBRUARY 27, 1917.
GOLD SEAL — Mary From America (Three Parts —
Comedy-Drama)
VICTOR — A Novel Romance (Comedy-Drama)
WEDNESDAY, FEBRUARY 28, 1917.
L-KO — Spike's Bizzy Bike (Two Parts — Comedy) . .
UNIVERSAL — Animated Weekly No. 61 (Topical) . .
THURSDAY, MARCH l, 1917.
VICTOR — They Were Four (Comedy)
REX — The Rented Man (Two Parts — Drama), and
The Funicular Railway of the Niesen (Edu.)..
IMP — An Hour of Terror (Drama)
FRIDAY, MARCH 2, 1917.
IMP — Evil Hands (Drama)
UNIVERSAL SCREEN MAGAZINE Issue No. 8
(Topical)
BIG tj — a Battle of Wits (Two Parts — Drama)
SATURDAY, MARCH 3, 1917.
BISON — The Tornado (Two Parts — Drama)
JOKER — Passing the Grip (Comedy)
LAEMMLE — Undoing EvJl (Drama)
SUNDAY, MARCH 4, 1917.
IMP — Tangled Threads (Two Parts — Drama)
POWERS — Mr. Fuller Pep — An Old Bird Pays Him
a Visit (Cartoon Comedy) and "The Land of
Buddha" (Dorsey Educational)
BIG U — Buried Alive (Drama)
UNIVERSAL SPECIAL FEATURE — The Purple
Mask (Episode No. 10), "The House of Mys-
tery" (Two Parts — Drama)
MONDAY, MARCH 5, 1917.
RED FEATHER — The Gates of Doom (Five Parts —
Drama)
NESTOR — A Bundle of Trouble (Comedy)
TUESDAY, MARCH 6, 1917.
GOLD SEAL — Desperation (Three Parts — Drama) . .
VICTOR — Good Morning Nurse (Comedy)
WEDNESDAY, J1ARCH 7, 1915.
L-KO — Fatty's Feature Fillum (Two Parts —
Comedy)
UNIVERSAL — Animated Weekly No. 62 (Topical) . .
BIG U — A Soldier's Dream (Drama)
THURSDAY, MARCH 8, 1917.
BIG U — Good for Nothing Gallagher (Drama)
BEX — The Amazing Adventure (Two Parts —
Drama)
LAEMMLE — The Human Flame (Drama)
FRIDAY. MARCH 9, 1917.
IMP — The Perils of the Secret Service (Episode
No. 1); The Last Cigarette (Two Parts —
Drama)
UNIVERSAL — Screen Magazine, Issue No. 9 (Topi-
cal)
VICTOR — The Beauty Doctor (Comedy)
SATURDAY, MARCH 10, 1917.
BISON — The Drifter (Two Parts — Drama)
JOKER — Wanta Make a Dollar (Comedy)
(Serial No.)
02196
02198
02198
02199
02200
02201
02202
02203
02204
02205
02206
02207
02208
02209
02210
02211
02212
02213
02214
02215
02216
02217
02218
02219
02220
02221
02222
02223
02224
02225
02226
02227
02228
02229
02230
02231
02232
02233
(Serial No.>
SUNDAY, FEBRUARY 25, 1917.
VOGUE — The Butcher's Nightmare (Two parts —
Comedy) 05341-*
GAUMONT— Reel Life No. 43 (Subject on Reel:
Dainty Perfumes; Teaching Children to Swim;
Logging in Louisiana; Making Bottles at Home
(Mutual Film Magazine) 05343-
MONDAY, FEBRUARY 26, 1917.
MUTUAL STAR PRODUCTION— The Greater Woman
(Powell — Five parts — Drama) (No. 171)
MONOGRAM — The Adventures of Shorty Hamilton
(No. 7 — "Shorty Hooks a Loan Shark" — Two
parts — Drama) 06344-4&
TUESDAY, FEBRUARY 27, 1917.
GAUMONT — Tours Around the World, No. 17 (Sub-
ject on Reel: Vienna; Gota Elf River, Sweden;
Toledo, Spain (Travel) 05345
WEDNESDAY, FEBRUARY 28, 1917.
MUTUAL— Mutual Weekly No. 113 (Topical) 0534T
GAUMONT — See America First, No. 77 (Subject on
Reel: Battle.fields of Chickamauga; Chattanooga
(Scenic), and "The Elusive Idea" (Kartoon
Komic) 05348-
NIAGARA FILM STUDIOS— The Perils of Our Girl
Reporters (No. 10, "Taking Chances" — Two parts
— Drama)
THURSDAY, MARCH 1, 1917.
CUB — Jerry's Romance (Comedy) 05349
FRIDAY, MARCH 2, 1917.
AMERICAN — Calamity Anne's Protege (Comedy) . . . 0536O
SATURDAY, MARCH 3, 1917.
AMERICAN — Cupid and a Brick (Comedy-Drama).. 0535J
SUNDAY, MARCH 4, 1917.
VOGUE — A Rummy Romance (Two parts — Com.)... 05352-53
GAUMONT' — Reel Life No. 44. Subjects on reel:
Industries of an Arab; Conch-Artistry; Novel
Jewelry from Sea Objects; Will This Cure Can-
cer? Criminal Cuteness; Making a Rubber
Shoe (Mutual Film Magazine) 05354
MONDAY, MARCH 5, 1917.
NIAGARA FILM STUDIOS — "The Perils of Our Girl
Reporters" (No. 11, "The Meeting") (Two parts
— Drama)
MONOGRAM — "The Adventures of Shorty Hamilton"
(No. 8, "Shorty Traps a Lottery King) (Two
parts — Drama) 05355-56
TUESDAY, MARCH 6, 1917.
GAUMONT — Tours Around the World, No. 18 (Sub-
jects on reel: Munich, Germany; Schonbrunn
Castle; Vienna; Rustchuk, Bulgaria) (Travel).. 05357
■WEDNESDAY, MARCH 7, 1917.
MUTUAL — Mutual Weekly No. 114 (Topical) 05358-
GAUMONT — See America First, No. 78 (Subjects on
reel: Oregon's Rocky Coast, Scenic, and "Rastus
Runs Amuck" (Kartoon Komic) 05359-
THURSDAY. MARCH 8, 1917.
MUTUAL STAR PRODUCTION — "The Girl From
Rector's" (Drama) (No. 172)
CUB — The Flying Target (Comedy) 05360-
GAUMONT — Reel Life No. 45 (Subjects on reel: From
Trapper to Wearer; Stimulating the Appetite of
the Tired Business Man; Artistic Vases; The
Pelican; Charlie's Wobbly Walk (Mutual Film
Magazine) 05361
FRIDAY, MARCH 9, 1917.
MUTUAL— (Title Not Reported — Three-reel subject). 05362-63-64
SATURDAY, MARCH 10, 1917.
VOGUE — His Bogus Boast (Two parts — Comedy)... 0536"> • o-
larch 3, 1917
THE MOVING PICTURE WORLD
1401
Mr. Supply Man:
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it is because your territory
has not been sold. That
means opportunity for you
if you take advantage of it
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And every converter you sell
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this purpose can be proven
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Let us tell you details. Send for
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WainerElecfcic
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In Answering Advertisements, Please Mention the MOVING PICTURE WORLD.
1402
THE MOVING PICTURE WORLD
March 3, 1917
Stories of the Films
VIM.
THE NEWLYWEDS' MISTAKE.— Mr. and
Mrs. Newlywed decide to spend a day at the
beach, but before leaving Mr8. Newlywed in-
sists upon purchasing a little beauty powder.
While she is getting the powder her husband
decides to get some smokes. Wlfey returns first
and mistaking a man in a passing auto for
Mr. Newlywed gives chase.
Hubby in the meantime returns and while
waiting anxiously for wifey mistakes a woman
for her. He follows his supposed wife in an-
other car. Arriving at the beach both husband
and wife search bathing houses, and cafes look-
ing for each other. They search In vain and
dejected leave for home feeling that It was a
case of mistaken identity. Mrs. Newlywed
arrives home first, closely followed by her
spouse. Explanations ensue and hubby and
wlfey decide to spend their future holidays at
home.
MawiminiMiraiiMtffliw
ART AND PAINT.— Mr. A. Suburb decides
to have his dwelling renovated and selects
Stooge, a painter with artistic ideas, who has
a helper named Boozo, to do the work. Boozo's
favorite pastime is reposing in empty dry goods
boxes and it Is in one of these haunts Stooge
finds his trusty assistant. After considerable
difficulty Stooge succeeds in arousing Boozo and
hooked together with a painter's ladder they de-
part for the field of endeavor.
Upon their arrival they proceed to erect a
scaffold and in doing this prove themselves acro-
bats. Their artistic tastes do not appeal to
Mr. Suburb's peculiar fancy and they are dis-
missed but not dismayed for Dame Fortune
smiles sweetly upon them and they become heirs
to $5,000. They decide to open a studio and
become artists. Their first customer, a six-
footer, is not pleased with their conception of
him and, aided by his powerful physique, cleans
out the studio and deposits the artists in a
garbage wagon. Here the dreams of the am-
bitious painters end.
KALEM.
WINGED DIAMONDS (No. 18 of "Grant, Po-
lice Reporter"). — The cast: Tom Grant, police
reporter (George Larkin) : Daddy Greelick
(Robert Ellis) ; Natalie (Ollie Kirkby) ; Gallo-
way, chief of detectives (Harry Gordon) ; Gran-
don Rice (Cyril Courtney). Written by Robert
Welles Ritchie. Directed by Robert Ellis.
Micky, a boy of the tenements, discovers a
strange pigeon in his coop atop the ugly tene-
ment where he lives. Attached to its leg by a
string is a valuable diamond ring. Micky takes
the bird to the police station. Grant, police
reporter on the Chronicle, is there to pick up a
story. He writes a note requesting audience
with the owner of the bird, ties the note to its
leg and sets it free.
Meanwhile Natalie, Mrs. Grandon Rice's
French maid, has rifled her employer's wall
safe, using a stethoscope to determine the fall
of the tumblers. We see Natalie go to her room
and take a carrier pigeon from the lower com-
partment of her washstand. Around its neck
she places the pendant and chain and sets it
free up a flue hole. She is searched and ques-
tioned about the robbery but there being no
evidence she cannot be held.
Daddy Greelick, a notorious "fence," shows
up at the appointed meeting place In answer to
the blind message carried by the pigeon earlier
In the day. When he makes a getaway, Grant
hurries to the "fence's" pawnshop and finding
it locked mounts to the roof by the most con-
venient way — a rear fire escape. He and Gree-
lick have a desperate fight on the roof and
Grant is left senseless. When he recovers he
slides down a rope to an adjoining building
just in time to help capture the crook who
had locked all doors behind him as he fled.
THE SCREENED VAULT (No. 10 of "Grant,
Police Reporter"). — The cast: Tom Grant
(George Larkin) ; Chris Monk (Robert Ellis) ;
Inez Monk (Ollie Kirkby) ; Jimson (Harry Gor-
don) ; Maddox (Cyril Courtney). Written by
Robert Welles Ritchie. Directed by Robert
Ellis.
Grant, police reporter on the New York
Chronicle, visits his bank to make a deposit.
While filling out his deposit slip a piece of
plaster falls from the ceiling to the desk. As
he passes out and across the street he happens
to look up at the window of an office directly
over the banking rooms. A shade is hastily
drawn — by a young woman.
Grant, his suspicions aroused, proceeds to the
second floor. He knocks just as the silhouette
of a woman's head is revealed on the ground
glass of the door. On his way to the office he
meets Maddox, a detective, and tells him his
suspicions. Maddox laughs. A daylight at-
tempt to rob the bank ! Only one crook on
record — Chris Monk — would have the nerve to
attempt it and he is lying low.
Grant digs up some old clippings concerning
this clever safecracker. One of them pictures
Inez Monk obtaining a parole for her father.
His suspicions confirmed, at six that evening
Grant returns to the bank. He discovers a hole
cut in the floor of the room above the bank,
but is caught by the crooks and tied up. Monk
descends into the bank below by means of a
rope ladder, bearing a painted screen to set up
before the vault door and so trick the watch-
man peering in from the street. Inez stands
guard in the hall. Grant, left alone, begins to
work at his hands. He manages to reach the
telephone and jiggles a Morse code message to
Central. Maddox responds with the reserves.
Monk and Jimson are trapped in the bank build-
ing. Grant is now called upon for a supreme
test of his nerve. Monk leaps through the win-
dow, across a narrow ledge to a building op-
posite before which a scaffold has been left,
and starts to slide down a rope to his freedom.
Grant leaps to the scaffolding, and seeing that
his prisoner will escape, makes the big leap to
the ground and luckily lands on a sand pile.
He has no difficulty holding Monk until the de-
tectives handcuff him.
A FLYER IN FLAPJACKS (Ham & Bud
Comedy).— The cast: The Highflyers (Ham and
Bud j ; Pancratius Pancake (Henry Murdoch);
Flossie Flapper (Ethel Teare).
Ham and Bud are making bad weather of it
under the eagle eye of the merciless cop who
insists that they can decorate the village cooler
for all he cares if they do not immediately get
to work. They try various jobs but lolling on a
park bench seems to be their forte.
Engaged in this congenial occupation they bo-
come aware of the nearby presence of Flossie
Flapper. Ham provides Bud with a police
whistle and orders him to keep one eye open
for their common enemy while he, Ham, dis-
ports himself in idle conversation with the fair
damsel.
Again the cop ; and again our heroes take
refuge in flight. As they pass a pancake em-
porium, Bud has a brilliant idea. Ham ap-
proves of it. They seize Pancratius Pancake,
the talented flipper of flapjacks, and drop him
into his own flour barrel, covering it securely
with a table. Hastily donning aprons they are
soon engaged in executing orders for browned
wheats.
What goes up comes down is no more definite
a proposition than what happens to Ham and
Bud in their newly found roles of syrup sling-
ers. Flossie — but really, you must come and
see the answer for yourself.
THE MODEL JANITOR (Ham and Bud
Comedy). — A famous sculptor here we see-
Professor Henry Clay Debris ; of clay he takes
a shapeless pulp and from it sculpts a little
sculp.
Fair Flossie now we introduce ; for men of
clay she has no use. A live one she prefers,
you see, but quite unknown to Pop Debris. The
sculptor's model. Tommy Keefe, Is posing as
"The Indian Chief." He'd pose all day without
a sound as long as Flossie sticks around.
Our janitors now make their bow, who like
all janitors, allow their work can all be done
next week ; and so they're playing hide and
seek. His masterpiece completion nears and as
the sculptor sculpts and smears, the lovers steal
a kiBs so sly. What's this? The old man hits
the sky.
Twas Fate that brought Ham to the scene,
for in a flash Debris has seen in this great
mass of brawn and beef the model of his Indian
chief. "Your name," he cried in accents full,
"My name," said Ham, "Is Trowing Bull."
Now Flossie looks at Dad's new chief and
straightaway forget9 her grief. Meanwhile
Bud's search of every floor reveals no ponder-
ous janitor. Almost despairing he finds his man
posing as an Indian and while the battle rages
there Tommy carries off the maiden fair.
To shout and swear is of no use and so our
intimates find good excuse to frisk and frollo
on the lawn the while a cop looks calmly on.
SELIG.
A STRANGE ADVENTURE (No. 21718).— The
cast: Princess Olga (Bessie Eyton) ; Luther
Terroll Van Horn, of New York (Jack Pick-
ford) ; Prince Arneah (Harry Lonsdale). Writ-
ten and produced by Marshall Neilan.
Luther T. Van Horn, a young man of leisure,
is smitten with the charms of a beautiful girl,
a new arrival at the resort, and asks one of the
servants to find out who she Is.
At dinner the coffee percolator boils over and
Luther arrives opportunely and wins a smile
from the girl of mystery.
He goes bathing and is seized with an In-
spiration. He makes it appear that he is about
to drown and the girl goes to his rescue. Just
as she Is about to reach him another swimmer
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Since this is true, the bound volumes of THE MOVING PICTURE WORLD, each comprising the complete
issues printed during a period of three months, take immediate standing as
The Reliable Reference Book of the Trade The Record of Moving Picture History In the Making
NOW READY— VOL. 30.
OCTOBER TO DECEMBER, 1916
WE HAVE AT YOUR DISPOSAL
Bound Volumes for the years 1912, 1913, 1914 and
1915. Four volumes each year. Shipped as per
your instructions at $1.50 per volume — transpor-
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which has been printed since January 1, 1912.
These neatly bound books are invaluable to the
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March 3, 1917
THE MOVING PICTURE WORLD
1403
saves Van Horn and his plan to become ac-
quainted with the girl is circumvented.
A Hindu that night gives the girl a note
reading: "If you would save your throne come
to the House of the Striped Awnings." She ac-
companies the Hindu and when she enters she
is confronted by a prince, who says : '"Marry
me or you will never leave this house alive !"
The girl has been followed by Van Horn, who
enters just in time to save her life. Then Mr.
Van Horn suddenly awakens and realizes that
it is all a dream.
SELIG-TRIBUNE NO. 12.
Chicago, 111. — Sixty persons meet death in
an early morning explosion of gas followed by
fire which destroys a tenement.
Chicago, 111. — Automobiles are hauled into
the Blackstone Hotel as part of the overflow
exhibit of the automobile show.
El Paso, Texas. — Riotous scenes are enacted
when Mexicans, entering the United States, are
obliged to take compulsory baths ordered by
the U. S. Government to prevent the spread of
typhus fever.
Laramie, Wyo. — The worst bli/.sard in twenty
years sweeps over this state blockading trains
for five days or more.
Saranac Lake, N. Y. — Society turns out for
the Mid-Winter Carnival which opens with a
grand skating parade.
Paris, France. — Services are held at the
church of Etoile in memory of a member of
the French Aviation Corps.
SELIG-TRIBUNE NO. 13.
Hunters Point, Cal. — The S. S. Minnesota,
America's largest merchant vessel, goes into
dry dock.
New York, N. Y. — Count Tarnow Tarnowski,
I the new Austro-Hungarian ambassador to the
| United States, is now in the public eye.
Saranac Lake, N. Y. — Illuminated ice palace
I Is the closing incident of the Ice carnival.
Berkeley, Cal. — U. S. army officers inspect
aeroplane motors under construction for the
Russian government.
New York, N. Y. — A mysterious fire partially
[ destroys the Spanish steamship Isla de Paney.
St. Paul, Minn.— Alfred Campbell and his
team of "huskies" win the 500 mile dog race
! from Winnipeg, Canada, to this city.
Hoboken, N. J. — Interned German ships are
being carefully guarded by U. 8. authorities.
Philadelphia, Pa. — Fire destroys Gimbel Bros,
warehouse, causing a property loss of over half
a million dollars.
Capetown, Africa. — The S. S. Rena, after be-
I Ing buffeted by terrific storms, arrives here with
a shifted cargo.
Columbus, N. M — Troop L, of the 5th U. S.
' Cavalry, the first troop from Gen. Pershing's
base, arrives here.
THE REDEMPTION OF RED MULLIN
(Three parts).— The cast: Red Mullin (Fred
Eckart) : Betty (Cressy Gotschalk) ; Mrs. Flem-
ing (Cora Lambert) ; Blake (Roy Sutherland).
Written by Edward Arden. Directed by Otis
Thayer.
Red Mullin returns to his old home after
having completed a pentitentiary sentence. His
underworld friends greet him and there Is a
celebration. The merry making Is so loud, that
Mrs. Fleming appears and asks for quietness,
stating that her baby is near death, in the flat
below. They throw her out : she summons the
police and following a free-for-all-fight Red
Mullin escapes.
Betty, Red's sweetheart, throws the police off
Mullin's track. In his attempt to escape Mul-
lin hides in Mrs. Fleming's house. The Flem-
ing baby awakens and calls so pitifully for toys,
that Red comes from his hiding place and deter-
mines he will get the baby some play things.
Finding the toy shop closed. Mullin forces en-
trance and, taking what he wishes, leaves a bill
on the counter with a note explaining his action.
Going out again, he meets an old friend, a taxi-
cab driver, and getting into the taxi with the
toys, makes for the home of the child, while the
driver thinks the man has robbed a house.
Betty goes to the drug store for medicine for
Mrs. Fleming's baby, and there she overhears
the taxicab driver telephoning the police. Red,
returning to the Fleming flat, unloads the toys.
Hearing the police comlug, he endeavors to
escape, fails and is taken prisoner. After the
police investigate, they release Red Mullin, who
rejoins his sweetheart.
FOR REWARD OF SERVICE.— The cast:
"Cross" Allen (George Fawcett) ; Mrs. Allen
(Mrs. Evelyn); Pettison (Charles Gardner);
His Chief Clerk (Charles Le Moyne). Written
by Grace Keon. Produced by Al. Green.
EXPERT CAMERAMAN WANTED
AT ONCE. Address "Camera," Mov-
ing Picture World, 17 Madison Ave.,
New York City.
"Cross" Allen, familiarly known as Old
Grouchy, is a bookkeeper. The younger clerks
resolve to "wish" a lot of phoney Christmas
presents on him.
Thomas Pettison, the boss, gives his em-
ployees a day oft to prepare for Christmas fes-
tivities. Old Grouchy Is given numerous pack-
ages, which really contain bricks, sawdust, etc.,
and he is urged not to open them until Christ-
mas. He takes them to his home, believing
they are Christmas presents. He and his aged
wife then plan to enjoy the good things which
they think have been given them by the office
force.
In the meantime at the office, the clerks hear
the story of Old Grouchy — of how each one of
his sons has met some tragic fate. The clerks
regret their thoughtlessness, wrap up real
presents for the old man and arrive at his
home in time to exchange them for the bogus
presents, which luckily had not been opened.
ESSANAY.
A FOUR CENT COURTSHIP (Black Cat Fea-
ture— 2 Parts). — The cast: Emmet Payne
(Bryant Washburn) ; Miriam York (Hazel Daly).
The evening Emmet Payne has set aside to
propose to Miriam York, his room-mate makes
one of those "life-or-death" touches which
leaves Emmet with only four cents. With this
capital he is dated up to take Miriam to the
opera, then supper, then taxicab home. The
wily Payne gets carfare by politely tearing
two tickets from a fat man's hand. He gets
opera tickets by posing as a dramatic critic.
He sells the tickets to a speculator for $30 and
with this money finances the trip to another
theatre and then supper in an expensive restau-
rant. It happens that the fat man, the dramatic
critic and the speculator all are seated in the
same cafe. A terrible row ensues and Emmet
is about to be arrested when his room-mate
turns up with money to square all accounts.
Miriam, innocent of the trouble, has had such
a delightful time she says "Yes" to Emmet's
proposal.
CANIMATED NOOZ PICTORIAL NO. 25 (Car-
toon Comedy). — The Canimated cameraman was
fortunate enough to catch the latest shipment
to John D. Lotsadough. Under heavily armed
guard, the special train stopped at Chicago, 111.,
momentarily and Its treasure was filmed. It was
a dozen fresh eggs. At Be-Swell Beach, Cal.,
the sons and daughters of wealth are shown
airing their pet pigs, pet monkeys, Angora goats,
etc. It is difficult to tell which are the pets.
A valuable hint is given to husbands coming
home late at night on how to find the keyhole.
A string with a cat at the other end makes
the job easy. The recent baseball game in
Honk-Honk, China, between the Chop Suey nine
and the Washee-Washee team is depicted. Ty
Cobbee saves the game in the ninth inning by
slamming out a homer. Scenes in the lake
region of Western Canada complete the film.
IS MARRIAGE SACRED? (No. 11, The Ex-
travagant Bride — 2 Parts) — The cast: Edith
Ralston (Marguerite Clayton) ; John Allison
(Edw. Arnold) ; Mrs. Gaynor (Lillian Drew) ;
Harold Spencer (Sydney Ainsworth) ; Samuel
Ralston (Thomas Commerford).
Edith Ralston, reared in luxury, weds John
Allison, of moderate means. Her extravagance
finally drives Allison to the brink of bank-
ruptcy. Harold Spencer, whom Edith rejected
to become John's wife, is revengeful. He learns
of Allison's financial straits and at a reception
places a wallet containing a large sum of money
on a table where it will tempt John to become
a thief. Allison finds the wallet and takes
it up to seek the owner. Spencer proclaims
that he has been robbed and discovers the
wallet in John's pocket. Edith believes her
husband guilty and declares it was her ex-
travagance that drove him to theft. Mrs. Gay-
nor, a gay divorcee who has been spurned by
Spencer, has witnessed part of his trap for
Allison and tells the truth. John is exoner-
ated.
Universal Film Mfg. Co.
JOKER.
PASSING THE GRIP (March 3).— The cast:
Bill (William Franey) ; Gale (Gale Henry) ;
Heinie (Charles Conklin) ; Lillian (Lillian Pea-
cock) ; Moranti (Milburn Moranti).
Bill, the henpecked husband, arrives at the
hotel with Gale, carrying her dog and a grip.
There is a sign which says "No Dogs Allowed,"
so he hides the pup in the grip. The hotel
clerk has been warned to look out for an an-
archist, and when Bill acts queerly about his
grip, the clerk demands that he open it. Bill
refuses. The Anarchist appears, and his grip
gets changed with Bill's. Then Heinie and Lil-
lian arrive, and Bill again changes his grip for
Lillian's. The clerk sends for the police, who
open Bill's grip and find lady's lingerie.
Bill has the grip with the lingerie, the an-
archist the grip with the dog and Lillian and
Heinie the one with the bomb. Gale takes Bill's
clothes to have them pressed, leaving him In
his underwear. He finds that he has his wrong
grip and goes out to hunt for the one with the
dog. Gale comes back, and the anarchist starts
hunting for his bomb. He has opened the grip
with the dog and been scared by It. Every one
gets Into the wrong room, and keeps finding the
wrong grip. At last the dog gets the bomb in
hla mouth, and they all chase him with it
through the hotel. The bomb finally explodes
and blows up the anarchist with It.
LAEMMLE.
UNDOING EVIL (March 13).— A man who
has always been a shepherd determines to be-
come a wanderer. He enters a village at night-
fall, and sees through a lighted window a
woman and her lover. He learns that the woman
has a husband. He saves the husband from
killing himself, as he is about to yield to his
despair over the loss of his wife's affection. He
meets the lover on hla way from the woman,
and persuades him to write a promise not to
see her any more. He then visits the wife, and
finds her writing a farewell to her husband. He
talks with her, but cannot dissuade her from
her purpose. At last he changes the notes, so
that the farewell shall be received by the lover,
who goes away. The shepherd later succeeds
in reuniting the husband and wife.
NESTOR.
A MILLION IN SIGHT (Feb 26).— The cast:
Eddie (Eddie Lyons) ; Janitor (Lee Moran) ;
Eddie's Wife (Edith Roberts). Scenario by
Bess Meredyth. Produced by L. W. Chaudet.
Cupid smiles sweetly on one happily married
couple, Eddie and his wife, while in the same
apartment, the maid and iceman have eyes for
no one but each other. However, the world is
all wrong in the eyes of the janitor and he
sneers at his conjugal bliss.
Trouble begins when mother-in-law arrives
with her many pets. The clever Iceman deludes
the janitor into believing that mother is going
to settle a million dollars on the man who mar-
ries her within a month. Mother and the Jan-
itor are married and the news reaches the young
couple just as Eddie is leaving to live at the
club during the remainder of mother's visit,
Mother says she can live with them always
now. But Eddie and his wife move into a dif-
ferent apartment house and leave mother boss
of theirs.
POWERS.
THE LAND OF BUDDHA (March 4).— The
Land of Buddha was visited by Doctor Dorsey.
He shows us in this educational, the Dagoba
Ruanweli, the largest brick building in the
world, which is surrounded by white marble
colonnades. There are thousands of niches in
the pillars and in each one is a statue of
Buddha, or of an ancient king. The platform
upon which this tomb rests, is supported by
four hundred sculptured elephants, which are
now hardly recognizable. The work is being
restored, under the direction of the chief priest,
whose house is shown. This process has been
under his direction for years. In 2500 years
there have been few changes in the local
methods of building and working.
MR. FULLER PEP— AN OLD BIRD PAYS
HIM A VISIT (On Same Reel as Foregoing). —
The stork with his basket goes out in search
of Mr. Fuller Pep's residence, and has many
adventures on the way. He calls at the home
of the bachelor and is kicked out with no at-
tempt at apology. He meets the same fate from
the old maid. At last he comes to Mr. Fuller
Pep. He offers his basket, and Fuller takes a
baby out of it. But when the stork tries to
get him to take two, Fuller protests.
UNIVERSAL.
UNIVERSAL SCREEN MAGAZINE (Issue
No. 8^-March 2). — The greatest of radio sta-
tions at Arlington, Va., is shown first in Issue
No. 8 of the Universal Screen Magazine. These
pictures are particularly interesting because the
public is not admitted to the plant.
A domestic science lesson, by one of the most
expert cooks in America, Mrs. A. Louise Andrea,
winner of the Gold Medal at the Panama-
Pacific Exposition, follows. She shows how to
make pie without the usual soft dough bottom.
A new invention is shown next. This is the
"last word" In safety deposit vaults of the
Guaranty Trust Co. of New York. The Issue
closes with Animated Sculpture by Willie
Hopkins.
BIG U.
A BATTLE OF WITS (Two parts— March 2).
— Valanza is an admirer of Paula. But Paula
rejects Valanza for Wallace. Alquinaldo, a
Mexican general, orders Wallace taken as spy.
Paula's father, who is dying, gives her a map
showing Just where his wealth is buried. A
few days later he dies. She is forced to give
up her home to Valanza, to be used as his
headquarters. During a struggle with Valanza,
he tears the map In two. One-half Paula man-
ages to retain. Valanza takes possession of the
other half. She Is thrown out of her own home.
Paula disguises herself as an old woman and
goes to the prison with a basket of fruit to
give to the guards. Hidden In the fruit she
has some small tools to give to Wallace who
later escapes.
Wallace notifies the American General of the
1404
THE MOVING PICTURE WORLD
March 3, 1917
Mexicans' law-breaking. The Americans set
out to capture Alquinaldo, who gave Valanza
the orders to take Wallace as prisoner. On the
way they capture a few of Alqulnaldo's officers
who have had a dispute with their general.
Wallace tells the Mexicans that they will not
be punished by the Americans If they will take
some of the Americans to the Mexican camps
and pretend that they had been captured, while
the rest o£ them will follow a short distance
behind.
This the Mexicans agree to do. The Mexican
officers lead the Americans into Alquinaldo's
camp. They explain how they captured the
Americans. Just then the rest of the Ameri-
cans enter the ground and together they make
a clean sweep, while Wallace gets the other
half of Paula's papers from Valanza.
BURIED ALIVE (March 4). — Dorothy and
her father have staked all their hopes on their
mine. They have sent for an expert to ap-
praise it. Pedro, a Mexican, has designs on
Dorothy. Reid, the expert, arrives and is taken
to the mine, but not before he has fallen under
the spell of Dorothy's beauty. At the mine he
discovers that he has left an essential instru-
ment at the house. He returns and finds Pedro
holding Dorothy in his arms. He drives away
the Mexican, who plans revenge. Reid is forced
to pronounce the mine worthless. Dorothy begs
him to make a more thorough investigation the
next day. Pedro listens at the door and hears
him agree to do so. He goes to the mine and
prepares a charge of dynamite. When Reid
appears at the mine, Pedro explodes the charge
and Reid is buried alive. Dorothy and her
father feel the shock of the explosion, and he
goes to the rescue, while she rides to town for
help.
VICTOR.
A NOVEL ROMANCE (Feb. 27).— The cast:
Rosealice (Flora Parker De Haven) ; Thomas
Harden (Calvert Carter) ; Robert Davanel
(Paul Byron). Written by W. Henry. Produced
by Harry Millarde.
Rosealice, a stenographer employed in the
law office of Thomas Harden, lives in a fairy
world of her own fancy. The latest "best sel-
lers" are a temptation to her — she cannot re-
sist them even if it means going without her
lunch.
Going back and forth each day on the same
car is Robert Davanel, a professor of mathe-
matics. Though supposed to be very staid, he,
too, dwells in a world of romance. One day he
is greatly surprised to find as a bookmark in
one of the new novels he is reading a lady's
perfumed handkerchief. Rosealice is as much
surprised to find a little note saying that if
ever the writer could find a person like the
Rose depicted in the story, he certainly would
fall in love with her.
Robert had invested in some mining stock,
but for a long time it appeared worthless. He
receives word from Harden that the stock has
some value. Rosealice in transcribing the let-
ter thinks the name of Davanal very romantic.
The next day she is ill and unable to go to
work. Robert calls upon Harden and the latter
suggests that they take a ride out to his sten-
ographer's home. So he discovers the girl he
has been so long admiring.
THEY WERE FOUR (March 1).— The cast:
Joe (Joe Rickson) ; Pedro (Pedro Leon) ; Tom-
my (Tom Grimes) ; Bud (Bud Osborne) ; Neal
(Neal Hart) ; Jack (Jack Walters). Scenario
by Karl R. Coolidge. Produced by George Mar-
shall.
Joe, Jack, Pedro, Tommy, Bud and Neal have
just arrived from the cowlands with a load of
steers. When Pete, the owner of the steers
comes out to pay them, Neal takes all the
money, explaining that the boys figured to
stampede the town and that he had been elected
guardian. They rush to a Ford and hire it to
take them to a hotel.
Meanwhile two crooks enter the lobby, and
force the people to hold up their hands. They
hear a great deal of noise and dash up the
stairs to hide. The cowboys have arrived, but
the people think it is some more thieves and
put up their arms again. The boys think they
have gone crazy. While Neal is playing with
the cash register, thinking it a piano, the clerk
phones the police.
The policemen arrive and the boys are glad
to fight, although they are ignorant of the
cause. Neal and Bud run up the stairs and
into an old woman's room. She climbs into bed
and covers herself with the blankets. The cops
follow the boys into the woman's room and
think they have caught the crooks, but she
utters a piercing scream. Neal and Bud are
In the lobby, when the crooks sneak upon them
and are Just about to relieve Neal of the roll
of bills, when the cops appear. Neal says, "Me
and the boys were Just looking for excitement
and we reckon we got it."
IMP.
AN HOUR OF TERROR (March 1).— As a child
Jane had been frightened by fire and had lost
her speech. Matt loves her and always hopes
that she will regain it. Jane's great amuse-
ment is the phonograph. One day she Is alone
and thieves enter the house. She is unable to
call for help, but she takes the receiver of the
telephone off the hook and places the phono-
graph near the phone. She then plays "Listen
to This Cry of Help."
The operator understands the message, and
sends the police. Before they arrive, the thieves
hear the machine and try to enter the room.
She piles furniture against the door to keep
them out. Matt appears Just as they are about
to break in. He fights them both. The excite-
ment restores to Jane the power of speech. The
police arrive and take the thieves into custody.
EVIL HANDS (March 2).— The cast: Red
Leary (Edward Hearn) ; Mary Blakewell (Edith
Roberts) ; China Moll (Mrs. Roberts) ; Jake
Lewis (Wilbur Higby) ; Sol (Malcolm Blevins) ;
Chan Loo (T. Du Crow). Scenario by Willis
and Woods. Produced by John McDermott.
Mary arrives in the city with her brother's
card, but she has lost the address. She falls
into the hands of Jake Lewis, who takes her
to a Chinese joint, operated by Chan Loo. Red
Leary has just finished a jail sentence, and
returned to the joint. He passes his gun hur-
riedly to Chan as a policeman enters, Chan
hides it under some papers. Red seems startled
at the glimpse he has of the young girl, when
Jake brings her in. He quietly phones the po-
lice, but he is overheard and attacked by Sol.
There is a fight, and Red knocks out Sol. Then
he enters the room where Jake has taken Mary.
He knocks down Jake, and takes his hat and
coat. He then rescues Mary, and giving her
money, sends her home to the country. He
then returns to the den and gives himself up
to the police.
TANGLED THREADS (Two parts— March 4).
— The cast: The Orphan (Jessie Beaton) ; The
Young Lawyer (Lorimer Johnson) ; The Crook
(Ted Sloman) ; The Artist (John Bruno).
Scenario by William Seiter. Produced by Alan
Forrest.
A young author lives in a poor neighborhood,
and feels sorry for a girl, who has just been
left an orphan by the death of her mother. He
takes her to the home of an artist friend of
his, an elderly man, who offers her a home.
The author and the girl become attached to
each other. A day comes when the artist can
no longer find a market for his work. The
author meets the girl returning with an unsold
picture, and gives her the money for it, though
it is all that he has. She goes to buy the first
good meal that they have had for days. An
auto knocks her down, and she sustains a spinal
injury. The doctor advises the services of a
specialist. The artist and the author do not
know where to turn, as they cannot afford the
specialist's prices. Discouraged, the author goes
out, and enters a saloon. He is joined by a
crook, who offers him $1,000 if he will help
him pull off a job. The author accepts. The
crook plans to rob a rich man's home. He in-
structs the author to go upstairs. In his inex-
perience, the author knocks down a statue. The
owner of the house catches the author and a
fight ensues. The crook fires, and kills the
owner. The police hear the noise and force
their way in. The crook and the author escape
as the officers ent#r by the front.
A detective finds a footprint, and traces the
owner of it to a saloon. Here he finds the
author and the crook, and attempts to take
them prisoners. He offers them a light sen-
tence if they will give the names of the rest
of the gang. The crook appears to consent, but
then knocks over the lamp. In the confusion
the author escapes to his own home. Later he
reads in the paper that the killer of the house
owner has confessed in jail, and that he him-
self is not implicated. He receives word that
his play has been accepted and that he will be
paid a good sum in advance. With joy he goes
to the artist's house and tells him and the girl.
She is ultimately cured by an operation, and
marries the author.
BISON.
THE TORNADO (Two parts — March 3). —
The cast: Jack Dayton (Jack Ford) : His Irish
Mother (Jean Hathaway) ; Slick, his partner
(John Duffy) ; Pendleton, Mayor of Rock River
(Pete Gerald) ; His Daughter Bess (Elsie
Thornton); Chief . of the Coyote Gang (Duke
Worne).
All the men in the neighborhood love Bess,
the daughter of the Mayor of Rockville, but she
treats them coldly. Among this number is Jack
Dayton, a son of Old Ireland known as the
"No-Gun-Man" and Lesparre, leader of the
Coyote gang.
Lesparre brings his gang to town, holds up
the bartender, secures all the whiskey they
want, then robs the bank belonging to the May-
or, who offers $5,000 reward for the return of J
the stolen property. Jack's great desire is to \
get enough money to send to his mother in Ire-
land, to pay for the cottage in which she lives; |
so he starts after the bandits unarmed, al-
though he is urged to take a gun.
In the meantime, Lesparre has also kidnapped i
Bess and taken her to a place In the hills I
known as Coyote Hole. When Jack learns of
this, he redoubles his efforts. He allows him-
self to be captured by the bandits, and on be-
ing taken before the chief, tells him he wishes I
to join the gang ; and the chief finally consents, j
As soon as everyone is asleep, Jack enters i
the room in which Bess is imprisoned, and helps !
her to escape. He then wraps his blanket about
him 'again and goes to sleep. In the morning
the loss of the girl is discovered and Jack Is
suspected ; and is locked in the room in which
Bess was imprisoned. He finds the money and
papers hidden in the bed, watches his chance,
attacks the two men who are guarding him,
defeats them after a desperate fight and
escapes with the money. He reaches the rail-
road and climbs on a passing freight train. The
gang follows closely, and after a fight, Jack
throws Lesparre off the train, He finally
reaches Rock River, is acclaimed a hero, re-
turns the money and papers to the Mayor, and
receives the girl in exchange.
GOLD SEAL.
MARY FROM AMERICA (Three parts— Feb.
27). — The cast: Mary Moore (Ruth Clifford);
Viscount Yorke (Douglas Gerrard) ; John Jen-
kins (Percy Challenger) ; Harold Jenkins
(Francis Marion) ; the Rev. Wm. Snodgrass (L.
De Noskoski) ; Uriah Snodgrass, K. C. (Harry
Crane) ; Lady Jessica (Margaret Whistler).
Scenario by Maude Grange. Produced by Doug-
las Gerrard.
Two English lawyers have just finished read-
ing of the death of John Jasper, who has left
his fortune in charge of Lady Jessica, to be
disposed of as she sees fit. The heirs are to be
called together to await the coming of Lady
Jessica at Shipley Manor. The lawyers chuckle
for they well know how John detested his fawn-
ing heirs and trusted nobody but Jessica, who
snubbed him.
At the lodge live Harold Jenkins and his
grandfather. The boy is a cripple and spends
his time reading fairy tales. He watches each
passing vehicle. Viscount Yorke smiles and
tosses him a coin. A sweet-faced girl throws
him a bunch of flowers. The child believes
that the Fairy Prince and Princess have ap-
peared. Mary shyly enters the mansion. The
others look at her with contempt. The house-
keeper sends her to an attic room. Only Vis-
count Yorke treats her civilly.
Yorke and Mary gradually become friends,
though she makes fun of his monocle. The two
spend a great deal of time with Harold. Finally,
the girl talks with John Jenkins about an op-
eration for his grandson and is told that they
are too poor. She appeals to the Jasper heirs
but is ignored by all except Yorke, who con-
sents to pay all expenses. The heirs become
inpatient because of the non-appearance of
Lacjy Jessica. At last she arrives and they im-
mediately begin to fawn upon her. But she
sees through them and asks for Mary and all
are surprised. Mary appears, attired in an ex-
quisite gown. Everyone is astounded, while
Lady Jessica hobbles to meet the girl, who
greets her with affectionate familiarity, and
hands her a paper.
The heirs are uneasy, as Lady Jessica says,
"I knew you would fawn on me, so I sent Mary.
She is my heiress and has no need of the Jasper
millions. Here is her decision which is also
mine." Then the lawyer reads that the estates
are to be divided among the people who have
labored on them ; hospital for crippled children
is to be founded ; one-fourth is to be settled on
Harold, and the remainder to be divided equally
among the heirs.
Mary has slipped away and has gone to see
Harold, who is still in bed from his operation.
Yorke has arrived before her, and she hears
him questioning the child as to whether a prin-
cess ever loved an ass. Harold sees Mary and
tells her that the Prince loves her, but is afraid
to say so, because he's bewitched and thinks he
is an ass. Mary hides her face in the child's
pillow, half laughing, half crying, and Yorke
laughs also, holding out his hand to her. Harold
puts Mary's hand in Yorke's and says solemnly,
"And they lived happy ever after." Yorke
draws Mary into his arms.
L-KO.
AFTER THE BALLED-UP BALL (Two Parts
—Feb. 21). The cast: The Ball Guest (Phil
Dunham); The Lovely Lady (Lucille Hutton) ;
The Fat Lady (Merta Stirling) ; Lucille's Hus-
band (Charles Inslee).
Lucille persuades her husband that she must
go to Mrs. Highlife's ball, even though he does
March 3, 1917
THE MOVING PICTURE WORLD
1405
not want to go. Phil decides to go, too. He
gets into his antiquated dress-suit, puts a flask
in his pocket.
The fat lady dresses up in her very best
igown and goes to the ball, too. Phil gets thirsty
1 from dancing, and finding the punchbowl, he
jadds something from his flask to give it a lit-
| tie more flavor. Then he drains the bowl.
While the fat lady is crossing the hall Phil
! steps on the train of her dress, tearing it. All
, the guests are shocked, and ttnj hostess brings
the fat lady her cloak. She goes home. Lu-
cllle's husband relents after she has gone, anj
turns up at the ball. He is jealous of the at-
tentions which his wife receives. As Mrs. Pat
Lady is on her way home, a policeman tries
to arrest her for not being properly dressed,
and so she discovers that half of her ?owu
Is missing.
Phil, Lucille and her husband, and the fat
lady, return to the apartment house where
they live. Phil has a hard time finding his door.
He enters Lucille's room by mistake. Then en-
sues a general mix-up.
The police are called, and chase Phil to
the roof. Lucille's husband follows them, shoot-
ing madly. They all run around the edge of
the roof and down the fire escape. Phil takes
a bicycle from an old man, and Lucille's aut>-
band chases him in a Ford. The chase takes
them all to a pier and they end up in ;he
water.
SPIKE'S BIZZY BIKE (Two parts— Feb. 28).
— The cast : M. T. Head (Dan Russell) ; Sweet-
heart (Marjorie Ray) ; Jess Cuckoo (Vin
Moore). Directed by Craig Hutchinson.
Dan, a bicycle rider, is entered for the six-
day race. His rival is Jess Cuckoo, and both
are determined to win, for both love the same
girl. Dan trains vigorously as he is told he
must reduce. The trainer is a bearded peda-
gogue, in whose luxuriant whiskers Dan firds
a little bird. In a boxing bout the trainer gets
decidedly the better of it, until Dan discovers
a horseshoe and a hammer head in his gloves.
Then everything comes Dan's way. Whiskers
eats a huge meal, while Dan, who is on a diet,
has to be satisfied with a biscuit and a glass of
water. His rival, in the meantime, does most
of his training in bed.
Both go to call on their sweetheart. Jess
has brought a piece of mistletoe, which he
hangs on the chandelier. He stands under it
and the girl kisses him. Dan sneaks in, hides
a brick in the mistletoe, and attaches a string
to it. Jess again stands under the chandelier,
and Dan lowers the brick onto his head. But
when Jess does the same to him later he does
not find it so funny.
The day of the race arrives. Dan has a
patent arrangement, concealed by his dressing
gown. There is a small gasoline motor at-
tached to his bike. Jess discovers this and
plans revenge. He fills the gasoline can with
nitroglycerine. Dan returns for a renewal of
gas, and fills the tank with nitro-glycerine in-
stead. He rides madly around the track, and
the crowd flies in terror from the explosion.
The police are called, and the chase proceeds
through buildings and houses, until Dan ends
in one last explosion, which lands him under
a pile of debris.
RED FEATHER.
THE GIRL AND THE CRISIS (Five parts—
Feb. 26). — The cast: Ellen Wilmot (Dorothy
Davenport) ; Oliver Barnitz (Charles Perley) ;
Jacob Wilmot (Harry Holden) ; The Hon. Peter
Barnitz (Wm. V. Mong) ; David Houston (Al-
fred Hollingsworth) ; John (Forrest Seaberry).
Written and produced by William V. Mong.
A pickpocket steals the purse of Ellen Wil-
mot, a society woman, and Oliver Barnitz,
Lieutenant-Governor, catches the man and re-
stores the bag to her. Later they are intro-
duced and become friends.
Jacob, Ellen's father and president of the
Wilmot Reservoir Company, has completed plans
for a reservoir which will supply water for
irrigating one and a half million acres of land.
But some of the citizens of Old Town, which
has been condemned to make way for the reser-
voir, are not satisfied with the price for their
land and begin a riot. David Houston, a peace-
loving citizen, comes to Wilmot to inform him
that Jere Yaukey and his grafters are playing
politics against his company and that he can
expect violent resistance from Old Town. Know-
ing that several million dollars are involved
the grafters are plotting to blackmail Wilmot.
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A large crowd led by Willis gathers to make
demands upon the company. Poole, a resident
of Old Town, sides with Wilmot and attempts
(«> appeal to the rioters. When the mob begins
to throw stones he starts to Are at them, but
is restrained by Wilmot and Houston.
The police are called by Wilmot, but they
are unable to cope with the mob and urge Wil-
mot to appeal to the state for protection. Ellen
drives to the reservoir and is barely saved by
her father and Davis. When Wilmot is phoning
for help, Payton, a rioter, shoots the phone
from the wall so he cannot get connection. A
shed of dynamite is exploded, causing damage
to other buildings.
Oliver Barnitz, seeing something unusual Is
happening, hastens to Wilmot, who tells him
the trouble. Some of thi rioters who have seen
Oliver arrive become greatly excited. Logan,
one of this number, is instructed to tell Yaukey
to warn the Governor before Oliver can get to
him.
Oliver, Houston, Poole and Ellen get in her
car and race to the State House. The Governor,
having heard Yaukey first, refuses to do any-
thing immediately for Wilmot, but says he will
investigate. Oliver says that if he were Gov-
ernor he would uphold the laws of the state.
Poole is struck by these words and begins to
to meditate. As soon as the others have left
the office, he confronts the Governor and yell-
ing, "Let justice be done though the heavens
fall," fires at the Governor, who falls dead.
When the clerks and Oliver, Ellen and Houston
rush into the room, Poole remarks : "I've done
my duty. You automatically become Governor.
Now do your duty and show that you are a
man."
Six months later Poole awaits execution,
while Oliver is besieged to pardon him. Peter
Barnitz has told his son that he wishes him to
sever his friendship with Ellen. Wilmot tells
her that her mother was also Oliver's mother,
having married Barnitz before she married him.
Peter determines to beg Ellen to intercede in
Poole's behalf, but when he arrives at the Wil-
mot home finds Ellen is not in. Oliver worn
out with worry falls asleep. He has a horrible
dream in which his father murders Wilmot and
shoots himself rather than fulfill his duty when
it concerns the punishment of his own father
he shoots himself. He awakes and prays for
help. Finally he phones to release the prisoner,
but Poole dies of heart failure. Ellen tells
Oliver she could never have forgiven him if
Poole had been executed.
UNIVERSAL SPECIAL FEATURE.
THE PURPLE MASK (Episode 10— "The
House of Mystery" — March 5). — The cast: Pat-
ricia Montez (Grace Cunard) ; Detective Phil
Kelly (Francis Ford) ; His Assistants (Pete
Gerald, Jerry Ash) ; Pat's Aunt (Jean Hatha-
way). Written and produced by Grace Cunard
and Francis Ford.
After the race, Pat releases Kelly from the
"House of Mystery," in which he was impris-
oned. At the next session of the Apaches, Pat
is informed that a gang of politicians have col-
lected immense sums of money for a purpose
against the public welfare, so she makes plans
to recover the cash which is held in two safes,
located in different parts of the city buildings,
and distributes it among the people. Kelly has
been retained by the boodlers to protect their
interests, Pat again traps him and his men in
the House of Mystery. She then causes a fake
wall to be built, representing the side of the
room where Safe Number 1 is located. Trans-
ferring this wall to a useful position, she works
behind it, and secures the money.
Pat then releases Kelly, after warning him
she intends to loot Safe Number 2. In spite of
his efforts to frustrate her plans she succeeds,
and is making her get away when Kelly over-
takes her in his machine.
Safe Number 2 was located in the upper rooms
of a building near the outskirts of the town.
By working from the roof Pat uses gas to
stupify the watchman, and then gets into the
office by means of a hole made in the ceiling
of an adjoining room, opens the safe and
escapes by climbing down from the roof by
means of a tree that grows with Its upper
branches within reach of the building. As the
episode ends, Kelly has halted Pat, climbed Into
the tonneau, and covered her with his revolver.
UNIVERSAL.
ANIMATED WEEKLY NO. 59 (Feb. 14.) —
Smothering a City. — Dense clouds of smoke
from burning coke at gas plant sets thous-
ands to coughing — New York City.
U. S. Army Quits Mexico. — Animated camera-
New Improvements of
The Motion Picture Camera
Send postal, Know how Universal Motion Picture
Camera gives greater Permanence, Speed. Accuracy, Ligjit
Weight. Results. A dozen great advantages. Address
Barke & James, Inc., 240 E. Ontario St., Chicago. Sol*
Wholesale Agents.
Write for Announcement
1406
THE MOVING PICTURE WORLD
March 3, 1917
man on Job when Pershing's veterans return
from punitive expedition across border — Near
Columbus, New Mexico. Subtitles: Troop L,
6th Cavalry advance guard. 1st New Mexico
Infantry. Motor trucks carry supplies. Army
mule still useful. Chinese and Japanese flee
under American guard. Reviewing 1st New
Mexico Infantry. Vaccinating small refugees.
Five Detained Ships. — Police guard German
ships from vandals — New York City.
Seeking Explosion Victims. — Dig for bodies
of 2!) who died in fire following gas blast —
Chicago, 111.
Dare U-Boat Zone. — These liners won way
safely through ocean's twin menace of torpedoes
and mines — New York Harbor, N. Y. Subtitles :
French liner, Espagne. Canadian soldiers on
furlough. Helene Dutrieu, aviatrice, comes to
offer services to U. S. Lapland reaches port
safely. Her stern gun. U. S. Torpedo boats
guard neutrality. S. S. Mongolia back from
war zone. S. S. Pioneer, oil tanker, recalled
from war zone. Belgian training ship L'Avenir
now used as merchantman. Capt. Hartley,
American commander, replaces British captain
aboard S. S. St. Louis.
Ready for Inauguration. — Building seats for
throng that will see President Wilson renew
oath of office — Washington, D. C.
Guarding Pacific Coast. — Torpedo boat de-
stroyers and submarines patroling the Western
seaboard — Los Angeles, Cal.
Wall Street Shows Patriotism. — "Big busi-
ness" signifies support of President In crisis by
flying Old Glory— New York City.
Spectacular Zero Blaze. — Ice hampers smoke-
eaters and makes ruins picturesque at $300,000
fire — St. Louis, Mo.
White House and Embassies Under Guard. —
Federal authorities station police in front of
executive mansion and the residences of German
and Austrian Ambassadors — Washington, D. C.
Subtitles : At the entrance to the White House.
In front of the Austrian Embassy. The German
Embassy.
Cartoons by Hy Mayer.
REX.
THE RENTED MAN (Two parts— March 1).—
The cast: The boy (Francis Marion); the
rented man (M. K. Wilson) ; the mother (Claire
McDowell) ; the little girl (Elizabeth Janes) ;
her father (George Pearce). Scenario and pro-
duction by Ruth Ann Baldwin.
The little boy was lonely. He never had any
one to love him, as he could not remember his
father and his mother was always away resting
her nerves. He would picture how it would be
to have a real father and mother, but he had
to be satisfied with his housekeeper.
Every night after supper he would go to the
gate and see the little girl next door meet her
father. One night he looked through the win-
dow into their living-room, where the little girl
was playing with her father. The housekeeper
not noticing the little boy's absence had locked
the door, so he sat on the step to wait. There
he fell asleep. Later the man to whom the
housekeeper had rented a room in the house,
In order to turn an extra penny during the
time her mistress was away, found him. He
carried the little boy to bed.
The next day the little girl was swinging on
the boy's gate, and she taunted him with hav-
ing no father. A plan came Into the boy's
mind. That night he proposed to the man to
rent him as a father for so much every week,
the man to agree to "bring things home every
night." That night he rushed out with joy to
meet his father, with the little girl. Both found
things in the men's pockets, and both were
supremely happy.
One night the boy dreamed that his mother
had come home, that she met the rented man,
and that he turned out to be his real father.
He woke up fully to hear voices in the next
room. He went In and there to his Joy he
found that he had dreamed true. Both his
parents promised to stay at home forever after-
wards and love him.
THE FUNICULAR RAILWAY UP THE
NIESEN (On Same Reel as Foregoing). — The
funicular up the Niesen, the beautifully shaped
mountain on the border of the Lake of Thun,
in the Bernese Oberland in Switzerland, is the
subject of this educational. We mount with
the car, obtaining a wonderful view of the
snowy Alps as we ascend. We see the chain of
the Elger, Moench and the Jungfrau, one of
the most famous groups in the world, which
are translated Devil, Monk and Young Girl.
Arrived at the summit, we see the sunrise, with
the peaks like Islands in a sea of cloud.
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CUB.
JERRY'S ROMANCE (March 1).— The cast:
Jerry (George Ovey) ; Hank (Arthur Munas) ;
Archy (Clair DeWitt) ; Lawyer (Arthur
Munas) ; The Maid (Claire Alexander) ; Isa-
belle (Helen Gllmore).
Being a plebeian, Jerry makes no Impression
upon Lady Isabelle with bis love making and
she accepts Archy, a man of title. Disconsolate,
Jerry goes to a park and is approached by a
man who introduces himself as a lawyer and
who tells Jerry he has inherited a title and is
rich. Jerry accompanies the lawyer and Is paid
two dollars, the remainder haviag gone for legal
fees. He advises Jerry to dress befitting his
rank aad he buys an outfit which he thinks Is
O. K.
Archy and Lady Isabelle are married and
Jerry is iavited to the wedding and does the
wrong thing at the wrong time. Lady Isabella
has a wayward brother who comes to her for
financial aid. Archy sees her giving money to
him and his suspicions are aroused. Further
evidence warrants him doing something desper-
ate and he hires Jerry to put the man out of
the way. Jerry is unsuccessful and in despair
Archy leaves.
Lady Isabelle sends for Archy and he returns
at night. He spies his wife's brother sleeping
under the bed, and Jerry, who is hiding behind
the screen, while there is the maid reposing
in the cradle. Horrified he calls Lady Isa-
belle to account. Explanations are made and
all ends happily.
MONOGRAM.
THE ADVENTURES OF SHORTY HAMIL-
TON (No. 7 — "Shorty Hooks a Loan Shark" —
Two parts — Feb. 26). — Shorty, after hearing
from Anita that she still loves him, doubts her
word and starts out for a big time. He meets
Ralph Simms, the son of the ranch owner, and
finds that he has lost all his money. Anita is
notified that a notorious loan shark is operating
near the Arrowhead ranch and sets out to cap-
ture him.
Jabez Sawyer, who loans the boys money, gets
hold of some bonds through Ralph and h? writes
and tells Ruby, Ralph's wife, that if sbe will
come to his office he will give her information
regarding them. Ruby goes to the office and
Sawyer embraces her. Shorty comes upon the
scene just in time. Later Anita arrives and
Sawyer is recognized as the loan shark and
arrested.
NIAGARA FILM STUDIOS.
THE PERIL OF OUR GIRL REPORTERS
(Episode No. 10 — "Taking Chances"— Two
parts — Feb. 2G). — Virginia Randolph, a southern
girl, comes to New York and gets work on one
of the big newspapers. Her first assignment Is
to expose the harpies who prey on young girls
at the railway stations. She is seen walking
off with a notorious young fellow, by a young
southerner, who some two years before asked
her to marry him. He follows the couple to a
house, which he knew to be a den of thieves.
He enters, pretending to be one of the gang
and, after hearing Virginia's story, he aids her
to land the gang behind the bars.
MUTUAL STAR PRODUCTION.
THE GREATER WOMAN (Powell— Five
parts — Feb. 26). — The cast: Auriole Praed
(Marjorie Rambeau) ; Otto Bettany (Hassan
Musselli) ; Leo Bannister (Aubrey Beattle) ;
Ida Angley (Sara Haldez) ; Eustace Praed
(Frank Ford). Directed by Frank Powell.
Auriole Praed, a young girl. Is admired by
Leo Bannister, a neighbor. Bannister embraces
the girl and she, realizing the power he holds
over her, asks her brother to take her away.
They go to Paris, where Auriole falls In love
with and marries a struggling young artist by
the name of Otto Bettany. Auriole and her
husband return to New York and there the
young woman becomes a mother.
Bannister, In the meanwhile has become a
wealthy and influential man and seeing Auriole
determines to win her. He orders Ida Angley,
an adventuress, to ensnare the artist In her
affection and this the woman Is successful In
doing. Later Otto accepts Leo's proposition of
exchanging his wife for Ida. Otto decides to
commit suicide and Is saved Just In time by
his wife.
For Perfect Laboratory Results
INSTALL
CORCORAN TANKS
A. J. CORCORAN, Ine. BlV0yo™™ciTT
March 3, 1917
THE MOVING PICTURE WORLD
1407
MY FIGHTING GENTLEMAN (Five Parts —
American — March 1). — The cast: Frank Car-
lisle (William Russell) ; Virginia Leighton
(Kraucelia Billington} ; Colonel Carlisle
(Charles Newton) ; lluntly Thornton (Jack
Vosbuigh) ; Isaiah Gore (Clarence Burton) ;
Judge Pembroke (Harry Von Meter) ; Jubilee
(William Carroll) ; Jim (Sid Algier). Directed
by lid ward Sloruan.
At the outbreak of the Civil War, Colonel
Carlisle, at his home in Virginia, hotly declares
for the South, but his ouly son, Frank, home on
leave from West Point, can see only dishonor
in such a course for himself.
Four years later the mother waits for her
son in the war-swept plantation. Her husband
has met a gallant death. When Frank returns
he is snubbed by his former friends and by Vir-
ginia Leigbton, the girl whom he has loved
siuce childhood. He coufldes in his mother. She
suggests they go to the North to live, but Frank
says they will stay.
01' Jubilee helps him and they set to work.
This serves to further antagonize the people and
Virginia exclaims, "A gentleman would not soil
his hands, nor stoop to do 'nigger' work." Frank
is deeply grieved at her stand. Huntly Thorn-
ton, a former friend of Frank's and a rival for
Virginia, is a drinker, gambler and bully, but
he succeeds in gaining her favor. Frank is
aware of the danger of the negroes' new-
found freedom. Carpet-baggers have al-
ready begun their work. After hearing Isaiah
Gore, the leader, Frank humbles his pride and
secures an interview with Judge Pembroke.
Thornton becomes acquainted with Isaiah
Gore, who lends him money. Frank Is later
nominated for the State Senate against Thorn-
ton. Frank saves Virginia's life. Thornton and
Gore plot to disgrace him by placing on him the
stigma of murder. They plan to attack his
mother, drug a colored boy, drive him crazy by
"voodoo" spells and send him back to attack
Mrs. Carlisle. Chance puts Virginia in the
crazy boy's path, and Thornton, believing that
Virginia has been a victim, shoots the negro
and carries Virginia away. Frank is led to be-
lieve that Jubilee has killed the negro in aveng-
ing Mrs. Carlisle, who has fainted at the sight
of the body. Frank, to protect his mother's
honor, has Jubilee take her out of the room and
determines to claim that he killed the negro as
a thief. The mob, led by Gore, breaks in, clam-
oring for Frank's blood. His goal is the Judge's
home, and he gets as far as Virginia's home
with a bullet wound in his arm, and Virginia
hides him. Surprised, Frank learns his mother
was not the negro's victim. Frank and Vir-
ginia realize it is a plot of Gore and Thornton.
They succeed in gaining the confession of Thorn-
ton and unmasking Gore. Frank is exonerated
and his election assured. And a dearer tri-
umph comes when he learns Virginia has al-
ways loved him.
AMERICAN.
CALAMITY ANNE'S PROTEGE (March 2).—
The cast: Calamity Anne (Louise Lester) ;
John Wengle (J. Warren Kerrigan).
Sad-Eyed O'Brien commits suicide and leaves
his daughter to the care of Calamity Anne. All
the cowboys are enamored of her. Calamity,
however, means that she shall marry a lord or
"dook" and so keeps the boys away.
Handsome John Wengle is a suitor for the
girl's hand but to no avail. One day a smartly
dressed chap from the city arrives and imme-
diately Calamity decides he is the one for her
ward. The girl and the city chap elope and
all was happiness in Calamity's hut while all
was sorrow In the corral.
CUPID AND A BRICK (March 3) — .The cast:
Jim Reynolds (J. Warren Kerrigan) ; Bob War-
ren (Jack Richardson).
Jim Reynolds works in the village brickyard.
He loves Mabel Whitaker but she gives her
affections to Bob Warren. In a fight In the
brickyard. Bob hits Jim over the head with a
brick and lays him out. During his convales-
cence, Jim is attended by Mabel every day.
Later, when he is well, Jim picks up another
brick and asks Bob to hit him again that maybe
Mabel will marry him if he does.
VOGUE.
A RUMMY ROMANCE (Two parts — March
4). — The cast: The Country Boy (Paddy Mc-
Quire) ; The Girl (Lillian Hamilton) ; The
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Girl's Father (Larry Bowes) ; Moonshine Joe
(Owen Evans).
Paddy, a simple country boy, Is in love with
Lillian, a moonshiner'* daughter, lie manages
to get in bad with both mooushiuers and revenue
officers. LIH'uu is abused by her father and
Paddy longs to help her and take her nwuy
from her unhappy existence. He is caught by
the revenue officer and is forced to betruy the
moonshiners. After much excitement, Paddy
and Lillian manage to eseape the revenue men
land the moonshiners and elope.
MUTUAL.
MUTUAL WEEKLY 112 (Feb. 21).
Paris, France. — New street costumes by Dre-
coll.
New York City. — What the men are wearing
(Courtesy Nat Lewis, haberdasher. New York;.
Subtitles: Palm Beach dinner jackets made
of Shantung silk. Satin faced, lapels of same
shade. Sheer wing collar; black bow tie, stiff
bosom shirt. White linen vest. Norfolk jacket
with novelty belt
Buffalo, N. Y. — Severe winter cripples traffic
on Great Lakes. Tug boats plow through ice to
keep harbor open.
Glendora, Cal. — Orange day. Western news-
boys will send 100,000 oranges to the newsboys
of the East.
San Francisco, Cal. — Heavy fog causes col-
lision on bay. Big freight car ferry crashes
into steamer.
Newburgh, N. Y. — Seven thousand spectators
see eastern championship speed skating races.
Kuehne wins two titles, the mile and half-mile
championships.
New York City. — The steamships St. Paul, St.
Louis and New York held at piers awaiting de-
cision as to safety at sea. First time the three
vessels have been in same port at same time In
18 years.
Brooklyn Navy Yard. — Naval Militia Guns are
dismounted to arm American liners. Trans-At-
lantic passenger boats will go armed against
submarine attack.
Washington, D. C. — War or peace. Radical
Pacifists march on Congress seeking a referen-
dum.
Washington, D. C. — Count von Bernstorff
starts for home. Leaves German Embassy for
embarkation on S. S. Frederick VIII. Sub-
titles : On platform of special train as it ar-
rives at pier in Hoboken, N. J. Silent and or-
derly farewell as the steamer sails for Sweden.
Havana, Cuba — Belgian relief day in the Pearl
of the Antilles. Society girls collect money for
King Albert's suffering subjects.
Lima, Peru. — South Americans are preparing
for part in world's imbroglio. Crack cavalry
regiments in daily drills.
Havana, Cuba. — Plot to overthrow govern-
ment starts revolt. Troops Join the revolution.
U. S. offers guns and ammunition. Subtitles:
Cuban recruits at Moro Castle (exclusive pic-
tures by Mutual Weekly). Lieut. Terry (in
center), who discovered the plot.
Pathe Exchange, Inc.
HEARST PATHE NEWS NO. 13 (February
10.).—
St. Paul, Minn. — Thrill after thrill is pro-
vided by amateur skidors as they vie with each
other in spectacular leaps to win the National
Championship. Subtitles : Gilbert Hagene jumps
124 feet. Some spills of course are to be ex-
pected.
Burbank, Cal. — James J. Jeffries, once the
pugilistic champion, yields to the call of the
land and is now a model farmer. Subtitle: He
has a host of chicken friends.
Boston, Mass. — The trawler Billow resembles
an Atctic exploration ship when it arives In
port completely covered with ice. Subtitle : The
crew soon gets busy clearing the decks.
London, England. — Germany's ruthless war-
fare enkindles a patriotic wave which marshals
the country to still greater effort. Subtitles:
Miss "Tommy Atkins" cheerfully enlists in
arduous tasks so that more men may be free
for the firing line. Whole armies of courageous
women are eager for service in the field.
Capetown, Cal. — Another ship is added to the
sea's terrible toll in the past year, as the S. S.
Bear is wrecked on the sand-bars. Subtitles :
The lower deck. The waves have forced their
way inside the vessel.
Jacksonville, Fla. — Large numbers of alli-
gators are being bred on Southern farms. In
anticipation of their valuable hides. Subtitle:
The clumsy animals also go in for water sports.
STATE RIGHTS
Bought — Sold — Released
California and Arizona
ROBERT A. BRACKETT
Knickerbocker Bldg. LOS ANGELES
1408
THE MOVING PICTURE WORLD
March 3, 1917
Puna, Hawaii. — The volcano of Kilauea Is
again a seething flood of molten lava, which
threatens to devastate tbe countryside by a
violent eruption. Subtitles: Tbe lava rises with
tible force, often spouting up in boiling
fountains. The volcano of Haleuiaumau, called
by the natives the "House of Everlasting Fire."
El Paso, Texas. — Hundreds of homeless Mexi-
cans See their bandit-ridden country when the
American Expedition returns. Subtitles : They
are stopped at the border by immigration offi-
cials for examination. The United States pro-
vides a haven for the refugees.
Washington, D. C. — The Government honors
the rights of Count Von Bernstoff, and places
a strong guard about his home. Subtitles :
The gate of the White House is policed for the
first time in many years. The German wireless
station at Tuckerton, N. J., operated by the
United States. The Naval Militia is supplied
with guns to defend New York City's bridges.
At America's Call. — The entire Nation mo-
bilizes its activities behind the President. Its
greatest scientists constitute the Naval Advisory
Board. Subtitles : Henry Ford offers the use
of his Immense plant without any profit. The
Volunteer Mosquito Fleet organizes its speedy
submarine chasers. Vincent Astor, enlisted as a
Naval Ensign, does his little bit. American
Womanhood.
HEARST PATHE NEWS NO. 14 (Feb. 14).—
Tampa, Fla. — Manned by a "villainous"
crew, the Private Craft Gaspar sails up the
harbor to open the Annual Carnival. Subtitles :
Ye Mystic Krewe of Gasparilla disembarks to
Invade the city. The Mayor surrenders the
city's keys to the Chamberlain. A Parade of
gorgeous floats is a feature of the jubilee.
Berkeley, Cal. — American Army officers in-
spect a number of airplane motors being manu-
factured for the Russian Government. Subtitle:
These motors can be turned out in large quan-
tities for the United States in case of need.
Miami, Fla. — Engineers constructing the Dixie
Highway face the most difficult part of the
work when they attempt to build a road across
the Everglades. Sub-titles : Dynamiting the
underlying rock. The Tamiami Trail, used by
the Seminole Indians for over a hundred years.
Up a Stump (Magazine Section). — An animated
cartoon.
Columbus, N. M. — Home again ! Uncle Sam's
gallant boys, ten thousand strong, return from
their punitive expedition in Mexico. Subtitles :
Across the boundry line — leaving hopes of Peace
and Possibilities behind. The border city wel-
comes the boys back again. The long column
files past the flag-draped stand reviewed by
General Pershing.
Colma, Cal. — Violets now enrich the products
of the Golden State for the favorite blooms are
being cultivated in many gardens. Subtitle:
A pleasant task.
New York City.— With Old Glory proudly
flying, the American ship Rochester sails for the
blockaded zone, in defiance of Germany's threats
of ruthless warfare. Subtitles : The intrepid
Captain who recognizes no orders but those of
Uncle Sam. The Orleans is another American
vessel to brave the dangers of submarine at-
tack.
Charleston, S. C. — The German Interned liner
Liebenfels is suspiciously scuttled in the harbor
by its crew when America breaks with the
Teutons. Subtitles : The crew of the German
prize ship Appam is taken from the vessel for
safer keeping in the Philadelphia Navy Yard.
All precautions are taken to protect railroad
bridges. Patriotic women bring good cheer to
the Naval Militia boys on watch in New York
City. Wall Street responds to the spontaneous
•wave of loyalty that sweeps the country — assur-
ing hearty financial co-operation when necessary.
St. Louis, Mo. (For St. Louis only). — The
cold weather handicaps the firemen as they fight
the dangerous $300,000 blaze which strickens the
business district.
Toronto, Can. — Prominent officials attend the
funeral of Lieutenant Colonel W. C. McDonald,
one of the city's most popular soldiers. Sub-
title: Full military honors are accorded the
dead hero.
New York City (New York Exchange only). —
New York's Marshal Thomas McCarthy who
would be in command of the Metropolitan
District if martial law were declared.
PEARL OF THE ARMY (No. 12— "The
Foreign Alliance" — Two parts — Feb. 18). — The
east: Pearl Dare (Pearl White); T. O. Adams
(Ralph Kellard) ; Major Brent (Theo Friebus).
Pearl Dare locates the schooner of the Silent
Menace, boards and overhears him say to his
henchmen "In five days we meet at Colon. Our
submarine waits at Barstable inlet at ten to-
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night. I will go down on this schooner which
is loaded with ammunition. The American fleet
is in the Pacific. On Friday next I will destroy
the canal."
Contriving an entrance into the captain's
stateroom, Pearl is astonished to find Adams
behind her soon afterwards. He claims he is
spying on them as she is, but she refuses to
believe him.
Pearl finds an empty bottle, hastily writes a
note to her father offering a reward to the one
who finds it and will rush it to him, and throws
it overboard. The bottle with the note is found
by two fishermen who take it to a Government
cutter, whose commander sails for Barstable In-
let. Through the periscope the Foreign Alli-
ance see the cutter coming and prepare to
launch a torpedo at it. Before they can do so,
a well directed shell from the government boat
burst the top of the submarine and the water
comes gushing in, catching the Foreign Alliance
emissaries like rats in a watery trap. On board
the schooner Pearl again accuses Adams of be-
ing the Silent Menace. Ignoring her accusa-
tions, he beckons her to look through the key-
hole in the door of the captain's cabin. She
looks through and sees Don't Miss the next
episode — "MODERN BUCCANEERS."
PATRIA (Episode No. 7— "Red Dawn"— Two
parts — Feb. 25).— The cast: Patria Channing
(Mrs. Vernon Castle) ; Donald Parr (Milton
Sills)'; Baron Huroki (Warner Oland).
In order that she may keep Captain Parr in-
formed of Huroki's further plans to gain pos-
session of the $1,000,000 Preparedness Fund
she has inherited and control of the Channing
Munitions Plant, Patria continues assuming the
role of Elaine, the dancer, who was killed by
her jealous manager and whose body was spir-
ited away by Huroki's henchmen.
Senor De Lima presents contracts for delivery
of vast munitions which bear Patria's signature,
cleverly forged, but which are shown to be
worthless when Parr presents a power of at-
torney signed by Patria four days before. De
Lima insists on an immediate marriage and
after consulting with Donald she consents. Parr
employs a woman to claim De Lima as her hus-
band and they arrive in the nick of time to stop
the ceremony, and Patria leaves with Parr.
Huroki realizing that he has been fooled as to
Patria's identity resolves on more desperate
methods. With his lieutenants he starts a strike
at the Channing Plant. Parr hurries to the
scene of the rioting. He finds the situation seri-
ous but manages to erect a good defense. Pat-
ria, left alone in New York, suffers increasing
anxiety concerning Parr's danger. Unable to
stand it any longer she orders her runabout and
follows. Huroki and De Lima uncouple a car-
load of dynamite on the top of a grade and
start for the plant. Patria sees the car with
its mission of death and driving furiously
against time reaches a crossing ahead of it.
She stops her runabout directly in its path,
jumps and tries desperately to get away from
the terrific explosion.
CRIME AND PUNISHMENT (Arrow-Gold
Rooster — Five parts — Feb 25). — The cast:
Rodion Raskoinikoff (Derwent Hall Calne) ;
Dounia, his sister (Cherrie Coleman) ; His
Mother (Lydia Knott) ; Razamouhin Porkovitch
(Carl Gerard) ; Andreas Valeskoff (Sidney
Bracy) ; Sonia Marmeladoff (Marguerite Cour-
tot) ; Porphyius (Robert Cummings).
"One death — and thousands of lives restored
to existence. For some useless life a thousand
lives saved from decay and death. Shall not
one little crime be effaced and atoned by a
million good deeds"? So ran Rodion Raskoinl-
koff's creed in the book which was responsible
for his being expelled from the University, but
which elected him the leader of a secret brother-
hood which admired him. The law proving too
hot for him, he is finally forced to flee to
America, still preaching his same doctrine.
Rodion's heart is touched by the poverty on
the East Side and he determines to kill a pawn-
broker who mercilessly squeezes the poor un-
fortunates to their last cent. He accomplishes
the deed, takes money from the safe, uses it
for the needy and manages to keep the guilt
from himself. But the crime is fastened on an
innocent man, who, to escape further torture
of a relentless third degree confesses to a crime
he had no hand in. Then comes Rodion's strug-
gle between his conscience and his creed, and
through the guidance of a "lost sister of the
streets," he rejects the faith he founded and
acknowledges his guilt.
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March 3, 1917
THE MOVING PICTURE WORLD
1409
Miscellaneous Subjects
FRIEDMAN ENTERPRISES, INC.
A MORMON MAID (Five parts — February). — •
The cast: Dora (Mae Murray); Tom Rigdon
(Frank Borzage) ; John Hogue (Hobart Bos-
worth) ; Nancy Hogue (Edythe Chapman) ;
Darius Burr (Noah Beery).
In the late fifties John Hogue, his -wife and
daughter, Dora, are living in a little cabin on
the edge of civilization, directly in the path of
the great caravans of Mormons as they made
their way from the States to their community
in Utah. One of these caravans, under the
guidance of Elder Darius Burr, a power among
the Mormons, passes the Hogue cabin and Tom
Rigdon, a youthful convert to the newer re-
ligion, is impressed by Dora. His interest in
the girl is shared by Burr — but with different
motives.
The Indians raid the Hogue cabin and the
family is forced to join the Mormon party de-
spite the fact that Dora's father and mother
have many misgivings. Arrived in Salt Lake
City, the Hogues are taken aback by the pres-
ence of the Avenging Angels — the peculiar
group of masked men who seem to have unlim-
ited power. Hogue is an industrious man and
soon becomes quite prominent.
Burr, coveting Dora, induces "The Lion,"
head of the church, to insist that Hogue take
a second wife and gains his permission to win
Dora if he can. Meanwhile, Tom and Dora
have become more and more attached to each
other.
Four Angels intercept them and separate
them, Dora being taken into a room adjoining
the council chamber. Hogue is brought in and
forced to marry a woman he has never seen
and Dora is told by Burr that the only way she
can save her father is by marrying him. Ignor-
ant of the fact that he has actually been mar-
ried, Dora decided to comply in order to save
her father.
When Hogue's second wife is brought to the
house by the Avenging Angels, Dora's mother
kills herself. Hogue, Tom and Dora then try
to escape, but are caught by the Angels and
the girl is taken to Burr's household. Hogue
is taken out to the desert to die of thirst, but
makes his way back to the settlement, killing
one of the Angels and donning his peculiar uni-
form, in which he is safe from molestation.
When Dora is brought before the council to
be married, she declares she cannot marry Burr
because of her past sins, and she is condemned
to die. Tom is spirited away by an Avenging
Angel who also unlocks Dora from her prison
cell and flees with them, with Burr in pursuit.
Getting Burr aside, the Avenging Angel takes
him to the spot where the fugitives are hid-
ing— and reveals himself as Hogue. Burr is
sent out into the desert to die, just as he has
condemned Hogue to do, and the three make
their escape from the dread community.
GREATER VITAGRAPH.
ARSENE LUPIN. (Feb. 26 — Five parts).— The
«ast : Arsene Lupin (Earle Williams); Guer-
chard (Brinsley Shaw) ; Guernay-Martin (Mr.
Leone) ; Charolais (Bernard Seigel) ; Anastase
(Gordon Gray) ; Firmin (Logan Paul) ; Alfred
(Hugh Wynn) ; Sonia (Ethel Gray Terry) ;
Germaine (Billle Billings) ; Victoire (Julia
Swayne Gordon). Directed by Paul Scardon.
Gifted with charm of manner and a prepos-
sessing appearance, Arsene Lupin, instead of
employing his talents along legitimate lines,
prefers to match his wits against those of the
French police, with the result that he becomes
the most celebrated crook of his time. Always
after big game, he moves in the most exclusive
circles of French society, and takes advantage
of an opportunity to pass himself off as the
Duke de Charmerace. Assuming the Duke's
title and estates, he sets about the delicate task
of stealing the rare works of art and the enor-
mously valuable jewels belonging to a M. Guer-
nay-Martin.
As the first step in this direction he becomes
engaged to Germaine, Guernay-Martin's daugh-
ter. Under the cloak of their hospitality he
commits a series of audacious robberies, steal-
ing old masters off the walls and always sign-
ing his name on the wall paper to show he
committed the theft. The distracted art col-
lector calls in Guerchard, the shrewdest detec-
tive in Paris, but even under the nose of this
sleuth, the thefts continue as before.
Germaine's secretary, Sonla Kritchnoff, at-
tracts more than the passing attention of Lupin
and before he has finished with the Guernay-
Martins he finds himself in love with her. Guer-
chard finally draws the net of suspicion so
closely about Lupin that the latter is forced to
leave the Guernay-Martin home and hide in his
own apartment. Just before leaving he dis-
covers that Sonia is also a thief, and the shock
of this knowledge determines him to lead a
straight life thereafter and take her along with
him. Though Guerchard trails him to his hid-
ing place he makes use of an ingenious con-
cealed elevator and at the last exciting moment,
slips from between the detective's fingers and
escapes with Sonia to safety.
KITTY MACKAY (Five parts — Feb. 19).—
The cast: Kitty Mackay (Lillian Walker) ; Mag
(Jewell Hunt) ; Lord Inglehart (Charles Kent) ;
his son (Don Cameron) ; his wife (Mrs.
West) ; his nephew (Thomas Mills) ; MacGregor
(William Shea) ; Kitty's guardian (Mr. Fer-
guson) ; his wife (Mrs. Nellie Anderson) ; his
daughter (Beatrice Anderson). Directed by
Wilfrid North.
Sweet Kitty suffers the cruelty of her adopted
aunt and uncle in Scotland, until taken to Eng-
land by her guardian, Lord Inglehart, where
she falls in love with his son. Learning that
through a former escapade of his father the
girl is his sister, the boy denies her love and
she returns sadly to Scotland and slavery, only
to have it all explained when her uncle is
taken ill and confesses that the real daughter
of Lord Inglehart died and she, Kitty, was
adopted in her place to secure allowance from
his Lordship. David and Kitty let us
draw a veil.
the man she still loved — the father of her babe —
had been redeemed
THE SECRET KINGDOM (10th Episode—
"A Goat Without Horns" — March 5). — The
octoroon, jealous of Julia, betrays Phillip's party
into the hands of a Negro Voodoo priestess, who
meets Ramon and for a large sum delivers
Julia into his hands.
Phillip and Juan dicover Julia's absence,
effect their escape and set out in pursuit of
Ramon. The priestess calls a meeting of voodoo
worshippers and sends for the sacrificial goat.
The worshippers work themselves into a frenzy.
Ramon and his party lose their way — and are
without food. Meeting the negro bearing the
goat they offer to buy it — when he refuses, they
slay him, kill the goat and eat it. The Cuban
guide fearing the vengeance of Voodoo, steals
Ramon's rifle, which is provided with a Maxim
silencer, and escapes.
Phillip and Juan capture the guide. Ramon's
party, meanwhile, has been captured by the
Voodoo worshippers, and the priestess decides
a human sacrifice must be made. She prepares
to sacrifice Julia on the Voodoo altar.
Phillip and Juan save Julia as the knife of
the priestess is about to sever her throat, and
the "silent death" which the rifle deals terror-
izes and routes the worshippers — and the white
captives escape.
FOX FILM CORP.
MELTING MILLIONS (Five parts— Feb. 17).
— Balentine inherits a fortune from his father.
He also inherits a fiancee. He sets out to spend
the fortune and would have succeeded had not
Vera Morton stepped in. Miss Morton, the
fiancee, gets his money away from him, and
keeps it until he settles down to earn a living.
Jack changes his mind about marrying Miss
Morton, when he sees Jane Billon. Vera solves
the difficulty by becoming the wife of old B.il-
lon. Then she returns Jack's fortune, and he
adds to it by acquiring Jane.
CREATIVE FILM CORP.
THE GIRL WHO DIDN'T THINK (Six Parts
— February). — James Lambert, a man of the
world, is smitten with the charms of Lucille, a
pure and sweet little girl, and breaks with an
old flame, May Chambers. With vengeance in
her heart, May Chambers sought Lambert — and
revenge. Believing her purpose accomplished,
though it had really miscarried, she found sur-
cease of sorrow in oblivion ; and the dark
waters of the river closed over her. For a few
months Lucille reigned the undisputed, but un-
crowned queen of a fool's paradise. Then came
Irene Wallace on Lambert's horizon, and in the
effulgence of her attraction, the light of Lu-
cille's love paled and faded in his heart. And
back in the humble cottage, two breaking hearts
yearned for the return of an erring child ; and
the lamp of a mother's love was ever burning,
as a beacon-light, to guide the frail, storm-
tossed bark to a haven of peace and rest.
The joyous peal of wedding bells rang out —
but not for Lucille. Deserted, with her little
infant, she drank the cup that all must drink,
whose thoughtless steps tread the "primrose
path," and the bitter dregs of that cup was
reached when she read the announcement of
Lambert's approaching marriage. Outraged by
the injustice done her innocent babe, Lucille re-
solved to act. Standing before God's altar, with
Lambert's child in her arms, she denounced his
craven act ; and those about him shunned him
with loathing, till he stood alone, with an ac-
cusing conscience in the presence of his maker.
Meanwhile, the dear old parents' hearts were
gladdened, for their little sunshine had re-en-
tered the home, and her innocent babe would
renew their own joyous youth ; even though a
stain were upon It's guiltless head. The old
father took down the family Bible and read,
"Trust in the Lord, and He shall make all
things right." And that promise soon found
fulfillment ; for Lambert, brought face to face
with his sin, saw the light, and was led to re-
pentance. So one day, came a letter to Lucille,
from Lambert, offering his name for their child.
The little mother's heart welled up with Joy, for
IVAN FILM PROD., INC.
TWO MEN AND A WOMAN (Five Parts-
February). — The cast: Tony Merritt (James
Morrison); Bruce Donaldson (Guy Coombs);
Mark Hornback (John Reinhard) ; Wanda
(Christine Mayo); Ethel Walling (Ruby de
Remer) ; Miss Steele (Helen Arnold); Countess
Yaki (Yuka Yamakura). Directed by Willard
Mack.
Bruce Donaldson, an ex-naval officer, is the
guardian and benefactor Of Tony Merritt, son
of one of his former comrades. He sends Tony
to college, and spends his time working on the
plans of a new diving bell which he has in-
vented.
Tony, returning from college, falls in love
with Ethel Walling, daughter of a wealthy
widow, who is Bruce's neighbor. Tony proposes
to Ethel, and asks Bruce to help him in his
wooing. Bruce and Ethel love each other, with-
out ever having expressed or realized that love,
and Bruce, believing that youth calls youth,
sacrifices his own love and asks Ethel to marry
Tony. She, feeling that Bruce will never marry
her, accepts Tony, more to please Bruce than
through love for the boy.
The Countess Yaki, a Japanese spy in the
employ of a foreign government, is commis-
sioned to get the plans of Bruce's diving bell,
and calls to her aid Mark Hornback, also an ex-
naval officer, who secures the plans in such a
way as to east suspicion on Tony.
Wanda, an adventuress, who had lured Tony
into her clutches while he was at college, learns
that he is to marry Ethel, and demands a large
sum of money for the letters he had written
her, threatening to sue him for breach of prom-
ise as an alternative. He cannot raise the
money. Wanda, calling at his home to reiterate
her demands, is discovered by Bruce, wbo learns
of the affair. He entices Wanda into his bed-
room, and, sending Tony for witness to her
supposed wrongdoing with himself, makes forci-
ble love to her as Ethel and her mother enter.
Ethel, horror-stricken and heartbroken, leaves,
but not before Wanda learns of the love she
bears Bruce and of Bruce's love for her.
Tony, on his return, receives from Bruce the
letters he wrote Wanda, learns from the ad-
venturess of the love Ethel and Rruce bear for
each other, and goes off to Ethel's house to re-
lease her from her promise to marry him.
EDUCATIONAL FILMS CORP. OF
AMERICA.
THE LIVING BOOK OF NATURE (By Ray-
mond L. Ditmars— "The Orang" — Feb. 5). — The
lessons of Darwin and the theory of the evolu-
tion of man, form one of the most fascinating
chapters of Nature. The scenes in this picture
offer striking proof of Darwin's theories. They
are not the scenes of trained animals, but show
different examples of the Orang, a man-like
type, unconsciously portraying traits that are
strangely human. The first experience with a
picture book, with a chair, in human attire and
finally the endeavor to assume a phase of table
etiquette, cause the observer to gasp with as-
tonishment. Some of the episodes are funny,
but there is a feeling throughout this Nature
playlet that a strong lesson has been demon-
strated in man's primeval ancestry.
NATIONAL DRAMA CORP.
1465 BROADWAY
NEW YORK CITY
Clune Film Producing Company
Los Angeles, California
Producers of "RAiVIONA" (10 reels) and
"THE EYES OF THE WORLD" (10 reels)
Harold Bell Wright's famous love story of
adventure, of which nearly 2,000,000 copies
have been sold, magnificently reproduced.
Available for state rights.
ARGONAUTS OFCALIFORNIA'
DAYS OF '49
A Thrfflbic Historical MaatamlaM
ui 10 KmIo
Grafton Publishing Film Company
LOS ANGELES, CALIFORNIA
STATE RIGHTS NOW SELLING.
1410
THE MOVING PICTURE WORLD
March 3, 1917
THE LIVING BOOK OK NATURE (Dy Ray-
mond L. Ditmars — A Chapter on Mammals of
Strange Form — Feb. 12). — Here we have the
larger .animals induced to portray their most
interesting traits. Some of the most remark-
able creatures In Nature appear in this picture.
The rare and grotesque Wart-hog is alternately
astounding and amusing. Taking much risk.
Dr. nitmars, who made the pictures, personally
entered the enclosure of the two ton Nile Hip-
popotamus and operated the camera while the
great animal was in one of bis rare and frisky
— and dangerous moods. There are also the
first scenes of the most costly wild animal on
earth — the pygmy hippopotamus. A pair of
them cost the New York Zoological Society the
sum of $12,000. It is shown how the oil which
constantly exudes from their waterproof skin
can be instantly rubbed Into a mass of foam.
Their saber-like tusks are also shown.
The scenes throughout are of the great mam-
mals of ancient origin, which impart an idea
•of the grotesque life of past ages and is mainly
represented in modern times by rock-bounri fos-
sils. The picture include scenes of the African
wart-hog and push-pig, the Nile pygmy hip-
popotamus and the Malayan tapir.
THE LIVING BOOK OF NATURE (By Ray-
mond L. Ditmars — "American Bears" — Feb 1ft).
— These huge carnivors are natural clowns, yet
the scenic-story showing all details of how the
veteran keepers enter the dens of animals
■weighing a thousand pounds and rearing nine
feet high, illustrates the degree of caution
necessary in the profession of caring for wild
animals.
There are many species of American bears,
and this Is shown in the intimate portrayals of
the Black bear, the Cinnamon, Grizzly, Alaskan
brown and Kadiak bears. All of these pond-
erous actors are doing definite things. They
snow their dexterity in catching food, amusing
antics when begging for choice morsels of food,
how they adore a gallon of undiluted cod-liver
oil and drink it from a bottle, accept molasses
from a spoon and finally gambol in the snow.
The scenes conclude with an eleven hundred
pound Kadiak bear assisting the keeper to
shovel the snow — and making it fly like a
mechanical plow.
BLUEBIRD PHOTOPLAYS, INC.
THE SAINTLY SINNER (Feb. 26.).— The
cast: Jane Lee (Ruth Stonehouse) : Bess Mur-
phy (Alida Hayman) ; Mrs. Carrington (Dor-
othy Drake) ; George Barnes (Jack Mulhall) ;
John Brock (Henry Devries) ; Richard White
(Raymond Whittaker) ; Gov. Barnes (Frederick
Montague). Scenario by Eugene Lewis. Directed
by Raymond Wells.
Jane Lee, the daughter of a stock broker,
comes under the attention of John Brock, a
villain, who covets the girl*, and starts to ruin
her father. In the end Lee finds himself penni-
less, and commits suicide. Brock assuming the
role of Jane's protector, gives her work in his
office. He arranged for her to remain late one
night and then attacks her. . She defends her-
self, and her outcries bring assistance. Brock
accuses the girl of attempting to rob his safe
and she is sent to prison.
Governor Barnes, interested In welfare work,
employs Mrs. Carrington in uplifting unfortunate
girls. The Governor's son has gained his father's
displeasure and is turned away from home. Mrs.
Carrington has become interested in Jane Lee
and when the girl's prison term expires takes
her Into her home.
Jane later loses her position, because her
prison record becomes known to Mrs. Carrlng-
ton's friends and they compel her dismissal.
She meets Richard White who has met financial
reverses through John Brock. With mutual Im-
pulses for revenge, White and Jane combine to
work against Brock.
The girl has found a friend In Bess Murphy.
White covets Bess and tricks her into coming
to his apartment, telling her Jane Is 111. White
attacks her and her cries attract Jane, who lives
In . the same apartment house. In protecting
Bess Jane stabs White to death. Her trial
results in sentence of death.
George Barnes, the Governor's son. has been
an attendant at Mrs. Carrington's mission and
has met Jane and Bess. Meanwhile he has re-
formed and becomes a lawyer. He Is In the
West when he hears of Jane's misfortune and
hurries home, to urge his father to pardon Jane.
There Is great rejoicing when the prodigal
returns, the Governor consents to the pardon
and Jane marries the Governor's son.
WORLD PICTURES.
A GTRL'S FOLLY— (Feb. 20).— The cast:
Mary Milker (Doris Kenyon) : Johnny Apple-
bloom (Chester Barnett): Mary's mother (Jane
Adair) : Kenneth Driscoll (Robert Warwick) :
Hank (Johnny Hlnes) ; Vivian Carleton (June
Elvldgel.
Mary BakPr, a young country girl, longs for
the city. Although In a way fond of her sweet-
heart, Johnny Applebloom, she dreams of a
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STERN MFG. CO.,
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PALMORE & HOMAND,
412 E. Lexington St., Baltimore, Md.
A. N. FELDSTEIN.
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THE H. LIEBER CO.,
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KANSAS CITY MACHINE 4 SUPPLY CO.,
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WARING & FINCK,
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BRECK PHOTOPLAY SUPPLY CO,
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EASTERN NEW MEXICO THEATRE
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QUEEN FEATURE SERVICE,
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Tf you cannot obtain size* you desire from these
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SOLE IMPORTERS
Cor. Bridge and Whitehall Sts.
New York City
romantic knight who worships her. One day
she is astonished to see some of the gaily dressed
lords and ladies of ber romantic fancy wander-
ing about the village. She approaches Ken-
neth Driscoll, the handsomest of tbem all. and
learns that they are not really lords- and ladles,
but members of a moving picture company tak-
ing scenes In the village. Driscoll is attrHcled
to the girl. lie sympathizes with her loneliness
and longing for romance, and tells her that in
pictures she would get all the thrills she could
desire and gradually so fires her imagination
that she decides to go to the city to try her
luck In the motion picture world.
Through the influence of Driscoll and despite
the Jealous protest of Drlscoll's sweetheart,
Vivian Carleton, Mary Is promised the Ingenue
role In a production and In Joyous anticipation
she awaits the result of her trial picture, but
all her hopes are doomed to disappointment, for
the test is a failure. She Is told by the director
that she will never make a picture actress. She
hatee to return to the village a failure, and yet
It Is impossible to remain in the city without
funds and without work. Her bitter reverie la
Interrupted by Driscoll. He tells her there ia
no need for her to go back to the village ; «he
can remain in the city with him and he will be
glad to take care of her. Mary yields to bis
pleadings, not realizing that she Is playing on
the edge of a dangerous abyss.
Driscoll gives a party to celebrate her first
night in her handsome new apartment which he
has fitted up for her. Mary, who has drunk
for the first time In her life, Is the gayest of
them all and Is Just rising to toast the crowd
when the door opens and her mother enters.
Mrs. Baker, homesick for her daughter, had
come to the city to seek her out. The crowd
at first inclined to ridicule the little old country
woman, are silenced by Driscoll and the old
mother Is led to believe the party a respectable
affair at which she Is the honored guest. The
presence of her mother brings Mary to a realiza-
tion of how dangerous was the fire with which
she has been playing and she begs her mother
to take her home.
Back In the country, she Is welcomed by
Johnny, while in the city Driscoll returns to his
more congenial sweetheart, whom he had ne-
glected for the village girl.
METRO PICTURES CORP.
THE SECRET OF EVE (Popular Plays and
Players — ."> Parts — Feb. L'tf. ). — The cast: Eve
and Hagar (Mme. Petrova) ; Arthur Brandon
(Arthur Hoops) : Robert Blair (William Hink-
ley) ; Fothergill (Edward Roseman); Deborah,
wife of Fothergill (Laurie Mackin) : Rosa
(Florence Moore) ; Beppo (George MorrcII).
Scenario by Wallace C. Clifton. Directed by
Perry Vekroff.
Hagar, a gypsy woman, Is determined that her
child. Eve, shall have a better chance for happi-
ness than her wandering life has afforded ber.
She leaves her baby on the doorstep of a Quaker
family, the Fothergills and little Eve is brought
up as their daughter.
The ways of the Quakers pall upon Eve when
she grows up. She sees merrymaking in the
home of the Brandons one evening, and lured
by the lights, peers in at the window. The
gay crowd notice the Quaker girl, draw ber
Into the house, and amuse themselves by dress-
ing her up in finery. She confesses her lone-
liness to Arthur Brandon, who tells her of the
fascinations of a great city. As their friend-
ship grows, he asks her to marry him.
She consents, and for a time rtvels In gaiety.
But it finally becomes clear to her thnt there
is no real happiness in such a life. Brandon
Is a factory owner, and he is conscienceless In
his treatment of his workers. Eve Is humiliated
by the denunciations of her hushnnd that appear
In the newspapers. He also drinks heavily.
Richard Blair, a young philanthropist, starts
an investigation. While he is visiting Bran-
don's factory an Italian child, Rosa. Is blinded
by an accident. Rosa Is granted a miserable
pittance In compensation for the accident, and
Blair tries to force Brandon to do more for
her. He refuses. Blair finds work for Beppo,
Rosa's father, and sends the child to an insti-
tute for the blind.
Eve admires the nobility of Blair's nature.
Brandon, misunderstanding the friendship of
the two. insults her in the presence of Blair,
who knocks him down. Eve offers to go away
with Blair. He says he loves her. but he will
not take her unlawfully. She will not return
to her husband, so she goes to the city to fight
her own way. She soon finds out. however, that
she Is unfitted for the rough work she under-
takes. Deciding that suicide Is her only way
out. she goes to a park lake intending to drown
herself.
She hears a girl calling out in distress, and
sees the child, who is blind, walking toward
the lake. Eve goes to her and finds it Is Rosa,
who has wandered away from the other chil-
dren. Eve takes her back to the Institute.
Beppo has never ceased to seek for revenge
against Brandon. He follows him on board his
motor boat, and when the boat is well away
March 3, 1917
THE MOVING PICTURE WORLD
1411
from shore he attacks Brandon and tries to
kill him. An oil lamp is overturned. It sets
fire to the boat, and both men, fearfully burned,
sink to the bottom of the bay locked in a death
grasp.
Blair goes to Eve and tells her the news of her
husband's death, saying that the way Is now
open for them to marry. But Eve's heart Is
bound up in the welfare of the blind children
among whom she has cast her lot. She accepts
a pi sitlon as an attendant at the institute,
to give her life to the little ones through whom
«he has at last discovered the secret of true
happiness.
THE GREAT SECRET (Chapter IX, "Cupid's
Puzzle"— Two Parts— March 5).— Strong, safe in
his home, with Wee See, rejoices over having re-
stored Beverly to her mother. Detective Red-
man Sears, known as "the Sherlock Holmes of
New York " calls on him and tells him that the
chief of detectives, Ackerton, has been mur-
dered. Ackerton had entered his office Just after
a burglar got into the place. The intruder was
working at a safe In the laboratory when Acker-
ton heard him, entered with drawn revolver and
was killed. The assistant to the chief of de-
tectives found him and summoned Sears, who
discovered, by Impressions left on the safe, that
a finger was missing from one of the hands or
the slHyen
These facts Sears relates to Strong and then
draws from his pocket the treasure belonging to
Beverly. Strong telephones to the Clarke homo
and just as the call is put in a hireling of Ihe
Secret Seven "taps" the wire. He hears the
conversation between Strong and Beverly. In
which the clubman tells her of the wealth and
asks her to hurry to his home with her mother.
Thus the wire-tapper gets a clue to the where-
abouts of the treasure.
While Beverly and ber mother are on their
way to the Strong home another plot is being
hatched By The Secret Seven. The chief con-
spirator was Jim Pearsall, a member of the
organization tbat operated In Wall street. Pear-
sall knowing that Strong owns a large factory
in which hundreds of persons are employed, and
the securities of which are listed In the stock
market, began carrying out plans to bring finan-
cial ruin to the establishment and at the same
time cause a strike in the factory.
A feeling of dissatisfaction is shown among
the workmen there. A delegation of them call
on Strong and tells him they want an increase in
wages He replies that he cannot consent at the
present as he has met with reverses in the
stock market. A strike is promptly declared.
This is the situation confronting Strong when
Beverly and her mother reach bis home. But,
joyful over the good fortune awaiting the girl
and eager to make her happy. Strong forgets
his own troubles and tells her of the securities
and the great wealth they represent. Suddenly
Wee See rushes into the room with a news-
paper, announcing the failure of his big estab-
lishment. Beverlv, noting the sudden dejection
that seizes Strong, goes to his side. He assumes
an attitude of gayety, tells her nothing is wrong,
and excusing himself, goes to another room.
She' follows him into another room and learn*
of his misfortune. In payment for his kindness
in securing the treasure for her, Beverlv prof-
fers her aid. but he rejects it. His attitude
leads her to believe he does not love her. and
thus is formed in their lives a puzzle for Cupid.
PARAMOUNT PICTURES CORP.
PARAMOUNT-BRAY PICTOGRAPHS (54th
Edition — Feb. 11). — The astronomer's workshop,
-showing the giant telescope at Wesleyan Uni-
versity, how it is worked and its intricate
mechanism. A close-up view of the sun's
eclipse and a few comets thrown in for good
measure.
The evolution of winter sports shows to what
extent the sport of snow shoeing and skiing
has grown in America, and the subject is han-
dled in such a way that It is both instructive
and amusing. .
Jiu .litsu. How to break a strangle hold ; how
to ward off an attack; how to ward off an un-
expected attack from the rear ; how to disarm
the gun-man. and a very exciting exhibition
■of the manner in which the Jiu-Jitsu expert
would handle a trained boxer.
For this latter exhibition, Mr. Schaeffer, a
professional boxer, has kindly volunteered his
services.
BOBBY BUMPS IN THE GREAT "DIVIDE"
(On Same Reel As Foregoing).— Equipped with
a small boy's appetite for sweet things. Bobby
Bumps steals Into the region where Dinah holds
forth bent on Investigating the available supply
of edibles and pleading his case with the dark-
sklnnnd ratstrpss ruling over the culinary de-
p*rtTnr>nt. Much to his surprise there rests In
all of Its white sugar fronted glory a wonderful
cake, fresh from the ovens, and Dinah sits In
her chair — fast asleep. But just as Bobby Is
list Direct Current For
Better Illumination
holoer tor instruction card.
LOmElE INSTHUCTKlKS IN PLAIN
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Artistic
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Large sums of money, the
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But its success or failure de-
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Maybe you're trying to get
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Westinghouse Electric
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about to get the prize, the dusky damsel wakens
and Bobby beats a hasty retreat through the
window.
But boys like Bobby consider obstacles only
as incentives to the chase and with so wonderful
a capture In sight he must consult bis pal and
chief adviser — Fldo the pup. As usual, when
two heads are put together, a means presents
Itself. A vacuum cleaning wagon and a lot of
sewer pipes stand at the curbing. With the as-
sistance of his enterprising pup, Bobby Joins tbe
pipes, pushes them through the window In touch
with the cake, connects the vacuum hose, turns
on the power, and the cake rests safely In his
hands while Dinah, slumbering again, wakes
only In time to see the two disappearing over
the back-yard fence.
A chase follows In which Bobby and the pup
make use of a friendly but excited goat and
Dinah, the cook, an abandoned hand car, and
no doubt it would still be on If a locomotive
hadn't insisted that the tracks were built for
It exclusively. After the dust Fettles the di-
vision of the cake Is equally adjusted to the
satisfaction of all — not to say the huge delight
of Bobby and his pup.
THE WINNING OF SALLY TEMPLE (Las-
ky — Five parts — Feb. 19). — The cast; Sally
Temple (Fannie Ward) ; Lord Romsey (Jack
Dean) ; Duke of Chatto (Walter Long) ; Oliver
Pipe (Horace B. Carpenter) ; Jellitt (Billy El-
mer) ; Talbot (Paul Welgel) : Lord Verney (H.
Woodward); Lord Dorset (Harry J. Smith);
Sir John Gorham (Eugene Pallette) ; Kate Tem-
ple (Florence Smythe) ; Gregory (John McKlu-
nen) : Lady Pamela Vauclain (Vola Vale).
Sally Temple, an actress at the Drury Lane
Theatre, is benefactress and Idol of the people
of Pump Lane, where she lives. They are con-
tinually oppressed by their landlord, the Duke
of Chatto, and to help them Sally gives them
of her own money. Lady Pamela, ward of the
wealthy and reckless Lord Romsey, marries
three weeks before she U of age, and when
the news that he is to be home in three days
reaches her, it is suggsted that someone take
her place, otherwise Lord Romsey might sieze
her property. They choose Sally as the sub-
stitute, promising her ample remuneration. She
accepts, that she may be able to help her people
more. Talbot, the Duke of Chatto's agent, sees
Sally on one of bis visits to Pump Lane and
tells bis master of her beauty. Romsey loses
no time in calling, but finds Sally Is away. Hav-
ing never seen his ward, the deception is a suc-
cess, but when Romsey attempts to exercise his
authority and Sally rebels, he locks her In her
boudoir. He tells Sally she must marry him
at once and she runs away. She encounters
Jellitt, a prize fighter, who offers his protection.
As she mounts the steps of a stage coach, Rom-
sey reaches her and she tells him of the decep-
tion, but he is still determined to marry her.
As he starts to drag her from the coach. Jel-
litt seizes him and the two men engage in a
terrific fight. Jelitt winning, but leaving Rom-
sey's determination unchanged. He dons a
workman's garb and sets out for London. Reach-
ing Pump Lane he finds Sally, and tells her he
nppds employment. She secures work for him
with the blacksmith. He employs other methods
than force to win the girl now and helps the
poor people. The Duke of Chatto has Sally kid-
napped, and Romsey and Jellitt rescue her. Ne*t
day Chatto, with some of his servants, seeks
Romsey to have him flogged. Romsey discloses
his Identity, demanding that the Duke sell him
Pump Lane or "answer to the Marquis of Rom-
sey for his deeds." He presents Pump Lane to
the future Lady Romsey, who gives it to her
people, and amid the cheers of the crowd, the
happy pair walk away, arm in arm.
ON RECORD (Lasky — Five Parts— Feb. 22).
— The cast includes Mae Murray, Tom Forman,
Henry A. Barrows. Charles Ogle, Louis Morri-
son. Bliss Chevalier. Gertrude Maitland.
Helen Wayne is living in a small town, study-
ing stenography. An aeroplane falls near her
home, and Rand Calder. its pilot, Is Injured.
Helen aids in sending him home. Later, she
goes to the city and. just as her funds become
exhausted, is employed by Mrs. Calder as pri-
vate secretary, also to do research work for
Rand, who is perfecting an aeroplane stabilizer,
and is anxious to complete it ahead of his
rivals, the Manson Aeroplane Company. Be-
fore taking up her duties Helen goes to the
library In search of a book on aeroplanes, and
meets Martin Ingleton. an attorney who lives
next door to the Calders. He Induces the hun-
gry girl to aoeompanv him to dinner, and as she
mffts Inelpton later she is arretted on sus-
picion and taken to Jail. Appearances are
against her. and. although she is freed, she Is
placed on record.
Constant companionship hetween Helen and
Rand ripens Into love, and when Rand proposes,
Hplen accepts. Ingleton meets Helen and at his
rpqupst shp goes to his house at night. He
threatens her with exposure unless she assists
him In his betrayal of Calder's Invention to the
1412
THE MOVING PICTURE WORLD
March 3, 1917
Mason Company. Upon her refusal, Ingleton
arranges a visit to tlie night court, inviting
Helen and Mrs. Calder at a time when he be-
lieves Rand out of town. The party goes to the
Judge's chambers and a discussion of the finger
print system is started. Just as Helen's card
Is being shown to Mrs. Calder Hand enters.
With exposure Inevitable, Helen tells her own
story, accusing Ingleton of being a traitor. He
is defiant until the Judge destroys Helen's card
when he slinks away, and Helen turns to her
lover.
SOME DOCTOR (Klever Komedy— Feb. 26.) —
Victor Moore, M.D., has an office in a neigh-
borhood which is not a particularly wealthy
one and his income is not large, so he has to
do his own housework. His office is frequented
more by beggars than patients who can pay, and
when he had about given up hope, he is con-
fronted by an old friend who asks him to call
on Mrs. Garwood who has plenty of money,
but much dyspepsia. So he gets his "flivver"
which he has managed to retain, and starts off.
Mrs. Garwood has a daughter Gloria, with
whom Vic is in love and this opportunity serves
two purposes. He diagnoses Mrs. Garwood's
case as too much medicine and too little exercise
and also suggests a "Tug-o-windo" machine.
While waiting for it to be installed he makes
use of his opportunity to say a few words to
Gloria.
A masque ball is to be given that night. Vic
tries to find out what Gloria is going to wear
but is not successful. After explaining the
mechanism to the nurse, Vic goes home and gets
his costume. Hoping to make a hit with Gloria,
he has selected "Romeo." Gloria selected the
costume of a Spanish Senorita. When Vic
arrives at the ball he starts to look for Gloria.
During the evening someone steps on a lady's
dress and it comes off. Vic goes to the rescue.
Thinking it might be Gloria he throws his cloak
about the lady who unmasks — but much to Vic's
surprise it is a man ! The crowd gives Vic
the laugh, and he decides to give up the hunt
for Gloria.
In the meantime the nurse has started the
machine but operates it too fast and the old
lady is nearly crazy. She finds she cannot
stop it, and panic stricken phones to Gloria
who unmasks and rushes to find Vic, who has
also unmasked. She explains what has happened
and both in their costumes get into the "flivver"
and drive madly to Gloria's home. The old
lady is in a terrible fix. Vic tries to stop the
machine but cannot. He jumps into bed and
with the assistance of the nurse and Gloria he
tries again to stop it, but he cannot. Then he
draws his Romeo sword and hacks the rope of
the exerciser and stops it. Mrs. Garwood is
about all in when she espies Vic and his Romeo
costume and golden wig curls. She breaks out
laughing for the first time in months and cries
"I'm cured, I'm cured." Gloria is so elated
that she grabs Vic and kisses him and Vic
realizes his first real case has won out.
TRIANGLE FILM CORP.
SEVEN DEADLY SINS NO. 4 ("Sloth"— 5
Parts — Feb. 19.) — The cast: Molly Pitcher, Sally
Wells and Margaret Brent (Charlotte Walker) ;
Ingles (Jack Meredith) ; Sir Phillip Reed (D. J.
Flannigan) ; Sieguird (Jack Crosby) ; Mar-
garet's sister (Grace Williams) ; John Pitcher
(Charles DeMussett) ; George MeCauley (A.
Barrett) ; Peter Van Koort (Emil Hach) ;
Adam Moore (George Le Guere) ; Eve Leslie
(Shirley Mason). Directed by Theodore Mars-
ton. ,
Eve Leslie is becoming indolent. The fortune
she has inherited has made her unwilling to
stir about any more than is necessary. Adam
Moore, a member of the National Guard, is
called out to help defend the country. Eve
doesn't want him to go. . She doesn't see any
sense in his going to the front, especially since
he will be away from her and will not be
able to take part in a number of parties that
have been arranged.
Petulantly, she sits down to read. One after
the other come before her the exciting stories
of heroines of the past.
Comes the story of Sally Wells who braved
Indians and wild animals to preserve a claim
for her family. Sally Wells is followed by
Margaret Brent, whose home was captured by
pirates, bold men who fought first against
her, then for her. Next follows the thrilling
tale of Molly Pitcher, in all the glory of the
battle of Monmouth, in which she manned a
cannon herself and turned the tide of battle
against the British.
Eve finishes reading. Inspired by the ac-
tions of these great women she conquers the
sin of sloth, cheers Adam as he leaves with
his regiment and follows him to the battle-
field as a Red Cross nurse. There she is
tested, as were the brave women she read
about, and she proves as true as they had
been.
THE NICK OF TIME BABY (Mack Sennett-
Keystone — 2 Parts — Feb. 11). — The cast includes
Bobby Vernon ; Gloria Swanson ; Earl Rodney ;
Sylvia Ashton ; Harry Lyndon ; Helen Bray.
Directed by Clarence Badger.
Gloria Swanson, the blacksmith's daughter,
and Bobby Vernon, the chore boy fall in love
with one another. Bobby's uncle leaves him
a fortune and the erstwhile chore boy gives
a party to his friends.
Earl Rodney is also in love with Gloria
and conceives a way to deprive Bob of his
fortune. The will of the uncle declares that
in case a child is born in the house left to
Bobby before the tenants move, or before Bobby
is of age, then the property shall go to the
child.
Rodney sees a chance to make it appear that
a child has been born and gets permission of
the parents to have a child adopted. The mother
of the baby is paid to desert the child and
run away. Later the father who has deserted
her, hears of the child and returns.
Bobby is given to understand that the child
owns the house. He has trouble with his
sweetheart.
The baby mysteriously disappears and after
many exciting episodes in which the child is
nearly drowned, but finally saved by Gloria
and Bobby, the real parents appear and claim
the baby, while Bobby, again the owner of the
house, makes love to Gloria.
STARS AND BARS (Mack Sennett-Keystone
— 2 Parts — Feb. 18). — The cast includes Ford
Sterling, Gene Rogers, May Emory, Harry
Gribbon, Hugh Fay. Directed by Victor Heer-
A misunderstanding between the mayor and
his young wife is caused by the former using
a baby grand piano scarf for a bath towel.
Ford Sterling, as the police chief, arrives at
the mayor's home during his absence and,
finding his wife in tears, consoles her, there-
fore arriving at the station very late, when the
mayor reprimands him.
Later the mayor states that he is going out
for the purpose of purchasing a birthday present
lor his wife. Gribbon, the crook, arrives in
town and discovers the mayor engaged with a
clerk in the purchase of a necklace. As the
mayor emerges with the present, Gribbon steals
it. Gribbon sells the necklace to the police
chief, who gives it to the mayor's wife. Grib-
bon sees her put her necklace in a drawer
and attempts to steal it.
The mayor discovers his loss and immediately
connects the loss with the picture of a criminal
on his desk. Gribbon comes and tells him he
can find the crook. A detective gets off the
train and starts in the direction of the mayor's
home. Gribbon and the detective meet and
each recognizes the other. The mayor takes a
hand and the cops hustle the detective to jail.
Gribbon and the mayor then go inside the
mayor's house, where the chief and the wife
of the mayor are discovered locked in a closet.
The chief comes out disguised as a woman.
The mayor takes the badge and the hat off
the police chief and puts them on Gribbon.
Gribbon thanks him and demands reward. The
mayor goes into the next room to get It. While
he is gone, the detective tries to convince the
cops of his innocence, but cannot succeed in
doing so. The mayor's wife comes to the trial,
wearing the necklace. The mayor sees this and
discovers that it is the pearl necklace originally
stolen from him. The chief hears this and
starts to sneak out, and while he is explaining
that he obtained them from Gribbon, Gribbon
grabs the mayor's wife and dashes out of the
door with the crowd in pursuit. A chase fol-
lows and all is brought to a finish.
MAGGIE'S FIRST FALSE STEP (Mack Sen-
nett-Keystone— 2 Parts — Feb. 25). — The cast in-
cludes Charles Murray, Louise Fazenda, Harry
Booker, Alice Davenport, Wallace Beery, Mary
Thurman. Directed by Frank Griffin.
Louise Fazenda, a country girl, has always
lived a quiet life until Wallace Beery motored
into the village and offered to make her famous.
She had always been inclined to incur the
wrath of her parents by trying to sing and
Beery assures her that he can soon make her
a great singer if she will run away with him.
In his machine he takes her to the city,
where he accidentally meets his wife. Quick
action being required he throws Louise out of
the machine and she finds herself alone and
without a job in a strange city.
While sitting in the park wondering what
to do, she meets Charles Murray, who is a
floor walker in a department store. He takes
her with him and puts her to work in the
store.
Beery has succeeded in stealing all her money,
but she manages finally to get it back. Her
parents learning of her elopement come to the
city to rescue her, but the father becomes much
interested in the pretty shop girls and gets
into trouble. Louise falls in love with the floor
walker.
Eventually
A
Radium
Why Not Now?
J
JUST as there are still a few counties in the United States in which there
are no railroads — and just as there are a few people in this country who
have not yet ridden on stree' cars, so also are there a few motion picture
theatres in which a plain white sheet or a kalsomined wall is used as a
surface on which to project motion pictures.
You will agree that the counties in which there are no railroads are quite
lacking in development in these later days and that the folks who have not
ridden in street cars are scarcely eligible to be called progressive. And by
the same token, the exhibitor who is not using a scientifically prepared pro-
jection surface is considerably behind the times. If he intends to continue
in the motion picture business, he must "catch up with the band-wagon" — he
must give his patrons as much for their money as his competitor is giving them.
The RADIUM GOLD FIBRE SCREEN is the best of these scientifically pre-
pared projection surfaces — the best by test — and the one that is most widely
known. Eventually you'll install one — why not now?
Write Us Today for Price and Further Details
Canadian Distributors — J. T. Malone Films,
Ire., Rialto Theatre Bldg., Montreal; All-
features, Ltd., 56 King St., W., Toronto.
Radium Gold Fibre Screen, Inc.
LEON SCHLESINGER, General Manager
220 West 42nd St., New York City
March 3, 1917
THE MOVING PICTURE WORLD
1413
SMassffied Advertisements note terms carefully
SITUATIONS WANTED.
DO YOU want a good live manager for your
theater, or do you need an A-l Film Salesman?
Thoroughly experienced in all lines of the busi-
ness. Guarantee success. Address S. A., care
M. P. World, N. Y. City.
HELP WANTED.
CAMERAMEN — Cameramen throughout the
country who now contribue to such weeklies as
Universal and Hearst-Pathe are wanted by an
old and well established organization. Their
assignments will in no way conflict with their
present work. Address D. M., care M. P. World,
N. Y. City.
BUSINESS OPPORTUNITIES.
FOR SALE — Motion picture studio and plant.
Full equipment, large building and land. At
Fairfax, California, one hour from San Fran-
cisco. Wonderful climate, beautiful scenery.
California, care M. P. World, N. Y. City.
EXPORT— A firm in India with four branches
and large selling connections is in the market
(or films, apparatus, electric accessories and
theatrical equipment. Can use second hand
films, serials and one and two reel subjects —
only must be in good condition, not scratched
or damaged. Prefer make arrangement with
American buyer in moving picture line. Re-
sponsible parties only. All particulars first
letter. Wellington Bros., Church Gate St., Bom-
bay, India.
THEATERS WANTED.
I WANT to lease a first class picture house
of 400 or 500 seats, fully equipped. Prefer
location in Central States. If satisfactory will
purchase or make a long term lease. J. Lake,
Marseilles, 111.
WANTED live moneymaker in good small
city. No dead ones considered. Seating capacity
800 or more. Have five thousand cash. Send
full particulars. Mack, care M. P. World, N. Y.
City.
THEATERS FOR SALE OR RENT.
AIRDOME for sale or rent. Seating capacity
1,500 ; complete, except machine. Situated Sta-
pleton, Staten Island. Rent low. Inquire Chas.
Rosenberg, 442 Broadway, N. Y. City.
FOR SALE only theater in Michigan town of
6,000. Weekly profits, $125.00. Price, $6,500.00
cash. Address Movie Theater, care M. P. World,
Schiller Bldg., Chicago, 111.
MOVING PICTURE THEATER for sale, seats
*00, in a town of 40,000 near New York. Doing
a good business. Partnership disagreement, -
.reasons for selling. Writs F., care M. P. World,
N. Y. City.
FOR RENT moving picture theater opposite
postoffice, only one in town. Box 261, Mt. Car-
roll, 111.
EQUIPMENT WANTED.
WE BUY all makes of moving picture ma-
•chines. What have you? Monarch Film Serv-
ice, 228 Union Ave., Memphis, Tenn.
EQUIPMENT FOR SALE.
OPERA CHAIRS, plain and upholstered, per-
fect condition ; also maple folding. Write for
bargains on new and used goods. Atlas Seating
•Co., 10 East 43d St.. N. Y. City.
NATIONAL CARBONS, %" x 12" cored,
.$51.00 thousand; %" x 12" cored, $70.00 thou-
sand ; 6" and 7" cored ; also silver tip carbons
In stock. Cash with order. Ira Alden, 812 Wal-
nut St., Phila., Pa.
FOR SALE, asbestos curtain, scenery and
batons. Theater being dismantled. Albert H.
Ladner, Inc., Real Estate Brokers, 5th and
Green Sts., Philadelphia, Pa.
FOR SALE— Slightly used Simplex projectors,
guaranteed perfect and good as new at reason-
able prices. Second-hand Motiograph in good
condition, cheap. Room 206, 1482 Broadway
N. Y. City.
BARGAINS— Slightly used Simplex, Power's
and Motiograph machines. Lowest prices — fully
guaranteed. Hallberg, 729 Seventh Ave.. N. Y
City.
WHY DOES Richardson recommend "Amber-
lux" lens filters? Write and find out particu-
lars. Price, with slide, $3.50. W. D. Warner,
8 E. Broad St., Columbus, Ohio.
POWER'S 6B, 6A, 6. Simplex type B and
type S. Edison Exhibition model B, model D.
Motiograph and three master model standard
machines. All in perfect condition, can be ob-
tained at low prices. National Carbons, %xl2
in., $6.00 per hundred, %xl2 in., $7.76 per
hundred. Call or write to-day. Picture The-
ater Equipment Co., 1604 Broadway, N. Y. City.
REAL BARGAINS in used projectors. Motio-
graph, complete outfit, fine lamp house rheostat
and lens. Cast iron stand, our price $110.00.
Peerless portable projector. Complete outfit with
lens and rheostat, price $55.00. Latest type Vic-
tor Animatograph, motor or hand driven. Motor
attached, fireproof and very new. Extremely
portable, price $110.00. Each machine guaran-
teed. David Stern Co., 1047 S. Madison St.,
Chicago, 111.
CAMERAS, ETC., WANTED.
WANTED Universal camera. State lowest
price in first letter. Edgar, O'Neill, 1415 Neb.
St., Sioux City, la.
CAMERAS, ETC., FOR SALE.
PROFESSIONAL CAMERAS, tripods, per-
forators, printers, developing outfits, rewinders,
Tessa^s, effects, devices, novelties, experimental
workshop, repair, expert film work, titles. Eb-
erhard Schneider, 14th St. & Second Ave., N. Y.
City.
MOTION PICTURE camera, good condition,
F.6 lens. 100 feet unexposed negative film.
Price, $30.00, or exchange for good 3a Kodak
or Premo. Z., 611 Central Ave., W. Hoboken,
N. J.
PITTMAN, 200 foot, F :3.5 lense, film meas-
urer, $96.00. Kinograph, $60.00. Panorama
tripod and tilt, $20.00. Ray, 326 Fifth Ave.,
N. Y. City.
DAVID STERN COMPANY INVITES ALL
WHO CONTEMPLATE PURCHASING A MO-
TION PICTURE CAMERA TO WRITE US
FIRST. OUR STOCK IS THE MOST COM-
PLETE EVER OFFERED. EVERY STYLE OF
CAMERA FROM THE 100 FT. MODELS TO
STUDIO MODELS. ENSIGN 100 FT. M. P.
CAMERA, Zeiss-Tessar lens f :3.5, with carry-
ing case. Price, $55.00 Ernemann
100 ft. M. P. camera, Ernon f :3.5 lens. Com-
plete. Price, $60.00 400 ft. PATHE
old model, Heliar lens, perfect order. Complete.
Price, $85.00 200 ft. capacity, Prest-
wich, Zeiss-Tessar lens f :3.5. Complete. Price,
$110.00 Ernemann Model A. Special,
■with direct focusing attachment, Ernon f :3.5
lens, complete. Price, $145.00 400 ft.
capacity U. S. M. P. camera, ideal for studio
work, all attachments, 50 M.M., Zeiss-Tessar
lens, extra magazines, complete. Price, $250.00
400 ft. PATHE inside magazines,
latest model, like new. Price, with 2 extra mag-
azmes, $450.00. U. S. Printer, motor or hand
operated. Complete, with General Motor and all
attachments. Price, complete, $175 00
———Latest Model UNIVERSAL. List price,
.fdOO.OO, write for special proposition. DAVSCO
M- P. CAMERA, THE SENSATION OF THE
YEAR. Most compact 200 ft. camera made
standard in every respect. Pictures produced of
the highest quality. Weight 10y2 lbs. Complete,
with aluminum magazines, 50 M.M. Tessar lens,
f :3.5, $110.00. Write for complete specifications.
BOOKS OF INTEREST ON MOTION PHO-
TOGRAPHY, Talbot's Practical Cinematography
postpaid, $1.10. Advertising by Motion Pictures,
a very interesting book, postpaid, $1.60. ANY
CAMERA SHIPPED C. O. D., PRIVILEGE OF
EXAMINATION, on receipt of 25 per cent, de-
posit. Money refunded in full if camera is not
accepted. Telegraphic orders shipped same day,
if deposit is wired. OUR COMPLETE CATA-
LOG READY FEB. 15TH. RESERVE YOUR
COPY NOW ! FREE ! WRITE TODAY ! DAVID
STERN COMPANY, 1047 R, Madison St., Chi-
cago, 111. "Everything in Cameras."
FILMS, ETC., WANTED.
"PILGRIM'S PROGRESS," "Parsifal" and
other classic films. State condition, lowest
price, paper, cuts, pnotos. Ray, 25 Clinton St.,
Brooklyn, N. Y.
FILMS, ETC., FOR SALE.
FOR SALE CHEAP— Six reel feature (In-
cluding advertising matter), "Race Suicide,"
in six sensational parts, featuring Ormi Hawley
and Earl Metcalfe, for Virginia, W. Virginia,
Maryland, Delaware and District of Columbia.
Print in first class condition. A big money
getter. Wm. Notes, 608 F St., N. W., Wash-
ington, D. C.
"EAST LYNNE," 6 reels ; "The Lure," 5
reels; "An American Gentleman," 5 reels; "For
$5,000 a Year," 5 reels, all in first class con-
dition, full line of posters. Bargains, Queen
City Feature Film Co., 109 W. Fifth St., Cin-
cinnati, Ohio.
COMEDIES, westerns and dramas with and
without posters, also features. Liberty Film
Co., 145 West 45th St., N. Y. City.
FOR SALE, three, four, five and Bix-reel fea-
tures in best condition, with advertising matter.
The Big A Film Corporation, 145 West 45th St.,
N. Y. City.
FOR SALE — Over two hundred reels film, good
condition films with and without paper at $3.00
per reel. Liberty Film Renting Co., 958 Penn
Ave., Pittsburgh, Pa.
FOR SALE — "Last Days of Pompeii," "Rip
Van Winkle," "America" and many others. Send
for list. Federal Feature Film Co., 145 West
45th St., N. Y. City.
WINNIPEG— St. Paul 522 Mile Dog Derby.
Noted drivers and dog teams. About one-half
release ready. Feature Film Co., 27 E. Seventh
St., St. Paul. Minn.
MISCELLANEOUS.
BE PATRIOTIC — Show the American flag on
your screen. Flag slide sent any place In the
country, 35c. List of other slides on request.
Hommel's, 947 Penn Ave., Pittsbugh, Pa.
MAILING CASES, wooden, two hundred foot
capacity for parcel post. Name, address, cau-
tion label printed on. Fifty for five dollars or
eight dollars a hundred. W. H. D., 2250 No.
7th St., Philadelphia, Pa.
For Your Little Wants in the Moving Picture Industry
the Little Ads in the Classified Department
Will Get You Exceptional Results
Send Your Copy, Accompanied by Remittance— The Rate is 5c. per Word, 20 Words or Less $1.00
1414
THE MOVING PICTURE WORLD
March 3, 1917
— _ T >J T% 17 Y «.—,..»..,..
TO CONTENTS
Advertising for Exhibitors 1339
All Set for Brooklyn Ball 1336
"American Consul, The" (Lasky) 1370
Among the Picture Theaters 1351
Another Move Toward Cleansing 1356
Arkansas Exhibitors Organize 1336
"Arsene Lupin" (Vitagraph) 1369
At Leading Picture Theaters 1360
Auditorium at Bala-Cynwid, Pa., Opens 1383
Australian Notes 1367
"Black Rider of Tasajara, Tlie" (Kalem) . .1368
"Boy Girl, The" (Bluebird) 1372
British Notes 1354
Buffalo, Cold, Weather, Little Coal 1385
Calendar of Daily Program Releases 1400
California Bill Waits for Attention 1394
Care of Film, Experts to Teach 1391
Chicago News Letter 1361
Christie, George Stuart 1337
Comments on the Films 1374
Elliott, Maxine, Begins Work 1357
Facts and Comments 1329
Film Building in Washington 1359
Film Junkmen 1331
"Foreign Alliance, The" (Pathe) 1368
"Fortune Photoplays" Under Way 1360
Fuster, Louis R., Missing 1334
Gayety, at Fairville, Changes Hands 1386
"Girl and the Crisis, The" (Universal). .. .1372
"Girl's Folly, A" (World) 1369
Grilling the Promoters 1332
"Heart of Texas Ryan, The" (Selig) 13G9
"Her Beloved Enemy" (Pathe) 1368
"Honor System, The" (Fox) 1370
House Divided, A 1331
Indiana's Sunday Opening Bill 1390
Jacksonville Screen Club Ball 13G6
"Kitty McKay" (Vitagraph) 1372
Labor Rebukes Rockford Mayor 1389
Lincoln, E. K., Wins Trophies 1337
List of Current Film Release Dates,
1416. 1418, 1420, 1422
"Little Brother, The" (Triangle) 1371
Making a Hit 1330
Manufacturers' Advance Notes 1376
Maritime Exhibitors Meet 1335
Meeting of Electrical Committee 1360
Michigan Exhibitors Get Busy 1336
Michigan Theaters, Coal Shortage Hits 1388
"Mormon Maid, A" 1372
Motion Picture Educator 1349
Motion Picture Exhibitor, The 1335
Motion Picture Photography 1347
Music for the Picture 1348
New Orleans Considers Sunday Closing 1391
New Orleans' Strand Opening Delayed 1391
News of Los Angeles and Vicinity 1363
New Pathe Serial 1334
New York F. I. L. M. Club Dines 138S
No Censors for Indiana 1357
Objectionable Slides, Refusing 1393
Ohio Censors Becoming Liberal 1357
Ontario, New Theaters in 1386
Outlook in Albany, The 1334
Philadelphia Exhibitors Entertain 1335
Photoplay League Sees "Vicar of Wake-
field" 1358
Photoplay wright, The 1342
Popular Picture Personalities 1355
Programs and Features 1359
Projection Department 1343
Province, Not City, Should Watch Operators. 1396
Puyallup, Wash., Needed a Ten Cent Show. .1395
"Red Dawn" (Pathe) 1368
Reviews of Current Productions 1368
St. Louis Operators Dance 1338
"Scarlet Letter, The" (Fox) 1371
"Screened Vault, The" (Kalem) 1368
Signal Company Reopens the Majestic. .. .1387
Small Exhibitors Safe from Tax 1333
Spokane's Auditorium to Present Pictures. .1396
"Stagestruck" (Triangle) 1371
Stories of the Films 1402
Sunday Opening Bill in Nebraska Senate. .1390
Texas Managers' Association Grows 1392
"Two Men and a Woman" (Ivan) 1373
Washington, D. C, More Children's Shows
in 1384
TO ADVERTISERS
CARBONS AND CARBON ACCESSORIES.
Jones & Commack 1410
Speer Carbon Co 1417
CHAIR AND SEATING MANUFACTUR-
ERS,
Du Pont Fabrikoid Co 1417
Foco Chair Co 1407
Steel Furniture Co 1407
ELECTRICAL. & MECHANICAL. EQUIP.
American Auto-Arc Co 1421
Amusement Supply Co 1423
Bell & Howell Co 1415
Calehuff Supply Co 1425
Cushman Motor Works 1424
Fulton, E. E 1425
Hallberg, J. H 1424
Hertner Elec. & Mfg. Co 1408
Hommell, Ludwig, & Co 1407
Langstreet & Meyer Co 1423
Lucas Theater Supply Co 1406
Porter, B. F 1423
Strelinger, Chaa. A 1408
Swaab, Lewis M 1406
Typhoon Fan Co 1423
Universal Motor Co 1382
Wagner Electric Mfg. Co 1401
Westinghouse Electric & Mfg. Co 1411
FILM EXCHANGES.
Bradenburgh, G. W 1423
LENS MANUFACTURERS.
Crown Optical Mfg. Co 1419
Gundlach Manhattan Optical Co 1423
MANUFACTURERS OF MOVING PIC-
TURES.
American Bioscope Co 1424
Art Dramas, Inc 1307
Artcraft Pictures Corp 1288-90
Bluebird Photo Plays, Inc... 1280-82, Col. Insert
Cardinal Film Corp 1280-87
Christie Comedies 1306
Clune Producing Co 1409
Enlightment Photo Plays Corp 1314
Essanay Film Mfg. Co 1275, 1321-22
Fortune Photo Plays 1324
Fox Film Corp 1315
Friedman Enterprises 1308-09
Frohman Amusement Corp 1298
Gaumont Co 1201
General Film Co 1325
Goldwyn Pictures Corp 1300-01
Grafton Film Pub. Co 1409
Horsley, David, Productions 1292
Ince, Thos 1312-13
Ivan Film Productions, Inc 1316
Kalem Co 1326-28
Kleine, Geo 1320
Klever Pictures Corp 1283
L-KO Comedy Co 1276
McClure Pictures 1293-96
Metro Pictures Corp Colored Insert
"Mothers of France" 1299
Mutual Film Corp Colored Inserts
National Drama Corp 1409
Paragon Films 1297
Paramount Pictures 1284-85
Pathe Exchange, Inc Colored Insert.
Selig Polyscope Co 1323
Selznlck, Lewis J., Enterprises 1304-05
Super Features 1317
Triangle Pictures Corp 1302-03
Ultra Pictures Corp 1319
Universal Film Mfg. Co 1274, 1277-79
World Film Corp 1310-11
MISCELLANEOUS.
Actors' Fund Fair 1427
Automatic T. S. & C. R. Co 1406
Bioscope, The 1425
Cahill-Igoe Co 1425
Cine Mundial 1398
Classified Advertisements 1413
Corcoran, A. .1 14O0
Eastman Kodak Co 1419
Erbograpn Co HOT
Evans Film Mfg. Co 1423
Funk & Wagnalls 1407
Gunby Bros 1423
II Tlrso Cinematografo 1423
Keystone Ticket Co 1406
Kinematograph Weekly, The 1424
Kraus Mfg. Co 1405
Marion, Louise M 1421
Moore, W. N 1406
M. P. Directory Co 1421
M. P. Electricity 1415
Movie Carnival Ball 1426
National Ticket Co 1423
Pacific Tank & Pipe Co 1406
Richardson M. P. Handbook..... 1421
Richardson, F. H 1425
Rothacker Film Mfg. Co 1405
Standard M. P. Co 1408
Superior Films, Inc 1407
Willis & Inglis 1408
Williams, A. F 1406
MOVING PICTURE CAMERAS.
Burke & James, Inc 1405
MUSIC AND MUSICAL INSTRUMENTS.
American Photo Player Co 1399
Sinn, Clarence E 1407
POSTERS AND FRA9IES.
Menger & Ring 1408
PROJECTION MACHINE MANUFACTUR-
ERS.
American Standard M. P. Co 1406
Enterprise Optical Mfg. Co 1415
Power, Nicholas, Co 1428
Precision Mch. Co 1417
PROJECTION SCREEN MANUFACTUR-
ERS.
Castle & Rowley 1421
Genter. .1. H., Co., Inc 1423
Gold King Screen 1423
Minusa Cine Products Co 1421
Radium Gold Fibre Screen 141Z
THEATRICAL ARCHITECTS.
Decorators' Supply Co 1425
March 3, 1917
THE MOVING PICTURE WORLD
1415
MOTION PICTURE
ELECTRICITY
By J. H. HALLBERG
THIS WORK COVERS
ELECTRICITY
ELECTRIC SERVICE
ELECTRICAL EQUIPMENT
PRACTICAL SUGGESTIONS
REFERENCE TABLES, ETC
An up-to-date treatment of Moving Picture Theater
Electric Installation and Projection, by a practical,
experienced, electrical expert.
Illustrated and Substantially Bound. ZM PagM.
$2.St par Copy. Postaga Paid.
MOVING PICTURE WORLD
17 Madison Avenue New York
Our Continuous Feed Printer
Produces
prints of the
finest
"Screen
Quality" at
the minimum
of cost.
In Design—-
In Durability
of Construc-
t i o n — In
Quantity o f
Output — In
General Effi-
ciency, it has
no equal.
BELL & HOWELL COMPANY
Manufacturers Standard Cinemachinery — Perfora-
tors— Cameras — Printers,
1807 Larch mont Avenue, Chicago, Illinois.
New York Office and Display Rooms
614-15 Candler Building, 220 West 42d Street
The Improved Model Motiograph
STANDARD OF VALUE
1 1 1 1 1 1 1 1 1 1 1 1 ; i 1 1 1 1
Made of the very best mate-
rial and yet reasonably priced.
Just a Few of Its
Important Points
of Merit—
Lamphouse — Large, well made and well venti-
lated.
Arc Lamp — To take 8" lower and 12" upper
carbons; has 8 different adjustments.
Condenser Mount — So arranged that either
condenser can be removed separately when
desired; one of the latest Improvements on the
MOTIOGRAPH.
Mechanism — Suns quiet, requires very lit-
tle attention from operator: projects rock-
steady pictures, due to accuracy In manu-
facturing.
Star and Cam — Accurately ground and run
In oil bath.
New Patented Sliding Dlso Connection — which has oeen
used In the MOTIOQHAPH for over fifteen months, la be-
coming more popular every day with the users, due to its
"no wear" qualities and rigidity produced in the fram-
ing device. (Ball Arbor, used In former models, has been
discontinued. )
AND QUALITY
iimmmiimii
Two Balance Wheels — To insure perfect action
and steadiness of picture.
Pedestal — Heavy; designed so as to elimin-
ate vibration.
Magazines — Made of heavy material, will hold
2.U00 feet of film.
Motor — H H. P.. entirely enclosed. Machine
can be purchased with or without motor.
Rheostat — AdJustaMe, 20 to 55 amperes.
Regular MOTIOGRAPH Lens with each
equipment.
Outside Shutter— Now used on the MOTIO-
GKAl'll instead of inside shutter, as on form-
er models.
List Price
Hand-driven Equipment, $265.00.
Motor-driven Equipment, $305.00.
Write for Literature
The Enterprise Optical Mfg. Co.
574 West Randolph St., Chicago, 111.
Western Office:
833 Market St., San Francisco, Cal.
In Answering Advertisements, Please Mention the MOVING PICTURE WORLD.
1416
THE MOVING PICTURE WORLD
March 3, 1917
List of Current Film Release Dates
(For Daily Calendar of Program Releases See Page 1400.)
BIOGRAPH.
(Serial No.)
The Conscience of Hassan Bey (Re-
Issue — Drama) 21545
His Wife's Story (Reissue — Two parts
parts — Drama) 21549
Two Men of the Desert (Reissue —
Drama) 2157:1
The Rehearsal (Reissue — Two parts —
Drama) 21579
ESS AN AY.
When the Man Speaks (Fourth of "Is
Marriage Sacred?" — Two parts —
Drama) 21607
Among Those Present ("Black Cat
Feature") (Two parts — Drama) 21618-19
Canlmated Nooz Pictorial No. 22 (Car-
toon Comedy), and Yosemite Valley
No. 2 (Scenic) 21621
The Wide, Wrong Way (Fifth of "Is
Marriage Sacred?" — Two parts —
Drama)
The Little Missionary ("Black Cat
Feature"— Two parts— Drama) 21637-38
One on Him (Comedy), and Scenic on
same reel 21640
The Sinful Marriage (Sixth of "Is
Marriage Sacred?" — Two parts —
Drama) 21651-52
What Would You Do? "Black Cat Fea-
ture"— Two parts — Drama) 21660-61
Canimated Nooz Pictorial, No. 23 (Car-
toon Comedy), and Alaskan Scenic
on same reel 21663
The Magic Mirror (Seventh of "Is Mar-
riage Sacred?" — Two parts — Dr.) 21671-72
Three Ways Out ("Black Cat Feature"
— Two parts — Drama) 21682-83
Mr. Wright In Wrong (Comedy) 21685
Is Marriage Sacred? (No. 8, "Shifting
Shadows" — Two parts — Drama) 21696-97
The Hoodoed Story ("Black Cat Fea-
ture"— Two parts — Drama) 21706-7
Canimated Nooz Pictorial No. 24 (Car-
toon Comedy) 21709
Alaskan Scenic on Same Reel 21709
Is Marriage Sacred? (No. 9, "Deser-
tion and Non-Support" — Two parts —
Drama) 21715-16
The Lighted Lamp (Black Cat Feature — Two
parts — Drama).
All in a Day (Cartoon Comedy), and an Alaskan
Scenic on same reel.
Is Marriage Sacred? (No. 10, "Ashes on the
Hearthstone" — Two parts — Drama) .
A Four-Cent Courtship (Black Cat Feature —
Two parts — Drama).
Canimated Nooz Pictorial, No. 25 (Cartoon Com-
edy), and British Columbia (Scenic).
The Extravagant Bride (No. 11 of "Is Marriage
Sacred?" — Two parts — Drama).
KALEJtt.
The Resurrection of Gold Bar (No. 22
of "The Girl From 'Frisco" — Two
parts— Drama) 21622-23
The Trail of Graft (No. 13 of "Grant,
Police Reporter" — Drama) 21627
The Fireman's Nemesis (No. 114 of
"The Hazards of Helen"— Drama) . . 21632
Cupid's Caddies (Comedy) 21639
The Homesteader's Feud (No. 23 of
"The Girl from Frisco" — Two parts
—Drama) 21641-42
The Black Circle (No. 14 of "Grant,
Police Reporter" — Drama) 21645
The Wrecked Station (No. 115 of "The
Hazards of Helen" — Drama/ 21653
The Blundering Blacksmiths (Com.).. 21662
Wolf of Los Alamos (No. 24 of "The
Girl from Frisco"— Two parts — Dr.) 21664-65
The Violet Ray (No. 15 of "Grant,
Police Reporter" — Drama) 21668
The Railroad Claim Intrigue (No. 116
of "The Hazards of Helen" — Dr.)... 21676
The Safety Pin Smugglers (Comedy). 21681
The Dominion of Fernandez (No. 25
of "The Girl from Frisco" — Two
parts — Drama) 21686-87
The Net of Intrigue (No. 16 of "Grant,
Police Reporter" — Drama) 21693
The Death Siding (No. 117 of "The
Hazards of Helen" — Drama) 21700
Ghost Hounds ( Comedy) 21708
The Trap (No. 17 of "Grant, Police
Reporter" — Drama) 21712
The Prima Donna's Special (Drama).. 21717
The Model Janitor (Comedy).
Winged Diamonds (No. 18 of "Grant, Police
Reporter" — Drama) .
The Sidetracked Sleeper (No. 119 of "The Haz-
ards of Helen — Drama).
A Flyer in Flapjacks (Comedy).
The Screened Vault (No. 19 of "Grant, Police
Reporter" — Drama) .
SEL.IG.
Starring in Western Stuff (Two parts
— Comedy-Drama) 21614-15
Selig-Tribune No. 3 (Topical) 21617
Selig-Tribune No. 4 (Topical) 21625
The Making of Bob Mason's Wife (Dr.) 21633
Delayed in Transit (Two parts — Com.) 21638-34
Selig-Tribune No. 5 (Topical) 21636
Selig-Tribune No. 6 (Topical) 21643
Cupid's Touchdown (Comedy) 21654
On Italy's Firing Line (Three parts —
Drama) 21655-56-57
Selig-Tribune No. 7 (Topical) 21659
Selig-Tribune No. 8 (Topical) 21666
The Luck That Jealousy Brought (Dr.) 21677
Lost and Found (Two parts — Dr.) 21678-79
Selig-Tribune No. 9 (Topical) 21681
Selig-Tribune No. 10 (Topical) 21688
The Saddle Girth (Drama) 21701
Cupid's Thumb Print (Two parts —
Drama) 21702-S
lriouneJ>Jo.ll (Topical) 21706
Selig-Tribune No. 12 (Topical) 21710
A Strang Adventure (Drama) 21718
The Redemption of Red Mullin (Two parU —
Drama).
Selig-Tribune No. 13 (Topical).
Selig-Tribune No. 14 (Topical).
For Reward of Service (Comedy — Drama).
The Great Treasure (Two parts — Drama).
Selig-Tribune No. 15 (Topical).
Selig-Tribune No. 16 (Topical).
A Brother's Sacrifice (Drama).
VIM FEATURE COMEDY.
War Correspondents (Comedy) 21647
The Love Bugs (Comedy) 21667
It's All Wrong (Comedy) 21670
The Other Girl (Comedy) 21689
A Job for Life (Comedy) 21694
Nora Declares War (Comedy).
The Newly weds' Mistake (Comedy).
Happy Nat's Dilemma (Comedy).
Art and Paint (Comedy).
Harry's Pig (Comedy).
Seeing Double (Comedy).
This Is Not My Room (Comedy).
A Deal in Furniture (Comedy).
VITAGKAI'H.
One Good Turn (No. 4 of "The Dan-
gers of Doris" — Broadway Star Fea-
ture— Comedy-Drama) 21628
The Mystery of Lake Lethe (Dr.) 21636
The Professional' Patent (Comedy)... 21646
The Suitor of Siam (No. 5 of "The
Dangers of Doris" — Broadway Star
Feature — Comedy-Drama) 21714
The Vagabond (Drama) 21666
The Burlesque Blackmailers (6th of
"The Dangers of Doris" Comedy)
Drama — Broadway Star Feature) . . .
His Little Spirit Girl (Comedy) 21669
The Valley of Lost Hope (Three parts —
Drama) 21673-74-75
The Gang (No. 7 of "The Dangers of
Doris" — Comedy — Drama — Broadway
Star Feature)
The Seventh Son (Drama).
The Footlight Lure (No. 6 of the "Dangers of
Doris" — Comedy — Drama).
Missing (Two parts — Drama).
The Meeting (Drama).
The Gang (No. 7 of the "Dangers of Doris" —
Comedy — Drama) .
KNICKERBOCKER STAR FEATURE
The Room of Mystery (Three parts —
Drama) 21648-49-50
Crossed Trail (Three parts — Dr.) .. .21690-91-92
The Beloved Vampires (Three parts — Drama).
OFFICIAL WAR FILMS. INC.
February — The War.
KNOWLEDGE BRINGS SUCCESS
Messrs. Exhibitor, Exchangeman, Operator,
and Film Men Everywhere: — The moving picture
business is one of the youngest but one of the lead-
ins industries of the world to-day. We may well be
proud to be connected with it. Are you keeping up? Do
you know all about it? It will yield larger returns for
ONE YEAR $3Jt
SIX MONTHS $IJS9
Se« title page for rates Canada and Foreign
MOVING PICTURE WORLD
17 Madison Avenue, New York
an equal amount of work to the men who know. Each
weekly issue of the MOVING PICTURE WORLD con-
tains more up-to-date information than you can get
from all other sources. Subscribe now if not already oa
our mailing list. You will get your paper hours earlier
than from the newsstand and it costs less.
Cut out and _,
mail Theatra
March 3, 1917
THE MOVING PICTURE WORLD
1417
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In Answering Advertisements, Please Mention the MOVING PICTURE WORLD.
1418
THE MOVING PICTURE WORLD
March 3, 1917
List of Current Film Release Dates
ON UNIVERSAL AND MUTUAL PROGRAMS
(For Daily Calendar of Program Releases See Page 1400.)
Universal Film Mfg. Co.
ANIMATED WEBKLT
Feb. 14 — Number 59 (Topical).
Fob. 21— Number 00 (Topical).
Feb. 28— Numher fll (Topical).
Mar. 7 — Number 02 (Topical).
niG u.
Jan. 31 — Tbe Gold Lust (Drama).
Fob. 7— Rod Vengeance (Drama).
Feb. 9 — The Crimson Arrow (Two parts — Dr.).
Fob. ir> — Tbe Half-Breed's Confession (Drama).
Feb. 22 — Tbe Man Who Saved the Day (Two
Parts — Drama).
Feb. 23 — Heroes of iho Plains (Drama).
Mar. 2 — A nattle of Wits (Two parts — Dr.).
Mar. 4 — Burlod Alive (Drama).
Mar. 7 — A Soldier's Dream (Drama).
Mar. 8 — Good for Nothing Gallagher (Drama).
BISON.
Feb. 3 — The Boonton Affair (Two parts — Dr.).
Feb. 10 — The Outlaw and the Lady (Two parts
— Drama).
Feb. 17 — John Osborn's Trlumpb (Two parts —
Drama).
Feb. 24 — The Come Back (Two parts — Drama).
Mar. ?! — The Tornado (Two parts — Drama).
Mar. 10 — The Drifter (Two parts — Drama).
GOLD SEAL.
Jan. 30 — June Madness (Three parts — Drama).
Fob. 6 — Won by Grit (Three parts — Drama).
Feb. 13 — The Indian's Lament (Three parts —
— Drama).
Feb. 20 — Tbe Great Torpedo Secret (Three parts
— Drama).
Feb. 27 — Mary from America (Three parts —
Comedy- Drama).
Mar. 6 — Desperation (Three parts — Drama).
IMP.
Feb. 11— When Thieves Fall Out — Two parts—
Drama).
Fob. 14 — The Girl Reporter's Scoop (Two parts
— Drama ).
Feb. 23 — The Folly of Fanchette (Two parts —
Drama).
Fob. 25 — A Dangerous Double (Two parts —
Drama) .
Mar. 1 — An Hour of Terror (Drama).
Mar. 2— Evil Hands (Drama).
Mar. 4 — Tangled Threads (Two parts — Dr.).
Mar. 0 — Tbe Perils of tbe Secret Service (Ep-
isode No. 1, "The Last Cigarette" —
Two parts — Drama).
Mar. 11 — The Man of Mystery (Two parts — Dr.).
JOKER.
Jan. 20 — Barred from the Bar (Comedy).
Jan. 27— Love Me, Love Mv Biscuits (Com.).
Feb. 3 — His Coming Out Party — Comedy).
Feb. 10 — Out for tbe Dough (Comedy).
Fob. 17 — Mule Mates (Comedy).
Fob. 24- — Rosle's Rancho (Comedy).
Mnr. 3 — Passing the Grip (Comedy).
Mar. 10 — Wanta Make a Dollar (Comedy).
LAEMMLE.
Jan. 20 — Homeless ( Drama).
Jan 27— The Rtood-Stalned Hand (Drama).
Feb. 10 — A Studio Cinderella (Drama).
Feb. 1ft— The Fourth Witness (Two parts —
Drama).
Feb 17 — Broken Henrted (Drama).
Feb. 21 — Sin I'natoned (Drama).
Mar. 3 — Undoing Evil (Drama).
Mar. 8 — The Human Flame (Drama).
L-KO.
Jan 17 — Heartsick at Sea (Comedy).
Jan 21— Dp the Flue (Comedy)
Jan. 24 — The Battle of "Let's Go" (Two parts
— Comedy).
Jan 31 — Fsktne Fakers (Two parts — Com.).
Fob 7_T»iat Dnweone Doe (Two parts — Dr.).
Feb 14 — Tbe End nf a perfect Dav 'Comedy).
Feb 1rt — Brave Tittle Waldo (Comedv).
Feb. 2J— After the Balled Dp Ball (Two parts—
Comedv)
F"f>b 2s* — <3r>IUp'« rt'77v Bike fTwo Parts — Com.).
Mar. 7 — Fattv's Feature Flllum (Two parts —
Comedy).
NESTOR.
Jan. 15 — Treat 'Em Rough (Comedy).
Jan. 22 — A Macoroni Sleuth (Comedy).
Jan. 20 — Why Uncle (Comedy).
Feb. 5 — His Wife's Relatives (Comedy).
Feb. 12 — A Hasty Hazing (Comedy).
Feb. 19 — Down Went the Key (Comedy).
Feb. 20 — A Million In Sight (Comedy).
Mar. 5 — A Bundle of Trouble (Comedy).
POWERS.
Feb. 11 — Fearless Freddie in the Woolly West
Cartoon Comedy) and Joys and Tears of
China (Educational).
Feb. 18 — Mr Fuller Pep — He Does Some Quick
Moving (Cartoon Comedy).
— Drama of the Orient (Dorsey Educa-
tional).
Feb. 25 — A Day in the Life of a Dog (Cartoon
— Comedy).
— The Buried Treasures of Ceylon (Dorsey
Educational).
Mar. 4 — Mr. Fuller Pep — An Old Bird Pays
Him a Visit (Cartoon Comedv).
— The Land of Buddha (Dorsey Edu.).
Mar. 11 — Mr. Fuller Pep — His Day of Rest
(Cartoon Comedy).
— The Mysterious City (Dorsey Educa-
tional).
RED FEATHER.
Jan. 15 — The Double Room Mystery (Five parts
— Drama).
Jan. 22 — Heart Strings (Five parts — Drama).
Jan. 20 — Love Aflame (Five parts — Drama).
Feb. 5 — Me and M' Pal (Five parts — Drama).
Fob. 12 — The Terror (Five parts — Drama).
Feb. 1!) — The War of the Tongs (Five parts —
Drama).
Feb. 26— The Girl and the Crisis (Five parts-
Drama).
Mar. 5 — The Gates of Doom (Five parts — Dr.).
HEX.
Jan. 28 — The Old Toymaker (Drama).
Feb. 4 — Life's Pendulum (Two Parts — Drama).
Feb. 8 — The Melody of Death (Two parts —
Drama ).
Feb. 11 — In the Shadows of Night (Drama).
Feb. 22 — The Keeper of the Gate (Drama).
Feb. 25 — Lost in the Streets of Paris (Drama).
Mar. 1 — The Rented Man (Two parts — Dr.).
— The Funicular Railway of the Nlesen
(Edu.).
8 — The Amazing Adventure (Two parts —
Drama).
11 — It Makes a Difference (Drama).
Mar.
Mar.
Feb.
Feb.
Feb.
Feb.
Feb.
Feb.
Feb.
Feb.
Mar.
Mar.
Mar.
VICTOR.
fi — The Valley of Beautiful Things (Ju-
venile Comedy).
9 — The High Cost of Starving (Comedy).
13 — The Girl of the Hour (Comedy).
15 — The Losing Winner (Two parts — Dr.).
20 — The Fireman's Bride (Comedy — Dr.).
22 — The Heart of Mary Ann (Comedy —
Drama).
23— A Bare Living (Comedy).
27 — A Novel Romance (Comedy-Drama).
1 — They Were Four (Comedy).
0 — Good Morning Nurse (Comedy).
9 — Tbe Beauty Doctor (Comedy).
UNIVERSAL SCREEN MAGAZINE.
Feb. 2 — Number 6.
Feb. 10 — Number 7.
Mar. 2 — Number 8.
Mar. 9 — Number 9.
UNIVERSAL SPECIAL FEATURE.
Feb. 1 — Tbe War Waif (Two parts — Drama —
Special Release).
Feb. 4 — Tbe Purple Mask (Episode No. ft — Tbe
Silent Feud — Two parts — Draroal.
Feb. 11 — The Purple Mask (Episode No. 7, "Tbe
Race for Freedom' — Two parts —
Drama).
Feb. 18 — Robinson Crusoe (Three parts).
Feb. 18 — The Purple Mask (Episode No. 8. "Tbe
Secret Adventure" — Two parts —
Drama).
Feb. 25 — The Purple Mask (Episode No. 9.
"A Strange Discovery" — Two parts
— Drama ).
Mar. 4 — Tbe Purple Mask (Episode 10. "The
House of Mystery" — Two parts —
Drnma).
Mar. 11 — Tbe Purple Mask (Episode No. 11.
"Tbe Cordon of Surprise" — Two
parts — Drama).
Mutual Film Corp.
AMERICAN.
Feb. 3 — Nature's Calling (Drama).
Feb. 10— Tbe Old Sheriff (Drama).
Feb. 1(1 — Calamity Anne's Legacy (Drama).
Feb. 17 — The Hermit's Hoard (Drama).
Mar. 2 — Calamity Anne's Protege (Comedy).
Mar. 3 — Cupid and a Brick (Comedy — Drama).
CUB.
Jan. 25 — Jerry and tbe Outlaws (Comedy).
Feb. 1 — Jerry and His Pal (Comedy).
Feb. 8 — Jerry's Big Raid (Comedy).
Feb. 15 — Jerry's Big Mystery (Comedy).
Feb. 22 — Jerry's Brilliant Scheme (Comedy).
Mar. 1 — Jerry's Romance (Comedy).
NIAGARA FILM STUDIOS.
Feb. 7— The Peril of Our Girl Reporters (Epi-
sode No. 7, "The Smite of Consci-
ence"— Two parts — Drama).
Feb. 14 — The Peril of Our Girl Reporters (Epi-
sode No. 8 of "Birds of Prey" — Two
parts — Drama).
Feb. 21— The Peril of Our Girl Reporters (Epi-
sode No. 9, "Misjudged" — Two
parts — Drama).
Feb. 28— The Peril of Our Girl Reporters (No.
10. "Taking Chances" — Two parts —
Drama).
GAUMONT.
Feb. 18 — Reel Life No. 42 (Subjects on reel:
Oysters on the Mississippi coast;
Properties of Water : Making an
Individual Dress-Form: Training
Man-Hunters (Bloodhounds) ; Dance
of the Rainbow (Mutual Film
Corp.).
Feb. 20 — Tours Around the World, No. 10 (Sub-
jects on reel : Scottish Highland-
ers ; Heidelberg. Germany; Monte
Carlo, Monaco and Mentone, France)
(Travel).
Feb. 21 — See America First. No. 76 (Subject
on reel : Vicksburg. Miss.) (Seen.).
— Polly's Day at Home (Kartoon Comic).
Feb. 25 — Reel Life No. 43 (Subjects on Reel:
Dainty Perfumes ; Teaching Chil-
dren to Swim ; Logging in Louisi-
ana ; Making Bottles at Home)
(Mutual Film Magazine).
Feb. 27 — Tours Around New York, No. 17 (Sub-
jects on Reel : Vienna : Gota Elf
River; Sweden; Toledo, Spain
(Travel).
Feb. 28 — See America First, No. 77 (Subject on
Reel : Battlefields of Cblckamauea ;
Chattanooga (Scenic), and "The
Elusive Idea" (Kartoon Komlc).
MONOGRAM
Feb. 6 — The Adventures of Shorty Hamilton
(No. 4, "Shorty Joins the Secret
Service" — Two parts — Drama).
Feb. 12 — The Adventures of Shorty Hamilton
(No. 5, "Shorty Turns Wild Man" —
Five parts — Drama).
Feb. 19 — The Adventures of Shorty Hamilton,
No. 6 (Shorty Promotes His Lore
Affair — Two parts — Drama)
Feb. 26 — The Adventures of Shorty Hamilton
(No. 7, "Shorty Hooks a Loan
Shark" — Two parts — Drama).
MUTUAL.
Jan. 19 — Uncle Sam's Defenders, No. 8 ("A
Jack Tar In the Making" — Top.).
Jan. 26 — Uncle Sam's Defenders, No. 4 "Afloat
and Ashore" (Topical).
Feb. 2 — Scouts of the Sea and Sky (No. 5 of
"Unole Sam's Defenders" (Top.).
Feb. 9 — Uncle Sam's Defenders. ( N'o. 6, "Bull-
dogs of the Deep" (Topical).
MUTUAL WEEKLY.
Jan. 24 — Number 10S (Topical).
Jan. 31 — Number 100 (Topical).
Feb 7— Number 110 (Topical).
F-b 14— Numher 111 (Tnplonl).
Feb 21 — Number 112 (Topical).
Feh. 2** — Numher 113 (Topical).
Mar. 7 — Numher 114 (Topical).
(Mutual Releases continued on page 1420.)
March 3, 1917
THE MOVING PICTURE WORLD
1419
Why Pay High Prices
for pictures and for projection apparatus un-
less you use a projection lens that enables you
to get the full benefit of your investment?
No matter what your films cost, the quality
of the pictures your patrons see will not be
any better than the quality of your projection
lens.
That is why it pays to use a
lens, which transmits a brilliant flood of light
that brings out the full value of every detail
in every part of every picture.
See your Dealer or write direct to
CROWN OPTICAL COMPANY
Rochester, N. Y.
The audience is
always right.
They want not only a good pic-
ture play but a clear picture.
Because of its basic qualities,
the clearest pictures are on
Eastman Film
Identifiable by the stencil mark
in the margin.
EASTMAN KODAK COMPANY,
ROCHESTER, N. Y.
Your Export Trade
and 1917—
One of President Wilson's strongest policies
has been the increasing of the Export Trade
of the United States.
The Republics of Latin America, Spain, Por-
tugal, Porto Pico and the Philippines are com-
pletely shut off from their former sources of
supply; due to the great European conmct.
France, Italy and Germany are too busy mak-
ing war to continue catering to the needs of
their Latin-American friends. These people
are casting eager glances toward the United
States for the fulfillment of their many needs.
Are you endeavoring to receive your share of
this profitable business?
CINE MUNDIAL— the Spanish Edition of
the Moving Picture World — is reaching over
5,000 of your probable prospects each month
in these Latin-American countries.
CINE MUNDIAL celebrated its first anni-
versary with the January issue. It has done
yeoman service for a number of concerns who
have taken time by the forelock to erect a per-
manent, profitable, foreign business through
its columns.
CINE MUNDIAL is willing and anxious to
serve you in any manner possible, if you are
anxious to obtain a satisfactory volume of new
business.
WHY NOT GO after this export opportunity
that is knocking at your door?
For Full Information Address
Chalmers Publishing Co.
17 Madison Avenue
New York City
Cine Mundial
Spanish Dept.
In Answering Advertisements, Please Mention the MOVING PICTURE WORLD.
1420
THE MOVING PICTURE WORLD
March 3, 1917
List of Current Film Release Dates
ON FEATURES AND MISCELLANEOUS PROGRAMS
■■E i ::?: ' ;t:t:;t '? .: ■ :■ HHI^HHHi ■■ tfBI
(For Daily Calendar of Program Releases See Page 1400.)
(Mutual Releases continued from page 1418.)
MUTUAL CHAPLIN.
December — The Rink (Two parte — Comedy).
Jan. 22 — Easy Street (Two parts — Comedy).
MUTUAL SPECIAL.
D«»c. — Charity (Seven parts — Drama).
Feb. 12 — Damaged Goods (American — Revised
Edition — Seven parts — Drama).
Jan.
Jan.
Jan.
Jan.
Feb.
Feb.
Feb.
Jan.
Jan.
Feb.
Feb.
Feb.
Feb.
MUTUAL STAR COMEDY.
6— The Girl WLo Can Cook (Comedy).
13 — The Honeymoouers (Comedy).
MUTUAL STAR PRODUCTIONS.
22 — The Gentle Intruder (American — Five
Parts — Drama— No. 1GC).
29 — Pardners (Five parts — Drama (No.
167).
5 — Where Love Is (Five parts — Drama)
(No. 168).
19 — The Gentle Intruder (American — Five
parts — Drama) (No. 170).
26 — The Greater Woman (Powell — Five
parts — Drama) (No. 151).
SIGNAL FILM CORP.
21 — A Lass of the Lumberlands (No. 14 —
Two parts — Drama).
28 — A Lass of the Lumberlands (No. 15—
Two parts — Drama).
VOGUE.
4 — Sticky Fingers (Two parts — Drama).
11 — A Musical Marvel (Two parts —
Drama).
18 — Lured and Cured (Two parts — Drama).
25 — The Butcher's Nightmare (Two parts
— Comedy).
Metro Pictures Corporation.
POPULAR PLAYS AND PLAYERS.
Dec. 4 — The Black Butterfly (Five parts —
Drama).
Jan. 1 — Vanity (Five parts — Drama).
Jan. 29 — Bridges Burned (Five parts — Drama).
Feb. 26 — The Secret of Eve (Five parts — Dr.).
COLUMBIA PICTUR3S CORP.
Jan. 8 — A Wife by Proxy (Five parts — Dr.).
Jan. 22 — Threads of Fate (Five parts — Dr.).
Feb. 5 — The End of the Tour (Five parts —
Drama).
ARTHUR JAMES.
Feb. 12 — One of the Many (Five parts — Dr.).
YORKE FILM CORP.
Feb. 19 — The Promise (Five parts — Drama).
ROLFE.
Dec. 19 — The Awakening of Helena Richie (Five
parts — Drama).
Jan. 15 — The White Raven (Five parts — Dr.).
Mar. 5 — The Barricade (Five parts — Drama).
SERIAL PRODUCING CO.
Jan. 22 — The Great Secret (EpUode No. 3, "The
Hidden Hand" — Two parts — Dr.).
Jan. 29 — The Great Secret (Episode, No. 4,
'"From Sunshine to Shadow" — Two
parts — Drama).
Feb. 5 — The Great Secret (Episode No. 5 —
"The Trap" — Two parts — Drama).
Feb. 12 — The Great Secret (Episode No. 6 — "The
Dragon's Den" — Two parts — Dr.).
Feb. 19 — The Great Secret (Episode No. 7 — "The
Yellow Claw — Two parts — Drama.
Feb. 26 — The Great Secret (Episode No. 6 — "A
Clue from the Klondike (Drama).
METRO COMBDIES.
Jan. 1 — The Matinee Idol (Rolma — Comedy).
Jan. 8 — Save Man's Buff (Drew — Comedy).
Jan. 15 — His Perfect Day (Drew Comedy),
Jan. 22 — Married But Single (Rolma — Com.).
Jan. 29 — The Pest (Drew — Comedy).
Feb. 5— Blackmail (Drew — Comedy).
Fob. 12 — Winning an Heiress (Rolma — Comedy).
Feb. 19 — Her Obsession (Drew — Comedy).
Feb. 26 — Reliable Henry (Drew — Comedy).
Mar. 5 — Modern Romance (Rolma — Comedy).
Paramount Pictures Corp.
BLACK DIAMOND COMEDY.
Jan. 8 — Braving Blazes (Comedy).
Jan. 22 — He D — It Himself (Comedy).
Feb. 19 — Her Scrambled Ambition (Comedy).
FAMOUS PLAYERS.
Jan. 1 — The Slave Market (Five parts — Dr.).
Jan. 8 — Great Expectations (Five parts — Dr.).
Jan. 18 — A Girl Like That (Five parts — Dr.).
Feb. 26 — The Fortunes of Fifi (Five parts-
Drama).
Jan.
KLEVER COMEDY.
1 — He Meant Well (Comedy).
Jan. 15 — Did It Ever Happen to You (Comedy).
Jan. 20 — The Honeyless Honeymoon (Comedy).
Feb. 5 — The Sleep Waker (Comedy).
Feb. 12 — He Got There After All (Comedy).
Feb. 26 — Some Doctor (Comedy).
LASKY.
Jan. 25 — The Golden Fetter (Five parts — Dr.).
Feb. 5 — Each to His Kind (Five parts — Dr.).
Feb. 12— The Black Wolf (Five parts — Dr.).
Feb. 15 — The American Consul (Five parts —
DramaO.
Feb. 19 — Winning of Sally Temple (Five parts
— Drama).
Feb. 22 — On Record (Five parts — Drama).
MOROSCO AND PALLAS.
Jan. 11 — The Happiness of Three Women (Five
parts — Drama).
Jan. 29 — His Sweetheart (Five parts — Drama).
Feb. 1 — The Wax Model (Five parts — Drama).
Feb. 8 — Her Own People (Five parts — Dr.).
PARAMOUNT-BURTON HOLMES.
Jan. 22 — Ottawa and Toronto (Seenic).
Jan. 29 — Georgian Bay to Winnipeg (Scenic).
Feb. 5 — Regina to the Rockies (Scenic).
Feb. 12— Beautiful Banff (Scenic).
Feb. 19 — With the Stony Indians (Scenic).
Feb. 26 — Exquisite Lake Louise (Scenic).
Mar. 5 — The Yoko Valley (Scenic).
PARAMOUNT-BRAY PICTOGRAPHS.
Feb. 11 — 54th Release (Educational).
Feb. 18 — 55th Release (Educational).
Feb. 25 — 56th Release (Educational).
Feb.
Pathe Exchange, Inc.
ASTRA.
Feb. 4 — Pearl of the Army, No. 10 (Two parts
— Drama).
Feb. 11— Pearl of the Army, No. 11 — "A Million
Volunteers" (Two parts— Drama).
Feb. 18 — Pearl of the Army (Episode No. 12,
"The Foreign Alliance" — Two parts
— Drama — Astra) .
-Pearl of the Army (Episode No. 13 —
"Modern Buccaneers" — Two parts —
Drama).
Mar. 4 — Pearl of the Army (No. 14, "Flag De-
spoiler" — Two parts — Astra — Dr.).
GOLD ROOSTER.
Feb. 4 — A Modern Monte Cristo (Thanhouser
— Five parts — Drama).
Feb. 11 — Sold at Auction (Five parts — Balboa —
— Drama).
Feb. 18 — Her Life and His (Thanhouser— Five
parts — Drama).
Feb. 23 — Crime and Punishment (Arrow — Five
parts — Drama).
Mar. 4 — Her Beloved Enemy (Thanhouser —
Five parts — Drama).
PATHE.
4 — Rods of Wrath (Three parts — Drama)
4 — Florence Rose Fashions No. 17,
"Where Fashions Reign" (Fash-
ions).
— An Algerian Harem (Educational).
Feb. 11 — Florence Rose Fashions, No. IS, "In
Anticipation" (Fashion).
—Childish Delights (Edu.).
Feb. 18 — Florence Rose Fashions, No. 19
(Fashions — Picturesque Algeria —
Province of Constantine (Scenic).
Feb. 25 — Florence Rose Fashions, No. 20 (Fash-
ions).
— Bursting Buds (Educational).
Feb.
Feb.
Feb. 25 — How "Patent" MedicineB Are Made
(Educational).
Feb. 25 — Max's Vacation (Comedy).
Mar. 4 — Florence Rose Fashions, No. 21 (Morn-
ing Hours) (Fashions).
— Picturesque Catalonia (Spain) (Col-
ored Scenic).
HEARST-PATHE NEWS.
Feb. 17 — Number 15 (Topical).
Feb. 21 — Number 10 (Topical).
Feb. 24 — Number 17 (Topical).
Feb. 28— Number 18 (Topical).
Mar. 3 — Number 19 (Topical).
Mar. 7 — Number 20 (Topical).
Mar. 10 — Number -- (Topical).
INTERNATIONAL.
Feb. 11 — Happy Hooligan — Ananias Has Noth-
ing on Him (Cartoon — Comedy).
— Blackfeet Indians (Glacier National
Park) (Scenic).
Feb. 11— Patria (Episode No. 5, "The Island that
God Forgot" — Two parts — Drama).
Feb. 18 — Patria (Episode No. 6, "Alias Nemesis"
— Two parts — Drama).
Feb. 18 — Jerry Saves the Navy (Cartoon Com.).
— Old Glory in the Far East (Scenic).
Feb. 25 — Patria No. 7 — "Red Fawn" (Two parts
— Drama).
Feb. 25 — Sharks Is Sharks (Cartoon Comedy).
— Uncle Sam's Wards (Educational).
Mar. 4— Bringing Up Father, "A Hot Time In
the Gym" (Cartoon Comedy).
— Winter in Yellowstone Park (Scenic).
Mar. 4 — Patria (Episode No. 8 — Two parts —
Drama).
MITTEXTHAL,
Mar. 4 — Deep-Dyed Villainy (Comedy).
ROLIN.
Jan. 14 — Schemer Skinny's Schemes (Comedy).
Jan. 21 — Luke's Busy Day (Comedy). —
Jan. 28 — Drama's Dreadful Deal (Comedy).
Feb. 4 — Luke's Trolley Troubles (Comedy).
Feb. 11 — Skinny's Love Tangle (Comedy).
— Schemer Skinny's Scandal (Comedy).
Feb. 18 — Lonesome Luke-Lawyer (Comedy).
Feb. 25— Luke Wins Ye Ladye Faire (Comedy).
Triangle Film Corporation.
Arts — Five
FINE ARTS.
Jan. 14 — The Little Yank (Fln»
Parts — Drama).
Jan. 21 — Nina, the Flower Girl (Five part* —
Drama).
Jan. 28 — The Americano (Five parts — Drama).
Feb. 4 — Jim Bludso (Five parts — Drama).
Feb. 11 — The Girl of the Timber Claims (Five
parts — Drams').
Feb. 18 — The Bad Boy (Five parts— Drama).
KAY-BEE.
Jan. 14 — The Bride of Hate (Kay Bee — Fire
Parts — Drama).
Jan. 21— The Iced Bullet (Five parts — Dr.).
Jan. 28 — Chicken Casey (Five parts — Drama).
Feb. 4 — The Crab (Five parts — Drama).
Feb. 11 — The Gunfigbter (Five parts — Drama).
Feb. 18 — A Princess of the Dark (Five parts —
Drama).
KEYSTONE.
Jan. 28 — Heart Strategy (Comedy).
Jan. 28 — A Grab Bag Bride (Comedy).
Feb. 4 — The Male Governess (Comedy).
Feb. 4 — The Road Agent (Comedy).
Feb. 11 — Won by a Foot (Comedy).
Feb. 11 — His Deadly Undertaking (Comedy).
Feb. 18 — The Telephone Belle (Comedv).
Feb. 18 — When Hearts Collide (Comedy).
MACK-SEXXETT KEYSTONES.
Feb. 11 — The Nick of Time Baby (Two parts-
Comedy).
Feb. 18 — Stars and Bars (Two parts — Comedy).
Feb. 25 — Maggie's First False Step (Two parti
— Comedy).
SUPERPICTURES, INC.
Jan. 29 — Seven Deadly Sins — "Envy" (Five
Parts — MeClure Pictures — Drama).
Feb. 5 — Seven Deadly Sins — "Pride" (Fire
parts — MeClure Pictures — Drama).
Feb. 12 — Seven Deadly Sins — "Greed" (Me-
Clure Pictures — Five parts — Dr.).
Feb. 19— Seven Deadly Sins — "Sloth" (MeClure
Pictures — Five parts — Drama).
March 3, 1917
THE MOVING PICTURE WORLD
1421
RICHARDSON'S
MOTION PICTURE
HAND BOOK
FOR MANAGERS and OPERATORS
Published by
THE MOVING PICTURE WORLD
RICHARDSON'S MOTION PICTURE
HAND BOOK is a carefully prepared guide
to perfect projection.
It is an invaluable help to every single in-
dividual in the trade who has to do with the
mechanical handling of motion picture film or
the management of a moving picture theatre.
There are over 680 Pages of Text and the
illustrations include detail diagrams of all the
leading makes of projection machines.
Substantially Bound In Red Cloth $4.00
Sent Postpaid on Receipt of Price by
MOVING PICTURE WORLD, 17 Madison Ave., New York City
MOVING PICTURE WORLD, 917 Schiller Bldg Chicago, III.
MOVING PICTURE WORLD, 305 Haas Bldg., Los Angeles, Cat
Peace Pictures
and
European War Pictures
(Neutral)
New Stereopticon Lectures
and Poems presented by
L. M. Marion.
Terms Accompanied by violinist, pianist, operator, lantern,
m« j__ _«, etc. (when desired), for theatres, lyceums and clubs.
Moderate Music for dances_
LOUISE M. MARION
445 W. 23rd St., New York
Phone, 10396 Chelsea
do not sell motion
pictures.
SCREEN LIGHT THAT NEVER FAILS"
\Tlie "ORIGINAL GOLD FIBRE SCREEN '-Perfected]
CZlMiNusfl Cine Products Company.
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Gold in color. No
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Unchangeable in color.
Not a drop of paint in
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Ask the Dealer who has one.
Write us.
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MANUFACTURERS
1113 Chestnut St., St, Louis, Mo,
A Dependable Mailing List Service
Saves you from 30% to 50% in postage, etc. Reaches all or selected
list of theatres in any territory. Includes name of exhibitor as
well as the theatre in address. A list of publicity mediums desiring
motion picture news. Unaffiliated exchanges looking for features.
Supply houses that are properly characterized as such. Producers
with address of studios, laboratories and offices. Information in
advance of theatres being or to be built.
W74.
MOTION PICTURE DIRECTORY COMPANY
M Fifth Avenue, New York Phone 3227 Chelsea
42$ Ashland Block, Chicago Phone 2003 Randolph
Addressing Multigraphing
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AUTO-ARC
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American Auto-Arc Co., Inc
407 S. Dearborn St. CHICAGO, ILL
NOTICE — Owing to advance in price of materials, the
price of the Auto-Arc will be changed on Janu-
ary 1, 1917, from $60.00 to $67.50. Price after Febru-
ary 1, $75.00.
1422
THE MOVING PICTURE WORLD
March 3, 1917
List of Current Film Release Dates
ON FEATURES AND MISCELLANEOUS PROGRAMS
(For Daily Calendar of Program Releases See Page 1400.)
Feature Releases
HIT DRAMAS. INC.
Feb. 1 — Rosle O'Orady (Apollo Pictures, Inc. —
Drama).
Feb. 8 — The Accomplice (Sherrill Feature Corp.
— Five parts — Drama).
Feb. 10 — The Adventurer (U. S. Amusement Co.
— Five parts — Drama).
Feb. 22 — The Mora! Code (Erbograph — Five
parts — Drama).
4RTCRAFT PICTURES CORP.
Not. • — Less Than the Dust ( Mary Plckford —
Seven parte — Drama).
Jan. 8 — The Pride of The Clan (Drama).
Mar. 5— A Poor Little Rich Girl (Drama).
HIOGRAPH COMPANY.
Jan. — Her Condoned Sin (Six parts — Drama).
BLUEBIRD PHOTOPLAY, INC.
Feb. 5 — The Mysterious Mrs. M. (Five parts
— Drama).
Feb. 12 — The Reward of the Faithless (Five
parts — Drama).
Feb. 19 — The M;in Who Took a Chance (Five
parts — Drama).
Feb. 2<* — The Saintly Sinner (Five parts — Dr.).
Mar. 0 — The Boy Girl (Five parts — Drama).
CARDINAL FILM CORP.
December — Joan, the Woman (Eleven parts).
CHRISTIE FILM CO.
Feb. 5 — Small Change (Comedy).
Feb. 12— Oh ! for a Wife (Comedy).
Feb. Ill — Hubby's Night Out (Comedy).
Feb. 13 — Bride and Gloom (Two parts — Special
Release — Comedy).
Feb. 26 — Kidding Sister (Comedy).
Mar. 5 — As Luck Would Have It (Comedy).
DIXIE FILM CORP.
December — Just a Song at Twilight (Fire parts
— Drama).
Dec. — Tempest and Sunshine (Five parts — Dr.).
Drama).
EDUCATIONAL FILM CORPORATION.
December — Snow White (Four parta — Fairy
Ta!*).
January — The Sheep of Chelan.
Feb. 5 — The Living Book of Nature ("The
Orang" — Educational).
Feb. 12 — The Living Book of Nature ("Mam-
mals of Strange Form" — Edu.).
Feb. 1!) — The Living Book of Nature ("Ameri-
can Bears" — Educational).
Feb. 26 — The Living Book of Nature ("Foreign
Deer" — Educational).
FOX FILM CORPORATION.
Jan. IB — The Bitter Truth (Five parts — Dr.).
Jan. 22 — The Darling of Paris (Special Release
— Five parts — Drama).
Jan. 22 — The Primitive Call (Five Parts — Dr.).
Jan. 29 — One Touch of Sin (Five parts — Dr.).
Feb. 5 — The New York Peacock (Five parts —
Drama).
jreD. 12 — The Scarlet Letter (Five parts — Dr.).
Feb. 19— The Tiger Woman (Five parts — Dr.).
Tvh 19 — Melting Millions (Five parts — Drama).
Feb. 26 — A Child of the Wild (Five parts— Dr.).
Mar. 5 — Sister Against Sister (Five parts —
Drama).
FOXFILM COMEDY.
Jan. IS — Social Pirates (Two parts).
Jan. 22 — Brainstorm (Two parts).
Jan. 29 — His Ticklish Job (Two parts).
F>b, 5 — The Cloud Puncher (Two parts).
Feb. 12 — Chased Into Love (Two parts).
Feb. 19 — There's Many a Fool (Two parts).
Feb. 26 — The House of Terrible Scandals (Two
parts).
GREATER VTT* GRAPH CV-L-S-E. INC.).
Feb. 12 — The Courage of Silence (Five parts —
Dramas .
Feb. 12 — He Never Touched Me (Comedy).
Feb. 12 — Captain links' Love Letters (Comedy).
Feb. 12 — The Secret Kingdom (Episode No. 7,
"The Ghost Shin"— Two Parts — Dr ).
Feb. 19 — Kitty Mackay (Five parts — Drama),
pvb. 19 — Cops and Cussedness (Comedy).
Feb. 19 — Captain Jink's Cure (Comedy).
Feb. 19 — The Secret Kingdom (Episode No. 8 —
"Rum Cay" — Two parts — Drama).
Feb. 26 — Arsene Lupin (Five parts — Drama).
Feb. 2(1 — Dubs and Drvgoods (Com.).
Feb. 2(1 — Captain Jinks' Explosive Temper
(Comedy).
Feb. 26 — The Secret Kingdom (Episode No. 9,
"The Swamp Adder" — Two parts —
Drama). i
IVAN FILM PRODUCTIONS.
Dec. 1 — Enlighten Thy Daughter (Seven parts
— Drama).
KEEN CARTOON CORP.
Feb. 5 — Zoo-Illogical Studies (Cartoon Com.).
Feb. 12 — A Dangerous Girl (Cartoon Comedy).
Feb. 19 — Dr. Zippy Opens a Sanatorium (Car-
toon Comedy).
Feb. 26 — The Fighting Blood of Jerry McDub
(Cartoon Comedy).
KLEINE-EDISON-SELIG-ESSANAY.
Jan. — Adventures of Buffalo Bill (Five parts —
Descriptive).
Feb. 5 — Skinner's Dress Suit (Essanay — Five
parts — Drama).
Feb. 12 — The Keys (Essanay— Five parts — Dr.).
Feb. 1!) — The Royal Pauper (Edison — Five parts
— Drama).
Feb. 26 — The Heart of Texas Ryan (Five parts
— Drama).
SELZNICK PICTURES.
December — The Foolish Virgin (Five parts —
Drama).
January — Panthea (Five parts — Drama).
February — The Argyle Case (Five parts — Dr.).
THE TRIUMPH CORPORATION.
December — The Libertine (Six parts — Drama).
WORLD PICTURES.
Jan. 29— Tillie Wakes Up (Five parts — Dr.).
Feb. 5 — The Hungry Heart (Five parts — Dr.).
Feb. 12 — The Red Woman (Five parts — Drama).
Feb. 19 — A Square Deal (Five parts — Drama).
Feb. 26 — A Girl's Folly (Five parts — Drama).
Mar. 5 — The Web of Desire (Five parts — Dr.).
States Right Features
ARGOSY FILM. INC.
December — The People vs. John Doe (Six parts
— Drama).
December — Where D'ye Get That Stud (FlTe
parts — Comedy).
ARROW FILM CORP.
Jan. — The Deemster (Drama).
BELMONT FILM CO.
Feb. 26 — A Hotel Mix-Up (Comedy).
BIOGRAPH COMPANY.
December — One Round O'Brien (Comedy).
G. M. BAYNES.
Nov. — Kitchener's Great Army In the Battle
of the Somme (Five parts — Dr.).
CALIFORNIA MOTION PICTURE CORP.
Nov. — The Woman Who Dared (Seven parts —
December — The Passion Flower (Drama).
CREATIVE FILM CORP.
Jan. — The Girl Who Didn't Think (Six parts —
Drama).
CLUNE FILM MFG. CO.
January — The Eyes of the World (Ten parts —
Drama).
DEFENSE OR TRIBUTE FILM CO.
February — Defense or Tribute (Five parts —
Drama).
ENLIGHTENMENT PHOTOPLAYS CORP.
February — Enlighten Thy Daughter (Drama).
EXCLUSIVE FEATURES. rNO.
Dec. — Pamela's Past (Five parts — Drama).
EUROPEAN FILM CO.
November — Fighting for Verdun (Five parts— •
Topical).
FRIEDMAN ENTERPRISES.
February — A Mormon Maid (Five parts — Dr.).
FROHMAN AMUSEMENT CORP.
December — The Witching Hour (Seven parts— i
Drama).
GERMANY'S OFFICIAL WAR FILMS.
ma
January — Germany and Its Armies of Today
(Topical).
GRAFTON PUB. FILM CO.
January — Argonauts of California (Ten parta —
Historical).
HARPER FILM CORPORATION.
Nov. — Civilization (Drama).
JOHN W. HEANEY.
Jan. — The Valley of Fear (Six parts — Drama).
KESSEL A BAUMAN.
Jan. — Mickey.
KING BAGGOT.
Dec. — Absinthe (Drama).
LEA-BEL CO.
February — Modern Mother Goose (Five parta).
LINCOLN M. P. COMPANY.
Jan. — Trooper of Troop K (Three parts — Dr.).
S. B. LUST, INC.
Jan. — The Porter (Two parts — Comedy—'
Drama — All Colored Performers).
MAJOR FILM CORP.
Feb. — Will You Marry Me (Drama).
B. S. MOSS MOTION PICTURE CORP.
Oct. — The Power of Evil (Drama).
November — Boots and Saddles (Drama).
January — The Girl Who Doesn't Know (Flvs
parts — Drama) .
January — In the Hands of the Law (Drama).
MOORE'S FEATURE FILM CO.
Jan. 10 — Uncle Sam (This Production In One
and In Two Reels).
PARAGON FILMS. INC.
February — The Whip (Eight parts — Drama).
PHAX PICTURES CO.
December — Race Suicide (Six parts — Drama).
PICTURE PRODUCING CO.
Feb. — Safari (Educational).
PIONEER FEATURE FILM CORP.
October — The Soul of a Child (Five parts — Dr.),
ROTHACKER FILM MFG. CO.
February — Ranch Life in the Big Horn Moun-
tains (Two parts — Descriptive).
WARNER BROS.
December — Robinson Crusoe (Fire parts — Dr.fc
SHERMAN ELLIOTT. INC.
October — The Crisis (Sells; — Seven parts — Dt.)i
SIGNET FILM CORPORATION.
Nov. — The Masque of Life (Seven parts — Dr.).
A. STONE.
February — If We Should Go to War (Two
parts).
THE FILM EXCHANGE.
January — The Golden Rosary (Five Parts — Dr).
THOMPSON FILM CO, INC.
December — War as It Really Is (Seven Parts—'
Topical).
ULTRA FILMS. INC.
Jan. — A Day at West Point (Topical).
UNITY SALES CORP.
January — Glory (Six parts — Drama).
UNIVERSAL (STATE RIGHTS).
October — Idle Wives (Seven parts — Drama).
December — The People vs. John Doe (Six parts
— Drama).
January— 20.000 Leagues Under the Sea (Eight
Parts).
January — Hell Morgan's Girl (Drama).
March 3, 1917
THE MOVING PICTURE WORLD
1423
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GUN BY BROS., Inc., 145 West 45th Street, New York City
IL HKSO AL CINEMATOGRAFO
The most important Film Journal in Italy.
Published every Monday at Rome. Excellent staff,
special bureau of information. Correspondents in all
parts of the world. Yearly subscription for foreign
countries : $3.00.
Business Office: Via del Triton* 183, Rome, Italy.
G. W. BRADE.NBLRGH, 802 Vine Street, Philadelphia, Pa.
FEATURES WITH ONE, TUHEE AND SIX SHEET 1'OSTEltS EOlt SALE
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Spectro 5
Sins of Great Cities 4
World, Flesh and the Devil 5
The Marked Woman 5
Uncle Tom's Cabin S
Rip Van Winkle 5
In the Land of the Head Hunters 6
An American Gentleman 5
The Test 2
Mother's Roses 3
Too nuch Uncle 2
Message irom Headquarters 3
STAU
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Ebba Thomson
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Largest Exclusive Dealers to the Moving Picture Trade
Dealers In Monograph. Simplex, Powers, Edison and Standard Machines,
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Storage Batteries not re-
quired
Progressive Agents Wanted
LANGSTADT-MEYER CO., Appleton, Wis., U.S.A.
SPECIAL
ROLL
TICKETS
<f) Five Thousand $1.25
(x] Ten Thousand 2.50
(J Fifteen Thousand 3.75
i-n Twenty-five Thousand , 5.50
fC Fifty Thousand 7.50
0, One Hundred Thousand 10.00
Tom own .pedal Ticket, anj printing, »ny color., seam-
ratal? numbered; ever? roll guaranteed. Coupon ticket. (01
Prise Drawings. S.eo* flM. Prompt shipments. Cask wits
tk. order. Qet the samples. Send diagram for Besarrwl
Saat Cowpoa Tickets, serial or dated. Stock ticket. 6. lit
to 1S.»»» Ofteen cent, per tnoasand. 5M*t tea cents. 1M..M
NATIONAL TICKET CO.
Shamokin, Pa.
ADVANCED PROJECTION OF INTOLERANCE
D. W. GRIFFITH'S COLOSSAL SPECTACLE at the LIBERTY THEATRE. NEW YORK, Introduces NEW IDEAS In the ART
•f PROJECTION. The WORLD'S BEST PROJECTORS are equipped with SPECIAL SPEED CONTROLS and TIME REGIS-
TERING DEVICES so that the Musical Director ha. absolute control of the SPEED, thereby SYNCHRONIZING the MUSIC
perfectly with the PICTURE. For the WORLD'S BEST PROJECTORS equipped with TIME REGISTERING Devices and
Perfect Arc Control Rheostats, consult the Exclusive Distributor
B. F. PORTER, 1482 BROADWAY, AT TIMES SQUARE, NEW YORK
1424
THE MOVING PICTURE WORLD
March 3, 1917
Make Your Own Electricity With Cushman
Electric Plants
Extremely light weight and
compact : 4 H. P., 2 K. W. Outfit
complete, weighs around 500 lbs.
Complete with all equipment —
easy and ready to set up and run.
Throttle Governor, connected
to Schebler Carburetor, assures
clear, bright and steady pictures.
United States Bought 66
Cushman Outfits
The Government Order after inspection, before shipment
The illustration shows 66 Cushman Electric Power Plants ready for shipment, that were
purchased by the U. S. Government for use at Army Posts and in the field.
CUSHMAN MOTOR WORKS 938 MOffiffiSS.8,Krr
Traveling Showmen, Cameramen and Exhibitors,
DON'T MAKE
A MISTAKE
Have your Printing, Developing and Coloring done
by experienced men. GOOD PRINTING and Develop-
ing make GOOD PICTDEES. GOOD PICTURES
GET THE MONEY.
AMERICAN BIOSCOPE COMPANY «« Bw's^
Tears of experience, backed by a knowledge of
your wants, makes our work the best. Our facilities
are complete and prices lowest. OUR STUDIOS
CAN BE RENTED BY THE DAY OR WEEK.
CHICAGO
J. E. Willis, Vice-Pres. and Gen. Mgr.
Complete
Picture Theatre Equipments
CARBONS AND SUPPLIES
J. H. HALLBERG, 7th Ave. al 49th St., New York
Th» Original and 1 — Mmg Marine Picture
Journal In Euros*
The Kinematograph
Weekly
The reliable Trade organ of Great
Britain ; covering the whole of the
British Film market, including the
American imported films. Read
by everyone in the industry. Spe-
cialist writers for Finance, Tech-
nical Matters, Legal, Musical,
Foreign Trading (correspondents
throughout the world) — and every
section devoted to the Kinemato-
graph. Specimen copy on appli-
cation to: —
The Kinematograph Weekly, Ltd.
S-ll Tottenham Street. London, W., Enf.
C/ean
Cat
./&c£rs
A picture is finished only when perfection of DEVELOPMENT
and PRINTING is attained.
Save time, and lots of worry, by entrusting this work to EVANS — in the first place.
EVANS FILM MFG. CO., 416-24 West 216th St., N. Y. City.
Telephone
Audubon 6&81-2
Ask the Exhibitor who knows. He will tell you that his success and prosper-
ity is due to Screen Results.
Over 9800 exhibitors the world over are enjoying prosperity and are successful because they did not fall for
the smooth talk of a screen salesman. They bought a tried and proven article, made by a firm whose nine years'
experience assured quality, guaranteed results — projection contentment. There is one screen and one only.
MIRROROID
Sold the World Over by AH Reliable Dealers at
33 1/3 Cents a Square Foot. Why pay more ? Yes, why pay more for an airbrush makeshift —
an imitation?
Mirroroid is made in three tints — silver white, pale gold, silver flesh. Seamless. Get our large, free samples. Let
us show you.
The J. H. GENTER COMPANY, Inc., Newburgh, N. Y.
THE LARGEST MANUFACTURERS OF SCREENS IN THE WORLD
$4.80 A Big Saving Each Year $4.80
On account of the greatly increased cost of paper, engraving, etc., we have been compelled to make the single
copy price fifteen cents. For the present direct subscription prices will remain the same. This means a saving
of four dollars and eighty cents yearly on direct subscriptions. In addition you get your paper earlier.
It will pay you to fill out this blank and mail at once with your remittance.
ONE YEAR $Ut
SIX MONTHS $1 Jt
See title page for rates Canada and Foreign
MOVING PICTURE WORLD
17 Madison Avenue, New York
Cut out and mail
Pleaae Fill in __
the Name of Your Thoatro .
March 3, 1917
THE MOVING PICTURE WORLD
1425
FULCO THUMB TACKS
s, ■!■«.• a ll.iKiiii.lt- of Ilai-a
Every exhibitor needs them
for quickly and neatly mount-
ing photos, lithos. announce-
ments, etc. Put up in two
sizes— 100 in a box. PRICES—
SIZE No. 3, PER POX. 15c;
SIZE No. 4. PEK BOX. 20c.
We also have in stock an im-
ported brand in No. 3 size. 144
in box. at 22c. Postage extra.
Also a variety of fancy headed
thumb tacks.
E. E. FULTON CO.. 152 W. Lake St.. CHICAGO. Exhibitors' Supplies and Equipment
BARGAINS IN MACHINES
Twenty-two machines slightly used, first class
condition, Simplex, Power's 6 A's, Power's 6's,
Edison B's, and Edison D's. Low prices, quick
sales.
CHAS. A. CALEHUFF, 1233 Vine Street, Philadelphia
BE YOUR OWN CENSOR
IN the little things that will finally make or
break you as a first-class exhibitor, you
must learn to be your own censor. If the patronage and
policy of your house are of a high order, you will immediately
see the vital need of our
4-Page Program De Luxe
the latest and best example of artistic program
production. The De Luxe comes in twelve beautiful designs
and is printed in three colors, the two inside pages being
devoted to your full weekly program. You can
Without a Penny's Cost
let this artistic feature build your prestige by inviting a few
advertisers to use the back cover. Territorial protection
guaranteed. Samples will come to you for the asking. Ask
Cahill-Igoe Company p,
irect Advertising Specialists"
117 W. Harrison St.. Chicago. 111.
Projection Engineer
Is your icreen result unsatisfactory?
Is your projection current costing too much?
Are you planning a new theatre?
Are you contemplating the purchase of new Equip-
ment?
Theatre plans examined and suggestions made as to
operating room location. Operating rooms planned,
etc., etc. Will personally visit theatres in New York
City or within 300 miles thereof. Fees moderate.
(^°ouwahlilm) F.H. RICHARDSON (KYN°oV^
HIM/
Room 1434, 22 E. 17th St., New York City
For the fullest and latest news of the moving picture
industry in Great Britain and Europe.
For authoritative articles by leading British technical
men.
For brilliant and strictly impartial criticisms of all
films, read
THE BIOSCOPE
The Leading British Trade Journal with an International Circulation
American Correspondence by W. Stephen Bush
of
"Movlnc Picture World"
85 Shaftesbury Avenue, London, W.
Specimen on Application
Ornamental
Theatres
PLASTER RELIEF DECORATIONS
Theatres Designed Everywhere
Send for our 1916 catalog. It contains forty
beautiful full-page illustrations — some in colon
— of theatres we have designed and decorated.
It shows several styles of ticket booths, lighting
fixtures and ornaments; it will give you many
valuable ideas for decorating your new theatre
or improving the looks of your present one.
Send Us Sizes of Theatre for Special Designs
THE DECORATORS SUPPLY CO.
Archer Avenue and Leo Street, CHICAGO, ILL.
I
In Answering Advertisements, Please Mention the MOVING PICTURE WORLD.
1426
THE MOVING PICTURE WORLD
March 3, 1917
EAT, DRINK AND BE MERRY
at the
Movie CarnivalandBall
of the
Associated Motion Picture Exhibitors of Brooklyn and Long Island
New York Branch No. 3, M. P. E. L. of A.
~ to be held at
Stauch's, Coney Island
FEBRUARY TWENTY-FIRST
EVENING BEFORE WASHINGTON'S BIRTHDAY
ADMISSION ONE DOLLAR
Douglas Fairbanks
and
Anita Stewart
will positively
lead the
GRAND MARCH
of Photoplayers
Photoplayers' Popularity Contest for King and Queen
of the Carnival, now going on in the Brooklyn "Eagle."
Vote for your Favorite.
How to get there : Special trains will leave every few
minutes from the Brooklyn Bridge Terminal and the
Fourth Avenue Subway (Municipal Building).
Parking Space for 1,500 Automobiles.
March 3, 1917
THE MOVING PICTURE WORLD
1427
"A Work Worth Any Man's Best"
The '
Actors'
Fund
of America
]ONG, long ago a
wise man said
"Charity begins
at home." Right
now there are
charities within
the great stage family of Amer-
ica, calling for aid and calling
with a firm confidence that the
actor and actress will not fail
their own.
Tell us now what you
will do to help
You can solicit donations
You can obtain merchandise
You can enlist volunteers
You can organize booths, etc.
The great
Actors9 Fund Fair
is only a few weeks away.
Come and see us. We need the
earnest help of every one on the
stage. Give us yours unspar-
ingly now when we need it.
Actors' Fund Fair
Hotel Astor, New York
1428
THE MOVING PICTURE WORLD
March 3, 191
"SEVENTEEN YEARS OF KNOWING HOW
M
When You Are Interested
IN LONG DISTANCE PROJECTION
OF MOTION PICTURES
THINK OF THE RECORD MADE BY
POWER'S CAMERAGRfPH
AT MADISON SQUARE GARDEN
NEW YORK CITY
300
FOOT THROW
34
FOOT PICTURE
NICHOLAS POWER COMPANY
NINETY GOLD STREET NEW YORK CITY
ol. 31,*No. 10
March 10, 1917
Price 15 Cents
vT\T^AyiJL\yi3yjrA3£yAS^^
THB FII/M
EXHIBITORS'
eUIDE>
will have a distinctive quality, power and
Box-office attraction value that could be
obtained only. with such great artists as
MAE MARSH
MARY GARDEN MAXINE ELLIOTT
JANE COWL MADGE KENNEDY
who, under contracts for all of their screen
appearances, are exclusively Goldwyn stars
^MzMtMxS&e
**e**rsA,,,,,,,»»>>>>mnm\\:; kiwm^w^
GOLDWYN PICTURES CORPORATION
Telephone: Vanderbilt II 16 East 42nd Street, New York City
??y/////// / / / ! 1 1 1 ! II l\\ WW w WWW^^
■^^«^^/^€li^^
^'fliMMMMH<y<y<Mftlfc)MttttttKKM(K>M«
Post Office Box 226
Madison Square Station
NEW YORK
17 Madison Avenue
Telephone Madison Square 3S 10
aM»tt»»Btttt»M|frMWftftttftlfcttttH,ttB»»Btt
^jBHOMC^Mfc^^
TENTH ANNIVERSARY NUMBER
ElMMi
MAX UNDER
has come and
conquered all in
his first comedy
Max Comes Across
Read what the critics say:
"Max Linder's humorous powers to
evoke laughter are irresistible. * * *
He has grown in power as a magic mirth
maker. * * * His art to create
laughter does not relv on vulgar inci-
dent."
Jas. S. McQuade, Moving Picture World.
'"Max Linder's first American-made
comedy holds one great promise for this
comedian's future work. * * * . He
undeniably has a greater ability for facial
contortion, both comic and dramatic,
than any other screen laughmaker
* * * 'Max Comes Across' is a
noteworthy production."
Dickson G. Watts, N. Y. Morning Telegraph.
1432
THE MOVING PICTURE WORLD
March 10, 1917
9fed
Zoathev
SPhoto Clays'
press it
wiHv the d&tmcr
Uangfecrof tKc Groat
Jouthwotfr
ITU
I
tiso MadfeoiKAN^NGal Hart
Roberta Wf Iron
Molly Maloae
and auptendid xupportiT^
Of-
The Story cf.a Prima ^J| A thrilling' Drama °f suspense,
Donna'i' Heroic .samf toe jlpU Power -LovG^Ronwi^,
r->-
:■:■:■:-:-:■■-•
ntff.
V.V.V.V.
>«•
41
a Deal Novel ry
This RED FEATHER feature is a five-reel combination enter-
tainment— the first part a drama with a big punch with Cleo
Madison, Molly Malone, Roberta Wilson and Jack Nelson as stars;
directed by Geo. Cochrane; the second part the biggest Western
ever filmed in two reels with Neal Hart, Joe Rickson, Edward
Hearn, L. M. Wells and Janet Eastman; written and directed by
Geo. Marshall.
The two sections are two totally different stories, having no con-
nection except that together they constitute a five-reeler of the
finest entertainment. The first part could easily have been
stretched to five reels and the second to three — so that in reality
you are getting EIGHT REELS OF SUPREMELY GOOD
DRAMA IN FIVE REELS.
Boost this as a novelty. Then ask your patrons how they like the
idea. Then TELL US. This is a box-office attraction that will
please. Profit by it.
BOOK THROUGH ANY UN1VEGJAL EXCHANGE.
March. 10, 1917
THE MOVING PICTURE WORLD
1433
Watch for
The TJi\rxVEx*,r*AXrfV*
THi*illi»ff Mwtews Serial
Mart Rtonas^RaJfrle PKo*o-
Plaij Eve** FiXmed ^ f? 2*
So*
&,
I
IKrec*££dlnj Stuart Pafo:n>
Jfom,5lnjJ.6mbbAlftxd2idpr
from the Popular Kovel
bn& EurtaceHal© Ball
SOON v
><* v*
.♦"eS9
yo
THE
umiver*t.ai-
&?1
LSI
I
ftoKUlM
.. VORKE riORR.OVPJvTOJRIKvT>
BVTHE CELEBRATED WOVE t.IX'Tr
GEORGE BROr^TOM HOWARD
>♦ PROIHJCEDimBERPEW0N/fl.DimTIOW0FMR.H(W«RP
./ "UNIVER5KL SPECIALPELEASE
^# BOOK NOW THROUGH ANY UNIVERSAL EXCHANGE fcft
*
1434
THE MOVING PICTURE WORLD
March 10, 1917
//
£
Special Releases on the Universal Program
for the Week of March 19th, 1917
RED FEATHER— "THE SCARLET CRYSTAL" (Five-Reel Drama)— Her-
bert Rawlinson.
NESTOR— "WHEN THE CAT'S AWAY" (One-Reel Comedy)— Eddie Ly-
ons, Lee Moran and Edith Roberts.
L-KO— "DEFECTIVE DETECTIVES" (Two-Reel Comedy)— Phil Durham.
POWER'S— "THE STRANGEST ARMY IN THE WORLD" (One-Reel
War Special).
IMP— "THE PERILS OF THE SECRET SERVICE," Number Three, "THE
DREADED TUBE" (Two Reels)— Kingsley Benedict.
UNIVERSAL— SCREEN MAGAZINE— Issue No. 11.
JOKER— "WHOSE BABY?" (One-Reel Comedy)— Gale Henry and Will-
iam Franey.
POWER'S— "THE LOVE AFFAIR OF IMA KNUTT" (Comedy Cartoon)
and "ARTISTIC CHINA AND JAPAN" (Dorsey Educational; Split
Reel).
2fR**k
of Box
Office
Attrac-
tion?
EVERY
WEEK
JO
Carl Laemmle, President .
Tne Urgeit Film Mwafacturinj .
' Concern ia the Ihtoerss"
1693 Broidway - Nsw York
Regular Releases on the Universal Program f +
for the Week of March 19th, 1917
o
GOLD SEAL— "THE RAID" (Three-Reel Drama) -Neal Hart.
VICTOR— "BLACK MAGIC" (One-Reel Comedy) and "LAND MARKS OF
FRANCE" (Scenic; Split Reel).
UNIVERSAL ANIMATED WEEKLY— Weekly No. 64.
LAEMMLE— "OLD FAITHFUL" (One-Reel Sea Drama)— Leah Baird and
Wm. Shay.
VICTOR— "THE TOPSY TURVY TWINS" (Two-Reel Comedy)— Carter De
Haven.
BIG U— "THE REBEL'S NET" (One-Reel Drama)— Grace Cunard and
Francis Ford.
NESTOR— "IN AGAIN OUT AGAIN" (One-Reel Comedy)— Eddie Lyons
and Lee Moran.
BISON— "COIN' STRAIGHT" (Two-Reel Western Drama)— Harry Carey.
REX— "THE BOYHOOD HE FORGOT" (One-Reel Drama)— Phillips Smal-
ley and Antrim Short.
REX— "THE GRUDGE" (Two-Reel Drama)— Wm. V. Mong, Irene Hunt
and Zoe Rae.
In Answering Advertisements, Please Mention the MOVING PICTURE WORLD.
March 10, 1917
THE MOVING PICTURE WORLD
1435
THREE hundred and sixty-five days a year
we are striving to produce the unusual, because
we believe the exhibitor will soon realize the
importance of his single-reel pictures — the kind
that we produce combining three in one —
scenic, story, comedy. You will find these 3
important elements, in our one-reel Robert C.
Bruce, American Adventure Series.
IN one trade review a prominent critic wrote
regarding our "Mammals of Strange Form" from
Ditmars' "Living Book of Nature": "It gives
the spectator a laugh hand in hand with a lesson;
. . . is one of the most comical sights we
have seen in a month — Chaplin was the other."
These pictures also combine 3 in 1 — educational
story, comedy.
Book the Ditmars'
Quality Film Company, Pittsburgh, Pa.
WESTERN PENNSYLVANIA and WEST
VIRGINIA
Photoplay Exchange.
Utah
I'TAII, COLORADO.
NEW MEXICO
Salt Lake City.
WYOMING and
Lambson Film Exchange, Seattle. Wash.
OREGON. WASHINGTON, IDAHO and
MONTANA
Educational & Children's Films Co.,
Kansas City. Mo.
MISSOURI. KANSAS, IOWA and
NEBRASKA
Metro Pictures Service, Pittsburgh. Pa.
OHIO. WESTERN PENNSYLVANIA and
KENTUCKY
Broadway Feature. Film Co.. Detroit.
Mich.
MICHIGAN
Metro Pictures Service, Chicago, ill
ILLINOIS and INDIANA
Metro Film Service, Washington. D. C.
DEI. AWAKE. DISTRICT OF COLUMBIA,
MAK1 LAND ami VIRGINIA
719 TMVENUE
ooooooo
ONE of the world's largest theatres — The
Strand, New York — has been featuring these pic-
tures foi the past eighteen consecutive weeks, and
will continue.
Living Book of Nature" at the
Broadway Feature Film Co., Detroit,
Mich.
MICHIGAN
Celebrated Players Co., Chicago, 111.
INDIANA and ILLINOIS
The J. A. Cressey Interests. Dallas, Tex.
TEXAS. OKLAHOMA. ARKANSAS,
LOUISIANA. ALABAMA. GEORGIA,
FLORIDA. TENNESSEE and NORTH
and SOUTH CAROLINA
Standard Film Service Co., Cleveland, O.
OHIO and KENTUCKY
Book our other Scenics and Educationals at the
Photoplay Exchange. Salt
Utah, and the
Photoplay Exchange. Denver. Colo.
SOUTHERN IDAHO. EASTERN MON-
TANA. WYOMING. UTAH COLO-
RADO and NEW MEXICO
Peerless Feature Film Exchange. Inc.,
Philadelphia, Pa.
EASTERN PENNSYLVANIA and SOUTH-
ERN NEW JERSEY
Consolidati d Film Corp.,
unci Los Angeles, Cal.
ARIZONA. CALIFORNIA and NEVADA
Educational Films Gdrporaoon
1436
THE MOVING PICTURE WORLD
^k^J^^^^i^^^^i(^^^^ii^m^M^f^
JSf&i'-.
■
■
■
v^TiKfi
fekm
IGHtS
P
A REMARKABL
YORK'S BROADWAYS!
UNBEfMto^ !: H
■?*«I:3s3-i«»,
FRPM!„
HW.-iiiia
rt
i*'
W;$t£ N tw /YORK city;
^LE^TE^I
^g^l
March 10, 1917
THE MOVING PICTURE WORLD
In Answering Advertisements, Please Mention the MOVING PICTURE WORLD.
1438
THE MOVING PICTURE WORLD
March 10. 1917
Her life Hasted hy enviroinrient^she became
a social vulture wred^n^ one mans career
and slaying another
WILLIAM FOX
PRESENTS
VIRGINIAPEARSON
Sister Against Sister
WRITTEN BY MARY MITRILLO
DIRECTED BY JAMES VINCENT
FOXFILM COMEDY SERVICE
-MacK 5 th WILLIAM FOX. Pre sents
Henry Lehrmstn's Master Covvtedy r*
THE HOUSE OF TERRIBLE SCANDALS
The biggest, funniest, most smashing comedy ever marie
•Any exhibitor can showit, because -—J
Foxfilm Comedies are released
Independent of Regular Fox Program rn
■■■■■■■■■■■■I
BLUEBIRD PUGTOPLAYTEi
Pae^ENT ELLA MALL in
"POLLY-BEDHEAD"
THE FAMOUJ^'POLiyODiyJTOKIK
BY EDGAR. JEP^ON COME TO LIFE
DIRECTED r ■
JACK CONWAY
BLUEBIRD PHOTOPLAY/
THE biggest nev?s in the film -world today ._' —
"BLUEBIRDS HAVE ARRIVED."
If tKat means nothing to you, -we snail proceed to elucidate.
From even? section of this big and prosperous country come
letters bj) tne hundreds — from fans; from Exhibitors; from
Exchange men — that prove beyond the shadow of a doubt
that THE PUBLIC IS DEMANDING BLUE-
BIRD PHOTOPLAYS.
The big point for you to consider is that BLUEBIRD
Photoplays (Inc.) was the first producer to buck the star
system — the ruinous practice that has been responsible for
the high-priced but lov?-grade features that \xa\>e wrecked
manp an Exhibitor.
Tke BLUEBIRD announced its policy^ of "The Play's the Thing" in
the most extensile moving picture advertising campaign ever launched,
in the Saturday Evening Post. Everyone said BLUEBIRD was wrong —
MOW — not only the fans and the Exhibitors and the Exchange men
are convinced BLUEBIRD was right— hut OTHER PRODUCERS
ARE ATTEMPTING TO FOLLOW THE BLUEBIRD LEAD.
What's the answer? BLUEBIRDS are getting the money\ That's
all there is to it. If you vJant to pack $our house ; add prestige and
popularity to your theatre's reputation ; increase ;pour bank roll, and
QUIT WORRYING ABOUT YOUR SHOW— BOOK
BLUEBIRD Photoplays.
Book thru >>our local BLUEBIRD Exchange or thru
Executive Offices, BLUEBIRD PHOTOPLAYS (Inc.)
1600 BROADWAY. NEW YORK
March 10, 1917
II1' MOVING PICTURE WOKLU
1439
Jesse L. Lasky
Prese
GERALDINE FARRAR
as Joan of Arc i
in
Cecil B. de Mille's
cinema masterpiece in eleven parts
"Joan The Woman"
by Jeanie Macpherson
STILL PLAYING
to capacity at
the 44th Street Theatre, New York
and the
Majestic Theatre, Los Angeles, Cal.
Cardinal Film Corporation
485 Fifth Avenue, New York
'"Illllllllll-
mm
m!m
'::!'«
1440
THE MOVING PICTURE WORLD
March 10, 1917
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729 Seventh Ave.
New York City
March 10, 1917
THE MOVING PICTURE WORLD
1441
In Answering Advertisements, Please Mention the MOVING PICTURE WORLD.
1442
THL MOVING PICTURE WORLD
**+**.
March 10, 1917
-^7
Cpcmmount
Seven Day Pictures!
Paramount Pictures are seven-days-a-week pictures, not Mon-
day, Tuesday or Wednesday pictures, but every-day-in-the-week
pictures.
Paramount doesn't exploit this picture or that picture, because
the quality of
is consistent throughout. Paramount Pictures are the kind of
pictures that keep your business running steadily and profitably
— not one big feast week and then two or three weeks of famine —
but a steady increase on the right side of the balance sheet. Your
patrons know what "A Paramount Picture" means.
Take the Paramount Pictures for this week and next month, for
instance, as listed on the opposite page. •
^aramMwt&Picture& (ar/Mxratiofv
K~S FOUR EIGHTY FIVE L-/ FIFTHAVENUE V_^ el FORTY FIR5T ST.
NEW YORK, hl.Y.
Controlled by FAMOUS PLAYERS-LASKY CORPORATION
Member of National Association Motion Ticture Industry
In Answering Advertisements, Please Mention the MOVING PICTURE WORLD.
March 10. 1917
THE MOVING PICTURE WORLD
,»**».
^^aramcmrit^fiietUreS^
Here is the convincing part of this advertisement — in fact, the
most convincing part of any Paramount advertisement — the
pictures themselves.
Marguerite Clark
Blanche Sweet
Marie Doro
Kathlyn Williams
Pauline Frederick
Wallace Reid and
Myrtle Stedman
Jack Pickford
Vivian Martin
Sessue Hayakawa
House Peters and
Myrtle Stedman
The Fortunes of Fifi
Those Without Sin
Castles for Two
Out of the Wreck
Sapho
The Prison Without
Walls
The Dummy
The Spirit of Romance
The Bottle Imp,
As Men Love
Famous Players
Lasky
Lasky
Morosco
Famous Players
Lasky
Famous Players
Pallas
Lasky
Pallas
Feb. 26th
Mar. ist
Mar. 5th
Mar. 8th
Mar. 1 2th
Mar. 15th
Mar. igth
Mar. 22nd
Mar. 26th
Mar. 29th
Can you afford to let your oppo-
sition have Paramount Pictures ?
L-/ FOUR EIGHTY FIVE \~S FIFTH,WENUE V_^ at FORTY FIRST ST.
NEW YORK, N.Y.
Controlled by FAMOUS PLAYERS-LASKYrCORPORATION
Member of National Association Motion Picture Industry
1444
THE MOVING PICTURE WORLD
March 10, 1917
llllUIIIIIIIIIIIIIIUillllliilH
C5old\yy
icturcs
ADVISORY BOARD
SAMUEL GOLDFISH,
Chairman
EDGAR SELWYN
IRVIN S. COBB
ARTHUR HOPKINS
MARGARET MAYO
ROI COOPER MEGRUE
ARCHIBALD SELWYN
CROSBY GAIGE
Goldwyn Invites
the Exhibitors'
Confidence
FIVE THOUSAND applications for ser-
vice received by Goldwyn in two weeks
indicate the eager and alert interest
of exhibitors in its officers, its stars and pro-
ductions.
It is most significant that virtually every
letter contains statements like these:
"It is indeed encouraging to us who have
a great deal invested in the picture business
^o see such an alliance of literary brains, effi-
'cient management and great stars combined
under able leadership." — Samuel Katz, Amal-
gamated Theatres Corporation, Chicago, 111.
'.'You seem to be an exception in believ-
ing that a small house has the right to live;
that the small exhibitor is still a powerful
factor." — Henry Bishop, Bishop's Theat're,
Hoboken, N. J.
"Goldwyn's announcements portend the
entry of a producing concern whose influ-
ence will be felt everywhere at the time of
its first release." — A. F. Brentlinger, Orpheum
Theatre, Fort Wayne, Ind.
It is to be assumed that an organization in-
spiring this confidence months before releas-
ing its first picture possesses the brains and
ability to maintain and strengthen this confi-
dence after getting under way.
(Mdwyn^flbictures
Corporation
16 E. 42nd St., New York City
Telephone : Vanderbilt 11
mm
March 10, 1917
THE MOVING PICTURE WORLD
1445
Jane
Cowl
This young and beauti-
ful emotional star is one of
the ablest and best known
celebrities of the Ameri-
can theatre. Her tre-
mendous following on the
stage will be magnified
many thousands of times
when she appears on the screen as the
exclusive star in Goldwyn Pictures.
The able critics of the influential
newspapers of the nation welcome this
lovely woman into pictures with these
enthusiastic comments:
LOUISVILLE HERALD: "A woman of unusual talent
and remarkable beauty, known all over the Union."
PITTSBURGH POST: "Goldwyn in Jane Cowl has
signed America's greatest emotional actress."
BOSTON TRAVELER: "Jane Cowl is known all over
America and deserves to be, for she is one of our great-
est actresses."
TOLEDO TIMES: "Jane Cowl is known to millions as
the star, 'of 'Within the Law' and 'Common Clay.' "
CHICAGO AMERICAN: "Jane Cowl is one of the big-
gest staf% of the stage. She will be an even bigger screen
star."
NEW YORK SUN: "Sarah Bernhardt in her 'Vive La
Fram£' when she chants at the end of 'From the Stage
to the Field of Honor' does not reach a higher emotional
pitch or obtain a more telling effect than Jane Cowl when
she ends her phrase with the same words."
BUFFALO TIMES: "One of the best actresses on the
American stage and perhaps the loveliest."
OAKLAND TRIBUNE: "Goldwyn has landed another
of the biggest stage stars in Jane Cowl — able, brilliant and
beautiful."
GALVESTON NEWS: "Bringing Jane Cowl into pic-
tures is a notable achievement for Goldwyn."
Ooldxyyn^picturcs
Corporation
1 6 East 42d Street New York City
Telephone : Vanderbilt 11
1446
luL moving picture world
March' 10, 1917
Greatest
Special
Selected by
UM * £•
THEATRE
tor NewYork
1 run
SARAH
BERNHARDT
in her Greatest Triumph
Written by JEAN RICHEPIN, Member of French
Academy, Directed by LOUIS MERCANTON
FRENCH GOVERNMENT part owner of this
wonderful seven reel SPECIAL
In the next issue of this trade paper we
will announce the names of the successful
releasing exchanges in the various
territories.
In Answering Advertisements, Please M cVcn C12 RiCVING PICTURE WORLD.
March 10, 1917
TIIK MOVING PICTURE WORLD
1447
" : ^ ■ ' ',, ' '...;....
Excellent^^
Wfell sustained
Excellent
SPECIAL REPORT
of
The National Board of Review of Motion Pictures
70 FIFTH AVENUE
NEW YORK an
To Paths ?l\m Bxohanpea, Inn.
Gentlemen
majority comment on your phc
d^_f6 real a)
art) of Review on - — .Jgahraarj' 14th
portrayal of Enplls
Atmospheric quality of scenic ,etiir.B JUlBflUally
, , harmonious
o<! produciion(«?.captlonallj. a_c_curfltfi_
life In the 16th Century
r Excellent
Oood
Good
Good
'Fine
General Comment ^he Committee were a unit In their pleasure
The ecttlnpa are _full_of _Enpll ah atmoephere . The
saintly Vlcar_excellently done by Mr. Warde. Read
ere of Goldamlth will be delighted. It renewa_
faith In human nature
ENTERTAINMENT VALUE -This term ippliea lo all thil which U eotcrtlinini or inltrctt
BDOCATIONAL VALITB.— Tbii ttna applies to pielote« tb»l tit intiructire in science, iodoilij.
Pathe-TKani
present
witK
Mr.Frederick Warde
Boc&edex^
Super-Feature Dept
EXECUTIVE OFFIGES
25WEST 45i SX :M£W YORK
In Answering Advertisements, Please Mention the MOVING PICTURE WORLD.
1448
THE MOVING PICTURE WORLD
March 10, 1917
THE BEJT ADVERTISED
Ar^THArm^
OHJ^AIOTION PICTURE Mrw*
VIVID IHTEHSE DRAMA
«»4F
#
5^201
«#*
y.
«^
r. ~~
M'-HMQWl
SINGLE WAITED FOOT,
OCCUPYING THE 5AME
RELATION TO M0RM0NI5M
THAT"A BIRTH OF A NATION"
DOES TO THE COLORED QUESTION.
- VARIETY
"5TRAIGHT
sS? OF MCAN UfE.
MURRAy
March 10, 1917
THE MOVING PICTURE WORLD
1449
5CREEA FEATURE- AMERICA
! >5^ ° *^B
$8
-tfe«i
^WlM*
^S^SSsssS8
OF
CONTROLLED By
Mm
Benjamin Friedman, Pres.
HILLERlWILK
Sellirv^ Ageafs
SUITE. 92.4-
Longacre Building
N^wYork
the.
MORMON
MAID 15 A
FEATURE THAT
CAM BE &00KED
FOR A THEATRE.
CATERING TO AMY
CLA55 OF AUDI E MCE '.'
- DRAMATIC MIRROR
jbi
In Answering Advertisements, Please Mention the MOVING PICTURE WORLD.
1450
THE MOVING PICTURE WORLD
March 10. 1917
PROVEN
SEAT- SELLERS
Past releases have demonstrated con-
clusively the seat-selling power of the big
DEPENDABLE program of World Pictures
Brady-Made.
Coming releases will furnish unbeatable
proof and set new seat-selling records.
Look at this list of releases:
MARIE DRESSLER in "Tillie Wakes Up."
ALICE BRADY in "The Hungry Heart."
GAIL KANE in "The Red Woman."
CARLYLE BLACKWELL, June Elvidge, Henry Hull and
Muriel Ostriche in "A Square Deal."
ROBERT WARWICK and June Elvidge in "A Girl's Folly."
ETHEL CLAYTON and Rockcliffe Fellowes in "The Web of
Desire."
ALICE BRADY in "The Dancer's Peril."
CARLYLE BLACKWELL, June Elvidge, Arthur Ashley and
Evelyn Greeley in "The Social Leper."
Study the list, make your comparisons and
determine now to run these ABSOLUTELY
DEPENDABLE SEAT -SELLERS in your
theatre!
March 10. 1917
mmmmmmmmmmmmmmmmmmmm
.THE MOVING . PICTURE WORLD
1451
WILLIAM A . B IIADY
WORLD PICTUJIES
CLAY
u
in
The Web of Desire
with ROCKCLIFFE FELLCXWES
Directed b^E MILE CHAUTARD
m*
1452
THE MOVING PICTURE WORLD
March 10, 1917
]SELZNICK#PICTURE5
WID GUNNING SAYS
IrTWiD's"
"THE PRICE
SHE PAID"
Is the Best
CLARA
KIMBALL
TOUNG
PRODUCTION EVER SCREENED
ThisWonderfuI Adaptation,
of David Graham Phillips
Great Hovel of Society
Life Is Mow Keady for
Release * * *
directed By
CHARLES CISLVrr
Albert Capeltani. Pirecior Genl
HARRY RAPFS
Presentation of
mRWKK
THEARGYIEOKE
COS>
HAS PROVED A WINNER.
FROM THE START
c-0-»
It is an Irresistible De-
tective Romance Adapt-
ed By Permission of-
Klaw & Erlan^er from the
Immensely Successful Pl^
By Harvey cJ. O'Hiwins,
Harriet ford.andWmJ.Diirni
Directed By
mfflw.iEE
t^m
March 10, 1917
THE MOVING PICTURE WORLD
1453
/ /^
SELZNICK®PICTURES
HERBERT
BRENONS
NEXT PHOTO PLAY ACHIEVEMENT
Presenting
MflNX'KB
Irv.
w
WSBM
IS EVEN MORE DRAMATIC
THAN.
WAR BRIDES
ADAPTED FROM ONE Of THE
IMMORTAL VICTOR HUGO'S
GREATEST WORKS. « .
FOR RELEASE IN MARCH
cJGSEPH n.SCHENCK
Preservhs
NORMA
1M2IATWE
fl
" THE LAW °f,
COMPENSATION
£y
Wilson Aizner
(Co -Author Wfth Faul Aansirongofi
^Jiiiuny Vbtenilne &T{je&eeprurt>1«?/
A Powerful Drama of .Mod-
ern Life that will Prove a
Worthy Successor 6b This
Charming Star's SXosf
Recent Triumph •> o o o
<►$»
w
w
X
1454
•
THE MOVING PICTURE WORLD
March 10, 1917
hm*k9^$$$
/->
^
A Picture M
wr excellence
THE
WHIP
Directed by MAURICE TOVBNEVIt-SneeU
STUPENDOUS PRODUCTION
For Information Write or Wire
PARAGON FILMS Inc.
<>24 Lontfacrc Building NcwYorkCit/
Js^s#
:«^af^
k\
£mi
£
mm)
r4»*.
M
I
v
i
i] ' ' ' • , ; .'■ ■
\ March 10, 1917 THE MOVING PICTURE WORLD 1455
IIIIIIHIIIHIIIIHIIIII llllllll IIIHIIHI
SUPERFEATURES,Ltd
59 Victoria Street, Toronto
Paid
$25,000 in Cash
for the Canadian Rights
of
THE
WHIP
After Seeing a Private Showing
Address
Paragon Films, Inc.
924 Longacre Bldg. New York City
In Answering Advertisements, Please Mention the MOVING PICTURE WORLD.
1456
THE MOVING PICTURE WORLD
March 10, 1917
TRIANG L
RELEASES FOR WEEK OF MARCH 11th
Fine Arts
WILFRED LUCAS
in
"A Love Sublime"
A fascinating and appealing story of a big hearted, hot-
blooded Greek steelworker, whose love knows no obstacles.
A play that is full to the brim of thrills and heart-throbs.
A play your patrons will want to see more than once.
A play that vouches for the continuance of Triangle
supremacy.
Ince-Kay Bee
ENID BENNETT
"The Little Brother"
The second characterization of this wonderful new star.
Miss Bennett's endearing appeal, her vivacity, her art,
reach out from the screen and magically tell a living, story.
"The Little Brother" is a drama of the adventures of a
girl-waif who impersonates a newsboy It is full of laughter
and pranks; of plot and action, of real life and real people.
j<CKBi
Mack Sennet Keystone
CHESTER CONKLIN
in
"Dodging His Doom"
A screaming farce that would make the Sphinx laugh.
It's one great big riot of fun and action throughout, with a
continuance of the rushing stunts that seem impossible.
They ARE except for Mack Sennett.
The exhibitor who passes Mack Sennett- Keystone
Comedies, passes opportunity without recognition.
r,^jw:^-jar.^Jk.\<^
V| RELEASED ONLY BY TRIANGLE DISTRIBUTING CORPORATION \7J
In Answering Advertisements, Please Mention the MOVING PICTURE WORLD.
March 10, 1917
THE MOVING PICTURE WORLD
1457
PI CTU R
^J^hen any product is without reputation
or standing it requires big type and tre-
mendous publicity to put it over.
When any product has attained the re-
putation of acknowledged superiority, it
is only necessary to name thejiistributor.
So, we merely wish to remind exhibitors
that—
Mach-Sennett-Keystone Comedies stand entirely alone as to quality and drawing powerj
A price for every exhibitor, no
matter how small.
RELEASED ONLY BY TRIANGLE DISTRIBUTING CORPORATION
Tbe California Motion Pictures
Corporation
— PR ESENTS • — ~
That unexcelled emotional star
Beairiz Michelena
~iti~r —
The Woman who Dared"
(in Mtven parts}
A* tense dramatic production of big
moments and climactical situations
offering unlimited opportunity for the
supreme emotional art of Beatrix
Michelena.
If interested communicate with
ULTRA PICTURES CORP.
Sole Distributors
729 SEVENTH AVENUE NEW YORK CITY
}M
tmmmmmammmmmmammi m ■ i «a— —— w—ii im
The California Notion Picta
Corporation
I*re*ejst* t3b# famous f*rin&& 0<»un»
Beatrix Miehelena
"The Woman
who
'in »»v»n part*!
A dramatic powerful
attraction seldom seen
screen,
An intensely gripping: love story
involving a struggle between the
sense, of duty to arse's country
and a woman's love for a man.
A woman matching her wits
against the keenest diplomatic
minds of Europe and winning.
For any information regarding
this production communicate
with the
ULTRA PICTURES CORP.
Sate Distributor*
729 Seventh Avenue New York City
1460
THE MOVING PICTURE WORLD
March 10, 19 17
If You're Tired of the Humdrum
in Photoplay Stories
If You're Yearning for Something New
in Moving Picture Ideas
You'll Be Intensely Interested In
THE
MONSTERofFATE
Here's a real mystery story of
the better type — a novel idea
handled in splendid fashion.
There is a big problem worked
out, and the interest is sustained
until the last flash on the screen.
Months were taken 'in the stag-
ing- of the production, and there
are novelties galore in the pic-
turization.
"The Monster of Fate" is relish
for the palate of a jaded motion
picture public.
State Rights
Selling
Wire or Write Toc^ay
For Your Territory
We Have Every Advertising
and Publicity Aid You Need
Hawk Film Company
1600 Broadway
NEW YORK CITY
In Answering Advertisements, Please Mention the MOVING PICTURE WORLD.
March 10, 1917
THE MOVING PICTURE WORLD
1461
m
PRESENTS /K CINEMA CREATION
<HMSTI
Hi MAYO-GUY COOMBS
1REMER- HELEN ARNOLD
JR PROMINENT SCREEN PLAYERS
ST0^ WILLARD MACK k,ckorin
DIRECTED BY. WILLIAM HUMPHREY
PRODUCED BY THE ORGANIZATION
WITH IOO PERCENT PRODUCTION RECORD
IVAN FILM PRODUCTIONS,*
126 WEST *6™ STREET NEW YORK CITY
In Answering: Advertisements, Please Mention the MOVING PICTURE WORLD.
INC
IS5
1462
THE MOVING PICTURE WORLD
MUTUAL
-March 10, 191
READ IT YOURSELF
WOODWARD THEATRE
148 WOODWARD AVE
COMIQUE THEATRE
13-15 BROADWAY
ROSE BUD THEATRE
117-119 GRATIOT AVE
LASALLE THEATRE
200 RANDOLPH ST
WOODWARD
THEATRE COMPANY
KCORPO.ATED
306 BREITMEYER BUILDING
"BIGGEST SHOWS"
DETROIT. MICH.
February
Fifth,
19 17.
WE LEAD
OTHERS FOLLOW'
B. R. WILLIAMS.
GEN MGR
Mutual Film Co.,
97 Woodward Ave.,
City.
Gentlemen: -
Your inquiry regarding
Vampire series before the writer, Beg to
state that we have found the Vampire series
a very good box office attraction. The
photography, stories and characters are of
the best and I am sure that anyone lucky
enough to book this series will find it
well worth their time, trouble and the
price paid.
Thanking you for
booking us, we beg to remain.
Yours very truly,
WOODWARD THEATER COMPANY
BRW.PM.
§GaCmjoi)t>
6aan)0Dt(b
■*GOr)e,
|GaCin)oot>
FLUSHING. N. Y.
■■mro*
In Answering: Advertisements, Please Mention the MOVING PICTURE WORLD.
MUTUAL NEWJ
" Wkal> Goiiuj Ok livTke Mutual"
WEEKLY NEWS OF THE MUTUAL FILM CORPORATION AND ITS EXCHANGES
MARCH 10, 1917
MARY MILES MINTER
IS BEGINNING WORK ON
NEW MUTUAL SERIES
WORK has begun at the Santa Bar-
bara studios of the American Film
Company, Inc., on a new series of Mary
Miles Minter-Mutual Photoplays. This
popular star has achieved new laurels in
each release made through the Mutual
Exchanges. Each new Minter-Mutual
Photoplay has won for her new friends —
besides increasing the admiration of her
former ones. Exhibitors all over the
country report a steadily increasing draw-
ing power on Minter subjects. Mary
Miles Minter is more popular today than
ever before. And now she is beginning
work on a new series of productions that
will still further increase her popularity.
James Kirkwood to Direct.
James Kirkwood — famous director — is
again to supervise the Mary Miles Minter
-Mutual Photoplays. All the skill, craft
and imagination that he used to put into
the Pickford films, when he was Miss
Pickford's director, are now being devoted
to bringing out the latent talent of Mary
Miles Mrnter. He studies his star with
the utmost care. He takes particular
pains to arrange his productions so that
little Miss Minter can display to the full
her wonderful charms. Going still far-
ther than that, Mr. Kirkwood is now him-
self writing a vehicle for his popular lit-
tle leading woman. It's title is "Environ-
ment." It will be the first subject in the
new series of Minter-Mutual Photoplays.
Its release date will be announced later.
Growing in Popularity.
Exhibitors are truly amazed at the
growth in popularity of Mary Miles Min-
ter. Today Minter pictures are out-
drawing those of practically any other
star. The public has enshrined her as its
newest idoi. Queen Mary today reigns
over a far greater number of subjects
than a European queen. Exhibitors
everywhere will he anxious to make res-
ervations for the new series of Minter
subjects. Mutual exchanges are accepting
reservations now.
New Star's Auspicious Start
"The Greater Woman." the first of the
Marjorie Rambeau-Mutual Photoplays,
opened auspiciously everywhere, and this
charming star instantly endeared herself
to the playgoing public. "Motherhood."
the second Rambeau-Mutual Photoplay, is
scheduled for early release. Work has
already becnn on "The Debt." under the
direction of Frank Powell. All Mutual
Exchanges arc prcpjircd to accept book-
ings on the entire Rambeau-Mutual series.
Diiraimiirairaiiiiiiiiiiiiiiiiiiiiia
Mutual Star Productions
For March
Week Beginning March 5th.
Title. Lead.
The Girl From Rector's
Ruth MacTammany
Week Beginning March 12th.
My Fighting Gentleman jj
William Russell j
Week Beginning March 19th.
The Painted Lie Crane Wilbur
Week Beginning March 26th.
Motherhood Marjorie Rambeau
MANY MUTUAL SERIALS
"A Lass of the Lumberlands," the Se-
quel to "The Diamond from the Sky,"
"Fantomas," "The Vampirei," and
"The Perils of Our Girl Reporter!."
ARE NOW AVAILABLE
Seven serials of tremendous drawing
power are now available at all Mutual
Film Exchanges. All of them are demon-
strated successes — pictures with which
exhibitors have actually "stood 'em up"
for night after night. In fact, many thea-
tres which have shown them once are
placing repeat bookings, thus attracting
many patrons who may have missed the
first showing. Such continued photoplays
as "The Girl and the Game," featuring
Helen Holmes ; the Sequel to "The Dia-
mond From the Sky," featuring William
Russell and Charlotte Burton; "A Lass
of the Lumberlands," featuring Helen
Holmes; "The Secret of the Submarine,"
featuring Juanita Hanson and Thomas
Chatterton ; "Fantomas" and "The Vam-
pires," both from the house of Gaumont;
and "The Perils of Our Girl Reporters,"
featuring Earl Metcalfe, Helen Greene and
Zena Keefe, are available now at all Mu-
tual Exchanges. If you haven't already
shown them, you have overlooked one of
the biggest opportunities of the day.
Chaplin Starts On
Next Laughmaker
Charlie Chaplin and his fellow players
have begun work on the newest of Mutual-
Chaplin Specials. It is entitled "The
Cure." The very title suggests numer-
ous bits of comedy "business" exactly
suited to the inimitable Chaplin. Release
date will be announced shortly.
MUTUAL FEATURE FOR
THIS WEEK IS "THE
GIRL FROM RECTOR'S"
AS THE five reel Mutual Star Produc-
tion for release this week, one of
Broadway's most successful plays will be
presented in film form. It is "The Girl
From Rector's," Paul Potter's famous
story of the bright lights. This production,
on the speaking stage, was a tremendous
success. It is known from coast to coast.
Hundreds of thousands have seen it. Now,
in film form, it will attract still other
hundreds of thousands. The mere an-
nouncement that "The Girl From Rec-
tor's" is showing at a certain theatre
should attract immense audiences.
Sparkles With Life.
The film version is as lively as was the
stage production. It sparkles witli life.
The gay cafes of Broadway are shown in
all their glitter. Hosts of pretty girls,
fascinating dancers, clever cabaret
artists are seen just as they appear on
the "Gay White Way." Flashing eyes,
roguish smiles, fluffy lingerie, "register"
on the film just as perfectly as you could
see them in real life at any one of a score
of gay cafes. By showing "The Girl
From Rector's" you can bring Broadway
with all its mirth and gaiety, its reckless
revelry and "don't-care-what-happens" at-
mosphere to your town.
Stars Ruth MacTammany.
Ruth MacTammany, the celebrated
comedienne, is the featured star of "The
Girl From Rector's." She gets every-
thing possible out of the leading role,
and all the glitter and glamour of Broad-
way will be experienced by every audi-
ence which witnesses it. It starts with
a zip and ends with a whizz. It is full of
"pep," snap and ginger and moves at
express train speed from the first title
to the last "fadeout." Bookings can be
made now at all Mutual Exchanges.
Gaumont Scores Scoop
With Cuban Pictures
Gaumont cameramen again proved
their alertness last week in providing for
the Mutual Weekly close-ups of the va-
rious Cuban officials who were mentioned
in the daily newspaper accounts of the
revolution in that island. Exhibitors
showing Mutual Weekly No. 112 were
showing the actual pictures of places and
people mentioned in the morning's news-
paper of the same day. Bookings on
this weekly topical are increasing daily.
Mutual Weekly gets the live news first.
It is becoming quite the common thing
for the Mutual Weekly to contain in each
issue from one to a half dozen scoops in
picture form.
MUTUAL
^wwnwm
MUTUAL
American Film (omjSamjJnc,
<nn o un c&S >
Ina New Series of
MINTER-MUTUAL PHOTOPIAYS
This announces the coming of a new series of
de luxe photodramas featuring the charming star
— Mary Miles Minter. These productions will
constitute the second series of Minter-Mutual
Photoplays produced by the American Film Com-
pany, Inc., at its Santa Barbara Studios.
The first series of six Minter-Mutual Photoplays
now playing throughout America, has unquestion-
ably established the hi&h quality and exceptional
box-office value of these American Film Company
attractions.
Now we announce a new series of productions
featuring popular Mary Miles Minter. The first
two plays of the new series are :
"Environment" -
"Annie for Spite"
by James Kirkwood
by Fred Jackson
Titles of other productions in the series together
with release dates, will be announced shortly.
These productions are made under the direction
of James Kirkwood. For bookings on both series
of Minter-Mutual Photoplays exhibitors are re-
quested to communicate with Mutual Exchanges.
Produced by
American Film Company, Incorporated
Samuel S. Hutchinson, President
§SN
,&?
isX "3
Minter-Mutual Photoplay* Jittributed
throughout America exclusively by
the Mutual Film Corporation
MUTUAL
MEN
MUTUAL FILM CORPORATION
PRESENTS'
ATableDlotelteitDeLrce
fiiEfre Courses
March 10, 1917
THE MOVING PICTURE WORLD
1463
MUTUAL
/
MUTUAL FILM CORPORATION
'Shorty Hookr
&md/L o/"m ADVENTUQEf OF
SHORTY HAMILTON FEATURETTE?
The grasping loan shark more than
meets his match in "Shorty "and the
"boys' oi the Anovhead Ranch.-
Incidentally "Short/ rescues beaut/
in distress and rights1 a wron£ ~
RELEASED FEBRUARY 26*.
TroJuceJby MONOGRAM FILM?
Released ttroxqh MUTUAL EXCHANGES
1464
THE MOVING PICTURE WORLD
March 10, 191/
In Answering Advertisements, Please Mention the MOVING PICTURE WORLD.
March 10, 1917
THE MOVING PICTURE WORLD
■^^mgm^
ST ARTLING — spectacular— sensational— are the inci-
dents depicted in each chapter of the new Helen Holmes rail-
road novel — "The Railroad Raiders." It's in fifteen chapters — each jammed
with thrills and dramatic climaxes. It's the most costly — most stupendous serial
photoplay presented this year. It's the third big Helen Holmes success! You
remember "The Girl and the Game" and "A Lass of the Lumberlands." "The
Railroad Raiders" is a story that moves with the speed of an express train on a
downgrade. It's full of action — punch — thrills! Based on real incidents in
railroad life — backed by a tremendous national advertising campaign — this remark-
able new serial offers exhibitors the best box-office magnet in years. The release
date will be announced soon. Reservations for "The Railroad Raiders" are now
being made at all Mutual Exchanges.
$<;HvrcHms
In Answering Advertisements, Please Mention the MOVING PICTURE WORLD.
1466
THE MOVING PICTURE WORLD
March 10, 1917
r ;
VOGUE FILMS. Inc.. Presents-
"A RUMMY ROMANCE"
TWO REELS
RELEASED MARCH 4th
FEATURING PADDY McQUIRE
Here is a Vogue Comedy that
fittingly illustrates Vogue's slogan,"Slap-
stick With a Reason." It is uproariously funny.
It is the kind of a picture that will keep any audience
laughing from start to finish— and yet every bit of slap-
stick—every comical bit of "business" is justified by
the story itself — not dragged in solely for the purpose
of getting a laugh. It's a story of moonshiners in
the mountains and contains some beautiful exteriors.
Directed by James D. Davis. Bookings now at All
Mutual Exchanges.
VOGUE FILMS, Incorporated
General Offices: 6225 Broadway Chicago, Illinois
C5B gag 3E3t3E3T3g3Ett3Bg3C:
&
='./
' X;
3
r*
In Answering Advertisements, Please Mention the MOVING PICTURE WORLD.
March 10, 1917
THE MOVING PICTURE WORLD
1467
Export Buyers
The foreign sales of the Chaplin -Mutual Series have
invariably brought the most extraordinary prices ever heard
of or dreamed of in the film world.
But the business done with these wonderful pictures
has exceeded even the fondest hopes of the buyers who
risked" such huge sums of money for the rights.
a
The Chaplin-Mutual Series has been advertised and ex-
ploited in every corner of the globe in a manner so magni-
ficent as to give unlimited possibilities for money making
to the buyer who has the wisdom to adapt it to the methods
of his own country.
The Chaplin-Mutual Series is a wedge with which a
film man can force his way into the market anywhere on
earth. A few territories are still open- but negotiations are
under way everywhere, so instant action is necessary if you
want to take a crack at them. Phone or wire me at once.
I have also the finest and most select line of new fea-
tures, one and two reel comedies— specials or regular releases
-for export. This is my specialty. I have no second hand
film but can save you time and anxiety if you are looking
for selected high class pictures.
Chester Beecroft
» .,*.* 15
■•jfc;"*'i"BttM*»M»~— — »'
vm*'-®-*
**nHr»
71 West 23rd Street
New York
In Answering Advertisements, Please Mention the MOVING PICTURE WORLD.
••
I
AND
ART Dt
.
ART DRAMAS,
through sheer merit, have
firmly established themselves
in the face of an overcrowded
market. They have proven be-
yond question that the Art
Dramas policy is the exhibitor's
long-sought-for relief from the fic-
titious, exaggerated, stage-star
extortion.
PAST PERFORMANCES
"The Lash of Destiny" — Van Dyke— Gertrude McCoy
"Whoso Findeth a Wife" — U. S. Amusement — Jean Sothern
"The Rainbow" — Sherrill — Dorothy Bernard
"Infidelity?" — Erbograph — Anna Q. Nilsson and Eugene
Strong
"God of Little Children"— Apollo— Alma Hanlon
Her Good Name" — Vam Dyke — Jean Sothern
' x^osie O'Grady"— Apollo— Viola Dana
"The Accomplice" — Sherrill — Dorothy Bernard and Jack
Sherrill
"The Adventurer" — U. S. Amusement— Marian Swayne
"The Moral Code" — Erbograph— Anna Q. Nilsson and
Walter Hitchcock
COMING
"Pride and the Devil"— Apollo— Alma Hanlon
"The Cloud"— Van Dyke— Jean Sothern
A Man and The Woman"— U. S. Amusement—
Fdith Hallor and Leslie Austen
Tiio Law That Failed"— Apollo— Alma Hanlon and
Edward Ellis
The Dragon Fly"— Erbograph— Anna Q. Nilsson
"Whose Hand?"— Apollo— Alma Hanlon and Ed
ward Ellis
"The Fraud"— Van Dyke— Jean Sothern
BOOKING AT THESE EXCHANGES
NEW YORK-MODERN FEATURE PHOTOPLAYS, Inc., 729 Seventh Avenue.
BOSTON-BOSTON PHOTOPLAY COMPANY, 20S Pleasant Avenue.
PHILADELPHIA-ELECTRIC THEATRE SUPPLY COMPANY, 1321 Vine Street.
PITTSBURGH-LIBERTY FILM RENTING COMPANY, 938 Penn Avenue.
DETROIT-TRISTATE FILM EXCHANGE, 120 Broadway. «"«»*.
CLEVELAND— TRI. STATE FILM EXCHANGE, Sincere Buildinc
CINCINNATI-TRISTATE FILM EXCHANGE, 23 Opera Place
CHICAGO— ART DRAMAS SERVICE, 207 South Wabash Avenue
SAN FRANCISCO-DE LUXE FILM LASKY CORPORATION. Huinboldt Sank IMi
LOS ANGELES-DE LUXE FILM LASKY CORPORATION.LOS AngeleilnTeitmtBld*
DALLAS-SOUTHERN ART DRAMAS CORPORATION. 1911 Commerce Street *'
SALT LAKE CITY-PHOTOPLAY EXCHANGE, IP East 2nd Street South.
DENVER-PHOTOPLAY EXCHANGE. Welton Street.
KANSAS CITY— STANDARD FILM CORPORATION, 319 Gloyd Buildina-
ST. LOUIS— STANDARD FILM CORPORATION
VIMAS HAbBY D/DAV&D
Ai MJ. \k-J presorts thai jtwiainei ic star-
AN> EXl-DAOUDIN,AnyPHOTODIiAM?V
produced Joy -
APOLLO PICTURES Imc.
1470
THE MOVING PICTURE WORLD
March 10, 1917
READY!
Now
.%
You may tell
it to your
patrons :
Flora
Finch
is
COMING ! !
\^9-7t»AVt /
. X NY. / .
—We SAW Them:
—The finished FLORA FINCH COMEDIES
are no longer an idea — a plan — a promise!
They are an ACTUAL FACT.
— You can judge the result of the first private
screening when we tell you that the initial
release is ready for the market and will be made
APRIL
FIRST
— Now — instead of smashing great splotches
over these pages — instead of dynamiting the
dictionary to bombard you with wild, extrava-
gant language — we are arranging to first
PROVE QUALITY to you, then let YOU do
all the shouting.
— As for us, we will quietly but vigorously
devote all the brain and resource of a sterling,
well-timed organization to provide plenty of
reason why you should bank heavily on the
value of FLORA FINCH COMEDIES.
— Honestly — isn't that what you want us to
do?
H. Grossman Distributing Co.
729 SEVENTH AVENUE, NEW YORK CITY
Hour far
shall
a wife
Sacrifice
herself
for her
husband
Jhis
ist£e
SIN
COLUMBIA
PICTURES CORP'N
(tide *""""
VIOLA
DANA
in this
5 Act METRO
wonderfclay o£
crashing dramatic
jpowet written and
directed by
John Collins
A few of tike hundreds of
box office words about
mn. Christy Cabanne's
^Great
Secret
■_ ,. Story hyFred de Gresac
Francis X.Bushman
and Beverly Bayne
THE
[•lilu^YJi
FOR THE
EXHIBITOR
Dual
BOOKING THROUGH
ME TRO
EXCHANGES
WESTEIB!JNlow
1917 FEB 2 VM g 55
t b>»-. ■»«
fc514 D 41 HL 3 EXTRA
DENVER COLO «
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BU3ffi,a 3A„ «« -« t"- a, « — - — "°tos
WAITIB0 FOR ADMISSION BUSINGS
nrtOCRPM TONIGHT SERIAL GREAT
0CL0-K i^m a p 1I3AGHAu
V^NAGER StBABD THEATRE-
^B^I;Wss m LOOKS IIJtB
FEDEBAL^£S......
— .OHNU.UbAHL.P"-
. i _ T*—» ■-- C'"'"
65 CO II- *- i(g j^a.-S CM ■>«>
I
A MESSAGE AND A WARNING TO
WAYWARD SONS AND TRUSTING DAUGHTERS
— IN
5
Parts
TheWebofLife
NOT A SEX or problem picture. Just a tragic story of
a struggle between Love and Dissipation. A picture
you will want your children to see. State Rights Now
Selling.
Gold Medal Photoplayers
5qoddd^S
729 Seventh Ave., N. Y. City
1472
THE MOVING PICTURE WORLD
March 10, 1917 '
D. W. GRIFFITH
FROM COAST TO COAST AMERICA'S
LEADING CRITICS HAVE PENNED
THE MOST GLOWING TRIBUTES
OF PRAISE ABOUT "INTOLERANCE"
AND ITS CREATOR
fl
q
«r
"The artist who can evoke from the cold
pages of history visions of ancient Babylon in
its ascendant hour and of the imperial city of
antiquity in the mighty pathos of its downfall
is nothing less than a genius. Imagination on
the dramatic stage has never dared so stu-
pendous a task. The spectacle is one which
stirs the imagination, attacks the emotions,
and staggers the eye ; exceeds any previous
accomplishment of the stage or screen."
LOUIS V. DE FOE, IN NEW YORK WORLD*.
"Greater in all respects than anything which
has yet been accomplished. Its sheer beauty
cannot be surpassed."
THE PHILADELPHIA PUBLIC LEDGER.
"Once again D. W. Griffith proved himself
the ruling genius of the motion picture world
when his amazing production 'Intolerance' re-
vealed the greatest of film spectacles. The
audience was thrilled to cheers. 'Intolerance'
is nothing less than wonderful.
CHARLES DARNTON, IN NEW YORK EVENING WORLD.
"Superb, magnificent, dazzling, thrilling,
awe-inspiring, barbaric."
DOROTHY DIX, IN NEW YORK JOURNAL
"It discounts all else the theatre has known.
The master remains the master. He is the
great empire builder in the new world of im-
aginative art. The spectacular wonders are
blinding in their magnificence. His new pic-
ture is a colossal achievement, far greater in
scope and daring than the 'Birth of a Nation.' "
O. L. HALL. IN CHICAGO JOURNAL.
fl
"It is superhuman and the biggest show in
the world. The basal attraction of woman
never was staged as Griffith stages it. In-
stead of imitating my theatre, my drama, he
invented one of his own. So did Wagner. But
all the sacred junk of Bayreuth is not the
price of a gallery seat for 'INTOLERANCE.' "
ASHTON STEVENS, IN CHICAGO EXAMINER.
"Daring imagination of Griffith soars to
riotous limits."
WALTER ANTHONY, IN SAN FRANCISCO CHRONICLE.
"I sat spellbound and amazed at Griffith's
superb allegory. He builds up down-fallen
kingdoms, opens up old wars, blasts mon-
archies, strikes to the heart of things with a
two- edge sword and is as myriad minded, as
many sided and incomprehensibly capable as
Shakespeare.**
AMY LESLIE, IN CHICAGO NEWS.
gT! "The greatest achievement of the superman
•3
of the movies."
CURRENT OPINION.
"There is but one Griffith — a giant among
an assorted group of pigmies in the breadth
of his vision and the artistic scope of his
ambition. burns mantle, in new york mail
"It is more torridly dramatic than any spec-
tacle Nero ever staged in the Coliseum."
OTHEMAN STEVENS, IN LOS ANGELES EXAMINER.
"To clothe in suitable language a word de-
scriptive of 'Intolerance' seems almost a su-
perhuman task. ... A riot of inspira-
tion." LOUELLA O. PARSONS, IN CHICAGO HERALD.
March 10, 1917
THE MOVING PICTURE WORLD
1473
AROUND THE WORLD TRIUMPH!
D. W. GRIFFITH'S
Colossal $2,000,000 Spectacle
INTOLERANCE
LOVE'S STRUGGLE THROUGHOUT THE AGES
"The Birth of a Nation" has proved the most astounding financial success in the
history of amusements in any part of the world. Read what "Intolerance" is doing :
FIVE MONTHS
AT THE
LIBERTY
THEATRE
NEW YORK
SAN FRANCISCO
Receipt*, $15,000 better than
what "The Birth of a Nation"
earned during its 8 weeks' engage-
ment.
CHICAGO
(Now Playing)
12 weeks' receipts
exceeded by $11,320
those of "The Birth
of a Nation" for
same number of
weeks.
TWELVE
COMPANIES
NOW
TOURING
AMERICA
LOS ANGELES
Receipts for three months'
run equaled those of "The
Birth of a Nation" for the
same length of time.
RICHMOND
Monday, $788.00; Tues-
day, $1,894.00; Wednes-.
day, $2,268.00; just
$243.00 less than what
"The Birth of a Na-
tion" played to.
MILWAUKEE
Receipts, $21,410.50, two
weeks' engagement, a gain
over the "Birth of a Nation's"
first two weeks' gross of
$3,900.
ALL ATTENDANCE RECORDS
Broken at Chestnut St. Opera
House, Phila., where it is now in
its third month.
A SENSATIONAL HIT
At the Pitt Theatre, Pittsburgh,
where it has reached its 8th week.
The above Figures and Statements are Authentic and can be
Verified by Application to the Managements of the Theatres Named
Now being shown at the Theatre Royal, Snydney, and the Theatre Royal, Melbourne, Australia.
London engagement will commence at the Drury Lane Theatre Saturday, April 7th. Arrange-
ments completed for its presentation in Buenos Aires, Argentine, in May.
Mr. Griffith's "Intolerance" and "The Birth of a Nation" are the only two motion picture
spectacles continuously presented in regular theatres at the $2.00 and $1.50 scale of prices.
Direction Wark Producing Corp.; General Offices, 807 Longacre Bldg., New York City
1474
THE MOVING PICTURE WORLD
March 10, 1917
w
IP
HI
'i: ■; .-> «
Wk
wL
m
The La Salle Film G).
'Laugh — <?W £^ healthy"
LAFCO COMEDIES
All the world wants to laugh ! All the world — from
time immemorial — loves to chase dull care away with
a laugh. But, tho'
The world at large wants to laugh — it wants to
laugh at something clean and decent.
A young man wants to enjoy a joke with his
sweetheart; a father delights in a joke that tickles his
kiddies.
The LAFCO Comedies
are
COMEDIES DE LUXE
Humor abounds — vulgarity is noticeably absent.
A Single Reel Feature Comedy Service— To
Be Released One Each Week Thro' The In-
dependent Exchange
Twelve Now Completed and Others on Their Way
Territorial Rights Now Selling
_ .. (SUNSET and GOWER ST5.
Studios | los ANGELES
CAL.
~^ (HARRIS TRUST BLDG.
Executive Offices {CHICAGO - - ILL.
■'•- • --.*-■-
•LAFCO COMEDIES
rn . ' .
.-•-• V.I
In Answering Advertisements, Please Mention the MOVING PICTURE WORLD.
March 10, 1917
THE MOVING PICTURE WORLD
1475
IS BASED ON ITS WDE APPEAL TO EVERY HUMAN BUNG IN THE WORE*
/Hks. HARYAT HOIT DEY fad
A POSITIVE
MAG/VET TO
WOM£jy-A
SVRE TIRE
MATINEE
BOOSTER
GENERAL federation of
WOMEN'S CLUBS MAGAZINE.
409 Pearl St., N. T. City.
512 "West 122nd St.,
Feb'. 17th, 1917.
ENLIGHTEN THY DAUGHTER is a well constructed purpose play deal-
ing with parents and children. It is not in the least salacious,
but handles a vary delicate subject with great adroitness. The
domestic life of four families is depicted in a most interest'
ing manner. The author is to be congratulated.
(Signed).
Mrs. Harya.t Holt Dey.
JUST
COMPLETING
OA/O AND
'SVCCESSTVE
ENGAGEMENT
PARK THEATRE
N.Y.C.
EDITOR WOMEN'S CIVB* MAGAZINE OFFICIAL ORGAS Of GENERAL
FEDERATION OF WOMEN* CEUBS. 2,500000 MEMBERS READ THE
ENDORSEMENT
A mWMAHA MINUS SIX PROBLEM*
STATE RIGHTS JVOW 5UUA/G
AND
MAIL TO-*
Please mail me literature and book-
inA office address of Enlighten
Thy PaiEjhfer.
MANAGER _
THEATRE -
CITY
STATE
MLI6HTMENT
PHOTOPLAYS CORPORATION
220 WIST 42™ ST. IN.Y.C.
HENRY J. BROCK President
£476
THE MOVING PICTURE WORLD
March 10, 1917
March 10, 1917
THE MOVING PICTURE WORLD
1477
^i '•
1§M
YdttO®
m&mm
J;S":s
EVERY critic,
every exhibitor who
has seen BRYANT
WASHBURN in "SKIN-
NER'S DRESS SUIT9'
unite in declaring this
photoplay the most pleas-
ing, the most fascinating of a
decade. It is packing houses
everywhere.
Taken from the famous story by HENRY
IRVING DODGE in the SATURDAY EVEN*
ING POST. By arrangement with Houghton
Mifflin Company.
OTHER ESSANAY FEATURES
"Adventures of Buffalo Bill*'
"The Truant Soul"
"The Breaker"
"The Prince of Graustark"
"The Sting of Victory"
"That Sort"
"The Little Shepherd of Bargain Row"
"The Havoc"
"Vultures of Society"
"The Misleading Lady"
"The Alster Case"
"The Crimson Wing"
"The Blindness of Virtue"
"The White Sister"
"Graustark"
"Little Shoes"
"The Phantom Buccaneer"
"The Chaperon"
"The Return of Eve"
"According to the Code"
"Sherlock Holmes"
' "Charlie Chaplin's Burlesque on Carmen"
"The Discard"
"Captain Jinks of the Horse Marines"
"A Daughter of the City"
" The Raven"
"The Man Trail"
"In the Palace of the King"
"The Slim Princess"
— ^TTTT.»<.--M Wi itii.ira
1333 Argyle St„ Chicago
K-E-S
PRODUCERS OF PICTURES FOR THE FAMILY
K-E-S-E
1478
THE MOVING PICTURE WORLD
March 10, 1917
DI50N
ELI CI JSSANAY
"Little Lost Sister"
How can we reclaim Little Lost Sisters? Why do girls stray from the straight and narrow
way? This Selig drama presents a problem centuries old — yet a problem ever new. Every mother
should insist that her daughters see "Little Lost Sister." A thrilling drama, which is a picturiza-
tion of Virginia Brooks' world-famous story. Coming March 12th, in K. E. S. E. service.
«
99
The Heart of Texas Ryan
Reviewers for trade journals are unanimous in pronouncing this drama of the Texas Borderland
one of the best Western plays since "The Country That God Forgot." One of the best casts ever
presented in a five part drama includes BESSIE EYTON, GEORGE FAWCETT and FRANK
CAMPEAU. Take our advice, have your nearest K. E. S. E. Exchange to show the drama to you.
"The Princess of Patches"
Frankly, a melodrama of the "Old School," and frankly, something that has long been desired
by Exhibitors. There's a gripping story, a lot of action, some beautiful scenery of the Southland,
and an exceptional cast, including VIVIAN REED and CHARLES LE MOYNE. They are all
booking "The Princess of Patches" and making money!
Book "The Rosary" and Cash In
During the Lenten Season book Selig's "The Rosary" and cash in. A thrilling drama in
seven reels, with KATHLYN WILLIAMS, WHEELER OAKMAN, EUGENIE BESSERER and
others. A fine line of publicity material, including one, three, six and twenty-four sheets in five
colors and also window cards.
SELIG POLYSCOPE CO.
CHICAGO, ILLINOIS
K-t-S-E
In Answering Advertisements, Please Mention the MOVING PICTURE WORLD.
Pathe
MYSTERY
OF THE
DOUBLE CROSS
<«**
Adaptation from an
original story written
byCilson Willets.
Stellar cast with
Mollie Kin$(
and 9
Leon Baiy
Produced by
Astra
Released March 18
Pathe
Our Eastern Branch Managers who have
seen this serial say that
MYSTERY-"-. DOUBLE CROSS
is Pathe 's best serial yet.
See the first two or three episodes at the
nearest Pathe Exchange. You'll 3gree with
us thai the serial sets a new standard of quality
A baffling mystery,
a clean and charm-
ing story, excellent
direction and tre -
mendous publicity
in the great"
Hearst
papers as well as
many other papers
make this serial a
superlative attrac-
tion in any house .
^rlhropp. Manager of Mxan's
Victoria Theatre, Baltimere, isftiominf
°Hesays:
"It has been my experience
that PATHE serials are money
getters. I have run every
PATHE serial starting with
"The Perils of Pauline." The
last— the "Shielding Shadow,"
had a very successful run at our
theatre. It is surprising to see
the way our patrons in spite of
our big vaudeville program and
feature photoplays ask for the
PATHE serial. Miss White is
recognized as the strongest
attraction in serials to-day."
'*;"■
■:f
*m
•S"
(L^nnoimctngr
ike eminent stavr
^fdlbrooTt ^Blinn
and
jDoris JKervyon
in tke five part gold fyoster 2>lay
°yhe JSmpress
'Produced by Popular Physand Players
Released March 7J
March 10, 1917
THE MOVING PICTURE WORLD
1479
Lillian Walker
(alias "Dimples")
Everybody knows "Dimples" — the winsome laughing lady with Nature's beauty
spots in her cheeks. She won her laurels as the star in big productions; now she
appears in sparkling two-reel comedies for General Film. The latest of these is
"DIMPLES THE, DIPLOMAT"
"Dimples" is surely some bright little diplomat in this picture. She straightens
out the kinks and tangles in an unhappy family, saves it from financial ruin, cures a
riotous youth of the drink habit, and marries him — all in two mirthful reels.
A corking story packed into 30 minutes of honest-to-goodness comedy — 30 min-
utes of solid enjoyment revolving around the compelling charms and distracting
dimples of Lillian Walker.
Greatest box-office value you ever saw.
Broadway Star Feature — Produced by The Greater Vitagraph
DISTRIBUTED BY GENERAL FILM CO., INC.
1480
THE MOVING PICTURE WORLD
March 10, 1917
A Scene from the "HAM" Comedy,
"Efficiency Experts?"
MARIN SAIS
"The American Girl'
A Scene from the
"Bulls or
"HAM" Comedy,
Bullets?"
Book These "HAM" Comedies- They're Good!
a
"Ham" and "Bud" in
Efficiency Experts V
Directed by Al Santell
Our "HAM" Comedies have
taken a new lease on life.
For proof we point with pride
to Mr. Santell's first — "Efficiency
Experts?" It's a money-making
scream — funniest comedy busi-
ness you ever saw. Man alive, get
aboard quick!
"Grant,Police Reporter
One-part SERIES of Adven-
tures dealing with the life of a
police reporter on a metropolitan
daily.
Featuring George Larkin and
Ollie Kirkby
Stories by Robert Welles Ritchie.
Directed by Robert Ellis.
L'llllllllllllllllMIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIMIIIIINIIIIIIIIMIIIIIIIIIIIIIIIIIIIIIMIIIIIIIIIIIIIIIil^
"The I
Phantom Mine"
Featuring MARIN SAIS
is the title of the second epi- |
| sode of |
1 "THE AMERICAN GIRL" )
Series of Two-Part West- §
1 ern Dramas, Each Complete.
Stories by Frederick R. Bech-
dolt.
| Directed by James W. Home. 1
We stand ready to stake 1
| our reputation on this |
SERIES. You've got to ]
| make money with it — or we |
are not the showmen we |
| ought to be.
ifiiiiiiiiiimiiiiiiiiiiiiiiiiiiiiiiniiiiii
"Ham" and "Bud" in
"Bulls or Bullets?"
Directed by Al Santell
You'll travel far before finding
a comedy that will beat this one.
Picture "Ham" in the role of a
bull fighter. It's good, it's a
whale. It's so genuinely funny
you'll rebook it, never fear. Dis-
tributed by General Film Com-
pany.
"A Daughter of Daring"
Our New SERIES of Railroad
Dramas, featuring Helen Gibson.
Directed by Scott Sidney.
Bookings at all General Film Ex-
changes. See "The Registered
Pouch" screened — but be quick
about it.
KALEM COMPANY
235 West 23d Street, New York City
I
MPORTANT #
NOTICE*
All Kalem productions can now be booked
independently of the other releases fur-
nished by the General Film Company
March 10, 1917
THE MOVING PICTURE WORLD
1481
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Moving Picture World
7
T. -■. ■ ' : ::,■ "■ '.:■ ; -'iv:;! ,';.;'.. :'.;■': ;:>-,v ; ' -: .::::- ' ^, '.'■;': ■. .;r:: ■!,:;: .i: ., "/, ^.:: -.v;. ;:'■ ''-, ., : - .;, :' i'.:!: --..^
1907— Tenth Anniversary Number — 1917
Story of the Beginning
The Inception and Development of a Great Purpose in Modern Trade Journalism— Its Accom-
plishment Against Many Difficulties— Men Who Have Contributed to the Ultimate Success
By JAMES L. HOFF
TTTHEN some inquisitive psychologist strays into
y y the byway of trade journalism he will discover
the evident truth that each successful trade
publication has been built upon the idea of one man
and that the measure of its success has been according
to the force, the determination behind that idea. He
will discover also that success has sprung from
most humble beginnings,
has been nurtured by infi-
nite toil, that its path has
been no royal road, but
beset with many pitfalls
and stumbling blocks ; that
the Man with the Idea
passed through the Valley
of the Shadow before he
came to the Delectable
Mountains.
It is not the intention
of the writer to take from
the psychologist even the
smallest portion of his
task. To him shall be left
all the nice questions of
the whys and wherefores
of the trade paper that we
may have space to tell
about the beginnings of
this one particular exam-
ple of the species — the
Moving Picture World.
As most of its readers
know, it was founded by
the late James P. Chal-
mers, Jr., and its first num-
ber bears the date March 7.
1907. It was a consider-
able undertaking in more
than one way. The mo-
tion picture had few fol-
lowers in those days ; al-
most no one took it seri-
ously as an industry or as
an art. It was a "fad"—
a passing amusement like
a Ferris Wheel or a
THE LATE JAMES P. CHALMERS, JR.
Founder of The Moving Picture World.
"Shoot-the-chutes," and men with money to invest
were less likely to lend it their aid than they were to
back any of the hundred other and better known de-
vices to amuse the public. Thus it was left to a man
of limited resources to make the venture, for it was a
venture to start a trade paper under such conditions.
Then came the matter of securing competent writers.
Up to the time of the
founding of the Moving
Picture World the motion
picture had almost no lit-
erature. What had been
written related mainly to
the mechanics of the busi-
ness. Criticism and critics
were practically unknown,
and few writers of ability
had knowledge of any phase
of the business. Hence
writers had to be educated.
With the trade paper, as
with all forms of journal-
ism, the revenue is derived
from its advertising patron-
age, but at the time the
Moving Picture World
was started there were few
systematic advertisers and
less who had faith in the
independent trade paper.
Publications devoted to
general amusements, though
yielding but little space to
the news of the new trade,
were the most popular me-
diums of publicity, so that
the question of probable in-
come was extremely prob-
lematical.
Under these conditions a
motion picture trade paper
came under the head of ex-
tra hazardous investments,
to venture into which
meant taking a long chance.
It must be remembered that
i482
THE MOVING PICTURE WORLD
March 10, 1917
'there was no way of measuring that chance. True,
:there was a publication known as Views and Films Index
being issued at the time which had the semblance of a trade
paper, but it was owned by the members of the Vitagraph
Company, Messrs. Rock, Smith and Blackton, in conjunc-
tion with J. A. Berst, then American representative of
Pathe, and was used mainly for the exploitation of their
own pictures, but carried some miscellaneous advertising.
The owners paid its deficits and charged up the loss to
advertising. If anything, the existence of this house
organ was a detriment to an independent publication.
World's Founder Believed in Industry's Future.
But the founder of the Moving Picture World was
something of a pioneer with a long sight into the future
and willing to back his belief in that future with all the
force and determination that marked his character, to-
gether with what financial resources were at his command.
We will not attempt to enumerate the endless sacrifices,
the unceasing labor and the continued discouragements.
Only those who have gone through the grind of building
a new publication can have the least appreciation of what
it means. Lack of working capital made the task doubly
hard in this case, but the founder set his goal and drove
steadily toward it. This was the declaration of purpose
printed in the first number :
It is our intention to give the best, and only
the' best, news concerning the film industry, de-
scribing briefly each new film as it is produced,
taking note of its quality and giving an unbiased
opinion of its merits or demerits.
It is doubtful if the members of the motion picture
trade gave much thought to the significance of this utter-
ance at the time it was printed, but as the new trade paper
progressed the fact became more and more apparent that
the founder really meant what he said. It is that declara-
tion of principles that has been the keynote of the success
■of the Moving Picture World. It is a definite state-
ment of a high purpose — a purpose that has been uni-
formly adhered to regardless of its effect upon advertising
patronage ; it is a purpose that has established the Moving
Picture World firmly among its readers as an unbiased
and reliable medium.
There were times during the early days of the paper's
•existence when the temptation to deviate from that decla-
ration was strong; to do so meant many thousands of
dollars in advertising patronage. But "independence"
was the watchword and "unbiased opinions" meant, in the
judgment of the founder, more to the makers of motion
pictures than flattery and misrepresentation, so the offers
of subsidy were turned down and the struggle continued.
That the course taken by James P. Chalmers, Jr., during
those lean and strenuous years was right has been amply —
yes, bountifully — justified.
Where the Moving Picture World Started.
In a very small office at 361 Broadway, New York City,
then occupied by James P. Chalmers, Jr., as editor of
Camera and Dark Room, a photographic publication, the
plans for the Moving Picture World were first put into
-effect. By reason of his connection with Camera and
Dark Room and through a strong liking for things pho-
tographic, Chalmers became strongly impressed with the
possibilities of a motion picture trade journal. About
this time, late in 1906, he met Alfred H. Saunders, for-
merly editor of the Views and Films Index, the house
organ previously mentioned. Saunders had quite some
knowledge of motion pictures and was anxious to continue
the work he had been doing on the Index. An arrange-
ment was made by which Saunders was to take editorial
■charge of the new publication, plans to launch the venture
were framed, and the first numbers of the paper issued.
At this time the staff of the Moving Picture World
consisted of the founder, who gave his attention to the
business end; Mr. Saunders, the editor, and John A.
Archer, circulation manager, bookkeeper, stenographer,
and general office assistant. Mr. Archer is still a mem-
ber of the staff and has the honor of being the oldest
employe in point of service. Soon after the staff was
reinforced by Dennis J. Shea, who assisted with the vari-
ous office details, and is still with the publication as its
circulation manager, second in point of service.
As the trade began to develop more help was needed
to cover the field. This need brought G. P. von Harle-
man to the staff in 1908 as an advertising solicitor. "Von,"
as he is known to his friends in the trade, afterward be-
came Chicago representative and is now at Los Angeles,
Cal., as the Coast representative of the paper.
Differences of opinion as to policy arose between Mr.
Chalmers and his editor, Mr. Saunders, early in 1908
and culminated in Mr. Saunders leaving the Moving
Picture World in April, 1908, to start a venture of his
own.
By this time the "hallroom" at 361 Broadway became
too small for the business and new quarters were secured
in the Beach building, at 125 East Twenty-third street,
where room for expansion was available. These quarters
were retained until November, 1912, when the present
offices at 17 Madison avenue were taken.
Members of the Moving Picture World Staff.
After Mr. Saunders left the Moving Picture World
the founder took full editorial charge of the publication,
laboring almost unceasingly. Few men could have stood
the strain, but Chalmers had back of him a' long line of
sturdy Scotch forbears and could take physical punish-
ment in generous quantities. Week after week he wrote
practically everything that went into the Moving Picture
World and then worked over the mechanical details at
the printing office, for he was a practical printer, away
into the small hours of the morning. By such measures
of economy he was able to tide over the period of financial
difficulties that beset him during the earlier days of the
paper's existence.
Such determination was bound to bring its reward.
The growth of the paper and a steady increase of adver-
tising patronage soon enabled him to add to his staff of
assistants. In the business department he tried out a
number of advertising solicitors, with the result that
Archie MacArthur became, in 1909, a permanent member
of the staff. Archie grew up with the business and is the
very capable advertising manager today.
Then editors came along. There was Hanford C. Jud-
son, Thomas Bedding, at one time editor of the British
Photographic Journal and a Fellow of the Royal Photo-
graphic Society of Great Britain; Hugh Hoffman and
W. Stephen Bush. Of these Hanford C. Judson only
remains, and he is doing excellent work conducting the
correspondence department, published under the general
heading of "Trade News of the Week."
The paper has also profited by the services of a number
of contributing editors. Of these there still remains
Louis Reeves Harrison, writer of editorials, and prob-
ably the keenest critic of motion picture plays of the day.
Mr. Harrison's opinions are eagerly sought by producers
and exhibitors and his judgment of photoplay construc-
tion is seldom at fault. He has also enriched the literature
of the art by publishing "Screencraft," a treatise on the
photoplay. Rev. W. H. Jackson has long been interested
in the educational phase of motion picture production and
has contributed much that is informing and interesting
on that topic. Great interest has also been taken in the
Projection Department, which was started in 1910 under
March 10, 1917
THE MOVING PICTURE WORLD
1483
the direction of F. H. Richardson, who has made a
thorough study of the various questions affecting the
projection of motion pictures on the screen and is the
author of Richardson's Handbook, now in its third edition
and generally accepted as the only guide on the important
trade subject of motion picture projection.
The late John H. Bradlet was one of the early con-
tributors and represented the paper on the road. Clarence
E. Sinn has conducted the "Music for the Picture" de-
partment for a long time and was one of the first to give
that subject attention. The latest department to be added
to the Moving Picture World is that of "Motion Picture
Photography," which is conducted by Carl Louis Gregory,
a man of wide experience in photography.
World Takes Over the Film Index.
Probably the most important step taken by the founder
of the Moving Picture World was the purchase from
the several members of the licensed group of motion
picture manufacturers, as those who produced under
license from the Motion Picture Patents Company were
called, of the Film Index, the house organ of that group.
This purchase was negotiated during the latter part of
June, 1911, thereby bringing to the support of the Moving
Picture World the advertising patronage of ten different
concerns and placing the only independent journal of the
trade in undisputed possession of the field. From that
time there was no question as to the success of the World.
The acquisition of the Film Index also brought to the
staff of the Moving Picture World Epes Winthrop Sar-
gent, whose departments, "Advertising for the Exhibitor"
and "The Photoplayright," are considered of great value
to those respective branches of the picture business. Mr.
Sargent is author of "Technique of the Photoplay," ac-
knowledged to be the best publication of its kind and in
its third edition, and of "Picture Theater Advertising,"
the only work treating of that subject. There also came,
through the same transaction, James S. McQuade, who
was Chicago correspondent of the Index and who has
since the merger remained in the same capacity for the
Moving Picture World. The writer of this article like-
wise joined the World staff on this occasion, and the
business department gained a bookkeeper in Luther J.
Reynolds.
Since that time several important additions to the edi-
torial staff have been made. George Blaisdell joined it in
May, 1912; Robert L. McElravy in 1912, Randall M.
White in 1914, since transferred to the advertising depart-
ment ; E. T. Keyser in 1914, Margaret I. MacDonald in
1915, Edward Weitzel in 1915, Ben H. Grimm in 1916,
C. S. Sewell in 1916, and last but not least, Sam Spedon,
who came with the new year, 1917.
The persons named constitute the editorial staff as
now constituted. Mention should be made of Harry De
Long, who died in 1915 after something more than a
year's service, and of Lynde Denig, who came in 1915, and
resigned during the latter part of 1916 to take the position
of editor of the Dramatic Mirror.
Personnel of the Business Force.
For a long time the business department of the Moving
Picture World was, figuratively, if not literally, in the
founder's hat. Few records were kept because no one
had time to keep them, and the safest place for the cash,
when there was any cash, was in the boss's pocket. But
the business affairs of the growing publication soon be-
come too important for such primitive methods, and the
first regular cashier and bookkeeper was in the person
of John Wylie, now general manager of the company.
Mr. Wylie had his own troubles in bringing system out
of the chaos that was the natural result of one man's
attempt to conduct all branches of a business of such
increasing importance, but it was accomplished. As the
business grew the office force increased in numbers. Ac-
tively engaged now besides the general manager are John
F. Chalmers, vice-president ; E. J. Chalmers, secretary
and treasurer; Dennis J. Shea, circulation manager;
Luther J. Reynolds, bookkeeper ; William Bauer, Aldo
Tassi and Walter Bohan, office assistants; Florence Hans-
sen, Catherine Carmody, Grace Bredello and Julia Dow-
ney, stenographers.
In the advertising department A. MacArthur is man-
ager; Randall M. White, assistant; Wendel P. Milligan,
solicitor, with two good copy chasers in John Bell and
Gus Fausel.
An office is maintained in Chicago under the direction
of Paul C. Hinz, who joined the staff in 1912, and James
S. McQuade, with Bessie Pohn, stenographer, and at
Los Angeles, where G. P. von Harleman presides.
Add to this staff of the combined departments of the
Moving Picture World the thirty or more correspond-
ents, whose budgets of news each week form a very inter-
esting and instructive department of the paper, and you
have some idea of the importance and the magnitude of
the institution that has grown with the motion picture
trade from the humble beginning in the little room at 361
Broadway.
The Founder's Untimely Death.
Who shall say that it was not an unkind Fate that
snatched the cup of success from the lips of the founder
of the Moving Picture World just as he was about to
drink of its delights. Yet did Fate step in at that moment
and with relentless hand remove from this life James P.
Chalmers, Jr., at the very time when he could say that
his dream had come true. Many will recall with regret
the fatal accident at Dayton, Ohio, where he had gone to
attend a meeting of exhibitors. March 27, 1912, is a date
that will not soon be forgotten. It is the one dark day
in the history of the Moving Picture World, and the
trade then lost a man who would have gone far and
reached high in its councils.
But the foundation upon which he builded was rock
steady and secure. The Moving Picture World — the
creature of his brain and brawn — has lived on to greater
success, much, we believe, as he would have had it succeed
had he been spared to direct it with living hand.
What the World's Initial Number Contained
Resume of the Text and Advertisements of the First
Issue — All in Sixteen Pages.
THE first issue of the Moving Picture World was
in sixteen pages. It was dated March 9, 1907.
The full title was "The Moving Picture World
and View Photographer. — The only independent week-
ly journal published in the interests of manufacturers
and operators of animated photographs and cinemato-
graph projection, illustrated songs and lantern lec-
tures and lantern slide makers. Published by the
World Photographic Publishing Company, 361 Broad-
way, New York City." The price was 5 cents a copy,
or $2 a year. There are three and a half pages of
advertising. Miles Brothers, of 10 East 14th street,
New York, and 790 Turk street, San Francisco, occupy
one page of space. The American Mutoscope and Bio-
graph Company, 11 East 14th street, and Nicholas
Power, 115-117 Nassau street, each have a half page.
The leading editorial article sets forth that the
World will be the first trade journal in the motion
picture field independent of any manufacturing dom-
ination. It is declared that "it is our intention to
1484
THE MOVING PICTURE WORLD
March 10, 1917
give the best, and only the best, news concerning the
him industry, describing briefly each new film as it
is produced, taking note of its quality, and giving
an unbiased opinion of its merits or demerits."
( )n the fourth page there is a summary of the de-
cision of the United States Circuit Court of Appeals for
the Second Circuit, whereby an end is reached to long-
continued litigation between the Edison and Biograph
companies over camera patents. Charles K. Harris
writes a page and a half on "Illustrating Song Slides."
This will have a reminiscent flavor to old-timers, who
will recall the now-forgotten film-interspersing vocal
entertainment — that is, sometimes there was enter-
tainment and yet again sometimes there was not.
Much depended upon the voice of the singer. The
passing of illustrated songs was coincidental with the
improvement in pictures.
Several pages are devoted to notes of the trade.
There are summaries of but two pictures. The first of
these is "Robert Macaire and Bertrand," a Melies sub-
ject, consisting of a series of twenty-five scenes illus-
trating the antics of two French sneak thieves and
hoboes. The second is "Fights of Nations," a Biograph
film, divided into six sections.
Lewis M. Swaab in a letter expresses the opinion
that the publication of the Moving Picture World will
fill "a long-felt want," and calls attention to the fact
that the much-needed medium must be absolutely fear-
less and independent. "An Operator Who Runs His
Own Show" makes a plea for fair treatment of the men
who project the pictures. "G.," in a letter to the
editor, comes out strongly for an operators' school,
so that certificates might be issued to qualified men,
for an Operators' Bureau, for the mutual convenience
of those seeking employees and for those out of em-
ployment. He also states he is willing to join with
the editor in organizing an operators' league and se-
curing proper legislation in New York State. The
writer, speaking with an experience of eight years,
tells why operators should be organized. He makes
his argument under four heads — for their own protec-
tion, for mutual advantage, for instruction, and for
standing. He emphasizes the statement that in
Massachusetts the Legislature has given such author-
ity to the district police that "No operator can give an
exhibition with a moving picture machine without a
license." He asks : "Why should the New York Leg-
islature delay regulation until some awful disaster
emphasizes the importance of such a measure?"
A page is devoted to "The Buyers' Guide." Firms are
listed under the heads of "Films," subdivided into
"Manufacturers," "Dealers," ■ and "Renters"; "Stere-
opticons," "Moving Picture Machines," "Song Slides"
and "Calcium and Electric Light." Under the caption
of "Manufacturers" are listed American Biograph
Company, American Vitagraph Company, Edison
Manufacturing Company, S. Lubin, Miles Brothers and
Selig Polyscope Company. "Lantern Slide Reviews"
occupy one page.
Among other advertisers are Lewis M. Swaab of
Philadelphia, D. W. Roberston, "pioneer in moving pic-
ture entertainments" ; T. J. Harbach & Co., films,
Philadelphia ; De Witt C. Wheeler, song slides ; Alfred
Simpson, New York, song slides ; Scott & Van Altena,
New York, song slides ; Boswell Manufacturing Com-
pany, Chicago, supplies ; C. B. Kleine, New York, sup-
plies, and Pioneer Stereopticon Company, New York.
Twelve thousand copies of the first issue were
printed. A week later there was none on hand. The
present issue of the Moving Picture World may serve
as an example of what has developed from the seed
then sown.
Looking Over the Files of the World a m By George Buasm
Brief Summary of Some of the Principal Inci-
dents in the Career of a
New Industry
TEN years is a short time in the life of the average
nation and the average industry. Ten years repre-
sents today practically one-half of the life of the
motion picture industry, which neither in its life nor in
its development can be classed as an average industry.
One decade, the past decade, has seen motion pictures
grow from an amusement for the comparative few to one
for the millions ; from the store show to the great theater ;
from a "program" of one or two reels of "action" in its
most primitive sense to one of six or seven or eight or more
reels ; from a series of more or less connected jumpy, ani-
mated pictures to a coherent, restrained dramatic produc-
tion of the first order ; from a sheet of canvas wafted by
vagrant zephyrs and incipient gales to a rigid yet soft
and luminous vehicle for the reflection of the glories of
nature and of man; from surroundings lacking every
essential of comfort and utility to houses equipped with
all known devices for the safety and convenience of
patrons and so adorned as to appeal to the artistic sense ;
from the occasional and sometimes indifferent piano to
the great organ and large orchestra of skilled musicians.
In short, there has been a transformation.
The foregoing comparisons, though strong, will be
recognized by those having knowledge of conditions
ten years ago as being not overdrawn, as reflecting
what has been accomplished in a period which bids
fair to stand in the history of motion pictures as its
great period. None but a bold man or a "rash, intrud-
ing fool" will in these modern days enter upon idle
prophecy ; yet it is inconceivable that any future decade
holds for the motion picture possibilities for such a
marked advance as we have witnessed in the preceding
ten years.
In 1907 the motion picture was looked upon by many
as a passing fancy, a "craze" that was doomed as surely
as had been that of the bicycle or the roller skate. In
1917 the motion picture is recognized as a potential
force in human affairs. No more do we hear "ephem-
eral" applied to it. That term of near reproach is
now of the past. The immediate question is "What
next?" The general question is "To what lengths will
the motion picture ultimately go?"
In 1907 the money invested in motion picture ven-
tures was in an industrial way negligible ; compara-
tively speaking, it might have been counted in the hun-
dreds of thousands. In 1917 we hear uttered outside
of the trade as well as in it the large statement that the
industry ranks fifth in the United States ; be that as it
may, there is no question that from hundreds of thou-
sands invested by producers, distributers, exhibitors
March 10, 1917
THE MOVING PICTURE WORLD
1485
and equipment manufacturers the sum has expanded to
hundreds of millions. In 1907 the taxlayer, the law-
maker, was not paying any attention to the motion
picture. Today there are those who think this inquisi-
tive representative of the people is paying altogether
too much attention to it.
If there has been one outstanding factor in the ex-
pansion of the industry it has been the inability of
any one man or group of men to make it "stay put."
Events have crowded fast.- It has been a rare week
when there was not "something in the air." There
has been much uncertainty as to what the next day or
month or year would bring forth, many attempts to
feel the pulse of the trade and of the people as to what
was wanted. There have been organization and re-
organization ; there have been mistakes and also there
have been achievements. The history of ten years is
that of a restless, crowding mass ; there have been
earnest search for constructive leadership, sincere
effort for stabilization. Notable progress has been
made ; far more so in a business way than in a political.
Able men there are in the industry, and they will find
the path.
Joseph Jefferson a Screen Artist.
It is a general impression in the trade that the acces-
sion to the screen of the famous stage artist is a matter
of recent happening. In the Moving Picture World
for September 5, 1914, Frank J. Marion, president of
the Kalem company, recalls to mind the fact that in
1896 Joseph Jefferson portrayed the title role of "Rip
Van Winkle" before a Biograph camera ; that in this
picture, staged twenty-one years ago, in the scene where
Rip delivers his famous toast, Mr. Jefferson appeared
in a "close-up," which well may have been the first time
in which this most useful dramatic accelerator was
used. Mr. Marion, who joined the Biograph forces in
1898 and remained with them for nearly ten years, also
calls attention to the fact that among other celebrities
who appeared before the Biograph camera in the
nineties were the late Marshall P. Wilder, who years
later was to be seen in Vitagraph comedies, and Anna
Held, who not so many months ago came back to the
screen in a Paramount subject. The noted stage play-
ers who at the present time have not been seen on the
screen can be counted on a few hands.
The Manufacturers of 1907.
As pointed out in another article in this issue, the
American firms listed as picture makers at the time of
the birth of the Moving Picture World were Biograph,
Vitagraph, Edison, Lubin, Miles Brothers and Selig.
A list today of all the manufacturers of motion pictures
would be a long one. And unquestionably its size has
been materially lessened by the conflict which for more
than two and a half years has raged on the other side
of the water. The locations of these early firms were
New York, Chicago and Philadelphia. Today the
making of pictures is centered about Los Angeles and
New York ; Jacksonville has several studios, and one
large manufacturer adheres to Chicago.
Some of the Decade's Principal Happenings.
Ten years ago one of the conditions causing appre-
hension among exhibitors was the danger of fire, due
to the lack of safety appliances that gradually have
come to be thrown about the projection of pictures.
One of the first news items noted in the Moving Picture
Edison Studio, Bedford Park, N. Y. Built 1907.
14X0
THE MOVING PICTURE WORLD
March 10, 1917
World described how the New York Board of Elec-
tricity had closed forty shows on account of fire danger.
The near archaic scheme of permitting the projected
film to escape into a bag instead of into a metal maga-
zine had not been entirely abolished. A compromise
was effected by issuing permits for thirty days' grace
in order that exhibitors might make alterations. The
health and police departments also co-operated in an
effort to put out of business those owners of penny
arcades who failed to comply with existing regulations.
Before May 1, 1907, there were added to the World's
release list Hale Tour Films, Kleine Optical Company,
Melies, Pathe, Urban Trading Company, Urban
Eclipse, Gaumont and Williams, Browne & Earle. The
length of subjects ranged from one to seven or eight
hundred feet. One film, that of the O'Brien-Burns
fight, was listed as of 8,000 feet.
Early in June came the announcement of the .forma-
tion of the Kalem company. The organizers were
George Kleine, Samuel Long and Frank J. Marion.
The office and plant were at 131 West Twenty-fourth
street. On June 15 the first Kalem subject was added
to the release list. On July 27 was advertised the first
subject of Essanay, the trade name representing the
two members of the firm, George K. Spoor and G. M.
Anderson. The length was 614 feet and the title was
"An Awful Skate ; or, the Hobo on Rollers."
That the business of showing pictures was not an
"infant industry" in New York in this year is indicated
by the estimate of a statistician who insisted that in
the metropolis there was invested by exhibitors the
sum of $7,000,000. The same writer pointed out that
a good business man could establish a picture show in
a town of 15,000 population and make money.
Among the news items noted in the remainder of
the year were of the entrance into the American market
of the products of the Society Italian Cines, the incor-
poration of the Nicholas Power Company for $250,000,
addition of "Goodfellow" and "Actograph" to film re-
leases, the arrest of a theater man in Brooklyn for
showing pictures Sunday, and a declaration by Judge
Aspinall of that borough that he took sides with the
picture men, saying further he had decided views as to
the action of the police in interfering with the shows,
provided they were conducted with due regard to clean-
liness and health.
Film Men Get Together.
In November there was published a call for a meet-
ing to be held in Pittsburgh on the 16th and 17th, to
discuss matters of vital importance and looking to
the regulation of existing business conditions. The
signatories were Biograph, Essanay, Kleine Optical
Company, Kalem, Lubin, George Melies, Pathe Freres,
Cines, Selig, Vitagraph and Williams, Browne & Earle.
The result was the organization of the United Film
Service Protective Association and the payment into
the treasury of $2,000. William H. Swanson was
elected temporary chairman. An adjourned meeting
was held in Chicago, December 14, at which the follow-
ing officers were cho.sen :
President, J. S. Clark, Pittsburgh Calcium Light
Company; vice-president, Fred C. Aiken, Theater Film
Service Company, Chicago; treasurer, Percy L.
Waters, Kinetograph Company, New York ; executive
committee, C. H. Peckham, Cleveland Film Renting
Company, and Frank J. Howard, Boston.
At the end of the year there was held in New York,
in the Miles Brothers Building, a meeting of exhibitors
"to perfect an organization for the securing first and
foremost of Sunday opening in Greater New York."
Fifty-five applications were received for membership
in the Moving Picture Association. The following
Sunday forty exhibitors were arrested. The agitation
extended all over New York State.
On April 4, 1908, the Biograph Association of Li-
censees, operating under the Biograph patents, adver-
tised the offering of "a complete and regular supply
of films of domestic and foreign manufacture through
the following well-known agencies" : Kleine Optical
Company, Italian Cines, Williams, Browne & Earle,
American Mutoscope and Biograph Company, and
Great Northern Film Company. A dozen foreign
manufacturers were listed in addition to those com-
posing the association. "A regular weekly supply of
films of from twelve to twenty reels of splendid new
subjects is now available,"' was stated. "Films are
sold outright without restrictions," the advertisement
continued. "All renters and users of films purchased
from any of the above licensees are guaranteed abso-
lute protection, free of cost from any form of patent
persecution, and are privileged to use such films upon
projection machines covered by the loop patent of
Latham."
There Were Classics Back in 1908.
On October 3 of this year, the World inaugurated
its department of "Comments on Films." A summary
of some of the subjects reviewed in that issue may
have reminiscent interest today. They are "Richard
III," Vitagraph; "As You Like It," Kalem; "The Devil,"
Edison ; "The Wayward Daughter," Essanay ; "The
Custom Officer's Revenge," Pathe ; "Samson and De-
lilah," Pathe; "The Wages of Sin," Vitagraph; "Old
Sleuth," Kalem.
November 14, for the first time, the list of releases
in the World was divided between the Edison licensees
and Biograph licensees. Those in the former category
were Essanay, Selig, Melies, Pathe, Vitagraph, Lubin
and Kalem.
December 19 the World printed a picture of the
Kalem company in Jacksonville, Fla.
On December 28 came the announcement of the
formation of the Motion Picture Patents Company.
The members were Edison, Biograph, Pathe, Melies,
Selig, Vitagraph, Kalem, Essanay, Kleine and Lubin.
The officers, the president and secretary of which were
taken from the Edison group, and the vice-president
and treasurer of which were selected from the Bio-
graph, were: President, Frank L. Dyer; vice-presi-
dent, H. N. Marvin; treasurer, J. J. Kennedy; secre-
tary, George F. Scull.
In January, 1909, was held the second annual meet-
ing of the Film Service Association. William H.
Swanson was elected president, Carl Laemmle vice-
president, Herbert Miles secretary, and Robert Lieber
treasurer. On the executive committee were A. J.
Gilligham,. Grand Rapids, Mich., and William Fox
and William Steiner of New York. The treasury, con-
taining $17,519.18, was liquidated, as it was decided the
association in future should be more of a social than
a business organization.
In the same issue was described the formation of
the Independent Film Protective Association, for the
purpose of taking "aggressive action to sustain the
open market, and legal action against any monopoly
striving to control the moving picture business." I.
W. Ullman was chosen president and Ingvald C. Oes
treasurer.
Enters National Board of Censorship.
In the issue of February 7, John Collier, secretary of
March 10, 1917
THE MOVING PICTURE WORLD
1487
the People's Institute, outlined a proposed censorship
board. Mr. Collier stated he was acting on the re-
quest of the motion picture exhibitors of New York
State, that the first meeting would be held on March
4, and that operations would begin promptly there-
after.
In April the battle between the licensed and inde-
pendent groups was in full swing. In the issue of
the 17th "Bill" Swanson came out with a blast to the
effect that the International Projecting & Producing
Company plans to spend a thousand dollars a day for
new films.
In June Carl Laemmle announced his determina-
tion to become a manufacturer.
In July was held in Atlantic City the fourth semi-
annual meeting of the Film Service Association. Forty-
three delegates and twenty-five alternates attended.
Mr. Gilligham was elected president and Mr. Steiner
vice-president.
In the same month, S. S. Hutchinson disposed of
his stock in the Film Service Association and acquired
a half interest in the C. J. Hite Film Rental Company,
the concern to be known in future as H. & H.
September 8, G. M. Anderson left Chicago for Den-
ver, accompanied by J. J. Robins, photographer. Mr.
Robins later was to be studio manager for the Chaplin-
Essanay company. At the end of November, Mr. An-
derson left the Colorado city for El Paso. The tour
wound up in April in Santa Barbara.
On September 11 and 12 the International Moving
Picture Alliance was formed in Chicago, succeeding
the Independent Film Renters' Association. J. J. Mur-
dock was elected president, J. W. Morgan vice-presi-
dent, A. Kessel, Jr., treasurer, and Mr. Swanson sec-
retary.
In the issues of the end of the year frequent refer-
ence was made to Kinemacolor. From the attention
paid to the process it is apparent film men in those
days expected a great deal of the company that projected
pictures in color.
On December 20 was held the first annual dinner
of the Motion Picture Patents Company. On behalf
of those attending, J. J. Kennedy presented to Thomas
A. Edison a loving cup.
In January of 1910 the motion picture operators
of New York City opened headquarters at 216 East
14th street.
Edwin Thanhouser's first picture was listed for re-
lease on March 15. It was "The Actor's Children."
Organization of the Sales Company.
On May 6 in Chicago the Motion Picture Distribut-
ing & Sales Company was organized. It succeeded
the National Independent Moving Pictures Alliance.
Twenty-five concerns agreed to market their films
through the new distributing organization. Officers
elected were Mr. Laemmle, president ; P. A. Powers,
vice-president ; Charles O. Baumann, treasurer ; Her-
bert Miles, secretary. These, with Messrs. Steiner,
Swanson and Murdock, formed the executive board.
In June, 1911, M. A. Neff of Cincinnati, president of
the Ohio exhibitors, sent out a call for a convention
of exhibitors, to be held in Cleveland, August 1. There
had been state organizations of exhibitors prior to
this, and Mr. Neff had determined the time was ripe
for a national organization. Two hundred exhibitors
from ten states responded to the call, and the Motion
Picture Exhibitors' League of America was formed.
Mr. Neff was elected president, C. M. Christensen of
Cleveland, secretary, and J. J. Reider of Jackson,
Mich., treasurer.
The National Board of Censorship in its first re-
port, covering the period from June, 1909, to April,
1909, stated that films approximating in value $200,-
000, had been destroyed.
In October of 1911, Director Francis Boggs, who is
credited with having made the first dramatic subject
on the Pacific Coast, was shot and killed by a Jap-
anese in the employ of Colonel William N. Selig. Mr.
Selig also was wounded slightly at the same time.
On October 21 it was pointed out in a column
article that one-third of the sixty subjects released
weekly were "westerns." Complaint was made that only
a few of the latter showed merit, those produced
by one or two manufacturers who made a specialty
of this type of picture. We may have less of the
"western" picture today, but there can be no question
that the features of that description are among the
most popular of those on the list.
In November, Kalem sent a company of players to
the Orient. The results were many subjects photo-
graphed in Egypt and later in the Holy Land "From
the Manger to the Cross," in which was portrayed in
authentic locations the life of the Saviour. Kalem
previously had sent a company to Ireland for two
succeeding years.
James S. McQuade, in a New Year's article on "The
Achievements of 1911," pointed out that one of the
greatest achievements of the year had been the suc-
cessful introduction of more-than-one-reel film. He
also made a strong plea for getting away from the
five-cent admission.
In December, Photographer John C. Hemment took
motion pictures from an aeroplane at Marblehead,
Mass.
In February of 1912 announcement was made that
Mme. Bernhardt and Mme. Rejane are to be seen on
the screen, Film d'Art having produced "Camille" with
the former, and "Mme. Sans Gene" with the latter.
Universal and Film Supply Organized.
In June came the split of the Sales Company and the
organization of the Universal, with Charles O. Bau-
mann as president. The brands listed for release
through the latter were Imp, Nestor, Champion, Re-
public, Powers, Animated Weekly, Rex, Victor, Am-
brosio, Republic, Itala, Gem and 101 Bison. Those
listed by the Film Supply Company, of which Herbert
Blache was president, were Eclair American, Comet,
American, Thanhouser, Majestic, Gaumont, Reliance,
Solax, Gaumont Weekly, Lux and Great Northern.
In May, John Bunny, the popular comedian of the
Vitagraph company, sailed for England, accompanied
by Director Lawrence Trimble. Mr. Bunny went
abroad to portray scenes in the "life of Pickwick,"
the great Dickens character — and he succeeded most
ably.
In June the New York State exhibitors were form-
ally organized as a branch of the National League.
President Neff attended. Samuel Trigger was elected
first state president.
In July came the split in the Universal, Charles O.
Baumann withdrawing. There were sensational do-
ings in New York and Los Angeles, in the efforts to
obtain physical possession of plants. Contemporary
reports were to the effect that bullets flew around the
Bison studio in Los Angeles. The controversy waxed
until the latter part of October, at which time Mr.
Baumann as a result of a compromise yielded the
title of "Bison 101" and the New York Motion Pic-
1488
THE MOVING PICTURE WORLD
March 10, 1917
ture Corporation inaugurated the Kay-Bee brand.
On September 25 came the first Keystone release.
In August was held, at Chicago, the second annual
convention of the league, President Neff being re-
elected.
In the same month the Melies company started on
its journay to the South Seas under the direction of
Gaston Melies.
In the early part of October the Edison company,
which had spent the summer in England, returned
to New York. Those in the party were Marc Mac-
Dermott, Director Ashley Miller, Mary Fuller and
Miriam Nesbitt.
In December Mutual withdrew from the Film Sup-
ply Company and began releasing its own program,
composed of Kay-Bee, Keystone, Broncho, Than-
houser, American, Reliance, Majestic and Punch.
The Screen Club, which had been organized in Sep-
tember, opened the doors of its first clubhouse in
November.
The courts decided in the same month that Edison
did not control Eastman film patents.
At the end of the year came the announcement that
Vitagraph was to send a company around the world.
Uncle Sam Sues Patents Company.
In January, 1913, before James R. Darling, now spe-
cial foreign representative of William Fox, were begun
proceedings instituted by the United States Govern-
ment to dissolve the Motion Picture Patents Company.
The Famous Players, which had been organized the
year previous by Adolph Zukor, Daniel Frohman and
Edwin S. Porter, released "The Prisoner of Zenda,"
with James K. Hackett in the title role.
The third annual convention and first international
exposition of the Motion Picture Exhibitors' League of
America was held in the Grand Central Palace, New
York, in July. President Neff was re-elected for the
second time. A seceding faction organized the Inter-
national Motion Picture Association, with Charles H.
Phillips of Milwaukee as president.
In the same month the Universal sent an Imp com-
pany to Europe to make pictures. It was in July, too,
the Patents Company reduced from $2 to 90 cents the
weekly license fee paid by exhibitors. The company
announced that in future the fee would be paid by the
exchanges.
In September, 1913, the World Films Special Cor-
poration was organized with E. Mandelbaum as presi-
dent and Phil Gleichman as general manager.
One of the early announcements in 1914 was of the
formation of the Jesse L. Lasky Company, in the or-
ganization of which Samuel Goldfish and Cecil De Mille
were associated with Mr. Lasky.
On April 11 the Strand Theater was opened in New
York with "The Spoilers."
In May Paramount Pictures Corporation was organ-
ized with W. W. Hodkinson as president. The con-
tributing companies were Famous Players, Lasky and
Bosworth, the latter of which had been organized a
short time previously.
In June the bolting organization of the year before,
the International Motion Picture Association, held its
first convention and exposition in Grand Central Palace,
President Phillips being re-elected.
Pathe withdrew from the General Film Company in
May and opened its own exchanges.
Dayton, Ohio, was the scene of the fourth annual
convention of the league. Mr. Neff withdrew his nom-
ination as president and was succeeded by M. F. Pearce
of Baltimore. Conciliation with the seceders was
effected.
Board of Trade Out; N. A. M. P. I. In.
The events of the past two years and a half are so
fresh in the minds of the readers of the Moving Picture
World it is unnecessary to review them here. We
have seen the rise and fall of the Board of Trade and
the organization of the N. A. M. P. I. The trade has
witnessed the increase of stars' salaries to figures hith-
erto unknown.
We have described the formation of the General
Film Company, the Universal, the Mutual, the Para-
mount, the World, and the Pathe Exchange. Metro
and Triangle and V-L-S-E were organized in 1915, and
just prior to these William Fox entered the manufac-
turing field, with exchanges that have been established
.in many parts over the world. Greater Vitagraph has
succeeded V-L-S-E and K-E-S-E has been established.
Selznick Pictures and Art Dramas were organized in
1916. Artcraft, too, began business last year.
Of manufacturers for state's rights there are a host.
Prominent among these are the W. H. Clune, Ivan,
Frohman, Christie, Cardinal, Keen, Moss and Univer-
sal. Many companies have come — and gone. Many
men who believed with Colonel Mulberry Sellers there
were "millions in it" have discovered their mistake,
have learned that money is essential in the manufacture
of pictures, but that it is only the first essential ; that
besides a bank account there must be possessed keen
amusement sense — in the first place to know what the
public wants and in the second place to know how to
supply that want. And there's the rub ! The public
is a hard taskmaster. It knows what it wants ; and it
will amply reward the man who sets before it what it
wants — provided, of course, that the man combines
business judgment with his artistic sense.
Some Notable Changes in Ten Years
THE past ten years has seen some notable changes
in the motion picture business. Aside from the
great improvement in the artistic phases radical
changes in the manufacturing and distributing depart-
ments were continually taking place. Restricted from
the beginning by camera and film patents there was a con-
tinual legal battle between the owners of those patents
and those who sought to evade them.
A Federal Court decision established the priority of the
Edison camera patents in 1907 and made possible the
formation of the Motion Picture Patents Company in
December of the following year, which, while it stabilized
the business, imposed onerous license fees on manufac-
turers and exhibitors and encouraged many not favored
with licenses to use the Edison patented devices to infringe
thereon.
Then the General Film Company was organized for the
purpose of controlling the distribution of pictures and
brought about the almost total elimination of a hundred
or more distributors who had been working independently.
Through the arbitrary and dictatorial policy pursued by
the Patents Company interests the so-called "independent"
manufacturers were greatly encouraged with increased
patronage and made rapid gains.
Efforts made by the Patents Company to force the Fox
exchange out of business brought a suit by the Govern-
ment under the provisions of the Sherman Anti-Trust
law, which was eventually decided against the interests
combined under the Patents Company agreement. This
decision, with the expiration of the Edison patents, worked
a complete revolution in the business. The "independent"
manufacturers came into control of the greater volume of
business and several of the original Edison licenses went
out of business or became moribund.
March 10, 1917
THE MOVING PICTURE WORLD
1489
Ten Years of Film Advertising b b % EPes wmthwp sa*mt
Marvelous Advancement Made in Publicity
Work in Past Decade Largely Responsible
for Growth of Business.
APPROXIMATELY ninety-five per cent, of the
history of film advertising has been written in the
past ten years and more than fifty per cent, of the
whole in the past five. Although it is twenty years since
the motion picture was brought forward as a public enter-
tainment, it is only within the past five years that the
pictures have been handled as an amusement proposition
should be.
Film Advertising falls naturally into two parts, adver-
tising to the exhibitor on the part of the manufacturer
of film and the exhibi-
tor's efforts to reach
an enlarged public.
The manufacturer
was the first to per-
ceive the value of
printer's ink in its
various forms.
Back in 1896 little
or no advertising was
done on behalf of the
film. Later the Clip-
per, then the chief
organ of the exhibitor
of amusements, was .
used as a medium, and
this was followed by
direct appeal to the
exhibitor through cir-
culars or bulletins. It
was all limited in
scope and, for the
greater part, rather
amateurish. . A t the
start there was not
much to be advertised,
to tell the truth. Production was comparatively small
and decidedly irregular. The adoption of the release by
dates helped somewhat to regulate advertising on the part
of manufacturers, but there seemed to be small need for
great endeavors. There was a demand greater than the
supply, sales were good and intensive methods were not
yet needed. The condition was much the same as that
which confronts the pioneer farmer working the virgin
soil. The rudest sort of cultivation brought rich returns.
But these returns were too great to escape the observation
of the speculator. Companies multiplied and in propor-
tionately larger ratio than the demand increased. More
advertising had to be done to sell the same amount of
film, but this advertising was largely written by some one
untrained to the work and much of it was crude, though
better than nothing.
Even so late as 1909 things were dormant. The manu-
facturer used the trade mediums, he got out a more or
less ornate bulletin, but there he stopped. He did not
even realize that there was another and more productive
form of advertising which has come to be known as
"service." With the formation of the Motion Picture
Patents Company, which controlled nearly the entire out-
put of film, there was adopted a rule that no manufac-
turer should give to the exchange or exhibitor any free
Epes W. Sargent
advertising matter of any description. Most of the units
of the company went further than this and even where
exhibitors were willing to pay for cuts of scenes or for
still pictures from which cuts might be made, the request
was looked upon as a nuisance and this service denied.
It was not until 1910 or 1911 that the Edison company
began to seek to accommodate the live wires with cuts,
generally electros of the cuts in their publication. But
one concession was made in that in 1909 arrangements
were effected whereby the A. B. C. Company, of Cleve-
land, got out a one-sheet for each release. This paper
cost fifteen cents a sheet, but even at that it represented
a considerable loss to the companies since a certain edition
had to be purchased outright, the stuff being sold to the
exchanges or exhibitors on behalf of the manufacturer.
It was not until the advent of the multiple reel that
this advertising through service really began. Here was
something that could be advertised to advantage. It paid
the maker to have his release boomed by the exhibitor,
and there began the change that reached its climax in
the present national advertising on the part of the manu-
facturer. Just how valuable this national advertising is
to manufacturer and exhibitor is more or less a matter
of personal opinion, though it would seem that the return
is more general than specific. It has helped, however,
to break down the barrier of the business office and to
give the films their proper place in the reading pages.
Ten years ago few papers mentioned the pictures, though
there were a few which made a practice of writing up
the pictures and then holding up some company for
payment. Seven or eight years ago, for example, a New
York paper sent around a page story and asked a certain
company a four figure sum for its insertion. The com-
pany declined to consider the proposition. "Well, some
company has got to take and pay for this," announced
the advertising solicitor, and evidently "some company"
did, for presently it appeared, and the contributing com-
pany was the only one mentioned in the story.
These methods do not obtain today to any marked
degree. Public interest in the pictures is too great to
permit them to be ignored, and the house advertising satis-
fies the hungriest business office, but the manufacturer
contributes indirectly to this work a greater sum weekly
than he was occasionally asked to pay some paper. Also
he gets more for it.
Perhaps no greater contrast may be found than to com-
pare the work ten years ago with that of today. Then
the advertising man — where there was any — was gener-
ally the editor as well. He looked after the scripts and
advertising, and still had a little spare time. One com-
pany, for example, demanded each week copy for a
quarter-page advertisement in one paper and a half page
in another. Twice a month a sixteen-page bulletin ef
releases was got out and each week three or four squibs
were sent out to the trade papers. One or possibly two
cuts had to be made for each one-reel subject, and later
the editor also sent out the still pictures to the lithographer.
That was all that was done or could be done. Today
the large organizations have extensive staffs of writers.
Not all of them are good, perhaps, but they help to keep
up the high cost of white paper. In addition to preparing
advertising copy the press room supplies weekly several
thousand words of press stuff, ranging from three lines
to several typewritten pages. Cuts of one and some-
times two screens are prepared, often more than one
cut of a subject and in one, two and three column meas-
14<)il
THE MOVING PICTURE WORLD
March 10, 1917
ures. Ready-set advertisements are prepared and often
may be had in matrix form for inexpensive mailing.
There are elaborate special stories of each release and the
usual synopsis, and there is paper of all sizes as well
as a stock of portrait cuts and postcards.
It is in the serial, however, that the greatest advance-
ment is shown. For these most companies now prepare
elaborate campaign books. These may list a hundred or
more sheets of paper, ranging from the half sheet to
twenty-eights. There will be a careful teaser and follow-
up campaign planned out, a series of stunt suggestions,
perhaps a number of novelty advertisements, such as
buttons, pins, pennants, puzzles and the like, from fifteen
to fifty cuts ranging from thumbnail to half page layouts,
copy for advertising for each installment and special press
stories for the preliminary campaign and each chapter.
Advertising novelties and paper and cuts are supplied
about at cost. The rest is all free, and yet three or four
years ago the first suit of press stuff for a feature brought
five dollars for about twenty typewritten pages — and was
worth it. Today the campaign book is free and is fre-
quently backed up by elaborate newspaper campaigns, the
most ambitious and unique being the recent Pathe cam-
paign, though the most persistent advertising is that done
in the Hearst newspapers for the International pictures.
The Universal has got out a number of remarkable books
and Bluebird issues a four page sheet for each release
that gives the exhibitor all he needs in the way of publicity
material. All he has to have is the sheet, a pair of shears
and an advertising account with the local papers. The
smallest releasing organization today does more for the
exhibitor than did all of the companies combined ten years
ago, and does it more intelligently.
On the exhibiting end the change has been even more
marked. The exhibitor not only makes use of the ma-,
terial given him, but he improves upon it. Ten years
ago he had nothing but stock paper with which to work.
There was no true-to-film paper. He bought of the show-
print concerns paper of defunct theatrical productions.
Some of this was positively vicious and contributed in no
small degree to the demand for a censorship. Reformers
did not go into the theater to see how bad the films were.
A glance at the lobby display was sufficient. A Selig
release, for example, showed a girl jumping off a bridge.
It was a sixty-foot bridge, and that in itself was a real
thriller for those days. She just jumped off the bridge
and towed the hero to land. One house dug up a one-
sheet for this showing two men in a boat bearing down
on a girl and a man struggling in the water. One of the
boatmen was shooting at the man in the water and the
other was preparing to beat the girl over the head with
an oar. It was a gross libel on a well written picture,
but people looked at the paper and not at the film and
decided that the pictures must need reforming. Take
fifteen or twenty sheets like this, plastered over the front
of a converted store, dark, filthy and odorous in the ex-
treme, and the passerby was scarcely to be blamed for
being unwilling to risk his health and pocketbook in so
unsavory a place.
There was nothing to be had for the films, though it was
possible to obtain printed strips reading "great show,"
"twenty degrees cooler inside" and the rest of the stock
stuff, but this was about all. Probably the first printed
three-sheet devoted to a film was that which for years
advertised the Lumiere Cinematograph in front of the
Eden Musee in New York. Of course the vaudeville
houses had used the pictures in their advertising, but this
was along with the vaudeville acts, and this was probably
the first printed three-sheet. Some of the more preten-
tious theaters used stock three-sheets stripped with white
and green and pink paper, but these were as bad as the
hand-painted three-sheet done with a marking brush by
some one around the house who was more willing than
talented. Then years ago lack of good advertising was,
next to the unsanitary houses themselves, the greatest
curse of the business.
But when the special one-sheet did come the managers
did not unite in welcoming it. It cost fifteen cents ; two
and a half times the price of stock paper, and to most
houses about that time three or four sheets daily for three
or four runs meant $2.50 or $3 a week and that was a
real expense to many in those days. They could not afford
it, and here was founded an evil that still persists — the
rented paper. Several firms throughout the country
made a specialty of this rental business. There was one
in New York, for example, that was commonly reputed
to send a man around with a rubber stamp to back-stamp
all the lobby paper he could get access to. Then the com-
pany would claim it as its property and point to the
stamp that the exhibitor had not noticed when he rented
it from some other concern — because it was not there
at that time. Today paper is still rented, but the extension
of the run from one day to from three days to a week
makes it possible to pay for paper to be posted. It is
less than five years since the first twenty-eight-sKeet was
made a part of the regular advertising, yet nothing has a
better moral effect upon the general public than the same
sort of paper that the dramatic shows use.
But the rented paper had one good effect. It brought
the brass lobby frame to its present perfection. Something
had to be done to protect this rented paper, and the brass
frame with the glazed door was the answer. Taking the
paper off the crude lobby boards on which they were
posted to stay as long as they held together gave the ex-
hibitor a suggestion. It made the lobby look better, and
so he made his look better still by dressing it up, and a
well-dressed lobby is the best advertisement a house can
have next to a good reputation with the public.
Now such concerns as the Kraus company makes it
possible to have many frames and to have a series of
lobby displays that may be used in rotation at a cost of
about what one lobby equipment would have cost in the
old days. Playing up the personality of the actor, they
have produced a series of portraits of varying size that
are finer than anything carried by the touring dramatic
companies. The Kraus company, too, was the first to
specialize in postcards of the players for advertising pur-
poses, but others quickly followed this lead, and there are
several companies offering postcards in colors at a thou-
sand price that is less than was charged for straight one-
color four or five years ago.
Hennegan, Kleine, the United States and others pro-
vide handsome lithograph program covers and colored
advertising specialties, and the old hand-lettered signs on
brown wrapping paper that read "today" or the like have
been replaced by more permanent signs on card, on brass
or in enamel. They can be kept clean and look "regular."
From the manufacturer the exhibitor receives almost
an embarrassment of advertising riches. He can purchase
cuts more cheaply than he can have them made, and often
he can. borrow trade marks, cuts and frames and even
scene cuts. All he has to do is pay the postage. His
campaigns are all worked out, he can get as good paper
as can the manager of the dramatic theater ; advertising
novelties cost almost nothing. Today it is not a question
of what he can get. but what he wants of what he can
get. For a couple of dollars he can even get the matrix
of a half-page or page of photoplay news that the local
paper is glad to get. and if he needs something special he
has only to write the publicity department for anything
within reason.
But it is in newspaper work that the greatest advance
March 10, 1917
THE MOVING PICTURE WORLD
1491
has been made. Ten years ago some vaudeville houses
tacked to their Sunday space "and the pictures." That
was about all that got into print. The straight picture
houses could not afford to advertise. The size of the
houses did not permit the outlay, as a rule, and few
exhibitors could have written their advertising had they
been able to pay for it.
Today the pictures are advertised better and more
aggressively than the stage plays. This is a pretty sweep-
ing statement, but it is the truth. In some sections little
advertising is done, but there are many houses, particularly
in the west, where full pages are not uncommon and
half-pages are of weekly routine. And it is not just
advertising — it is good advertising, which is a very dif-
ferent matter. Even in the small towns painted layouts
and hand lettering are replacing the straight type adver-
tising, and the stuff is worded to pull. Curiously enough
it is not the trained theatrical press man who as a rule
makes the best copy writer for the pictures. The best
work is done by men untrained save in the school of
experience, who got into the game because they are
natural born showmen and who break all accepted rules
because they do not know that the rules exist. They
have been helped and encouraged by the exchange house
organs written by men such as George E. Carpenter, Tom
North, L. J. Scott and Morgan of the Philadelphia Para-
mount ; men who "ride herd" upon their little group of
exhibitors and who write with a knowledge of the local
conditions peculiar to their own section. Their efforts
have been backed up by the trade press, but Tom North,
for example, was talking to men he knew socially, and
he put most of Oregon and Washington on the advertising
map.
And it has all helped the pictures as a whole. It has
made the public realize that the pictures are a permanent
institution and not a sister to the "pit" show, and this
advertising, as has been said, has been the chief reason
for the photoplay pages in the daily and Sunday press.
In a word film advertising within the past ten years
has advanced from beneath the level of the dime museum
to a point where for variety, importance and intelligence
it surpasses the theater at its best. And the most re-
markable part is that this has been done largely by the
men who have had no previous training. George A.
Bleich, Dave Udell, Ralph Ruffner, Ray Bagley, Walter
Brooks, and men of that stamp are not trained showmen.
They have gained all their experience in pictures and in
pictures alone, yet they have beaten the old time agent
at his best. It's funny, but it's true.
Photoplay Writing Then and Now m By EPeS wmthr0P sar9ent
In the Past Decade We Have Worked in a
Circle Back to Starting Point of Synopsis
Only, But With a Difference.
TEN years ago we stood just where we stand today
in the writing of photoplays. This may seem to be
wrong, but it is not. In 1907 the directors wrote
their own stories or took tips. The eager author with an
idea would sit down and write a letter something like this :
Pioneer Film Co:
Dear Sirs: — I think it would make a funny picture if you
had a little boy do a lot of funny things to people and they
all come to his father's house and tell the father to spank
him. So he does so, but the boy knew he was going to be
spanked, so he stuffed an old gunnysack in the seat of his
pants and he didn't know there was a stick of dynamite in
it, so they all get blown to pieces as they stand watching the
boy getting a licking. I hope you can use this. I like your
pictures most. A. AUTHOR.
Getting a letter like that, the boss might send the author
three dollars or perhaps five. Sometimes as much as
ten dollars would be paid. The director would think up
the "funny things" that the little boy did to an annoyed
populace and perhaps add a climax in which, after a
smoke puff obscured the scene, a rain of arms and legs
and trunks would shower on to the stage. If no one
happened to write in, then he thought up something or
did something he had done before or something he had
seen some one else do. There was a very little worry
about script ideas in those davs. Some never even troubled
to write a memorandum of action.
Today the "detailed synopsis" or scenario is sent in-
stead of a letter of fifty or a hundred words, but the
idea is the same. The director and staff know it all and
feel the same large contempt for the outsider.
In between came the real development of photoplay
writing and the development of the very men who are
now so contemptuous of the free lance writers they
themselves were not so long ago.
It was in 1909 that photoplay writing really began to
expand into an art. The directors, who had made all
of the books and plays they could think of, had to have
new ideas. They had stolen about ail they dared to
steal. They had made all they could remember. They
needed help and yelled loudly for it. At about the same
time Essanay and Pathe, the latter just then commencing
American production, advertised in one of the magazines
for writers of ideas for plots. Vitagraph soon followed
and then the Lubin Company. After that came the
deluge. Probably it was Archer McMackin, of Essanay,
who coined the "From $10 to $100 paid for ideas" that
later served as the groundwork for so much lying ad-
vertising on the part of the so-called photoplay schools,
but all used the line at the start, though the ten was
more often used than the hundred; indeed it is probable
that for several years no hundred-dollar checks were
written. Most companies ranged from $5 to $25 for
scripts and $35 was liberal indeed. Pathe offered the
most unusual payments, for the French directors marked
the payments to be' made in francs and this, roughly
translated into dollars, might bring a surprised and
sometimes irate author $6.25 or $8.75, and authors cannot
understand fractional payments.
In self-defense the editors had to turn schoolmasters.
Essanay, Vitagraph and Lubin published suggestion sheets
for authors which served in lieu of text books, and these
were supplemented by articles in trade magazines for
writers and often by personal letters of two and three pages
to the more promising among contributors. Thadee
Letendre, then of Springfield, Mass., but now with Uni-
versal, wrote the first book of instruction and this was
presently followed by one from William Lord Wright,
now of Selig. A Chicago man7 was the first to conceive
the idea of writing a school course, and he got the un-
suspecting editors to write much of his stuff for him.
This "course," poor as it was, formed the basis of in-
numerable other courses, for other "mail order" men took
the course and then set up in business for themselves ''
Profits of from $10,000 to $30,000 yearly were said ta
1492
THE MOVING PICTURE WORLD
March 10, 1917
have been made at this business with a comparatively small
investment. Literally thousands took the course, misled
by the glowing promises. Such as were of real capacity
later corrected their errors by studying the more legitimate
text book.
From 1910 to 1914 it seemed as though every Amer-
ican above the age of ten was writing for the pictures.
Some wrote only one or two scripts, while others lasted
a year or so. Those who could make good held on and,
as the demand grew, were taken into the studios as staff
men. The others dropped out, but for each one to give
up the task two seemed to arise.
Tbere were glorious thieves in those old days. In the
course of 1910 pretty nearly every stage play, vaudeville
sketch, joke and "nigger act" was turned into manu-
script. Much has been written about the theft of ideas
in the studio, but more might be said of the free lance
bandits. They were clumsy robbers, too. They would
go to the theater and see some play that particularly
interested them. Then they would send it to the very
company making the original without even changing the
name. When the Vitagraph also conducted an exchange
George Hedden once received three plays from a nearby
town. The exchange served the town and a glimpse at
the booking sheet showed that these three plays had
formed the program for one day at the local house. Every
editor has had scores of such experiences. One woman
was asked, in case her story was taken, if the check
should go to her or the estate of the late Frank Stockton,
and she merely wrote that the money would do her more
good than it would Stockton.
Between the thieves and the boobs and the gradual
absorption of real writers by the studios, the outside con-
tributions became increasingly poor and more and more
dependence was placed upon the studio staff. No effort
was made to raise a new force of free lances, and finally
it came to be argued that it was better to take synopsis
only and pay synopsis price, since it was seldom that
the continuity could be used as it stood. And so it has
come about that the business has gone back to where it
began. There are inside writers and tipsters. The tip-
sters are better paid than before, and some of them are
well known authors who get $1,000 and $1,500 for a five
reel idea against the three and five dollars paid for the
half-reel suggestions ten years ago. From ten to twenty-
five dollars a reel is paid for suggestions from writers
without names, but to-day there are not fifty men out-
side the studios who are writing continuities and selling
them as such. We are back at the starting line. It is to
be hoped that we make a fresh start.
Has Watched "World" Eight Years
By C. H. Bean
Subscriber for Nearly a Decade Makes Plea for
More Co-operation Between the
Exchanges and Theatres
1HAVE been a subscriber for the Moving Picture
World since I first went into the moving picture
business and opened my theater in this city, which
was in October, 1908. I am much pleased to say that
I think it has been a great help to me and I do not
think I could be without it. I think that every ex-
hibitor should be a subscriber.
In my opinion the picture business has progressed
in many ways, but not so very much to the benefit of
the exhibitor in the small towns and small cities. I
believe in the open
market, where an ex-
hibitor can use the
films that he wants,
as every exhibitor
knows best what his
patrons desire. Many
times there are fea-
tures on the program
that you are tied to
by contract, and you
have to use them and
sometimes they do
not go over with
your patrons. I
think this is more
harmful to the small
exhibitor than the
large ones in the big
cities.
The managers of
the film exchanges
should co-operate
with the exhibitors and the exhibitors with the ex-
change manager, to make the business good and
clean and to progress -in the right way. Give your
C. H. Bean.
patrons what they want. If you have any pictures
on your program that the public is criticising, cut
them out, for a lot of criticism will call for censorship
quicker than anything in the world. I think that the
exhibitor should co-operate more with the schools and
should give matinees for the children free on days
such as Flag Day, Christmas, or any time they see
fit to do so, and to have a program fitting for the occa-
sion. Exhibitors might also give a show sometimes for
charity for some local cause. It all helps.
The New Hampshire exhibitors are very well organ-
ized. The picture game is very quiet in our State as
regards legislation. We have only one bill before the
Legislature at the present time, a bill that was killed
two years ago, and we hope it will meet with the same
fate this session, as it is only a class legislation bill,
framed for personal spite. I can safely say that the
majority of exhibifors in New Hampshire are trying
to give a good, clean program. There are many pic-
tures now on the market that I know have been turned
down because our exhibitors knew they would not
please our patrons. Many of these features are big
money-getters, but we believe we are safer to leave
them alone. Every exhibitor should do all he can to
make the business clean, and if he does so there will
be no cause for censorship.
[Mr. Bean is president of the Motion Picture Exhibitors'
League of New Hampshire, and owns a theater at Franklin,
N. H.]
Honor the "Old Timers"
If the big theater manager of today is inclined to look
with contempt upon the owner of the little store show of
ten years ago he should remember that the little store
show man was the pioneer who blazed the trail that led
to the Strands and the Rialtos. True, many of them
were butchers or bakers or candlestick makers, but
humble as were their beginnings they were the men who
made the great success of pictures possible and, by the
way, some of them were big enough to grow to be the
leaders of today.
March 10, 1917
THE MOVING PICTURE WORLD
1493
Industry Owes Much to Good Projection
Veteran Projector Manufacturer Believes
Achievements of Machine Makers Match
in Importance Those of Producers —
Problems of Today.
ONE of the genuine "old-timers" in the motion pic-
ture industry is Nicholas Power, the father of the
Cameragraph known around the world. Mr. Power
was one of the few in attendance at the birth of the motion
picture. He has seen the child grow to manhood. As a
manufacturer of projection machines for seventeen years,
as one who for three years prior to that was engaged in
the making of parts and the rebuilding of other machines,
he very naturally believes the achievements of the men en-
gaged in the building of projection apparatus have matched
in importance those
of the producers of
motion pictures. In
fact, he confided to
a World man who
recently called at his
office down in lower
Manhattan, in the
region known among
leather men as "the
Swamp," he was in-
clined to think the
improvem e n t s in
projection had made
possible the expan-
sion of the industry
to its present size.
Which belief will
hardly be criticised
by those whose mem-
ory extends back to
the early days.
Mr. Power ex-
pressed himself as
being more concern-
fed about conditions
of today than he was
in regard to what
had been accomplish-
ed in the past ten years. He declared changes and refine-
ments were constantly being made in projection machines,
devices small and great constantly were being evolved in
the direction of efficiency and safety. He chuckled when
he spoke of the machines of ten years ago. "You know
there are exhibitors who today are getting good results
from machines manufactured ten years ago," he said.
"Of course, that means the combination of a most expert
operator and well-cared-for machinery. Give the same
operator the latest type of projector and you will see
something else — something well worth while.
"Several factors operate today to retard the projection
of motion pictures — I am referring to ideal projection.
Among these are high amperage and speed. It is not
unusual to find managers using 80, 90 and even 100
amperes where 50 would be ample. Ten years ago 25
or 30 was the average. If a manager wanted to use 35
he would have been compelled to make application for a
special permit.
"The public spends good money to get into a show-
Nicholas Power.
house, to see pictures put on right, to be amused. There
are occasions when this public is at the mercy of managers
who through the fear of losing a few nickels will take
chances in speeding their film, will take hazardous risks
in crowding their lights, in the latter instance many
times owing to the fact that the film is opaque instead
of translucent. These are among the things that will
have to be remedied in order to improve conditions in the
future.
"The motion picture is finding new fields daily. Even
up to this time there are a lot of people who have never
seen a motion picture. Film should not be run faster
than it has been absorbed by the camera. As an illustra-
tion, if we were to instruct a comedian about to go on
the stage that he should reduce the time of his monologue
from six minutes to three but that he must utter every
word of his prescribed talk don't you think he would
protest that it would be impossible — that the result would
be a jumble?
"Then again, oftentimes enough attention is not paid
to the condition of the film in the exchange. Film may
be issued to exhibitors when it is in such shape that it will
not withstand without breaking even the running at
normal speed.
"I sometimes think the importance of projection has
not been appreciated by the industry as a whole — the
necessity for precise workmanship, the amount of detail
entering into the proper reproduction on the screen of
the minute photographs in the film.
"Coming back for a moment to the distinction between
the opaque and the translucent film. Where it is of
the latter description the heat from the light can pass
through, making unnecessary the immense amount of
power. Let us get away -from the high amperage and
make things as safe as possible. Another factor that will
aid immensely is a high class of lenses. The expensive
lens gives us more detail with less intensity of light and
altogether results in a better picture."
It was in 1906, the manufacturer said, that the Power
company issued the Cameragraph No. 5. In January,
1910, the No. 6 was put on the market. In July, 1912,
came the 6A, followed in April, 1915, by the 6B.
"The changes between each machine and its successor
were not exactly radical," said Mr. Power, "if we except
the fact of the introduction of the intermittent move-
ment in the No. 6. That was something new in the pro-
jection of motion pictures as well as in the general field
of mechanics. Of course, if we compare the No. 5 with
the latest machine we note many differences."
Mr. Power was reminded by his caller that in the initial
issue of the Moving Picture World the Cameragraph
had been advertised. "Yes," replied the manufacturer,
"and you will find it in the last one, too. The two con-
cerns have been quite friendly, haven't they?"
Asked as to the demand for projection machinery to-
day compared with that of ten years ago Mr. Power
smiled. "Do you know," he said, "ten years ago it was
not an unusual thing to have reported the loss by theft
of machine heads — which was revelatory of the scarcity
of machines in those days. We were even compelled to
withdraw our advertising until we caught up with our or-
ders. From 1907 until early in 1915 there was a steady in-
crease in the number of houses, but I think from that
period on the larger theaters began to make their in-
fluence felt. But the business has been greatly stabilized.
We are not complaining of the outlook."
1494
THE MOVING PICTURE WORLD
March 10, 1917
Projection, Past and Present
By F. H. Richardson
Moving Picture World Expert dies Resume ot
Progress Made in Projecting
and Operating
ONCE each twelve months it is fashionable and
perhaps right that we should pause and compare
the past with the present. The lessons taught
through viewing the record of past accomplishments
cannot help but be encouraging. The lessons can-
not help but speak to us of even better things for the
future, and impart to the horizon of the Beyond a
rosy tint.
As a matter of fact, the moving picture industry,
as. a form of theatrical amusement, is only in about its
seventeenth year.
Yet in that time it
has advanced by such
gigantic leaps and
bounds that it is at
present said to be
fifth in point of fin-
ancial importance in
this land of huge en-
terprises. A truly
amazing record, and
one which has only
perhaps been equaled
by the automobile
industry.
Perhaps a back-
ward glance at my
own connection with
projection and the
Moving Picture
World may be of in-
terest. My first ex-
perience with projec-
tion was about 1890, when I secured a Mcintosh all-
metal dissolving stereopticon, and a lot of rather
startling Civil War views from an old soldier in Cripple
Creek, Colorado. With that crude outfit I inaugurated
a scheme of showing slides, on the street at night,
finally graduating from that into a regular paid per-
formance show in churches, schools and halls. The
advertising stunt was a financial success, but the
"show" most emphatically was not. From then on,
until I landed in Chicago, my connection with "the
game" was spasmodic. But in Chicago, in 1904, I
think it was, Joe Traville and his wife, Lillian Landers,
of the vaudeville team of Traville & Landers, had a
concession in one of Chicago's amusement parks, and
one of the "stunts" consisted of showing a reel of mov-
ing pictures. The performers were old friends of mine,
and Joe consented to give me the first real instruc-
tion I had ever had in "operating." Soon thereafter
I became a regular moving picture machine operator.
Joe is a theater owner-manager in Placerville, Cal.,
now, and, please God, I intend to stop and visit him
and Mrs. Traville next Spring. My first job of actual
work-for-wages operating was for Sam Schiller, then
owner of a theater on the North Side, Chicago. From
then until T left Chicago, seven years ago, T "twisted
a crank" in return for the greater portion of my daily
bread.
F. H. Richardson.
Very early in the game, however, I discovered the
fact that there was a crying need for knowledge.
Operators knew virtually nothing at all about their
business except how to make a splice, and not even
how to do that right. Projection was something quite
awful to look upon. The operator had practically no
standing in the industry. He received absolutely no
consideration from any one, and the suggestion that
there was anything to operating that a twelve-year-
old kid could not master in one day brought a smile
of derision or a sneer from Mr. Theater Manager.
Recognizing this condition, and most emphatically
dissenting from it, I set about investigating and dig-
ging up knowledge of the then very embryonic art of
projection. I met with considerable success, and, on
February 8, 1908, before the Moving Picture World
had rounded out its first year of life, I began writing
for its columns a series of "Lessons for the Operator."
This series was well received and was followed by ar-
ticles from time to time, until finally another series of
more elaborate lessons, which afterward became the
first edition of the Handbook, was begun.
Seven years ago I moved to New York and Was at
once employed on the staff of the Moving Picture
World, although it was some time before I could con-
vince the late J. P. Chalmers that a "Trouble Column"
for operators would be either popular or desirable.
Finally, however, Mr. Chalmers gave his consent to
a trial, and ever since, under various names (now the
Projection Department), the "Trouble Column" has
been a prominent feature of this paper.
To get some conception of the magnitude of the
industry one has but to consider that there are in use
in the operating rooms of the theaters of this country
and Canada every day approximately 120,000 reels of
film, valued at many millions of dollars. In this I do
not include the tremendous amount of reserve reels in
stock in the exchanges or in transit, but merely those
going to make up the day's program. There are ap-
proximately 30,000 projection machines in use, valued
at about $7,500,000, and other operating room equip-
ment, which brings the total.up to at least $12,000,000.
The theaters of this country and Canada alone con-
sume between 75,000 and 80,000 carbons per day. There
are probably 25,000 operators engaged daily in the pro-
jection of pictures in the United States and Canada.
I could go on at considerable length setting forth
amazing figures — amazing when we stop to think
that all this has developed in less than a score of
years.
The projection machine, which in the beginning was
a little, flimsy, simple affair, has developed into an
intricate, high-class mechanism, having five or six
hundred parts ; and its parts have been brought to
such a surprising state of mechanical accuracy that,
given a perfectly perforated film, it is now quite pos-
sible to project a picture in which the eye can detect
absolutely no movement of the picture on the screen.
Its most delicate parts are now finished in marvelous-
ly accurate grinding machines, the wheels of which
revolve at the almost unbelievable speed of more than
20,000 revolutions per minute. The spindle and shafts,
in which not quite so high a degree of accuracy is
necessary, are ground on machines the grinding
wheels of which run at from 1,500 to 2,000 revolutions
per minute. The very finest quality of steel is used
March 10, 1917
THE MOVING PICTURE WORLD
1495
for the working parts and in many cases this steel
is made as hard as glass.
The operating room has slowly evolved from a black
calico curtain into a rather imposing affair of concrete,
hollow tile, or brick.
The operator himself is no longer satisfied to be
classed with the "low brows."
Works of instruction and literature on projection
have kept pace with the progress of the art, and the
operator of 'today instead of being ashamed to be
seen reading the text books of his profession and
studying the technical departments of the trade paper
is proud to have it known that he has all available
books. In many cases he even contributes to the pro-
jection departments of the magazine devoted to the
industry.
On the other hand the exhibitor is slowly (and I
almost said painfully) arriving at an understanding
of the fact that there really is something more to the
projection of pictures than the mere twisting of a
crank. Exhibitors who less than seven years ago told
the writer, in a sneering tone of voice, that they "could
teach a fifteen-year-old boy all there was to learn
about projection in two days," are now paying as high
as forty and forty-five dollars a week, and offering
more if they can get better men.
Photography in films has evolved out of crudeness
into literal magnificence in perfection. Some may
be inclined to question the last three words, but I
believe they represent no exaggeration when we come
to consider the splendid results attained in the mag-
nification of a little photograph less than one inch
square into a 12x16 foot, or even larger, picture.
Ten years ago the operator, with his little "coffee
grinder" projected the shadow forms of slap-stick
"artists," who received perhaps as much as fifty dollars
per week — some of them. Today he projects the
shadow forms of the finest artists the world has ever
seen, many of whom figure their weekly salary in
thousands of dollars.
As to the future, and what lies therein, no man can
say, but to the thoughtful one it is apparent that the
moving picture industry as a form of theatrical amuse-
ment is here to stay. This is made certain through
and by the fact that in all the history of the world
no good, cheap, clean form of amusement ever per-
manently disappeared. Years ago I said the time would
come when we would view a moving picture play last-
ing from two to two and a half hours. I was laughed
at. But we do that identical thing right now, and
I believe that the multiple-reel release is a permanent
feature of the industry which will endure and become
even more popular than it is at the present time.
It seems to me, however, that the greatest and only
real danger now confronting the moving picture in-
dustry is the tremendous rapidity with which we are
using up possible film stories. Turning out photoplays
at the present rate, how long will it be before we
will be literally confronted with the proposition that
everything under the canopy of heaven has already
been "done," and perhaps done two or three times?
It does seem to me that the wise, sane, sensible course
would be to produce fewer photoplays, compel the
running of programs for half a week, and substitute
quality for quantity.
What Will the Next Ten Bring?
Looking back upon the achievements of the ten years
just past, the question arises : What will the next ten
years produce? It will be mighty interesting to watch
the evolution.
From Flicker* to Steady-as-a-Rock
A Veteran Operator's Views of Conditions Ten Years
Ago and Up to the Present Time.
By W. A. Reed.
TEN years ago machines were very lightly built with a
small lamp that required the operator to stop and
recarbon or trim every second or third reel. We
had a rheostat to regulate the flow of current to the
lamp arc, and said rheostat wasn't any too good at that.
I had it a little better than most of the boys at that
time, as I was connected with the Vitagraph Company
when they were putting out their own shows. Our
machine was specially built under the supervision of
A. E. Smith, who also had a special lamp, somewhat
like the big heavy
English lamp. Our
rheostat was also
special, so we had it
a little better than
some of the others.
I was traveling in
the South for the
company. Nearly
every town had
someone who owned
a machine, bought on
an advertisement.
And this man was
making $30 to $50 per
night showing pic-
tures.
I would arrive in
town and Mr. Mov-
ing Picture Man
would look me up,
tell me his troubles
and tell me he
couldn't work the
darn thing. I gen-
erally was too busy
to teach him how to run it, although he usually thought
it would only take a half hour or so, as he was pretty
smart.
I remember arriving at Eastlakes Park, Birmingham,
Ala., on a Sunday morning. They had one of Hale's
touring cars, which came in fashion just about that
time. The operator was having his own troubles, and
couldn't get a picture on the sheet. As I carried sev-
eral lenses I went into town and got my wide angle lens
and came out and fixed him up. The proprietor of the
car was very grateful and treated me finely.
Films were not any too good ten years ago, as many
will remember. We had lots of flicker and the speed
was not good. Just about that time the store show was
beginning to bloom and they sprung up in every town
and hamlet where there was electricity. I couldn't for
the life of me see where they could make any money at
five cents, as I had always been playing at 10, 25 and
50 cents. I missed my guess, for they did make money.
Later on came improvements on machines and trans-
formers or compensarcs to take the place of the rhe-
ostat. Then came the motor generator sets, then the
Cooper-Hewitt mercury arc rectifiers. Having worked
on all the devices, I think the motor generator is best.
Coming back to the present time, nearly all of the
moving picture theaters have very fine equipment.
The machines are strongly built, thanks to our old
friends, Nicholas Power, Frank Cannock and others,
and by the way, Frank was the machinist who built the
early Vitagraph machines. Photography has become
W. A. Reed.
1496
THE MOVING PICTURE WORLD
March 10, 1917
a fine art both in production and camera work. Now
we have finely built sets, where in the olden times
painted scenery was used, and every time a door would
open or close the whole set would shake.
Today the up-to-date managers call for high class
projection and they must have it. High class houses
do not object to spending large sums for the best equip-
ment that can be had. The house I am now in is
equipped with three machines, two mercury arc recti-
fiers and a motor generator set of a high amperage,
which are arranged so that in case of trouble either can
be used. We also have motor drive attachments, which
give the operator more time to attend to his projection.
Two operators and an assistant are required where I
am now employed.
The operator of ten years ago was handicapped in
many ways, as he had little or nothing to work with.
As long as he got the picture on the screen he was lucky.
Now we have text-books covering all sorts of projec-
tion trouble, thanks to the Moving Picture World and
its Projection Department and brother Frank H. Rich-
ardson. The operator of today considers projection an
art, takes pride in his work and studies hard to keep
abreast of the times.
Showing Pictures Under "Fire " Conditions Eimerl. \int0sh
Why One Orchestra Spectator Had to Change
Seat to Avoid Screen-Blanketing Film
Descending from Balcony
MY CONNECTION with the moving picture busi-
ness dates back to the Boer War period, when a
few short subjects including a scene or two from
the front was about all an audience would tolerate on the
program, and that at the end of the show.
As operator I toured the principal cities, showing in
theaters and chautauquas such classics as "The Great
Train Robbery" (Edison) and "The Moonshiners" and
"The Little Lost Child" (Biograph).
Melies of Paris was the wizard of filmdom at that time.
Hardly any film of the
present day can boast
of such a vogue as
had his "Trip to the
Moon," with which I
used to delight thou-
sands. It is needless
to say that the meth-
ods pursued by the
old line operators, if
duplicated even in part
today, would land the
perpetrator in jail.
With no booth, no
magazines, fire shut-
ters, or inclosed
switches or rheostats
to help or hinder him,
the operator was al-
lowed to meet the con-
ditions and make good
as best suited his
fancy, so that some-
times the projecting
outfit consisted of a
Kinetograph head
screwed down on a kitchen table, from which a small
section was removed to make way for the film, which
was received in a black cloth bag tucked around the front
legs of the table and beneath it. The switch, with bare
link fuses, was screwed on the table, within easy reach,
and the rheostat sat near the back legs so that everything
seemed nicely arranged to woo the fire god from his lair.
One memorable night I was putting on "The Life of a
New York Fireman" at the old Dewey on Fourteenth
.street and running the film into an extra capacious bag,
suspended over the balcony railing on two parallel sticks
jutting out from the machine.
To enhance the realism I had been furnished with strips
Elmer L. Mcintosh.
of glass with colored gelatin attached — blue, yellow, pink
and red — the intention being to color the scenes at suit-
able periods by holding the strips before the lens.
As the fire scenes became more vivid I enlivened them
with my strips, spread out fanwise, while grinding away
with my other hand. Suddenly I felt a touch on my
shoulder. One of the waiters from the main floor was
standing beside me.
"Say, Bo," said he, "your film is getting out of the bag
and running down on the floor below."
I looked and sure enough my film was gliding silently
downward and piling up in an orchestra seat, vacated by
a patron when he found that the downpour of film in-
terfered with his view of the screen.
I abandoned the color scheme, and pulled back that
film, single handed, foot by foot, till I had it all back in
the bag before the subject was finished, though conditions
were ripe for another kind of an ending, with real firemen
at work.
At the time of the coronation of King Edward
I made a tour of the Canadian provinces with the film of
that event as the main attraction.
Al Plant and I penetrated districts where moving pic-
tures had never been shown, leaving the beaten path of
the railroads and traveling by steam packet and ox-cart,
carrying our gas tanks with us.
We showed in schoolhouses and courthouses, and while
generally received with enthusiasm, in a few places we
were subjected to a sort of boycott. The entire prospec-
tive audience would assemble outside the place of exhibi-
tion and camp out on the lawn — not one going inside.
Then a representative would call on the exhibitor and in-
form him that if the price was cut all would attend ;
otherwise no one would go in. The majority ruled.
I was sent by the Vitagraph Company especially to ex-
hibit, in Indianapolis, a Pathe film "Cinderella," a distinct
novelty in that section, as it was hand-colored. I was to
join Reilly & Woods' show there Sunday night.
I had my own troubles en route, getting there about
noon Sunday. My show trunk fared even worse than I
did, for it didn't appear at the station till 4 o'clock. I had
an expressman already engaged, and unpacked and did
most of the setting-up of the machine while bumping along
the way to the theater. Arriving at my destination, the
sheet was thrown' to a waiting stage hand, and I did the
remainder of the setting-up in the lobby — while the house
electrician made connections. The last act was finishing
as I completed my task. I ran the reel in good shape.
After it was all over — this, too, was in the days of the
black bag — I discovered that about two yards of the film
had found its way out of the bag by way of a slit in it, and
had poked its way under the red hot rheostat, where a
small section of it had become shriveled from the heat.
Who can say how many "near fires" could be credited
to such working conditions?
March 10, 1917
THE MOVING PICTURE WORLD
1497
Development of Exhibition
By W. H. Clime
Los Angeles Exhibitor Talks About the Progress
Made by the Picture Theater in the
Last Decade
THERE are few occupations so interesting as look-
ing back over the successive changes that have
taken place in the field of picture exhibition —
there is so much of the element of seeming magic in the
rapidity with which development has taken place.
The changes have not taken place entirely in the
realm of tbe technical or in the business methods. The
evolution that has taken place in the psychology of the
public, the attitude of the public mind toward the pic-
tures, is quite as interesting. We started in the exhi-
bition of motion pic-
tures at Fifth and
Main streets, Los
Angeles, in the year
1907. Even at that
date, and as poor as
the pictures were,
judged by present-
day standards, we got
10, 15 and 20 cents
admission fee, and
did a large business.
One of the peculi-
arities of that time,
and even several
years later, was the
half price given to all
children. It does not
seem to have occur-
red to us in those
days that a child
could occupy just as
much room as a
grown person and
keep somebody else
W. H. Clune.
standing outside who was waiting to spend his money
But perhaps at that stage of the game it was good
policy at that. For no doubt many adults were drawn
to the new amusement through the enthusiasm of the
juveniles. As we see it today, the motion picture of
ten years ago appealed to the juvenile side of the adult
mind. It did not have its serious dramatic aspect then,
and for that reason it was slow in arousing the interest
of men and women — especially men — who were satis-
fied with very little of the novelty. Among our audi-
ences as late as 1910 there were few men. They were
composed mostly of women and children. I used to go
around and personally invite my male friends to come
and see something that I knew would be of special ap-
peal to them, and in this way we slowly got it into the
general public mind that perhaps motion pictures had
an artistic future as rosy as a few of us believed and
preached.
Around 1910, which is only slightly more than a half
decade back, among our regular patrons were several
people who have become distinguished for their achieve-
ments in the picture field. D. W. Griffith, then with
the Biograph, a pioneer in the application of the film
to serious drama, was a regular attendant and full of the
enthusiasm which he has since put into great deeds.
With Griffith was Mack Sennett, then an actor who
would hardly have been picked out as a future mag-
nate in this field. He was always a good actor, but his
capabilities as a creator of comedy and as an executive
were then almost totally unsuspected. Mary Pickford
was a sweet little actress of undoubted ability, but
hardly more than a local celebrity, who was also to
surprise the world in a few magical years. Henry
Walthall was one of the strugglers for the position,
fame and wealth that have since come to him. Charlie
Chaplin was unknown, being then a vaudeville slap-
stick artist. Douglas Fairbanks was struggling along
on a fair living wage on the stage.
And so one might go right down the line. This was
only seven years ago. Think for a moment of the
marvelous changes that have taken place in that seven
years in the making and exhibiting of motion pictures.
And yet there are supercilious critics who, despite the
wonderful progress that has been made, and its incom-
parable swiftness, sneer at the motion picture because
it has not yet attained to the full stature they have set
for it. The stage has been centuries in its develop-
ment, the motion picture hardly more than a decade.
What Theater Men Are Doing
Picture Exhibiting in Chicago.
IN SUMMING up the situation in the motion picture
world that is bounded by the Chicago suburbs, Samuel
I. Levin, general manager for Jones, Linick &
Schaefer, the prominent trio who have dominated the
Chicago theatrical field with their activities as exhibitors
and exchange operators as well, makes some interesting
statements.
"In every nook and corner of the extensive area com-
prising Chicago and its environs may be found fine palaces
dedicated to the exhibition of motion pictures," said Mr.
Levin. "Theaters of
r a large seating capacity,
up to twenty-five hun-
dred, many with but
a main floor contain-
ing as high as fifteen
hundred seats, are
decorated lavishly
and equipped with ap-
paratus for the exhi-
bition of pictures that
could be called the last
word in the flickerless
projection.
"Time was, back in
the pioneer days,
when we opened our
Orpheum theater on
State street and gave
a forty-minute show
for ten cents. In those
days about a dozen
picture houses were
scattered throughout
the city, except for a
small number of store
shows of mediocre
appearance and atmosphere. The Orpheum was a pre-
tentious theater, having been built for vaudeville, but,
Samul I. Levin.
1498
THE MOVING PICTURE WORLD
March 10, 1917
catching the trend of the times, was turned to the exhibi-
tion of motion pictures.
"We would line up waiting patrons along State street
to Monroe, a distance of approximately 150 feet, and
they would feast their eyes upon productions which were
of European make principally, the French and Italian
films predominating. We did occasionally receive some
good American-made pictures, but the foreign ones were
mostly in evidence. Two and one-half reels constituted
a long show at that time, for previously we permitted the
generous public to gaze at one reel of one thousand feet
or less for five cents, that being projected by a rickety
machine, causing considerable flicker to the picture.
"Time went on. Two and three reel American-made
subjects came into being, machines and personal service
improved and theaters with more imposing architecture
were constructed. Again and again the motion picture
business improved so that five to twelve reel pictures were
made, serial stories began to interest the public, new
styles screens began to loom up and the business again
moved forward by leaps and bounds.
"All this progress was immensely beneficial to those
engaged in every angle of the picture business, with the
exception of the exhibitor, who paid more for everything,
but still charged the same old admission. Within the last
year and up to the present time, and foreseeing a little of
the future, the trend is for specializing in screen and stage
stars, which apparently is the right idea for the moment,
inasmuch as it will permit exhibitors to trade in the open
market and thereby secure favorites for their patrons who
are not averse to paying a slightly increased admission fee.
"To review the period of time during which the motion
picture theater first appeared upon the horizon up to the
present time would be to see the store show, the five-cent
theater specially constructed, the ten-cent theater of five
or six hundred seat capacity, the fifteen-cent theater of
today of eight hundred to fifteen hundred seats, and the
twenty-five-cent palace that will prevail in all parts of this
great city.
"The improvement in pictures, the exceedingly high cost
of production, the engaging of the finest of brain material
in bringing to the door of the theater patrons sucR works
of art as are now to be seen have caused the construction
of the newer type of exhibition houses.
"The day of the butcher, baker and candlestick maker
operating playhouses has become a thing of the past.
Shrewd theatrical management has become necessary.
The picture theater of today must be operated by a man
born and bred in the show business, who understands the
angles of the amusement game thoroughly, and whose
hand resting on the rudder must be efficient to pilot his
venture to success. Look upon the success of the modern
picture house and you will find at its helm a man trained
in the art of catering to the public and one who knows the
a, b, c's of entertainment. And to those who claim that
pictures have reached their pinnacle I fling the gauntlet
and prophesy that pictures have much greater heights to
attain and will grow to still greater triumphs as the years
roll on."
The First Real Studios
Prior to 1907 most of the manufacturers of pictures
operated studios fitted up in lofts or in the open air. The
first studio building to be erected was the Vitagraph studio
in Flatbush in 1906. The second was the Edison studio
in the Bronx, New York. Since then several million
dollars has been spent in elaborate studios and their equip-
ment. Some of them are wonderful edifices, yet it will
be remembered that the old loft studios were capable of
producing many of the best pictures that have ever been
made.
Canada's First Exhibitor
So Mr. Green Claims, and Says He Began in 1896 —
Can You Beat It?
AS the first man in Canada to exhibit motion pictures
and the oldest manager in this country, twenty-one
years in the game and a constant reader of your
paper from its first issue up to date, I have frequently
been amused at what many call the motion picture busi-
ness. When it does get to be a business and not a scram-
ble— it will be a grand old game. At present there is no
reliability about it. One thing it has done, it has devel-
oped the greatest bunch of would-be showmen the world
has ever known. I got my schooling years before the
motion picture was in-
vented (by Mr. Lu-
miere, Lyons, France)
and I find that even
in a small city of
twelve thousand pop-
ulation up here in
Canada business can
be developed if show-
manship and close at-
tention to detail is at-
tended to. I use all
pictures three days,
and if the picture is a
good one the third
day's business is the
best; then why do so
many of these so-
called managers try
to make a daily change
of program? It can-
not be done, as there
is not sufficient ma-
terial produced to
change more than
twice each week and
give the public real
pictures. I enclose a
few samples of my way of getting them to come, and
after all, that's where a showman will always win out
over the amateur. I use the daily paper three times per
John C. Green.
\ TOM* W[ OFTIR TIE PUBLIC
(jAUMONT'S TOMBS ABOUND*. WOULD
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Kl'bfc MII.LEH I ' -z^r—
<UST TBE USUAL ftlWt IP wt It Ct»TS
jBjjjgggassgggS
Tonight .taTFriday ,-j Saturday
* " " k*. * VIVIAN
MARTIN
COMING NEXT WEE*
Monday ■ Tuesday • Wednesday
5 FranliMclntyre
MM -A BEASS BITTON ROMANCE
Iks Tknfei F» i» Si
Marguerite
Clark
SNOW WHITE
week, eighty-four-inch display advertisement, and the
other three days, thirty inches. They have to sit up and
take notice, and they do, but I give them a real program,
as you will see by the enclosed. Very sincerely,
JOHN C. GREEN,
Temple Theater, Gait, Canada.
The first man to exhibit photoplavs on Canadian soil
June 16, 1896.
March 10, 1917
THE MOVING PICTURE WORLD
1499
Basic Business Principles Should Govern Byw.w.Hodkmxm
Prdminent Distributor Says All Admit "Longer
Runs and Better Pictures, Theaters and
Conditions" Must Prevail
THE request of the Moving Picture World that I
review the past ten years of my experience in the
motion picture business makes an appeal to which
I have decided to respond — particularly since the period
named just about covers my own experience in the indus-
try which I entered during the fall of 1907, just about
nine and a half years ago. Strangely, one of my first
motion picture impressions is that of the Moving Picture
World of that date ; evidently the publication, was then
about six months old, for I remember the few pages it rep-
resented, a paper not nearly so pretentious as many of our
present day house or-
gans. The increase in
its size and prestige
since then adequately
typify the growing
popularity of the mo-
tion picture itself.
I think it doubtful
if any one went into
the motion picture
business at the time I
did with precisely
similar views, and I
am free to confess
that I have found few
since then who have
even professed to. I
think, with but few
exceptions, every one
I have met acknowl-
edges that the prime
motive was to make
money, mainly be-
cause others were
making money at it.
My entry was made
with a distinctly
formed question in mind. I was endeavoring to discover
if this new industry was merely a get-rich-quick propo-
sition, merely a transient phase of public interest, such as
many of those I met seemed to think it, and as the actions
of nearly all seemed to indicate, or whether there was not
a bigger, fine future awaiting it ; whether the motion pic-
ture business could not be built into a regularly "organized
commercial industry that would take its place along with
other substantial business enterprises. That question was
ever uppermost in my mind, and the possibility of getting
the right answer was my sole actuating motive. I can
truthfully say that the thought of quick profit was a sec-
ondary consideration. My main consideration from first
to last has been :
"Is it a regular business ? Will basic commercial prin-
ciples and conduct find a place in it and govern it?"
There have been few with whom I have come in contact
who have seemed to believe that question could be an-
swered affirmatively.
Before making up my mind to enter the motion picture
field I studied it to the extent that I reached the following
conclusions :
W. W. Hodkinson.
There must be better pictures, worthy of being adver-
tised as to appear at a given time and place ; these must
be shown for longer periods in better theaters and under
improved conditions and to a better class of people, who
will pay a higher admission. This increased revenue be-
ing necessary to enable the producer to make a larger
investment for the production of a higher grade of pic-
tures, the result would be an ever-widening circle that
would represent the growth of the industry itself.
During the last ten years I have observed the motion
picture industry from the viewpoint of a pioneer with the
principles laid down above. This has not been a mere
theoretical application, but a practical one, as I have
adapted the principles to my daily work, and until a very
recent period within the past few years when the same
principles have become quite generally recognized I have
found myself distinctly in the minority. Moreover, I
have found each of the operations I have attempted beset
with more and more difficulties, particularly as I have
widened my field of operations, and thus trod on the toes
of more of those who had been benefited by the easy
money conditions.
I well remember how eagerly I looked forward nine
years ago to the F. S. A. when it was formed in Buffalo,
adopting the principles set forth, and how grievously I
was disappointed when it didn't, and when also I failed
to get any sympathy for the views I expressed — those
that dealt with quality, publicity, longer runs, better public,
better theaters and conditions, and something better than
a five-cent admission.
Then again my hopes were aroused with the consolida-
tion of Biograph and Edison, and the formation of the
Patents Company, for here at last was the control that
could stabilize and standardize the business. But unfor-
tunately the chief interest even here seemed to center in
the money rather than in the future, and in the last
analysis they too lacked the vision, the common fault.
Competing exchanges bought their output, too, and went
merrily on cutting each other's throats ; exhibitors did the
same with their daily change folly, even increasing the
number of reels and producing ever-decreasing returns
per unit to the manufacturer.
Then came the General Film Company. Here again I
thought I could see vision, organization, permanency,
future, but here also appeared the common blindness to the
inevitable effects that must follow causes, and hope sagged
again. ' Then came one concern and nailed to its mast-
head the legend, or motto, or whatever you wish to call it.
that I had carried successfully through many minor bat-
tles, and plunged itself into the sea of national film opera-
tions. At the first the principles it voiced were questioned,
scoffed at and even derided both from within the industry
and out of it, and then the conditions changed almost over-
night, and today the whole industry says in effect :
"Better pictures, longer runs, better theaters and better
conditions." As Louis Agassiz said : "Every great truth
goes through three stages : first people say it is not true ;
second, that it conflicts with the Bible, and third, that
thev have always believed it."
So much for the ten years that have slipped by. They
are gone, but what of the future? I dare not venture
on a ten year opinion, but I believe that the next five
years will place motion pictures far beyond the point any
of us have believed they would have reached today. In-
fluences that our previous training and intellectual devel-
opment unfit us to grasp will take charge of this child
1500
THE MOVING PICTURE WORLD
.March 10, 1917
of light chemistry, and under these guiding fingers of
destiny the motion picture will reach out to all the corners
of the earth as a force unequaled in history for the edu-
cation of and improvement of mankind. Then when this
great machinery is performing its stupendous task,
we who have had its infancy in our care, uncontrollable
though it has largely been, will observe the best brains
of the world concentrate their best work upon the film
that will unroll daily in every quarter of the globe, carry-
ing the message of right and value universally and graph-
ically to all mankind. Then, presumably, our monologue
will begin, as usual, "I remember when ."
Action of Industry Fast and Furious By watterson r. Rothacker
Business One of Extraordinary Fascination-
Standardization One of the Many Big
Things to Come in Future
ACTION has been so fast and furious during the
young life of the motion picture industry that it is
rather difficult to realize ten years have elapsed
since the Moving Picture World issued its initial edition.
I remember quite well the first appearance of this
paper in Chicago. At that time I was in the moving
picture trade journal field and Chicago was the hub from
which live and important moving picture news daily radi-
ated. There were not so many film men "to see" in
those days and moving picture trade paper competition
had not then arrived.
It seems more like
months ago than years
ago that I introduced
the World corre-
spondent to the Chi-
cago trade and saw
him handle his local
circulation via the un-
der-the-arm route. It
would require rather
a hefty chap to pack
and deliver the paper
here now, wouldn't it?
While Tempus has
been fugiting these
years, we have all had
to fugit right along in
order to follow the
pace the tremendous
potential power of the
industry itself has set.
There is little or no
time even now for re-
trospection in the
moving picture busi-
ness, and while it is
good to sit down oc-
casionally, turn over a few leaves of memory, and talk
of the things that were, I really find it more pleasant,
and certainly more profitable, to look ahead and plan
and make ready for the big tomorrow in the moving
picture industry, which promises so much.
Ours is a wonderful business, a business of extraordi-
nary fascination, a business in which to live you must be
alive every minute or make way for others more energetic
who ever crowd in and up and onward.
Of signal significance and importance is the tremendous
growth of the industry during these past few years.
Every one of us uses the bromide : "The moving picture
is in its infancy," and I believe that it is — but, believe me,
it is some infant and it is not paralyzed.
Watterson R. Rothacker.
Our industry has had growing pains and continues
to have them every now and then, but it is too big and
too powerful to be annoyed more than a trifle by these
momentary and transient troubles.
We may well be proud of our participation in this
mammoth and ever-getting-greater industry, and if we all
do our bit this pride of business is decidedly worth while.
The moving picture industry has been good to a lot of
men, both from financial and publicity viewpoints. A lot
of men have been good to the industry and we are proud
of them. Selig, Spoor, Kleine, Laemmle, Cochrane,
Rock, Pathe, Freuler, Blackton, Rowland, Lasky, Engel
and a dozen others who had 42-centimeter imaginations
and a full measure of courage will always occupy pre-
ferred position, BF type, in motion picture history.
Speaking of the time that was, "them was the scrappy
days." Then the big men that are were fighting to be
big, and because they fought well they are big. It is
true that in the earlier days Opportunity was banging at
the doors with a lot more noise than she makes now, but
Opportunity always demanded courage and faith and
the men who heard and heeded were amply rewarded,
and became bigger and better and were factors of big
calibre, such as Opportunity required.
In my humble opinion, however, the big things in the
motion picture industry are to come. I predict bigger
and better pictures, a sane regulation, standardization
in manufacturing, the deathknell of frenzied stock manip-
ulations and a much-needed check on the windy promo-
tion schemes which burden and discredit the current era.
I look forward to a "reel" industry as sound and as safe
and as sane as the packing industry matured when it came
into its own.
_ I am enthusiastic and hopeful because the business is
bigger than any individual in it, and because it is too big
to be hampered by little men or little things.
In closing I desire to pay tribute to the power of the
moving picture press, which has done so much to establish
the industry as a whole, and which can do so much more
toward the advancement of the big film idea and the
elevation of standards and methods employed by all
factors in this great business.
Lengths of Subjects in March, 1917.
There may be interest in a reminiscent way in the
lengths of subjects released ten years ago. In the Mov-
ing Picture World for March 30, 1907, are for the first
time listed the lengths of the films being released by vari-
ous companies. We have selected from this page the
product of six manufacturers and one distributor. Seventy-
two subjects contain a total footage of 38,843, an average
of 540 feet to a subject. Six Edison pictures averaged
724 feet ; twelve Kleine, 382 ; six Lubin, 450 ; twelve Selig,
561; twelve Biograph, 670; twelve Pathe, 345: twelve
Vitagraph, 698. The longest subject was in 1.000 feet,
and there was one but of this length. The shortest was
65 feet ; its title was "Good Night." It is likely if an ex-
hibitor today should see a film listed as of 65 feet in length
he, too, would repeat "Good Night!"
March 10, 1917
THE MOVING PICTURE WORLD
1501
Couldn't Get Film, Opened Exchange ® sy cad Laemmie
Manufacturer Tells of Days When Distributors
Were So Busy Counting Money They
Couldn't Find Time to
Read Kicks.
I LOST my temper some years ago. The result was
my first film exchange and whatever success I have
since achieved. I was an exhibitor at the time it
happened. My original ambition was to own a chain of
theaters. Then, one day I found that the film shipped
me by the exchange with which I was dealing was not
the one I had booked and advertised.
The same thing had occurred several days for a week.
I was mad clear through. Going down to the exchange,
I walked into the proprietor's private office. For various
reasons I won't men-
tion his right name.
"John Doe !" I said,
"for several days you
have switched films
on me. I've made
three complaints with-
out avaik This kick is
my last. Unless you
give me the films I pay
for I'm going to open
my own exchange !"
John Doe laughed
at me. "Go to it,
Laemmie!" he jeered.
"Go to it! And be-
fore you do, observe
that corner of my of-
fice. It's empty now
and I'm looking for
something to fill it
with. Open your own
exchange and within
six weeks I'll have you on your knees and your stock of
films in that empty corner !"
Sore ? You bet I was ! Then and there I made up my
mind to open an exchange where exhibitors would be as-
sured of fair and square treatment. Before long I had
in operation the first Laemmie film exchange.
As an exchange it wasn't a very impressive proposi-
tion. Just an office fifteen by thirty feet, at 109 Dear-
born street. That one room housed all the departments.
For awhile it was the joke of Chicago, but when we grew
big enough to move into larger quarters we ceased to be a
joke and folks began to talk of "Laemmie Luck !"
Incidentally, I don't know where that expression orig-
inated. The first I heard of it was when I was an acci-
dental eavesdropper at a conversation held between two
exhibitors.
"Understand, I don't ordinarily believe there is such a
thing as luck," one of them was saying. "But, Laemmie
luck is a different thing. Everything he touches turns to
gold. My brother says that doing business with him is
just like touching a hunchback's hump !"
Speaking of the old days reminds me of an incident
that occurred shortly after my associate R. H. Cochrane
and I decided to "buck the trust." It happened long be-
fore the Universal Film Manufacturing Company was
organized or thought of. In fact, not even in the wildest
Carl Laemmie.
flights of our imaginations did we ever dare dream that
our little venture would grow to such tremendous pro-
portions.
After a morning crammed with work, one of my part-
ners and I left the office for a bite to eat. As we passed
through the door a messenger boy shoved a telegram into
my hands. It contained the largest order we had yet re-
ceived.
We were just crossing the car tracks when I finished
reading the message to my associate. He became wildly
excited as the meaning dawned upon him. Gripping my
arm he shouted: "Laemmie! We're going to be mil-
lionaires ! We're going to be millionaires !"
"All right," I replied, side-stepping an on-coming car,
"but let's not lose our heads over it !"
I'll never forget a scene I witnessed during my early
days as an exhibitor. I dropped in to see an exchange
manager with whom I was intimately acquainted. He
was busily engaged in opening letters when I was ushered
into his private office.
As fast as each letter was opened, he would glance into
the folds for checks, money orders or cash. If they were
ordinary communications they were thrown into the waste
basket without further ado. If they contained money,
the latter was extracted before the communication went
flying into the waiting basket.
The head of the exchange laughed when I questioned
this amazingly unbusinesslike procedure.
"I haven't got time to read their letters," he said. "Fur-
thermore, I haven't got enough film to give 'em even if
I did have time to read what these boobs have to say.
If they kick, I let 'em !"
This man would have stared at me had I asked for ad-
vice on how to put my shows over. As for exhibitor-
helps, the chances are that he would have yelled for the
porter to come and throw me out had I asked for any.
In this he simply reflected the feverish "forty-nine" like
spirit of the times. Although common enough in the old
days, his type are now about as rare as pink-whiskered
dodoes.
Speaking of co-operation reminds me of a little inci-
dent that occurred shortly after the Universal had in-
stalled its publicity department and had taken steps to ob-
tain for its exhibitors entree in the columns of their local
publications.
I was traveling to Chicago and while on the train met
the head of a film organization. In justice to this man,
who still heads his organization, I want to say that he
has since seen the light. In the course of our conversa-
tion I told him what we were doing to help the exhibitor.
"You're doing this free — you're not going to charge
'em anything at all?" he asked amazedly. I nodded my
head and inquired what his organization was doing in the
way of exhibitor co-operation.
"We're in this business to make money — not to give it
away !" he answered shortly.
I sometimes wonder whether there has ever been an-
other industry in which such amazing changes occurred
in so short a period. And although prophecy has no place
in reminiscence, I want to announce my firm belief that
the present year will see more changes — changes that will
benefit the industry as a whole — than occurred in all the
decade just ended. And certain auestions that now vex
and harass the trade will be served. The nature of these
problems and how thev will be dealt with I may dwell
upon at some future time.
1502
THE MOVING PICTURE WORLD
March 10, 1917
American's President Talks of Ten Years *v s s Hutchinson
Tells How a Business Beginning Without
Stenographer Has Grown to One Employ-
ing 3,200 Men and Women
IN ASKING me to contribute a few words to the Tenth
Anniversary Number of the Moving Picture World
1 am sure you never suspected how close your anni-
versary falls to the tenth anniversary of my own entry
into the film industry.
Wonderful strides have been made in filmdom within
this period. From its swaddling clothes the film industry
has developed into a modern giant. What was once
looked upon as a "fly-by-night" business has progressed
to the point where it is today referred to as the Fifth
Estate. Capital now
smiles upon a field
which it once refused
to tolerate. Taking
my own business as a
specific example, I
have seen the Ameri-
can Film Company
grow from nothing to
a gigantic corporation,
owning all its own
property and with
plants of its own in
Chicago, Santa Bar-
bara, Los Angeles and
London, England.
Perhaps the newcom-
er in the film world
can faintly realize
what a moderrTAlad-
din motion pictures
have proved to be if I
briefly recite a few of
the changes that I
have seen develop
about me with the
passage of time. I feel that I can speak with authority,
in a sense, for I have been not alone identified with the
manufacture of films, but have been also close to the ex-
hibition end, and am still, for that matter, besides being
interested in the distribution or exchange business.
It was approximately ten years ago that I launched
forth into the motion picture industry — an amusement
that everybody at that time considered "but a fad of the
moment" — for in those days not even the most far-
sighted of men suspected that in 1917 the business of
producing and distributing film would be ranked as the
fifth industry.
It was in the exchange field that I made my start. Re-
garded in the light of such undertakings today, it was
indeed a tiny beginning. The handling and distribution
of the reels of film themselves formed only a part of the
exchange's responsibility. It also, as a matter of course,
supplied the exhibitor with posters, song slides and sheets
of music for the "song" which went along as part of the
day's "show." If we had omitted the song slides and
sheet music the exhibitor would have been as much sur-
prised as though today we should leave out the third reel
of a five-reel feature.
A little later, in partnership with the late Charles J.
S. S. Hutchinson.
Hite, I formed what was christened the H. & H. Film
Service, and even at that time the exchange was a com-
paratively small organization. Mr. Hite and I were not
only the exchange managers, but also attended to the
bookings, the shipment of film, the accounting department
and sometimes served as our own stenographers. Today
when there are some 3,200 employes in the various or-
ganizations of which I am an executive, it seems almost
ridiculous to think back to the time when a real stenog-
rapher and an office boy were considered a luxury rather
than a necessity.
It was in 1910 that the American Film Manufacturing
Company was formed and a start made on the actual
manufacture of the film subjects we distributed through
our exchanges. The two biggest obstacles we then en-
countered were the lack of actors and directors and the
lack of confidence on the part of capital. Capital wouldn't
believe that the film industry had any chance for success
and the directors and actors felt they were lowering their
dignity if they agreed to work in pictures.
Even at that early date I possessed an ingrained belief
that to be successful it would be necessary for the Ameri-
can Film Company to specialize — to confine its efforts
toward the manufacture of but one kind of subjects, but
to endeavor to make those subjects better in their field
than any other film of a similar kind. I might note in
passing that this idea of specialization has been predomi-
nant ever since with the American. While the American
soon ceased to specialize in Western subjects — broaden-
ing its field to include society dramas, comedy-dramas of
a high-class sort and red-blooded stories laid in almost
any clime, it still specialized on technical perfection :
American photography and tinting formed a high standard
for itself that is still retained. Today, as every exhibitor
knows, American is specializing on big feature productions
only — stories particularly suited to the talents of such
stars as Mary Miles Minter, Gail Kane, Richard Bennett,
William Russell and Margarita Fischer.
By our present form of specialization we can assure the
exhibitor that the stars he features in big multiple reelers
will not appear in shorter subjects at his competitor's
house, thus injuring their prestige. We can offer him
stage furnishings, props and costuming specially designed
for use in feature photo-dramas and can assure his not
having to apologize for the appearance of the same stage
sets, props and costumes in a single or two reel subject.
The American is one of the very few companies in the
gigantic motion picture industry which has paid as it
went along. It owns its own plant and equipment — the
land as well as the building. It owns its own factory and
technical department, its own studios and its own office
buildings. Nothing is rented or leased. All of it is owned
. outright and is absolutely clean and unincumbered. This
even applies to its foreign quarters, for the London office
is as much a part of the American as is the Chicago office
or the Santa Barbara studio.
That the American laboratories in Chicago are today
one of the best equipped and most up-to-date film plants,
as well as among the largest in the country, I am confident.
Not long as;o as much as 760,000 feet of finished film was
produced in a single day there, and the same week saw
the completion of over 1,000,000 feet. The American
Film Company has facilities for the handling of as much
as 1,200,000 feet per week. Our weekly bill for raw
stock runs on an average as high as $30,000, though in
many weeks this average is exceeded. Assuming that
March 10. 1917
THE MOVING PICTURE WORLD
1503
the Red Cross is able to support a Belgian baby a week
on $1.50, our weekly check for raw stock alone would
support 20,000 Belgian babies for a week. Expressing
it in terms of admission to a motion picture theater at 10
cents, it would send fifteen million six hundred thousand
people to the theater every year.
As American is today specializing in high-class feature
productions, so we have from time to time created other
companies to specialize in still other lines. I am proud
to have been identified in some respect with each advance
that has been made in the picture industry. I believe
sincerely in the future of the film industry and hope to
be ready to take the next step forward when the proper
time arrives.
As to what that next step will be it would be unsafe at
this time even to hazard a guess. That stories will grow
to have an even stronger human appeal I firmly believe.
That the day will come when stereoscopic, colored motion
pictures will be demanded by the public I really doubt.
To me it seems that the black and white photography
such as the American seeks to obtain today is unusually
"kind" to the scene depicted. If a glare of color assailed
the eye I doubt whether the enjoyment of the spectator
would be enhanced. To me it would be positively dis-
tracting.
As to the cultural possibilities of the motion picture I
cannot impress too strongly my belief that already the
films have surpassed the kindergarten in the earliest edu-
cation of the child. I believe it impossible even roughly
to estimate the influence of the good picture upon the
dawning intellect of the child. That it is far more than
we ordinarily conceive I am sure. For this reason the
manufacturer has a tremendous responsibility resting upon
his shoulders.
I am confident the time has already arrived when mo-
tion pictures are a necessity, when the public regards {hem
as a staple, just as necessary to its enjoyment of life as it
does the comic opera, the piano or the phonograph. Bet-
ter and better pictures must result as time goes on. Better
pictures mean better theaters. The exhibitor is already
beginning to grasp the bigness of the business in which
he is engaged. The Moving Picture World chronicles
weekly the erection of new theaters running into an in-
vestment of thousands and thousands of dollars. The
success of the Strands and Rialtos and Triumphs will un-
doubtedly inspire exhibitors everywhere to better their
theaters. It seems to me the outlook ahead is most en-
couraging for manufacturer, exchangeman and exhibitor
— and as for the picturegoing public itself, it cannot but
benefit proportionately.
Days of Worry Those of a Decade Ago « sy AdoiPh zukor
Former Exhibitor and Present Manufacturer
Outlines Some of the Problems of Earlier
Days — Future Seems Secure
TEN years ago there were many of us who were
worrying for fear the motion picture business would
die the death of the penny arcade and other of
these transitory forms of amusement which have blos-
somed and withered. At that time I was an exhibitor, and
I am free to confess that I was one of those who was
exceedingly worried myself. It is only fair to say that
every year from that day to this has seen that uneasiness
of mind diminish as this business of ours has steadily
progressed. The imagination fails to conjure up anything
more humorous than
one of the so-called
dramas of that day,
were it to be flashed
on the screen in con-
trast with the produc-
tions of the present.
It would be a striking
example of the prog-
ress which has been
made in these ten
years if such a per-
formance were to be
staged.
Ten years ago there
was a grave doubt in
my mind that the mo-
tion picture would
survive the avalanche
of criticism that was
being launched at it —
because the vast ma-
jority of complaints
were founded upon
common sense. Though it was claimed for the pictures
Adolph Zukor.
of that time that they were purely experimental, still
nobody seemed to be learning very much from these ex-
periments, except the purely technical men. Photography
and projection showed some signs of improvement from
time to time, but neither the acting nor the subject matter
of the pictures seemed to escape from certain ruts into
which they had fallen.
As time went on without any apparent change except
in the quantity of motion picture subjects on the market,
the seriousness of the situation began to impress itself
upon every exhibitor who had invested hard-earned money
in a theater in the expectation of having the output of the
producers improve steadily.
Having been through the penny arcade business myself,
I knew that nothing short of a radical change in methods
of production would save the photoplay industry, which
meant exhibitors as well as producers. I waited patiently
for somebody to come to the front and start a revolution-
ary step, but everybody who entered the producing field
seemed to fall into line and work along the same old paths
that had been blazed at the very start. Nothing radical
was attempted except a few big spectacular pictures of the
multiple-reel variety, most of which were imported from
abroad.
But these occasional long "features," as they were
called, could not possibly be made the backbone of so vast
and complex an industry, and it became more and more
apparent that the thing which was required by everybody
was a program of feature productions, four or five reels
in length, conceived from an entirely different standpoint
than anything which had been placed on the market up to
that time. Having waited, as I said, for someone to enter
the field as I at that time had no thought of entering the
producing end of the photoplay business myself, I finally
decided that it was up to me to save my own theater in-
vestments and accordingly determined to become a pro-
ducer.
Inasmuch as the theatrical business as a whole and stage
stars in general seemed to be opposed to motion pictures,
it seemed best to tackle the most difficult job first. I
1504
THE MOVING PICTURE WORLD
March 10, 1917
accordingly went straight to Daniel Frohman and found
in his broad-minded reception of my proposition a new
encouragement. I then obtained the rights to an adapta-
tion of the drama "Queen Elizabeth" with which the name
of the great Sarah Bernhardt was associated, and had the
good fortune to introduce the Divine Sarah herself to the
motion picture public in the title role of the photoplay.
What has been accomplished by the five-reel program
in the face of a storm of opposition is now a matter of
history. In our own case, it has resulted in a $20,000,000
corporation devoted to the production and distribution of
photoplays of that type.
Judging the future of the motion picture, not with the
eye of a seer or a visionary, but with the record of the
past before us, there seems no room for doubt that the
next ten years will see as great progress in the art of
photoplay production as that which has been recorded in
the last decade.
Kalem's Achievements as Pioneer
Treasurer Wright Reviews the Business Career
of Company — Sensing What the
Public Wants
THERE is satisfaction as well as honor in having
been the first to do things that have been pro-
nounced good by competitors — and also by them
adopted. The Kalem company holds a record in a
motion picture way that is unique. It was a pioneer
in the scheme of organizing and sending a company
out of the North in the winter time in search of sun-
shine; in sending a company abroad; in creating a
serial that has lasted three years; in identifying its
players on the screen and exploiting them ; in being the
first American con-
cern, or surely
among the first, to
produce a five-part
dramatic subject.
And in speaking of
this latter accom-
plishment it is note-
worthy that of the
older manufacturers
Kalem has given less
of its attention to
features than any
other. It has adhered
to the shorter sub-
ject, and in so doing
has been rewarded
not only by apprecia-
tion on the part of
the public, but in a
financial way as well.
The Kalem Com-
pany was organized
in June of 1907 by
George Kleine, Samuel Long and Frank J. Marion.
The title of the company, as will be seen, was obtained
from the intials of the three chiefs and the insertion of
a couple of vowels. The first office and plant were at
131 West Twenty-third street. The studio was near
Stamford, Conn. Mr. Kleine, as well known, long
since withdrew from the company. Mr. Long died
July 28, 1915, of typhoid. For ten years before the
organization of the Kalem Company, of which he had
been president, he had been prominently connected
with the Biograph Company. Mr. Marion, now presi-
dent of Kalem, was out of the city at the time of
the writing of this story.
William Wright, treasurer of the company, be-
came associated with Kalem in the winter following
William Wright.
the formation of the concern, and was stationed in
Chicago.
"I remember the first picture that I handled in the
Lake City," said Mr. Wright. "It was 'Washington at
Valley Forge.' I think there were eight soldiers in
the army. Nevertheless, the largest money-making
theater in Chicago, the Orpheum, put it on and featured
it for a week. It was not so long after the Kalem Com-
pany began business that Mr. Marion conceived the
idea of forming a stock company. Up to that time it
had been customary for a producer to send out on
Broadway or Fourteenth street and pick up his players,
usually those who followed vaudeville. It was from
those connected with this branch of amusements that
most of the early screen actors were recruited. In
a majority of cases the other actors were reluctant
to play before the camera. 'We'll build up a company
on exactly the same lines as if we were sending out
a show to play repertoire on the road,' he said.
"Coming into the winter of 1908 conditions for pic-
ture-making in New York were unsatisfactory. Photo-
graphic results especially were bad. Mr. Marion said
the only way to get around the situation was to send
a company away from the home plant. The nearest
place in his mind was Florida. Mr. Long went to
Jacksonville. He had never been there, but on the
map it looked all right. His guess proved to be a good
one, and he selected a site on Talleyrand avenue, and
the Kalem Company has been there ever since. If you
will look in the Moving Picture World for December
19, 1908, you will find a photograph of our first com-
pany, headed by Sidney Olcott. He and his twelve
players were then engaged on the making of their
first Southern picture, 'A Florida Feud; or, Love in
the Everglades.' By the way, we are to leave Florida
soon, as we are consolidating our companies at our
studios in Glendale, Cal.
"I was in Chicago when the initial subject produced in
the South was put on the market. It was a revelation
to the trade. What attracted attention first was the
fine photography. Then the acting was far superior
to what we had done before ; it was along entirely
different lines. Our business in Chicago increased
a thousand per cent, the first week. In a few weeks
the Kalem Company had the reputation of producing
real pictures. Exhibitors told us it was the finest
photography in America, rivaling that of Pathe, which
up to that time had set the pace.
"There had been war pictures made by various com-
panies, the background usually being the Civil War.
Naturally, pictures made in the North by Northern
manufacturers had portrayed but one side of that con-
flict. The officers of the Kalem Company were North-
erners, and some of their ancestors had fought on the
Union side. Mr. Marion suggested it would be a novel
March 10, 1917
THE MOVING PICTURE WORLD
1505
thing to make pictures from the Confederate side,
and the plan was acted upon. So far as I recollect
our company was the only one to follow this policy
up to the making of 'The Birth of a Nation.'
"Well, we made Confederate pictures — and you may
remember they were a hit — until we began to be
flooded with letters from Grand Army men. I recall
particularly one writer who relieved his mind by in-
quiring: 'Does the Kalem Company realize that the
Union Army sometimes won a battle in the Civil
War?' Following our success in Florida, practically
all American companies organized on the stock basis.
"Mr. Marion startled us one morning by announc-
ing he was going to send a company to Ireland to
make Irish pictures on Irish soil. A small party was
formed under the lead of Sidney Olcott. Mr. Olcott
selected Beaufort for his headquarters. Pictures were
made on and around the Lakes of Killarney and in the
Gap of Dunloe. The great majority of the character
parts in our Irish pictures were portrayed by the
natives of the soil. Their work compared favorably
with that of high-priced character actors, because they
were portraying things they knew all about.
"In our first year in Ireland — there were two visits
subsequently — all sites were exterior. I remember
that to one of the pictures was given the name of 'The
Lad from Old Ireland.' Of that subject v^e sold in
London alone 160 prints — a record-breaking achieve-
ment for a thousand-foot picture.
"We were afraid the English producers would flock
to Ireland to make pictures, but not a soul did. The
next year we went again. From the widow of Dion
Boucicault we purchased the rights of 'The Colleen
Bawn' and 'The Shaughraun.' The former was photo-
graphed in authentic locations, one of which was the
Colleen Bawn rock in the Lakes of Killarney. For
this production we had made three and six sheet
posters, which were the first of that size to be used
in exploiting a picture. On this second Irish trip
several three-reel productions resulted.
"Unless I am very much mistaken, the Kalem Com-
pany also was the first to exploit its players with the
public, to reveal their names and circulate their photo-
graphs to exhibitors. We believed it would be pop-
ular with the public. That it was is history."
"What about the inception of 'From the Manger
to the Cross'?" Mr. Wright was asked.
"After the return from Ireland the second year,"
Mr. Wright replied, "Mr. Marion made the remark
he regretted the company had not been held on the
other side. I told him I believed it would have been
a good plan to have it go to the Holy Land for the
making of religious subjects. He jumped at the sug-
gestion. Within ten minutes he had sent a telegram
to Olcott, instructing him to report in New York with
his company just as soon as he had completed the
picture in hand. We arranged to augment the per-
sonnel of Mr. Olcott's forces. We purchased the four
volumes of Tissot's Illustrated Bible as well as the books
of a noted German architect who had made a study of the
lines of Biblical structures. So you see we were prepared
to reproduce costumes and buildings according to the
judgment of the best authorities.
"The history of that expedition is interesting — a re-
view of the many incidents and adventures would fill
a book. We obtained much valuable advice and assist-
ance from Mr. Marion's friend, E. Alexander Powell,
former consul general at Alexandria. As the company
could not work to advantage in Palestine in the winter,
many pictures were taken in Egypt, about the Nile
and around Luxor, where we installed a plant. We
made a missionary picture in which appeared genuine
missionaries and Africans. There were only two white
persons in the cast.
"In the spring the company went to Palestine to
record on film the life of the Saviour. 'From the
Manger to the Cross' is so well known it is unnecessary
to speak at length on it. I am inclined to think it was
the first subject other than a topical to come from the
studio of an American manufacturer in a length of five
reels. It stands today the same length."
"That picture encountered some opposition when
first shown, did it not" the World man inquired.
"Yes, it did," was the reply. "But that was dissi-
pated when the subject was seen. It is growing in pop-
ularity every day. You may be interested in knowing
the picture is making more money with each succeed-
ing year. How much has it returned in profit to
date ? Well, I would say roughly, between $350,000
and $400,000. We have calls from all over the country
for it every Easter. All but two prints are retained
in our home office. It was my impression that 'From
the Manger to the Cross' was the first subject for
which special music was written. You remember
the initial showing at Wanamaker's auditorium ? That
was an event at the time in motion picture circles —
and in religious, as well.
"The picture was the first, too, to receive large
newspaper publicity. One great New York journal
printed two pages about it and later issued a special
eight-page supplement. The London papers, including
the exclusive London Graphic, treated it on the same
generous scale."
"What about- your experience with series?"
"It has been most satisfactory. One of these, that
of the railroad, has continued for three years, right
up to the end of last month. It has made a record
in several ways. The Kalem Company is strong for
series."
Dodging Detectives
Independent producers still have a lively recollection of
the earlier days of their business existence when they had
to keep their cameras under cover when taking pictures.
Motion Picture Patents Company detectives were every-
where looking for evidence of infringement. Many were
the devices resorted to by the "independents" to keep their
cameras away from prying eyes. Often an innocent
grocer's delivery wagon masked a battery of cameras when
street or other exterior scenes were being taken. If the
detectives got too close the wagon would drive leisurely
away and the players would disperse to meet under less
annoying conditions. Cameramen with dummy cameras
would seem to be taking a scene and thus engage the at-
tention of the detective while the real work was being
done elsewhere. Those were the happy days.
Actor Who Played Christ Now in Trenches
R. Henderson Bland, the English actor who was en-
gaged by the Kalem Company to impersonate the Christ
of "From the Manger to the Cross," is now an officer in
the British army and is probably, if still alive, with the
British Expeditionary forces in Mesopotamia fighting
the Turks. Remembering some of the unpleasant experi-
ances with the Turkish officials at Jerusalem while work-
ing in the Kalem picture it is not unlikely that Mr. Bland
will improve the opportunity now offered him to even up
some old scores.
1506
THE MOVING PICTURE WORLD
March 10, 1917
Looking Back
By Thomas H. Jnce
Noted Director Tells How He Made His Start in
Motion Pictures
SO MANY and drastic have been the changes —
so swift has been the advancement — of the motion
picture industry during the past ten years, that it
staggers me when 1 recall what it was like when I en-
tered it, and then reflect on what it is today. Time has
wrought wonders ; a little more than a half decade has
seen the business outgrow its age of experimentation
and assume the aspect of a world institution. And thus
it is that we, who at one time looked down with scorn
upon the lowly moving picture, have occasion to rejoice,
now that we are hav-
r ing a hand in giving
to the people of the
world their most be-
loved form of enter-
tainment.
I am frank to ad-
mit that I was one of
those who regarded
the moving picture
with contempt. Rear-
ed in the atmosphere
of the theater, I grew
to look with disdain
upon this new art —
this art which had
been given its start
in Coney Island beer-
gardens and the like.
But an unexpected
meeting with an erst-
while friend, during
the fall of 1910, con-
verted me in a meas-
ure.
Returning to New
York, following the
termination of a
stock engagement in the middle west, I found myself
in need of a job. I was walking along Broadway, when
I nearly collided with an automobile. As I stepped
aside to allow the machine to pass, its occupant shouted
a salutation at me, and then I observed that he was a
man who had worked for me in vaudeville some months
previous.
I always had believed I was a better actor than he ;
and yet there he was riding in an automobile, something
which I, of course, had coveted but never owned. He
told me he was working in moving pictures, and ad-
vised me to "take a flyer" at them myself.
That night, sadly in need of work, I decided to fol-
low his suggestion. So I went up to the old Imp
studio on 101st street and applied. Tom Cochrane,
who was then in charge, must have thought me a good
type for a certain part in one of the current productions,
for he offered me five dollars a day, which I readilv ac-
cepted.
Scarcely had the picture been completed when I was
summoned to the Biograph studio. And whether it was
because someone very kindly had boosted me, or
whether favorable reports of my performances at the
Imp had leaked out, I do not know ; at any rate, I was
offered ten dollars a day. But I held out for fifteen ;
and after I had parleyed for some minutes over the
Thomas H. Ince.
matter, my request was taken to the director-general
and he recommended the payment of my terms.
I worked in only one picture for the Biograph, how-
ever, for the Imp people offered me a position with the
promise that I would be given the first directorial berth
that presented itself. And this was what I wanted. I
felt that directing was my vocation.
When the opportunity came and was given to me,
there were many expressions of disapproval on the
part of some of the studio's "veterans," but even in the
face of this rather discouraging environment I seemed
to progress.
One day I escorted Carl Laemmle, who was president
of the Imp Company, to the Fourteenth Street Theater
to sit in judgment upon the first picture I had directed.
Throughout the show I continued to implore him to
listen to the laudations from all parts of the house, but
he didn't have a chance to hear anything, for I kept
telling him too unbrokenly what a wonderful picture it
was.
He left the house in such an enthusiastic frame of
mind that not long thereafter he sent me to Cuba, at
the head of a company. I remained there a good part
of the year.
Upon my return to New York, I resigned from the
Imp when I learned that there was a possibility of my
being engaged by Messrs. Kessel and Baumann. They
wanted to send a director to the coast to make pictures
at their little Edendale plant, and preferring to take a
chance on being "it" in Edendale rather than "nit" in
New York, I applied for the position. It was given
me and I started some weeks later for California, full
of energy and plans.
My outlook, upon arrival and investigation of condi-
tions in Edendale, was very discouraging. There was
no scenery ; the experienced actors totaled about three
— and funds were not very plentiful. The little troupe
that had been encamped there for a year or more turn-
ing out the Bison pictures was, however, optimistic
and I simply made up my mind to get along.
For several months we continued to use this so-
called plant at Edendale. Then, one day, I hit upon
the idea of putting on some Indian and cowboy pictures
in the mountain passes down Santa Monica way. So
I leased the land and contracted with the Miller Broth-
ers for the use of their entire stock, the "101 Ranch
Show" having just at that time arrived at one of the
nearby beach resorts for the winter months.
"War on the Plains" was the first of a series. And,
because this measured two reels in length, many be-
lieved it would not be welcomed. It was, however, and
the reception it Avas given inspired me to greater efforts.
Then came "Custer's Last Fight" and still later the
war picture "The Battle of Gettysburg."
Abandoning the brand name "Bison," we changed
the name of our plays to "Broncho." And with the
subsequent increase in the number of weekly produc-
tions, we adopted "Kay-Bee" and "Domino." The rest
of our company's history is of comparatively recent
happening — the affiliation with Mutual, the subsequent
inception of the Triangle program and the attendant
expansion of facilities wherewith to make our five-part
subjects.
It has been an eventful decade, and my sincere wish
is that the next ten years will prove an even greater era
for everyone engaged in the upbuilding of this our
new and growing art.
March 10, 1917
THE MOVING PICTURE WORLD
1507
Twelve Years in One Studio— A Record ■ *v wmiam Shea
Vitagraph Veteran Describes Early Days Before
the Camera— How He Died Twice
in One Scene
THEY tell me around the Vitagraph lot that in point
of service I am the oldest of the Vitagraph players.
Well, I have been with the company twelve years
— was with it before the present magnificent studios
were dreamed of. I think it may be said in all modesty
that in that time I have played many parts — in fact,
paraphrasing Lord Byron, I recall one single-reel sub-
ject in which I did fifteen of 'em. My recollection is
distinct that I was employed in the beginning as an actor,
but frequently it happened before the day's work was
done I had been paint-
er, property man,
messenger, electrician,
carpenter and general
utility man as well.
In those primitive
days of pictures I
would be asked by my
employers to take a
trip up town, in the
sections where usually
are to be found actors
seriously considering
which of several large
offers they will accept
and in the meantime
not always spending
enormous sums of
money on the "eats,"
and see what might be
done in securing extra
actors. Do you know
I tramped up and
down Broadway for
many an hour with the thermometer 102 degrees in the
shade, begging actors to allow the Vitagraph Company
to hand them a five-dollar bill for a few hours work?
One in twenty would accept, but every last one of them
would "touch" me for twenty-five or fifty cents to tide
them over until the next day. Then, perhaps, they would
show up for work and perhaps not — more oftener not,
as they knew I always had money, and gambled on the
chance of my being touchable again when I wanted actors.
Before the Flatbush studio was built all pictures were
taken on the roof of the Morton Building, 116 Nassau
street, New York, the original home of the Vitagraph.
After the building of the Flatbush studio, interior scenes
were taken at the Nassau street address and exterior
scenes at Flatbush. In a picture that had both interior
and exterior scenes it was a case of collecting all neces-
sary wardrobe and props and moving to Flatbush. It
must have been a sight to see fifteen or twenty people
get off a train, some carrying bundles and boxes with
a sword or spear sticking out, a little bit of a fellow
struggling along with a big suit of armor, and various
other bulky properties distributed among the members
of the party, but it was part of the game. Very few of
the actors kicked and the populace became used to see-
ing us doing all kinds of stunts.
William Shea.
The first big picture taken at Flatbush was "Julius
Caesar," and I played First Citizen, and led with the
"shouts." During the taking of this picture a dog spoiled
two hundred feet of film by walking into the scene dur-
ing Antony's oration. "Julius Caesar" was also the means
of my getting a raise in salary, because of money I saved
the firm. I was sent to town for 100 pairs of brown
tights, with instructions to get them in a hurry. Unable
to locate more than seven pairs, I conceived the idea of
using brown paint. This saved the firm about $60, but
lost them the service of a number of actors who had
been inveigled into using the paint on their limbs in lieu
of tights.
Moving picture actors were scarce in those days and
many a time I doubled several times in the same picture.
"The Servant Girl's Problem" is one I call to mind in
which I played five different parts, three separate and
distinct old maids and two character parts, a Jew and a
Dutchman, and when the picture was finished it reminded
me of a performance of a typical old-fashioned ten,
twenty and thirty repertoire company — all action and no
sense. "The Life of Washington" was another early
picture in which I played fifteen parts, and in one scene,
"At Valley Forge," I was compelled to die twice. This
picture is still being shown.
In those early days there were no regularly equipped
studios ; only two rooms with no place to keep wardrobe
or properties. If any special "prop" or scene was wanted
the actors were called upon to make it. Frequently, when
a picture was to be filmed, actors in costume came from
all directions, some with hammers, some with saws, others
with paint brushes or any tool they happened to be using
at the time. In the picture "Romeo and Juliet" the balcony
scene was forgotten until the last minute, and the actor
who was playing Romeo had to build his own balcony.
Even the office was stripped of all loose articles that
could be used for "props." On one occasion a director
had the safe moved to the "studio" and very important
papers could not be obtained until the scene being filmed
was over. Properties and furniture that could not be
made were borrowed from neighbors.
There were two very important items that used to
worry us — dressing rooms and lunch. The men when
they had to make a change used to get in a corner and
have three or four actors stand in front of them. These
were called "living dressing rooms." The ladies were
compelled to change in some convenient house. Lunch
was the vital issue. The only place where we could get
anything to eat was run by a woman, who after three
months' profitable business married and closed up shop.
Arrangements were then made to bring the lunch in
hampers from New York. A couple of boards on horses
served as a table and the sandwiches, pie, cake, and
other eatables were spread out so as to be within easy
reach. "Ladies first" was the rule, but the first lady to
reach for a sandwich sounded the signal for a six o'clock
rush and the modest got — nothing.
As there were no stock companies in those days the
players were paid every night. Five dollars a day was
the usual amount, except in special instances where an
actor was called upon to play a particularly hard part,
or some part that required special qualifications ; then as
high as $25 was paid, but this did not occur often. From
two to three dollars extra was made when chases were put
on or some extra stunt pulled off. It was usually a case
1508
THE MOVING PICTURE WORLD
March 10, 1917
of a fight among the actors to be among the ones to
jump into the water, over a cliff or off a building, so as
to be able to put their names down for the extra money.
When I first went into the work, the pictures looked
like a series of athletic scenes; simply motion — running,
jumping, tumbling, with rapid movement of hands, arms
and legs. Nothing that portrayed human passion. Now
it is poetry in every movement — expression, which tells
a story of what is taking place in the human heart; the
depiction of love, hate, revenge, malice, joy — all thrillingly
shown on the screen.
Before playing before the camera I had served a
number of years in the legitimate. Three years I was
in a stock company in Albany, N. Y., under the manage-
ment of John W. Albaugh; I played with Edwin Booth,
Joseph Jefferson, Lawrence Barrett, Maggie Mitchell,
Lotta, Clara Morris, the elder Salvini, the late J. K.
Emmett, Ada Rehan Mrs. Fiske (who was then Minnie
Maddern) and many traveling combinations.
I have often been asked the question : "Do you prefer
the screen to the stage?" Well, they both have their own
peculiar charm, but to an old fellow like me the pictures
have added lure in their elimination of uncertainty.
The Vitagraph firm has been very kind to me. The
exhibitors have stood for me during many years before
them on the screen, and the public seems to appreciate
my efforts to please. I am satisfied — I wouldn't be a
Christian if I asked for any more.
Greatest Force in World for Progress a ** **■■* * Bushman
Well-known Player Recalls His Entrance to
Screendom and Sees Great Things
for Pictures
MY ENTRANCE into the motion picture field was
accidental. My attention was first drawn to pic-
tures while playing in theatrical companies. In
stock one has little time for anything but study ; and after
study come rehearsals, performances, and then more
study. My only recreation at this time was the moving
picture theater, and I found it very relaxing. Like other
"fans," very soon I came to know the players, had my
favorites and would watch the lithographs and lobby dis-
play for their appearance. Their attraction was irresistible.
Later when I broke
down under the strain
of stock work and was
offered an engagement
with a well-known
motion picture con-
cern I was delighted.
Being a lover of the
open, I felt that it
would mean recupera-
tion, and, better still,
I would be able to re-
main in one locality
sufficiently long to es-
tablish a home where
I could have some so-
cial activity and real
comfort.
Fortunately for me
I made good on my
first picture. But
again came the call of
the spoken drama,
and an excellent op-
portunity was offered
me. I was on the
point of accepting it,
but Theodore "Pop" Wharton convinced me that the mo-
tion picture field held out more and larger opportunities,
and I there and then determined to remain in it. That
will conclude my reminiscing.
I am far more interested in the worth of motion pictures
and their wonderful possibilities than in personal anecdote.
I have seen the motion picture industry grow to its present
Francis X. Bushman.
proportions and expect to see it attain a growth that will
be one of the wonders of the world. I believe that even
at present it is the world's greatest and most popular
amusement, and has the greatest influence for good that
the world has ever known — greater than the press or
pulpit. Reaching as it does all nations and all classes, it
constitutes itself the only practical Esperanto that is
understood by the whole world, regardless of intelligence
or illiteracy. The motion picture takes its wholesome
lessons into all sections and preaches its sermons to those
who know nothing' of churches or creeds.
I believe, too, the tendency of the motion picture is to
weld together those of every nation who are banded for
good, for as we travel via the screen we will gradually
come to realize that we are all brothers of God's family.
It is an acknowledged fact that the mental retina retains
more accurately what is visualized.
The poor who live in cheap, ugly homes and have never
had an opportunity of visiting or seeing homes of comfort
and great beauty are not only transported to elegantly
furnished establishments in all parts of the world, but
they are encouraged and educated in the exercise of good
taste and refinement. Then, too, they are carried to cities
of beauty and witness architectural wonders and struc-
tural triumphs only hitherto heard or dreamed of. In
fact, many people have received their first introduction
to nature by means of the motion picture.
All this has its effect on the home, or at least ought to.
Imitation is inherent in all classes. Therefore, it is not
difficult of imagination to find that the appealing and
admirable conditions of living shown on the screen instill
new ideas in the watcher and make him abhor whatsoever
is unclean and unlovely. Thus the motion picture encour-
ages the love of the beautiful and makes the appeal in a
definite and retentive manner.
There is, too, a great moral uplift in the motion picture.
Nearly every photoplay has its moral. Virtue is invari-
ably triumphant, while vice has its corresponding punish-
ment. Its teachings are not inculcated through fear, as
is too often the case in church methods. The motion
picture inspires by means of its visualized lesson ; it makes
virtue attractive and vice repellent ; points to sin as the
one thing retarding physical and spiritual growth. And
because of all this I believe the motion picture theater
should be encouraged and multiplied and kept open on
Sundays. It keeps men from the saloon, the pool parlor
and the cabaret and other forms of amusement that are
not agents for health or morals.
The saloon keeper will tell you that his business suffers
March 10, 1917
THE MOVING PICTURE WORLD
1509
not from the proximity or activity of the churches, but
from the nearby motion picture theaters.
Perhaps some reader may be inclined to think that I
praise too fondly the industry with which I have the honor
to be connected. But I wish him or her to remember that
I have watched the motion picture field from every angle
and viewpoint during my almost seven years as a player
and am able to verify every claim I have made.
The motion picture art and industry have kept pace
with the world's progress. They are no longer in swad-
dling clothes, but stand Jovelike among the world's won-
ders. The manufacturer wishes at all times to give the
public the best in pictures — the actor should dream of
nothing else. Some of our largest producers have risked
hundreds of thousands of dollars in their efforts to encour-
age and elevate the tastes of the public.
So I conclude confidently that the motion picture in-
dustry has illimitable possibilities ; is the greatest inven-
tion of the age; is provocative of moral uplift; needs not
so much censorship but governmental encouragement, and
is today the greatest force in the world for progress and
for good.
The Actor in the Early Days
By Paul Panzer
Reminiscent Review of the Beginning of Motion
Picture Production
IN A CRUDE "studio" high up on the roof of an of-
fice building on Twenty-first street, between Fourth
avenue and Broadway, I began my motion picture
career.' That was in 1905, and a picture called "Stolen
by Gypsies" was being made by the Edison company.
This picture was directed and photographed by Edwin S.
Porter, later one of the founders of the Famous Players
company.
After I had finished my work in the Edison picture I
was engaged by the Vitagraph company. The Vitagraph
studio at that time
was also on the roof
of an office building
—the Morton Build-
ing, at No. 116 Nas-
sau street — and well
do I remember that
"studio." The stage
was a rough plat-
form measuring about
twelve by fifteen feet.
The entire scenic
equipment consisted
of a wooden fence
that surrounded the
stage. There were
two windows of dif-
ferent size in this
fence, which was used
as a background for
all scenes. The fence
had also a simple door,
~ , -r, which upon occasion
Paul Panzer. , 1 < . . 1
could be converted
into a double door. J. Stuart Blackton was the director.
He also acted in front of the camera. Albert E. Smith
was the man at the crank. In these surroundings there
were produced such pictures as "Monsieur Beaucaire,"
"Oliver Twist" and comedies of every description — all in
single reels. Exteriors in those days had to be taken on
the run. I remember that we were twice arrested for
masquerading on the streets. But Mr. Blackton bailed
us out both times.
We must have furnished a lot of amusement for the
occupants of the structures surrounding the Morton
Building, for every time we were at work there every
window within reach of the eye held its capacity quota
of spectators. I am quite sure that there was little office
work done in that immediate neighborhood when we
were "shooting," because most of the office employees
were equipped with field glasses. They were generous
with their applause, too.
After the Vitagraph company had made quite a num-
ber of pictures on the roof, property was purchased on
Elm avenue and the Brighton Beach line, Flatbush. This
little plot of ground was the nucleus of what has since
grown to be one of the greatest of motion picture institu-
tions. And it was when we began work in Flatbush
that we had our first salaried director — the late William
V. Ranous. I believe, too, that he was the first man to
receive a regular salary as a motion picture director.
He was a Shakespearean actor of the late Salvini school
and a most capable man. Under his direction Vitagraph
produced "Macbeth," "Richard the Third," "Othello,"
"Romeo and Juliet," "King Lear" and other Shakespear-
ean plays. These were all in one reel each. Those are
the days that I remember best. We built our own scenery
and props, and we certainly must have presented an in-
congruous sight, doing carpenter work and painting can-
vas while we were dressed in the costumes of Shakes-
peare's time. After we had built a set we threw saw,
hammer and paint brush aside and stepped on to the
stage and assumed the characters drawn by the immortal
Bard.
In this connection there is one thing that stands out
with cameo clearness in my memory. There was a
happy trio at the studio — a little girl named Florence
Turner, a young m"an named Hector Dion and myself.
Mr. Dion and I built our own frames for the scenery,
and Miss Turner sewed the canvas together on a bor-
rowed sewing machine. When all was ready, we three
would tack the canvas on the frame. For these services
we received the munificent salary of $14 a week ; but
we got $3 a day extra when we played in pictures. As a
memento of those times Mr. Blackton still has one of
the rough battle axes that I made of wood for the pro-
duction of "Macbeth." We begged, borrowed, leased,
bought and sold props of any and all descriptions.
It was then that such now-famous folks as Julia Gor-
don Swain, Charles Kent, Bill Shea, Ralph Ince, John
Adolfi, Walter Ackerman- and Edith Storey were mak-
ing their debut in moving pictures. The late Bill Phillips
was also among the group. Miss Storey made her first
appearance as a page boy in "Francesca Da Rimini," a
one-reeler of which we were all very proud.
Four years after I entered motion pictures I ventured,
in my own mind, into a splendid proposition. I organ-
ized an independent concern known as the "Pantograph
Corporation." It lasted just six months, and I was
1510
THE MOVING PICTURE WORLD
March 10, 1917
"broke." I then joined the forces of Pathe Freres, who
had just organized an American company with a tem-
porary studio in Jersey City. Production was under the
direction of Louis J. Gasnier, whose wonderful
adaptability to American methods and whose aptitude in
combining the best of French art with the best of
American art put him in the front ranks of motion pic-
ture geniuses.
Again, until the permanent studio was completed, I
worked under primitive conditions. Theodore Wharton
selected me for the lead in a picture called "The Gam-
bler's End," with Octavia Handworth and Baby Hand-
worth. I. obtained the leading part in rather a humorous
manner. Mr. Wharton had selected a natural type for the
part — a man who looked like a gambler — but the poor
fellow could neither act nor ride horseback. I happened
to drop into the studio that day. Mr. Wharton wel-
comed me with open arms. I took the other fellow's
clothes and the scenes that had been exposed were re-
taken. After that picture Mr. Gasnier offered me a
salaried position in stock which, at that time, staggered
me. Then came five happy years, finishing with the won-
derful serial "The Perils of Pauline." On the strength
of that serial's success I received a flattering offer from
John J. Quigley, of Boston. Under this offer I toured
the New England States, appearing in person in Poli's
and Loew's houses. This was a delightful and successful
tour, in which I met thousands of my admirers face to
face. They called me "The Beloved Villain."
Upon my return from that tour it was my desire to
again play hero parts. But such was not my fortune.
Once more I was doomed to a role of deep-dyed vil-
lainy in the sixteen-episode serial "Jimmie Dale, Alias
the Grey Seal," which was produced by the Monmouth
Film Corporation under the direction of Harry McRae
Webster.
One Decade of Picture Acting
By Hobari Bosworth
Veteran of Screen Triumphs Tells How He
Got Started and How It Looks to
Him Now
THE Moving Picture World celebrates its tenth
anniversary with this number, and what wonderful
things have been accomplished and registered in its
numbers during that decade ! What a history of the very
beginnings of our vast new art and industry — for it is
both — its numbers have recorded ! It has been for all
of us a groping in the dark, step by step, over unknown
ground, beset by a thousand difficulties. We had too little
money to start, and suddenly it began to pour in on us
so rapidly that it swamped us, and I often think clogged
our growth by giving
us a too commercial
view of our work,
caused too much
wastage, and a smug
content with things as
they were.
I remember — such
a few years back — the
flat assertion made by
many manufacturers
that "exhibitors and
public would never
stand for pictures
more than one reel
long." And by con-
trast I heard a great
director the other day,
working on a twelve-
reel feature, complain
to a member of his
staff that he was "as
careless as though he
were working on
some miserable little
five-reeler." As I heard him my thoughts harked back-
to the time we made "Monte Cristo" in three reels and
wondered how we were ever going to manage our huge
task.
Hobart Bosworth.
Not in the history of the world has anything attained
to like proportions in so short a time. We have had no
preparation, no education, no technique, no history or
traditions, no precedent. We have made, and are making,
these things in all departments as we go along. Our pho-
tography keeps pace with our directing and sets and
stories. We have had to learn by growth and mistakes
only, groping our way into a pathless new country. What
amazing progress we have made in those ten years ! As-
tounding! Almost inconceivable!
We had to live down laughter and contemptuous dis-
regard of our work. Take my own case : I had been an
actor for many years, but broken health sent me to the
Southwest. Only a very few months after the first issue
of the World a quiet-voiced gentleman called and asked
me to play a moving picture. I was shocked, almost in-
sulted. I had never seen one and didn't want to. I
thought of my traditions — that Augustin Daly would turn
in his grave if I so demeaned myself. ■ I gave a decided
refusal, but the quiet gentleman, who surprised me by
not dressing and talking like a cheap circus man, said they
were trying to improve the pictures by inducing better
actors to work in them, and pleaded as a sop to my pride
that no one would ever see me, that my picture would only
be shown on Main street. The money tempted me and I
fell — fell, too, in love with the work on my very first
picture, and have worked, body and soul, for them ever
since. The shoe is on the other foot now, isn't it? The
only "legitimate actors" who have not yet appeared on the
screen are those who are waiting to be asked.
Also we had to live down the contemptuous disregard
of the press. I remember the eager joy with which I
cut out a clipping from the editorial column of the Los
Angeles Examiner, referring in a kindly and patronizing
way to the possibilities of the motion pictures, and sent it
to Mr. Selig. Surely we have come a long way since
then.
My thoughts revert to the little shabby yard where
began the growth of the colossal industry here in Los
Angeles — where we made that little first one-reeler less
than ten years ago. And I think of the wonderful studio
in which I'm now working ! It's like a dream ! .
As old Justice Shallow said :
— "that thou hadst seen that, that this knight and I have
seen, * * * Jesu ! The days that we have seen !"
March 10, 1917
THE MOVING PICTURE WORLD
1511
Big Profits Ten Years Ago
By George Kleine
President of K-E-S-E Gives Illuminating Com-
parison of Conditions Then
and Now
MERELY to touch upon a few of the high spots or
matters of importance that should be included
in an article giving a retrospect of the past ten
years in the motion picture industry consumes a large
part of the entire issue of the World. The subject is so
vast and space so lim-
ited that I shall not
attempt it along these
lines. However, a
comparison between
conditions in March,
1907, and March,
1917, will be illumin-
ating.
The industry hav-
ing found its com-
mercial birth in 1896,
an interval of eleven
years had elapsed at
the beginning of this
period. There were
not many manufac-
turers or exchanges in
the United States dur-
ing the early years.
The sale of projecting
machines was almost
as important as the
sale of films, the lat-
George Kleine.
ter being limited in variety of subjects, and sales usually
made to traveling exhibitors who would buy a few hun-
dred to a few thousand feet and carry their stock from
place to place, making additions rarely. The bulk of the
business consisted of the sale of outfits which included
a moving picture machine with stereopticon attachment,
moving picture films of various lengths— from fifty to six
or seven hundred feet— a few dozen lantern slides, stock
paper, whose maximum size was about one-half of the
present one-sheet; a calcium light outfit for oxy-hydro-
gen gases and frequently a cheap Edison Home Phono-
graph with a few dozen records. These peripatetics
helped to sustain the dealers by an occasional purchase
of supplies for making gases and a set of song slides.
In March, 1907, moving picture theaters that rented
films from exchanges had just found themselves. Nickel-
odeons were springing up all over the United States, par-
ticularly in the larger cities, and in such great numbers
that manufacturers of projecting machines could not fill
all orders. Film exchanges then in existence had, with
very few exceptions, started within the past year. They
were poorly organized; prices were unstable and were
largely guess work so far as they were based upon esti-
mated expense for wear and tear of films ; machine opera-
tors were not expert, and serious damage to films in pro-
jection was frequent. The length of subjects in this coun-
try had not yet been standardized to one thousand feet.
Manufacturers were at sea as to the quantity of new
footage or number of subjects necessary to supply the de-
mand weekly. I remember discussing this question with
an eastern film manufacturer at that time, and he stoutly
maintained that the entire demand would be satisfied by
an issue of "eight subjects weekly," it being understood
that subjects were of variable length, from about four to
eight hundred feet each.
Contrasting the conditions of that time with those of
today we have in place of the nickel theater that seated
from ninety to two hundred and fifty people the many
picture palaces involving investments in single ventures
as high as one million dollars. The program of 1907
consisted of about one thousand feet of film, of one or
more subjects, changed twice weekly. This program was
projected in some theaters as often as thirty times daily.
It was this that made it possible for theaters of one hun-
dred seats, charging five cents admission, to return fancy
profits to their owners. The cost per foot of negative was
possibly one-tenth of the cost today.
In those days manufacturers made heavy profits on
their investments, and exchanges that started with a shoe-
string in capital or without capital, by renting films from
a few old concerns in order to subrent them to exhibitors,
made big profits. Today manufacturers are gasping for
financial breath owing largely to the exorbitant salaries
being paid to stars ; exhibitors are paying high rentals for
films, and most distributing concerns are losing money.
I believe that the testimony which has been given recently
before the New York State Committee as to the unprofit-
able condition of the business is justified by the facts.
I had intended making some comments upon the trade
press of then and now, but I have probably used more
than the six hundred words allotted and will pause.
W "~ Exhibitor's Interesting Ramble
C. B. Burkhardt Reviews Picture Experience and Pays
Tribute to the Moving Picture World.
IT was in February, 1904, or thereabout, that I first
broke into the moving picture game. I bought my
first machine, an Edison One Pin, in Chicago from
Carl Laemmle. Any flicker? Well, yes.
At that time if we received a four-reel program with
two or less repeats in it we thought it was "some" film
service. At the present time I am paying about twice
as much for service as in the old days, and it makes me
smile when I read about some of the exhibitors of today
"hollering" about having to put up a deposit that they
eventually get back. How would they have felt about
paying the fees of the Moving Pictures Patent Com-
pany of $2 per week to run your own machine? This
meant $104 per year, payable in advance, and it had to
be paid or the exchanges would refuse to send you your
film. Of course there were independent exchanges
from which film could be rented, but their stock of
films and subjects were not of the best at the start.
In all the thirteen years which I have been exhibiting
pictures I have missed only two weeks. This was on
account of the Board of Health closing all my places.
I operated the machine at all my shows, and in the
early days could obtain only a plain resistance coil.
Later on I purchased a set down transformer which
was much better, of course, than the coil. My last
purchase was a G. E. Mercury arc rectifier, after which
I had no more trouble with light.
After using the Edison One Pin for some time I
bought an Edison Model B, but am now using a Powers
6-B. My first screen of plain muslin, later coated with
whiting, has now been replaced by a Minusa Gold Fiber
screen. After worrying along with my machines for
some time, I remember one day receiving a vest-pocket
1512
THE MOVING PICTURE WORLD
March 10, 1917
manual on operating moving picture machines. It was
sent out by some film exchange, and was Mr. Richard-
son's first attempt. I have also a personal letter from
Mr. Richardson with regard to operating a machine,
and the way of resistance was hooked up to a 500-volt
trolley wire proposition which I had at Homer Park.
The first copy of the Moving Picture World that I
ever saw I bought at Champaign. It has certainly
grown right along with the picture game, never lagging
behind, but always in the lead and away ahead of all
of us who followed its many helping suggestions and
developments. I have always enjoyed reading the
operator's column more than any other part of it. Of
late years it has discussed a lot of things that I have
not the time to get posted on ; but it is surely making
a lot of good operators all over the country. Through
the efforts of Mr. Richardson most of them are expert
electricians today.
In looking over some of my old books I find that the
receipts have not always kept up with the expenses.
But then think of the difference between investments
now and when I started. When I entered the game I
do not suppose that my investment amounted to much
over $150, and today it represents $4,000. I own my
theater, but am not showing in door receipts over $15
per week more than in the early days with the small
investment. The fact remains that if I had not made
the improvements some one else would, and why should
I worry as long as the pictures paid the bills ?
One more thing that old-timers will remember as
perhaps the hardest to overcome was the small fuse
at the power station. How many remember putting
the whole town in darkness through blowing the main
fuse? I used to have a circuit of six towns where I
gave a show once a week. The first time around I
blew the main fuse in every one of these towns. I have
found out since that time that my trouble came from
using 30-35 amperes A. C. I now use 65 amperes on
direct side. Carbons were then five-eighths inch
above and one-half inch below, and now one inch above
cored and five-eighths inch solid below.
May the business continue to grow in the next ten
years as rapidly as it has in the past. If so it will cer-
tainly be "some business."
The Advance in Theater Decoration
By A. F. Powers
Designer for Decorators Supply Co., of Chicago,
Tells of Rapid Development of
Structural Artistry
THE development of the motion picture theater in
the past ten years, viewed from the standpoint of
its decorative features, has been so rapid that it
could only properly be recorded on a moving picture
film. It has kept pace with the rapid development of
the quality of the pictures produced, which is saying a
great deal.
The present standard of this whole wonderful in-
dustry and its foremost place in the amusement world
are due fully as much to the development of the artistic
and magnificent sur-
roundings of the the-
ater building as to
the quality of the
pictures produced.
•However, one must
not forget that credit
is due the pioneer of
this industry who
blazed the trail with
his little store show,
and created in the
amusement-1 o v i n g
public the desire for
entertainment that
made possible the
present-day theaters.
It is only natural
that in an industry
that was entirely new
and that grew by
leaps and bounds
progress should be
made by natural evo-
lution, from the em-
bryonic state in which the returns from the investment
were purely speculative, in exact ratio to the confidence
of the exhibitor and producer in the possibilities and
permanence of the popularity of this new form of amuse-
ment.
The decoration and ornamentation of the first theater
A. F. Powers.
was confined to the fronts and lobbies chiefly, as it was
. considered necessary mainly to attract the patrons with
the flash of decorations and illumination which would
get them in and introduce them to this new form of
entertainment. This was, in a way, the proper proce-
dure in the beginning. Enterprising exhibitors, how-
ever, soon realized that artistically decorated and com-
fortable interiors were necessary to permanently hold
the patronage already gained, and to induce the better
class of patrons to attend.
The pioneer exhibitor was also handicapped greatly
by his inability to get in touch with the proper special-
ists to produce an artistic and well arranged theater,
especially so in localities far removed from commercial
centers, and with the unfamiliarity of the local archi-
tects and contractors with the necessities involved.
The proper decoration of a theater does not mean
alone the application of the ornamentation to the front
and interior, but includes a comprehensive study of the
proper arrangement of the whole building, both from
an artistic and practical view. It is therefore necessary,
in order to produce a theater that will meet all the re-
quirements, that the architect or designer be familiar
with the theater business in all its angles, and should
be an expert in this particular line so as to be in a posi-
tion to give his client the benefit of his experience.
Inasmuch as the decorations of a theater adds to the
comfort of the patron through his appreciation of
artistic surroundings, the whole arrangement of the
theater should be carefully considered by the designer,
such as the proper seating arrangement, the incline of
the floor of auditorium and balcony and the manner and
convenience of ingress and egress. All these points
affect the comfort of the patrons. In fact, it is impos-
sible to produce a wholly satisfactory theater unless
the designer is thoroughly conversant with the motion
picture industry in all its departments.
Let us hope for the good of the whole industry that
it will continue to progress in the next ten years as it
has in the past ten, and that the motion picture public
will see better pictures and better theaters. We are
sure that the exhibitor will see not only larger audi-
ences, but better patrons, because of the education and
culture produced by splendid productions and artistic
surroundings.
March 10, 1917
THE MOVING PICTURE WORLD
1513
Filling the Raw Film Demand
Eastman Kodak Company's Struggle to Perfect
Quality and Supply Demand Have Been
Boon to Motion Picture Industry
SEVERAL years ago an official of the Eastman Kodak
Company went on a sightseeing tour through one
of the New York motion picture studios. In the
carpenter shop he noted a large spick-and-span stairway
and said to his guide, an officer of the studio:
"Hello, what's this — a stairway going nowhere?"
"Yea, dang it," the studio man replied. "We used to
paint 'em in the scenery, but you fellows make your
films so blamed good that they showed us up in great
shape. We have to show the real thing nowadays."
This incident epitomizes the results of a definite trend
in the manufacture of Eastman cinematograph film. In
the first big rush days of the industry motion pictures
were, of course, in the novelty class and crudities could
easily creep into stage settings. Even in the first hey-
dey period, however, those at the helm for the Kodak
company kept their ears close to the ground and tried
to sense what the future requirements would be. Quality
then, as now, was of paramount consideration ; but the
company went further and made elaborate preparations
for the future. Consequently, as the demand for film
stock grew, the Eastman Kodak Company was ready with
the goods and prepared to make shipments promptly,
without a hitch. Naturally the company looks back
with pride at this preparedness record and feels that it
too has played no small part in placing the motion picture
industry on the high level that it now occupies.
It takes a great deal of time and incidentally a great
deal of money to prepare for the manufacture of a cine-
matograph film of high average quality in the large quan-
tities necessary for present-day production or, for that
matter, to prepare for such great increases in produc-
tion as have been necessary in the past. And to keep
ahead of the demand and always be ready for big busi-
ness as the Eastman
Kodak Company has
done requires vision
and pluck — the vision
to anticipate every
demand and the pluck
to spend hundreds of
thousands of dollars
as a toll for prepared-
ness.
To put its film on a
high-quality basis the
company has always
made a special effort
to obtain the best and
purest of raw mater-
ials, which are work-
ed together in the
cleanest of surround-
ings. Every roll of
film is examined and
re-examined and sub-
jected to repeated
tests for quality, mechanical strength, speed, etc. A
research laboratory has been organized in which
trained scientists and photographers are continually
delving into fundamental problems and searching
for new ideas and improvements ; but no change
in the manufacture of any product is instituted until
comprehensive trials and tests have been made.
Service has always been an important watch-word.
Orders are filled promptly and a large staff of
George Eastman.
View of Eastman Plant, Rochester, N. Y., U. S. A.
1514
THE MOVING PICTURE WORLD
March 10, 1917
men is employed in the field who are in close touch with
the producers and keep the company posted about their
requirements.
The demand for cinematograph film, which was at
first for simple amusements only, has grown tremen-
dously in the past ten years, and is, of course, still
greatest and most varied in the amusement field. But
new uses for the film are continually being found. The
straight commercial use of film for advertising and sell-
ing purposes is increasing and in medicine the advantages
of motion pictures for illustrating clinical lectures, special
operations, etc., are becoming more and more apparent.
The educational features of motion pictures in other di-
rections are also growing in favor. Motion-picture out-
fits now form a part of most every naturalist's and trav-
elogue lecturer's equipment. With the many new de-
mands for film the responsibilities of the manufacturer
naturally have increased many fold. The Eastman Kodak
Company, however, is stronger than ever for prepared-
ness and will exert every -possible effort and means to
produce high grade film to meet all the varied needs of
the industry in the future, just as it has done in the past.
Optimistic Mechanical Outlook
By Donald J. Bell
Donald J. Bell Talks About Progress of Mechan-
ical Side of Industry in Past Ten Years —
Predicts Continuance
THE purpose of the Moving Picture World to
celebrate the tenth anniversary of its entry into
the motion picture field is altogether commend-
able. The history of the industry has, for the most
part, been made during the past ten years. It is
surely worth while to study history as well as to
make it, and we may well spend some time in review-
ing the past in order that we may profit by its lessons.
Twenty years have passed since I secured a position
as an operator and began to acquire a knowledge of
the motion picture
business in the
School of Exper-
ience. The work
f a s c i nated me b e-
cause of the tremen-
dous possibilities of
the motion picture,
and I early deter-
mined to find my
life work in the
motion picture in-
dustry. It was nat-
ural that my atten-
tion should be at-
tracted to the me-
chanical side of the
business and that, as
the years passed, the
mechanical problems
of the industry
should command an
increasing portion of
my time andthought.
This tendency has
found expression in the policy of the Bell & Howell
Company, wherein association with Mr. Albert S.
Howell, we have sought to solve important mechanical
problems in the interest of increased economy and effi-
ciency.
The motion picture industry of twenty — or even ten
— years ago was a standardless industry. It has not
yet altogether grown away from "rule of thumb"
methods. But in those days an endless variety of
perforation gauges, perforations of different shapes
and sizes and a lack of agreement as to where the pic-
Donald J. Bell.
ture should start, combined to take the joy out of
life and to make good screen quality impossible.
The necessities of the business have wrought cer-
tain changes and improvements. While no definite
universal standard of film perforation has been adopted
the tendency, until recently at least, has been away
from freak perforations and toward a universally ac-
cepted gauge. The adoption of such a gauge must
precede the introduction of real efficiency and economy
into the mechanical processes of motion picture
making.
Just as the motion picture business was standard-
less at the start and through its early years, so too
the tools of the industry were crude and often inef-
ficient. That good pictures were made and exhibited
in those days is the strongest possible proof of the
individual cleverness and efficiency of many men,
some of whom have risen to high places in the in-
dustry. But often the handicap of poor equipment
proved too strong to be overcome and the business
suffered in consequence.
No doubt, the conditions here noted — the absence
of settled standards and the handicap of insufficient
tools — may be attributed to a spirit of conservatism,
which regarded the enthusiasm for the picture as a
craze and dared not risk the expenditure of time and
money necessary to the introduction of better meth-
ods and the making of better tools. Happily, these
conditions no longer govern. The moving picture
has an assured place whether it be considered as a
means of entertainment, a help in education or an aid
in the advancement of science. And there are not
wanting those who take the long look— who are will-
ing to sacrifice something now in order that the future
may be the better assured.
Ours is a great industry. And because that fact is
being accepted by an increasing number of the men
who rank as leaders, there is every reason to believe
that better things are in store for us. The internal
affairs of the industry must be so adjusted as to com-
port with the dignity and importance of it. To that
end men are working unselfishly to promote mutual
good feeling and good will within the industry — to
win the confidence and respect of the great public, our
patrons.
The character of the mechanical equipment of the
motion picture business was at one time a drag upon
its progress. Today this department is abreast of the
others in orderly and systematic progress. As one
who is engaged in the manufacture of motion picture
machinery, I am certain that this condition will con-
tinue. And my efforts and those of my associates are
pledged to that end.
March 10, 1917
THE MOVING PICTURE WORLD
1515
The Turning of the Ways
By George K. Spoor
Picture Maker's Profits Have Narrowed to
What Can Be Saved from Waste-Strict
Economy the Only Salvation, Says
President of Essanay
THE motion picture industry has come to a turning
of the ways. Early in the past decade manufac-
turer and exhibitor traveled along a broad and
comparatively easy highway. But the road gradually
roughened and narrowed, until now we have arrived at
the crossroads.
Everyone sees the sign post that points out the diverging
paths. It is plainly lettered ; its directions are clear to
those who can read. To the manufacturer who reads
aright the sign of the times the way to ultimate and estab-
lished success is clear ;
those who fail to in-
terpret correctly are
on the road to ob-
livion.
Ten years ago the
maker of pictures was
also confronted by a
sign post. At that
time, however, the de-
viation was marked
by the man who could
see the dramatic pos-
sibilities of the cinema
and the one who did
not dream of its de-
velopment beyond the
split-reel scenes. To-
day it is the parting of
the man who tries to
operate on the old-
time principles and
the one who sees that
operation must be adapted to modern business methods.
The path of the manufacturer, until he became estab-
lished, never was strewn with roses. He had battles to
fight and problems to confront just as he does now ; he
had to fight ignorance, skepticism and prejudice. Now
that the motion picture has been accepted as an established
institution, the manufacturer is confronted by a new
problem. His present battle is to put his business on a
basis in which the enormous and ever increasing cost of
production does not eat up all the profits.
The man who had the foresight to see the possibilities
in pictures ten years ago, after he was well started in
the field, had a relatively easy task to that confronting
the manufacturer of today. The cost of production then
was small ; no enormous amount of capital was required.
The motion picture was comparatively new and the public
was eager to see pictures in motion regardless of their
dramatic value.
Then came the divergence from the split-reel scenes to
the one-reel drama, a picture with continuity of action.
That was the first tremendous leap forward. Since that
time pictures have been developed to the multiple-reel
feature of today.
Gone is the time when two men can chase each other
around the block and whack each other with slapsticks
on a back lot platform and call it a comedy. It must now
be a carefully prepared effort, skillfully executed. The
George K. Spoor.
public has been educated to discriminate between good
and indifferent plays, and there. is practically no market
now but for the best.
Every manufacturer of consequence is striving to get
out better plays. This has meant a tremendous increase
in the cost of production. It has "gone up by leaps and
bounds. More competition has come and the market
flooded with poor or indifferent plays, selling for almost
nothing. The exhibitor also has hit the snag of compe-
tition and is looking for the best play at the least cost.
So while the cost of production has increased, the profits
have gradually diminished.
Gone are the days of the piker in the field. The man
with small capital can no longer compete. It now takes
vast resources and business acumen to carry on a success-
ful motion picture manufactory.
The manufacturer has awakened to the fact that his
profits are not what they were. For some time he has
been seeking the cause. Some have discovered the leak-
age and are taking steps to plug the holes.
The lightning growth of pictures and the large profits
naturally led to great waste. Money was literally thrown
away. What mattered it to the man who was making
millions that thousands were slipping out of his hands.
The motion picture industry was a new and untried field.
It had not adjusted itself to modern business methods. It
has been working toward this end for some time, but it
has not yet arrived.
Today the manufacturer of pictures is beginning to
look after the thousands, just as the man in every other
line of business has been doing. In the future it is these
smaller sums of waste that will constitute the margin
between profit and loss.
Undoubtedly the greatest waste has been in the pro-
duction end. In the past years there was a lack of
efficient preparedness in the making of pictures. They
were made in haphazard fashion. There was no con-
trolling force that mapped out far in advance the work
of the various directors, so that some would be working
on the floor while others were preparing scripts. There
was constant conflict, resulting in interminable delays,
with half of the force of directors and actors idle.
There was waste in studios not working full time and
waste in men drawing large salaries only working part
time. The delay of one meant the delay to the entire
force, so that there was leakage on every hand.
This has been more or less rectified by the manufacturer
of foresight, but the system is yet far from perfected.
The manufacturer who hopes to exist in this time of com-
petition is planning his production ahead. He is adopting
means to see that his producing force is working in har-
mony, so that it is not interfering with itself ; and working
in harmony with the various other branches of the indus-
try so that there are no hitches or loss of time to any
department. He is putting his production end on a syste-
matic, scientific, economic and efficient basis.
There is another waste that has grown through the
strong force of competition. This is in the excess in
accessories. Each exhibitor is feeling the force of com-
petition, so he must throw out as alluring a bait to the
public as possible. To meet the demand of the exhibitor
the manufacturer must furnish this bait or the exhibitor
passes up his picture, no matter what the merit, for one
with something more tempting to draw his crowds.
It will always be necessary to give the exhibitor first-
class advertising to attract his patrons, but it must be
1516
THE MOVING PICTURE WORLD
March 10, 1917
gotten out in a more economical manner and must be
utilized more economically through the various releasing
systems. It cannot be put out in wholesale quantities, for
fear a competitor has more material, as at present, allow-
ing* a large part to go to waste. These are only a sug-
gestion of the almost wanton waste of the past which every
manufacturer now realizes.
The manufacturer who will be in business a decade
from now will have read the sign of the times on the
crossroads sign post. He will have established his busi-
ness on a system of efficiency and economy, on modern
business methods. The manufacturer who is not doing
this now is on the greased skids that head straight and
swiftly to oblivion.
Persuading Actors Into Pictures
By Herbert Prior
When Directors Walked Broadway Looking for
Types and Actors Took Parts Only
for Pocket Money
MY FIRST introduction to the pictures occurred
about ten years ago. In those days the actor did
not seek the engagement, the director would walk
down Broadway and when he saw a player of the type
he wanted he would ask him if he had any objection to
work in pictures. It depended on how much money the
actor had in his pocket to tide over the summer months
whether he accepted or not. If the five dollars meant
anything to him he reported for work without any idea
what he was going to do — it might be to play the lead or
the butler. The pay was
the same, no matter what
the part was. But what
a difference today ; every-
one is in it or trying to
get in and the director
can pick and choose
without leaving his chair
in the office and the actor
for once in his life is
getting a decent salary.
Mabel Trunnelle.
Herbert Prior.
Some of the happiest
days I have spent in pic-
tures were at the Bio-
graph Studio, under D.
W. Griffith. Before re-
porting to work the ma-
jority of us left our ad-
dress (Biograph Studio)
at the agencies, so
if any theatrical engage-
ment hove in sight they could telephone us and we
would get enough time off to look into them. No one
of us in those days thought pictures would amount to
anything. I guess the theatrical managers thought the
same thing, as it took them a long time to get into the
game. The majority of that old Biograph stock today
are mostly famous and rich beyond any of their expec-
tations, and I'm glad of it, as they certainly worked
for it.
I left the Biograph and returned to the stage, but not
for long, as the company I was with came to a sudden
death. My next picture engagement was with Edison,
with whom I stayed three years, leaving to go with the
Majestic. I played a year there, then returned to Edison
and stayed three years. During my first year with Edi-
son I went with J. S. Dawley to Cuba. That was the
first time I had ever traveled at some one else's expense.
Nothing was too good for us, everything the best. I used
to sit down in the evening under a palm tree, take out
my theatrical date book and read over the one-night
stands and the bum hotels I had played the season before.
Then I came to the conclusion that pictures were the
things, and I prayed they might last forever and that I
could continue to live and put my feet under some one
else's table. At the present time I am under contract with
the Canadian Feature Film Company, Toronto, Canada.
Programs of Variety Will Come Back Again
So Declares Philadelphia Supply Man — Tells of Build-
ing Safe in Early Days to Store Twenty Reels.
By Lewis M. Swaab.
IN looking back over the last ten years I have seen
changes that indeed are remarkable. It was in 1904,
April, that I engaged in business for myself, and
at that time the rental of film was by no means as popular
as it is today.
Time there was when films were kept in safes and to
lend a reel of film meant more than what it is today. I
well remember having a safe made in the early days to
hold twenty reels and they were precious and as important
as the bank account.
Only a few days ago I met one who has been in the
feature film business for
about five years, but who
has never seen the or-
dinary fifty or one hun-
dred feet films used in
the early days. When
he was informed that on
many occasions twenty
films, each only fifty feet
long, or several films in
number, were used to
make up one reel, he was
dumf ounded ; yet in
those days this was of
common occurrence.
Of course the ordinary
exhibition of short length
pictures will not be re-
peated, but I am of the
opinion that the so-called feature film must to a certain
extent be relegated to the rear to make room again for
the program of daily release. It is beyond question a
fact that children are not interested in the ordinary five
reeler. The child wants variety, such as we had ten
years ago or more, and he will get it, come what may.
It was in the early days before the amateur photog-
rapher engaged in the supply business and called him-
L. M. Swaab.
March 10, 1917
THE MOVING PICTURE WORLD
1517
self expert motion picture engineer when the sale of a
machine meant a splendid profit. It was also in the day
when the industry was growing by leaps and bounds
because it was not yet in the hands of the reformers,
who hypercritically see wrong in everything and who
eventually saddled on us the unspeakable censors.
It is a long way from censorship back to the day when
one could rent a vacant store, and by the aid of a machine,
a few cheap chairs and a piece of muslin sheeting, engage
in a business that brought him returns far beyond his
most sanguine expectations. It is true that some, for a
paltry dollar, have made films that were to say the least
unfit to show to the general public, but those should have
been prosecuted by the police. However, the genus poli-
tician, who usually sympathizes with his constituents
when they complain, saw an opportunity to create posi-
tions for his henchmen, hence censorship, which is at
once uncalled for, un-American, and by no means un-
biased ; those who take themselves seriously actually think
they are preserving the morals of millions, whereas they
are merely forcing their opinion on the masses. Per-
haps we would not object, were they capable and ef-
ficient and of the proper calibre, but they are not selected
for their fitness so much as they are to satisfy the political
ambitions of those to whom they owe their appointment.
To look back ten years, one can truthfully say, "Them
was the happy days." I take this means of wishing you
continued prosperity.
From a Pennsy Barroom to the Rialto
Roxy Tells a Story of Romance and Battle, of
High Hope and Hard Hustling
and His Reward
IT IS now about eight years since I first went into the
moving picture business, but it seems only yesterday
that I stood up on my little balcony in the old dump
of a hall behind the barroom at Forest City, Penn., with
its 250 undertaker's chairs, an old Power No. 4 Machine,
a screen made from an old bed sheet, and a second-hand
piano. We were running then three single reels for 5
cents. To me those days afford the most pleasant recol-
lections. How I worked and how I strived, but it didn't
discourage me — I loved it.
I used to get up in
the morning at day-
break, and go out and
paint my own signs on
paper that I procured
from the printing of-
five — ordinary one-
sheets of different col-
ors— and I became
quite adept with the
brush. I used to ar-
range my music for
the orchestra, which
consisted of a piano
player, and then I
went up and cleaned
my machine. When I
had everything spick-
and-span, I cleaned
the theater, met the
train in the afternoon,
got my films, looked
them over, and saw
S. L. Rothapfel.
that the patches were in good shape. Then I was ready
to make my announcement from the back of the little
balcony, where the people had to turn around in their
seats to hear me. Gee, those were the good old days.
I remember one instance when I had to get an old
Vitagraph reel which I had advertised. I walked from
Forest City to Carbondale in a blinding snowstorm, a
distance of seven miles each way, so that I would not
disappoint my patrons. I left at 4 o'clock in the morning
so as to return at 9.30 and not disappoint my audience.
That audience consisted of four people. Shortly after
this, however, I began to build up.
A Mr. Shirley, who is still manager of the Wilkes-
Barre branch of the General Film Company, took me
to a convention, where I met, for the first time, a great
many men with whom I was destined to be thrown into
contact later. I voiced my dreams and my ambitions to
a Mr. Chalmers, who listened carefully and who believed
in me and who made me promise to write several articles
for the Moving Picture World, which I did. They were
the first I had ever written for the moving picture industry.
What I had seen at the film service convention so im-
pressed me that I immediately began to look for larger
fields.
Then came my invention of the daylight pictures and
the trip around the country putting them in the different
theaters. Next came my management of the Alhambra
Theater in Milwaukee; then my sojourn in Minneapolis,
then my coming to New York.
It is like a dream or a tale from Fairyland, but here
I am, safely ensconced in the Rialto, still dreaming and
still wishing to do bigger things, and just as dissatisfied
today as I was after my trip to New York the first time.
Some day perhaps I am going to have my fondest dreams
realized, to have a theater sO magnificent, so fine, so big,
so powerful that it will stand, not alone as a monument
to myself but to the entire moving picture industry.
I cannot express to you how grateful I am to the
Moving Picture World for what it has done ; to the
members of your staff, each and every one of them, and
especially to a former member of the staff and my good
friend James McQuade, who used to take me in a corner
and lecture me for hours and get cross if I didn't agree
with him. Never will I forget his first visit to me in
Minneapolis. Arm in arm we walked around the corner
and it was then I first discovered his fondness for the
spirit of Pebbleford and learned that his liver was out
of order, and that he was about to expire. Good old
soul, there isn't anything I wouldn't do for him.
It was the Moving Picture World that first gave me
any prominence, that discovered me, as it were. It told
the moving picture trade what I was trying to accomplish,
and may I take this occasion to congratulate it upon its
tenth anniversary and to wish it continued success along
the lines which have done so much to bring the industry
to the place it has attained. May it bend every effort to
fight the enemies of the picture relentlessly until the
picture is so big, so powerful, so influential it can laugh
with scorn at the puny attempts to discredit it. May it
wage the war against the grafters, continue the fight
against censorship, urge and demand cleaner pictures,
better pictures, better direction, and better stories. May
it insist and preach the doctrine of maintaining an ideal,
and never pander to a taste.
All of us in the industry must put our shoulders to
the wheel and assist your splendid publication in its fight
to place the moving picture on the highest pinnacle, a
place where I am sure all of us who love it and have it
at heart hope some day to see it.
1518
THE MOVING PICTURE WORLD
March 10, 1917
How the First "Independent" Started
David Horsley Tells an Interesting Yarn of His
Beginnings as a Producer
HAVING devoted the past ten years to the produc-
tion of motion pictures I have naturally been a
more or less important factor in the "game," as we
like to call it, but whether I have been a star or just an
extra is not for me to say, as naturally my point of view
might be prejudiced.
The things that stand out clearly in my mind from the
early days have a humorous tinge, although many of
them were tragic at the time. My entree into pictures
came about through meeting an old friend, whom I had not
seen for several years,
and I discovered that
he had been with the
Biograph Company
for two years. This
chance meeting led to
my opening a motion
picture theater, which
failed to pay expenses,
so after a few weeks
I closed it. This was
in 1907 and the loss
of a few hundred dol-
lars was a very seri-
ous matter. I decided
that I would get my
money back out of
the same game I had
lost it in if it took me
the rest of my life, so
after thoroughly can-
vassing the situation I
decided that the next
best bet was manufacturing, as there was a scarcity of
pictures. I believed that I could make better pictures
than were being made by any of the manufacturers ex-
cept the Biograph and Pathe, whose photography was the
envy of the other makers.
Not having any knowledge of manufacturing it was
necessary for me to depend on others to do the actual
manufacturing. Under the arrangement I made I was to
furnish the bank roll and sell the pictures while my
Biograph friend was to paint the scenery, write the
scenarios, select the actors, direct the pictures and any
other little thing that we had forgotten to enumerate. An-
other chance acquaintance, who had had experience with
Miles Brothers as a cameraman, was to obtain a camera
and act as cameraman, do the developing and printing and
a few more little things connected with the manufacturing
of pictures.
A small building, which I owned in Bayonne, New Jer-
sey, was made into a laboratory and the yard in the rear
of the building was floored over for a stage so that the
entire plant covered an ordinary city lot, twenty-five by
one hundred feet.
When the plant was ready for operation word was sent
to the laboratory expert, but he declined to proceed with
his bargain, as he had meanwhile obtained a "steady" job
at fifteen dollars a week and much preferred to follow
a conservative course rather than to come to me under an
arrangement whereby he was to receive twenty-five dol-
lars per week and one third of the "profits." No amount
of argument could move him from his determination, so
David Horsley.
in desperation I decided that I would have to do the
camera work myself. I needed a camera, however, and
the one that he was to obtain had in the meantime been
sold to a photographer in Cuba.
Bright and early the next morning I went to Orange,
New Jersey, and tried to buy a camera from the Edison
people, but they did not seem to be anxious to inflate Mr.
Edison's bank account with any of my money and ex-
plained that they did not sell cameras.
A visit later in the day to the Biograph studio on
Fourteenth street, New York, met with the same result.
As I was leaving the Biograph office my gloom was light-
ened somewhat by Edward Gausman, a stranger to
me, who either had a kind heart or had taken a liking to
me, and suggested that I might obtain a camera from
George Kleine on Sixth avenue. Through the visit to
Mr. Kleine's office I learned that cameras were not ob-
tainable in this country, but that they could obtain one
for me from England and that it would take from eight
to nine weeks to get it. I could not see my way clear to
wait eight or nine weeks, as I had learned that a combina-
tion was being formed and that unless I could get my
pictures on the market before the trust plans were car-
ried out I would be left high and dry with no market. I
was now in the project so deeply and the situation was
so serious I determined that something would have to be
done and done quickly, so I decided to build a camera of
my own. *
With no knowledge whatever of motion picture
mechanism, never having seen a motion picture camera
of any kind, I started to figure out in my own way the
mechanism that would produce the results. I worked
feverishly for several weeks, patting in many hours with
a few tools and finally succeeded in making a machine
that would answer the purpose.
The first picture I made, "The Cowboy's Escapade,"
would not be classed as a masterpiece according to present
standards, but in those days it was considered a good
picture and told an interesting story.
Any review of the old days would be incomplete with-
out some reference to the late J. P. Chalmers, .founder
of the Moving Picture World, and without doubt the
man entitled to the most credit for the rapid advance of
the art, for without his advice and knowledge, which he
gave just as freely to the struggling beginner as to the
more fortunate manufacturers who had already gained
a foothold, many of the present manufacturers would not
have survived in the fierce struggle.
Mr. Chalmers always advocated clean pictures and re-
fused advertising of questionable productions when the
finances of his publication were in a precarious condition
and demonstrated in more ways than one that he was
one of the least mercenary of men. His publication was
for a long time the only bulwark the industry had against
hostile legislation, which was inspired by the regular
theaters, who began to fear for their own interests, which
the growing popularity of the pictures threatened.
Personally I wish to acknowledge a debt of gratitude
to Mr. Chalmers for the advice he gave me during my
early struggles and for the photographic knowledge, of
which he seemed to have an inexhaustible store, and in
which I was sadly lacking. The friendship between Mr.
Chalmers and myself was never ruffled except on one
occasion and that only for a short time. At the time
when the patents situation was in its most critical period
Mr. Chalmers visited me at my plant to try and discover
the reason for certain photographic troubles that I had,
March 10, 1917
THE MOVING PICTURE WORLD
1519
and after we had talked some time and he was about to
leave for New York he casually asked me what camera I
was using. While I did not doubt his sincerity and trust-
worthiness I did not feel that it was wise to say what
camera I was using so I endeavored to turn the matter
off jokingly by saying, "I am using a Billiken camera,"
the toy called the Billiken being very popular at the time.
He did not catch the joke and said, ."Billiken, Billiken, I
never heard of that camera. Is it patented?" To which
I replied, "Yes, in all uncivilized countries." I saw im-
mediately that I had offended him and nothing that I
could say seemed to remove the first impression.
In the next issue of the Moving Picture World he
scored very heavily by stating, "In a conversation re-
cently with an independent manufacturer, who specializes
on cowboy pictures in New Jersey, I asked him what
camera he was using. To which he replied that he was
using the 'Billiken.' For making unsteady pictures we
can certainly recommend the 'Billiken' camera."
Mr. Chalmers soon recovered his kindly feelings
toward me and my enterprise and our friendship con-
tinued until the time of the accident which removed from
our midst the industry's best and most ardent advocate
and defender.
No Longer Unhonored and Unsung Cari Louis Gregory, f.r.p.s.
Giving Public Recognition to Cameraman Has
Done Much to Stimulate Artistry in
Motion Picture Production
OF all the square miles of paper besmeared with
printer's ink and lurid lithographic colors for the
exploitation of the motion picture perhaps as large
an area as a few square inches out of each 640 acres of
puffy publicity has been grudgingly given to the men
who made possible the popularity of the photoplay. I
refer to the cinematographer and to the inventor of cine-
matographic apparatus.
It is a sign of great portent that the real progress of
the cinematographic
art bears almost a
direct ratio to the in-
creasing recognition
of the hitherto "un-
honored and unsung"
workers whose labors
have brought the
camera to its present
high estate.
There is no stimu-
lus so great as appre-
ciation. Placing the
photographer's name
on the screen in equa-
lity with the author
and director has done
more for the artistic
and photographic im-
provement of the mo-
tion picture than any
other cause.
No less an author-
ity than the noted psy-
chologist Hugo Miin-
sterberg asserted that
the dramatic and emo-
tional possibilities of
the photoplay have not
kept pace with the improvement in photographic quality.
It is up to the producer and the director to get in still
closer collaboration with the photographer.
The past presages the future; the cumulative prog-
ress of the last decade will be more than duplicated in
the half score years to come.
Had I the space at my command I could fill the pages
of this entire magazine with the names and achievements
Carl Louis Gregory.
of those who have made important contributions to this
great industry. As it is, I can only name a few and omit
with regret many whose work has been as illustrious as
those who are mentioned. They all belong, the mentioned
and unmentioned, with the names that head the 'roll such
as Daguerre, de Abney, Muybridge, Marey, Aushutz,
Edison, Paul, Lumiere, Friese-Green, Pathe, Gaumont,
Carpentier, Jenkins, Latham, etc. Even some of these
like Edison have continued their labors into the last ten
years.
In the field of photographic materials many important
advances and improvements have been made by men who
are still devoting their entire efforts to farther refine-
ments. Among them are Kenneth Mees, Professor E.
J. Wall, George Eastman, James Wallace, Professor A.
B. Hitchins, Lumiere, Seywitz, Sangers-Shepard, and
Chapman Jones.
Smith and Urban have given us a glimpse of the limit-
less palette of nature's colors which will flash in all
their gorgeous glory on the cinema screens in the decade
to come. They are the vanguard of a patient army whose
goal will soon be reached. Already in their laboratories
such men as Joy, W. Burton Wescott, Professor H. T.
Kalmus, Dr. D. F. Comstock, C. W. and Van D. Kelly,
Frederick Ives, P. D. Brewster, Hernandez-Mejia, C.
Raleigh, W. F. Fox, and others are striving to make com-
mercially successful the natural color processes which
they have invented.
Camera construction has pushed forward under the
impetus of such men as Donald J. Bell, F. B. Cannock,
C. B. Akeley, C. F. Jenkins, H. A. Keepers, J. Roy
Hunt, Newman and Sinclair, Ernemann, Prevost, De
Brie, Ernest Moy, Schustek, Edison, Lubin and Com-
modore Blackton.
Electrical illumination has released the cinematographer
from the superstition of the sun god, and he now pays
allegiance to Steinmetz, Cooper-Hewitt, Kliegl, Wohl,
Mayer, Allison, with incense from cored carbons and
mercury vapor.
To the wide range of subjects impressed on the reten-
tive retina of the camera's eye, George and Ernest William-
son have added the limitless depths of the sea.
My allotted space is nearly spent and I can only hint
of the scientists who have coupled the motion camera
with the microscope and the X-ray ; who, with the ultra-
speed camera, reduce the flight of bullets to the appearance
of idly swimming fish or who compress a life cycle into
a few swift seconds. And last but not least, Bitzer,
Broening, Wykoff and their brethen of the camera crank
whose once unknown names are now limned in light on
thousands of cinema screens.
1520
THE MOVING PICTURE WORLD
March 10, 1917
Song Slide the Little Father of Photodrama BuCH%£K-
How Actors Posed tor Still Photographs in the
Days Before the Entrance of the Motion
Picture Camera
A LITTLE over twenty-five years ago 1 attended
an entertainment given at a church social and saw
a magic lantern performance and was very much
entertained at some of the funny slides as well as the
scenic illustrations and colored views.
While sitting, gazing upon them, an idea suddenly took
birth in my brain. "Why not have magic lantern slides
made for one of my songs and have it thrown upon the
canvas?" I waited until after the performance and met
the man who gave the entertainment, who, by the way,
was a Chicagoan and
a slide manufacturer.
I laid my proposition
before him and asked
him if such a thing
could be done. He
told me to have pho-
tographs taken of the
actors, as well as the
locations in which the
scenes of the song
were to be laid ; to
send him the negatives
and he would do the
rest.
I had just written
a song entitled "I
Love Her Just the
Same." There was
an act named "The
Silvers" doing a sing-
ing turn at the Al-
hambra theater in
Milwaukee — my home
town at that time —
and I asked if they
would consent to pose
for these pictures.
They were delighted
to do so, and that was
the birth, not alone of the illustrated song slide, but of
the moving picture play scenario of the present day, as
an article published ten years ago in the first issue of the
Moving Picture World will testify. By reading that
article you will find that the same methods that were used
in making song slides are now being used by the greatest
moving picture directors in making their scenarios.
In making song slides for "I Love Her Just the Same"
I laid out the scene for each line. Scene 1 contained a
farmhouse, with a loving couple seated about a table ;
scene 2, a quarrel; scene 3, the wife running away from
home with another man at night ; scene 4, the streets of
Milwaukee ; and so on, to at least twenty-six different
scenes. I was compelled to look for locations, as well as
the different types who were to appear in this song, and
I was just as careful in selecting the types and different
locations as the most celebrated producers of picture plays
at the present date. I purchased a stereopticon machine
for the Silvers, as well as a curtain ; rehearsed them in
the song, and.it was first sung at the Alhambra theater in
Charles K. Harris.
Milwaukee, where it created a sensation as the first illus-
trated song ever thrown upon a canvas.
The next song to be illustrated was "Break the News to
Mother." As I could not get the war scenes for this
song, I was in a quandary for a while, when suddenly the
idea struck me of painting backgrounds of soldiers fight-
ing, and to have them photographed. I never will forget
the rendition of the song with these slides. They were
simply awful. I was scared to death when the song
was put on for the first time by Joseph E. Howard, at
Haverly's Minstrels, Chicago, but in spite of the crude
pictures it was a novelty and the audience took it like a
duck takes to water. I was thunderstruck when I re-
ceived a telegram from Howard saying that the song and
slides were a sensation.
Edwin Thanhouser, who today is one of our greatest
moving picture producers, leased the Academy of Music
in Milwaukee and placed a wonderful stock company
therein. I conceived the idea of using regular actors for
the slides. I placed the proposition before Mr. Than-
houser, who gave me his help, advice and encouragement
and told me he would be pleased to allow me to use his
company any morning to make the pictures for a song I
had written, entitled "One Night in June." I laid out
the story in regular scenario form — thirty scenes ; obtained
one of the best photographers in Milwaukee, and scoured
Milwaukee for location. I then secured five carriages,
and with the entire company and a photographer I
directed the thirty scenes for the song, and the difference
could be seen the instant it was flashed upon the screen.
The actors knew how to pose, and in fact fell into it
naturally, and the slides and song were a wonderful
success.
Here is an illustration of how hard it was to secure
locations, etc., for pictures :
I had just finished a song entitled "Better Than Gold."
The story concerned a party of traveling men in a Pullman
parlor smoker, arguing as to what was better than gold.
They made up a purse of $10 in gold for the best answer
to the title. One of the traveling men said that he wished
that he was a child again on his mother's knee, back again
in the old home, and away from the world's sins, sorrows
and troubles, which he thought was better than gold.
Another traveling man wished he had $100,000. With
that money he could live comfortably and do a lot in
charity and live to a happy old age in peace and comfort.
The conductor, who had listened to the conversation,
butted in and in his gruff way told them their wishes were
all very good and true, but he thought the best wish he
could think of and which to his mind was far better than
gold was his wife, baby and home. The $10 in gold
was promptly turned over to him. However, how to
get the interior of a Pullman parlor smoker for these
slides was a puzzle.
John Hinsey was the superintendent of the Chicago,
Milwaukee and St. Paul road. I laid my plan before him.
He immediately saw the possibility of a great advertise-
ment for the road, as he knew the song would be sung in
every theater in the United States. He told me if I
would just take the first flash of the new parlor de luxe
train which had just been put on to run between Chicago
and St. Paul he would grant my request. I agreed, and
a beautiful parlor car was switched off in the yards, with
a conductor and a porter. At the old Planketon House
I found five traveling men who eagerly entered into the
March 10, 1917
THE MOVING PICTURE WORLD
1521
project. They were taken over to the train and were
rehearsed just the same as a moving picture scene is
rehearsed today, with the result that this song and slides
also created a sensation.
I believed in natural scenes. I did not like the idea
of painted drops, as they never looked natural when
thrown upon the screen, and the audience were commenc-
ing to "get wise" as to what was a painted drop scene and
what was a natural scene. When I wrote "Hello, Central,
Give Me Heaven," I needed the interior of a telephone
exchange, with all the girls at the board, to make the
slides realistic. I applied to the superintendent of the
telephone exchange and I was turned down flat.
While attending a banquet the following week in Chi-
cago I sat beside a man who, when he learned I was a
composer, grew interested. I told him of the trouble I
had in securing the interior of a telephone exchange.
He handed me his card. To my surprise I learned he
was the vice-president of the Chicago telephone exchange.
He told me I could use the interior any Sunday morning.
You can take my word for it, I jumped at the chance. I
rehearsed the girls at the board — especially one of them,
who was supposed to be the leading feature of the song,
and she acted the part just as well as any of the $10,000
stars today. When the scene was flashed upon the cur-
tain the applause was tremendous, as the audience recog-
nized the real thing. From that time on no more painted
drops were ever used by me in any of my illustrated songs.
Shortly after that time the New York publishers were
beginning to recognize the drawing power of illustrated
songs and were following in my footsteps. It was not
long before every publisher in the United States publish-
ing ballads was using illustrated song slides, and in every
vaudeville and burlesque theater throughout the United
States for many years the song slide held its own and
was always the hit of the bill until suddenly the moving
picture came into vogue, and that was the finish of the
slide business. Very rarely now, except in the very small
cities (and I doubt even if they are seen there at the
present time) can an illustrated song be seen.
The country is moving picture mad, just the same as
it was mad over the illustrated song slides, which has
gone the way all other novelties of that kind go when
newer novelties and newer inventions take their place.
Consequently, it was natural for me to write scenarios,
and so when the song slides passed into oblivion I turned
my attention to the writing of scenarios, and among the
original scenarios which I have written and which have
been produced in moving pictures and have all made
successes are: "After the Ball," "Always in the Way,"
"When It Strikes/Home," "The Hearts of Men," "School
Bells" and "Should a Baby Die?"
I am also working on a number of scenarios, taken from
some of my songs, such as "Break the News to Mother,"
"Somewhere," "A Mother's Duty," "Fools in Bohemia,"
"The Girl Who Forgot," and one hundred others which
will soon be produced in moving pictures.
Al Jolson, one of the biggest singing comedian stars
in America today, was one of the earliest singers of illus-
trated songs, under the team name of Jolson and Moore.
He sang with illustrations "Hello, Central, Give Me
Heaven," "There'll Come a Time Some Day," "I've a
Longing in My Heart for You, Louise," "For Old Time's
Sake," "Just Behind the Times," and many others.
Meyer Cohen, the "California Baritone," was also a
famous singer of the illustrated song, and whenever his
name was flashed on the screen on a slide it was always
the recipient of a round of applause. He was always
given the hardest part on the bill, viz., to close the show,
and invariably was the hit of the bill, which only goes to
show the hold the illustrated song had upon the audience
at that time. Some of the best singers in America today,
stars in comic opera and musical comedy, were graduated
from the illustrated song slide class.
Joseph Howard, who is a star in vaudeville now, for
many years sang my illustrated songs. In fact, if all the
names were to be mentioned of all the stars today it
would cover an entire page, and in the title of my new
song, entitled "You Came, You Saw, You Conquered,"
the story is told.
The slides came, saw and conquered, and passed away
into oblivion, as I stated before, for something newer and
something more wonderful.
A Short Story of Large Contracts
Resume of the Many Changes That Have Been Effected
for the Better in One Decade.
By Harry Schwalbe.
REMARKABLE changes certainly have taken place
in the last decade in the exhibition, distribution and
manufacturing end of our business. The exhibiting
end has doubled over the five-cent show of the old-time
store variety to theaters of large seating capacity and
prices of admission ranging from ten to fifty cents.
About ten years ago most of the theaters were con-
ducted by three persons, one man at the door, a piano
player and an operator. At the present time when visit-
ing the up-to-the-minute theater you are first met by a uni-
formed footman ready
to open the door of
your limousine, then a
polite ticket agent,
then an attentive door-
man, then a courteous
usher requests you to
follow him to a chair
that costs about twen-
ty times as much as
the chairs cost when
this business was
started ; suitable mu-
sic is arranged in
keeping with the
theme of the feature
which is projected. In
place of the old tinny
rattle-trap piano you
find an orchestra of
skilled first-class mu-
sicians, in addition to
which there is usually
an organist receiving
about eight times as
much salary as the
pianist formerly received. The ventilation of the theater
is carefully looked after, loud smelling so-called "disin-
fectant" is entirely done away with, and nothing but pure
air, and in many cases washed air, is the only ventilation
that the theater of today has.
In addition to this the average program of today is care-
fully balanced and selected. Great care and many hours
of thought are given to this phase of the work by careful
theater managers. Where formerly anywhere from five
hundred to one thousand feet of film were given to the
public at an admission of five cents, today the average is
at least eight thousand feet of film.
The distribution of film has changed likewise. The
autocratic dictatorial exchangeman is fast disappearing.
Harry Schwalbe.
1522
THE MOVING PICTURE WORLD
March 10, 1917
The time has passed when the object of the exchangeman
is to charge the exhibitor arbitrary prices, little caring
whether the exhibitor can live or not under the burden
that is imposed upon him, and the time has come when
the exchangeman assists the exhibitor to select his pro-
gram and arrange the prices therefor so that the exhibitor
will have a reasonable chance of realizing a fair return
on his investment. This same spirit of co-operation is
rapidly coming to the front between the exhibitors and
exchangemen all around.
Needless to speak of the improvement that the manu-
facturers have made. We all remember the subjects that
varied from fifty to seven hundred feet in length; a
comparison in our mind between these subjects and the
immense spectacular, well acted features that are being
offered today with high-priced stars, expert camera-
men, beautiful lighting effects and gorgeous settings, will
satisfy us our business certainly has made remarkable
strides in the past ten years.
I hope that the time is not far distant when a general
spirit of co-operation on the part of manufacturer, dis-
tributor, exchangeman and exhibitor will make it possible
for our industry to reach still higher planes.
Directing, in Other Days Was No Snap
Silent Bill Describes Some of the Difficulties Surround-
ing Picture Making with Scant Personnel
and Small Purse.
By William F. Haddock.
I HAVE often wondered what some of the present day
directors would do if they were confronted with the
problems we who were directing in the early days of
the industry met. In those days it was hard to get actors
to work in the pictures, as they were looked down upon
and considered somewhat in the light of a joke, and
to admit that you were a celluloid actor was to lay your-
self open to ridicule. Our scenery, which was painted
on canvas, was used over and over again, until the slight-
est movement caused it to wave like a flag flying in the
breeze. If we re-
quested the use of a
residence for our ex-
teriors we were
frowned upon and
often threatened with
the dog. Added to
this, we had no assist-
ants, and usually had
to write our own
scenarios and very
often had to act as
our own property
man ; not infrequently
doing carpenter work
as well and helping to
construct our sets.
We had no location
man, consequently we
would leave the studio
in the morning with
our actors in autos,
bus or trolley cars
and ride until we found something near what we wanted,
and then beg, borrow or steal the privilege of working
there ; and all this for a very nominal salary. The close-
up and fade-out, used so extensively today, were un-
known, and not half the cameramen knew how to make a
double exposure. The director of today has his scenario
constructed by a specialist in that line, at least one assistant
William F. Haddock.
and a staff of scenario writers, carpenters and property
men at his disposal ; a trained technical director, a thor-
oughly competent cameraman and a location man ; in ad-
dition to all this he has a flock of automobiles at his dis-
posal to transfer his people from one location to another,
and is not looked upon by property owners as a highway-
man fit only for the noonday meal for the inhabitants of
the kennel.
Today a director can spend any amount he desires on
any and every scene of his picture, but in those days if
wc spent more than ten or fifteen dollars on a prop it had
to be one that was used through the entire picture. If
one of us had suggested hiring a railroad train for one
scene we would have been considered a fit subject for
"Matteawan. Being obliged to economize in this way at
one time nearly landed me in jail, as the following little
story will explain :
We were out on the marshes in the vicinity of Hacken-
sack working on a picture that was to be known as "The
Trials and Tribulations of a Cameraman." The idea in
the scene was for a cameraman to be grinding on his
camera and be struck by a train, after which he would
pick himself up and brush off his clothes and go back to
work.
We made arrangements with the conductor and crew of
a local train to pay no attention to a dummy that had
been placed in the middle of the track with a fake camera,
as a substitute for the regular cameraman. We had quite
overlooked the fact that a mail train was due about that
time and the local took a siding to let it go by. It is quite
probable that the crew of the local supposed that we
knew all about the mail train being due first, but we
didn't. Along came the mail train bearing down on the
poor dummy. When we saw it was going to stop we
began to realize that in about half a minute more we
would be guilty of holding up the United States mail, and
therefore liable to imprisonment. There was nothing to
do but run, and there was no place to run except through
the swamp. All hands, men and women, floundered in
the mire while the mail train came to a halt quite close
to the dummy cameraman. I have no idea what the con-
ductor had to say, but I do know that when we got into
Newark that night we were a sad looking lot and kept to
the dark side streets to make sure that we would not be
arrested for vagabonds.
I was one of the first directors to take a company away
from New York, and this happened shortly after my
introduction into pictures, when I went with a few Edison
players to Savannah, Ga. There, after one week, I was
left, through a misunderstanding, with a cameraman and
with very little money. I loafed for about three days, and
then my Yankee blood rebelled over the fact that expenses
were piling up and no results were being obtained. I
took my nerve in both hands, got out the camera and went
to work. On the day the new cameraman arrived I
finished a one-reel picture, that, while not perfect in pho-
tography, was one of the best sellers of the day. Since
that time I have made pictures in all parts of the United
States, Mexico and Cuba. I have seen the companies
that were the leaders then stop producing entirely or pro-
duce under another name ; companies that were unheard
of and undreamed of then rise to the top.
Today the names of Lasky, Zukor, Fox, Laemmle,
Powers, Brady, Goldfish, Selig, Hutchinson, Rolfe and
Freuler are known as leaders in the business. Will they
still lead ten years from now, or will other names take
their places? Or will some one man dominate the indus-
try as Morgan did the banking and Schwab the steel in-
dustry? Who knows? I don't, but I hope I'll be here
ten years hence to read the answer in the Twentieth Anni-
versary Number of the Moving Picture World.
March 10, 1917
THE MOVING PICTURE WORLD
1523
When the Field Was Fresh
By A. Kessel, Jr.
Possibilities in Early Days Astonished Kessel
and Baumann— Found that Renting Paid
and Manufacturing Paid
CCrrMiE last ten years in moving pictures," said
A. Kessel, Jr., president of the New York
■*- Motion Picture Corporation, "have seen the
business bound forward With wonderful strides. I
think it safe to say that the world has never known
a business which has multiplied so marvelously in so
short a time.
"Ten years ago I had no idea of what a moving pic-
ture was like, other than it was a series of photographs
of people moving to and fro.
"I will never for-
get," said Mr. Kessel,
smiling at the recol-
lection, "how I came
to enter the field. It
was in 1908. I loaned
a friend $2,500, and
when the money was
not forthcoming I
went to see what
property he had, to
protect my loan. He
showed me six reels
on a shelf in a little
office. I didn't know
a reel from a Chinese
prayer, and I asked
him what they were.
He said he rented
them out to moving
picture people and
then he explained his
business.
"It looked good to
me. When I asked
him if he knew
where there were any more reels, he said a fel-
low in Brooklyn had thirty, but wanted $5,000 for
them. I bought the thirty reels for $2,800 and that
was how I started my first exchange.
"Then six or seven of us got together and formed
a little combination. We districted the city into ter-
ritories and agreed to keep the price up to a certain
point — ten cents a foot ! Some of those in the com-
bination started other exchanges outside of New York
City.
"I had a pal, named Charley Baumann, who had a
small commission office on Sixth avenue. I took a
part of Charley's little office, put in a few films, placed
a man in charge, and made Charley a partner for the
use of his office. Charley didn't know anything about
moving pictures and gave me the laugh when I de-
clared him in. 'Don't bother me,' he said.
"This was my sub-exchange. At the end of the first
week when my manager gave Charley $210 as his
share, Charley didn't say anything, but his look meant,
'My God, this can't be right !'
A. Kessel, Jr.
"Next week, when his share was $320, he began to
come down early in the morning and look around to
see what a film was, and got busy with me in renting
them. In a month Charley's bit had gone up to $1,000
a week, and then it quickly shot to $2,000 a week.
"Right at this juncture, the other members of our
little combination got sore at me for running a sub-
exchange and they fired me out of the association.
This put us in a devil of a fix, because we had about
$30,000 worth of film on hand and we couldn't get
any more, for the reason that the people in the asso-
ciation who made the pictures would not sell us any.
Of course, I knew a film was a moving picture, but
I had no more idea of how the moving pictures were
made than a baby knows how to run an aeroplane.
But there was nothing to it — we simply had to make
the pictures !
. "Say, the first picture we made was a wonder! We
had no story, but I directed it. And such a cast!
Charley Baumann was the father. He played the old
man and nearly broke his neck coming downstairs,
and shook hands with everybody in sight in the first
two hundred feet. Charley certainly put in the action.
As a picture it was a scream, and I want to say right
now that there is one picture in the world that will
never be thrown on the screen again for love or money.
"Well, we made three pictures and then put a little
2x4 ad in the Moving Picture World, announcing three
coming releases.
"It was agreed that the first picture was not to
cost over $200, and when we figured it up and found it
cost $215 we had an all-night fight and the partner-
ship nearly split. We finally compromised by cutting
off an excess wagon charge of $2 and let it go at $213.
This first picture, by the way, brought us in $2,300,
and when we figured over $2,000 profit on that first
picture we said to ourselves : 'By Golly, there's some-
thing wrong here !'
"Well, we went on and prospered — prospered be-
cause we made good pictures, and then the General
Film people began to sue us, claiming we had infringed
their patents. They tried hard to put us out of busi-
ness and how they nearly succeeded is a matter of film
history. We fought them in every possible legitimate
way, and when they sent around men to smash up our
cameras we hired men to smash up the men they hired
to smash up our cameramen. It got so we never sent
out a cameraman that was not protected by at least
ten strong-arm guys, who smoked Havana cigars and
lived on the fat of the land.
"Through all the bitterness of that desperate fight-
ing and that deadly competition, we tried to make
better pictures than anyone else and I think we suc-
ceeded. They got after us in every possible way, and
we retaliated in kind. Finally, we got together all our
available assets and put $135,000 into a plant in Brook-
lyn. Then we hired away from the Bk>graph Com-
pany every good actor they had and doubled their sal-
aries. But our laboratory man failed us, and over night
our whole investment of $135,000 went overboard. We
were cleaned ! The Biograph gave us the laugh and put
up a two million dollar plant, but we stuck at it and now
we have four studios, running capacity.
1524
THE MOVING PICTURE WORLD
March 10, 1917
"If we have succeeded in spite of all obstacles, it is
because we have conscientiously endeavored to give
exhibitors the very best product at the lowest possible
rate. We have spared no money in endeavoring to
put out week after week the best pictures in the
market. We have turned over many a picture for less
-money than it cost us to make, but all the while we
Ihave remained steadfast to our set purpose — namely,
to give quality and to give no offense.
"Mr. Ince and Mr. Sennett are recognized master
directors in the business. An Ince Kay-Bee and a
Sennett Keystone are the standards of moving picture
excellence today.
"When I look back and think of the sturdy battles
we fought, and the hardships we endured, and realize
finally what we have achieved in the moving picture
world, I cannot help taking a little pride and comfort
in the fact that all our worry and work have not been
in vain."
Reminiscences of Picture's Babyhood Days
By Edwin
Thanhouser
Interesting Details of Difficulties Under Which
Manufacturers Labored— Shoveling Snow
from Stage and Making Locale
Fit the Clime
IN NOVEMBER of 1909 the walls of our first New
Rochelle studio were up and waiting for the glass for
the skylight. We experienced a long delay in the de-
livery of this glass, just as we had a long delay in obtain-
ing anything connected with building a studio. Every-
thing had to be made. There were no stocks of cameras,
perforators, printers or lamps available, or any of the
necessities of moving picture making. Our failure to
get glass to cover our roof did not deter us, however, from
laking pictures. Winter was coming on early, but our
i enthusiasm was not to
be chilled. Though
we had a roofless win-
ter studio, yet we de-
cided to start our pic-
ture career. A big
stove, with a few
screen lean-tos for
dressing rooms, were
to make it possible. It
was necessary each
morning to shovel
snow from off of our
stage before beginning
work.
I remember well
Christmas Day of that
year when the studio
was all buried in
snow. The happy idea
occurred to me to use
the snow by changing
the location of our
story to "In Siberia."
It wasn't long before
our stove and the sun
melted our scenery
completely and another change in the script was necessary.
The scene shifted suddenly to "Later — A Warmer Clime."
Our company was exceptional, for we had an estab-
lished scenario department to start in with. This was a
novelty in that the other independent companies depended
upon the morning's mail and the immediate inspiration
of the director for a scenario. I remember asking Mr.
JLonergan to write me a moving picture scenario after I
Edwin Thanhouser.
had outlined to him what my ideas were and what the
requirements should be.
The result was a script called "The Mad Hermit."
There were plots and counter-plots enough in this one-reel
subject to make up any twelve-reel melodrama of today.
It started out with a stunt — a runaway horse pulling a
buggy containing a man, a woman and a baby. As the
horse galloped madly by the mother saw a white-haired,
long-bearded hermit cross the road. It was quite natural
for the mother to throw her child in the hermit's arms to
save its life. Of course we used a fake baby. We re-
hearsed the scene so diligently that our dummy was all
worn out by the time the scene was ready, and when the
scene was finally taken and the supposed child was thrown
from the carriage the sawdust broke lose and turned into
a veritable snowstorm effect. At any rate, it looked like
a snowstorm on the screen, and we changed the title to
correspond.
Our first release was called "The Actor's Children," a
one-reel subject with "heart interest." At this time there
was only the Patents Company supplying regular releases.
We independents, five in number, were in the early
months of our career. We had no established market
and we had to sell our pictures to such scattered exchanges
throughout the country who were unable to purchase the
product of the Patents Company and who longed to get
into the business.
I took a chance and boldly made nineteen copies of
"The Actor's Children" without a single bona fide ad-
vance order and sent them out to nineteen dealers through-
out the United States. Most of the exchanges were un-
prepared for the sudden responsibilities of buying a
thousand-foot subject without thinking the matter over
several weeks. The result was that out of the nineteen
copies sent out ten were returned, most of them .with let-
ters saying that they were agreeably surprised at the
interesting production we had turned out, and if we ex-
pected to make another one to be sure and let them see
it, as they would enjoy looking at it. Some said they had
all the films they needed that month.
Our next film was a picturization of the well-known
novel and play, "St. Elmo." "St. Elmo" was having a
New York run at the time, and our picture made an in-
stantaneous hit. I only printed ten copies of "St. Elmo"
to start in with, and sent them for the most part to the
exchanges that had bought "The Actor's Children." The
fame of "St. Elmo" soon spread, and I had telegraphic
orders for more prints, until I had disposed of twenty-five.
Then "The Actors' Children" began to find its own, and
soon I had disposed of the ten copies that had been re-
turned to me from my first attempt. Our second picture,
"St. Elmo," indicated that I was early in the game of
making picturizations of novels and stage successes. In
March 10, 1917
I HE MOVING PICTURE WORLD
1525
the early days I produced "Jane Eyre," another picture
play from a novel, and "Thelma," a picturization of the
novel and play. Soon we put out "Romeo and Juliet" —
the first company among the independents to put out a
two-reel subject, and the first to put out a Shakespearean
production. "Romeo and Juliet" in two reels was too
much for our exchanges to absorb at one time, so we
had to put it out one reel at a time — a week apart.
Dickens' "David Copperfield" in three reels followed
not long after, and this had to be put out one reel at a
time, so that it took three weeks to get out the three-reel
subject.
Early in the moving picture business I made a state-
ment that the time was coming when one moving picture
would provide a whole evening's entertainment. I was
ridiculed for this, and that was only seven or eight years
ago.
"The Vicar of Wakefield" was one of our subjects pro-
duced in the early days in one reel. We are now about to
market this same subject in eight reels, featuring Fred-
erick Warde. The eight-reel subject just completed
marks the most ambitious production the Thanhouser
Film Corporation has thus far attempted.
I suppose every producer who entered the film business
had certain ideals as to the needs of the art. My pet ideas
were always that we must have good actors, and that
there should be some repose in the characterizations in-
stead of the then proverbial jumpy, quick action. The
idea in the early days was that motion pictures should
have as much motion as possible — never mind the acting.
In one of our early productions, "Pocahontas" by
name, we tried a dissolve for the first time, and though
it jumped and shook and shivered, we received telegrams
from all over the country and columns of praise. It was
commented upon everywhere.
A funny thing happened when we were taking a one-
reel subject called "A Girl of the Northern Woods." A
minor part of a woodsman was intrusted to an ambitious
young actor, and his principal work consisted in setting
in front of a log cabin and smoking. He had rehearsed
this scene with becoming modesty and restraint, but all
the while he was plotting to steal the center of the camera
for himself. When the photographer began to turn the
crank my woodsman at the same time began to smoke, and
he smoked and smoked and smoked — like the consoli-
dation of seven chimneys, his idea being that an unusual
column of smoke would rivet all eyes upon him. When
we developed the negative we found the scene so clouded
in smoke that the entire action was lost in a dense haze —
the effect of one pipe and an overzealous actor.
One of our early pictures, a comedy, had in its principal
feminine role a leading woman with the real "erratic
temperament." She seemed hopeless, such were her ec-
centricities of temper. In one scene we employed a live
monkey. When this temperamental leading woman at-
tempted to pick up the monkey it bit her in the finger, and
from that moment she was a changed being, a sweet
tempered, amiable and almost angelic actress.
Most of the early manufacturers will remember the
universal practice of placing the company's trade-mark
on every scene, whether exterior or interior, that they
made. It was with pride that we put a big "T. Co." in a
king's palace, in Juliet's tomb, in a slum scene or a fash-
ionable drawing room, or in our exteriors. Location
never embarrassed us. We, together with other manu-
facturers, put the largest sized trade-mark we dared in
the most conspicuous place in every set.
We put on "Uncle Tom's Cabin" in one reel and offered
it at the same time that a rival manufacturer was putting
it out in two. I remember a bit shamefacedly that I ad-
vertised broadcast : "You can see the whole thing in one
reel — why buy two ?"
It was not unnatural that exchangemen in the early days
were totally mistrustful of the ability of a would-be man-
ufacturer to make pictures. "You say you can and are
going to, but show us," was the invariable answer to your
prospectus of what you intended to do as a manufacturer.
They would buy one picture and at the same time express
an almost certain opinion that that was the last good
picture we could make. There was no stability in the
business, and many of us would not look more than thirty
days ahead for the permanency of our business life.
A Toast to Those Who Made Mistakes
Courage of These Men Made Present Eminence of
Industry Possible, Says "Pop" Lubin —
One Weak Spot Yet.
By Siegmund Lubin.
IN commemorating its tenth anniversary The Moving
Picture World will doubtless thrill with admiration
over the motion picture achievements that mark the
beginning of a new decade.
Let me bespeak a tribute to the mistakes that have
been made and the men who had the courage to make
them. Each of these mistakes has served as a stepping
stone to success.
Without them the industry could not have attained
its present position of eminence. So, while the loving
t. cup is being passed
around, let each of us
grasp the opportunity
to drink a toast to the
man who made mis-
takes.
It is due to him that
the experimental stage,
with its manifold diffi-
culties and staggering
cost, has been passed.
The shoals and reefs
have been charted and
buoyed and the motion
picture navigator of
today in shaping his
course is enabled to
steer clear of the rocks
that threatened the voy-
ager of yesterday.
While out of the
breakers and headed for
the port of perfection
it is not yet all clear sailing for the motion picture craft.
Storms will still be encountered. Fog and collision
are still to be entered upon the log of the navigator. But
guided by the charted experiences of the adventurous
pioneers, the man at the helm will be serene among
obstacles which once spelled disaster.
Facing the future with confidence born of priceless
experience founded upon mistakes the worker in the
world of motion pictures should be an optimist.
All of the mistakes, however, have not been made. It
is my belief that I have put my finger on one of the
weakest spots in the structure. For some time I have
been working out a plan to remove it.
In the near future I hope to put into practical opera-
tion the plan now being evolved. I believe it will score
immediate success.
Meanwhile, and to all, may you live long and prosper.
Siegmund Lubin.
1526
THE MOVING PICTURE WORLD
March 10, 1917
Twenty-Four Years in the Picture Business
That's the Record of George Breck,
Man of San Francisco — A
Reminiscence
GEORGE BRECK, of the Breck Photoplay Supply
Company, Inc., of San Francisco, began his con-
nection with the moving picture business in 1893.
Twenty-four years is pretty near the limit. It's so long
ago Mr. Breck is satisfied that his setting up of a motion
picture projector in the Orpheum Theater in the Bay City
in the year named was the second event of that description
within the confines of the United States. It was an Edison
Vitascope Mr. Breck mounted, one that previously had
done business in one of the large theaters in New York.
The affiliation then es-
tablished in the in-
dustry Mr. Breck has
never broken.
Mr. Breck in the
early days built a pro-
jector known as the
Picturescope, of
which many were
sold. He was threat-
ened with infringe-
ment litigation, but
instead he became the
agent for the Edison
machine. This was
about fourteen years
ago.
Mr. Breck built up
a large coast trade in
motion picture sup-
plies. On January 1,
1916, the business was
incorporated under
the name of the
Breck Photoplay Supply Company, Inc. The growth of
the Vitaslide Company, in which Mr. Breck was deeply
interested, had so expanded it became necessary for him
to incorporate that also and to bring in managerial as-
sistance. Thomas Maguire, an old time exhibitor of Port-
land, Oregon, came in as manager and part owner. The
company is doing a large wholesale and retail business,
covering the entire coast with its distributing agencies.
In the early days of the business Mr. Breck traveled
through the coast towns doing stereopticon advertising and
lecture work. On one of these occasions he gave an ad-
vertising outdoor exhibition in the temperance town of
Pomona, in Southern California. The projector was
placed in the second story of the building over an awning
so that the operator could not see the sidewalk under-
neath, the picture being projected on a screen on the
opposite side of the street. The exhibition being a little
late in starting, nobody appeared on the street to see the
"ads" and pictures, but, nevertheless fearful noises, howls,
screams, stamping and ravings were heard on the sidewalk
under the awning. Mr. Breck could not imagine what
was going on unless some man with the tremens had got
in the wrong town.
The next day when Mr. Breck was around collecting for
the "ads" one man threw down the money with a look of
disgust saying, "There's $3 gone to — ." Upon making
inquiry as to why this statement was made, the man re-
plied that there was no one out to see the exhibition. Mr.
Supply Breck promptly responded this could not be true, as the
noise on the street established the fact that there was
some one there. To the astonishment and everlasting
amusement of Mr. Breck the man loudly replied : "That
was me. I paid for the ad and thought I would try to get
somebody out to see it."
Gecrge Breck.
Independent Production Made Balboa
Horkheimer Brothers Have Always Been Independent
Producers, Says Balboa's President.
By H. M. Horkheimer.
THE plant of the Balboa Amusement Producing Com-
pany at Long Beach, California, is the best indi-
cation of what has been accomplished by my
brother and myself since we first started making pictures
in 1912. At first it was a game of hide and seek with
the sheriff for us, because money was scarce and obliga-
tions were very much not so. But we pulled through.
The plant that now occupies all four corners of two
intersecting streets grew from one small building in the
space of four years. Balboaville, as the section of Long
Beach is now called, is
a community all by itself
with a population of
more than 350 workers.
It comprises a score of
buildings, substantial, at-
tractively finished and
set off by appropriate
landscape gardening.
The initial capital of
$7,000 has been turned
over and over. At pres-
ent the Balboa Studio
represents a very sub-
stantial investment, and
is operated at a weekly
expense far in excess of
the original capital. It
is the property of E. D.
Horkheimer, my broth-
er, and myself. He is
associated in the active management of the plant and is
secretary and treasurer of the Balboa Company. I hold
the office of president and general manager.
When I decided to enter the film world I determined
at the very outset to be an independent producer. I have
always remained such. I attribute any success that may
have been ours to that reason. I endeavored to avoid
what to my mind was the handicap of tying up to a single
release. The result has been extremely gratifying and, I
believe, Balboa is at present one of the largest actually
independent motion picture studios in the industry.
At the present time Balboa has three active outlets —
Pathe, General Film Company and B. S. Moss. In our
time we have sold pictures to William Fox, the World
Film Corporation and other well known distributors. I
believe that our position in this respect is unique in motion
picture annals. We have proceeded on the assumption —
the fact, rather — that there is always a market for good
pictures.
The Balboa Company has made a vast amount of money
since going into business. Aside from what has been
acquired for operating expenses and a good living the
profits have all gone back into the business. That's the
way we have kept on enlarging. We have never resorted
to outside capital.
H. M. Horkheimer.
March 10, 1917
THE MOVING PICTURE WORLD
1527
A Glimpse Into the Past
By J. Stuart Blackton
Happenings of the Early Days Told by One Who
Took an Active Part in Them— Tricks
That Won't Pass Muster Now
JUST before the great San Francisco fire we erected
our first Vitagraph studio building. It seemed rather
a fine and inspiring thing to have an entire structure
all our own, set in the midst of our own broad acres in
Flatbush, just on the hither side of Sheepshead Bay. We
had been producing pictures for quite a few years already
—in a rented room, and on a house-top, in the down town
section of New York. Now, we told ourselves, we would
do pictures that should have the benefit of all
the trimmings and improvements. Before the cement-
block walls of our
new motion picture
home were fairly up,
however, we realized
that we had made one
very vital mistake.
We ought to have
planned a building
just four times as
large as the one we
were rearing. Other-
wise put, the progress
of our business out-
distanced our archi-
tectural foresight in
the ratio of four to
one — even while our
walls grew before our
eyes.
A few years earlier,
housed in a little
eight-by-ten studio,
my partner, Mr.
Smith, and myself,
had sent flocks of lit-
tle home-made and
home-grown films out
toward the American
public. Harbingers they were — of the vastly bigger
things to be. The American public had responded
so heartily that the Flatbush studio, which had once
been a dream, resolved itself into an actual duty. But
we hadn't gauged the extent of that duty — it had turned
out so much bigger than our expectations. We con-
soled ourselves that we had at least plenty of room and
that more cement blocks might be purchased and laid
one on the other. This studio, with all the trimmings
and improvements, about which we had dreamed, re-
vealed itself as the merest nucleus of things to come —
before we had even housed ourselves in it.
In spite of all that, there was much thrill and zest in
being able to send out pictures that represented the very
summit of the art — for those days.
Take "Raffles," for instance. How proud we were to
be able to describe so huge a feature in our business pros-
pectus. One of these neat catalogues de luxe is before me
as I write. A few quotations at random will give the
film fan of to-day a better idea of this picture of yesterday
than any words of mine: "By arrangement with Kyrle
Bellew and Liebler and Companv, 'The Adventures of
Raffles the Amateur Cracksman, Seven Thrilling Adven-
tures in Eighteen Wonderful Scenes.' "
Stewart Blackton.
If our eye now skips to the bottom of the page, we will
learn that "Raffles" was 1,050 feet long, a most sensa-
tional size. On this same page, the various adventures of
"Raffles" are described in detail. The general character
of this synopsis may be illustrated by a quotation from the
paragraph labeled "The Third- Adventure."
"Raffles . . . rescues his pal in a very nervy
manner. This subterfuge is very cleverly executed,
and the audience really sees the point and admires
Raffles' stratagem."
Happy innocent days — when a catalog could assure an
exhibitor, with candid pride, that an audience sees the
point. We can't always do that now. Exhibitors have
grown skeptical.
In that year of 1905, I had not yet outgrown my fond-
ness for all kinds of "trick" photography, generally of
my own devising. What pride I took in carrying out all
the weird happenings in "The Haunted Hotel" ! By means
of a stop mechanism in the lens-shutter, I endowed heavy
pieces of furniture with airy animation. The knife sawed
through the loaf of bread unassisted, "In a manner cal-
culated to baffle the spectators," as our catalogues might
have said.
Nowadays, a vastly different order of problem engrosses
my attention.
The enthusiasm is the same, but I fear I have outgrown
my joy in lens magic as a thing by itself. Camera tricks
are still all right, but they have reached a point where
they must interpret rather than divert. The things that
interest one nowadays have big names and sound very
"highbrow." First and foremost comes screen psychology.
We had begun to think of that even before we moved into
the big, free spaces of Flatbush. But, on the whole, it
was more engrossing to get a picture of a miniature girl,
about two inches tall, dancing on the bowl of a bachelor's
smoking pipe, than to make any camera study of that
bachelor's individual temperament. Such psychology as
we sought was along pretty elemental lines. A gambling
man wore a checked suit and a fierce, black mustache.
A western man wore a sombrero and carried pistols and
knives. About there, our psychology generally stopped.
If we wanted a good many types at once, we asked Bill
Smith, or Jim Brown if he couldn't find us a few. Then
Bill Smith would scratch his head and remember that
John Jones, Ed. Morgan and a few others might come
over to help us out, if we got 'em on the telephone. And,
Jim Brown would recall three or four acquaintances who
would be "just what we were after." Following which
we would round up as many of these proxy friends and
acquaintances as we could, and proceed with our picture.
Nowadays, the most experienced actor must first "show
us", in a registration made by the camera. He may, in
his own proper person, appear to be exactly what we are
looking for, and yet transpire as an altogether different
character in his film version. He may look strong in life
and weak on the screen, or vice versa. Mind you, I am
not saying that such contradictions are inevitable. They
are not. The camera is generally a very truthful if slightly
exaggerated analyst of actual characteristics. But, its
analysis often seems to diverge from face values, and I
make the assertion with no thought of punning.
Colors, too, had comparatively little value for us in
those early days. What could colors matter when the
only fate ahead of them was transmutation into plain
black, or white, or gray? Nowadays, we have discovered
1528
THE MOVING PICTURE WORLD
■■■I 1 ~y-rrz::;
March 10, 1917
1
Beginning of the Vitagraph Studio. First Building Erected for the Purpose in America.
how infinite a scale of gradation lies between the black
and the white. We assemble photographs of every vary-
ing tone of every color on a chart, and if our picture
heroine is told she must wear a particular shade of cerise,
it is because we know just what tone will be' produced
in the picture through the use of that shade. Problems
like these, and the manifold problems of lighting, consti-
tute the "aesthetics" of the screen. That is another
"highbrow" word about which we worried less in the older
days. It engrosses us now — keeps us awake more hours
than our "haunted hotel" tricks used to in the olden days.
A rousing big western story, say eight hundred feet long,
didn't go in much for aesthetics back in 1905. It con-
tented itself with thrills.
To-day we don't even stop at the things I've alluded to
already. We throw a whole system of ethics on the screen
in the form maybe of an eight or nine reel parable. We
try for eloquence in pictures. Our "Battle Cry of Peace"
was a preachment. We've tried hard to make our
"Womanhood" an epic poem. In pictures like these, we've
gone deeper than screen psychology. We've thrown heart
and soul into the problem of screen metaphysics.
To all these things I can do no more than passingly
allude. They are matters for a big book — much bigger
than the one left us by the late Hugo Munsterberg. Maybe
some one among us may write that book some day, if the
fascination of picture making should ever relax enough
to give us the time.
Death's Toll for the Decade
THE hand of Death has not fallen heavily upon the big
men in the motion picture business during the past ten
years. Few men prominent in its affairs have passed
to the Great Beyond. Most notable among these, mentioned
in order of demise, are:
Charles J. Hite, president of the Thanhouser Company at
the time of his death, August 22, 1914. Mr. Hite was killed
in an accident while driving his automobile. He started in
the motion picture business in Chicago in 1905 with S. S.
Hutchinson, carrying on an exchange business under the
firm name of Hite & Hutchinson. Afterward he became in-
terested in the manufacturing of films with Mr. Hutchinson
in the American Company and was one of the incorporators
and directors of the Film Supply Company, and later of the
Mutual Film Corporation, with which he was connected at
the time of his death.
John Bunny, famous as a screen comedian, died at his
home in Brooklyn, N. Y., on April 26, 1915.
Samuel Long, one of the organizers of the Kalem Com-
pany, died at his home in New York City on July 28, 1915.
Long started his motion picture career with the Biograph
Company in the photographic department. His success with
the Kalem Company placed him among the leaders.
M. A. Neff, best known for his work as organizer and first
national president of the Motion Picture Exhibitors' League
of America, died in New York City on October 6, 1915. He
began as a picture theater manager in 1907, and was three
times elected president of the National League.
Arthur Spiegel, president of the World Film Corporation,
died in New York City on April 7, 1916. He was a compara-
tively new man in the motion picture business, but he headed
a corporation of importance and gave promise of doing much
constructive work. His home was in Chicago.
William T. Rock, one of the pioneer picture men and
founder of the Vitagraph Company of America, died at his
country home at Oyster Bay, New York, July 27, 1916. He
was one of the best known picture men in the business and
probably the wealthiest.
Gaston Melies died in France during the year 1915, to
which country he had retired after turning its affairs in
New York to his son, Paul Melies. He was well known to the
trade and began business here as representative of his
brother, George Melies, a French producer.
George A. Magie, widely known film salesman and mana-
ger of production, died in Chicago on October 12, 1916.
Edgar J. Mock, editor of Motography, a trade paper pub-
lished in the interests of motion pictures, died in Chicago
on December 18, 1916.
Fred Mace, a veteran comedy player and director, died in
New York, February 22, 1917. An extended notice of his
death is given in the news columns of this issue.
March 10, 1917
THE MOVING PICTURE WORLD
1529
The Great Works of Pathe Freres
Buildings in France Cover Many Acres and Pro-
vide Employment in Peace Times for
Thousands of Employes
THE house of Pathe Freres is one of the most
important film manufacturing and displaying con-
concerns of the world, and perhaps the most impor-
tant industrial concern of France. It is a house which
employs over 6,500 workers and which in time of
peace has offices in almost every civilized country
on the globe.
Situated along the large boulevards, "the glory of
Paris and wonderful center where the five parts of
the world meet together," the head office of Pathe
Freres occupies a
sumptuous building.
Here are situated
the executive and
accounting depart-
ments of the com-
pany, which alone
employ about 400
men and women.
At the ground floor
an immense hall
gives access to the
exhibition rooms
and premises for
the sale of phono-
graphs and moving
picture apparatus.
On the first and
second floors are
the salesrooms and
the auditorium, the
general manage-
ment and the va-
rious departments
connected with it,
and the magnificent
room of the Board of Administration. On the third
floor are the executive offices of the moving picture
business. On the fourth floor is installed the very
important department of film exchange and sale of
apparatus for France and the colonies. There is also
to be found the management of the "KOK" cinemato-
graph device for private families, together with the
associated sales and exchange departments. The
other floors are reserved for the various departments
of the Pathe News, the senior of the moving picture
press.
The city of Vincennes, the cradle of the famous
manufacturers and founders of the Pathe Freres
company, has rapidly grown to be the city of the
film. The factories, which cover an area of 20,500
square meters, representing a workshop and studio
area of 28,000 square meters, occupy permanently a
staff of 1,700 employees and workmen of both sexes.
In 1908, the date of their creation, the works of the
Rue des Vignerons occupied a modest area of 1,600
square meters. At present the works employ a staff
of 900 employees of both sexes.
In 1907, when the concern of Pathe Freres was
still purchasing from outsiders the necessary raw film,
Charles Pathe.
their daily production was 30,000 meters of printed
film; in 1909 it was 70,000 meters. Since 1913, the
date at which the house of Pathe Freres finally freed
itself from foreign tutelage, the daily production
jumped to 160,000 meters. Today it amounts to over
300,000 meters a day, and the factory is sufficiently
vast and equipped to furnish regularly a still greater
output.
The hothouses, menagerie and laboratories, as well
as the vast studio special to that department, occupy
the largest part of the old buildings in the Rue des
Vignerons. In these premises are continuously work-
ing a number of French and foreign savants assisted
by experienced operators. They have created the
marvelous scientific films which have become the in- '
dispensable auxiliaries of teachers and public speak-
ers. Among such educational productions may be
mentioned films on popular science, entomology,
microbiology, radio-cinematography, oceanography, etc.,
also ultra-microscopic views.
The Pathe News was founded in 1909. It was
received with general enthusiasm all over the world.
Previously located in the factory of the Rue des
Vignerons, Pathe News soon increased in such pro-
portions that its transfer to the head office, Boule-
vard des Italiens, was made necessary about a year
ago.
At some hundred yards away from the factory of
the Rue des Vignerons, 39 Rue du Bois, is the color-
ing factory, which occupies immense premises over
five stories high and keeps busy a personnel of over
500 girls.
The lack of light, which is an unavoidable conse-
quence of the winter season, has induced the Pathe
Company to erect a third studio in the country of
eternal sunshine — the marvelous coast of azure of
Southern France — thus doing away with any pos-
sible stoppage in the production.
Older than the factory at Vincennes — it was erected
Pathe Studio, Jersey City, N. J.
in 1905 — the factory at Joinville-le-Pont occupies an
area of 15,000 square meter? and provides permanent
work for 1,100 persons. The establishment is equipped
with a 500-horsepower engine, with boilers which can
evaporate 10,000 kilos of water per hour. The pro-
duction amounts to 150,000 meters of emulsioned film
1530
THE MOVING PICTURE WORLD
March 10, 1917
per day, i. e., about one-half of the daily production
of non-flam base in the Vincennes factory. At the
Joinville factory also are developed, printed, verified
and forwarded to the various parts of the globe the
plays edited by the house of Pathe Freres, which
represent a daily production of 150,000 meters of
printed film.
The factory for the mechanical construction of all
moving picture apparatus of the well-known Pathe
Freres brand is located in Paris, at 9 and 13 Rue
des Envierges, on an area of 8,800 square meters,
and employs a staff of 850 workmen and 100 clerks.
Besides the cameras and projection machines, this
factory makes all devices used in the manufacture of
films, punching machines, measuring, cleaning and
printing apparatus, etc., as well as small motors for
continuous and alternating current, transformers,
rheostats, switchboards, etc. The manufacture of
moving picture and electrical apparatus alone is as-
sured by 1,070 machine tools.
Ten Years of Film Publicity
Sam Spedon Relates His Experience as an Originator
of Advertising Stunts.
TEN years is a long time to go back, for a man who
lives in the present keeps up to date — keeps pace
with the conditions of the present and lets yesterday
remain where he left it. Nothing makes a man feel and
look more like a "has-been" than to take out the old
family album and the dog-eared scrapbook and refer back
to the reminders of the past.
Just because a fellow is called the dean of publicity
men is no reason why he should be elected to live ten
years of his life over
again and record the
sins and transgres-
sions of that decade,
unless it might fur-
nish some material
for his obituary.
These reminiscences
being entirely my own,
I trust you will par-
don the necessity of
using the first person
singular.
Ten years ago there
wasn't much moving
picture publicity to
speak or write about ;
my actual experience
began eight years ago
when I went with the
Vitagraph Company.
At that time the Vita-
graph produced a one-
reel picture each
week ; the publicity
for its releases com-
prised a one-page cir-
cular, descriptive of
the picture with a half-tone cut of a still and a one-sheet
poster printed in black and white with a big half-tone
cut of one of the stills. To get out this publicity two
newspaper men, Epes W. Sargent and Frank E. Woods,
were employed, assisted by George Hedden and super-
vised by Messrs. Smith and Blackton. --The Vitagraph
output then increased to two releases a week. It was at
Sam Spedon.
this time A. E. Smith said to me he thought there was a
very comfortable little niche for me in the publicity end
of the business. I often wondered if he meant that as
a joke, for it was not very long afterward he fitted up a
corner of the negative and joining room where I was
installed (it always reminded me of a stall),- as the ad-
vertising and publicity manager of the Vitagraph Com-
pany of America. With the aid of a stenographer I as-
sumed what seemed to me one of the most important
positions in the undeveloped industry. This feeling was
enhanced by the distinction of being the first regularly
recognized publicity manager in the industry with an
actual publicity department. In addition to getting out
the publicity I interviewed actors, actresses and aspirants ;
incidentally I drew plans for "props" and went to the
libraries, sometimes at night, to get references and to
make sketches of periodic furnishings and costumes for
the more pretentious productions. If there was nothing
to do till tomorrow I read scenarios, then called manu-
scripts.
To make a long story short, the releases increased until
they reached six every week, with one or two "specials"
of two to five reels, making the output from twenty-four
to thirty reels a month. In the meantime we added pho-
tographs of the plays, postal cards, advertising novelties,
colored one, three, six and twenty-four sheet posters and
special music. All the releases had to be seen before
written up and published in a monthly bulletin of fifty-
six pages, with publicity matter, music cues and helps.
For four years and a half I handled the whole outfit with
the aid of two stenographers and an office boy, who did
the wrapping and shipping of photographs and novelties.
I almost overlooked the weekly contributions of publicity
to the trade and newspapers. By way of recreation I
engineered the personal appearances of the players on
"Vitagraph Nights," conducted our exhibits at all the
expositions and represented the company at conventions,
etc. By way of variety, in addition to writing the ads,
I made most of the drawing for the ads to save expense
and not deprive my employers of a new flying machine or
some other necessity.
Wherein did I sin and transgress ? By setting the pace
for all other publicity men, up to three years ago, who
were expected to do the same things and show like results.
Three years ago the Vitagraph plant and outfit grew to
such proportions it gave us a more commodious room
for the publicity department, where the light of the sun
shone in, the first in five years, and we could look out
upon the earth that surrounded us. The publicity staff
was increased to five, including a man to write publicity.
Three years ago came the dawn of a new era in motion
picture advertising and publicity. The one-man publicity
department of the Vitagraph had foreseen the coming era,
was. prepared with all the necessary office equipment and
arrangements, but it lacked the monetary appropriation,
the authority to exercise the initiative and the staff. Since
then its staff has been increased to sixteen, including two
artists, each one of the sixteen doing his or her special bit.
The history of the Vitagraph publicity department is
characteristic of the old-line producing companies. Those
who are engaged in motion picture publicity and adver-
tising today under present conditions can hardly be ex-
pected to fully appreciate what it meant in years gone by.
It is only a repetition of the history of commercial adver-
tising; I have been through both campaigns and watched
their growth and development. While I have been
through both, I am not living in the past. I rejoice, with
those who rejoice, to see motion picture publicity and
advertising come into its own and know that it has not
yet reached its limit.
March 10, 1917
THE MOVING PICTURE WORLD
1531
The Small Town Exhibitor
By H. S. Newman
By One With Nine Years' Practical Experience —
Pays His Respects to Some Film Salesmen
and Suggests More Co-operation.
DURING my nine years exhibiting experience in dif-
ferent sections of Delaware, and at present located
near two large cities, I am prompted to give some
of my observations pertaining to the relations existing be-
tween the film exchanges and the small town exhibitors.
I have come to the belief that producers and exchanges
are neglecting a fertile field of output by the manner in
which service is sup-
plied to the smaller
exhibitors of the coun-
try. As the small
tributaries are essen-
tial to the forming of
and maintenance of
larger streams, like-
wise the small exhib-
itors now contribute
to and eventually will
prove a vital factor in
the maintenance and
growth of the great
motion picture indus-
try.
The service, with
few exceptions, now
available for use by
small exhibitors at a
price permissible of
profit is a disgrace to
the companies pro-
ducing the pictures
and to the exchanges
supplying same to exhibitors. Exchanges, exempting
a very few, send out road representatives that antago-
nize an intelligent exhibitor on the first approach.
Time and again I have had a salesman representing an es-
tablished film organization solicit business, using as his
principal argument "It's a clean up." If I did not warm
up under this assertion, he would open up his "Pandora"
packet and fish out a lurid poster, or else one showing
nudity of the female form. "It will pack your house," he
continues. Yes ! perhaps it might one night, but how about
weathering the storm of protest sure to follow the exhibi-
tion of a questionable production in a straight-laced, small
community ? On one or two occasions I have had a sales-
man call at my home to see me when his condition from ex-
cessive bending of his elbow caused a hostility on my part
that made me cuss an exchange thai employed this type of
a representative. When will exchanges realize that the
type of their representatives reflects the quality of their
organization ? No definite steps seem to be taken to study
the needs of the locality where business is solicited. We
hear the same old story in the same old way. Selling
methods followed with a country exhibitor that more aptly
apply to his city brother. No argument advanced to show
where the exhibitor will profit, except the old stereotyped
expression "It's a clean up," or it's the "biggest thing on
earth." The industry is old enough to demonstrate the
H. S. Newman.
fact that what might be shown in one locality at a profit
proves a loss in some other locality.
Many photoplay fans in towns adjacent to cities, since
the advent of the automobile, frequently attend theatres in
the larger cities where the film brands shown in their home
town are exhibited under the most favorable conditions ;
namely, good grade of film, good music, most attractive
surroundings, etc. Naturally, they come home, hunt up
the local exhibitor, and desire to know why he does not
show film like that seen in the city theatre. This type of
fan knows something is radically wrong when in his home
town he is forced to watch a "rainy" film, a film with a
hundred and one jumps caused from improperly made
patches, a film completely matted with oil ; sometimes with
no title, and oftentimes merely a flash of subtitle. It is not
a pleasant ordeal to explain to this fan why he is not shown
better film. When a fan from a small town visits the city
he very naturally will seek that theatre where his favorite
brand of pictures is advertised to be shown. The better
grade of film of any particular make that we can give
them at home creates a demand to see that brand when-
ever one is visiting in another town or city. If poor film
of any brand is constantly exhibited in the smaller com-
munities, residents of those communities, when they have
an opportunity to witness some other brand in some other
town or city, are more than likely to seek such change
in brand feeling that the brand names of those films they
are in the habit of seeing may all be in the same faulty
condition, no matter where they see them advertised.
If other large commercial enterprises take unlimited
pains to satisfy small town dealers and users of their prod-
ucts, why should not the same efforts prevail in the fifth
industry of the United States? Are there not enough
small town exhibitors to warrant one print or more being
used solely for their use by the exchanges? By this I do
not mean a worn out print, but a new one.
A short time ago I received an invitation to attend a
luncheon given in a nearby city by one of the most promi-
nent film organizations. I had to pinch myself to see if I
was really living. I was not a user of this particular pro-
gram, hence the more complete the surprise. Attending
this affair, I was treated to the first concrete evidence
that at least one distributing agency had foresight enough
to at least reach out and seek co-operation with the small
exhibitor. Exhibitors present vouched for the reality
of the good things this organization was supplying its
patrons, chief of which was film in excellent condition,
new prints having been bought of early releases that had
proved their worth as money getters and that were avail-
able to small town exhibitors throughout the territory,
and at a price, too, that would permit of a profit by the
small town exhibitor. A large assortment of free adver-
tising accessories calculated to help the exhibitor make
money is also available.
A representative of one of the large express companies
was present and stated how this particular exchange man-
ager was instrumental in arousing his company to an ap-
preciation of the importance of better express facilities,
citing what had already been done along these lines and
promising other reforms to come — think of it ! Is the
small exhibitor at last to come into his own? After wait-
ing nine years for co-operation of this nature, surely at
last there is hope. I predict this progressive distributing
concern is going to sign up a bunch of appreciative small
town exhibitors who will whoop their heads off for this
1532
THE MOVING PICTURE WORLD
March 10, 1917'
particular program, and who some day, if not at once,
will prove valuable assets.
Let the exchanges give a better inspection of all film,
and devise a system of reports covering its handling by
all employees of the exchanges and the exhibitors. Ar-
range a different schedule of film rentals commensurate
with the earning possibility of any film with any exhibitor
anywhere. Give the small exhibitor a chance to live. Some
of us have large families and have no other source of in-
come. Exchanges seem to lose sight of the fact that in
most towns it is only feasible to give one exhibition, name-
ly, at night. It is not possible to start at 11 A. M.
and continue until IIP. M., as is the custom in very large
towns and cities. The opportunity to earn the price of
the film rental and to make a profit is a mighty uncertain
proposition with but one exhibition. As is often the case,
the small exhibitor has for a competitor a church entertain-
ment, or a free lecture by some fraternal organization or
woman's club, which will pull just enough of his patron-
age to turn the evening's exhibition into a losing venture.
When this happens on possibly a couple of the three or
four running nights that you have been in the custom of
running your show, it is easy to infer how often the
country exhibitor has to dig deep into his reserve funds
to meet his film rental and other expenses.
Exchanges play safe. They have your hard earned
coin in their coffers before a reel of film is shipped out.
Weather conditions or other deflecting causes cause them
no concern — only the exhibitor has to take the gamblers'
chance, and when he only has one chance to win can any
one wonder that he is sometimes a hard prospect to handle,
and that he is prone to squeal at some of the abortive prices
asked for decent film, and in some cases for "junk?"
The problems of the small town exhibitors are in a class
by themselves. Exchanges err in trying to solve them,
along the same lines as applied to large town and city ex-
hibitors. The same exactions of film rental should not
apply. Concessions not logical to larger exhibiting cen-
ters should be given small town exhibitors.
Salesmen capable of studying the needs of the smaller
exhibitor and willing to aid them in making their ventures-
profitable are the only ones who should be sent into such
territory soliciting their trade. To send any other type is-
doing both the exchange and exhibitor harm.
Thanks to the efficient trade journals, the small exhib-
itor can keep posted on doings pertaining to the industry
in general. To sell some of us film we desire to know how
far any organization will co-operate to meet our needs ; we
want assurance by demonstration that promises made by
salesmen will.be respected by the exchange; we want filmi
in a condition that it can be projected with credit to every
person concerned, and we want it at a price that will en-
able us to make a decent profit.
When it pleases certain powers that be to let the small
exhibitor know that he is considered a cog in the wheel
of this great big growing industry, I firmly believe they
will not regret having done so.
When Film Reviewing Was a New Job
When there were only seventy picture titles released a
week, commenting on the films was a different job, and in
many ways pleasanter. There was Chester Clapp of the
Mirror, Calder Johnstone of the Telegraph, and the World
man. Projection rooms were never entered. I suspect
we were better known to the vaudevillians, who saw us
every day, than to the screen players, but those were the
good old days.
Development of the Gaumont Company
Founded in 1893, This Notable Establishment
Has Taken Prominent Part in the Devel-
opment of the Motion Picture. Art
THIS well-known French firm was founded in 1893
under the name of "Comptoir Gemeral de Photo-
graphic," and has occupied since that time the build-
ing at 57 Rue Saint Roch, at the corner of the Avenue de
l'Opera, Paris. It became a corporation in 1895 under
the name of L. Gaumont & Co. Under the direction of
the founder, Leon Gaumont, the company rapidly ex-
tended its activities to all branches of photography.
In 1895, within two years of the founding of the com-
pany, Mr. Gaumont began work on the problems involved
in the perfection of animated photography. In that year
the company placed on the market pictures obtained with
the apparatus known as the Demeny Bioscope. A year
later Mr. Gaumont built the Chronophotograph, using the
principle of the tappet (came d'entrainement) invented
by Demeny. His next apparatus, built for professionals
and named the Chrono, met with such success at the
Universal Exposition in Paris in 1900 that four-fifths of
the cinematographic attractions at the Exposition and
throughout Paris were provided with it.
Realizing the growing importance of the moving picture
branch of the industry, a new department was created to
take charge of the manufacture of apparatus and also to
take cinematographic pictures and release them for public
showing. This department was organized as a separate
corporation late in 1906, under the name "Societe des
Establissements Gaumont."
The growth of the
plant had difficulty in
keeping pace with the
development of the
business. In 1896 the
first quarters occu-
pied the small space
of 1,100 square feet
and only a dozen em-
ployes were required,
a ten horse-power
generator being suffi-
cient for all purposes.
By 1912 the company"
required 157,000
square feet of floor
space and a 1,000
horse - power gener-
ator, and had forty-
six branches in for-
eign countries. At the
present time the Paris
plant of the Gaumont
Company occupies an
area of 275,000 square
feet and requires a
2,000 horse - power
generator. The main hall of its immense studio has
11,000 square feet of floor space and a height of 60 feet.
Leon Gaumont.
March 10, 1917
THE MOVING PICTURE WORLD
1533
Gaumont Plant, Rue Carducci, Paris.
The company also has ample grounds and a studio for
outdoor work at Nice, on the Riviera.
During all these years the founder of the company and
the staff working under his personal direction have de-
veloped many inventions and marked improvements in
moving picture cameras and apparatus. In 1900 the
Chromoscope was put on the market. By this machine
colors were photographed by the three-color process. The
study of this problem continued to interest -Mr. Gaumont,
and in 1912 he presented, first at a private view and later
at a public showing on December 6, 1912, at the Gaumont
theater, some very beautiful colored films. The company
also placed its first "talking picture" machine on the
market in 1902, adding improvements the following year
and marketing it under the title of the Chronophone.
Among the rewards obtained by the Gaumont Company
at important exhibitions are the following :
First prizes at the Universal Exhibition of Paris, 1900.
The Universal Exhibition of Liege, 1905.
The International Exhibition of Milan, 1906.
Hors Concours at the International Exhibition, Lille,
1903, and at the Universal Exhibition at St. Louis, 1904.
The American branch of the Gaumont Company has
its headquarters, studios and laboratories at Flushing,
N. Y. Its productions, including its well-known weeklies
and scenic films, are released through the Mutual Film
Corporation. The South American headquarters of the
company are at Buenos Aires, Argentine Republic.
Every Year Like Ten, Says Universal Man
By
R. H Cochrane
In Maiden Signed Effort He Describes Weird,
Impossible, Fighting, Scheming, Hustling
Years — Million Feet of Film Sounds
Not So Big Now.
FULLY one hundred years of experience have been
crowded into the ten years that have passed since
I first came into the moving picture business. For
that reason it is rather a tough job to tell you in a short
article, such as you request, the recollections of the ten
wildest, busiest, craziest and most fascinating years of
my life. Furthermore, this is my maiden effort in this
line, for in ten weird, impossible, fighting, scheming,
hustling years this is the first time I have written a
signed story of my experiences for any publication.
Certain things which
stand out clearly in
my recollection of the
earlier years of the
business may strike
you as trivial, but here
they are :
Very shortly after
becoming interested in
the exchange business
with Mr. Laemmle
in Chicago, I learned
that the New York
Exchange then owned
by Miles Brothers had
a million 'feet of film
in its vaults. At that
time the figures seem-
ed staggering. A thou-
sand reels of film ! I
could hardly realize
that any exchange
could accumulate
such a tremendous
quantity, for at that
time Mr. Laemmle
and I were operating on a handful of reels, not one of
which would we send to an exhibitor unless furnished
R. H. Cochrane.
us with a bank guaranty covering the cost of the film,
for that was the custom in those days.
And yet how short a time it was before dozens and
then scores and finally hundreds of exchanges each had
a million of positive film on hand for rental purposes.
This one little contrast, according to my notion, does
more to open the eyes to the wizard growth of the busi-
ness than any other comparative figures.
Another evidence of development in the business is
along an entirely different line ; I refer now to the mental
growth of the men in the trade — in all branches of it.
In "the old days" there was an overwhelming mass of
petty jealousies, personal hatred and fostered bitterness.
It was impossible to get any very considerable group of
exchange men or producers or exhibitors to work together
for the common good, because each of us thought the
other had an ulterior motive. And each of us was gener-
ally right ! Agreements were made only to be smashed.
Practices were indulged in which would not be tolerated
in any business which pretended to be decent.
For example", I will never forget the occasion when
there was a large meeting of exchange men in Chicago
at which time the members were supposed to pay their
dues. Some of them started to write checks, but William
H. Swanson, who was president of the association,
pounded for order and said :
"Fellow-members, no checks will be accepted as pay-
ment of dues to place the members in good standing un-
less such checks are certified."
"Why not?" asked someone in the room.
"Because," replied Mr. Swanson, "I have here a whole
drawerful of checks that have been dishonored at the
bank where I tried to deposit them !" And as he spoke he
pulled a drawer from the desk and displayed a solid mass
of checks from all parts of the country — and every one
of them worthless.
Contrast this with present day conditions and you
will realize that there has been a growth in more ways
than one.
Nowadays it is possible for competitors to meet and
act like sane men. It is possible for them to speak sincerely,
to lay their cards on the table and to work for the good
of the whole instead of selfishly.
1534
THE MOVING PICTURE WORLD
March 10, 1917
Still another feature which strikes me as I take a
ten year look backward is the fact that each different
branch of the trade always considered itself the goat of
the trade. The exhibitor has always felt that he was
crushed by the exchange ; the exchange has always felt
that it was torn to pieces between the exhibitor and the
producer ; while the producer has always felt that the
exchanges and the exhibitor were doing their blamedest
to drag him down and down and down.
Possibly in another ten years we will all come to real-
ize that this feeling is purely imaginary in each instance;
possibly we will realize that each branch of the trade has
its separate work to perform and that it must take the
bad with the good.
Let's not indulge in talk about "the good old days of
the film game," for as a matter of fact there's not a
man in the business today who would go back to the
early stages of it if he could. It's so much cleaner than
it used to be, so much more advanced, and contains so
much more promise than it ever did that "the good old
days" seem like the dark ages in comparison with the
rosy present and the still rosier future.
How a Film Exchange Started
m
By Sol L. Lesser
Conditions in San Francisco Ten Years Ago,
After the Fire — A Film Exchange
That Filled a Need.
FROM its rough, early stages, when the moving
picture catered only to the uneducated and un-
refined, with its poorly lighted, badly ventilated
— shall I call them theaters ? — with its tin-can piano,
has evolved the modern picture theater, artistically
modeled, well built, well fitted, thoroughly ventilated;
with its wonderful environment and careful detail as
to music, settings, etc., appealing to the masses, and
bringing out, in spite of early intolerance, those who
even five years ago looked upon the moving picture
show as a menace.
Ten years ago, af-
ter the fire that
burned this city, the
moving picture first
came into promin-
ence in San Francis-
co. Reminiscent of
this period was the
small, veritable fire-
trap in which I
ground out many
thousands of feet of,
film, in direct con-
trast with the well
ventilated, clean op-
erator's booth of to-
day.
When the city was
rebuilt after the big
fire, there were prac-
tically ten moving
picture shows in a
radius of three blocks, which comprised the center of
activities at the time. With a string of theaters lo-
cated in the very heart of this district, and a daily
change -program, our only solution to the problem of
obtaining suitable films suggested itself in the organ-
ization of an exchange.
Primarily to meet our own requirements, a franchise
was obtained for the first independent films — the Imp,
Thanhouser, Powers, etc., and the Golden Gate Film
Exchange, Inc., was organized. Our first departure
from the single reel program, then in vogue, came
in the purchase of "Dante's Inferno." It instilled in
me the desire to buy more feature films, if possible.
At this time, however, the only available features on
the market were foreign made, in antipathy to the
American tastes.
Sol. L. Lesser.
When the Mutual program was first launched on
the market, the Golden Gate Film Exchange, Inc.,
obtained its output. With the first two-reelers re-
leased on this program, particularly the Kay-Bee's and
Broncho's, came the absolute realization of the pos-
sibilities for expansion in the renting of films of longer
length than the single-reelers of that period. When
Harry Raver launched the All-Star features, I signed
for the entire output, among which were "Arizona,"
"Checkers," "Paid in Full." All of these proved mighty
successful from the box office standpoint to the ex-
hibitor. I then conceived the plan of an organiza-
tion to handle only feature film — calling it the All-
Star Feature Distributors, Inc.
Thus we were the pioneer feature exchange of
the Coast, operating in California, Arizona, Nevada,
Utah, Colorado, Wyoming, New Mexico, Washington,
Oregon and Idaho. These states were handled from
offices at San Francisco, Los Angeles, Portland,
Seattle, Denver, Spokane and Salt Lake City. Simul-
taneously I purchased Selig's "Spoilers," Vitagraph's
"Christian," and Itala's "Cabiria." I handled all three
of these productions in the same manner as a road
show. Each company had its advance man and
manager.
Careful attention was given to proper advertising
and newspaper exploitation. We billed every town
we played, as though he had a circus. With meritori-
ous box office winners to back us up, we gained the
lasting confidence of the exhibitor in our territory,
who began to look to my exchange for the big pro-
ductions.
The successful exhibitor today is the man who
runs the theater pointed out by the populace as the
house to go to because of the assuredness of always
seeing a good show. I have endeavored to pick my
features in the same way, so that the exhibitor, when
in need of an absolute money getter, can feel confident
that any picture from my exchange will net him the
desired results.
During 1916 we marketed Selig's "Ne'er Do Well,"
Universal's "Where Are My Children?," the new De
Luxe Edition of "The Spoilers," with repeated success.
We were among the originators of the Metro program.
We handled Vitagraph's "Battle Cry of Peace."
So far the year 1917 has brought Herbert Brenon's
"War Brides," Selznick's Clara Kimball Young produc-
tions, Ince's "Civilization ;" to be followed immediately
by Selig's "Garden of Allah."
Each and every person in my employ labors under
one primary instruction. Make no promises for the
financial outcome of a picture that cannot be backed
up. First, last and at all times figure from the exhib-
March 10, 1917
THE MOVING PICTURE WORLD
1535
itor's standpoint. His confidence and success mean
the survival of the industry.
With "The Spoilers" began my system of specializ-
ing on every picture. We studied the requisites neces-
sary for the making of each picture a money getter,
for the mutual benefit of the exhibitor and myself —
with the result that in the very limited territory of
California, Nevada and Arizona, we are today booking
solidly five prints of everything we handle, without
a single salesman on the road. The money other ex-
changes spend in travel and salesmen's salaries is used
by use for exploitation of the films — to the direct bene-
fit of the exhibitor.
Last year, handicapped with a limited territory and
with surplus capital at my command, my organization
purchased Selig's "Ne'er Do Well" for the entire
United States. I was successful in obtaining, as an
associate in the handling of this great picture on a
national basis, the Vitagraph. Company of America.
My faith in the masterpiece production is greater
than it ever was. Through a vista of myriad films
I see shining the beacon light for the real, meritorious,
masterpiece production. By "masterpiece" I mean a
big, clean-cut product, with plenty of action — which is
extremely essential, and which best suits the particular
tastes of the American audiences.
Slim Days in Keystone Beginnings
By Mack Sennett
Starting a New Company Not So Easy As It
Seemed — Coupons Very Soon Displaced
Pawnbroker's Slips, However.
THE motion picture has been galloping ahead at
such a gait that to be ten years old is to be almost
archaic. Five years ago we were just beginning
work at the little shanty on the vacant lot where the
Keystone studio finally grew and thrived.
Mr. Kessel, Mr. Baumann and myself had started the
company on a shoestring. I had been acting in and
directing comedies with another company. It looked very
easy to start a new company. All you had to do was to
hire some actors and put them up in front of the camera
and take the picture
and — well, there you
were. We found out
afterward that it
wasn't so easy.
All the money we
had between us went
up with one puff and
whoof. Then we
had to start in pawn-
ing the family jew-
els. And sometimes
it looked as though
there wouldn't be
enough family jew-
els to last.
The first pictures
we took were at
Fort Lee. We didn't
have any studio and
there was one scene
where we just had to
have an interior; so
we borrowed the
house of some wor-
thy and kind hearted Christian, and moved the furniture
out on the front lawn and used that for an interior.
We had a cameraman who looked like a Russian grand
duke and talked as though he had invented the art of
photography. We didn't have money enough to hire
automobiles, so we went out in the street cars or walked.
We pinned our faith to this photographer with the grand
air. When his first pictures were developed we found
that he had spoiled the whole thing and that all our
watches and our sacrifices had gone for nothing.
We braced up our flagging courage and moved the
company out to Los Angeles and started the Keystone
studio. In those days I was author of all the scenarios,
actor, director, film cutter and telephone girl.
Mack Sennett.
Oddly enough the first pictures we made at the new
studios were also failures.
Just when things looked to be so bad they couldn't
get much worse they turned and began to improve. Fi-
nally the grand day came when our first dividends were
paid.
The Keystone now has one of the largest studios
in the world. We have a big electric light studio where
eight or ten companies can work at once. There are two
big outdoor stages, a wild west town, a swimming tank
and all manner of equipment for the accommodation of »
the twenty-one companies which regularly work under
the Keystone banner.
Expansion in Lantern Slide Industry
Increase in Ten Years Measured by the Remarkable
Figures of Five Thousand Per Cent.
By Joseph F. Coufal.
TEN years ago the lantern slide industry was an edu-
cational institution ; today it is a commercial propo-
sition. Lecture slides and recitation slides were the
output of the manufacturers in business at the time ; song
slides were just breaking into public favor. Maxwell and
Simpson gave the public a novelty treat when they played
the song slide attraction over the vaudeville circuits. The
music publishers were quick to appreciate the value of
the song slide, and so
that end of the slide
industry grew rapid-
ly. Within the short
space of two years
Scott & Van Altena,
De Witt C. Wheeler,
Al Simpson, Lindsey
Gordon, Al Harstn,
Levi Company, and
the Novelty Slide
Company were manu-
facturing song slides
in large quantity. At
one time as many as
twenty new songs per
week were being illus-
trated.
A condition of
overproduction then
arose, which is paral-
lel to the overproduction of feature pictures today. Keen
competition took place ; the price of slides was reduced
considerably and quality suffered in like proportion.
Moving picture patrons became tired of listening to
meaningless songs, illustrated in most cases by poor
slides. The cheap song slide singer did his share to bury
Joseph F. Coufal.
1536
THE MOVING PICTURE WORLD
March 10, 1917
the song slide attraction, so that after four years of sen-
sational success the song slide passed out of public
favor and off the programs of the motion picture
theater.
Long before this unfortunate condition arose the writer
introduced the advance slide for advertising coming at-
tractions and productions in advance. When the two-
reel subject was introduced in the motion picture industry
the exhibitor quickly saw the need of giving the longer
picture advance publicity, and experience quickly taught
him that a slide projected on the curtain, showing a scene
from the play and accompanied by a short description of
it was a most direct and efficient means of advertising his
program ahead. In a comparatively short space of time
almost every exhibitor was using the advance slide. As
the features grew in length the value of the advance slide
became more and more apparent. Today there is not a
single feature manufacturer or distributing company that
does not use advance slides.
Rapid, indeed, has been the growth of this end of the
slide industry ; from figures which I have been able to
gather from reliable sources I can conservatively state
that eight thousand advance slides are made every day;
that is, an output of about fifty thousand slides a week.
Ten years ago the annual output of slides made in the
entire country was figured at fifty thousand, so that in
the short space of ten years the feature advance slide
has increased the output of the slide manufacturer more
than five thousand per cent. I have not pointed out the
thousands of slides that are produced each day for national
advertisers and lecture purposes. I have simply confined
my comparison to feature slides, such as are used by the
exhibitor in his daily advertising, and I believe the figures
are large enough to impress any reader with the progress
of an industry that is older than the motion picture itself,
and that it is, beyond a doubt, one of the most staple and
necessary accessories in the motion picture business.
Right here I feel it my duty to sound a note of warning.
Like the song slide, the feature advance slide business
has grown very rapidly, and in some instances careless
workmanship has resulted from low quotations and rush
orders. I want to impress upon the exhibitor the neces-
sity of paying close attention to the quality of the slides
he uses. A poor slide will do him more harm than no
slide at all ; a cheap slide is a detrmient to the theater, a
liability to the picture that it advertises and an insult to
the intelligence of the audience. Good slides cost the
exhibitor no more than the poor ones, and he owes it as a
duty to his patrons to give them the best, whether it is in
motion pictures or in slides.
A Decade of Educational Advancement
What Has Been Achieved in the Past Constitutes
a Promise for the Future
IN A SURVEY of the last ten years the development
of the moving picture has been essentially an educa-
tional one. Growth and progress have marked the
steady advance toward the realization of those ideals
which the believers of the possibilities of kinematography
forecast as within the
marvelous range of
the camera and the
screen in their new
relationship. As an
entertainer the mov-
ing picture has no
equal in the popular
mind, indeed its uses
in this respect have
become nearly uni-
versal ; and, while ten
years ago there were
many crudities and
some vulgarities, the
natural educational
qualities inherent
within the scope of
the pictures have
manifested themselves
to the exclusion of
all those things which
aroused the hypercrit-
_. _ ....,,,, ical. The writer does
The Reverend W. H. Jackson. nQt ^ &ny credit tQ
censorship for any of the marked advances or im-
provements in the presentation of the pictures of the day.
Censorship has only served the ordinary functions of
the law — sufficient at all times for such purposes — in
suppressing the vicious which always creeps in wherever
there is a combination of a morbid taste with prospect
of financial gain. Apart from this, all credit so rightly
due to the standard of the moving picture to-day is the
proof of the natural result of a power which possesses
within itself life and growth with educational functions.
With the great development of the picture theatre along
lines of the highest order perhaps the only weakness is
shown in the unlicensed demand for most exorbitant
and improper salaries for a certain class of so-called
"stars." When this common error shall have also be-
come adjusted (as it surely will), then again will the
moving picture continue its progressive course as the
people's educational entertainer.
Along distinctly educational lines the growth has been
firm and steady but not fast, or at least not as fast as
could be wished ; this is no fault of the picture but rather
the result of desultory adaptability by all classes of edu-
cational authorities. Educational institutions generally
have had the question of the educational powers of the
moving picture thrust upon them with such suddenness
that they have not been able to keep pace with its prog-
ress. In newly built schools and institutions, secular
and religious, the question of the use of the picture never
caused one moment's hesitation, due provision always
being made for them to the fullest possible extent. In
the old buildings and under conditions already existing
the adaptability of the pictures caused many unwished for
delays which are being steadily overcome. In another
ten years the universal use of the moving pictures, not as
an aid to but as a part of the educational system, is as-
sured. This not by prediction or wish, but as a natural
result of the experiences of the last ten years, as also of
their own natural growth and progress.
Lest it may seem that the moving picture has become
necessary along but two lines, the educational and the en-
tertaining, it may be well to point out that there is a larger
and perhaps still more generally useful field for its profit-
able employment : Journalism and the Library. The news-
picture is so far one of the most forceful of its many use-
ful characteristics — a program in the leading daily exhibi-
tions is poor now that has not its fair share of news of the
most important and valuable kind. The European War
has not only given an incentive to this class of picture, but
March 10, 1917
THE MOVING PICTURE WORLD
1537
has opened the door for such a power of illustration, en-
lightenment and record that a far greater impression has
been made upon the multitude than was possible with the
discovery of printing. Great has been the power of the
press, greater is and will be the power of the picture.
The library of the picture will be a world power in the
future. Only by letting the mind dwell upon what help to-
day would a picture library of the past be can we form
an idea of the value to future generations when the picture
library shall bring from history those riches which history
alone holds secret.
These are the days of the full strength of the early youth
of the moving picture, no longer in its infancy, but in the
buoyant strength of that vigorous development associated
with healthy growth of youth the days of maturity will be
truly remarkable for their educational advancement and
advantages.
The last ten years has seen the coming together of all
classes of leaders in literature, science, art, music, the
drama and all scholastic circles in behalf of that which
appeals to them in the moving picture possibilities. With
these forces (which ten years ago were jn no way to be
counted upon) no optimistic outlook can be portrayed
which will unduly enlarge the vision of the future; to
all this the moving picture which has been interwoven
with the progress hitherto will still be dedicated with the
highest possible motives looking for the highest possible
achievements.
Projection Light
By J. H. Hallberg
Birth and Development of Electric Economizer
and Motor Generator for Control of
Motion Picture Arcs
IN THE fall of 1907, on a certain cold and dreary even-
ing, while sitting around the stove in the moving
picture and lantern slide establishment 6i Al Harstn,
on East Fourteenth street, in company with a friend of
mine who had business there, I was first initiated into
the requirements for improvement in the means then used
for the control of projector arcs. While we were con-
versing an operator, much flustered and disturbed, rushed
into the room, carrying with him parts of a moving picture
outfit he had used the night before while giving an exhibit
in a small Penn-
sylvania town. He
immediately unloaded
his mind before all of
us and stated that he
had to call upon the
Electric Light Com-
pany to put in a spe-
cial large transform-
er, and had to con-
struct a water barrel
rheostat on the prem-
ises in the exhibition
hall in order to secure
sufficient illumination
to show his pictures.
He said the arc
roared like a thresh-
ing machine and could
be heard all over the
building ; that his car-
bons sputtered and
that he had an awful
time trying to keep
the light sufficiently
steady to give the exhibition.
While taking in these statements of one experienced in
the practices of that day, it occurred to me that great
improvements could be effected by applying certain prin-
ciples and devices to overcome just such difficulties as
this particular operator had met with.
On that evening the now well known "Economizer" was
born — at least in my mind — and it was not more than
ten days before a working model of the Economizer, in
crude form, was ready for a test. The test came up to
J. H. Hallberg.
the expectations of all concerned, and at about that time
Hugh Hoffman, a former associate in the editorial de-
partment of the Moving Picture World, who then con-
ducted a theater in Jersey City, happened in. He was
told about the wonderful improvement in the illumina-
tion and the great saving of from 50 per cent, to 60 per
cent, which could be effected by installing this device in
place of the rheostat on his moving picture machine.
The cost of this model was necessarily high, but Mr.
Hoffman did not bother. He said:. "If the Economizer
will do for me what you claim for it I will pay you $100
for it, and you can bring it over any time and test it out."
The following day the test was made in Mr. Hoffman's
small "Nickelodeon" in Jersey City, and there, for the
first time, was the "Economizer," or Transformer, as
some people call it, put into actual service. It may be
stated that this original device was never removed, as it
performed its work to Mr. Hoffman's entire satisfaction,
and was left there until the theater was finally torn down
several years later.
After this preliminary installation had been made other
models were constructed in fireproof cases and submitted
to the New York Department of Water Supply, Gas and
Electricity, where at that time Jack Skerrett, now general
manager of Nicholas Power Company, was the chief in-
spector. After exhaustive tests by the department, both
in the laboratories and in actual service, the Economizer
stood the test and delivered the goods as claimed for it,
and was the first transforming device approved for use
in Greater New York on alternating current, with moving
picture machines, in place of rheostats.
Harvey L. Watkins, representing B. F. Keith's moving
picture interests throughout New England and Canada,
was one of the first managers controlling several theaters
who adopted this device for all of his shows.
In the meantime, while the Economizer business was
put on a commercial basis, I was devoting my time to
exhaustive experiments to produce direct current at the
arc for moving picture machines, where the current supply
was alternating current, because it was appreciated by
all concerned that the smoothness, quietness and intrinsic
brilliancy of the direct current arc would mean a wonder-
ful improvement in the projection where only alternating
current could be secured.
These motor generators could not be constructed like
ordinary motors and generators which would require re-
sistance or rheostats in series with the arc, which would
necessarily materially reduce the efficiency and greatly
increase the expense of operating and the cost of the
motor generator. Therefore an entirely new type of
motor generator was devised with such regulating quali-
1538
THE MOVING PICTURE WORLD
March 10, 1917
ties necessary to permit the arc to operate directly across
the terminals on the generator without a rheostat in series
with the arc. As a result of these developments a motor
generator was produced, which ranged in capacity from
30 to 60 amperes, adjustable at the will of the operator
with a small controller in series with the shunt eld of the
generator. Many of these machines were installed and
they revolutionized the projection with alternating cur-
rent. The expense of motor generators of this kind, when
considered in conjunction with the many small houses
with seating capacity under 300, limited the general appli-
cation of the motor generator, and only the larger and
more prosperous houses felt that they could afford to in-
stall them — in the beginning, at least.
The introduction of the larger theater with 600
or more seats, the elimination of vaudeville as a part of
the moving picture performance, and the introduction of
the feature film called for better projection, and the
expense was then justified, due to the increase in the
admission price and the larger number of seats.
While 35 to 45 amperes was considered a large amount
of current for the direct current arc, three or four years
ago, the better exhibitors who are up to date and who
desire to give their patrons a real picture performance,
realizing the value of greater brilliancy at the arc in order
to bring out the delicate half-tones in the shadows por-
trayed by the film on the screen so as to make their pic-
tures stand out in relief with great distinction, have called
for generators capable of delivering up to 100 amperes for
the arc.
How the World Has Grown
THE accompanying cut will illustrate the growth in
volume of the Moving Picture World. It shows
a bound volume of the first six months of 1908
compared with the first two quarters of 1916. In the
little volume are 552 pages, an average of a little over 21
pages to an issue. In the two large books "there are, for
the first quarter, 2,110 pages and in the second 2,324 —
that is, those numbers are folioed. As it is the practice
of the World not to folio "inserts" — i. e., the colored
sheets of advertising that are printed independently of
the regular run — the actual total of the volumes is con-
siderably in excess of the number quoted. These are
i
A
i
Six Months of the Moving Picture World — Now and Then.
sufficient to make the total for 1916 well above 4,700
pages for the first six months of last year, or between
eight and nine times the bulk of the issues for the cor-
responding period of 1908.
This growth as a rule has been gradual. The first ac-
celeration came with the organization of the Patents Com-
pany at the end of 1908 and the corresponding activity
of the independent manufacturers. Again, beginning
about January 1, 1914, the growth in the number of pages
became marked. January-June of 1910 contained 1,136
pages ; July-December of the same year the number was
1,564. January-June of 1911 recorded 1,636 pages and
the last half of the year 2,128 pages. The first half of
1912 showed 2,524 pages, the last half 2,688. In 1913
the figures were for the respective six months periods
2,816 pages and 3,080. In 1914 they were 3,668 and
3,674. In 1915 the pages had jumped to 4,232 and 4,746.
PARAMOUNT SALESMAN TRANSFERRED.
H. C. Remington, who had covered the North and South
Dakota territory for Paramount's Minneapolis exchange, has
been transferred to the Milwaukee office and will cover
Wisconsin and the surrounding territory, succeeding Leo
Eckstein. Mr. Remington's position in the former territory
has been taken over by F. W. Bauer.
Vic Miller, Cinematographer
VIC MILLER, cinematographer at the Balboa studios,
Long Beach, Cal., whose honest-to-goodness name is
Victor Milner, believes in taking food for his mind and
food for his body at the same time. That is why he punctu-
ates bites of his "location" lunch with bits of information
from the pages of the
Moving Picture World.'1
(If you don't believe it
look at the acompany-
ing snapshot, which
was taken while Vic
and his wife were at
Santa Monica Beach
lately.)
Mrs. "Vic," who is a
daughter of Eberhard
Schneider, says that
the honeymoon en-
joyed by her husband
and herself would have
been incomplete if they
had not kept in touch
with the doings in the
motion picture indus-
try through a thorough
perusal of the pages of
each week's Moving
Picture World,
and Mrs. Miller will return to New York from the
this spring. They plan to make the trip by automo-
bile, and have allowed for stopovers at all points of interest
along the transcontinental route.
Victor Miller.
Mr.
Coast
FAIRBANKS WINS INJUNCTION SUIT.
Douglas Fairbanks, according to a decision handed down
by Justice Hotchkiss in the New York Supreme Court on
February 23, cannot be restrained from making pictures for
any concern other than the Majestic Moving Picture Com-
pany. The decision was reached in the injunction proceed-
ings brought against Fairbanks by the Majestic company,
who alleged that the star had violated his contract with them.
The court held that there was insufficient proof that Fair-
banks had waived that provision of his contract, which stated
that David W. Griffith was to direct all of Fairbanks' pic-
tures. But the star will have to answer to the $200,000 dam-
age suit, which the Majestic company has brought for al-
leged breach of contract.
In the case of the Majestic company against John Emer-
son, who is also alleged to have left the Majestic company
while under contract, Justice Hotchkiss decided that Emer-
son should be restrained by an injunction from working for
any other company pending trial of the $100,000 damage suit
brought against him.
ANOTHER TAX ON THE EXHIBITORS.
The Music Publishers' Association passed a resolution that
no place of entertainment or amusement, charging an ad-
mission fee or being run for revenue can use any music
copyrighted by its members, without paying a fee for .the
privilege of playing it.
They decided that moving picture theaters are included in
this resolution. We understand the fee is sixty dollars a
year, or a proportionate amount for any portion of the year.
March 10, 1917
THE MOVING PICTURE WORLD
1539
Entered at the General Post Office, New York City, as Second Class Matter
J. P. CHALMERS, Founder.
Published Weekly by the
Chalmers publishing Company
17 MADISON AVENUE, NEW YORK CITY.
(Telephone, 3510 Madison Square)
J. P. Chalmers, Sr President
J. F. Chalmers Vice-President
E. J. Chalmers Secretary and Treasurer
John Wylie General Manager
The office of the company is the address of the officers.
CHICAGO OFFICE— Suite 917-919 Schiller Building, 64 West Randolph
St., Chicago, 111. Telephone, Central 5099.
PACIFIC COAST OFFICE— Haas Building, Seventh St. and Broadway,
Los Angeles, Cal. Telephone, Broadway 4649.
SUBSCRIPTION RATES.
United States, Mexico, Hawaii, Porto Rico and
Philippine Islands $3.00 per year
Canada 3.50 per year
Foreign Countries (Postpaid) 4.00 per year
Changes of address should give both old and new addresses in full and
be clearly written. Two weeks' time may be required to effect the
alteration.
ADVERTISING RATES.
Classified Advertising — One dollar for twenty words or less;
orer twenty words, five cents per word.
Display Advertising Rates made known on application.
NOTE — Address all correspondence, remittances and subscriptions to
MOVING PICTURE WORLD, P. O. Box 226, Madison Square Station,
New York, and not to individuals.
(Index to this issue will be found on page 1678.)
"CINE-MUNDIAL," the monthly Spanish edition of the Moving Pic-
ture World, is published at 17 Madison Avenue by the Chalmers Publish-
ing Company. It reaches the South American market. Yearly subscrip-
tion, $1.50. Advertising rates on application.
Saturday, March 10, 1917
Facts and Comments
GREETINGS and best wishes to every reader of our
Tenth Anniversary Number. On this occasion in
the life of the Moving Picture World, we must
express as fully and as heartily as we can our apprecia-
tion of the continued and constantly increasing interest
and support of every branch of the trade. In getting to-
gether the material for this issue, it has been a source of
greater satisfaction than we can express to find so many
of the friends of the early days who have achieved and
who have maintained leading positions in this wonderful
industry.
* * *
THE respect and goodwill of the friends of the old
days is the most valued asset we possess. To the
exhibitors who have been readers for years (some
ever since the paper was started), to the film manufactur-
ers and exchanges, to ihe theatrical equipment and supply
manufacturers and dealers, to all who have used and sup-
ported the paper in any way, we express the hope that we
may continue to merit your confidence and support to an
even greater extent that in the past decade. We certainly
will make every effort to do so on the same straight, clean
and upright principles which have governed our past rela-
tions and which controlled the late founder of the paper.
A SOMEWHAT peculiar phenomenon is the great
number of welfare leagues and similar organiza-
tions that are springing up all over this country
like daisies in the month of May. Underneath all of
them lies the desire that is ever present in the minds
of the few to make laws for and control the lives of the
many. Surely we have a sufficient number of laws
and more than an ample number of elective officials in
every community to carry out these laws. Again does
it seem reasonable that volunteer and non-elective
bodies of irresponsible enthusiasts or propagandists of
this or that fad are likely to improve conditions? We
think not. We have more than enough of good laws
and good means of enforcing them. We have efficient
city, state and federal officials and departments compe-
tent to cope with any question, and they are responsi-
ble to the people.
'OVING pictures to-night at the
church.
Notices
I V/l Admission one, three and five cents
like this are not infrequent in the newspapers.
No doubt many of the churches are finding it hard to
meet the competition of some of our well-conducted
picture houses, but it seems to us that this is unfair
competition for the theater men. We also have an idea
that no church running pictures in this way should re-
ceive films from any reputable exchange.
UNDER the caption "Our Neglect of Export" our
worthy amusement contemporary, The Billboard,
published an excellent review of film export con-
ditions in its Christmas number. This article covered
the ground most fully and gave many concrete examples
of how American film manufacturers were either ignoring
export possibilities or selling them for a trifle to some
London or other European agency. The writer of the
article dwells particularly on the possibilities of reaching
the great Mongolian population and the Latin-American
field. It was particularly with a view to developing this
latter field for American films that the publishers of the
Moving Picture World took up the publication of a
Spanish monthly at the first of last year, under the title
Cine-Mundial. While progress has been slow, the volume
of correspondence has steadily increased and our Latin-
American film men have shown that they can and will
pay the price for the right kind of film. Few of our
American firms have yet made real effort to handle this
business intelligently, even to the extent of conducting
their correspondence in Spanish. It does seem that now
is the time to get a first-hand grip on this business.
Our American banks have very greatly increased their
connections in foreign countries. The shipping lines run-
ning out of New York to South American points are stead-
ily adding to their fleets and increasing the number of
sailings. As this country is producing more than half
the world's supply of film, does it not seem reasonable
that the export trade in films should be largely centered
in New York? Cine-Mundial is doing its share of popu-
larizing American productions in all the Spanish-speaking
countries.
1540
THE MOVING PICTURE WORLD
March 10, 1917
We're at the Dawn
By Louis Reeves Harrison
TEN years ago there was naught but scorn and ridi-
cule for the "Movies" in newspapers and periodi-
cals, and we're still getting it from editors who do
not know enough to follozv public opinion, much less guide
it in the way it should go. Others fall into the ranks
more or less reluctantly, still proving, though all uncon-
sciously, their lack of those qualities which make for lead-
ership. They lack imagination. They can not project
their minds into the future and conceive of what has not
been, as Jules Verne did of the submarine, as inventive
genius always does.
As far as theaters were concerned we were in the
cellaret stage. We sat in coffin-shaped rooms, with the
darkness of funeral drapings about us and watched a
badly vaccinated film projected in wobbly fashion on
what had every appearance of being a dirty sheet, and
this to monotonous strumming on one of those kind of
pianos they take in exchange by a young lady of the chew-
ing-gum variety occasionally assisted by a bristly-haired
young man with a drum, triangle and sand box. It took
courage to be prophetic.
■ I dared to look forward. I described the opening of a
beautiful theater on Seventh avenue near Forty-second
street, where there was a stage decorated with flowers, a
grand organ and an orchestra or large proportions, then
admitted at the end that it was only a dream. At Forty-
second street and Seventh avenue, a few doors from this
dream theater now stands a beautiful one with grand
organ, orchestra and flowers on the stage, almost exactly
like the one described in these columns many long years
ago. But it took courage to be prophetic just the same.
Not one in a thousand believed then that moving pictures
would ever rise above a form of cheap entertainment for
the shockhead and lowbrow.
Up rose that wall of the incompetent which did so
much injury to stage representations— "Give the people
what they want, raw meat and plenty of it." We got it. ■
I think one story did service a thousand times. The noble
hero is accused of a crime he did not commit and con-
victed on evidence "planted" by the villain. He was on
the point of being executed, usually by an enthusiastic
band of cowboys, when the villain is mortally wounded
and makes a dying confession to the heroine. She flies
to the rescue and arrives just in time to save the innocent
and otherwise innocuous hero from a shameful and un-
deserved death.
It was that sort of stuff that kept millions of intelligent
people from attending the picture shows until it was
stung out of existence by those scorpions the critics. Those
progressive gentlemen, ever busy with new ideas, spoke
out fearlessly when their sense of justice and fitness
prompted such utterance, though they often wounded the
sensitive natures of advertising producers to the point of
breaking off friendly relations with their respective papers.
The Moving Picture World in particular championed
the oppressed exhibitor with a sturdy independence that
more than once imperilled its advertising support.
In the evolution of no other art has there been such a
manly fight put up for quality of production. Merciful
to the weak, when there was obvious sincerity back of the
effort, intelligent critics exerted a tremendous pressure
on the strong, not merely to maintain a standard, but to
improve it in all branches of artistry. There have been
incompetent critics, men of extreme opinions, ignorant
of the principles and difficulties of production, but, as a
rule, thev were honest. On our own staff, I recall no in-
stance of bidding for advertising favor.
No matter how fair-minded a producer may be by
nature he becomes biased by a single viewpoint — there is
more than one facet to the brightest jewel. An author
writes a story of vital significance and effective structure.
A director of intelligence selects a flawless cast and
handles the visualization with unusual skill. The financial
result is staggering. The release pays a profit of many
thousands of dollars. The producing concern is com-
placently delighted. "See what we did!" Yet the first
thing they do is to destroy a happy artistic combination.
They obtain another story by the same author and put in
a cheaper director, or keep the director and dispense with
the author.
The stupidity of producers themselves, in not grasping
the composite nature of motion-picture making, is respon-
sible for a very large percentage of the failures recorded.
There are even many critics who do not perceive the
necessity of composite effort, and the art falls back upon
the personality of certain gifted interpreters, the star per-
formers. We have gone to extremes in the personality of
actors and in the skill of remarkable directors, and thus
moving pictures are still incomplete in their very essence.
We are just beginning to understand that there is an
aim. They have been limited by accident and true sense
of direction in a very large number of cases. The basis
of success is that rare and beautiful quality which has not
only made the other arts so fascinating, but has provided
us with nearly all improvements that make daily life en-
joyable, creative imagination. Not understanding the
origin of any art of expression, how can we judge before-
hand of results? We will only grow the weed and the
thistle until we plant the field with the seed of creative
genius.
But we're at the dawn. Through rose tints on the
horizon comes filtering now and then a faint gleam of
light that is bound to shine in the full unless the day is
overcast by persistent stupidity. We are no longer the
slaves of words. No trammeling vernacular need spoil
our spiritual awakening. Intelligent people are begin-
ning to love and understand this lusty young art of ex-
pressing thought and emotion. Genius will provide the
thought and emotion to be expressed, increasing our ex-
perience through intense assertion of the individual and
save us from monotony of presentation, the deadliest
enemy of joy and success.
When the sun of intelligence rises out of the morning
mists, when we reach an artistic adjustment and balance
of composition, people who go to the picture show will
no longer pray for relief from monotony and dull repeti-
tion. They will see on the screen the gold of inspiring
drama, the shadows of guiding tragedy, the flowers of
romance, even the marvels of science, so completely pre-
sented that the critic will find his vocabulary of praise in-
adequate. We are now wandering in the visible world of
color and form. We shall then penetrate the invisible
world of passion and thought.
We are not at the dawn for those who thought in one-
reel terms a few years ago, who are thinking in terms of
attenuated five-reel imitation and repetition today. They
had no imagination then, and they have none now. The
new generation and those of the old generation who are
benefiting from experience will increase the virility of
screen representations, only using life's physical incidents
of action and circumstance to bring out the spiritual side
of human nature in storied form. To reach intelligent
people at the picture shows, we must address them with
intelligence, and, in the art of so doing, we're at the dawn.
March 10, 1917
THE MOVING PICTURE WORLD
1541
Commercialized or Subsidized
By Rev. W. H. Jackson
M,\NY good and broad-minded people who sanc-
tion the exhibition of moving pictures on Sun-
day only hesitate at what is called the com-
mercializing of them on that day. A certain anti-picture
clergyman is always sounding the same note ; he has
opposed high class concerts on Sunday solely on the
ground that a charge for admission was made, thus, the
simple fact that a cash payment, the purchase of a
ticket, being a matter of trade, the Sabbath law against
Sunday trading is thereby broken ; therefore, if allowed
in one instance the whole flood gates of trading might
be opened, and a wholesale desecration of the Sabbath
follow.
There is logic in this general view of the whole situa-
tion, but is there wisdom in the basis upon which these
conclusions are allowed to grow ? Surely we are not
so incompetent that we do not know how, when and
where to draw the lines in the universal application of
any or all laws ; if we open the window of the house to
let in a little fresh air, are we by that act logically com-
pelled to open all the windows and doors for a hurri-
cane or, on the other hand, are we to be compelled never
to open a window, fearing lest by so doing we run a
risk of being inconsistent if we don't open all the win-
dows and doors ?
The Supreme Court of the United States has decided
that there is a "rule of reason." Under the rule direct-
ing application of reason let us, as a common sane peo-
ple, look at and do things reasonably ; let us also re-
member that there is a law of casuistry to help us in
these things, so that we are not blind leaders of the
blind, but walking openly as in the day.
At a closer glance, however, the writer has come to
the conclusion that the whole question is one bearing
on the relationship between that which is commercial-
ized and that which is subsidized, and to find out where
the one ends and the other begins. What is the differ-
ence between paying cash for a ticket entitling one to a
seat in the building (a commercialized transaction), or
the payment by check in advance for a seat in a build-
ing (a subsidized transaction) ? Are not both payments
for the same purpose? Are not both transactions simi-
lar? Do not both transactions have the same results,
i. e., a hired seat for a financial profit? The mat-
ter evidently narrows itself down to the method in
which the money is paid; if beforehand by specific ar-
rangement it is legal, right and good ; if as cash at the
time, it is illegal, bad, and wrong ; nay, further, should
be made criminal offence.
We are reminded of a good old piece of righteous
denunciation of such hair splitting as this when
we remember one who said, "Ye strain at a gnat
(nickel), and swallow a camel (check)." It is prob-
ably true to say that there is not a fashionable church
in New York of any denomination which has not its
system of seat-rents, a commercial system, a poor mans'
prohibitory system, a legalized Sabbath day cash
transaction, simply and only because it is changed from
a commercial act to a subsidized one. Is it not worth
while endeavoring to find a plan as to how the poor man
can subsidize his legitimate Sunday attractions, or is
he to suffer every time, and everywhere, simply and
only because he is poor. Surely we are punishing him
terribly for his poverty, as though it were a crime and
he a criminal against whom all legislation must be
aimed, lest he enjoy some of those privileges which
only the rich can command.
What a hue and cry is raised because in asking pay-
ment for a seat on Sunday to cover expenses the ex-
hibitor is only asking an honest thing. Where is there
a church or institution of any kind which would live
for one year if a financial claim were not made? Is a
prepayment, or an agreed payment or a collection not a
payment or a charge? Some will answer that it is free
will. Granted, but let the free-will offering fall short
and the people will soon be told how much they have
fallen short which must be made up and that in hard
cash.
If, then, there are many of those who feel that the
commercializing of the picture is its only or even its
greatest evil, surely it will not take long for them to
see the injustice of their fears. Can a picture exhibition
be right in a church where a collection is taken, and
wrong in a place where a charge is made?
The more we delve into this question ^;he more we
find that while there are many and various problems
to be solved, they can and must be solved, and not
dismissed in an off-hand way with supercillious con-
tempt, and the law invoked to stultify the desires of the
many according to the limited views of the highly
favored few. The writer takes the view that those
who enjoy all the privileges of life must find it in-
cumbent upon them to see that those less fortunate
shall, by some means, have kindred opportunities. In
the lowest places in life we give bread to the hungry
and clothes to the ragged. In the higher places in life
we give a free education to all who can not or do not
wish to pay for their own. True life is doing all it can
for the benefit of each other, and those who place a
stumbling block in another's way must be condemned.
"Sunday was made for man." Let us do all we can to find
out how man can best profit in the use of it ; strain the
rules of casuistry to find the helping way and not the
hindering one. Let us for once call commercializing
and subsidizing a distinction without a difference,
otherwise we shall, if we discriminate between them,
be guilty at the same time of dividing free citizens into
castes and make lack of riches a crime.
Thoughts of a Jellyfish on Beholding the Back-
bone of a Whale
O vast and voluminous vertebra!
That giveth thee power to make thy way
Where minnows and jellyfish hold sway
And have the nerve to say their say
On moving questions of the day.
No wonder thou art ready for the fray!
O backbone anything but frail!
That meets and moves thy mighty tail
Minnows and jellyfish to assail,
At thought of thee we all turn pale!
Thou scourge of spinelessness; thou flail
Of falsehood! thou nail —
— er of nothingness; thou —
Words fail;
But, anyway, old mammal, I'll go bail,
At swallowing thine own words thou art a whale!
And yet, for all thy class,
Methinks 'tis strange it came to pass,
Thy backbone at this end, alas!
Supports the jawbone of an ass.
1542
THE MOVING PICTURE WORLD
March 10, 1917
We Are Facing Facts; Not Theories
By Sam Spedon
IF YOU heard the shrill cry of "fire!" rend the mid-
night air what would you do ? You would get the old
bucket brigade together, haul out the old hand engine
and do the best you could to fight the flames. If you sent
twenty or thirty miles to the next town for a more im-
proved fire apparatus the house would be burned down by
the time it arrived.
When you hear the cry of "censorship, tax and Sunday
closing bills" in your midst, get the exhibitors of your
state together and fight the impending measures as best
you can. Don't look elsewhere for help, if you do the
legislatures will have passed the bills and everything will
be over but the wake. Call on your local senators and
assemblymen, go before the legislatures in a body, with
your hometown orators and spokesmen to present your
plaint and make your plea. Send out your S. O. S. and
P. D. Q. messages to every exhibitor in the state and tell
him to get busy. Don't send elsewhere for the silver
tongued orators and erudite literature ; if you do you may
be locking the barndoor after the horse is stolen. If
necessary canvass the sentiments of your theater patrons
by the use of your screens and give expression to your
own in the columns of the local press. Every little bit
helps.
We have any amount of high browed literature, so has
the National Association, telling about the persecution of
the early Christians and the martyrs of free speech and
press. Our editor in chief wanted us to write some more
of it. What's the use? We are getting this more to the
point stuff off our chest, hoping it will stir up some action
and everybody will get busy. Indoor oratorical sports
and literary exhibits are not practical when you have got
to go to it and do something to rescue the perishing and
care for the dying.
We know you need cash to oppose unjust legislation
and you will need it worse if you don't oppose it, so you
might as well dig down in your old jeans and chip in.
The Lord only helps those who help themselves. How in
the name of all that is sacred and profane do you expect
others to help you if you don't help yourselves?
The Christman censorship bill was killed in New York
state. Three censorship bills were squelched in Indiana
and federal censorship was squashed in Congress. These
results were accomplished by the concerted action of a
few, who got busy and did things.
You have been reading, talking and showing pictures
about preparedness for the last two years. If you have
not heard the cry of "censorship, taxes and Sunday clos-
ing" in your state, now, in the time of peace you should
prepare for war. Get together, organize and do some-
thing. Be prepared, for these things come upon us as a
thief in the night, seeking whom they may devour.
Avoid Suspicions of Graft
By Sam Spedon.
THE circulated reports of the appropriation by a
few individuals of a portion of the profits from
the exhibition held at Chicago last July brings all
organized effort of the industry under suspicion.
Any organization which undertakes an exposition, ball
or entertainment with an advertised object should give
a published statement to those concerned, of moneys re-
ceived, expenses incurred, and showing that the profit, if
any, had been applied or given to the advertised object.
A statement is due those of the industry who have con-
tributed their money and support to the success of such
undertakings. Their success depends upon co-operative
effort and all co-operators are entitled to know the result
of their co-operation. The abuse of confidence and priv-
ileges is what has brought many, individually and col-
lectively, into disrepute.
The recent reports we have received from Chicago are
a repetition of those we have heard about the expositions
held at the Grand Central Palace in New York City, and
they awaken all the suspicions attached to those functions.
With a knowledge of the deplorable facts connected
with last year's Chicago exposition, we would be amiss
in our duty if the Moving Picture World, as the repre-
sentative journal of the industry, did not call attention to
them and urge all organizations in all branches of the in-
dustry to insist that the game be played fairly, with all the
cards on the table, above suspicion, and see to it that a few
unprincipled ones do not bring reproach upon all the rest
of us.
Exchange Fails — Ties Up Deposits
Triangle Brooklyn Distributors Discontinue, Owing Ex-
hibitors for Advance Rentals.
ABOUT one year ago the Big T. Booking Company of
Brooklyn, N. Y., secured a special franchise to dis-
tribute Triangle productions in Brooklyn and Long
Island. This franchise has been discontinued and the Tri-
angle pictures for Brooklyn and Long Island can only be
secured now from the New York Triangle Film Corpora-
tion's office of New York City.
Some of the Brooklyn exhibitors, who had placed their
deposits for the Triangle service with the Brooklyn office,
are now anxious to have these deposits returned because
they cannot continue the service without placing a fresh
deposit with the New York corporation.
We are informed that the Big T. was an entirely separate
and independent business concern operating under the spe-
cial franchise for Brooklyn and Long Island with no con-
nection whatever with the Triangle Film Corporation. It is,
therefore, up to the Brooklyn exhibitors to look to the Big
T. Booking Company for the return of their deposits placed
with that concern.
In answer to the exhibitors' appeal for the deposits in
Brooklyn they we're told at the Big T. office that they would
all receive their deposits just as soon as arrangements could
be made for the return of the different amounts, which we
were informed aggregate about $1,800. This reply did not
satisfy the exhibitors, as many of them need their money
to deposit with the Triangle Film Corporation of New York,
if they wish to continue the Triangle service. They claim
that the holding back of their money by the Big T. works
a hardship upon them by being deprived of its use when
they are sorely in need of it.
The exhibitors claim, and we agree with them, that this
experience with the Big T. is an evidence of the serious-
ness of the deposit system, particularly if an exchange con-
ducts its business merely on a franchise, with no tangible
assets to counterbalance the responsibility it assumes.
MIRIAM FOUCHE WITH FOX.
Miriam Fouche, a new William Fox discovery, will make
her debut in filmdom in the photoplay starring Valeska Su-
ratt. Miss Fouche, who spent practically all her life in the
Ozark Mountains in Arkansas, has the feminine role next in
importance to Miss Suratt's. Miss Fouche is a crack rifle
shot, as she dwelt for a decade on what is known as "The
Devil's Backbone," in the Ozarks, where no timid individual
would have a very happy time, as bear and catamount are al-
most as plentiful as the foliage.
SON BORN TO CHARLES GROGG.
Manager Charles Grogg, of Grogg's Theater, Bakersfield,
Cal., has a smile for the whole world these days. And it's
only for a "little tiny reason," but that reason is a mighty im-
portant one to the fond parents. The "reason's" name is Wal-
ter Charles Grogg; arrived February 11; weighs ten pounds,
and he looks like his dad.
March 10, 1917
THE MOVING PICTURE WORLD
1543
No Other Business Would Stand Censorship
By B. B.
Hampton
If Average Industry Should Suffer Interference
Experienced by Picture Men Revolution
Would Result
IF the principle of censorship should he applied to general
business as it has been to motion pictures in certain
states we would have had red revolution in this country
within twelve months' time. The American business man
would rather fight than tolerate practice that the motion pic-
ture industry is compelled to endure in those States where
censorship is now in existence. Good pictures, wholesome
pictures, instructive, progressive pictures are impossible so
long as any man or any group of men are given the auto-
cratic right to determine what shall or shall not be shown on
the screen. . .
Censorship is un-American. Censorship in any form is so
repugnant to American ideals and traditions that our people
would not tolerate it in pictures if— there are two "lfs"; the
first is, if the public is made to realize that if censorship
creeps 'into one phase of our life it will find its way into
others; and second, if motion pictures can be made clean
the demand for censorship will die.
The very popularity of pictures is responsible for the de-
mand for censorship. The movies have won such an impor-
tant, intimate place in so many million homes that fathers
and'mothers deeply resent the sewage that slips on to the
screen.
"We don't dare let our children go to the movies, they
say, "because we cannot be sure that they will not see inde-
cent or suggestive pictures hidden under smugly hypocritical
titles." .
Along comes the politician wrth his eyes on new jobs for
the faithful and suggests censorship. The public, without
thinking deeply enough to understand the dangers of censor-
ship, responds to the place-hunter's suggestion — and censor-
ship threatens us in nearly a score of states.
Statistics Prove Small Percentage of Evil.
In fairness it cannot be said that the motion picture indus-
try has brought this curse on itself — any more than the
charge of indecency can be made justly against the publishing
industry because an occasional panderer prints a vile book or
starts a filthy magazine or newspaper. Fortunately there are
very few evil pictures, but unfortunately they are very obnox-
ious. Statistics compiled by experts prove that in 1916, of
nearly ten thousand reels less than one hundred reels (about
twenty-five pictures) were objectionable. Less than 1 per
cent, of the output is to blame for the danger that now
threatens to throttle the art.
However, we must not deceive ourselves. This bad 1 per
cent, is very bad. Men who live, breathe and have their
being in the Tenderloin of New York and the little Tender-
loin of Los Angeles forget that the great American public is
not an ass. This unhealthy type of producer thinks he can
market a mess of filth by disguising it as "art" or "reform."
He believes that by posing a preacher at the opening of a
"white slave" picture he can "get away" with rotten sex
stuff. Or by hiring a preacher to "indorse" his "picture
that every mother, and daughter ought to see" he can deceive
"family trade" into regarding his work as "reformative."
No human being can fool himself so thoroughly as the
hardened Tenderloiner — unless it is his money-blind brother
of Wall Street. The producer who knows America by living
in a high priced hotel in Longacre Square knows nothing.
If he spends a few weeks in New England, or the Middle
West, or Down South, disguised as a human being, he would
learn that his little tricks, his evasions and sophistries, fool
no one but himself. He would learn that the filth, the sew-
erage that he is pouring on the screen interests no one but
the evil-minded, the diseased and the curious.
He would learn that his vile stuff is ruining the movies.
If he digs deep enough he will find the great "silent vote"
is being cast against the movies. Mothers and fathers who
can not and will not spend the time necessary for thorough
investigation and careful discrimination have reached or are
reaching the conclusion that the movies are dangerous.
These people have been shocked and horrified by the things
thrust at them on the screen. They have taken the safe
course — they have forbidden their children to go to movies,
or at least have placed restrictions on them.
This "silent vote" is the power back of the demand for
state censorship.
Hand in hand with the filth-producer is the exhibitor who.
uses the sign "Children Not Admitted."
These two classes are the sewer-scourers who have be-
fouled the industry.
Publishing Pictures Should be Regulated As All Other Pub-
lishing is Regulated.
The overwhelming majority of men who create pictures
know that only clean pictures will pay. They demonstrate
their knowledge by making none but clean pictures (note,
please, the statistics to which we have referred in a previous
paragraph).
There is no basic difference between the publishing of
printed words and printed pictures and the publishing of
pictures in motion. Both sets of operation consist of enter-
taining and educating the public by setting forth news, views,
facts, stories.
We hear nothing of censorship of the press and yet decent
publishers face constantly the problem of competition with
filth.
Everyone who reads these lines can recall scandalous,
sensational newspapers that sprang up suddenly, flourished
for a time and disappeared as quickly as they came; or
magazines that reached popularity through the sex-lure chan-
nel; or books that got into demand because of their naughti-
ness or vileness.
These things prosper — or apparently prosper — for a period,
then they fade away and we hear no more of them.
The decent newspapers, the high class magazines and the
standard books move steadily forward. For every thou-
sand copies of filth sheets or sewerage books published in
a year, ten million clean, wholesome periodicals or books
are circulated.
The 99 per cent, in the picture industry know that clean-
ness and decency are the only things that pay eventually,
and this great majority is determined to drive the filth pur-
veyor out of the industry. All that they ask of the public
is that the men who publish pictures in motion receive the
same treatment that is given to the men who publish words.
If the publishers of newspapers, magazines and books do
not need censorship — and certainly they do not need censor-
ship— then there is no need for censorship of the publishers
of pictures in motion.
The Police Power is Sufficient.
The simple truth is that the police power of cities and
states is abundant to regulate publishing, no matter what
form the publication may take, the existing power is abund-
ant to safeguard the public.
Further, the facts are that the police power has been so
trained that it operates effectively against the publication
of vile books, magazines and newspapers — and in some
places it operates effectively against the publication of vile
motion pictures. Notably in New York City the present
commissioner of licenses, George Bell, is said to have exer-
cised this power to good purpose.
In comparing censorship and the police power, we must
remember that censorship permits no appeal to the courts
or so restricts appeal as to render it practically impossible
or ineffective. This condition is so monstrously un-Ameri-
can that it is unthinkable. Our forefathers fought and died
that they — and we — might have the right of trial by jiyy and
the right of appeal from lower courts to higher courts.
Our whole outlook on life is based on these principles, but
censorship of motion pictures sweeps aside these funda-
mentals and delivers us bound and gagged to petty auto-
crats.
Ask your business and professional friends their opinion
of a system that would prevent appeal from the decision of
a police magistrate or a judge of a lower civil or a probate
court. Ask them how long they would tolerate a condition
that placed them on trial for a misdemeanor or a crime with-
out the right to summon a jury; or what would they do in a
civil suit in which a small judge had decided against them
and refused an appeal to a higher court? Is it extravagant to
say that Americans would prefer red revolution to a general
condition of this kind? And yet that is the situation threat-
ening the pictures industry in many states today.
We do not need new laws. We need to use nothing more
1544
THE MOVING PICTURE WORLD
March 10, 1917
than the police power as it exists in relation to the balance
of the publishing business. We need to educate the public
that publishing pictures in motion can be regulated by exist-
ing means just as well as publishing pictures and words in
type.
Reform From the Inside.
Mr. Griffith's idea of "reform from the inside" is excellent.
It is fundamental.
No reform can be genuine or permanent unless it comes
"from the inside." People cannot be legislated away from
evil. Legislation may create conditions to restrain the
vicious or to bolster up the weak, but real, lasting changes
for the better can come only when a majority of the class
affected want the improved conditions.
There can be no question as to the prevailing sentiment in
the motion picture industry. The demand for good, clean
pictures vastly outweighs the demand for the vampire and
sex-lure sewerage that threatens the life of the industry.
The picture business is today largely in the hands of seri-
ous, responsible, decent men who have made large invest-
ments and want to do all in their power to protect these
investments. These men know that their only hope of
permanent success is in developing and holding "family
trade." The nickels and dimes of women and children form
the backbone of this half-billion dollar industry. Women
and children abhor smut and suggestiveness. Ask one hun-
dred theater owners if this is not the case, and ninety-nine of
them will answer "Yes," and assure you emphatically that
objectionable pictures have worked a most serious injury to
the business by driving decent people away from picture
houses.
The publishers of pictures are moving swiftly and effec-
tively. The leading producers, distributors and exhibitors,
working through a special committee in the National Asso-
ciation led by David Wark Griffith, have pledged themselves
to aid in the prosecution, under the criminal laws, of every
producer of indecent or obscene pictures in the United States.
Thomas Evans an Early Bird
President of The Evans Film Manufacturing Co., Made His
Start in 1908.
THOMAS EVANS, president and general manager of
the Evans Film Manufacturing Company, whose plant
is located at Two Hundred and Sixteenth street and
Broadway, New York, became active in the motion picture
business late in 1908. At that time he organized the Panto-
graph Corporation, of
New York. The concern
was not a big success,
and Mr. Evans accepted
a position as western
representative for David
Horsley — Centaur
Films, Chicago. Later
on Mr. Evans became
the representative of
A. G. ("Sole Agent")
Whyte. It was after he
had been with Mr.
Whyte for some time
that Mr. Evans was
made general manager
for Powers Picture
Plays.
Continuing his rise in
the industry, the man
who now heads his own
corporation was made
laboratory and studio
manager for the Univer-
sal Film Manufacturing
Company. That was at
the time the Universal
was formed, and when
their producing activities
were confined to Coytes-
ville, N. J. It was the
experience gained in the latter position that led Mr. Evans
to form his own company.
Mr. Evans' company specializes in laboratory work, and
so busy has the Evans plant become that it is working day
and night. It is never closed. This is due to the fact that
the high quality of the Evans company's work has never been
lowered in the slightest degree, no matter how busy the
plant has been.
Thomas Evans.
Upstate Man Champions Sunday Shows
Rural Districts Opposed to Sunday Opening — No Immediate
Legislative Action Likely — Clergymen Discuss Films.
DECLARING that he would as soon have his son go to
a motion picture show as to hear Billy Sunday, James
Bradshaw, a well known resident of Troy, addressing
a meeting of ministers and laymen, when the entire program
was devoted to a discussion of Sunday pictures and censor-
ship, has stirred up a tempest among certain friends of the
pictures and likewise certain admirers of the evangelist
Coming just at this time, when members of both the Senate,
and the Assembly are looking ahead and wondering what,
if any, action will eventually be taken either on Sunday pic-
tures or the censoring of films, Mr. Bradshaw's views have
been given much publicity among legislators. If any action
favorable to Sunday shows is taken at the present session,
it is certain that it will be in the face of most strenuous oppo-
sition from the rural sections. Judging from the petitions
that continue to come to the members of the Legislature,
some central and controlling body in the church is conduct-
ing a systematic campaign through this and Central New
York.
Rev. J. V. Moldenhauer, of the Second Presbyterian Church
of Troy, was some time ago selected as an official investi-
gator of the motion picture houses in what is termed the
Aalbany conference. For several weeks, it seems, Mr.
Moldenhauer religiously viewed almost every picture that
was shown on the screens of this and surrounding places.
Judging from his report to the conference, he was not highly
impressed with what he had witnessed.
"From what I have seen," the minister reported, "I believe
that the pictures exhibited today show evidences of a primi-
tive mind. It requires no intelligence to follow the plots and
every plot is repeated over and over. To my way of thinking
the greatest virtue in the pictures is the scenic development."
Rev. C. H. Walker also spoke and severely arraigned
those pictures tending along sex lines. He said that many
of the advertisements and titles were so worded as to arouse
the curiosity of both the old and the young along lines that
should not be permitted.
Summing up matters, as the situation now appears from
expressions among both Senators and Assemblymen, no
legislative action is likely either along censorship or decidin
the Sunday question.
,
'THE
HOLBROOK BLINN AND DORIS KENYON IN
EMPRESS."
Holbrook Blinn and Doris Kenyon, two celebrated stars,
will appear on the Pathe program in "The Empress," a five-
part Gold Rooster Play made by Popular Plays and Players,
to be released March 11th.
Mr. Blinn is one of the best known actors on the stage.
From the time when at the age of six he appeared with
Frank Mayo in "The Streets of New York," he has been iden-
tified with the best plays and best companies.
Miss Kenyon, while still very young, has achieved an ex-
cellent reputation as an artist and has a most charming per-
sonality which screens particularly well. It was recently
announced that she has been engaged to play opposite Henry
Walthall. "The Empress" has been very well put on and the
story offers both Mr. Blinn and Miss Kenyon excellent
opportunities for their art.
NORTHWESTERN STATE RIGHTS BUYER IN TOWN
G. A. Hager, of Seattle, Washington, who is one of the best
known film men in the Northwest, is in New York on the
trail of good state rights propositions. He is stopping at the
Hotel Breslin. Mr. Hager has ventured into the state rights
field with a knowledge of film conditions in the Northwest
that will stand him in good stead. He has been active in
the selling end of the film business for several years, his
efforts being confined mostly to the territory in which he
and his associates will operate.
Mr. Hager was, up until about the middle of January,
manager of the Universal exchange in Seattle. Before that
he had been connected with exchanges in Montana, Portland,
and several of the other larger cities that lie West of the
Rockies. He states that the new business will have its main
branches in Portland and Seattle. Mr. Hager's home address
is 2021 Fourth avenue, Seattle, Washington.
S. G. SLADDIN LEAVES FOR MONTREAL.
S. G. Sladdin, general representative of the Consolidated
Film Corporation, left last Monday for Montreal on an ex-
tended business trip through Canada in the interests of
Consolidated. Mr. Sladdin expects to be gone several weeks.
March 10, 1917
THE MOVING PICTURE WORLD
1545
Random Shots About Export
By F. G. Ortega
THE export situation ten years ago but let's talk
about something serious. Ten years ago we were
fighting tooth and nail to keep foreign competition
in this country within reasonable bounds. We all know
how well this was accomplished. Let's talk about the
present.
The war has entered its last stage. From now on France,
Great Britain and Italy will pay as little attention to ex-
port as the Central powers. Export means surplus energy
and none of the belligerents has any to spare. During the
final, the most savage phase of the struggle, they will
countenance no effort or initiative that is not directly con-
nected with the war.
The Latin-American republics have suffered from the
war even more than we have. They have had the same
internal troubles, brought about, as in this country, by un-
assimilated immigration of different nationalities. Some of
the southern republics have found themselves on the verge
of civil strife. They are tired of this gigantic conflict, and
during the past two years, thanks to Mr. Wilson's stand in
regard to Mexico and in spite of the yellow press and other
yellow-thinking elements in our midst, they have been draw-
ing closer to us mentally as well as in a commercial sense.
London was, before the war, the film clearing house of
the world — at least this is what American manufacturers
were taught to believe. Before Cine-Mundial, our inter-
national organ, made its appearance a year ago, the Spanish
and Portuguese-speaking markets, with a population of over
one hundred millions, were as little known as Mesopotamia
to most of our producers. The foreign activities of our
companies were dominated by the English metropolis. If
anyone suggested in the downtown district of New York
that hardware, dry goods or any other line of merchandise
should be sold in Argentine or Brazil through London
houses, he would be placed in the hands of an alienist, but
this is exactly what our producers were doing. The mana-
ger of a company that had just released a pretentious fea-
ture— a very stout gentleman, by the way — yawned so much
when one of our solicitors tried to impress him with the im-
portance of South America that he nearly fell out of his
chair. Another so-called export manager lost a lot of breath
and became quite excited in an attempt to convince the
writer that the London houses were and had been exporters
"by divine right" (textual words). And this man was a Ger-
man, think of that!
France is out of the running today as a film manufactur-
ing center. Its half a dozen selling and distributing organi-
zations, some of them the most important in the world from
an international viewpoint, are really helping our manufac-
turers, as they have been compelled to use American-made
subjects to keep their contracts. Italian film production is on
the decline. This is acknowledged by its foremost critics.
But whether it is or not, the fact remains that the Spanish
and Portuguese-speaking public are sick and tired of the
eternal tragedy and morbidity of Italian scenarios. Great
Britain, being a tributary nation in this field, was bound to
suffer most in abnormal times, and the war has brought
about the entire collapse of its foreign moving picture trade.
It is needless to say that this has had no marked effect on
Latin America, as England never supplied the market. We
have another proof of this in the recent "announcement made
by a London trade publication, which admits the "enor-
mous importance of South America and proposes to start
an edition in Spanish to help the British middlemen. We
presume that the "invasion" will be attempted with Ameri-
can brands. However, these post-humous activities — for that
is what they are, in fact — have no practical meaning and will
not change the export situation, although their significance
is great as an object lesson to our producers.
It is true that our producers know very little about Latin
America and its possibilities; but in spite of the opinion of
some of our self-appointed experts, our British friends know
even less. Their ignorance of conditions is so great that
in a recent article published in the magazine referred to we
find the following statement regarding Mexico: "At pres-
ent any old junk, so long as it can run through a machine,
can command big prices." This is wonderful. So any old
junk will go in Mexico, eh? How about Granat, of the
Salon Rojo, who six months ago bought over $30,000 worth
of films in New York and Chicago? And the other ex-
changes that practically every month are sending experi-
enced buyers to the large producing centers of the United
States? Moreover, how in the name of common sense can
you get big prices for any article in Mexico, when the
Mexican dollar that used to be equal to fifty cents gold four
years ago is only worth today seven or eight cents?
Some of our manufacturers are already intrenched in
Spain, Portugal and Latin America, but many still lag be-
hind. What can be done in six months today will take years
of constant effort after the war, so no time should be wasted.
The theory that the southerners will not pay reasonable
prices has been exploded. If they are willing to post fancy
figures for Bertini, Menichelli or Boreli subjects, what will
happen when they become familiar with our stars, who act
quite as well and have the advantage of youth, beauty and
superior technical direction?
No manufacturer of any importance should be without
branches or agencies in Buenos Aires (for Argentine, Chile,
Uruguay and Bolivia), Barcelona (for Spain and Portugal),
Rio Janeiro (for Brazil) and Havana (for Cuba, Puerto
Rico, Venezuela and Colombia). We do not mention Mexico
for obvious reasons.
It should be remembered, however, that haphazard the-
atrical methods in dealing with foreign countries only foment
trouble and that films where every Mexican or South Ameri-
can is a bandit or a "desperado," whatever that means,
should be kept in this country or shipped to Europe, Africa
or the North Pole — they are not appreciated in Latin
America. And films where the cute hero, with cowboy hat
and sport shirt, becomes dictator of Brazil in a couple of
days, or puts to flight the whole Mexican army with his
trusty revolver, are not popular either.
Whether this country goes to war or not, if the film manu-
facturers are far-sighted enough they will emerge at the end
of the crisis with their products firmly established in Latin
America and with the consciousness of having done more
toward practical Pan-Americanism than all the politicians
with their theories and speeches.
There is nothing cold-blooded in this way of looking at
things. We take no mean advantage, but are merely coming
into our own. The Italian and French houses will doubt-
less compete with us in foreign markets after the war and
we should hail this competition with open arms, as monop-
oly in any line has always meant stagnation.
ALICE BRADY HAS NARROW ESCAPE.
For several days Alice Brady has been receiving the con-
gratulations of friends upon not having been burned as badly
as at first supposed in a fire episode, which forms the spec-
tacular climax of a motion picture in which she is to appear
as the star player late in April.
"After it was over," said Miss Brady, in recounting her ex-
perience, "I took an inventory and discovered that I had lost
a big bunch of hair from the very top of my head, together
with a part of one eyebrow, the sleeve and shoulder of the
waist I wore and about a third of my skirt. On the reverse
I had gained two large, sore blisters on my arm, a raw spot
on my elbow, a bruised ankle and the knowledge that, how-
ever I may feel about woman suffrage, I never wish to be a
fireman."
The scene of this exciting incident in Miss Brady's photo-
play, which is called "Maternity," represents the exterior of
a large hospital, in which the heroine, with her child, is among
the patients. The structure takes fire, many of the inmates
throw themselves from the windows and roof, and the, mother
and child are trapped upon an upper story. At the critical
moment the flooring gives away and they fall through the
flames to safety.
ERB AND GOEBEL MAY SPRING SURPRISE.
Ludwig G. B. Erb, president of the Erbograph Company,
and O. E. Goebel, president of the Consolidated Film Cor-
poration, spent four days in Atlantic City the past week,
during which time certain matters that eventually ma/ be
of considerable importance to the film world were consid-
ered. Mr. Erb entertained a party of important persons at
the Traymore Hotel.
Since the success of "The Crimson Stain Mystery" serial,
which was produced by Messrs. Erb and Goebel, the eyes of
many men in filmdom have been centered on these two fac-
tors, as it is known that they have other and greater plans
-n the making.
THE MOVING PICTURE WORLD
March 10, 1917
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The Motion Picture Exhibitor
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WRITE US EARLY AND OFTEN
THE MOVING PICTURE WORLD carries the
most complete record of Exhibitors' News. This
department aims at being the fullest and fairest
chronicle of all the important doings in the ranks of
organized exhibitors. To keep the department as com-
plete and as useful as it is now we request the secre-
taries of all organizations to favor us with reports of
all the news. Coming events in the ranks of the or-
ganized exhibitors are best advertised in this depart-
ment of the Moving Picture World.
EXHIBITORS' LEAGUE ORGANIZER.
In answer to recent inquiries in regard to the Exhibitors'
League Organizations and for the information of exhibitors
in any of the States, readers will kindly note that Fred J.
Herrington is National Organizer for the Motion Picture
Exhibitors' League of America. All correspondence on the
subject may be addressed to him at 402 Knox avenue, Pitts-
burgh, Pa.
What to Say to Your Law-makers
Two Letters on Censorship That Cover the Ground Quite
Thoroughly.
WHILE some exhibitors are wondering what to say and
do to aid their local organization and themselves in
the fight against censorship and other unjust legisla-
tion, we present the following letters written to State legis-
lators by a couple of wide-awake fellows, which will serve as
examples of what can be done, and furnish copies for other
exhibitors to follow.
Shepherdstown, W. Va., Feb. 5, 191 1.
My Dear Senator: . , . . . ....
Just at this time I would like to take up with you the censorship bill
now before the legislature, and to attempt to explain to you that such a
bill is wholly unnecessary and that it will work a hardship on the
exhibitors of the state, and at the same time defeat many of the good
points which the bill is intended to create. .„..,..,»
I have had three years' experience along this line in Shepherdstown.
When I took hold of this business here I found that the matter of censor-
ship had been thoroughly and practically done by the people themselves.
When animated objects were thrown on the screen here a dozen or more
years ago it was a novelty and the people nocked to see these animations,
regardless of the merit of the subject, but just as soon as the novelty
wore off and the people attending had time to digest what they were
being shown the censorship worked in a practicable manner, with the
result that the exhibitor went out of business entirely. Many others
attempted to revive the business along the same lines, but without success
Three years ago I was convinced that the press and the screen were in
the same line of endeavor. That each were for public consumption,
education and entertainment. Our success has proven the wisdom of
the trial. Where before the churches, the schools and others interested
in civic advancement were against moving pictures, today these same
interests are our customers and our friends. We did this without censor-
ship other than that of the people themselves, and we find that it works
better and more effectively than any board of a few persons could do it.
Besides there is no earthly reason in West Virginia for such a board.
Practically every film shown here in this state has either been censored
by the National Board of Review, the Pennsylvania State Board, the Ohio
State Board, or the Maryland State Board, and many, many cases all four.
The question arises if the work of these four boards is unsatisfactory
will a fifth make it better? I think not. *„.,.„.
The picture business today is being hounded to death by those in the
several states who are after political berths. The business today is
paying more taxes of various kinds than any other form of business,
and I personally know that many of them are losing propositions, even
though the general sentiment is that they are money makers and small
gold mines in themselves. Nothing is further from the truth.
More than that, there is today sufficient law, both national and state,
to do awav with improper pictures. The jail is the proper place for
offenders along this line, and if we will only make the law as effective
against the screen as against its twin sister, the newspaper, you will
find no need of censor bodies. ...
If the bill is passed it will prevent many houses in this state showing
many excellent pictures. Do you realize that we have less houses in
West Virginia than they have in the city of Philadelphia or New York
alone' The present trend of the distributing end of the business is for
open market plan, and many, if not the most of the best pictures, today
are being released and sold on this plan. With a censor law in West
Virginia it will simply deprive West Virginia exhibitors from showing
these wonderful pictures on account of the loss in time and cost of
censoring. Every day counts with the producer, and he wont let a
picture lay off a week or so to be censored in this state when he can
keep it working in one of the nearby states, and this will mean that our
exhibitors will not get it until, perhaps, the film itself is worn out by
i • Isewhere. Of course you understand that the cost of censoring
finally comes upon the exhibitor and not upon the producer as many
suppose. We pay the bill, and I want to tell you frankly that many of
us are now paying the last cent the business warrants, and it either
means that we go out of business or go to using inferior pictures, some-
thing that the bill wishes to discourage.
Our state id situated badly for distributors. We have few large cities,
costly delays in express service from one point to another, and many
other elements of cost that makes our service expensive, with little hope
of profit to the producer. We get most of our service from three points —
Pennsylvania, Washington, Cincinnati. All of these incoming films are
censored in their respective states, and I would like to know if their
censoring in West Virginia will improve them one bit? I think not.
Besides, what is to be done with the hundreds of pictures that come to
us from other sections of the country? It simply means that we cannot
rent them at all except in a few cases, and the cost incident to delay
would make such prohibitive.
The day of censoring of moving pictures is practically past. The day
for criminal action is looming into view as the one and only effective
measure to take from the market pictures such as should not be shown.
Why not let us prepare for the new era rather than the dead past? A
newspaper which printed improper matter would be acted against legally.
Why not its companion?
All connected with the business see the day of better pictures for the
better people in the better theaters is here, and this will in itself do more
and better censoring than all the censor boards combined. Because every
man and woman loves good, clean, moral entertainment and will patron-
ize that kind and condemn all other kinds, and it is this influence which
is righting any wrong that may have been committed in the past. If
the few who disregard this law of right and morality for the sake of
making a few illegitimate dollars why not arrest him and, if guilty,
sentence turn to the proper place for all offenders against the law?
It is my personal opinion that a law passed which invited the producers
to submit to it films for review and then to publicly advertise throughout
the state the names of producer and title of subject would be a plan
that would do more good than anything that could be done. This board
should be of a highly educated class and above partisanship and bias.
There should be no compulsion about the matter and no fees attached.
We all know^hat hundreds of films are being made that the censors never
touch, and it is this class of producers and exhibitors who should be
encouraged. We are today doing business with certain well-known
producers whose efforts have done more to create proper sentiment for
clean pictures than all other agencies combined. Why not let us
encourage them, rather than subject them to special tax and discourage-
ment?
I hope the law will not pass before the whole matter is thoroughly
threshed out, and I believe if the legislature would properly consider
some of the objections outlined above they would come to the same
conclusion. You are at liberty to make such use of this letter as you
deem proper.
With kind regards and best wishes, I am,
Yours very truly,
C. S. MUSSER,
Manager Opera House.
Eldorado, Illinois, Feb. 17, 1917.
Dear Sir :
Some time in the near future there will come before you at Springfield
a bill for so rigid a censorship of theaters in this state as to practically
drive them out of business.
I am writing you, asking that you oppose this bill when it comes up,
and in this connection I wish to point out to you that censorship of
moving pictures has proven a failure in every state where it has been
tried, for the simple reason that censors are not able to agree as to
what the public should and should not see.
In Pennsylvania, where a state board of censors exists, there occurred
recently an absurd instance of irresponsible authority. The Chestnut
Street theater management was ordered to eliminate, as injurious to
public morals, photographs of Emperor William of Germany and Field
Marshal von Hindenburg.
Could anything more completely illustrate the evils of censorship than
does this instance? Is this not taking away the rights of American
citizenship?
The theory of censorship is that people do not know what is best and
good for them and must therefore be guided by a small clique of officially
appointed wiseacres, drawing large salaries which they do not earn.
The picture business of today is an overburdened affair, and to add
additional burdens that are unnecessary would cripple the industry.
I ask that you investigate this matter before it comes to a vote. If
there is any information you desire regarding same, please call upon
me. All we ask is a fair deal, and I am sure that you will not vote on
the bill until you have gone into it from both sides. Thanking you in
advance for your attention to this matter.
Yours very truly,
STEVE FARRAR.
NORTHWEST EXHIBITORS' MEETING.
The last meeting of the Northwest Exhibitors' Corporation
was one of the most active on record this year. A warm
discussion of what constituted an indecent picture was one
of the features of the meeting, while Thomas Furniss' talk
was another. Chairman D. G. Rodgers of the convention
committee told of plans for the annual session of the cor-
poration May 1, 2 and 3. and announced that there would be
plenty of interest to exhibitors after meeting hours without
March 10, 1917
THE MOVING PICTURE WORLD
1547
an exposition being held. A cabaret, grand ball and ban-
quet will be held on the three evenings following meetings.
Exhibitors will be entertained gratis. Secretary Koenig
read a letter from the National Board of Review commend-
ing the Northwest body's stand against "vice" pictures. The
application of N. P. Glain, Fertile, Minn., for membership
was accepted.
Oklahoma Convention
Exhibitors Take Strong Stand Against Improper Pictures-
Officers Elected.
THE Oklahoma Branch of the M. P. E. L. of A. met at
the Lee-Huckins Hotel, Oklahoma City, Feb. 12th and
13th, being their fifth annual meeting. The Conven-
tion went on record for clean pictures, as evidenced by the
following resolution, which was passed unanimously.
WHEREAS, Improper motion picture films, of private and unlicensed
production, operated by persons without investment in theaters or the
film industry of the State, and whose only interest is monetary and det-
rimental to the best interest of the Motion Picture Exhibitors, be it
RESOLVED, That the Oklahoma Branch, Motion Picture Exhibitors'
League of America, in convention assembled this 12th day of February,
1917, hereby unqualifiedly condemns the showing of any still or motion
picture subject relating to sex or poses in the nude that are indecent
and suggestive, or that tend to inflame or prejudice the public mind, and
realizing that the fundamentals of the motion picture business depend
upon our ability to present clean, moral and high standard photo
production rather than appeal to the sensual and fleeting its profit, be
it further
RESOLVED, That it shall be the duty of each member of the Motion
Picture Exhibitors' League of America, Oklahoma Branch, to exercise
authority in suppressing any such exhibition by making complaint to
the proper legal authorities, and pursuing same in behalf of the mem-
bers of this League, and any negligence shall subject said members to
expulsion from this organization. In case of any doubt or controversy
as to the classification of any picture the same shall be referred by
letter or by telegram to any officer of this League for settlement.
The following officers were elected for the ensuing year:
A. B. Momand, Shawnee, Okla., president; S. H. Jones, Altus,
Okla., vice president; H. W. McCall, Oklahoma City, second
vice president; L. W. Brophy, Muskogee, Okla., secretary;
C. D. Jackson, Stillwater, Okla., treasurer.
The Oklahoma Branch is in excellent conditions, both as
to finances and membership.
A banquet was given on Monday night at which 82 plates
were laid. After the banquet the exhibitors visited the local
theaters, where films were put on for their benefit, the thea-
ters throwing their doors open to the visiting exhibitors and
their friends.
As the legislature is now in session many of the exhibitors
visited with their representatives and senators. There is
but little talk of censorship and Sunday closing. However,
one very drastic bill has been introduced, house bill number
504. The convention adjourned Tuesday evening. The fes-
tivities were concluded by a grand ball, which was given
by the Bluebird Photoplays Company.
L. W. BROPHY, Secretary.
DIRECTOR DOWLAN COMING TO NEW YORK.
William C. Dowlan, until recently a director with the
American Film Manufacturing Company, at Santa Barbara,
Cal., is now in Los Angeles, where he will remain until next
month, when he contemplates a visit to New York.
Strong Anti ''Blue Law" Campaign
Exhibitors of Texas Putting a Lot of "Pep" Into Their Fight
Against a Pictureless Sunday.
THERE'S nothing so potent in a fight against obnoxious
legislation as for those who are directly affected to get
out and make the fight themselves. Much time has
been lost in the past by waiting for outside help in presenting
arguments to legislative bodies against pending laws. The
psychology of that method is wrong. Legislators resent out-
side interference in such matters and are always ready to
listen to the plaints of their constituents.
Whether the Texas exhibitors have considered the psy-
chology of this matter or not, they certainly have taken the
proper course in their present fight against Sunday closing
bills, now before the Texas lawmakers. With an editorial
printed in the Houston Chronicle as the basis, they have
caused to be printed in a number of leading papers a half-page
advertisement of proposed "blue laws," appending the names
and addresses of the members of the State Senate and House
of Representatives, with the suggestion that readers tear out
the advertisement and mail it to their Senator and Repre-
sentative.
This advertisement appeared in the Dallas Morning News,
Ft. Worth Star-Telegram, Houston Chronicle, San Antonio
Express, El Paso Herald, Beaumont Enterprise, Wichita
Times, Temple Telegram, Waco Morning News, Waco Semi-
Weekly Tribune, Amarillo News, the total circulation of
which aggregates approximately 300,000 copies. Such a cam-
paign ought to do a lot of good.
ii
BLUE LAWS FOR TEXAS"
MEMBERS LEGISLATURE
Address Care State -Capitol,
Austin, Texas
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This Is an Exact Reproduction of Editorial in the Houston Chronicle, Sunday, February 4, 1917
"BLUE LA WS FOR TEXAS
>9
"It would seem that there are enough laws on the statute book*
of Texas governing what people shall do or shall not do on Sun-
day, but some members of the present Legislature are not satisfied.
The people still persist in having a few harmless amu*ern4ffti
on the only day in the week that many of them have for recrea-
tion, and in the eyes of a few of our great lawmakers this is most
sinful. There is a bill before the Legislature to penalize prac-
tically all kinds of amusments, whether free or paid admissions.
Some individuals prefer to spend 5 or 10 cents on Sunday
afternoons for a moving picture show; some go to free municipal
entertainments in a big city -like Houston, where we hava a form
of government that is charitable, sensible and humane.
All the people can not have automobiles, or clubs, or home
amusements. A lot of them want to get out on Sunday afternoon* ;
some even have the audacity to go" to a baseball game.
According to this proposed enactment, the people must refrain
from fill pleasures on Sundays. They miy be permitted to go out
in the woods and listen to the birds sing, but if they shoujd happen
to go to some place where there is a band playing they haye "com-
mitted a great sin in the eyes of these most strict and righteous
'■lawmakers.
When the bill was first prepared it even made it an offense and
a violation of the law for a person to buy a galluii of gasoline to
keep his car running on Sunday, Then it was discovered that this
was a little too drastic, consequently the ban was taken oft that
form of offense. You will s"tili~be. permitted to rjde in your auto-
mobile'and s,till be permittod to buy some of the fluid to keep it
running, but there is very little else in the world that you can buy
or. can do t>n Sunday if the absurd bill that is proposed should
*>ASS.
If you happen to own an automobile you can go rushing
through the streets, and you can have all kinds of joy riding. If
you don't own a machine, however, you may stay at home, and
be thankful that you are permitted to do even that without legal
interference.
Laws and more laws. Restriction and more restriction. Blue
laws and purple* laws. Silly laws, many of them; absurd restric-
tions, foolish attempts to curtail the liberties of the people, trying
to force people to be good by rules that merely induce people to
violate the law. Citizens who want to be law-abiding forced to
become law-breakers. Amusements that arc harmless, and that
frequently keep men and women from going to worse places, put
under the ban.
Everything closed on Sunday, whether free for the public or
pa<d for by the people.
If we arc going to have blue laws, let us make them blue as
indigo. Stop the trains from running; make it an offense to'be
seen in An automobile on Sunday; close the hotels and restaurants,
close down the soda fountains; shut the pcoole in their homes;
make sneaks "and law-breakers of boys and girls; keep them from
all harmless amusements; then see just wlut a race of sniveling
hypocritical Pharisees the-grcat State of Texas will produce.
I am hi favor of :i libera
I( you are opposed ta Blue Li»s *
attitude tow;
ird tile Sunday recreation of the people.
Address
.r et: ibis halt page and mail to your Legislator. See list)
Representatives to ihat effect ji ence
MEMBERS
Address Cai
Austi
LEGISLATURE
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1548
THE MOVING PICTURE WORLD
March 10, 1917
Brooklyn Ball a Winner
More Than 2,000 Attend Brooklyn Exhibitors' Affair-
Many Stars in Attendance — Function a Big Success.
CONEY ISLAND, New York's famous Summer play-
ground, temporarily became the center of the film
world on Washington's Birthday Eve, February 21,
when the Associated Motion Picture Exhibitors of Brooklyn
and Long Island held a movie carnival and ball at Stauch's.
More than two thousand persons attended. Motion picture
stars by the score were there; exhibitors by the score were
there — in fact, every branch of the industry had its happy
representatives, who made merry in spirit with the many
hundreds of film fans.
The atmosphere of the famous dance-pavilion was sur-
charged with the carnival spirit. Everybody caught it and
did its merry bidding to their fullest ability. Dancing was
the main diversion, but was every once in a while made sec-
ondary in interest to the feature attractions presented by
those in charge. Chief of these features was the grand
march, which was led by Douglas Fairbanks and Anita
Stewart. Many of the other shining stars of the East took
part.
The marchers were forced to wend their way through an
intricately tangled network of varicolored paper ribbons,
and the effect was startling and spectacular. Colored cords
had been stretched over the space between the balconies
under which lies the dancing floor, and the occupants of
the balconies vied with each other in hurling into the air
colored ticker-tape which, when flung from the hands of the
merrymakers, shot out into the air in serpentine lines of
color, to be caught up by the cords and festooned over the
marchers in gay garlands of every hue.
After the grand march, dancing once more made claim on
those in attendance. Some idea of the hour at which the
affair broke up might be gleaned from the fact that when
it was over there was not more than three inches of snow
on the ground and that the snowstorm had not started until
some time after midnight.
The Popularity Contest cup for male stars was annexed by
Douglas Fairbanks, who won hands down, without particu-
larly exerting himself, and assured the donors that he would
never drain the trophy without pleasant memories of the
enjoyable festivity at which it became his property serving
as a reminiscent chaser to the cheering draught.
The boxes were held by the Pathe Company, the World
Film Corporation, the Metro, the Artcraft Pictures, the
Vitagraph Company (which had three of the loges), Douglas
Fairbanks, Bluebird Photoplays, Universal Film Exchange,
Paramount Pictures, New York Motion Picture Company,
Brooklyn Eagle, Moving Picture World, Picture Theaters
Equipment Company, the Brooklyn Exhibitors' Association,
Christie Comedies, Kleine-Edison-Selig-Essanay, Screen Club,
Exhibitors' Trade Review, Modern Feature Photoplays
Inc., Cinema Club, Motion Picture Exhibitors' League, Man-
hattan; Motion Picture News, Lewis J. Selznick Enterprises,
H. Grossman Distributing Company, Flora Finch Comedies.
General Film Company, and the Triangle Distributing Cor-
poration.
Among the film stars who were in the boxes in addition
to Douglas Fairbanks, Anita Stewart, and Lillian Walker.
were Flora Finch, Bryant Washburn, Hughie Mack, Leah
Baird, Richard Travers, Kate Price, and oodles and oodles
of others.
Other big persons in the film world included Al Lichtman,
general director of the Artcraft; Lee A. Ochs, president
of the Motion Picture Exhibitors' League of America; John
Manheimer, president of the Brooklyn Local; A. S. Abeles,
manager for the Pathe Company; Henry E. Frisdman, asso-
ciate Pathe manager; Sam H. Trigger, president of the Mo-
tion Picture Exhibitors of Manhattan, and others, from
every one of the big film companies.
There were also many well known Brooklyn officials at
the ball. Sheriff Ed Riegelmann not only was there, but
managed for a part of the grand march, during which Miss
Stewart left the head of the line for a while, to lead with
Lillian Walker.
Eric Palmer, secretary to Borough President Pounds, was
there as the latter's personal representative, and welcomed
"Doug" Fairbanks to the ball. Others included Magistrate
George H. Folwell and Mrs. Folwell, Mr. and Mrs. George
M. Kirchmer, former Sheriff Lewis M. Swasey, Public
Works Commissioner Edmund W. Voorhies, License Com-
missioner George H. Bell, Deputy License Commissioner
John J. Bracken, Alderman and Mrs. Charles J. Moore, Reg-
ister Edward T. O'Loughlin, Mr. and Mrs. Jacob Living-
ston, Commodore and Mrs. Edward Watson, and many
others.
Credit is due the various committees for the smooth man-
ner in which everything was conducted. The Ball Commit-
tee was composed of William H. Hollander, chairman; Sam-
uel Lesselbaum, secretary, and Maurice Goodman, treasurer.
Other committees and their membership follows:
Arrangement Committee : Louis L. Levine, George Ger-
houser, William Brandt and H. Shapiro. Printing Commit-
tee: Julius Celler, S. Barr and M. Glynn. Tickets Commit-
tee: J. Forster, P. Fulmer, J. Schaeffer, S. Rosenthal, H.
Weingarten and F. Huebner. Entertainment Committee:
Rudolph Sanders, S. Lesselbaum, C. F. Martin and Gus
Koenigswald. Reception Committee: H. Clark Mooney,
Ben Title and A. Christian. Women's Reception Committee:
Mrs. Reitmeyer and Mrs. Swirsky. Badges Committee: A.
Steekhammer and S. Swartz. Floor Committee: Louis A.
Christian, Charles Cranides, Jacob Goldman, Joseph Hart-
man, Theodore Gail and H. J. Seger. Publicity: William
Brandt
Suburban Exhibitors Organize
Multiplication of Taxes Compelled Theater Men to Get
Together.
THE suburban exhibitors of New Orleans, La., have
formed an organization to be known as the Suburban
Motion Picture Exhibitors' Association. Nat I.
Ehrlich, of the Isis theater, is president, and B. F. Brennan is
secretary and treasurer. The organization of this comes as
a belated endeavor to escape the state and city licenses, which
the operators of the smaller houses in the city declare to be
excessive. It would appear, in view of the argument which
they advance, that their position is well taken and it would
also appear that in view of the inexorable movement of time
they are helpless in their present position.
The exhibitors heretofore have been rocking along easily
and paid a tax that was commensurate with the business
which their respective shows were doing. Then the legis-
lature, while the exhibitors were still rocking, tightened up
on the license clauses as relates to places of amusement. It
may be that the exhibitors considered that there was very
little amusement about their shows, but, at any rate, they dis-
covered that they would be required to pay licenses this year
on the basis of the federal calculation and they were non-
plussed. They were also in a tight box. There is a difference
between paying $100 or $200 and paying $400 to $800, to say
nothing of the federal levies. Too late they discovered that
they had been asleep on their rights. The time for their
"day in court" had passed when nobody was "noticin'," as the
saying goes in these parts. They at last realized that if they
had maintained an effective organization they might have
escaped the burden of the increased tax payment. Hence the
formation of the organization to conserve the future interests
of the men who run the suburban theaters.
Colorado's Imported Censorship
State Labor Federation Comes Out Against "Public Welfare"
Bills — Mrs. Grundy Movement That Came in
From Topeka, Kansas.
WITH the five moving picture censorship and so-called
Public Welfare "bills still reposing in the committee
rooms of the Colorado Legislature, opposition to the
measures continues to pile up and indications are that the
proposed laws will never see the light of day.
Added to the Mothers' Congress and Parent-Teachers'
Association, the two most powerful women's organizations
in the state, the State Federation of Labor this week went
on record as opposed to both the censorship and welfare
bills.
The legislative committee of the Labor Federation passed
on the bills in regular session last week and its action was
entirely unsolicited. The opposition was manifested, too,
before the members of the committee were aware that the
literature, even the envelopes, being circulated by the Na-
tional Public Welfare League, which is backing the censor-
ship bills, was printed in a non-union shop in Topeka, Kansas.
Since the facts have become known union men all over the
state have taken a hand to thwart the efforts of the reform-
ers. "It is not enough that these reformers come in from
an outside state and try to tell us what we shall or shall not
do, but they have their printing and other work done in
another state and in a non-union shop at that" is the way
one union leader put the issue.
Will P. McPhee, a big realty owner, head of the McPhee
and McGinnity Lumber Company, and one o'f the state's big-
gest and most influential manufacturers, came out against
the censorship bills this week. He now is going to take it
March 10, 1917
THE MOVING PICTURE WORLD
1549
before the Civic Bureau of the Denver Civic Association,
formerly the Taxpayers' League, and expects to have this
body take an active part in the campaign to defeat the meas-
ures.
Legislators Who Are Against Censor Bills.
A number of legislators have publicly stated their opposi-
tion to the so-called reform laws in the public press. Sena-
tors W. D. Reilly, Democrat; W. D. Bandlish, Republican,
and J. C. Starkweather, Republican, and Representatives
Clem Crowley, Democrat; A. P. Ardourel, Democrat, and
J. C. Scott, Republican, are among those who thus expressed
themselves. Not only are they not in favor of the bills, but
they openly declare that they will work and vote against the
passage of the laws.
The press in Denver and throughout the state is carrying
on a fight against the reformers both in their editorial and
news columns.
BROOKLYN EXHIBITORS' LEAGUE BALL NETS ITS
TREASURY $1,200.
The total net profit from the Brooklyn, N. Y., exhibitors'
ball held February 21 is $1,200, which will be deposited with
the treasurer of the Brooklyn league and used to oppose un-
just legislation, exclusively. No commissions or bonuses
were paid to any of the league members for the work done
by them to make the ball a success.
Eugenie Besserer
EUGENIE BESSERER is one of the bright and par-
ticular stars of the Selig Polyscope Company, having
been with that concern for five or more years. Before
her advent in the pictures she was well-known in the spoken
drama, having supported many of the stars of higher class.
^^^ At one time Miss
Besserer was known as
the champion woman
fencer of the world,
and is yet unusually
expert with the foils.
Some of the Selig
productions in which
Eugenie Besserer has
achieved artistic tri-
umphs include "The
Rosary," "The Circular
Staircase," Mrs. Bryce
in "The Crisis," Lady
Rens in "The Garden
of Allah" and Mrs.
Welcome in "Little
Lost Sister."
Miss Besserer says
the true screen artist
does not necessarily
need plays cut to fit.
"I have no patience
with the custom of
writing plays to suit
this or that artist's
characteristics and per-
sonality," said Miss
Besserer. "The really
versatile performer should be able to play almost any role
convincingly.
"I well ^remember the good old days," continued Miss
Besserer, "when the actor or actress was compelled to play
any old part given out by the director. And they made-up
and 'got by' with those character roles, too! During that
time there were no writers preparing stuff written around
this or that star. They handed in a scenario, the stock com-
pany was assembled and the parts handed out and enacted.-'
Miss Besserer is known as one of the most versatile of
movie stars and in one picture has convincingly enacted the
part of a sixteen-year-old girl and a woman of seventy-five
years.
Eugenie Besserer.
HARRISH INGRAHAM TO COLLABORATE WITH
CRANE WILBUR.
Harrish Ingraham has been engaged by David Horsley to
collaborate with Crane Wilbur in the production of the
three five-reel subjects yet to be made to complete the series
of six Crane Wilbur features which Mr. Horsley is releasing
through the Mutual Film Corporation. The production on
which Mr. Wilbur and Mr. Ingraham will first collaborate is
The Eye of Envy."
GENERAL FILM APPOINTMENTS.
General Film Company has made several recent changes
in its staff in order to further strengthen its service. H. H.
Buxbaum, formerly manager of the New York branch office,
has been appointed comptroller of the company in charge of
the operations of branches. He is now in direct supervision
over all General Film branches.
B. F. Lyon, formerly division manager for the Interna-
tional, has been made supervisor over General Film's west
central territory. C. E. Shurtleff, recently Pathe's Cleveland
manager, is now supervisor for General's east central terri-
tory. Charles S. Goetz, who was manager of International's
Cleveland branch, has been appointed branch manager of
General's office at St. Louis.
EXPORT TRADE DIRECTORY.
The fifth edition of the Export Trade Directory, 1917-18,
is just to hand. As in former years, this work has been com-
piled under the supervision of B. Olney Hough, editor of the
American Exporter. It contains very full lists of export
houses and agents, foreign exchange bankers and foreign
freight forwarders and steamship lines, in addition to for-
eign consuls and a list of offices of the American Consular
Service in foreign countries. This directory will prove very
necessary and helpful to our American film companies who
are developing their export business, especially those who
are reaching the South American and Spanish speaking field
through our Spanish monthly paper, Cine-Mundial.
WILLIAM RUSSELL IN "HIGH PLAY."
William Russell, the American-Mutual star, stopped for no
rest when his five-reel production, "My Fighting Gentle-
man," was completed, but started in work immediately on
his next picture under the direction of Edward Sloman. The
title of this second production is "High Play," and the story
was written by Julius Grinnell Furthmann. Mr. Furthmann
is also the author of "The Frame-Up," in which Mr. Russell
will be starred after "High Play."
J. W. KELLETTE ILL.
J. W. Kellette, assistant to Jack Adolfi, who directs June
Caprice features for Fox, is ill with grippe and is confined to
his home in New Rochelle. Grippe and N w Rochelle form
a discouraging combination, but "Kell" is expected to be
back on the job in a few days.
CHARLES URBAN CHANGES ADDRESS.
Charles Urban has acquired offices in the building at No.
52 Broadway, New York City, from where in future his
various enterprises will be directed.
NATIONAL LEAGUE DIRECTORS' MEETING IN
CHICAGO POSTPONED.
The meeting of the directors of the National Exhibitors'
League of America, announced to be held in Chicago on
Friday, March 2, has been postponed to Friday, March 9.
Scene from "The Winning of Sally Temple" (Lasky).
1550
THE MOVING PICTURE WORLD
March 10, 1917
Sunday Shows Win
Indiana Senators Approve Them by a Vote of 27 to 19 —
Lower House Favorable.
EXHIBITORS of the Hoosier state gained a big victory
la>t week when the upper house of the Indiana General
Assembly, in session at Indianapolis, passed the McCray
bill to legalize the operation of motion picture shows on
Sunday. The vote was 27 to 19. Since then the committee
of the lower house having the bill in charge has favorably
reported it.
Local exhibitors are greatly elated over the victory and
predict that the bill will have easy sailing when it is brought
up before the lower house, presumably some time this week.
The measure has been strongly opposed by the church
forces.
Most of the argument in favor of the Sunday shows for
the exhibition of pictures of an educational, historical and
moral nature was that such entertainment provides almost
the only recreation for thousands of persons who, because of
their working hours during the week, are unable to attend at
any other time.
Senator McCray, author of the bill, said that he never had
attended a Sunday moving picture show until last Sunday,'
when he went to see how they were conducted and see who
was present. He described the pictures as being entertaining
and entirely harmless and told of the large number of work-
ingmen present. The popularity of the motion picture show,
he said, was attested by the large crowd present.
Senator Negley spoke for the bill, saying that he believed
it to be far better to permit a respectable place of enter-
tainment on Sunday than to encourage boys, with no place
to go, to spend Sunday in seeking the back doors of saloons.
He intimated that he will favor the Sunday motion picture
shows as long as saloons remain in the state and that after
that he would be willing to vote for the repeal of the bill.
Senator Hirsch, speaking for the bill, created much laugh-
ter among the senators when he declared that "these self-
constituted reformers will yet be attempting to restrict peo-
ple to two meals a day."
Senator Culbertson raised a good point in favor of the bill
when he said that if the ministers fail to interest the people
in their sermons they should acknowledge their failure with-
out asking the state to legislate on such matters.
The bill was opposed by Senators Robinson, Reser, White
and Simmons. The latter senator said that public sentiment
in his district is opposed to the operation of motion picture
shows on Sunday and that he objected to having the "movies
forced on such communities." He said the shows operating
in communities favoring such Sunday entertainment should
be willing to take their chances with public sentiment.
Senator White, of Crawfordsville, made a plea for the
strict observance of Sunday. He said the greatest lawyer
in all history received a divine edict on Mt. Sinai to "remem-
ber the Sabbath day and keep it holy," and that it was up
to the present day law makers to adhere to that doctrine.
The bill, when first brought up for consideration last
week, caused so much wrangling that the Senate was forced
to adjourn in an uproar. It appeared at that time that the
Senate was about equally divided on the measure.
Fred Mace Dead
Stricken With Apoplexy at Hotel Astor — Was Famous
Screen Comedian.
FRED MACE, the motion picture comedian, was found
dead in bed in his apartments at the Hotel Astor, New
York, Wednesday, February 21st, by his secretary.
Apoplexy was the cause given for his sudden end. He had
been seen about the streets all the preceding day and had
attended to several matters of business. He had impressed
his friends that he was in the best of health, and the news
of his death came as a distinct shock to Broadway and the
theatrical world in general.
Mace had retired to his rooms in the Astor at 11.30 on
Tuesday night, after a conversation in the lobby of the hos-
telry with several friends. That was the last seen of him
alive. When the star's secretary arrived at the hotel about
six o'clock Wednesday night he went up to his employer's
rooms and found him in bed clad in pajamas. Thinking
Mace asleep the secretary shook him, and then it was dis-
covered the man was dead.
Mr. Mace began his stage career as a chorus man. He was
a member of the "Piff, Paff, Pouf" company several years
ago when Eddie Foy was appearing in one of the leading
roles.
Mr. Mace was widely known throughout the theatrical
and film world for his comedy portrayals in the Keystone
Company, as well as his work in the Biograph and Majestic
firms.
He left the Biograph to help establish the comedy depart-
ment of the Keystone. He remained with them for eight
months, when he left to become associated with the Majestic
company. Subsequently he created the Apollo brand for the
Mutual Film Corporation.
Mace was born in Philadelphia 38 years ago. He had come
here from California eight weeks ago to organize a company
of his own.
"Fatty" Arbuckle on Way East
Comedian Is Being Feted and Dined at Principal Cities
Along Transcontinental Route — Reaches New York
March 7.
ROSCOE ("FATTY") ARBUCKLE is making his trans-
continental tour at the present time — a tour that will
include practically every large city in the West, Middle
West and the East. Early in March he will begin making, in
New York, two-reel comedies for Paramount Pictures Cor-
poration, which will be accessible to all exhibitors in the in-
dustry. Mr. Arbuckle left Los Angeles, Cal., on Wednesday
morning, February 21.
The beginning of his transcontinental trip, which will be
a particularly memorable one from all standpoints, as he is
to be dined and feted in a royal manner, was a very gloriou9
one indeed. California's hlmdom was temporarily trans-
planted from studios to the San Pedro Railway Station,
from where the trip began, and with "the funniest fat man
on the screen" standing on the rear platform of his private
car, "Elysian," smiling only the way he can smile, he waved
all his hundreds of friends a regretful good-bye.
A few evenings prior to Arbuckle's departure, managers,
stars, exhibitors and members of the press were entertained
by Paramount's' Los Angeles Exchange, in honor of the
funny fat man. The principal speaker at this reception was
Adolph Zukor, president of the Famous Players-Lasky Cor-
poration, who has been spending a few weeks at the corpo-
ration's studios in California. His message was to exhibitors
and what things were in store for them under the new plans
of Paramount.
After leaving Los Angeles the next stop of the Arbuckle
party was made at Salt Lake City, where a reception and
banquet was tendered the party by Paramount's exchange in
that city. Friday was spent in Ogden, Utah, and Saturday
in Denver. In Denver Paramount had planned a wonderful
time for the comedian, and from there the party continued
eastward, according to the following itinerary: Feb. 25 and
26 in Kansas City; Feb. 27 in Chicago; Feb. 28 in Cincinnati;
March 1 in Pittsburgh; March 2 in Washington, D. C; March
3 in Philadelphia; March 4 and 5 in Buffalo; March 6
in Boston, and arriving in New York City on the afternoon
on March 7.
Immediately upon "Fatty's" arrival in New York work
will be begun on his new comedies, which will be released
to all exhibitors without being influenced by the feature
branch of the Paramount program.
Paramount secured the exclusive rights for the distribu-
tion of the Arbuckle comedies through Joseph M. Schenck,
president and general manager of the Comique Corporation,
with whom Mr. Arbuckle is under contract for a period of
ten years. The contract for the future distribution of the
Paramount-Arbuckle Comedies is a long term contract, the
negotiations for which were conducted by Hiram Abrams,
president of Paramount, and Mr. Schenck.
MARY PICKFORD REACHES COAST.
After an eventful trip across the continent, Mary Pickford
has just arrived at Los Angeles, where arrangements for her
next production following "A P6or Little Rich Girl." are
being formulated. During her transcontinental trip Miss
Pickford was greeted at every stop by a delegation of
friends. At Albuquerque, N. M., a youthful squaw known
as "Indian Mary" because of her great admiration for the
screen star enjoyed the proudest five minutes of her life
when she had a chat with her idol. Even at the smallest
stations the natives, who had been advised of Miss Pickford's
trip by the Santa Fe people, turned out en masse to greet the
popular girl.
"INTOLERANCE" FOR LONDON.
D. W. Griffith, having completed arrangements with Ar-
thur Collins, will open the London season of "Intolerance" at
the Drury Lane Theater, Saturday, April 7th. In May. the
spectacle will be shown in Buenos Aires. Argentine.
March 10, 1917
THE MOVING PICTURE WORLD
1551
(Roving picture world
New./ Reel &*• nsmaRy
tSM&Q— °°
1552
THE MOVING PICTURE WORLD
March 10, 1917
R. W. France.
France Is Triangle's General Manager
Lawyer Who Becomes Film Man Says Producing Com-
panies Will Work on Profit-Sharing Basis.
THE reorganized Triangle Distributing Corporation has
appointed R. W. France as general manager. Mr.
France was a member of the firm of New York attor-
neys. In that capacity he handled the legal business of
several of the large motion picture organizations, so that
he enters the field with
an intimate, practical
knowledge of the in-
dustry. Mr. France had
charge of the legal de-
tails connected with the
transfer of Triangle in-
terests that took place
about the first of the
year, and succeeded
with his task so well
that President W. W.
Hodkinson and his as-
sociates determined to
secure his active par-
ticipation in carrying
out the progressive
policies of the new cor-
poration. He assumed
the duties of his office
on February 20.
R. W. France was
born July 27, 1883, at
Lowville, N. Y. Joseph
I. France, United
States Senator-elect of
Maryland, is a brother
of the new Triangle
■executive. Mr. France
received his education
at Hamilton College, George Washington University, and
the Albany Law School. He was admitted to the bar in
1906.
"Co-operation and mutual helpfulness will be the watch-
words of Triangle service," Mr. France declared last week.
"In bringing about the recent changes in this big business
organization we have taken pains to perfect the co-ordina-
tion of all producing units releasing features on the Tri-
angle program and their proper relationship with our dis-
tributing organization, so that every branch of the business
will bend its energies to the work of giving the public the
best pictures obtainable — and at the same time share in the
profits on the squarest possible pro rata basis.
"The old plan of paying a flat rate for the production
turned out by the various studios making Triangle pictures
has been abandoned in favor of the fairer method of work-
ing with the producing companies on a profit-sharing basis,
so that as volume of distribution increases they will receive
a greater income on their releases. This will also make it
highly advantageous to the producing studios to strive con-
tinually for the best results, for the better the quality of
the production the higher will be the returns to the pro-
ducer. The fundamental ideal to be kept in mind at all times
will be public service."
"In securing R. W. France as general manager of this
business," said President Hodkinson, "I am firmly convinced
that the Triangle Distributing Corporation has availed it-
self of the services of a man who is bound to have an im-
portant influence on the upbuilding of our part of the film
industry along progressive lines. Mr. France and I are in
entire accord as to the necessity for developing the highest
possible standard of co-operation between producer, dis-
tributor, exhibitor and theatrical patron in order that all may
get the best service and the maximum of legitimate profit
at the minimum of expense and friction. For years I have
hoped to find a man of the caliber of Mr. France, who would
be thoroughly familiar with the big principles underlying
general business with a sufficient knowledge of film produc-
tion and distribution to permit of his applying these prin-
ciples in our particular field, besides possessing a broad
point of view, making it possible for him to see where im-
provements can be made and ideas of progressive efficiency
put into operation."
At the Leading Picture Theaters
Programs for the Week of February 25 at New York's Best
Motion Picture Houses.
"The Fortunes of Fifi" at the Strand.
THE principal photodramatic attraction at the Strand for
the week of February 25 was "The Fortunes of Fifi,"
in which Daniel Frohman presents diminutive Mar-
guerite Clark in the stellar role. The story, which was
written by Molly Elliott Seawell, concerns a little French
actress in the time of Napoleon. The cast includes William
Sorelle, John Sainpolis, Yvonne Chevalier, Kate Lester, Jean
Gauthier and J. K. Murray. Victor Moore was seen in a new
comedy, "Some Doctor." An educational study, "Whale
Fishing in the Northern Pacific," the Topical Review and
"Prizma," the latest invention in colored moving picture
photography, were also on the program. The soloists were
Nadine Legot, Knud Dalgaard, Foreom Bezazian and Arthur
Depew.
"The Vicar of Wakefield" at the Rialto.
"The Vicar of Wakefield," in which Frederick Warde was
featured at the Rialto, preserves all the qualities which char-
acterize Oliver Goldsmith's classic novel. The Thanhouser
studios consider this production the most satisfactory they
have ever turned out, and their opinion is corroborated by
the Photoplay League. Mr. Warde's ripe experience in the
drama has enabled him to portray with singular realism the
character of the kindly old vicar.
Mr. and Mrs. Sidney Drew in a new comedy based on the
funny side of domestic life, views of Oregon water falls,
which Robert C. Bruce photographed on his last trip to the
Northwest, and the topical digest completed the picture pro-
gram. The Quartette from "Rigoletto" was sung by Mme.
Maubourg, Mme. D'Espinoy, M. Du Frere and Signor
Rodolfo. M. Du Frere was heard also in an aria from "The
Chimes of Normandy."
"The Barrier" at the Broadway.
The Rex Beach Pictures Company's feature, "The Barrier,"
opened for a run at the Broadway theater Sunday. The pic-
ture was reviewed by the reviewers with unstinted praise,
and there is every indication that the engagement at the
Broadway will be successful.
Eighty-first Street Theater Bill.
At the Eighty-first Street theater four new pictures were
shown. Monday, Tuesday and Wednesday William Des-
mond in "The Last of the Ingrams," and Claire Anderson in
a romping Triangle Komedy, "Done in Oil," were the pic-
ture features. On Thursday, Friday, Saturday and Sunday
Robert Harron in "The Bad Boy," and the rapid-fire comedy,
"The Nick of Time Baby," completed the quartet of screen
attractions.
ARTCRAFT TO TAKE OVER NEW OFFICES.
The entire fifteenth floor of the Godfrey Building, at 729
Seventh avenue, New York, in which the present Artcraft
offices are located, has been taken over and the preparaTion
of an immense office suite is now under way under the direc-
tion of Al Lichtman, General Manager of Artcraft, and John
A. Kent. The plans for the new quarters call for all modern
improvements in office furnishings, tending to assist the
efficiency of the employees, and it is expected that, when
complete, the new suite will present a model business estab-
lishment. Private offices are at present being fitted for the
executives of the company and the building of a novel pro-
jection room is already well under way.
The suite will also include the offices of the Fairbanks
representatives, as well as the New York Exchange. Arthur
G. Whyte, head of the local exchange, is already located in
his office and it is expected that all other offices will be
moved in about two weeks.
COBE AGAIN ON THE ROAD.
A. J. Cobe, president of the Ultra Pictures Corporation, is
again doing a marathon around the country. It is under-
stood that he holds the title of long distance commuter of
the world. He is making a flying trip through the west, fix-
ing up a few miner details before the initial release of the
company, "The Woman Who Dared," featuring Beatrice
Michelena, is presented to the public.
KEEPERS WITH EMPIRE ALL-STAR CORPORATION.
Harry L. Keepers, until recently with the Harry Myers-
Rosemary Theby De Lux Comedies at Vim studio, Jackson-
-ville, has signed with the Empire All-Star Corporation.
M'CLURE PICTURES NOT CASTING YET.
Although plans are progressing rapidly for the next series
of five reel features to follow "Seven Deadly Sins," McClure
Pictures is not yet doing any casting for the new series.
Since the announcement was made that McClure Pictures
would soon produce another series, the McClure offices have
been crowded with actors and agents, who call only to be
turned away.
March 10, 1917
THE MOVING PICTURE WORLD
1553
Southerners Organize New Exchange
To Deal in Independent Makes and in Fixing Prices Will
Consider Large Negro Population.
THE offices of the Pearce Amusement Syndicate have
been removed from rooms above the Trianon theater,
where they have been for years, to much more com-
modious quarters over the Tudor theater. Behind the oper-
ation are the plans for an enterprise that promises to have
far-reaching effect upon the film
business in that territory — and "that
territory" in this instance means
pretty much the entire South.
With J. Eugene Pearce at its head
a company of experienced motion
picture men, with ample means, is
being organized for dealing in in-
dependent films of the best sort, and
of promoting the higher classes of
periodical releases that are not at-
tached to the programs of the regu-
lar program producers. It is ex-
pected to make direct and advan-
tageous connection with the best ex-
hibitors in the South. The attempt
agene Pearce. to, disguise the fact that there is
J & widespread dissatisfaction among
reputable exhibitors over the present methods of selling
films is useless. This dissatisfaction has been growing until
it has made the opening which such astute men as Mr.
Pearce and his asociates have been quick to observe.
» "The fact is," said Mr. Pearce, "that the true conditions
which exist in the South have never been understood by the
men at the head of the film business. The Southern ex-
hibitor has been at the mercy of an arbitrary system, based
upon calculations which may be equitable in other localities,
but which work a hardship here, and the worst of it is there
appears to be no disposition to change the system so that
the Southern exhibitor shall have an equal break with his
more fortunate brethren in other sections of the country.
"New York seems incapable of analyzing the Southern
situation when it comes to fixing film rentals for different
sized cities. Evidently census reports are regarded as in-
disputable authority and the prices are arbitrarily fixed
thereon. Now, the census enumerator counts noses, but he
makes no distinction when it comes to race or color, all of
which works a hardship on the Southern exhibitor when it
comes to calculating the basis for film rentals.
"The South, as everybody should know, has a large negro
population, but what a good many people fail or refuse to
learn is that the Southern white race, constitution or no
constitution, refuse to consider the negro when it comes to
social or amusement intercourse. Very few of the motion
picture theaters in the South will a^ow negro patrons at all.
Some of them have segregated sections for the colored
patrons, but when a theater adopts this expedient the char-
acter of its patronage immediately reaches a lower level.
Therefore, in calculating film rentals on the basis of popula-
tion, it is manifestly unjust to blindly accept the United
States census reports as a criterion.
"Take New Orleans as an example. On the books the city
stands as having over 350,000 population. It's more than
that, but we will be conservative. There are only a few
of the suburban houses that will allow a negro to enter and
none of the downtown houses will tolerate them. Yet 40
per cent, of the population of the city is colored. That cuts
down the average to an appreciable degree, you will admit.
Then this city is peculiar in another respect. In the early
days it was composed of several distinct municipalities —
Magazine, Claibourne, Dryades and Algiers. Each of the
municipalities had its own business centers and its own cir-
cles of social restrictions. Finally these municipalities grew
together and became an integral part of New Orleans, but
each retained in a large measure its early social traditions.
It is possible for a citizen to live a year in this city and never
once come onto Canal street, the principal downtown thor-
oughfare. Each one of these centers has its own motion
picture theater and some of them have several. They are
good theaters and enjoy good patronage. Besides this there
are a lot of suburban houses in the best districts, all of which
have their clientele. They divide and scatter the business
and give a peculiar turn to the Canal street business. But
here comes the film salesman, going by the book, and tells
us we must pay so and so for films and furthermore must
run them a stated period of time. We might as well close
our houses as to submit to his dictates. We have no assur-
ance that his features are what he claims them to be and if
we put on a weak picture we lose money. Meanwhile the
suburban exhibitor lays back and trims his sails to the Canal
street breezes. If a picture fails to get over on its first run
on Canal street, he keeps it out of his house. If it makes
good, his safety in running it is assured, because the people
read the newspapers.
"Just the other day the representative of an independent
feature informed me that unless he received a certain price
for his production it would be kept out of this territory,
and he seemed to think that he had been abused when he
was informed that he was at liberty to do as he pleased
about depriving an anxious and expectant Southern populace
of pleasure which might affect the entire future course of
their existence.
"It is this arbitrary system that is causing the Southern
exhibitor to cast about him for independent service. He is
tired of paying exorbitant prices for first run films that are
afterward peddled for as low as $4 or $5, with sometimes
a one or two reeler on the side for good measure, to exhibi-
tors in his immediate territory. He is tired of buying fea-
tures the price of which is calculated on a false and unjust
basis, and he is going to cast about until he finds a reliable
manner in which to protect himself. There is no denying
the fact that there are large numbers of feature films of
independent manufacture seeking a stable market, and that
is one of the considerations that has been taken into account
by the new company.
"These men will calculate their rental charges upon the
actual number of white citizens in a town and they will ab-
stain from the bombastic manner of exploiting features that
awaken distrust and quickly put all productions on the same
level so far as the public is able to judge from the printed
announcements. The unfortunate exchange managers who
are assigned to this territory but are compelled to have their
thinking done in New York know of the conditions, but
they are powerless. They are a pretty likable set of fel-
lows and would doubtless show better results were they to
be given at least decent consideration. They are alert and
know the Southern conditions and the Southern conditions
are such that the present methods will not fit up to them,
and the Southern motion picture field is of too much conse-
quence to be ostracized simply because New York refuses to
adapt its methods to a sane and just consideration of the
conditions as they exist."
Walter Hampden Gives Dinner
Entertains Members of the Warren Company, Who Appeared
in "The Transgressor."
WALTER HAMPDEN, who has a recognized inter-
national reputation as the great interpreter of the
Good Samaritan, celebrated the close of his engage-
ment with the Edward Warren Productions, Monday, Feb-
ruary 26, at the Ritz-Carlton Hotel, where he gave a private
dinner to those who were associated with him in the cast of
Mr. Warren's forthcoming state rights feature, now known
as the "Transgressor."
In speaking of his association with Mr. Warren's company,
Mr. Hampden said: "Not since I appeared in Charles Rann
Kennedy's play, 'The Servant in the House,' have I had a
role that I played with such enthusiasm as Mr. Goode in the
'Transgressor.' The part has all the spirit and exhilarating
strength of Manson in 'The Servant in the House.' "
At the dinner were present Edward Warren, the pro-
ducer of the forthcoming play, the "Transgressor"; Mrs.
Lillian Warren, the art director; George Fitch, techni-
cal director; Henry Cronjager, cameraman, and the mem-
bers of the cast as follows: Sheldon Lewis, of Iron Claw
fame; Charlotte Ives, who appeared with E. H. Sothern in
"The Man of Mystery"; Marie Shotwell, featured in "En-
lighten Thy Daughter" and the "Witching Hour"; Harry
Benham, of the "Million Dollar Mystery,/' and Theodore
Friebus, the well-known actor, and H. Z. Levine, business
manager of the company.
ZENA KEEFE AS A GIRL REPORTER.
Zena Keefe, who plays the girl reporter in "The Meeting,"
the eleventh story of the Mutual series, "The Perils of Our
Girl Reporters," has been on the stage from the age of three.
She has had a varied experience, having played in vaudeville,
in stock and toured the country at the head of her own
company. Her first experience before the camera was made
when she was still working in vaudeville.
Miss Keefe is especially well fitted to portray the role of
a reporter because she has had actual newspaper experience
and is thoroughly familiar with the newspaper editorial de-
partments. She also frequently contributes special feature
articles to the newspapers.
1554
THE MOVING PICTURE WORLD
March 10, 1913
Kalem Signs Ham and Bud
Famous Fun-Makers Now Under the Direction of Al Santell
on Long Term Contract..
THOSE funny fellers — Ham and Bud, in every day life
Lloyd V. Hamilton and A. E. Duncan — have been
induced to affix their signatures to long-term contracts
insuring their continued appearance in the "Ham" comedies
released by Kalem.
Their action sets at rest a number of rumors that this
Scene from "Baggage Smashers" (Kalem).
famous comedy pair were about to sever their pleasant rela-
tions of over two years duration with the Kalem Company.
While it is a fact that several companies were anxious to
secure their services, both Ham and Bud declare that they
never contemplated a change; that they would in fact feel
sadly out of place under any other banner.
Judging from the volume of letters received by the Kalen:
Company from exhibitors who have voluntarily praised the
"Ham" comedies, this bit of news will prove most interesting
to the trade at large.
There recently appeared in a popular magazine an article
discussing the psychology of comedy pictures. The author
of that article paid Ham one of the sincerest compliments he
has ever received when he said: "No one has ever ques-
tioned the mirth-provoking ability of Ham (Lloyd V. Hamil-
ton) ably seconded by diminutive "Bud" Duncan. I do not
know of a single comedian, past or present, stage or screen,
whose very appearance is more inducive to a hearty guffaw
than this same Ham whose comedies bear his abbreviated
name. He is, beyond a doubt, the most talented of all the
screen people and you realize it more with each succeeding
picture."
Treating his subject from another angle this author went
on to say that Ham need never resort to slapstick methods
because with his knowledge of pantomime and make-up it
was totally unnecessary. As a matter of fact there is a time
and a place for slapstick business but it is used sparingly
in the "Ham" comedies, which are unusually clean and free
from vulgarity and therefore popular in all communities.
The Kalem organization also announces the acquisition of
Al Santell as a director for its "Ham" comedies. His very
first picture, "Efficiency Experts?" is a riot of fun. The
action centers around a marvelously efficient lawn mower
that can be turned loose on any lawn and shear to perfection.
His second production is titled "Bulls or Bullets?" and deals
with the trials and tribulations of Ham and Bud in the im-
personation of a famous bull fighter and his faithful matador.
Kalem regards its prompt action in retaining the services
of these premier comedians and the selection of Mr. Santell
to direct them as acts directly calculated to benefit the ex-
hibitors of the entire country. "We're making the best com-
edies in the field today, bar none," said a representative of the
Kalem Company when giving out the information about
re-signing Ham and Bud. "You'll see," he added signifi-
cantly, as he brought forth this picture of the famous com-
edy stars.
Kenneth D. Harlan Joins Fine Arts
KENNETH D. HARLAN, new Triangle-Fine Arts lead-
ing man, who signed his contract in Chicago and ar-
rived at the Triangle-Fine Arts Los Angeles studio re-
cently, spent his first day talking over his future career with
the management.
Harlan is a good looking young chap and his appearance
on the lot was the
signal for a hasty con-
ference in the feminine
ranks. Bessie Love,
Pauline Starke, Wini-
fred Westover, Con-
stance Talmadge, Mil-
dred Harris and several
other actresses who are
yet in their 'teens had
opinions to express
about the actor which,
unfortunately, were not
overheard.
Though Harlan has
not yet been cast for his
first part, it is reported
that he will play op-
posite Constance Tal-
madge, under the direc-
tion of Paul Powell. A
number of photographic
tests of his features in
various makeups and
characterizations will
be taken to determine
the roles he is best
adapted to portray.
The new leading man
is a college graduate
and is 22 years old. He
first engaged in amateur theatricals in New York and after-
ward graduated to the speaking stage. He was in stock two
seasons, afterward in vaudeville, and attracted wide atten-
tion when appearing with Gertrude Hoffman in Sumurun.
He is said to be a skilled pantomimist and dancer as well as
an actor.
Kenneth D. Harlan.
SCULPTRESS MAKES PLAQUE OF ALICE BRADY.
Renee Prahar, an internationally noted sculptress, has just
completed a plaque of Alice Brady, which is designed for
limited private circulation as a souvenir of "Maternity," a
recently completed World Picture Brady-Made.
Miss Prahar, who had been in Europe for several years
specializing in portrait busts of titled Englishmen and wom-
en, returned to America at the outbreak of the war. Like
many other Americans in Paris when hostilities between the
nations began, Miss Prahar found herself with her ready
money tied up and unable for some time to raise enough to
cover the barest necessaries. She finally managed to scrape
together a sum sufficient to cover the price of a steerage
ticket to New York, and crossed the ocean in surroundings
she assures her friends she will never forget.
The "punch" of "Maternity" is the realistic burning of a
hospital in which is a childless young wife who rescues the
little daughter of a woman of whom she is jealous. This is
but one of many tense situations.
ERNEST WILLIAMSON BACK FROM BAHAMAS.
J. Ernest Williamson returned to New York last week on
the S. S. Morro Castle from the West Indies, where he has
been engaged for several months in the production of an-
other sensational under-water movie thriller. Accompanying
Mr. Williamson were several of the directors, camera men,
and actor folk who deserted Broadway last fall to take part
in the new production.
RAVER HEADS ART DRAMAS.
At a special meeting of the Board of Directors of Art
Dramas, Inc., held Monday evening, Harry R. Raver was
elected president of the organization, succeeding William L.
Sherrill. Harry M. Goetz of the Erbograph Co. was elected
Secretary. The official roster now stands: Harry R. Raver,
president; George Wiley, Vice-President: Harry M. Goetz,
Secretary, and Herbert Blache, Treasurer.
March 10, 1917
THE MOVING PICTURE WORLD
1555
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Chicago News Letter
iiffaj^
By JAS. S. McQUADE
General Film Company's Regular Releases Can Furnish
Children's Programs the Year Round.
MR. DROWNER, in charge of Friendly House at Daven-
port, la., is doing work in that community which, like
the good seed sown on good ground, will bring in
a rich harvest.
In the latest issue of Friendly Chat, which is published
by Mr. Drowner at Friendly House, the moving picture de-
partment is given special prominence. This matter is inter-
esting, because it shows how Mr. Drowner has succeeded
in giving weekly programs for children the year round. These
programs are shown on Saturdays.
"The attendance has been admirable since the light season
of the Christmas holidays," the article states. "This is due
to the fine programs sent each week by our old friends of
the General Film Company's office in Chicago, and the
weekly wonder box from the Engineering Extension De-
partment of the Iowa State College at Ames.
"The Friendly House people are having many smiles over
the agitation in the press of the country for children's
motion picture programs and children's matinees, as if some-
thing new had been discovered in the recreation field. These
programs have been given nine hours daily, morning, after-
noon and evening, each Saturday of the settlement year at
Friendly House for over four years. It is no longer an
experiment, but an established success.
"Let it not be forgotten that the General Film Company
can furnish such service from its regular releases, and keep
it up the year around. They know what children want and
they have it.
"Friendly House children have seen 'The Coming of
Columbus' recently, and have paid their pennies for Lillian
and Dorothy Gish and Mary Pickford.
"A new feature of the motion picture afternoon is the
chorus singing, from 1:30 to 2 o'clock, the words of the
songs being thrown on the picture screen. It is something
inspiring."
Perpetual Injunction Protecting "The Birth of a Nation."
In the Superior Court, this city, on Tuesday, February 20,
Judge Martin M. Gridley granted a perpetual injunction re-
straining Mayor Thompson and the city of Chicago from
preventing the presentation of "The Birth of a Nation" in
Chicago at any time in the future.
It may be remembered that shortly after the premier
showing of the film in Chicago, Major Funkhouser, head of
the censor board, had ordered cut out all scenes that pre-
sumably reflected on negroes. This order was ignored by
the company controlling the film, and its continued pres-
entation was made possible at the Illinois theater by a
temporary restraining order granted by Judge Fenimore
Cooper, of the Superior Court.
The city failed to perfect its appeal until after the run of
the Griffith picture had closed at the Colonial in 1916, to
which theater it had been transferred from the Illinois, and
the appeal was dismissed.
The picture opened a second run at the Colonial in Sep-
tember, 1916, which lasted until November 25, during which
time the city again attempted to stop its showing, but legal
action was deferred until January of the present year, when
the city moved to dissolve the restraining order.
Unless appeal is taken from Judge Gridley's decision all
litigation in the matter is ended.
Poster Suit of Wolf and Choynski vs. Selig, Kleine and
Essanay Reversed in Appellate Court.
In the case of Nathan Wolf and M. A. Choynski vs the
Sehor Polyscope Co., George Kleine and the Essanay Film
Manufacturing Co., in which it was sought by the defend-
ants in the Appellate Court to reverse the judgment against
them of $2,000 in the Superior Court, the judgment of the
lower court was reversed with a finding of facts, and judg-
ment of nil capiat was entered in the higher court. Mr.
Presiding Justice McSurely delivered the opinion of the
court, the summing up of which reads as follows:
The gist of this action is a joint conspiracy to violate the
contracts entered into severally by the defendants with the
plaintiffs. It therefore was essential to plaintiffs' case that
they establish the several contracts with the defendants. We
are of the opinion that they have failed in this respect.
Taking their own statements in the most favorable light to
them, there has been shown nothing more than preliminary
negotiations which might or might not ultimately have re-
sulted in contracts. At most what was said by the defend-
ants merely amounted to an offer that if plaintiffs should
wish to purchase posters and should make a proposition
which was satisfactory to the defendants they might do
business together. In the case of the Essanay plaintiffs
were told that this company was not engaged in the busi-
ness of retailing posters and were referred to Van Ronkel,
who handled all the posters made by that defendant. In
not a single instance can it be said that the conversations
between the plaintiffs and the defendants respectively
amounted to a contract. A contract to be enforcible must
be definite as to amount, the price, terms of payment and
time of delivery. These elements are not determined by the
loose, informal talk of the parties.
Plaintiffs having failed to prove the contracts which it is
alleged defendants conspired to break, their case fails, and
the judgment will be reversed with a finding of facts and
judgment of nil capiat will be entered in this court. — Re-
versed With Finding of Facts.
Finding of Facts. — The court finds that no contracts were
entered into between the plaintiffs and the defendants, re-
spectively, which defendants conspired to break, as alleged
in plaintiffs' declaration.
Messrs. Wolf and Choynski brought this suit some time
ago in connection with certain claims made by them against
the defendants in the matter of posters, which they desired
to purchase from the defendants and then sell them to the
exhibiting trade in Chicago and vicinity.
Chicago Film Brevities.
The name of M. S. Ludick, owner of the Melrose Park
theater, this city, was inadvertently omitted from the list
of exhibitors elected on the executive committee of the Chi-
cago local at the recent election. The incomplete list ap-
peared on page 994, in the issue of February 17 of this paper.
Mr. Ludick is an old exhibitor of fine standing, and has
been a constant reader of the Moving Picture World for
many years.
* * *
Irving Mack, of the publicity department of Jones, Lin-
ick & Schaefer, states that the Rialto and McVicker's the-
aters, vaudeville houses owned by that firm, are doing a
largely increased business since Max Linder's first comedy,
"Max Comes Across," started its run at these houses
* * *
John Francis Miller, of Buffalo, N. Y., who represents
Norman E. Mack of the Buffalo Times, made a pleasant call
at this office last week. Mr. Miller came on to see D. J.
Sullivan, general manager of Mutual's exchanges, concern-
ing "The Perils of Our Girl Reporters," the serial owned
by Mr. Mack and distributed by Mutual. Mr. Miller reports
that this production is showing everywhere to good busi-
ness. Mr. Miller owns two theaters in Buffalo, and a part
interest in a third, the Regent, which he pronounces the best
money-getter in the Queen City of the Lakes. The last time
I had the pleasure of meeting Mr. Miller was in New York
City during the national convention of the M. P. E. L of
America, when the big split occurred, and the National
Motion Picture Exhibitors' Association was formed
* * *
An invitation showing of. "The Greater Woman" (star-
ring Marjone Rambeau), one of the Powell-Mutual star
features, in seven reels, was given at Mutual's private pro-
*
1556
THE MOVING PICTURE WORLD
March 10, 1917
jection room Monday afternoon, February 19, before a large
audience, comprised of members of the trade and repre-
sentatives of the Chicago press. Considerable praise was
given the production by those present.
* • *
William Fox, president of the Fox Film Corporation,
made a hurried visit to Chicago, Tuesday, February 20,
and paid a visit to the Studebaker, where "A Daughter of
the Gods," his big master-film, was in the eighth week of
its prosperous run. From all indications the run has still
many weeks in store for it. This is the first visit of Mr.
Fox to Chicago, and he expressed himself as being delighted
with the reception given his product.
Harry Leonhardt, western general manager for the Fox
Film Corporation, is at present completing the sixth trip
of the year between New York and Los Angeles. He is
now in the latter city and is expected to return to Chicago
in about a week.
* * *
The F. I. L. M. Club of Milwaukee was organized Janu-
ary 29, and the following officers elected: Manager Tanzer,
of Mutual, president; Manager Thompson, of Universal, vice
president, and Manager Conway, of the General Film Co.,
secretary and treasurer. Minneapolis has also got its F. I.
L. M. Club, which was organized recently, and so has Des
Moines, la.
* * *
The Triangle Distributing Corporation gave an invitation
advance showing of the first five releases of the special Mack
Sennett-Keystone comedies Friday morning, February 23,
at the Colonial theater, this city. The big theater was well
filled by exhibitors and other members of the trade, and the
daily press representatives were also present.
* * *
"Beware of Strangers" will complete its third and last
week at the La S^lle Opera House Saturday, March 3. Dur-
ing its run this Selig special feature has shown to capacity
business, and the management states that it has more than
duplicated the success of "The Little Girl Next Door."
William N. Selig is now preparing to sell territorial rights
to the production, and all inquiries should be addressed in
care of the Selig Polyscope Co., Chicago.
* * *
William N. Selig announces that a complete line of adver-
tising has now been prepared for his de luxe feature film,
"The Garden of Allah." This includes pictorial posters of
one, three, eight and twenty-sheet size, and one and three
sheets in block; also beautiful and artistic lobby displays
in photographs and in oils.
* * *
It is claimed that George Fawcett has achieved an artistic
triumph, second only to his work in "The Crisis," in the
part of John Boland, in "Little Lost Sister." The role is
that of a cold-hearted, stern man who poses as a pillar of
the church, but who in reality is' in league with the evil
element of the city in which he lives.
The management of the Piccadilly theater, Rochester,
N. Y., followed the example of S. L. Rothapfel, of the Rialto
theater, New York City, in shelving the regular program
booked at the house to make way for a three-day showing
of "Skinner's Dress Suit," Essanay's fine feature, in which
Bryant Washburn takes the lead, and which is released
through K. E. S. E. The Piccadilly charges a uniform ad-
mission of 50 cents. The management of this house de-
serves commendation for the dignified value placed on its
shows.
* * *
Aaron Linick, father of Adolph Linick, of Jones, Linick
& Schaefer, died at his home, this city, February 19, at the
ripe age of 76. The funeral ceremony was held at the Fursh
Chapel, Wednesday morning, and burial was made at the
Free Sons' Cemetery.
* * *
Frederick Palmer, the well known war correspondent on
the French and English lines, made a return engagement
to lecture at Orchestra Hall on Wednesday, February 21,
and Friday, February 23. His lecture on these occasions
was on "The Battles of Verdun and the Somme and Ameri-
can Preparedness," which was illustrated by several thou-
sand feet of official French and English moving pictures,
some of which were received by him only last week.
These pictures show aircraft in action, trench fighting,
enormous guns continually firing, the Red Cross Corps at
work, firing of machine guns, bayonet charges and actual
illustrations of the "curtain of fire." Mr. Palmer will re-
turn to the front in France early in April.
About two weeks ago "The Garden of Knowledge" was
viewed by Federal Judge Kenesaw Landis, in this city, and
he immediately barred it from ever being shown in the
United States, on the ground that it was unfit morally to be
viewed by the public. The same picture was recently ex-
hibited in Minneapolis and, his attention being drawn to
that fact, Judge Landis said:
"Humph, if it's the same men they might find themselves
in a lot of trouble."
It was learned Thursday, February 22, that the man or
men who were exploiting the picture in Minneapolis had
been arrested by the city authorities, and the film barred
from exhibition there.
* * *
Sidney Abel, manager of Vitagraph's Chicago office, has
signed a contract with the Ascher Brothers to show one
Blue Ribbon feature every week at the Milford, Cosmopoli-
tan, Columbus, Calo, Oakland Square, Lakeside, Lane
Court and Jackson Park theaters, in addition to the Frank
Daniels and Big V comedies. "The Girl Philippa," featur-
ing Anita Stewart, will be shown at each of the above-
named theaters for two days.
* * *
Lee Ochs, national president of the M. P. E. L. of Amer-
ica, has called a meeting of the National Executive Com-
mittee of the organization at the Hotel Sherman, Friday,
March 2. The object is to ratify the action of the special
committee held at a meeting in the Hotel Sherman on Feb-
ruary 7, and to take up other business that may come before
the committee. At this meeting the installation of the new
officers of the Chicago Local elected at the late convention
will be made.
* * *
Louis H. Frank states that Samuel H. Trigger, of New
York, a member of the National Executive Committee of
the M. P. E. L. of America, filed a bill of injuction Wednes-
day, February 21, against the National Executive Commit-
tee for removing him as manager of the National Exposi-
tion. Immediate action is expected. The injunction pro-
ceedings are taken against Lee Ochs, national president;
William J. Sweeney, national secretary, and Ludwig Schin-
dler, who was appointed to succeed Mr. Frank, restraining
them from taking any part in the management of the coming
National Exposition.
* * *
The Chicago Reel Fellows will hold a house warming in
their new club rooms at 207 S. Wabash avenue, fifth floor,
Friday night, February 23.
* * *
Invitations have been sent out to exhibitors and the press
by the Famous Players' Film Service to meet Roscoe Ar-
buckle at an informal and complimentary banquet tendered
the exhibitors of Illinois and Indiana at the Hotel Sherman,
Tuesday, February 27. Dinner will be served in the Louis
XVI. room, at seven o'clock p. m.
Mr. Arbuckle will stop over for tlie occasion on his way
to New York from Los Angeles. Exhibitors are specially
requested to be on hand to receive Mr. Arbuckle on his
arrival at the La Salle street station February 27 at 1:45
p. m., where a cameraman will be present to take a moving
picture of the event.
PHOTOPLAY LEAGUE DINE3 SCRIBES.
The Photoplay League of New York City gave a luncheon
to the press and publicity men on Friday, February 23, at
the Hotel Astor. The object of the luncheon was to get
better acquainted and set forth the future plans of the league
in the promotion of better motion pictures and awakening a
general interest in the higher order of production that meet
the approval and recommendation of the league.
Frank Lascelles, director of the league, was spokesman for
the league and made everybody feel at home by the hospita*
ble and informal way he received and addressed his guests.
Those present were: Miss Emma Bugbee, New York
Tribune; Bide Dudley, Evening World; Paul Gulick, Uni-
versal Films; Tom North, Vicar of Wakefield; P. A. Parsons,
Pathe; E. Lanning Masters, Vitagraph; T. O. Eltonhead,
Trade Review; Adam Hull Shirk, Dramatic Mirror; Peter
Milne. Motion Picture News; Pete J. Schmid. Artcraft Pic-
ture Corporation; Frederick Jones Smith, Evening Mail;
Harriette Underbill, New York Tribune; J. H. Coghill, New
York Evening Post; Gertrude Lench, Syndicate; Helen Ducy,
Woman's Home Campanion; Waldo G. Morse, National'
Editorial Service; Alice Lawton. the Christian Science Moni-
tor; Helen Vauck Boswell. president Woman's Forum; Sam
Spedon, Moving Picture World; T. M. Alexander, Photoplay
League; Edwin H. Blashfield, president Photoplay League.
March 10, 1917
THE MOVING PICTURE WORLD
1557
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News of Los Angeles and Vicinity
BffljEi
By G. P. VON HARLEMAN
Paramount Gives Send-off to Arbuckle
Banquet at Hotel Alexander Brings Out Many Admiring
Friends of Big Comedian.
THE Hotel Alexandria 'was the scene of an elaborate
banquet on February 16 in honor of Roscoe Arbuckle
by the Progressive Motion Picture Company, the local
Paramount distributors, upon the eve of his departure for
New York, where he will produce comedies, featuring himself
for the Paramount Program. Thomas Lee Woolwine, Dis-
trict Attorney of Los Angeles County, was toastmaster. The
speakers of the evening included Adolph Zukor, Lou Anger,
G. Post Mason and "Fatty" himself. Among those present
were Herman Wobber, M. H. Lewis, Jas. J. Tynan, Louis
W. Thompson, V. E. Hampton, Donald K. Reed, Al St. John,
H. B. Rosen, Mrs. Roscoe Arbuckle, Mrs. Durfee, Hobart
Eosworth, J. C. Jessen, Mark Larkin, C. L. Dowell, H. B.
Schultz, R. G. Camby, Guy Price, J. Harry Clement, manager
Woodley theater; G. H. Campbell, Banner and Lyceum
theaters; Frank E. Hull, Majestic theater, Santa Monica; H.
B. Breckwedel, Palace theater; Herbert Warren, Clarke
Irvine, Sam Behrendt, Billy Jefferson, I. O. Levy, R. L.
Lewin, Fred O. Miller, Miller's theater; J. A. Quinn, Rialto;
C. B. Price, P. S. Harrison, C. A. Howe, Regent theater,
Riverside; C. M. Simmons, S. N. Anderson, Sam H. Somly,
R. E. Darnell, Mission and Arlington theaters; O. FT.
Schleusener, Superba theater, Alhambra; F. R. Alexander,
Iris theater, Hollywood; A. F. Neely, Wigwam theater, Long
Beach; R. S. Jones, Arcade theater, Holtville; Jas. A. Cook,
Palace theater, El Centro; B. H. Collier, Superba theater;
J. C. Neilson, Clune's theater, Pasadena; Miss Claire Dobler,
Douglas Jarmuth, Colonial theater; Miss Alta M. Davis, Em-
pire theater; Miss Isabel Hall, Miss Margaret Miller, H.
Howard Carpenter, C. F. Glinn, Garrick theater, and James
Sams, H. H. Raymond and C. J. Marley, Rosemary theater,
Ocean Park, Cal.
Static Club Entertains Directors.
At the Angelus hotel on Thursday, February 16, the Static
Club of America, the Pacific Coast organization of camera-
men, tendered a good-fellowship dinner to the directors of
the Los Angeles colony. Al Cawood, secretary of the club,
headed the entertainment committee, and Charles G. Rosher,
the president, acted as toastmaster. As a compliment to the
Motion Picture Directors' Association Mr. Rosher turned
over the toastmaster's chair to "Daddy" Otis Turner, the
president of the M. P. D. A.
Telegrams regretting absence were received from Douglas
Fairbanks, Thomas A. Edison and Theodore Roberts. The
guests present were George E. Marshall, George W. Stout,
H. G. Stafford, Wallace D. Coburn, George Cochrane, Wil-
liam Beaudine, L. F. Kelly, Lynn Reynolds, Fred A. Kelsey,
H. L. Solter, Rupert Julian. William V. Mong, Horace Davey,
Frank Beal, Joseph De Grasse, Thomas W. Heffron, Roy
Clements, Charles Swickard, Buck Massie, Tom Ricketts,
Otis Turner, William Wolbert, Hobart Bosworth, Al E.
Christie, E. Mason Hopper, Laurence Seniore, Reginald
Barker, James Aubrey, Donald Crisp, Jack Conway, L. M.
Chaudet, G. P. Hamilton, Lloyd B. Carleton, John T. Ca'fle-
ton, J. C. Jessen, Scott Sidney, Howard Estabrook, Raymond
Wells, Murdock MacQuarrie, Frank C. Lloyd, Jay Hunt,
Bob Eddy, Clark Irvine, Alvin Wyckoff, Tom Mix, George
L. Sargent, J. J. McGowan, William E. Parsons, R. H. Gray,
Walter Edwards, Donald MacDonald, William Worthing-
ton, John T. Glavey, Raymond B. West, Guy Price. George
Melford. Charles Levin, Allen Holubar. Allen Curtis, E. F.
Flynn, Douglas Gerrard, William D. Taylor, V. R. Day,
Shorty Hamilton, Al Santell, Lloyd V. Hamilton, William
Robert Daly and Sam H. Comly.
Members in attendance were Al Cawood, Eddie Littell,
Ralph Hawkins, Ernest Sherman. G. C. Peterson, Leon
Leob, Pliny Home, Ralph Merollo, W. F. Alder, F. W. Jack-
man, W. L. Griffin, Duke Hayward, Henry Biedesen, Clyde
R. Cook, E. G Ullman, John M. Nicholaus, Stephen Round,
Ross Fisher, Reggie Lyons, G. C. Duke Zelebra, Thomas B.
Middleton, Carl Widen, L. Guy Wilky, H. M. Fowler, Eugene
Gaudio, Jack McKenzie, F. A. Hartman, Harry Maguire,
William C. Foster, J. C. Crosby, K. O. Rahm, E. Kull, G.
Gaudio, E. J. Vallejo, R. H. Fotheroh, Robert Newhard,
Leonard Smith, F. M. Dean, John W. Brown, W. H. Thorpe,
Gilbert Warrenton, William J. Piltz, A. G. Heimerl, O. G.
Hill, J. C. Van Truss, M. J. Burns, George W. Lawrence,
George Scott, Hal Rosson, Robert V. Doeran, C. Kauffman
William C. Thompson. S. A. Senes, W. Lundin, Park J.
Reis, Lynn Darling, Chick Wolf, Anthony Nagy, Chester
Lyons, L. Milton Smith, Friend E. Baker, Roy H. Klaffki, A.
M. Davey, J. D. Jennings, Charles Stumar, K. D. Gray, Harry
M. Ensign, Charles Rosher, W. M. Edmond, H. A. Scott,
Percy R. Hilburn, Alvin Wyckoff and R. E. Irish.
Los Angeles Brevities.
Mary Pickford arrived in Los Angeles the first part of this
week. It is said she will be starred in a ten or twelve-reel
feature-de-luxe, shortly to be put in production by Cecil De
Mille at the Lasky studio.
* * *
Tom Moore, the former Kalem and Arrow Film Company
star, is another new arrival at Los Angeles. The three
Moore brothers, Tom, Matt and Joe, are celebrating their
reunion.
* * *
Murdock McQuarrie has come from his recent affiliation
with the Selznick company in New York to direct for Gilbert
P. Hamilton's Problem Film Company.
* * *
Warner Oland has joined the rapidly growing roster of
Fox players on the West Coast.
* * *
William Fox arrived in Los Angeles on Saturday, February
17, on business connected with his West Coast studios. Mr.
Fox had never seen his Los Angeles plant until this visit.
* * *
Miss Blanche Sweet, the former Lasky star, has signed up
with the Frohman Amusement Corporation and will depart
east within a few days.
* * #
Frank Darien, the Morosco character actor, is now with
the Keystone, playing comedy leads under direction of Ferris
Hartman.
* * *
Frank Reicher is directing Margaret Illington, the latest
Lasky star, in her first production, "The Inner Shrine," from
a story by Basil King.
* * *
Adele Belgrade and Florence Dagmar has joined the Ince
forces this week and will appear in forthcoming Kay Bee
productions. Miss Belgrade comes from the legitimate stage
and Miss Dagmar is well remembered as a screen actress.
* * *
Lloyd V. Hamilton and Bud Duncan have renewed their
contract with Kalem and will appear in many rollicking
comedies under direction of Al Santell. Frank M. Clark,
noted character actor, for many years with Selig, is now
under the Kalem banner and appears in the latest episode of
the "Stingaree" series, featuring True Boardman.
* * *
Recommendation that an ordinance be drafted as sug-
gested by the Friday morning club to require children under
fourteen years of age to be accompanied by a parent or
guardian when attending motion picture shows was adopted
this week by the city council. The city attorney was in-
structed to draft the ordinance.
* * *
Dorothy Gish is back at the Fine Arts studios after a short
vacation in New York and has started this week rehearsals
1558
THE MOVING PICTURE WORLD
March 10, 1917
on a new picture, in which Frank Bennett plays the leading
masculine part. The temporary title of the production is
"Her Official Father," and the cast includes F. A. Turner,
Ben Schumann, Sam De Grasse, Hal Wilson, Jennie Lee,
Bessie Buskirk and Richard Cummings. "Her Official
Father" is jointly directed by Elmer Clifton and Joseph
Henabery.
* * *
"A Daughter of the Gods," the Fox production, opened at
Clune's Auditorium theater Monday, February 26.
Webster Campbell in "Truth Triumphant'
MARY CHARLESON, the little actress whose work as
Henry B. Walthall's leading: woman in "The Truant
Soul" and "Little Shoes" won her nation-wide praise,
is soon to be seen in an Essanay feature production of her
own. "Truth Triumphant" is to be the title of this photo-
drama, and it will be
released some time in
April. Filming of pre-
liminary scenes already
are under way.
Supporting Miss
Charleson in "Truth
Triumphant" is Web-
ster Campbell, the lates*
addition to Essanay's
staff of stars. M r .
Campbell is a graduate
of the University of
Michigan. After three
years in dramatic stock
he entered motion pic-
tures, and within a
short time scored hits
which have won him a
permanent stellar posi-
tion on the screen.
Miss Charleson por-
trays a tensely emo-
tional role in "Truth
Triumphant." The story
is that of a girl who
H finds herself forced to
combat the weaknesses
of others. Designing
persons, who are seek-
ing to profit by the
weaknesses, fear their plans will be foiled by the girl's pres-
ence. They turn their evil geniuses to the concocting of
plans whereby she may be removed from their "field of
operations." How the girl frustrates these schemes and
brings about the triumph of truth and justice affords a photo-
drama replete with thrilling situations, and good emotional
acting.
The possibilities offered in this scenario provide Miss
Charleson with an unlimited field for the exercise of her
dramatic art, on which she has received such unanimously
favorable comment. An excellent supporting cast is work-
ing on the production. J. Charles Haydon is directing it.
"Truth Triumphant" will be released through the Kleine-
Edison-Selig-Essanay Service. Its screen time will be ap-
proximately 1 hour IS minutes.
Webster Campbell.
E. E. HAYES NOT WITH KLINE COMPANY.
The Kline Poster Company, Inc., of 1307 Vine street,
Philadelphia, has asked The Moving Picture World to an-
nounce, particularly to exhibitors in Florida, that they have
no representative by the name of E. E. Hayes. They state
that a man using that name has been representing himself
as being connected with the firm. They would appreciate
any information that might tend to help them locate any
person who, without authorization, purports to represent
them, and who obtains any money through such false repre-
sentations.
PICKFORD AND FAIRBANKS MOST POPULAR.
The supreme popularity of two Artcraft stars has just been
confirmed in a contest held by the Brooklyn Daily Eagle in
connection with the Exhibitors' Ball held at Coney Island
Wednesday night. The contest registered Mary Pickford
as the winner, with 30,300 votes, while Douglas Fairbanks
came out at the top of the list of male stars with 17,210 votes.
The winners of the contest were named King and Queen of
the ball and were honored with silver loving cups by the
Brooklyn Daily Eagle.
Gertrude Dallas With Thanhouser
GERTRUDE DALLAS has been engaged by Edwin
Thanhouser for the principal supporting role in a
multiple reel Thanhouser feature, in which Miss Flor-
ence La Badie is to be starred. The name of this play, the
work of Lloyd Lonergan, has not yet been announced.
Miss Dallas has had
a notable career upon
the stage. She is the
great granddaughter of
Stonewall Jackson, and
at the age of eighteen
held a good position in
the St. Louis Public
Library. A chance came
to play a small part
with James K. Hackett,
and she left the library,
never to return — as an
employee.
It is interesting to
note that the first role
of this young girl was
that of the negro
mammy in "The Crisis."
This engagement lasted
two weeks, at the end
of which time Miss
Dallas was minus a po-
sition, but with a rjig
*L/g ambition to become an
\r'M actress. She went to
New York, was fortu-
nate enough to secure
an interview with
Charles Frohman, and
signed to play the leading role in one of the road companies
of "The Thief." Her next engagement was with "The
Commanding Officer," while other plays in which she has
appeared include "The Great Name," "Gamblers All," "Near-
ly Married" and "Sinners." She has also appeared in stock
in Milwaukee, St. Paul and Philadelphia. Three summers
ao-o Miss Dallas went to Paris and through an influential man
in the Government received special permission to attend
classes at the National Conservatory as auditrice, a privi-
lege granted to few foreigners.
Gertrude Dallas.
FILM SALESMEN'S ASSOCIATION GIVES BEEF-
STEAK.
Recognition of the newly-formed Film Salesmen's Asso-
ciation was accorded with a will on Saturday night, February
18, when exhibitors, exchange managers, executive heads
and almost every film salesman working in New York at-
tended the first annual beefsteak at Keen's Chop House, New
York, where two floors were reserved for the exclusive
entertainment of the guests.
The film salesmen were seated around a horseshoe arrange-
ment of reel cases on which the meals were served, when a
number of prominent exhibitors, as though by pre-arrange-
ment, entered the room. Here instinct temporarily overcame
the restraint under which the salesmen had been laboring
and each exhibitor became the center of a vortex of men try-
ing to dispose of everything from carbons to $100 features.
A number of impromptu speeches were made. Lee Ochs,
national exhibitors' head, Eddie Saunders, for the exchange-
men, and John Manheimer, representing the local exhibitors,
were among those who expressed their appreciation of the
spirit which moved the formation of the salesmen into a co-
operative, fraternal body.
The affair lasted until late and was a severe test on the en-
durance and courage of the exhibitors present. For instance,
at 4.45 A. M. one of the exhibitors present was heard to sigh
contentedly and remark: "I am now booked solid for the next
47 years. For further dates I must refer you to my son."
NO EXCHANGES FOR WHARTONS.
The statement published in last week's issue of the Moving
Picture World to the effect that the Whartons were going
to establish exchanges is denied by them. "We only intend
to release our productions on a State right basis and will
have no exchanges of our own," the Whartons =ay.
NEW STRAND THEATER AT NEW ORLEANS.
The Saenger Amusement Company, which operates houses
at Shreveport, Texarkana, Monroe and Alexandria, will open
a new theater at New Orleans, to be called the Strand. The
new house is located on Baronne and Gravier streets. The
opening date will be about March 15.
March 10, 1917
THE MOVING PICTURE WORLD
1559
m
Advertising for Exhibitors
JMlllllllllllllllllflllllllllllim
Conducted by EPES WINTHROP SARGENT
Newspaper Advertising.
LATELY we have run considerable newspaper work done by Ralph
Ruffner, of the Liberty, Spokane, and some from Ray Bagley,
his former associate, now of the Liberty, Long Beach, Cal. With
this we reproduce a letter from Mr. Bagley, together with some of
his work, and a letter that, without planning to do so, justifies his
position. Mr. Bagley sends in a lot of samples, from which we take
three for reproduction. The first of these is a half page, with one
of the smaller Bagley ads. This is a five sevens, or thirty-five inches
In all. The palace uses much the same layout, but is three fours, lit-
jfipSi,
u~ -■•■
Peggy — *■* — Antonio
Hybrid >. Moreno
'Rose of the South'
Is Bustad is "Tin Oinsmia"
l "tuuoi iodiuot or itsir
| THE PALACE"
EDNA^MAYO
I 'The Return of Eve
"zy"lht Traveling Salesman"
BESSIE LOVE
with FRANK BENNETT in
"THE HEIRESS AT
COFFEE DAN'S"
LIBERTY
CONTRACTORS
Qc Luog Baa nming Co..
'. i BiiOiri h Soqj
CJy Transfer Van and Storagt
',r, m Kill luisra m warn turai Mean muii
tie more than a third the area of the other. The larger advertise-
ment is made up of a five-column advertisement in black and red, the
full depth of the page, and another three seventeens, or fifty-one
inches, that for the Weaker Sex using a flat hundred inches in a Sun-
day issue. In commenting upon the display Mr. Bagley writes that the
hundred inch advertisement came close to breaking the record for
the house. He says :
Here's the flash that blew out the fuse in the ticket machine.
If there was ever any doubt in our minds as to the real value
of newspaper advertising, properly placed, this little old "fl*
fulls in red" has banished the thought. In the history of the
Liberty, the only attraction that topped this was Thanksgiving
day, with an hour and twenty-five minute show, and Fairbanks
in "American Aristocracy" on the boards.
Here's what convinces us that the ad was largely responsible :
Exhibitors around Los Angeles can usually forecast their
business on a film from the way the picture was received at its
initial showing up town (L. A.) "The Weaker Sex" played to
just an average business at Clune's Broadway. I saw the pic-
ture while in the city one day and was convinced that we could
go the limit on it without disappointing anyone; I consider
it a remarkable picture.
We beat any previous Sunday by nearly a hundred dollars !
the picture held up nicely for the entire four days, which la
a long run for a town of this size, and a competitive house
was running Marguerite Clark in "Snow White" a half a
block away. The Arbuckle comedy, of course, pulled some of
the business, but we had previously run it three days to big
business.
The Sunday Afternoon Concert has been a wonderful busi-
ness getter for us. The idea originated with Mr. Hoyt and
has been a regular feature of the Liberty for over four months.
On account of the beach attractions all the year around, Sun-
day matinees proved a "bloomer" until Mr. Hoyt hit upon the
concert idea. For the past three Sundays we have been unable
to accommodate the crowds.
When Mr. Bagley says something he does not have to hold up his
right hand and solemnly swear to make us believe him, but it hap-
pens that an earlier comment led Jimquin, of L. A., to write of the
Bagley methods. Jimquin is trailing a state rights proposition over
California just now, but he is an old time Los Angeles exhibitor, and
he knows what is what. He writes :
I was interested in the newspaper copy from that fellow Bag-
ley at Long Beach in your last issue. Particularly interested
because I almost ran foul of the aforesaid gentleman a short
time ago when I had occasion to play that town with a pic-
ture. As I absolutely refuse to let anyone outgame me or out-
shine me in the dailies when I strike a town with anything
worth while, imagine my feelings when I drifted into said
town of Long Beach and find the aforesaid party of the sec-
ond part burning up newspaper space as a regular thing like
an intoxicated gentleman from the navy (There's a shorter
way of saying that).
"Ho, ho, I sez, sez I, here's a case for investigation." So I
immediately donned my armor and went forth to battle. I got
into consultation with the local manager at once and pointed
out the necessity to him of going the limit on space, but he
happened to be one of the kind who doesn't do much news-
paper advertising, and couldn't figure out at all at all how pub-
licity at the enormous rate of 30 cents an inch could ever bring
justifiable returns. So I swore beneath my beard and biting a
chunk out of a railroad spike, I retired discomfited. And so
the city of Long Beach possibly missed one of the greatest
battles the world has ever seen.
While I am at it I want to say that Mr. Bagley is making
the nicest newspaper flash down there that I have seen in a
long long time. They told me when I was there that the Lib-
erty ( Bagley 's house) management was wasting a lot of money
on the papers, but the business wasn't materializing. I told
them, and I'll tell the world, that if they keep up the pace they
were hitting when I was there, they'll eventually make even
those old Jasboes, who sit along the Pike watching the tide
come in, go out and get their hair cut and become regulars.
You'll know what I mean when I tell you that while I was
there there was a big cloth sign stretched right opposite the
Liberty, the text of which was directed at a newly opened
nearby beach town that was "wet" (Long Branch is "dry")
and where they allow dancing, etc., on Sunday. It isn't any-
thing on the order of a wide open town or anything like that
— just a good live beach town tuat a lot of prominent Los
Angeles people are boosting and that is "coming" fast.
Apropos of the matter under discussion there is a sign and
a very prominent one on the outskirts of this town that read3
"There's only one place that you can make money without
advertising — that's the mint." That may have whiskers, but
it is the first time I have run across it, and it struck me as
a pretty pointed remark.
You will note that it was told Mr. Quinn that Bagley was spending
money and not getting a return, but he is getting it now and more.
Most of those who say that newspaper advertising does not pay either
do not do enough of it or keep it up long enough. An occasional flash
will not do. It must be persistent to win real results. The thirty
cents an inch that Mr. Quinn quotes is not a prohibitive price, and
15oU
THE MOVING PICTURE WORLD
March 10, 1917
If a $.10 advertisement will build big business, it is the cheapest
thing about the house.
In Clark Irvine's Screamer Bagley has one of those "Town Gossip"
imitations telling how the Keystone bunch swiped his cachier with
a pathetic picture of the ticket window now covered with cobwebs.
It is good work, but there are no cobwebs around Bagley's place, at
the ticket window or elsewhere.
More Spreads.
Gordon M. (100 per cent.) Fullcrton, of Seattle, sends in displays
used for "The Island of Desire," presented at the Liberty, and "The
Darling of Paris," at the Coliseum. The latter is given in full (four
fifteens) ; the other is cut to match, though this took the same width
the entire depth of the front page of the amusement section. The
clipped portion merely showed the musical program and prices in an
COLISEUM
Thursday
Friday .
Saturday J
te, end uit si dm Gwf*
•faith. Anna Loth*. Hw-
(K.L Ma/eU, and Muf">
wi;:,:,y.
RJSKS
THEDA BARA
0 IM THE
DARLING of PARIS.
UM In the -ortd'. chMin c**v
• vide Um curtain* of Hh aaai ra-
its Klory— drvnattiW Iron Vtcte*
Hue°-» clastic, "Th* HuMbbac^
ot Notre Dam*,"
1
additional five inches, mostly white space for contrast. The special
drawing was made for "The Island of Desire" to emphasize the South
Sea Island atmosphere. Both are good examples of what can be done
to get away from solid type and produce a display that will compel
attention. Both of these will serve as models. The Pacific Coast seems
to be walking away from points further east in matters of display.
Nothing like the same space is used on the Atlantic seaboard that we
know of.
Right Here, Too.
Now and then someone pokes fun at the rural picture theaters adver-
tising that their houses are well warmed, but during the cold snap in
New York City at the end of January hundreds of Harlem families
went to the picture shows, not to keep warm, but to get warm. It is
not only in British Columbia that a well-warmed house is a business
maker.
New?
It may not be new, but it's new to us. The Mayer Exchange, Eos-
ton, sells its patrons coupon books, representing multiples of five dol-
lars in ten cent coupons which may be sent instead of cash for pub-
licity matter as wanted. It's a nuisance having to buy post office or-
ders or write checks for small sums, and this scheme obviates this
nuisance as well as minor bookkeeping.
Drew Strong.
L. W. Carroll, of the Lyric, Lancaster, N. H., "just across the
bridge," worked a good stunt for "Wanied — a Home." We think this
is one of the stunts suggested by the Bluebird sheet, but at any rate
here is its practical outworking. Mr. Carroll writes :
"Our stunt in advertising the Bluebird 'Wanted — A Home,' certainly
gave us more publicity than anything we have tried for a long time.
"First, we inserted the following copy in the classified columns of
our local paper :
" 'WANTED— A HOME. A girl of 16 years of age, blonde, blue eyes,
sweet disposition, desires a good home. Parents are both dead, and
no living relative. MINA ROGERS.
" 'P. S. — I can be interviewed at the Lyric theater, Saturday,
December 16.'
"The next day inquiries began to pour in by telephone and by people
In person. Then from several of the surrounding towns we received
letters asking about Miss Rogers and wanting to adopt her. Capacity
business was the result and many were disappointed to find that there
was no girl that really wanted a home. I am enclosing one letter
that was especially interesting.
"New Year's day we ran the following slide, which could be used at
any season for that matter. The copy is original :
L - - - et
Y our
R - - - esolution
I nclude
C Ing our wonderplays.
"Christmas Day wt had 'The Shooting of Dan McGrew,' and had our
stage decorated with \ snow scene including an electric star and a
sign LYRIC. Back of our picture curtain we set up a barroom seen*
with the bar and tables and cards laid out for game of solitaire. Then
our reader stepped into this setting and read the poem with all lights
In the hall oft except the star and a border set In the bar. At the
place in the poem when it says: 'And the lights, Etc,' the border was
put out and only the star shone out. Much favorable comment was
given this picture and the way we handled it. The paper the follow-
ing week said :
" 'It is doubtful if "The Shooting of Dan McGrew" ever received a
better presentation than at the Opera House, Christmas Day, at which
the children were admitted free by the management. Messrs. Carroll
& Donnell had put the equal of four days' labor in decorating the front
of the stage to resemble the Arctic setting for the picture, and it was
an attractive one, indeed. Mrs. Eva L. White, previous to the picture,
read Service's poem classic of the Yukon. The management also gave
a Drew comedy as an unadvertised attraction.' "
Unfortunately, the photographs will not reproduce well, but the idea
is simply and yet effectively carried out. Eorder exterior wings are
used to mask in the interior setting, which last does not fill much more
than half the opening in the arch. We are 6orry that we cannot re-
produce the letter sent to the suppositious Miss Rogers, for It tells
better than anything else the seriousness with which the advertisement
was taken. Carroll & Donnell are putting their house on the live wire
map because they are doing things well.
Telling It All.
The Strand, Council Bluffs, la., 6ends In a four-page by 6-Inch folder
that covers a lot in a small space. The cover has the house imprint
top and bottom to the right and three panels to the left, reading :
A Timely Topic.
Look me over.
I may interest even YOU.
The second and third pages are headed "Did you know?" and goes
on with eighteen points about the house on this order :
That — this theater presents matinees every afternoon, to
which ladies and children are especially invited?
That — the splendid orchestra furnishes delightful music at
the matinees the same as evening performances?
The back page gives a list of players to be seen, the matinee and
evening hours and "The Strand Shortens the Longest Hours." This
last is a capital slogan. Make a note of it. Now and then it pays even
the weekly program houses to slip some such enclosure as this into
their envelopes as they mail out. The patrons know all about it,
perhaps, but telling them again drives the lesson home It is this
fact which makes house talk so valuable in any program. Though you
may tell the reader what he already knows, you help by refreshing
his memory. You may know that there is a hole in a certain part of
your sidewalk. You are constantly aware of this fact, for each day
you instinctively avoid it, but the day you trip over it is the day yoi»
become most acutely aware of the fact. It Is the same way wits
house talk. Your patrons know that you have a good orchestra, that
you run the best pictures and all that, but each time you tell them
strikingly they will sit up with a "that's so" because you present it
in a new and effective manner.
Better.
The Lehigh Orpheum, South Bethlehem, Pa., has changed its program
form and now runs the show at the Lorenz under the daily program
for the Orpheum. This is a better scheme than giving half the program
to the Lorenz and still calling it the house program for the other
theater. Running the underline of a sister house never hurts, and
often helps not a little. The new program gives a page to a title and
after cleaning up the week stars the opening days of the following
week, a lap-over that keeps the interest up.
New Again.
We are always on the lookout for the program of the Elmwood,
Buffalo, to see what they are going to do next with their program
enclosure. We have mentioned a number of these, but the latest is
the best yet, though a bit of a bother to handle. The program is a
six-page folder, card stock, pages 2%x4 inches. The newest enclosure
Is a strip l%x6V^, white card. On the outside is printed in two lines:
"The Man of Mystery" p£.
Starring Amoict'i F.vonte Tr»(td„n
E. H. SOTHERN
AND
DOUGLAS FAIRBANKS
The K.ng of Comedy, in
"FLIRTING WITH FATE" r£,
Elmwood Theatre Jen. 31 and Feb. i
DOUGLAS FA
"From the sublime to the ridiculous." The ends are bent over and
tucked into the top and bottom of the program, the strip facing the-
loose side. This holds it all together and the strip must be removed
before the program can be examined. It is only human nature to see-
what it is, and so the announcement is certain to be read. Where
time permits this folding, this is bound to come close to 100 per cent
of efficiency. It is simple, once you have thought of it, but they keep
on thinking at the Elmwood, apparently.
Week Runs.
Talk about your week runs ! In Kansas City Snow White was played
at a local house for three weeks. Then the Star showed it to 65.000
March 10, 1917
THE MOVING PICTURE WORLD
1561
persons In two days in the immense Convention Hall, with a four
sided screen hanging from the roof, and a machine shooting at each
of the four sides. And, after all that, the Warwick ran it the follow-
ing night to packed houses. In passing, sixty-five thousand in two
days seems a record that will stand for some time.
Better Divide by Two.
In a recent issue the Third Street theater, Easton, Pa., says :
Miss Gordon wears forty-three beautiful gows and also dis-
plays a goodly part of her "back," known as the most perfectly
shaped back of any woman who has dared to have her back
photographed. Presented here very shortly.
Better divide the number of those gowns by two. They cannot count
as entire garments with so much cut away.
.
Handed Down.
The Bluebird Exchange, Des Moines, la., is advertising "Her Soul's
Inspiration" on a shoe cut-out that looks as though it might be use-
ful for the Mary McLaren Shoes, but it works for the Ella Hall pic-
ture too, since the story is a visualization of "Mary Keep Your Feet
Still." The Exchange mailed the matter out and probably got itself
violently cursed by letter carriers and railway mail clerks, but it is
good advertising. They use blue and orange in combination, but the
orange is a trifle too weak to work with a strong blue. Orange works
well with blue only as a border or in combination with a tint blue
in a border.
Mr. Koetting Again.
John Koetting, of the Lyric, Ste. Genevieve, Mo., comes back for
more with a fresh exhibit of programs. He is going to have a good
one if It takes all year. He sends several programs, and asks for
a comparison of two. One of these is ten-point body type with a
formal program, the latter on Page 3. Two of the features have spe-
EBt-
=-TDB LYB1C=
-E55I
mm=
OT1J.TTI
creditably Fate, c
light t
fact I
t she i
it and the is forthwith cast
Coincident with the publication ness have incited in her employee
•f the program to be given at the a kindtv pitv.ard soon she is given
Lyme theatre for the next two a new home and happiness,
weees, comes the announcement Add to youropmranof thestory,
that the management of that thca- and my assurance of its merit the
fte has been accused, cried, con- following comment of the ptess :
Tided and sentenced in the court - \c,n i- , 11-- . . ™i... .<
af Ceneral PubLc, Judge I II A ,... .... ... *,' ... m ,.™ ",h.
Farm, presiding, tor having booked mM* ,>...<., am-i..... .... w.
Iour.eeki.hKh will practically *."'.. "'.'.'a ".l™'",".^" tE.
lore* Ste Genevieve residents to pr~a.ri.oo u isvii.., " — ji. P.
he away from home every evening, wo.ld
b b held that the Lyric should The picture will be shown to-
bc*k anoccasK.nilr>.'i L.niurr „r,,:l nighl, Sunday. Dec 10.
patrons to Kara humc and catch up .
Attorney 1. C H. Awl appeared re. ' ~ "*" **"
as plaintiff and presented a strong Doubtless, God could have made
^nclwX Awlsi,ed7h,,™ &£ b'ufSu'™ G^'d^L'
eni knuwlcdut and inoSspuUble.
There wja no deferrse made and "THE ALIBL"
fljt Lyric hai bum sentenced to a
Iff term of populanly -villi its If ™D go
•»<">«•- April 19th i
"WAHTED-A HOME." « hy^I hi£ WketTTh* £\S
. ~ — '.. . . ,. fi*e-p.irt feature for Wednesday,
Here ii a picture th.it I believe Dec 13th-
jrwi will highly appreciate. It Is The Alibi" stars James Mor-
Wail of your rison and Belly Howe, and is a
"/s"lTcn" drama of innocence imprisoned.
r think I have A younj( bank clerk i.
Hon and undying love of ■
girl. How she accomplish
=TIIB LYBIC=
= It53
3 memory to
showed "'Not
SUNDAY. DEC. 10.
WEDNESDAT. DEC. 13.
•THE ALfBl-
Twice accused of murder he did not commit, stand-
ing in the very shadow of the elcclric chair, Arthur
Mansfield is vindicated through the courage and de-
I-HIDAY. DEC. 15.
"MISS BLOSSOM"
" he could l
the L
! Of
nn tnave a young- bank clerk is tvn
: kind of cuscd of murder hehasneve
fboiost-y
JP* M,"* *.•' •" "fPhan girl, the arcumslantial ev.dence that
taBed about by the currenls of (be pmorwt a guUtl Standing
tMcsatv and adve-raty She ai> in the < cry shadow of the electric
pbes for > position as a trained chair, he vows he w,|| nol die for
mint, and by watching herself another's crime. Bt_t he was able
4Mdr. cover* the deception very to fulfill hu vow only by the dev>
"Peg 0' The Ring" on Knday of
Tommy Jones, a 10-year-old res- this week. Tommy says there is
Went of this city, beat his little nothing id beat lhn> =enal. and Lhe
sister. Mary, one day last week in other pictures on tbe program are
order to get possession of a ticket (he kind that will make anybody
to the Lyric, which the child'* wish for more,
father had given her. P. S-We are informed taler
When questioned as to the rea- that the above is only a dream of
•on for ha brutality, the youthful Tommy's, but we're clad he tike*
highwayman, with, tear* in hit "Peg." Will you be there T
cial stories, but the third seems to have been overlooked. The ten-
point is a bit heavy for the page. The second is set in eight-point
leaded. The stories for each day are dated and the formal program
is dropped. If you will compare the two cuts you will note that the
page looks cleaner and more like a publication. Moreover, it lets in
PPl*
= [PBX
iLtw..-
N UN DAY <T«-Blibi.i
"GLORIAN/V
Tb* ci*«-«.r.
pmm, Iim ■*..<>- . two*.. ih» Mbj .
eh. cmU urniu* m us* ainrioa*.
rT^SfUC r«^r«-*i.i
£, .< Mm r^alarii. «Uh ««,-
ifaata-
r>MteV. im «-i.i« or oort * »■-
OmM-. w* to M.oW. inter
. ff»SBS *u*K 7«*iT» £
tmrnmrnmuimm.
dM KO'I-Q n^ 0" WOaUB.
ingt ™g lybic cro
WEDNESDAY. In. 10th
FBI DAY. Jan. I2ih
HBriRT B. WAl.TBAlX
K^...n- on.,.
BONA NATO
-THE REAPERS"
MISLEADING LADY"
CUR, woipplk
* ■ __..... ■■—.., D. ...
Joan Mnoott
A CO-flrwal b«t*l,T ."tl ..»..-
All,, i Janta, wi.nn of ■ tar(.
IMwIh. Ehc •>■■ IM ij..-1-i-,. f*JI
Cpte Lhli fv'i Hi- plelorr i. =■:■■.<•.,
■B« It-tMt. litf pUH IHM '!'■? llHlT*
<;,i,.i , ~ ..... abmi ^.m., t*. t..
Ut- ■-I-.1.-, '.It ■'■ • -■■'' --I ■«•
■■•>-
tMm,m*
more copy, for you can set more in eight-point than you can in ten,
and while eight-point with two-point leads gives you the same number
of lines as ten-point solid, you get a greater number of words to the
line. This Is an advantage in a small program, though it slightly
Increases composition cost. As to the relative advantages of the for-
■»al program and the dated stories, we think this largely a matter of
individual preference. Personally we prefer the formal program to
the dated story. It gives it to the reader all in brief, and he can read
up later and get a second punch, but the dated story does well, par-
ticularly when the stories rise to the top of the column and run In
regular order as in this case. We do not like so well a third program
with the dates at the bottom. The dates should be run at the bottom
and in body type when the stories supplement the formal program, but
when they serve as the program itself, the dates should come to the
top of the column and be run in regular order.
In general, Mr. Koetting has made a decided advance with his pro-
gram. It looks "big town" now, and his miscellaneous stuff is select-
ed with care. The letter on one program appears to be part of a
series ; the sort of stuff Dave Udell writes now and then. Several of
these appear in various issues. The front pages are bettered, too, and
about the only suggestion we can offer is that an underline be ap-
pended. This can run single column width on the back page, In full-
face, eight or ten-point.
Udells.
Here are a couple of correspondence advertisements from Dave Udell
of the Crystal and Majestic, Faxton, 111. This letter stuff is popular
From Molly O
^■Xjaj--— TJ
Daniel Frohman
PRESENTS
Mary Piekford
Friday, Dec. 15th
-IN-
The Foundling
-AT THE-
prystal TheatrF
V^ PARAMOUNT M-J
giving
"The -Yellow Menace."
"In the Laps of the Gods"
Drama
Also Eddie I yvros and Lee Moran In the comedy
"His Own Nemesis."
Prystal TheatrF
\^A PARAMOUNT M-J
Valeska Surrat in
The
Immigrant
A Paramount Picture in 5 Acts
in many parts of the country, and Dave was one of the first to taka
it up. This works well as a series, for a time.
A Guessing Contest.
J. A. Snider, of the Grand, Eirmingham, Ala., sends in his weekly
program and a guessing contest sheet in which stars are to be identi-
fied. We thinks he will find that it would be better to make a free dis-
tribution of the sheet, instead of giving them to patrons only, sines
this might be regarded as the "valuable consideration" prohibited by
the Post Office. Identifying the portraits is not a matter of chance,
but there are two angles to the law. The program is printed on a very
cheap news stock, but the printer obtains unusually good results. Ho
gets a good impression on the entire job, but he comes out best on the
cuts. They are all clear and distinct. The program is well laid out,
save the front page. Here the house name should be given greater
prominence and the word "photoplays" reduced to more nearly the siza
of the other letters. It is too large and too black. It kills everything
else on the page.
A NEW HELP FOR MANAGERS
Picture Theatre Advertising
By EPF.S WINTHROP SARGENT (Conductor ol Advertisiat for Exhibitors in the Mo»ln. Picture World '
>1
TEXT BOOK AND A HAND BOOK, a compendium and a guida.
It lells all about advertising, about type and type-setting, print-
ing and paper, how to run a house program, how to frame your
newspaper advertisements, how to write form letters, posters or
throwaways, how to make your house an advertisement, how to
get matinee business, special schemes for hot weather and rainy
days. All practical because it has helped others. It will help
you. By mail, postpaid, $2.00. Order from nearest office.
Moving Picture World, 17 Madison Ave., New York
Sehiller Building
Chicago, 111.
Haaa Building
Los Angeles, Cat.
1562
THE MOVING PICTURE WORLD
March 10, 1917
The Photoplaywright
ri—
Conducted by EPES WINTHROP SARGENT
INQUIRIES.
Questions concerning photoplay writing addressed to this
department will be replied to by mail if a fully addressed and
stamped envelope accompanies the letter, which should be
addressed to this department. Questions should be stated
clearly and should be typewritten or written with pen and
ink. Under no circumstances will manuscripts or synopses
be criticised, whether or not a fee is sent therefor.
A list of companies will be sent if the request is made to
the paper direct and not to this department, and a return
stamped envelope is inclosed.
Wright Quits Mirror.
WILLIAM Lord Wright has discontinued his department on
photoplay writing in the Dramatic Mirror. For nearly six
years Mr. Wright has had a similar department in some
publication, but his work with the Sellg company and pressure on
the columns of the Mirror have combined to lead him to discontinue
the" work for the present. The Mirror could not spare him the proper
space, and it was not worth while to try and fill his small allot-
ment with more important duties demanding his time. He has done
great good in his department writing and it is to be hoped that he
will presently be induced to accept another connection.
Assuredly.
Writing for information, a recent correspondent asks "Don't you
think that authors of note have a better chance of selling their plays
that the beginner, though the beginner's work is better, in some in-
stances?" We most assuredly think that this is the case, though we
disagree with the ending of the question. Authors of note gained
such fame as is theirs through good work. A man in an editorial
position would rather deal with a writer competent to give him ten
good stories than ten men who can each give him one story, perhaps
better, but which entails the reading of perhaps a hundred of his
scripts. But by "authors of note" we understand writers of known
merit rather than literary stars. Lawrence S. McCloskey, for exam-
ple, is not known as a fiction writer, but he is an author of note
in photoplay, known for uniformly good work. Such men sell more
quickly than the novice, who has one play out of fifty that is above
the average. But beginners do not write better stories than the known
men. We think that the inquirer has confused something we said
not long ago. What we did say was that the rank and file of photo-
play writers did better photoplay material than the noted fiction au-
thor, and this is something very different from the beginner. The
beginner does not write good stories save by accident, because he is
a beginner. He does not yet know his business, and so he cannot
do a workmanlike job. He must pass his novitiate before he can
properly hope to sell. He cannot even write good synopses until he
has a knowledge of the fundamentals. This is something that the
synopsis only chasers overlook. You must know what is and is not
photoplay before you can hope to sell manv, even in the abridged
form of synopsis. Every writer must cut his literary teeth before he
can chew into checks. One trouble is that too many start to stl'dv
check-getting before they begin to study writing and never get U
the proper study before they are discouraged.
Bible Film Co.
Phil H. Le Noir, of the Bible Film Co., Las Vegas, asks that au-
thors be advised that the company is not in the market. He writes :
The Bible Film Co., of Las Vegas, New Mexico, is not in
the market for manuscripts. However, this company invites
correspondence with worth while writers who lean toward re-
ligious subjects.
A very important policy which the Bible Film Co. will pursue,
and which we would have writers bear in mind, is that all our
scripts and productions will be passed upon, particularly re-
garding their historical and chronological correctness, by an
inter-denominational board of censors composed of nationally
known clergymen. This information will serve as a guide to
writers who wish to forward sample scripts, as many have, to
ascertain as to whether they understand our peculiar needs.
And note that because you are willing to write on religious sub-
jects you are not qualified. Y -ur correspondence is not desired un-
less you are able to do so. Unless rou can prove your fitness you will
not make a connection, so keep off.
At Half Past One.
Talk about eleventh hour reformations i Lately a company shut
down to reorganize. The backers had money, but it was going too
rapidly, so they wanted to stop and look things over and take a fresh
start. They saw many things they should have discovered earlier.
Tbey found that they had the wrong players and the wrong Idea of
production, but most of all they found that letting the stars write
their own stories was the most expensive thing of all. In making
plans for tue new productions they have set apart a certain sum
to be spent for stories. They have demonstrated to their own satis-
faction that, first of all, the story must be good, else there is no use
wasting money on the production. It is rather late In the day to
be making this discovery, but better late than never. It assuredly
does seem foolish to take a $1,500 star and a supporting cast that
may cost another three or four hundred, go under a heavy production
expense, and then try to save money by using a homegrown story
not worth wasting ten dollars on, but it is being done right along
and lots of the studios have not found out yet that it Is a costly idea.
Keep Them Going.
Lately we wrote a script on special order, but subject to approval.
It did not seem likely that another company would want it If It failed
with the first, but it looked too much like hard work for the man who
thought he wanted it, and so we found another buyer for it. We
expect to dispose, some time, of every good script we have ever writ-
ten, and probably some of the poor ones as well. If a story seems to
have no chance, put it away, but do not forget it. A year from now It
may be just what is wanted. Make certain that nobody wants your
story before you retire it, and then keep an eye on conditions as they
change against the time somebody might want it.
Mailing Script.
If you send out manuscript, be sure to follow the rules. It would
seem that a person should know enough to do this simple thing prop-
erly, but not all do. Lately a woman wrote that she had been "writ-
ing for the press" for several years. She had not. If she had, she
would not have called it by that term. She would not have sent a
manuscript to a newspaper instead of a studio, she would not have
sent it to a branch office instead of the editorial rooms, she would
have sent a return envelope instead of loose stamps, and she would
not have asked for a criticism. Just make note of these simple rules:
Provide an envelope large enough to contain the script and a re-
turn cover.
Typewrite the return address yourself.
Stick the stamps on yourself.
Fold the manuscript yourself, that you may be certain it will be
folded properly.
Fully pay the going package.
Make certain you address it to a company reasonably certain to be
in the market.
The New York office of this publication gets one or two scripts
a week from people who do not think. We are not buying scripts
because we are not making film. Send it to someone who is en-
gaged in that business.
Time Yet.
Any time you get discouraged look up some of the prices paid for
the works of genius of a past generation. Think what Poe used to
get for his stories. He received prices that would be scorned by the
writers for the fifteen-cent magazines of today. They were good
stories, but the time was not yet ripe for proper payments. He suf-
fered through being too early in the game. Probably he earned less,
in the aggregate, than the men who set the type for his stuff. It is
the same thing in pictures today. The cameraman, the director, the
laboratory man, all are better paid than the average author, because
these are things the employer can realize and understand. We still
have far too few men who really appreciate literature for the stories
to find their proper place in the scheme of things. Lately in a group
of film men the fact was commented upon that the grafters and the
four-flushers were more steadily employed than the men who could
do things, and the concensus of opinion was that it was because they
could lie more profusely and more plausibly. It is much the same
in the story end, but it is only a question of time when real values
■will become known and the proper men will be given their chance.
It's worth waiting for, so stick around.
For Carbons.
If you make carbons, use colored carbon sheets. If you make two
carbons use two colors.
The THIRD Edition of
Technique of the Photoplay
IS NOW READY
This is virtually a new book under the old title
More than double the text and with an arrangement
especially adapting it for the student. The most
complete book ever written on the subject of scenario
or photoplay construction.
By Mail, Postpaid Three Dollars
Address all orders direct to nearest office.
THE MOVING PICTURE WORLD
■chiller Building
Chloago. III.
17 Madison Ave., New York City
Hui BelUle
Lot Angste*. Cl
March 10, 1917
THE MOVING PICTURE WORLD
1563
Projection Department
/akifliiuHitiiiii«iKiiniiiijii))iiiiii8)iiiiiiiiiiiiiiiiii(
Mffl^
Conducted by F. H. RICHARDSON
I
Manufacturers' Notice.
T IS an established rule of this department that no apparatus or
other goods will be endorsed or recommended editorially until the
excellence of such articles has been demonstrated to its editor.
Important Notice.
Owing to the mass of matter awaiting publication, It Is impossible to
reply through the department in less than two to three weeks. In order
to give prompt service, those sending four cents, stamps (less than
actual cost), will receive carbon copy of the department reply, by
mall, without delay. Special replies by mall on matters which cannot
be replied to In the department, one dollar.
Both the first and second set of questions are now ready and printed
In neat booklet form, the second half being seventy-six in number.
Either booklet may b« had by remitting 25 cents, money or stamps, to
the editor, or both for 40 cents. Cannot use Canadian stamps. Every
live, progressive operator should get a copy of these questions. You
may be surprised at the number you cannot answer without a lot of
■tudy.
Roll of Honor on Question No. 169.
There were but three replies to question 169, and I am going to pub-
lish all of them, because they show three different viewpoints, each
of which Is worthy of consideration.
Very evidently most of our correspondents were afraid to touch this
particular proposition, or else it was something to which they had
given very little thought.
Reply to Question No. 169.
By C. E. Linstruth, Carthage, N. Y.
The Question :
What, in your opinion, should be the attitude of local unions with
regard to the admission of competent operators located in small towns,
away from the immediate vicinity of the local, hut within its juris-
diction?
The Answer :
I believe the attitude of local unions with regard to "outsiders" should
be as follows : If said outsider is competent, he should be permitted to
tote a card just the same as the small town machinist, the molder,
plumber and a dozen other craftsmen who hold cards in locals of their
respective craft in the cities, but are employed in smaller towns.
Naturally the local wants the competent operator who is working in a
small town to stay there, which is precisely what the average small
town man wants to do, but would like to hold a card of some descrip-
tion that represents organized labor, I believe. Personally, and for
example, my wife, who is a pianist, and I work at the Hippodrome
theater here — population 5,000. We have been employed here since
June, 1911. Our salary, while not large enough to make us dodge the
income tax collector, has always been fair, considering the amount of
business transacted at this particular "show shop." We can easily
maintain a six-room modern flat, which is less than two minutes' walk
from the theater. We spend five hours a day, six days only, at the
theater, and the balance of the time is dedicated to the joys of home
life. Now what do I want with a road card? though I would like to
pay dues ; it might help some poor devil who is less fortunate by as-
sisting in maintaining proper conditions.
While very likely this is not the best answer to this question, it is
the opinion of one of the boys in a town with only two theaters and as
many operators.
I am a member of the Carthage Ledge No. 158, P. & A. M., local
camp of Woodmen of the World (Belong to that myself. — Ed.), and am
a member of the local Rod and Gun Club. I mention these things as
I believe they are typical of the competent small town operator,
whereas the big town operator has not the time, and perhaps not the
opportunity, to enjoy these things.
When trout season opens I can get on a good .stream in twenty
minutes, and can fish all forenoon. I could not do that in a big city.
Here In the foothills of the Adirondacks I am In the game country, and
can hunt every Sunday, in season, if I so desire. All these pleasures I
can enjoy, and still draw salary as an operator. The city operator
can't flush a marsh chicken. I wouldn't care to eat the kind he would —
whoa ! Guess I nearly blew a fuse that time.
Much of this letter is written in the first person, but I only wished
to show that I, like many, many other small town operators, would
etlll remain In the "country," even though accepted as members of
city locals. The money we would pay in dues and assessments would
be a big factor, and perhaps we would be benefited in some way; at
least we could show the emblem of organized labor.
Reply to Question No. 169.
By G. A. Yager, Vernon, Texas.
In my opinion there is no legitimate objection to a competent small
town operator joining a union, provided he is in the territory of said
union. On the other hand if the small town operator does not intend
to migrate to the city there is very little use in his joining, as he
could not expect union wages in the average small tow». Also owing
to the fact that he would be working at night, there would be no chance
for him to attend union meetings.
It is my opinion, however, that in the future, when the business has
settled down, and there are fewer theaters, the small town man will
get as much money as his city brother. Then it will be to his ad-
vantage to join a local union.
Reply to Question No. 169.
By W. Dorey, Victoria, B. C.
Local unions should have no objections as regards the admitting of
competent operators, unless the one applying for admission has com-
mitted something injurious to the local.
I firmly believe in being thoroughly organized, and having all com-
petent operators located in small towns admitted to the local in the
immediate vicinity. It should be the constant aim of all locals to
thoroughly organize their immediate vicinity.
The Coming Trip.
Well, at least I have got the whole thing practically mapped out, and
believe me it was some job of mapping ; also by the time I get back to
New York City I guess there won't be anything left of Richardson but
a vest button and piece of shoe string. I have not figured it all out,
but estimate the mileage will be about 18,000, with approximately eighty
stops.
The approximate dates at different portions of the trip are as fol-
lows : Leave New York at midnight of March 1. Tampa, Fla., Tues-
day, March 13. Chattanooga, Tenn., Sunday, March 18. Evansville,
Ind., Friday, March 23. Birmingham, Ala., Sunday, March 25. New
Orleans, La., Wednesday, March 28. Little Rock, Ark., Monday, April 2.
Springfield, Mo., Saturday, April 7. Wichita, Kan., Wednesday, April
11. Fort Worth, Texas, Monday, April 16. San Antonio, Texas, Tues-
day, April 24. San Diego, Cal., Monday, April 30. Sacramento, Cal.,
Monday, May 7 — and at this point I am going to make a little side trip
over to Placerville to visit my old friends, Mr. and Mrs. Joe Travelle.
San Francisco, Cal., Wednesday, May 9. Portland, Ore., Sunday, May
13. Seattle, Wash., Wednesday, May 16. Vancouver, B. C, Saturday,
May 19. Edmonton, Alberta, Wednesday, May 23. Butte, Mont., Mon-
day, May 28. Spokane, Wash., Thursday, May 31. Salt Lake City,
Utas, Tuesday, June 5. Cripple Creek, Colo., Saturday, June 9. Denver,
Colo., Monday. June 11.
And from here on the time is not yet quite made up, but the route
will run as follows : Topeka, Kan. St. Joseph, Omaha, Mason City,
Fort Dodge, Des Moines, Ottumwa and Burlington, Iowa. Galesburg,
111., and thence north to the Tri-Cities, Minneapolis, St. Paul and Duluth,
beyond which the route is not yet fully determined, but I expect to
take in Milwaukee, Chicago, Gary, Ind., and possibly Fort Wayne,
Grand Rapids, and Sheboygan, Mich.
NOTICE. PLEASE UNDERSTAND I HAVE BY NO MANNER OP
MEANS NAMED ALL THE CITIES WHERE I WILL STOP. I have
simply selected points on the route to give you an idea as to what time
I will arrive in that particular section. For instance: I have named
Fort Worth and San Antonio, Texas. As a matter of fact I will lecture
in the following cities in that state: Sherman (including Dennison),
Dallas, Fort Worth, Waco, Palestine, Houston, Galveston, Austin and
El Paso, in addition to which I will stop one day in San Antonio,
though up to date the San Antonio union has not had the court-
esy to reply to a letter, although Mike Signs, secretary, receipted for a
registered letter I sent.
These two, however, are the only cities in all the great state of Texas
which did not respond promptly, either to the published notice or to a
communication by mail.
You will please notice that the dates given beyond Memphis are not
official. They are subject to one or two days' variation either way,
though I think there will be but little if any change as far as Denver.
And now with regard to the arrangements for the lecture. As I hare
repeatedly said this is not a handbook selling or subscription soliciting
trip. The expense of this trip Is being paid by the Moving Picture
World, which is sending me out purely for the purpose of awakening
an interest among theater managers and operators In better projec-
tion and projection with a less enormous waste than we have at pres-
ent. The lecture consists essentially in pointing out to operators,
theater managers and film exchange men errors which are being com-
mitted, and which are tremendously costly to exchanges, theater man-
1564
i
THE MOVING PICTURE WORLD
March 10, 1917
agers and to the Industry, both from the point of view of an enormous
waste in electrical energy and in films and projection machinery, as
well as the lessening of the value of the result on the screen. But
bear In mind I shall come among you with no statements which I am
not prepared to prove. The lecture will be Illustrated, and although
it has already been given before, some of the largest operators' and ex-
hibitors' organizations in the country, 1 have yet to find one single
man who could or did question the correctness of my position on any
matter dvalt with.
As to how the arrangements for the lecture are made, why it Is im-
material to me, but I would in all earnestness suggest to theater man-
agers, exchange men and operators that they use whatever means
may be necessary to get out a full attendance in the various cities and
surrounding territory. Please got the idea out of your head, if any of
you have that kind of idea (I suspect some few have because letters
come in asking: "What will we have to pay you?"), that you have to
pay me anything; that you can pay me anything, or that I am going
to take any money from you for any purpose of any kind whatever.
This is one instance where it is desired to do you good without asking
anything of any kind in return, except possibly your good will.
EXCEPTION. THE ONLY EXCEPTION TO THIS IS WHERE IT
IS NECESSARY TO MAKE A SIDE TRIP OFF THE MAIN ROUTE
IN ORDER TO REACH AN ORGANIZATION.
In that case, as I have explained, the organization must pay the
railway expense to and from the nearest point, but I have been able to
so arrange the route that there are only two or three instances of that
kind. I really wish there were none at all, but in the case of south-
ern Florida, and Calgary and Edmonton, it could not be avoided.
And now, gentlemen, it is going to be a fearfully hard grind for me.
I am very, very glad I am going to meet all you men to whom I have
talked for so many years, but don't expect me to look ever all the the-
aters in your various cities, because I simply can't possibly manage to do
it. Physical strength will not permit. Also every day for four months
I will travel from fifty to five hundred miles, and deliver a two hour
lecture at the end. I will be glad to examine some representative
theaters in each city, but I ask you to select representative houses, so
located that they can be reached without too much physical exertion.
You see, gentlemen, I cannot afford to take too great a risk of break-
ing down, and that is exactly what would happen if I did not limit the
scope of my activities in the various cities.
Now this particular thing was taken from two or three newspaper
clippings sent in by a correspondent. Clippings are very seldom used
In the department, and when they are, they are not retained, but are
destroyed, therefore I cannot speak with positlveness, but I am quite
sure Easton, Pa., was not the town referred to, though it also may
not have been Easton, N. J. This item is merely printed to clear up
the "fair name" of Easton of the Keystone State.
A Ghost.
Q. H. Meyers, Champaign, 111., writes:
Have been having trouble with a ghost. When I clear up
the center of the picture the edges become brown. Have
tried" different condensers, different angles for my carbons,
and still the ghost haunts me. Am using % inch cored car-
tons on top with % inch solid below. Use 60 amperes of
220 volt D. C. through a rectifier. Have a 95 foot throw
with a 15 foot 6 inch picture. The lens is a 5% E.F., and am
using a 7y2 inch and an 8% inch condenser. My screen is a
decidedly poor one. It is against a north wall and is coated
-with a special screen paint. We have city heat, which is
tielow the stage under the curtain, and the escaping steam
condenses on the screen, forming a mist on its surface. In
the summer I can get a clear picture, but in winter it is not
nearly so good. Should we have a screen which sets away from
the wall with the steam escaping through a pipe to the outside?
The steam ought not to be allowed to come out around the screen,
though just what steps should be taken to remedy the condition I
could not say without more explicit information. With regard to the
lens, you have omitted two important equations, namely, the diameter
of your objective and the back focus at which it works. I would sug-
gest that you procure a copy of the thi'-d edition of the Handbook
(see advertisement at the end of the department) and study "Match-
ing the Lens System," pages 113 to 146, inclusive. I think you will
find that alone would be well worth the price of the book. I do not
believe you want any such condenser combination as that. It is
wasting a large amount of your light, I think. I see you are using
60 amperes D.C. through a rectifier. I wonder if that is right. I do
not know of any rectifier (mercury arc rectifier) tube for protection
purposes having a capacity greater than 50 amperes. I would sug-
gest that you try out the following. I cannot guarantee that the re-
sult will be perfect, but I think that at least it will be better than
what you are using now. Not knowing the diameter and back focus
of your objective, I am hampered in giving the correct data, and will
assume the medium distance from condenser to film, which I will take
at 16 inches from the face of the front condenser to the aperture ;
.also I will assume your amperage to be 60, though I am afraid that
■is high. Under this condition I would suggest that you use a 6%
•inch condenser next the arc with a 7i/2 incn in front. tne lenses placed
so that their apex will not be more than 1-16 of an inch apart. If
■this does not work to suit you, give me exact diameter of your objec-
tive lens, the exact distance from the aperture to the back surface
.of the objective lens when the picture is in sharp focus on the screen,
:and the maximum distance you can get between the face of the con-
denser and the aperture, and I will go a little further into the matter.
Meanwhile, I would advise your manager to remedy the condition that
is causing vapor to arise and congeal on the surface of your screen.
Where Was It?
On page 72, January 6th issue, appeared an article under the head-
ing "Foolish Statement," to which Easton, Pa., takes exception, be-
lieving that that city was referred to. Attention is called to the fact
that Easton, N. J., is so small that it has not even a post office.
Very Puzzling.
M. N. Copelman, Philadelphia, Pa., writes :
Now, Richie, old scout, I am going to shoot a couple of ques-
tions at you which, to me, seem very puzzling. I have the
third edition of the "bible." Got it hot from the press, and
believe me, it certainly is scwie book. I am operating two 1915,
Six A projectors, drawing current through a 30 ampere West-
inghouse rectifier, and I admit that I am delivering the goods,
in which opinion the boss ooncurs. And, now here comes the
questions : First of all, the rectifier won't start itself. I al-
ways have to shake the bulb. Second : What are those num-
bers, "2, 3, 5, 6" on top of the rectifier for? There are four
terminals and each has a number on it. Two wires are con-
nected to 3 and 5, but 1 am not able to understand their pur-
pose. My rectifier is the old style, and the new "bible" does
not explain that particular thing concerning the old style
rectifier.
I am using two 4-inch Gundlach lenses, of 1%-inch diameter,
at 3%-inch back focus. According to the Handbook, page 141,
I should use two 7 y2 -inch condensers, with 21 inches from
aperture to condenser, but all I can get out of the 1911 Six A
is 16 inches. I know you will say get larger diameter lenses,
but 1% inch is the biggest you can get in 4 inch E. F., and
even if I could get them larger I would have to stop them
down again to get a real sharp picture, as my throw is 85 feet
with an 18 foot picture. I know I am losing light, because the
"bible" opened my eyes to that fact. My operating room is
painted dead black inside, and the only kick coming is that the
Philadelphia law won't allow me to put motors on my machines
without two licensed operators in the operating room, there-
fore under the conditions I am compelled to twist the crank.
On the machine I use to run slides with which I have one 10
inch and one 6% inch condenser, the 10 inch in front, of course.
With a Gy2 and a 7% I could not cover my slide without hav-
ing a blue ghost in the center. What else could I do under
condition of equipment I am working with?
Why, it would be possible to put a third lens in a stationary bracket,
so that when the 6V2-TV2 combination was shoved over to the stereo it
would come behind the stationary, and thus form a three lens com-
bination for the stereo. Just what would be needed I don't know. You
would have to have that doped out by a lens manufacturer. The Bausch &
Lomb, Crown Optical, or Gundlach-Manhattan Companies, Rochester,
N. Y., ought to be able to tell you. It is rather a tough proposition to
have to work under conditions of that kind. The simplest thing to do
would be to install a small, cheap stereopticon with which to project the
slides.
You have a Westinghouse rectifier. With regard to its failure to
start, you will find something wrong in magnet P, Plate 2, Figure
222, page 449 of the third edition of the Handbook. Possibly the up-
right rod has become slightly bent and sticks. 1 would suggest that you
secure a magneto and; with the current off the rectifier, and the leads
of magnet P disconnected, tast the magnet circuit, first, however, re-
moving the tube, and making sure that rod and spring B, Plate 2, work
freely. If you cannot find anything wrong after careful examination
and test with the magneto, or bell and battery, then you will have to
consult the Westinghouse Company. Address Westinghouse Electric &
Manufacturing Company, Rectifier Department, East Pittsburgh, Pa.
With regard to the figures 2, 3, 5, 6, if you will refer to the lower
drawings in Plate 5, page 455, I think you will find your question
answered. These diagrams represent the three types of rectifiers made
by the Westinghouse people. I think you must have a 40 ampere ma-
chine, in which case, taking the center drawing, the transformer would
connect from 3 to 2 and 6 to 5, which alters the strength of the auto
transformer, so that you can use the machine either for 110 or 220
volts. Inasmuch, however, as you say your machine is an old style one,
I am not taking any chances, but will have the Westinghouse Company
explain the matter to you fully.
With regard to your inability to get a sufficient distance between the
condenser and lamphouse, why I believe if you address the Nicholas
Power Company, 90 Gold street. New York City, they will supply you
with two extra length rods which will enable you to get the lamphouse
further back. I am not sure of that, however. Write and find nut-
Coal Camp Shows.
Down in West Virginia the European war has developed a situation
as applied to motion pictures which is unique. The coal companies
have been faced with the proposition of losing their men, who' have de-
serted literally in squads, companies and regiments, to accept the
higher wage offered by munition and other manufacturers. So acute did
the labor problem become to the coal producers that they adopted
extraordinary measures to render life in the coal camps more agreeable,
one of which is the installing of motion picture shows. In one West
Virginia valley there have been almost a dozen Motiographs sold to coal
companies which have their works strung along the valley in small
towns from two to four miles apart. One coal and coke company In
Raleigh, W. Va., has actually erected a theater seating 1,000, in the
tower of which it has placed an eight foot bell, cast in its own ma-
chine shops.
March 10, 1917
THE MOVING PICTURE WORLD
1565
Speer Carbons.
For more than a year this particular editor has been promising
both himself and the Speer Carbon Company that he would visit St.
Marys, in the wilds of the mountains of Pennsylvania, where is lo-
cated the factory which turns out the now famous Speer Carbon. The
trip to the Indianapolis Exhibitors' Convention provided the oppor-
tunity, and the morning of January 20 found us seated in the office of
Mr. J. S. Speer, the president of the Speer Carbon Company, who bears
the new reputation of being the manufacturer of excellent projector
Illustration A
carbon, and the old reputation of being "one of the boys," and a darned
good fellow to boot.
Mr. Speer located in St. Marys principally on account of the sup-
posed inexhaustible supply of natural gas, which provides cheap heat
for the baking of carbons. He began the manufacture of projector
carbons seventeen months ago ; the first shipment going to O. K.
Wilson, manager, Reliance theater, Orangeburg, S. C, on August
31, 1915. The capacity of the plant today is fifteen thousand (15,000)
carbons, with the possibility of doubling that output by working double
shifts. The process of manufacturing carbons is an interesting thing
to look at, and under the guidance of Mr. J. C. Lion, superintendent
of the plant, and Mr. G. F. Benkelman, testing engineer, 1 poked my
nose into about everything around the plant that was pokable.
One thing I like about J. S. Speer — that is to say, one thing in par-
ticular— there are several — that is, he does not claim perfection. He
Is willing to admit that there are always improvements to be made,
and that, due to the impossibility of at all times securing uniformly
excellent materials, there will from time to time flaws creep into the
finished product. I am, however, thoroughly satisfied from what I
Illustration B
saw in St. Marys that every possible effort is used to avoid the ship-
ment of anything but as nearly as possible perfect carbons. Also, the
carbons are very carefully inspected and tested before leaving the
factory. On the behalf of something like thirty thousand moving pic-
ture machine operators, I sought to impress Messrs. Speer, Lion and
Benkelman, the huge importance of sending out no carbon containing
anything even fairly suggestive of an imperfect core. The securing
of perfect cores is a very difficult proposition, due, in part, to the
liability of air bubbles. The mixture from which the cores of soft-
cored carbons are made is a composition of lamp black and silicate,
which is forced into the baked carbon under a pressure of approxi-
mately lJO pounds to the square inch. Ly a very clever arrangement
the operators who core carbons can s^e at a glance whether or not
the core has been forced clear through <he carbon, so that the only
chance there is for any deficiency of core lies in the possibility of
an air bubble, and this it seems cannot always be avoided. This de-
fect, however, is no more present with Speer Carbons than with any
other make of carbons, since the coring of all carbons is done by es-
sentially the same process.
It is hardly necessary to go into detail with regard to the general
process of manufacture, because that has more than once been de-
scribed in the department.
In the testing room of the Speer laboratories one or two very im-
portant points were brought out. In the first place, It was found that
the actual voltage drop of 12 inches of % carbon under a 40 ampero
load is 2.57 volts. This point will be of considerable interest to opera-
tors who have long speculated as to the voltage drop due to the resis-
tance of a carbon. While it is true that this resistance becomes less
when it is hot, this decrease is proportional to the original resistance
of the carbon, so that when the cold resistance is known, the behavior
when hot may be forecasted. Another point which was brought out in
the discussion is that penciling of carbons is due to high resistance
thereof. In other words, if you get a carbon which pencils, it means
one of two things, viz. ; Either the carbon is working above its ca-
pacity, or else it is a carbon which has excessively high resistance.
If the former, it is of course up to you to use a larger carbon. If
Illustration C
the latter, then the carbons should be promptly sent back to the manu-
facturer, because it is not good carbons. The fault may, and probably
does, lie in the fact that the carbon has not been sufficiently baked, as
high resistance is usually due to this cause.
The Speer Carbon Company has evolved a new carbon designed to
be used as the negative on D. C. This carbon, which has been given
the trade name "Hold-Ark," has a very high amperage capacity for a
given diameter as follows :
40-50 Amps, j ¥i Speer Cored Positive.
(7/16 Speer "Hold-Ark" Negative.
50-60 Amps. J % Speer Cored Positive.
(7/16 Speer "Hold-Ark" Negative.
60-80 Amps, j y% Speer Cored Positive.
1 % Speer "Hold-Ark" Negative.
80-100 Amps. 1 1" Speer Cored Positive.
(9/16 Speer "Hold-Ark" Negative.
The "Hold-Ark" Carbon has a very hard core of small diameter, and
here is a point which looks extremely good to your Uncle Hiram, the
Editor. This core is made and baked separately. It is then forced
into the carbon, surrounded by a thin mixture of heat insulating, elec-
tric-conducting material. You will readily see that by this process an
r
Illllf
*1J itlifc*^ ■iiHiii' i
,*«^>^i»n ■ -»»<ii» w»w ,>»■'*«.-«»* » — riti- j/#AlLrti
Illustration D
absolutely perfect, continuous core is not only assured, but insured,
and that it is a mighty big point in favor of the carbon.
In the testing laboratories I watched the "Hold-Ark" carbon burn at
varying voltage and amperage, and, as far as I was able to determine
by the test, it is a carbon which should be used with a reasonably short
arc. With a long arc there is considerable flame, although not as
much as there is when the ordinary soft-cored negative is used. When
the arc was brought down to 50 amperes and 50 volts with %-inch
positive and 7/16-inch "Hold-Arc" negative, however, the light was
very pure and white and there was very little gas, and, due to the
1566
THE MOVING PICTURE WORLD
March 10, 1917
smallness of the negative tip, very little, If any, light Interference. I
am having samples of these carbons sent out to operators In various
parts of the country to be tested. 1 have every reason to believe
that the report will be good, but of that we will speak later, after the
reports come In.
The "Hold-Ark" Carbon Is coated with copper alloy, and the smaller
diameter will require that an adapter be used In the regular carbon
Jaw, since It will be too small fdr the jaw to grip. The Speer Company
have developed a suitable adapter, which may be obtained through
their various distributers, or upon application to the main office In St.
Marys, Pennsylvania.
To sum this whole matter up, I know that the Speer Carbon Com-
pany is progressing. It Is working hard to put out the best possible
product, and I am quite sure that it will continue permanently In the
projection field. The company had, for a time, coastderable trouble
with Impure materials, but that matter has been very largely overcome,
and, the company having purchased some pretty expensive experience
and paid the bill therefor In the loss of nearly one-half million car-
bons, I think in the future there will be no just grounds for complaint.
I will give you the report on the "Hold-Ark" Carbons within a few
weeks. Meanwhile, I would recommend to the favorable consideration
of theater managers the product of the Speer Carbon Company, St.
Marys, Pennsylvania.
Oh, yes, and by the way, the Speer Carbon Company Is not only ex-
ploiting the carbon manufacturing field, but Is, In effect, in the ex-
hibiting business, because J. S. Speer, president of the Speer Carbon
Company, owns the controlling Interest in and Is manager of the
Temple theater, St. Marys, Pennsylvania. This house uses one Simpler
and one Power's machine, and takes current through a Martin rotary
converter of 140 amperes capacity. This theater, besides furnishing
amusement for the inhabitants of St. Marys (the population of which
is 7,000), also poses as the goat, because It Is here the Speer Carbon
Company "tries It on the dog" first; tests of the Speer carbons at
varying amperes being conducted daily. This, of course. Is an excel-
lent proposition, because of the fact that It gives the company the
opportunity of observing the effect of the various mixtures, baking, etc.,
on the screen of a theater where pictures are actually being projected
for the amusement of the public.
The accompanying photographs were made at the direction of the
editor, especially for the projection department. So far as I know they
are the first photographs of the kind ever published.
Illustration A shows the carbon leaving the press, whence the stiff
"dough" is forced under enormous pressure. The carbons run out on a
grooved board, each board holding about a dozen carbons. These car-
bons are approximately six feet long. At the arrow point you see the
end of the carbon which is leaving the die immediately under the
coiled-up affair which looks like the tail of a healthy pig. Just under
the aforesaid coil is a round thing which looks like, and in fact Is, a
wheel, upon the diameter of which are the letters which make the im-
print on the carbon. To the right of the big wrench hanging on the
side of the bench are the various dies, or spouts, which are screwed In-
to the end of the press and regulates the size of the carbon. The
slot at the end of these is where the little wheel runs which makes the
letter?. In the hand of the operator is a big knife with which he
cuts off the carbon, and slips the board over one groove to the left.
The gauge shows the pressure.
Illustration B shows the method of pointing the carbons by means of
emery wheels. "When the desired point is attained the process auto-
matically stops. The operator must roll the carbon with his hands.
The dust is sucked up through the pipes shown.
These operatives, illustration C, who bear the mark of their calling on
face and clothing, are cleaning carbons. The carbon, after pointing,
is set upright between points A and B, and revolve at high speed while
the operator polishes them with emery cloth, or at least I suppose It Is
emery cloth. This also serves as a rough test for straightness.
Illustration D shows the carbons being packed in the oven for baking.
You will observe they are laid in and carefully packed in sand. Ob-
serve how the second and third row of carbons from the farther end
have been prepared for sanding. It Is necessary that no two carbons
be in contact. Before covering with sand, as shown in the foreground
of the photograph, the carbons are carefully spaced, but the space be-
tween need be only very slight. This oven will be filled full of car-
bons, and then covered over with a massive heat retaining top, where-
upon the heat will be gardually raised by means of natural gas. As I
remember it, the baking process continues for about forty-eight hours,
though on this point I am not certain. It may be longer.
Moistening Films.
J. P. McArthur, Gordon, Ga., writes :
Am on the road playing week or two week stands. Carry
fifty reels, and would appreciate any information you could
give me as to how I can best keep the films pliable, and pre-
vent their becoming too brittle.
Well, Brother McArthur, if you have a copy of the third edition of
the Handbook turn to page 204 and you will there find your question
fully answered. Should a reel become very dry it may be remoiFtened
and rendered pliable by unwinding into a large metal can, in the bot-
tom of which water has been placed, with a wire screen over It to keep
the film from direct contact therewith. Cover the can tightly and set
in a moderately warm place until the film is soft and pliable. Watch
closely, however, since if it Is made too moist the emulsion will stick
to the back of the film when it is rewound.
I .would, however, sugest that you so arrange your film storage tank
that there will be a compartment in which you can place a large
sponge, which same should be kept filled with water. If this is done,
and the sponge Is kept moist and the film receptacle closed, the film
ought to remain in very good condition almost indefinitely.
Union or Non-Union.
Down in New Orleans Local Union 293 I. A. Is having difficulty in
convincing several of the big Canal street theaters that it would be
right and proper to employ union operators. This is unfortunate, be-
cause such things ought not to be. The houses in question are among
New Orleans' best, and their managers are men of brains and ability —
the kind of men I like to talk to, because the man of ability and brains,
while he may be prejudiced, is amenable to reason. Come, then,
Messrs. Fichtenberg, Pearce and Boerhlnger, let us reason together.
As theater managers you will, I think, admit that it Is not exactly the
right thing to place from $500 to $800 of highly fragile and very easily
damageable property (films), belonging to another man, and from $600
to $1,000 of your own machinery, parts of which are also easily dam-
aged, in any other than competent hands, since incompetency can and
DOES do more damage each week then the entire operating room salary
list umounts to, and several times over more than the extra sum which
would secure for you the best operating talent in that section of the
country.
I understand, however, you claim, or one of you does, that local
union 293 does not contain men of sufficient ability to meet your de-
mands. I am more than pleased to know you seek high class men, but,
gentlemen, surely you would not ciaim that the mere fact that men
joined together in organization tends in any way to lower their ability!
If that is true do you account for that fact that the best attorneys, judges,
architects, yes and THEATER MANAGERS belong to their respective
UNIONS? The history of the past is that organization, as applied to
labor, Invariably and WITHOUT EXCEPTION raises the morale of the
men to a higher level, and their ability as workmen to a higher
standard.
Then, too, gentlemen, when it becomes necessary to employ an at-
torney, you don't inquire as to whether he does or does not belong to
the lawyers' union, do you? And this notwithstanding the fact that the
lawyers' union (Bar Association) has very much to do with keeping out
incompetents, and thus compelling you to pay higher lawyers' fees.
And after all, gentlemen, why should you oppose the operators' union?
Do you really think the organization is going to ask for anything which
is not right? They ask for an operating room of at least decent size,
for plenty of ventilation and running water therein, which Is simply
another way of saying they want a chance to do their work right, for
men are not apt to do high class work in crowded ill-ventilated quar-
ters, where they cannot even wash their hands, although handling
valuable films which carbon dust injures seriously. They ask for parts
necessary to keep the machinery in good repair, and, possibly, one
day off per week. Well, surely, no man would condemn either of those
requests as unreasonable. They ask for a supper hour — which you
should have given them without the asking, and they ask for perhaps
as much as $30 per week, though mostly it is $18 to $28. Well, gentle-
men, do you honestly believe you can get a man capable of doing
justice to the productions of today for less money? Isn't it just a little
bit incongruous to place the work of a $1,000 a week artist in the hands
of an eighteen doUar a week man FOR REPRODUCTION? You com-
plain that the New Orleans Local cannot supply you with eompetent
men. I doubt this, but even If true does it not occur to you that per-
haps the low wage New Orleans operators receive has something to do
with itt Really, my brother manager, in these days of high cost of
living, do you think New Orleans operators' salaries are likely to at-
tract very high class talent T
Now, gentlemen, please understand that the foregoing is written in
the kindest spirit. I really think the reason back of the trouble in
New Orleans Is not one of wages, or hours, or conditions, but Just plain
pride, mixed somewhat, if you will pardon plain speaking, with stub-
bornness. The manager does not want to admit that the operator has
any rights except such as he, the manager, sees fit to grant. He objects
to being placed in a position where he must grant requests made by
the operators, or to having his operator in position to dictate to him
wliat his (the operator) conditions of labor shall be. Piffle! Forget
it! It amounts to nothing. We are, all of us, "dictated to" on every
hand. Why even the humble house fly dictates to us and compels us to
put in screens. Yes, he (and she) even tell us when we shall put them
in, and raise merry shoel with us if we don't get busy. Well, surely
you wouldn't place the operator beneath the house fly in the scale of
things?
The men are entitled to organize. They OUGHT to organize, and
SO HAD YOU, Mr. New Orleans Manager. Then the two organizations
can and should meet together once a year, talk things over in the light of
reason and fix up a working agreement for the year. Think it over,
Messrs. Pearce, Boerhlnger and Fichtenberg, and other New Orleans man-
agers.
r-When You're in Trouble
RICHARDSOIM'S
MOTION PICTURE HANDBOOK
FOR MANAGERS AND OPERATORS -
Is the Doctor That Can Unfailingly Prescribe
for Your Ailments.
There isn't an operator's booth in the universe in which
this carefully compiled book will not save ten times
its purchase price each month.
BUY IT TODAY! $4.00 THE COPY, POSTPAID
Your bookseller (an supply you or the nearest Moving Picture
World office will promptly fill your orders.
MOVING PICTURE WORLD
Schiller Bldg. 17 Madison Ave., Haas Bklg.
Chicago, 111. New York City. L08 Angeles, Cal.
March 10, 1917
THE MOVING PICTURE WORLD
1567
BBBffltt BE7\ ininiiiiiiiiimiii i «un«tfi«j>'y.;.j<>mhi<MMm biw
AAAAAAAAAA^U-'
"■"•uiuiwuuiiwuiu"— ^
Motion Picture Photography
jluiiilMiiiiyiiiiiHiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiii^
Conducted by CARL LOUIS GREGORY, F. R. P. S.
Inquiries.
QUESTIONS In cinematography addressed to this department will re-
ceive carbon copy of the department's reply by mail when tour
cents in stamps are inclosed. Special replies by mail on matters
which cannot be replied to in this department, $1.
Manufacturers' Notice.
It is an established rule of this department that no apparatus or other
goods will be endorsed or recommended editorially until the excellence
of such articles has been demonstrated to its editor.
The Universal Camera (Continued).
y ENS HOOD : A small hood which screws into the focusing mount
/_, is furnished, or an outside hood to be attached to the front board
may be secured at a small additional price.
Attachments and Mattes : As so many different attachments are used
by various cameramen that are not used by others, attachments are
listed extra. An automatic dissolving attachment is listed. Mask
plates of every conceivable description may be used and can be in-
serted from the outside of the camera without exposing any film.
Each mask is grooved to prevent wrong insertion. This feature, to-
gether with a quick interchange of lenses, will enable the skillful
operator to produce remarkable effects.
Mechanism : Every moving part is direetly connected to one main
casting, which insures perfect operating mechanism and protection
against disarrangement through rough handling or climatic change.
Threading : Reloading and threading is simple. The light traps in
the magazines are slotted so that the film can be slipped into place
from the side with one hand. It then passes over the sprocket wheel,
the idlers having been thrown back, then through the film channel,
which opens like a gate, then back under the sprocket wheel into the
lower magazine, where it is inserted in the slot of an ordinary film
spool. The magazine is then closed, the idlers put into place, and the
camera is ready for action. It can all be done in less than one minute.
An experienced person can do it with one hand. It requires only 16
inches of film to load the machine for action.
Cameramen's Correspondence Club.
The following names have been sent in for publication as members
of the Cameramen's Correspondence Club. There is no charge or other
obligation connected with the club except that persons who register
their names for membership are expected to acknowledge the receipt
of letters from readers who write to them in response to their published
requests for letter chums. Any of the readers of these columns who
are interested in any of the subjects listed after the names given are
thus invited to discuss their favorite hobby with another kindred hobby
rider. If you have not tried corresponding with some one who is
interested along the same lines as you are working you will be sur-
prised to learn how much you can broaden your knowledge of a sub-
ject. If you have some slant for a subject not listed, get in line and
send in your S. O. S. for some brother to help you out with your
problems.
A. C. Abadie, 218 W. 22nd St., New York.— Lens expert.
John Aler Barry, 1836 Clifton Ave., Baltimore, Md. — Direction of
pictures.
G. Arlie Buseck, Gloversville, N. Y. — Color photography.
Walter Barnsdale, Plover, Wis. — Scenic and educational pictures.
Raymond A. Bartlett, 243 Wilbraham Rd., Springfield, Mass.— Use of
color filters.
E. D. Bass, 3rd St. Theater Bldg., Easton, Pa. — Orthochromatic Cine-
matography.
Jas. P. Florio, Box 88, Colp, 111. — Amateur.
C. A. Gibbs, Roscoe, Texas. — Amateur.
E. G. Gilbertson, 325 N. 8th St., La Crosse, Wis. — Machine operator
Interested in motion photography.
Hugh V. Jamieson, 1415% Elm St., Dallas, Texas, has a home labora-
tory for printing and developing.
Archie Hadley, 1522 Packard Ave., Racine, Wis. — Camera construc-
tion.
E. D. Miller, c/o Sportogram, Nashville, Tenn.
Irving Morse, 581 W. 159th St., New York. — Animated cartoons.
J. J. Pasztor, Fort Pitt Hotel, Pittsburg, Pa. — Topical pictures.
Carl A. Soderquist, 60 N. Milton St., Maiden, Mass. — Topical and
educational pictures.
Jesse G. Sill, 509 Merchants Trust Bldg., Portland, Ore. — Motion pic-
tures in colors.
Lyman Whitlock, Box 614, Muskogee, Okla.
Arthur Waterhouse, Hollis Center, Maine.— Printing and developing.
Donald Wixon, 137 W. Kennedy St., Syracuse, New York.
J. Melvin Andrews, Vim Studio, Jacksonville, Fla. Tinting and
toning.
C. W. Van Raust, New Rochelle, N. Y. Cartoon pictures.
Victor Forsyth, Elm Ave., New Rochelle, N. Y. Cartoon pictures.
Pathe Wants Topical Negatives.
The following notice has been received by this department from the
Pathe News Weekly :
Pathe News is glad to have submitted on approval any undeveloped
negatives of news interest.
For such parts as are selected payment will be made at the rate of
$1.00 per foot.
The class and length of subjects acceptable can best be learned from
a study of the successive issues of the Pathe News.
All negative should be shipped immediately by express in light-proof
cans to The Director of Pathe News, 1 Congress Street, Jersey City, N. J.
Recent Motion Picture Patents.
The following are condensed descriptions of patents recently granted
relating to motion picture photography. A number of correspondents
have written asking information about various patents relating to in-
ventions and processes on which they were working and there are doubt-
less many others who like to follow the trend of progress in the art.
Lists of other recent patents have been given with short descrip-
tions in previous issues. The following are patents which have been
granted since then. As there are such a large number of patents
granted for instruments and processes relating to cinematography, it
is not possible to give them all ; only those of direct bearing and in-
terest to the motion picture photographer being included in the list.
These abstracts are made by the staff of the Research Laboratory
of the Eastman Kodak Company and contain only the meat of the
patent claims minus the legal phraseology. If you are particularly
interested in any U. S. patent you can obtain a complete description
with explanatory diagrams by sending five cents for each copy wanted,
giving the number of the patent, to the Patent Office, Washington, D. C
English patents may be obtained from the English patent office for six
pence (12 cents) each by writing to the Patent Office, 25 Southampton
Buildings, Chancery Lane, London, W. C, England.
•Copyright, 1917, by the Chalmers Publishing Co.
U. S. Patents.
1196718. A. N. Plerman.
A film for use in color photography comprising a woven color screen
of regular design, made up of spun glass or silk threads of red, green
and blue.
1196080. . J. G. Capstaff, as. to E. K. Co.
A method of making transparencies in color by taking two nega-
tives of the object to be photographed through red and green screens.
1193879. F. Donisthrope.
A process of color photography especially adapted to motion picture
film. A pair of negatives are taken through complementary color filters
and a positive is produced from one of them, e. g., the green color
value Image. This positive is combined with the red color value nega-
tive and a print made therefrom. The silver image is toned green
and rendered impermeable to dyes. The untoned gelatine is then dyed
the complementary color red. This colored print Is finally combined
with a black and white positive of a negative made by both green and
red filters.
1193175. Lee Miller.
A motion picture film in which each picture is separated from its
neighbor by a narrow space occupied by descriptive matter, the de-
scriptive matter on successive spaces being so located that the word-
ing will appear to move across the screen in a direction contrary to
the order in which such matter is customarily read.
1193851. G. E. Watts.
A lens specially adapted for motion picture taking. It consists of a
large barrel, at one end of which is a large lens. At the opposite end
are two smaller lenses, through one of which the main picture is taken,
while the other lens introduces at the desired time a visionary Image
for special effects.
1192894. W. B. Hausman.
An apparatus for the realistic reproduction of aerial motion pictures.
1193998. C. de Proszynskl.
An incandescent lamp especially adapted for motion picture projection
outfits.
(To be continued.)
1568
1HE MOVING PICTURE WORLD
March 10, 191/
M
Music for the Picture
%>
Conducted by CLARENCE E. SINN and NORMAN STUCKEY
THE design of this department is to diffuse among musicians and
exhibitors correct information on all important subjects per-
taining to music for the film, to improve the quality of playing
and to raise the standard of music in motion picture theaters.
Any question concerning music; suitable instrumentation ; questions
relating to the organ and mechanical players; in fact, any queries,
criticisms or suggestions dealing with the musical interpretation for
moving pictures will be answered through this department.
High Class Music a Feature.
By S. L. Rothapfel.
UP TO two or three years ago the average man paid little attention
to the better kind of music. He could whistle the popular song
of the moment, he was familiar with fragments of the current
light opera successes, and there were certain grand opera strains which
had been impressed on his memory because he had been hearing them
all his life. These and a few national airs and folk songs of various
countries represented practically all he knew about music.
The reason for this is obvious. Grand opera was expensive. Sym-
phony concerts were regarded as too "high-brow" for the average
taste. Other concerts of various sorts were given at regular intervals
in scattered locations and only during a limited season. To attend
them meant definite planning ahead ; and to the average man the
amount of pleasure to be derived from them was not worth the bother.
They were supported by musicians and genuine lovers of music, to
whom each concert was an important occasion.
The combining of a motion picture entertainment with a high class
musical programme has changed this condition in a way that is amaz-
ing. Today the average man can and does go to hear music of the
most artistic quality any afternoon or evening that he feels like it, any
day in the week, any week in the year. More than a quarter of a mil-
lion persons come to the Rialto every month — an increasing large per-
centage of whom "repeat," because they were attracted by the music
we give them. The educational effect of this cannot be estimated.
The enjoyment our patrons have experienced from the playing of our
orchestra and the singing of our soloists has done more, perhaps, to
instill in them a love of good music than any other one factor whose
influence has been brought to bear.
The phonograph has had a tremendous and widespread influence in
the same direction ; but hearing an orchestral number on the phono-
graph and hearing it — as one does at the Rialto — with all the embellish-
ment of color and scenery that we can give it, and the life and motion
lent to the effect by the presence of the musicians themselves, are two
experiences not to be compared in the same breath.
It has been extremely interesting to watch the gradual broadening
of appreciation developed in our audiences. The grade of music we
give our patrons would have been wasted on them — on most of them —
two years ago. We had to lead them up to it gradually by a prolonged
series of experiments. Our earlier musical offerings in the theaters
with which I have been connected in New York were on the border
line between the sort of thing which has a general appeal to the masses
and the better sort, which demands of its hearers a little more refine-
ment of perception, a little more cultivation of taste. They never were
lowered below a certain standard merely for the applause which would
have resulted from cheaper selections. Far better "over their heads"
than "down to their taste." There was plenty of ragtime and popular
stuff of the sort in the incidental music to the comedies, scenic pic-
tures and topical reviews.
We managed to reach all preferences in that manner, just as we do
today. Our orchestra can play an operatic overture in a way to satisfy
the most critical of musicians, but also can play lighter numbers in a
way that sets the toes of the audience tapping all over the house.
Occasionally we introduced selections of too classical a nature, to
"get over" with our audiences. We did it deliberately, and we kept
the selection on all week, whether it was liberally applauded or not.
We knew that the next time our patrons heard it they were bound to
like it better. We do the same thing today ; but so rapidly have our
audiences kept pace with us that the numbers which do not "go big"
are now practically negligible.
It is a remarkable fact that not once since the Rialto was opened
have we had to take a musical number off our programme because its
reception did not warrant its retention. When the idea of better music
with motion pictures was young, we sometimes took off a selection
which obviously was not appreciated by the majority of those who
heard it — or even by a sufficiently large minority. That never happens
now. Our audiences today contain so many persons who have always
liked good music, and so many whom we have taught to like it, that
within certain natural limitations we can give them almost anything
we choose, with the assurance beforehand that it will be thoroughly
appreciated.
The result of all this is that not only in New York, but in all parts
of the country, motion picture audiences have begun to demand better
music. In every new theater that is built, provision is made for an
orchestra of from a dozen to twenty-five pieces. People have come to
know good music when they hear it. They are not satisfiid with the
inferior quality formerly accepted without comment. Not only in mo-
tion picture houses, but everywhere else, better music meets with
keener appreciation.
Where are the cheap ballads and popular ragtime hits which used to
sweep the country from end to- end so that one couldn't escape hearing
them day and night? They are not being taken up as they used to be.
There hasn't been an "Alexander's Ragtime Band" in the last two
years. Why not? Because operatic airs, high class ballads, and stand-
ard compositions of all sorts are being whistled and humm< d to an
extent never before heard in this country.
The whole standard of taste in music has risen rapidly of late, and
for this gratifying condition we believe the musical programme at the
Rialto and other houses which pattern after us may fairly claim a large
share of the credit.
Saint-Saens on Improvising.
The art of improvising has of late engaged the attention of theater
organists. It is now included in the course of instruction in many
colleges of music, and some excellent modern works have appeared on
the subject. What is known as "commonplace" improvisation has per-
haps been too severely frowned upon by many organists. That even
an uninspired and extemporaneous performance sounds better than a
set piece which may not suit the occasion is the opinion of at least one
notable authority. We read in a contemporary :
"Saint-Saens has a rather curious plea for improvisation on the
organ. The organist," he says, "must improvise if he is to use freely
the tone colors of his instrument. In recent years young organists have
been deterred from practising the art. They have been told that an
improvisation has not the worth of a piece by Bach or Mendelssohn.
I should say not, judging from the vapid, formless things one has
heard in that way. But Saint-Saens experiences have evidently been
fortunate. 'Lefebure-Wely, who was a marvellous improvisator — I can
say this, for I have heard him — left behind him only insignificant com-
positions for the organ ; and I could cite among contemporaries those
who wholly reveal themselves only by improvisation. The oigan is an
evocator ; in contact with it the imagination awakes.' That there are
poor improvisators, Saint-Saens holds to be immaterial
"A mediocre improvisation is always endurable when the organist is
imbued with the idea that music should be in accordance with the
office.
"Saint-Saens adds that during the twenty years or more he was
organist at the Madeleine, he almost always improvised, and this was
one of the joys of his existence. But there was a legend. He was a
severe, austere musician and the public had been led to believe that
he constantly played fugues. Thus it happened that a young girl came
to him and begged him not to play a fugue at her wedding. It is true
that another asked him to play funeral marches. She wished to weep
at her. wedding ; and. as she would not feel tearful, she depended on
the organ for the waterworks. A vicar of the parish said to Saint-
Saens one day : 'The congregation of the Madeleine is composed for
the most part of rich persons who often go to the Opera Comique. They
have acquired musical tastes that should be respected." To which
Saint-Saens made answer: 'Monsieur l'Abbe, when I shall hear in the
pulpit the dialogue of the Opera Comique, I shall play appropriate
music, but not until then.' "
Music Every Musician Should Know.
"Zampa" Overture — Harold.
Zampa was a notorious pirate, whose exploits made him the dread
of all Italy. The French composer, Joseph Ferdinand Herold ( 17r>l-
1833) based his opera "Zampa, or the Marble Bride," upon incidents
in the life of this brigand.
The overture is one of the most tuneful and popular compositions.
It is a splendid example of the use not only of the different orchestral
"choirs" as such, but the use of individual instruments for solo work
and particularly clarinet.
It opens' with an impetuous introduction for full orchestra, during
which the flute has a short solo, followed again by all. After this
comes a short episode for strings, flutes and brass, which leads into
the proper motive.
Further along we have a melodious solo for clarinet alone, accom-
panied by the strings. This is a favorite with clarinet players.
This is followed by a dainty flute solo, working up to a crescendo,
introducing all of the orchestra. Finally comes the blare of the
trumpets, which leads into the spirited finale.
March 10, 1917
THE MOVING PICTURE WORLD
1569
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Motion Picture Educator
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Conducted by REV. W. H. JACKSON and MARGARET I. MACDONALD
Interesting Educationals
One Scenic, Two Scientific, One Engineering, One Military,
One Zoological, One Industrial Art, Two Industrial,
One Topical and One Confectionery.
Reviewed by Margaret I. MacDonald.
"Los Angeles, Cal." (Mutual-Gaumont).
THE metropolis of southern California, Los Angeles, is
given prominence in "See America First No. 75." We
are shown views of Broadway, her principal thorough-
fare; Central Park, Hollenbeck Park, Angel's Flight, the
ascent to the highest point of the city, the County Court-
house, the Plaza Church, the Museum of Art, Science and
History, the Trinity Auditorium, which is the largest insti-
tutional church in the United States, the beautiful Palm
Drive, and the National Soldier's Home, as well as many
beautiful mansions and bungalows.
"The Government Weather Bureau" (Universal).
The "Universal Screen Magazine No. 10" has recorded in-
teresting details with regard to the Government Weather
Bureau. In it we learn how every change or impending
change in 'atmospheric conditions is recorded by delicate in-
struments. We are shown the observer reading the dial in
the wind tower, and learn at the same time how the electri-
cal recording vane gives the wind direction, and how the
velocity of the wind is registered by the anemometer and
cups. We are also shown the instrument shelter containing
thermometers, the machine for recording each change in the
rainfall, and the standard barometers. We see the hoisting
of weather flags which warn of rain or snow, and the gauging
the rainfall.
"Water" (Mutual-Gaumont).
This interesting subject will be found in "Reel Life No. 42."
It explains the properties of water and shows it under crys-
talization, as the snow tree and the ice flower. We are shown
the living animalculae in stagnant water under the miscro-
scope, and the destruction of these organisms and the puri-
fication of water by the use of the violet ray. Water in
solidified form introduces, in addition to the pictures of ice
and snow, the sports that these forms make possible and
beautiful snow-covered mountains. A sea of clouds serves
well to illustrate water in vaporized form.
"Putting Rivers to Work" (Paramount-Bray).
In the "Paramount-Bray Pictograph No. 55" appeared an
instructive illustration edited by Waldmar Kaempffert, of
the Popular Science Monthly. It shows some of the work
of the U. S. Geological Survey Department, who are con-
stantly on the lookout for streams and rivers of sufficient
power to turn the wheels of the industries of the country. In
carrying out this work we learn that they are frequently
called upon to wade rivers often where there is a terrific cur-
rent. We are also shown the construction of dams, ways and
channels which have been laid out and put into commercial
use.
"Testing Torpedoes" (Universal).
The "Universal Screen Magazine No. 10" shows us how the
United States Government conducts the testing of torpedoes
before they are handed over to the Navy Department. This
is done at the proving range at Sag Harbor, L. I. We are
shown the barge from which they are tested, the missile in
the tube, the aim and the firing of the torpedo. An expert
follows the shots through a telescope and records the hits
and misses or any defects which may appear. We see the
net that serves as a bull's eye, and learn that the spent tor-
pedo costs approximately $10,000.
"The Armadillo" (Universal).
A short study of the armadillo appears in the Universal
Screen Magazine No. 10, pointing out a number of inter-
esting qualities belonging to this little creature. It tells us
that it is attractive as a pet, that it is comical, good-natured
and friendly. We are introduced to him in his native haunts
as well as in domestic surroundings.
"How Cathedral Windows Are Made" (Paramount-Bray).
The "Paramount-Bray Pictograph No. 55" gives a compre-
hensive illustration of where the glass of which cathedral
windows are made comes from, and of how it is treated
previous to its enthronement in the gorgeous colored win-
dows of the various cathedrals. We learn that these are
made partially from waste glass that is carted from our ash
bins and back-yards and sold by the city to the glass manu-
facturers, who melt it and use it to increase the bulk of "pot-
metal," which is the base for all glass stock. After the glass
is melted it is colored with metallic oxides of varying in-
tensity and prepared for the art-glass worker, by whom it is
transformed. In the picture we see the master artist at work
sketching his miniature drawings in color, after which we
are shown the finished window- in place.
"Oysters on the Mississippi Coast" (Mutual-Gaumont).
"Reel Life No. 42" contains an instructive illustration of
all details connected with the oyster industry on the sea
coast of the State of Mississippi. We see the oysters being
unloaded from the boats and taken to the canning factory,
where they are "shucked" by hand after having been
steamed. They are then washed in four changes of water
and drained before placing in cans. Finally the cans are
sealed and boiled and packed 24 in a box for shipping.
"Making a Dress Form" (Mutual-Gaumont).
We learn in "Reel Life No. 42" how the dress forms which
do faithful service to the home dressmaker are made. A
young woman model is used in the illustration who stands
patiently while a light covering of tightly fitted jersey cloth
is placed on her body and treated to two coatings of plaster
of paris. It is then divided into two sections by means of
strings and taken from the body is lined with stiff papier
mache, after which the plaster of paris is removed and the
form is mounted and ready for use.
"Training Man Hunters" (Mutual-Gaumont).
"Reel Life No. 42" gives a clear illustration of how a
Southern detective who has captured more than 1,000 crimi-
nals trains his bloodhounds. It shows us how a fake burglar
starts out from some house with his booty, and of how the
hounds are kept in leash. We also learn that these dogs
(English bloodhounds) can scent a trial that is forty-eight
hours old, and, in fact, have been known to follow accurately
one considerably older.
"How to Make Your Own Chocolate Creams" (Universal).
In the "Universal Screen Magazine No. 10" Mrs. A. Louise
Andrea gives an expose of how to make chocolate creams.
First we see her making the fondant or cream body, which
she makes by boiling together one cup of sugar, one cup of
water and a tablespoonful of lemon juice. While doing so
she shows us how to tell when the syrup is thoroughly cooked,
after which she whips it until it is white. Later the fondant
is re-melted and poured into cornstarch mold, and when
thoroughly cooled it is taken from the mold and dipped in
melted chocolate. This will prove a popular subject with
lovers of sweets.
THE MOTION PICTURE IN THE LABORATORY.
University of Illinois, Urbana, 111.,
Rev. W. H. Jackson. January 23, 1017.
Dear Sir :
My department has recently been equipped with the best apparatus
obtainable for the production of motion pictures. Tests with various
testing machines will be photographed such as breaking of steel in
various forms, cement specimens and testing of a large locomotive
which is going on at present. It will be useful in demonstrating
machine operations and methods, operations in horticulture and agri-
1570
THE MOVING PICTURE WORLD
March 10, 1917
culture such as the process of b t-rydizlng, and In the study of animals.
I expect to make many uses of It in the field of natural sciences
through the microscope and otherwise. I believe cinematography has a
wide application and invaluable use in the field of sceicnce for teaching
purposes as well as for investigational work and lbok forward to the
day when its value shall be more fully appreciated in those fields.
Very truly,
ARTHUR O. ELDREDGE,
Prof, of Photography. Director of Photographic Laboratories.
Ditmar's Animal Pictures
E. W. Hammons Enthusiastic Over Reception Given His
New Catch Throughout the Country.
A SHORT time ago E. W. Hammons, vice-president and
general manager of the Educational Films Corporation
of America, made a tour through a large portion of the
country in behalf of the Ditmar animal pictures which have
recently been added as a weekly adjunct to the program of
this company. Mr. Hammons discovered that the fame of
the Ditmar pictures had preceded him, and that the name,
Raymond L. Ditmar, with his happy faculty of instilling
humor into his moving pictures of even the most unattrac-
tive animals, was already well known to those whom he
wished to interest.
Our readers are no doubt familiar with the work of Prof.
Ditmar, whose pictures are now being released weekly by the
Educational Films Corporation of America. This new series
of pictures has been individualized by the title, "The Living
Book of Nature," and has not been previously shown out-
side of New York, where they appeared exclusively at the
Strand theater. While these pictures are thoroughly instruc-
tive, they might at the same time be termed animal comedies,
so full are they of genuine humor discovered in the animal
kingdom by their able producer.
We may safely say that few animal pictures that have yet
been marketed have shown the attractive qualities exhibited
by the Ditmar series, which are now procurable at various
exchanges throughout the country with which the Educational
Films Corporation of America has contracted.
Cleveland's Special Effort
Civic Committee of the Cleveland Federation of Women's
Clubs Conducting City-wide Study of "Motion
Pictures as a Fine Art."
AS AN added proof of Ohio's interest in the better film
movement we find that Cleveland's women are actively
engaged in waging a campaign for the improvement
of moving picture programs. The Civic Committee of the
Cleveland Federation of Women's Clubs, represented by Mrs.
Elmar G. Derr and Miss Bertelle M. Lyttle, have taken up
the matter and have organized a plan for the city-wide study
of "Motion Pictures as a Fine Art." They are conducting a
series of "Film-Lecture Recitals" on Saturdays, which began
on February 24 and will continue until March 31. These
"recitals" will be held in the auditorium of the Y. M. C. A.;
and there are also being given special programs for young
people at motion picture theaters which are co-operating with
the committee. These programs will be considered by the
managers as a test of whether many people in their neighbor-
hoods are interested in this study or desire the finer ideals of
pictures to prevail.
In the leaflet regarding this matter it is stated that a per-
manent "Cinema Club" may be organized to continue the
study of "Motion Pictures as a Fine Art."
same plan. And of even greater interest is the fact that the
new superintendent of schools, F. E. Spaulding, has in mind
the introduction of films in those schools that are not already
using them as a complement of classroom work.
Toledo is also working on the progressive end of things,
and it has recently been announced by the school superin-
tendent that projection machines will shortly be an adjunct
of the class room in Toledo and that moving pictures will
be used in the study of geography. The Board of Education
having recently indorsed this idea and provided the money.
Lorain is another Ohio city which is adopting the moving
picture idea in the schools. Thus far, however, it is being
applied only in the high schools, but it is expected, however,
that within the next three or four years that at least every
high school in the larger cities of the state will have machines.
M. A. MALANEY.
Pictures in Ohio Schools
Their Value as an Educational Aid Now Appreciated by
Progressive School Boards.
MOVING pictures are becoming more and more an edu-
cational factor in the state of Ohio. Only recently
three or four towns have arranged to have them in
the schools, and more interest seems to be taken in the va-
rious weeklies than ever before.
Recently in Cleveland pictures were taken of the different
departmnts at West Technical School. Closeups of children
at work making tools and clothes; girls at work in the kitchen
department and in the sewing rooms, were made for exhibi-
tion throughout the city, with the object of stimulating the
interest of children in the study of vocational work. It is
anticipated that the result will be eminently satisfactory
and the more enthusiastic go so far as to believe that it will
bring about the necessity for the erection of another tech-
nical school. The East Technical School is adopting the
Literature and War on the Screen
Hall Caine's Novel and the Conflict in Macedonia as Viewed
by The Educator.
"The Deemster."
THIS notable work by Hall Caine and filmed by the
Arrow Film Co. is another of those pictures entitled to
a special notice on this page. Again we have a film
which drives the beholder to the reading of a book which the
majority will not have read, again thereby attesting the edu-
cational value and power of this class of picture, besides
adding- to the prestige of the writer of "The Christian" and
increasing the knowledge of the reader of both picture and
book.
Without doubt this is the first time that an old, yet some-
what obscure, part of the world has been brought before the
world at large. The Isle of Man is not widely known; indeed,
this beautiful little country owes its present publicity to no
other than Mr. Hall Caine, who has made his home there and
has founded this present subject of "The Deemster" on the
times and customs of this island in the eighteenth century. It
has always been a strange sort of governmental freakishness
that of all the British possessions the Isle of Man, lying but
a few hours' sail of the west coast of England, has alone been
allowed its own form of government, a sort of local self-
government that has always been successful, quiet and dig-
nified.
The "Deemster" is the governor of the island, with the
bishop as his only immediate superior. The story surrounds
the children of these two men, as will be read in detail in the
review as given in its proper place in the Moving Picture
World and therefore should not be dealt with at length here.
The Educator likes to draw attention to those points in these
pictures -which give them a value above those not especially
educational and because of their source and their objective.
In addition to the value of the story there are revealed
the laws and customs, with the local surroundings of a land
and a people of whom nothing is known that is not eminently
worthy. For strength of character there are some commend-
able incidents in the good old bishop as in his son Dan, who
is represented by Derwent Caine, the son of the author of
this work, and who, as a resident of the Isle of Man, is able
to do double justice to his father's ideas as to the island home
and people whose portrayal is in his care; this he does with
singular satisfaction.
Place "The Deemster" with those kindred works which
enjoy a high place in the library as in the gallery of famous
pictures; whoever has read the book will want to see the
picture; who sees the picture will be drawn to read the book
and again another doubly educational value will result.
Western Macedonia.
The latest war pictures seen at the Strand were of the bat-
tlefields of Western Macedonia and revealed another feature
of the conflict of which the present war seems to be so full
and varied. A battle above the clouds gives occasion for
some unusual pictures, were it not that the primary cause of
pictures is that they are of a part in the war they would alone
as cloud pictures be very interesting; evidently taken from
an aeroplane above the clouds, some splendid effects are pro-
duced, and with pictures of enemy 'planes with their gun
power and varied effectiveness. As a result of the flyers' tac-
tics some additional light is given upon the aeroplane as a
fighting machine. The address by War Correspondent Powell
is very interesting, but it is only due to exhibitors to know
that he does not describe the pictures, but speaks independ-
ently of them; they need not fear therefore that the pictures
are incomplete without his remarks. The pictures and sub-
titles are sufficiently complete in themselves and are of much
value and interest. W. H. J.
March 10, 1917
THE MOVING PICTURE WORLD
1571
M
Popular Picture Personalities
WHO'S WHO IN THE MOVING PICTURE WORLD
5«\
COMPILED BY THE STATISTICAL DEPARTMENT
WESTOVER, Winifred. Born in San Francisco. Her
father is of Scotch-English ancestry and her mother of
Swedish-French descent. Both are American born. She is
five feet, three inches tall, weighs 128 pounds, has very
blond hair and deep blue eyes. After
her graduation from the Dominican
convent in San Rafael in 1916, through
the influence of friends she was
brought to the attention of D. W.
Griffith, and her first appearance was
as^the favorite of Egibi in Intolerance.
Slie took the ingenue lead opposite
De Wolf Hopper in Poor Papa and
was Hulda, the hired girl, in The
Microscope Mystery and played Kate,
opposite Wildred Lucas, in Jim Blud-
soe. She is fond of swimming, riding,
drawing and vocal music, but shows
no disposition to follow her father
into the mysteries of literature. He
is a well-known novelist and / / / . /
president of the San Francisco jjj^7|J U/ufcwf.
Press Club. n
LINGHAM, Thomas G. Born in Indianapolis, Ind.
Parents American born of English descent. His father, M.
V. Lingham, was a well-known stage director and a member
of the famous Union Square Stock Company under Shook
and Palmer. His mother was pro-
fessionally known as Kate Fletcher.
His grandparents, two uncles and an
aunt were also players. Is just six
feet tall and weighs 190 pounds. Dark
brown hair. Hazel-green eyes. Made
his stage debut in 1895, with James
O'Neil and remained with him until
1899. Later was under engagement
to the Lieblers and has played stock
engagements. Made his debut before
the camera on November 7, 1913, in
Kalem's The Boer War, and remained
with that company until April, 1916,
changing to the Signal. Is now doing
Dollar Holmes in The Lass o' the
Lumberlands. Did Deer- ^S's /-"}
in? in The Pitfall and the s'*/?/^ /^::::^^^ ^
Maharajah in Shannon of ^^yrtn ^^5^--**=<^<£=**«-v_-
the Sixth. *^ ' v — <7
KINGSTON, Winifred. Born in London. English
parentage. Is just five feet tall and weighs 107 pounds. Has
a fair complexion, chestnut hair and gray eyes. She made
her stage debut in England in 1906 and has played with many
of the leading English managers. Was
leading woman at the Scala, London,
for a time under the management of
Charles Frohman. In America she
was under the management of Joseph
Gaites, Henry Miller and others. Her
present studio connection is with the
Fox western company, but she has
also played'engagements with Lasky,
All Star, Morosco and Famous' Play-
ers. She made her screen debut in
October, 1914, supporting Dustin
Farnum in Soldiers of Fortune. Other
notable plays in which she has been
seen (always in Mr. Farnum's sup-
port) have been The Call of the Cum-
berland, Cameo Kirby, A Son of
Erin, Davi
Garrick.
pedestrian.
port) nave been The Call of the Cum-
"ameo Kirby, A Son of / \ k) I —
nd Crockett and David JUl <\1 r*d nM&lfo*
She is an enthusiastic ^W^H^^ rV 1 ,
n. y '
HICKMAN, Howard C. Born in Columbia, Mo. Ameri-
can parentage. Lacks but a quarter inch of being six feet
tall and weighs 155 pounds. Has brown hair and eyes and a
dark complexion. Mr. Hickman made his stage debut in 1901
and for twelve years has played on
Broadway and with leading dramatic
combinations. In July, 1913, he
turned to pictures at the close of the
theatrical season and made his debut
as a Universal player in Under the
Black Flag. Later he changed his
studio connection to Lasky and is at
present one of the Ince players at
Culver City. His first play with Lasky
was The Circus Man. Other notable
parts were the leads in The Man from
Oregon, The Moral Fabric, Matri-
mony, The Purple Cross and in Civil-
ization. He is a great lover of sports,
but his chief hobby is dogs, and he
has a large ken-
nel of blooded
stock with
pedigrees.
c.
a^i^
VAN BUREN, Mabel. Born in Chicago. Her father was
English and her mother Holland-Dutch. Is five feet three
and one-half inches tall, and weighs 136 pounds. Dark brown
hair and brown eyes. Miss Van Buren made her stage debut
in 1902 and in addition to stock work
has played the leads in Monsieur
Beaucaire, Pretty Peggy, Bradford's
Hope, The Man of the Hour, The
Virginian, The Squaw Man, etc. She
made her picture debut in 1912 in a
Biograph, the title of which she does
not now recall. Her present studio
connection is with the Lasky organ-
ization. In between are engagements
with Kinemacolor, Selig, Fox, Pathe
and the Clune, in the latter playing
the name part in the notable produc-
tion of Ramona. She was The Woman
in the play of that title, the girl in The
Girl of the Golden West. Her
aviation
altitude
is 3,500
feet.
HARDIN, Neil Cameron, Jr. Born in Louisiana, Pike Co.,
Missouri. American parentage. Is five feet ten and one-
half inches and weighs 160 pounds. Light complexion, dark
brown hair and dark blue eyes. Mr. Hardin made his stage
debut in 1910 and did not come into
pictures until May, 1915, first appear-
ing in the Universal serial, The
Broken Coin, playing the Spy of
Greyhoffen. He is now a leading man
with Balboa. Among his well remem-
bered plays are For the Governor's
Chair and Temptation and the Girl
and is at present doing Edgar Doyle
in the Neglected Wife series. Mr.
Hardin is fond of dancing and enjoys
all out-door sports. He is a graduate
of the Law Department of the Uni-
versity of Michigan, held the college
championship as boxer and took sec-
ond prize in Bernarr McFadden's con-
test for the most
per fectly propor-
tioned man. Likes
athletics.
^^3^--
1572
THE MOVING PICTURE WORLD
March 10, 1917
The Ascher Bros.' Chicago Circuit ®
One of the Largest, Most Modern and Costly
Chain of Moving Picture Theaters in
America — Thirteen Houses in Alt
IN THE city of Chicago you can see today some of the
finest moving picture theaters in the world. There are
in all about 550 houses actually open and doing business
each day in that city. Foremost among these are the Ascher
theaters, numbering thirteen and representing an investment
of close to $1,500,000.
Nathan, Max and Harry Ascher, the three names which
form the concern known as the Ascher Bros., first entered
the business as exhibitors in 1909, and having achieved an
unusual success in their ventures, the conduct of their the-
aters will prove interesting to all exhibitors.
In the month of August, 1909, the three brothers acquired
a lease to a small theater of about 300 seats, located at
Twenty-sixth street and Homan avenue, called the "Homan."
This house was really the first of the Ascher circuit, although
it has been disposed of long since. It was not long after the
leasing of this theater that the Ascher Bros, started to
branch out and secure theaters with larger seating capaci-
ties. They took over a few "run down" locations and suc-
ceeded in building them up. In those days vaudeville was
used in connection with most picture programs, as there
were no feature productions. With the advent of the more
lengthy subjects came the elimination of vaudeville in the
larger theaters, and on September 30, 1912, the Ascher Bros,
opened the President theater as an exclusive moving pic-
ture theater, at an admission price of 10 cents. Subsequent-
ly leases to other large houses were secured. The Cosmopol-
itan, Lakeside, Frolic, Calo and others followed, until now
the Ascher chain is recognized as the largest and one of the
most substantial in this country.
In addition to their Chicago circuit of thirteen houses, the
Aschers operate three small houses in Marinette, Wis.
Brief descriptions of the most prominent theaters in Chi-
cago follow:
The President Theater.
The President theater, Garfield Boulevard and Calumet
avenue, was the first of the larger houses operated under the
Ascher system. It was taken over by the Ascher Bros, and
opened to the public under their management on September.
30, 1912. Previous to this time it was used exclusively for
vaudeville. The President is located on one of Chicago's
finest boulevards, within a short distance of Jackson Park.
It has a seating capacity of 800, and pictures are shown every
afternoon and evening, at an admission price of 10 cents.
There are six exits from the large auditorium which is dec-
orated in white and blue. The music is furnished by a Kim-
ball organ and a five-piece orchestra. Harry F. Beaumont
is the resident manager.
Cosmopolitan Theater.
A good deal of credit is due Bruce Goshaw for the success
of the Cosmopolitan theater, Halsted and Seventy-ninth
streets, which was the first thousand-seat house to be erect-
ed for the Ascher Bros. Manager Godshaw enjoys the dis-
tinction of having managed this house since its opening on
Saturday, September 6, 1913. This fine modern structure is
situated in the suburb of Auburn Park far out in the south-
west end of town and is strictly a neighborhood theater.
Although in its fifth season, some of the "opening night"
patrons can still be seen in the audiences. The foyer of the
house is finished in marble and the general color scheme is
old rose and blue. The equipment is modern in every detail
from the box-office to the operating room. Feature sub-
jects are exhibted both afternoon and evening, at an admis-
sion price of 10 cents.
Lakeside Theater.
The opening of the Lakeside theater, Sheridan road and
Lakeside place, marked the entrance of the Ascher Bros, to
the North side section of Chicago. This beautiful house was
formally opened to the public on Saturday, September 4,
1915, and it has been doing a large and profitable business ever
since. It is situated in tbe busiest neighborhood on the
North Side, known as the "Wilson Avenue" district, where
more business is done each day than is transacted in an or-
dinary small town. There are close to thirty hotels in this
neighborhood alone to draw from.
Matinees are held daily in this theater and three shows are
given in the evening. An orchestra of select musicians ac
companied by a large pipe organ furnishes the music at all
presentations. The seating capacity is 1,000, and the admis-
sion price is 10 cents for matinees and 15 cents at night. The
theater is under the management of William C. Lamereaux.
The Terminal Theater.
The Terminal theater, Lawrence and Spaulding avenues,
is designed architecturally along the same lines as the Frolic.
It has the same reverse seating arrangement with the screen
hung in front of the auditorium. The exterior of the build-
ing is of rough cast tapestry brick. The foyer and ticket
booth are of grain white marble. There are 1,000 seats all
on one floor, and a feature picture, a comedy and occasionally
a scenic completes the program each day. A pipe organ
furnishes the music. Edward Nikodeon is the manager.
Calo Theater.
Conspicuous in the construction of the Calo theater, on
Clark street and Balmoral avenue, is the large foyer directly
off the lobby. Oil paintings of various actors and actresses
adorn the walls, and the fixtures are very unusual in design.
Particular attention has been given to the seating arrange-
ment in this theater. There are 1,000 comfortable seats on
the main floor, and the spacious seating plan is noticeable.
The Calo is managed by Joseph Koppel, who had had con-
siderable experience as an exhibitor. His program selections
continue to meet with the approval of his patrons, most of
whom are "regulars." The house is open afternoon and
evening, and the music is furnished by a large two-manual
pipe organ. The cost of the complete building was close to
$125,000. It fronts on Clark street and there are seven
stories besides the theater proper.
Frolic Theater.
The "Frolic," Fifty-fifth street and Ellis avenue, is a favor-
ite place for tbe students of the Universty of Chcago. Lo-
cated within a block of the campus, it is quite handy and one
can usually see a number of students at every show. This
theater represents an investment of about $150,000, and it
is rather unique in design. The auditorium is arranged so
that on entering, the patron faces the audience instead of the
screen. Few theaters in Chicago have been planned in tht3
way. One thousand seats, upholstered in leather, are on the
main floor. The interior color scheme is banana, offset in
blue and gold. The lobby is finished in Italian vein marble
and mosaic work. The Frolic is equipped with a large pipe
organ, and two Simplex motor-driven machines are used to
project the pictures. Joseph A. Schaefter is the manager.
Columbus Theater.
The Columbus, Ashland avenue and Sixty-third street, seats
1,500 people, and was annexed to the Ascher chain on Christ-
mas Day, 1915. This theater has the distinction of being the
first "cornerways" house ever built, the auditorium being
practically square, with the screen across one corner. An
immense dome with hundreds of concealed lights produce a
beautiful effect. The entire side walls are covered with life-
size mural paintings. With its wonderful acoustics the fine
tones of a huge pipe organ are heard to fine advantage, and
organ selections are given at each performance. The exter-
ior of the building is lighted with powerful pylon beacon
lights with a terra cotta border lighting, giving a flaming
fire effect which can be seen for a mile around. A feature
program is shown twice daily. D. E. Rice recently succeeded
Harry Ascher as the manager.
Oakland Square Theater.
The Oakland Square theater, on Oakwood and Drexel
boulevards, was erected under the personal supervision of
the architect. Henry L. Newhouse, and is recognized as one
of the finest in the country. Until the erection of the Metro-
politan, a description of which will follow, this house was un-
equalled for beauty and modernity by any moving picture
theater in Chicago. On the opening night, March 4, 1916,
nearly every section of the city was represented in a crowd
of nearly 5.000 people who sought to gain admission, and
many hundreds were turned away. This beautiful house is
March 10, 1917
THE MOVING PICTURE WORLD
1573
HOUSES OF THE ASCHER BROTHERS* CHICAGO CIRCUIT.
1574
THE MOVING PICTURE WORLD
March 10, 1917
located in the heart of an exclusive residence district on the
South Side. The interior decorations are carried out in a
modified French Renaissance style. The exterior is of the
Italian type, and in the copings are quaint grotesque figures.
In the auditorium are 1,525 seats all so arranged as to afford
a perfect view of the screen, no matter where one may sit.
The Oakland Square has been doing a capacity business ever
since its successful opening. This can be attributed some-
what to the capable management of Max E. Ascher, whose
personal attention is given to the details of every exhibition.
The Ascher policy of operating for the convenience of pat-
rons rather than for employes is always in evidence here.
The Lane Court Theater.
The Lane Court theater, on Lane Court and Center street,
was opened to the public on Saturday, November 25, 1916.
This is one of the most recent acquisitions to the Ascher
chain. Henry W. Peters was chosen to manage this house,
and the Ascher policy is being maintained in the selection
of the programs. Only the latest feature releases are shown
with a daily change in the entire program. The musical ac-
companiment is furnished by a five-piece orchestra and a
pipe organ. An unusual ventilating system has been installed
in this building, the air being introduced and exhausted from
the side walls, thus eliminating any possibility of draft and
dust. There are 1,000 seats in the auditorium, upholstered in
leather. The house has no gallery.
Metropolitan Theater.
The Metropolitan theater, Forty-seventh street and Grand
boulevard, is the thirteenth link in the chain of houses in
Chicago operated by the Ascher Bros. On Saturday night,
January 20, 1917, the doors of this theater were opened to
the public for the first time. Three overflowing performances
were given that evening, and many were turned away. Auto-
mobiles were lined up for more than a block on either side
of Grand boulevard, which is one of Chicago's most fashion-
able thoroughfares. The photoplay program consisted of
Metro's production, "The White Raven," starring Ethel Bar-
rymore, a two-reel Sidney Drew comedy, a Pathe weekly and
a scenic, in addition to which were five musical numbers by
an orchestra of six pieces, and a large pipe organ, directed
by Lynne A. Hazzard. In the way of decorative appoint-
ments and general construction the Metropolitan is without
a rival in the city of Chicago. With the beautiful arrange-
ment of the interior and the visual advantages of the large
auditorium, it might well be said that this theater is nearly
perfect in modern moving picture theater design. The lobby
walls are finished in Italian Verdi marble, while the floor is
covered with black and white mosaic. The auditorium is dec-
orated with a harmonious blend of colors, and is lighted by
a large dome placed in the center of the ceiling which con-
tains hundreds of colored bulbs blending into rays of soft-
ness and beauty. There are 20 exits from the Auditorium,
and 1,600 finely-upholstered seats on the main floor. There
is no gallery. The entire building, in which the theater is
included, is of fireproof construction and cost about $250,000.
The management of the house has been given to Harry E.
Ascher.
To Whom Credit Is Due.
Interior Decorating. — All the artistic decorating including
the plastique ornaments and the beautiful frieze work in
theses theaters are the creations of the Decorators' Supply
Company.
Projection. — The projection in all Ascher theaters have
been equipped by and are maintained by the service depart-
ment of the E. E. Fulton Company.
Electric Signs. — The Federal Sign System is responsible
for the large signs built especially for each theater. The
designs of those on the Lakeside and Oakland Square the-
aters are particularly novel and attractive.
Ticket-Selling Machines. — The box-office of each of these
houses are equipped with Ticket-Selling Machines, as manu-
factured by the Automatic Ticket Selling Machine Company
of New York. When speed means money an automatic ticket
dispenser is a good thing to have. _ .
Music. — There is no denying the importance of music
when it comes to a moving picture exhibition. The organ is
an instrument which you will find in nearly every large pic-
ture theater. Those used in the Ascher theaters are Kimball
organs, the product of the Kimball Organ Company.
Seating. — The matter of seating is one that has had every
consideration in these theaters. Comfortable leather seats
were installed in each house, contracts for which were placed
with two of the largest manufacturers of opera chairs in the
world— the A. H. Andrews Company and the Heywood Bros,
and Wakefield Company.
Lobby Displays. — To the Menger Ring & Hamburg Com-
pany belongs the credit for the fine brass and mahogany
lobby displays and wall decorations in all these theaters.
Old Cooper-Hewitt Light
Has Been in Use by Dr. Elmendorf for Nearly Twelve
Years — Still In Service.
AFTER having been in constant use for eleven years,
eight months and seven days, the oldest type of Cooper-
Hewitt lamp in existence, while still fit for further ser-
vice, has been returned to the manufacturer by Dr. E. L.
Elmendorf, the celebrated traveler and lecturer. This "oldest
living graduate" is shown in the accompanying illustration.
It was returned with
the original tubes, both
of which are still in
good working order,
the yacuum being in-
tact, though the glass
was slightly discolored
from use.
The work of the
lamp has been in con-
nection with the mak-
ing of lantern slides
from photographic
n e g a tives, enlarging
and reducing negatives,
making small and large
positives on glass or
on paper, and for il-
luminating flowers,
copies, maps, ma-
chinery; in fact, every-
thing that Dr. Elmen-
dorf wanted to photo-
graph indoors. Since
the lamp was installed,
he has given up entire-
ly the use of sunlight
for indoor photogra-
phy. Moreover, when-
ever there was any very
close work to be done
in his machine shop,
like milling sprockets
and spiral gears for a
motion picture camera
or projector, it was
found that better work
could be done for
longer periods of time
without eye-fatigue
when the Cooper-Hew-
itt lamp was used; and
by diffusing the light
through the finest
gauze, the micrometer
scales on the instru-
ments of precision employed were very distinct and easily
read without the use of a magnifying glass.
This outfit was in constant use during the entire period
above stated except during the summer months when the
Doctor was traveling. In the fall it was used on the aver-
age of fourteen hours a day; during the winter and spring
from six to twelve hours a day, irregularlv. depending upon
the amount of time Dr. Elmendorf could spare from his lec-
ture work.
Only once during its period of use has the lamp gone out,
and that was during a storm when the studio was struck by
lightning. However, as the lamp was protected by 5-ampere
fuses, it was not injured, and after new fuses were put in and
the current turned on it worked as well as before.
Oldest Cooper-Hewitt Lamp.
CHARLES GOURLEY BUYS UNIONTOWN, PA., LYRIC.
The Lyric theater, East Main street, Uniontown, Pa:, has
been sold by Louis Sitnek and George Weil, of the Lyric
Amusement Company, to Charles Gourley, of the Penn Thea-
ter Company. The house has a seating capacity of 700 and
has been successfully operated under the management of Mr.
Sitnek for the past ten years. Mr. Gourley conducts in a
very up-to-date manner the Penn theater on Main street, and
will personally look after the management of the Lyric. A
program of high class feature pictures will be presented in
both houses.
1575
MA R K E T
= !
ne Home ofjhe Motiograph
The Projector that represents the
Standard of Value and Quality
THE Sliding Disc
Connection has
been in use nearly
two years and not a
single one has been
replaced. It assures
the MOTIOGRAPH
user of Perfect Pro-
jection.
THE New Con-
denser Mount
arranged to reduce
breakage to a mini-
mum. Either con-
denser can be re-
moved automatically
by a slight turn of a
knob. This is an
exclusive MOTIO-
GRAPH feature.
If you could only visit the factory, and inspect the material
used and see the expert mechanics at work you could
readily understand why the MOTIOGRAPH produces such
perfect projection— and why its exceptional long life is
spoken of by every user.
PRICES: Hand-driven Equipment $265.00
Motor-driven Equipment 305.00
Write for Literature if you cannot make a personal call
The Enterprise Optical Manufacturing Co.
Western Office:
833 Market St., San Francisco, Cal.
574 West Randolph Street
CHICAGO, ILLINOIS
BTaiiliniMffiTTTfTflT
11
«k
XX,
!|
:1
1576
C HICA G
ELECTRIC SIGNS
are being installed on all
theatres built by Ascher
Brothers.
See "Among the Picture
Theatres" section.
The up-to-the-minute theatre
owner appreciates the incom-
putable value of an electric sign
over the door of his theatre.
The successful theatre owner
secures the maximum amount
of advertising value from his
sign by having it designed and
built by experienced and skilled
craftsmen.
This sign, with spectacular bursting
bombs, was designed by us for Ascher
Bros., sacrificing the daytime legibility
to produce a realistic night effect.
Secure the benefit of the ex-
perienced and facilities of the
oldest and largest sign com-
pany in existence.
We gladly furnish colored
sketches, specifications and es-
timates without the slightest
obligation on the part of those
requesting them.
Write today for Special
Bulletin No. 1100,
beautifully illustrated with samples of
installations recently made.
Federal Sign System (Electric)
Lake and Desplaines Streets
Chicago, Illinois
Branches In All Larue Cities
Tiliiiuiiniii^^
*»5
MA R K E T
THE
DeVKY
STANDS ALONE ON THE
PEDESTAL OF ACHIEVEMENT
IN THE FIELD OF PORTABLE
MOTION PICTURE PRO«J.
(i /t n f\ $\ n <\
Mayo Clinic
Weller Mf&. Co.
Chicago Tribune
Finck Overall Co.
Mitchell Motors Co.
Gary Public Schools
Burbank Products Co.
Packard Motor Car Co.
Crown Cork & Seal Co.
Haskell & Barker Car Co.
Staude Mak-A-Tractor Co.
United States Gypsum Co.
American Cast Iron Pipe Co.
R. W Dull Engineering Co.
Burrou&h Addinfe Machine Co
Chicago & Northwestern Ry.
United Shoe Machinery Co.
Paifce-Detroit Motor Car Co.
Borden Condensed Milk Co.
Western Electric Mf£. Co.
Northern Navigation Co.
Grimes Machinery Co.
Ritter Dental Mffc, Co.
White Motor Car Co.
Ford Motor Car Co.
Illinois Steel Co.
Ward Bakinfe Co.
il Cement Gun Co. II
\Vuu'u Vj> \o (J (J tl tilf
MOTOR DRIVE
WEIGHS 20 POUNDS
17X17X7 INCHES
h
TAKE STANDARD
REEL AND FILM
The
DeVRY corporation
117 N. FIFTH AVE. CHICAGO, ILL.
If you are looking
for quick, honest and
intelligent service in
the DEVELOPING
AND PRINTING of
your negative — if
Guaranteed work-
manship, done by
experienced and effi-
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hands is what you
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Reasonable prices
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then
Send
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Cartoon
advertisements
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made on
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STANDARD
MOTION PICTURE
COMPANY
Suite 1620, Mailers Building
'Phone, Randolph 6692
CHICAGO
Cameramen furnished
quickly for all
occasions.
hiiiiiliiiiiiiinlllilllhilillililhrir^
1577
MA R K L T
THE DECORATORS' SUPPLY CO.
ORNAMENTAL PLASTER DECORATIONS AND LIGHTING FIXTURES
The ornamental plas-
ter decorations and
lighting fixtures in
this theatre were exe-
cuted by us.
Send for our new
1917 catalog contain-
ing many full-page il-
lustrations — some in
colors — of theatres we
have decorated.
LOBBY, METROPOLITAN THEATRE, CHICAGO.
It shows many styles of ticket booths, lighting fixtures and ornaments.
It will give you many
valuable ideas for dec-
orating your new thea-
tre or for remodeling
your present one.
Send us plans or
sizes of your theatre
for special designs of
decorations with esti-
mate.
AUDITORIUM, METROPOLITAN THEATRE, CHICAGO.
THE DECORATORS' SUPPLY CO.
ARCHER AVENUE and LEO STREET CHICAGO
1578
5, BELL & HOWELL COMPANY
MA RKLT
I1MMM".
Procure for your patrons the phenomenal
ELLA WHEELER WILCOX
Productions
Biggest box-office card of the year.
You will soon — Why not now?
EXHIBITORS IN ILLINOIS, WISCONSIN, INDIANA
Write Us — Wire Us — Call Us — See Us
SCHWARTZ FILMS-
INCORPORATED
Schiller Bldg., 64 W. Randolph St., CHICAGO, ILL.
Phone— Central 3467
LOBBY
TODAY
COMING.
TOMORROW^
MONDAY!
TUESDAY.
WEDNESDAY
THURSDAY.
F R I DAY.
SATURDAY
SUNDAY
will be most up-to-date
and complete with
"Schiller's Metal Signs"
Made of enameled metal, with a bright
red background, white embossed let-
ters and eyeholes in the corners.
Measures 28 inches long by 4'/2 inches
$1.50 Per Set
Will outlast a hundred paper strips;
serviceable and economic. Will stand
up under any weather conditions.
All shipments sent prepaid upon receipt of
cash or money order.
Schiller Metal Sign Co.
605 SCHILLER BLDG., CHICAGO
Our Continuous
Feed Printer
Produces
prints of the
finest
''Screen
Quality" at
the minimum
of cost.
In Design —
In Durability
of Construe-
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Quantity o f
Output — In
General Effi-
ciency, it has
no equal.
Manufacturers Standard Cinemachinery — Perfora-
tors— Cameras — Printers,
1807 Larchmont Avenue, Chicago, Illinois.
New York Office and Display Rooms
614-15 Candler Building, 220 West 42d Street
MOVING PICTURE, BILLBOARD,
COMMERCIAL POSTERS,
WINDOW CARDS
Illinois Lithographing Co.
361 East Ohio Street, Chicago
Telephone, Superior 760
Arthur R. Tice, Pres. Thos. H. Quill, Vice-Pres.
GOOD WILL
Do you realize that one of the LARGEST AS-
SETS in your business is GOOD WILL? It has a
large intrinsic value, and it has more to do with
your success than anything else.
The Good Will of your business is the number
of people who patronize .your theatre.
MONEY IN YOUR POCKETS IS WORTHLESS.
but money spent on needed improvements pays
big on the investment. It is unwise economy to try
to get along with an old machine when you ought
to have a new one.
If you feel that you cannot afford to pay cash, let
us sell you on the Installment Plan, A SMALL
AMOUNT down, balance in MONTHLY PAY-
MENTS. Write today for our plan.
We are one of the oldest houses in the Moving
Picture Trade and can give you the Best Service.
AMUSEMENT
SUPPLY COMPANY
Largest Exclusive Dealers to the Moving Picture Trade
Dealers in Motiograph, Simplex. Powers, Edison and Standard Machines,
Transverters. Motor Generators. Rectifiers and Everything
pertaining to the Moving Picture Theatres
Third Floor, Mailers Building,
Cor. Madison Street and Wabash Avenue,
CHICAGO, ILL.
WE SELL ON THE INSTALLMENT PLAN
a
MARTIN" ROTARY CONVERTER
FOR REAL
SUN-LIT PICTURES
PERFECT REEL DISSOLVING
The voltage of the "MARTIN" pab
phase converter la maintained eon
•tact, so that the itarunj of tin
second arc does not disturb the light
given by the first, mating (he dls-
•olvlng of the reels as simple a* If
the area were operated In s Direct
Current district. Our emergency panel
does away with expensive oompena-
arcs and cuts the wiring and Installa-
tion cost in half.
Write for further lnformatton.
NORTHWESTERN ELECTRIC CO.
609 W. Adams St., Chicago
1010 Brokaw Bldg., New York
TfiTaiMlTfl
SESSBi
1579
48 TONES, FOUR OCTAVES
CHROMATIC; WITH OCTAVE
COUPLERS. Width, 35 ins.; Height, 46
ins.; Depth, 10 ins.; Weight, 175 lbs.
PRICE, COMPLETE WITH STORAGE BATTERY, READY TO
PLAY WHEN UNBOXED, $400.00. This UNA-FON can be car-
ried loose in the tonnean of any five-passenger auto. Expression
box with pedal-controlled shutters, giving any range of volume and expression, instantly detachable for Pit
use, Extra, $50.00
YOTTR REGULAR PIANIST PLAYS THE UNA-FON. NO MAINTENANCE COST. IT WILL GENERALLY
PAY FOR ITSELF IN ADDED BOX-OFFICE RECEIPTS IN TWO WEEKS.
We ship on trial on receipt of a $50.00 deposit. Order this BUSINESS BOOSTER TO-DAY.
J. C. DEAGAN MUSICAL BELLS, Inc., D^7„6BBe;?,r„gAvcnHiecAGo
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P
FOR ORIGINAL
Individual Animated Advertising
DEVELOPING and PRINTING
Artistic and Plain
FILM
TITLES
Communicate with the
HOME OF
"SUNNY"
FILMS
SUNSHINE FILM
CORPORATION
K. M. ("Sunny") ScoviUe,
Gen'l Mgr.
W. N. Buckley, Director
AMERICAN BIOSCOPE COMPANY
J. E. Willis, Vice-President and Gen'l Mgr.
Phone Edgewater 2879
6242 BROADWAY
CHICAGO
WRITE FOR ANNOUNCEMENT OF
Important Improvements of
the Motion Picture Camera
Send a postal for our Announcement — just off the
press — of the Universal Motion Picture Camera's ex-
clusive new features.
First, speed enables you to "get the picture and get away before
the other fellow gets set up." Then, this is the only camera
with an adjustment for "framing" the film so that the picture
can be located in any desired relation to the perforations. The
film transmission is improved — you get absolute registration of
film. Further, it is easy to guide the film straight because the
film channel makes threading easy — opens like a gate. The focus-
ing tube magnifies image
i
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double size — with film in
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measures number of feet
exposed. Static eliminated —
this lightweight, one-piece
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Capacity. 200 feet. Four extra
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Positive superiority — exclusive
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than half price of similar lnstru-
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BURKE & JAMES, Inc.
240 £. Ontario St.,
Chicago
Eastern Branch
225 Fifth Ave., New York
UNIVERSAL
MOTION
PICTURE
CAMERA
HAMBURG
LOBBY DISPLAY EXPERT
Oil and water color paintings of stars and
scenes, fountains, mirrors, flower boxes, wall
cases, box offices, ticket booth, etc.
AT PRICES THAT ARE CORRECT
Salesrooms Pi-IIP Aflfl Factory
308-10 Mailers Bldg. V*niV*/\VlV/ 2021-23 Federal St.
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C HICA G O
MA R K L T
Chicago is destined to be — and
soon — the manufacturing and dis-
tributing center of the Motion
Picture Industry:
The reasons for Chicago being the Great
Central Market are apparent and appealing to thinking merchan-
disers.
Chicago's position, as the logical point of
distribution, is acknowledged and evident.
Whether you are marketing film or fans you
can deliver quicker and cheaper from Chicago, to all states in the
Union, than you can from New York, Jacksonville or Los Angeles.
You will be surprised and pleased to learn
how much money and time you can save by having your positive
prints made here, and shipped from here to the exchanges handling your
release throughout the United States and Canada.
And, you certainly benefit by the unusual
quality and satisfying service obtainable at the Home of Perfect
Developing and Printing— originated and exclusively controlled by
M.
There are reasons —
Come and see them.
''^^•:ah'-.i:Ji!T'V
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March 10, 1917
THE MOVING PICTURE WORLD
1583
Vachel Lindsay on the Photoplay ■ ■ « **^ ^ s<"^"'
Author of "The Art of Photoplay" Lectures the
Cinema Composers of Columbia
University
VACHEL LINDSAY, poet, philosopher and author of
"The Art of the Photoplay," who came to New York
for a successful public reading at Chickering Hall, was
the guest of the Cinema Composers of Columbia University,
Friday, February 9. The Cinema Composers comprise pres-
ent pupils and graduates of Dr. Victor O. Freeburg's class in
photoplay construction, and Mr. Lindsay's visit was his sec-
ond annual appearance at Columbia.
Evidently Mr. Lindsay has studied still more deeply the
art of photoplay since the production of his book, for his
talk to the composers was lacking in the fantastic features
of some of the chapters of his book. He presented a new
definition of the photoplay, declaring it to be a conversation
between two places, using for his illustration the balcony
scene from the Bushman-Bayne production of Romeo and
Juliet in which the flashes alternate between Romeo and the
balcony where Juliet is sitting. Perhaps the idea may be
better suggested by saying that photoplay demands a story
that is never held long in a single location as opposed to
the limitation of the stage settings of the spoken drama.
One fault of present conditions, he found, was that the
leaders in the business of producing plays have, to use his
words, "too long an experience in the drama and too short
an experience in photoplay." They produce dramas in mo-
tion with the dramatic technique and with the drama cli-
maxes and fail in their efforts. Photoplay, Mr. Lindsay holds,
is not only not drama, but is opposed to drama, which makes
its appeal chiefly to the ear where photoplay directs its ap-
peal to the passions of the eye. "If drama can appeal in
photoplay," he declared, "then we should see with our ears
and hear with our eyes, for what appeals to the passions of
the ear cannot make the same appeal to the passions of the
eye." The result may be practically the same, but the ap-
proach must be wholly different, and herein most producers
fail in that they seek to apply to the photoplay merely a
modification of the technique of the stage play. It is be-
cause this is done, Mr. Lindsay contends, that so few pro-
ductions really score successes. He instanced the scene in
I a Tosca where the death of Scarpia forms one of the great
scenes. This, on the stage, requires twenty minutes. On the
screen it would be impossible to hold interest to one phase of
action for that length of time, even with cut-backs to Tosca's
lover being tortured in an adjoining chamber. On the stage
Ihe scene compels attention. On the screen it must not
only be briefed, but it must be handled in an entirely differ-
ent manner.
Another serious handicap he finds in the efforts of the
manufacturers to turn out a product that shall be a universal
seller. The -same film, he points out, is expected to please
widely diversified audiences in widely separated parts of the
world, and it is impossible to obtain a sufficient number of
stories possessing this universal appeal. As a result there
are few good stories of any type because of the efforts of
the producers to suit the entire world with a single offering.
He feels that good stories, the best development of the art,
will not be possible until such a time as a story is produced
upon its merits as a story and left to find its clientele. The
present condition does not admit of choice of selection. On
the dramatic stage the amusement seeker selects the type of
house catering to his immediate demand. In photoplay the
same theater ranges from crude burlesque to tragedy with-
out plan or reason.
Departing from his printed opinions, he now believes that
music should not be permitted to become obtrusive. As
Joan the Woman, for example, the playing of the Marsellaise
letracted from the attention given the drama. Instead of
heightening the effect, as intended, it creates an entirely dif-
ferent effect, foreign to the nature of the play and an emo-
tion that is, at this moment, stronger than the story of Joan.
Music should be used to stir the emotion faintly, producing,
as it were, a vibration upon which the sentiment of the play
can build. The orchestra, preferably of strings, should
scarcely be sensed, if the story on the screen is to be given
its proper and full opportunity.
Perhaps Mr. Lindsay's most striking remark was his ex-
planation of the greater favor the pictures find with the
younger generation. No person over thirty-five, he asserts,
can take the same interest in photoplay as the younger gen-
eration because photoplay is a new language. He has some
small relatives in China — tots of six and eight — who speak
Chinese as fluently as English because they were born in
that country and absorbed the language. In precisely the
same way photoplay is a new language of art expression, and
like all innovations is more readily accepted by those whose
minds have not become too firmly committed to old ideals.
The younger generation, educated instinctively to photoplay,
more readily accept -it as the art it is than those to whom
it is merely a radical departure from sound, established ideas,
in which, because of its newness, there can be no great good.
The argument is sound and well founded.
Photoplay, Mr. Lindsay feels, is a sentence of which the
scenes are words, and the placement and handling of the
scenes; in other terms, the choice of words and their ar-
rangement of these words determine the clarity and fluency
of the sentence. Each scene should be a complete entity, a
perfect character, though composed perhaps of many parts,
as the Chinese character, though composed of many lines,
represents a single word or thought. But the language spo-
ken must be the language of the picture and not the language
of the spoken drama. Photoplay, to gain its fullest expres-
sion, must be considered an art of itself and not as a graft
upon an older plant. It is not a hybrid, but a new entity, and
until photoplay is recognized as an art distinct from the
drama of the stage and treated as such photoplay will be
no more than badly done drama. Just what the outworking
will be he does not presume to say, but he feels, as do all
other students of photoplay, that photoplay at present is
seriously handicapped by being too much in the hands of
those who gained their experience in the drama rather than
in the studio and who seek to make photoplay with the
drama technique.
Nine Year's Service from One Exchange
That's the Record Held by Sam Harding of Omaha, About
to Build Big House in Kansas City.
SAM HARDING, of the Princess theater, of Omaha, Neb.,
was a caller at the World office last week. Mr. Hard-
ing, who is planning to erect a 1,500-seat house in Kan-
sas City, uncovered in the course of his conversation a fact
which would seem to give him claim to a record. The Prin-
cess has been doing business nine years. In all that time
its service has come out of one exchange, the Laemmle Film
Service. This fine example of continuity in close business
relations ought to furnish matter for mutual congratulation.
It has the ring of a square deal all around.
The Princess is a 500-seat house in the downtown district
of the Nebraskan city. The doors are opened at 9:30 in the
morning. The program is Universal, and averages five first-
run reels daily. Asked as to whether he used features, Mr.
Harding said on Fridays he runs Red Feathers.
"I don't use outside features," Mr. Harding continued, "be-
cause my people do not want long subjects. Do I have my
every-day standbys? Well, I think there must be three or
four hundred persons who come to the Princess every day.
I am acquainted with practically all of these, and I keep
in touch with them and know what they like. Around noon-
time there are many employ an hour and a quarter of their
hour and a half lunch time to look over the show. After-
noons I have many women shoppers. Situated as I am you
can see a daily change is necessary. Of course, the kind of
program and the length of subject is a problem for the in-
dividual exhibitor. My people are strong for the two and
three reelers.
"Why can't the manufacturers give us more of the singles,
doubles and triples such as we used to have? I mean the
subjects now being expanded into five reels. Naturally I
judge from my own experience. I know if my people didn't
like short subjects I would not be doing the big business I
am doing."
Mr. Harding said his Kansas City house will be at Elev-
enth and Main streets, and that the new structure will be
first-class in every respect. Architects already are at work
on the plans and operations will be begun in the spring, on
Ihe expiration of the lease on a building now on the plot. He
expects to show his first picture late in the fall.
1584
THE MOVING PICTURE WORLD
Inarch 10, 1917
Abrams Pays Respects to Open Booking
Paramount President Declares He Knows Both Ends of
Controversy and Says the Program's the Thing.
THIS is a story it has taken five years to write. The
question 1 am going to present is the most important
one that has ever arisen in the motion picture indus-
try. It is more important than censorship, more important
than tax legislation, more important than all the other film
problems of the day combined. The question of the rela-
tive values of the open booking and program system is
going to be the last question answered in the film business.
And upon the answer to this question depends whether or
not you, the exhibitor, remain in business!
The exhibitor must make his own answer to the question.
The producer and the distributor cannot solve the problem
for him. It is up to the exhibitor to decide whether or not
he wishes to preserve his business, and the decision rests
upon him alone.
As a matter of fact, the producer, the big producer, doesn't
care which way he decides. The big distributor doesn't
care which way he decides. For it is not only as easy, but
even easier, for a well organized and well equipped produc-
ing force to create features on the open booking policy as
it is to do so on the regular program policy, and it is just
as easy for the well-managed exchange to distribute fea-
tures on the open-booking policy as on the "program"
policy. But the difference to the exhibitor is the difference
between remaining in business and being driven out of it.
I know it is one thing to make a statement and another
thing to prove it. But I am going to prove it. I am going
to give you a series of illustrations, based not upon imagina-
tion, not upon belief, but upon fact and actuality, to indicate
that the open booking policy, if advanced to its logical
conclusion, will drive all but the strongest exhibitors into
some other business. It is more than the handwriting on
the wall — it is the handwriting in the bank book.
I am going to be very frank in my expression of the
fallacies and undependability of the open booking policy.
Personally, I have been on both sides of the fence. I have
maintained an open-booking exchange in Boston, and from
the inception of Paramount Pictures I have had the New
England exchanges of the program. I was anxious to see,
by direct contrast, how the open-booking policy worked out,
and therefore opened an office to distribute films on this
basis in Boston. I was compelled to compete in the very
first place with every other unaffiliated exchange for the re-
leases of the open-booking producers, who cared nothing
about the service to the exhibitor or the lasting value of
his business, but whose first and last thought was to get
the biggest prices possible for each individual subject.
Having secured a particular film on this competitive basis,
paying the producer not what the subject was worth, but
what my competitors compelled me to pay for it, I naturally
got everything I could from the exhibitor, regardless of
its value to him. He had to pay me an exaggerated price
based upon the original inflated price that I had paid to
the producer. My only concern in the transaction was to
get the biggest possible price, with no thought of con-
tinuing relations with that exhibitor.
Contrast this with the attitude I have taken in the Para-
mount Boston office. In each case I would not only not
ask for but actually would not accept a price for service
which negatived the possibility of the exhibitor's making
money for himself and so continuing to book the entire
program. It is not a philanthropic inclination that prompted
this course. It was merely good business. Unless the ex-
hibitor makes money with them, I cannot sell him 104 pic-
tures a year. In the other case, I have to sell the second
open-booking subject all over again, and so don't care how
much more I get for the first one above its actual value. I
have seen both plans in operation. I know!
"THE BARRIER" OPENS AT BROADWAY.
The Rex Beach Pictures Company's sensational picture,
"The Barrier," from Rex Beach's famous novel of the same
name, opened an engagement at the Broadway Theater, Sun-
day, February 25th, following the run of "Twenty Thousand
Leagues Under the Sea." "The Barrier" was given an
enthusiastic reception, as was also Mr. Beach, who was
present at the first showing. The instant popularity of this
drama with the audience bore out the assertions of the critics
who attended the private showing in the Broadway Theater
a month ago.
Special music for "The Barrier" was composed by Fred
•O. Hanks and Sol Levy and was played by an augmented
orchestra. The music, following throughout the action of
the drama, is, in effect, an opera.
King Goes to South America
Will Locate in Buenos Aires and Will Exploit Williamson's
Submarine Productions.
BRAVING the dangers of German U-boat and commerce
raiders, which have been so active in Southern At-
lantic waters recently, Stephen T. King, well-known
in motion picture and theatrical circles, sailed for South
America last week on the S. S. Vassari, where he will act as
special representative
for the Williamson
Brothers and the Sub-
marine Film Corpora-
tion in connection with
the recently announced
plans of this progres-
sive concern.
Unusual interest was
attached to the de-
parture of Mr. King,
due to the fact that the
big Lamport & Holt
liner was the first pas-
senger ship to steam
from an American port
after the announce-
ment of this country's
break with Germany.
News of the termina-
tion of diplomatic re-
lations reached the
Vassari's officials and
passengers just about
an hour before that
boat was scheduledto
sail. Upon receiving
the news many of those
who had booked pass-
age promptly canceled
their reservations, but
Mr. King decided to "stick by the ship," as he put it. The
boat left its dock promptly on time and news of its safe ar-
rival is being anxiously awaited by Mr. King's many friends
in the trade.
Mr. King is a well-known club man and has gained
prominence through his social activities. These qualifica-
tions combined with his unusual diplomatic abilty and a
splendid reputation for honesty of purpose and square deal-
ing caused the Williamson Brothers to select Mr. King as
their representative in the important Latin-American field
when they arrived at their decision to establish personal rep-
resentatives throughout the principal foreign countries.
Mr. King will locate in Buenos Aires at the Hotel Cecil.
Later he expects to make an extended tour of all the Latin-
American countries.
Stephen T. King.
DORIS PAWN RETURNS TO FOX.
William Fox announces this week the return of Doris
Pawn to his photoplay forces on the Pacific Coast. Miss
Pawn co-starred with Mr. Walsh in "Blue Blood and Red,"
his first important film production. She will appear opposite
the athletic Fox luminary in his forthcoming pictures. She
is already at work under the direction of Otis Turner, who
is making the Walsh subject — the latter's ninth feature.
Miss Pawn got into filmdom by chance some time ago. She
simply proved to Wilfred Lucas, director of Universal's "The
Trey o' Hearts," that she could act as well as she could look.
The other members of Mr. Walsh's supporting cast are
players of unusual excellence. The last is one of the strong-
est which has graced any program screen drama of the year.
It includes Charles Clary, Herschel Mayall, Rosita Marstini
and Willard Louis. These four have just finished work with
Frank Lloyd, director of "A Tale of Two Cities," the stu-
pendous production with William Farnum in a dual role.
HUGO BALLIN JOINS GOLDWYN.
Hugo Ballin, one of the world's greatest mural decorators
and whose murals in the executive chamber of the Wisconsin
Capitol rank as one of America's notable art achievements, is
the latest celebrity to be called into service by Goldwyn Pic-
tures Corporation.
Mr. Ballin already is actively at work in the Goldwyn
studios in Fort Lee with Arthur Hopkins and the Goldwyn
directors designing the sets for the two productions now
under way. This is the first time in the history of the mo-
tion picture industry that a man of his artistic achievements
has become a regular factor in production.
March 10, 1917
THE MOVING PICTURE WORLD
1585
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Reviews of Current Productions
Humming
EXCLUSIVELY BY OUR OWN STAFF
Pathe Pictures
"The Empress," Five-reel Gold Rooster Screendrama Fea-
turing Holbrook Blinn and Doris Kenyon, and "Red
Night," Eighth Installment of "Patria,"
Starring Mrs. Vernon Castle.
Reviewed by Edward Weitzel.
"The Empress."
THE title of "The Empress" is given this five -reel Pathe Gold
Rooster photoplay, produced by Popular Plays and Play-
ers, because the leading female role, an artist's model, is
painted as the wife of Napoleon. The model's name is Nedra
and she is in love with the artist until he attempts to take
advantage of her when she goes on a vacation with him and
stops at a country inn. Later on, she meets a wealthy young
Scene from "The Empress" (Pathe).
chap, who falls in love with her and makes her his wife. They
are living happily together when the landlord of the country
inn turns up and proceeds to blackmail Nedra. He has a snap
shot of the artist and the former model, which, apparently, is
compromising. In place of telling her husband the truth, Nedra
allows herself to be drawn intoa series of compromising posi-
tions, and narrowly escapes losing her husband's confidence
in her.
! "The Empress" is not remarkable from any point of view.
None of the characters are out of the ordinary and their
actions do not awaken that deep interest which is the result
of strong and well-balanced situations. To offset this, the pic-
ture is acted by an excellent cast. Holbrook Blinn 'uses his
mastery of his profession to the advantage of the picture, and
Doris Kenyon is attractive and dramatically effective as the
model. William Morse and Lyne Donaldson are next in im-
portance and worth.
"Red Night."
The eighth episode of "Patria" sees the end of the strike
at the Channing munition plant when Patria confronts the
men and agrees to their terms, after making a plea to their
patriotism. The rest of the number shows a successful at-
tempt on the part of Huroki to destroy a large amount of
ammunition awaiting shipment on the docks at Black Tom.
The great fire which actually took place at this point in the
harbor of New York, is worked into the picture in a skillful
manner, and there is a thrill for nearly every foot of film.
Donald Parr and Patria are trapped on a vessel while trying
to prevent the explosion and are forced to climb one of the
masts. As it takes fire and falls over into the water, they are
rescued by a police boat.
Mrs. Vernon Castle, Milton Sills and Warner Oland are kept
on the jump during this last reel of the eighth instalment.
"The Web of Desire"
Fairly Interesting Five-reel Peerless Photoplay on Familiar
Subject Starring Ethel Clayton— Released by
World Film Corporation.
Reviewed by Edward Weitzel.
THE husband that becomes absorbed in money making and
leaves his wife to her own pursuits, is the leading male
character in "The Web of Desire," a five-reel Peerless
photoplay released by the World Film Corporation. This fam-
iliar situation is handled with a fair show of dramatic skill,
the usual, false friend appearing at the opportune moment
and doing his best to have the young wife elope with him.
In this case, the woman retracts before it is too late, but not
before her husband's suspicions are aroused, and a tragedy is
barely averted.
While most of the material employed by the author is with-
out novelty, it has the advantage of being told in dramatic
form, and there is sufficient variety of incident to prevent
the scenes from dragging. The story is credited to E. Lloyd
Sheldon and was directed by Emile Chautard.
Ethel Clayton appears as the wife of the young millionaire.
As Grace Miller she is not called, upon to exhibit any great
depths of emotion. The character belongs to the type of
shallow trusting women that are easily influenced either for
good or evil, and the drifting apart of the husband and wife
is the fault of both. Miss Clayton indicates all this with little
apparent efforts and gives her usual conscientious performance
before the screen.
Rockcliffe Pellowes is earnest and capable as John Miller,
the millionaire, and Richard Turner makes Stuart Mordant an
Scene from "The Web of Desire" (World).
unconventional villain. Edward M. Kimball, Willian Williams,
Doris Field and Madge Evans meet the requirements of their
several roles. Lucien Tainguy was the photographer. The
production, which runs largely to interiors, is of good quality.
"The Tiger Woman"
Theda Bara in Five-Reel Fox Production Which Contains the
Champion Vampire of the Season.
Reviewed by Edward Weitzel.
A LIST of the crimes committed by the Princess Petrovitch
in "The Tiger Woman," the five-reel Fox production in
which Theda Bara assumes the role of the champion vam-
pire of the season, reads like the entries for a day on a particu-
larly busy police station blotter. The delightful neroine of this
carnival of crime is convicted, on the testimony of the play-
wright who reveals the story of her life, of treachery, greed,
thievery, murder, and adultery on several counts. The extent of
the lady's unrevealed moral fractures stagger the imagination,
and the recital of her known crimes is as uplifting as the
pamphlets describing the career of the guilty wretch about to
1586
THE MOVING PICTURE WORLD
March 10. 1917
be Bung, and hawkiil among the crowd that made holiday in
Merry England when an execution took place on Tyburn Hill.
In one ii sped, the picture calls for high commendation; it
makes no compromise with vice, Tne -tussian siren is given
no touch of softness or womanly feeling, but is shown in all
her sordidness and avid love of crime. Not one extenuating
circumstance is put forth in her behalf, and she dies as she has
lived — utterly devoid of human instincts.
The contemplation of such a mental monstrosity has been
known to afford much entertainment to many rational beings
that patronize the regular theaters and the moving picture
houses. The acting of Miss Theda Bara and her supporting
company and the production of the picture, under the direction
of J. Gordon Edwards, bring out every point of "The Tiger
Woman" at its real value. The atmosphere and surroundings
of the different locations in Russia, Monte Carlo and New YorK
are accurately reproduced, and the star's performance of the
Princess Petrovitch never departs from the course laid out
for her by James W. Adams, the author of the story. The
actress, whose embodiment of the street singer in Hugo's
"Hunchback of Notre Dame" reveals such excellent ability to
depict the highest promptings of a woman's nature, has also
earned wide repute for her vampire roles. The Princess Petro-
vitch is her most consistent achievement in this particular line.
The long list of characters is skilfully cast. Following Miss
Bara, Glenn White. Mary Martin, John Dillon, Louis Dean,
Emil De Yarney, Herbert Keys, Edwin Holt, Florence Martin,
Scene from "The Tiger Woman" (Fox)
Kate Blanke and "Kittens" Reichert have the more important
parts. Adrian Johnson has put the scenario together with clear
understanding of its needs.
"Intrigue"
Five-Reel Vitagraph Blue Ribbon Feature Centers Around
Little Grand Duke Played by Master Bobby Connelly.
Reviewed by Edward Weitzel.
THERE is no denyng the fact that the most entertaining
feature to "Intrigue," a five-reel Blue Ribbon "Vitagraph,
is the acting of Master Bobby Connelly as the boy Grand
Duke of the Duchy of Bonaluria. A second cousin to the myth-
ical rulers that are central figures in so many of the George
Barr McCutcheon romances, this young gentleman is be-
friended by a pretty American girl, when the bad men of his
country are plotting to cut short his reign. There is the usual
love story in which nobility and American brain, brawn and
beauty are concerned, but the Princess is forced to behold the
daughter of Uncle Sam walk off with the George M. Cohan
hero.
Political intrigue abounds throughout the story, and there is
a lively fight in the last reel between the young American and
several followers of the traitor Prince Henri. The scenes that
will leave the pleasantest memories, however, are those in
which Bobby Connelly, in the person of the little Duke, shows
the human side of a boy ruler. One particularly striking in-
cident is when the American girl walks the length of the
throne room and receives the decoration bestowed upon her by
the little Duke for saving his life. The ceremony is performed
according to court etiquette; then both upset propriety by
hugging and kissing each other as Peggy Dare responds to her
pity for the lonely little boy. This scene and all the others
that fall to him are played with a naturalness and charm that
puts Bobby into the stellar class.
The picture is well screened, and Peggy Hyland. Marc Jlac-
Dermott, Templer Saxe and Brinsley Shaw are prominent in a
cast that is without any weak spots.
"On Record"
Mae Murray's Acting Makes Strong Appeal to the Heart as
the Piteous Heroine of a Melodrama With a
Telling Situation.
Reviewed by Hanford C. Judson.
AS a reviewer I can heartily commend this five-reel McKay-
Paramount picture, "On Record," to any exhibitor look-
ing for a film with emotional effectiveness above the
ordinary. Mae Murray gets the situation over the spectator's
feelings with a sincereity and an intelligence pleasing to wit-
ness. A particularly good situation is here presented and has
been written by John B. Climer and Paul West and prepared
for the screen by George Proctor with the kind of continuity
that makes you forget the time but remember the number of
reels due to your anxiety for the piteous heroine's fate with
due thanks to the leading woman's playing. The direction is
able, but has one or two blemishes — the costume decidedly out
of character worn by the heroine at the dance given by her
fiance's mother is one, and the spectator will also notice with
a touch of irritation an imitation of Griffith mannerism — not
effective even in his work— of making quick, twinkle-like gest-
ures. The last act is the best of all and is a mignty fine piece
of work on the part of all concerned. The picture is markedly
better than the average. Robert Leonard is the director.
"On Record," refers to the heroine's having got her name and
finger prints on the books of the night court. The incident wa;
necessary to construct the big situation and was accomplished
in a sufficiently probable way, though it did, for a time, lessen
the heroine as a heroine, a dangerous thing to do, say what
you will, in a heroic melodrama. In the opening scenes she
aided an aviator (Tom Forman) who, trying out a new in-
vention, comes tumbling down out of the sky almost at her
feet. She comes to the city for a job as stenographer and is
starving when an advertisement brings her to apply for a posi-
tion as private secretary at the home of the aviator's mother
and is taken. The aviator sends her to the library to get
some notes — she is starving. There she consents to let a strange
man take her to dinner and it is in trying to get the dinner
Scene from "On Record" (Lasky).
that she is "taken up" and gets a conviction and is Bertillioned.
but let off. Later the man becomes the villain and tries to de-
fraud the aviator who is now engaged to Mae. This situation
is freshly developed.
"Passion"
In Third of "The Seven Deadly Sins" McClure Pictures Pre-
sents Shirley Mason as Girl of Unfortunate Attachment.
Reviewed by Margaret I. MacDonald.
IN THE earlier stages of the third number of "The Seven
Deadly Sins," there are evidences of skill in the presenta-
tion of the various scenes. It opens with rapid and interest-
ing action. Later on, however, as the story develops we are
conscious that the third deadly sin "Passion" is not as strongly
presented as it might have been. The story is merely that
of a young woman who through indiscriminate actions gets
her name in the papers, and is taken advantage of in a financial
way by the executors of her father's will, who on the strength
of stipulations of said will discontinue her income. The girl
forced to go out in the world to earn a livelihood falls in
with a champion wrestler for whom she forms a strong at-
tachment, finding out later after having close associations
with the man that he is married. Her former lover in an at-
tempt to rescue her from him is almost k' ad in a fight,
but not until her landlady takes pity on her and tells her
of the despicable character of the wrestler do^s she decide to
return to her old home, and finally to the arms of her lover.
Shirley Mason is pleasing in the role of the girl: her work
March 10, 1917
THE MOVING PICTURE WORLD
1587
is natural and the opportunities given her are made the most
of In the supporting cast are George De Guere, Clifford Bruce.
Bigelow Cooper, Ruby Hoffman, Mabel Strickland, Edith
Wright, Edmund Dalby and Harry Gripp.
What is evidently intended to be one of the features of
the picture is a barefoot dance by seven or eight lightly clad
Scene from "Passion" (McClure).
maidens. This dance is not strictly professional in style, but
is of better quality than some others that we have seen ex-
hibited on the screen. The surf scenes that serve as a back-
ground are effective.
"The Moral Code"
Five-Reel Problem Photoplay Produced by Erbograph for
Art Dramas — Anna Q. Nilsson and Walter Hitchcock
Featured.
Reviewed by Ben H. Grimm.
THE latest Art Dramas release, "The Moral Code," a five-
reel drama produced by the Erbograph Company, is a
problem photoplay and, as such, is limited in its appeal.
There are touches in the film, too, that, while handled with the
utmost delicacy, make it suitable for the consumption of only
adult minds. This must not be taken to mean that there is
anything offensive in the picture. It is simply that some of
the ideas that are "gotten over" with a deft hand are not
ideas that can be harmlessly assimilated by immature minds.
The production neither attacks nor champions the accepted
moral code as that code relates to the marriage bond; but
rather "discusses" the moral code relating to the bonds of a
particular marriage for honor that becomes irksome when love
enters the controversy.
The story was written by Ashley Miller, who also directed
the production, and "The Moral Code" is proof that Mr. Miller
is a better director than he is an author; for Mr. Miller, the
author, has conceived a story that could easily have been told
Scene from "The Moral Code" (Erbograph).
in three reels, while Mr. Miller, the director, has prolonged the
footage to five reels. The story, while having several com-
mendable points and embracing several dramatic situations,
relies too much on plausibility-stretching coincidence.
The cast is a capable one. Anna Q. Nilsson and Walter
Hitchcock carry the leading roles in a manner that leaves little
to be desired. Florence Hamilton and Richard Barthelmesa
furnish adequate support.
The story tells on the screen of a man of high ideals who, to
save the family name, marries the girl his scapegrace young
brother has ruined. Later he meets a girl with whom he falls
in love, rtis wife goes back to her old ways and companions.
The scapegrace brother returns and is about to go away wita
his brother's wife when confronted by the brother and the girl.
The brother sends fhe young man and the wife away, inform-
ing them that "everything will be taken care of legally."
Triangle Program
"Betsy's Burglar," Five-reel Fine Arts with Constance
Talmadge as "Betsy," and "Back of the Man," Five-
reel Ince-Kay Bee with Dorothy Dalton.
Reviewed by Louis Reeves Harrison.
BETSY'S BURGLAR" is in some respect one of the best
of the comedy melodramas written by Frank E. Woods.
The "melo" part is not so much of a concession to a
supposed demand for that sort of stuff, and the comedy fits in
nicely, a better adjustment than has hitherto been shown with
no loss of the delightful Woods sense of humor. The author
opens up with a most realistic view of country town boarding
house life — Mr. Woods is nothing if not realistic in his unvar-
nished vein of humor, in which the intimate life of an entire
household is most amusingly and convincingly portrayed.
There is no strained attempt to be funny — the honest truth
serves that purpose. As we come to know tne people of the
household we begin to feel an air of mystery in what is going
on, and we are convinced the conventional thing is going to be
Scene from "Betsy's Burglar" (Triangle).
done when a handsome young man secures a room next to an
old couple who have a strog box and jewels in their trunk.
We are sure of his villainy when he conspires with the enam-
oured Betsy, daughter of the landlady, to get wax impressions
of the strong box keys.
Woods completely disregards that wornout theatrical tradi-
tion that the audience must not be deceived, for he deceives us
woefully. We are all wrong. He deliberately lures us into
the expected and loses us there. We flounder about until a
sudden tragedy, like a bolt from the blue, jars us into realiza-
tion that we have been on the wrong track. The romantic vil-
lain is not one, but a romantic hero, more interesting that we
have been given the false view usually taken in real life. Miss
Talmadge is improving in her work, acquiring a deeper con-
ception of character, and her support is uniformly good
throughout. The story is original, entertaining and will afford
variety to any program.
"Back of the Man."
"Back of the Man," though perfectly typed and handled with
a skill far above the average, with a beaui./ ana charm of
treatment that is enough to cause heartache among writers
whose stories fall to mediocre producers, drops from a most
promising start to a development so unsatisfactory that the
author must be called to account. With a splendid theme, one
which is almost sure to win friends in a mixed audience, there
is carefully depicted the character of a noble and intelligent
woman, a role finely interpreted by Dorothy Dalton. She is
the only serious worker among a large number employed by
a great insurance company, and she not only performs her own
duties with patient courage, but she inspires one of the clerks,
impersonated in flawless style by Charles Ray. She is his supe-
rior in every respect, but she throws all opportunity to him,
suggests his advancement to the President and aids him at
every turn of his advancing career. He announces that he
loves her and asks her to marry him. She refuses for no con-
vincing reason and the sympathy that has been won for her
is badly strained.
It is possible for this young man to marry a girl lacking in
every fine quality a wife should have, the President's daugh^
ter, so weak and immoral that a union with her means a life
of misery for her husband. There is not the slightest reason.
1588
THE MOVING PICTURE WORLD
March 10, 191.
why the rising- young business man should- be tied to such a
misfit— his rise is not based upon pull — but it is actually urged
by the girl whose devotion has made his advancement possible
to the extent that she pretends to be already engaged. This
highly intelligent girl, who is brainy enough to impress an
entire board of directors through the man she loves, is now
depicted as lacking in ordinary common sense. All interest in
her, and in the story, fades at once. The author lacks the right
perspective, that of mature experience, or he would not destroy
that Jewel of characterization, consistency. The structure of
the story is thus far below its brilliant treatment.
Two Kalems
"The Phantom Mine," Episode of "The American Girl"
Series, and "The Mirror of Fear," an Episode
of "Grant."
Reviewed by Ben. H. Grimm.
THE second two-reel episode of Kalem's "The American Girl"
series, titled "The Phantom Mine," is a worth-while West-
ern. Melodramatic, full of action, and with a mystery
story by Frederick R. Bechdolt, the film offers exciting enter-
Scene from "The Phantom Mine" (Kalem).
tainment of the same character as did the series that preceded
"The American Girl." The Western backgrounds were selected
with a fine eye to atmosphere.
Marin Sais, Frank Jonasson and Edward Hearn are the lead-
ing players. The story tells of a villainous character's efforts
to dupe the Kings into buying a mine. King's young superin-
tendent is trapped in the mine by the villain. Madge King
and her father give battle to the villain and his two followers.
The superintendent is rescued by Madge just a moment before
the powder which was to kill him blows up the mine. The
villain is made prisoner. The picture was directed by James
W. Home, who has given it many realistic touches.
"The Mirror of Fear."
It is the story by Robert Welles Ritchie more than the stunts
of George Larkin that make this reel one of the best of the
"Grant, Police Reporter," series. The reporter this time un-
earths a scheme Whereby a butler and cook hope to make a
wealthy old soldier will his money to them. j.neir scheme is
to project on a door the scenes that took place many years ago
when the soldier killed a comrade. This is done by means of
a concealed projection machine. The story is original and
could have been done in greater length t.ian one reel with
good result. As a consequence this reel is one of fast-moving
story. George Larkin's stunt this time is to pursue the butler,
who is fleeing in an automobile, on a bicycle. The reporter
leaps into the automobile. The two fight. The auto stops in
the path of a train. The reporter leaps just in time. The car
Is wrecked, killing the butler. OUie Kirkby and Director Rob-
ert Ellis are also in the cast.
"America Is Ready"
M-C Film Company Presents Five Reels of Film Showing
All Branches of Uncle Sam's Defenders.
Reviewed by Hanford C. Judson.
THIS picture, "America Is Ready," was obtained from the
Government authorities at Washington and in it are pic-
tured all the branches of the military and naval ser-
vice The scenes are, of course, full of stir and action, such
as mines hurling the earth high in the air or sea mines making
their tremendous fountains over the waters.
It shows how rookies are trained and among these scenes
are a few glimpses of Plattsburgh, the target range and drill
ground. It shows many intimate things about the soldier's
life, like the making of his bread. There are pictures of the
cavalry, field artillery, the charging and firing of the great
coast defense guns ani mortars, rapid fire guns in action,
making the dust fly far off across the prairie where the shots
are hitting, and many other things of much interest at this
time.
Supplementing the military picture there are some excellent
views of our splendid ships and the jackies who man them.
We see, for instance, a party of white-clad sa-lors leaving the
ships in small boats with portable guns to effect a landing
under fire while the battle cruisers stand off shore and make
black clouds of smoke roll out from their sides, while we see
flash after flash of the guns. There are also intimate glimpses
of life afloat such as the diversions of the sailors and the coal-
ing and provisioning of ships. There is also a section devoted to
the marine corps, a magnificent body of men, the elite of the
National forces. Portrait views of Admiral Mayo, of General
Funston, of President Wilson are included with pictures of
Lincoln and Washington, introduced with a stanza of "The
Star Spangled Banner" in a way that can be worked up by an
orchestra to much effect. The M-C Film Company of 729 Sev-
enth avenue, New York City, are exploiting it.
"The Price She Paid"
Clara Kimball Young in Selznick Production of Seven-reel
Photoplay Made from the Novel by David Graham
Phillips — Screen Version Finely Mounted,
but Lacks Action.
Reviewed by Edward Weitzel.
IT IS extremely doubtful that when David Graham Phillips
wrote "The Price She Paid," a seven-reel version of which
has been produced by Louis J. Seiznick with Clara Kimball
Young as the heroine, the novelist had any thought of its
being turned into a moving picture. Mr. Phillips was not a
dramatist, and cared a great deal more for character develop-
ment than for dramatic situations. The merely theatric did
not appeal to him at all. His plots were always strong in mo-
tive, but told in such fashion that there was always ample
time for the moral lesson to penetrate the dullest brain. "The
Price She Paid" is a striking example of this fact. Although
the experiences of Mildred Gower before she finds happiness
with Donald Keith involve her with two other men, one of
whom she marries and deserts, the incidents in this formative
period of her life have little dramatic worth, as the term is
understood by the playwright. Complications are not lacking;
Scene from "The Price She Paid" (Selznick).
but a determination on the part of all concerned not "to make
scenes" when they can possibly be avoided, prevents those out-
bursts of feeling that are so entertaining to the onlooker.
Whatever may be said in favor of self-control in real life, it is
not the thing that brings people to the playhouse; like the
man at the prize fight, they want plenty of action and at least
one "knockout."
In its present form "The Price She Paid" is excellent narra-
tive fiction — not screen drama. As a production it takes high
rank. The settings could hardly be improved upon, and the
acting of Clara Kimball Young and her supporting company is
quite as commendable. As Mildred Gower the star fits the
character in every way, and displays numberless triumphs of
the newest fashion in gowns. Louise Beaudet, Cecil Fletcher,
Charles Bowser, Snitz Edwards, Alan Hale and David Powell
have congenial roles and play them with their customary fin-
ished method. Charles Giblyn was the director.
March 10/ 1917
THE MOVING PICTURE WORLD
1589
"The Gates of Doom"
Five-Reel Universal Production Features Claire McDowell
in Story of Love and Warfare in India.
Reviewed by Robert C. McElravy.
A
N ELABORATE cast and certain sharply-defined atmos-
pheric effects are found in this production written by J.
. _....v ..._ - - .^../.oii bv Charles Swickard. The
-.••"-■» -o-itish
an indirect way touch on what we believe to be authentic facts
in the history of the South. There is the murder of a negro
by a young Southern aristrocrat because of an assault on his
sister; there is his cowardly denial and shifting of the blame
on another, and the final cleaning up of the matter in genuine
moving picture style, with pretense of having administered
poisoned wine to extract a confession from the murderer. This
last point we might add, while perfectly possible, does not
appeal in a convincing way.
L
Scene from "The Gates of Doom" (Red Feather).
on the nerves of both officers and soldiers. The threat of
revolution is constantly in the air, and a good measure of
suspense has been transferred to the screen, though similarity
to former productions interferes to an extent with this.
Claire McDowell plays the double role of Indore, a native
woman, who scretly marries an English officer, and her
daughter, Agatha. The handling of each of these parts is
appealing, and some good double-exposure scenes are shown.
There is some confusion in trying to keep mother and daughter
separate in the mind of the observer, but this clears up
satisfactorily. *
The mother, after the birth of her daughter, is thrown into
the Prince's harem. The daughter is reared in England, and
returns to India later. Here she is abducted by the Prince
and thrust into the harem where her mother still remains.
The latter saves the daughter by stabbing her persecutor, and
both escape in a caravan. Later the hero saves Agatha from
death on a funeral pyre.
The oriental sets employed in this production have been
used in former offerings, but there is a pleasing effect ob-
tained upon the whole. The native uprising, the caravans
crossing the desert, the views of the walled city, and the
funeral pyre are among the larger scenic features. The action
is smooth and satisfactory.
In the cast, in addition to Miss McDowell, are L. C. Shum-
way, Jack Conolly, Mark Fenten, Tommie Dale, Alfred Allen,
Francis MacDonald and Lena Baskette.
"My Fighting Gentleman"
Pleasing Story of Colonial Days Presented in Six-Part
Production for the Mutual Program.
Reviewed by Margaret I. MacDonald.
THE story of "My Fighting gentleman" is attributed to Nell
Shipman, while the scenario was constructed by Doris
Schroeder. In the picture William Russell plays the
heroic role of the son of a house divided, his mother being a
Northerner and his father a Southerner; and pretty Francelia
Billington, as his sweetheart, arrayed in dainty colonial gowns
and pantellettes, is all that the production would require as a
charming Southern maid.
"My Fighting Gentleman" is one of the best releases that
the Mutual Film Corporation has released in some time. It
was made by Frank Powell; and while we are conscious at
times of a little staginess on the part of certain of the players
who seem to have clung to the older traditions of dramatic
action, it is felt that Director Powell has shown considerable
artistic skill in producing one of the nicest, cleanest stories
that the screen has presented.
The story, which has more to do with the romantic side of
life in colonial days than with any military spectacle, centers
about the career of the son of a Southern colonel, whose
sympathies leaned toward the North. The war over, and his
father killed in battle, he is in time ostrccized by neighbors,
friends and sweethearts. The carpet-bagger from the north is
Introduced into the story with good effect, and with the hero
of the story nominated for senator, the acuon of the play is
kept going at a lively pace. The incidents of the story in
Two Metros
"The Promise," Five-reel Drama Featuring Harold Lockwood
and May Allison, and "The Secret of Eve," Five-Reel
Drama Starring Mme. Petrova.
Reviewed by Ben H. Grimm.
"The Promise."
THE GENUS "fan" ought to be well-pleased with "The
Promise," a five-reel drama of the outdoors, in which
Harold Lockwood and May Allison are the featured
players, and which was produced by the Yorke Film Corpora-
tion for release by Metro. While the production comes under
the general classification of drama, it may perhaps be better
described as a visualized novel of the same general descrip-
tion as those stories that are commonly considered light read-
ing. In that same sense ''The Promise" is light entertainment —
there are no deep problems to solve, and the viewer is held
interested without having to use his mind overmuch. The story
unfolds itself smoothly on the screen despite a tendency toward
over-titling. While there is no great originality to the story
by James B. Hendryx, the screen treatment given it has lent
an added interest. The story appeared in the All-Story Week-
ly, and was scenarioized by Richard V. Spencer.
The exteriors in the production are worthy of special note.
All of them are good and many are excellent. Especially com-
mendable are those scenes showing the lumber camps, log
drives, the dynamiting of a log-jam, and the scenes following
a train wreck at night. All through the production the back-
grounds are consistently true to the story.
Mr. Lockwood and Miss Allison are pleasing in their por-
trayals of the leading parts — the former as a wealthy youth
who makes good in a lumber camp in the West, and the latter
as the society girl he leaves behind him. Lester Cuneo is a
capable villain. Others in the cast are Paul Willis, Lillian
Hayward, George Fisher, W. H. Bainbridge, Leota Lorraine,
John Steppling and T. H. Gibson-Gowland.
Fred J. Balshofer directed the production. Photography,
which is uniformly excellent, was done by Tony Gaudio.
"The Secret of Eve."
Metro's ordinarily high average will drop a few degrees
through the release of "The Secret of Eve," a five-reel drama
in which Mme. Petrova is starred, and which was produced by-
Popular Plays and Players. Capable as are tne shoulders of
Mme. Petrova, they cannot lift this picture out of the ordinary
class, and the only thing that will get it by is the fact that
it is a Petrova picture. The production ?s a whole is un-
convincing. Incidents that are supposeu to make a strong bid
for the sympathies of the viewer are wishy-washy, and a gen-
Scene from "The Secret of Eve" (Metro).
eral poverty of real interest is accentuated by none too good
editing of the film. Mme. Petrova is not setn at her best in
this picture. Even the photography is not up to Metro
standard.
The picture opens with allegorical scenes in the Garden of
Eden, and illustrates the manner of the fall of Adam and Eve.
Then the picture shifts to a gypsy camp. A gypsy mother
leaves her girl-baby on a doorstep. The baby is brought up
by Quakers. Her name is Eve. When Eve grows to woman-
hood she seeks life. She marries a wealthy man, but is soon
1590
THE MOVING PICTURE WORLD
March 10, 1917|
disillusioned. Later she is accused by her husband of carry-
ing on a love affair with a young philanthropist, whose chief
efforts are directed against chlld-lauor. Eve leaves her hus-
band. She becomes poverty-stricken, and is about to commit
suicide when she saves a blind girl from falling into a lake.
The girl is one who has been blinded while working in Eve's
husband's factory. Eve goes to the blind children's institute.
While there her husband is murdered by the father of the
little blind girl. Eve is found at the institute by the young
philanthropist. She learns that the secret of true happiness
lies in serving the blind children.
Supporting Mme. Petrova are Arthur Hoops, William Wink-
ley, Edward Roseman, Laurie Mackin, Florence Moore and
George Morrell.
The story was written by Aaron Hoffman and scenarioized by
Wallace C. Clifton. Perry Vekroff directed.
"Pride and the Devil"
Dramatic But Unpleasant Theme in Rive-Reel Art Dramas
Photoplay Starring Alma Hanlon.
Reviewed by Edward Weitzel.
FORTUNATELY for the good of humanity, one poor little
woman is seldom surrounded by such a collection of out
and out "rotters" as the heroine of "Pride and the Devil."
the five-reel Art Dramas photoplay starring Alma Hanlon.
Even the man she marries is but slightly better than the rest.
He is supposed to love his wife devotedly, but he turns against
her on purely circumstantial evidence, and does his best to
Scene from "Pride and the Devil" (Art Dramas).
blacken her name in open court. There is a reconciliation when
he learns his mistake, but he is a might}' poor speciman of
a man.
Engrossed in his profession, John Allen leaves his young wife
to her own devices. She drifts into the lowest moral grade
of New York's Bohemia and a divorce follows. Marrying
again, she is attacked by an elderly blackguard who is killed
by husband No. 2 when that gentleman rushes to his wife's
defense. Husband No. 1 becomes the lawyer for husband No.
2 and clears him of the murder charge; he also does his best
to brand his former wife with infamy. Husband No. 2 is re-
moved and a happy ending follows.
As an exhibition of human weakness and folly, "Pride and
the Devil" more than fills every requirement. From a techni-
cal point of view it is full of crude, but at times, effective mel-
odrama. There is a preponderance of "fast life" scenes, and
also an absence of worth-while characters and incidents, that
are artistic errors. Lawrence McCloskey, the author, has gone
out after the punch and has secured it by trying to typify
human experience through the employment of practically in-
dividual cases. To the spectator that demands there shall be
"something doing" all through a picture, and is without the
inclination or ability to analyze the subject before him, "Pride
and the Devil" will prove an entertaining photoplay. It is
excellently played . by Alma Hanlon, Leo Delaney, Bigelow
Cooper and Pamela Vale as the principals.
"Hell Morgan's Girl"
Five-part Bluebird Production Presenting Dorothy Phillips in
Story of the "Barbary Coast."
Reviewed by Margaret I. MacDonald.
TO THE adult seeking for entertainment in reviewing the
most vicious type of life, that which was common to San
Francisco's "Barbary Coast" in the years gone by, the
Bluebird production, "Hell Morgan's Daughter," will exactly
"fill the bill." We could not recommend it, however, for exhi-
bition before refined audiences or before children; for while
it may be a perfect typification of that hole of vice, the realism
of its staging makes it the more unwholesome. Those looking
for maudlin types will be attracted to the picture, for it
abounds in them.
Dorothy Phillips plays the role of Lola, "Hell" Morgan's
beautiful daughter. She is attractive in the part and plays \
with abandonment the character of a girl reared in the slums |
and once in a while revealing an inclination toward better
things. This quality is not strongly developed, however.
Lilyan Rosine, in the role of Ole-* " *-"- "- — ""ni~ i~^ * ^
gOOd ww1' T"
l<\ Joseph Girard, William Stowell, Alfred Allen and Lon
Chaney.
The story centers about the career of a young artist who
in the course of the story is carried in a drunken state into
"Hell" Morgan's, is attacked by "Hell" Morgan because he
throws a glass of whiskey at a painting of a nude female
which Morgan has just purchased and hung above the bar. He
is protected by Lola, who afterward falls in love with him,
their romance culminating at the time of the San Francisco
earthquake, which is presented in quite a spectacular style.
The production will be released March 5.
'The Fortunes of Fifi"
Five-Reel Screen Version of the Molly Elliot Seawell Story,
With Marguerite Clark as a French Actress of
Napoleon's Time — Produced by Famous Players.
Reviewed by Edward Weitzel.
THE Molly Elliot Seawell story, "The Fortunes of Fifi," may-
consider itself fortunate when the Famous Players de-
cided to have it turned into a photoplay for Marguerite
Clark, and, to even up matters, Little Miss Clark is equally
Scene from "The Fortunes of Fifi" (Lasky).
lucky in having secured so good a vehicle for the display of
her talents as a star of the screen. The adventures of the
little French actress of the time of Napoleon have the romantic
charm which adds to the zest of life, even when we know
things never turn out so beautifully — except in the imagi-
nation of some gifted author. As Miss Clark plays the part,
we are willing to believe in it all: Fifi's meeting with
Cartouche, the journey to Paris, her engagement at the I
perial theater, the unselfish love of the actor for Fifi,
his
March 10, 1917
THE MOVING PICTURE WORLD
1591
B
presenting her with the lottery ticket that wins the capital
prize, the use she makes of the money, and the method she em-
ploys to force Cartouche to understand that she can never
be happy except as his wife.
"The Fortunes of Fifl" was written for entertaining purposes
only, and fulfills its mission. The production by. the Famous
Players Company preserves the quaint air of eighteenth cenJ
tury Paris with praiseworthy fidelity. The change of scene
is frequent, exteriors and interiors in different parts of the city
being reproduced with extreme care. Fifi's lodgings, the garret
of Cartouche, the stage of the Imperial theater, the throne
room of the Emperor — all are shown with the same faithful-
ness, and through every scene flits Fifi. The charm given the
character by Marguerite Clark is that of perfect innocence
and the frankness of a child. To an actress with her com-
plete command of the tricks of her trade the varying moods
of the volatile little French commedienne are not difficult of
expression; and, as most of Fifi's moods are joyous ones, the
spectator is assured more than a fair share of smiles ana
laughs.
William Sorelle is always well within tae picture as the
soldier-actor Cartouche, and John Sainpolis, Yvonne Chevalier,
Kate Lester, Jean Gauthier and J. K. Murray do their full
share in making the production a success. The little white
poodle that has an important part in the action of the story
Is a most knowing dog.
Much Publicity for Selig Picture
"Beware of Strangers" Is to Be Elaborately Exploited —
Said to Be Fine Production.
THE Selig Company is planning to soon institute an elab-
orate selling and exploitation campaign for the latest of
the Selig films, "Beware of Strangers." The drama,
which is said to be an expose of the machinations of black-
mailers, known as the International Syndicate, has been ap-
pearing to standing room only at the La Salle theater, Chicago,
and the critics have universally praised the production.
It is. asserted by the Selig company that the cast for "Be-
ware of Strangers" is one of the most versatile, and the names
certainly bear out that assertion, for they include such stars
as Thomas Santschi, Bessie Eyton, Jack Richardson, Vivian
Rich, Ed Coxen, Eugenie Besserer, Al. W. Filson and Fritzi
Brunette.
Gilson Willets, the well known author, wrote the plot, which
Is said to abound in thrilling situations and episodes. The
story, in brief, has to do with the operations of a band ot
confidence men, wire tappers/ lures, etc., who prey upon the
unwary and mulct them out of millions of dollars.
A complete line of publicity matter is being prepared, in-
cluding ones, threes, eights and twenty-sheet pictorial posters,
lobby display photographs, window cards, slides, etc.
It is claimed by some students of the motion picture indus-
try that "Beware of Strangers" promises to be not only among
the most artistic of recent productions, but among the best
commercially. It is said to carry a good story, good photog-
raphy, an exceptional cast of players, and elaborate sets.
"PEARL OF THE ARMY" CLOSING SUCCESSFULLY.
With submarines and threatened war the chief topic of the day,
Pathe's military-mystery serial, "Pearl of the Army," is draw-
ing to a successful and especially interesting close, among the
final scenes being the destruction of a submarine by a United
States cutter and the explosion of mines in the Panama Canal.
The fourteenth chapter is released March 4, and the fifteenth,
March 11.
"Pearl of the Army" is Pearl White's greatest success to date,
and the news that she is now at work on a new production of
adventure entitled, "New York Nights," will be doubly welcome
to exhibitors and public because of the "hit" her current serial
is making throughout the country.
"Pearl of the Army" is, in the opinion of exhibitors and the
trade in general, the best title ever given to a serial, combining
as it does the main interest of the time and the name of the most
popular serial star. This title has a direct box office value, as is
proven by the way in which big theaters have played it up in
"stunt" advertising and by the opinion of leading exhibitors.
SHIRLEY MASON IN EDISON FEATURE.
Shirley Mason, the young star of the McClure's "Seven
Deadly Sins," has a leading part in "The Law of the North," a
five-reel Edison production that will be released through the
Kleine-Edison-Selig-Essanay Service on April 2. Miss Mason
has become a favorite through her appearances in the series,
and her many admirers will welcome the opportunity to see her
in this Edison release. In a comparatively small cast, "The
Law of the North" presents a number of players who are un-
usually well known. Besides Miss Mason, there are Sally Crute,
Pat O'Malley, Richard Tucker and Charles Sutton, all of whom
are familiar to motion picture patrons and all of whom are
favorites wherever they are known.
"The Law of the North" is a story of the land that lies to
the north of "fifty-three" — the land where the past is forgotten
and where a man is judged by his present and his prospects
for the future.
Universal Has New Series
Announces First Chapter for Release During Week of
March Sth.
THE Universal Film Manufacturing Company presents an
interesting and well-balanced program for the week of
March 5. Of particular interest is the first release of the
new series, "The Perils of the Secret Service," founded upon
the famous Yorke Norroy stories of George Bronson Howard.
"The Peril of the Secret Service" will be released weekly for
eight consecutive weeks. It is in no way a serial film produc-
tion but a series of exciting adventure stories each separate but
with the same cast. The title of the first of the series is "The
Last Cigarette," a thrilling two-part drama showing the
methods of the international spies and how their plans are
frustrated by the vigilant members of our Secret Service. The
entire series was written and directed by George Bronson
Howard and the cast is headed by Kingsley Benedict, who is
supported by Viola Smith, Jay Belasco, Clyde Benson and Mal-
colm Blevins. The scenarios are by Luther Reed. "The Last
Cigarette" will apear on Friday, March 9.
The Red Feather five act feature, "The Gates of Doom," with
Claire McDowell in the stellar role, is the strongest drama ever
released under this brand. It is a vivid picturization of life in
the British army in India, the land of intrigue. The story by
J. Grubb Alexander is tense with dramatic situations and in-
termingled in the plot is a delightful love story. The direction
is by Charles Swickard, noted for his fidelity to detail and the
production is without a single flaw. In the cast supporting
Miss McDowell are L. C. Shumway, Jack Connolly, Mark Fen-
ton, Lena Baskette and other well known screen artists.
"The Gates of Doom" will appear Monday, March 5. On the
same day the Nestor comedy "A Bundle of Trouble," with
Eddie Lyons, Lee Moran and Edith Roberts will appear. This
is a somewhat different type of film comedy replete with
funny situations. It was written by Karl R. Coolidge and pro-
duced by Louis Chaudet.
The leading release on Tuesday, March 6, is the three part
Gold Seal society drama, "Desperation." This is an exceptional
picture adapted from the novel by E. Temple Thurston and was
played at the Empire Theater as spoken drama by Ethel Barry-
more a couple of seasons ago. It is seldom that such a tensely
dramatic picture is offered on a regular program. The other
release of th'is date is the Victor comedy "Good Morning,
Nurse," produced by Allen Curtis from the scenario by Maie
B. Harvey and the story by Capt. Leslie T. Peacocke with
Eileen Sedgwick in the principal role.
For Wednesday, March 7, the L-Ko two part comedy "Fatty's
Feature Fillum," starring Fatty Voss is the chief offering.
This is a side spliting burlesque on the movie hero and is sure
to provoke the coldest audience to outbursts of hearty laughter.
It was directed by Fatty Voss under the direction of J. G. Bly-
stone. The Big U Western drama, "A Soldier's Dream," and
the regular issue of the Universal Animated Weekly are the
other Wednesday releases.
Four reels will be offered Thursday, March 8. The Rex two
act drama "The Amazing Adventure," a film version of the
story by Eleanor M. Ingram in the Red Book put in scenario
form by Harvey Gates and produced by Burton George with
Charles Perley and Roberta Wilson in the leading roles is the
chief offering of this date. Other releases are the Laemmle
drama of the sea, "The Human Flame," with Robert Leonard
and Margarita Fischer and the Big U drama "Good For Noth-
ing Gallagher," featuring William V. Mong.
Besides the first of the Perils of the Secret Service the Victor
comedy "The Beauty Doctor," with Billy Mason and the ninth
issue of the Universal Screen Magazine full of bright and
scientillating pictorial articles will appear on Friday, March 9.
That popular screen star harry Carey is the lead in the two
act Western drama, "The Drifter," released under the Bison
brand on Saturday, March 10. The story was written by Edna
Schley and the picture was produced by Fred Kelsey, Mr.
Carey is supported by Claire Du Bray. The Joker comedy,
"Wanta Make A Dollar?" with Gale Henry and William Franey
will also appear on this date.
Sunday, March 11, three subjects will be offered, the Imp
two act drama "The Man of Mystery," featuring King Baggot;
the Powers split reel, "Mr. Fuller Pep — His Day of Rest," a
comedy cartoon and the Dorsey educational The Mysterious
City, and the Rex drama "It Makes A Difference," in which
Dorothy Davenport and Irene Hunt have important roles.
"The Garden of Surprise," the eleventh episode of the Uni-
versal Super Serial, "The Purple Mask," starring Grace Cunard
and Francis Ford will be released during the week.
SPECIAL MUSIC FOR "THE VICAR."
The incidental music will be a special feature of the Pathe-
Thanhouser presentation of Frederick Warde in "The Vicar
of Wakefield," at the Rialto the week of February 25. Mr.
S. L. Rothapfel, director of the Rialto, is giving the music
his personal attention. There are so many colorful, atmo-
spheric situations in "The Vicar" of Oliver Goldsmith — with
Its several little romances, its bits of comedy and its Prim-
rose family disasters — that the incidental music becomes an
important consideration.
1592
THE MOVING PICTURE WORLD
March 10, 1917
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General Film Company.
THE SELIG-TRIBUNE, NO. 15, 1917 (Selig).^Henry C. Fletcher,
new Ambassador to Mexico, leaves Washington ; French Liner
Espagne arrives in New York carrying soldiers ; U. S. destroyer
Henly stands guard off Stapleton, Staten Island ; Fred Fulton, prize
fighter, in training, Goshen, N. Y. ; Native troops leave Hoi Phong,
French Indo China, for Northern France; Alligator pets at Palm
Beach ; U. S. Army recruiting station uses gasoline "horse" ; Chicago ;
Count and Countess Von Bernstorff leave Washington for Berlin ; Pre-
paredness scenes, including cannon practice.
CANIMATED NOOZ PICTORIAL, NO. 25 (Essanay).— A split reel,
embracing animated cartoon-comedy and scenic. In humorous cartoon-
animation we see the latest shipment of treasure — a dozen eggs — is seen
under heavy guard. Burlesques on the pets in vogue at Palm Beach
are seen, as are also a baseball game in China and the safest way to
find the keyhole. The scenic is made up of beautiful views photographed
in the lake region of Western Canada.
THE MIRROR OF FEAR (Kalem). — An episode of the "Grant, Police
Reporter" series. It is the story more that Georke Larkin's stunts that
make this one of the best releases of the series. It tells of the efforts
of two servants to get tiieir master to sign a will in their favor. They
try to weaken his mind by flashing on a door, in motion pictures, from a
hidden projection machine, scenes representing those in which the old
man, many years ago, shot and killed a man. The thrill comes when
the reporter leaps from a bicycle into a speeding auto. The auto is
wrecked by a train and one of the plotters is killed. Ollie Kirkby and
Director Robert Ellis are also seen on the screen.
IN THE PATH OF PERIL (Kalem). — An episode of the "A Daughter
of Daring" series. This series is the "Hazards of Helen" railroad series
with a new title. Helen Gibson gets over an especial thrill when she
chases a "wild" train on her motorcycle. She rides up on a flat car,
whose rear truck has been torn off and stops the train in time to avert
a collision. The train has been set running wild by a band of gypsies,
who wanted revenge on the engineer. With Miss Gibson in the cast are
L. T. Whitlock, George Routh, Lillian Clark and G. A. Williams. Di-
rected by Walter Morton.
EFFICIENCY EXPERTS (Kalem). — An average comedy reel with Ham
and Bud in the spotlight parts. Henry Murdoch and Ethel Teare are
also seen. There is more plot to this reel than to many preceding reels,
and several laughs are registered, especially when the electric wires get
mixed up with the water pipes. The efficiency lawn mower will also
cause a few guffaws.
THE REGISTERED POUCH (Kalem).— An episode of the "A Daugh-
ter of Daring" series. Helen Gibson this time makes a flying leap from
a gasoline "handcar" to a speeding train. In this manner she saves
the registered mail pouch that has been stolen by three " 'bos." Helen
is aided in her capture by a boy whom she is teaching telegraphy. This
boy is a girl when not on the screen — Marion Emmons is the "boy's"
real name. The boy adds a human interest touch. This reel shows an
especially thrilling stunt on the part of Helen. Also in the cast are
G. A. Williams and George Routh.
General Film Company Specials.
THE PHANTOM MINE (Kalem).— An episode of "The American Girl"
series. This two-reel offering is a worth-wliile Western. It is melo-
dramatic, full of action and full of mystery. The story tells of a vil-
lainous character's efforts to "put one over" on the Kings, but Madge
King and her father outwit him and his followers. Realistic gun-fight-
ing scenes are embraced in the film. Marin Sais, Frank Jonasson and
Edward Hearn carry the leading parts. James W. Home directed. A
longer review is printed on another page.
A FOUR-CENT COURTSHIP (Essanay). — One of the "Black Cat"
Features. This is a delightful two-reel "parlor" comedy, in which the
humor is refined and subtle. There is no slapstick. The feature keeps
the viewers chuckling from start to finish. A really worthy short-reel
subject. Bryant Washburn and Hazel Daly play the leads charmingly.
The story tells of a youth who, "touched" by his roommate, has only
four cents with which to entertain his girl. How he gets carfare, the-
ater tickets and enough money to show the girl a good time are highly
amusing. And in the end he gets the girl.
THE REDEMPTION OF RED MULLIN (Selig).— A three-reel drama
with a quiet strong human-interest appeal. The story tells of how a sick
baby's cries for toys brings about the redemption of a crook, and how the
Infant is instrumental in bringing the crook and his sweetheart closer
together. In the capable cast are Fred Eckart, Cressy Gotschalk, Cora
Lambert and Roy Sutherland.
THE EXTRAVAGANT BRIDE (Essanay). — No. 11 of the "Is Mar-
riage Sacred?" series. This two-reel drama treats convincingly and in-
terestingly of the phase of married life referred to in the title. The
wife's extravagance leads the husband into a situation where he is ac-
cused of stealing money. The bride believes her husband has stolen
money because of her extravagance. The situation is cleared by one who
saw a trap set for the husband by a dejected suitor of the extravagant
wife. A better understanding is met by the husband and wife. In the
cast are Marguerite Clayton, Edward Arnold, Lillian Drew, Sidney Ains-
worth and Thomas Commerford.
Art Dramas, Inc.
PRIDE AND THE BEVIL (Apollo), March 1. — A foolish young wife,
who gets mixed up with a lot of moral degenerates, is the part played
by Alma Hanlon in this five-reel photoplay. The theme is unpleasant,
but dramatic. A longer review is printed on another page of this issue.
Bluebird Photoplays, Inc.
HELL MORGAN'S GIRL, March 5. — A full review of this five-part
production, which is not of the highest order as regards moral require-
ment, will be found elsewhere. The story is laid in the "Barbary
Coast" of San Francisco, and is no doubt true to life it depicts.
Fox Film Corporation.
THE TIGER WOMAN (Fox), Feb. 19.— Another five-reel drama in
which Theda Bara portrays a vampire. In this case she "out vamps"
any of her other attempts. The production Is elaborately staged and
well acted by a large cast. It is reviewed at length on another page of
this issue.
Greater Vitagraph
INTRIGUE, Feb. 26. — A romance of the American-hero-forelgn-prin-
cess school, this five-reel photoplay has novel merit through the acting
by Bobby Connolly of a little Grand Duke. The picture Is reviewed at
length on another page of this issue.
Metro Pictures Corporation
THE PROMISE (Yorke), Feb. 19. — A pleasing five- reel drama of the
outdoors with Harold Lockwood and May Allison heading the cast.
Especially good exteriors add interest to the story of the wealthy youth
who makes good in a Western lumber camp, and of the society girl he
left behind. A longer review is printed on another page of this issue.
RELIABLE HENRY (Metro-Drew), Feb. 26. — There are a number of
lesser and one big laugh in this Drew comedy reel. "Reliable" Henry
never makes a mistake in shopping, so friend wife piles it on. The big
laugh comes when he runs into a fellow-commuter who is likewise
loaded with bundles. Henry purposely loses his "rep" when he sends a
flask to a baby and a bib to an uncle. Also he is instructed to buy a
pair of black hose and comes home with garden hose.
THE SECRET OF EVE (Popular Plays and Players), Feb. 26. — Mme.
Petrova is starred in this five-reel drama. The picture is not up to
Metro standard — it is an unconvincing offering. The story tells of a
gypsy girl, raised a Quakeress, who seeks the lights and finally finds
her place ministering to the wants of blind children. A review is printed
on another page of this issue.
Mutual Film Corporation
MUTUAL WEEKLY, NO. 112 (Gaumont), Feb. 21. — Interesting Items
in this number are scenes at the Buffalo harbor showing the ice blockade,
the steamships St. Paul, St. Louis and New York held at their piers
at New York awaiting decision as to safety at sea, naval militia guns
being dismounted at the Brooklyn Navy Yards preparatory to their use
in arming merchant ships, South Americans preparing at Lima, Peru,
in case of necessity in the present world conditions, and Cuban recruits
at Moro Castle, Havana. An unusually interesting number.
SEE AMERICA FIRST, NO. 76 (Gaumont), Feb. 21.— The subject
chosen for this number is "Vicksburg, Mississippi." In it we learn
historical facts connected with Vicksburg, and view in addition to scenes
about the town, the National Park where memorials from many States
have been erected to the memory of the heroes of the Civil War. A full
review of this will be found in the Motion Picture Educator of March 17.
JERRY'S BRILLIANT SCHEME (Cub), Feb. 22.— This is not one of the
best of George Ovey's efforts by any means, for the reason that the pic-
ture is somewhat gross in type. There is considerable of drinking and
the usual kicking of people about. One very amusing situation occurs.
March 10, 1917
THE MOVING PICTURE WORLD
1593
however, when the father of Jerry's sweetheart, returning staggering
drunk from where Jerry has him imprisoned, is put "back to bed" by
bis wife, who, because she has been deceived by an imposter disguised
as her husband, thinks that he has left his room contrary to her orders.
The discovery of the doubles is strictly amusing.
REEL. LIFE, NO. 43 (Gaumont), Feb. 25. — An interesting number in
which we find such subjects as "Making Dainty Perfumes," "Teaching
Children to Swim," "Logging in Louisiana" and "Making Bottles at
Home," the latter are sanitary bottles made of paper. A full review
will be found in the Motion Picture Educator of a later date.
Mutual Film Corporation Specials.
ADVENTURES OF SHORTY HAMILTON,. NO. 6 (Monogram), Feb.
19. — This is one of the best numbers of the series thus far. In it Shorty's
love affair is very much mixed up with the pursuit of a counterfeiter.
Shorty and his lady love advancing the love affair of the counterfeiter's
daughter who is teaching school at Arrowhead ranch are about to figure
in a double wedding, when his sweetheart tells Shorty that their mar-
riage will be impossible at that particular moment because he has for-
gotten to get the license. And so Shorty's love affair is still a matter
of prolonged interest.
A BUTCHER'S NIGHTMARE (Vogue), Feb. 25. — The subject on which
this two-part farce comedy is based is anything but pleasant. As the
title signifies the majority of the scenes are laid in and about a butcher
shbp. One of the employes has a dream in which everything that he
touches turns into an animal. The fake animals, of course, are amus-
ing, but the production is distinctly low brow. The mo6t amusing inci-
dent has to do with the attempt of one thief to lay the blame of his theft
on another. At the same time, while this may seem amusing, it has
no right to moral commendation.
THE GREATER WOMAN (Mutual Star Production), Feb. 26.— A five-
part adaptation of Algernon Boyesen's play directed by Frank Powell,
and featuring Marjorie Rambeau. This production can not be recom-
mended as a clean or wholesome one. On the contrary, it is one that is
not fitted, speaking from a moral viewpoint, for the best theaters or au-
diences. The story tells of a woman's struggle to resist the influence of
a man of indomitable will. She marries a weakling in the shape of an
artist, and comes to grief through the machinations of the other man
and a most repulsive type of woman.
SHORTY HOOKS A LOAN SHARK (Monogram), Feb. 26. — The sev-
enth number of the "Adventures of Shorty Hamilton" will be found in-
teresting. In it "Shorty" helps a young gambler with a wife and child,
out of his difficulties, and in the course of time is instrumental, along
with his lady love, in getting the loan shark from whom the young man
has borrowed money, and who has been conducting a dishonest business,
out of town. Considerable in the way of good comedy has been inserted
into this chapter. Shorty's love affair is still unsettled.
MY FIGHTING GENTLEMAN (Mutual Star Production), March 1. —
A delightful six-part Powell production treating of Colonial days. Will-
iam Russell and Francelia Billington have the leading roles, and among
the supporting cast is noticed the names of Lucille Ward and other
well-known players. The story touches on historic facts of the South in
an indirect way, and gives opportunity for plenty of interesting action. A
full review of the picture will be found elsewhere.
Paramount Pictures Corporation
ON RECORD (Lasky), Feb. 22. — An especially commendable five-
reeler, with Mae Murray in the lead as an unjustly treated heroine. In
this part she is effective and engaging. The story has character and will be
a winner with most spectators. There is a freshness about the picture
that is good. For longer review see elsewhere in this issue.
THE FORTUNES OF LIFE (Famous Players), Feb. 26. — Marguerite
Clark as the star of this five-reel version of the well-known novel by
Molly Elliot Seawell, makes the picture a delight-. The scenes are laid
in Paris in the time of Napoleon, and Miss Clark plays a charming little
French actress. A longer review of the photoplay is printed on another
page of this issue.
Pathe Exchange, Inc.
RED NIGHTS i No. 8 of "Patria"), March 4. — In this instalment of
"Patria," the explosion on Black Tom is worked into the action of the
etory with much skill. Mrs; Vernon Castle and Milton Sills take part
in a sensational rescue. The number is reviewed at length on another
page of this issue.
FLORENCE ROSE FASHIONS No. 22 (Pathe), March 11.— "As the
Day Wanes" is the poetic title given to this number of the Pathe fashion
review. The half reel has its full share of interest for the ladies.
"Birds of Gay Plumage," a colored educational, is on the same reel.
THE EMPRESS (Popular Plays and Players), March 11. — The title of
this five-reel photoplay refers to an artist's model that poses as the wife
of Napoleon. The best feature of the picture, is the work of the cast,
which is headed by Holbrook Blinn and Doris Kenyon. A longer review
is printed on another page of this issue.
HOOEY HEROES (Mittenthal), March 11— This one-reel subject is
a Heinie and Louie comedy and is a burlesque on an old-time melo-
drama. It has all the slap-dash nonsense of this brand of comics.
girl for a champion wrestler. In her struggle to earn a living after hav-
ing been cut off from" her income, she finds work with him and lives
to rue her lack of discrimination. A full review of this picture will be
found elsewhere.
BETSY'S BURGLAR (Fine Arts), March 4.— A well-constructed and
interesting comedy-melodrama by Frank E. Woods, with Constance
Talmadge in the leading role. Out of the ordinary run, bright and en-
tertaining, it is suited to any program.
BACK OF THE MAN (Kay-Bee), March 4. — A story having a fault of
consistency so eerious that its capable presentation does not overcome
a natural loss of interest. Dorothy Dalton and Charles Ray do well in
their respective roles ; the typing and handling are beyond reproach —
it is a case of treatment being far superior to the drama.
Universal Film Mfg. Company
VALLEY OF BEAUTIFUL THINGS (Victor), Feb. 6.— Beautiful
photography, artistic lighting and settings that delight the eye, are
found in this charming fairy tale made by Universal's juvenile com-
pany. From first to last, the film is marked by careful workmanship,
and it is just the sort of story to please young people. As a little girl,
washed ashore by the waves, Seafoam falls under the power of a
witch, who is the evil spirit in the Valley of Beautiful Things. Seafoam
is made to lure passersby into a cave where they are left to die ; but
eventually she is released from the wicked influence by the spirit of Love,
Love, sent by the Fairy Queen. This production deserves a permanent
place on the list of pictures suitable for children.
M^LE MATES (Joker), Feb. 17. — A successful comedy, by Jack Cun-
ningham, featuring Wm. Franey, Gale Henry and others. Franey be-
friends a burro, which insists upon following him around to show its
gratitude. This gets to be explosively funny. Even the wife gets
jealous of the burro's attentions to her spouse and tries to break up
the friendship. This will bring laughter from almost anyone, and will
please children in particular.
ANIMATED WEEKLY NO. 60 (Universal), Feb. 21.— American vessels
held up by U-boat war, a waterfront fire in New York City, recruiting
in Chicago, return of U. S. Army from Mexico, leaving of Count Bern-
storff, and other interesting features are included in this number.
PASSING THE GRIP (Joker), March 3.— A one-reel comedy, by
Walter Newman, featuring Wm. Franey, Milburne Moranti, Chas.
Conkiin, Gale Henry and Lillian Peacock. Two grips, one containing a
dog and the other an infernal machine, become mixed up at a hotel.
The fun is of a farcical, knockabout type and winds up with a rough
house. This makes an average offering of the type.
GOOD-FOR-NOTHING-GALLAGHER (Big U), March 8.— This sub-
ject, by Wm. Parker, features Wm. Mong as a roustabout in a bar-
room. He takes a liking to a Salvation Army girl, portrayed by Roberta
Wilson, and becomes converted. Later he joins the militia and is shot
while leading a raid on some escaped convicts. This has no special
strength, but is well constructed and tells an interesting story.
THE BEAUTY DOCTOR (Victor), March 9.— A beauty doctor whose
specialty is making fat people thin, or thin people stout, has many appli-
cants for treatment, and the humor of the film depends upon the be-
havior of the women, who visit his office, generally followed by their
husbands. The idea is far from new, >ut it is fairly well handled with
Billy Mason and Silvia Ashton as the principal fun-makers.
UNIVERSAL SCREEN MAGAZiNE NO. 9, March 9.— An interesting
number containing subjects such as "Bee Culture," "*»n Ice Harvest on
the Hudson River," "j. erpetuating Dewey's Image," and an animated
clay cartoon entitled "A Hard Boiled Egg."
IT MAKES A DIFFERENCE (Rex), March 11. — A one-reel subject,
from a story by Ida M. Evans, featuring Dorothy Davenport, Morris
Foster, Irene Hunt and Edward H. Hearne. The former sweetheart of a
tight-fisted young farmer contrives to make him buy his wife a decent
looking gown. This so changes the wife's appearance that he falls in
love with her again. The first girl then marries her present lover. This
is presented in an average way, but the cast is agreeable and the idea
rather better than usual.
WANTA MAKE A DOLLAR? (Joker), March 10.— A comedy number,
by Jack Cunningham, featuring Wm. Franey, Gale Henry and others.
The former acts as a marriage broker and has a hard time finding a
husband for Gale. This is a characteristic number of the kind and has
numerous laughable spots in it.
SOME SPECIMENS (Nestor), March 12.— A comedy subject, by Jack
Cunningham, featuring Eddie Lyons and Lee Moran. One poses as a
botanist and the other as a mineralogist. The action is amusing. Both
get black eyes at their first meeting, but later become friends. Well-
directed and makes a comedy of good appeal.
Triangle Film Corporation
PASSION (Superpictures, Inc.), Feb. 26.— The fifth of "The Seven
Deadly Sins" is not a particularly strong representation of the sin re-
ferred to. The story deals with the unfortunate attachment of a young
Universal Film Mfg. Co. Specials
THE TORNADO (Bison), March 3.— In this two-reel number Jack
Ford qualifies as a rough-riding expert. His hand-to-hand struggle in
the cabin and escape by jumping from the roof to the back of his horse,
makes a stirring feature. The story is an ordinary Western offering,
but the presentation lifts it out of the general run. As a climax, the
hero leaps from his running horse to a moving train. A fine Western
offering.
THE GATES OF DOOM (Red Feather), March 5.— A five-reel story
of love and warfare in India, written by J. Grubb Alexander and pro-
duced by Charles Swickard. Clarie McDowell appears in a double role ;
Indore, a native woman, and Agatha, the daughter. The latter's father
is an English officer. Both mother and daughter are thrown into the
harsm of a native prince, but escape in a caravan. The girl is saved
from death on a funeral pyre at the close. This is enacted by a large
cast and contains numerous spectacular effects. The story has no great
1594
THE MOVING PICTURE WORLD
March 10, 1917
novelty in it, but is entertaining and moves along consistently. Others
in the cast are L. C. Shumway, Jack Connolly, Mark Fenton and Alfred
Allen.
liHSHERATION (Gold Seal), March 0. — A three-reel offering, by E.
Temple Thurston, featuring Elizabeth Risdon, Frederick Groves and
Guy Newall. The settings are ordinary and some of the scenes are
slightly disconnected, but the quality of the plot is unusual and quite
entertaining. The neglected young wife has but two years to live, accord-
ing to the specialists. She flirts with an old friend. Her husband learns
of the attachment and takes steps to break it Up. Later he discovers a
remedy which restores the wife to health. The number has some faults
of presentation, but possesses considerable strength in spite of this.
PATTY'S FEATURE FILLUM (L-KOl. March 7. -A good comic sub-
ject, featuring Fatty Voss, Gladys Roach and Uick Smith. The former
plays a movie star who goes to the theater <to watch himself in the
lilin.s. Some good burlesque work is done, including excerpts from the
"Cuckoo Weekly" and a melodrama. The snare drummer also makes a
funny feature. This contains some amusing novelties.
THE AMAZING ADVENTURE iK.xi, March 8.— A very pleasing
number of the romantic type, adapted by Harvey Gates, from a story by
E. M. Ingraham. Roberta Wilson, Kingsley Benedict and Hayward Mack
play the leads. The girl marries a down-and-out young man, who had
once saved her life in the mountains, but had forgotten the episode.
The story has a great deal of charm and is splendidly presented. A good
offering.
THE LAST CIGARETTE (Imp), March 9.— No. 1 of "The Perils of
the Secret Service." A two-reel subject, by George Bronson Howard
and Luther Reed, featuring Kingsley Benedict, Jay Belasco, Vola Smith
and Malcolm Blevins. Mr. Benedict plays the part of a detective who
masquerades as a social dilettante. He is captured by some foreign
conspirators, after being lured away by the girl at a ball in Washing-
ton, and escapes by means of an explosive cigarette. This holds the in-
terest firmly, though the denouement lacks something in the way of
force. The escape itself could have been made more convincing. The
general atmosphere of the production is very entertaining.
THE DRIFTER (Bison), March 10. — A two-reel Western number, by
Edna Rowell Schey, featuring Harry Carey as "Cheyenne Harry," the
bandit hero. In this number he meets a girl dressed in boy's clothes,
known as "The Kid." He holds up a wine room to get the money the
latter lost in gambling. Later he shoots the girl by mistake and then
risks his life to take care of her. This is highly romantic in flavor and
not altogether convincing, but holds the interest throughout.
THE PURPLE MASK, NO. 12 (Universal Special), March 12— Patsy
gets upon the trail of a milionaire named Philip Johnson in this num-
ber. He makes money in a questionable way, presumably through white
slavery, but so much has been cut out of the instalment that the plot
is quite obscure. Detective Kelly and his men are on the trial and
there is much mystery in the movements of all concerned. The num-
ber is short, from cutting, and hardly as strong as it should be to get
over well. ,
THE GIRL WHO LOST (Red Feather), March 12.— This three-reel
subject, by Calder Johnstone and Bess Meredyth, features Cleo Madison,
Roberta Wilson, Jack Nelson, Mollie Malone and Daniel Leighton. A
business man ruins the young sister of an actress named Isabel. The
actress, seeking revenge, lures to her side the business man's son, who
is engaged to be married. She gets a strong hold on the son and
threatens to ruin him unless the father marries her sister. This the
latter promises to do. This is not a particularly new plot and not very
strong in moral value. The cast is agreeable and makes the most of
the story.
BORDER WOLVES (Red Feather), March 12.— A two-reel number, by
George Marshall, featuring L. M. Wells, Jack Mulhall, Janet Eastman,
Neal Hart and Joe Rickson. This is a Western subject, in which a
tramp, who drops off a freight train in a little town, twice rescues
the heroine from trouble and eventually wins her hand. Gun-fighting
in a gambling house and an abduction of the girl are leading features.
The number is not exceptional in any way, but runs along entertain-
ingly and makes a pleasing offering.
World Pictures.
THE WSB OF DESIRE (March 5). — Ethel Clayton and a good sup-
porting cast appear in this five-reel drama on a conventional theme.
The story tells of a man who neglects his wife while he piles up a for-
tune and nearly loses her love. The picture is well produced. It is re-
viewed on another page of this issue.
Selznick Pictures
THE PRICE SHE PAID (February). — A seven-reel version of the
David Graham Phillips novel, this picture has been finely produced and
is acted with skill by Clara Kimball Young and her support. A want
of dramatic situations make it slow of action. It is reviewed at length
on another page of this issue.
Miscellaneous
AMERICA IS READY (M-C Film Co). — Five reels of scenes, showing
many things about this country's defenses such as the different kinds of
troops, the lighting ships, sailors, marines, West Point cadets, Plattsburg
men, etc. There is a good deal of movement in these pictures, and while
there is nothing sensational about the picture it is timely and interesting.
For a longer report see elsewhere in this issue.
Four Metros for March
All Big Features, One Based on a Chambers Novel, Are
Released on Program in March.
METRO PICTURES CORPORATION will release four unus-
ually strong screen attractions during March. The first
of these will be "The Barricade," released March 5 pro-
duced by Rolfe Photoplays, Inc., with Mabel Taliaferro in the
stellar role. This five-part drama of modern life was directed
by Edwin Carewe and photographed by John Arnold for the
Metro program. It affords the star an unparalleled outlet for
her dramatic powers. The star is supported by a capable cast,
including Clifford Bruce, last seen on the Metro program in
"The Devil at His Elbow;" Frank Currier, favorite of many
Metro wonderplays, and Robert Rendel.
Second in the list of the month's releases is "The Mortal Sin,"
a feature screen production with winsome Viola Dana as star.
This five-part photodrama has been written and directed by
John H. Collins and produced for the Metro program by Colum-
bia Pictures Corporation. It will be released March 12.
In the part of Jane Anderson, Miss Dana for the first time
in her screen career plays a married woman throughout the
production. Robert Walker plays George Anderson, the hus-
band. He has appeared with Miss Dana in "The Gates of
Eden" and "The Light of Happiness," and played opposite
Mabel Taliaferro in "A Wife by Proxy." Augustus rhillips has
the part of Emmet Standish, a publisher. He has been seen in
Miss Dana's support in "Threads of Fate," "The Gates of Eden"
and "The Light of Happiness," and formerly appeared with her
in many Edison features. Henry Leone, Louis B. Foley and
Ricca Allen are others prominent in the cast of "The Mortal
Sin."
The March 19 Metro release is a picture version of Robert
W. Chambers' famous novel, "The Hidden Children," with Har-
old Lockwood and May Allison as stars. Oscar Apfel directed
this feature production for the Yorke Film Corporation, and
the photography was done by Antonio Gaudio. "The Hidden
Children" is a story of the Revolutionary period, in the days
when the Iroquois Confederacy held its dread sway on the
northern boundary of the country. Harold Lockwood has the
part of Euan Loskiel, a brave young scout, and May Allison is
seen as Lois de Contrecoeur, who adopts the garb of a camp-
follower in rags to find her way to her mother, who is kept
prisoner in a far-away camp. Lester Cuneo, Lillian Hayward,
Lillian West and Henry Herbert are among the prominent
players appearing in the support of Mr. Lockwood and Miss
Allison in "The Hidden Children."
"His Father's Son," by Channing Pollock and Rennold Wolf,
which will be released on the Metro program March 26, has
for its co-stars Lionel Barrymore and Irene Hawley. George
D. Baker directed this five-part feature production for Rolfe
Photoplays, Inc., and it was adapted for the screen by June
Mathis
J. Dabney Barron is an irresponsible college youth devoting
his time and money to poker and automobiles and furnishes
Mr. Barrymore with a thoroughly congenial role, and Miss
Howley as Betty Arden has a part which will add to the laurels
she already has won in the screen world. Those two stars
appeared together in one of Metro's strongest offerings, "A
Yellow Streak." Mr. Barrymore has been seen in "The End of
the Tour," "The Brand of Cowardice," "Dorian's Divorce" and
other Metro wonderplays, and Miss Howley was co-star with
Ralph Herz in "The Purple Lady" and with William Nigh in
"Life's Shadows." The excellent cast which surrounds these
two stars includes Frank Currier, Charles Eldridge, George A.
Wright and Walter Horton, all well known to Metro patrons.
Three one-act Drew comedies and one Figman comedy will
be seen in March. These are "Handy Henry," starring Mr. and
Mrs. Sidney Drew, released March 5; "The High Cost of Liv-
ing," another Drew comedy, March 12; "A Modern Romance,"
a Metro-Rolma comedy starring Max Figman and Lolita Rob-
ertson, March 19, and "The Awakening of Helena Miner," again
with Mr. and Mrs. Sidney Drew, pre-eminent, in the realm of
wholesome piaylets for the screen, will be seen March 26.
MUTUAL ANNOUNCES CHANGE IN RELEASE
DATES.
The Mutual Film Corporation announces that the exigencies
of the trade have made it advisable to release on six days of
the week instead of seven, and therefore, starting March 5,
there 'will be no releases on Sunday of each week.
The Vogue comedy which has been appearing on that day
will hereafter be scheduled for Saturday, and "Reel Life," the
magazine of the screen, will be released on Thursdays.
It is the aim of Mutual to release twelve guaranteed "Fea-
turette" reels per week — an average of two reels per day, ex-
cluding Sundays.
NOTES GETS SOUTHERN RIGHTS TO "MASQUE
OF LIFE."
Marcus Notes, owner of the Imperial Film Exchange, of
Washington, D. C, has purchased the rights for eight Southern
states to "The Masque of Life." The states contracted for are
Alabama, Georgia, Florida, Tennessee, Mississippi, North and
South Carolina and Louisiana.
March 10, 1917
THE MOVING PICTURE WORLD
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"THE GIFT GIRL" (Bluebird).
Louise Lovely returns to the Bluebird program in this pro-
duction, week of March 26, as co-star with Rupert Julian, in a
photoplay founded on H. R. Durant's play, "Marcel's Birthday
Present." For Bluebird's purposes, "The Gift Girl" is con-
sidered a more appropriate title.
It has been more than three months since Miss Lovely ap-
pared on the Bluebird program, and her return promises her
Scene from "The Gift Girl" (Bluebird).
the best role she has ever appeared in. Rupert Julian directed
the feature. In the supporting company will be Emory John-
son, Rex Roselli, Wadsworth Harris and Frederick Montague.
The location of events in "The Gift Girl" are divided between
Persia and Paris, and the career of an English girl, living part
of her life in a Persian harem, are detailed in Bluebird's usual
clever photoplay. There are many exciting episodes, but the
picture will make its strongest apeal through the nature of its
plot and the beautiful settings and locations that have been
used to frame the action.
"THE WHIP" EIGHT MONTHS IN THE MAKING.
"When we started to make the scenario of 'The Whip,' we
never realized what an undertaking we had before us," said
Maurice Tourneur, who directed the production. "Though we
planned on making 'The Whip' much larger than a five reeler,
we had no exact idea of the length that the picture would be.
We wanted it to be complete and run ten reels if necessary, or
eight, as it is now. Had we realized the expense and the time
that it would take to make the picture, we might have hesi-
tated."
More than eight months were consumed in the actual taking
.of the picture. Special sets were built that used the entire
floor space of the Paragon studios. Many sets were so large
that the balconies at the studio had to be used to make room
for the yarious camera men who were to "shoot" at the sets.
For the mob scenes, thousands of extras were called in. Spe-
cial permission had to be secured to take the big wreck scenes
on one of the branches of the Pennsylvania Railroad. Due to
the special influence of William A. Brady, permission was
secured from the President of the Saratoga Race Track to have
the big race scenes taken during the race meet held last sum-
mer. Because of the life-long friendship of Mr. Brady with
the residents of Long Branch, he was allowed to have scenes
taken for "The Whip" at the annual Long Branch horse show.
Another interesting and unusual scene was the Baby show at
Long Branch.
To make the wreck scene come up to the standard that Mr.
Tourneur had set for this production, the scene had to be taken
twice, for when the first train wreck scene was shown in the
projection room of the Paragon, Mr. Tourneur was not satisfied
and a new wreck scene had to be taken. The mere fact that
the cost of the 'wreck scenes in each case approximated $10,-
000.00, did not stop Mr. Tourneur from insisting upon a retake.
State right buyers throughout the country are aware of the
unusualness of "The Whip" as an offering for their exhibitors.
They are conscious that this is a modern, up-to-date feature
with plenty of publicity value. It is very likely that in the
near future a private showing will be arranged for "The
Whip." In the meantime the offices of the Paragon Films, Inc.
in the Longacre Building, New York, are kept busy answering
inquiries and closing for territorial rights for "The Whip."
GAUMONT'S PROGRAM FOR WEEK OF MARCH 11.
One of the most interesting pictures from the Gaumont Studios
for the week of March 11 shows through a microscope various
phenomena connected with the circulation of the blood. This
is "Reel Life" No. 46. The first Gaumont release of the week
through Mutual is "Tours Around the World" No. 18 March 13.
The Gabes Oasis on the edge of the Desert of Sahara and
Koursk, a town on the Siberian frontier, are the two places
contrasted on this reel. Both are highly entertaining.
The next day brings two Gaumont single reels to the screen.
These are The Mutual Weekly, of which no advance mention
can be made since it is only made up the day it is shipped, and
the split-reel "See America First" and the Gaumont Kartoon
Komic. The scenic takes spectators for a trip on the Missis-
sippi river from New Orleans to Baton Rouge, La. The car-
toon is called "They Say Pigs Is ± .gs."
"Reel Life" formerly had its first run on Sunday, but the
date has been changed to Thursday of each week. No. 46, is-
sued March 15, contains a highly varied and intensely inter-
esting number of pictures. "The Fluid of Life" shows the cir-
culation of the blood and its composition as viewed through
a microscope. "A Club-Rifle for the Police" will create general
interest because it pictures a new weapon which will eventually
be part of the equipment of all policemen. "Making the Cactus
Useful" is an exposition of the various uses to which this sup-
posedly useless plant has been put. It is used for fodder, for
making candy, and for making strong drink, to say nothing
of the spines that are used for phonograph needles. "Gold
Mining in Alaska" is portrayed in a series of interesting views.
"AN ACTRESS' ROMANCE" (Selig).
"An Actress' Romance," a forthcoming Selig release in Gen-
eral Film service, was written by Daisy Slocum, and produced
by Otis B. Thayer. The story had to do with the downfall and
later the reformation of the scion of a wealthy and aristo-
cratic family, and of the constancy of a woman who, through
Scene from "An Actress* Romance" (Selig).
the power of her great love, guides the man's feet into the
straight and narrow way. There is some beautiful photog-
raphy, a succession of elaborate sets are utilized and a capable
cast, makes "An Actress' Romance' all that can be desired.
On the same week's program is presented the first of a series
of four one-reel farce comedies to be released every week by
the Selig Company. The name of this comedy is "No Place
Like Home," and features an all-star cast, including that uni-
versally popular juvenile actress, little Lillian Wade.
1596
THE MOVING PICTURE WORLD
March 10, 1917
Forthcoming Bluebirds
Six Especially Good Productions Promised in Schedule to
April 16.
SIX especially good productions are promised among forth-
coming Bluebirds in a schedule that has been completed
to April 16. Lynn P. Reynolds' "Mutiny," Ella Hall, in
"Polly Redhead," and Louise Lovely, in "The Gift Girl," have
already been referred to, in detail, as the releases for the last
three weeks in March.
On April 2 Violet Mersereau will begin the month with
"Susan's Gentleman," a play directed by Edwin Stevens, from
a story by Kate Jordan. The scenario was furnished by John
C. Brownell, who also assisted in the direction. In the sup-
porting company will be Sydney Dean, James O'Neill, Robert
Congston and Maud Cooling.
Wedgewood Nowell and Gypsy Hart will be featured ones in
"The Pulse of Life," scheduled for April 9. This attraction was
produced by Rex Ingram from E. Magnus Ingelton's story,
"Ships that Pass," and represents a colorful story of tragic
bent, the which Mr. Ingram has specialized in of late. Wm. J.
Dyer, Millard K. Wilson, Nicholas Duneaw and Dorothy Bar-
rett will be prominent in the supposing company.
■The Girl in the Checkered Coat," with Dorothy Phillips the
star, is a feature of exceptional merit. Miss Phillips has dem-
onstrated her artistry in several recent productions bearing
the Bluebird brand, but in this portrayal of two different char-
acters, carrying practically the major part of the plot, Miss
Phillips is declared to have excelled herself in the emotional
interpretations. E. Magnus Ingleton wrote the story and
Joseph De Grasse directed. Lon Chaney and William Stowell
will be featured as leaders of Miss Phillips' support.
"LITTLE LOST SISTER" (Selig).
"Little Lost Sister," the famous book and Play by "Virginia
Brooks, has been completed by Director Al Green at the Selig
studios, Los Angeles, and will be released as a Selig Red Seal
play through K-E-S-E service on Monday, March 12. The
production was filmed on an elaborate scale. As an instance
of this Director Green secured the use of one of the largest
factories where girls are employed in Los Angeles. These
scenes serve to introduce Vivian Reed, "the little lost sister"
of the story. Bessie Eyton is also given an opportunity for
splendid work as the daughter of riches who forsakes a life of
ease to devote her time to rescuing her less fortunate sisters
of the city. Others in the cast are Marion Warner, Eugenie
Besserer, George Fawcett, Joseph Singleton, Will Machin, Al.
W. Pilton and others.
JACK PICKFORD IN "THE DUMMY."
The celebrated stage success, "The Dummy," which was one
of the biggest sensations of two seasons ago, has been adapted
for the screen by the Famous Players, with Jack Pickford in
the title role, and is scheduled for release on March 15 by Para-
mount. '
It was this clever play by Harriet Ford and Harvey J. O'Hig-
gins in which Ernest Truex sprang into fame over night. It
is an interesting coincidence that it marks the first appearance
Scene from "The Dummy" (Famous Players)
of Jack Pickford as a Famous Player-Paramount star in his
own right, young Pickford having previously co-starred with
Louise Huff in "Great Expectations" and "Seventeen."
In "The Dummy," as the name indicates, the qualities of a
deaf-mute form the basis of the story. As a matter of fact
there is no real dummy in the story — a dime-novel-inspired
messenger boy pretending to be a dummy in order to outwit a
gang of kidnappers who have stolen the little daughter of
a very wealthy family. This peculiar character lends itself
to especial treatment on the screen because of the silence of
all the players.
Among those who appear in support of Jack Pickford in the
production are Frank Losee, Helen Green-, Edwin Stanley, Ruby
Hoffman and the ever delightful little Ethelmary Oakland.
NOVEL LIGHTING IN "THOSE WITHOUT SIN."
Though Lasky-Paramount photoplays have been notable for
their lighting effects ever since the founding of the company,
the producers have continued experimenting along these lines
and the fruit of this ceaseless endeavor on the part of Cecil
B. De Mille and Alvin Wyckoff and the camera staff at tne
Hollywood studio is shown in the production, "Those Without
Sin," in which Blanche Sweet is the star.
In this photoplay, the scenes of which are laid in and around
Richmond, Virginia, during the Civil War, the greater part oi
the action takes place at night. Instead of the usual blue tint
on a painfully light backgrounu, which so often signifies
"night" photography on the screen, the cameraman actually
did his work at night. The effect is weird and startling in its
reality. It is particularly appropriate that this photoplay
should have been handled in this manner because of the fact
that the action has to do to a large extent with the experiences
of a Confederate dispatch bearer. The secret formula by which
these scenes were obtained has not been divulged by the pro-
ducers, but it is apparent that a »orm of spot-light and back-
lighting was employed. Not only are these scenes taken as
close-ups, but long range yiews with a clean sweep before the
camera are also shown during the course of the picture.
Busy
at Belmont Studios
Production of Screen Comedies, Under the Direction of
Fritz Wintermeyer, Has Been Resumed.
After a slight interruption in their producing plans, the Bel-
mont Film Co. are again active in their studios at Yonkers, N.
Y., turning out the brand of comedies with which they recently
have been scoring so decisively. At the present time they are
working but one company, but plans are being formulated to
put two more companies to work in the very near future.
Fritz Wintermeyer is continuing as general director with
the organization and is in personal charge of the pictures now
being made. Mr. Wintermeyer's chief experience with comedy
screen productions has come from his association with Charles
Chaplin as director of the famous star when he was working
Fritz Wintermeyer and Assistants at Studio.
for the Essanay company. Previously Mr. Wintermeyer had
been with Thomas H. Ince at Niles, Cal., for a period of two
years, directing.
Under Mr. Wintermeyer's tutelage, other directors are being
groomed to take charge of the additional companies which the
Belmont people plan to put to work in the near future. Among
the possibilities for one of the new jobs is Blanche Stuart Scott,
who hopes to add to a list of somewhat unusual past per-
formances the distinction of being among the earliest of wo-
men comedy picture directors. Miss Scott attracted public at-
tention some years ago by driving an auto across the con-
tinent as an advertising "stunt" for one of the leading auto-
mobile manufacturing concerns. Later she took up aviation,
learning to fly at Hammondsport, N. Y., under the personal in-
struction of Glenn Curtiss. She is widely known as an ex-
hibition aviatrice throughout the country, particularly on the
Pacific Coast.
"IN THE HANDS OF THE LAW" (Moss).
"In the Hands of the Law," which B. S. Moss presents as a
timely story of circumstantial evidence, dealing with the sub-
ject from a new angle, and without the veil of propaganda, is
now complete in five reels, with Lois Meredith as one of the
stars, and ready for release on Muss' favorite territorial plan.
The story of In the Hands of the Law" visualizes the merci-
less inner workings of the present-day criminal court with
unhesitating pointedness, and possesses a love story of more
than conventional interest, involving complications in which
the heroine convicts the hero on circumstantial evidence,
brought out in new and unexpected treatment.
March 10, 1917
THE MOVING PICTURE WORLD
1597
Variety in Pathe Program
List of Releases for Week of March 11th Contains Many
Interesting Subjects.
PATHE'S program for the week of March 11th includes in
a list of great variety, the last episode of "Pearl of the
Army" and the second of the recently announced series
of Pathe-Max Linder comedies. The Gold Rooster feature for
the week is "The Empress," produced by the U. S. Amusement
Corporation under the direction of Madame Blache, featuring
Holbrook Blinn and Doris Kenyon, supported by William
Force and Lyne Donaldson. "The Empress" is a fast moving
melodrama of an artist and his model, the Man and the Woman
in the Dark. It is a dramatic story acted by a splendid cast
composed of people with big names, working under the super-
vision of an artist.
The fifteenth episode of "Pearl of the Army" is entitled "The
Colonel's Orderly." The big serial which has broken all records
comes to its close and the absorbing mystery is solved.
"Cat's Paw and Scape Goat" is the title of "Patria" No. 9.
It contains an attempt on the part of Donald Parr's rival to
blacken his reputation in the eyes of Patria and also the spec-
tacular death of De Lima in a terrific explosion.
•'Max in a Difficult Position" is the title of the second of the
Pathe-Max Linder comedies, picked as the best work of this
famous comedian. The story tells how Max's trousers tear
in an inconvenient spot and how he does his best to hide the
fact. He is forced to admit that a social gathering is no
place for a shrinking violet like himself.
On the same reel is "Skinny Routs a Robber," produced by
the Rolin Film Company. Skinney, with his 200 pounds or
more affords a laugh for every pounu.
A one-reel Mittenthal Comedy called "Hooey's Heroes" is a
story about Weeping Winnie, the Willain's Wife, Heinie and
Louis and the Wild Willain. Heinie decides to have Peace even
if he has to fight for it.
The twenty-second number of the Florence Rose Fashions,
entitled "As the Day Wanes" shows some of the most beautiful
girls in New York having tea in the famous Cocoanut Grove,
at Palm Beach. Miss Florence Rose announces that she will
be pleased to answer any questions about these clothes in the
newest fashions. Theater patrons should address her at No.
291 Fifth Avenue, New York.
On the same reel with the Fashion Picture is "Birds of Gay
Plumage" containing closeup views of paraKeets and cocatoos
in natural colors.
A split-reel International cartoon and scenic is made up of
"Thorns and Roses" drawn by George Herriman and "Artificial
Flowers in the Making." The program also contains Hearsi-
Pathe News No. 22 and No. 23; released March 14th and 17th,
respectively.
"SISTER AGAINST SISTER" (Fox).
The overwhelming influence of environment was never better
illustrated on the screen than in "Sister Against Sister," the
newest announced release from Fox Film Corporation.
The picture is scheduled at present for its premiere show-
ings on March 5. "Virginia Pearson heads a capable cast of
players in the production. Irving Cummings, who "will be seen
as a Fox actor for the first time, has the part opposite the beau-
tiful star.
"Sister Against Sister" gains immensely in the effect it seeks
through the fact that Miss Pearson appears in the title roles.
Her dual interpretation of Anne and Katherine Martin gives
her many opportunities for achievements in make-up as well as
in emotional work.
Like her star idol, little Katherine Lee also has a double
role. She plays Anne and Katherine as children, and her per-
formance of this difficult task will stand out prominently in all
the child acting that has been done for the screen.
Besides Katherine Lee, the ever-pleasing Jane is also in the
film. The rest of the company consists of Maud Hill, Walter
Law, Carl Torres, William and Archie Battista. Mary Murillo
wrote the 'script. James Vincent as in charge of the direction.
BLUEBIRD'S ADVERTISING CONTEST PROGRESSES.
Bluebird's February contest for exhibitors is progressing
more satisfactorily than the promoters had imagined it would.
Innovations are not always accepted at the outset, but Blue-
bird's advertising contest has found great favor among mov-
ing picture showmen in all parts of the country. The plan
has been fully explained and exhibitors are submitting their
ideas — the scope of the contest embracing lobby displays,
newspaper advertising and any special campaigns through
which managers are promoting public interest in "Bluebird
Day" at their theaters. The first contest ends February 28,
and the announcement of the prize winners will be made
before March 15.
THREE WILBUR SUBJECTS FINISHED.
Of the six pictures constituting the series of Crane Wilbur
features which David Horsley will release through the Mutual
Film Corporation five subjects have either been made or se-
lected for picturization. The features completed are "Love
Everlasting," "The Single Code" and "The Painted Lie," while
those decided upon are "The Eye of Envy" and "The Eleventh
Commandment."
Competition Keen for "Mothers of France"
Sarah Bernhardt Picture Partially Owned by the French
Government — Only One State to Each Buyer.
COMPETITION for the American control of "Mothers ot
France," the remarkable Sarah Bernhardt motion picture
owned in part by the French government and destined to
perpetuation in the records of France, has been so keenly
pursued that an official order has been telegraphed restricting
state right purchases to not more than one state for any in-
dividual buyer.
Louis Mercanton, who brought this picture to New York
some weeks ago and who was summoned to France for further
consultation before making definite arrangements, is said to be
again on his way to this country with instructions for the final
disposition of the rights for the United States and Canada.
In the interval S. L. Rothapfel has secured the first New
York showing for the Rialto Theater — the week beginning
Sunday, March 11. This, it is understood, was accomplished by
cable.
Pending the arrival of Mr. Mercanton, representing the So-
cieties Generale des Cinematographes Eclipse, which made the
picture in association with the authorities, an agency in New
York has the affairs of "Mothers of France" in charge, with the
expectation that they will be so completely in hand as to enable
the French director to close them up within a few hours after
reaching this port.
It was Mr. Mercanton who originated the idea of an intensely
patriotic French motion picture to be written for Mme. Bern-
hardt by Jean Richepin, the foremost dramatic poet of France
and member of the Academy. He enlisted the assistance of the
military and civil officials and personally directed the picture
in all stages of its making.
The government retains permanent ownership in all that part
of the completed photoplay depicting scenes in the trenches,
the field hospitals and other localities in the zone of actual
military operations. This is a formality of French law, and in
the present instance it serves to bind together all elements of
the picture which Mme. Bernhardt is said to have described as
"a message from the mothers of France to the mothers of
America perhaps facing a similarly poignant crisis."
BRENON FINISHES "THE ETERNAL SIN."
The numerous vicissitudes which have beset Herbert Bre-
non's production of "The Eternal Sin" for Selznick Pictures
have ended. The last scene in this unusual photodrama was
taken at the Brenon Studio last Tuesday, and within twenty-
four hours Mr. Brenon had packed up the entire negative and
taken it to Atlantic City. A moving picture theatre has been
engaged in that city and will be used by Mr. Brenon every
morning for the next few weeks in cutting, assembling and
titling his picture.
"ALADDIN UP-TO-DATE" (Essanay).
Bryant Washburn takes the lead in this Black Cat feature,
the first apearance of this star in a short production since his
feature-success, "Skinner's Dress Suit." The story is that of
Scene from "Aladdin Up-to-Date" (Essanay).
a "down-and-outer" who gets riches galore, as magically as did
Aladdin, then di covers he has been made the dupe of a forger.
Mr. Washburn has a role as pleasing as that of Skinner,
though along a different line. The plot has been well worked
out, revealing some very human situations, and the suspense
well withheld until the closing scenes. There is good rapid-
fire action from beginning to end. The photography and set-
tings are excellent. The production has a screen time of 28
minutes. It is being released through the General Film Service.
1598
THE MOVING PICTURE WORLD
March 10, 1917
Pallas-Morosco's March Program
Paramount to Release Features in Which Are Starred Kath-
lyn Williams, Vivian Martin, George Beban, House
Peters and Myrtle Stedman.
THERE is a great diversity of themes in the four Pallas-
Morosco productions which will be released by Paramount
during the month of March, witn Kathlyn Williams,
Vivian Martin, George Beban, House Peters and Myrtle Sted-
man in the respective stellar roles.
Political intrigue and a court story figure in "Out of the
Wreck," in which Kathlyn Williams will star on March 8. It
is a story which is taken from an actual incident in real life,
as it was told by a newspaper reporter to Maud E. Corsan, the
author of the photoplay. Among those in support of Miss Wil-
liams are William Clifford, William Conklin, William Winter
Jefferson, Don Bailey and Stella Razeto. The story deals With
the intent of one political factor to expose the past of the rival
candidate's wife, who has been tried for murder. The thrilling
recital of events which led up to the woman's arrest form the
theme of the plot.
"The Spirit of Romance," in which Vivian Martin stars, Is
a light fantasy relating the adventure of a little girl who was a
drudge in an antique shop, but whose winning personality at-
tracts the attention of a crabbed old millionaire. She has
always believed in a spirit called Romance — he has long since
come to believe that there is no such thing in life. His en-
deavor to prove the falsity of the little girl's dream forms one
of the most delightful stories in which Miss Martin has ever
appeared. "The Spirit of Romance" will be released on March
22, and some others appearing with Miss Martin in this picture
are Herbert Standing, Colin Chase, Elinor Hancock and George
Fisher.
George Beban's next Pallas picture is called "The Bond Be-
tween" and is scheduled for release on March 26. In this
production the celebrated Italian character actor has put away
the togs of the iceman which he wore in "His Sweetheart" and
has assumed the role of a white-haired Italian maestro. With
all the improvidence of a musician he has so neglected his
finances that he is forced to act as a watchman in an art gal-
lery while pursuing the precarious calling of a singing teacher.
It is one of the most lovable characterizations that Beban has
enacted on the screen, and the story develops a dramatic punch
■which makes it a most absorbing drama.
House Peters and Myrtle Stedman co-star in "As Men Love,"
which is scheduled for release on March 29. In this dramatic
production Miss Stedman plays the role of a society butterfly,
whose flittings break the long-standing friendship between her
husband and his chum. Though House Peters and Miss Sted-
man are in themselves a powerful drawing card, the producers
have added to the cast Jack W. Johnston — who was loaned by
Lasky for the picture — and Helen Jerome Eddy, who has already
won an enviable reputation for her clever work in Morosco
pictures. Lois Zellner, the author of the story, has cleverly
avoided the usual "eternal triangle" situation and has given
the story a twist which, coupled with the excellent cast, makes
it a notable production even for Pallas-Morosco.
while other parts are in the hands of well-known players.
Harrish Ingraham plays the artist; Mae Gaston is Diana Wel-
land; Marie Corteaux, the artist's model, and Ida Lewis ap-
pears as the lieutenant's mother.
"THE PAINTED LIE" (Horsley).
Crane Wilbur will make his reappearance as a star in the
Mutual array during the week of March 26. The vehicle
selected for his return is "The Painted Lie."
"The Painted Lie" is one of six feature productions starring
Mr. Wilbur, which David Horsley will release through the
Scene from "The Painted Lie" (Horsley).
Mutual, and is a most happy selection with which to begin
the series.
The photoplay was made from a scenario by Mr. Wilbur. The
principal character is Lieutenant Greyton, who is engaged to
Diana Welland. The story reaches intense dramatic heights
and had more than ordinary interest in its telling through the
treatment Mr. Wilbur has given his theme.
The part of Lieutenant Greyton is portrayed by Mr. Wilbur,
Kalem Infuses New Blood
Scott Sidney, Former Triangle, Pallas-Morosco Director, in
Charge of "A Daughter of Daring."
SCOTT SIDNEY is now directing rielen Gibson in her role of
the girl telegrapher in Kalem's series, "A Daughter of
Daring." His first release will be shown some time during
the month of March and has been named "The College Boy's
Special."
Back of Mr. Sidney's selection as the directing genius of
Kalem's one-part Railroad dramas, there is the earnest desire
of his employers to inject an atmosphere of freshness and spon-
taneity into the new series that will lift them far above the
ordinary pictures dependent upon thrills for their drawing
power.
Mr. Sidney joins the Kalem Company after compiling an
enviable record of successes produced for other firms. His
experience goes back more than twenty years -when he was
an actor, manager and director on the legitimate stage. For
three years he was under the New York Motion Picture Co.
banner and in that time produced eighty one and two-reel sub-
jects. More recently he has been with Pallas-Morosco and
prior to that connection he directed some big productions for
Triangle. He therefore comes to Kalem well fortified for the
demands that will be made upon his ingenuity by the "Daugh-
ter of Daring" scripts.
A new camera man has also been engaged to start simulta-
neously with Director Sidney, and the supporting company for
Miss Gibson will be increased as necessary. Exhibitors, it is
said, will be able to note the effect of this new blood immedi-
ately. Mr. Sidney is an indefatigable worker and completed
his first release in jig time. It is now being trimmed and will
be shipped several weeks before its showing date.
"FORTUNE PHOTOPLAYS" ARE READY.
The General Film Company has completed its plans for the
release of "Fortune Photoplays," the series based on the pick
of the stories that have appeared and will appear in the famous
Street & Smith group or" magazines. Commencing early in
March, one of these four-reel features will be issued weekly.
General Film feels that this series is the most important ever
announced for release by the company and is sure that exhibi-
tors will welcome it with delight. The titles of the first eight
pictures are as follows: ''The Inspirations of Harry Larrabee,"
"Mentioned in Confidence," "The Devil's Bait," "The Main
Spring," "The Yellow Bullet," "Clean Gun," "The Vengeance
of the Dead" and "The Best Man."
Particular attention is called to 'The Inspirations of Harry
Larrabee," the first release of "Fortune Photoplays." This pic-
ture, based on a story by Howard Fielding, published in "The
Popular," created a sensation when it appeared and will un-
doubtedly duplicate this record on the screen. It contain?
enough action to make several ordinary length pictures. Mar-
garet Landis, the lead, is faithful to her character throughout.
Clifford Gray, in his portrayal of the shy Mary, does a master-
ful piece of acting. Other memoers of the cast are Winifred
Greenwood, Frank Brownlee and William Ehfe.
In choosing this as the first of the great series, General Film
feels that by its acting, its photography and its dramatic power,
this drama is well fitted to stands as an example of the quality
of those to come.
FIRST "CONQUEST" PICTURES MARCH 1.
It is announced by Thomas A. Edison, Inc., that the first
five-reel group of pictures to be shown under the Edison Con-
quest Pictures brand will be released on Thursday, March 1.
This date will mark the beginning of a well-defined effort to
provide a program of pictures that, while retaining all of the
elements that have made the photoplay such a popular form
of amusement, will be entirely devoid of features that may be
considered objectionable. Sponsored by one of the first com-
panies that entered the motion picture field, and that always
has been noted for the cleanness of its productions, the project
promises to inaugurate a new era in the business and art of
photoplay. The success of the movement is assured from the
start, as already many exhibitors have contracted for the serv-
ice. W. W. Hodkinson will supervise the marketing of Con-
quest Pictures, and the complete details. of the method of re-
lease of the new productions will soon be announced.
MARGARITA FISCHER FEATURE POSTPONED.
The fourth of the Margarita Fischer series of Mutual Star
Productions, "The Devil's Assistant, " scheduled for release on
March 5, has been postponed until April 2. This has affordeu
the Mutual Film Corporation an opportunity to use this date
for the release of "The Girl From Rector's," a film version of
the Broadway success which in dramatic form had a record-
breaking run at Weber's Theater, New York City. Ruth Mc-
Tammany plays the lead in the film story, many scenes ot
which are taken at Rector's famous restaurant in New York
City.
(Continued on page 1638.)
l&y^i
Mam tin trance to
Univer$alC.ity,Cal,
A Review of the
Motion Picture
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Pacific Coast
1907- 1917
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March 10, 1917
THE MOVING PICTURE WORLD
Motion Picture Studios
of California
-
A Review of the Wonderful Development of the Film Produc-
ing Industry on the Pacific Coast— Recent News
of Some of the Big Plants
By G. P. von Harleman
IN the early spring of 1908 the late Frank Boggs, at the
head of a company of players, blazed the pioneer trail
to the Pacific Coast by establishing for Colonel William
N. Selig a motion picture studio at the corner of Seventh
and South Olive streets, in Los Angeles. It wasn't much of
a place, and a camera, a few lights and some painted scenery
were about the entire equipment. In the paity were James
L. McGee, Thomas Santschi, James Crosby, Harry Todd,
Gene Ward and Mrs. Boggs. Mr. Santschi and Mrs. McGee
are still in the employ of Mr. Selig here, the former being a
featured player and the latter western representative and
general manager for the Selig enterprises on the coast.
The Selig company has now two studios in Los Angeles.
One is located in Edendale, and at the present time leased by
the Keystone. The other is the Eastlake Park Zoo. This is
one of the show places in Los Angeles. It covers thirty-two
acres of ground and is situated in Mission Road, opposite
picturesque Eastlake Park. The Chicago film manufacturer
has here one of the largest animal collections in the United
States, including many rare specimens. The entrance to the
Zoo is beautiful. The design was executed by Carlos Ro-
manelli, an Italian sculptor, and the figures of the animals
on the pedestal between the gates were modeled from beasts
within the grounds.
Matching the entrance in striking and imposing appear-
ance is the home of the lions and tigers. It is mission style,
the great patio in well kept lawn. The home of the ele-
phants, some distance away, is in the same style of archi-
tecture. So, too, is the large amusement pavilion. There
are many buildings on the grounds, among them the costume
rooms, special storage structures, monkey pavilion, animal
cages, bear houses, and the many buildings devoted to the
sheltering of birds large and small.
The Selig Zoo is one of the playgrounds of Los Angeles.
During the summer time merry picnickers invade the place
and local organizations hold festivals with many thousand
people participating. Mr. Selig adds to his large animal
collection whenever he has the opportunity, and before the
war he used to buy animals from all parts of the world, and
receive several times a year large shipments from Hagenbeck,
in Hamburg, and Jarmack, in London. The only place now
left open is Australia and the East Indies. The Zoo received
a large shipment of valuable animals from Australia recently,
including several kangaroos and many beautiful birds. An-
other recent addition to the Zoo was a collection of fifty
peacocks.
The studio part of the Selig Polyscope Company is at the
extreme rear end of the Park, separated from the public
grounds by artistic walls, replicas of the great city walls of
ancient times. Near the stages are large concrete dressing
rooms. In the rear of the stages are the extensive carpen-
ter shops, property rooms and quarters for the scenic artists.
In the garage are numbered stalls, each employee — official,
director, actor or other- — owning a machine having his or
her individual storage place. Along the southern side are
the corrals for the animals other than those in the category
of the wild sort. There are stables for the ponies and the
many horses; here, too, are quartered a dozen or more cam-
els.
Colonel Selig operates at the present time two companies
in Los Angeles, and two large productions are now being
filmed. Director Colin Campbell is producing a large fea-
ture treating the question of capital punishment, the tem-
porary title of which is "Who Shall Take My Life?" The
picture probably will be in eight reels. The cast includes
Fritzi Brunette, Tom Santschi, Bessie Eyton, Eugenie Bes-
serer, Harry Lonsdale and Al Filson. Director Al Green
is producing another large picture, the title of which is "Lit-
tle Lost Sister," from a story by Virginia Brooks. Several
pretentious sets were built for this picture. The cast in-
cludes Vivian Reed, Bessie Eyton, Marion Warner, Joe Sin-
gleton and Will Aitken.
N. Y. M. P. Comes to Coast in 1909.
The next company to reach the Pacific Coast was the New
York Motion Picture Corporation. As a matter of prelim-
inary history, it might be -of interest to mention that the
inception of this large film manufacturing enterprise dates
back to 1908, when Adam Kessel, Jr., Charles Kessel and
Charles O. Baumann pooled their assets, which were ex-
tremely thin, and undertook to produce single reel pictures
at a tiny studio at Coytesville, N. J. Kessel & Baumann, in
the fall of 1909, dispatched a company of seventeen to Los
Angeles, to continue the work of filming the one-reelers,
which, incidentally, were known, by the brand name of
"Bison." Fred J. Balshofer was cameraman and general
manager, and those under his supervision included J. Bar-
ney Sherry, Charles K. French (both of whom still are with
the company), Jane Darrell, Evelyn Graham, William Ed-
wards, William Gibbons, Charles Avery, Charles Inslee,
James Youngdeer and Red Wing. The company estab-
lished itself in the suburb of Edendale, on a tract of land
graced only by a four-room bungalow and a barn. This
Mack Sennett Keystone Studios, Los Angeles, Cal.
1600
THE MOVING PICTURE WORLD
March 10, 1917
same tract, since then considerably extended, is now the site
of the Keystone producing, plant.
The first picture turned out of the new plant was of an
Italian nature, and its scenes were made in and about the
orange groves of Pasadena. Then attention was directed at
the making of Indian and military plays, for which there was
a growing demand throughout the country. Kessel & Bau-
mann enlarged their facilities from week to week. It was
not long before the weekly expenditures of the organization
approximated $1,500. Of this amount about $600 was spent
for salaries.
About two years after the establishment of the company
The Bernstein Studios with Mr. Bernstein, Director Jack
Pratt and Harry Jay Smith in Foreground.
at the Edendale plant, Kessel & Baumann engaged Thomas
H. Ince in New York and sent him to the coast to direct.
ln.ee 'made only two or three single-reelers at the Edendale
studio. Shortly after his arrival he had "discovered" the
18,000-acre ranch in the Santa Monica mountains, and
obtained possession of it. This is now known as Inceville.
Upon, luce's arrival on the coast Balshofer relinquished
to him the directorial reins and himself assumed the position
of business manager. Thereupon there began a renewed
campaign of -expansion. Ince engaged more actors, built
several structures on the Inceville domain and, in general,
undertook to improve conditions in every respect. Among
those who were associated with the organization- about this
time and some prior to it were such well-known figures as
Charles Giblyn, Francis Ford, Burton King, Ethel Grandin,
Frank Montgomery, Harold Lockwood, Edna Maison and
Anna Little.
Following the making of several single-reel plays at Ince-
ville Ince decided to introduce an innovation by offering to
the market a "feature." So he produced "War on the Plains,"
a thrilling Indian drama, the length of which was two reels.
It proved a success and he made another, "Custer's Last
Fight." Then followed more Indian two-reelers, with an
occasional Irish or Dutch picture intervening.
It chanced that as Ince moved to Inceville the entire per-
sonnel and equipmen't of the "Miller Brothers' 101 Ranch
Show" arrived in Southern California to hibernate. Ince
contracted with the Miller Brothers for the use of the entire
outfit. The number of weekly productions was increased
from one to two two-reelers, and the "Kay-Bee" brand was
inaugurated. Still later "Domino" came into being.
With the termination of its contract with the Mutual pro-
gram and the attendant organization of the Triangle Film
Corporation the company planned the construction of what is
now generally regarded as one of the most completely
equipped and handsomest motion picture producing plants
in the country — the Ince Studios at Culver City, where the
Triangle-Kay Bee plays are filmed. Plans for this institu-
tion were drawn in the summer of 1915 and in the Spring of
1916 the plans became the new headquarters for the com-
pany.
Biograph Came West for One Picture.
The Biograph was the next company to reach Los An-
geles, arriving here in January, 1910. At this time it only
remained thirteen weeks. Among the part}' were General
Manager Hammer, D. W. Griffith, director, and Lee Dough-
erty. The first studio was at Washington street and Grand
avenue. The company undertook the trip for the express
Fine Arts Studio.
purpose of filming ' Ramona" in authentic locations. The
Biograph sent companies to the coast every year until 1916,
when producing activities were suspended.
Essanay a Pioneer, Too.
An Essanay company of players under Gilbert M. Ander-
son left Chicago on Sept. 8, 1909, stopping at Denver,
El Paso and Santa Barbara. In 1910 a company was located
at Niles, Cal. Essanay at present is not producing on the
coast. The studio at Niles has been closed for more than a
year, and the Los Angeles studio was abandoned when Char-
lie Chaplin went with Mutual. V. R. Day, special represen-
tative of the Essanay Film Company, is now at Los Angeles,
where are being taken scenes for a feature production. The
company is occupying the old studios of the Culver City Film
Company at Culver City. The production is under direction
of Dave Hartford. When the picture is finished Mr. Day
will return to Chicago.
Kalem Centering Activity at Glendale.
In November, 1910, William Wright, now treasurer of the
Kalem Company, came to Lo's Angeles .to establish a studio.
Panorama View of Selig Zoa
March 10, 1917
THE MOVING PICTURE WORLD
1601
Mr. Wright found the ideal site in Glendale, and in pic-
turesque Verdugo Canyon he built Kalem's first Western
studio.
In addition to building the outdoor studio in 1910, one of
Wright's tasks was to put up a log cabin for Kalem's Indian
thrillers. There were no logs to be had. Mr. Wright sought
die aid of William H. Clune and together they located a num-
ber of telegraph poles sufficient to build the cabin. The
poles were transported several hundred miles.
in December, 1910, Kalem's first California company ar-
rived from New York. Headed by Kenean Buel, the director,
were Alice Joyce, Mr. and Mrs. George Melford, Judson Mel-
ford, Jane Wolfe, Frank Lanning, Howard Oswald, Frank
Brady, Knute Rahmn and Daisy Smith.
Early in 1911 Carlyle Blackwell and the late William H.
West joined Kalem's Glendale company. Kalem, specializ-
ing on Western pictures, found the one reel a week from
California insufficient to supply the demand. An additional
studio was therefore opened at Santa Monica, where Ruth
Roland, Marin Sais, Ed Coxen and Marshall Neilan were
featured. Later when the Santa Monica company became a
comedy organization, John E. Brennan joined the party of
fun makers.
George Melford succeeded Kenean Buel as director at the
Glendale studio, Buel going to Florida for Kalem, taking
with him from New York Miriam Cooper, Anna Nilsson,
Guy Coombs and Hal Clements.
In 1913 Kalem moved the Glendale studio from the Verdu-
go Canyon location to the present site on Verdugo Road.
An additional studio was built at Hollywood, with Carlyle
Blackwell directing. Then Marshal Neilan came to Holly-
]
Frisco." At present Mr. Home is directing "The American
Girl" series. . .. ,
Helen Gibson, who followed Miss Holmes in the railroad
series, "A Daughter of Daring," then joined the Kalem
tanks and carried the subject into its third year.
In December, 1916, Phil Lang, editor for Kalem since 1911,
came to Glendale, to work in intimate touch with the pro-
ducers. Mr. Lang was joined later by Mr. Wright, again on
an investigating expedition. Additional acreage was secured
at Glendale on a long lease and the work of building a big
interior studio and doubling the outdoor stage space was
1
Kalem's New Interior Studio Under Construction at Glendale
Kalem's First California Studio, Verdugo Canyon, Glendale,
California.
wood to direct a Kalem comedy company. Neilan intro-
duced Lloyd V. Hamilton and Bud Duncan, "Ham" and
"Bud."
J. P. McGowan came West, after directing at Kalem's
New York studio, and produced "The Hazards of Helen,"
featuring Helen Holmes.
In 1914, James W. Home succeeded George Melford as
director, Home's first work being "The Girl Detective"
series, which he followed with "Mysteries of the Grand Ho-
tel," "Stingaree," "The Social Pirates," and "The Girl From
begun, under the direction of Storm V. Boyd, Jr., for eight
years Kalem's technical director.
Mr. Lang, manager of production, still acts as scenario
editor, with the assistance of Frank Howard Clark and Wil-
liam Piggot, formerly editor for American.
Kalem is transferring to Glendale from the Hollywood
stud.o, which they have disposed of, the Ham comedy com-
pany, directed by Al Santell, and "The Daughter of Daring"
company, featuring Helen Gibson, directed by Scott Sidney.
' The American Girl" series and the "Stingaree" series are
being produced, while every facility has been prepared for
the Grant, Police Reporter," series company, featuring
George Larkin and Ollie Kirkby, under the direction of Rob-
ert Ellis, this Kalem organization heretofore working in
Jacksonville, Florida.
Horsley Hollywood's First Comer.
David Horsley's Nestor forces were the first motion picture
players to invade Hollywood, Mr. Horsley renting buildings
for studio purposes at the corner of Sunset boulevard and
Gower street and occupying them in October, 1911. He was
also the first manufacturer to bring three companies to Cali-
fornia. These were under Thomas Ricketts, producing
dramas; Milton Fahrney, westerns, and Al E. Christie, com-
edies. On May 20 following the company was merged with
the Universal.
David Horsley's new Los Angeles studios, at Main and
Washington streets, are now completed. The buildings and
yard cover an acre of 300x350 feet, situated directly in the
and Studio at Los Angeles, Cal.
1602
THE MOVING PICTURE WORLD
March 10, 1911
rear of the Rostock Arena and Jungle, the park in which the
Bostock animals are quartered.
There is an arena 144 by 144 feet surrounded by walls
twenty feet high, built to take only animal pictures. This
arena is constructed like a great hexagon, the camera being
mounted in the middle at the apex of six triangles, which
spread away to the circumference, like so many enormous
fans.
The director and the cameraman are stationed on a con-
crete platform in the center of this arena, from which place
one camera can cover all parts of the arena from one setting.
The housing for the camera is made of reinforced concrete.
Christie Studios.
It is surrounded by a moat, six feet wide and four feet deep,
filled with water and crossed by the dividing fences. By
plunging into the water and coming to the surface on the
other side of the fence the players who work face to face
with the animals without intervening bars can easily escape
in case of attack.
Each of the sections is planted with typical trees and
shrubs, vines and grasses that give the character of the loca-
tion to pictures — that is, bears, panthers and pumas have
Rocky Mountain and general North American scenes, while
lions, tigers leopards, kangaroos and like animals are shown
in their native wilds, away into a purple distance; huge, mis-
shapen ledges of rock with a broken sandy foreground com-
plete the picture of desolation. By a clever device, this last
arena is so managed that in a few moments the background
can be changed to a marine view and other effects.
Lying immediately west of the arena are the property
rooms of the stage proper, in connection with half of the
scene dock. The property room is on the east end of the
stage, which is 70x140 feet, and spanned by sixteen struc-
tural steel trusses which carry the diffusers and canvas roof.
This roofing and the diffusers are operated by means of
geared shafting. The floor is constructed of the best ma-
terial, laid on concrete foundations so as to do away with all
vibration. Adjoining the steel work on the west end of
the stage is the other half of the scene dock, public dressing
rooms, lavatories, etc. These rooms are equipped with all
modern facilities, including lockers, dressers, electric lights,
etc., and are ventilated from above by skylights as well as by
openings at either end of the room.
The stage and arena offer accommodation for six companies
in addition to the facilities it provides for making animal pic-
tures. The Horsley studios are at the present time operat-
ing two companies. One is under the direction of Milton H.
Fahrney, featuring George Ovey in one-reel comedies, the
other under the direction of Crane Wilbur, who also plays the
lead in five-reel productions.
Universal Grows Fast in Two Years.
The Universal, as before stated, took over the Nestor
studio on May 20, 1912. On July 12 following the company
acquired the great plot of ground across the street, now the
home of the L-KO Company. The next month William H.
Swanson, then treasurer of the company, leased 1,299 acres at
the end of San Fernando Valley, adjoining Griffith Park, and
nqw known as the old ranch. In August, 1914, the company
gave up this property, destroying the structures for picture
purposes, and moved to the present site, ground for building
on which had been broken the previous day. Early in 1915
the Universal again acquired the old ranch and still holds it.
Carl Laemmle in the spring of 1912 made pictures for his
Portion of Studio of American Film Co. (Inc.),
Santa Barbara.
Imp brand at a studio on Brooklyn Heights, but abandoned
the plant on the organization of the Universal. Universal
City was formally opened in March, 1915.
Carl Laemmle, president of the Universal, turned the
golden key in the lock of the gate to the entrance to Uni-
versal City on March 15, 1915. There were then sixteen
producing companies engaged in the manufacture of films,
ranging from one to three reels and occasionally a four or
five-reel feature.
Panoramic View of Ince
March 10, 1917
THE MOVING PICTURE WORLD
1603
Since then Universal City has grown by leaps and bounds,
the laboratories having tripled in size, the production, tech-
nical, art, property and wardrobe buildings having expanded,
and the stage space, both exterior and interior, has increased
more than fourfold.
Today between twenty-five and thirty companies are at
work day and night to keep up with the demand for Universal
films, and the cost of production of the photoplays, forty
reels of which are turned out weekly, easily has tripled the
cost of two years ago.
"The making of our plays for the screen," said General
Manager H. O. Davis, "means an annual expenditure of fully
$3,000,000. If these plays were made in the unsystematic way
that formerly prevailed it is safe to say that a million dollars
would be tacked on to this sum. By the methods now in
operation at Universal City we know just how each dollar
is to be spent and each dollar that goes into the picture rem.
ders its entire value in the production of the play, whether it
be a single-reeler or a five or six-reel feature production.
"There is a thorough understanding regarding the cost
among the directors, the production manager, the technical
department and the superintendent of photoplay before the
actual picturization of the play begins, and so perfect is this
understanding and so harmoniously do all the parties con-
cerned work in the making of the play that frequently the
picture is completed several hundred dollars under the
amount allowed for its production.
William Fox Hollywood Studios.
"What is the value of the Universal City plant at the "pres-
ent time? With the improvements that have been made
during the past year — electric light studios and additional
equipment, laboratory additions and new stages — I should say
that the Pacific Coast studios of the company and the 230
acres upon which they are located represent a value of several
millions.
"The greatest stage space in the world is to be found at
Universal City, amounting to 175,000 square feet, occupying
something like four acres. There is ample room for fifty
companies to work with comfort even with unusually large
settings for their productions."
Universal City, in addition to the regular departments to
be found at anv motion picture studio, maintains a thoroughly
equipped hospital, a police department, a fire department, sev-
eral restaurants, garages, and a zoo complete in every respect.
Lions, leopards, tigers, elephants, jaguars and other beasts
Lasky Stages. Glass Enclosed Studio in Background.
of the jungle are all trained thoroughly and frequently and
are used in photoplays where wild animals are required.
H. O. Davis is vice president of the Universal company and
general manager of Universal City; E. G. Patterson, secretary;
H. R. Hough, controller; O. L. Sellers, production manager;
S. C. Burr, assistant production manager; Eugene B. Lewis,
scenario editor; Eugenie Magnus Ingleton, scenario editress;
George W. Elkins, cashier; H. H. Barter, technical director;
John M. Nickolaus, superintendent of photography; Edward
Ullman, chief of cameramen; Dr. Lloyd B. Mace, in charge
of hospital; George Ingleton, librarian; Marshall Stedman,
engaging director; M. G. Jonas, publicity manager; L. H.
Buell, purchasing agent.
Keystone Nearly Five Years on Coast.
Production of Keystone pictures began on July 4, 1912, on
which date Mack Sennett took a small party of players, in-
cluding Mabel Normand and Ford Sterling, to Fort Lee, N. J.
Sennett had been working as an actor and a director of com-
edy films in another company. Kessel and Baumann were
friends of his and the idea occurred to them that Sennett
should branch out and use his intellectual resources for his
own profit.
At that period it looked very easy and simple. As far as
they could see, all you had to do in order to launch a motion
picture company was to buy a camera, employ actors, stick
the party of the second part in front of the party of the
first, turn the crank and — well, there you were!
Studios, Culver City, Cal.
1604
THE MOVING PICTURE WORLD
March 10, 1917
Tliey had not got far into the business before they realized
what appalling odds they were up against.- They scraped
together what little- money they could get hold of and began
taking their first pictures. Their eyes, even at that time,
were on California as a studio location; hut they couldn't
raise the price. Wherefore they decided to take the first
Keystone comedies at Fort Lee.
Mabel Normand was engaged as the first leading woman.
The first day they started out in grand style in a hired auto-
mobile. They found a good-natured man over at Fort Lee
who loaned them his house. The interior of the house was
too dark to take pictures and there were no lights available.
As he simply had to have an interior, Sennett moved his
friend's furniture out on the lawn and took the "interior"
there.
When he came to settle the automobile bill that first day
Sennett had to dig up twenty dollars. As the whole payroll
of the company only amounted to fifteen dollars at that time,
they decided they would have to cut out the automobile.
Thereafter the little Keystone company plodded out to work
every day in the street cars. And when the actors got to
the end of the street car line they went on the human hoof.
The cameraman carried the camera over his shoulder and the
actors packed the props on their back's. Being very husky
by nature, Sennett took to himself the honor and distinction
of carrying most of the scenery on his own back.
The poor little Keystone company speedily became the butt
of the town. One day an actor rolled by in a big automobile
gayly decorated with "chickens." As the Keystone actors
climbed hastily into the gutter to avoid being rolled over, the
actor sang out "How's the walking, Mack?"
Some time later, when Sennett was the proprietor of
twenty comedy companies and was running between thirty
and forty automobiles every day, that same actor came around
to the studio and asked for a job. In the interval he had
accumulated some very intimate information about walking.
He knew all about walking.
These, however, were but incidents. There was a real
tragedy connected with those first Fort Lee pictures.
The first cameraman was a Russian. He looked like a mil-
lion dollars. He let it be generally understood that he in-
vented the art of photography and that he had to leave
Europe because the kings threatened to go to war with each
other to see which should get him as court photographer.
He insinuated that the filming of pictures was so easy for
him that he generally wrote a book about something while
he was turning the crank. He talked about cameras in such
technical terms that no one could understand him; in fact, he
couldn't understand himself. Naturally Sennett let him have
his own way about the photography part and trusted his
judgment.
The circumstances were such that they were not able to
see. their first picture at once. The first film was sent to
the factory for development; meanwhile they went ahead and
produced five more comedies.
When they went proudly over to the factory to see their
first picture run off a crushing disappointment awaited them.
The Russian cameraman had turned the crank less than half
fast enough. The figures in the comedy looked like jumping
marionettes. Their entire output of five comedies was
spoiled.
At this time they seriously considered the advisability of
throwing up the sponge. The only reason they went on was
the instinctive horror that any lighting heart has of quitting.
They didn't want to go on; but they wouldn't quit. At a
very gloomy little business meeting the partners pulled out
their watches, yanked out their stickpins and pulled off their
rings and put them in a pile in the middle of the table. The
accumulated pile was "hocked" for funds to enable the little
company to make the trip to California.
In September, 1912, Mack Sennett and his players came to
Los Angeles and took possession of the studio that had been
the original site of the Bison company. The older division of
the New York Motion Picture Corporation had removed to
Santa Ynez Canyon near the end of 1911. It wasn't much
of a studio. A vacant lot, a couple of dilapidated sheds and
a rickety stage were about all. Mack Sennett did most of the
work himself. He wrote all the scenarios, lent a hand with
the scenery, acted as telephone girl and gateman most of the
time. Aftet the day's work as an actor, he came back at
nigl t and cut him unt 1 early morning.
When Bennett's first Californ'a comedy was sent east the
verd ct \\ :is quick and positive. It was punk. Nobody would
buy it.
With bulldog tenacity lie struggled on. Finally he landed
with a comedy in which he had no faith and which was a care-
less makeshift affair. A Grand Army of the Republic con-
vention happened to be in Los Angeles. Without any very
definite idea in mind, Sennett had his cameraman take pic-
tures of this parade. From another company he bought
some cast-off battle pictures. He rigged up one of his come-
dians as a soldier, had him dash in and out of some smoke
from a smudge pot and make up a ramshackle comedy out
of it. For some reason or other, this was an instant hit.
The East demanded more like it.
The Keystone found itself all of a sudden on the map.
The demand for Keystone comedies soon became so great
that the one little company couldn't meet the demand. An-
other company became absolutely necessary. Where were
they to get a director and how were they to pay for a direc-
tor?
Mabel Normand threw herself into the breach. She of-
fered to direct a company herself. Miss Normand, accord-
ingly, became the first woman director of comedies. The
actors who worked in her first company say there were occa-
si( nally some wild scenes. She was not what you call a
phlegmatic director, but she was a good one.
When the Keystone once got going its rise was rapid.
Today the open air stages of the Keystone Film Company
cover five acres. In addition to this are buildings of wood,
brick and concrete, housing all the industries to be found
in the average city of several thousand population, including
a five-story planing mill and restaurant.
Another feature of the Mack Sennett Keystone studios is
the big open air plunge, which is electrically heated. When
not in use for pictures it is at the disposal of the actors, who
may bathe in it whenever they, desire. A modern cafeteria
is conducted bv t'"c rompanv. Her? everybody employed at
Panorama of Universal City, CaL,
March 10, 1917
THE MOVING PICTURE WORLD
1605
the plant may obtain the best of food at prices considerably
lower than are demanded downtown.
In the planing mill is made everything from patrol wagons
to the various sections of Swiss-chalet bungalows and sky-
scrapers. The painters supply the realistic touches, which
arc given finish by wall paper and designers' department. All
kinds of mechanical devices are made in the machine shops,
and in the big garage the scores of autos used in the Key-
stone's activities are' housed and kept in repair. Many
touches of humor are added to the comedies by the sign
painters' staff. The plumbing department is kept busy pro-
viding water and sewerage connections wherever necessary.
Separate buildings are maintained for the general offices,
scenario and publicity departments and for other activities
allied with the manufacture of motion pictures.
The studios compose quite a city within a city, thriving
with industry and giving employment to more than a thou-
sand people, in one capacity or another.
Horkheimers Have Been Manufacturing Five Years.
H. M. Horkheimer came to Southern California in 1912.
He was a showman of a varied career in all lines of the
amusement business, from ticket seller for a circus to produc-
ing manager for the legitimate stage.
At the time, most theatrical men were seeking to discredit
photodrama, but Horkheimer thought he saw a future for
screen entertainment. On the impulse, without knowing the
first thing about picture making — he hadn't even seen a cine-
matographic camera up to that time — he decided to get into
the business for himself.
It was just about the time when others were plunging in.
The fact that his total capital was only $7,000 did not deter
Mr. Horkheimer. Having decided to become a photoplay
producer he wasn't long in finding a studio — or what was
called one in those days. It was a small affair which had
just been vacated by the Edison company under J. Searle
Dawley. It consisted of one Small building and a platform
25 by 75 feet which served for a stage. Under the one roof
were the dressing rooms, offices, carpenter shops, laboratory,
property departments and the half dozen other necessary
adjuncts — in miniature, of course.
On invoicing, it was found that the place was shy about*
everything needed to make picture. So a lot of paraphernalia
was ordered. It came to nine thousand dollars more than
"H. M." had. Did it feaze him? Not a minute. He gathered
together half a dozen actors, some carpenters and stage
hands, a cameraman and a few laboratory assistants and
began "to shoot" his first picture. All told, the first week's
payroll numbered twelve people and the operating expense
totaled about $500.
Today, after three and one-half years, the Balboa studio
occupies all four corners of the two intersecting streets
where it started. A score of buildings painted uniformly
green and white and surrounded by landscape gardening are
required to shelter the various departments. The company
roster has some three hundred and fifty names as regular
employes, of which a' third are players.
Not long after he got started H. M. Horkheimer found
that he needed assistance. So he invited his brother, Elwood
D. Horkheimer, to come west and join him. E. D. accepted
and became the company's secretary and treasurer. H. M.
Horkheimer is president and general manager.
The original building was soon outgrown. So a piece of
property was acquired across the street and on this a modern
outdoor stage was erected and supplemented with carpenter
shops, scene docks, property rooms and the like. The gen-
eral offices and scenario department were housed in an ad-
joining bungalow. Since then the first building has been
remodeled and serves now to accommodate the laboratory
and wardrobe departments.
Subsequently, these quarters proved even too small. To
make room for an inclosed studio the bungalow offices were
moved to the third corner across the street. Adjoining
thereto, a garage big enough to hold twenty cars was built.
Then a papier mache department was added and several
large warehouses. The latter give shelter to Balboa's mag-
nificent stock of props and furniture. This studio makes a
point of owning everything it uses. It requires a large
investment, but is found more economical in the long run
than renting.
For some time the fourth corner of Sixth and Alamitos
streets was used to erect large sets on, which could not be
provided for on the stage. But with the beginning of the new
year construction of the finest stage in Southern California
was started. It has just recently been completed at a cost of
$20,000. It has a hardwood floor and a system of overhead
work for controlling the diffusers from a central station.
This stage is 200 feet square and will be extended another
hundred feet in the near future. It is flanked on one side by
a battery of thirteen private offices for directors. On the
other side will be twenty of the most modern dressing rooms
constructible. In early spring ground- is to be broken for a
glassed-in studio, 150 by 200 feet, the largest in the industry.
As the Balboa plant stands today it represents an invest-
ment of $400,000. Plans have already been matured for fur-
ther enlargements to be made during the coming year.
Many Buildings at Fine Arts Plant.
What is now known as the Fine Arts Studio at 4500 Sunset
Boulevard, Los Angeles, was a residence property five years
ago, and was converted into a studio of toy dimensions by
a pioneer producing company which soon went broke. The
Kinemacolor company next took possession, and after a year
or so the Reliance and Majestic companies moved in during
the early winter of 1914, and for eighteen months thereafter
produced pictures for the Mutual program — the studio being
then known as the Reliance-Majestic.
When the new Triangle interests were formed the Majestic
Company under the general management of D. W. Griffith
became connected with the Triangle Program, and since the
summer of 1915 it has produced five-reel Fine Arts pictures at
the rate of one completed picture per week.
Three years have now passed since the Majestic organiza-
tion settled here and it is interesting to note the growth
the studio has made. Originally there were only three acres,
part of which was covered by an orchard. There was a resi-
dence building which was used for offices, dressing rooms and
laboratorv; one stage 50 by 60 feet; and a small building
used for a property room and projection. The payroll then
approximated $2,000 a week for the one company in Los An-
Studios of the Universal Ei&n. Co.
20
lfefc
THE MOVING PICTURE WORLD
March 10, 1917
geles; three other companies were also operated in New
York, but the expense of them was met independent of the
Western studio.
The studio has grown until seven acres are now fully occu-
pied— a veritable city by itself, so complete is the organiza-
tion. There are now two open-air stages, one 50 by 100 and
the other 70 by 200; also two inclosed electric light studios,
one with a stage 60 by 70 feet and the other 60 by 120 feet,
each equipped with enormous generating units and the stages
lighted with the latest type of Cooper-Hewitt, Aristo, Win-
field and Majestic lamps.
There are two projecting rooms each equipped with the
best known apparatus and equipment for ideal projection.
These rooms are for inspection of the film during the prog-
ress of the picture or for final study by the directors, film
cutters, or title department.
Mabel Normand Studios, Los Angeles, Cal.
The large property rooms, 50 by 60 feet each, take care of
the furniture and other props, and recently there has been
built a new scene dock 60 by 130 feet centrally located and
connected by broad walks with all four stages.
The factory itself is an extensive institution of which little
is generally known except to those engaged directly in its
operation. The factory buildings contain laboratories, devel-
oping, drying and printing rooms, camera rooms and store
vaults, and it is possible to handle four hundred thousand
feet of negative and positive film a week. Adjoining the fac-
tory is a large two-story building where the films are cut,
trimmed, spliced and the pictures assembled; and just outside
the cutting room are three special inspection rooms, where
each commercial print is carefully inspected on a screen
before it is shipped.
The Fine Arts Studio also has the mechanical end of the
business well provided for by the installation of an up-to-date
carpenter shop, an electrician repair shop, camera repair
shop, decorators' work shop and supply room, paint shop, etc.
Adjoining the two principal stages are located the buildings
in which also are the executive and scenario offices, as well
as a school for the education of children used in the pictures.
Two buildings are employed for wardrobe and dressmaking
establishments. One is a two-story building — the lower floor
being used for the reception and storage of special wardrobe
for mobs and the upper floor for the double purpose of an
extra large rehearsal room and for dressing the mobs. In
the other wardrobe building the upper floor is reserved for1
the use of the modistes and the lower floor for the storage
of the vast quantity of wardrobe which has accumulated in
the last three years. There are sixty dressing rooms in all,
for the accommodation of the stars, stock people and extras.
Two up-to-date heating plants are installed — a steam plant
for the factory and cutting rooms, and a gas heating system
for the two electric light studios and for the offices.
There are now approximately 350 regular employes, includ-
ing actors, carpenters and office people, with a payroll aver-
aging about $18,000 a week.
Lasky Studio Is One of the Finest.
Three years ago at this time the Jesse L. Lasky Feature
Play Company were at work on their second picture on a little
40 by 60 stage at the rear of a garage on the corner of Vine
and Selma streets, Hollywood. Six months ago, having
acquired the entire block on which the former garage was
located, the Lasky Company took over an entire adjacent
city block.
The former garage, which had housed the executive offices
and laboratories, has been transferred into a small property
room and the business offices moved into a new administra-
tion building which extends practically the entire length of
the entire block facing Vine street. This building houses the
offices of Cecil B. De Mille, director-general; Milton E. Hoff-
man, studio general manoger; Frank G. Garbutt, Pacific Coast
general manager; Fred Kley, studio business manager; Ken-
neth McGaffey, studio publicity representative; W. E. Wales,
auditor, and the auditing department; Louis Goodstadt, en-
gaging department; Miss Alpharetta Hoffman, wardrobe de-
partment, William C. De Mille, head of the scenario depart-
ment, and the scenario department, as well as all of the di-
rectors and their assistants.
A new glass stage has been erected 60 by 200 feet, and an-
other glass stage of the same length. New carpenter and
property construction shops have been built 300 by 100 feet
in size.
An addition to the laboratory is contemplated. This build-
ing six months ago handled the entire Lasky output, but it is
now necessary to work in two shifts, night and day, to fill
the demand for Lasky pictures.
The block across the street from the main plant, generally
referred to as the "back yard," contains the fourteen garages
and all of the exterior sets, such as streets, house fronts and
the like.
A new double deck paint frame has been erected, eight
times the size of the former paint frame, which a few months
ago, at the time of its construction, was the largest on the
Pacific Coast. Over 150 new dressing rooms have been built
for the stars, members of the organization and the extra
people.
At the Morosco-Pallas studios, which are now controlled
by the Famous Players-Lasky Company, a new stage is being
built and the plant so adjusted that it can handle at least six
companies.
From an entire staff of fifteen people three years ago, the
Lasky company has now nearly a thousand on its weekly
payroll. It has a complete printing plant on the grounds,
which is used not only in printing sub-titles, but for prepar-
ing all stationery and the like.
From having two automobiles, one of which was the per-
sonal property of Cecil B. De Mille, the Lasky Company now
has fourteen machines, as well as three auto trucks. At the
Panoramic Views of Balboa's Long Beach Studios.
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March 10, 1917
THE MOVING PICTURE WORLD
1607
rear of the garages a complete machine shop has been erected
and all repairs are made by an expert mechanic and his
force of helpers. ,
A concrete building has been put up especially for the
housing of the transformers for the electricity for lights on
the stages and the adjacent yard. Over $7,000 worth of elec-
trical equipment has been built into each of the new stages
to supply all the Lasky lighting effects.
In spite of the vast increase in the size of the Lasky studio,
none of the efficiency co-operative spirit has been lost— in
fact, under Milton E. Hoffman's direction, it has been in-
creased so that now there is really not a delay from any
source in the production of Lasky pictures.
William Fox Branching Out.
The Fox Company was one of the latest to establish a stu-
dio in Southern California. In December, 1915, a party of
Fox players left New York to explore the wild and woolly
West. They were headed by William Farnum, who was to
star in a series of pictures made on the Coast.
Within a few days after their arrival in Los Angeles they
had completed arrangements for taking over the Selig studio
in Edendale. Their first production was entitled "Fighting
Blood," which was released in February, 1916. When the film
arrived East it pleased Mr. Fox so much that he immediately
dispatched another company to Los Angeles. This organi-
zation was headed by R. A. Walsh as director, with his
brother George Walsh as the star.
That was the beginning of the Fox company's work in Cali-
fornia. After completing his first picture here, "Blue Blood
and Red," R. A. Walsh began the making of the cinemelo-
drama, "The Honor System."
The next additions to the Fox directorial staff in the West
were Otis Turner, Richard Stanton, Frank Lloyd and William
D. Taylor. The dramatic stars working under these super-
visors are William Farnum, Dustin Farnum, Gladys Brock-
well, George Walsh and Miriam Cooper.
About July, 1916, the Fox Company began the making of
■comedies. Charles Parrott directed the first organization.
Five other comedy companies were quickly added to the list,
and among their directors were such well known men as
Hank Mann, Tom Mix, Harry Edwards and Walter Reed.
This continued increase had made the Fox organization
outgrow the three-quarters of an acre which it occupied in
Edendale. Abraham Carlos, general representative of the
company, had meanwhile arrived from New York and he im-
mediately took steps to find a larger field of operation. The
studio of the National Drama Corporation in Hollywood
was leased and a fifteen acre lot opposite it on Western
avenue was also taken over. Here an enormous glass studio,
an inclosed studio and six open air stages have been built,
while a large area of ground at the rear is used for "sets." A
four-acre tract near Silver Lake and six acres in the San
Fernando Valley for exterior locations have also been taken
over.
In little more than a year the William Fox Studio in Cali-
fornia has grown from an organization covering less than an
acre of ground, and employing about thirty persons, to one
which covers thirty acres and pays a weekly salary to more
than 500 persons. Instead of the single company which ven-
tured from New York at the end of 1915, the corporation now
■employs twelve companies of actors.
Mutual Has Three Los Angeles Studios.
The Mutual Film Corporation operates at the present time
three studios in Los Angeles, the Signal, Vogue, Lone Star,
and also one in Santa Barbara, the American. The American
Studio is one of the most beautiful plants on the Coast. The
property comprises a great plot of ground surrounded by a
large wall of cream-colored concrete, banked with masses of
flowers and shrubbery. All the buildings are in mission style
and surrounded by a semi-tropical garden. The plant has
"been in operation since July, 1912, when a companv of "Fly-
ing A" cowboys with their cameramen and directors came
"from La Mesa, Cal., and permanently located in the quaint
old city. The American is at the present time operating three
companies producing large feature productions.
. The Signal Film Corporation and the Vogue Films, Inc.,
•started production in Los Angeles in October, 19"15i
Both of the companies were then located at the old Western
Lubin studios, at 4560 Pasadena avenue. The Signal Film.'
Corporation is under direction of J. P. McGowan and is
making a specialty of railroad pictures. Miss Helen Holmes
is the featured player, supported by a cast including Leo Ma-
loney, William Brunton, Thomas G. Lingham and Paul C.
Hurst. A second company under the direction of J. Murdock
McQuarrie was operated in 1915 for a short while, producing
five-reel dramas. The McGowan company has produced three
large serials of thirty reels each. The first of these was "The
Girl and the Game," the second "The Lass of the Lumber-
lands" and the third is now under production, "The Railroad
Raiders." The company has only on one occasion deviated
from its specialty of railroad pictures and produced a five-
reel drama entitled "The Diamond Runners," which was taken
on a trip last year to Honolulu. It may be of interest to men-
tion that the company still is employing the identically same
cast with which it started production.
The Vogue Films, Inc., moved to its own studio at Santa
Monica Boulevard and Gower street in the early part of 1916.
The company is producing two-reel comedies only. The
Vogue operates two companies, one under direction of Rube
Miller, with Ben Turpin and Gypsy Abbot as featured stars.
R. E. Williamson is directing the other company, with Patsy
McGuire and Lillian Hamilton. S. S. Hutchinson, president
of American, is also president of the Signal and Vogue com-
panies.
Carl Laemmele and H. O. Davis Talking Things Over at
Universal City.
The Lone Star Film Company is the third studio oper-
ated by the Mutual Film Corporation. Charlie Chaplin, the
world famous comedian, is the lone star of this company.
The studios are at 1025 Lillian Way, in Hollywood.
Yorke-Metro Situated in Hollywood.
The Yorke-Metro studios, of which Fred J. Balshofer is
the president and general manager, started production in Los
Angeles in 1916. The studios are at 1329 Gordon street in
Hollywood. Mr. Balshofer is now producing five-reel fea-
tures, with Harold Lockwood and May Allison as featured
stars. The company is at present producing two features,
"The Hidden Children," directed by Oscar Apfel, and "The
Promise," under Mr. Balshofer. Charles P. Stallings is as-
sistant director, Tony Gaudio the chief cinematographer, and
Clark Irvine, formerly of the Moving Picture World, is man-
ager of the publicity department. Mr. Balshofer is one of
the pioneer producers on the Pacific Coast, and as previously
mentioned was at the head of a company of players sent to
California in 1909 by the New York Motion Picture Corpora-
tion. Later Mr. Balshofer organized the "101" company with
the Miller Brothers, the Ford Sterling Company with Univer-
sal, and then the Quality Pictures Corporation, with Francis
X. Bushman.
Christie a Long Time Coast Producer.
Al E. Christie is another pioneer producer. Away back
in October, 1911, he was sent by David Horsley to Los An-
geles with three companies of players which at that time in-
cluded Dorothy Davenport, Harold Lockwood, Victoria
Forde, Eugenie Forde, Russell Bassett, Horace Davey, Gor-
don Sackville, Leo Maloney, and Directors Thomas Ricketts
and Milton Fahrney. In addition to directing the comedy
company Mr. Christie acted as general manager of the plant,
which they located at the corner of Sunset Boulevard and
Gower street. This corner is still practically the pivotal
center of the industry in Hollywood.
The first pictures were made without diffusers in the shadow
of a barn then on the premises, while an old roadhouse on the
corner housed the actors, offices, laboratory and all equip-
ment. Where one of the new stages recently added by Mr.
Christie now stands was the corral where upward of fifty
horses were often kept for Western pictures, one of which
1608
THE MOVING PICTURE WORLD
March 10, 1917
was turned out each week in addition to the comedy produced
by Mr. Christie and a modern drama.
The Nestor brand covered all three types of pictures at that
time. When the Nestor became part of the newly-formed
Universal (in June, 1912) Al E. Christie was given charge of
the comedy companies. At the time of the merger Universal
also leased and built on the opposite corner (where L-Ko now
stands). Mr. Christie worked for some time on that lot, and
this was the scene of his activities until March, 1915, when
Universal City was opened, at which time a special stage was
constructed for his comedy companies in that big plant. He
remained there until January, 1916, when with his brother,
Charles H. Christie, he formed the Christie Film Company
and leased, from Quality Pictures Corporation, the original
lot which had seen his early successful endeavors. The first
six months the newly formed company made comedies on
contract for Universal, and these were distributed under the
old Nestor brand. In May, 1916, Fred L. Porter, a man of
experience in the film business, was added as secretary of the
company. In July the same year Mr. Christie entered the open
market with a weekly comedy release to independent ex-
changes. The studio, lands, buildings, etc., were purchased
outright in October last year and the stage capacity has been
nearly doubled since that time, as well as an up-to-date labor-
atory being installed.
At present one one-reel comedy is released each week and
in addition two special comedies of two-reel length are re-
leased each month. Two companies are at all times active,
one under Mr. Christie's direction and the other under Horace
G. Davey, featuring Miss Betty Compson and Miss Billie
Rhodes.
W. H. Clune, local theater magnate, entered the film-pro-
ducing field in the summer of 1915. The Clune Film Produc-
ing Company, of which Mr. Clune is the president and Lloyd
Brown general manager, acquired the studios of the Famous
Players and started production on large feature films. The
first subject was a twelve-reel picturization of Helen Hunt
Jackson's famous California classic "Ramona." Then fol-
lowed an adaptation of Harold Bell Wright's popular novel,
"The Eyes of the World," which recently has enjoyed a
phenomenal run at Clune's Auditorium in Los Angeles, and
the company is now preparing for another large multiple fea-
ture, "The Shepherd of the Hills," by the same author.
Other film companies at the present time producing in or
around Los Angeles are L-Ko, Monogram, Rolin, Corona,
Frieder, Continental, Monrovia Feature Film, Bernstein
Film Productions, La Salle Film Company, E. & R. Jungle,
Problem, Sierra Photoplay, Redlands Beauty Films, Fuji
V'aina Features, Nevada, and the Lincoln.
Biggest Industry of Southern California.
The motion picture business is the largest single industry in
Southern California. It is conservatively estimated that the
motion picture companies in and around Los Angeles spend
more than $30,000,000 a year. Probably more than 20,000
people are more or less permanently employed by these com-
panies. It is said^the city of Los Angeles does not fully ap-
preciate the motion picture people. About a year ago the
producers were so dissatisfied with conditions here that many
of the studios were contemplating a move to more congenial
surroundings. The matter of censorship was then one of
the burning topics, and the film producers objected most
strenuously to having the one city in the United States which
benefits most from the motion picture industry mutilate their
productions and thereby set a bad example for other com-
munities.
It has been recorded in this paper at length how the pro-
ducers formed the Producers' Association and in conjunction
with the exhibitors, headed bv J. A. Quinn, completely anni-
hilated the censor board and abolished censorship in Los
Angeles.
The producers have been annoyed in many other ways by
red tape regulations and by unfriendly newspaper criticism.
When many of the film companies threatened to leave condi-
tions became better and things were running satisfactorily
for many months. Now trouble seems to have started again.
Local merchants, it is stated, are holding up the picture com-
panies for exorbitant prices on props and furniture, so the
producers are now contemplating building a factory and
manufacturing their own stuff.
The little city of Hollywood, a suburb of Los Angeles,
where most of the studios are located, has also shown a pe-
culiarly unfriendly attitude of late. The non-film residents of
the burg have gone on record as making a petition to the city
council that motion picture studios are more or less of a
nuisance and should be restricted in a zone by themselves.
This attitude is unexplainable and different from that of other
communities in California and elsewhere who even offer large
bonuses for picture companies to locate with them.
It is a well known fact, however, that nobody is a prophet
in his own country, but who will be so foolish as to kill the
goose that laid the golden egg?
A DEPUTATION representing the Federated Picture
Showmen's Association of Australasia waited upon
Chief Secretary Fuller this week, on the subject of
film censorship.
W. Barrington Miller (Union Theaters, Ltd.) said the
deputation represented over five hundred theaters. The asso-
ciation had no desire to show films that were in any way un-
desirable, but wished to avoid as far as possible any differ-
ence of opinion between the public and the censors as to
what was desirable. It was hoped that whatever censorship
was ultimately decided upon would be national in character,
and conceived on broadly democratic lines.
Mr. Howe, secretary of the association, read a statement
setting forth what he said were the opinions of practically
the whole of the picture interests of Australia, and also the
views of most of their patrons. The showmen had no hos-
tility toward a censorship. They would welcome a system
whereby all exhibitors would be placed on the one footing.
and the public protected against objectionable and vulgar
productions, but they strongly opposed any scheme of cen-
sorship which did not include finality. Experience had
proved that it was impossible to obtain uniformity of action
by state censors. There were already several occasions on
which the censor in one state had passed a film, while the
censor in another state had banned it.
Mr. Fuller replied that he had purposely made the New
South Wales board exclusively official, so as to review on
as widely democratic lines as possible. He had no desire to
do any harm to the picture theaters, but felt it his 3uty ..to
protect young people against the influence of undesirable
films.
In connection with the foregoing paragraph, Mr. Hughes
(Prime Minister) states that he will try to give effect to the
proposal to form a Federal Censorship of films in place of
the various state censorships which exist at present.
The Clement Mason Cine Company has made out a good
case for a review of the censorship in connection with its
film, "The Unborn," which has been banned in New South
Wales, though it is being screened in the other states. The
company contends that it has taken every reasonable step to
exclude objectionable matter, and that the film, which was
considered by the censor board to be undesirable for the
public view, is actually valuable from a moral standpoint.
The Co-operative Film Exchange opened the new year with
a trade showing at Hoyt's theater, Sydney, this week. The
two pictures shown were "The Conauest of Canaan" (Froh-
man) and "The Hand of the Law" (Moss). Both of these"
productions are part of the new services secured by Alec B.
Hellmrich while in America.
There is growing dissatisfaction over the daylight saving
scheme, which came into operation on the first of this month.
It has especially hit the suburban and country exhibitors very
hard, as fully 75 per cent of the theaters are only partially
covered in or entirely open-air. Under the new scheme the
daylight lasts until nine o'clock, and only shows with very
powerful machines can screen a satisfactory picture before
half-past eight. This condition, together with the heat wave
now being experienced throughout the country, has caused
consternation among the ranks of the showmen, as attend-
ances have dropped tremendously. The weather and the
amusement tax have also done their worst for metropolitan
theaters, attendances having dropped 20 per cent since the
first of the month.
March 10, 1917
THE MOVING PICTURE WORLD
1609
y-^ Producing
Uitec'tor 9
lace SfiAidios'
Cv&vev Cit-y ♦ Calif!
LAt*Pele&?e*» : Jteme - Honoi-afcle Aldy -
The Female ef t&eSpeciey.CluckenUcwy
^ _TheWeeitce*S'e£ <>~j-
l^Prepai-Ation: ThejftiAti. Milady ofTA&r
And Tatters - Tfie EcrKp^e ^
1610
THE MOVING PICTURE WORLD
March 10, 1917
•
bPtS
Walter Edwards
Director
THOMAS H. INCE FEATURES
March 10, 1917
THE MOVING PICTURE WORLD
1611
Monte M. Katterjohn
STAFF AUTHOR
THOMAS H. INCE STUDIOS
CULVER CITY, CALIFORNIA
1612
THE MOVING PICTURE WORLD
March 10, 1917
With
Compliments
-uM\Ve\.
V%
Charles Ray
Ince-Triangle
March 10; 1917
THE MOVING PICTURE WORLD
1613
M a c k Bennett
P R. E r E N T r
MABEL
N2JMWI?
/INI? HER. CVH (DMP/1NY
MMEY
THE LITTLE UIHL
YUU WILL NEVER,
F U R. U E T
i»»%».'
METH^P AND 17 ATE tfF ILELEATE LATER,
MAFEL NtffcMANP FEATURE FILM Si
KETrEL ANP BAOMANN EXECUTIVE!"
I. Q H O A C E. E BLDC, NEW YOUK CITY.
w
CINEMA
fERV'CE
1614
THE MOVING PICTURE WORLD
March 10, 1917
1
MACK SENNETT-KEYSTONES
Only One Kind
The Utmost in Comedy
NOW READY FOR RELEASE
INDEPENDENT OF ANY PROGRAM
ONE TWO-REELER EACH WEEK
"THE NICK OF TIME BABY"
"STARS AND 'BARS' "
"MAGGIE'S FIRST FALSE STEP"
"HER CIRCUS KNIGHT"
"DODGING HIS DOOM"
"VILLA OF THE MOVIES"
"HER FAME AND SHAME"
"A MAIDEN'S TRUST"
"HER NATURE DANCE"
"A ROYAL ROGUE"
"SKIDDING HEARTS"
"HIS NAUGHTY THOUGHT"
"TEDDY AT THE THROTTLE"
IMPORTANT NOTICE!!!
THERE ARE NO
One-Reel Mack Sennett-Keystones
TRIANGLE FILM CORPORATION
Distributors
&ri0 Heher ftoimrttfltta
after § une 1st
March 10, 1917
THE MOVING PICTURE WORLD
1615
A TRIBUTE
Upon the tenth anniversary of the Moving Picture World, I
desire to acknowledge a debt of gratitude to its founder, the late
Mr. J. P. Chalmers, for the kind assistance I received from him when
I w"as struggling to enter the motion picture business as an independent
producer and but for the advice and information I received from him
at that time I might have given up the struggle and would not be
celebrating the tenth anniversary" of my advent into the art which
his publication has done so much for. My one regret is that he is
not here with us to see the fruits of his early" labors.
DAVID HORSLET
la
1616
THE MOVING PICTURE WORLD
March 10, 1917
Greetings to the Exhibitors,
The Moving Picture World and
all others working for the
advancement of the industry
from
L-KO
MOTION PICTURE
CORPORATION
JULIUS STERN, President
ABE STERN, Sec. and Treas.
J. G. BLYSTONE, Director-General
LOUIS JACOBS, Manager
HOLLYWOOD, CALIFORNIA
1600 BROADWAY, NEW YORK
March 10. 1917
THE MOVING PICTURE WORLD
1617
WILLIAM H. CLIFFORD
SHORTY HAMILTON
Author of stories and supervising
direction for Shorty Hamilton in
productions of the Monogram Film
Company.
Star in "The Adventures of
Shorty Hamilton," a series of
comedy-dramas appearing on
the Mutual program.
%*o*TY
HAM^
/MCTURfcS
BOB GRAY
EMMETT J. FLYNN
Director for
Shorty Hamilton
in Monogram -Mutual
pictures.
Three years with John B.
O'Brien directing D. W. Grif-
fith productions. For the past
year and a half associated with
Mary Pickford as co-director
and business manager. Now
directing Shorty Hamilton.
1618
THE MOVING PICTURE WORLD
March 10, 1917-
March 10, 1917 THE MOVING PICTURE WORLD 1619
The Representative Buyers of the West
STATE RIGHTS!
All Star Features Distributors, Inc.
SOL L. LESSER, President
E
San Francisco, Cal. Los Angeles, Cal.
Herbert Brenon Lewis J. Selznick
presents * w » presents
NAZIMOVA aJSLfC CLARA KIMBALL YOUNG
"WAR BRIDES" SUUfcMfcd
(Selznick Pictures) "THE PRICE SHE PAID"
Thos. H. Ince Presents "CIVILIZATION"
Selig Herbert Brenon
presents
presents ANNETTE KELLERMANN
"THE GARDEN OF in
ALLAH" "NEPTUNE'S DAUGHTER"
a
"COMMON LAW" "THE FOOLISH VIRGIN"
THE SPOILERS" "VERA THE MEDIUM"
"CABIRIA" "THE NE'ER-DO-WELL"
"WHERE ARE MY CHILDREN"
"THE EASIEST WAY
COMING! with COMING!
CLARA KIMBALL YOUNG
:We Buy the Big Ones!:
1620
THE MOVING PICTURE WORLD
March 10,
3 THE FFIFDER FILM CORPORATION
PRESENTS
LITTLE MARY LOUISE
To Meet the
Demand for
Better Films
Better Stories
Better Direction
Better Features
The Greatest Hit of the Year
Supported by An Unrivaled Cast,
Among Which Are Many Clever Kiddies
—In—
"The Birds' Christmas Carol"
From KATE DOUGLAS WIGGIN'S famous story, of which more than a
Million and a Half Copies Have Been Sold
Produced and Directed by LULE WARRENTON
"The Birds' Christmas Carol" is a story for People of All Ages and all
understandings — its appeal is universal. It is full of gentle hiimor
and pathos. It is a story of today. There are scenes that
touch the heart, and scenes that cause uproarious laughter.
Mrs. Warrenton has worked with the utmost care
to preserve the great charm of Miss Wiggin's
story, and to present it with artistry be-
fitting so great a masterpiece. It
will delight everybody; the chil-
dren will be fairly entranced
by it.
To be released March 15, 1917, on the
OPEN MARKET PLAN.
Write to
WARRENTON PHOTOPLAYS FILM
DISTRIBUTING CO.
Lankershim,
California.
March 10, 1917
THE MOVING PICTURE WORLD
1621
L ^f ±S If
With best wishes
to the
Moving Picture
World
and my Friends
Dustin Farnum
Star
WILLIAM FOX FEATURES
March 10, 1917
THE MOVING PICTURE WORLD
1623
HANK MANN
and m<?mb©nr of his cojnpany
A.VALLETT
HANK MANN
VINCENT MCDERMATT
FOXFILM COMEDYS
1024
THE MOVING PICTURE WORLD
March 10, 1917
TOM MIX
VICTORIA FORDE
Tom Mix
am
His Entire
Company
N
OW Wl
ith
Fox Film Company
Hollywood, Cal.
March 10, 1917
THE MOVING PICTURE WORLD
1625
Best Wishes to the Moving Picture World
Frank Lloyd
DIRECTOR, WILLIAM FOX, SUPER-DE-LUXE FEATURES
and
Billy Foster
CAMERAMAN, FRANK LLOYD COMPANY
RICHARD STA1
DIRECTOR
WILLIAM FOX FEA
Recent Releases: "The Beast," "Th
"One Touch of Sin"
VTON
TURES
e Love Thief,"
CR
Fox Fi
Current release
McCarthy— "T.
Harrington — '"
Stokes — "The
Marquis St. E
La Tremouille
ARLES CLARY
lm Co., Hollywood, Cal.
s.
le Price of Silence"
?he Honor System"
Conqueror"
vermoncle — "Tale of Two Cities"
and
— "Joan the Woman" — Lasky
1626
THE MOVING PICTURE WORLD
March 10, 1917
Baby Virginia Corbin
YOUNGEST EMOTIONAL STAR
Now playing lead in Fox Film Company special
production directed by C. M. and S. A. Franklin.
Has been featured in leads only, by
Universal Metro
Balboa Fox
Edward Sloman
AMERICAN FILM CO., INC.
Directing the
William Russell Features
"THE TWINKLER"
"MY FIGHTING GENTLEMAN"
"FOR A LADY'S NAME
"DIAMOND FROM THE SKY" SEQUEL
larch 10, 1917
THE MOVING PICTURE WORLD
1627
William S. Hart
INCE STAR
AND HIS HORSE FRITZ
ROBERT BRUNTON
Art Director
THOMAS H. INCE FORCES
1628
THE MOVING PICTURE WORLD
March 10, 1917
LANIER
BARTLETT
Staff Author
Thos. H. Ince
Features
Author of such Kay-Bee
S-reel Features as:
"Princess of the Dark"
"Jim Grimsby"s Boy"
"A Gamble in Souls"
and earlier original successes such as "The Master
of the Garden," "Ebbtide," "The Indelible Stain,"
"The Little Organ Player of San Juan," "In the
Long Ago," "The Great Drought," "The Devil-
in-Chief," "The Lake of Dreams," "Sammy
Orpheus," "Hope," "Youth," etc. Adapter of the
multiple-reel features, "The Spoilers," "The Ne'er-
Do- Well," "The Rosary."
JACK LIVINGSTON
LEADING MAN
INCE-TRIANGLE FEATURES
CULVER CITY, CAL.
March 10, 1917 THE MOVING PICTURE WORLD
1629
LLOYD V. HAMILTON
/'HAM"
BUD DUNCAN
"BUD"
AL SANTELL
DIRECTING
HAM COMEDIES
— "NUFSED"—
1
WITH COMPLIMENTS
•
J.
G.
BLYSTONE
ALICE
HOWELL
Director-General
Featured
L-KO
COMEDIES
HOLLYWOOD, CALIFORNIA
1630
THE MOVING PICTURE WORLD
March 10, 191/
EddiejLyons and Lee Moran
NESTOR COMEDIES
UNIVERSAL FILM COMPANY
W/IUL.IAIVI V
MOIM
PRODUCING
GC
ISRAEL
99
Colorado Film Corporation, Monrovia, Cal.
Willis & Inglis, Los Angeles, Cal.
March 10, 1917
THE MOVING PICTURE WORLD
1631
RUTH STONEHOUSE
YOUNGEST
WOMAN DIRECTOR
AND STARRING IN
UNIVERSAL FILMS
JACK DEAN
HOLLYWOOD, CAL.
Joseph Anthony Roach
PHOTOPLAYWRIGHT
No. 321 Laurel Canyon Road
HOLLYWOOD, CAL.
^^SaBl^lHr k
Jack J. Glavey
Manager of
Comedy Production
Fox Film
Company
Hollywood, Cal.
FRANK BEAL
Managing Director
Corona Cinema Company
NOW PRODUCING
"THE CURSE OF EVE"
1632
THE MOVING PICTURE WORLD
March 10, 1917
COLIN CAMPBELL
made
"THE CRISIS"
ALFRED E. GREEN
Director
SELIG POLYSCOPE
COMPANY
CURRENT RELEASES
PRINCESS OF PATCHES
FOR REWARD OF SERVICE
LOST AND FOUND
LITTLE LOST SISTER.
March 10, 1917
THE MOVING PICTURE WORLD
1633
Oscar C. Apfel
YORKE-METRO
Directing Lockwood and Allison in
"THE HIDDEN CHILDREN"
LESTER CUNEO
HEAVY LEADING MAN
with
HAROLD LOCKWOOD and
MAY ALLISON
YORKE-METRO FEATURES
CHARLES P. STALLINGS
Art Director
YORKE-METRO STUDIO
Assistant Director
to
Mr. Oscar C. Apfel
Producing Harold Lockwood and Mary Allison Feature Productions.
Yorke-Metro Studio, Hollywood, California.
Clarke "Screamer" Irvine
Manager Publicity Department
YORKE-METRO
Exploiting Harold Lockwood and May Allison in Fred J. Balshofer
productions.
1634
THE MOVING PICTURE WORLD
.March 10. 1917
Harold
Lockwood
Yorke-Metro
March 10, 1917
THE MOVING PICTURE WORLD
1635
1636
THE MOVING PICTURE WORLD
March 10, 1917
Wilfred Lucas
STAR and DIRECTOR
TRIANGLE FINE ARTS CO.
Acquitted" "Jim Bludso"
Rummy" "Orpheus"
BESS MEREDYTH
AUTHOR'S AGENT
PHOTOPLAY BROKER
6411 Hollywood Boulevard
Hollywood, Cal.
Staff Writer Universal Film Company
Edward Dillon
Director
TRIANGLE-FINE ARTS CO.
CURRENT RELEASES
"The Heiress of Coffee Dans'
"A Daughter of the Poor"
March 10, 1917
THE MOVING PICTURE WORLD
1637
.
40
Charles Swickard
Director
Bluebird Features
Universal City, Cal.
-
<
HENRY McRAE
DIRECTOR
UNIVERSAL FEATURE FILMS
UNIVERSAL CITY, CAL.
WILLIAM STOWELL
LEADING MAN
UNIVERSAL FEATURES
Universal City, Cal.
1638
THE MOVING PICTURE WORLD
March 10, 1917
Mutual Program
Schedule for Week of March 5 Headed by "The Girl from
Rector's" — Other Good Stuff.
it»-Tp HE GIRL PROM RECTOR'S" will be the five-reel subject
X released by the Mutual Film Corporation on March 5.
This is in picturization of the comedy by Paul Potter,
which in dramatic form ran for more than one hundred consec-
utive weeks at Weber's Theater, New York City. Ruth Mac-
Tammany plays the leading role in this feature, that of a
dancer at Rector's cabaret.
Rector's famous restaurant and cabaret furnish the settings
for the play and many of the scenes were taken in this world
renowned cafe. Mr. Rector himself appears in some of the
scenes as an "extra." One of the features of the picture is
Rector's celebrated "Midnight Review." There are also many
scenes taken on and around Broadway showing the gay life
of the "Great White Way."
In "Shorty Traps the Lottery King," No. 8 of the Mutual Fea-
turettes "Advantures of Shorty Hamilton," released March 5,
Shorty gets entangled with a band of crooks, who stop at
nothing to gain their ends. They find that Shorty is on their
trail and try to get rid of him by sending him a number of
ingenious devices, any one of which are supposed to end his
life, but he escapes and continues his pursuit of Anita Keller.
Shorty's dog plays quite a prominent part in this story. Anita
and Shorty use the canine as a means of sending private mes-
sages to each other concealed in a pocket inside the dogs
collar.
Zena Keefe takes the leading role in "The Meeting," the elev-
enth of the Mutual series "The Perils of Our Girl Reporters."
The rest of the cast remains the same as in the ten previous
stories, with Arthur Matthews and W. H. Turner taking the
leading male parts.
Mr. Matthews and Mr. Turner both assume the role of vil-
lains and crooks in this picture and present decidedly different
types. Arthur Matthews portrays the crook and blackmailer
who preys upon a woman who he knows has married again
believing her husband is dead, while in reality he still lives.
W. H. Turner gives two characterizations, that of a suave,
gentleman crook, and later the same man reduced by drink to
a filthy, bedraggled tramp.
On March 8 will be released the Cub comedy, "The Flying
Target," featuring George Ovey. This is a Western picture
and gains its title from a bandit character who rides a horse
which has a target insignia on us head. The bandit forces
Jerry to change clothes and mounts and hence many complica-
tions ensue. Ray Lincoln, M. J. McCarty and Helen Gilmore
also appear in the comedy.
Ben Turpin plays a triple role in "His Bogue Boast," the
Vogue comedy released March 10. Mr. Turpin is kept busy
impersonating himself, his twin brother and the sheriff. Ben
comes to grief in his efforts to be a hero in the eyes of a num-
ber of ladies and boasts of his prowess to such an extent that
the men can stand it no longer and play a trick on him which
proves that he is the worst kind of a coward. Gypsy Abbott,
Arthur Moon and Margaret Templeton assist in producing the
laughs.
Mutual Tours Around the World.
No. 18 of the "Mutual Tours Around the World," ready for
the screen on March 6, will prove especially interesting at this
time because of the scenes shown in the countries brought con-
stantly to our notice through the war. The places visited are
Munich, the third largest city of Germany; Schonbrunn Castle,
near "Vienna, the summer home of the Imperial Family; and
Rustchuk on the Danube in northern Bulgaria.
Oregon's Coast Line Shown.
On March 7 will be released the Mutual Weekly showing all
the latest and most interesting events of the hour, and "See
America First," which this week shows "Oregon's Rock Coast
Line." The coast of the state of Oregon is one of the beauty
spots of America and views are shown of the giant stepping
stones at Chapman's Point, Lost Cave at Ecola Point, the
Needles, Tillamock Rock, Arch Cape, Castle Rock, Hug Point,
Camel Rock and Haystack Rock. The names themselves are
descriptive of the shapes into waich the wind, water and
weather have carved the coast during countless ages.
On the same reel is a Gaumont Kartoon Komic entitled "Ras-
tus Runs Amuck," a quaint little oddity of pickaninny life ani-
mated for the screen by Harry Palmer.
Reel Life.
Reel Life No. 45, ready March 8, shows the process through
which furs are put in their transition from trapper to wearer;
the various methods used in restaurants to stimulate the ap-
petite of the tired business man by amusing him while he is
eating; the manufacturing of artistic vases; how pelicans are
cared for by the government in two islands reserved for their
home off the coast of Florida, and Charlie Chaplin's wabbly
walk imitated by a rooster.
CHANGE IN FOX RELEASES.
A change in the releases of Fox Film Corporation advances
"Melting Millions," with George Walsh, to February 19. "A
Child of the Wild," the new June Caprice subject, originally
scheduled for that date, will be sent out on February 26. "The
Tiger Woman," a super de luxe production directed by J. Gor-
don Edwards, is released simultaneously with "Melting Mil-
lions." |
Australian Base for Famous Players-Lasky
Australia Feature Films, Ltd., Big Distributing Firm, Ac-
quired— Lorimore Tells of Australia's Possibilities.
ANOTHER important stage in the solicitation of the Famous
Players-Lasky Corporation's foreign distribution and an-
other link in the big chain of international activities
which that company is conducting, was made when Alec Lori-
more, the company's special foreign representative, completed
arrangements by which a controlling interest in the Australia
Feature Films, Ltd., was acquired, it was several months ago
that Mr. Lorimore departed for Australia for the purpose of
making an extensive survey of the motion picture conditions
in Australia, New Zealand and Tasmania. Following Mr. Lori-
more's report to the Famous Players-Lasky Corporation, it was
decided that the producers take over the controlling interest
in the Australian Exchange for the purpose of binding it more
closely to the home office.
The deal itself is characterized by the local Sydney exhibitors
as the biggest film deal that has ever transpired in Australia.
Mr. Lorimore's comments on the film conditions m Australia
are illuminating. He reports that the Antipodes are climatic-
ally a "second California magnified to the nth power." Every
conceivable form of natural phenomena and foliage is to be
found there, and Mr. Lorimore characterizes Australia from
the physical standpoint as a "Producer's Paradise." The reason
for the failure of American producers to establish studios in
Australia is explained by the fact that the entire Island Conti-
nent is ruled by Labor, and that all legislation tends toward
the lightening of the laboring man's burdens. It is estimated
by Mr. Lorimore that the cost of labor involved in the main-
tenance of a big studio in Australia would be almost pro-
hibitive. •
At the present time the problems of distribution and exhibi-
tion of motion pictures are intensified by numerous taxes inci-
dental to the war. There is a neavy duty and an Amusement
Tax on films, which is a direct war tax together with several
other levies which make severe inroads upon the exchange
man's profits.
As a result of the labor situation already referred to. oper-
ators, house staff, and musicians receive considerably higher
salaries than those paid in America — all of wnich tends to com-
plicate the motion picture man's problem in Australia.
However, the country is extremely prosperous, and Mr. Lori-
more reports that it is his belief that the possibilities of Aus-
tralia from a motion picture standpoint have only been vaguely
hinted at up to the present time. He anticipates a tremendous
increase in business with the closing oi the present war, and
is now making his plans in order to be prepared to meet this
new development in the local situation.
ARROW HAS BIG AD CAMPAIGN.
The Arrow Film Corporation is adopting a most effective
system of publicity in connection with its last state rights
production, Hall Caine's "The Deemster." Instead of adver-
tising in the trade papers till the picture has been disposed of
to territorial interests and then dropping the whole proposi-
tion as a closed incident so far as the Arrow Company is con-
cerned, it is taking just the opposite course.
W. E. Shallenberger, president of the Arrow, believes that
the time to do real advertising work is when he can help his
state rights colleagues book the picture, and, in turn, the
exhibitor to gain public attention. His first step in carrying
out this policy will be to issue the largest rotogravure publi-
cation ever printed in connection with any photo-drama. This
will consist of five pages. The fifth page, 28x42 inches, will
serve as a hanger which the exhibitor may use for preliminary
lobby display.
The other four pages will be devoted to the critiques of the
trade reviewers who saw the picture at the Strand theater,
February 8, to synopsis of the story and cast and to a review
of the merits of the picture as an entertainment. It will be
sent to every exhibitor, large or small, throughout the United
States and Canada. This publication, combined with adver-
tisements in the trade papers, should establish the picture
with exhibitors.
LILLIAN WALKER POPULAR IN SHORT SUBJECTS.
General Film's Lillian Walker comedies have been greeted
with great popularity by the exhibitors. Branch exchanges
have received many inquiries concerning the pictures, and there
seems a great deal of interest centered around them. The
dimpled star, who has won her way into the hearts of thou-
sands of picture fans with her winning smile, is ever a power-
ful drawing card, and exhibitors seem to be realizing her great
strength in short length subjects.
The second comedy will be "Dimples, the Diplomat." and
will afford Miss Walker especial opportunity t6 charm her
audience. She has to charm everybody as "Dimples," for she
lives in a family where there is nothing but discord, and her
winsome ways bring happiness to all, including herself.
"BROADWAY JONES" RELEASE MARCH 26.
Artcraft Pictures Corporation announces that the release
date of George M. Cohan's initial photoplay, "Broadway Jones."
has been set ahead a week, and that this production will be
shown to the public commencing March 26.
March 10, 1917
THE MOVING PICTURE WORLD
1639
Paramount Offers Two Stars
Marie Doro in a Lasky and Kathlyn Williams in a Morosco
Production.
<«/~l ASTLES for Two," a Lasky production starring Marie
y__j Doro, and ''Out of the Wreck," a Morosco production
starring Kathlyn Williams, are the two featur"s on the
Paramount Program for the week of March 5th. T\,iat week,
there will also be released the Paramount-Bray Pictographs;
the 56th of the series of "Trips Around the World," conducted
personally by Burton Holmes, in which he takes his fellow-
travelers to Yoko Valley in Canada, and a Black Diamond
Comedy entitled "Speed."
"Castles for Two" was written especially for Marie Doro by
Beatrice De Mille and Leighton Osmun, and it gives her a
wonderful opportunity to display her best talents in the role of
a wealthy American girl of Irish descent.
* This delightful romance is rendered all the more effective by
engaging a number of children to play the roles of fairies,
and by the employment of an interior decorator to design all
of the interior settings for this production. Although the in-
terior decorator has been permanently engaged, by the Lasky
Company this is the first production, in which his art will be
displayed upon the screen.
Director Frank Reicher shows as supporting cast for Miss
Doro, a number of prominent players, among them being El-
liott Dexter, Maym Kelso, Horace B. Carpenter, Billy Elmer,
Jane Wolff, Harriet Sorenson, Lillian Leighton and Julia
Jackson.
"Out of the Wreck," is a thrilling slice of real life. The story
is based upon an actual incident, in which there is an over-
abundance of "twist" and "punch," and in which Kathlyn Will-
iams will make a distinct sensation.
Miss Williams is too well known to photodramatic audiences
to have her successes enumerated in this brief space. It is
entirely by her ability and conscientious effort that she has
made for herself the enviable niche in the hall of fame of
photodramatic artists. As Agnes Aldrich in "Out of trie
Wreck," she is seen in one of the most unusual and interesting
screen dramas ever presented to the public.
Miss Williams is suported by an unusually excellent cast
which includes William Conklin, William Clifford, Stella Razeto,
William W. Jefferson and Don Bailey The method of present-
ing this story, is absolutely unique. The photography is espe-
cially beautiful, and combined with the beauty of the produc-
tion, goes to make a photodrama of real excellence.
The 56th edition of the Paramount-Bray Pictographs, the
magazine-on-the-screen, contains four very interesting sub-
jects: "Zoological Antics," "Swapping Foundations Under New
York Skyscrapers," "Physical Experiments" and how they il-
lustrate the remarkable effect produced by rays of light when
thown through various kinds of lenses, and a cartoon entitled
"Colonel rfeeza Liar, Detective."
Burton Holmes, the world's greatest traveler in his 57th of
the series of "Weekly Trips Around the World," takes his
fellow-travelers to "Yoko Valley" in Canada, where he pictures
in a unique and interesting manner, the modes of living in this
distant section of North America.
"Speed" is the title that is give to the Black Diamond Comedy
that is released by Paramount this week, and is significant of
what the picture really is. There is more action in this single
reel, than has ever been gathered together in a single comedy
reel before issued.
LIVE-WIRE EXPLOITATION FOR NEW PICKFORD
SUBJECT.
In addition to the usual advertising and publicity material
being prepared by the Artcraft Pictures Corporation for the
exploitation of Mary Pickford's newest picture, "A Poor Little
Rich Girl," arrangements have been made for the output of a
special "Mary Pickford Photoplay Edition" of the well known
book by Eleanor Gates. The book has become widely popular
throughout the country and is known as one of the '"best sel-
lers." In fact, it was as a result of the popularity of the book
that the subject was produced on the stage, where it registered
an immediate hit.
A plan of co-operation which will effect a special sale of
the book and at the same time prove valuable advertising for
the Artcraft picture has been entered into by the publishers,
Messrs. Grosset and Dunlap, and the Artcralt Pictures Corpora-
tion. Agents of Grosset and Dunlap are arranging with local
book-dealers for special ■window and advertising displays of the
photoplay edition to take effect simultaneously with the pre-
sentation of the film. Book-dealers will tie up the sale of the
book with the showing of the picture by announcing where
the photoplay can be seen, and exhibitors will announce by
means of their programs and advertising where copies of the
book, which contains as illustrations stills from the photo-
play, can be secured.
In addition to this, exhibitors throughout the country are
setting in touch with school authorities and women's clubs in
conection with the presentation of this picture In that it has
particular appeal to these bodies. Several managers have al-
ready reported that "Special Nights" in honor of various
women's clubs have been arranged for and that morning shows
to school-children as well as matinees have been taken over
by local school boards.
FITZMAURICE BUSY ON "BLIND MAN'S LUCK" FOR
PATHE.
George Fitzmaurice, director of the Gold Rooster Plays "Via
Wirelss," "At Bay," "New York," "Arms and the Woman,"
"Big Jim Garrity," "A Romantic Journey" and "Kick In," is
now engaged in making for Pathe "Blind Man's Luck.''
Mr. Fitzmaurice has selected for his cast Mollie King, Earle
Foxe, William Riley Hatch, Zeffie Tilbury, Helen Chadwick and
Francis Byrne.
Miss King, who is the star of Pathe's new serial "Mystery
of the Double Cross" is too well known in Pathe pictures to re-
quire comment. ,
Earle Foxe, however, is a new comer in Gold Rooster Plays.
He was born in Oxford, Ohio, and while playing stock in Chi-
cago was engaged by William Hawtrey to appear in "Dear
Old Billy." He played in ''The Third Degree" in Chicago and
afterwards was with Annie Russell. Wilton Lackaye, and
Douglas Fairbanks. Mr. Foxe is well known on the screen
having played leads with Alice Joyce and also with Mme.
Petrova.
MARJORIE RAMBEAU IN "THE DEBT."
Marjorie Rambeau has started work at the Frank Powell
studios on the third of her series of features for the Mutual
Film Corporation, having finished "Motherhood," the strong
war drama, which she has been working on under the direc-
tion of Mr. Powell.
"The Debt," an adaptation of the great European success,
will be Miss Rambeau's next subject. "The Debt" is entirely
different in plot and locale from Miss Rambeau's first two
pictures — "The Greater Woman" and "Motherhood" — and will
present the star in a widely different role.
Frank Powell is directing the production and has chosen an
excellent cast to support Miss Rambeau. This includes Robert
Elliott, Paul Everton, Anne Sutherland, T. Jerome Lawlor,
Agnes Eyre and Nadia Gary, a child actress of unusual ability.
"TWO MEN AND A WOMAN" (Ivan).
Characterized by unusual lighting effects, startlingly beauti-
ful scenic surroundings, elaborately screened and cast with the
usual Ivan effectiveness, "Two Men and A Woman" the forth-
coming release of the Ivan Film Productions, bids fair to up-
hold the standard of that organization.
The cast, containing James Morrison, Catherine Mayo, Rubye
De Remer, Guy Coombs, John Reinhardt and Helen Arnold,
under the direction of William Humphrey, displays ample his-
trionic powers to convey the dramatic moments afforded by the
virile story written by Willard Mack.
The entire production bears the essence of class which marks
a new departure in film productions. Magnificent estates fur-
nished the interiors, elegant wardrobes were secured from
J. M. Giddings for Miss De Remer and Mme. Frances for Miss
Arnold, while the habilament of Guy Coombs and James Morri-
son are sufficient in the extreme.
Mr. Humphrey and Marcel A. Le r icard secured a number of
highly startling night effects and a skating and cabaret scene,
of more than ordinary attractiveness, cnaracterizes the picture.
The locale of the story in Washington and the plots, counter
Scene from "Two Men and a Woman" (Ivan).
plots and unusual theme, lends themselves to exploitation of a
sensational and attractive character.
The story of "Two Men and A Woman" was written by Will-
ard Mack and the scenario constructed therefrom by Don Don-
das and Mr. Humphrey.
The picture will be released this week.
James Morrison who plays the featured role in the story,
was a former Vitagraph star and will be one of the featured
players in "Motherhood" which is soon to be launched by J.
Stuart Blackton.
1640
THE MOVING PICTURE WORLD
March 10, 1917
CANADIAN OFFICES FOR METRO.
In line with its general policy of expansion, Metro Pictures
Corporation is opening a chain of offices in Eastern Canada,
in order to give the motion picture exhibitors of that territory
the same complete, effective and high class service that is now
supplied exhibitors in the United States.
The first of these offices has already been put in operation at
No. 8 McGill College Avenue, Montreal, and within a few days
headquarters will be opened in Toronto. It is in response to a
persistent demand for exclusive Metro features in Canada that
the new chain is being formed.
This new line of expansion by Metro comes within almost a
month of the second anniversary of Metro's first release, "Satan
Sanderson" which was sent forth to the exhibitors March 29,
1915. The initial release was offered two years ago following
an organization of Metro's manuiacturing and selling forces
to meet a demand for feature pictures of high grade that were
box office attractions.
CONSOLIDATED OPENS LOS ANGELES BRANCH.
The Consolidated Feature Film Corporation, with offices at
116 Golden Gate Avenue, San Francisco, Cal., has opened a
branch at 818 South Olive Street, Los Angeles. A projection
room has been installed, using two Simplex machines and a gold-
fibre screen. A large office, shipping room, cleaning and in-
specting department, are all on one floor, making it one of the
finest and most up-to-date film exchanges on the Pacific Coast.
Mr. Marion H. Kohn is the president and general manager of
the Consolidated. Associated with him is Mr. Geo. B. Epstein
and other well known men of Los Angeles and San Francisco.
Mr. Kohn is an old-timer in the picture business, although
young in years, having managed the first feature film exchange
on the Pacific Coast. Mr. Kohn is very enthusiastic over the
open market, and the Consolidated purchases all its features
through this channel. The Consolidated will shortly open ad-
ditional offices in Seattle and Portland and also Denver, there-
by increasing their buying power.
DAVID STERN COMPANY INCREASES LINE.
The David Stern Company, of No. 1047 Madison street, Chi-
cago, is now handling the complete line of Universal cameras
and accessories, in addition to their already long list of cam-
eras and supplies, one of the chief of which is the Davsco mo-
tion picture camera, which sells for $110. These cameras are
guaranteed by their makers to make pictures equally in quality
to those made by the higher-priced cameras. Another specialty
is the light-weight panoram and tilting top tripod, the price
of which is $25.
The David Stern organization is made up of experienced cam-
eramen, and their thirty-two years in the business have given
them an enviable standing in the trade. Their complete line is
listed in their 1917 catalogue, which will be mailed free of
charge.
"THE WEB OF LIFE" FOR STATE RIGHTS.
The first of the feature releases put out by the Gold Medal
Photoplayers, "The Web of Life," is now being offered to state
rights buyers for immediate delivery.
The story from which the picture was made concerns the
love of a dissipated young man for a simple country girl who
did not know what to do when she lound her young husband
tiring of her and going back to his evil companions. She ap-
peals to her boyhood sweetheart and the efforts he makes to
straighten things out brings on the tragedy that costs him his
life. However, in his death, the young husband is made to see
the error of his ways and reforms.
The principal parts are played by Hilda Nord, James Cruze,
George Spencer and Billy Quirk, together with capable support.
The Gold Medal Photoplayers will produce five-reel features
to be sold to state rights buyers at the rate of one a month,
for the present.
"THE GIRL FROM RECTOR'S" (Mutual).
With a fame and following ready made by its stage suc-
cesses "The Girl from Rector's" is coming out in motion pic-
tures. The Mutual Film Corporation announces the release of
a five-part picture edition of the play for the week of March 5.
Ruth McTammany in the role of "Loute Sedaine," the Girl
from Rector's, is the star and center of attention.
The picture is all that its title suggests, and it achieves suc-
cess as a screen interpretation of Broadway and the night life
of smart New York without overstepping the border line into
the region of the improper.
"The Girl from Rector's" was originally produced upon the
stage by A. H. Woods. It ran for one hundred consecutive
weeks at Weber's theater in New York, and at one time as
many as ten road companies were presenting the piece to
crowded houses all over the country.
"LONESOME LUKE" COMEDIES «NCE A MONTH.
It is announced that Pathe's new two-reel "Lonesome Luke"
Comedies will be issued once a month beginning with March
18. The first on the program is "Luke's Lively Life," "Lone-
some Luke's Honeymoon," "Lonesome Luke's Plumbing Mis-
haps," and "Stop, Luke. Listen."
L
ITTLE ELLA HALL was selected to play the featured
lead in "Pawned," a five-act drama, which is to be
elaborately 'filmed at Universal City.
Ethel Clayton's next World picture, Brady-made, bears the
title "The House Cat."
* • •
Elaine Hammerstein, granddaughter of the illustrious Oscar,
will make her screen debut in support of Robert Warwick in%
the Selznick-Picture presentation of the detective drama,
'The Argyle Case." Ralph W. Ince directed the picture, which
will be presented to the public within a few weeks. The
cast includes such noted stage players as H. Cooper ClifEe
and Frank McGlynn.
* • •
The Selig-Tribune, the twice-a-week news reel released in
General Film service by the Selig Polyscope Company, has
proved its timeliness in news enterprise by presenting pictures
of Thomas W. Lawson, the Boston broker, now in the lime-
light in Congressional investigations; and of the late Colonel
Cody, "Buffalo Bill."
* • *
"The Phantom Buccaneer," Richard C. Travers' current
Essanay feature, is reported to be having an exceptionally
successful run. Exhibitors who have shown the picture have
reported capacity business, and critics have characterized it
as a "thrilling drama with a punch from beginning to end."
Mr. Travers is seen at his best. "The Phantom Buccaneer"
is being released through the K-E-S-E service.
* * *
Ethel Clayton's next release by the World-Brady interests
is called "The Web of Desire," with Rockliffe Fellowes fea-
tured. Others in the cast are John Hines, Edward Kimball,
Richard Turner, William Williams and little Madge Evans.
* » *
Sybil Carmen, a favorite in Ziegfeld's "Midnight Frolic," is
posing in fashion pictures for the Gaumont Company. Her
pictures appear at intervals in the Mutual Weekly.
* * »
The first of E. Phillips Oppenheim's novels of adventure to
be adapted to the screen is "The Court of St. Simon" now
being filmed at the Selznick studios by Robert Warwick under
the direction of Leonce Perret, the famous French motion
picture producer, who is making his debut on this side of the
Atlantic with this production.
* » *
The first appearance of Evelyn Greeley in a World-Brady
cast will occur in "The Eleventh Hour," now nearly completed.
Miss Greeley is a quite recent acquisition by the World' Film
Corporation, whose agents were attracted by the fine quality
of her acting in the star roles of "Tempest and Sunshine" and
"Just A Song at Twilight."
* * *
Victor Potel, better known as "Slippery Slim," is a member
of Tom Mix's Foxfilm Comedy company. He is six feet one
inch tall, weighs 127 pounds gross and plays "heavies."
» * *
Thomas P. Carnahan, Jr., juvenile actor, will appear in a
production of Richard Harding Davis' story, "Gallagher,"
which has been made at the studios of Thomas A. Edison,
Inc., for release on the Conquest Pictures program.
» * *
"The Flying Target" is the title of the Cub Comedy, fea-
turing George Ovey, recently completed at the David Horsley
studios, and scheduled for release through the Mutual Film
Corporation on March 8.
» * *
Lou Tellegen and Mary Fuller have returned from Saranac
Lake, where they have been staging snow scenes for the
Famous Players-Paramount picture, "The Long Trail," under
the direction of Howell Hansel. "The Long Trail" marks the
first appearance of Mary Fuller in a Paramount picture.
Electric Current
for
THEATERS
PORTABLE UNITS
for
Traveling Circuit Shows
Write for Bulletin M10
Storage Batteries not re-
quired
Progressive Agents Wanted
LANGSTADT-MEYER CO., Appleton, Wis., U. S. A.
March 10, 1917
THE MOVING PICTURE WORLD
1641
iy ^ujimiiiiiii)iiiiimiiiiimiiiiiiiiiiiiiiiiiii)ii|iiimiiiiuiiL^ "^immTT;
S
AAAAAA
Trade News of the Week
m*
GATHERED BY OUR OWN CORRESPONDENTS
Boston's Big Community Theater Opens Washington News Letter
West End Theater Costing $300,000 Will Bring the Best Entertainment to a
Thickly Congested Part of the City.
By J. J. Phillips, Moving Picture Editor, Boston Journal.
BOSTON, Mass. — With the purpose of
bringing the better class moving pic-
ture and vaudeville show to over 50,000
who live in the congested district of the
West End of Boston, the Lancaster
Amusement Company has opened its new
$300,000 moving picture theater on Lan-
caster street near Causeway, Boston. The
Lancaster was opened to the public for
Front of
Lancaster Theater, Boston's
West End House.
the first time Saturday night, Feb. 15.
Admission was by invitation, and in the
audience were many society people of
Boston and Brookline who are interested
in this project from the philanthropic
standpoint. Speeches were made by mem-
bers of the company, including Harold
Sherburne, the president. The Lancaster
was designed and built by Clarence
Blackall, the prominent Boston architect,
and has a seating capacity of 1,500. It
is of cement and brick and thoroughly
fireproof, fourteen exits offering egress.
The company has installed a new type
of instrument called the photo player,
which will furnish music.
Manager Charles Ross in defining the
policy of the house announces that a se-
lect list of high grade pictures will be
shown twice weekly together with a num-
ber of polite vaudeville acts, also vocal-
ists and musicians of repute will be se-
cured for the full week engagement.
Tuesday will be try-out day for amateur
musicians and singers with stage aspira-
tions, who will be given an engagement
at the Lancaster if approved by a com-
petent board of musical critics.
Louis B. Mayer Back from Vacation.
Boston, Mass. — Louis B. Mayer, head of
Metro in Boston, has just returned from
his mid-winter vacation in Florida, where
he had an opportunity to see one of his
stars, Ethel Barrymore, put the finishing
touches on "The Call of Her People," a
forthcoming Metro release.
State Rights Company Elects Officers.
Boston, Mass. — The Globe Feature Film
Corporation, recently reorganized, has
elected the following officers of this cor-
poration: David A. Lowrie, president;
Nathan H. Gordon, of the Gordon Bros.
Amusement Company, treasurer; James
Soloman and Max Schoolman, directors,
and Harry Segal, general manager. This
corporation has the state rights for New
England on "The Witching Hour," the
Ella Wheeler Wilcox series, "War As It
Really Is," photographed by Donald C.
Thompson of Leslie's Weekly; "Around
the World In Eighty Days," and many
other features.
General Manager Segal announces a
program is to be released by this corpora-
tion in the near future but is not at lib-
erty to state what this program will be.
as negotiations have not been completed
with relation to it.
Making "Lemon" Houses Pay.
New Britain, Conn. — Of all the prominent
exhibitors through the New England States,
there is none better and more widely
known than P. S. McMahon, of New Britain,
Conn., who started
his business career
in New Britain in
1889 with a cap-
ital of $135, and
through an ac-
cident, became in-
terested in the
theater business
there.
Notwithstanding
the usual opinion
f the "know it
alls" that the
A^H ^H^^to Keeney theater
I was a lemon house,
r<& ^k^^ under Mr. Mc-
'•* I Mahon's able man-
^^^ mk agement the busi-
m{ ness prospered.
Four years ago
Mr. McMahon took
over the Empire
theater in Hart-
ford, Conn. This
likewise was considered a lemon house,
and to-day this theater is one of the best
paying properties in Connecticut.
Mr. McMahon is rated as one of the
largest tax payers in New Britain and
Hartford, and men of this type are of great
advantage to the exhibitors.
Mr. McMahon has recently installed one
of the fine Fotoplayer organs, built by the
American Photo Player Co., in the Empire
theater, and since this installation ex-
pressed himself as having noticed a healthy
growth in business, with a corresponding
reduction in expense.
P. S. McMahon.
By Clarence L. Linz, 622 Riggs Bldg..
Washington, D. C.
Need of Express Pick-ups Felt
vy ASHINGTON, D. C— Washington's
"v exchange managers have two seri-
ous complaints to make. The most im-
portant of these is their inability to
get midnight pick-up service from the
express companies, the other is the mak-
ing of Washington's Birthday such a
holiday as to cut off all mail deliveries
to the exchanges.
"All of the exchange managers," said
a well known member of the Exchange
Managers' Association of Washington,
"are still waiting for the express com-
panies to inaugurate a midnight pick-up.
We had been given to understand that
two of the companies with whom we do
business were going to do so, and it is
very necessary that they should, for fully
one-half of the films shown in Washing-
ton are due for shipment south or west
after the local theaters close. The ex-
changes are forced to make delivery of
these shipments to the express com-
panies after they come to them from the
theaters, in time for their movement on
trains leaving for the various destinations
between the hours of eleven and one, or
they will not be delivered the following
day in time for exhibition at night.
"Aside from the inconvenience to which
the exhibitor would be put, the exchange
would lose a day's rental if they failed
to make the proper train, and this would
total to a considerable sum in a very
short time. The managers feel that their
business is worth the extra effort which
they desire the express companies to
make in order to give them proper ser-
vice, and, in view of the number of ship-
ments moving in this way, they cannot
see why a midnight pick-up cannot be ac-
corded them.
A number of the exchange managers
are trying out the parcel post service and
just as soon as the local post office offi-
cials can get other plans in good working
order they are going to throw a good
deal more business to Uncle Sam. There
are two obstacles still in the way — the
C. O. D. collections are not satisfactory
as now made, and the exchange managers
want some provision made for the quick
return of a film when the exhibitor to
whom it is shipped refuses to receive it.
These changes are expected to be made
in the very near future.
All along the line on Washington's
Birthday, as was the case on New Year's
Day, the exchange managers were kick-
ing because the city postmaster had taken
it upon himself to issue an order, as a
result of which there were no mail de-
liveries. They point out that the de-
partment is so anxious to get the film
business, yet hampers it by not deliver-
ing incoming orders and other important
matter. The managers are very much up
in arms about the whole proposition and
there is a possibility that strong com-
plaint will be made, especially as it is
known that some firms in other lines
were able to get their mail by sending for
it, which privilege, however, was not ac-
corded the film men.
L
1642
THE MOVING PICTURE WORLD
March 10, 1917
New Theater Will Seat 6,000
San Francisco Will Shortly Have the Biggest Theater in America when the House
Planned by Turner & Dahnken Is Finished — Will Be Built at the Corner of
Eighth and Market Streets — Lease Is, for Fifteen Years.
By T. A. Church, 1507 North Street, Berkeley, Cal.
tended the Ad-Masque ball at the Munici-
pal auditorium, where she took the part
of Cleopatra in the pageant and later
occupied a seat in the Turner & Dahnkem
box.
SAN FRANCISCO, Cal.— Plans for the
erection of a mammoth moving picture
theater, the largest in America, with a
seating capacity of 6,000, are being rushed
to completion for the Turner & Dahnken
circuit by Architects Cunningham & Poli-
teo, and these are to be ready in detail
form for the letting of contracts within
sixty days. This immense house is to be
erected on the McCreery property at
Eighth and Market streets, on the site
formerly known as Central park, where,
in years gone by many circuses and tented
attractions have held forth. The T. & D.
circuit has secured a lease on the prop-
erty and will hold it for fifteen years, at
a total rental of about $1,000,000.
The building will be of strictly fire-
proof, one story, and will be so construct-
ed that 6,000 persons may view screen
productions at one time without climb-
ing stairways, all the seats to be on one
floor. There will be ninety loges, but the
seats in the other sections of the house
will be uniform. While intended for mov-
ing pictures exclusively, there will be a
fully equipped stage forty-five by one
hundred and forty-five feet in size, with
an opening measuring eighty to forty-five
feet.
The main promenade foyer will be
reached from Market street by an en-
trance fifty-five feet wide and one hun-
dred and sixty-five feet long and will be
fifty by two hundred and forty feet in
size. Off this will be the reception and
tea room for ladies, forty-six by one hun-
dred feet, ladies' rest rooms, men's smok-
ing rooms, check rooms and cozy corners.
Here will also be a beautiful candy stand
and some unusual attractions in the form
of a pond for wild fowl and an aquarium.
The seats in the theater proper will be
reached by a series of gradients from the
main promenade foyer, each twelfth row
to be tapped by an entrance at regular
intervals, so that the aisles in the house
will be crowded at no time. A thirty-
foot picture will be shown and the seat
farthest from the screen will be two hun-
dred and twenty-five feet distant. The
front of the house, which will face San
Francisco's magnificent civic center, de-
clared to be the most notable group of
public buildings in this country, will be
of handsome design and will be lighted
after the style inaugurated at the recent
exposition.
Plans are being made for the installa-
tion of a mushroom and plenum system
of heating and ventilating, this to be the
largest of the kind ever installed in a
theater, and the lighting will be' of the
most approved design, the house lights to
be on four circuits, with remote controls.
No selection of a pipe organ has been
made, as yet, but this instrument will
have not less than seventy-five stops and
four manuals.
Secretary E. B. Johnson, of this firm, is
now on a tour of inspection to secure
ideas to be used in this new house, and
others to be erected soon, it being the in-
tention to equip a house that will serve
as a model for others. No decision has
been reached as to what disposition will
be made of the Tivoli opera house, which
is conducted by the T. & D. circuit, and
this may be transformed into a stock
house when the new theater is ready.
New Film Company Incorporates.
San Francisco, Cal. — The Affiliated Film
Companies has been incorporated with a
capital stock of $3,000 by Mark M. Leich-
ter, George H. Perry, M. Leichter, A. L.
Lissner, M. L. Haines, N. Boas and O. C.
♦Vilson. Mark M. Leichter, who was
formerly with the De Luxe Film-Lasky.
is president of the new concern, which
has opened offices in the Mills building on
Montgomery street.
Former Theater Man Marketing Hat
Holder Device.
San Francisco, Cal. — Fred Frisk, form-
erly a well known moving picture ex-
hibitor, but more recently manager of the
United Theater Exchange, has formed the
Friscol Manufacturing Company and is
now placing on the market a combination
hat and program holder to be installed
on theater chairs for the accommodation
of patrons.
Warner Handling "Yellow Menace."
San Francisco, Cal. — The Warner film
attractions, which recently returned to
Film Row, is now handling the "Yellow
Menace," formerly controlled in this ter-
ritory by the United Film Service.
G. A. Metcalfe Takes Theater St. Francis
San Francisco, Cal. — The financial diffi-
culties that have beset the Theater St.
Francis since its opening last fall have
culminated in the taking over of this
house by G. A. Metcalfe, who installed
most of the equipment, and it will be
operated by the St. Francis Theater Com-
pany, of which Mr. Metcalfe is president.
Film service is being arranged for and it
is planned to use this house for demon-
tration purposes, installing all the latest
machines, equipment, decorations and ef-
fects so that owners of houses may see
these in actual operation. The house will
be conducted under the direct manage-
ment of Walter De Latimer, well known
through his connection with the Kahn &
Greenfield houses. Mr. Metcalfe has taken
over the agency for an electric fountain
line, suitable for use in moving picture
houses and is handling the spot lights
used at the San Francisco exposition of
1915.
Charles Klopot to Visit North.
San Francisco, Cal. — Charles Klopot,
who conducts a film exchange on Golden
Gate avenue, and who has been devoting
his attention of late to a large state rights
production secured by him for this terri-
tory, is planning to leave shortly on a
visit to Portland, Seattle and other points
in the Northwest. He returned recently
from a visit to Los Angeles.
"Battle Cry of Peace" Sent to Hawaii.
San Francisco, Cal. — Sol L. Lesser has
sent the "Battle Cry of Peace" to Hono-
lulu, where it has been booked by some
of the largest houses. He returned re-
cently from a brief visit to Los Angeles
and may be expected to be seen heading
for New York soon, as it has been several
weeks since he was in that city.
M. A. Levy Visits San Francisco.
San Francisco, Cal.- — M. A. Levy, presi-
dent of the United Film Service, has re-
turned to this city following a stay of
several months at Seattle, and is seeking
a manager for the local office. Miss Ora
Graham, who has been in this office for
the past two years, and who has had
charge of it for several months, is now
with the Mutual.
Star Appears on Stage.
San Francisco, Cal. — Edith Storey was
a recent visitor here from Los Angeles
and during her stay appeared in person
at the T. & D. theater in Oakland, where
she explained the inside story of the film-
ing of "Money Magic," the feature being
shown at that playhouse. Later she at-
San Francisco Newslets.
X. K. Stout, formerly manager of the
local Mutual, but now with the American
company at Santa Barbara, was here re-
cently for a short visit.
>'•. A. Metcalfe has installed new projec-
tion machines in the demonstration room
being fitted up in the new quarters of the
Greater Vitagraph in the Musical build-
ing.
The Savoy theater is being given over
to a run on the "Eyes of the World."
The lobby of the Tivoli theater has been
transformed into a woodland bower by
the use of ferns, potted plants and song-
birds.
California Theater News.
Sausalito, Cal. — The Princess theater is
now being conducted by Elizabeth Gates,
owing to death of the former owner. Mr.
Eliot.
Fruitvale. Cal. — Tiie Diamond theater
has been reopened by S. A. Wolf, who also
has Brown's theater.
Redding, Cal. — The committee appointed
to select a name for the new house of
Anderson & Wood has selected the name
of the Redding theater.
Tulare, Cal. — New projection equipment
is to be installed in the Theater Tulare,
recently taken over by O. B. Eustace.
Fort Bragg, Cal. — A. Polly and Wm.
Rasmussen have purchased the property
of Charles Dahl on Franklin street and
will use it as a moving picture house.
Mr. Dahl is the owner of the Sequoia
theater on Laurel street.
Gilroy, Cal. — The Gilroy opera house is
to be renovated and a new heating sys-
tem installed.
Santa Cruz, Cal.- — The Jewel theater was
closed recently for two weeks, renovated
throughout and fifty-five new seats added.
Colfax, Cal. — The Colfax theater has
been renovated throughout by Manager S.
K. Williams.
Nevada City, Cal. — Melville Miller, of
Vallejo, is planning to open a vaudeville
and moving picture house here.
Bakersfield, Cal. — The Parra theater,
conducted for the past year by Charles H.
Freear, has been taken over by George
W. Helm and will be conducted under the
management of Herbert H. Norris.
Petaluma, Cal. — The Globe theater lias
been sold to Frank P. Doyle of Santa
Rosa.
Redwood City, Cal. — W. J. Salisbury has
taken over the Bell theater and will re-
open it shortly.
Porterville, Cal. — F. A. Porst and asso-
ciates have leased the Majestic theater
and will expend about $3,000 in refitting it.
Oakland, Cal. — The theatrical managers
of this city have filed a written protest
with the city authorities against the use
of the municipal auditorium for theatri-
cal purposes, charging that the original
purposes of the auditorium are being vio-
lated.
K-E-S-E to Move in March.
San Francisco, Cal. — Work is progress-
ing in a very satisfactory manner on the-
fireproof building on Golden Gate avenue
in which the K-E-S-E exchange has leased
quarters, and plans are being made by
Manager W. O. Edmonds for removing
from the present quarters some time i»
March. Business at this exchange is show-
ing much life, and its releases are now
well placed in the San Francisco field.
A. E. Beck returned recently from a trip
through the northern part of the state
and did an especially large business on
"The Truant Soul." W. H. Korper, for-
merly with the International, has been
placed on the road as special Max Binder
salesman.
March 10, 1917
THE MOVING PICTURE WORLD
1643
Pine Tree state Letter Province Uses Shows to Urge Recruiting
By John P. Flannigan, 151 Park View Ave
Bangor, Me.
Maine Exhibitors Against Deposit
System.
BANGOR, ME. — Maine picture men are
dead set against the deposit system,
many declaring it to be absolutely unjust.
They cannot see why they should deposit
four weeks' program money, when they
are obliged to pay for their films in ad-
vance, anyway, under the C. O. D. arrange-
ment.
Three-reel Features Popular.
Bangor, Me. — Small Maine picture
houses, according to the Bangor exchange
men, are not using many five-reel features
at the present time. Most of them use a
three-reel feature, a comedy and a single-
reel drama. Then, if anyone comes in
after the feature starts, they have a
chance to see something, but if they come
in after the third reel of a five-reel feat-
ure they don't get their money's worth.
Machias Film Palace Reopens.
Bangor, Me. — William .Means, proprie-
tor of the Machias film palace, has open-
ed it after a thorough renovation and
his patrons are delighted with the change.
He is using General Film service.
Bangor Business Notes.
Bangor, Me. — Manager Charles M. Stern
of the Universal's Bangor branch, reports
that "Liberty," the feature serial, is book-
ed for at least 75 Maine towns.
Victor Holts, proprietor of the Dan-
forth, Me., theater, is using General Film
aervice.
Pearl Crockett, proprietor of the
Brooks moving picture house, reports big
ibusinCss with the "Girl From Frisco." J.
J. Pray, proprietor of the Silver House,
Waterrille, is also using it.
Odd Fellows hall theater, Newport, is
msing Universal program just now.
Reginald F. Borroto Weds.
Bangor, Me. — Reginald F. Borroto of
New York, until recently manager of the
Bangor Mutual branch, was united in
marriage to Miss Abbie Constantine at a
pretty wedding in St. John's Catholic
church, Feb. 12. Mr. Borroto is now man-
ager of the headquarters of the Mutual
In Boston. The bridal couple was at-
tended by her sister, Miss Frances Con-
stantine, and by Dr. C. J. Taylor, of Ban-
gor. Mr. and Mrs. Constantine will re-
side in Boston after March 15.
General Film Stenographer Honored.
Bangor, Me. — Miss Doris Brann, for-
merly stenographer in the Bangor office
of the General Film, has been appointed
stenographer to Governor Carl Milliken
at the state capital, Augusta.
Miss Madeline Gallagher, who has been
clerk in the checking department of the
Bangor office of the General Film, has
been promoted to the position of stenog-
rapher for the local branch.
Palace Theater Again Closed.
Bangor, Me. — The Palace theater, Ban-
gor, which has been opening and closing
at intervals for several years, again
closed on Saturday. John Goodwin, the
manager for a year or so, has terminated
his connection with the theater.
Only Old Pickfords Seen Here.
Bangor, Me. — The new Mary Pickford
pictures have not been seen in Bangor as
vet, although Queen Mary has many ar-
dent admirers here. Apparently the
managers are holding back on account
of the price. Pickford pictures show only
in the larger cities of the state, Portland,
Augusta, Lewiston and Waterville. The
smaller towns cannot touch that program.
St. John Motion Picture Houses Become Centers of a Campaign to Recruit a
Provincial Regiment to Full Strength.
By Frederick F. Sully, 68 Lansdowne Ave., St. John, N. B.
of the famous Players, will go on the
road with the big production, "The Can-
adian Armies in Action." Previous to af-
filiating with the Mutual office Mr. McKay
was with the Warner feature company.
ST. JOHN, N. B— That the motion pic-
ture industry is coming to play a more
and more important part in the affairs of
a nation is brought out in no more forc-
ible manner than in the recent decision
of the St John recruiting committee. The
committee, .composed of Mayor Hayes and
ninety-nine other leading citizens, repre-
senting- all branches of industry and al-
most every profession, decided after sev-
eral meetings to use, or rather request
the use of, the St. John motion picture
theaters as a means to stimulate the re-
cruiting for the 236th New Brunswick Kil-
ties battalion, which now lacks only
about 200 men to bring it up to full
strength, in order that it may go overseas
as a battalion.
According to the latest plans of the
committee a prominent citizen will attend
each performance at one of the picture
theaters, and between reels will give a
brief address urging upon the people the
necessity of strengthening their fighting
forces. The skirl of the bagpipes and
the swirl of the kilts are to be made a
part of the program. This new step in
recruiting will, if the plans of Lieut. Col.
P. A. Guthrie. O. C, of the 236th, ma-
terialize, be started early in March and
will be continued until the unit is full
strength. The committee and the military
authorities felt that the motion picture
houses afforded the best opportunity to
get the existing conditions fairly and can-
didly before the people. Many who do
not read the daily papers are regular
patrons of the picture houses, while it is
seldom that a reader of the papers is not
also a picture devotee; thus it was felt
that every class and every type would be
reached. In St. John the influence and
the prestige of the screen are increasing
daily.
Regal Films Exchange to Open.
St. John. N. B. — Charles Burman, special
representative of the Regal Film, Limited,
with head office in Toronto, was in tne
city last week and completed arrange-
ments for the opening here early in
March of a branch of the Regal ex-
changes. Their new offices will be locat-
ed at 19 Market square, in the same build-
ing with the Fox quarters. Productions
of the World Film. Brady-Made, Victor
Moore comedies, educational films, and
enough Clara Kimball Young subjects to
keep the provinces supplied two years
will be handled by the newcomers to this
territory. Mr. Burman believes that the
Maritime Provinces, especially Nova Sco-
tia, offer a good field.
St. John, N. B.— J. G. B. Metzler of Hal-
ifax, treasurer of the exhibitors' league,
was in the city over the week end whiie
returning from a trip to Montreal and
Chicago.
St. John. N. B. — R. Allan Christie of the
Universal forces has returned from a trip
through the provinces. Weather condi-
tions and embargoes declared on commod-
ities coming into the provinces by freight
in order to give preference of war muni-
tions have somewhat affected general
business conditions, and the moving pic-
ture interests have experienced a notice-
able falling off of business in some sec-
tions.
"Bob" McKay Goes to Famous Players
Exchange.
St. John, N. B. — "Bob" McKay, who has
been assistant manager and booker at the
local Mutual exchange for the past five
years, has resigned and joined the St.
John forces of the Famous Players film
service in the same capacity. Joseph
Liebermann, a member of the office staff
St. John Opera House Hustles Its Chairs.
St. John, N. B. — A record for the instal-
lation of 1,000 chairs was perhaps made
here last week by the placing on the main
floor of the opera house that number of
seats within 20 hours. With the house
scheduled to open on Saturday noon, there
were no signs of new orchestra chairs on
Tuesday. Orders had been placed with a
firm in Kitchener, Ont., for the delivery
of the chairs two weeks previous to the
time they would be needed. Embargoes
and general freight congestion found the
chairs but ten miles from their starting
place two weeks after the time of ship-
ment. An express car was backed up-
against the sfde-tracked freight Wednes-
day. The theater equipment was trans-
ferred by hand, hurried back to Toronto,
and reached St. John by express Friday
afternoon. Thirty-four carpenters worked
unceasingly for 20 hours and finished the
last chair one hour before the house was
scheduled to open.
Harry Beahman, formerly with Mr.
Franklin in the Halifax house, has been
transferred here as assistant to Walter C.
McKay, resident manager. Previous to
going to Halifax, Mr. Beahman was with
the World film corporation forces.
Operators to Form a Union.
St. John, N. B. — Enthused by the suc-
cess that has apparently come to the Nova
Scotia operators' union, following its or-
ganization a short time ago, New Bruns-
wick motion picture operators are anx-
ious to organize. This desire to get to-
gether is especially noticeable in St. John.
The World has been asked in the absence
of a chairman of any sort of operators'
union to take the initiative and make an
effort to bring the men together on some
Sunday afternoon, or any time that might
prove convenient to the majority. Some
operators have offered objections to work-
ing conditions, others to the small pay
and cutthroat methods employed by be-
ginners, and to the laxity of the provin-
cial examinations, "which are given by the
chairman of the board of censors, who has
had no experience in projection. The
dozen or more operators in and about St.
John are anxious, it is said, to make their
organization provincial one. The World
will be glad to do what it can toward
bringing about an organization. Com-
munications regarding such a move could
be sent to the Maritime Provinces corre-
spondent (see head of this letter), who
would be willing to issue cards naming a
place and date for a preliminary meeting.
Manager A. B. Farmer Gives a Party.
St. John, N. B. — A. B. Farmer, proprietor
and manager of the Star theater, recently
treated a few friends and members of the
staff of the theater to a sleigh drive and
dance. The party left the Star at the
conclusion of the second show and drove
as far as Glen Falls, and on the return
went to Mr. Farmer's home, where a fine
collation was awaiting the guests. Mrs.
A. McKay played several selections on
the piano, and an order of twelve dances
was carried out. Besides Mr. and Mrs.
Farmer those present included: J. N. Gold-
ing, Jr., Mrs. A. McKay, Mrs. Strauss, Mrs.
R. Rarmer, Mrs. J. R. Hutchinson, Arthur
Farmer, Jr., Harold Beverly, Clarence
Farmer, D. Carpenter, "Sandy" Golding,
Harry Farmer, Luther Jordan, Miss Kath-
leen Golding, Miss Helen Foster, Miss Mil-
dred Foster, W. R. Golding, S. U. Buch-
anan and the Misses Farmer.
1644
THE MOVING PICTURE WORLD
March 10, 1917
Pittsburgh Filmdom News
Resignation of Manager M. C. Hughes from Local Universal to Accept Charge of
the Montreal Metro Exchange — Several Other Local Exchange Changes — Film
Notes from Western Pennsylvania.
Kr.mi Pittsburgh News Service, 601C
PITTSBURGH , PA. — Considerable sur-
prise and regret were expressed in
local moving picture circles this week over
the resignation of M. C. Hughes as man-
ager of the Pittsburgh Universal exchange.
Mr. Hughes has accepted the manager-
ship of the new Montreal, Can., branch
of the Metro pictures service, which has
been established under the new Canadian
policy of that company. With his de-
parture from this city the Pittsburgh
trade loses one of its most active and
esteemed members and a leader in Screen
Club affairs.
Mr. Hughes came here a little over a
year ago to take charge of the Universal
branch, having been formerly manager
of the Atlanta, Ga., and Memphis, Tenn.,
offices of the General Film. He was pre-
viously to that manager of the Twenty-
third street, New York, offices of the Gen-
eral, and has had wide experience in the
business. Because of his high qualifica-
tions as an organizer and manager as
revealed by his past success, the Metro
selected him to guide the destinies of the
most important of its new Canadian
branches. The good w'ishes of his host
of friends follow him in his new position.
No successor to Mr. Hughes has yet been
named by the Universal.
Harry E. Reiff Changes to General Film.
Pittsburgh, Pa. — Harry E. Reiff, prom-
inent film salesman and former mainstay
of the force of the Pittsburgh Pathe ex-
change since its establishment here three
years ago, resigned that position Febru-
ary 17 to become assistant manager of
the local branch of the General Film. Mr.
Reiff's experience in the picture business
has been exceptionally broad and his ap-
pointment as assistant to manager Fred
Flarity at the General is received with
approval.
W. J. Fitzpatrick with Pathe Forces.
Pittsburgh, Pa. — W. J. Fitzpatrick, a
well-known showman and film salesman,
has just been added to the forces of the
Pittsburgh Pathe exchange. Mr. Fitz-
patrick was formerly with manager Fuller,
when he was head of the St. Louis ex-
change of the General, and is widely ex-
perienced in the business. He will look
after the East Liberty, Westmorland
County and downtown Pittsburgh ter-
ritory, succeeding E. E. Erickson in that
field. Mr. Erickson has succeeded Mr.
Reiff in looking after the balance of the
western Pennsylvania territory.
High-class Films Promised to Braddock.
Braddock, Pa. — A notable change from
vaudeville to moving picture attractions
will be made soon, when the Family Lho-
ater, Braddock, converts its policy into
one of the exclusively high-class films.
Benjamin Burke, owner of the Family,
has announced that the house will be
closed at once for extensive remodeling
and redecorating, and will be ready for
reopening under the new arrangement
the latter part of March. Joseph Buike,
brother of the owner, will look after the
management of the Family.
Sharpsburg Cameraphone Changes.
Sharpsburg, Pa. — The Cameraphone the-
ater, Sharpsburg, Pa., was recently pur-
chased by Herbert Murray from Edward
Balson. Mr. Murray was formerly house
manager of the Colonial theater, Wilkins-
burg, one of the Rowland & Clark chain
of houses. The Cameraphone is an up-
to-date theater and a money-maker, and
the wide experience of the new owner will
enable him to maintain the high standard
that has been set.
Jenkin:i Arcade, Pittsburgh, Pa.
Lewistown's National Opens.
Lewistown, pa. — The handsome new Na-
tional theater, Lewistown, has just been
opened under auspicious circumstances
and is reported as doing a thriving busi-
ness. The National is a modern theater,
of fire-proof construction and attractive
in architectural design. The interior is
tastefully and comfortably arranged and
the equipment complete and up-to-date.
It is owned by the Whitehouse amuse-
ment company. The National will offer
high-class feature attractions, including
Ivan and Art Drama productions.
. l
Improvements at the Majestic.
Pittsburgh, Pa. — The Majestic theater,
1215 Fifth avenue, Pittsburgh, has just
made a number of up-to-date improve-
ments, including an entirely new equip-
ment of motors and fans, made necessary
by the installation of a new generator,
which manager Solz declares has improved
the projection of his picture 100 per cent.
The Majestic also boasts a handsome new
organ, installed at a cost of $5,000.
Leon D. Netter Here a Week.
Pittsburgh, Pa. — After a week's visit
in Pittsburgh, Leon D. Netter, general
manager of the Masterpiece film attrac-
tions, left for Cleveland, O., recently,
where he will be located for some time
personally looking after the affairs, of
the company in that state. His head-
quarters will be at the Statler hotel. Mr.
Netter stated that "Purity," "Neptune's
Daughter" and "The Spoilers," the firm's
leading subjects, are proving a continued
great success.
Philadelphia News Letter
By E. V. Armato, 144 N. Salford St., West
Philadelphia, Pa.
Many Big Pictures Promised.
PHILADELPHIA, PA. — The coming week
will reveal the initial presentations of
many pictures which promise interest. The
Victoria will introduce for a six-day run
Norma Talmadge in "Panthea," Selznick's
release. The Stanley is to offer "The Win-
ning of Sallie Temple" during the first
three days and Mae Murray in "On Record"
the last three, supplemented by the British
War Pictures. At. the Arcadia, Leonore
Ulrich will be seen in "Her Own People"
for the first three days and Theda Bara will
star in "The Tiger Woman" the last three.
The latter will be the first William Fox
production ever shown at the house.
"Patria," as an added attraction, will be
presented the last three days. The Strand
will show Lillian Walker in "Kitty Mac-
Kay" and Wilfred Lucas in "Jim Bludso"
each for a semi-week run.
Lew Krouse Weds.
Philadelphia, Pa. — Lew Krouse, the busi-
ness agent of Local No. 307, Motion Pic-
ture Operators Union, surprised his many
friends by plunging into the sea of matri-
mony on February 11. However, the event
was made one of great jubilation, and he
and his bride are now on the honeymoon
path. The members of Local No. 307 are
preparing for their annual ball, which will
be given April 18, in Eagles Temple.
Relieves in "The Survival of the Fittest."
Philadelphia, Pa. — When it comes down
to knowing the "inside stuff" of the moving
picture business J. M. Graver, the business
manager of the Liberty theater, at Broad
street and Columbia avenue, is there with
the goods. Mr. Graver was the pioneer of
this line of popular amusement in this city,
and at the birth of this form of entertain-
ment created a vogue and made a reputa-
tion for himself as a hustler and critic of
pictures worth while.
In looking over the past decade in the
amusement line, Mr. Graver often remarks
with a bit of modest pride, that as all
things in the business world bear out the
Darwinian theory of the "survival of the
fittest," honest worth and painstaking ef-
fort have made good in his work that to-
day stamps him as a successful manager
in the art of figuring out just what the
public wants.
Somerset Theater to Open.
Philadelphia, Pa. — The Somerset theater,
which has been closed because of pending
litigation, has been reopened by S. Good-
stein. Mr. Goodstein has placed his son
in charge of the house, and will try and
build up a permanent and prosperous busi-
ness. He was formerly the owner of the
Fairmount theater, at Fairmount avenue
and Marshall street, which he built and
later disposed of.
Pottsville's Picture Theater Burns.
Pottsville, Pa. — The worst fire in the his-
tory of Gilberton occured at 2:30 o'clock,
on the morning of February 20, and before
it was extinguished it had destroyed five
houses in the business section of the town,
including the only motion picture theater.
The estimated loss is $15,000. Indications
are that the fire started 'n the Kerrigan
moving picture theater building, whi ■•h
was occupied also by a pool room. It was
supposedly due to an overheated stove.
Philadelphia, Pa. — "Pearl of the Army"
created a remarkable sensation at its first
presentation at the Cross Keys theater
last week. As the various notable men
of our national life were introduced, in-
cluding Lincoln, Roosevelt and President
Wilson, the enthusiasm of the spectators
waxed, and as the alert orchestra leader
swung into the strains of "The Star
Spangled Banner," the audience joined
lustily in the chorus. The picture was
shown at the end pf the regular vaudeville
program, yet scarcely a person left a seat
until it was ended.
Baltimore News Letter
J. M. Shellman, 1902 Mt. Royal Ter.,
Baltimore, Md.
Red Moon Theater Is Making Good.
BALTIMORE, MD. — The Red Moon the-
ater, 20 West Baltimore street, under
the management of G. S. Benjamin for the
past year, is fast becoming one of the
most popular moving picture houses in
the central business district. When Mr.
Benjamin took over this theater the fi-
nances were in straits, but by hard work
and perseverance not only has the pat-
ronage been enlarged, but so far as can
be learned all the back debts have been
paid off and a good profit is coming in
every week. For the last two weeks
painters and carpenters have been busy
redecorating and renovating the lobby.
New one and three-sheet holders have
been installed and a general color scheme
of ivory white and mahogany blends
nicely with soft green walls and marble
wainscoting.
R. Smeltzer Takes Over World Film.
Baltimore, Md. — On Thursday, February
15, H. C. Wales, formerly manager of the
Washington office of the World Film, came
over to Baltimore accompanied by Robert
Smeltzer, who has been appointed as man-
ager of the Washington branch of this
corporation, and made visits to several
theaters in this city introducing the lat-
ter to the film men. It is understood that
Mr. Wales has now been made special
representative of the World Film for the
entire country, and his many friends in
this city wish him much success in his
new position.
Mr. Smeltzer spent most of his younger
days in Baltimore, and at one time worked
for Ricard Giardwell before the latter
March 10, 1917
THE MOVING PICTURE WORLD
1645
obtained his present position as vice-pres-
ident and general manager ol the World
Film.
Terrific Fire at Uniontown.
Uniontown, Pa. — In the disastrous fire
which is estimated to have caused the
loss of $250,000, which occurred here on
Saturday, February 17, the Vic theater
was badly damaged. For a time the whole
business district was threatened with de-
struction.
Quick Work by Manager Leight.
Baltimore, Md. — A sure proof of the
safety of an operating room, no doubt,
is to have a fire in it. William Leight,
manager of the Teddy Bear theater, 1741
East Baltimore street, evidently has a
safe one, for on Thursday afternoon, Feb-
ruary 15, part of a reel caught fire. No
outcry was given; an alarm was sounded
by a policeman who was warned. The
audience knew nothing of the blaze, how-
ever, until it was all over. Only a trifling
amount of damage was done and Mr.
Leight escaped without serious injury.
Evangelist at Goldberg.
Baltimore, Md. — Through the courtesy of
Thos. D. Goldberg, secretary of the Mary-
land Exhibitors' League and owner of the
Goldberg theater at 317-19 West North
avenue, Evangelist A. S. Booth was able
to give his lecture at this house on Sun-
day night February 18.
Weber Books Special Play.
Baltimore, Md. — As a special feature for
Ash Wednesday, Frederick Clement Web-
er, manager of the Gertrude McCoy the-
ater at Fulton avenue and Baker street,
booked "The Eternal City," featuring
Pauline Frederick. Mr. Weber considered
that he could get no more appropriate
play than this for the occasion.
Bazar Benefit at the New Theater.
Baltimore, Md. — On Sunday, February
18, through the courtesy of L. A. DeHoff,
manager of the New (.neater, 210 West
Lexington street, this house was donated
to Mrs. John Barron to be used for a
sacred concert and the exhibition of pic-
tures which was given for the benefit of
the Allied Exhibition to be held in this
city shortly. The entire staff of employes
at this theater was also on duty for the
occasion. Pictures of the battlefields of
France, which were taken by the British
Government, were a ieature of the oc-
casion. No admission was charged, but
a collection was taken.
Capital City Exhibitors Glad of Their
Coal Bins.
By Clarence Linz.
Washington, D. C. — While some of the
other industries have been suffering to a
greater or less extent, the motion pic-
ture theaters of the District of Columbia
have been exceptionally lucky in being
able to get a sufficient supply of coal
with which to heat their houses. In com-
mon with all other cities in this section
of the country, Washington is experienc-
ing a great shortage of coal accompanied
by very high prices for that which is
available. It has, however, been the prac-
tice of the exhibitors, at least among
the larger ones, to contract for a season's
supply before cold weather arrives, and
they have been fairly well taken care of.
It is understood that one or two of the
smaller houses found their supply dwin-
dling, but the other houses merely state
that deliveries are delayed considerably,
due to the slow arrival of cars from the
mines. This is largely overcome by du-
plicating orders; as soon as one lot is de-
livered order another, and in that way
they have been able to heat their houses
and so keep them open. The weather
during the early part of February was
more severe than during any year since
1911.
Congestion Troubles Toronto Film Men
Ontario Passenger Trains Are Being Taken Off by the Scores, but the Programs
Are Still Going Forward to Exhibitors.
By W. M. Gladish, 1263 Gerrard St., E. Toronto, Ont.
TORONTO, ONT. — The moving picture
business of Ontario has been little dis-
turbed because of the cancellation of
several score passenger trains by Canadian
railway companies, because of a serious
freight congestion. Regular trains have
been taken off by the twenty or thirty at
a time so that schedules are reduced to
very simple tables. In some instances,
Toronto exchanges have found it necessary
to ship reels one day in advance of booked
date, thus losing one or two day's business
each week for a number of releases, but,
generally speaking, the inconveniences are
not serious. One fine jam occurred recently
when every picture house in Hamilton, only
forty-five miles from Toronto, missed
matinee performances because practically
all reel shipments from this city did not
arrive until the evening.
Local exchange shippers have been forced
lately to make frequent changes in ship-
ping arrangements in order to cover book-
ings out of town. Outside exhibitors have
been rather surprised, it is declared, that
connections have been made so regularly
despite the wholesale curtailment of train
service.
F. R. Lennon an Organization Booster.
Toronto, Ont. — A man who has grown up
with the Canadian film business, practical-
ly from its very start, is Mr. F. R. Lennon,
Toronto. He is now assistant general man-
ager of the Canadian Universal, for whom
he is also doubling
in the role of acting
manager for On-
tario. Mr. Lennon
was largely instru-
mental in the form-
ation of the Ontario
Moving Picture Pro-
tective Association,
whose inaugural
convention was held
at Toronto late in
January, with an at-
tendance of one
hundred and fifty
e x h i b i t o rs from
all parts of the
Province.
Mr. Lennon was
first employed in the office of the Kleine
Optical some eight or nine years ago, and
at nights he was a projection machine oper-
ator in one of the first picture theaters in
Toronto's downtown section. He has a
wide knowledge of the business inasmuch
as he has served in practically every ca-
pacity from shipper and booker to man-
ager. Lennon is known throughout Canada
wherever there is a moving picture the-
ater.
F. R. Lennon.
E. A. Langley Joins Universal.
Toronto, Ont. — E. A. Langley, formerly
general sales manager with the Specialty
Film Import, Ltd., and other Canadian film
distributors, and recently general organizer
for the Canadian automobile sales com-
pany, has joined the Canadian Universal
to take charge of the Vancouver branch
office.
National's First Film Star Comes.
Toronto, Ont. — Miss Sadie Weston, the
well-known film player, was the first to
arrive in Canada to take up duty with the
new Canadian National Features, Ltd.,
whose studio has been erected at Trenton,
Ontario. While waiting for the completion
of the company's plant there, Miss Weston
remained in Toronto and soon made a host
of friends in the moving picture fraternity.
Because of her prospective work in the
Dominion, Miss Weston has been making a
study of Canadian conditions. She finds
she declares, that Canadian people are not
demonstrative, and some, of course, are
super-critical. She is surprised that
Toronto exhibitors do not see to it that
the local newspapers do not carry brighter
and newsier film pages.
Miss Weston is highly enthusiastic over
her Canadian prospects. She has already
a survey of the physical facilities of the
company at Trenton. The studio is an up-
to-date and perfected building, while two
large Trenton residences, located in large
grounds, have been turned into club-houses
for the new company's players. Arrange-
ments for the opening of the institution
provided for the reception of a trainload
of interested moving picture men from
Toronto.
Toronto Fox Film Notes.
Toronto, Ont. — The Toronto office of the
Fox Film has been making excellent pro-
gress in all departments under the direc-
tion of Manager Mitchell Granby. New
premises at 15 Wilton avenue have been
taken over, and the facilities here will en-
able Mr. Granby to look after the grow-
ing business with ease. Charles Ramage,
formerly shipper in the local Fox office,
has been promoted to the rank of booker.
Sammy Fine Leaves Regal.
Toronto, Ont. — Sammy Fine, roadman out
of the Toronto office of Regal Film, has re-
signed. Fine recently put across some good
work in an extensive trip from Toronto to
Winnipeg.
TO EXHIBITORS.
If you are doing something new
and interesting at your theatre let
our correspondent know about it. It
may help others and help you as well.
Helpfully yours,
THE MOVING PICTURE WORLD.
MORE MARITIME NOTES.
New Gayety Theater in Fredericton.
Fredericton, N. B. — W. W. O. Fennety
manager of the Gayety theater in Fred-
ericton, was a recent business visitor in
St. John. Mr. Fennety announces that
ground is to be broken in May for a new
Gayety theater on the main street in the
Capital City. The building, which is to
be constructed of concrete, will cost ap-
proximately $35,000. This is but one of
the many big picture houses that will go
into the making in the early spring in al-
most every section of the three provinces.
St. John, N. B.— Walter H. Golding, man-
ager of the Imperial theater, has closed
negotiations for the new Vitagraph serial,
"The Secret Kingdom," which is to follow
the last chapter of the Beatrice Fairfax
pictures, now running. Marguerite Clark
in "Miss George Washington," after its
two-day run, was repeated again on Sat-
urday of last week at the Imperial and
drew capacity houses at practically every
performance, Mr. Golding says.
St. John, N. B. — Phil Kaufmann, Cana-
dian general manager for the Famous
Players, with headquarters in Montreal,
was in the city over the week end on a
visit of inspection to the local branch
office, of which Mitchell S. Bernstein is.
the manager. Mr. Kaufmann has been a
strong advocate for the amalgamation of
all provincial exhibitors' leagues into one
national body, feeling that such a move
would result in the establishing of a fed-
eral board of censorship, for which Mr.
Kaufmann has been fighting for a long
time.
1646
THE MOVING PICTURE WORLD
March 10, 1917
Co-operation Keynote of Buffalo F. I. L. M.
Exchange Men's Association Will Look Toward the Good of the Business as a
Whole and Work by Modern Business Methods.
By Joseph A. McGuire, 5 Lewis Block, Buffalo, N. Y.
business in Ohio under the management
of McMahan & Jackson.
BUFFALO, N. Y. — Better understanding
between the exhibitor and the ex-
change manager is being accomplished by
the Buffalo F. I. L. M. club, which holds
regular meetings and disposes of various
complaints. The club fosters co-opera-
tion such as was advocated by Fred Clay-
ton Butler, secretary of Jamestown, N. Y.,
chamber of commerce, who recently spoke
in Buffalo. He said co-operation during
the past few years has taken the place
of the cutthroat competition practiced by
the old-fashioned business men. He said
competition is as keen as it ever was, but
that it is a co-operative competition for
the good of the business.
Lenten Season Has Lowered Theater
Attendance.
Buffalo, N. Y. — The flow of dimes and
nickels into the box offices of the local
moving picture theaters this week was
slightly checked by the opening of the
Lenten season. It is a fact that hundreds
of the fans will not enter a theater from
now until Easter Monday. Others will
feel the old show habit grip them after
the first week in Lent and will spend
many evenings in the next six weeks at
their favorite houses. Some of the ex-
hibitors are already meeting the Lenten
situation by gingering up their shows.
"More money has to be spent by us
when money is hard to get," said one ex-
hibitor, when explaining his plans for
getting the crowds during the season of
sackcloth and ashes.
Harold B. Franklin to Manage Shea's.
Buffalo, N. Y.— Harold B. Franklin has
been appointed manager of Shea's Hippo-
drome, Buffalo, classed among the largest
and most elaborate moving picture thea-
ters in the country.
"There will be no change in our policy,"
said Mr. Franklin. "We will continue to
buy the best. We intend to enlarge and
improve the Hippodrome orchestra."
Mr. Franklin succeeds Isadore Moses at
this house. Mr. Moses' painstaking
methods as manager has in a great meas-
ure been responsible for its present suc-
cess. He has resigned to take a much
needed rest. Mr. Franklin managed the
Lyric and Family theaters, Buffalo, for
the past two years. Besides his experi-
ence in the show business Mr. Franklin is
noted for his original newspaper and out-
door advertising. His successor at the
Lyric aad Family have not been an-
nounced.
W. C. Fickeisen Heads Rochester
General.
Buffalo, N. Y. — W. C. Fickeisen has been
appointed Rochester representative of
the General Film. He succeeds C. J. Rose,
who has been appointed city salesman for
the Pathe in St. Paul and Minneapolis.
The Buffalo newspapers are giving wide
publicity to the new Kalem series, "The
American Girl," and "A Daughter of Dar-
ing." The General Film's purpose in this
advertising campaign is to help the ex-
hibitor to get the crowds into his theater.
to
of
in
Hobos at Convention See Films.
Buffalo, N. Y. — That no class seems
have a monopoly on the enjoyment
screen performances was exemplified
Buffalo recently when moving pictures
were even shown at the Hobos' National
Convention, held at 259 Main street. De-
spite the name of the convention none of
the delegates appeared to be in the "comic
paper. Weary Willie" class. Even tomato
cans were tabooed by the visitors. They
took their meetings seriously and showed
a preference to moving pictures which re-
lated to social, economic and
topics. J. Eads How, the so-called "mil-
lionaire hobo," was among the delegates.
Films in Dunkirk School.
Dunkirk, N. Y. — The high school stu-
dents of Dunkirk have requested that
moving pictures be introduced in the pub-
lic schools of that city. The Dunkirk
board of education has approved the re-
quest. Films of an educational character
will be shown. The pupils have raised
funds to aid in the project.
L. D. Stone Buys Palm Theater.
Salamanca, N. Y. — L. D. Stone has
bought the Palm theater at Salamanca,
and is making elaborate plans for boost-
ing business at the house, which seats
1,600. Mr. Stone is interested in other
theaters in the territory.
Cincinnati News Letter
From Kenneth C. Crain, 307 First National
Bank Building, Cincinnati.
C. E. Holah Goes to Omaha.
CINCINNATI, O— Local film circles will
lose one of the most popular mem-
bers in this vicinity when C. E. Holah
leaves for Omaha. He has been chosen
as district manager of a large territory
for the Pathe interests. Mr. Holah had
been working on a roving commission
since the Pathe organization took over
the International, doing some excellent
selling work on the road and also help-
ing Manager Wessling in the office by
installing some clever efficiency devices.
Since coming to Cincinnati about two
years ago Mr. Holah has been very active
in exchange work, and also found time
to organize the Cincinnati Screen Club,
of which he was the first president. A
convincing proof of his value as a* film
man is shown in the number of first-class
exchange men who have worked under
him, including F. B. Chase, of the Tri-
angle, P. L. Niland, of the Pathe, R. E.
Brown, Columbus Pathe representative,
and others.
Summer Films in the Legit Houses.
Cincinnati. — One of the first and most
convincing signs of spring in Cincinnati
each year is the announcement of plans
for the big "legitimate" houses for their
annual season of pictures; and this sign
has already made its appearance for 1917,
the Lyric management indicating that the
moving picture season will begin there in
April, with the Cincinnati premiere of the
great Kellermann picture, "A Daughter of
the Gods." The appearance of this film
has been awaited with considerable in-
terest, on account of the furore which it
created in the East and the success of
the first Kellermann film, "Neptune's
Daughter," which continues to do a good
Picture House Within a Hotel.
Dayton, O. — Plans have been announced
which, to a certain extent, affect the Audi-
torium theater, one of the city's popular
moving picture houses. The building of
which the theater uses the first floor and
basement, is to be converted into a mod-
ern hotel, with considerable additions and
improvements; but the theater itself is
not to be disturbed, and will continue
operations without interruption. Later
on the theater may be remodeled, but
this is not contemplated at present. The
net result, therefore, will be to give the
house a very desirable surrounding, with-'
out otherwise affecting it in any way.
Suit over Rights to "Civilization."
Youngstown, O. — A controversy over the
right to the first exhibition of the great
Ince picture, "Civilization," in Youngs-
town, has resulted in the filing of a suit
by the Youngstown Amusement Company,
lessee of the Grand opera house, against
the A. G. Fontana productions, controlling
the picture, for $3,350 damages, this being
the estimated loss caused by the fact that
the Strand theater secured the first run
of the picture. The Strand management
declares that it cancelled a $250 engage-
ment in order to make room for "Civiliza-
tion," paying $100 for the release. Money
in the hands of the Strand due to the Fon-
tana company was attached as an incident
to the suit, but the showing of the picture
was in no wise interfered with, the Strand
management having nothing to do with
the suit.
New Youngstown Theater to Be the
Liberty.
Youngstown, O. — The Federal Holding
Company is to construct one of the finest
theaters in this part of Ohio, already
named the Liberty as the result of a eon-
test for the selection of an appropriate
name. The work will begin in a few
weeks, and that practically all of the de-
tails regarding the house have been de-
cided upon. As already announced, the
house will seat 2,000 persons, and one of
its features will be a $20,000 organ and
orchestra. A modern ventilating system
will be installed, and the appointments
and conveniences will be of the most lux-
urious description. A large statue of
Liberty will be a prominent feature of
the exterior treatment of the building,
serving to indicate its name.
Suit of Leaky Room on Leased Theater.
Akron, O. — Abraham Wiener, manager
and lessee of the Alhambra theater, at
Cuyahoga Falls, has filed suit for $5,000
damages against the Theater Supply Co..
of Akron, on rather unusual grounds. He
alleges that he leased the theater in 1914.
with the understanding that the owners
were to look after all necessary repairs.
He declares that the roof has for a long
time been in a leaky condition, with the
result that people have stopped attending
performances, and that the amount of
damages asked for has resulted.
kindred
Changes Among the Cleveland Exchanges
A. M. Holah to Manage the Pathe Office and Dan Stern Becomes Chief Booker —
C. E. Shurtleff and C. Goetz Go to the General Film.
By M. A. Malaney, 218 Columbia Bldg., Cleveland.
CLEVELAND, OHIO. — Numerous changes
among exchange men of Ohio have
been reported within the last week, most
of them concerning employes of Pathe.
C. E. Shurtleff has resigned as man-
ager of the Cleveland Pathe exchange and
gone to the General Film as district su-
pervisor, with headquarters in Cleveland.
His territory embraces these offices:
Cleveland, Cincinnati, Wheeling, Buffalo
and Syracuse.
A. M. Holah, brother of C. E. Holah of
Cincinnati, formerly assistant manager,
has been made manager of the Cleveland
Pathe exchange, while Jack Conant, who
had charge of city territory for that ex-
change, has been transferred to Detroit,
where he will handle similar territory.
Dan Stearn has resigned as booker for
the Victor film service, Cleveland, to be
chief booker at the Pathe branch of the
same city, succeeding Arthur Kurtz, who
takes the city selling position.
Charles Goetz, formerly with the Inter-
national and Pathe in Cleveland, has re-
signed to become affiliated with the Gen-
eral Film at Chicago.
March 10, 1917
THE MOVING PICTURE WORLD
1647
Marty Kavanaugh Booking Films.
Cleveland. — Marty Kavanaugh, outfield-
er on the Cleveland American league base-
ball club, is booking films in Michigan
this winter for the Union film company,
Cleveland.
W. D. McGuire, Jr., Speaks in Cleveland.
Cleveland, O. — W. b. McGuire, Jr., ex-
ecutive secretary of the National Board
of Review, spoke before the Cleveland
Foundation recently. Besides members
of the foundation, there were present rep-
resentatives of the Exhibitors League and
the Cleveland Screen club. The Founda-
tion is making a survey of the picture
theaters and other amusements of Cleve-
land.
F. B. Strawn Buys Two Theaters.
Cleveland, O. — F. B. Strawn, a jeweler
of Cleveland, has bought the buildings and
land of the Jewel theater and the Star-
light theater, both located on St. Clair
avenue, at the junction of East 125th
street.
Strand Gets First Run Paramounts.
Cleveland. O. — The Strand theater,
Cleveland, has contracted for first run
Paramount in Cleveland, to start at once.
The first picture will be Marguerite Clark
in "The Fortunes of Fifi." For five years
first-run Paramount has been at the
Knickerbocker, not a down-town house.
It is understood this theater will con-
tinue to run Paramount pictures.
Fatal Accident in Columbus.
Columbus, O. — In a collision between a
Ford and a high-powered Velie on the
Broad street bridge over the Black Lick,
east of the Columbus Country club, Friday,
Feb. 16, Ralph W. Kelly, of the Columbus
Theater Equipment Company, and Joseph
McCormick were killed. Leo E. Dwyer,
president of the Columbus Theater Equip-
ment, was injured; but is getting along
nicely. To others were injured.
The lighter car was hurled for a distance
of more than 100 feet, and the heavier car
turned over into the creek bottom.
DETROIT NOTES.
H. C. Griffin to Run the New Oakland.
Harry C. Griffin is announced as the
manager of the New Oakland theater in
Pontiac, Mich., which will open around
April 1. He was for twenty years back-
stage of big dramatic and musical produc-
tions.
Louis Loeb, assistant general manager
of the Artcraft Pictures Corporation, was
in Detroit, February 15 to 18.
A. J. Gilligham, of Detroit, is spending
a few weeks in Florida and Cuba.
Harry Lorch has been appointed man-
ager of publicity for the State film, of
Detroit, coming from Chicago. He takes
hold March 1.
The Drama League of Detroit has gone
squarely on record as opposing state cen-
sorship of motion pictures. It believes
that no three persons should set the stand-
ard for the community.
Col. W. S. Butterfield is building a new
theater in Flint, Mich., to be known aa
The Palace.
Detroit, Mich. — Kerr and Berry have
opened a new theater in Reed City, Mich.
A motiograph projector was installed in
tho booth.
Detroit, Mich. — The American photo-
player company, under the management
of Max Arnovitch, has opened a Detroit
factory branch in the Joseph Mack build-
ing, Columbia and John streets. Mr.
Arnovitch will specialize in Michigan and
will ever be ready to give prompt service.
He comes to Detroit from the southern
part of California believing Michigan
Michigan offers a more lucrative field. He
has brought his family and Twin Six
Packard along with him.
Censorship Discussed in Lansing
Many Attend Legislative Hearing on Prop osed Censor Measure — Film Men Ably
Present Their Side of the Question — A. J. Moeller, Secretary of the State
League, and William H. Shiek of the Detroit League Speak.
By Jacob Smith, 503 Free Press Bldg., Detroit, Mich.
DETROIT, MICH.— Censorship was dis-
cussed from every angle at the hear-
ing before the committee on state affairs
at Lansing, Mich., last Wednesday night,
February 14. About 200 people were pres-
ent in the house of representatives cham-
ber, including members of the legislature,
the committee and those who came to
listen and to talk. Chairman Newkirk
gave full permission and plenty of time
to those who wanted to be heard, either
for or against the bill.
Speaking for the bill were several club-
women of Detroit and a number of preach-
ers. Speaking against it were William
H. Shiek, secretary of the Detroit Exhibi-
tors' League; A. J. Moeller, secretary of
the Michigan Exhibitors' league ; W. S.
McLaren, of Jackson, and Theodore Mitch-
ell, personal representative for David W.
Griffith.
The point brought out by Mr. Shiek
was that censorship by a state board was
unnecessary inasmuch as there was suf-
ficient police power in every community
to put a ban on all unclean pictures.
Mr. Mitchell said that while the pro-
ducers themselves felt there were a few
pictures that might be questionable, the
operation of a board of censors in every
state was not the remedy. He showed
what a complete failure was the censor
board in Pennsylvania and in Ohio.
Mr. McLaren spoke against the bill, pro-
testing it vigorously. He said that he had
tried a series of children's matinees for
two weeks at five cent admission prices,
putting on a special educational program,
just to convince himself whether there
was a field for children's matinees. He
even made the price two admissions for
five cents, and yet the children would not
come. He said the trouble was that chil-
dren preferred the regular shows, and
that parents themselves did not take
enough interest to see that their children
attended the special afternoon perform-
ances. He said that his experience was
the experience of many other exhibitors —
children will not attend these educational
performances.
If the committee weigh carefully all of
the arguments pro and con they are cer-
tain to pigeon-hole the bill, but in the
event that they report it out and it goes
back to the house there is sure to be a
fight, and it will mean that every exhibi-
tor in the state will have to co-operate
and give his fullest support to the defeat
of the bill.
Detroit Will Have a Film Building.
Detroit, Mich. — It is absolutely certain
that Detroit will have its own film build-
ing before the end of the current year.
Contracts for the six-story structure on
Elizabeth street were let on Monday, Feb.
19, and the building is to be completed
by the first of next September. The build-
ing will be exclusively for film exchanges
and allied trades. Already most of the
space has been taken. G. S. 'irask. for-
merly manager of the Mutual, was the
promoter.
Will Build New Theater in Hancock.
Hancock, Mich. — This city is to have a
new motion picture theater according to
an announcement made by Frank Ongie.
manager of the Savoy theater. The deal
transferring the Coughlin lot on Quincy
street to Mr. Ongie and his father, Na-
poleon Ongie, was made yesterday and
this morning. Mr. Ongie stated it is their
intention to erect a modern and up-to-date
theater.
The new theater will be a handsome
structure and will add greatly to the ap-
pearance of that part of the city. It will
have a seating capacity of 900 people of
which number 600 will be accommodated
on the first floor. Every convenience for
the comfort and safety of the patrons will
be installed, and it will be one of the
neatest and best things of its kind in this
section of the state.
Many Big State Right Films.
Detroit, Mich. — The number of state
rights pictures in Michigan is on the in-
crease. W. S. Butterfield, of the State
film company, has purchased about ten
big features, including "Civilization," "A
Mormon Maid," "The Conquest of Ca-
naan," "Robinson Crusoe," "Libertine" and
others. John H. Kunsky has "The Crisis"
and several other big attractions. B.
Barnett has "20,000 Leagues Under the
Sea" and "Joan the Woman," and Dave
Klein has just bought "Absinthe" witn
King Baggott.
B. Barnett Office in Peter Smith Bldg.
Detroit, Mich. — B. Barnett, who has "20,-
000 Leagues Under the Sea" and "Joan the
Woman," will open permanent offices in
the Peter Smith building about the first
of March. He will have a complete or-
ganization for the booking and promot-
ing of these features.
Dave Klein in the Pontchartrain.
Detroit, Mich. — Dave Klein, who has
"Absinthe," can be located at the Hotel
Pontchartrain. He already reports many
bookings. In several cities he has ar-
ranged for the personal appearance of
King Baggott himself.
Who Says 13 Is Unlucky?
Detroit, Mich. — When the World corre-
spondent dropped into the Vitagraph ex-
change last week he found four of the
employes opening up envelopes whieh con-
tained profit-sharing checks. These are
sent to Vitagraph employes every 13
weeks.
J. S. Visger Promoted.
Detroit, Mich. — Jack W. Loranger, of
the Famous Players exchange in Detroit,
announces that J. S. Visger has been pro-
moted to special representative, while
George A. Ranshaw will be special repre-
sentative on the road. He was formerly
with the Casino feature film, and more re-
cently with the Paramount in Chicago.
The Ideal Show and the Right Price.
Detroit, Mich. — Elwyn M. Simons, of
Adrian, Mich., says his idea of a good pro-
gram for the daily-change exhibitor, is
four-reel feature, one-reel comedy ana
one-reel scenic or educational. He also
says that 10 and 15 cents is the idenl
price policy.
C. W. Perry Becomes Assistant Manager.
Detroit, Mich. — C. W. Perry has been
appointed assistant manager of the Pathe
exchange in Detroit, a new position cre-
ated for him. Jack Conant is now witn
the Pathe exchange in Detroit as special
representative, coming from the Cleveland
oranch.
Personal Notes from Detroit.
Detroit, Mich. — D. Leo Dennison, form-
erly with Paramount, is spending a few
weeks in Detroit combining business witn
pleasure. He is staying at the Hotel
Pontchartrain.
1648
THE MOVING PICTURE WORLD
March 10, 1917
Censorship Talk in Louisville
Two Hundred Women Hold Meeting and Discuss Pictures, Dress, Vaudeville and
Children's Shows — A Motion Asks the City Council to Appoint Censor with
Power to Ban Pictures Deemed Objectionable.
By Ohio Valley News Service, 1404 Starks Bldg, Louisville, Ky.
LOUISVILLE, KY. — Censorship in Louis-
ville is the object of a movement initi-
ated at a meeting- of two hundred women
in respect to a call by Mrs. Helm Bruce,
president of the Fifth District organization
of the Kentucky Federation of Women's
Clubs; Mrs. Ben C. Frazier, president of
the Parent -Teacher League, and Mrs. John
H. Thomas, president of the Children's Pro-
tective Association.
The meeting was to consider objection-
able moving pictures and to further con-
sider present modes of women's dress.
Both of these came in for some withering
comment on the part of the reformers,
and at the conclusion of the meeting it had
been determined to ask the city council
to enact an ordinance which would pro-
vide an official with authority to prevent
showing of objectionable pictures, and
authority to close up a motion picture the-
ater which persisted in showing films of
the character referred to.
Mrs. Bruce, the wife of one of the lead-
ing attorneys of the city, and identified
with most of the reform movements, pre-
sided. "The question of improper motion
pictures and theatrical entertainments has
been coming to people interested in the
mattsr of public recreation for some time,"
said Mrs. Bruce. "We know that in Louis-
ville the motion picture is not the only
source of danger. The last scene of the
Russian ballet, given here recently, was
without excuse, and the picture, "Intoler-
ance," now being shown, is so full of horror
that no person in the adolescent period
should be allowed to see it. Vaudeville
is often unfit for the young — we might as
well admit it since we are here to talk
plainly.
"If there is any class of people, how-
ever, which should be roused by these
conditions, it is those women who have
been brave enough to bring children into
the world. We hear a great deal about
birth control chose days, and I believe that
a reason for it is that women are afraid
to bring children into a world in which
even the young are surrounded by temp-
tation and adversity."
Mrs. Harry Bishop, another local re-
former, whose activity compelled the Boston
opera company once to produce "Madame
Butterfly," using a big wax doll for the
child, also attacked the pictures being
shown. "I want this meeting of mothers,"
she said, "to crystallize in a movement to
make a cleaner city for the children. Do
you think that your children can have the
physical presented to them day after day
in pictures and be unhurt?" she added.
Mrs. Bishop told of a tour of moving pic-
ture theaters, and quoted the comment of
children aged from 10 to 13 on a picture re-
cently shown here. "I tried to get these
children to leave the theater and go with
me to see another picture, but they re-
fused. They said they liked it. Films make
a gradual transition to vice. They affect
your children more directly than you
know." Mrs. Pierce Butler, president of
the Woman's Club, the leading women's
organization of the city, made the motion
asking the city council to pass an ordi-
nance providing for the character of cen-
sorship desired. It is wanted that the or-
dinance would not only make it possible
to suppress pictures considered to be im-
proper, but that the same measure should
include theatrical performances of the
same character.
There is much interest in the proposal
among the reforming element in the city.
The Louisville Board of Censorship, which
approves, with Mrs. Fred Levy, chairman,
the pictures specially adapted for chil-
dren, was to have taken action on the
project at its last meeting. Mrs. Levy,
however, was absent in New York, where
she was selecting children's films, and the
question was laid over to the next meet-
ing. Comment generally, however, is to
the effect that there is not a great deal
of likelihood of an ordinance such as re-
quested being enacted, at least at this time.
Asked to Have National Air Played.
Louisville, Ky. — All of the Louisville
moving picture theater managers have
been asked by the Kentucky branch of
the Society of Colonial Dames, to have
"The Star Spangled Banner" or "America"
played by the orchestras or musicians at
least once each day, while the audiences
have been requested to stand at the same
time. This request is in view of the present
international situation, and some of the
theaters have taken a favorable action on
the request. It is noted, however, that the
audiences are not very ready to stand and
demonstrate their patriotism in that man-
ner.
C. S. Van Wart in Charge of Local
Mutual.
Louisville, Ky. — C. S. Van Wart, of the
Chicago office of the Mutual Film, has come
to Louisville and taken charge of the
branch office of the company here, suc-
ceeding Percy L. Smith, who took his de-
parture some time previous.
George Bleich Lends Theater for Bel-
gian Children.
Owensboro, Ky. — George Bleich, manager
of the Grand theater, has agreed to donate
his theater for one afternoon and evening,
at cost, to a local women's organization,
which will take advantage of the occasion,
put up the price, and provide for special
music. The proceeds will be devoted to
the Belgian children's fund. Mr. Bleich has
made arrangements for some unusually at-
tractive pictures for the occasion, and the
orchestra will be augmented.
Louis Hayes to Rebuild Theater.
Henderson, Ky. — Louis Hayes has let a
contract for reconstruction of the Princess
theater, which was destroyed by fire about
a year ago. The new building, which will
embody the latest ideas of theater con-
struction, will be erected at a cost of $25,-
000, and when it is completed Mr. Hayes,
who was the pioneer of pictures in Hender-
son, will close the Gem, now operating,
and concentrate on the Grand and the
Princess. It is expected that the new the-
ater will be ready for occupaion by the
first of May.
John B. Stout to Improve Opera House.
Danville, Ky. — John B. Stout has com-
pleted plans for remodeling and improv-
ing the Danville opera house, which he
owns, and which he is operating as a mo-
tion picture house. The present entrance
will be retained, but used for the colored
people only, and a new entrance through
Mr. Stout's drug store will admit the white
people. Separate toilet rooms, rest rooms
and a lobby will be provided, among other
things, including the best type of project-
ing machine- the owner can find. For safety
the number of exits will be increased.
Tennessee Film Notes.
Louisville, Ky. — D. W. Griffith's "In-
tolerance" filled Macauley's theater twice
daily during the week of Feb. 11-17, with
the exception of the last night, when the
house was not up to capacity.
Bowling Green, Ky.- — The board of the
Western Kentucky Normal School, located
here, has installed a modern projecting ma-
chine in the auditorium of the main build-
ing of the school, and will make use of it
from time to time in connection with the
studies of the pupils. At the Kentucky
Rural Life Conference the picture machine
was used for showing many reels of
life films provided by the government and
other agencies.
Providence, Ky. — D. W. T. Hayes has
purchased the popular "Dreamland" the-
ater from R. L. Forsythe and will continue
its operation.
Winchester, Ky. — Albert Conn has taken
a lease on the Colonial theater from George
Bros., and proposes to operate at intervals,
showing only feature films. If business
justifies, according to his announcement, in
the spring, Mr. Conn will operate con-
tinuously.
"Aa good as gold." "A* white a*
•now." "As fine as silk." Why do
other papers in this field invariably
try to compare with the standard of
the MOVING PICTURE WORLD?
There's a reason.
Tennessee News Letter
By J. L. Ray, 1014 Stahlman Building,
Nashville, Tenn.
Loew Opens Memphis Lyceum.
MEMPHIS, TENN— The Lyceum was
opened to the public on February 12th
as a Loew picture and vaudeville house,
pending construction of the proposed new
$700,000 theater for the Loew interests
in Memphis. The first week's program con-
sisted of an Alice Brady feature, "The
Hungry Heart," and three reels of comedy
in addition to the vaudeville acts. A scale
of prices has been arranged at 10 and 15
cents for week-day matinees, and 10 and
25 cents at night. Memphis is a wide-open
Sunday show town, contrary to the other
large cities in the state, and the night
prices prevail on Saturday and Sunday
matinees.
Indication point to a very successful run
of the Loew entertainment in Memphis, it
having been impossible to handle the
crowds on opening day, and the manage-
ment expects to carry the good will and
patronage of the public with it when the
new theater is completed.
"Daughter of the Gods" at Vendome.
Nashville, Tenn. — Annette Kellermann's
"A Daughter of the Gods" is booked for an
entire week's run at the Vendome, the
largest road showhouse in the city, be-
ginning February 26th. Prices are in con-
formity with those charged for the master
spectacles of the screen during recent
years, and much local advertising is in
evidence. This feature is also being shown
at Memphis, Chattanooga and Knoxville
playhouses at greatly advanced prices,
being placed on a par with the high class
load shows of the season.
Knickerbocker Releases Orchestra.
Nashville, Tenn. — Owing to the expense
Oj; maintaining a full orchestra for the
Knickerbocker, it was decided to abolish
this feature of the entertainment. A ten
thousand dollar pipe organ now furnishes
the music altogether for this house. The
instrument has been in service since the
erection of the Knickerbocker, and has
been used in connection with the orchestral
music as well as during morning perform-
ances, but is now being used throughout
the afternoon and evening.
Memphis United Shows Big Increase.
Memphis, Tenn. — Manager A. H. Kauf-
man, of the United film service, announces
that the purchases for his branch have
tripled the sum of last year for the month
of January. As an instance of the grow-
ing popularity of this service lie mentions
the fact that the receipts for January, 1917,
were $1,567 in excess of the corresponding
month for 1916.
"The Lure," a Shubert-World feature,
featuring Claire Whitney and James O'Xeil,
has been secured by this company, and
will be distributed from the Memphis office.
March 10, 1917
THE MOVING PICTURE WORLD
1649
Changes in Memphis Mutual.
Memphis. Term. — On January 29th the
local branch of the Mutual film corpora-
tion changed managers, and the Fort Smith
Arkansas, office was closed. Manager Smith
from the Arkansas branch assumed the
duties at Memphis, but remained at this
point only until February 10th, at which
time the managership was again thrown
open. At the present writing no successor
has been named for the Tennessee office,
although the routine work is being carried
on in the customary manner.
Rockford Has Sunday Shows as Formerly
City Council Now Abides by the Will of the Majority of Voters.
Referendum and Sabbath Shows Return/
By Frank H. Madison, 628 S. Wabash Ave., Chicago.
Expressed in
Roy Shelton Visits.
Nashville, Tenn. — Roy Shelton, director
for the Fox Film Corporation at the New
Jersey studios, has been in town a number
of days on a visit to friends. Mr. Shelton
is ex-manager of the Strand theater of this
city, and while here took occasion to go
over some matters regarding the recent
transfer of ownership of that house to
Carson Bradford, the present manager.
Birmingham Activities.
Birmingham, Ala. — Exhibitors and ex-
change men report that business has been
extremely poor for several weeks prior
to February 15th, on account of bad
weather, but after that date empty seats
were in the minority following a change
for the better in climatic conditions.
"The Crisis" played the week of Febru-
ary 12th at the Bijou theater, and reported
good houses.
"Civilization" was the offering at the
Strand for the week of February 19th.
Announcement is made that the Queen
feature service of Birmingham has secured
the six-reel feature, "My County First,"
starring Tom Terriss. Manager Doc Gra-
ham states that from inquiries received by
the Queen office, the pciture promises to
go like a house afire. This exchange has
also acquired rights for the states of
Tennessee, Alabama, Georgia, Florida,
Mississippi, North and South Carolina for
exploitation of "The Soul of a Child," the
Pioneer special feature.
ROCKFORD, 111.— Sunday moving pic-
ture shows in Rockford are back on
the old basis. The city council, by a vote
of 8 to 7, passed an amendment to the
ordinance winch had changed the hours
so that no show could profitably run. This
leaves the shows free to operate the same
hours as before the trouble began.
Alderman Gallagher, who has been
fighting to have the old hours restored,
introduced the ordinance and declared that
the referendum vote of the people took
the matter out of the city council's hands.
Resolutions from a number of labor or-
ganizations protesting against the regu-
lating of Sunday moving picture shows
and promising that union men would use
their efforts to vote at the polls for offi-
cials who refused to carry out the will of
the people were read. Mayor Bennett did
not indicate whether he would veto the
latest amendment to the ordinance.
The Rockford Register Gazette says:
"The ordinance would have been changed
in the first instance had not advantage
been taken of the absence of two alder-
men to bring the subject up. Had the
two aldermen in question been present at
that meeting the vote would have been
exactly the same as it was last night, 8-7,
in favor of abiding by the will of the
majority. The small tempest in a tea-
pot which was stirred up over the mat-
ter would then i.ave remained unstirred."
Crystal Photoplays in Place of Barker-
Swan Film.
Peoria, 111. — The Crystal Photoplays
Corporation takes the place of the bank-
rupt Barker-Swan Film Company. The
property was bid in by Merrick A. Whip-
If You See That Film We'll Tell Your Wife
Over a Hundred Moral Uplift Persons Picket a Theater in Valparaiso, Ind., and
Argue Against "Race Suicide" Picture.
From Indiana Trade News Service, 861 State Life Bldg., Indianapolis, Ind.
VALPARASO, IND. — About 100 men and
women, mostly the latter, all repre-
senting various clubs and church or-
ganizations of this place, picketed the
streets leading to Schelling's music hall
last week, and offered vigorous protests
to the showing of the motion picture film
"Race Suicide," which had been booked for
three nights.
Opposition to such films as "Race Suicide"
and "Purity" were voiced about ten days
ago in resolutions adopted at a meeting
of representatives of the Methodist
Brotherhood, the Valparaso Woman's Club
and the Porter County Citizens' League.
The action was intended to convey a warn-
ing to the motion picture theater man-
agers, but failed of its purpose.
The sequel to the meeting- came when
the manager of the Schelling music hall,
a motion picture house, advertised the
showing of "Race Suicide." The self-ap-
pointed censors soon began to mobilize
their forces, and, when the theater opened
for the evening performance, appeared in
large numbers in front of the place in an
effort to dissuade theatergoers from en-
tering-.
Many women were turned back to their
homes, but the advertising given to the
show by the protestors proved a big draw-
ing card for the men folks. They jammed
the theater to the doors. The club women,
with note-books, took the names of all
the men known to them, and promised to
report the matter to wives and other mem-
bers of the family.
Numerous persons who attended the show
denied that there was anything objection-
able to the film.
"A Romance of Kokomo" Pleases.
Kokomo, Ind. — Kokomo's own motion
picture production, "A Romance of Ko-
komo," which is being shown at the Isis
theater, is proving a real success. The
popular photoplay house is receiving large
crowds daily, and there are indications of
even larger attendances as the week pro-
gresses.
"A Romance of Kokomo" is a- local
photoplay, the characters of which were
selected by a public voting contest con-
ducted by a Kokomo newspaper, under
the auspices of the Hundrie Film Company
of New York. All the scenes were laid
in Kokomo, and the whole presents a de-
cidedly pleasing picture.
Indiana Theater Notes.
Rockville, Ind.— Roy Whitesell, a local
business man, has purchased the Cozy the-
ater, a motion picture house, from Tad L.
Johnson, and will run the show only three
nights a week. The theater was damaged
by fire recently, and will not be opened un-
til repairs are made.
Garrett, Ind. — The Pastime theater,
owned and operated for the last few years
by John Zeek, has been sold to Mr. and
Mrs. George Owens. The new owners are
planning to improve the interior of the
theater and to change the picture twice a
week.
Medora, Ind. — The Crescent theater, a
local photoplay house, was sold last week
to J. E. Bray and R. T. Callihan. Under
the new management the theater will be
open only on Wednesday and Saturday
nights.
pie, a Chicago attorney, who assumed all
liabilities of the company, amounting to
$73,000. Creditors would receive one hun-
dred cents on the dollar, it was announced.
A charter has been received from the
secretary of state. The capital stock is
authorized to be $150,000; of this Whipple,
who is believed to represent other in-
terests, holds $149,000. He will be secre-
tary and general counsel. Frank Z. Ames,
a banker of Rutland, 111., who took title
to the property, was elected treasurer, and
P. W. Swan, assistant treasurer. A. H.
Shields, of Chicago, who is to play a prom-
inent part in the affairs of the new com-
pany was named acting president and
general manager. Charles H. Dixon, of
Chicago, who acted as receiver for the old
company, takes the place of vice-president
and will have charge of the production.
The commercial management will be in
the hands of Willis B. Long, of Chicago
and New York. In addition to Whipple
stockholders are: A. H. Shields, Charles
H. Dixon, Frank Z. Ames, M. C. Nelson,
P. W. Swan, F. R. Whipple and Mr. Troy.
The concern will be a close corporation, it
is announced.
Illinois Theater Changes and Showman-
ship Notes.
Shawneetown, 111. — Joe W. May has pur-
chased the interest of Charles Willis in
the Grand theater. Willis had control but
a very short time.
Kewanee, 111. — Robert Quimby, manager
of the Central Union telephone exchange
at Galva, has been made manager of the
Majestic and Willard theaters in this city.
W. J. West, owner, will divide his time
among the Kewanee houses, the West
theater in Galva and the house which he
controls at Cambridge.
Bushnell, 111. — Walter Vail, a postoffice
employee, has purchased the Cozy theater.
Cobden, 111. — The opera house was de-
stroyed by fire.
Virginia, 111. — The firm of McDaniels &
Long, which operated the Tureman opera
house, has been dissolved and a new con-
cern known as the Tureman opera house
company controls the moving picture
shows given there. Henry Jacobs, county
clerk, is president of the new company.
L. / Long is manager.
Kewanee, 111. — Chris Taylor, proprietor
of the Dreamland theater, and Charles
Faulkner have leased a building at 113
West Second street and will remodel it
into a moving picture theater, seating 375
persons. W. T. Braun, Chicago architect,
has oeen employed to draw plans. The
name of the new house will be selected
in a prize contest. Taylor will continue to
operate Dreamland theater.
Fairfield, 111. — The Rex theater is de-
voting Wednesday and Saturday after-
noons to special shows in an effort to
secure more matinee business from people
living in the country.
East St. Louis, 111. — A small boy
loosened the valve on a radiator, causing
steam to flood the Majestic theater. A
panic resulteu but fortunately nobody was
injured.
Streator, 111. — Charles Vance, who re-
cently sold his moving picture theater at
Chillicothe, has planned to purchase a
theater in the southern part of the state.
Rochelle, 111. — Every Tuesday morning
Manager Wimmer, of the Princess theater,
shows two educational films for school
children.
Taylorville, 111. — After two or three de-
lays "The Birth of a Nation" has been
booked for the Grand, March 13-14.
Taylorville, 111. — Manager Joseph Mc-
Carty turned the Empress theater over ■
for a performance of "Shadow and Sun-
shine," for the benefit of the St. Cecilia
circle of the Baptist church.
1650
THE MOVING PICTURE WORLD
Missouri Censorship Hangs Fire
Senate Bill No. 79 Has Been Up Before Ways and Means Committee and Many
Conferences Have Been Held, but Noth'np Definite Has Been Accomplished
— Exhibitors Have no Cause to Congratulate Themselves as Yet.
By A. 11. Giebler, 4123 Westminster PI., S:. Louis, Mo.
ST. LOUIS. MO. — During- the Civil War, in
a little village called Knob View, there
was a justice of the peace who was con-
sidered a sort of oracle. When the weekly
paper would arrive everybody made it
a point to go down to the "squire's office"
to hear him read the news from the front.
The war correspondent, after giving ac-
count of the battles and speaking of the
movements of the various army corps
and divisions, would always wind up his
article with these words: "Otherwise the
situation remains in statu quo."
One day one of the listeners asked
"Squire, what does them words mean?"
The squire was a stranger to the classics,
but he could not admit the fact, so he
assumed an air of wisdom and replied.
"Ben, them words are Latin, and they
mean, when translated, "in a hell of a
fix.' "
The censorship situation in Missouri ia
in statu quo just now. Senate Bill No.
79 has been up for consideration bciore
the Ways and Means committee for two
or three weeks; delegations have been
sent to Jefferson City and numerous con-
ferences have been held, but nothing
definite has been accomplished, and now
another bill has been introduced by Re-
presentative Boehm, and it is said still
another one is being prepared.
The chances are very good that Missouri
is going to have a censorship law of some
kind, and a drastic one at that, and Mis-
souri exhibitors and exchangemen are
going to find themselves in "statu quo,"
with a liberal application of the squire's
definition, in a very short time, of a strong
and determined fight is not made.
George Baldson, Jr., Promoted.
St. Louis, Mo. — George Baldson, former
assistant manager of the V. L. S. E. ex-
change in New York, has succeeded A.
N. Webster as manager of the V. L. S. E.
office at 3630 Olive street.
Lew Bent Local Selznick Representative
St. Louis, Mo. — Lew Bent, who has been
all up and down the line in the film
business, has been appointed local rep-
resentative for the Selznick pictures for
St. Louis and eastern Missouri, to suc-
ceed I. P. Rosenberg. Mr. Bent's head-
quarters are in the Plaza building, on
Oliva street.
Delmar Theater Changes Hands.
St. Louis, Mo. — The Delmar theater, 4936
Delmar avenue, was sold to Mrs. J. W.
Cornelius- last week. Mrs. Cornelius is
proprietor of the West End Lyric, diag-
onally opposite the Delmar, and of the
Lyric and the Royal in the downtown
section of the city. The Delmar is closed
temporarily.
Trade Letter from Des Moines
Bj Dorothy Day, Register -Tribune, Des
Moines, la.
Newspaper Entertains Children at
Garden.
DES MOINES, la.— Without doubt one
of the biggest film hapenings in the
city last week occurred at the Garden
theater Saturday morning, February 17.
The Evening Tribune, the newspaper of
Des Moines that takes the greatest in-
terest in, the motion picture business, car-
ries tba largest film advertising and de-
votes the most space to reviews and mo-
tion picture gossip, rented the Garden
theater, one of the largest theaters in the
city, for Saturday morning. Then the
paper inserted a coupon in every edition
for a week in advance, the coupon ad-
mitting any child below the age of fit-
teen, it is estimated that 3,500 children
were admitted to the Garden theater to
see the three performances of "Such a
Little Queen" with Mary Pickford. The
Tribune is already planning another
performance to take place the following
week if possible and at any rate in a
couple of weeks.
Theater Notes Over the State.
Woodard, la. — Robert Connor is the
new manager of the Opera House in
Woodard.
Davenport, la. — "Panthea" with Norma
Talmadge quite took Davenport by storm
a couple of weeks ago when the Garden
theater was packed to the roof. A big
blizzard was raging and the other shows
in town starved.
Brooklyn, la. — P. E. Wilcox is the new
owner of the Broadway theater in Brook-
lyn.
Aniesworth. la. — E. W. Spessard pur-
chased the Play House theater in Ames-
worth of Lee Workman.
Callers at Des Moines Exchanges.
Des Moines, la. — Mr. Saul of Saul & Son.
the owners of the Irving theater in Car-
roll, was a visitor at the Des Moines
Pathe exchange last week. Saul & Son
are the oldest exhibitors in Carroll.
Powd McLuen of the McLuen theater in
Guthrie Center, C. E. Arnes of the Prin-
cess theater in Reinbeck, Pettit of Pettit
and Goshorn, owners of the Iowa theater
in Winterset, Chester Zuck of the Lyric
theater in Dallas Center, and J. A. Hitch-
cock of the Commercial Club theater in
Beman, were all last week callers at the
Pathe exchange.
A. C. Schuneman of Webster City, the
manager of the Isis theater, was a vis-
itor at the Mutual exchange last week.
Ben Bloom, who recently sold his rights
in Kansas and Missouri for the feature,
"The Unborn," was in this city the other
day looking over some state rights prop-
ositions.
Harry Rosenberg, who has the United
States rights for "Ignorance," by Anthony
P. Kelly, who wrote "The Soul of a
Woman," one of the finest Metro pictures
ever released, was in Des Moines last
week, on his way to the Coast. He has
sold the rights for his picture in several
states but did not succeed in placing the
Iowa rights in this city.
Lewis J. Selznick to Visit Des Moines.
A. H. Blank, president of the Mid West
Photoplay, just returned from New York
last week. He expects to go to Kansas
City at once to visit the Mid West and
Triangle offices there. He brought back
the news that Lewis J. Selznick will pay
this territory a visit in a couple of weeks.
Mr. Selznick will visit the Blank, will go
to the Kansas City branch and will also
pay a visit to Rathner and Conhoun of
the Supreme Features in Minneapolis.
Des Moines F. I. L. M. Club.
Des Moines, la. — The Des Moines Film
Credit Association has already changed
its name and now is known as the Des
Moines F. I. L. M. Club. This little or-
ganization is setting out to be the most
congenial little body ever formed in this
state by the film men and already is tight-
ening wires around some whe are not as
sure pay as they might be.
March 10, 1917
Texas State News Letter
By X. E. Flanagan, 516 North Ervay St.,
Dallas, Texas.
Local Exchange Notes.
DALLAS, Texas. — Tom N. Parker ar-
rived in Dallas Wednesday, Feb. 14,
and assumed the new managership of the
World Film. Nat lia.rach, former man-
ager, has been assigned special work in
the southern division.
E. C. Jansen, southern district manager
of the World Film Co., arrived in Dallas
Monday, Feb. 11, after visiting Atlanta,
Ga., and New Orleans. The World has
started a big sales campaign through the
South witli quite gratifying results.
Texas Theater Notes.
Frost, Tex. — Dorbrandt Bros., of Athens,
have bought the Lyric theater at Frost.
Fort Worth, Tex. — P. C. Levy, manager
of the Hippodrome and Strand theaters,
Fort Worth, is spending a week in New
York City, looking over current releases.
Longview, Tex. — T. C. Clawson has sold
the Rembert theater at Longview to D. L.
Praul.
Italy, Tex. — J. C. Couch of Italy has sold
his Elk theater to Hammer. Couch has
been in Italy several years. He will re-
tire temporarily.
Visitors in Dallas.
F. L. Cauvey of the Gem theater, Fred-
erick, Okla., was in town last week. Mr.
Mudd of Waurika, Okla., was also here.
Other visitors were Polemanacher of the
Crown theater, Houston; Sam Schwartz of
the Azstech theater, Eagle Pass; J. M.
Robb of San Angelo; K. C. Cox of the
Majestic theater, Ozono, and A. V. Wade
of Lewisville.
W. R. Wilkinson, with the McClurg Co.,
has brought "The Seven Deadly Sins" to
the Triangle offices in Dallas and is sell-
ing to exhibitors. T. F. McTyer, formerly
of Atlanta, is traveling out of the Tri-
angle office in Dallas.
"Idle Wives," Universal feature, shown
at the Old Mill theater, Dallas, this week,
attracted large crowds. E. H. Hulsey has
contracted for "Twenty Thousands
Leagues Under the Sea." He has booked
this for a month and it will be shown
through his whole circuit in Texas.
Local People at the Little Rock
Conference.
Carl H. Pierce, representative of the
Paramount, his wife, and C. E. Tandy,
general manager, were present at the
meeting of exhibitors at the AdolphU3
hotel, Dallas, preceding the Ablahama
convention. Luncheon was served and in-
formal talks were made as to better co-
operation with the exhibitors. Repre-
sentatives from Amarillo to Galveston
and the furthest points of Texas were
present. Mrs. Grace Veil, editor of the
"Weekly Review." Paramount official or-
gan, published at Atlanta, Ga., was also
there and C. A. Chivers, sales manager of
Atlanta, was a visitor.
The party went to Oklahoma to attend
the State Exhibitors' League Conference,
held Monday, Tuesday and Wednesday.
Feb. 11-14. The party was augmented
from Dallas by W. B. Scott, sales manager
of Paramount in Texas, R. W. Lynch,
manager of Texas Co.. J. F. McTyer, W.
F. Wilkinson, and Albert Russell, man-
agers of the Metro Pictures, Max Osborne,
special representative of the World Film,
G. F. Smith, representing Vitagraph Co.
A large party of exchange men from
Dallas left on a special car of the Sun-
shine special for the Exhibitors Confer-
ence in Little Rock, Arkansas. Among
the party were E. C. Leaves, C. H. Wurz,-
J. A. Cressey, Cliff Reed, C. R. Scott, H.
M. Henry, Albert Russell, W. F. Wilkin-
son, Nat Barach, C. C. Clegg, Jack Burke,
Earle Larson Morrow, and W. G. Under-
wood.
Wuerz exhibited Max Linder's first
comedy. Over 150 exhibitors were present.
Following the Arkansas conference the
party attended the Oklahoma conference.
March 10, 1917
THE MOVING PICTURE WORLD
1651
Films at Minneapol s Theaters.
The Minneapolis Aster and St. Paul Star-
land have booked the Selznick feature,
"Vera, the Medium," featuring Kitty
Gordon.
The Lyric began its second week with
"20,000 Leagues Under the Sea," Feb. 18, to
a good business.
The Strand enjoyed a good business the
week of Feb. 11, with the Winnipug-St.
Paul dog derby drivers appearing in person
in connection with pictures of the race, and
"The Americano." Twenty-five cents ad-
mission was charged. The Strand this
week is running "The Truant Soul" at 15
cents.
The New Gar-rick did a good business
with George Heban in "His Sweetheart,"
and Vivian Martin in "The Wax Model,"
the week of Feb. 11, at 15 and 10 cents.
The St. Paul Alhambia extended its run
of W. S. Hart in "The Gun Fighter" two
Bays to accommodate the crowds.
With Northwest Exhibitors.
Fargo, N. D. — Mr. and Mrs. William Mc-
Carthy, of the Isis theater here, became
the proud parents of a handsome baby
girl Friday, Feb. 16.
Wausau, Wis. — W. O. Sawyer, of Grand
Forks, has bought the Majestic from F. M.
Rehfuss and has taken charge.
Bemidji, Minn. — L. M. Ney has taken over
the management of the Rex theater here.
Virginia, Minn. — The new theater now
being built will be named the Royal, ac-
cording to Manager Springer.
Minneapolis, Minn. — President D. W.
Chamberlain, of the American amusement
company, has opened offices in the Jewelers'
exchange here. The American company
controls theaters in Minneapolis, Mankaton
and Fargo.
Washburn, Wis. — Walter F. Smith has
sold his Gem theater here to R. W. Smith,
and has gone to Minneapolis to exploit a
film feature.
Minneapolis, Minn. — Among the visitors
to local film exchanges the week of Feb.
11 were: Stanley Smith, Princess, Sioux
Falls, S. D.; H. L. Walker, Walker, Aber-
deen, S. D.; W. F. Smith, Gem, Washburn,
Wis.; Manager Weaver, Iris, Edgeley, N. D. ;
H. A. Rolbiecki, Strand, Winona, Minn.;
Thomas Furniss, Rex, Duluth, Minn.; S. H.
Whitemore and C. Klock, Crescent, Min-
neota, Minn., and Clara Albright, Princess,
St. Cloud, Minn.
Must Pay Expressage Both Ways
Minneapolis F. I. L. M. Club Notifies Exhibitors in Territory That They Will Be
Charged for the Carriage of Films — Sunday Closing in North Dakota Is a
Possibility to Be Guarded Against — Other Notes.
By John L. Johnston, G04 Film Exchange, Minneapolis, Minn.
MINNEAPOLIS, MINN.— Members of the
F. I. L. M. Club at their last meeting
here voted to notify exhibitors of the
territory that within two weeks they would
have to pay expressage on films both
ways, and that in the future exchanges
would charge for all paper and Photo-
graphs. The F. I. L. M. flub is composed
of representatives of practically every film
exchange in the city, and President W. K.
Howard states the decision to demand ex-
pressage both ways from exnibitors was
reached only after a lengthy discussion of"
both sides of the question. The exchange-
men state the cost of bookkeeping and
checking of express charges and paper
shipments is too high, and that by paying
their own express exhibitors may be able
to get their films a triflle cheaper — al-
though this was not mentioned at the
meeting.
Waking Up to Sunday Closing Law.
Mandan, N. D. — Exhibitors of North
Dakota are being urged to get up petitions
against the Sunday closing law and send
them at once to President H. L. Hartman,
of the North Dakota Exhibitors' Associa-
tion here. If the Sunday closing law is not
battled immediately it will undoubtedly
go into effect, and in such event would
hurt exhibitors of the Flickertail state
more than a little. Petitions can also be
sent to J. Walker McGuinness at AVilliston,
N. D.
Changes Among Local Exchange
Managers.
Minneapolis, Minn. — The changing of ex-
change managers still continues, and the
city's film row is rapidly becoming to look
like a court house the week after elec-
tion— new faces everywhere, and old men
in new positions. The post office may have
to put on a new man to change addresses
of film men if the constant switching
around does not cease soon.
Wisconsin Senate Passes Sunday Option Bill
Act Would Leave It to the Several Localities Whether to Have Shows on Sabbath
or Not — Measure Scares One Legislator.
By Frank H Madison, 626 S. Wabash Avenue, Chicago.
MADISON, WIS. — By a vote of 15 to 8
the Wisconsin State Senate passed
the amended bill which will permit the
operation ot moving picture shows on
Sunday. There was considerable opposi-
tion in the upper house. "It has been said
here that certain measures would be in
defiance of the constitution," pleaded' Sen-
ator Henry Roether. "This act proposed
to reject the commandments of God,
written on stone, in Mt, Sinai. It would
repeal the divine law, to remember the
Sabbath day to keep it holy."
This measure leaves it to localities
whether tkey will permit amusement on
Sunday. Senator Bennett, one of its
opponents, cited an opinion by the attorney
general given two years ago with a
similar measure in which the attorney
general gave it as his opinion that the
bill was delegation of legislative author-
ity. The act as it was amended gives the
power to village boards and city councils
to legalize wholesome Sunday entertain-
ment under proper restriction.
instruction from Professor C. D. Lamber-
ton of Berlin, Wis. It is probable that
the university will pay more attention to
■the rural districts and eventually include
tli,. country schools, because in the cities
there are counter attractions of the local
moving picture houses. The service sent
out by the university does not include
comedies.
Making the Best Films Its Policy.
Waukesha, Wis. — Mrs. H. A. Jones,
manager of the Colonial theater, is mak-
ing an experiment of "pure and educa-
tional" romantic films. The first of these,
"Ramona," received the endorsement of
the Waukesha Municipal League, which
appointed a committee to pass upon mov-
ing pictures. The film was booked for
Saturday and Sunday at 25 and 50 cents.
A 10 cent matinee for school children.
Wisconsin University Visual Instruction
Films Please Rural Communities.
Madison, Wis. — Country people are tak-
ing greater interest in the film service
supplied by the University of Wisconsin
than the town people, according to infor-
mation received by the bureau of visual
Plan to Eliminate Nudity.
Milwaukee, Wis. — Milwaukee exchanges
and exhibitors are working in harmony
with the Milwaukee commission on mo-
tion pictures in its plan to eliminate nud-
ity in films after May 1, according to Guy
R. Radley. "There is no intention of
hampering art in the moving pictures,
he said, "but there is a determination to
cut out that which, under the guise of
artistry, is but mere sensual appeal.
Jesse Fred Cubberley, who recently left
tl c Zenith exchange to become manager of
flu- Universal exchange, has resigned the
latter position, and is now in the East
making' arrangements for his own states
lights exchange and features for it.
Italph E. Bradford, tor some time man-
ager of the local Triangle exchange, has
resigned to accept Mr. Cubberley's posi-
tion with the Universal. Mr. Bradford's
successor has not been named as yet, but
an out-of-town man, it is said, will likely
be given the berth.
E. C. Davies, who resigned from the Tri-
an rle and Lochien exchange a few months
ago to become manager of the American
Maid Film Company exchange, has re-
signed that post, and is now a free agent.
Mr. Davies' successor has not as yet tccr.
named.
diaries C. Knapp, former manager of
the General exchange, and more recently
road man for the Universal, has resigned
and gone to Detroit, Mich., to spend the
rest of the winter and some of the sum-
mer.
The visit of Victor C. Hodupp, C. R.
Seelye's right hand man, here last week
brought forth the announcement that J.
E. Schwartzbein was made permanent man-
ager of the Pathe exchange, of which he
has been acting manager since H. E,
F, iedman resigned a month ago.
C. Cuthbert Starts Exchange.
Minneapolis, Minn. — Clarence Cuthbert,
for some time connected with the General
exchange here, has started a film exchange
of his own at 614 Boston block, and will
handle war films exclusively. Mr. Cuthbert
has secured for his first two pictures "Vic-
tory'' and "Destruction of the European
Nations," and negotiations are under way
for other productions of this type.
Minneapolis Exchange Notes.
The Lochren film corporation has begun
the making of animated cartoons under
the direction of J. L. Johnston and E. H.
Camp.
Julius Bernheim, of the Bluebird ex-
change, has announced that he will han-
dle "Hell Morgan's Girl" in this territory.
The Supi erne exchange's Unity depart-
ment is boosting its "My Country First"
feature, starring Tom Terriss. and has re-
ceived a good many bookings for it to
date.
Manager Lee A. Horn, of the Selznick ex-
change, has announced that Clara Kimball
Young features and "War Brides" have
been booked to the Walker circuit of the-
aters, Aberdeen, S. D.; Homestead, S. 1'
and Garden theater, Rochester, Minn.
Green & Steffes, who recently bought
rights on "Ignorance," have opened offices
in the Loeb Arcade building.
Manager Benjamin Friedman, of the
Friedman Enterprises, Inc., is in New York,
where the big private show'ing of his film,
"The Mormon Maid," was given.
Manager S. N. Robinson, of the Fox ex-
change, has booked his program in the Rex
theater, Bemidji, Minn.
W. W. Cutter, K-E-S-E roadman, has
returned to Minneapolis after being snow-
bound in the Dakotas for several days.
After being snow-bound at Marshfield,
Wis., for two days, H. R. Harrison, of the
Favorite exchange, went to Milwaukee
for a good start to get to Minneapolis.
Manager B. F. Benno, of the Fargo, N. D.,
Mutual exchange, has returned to his desk
after three days' rest at Hankinson, N. D.,
where he was snow-bound.
Harry E. Rawson, roadman for the In-
dependent, has been shifted to the Mil-
waukee branch office. He is booking "The
Yellow Menace" through Wisconsin.
1652
THE MOVING PICTURE WORLD
March 10, 1917
A Distinctive New Orleans Picture Theater
Under the Management of L. H. Bernard the Beautiful Theola Has Become a
Model Downtown Picture House — Its Seating Capacity is 1,500.
By N. E. Thatcher, 3801 Canal St., New Orleans, La.
NEW ORLEANS, LA. — The success of the
Theola theatre since it has passed
under the ownership of Theodore Lala,
and the management of L. H. Bernard,
gives a practical illustration of what can be
made of a motion picture theater when
modern methods are employed to com-
mend it to the public. There was a time
when the atmosphere about the Theola
was not the same as it is now.
The house was originally built for a
dramatic theater at a cost of nearly $40,-
000. It was fitted with every appliance for
Theola Theater, New Orleans.
the presentation of the best attractions
and for a time was a popular place of
amusement. In the course of time it re-
verted to a motion picture theater and
passed under successive managements. A
few months ago Mr. Lala secured control
of the building and at once proceeded to
put it in the best possible shape for the
modern showing of motion pictures. The
house was renovated from foundation to
garret and every appliance for the proper
projection of pictures was installed.
Nothing that would add to the at-
tractivenss of the theater or to the
comfort of its patrons was overlooked
with the result that the Theola is one
of the leading and most popular sub-
urban theaters in the city. It has a seat-
ing capacity of over 1,500 and there is
seldom a night when the house is not
filled, it being the rule to stop selling
tickets on account of the crowds more
frequently than it is the exception. There
has been a marked improvement in the
size as well as the character of the audi-
ences.
None but the very best releases are
shown and the management insists that
every employe shall contribute his full
share to the air of decorum and refine-
ment which is a distinctive quality at
this house. The Theola is situated in one
of the most populous sections of the down-
town, or what is known as the French
side of the city, and the residents are
extremely fond of amusements. This in
no small measure has contributed to the
marked success which has been enjoyed
by this theater since its reopening under
the present management.
Carl Pierce Observes Southern Methods.
New Orleans, La. — Among the visitors
of note during the Mardi Gras season was
a company composed of the officials and
attaches of the Southern Pictures cor-
poration of Atlanta, who, in a measure
were concerned with the pleasurable so-
journ of Mr. and Mrs. Carl n.. Pierce, of
the Paramount. Mr. Pierce is on a trip
south to make personal observations of
the field and to get into more intimate
touch with the conditions here. He is
making a close study of the subject of
publicity on his trip and already has
asked for opinions of more or less ex-
pert consequence.
Southern Ideas of Advertising.
He was quite surprised to note the de-
liberation with which the Southern people
form their judgments and the tenacity
with which they hang to them when once
they are formed. If there is one form of
publicity which the South detests, it is
the bombastic, ballyhoo style of exploit-
ation. A perfectly good attraction can be
killed very quickly by a too zealous press
agent and many a good picture has lost
its chance by being announced as the
greatest thing that was ever produced.
The Southern people read their news-
papers religiously and they accept the
newspaper reports upon the quality of
any attraction as final. Mr. Pierce mani-
fested great interest in this phase of the
situation here and he noted with evident
relish the propensity of the people of the
South to have a good time and to be
entertained. They like motion pictures
and it is a surprising fact that a feature
production frequently draws much greater
crowds after it has gone to the second run
houses than when it first comes from the
producer.
The people wait until judgment is passed
through channels upon which they de-
pend. That is one of the reasons
suburban houses are so prosperous,
Mr. Pierce was quite surprised at
liberality with which these houses
newspaper advertising. He found
same conditions to be true of the territory
which is supplied from the New Orleans
film exchanges, and he found many other
things that were of material interest to
him. The Paramount party mads a short
visit to Dallas, Texas, but returned to
New Orleans in time to see th-3 Mardi
Gras parades and some of the races. They
have been delighted with their trip and
their reception in the South.
the
and
the
use'
the
School Children and Good Pictures.
New Orleans, La. — During the week of
February 11, two notable feature films of
especial educational value were exnibite<
at local theaters, the one being the Arctic
pictures taken by Dr. John Ruskin on his
last trip to the frozen North to aid in '.he
rescue of the Steffenson party, and the
other being "Twenty Thousand Leagues
Under the Sea." Dr. Raskin endeavored
to interest the schools in his picture, but
was unsuccessful, the objection being that
an admission was being charged to see
the picture, although a special low rate
was suggested for school children. The
matter drifted along until one of the
newspapers took a rather strong editorial
position in favor of allowing the children
to see the actual moving pictures of the
Arctic life and also of any other films that
might present the element of scientic dis-
covery or accomplishment. There was a
marked change thereafter. Teachers in
the schools advised their scholars to see
the pictures, and a very noticeable in-
crease in the number of juveniles in the
audiences where these features were ue
ing shown was the result, and both of the
productions had a phenomenal run.
I,ocal Triangle District Defined.
New Orleans, La. — Manager Owens, of
the Southern Triangle film exchange, has
had his duties multiplied. There is al-
ways a sort of a rivalry between Atlanta
and New Orleans exchange men in the
matter of getting business, and the con-
tentions sometimes approach open strife.
Territorial boundaries are jealously
watched, and any attempt at poaching
has brought swift trouble. In order that
a more equitable division of business
might be the result the northwestern part
of Florida; western Tennessee and south-
ern Alabama have been assigned to the
New Orleans office of the Southern Tri-
angle, and Manager Owens is already
getting his forces shaped for the cam-
paign in his new domain.
Saenger Interests Extend.
Texarkana, Tex.— The Saenger amuse-
ment company has taken over the Gran<l
opera house at Texarkana, and is re-
fitting the house to provide for the show-
ing of motion pictures. A regular pro-
gram will be presented, but in event that
good road attractions are offered reserva-
tion is made for the offering of theatrical
entertainments upon occasional dates.
The Saenger interests are extending their
operations at a very lively rate, and are
acquiring some very fine locations.
Baldwin and Suttle Open Booking Office.
New Orleans, La. — Messrs. Baldwin and
Suttle, owners of the special film, "The
Little Girl Next Door," have found It
necessary to open an office at 415 Car-
ondelet street, to take care of their in-
creasing bookings. Without attempting
to analyze the case, this feature has had
a very generous patronage in this sec-
tion. It is said to have cleared over
$5,000 on its showings in this city alone
and it is still going strong. It is one
of the "moral lesson" pictures which the
public appears to accept.
The Old Carrollton Makes Room for the
New.
New Orleans, La. — The Carrollton the-
ater, one of the oldest and best of the
suburban photoplay theaters of the city,
presented its last picture on Wednesday,
February 14, and immediately work of de-
molishing the building to make way for
the new Carrollton projected by the So-
bel, Richards & Shear Amusement Com-
pany, was commenced. Under the man-
agement of Mrs. Al. G. Shear the Car-
rollton has been running for more than
five years and she has made a notable
success of the business. The last offer-
ing was in the nature of a farewell re-
ception for citizens of the neighborhood.
Jeanerette, La. — A. S. Carlos, of the Bi-
jou theater at Jeanerette, La., has just
completed the fitting up of his theater
with two new projecting machines and
other appliances which places his house
among the best equipped in his section.
Hattiesburg, Miss. — A. J. Xydias has
purchased the Lomo theater at Hatties-
burg, Miss., and is contemplating the pur-
chase of other houses so that he may
have a chain in which to exhibit the pic-
tures which he is releasing from his in-
dependent exchange in this city.
Paramount Pictures Corporation Party
in New Orleans: W. F. Wilks, Miss
Grace Winden-Vail, Publicity Man-
ager Southern Paramount; Mrs. C. H.
Pierce, L. E. Chivers, Sales Manager;
Carl H. Pierce.
March 10, 1917
THE MOVING PICTURE WORLD
1653
Atiantia News Letter Movie Ball in Kansas City Shaping Up
By A. M. Beatty, 43 Copenhill Ave
Atlanta, Ga.
Selznick Branch Coming to Atlanta.
ATLANTA, GA. — The establishment of a
branch house of the Lewis J. Selznick
interests in Atlanta was announced by
Sam E. Morris, representative of that com-
pany, who is in Atlanta to superintend the
opening of offices in the Moore building
on Walton street.
Simultaneous with the opening of dis-
tributing houses in several of the larger
cities of the United States, it was decided
to make Atlanta the "fighting mast" from
which the operations of the Selznick in-
terests in Dixie should be directed.
A. C. Bromberg is manager of the At-
lanta branch. Mr. Bromberg formerly was
manager of the Triangle film corporation
and Mutual film corporation, and his ac-
quaintance among southern exhibitors will
help. Mr. Bromberg is the dean in point
of service of the exchangemen of Atlanta.
The Criterion theater has contracted to
screen the Selznick output, and the first
of these features will be Norma Talmadge
in "Panthea," which will be shown there
four days beginning February 28.
New Criterion Film Co. Formed.
Atlanta, Ga. — The Criterion film com-
pany, organized to distribute over South-
ern territory super-productions only, was
formed Monday with offices in Atlanta.
The company was formed by Sig Sam-
uels, managing director of the Criterion
theater, and Willard C. Patterson, man-
ager of the same house. The first pro-
duction to be handled will be "The Con-
quest of Canaan," starring Jack Sherrill
and Edith Talliaferro. This picture first
will be shown in Atlanta the first four
days of the week at the Criterion, and
from then on its route is being mapped
out through practically every city in the
southeastern states.
Other productions of similar magnitude
are being contracted for and will be sent
through this territory.
Miss Clementine Takes the Chevrolet.
Atlanta, Ga. — Miss Clementine Marlin,
Dawson, Ga., who won first prize in the
Southeastern Land Show's motion picture
screen contest, has notified the manage-
ment of the show that she will take the
Chevrolet automobile in preference to a
two weeks' visit at a motion picture stu-
dio. She shows good sense.
W. T. Murray on Road for Artcraft.
W. T. Murray, formerly manager of the
Oden theater, in Atlanta, is now on the
road for the Artcraft productions, and is
one of the most enthusiastic road men
now working out of Atlanta.
W C. Brandon, manager of the Artcraft
branch in Atlanta, left Thursday for a
tour of Alabama and Tennessee.
"A Daughter of the Gods" played to
S. R. O. at the Lyric theater the past
week.
Nebraska Theater Notes.
Omaha, Neb. — A co-operative moving
picture theater may take the place of the
Dundee theater in Dundee, a suburb. This
house, which was owned and managed by
A. C. Hartman of the Omaha film ex-
change, has been closed. Business men
of the suburb realized that a good mov-
ing picture theater was an asset to a
community and evolved the co-operative
idea. Former Manager Hartman, Judge
Slabaugh, W. R. Adair, Harry Deuel and
D. W. Johnson are interested in the plan
to include selling stock among the resi-
dents. After the house has been financed
the profits will be used in securing high
class pictures.
Callaway, Neb. — Gavin Robertson has
sold the Star theater to W. E. Reeder.
Scotts Bluff, Neb. — The Queen theater
has been sold to Harry Debuque.
Belles From the Smaller Towns to Come and Compete for Honors as "Queen
of the Ball"— Will Get a Chance to Act in Films.
KANSAS CITY,, MO.— The Movie Ball,
planned and being pished by the Kan-
sas City Screen Club, is progressing fine-
ly. Exhibitors of the small towns will be
asked to choose several pretty girls, one
of whom will be sent to Kansas City at
the time of the ball to compete for the
chance of entering the pictures. One girl
is to be crowned "Queen of the Ball," and
several of the Dest-looking ones, picked
by a committee, will be sent to 'Frisco
with the opportunity of getting in the
films. On the night of the event several
well-known stars will appear. So far it
is not positively known who will be pro-
cured, although the committee has a good
lineup. All the money made by the ball
will go to the Kansas City Screen CluD
to be used in improvements at the club.
Quite a bit of local interest is being
stirred up over the event, and all indi-
cations point a clearance of several
thousond dollars. The committees and
directors are:
Frank Newman, owner of the Royal and
Regent theaters, president; R. C. Cropper,
manager Universal, Kansas City, vice-
president; Phil. Ryan, assistant manager,
Standard Film Corp., chairman house
committee.,
C. G. Bard, formerly owner of Colum-
bia and Rialto th ters, manager of di-
rectors. Leo Forbstein, musical director;
Jack Rothbaum, treasurer Ball Fund; F.
L. Kiltz, manager of Mutual exchange,
head doorman; W. Hardin, manager of
Metro exchange, stage director.
J. H. Gilday, former manager of Willis
Wood, floor manager; Sam Forbstein,
chief usher; C. R. Buckingham, Apollo
theater, box manager; Mr. Riess, assistant
manager of Universal exchange, grand
marshal of parade.
Several big vaudeville acts from the
Hippodrome will be booked to entertain
and after the program and selection of
girls will be a general dance. At mid-
night the carnival will take place and
confetti be thrown.
Demand for Educational and Religious
Films Is Growing.
Kansas City, Mo. — The Kansas City ex-
changes are making, more and more, a
specialty of their educational and relig-
ious films. A. D. Flintom, president of
the' Kansas City feature film company,
says: "It is incredible the number of ed-
ucators who are equipping to give motion
picture entertainments, and 95 per cent,
of them are making a profit for their
trouble." Other exchange men are say-
ing the same thing. Consequently, they
are beginning to cater to this phase of
the trade. For example, the Baraca Bible
class, of the First Baptist church, Topeka,
has arranged to give a whole series of
such picture entertainments, in their own
auditorium, with their own equipment.
They have contracted for the "Sign of the
Cross" and for South American travel pic-
tures with the Paramount. Similar photo-
plays are being asked for more and more
all over the country. Women's organiza-
tions and religious societies are sending
their representatives to Kansas City in
quest of such pictures, and particularly
for films suitable for children alone.
T. E. Crozier Goes to Paramount.
Kansas City, Mo. — T. E. Crozier, who for
some time has been employed on the staff
of the Kansas City Star, has accepted a
position as assistant manager in the pub-
licity department of the Paramount ex-
change.
Chas. Nichols Special Representative for
Serial.
Kansas City, Mo. — Chas. Nichols, who
has for. the past few months been selling
Metro film out of the Kansas City office.
has been appointed special representative
for "The Crimson Stain" and will travel
out of Kansas City into Kansas and Mis-
souri towns in the interest of this film.
Bonaventure Theater's Egg Benefit.
Kansas City, Mo.- — Eggs, two for an
adult and one for a child, were the price
of admission at the benefit performance
given by the Bonaventure theater re-
cently for Mercy hospital. The children
in this hospital have long been deprived
of eggs, and this novel scheme was hit
upon. In return for the eggs, a nine-reel
program was given, and in addition to
singing and dancing.
Many "Snow White" Shows.
Kansas City, Mo. — The Paramount ex-
change is still rejoicing over the Star's
"Snow White" party in Kansas City, for
the fever has spread. In addition to the
Topeka and Des Moines papers doing the
same thing, the Sedalia Democrat has fol-
lowed suit. W. J. Brill was in charge.
Thousands, coming from miles around,
saw the picture.
Kansas Film Show Notes.
Sabetha, Kan. — C. W. Robinson, man-
ager of the Koyal theater, has sold out
to Herman A. Kock. Mr. Kock says that
he intends showing'three features a week.
Burns, Kan. — Frank Garrety, well
known in the Southern and Central parts
of Kansas, among the exhibitors, recently
sold the Novelty theater, Burns, to Eikin
& Lathrop. This firm also runs a news-
paper at Burns.
Altamont, Kan. — C. M. Miller, principal
of the Altamont high school, recently in-
stalled moving picture apparatus and was
in Kansas City contracting for various
educational features.
Emporia, Kan. — P. J Concannon, owner
of the electric theater, is giving Satur-
day morning penormances for children
and is making a great success, several
hundred children having attended each
show.
Syracuse, Kan. — M. G. Gleary is handling
the educational and religious pictures
which are so popular in that section of the
state.
Cottonwood Falls, Kan. — Mrs. Jabin
Johnson has sold her theater building to
R. H. Cross of Wichita.
Arlington, Kan. — John Busch is reopen-
ing his picture show.
McPherson, Kan. — The Tourney build-
ing is being remodeled into a most up-
to-date picture show.
Bird City, Kan. — Bird City has a fine
new opera house which is equipped for
a picture show and will soon be opened.
Hays City, Kan. — Work is progressing
rapidly on a new theater building for
Hays City.
Beverly, Kan. — Roy Horry has moved
his picture show to the new hall.
Walnut, Kan. — Fire recently destroyed
the opera house here It was used for
pictures.
Missouri Notes.
Kansas City, Mo. — G. M. Hood, special
representative of the Vitagraph Film Co.,
who has been traveling in Missouri, says
that, owing to poor crop conditions, some
of the houses are showing only three
nights a week.
Fredericksburg, Mo. — A. H. Thost, man-
ager of the bem theater, has been obliged
to close his house on account of the epi-
demic of smallpox which has struck that
part of Missouri.
Bolivar, Mo. — R. K. and R. M. Long, re-
cently of Harrisonville, Mo., have pur-
chased the Cosy theater.
Kansas City, Mo. — The Nelson Bros.,
Rialto theater, are the first to handle
"Whoso Taketh a Wife."
1654
THE MOVING PICTURE WORLD
March 10, 1917
Rocky Mountain Club Rewards Huffman
The Smashing Success of the Club's Screen Ball Was Due in Large Measure to the
Efforts of Secretary Harry Huffman — Vociferated Appreciation.
E. C. Day, Denver Correspondent.
gested that maybe he had been called
through a mistake in telephone numbers
he hastened back to the business district.
ing completion. It was selected with the
help of Mrs. Huffman, who was in or the
secret from the first.
DENVER, COLO. — The threatened Am-
erican-German hostilities can only
be tame at best alongside of the stormy
scene staged at the weekly luncheon of
the Rocky Mountain Screen Club at the
Albany hotel Feb. 15. It was brief but
full of fire and the members present
would have done justice to a real moving
picture drama had a camera man been
cranking the scene.
Harry Huff-
man, secretary
of the club, was
the "victim" of
the occasion. His
connection with
the recent screen
club ball, as
manager, was
the cause of the
fracas.
The ball, which
was the club's
first attempt,
was such a
li o w 1 i n g suc-
cess that the
members felt
that Mr. Huff-
man d e s e r v ed
some reward. It
was decided
that the weekly
luncheon was
the proper time and place.
A committee of exchange men and ex-
hibitors "framed" up a deal whereby Mr.
Huffman was called home by the serious
illness of his wife just as he was about
to leave his office to attend the luncheon.
He raced home anxious for the welfare
of his spouse. When the secretary reached
his home he found that there was no ill-
ness. He could not understand the emer-
gency message, but when his wife sug-
H. E. Huffman.
He was late but not too tardy to main-
tain his unbroken record of continuous
attendance at the luncheons.
A sentinel had been placed and when
Huffman's approach was signaled the
fireworks began. He entered the room to
look upon scenes never before witnessed
at the usually quiet gathering. He found
the film men pounding on the tables, hurl-
ing injectives, and all talking at once.
Everyone was too busy to notice him and
he was at a loss to account for the un-
usual situation. Finally he heard W. E.
"Bill" Foley holler out in unmistakable
words "I think it was the worst farce"
ever staged. A minute later he learned
that the Screen Club ball was the subject
of the row. Criticism of the manager of
the affair was most vitriolic. At first he
planned to make a quiet getaway but
then decided to fight when President No-
lan rapped for order and got it. Some
one "discovered" that Huffman had ar-
rived in the meantime and one of his sup-
porters moved that he be given a chance
to say something. It was voted down.
Then a motion was made that a commit-
tee be appointed to take the case of the
dance manager in hand. Some one wanted
to know what could be done to the man-
ager; why he should be blamed entirely
for the "fiasco." The chair announced
that the committee would decide that.
The committee retired and a few mo-
ments later returned with a beautiful
electrolier which was presented to Mr.
Huffman in appreciation of his efforts. He
was so overcome that when he attempted
to thank the club members tears welled
in his eyes and his voice failed him.
The electrolier will be installed in Mr.
Huffman's new home, which is now near-
C. W. Young Heads Local Fox Ex-
change.
Denver, Colo. — The Fox Film Corpora-
tion has a new manager in Denver. He
is C. W. Young, formerly of Kansas City.
He succeeds Albert W. Eden, who lias
been transferred to Seattle.
Harry Lenhart, Western manager,
supervised the transfer in Denver and ac-
companied Mr. Eden to the Northwest,
where he will oversee the reorganization
of the Seattle office.
Mr. Eden had been in Denver for al-
most a year and made an enviable record.
He recently captured first prize in a »a-
tion wide business getting contest, in
which all Fox exchanges competed.
Mr. Young, the new manager, has been
associated with the Fox Corporatio» at
Kansas City since the opening of the office
there.
Denver Exchange Items.
T. Y. Henry, manager of Artcraft for
the Rocky Mountain region, has just re-
turned from a trip to Salt Lake on busi-
ness. He now has Pickford pictures run-
ning in eight houses in Utah.
The Paramount and World exchanges
are sporting new dresses. Each is beem-
ing under a coat of fresh, bright paint.
Managers Cohn and Rosefield also are
swelled up over the installation of new
vaults in their respective quarters. The
companies have adjoining offices and the
vaults were installed simultaneously.
Mrs. Gertrude Morgan, assistant booker
for Pathe in the Denver exchange, is con-
valescent after an operation last week
for appendicitis.
John Messina has been appointed assist-
ant booker in the General Exchange, to
succeed Joe Gerbase, who recently became
assistant manager of the new America
theater.
Denver's Newest Downtown Theater Opens
Saturday, February 10, Sees the Premier Show at the New American Theater-
Seats 1,600 and Will Be Managed by A. G. Talbott.
Harry Knotts Now With Vitagraph.
Denver, Colo. — The America theater,
Denver's newest downtown moving pic-
ture house, was opened Saturday night,
February 10. A record house witnessed
the first performance, at which E. H.
Sothern in "An Enemy to the King" was
the attraction.
The America seats 1,600 people and is
said to incorporate the latest and best
thoughts in the construction of moving
picture playhouses. It is located at the
corner of Sixteenth and Curtis streets —
the busiest corner in Denver — and has
entrances from either street.
The theater has a ground floor and a
balcony with an elevator to carry patrons
to the upper floor. Drinking fountains
are strewn abundantly about all floors.
The lobbies leading from either en-
trance are decorated with fine mural
paintings of Western scenes from the
brush of Allen True.
One of the features of the America that
is entirely new to Denver is the choral-
celo, a musical instrument which contains
attachments not possessed by the moving
picture organ. Carl S. Perley operates
the choralcelo, while in addition the
America has an orchestra of twelve men
directed by Nels M. Dahl.
The America 'was built and is owned
and operated by the Bishop-Cass Invest-
ment Company. A. G. Talbott is manager
of the theater.
Harry J. E. Knotts, a brother of Will-
iam Knotts, well known to the moving
picture industry in Denver through his
long association with the World Ex-
change, has joined the Vitagraph forces
in Denver. He is on the road at present.
Dillon, Mont. — W. B. Hartwig's Mew
Pastime at Dillon will be opened in about
a month and will be one of the show
places in this vicinity. The building has
been erected especially for the theater and
represents an investment of over $60,000.
Mr. Hartwig is a son of W. J. Hartwig,
owner of the Antlers theater, Helena, and
interested also in the Orpheum and Liberty
of that place. With one son at Deer
Lodge, and another at Hamilton, the
Hartwigs are very prominently identi-
fied with the picture indstry in Montana.
Hope for Admission Rise in Spokane
Need Is Felt of Increasing Rates and Local Exhibitors Are to Hold a Meeting in
Endeavor to Get Together on the Matter.
By S. Clark Patchin, E 1811 Eleventh Avenue, Spokane, Wash.
SPOKANE, Wash. — A boost of admis-
sion prices to motion picture theaters,
R. P. Crist Joins Denver General.
R. P. Crist, formerly of the Triangle,
has joined the Denver forces of the Gen-
eral Film. He is in charge of the selling
department. Since severing his connec-
tion with Triangle Mr. Crist has been
touring the Rocky Mountain territory
with a state rights picture.
from the nickelodeon to the aristocratic
cinema palace, is a possibility in Spokane.
A growing sentiment among local pic-
ture exhibitors that an advance is neces-
sary has been crystalizing and a meeting
will be held soon to take action on the
question.
The exhibitors agree that the business
is becoming so burdened with increased
expense that some remedy must be found
in order to protect their business. As
now formulated by some of the exhibitors
who favor boosting prices, nickel houses
will raise to 10 cents and the theater
charging a dime will add 5 cents. Some
favor making the advance on night shows
only. The plan calls for a boost to 25
cents by the larger houses.
"The picture men are talking about ad-
vancing rates and have been for some
time," said Ralph Ruffner, manager of
the Liberty theater. "It is absolutely
true that the increased cost ©f every ma-
terial used in our business is making the
expense of conducting a picture theater
burdensome and the picture men are look-
ing for some remedy.
"As far as the Liberty is concerned, I
may say that I am not going to boost
prices except when I have a show that
warrants it. I have a number of big
features booked, some of which 'will re-
quire an admission of 50 cents. I am not
in favor of arbitrarily taxing the patrons
of the theater."
Spokane Film Notes.
Spokane, Wash. — Mary Pickford played
to capacity houses at each performance
at the Clemmer theater, Spokane, in "The
Pride of the Clan." Several member* of
the Scottish Society played the bag-pipes
in front of the theater every evening.
Improvements have been started at the
Rex theater, including alterations both
inside and on the outside. A pipe organ
and a new booth will be installed and
several other important changes are con-
templated.
"Intolerance" played to large houses,
in the Auditorium theater, Spokame.
March 10, 1917
WESTERN CANADA NOTES.
Suit Over Competitive Ads.
Vancouver, B. C. — A dispute between
two Vancouver exhibitors, involving the
right of a theater manager to advertise
his coming attractions, is exciting con-
siderable comment among local film men,
pro and con being represented — with con
predominating.
The Rex theater, W. P. Dewees man-
ager, has the franchise for its choice of
current Paramount subjects, running one
for three days each week, and using a
Triangle for the other three days. W. P.
Nichols, managing director of the Na-
tional Amusement Company, is running
the other Paramount of the current week
at the Globe theater, and for the remain-
ing three days uses a second-run Para-
mount, previously shown at the Rex.
During the run of "Snow White" at the
Rex theater, the Globe issued a program
giving its attractions for the week, and
also for the week following — this includ-
ing "Snow White."
Mr. Dewees contended that the Globe
should not be permitted to advertise a
feature until its engagement at the Rex
was completed. He immediately took the
matter up with the Famous Players Film
Service, threatening to cancel his service
if the objectionable advertising again ap-
peared under the same conditions. Mr.
Dewees stated to the Moving Picture
World correspondent that the Globe man-
agement was in turn notified by the ex-
change that in the event of a repetition
of the "offense" their service would be
cancelled by the exchange.
THE MOVING PICTURE WORLD
L655
Bills That Packed the House.
Vancouver, B. C. — The biggest days
business done by a Vancouver theater for
many months was registered at the Rex
theater on a recent Saturday, when Doug-
las Fairbanks in "Manhattan Madness"
and Charlie Chaplin in "Easy Street"
formed the bill. The house, which seats
1,000, 'was packed from opening until
closing time, and they "stacked them out"
from 1:30 in the afternoon until after 9
o'clock at night. And, an important fact
to be considered, it was raining at the
time.
Vancouver, B. C. — Especially good busi-
ness was done during a recent week by
Manager Muir of the Dominion theater,
who put on Theda Bara in "Under Two
Flags" for a full week.
Calgary, Alberta. — G. E. Fleming, man-
ager of the Starland theater at Leth-
brldge, was a recent visitor to this city.
Mr. Fleming has arranged to show the
Clara Kimball Young and Artcraft produc-
tions.
Writ by Parent Metro for Films
Home Office Joins With Canadian Subsidiary in Effort to Secure Possession of
Subjects Held by the Standard of Vancouver.
By E. C. Thomas, 821 Rogers Bldg., Vancouver, B C.
VANCOUVER, B. C. — The Metro tangle
in Canada, which is now being fought
out in this city, has taken a new turn,
and recent events have placed the en-
tire matter in a new light. Following the
Metro Picture Corporation's cancellation
of the Canadian franchise formerly held
by Metro Pictures, Ltd., C. W. Craig of
the legal firm of Craig & Parkes, who
have been acting as counsel for Metro
Pictures, Ltd., in that company's attempt
to secure possession of the Metro films
held in concealment by the Standard Film
Service, Ltd., was also apointed to repre-
sent the New York company, and has just
issued a writ in the Supreme Court in
this city, in furtherance of the determina-
tion of the parent company to step in
and secure possession of the films itself.
The writ is directed against Herbert
Lubin, Charles Handford and the Stand-
ard Film Service, Ltd., and the statement
of claim reads as follows: "The plain-
tiff's claim is for a declaration that all
the rights which the defendants or any
of them had or may have had in respect
of the use of distribution of Metro pic-
tures and accessories in the possession or
control of the defendants are terminated;
and for an injunction restraining the de-
fendants from in any way dealing with
or using the same; and for damages."
It is considered likely that the actions
brought by the two Metro companies
against the Standard will be joined. The
last legal step taken by the Canadian
wietro company was for the examination
of Herbert Lubin for discovery, but the
latter's indisposition necessitated a post-
ponement. Now, however, both Mr. Lu-
bin and Mr. Handford have followed the
example set by the films themselves, and
have disappeared, presumably to avoid
service.
A man in close touch with the situa-
tion informed the World correspondent
that from present indications neither
Metro Pictures, Ltd., nor the Standard
Film Service would in future control the
Canadian distribution, and that the New
York company would handle the Eastern
Canadian territory direct. This state-
ment, however, was denied by Andrew
P. Keegan, general western manager for
the Specialty Film Import Limited, who
makes the claim that if any one distrib-
uted the Metro subjects in Canada it
would be his company.
G. G. McGeer, attorney tor the Stan-
dard Film Service, was not prepared to
say what une of action he would now
take in behalf of his clients.
Winnipeg, Man. — Although there are
strict Sunday closing laws in force in
the prorince of Manitoba, the moving
picture theaters at Camp Hughes, the
summer military camp near this city, will
be open regularly on that day, according
to an announcement just made by Lieu-
tenant-Colonel A. C. Gray, assitant ad-
jutant-general for Military District No.
10. Refering to the movement by the
Lord's Day Alliance for a better observ-
ance of Sunday at the big training camp,
Colonel Gray stated that no shows were
open during church parade hours or while
a church] service was in progress in any
part of the camp. Civilians were not al-
lowed to enter the theaters on Sunday,
and the proprietors hired special attend-
ants last summer, their duties consisting
of keeping out of the houses any except
soldiers.
Colonel Gray said that he did not think
the shows would ever be closed while the
camp was in use, regardless of any agita-
tion that might be made by bodies or
persons opposed to the policy. "It has
ben clearly shown," he said, "that the pic-
ture shows were not only a benefit to the
men socially, but also from a military
standpoint. If the men were not allowed
to attend these shows they would be in
the tents, and most of them would be
gambling, because a soldier, like every
other man, must occupy his time some
way."
Move Toward Ticket Tax for Hospital
Fund.
Vancouver, B. C. — The city authorities,
at the suggestion of local women's clubs,
have under consideration the taxation of
all theater tickets sold in this city, and
it is announced that sanction to levy such
a tax will be sought from the provincial
legislature at its coming session. The
present intention is to place the tax at a
flat rate of one cent although the propo-
sition of levying a certain percentage of
the value of the ticket has also been dis-
cussed.
At a recent meeting of the civic health
committee Aldermen Mcintosh and Kirk
fathered the amendment, and explained
that it was proposed to devote the pro-
ceeds thus secured to hospital or war
funds. The proposition will be submit-
ted to the entire council at its next reg-
ular meeting, and in the meantime the
city solicitor was authorized to inaugu-
rate the necessary six weeks' advertising
before the session of the legislature.
Suburban Theater Rates Advance.
Vancouver, B. C. — Although the fifteen-
cent admission price is well established
in the downtown section of this city, it
was not until recently that suburban
theaters also decided to go to the higher
price. rt. J. Dawson, manager of the
Kitsilano theater, has just raised to 15
cents, and Frank Gow of the Broadway
preceded him oy a couple of weeks. The
primary cause of the advance was a raise
in the price of film service made by the
Famous Players exchange, whose pictures
both houses are using. G. Corriveau of
the Grandview theater, running a variety
of other productions, stated to the World
man that he had definitely decided to
maintain his present price of ten cents,
and it is thought that for the present, at
least other suburban houses will do like-
wise. On a recent trip about the city,
the writer found all the outlying houses
doing good business. Manager Dawson of
the Kitsilano inaugurated his raise to fif-
teen cents with the installation of a four-
piece orchestra.
Shows Value of Sunday Shows Conclusively
Opinions of Jealous Sabbatarians Will Not Keep Benefits of Sunday Pictures for
Camp Hughes.
Vancouver Theatrical Federation Elects.
Vancouver, B C. — A meeting of the
Vancouver Theatrical Federation was held
recently, and the following officers were
elected for the current year: President,
J. Rundle of the Musicians' Union; vice-
president. J. R. Foster, of the Moving
Picture Operators' Union; secretary, A. O.
Hansen, of the Moving Picture Operators'
Union; treasurer, A. N. Harrington, of the
Stage Employees' Union; sergeant-at-
arms, W. Euper, of the Musicians' Union.
Wants Special Children's Shows in
Canada.
Vancouver, B. C. — Severe criticism of
present-day films as entertainment for
children was voiced at a recent meeting
of the Parent-Teachers' Association held
at a local school house, and addressed by
Miss Jamieson, a teacher in the local high
school. She deplored the policy of allow-
ing children to attend moving picture
theaters of their own choosing, and ad-
vised parents to ascertain the character
of the films being shown before allowing
a child to enter the theater. While the
pictures might not be harmful for adults,
she said, they produced a very bad ef-
fect in those of tender years. The chil-
dren often came to school, said Miss
Jamieson, with their minds full of some
picture they had seen, instead of their
studies. She called attention to the spe-
cial children's shows being put on in
American cities, and urged that something
of the sort be attempted here.
Saskatchewan Mutual Office Closed.
Regina, Sask. — Tne local office of the
Mutual, formerly under the management
of Ben Witham, has been closed, and the
Saskatchewan exhibitors are not being
served by the Winnipeg office.
1656
THE MOVING PICTURE WORLD
March 10, 1917
"Brownie" for Bluebirds.
Portland, Ore. — Hobart H. Brownell,
well known on Portland's Film Row, has
been appointed road man for Bluebirds,
also booking "The Eagle's Wings." He
recently returned from a trip through the
southern part of the territory and reports
conditions there looking up. He says that
the popularity of photoplays in southern
Oregon, hitherto somewhat doubtful, is
coming back in grand style, due to ex-
hibitors enlarging on their advertising.
At Eugene, says Mr. Brownell, the re-
turning popularity is particularly notice-
able.
Signs of Co-operation
Oregon Exhibitors See Indications That Manufacturers Are Awakening to Their
Needs — Local Exchanges Are Talking About New Policies — Business on a More
Businesslike Basis Is Now Anticipated.
By Abraham Nelson, 601 Journal Building, Portland, Ore.
Heard on Film Row.
Kelso, Wash. — The Kelso theater has
been sold by S. M. King to R. Fisher.
Portland, Ore. — J. B. Washtock, Victoria
theater, reports that he gave a successful
Boy Scout benefit at his theater recently.
North Bend, Ore.— The Joy theater here
is enlarging and new projection machim
and generator set have been installed.
Portland, Ore. — Among the week's vis-
itors on Film Row were W. D. Ingles.
American theater, Condon, Oregon; J. B.
Sparks, Star, Heppner, Ore., and C. C.
Ferguson, Baker, Newberg, Ore.
Visitors in Kansas City.
Kansas City, Mo. — Recent visitors at
the Kansas City exchanges were: Grady
& Pickett, Auditorium, Miami, Mo.; Sim-
mons & Collins, the Idle Hour, Willis-
ville, Kan.; Wm. M. Palmeroy, Westmore-
land, Kan.; M, W. Ranky, Orpheum, St.
Joseph, Mo.; H. H. Dimmett, Lyric, Wy-
more, Neb.; Jack Truitt, Moberly, Mo.;
Herb Thatcher, Salina; S. Wilkenson,
Hoisengton, Kan.; C. Houstan, Columbus,
Kan.; Mrs. Chas. B'arran, Augusta, Kan.;
A. B. Potter, St Joseph, Mo.; John Flynn,
Bartlesville, Okla; Phil Potter, well-
known film man, very popular with Kan-
sas exhibitors, has joined the Mutual. He
was formerly with the Universal.
PORTLAND, Ore. — During the past two
months of changes and uncertainty
in the moving picture Industry, Oregon's
exhibitors have gathered the idea, per-
haps from rumors from the East, that
when the industry is again settled to
smooth, running, its business is going to
be done on a strictly businesslike basis in
the same manner as ttfat of successful
mercantile enterprises. Interviews with
road men and managers returning from
business trips indicate that this feeling
of expectancy exists throughout the state.
"Exhibitors I have met in my travels
are sore on the game in general," frankly
admitted one road man. "Many of them
feel that the stars are running away
with the money and look for the manu-
facturers to remedy that condition before
the industry again settles down to smooth
running."
And the exchanges in Portland are alive
to the demands of the state's exhibitors.
Down on Film Row they're talking "new
policies" and in one instance, "big
changes," the .keynote, "a businesslike
basis," pervading throughout.
price. The so-called sex title and the
paper help draw the patronage, but so
many of the shows themselves have been
ordinary or less that audiences have been
disappointed and the managers have
eventually lost money.
The really big percentage pictures are
;is popular with the valley exhibitors as
ever.
F. M. Simonton Convinces Club.
Portland, Ore. — F. M. Simonton, of the
Standard Feature Film Company, and
treasurer of the Oregon Motion Picture
Men's Association, spoke before the Oswe-
go Women's Club, a branch of the Port-
land organization, February 14, on cen-
sorship and its practice in Portland.
Mr. Simonton used the arguments made
in the campaign for an appeal censorship
here last summer and reports that after
the moving picture men's side of the case
had been stated, the women were con-
vinced of the injustice of the censorship
intolerance here.
Sex Films in Disfavor. ■
Portland, Ore. — Reports have come in
that a circuit of towns in the Willamette
valley has practically boycotted the so-
called sex film with which the market has
of late been flooded and which has been
playing percentage. It is not merely be-
cause they are sex films that they are
tabooed, however. Percentage pictures
usually demand an increase of admission
M. G. Winstock Visits.
Portland, Ore. — Melvin G. Winstock,
pioneer photoplay theater manager, was
in Portland for a few days as special rep-
resentative for Triangle. Mr. Winstock's
capacity is along efficiency lines and he
was here making a survey of the terri-
tory.
Mr. Winstock's visit here is another in-
dication that manufacturers are awaken-
ing to the necessity of cooperation be-
tween the exchange and exhibitor.
Film Export Business
Do you realize the present opportunity? You must be aware of the fact
that practically the present requirements of the whole world must be met
by American productions.
the Spanish monthly edition of the MOVING PICTURE WORLD, will reach
every film buyer in all the South and Central American countries, Spain,
Portugal, Mexico, Cuba and Porto Rico. Sample copy on request. Forms for
April issue will close March 15th. Rates only $50.00 per page.
SPANISH DEPARTMENT
CHALMERS PUBLISHING COMPANY {u^SR%^i)
17 MADISON AVENUE, NEW YORK
March 10, 1917
THE MOVING PICTURE WORLD
1657
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In Answering Advertisements. Please Mention the MOVING PICTURE WORLD
1658
THE MOVING PICTURE WORLD
March 10. 1917
Calendar of Daily Program Releases
Releases for Weeks Ending March 10 and March 17
(For Extended Table of Current Releases See Pages 1680, 1682, 1684, 1686.)
'
Universal Film Mfg. Company
SUNDAY, MARCH 4, 1917.
IMP — Tangled Threads (Two Parts — Drama)
POWERS — Mr. Fuller Pep — An Old Bird Pays Him
a Visit (Cartoon Comedy) and "The Land of
Buddha" (Dorsey Educational)
BIG U — Buried Alive (Drama)
UNIVERSAL SPECIAL FEATURE — The Purple
Mask (Episode No. 10), "The House of Mys-
tery" (Two Parts — Drama)
MONDAY, MARCH 5, 1917.
RED FEATHER — The Gates of Doom (Five Parts —
Drama)
NESTOR— A Bundle of Trouble (Comedy)
TUESDAY, MARCH 0, 1917.
GOLD SEAL — Desperation (Three Parts — Drama) . .
VICTOR — Good Morning Nurse (Comedy)
WEDNESDAY, MARCH 7, 1915.
L-KO — Fatty's Feature Fillum (Two Parts —
Comedy)
UNIVERSAL — Animated Weekly No. 62 (Topical) . .
BIG U — A Soldier's Dream (Drama)
THURSDAY, MARCH 8, 1917.
BIG U— Good for Nothing- Gallagher (Drama)
REX — The Amazing Adventure (Two Parts —
Drama)
LAEMMLE — The Human Flame (Drama)
FRIDAY, MARCH 9, 1917.
IMP — The Perils of the Secret Service (Episode
No. 1); The Last Cigarette (Two Parts —
Drama)
UNIVERSAL — Screen Magazine, Issue No. 9 (Topi-
cal)
VICTOR — The Beauty Doctor (Comedy)
SATURDAY, MARCH 10, 1917.
BISON — The Drifter (Two Parts — Drama)
JOKER — Wanta Make a Dollar (Comedy)
SUNDAY, MARCH 11, 1917.
REX — It Makes a Difference (Drama)
POWERS — Mr. Fuller Pep — His Day of Rest (Car-
toon-Comedy), and The Mysterious City (Dorsey
Edu.)
IMP — The Man of Mystery (Two parts — Drama)....
UNIVERSAL SPECIAL FEATURE. — The Purple
Mask (Episode No. 11, "The Garden of Surprise")
(Two parts — Drama)
MONDAY, MARCH 12, 1917.
RED FEATHER — The Girl Who Lost (Drama), and
Border Wolves (Drama) (Five parts)
NESTOR — Some Specimens (Comedy)
TUESDAY, MARCH 13, 1917.
GOLD SEAL — The Common Sin (Three parts — Dr.).
VICTOR — A Woman in the Case (Comedy)
WEDNESDAY, MARCH 13, 1917.
LAEMMLE — When Glory Waits (Two parts — Dr.)..
L-KO — Love on Crutches (Comedy)
UNIVERSAL — Animated Weekly No. 63 (Topical..
IMP — SINS OF A BROTHER (Drama)
THURSDAY, MARCH 14, 1917.
VICTOR — The Hash House Mystery (Two part's —
Comedy) .
BIG U — For Honor's Sake (Drama)
FRIDAY, MARCH 15, 1917.
IMP — The Perils of the Secret Service (Episode No.
2, "The Clash of Steel") (Two parts — Drama)..
L-KO — Summer Boarders (Comedy)
UNIVERSAL SCREEN MAGAZINE — Issue No. 10
(Educational)
SATURDAY, MARCH 16, 1917.
BISON — Roped In (Two parts — Comedy-Drama)....
JOKER— Art Aches (Comedy)
LAEMMLE — Racing Death (Drama)
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02241
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Mutual Film Corporation
SUNDAY, MARCH 4, 1917.
VOGUE — A Rummy Romance (Two parts — Com.)... 05362-53
GAUMONT' — Reel Life No. 44. Subjects on reel:
Industries of an Arab; Conch-Artistry; Novel
Jewelry from Sea Objects; Will This Cure Can-
cer? Criminal Cuteness; Making a Rubber
Shoe (Mutual Film Magazine) 85354
MONDAY, MARCH 5, 1917.
MUTUAL STAR PRODUCTION— "The Girl From
Rector's" (Drama) (No. 172)
MONOGRAM — "The Adventures of Shorty Hamilton"
(No. 8, "Shorty Traps a Lottery King) (Two
parts— Drama) 85355-56
TUESDAY, MARCH 6, 1917.
GAUMONT — Tours Around the World, No. 18 (Sub-
jects on reel: Munich, Germany; Schonbrunn
Castle; Vienna; Rustchuk, Bulgaria) (Travel)..
WEDNESDAY, MARCH 7, 1917.
MUTUAL — Mutual Weekly No. 114 (Topical)
GAUMONT — See America First, No. 78 (Subjects on
reel: Oregon's Rocky Coast, Scenic, and "Rastus
Runs Amuck" (Kartoon Komic)
THURSDAY, MARCH 8, 1917.
NIAGARA FILM STUDIOS — "The Perils of Our Girl
Reporters" (No. 11, "The Meeting") (Two parts
— Drama)
CUB — The Flying Target (Comedy)
GAUMONT — Reel Life No. 45 (Subjects on reel: From
Trapper to Wearer; Stimulating the Appetite of
the Tired Business Man; Artistic Vases; The
Pelican (Mutual Film Magazine;
05357
05358
05369
05360
85361
FRIDAY, MARCH 9, 1917.
MUTUAL— (Title Not Reported— Three-reel subject). 05362-63-64
SATURDAY, MARCH 10, 1917.
VOGUE — His Bogus Boast (Two parts — Comedy)...
MONDAY. MARCH 12, 1917.
MONOGRAM — "The Adventures of Shorty Hamilton''
(No. 9, "Shorty Trails the Moonshiners") (Two
parts — Drama)
NIAGARA FILM STUDIOS — "The Perils of Our
Girl Reporters" (No. 12, "Outwitted") (Two
parts — Drama)
TUESDAY, MARCH 13, 1917.
GAUMONT — Tours Around the World (Subjects on
Reel: The Oaasis of Gabes, Sahara Desert;
Koursk, Siberia (Travel)
WEDNESDAY, MARCH 14, 1917.
MUTUAL — Mutual Weekly No. 115 (Topical)
GAUMONT — See America First, No. 79 (Subjects on
Reel: On the Mississippi River from New Or-
leans to Baton Rouge (Scenic), and "They Say
Pigs Is Pigs" (Kartoon Komic)
THURSDAY', MARCH 15, 1917.
CUB — Jerry's Triple Alliance (Comedy)
GAUMONT — Reel Life No. 46 (Subjects on Reel:
A Club-Rifle for the Police: The Fluid of Life
(blood under miscroscope) ; Making the Cactus
Useful; Gold Mining in Alaska; Sprites of the
Moonlight (Dance)
FRIDAY*, MARCH 16, 1917.
AMERICAN — The Lonesome Mariner (Drama)
AMERICAN — A Ram-Bunstious Endeavor (Comedy)
SATURDAY", MARCH 17, 1917.
VOGUE — A Matrimonial Shock (Two parts — Com.).
0536>- 6
05367-67
95369
05370
85371
85372
05375
6537 4
0537i>
05376-77
March 10, 1917
THE. MOVING PICTURE WORLD
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Investigation
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That the Majority
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Film Manufacturers
Studios and Laboratories
Feature Productions Presented
Use
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A FEW REASONS WHY
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The foregoing PROVEN FACTS distinguish
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In Answering Advertisement.. Pleaae Mention the MOVING PICTURE WORLD.
1660
THE MOVING PICTURE WORLD
March 10, 1917
ltfr,.\uMift^
ZgdjrtSk
Stories of the Films
IIIMWIIM^
KALEM.
THE MIRROR OF FEAR— (An Episode of
"Grant, Police Reporter"). — The cast: Grant —
"Chronicle" reporter (George Larkin); Major
Chenilworth (Cyril Courtney); Lois Trent
(Ollie Kirkby); Jardyce (Harry Gordon) ; "The
Spider" (Robert Ellis). Written by Robert
Welles Ritchie. Directed by Robert Ellis.
Twenty-eight years before the story opens
Major Chenilworth was forced to shoot a fel-
low officer in service with him in India. At
the subsequent court-martial be was acquitted.
He is now a nervous wreck. An eye-witness of
that deplorable affair now serves in his house-
hold in the capacity of butler. Jardyce, the
butler, aided by the "Spider," a crafty old
cripple of the underworld, conceives a plan to
force the Major to name him in his will.
The Major's niece, Lois Trent, chances to
meet Grant, police reporter on the "New York
Chronicle." She tells him that she suspects a
deep-laid plot to bring about the death of her
uncle. Grant, disguised as a gas inspector,
discovers in the basement of the Chenilworth
home a motion picture machine which can be
raised through a trap door to the kitchen floor
level.
On guard that night, Grant sees the cook
under Jardyce's direction thread up the motion
picture machine with a reel of film and focus
it upon the door leading into the Major's study.
The lights go out and there, before his gaze,
Major Chenilworth sees a reproduction of the
scene where ne unwittingly killed his fellow
officer years before. Before it has faded out
Jardyce has had the will altered in his favor.
At this instant, Grant and Miss Trent burst
Into the room and tne butler flees. Leaping
into an auto Jardyce gets the jump on Grant,
who is following on a bicycle. As pursued and
pursuer draw near the railroad tracks, the but-
ler has trouble with the engine and the car
slows up. Grant leaps from the bicycle to the
rear of the auto and gives battle. Just as a
train comes thundering down upon them the
engine is stalled and Grant leaps out barely
in time to save his life. Jardyce pays the price
for his plotting and Major Chenilworth recov-
ers his health.
THE BLACK RIDER OF TASAJARA— (An
Lpisode of "The American vjirl" — Two Parts).
— The cast: Madge King (Marin Sais) ; Roger
King — i*er .ather (Frank Jonasson) ; Amos
Durston (Ronald Bradbury) ; Wild Bill (Ed-
ward Clisbee) ; i^arry Kerwin (Edward Hearn) ;
Aunt Harriet — King's sister (Mrs. Dunbar).
Story by Frederick R. Bechdolt. Directed by
James W. Home.
The Black Rider of Tasajara is holding up
the overland stage. When the stage arrives at
Tasajara inn the proprietor, Amos Durston,
offers a five thousand dollar reward for the
bandit's capture.
The following day Durston calls upon th'
Kings to pay his respects to Roger King's
daughter. Aunt -.arriet, a spinster sister, Is
alarmed over the bandit's operations and turns
over a valuable necklace to Durston to be for-
warded to a city bank for safe-keeping during
her visit to the j_.os Alamos ranch. Durston
Invites the Kings to spend a few days as his
guests at the Tasajara inn. They accept.
As the stage leaves on its return trip Madge
determines to follow it on the chance of nick-
ing up a clue to the identity of the Black
Rider, her father and Larry Kerwin, a vis-
itor from the East, follow her, fearing for her
safety.
Madge stops to fix her saddle girth and when
she overtakes the stage learns that it has
been held up. Aunt Harriet's necklace was a
part of the Black Rider's booty. She gets a
glimpse of the highwayman ahead. He waits
and shoots Madge's horse. Recovering from her
spill, Madge is found by her father and Larry
and thev return to the inn more determined
to outwit the bandit. Durston expresses anx-
iety over Madge's recklessness and warns her
Mr. Exhibitor: — You will get more
helpful information by carefully read-
ing one trade paper weekly than by
tkimming over three or four. The
MOVING PICTURE WORLD U the
one paper you need.
not to attempt single-handed the capture of
the Black Rftler.
Wild Bill, a uit the worse for liquor, tries
to shoot up the town, but Durston rushes out
and disarms him. As he does so. Aunt Har-
riet's necklace falls to the "round. Wild Bill
is locked up. Madge is not so sure of his guilt.
She has picKed up a striped stockine fashioned
into a masK that the bandit dropped the day
before and decides to do a bit of sleuthing.
Next day, when it becomes known that .«ild
Bill has escaped, a posse is made up to scour
the mountain trails for him. Durston, xving
and Larry ride off in one uirection and at a
certain point tney separate. Larry's horse re-
turns to the inn riderless ana Madge, alarmed
for his safety, rides out to investigate. Sne
finds Larry tied to four stakes.
Out of nowhere the Elack Rider appears to
threaten Madge and Larry. Just at that instant
the other searchers come into view and when
tne bandit starts to run he is surrounded.
Madge tears the mask and false beard from his
face. It is Durston, the wealthv innkeeper,
nis confession idlows and then his sudden ex-
tinction as a bullet speeds from a nearby
thicket into his heart. Wild Bill is vindicated.
Madge King is the heroine of the hour.
IN THE PATH OF PERIL— (An Episode of
"A Daughter of Daring"). — The cast: Helen
(xielen Gibson) ; Engineer Compton (L. T.
Whitlock) ; Gypsy Joe (George Routh) ; Anita-
Gypsy Queen (Lillian Clark); The sheriff (G.
A. Williams). Story by Herman A. Blackman.
Directed by Walter Morton.
Gypsy Joe and his band go into camp near
the Lone Point station. Anita, the Queen, and
one of the other women, spy Helen chatting
with Engineer Compton, enter the station and
offer to tell Helen's fortune. The young engi-
neer, who admires Helen for her pluck in
sticking to this outpost of civiliation, rewards
the gypsies for their very flattering word pic-
ture of him in the role of the successful suitor.
Back at camp they tell Joe that only a girl
stands between them and the money in the
station safe. Waiting until the freight has
pulled out, Joe leads his men in an attack.
Compton's fireman spies the gypsies. As the
fireman takes the throttle Compton jumps ofl
and puts the band to rout. Joe is locked up
in the jail. Anita contrives to pass him a saw
in a bunch of flowers. That night he files the
bars and escapes.
Joe later plans to wreck the freight, climbs
aboard and puts Compton out of the way. Near
Lone Point he throws the switch when the train
is but half over it. Instead of derailing the
cars, the rear truck of a flat car takes the sid-
ing and is torn loose. Unconscious of the ac-
cident, the engineer proceeds with his train
broken in half and the flat car dragging on the
ground
Helen is informed of the wreck by telephone
and immediately sets out on her motorcycle to
overtake it before the limited shall crash into
it. Seeing the dragging flat car she puts on a
burst of speed and rides up the slanting sur-
face, abandoning the machine to catch the lad-
der grips of the freight car ahead. In a few
moments she has reached the engine cab, freed
Compton and brought the runaway to a stop.
The gypsies are apprehended and Helen is
thanked by the crews of both trains. '
EFFICIENCY EXPERTS?— (Ham and Bud
Comedy). — Ham and Bud are asleep on the top
of their steam-propelled lawn mower. Dad,
who is taking a nap on the lawn, gets a free
shave, while Bessie, his daughter, amuses her-
self with her unbidden callers. Eut Slumber's
call cannot be denied and while their puffing
automower frolics about the lawn, Ham and
Bud give themselves over to napping.
Bessie sends in a call for the electrician.
Arriving he sets to work in the basement to re-
pair some broken wires. What's this? A note
stating jewels are buried 'neath the chestnut
tree? Leaving the wires sparking against a
water pipe, the electrical worker rushes out.
Seeing our heroes asleep, Bessie decides to
gives them a bath from the garden hose. As
she touches the pipe a shock stretches her
senseless. Ham and Bud, thinking their lawn-
mow^r had killed ber, deposit her limp form be-
neath the tree and cover it o'er with grass.
The electrician returns. As he digs he un-
earths the fair Bessie. Ham and Bud see her
return to the house and they dive into the
bathroom window through fright.
Bud touches tl i lied* pice, ani before
many seconds eiaflfe the entire, iousenlld has
felt the enects. '^ "•
SELIG.
SELIO-TRlBLNE NO. 14.
Let us pledge allegiance to the American flag
and to tne republic for which it stands. One
nation, indivisible, with Liberty and Justice
for all :
New Orleans, La. — Naval militia guns are
ship]., d to the .Norfolk Navy yard to be mounted
on battleships.
Columbus, N. M. — General Pershing leads bis
troopers out of Mexico and into God's country.
French Indo-China.— With two elephants for
the prizes, the natives from Cambodia strive in
their annual boat races.
Oakland, Cal. — Society women raise money to
feed thousands of wild ducks.
Phoenix, Ariz. — Roosevelt Dam undergoes its
annual housecleaning, preparatory to the sea-
son's irrigating.
Phoenix, Ariz. — Automobile tires manufac-
tured from cotton fibre brings a new industry.
Phoenix, Ariz. — The Superior Court seats
Thomas Campbell as Governor of Arizona, after
a controversy lasting many weeks.
New York, N. Y. — Members of the Girls' Na-
tional Honor Guard serve coffee and rolls to the
boys of the naval militia.
Palm Beach, Fla.— The Young Women's Re-
search Society discovers that cocoa comes from
palm trees.
Los Angeles, Cal. — Newsboys inaugurate the
"hands-across-the-U.-S.-A." movement by ship-
ping oranges to the "newsies ' of New York.
SELIG-TR1BUNE, NO. 15.
New York, N. Y. — Madame Helen Detrieu, who
holds the cross of the Legion of Honor, arrives
aboard the Espagne and offers her services as
an aviatrix to the United States Government.
Washington, D. C. — Henry P. Fletcher leaves
for Mexico City as an Ambassador, after a con-
ference with President Wilson.
Goshen, N. Y. — Fred Fulton, who hopes to de-
feat Jess Willard for the world's heavyweight
pugilistic title, is in training in the snows of
Orange County.
French Indo-China. — Native troops leave for
duty in France to relieve the French soldiers
guarding lines of communication.
New York, N. Y. — The U. S. destroyer Hen-
ley, No. 39, guards New York harbor.
Chicago, 111. — The "gasoline horse" attracts
great attention at the U. S. recruiting offices.
Palm Beach, Fla. — Poodle dogs and alligators
have had their day.
Washington, D. C. — Count von Bernstorff
former German Ambassador and his wife leave
this city on their return journey to Berlin.
Our flag, flying from every building in Wall
street, waves over vaults containing half the
gold in all the world. If we must have strife,
we have the money — if we must have war, we
have the guns. America is preparing !
THE GREAT TREASURE (Two Parts).— The
cast: Jack Curtis (Gasson Ferguson); Henry
Rowland (Fred Eckert) ; Dorothy Rowland
(Maybelle Spaulding) ; Edwin Stevens (F. Ham-
ilton) ; Red (M. Von Betz). Written by Anthony
McGuire. Directed by Otis B. Thayer.
Two "river rats," Red and Skinny, incur the
gratitude of Jack Curtis because they buy food
for his dying mother.
Henry Rowland, facing ruin through a slump
in the stock market, borrows $150,000 from Ed-
win Stevens, a former rival, on stock certificates
which have been entrusted to him by the court.
Stevens secretly informs the court that Rowland
has realized money on the securities, and Row-
land is summoned. Unless he can get possession '
of the securities, Rowland knows he is lost. He
determines to have Jack Curtis, who lives in one
of his tenements, to rob the safe, and he does so
Jack has wandered into a settlement mission
where he sees Dorothy, Rowland's daughter, and
through his trials and tribulations, retains a
sweet memory of the girl. He finally presents
himself at Rowland's offices, explains his desire
to go straight and is given the opportunity.
After two years of reformation, he has won
the love of Dorothy. The girl's father discovers
this fact and denounces Jack as a thief, forget-
ting that it was he, Rowland, who had urged the
man to steal the securities.
Later. Dorothy realizes throuah tbe instru-
mentality of one of the "river rats." that Jack
Curtis has been shielding her father at the
sacrifice of his own happiness and the lovers
are once more united.
A BROTHER'S SACRIFICE (Feb. 24).— The
cast: Mary Madden (Lillian Hayward) ; Tom
Madden (Chas. Wheelockl : John Madden (La-
fayette McKee) ; Bessie Bowman (Edith John-
son). Written by C. Chester Wesley. Produced
by F. J. Grandin.
Mrs. Madden, on her deathbed, exacts a pledge
from John that he will always care for his
I
March 10, 1917
THE MOVING PICTURE WORLD
1661
younger brother, Tom. Tom is a ne'er-do-well,
and resumes his unruly habits, and through
weakness lor liquor, loses his position. His
sweetheart, Bessie Bowman, also breaks her en-
gagement with him.
Jonn has never forgotten the promise and he
follows Tom through his many temptations,
finally winning for him another position with the
railroad for whom John works. They go out
on the same train. The train breaks in two.
Someone must leap from one section to the
other to apply the brakes before a section
crashes into an oncoming passenger train.
John makes the leap at the risk of his life, ap-
plies the brakes and saves hundreds of lives.
But, through his daring, John becomes an in-
valid for life. His act has brought a sense of
responsibility to Tom, who vows never to take
another drink. He finally marries Bessie Bow-
man, and together they make a happy home for
faithful John.
Universal Film Mfg. Co.
IMP.
THE PERILS OF THE SECRET SERVICE
(Episode No. 1— "The Last Cigarette"— Two
Parts— March 9.) The cast: Yorke Norroy
(Kingsley Benedict) ; Carson Huntley, his "left
hand" (Jay Belasco) ; Minna Ober (Vola
Smith) ; Her father, a murderer (Malcolm Ble-
vins) ; Saxonian chief (Clyde Benson). Scenario
by Luther Reed, produced by George Bronson
Howard.
In the Bergenschloss the heads of Saxonia's
secret service are in consultation over the fate
of one of their men who has failed in his mis-
sion to a South American republic, on account
of the watchfulness of Yorke Norroy, a diplo-
matic agent, and the cleverest man in the
American secret service, who poses as a man
of fashion. The Saxonian chiefs lay plans for
his destruction. Minna Ober, whose father has
been sentenced to death for murder, comes to
plead for clemency. The chief offers the man
a chance for his life if he will dispose of Yorke
Norroy. Ober accepts.
The papers have given publicity to the escape
of Max Ober, and Huntley Carson, the confidant
of Yorke Norroy, warns Norroy that Ober is
after him. They attend the reception at the
Saxonian embassy in Washington some time
later and recognize Ober. Norroy is apparently
absorbed in a flirtation with a stranger, who
in reality is Minna Ober. Her father is count-
ing upon her to lure Norroy to an empty
house. Minna is successful. Norroy is roughly
pushed into a room and falls. He rises, brushes
his clothes, annoyed by the dust and Ober in-
forms him that unless he discloses the history
of his defeat of their plans he will be put to
death. He insists upon Norroy's writing the
story in detail.
Norroy complies, but asks permission to smoke
a cigarette. He takes out his case and sees
in its polished surface that Ober gives directions
to shoot him when he has finished writing. He
lights a cigarette, and smokes it in the inter-
vals of writing the story. Then he lays the
cigarette on the table and proceeds. The ciga-
rette explodes, and Norroy makes his escape.
When the smoke has cleared away, Ober and
his daughter read on the paper "Tell your chief
that Yorke Norroy sends Max Ober back to the
Bergenschloss to pay the penalty."
THE MAN OF MYSTERY" (Two Parts-
March 11.) Two policemen, standing on a cor-
ner, observe a man acting strangely. When
they attempt to question him they discover he
is apparently suffering from amnesia. They
take him to the station house and question him.
He is unable to respond witn an intelligent an-
swer. A physician declares that the man is
under the influence of an opiate.
The man is dressed like a sailor, but his
hands are soft, and his skin is of an odd sort
of tan. The fellow keeps brushing his hand
over his lips. When King, the detective, is
called in, he says that the man had a mustache
a short while ago. He believes there is a crime
back of the strange man's condition. By ob-
servation King is convinced that he is not a
sailor, but a man of refined habits, that the
tan skin was produced by a stain, and that tat-
too marks have been painted upon him.
Depough, a prosperous broker, has a twin
brother, a sailor who has been the black sheep
of the family. There was a clerk in Depough's
office who had been discharged for dishonesty.
Returning from sea and learning of the broth-
er's good fortune, the twin joins with the clerk
in conspiring to rob the broker by changing
identities. They were to get the broker out
of the way, then have the sailor impersonate
him.
Doped cigars put the broker in a state of
coma. Then the clerk with the aid of the sai-
lor, took the insensible man to the latter's room
where the transformation was performed. They
then turned the drugged man loose on the
street and from a distant doorway observed the
police take him away.
The sailor, dressed in his brother's clothes,
went to the brokerage office, where he and the
ex-clerk cashed large checks. They were just
about to leave when apprehended by King. The
broker's sweetheart is told about what has
happened and is brought to the office, where
later he regains control of his faculties.
GOLD SEAL.
DESPERATION (Three Parts— March 6). The
cast: Katherine (Elizabeth Risdon) ; Mrs.
Crichton, her mother (Henrietta Watson) ;
John Staff urth (Frederick Groves) ; Richard
Furness (Guy Newall) ; Mr. Crichton (Hugh
Croise). Produced by Maurice Elvey.
Katherine Crichton marries the scientist, John
Staffurth. She has plenty of time to kill, and
welcomes the visits of the friend of her girl-
hood, Richard Furness. John is busy and is
glad for the young man to "amuse" her, and is
distressed when Furness is called abroad. Kath-
erine knows her continued friendship is scarcely
wise. She corresponds with him, however.
A slight injury brings about serious devel-
opments. Specialists tell her husband the worst
is to be feared and that she has only two years
to live. John determines that she shall never
know the truth.
But Katherine does know, for she has been
suspicious and has listened at the door. She
resents John's lack of faith in her and will
not let him know she has overheard the ver-
dict. At times she is driven almost mad by
the knowledge which she is bearing alone. She
has no idea her husband, who seems to be ab-
sorbed in his own interests, is working in search
of a cure for her.
So when Furness returns from abroad she
gives herself up to the pleasure of his company.
She does not, however, like the idea that her
letters have been kept, and Furness promises
to give them back if she will go to the opera
with him.
At a crucial moment in Furness' flat, Kath-
erine draws back. But fate interposes and ar-
ranges that John shall have hi? door barred
against his wife. Contrasting Furness' adora-
tion with her husband's indifference, Katherine
hastily writes a letter of surrender. On the
morrow when John, tardily enlightened, is forc-
ing Furness to give up the letters, Katherine is
hearing from her doctor that her husband has
discovered a cure for her and that there is a
lifetime of health before her.
When John comes in, radiant over the good
news, his wife shrinks from him. She has no
thought but for the letters. When she finds
that the packet is complete, that the last one
has not been opened, she is overwhelmed with
emotion. She gives the letter to John, but he
tears it to pieces unread and holds out his
arms to his wife.
BIG U.
A SOLDIER'S DREAM (March 7.) — John, an
army lieutenant, is in love with the general's
daughter. They are stationed at a remote post
on the frontier. John dreams one night that
he, with the assistance of the girl, places m:nes
all around the fort and that the Indians attack
and by pressing a button he sets off the mines,'
which blow the savages to pieces. When the
fort is really threatened John tells the general
of his plan. The officer is impressed and re-
wards him with the hand of his daughter.
GOOD-FOR-NOTHING GALLAGHER (March
8). The cast: Marshall Gibbons (T. D. Crit-
tenden) ; Silas Hawkins (Fred Montague) ;
Good-for-Nothing Gallagher (William V. Mong) ;
Sliver (Rex Rosselli) ; Marcia Young (Roberta
Wilson) ; Howard Gray (Paul Byron).
Gibbons, an author, is sitting on the porch
of a country hotel. He says there is a story in
everything, and the landlord disagrees. He
says there is no story in the funeral of Good-
for-Nothing Gallagher, which is passing. Silas
Hawkins says he is mistaken and tells the
story.
Gallagher loved Marcia Young, but she re-
fused him, so he took to drink. She accepted
Howard Gray, who had organized a town mili-
tia company. He would not have Gallagher,
as he said his was no "Coxey's Army." They
were celebrating the Fourth of July when an
alarm came in that the convicts in the prison
had broken out of jail.
Gray declared that it would be suicide to
fight such desperate men, but Gallagher knocks
him down, takes his uniform and leads the
boys to fight the convicts. He is killed by the
treachery of their leader, after they have sur-
rendered. Marcia turned against Gray when
she saw his yellow streak appear. As Galla-
gher is brought back, she bursts into tears as
she realizes that she has accepted the wrong
man. That is the story in the funeral of Gal-
lagher.
Battling Water-Front Fire. — Coal-yard blaze
in zero weather gives firemen desperate fight —
New York City. Subtitle : Fireboats aid land
forces.
Fine for the Undertaker. — Auto-polo looks like
first cousin to U-boating for danger to life —
Houston, Texas. Subtitles : Bang ! The first
capsize. Autoists must be "India-rubber
men. Locked together. A close shave. Over
again.
Crisis Aids Recruiting. — Prospective sailors
throng to colors after Navy parade stirs en-
thusiasm— Chicago, HI. Subtitle : Uniforms
stir patriotism.
Pershing's Army Returns. — Main force of
U. S. regulars, in Mexico since June, reach
U. S. again — South of Border, near Columbus,
New Mexico. Subtitles : Old Glory and its
guards. An army kitchen. Marching through
Georgia had nothing on this. General Pershing
welcomed to El Paso by General Bell. Aero-
planes were the "eyes" of Pershing's force.
Columbus, where expedition started, greets vete-
rans. 2d Pennsylvania Artillery returns to
Philadelphia.
Germany's Envoy Quits U. S. — Count von
Bernstorff and staff start for home, via Halifax
and Copenhagen, under Allies' safe conduct —
Hoboken, N. J. Subtitles : Train arriving from
Washington. Secret service men and police
keep crowd from special. Count von Bernstorff,
his American wife, Prince and Princess von
Hatzfeldt. Auto, well-guarded, from train to
pier. Starting from dock. Frederick VIII
off for Denmark. Good-bye America
Million Dollar Fire Destroys Government Prop-
erty.— Freight cars loaded with army supplies
swept by midnight blaze— El Paso, Texas.
Skating for Titles — New York State's speed
stars fight for ioe championships — Orange Lake,
Newburgh, N. Y. — Subtitles : Off for one-
fourth mile dash. Curves don't slacken speed.
The last sprint. Winner, "Ed" Horton, Sara-
nac Lake. Many seek mile championship. Need
rubber in neck for circular track. Winner,
Walter Kuehne, N. Y. Athletic Club.
Capital's War Guards. — Police watch White
House and homes of Europe's envoys to avert
molestation of dignitaries — Washington, D. C.
Subtitle : Guarding entrance to White House.
Cartoons by Hy. Mayer.
LAEMMLE.
THE HUMAN FLAME (March 8).— Bob is a
fisherman, and because of his terrible temper
is known as the "Human Flame." He leaves
his native town, and, arriving at another, falls
In love with Margaret. One day, when he has
been drinking, he falls over a cliff and is badly
hurt. He is taken to the house of Margaret,
who nurses him back to health. He reforms
under her influence and marries her.
L-KO.
FATTY'S FEATURE FILLUM (Two Parts-
March 7). — The cast: Egbert (Fatty Voss) ;
Blanch (Gladys Roach) ; Desmond (Richard
Smith). Directed by Fatty Voss under super-
vision.of J. G. Blystone.
Fatty, the featured actor of a motion picture
company, is dining in a restaurant when he
sees a party of girls watching him, aod decides
to give them a treat. He sends a card, on which
is written, "I am featured at the Bazoo." Then
he goes grandly out, trusting them to follow,
which they do. He takes up a prominent posi-
tion at the box office of the theater and watches
the nickels as they go in.
First on the screen is the "Cuckoo Weekly,"
.with battle scenes "Nowhere in France," and
the launching of the Dreadnothing, guaranteed
to do 470 knots per— haps, in which the bottle
of champagne crashes through the -hull. Then
come the latest -styles from "Vug," which close
the weekly. Then comes the feature film, "Sun-
shine and Shadows."
Egbert calls on his sweetheart, Gladys, little
dreaming that a vulture is following. Desmond
the villain is scheming to possess the maiden. He
goes to work to get the mortgage on her home,
and then force her father to give him the girl.
Egbert is outmaneuvered and the villain seizes
the girl. So he goes to the side of the stream
to commit his body to the waters.
The villain's cigarette sets fire to the house
and the smoke is blown to Fatty. He suspects
the trouble. He rescues the girl. As the pic-
ture runs its course, Fatty is seated in the
audience between the two charmers and explain-
ing the fine points, leading the applause at the
thrilling places.
UNIVERSAL.
ANIMATED WEEKLY, NO. 60 (Feb. 21).
War Halts U. S. Ships.. — American Line ves-
sels kept from sea by U-boat edict, in port to-
gether for first time in 19 years. — New York
Harbor, N. Y. Subtitles' Liners New York, St.
Paul and St. Louis. Liners Lapland and Kroon-
land.
JOKER.
WANTA MAKE A DOLLAR (March 10).— The
cast: Gale (Gale Henry) ; Milt (Milburn Mor-
anti) ; Bill (William Franey) ; Lillian (Lillian
Peacock) ; Cripple and blind man (John Cook).
Written by Jack Cunningham. Produced by W.
W. Beaudine.
Gale, a suffragette, is addressing a meeting
when she catches sight of an advertisement
1662
THE MOVING PICTURE WORLD
March 10, 1917
"Insurance Against Spins tern ood." The terms
are Hve dollars a week until $1,000 nai
paid. The meeting breaks up In dlsordi r. liili
the insurance broker is in love with his secre-
tary, Lillian, (tele breaks In upon them, and
pays her thousand, Bill goes out and -
a dollar to cacti man Ik sees, a Cripple, R fruit
\cndor, a blind man,
All, however, alter one look at Gale refuse
to become her husband. Hill is In despair. Gale
calls a policeman and says Hill has taki
money and tailed to provide her with a Hus-
band. The policeman says he must live up to
I he terms ol the contract, and he is about to
he married to Gale when Lillian rushes in and
claims him. All this time a mysterious char-
acter has been watching outside the door, con-
linually changing his disguise. He comes in
and Gale recognizes Milt, her long lost hus-
band. She demands the money from Bill, hut
he says thai he has provided a man lor her
after all.
NESTOR.
A BUNDLE OF TROUBLE (March 5).— The
cast : Detective Potts (Lee MoranJ ; Eddie (Ed-
die Lyons) ; Olga (Edith Roberts) ; Russian
Ambassador (Harry Noland). Written by Karl
R. Coolidge. Produced by Louis Chaudet.
The Russian Ambassador receives a message
of warning that there will be an attempt on
his life. His daughter, Olga, advises him to
consult the famous Detective Potts. He sends
for Potts, who is about to bestow a diploma
on his pupil, Eddie. They both go to the Am-
bassador's house. On the way they see a sus-
picious looking package dropped into a barrel,
and take it for a bomb. The Ambassador has
disguised himself. Eddie puts on a Russian
disguise and Potts takes him for the anarchist.
He follows him.
Olga is terrified by the appearance of three
men who insist upon seeing her father. He en-
ters in his disguise and she does not know
him. He snatches it off, just as Eddie and
Potts enter, too. They recognize each other,
and, peeping through the curtains, see the Am-
bassador about to raise a bottle to bis lips.
They rush in, only to learn that the three men
have called to get the Ambassador's opinion of
a substitute for Russian vodka. In Eddie's
bundle is found a pair of woman's stockings.
UNIVERSAL.
UNIVERSAL SCREEN MAGAZINE (Issue No.
'J — March 9.) — Issue No. 9 of the Universal
Screen Magazine begins with views of Dr. Ed-
ward P. Bigelow, the noted bee culturist, who
instructs Boy Scout Masters in the art of
handling bees with security. The doctor has
never been stung, though he has handled mil-
lions of bees.
Gutting ice on the upper reaches of the Hud-
son river for storage is the next subject. The
third shows the making of frankfurters and
sausages, under the rules of inspection of the
New York Board of Health.
Casting the death mask of Admiral Dewey is
then shown. The sculptor, Ulric S. J. Dun-
bar, who made the masks of McKinley, Garfield
and Grant, and many other famous men, is
seen working on the mold, filling the cast
with plaster of paris, and breaking the mold
when it has hardened. A few minutes with
Willie Hopkins and his animated sculpture
close the reel.
UNIVERSAL SPECIAL FEATURE.
THE PURPLE MASK (Episode No. 11— "The
Garden of Surprise" — Two Parts — March 11).
— The cast: Patricia Montez (Grace Cunard) ;
Detective Phil Kelly (Francis Ford) ; his Assis-
tants (Pete Gerald and Jerry Ash) ; Pat's Aunt
(Jean Hathaway). Written and produced by
Grace Cunard and Francis Ford.
When Patricia found herself gazing down the
barrel of Kelly's revolver, she complied with
his command to exit from her motor. Defiantly
she declared the detective would never have
overtaken her if her gasoline had not given out.
Covering Pat with his overcoat (for she is
dressed in thin tights, cape and cap) Kelly takes
her to a deserted cottage.
Here Kelly and Pat wait until a machine
comes along. In response to Kelly's hail the
chauffeur, who is alone, refuses to carry pas-
sengers, but will take a letter. Kelly has pre-
pared such a note, but Pat substitutes a note
of her own. The chauffeur delivers the note
and an automobile filled with Pat's men soon
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THE MOVING PICTURE WORLD.
arrives. They take her back to town, and leave
Kelly to accomplish the long walk back. On
leaving Pat tells.* him she has a date at the
Garden Cafe that night. She has been in-
formed that a "lake'' benevolent society is col-
lecting lunds and spending iheru in revelry.
Pal leads her Apaches to the Garden and at
tin point ni pistols makes the members of the
"fake" b( nevolent society disgorge. The next
day the money is distributed to the poor. In
an attempl to escape, two of Pat's men are
pounced upon by Kelly and his assistant and
. to police headquan
When Kelly calls the next morning to ap-
pear against them the chief lauws him with
his failure to capture "The Purple Mask,'' de-
claring that one oi the prisoners "squealed." On
the Information thus gained the chief declares
that he will lead his men to "The House of
Mystery" and capture the girl.
No sooner has the chief entered the grounds
than Pat causi E a runaway to be let down in the
side of the house, which decoys the detectives
into a hall leading to a large room. As the
detectives enter, an iron grate falls behind
them. The chief is compelled to write a note
releasing Pat's men from prison, and when the
detectives are disarmed, Pat's men escort thtm
out of the house and advise them to "keep on
traveling." Going back to headquarters the
crestfallen chief admits failure and tells Kelly
the task of capturing "The Purple Mask" must
again be left to him.
BISON.
THE DRIFTERS (Two Parts— March 10) A-
The cast: "Cheyenne" Harry (Harry Carey);
Dora Mason (Claire Du Bray). Story and
Scenario by Edna Schley. Produced by Fred
Kelsey.
Dora Mason, in boy's garb, has lost her lust
nugget playing the roulette wheel, and "Chey-
enne" Harry, never guessing her to be a girl,
notices that something is wrong. He tells her
to wait outside the saloon and begins to play.
Suddenly he shoots out the lights, grabs the
stakes and banker's pile and dashes for the
door. Failing to see the girl, he rushes to
his horse and rides down the road.
At dawn Harry is resting, for he has eluded
his pursuers. Suddenly hearing a noise, be
calls "Halt," but the figure continuing to run,
he fires. Dora falls. Recognizing her scream
as a woman's, he is horrified. He runs down to
help her. She tries to be brave, but is fright-
ened at the sight of her own blood. He places
her on his horse and takes her to a deserted
shack, where he binds her wound and attempts
to soothe her. She tells him she was left alone
when her father, a miner, died, and has dressed
as a boy, for it was easier than being a girl
in the desert. Realizing the seriousness of her
injury, he rides to town, in spite of her efforts
to stop him from taking such a risk.
Entering the saloon, he forces the bartender
to give him a bottle of whisky, then grabs the
man's apron and dashes back to the shack,
aware that he is being followed by the ■ ow-
boys. Instructing the girl to stick a pole With
the apron tied to it out the window as soon as
he has had time to escape, "Cheyenne" bids
her good-by.
The cowboys starting to fire the shack seo
the flag of truce and cautiously enter the
building. They find the girl, who pretends to
faint, and forget they are hunting a criminal
and carry her back to the town. "Cheyenne"
sees the men leaving with Dora and smiles at
her cleverness.
POWERS.
MR. FULLER-PEP— HIS DAY OF REST
(March 11.) Mrs. Fuller Pep asks her husband
to take mother-in-law for a ride in her wheeled!
chair. She has not walked a step in twenty
years. Fuller decides to show her some real
speed. The chair gets away from him and he
is worried, but reassured when he finds she
has not even awakened. He leaves her in the
path of an eight-cylinder automobile, but the
car leaves her chair unharmed. The chair runs
into a sewer, and mother-in-law discovers that
she can walk after all and chases Fuller to
his home.
THE MYSTERIOUS CITY (On same reel a&
foregoing.) — Imperial Peking is the mysterious
city, photographed by Doctor Dorscy, first show-
ing a panoramic view, and later details, such
as the main gate, the National Museum, for-
merly the Imperial Palace, with some of the
Chinese curios ; the Summer Palace, with the
famous Porcelain Pagoda, erected for a Mon-
golian prince.
MAKE YOUR OWN CURRENT WITH A
Brush Electric Lighting Set
Send for 125-page catalogue with very complete
information about electrical matters.
THE CHAS. A. STRELINGER CO,
Box MP-2, Detroit, Mich., U. S. A. ~
i March 10, 1917
THE MOVING PICTURE WORLD
1663
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Lubin Manufacturing Company
World Film Corporation
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In Answering Advertisements, Please Mention the MOVING PICTURE WORLD.
1664
THE MOVING PICTURE WORLD
March 10, 1917
REX.
THE AMAZING ADVENTURE (Two Parts-
March 8.) Tho cast: Eleanor Ferrol (Roberta
Wilson) ; Maid (Miss Gillette) ; Geoffrey Har-
land (Charles Perley) ; Detective (Hay ward
Mack.) Scenario by Harvey Gates. Produced
by Burton George.
Because of her wealth, Eleanor Ftrrol is be-
sieged by suitors, but she will have none of
them. One day a detective in her employ gives
her some information. She orders her motor
and makes a trip through the park. She ap-
proaches a shabbily dressed man, Geoffrey Har-
land, and suggests that he waive an introduc-
tion and dine with her. He does so.
After dinner she proposes that he marry her
and he consents, still wondering. She makes
him promise that he will never speak of their
marriage. They start on their honeymoon. Har-
land is soon in love with her and tries to solve
the "why" of it all, but cannot seem to arrive
at any solution.
One day he sees her talking to a man at a
hotel, but she disclaims knowing anyone there.
This angers him. He accuses the man of
knowing his wife, but he disclaims any know-
ledge of knowing Harland's wife. The man is
the detective who had been in Eleanor's em-
ploy.
She feigns illness and goes to her room, fol-
lowed by the now angry Harland. Then she
confesses that she has loved him since the
time when as a child he had saved her life
during one of his prospecting trips. She tells
him she employed the detective to follow him.
IT MAKES A DIFFERENCE (March 11.) The
cast: Genevieve (Dorothy Davenport); Will
Hardy (Ed Hearn) ; Martha (Irene Hunt) ;
Jerry Holden (J. Morris Foster.) Scenario by
Charles J. Wilson, Jr. Produced by Ruth Ann
Baldwin.
Genevieve, the head saleslady of the Elite
Cloak Store, is admired by the manager, Jerry
Holden. But she treasures in her heart her
love for Will, who had several years before
married Martha, a timid little woman. A bar-
gain sale is in progress at the store and Mar-
tha is examining the dresses, which are re-
duced to twelve dollars. Genevieve, not know-
ing who Martha really is, hastens to her, and
the little woman, shabbily dressed, says she
will come again with her husband.
Soon afterward, Genevieve meets Will and
accepts his invitation to dinner. The follow-
ing day, she is delighted to receive a note from
him urging her to accompany him again. She
has listened to his recital of how his wife hen-
pecks him and nags at him from morning until
night, and has the sincerest sympathy for "big,
generous Will," as she still thinks him.
Martha enters the store with Will. Genevieve
Is horrified to think that this timid woman is
Will's wife. She insists that Martha buy a
$150 gown. Will is afraid to refuse.
Genevieve suggests to Jerry- that he rent a
larger store and that they go into business to-
gether and for life.
VICTOR.
GOOD MORNING NURSE (March 6.) The
cast: Nurse (Eileen Sedgwick); Fred (Eu-
gene Walsh) ; Dr. Hurts (Ralph McComas) ;
Doctor's Wife (Margaret Whistler). Scenario
by Male B. Havey. Produced by Allen Curtis.
Eileen Little, the prettiest nurse in Dr. Hurts'
sanitarium, is seen coming from the hospital
one day by Fred Biggers, a rich young man.
Smitten, Fred goes to the hospital, but the
door is slammed in his face. He hires the driver
of a jitney to run over him. He is carried
Into the hospital, where Eileen Is ordered to
attend him.
Dr. Hurts Is in love with Eileen and soon
becomes jealous of Fred. Fred commences to
groan and the doctor orders an immediate op-
eration. A specialist is summoned and Eileen
and Fred are locked up in the sickroom to pre-
vent their escape.
Fred is rolled on a wheeled table into the
operating room. Dr. Hurts enters with a most
satisfied expression. Fred then places the doc-
tor on the operating table and pours all the
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different anesthetics within reach over him.
Fred informs the specialist that the patient Is
prepared for the operation, while he and Eileen
jump Into a taxi.
Mailing Lists
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Price, $3.50 per M.
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THE BEAUTY DOCTOR (March 9.) The
cast: His Wife (Sylvia Ashton) ; Mr. Mason
(Billy Mason) ; Mr. Hope (William Musgrove) ;
Mrs. Hope (Betty Hatton) ; Got Rox (Henry
F. Crane) ; His daughter (Elsie Mason) ; Prince
(Wadsworth Harris). Written by James Day-,
ton. Produced by John Steppling.
Billy and the wife, stranded in Thinville, de-
cide to open a beauty parlor for thin women.
He poses Sylvia as a wonderful example of be-
fore and after taking. He learns through a
beauty column in the newspaper that water-
melon seeds are a great fattener. He buys a
large supply of melons and tacks up his beauty
doctor sign.
A husband and wife in Thlnville get notice
that an eccentric uncle in his will has left orders
to give the couple the wife's weight in gold.
She decides to take the treatmant of Billy. A
young girl Is engaged to a Turkish Prince, but
when he sees how thin she is he refuses. She
also takes the treatment.
After a few weeks both the thin women are
thinner and poor Sylvia is fatter than ever.
The husband of the thin woman, the father of \
the thin girl and the Turkish Prince all go to
bring vengeance on Billy. A battle with the
watermelons ensues and results in Billy and
Sylvia taking passage for other parts.
RED FEATHER.
THE GATES OP DOOM (Five parts — March
5). — The cast: Indore (Claire McDowell) ; Fran-
cis Duane (L. C. Shumway) ; Terence Unger
(Jack Connolly) ; Sir Ethelbert Duane (Mark .
Fenton) ; Florence Duane (Tommie Dale) ;
Grand Duke Alexis (Alfred Annen) ; Jang
Sahib (Francis MacDonald) ; Agatha, as a child
(Lena Baskette). Written by J. Grubb Alex-
ander. Produced by Charles Swickard.
Captain Unger is relating the story of his
love for the Hindoo woman, Indore, to Captain
Duane and begs him if anything should happen
to care for their little girl. When the officers
leave the room a Hindoo sent by Indore's
husband poisons the decanter of wine. Unger
returns and is astonished to see Indore, who has
made her way to him. He consents to take
her away, drinks the wine, and falls dead. In-
dore lifts the glass to her lips to die with
him, but it is snatched from her by the native,
who carries her back to his prince. She Is
reduced to slavery in the harem. Duane takes
the child, Agatha, to England.
Agatha develops Into a beautiful woman. She
Is reading a message from Duane with a heavy
heart, for it says he is on his way with his
bride, Florence, to join his father on his journey
to India. En route they meet the Grand Duke
Alexis, who has known Florence in the past.
Alexis, perceiving that Florence Is Jealous of
Agatha, forces her to think her husband loves
the Indian girl. In India, Alexis informs Agatha
her mother is not dead and that she might see
her. Guided by a native, Agatha confronts the
prince and asks for her mother ; lie parries her
question. Looking at her with a lustful smile,
ho draws near and she retreats in terror. Strug-
gling fiercely, the girl screams as he overpowers
he?.
Indore hears the scream, slips into the room
and stabs the prince. She recognizes her
child and clasps her in her arms. Thus the
guard finds them. Jang Sahib, the hunchback,
rushes in when Tie hears the guard's shriek,
and orders the native to spread the news that
their prince has been murdered by an English
infidel. Soon there is a riot and many whlto
men are slain. Captain Duane, discovering that
Agatha has gone to the palace, hastens with a
few horesmen. Jang Sahib tells Duane Agatha
is not there. Duane fights.
Meanwhile Florence, convinced by Alexis of
her husband's infidelity, has left on a steamer
with him, leaving a note for Duane. While
crossing the desert in Sahib's caravan, Indore
jumps over the cliff. She is later picked up
by some traders still alive, but has lost her
memory. At the Walled City Sahib compels
Agatha to marry him. On the wedding day she
grasps him by the throat and chokes him to
death.
Duane, crushed by despair, shuns the haunts
of white men. He wanders into a native dive,
and is startled by the sight of a dancing girl.
He staggers to her and, in spite of the curses
of the people, leads her out. It Is Indore, whom
he mistakes for Agatha.
She does not even remember her child's name,
but when left alone in Duane's home Is stabbed
by the prince's servant. She is shocked Into her
right mind and demands to know where Agatha
is imprisoned. At the head of a troop, Duane
goes to the Walled City in time to snatch
Agatha from the funeral pyre into which she Is
being forced by the subjects of the murdered
Sahib. They escape and begin their journey
back. Duane and Agatha are happy at se«ing
each other again.
March 10, 1917'
THE MOVING PICTURE WORLD
1665
EDWARD JOSE
will personally direct
NORMA TALMADGE
in her forthcoming production
"POPPY"
WILLIAM A. SHEER, Inc.
Representative
130 West 46th Street
New York
In Answering Advertisements, Pleaa* Mention the MOVING PICTURE WORLD.
1666
THE MOVING PICTURE WORLD
March 10, 1917
iViutual Film Corporation
CUB.
THE FLYING TARGET (March 8).— The
cast: Jerry ( George Ovey) ; the outlaw (Ray
Lincoln) r JB& cav»*in (M. J. McCarty) ; Jane
(Helen GUatoTe). Directed by Milton U. Fahr-
ney. -^_
Two l.^Hm-yffS iffar Jerry five dollars If he
will deliver a package to the police station.
Jerry accepts. The police captain discovers it
to be an infernal machine, but before be can
cast It away it explodes, wrecking the building
and piling tne occupants beneath the debris.
Jerry witnesses the explosion, appropriates a
motorcycle and leaves the scene with the police-
men following.
On a country road bis motor stalls as Bad Bill
the outlaw, rides toward him. Jerry quickly
starts the machine again, but Bad Bill compels
him to stop and makes him change clothes ;
also change the motorcycle for Bill's horse, the
Flying Target, so called because it has a sign
of a target on its head.
'Jerry continues his course and meets a stage
coach. The occupants assume him to be the
outlaw and throw out their valuables. Jerry
picks them up and goes into town. Meanwhile
the police are having a hard time with their
automobile. Arriving in town, Jerry is sur-
prised to see the loungers scatter as soon as he
comes Into view. He enters the gambling house
and another exodus follows.
The stage coach comes upon the police pa-
trol and the passengers report having been held
up by the Flying Target. As Jerry is in the
gambling hall Bad Bill enters and demands the
return of his clothes. Jerry attempts to escape
and the outlaw fires after him, throwing poor
Jane into a state of terror. For refuge she
crawls under her bed.
Jerry rushes upstairs Into Jane's room and
crawls under the sheets. Bad Bill starts after
him. The police patrol arrives. Bad Bill also
enters Jane's room and crawls under the sheets
where he compels Jerry to change some of his
clothes again. The police are frightened and
none wants to enter. Straws are drawn and it
falls to the captain's lot to lead the way.
Jane, in hysterics, comes from under the
bed rushes to the closet and grabs a shotgun
with which she covers Bill. Jerry makes his
getaway by jumping from the window. The
police enter, but they do not recognize Bill as
the outlaw until Jane enlightens them. They
take him away and inquire about Jerry. A road
scene shows him astride his motorcycle riding
up the road.
GAUMONT.
REEL LIFE No. 44 (March 4).— The first
subject of this reel is "Strange Industries of the
Arabs " The primitive methods of the people
are well displayed in pictures of wool winders
the makers of wooden bowls, the weavers or
carpets and knife grinders, who turn the stone
with their feet.
"Conch-Artistry" displays the method of using
shells and other products of the sea in the
manufacture of ornamental objects. The skill
of Benvenuto Callini himself seems to be ri-
valed by modern processes of silver plating tne
exquisite shells.
A vegetable protein called autocyein Is pre-
sented to the public in a section of this reel
which asks "Will this cure cancer In the
United States 130,000 die annually of cancer.
"Making a Rubber Shoe" begins with placing
within reach of the operator the various pieces
cut to the proper size. A cloth lining is placed
on the last, the insole and joining strip are
then attached, the toe strip is put on, and soon
the other parts are fastened, the special rub-
ber cement applied, and the shoe is ready for
the wearer. , . ... .
This issue of "Reel Life" concludes with a
short subject called "Criminal Cuteness." The
puppy is left to play with the baby and suc-
ceeds in getting most of the milk from tne
baby's bottle.
REEL LIFE No. 45 (March 8). — Moving the
day of release of "Reel Life" from Sunday to
Thursday brings two issues of this entertaining
single reel to the screen the week of March 4.
The second release, No. 45, will appear March
8, Thursday being the new release day. First
in importance is "Furs : From Trapper to
Wearer." The spectator is shown the purchase
of the pelts from Alaskan trappers, their
manipulation in the factory, and the finished fur
pieces and garments offered for sale. The proc-
esses by which the furs are finished for mar-
ket are very Interesting. Among the fur coats
shown is one of 125 matched Russian sable
skins valued at $50,000.
The second section of the reel shows how
hard restaurant proprietors work to cater to
the tired business man. Food seems to be only
a minor requirement compared with the vast
sums spent for music, professional dancers,
decorations, and odd entertainments. One un-
usual feature that appeals to the companion
of the tired business man is a ride about the
restaurant upon an autoped, driven by one of
the dancing directors.
For nature lovers the section devoted to "The
Wonderful Pelican" will be particularly enter-
taining. This ungainly bird, with its enormous
bill, capable of holding a 8-pound fish has a
U. S. government "Pelican Home" on two
Islands off the coast of Florida. The pictures
show the birds In this protected retreat.
"Artistic Vases" are pictured as they are
made on the Jouan gulf in southern France.
The various operations of the artistic potters
are shown.
REEL LIFE No. 46 (March 15).— What may
come to be part of the equipment of every po-
liceman Is pictured in this issue of "Reel Life."
This is the new police club-rifle, a weapon of
deadly precision, contrived from the officer's re-
volver and a special club. The club has been
"rifled," and by its use the revolver gains re-
markably in effectiveness. There is a sport-
ing type barrel for other than police use.
"Making the Cactus Useful" is an enlighten-
ing exposition of the various uses to which this
plant may be put. Few persons know that
when the spines have been burnt off a certain
variety makes excellent fodder for cattle. From
another a rubber gum is obtained which is used
in making automobile tires. A third variety,
the "water barrel" cactus, is used in making
candy. From the spines of the "water barrel"
cactus phonograph needles are made. The
"maguey" cactus is the base used by Mexicans
in making their national intoxicating drinks,
mescal and pulque.
Wonderful microscopic studies of the blood
are offered under the title of "The Fluid of
Life." The circulation is shown in the veins
and arteries of a frog. The leucocytes are pic-
tured, and then the blood of a chicken and the
blood of a human being are compared. Para-
sites In the blood are seen under the micro-
scope.
"Gold Mining In Alaska'' shows the various
methods used In the far north. There is first
the beach mining in a "rocker," and then the
sluice method used during the gold strike.
Dredging and hydraulic mining are pictured
with great particularity.
SEE AMERICA FIRST No. 78 (March 7).—
Knowledge of the remarkable scenery that makes
the coast of the state of Oregon one of the
beauty spots of America has been the property
of comparatively such a small number of peo-
ple that the Gaumont company Is rendering a
distinct service In showing pictures of the
rocky coast in this issue of "See America First."
The pictures have been taken In the vicinity
of Tillamook Rock Lighthouse, a landmark on
the coast about fifteen miles south of where
the Columbia river runs into the ocean.
Among the beautiful pictures so characteristic
of the coast are views of the giant step stones
at Chapman's Point, Lost Cave at Ecola Point,
the Needles, an interesting rock formation ; Til-
lamook Rock, rising 80 feet above the sea ; Arch
Cape, Castle Rock, Hug Point, Camel Rock and
Haystack Rock. The names themselves are de-
scriptive of the shapes into which wind, water
and weather have carved the coast during count-
less ages.
Pretty summer cottages nestle among the
pines along the shore above the beach, the
woods are traversed by many trails, and strong
winds have twisted the pine trees Into grotesque
shapes. Tillamook Rock, several miles at sea.
Is so rugged that not even a small boat can
land there. There are attractive pictures of
sunlight ripples on the water just before a
storm, the breakers at Arch Cape, and the
old Iron cannon washed ashore with the wreck-
age of the U. S. S. Shark, which was broken
up here by the waves in 1846.
On the same reel is a Gaumont Kartoon Komic
entitled "Rastus Runs Amuck." It is a quaint
little oddity of pickaninny life animated for
the screen by Harry Palmer.
SEE AMERICA FIRST No. 79 (March 14).—
The Mississippi river, the nation's most impor-
tant waterway, well deserves a prominent place
in Gaumont's "See America First." The trip
starts with the departure of the steamer from
New Orleans. Typical levee scenes are shown,
and then come pictures of the towns that line
the river bank. Baton Rouge, capital of Louisi-
ana, is next viewed, there being pictures of the
state Capitol building and the Southern Univer-
sity, an industrial school for negroes. The
pictures of the Baton Rouge National cemetery
include a view of the monument erected by the
state of Massachusetts. Amite river, with its
swift current and moss-covered trees, gives one
an excellent idea of the tributaries of the
Father of Waters In the southern states.
On the same reel is a Gaumont Kartoon
Komic, animated for the screen by Harry Pal-
mer. It Is called "They Say Pigs Is Pigs."
This Is a picture of the humorous adventures
of a string of sausages which are stolen from
a butcher shop by a dog, purloined from the
canine by a cat, and eventually turned into
pigs In a miraculous fashion.
TOURS AROUND THE WORLD No. 18 (March
6.) — The scenes pictured are extremely timely,
being views of Munich, the Schonbrunn Castle
at Vienna, and Rustcbuk, Bulgaria. Munich Is
the third largest city of Germany. The spec-
tator Is shown the Bavaria monument, the Karl-
platz, the double towered town ball, the Frauen-
klrche (Women's Church) with Its spires 828
feet high ; the university, the Hofbrau beer
garden, and typical street and market scenes.
Schonbrunn Castle has been the scene of a
myriad of imposing ceremonials in the life of
the Austrian court. It is the favorite summer
residence of the imperial family of Austria.
It was here that Napoleon had his headquar-
ters when he upset Europe. The beautiful
Glorlette gallery is one of the views shown, a fa-
vorite resort of Empress Marie Theresa. The
fountain of Neptune is another work of art
that is well known. Napoleon's son, the Duke
•f Relchstadt, died here in 1832.
Rustchuk, on the Danube, in northern Bul-
garia, is a city of 40,000 population. It baa
been a fortified city since it was an outpost of
the Roman empire. The pictures include views
of the Prince Boris Lyceum, the mosque, and
the monument to the independence of Bulgaria.
There are typical Bulgarian street scenes.
TOURS AROUND THE WORLD No. 19 (March
13). — Variety is offered In this Issue of "Toura
Around the World." There are two series of
views, the reel depicting Koursk, a Siberian
frontier village, and the oasis of Gabes on the
edge of the Desert of Sarah. Koursk has the
air of a town in western Canada or the north-
western part of the United States. It will come
as a surprise to those who regard Siberia as a
land of Ice and snow, squalor and convict mis-
ery, to find the citizens of Koursk well dressed
and the town itself enjoying an air of evident
prosperity. To see camels so far from their
native deserts startles one, yet here they are
in Koursk harnessed and doing the work of
horses. The town has telephones and electric
street cars, and is a station on the Trans-Si-
berian railway. A picture is also shown of
the fishing rod market at Ouralsk, a small Si-
berian village.
The village and oasis of Gabes, at the ex-
treme northern edge of the desert of Sahara,
has a population of 20,000. The oasis is wa-
tered by a small stream which flows into the
Gulf of Gabes. This is one of the most inter-
esting places in all Tunis. There are pictures
which show the typical industries of the na-
tives. The Bedouins raise millet, the chief food
product of desert countries, and dates, which
grow in abundance in the oasis. The women
make urns and weave cloth. The principal ar-
ticle of export is dates.
MUTUAL STAR PRODUCTION.
THE GIRL FROM RECTOR'S (Five parts-
March 5). — Loute Sedaine, a French dancer and
known along Broadway as "The Girl From
Rector's," attracts the attention of Andy Tandy,
a man about town, who has little regard for
the reputation of the girl. Richard Lawrence
also meets her and for the time being thinks
that ha loves her and protects her from the
advances of Tandy. Complications arise and in
the end the fact that Tandy has a wifs and
daughter is disclosed and also that "The Girl
From Rector's is a happily married woman who
has become a dancer only because of the love
of art and thirst for adventure.
Are You Tired
of playing waltzes and popular songs for all
your pictures? Try "bringing out" the dra-
matic scenes with dramatic muiic. The
Orpheum Collection
contains the best music of this kind pub-
lished. Issued in Three Series:
No. 1, No. 2 ud No. J.
Piano (24 pagei each), 58 cti. for esch se-
ries; $1.15 for any two; $1.70 for all three.
Violin, 40 cts. each; 75 cts. for any two; $1.05
for all three. Cornet, 35 cts. each; 65 cts. any
two; 95 cts. all three. First and second series
have parts for Cello, Flute, Clarinet, Trom-
bone and Drums. Practical for Piano alone,
or in combination with any above instruments.
Discounts on orders for four or more parts.
Send for free sample pages. Note new address.
CLARENCE E. SINN
IMS Grace Street Chicago, m.
March 10, 1917
THE MOVING PICTURE WORLD
1667
H THEATRE of beauty, of comfort, of refinement — a mov-
ing picture temple of the world's finest in pictures and equip-
— ment ; and crowning all of its artistic triumphs it offers the
best in music ; music that blends with every action of the picture.
Experts in music for the pictures designed
and built this instrument that has attracted
the attention of all theatre men; the same
experts can produce the same results for you ;
they study your house and your needs and
plan for your success. No theatre is too
small and no theatre is too large.
This beautiful instrument is a perfect sym-
phony of orchestra and organ and its subtle,
delicate sound tints mirror the very timbered
character of every known instrument ; the
musician plays by hand and may also use the
hand cut rolls of the world's famous artists
and composers.
Fotoplayer
Tear off and mail.
American Photo Player Co., 62 West 45th St., New York.
Please send me full information about the Fotoplayer.
(Name)
(Address)
1668
-a
THE MOVING PICTURE "WORLD
March 10, 1917
NIAGARA FILM STUDIOS.
THE PERILS OP OUR GIRL REPORTERS
(No. 11 — "The Meeting"— Two parts— March 8).
— Jane Aboin, whose husband is a burglar and
who keeps his life a secret from her, is forced
to become a writer on a newspaper. Later
hearing that her husband is dead she marries
the editor of the paper. An old friend of her
husband turns up and tells her that he has
always admired her and being rejected by her
he determines to bring her to terms by re-
vealing the existence of her husband. Husband
and wife meet and in a struggle which ensues
the man is killed. Later all the mystery is
cleared up by Abom's friend and Jane is happy
with the editor.
MONOGRAM.
THE ADVENTURES OP SHORTY HAMIL-
TON (No. 8 — "Shorty Traps a Lottery King" —
Two parts — March 5). — Shorty, while on a vaca-
tion, receives a letter from Anita telling him
that their marriage will have to be postponed
until they round up a gang of lottery men in
Los Angeles. Arrived in Los Angeles Shorty
finds a clue to the lottery ring and determines
to trace it up. Syntax, the King of the Lottery
ring, discovers that Shorty and Anita are on
his trail and he has the girl abducted and car-
ried to his den in the underworld. Shorty leads
the police to the lottery king's den. A fight
ensues, Anita is rescued and the lottery ring
broken up.
VOGUE.
HIS BOGUS BOAST (Two parts— March 10).
— Ben, the guest of a friend at the fashionable
clubs, tells the ladies of his adventures with
the bad men of the desert. Members of the
club seeing that their wives and sweethearts
swarm around Ben conclude that he is lying
and decide to find out. They make the club
porter crawl under a bear skin rug and go
toward Ben. Ben sees the bear and runs for
the window and drops from a dizzy height into
a barrel of water. Back in the club, the men
tease the ladies for being so gullible.
MUTUAL.
MUTUAL WEEKLY, No. 113 (Feb. 28).
Somewhere in England. — Constructive and de-
structive warfare. Royal Engineers erect a
bridge which is destroyed after the troops have
passed across. Subtitle : How streams are
forded in times of war.
New York City. — French steamer sinks Ger-
man submarine. Capt. Rouselot, of the "Guy-
ane," in port here, tells of battle with U-boat.
San Francisco, Cal. — World's biggest floating
dry dock launched. It is 450 feet long and will
float 12,000 tons. Cost $600,000.
New York City. — East Side women storm City
Hall in bread riots. Army of 500 cry, "We
Want Bread." Police reserves disperse crowds.
Christiania, Norway. — Annual winter sports
carnival. Society and nobility journey to Holm-
kolra for ice festival.
Cumberland Gap, Ky. — Lincoln's memory
honored. Mayor Thompson of Chicago, visits
famous President's memorial.
Guantanamo Bay, Cuba. — With the Atlantic
fleet In its winter rendezvous. Jack Tar at work
and play. Subtitles : Holystoning the deck rs
the bane of a sailor's life. The manly art of
self-defense is a popular pastime and many
champions of fistiana have been developed in
the navy. There are champion pie-eaters, too !
the fox trot and onestep have their devotees.
Signaling with flags. Boat racing. Keen rivalry
exists between the crews of the different ships.
After a hard day's work Jack takes a dip in
Neptune's bathtub. Sunset. The day's work ia
done.
Miscellaneous Subjects
BLUEBIRD PHOTOPLAYS, INC.
THE BOY GIRL— 'Five Parts— March 5).—
The cast : "Jack" Channing (Violet Merse-
reau) ; Agatha Channing (Florida Kingsley) ;
Martha Channing (Ci-'jne Harris); Mrs. J.
Ridgeway (Maud Cooling) ; Catherine Ridge-
way (Tina Marshall); King Channing (Charles
Mason); Bob Ridgeway (Sidney Mason); Al-
bert Corey (James O'Neill) : John Ridgeway
(Dean Raymond) ; Algernon Week (Byron
Dean). Written by John C. Brownell. Directed
by Edwin Stevens.
Jacqueline Channing her name affectionately
shortened to "Jack," is the daughter of King
Non-Break
able and
Sanitary
STEEL
era Chairs
immediate shipment
on many stylet: Sec-
ond Hand Chair* ;
out-of-door mating
Send measurements
for FREE SEATING
PLAN. Mention this
paper.
STEEL FURNITURE CO.
Grand Rapid*. Mich.; New York, ISO Fifth Ave.
Ciune Film Producing Company
Los Angeles, California
Producers of "RAMONA" (10 reels) and
"THE EYES OF THE WORLD" (10 reals)
Harold Bell Wright's famous love story of
adventure, of which nearly 2,000,000 copies
hate been sold, magnificently reproduced.
Available for state rights.
NATIONAL DRAMA CORP.
1465 BROADWAY
NEW YORK CITY
ARGONAUTS OFCAUFORNIA'
DAYS OF '49
A ThriniBs Historical MsitsrsliM
la It Reels
Grafton Publishing Film Company
LOS ANGELES, CALIFORNIA
STATE RIGHTS NOW SELLING.
PATENTS
Manufacturers want me to send them pat-
ents on useful inventions. Send me at once
drawing and description of your invention
and I will give you an honest report as to
securing a patent and whether I can assist
you in selling the patent. Highest refer-
ences. Established 25 years. Personal at-
tention in all cases. WM. N. MOORE, Loan
aad Trust Bulldln«. Washington. D. C.
The "M. P. World" carries more classified ads
than all other trade papers combined— WHY?
Channing. Jack's mother died when the girl
was born. King Channing desired a son when
Jack arrived, he accordingly raised his daugh-
lor as a boy. At 1<> she still continued to be
dressed in boy's clothes. One day she met Bob
Ridgewav, son of Channlng's aristocratic neigh-
bors. Shortly after King Cuanning died. His
will bequeathed uis fortune to Jack, to be held
in trust, with her two maiden aunts as guard-
i ns of the gi 1, until she shall become of
legal age or shall marry.
Life with Jack's maiden aunts is almost un-
bearable. They decide that she be sent to
boarding school, and for a time, in her new
surroundings (being now properiy dressed in
girl's clothes), Jack Is contented. But the re-
straint finally palls upon her and she runs
away from school. She finds boa d and lodg-
ing with a woman who has, as another paying
guest, a girl who has just left a position in
the office of Ridgeway & Son. Jack Is advised
to apply for the nosition. This she does and
is given employment.
The affairs of Ridgeway & Son have been
going from bad to worse. They are nearly at
the point of disaster, when matters take an
unexpected turn. There Is a valuable piece of
mining property they can secure at a great
bargain. Bob goes West, and secures from the
owner of the propertv his promise to sell at
a definite figure — but Eob cannot secure an op-1
tion. The secrete of Ridgeway & Son have
been "leaking" through the conduct of the chief
clerk, who sells to a rival firm the informa-
tion he cunningly contrives to secure.
That Ridgeway & Son want to buy the cop-
per property oecomes known to their business
rivals. The Rlageways are lacking in funds.
Jack has a plan, and proposes it to Bob. They
shall marry and draw enough of Jack's fortune
to pay for the property. The proposal is so
daring that it fairly takes Bob's breath, but
he has loved the girl from the day he met her
in the woods, and she has likewise loved him.
Bob and Jack marry, but when it comes to
groing West with the money to elose the deal
the elder Ridgeway is so Li that Bob cannot
leave him. So Jack makes the trip, beats the
Ridgeway s' rivals to the property and secures
the deed. When Jack returns home the elder
Ridgeway is restored to health, largely a re-
sult of Jack's cleverness in saving the firm
from bankruptcy. The closing scene show*
Jack moving in social life.
HELL MORGAN'S GIRL (Special— Five Parts
— March 5). — The cast: Lola (Dorothy Phil-
lips) ; Olga (Lilyan Rosine) ; Oliver Curwell
(Joseph Girard) t Roger Curwell (William
Stowell) ; "Hell" Morgan (Alfred Allen) ; Sleter
Noble (Lou Chaney). Scenario written by Ida
May Park. Directed by Joseph De Grasse.
When Oliver Curwell disowned his son Roger
because he declined to abandon art and go into
business, Roger gradually drifted from bad to
worse until he was a derelict on the streets of
San Francisco. In his art-student days a girl
of the name of Olga had shown interest in him,
believing he would inherit his father's millions,
but when he was cast off the girl abandoned her
pretense of affection.
One evening Roger wanders into "Sailor's
Rest," a saloon and dance hall run by "Hell"
Morgan. A work of art hanging behind the
bar Roger denounced as a "daub." Morgan re-
sented this remark and was beating Roger when
Lola saved his life by her interference. Mor-
gan's daughter continued to befriend Roger and
finally prevailed upon her father to give Roger
the job of playing the piano in the dance hall.
Roger painted Lola's portrait and they fell in
love with each other. Sleter, a tough politician,
objected, for the reason that he coveted Mor-
gan's daughter. Olga leads a party of friends
to "Sailor's Rest" on a slumming tour. She
sees Roger at the piano and sends for him, as
she reaA in the newspapers of the death of
Oliver Curwell, who willed his millions to his
son.
Ro^er joins Olga's party, and the old days are
recalled. He forgets his love for Lola, and
makes advances which Olga reciprocates. Lola
goes to the party of slummers, and takes physical
toll of both Roeer and Olga. As a result
Roger leaves "Sailor's Rest" and Lola resigns
herself to Sleter.
But when he attempts to collect his reward,
Lola rebels and resists his advances. The tu-
mult in Lola's room attracts "Hell" Morgan. He
dashes upstairs, and in an encounter with
Sleter Is shot and mortally wounded. Lola
drives Sleter from her room and escapes, drag-
ging her father down a fire escape.
ORGANIST
A competent organist is available for two or three even-
ings a week, including Sundays, and Saturday afternoons
New York City or immediate vicinity only. Address
"Organist," care of Moving Picture World, 17 Madison
Avenue, New York City.
and Printing^
ITLES In any language '
complete
per foot
Cards Free Tinting Free
I iltttatlti tiinittK) t» *sr lifted fun' experleriet Sieelel price n aieitHi e« to
GUNBY BROS., Inc., 145 Weat 45th Street, New York Cit,
Perfect Developing
Negatives Delevoped . lc ft.
Positive Printing ... 4c ft.
5c
March 10, 1917
THE MOVING PICTURE WORLD
1669
The Gold King Screen
THE PATENT
r~
P™"""^™ I. ■■ I .. ..... »"S"lii«»i ■'■. !M HI n ill I I '
TwwVCCl$S SAUUBIlSj JONES,
°' Of . : -1
Alfeas^ Oklahoma^
?»'',£:
.3 presented to thjb C3«»Illl»»ls«»iIoi»«;j« of l*»»l«^JIll>* a rktition graying
FOH THE GRAiVT OK LETTKFtS HVl'KXT FOH AN Al.KEGED NEW AXD ISEFl'L IMPHOVEMENT IX
, MOVIiiG-PICTURK SCHSSiJS,
\ IJHSCRIPTIOX or \VHIf;iI IMTXTION 1« CONTAIXKD I.N THK Sf>Kt;iI''IC-VXIOai OF W1IICH
\ COll' IS HEItKtTCTO ,VX.\RXi;i> Ai\T) MAIiK A *>AIVI" IIKRK01-,A.\I> HA 3 COMPIJKU WIT 1 1
"«J*_ VAJ*IOtTJt* Ri:QVIHKMKyrS OK fiAW IX SITU C.VHES MADK AiNO I>Ft« >VIOEI> , AJVI>
m
»x i > i ■ k f;xa.m i x.vno.N mauk ti i rc sai
r<> BE JTSTLY K.VriTI.En TO A I>A'ri;>T rXDt'K Til K LAW.
Cl^VfMAXT 13 ArMTCJT>OEI>
S JT'STLY K..V-HI
X()W THEREFORE IIIESI! !fjf »tt<> JP*-i l*X»t«M>3 ARE TO GRANT U»
TO TlUv SAID
Sai4u.el.Jl. Jone,s, his __
FOH THE TERM Ol SEVENTEEN YEARS PROM 1 H
December , 0>
1IEIHS OR ASSIGNS
tBGnty-tliJjtd . day op
Ol'SAXD NINE HI7IDRE1) AXD :_ ._ t hJLX-tQeEL,
I in: i:xi;i,i,-sive right to make. use and vexd the said invention niROiiGHOi-r the
I ni'i ed Statkk andtthe Territories thereof.
r//sr/ //r h///y a/ ^J f (fj// (/( (//(;//
ty.=±aird_ #Mm a/ Bannmhfir; ...
'/'((/(///(/__ jthirteen-^— . (///(/(>////(•
/(/((■/(//(/(re ('////c y//////(v/. //((/(-.) .(>/. ^///(c/7r((
(we /(/(/((//■((/((/((/__ .thirty -eighth.
The screen that causes our com-
petitors to lose sleep, and is caus-
ing some of them to circulate a
lot of unfair advertising to the
Exhibitors, threatening them
with Law Suits, and telling them
they are infringing on their rights
by buying and using the Gold
King Screen. Mr. Supply man
and Exhibitor are you going to
swallow all of this kind of stuff
handed to you by those people ;
are you going to allow them to
simply scare you into buying
whether you want it or not ? Why
should they threaten the Supply
men and the Exhibitor if they
have the only patents on Gold
Finish Screen? Why don't they
bring suit against the Gold King
Screen Company for infringe-
ments? They have not even no-
tified us that we were infringing
on their rights.
We are making and selling our
screens by permission of the
United States Patent Office, un-
der Patent No. 1082123 issued to
Samuel H. Jones of Altus, Okla-
homa, on the 23rd day of Decem-
ber, 1913, and the Gold King
Screen Company has set apart
$5,000.00 in the City National
Bank of Altus, Okla., for the pur-
pose of fighting any suits brought
against any supply dealers or ex-
hibitors for selling or buying Gold
King Screens.
Don't be misled by unfair adver-
tising.
Ten Days' Free Trial in your own
theatre under the conditions in
which you operate is our offer.
We will ship C. O. D. with instruc-
tions to the Express Co. to allow
ten days' examination and if you
return the screen to the Express
Company within ten days to re-
fund you your money.
THE PRICE
Fifty Cents Per Square Foot
including Bolt Tension
Stretcher.
For further information, ask your dealer or write us.
GOLD KING SCREEN COMPANY
ALTUS, OKLAHOMA
In Answerins Advertisements. Please Mention the MOVING PICTURE WORLD.
1670
THE MOVING PICTURE WORLD
March 10, 1917
Hardly have they reached the ground when
San Francisco's earthquake and fire break loose.
"Sailor's Rest" tumbles In a burning heap.
Helping her father, Lola reaches the Presidio,
where refugees are assembling. Her father is
near death and she seeks a doctor in the crowd.
Roger has been drawn back to "Sailor's Rest"
by his love for Lola, and when he finds the
place in ruins he likewise wends his way to the
Presidio. Fate brings them together as "Hell"
Morgan dies.
WORLD PICTURES.
THE WEB OF DESIRE (Five Parts— March
6). — The cast: Grace Miller (Ethel Clayton);
John Miller (Rockcliu'e Fellowes) ; Mrs. Lang-
ley (Doris Field) ; Stuart Mordant (Richard
Turner) ; Thomas Hurd (Edward M. Kimball) ;
Marjorie (Madge Evans) ; Robert Elwell (Will-
iam Williams). Directed by Emile Chautard.
John Miller has Invested all his money in the
Western Power and Development Company, of
which he is president, and, together with the
stock which his wife has inherited from her
father, is in control of the company. When the
water rights owned by the company are declared
valid, John becomes a millionaire and moves to
New York with his wife, Grace, and little
daughter, Marjorie.
After a year John neglects his wife. Hurd,
one of the directors, desires to amalgamate the
company with the Eastern Syndicate, with which
he is also secretly allied. John opposes this,
and Mordant, a lawyer, agrees to get control of
the stock for half a million dollars.
Grace's loneliness causes her to mingle with
a Bohemian set, and on being invited to El-
well's, a business acquaintance of John's, Grace
Is snubbed by the hostess. Mordant invites her
Into the conservatory, persuades her to drink,
and later at dinner, her boisterous behavior at-
tracts attention. John excuses his wife's "ill-
ness," and Mordant offers to escort her home
in order that John may remain for a business
conference.
The next night Mordant calls on Grace while
John is away, and persuades her to elope with
him. However, the entrance of Marjorie, her
little daughter, causes her to change her mind.
Mordant becomes impatient and enters the room
Just as John returns, and then hides on the
balcony. John is suspicious on seeing Grace in
traveling costume and becomes contrite when
she says she was going to leave him. A noise
on the balcony causes him to investigate and he
sees a man running away. Grace refuses to re-
veal who it is.
Later, Mordant persuades her to meet him at
a questionable road house, and contrives that
her pocket book be left behind, and returned to
her when John is at home. John again demands
the name of the man, and, when Grace refuses,
forces her to leave the house. She goes to
Mordant, who persuades her to sign an order
transferring her stock to him, in order to se-
cure redress from her husband. As she is leav-
ing, John enters. She listens, and finds she has
been tricked. She makes her way into the di-
rectors' meeting, tears up the paper, and, point-
ing to Mordant, says to her husband, "This is
the man you wished me to name." John rushes
at Mordant, but is held back. He then pushes
a pistol toward him, saying "There is but one
course open to you."
Mordant leaves the room, a shot is heard, and
a note is found exonerating Grace, and stating
Mordant is leaving for Europe. John and
Grace decide to unravel their tangled destinies
together.
METRO PICTURES CORP.
THE BARRICADE— (Rolfe Photoplays, Inc.
— Five Parts — March 5). — The cast: Hope
Merrill (Mabel Taliaferro) ; Amos Merrill
(Frank Currier); John Cook (Clifford Bruce);
Gerald Hastings (Robert Rendell) ; Flower girls
(Lorna Molare and Mary Doyle) ; Butler (Emil
Collins). Directed by Edwin Carewe.
Amos Merrill, president of the United Securi-
ties company, has been speculating with the
corporation's money, and is on the verge of dis-
covery. He has been the undisputed business
leader, but suddenly finds himself supplanted
by John Cook, a young man from the West.
Merrill's daughter, Hope, attends a ball, where
she meets Cook and snubs him. As Cook has
been made much of by other women, he becomes
interested in Hope. Merrill finding his defal-
cation has been discovered broods over his trou-
ble, and his manner arouses the suspicions of
the butler. When Hope returns she and the
butler break Into his room and are Just in time
to prevent him from committing suicide, no
tells his daughter Cook has ruined him. Hope
urges her father to have courage, as she is de-
termined to avenge the wrong.
She begins to be charminc tnd gracious to
Cook. Out 01 pity for her father's plight Cook
has made good Merrill's deficit, giving him
three months to pay him back. When Cook
proposes to Hope, and she accepts him, he re-
leases Merrill from all liability.
After a brilliant weduing Hope loses no time
in letting Cook know the real condition of af-
fairs. Although he presents her with a large
bank account and securities, she tells Cook she
intends to be a wife in name only, and that
she has married him in a spirit of revenge.
Going to her apartment she locks the door
communicating with her husband's room after
showing him a revolver which she says she will
use if he tries to annoy her.
nusband and wife meet only at dinner and
on formal occasions. Hope perfects her plans
for ruining her husband financially. A busi-
ness rival, Gerald Hastings, is her frequent
companion. She enters into a conspiracy, using
her knowledge against her husband. She studies
the stock market and blocks Cook's move. She
is openly disdainful in the hope of making him
angry, but he maintains perfect courtesy and
good humor, robbing her of the satisfaction she
has in thwarting him.
Finally Cook is ruined, his fortune passing
into his wife's hands. She is in the office of
Hastings rejoicing over her success, when her
father returns from a vacation. When she tells
him what she has done he is horrified and tells
her that instead of being his enemy Cook has
really proved to be his best friend. Hope is
overcome with shame, realizing the nobility o
her husband's character. She reaches home
just in time to prevent him from leaving for
the West, asks for his forgiveness, and as it is
readily granted the barricade is raised, and the
two at last come into the happiness that is
their rightful due.
GREATER VITAGRAPH.
INTRIGUE (Five parts— Feb. 26) .—The cast :
Peggy Dare (Peggy Hyland) ; Grand Duke
(Bobby Connolly); Richard Carr (Marc Mac-
Dermott) ; Mrs. Carr (Mrs. Remley) ; Prince
Toursville (Templer Saxe) ; Prince Henri
(Brinsley Shaw) ; Pierre (Harry Southwell) ;
Princess Alice (Miss Curley) ; Marie (Nellie
Spitzer). Directed by John Robertson.
Peggy Dare, an American heiress, is journey-
ing to her sweetheart in the capital of the
Grand Duchy of Bonaluria. A boy is thrown
at her feet as the train pulls out. Peggy is
so taken with the child that she takes care
of him as a note pinned to his waist asks. The
child gives his name as Manouche. At Bona-
luria Peggy foils an attempt to kill the child
with a bomb and learns from her sweetheart
Richard Carr that the boy is the Grand Duke
of Bonaluria.
Peggy goes to -Carr's home, to live with his
mother, until she and Carr are married. The
little Duke pines for Peggy, and is very lonely.
Peggy is presented at Court, decorated for
saving the Duke's life, and upsets Court eti-
quette by hugging the little Grand Duke. Later,
the same mysterious power Prince Henri causes
the Grand Duke to be abducted. Henri is
wildly in love with Peggy, but she repulses his
advances.
Manouche, the little Grand Duke, when Henri
imprisons him places on his cloak a pin that
Peggy has given him. When Henri calls Peggy
sees the pin and understands. She agrees to
fly with Henri, who is leaving the country that
night (taking the little duke with him). He
takes Tier to his castle, where Manouche is a
prisoner. Carr, told of their having gone off
together, follows and confronts them, but is
thrown in a cell by Henri. Toursville and Royal
Guards who have been summoned by Peggy
arrive and rescue Manouche. Carr apologizes
for his suspicions. And a little later, Peggy
and Carr marry and sail for America, while
the lonely Grand Duke waves farewell to them :
"Some day you'll come back when I'm more
grown up."
would die by the same band that would slay the
Voodoo priestess.
The parties separate — Philip, Juan and Julia,
appeal to Ortiz for shelter. But when Tom, a
negro servant, sees Julia he flees in terror. Cor-
nered by Ortiz, he relates how the priestess
died by the "silent death" when Princess Julia,
pointed her finger at her. Terrified, Ortiz re-
calls the prophecy.
Tom hands Ortiz a knife and urges him to
slay the "White Witch." Meanwhile Julia, her
nerves shattered by the experiences she has
undergone, suffers an attack of sleep-walking.
As Ortiz enters, she rises, steps forward, eyes
closed, face placid, one finger pointing directly
at the terror-stricken Ortiz. He tries to raise
his knife, but cannot do so. The terrible shock
brings on heart failure and he drops dead.
Ramon and Mme. Savatz arrive and Juan
rushes out, but before he can do anpthing Julia
has been seized by Ramon, who races away on
horseback with Savatz. Phillip and Juan pur-
sue. Reaching the coast, Ramon hurries Julia
aboard the sloop and starts away. Philip and
Juan give pursuit in another boat — the sloop Is
wrecked, and Phillip and Juan arrive In time to
save Princess Julia, while Ramon and Madam
Savatz, washed overboard, barely manage to
swim to shore.
CHRISTIE FILM CORP.
KIDDING SISTER (Feb. 26).— The cast:
Young sister (Billie Rhodes) ; the boy (Harry
Ham) ; mother (Stella Adams) ; older sister
(Ethel Lynne). Directed by Horace Davey.
A young man helps Ethel out of trouble with
her car and she asks him to call. But Ethel
has a sister, Billie, a little younger and pretty,
so Ethel fears she'll have no chance. Mother
says "We'll dress Billie as a child until you.
land him." Billie objects, but Mother and
Ethel carry out the plan. Harry calls and
takes a great fancy to the "child." He brings
her candy and toys and dolls, while Billie
rages inwardly.
There is to be a party and Billie Insists upon
going, so vehemently that Harry overhears her,
and learns the secret. Mother refuses, but Bil-
lie slips off and Harry falls for her harder
than ever. Next day he determines to have
some fun, so he says, "Come, sit on my knee,
my child." She does and each one thinks they
are kidding the other. Stella and Ethel catch
them and are horrified. Harry's love-making
gives him away and he proposes. They drive to-
the minister, who refuses to marry such a
child to anyone. Ethel and mother have fol-
lowed, and when Harry says, Billie or nobody,"
mother consents to the marriage.
THE SECRET KINGDOM (11th Episode, "The
White Witch" — Two Parts — March 12). — Prior
to the escape of Phillip. Ramon and the others,
Senor Ortiz, a wealt y planter, was told he
TRIANGLE FILM CORP.
SEVEN DEADLY SINS No. 5.— ("Passion"—
Five Parts — Feb. 26.) The cast: Eve Leslie
(Shirley Mason) ; A'dam Moore (George Le
Guere) ; Leonidas (Clifford Bruce) ; Monks
(Bigelow Cooper) ; Eugenia (Ruby Hoffman) ;
Aunt Annie (Mabel Strickland) ; Leonidas" wife
(Edith Wright) ; "Crude Oil" BIddle (Edmund
Dalby) ; Zobeiski, wrestler (Harry Gripp). Di-
rected by Richard Rldegy.
Escaping from "Pride," Eve Leslie next is
tempted by the sin of "Passion." Eve goes to
Coney Island and there sees Leonidas, a hand-
some strong man who is appearing in an atn-
letio exhibition which includes a number or
diving girls. In spite of Adam Moore's pro-
tests, Eve contrives to meet Leonidas, who em-
ploys her as a member of his troupe.
Leonidas is a despicable person always pos-
ing, but Eve does not realize that. She does
not know, either, that Leonidas is married and
that he has practically deserted his wife.
Eve finds herself in rough company. She
thinks she loves Leonidas and she is blind to
real conditions. She surmounts one difficulty
after another, she passes through a series of
thrilling scenes culminating with the evening
at Madison Square Garden when Leonidas de-
feats the world's champion wrestler in a gruel-
ling battle.
Through Adam's aid, Eve, who has uncon-
sciously got herself into a terrible predicament,
is saved from herself just as she was about
to marry Leonidas, who had cast off his wife.
HER CIRCUS KNIGHT (Sennett Keystone —
Two Parts— March 4). — The cast includes: Ora
Carew, Andv Anderson, Joseph "Baldy" Bel-
mont, Joseph Callahan, Mai St. Clair, Lige
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March 10, 1917
THE MOVING PICTURE WORLD
1671
Model "V" Orchestra Installed in Orpheum Theatre, Cincinnati, O
Mr. A. J. Hettesheimer, Manager of
the Orpheum Theatre, Cincinnati,
says:
"The Wurlitzer Hope-Jones Unit Orches-
tra installed in this Theatre has been the
greatest purchase we have ever made. We
have used competitive instruments, but
we believe that the Wurlitzer Instrument
is the one musical combination in the world
that could fill our large house and do jus-
tice to the high character of our films."
You may read similar testimonials to this
from the most leading Theatre managers
in the country.
If You Want to Make More Money
Fill Your Empty Seats
The money that you lose every day in empty seats proves that the
pulling power of YOUR Theatre has not been strong enough to
have kept those seats filled. You need an additional Pulling Power
to do this.
The Wurlitzer (Hope -Jones) Unit Orchestra
Will Positively Fill Those Seats
The interest of your films, rein-
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doubly interesting. This means that
the investments you have already
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Write lor Our Catalogue on Unit Orchestras
THE RUDOLPH WURLITZER CO.
outh Wabash Ave.
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121 East Fourth Street)
CINCINNATI, OHIO
Branches in all Leading Cities
In Answering Advertisements, Please Mention the MOVING PICTURE WORLD.
118 West 41st St.
New York
1672
THE MOVING PICTURE WORLD
March 10, 1917
Crommie, Nick Cogley, Blanche Payson. Di-
rected by Walter Wright.
Ora Carew, a street orphan, becomes weary of
her prosaic life with an unprincipled guardian
who is always in trouble with the police, so she
runs away and joins the circus. She observes
thai Blanche Payson, who is scheduled to make
a parachute drop from Joseph Belmont's flying
machine, does not appear. Without warning,
Miss Carew decides to do the drop, and in a
few moments is high in the air. When Mr.
Belmont cuts the parachute loose, the fright-
ened little girl is dropped to the ground. She
reaches the ground unhurt and the circus man-
ager gives her a chance to learn to ride a horse
and to do trapeze work.
The aviator falls in love with Miss Carew.
One day when her guardian, Andy Anderson,
comes to the circus and recognizes the ring-
master as an old friend, complications follow in
which the girl Is stolen. She escapes, how-
ever, and returns to the circus. Various epi-
sodes of circus life are shown and the girl is
finally rescued from her pursuers by her lover,
Belmont, the aviator.
FOX FILM CORP.
THE TIGER WOMAN— (Five Parts— Feb.
19).— The cast: Princess Petrovltch (Theda
Bara) ; Prince Petrovitch (E. F. Roseman,>;
Baron Kesingi (Louis Dean) ; Count Zerstorf
(Emil Do Varnyl ; Steven (John Dillion) : Ed-
win Harris (Gienn White) ; Mrs. Mark Harris
(Mary Martinj ; Mark Harris (Herbert Heyes) ;
Their Child ("Kittens" Reichert) ; Father of
Harris Boys (Edward Holt) ; Marion Harding
(Florence Martin) ; Marion's Father (George
Clarke); Marion's Mother (Kate Blanke).
Scenario by Adrian Johnson. Directed by J.
Gordon Edwards.
Princess Petrovltch, the wife of a Russian
noble, is consumed with a desire to live only
for money and priceless jewels. For the love
of money and illicit passion for her husband's
friend, Count Zerstorf, she hands her husband
over to the Russian secret police, after she
overhears a conversation between him and a
Japanese spy, and sees a half million rubles
passed for important revelations involving the
Russian government. After the arrest she takes
the bribe money and leaves for Monte Carlo
with the Count.
Count Zerstorf loses the money and implores
the Princess to sell some of her jewels. She
refuses and the Count threatens to leave her.
She then places poison In the Count's break-
fast coffee. She tells the police that the Count
killed himself following his losses at the gam-
ine- table. The Princess leaves for the United
States. On board the liner she makes the ac-
quaintance of Edwin Harris, the son of an
American millionaire, and unon their arrival in
New York the Princess invites Harris to dine
with her that evening. His father and brother
try to dissuade him, but he keeps the appoint-
ment. In the main dining-room of the hotel
the Princess is the cynosure of all eyes. Harris
sees his fiancee, Marion Harding, who passes
him by. Later she breaKS off the engagement.
Harris senior warns his son that he is taking
the wrong path. There is a auarrel and the
result finds the young man disinherited.
Short of money, the Princess urges her lover
to get more. He is in the act of rifling his
father's safe when he is surprised in the dark
by an unknown person, whom he fefls. He re-
turns to the apartment of the Princess and
hands her the stolen money. He is arrested
and learns that he has killed his father. Later
he is convicted and sent to prison for life. In
attempting to escape he Is killed by one of the
guards.
Having lost young Harris, the Princess sets
about to capture tho elder brother, Mark, who
has a wife and a little daughter. Through a
ruse, she invites him to her apartment and soon
has him in her toils. He leaves his family and
installs the Princess in a pretty villa.
A former servant in the Princess' Russian
home attempts to extort money as the price of
his silence. She agrees and tells him to call
for it at night. When he arrives she has him'
arrested, tellin- the police that she surprised
the intruder in the act of robbing her home.
Thinking herself safe, she is suddenly con-
fronted by the servant, who has escaped. Fear-
ing his vengeance, she offers him her jewels and
money. Frishtened, she picks up a dagger.
And as she is about to plunge it in his breas?
the servant grasps her wrist and buries the
dagger in her own heart. Mark enters the
room. Horrified, he is about to kneel beside the
FACSIMILE PAINTING
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body of the dying woman, when he is apprised
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THE SEMI- PHOTO POST CARDS. $3.00
per thousand, of over 600 players. Made
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PHOTOGRAPHS, size 8x10, of all the
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size 11x14, all the prominent players, 20c;
in aluminum frames, 50c. each.
GRAVURE FOLDER, containing pic-
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SISTER AGAINST SISTER— f Five Parts-
March ■>). — Two sisters, Katherine and Anne,
are parted when their poor but respectable par-
ter a family quarn I. [Catherine
goes with her father and is dragged to the bot-
tom of the social pit. Her father is killed in
a saloon row, throwing the girl into the slums.
Anne has lived in the refining influence of her
mother.
Years pass and environment has done its
work. Katherine appears as a bejeweled prod-
uct of the netherworld. Hate is her ruling pas-
sion. Her master, or toy, is Huxley, a manu-
facturer.
A big political fight is on. Dunsmore is can-
didate for governor on a child labor platform.
From their council room in a hotel tho manu-
facturers telephone to Huxley to spiite Duns-
more's guns.
Anne, at the switchboard, overhears the plan.
She leaves her place and warns Dunsmore
while he and Huxley are conferring. Duns-
more drives Huxley from his home. i-.ove
awakens between him and Anne.
Anne's leaving tne switchboard costs her her
job. She gets a place as governess in the home
of Mrs. Raymond, Dunsmore's sister. Duns-
more is surprised to find «nne there. He asks
her to marry him. Mr. Raymond tells Anne she
could best show her love by withdrawing from
Dunsmore's life. She goes.
Smarting under his defeat Huxley plots to
"get" Dunsmore through a woman. As Duns-
mora enters his hotel Katherine approaches
him. Mistaking her for Anne, for whom he has
been searching, Dunsmore rushes to her.
Katherine leads him to Huxley's apartment.
While there Huxley enters. After abusing
Dunsmore he draws a gun. As he aims Kath-
erine pulls a re-olver from a bureau and fire
Huxley falls uead. j. -nsmore, thinking she i-
Anne, lets Katherine escape. He Is arrested as
the slayer.
At the trial Dunsmore hides the name of the
mysterious woman. Anne gives herself up as
the murderess. On the stand her testimony
snows she knows nothing about the murder.
Visions of Huxle- drive Katherine, half-
crazed, to the courthouse. Staggering into the
courtroom, she cries, "I am the woman. I am
guilty." She confesses all.
ihen Dunsmore sees the fatal resemblance
between the two sisters. As he realizes that
Anne was offering her life for him, he
rushes to embrace her and they leave the court-
room together. Katherine is led to a cell.
A BON-BON RIOT— (Two Parts— Foxfilm—
Feb. 26). — The cast: ..ne Candy Maker (Hank
Mann); His Assistant (Lee Morris); Proprie-
tor (Sidney De Grey) ; Cashier (Edyth Hos-
kins). Directed by Hank Mann.
Mann, the candymaker, is neacefully sleep-
ing in the candy kitchen until a lot of taffy
hanging from a hook drops and lands on his
face.
A freight elevator which connects with the
floor on which ice cream is served attracts
Mann's attention and for several moments he ap-
parently defies the laws of gravity thereon. His
assistant, lanky Lee Morris. ?oes to sleep on a
slab and Mann absent-mindedly pours a Kettle
of molten candy over him. When Morris awak-
ens he is stuck.
Mann then pulls taffy and throws a loop
through the elevator op.ning and lassees a lady
customer about the ankles, pulls her into the
basement and endeavors to bring her back to
consciousness by turning the stream from a
tank of carbonated water over her. The police
interfere, but one of them is blown through
the roof by the force of the tank.
In Answering Advertisements, Please Mention
the MOVING PICTURE WORLD. .
PARAMOUNT PICTURES CORP.
PARAMOUNT BRAY PICTOGRAPHS— (No.
55, Feb. 18).
TWO BOOBS AND A MANATEE — A manatee
is some fish !
PUTTING RIVERS TO WORK— Waldemar
Kaemffert of the Popular Science Monthly
takes up the subject of concentrating the
energy of wasted water power.
HOW CATHPDRAL WINDOWS ARE MADE
— Showing the complete process of this inter-
esting work.
QUACKY DOODLES (Komic Kartoon)— The
whole Quaeky Doodle family in their first ap-
pearance.
March 10, 1917
THE-;, MOVING PICTURE W.ORLD
1673
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ERBOGRAPH METHOD
ORIGINATED
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printing, tinting and toning of
positive film by The Erbograph
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quick despatch of all orders.
Don't jeopardize the efficient work of
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ERBOGRAPH CO
LUDWIG G. B. ERB, President
203-211 West 146th Street, N. Y. City, N. Y.
In Answering Advertisements, Please Mention the MOVING PICTURE WORLD.
1674
THE MOVING PICTURE WORLD
March 10, 1917
EXQUISITE LAKE LOUISE (Feb. 26). The
most picturesque spot of all Canada is, with-
out doubt, Lake Louise. Prom Banff Mr. Holmes
asks you to go with him through a scenic
wonderland through beautiful canyons over-
shadowed by snow-capped mountain peak*,
from one of the most up-to-date hotels of today
to the lovely chateau which was so placed on
the banks of Lake Louise as to give the tour-
ist the most perfect outlook. On the way from
Banff you will encounter a shower followed
by a rainbow.
In addition to Lake Louise, Mr. Holmes takes
you to Lake Agnes, Mirror Lake and to Lake
O'Hara and Moraine Lake in the Valley of the
Ten Peaks, and on other days up mountain
trails to lakes in the clouas — literally up in
cloudland besides following a real Swiss guide
over the surface and to the ice cave of Victoria
glacier.
THOSE WITHOUT SIN (Lasky— Five Parts—
Feb 26). The cast includes: Blanche Sweet,
Tom Forman, C. H. Geldert, Ouy Oliver, James
Neill, Charles Ogle, George Beranger, Mabel
Van Buren, Dot Abril, Edna Wilson and Little
Billy Jacobs.
Melaine Landry lives with her father, a gov-
ernment clerk, in the South at the time the
civil war breaks out. Bob Wallace, just out
of West Point, is in love with Melanle. At a
dance Melanie meets Henry Melon, head of the
office in which Melanle's father is a clerk. Melon
manipulates Landry's accounts in a way that
will compromise him and calls on him. He of-
fers to make good this supposed shortage under
certain conditions. Melanie leaves while Melon
tries to restrain her. She is seen by gossiping
women and Chester, Bob's crippled brother.
Chester demands to know why Melon attempted
to detain. the girl and when denied this infor-
mation slaps Melon.
Melanie tells her father of the insult, <.nd
as Melon is preparing to leave in answer to a
summons from Washington, he is caught, tarred
and feathered and ridden out of town on a
rail.
That night Sumter is fired upon and the
young men join their respective companies. The
Union army is rapidly approaching Richmond
and the citizens are preparing to leave. A Con-
federate officer gives Melanie dispatches to '.ake
through the line and dummy dispatches to
Chester. At a roadside tavern they are captured
by Federal soldiers under command of Melon,
who orders Chester shot as a spy, but he es-
capes. The Union officer agrees to let every-
one go if Melanie will stay with him.
Melanie, to save her neighbors, consents, but
when Melon attempts to approach her, blinds
his eyes with pepper. Chester, in the mean-
time, has reached safety and Bob has been
warned of the presence of the Federal troops.
Melon recovers his eyesight and is about to
attack Melanie when Bob shoots him. The
Union soldiers are put to rout and the lovers
are saved.
THE FORTUNES OF FIFI (Famous Players
— Five Parts — Feb. 26.) The cast: Flfl (Mar-
guerite Clark) ; Cartouche (William Sorelle) ;
Durvent (John Sainpolis) ; Julie (Yvonne Chev-
alier) ; Mme. Bourcet (Kate Lester) ; Louis
Bourcet (Jean Gauthier) ; The General (J. K.
Murray.)
Fifi is seen as Pierrot in a French play that
Is a failure despite her effort to put ginger
Into the rest of the cast. Among the few in
the last audience was Cartouche, a veteran,
who had become an actor when his wounds no
longer allowed him to follow Napoleon. Through
Cartouche's efforts Fifi is employed at the Im-
perial theater in Parts. He takes her to his
lodging, determined to protect her.
Fifi fails to understand how much Cartouche
Is doing for her, and when he gives her money
to buy clothes she purchases a toy dog sailed
Toto. The veteran buys a lottery ticket and
gives It to Flfl. The ticket bears the winning
number and Fifi finds herself in possession of a
fortune. Cartouche decides Fifi must be edu-
cated. He applies to his old general, who sup-
gests that Fifi be sent to the home of uouls
Bourcet, an attorney who lives alone with his
mother.
Instead of putting her money in the bank
Flfl hides it and startles the Bourcet family
by her extravagance. They decide she has even
more money than they thought and Louis be-
gins to see in the wealthy Flfl a very acceptable
wife. He makes love to the girl, and she ac-
cepts his proffer. i
Then she sets about to make him break the
engagement by squandering her money, realiz-
ing she Is in love with Cartouche. Accordingly
she buys the most impossible things, scandaliz-
ing the Bourcet family into a complete renun-
ciation by giving the remainder of her wealth
to a charitable benefit for old soldiers. Ejected
from the house by the angry Mme. Bourcet,
Fifi returns to the Imperial, where she demands
more money for her services because she has
been publicly thanked by the General for ner
donation to charity.
She tells Cartouche she loves him, but the old
soldier refuses. to permit her to "throw herself
away" upon him until Fifi gets an Inspiration
of her own.
STAR
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THE following letter
was recently received
from a theatre using
Star Carbons: —
"Carbons received from you work
fins and wish you would send by
express 50 %xl2 plain cored.
"As soon as I get my theatre
started at Aboskie I will have to
have some more of the same kind."
The following dealers stock
Star Carbons and you can ob-
tain from them the carbons you
have been looking for. Try
them with a trial order.
S. B. LELAND,
(7 State St., Montpelier, Vt.
M. P. MACHINE CO..
12* Pleasant St., Boston, Mass.
STERN MFG. CO.,
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PALMORE A HOMAND,
412 E. Lexington St., Baltimore, Md.
A. N. FELDSTE1N,
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THE H. LIEBER CO.,
24 W. Washington St., Indianapolis, Ind.
KANSAS CITY MACHINE * SUPPLY CO.,
813 Walnut St., Kansas City, Mo.
SWANSON a NOLAN SUPPLY CO,
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WARING a FINCK,
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BRECK PHOTOPLAY SUPPLY CO,
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EASTERN NEW MEXICO THEATRE
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If you cannot obtain sizes yon desire from these
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I"xl2 plain cored Prices on application
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ji"xl2 plain cored $11.00 per 10*
%"xl2 plain cored S8.40 per 1M
JONES & CAMMACK
SOLE IMPORTERS
Cor. Bridge and Whitehall Sts.
New York City
SPEED (Black Diamond— March 5).— Susie
Speed loses her job In a lawyer's office and gets
another one as waitress In a restaurant. Her
slowness nearly drives the manager crazy. A
chappie enters and sits at Sue's table without
removing his high hat. After several attempts
to remove It Sue places it on bis chair and he
sits on it. She then throws it through the
service window, where it lands on a tray, and
another waltres serves it to Herr Tonlk, a sci-
entist. He tries to eat it and on discovering
his mistake, angrily leaves. Sue and Maggie
start a fight. The manager throws Sue out.
Sue sees a sign "Stenographer Wanted" at the
"Chemical Research Laboratory" and applies
for the Job. Herr Tonik engages her. As she
dawdles over her typing he recognizes her as
the girl from the restaurant and determines to
speed her up. His experiments evolve a "speed
powder" and he tries it out on a dog. The dog
Jumps out of a third story window, climbs a
tree, sits in the branches and howls.
Satisfied, Herr Tonlk gives some to Sue In a
box of candy. She speeds up, fairly
burns the typewriter. Tonik dispatches Sue to
the factory with a bag of the powder in his
car. Falling to start the car by cranking,
Sue gives it some of the powder, whereupon
it goes so fast that it runs into a wooden
Indian. Frightened, Sue gives the Indian some
of the powder and he comes to life and threatens
to take her. She escapes on a wooden horse
which she brings to life In the same way.
The factory manager refuses to believe the
powder is as wonderful as Sue says. She throws
a pinch of it into the street and the trafflo
begins to move like mad. She blows some
toward the river and the boats go crazy. A
ferry boat loops the loop and dives into Its
slip. The drawbridge opens and shuts in a
flash as boats and trains dash by. This tickles
the office boy. He wants to see real action and
throws the bag out of the window. Sue escapes
as the factory begins to rock and dashes out
while the powder starts a cyclone which whirls
across the city, tearing up trees and houses and
destroying everything in its path.
She reaches the laboratory Just ahead of the
cyclone and tells Herr Tonik. In the midst
of this the office begins to whirl and Sue wakes
up as Herr Tonik calls her down for sleeping
on the job.
Pathe Exchange, Inc.
HEARST-PATHB NEWS NO. 13 (Feb. 15).
New Orleans, La. — Prominent women volun-
teer their services for Red Cross relief work
and spend leisure moments making supplies for
the war's wounded. Subtitles : Boston women
learn bow to operate motor cars In preparation
for possible need. Men of all creeds worship at
the common altar of patriotism as the Ameri-
can flag is unfurled on St. Paul's Church.
Cromwell. Neb. — Four persons are killed and
fifty injured when the fast Chicago- Nebraska
limited is wrecked. Subtitles: The coaches are
completely turned over.
Boston, Mass. — The coldest weather In many
years covers the harbor with a thick mantle of
ice, greatly Impeding the ocean liners. Sub-
title: A fleet of fishing vessels, Just returned,
brings evidence of the terrific gales that sweep
the Atlantic.
Santa Rosa, Cal. — Luther Burbank, the noted
botanist, exhibits his new species of Spineless
Cactus which does not possess the usual thorn
characteristics. Subtitle: He digs up a large
white Dahlia, his latest creation.
Erzerum, Asia. — The hardships of the rigorous
winter cannot halt the steady advance of the
Russian columns against the Turks. Subtitles:
Over the snow-capped hills. The fleeing Turks
abandon a large quantity of artillery which the
Russians can now use to good advantage. The
wrecked forts of Erzerum built by Germany s
military genius, bear testimony to the power
of the Allies' new guns. Russian officers study-
ing a map, preparatory to a further advance,
HEARST-PATHE NEWS NO. 16 (Feb. 21).
Portland Ore.— The country's longest bridge
which spans the Columbia River is completed
at a cost of two million dollars Subtitles:
A simple ceremony marks the opening or trat-
flc between this city and Vancouver U. H.
troops and hundreds of autos celebrate the nota-
^DaUas!' Tex.-Little Edward Hlckish. Just
turned four, holds the record of be ng the
youngest locomotive engineer In the world Sub-
title: He drives the "Sunshine Special like a
^Sajf11 Francisco. Cal.— Rare French vintages
are rare indeed in these troublesome times and
the S. S. Minnesota loads a big cargo of the
Doming California wine for the East. Subtltes:
This hold resembles a real wine cellar Plug-
ging up a leaky barrel to save every drop of
the precious fluid. -i~,,a
In France -The German "nyxiatlng cloud
no longer holds any terrors for the Allies, who
have taken appropriate steps to overcome Us
effects. Subtitles: Different types of respira-
tors invented by the French to «?«*«*
Teutons' purpose. Troops leaving for the front
March 10, 1917 THE MOVING PICTURE WORLD 1675
EXHIBITORS!!!
The largest manufacturer of machine parts is going to
Fight the Combine!!
Efforts are now being made to form a combination of dealers in mo-
tion picture machines, parts and supplies. We are informed the declared
object of this move is to obtain higher prices, eliminate competition, domi-
nate the trade and tell exhibitors where they get off.
We think that during the past ten years we have made a larger num-
ber and greater variety of parts than the combined output of all other man-
ufacturers and that we are now in a position to take such care of the trade
that
Exhibitors Will Not Be Throttled ! !
Sales have always been made in wholesale quantities only, to manu-
facturers of machines and dealers, but if any exhibitor cannot now obtain
our products from his dealer we will fill his orders direct. Our price on
parts for Power No. 6B, Power No. 6A, Power No. 6, Power No. 5, Edison
Model "B" and Edison Exhibition machines is:
Discount of 20% from List Prices
and with the largest stock ever accumulated under one roof we can fill or-
ders the same day as received.
We carry a complete line of all supplies used in theatres at prices which
will make any old combine sit up and take notice. Frequently we will have
special sales of various articles good for prompt acceptance only. To start
things off, we quote until April 1st, 1917, net cash prices as follows:
Maltese Cross, Finest French Imported Condensers,
Ay2" diameter, 6^" or 7]/f focus. (List Price $1.00) @ $.70 net
Lens Tubes, quarter size, nickel plated, 3" to 8" focus.
(List Price $6.00) @ $3.00 net
Lens Jackets, quarter size, spiral movement, black
enamel finish. (List Price $4.00) @ $1.85 net
Asbestos covered Wire, No. 6, per foot. (List Price
$.10) : @ $.08 net
Two In One Film Cement, per bottle. (List price
$.20) @ $.09 net
Every article sold by us guaranteed absolutely first class, and if not
perfectly satisfactory in every detail, fire it back and we will cheerfully
refund amount paid.
Send for Catalogue, Get on Our Mailing List. Save Money.
C. R. Baird Company
24 East 23rd Street, New York
:■ Anawarim Advertisements, Pirns* Mention the MOVING PICTURE WORLD.
.1676
WB MOVING i P1CTUR& -WORLD
March 10, 1917
are Bupplled with gas masks. The civil popula-
tion in bombarded towns is also provided with
these masks.
Chatham, Eng. — Great Britain is training a
large Naval Reserve to uphold the traditions
of her fleet as the champion of the seas. Sub-
titles : The new recruits are allowed a day
of liberty to visit their homes. Australian vol-
unteers resting during a long practice hike.
Palm Beach, Fla. — Society's little folk, so-
journing on these balmy shores, begin earb to
Indulge in their pretty springtime games. Sub-
titles : The happiest moments of their childhood
days. Pleasant recreation.
Chicago, 111. — Recruiting offlcer-3 employ a
complete artillery squad, equipped with the new
army tractor, to stimulate enlisting. Subtitles :
The tractor Is designed to replace horses in
the United States artillery. The kerosene fed
steed responds to every tug of the rein just
as its predecessor.
Citico, Tenn. — A huge smokestack, the last re-
maining landmark of the dismantled iron fur-
naces, falls with a mighty crash. Subtitles:
Strolling through the giant funnel.
San Antonio, Tex. — General Frederick Funs-
ton (short man). Commander of the Depart-
ment of the South, whose death the nation
mourns. Subtitle: "Fighting Fred," as he was
popularly known.
New York City. — Large American liners are
held at their piers awaiting the governments'
decision on their protection in the barred zone.
Subtitles : Flreboats prowl about the crowded
dock to prevent possible conflagration. The
men are constantly at the nozzle of their pow-
erful streams. Guarding the bridges. Two fleet
destroyers, with steam always up, keep watch
over the harbor, ready for any emergency.
PATRIA, (No. 6, "Alias Nemesis" — Astra —
Two Parts — Feb. 18). — The cast: Patria (Mrs.
Vernon Castle) ; Donald Parr (Milton Sills) ;
Baron Hurokl (Warner Oland).
Patria being advised that Huroki's assassins
may attempt her life, goes into hiding in a
cottage at Sakonett. Meanwhile Elaine, still
masquerading as Patria, announces her engage-
ment to Senor De Lima.
Elaine gives a masked ball at the Patria villa
with dancing on the lawn by moonlight. Patria,
accompanied by Donald, contrives to get in up-
noticed, and goes to her room, leaving Donald
concealed in the hall. Patria, wearing a mask,
«ends a maid for Elaine. When Elaine arrives
ehe faces a revolver and is ordered to take
off her clothes and change with Patria.
Elaine's manager, Edouard, crazed by drink,
end in a jealous rage, climbs into the window,
ehoots Elaine and disappears. Donald rushes
in, advises Patria and goes out another door
as Huroki, Senor De Lima and Fanny Adair
enter. Pointing to the body of the dancer, Pa-
tria, assuming the part of Elaine, tells Huroki
Patria is dead and that it is up to him to cover
up the murder.
Meanwhile Edouard rushes to the cliff and —
PATRIA (No. 8, "Red Night"— Astra— Two
Parts — March 4). — The cast: Patria Channlng
<Mrs. Vernon Castle) ; Donald Parr (Milton
8111s) ; Baron Huroki (Warner Oland).
Though Patria was successful in averting the
explosion, the strike continues. The strikers,
furnished with arms by Huroki, make a demon-
stration against the factory, which is defeated
by a few faithful employes under Donald Parr
and tho Charming officials.
I'atria appeals to the Governor for militia, but
the wires have been cut by Huroki's men. Pa-
tria then goes out and faces the strikers alone.
They are taken by surprise, and Patria asks
what they uemand. The strikers send their
leaders to confer with Patria. She at once ac-
cedes to their demands on two conditions: First,
that the men consent to undergo military train-
ing entirely at her, Patria's, expense, and sec-
ond, that they have no more to do with Huroki,
De Lima and their kind. Those gentlemen
are flabbergasted when the strikers accept.
Spied on by the mob, they start to run, fol-
lowed by their erstwhile friends and barely
escape.
I'atria and Don return to New York. The
conspirators make arrangements to set fire to
the docks at Black Tom, where $7,000,000
worth of munitions await shipment. Huroki
sees that Donald and Patria are informed of the
plot, feeling sure they will endeavor to pre-
vent the explosion, and expecting that they will
perish in it. Donald does go, but refuses to
expose Patria- to the danger. She persuades
Ryley, Donald's chief assitant in the Secret
Service, to go with her In the launch. There Is
a great explosion before Patria reaches Black
Tom. Donald has been knocked senseless and is
lying between two lines of burning freight cars.
Patria and Ryley rescue him and make their
way to a schooner. The moorings are cast off,
but the schooner catches fire. Donald, with
Patria, takes refuge at the top of one of the
masts. It, too, is enveloped in flames and
finally falls overboard. Donald manages to lay
hold of a piece of wreckage and supports Pa-
tria until they are picked up by a police patrol
boat.
PEARL OF THE ARMY (Episode No. 11, "A
Million Volunteers" — Astra — Two Parts — Feb.
11). — The cast: Pearl Dare (Pearl White); T.
O. Adams (Ralph Kellard) ; Major Brent (Theo-
dore Friebus) ; the Silent Menace (????).
Pearl begins to feel a fascination for T. 0.
Adams, who alternately wins her confidence and
her distrust. While Major Brent is pressing
his suit for her hand, her memory travels back
to the time when she and Adams were caught
in the watery trap beneath one of Bolero's
strongholds. She feels again Adams kiss as the
water rose and they both faced death. But
hastily brushing sentimental thoughts aside, she
turns to Brent and says, "I can't marry any-
one until I clear Captain Payne's name. I feel
the Silent Menace can prove his innocence. Cap-
ture him and bring him to me, then perhaps — "
Adams, learning of Brent's proposal, warns
Pearl against him, stating that he can prove
the man's perfidy. He brings Bertha to prove
it, but Pearl refuses to believe her story and
berates Adams.
The Silent Menace enters the house and Pearl
gives chase, following him upstairs. Quickly
locking them both in the room he threatens to
end her interference forever. Adams bursts
through the door, overpowers him and leads
him, struggling, to the library. Pearl turns to
thank Adams, but he has disapeared. Unmask-
ing the Silent Menace, she finds it is —
PEARL OF THE ARMY (Episode No. 14,
"The Flag Despoiler" — Astra — Two Parts —
March 4). — His Innocence established, Adams
LEADING theatres throughout the United States and
Canada have been using RADIUM GOLD FIBRE
SCREENS for years. Many of them find it profitable
to advertise to their patrons as frequently and as strongly
that they are using a RADIUM screen as they do that they
are using some particular film service which they consider
of highest quality. This ought to be a convincing argument
to the exhibitor who feels that he needs a new projection
screen and doesn't know just what kind he wants to buy.
And yet, we do not ask you to blindly follow the lead of
someone else. We'll assure you that you'll get better
pictures on a RADIUM GOLD FIBRE SCREEN with an
expenditure of less money than on any other screen made—
and if you are unable to prove this by your own experience
after you've installed a RADIUM we'll accept our goods
in return and send back the money you have paid us.
Could anything be fairer?
tells Pearl tho fact that Major Brent's arm is
broken indicates that be is the Silent Menace.
Pearl is In doubt and sends Adams away. Bertha
Bonn discovers the Silent Menace has quarters
in the same building in which she resides. Se-
curing the aid of Adams, they cut a hole In the/
ceiling and, crawling Into the rooms, attempt to
gain evidence by going through his papers.
While thus engaged they are trapped by him.
Pearl, suspicious of Adams, has followed.
Seeing that Adams and Bertha are trapped, she
quickly brings the soldiers to the rescue. But
the Menace escapes. The Menace has his secret
army awaiting his signal, which Is the replac-
ing of the American flag by a black one. Pearl
has followed, and just as he lowers the American
flag, grapples with him. A fight ensues on tho
flag-mast, but Pearl is the victor and sends the
Silent Menace over the edge of the roof to the
pavement far below, then raises the American
flag. Descending to the ground she unmasks the
Silent Menace.
PATHE'S "HER BELuVED ENEMY" (Gold
Rooster" — Thanhouser — Five parts — Mar. 4).—
The cast: Sylvia Leigh (Doris Grey) ; The Man
(Wayne Arey) ; Sylvia's father (J. H. Gllmour);
Dorothy (Gladys Leslie). Directed by Ernest
Warde.
Sylvia Leigh's only recollection of her father
was a dim memory ot a distinguished looking
man who brought her to boarding school when
she was a youngster. From that time he never
came to see her, but letters can. from him
with foreign postmarks stating that "Important
business" kept him away. After her graduation
an old family servant took her to the home she
had never known.
Within a few months her father appeared.
Not the parent she had pictured, but a broken
old man whose mind seemed ham ted by some
shauow from the nast. One day while they
were motoring in the park he suddenly drew
a revolver and, aiming it at a passing auto,
exclaimed, "That man wrecked my life!" But
before he could pull the trigger he fell ex-
hausted from tae effort aad the other car
passed before Sylvia saw his face.
Her fatuer became serLusly ill from the
excitement. On his death-bed he made her
promise to run to earth the man who ruined
his life. With no clues or an inkling of what
the secret was, she attempted to locate him by
an ad in the papers, only to fall into a trap.
A roughly clad youne man came to her rescue.
Some weeks later she was surprised to find this
same young man as a guest at a dance given
by a girl friend. But this time he was clad In
evening dress and perfectly at home among
society.
Then came the blow. 1 incident revealed
him to her as the ma- she had vowed to bring
to atonement. She shadowed him, caught him
in a compromising position, kept him captive
and phoned the police. Thej the fact that she
still loved him ruohed over her. She realized
also that her father's secret was still a mys-
tery. What will ^e do? Keep a death-bed
promise and turn him over to the law or obey
her heart? Love wins out. As a knock comes
on the door she tells him she still loves him
and to escape. But he only smiles, opens t^e
door to the oflcers, who g: -et him familiarly,
and then he mak^ some remarkable disclos-
ures to Sylvia, which brin~ happiness to her
troubled heart.
Canadian Distributors — J. T.
Malone Films, Inc., Rialto
Theatre Bldg., Montreal; All-
features, Ltd., 56 King St., W.,
Toronto.
Radium Gold Fibre Screen, Inc.
LEON SCHLOSINGER, General Manager
220 W. 42d Street, New York City
March 10, 1917
THE MOVING PICTURE WORLD
1677
Classified Advertisements note terms carefully
Remittances must accompany all orders for classified advertisements as follows: One
dollar per insertion for copy containing twenty words or less. Five cents per word on copy
containing over twenty words. Each word to be counted including names and addresses.
NOTICE TO ADVERTISERS:— The Publishers expect that all statements made in every advertisement will bear the strictest investigation.
SITUATIONS WANTED.
AS ASSISTANT, publicity or advertising
manager tor live exhibitor. Photoplay news-
paper and advertising experience. Highest
references. Address Talbott, care Charles Weise
Co., Rockford, 111.
COMPETENT young organist wants position.
Playing pictures preferred. Not under contract
at present time. Address Organist, 944 Coward
PI., Memphis, Tenn.
ASSISTANT cameraman, two years' experi-
ence; also expert still photographer. Best ref-
erences. I., care M. P. World, N. Y. City.
TICKET SELLER or typewriter. Am not
graduate as typewriter, but make good. Also
write and speak German. Go anywhere. Not
afraid of work. Thirty-eight years old. Mrs.
Easton, Box 154, Youngsville, N. Y.
AT LIBERTY — Capable picture theater man-
ager, twelve years' experience, go anywhere,
salary or commission. Address Christian, 30
Covert St.. Brooklyn, N. Y.
BUSINESS OPPORTUNITIES.
FOR SALE — Motion picture studio and plant.
Pull equipment, large building and land. At
Fairfax, California, one hour from San Fran-
cisco. Wonderful climate, beautiful scenery.
California, care M. P. World, N. Y. City.
EXPORT — A firm in India with four branches
and large selling connections is in the market
for films, apparatus, electric accessories and
theatrical equipment. Can use second hand
Elms, serials and one and two reel subjects —
only must be in good condition, not scratched
or damaged. Prefer make arrangement with
American buyer in moving picture line. Re-
sponsible parties only. All particulars first let-
ter. Wellington Bros., Church Gate St., Bom-
bay, India.
THEATER WANTED.
WILL LEASE picture theater, state popula-
tion, number seats, rent, what opposition. Ad-
dress Christian, 30 Covert St., Brooklyn, N. Y.
THEATERS FOR SALE OR RENT.
VAUDEVILLE and moving picture theater
located in city of forty thousand. Seating ca-
pacity eight hundred. Rent twenty-seven hun-
dred dollars a year, very finest equipment. Re-
ceipts eleven hundred to thirteen hundred dol-
lars per week. Price complete six thousand. An
exceptional bargain. Hunt, 339 Brisbane Bldg..
Buffalo, N. Y.
ILL HEALTH compels sacrifice of property,
equipment and business. Established five years,
worth $30,000.00. Price, $20,000.00, $8,000.00
cash necessary. V., care M. P. World, N. Y.
City.
FOR SALE — Two of the best located theaters
in Harrisburg, including properties. One seat-
ing over 600, the other 970. Address 5 So. 13th
St., Harrisburg, Pa.
FOR SALE or rent beautiful, modern money
making picture show, easy terms. Will bear
close investigation. T. V. T., care M. P. World,
N. Y. City.
MOVING PICTURE THEATER for sale, seats
800, in town of 40,000 near New York. Doing
a good business. Partnership disagreement,
reasons for selling. Write F., care M. P. World,
N. Y. City.
EQUIPMENT WANTED.
WE BUY all makes of moving picture ma-
chines. What have you? Monarch Film Serv-
ice, 228 Union Ave., Memphis, Tenn.
EQUIPMENT FOR SALE.
FOR SALE — Slightly used Simplex projectors,
guaranteed perfect and good as new at reason-
able prices. Second-hand Motiograph in good
condition, cheap. Room 206, 1482 Broadway,
N. Y. City.
BARGAINS— Slightly used Simplex, Power's
and Motiograph machine. Lowest prices — fully
guaranteed. Hallberg, 729 Seventh Ave., N. Y.
City.
WHY DOES Richardson recommend "Amber-
lux" lens filters? Write and find out particu-
lars. Price, with slide, $3.50. W. D. Warner,
8 E. Broad St., Columbus, Ohio.
POWER'S 6B, 6A, 6. Simplex type B and
type S. Edison Exhibition model B, model D.
Motiograph and three master model standard
machines. All in perfect condition, can be ob-
tained at low prices. National Carbons, %xl2
in., $6.00 per hundred, 94x12 in., $7.76 per
hundred. Call or write to-day. Picture The-
ater Equipment Co., 1604 Broadway, N. Y. City.
POWER'S 6A hand drive, $110.00, and Power's
6A motor drive, $150.00. Both excellent condi-
tion. Ship collect, privilege examination. J. F.
Gatelle & Co., 231 Main St., Springfield, Mass.
ABSOLUTELY brand new, fully equipped
Power's double dissolving stereopticon with Iris
diaphragm. Cheap. Carl Gilbert, Box 834
Sioux City, la.
BARGAINS in used equipment. (Projecting
and Stereo lenses with all machines.) 2 Power's
6As with new lamp and lamphouse, 14" maga-
zines, D. C. motors, just like new, each, $175.00.
2 Power's 6As, first-class condition, 14" maga-
zines, A. C. or D. C. motors, each, $160.00.
Power's 6, first-class condition, $125.00. 2 1914
model Motiographs, A. C. or D. C. motors, A-l
condition, each $150.00. 2 1913 model Motio-
graphs A. C. or D. C. motors, A-l condition,
each $125.00, 4-16" Oscillating, bracket type,
110 volt, D. C. Wall fans, used one season, each
$10.00. 24" Davidson propeller exhaust fan,
110 volt, D. C, good condition, $50.00. A. C.
to D. C, 220 volt, 35 ampere. Fort Wayne Com-
pensarc, A-l condition, $150.00. 50 Ampere, 110
volt, G. E. Mercury Rectifier, almost new,
$175.00. Electric lighting plant, consisting of
1-15 H. P. St. Mary's Engine belted to Lincoln
10 H. P., 125 V. 80 amp. 1,300 R. P. M. Gen-
erator. Plant now running and in fair condi-
tion. Price, F. O. B., Akron, $400.00. Electric
lighting plant, consisting of Reeves vertical
2 cylinder, 40 H. P. engine, directly coupled to
a 25 K. W. Western Electric generator, 125 V.,
200 amp., 300 R. P. M. switchboard, complete,
with circuit breaker and instruments, air start-
er. A modern plant, used with very light load
about two years running evenings only. Especi-
ally desirable for moving picture theater. Price,
F. O. B., cars Akron, Ohio, $1,600.00. Wur-
litzer piano with flute pipes and Mandolin at-
tachment. Just overhauled. Good condition.
Original cost, $900.00. Price, F. O. B., cars
Akron, Ohio, $400.00. All prices F. O. B., Akron.
Ohio. Terms to suit purchaser. The Theater
Supply Co., 405-7-9 Nantucket Bldg., Akron,
Ohio.
OPERA CHAIRS— 300 twenty-inch, 65c each.
450 lot, 40c each, splendid shape. 3,000 others,
60c up. Atlas Seating Co., 10 East 43d St., N.
Y. City.
CAMERAS, ETC., FOR SALE.
PROFESSIONAL CAMERAS, tripods, per-
forators, printers, developing outfits, rewinders,
Tessars, effects, devices, novelties, experimental
workshop, repair, expert film work, titles. Eb-
erhard Schneider, 14th St. & Second Ave., N. Y.
City.
SEE OUR FULL PAGE ADVERTISEMENT
ON THE INSIDE BACK COVER OF THIS
WEEK'S ISSUE. DAVID STERN CO.
SCHNEIDER, 200-foot, 50 MM. Zeiss Tessar
F :3.5 lens, round dissolve, trick crank, six mag-
azines, carrying case; heavy tripod, panorama
and tilt, $110.00. A Van Collie, Gillespie, 111.
UNIVERSAL, $300.00; Cines No. 4, with tri-
pod, $250,110; Pittman, $96.00; Kinograph,
$60.00 ; tripods, $20.00 to $55.00. Ray, 326 Fifth
Ave., N. Y. City.
FILMS, ETC., WANTED.
"PILGRIM'S PROGRESS," "Parsifal" and
other classic films. State condition, lowest prioe,
paper, cuts, photos. Ray, 25 Clinton St., Brook-
lyn, N. Y.
FILMS, ETC., FOR SALE.
"EAST LYNNE," 6 reels; "The Lure," 5
reels; "An American Gentleman," 5 reels; "For
$5,000 a Year," 5 reels, all in first class con-
dition, full line of posters. Bargains, Queen
City Feature Film Co., 109 W. Fifth St., Cin-
cinnati, Ohio.
FOR SALE — Over two hundred reels film, good
condition ; films with and without paper at $3.00
per reel. Liberty Film Renting Co., 958 Penn
Ave., Pittsburgh, Pa.
FOR SALE — "Last Days of Pompeii," "Rip
Van Winkle," "America" and many others. Send
for list. Federal Feature Film Co., 145 West
45th St., N. Y. City.
WINNIPEG — St. Paul 522 Mile Dog Derby.
Noted drivers and dog teams. About one-half
release ready. Feature Film Co., 27 E. Seventh
St., St. Paul, Minn.
SEND FOR list and prices of single, two reel,
three reel, four and five reel films with and
without posters. Fine condition. Prominent
screen stars. Jas. A. Hoon, 225 Fifth Ave., N.
Y. City.
HAVE 1,000 reels in 1, 2 and 3 reel subjects.
Will buy, sell or exchange. Consolidated Film
Service, 211 Columbia Bldg., Cleveland, Ohio.
PENDLETON ROUND-UP— Typical frontier
days show. New and used prints. Hauck Fea-
ture Film Co., 294 East 56th St., Portland, Oreg.
ADVERTISER has for sale at the biggest bar-
gain ever offered eleven Imperial illustrated
song films, brand new, never used. With each
film there is a good supply of lithographed —
special three and one sheet posters, lobby photo-
graphs, music, orchestrations, in fact, all the
material to exploit as an illustrated song act
or feature. The films are all beautifully tinted
and cost me over two thousand dollars cash.
This is the chance of a lifetime for picture
singers, State rights men or exchanges. The
first man to send me two hundred dollars cash
gets the entire eleven films and all the acces-
sories that go with them. Terms cash or come
here and see them for yourself. Will exchange
for good copy of the feature entitled "The End
of the World," with supply of paper and photos
for same, or will ship single films, one, or as
many as you want, for twenty dollars each. No.
C. O. D. to any person. I am reliable and refer
you to Dominion Express Co. or Imperial Bank.
If you want this bargain, come quick, they will
not last long at this sacrifice. John C. Green^
Temple Theater, Gait, Capada.
MISCELLANEOUS.
WE renew typewriter ribbons for ten cents,.
providing fabric is good. Satisfaction guaran-
teed. Ribbon-Re-Nu Co., Box 114, Elwood, la.
For Your Little Wants in the Moving Picture Industry
the Little Ads in the Classified Department
Will Get You Exceptional Results
Send Your Copy, Accompanied by Remittance— The Rate is 5c. per Word, 20 Words or Less $1.00
In Answering Advertisements, Please Mention the MOVING PICTURE WORLD.
1678
THE MOVING PICTURE WORLD
March 10, 1917
TO CONTENTS
AbramB Pays Respects to Open Booking... 1584
Action of Industry Fast and Furious 1500
Actor In the Early Days, The 1509
Advance in Theater Decoration, The 1512
Advertising for Exhibitors 1559
"America Is Ready" (M-C.) 1588
American's President Talks of Ten Years. 150U
Ascher Brothers Chicago Circuit, The 1572
At the Leading Picture Theaters 1552
Australian Note 1608
Avoid Suspicion of Graft 1542
"Back of the Man" (Triangle) 1587
Basic Business Principles Should Govern.. 1499
"Betsy's Burglar" (Triangle) 1587
Besserer, Eugenie 1549
Big Profits. Ten Years Ago 1511
Boston's Big Community Theater Opens.. 1641
Brooklyn Ball a Winner 1548
Buffalo, Co-operation Keynote in 1640
Calendar of Dally Program Releases 1658
Canada's First Exhibitor 1498
Campbell, Webster, In "Truth Triumphant" 1558
Censorship Discussed in Lansing 1647
Censorship Talk in Louisville 1648
Changes in Ten Years, Some Notable.... 1488
Chicago News Letter 1555
Cleveland Exchanges, Changes Among 164C
Comments on the Films 1592
Commercialized or Subsidized 1541
Couldn't Get Film, Opened Exchange 1501
Dallas, Gertrude, With Thanhouser 1558
Death Toll for the Decade 1528
Days of Worry, Those of a Decade Ago.. 1503
Decade of Educational Advancement, A... 1536
Denver's Newest Downtown Theater Opens 1655
Development of Exhibition 1497
Development of the Gaumont Company.... 1532
Directing in Other Days Was No Snap 1522
"Empress, The" (Pathe) 1585
Evans, Thomas. An Early Bird 1544
Every Year Like Ten, Says Universal Man. 1533
Exchange Fails, Ties Up Deposits 1542
Exhibitor's Interesting Ramble 1511
Expressage, Both Ways 1651
Facts and Comments 1539
"Fatty" Arbuckle on Way East 1550
Filling the Raw Film Demand 1513
"Fortunes of Flfi, The" (Lasky) 1590
France Is General Manager 1552
From a Pennsy Barroom to the Rialto.... 1512
From Flickers to Steady-as-a-Rock 1495
"Gates of Doom, The" (Universal) 1589
Glimpse Into the Past, The 1527
Greatest Force In World for Progress 1508
Great Works of Pathe Freree 1529
Haslan, Kenneth D., Joins Fine Arts 1554
"Hell" Morgan's Girl" (Bluebird) 1590
How a Film Exchange Started 1534
How the First "Independent" Started 1518
How the World Has Grown 1538
If You See That Film, We'll Tell Your Wife 1649
Independent Production Made Balboa 1520
Industry Owes Much to Good Projection.. 1493
"Intrigue" (Vitagraph) 1586
Kalem's Achievements As Pioneer 1504
Kalem Signs Ham and Bud 1554
Kansas City Movie Ball Is Shaping Up... 1653
King Goes to South America 1584
Lindsay, Vachel, on the Photoplay 1583
Looking Back 1506
Looking Over the Files of the World 1484
List of Current Film Release Dates
1680, 1682, 1684, 1686
Manufacturers' Advance Notes 1595
Mace, Fred, Dead 1550
Miller, Vic, Cinematographer 1538
"Mirror of Fear, The" (Kalem) 1588
Missouri Censorship Hangs Fire 1650
Motion Picture Educator 1569
Motion Picture Exhibitor 1546
Motion Picture Photography 1567
Motion Picture Studios of California 1599
"Moral Code, The" (Art Dramas) 1587
Music for the Pictures 1568
"My Fighting Gentleman" (Mutual) 1589
New Orleans, Distinctive Picture in 1652
New Theater Will Seat 6,000 1642
News of Los Angeles and Vicinity 1551
No Longer Unhonored and Unsung 1519
No Other Business Would Stand Censorship 1543
Notes of the Trade 1640
Old Cooper-Hewitt Light 1574
Oklahoma Convention 1547
One Decade of Picture Acting 1510
"On Record" (Lasky) 1586
Optimistic Mechanical Outlook 1514
"Passion" (McClure) 1586
Persuading Actors into Pictures 1516
"Phantom Mine, The" (Kalem) 1588
Photoplaywright, The
Photoplay Writing, Then and Now 14
Pittsburgh Filmdom Notes 1644
Popular Picture Personalities 1571
"Price She Paid, The" (Selznlck) 1588
"Pride and the Devil" (Art Dramas) 1590
"Promise, The" (Metro) 1588
Programs of Variety Will Come Back Again
Projection Department
Projection Light
Projection, Past and Present 14
Province Uses Shows to Urge Recruiting.
Random Shots About Export 15
"Red Night" (Pathe)
Reminiscences of Pictures Babyhood Days.
Reviews of Current Productions 15
Rockford Has Sunday Shows as Formerly. 16
Rocky Mountain Screen Club Rewards
Huffman 16
"Secret of Eve, The" (Metro)
Short Story of Large Contracts, A
Showing Pictures Under Fine Conditions.. 14!
Signs of Co-operation 1650
Slim Days in Keystone Beginnings 1539
Small Town Exhibitor. The 1531
Song Slide, The Little Father of Photo-
drama 1520
Southern Exhibitors Organize 1548
Southerners Organize Exchange 1554
Spokane, Hope for Admission Raise in 1655
Story of the Beginning 1481
Stories of the Films 1660
Sunday Shows Win 1550
Ten Years of Film Advertising 1489
Ten Years of Film Publicity 1530
Thoughts of a Jellyfish 1541
"Tiger- Woman, The" (Fox) 1585
Toast to Those Who Made Mistakes 1525
Toronto, Congestion Troubles Film Men 1645
Turning of the Ways, The 151
Twelve Years in One Studio 15
Twenty-four Years In the Picture Business. 1520
Upstate Man Champions Sunday Shows.
We Are Facing Facts, Not Theories IB
"Web of Desire, The" (World) 15
We're at the Dawn
What to Say to Your Lawmakers 15
What Theater Men Are Doing 149
What the World's Initial Number Contalned.14
When the Field Was Fresh
Wisconsin Senate Passes Option Bill 1651
KNOWLEDGE BRINGS SUCCESS
Messrs. Exhibitor, Exchangeman, Operator,
and Film Men Everywhere: — The moving picture
business is one of the youngest but one of the lead-
ins industries of the world to-day. We may well be
proud to be connected with it. Are you keeping up? Do
you know all about it? It will yield larger returns for
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March 10, 1917
THE MOVING PICTURE WORLD
1679
TO ADVERTISERS
CARBONS AND CARBON ACCESSORIES.
Jones & Cammack 1674
National Carbon Co 1685
Speer Carbon Co 1687
CHAIR AND SEATING MANUFACTUR-
ERS.
Steel Furniture Co 1668
ELECTRICAL. & MECHANICAL, EOUIP.
American Auto-Arc Co., Inc 1689
Amusement Supply Co 1578
Balrd, C. R.. Co 1675
Bell & Howell Co 1578
Calehuff Supply Co 1692
Fulton, E. E 1692
Globe Ventilator Co 1691
Hallberg, J. H 1694
Hertner Electric & Mfg. Co 1662
Hommel, Ludwig & Co 1690
Lucas Theater Supply Co 1668
Northwestern Electric Co 1578
Porter, B. F 1692
Strelinger, Chas. A 1662
Swabb, Lewis M 1672
Typhoon Fan Co 1672
Wagner Electric Mfg. ,Co 1687
FILM EXCHANGES.
Bradenburgh, G. W 1692
LENS MANUFACTURERS.
Bausch & Lomb Optical Co 1691
Gundlach-Manhattan Optical Co 1687
MANUFACTURERS OF MOVING PIC-
TURES.
Art Dramas, Inc 1468-69
Artcraft Pictures Corp 1440-41
Balboa Amusement Producing Corp.,
Colored Insert
Beecroft, Chester 1467
Bluebird Photo Plays, Inc Colored Insert
Cardinal Film Corp 1439
Chapin, Benj 1430
■Christie Film Co 1618
Clune Producing Co 1668
Consolidated Film Co 1681
Corona Cinema Co...; 1621
Educational Films Corp. of America 1435
Enlightenment Photoplay Corp 1475
Essanay Film Mfg. Co 1431, 1476-77
Fox Film Corp 1438
Frieder Film Corp 1620
Friedman Enterprises, Inc 1448-49
Frohman Amusement Corp 1436-37
Gaumont Co 1462
General Film Co 1479
Gold Medal Photoplayers 1471
Goldwyn Pictures Corp 1444-45
Grafton Film Publishing Co 1668
Grossman, H., Distributing Co 1470
Hawk Film Co 1460
Horsley, David, Productions 1615
Ince, Thos. H 1613-14
Ivan Film Productions, Inc 1461
Kalem Co 1480
La Salle Film Co 1474
L-KO Motion Picture Corp 1616
Metro Pictures Corp Colored Insert
"Mothers of France" 1446
Mutual Film Corp — Colored Insert, 1463-65, 1581
National Drama Corp 1668
Paragon Films 1454-55
Paramount Pictures Corp 1442-43
Pathe Exchange, The, Inc Colored Insert
Selig Polyscope Co 1478
Selznick, Lewis J., Enterprises 1452-53
Superfeatures, Inc 1447
Triangle Pictures Corp 1456-57
Ultra Pictures Corp 1458-59
Universal Film Mfg. Co 1432-34
Vogue Films, Inc 1466
Wark Producing Corp 1472-73
World Film Corp 1450-51
MISCELLANEOUS.
All Star Features Dist., Inc 1619
American Bioscope Co 1580
Automatic Ticket Selling & C. R. Co 1688
Bidwell & Larraine 1692
Berner, H. S., & Co 1689
Bioscope, The 1689
Cine Mundial 1656
Classified Advertisements 1677
Corcoran, A. J 1683
Crystal Photoplays Corp 1664
Duhem Mot. Pict. Mfg. Co 1693
Eastman Kodak Co 1691
Erbograph Co 1673
Evans Film Mfg. Co 1692
Federal Sign System 1576
General Film Co 1664
Gunby Bros 1668
Hamburg 1580
Holcomb & Hoke Mfg. Co 1685
II Tirso Cinematografo 1692
Indiana State Exhibitors' Association 1689
Kraus Mfg. Co 1672
Kinematograph Weekly, The 1664
Lee, Jos. F 1681
Marion, Louise M 1690
Moore, Wm. N 1668
M. P. Directory Co 1693
M. P. Electricity 1690
National Ticket Co 1670
"Organist," care M. P. World 1668
Pacific Tank & Pipe Co 1664
Publicity Clock Co 1680
Richardson, F. H 1689
Richardson's M. P. Handbook 1688
Rosenberg, Mr 1688
Ross & Co 1690
Rothacker Film Mfg. Co 1582
Schiller Metal Sign Co 1578
Schwartz Films 1578
Slipper, J., & Co 1693
Solidhed Tack Co 1662
Standard M. P. Co 1576
Superior Films, Inc 1662
Williams, A. F 1664
Willis & Inglis 1657
MOVING PICTURE CAMERAS.
Burke & James, Inc 1580
DeVry Corp., The 1576
Gennert, G 1683
Stern, David, Co 1695
MOVING PICTURE PROFESSIONALS.
Allison, May 1635
Apfel, Oscar 1633
Barker, Reginald -•. Colored Insert
Bartlett, Lanier 1628
Beal, Frank 1631
Blystone, Jack & Howell, Alice 1629
Brunton, Robert 1627
Campbell, Colin 1632
Clary, Charles 1625
Corbin, "Baby" Virginia 1626
Cuneo, Lester 1633
Dalton, Dorothy Colored Insert
Dean, Jack 1631
Dillon, Edward 1636
Edwards, Walter 1610
Farnum, Dustln 1622
Fa wcett, George 1632
Galvey, Jack J 1631
Green, Alfred E 1632
Gunn, Charles 1628
Ham Comedies 1629
Hart, William S 1627
Ince, Thos. H Colored Insert
Irvine, Clarke 1633
Jose, Edward 1665
Katterjohn, Monte M 1611
Lincoln, E. K 1663
Livingston, Jack 1628
Lloyd, Frank, and Foster, Billy 1625
Lockwood, Harold 1634
Love, Bessie 1636
Lucas, Wilfred 1636
Lyons, Eddie and Lee, Norman 1630
Mann, Hank & Co 1623
McRae, Henry 1637
Meredith, Bess 1636
Mix, Tom & Co 1624
Mong, William V 1630
Monogram Films • . . . .1617
Otto, Henry Colored Insert
Ray, Charles 1612
Roach, Joseph Anthony 1631
Sloman, Edward 1626
Smalley, Philips & Weber, Lois. .Colored Insert
Stallings, Chas. T . 1633
Stanton, Richard 1625
Stonehouse, Ruth 1631
Stowell, William 1637
Swickard, Charles 1637
West, Raymond B 1609
Willat, Irvin V 1628
MUSIC AND MUSICAL INSTRUMENTS.
American Photo Player Co 1667
Deagan, J. C 1579
Sinn, Clarence E 1666
Wurlitzer, Rudolph, Co 1671
POSTERS AND FRAMES.
Illinois Lithographing Co 1578
Menger & Ring 1662
Newman Mfg. Co 1688
PROJECTION MACHINE MANUFACTUR-
ERS.
American Standard M. P. Mch. Co 1662
Enterprise Optical Mfg. Co 1575
Power, Nicholas Co 1696
Precision Mch. Co 1659
Stern Mfg. Co 1690
PROJECTION SCREEN MANUFACTUR-
ERS.
Castle & Rowley 1688
Genter, J. H., Co., Inc 1693
Gold King Screen Co 1669
Minusa Cine Products Co 1693
Radium Gold Fibre Screen, Inc 1676
STEREOPTICON SLIDES.
Novelty Slide Co 1693
THEATRICAL ARCHITECTS.
Decorators' Supply Co 1577
W-MWIML
A monthly publication, printed in
Spanish and devoted exclusively to the
interests of the moving picture indus-
try throughout South America and
Spanish-speaking countries.
MORE than 5,000 exhibitors and film buyers
in Latin America receive our publication
monthly. Is it possible that you are not interested
in this new market?
ADVERTISING RATESi $50 A PAGE
CINE-MUNDIAL
17 Madison Avenue
New York
1680
THE MOVING PICTURE WORLD
March 10, 1917
List of Current Film Release Dates
(For Daily Calendar of Program Releases See Page 1658.)
UlUGHATH.
(Serial No.)
The Conscience of Hassan Bey (Re-
Issue — Drama) 21545
His Wife's Story (Reissue — Two parts
parts — Drama) 21549
Two Men of the Desert (Reissue —
Drama) 21571
The Rehearsal (Reissue — Two parts —
Drama) 21579
BSSANAY.
Canlmated Nooz Pictorial No. 22 (Car-
toon Comedy), and Yosemlte Valley
No. 2 (Scenic) 21621
The Wide. Wrong Way (Fifth of "Is
Marriage Sacred?" — Two parts —
Drama)
The Little Missionary ("Black Cat
Feature" — Two parts — Drama) 21637-38
One on Him (Comedy), and Scenic on
same reel 21640
The Sinful Marriage (Sixth of "Is
Marriage Sacred?" — Two parts —
Drama) 21651-52
What Would You Do? "Black Cat Fea-
ture's—Two parts — Drama) 21660-61
Canlmated Nooz Pictorial, No. 23 (Car-
toon Comedy), and Alaskan Scenic
on same reel
The Magic Mirror (Seventh of "Is Mar-
riage Sacred?" — Two parts — Dr.)
Three Ways Out ("Black Cat Feature"
— Two parts — Drama)
Mr. Wright in Wrong (Comedy)
Is Marriage Sacred? (No. 8, "Shifting
Shadows" — Two parts — Drama) 21696-97
The Hoodoed Story ("Black Cat Fea-
ture"— Two parts — Drama) 21706-7
Canlmated Nooz Pictorial No. 24 (Car-
toon Comedy) 21709
Alaskan Scenio on Same Reel 21709
Is Marriage Sacred? (No. 9, "Deser-
tion and Non-Support" — Two parts —
Drama) 21715-16
The Lighted Lamp (Black Cat Feature — Two
parts — Drama).
All in a Day (Cartoon Comedy), and an Alaskan
Scenic on same reel.
Is Marriage Sacred? (No. 10, "Ashes on the
Hearthstone" — Two parts — Drama).
A Four-Cent Courtship (Black Cat Feature —
Two parts — Drama).
Canimated Nooz Pictorial, No. 25 (Cartoon Com-
edy), and British Columbia (Scenic).
The Extravagant Bride (No. 11 of "Is Marriage
Sacred?" — Two parts — Drama).
The Invisible Web (Black Cat Feature — Two
parts — Drama).
Tiny, Slim and Fat (Cartoon Comedy), and
British Columbia Scenic on same reel.
Is Marriage Sacred? (No. 12, "The Vanishing
Woman" — Two parts — Drama).
FORTUNE PHOTOPLAYS.
Inspiration of Harry Larrabee.
Mentioned in Confidence.
21663
21671-72
21682-83
21685
KALEM.
The Fireman's Nemesis (No. 114 of
"The Hazards of Helen" — Drama) . . 21C32
Cupid's Caddies (Comedy) 21(539
The Homesteader's Feud (No. 23 of
"The Girl from Frisco" — Two parts
—Drama) 21641-42
The Black Circle (No. 14 of "Grant,
Police Reporter" — Drama) 21645
The Wrecked Station (No. 115 of "The
Hazards of Helen" — Drama/ 21653
The Blundering Blacksmiths (Com.).. 21662
Wolf of Los Alamos (No. 24 of "The
Girl from Frisco" — Two parts — Dr.) 21664-65
The Violet Ray (No. 15 of "Grant,
Police Reporter" — Drama) 21668
The Railroad Claim Intrigue (No. 116
of "The Hazards of Helen" — Dr.)... 21676
The Safety Pin Smugglers (Comedy). 21681
The Dominion of Fernandez (No. 25
of "The Girl from. Frisco" — Two
parts — Drama) 21686-87
The Net of Intrigue (No. 16 of "Grant,
Police Reporter" — Drama) 21693
The Death Siding (No. 117 of "The
Hazards of Helen" — Drama) 21700
Ghost Hounds ( Comedy) 21708
The Trap (.\'o. 17 of "Grant, Police
Reporter" — Drama) 21712
The Prima Donna's Special (Drama).. 21717
The Model Janitor (Comedy).
Winged Diamonds (No. 18 of "Grant, Police
Reporter" — Drama) .
The Sidetracked Sleeper (No. 119 of "The Haz-
ards of Helen — Drama).
A Flyer in Flapjacks (Comedy).
The Screened Vault (No. 19 of "Grant, Police
Reporter" — Drama).
The Black Rider of Tasajara (an episode of
"The American Girl" — Two parts — Drama).
In the Path of Peril (an episode of "A Daugh-
ter of Daring" — Drama).
SELIG.
Starring in Western Stuff (Two parts
— Comedy-Drama) 21614-15
Selig-Tribune No. 3 (Topical) 21617
Selig-Tribune No. 4 (Topical) 21625
The Making of Bob Mason's Wife (Dr.) 21633
Delayed In Transit (Two parts — Com.) 21633-34
Selig-Tribune No. 5 (Topical) 21C36
Selig-Tribune No. 6 (Topical) 21643
Cupid's Touchdown (Comedy) 21654
On Italy's Firing Line (Three parts —
Drama) 21655-56-57
Selig-Tribune No. 7 (Topical) 21659
Selig-Tribune No. 8 (Topical) 21006
The Luck That Jealousy Brought (Dr.) 21677
Inst and Found (Two parts — Dr.).... 21678-79
Selig-Tribune No. 9 (Topical).
Selig-Tribune No. 10 (Topical) .
The Saddle Girth (Drama)
21081
210SS
21701
Cupid's Thumb Print (Two parts —
Drama) 21702-8
Si'iig-'trinune Ho. 11 (Topical) 21706
Selig-Tribune No. 12 (Topical) 21710
A Strang Adventure (Drama) 21718
The Redemption of Red Mullin (Two parta —
Drama).
Selig-Tribune No. 13 (Topical).
Selig-Tribune No. 14 (Topical).
For Reward of Service (Comedy — Drama).
The Great Treasure (Two parts — Drama).
Selig-Tribune No. 15 (Topical).
Selig-Tribune No. 16 (Topical).
A Brother's Sacrifice (Drama).
VIM FEATURE COMEDY.
21047
21867
21070
21680
21004
War Correspondents (Comedy)
The Love Bugs (Comedy)
It's All Wrong (Comedy)
The Other Girl (Comedy) ,
A Job for Life (Comedy)
Nora Declares War (Comedy).
The Newlyweds' Mistake (Comedy).
Happy Nat's Dilemma (Comedy).
Art and Paint (Comedy).
Harry's Pig (Comedy).
Seeing Double (Comedy).
This Is Not My Room (Comedy).
A Deal in Furniture (Comedy).
Deep Stuff (Comedy).
Willie Walrus Pays Alimony (Comedy).
VITA GRAPH.
The Suitor of Slam (No. 5 of "The
Dangers of Doris" — Broadway Star
Feature — Comedy-Drama) 21714
The Vagabond (Drama) 21658
The Burlesque Blackmailers (6th of
"The Dangers of Doris" Comedy)
Drama — Broadway Star Feature) . . .
His Little Spirit Girl (Comedy) 2100*
The Valley of Lost Hope (Three parts —
Drama) 21673-74-75
The Gang (No. 7 of "The Danger* of
Doris" — Comedy — Drama — Broadway
Star Feature)
The Seventh Son (Drama).
The Footllght Lure (No. 6 of the "Dangers of
Doris" — Comedy — Drama) .
Missing (Two parts — Drama).
The Meeting (Drama).
The Gang (No. 7 of the "Dangers of Doris" —
Comedy — Drama) .
Up and Down (No. 8 of "The Dangers of Doris"
— Comedy-Drama) .
Dimple's Baby (Two parts — Comedy-Drama).
KNICKERBOCKER STAR FEATCRH.
The Room of Mystery (Three parts —
Drama) 21048-49-50
Crnpeort Trail (Throe parts — Dr.1 .. .21690-91-92
The Beloved Vampires (Three parts — Drama).
OFFICIAL WAR FILMS. INC.
February — The War.
PUBLICITY ADVERTISING
CLOCK
Increase your receipts
from $75 to $100 monthly
auto-
Pat. No. 1,146,839
Other Patents Pending
Correct time before the eyes of your patrons with advertisements changing
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A necessity and advertising medium combined.
NOW OPERATING IN 50 THEATRES OF GREATER NEW YORK AND OTHERS THROUGHOUT THE ,
Every Clock Guaranteed. UNITED STATES AND HAWAII Write for partjcu £2,"
PUBLICITY CLOCK COMPANY, Inc. World Tower Building New York City
If It's Saleable Among Motion Picture People
The Quickest and Easiest Way to Find a Buyer Is to
ADVERTISE IN THE MOVING PICTURE WORLD
Circulation Plus the Confidence and Esteem of Those Among Whom It Circulates
Makes the Moving Picture World the Best Advertising "Buy" in Its Field
Rates and Detailed Information Cheerfully Sent Upon Request
March -10, 1917 THE MOVING PICTURE 'WORLD' 1681
MR. STATE RIGHT BUYER
When in doubt of the merit, price or value of film offered on the
open market, let me advise or purchase it for you.
Producers of Independent Features
Intending to dispose of their product on the State Right or Open
Market basis. — I will negotiate the sales and distribution of your
features, thereby giving you the benefit of my expert knowledge of
this branch of the industry.
DO YOU NEED CAPITAL?
I am in a position to finance any bona fide motion picture propo-
sition now held back by lack of funds.
I will pay cash for unreleased negatives and cold copies of fea-
ture films.
■ I IVL LI LJ L H H New York Representative for Principal Film
*l v/KJijl A I 1 • I il iJLi Exchanges of United States and Europe
1476-1480 Broadway, Suite 1103, New York
EXHIBITORS IN SSffiBK™
NEVADA
Increase your box office receipts by booking our open market features.
All features purchased from the independent market where merit and quality
rule.
CONTROLLING EXCLUSIVELY FOR CALIFORNIA, ARIZONA AND
NEVADA.
Ditmars Living Book of Nature
Presenting studies in animal life. A novelty which will make your theatre
the talk of the town. A feature at the Strand Theatre, New York, each week
for the past five months.
Our Educational Scenic and Travel Films
are used in all leading theatres in United States. Receive more publicity,
cause more talk, create more prestige and standing than many of the so-
called features. Can be used with any program. Why not yours?
CONSOLIDATED FILM CORP.
818 South Olive St., MARION KOHN, Gen. Manager 1 1 6 Golden Gate Ave.,
Los Angeles Cal. JOSEPH F. LEE, New York Representative San Francisco, Cal.
In Answering Advertisements, Please Mention the MOVING PICTURE WORLD.
1682
THE MOVING PICTURE WORLD
March 10, 1917
List of Current Film Release Dates
ON UNIVERSAL AND MUTUAL PROGRAMS
(For Daily. Calendar of Program Releases See Page 1658.)
Universal Film Mfg. Co.
ANIMATED WEEKLY
Feb. 14— Number 59 (Topical).
Pab. 21— Number 60 (Topical).
Peb. 28— Number 61 (Topical).
Mar. 7— Number 62 (Topical).
Mar. 14 — Number 63 (Topical).
BIO U.
Peb. 9 — The Crimson Arrow (Two parts — Dr.).
Peb. IB — The Half -Breed* Confession (Drama).
Feb. 22 — Tbe Man Wbo Saved the Day (Two
Parts — Drama).
Peb. 23 — Heroes of the Plains (Drama).
Mar. 2 — A Battle of Wits (Two parts — Dr.).
Mar. 4 — Burled Alive (Drama).
Mar. 7 — A Soldier's Dream (Drama).
Mar. 8 — Good for Nothing Gallagher (Drama).
Mar. 15 — For Honor's Sake (Drama).
Mar. 18 — The Hidden Danger (Two parts — Dr.).
BISON.
Feb. 10 — Ths Outlaw and the Lady (Two parts
— Drama).
Feb. 17 — John Osborn's Triumph (Two parts —
Drama).
Peb. 24 — The Come Back (Two parts — Drama).
Mar. 3 — The Tornado (Two parts — Drama).
Mar. 10 — Tbe Drifter (Two parts — Drama).
Mar. 17 — Roped In (Two parts — Drama).
GOLD SEAL.
Peb. 6 — Won by Grit (Three parts — Drama).
Pab. 13 — The Indian's Lament (Three parts —
— Drama).
Feb. 20 — The Great Torpedo Secret (Three parts
— Drama).
Feb. 27 — Mary from America (Threo parts —
Comedy-Drama).
Mar. 6 — Desperation (Three parts — Drama).
Mar. 13— The Common Sin (Three parts — Dr.).
Feb.
Feb.
Mar.
Mar.
Mar
Mar
Mar.
Mar.
Mar.
Jan.
Feb.
Feb.
Feb.
Feb.
Mar.
Mar.
Mar.
Feb.
Feb.
Feb.
Feb.
Mar.
Mar.
Mar.
Mar.
IMP.
28 — The Folly of Fanchette (Two parts —
Drama).
25 — A Dangerous Double (Two parts-
Drama).
1 — An Hour of Terror (Drama).
2 — Evil Hands (Drama).
4 — Tangled Threads (Two parts — Dr.).
0 — The Perils of the Secret Service (Ep-
isode No. 1, "The Last Cigarette" —
Two parts — Drama).
11 — The Man of Mystery (Two parts — Dr.).
14 — Sins of a Brother (Drama).
16 — The Perils of the Secret Service (Epi-
sode No. 2, "The Clash of Steel" —
Two parts — Drama).
JOKER.
27 — Love Me, Love My Biscuits (Com.).
8 — His Coming Out Party — Comedy).
10— Out for the Dough (Comedy).
17— Mule Mates (Comedy).
24 — Rosle's Rancho (Comedy).
3 — Passing the Grip (Comedy).
10 — Wanta Make a Dollar (Comedy).
17 — Art Aches (Comedy).
LAHMMLm,
10 — A Studio Cinderella (Drama).
16 — The Fourth Witness (Two parts —
Drama).
17 — Broken Hearted (Drama).
21 — Sin Una toned (Drama).
S — Undoing Evil (Drama).
8 — The Human Flame (Drama).
14 — Where Glory Walts (Two parts — Dr.).
17 — Racing Death (Drama).
L-KO.
Jan. 24 — The Battle of "Let's Go" (Two parts
— Comedy).
Jan. 81 — Faking Fakers (Two parts — Com.).
Feb. 7 — That Dawgone Dog (Two parts — Dr.).
Feb. 14 — The End of a Perfect Day (Comedy).
Feb. 16 — Brave Little Waldo (Comedv).
Fob. 21 — After the Balled Up Ball (Two parts-
Comedy)
Feb. 28 — Spike's Blzry Bike (Two parts — Com.).
Mar. 7 — Fatty's Feature Flllum (Two parts —
Comedy).
Mar. 14 — Summer Boarders (Comedy).
Mar. 16 — Love on Crutches (Comedy).
NHS TO R.
Jan. 22 — A Maeoroni Sleuth (Comedy).
Jan. 29 — Why Undo (Comedy).
Feb. 6 — His Wife's Relatives (Comedy).
Feb. 12 — A Hasty Hazing (Comedy).
Feb. 19 — Down Went the Key (Comedy).
Peb. 26— A Million in Sight (Comedy).
Mar. 6— A Bundle of Trouble (Comedy).
Mar. 12 — Some Specimens (Comedy).
POWBK8.
Feb. 18 — Mr Fuller Pep — He Doei Some Quick
Moving (Cartoon Comedy).
— Drama of the Orient (Dorsey Educa-
tional).
Feb. 25 — A Day In the Life of a Dog (Cartoon
— Comedy).
— The Burled Treasures of Ceylon (Dorsey
Educational).
Mar. 4 — Mr. Fuller Pep — An Old Bird Pays
Him a Visit (Cartoon Comedy).
— The Land of Buddha (Dorsey Edu.).
Mar. 11 — Mr. Fuller Pep — His Day of Rest
(Cartoon Comedy).
— The Mysterious City (Dorsey Educa-
tional).
Mar. 18 — The Tail of Thomas Kat (Cartoon
Comedy) and Foreign Legations In
China (Dorsey Educational).
RED FEATHER.
Jan. 22 — Heart Strings (Five parts — Drama),
Jan. 28 — Love Aflame (Five parts — Drama).
Feb. 5 — Me and M' Pal (Five parts — Drama).
Feb. 12 — The Terror (Five parts — Drama).
Feb. 19— The War of the Tongs (Five parts —
Drama).
Feb. 26— The Girl and the Crisis (Flvo parts—
Drama).
Mar. 5 — The Gates of Doom (Five parts — Dr.).
Mar. 12 — The Girl Who Lost (Drama) and
Border Wolves (Five parts — Dr.).
RBI.
Feb. 4 — Life's Pendulum (Two Parts — Drama).
Feb. 8 — The Melody of Death (Two parts —
Drama).
Feb. 11— In tbe Shadows of Night (Drama).
Feb. 22 — The Keeper of the Gate (Drama).
Feb. 25— Lost In tbe Streets of Parts (Drama).
Mar. 1 — The Rented Man (Two parts — Dr.).
— The Funicular Railway of the Nloson
(Edu.).
Mar. 8 — The Amazing Adventure (Two parts —
Drama).
Mar. 11 — It Makes a Difference (Drama).
VICTOR,
Feb. 9 — The High Cost of Starving (Comedy).
Feb. 13 — The Girl of the Hour (Comedy).
Feb. 15— Tbe Losing Winner (Two parts— Dr.).
Feb. 20 — Tbe Fireman's Bride (Comedy — Dr.).
Feb. 22 — The Heart of Mary Ann (Comedy —
Drama).
Feb. 23 — A Bare Living (Comedy).
Feb. 27 — A Novel Romance (Comedy-Drama).
Mar. 1 — They Were Pour (Comedy).
Mar. 6 — Good Morning Nurse (Comedy).
Mar. 9 — The Beauty Doctor (Comedy).
Mar. 13 — A Woman In the Case (Comedy).
Mar. 15 — Dorothy Dares (Two parts — Comedy).
UNIVERSAL SCREEN MAGAZINE.
Feb. 16 — Number 7.
Mar. 2 — Number 8.
Mar. 9 — Number 9.
Mar. 16 — Issue No. 10 (Educational).
UNIVERSAL SPECIAL FTEATURE,
Feb. 18 — Robinson Crusoe (Three parts).
Feb. 16 — The Purple Mask (Episode No. 8, "The
Secret Adventure" — Two parts —
. Drama).
Feb. 25 — The Purple Mask (Episode No. 9,
"A Strange Discovery" — Two parts
— Drama).
Mar. 4 — The Purple Mask (Episode 10, "The
House of Mystery" — Two parts —
Drama).
Mar. 11 — The Purple Mask (Episode No. 11,
"The Garden of Surprise" — Two
parts — Drama).
Mar. 18 — The Purple Mask (Episode No. 12,
"The Vault of Mystery" — Two parts
— Drama).
Mar. 18 — The Voice on the Wire (Episode No. 1,
"The Oriental Death Punch" — Two
parts — Drama) .
Mutual Film Corp.
AMERICAN.
Feb. 8 — Nature's Calling (Drama).
Feb. 10— Tbe Old Sheriff (Drama).
Feb. 16— Calamity Anne's Legacy (Drama).
Feb. 17 — The Hermit's Hoard (Drama).
Mar. 2 — Calamity Anne's Protege (Comedy).
Mar. if — Cupid and a Brick (Comedy — Drama).
CUB.
Feb. 1 — Jerry and His Pal (Comedy).
Feb. 8— Jerry's Big Raid (Comedy).
Feb. 15 — Jerry's Big Mystery (Comedy).
Feb. 22 — Jerry's Brilliant Scheme (Comedy).
Mar. 1 — Jerry's Romance (Comedy).
Mar. 8 — The Flying Target (Comedy).
NIAGARA FILM STUDIOS.
Feb. 14 — The Peril of Our Girl Reporters (Epi-
sode No. 8 of "Birds of Prey" — Two
parts — Drama).
Feb. 21— The Peril of Our Girl Reporters (Epi-
sode No. 9, "Misjudged" — Two
part s — Drama).
Feb. 28 — The Peril of Our Girl Reporters (No.
10, "Taking Chances" — Two parts —
Drama).
Mar. 7 — The Peril of Our Girl Reporters (No.
11, "The Meeting" — Two parts-
Drama).
GAUMONT.
Feb. 27— Tours Around the World, No. 17 (Sub-
jects on Reel : Vienna ; Gota Elf
River; Sweden; Toledo, Spain
(Travel).
Feb. 28 — See America First, No. 77 (Subject on
Reel: Battlefields of Chlckamauga;
Chattanooga (Scenic), and "The
Elusive Idea" (Kartoon Komlc).
Mar. 4 — Reel Life, No. 44 (Subjects on Reel:
Industries of an Arab ; Conch Artis-
try ; Novel Jewelry from Sea Ob-
jects; Will This Cure Cancer?
Criminal Cuteness ; Making a Rub-
ber Shoe — Mutual Film Magazine).
Mar. 6 — Tours Around the World, No. 18 (Sub-
jects on Reel : Munich, Germany ;
Schonbrunn Castle ; Vienna, Rust-
chuk, Bulgaria — Travel).
Mar. 7 — See America First, No. 78 (Subjects
on Reel : Oregon's Rocky Coast
— Scenic ; and "Rastus Runs Amuck"
— Kartoon Komlc).
Mar. 8 — Reel Life, No. 45 (Subjects on Reel:
From Trapper to Wearer; Stimulat-
ing the Appetite of the Tired Busi-
ness Man ; Artistic Vases ; The Pell-
can Mutual — Film Magazine).
MONOGRAM
Feb. 12 — The Adventures of Shorty Hamilton
(No. 5. "Shorty Turns Wild Man"—
Five parts — Drama).
Feb. 18 — The Adventures of Shorty Hamilton,
No. 6 (Shorty Promotes His Lot*
Affair — Two parts — Drama).
Feb. 26 — The Adventures of Shorty Hamilton
(No. 7, "Shorty Hooks a Loan
Shark" — Two parts — Drama).
Mar. 5 — The Adventures of Shorty Hamilton
(No. 8, "Shorty Traps a Lottery
King" — Two parts — Drama) .
MUTUAL.
Jan. 28 — Uncle Sam's Defenders, No. 4 ♦'Afloat
and Ashore" (Topical).
Feb. 2 — Scouts of the Sea and Sky (No. 8 of
"Uncle Sam's Defenders" (Top.).
Feb. » — Uncle 8am's Defenders, (No. 8, "Bull-
dogs of the Deep" (Topical).
MUTUAL WBRKLT.
Feb. 14— Number 111 (Topical).
Feb. 21 — Number 112 (Topical).
Feb. 28 — Number 113 (Topical).
Mar. 7— Number 114 (Topical).
Mar. 14 — Number 115 (Topical).
Mar. 21— Number 11R (Topical).
Mar. 28— Number 117 (Topical).
{Mutual Releases continued on page 1684.)
March 10, 1917
THE MOVING PICTURE WORLD
1683
"BEFORE THE WAR
$250.00
Was the price of this Photo Cines Professional Camera which we honestly be-
lieve was at that time the best possible value obtainable. As the price has not
been advanced, all must agree it is wonderful value now.
The Photo Cines No. 4 Outfit
includes Camera, Lens F. 3.5, Diaphragm Dissolve and Tripod with Panorama
and Tilting Head, a practical Camera for Topical and Studio work. Truly a mar-
vel of Camera construction.
NO RAISE IN PRICE— $250.00 COMPLETE
For the Amateur:
Also at pre-war prices
The Photo Cines Camera No, 3
No better design ever produced for simplicity of operation. Fitted with an
F.2.9 Photo Cines Lens and F.3.5 Zeiss Tessar. Made in two sizes, 100 and
200 ft. capacity.
MR. AMATEUR: — There's Money in News Pictures for the Weeklies.
Prices— $55.00 to $85.00
Marvel Tripods Suitable for Photo Cines Camera No. 3
Panorama and Tilting Head $35.00 Each
G. GENNERT, New York Chicago Los Angeles
LABORATORY INSURANCE CORCORAN TANKS
Why invest your money in expensive chemicals
and pay salaries for competent men to mix your
developing solutions, in order that your nega-
tives will receive proper chemical attention, but
overlook the fact that a cheaply constructed and
leaky tank will jeopardize your result? Interest
yourself in this statement and send for our cir-
cular Number 8.
A. J. CORCORAN, Inc.
PATENTEES AND MANUFACTURERS
Vitagra^kh Co.
Thomas A. Edison
Crystal Film Co.
Sun Film Corporation
Gaumont Co.
American Film Mfg. Co
Kinemacolor Co.
Mutual Film Corp.
American Eclair Co.
INSTALLED BY
m Cosmofotofilm Co.
Solax Co.
British-American Film Co.
United States Government
Thanhouser Film Co.
Universal Film Mfg. Co.
Pathe Freres
Kalem Co.
Rothacker Film Co.
New York Office: No. 11V2 JOHN ST.
Telephone, 3947 Cortlandt
Factory: Jersey City, N. J.— JERSEY AVE. and 13TH ST.
Telephone, 238 Jersey
la Answering Advertisements, Please Men Hon the MOVING PICTURE WORLD.
1684
THE MOVING PICTURE WORLD
March 10, 1917
List of Current Film Release Dates
ON FEATURES AND MISCELLANEOUS PROGRAMS
;
(For Daily Calendar of Program Releases See Page 1658.)
(Mutual Releases continued from page 1682.)
MUTUAL CHAPLIN.
December — The Rink (Two parts — Comedy).
Jan. 22 — Eaay Street (Two parts — Comedy).
MUTUAL SPECIAL.
Dee. — Charity (Seven parts — Drama).
Feb. 12 — Damaged Goods (American — Revised
Edition — Seven parts — Drama).
MUTUAL STAR COMKDY.
Jan. 6 — The Girl Who Can Cook (Comedy).
Jan. 13 — The Honeymoouers (Comedy).
MUTUAL STAR PRODUCTIONS.
Jan. 29 — Pardners (Five parts — Drama (No.
167).
Feb. 6 — Where Love Is (Five parts — Drama)
(No. 168).
Feb. 19 — The Gentle Intruder (American — Five
parts — Drama) (No. 170).
Feb. 26 — The Greater Woman (Powell — Five
parts — Drama) (No. 151).
Mar. 5 — The Girl from Rector's (Five parts —
Drama — No. 172).
VOGUE.
Feb. 4 — Sticky Fingers (Two parts — Drama).
Feb. 11 — A Musical Marvel (Two parts —
Drama).
Feb. 18 — Lured and Cured (Two parts — Drama).
Feb. 25 — The Butcher's Nightmare (Two parts
— Comedy).
Mar. 4 — A Rummy Romance (Two parts —
Comedy).
Mar. 10 — His Bogus Boast (Two parts — Com.).
Metro Pictures Corporation,
POPULAR PLATS AND PLATERS.
Deo. 4 — The Black Butterfly (Five parte—
Drama).
Jan. 1 — Vanity (Five parts — Drama).
Ian. 29 — Bridges Burned (Five parts — Drama).
Feb. 26 — The Secret of Eve (Five parts — Dr.).
COLUMBIA PICTURES CORP.
Fan. 8 — A Wife by Proxy (Five parts — Dr.).
Jan. 22 — Threads of Fate (Five parts — Dr.).
Feb. 5 — The End of the Tour (Five parts —
Drama).
Mar. 12 — The Mortal Sin (Five parts — Drama).
ARTHUR JAMES.
Feb. 12 — One of the Many (Five parts — Dr.).
YORKE FILM CORP.
Feb. 19 — The Promise (Five parts — Drama).
ROLFE.
Dee. IS — The Awakening of Helena Richie (Five
parts — Drama) .
Jan. IB — The White Raven (Five parts — Dr.).
Mar. 6 — The Barricade (Five parts — Drama).
SERIAL PRODUCING CO.
Feb. B — The Great Secret (Episode No. 15 —
"The Trap" — Two parts — Drama 1.
Feb. 12 — The Great Secret (Episode No. 6 — "The
Dragon's Den" — Two parts— Dr.).
Feb. 19 — The Great Secret (Episode No. 7 — "The
Yellow Claw — Two parts — Drama. .
Feb. 26 — The Great Secret (Episode No. 8 — "A
Clue from the Klondike (Drama).
Mar. 5 — The Great Secret (Episode No. 9,
"Cupid's Puzzle" — Two parts — Dr.).
METRO COMEDIES.
Jan. 1 — The Matinee Idol (Rolma — Comedy).
Jan. 8 — Cave Man's Buff (Drew — Comedy).
Jan. 15 — His Perfect Day (Drew Comedy).
Jan. 22 — Married But Single (Rolma — Com.).
Jan. 29 — The Pest (Drew — Comedy).
Feb. 5 — Blackmail (Drew — Comedy),
""pb. 12 — Winning an Heiress (Rolma — Comedy).
Feb. 19 — Her Obsession (Drew — Comedy).
Feb. 2ft — Reliable Henry (Drew — Comedy).
Mar. 5 — Modern Romance (Rolma — Comedy).
Mar. 12 — Locked Out (Drew — Comedy).
Paramount Pictures Corp.
BLACK DIAMOND COMEDY.
Jan. 8 — Braving Blazes (Comedy).
Jan. 22— He D.- It Himself (Comedy).
Feb. I!) — Her Scrambled Ambition (Comedy).
Mar. 5 — Speed (Comedy).
FAMOUS PLAYERS.
Jan. 1 — The Slave Market (Five parts — Dr.).
Jan. 8 — Great Expectations (Frve parts — Dr.).
Jan. 1ft— A Girl Like That (Five parts— Dr.).
Feb. 28 — The Fortunes of Fifl (Five parts —
Drama).
KLEVER COMEDY.
Jan. 1 — He Meant Well (Comedy).
Jan. 15— Did It Ever Happen to Ton (Comedy).
Jan. 29 — The Honeyless Honeymoon (Comedy).
Feb. 5 — The Sleep Waker (Comedy).
Feb. 12— He Got There After All (Comedy).
Feb. 26 — Some Doctor (Comedy).
LASKY.
Feb. 5 — Each to His Kind (Five parte — Dr.).
Feb. 12— The Black Wolf (Five parts — Dr.).
Feb. 15 — The American Consul (Five parte —
Drama).
Feb. 19 — Winning of Sally Temple (Five parts
— Drama).
Feb. 22 — On Record (Five parts — Drama).
Mar. 1 — Those Without Sin (Five parts — Dr.).
Mar. 5 — Castles for Two (Five parts — Drama).
MOROSCO AND PALLAS.
Jan. 11 — The Happiness ef Three Women (Flv*
parts — Drama).
Jan. 29 — His Sweetheart (Five parts — Drama).
Feb. 1 — The Wax Model (Five parts — Drama).
Feb. ft — Her Own People (Five parts — Dr.).
Mar. 8 — Out of the Wreck (Five parts — Dr.).
PARAMOUNT-BURTON HOLMES.
Feb. 19— With the Stony Indians (Scenic).
Feb. 26 — Exquisite Lake Louise (Scenic).
Mar. 5 — The Yoko Valley (Scenic).
Mar. 12 — On the Great Glacier (Scenic).
PARAMOUNT-BRAY PICTOGRAPHS.
Feb. 11 — 54th Release (Educational).
Feb. 18 — 55th Release (Educational).
Feb. 25 — 56th Release (Educational).
Pathe Exchange, Inc.
ASTRA.
Feb. 11— Pearl of the Army, No. 11— "A Million
Volunteers" (Two parts — Drama).
Feb. 18 — Pearl of the Army (Episode No. 12,
"The Foreign Alliance" — Two parts
— Drama — Astra) .
Feb. 25 — Pearl of the Army (Episode No. 13 —
"Modern Buccaneers" — Two parte —
Drama).
Mar. 4 — Pearl of the Army (No. 14, "Flag De-
spoiler" — Two parts — Astra — Dr.).
Mar. 11 — Pearl of the Army, No. 15 ("Colonel's
, Orderly" — Two parts — Drama).
GOLD ROOSTER.
Feb. 11 — Sold at Auction (Five parts — Balboa —
— Drama).
Feb. 18 — Her Life and His (Thanhousei- — Five
parts — Drama).
Feb. 25 — Crime and Punishment (Arrow — Five
parts — Drama).
Mar. 4 — Her Beloved Enemy (Thanhouser —
Five parts — Drama).
Mar. 11 — The Empress (Popular Plays and
Players — Five parts — Drama).
PATHE.
— An Algerian Harem (Educational).
Feb. 11 — Florence Rose Fashions, No. IS. "In
Anticipation" (Fashion).
—Childish Delights (Edu.).
Feb. 18 — Florence Rose Fashions, No. 19
(Fashions — Picturesque Algeria —
Province of Constantine (Scenic).
Feb. 25 — Florence Rose Fashions, No. 20 (Fash-
ions).
— Bursting Buds (Educational).
Feb. 25 — How "Patent" Medicines Are Made
(Educational).
Feb. 25 — Max's Vacation (Comedy).
Mar. 4 — Florence Rose Fashions, No. 21 (Morn
ing Hours) (Fashions).
— Picturesque Catalonia (Spain) (Col
ored Scenic).
Mar. 11 — Florence Rose Fashions, No. 22, "Ae
the Day Wanes" (Fashions), and
"Birds of Gay Plumage" (Parra-
keets) (Colored Educational).
HEARST-PATHE NEWS.
Feb. 24 — Number 17 (Topical).
Feb. 28 — Number 18 (Topical).
Mar. 3 — Number 19 (Topical).
Mar. 7 — Number 20 (Topical).
Mar. 10 — Number 21 (Topical).
Mar. 14 — Number 22 (Topical).
Mar. 17 — Number 23 (Topical).
INTERNATIONAL.
Feb. 11 — Patria (Episode No. 5, "The Island that
God Forgot" — Two parts — Drama).
Feb. 18 — Patria (Episode No. 6. 'Alias Nemesis"
— Two parts — Drama).
Feb. 18 — Jerry Saves the Navy (Cartoon Com.).
— Old Glory in the Far East (Scenic).
Feb. 25 — Patria No. 7 — "Red Fawn" (Two part*
— Drama).
Feb. 25 — Sharks Is Sharks (Cartoon Comedy).
— Uncle Sam's Wards (Educational).
Mar. 4 — Bringing Up Father, "A Hot Time In
the Gym" (Cartoon Comedy).
— Winter in Yellowstone Park (Scenic).
Mar. 4 — Patria (Episode No. 8 — Two parts —
Drama).
Mar. 11 — Patria No. 9 (Two parts — Drama).
MITTENTHAL.
Mar. 4 — Deep-Dyed Villainy (Comedy).
Mar. 11 — Hooey Heroes (Comedy).
ROLIN.
Jan. 28 — Drama's Dreadful Deal (Comedy).
Feb. 4 — Luke's Trolley Troubles (Comedy).
Feb. 11 — Skinny 's Love Tangle (Comedy).
— Schemer Skinny 'e Scandal (Comedy).
Feb. 18 — Lonesome Luke-Lawyer (Comedy).
Feb. 25 — Luke Wins Ye Ladye Falre (Comedy).
Triangle Film Corporation.
FINE ARTS.
Jan. 28 — The Americano (Five parte — Drama).
Feb. 4 — Jim Bludso (Five parts — Drama).
Feb. U— The Girl of the Timber Claims (Fiv#
parts — Drama).
Feb. 18 — The Bad Boy (Five parte— Drama).
Feb.1 25 — Stage Struck (Five parts — Drama).
Mar. 4 — Betsy'6 Burglar (Five parts — Drama).
KAY-REE.
Jan. 28 — Chicken Casey (Five parte — Drama).
Feb. 4 — The Crab (Five parts — Drama).
Feb. 11 — The Gunfighter (Five parts — Drama).
Feb. 18 — A Princess of the Dark (Five parts —
Drama).
Feb. 25 — The Last of the Ingrahams (Five parte
— Drama).
Mar. 4 — Back of the Man (Five parts — Drama).
TRIANGLE KOMEDY.
Feb. 4 — The Road Agent (Comedy).
Feb. 11 — Won by a Foot (Comedy).
Feb. 11 — His Deadly Undertaking (Comedy).
Feb. 18 — The Telephone Belle (Comedy).
Feb. 18 — When Hearts Collide (Comedy).
Feb. 25 — A Bachelor's Finish (Comedy).
Feb. 25 — Done in Oil (Comedy).
Mar. 4 — Her Cave Man (Comedy).
Mar. 4 — -A Film Exposure (Comedy).
MACK-SENNETT KEYSTONES.
Feb. 11 — The Nick of Time Baby (Two parte—
Comedy).
Feb. 18 — Stars and Bars (Two parts — Comedy).
Feb. 25 — Maggie's First False Step (Two parte
— Comedy).
Mar. 4 — Her Circus Knight (Two parts — Com.).
Mar. 11 — Villa of the Movies (Two parts — Com.).
SUPERPICTURES, INC.
Feb. 5 — Seven Deadly Sins — "Pride" (Five
parts — McClure Pictures — Drama).
Feb. 12 — Seven Deadly Sins — "Greed" (Me-
Clure Pictures — Five parts — Dr.).
Feb. 19 — Seven Deadly Sins — "Sloth" (McClure
Pictures — Five parts — Drama).
Feb. 26 — Seven Deadly Sins. "Passion" (Mc-
Clure— Five parts — Drama).
March 10, 1917
THE MOVING PICTURE WORLD
1685
0 ^ V-
MltiilMhiillM i
Negative Projector Carbon
FOR DIRECT
TRIED AND
About nine months ago the Silvertip
Negative Projector Carbon was an-
nounced to the trade. The motion pic-
ture industry, always eager to take
advantage of improvements in projec-
tion, immediately recognized the im-
mense possibilities of this carbon.
CURRENT
PROVEN
The result was that the large demand
quickly tried our manufacturing facili-
ties to the utmost, as this carbon was
made by a special process. We imme-
diately took steps to increase the out-
put of this Silvertip Projector Carbon,
and are now prepared to supply the
trade promptly.
THE SILVERTIP PROJECTOR CARBON
This carbon, for direct current, is
about half the diameter of the
positive carbon. It is plated
throughout its length with a heavy
metallic coating, known as Silver-
tip, in order to carry the full
amount of current without heat-
ing.
Our booklets on "Silvertip" and "National" carbons free on request
The small diameter of the car-
bon keeps the crater centered at
all times and prevents wandering
of the arc, spindling, and need-
ling. For improved projection,
trim your lamps with a "National"
upper and "Silvertip" lower.
Owing to»the small diameter of
this carbon, a special adaptor is
necessary with the "Silvertip."
We are furnishing, free of charge,
a special bronze adaptor with all
initial orders.
NATIONAL CARBON COMPANY, Cleveland, Ohio
of Floor
Space
"inn
Revolving Toaster has ca-
pacity of 95 cents per hour
net profit.
Running- two hours per day
only would mean almost J/00
a year profit.
Pays 300 per cent on your
investment.
If you made only thirty-
eight 5-cent sales a day you
would make S87 per square
foot of floor space given to
machine.
This is only one-tenth of the
capacity of the machine for
normal working day.
"The Horn o' Plenty" FREE
Write Today and Learn How This Machine Makes
$600 to $3000 Yearly Profits From a Space 2x2 Feet
This famous Butter-Kist Peanut Toaster is a high-class dignified addition to
any theatre or store. Why not make two profits from a big per cent of the
people who come to your playhouse?
Men who get this machine are permitted to sell these peanuts in the ad-
vertised Butter-Kist "Horn o' Plenty" — the famous cone-shaped bag that
holds the usual amount yet looks just twice as big. We control this pat-
ented container that is putting all other peanuts in the shade.
Butter-Kist Peanut Toaster
Handsome golden oak cabinet beautifies your theatre. Motion
of tumbling toasting peanuts makes people stop and look;
appetizing fragrance makes them buy. Toasty flavor brings
them back for more.
One man in small town writes, "Peanut sales are double what
they used to be." Another — name on request — says, "Sales
$1622.50 in eight and one-half months from Butter-Kist
Peanut Toaster'." Our sensational circular, "The Horn o'
Plenty," gives full details and proof of profits.
Exhibitors! Send the Coupon Today!
Motion put the money in the Motion Picture Business
and the Butter-Kist Peanut Machine acts on the same
principle. Get full details at once — you lose $2 to $10 every
day you delay. No obligation — send the coupon now.
HOLCOMB & HOKE MFG. CO.
709-725 Van Buren Street Indianapolis, Ind.
(246)
HOLCOMB & HOKE MFG. CO.
709-725 Van Buren St., Indianapolis, Ind.
Send at once your circular "The Horn o'
Plenty" with figures that prove what profits
I can make from the Butter-Kist Peanut
Toaster.
Name .
Address .
1686
THE MOVING PICTURE WORLD
March 10, 1917
List of Current Film Release Dates
ON FEATURES AND MISCELLANEOUS PROGRAMS
(For Daily Calendar of Program Releases See Page 1658.)
Feature Releases
ART DRAMAS. INC.
Feb. 8 — The Accomplice (Sherrill Feature Corp.
— Five parts — Drama).
Feb. 15 — The Adventurer (U. S. Amusement Co.
— Five parts — Drama).
Feb. 22 — The Moral Code (Erbograph — Five
parts — Drama).
Mar. 1 — Pride and the Devil (Apollo Pictures,
Inc — Drama).
Mar. 8 — The Cloud (Van Dyke — Drama).
ARTCRAFT PICTURES CORP.
Jan. 8 — The Pride of The Clan (Drama).
Mar. 6 — A Poor Little Rich Girl (Drama).
BIOGRAPH COMPANY.
Jan. — Her Condoned Sin (Six parts — Drama).
BLUEBIRD PHOTOPLAY, INC.
Feb. 12 — The Reward of the Faithless (Five
parts — Drama) .
Feb. 19 — The Man Who Took a Chance (Five
parts — Drama).
Feb. 26 — The Saintly Sinner (Five parts — Dr.).
Mar. 5 — The Boy Girl (Five parts — Drama).
Mar. 12 — Mutiny (Five parts — Drama).
CARDINAL FILM CORP.
December — Joan, the Woman (Eleven parts).
CHRISTIE FILM CO.
Feb. 13 — Oh! for a Wife (Comedy).
Feb. 19 — Hubby's Night Out (Comedy).
Feb. 15 — Bride and Gloom (Two parts — Special
Release — Comedy).
Feb. 26— Kidding Sister (Comedy).
Mar. 1 — Out for the Coin (Two parts — Com.).
Mar. 5 — As Luck Would Have It (Comedy).
Mar. 12 — His Flirting Ways (Comedy).
DIXIE FILM CORP.
December — Just a Song at Twillght(FlTe parte
— Drama).
Deo. — Tempest and Sunshine (Five parte — Dr.).
Drama).
EDUCATIONAL FILM CORPORATION.
Feb. 6 — The Living Book of Nature ("The
Orang" — Educational ) .
Feb. 12 — The Living Book of Nature ("Mam-
mals of Strange Form" — Edu.).
Feb. 19 — The Living Book of Nature ("Ameri-
can Bears" — Educational).
Feb. 26 — The Living Book of Nature ("Foreign
Deer" — Educational) .
Mar. 5 — The Living Book of Nature ("The
Beaver Prepares for Winter" — Edu-
cational).
FOX FILM CORPORATION.
Jan. 28 — One Touch of Sin (Five parts — Dr.).
•Feb. 6 — The New York Peacock (Five parts —
Drama).
Feb. 12 — The Scarlet Letter (Five parts — Dr.).
Feb. 19 — The Tiger Woman (Five parts — Dr.).
Feb. 19 — Melting Millions (Five parts — Drama).
Feb. 26— A Child of the Wild (Five parte— Dr.).
February — The Honor System ( Special Release —
Drama).
Mar. 5 — Sister Against Sister (Five parts —
Drama).
Mar. 12 — A Tale of Two Cities (Five parts —
Drama).
Mar. 12 — The Siren (Five parts — Drama).
FOXFILM COMEDY.
Jan. 39 — His Ticklish Job (Two parts).
Feb. 6 — The Cloud Puncher (Two parts).
Feb. 12 — Chased Into Love (Two parts).
Feb. 19 — There's Many a Fool (Two parts).
Feb. 26 — A Bon Bon Riot (Two parts — Com.).
Mar. 5— The House of Terrible Scandals (Two
parts — Comedy) .
GREATER VITAGRAPH (V-L-S-E. INC.).
Feb. 19 — Kitty Mackay (Five parts — Drama).
Feb. 19 — Cops and Cussedness (Comedy).
Feb. 19 — Captain Jink's Cure (Comedy).
Feb. 19 — The Secret Kingdom (Episode No. 8 —
"Rum Cay" — Two parts — Drama).
Feb. 26 — Arsene Lupin (Five parts — Drama).
Feb. 26 — Dubs and Drvgoods (Com.).
Feb. 26 — Captain Jinks' Explosive Temper
(Comedy).
Feb. 26 — The Secret Kingdom (Episode No. 9,
"The Swamp Adder" — Two parts —
Drama).
Mar. 5 — Intrigue (Five parts — Drama).
Mar. 5 — Masks and Mishaps (Comedy).
Mar. 5 — Captain Jinks' Kids (Comedy).
Mar. 5 — The Secret Kingdom (Episode No. 10 —
"A Goat Without Horns" — Two
parts — Drama) .
IVAN FILM PRODUCTIONS.
Dec. 1 — Enlighten Thy Daughter (Seven parts
— Drama).
February — Two Men and a Woman (Five parts
— Drama).
KEEN CARTOON CORP.
Feb. 19 — Dr. Zippy Opens a Sanatorium (Car-
toon Comedy.).
Feb. 26 — The Fighting Blood of Jerry McDub
(Cartoon Comedy).
KLEINE-EDISON-SHLIG-BSSANAY.
Feb. 5 — Skinner's Drees Suit (Essanay — Five
parts — Drama),
Feb. 12 — The Keys (Essanay — Five parts — Dr.).
Feb. 19 — The Royal Pauper (Edison — Five parte
— Drama).
Feb. 26 — The Heart of Texas Ryan (Five parts
— Drama).
Mar. 5 — Burning the Candle (Essanay — Five
parts — Drama) .
Mar. 12 — Little Lost Sister (Selig — Five parts —
Drama).
SELZNICK PICTURES.
January — Panthea (Fire parts — Drama).
February — The Argyle Case (Five parte — Dr.).
THE TRIUMPH CORPORATION.
December — The Libertine (Six parte — Drama).
WORLD PICTURES.
Feb. 5 — The Hungry Heart (Five parts — Dr.).
Feb. 12 — The Red Woman (Five parts — Drama).
Feb. 19 — A Square Deal (Five parts — Drama).
Feb. 26 — A Girl's Folly (Five parts — Drama).
Mar. 5 — The Web of Desire (Five parts — Dr.).
Mar. 12 — The Dancer's Peril (Five parts — Dr.).
States Right Features
ARGOSY FILM. INC.
December — The People vs. John Doe (Six parti
— Drama).
December — Where D'ye Get That Stuff (Fire
parts — Comedy ) .
ARROW FILM CORP.
Jan. — The Deemster (Drama).
BELMONT FILM CO.
Feb. 26 — A Hotel Mix-Up (Comedy).
BIOGRAPH COMPANY.
December' — One Round O'Brien (Comedy).
G. M. BAYNES.
Not. — Kitchener's Great Army In the Battle
of the Somme (Fire parts — Dr.).
CALIFORNIA MOTION PICTURE CORP.
Nov. — The Woman Who Dared (Seven parti —
December — The Passion Flower (Drama).
CREATIVE FILM CORP.
Jan. — The Girl Who Didn't Think (Six parts —
Drama).
CLUNK FILM MFG. GO.
January — The Eyes of the World (Ten parts —
Drama).
DEFENSE OR TRIBUTE FILM CO.
February — Defense or Tribute (Five parts —
Drama).
EBONY FILM CORP.
Feb. 26 — A Natural Born Shooter (Drama).
ENLIGHTENMENT PHOTOPLAYS CORP.
February — Enlighten Thy Daughter (Drama).
EXCLUSIVE FEATURES. rNC.
Dec. — Pamela's Past (Five parts — Drama).
FJXJU
EUROPEAN FILM CO.
November — Fighting for Verdun (Five
Topical).
FRIEDMAN ENTERPRISES.
February — A Mormon Maid (Five parte — Dr.)
FROHMAN AMUSEMENT CORP.
December — The Witching Hour (Seven
Drama).
GERMANY'S OFFICIAL, WAR
nra,
January — Germany and Its Armlet of Tod*)
(Topical).
GRAFTON PUB. FILM CO.
January — Argonauts of California (Ten parte—
Historical).
HABPER FILM CORPORATION.
Nov. — Civilization (Drama).
JOHN W. HEANEY.
Jan. — The Valley of Fear (Six parts — Drama).
KESSEL A BAUMAN.
Jan. — Mickey.
KING BAGGOT.
Dec. — Absinthe (Drama).
LEA-BEL CO.
February — Modern Mother Goose (Five parte)
LINCOLN M. P. COMPANY.
Jan. — Trooper of Troop K (Three parte — Dr.).
S. B. LUST, INC.
Jan. — The Porter (Two parts — Comedy —
Drama — All Colored Performers) .
MAJOR FILM CORP.
Feb. — Will You Marry Me (Drama).
B. S. MOSS MOTION PICTURE CORF.
Oct. — The Power of Evil (Drama).
November — Boots and Saddles (Drama).
January — The Girl Who Deesn't Know (Five
parts — Drama) .
January — In the Hands of the Law (Drama).
MOORE'S FEATURE FILM CO.
Jan. 10 — Uncle Sam (This Production In One
and in Two Reels).
PARAGON FILMS. INC.
February — The Whip (Eight parts — Drama).
PHAX PICTURES CO.
December — Race Suicide (Six parts — Drama).
PICTURE PRODUCING CO.
Feb.— Safari (Educational).
PIONEER FEATURE FILM CORP.
October— The Soul of a Child (Five parte — Dr.),
ROTHACKER FILM MFG. CO.
February — Ranch Life in the Big Horn Moan-
tains (Two parts — Descriptive).
WARNER BROS.
December — Robinson Crusoe (Five parts — Dr.),
SHERMAN ELLIOTT. INC.
October — The Crisis (Sells' — Seven parts — Dr.),
SIGNET FILM CORPORATION.
Not. — The Masque of Life (Seven parte — Dr.).
A. STONE.
February — If We Should Go to War (Two
parts).
THE FILM EXCHANGE.
January — The Golden Rosary (Five Parts — Dr).
THOMPSON FILM CO, INC.
December — War as It Really Is (Seven Parts-
Topical).
ULTRA FILMS, INC.
Jan. — A Day at West Point (Topical).
UNITY SALES CORP.
January — Glory (Six parts — Drama).
UNIVERSAL (STATE RIGHTS).
October — Idle Wives (Seven parts — Drama).
December — The People vs. Jehn Doe (Six parti
— Drama).
January— 20.000 Leagues Under the Sea (Sight
Parts).
January — Hell Morgan's Girl (Drama).
karch 10, 1917
THE MOVING PICTURE WORLD
1687
EXHIBITORS
NOW DEMAND
THAT THE LIGHT BE IMPROVED AND
PERFECTED.
OPERATORS CAN READILY PLEASE
THEIR EMPLOYERS
BY RECOMMENDING THE USE OF
SPEER CARBONS
Several styles of carbons, including the
ordinary solid and cored, are found in
the Speer line ; however, the "Hold-
Arks" are especially recommended as
the ideal lower carbon for direct cur-
rent.
Every Carbon Backed With a
Guarantee
For Sale by the Leading Motion
Picture Supply Houses.
SPEER CARBON COMPANY
ST. MARYS, PA.
The best theatres in the country are
equipped with
Gundlach
Projection Lenses
This is in recognition of their superior
illuminating power and perfect correc-
tion for a sharp, brilliant picture.
Gundlach-Manhattan Optical Co.
808 So. Clinton Ave., Rochester, N. Y.
Poor, Flickering
Uncertain Light
has spoiled many a perfect picture.
It's the ultimate result — the picture
on the screen and not what you
pay for films — that controls your
patronage.
Xhemarj^^SCom^to
You can have White Light and plenty of it at reasonable current
costs with a White Light Converter, and the Wagner Converter is
absolutely dependable, Quality-built-in.
Send for Bulletin 10923.
Saint Xsouis, Missouri
454
In Answering: Advertisements, Please Mention the MOVING PICTURE WORLD.
1688
THE MOVING PICTURE WORLD
March 10, 1917
"NEWMAN" BRASS FRAMES AND RAILS
DO YOU KNOW?
that 90% of all the brass frames used in the
moving picture houses throughout the country
are "NEWMAN'S"!
WHY?
Because wo steadily have refused to cheapen
or lower the quality of our goods, even though
others have souKht to undermine our prestige
by underselling with cheapened products. That
is one of the reasons why nine out of every
ten frames sold bear the name "NEWMAN."
Insist on that name and save money.
You ought to have our latest catalogue. Write us today.
The Newman Mfg. Company
c,(.,„. 717-19 Sycamore Street, Cincinnati, O.
MnuiSfiiP11' l/Ji d M W- Washington Street, Chicago, 111.
J'"' 'phi1,*. """ Canadian Representative— J. T. Malone, Illalto Thea-
k £u i>M?0PPrwr R.r. tre Bld8- Montreal. Canada.
Kick Plates. Door Bars Paclflo Coast— O. A. Metcalfe. San Francisco, Cal.
GOLDENLITE
hasn't a drop of silver
in its manufacture.
Made with a Mineral.
Shines like a mirror
without any glare. It's
Gold in color. No
Flicker, no eye strain.
Brings out all the nat-
ural colors of the film,
saves you Juice and
Carbon.
Once up, always up.
Unchangeable in color.
Not a drop of paint in
GOLDENLITE Gold
Fibre.
©
olbenltte
The Screen
liable De Luxe
Ask the Dealer who has one.
Write us.
CASTLE & ROWLEY
MANUFACTURERS
1113 Chestnut St., St, Louis, Mo,
Have prominent
theatre situated
on Broadway.
Will rent theatre
or play your pic-
ture on percent-
age.
Apply at
112 West 34th St.,
New York, N. Y.
MR. ROSENBERG
Call between
one and three P. M.
Telephone Greeley 6691
RICHARDSON'S
MOTION PICTURE
HAND BOOK
FOR MANAGERS and OPERATORS
Published by
THE MOVING PICTURE WORLD
RICHARDSON'S MOTION PICTURE
HAND BOOK is a carefully prepared guide
to perfect projection.
It is an invaluable help to every single in-
dividual in the trade who has to do with the
mechanical handling of motion picture film or
the management of a moving picture theatre.
There are over 680 Pages of Text and the
illustrations include detail diagrams of all the
leading makes of projection machines.
Substantially Bound In Red Cloth $4.00
Sent Postpaid on Receipt of Price by
MOVING PICTURE WORLD, 17 Madison Ave., Hew York City
MOVING PICTURE WORLD, 917 Schiller Bldg Chicago, III
MOVING PICTURE WORLD, 305 Haas Bldg., Los Angeles, Cal.
First
Impressions
Count
Cater to your patrons by giving
them proper box office service.
The BEST way is the AUTO-
MATIC way. Over one billion
tickets now sold annually through
the AUTOMATICKET REGIS-
TER.
Write at once for
full particulars.
Automatic
Ticket Selling
and Cash
Register
Company
1737 Broadway
New York
Please send illustrations de-
scribing your AUTOMA-
TICKET REGISTER used
in Moving Picture Theatres
throughout the country. It
is understood that this does
not obligate me in any way.
Name
Address
d~arch 10", 1917
THE MOVING PICTURE WORLD
1689
Have Perfect Light
Even the" most careful, operator will some-
times "freeze" the carbons or let them
burn apart. Maintain a perfectly regu-
lated arc without a flicker by installing an
AUTO -ARC
Insures perfect, white light. No freezing' —
no burning ■ apart. Soon saves more than
enough current to pay its cost. 30 days' trial
guaranteed to satisfy you or your money back.
PRICE ONLY $60 F. O. B. OWENSBORO, KY.
AMERICAN AUTO-ARC CO., Inc.
407 S. Dearborn St. Chicago. 111.
Telephone; ( 2835 ) Broad
i (2835|
( 4558 J
CABLE ADDRESS
BERNERBROK
Special Facilities
For Clearing and Forwarding
Films and Accessories
To All Parts of the World
FORWARDERS
CUSTOM HOUSE BROKERS
IMPORT AND EXPORT FREIGHT AGENTS
MARINE INSURANCE BROKERS
H. S. BERNER & CO
23-25 Beaver St., New York
NOTICE — Owing to advance in price of materials, the
price of the Auto-Arc will be changed on Janu-
ary 1, 1917, from $60.00 to $67.50. Price after Febru-
ary 1, $75.00.
Projection Engineer
la your screen result unsatisfactory?
Is your projection current costing too much?
Are you planning a new theatre?
Are you contemplating the purchase of new Equip-
ment?
Theatre plans examined and suggestions made as to
operating room location. Operating rooms planned,
etc., etc. Will personally visit theatres in New York
City or within 300 miles thereof. Fees moderate.
(aSoV^*) F.H. RICHARDSON (»$&rA£«)
Room 1434, 22 E. 17th St., New York City
For the fullest and latest news of the moving picture
industry in Great Britain and Europe.
For authoritative articles by leading British technical
men.
For brilliant and strictly impartial criticisms of all
films, read
THE BIOSCOPE
Ths Leading; British Trad* Journal with as international Clrselattea
American Correspondence by W. Stephen Bosh
of
"Movln* Picture World"
85 Shaftesbury Avenue, London, W.
Specimen on Application
Victory!
t
IN INDIANA
MAY MEAN VICTORY IN EVERY OTHER STATE
The bill legalizing the showing of clean
pictures on Sunday has passed the In-
diana Senate, nineteen to twenty-seven.
Every branch of the industry should
throw itself into the breach and bring
every influence to bear to insure its com-
plete victory in the Assembly.
HELP.'
HELP!!
HELP!!!
FRANK REMBUSCH, President Indiana Exhibitors'
State Association, Shelby ville, Indiana
In Answering Advertisements, Please Mention the MOVING* PICTURE WORLD.
1690
THE MOVING PICTURE WORLD
March 10, 1917
a
A MOVING PICTURE MACHINE
with qualities not to be found in any of the
other makes. Built Substantial, Simple,
Strong, Durable, Flickerless and at a reason-
able low price— $250.00 with motor, $210.00
less motor, 5% cash.
Why pay money for name plate*? They have no value to you.
Get information from the following DEALERS who are reliable:
The STERN
PROJECTOR
OMAHA FILM EXCHANGE, 1M South 14th St,
Ompba, Neb.
H. K. BARNETT SUPPLY CO., 191SV4 Main St.,
Dallas, Tex.
B. O. WETMORE, 2 Park Square, Boston, Mass.
CALIFORNIA FILM EXCHANGE. 121 Golden
Gate Ave., San Francisco, Cal.
CANADIAN THEATRE SUPPLY CO., 29S St.
Catherine St. West. Montreal, Que., Canada
AND
CROWN MOTION PICTURE SUPPLIES, 217
West 42nd St., New York, N. Y.
DAVIS FILM EXCHANGE, 79 Washington St,
Wilkes-Barre, Pa.
The Stern Manufacturing Co., Inc., 1023-25-27 Race Street, Philadelphia, Pa.
FOR 17 YEARS MANUFACTURING MOVING PICTURE SUPPLIES
MOTION PICTURE
ELECTRICITY
By J. H. HALLBERG
THIS WORK COVERS
ELECTRICITY
ELECTRIC SERVICE
ELECTRICAL EQUIPMENT
PRACTICAL SUGGESTIONS
REFERENCE TABLES, ETC
An up-to-date treatment of Moving Picture Theater
Electric Installation and Projection, by a practical,
experienced, electrical expert.
Illustrated and Substantially Bound. 2M PagM.
I2.SS par Copy. Postage Paid.
MOVING PICTURE WORLD
17 Madison Avenue New York
ROSS & COMPANY.
RODERICK ROSS
Printers
507 North Clark Street
CHICAGO
If you want printing done, tell me your wants.
Forms of every description for the Film
Exchanges.
ASK ROSS
Peace Pictures
and
European War Pictures
(Neutral)
New Stereopticon Lectures
and Poems presented by
L. If. Marion.
Terms Accompanied by violinist, pianist, operator, lantern,
a* Jj _. «. etc. (when desired), for theatres, lyceums and club*.
Music for dances.
LOUISE M. MARION
445 W. 23rd St., New York
Phone, 10396 Chelsea
I do not sell motion
pictures.
Everything For Your Playhouse
Whether you want a roll of tickets or a bottle of film cement, floral decorations,
electrical equipment, or a Complete Theatre Equipment, you can get it promptly and
at fair, honest prices if you ORDER BY MAIL from
The Exhibitors' Mail Order House
We carry all makes of Machines and Repair Parts
for all Machines in stock at all times.
Distributors for Minusa Screens
Write for our Bargain List of Used Machines and
Accessories
EVERYTHING-FDR-YDUR -PLAYHOUSE
II!
March 10, 1917
THE MOVING PICTURE WORLD
1691
The audience is
always right.
They want not only a good pic-
ture play but a clear picture.
Because of its basic qualities,
the clearest pictures are on
Eastman Film
Identifiable by the stencil mark
in the margin.
EASTMAN KODAK COMPANY,
ROCHESTER, N. Y.
Clear, Brilliant Pictures
pas Hold Patrons s==
Flashing signs may draw transient trade, but a
permanent, repeating patronage is held only by
good films, vividly and clearly projected.
Dauscli [ornt
Projection [enses
insure clear, clean cut images to the very edge of the
screen. They put life and brilliancy into the picture
impossible with some lenses.
Bausch & Lomb objectives and condensers are con-
sidered by leading owners and operators as superior
to all others. And justly so— their results prove it.
Regularly supplied with Edison and Nicholas Power
machines. They can be procured also through any
film exchange.
Bausch & lpmb Optical (5.
ST. PAUL STREET ROCHESTER, N»Hi
New York
Washington
Chicago
San FrancUco
Leading American Makers of Photographic} and Ophthalmic
Lenses, Microscopes, Projection Lanterns (Balopticons) , and
Other High-Grade Optical Products.
Moving Picture Theatres
which installed the famous
ff
*f
Patented and
Trade-Mark
Reg. U. S. Pat Off.
This little device made
it mighty pleasant and
comfortable for thousands
of Movie Fans Last Sum-
mer —
Made money for the
Theatres which employed
it.
GLOBE
VENTILATORS
last Summer made money be-
cause they were cool, comfort-
able, free from stale and musty
odors.
If you want capacity houses during the hot
weather, when people stay away because it is so
hot and close in the Theatre, invest a few dollars
in proper ventilation.
"GLOBE" Ventilators are easy to install;
cost nothing to maintain ; can't get out of order ;
are absolutely SILENT and operate efficiently
under all weather conditions.
Ask your own Architect or Sheet Metal Worker,
or write for information to Department M.
GLOBE VENTILATOR COMPANY
TROY, N. Y.
In Answering Advertisements, Please Mention the MOVING PICTURE WORLD.
1692
THE MOVING PICTURE WORLD-
March 1Q, 1917
t.
til"
Film DEVELOPMENT and PRINTING finds its
perfection in EVANS' SERVICE
Quality, responsibility and despatch mark every operation.
Having helped others make film history, we are competent to help
you.
EVANS FILM MANUFACTURING COMPANY
416-24 West 216th Street, New York City
Telephone— Audubon 6881-2
I
Elsewhere in this issue, descriptions will be found of the beautiful theatres controlled by Ascher Bros of this city
They, like other leading exhibitors in this vicinity, place their projection problems in our hands and invariably con-
tract with Fulton for projection equipment.
FULCO SERVICE ALWAYS MAKES GOOD
E. E. FULTON CO., 152 West Lake Street, Chicago
MOVING PICTTJRE EQUIPMENT AND
PROJECTION SUPPLIES OK EVEBT KIND
BIDWELL & LARRAIN
MANUFACTURERS, EXCHANGEMEN and EXHIBITORS
Owners of the CHILE FILM MFG. COMPANY
Antofagasta La Serena CHILE
Purchasers and Sales Agents of Projection Machines
We rent and distribute films and supplies of every description.
Will accept representation for any line In the Moving Picture business.
We control the principal theatres In Northern Chile.
Reference!: BANCO OF CHILE, Antofagasta Cable Address: BIDLARRAIN
G. W. BRADENBURGH,
802 Vine Street, Philadelphia, Pa.
FEATURES WITH ONE, THREE
AND
SIX SHEET POSTERS FOR SALE
NAME NO.
OF REELS STAR PRICE
Spectro
6
Henry Mason $115
Sins of Great Cities
4
Ebba Themsen 75
World. Flesh and the Devil
5
Sensational 100
The Marked Woman
5
Barbara Term ant 100
Utiole Tom's Cabin
6
Irrtna Cummins 123
Rip Van Winkle
5
Joseph Jefferson ISO
In the Land of the Head Hunters
e
Sensational 60
An American Gentleman
8
Win. Bonelli 100
The Test
1
Clara Kimball Young 23
Mother's Roses
3
Dorothy Kelly 45
Too Much Uncle
2
Anita Stewart 25
Message from Headquarters
3
Anita Stewart 45
IL TIRSO AL CINEMATOGRAFO
The most important Film Journal in Italy.
Published every Monday at Rome. Excellent staff,
special bureau of information. Correspondents in all
parts of the world. Yearly subscription for foreign
countries: $3.00.
Business Office: Via del Tritons 183, Rome, Italy.
BARGAINS IN MACHINES
Twenty-two machines slightly used, first class
condition, Simplex, Power's 6 A's, Power's 6's,
Edison B's, and Edison D's. Low prices, quick
sales.
CHAS. A. CALEHUFF, 1233 Vine Street, Philailelphia
ADVANCED PROJECTION OF INTOLERANCE
D. W. GRIFFITH'S COLOSSAL SPECTACLE at the LIBERTY THEATRE, NEW YORK. Introduces NEW IDEAS In the ART
ef PROJECTION. The WORLD'S BEST PROJECTORS are equipped with SPECIAL SPEED CONTROLS and TIME REGIS-
TERING DEVICES so that the Musical Director has absolute control of the SPEED, thereby SYNCHRONIZING the MUSIC
perfectly with the PICTURE. For the WORLD'S BEST PROJECTORS equipped with TIME REGISTERING Devices and
Perfect Arc Control Rheostats, consult the Exclusive Distributor
B. F. PORTER. 1482 BROADWAY, AT TIMES SQUARE, NEW YORK
$4.80 A Big Saving Each Year $4.80
On account of the greatly increased cost of paper, engraving, etc., we have been compelled to make the single
copy price fifteen cents. For the present direct subscription prices will remain the same. This means a saving
of four dollars and eighty cents yearly on direct subscriptions. In addition you get your paper earlier.
It will pay you to fill out this blank and mail at once with your remittance.
ONE YEAR $3.M
SIX MONTHS %\M
Sea title page for rates Canada and Fsrehrn
MOVING PICTURE WORLD
17 Madison Avenue, New York
Cut out and mail
Please Fill in _
the Name of Your Tfcaatre
March 10, 1917
THE MOVING PICTURE WORLD
1693
IT'S HERE! FIVE YEARS AHEAD OF ITS TIME
The Only Screen on earth that will Eliminate all Haze, Glare Eye-Strain, Fade-Away and Out-of-Focus
Effect, regardless of where picture is viewed from.
Every Seat in Your Theatre Is of Value. Do You Get It?
ized Cloth in the World, we stand back of our claims and are more than ready to
army of 9,836 exhibitors who know and who are using our previous product?
IRR0R0ID
As the Oldest, the Largest, Manufacturers of Metal
substantiate any statement we make.
Why not be guided by the judgment of that great
WELL, let us send you our large Free
Samples— 12"xl4"— of our New 1918
Lineal Metalized Surfaced Screen in
Pale Gold, Silver Flesh and Silver
White.
Let us prove to you with your own
eyes and the brains God gave you that
we can and will give you Real Projection
Contentment by installing the Screen of
No Regrets — ~~ "~
THE J. H. GENTER COMPANY, INC., NEWBURGH, N. Y.
VISITORS AND EXHIBITORS ALWAYS WELCOME AT OUR FACTORY
H
The 1918 Mir-
roroid Lineal Fin-
ish will be sold at
36 cents a square
foot — $3.24 a square yard. Let us advise you as
to our nearest-to-you dealer. Shipments one
hour after order is received.
PATRIOTIC SLIDES
Beautifully Hand Colored Slides of
President Wilson
"Stand by the President"
All the Army Chiefs
All Naval Officials
Every Member of the Cabinet
Special Patriotic Lecture
"Our Modern Navy"
20 "Close-Up" Views of Uncle Sam's Newest Sea Fighters
Unusual Slides of Snap and Action $5.00 the Set
NOVELTY SLIDE
115 East 23rd Street
COMPANY
NEW YORK
J. SLIPPER & CO.
728 S. OLIVE STREET
LOS ANGELES, CAL.
Handling Baird, Powers and Simplex Projectors,
Rectifiers, Motor Generators and
Minusa Gold Fibre Screens
Motion
Picture
Machines
and
Supplies
Duhem Motion Picture Mfg. Co.
RAW STOCK SUPPLIED
EXPERT LABORATORY
FINISHING
DEVELOPING PRINTING
700 HAYES STREET
SAN FRANCISCO, CAL.
"";|"1 Br'^m^m>m->m'^m >mmm
"SCREEN LIGHT THAT NEVER FAILS"
Tne ORIGINAL GOLD FIBRE SCR EL W1 Perfected.
1 A Dependable Mailing List Service
Sayes you from 30% to 50% in pottage, etc Reaches all or selected
list of theatres in any territory. Includes name of exhibitor ••
well as the theatre in address. A list of publicity mediums desiring
motion picture newt. Unaffiliated exchanges looking for features.
l| Supply houses that are properly characterized as such. Producer!
B with address of studios, laboratories and offices. Information in
■ advance of theatres being or to be built.
1 W74.
1 MOTION PICTURE DIRECTORY COMPANY
i^TlMiNUSfl Cine Products Company, I
«AJ| " - i*~ tvnul I SON FRANCISCO I C^L^Ov «. •*■!• I .... .,-.■..,■.-■. |l_
H Fifth Avenue, New York
42$ Ashland Block, Chicago
Phone 3227 Chelsea
Phone 2003 Randolph
■ Addressing Multigraphing Printing
lllllllllllllli™^
A Welcome Visitor Each Week in Every Business Home Where Moving
Pictures Are of Interest
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Is Admirably Adapted to Carry Any Little
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Our Classified Advertisements at Five Cents Per Word
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Send Copy, with remittance, to CHALMERS PUBLISHING CO., 17 Madison Avenue, New York City
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In Answering Advertisements. Please Mention the MOVING PICTURE WORLD.
1694 THE MOVING PICTURE WORLD March 10, 191J
The better inhibitors insist upon A. C. being changed
into Direct Current or where Direct Current is supplied
that it be modified by means of a
HALLBERG 20th CENTURY MOTOR GENERATOR
All users of HALLBERG Motor Generators are Satisfied
UNCLE SAM uses HALLBERG Eh&rators
POST EXCHANGE, CAMP GAILLARD
Culebra, Canal Zone
January 22, 1917.
To : - J. H. Hallberg,
727 Seventh Avenue, New York.
Subject: Payment of account.
1 — Enclosed herewith check for $418.58 in payment for one (1) HALL-
BERG 20TH CENTURY 110-volt, 25-cycle, 30 to 40-ampere MOTOR GEN-
ERATOR.
When the Motor Generator arrived, our electrician soon had it go-
ing, and he says it is the best Motor Generator he has ever seen. It is
silent — does not heat up a bit and is worth twice its cost.
(Signed) JOHN L. JENKINS, HALLBERG 20th Century
1st Lieut. 29th Infantry, Motor Generator
Exchange Officer.
THE HALLBERG 20TH CENTURY MOTOR GENERATOR changes A.C. or D.C. line
current to D.C. at just the right voltage for your lamp without the use of rheostats.
Automatically adjusts its output to the needs of the arc at all times and cannot be
burned out. Gives a perfect change-over with two lamps and plenty of current for
dark films. Order NOW ! ! !
The "HOLD-ARK" Negative Carbons
For Direct Current are now ready for distribution. They are GUARANTEED to hold the arc of any
amperage without traveling around the point. Can be used with ANY make Upper Cored Carbon.
7/16x6 "Hold-Ark" for % upper carbon, $50.00 per 1,000 ) Plus 10% if ordered
1/2x6 "Hold-Ark" for % upper carbon, $52.50 per 1,000 V in less than 1,000
9/16x6 "Hold-Ark" for 1 upper carbon, $55.00 per 1,000 ) i>** <>* e*ch size.
Full Stock of "SPEER" Mso Imported Carbons, %xl2 cored, $10.00 per hundred
. Also Imported Carbons, %xl2 cored, $15.00 per hundred
Projector Carbons Also Imported Carbons, %xl2 cored, $20.00 per hundred
Complete Stock— Prompt Shipment — All Makes Guaranteed M. P. Machines— Con-
densers— Lenses — Carbons — Cement — Oil — Carrying Cases — Film Reels and Closets —
Fire Extinguishers — and Supplies and M. P. Equipments of every kind.
Richardson's Operators Handbook $4. Hallberg's "M. P. Electricity" Book $2.50
J. H. HALLBERG, IhffiXr 7th Avenue at 49th St., NEW YORK
Jjfarch 10, 1917
THE MOVING PICTURE WORLD
1695
> . . : ■ — — —
'.■, ' ■'. .".■ : .•:- '".',■','
The Cameras That
m
V
The Universal
Motion-Picture Machine is
made almost entirely of
metal, the best quality. 200
ft. capacity aluminum mag-
azines, interchangeable in
a moment. Take-up direct
gear system, forward or re-
verse, without changing the
mechanism. Regular and
trick crank. Reflecting fo-
cusing device. Outside
masking, adjustable frame-
line. Interchangeable lens
mount. 50 M. M., B. & L.
Tessar F.3.5 lens. Auto-
matic dissolve optional.
.Any focal length of lens
may be mounted. Weight
18 lbs.
List price,
camera complete,
$300.
Universal Panoram and Tilt
Tripod, Finest Made
Universal Automatic Dissolve..
Extra Magazines, each
Leather Case for Camera
Carrying Case for Tripod
Extra for 75M.M. lens in addi-
tion to regular lens
34.00
'«U
The Cameras That
Cover The Field!
Here are two of the finest
motion-picture cameras
made. The remarkable
Universal Camera is ac-
knowledged superior to any
machine regardless of price.
Perfect for field or studio
— ideal for the news film
man and built for lasting
satisfactory service.
The sturdy little Davsco,
the most reliable popular
priced motion-picture cam-
era, is standard in every
respect. For the exhibitor,
advertising film maker and
"for every commercial use
the Davsco Camera has no
equal. Light in weight,
compact and easy to handle.
Special Proposition to
Studios and Camera Men.
We are one of the largest dis-
tributors in the country for
this famous Universal Camera.
Our special prices for studios
and camera men will save you
money.
Any machine shipped C. O. D
on receipt of 25% deposit
for examination privileges.
Money returned immediately
if not satisfied. Wire deposit
with telegraphic orders. Im-
mediate shipments guaranteed.
We do Telephoto, Wide Angle
and Special Lens mounting —
send for prices.
Get This Book Free !
Our 1917 complete camera cat-
alog, the greatest camera
bargain list ever issued, is
now ready. Write for catalog
No. 526 today 1
DAVIDSTERN COMPANY
Everything in Cameras
1047R Madison St., Chicago, III.
In Business Since 18S5
I :
y
The Davsco
Has been built to supply a
popular priced motion-pic-
ture camera of the highest
construction, which will
give perfect results. 200
ft. capacity. Standard Film
round aluminum maga-
zines. Intermittent marvel
of accuracy reflecting focus-
ing device, 50M, M.B. & L.
Tessar F.3.5 lens in spe-
cial focusing mount with
the Davsco Exposure me-
ter. A great help to the
beginner as well as the
professional. Reliable in
results, and guaranteed for
one year. Weight, 10i^
lbs.
Camera, complete with lens. .. .$110.00
Lightweight Panoram and Tilt
Tripod, weight 8 lbs 2S.00
Extra Aluminum Magazines. ... 6.00
Carrying Case for Camera 7.50
Extra for 75M.M. lens in addi-
tion to regular lens 34.00
^
'• <!-■■:'■
- :.v':
■■}}■:'-■:■
1696
THE MOVING PICTURE WORLD
iviarcH 10, l!
SEVENTEEN YEARS OF KNOWING HOW"
SERVICE
IS THE TRUE MEASURE OF
WORTH
THE SUPERIOR SERVICE
RENDERED BY
THOUSANDS 'OF POWER'S CAMERAGRAPHS
PRACTICALLY SINCE THE BEGINNING OF THE INDUSTRY
Conclusively Determines Worth Without Comparison
IN THE FIELD OF
MOTION PICTURE PROJECTION
CATALOG "G" MAILED UPON REQUEST
Write Today
NICHOLAS POWER COMPANY
NINETY GOLD STREET NEW YORK
TENTH ANNIVERSARY NUMBER
lol. 31, No. 11
March 17, 1917
Price 15 Cents
1 T ^^Wi»Vf^AJ^^A3^^^
H.C- HOfffLAMl
[3
TH£ FII/M
EXHIBITORS'
eUID£
SELZNICK#PICTURES
In addition to our noted stars and
productions advertised within
we have purchased the
NEW YORK STATE RIGHTS
FOR
"20,000 LEAGUES UNDER THE SEA'
GREATER NEW YORK RIGHTS
FOR
"ENLIGHTEN THY DAUGHTER"
BIG PICTURES FOR BIG PROFITS
-^■S&&sf$£fiZ^
^^xx/xw//W^
LEWIS J. SELZNICK
Seventh Avenue, at Forty-Ninth Street, New York City
mm
Lll
Post Office Box 226
Madison Square Station
NEW YORK
17 Madison Avenue
Telephone Madison Square Jf 10
afrMlMtttftttMllittJIttlMftMMfcMrttlMttlW^
55S
fr«ciwr^^^
169S
THE MOVING PICTURE WORLD
March 17,
"History Repeats Itself"
56 YEARS AGO
Abraham Lincoln
Inaugurated first time
East Front
of Capitol
Washington, D. C.
March 4th, 3 P. M,
1861
Shall We
56 YEARS AGO
OPEN DEFIANCE
People Aroused
War Spirit
Peacemakers
Angry Discussions
Indignant
Suspense
and
TODAY
Benjamin Chapin's
Lincoln Cycle of Photoplays
Inaugurated first time
in public, at the
Belasco Theatre
Washington, D. C.
March 4th, 3 P. M., 1917
?
AWAITING
Benjamin Chapin as Lincoln
Taken at the White House
From His Lincoln Cycle of Photoplays
Fight 1
and TODAY
OPEN DEFIANCE
People Aroused
War Spirit
Peacemakers
Angry Discussions
Indignant
Suspense
AWAITING
TL D * J* A 56 Years Ago
1 he President s Answer and Today
IS ANNOUNCED IN
Benjamin Chapin's Lincoln Cycle of Photoplays
AND HELPS HISTORY REPEAT ITSELF
and humorous experiences, flashing back and forth
from White House to log cabin in
In it the Question of the Hour is answered by the
Man of the Ages, as Conceived, Dramatized and
Reproduced by Benjamin Chapin, World-known as
"The Lincoln Man," as Abraham Lincoln —
Because he lives and perpetuates the Lincoln life
and spirit — "Lincoln's walk," ."Lincoln's smile," "Lin-
coln's twinkle," and all the quaint ways which show
Lincoln, the Boy and the Man, the Lawyer and the
President, through reel after reel of thrilling events
The first features of the Lincoln Cycle, shown to the public for the first time
during Inaugural Week in WASHINGTON, D. C, will be brought to New
York and other cities. Dates and theatres to be announced.
THE BENJAMIN CHAPIN STUDIOS
Real "Lincoln Stories"
as told by the President himself. No such popular
stories have ever been told in moving pictures.
Never again can such a succession of fact and fancy
pictures be produced in such a "happy combination."
Studios and Executive Offices, RIDGEFIELD PARK, N. J.
Tel. Hackensack 583
MAX UNDER
HAS CONVULSED
A NATION
WITH LAUGHTER
IN HIS FIRST
COMEDY SUCCESS
Max Comes Across
Jones, Linick & Schaefer ran this comedy
for one weekjin two of their big Chicago
theatres.
Read what Aaron J. Jones, president, says:
"I ran Max Linder's first comedy in
both the Rialto and McVicker's theatres.
It packed my houses for the entire week.
Max kept the audiences in an uproar of
laughter. Everyone pleased. I am look-
ing forward to his next release."
BOOK THE ENTIRE SERIES
OF 12 NOW
Backed by a Gigantic National
Advertising Campaign
See these features at any K. E. S. E. office
and ask for particulars on our newspaper
advertising campaign.
WE PAY HALF FOR YOU
N
1333 Arpvle St.. Chicago
1700
THE MOVING PICTURE WORLD
March 17, 1917
Read these Pastes
Every Week for
Your Own Bene-
fit and Profit
IlnuirrsiJ
VOL 1 UNIVERSAL FILM MFG. CO., Carl Laemmle, Pres.
"The Largest Fi
"The Voice on the Wire
55
Thrilling Universal Serial of
Mystery Now Ready
for Release
T
iHERE is something new under the sun. It is an idea
and a story for a serial photoplay that is so different,
so unique, and so original that it is going to take the
country by storm. The action of the Universal's latest
and greatest super-serial, "The Voice on the Wire," centers
about a series of mysterious crimes — each preceded by a warn-
ing to the intended victim. The warning comes through the
A.''''"- *°°™Mim§f medium of a mysterious "voice on the wire." To John Shirley,
^|L ^w* ml? criminal investigator, comes the task of solving tin- double
Ik. ^^iliPir mystery — that of the motive and perpetrator of the crimes and
rak jfmi&^ a's" t'R' '^entity of the weird, uncanny "voice" of the ghostl)
Wk. JUiw warnings. Based on the popular novel of the same name bj
Ben Wilson Eustace Hale Ball, "The Voice on the Wire" will immediately
jump into popular favor. Ben Wilson, the well known Universal
star, plays the part of John Shirley, and gives the most notable portrayal of his
vigorous career. He is supported by beautiful Neva Gerber, the charming Universal
Feature star, and a big company. The direction is notable and is in the hands of
Stuart Paton, who directed that stupendous production, Jules Verne's "20,000
"Leagues Under the Sea." Advance bookings are pouring in at all of the Universal's
73 Exchanges, and with the release date at hand these are sure to be greatly
increased.
"The Perils of the Secret Service"
Each Episode Complete in Itself in the
Universal's New Eight Part
Dramatic Series
A
MOST unusual series is presented in the filming of the
celebrated "Yorke Norroy" stories by the famous novelist,
George Bronson Howard. Having been read by millions of
fans this filmization will be eagerly received — a ready
appreciation will be extended. The series is called "The Perils
of the Secret Service," and consists of eight two-reel dramas,
each bearing a different title and each constituting a complete
story in itself. That handsome and energetic Universal feature
star, Kingsley Benedict, plays the lead throughout, but is sup-
ported by a different woman star in each of the eight parts. The
y Benedict entire series, directed by the author, Mr. Howard, in person, is
marked by strong situations, and convincing realism. To the
Exhibitor who does not care to run serials this remarkable series affords an
opportunity for eight weeks of continuous business — an opportunity already
grasped by hundreds of shrewd man-
agers. Bookings or reservations may
be made through any Universal Ex-
change, or through the home office.
UNIVERSAL COMEDIES
Nestor L - K O and Joker
Companies Setting
a World Pace
HIGHEST IN PUBLIC FAVOR
THERE are real reasons for the
rapid rise in public esteem ac-
corded, via the box office, to Uni-
versal Comedies. They are funny
without being vulgar ; they can and do
present slap-stick stuff (so-called), that
is new and refreshing — never silly, never
anything that could offend — just clean.
From the Joker Comedy 'Mule Mates"
wholesome fun of the unexpected kind
that brings the spontaneous and hearty
laughter from audiences everywhere.
These are the reasons why Nestors,
L-KO'S and Jokers, taken from the regu-
lar Universal Program are selected by
such great houses as the Strand and the
Rialto, the biggest moving picture houses
on Broadway, New York. These thea-
tres, located in the theatre section of
Greater New York, cater to the most
blase and critical audiences in the world.
You can get Universal Comedies on the
regular Universal Program or you can
book them separately through any Uni-
versal Exchange.
For further details of the Universal Program see the Moving Picture Weekly.
March 17, 1917
THE MOVING PICTURE WORLD
1701
Bulletin
The FILM NEWS
Printed here will
Lead any Exhibitor
to Sure Success
ynufacturing Concern in the Universe.
1600 Broadway, NEW YORK
No. t
THE UNIVERSAL PROGRAM
Gives Exhibitors Complete Program of 29
Reels a Week or— Their Choice of the
Greatest Specialties Ever Filmed
TWO LISTS BELOW COMPRISE COMPLETE "U" PROGRAM
SPECIALS ON THE UNIVERSAL PROGRAM
include such features as seem best adapted to the theatres which show an
open program. Whether you are running short subjects, or a feature house,
you will find that from the list given below you can make selections that will
strengthen your performance — in many instances put over what, without that
Universal selection would be a weak show. Released at a slight advance to cover
the cost of individual bookings.
SPECIAL RELEASES ON THE UNIVERSAL PROGRAM
FOR THE WEEK OF MARCH 26th, 1917
RED FEATHER— "THE FIGHTING GRINGO" (Five Reels)— Harry Carey and
Claire De Bray.
NESTOR— "SHOT IN THE WEST" (Comedy)— Eddie Lyons, Edith Roberts and
Lee Moran.
GOLD SEAL— "A STARTLING CLIMAX" (Three-Reel Drama)— Val Paul,
Gertrude Aster, Fred Church.
L-KO— "DIPPY DAN'S DOINGS" (Two-Reel Comedy)— Dan Russell.
POWERS— "THE GRAND CANYON OF ARIZONA" (One-Reel Scenic— Edu-
cational).
IMP— "THE PERILS OF THE SECRET SERVICE"— No. 4, "THE CRIMSON
BLADE" (Two Reels)— Kingsley Benedict.
UNIVERSAL SCREEN MAGAZINE— Issue No. 13.
BISON— "STEEL HEARTS" (Two-Reel Railroad Drama)— Marie Walcamp and
Lee Hill.
JOKER— "WHAT THE ?" (One-Reel Comedy)— Gale Henry and Wm. Franey.
POWERS— "INBAD, THE SAILOR" (Comedy Cartoon, and Educational— Split
Reel).
REGULAR RELEASES on the UNIVERSAL PROGRAM
are those sterling subjects which are constantly making the short subject pro-
gram the most popular with Exhibitors because most popular with the fans.
Here you have real human stories, dramatically presented. Stars of real magni-
tude ; lavish sets, and the finest supporting casts in the world. These too, may be
booked separately, through any Universal Exchange.
REGULAR RELEASES ON THE UNIVERSAL PROGRAM
FOR THE WEEK OF MARCH 26th, 1917
VICTOR— "NEVER TOO OLD TO WOO" (One-Reel Comedy)— Marjorie Ellison
and Jack Nelson.
LAEMMLE— "IS MONEY ALL?" (One-Reel Drama)— Irene Hunt.
UNIVERSAL ANIMATED WEEKLY— No. 65.
IMP— "DAVID'S IDOL DREAM" (Two-Reel Drama)— Jay Belasco and Madge
Kirby.
BIG U— "THE MASK OF LOVE" (One-Reel Drama)— Pauline Bush and Lon
Chaney.
VICTOR— "PRODIGAL PAPA" (One-Reel Comedy)— Jane Gail.
REX— "SNOW WHITE" (Three-Reel Drama)— Elsie Alberts.
The two lists above comprise the complete Universal Program of 29 reels — the
regular weekly program that has led thousands of Exhibitors to undreamed-of success.
For full particulars, write your nearest Universal Exchange, or the Home Office.
FIRST ON THE SCREEN
Universal Animated Weekly
Beats 'Em All — First in
[the Hearts of the Fans
JUST because the fans are discrimi-
nating; just because they know
new news from old; just because
they know that they are entitled
to the best; just because thousands of
Exhibitors have come to realize that the
fans do know— the Universal Animated Weekly
is the most successful of all the news weeklies
now on the market. Week after week the Uni-
versal Animated Weekly is first on the screen
with the world's
most timely and
interesting news
events. With
the mighty Uni-
versal organi-
zation behind
them, Universal
Animated Week-
ly cameramen
enjoy unusual
opportunities for .. , „ _ , _
getting real Uncle bam Prepares for War.
news pictures. Universal Animated Weekly.
U. A. W. cameramen to the number of hundreds
are stationed in every part of the civilized globe.
If you have a dull day in the week, book the
U. A. W. for that day and watch business pick
up. You can book through any Universal Ex-
change, or from the Universal Animated Weekly,
1600 Broadway.
UNIVERSAL SCREEN MAGAZINE
The One Reel Feature That
Became Popular
Overnight
NOW RELEASED EVERY WEEK
Cooking Lesson from
U. Screen Magazine
POPULAR de-
ma n d has
compelled the
p r o d u ction
and release of this
great one-reel fea-
ture every week. An
instantaneous hit — im-
mediately after the first
showing, the Universal
Exchanges were be-
sieged with letters of
suggestion and of de-
mand, not only from
Exhibitors, but from
patrons as well — "We
want the Universal
Screen Magazine every
week." Covering every
variety of subject —
something to please
every man, woman and
child — the Universal
Screen Magazine is
the greatest one-reel
crowd-getter obtain-
able anywhere today. Get full particulars from
your nearest Universal Exchange, or from the
Universal Screen Magazine, 1600 Broadway, New
York.
If you are not on the mailing list of the Moving Picture Weekly — GET ON!
1702
THE MOVING PICTURE WORLD
March 17, 1917
Exchange.
THE establishment of the RED
FEATHER Brand marked a
new era for Exhibitors of feature
photoplays. RED FEATHERS proved
that it is possible to put out five reels of
action, plot development, suspense,
lavish sets, superb action and brilliant
direction WITHOUT robbing the Exhibitor
of all chance to make his legitimate profit.
To specify from its more than sixty re-
leases the plays that stand out strong-
est would be idle. More to the point is
to call attention to the fact that RED
FEATHERS are in the front rank as to
percentage of big box-office winners.
The thing for you to remember is
that RED FEATHERS made
their mark IN PROFITS RE-
TURNED TO EXHIBITORS
THAT IS— NET PROFITS THAT
ADD TO YOUR BANK AC-
COUNT.
Book through
any UNIVERSAL
March 17, 1917
THE MOVING PICTURE WORLD
The Verdict of the
Supreme Court of Criticism
A few morrrings ago there assembled at the Broadway Theatre, New
York, the most distinguished audience that ever came together to see a
motion picture.
In that audience, which packed the theatre, there were dramatic
critics, musical critics, playwrights, theatre owners, publishers, actors,
artists, "first-nighters" and a great throng of motion picture producers,
distributors and exhibitors.
They came to see a great story greatly produced — a picture which
marked a new epoch and set a new standard — the film version of that
wonderful romance of Alaskan life.
THE BARRIER
By Rex Beach
The verdict of this audience — the most criti-
cal and difficult to satisfy that even New York
could produce — was unanimous and enthusi-
astic.
In conversation, in messages of congratula-
tion, in the newspapers, in the reviews by mo-
tion picture magazines, "The Barrier" is hailed
as the most remarkable and the most revolu-
tionary motion picture yet produced — a pic-
ture destined to enjoy a run which will break
all records.
Why? Because "The Barrier" is a won-
derful story of life, greatly acted, greatly pro-
duced. A story by a man whose virile, red-
blooded romances have made him the most
popular author America has ever produced —
stories which run into editions of hundreds of
thousands.
In "The Barrier" they will see the big,
strong, vital things of life — love, faith, pain,
joy, courage, struggle, sacrifice, clash — a vivid,
truthful drama of primitive life told by a great
writer who saw it unfold before his own eyes,
and himself played a man's part in it.
Directed by Edgar Lewis, produced under
the personal supervision of the author.
REX BEACH PICTURES CO., Inc.
1703
440 Fourth Avenue
New York City
1704
THE MOVING PICTURE WORLD
March 17, 1917
THE B. S. MOSS STATE RIGHTS FEATURE SENSATION
AFTER A PRELIMINARY
It's A Startled Cry
, " ' ' . M ; •>'.
An Intensely Dramatic Arraignment of
Featuring LOIS
More than 300 scenes that sweep observers
Sold:
Rhode Island, Maine, Massachusetts, Vermont
New Hampshire and Connecticut
New York State and New Jersey-
Eastern Pennsylvania, Maryland
District of Columbia, Virginia
Ohio, Kentucky and Michigan
Tennessee, South Carolina, North Carolina
Georgia, Alabama, Florida and Mississippi
Louisiana, Texas, Arkansas and Oklahoma
Dominion of Canada and Australia
TRADE SHOWING SHORTLY
March 17, 1917
THE MOVING PICTURE WORLD
1705
THAT SOLD VIRTUALLY OUTRIGHT ON SIGHT
PRIVATE ADVANCE SHOWING
For Prison Reform
Conviction on Circumstantial Evidence
MEREDITH
along irresistably to a thrilling close.
Options Held Offers Invited
Washington, Oregon, Idaho, and Montana, Western Pennsylvania and West Virginia,
California, Nevada and Arizona, Utah, Colorado, New Mexico and Wyoming,
Illinois and Indiana.
Kansas, Missouri, Iowa and Nebraska. Minnesota, North and South Dakota and Wisconsin.
We must close out all of above territory before March <(f|l] C 11(11 ID"
18, to clear our shelves for our new big 7 Reel Feature UllL llUUll
WATCH FOR TRADE REVIEWS
AIJJDRESS ALL INQUIRIES
B.S. Moss Motion Picture Corporation
729 7th Ave., New York
1706
THE MOVING PICTURE WORLD
March 17, 1917
WILUAM FOX
Presents the Preeminent
WILLIAM FARNUM
In A Special Super de Luxe Production of Charles
DicRcns' Immortal Novel
'A TflXE OE TWO CITIES"
The Picturtzation Of H Maris Supreme Sacrifice
For the Woman He Loved But Could Not Have .
Directed b-y Frank Lloud.
THE LURE OF THE WILD^-
Overcomes the £irl and makes her give up
certain success /br happiness among the forests
JOAN SAWYER suppnedw
f STUART HOLMES &
~ LOVERS LAW-
WRITTEN "BY MARY MURIIXO DIRECTED BY TEFFT 30HN5ON
ftacf ilm Comedy Service
Release for March 12th
HEARTS and SADDLES
A two-reel comedu of the cactus country featuring
Tom Mix , worlds champion cowboix-^ >,
Victoria Forde and Victor Potel.
FATHER'S SON
Starring the admirable
LIONEL BARRYMORE
and IRENE HOWLEY
Five Acts of METRO quality
in this throhhixiff huxnan stoty
^Presented by
B.A.ROIFE<wtftf
METROPvotvarn
MARCH 19 th
Wm.Christy Cabanne s master serial
sparkling with thrills ,love and fine adventure
?Great
Secret
WITH.
Stoyyby Fred de Gzesac
FRANCIS X. BUSHMAN
and BEVERLY BAYNE
is making good with the public
is making money for the exhibitor
>is proving the most satisfying
business proposition eveir
offered in the serial field.
BOOKING THROUGH
METRO
EXCHANGES
Produced by SERIAL Producing Co.^ Presented by QUALITY PictumCorpn
March 17, 1917
THE MOVING PICTURE WORLD
1707
The Critics say-
"Victor Moore in the Klever Komedy, provides many laughs." — N. Y. Sun.
"To say Moore in Klever Komedies produces laughter, is putting it mildly —
they are a joy." — Zit, in New York Eve. Journal. "They are the best single
reel comedies produced." — Jolo, in Variety. "They are on a par with the
best comedies we have ever had."- — Harold Edel, Managing Director, Strand
Theatre, N. Y.
Have the Paramount exchange show you the single-reel
Klever Komedy released March 12th, entitled
"FLIVVERING"
You will agree that this is one of the best comedies you
ever saw and that you can use Klever Komedies every
week.
Shown at The Strand Theatre, New York
Produced by
Klever Pictures, Inc.
220 West 42 nd Street
New York City
In Answering- Advertisements, Please Mention the MOVING PICTURE WORLD.
1708
THE MOVING PICTURE WORLD
March 17, 1917!
.¥***
March 17', 1917
THE MOVING PICTURE WORLD
«****,
^
Cpammoimt
Wr
\v:
1709
paramount ^idurefe
make Para- mounting receipts.
Consider carefully the "two"
pictures released "this" week
Marie Doro in "Castles for Two" — a
quaint romance of old Ireland will make a timely
release for St. Patrick's Day. Marie Doro has be-
come tremendously popular since "Oliver Twist"
in which she created such a furore. This superb
picture is a Lasky production.
Kathlyn Williams in "Out of the
Wreck." This is a thrilling story featuring a tre-
mendous drawing card. You will remember the dis-
tinct sensation made by Miss Williams in "Re-
deeming Love." This remarkable picture is a
Morosco production.
Pictures with such new-
ness, make new patrons
\^/ FOUR EIGHTY FIVE LV FIFTHAVENUl V_^ at FORT Y FIRST ST.
NEW YORK. N.Y:
Controlled by FAMOUS PLAYERS-LASKY CORPORATION
Member of National Association Motion Picture Industry
In Answering Advertisements, Please Mention the MOVING PICTURE WORLD.
1710
THE MOVING PICTURE WORLD
March 17, 1917
CAPACITY isso
MODERN
*0 FEET WlOE
""> FEET DEEP
Jan. 14
%.v
7v>
(Eoutt AtnusfiWiliM
COURT TH^
MARKE1
CARR&SCHAD
AMUSEMENTS
A/
HU08ON ThEATpI
Afvr/i<>^-
__ Wl^I
'inanr ' lA**a«»
TUB
C^ES
high
CEi
e^ASs
MQ
Pebruary 24th, 1917.
Artcraft Pictures Corporation,
729 Seventh Avenue,
Haw York City.
Dear Sirs:
In repeonss to your Inquiry of the 19th. inst., regarding
Douglas Fairbanks, it gives us muoh pleasure to add our caaasndation
for the excellent work of thie noted artist.
Bo run ell the big features that are made, in our various
houses and find that Mr. Fairbanks la one of the very best attract-
ions w© oan possibly get.
We always play the Fairbank's releases, double tins and then
repeat them at one of our other houses. Our patrons receive every-
Tcnew Fairbanks feature with as muoh enthusiasm as the preceding
Teirbank's pictures and they all give universal satisfaction.
Assuring you of our high appreciation of Fairbank's Ploturea
and predicting even greater suooess, we befc to remain.
Tours respectfully—
u*
r^y^fe^<>
m
tP/as\
Vt*m
*****
GB^
et9RyMA^
■#J
rankle
etn?m
■*■ S^a&HB THEATRE
A U. ROOT, tise^ „,„ ag^^
PASADENA,
•"
Leatii
THEIDOUGLAS
itcWt pictures com
March 17. 1917
THE MOVING PICTURE WORLD
1711
M W HEIBERG^
iiiiiiBiiiimiiaiiiGiii^
Wn-
, lOijS^L
W. H. SW ANSON r™..Tr.
AMERICAN THEATRE
"Che Largest & Handtomest
Esdutiot Motion Pldtrrt
Theatre In World
WHOM
UBERTY THEATRE
1.000 Sou
REX THEATRE
1.200 Sub
Sail Lakt CUy
H. E. EUUo. Sk>
Mansion ^fjeatre
Circuit
..^w^
,- . . pair0*>*
At NBWMAN, T« =
«»p.l«l 1730.000
REX & STERLING
THEATRES
Owl.* Col-.
jLAND CO-
..:■ I.k, ta,. «uh.FrtrT ■• l917'
REGENT THEATRE
(PHCfTO-PLAYS)
_ M.in Siren ne«t Eighth
■ ^anaof^
5H_Sa»tA«,„
*&
©. & Hum!
ENT ENTERPg
Artoraft Pioturee Corporation,
729 Seventh Avenue,
Ptow Tork City.
Tour favor, of the 18th regarding Douglas Fairbanks
pictures Just received*
Douglas Fairbanks Is a big drawing oard at this
theatre. Our patrons lik© anything in whioh ha appaars. It
would ba difficult to say whioh of hia pioturaa was likad the
oast. I an impressed with tha faot that his athlatio movement*
afford tha relish in all hia pictures.
There isn't much to say more than the above. It nigh*
be proper, however, for me to express this opinion; that Mr.
Fairbanks' personality Is the strongest of any star whioh appeal*
in this theatre.
HEE/CP
-191-
^^LSktau
c
Mice aF thf. manages
Sand theatre
■ provicence. f*. I-
■■■■I
b. tt 19 W
<&>,
l^^"
'UK
Exhibit
FAIRS
!"*29
NEW YORK
In Answering Advertisements, Please Mention the MOVING PICTURE WORLD.
1712
THE MOVING PICTURE WORLD
March 17, 1917
The Strand, N. Y., and 87 other
leading theatres show "A Poor
Little Rich Girl" for a full week
Lyric, London
Garden, Paterson, N. J
Regent and Gordon,
Rochester,
Strand, Syracuse. N, Y.
Strand, Buffalo, N. T.
Park, Worcester, Mass.
Emery, Providence, R. I.
Shea's, Fitehburg, Mass.
Globe, Boston, Mass.
Strand, Lynn, Mass.
Merrimac So... Lowell, Mass.
Salem. Salem. Mass.
Poli, Hartford. Conn.
Bijou, Bridgeport. Conn.
Modern, Boston. Mass.
Broadway, Springfield, Mass.
Colonial, Pittsfteld. Mass.
Scollay Sq. and Olympia,
Boston, Mass
Keeney's, New Britain, Conn.
Arcadia, Reading, Pa,
Strand, Scranton. Pa.
Savoy, Wilkes-Barre, Pa.
Stanley, Philadelphia, Pa.
Palace, Philadelphia. Pa.
Stanley, Atlantic City, N. J.
Belmont, Philadelphia, Pa.
Queen. Wilmington, Del.
Parkway, Baltimore, Md.
Columbia. Washington. D. C.
Wizard. Baltimore, Md.
Fifth Avenue. Nashville, Tenn
Criterion, Atlanta, Ga,
Alcazar, Birmingham, Ala.
Globe. New Orleans, La.
Stillmau. Cleveland. O.
Knickerbocker, Cleveland. O.
Regent. East Liberty. Pa.
Dome. Youngstown, O.
Garden, Pittsburgh, Pa.
Released M
Cameraphone. Pittsburgh. Pa.
Strand. Akron. O.
Walnut, Cincinnati, O.
Circle. Indianapolis. Ind.
Mary Anderson. Louisville. Ky.
Colonial, Columbus. O.
Temple, Toledo, O.
Majestic, Detroit, Mich.
Majestic Gardens,
Grand Bapids, Mich.
Liberty. Detroit. Mich.
Madison, Washington or
Liberty, Detroit, Mich.
La Salic. Chicago. 111.
Bijou Dream, Chicago, 111.
Apollo, Peoria, 111.
Alhambra. Milwaukee, Wis.
Boston, Chicago, 111.
Strand. Minneapolis. Minn.
Strand, St. Paul, Minn.
Garden. Des Moines, la.
Orpheum. St. Joseph, Mo.
X. Y. Central, St. Louis. Mo.
12th St., Kansas City, Mo.
Strand. Omaha. Neb.
Palace, Des Moines, la.
Pike. Colorado Springs, Colo.
Rialto. Denver, Colo.
Paramount, Salt Lake
City, Utah
Beauty, Butte, Mont.
Columbia. Portland. Ore.
Coliseum, Seattle. Wash.
Colonial, Taconia, Wash.
Clemmer, Spokane, Wash.
Clemnier. Seattle, Wash
Rex. Seattle. Wash.
Peoples, Portland, Ore.
Partola, San Francisco, Cal.
Broadway, Los Angeles, Cal.
T. & D., Oakland, Cal.
T. & D.. Sacramento, Cal.
arch 5th.
March 17, 1917
THE MOVING PICTURE WORLD
1713
esse L. Lasky
Presents
Geraldine Farrak
as Joan of Arc in
Cecil B. de Milles
cinema masterpiece in eleven parts
"Joan The Woman '
H| by Jeanie Macpherson IB
STILL PLAYING TO CAPACITY
/
/ /)- at the
!/ 44th Street Theatre, New York
and the
■
Majestic Theatre, Los Angeles, Cal.
(
Cardinal Film Corporation
485 Fifth Avenue, New York
iiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiii
In Answering Advertisements. Please Mention the MOVING PICTURE WORLD.
■I I WF
1714
THE MOVING PICTURE WORLD
March 17, 1917
WILL ElECTRIfY NOT ONLY UTAH
A BUT THE WHOLE UNITED STATES
2Ee. A WBE*. I10.WAYKAB
THE RECOCNIZED
rue.
or
rtUMOOM
O tbur3. rfcD. 66 m?
AUTHOR.IT* on FEATURE FILMS
VOL. HI. NO.
WID'S
IN FORM
AMAQAXINI
IN PACT
a seavice
GRIPPING DRAMA, ARTISTICALLY DONE, ATTACKING MORMON POLYGAMY
This is a production which should gel money anywhere It I
which mosi every one is interested. Since their knowledge of this g
robed costume of llie clans in •'The Birth of a Nation" gives tin
You can safely promise that this is one of the greatei
Mae Murray in "A MORMON MAID" friedmanhiller and wilk-state rights The Box Office Angle
exceptional advertising possibilities because of the attack against the Mormon religion, in
at force is limited and the fact that the production shows lite Mormon guards in the white-
his an added interest.
reel melodramas ever produced, and you are entirely safe in slating specifically that it is excep-
tionally artistic and yet filled with dramatic situations that compel interest and thrills which stir.
If your patrons like action, they should love this. If they like tense drama, they should heartily approve, and certainly the artistic atmosphere will
impress any audience.
Since this is being presented as a slate rights special, it must be considered as a special. Surely, it is very much better than the average program™ re-
lease, and, to my mind, the fact that it is in five reels is no reason why it should not take a place along with
offered. By intelligent use of the Mormon guards' costume and properly playing up the c
do a lot of business with this.
any of the sevenrecl specials which
iity of most folk as to the Mormon faith you should be able to
' ■■■;!
mm
PRESENTING
AVAE
MURRAY
RIGHTS
"A wonderfully strong plot." M. P. News
"Notable spectacularly, an absorbing story." ... ,]/, ]\ World
"Straigthaway drama of the strongest kind." .... Variety
"This production has the very great advantage of an entirely
novel setting." ------- Morning Telegraph
'A picture commanding continuous concentrated interest."- - Motography
"Can be booked for theatres, catering to all classes." - - - Mirror
"Nothing we have seen in the silent drama equals it."- - - Billboard
"A thrilling picture, sensational and ar.istic." - Exhibitors' Trade Reviett4
CONTROLLED BY
FRIEDMAN ENTERPRISES BENJAKLRr!EDMAN
HILLER & WILK, Selling Agents
SUITE 924
LONGACRE BUILDING, NEW YORK
MUTUAL NEWJ
" Wkat> Comq Ok livTke Mutual"
WEEKLY NEWS OF THE MUTUAL FILM CORPORATION AND ITS EXCHANGES
MARCH 17, 1917
♦'RAILROAD RAIDERS'*
NEW HELEN HOLMES
SERIAL BEGINS APRIL 9
rHE big, new Helen Holmes photo-
novel, "The Railroad Raiders," is now
well under way. It is in fifteen absorb-
ing chapters — a new chapter each week
for fifteen weeks — each chapter two reels
in length. The first chapter is entitled
"Circumstantial Evidence." It will be
released on Monday, April 9. Exhibitors
everywhere are already besieging Mutual
Exchanges for first run showings. Helen
Holmes is today the most popular serial
star in America.
Thrilling Railroad Tales.
Thrilling tales of railroad life in the
west form the basis of "The Railroad
Raiders." Most of them are actual in-
cidents that have really occurred on
certain western lines. For instance, there
is the story of the counterfeit tickets —
the mystery of the Japanese ambassador
— the attempt to steal a carload of gold
en route from a government mint to the
hanks of San Francisco — the incident of
the stolen race horse. All of these thril-
ling railroad adventures — tales from real
life — have been fascinatingly woven into
this new photo-novel. It Is decidedly
different from anything of the kind that
has ever been previously attempted.
Every chapter of the serial is filled with
action, punch, thrills !
Big Advertising Campaign.
As an aid to the exhibitor a tremendous
national campaign of advertising will be
run in newspapers all over the country.
Big half-page and quarter-page adver-
tisements— some even larger — will appear
at about the time the first chapter is
ready for release. The public will be
thoroughly informed regarding "The
Railroad Raiders." The theatres show-
ing it will be the most popular spots in
their neighborhoods. Bookings on "The
Railroad Raiders" can be made now at
your nearest Mutual Exchange.
Gail Kane at Work
On First Picture
Gail Kane, the newest star of the
American Film Company, Inc.. is well
along with her first production for re-
lease through Mutual Exchanges. Its ti-
tle is "Who's Wife?" Rollin Sturgeon,
who was recently engaged by American
'•specially to direct Miss Kane, took his
company to Los Angeles, from which point
the entire company embarked for a short
voyage during which many of the sea
scenes for the forthcoming feature pro-
duction were secured.
pilllililH
| Mutual Star Productions j
For March
Week Beginning March 5th.
J Title. Lead. |
m The Girl From Rector's g
H Ruth MacTammany lj
g Week Beginning March 12th.
H My Fighting Gentleman §j
H William Russell j§
Week Beginning March 19th.
H The Painted Lie Crane Wilbur §j
Week Beginning March 26th.
= Motherhood Marjorie Rambeau §|
| Sunny Jane Jackie Saunders f|
MUTUAL TO RELEASE
' Jimmy Dale, Alias the Grey
Seal" — Starring E. K. Lincoln
A DETECTIVE SERIES
Another new series of Mutual Featur-
ettes is ready for release. The new series
is entitled "Jimmie Dale, Alias the Grey
Seal." It is a thrilling series of de-
tective tales — each complete in itself —
each two reels in length. The first of the
Jimmie Dale Featurettes will be released
on March 23. Fifteen others will follow
at weekly intervals, for there are sixteen
complete stories in the series. The stories
are by that master of fiction — Frank L.
Packard. The Jimmie Dale stories in
fiction form have been appearing in The
People's Magazine, where they have been
read by hundreds of thousands of people.
They are now assembled in book form,
and booksellers all over the United States
are offering the bound volume of de-
tective stories. In the films, E. K. Lin-
coln appears as Jimmie Dale. In the sup-
porting cast are such favorites as Edna
Hunter, Doris Mitchell and Paul Panzer.
The film productions were staged by the
Monmouth Film Corporation, of which
Harry McRae Webster is president and
Jules Bernstein general manager. Harry
McRae Webster directed the productions.
All the stories are new. They have never
been released before. They offer the ex-
hibitor a most unusual attraction. Fic-
tion publishers have proven that nothing
has a stronger appeal for the great Amer-
ican public than mystery stories. Now, in
film form, the exhibitor can reach out for
this same big audience — can bring the
readers of detective fiction to his theatre
to see their favorite hero actually per-
forming the deeds of which they have
read. "Jimmie Dale, Alias the Grey Seal,"
is now available at all Mutual Film Ex-
changes.
WITH "MY FIGHTING
GENTLEMAN" RUSSELL
STARTS NEW SERIES
WILLIAM RUSSELL, popular Amer-
ican-Mutual star, is this week to
appear in the first of a brand new series
of American Photoplays, all of which will
be released through the exchanges of the
Mutual Film Corporation. The first pic-
ture is six reels in length. It is entitled
"My Fighting Gentleman." Nell Ship-
man is the author. Edward Sloman, the
same man who produced the sequel to
"The Diamond From the Sky," directed
it. It is a superior production in every
way.
Powerful Story of the South.
"My Fighting Gentleman" is a story of
the South during the Reconstruction
Period. Its heroine wears hoopskirts and
its hero is possessed of real Southern
chivalry. The utmost care has been
taken in depicting with fidelity every de-
tail of the time in which the story is laid.
There are no jarring notes. Each "prop,"
each piece of furniture, each tiny detail
of costuming is historically correct. The
real South is re-created and lives again
on the screen in all the realism of the
days immediately following the Civil War.
Francelia Billington makes her first ap-
pearance opposite Mr. Russell in this pro-
duction, and the rest of the cast is made
up of players specially selected for their
peculiar abilities.
Directed by Edward Sloman.
Director Edward Sloman, who has at-
tracted attention everywhere on account
of his careful supervision of numerous
multiple reel photoplays, has fairly out-
done himself in "My Fighting Gentle-
man." From the standpoint of photogra-
phy, stage settings, costuming and en-
actment, this first of the new Russell
Series can truly be termed an excellent
picture. Theatres everywhere are cer-
tain to demand repeat bookings on this
subject. Everyone who sees it will want
to see it again and will advise friends to
see it. Exhibitors can make reservations
for the new William Russell series now at
any Mutual Film Exchange.
Marjorie Rambeau
With All-Star Cast
A real all-star cast supports Marjorie
Rambeau in the second of her Mutual
appearances. In "Motherhood." from the
pen of Frederick Arnold Kummer, Paul
Everton, one of Broadway's best known
"heavies," has an important role, as have
Anne Sutherland, the noted character
actress, Aubrey Beattie, and others.
nnounceiTiertt:
E.D. HorJcheimer Presenfe
The Popular Star
Miss
In a Series jr Six H'Ve Reel
MUTUAL "PRODUCTIONS
THE Mutual Film Corporation announces
the forthcoming presentation of a series of
six Mutual Productions featuring the charming
star, MISS JACKIE SAUNDERS. Each of
these plays is in five reels. Each portrays the
exceptional dramatic ability of the star. The
first three plays of the series are :
1. "Sunny Jane"
2. "The Wildcat"
3. "The Checkmate"
"Sunny Jane" will be released the week of March 26th
through all the exchanges of the Mutual Film Corporation.
The others will follow at regular intervals. This series of
plays is recommended to exhibitors seeking high class enter'
tainment. The stories are all especially selected to suit the
personality of the star. The supporting casts are good. The
direction is of the highest standard. The staging throughout
is lavish — beautiful. Booking arrangements for the entire
series can be made at any Mutual Exchange.
NOW BOOKING AT ALL
MUTUAL EXCHANGES
Aftotker Great STqual Pkoto- Novel!
IN
15 CHAPTERT
FIRf T RELEAf E APRIL 9*
Beginning Monday, April 9th, we will pre-
sent the third HELEN HOLMES success — 'THE
RAILROAD RAIDERS". This new photo-novel is, undoubtedly,
the most stupendous of all serials. Thrills — action — punch —
every chapter. A story of railroad life in the great West
in
Directed by J. P. McGowan. Backed by a tremendous advertising
campaign throughout the country.
Another Sensational
Helen Holmes Success
"THE RAILROAD RAIDERS" is the third serial
success featuring the fearless film star HELEN HOLMES. The
first two — "The Girl and the Game" and "A Lass of the Lumberlands"— made
BIG money for exhibitors. Now comes "THE RAILROAD RAIDERS"—
another sensational Helen Holmes success. This production will be pre-
sented in fifteen chapters — a new two-reel chapter each week, beginning Monday,
April 9th. If you're seeking big box-office receipts, for fifteen weeks— WIRE
YOUR RESERVATION FOR "THE RAILROAD RAIDERS" AT ONCE
Bookings are being made now at all Mutual Exchanges. Wire your nearest
Mutual Exchange.
SIGNAL FILM CORPORATION
Samuel S. Hutchinson, President
NOW Booking At A// Mutual Exchanges
March 17, 1917
THE MOVING PICTURE WORLD
1715
r^
ran
=*9
"No, We Didn't Stop to Wash the Dishes"
"Five tickets, girlie, and don't forget that it's the wife
with me when you smile. Show your ivories if you
want to, but make it a bit impersonal. What! The
smile's not for me? What's the big idea? Because I
bought five instead of two? Say, I always want five
tickets now that you show Gaumont Pictures. The
dishes go unwashed the nights you show 'em. We all
pile off right after supper because Gaumont Pictures are
for all the family circle. There's never anything we
don't want the children to see."
1710
THE MOVING PICTURE WORLD
March 17, 1917
March 17, 1917
THE MOVING PICTURE WORLD
1717
Qnnouncinq) A new Series'
oi Mutual 9edtufetieP
MUTUAL
Beqinninq March 25rd the Mutual Film Corporation
will release for the first time the Startling and
Widely Advertised Detective Series*
immie Dale
tt
mm
E-IO Lincoln
Dorlf Mitchell raul ranzer
isi^im
A series of 16 Adventurer. Each complete,
in two reels*. A new episode each weelc
beqinninq March 23rd. Never before released.
* Adapted -from the stories* by the noted
author Prank b Packard. Now issued in book
form everywhere. All new and all complete.
Now boolcinq as Mutual Featuretter at all
Mutual Exchanaer.
'Produced by
HARRY MCRAE WEBSTER 7tofc«6
JULE9 BERNSTEIN Qm'J Manager
directed by HARRY MCRAE WEBSTER-/
Booking Now At All
MUTUAL EXCHANGES
E.K.LINCOLN
1718 | [] THE MOVING PICTURE WORLD March 17, 1917
Released March 15
"JERRY'StfTRIPLE ALLIANCE"
a single reel
CUB COMEDY
featuring
George Ovey
This is an animal comedy introducing two elephants which
perform comedy feats unlike anything ever seen on the
screen.
It is a picture that is made to order for exhibitors requiring
novel, wholesome and entertaining comedies. No better choice
could be made than "Jerry's Triple Alliance."
Book through any exchange of
the Mutual Film Corporation
DAVID HORSLEY PRODUCTIONS
In Answering Advertisements, Please Mention the MOVING PICTURE WORLD.
March 17, 1917
THE MOVING PICTURE WORLD
1719
The
Greatest \
Special
Ever Released
written by Jean Richepin
k Directed by A
Louis Mercanton
Selected by
?ifii «•
THEATRE
tor NewYork
1 run
I
I
SARAH
BERNHARDT
in her Greatest Triumph f
frame
An official order by cable restricting the State
rights sales of this picture, owned in part by the
French Government, delays the announcement of
the names of the releasing exchanges. This is but
temporary, waiting upon further advices. In the
meantime, first run houses may communicate with
HENRY J. BROCK,
Tenth Floor, 220 West 42nd Street
New York City
In Answering Advertisements, Please Mention the MOVING PICTURE WORLD.
1720
THE MOVING PICTURE WORLD
March 17, 1917
March 17, 1917
THE MOVING PICTURE WORLD
1721
ART DRAMAS
AT LAST!—
THE SOLUTION
Developing a new idea and making a success
of it is no easy task.
Yet the success of Art Dramas came rapidly
because of a crying need — an ever-increasing
demand for pulling and satisfying pictures of
high quality at a price within reason.
Eliminating the $15,000 Star
The Moving Picture World says:
"The exhibitor has it in his own
hands to remedy this condition
by refusing to pay exorbitant film
rental fees, based on unreasonable
salaries paid to actors."
The Motion Picture News says:
"Exploitation of super-stars by
exhibitors a mistake, says Fait.
Cites example of $1000 a week
picture which proved no better
drawing card than ordinary fea-
ture."
The Art Dramas Idea begins with the story
and not the star. It depends upon careful,
conscientious production and ends with in-
telligent service of One a Week to the ex-
hibitor at a sane price.
Experienced distributors of Art Dramas in principal cities
or address
ART DRAMAS, Inc.
1400 Broadway
NEW YORK
116 W. 39th St.
g( M6 WEST S®THS™E]ET NBWT@]RKQTY)|g
In Answering Advertisements. Please Mention the MOVING PICTURE WORLD.
1722
THE MOVING PICTURE WORLD
March 17, 1917
ART DRAMAS
s
GEORGE H.WILEY
PPE/ENXT A CHARMING ARTLTTE
OF GRE-AT DRAMATIC POYY&PC
JEAN /OTHERN
1 N V
CLOUD
<g
fc
APOWERFUL PHOTOPLAY
OF A WOMAN'S /ACHI PICE:
FOR HER DAUGHTER
AND THEGIRLT GREATER
SACRIFICE TO PRESERVE
HERMOTHER'/ GOOD HAKE
V
,\XV
/
tt
y'
/ /
L
^
PRODUCED BY
VAN DYKE
Fl LM CORR
DIRECTED BY
WILL S.DAVI/
BOOKING AT THESE EXCHANGES
NEW YORK-MODERN FEATURE PHOTOPLAYS, Inc., 7» Seventh Avenue.
BOSTON— BOSTON PHOTOPLAY COMPANY. 205 Pleasant Avenue.
PHILADELPHIA-ELECTRIC THEATRE SUPPLY COMPANY, 1321 Vine Street.
PITTSBURGH— LIBERTY FILM RENTING COMPANY, 938 Pcnn Avenue,
DETROIT— TRI- STATE FILM EXCHANGE, 120 Broadway.
CLEVELAND— TRI-STATE FILM EXCHANGE, Sincere Buildinr.
CLNCINNATI-TRI-STATE FILM EXCHANGE, 23 Opera Ftacc.
CHICAGO-ART DRAMAS SERVICE. 207 South Wabash Avenue.
SAN FRANCISOO-DE LUXE FILM LASKY CORPORATION, Humboldt .Bank Blda
LOS ANGELES-DE LUXE FILM LASKY CORPORATION,Los Angeles InveltmtBldl
DALLAS— SOUTHERN ART DRAMAS CORPORATION, 1911 Commerce Street.
SALT LAKE CITY— PHOTOPLAY EXCHANGE. 137 East 2nd Street South.
DENVER-PHOTOPLAY EXCHANGE. Welton Street.
KANSAS CITY-STANDARD FILM CORPORATION, 319 Gloyd Buildini.
ST. LOUIS— STANDARD FILM CORPORATION.
DES MOINES— STANDARD FILM CORPORATION.
M6 WEST 59* HSTREET NEWTOmOT Y)
In Answering Advertisements, Please Mention the MOVING PICTURE WORLD.
March 17, 1917
THE MOVING PICTURE WORLD
1723
the
5 ^
M
MMMMMMM
ana^er5 of successful iheati-es
like the5TKAND-^»^J6/2t, theTElAb!GVE-&v0A/y/7,the
W\SHINGTONandtheBEGENT-^^/wy, theNEWGAR-
RICK-^>7w^^,{lie KlAnO-Ska'ihuuiisca, theALHAMBDA-
z^Wes, and MARCUS LOEWlS CHAIN OF THEATRES all
find"hal it pays i hem well to book CHRISTIE COMEDIES.
CHRISTIE COMEDIES will build business and profits for YOU too.
find the nearest INDEPENDENT EXCHANGE and start bookin^-NOWJ
Christie
Lomedi
Regular weekly single-reel
release for March 12th,
"HIS FLIRTING
WAYS"
Featuring
BILLIE RHODES,
NEAL BURNS
ETHEL LYNNE
Special two-part release
for March 15th.
"OUT FOR THE COIN"
San Francisco
Peerless Film Exchange,
100 Golden Gate Ave.
California, Arizona, Nevada.
2 Los Angeles
Peerless Film Exchange,
224 L. A. Investment Bldg.
California, Arizona, Nevada.
3 Minneapolis
Zenith Feature Film Co.,
Produce Exchange Bldg.
Minnesota, North and South Dakota.
4 Boston
Phoenix Feature Film Exch.,
131 Columbus Ave.
New England States.
5 Denver
Consolidated Feature Film Exch.
1746 Curtis St.
Colo., Wyo., New Mex., Utah and Mont.
6 Dallas
Alliance Film Co.,
1905% Commerce St.
Texas, Arkansas, Oklahoma.
7 Toronto
Famous Players Film Serv., Ltd.,
12 Queen St., East.
Canada.
8 Detroit
Superior Features,
120 Br»adway
Michigan.
9 Cleveland
Tri-State Film Exchange,
Sincere Bldg.
South Ohio, Kentucky
10 Cincinnati
Tri-State Film Exchange,
21-23 Opera Place
North Ohio
1 1 Sioux City-
Globe Film Corp., Successors to
Western Film Co.
310 Nebraska St.
Iowa.
12 Winnipeg
Famous Players Film Serv., Ltd.
447 Main Street
Canada
Co-operative Film Exchange,
Australia.
14 Chicago
Celebrated Players Film Co.,
207 S. Wabash Ave.
Illinois, Indiana.
15 Milwaukee
Walter Baier,
3rd Floor Manhattan Bldg.
Wisconsin.
16 Philadelphia
Metro Film Exchange,
1331 Vine St.
Eastern Pa., Maryland, Virginia, Dist. Col
17 Brooklyn, N. Y.
K & M. Film Exchange,
587 Fulton St.
New York, Northern New Jersey.
18 Pittsburgh
Liberty Film Renting Co.,
938 Penn Ave.
Western Pensylvania, West Virginia.
19 Seattle
Reel-Play Feature Co.
Washington, Idaho, Oregon.
20 Birmingham
Queen Features Film Co.,
24-25-26 Potter Bldg.
Southern Territory.
21 We'iington, New Zealand
Co-operative Film Co.,
New Zealand.
CHRISTIE FILM CO
SUNSET BiyD^GOWEI3ST
LOS ANGELES • CALIFORNIA,
AL.E.CIIRISTIE* DIRECTOR GENERAL
1724
II
THE MOVING PICTURE WORLD
INIUIIIIIINIIIIIIIIIIIIIIIIIIIIIIIIIIIHIIIIIIIIinillNUIHIIIIIIIHIIIIIIlllllllllllllld,
fltolchyy
March 17, 1917
icturcs
lllllllllllln^illl
.^21^-^i^J, ......,.,•.' : , ' ';.. ',,. . ...; - _____ i_„_ • -
Goldwyn's "Remedies"
for Sick Box Offices
ADVISORY BOARD
SAMUEL GOLDFISH
Chairman
EDGAR SELWYN
IRVIN S. COBB
ARTHUR HOPKINS
MARGARET MAYO
ROI COOPER MEGRUn
ARCHIBALD SELWYN
CROSBY GAIGE
Ilii
illillilllliiiiillllillilliilli
GOLDWYN PICTURES are to be the
greatest remedies for sick box-offices ever
prescribed for the exhibitors of America.
Goldwyn, knowing what a tonic its productions
will be for all theatres, advises all exhibitors to
'Hake as often as offered":
MAE MARSH
The greatest young artist in
pictures. Heroine of "The
Birth of a Nation," "Intolerance" and the other great
masterpieces. A star known to millions.
MARY GARDEN:
Grand opera's greatest
star. Beautiful and in-
ternationally famous. Her drawing power is rivalled
only by that of Caruso.
MAXINE ELLIOTT:
Gloriously beauti-
ful and a dramatic
favorite on two continents. Few women in the entire
world have received such remarkable publicity.
TA1VK COWT * America's most remarkable
J__L1J_. \j\J TT JL. emotional actress. Heroine
of "Within the Law," "Common Clay," and other great
plays. Young, lovely — and with an enormous follow-
ing.
MADGE KENNEDY: S^^
world and star of "Fair and Warmer," "Twin Beds,"
"Over Night" and "Little Miss Brown." She has
youth, beauty and the admiration of the nation.
These Most Popular Stars Will Be Pre-
sented in Plays by the World's Ablest Authors
C^oldwyn^ISicturcs
Corijomtion
16 East 42d Street,
Telephone
New York City
Vanderbilt 11
March 17, 1917
THE MOVING PICTURE WORLD
1725
Aaxine
Elliott
A pre-eminent beauty, a tal-
ented and internationally-known
artist, who will make her first ap-
pearance on the screen as a Gold-
wyn star. Her loveliness and the
charm of her personality have
challenged world-wide attention
for years.
Hundreds of important news-
papers have congratulated Gold-
wyn on bringing this notable
woman into motion pictures.
Here you may read a few of their
comments :
THE SEATTLE TIMES: "Max-
ine Elliott one of the most
brilliant of all the stars."
FT. WORTH STAR-TELEGRAM:
"Miss Elliott's entry into pictures for
Goldwyn is one of the big events of
the year."
PITTSBURGH DIS-
PATCH: "Maxine Elliott is
one of the most beautiful
women of whom the stage
can boast. Goldwyn captured
her."
BOSTON RECORD: "Miss
Elliott will be a great favorite
in New England. She is the
most beautiful woman New
England has ever given to the
stage."
CHICAGO JOURNAL: "In
bringing Miss Elliott to the
screen Goldwyn has discov-
ered a Gold-mine."
CLEVELAND PRESS:
"Goldwyn succeeded where
others failed. Miss Elliott is
a big prize for the picture pro-
ducers."
PORTLAND OREGON-
IAN: "Miss Elliott will ap-
peal to a tremendous follow-
ing."
DETROIT TIMES: "We
cannot imagine there is a man
or woman who' will not hasten
to see the beautiful Maxine
Elliott on the screen."
Exhibitors will notice that Goldwyn's big
stars represent box-office attraction at
its highest point of development
Ooldwyn^picturcs
Corporation
16 EAST 42D ST., NEW YORK CITY
Telephone: Vanderbilt 11
1 72( i
THE MOVING PICTURE WORLD
March 17, 1917
*
WORLD
PICTURES
are trade-marking
the S. R.O.sign
S.R.O
DC
Hill
iiiiiiiniiimmiiiiiiiiiiiiii m
March 17, 1917
THE MOVING PICTURE WORLD
WILLIAM A.DRADY
in association wif/i
WORLD PICTURES
pi-
esen.tr
ALICE
BRADY
fthe Dancer's Peril
*rith ALEXIS KOSLOFFof the
RUSSIAN IMPERIAL BALLET
„~ DIRECTED By _
HARRIET MORRI5 TRAVERS VALE
♦#
in
\ i
J -
1727
llllllll i.h'.ILII-JUhl,!:!! .lU.II.IIM'IIIIUJIil,: ,1 ,-,! ,M , J I ' , - ■
1728
THE MOVING PICTURE WORLD
5ELZNICK€|PICTURES
March 17, 1917
HARR.'Y" RAPF
Pre-serii\s
ROBERT
WARWICK
In the /lost Absorbing
Detective Romance
Ever Screened, o »
THE ARGYLE CASE
aytyo
Adapted By Permission,
of Klaw & Erianger from
the Drama By Harvey J.Ojfi^-
§ins, Harriet Ford cZ^cf
William <J. Burns. '• •
Directed By
MLPHW.INCE
A Picture That Appeals
to Every Instinct of*
Humanity. ° °
AS TTO
SOLE
DISTRIBUTORS''
LEWIS J .
SELZNICK
EXCHANGES
branches
everywhere:
CLARA
KIMBALL
YOUNG
THE PRICE SHE PAID
Let us Quote from the
Hew York "Tri bun e
/\i5S Youn<jj has neverdone
anything better- 5he Plays
with repression and Power-
She is so beautiful that if she
just appeared on the screen
and did nothin§ at all she;
would be for§iven. Indeed one
almost resents any motion or
emotion on the part of f\iss
\bun§. One feels like exclaim-
in§;'Keep still, I wantto lookalyou','
Directed By
CHARLES G1BLYN
Albert Capellani - ^Director Geiil
March 17, 1917
THE MOVING PICTURE WORLD
1729
!lLNICK®PICmai
BRENON
Presents
HMME REED
THE „
HEBMLSffl
THE TREMENDOUS 5T0RY
OF THE WICKEDEST WOMAM
IN THE WORLD ♦ + o
FOR
<L^CK~»
n
SOLE
DISTRIBUTORS'^
LEWIS J .
SELZNICK
EXCHANGES
BRANCHES
EVERYWHERE
Joseph M. Schenclo
Presents
NORMA.
T/ONAME
"THE LAW OF,,
COHPEMSAT Oil
WiLsoxv ./lizner
(Co-Avihor With. J&ul Armstrong of
Alias,Ji'jnmj;VaIerrtine&Tli<»P«pfurf>l^
WILL WIN NEW LAURELS
FOR THIS VERSATILE AND
CHARMING STAR NOW
MAKING SUCH A BRIL~
.LIANT SUCCESS 1N~~0
PANTHEA
In Answering Advertisements. Please Mention the MOVING PICTURE WORLD.
1730
THE MOVING PICTURE WORLD
March 17, 1917
WM. W. H0DKINS0N
announces the formation of a new
distributing organization to be
known as
FORUM FILMS, Inc.
Cs$homnx>L
a&i
announces he has arranged with Mr.
Hodkinson through the motion picture
division of
THOMAS A. EDISON, Inc.
for the distribution! through the
new'organization of
CONQUEST PICTURES
Uhe Open Road fo Romance and Knowledge
-PUBLJSi
PUBLISHED WEEKLY by
"CONQUEST PICTURES" is the name
applied to a series of special motion pic-
tures of an inspirational nature released in
the form of "locked" programs of five reels
in length, with the proper balance as to dra-
matic, comic, and informative subjects of
general interest.
These films will be produced, and the
programs assembled for the benefit of the
lar^e number in the United States, includ-
ing parents, social workers, educators, ex-
hibitors, etc., who are interested in solving
the problem of better motion pictures for
young and old alike.
Territorial franchises for the distribution
of these pictures are still available in some
localities and offer unusual opportunities
for a few persons of character and ability
to become associated with Mr. Edison and
Mr. Hodkinson in this epoch making step
in the development of motion pictures.
Motion picture theatre proprietors desir-
ing to secure the "CONQUEST PIC-
TURES" are invited to communicate with
the offices of this company in New York,
and they will be advised of the name and
address of the distributor supplying their
territory.
Forum
Films,
Inc.
1905 Times Bldg.
New York City
In Answering Advertisements, Please Mention the MOVING PICTURE WORLD.
m
m
f
re .-.
3
m
■i.
>:s .#•-...
*:
■:::•:
<4
'■■'■
new serial
MYSTERYofthiDOUBIE CROSS
Will have in the
$ reat Hearst news-
papers-and maga-
zines the same vast
publicity that has
madeTatna" a
household word.
■
Stellar cast
with
Leon Bary
Produced by ASTRA
Released March IS
fcVfl l\
Featuring Pearl '
MCed by AStra. Direct.
Pathe
onesome
f Lukes
.ively
Life
The first of the
Rolin
two reel comedies
will be released
March 18
It is an
S. R.O.
attraction!
,: ■
The world before your eyes-
The Hearst- Pathe News
it invariably pleases every
audience - tf invariably
increases box office receipts.
**
• m
^""^uardjiig New York's Giant Bri<
March 17, 1917
THE MOVING PICTURE WORLD
1731
1732
THE MOVING PICTURE WORLD
MarclT 17, 1917
March 17, 1917
THE MOVING PICTURE WORLD
1733
TRIANG L
FINE ARTS
Released Sunday, March 18th
Bessie Love
in
"A Daughter of the Poor"
An appealing and endearing star in a play of the
poor and the rich in which their virtues and faults are
dealt with in refreshing humor through five reels of
jtense situations and rapid-fire action.
A play that is generally alive with humanity.
INCE-KAY BEE
Released Thursday, March 22nd
William Desmond
in
i(
Blood Will Tell"
A swiftly moving story of love and finance.
Full of sternness and tenderness; human prob-
lems, plot and counterplot and the final triumph of
a good woman's influence over a man's foibles.
RELEASED ONLY BY TRIANGLE DISTRIBUTING CORPORATION
In Answering Advertisements, Please Mention the MOVING PICTURE WORLD.
1734
THE MOVING PICTURE WORLD
March 17, 1917
March 17, 1917 THE MOVING PICTURE WORLD 1735
Get Ready for an Hilarious Week!
Released March 11 Independent Plan
The Newest, Funniest, Most Thrilling
MACK SENNETT
KEYSTONE
"Dodging His Doom"
It is a typical Keystone, full of the unexpected,
never slow, and it tells a real story in the unique
Mack Sennett manner.
Superlative cast of fun makers including
Chester Conklin and Dora Rogers
Let your audiences see the
Thrilling Jail Break Big Murder Trial Terrible Mix-Up
Near-Hanging The Chain Gang Screaming Climax
"DODGING HIS DOOM" is the real
SCREEN SCREAM.
Don't miss the March 4 release
"Villa of the Movies"
It gives you a splendid line on these new two-reel
independently released
MACK SENNETT KEYSTONES
REMEMBER!
MACK SENNETT KEYSTONES
ARE DIFFERENT FROM THE REST
Distributed as independent releases through
Triangle Exchanges Go to the Nearest
In Answering Advertisements, Please Mention the MOVING PICTURE WORLD.
1736
THE MOVING PICTURE WORLD
March 17, 1917
No Hazard in Its Booking /
r / 1HE Photo-Dramatic version of Hall Caine's powerful realistic
J novel "THE DEEMSTER," starring DERWENT HALL
CAINE, a son of the author, in a romantic role, is a feature
picture that possesses all the essentials of a Smashing Big Hit.
Every element of success is inherent in it — Author, Story, Star,
Players, Production and Anticipatory Interest created by Public Read-
ing of the tale for over a quarter of a century.
All of the thousands of readers
of "THE <DEEMSTER" desire
to see this picture with the son of
the author in the heroic character of
<DAN MYLREA, one of the most
striking in fiction.
yOU can see the advertising
possibilities in all this in your
community, can you not?
Publicity in connection with
this picture has been in the making
for fully Thirty Years— ever since
"THE DEEMSTER" was first published in this country, followed
by the author's subsequent successes. At this time Mr. Caine's name
appears daily in all the great newspapers in this country in connection
with his news articles on the European JVar.
ALWAYS IN THE PUBLIC EYE! EVERYBODY ADMIRES HIS GENIUS!
HIS NAME ALONE IS A TREMENDOUS ASSET IN PUBLICITY!
All the Exhibitor Need Do Is to Utilize All these Advantages with the Help
the Publicity Departments of the Arrow Film Corporation will Extend to Him
WHY NOT TAKE THE COIN? IT'S WAITING
March 17, 1917
THE MOVING PICTURE WORLD
1737
State Rights of Great Value /
/. * VER Y novel by Hall Caine translated from book to stage has
Mi scored a success and proved a money-maker for all concerned.
You know every picture made from a Hall Caine story has
been a winner — "The Eternal City" — "The Christian."
And now comes "THE DEEMSTER" — the one best bet in
the opinion of the wisest and most conservative States Rights buyers,
who are rapidly taking up all open territory.
The story is known and fixed in public knowledge and approba-
tion. Its publication as a picture is of interest to thousands of readers.
Such a Photo-Drama is not a speculative attraction in any sense —
there is no hazard connected with it.
/I GREAT story widely read, written by a great author univers-
/i ally known, combined with a great and convincing dramatic and
pictorial interpretation, cannot fail to draw the money. "THE
DEEMSTER" will not only attract Big Money on its initial presen-
tation, but it will prove a wonderful repeater. It will score as a Star
Headliner on its first run everywhere books are read. It will repeat, for
it possesses all the draught which makes a dramatic production a success
in playing return dates.
NOTHING ON EARTH IN THE AMUSEMENT FIELD IS NEARER ABSOLUTE
CERTAINTY OF DRAWING REALLY IMPORTANT MONEY
ARROW FILM C0RP0RATI0N,^byro°rkway
,738
THE MOVING PICTURE WORLD
March 17, 1917
iiiiiiiiiiiimiiiimi
March 17, 1917
THE MOVING PICTURE WORLD
1739
)®C3
to® Kfes^KJ^.';
KLEINE-EDISON-SELIG-ESSANAY SERVICE
Beginning Monday, April 2
WILL RELEASE A FEATURE EVERY WEEK
Mr. Exhibitor :
This announcement is important to you because it means added
strength to an already strong service.
It means that you may depend upon K.-E.-S.-E. to supply you
with money-making-features every week.
It means additional stars, each with a large following and recog-
nized as undoubted successes.
It means that with K.-E.-S.-E. Service you will fill your theatre.
Special Features: Max Linder every month;
Harry Watson, Jr., as Musty Suffer every week.
"Keyes" Service Measures 100 Per Cent
Get in Touch With
KLEINE-EDISON-SELIG-ESSANAY
BRANCHES EVERYWHERE
K-E-S-E
In Answerins Advertisements, Please Mention the MOVING PICTURE WORLD.
m
1740
THE MOVING PICTURE WORLD
March 17, 1917 ll
^» !
DISON
jLTENRY B. WALTHALL, Amer-
■*■•* ica's foremost actor, with Mary
Charleson, gives a gripping portrayal of the
results of profligacy in "Burning the Candle. "
Dragged to the depths of depravity by a great
weakness, the man faces death, as his only
solution. But alone in a prison cell, love for
his deserted bride is awakened. Gomes re-
pentance, a struggle for self respect, and finally
triumph. A thrilling drama by Turner White.
Arranged and directed by Harry Beaumont.
Screen time, 1 hour, 12 minutes.
*»*Wf?S!W
GEORGE K SPOOR PRESIDENT
1333 Argyie St., Chicago
mJKStJKW
K-E^SHE^ PRODUCERS OF PICTURES FOR THE FAMLY fj££r£E
March 17, 1917
THE MOVING PICTURE WORLD
1741
I
|
■;■;■;
i.
I
"
WE DARE YOU
to look at Black Cat features or the series on "Is Marriage
Sacred ?" You can see these photoplays at any branch of
the General Film Co. One look and you will book all and
run them regularly. They are the biggest money get-
ters of the period. Listen to this :
Motography says of "Ashes on the Hearthstone," one of the
series on "Is Marriage Sacred?"
"This issue in the popular Essanay series is an unusually dra-
matic short length picture. The action and the story material
condensed in the twenty-six minute screen time and the tense,
effective method of presenting it are worth praise. Good acting and good
direction, with the technical details well handled, combine to make the release
satisfactory for any theatre."
The Exhibitor's Herald says.
"Of a refreshing and humorous nature is the latest Black Cat feature. Bryant
Washburn is cast in a role which he can handle so well. It is a short subject which
will entertain any audience."
WE DARE YOU !
Trademark
Reg. U. 8. Pat. 1907
GEORGE K. SPOOR PRESIDENT
1333 Argyle St., Chicago
Trademark
Ree. U. 8. Pat. 1907
PRODUCERS OF PICTURES FOR THE FAMILY
m
m
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■I-::,
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a
w(3
if
'im
, ■ -. ■
1
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In Answering Advertisements, Please Mention the MOVING PICTURE WORLD.
THE MOVING PICTURE WORLD
March 17, 1917
Quick Success of a Big, New Idea
You are keen for new ideas. So is every other live
exhibitor.
This is proved by the remarkable advance booking of
Fortune Photo- Plays — the new kind of features with a
big, new idea back of them.
The first two Fortune Photo-Plays have been in the
hands of the General Film branches only a few days, but
it has already been necessary to increase by 20 per
cent, the number of prints originally planned.
Three of America's largest exhibitors have booked
Fortune Photo-Plays solid in their entire chain of
theatres. Others are falling into line every day.
FORTUNE
PHOTO - PLAYS
The big idea behind these pictures is a
strong story and all action — snap, pep,
solid punch from start to finish. No
padding — no non-essentials — but the boiled
down essence of the greatest short stories
ever published, the wonderful romances of
adventure and mystery appearing in Ains-
lee's, Smith's, Popular, People's, Top
Notch, and the other Street & Smith Mag-
azines. Five reels condensed to four — one
hour screen time.
Every one of these splendid productions
is perfectly cast and beautifully produced.
Famous stars appear in all of them. In the
first release, 'The Inspirations of Harry
Larabee," Margaret Landis and Clifford
Gray play the leads ; in the second, "Men-
tioned in Confidence," Vola Vale and R.
Henry Grey; in the third, "The Devil's
Bait," Ruth Roland and Henry King.
Fortune Photo-Plays fit perfectly in
every program. They are being advertised
by the biggest campaign ever used for mo-
tion pictures — a $100,000 campaign in all
Street & Smith's famous magazines —
15,000,000 readers.
Arrange now with your General Film
Exchange to see the first two of these big-
idea films.
DISTRIBUTED BY GENERAL FILM CO., Inc.
Produced by H. M. & E. D. Horkheimer
March 17, 1917
THE MOVING PICTURE WORLD
m
i
SELIG
ONE REEL COMEDIES
AND DRAMAS
in General Film Service, are proving popular
with exhibitors. The reason is, the films
are getting the money!
The Selig Company is sparing no effort to
make its productions of shorter length ex-
cellent in every detail.
1
k
he Moving Picture World
recently said:
" 'For Reward of Service' is dis-
tinctly a release of merit. It
has a heart grip and a direct-
ness of appeal that absorbs."
The Motion Picture News
says :
" 'For Reward of Service' is a
one-reeler with a real star,
George Fawcett, an unusual
thing in itself. It will fit
smoothly into practically any
program."
"A Question of Honesty" and "Everybody
Was Satisfied" are latest releases in General
Film Service. One is a drama, the other a
comedy. Book them; they are worthy!
i
IF
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J
IS
V
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''IV
SELIG POLYSCOPE CO.
CHICAGO, ILLINOIS
In Answering Advertisements, Please Mention the MOVING PICTURE WORLD.
1744
THE MOVING PICTURE WORLD
March 17, 1917
Co = operation
between AUTHOR and PRODUCER
as it is practised at the Kalem Studios
means
Better and Better Pictures!
PAUSE a moment before read-
ing the editorials on the opposite
page to consider this :
Frederick R. Bechdolt, the brilliant
author engaged by Kalem to prepare
"The American Girl" series of two-
part Western dramas, is actually
working with the director and players
— riding out to locations with them —
suggesting bits of local color — advis-
ing— co-operating.
Why?
Because he wants to be sure that
the real West, the West that he knows
so well, is accurately portrayed on the
screen.
What does all this mean to you?
It means that you can boost "The
American Girl" to the limit — and it
will make good for you.
It means better and better pictures,
of course — short-length features that
will add a tower of strength to your
program week after week.
Best of all, it means that we are
constantly seeking new ways to pro-
tect your interests.
Hurry to your nearest General Film
exchange and see "The American Girl"
on the screen; then — judge for yourself J
^jiiiiiiililiiitiiiiintiiiiiiiiiiitiiiiiiiiiiiiiiiiNiiiiiiiiiiiiiiiiiiiiiiiiiiniiiiiiiiiiiiiiliiiiiiiiliiig
Other
Kalem = Made
Productions That Will Create §
Good Will and Attract New ;
Patrons.
"A Daughter of Daring"
A Series of Single Part j
Dramas of the Rails,
featuring
HELEN GIBSON
;
u
Grant, Police Reporter"
A Series of Dramatic Thrills
featuring
GEORGE LARKIN and
OLLIE KIRKBY I
"HAM" Comedies
featuring
"HAM" and "BUD"
— those funny fellers
iiiiiiiniiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiNiiiiiiiiiiiiMiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiniiiiilif'
March 17, 1917
THE MOVING PICTURE WORLD
1745
Entered at the General Post Office, New York City, as Second Class Matter
J. P. CHALMERS, Founder.
Published Weekly by the
Chalmers publishing Company
17 MADISON AVENUE, NEW YORK CITY.
(Telephone, 3510 Madison Square)
J. P. Chalmers, Sr President
J. F. Chalmers Vice-President
E. J. Chalmers Secretary and Treasurer
John Wylie General Manager
The office of the company is the address of the officers.
CHICAGO OFFICE-Suite 917-919 Schiller Building, 64 West Randolph
St., Chicago, 111. Telephone, Central 5099.
PACIFIC COAST OFFICE— Haas Building, Seventh St. and Broadway,
Los Angeles, Cal. Telephone, Broadway 4649.
SUBSCRIPTION RATES.
United States, Mexico, Hawaii, Porto Rico and
Philippine Islands $3.00 per year
Canada 3.50 per year
Foreign Countries (Postpaid) 4.00 per year
Changes of address should give both old and new addresses in full and
be clearly written. Two weeks' time may be required to effect the
alteration.
ADVERTISING RATES.
Classified Advertising — One dollar for twenty words or less ;
over twenty words, five cents per word.
Display Advertising Rates made known on application.
NOTE — Address all correspondence, remittances and subscriptions to
MOVING PICTURE WORLD, P. O. Box 226, Madison Square Station.
New York, and not to individuals.
(Index to this issue will be found on page 1830.)
"CINE-MUNDIAL," the monthly Spanish edition of the Moving Pic-
ture World, is published at 17 Madison Avenue by the Chalmers Publish-
ing Company. It reaches the South American market. Yearly subscrip-
tion, $1.50. Advertising rates on application.
Saturday, March 17, 1917
Facts and Comments
FH. RICHARDSON, the projection department
man of the Moving Picture World, is now well
* started on his 18,000 mile trip of visitation to
the managers and operators of motion picture theaters
of the United States. As nearly as it is possible to
schedule such undertakings the list of cities and dates
of the first section of the tour upon which Mr. Richard-
son expects to meet and talk to theater men were printed
in the Projection Department of the issue of February
24, subject to a few slight amendments which appeared
in the issue of March 10. Wherever Mr. Richardson
has talked to the motion picture theater men he has been
complimented for the manner in which he has presented
his subject and has received generous thanks for the
information he has imparted to manager and operator
alike. From these facts one must conclude that time
spent in attending the meetings he will hold on his long
tour will be well spent.
Regarding the subject of Mr. Richardson's talks it is
hardly necessary to explain its importance here. There
is one point, though, that may be overlooked; that his
talks are as important to the manager as to the operator.
Since most that has been written by Mr. Richardson has
been addressed to the man who is directly responsible for
good projection there may exist in the mind of many
theater managers an impression that all this is not for
him. To act upon that conclusion would be a great mis-
take. To be a competent picture theater manager one
should have, at least, sufficient knowledge of projection
to enable him to know when the operator is delivering
the goods. We conclude, therefore, with the hope that
managers will be as numerous at Mr. Richardson's talks
as are the operators. Watch for the date for your town.
Further dates will appear from time to time.
* * *
A SOUTH DAKOTA exhibitor claims that every
time he runs a poor picture it cuts down his re-
ceipts for a month after. His suggestion is that
it would be more profitable all round if the producers
would burn up the negative every time they find that they
have got a "flivver." We are very much inclined to agree
with him, but the trouble is to find producers, and espe-
cially, directors, who will admit that they make poor
pictures. Even then they try to get their cost back at least,
though it gives their name or brand a black eye for
months to come.
ATTEMPTING to put into practice the training and
knowledge secured in the office of the Moving
Picture World in a campaign to secure sub-
scriptions for their paper is the latest scheme for the
National President of the Exhibitors' League and one
of his editors. This is being done under the thinly veiled
guise of being in the interest of the Exhibitors' Organiz-
ation. The real purpose of the trip, however, was plainly
put by the aforementioned editor when he says in a recent
signed article; "I feel, therefore, that to increase the
circulation, to add to the influence and prestige of the
(mentioning his new paper by name), is to render the
highest kind of service to the industry at large." Oh!
wonderful Moses ! Oh ! easy salvation of the Exhibitor
(it only costs a dollar). It is to laugh.
COME to think of it once more, it is always the
Moving Picture World that leads. The trip of
Mr. Richardson of our staff in the interest of
better projection was being planned and outlined for the
past eight or ten months. Of course it is a good thing
and will be in the interest of the whole industry. In
fact, it is such a good thing that others had to do some-
thing like it, hence the trip of the National Exhibitors'
League President and his henchman to gather in dollar
subscriptions under the cloak of "service to the industry."
We do not mind others copying the good things we do,
"imitation is the sincerest form of flattery," but, good-
ness knows we hope that no one will credit the in-
fluence of this office with the muck-racking and mud-
slinging style of editorial matter of the "New School
Trade Journal."
* * *
IT IS unmistakably one of the signs of the times that
the Alhambra theater in Minneapolis has not only
had its theater license revoked for showing a nude
figure picture, "The Garden of Knowledge," but its
manager will have to face a jury and has been, it is
reported, expelled from the local exhibitors' associa-
tion. The theater did a booming business for three
weeks, but it is empty now.
1746
THE MOVING PICTURE WORLD
March 17, 1917
Says the New York Globe
By Louis Reeves Harrison
BRIGHT, animated and interesting, with a following
all its own, the New York Globe is representative
of something to its readers as a rule, and, all un-
consciously, it is representative of a mental peculiarity
which has existed since inchoate man reached the stage
at which he could think. Almost from the time the
germ of reason began to sprout man has solemnly con-
templated nearly all that has passed before his eyes
from the standpoint of his interests. I say passed be-
fore his eyes because the one thing that appealed to him
from the first was movement, or activity, a thing he
has never until recently been able to picture, to pre-
serve, to perpetuate for the use of future generations.
To paint a semblance of nature in respose on canvas
is art. To portray an arrested phase of life in pigment
or in marble is art. To picture nature in her infinite
variety of moods and movement and life in its won-
drous activity fails to convey very much to the Globe
editor. "Whether/' he says, "it can ever become an
art is a question still hidden in the mists of the future."
"To call it an art now is preposterous." The sincerity
of such statements is not to be questioned, but the
editor is all too obviously interpreting what he has ob-
served in terms of self.
He asks if pictures will ever be offered which are not
an insult to the meanest intelligence. "At least 99%
of the stuff, especially of the so-called serials, is the
most abject and mischievous rubbish. Mischievous
becatfse many people take their ideas of life and con-
duct from the films, and the ideas therein offered are
for the most part beneath contempt."
Here is the utterance of a man who is searching for
the truth, and there is no doubt. about his sincerity, but
he forgets that no art has emerged from the irrational
and passed into the rational without accumulating a
vast amount of error on the way.
We can look back over long centuries of achievement,
select a few illustrious art examples and point with
pride to them as mirrors of the soul of man. So, at
least, we have been taught. We have been taught
realization of Shakespeare and Michael Angelo. We
have acquired respect for the arts they mastered. They
only mean something to us after our minds have been
trained to a point of high receptivity. How much has
the press of this country done to enlighten people as
to what constitutes true art in motion-picture produc-
tion? How much has the daily press of this country
done to enhance ignorance by publication of those de-
spised serials?
Purely destructive criticism, intended to cauterize a
sore spot, is not the best remedy in the case of a baby
art like that of picturing dramatic motion and emo-
tion, and such criticism is often a form of reasoning
from inadequate data, quite as mischievous in its way
as what it is designed to correct. On the other hand,
in this column, there has been a steady outpouring
every week for many years of suggestive criticism,
not always palatable at that, but based on practi-
cal experience and adequate data. The great trouble
about reasoning from the older arts in formulating the
new one lies in our inability to foresee future mental
development.
Language itself was not particularly progressive as
an art until it came to be written. Even then centuries
elapsed before it was used as a means of communicat-
ing ideas and transferring knowledge from one mind to
many. Learning was for a long time confined to the few
because of the laborious task of transcription. Then was
evolved the grand art of printing, and literature became
the dominant power of the world. It did more than all
the other arts of expression combined to improve man
and his social condition. Why? It admitted common
people to the richest shades of thought and feeling. It
transformed periods into centuries, pushed civilization
along faster in one year than it had grown in a hundred.
Yet literature has its limitations, those of the lan-
guage in which it is expressed, and language is so in-
adequate that not one man in a thousand can now ade-
quately express what he wishes to say. Some of the
profoundest thinkers have deplored the medium they
were compelled to use because it did not address itself
attractively to those most in need of knowledge. Print-
ing was a new art when painting, sculpture and the
drama were old, yet it improved the tastes of men inter-
ested in the older arts, offered them opportunity for
training and instruction, and it thus improved the older
arts themselves, but without adequate recognition.
History is repeating itself. The discovery of a new
medium which most attractively addresses itself to the
hearts and minds of common people without the inter-
vention of words is not recognized as an art. It is
from observation that the brain derives its highest and
purest pleasure. Acquiring knowledge is a delight to
all active brains, and those less active can be affected
by the same pleasant sensation if not called upon to
struggle with the seemingly unconquerable difficulties
of language.
Now comes a medium which addresses itself directly
to our powers of observation, which is capable of afford-
ing the human mind its highest and purest pleasure,
but a great deal thus shown is on a par with the stuff
published in the daily papers, trash not worth remem-
bering, containing nothing designed for our improve-
ment as individuals or as a race. Typed every day in
the year is a lot of copy that should never be printed,
but are we to reason from such premises that literature
is not an art?
To the rightly perceiving mind it would appear that
the Globe editorial writer is arguing directly against
his own good intentions. Many of his readers are
among the fifteen millions of people who constitute the
daily attendance at picture shows. He is addressing
an intelligent class — the unintelligent do not read edi-
torials of any kind — and he fails to convince when he
arraigns a medium of expression, an art, because of
some unsatisfactory examples he has seen. The joy
of progress in any department of human effort is made
possible by our imperfections.
An unusual amount of discrimination is demanded in
criticising a new art. There is no doubt that i't needs
criticism, but that of the prejudiced kind is apt to be
purely destructive. Go into the studios and note the
tremendous efforts being made to reconcile and unify
the artistic elements of production. There is a vast
amount of sincerity back of the efforts made to hold
public interest. There are intricate questions of sys-
tem, method and treatment there involved. There are
complicated scientific and business problems to be solved.
The Globe rightly declares that authorship has become
the vital equation in the whole problem — there is no gain-
saying that fact— but light on the subject is very much
more needed than sweeping condemnation,
March 17, 1917
THE MOVING PICTURE WORLD
1747
Taking a Chance
By Sam Spedon
IN A RECENT letter from the National Board of Re-
view our attention was called to this ad, which was
published in the local press of a city in northern
New York:
THE REAL BIRTH CONTROL PICTURE HERE
AT LAST
THE GREATEST FILM SENSATION THIS CITY
HAS EVER SEEN
BARE FACTS LAID BARE
THE MOST SENSATIONAL, THE MOST
STARTLING
THE MOST AMAZING PICTURE EVER PASSED
BY THE BOARD OF CENSORS
PERSONS UNDER SIXTEEN YEARS NOT AD-
MITTED.
The letter informed us that the picture advertised was
not passed by the National Board of Review, and had
been prohibited from exhibition in New York City and
many other cities throughout the country, and said :
"It is fortunate for the local motion picture industry
that the Commissioner of Public Safety, who has the
support of every exhibitor of standing in that locality,
took immediate action looking to the suppression of this
exhibition so that the advertisement was at once dis-
continued in the papers."
This advertisement is a striking example to what ex-
tremes some men will go to to cater to morbid curiosity
and the lower instincts of human nature. We are prone
to condemn the exhibitor for the showing of objection-
able and prohibited pictures, but the fact is, he is only
an accessory while the principal offender is the producer.
Both are guilty of violating common decency and defy-
ing public opinion to the detriment of everybody else in
the industry.
We have got to handle this subject without gloves.
This is neither the time nor place to speak in platitudes,
metaphors or similes. We must speak plainly and to
the point if we wish to rid our good ship, the Motion
Picture Industry, of the barnacles that clog its progress
and the pirates that threaten to scuttle it.
Stooping to such methods of making money reminds
us of the old days of the Midway and Coney Island
when the barkers stood outside the holes in the wall
and pointed to a sign in flaring letters : "FOR MEN
ONLY." Many a time our attention has been called to
these signs and to be honest, it was only by excercise of
considerable self-control that we withstood the tempta-
tions of satisfying our curiosity. One night we waited
outside one of these places and watched a couple of
Irishmen who were with their wives (or sweethearts)
enter, after they had gained the latter's consent on the
promise to tell them what they saw. The two men had
hardly gone in the entrance when they came out the
exit, blushing and laughing with chagrin. We asked
them what they saw. They said : "I'm ashamed to tell
you." They kept their word to their female companions
and we overheard them tell them ; "Nothing but an old
'browser' in a 'mother hubbard' running back and forth
on a platform." Just one of those games to "gyp" the
dimes from the curious. That's what most of the un-
savory pictures are and that's what such advertisements as
the above mean. The exhibitors who show these pictures
in their theaters are turning them into holes in the wall.
The people who attend such exhibitions feel very much
like the two Irishmen, if they do not feel wholly dis-
gusted with themselves and the management of the the-
ater.
If we ever expect to escape the blight of legalized
censorship we have got to clean the Augean stables in
our midst of the filth of mental and moral depravity with
which some benighted souls are besmirching the escut-
cheon of the industry.
How men who lay claim to any respect will traffic in
unsavory and prohibited abortions in the name of enter-
tainment and art is past finding out. It would seem they
are afflicted with astigmatism and shortsightedness that
are nothing less than mad blindness. It is the surest way
of committing business suicide. We cannot touch pitch
without being defiled. "As a dog returneth to his vomit
so a fool returneth to his folly."
Dreams and Visions
By Sam Spedon.
DREAMERS dream dreams that always augur good
or evil for themselves, they never concern any-
body but themselves. Their dreams are due to
disordered stomachs or minds that turn inward and not
outward, beyond their own selfish interests ; everything is
introspective and not prospective. Nobody cares to hear
their dreams because there is no interpretation to them,
and always engender superstition and pessimism ; they
are destructive and not constructive. Give us the man
v. ho has visions of something beyond the trials, tribula-
tions and chaos of the present. He sees things that mean
something to us all and his visions encourage hope. He
points out the silver lining of the cloud. He grasps the
situation and tells of the better days that are in store
for us. He is practical and optimistic.
License Commissioner Bell recently said : "The motion
picture industry is a big business, but it is not yet the
great business it is destined to be." He has a vision of
greater things in store for us. Wonderful things have
been done, but still greater things shall be accomplished.
It has furnished rest and recreation to the weary and
heavy ladened. It is destined to be a light to enlighten
the world. It will stimulate thought to the betterment
and education of all mankind and bring the nations of
the earth closer together in a bond of fellowship and
open communion.
It is not strange that so many of us are jealous in
protecting such a great industry and its mission against
the inroads of bandits and vandals who would prostitute
and destroy it for the sake of filthy lucre. We heard a
man say : "The moving picture business is dead. I've got
mine out of it. I should worry." There are others who
see nothing to it if they can't get theirs out of it and do not
care how soon the goose that laid the golden eggs is killed.
Men have dreams of wealth and when they do not mate-
rialize see nothing beyond but destruction.
William A. Brady, at the F. I. L. M. Club dinner, a
short time ago, said: "I have a son sixteen, now in
school ; he can be a lawyer, doctor, or whatever he chooses
to be, but I would be proud if he followed motion pic-
tures as his business. I am getting along in life, but let
me tell you young men I consider the making of good
pictures, the distribution of good pictures just as great
a power for good among men, as any other business
or profession. I can see a great future for motion pic-
tures in the educational, governmental and industrial
fields as well as the arts and sciences." Mr. Brady has
a vision and made it known to encourage others and
inspire them with greater interests in and respect for
1748
THE MOVING PICTURE WORLD
March 17, 1917
motion pictures and their mission. We do not know
whether W. A. Brady is making or losing money in the
industry, that is neither here nor there, he is a man with
a vision, not blinded by loss or acquisition of dollars.
The Screen to Aid the Government
MOTION PICTURE men are wasting no time in
offering to the government such facilities as
may be at their disposal for the furthering of
the work of the War and Navy Departments. Vice-
President J. A. Berst of the Pathe Exchange has written
to President Wilson suggesting that motion pictures
might be used to advantage in training young men for
service in the army and navy. Mr. Berst added that
his company would consider it an honor as well as a
patriotic duty to co-operate with the government in the
event of hostilities. The White House has replied
thanking the Pathe company for the offer.
Maurice Rubens, late Chief Yeoman United States
Navy, now booking for Rubens' theaters, JoTiet, 111.,
forwards to the Moving Picture World a copy of a
letter he has received from the Navy Department. Mr.
Rubens had suggested that the department issue to
motion picture theaters a slide designed to aid in the
work of recruiting. The Bureau of Navigation, in re-
plying, after expressing appreciation for the action of
Mr. Rubens, announced that the plan already was in
extensive use throughout the country and added : "The
bureau will be gratified to learn that any patriotic
motion picture house has offered to run without cost
a slide similar to the one you suggest."
In the coming months there probably will be many
opportunities for motion picture manufacturers and
exhibitors to co-operate with the authorities. The
power of the screen in a political way never has been
tested. As a medium of quick communication with
the people at large it is second only to the daily news-
paper. In effectiveness of presentation the screen even
has advantages over the printed page. Then again
there are few men in any community with the wide
personal acquaintance possessed by the exhibitor.
All things considered, the screen as a public factor
should loom large in the stern days to come.
Our Exchange Department and Its Editor
EVERYONE who has made a more or less exhaus-
tive study of the moving picture industry for the
past few years is compelled to admit that our
present methods of distributing and renting of films
is the most unbusinesslike, the most wasteful, the most
poorly conducted end of the whole business. There
never has been anything like the co-operation between
the exchanges and the exhibitors that there should be to
secure the best results for all concerned, and the breach
between the two seems to be widening during the past
few months. The producers have had to bear the
greater part of the blame by the exhibitors for this lack
of harmony and co-operation and increasing cost of film
rental, etc. With these conditions pressing for solution,
the Moving Picture World begins in this issue a de-
partment which will be devoted to securing for ex-
hibitors and exchanges better and more profitable busi-
ness relations and improvement in every possible way in
this most important branch of the business.
With this end in view, we have secured John J. Rotch-
ford to conduct the department, and believe he is excep-
tionally fitted by actual practical experience to tackle the
many problems that will press for solution. Mr. Rotch-
ford received his first business training in law offices, and
was cashier for the Motion Picture Patents Company
for two years. He was next employed by the General
Film Company for four years in positions ranging from
accountant and systematizer to branch manager, in which
latter capacity he represented it in New York City,
Rochester, New York, and Salt Lake City. His next
connection was with the Eclectic Film Company as
assistant to the General Branch Manager. After this
he opened and conducted exchanges for George Kleine
at Philadelphia, and for Artcraft at Dallas, Texas. He
then was special representative for the Mutual in the
South, West and Southwest. We believe the depart-
ment will benefit exhibitors in many ways, in helping
to prevent loss through missed programs, in helping to
work out a better understanding of what can and what
cannot be done, and in clearing away many of the
present sources of friction and loss. In solving these
problems, we will be pleased to hear from exhibitors,
exchange managers and other employees at all times.
Governor Bilbo Seeks Revenue
THE motion picture exhibitors of Mississippi may
have occasion in the near future to regret the
absence of a militant state organization — at least,
they will have if Governor Bilbo of that state makes
good on his proposed censorship bill. The chief execu-
tive of the southern state announces that he has another
idea for increasing the receipts of the state treasurer's
office, one that he thinks would be really creditable to a
"business man governor." He talks of the many thou-
sands of Mississippi dollars that go into the coffers of
millionaire concerns, and says "I am firmly convinced
that Mississippi can come in for some of this 'movie'
money without the ultimate consumer having to spend
any more than he is spending now by creating a state
board of censors."
The governor estimates a good revenue measure would
put at least $25,000 to $50,000 in the treasury as well as
pay the cost of maintenance of the board. As to the
latter item — well ! Even a good "business man governor"
hardly would be expected to figure on less than $25,000
to distribute among the "faithful"; for even official
censors are notoriously disinclined to find full compensa-
tion for their public-spirited labors in the tonic-laden
ozone of a projection room — they want the "kale.'*
Let us assume the governor intends to assess $75,000
on the picture men of Mississippi. In that state there
are about 100 amusement houses. It is probable that of
this number seventy-five are picture theaters. Does
Governor Bilbo believe each of these picture houses can
be assessed $1,000 a year "without the ultimate con-
sumer having to spend any more than he is spending
now" ? It is possible the theater owners may have some-
thing to say about that. So, too, it is possible the "ulti-
mate consumer" may have something to add to what the
exhibitor has to say. If after all these persons, who in
numbers may approximate the larger part of the state,
population, have expressed their opinion of the governor
and he still thinks he is a good business man there will
be few who will try to alter his opinion.
Governor Bilbo is entitled to large consideration on one
phase of his position nevertheless. He comes out flat-
footedly on a "tariff for revenue only" platform. He
makes no attempt to base his action on moral issues. He
may be concerned over the kind of pictures that are
shown to his constituents, but he says nothing about it.
Frankly, he cares only for the revenue for the state
treasury. This simplifies the issue.
Several years ago an attempt was made by exhibitors in
Mississippi to organize a state league. This is an op-
portune time to try again — and to "put it over."
March 17, 1917
THE MOVING PICTURE WORLD
1749
Forum Films to Open Exchanges
Hodkinson-Edison Alliance to Distribute a Locked Five-Reel
Program Through Twenty Offices.
DEFINITE plans of the Forum Films, Inc., which has
Deen organized for the purpose of distributing Edison
Conquest Pictures, have been announced by Kenneth
L. Hodkinson, general manager of the company. Mr.
Hodkinson, who has opened offices in the Times Building,
New York, will establish exchanges in New York, Buffalo,
Philadelphia, Pittsburgh, Washington, Boston, Portland, Me.;
Detroit, Cincinnati, Chicago, Atlanta, New Orleans, Dallas,
Kansas City, Salt Lake, Denver, Minneapolis, San Francisco,
Los Angeles and Seattle. It is expected these will be ready
for business by April 1.
The executive head of the new company will be W. W-
Hodkinson, former president of Paramount and one of the
most progressive motion picture men in the country. Thomas
A. Edison, who has taken a deep interest in the Conquest
Pictures, will be vice president. Besides giving what atten-
tion he can to the general work of production, Mr. Edison
will continue to serve on the advisory board. Raymond
Pawley, long and intimately associated with Mr. Hodkinson
in Paramount, will be secretary-treasurer.
General Manager Hodkinson said that Forum will release
for its opening service a five-reel locked program, which
means that the subjects will have to be taken in their entirety.
It is designed to have a three or four part feature, supple-
mented by scientific and comedy subjects; in other words, a
complete and balanced program. Already a large number of
subjects are completed at the Edison studio, against the day
for opening business.
"The principle underlying the work of this company," said
the general manager, "is cleaner pictures — altogether doing
away with the objectionable. As you are aware, the Edison
company always has enjoyed an unusual reputation for
giving no concern to censors. It is our intention to make
pictures for right-thinking people, subjects which you may
take children to see without being bombarded by embarrass-
ing questions. It is our intention later to release more than
five reels a week. While we may distribute other than Edi-
son subjects the same controlling principles will apply.
"For a long time Mr. Edison has wanted to do something
new in the motion picture business, to contribute something
to the industry. He has not been content to rest on his
earlier achievements, great and fundamental as those were.
He has the largest faith that the Conquest Pictures will do
more good in a trade way than anything heretofore done —
that they will be worthy not only of his indorsement but of
his effort, his attention."
While it is the intention to make Conquest subjects "in-
formational," to appeal to all interested in solving the prob-
lem of better pictures for young and old alike, the declara-
tion is made that the pictures will be wholesome, vigorous
and far removed from the "sterilized" description. There
will be stories of travel and of adventure — of the kind that
will appeal to the grown-up as well as to the youth and the
child.
Among the subjects to be produced are: "The Lance of
Kanana," by H. W. French; "The Young Railroaders," by
F. Lovell Coombs; "Gallegher," by Richard Harding Davis;
"For the Honor of the School," by Ralph Henry Barbour;
"Under the Great Bear," by Kirk Munroe; "Kidnapped," by
Robert Louis Stevenson; "The Little Lame Prince," by Dinah
Maria Mulock; "Bob Dashaway, Treasure Hunter," by Cyrus
Townsend Brady, and "Black Beauty," by Anna Sewell.
"There is a new day just ahead in the motion picture indus-
try," said President W. W. Hodkinson, "when a clean and
wholesome film will penetrate the hard shell of precedent.
I believe the Edison program of Conquest Pictures to be
the entering wedge."
TEXAS TAX BILL KILLED.
Prominent members of the Texas Amusement Managers'
Association, upon the call of President E. H. Hulsey, assem-
bled in Austin, Saturday, Feb. 24, and protested against the
bill providing for a State tax of two per cent, on gross re-
ceipts of theaters, picture shows, etc. The bill also gave the
cities and counties option to assess a tax of one per cent,
each, making a possible tax of 4 per cent.
The managers from most of the large cities were there with
their books and figures and audits for several years, and at
the close of the hearing the committee on Revenue and Tax-
ation reported unanimously against the bill. Texas needs tax
money very much now. and had it not been for the State
organization and the prompt response in their coming to the
hearing many of the amusement houses of Texas would have
been compelled to close. This bill is now dead, so far as
this legislature is concerned.
Salon Habana, Curacao's Best Theater
Island of Dutch West Indies Has House Seating 1,000 — Films
Shown Are of French, Italian or Spanish Origin.
CURACAO'S only important motion picture house, says
U. S. Consul George S. Messersmith, stationed on that
island, is an open-air theater with a seating capacity
of 1,000. The charge for seats in the boxes on both sides
usually is 40 cents, but for some pictures 60 cents a seat is
asked. Most of the seats are 20 cents each. Those in the
rear, for negroes, cost 10 cents. Notwithstanding the high
prices the theater is filled three times a week.
This open-air theater is known as the Salon Habana. The
pictures are popular with all classes. For some time the
Colonial Government did not allow any films to be shown at
the theater, as it was felt that the poor were spending money
which should be used for food. As conditions on the island
have improved no restriction is placed on the pictures.
Those in which love is the central theme are most popular.
Romantic films are by far the most common. Few comic
pictures are exhibited, and these are very poor. A 5-reel or
6-reel picture, or a shorter one, with one comic film, makes
up the usual show.
The films now shown all seem to be of French, Italian
or Spanish origin. It is unusual to find an American product.
The legends on the pictures are in Spanish because it is the
language of the people. Those on long pictures must be
in Spanish, but some American comic films, even with the
words in English, ought to be popular.
The native tongue of the Curacaons is Papiemento, a
patois, but everyone talks Spanish as well, and English is
very generally understood among the white population. Most
of the pictures used here are obtained from a firm in Caracas,
Venezuela. As there is good steamer connection between
Curacao and Venezuela, not much time is required for trans-
portation.
American films of adventure and daring, as well as comic
subjects, undoubtedly would please the local audiences. As
there is only one picture house on the island the business
would not be found profitable except in connection with a
chain of theaters or an agency in Venezuela.
While the volume of the film business of this island would
of course be small, it would probably prove to be steady and
profitable. The duty on used and new films is 3 per cent,
ad valorem. The Theatro Naar of Curacao has an occasional
picture show, but the house is small.
No Additional Tax on Exhibitors
New York State Exhibitors Immune from Any Tax That
Might Be Recommended by Wheeler Committee.
FURTHER confirmation of the belief that exhibitors in
New York State will not have to pay any additional
tax was forthcoming this week when the Wheeler
legislative committee, which was appointed to investigate
the motion picture industry with a view to ascertaining the
industry's taxability, went into executive session at Albany.
Members of the committee went into executive session with
Harvey D. Hinman, counsel of the committee. These ses-
sions are for the purpose of further examining the mass of
testimony that the committee has taken. The" report to the
Assembly will be made on March 15.
From reliable sources comes the information that the
committee will make recommendations to the Assembly that
a tax be placed upon the manufacturers and distributors.
If the plans of the Wheeler committee are adopted by a
vote of the Assembly it is understood that a tax of so much
per foot of film will be imposed — a small amount on each
print.
It was the generally expressed opinion of members of the
committee that if a tax were levied on motion picture thea-
ters a similar tax should be imposed on all other classes of
theaters.
There is a rumor current that there may be appointed a
State motion picture commissioner. This commissioner will
have charge of the licensing of exchanges, and will have the
power to revoke licenses if complaint is made by any city
officials regarding any special picture that may be deeme'd
unfit to be shown to the public, it is said.
JULIAN LAMOTHE TO WRITE FOR AMERICAN.
Julian Lamothe, whose name as author frequently appeared
on many American-Mutual productions, is again a member
of that studio's scenario staff. Mr. Lamothe's experience
has been gained with the Lubin, Pollard and American com-
panies, and a short period in which he was "free-lancing."
The American production by which Mr. Lamothe is best
known is "The Inner Struggle."
1750
THE MOVING PICTURE WORLD
March 17, 1917
Kansas City Entertains "Fatty"
Big Doings When Arbuckle Arrives on His Way East — Gets
the Keys of the Town.
FATTY" Arbuckle was the hero of a "perfectly grand"
reception at Kansas City, Mo., February 25 and 26,
that included dinners, society teas, public speech-
making and parades; and the passing over of the keys of the
city by the Mayor.
Incidentally, it may be mentioned that some of the glory
"Fatty" Arbuckle with Golden Key to Kansas City; Mayor
Edwards, in Fedora Hat, at "Fatty's" Left,
heaped on "Fatty" was made possible by the presence also
of Adolph Zukor, president of the Famous Players-Lasky
Corporation. Mr. Zukor was able to draw out a large at-
tendance of women to a special session of the Atheneum,
Parent Teachers' Association and Collegiate Alumni, where
he expressed to them the ideals that have built Paramount.
The party, traveling from the Coast to New York, con-
sisted of: Adolph Zukor, Mr. and Mrs. Roscoe Arbuckle, Mr.
and Mrs. H. D. McLean, Lou Anger, business manager; Wil-
liam W. Jefferson, Herbert Warren, Charles Pike (Salt Lake
R. R.), Frank D. Williams, cinematographer; James J. Ty-
nan, press representative.
Mr. Zukor spent most of his time, while in Kansas City, on
business, chiefly with A. D. Flintom, president of the Kansas
City Feature Film Co.
The formal reception took place Monday noon, when
Mayor Edwards (who is a brother-in-law of Mr. Flintom)
handed to Mr. Arbuckle, on the Union Station Plaza, in the
presence of some three thousand enthusiastic patrons of
moving pictures, an enormous golden key to the city. Then
a parade was held, downtown to the Screen Club, participated
in by exhibitors with floats and ornamental motor cars, the
police and fire departments, the Motion Picture Operators,
the Camera Club and others. Monday evening Mr. Arbuckle
made a flying trip around among the Kansas City theaters,
making short speeches at ten of them within an hour and a
half. In the afternoon he had visited the Roval, the Regent
and the Idle Hour. Monday night a banquet was held at the
Baltimore, when Mr. Zukor, Mr. Arbuckle, Mr. Flintom and
others spoke.
Sunday, however, before Mr. Arbuckle was supposed to be
in town, there were many happenines also. Phil R. Toll,
proprietor of the Alamo theater, took Mr. Arbuckle to his
home, while Mrs. Flintom took the ladies to hers, prepara-
tory to a motor trip to Hillcrest Golf Club, where William
M. Beebe, president of the Kansas City Club, was host at a
luncheon. Mayor Edwards was also a guest, and posed with
Mr. Arbuckle on the links afterward. A reception-tea was
held at the home of Mr. Toll, to which the women and chil-
dren of the church of which Mr. Toll is an officer, and other
organizations, had been invited. Mr. Arbuckle spoke to 100
boys at the Boys' Hotel, and to about 150 young men and
women at the Linwood Boulevard Christian Church. Sun-
day evening a reception was held at Mr. Flintom's home.
Perhaps the most significant and valuable of the events
was the special meeting at the headquarters of the Atheneum.
Mr. Zukor there explained his ambitions with respect to the
moving picture industry, pointing out the increasing ten-
dency of producers and exhibitors to reach a higher stand-
ard, and commending the women for their stand in Kansas
Citv for co-operation in support of good pictures.
The party's plans on its trip eastward had been interfered
with by snow. The arrangements for Denver had to be
canceled.
Arline Pretty Leading Lady to Fairbanks
Popular Screen Star Stars Work Opposite "Doug" in Initial
Fairbanks-Artcraft Offering "In and Out."
ARLINE PRETTY, the well-known motion picture star,
has been selected to appear opposite Douglas Fair-
banks in his first Artcraft offering, "In and Out." Miss
Pretty has already commenced work at the Gene Gauntier
studio on West 54th street, where the production is being
staged under the direction of John Emerson.
One of the most popular actresses of the screen to-day,
Miss Pretty has gained wide dramatic experience both on the
speaking stage and in
motion pictures, cover-
ing a period of six
years. With the Co-
lumbia Players in
Washington, D. C, she
began her career as an
actress, playing ingenue
parts and leads. About
four years ago she was
induced to enter the
motion picture world
and her immediate suc-
cess in this work
prompted her to select
the silent drama as her
future field of endeavor.
Her work with var-
ious big producing
companies resulted in
the great national popu-
larity, following her ap-
pearance in such pro-
ductions as "The Dawn
of Tomorrow," "The
Man From Home,"
"Green Stockings,"
"Beverly of Graustark"
and many other sub-
jects of similar prominence. Her most recent work was
evidenced in the new serial which has been widely exploited,
"The Secret Kingdom," upon the completion of which she
was immediately engaged to appear opposite the famous
athlete of the screen who has on various recent occasions
proved himself to be the most popular actor in pictures.
In the part of the Sheriff's daughter in "In and Out," Miss
Pretty is cast in a role that is admirably suited to her tal-
ents. As leading lady to the smiling Fairbanks she is ex-
pected to gain many new friends among the devotees of the
screen.
Arline Pretty.
BIG PUBLICITY FOR NEW T & D HOUSE.
William H. Jobelmann, publicity manager of the New T
& D. theater of Oakland, Cal., sends to the Moving Picture
World a mass of newspaper clippings showing how the new
house was advertised in its community. Mr. Jobelmann esti-
mates that in five days the Oakland press devoted $250 worth
of space to telling about the visit to the theater and city of
Edith Storey, and of her appearance at the Ad-Masque
Pageant and Ball as Cleopatra. We know theater managers
who willingly would pay considerably more than $250 to get
a moderate proportion of the space the Oakland papers de-
voted to the big occasion.
This journal printed on February 3 an illustrated descrip-
tion of the big Oakland house, with its 3,450 seats and its
$48,500 organ. That things are done in a large way in Oak-
land is apparent. At the ball Miss Storey was greeted by
ten thousand persons. On the opening night of the player's
personal appearance on the stage of the T & D house a thou-
sand intending patrons were unable to gain admittance. That
was on Wednesday and packed houses were the rule for the
remainder of the week.
March 17, 1917
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1751
27
77ze Motion Picture Exhibitor
WRITE US EARLY AND OFTEN
THE MOVING PICTURE WORLD carries the
most complete record of Exhibitors' News. This
department aims at being the fullest and fairest
chronicle of all the important doings in the ranks of
organized exhibitors. To keep the department as com-
plete and as useful as it is now we request the secre-
taries of all organizations to favor us with reports of
all the news. Coming events in the ranks of the or-
ganized exhibitors are best advertised in this depart-
ment of the Moving Picture World.
EXHIBITORS' LEAGUE ORGANIZER.
In answer to recent inquiries in regard to the Exhibitors'
League Organizations and for the information of exhibitors
in any of the States, readers will kindly note that Fred J.
Herrington is National Organizer for the Motion Picture
Exhibitors' League of America. All correspondence on the
subject may be addressed to him at 402 Knox avenue, Pitts-
burgh, Pa.
To Prevent Loss of Film
The New York Exhibitors' League and F. I. L. M. Club Co-
operate to Insure Against Theft in Transit — A Com-
mon Carrier Will Be Decided Upon.
ON TUESDAY, February 27, a special meeting of the
New York Motion Picture Exhibitors' League No. 1 was
held to discuss in conjunction with the F. I. L. M. Club
of New York the problem of a common carrier of films be-
tween the exchanges and the exhibitors. This joint meeting
was held because of a letter the film men had sent the exhib-
itors, that after a certain date all deliveries, and collections
would be made by the Interborough Delivery Company. The
exhibitors favored the Prudential Company and they ob-
jected to the peremptory tone of the letter.
J. E. Chadwick was the spokesman for the exchangemen
and he very clearly stated that the letter had been sent be-
cause of recent thefts of films while in transit, and the
careless manner in which films were handled by carriers,
and the exchanges did not want to intrust them to any carrier
unless bonded to insure both exhibitor and exchangemen
against loss. The Interborough Company had agreed to
furnish a bond to insure against loss and the Prudential had
not furnished such a bond. This last statement brought about
a contradition and discussion to the effect that the Prudential
would furnish a bond.
At this point a detective who had been employed by the
F. I. L. M. Club in connection with recent film thefts said:
"Most of the thefts committed were made while the films
were in transit from exchanges to exhibitors and vice versa
and it was a difficult matter to trace them or hold the boys
on the wagons responsible. I heard of a case where the boy
on a wagon was bribed to let someone have a picture for a
couple of hours so it could be duped and returned to the boy
before he got back to the exchange. In another case the car-
rier was expected to return six reels to the exchange and
only returned five, but the boy at the exchange who received
them supposing the receipt was O. K. signed it covering the
six. It is very important that a responsible carrier be se-
lected, who will be held accountable for such carelessness,
or theft, to insure exhibitor and exchange against losses." He
also stated that he had been told of fourteen film thefts within
the past two weeks.
A motion was made and carried that a committee of four
from the exhibitors and four from the F. I. L. M. Club be ap-
pointed by the president of the league and an arbitrator be
appointed to act in conjunction with them to decide upon a
common carrier, who could furnish a bond to cover losses
while in transit.
The joint committee meeting was held on Wednesday, .Feb-
ruary 28, and it was decided that the choice of a common
carrier would be left to the league providing such carrier
would furnish a sufficient bond to insure against loss and put
up a cash indemnity for the immediate payment for films lost
while in his possession. Subsequently it was announced that
the Prudential Company, having secured a satisfactory bond,
was named.
California Exhibitors Busy
Will Work to Secure a Lower License Fee — Striving for
More Members.
rjAHE regular meeting of the Motion Picture Exhibitors'
Association of California was held in Photoplayer Hall,
San Francisco, on Feb. 21, with a good attendance.
President H. L. Beach called special attention to the fact that
immediate action would be necessary to combat adverse legis-
lation in the State Legislature and gave as his opinion that the
most dangerous of the four bills introduced affecting the
moving picture industry was the minor bill. He suggested
that members instruct the cashiers of their houses to get
definite information concerning the number of children under
sixteen years of age that visited their houses unaccompanied
by parents or guardians.
The license tax in San Francisco was also given attention
and plans for reducing this will be discussed at the meeting
to be held in four weeks. Although City Attorney Percy V.
Long rendered an opinion some time ago that when the
censorship act was repealed license fees were automatically
abolished the city officials have been collecting licenses as
before. A flat rate is paid in this city, the man wkh a 200-
seat house paying the same as the man owing a 3,000 seat
house and it is planned to attempt to place this on a sliding
scale.
The president appointed W. A. Cory a committee of one to
visit exhibitors before the next meeting and to impress upon
them the fact that through organized effort it will be possible
to secure a change in the present license fees. He called
attention to the fact that the Alameda County Association
holds its meetings regularly on the third Tuesday of each
month at the Hotel St. Marks, Oakland, and tendered an in-
vitation for San Francisco exhibitors to be present at any time
they might find it convenient.
EXHIBITORS OF AROOSTOCK ORGANIZE.
Aroostock, Maine, exhibitors are planning to form a mov-
ing picture men's league for mutual benefit, and it is possible
that they may even arrange to buy films as an organization
for distribution among their members. Among the exhibi-
tors interested in the formation of this new organization are
Messrs. Seymour of Houlton, P. Powers of Caribou, and
John Holmes of Presque Isle.
The Maine Motion Picture Exhibitors' League, formed
about five years ago, was once an active and useful organi-
zation, but fell into evil days and no longer holds sessions.
Aroostock county being an empire in itself, much larger than
the state of Massachusetts, is apparently taking into its own
hands the association idea and will have one without the
assistance of the rest of the state if present plans mature.
NORTHWEST CORPORATION HAS NEW
SECRETARY.
The last meeting of the Motion Picture Exhibitors' Cor-
poration of the Northwest eclipsed anything previous this
year as far as activity was concerned. Secretary William
Koenig presented his resignation for the third time, and after
considerable debate it was accepted and the retiring officer
given a vote of thanks. Mr. Koenig gave business reasons
for his action. Charles H. Hitchcock, Princess theater,
Minneapolis, was selected to succeed Mr. Koenig. Mr.
Hitchcock resigned as chairman of the grievance committee,
and Billy B. Watson was selected his successor. S. M. Kahn
was chosen to fill Mr. Watson's place on the committee.
Chairman David G. Rodgers of the convention committee
asked the corporation for a loan of $400 so that he might
1752
THE MOVING PICTURE WORLD
March 17, 1917
secure the West Hotel for the May convention immediately.
He was given a check for the amount desired. Mr. Rodgers
also offered an amendment giving the corporation authority
to expel any of its members at any time by a majority vote
of the executive committee, providing expelled member was
paid for his stock at the rate of $1 per share. Upon motion
of M. A. Hoppenrath, James McClenaghan of the Alhambra,
formerly the Regent, was dropped from the corporation.
W. A. Steffes, former secretary of the exhibitors' association,
was admitted to membership in the corporation. It was
also voted to secure a complete list of exhibitors of the
Northwest from postal authorities. The grievance commit-
tee reported the case Sarvis vs. V-L-S-E exchange satisfac-
torily settled.
Colorado and Censorship
Bills With Iniquitous Regulation of Pictures Now Before the
Colorado Legislature.
THE following circular letter has been sent out to all
exhibitors in Colorado by the Rocky Mountain Screen
Club of Denver, through its president, H. T. Nolan.
The circular letter bears the date of Feb. 28:
To All Exhibitors in Colorado : Several bills providing for Sunday
closing, welfare boards, censorship and the most iniquitous "regulations"
against picture shows in the history of the business are before the Col-
orado Legislature. One of these bills — we have sent you a copy — is the
most pernicious possible to imagine, and if it passes in this state, it
will be immediately introduced in every other State in the West.
If these bills pass, the ppportunities for graft and persecution are al-
most impossible to imagine. Just think of a "welfare" board responsi-
ble to nobody taking immediate possession of hundreds of thousands of
dollars raised by the charity organizations so as to have quick funds
for any purpose they may see fit to use it. Why, it's almost impossible
to conceive of the danger that lurks in that one bill alone
But they will try to put across censorship measures that will make
censorship In other States look like heaven. Now don't kid yourself
into thinking that the manufacturers and the exchanges will pay the
cost. You, Mr. Exhibitor, will foot the bill — and then some. If a
censorship measure passes the Colorado Legislature the price of film will
go up to stay up. In other places the exchanges added from 25 cents a
reel a flat 25 per cent, increase and the exhibitor had to pay or go
without. Stop and think. Every dollar that is taken in by the picture
business is collected from the public by the theater owner.
Now is the time to kill these bills. The Legislative Committee of the
Rocky Mountain Screen Club las been working night and day — and
without a dollar. What we have done has been accomplished on a
friendship basis with a number of people in the Legislature with whom
we have had pleasant dealings. We have the women with us, God bless
them. They have come to the front in every State in the Union. In
Missouri and Utah they have won the fight for us. The newspapers are
all on our side and against outlanders coming here to build political
machines for the benefit of a bunch of Kansana.
Now we need funds. Stop and think that if these bills go through you
will pay for them for the rest of your life. If you contribute now and
the bills are killed the cost will be trivial. Don't delay. Funds are
needed to carry on the work right this minute. Send a check by first
mail to Rocky Mountain Screen Club, 1744 Curtis street, Denver. Send
as much as you can afford; but send quickly. No fixed amount is sug-
gested ; that is up to you. The money will be accounted for and spent
in your interest. We will contribute our time and our share. No
salaries or tips or payments to anybody. This movement is for our
wives and kiddies and our jobs, because, if these bills go through, there
will be a lot of vacancies. Who knows? You might lose out yourself.
MARYLAND EXHIBITORS' LEAGUE MEETING.
On Sunday afternoon at 2.30 p. m. on February 25, the
usual monthly meeting of the Maryland Exhibitors' League
was held at their headquarters in the New theater building,
210 West Lexington street, but it was very disappointing to
note that interest in the matters concerning this body seems
to have flagged considerably since the last meeting, for only
fifteen members, including the officers, were present. The
meeting was a very short one and practically the only busi-
ness which was taken up was that regarding the holding of
a dance by the League. Chairman F. C. Weber had nothing
definite to report and it is supposed that the committee which
had been appointed was too small. Frank A. Hoernig, presi-
dent of the League, has now been appointed chairman of the
Ball Committee, which now numbers ten. Those included
are: F. A. Hoernig, chairman; G. Horton Gaffney, Louis
Schlichter, Guy L. Wonders, C. E. Sanders, Joseph Brodie, J.
Louis Rome, A. E. McCurdy, F. C. Weber and L. A. DeHoff.
No-definite date, at this writing, has been given out for the
next meeting.
Among those present were: F. C. Weber, L. Schlichter, T.
D. Goldberg, F. A. Hoernig, J. L. Rome, E. A. McCurdy, W.
E. Stumpf. L. A. DeHoff, M. A. Berger, Miss T. D. Marks,
B. F. Seligman, H. Marsteen, Wm. Leight, Irvine Levine, J.
Goodman.
Indiana Favors Sunday Pictures
Bill Making That Form of Entertainment Legal Likely to
Pass the Legislature.
THE McCray bill legalizing the giving of motion picture
shows on Sunday, which was passed by the Indiana
Senate last week by a vote of 27 to 19, was the cause
of a prolonged debate when it was reported in the House for
first reading. Two reports on the bill came from the Com-
mittee on Criminal Code, the majority report favoring its-
passage and the minority favoring indefinite postponement.
Following the debate the majority report was passed by a
vote of 47 to 37, thus advancing the bill to second reading.
The purpose of the measure is to amend the Sunday ob-
servance act to permit the exhibition of motion pictures on
moral, historical and educational subjects. It probably will
not come up in the House for final reading until the latter
part of the week.
The committee's report followed a public hearing the night
before, at which representatives of the Indiana Motion Pic-
ture Exhibitors' League and members of various church or-
ganizations argued the question. The hearing, which was
held in the hall of the House of Representatives, attracted
about 150 men and women, including a number of managers
and owners of motion picture shows in Indianapolis.
Senator McCray of Indianapolis, the author of the bill, ap-
peared personally before the committee at the hearing and
urged a favorable report on the bill. He encouraged the
ministers to co-operate with the motion picture men and
make of the picture house a larger influence for religion and
morality.
The Rev. Mr. Pearson said that the ministers of the city
were not opposed to the moving picture industry, but did
object to giving the motion picture men special privileges
which other industries did not enjoy, and privileges which
would operate to encourage disrespect and irreverence of
the Sabbath day.
"The question of Sunday moving picture shows in Indian-
apolis is not the principal thing on which opposition to this
bill is based," he said. "The shows have operated in this city
on Sunday for a long time and although I have been per-
sonally opposed to such a thing, I have never made any
organized effort to stop them. There are, however, hundreds
of towns in this state where the sentiment of the people is
against Sunday shows and where they do not operate. The
passage of this bill would open the way for the operation of
shows in these communities where we believe the majority
of the people do not want them."
Charles C. Pettijohn, attorney for the motion picture men,
said it was the desire of the men connected with the motion
picture industry to co-operate with the ministers of the city,
and that the managers and owners of motion picture shows
desired to present nothing but high class and instructive
shows on Sunday and any other day. He declared that all of
the theaters were open at any time to any minister who
wished to preach at the shows.
The Rev. Mr. Pearson replied that he had no knowledge
that any Indianapolis minister had ever been invited to speak
at a theater.
"Why, I have a minister preaching at my theater every
Sunday," interrupted Frank J. Rembusch, who came down
from Shelbyville to attend the hearing.
"You are welcome to preach at the Colonial any time you
wish," said Ed Bingham, president of the Indianapolis
Amusement Company, owners of the Colonial theater in
Indianapolis.
"I'll preach there if you'll stop the show while I'm preach-
ing," answered the Rev. Mr. Pearson.
"All right," said Mr. Bingham, "I'll be glad to have you
if you preach the gospel." Mr. Pearson did not say whether
or not he would accept the invitation.
The Rev. Mr. Taylor, in answer to Pettiiohn, said that the
question at issue over the bill was not whether the motion
picture shows were up to a certain standard, but whether
it was right for them to be legally permitted to operate on
Sunday.
After the hearing was over seven members of the com-
mittee, Representatives Hyland, McClaskey, Behmer, Dil-
worth, Mushett. McNagney and Eisterhold, signed a ma-
jority report. The minority report was signed by Repre-
sentatives Krieg and Walker.
HEARING OF SUNDAY OPENING BILLS WILL BE
HELD AT ALBANY MARCH 21.
The Sunday opening bills will have a joint hearing before
the New York State Legislature on Wednesday, March 21.
ENNIS SUCCEEDS FINEMAN AT ART DRAMAS.
B. P. Fineman has resigned his position of publicity man-
ager of the Art Dramas, Inc., to take a similar position with
another company, and Harry Ennis succeeds him. Mr.
Ennis was a member of the editorial staff of The Clipper
for mnay years, and was one of the first to write stories
about motion pictures.
March 17, 1917
THE MOVING PICTURE WORLD
1753
With the N. A. M. P. I.
Bills at Albany to be Considered — Quarterly Session of Ex-
ecutive Committee March 15.
THERE are five or six bills in number before the New
York State Legislature. All amend the Sunday law
to read: "This law shall not be considered as applying
to performances of motion pictures on Sunday." A hearing
on one of these bills, that introduced by Senator Boylan, will
be held on March 14th, in Albany.
This has changed the situation regarding Sunday opening,
and instead of it being held advisable to push the issue in
the courts to a decision before going to the legislature, it
seems likelv that the National Association of the Motion
Picture Industry, which now has the matter in hand, will
wait until the legislature is over before presenting it.
A short time ago, Mr. Gompers wrote to the national asso-
ciation inclosing copies of a set of drastic resolutions drawn
up by the Allentown, Pa., Central Trades and Labor Council.
This resolution stated that the film which was being made
by the E. I. S. Motion Picture Company, of which Dixon
Boardman is president, presented labor as an unlawful and
frightful monster.
The matter was taken up with Mr. Boardman and the Na-
tional Association, and a projection of the picture was ar-
ranged for Thursday, Mr. Gompers coming on from Wash-
ington to attend it. With him were Hugh Frayne, general
organizer of the American Federation of Labor, and half a
dozen other prominent labor men.
The picture, which was called "Trooper 44," was projected,
and Mr. Boardman's contention that it had no application
whatever to labor was fully borne out.
The Board of Directors of the National Association of the
Motion Picture Industry will meet for its quarterly session
March 15th at 11 A. M. The meetings of the Board of Di-
rectors were held monthly up to December, and the March
meeting is the first of the quarterly meetings authorized by
the constitution.
The following members were elected at the Executive
Committee meeting, February 23d., to full membership in
their various classes. D. W. Griffith Enterprises, producer,
Class A; Corona Cinema Company of Los Angeles, producer
Class B; Submarine Film Company, producer Class B; Pathe-
scope Company of America, producer Class C. Pathe Ex-
change, Inc., changed its membership from producer Class A
to the distributor class.
ESSANAY PLAYERS WORK FOR ACTORS' FUND.
Essanay stars have donated their services to the benefit
performance for the Actors Fund of America, which will be
held at the Auditorium theater, Chicago, March 9. George
K. Spoor, president of Essanay, has turned over one of his
big studios for rehearsals. Under the direction of Alexander
Leftwitch, who staged similar benefits of the Fund in Bos-
ton and New York, the screen celebrities are now being
rehearsed in a comedy skit they will enact at the benefit.
Among the photoplay stars who will take part are Henry
B. Walthall, Mary Charleson, Edward Arnold, Marguerite
Clayton and Harry Dunkinson. Arthur Berthelet and Harry
Beaumont, directors for Essanay, also will appear.
The skit is entitled "The Perils of Power, or How Mov-
ing Pictures Are Not Made." It will present a scene in a
motion picture studio, revealing the fads and follies of the
leading man, the leading woman, the well known "vampire,"
directors, etc. According to reports from the rehearsals, it
will be a scream from start to finish.
Celebrities of the speaking stage also will lend their aid
in making the benefit a big financial success for the Actors'
Fund.
COMMISSIONER BELL PROTESTS.
To the Editor of The Moving Picture World:
Dear Sir — In your issue of February 23, 1917, there ap-
pears an advertisement of the motion picture film "Enlighten
Thy Daughter."
The advertisement says, among other things, "Endorsed
by Commissioner of Licenses Bell."
I hereby request that you state clearly in the next issue
of your paper that I have not endorsed this or any other
motion picture film.
Verv truly yours,
GEORGE H. BELL,
Commissioner.
Triangle Official Clears "Big T" Situation
Triangle Distributing Corporation Assumes Responsibility
for Deposits Made With "Big T."
RW. FRANCE, general manager of the Triangle Dis-
tributing Corporation, made the following statement
• regarding the "Big T" situation in Brooklyn, New
York:
"We were very much surprised to see an article in The
Moving Picture World last week creating the impression that
there was an unsettled situation among the Brooklyn exhib-
itors who have been using Triangle service on account of
deposits which they had made with the 'Big T' Corporation.
"The article did not correctly state the case. Before the
publication of the alleged facts, and as soon as the matter
had been brought to our attention for a ruling, the situation
had been adjusted with the Brooklyn exhibitors by the Tri-
angle Distributing Corporation assuming responsibility for
the deposits which had been made with the "Big T" Corpora-
tion. Neither the Triangle Film Corporation nor the Tri-
angle Distributing Corporation had ever received these de-
posits from the "Big T" Corporation, and when the Triangle
contract with the "Big T" Corporation was canceled we
could have taken the position, with respect to such contracts
as had not been signed by either of the Triangle companies,
that the exhibitors would have to look to the "Big T" and
not to us.
"We took the action that we did in this matter because
of our desire to co-operate with our exhibitors and to deal
with them in the spirit of utmost fairness, and because we
appreciated that whatever the technical situation was it would
be a hardship on the exhibitors to have to make their de-
posits for Triangle service twice."
Lillians Dimples
LISTEN to this. Lillian Walker, she of the dimples,
says that for more than a year she has not seen herself
upon the screen and does not intend to resume the
habit, which, she declares, was always repugnant' to her.
Hearken to Miss Walk-
er, who is the star of
the General Film Com-
pany's "Dimples" series
which is being made by
the Broadway Star Fea-
tures:
"Constant watching
of oneself upon the
screen," dimplingly de-
clared Miss Walker,
"tends to make an act-
r e s s self - conscious.
Small faults which the
director should correct
are magnified and as a
consequence one be-
comes morbid and
fussy with great detri-
ment to one's work.
Besides that it is actual
physical torture to me
to watch myself work-
ing."
All of which goes to
show that Miss Walker
is an individualist at
least as far as the lat-
ter part of her state-
ment goes, for nobody
agrees with her.
And, oh yes — they call Miss Walker "Dimples" in the
studio.
Lillian Walker.
NORMA TAMLADGE OFF FOR PALM BEACH.
Norma Talmadge and her husband, Joe M. Schenck, left last
week for Palm Beach and Jacksonville, Florida, to start work
on her new picture, "Poppy." She finished her second picture,
produced by Joseph M. Schenck, "The Law of Compensation,"
a few days ago and started in immediately on the new one.
Edward Jose, veteran director, has been engaged by Mr.
Schenck to direct Miss Talmadge in "Poppy." fie left with
the star and a big supporting company, numbering 24 people,
in two special cars. Frederick Perry, late star of "On Trial,"
on the speaking stage, and Eugene O'Brien, of her support-
ing cast, were also in the party. Scenes will be taken at
Jacksonville, and the star will spend two weeks at Palm
Beach, taking scenes on the beach and at the great hotels.
1754
THE MOVING PICTURE WORLD
March 17, 1917
At Leading Picture Theaters
Programs for the Week of March 4 at New York's Best
Motion Picture Houses.
"A Poor Little Rich Girl" at the Strand.
A TRIPLE feature program was presented at the Strand
theater, week of March 4. Mary Pickford in a screen
adaptation of Eleanor Gates' play, "A Poor Little Rich
Girl," ranked first. The material of the original play is ex-
ceptionally well suited for picturization. The second in-
stalment of the Prizma pictures in natural colors were also
shown. The subject this week was "Uncle Sam's Troops on
the Mexican Border." Victor Moore was seen in a new
farce comedy entitled "Flivvering." Another picture of
special interest was an educational study showing intimate
views of a Sea Lion Rookery in the Northern Pacific. The
soloists included Nadine Legot, Torcom Bezazian, Arthur
Depew and Ralph Brigham.
"Mutiny" at the Rialto.
"Mutiny," the dramatic feature of the Rialto program, a
Bluebird Photoplay, tells a romantic story of the days when
big square riggers roamed the seas. Myrtle Gonzalez, Val
Paul and George Hernandez are the featured players. Lynn
F. Reynolds wrote the story and directed the production.
Most of the action takes place out of doors, and there is the
smack of the salt sea in every scene.
The first instalment of Dr. Edward A. Salisbury scientific
pictures showed duck and goose shooting in Carolina, Smith
Island animals, the Everglades, Havana, Bahia, Honda, and a
terrific storm on the Caribbean.
A striking feature of the topical digest was some pictures
of budding flowers shown in natural colors. The usual car-
toons and news events made up the rest of the digest. Mr.
and Mrs. Sidney Drew revealed another chapter from their
seemingly endless domestic entanglements.
"The Barrier" at the Broadway.
The Rex Beach picture, "The Barrier," continues its en-
gagement at the Broadway theater. This vigorous story of
the Northwest is splendidly acted and produced, and has
made a strong impression on Broadway theater patrons.
Eighty-First Street Theater Bill.
At the Eighty-first Street theater four pictures were shown.
Monday, Tuesday and Wednesday, Constance Talmadge in
"Betsy's Burglar," and the Triangle Komedy, "Her Cave
Man," were featured. Thursday, Friday, Saturday and Sun-
day, Charles Ray and Dorothy Dalton in "Back of the Man,"
and the Keystone comedy, "Stars and Bars," constituted the
picture portion of the bill.
Fight for an American Film
Three South American Managers Come to Blows in the
Street Over a Popular Series.
Curityba, Brazil, Feb. 10.
THE managers of the America Cine, the Bijou and the
Teuto Brasileiro had a fist argument in the street for
possession of "The Adventures of Elaine" ("The Perils
of Pauline"). It seems that there was an agreement be-
tween the managers to run the film two days in the Bijou,
then transfer it to the America, afterward to the Teuto
Brasileiro. After a season which proved rather unprofitable
with other films, the Bijou was pleased with the drawing
power of the American serial, and was not disposed to give
it up to the America. The latter had advertised the film,
and had to tell patrons that its projection would be post-
poned.
The manager of the Teuto Brasileiro found his time was
being taken without permission, and when the three man-
agers met in the street they went at it hot and heavy. When,
later, the film was turned back by the Teuto Brasileiro the
America refused to have anything to do with it. In the
meantime the Pathe, a new house just opening, stepped in
and made arrangements to take the film, and reports a very
fine business with it.
Managers are aware of the drawing power of this series,
since they ran its predecessor and had big business. Miss
Pearl White is a great favorite with the Brazilian public.
In the new series she is winning new laurels. Paul Panzer
is wicked enough to please the people here, who want a
villain to be real, and as the hero, Crane Wilbur is sure to be
a winner.
The advertising matter invites the public to "come and
palpitate with emotion! Agitate your souls at the hint of the
unforeseen! Come and see that which your imagination never
conceived! Art! Sensation! Grandeur"!
New York Legislative Hearing
All Bills Will Be Reviewed at Committee Meetings on
March 21 at Albany.
ALL of the motion picture bills pending before the New
York legislature will be heard by the committees hav-
ing charge of them on March 21, according to infor-
mation received. These include chiefly the bills pending on
the Sunday opening of motion picture theaters, the taxation
measure being delayed until the Wheeler committee can
make its report to the legislature.
Practically all of the Sunday bills, with one exception,
merely add a clause to the present Sunday observance law,
to the effect that "nothing in this law shall be construed to
prohibit the exhibition of motion pictures after 12 o'clock
noon" on Sundays. The exception places the power of
deciding whether or not there shall be motion pictures in the
hands of the municipalities.
The National Association is planning to present a strong
front in the debate before the committees, and will not only
appear in its own behalf, but will be supported by the many
social welfare organizations which are in favor of the Sun-
day motion picture show. The delegation will be headed by
William A. Brady, president of the Association. Included in
the party, which will go to Albany in a special car, will be
not only prominent motion picture men, but also representa-
tives of the National Board of Review, and those charitable
and social welfare bodies which have been such strong sup-
porters of the poor man's Sunday recreation as a means for
taking care of the workers on their day of rest and furnish-
ing them with the distraction which the students of social
conditions consider so important a part of the modern
civilized life.
The party will also carry to Albany the great petition
which has been signed by the motion picture patrons in
practically every theater in the state. These petitions are
now being sent to the headquarters in the Times Building
and will probably aggregate well over a million signatures.
EDWARD WARREN'S "TRANSGRESSOR" COMPANY.
The picture below shows one of the most carefully selected
casts ever assembled for a single picture. It also shows a
picked cinematographic staff and stage crew. These people
earn more than a million dollars a year.
From left to right, sitting, are: Sheldon Lewis, featured
with Pearl White in "The Perils of Pauline," and the "Iron
Claw"; Edward Warren, producer and director; Lillian War-
ren, art director; Marie Shotwell, feature in "Enlighten Thy
Daughter" and the "Witching Hour"; Theodore Friebus of
the Fox Stock Co., and well known on the stage; Charlotte
Ives, a Morosco star recently associated with E. H. Sothern,
in the Vitagraph picture, "The Man of Mystery"; Walter
Hampden, the recognized interpreter of the Good Samari-
tan, now starring in "The Wanderer." Standing, from left
to right: Louis Plunion, chief property man and papier-
mache expert, formerly with Herbert Brenon; Henry Cron-
jager, formerly with Thanhouser, Edison, and responsible for
the photography of "The Deemster"; Richardson Holmes
Perkins, assistant camera man; Thomas Tremaine, head of
the mechanical department; George Fitch, technical director,
The Edward Warren Company,
formerly with Herbert Brenon, responsible for the technical
management of "The Daughter of the Gods," "Neptune's
Daughter," and 'War Brides," and ten or twelve other fea-
tures released chiefly by Fox and Selznick; Harry Hadfield,
Mr. Warren's assistant, formerly with Lasky; Harry Ben-
ham, featured with the "Twenty Million Dollar Mystery"
after five years associated with Thanhouser; and Mary
Moore, sister of Tom and Owen Moore. The business man-
agement is under the supervision of H. Z. Levine, formerly
of Triangle.
March 17, 1917
THE MOVING PICTURE WORLD
1755
ma
7
Reviews of Current Productions
^^iiniiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiw^
EXCLUSIVELY BY OUR OWN STAFF
" The Dancer's Peril"
Five-Reel World Screen Romance Involving the Russian
Imperial Ballet Has Novelty and Good Dramatic
Moments — Alice Brady in Dual Role.
Reviewed by Edward Weitzel.
FOR the greater portion of its five reels "The Dancer's
Peril," a photoplay written by Harriet Morris and pro-
duced by World Pictures, is a well told romance of the stage
and the Russian Imperial Ballet. The interest centers around
the career of Vasta Mascova, the daughter of a Russian Grand
Duke who marries a young girl of the Bohemian set, in Paris,
and then is told that the union will not be recognized by his
government. "Vasta becomes a pupil in the Imperial Ballet
School in Petrograd, goes to Paris with the company and
makes a sensation. Michael Pavloff, the impresario of the
Scene from "The Dancer's Peril" (World).
troupe, falls in love with her and, when he attempts to dis-
honor her, is killed by the girl's mother. At the finish, the
Grand Duke and his wife and daughter are united, and Vesta
finds that her happiness cannot be complete until she is mar-
ried to Cecil Fletcher, a handsome young artist.
A romantic story of such a nature need not be held down
too closely to facts, and most of the incidents of ''The Dancer's
Peril" will be accepted at the author's valuation. The most
notable exception is the abduction of Vasta from the stage of
the theater, in the middle of a performance; such a thing is
highly improbable, to say the least. Two or three other inci-
dents are but little more convincing. To offset this, the novel
and effective manner in which the Russian Ballet is introduced
into the story, and the merit of the acting and the production,
as a whole, make the picture an excellent feature for any
program.
Alice Brady appears on the screen as "Vasta and also as the
girl's mother. Either impersonation alone would be vastly to
her credit. She plays the two with equal skill, and keeps the
characters separate and distinct. Her dancing with Alexis
Kosloff and the other members of the Russian Ballet is a sur-
prise. Not that she exhibits the same degree of skill; but she
carries off the dancing given her with a confidence and ease
th-it go far to keep up the illusion she aims to create.
Montagu Love's character study of the amorous old im-
presario Is a careful and well executed bit of acting; and
Philip Hunt gives the Grand Duke the necessary air of dis-
tinction and sincerity. Jack Drumeir and Auguste Burmeister
contribute well balanced performances of Continental types;
and Cecil Fletcher, Louis Grisel, Johnny Hines and Sidney Dal-
brook are useful members of the cast. Travers Vail directed
the picture. Through his efforts and those of Alexis Kosloff
and the other members of the Imperial Ballet, "The Dancer's
Peril" is unrivaled in one feature at least. No other photo-
play ever contained such realistic glimpses of the art of the
ensemble dance.
" Burning the Candle"
Henry B. Walthall and Mary Charleson in a Stirring Photo-
drama by Essanay — The Story Creates Strong and
Sympathetic Interest by Exposing the Danger of
Indulgence in Strong Drink — Directed by
Harry Beaumont.
Reviewed by James S. McQuade.
THE story of "Burning the Candle" is laid in the South and
New York City, and all the southern scenes have been made
in the South, the Essanay company having proceeded there
for the purpose of securing the real atmosphere for the pro-
duction.
I am not afraid to foretell for this K-E-S-E- release an un-
usual welcome everywhere. The story has a peculiar appeal
that makes me certain of that.
Beautiful Molly Carrington (Mary Charleson), daughter of
old Judge Carrington, gives her hand and heart to the keeping
of James Maxwell (Henry B. "Walthall), a young southern,
neighbor who knows cotton from the seed up, and who has just
secured an important position in a New York brokerage office.
"Jimmie" has never had a desire for anything stronger than
water, and contents himself with taking a mere sip of the mint
julep offered him by his future father-in-law, after the ordeal
of asking the hand of his daughter in marriage has been
passed.
The happy and youthful wedded pair proceed to New York,
where the treating habit soon arouses the sleeping demon in
"Jimmie's" physical and mental make-up. In short, after less
than a year we find him in the slums, and his brave little wife
back at home in the South, with the sorrow and love that are
eating her heart out. Then the latent moral strength and good-
ness in "Jimmie" assert themselves, and once more he is a
pleading suppliant before his father-in-law, ah<T once more
takes Mollie to his heart for better or worse, and is restored
to his former position in New York.
Mr'. Walthall and Miss Charleson are really beyond criticism
as Jimmie and Mollie, at least that is my impression. They live
Scene from "Burning the Candle" (Essanay).
the parts, and the weakness and sorrow of their lives affect one
just as strongly as if the scenes were taking place in real life.
Mr. Walthall's art is conspicuous, as he shows tne gradual'
wearing down of "Jimmie's" moral and manly fibre by alcohol;
and Miss Charleson is equally impressive in expressing the
horror that grows and grows in Molly's heart and mind as
she watches fearfully the quick descent of her once proud
husband to the level of a vicious brute.
The support is quite capable. Julien Barton and Miss Frankie
Raymond are very pleasing as Judge and Mrs. Carrington.
1756
THE MOVING PICTURE WORLD
March 17, 1917
The unsuccessful suitor for Molly's hand, Alfred Lewis, is well
sustained by Thurlow Brewer, and the part of Merrit Cole, a
bibulous clerk in the New York brokerage office, is in the com-
petent care of Patrick Calhoun. I must commend also the two
colored people who appear as household servants in the Carring-
ton home.
If I mistake not, "Burning the Candle" — aside from its popu-
lar run in the picture theaters of the land — will be in high de-
mand for the propaganda of those who seek the suppression
of the drink evil. It is stronger than any sermon or speech that
could be made on the question; for it is as convincing as if one
viewed the ravages of the evil in real life.
The release will be made March 5, through K-E-S-E service.
Latest Pathe Pictures
"Pots and Pans Peggy," Five Reel Thanhouser, "The Flag
Despoiler," Fourteenth "Pearl of the Army" Episode,
"Mystery of the Double Cross," Fifteenth Part Serial
and First Three "Lonesome Luke" Two-Reel
Comedies.
Review by Edward Weitzel.
THE information that the title of the picture is "Pots and
Pans Peggy" and that Agnes G. Johnston wrote it is
equivalent to saying that however much of age and
long use belong to the material employed, the author has
brightened it up with the same youthful energy displayed by
Peggy in polishing her cooking utensils. Peggy is a little
Irish servant girl of such diversified and unbelievable desir-
ability that, if she were to be found on the books of a New
Yck Employment Office, it would need all the police reserves
to heep back the mob of frantic housewives that would stoi m
the place. In spite of the high cost of onions and the still
higher cost of good servants, Peggy scorns the call of the
Pridgeport ammunition factories and the chance to acquire
great wealth, and accepts a position in a family where sue
performs the offices of a full start of skilled help, straightens
out the love affair of the daughter of the house, and also her
own; reforms the son of the family, sp.ves him from disgrace
and. incidentally, the United States government from being
cheated cut of a valuable implement of defense; cooks a nine
•course dinner, jumps into one of daughter's frocks and im-
personates an Irish lady of title at the same dinner, and then
slips on an apron and washes up the dishes— and all this for
twenty-five dollars a month! Goodness gracious Agnes, are
there no bounds to your imagination?
To put it concisely, "Pots and Pans Peggy" is quite as c-njoy-
-able as the preceding pictures written by Miss Johnston and
acted in by Gladys Hulette. and that's praise enough to bestow
oipon any two young women. Others that assist in the good
Scene from "Pots and Pans Peggy" (Pathe).
•work are Director W. Eugene Moore, Wayne Arey, George
• Mario, Kathryn Adams, Grace Henderson, Arthur Bauer, and
Lord McCaskill.
"The Flag Despoilers."
The well-known slogan "The Kellys Are At It Again" might
fittingly adorn the escutcheon of the house of Dare. At any
rate, in "The Flag Despoiler," number fourteen of the Pathe
serial "Pearl of the Army," the daughter of Colonel Dare has
another go with "The Silent Menace" and sends him to the
mat in fine style. The mysterious enemy to Uncle Sam Is
about to give the signal that win start The Silent Army into
action, but Pearl grapples with him and, in the struggle, he is
thrown from the roof of a high building. The next and last
instalment reveals the name of The Silent Menace." The
action before this incident moves at double-quick time.
"The Girl in Number 7."
The newest Pathe serial is called "Mystery of the Double
■Cross," and was made from a story by Gilson Willets. It
is to be issued in fifteen parts, the first number to be
released March 18. The title of this number is "The Girl in
Number 7." Produced by Astra and directed by William Parke,
the picture starts off with every indication of being a winner.
Most of the scenes take place on board an ocean liner bound
for New York. There is an air of mystery and suspense about
the two reels, the interest resting principally on a young man
passenger, who receives a curious wireless message, and a
beautiful young woman, who is marked with a double cross on
her right arm. Everything indicates that these two are to find
their lives closely intermingled. A realistic panic, caused by the
appearance of a submarine, is an incident of the opening num-
ber; and the attention is seized and held from the start.
The acting has been intrusted to a superior cast. Mollle King
is the beautiful heroine and lives up to the requirements of the
part in every way. Leon Bary is the young man who receives
the message. He seems to enjoy playing the role of hero for a
change. His acting is as virile and authoritative as when im-
personating one of his familiar "polished villains." Ralph
Stuart and Gladden James are leading members of the support.
Scene from "The Mystery of the Double Cross" (Pathe).
There is a mysterious character called "The Masked Stranger"
that will arouse much curiosity. The production is exceedingly
well done.
"Lonesome Luke" Two-Reel Comedies.
This new series of Rolin "Lonesome Luke" comedies is to
be issued one a month, the first number being released on March
18. The titles of the first three numbers are "Lonesome Luke's
Lively Life," "Lonesome Luke on Tin Can Alley" and "Lonesome
Luke's Honeymoon." All three belong in the front ranks of
knoekabout comedies. There is plenty of speed, and the
business is done with the surefire touch so essential in farce.
They are not remarkably original as to plot, but someone con-
nected with their production has thought up a lot of new tricks,
and Harold Lloyd, Harry Pollard and Bebe Daniels execute them
with neatness and dispatch. To say that these comedies are a
great improvement on the "Lonesome Luke" one-reelers made
by the Rolin Company is merely stating a fact. Hal Roach
directed the pictures.
"The Money MM"
Five-Reel Drama Produced by Vitagraph — Dorothy Kelly
and Evart Overton Head Good Cast.
Reviewed by Ben H. Grimm.
LIKE the mills of the gods, "The Money Mill," a five-reel
Vitagraph Blue Ribbon drama, grinds slowly. But it is
not until the latter part of the fourth reel is reached that
"The Money Mill" begins to grind exceeding fine. There is a
wealth of interest in the last reel, however, and enough story
action and suspense to compensate in a large measure for
the preceding slowness. The story was written by Roy L. Mc-
Cardell. Throughout the picture are seen several original
touches, and some of the types used as extras are especially
fitting and true to life. Interest is at a rather slow ebb during
the running of the first three reels because of a tardiness in
getting to the real story, and because of a penchant toward
using more footage than necessary in registering essential
facts.
Dorothy Kelly and Evart Overton head the cast. They keep
alive the heart-interest element in a pleasing manner. Both
are capable. Edward Elkas and Charles Kent are seen to
good advantage in character parts. Other able members of
the cast are Gordon Gray, Logan Paul, Mr. McCormack, Mrs.
Costello and Mr. Storrer. \vhile no character could be said to
dominate the story, the character bits help the picture con-
siderably.
The story, while containing comparatively little drama, con-
tains much interesting material. There is just enough heart-
interest mixed with just enough melodramatic material to
make of the production an ordinarily good program offering.
The story tells of a girl who becomes rich through a mine.
March 17, 1917
THE MOVING PICTURE WORLD
1757
In the city she helps the poor. A young reporter is in love with
her, but cannot bring himself to surmount the barrier of her
wealth. A fake investing concern conducted by the son of the
man who was once a partner of the girl's father obtains her
The production is never lacking in interesting incident, and
will be found thoroughly enjoyable. Others of the cast are
Shirley Mason, George LeGuere, Edith Hallar, Charles Wellesley,
Thea Talbott, George Arvine and John Nicholson. Theodore
Marston directed the picture.
Scene from "The Money Mill" (Vitagraph).
mine. The reporter helps the girl get back her mine. Pho-
tography is average. Direction was done by John Robertson.
Released March 5.
" Wrath "
The Fifth of "The Seven Deadly Sins" Presents Story of
Considerable Power and Features H. B. Warner.
Reviewed by Margaret I. MacDonald.
THE presentation of "Wrath" by Superpictures, Inc., Is a
satisfying production as regards dramatic values and in-
teresting action. It is artistically staged, the characters
are well cast, and we can easily believe that we are in actual
contact with the arbitrary Russian aristocrat, with H. B. Warner
doing duty in the role of the Grand Duke. He also plays the
role of the Grand Duke's son, Feodor, and interprets both char-
acters well. We are not quite certain, however, whether it is
merely "wrath" that is depicted in the actions of the Grand
Duke, and are inclined to think that bitterness and cruelty are
more largely in evidence than anger. It might be held, how-
ever, that bitterness and cruelty are often the outcome of
anger. At any rate, as before stated, the picture summed up
in a general way is a good sample.
The story of the picture tells of the dominating desire of
the Grand Duke to marry his son to the daughter of Count
Nikolai. Feodor, the son, refuses on the ground that he does
not love the young woman, and so incenses his father against
him that he immediately opens a campaign to force him to marry
the girl. About this time an American archaeologist and his
daughter happen along the desert of Kara-Koom, which borders
on Russian possessions, and is killed for his pains by a Turk who
craves the daughter for his harem, and Feodor, installed by the
author as the rescuer of the girl, falls in love with her before
he reaches his father's palace. The attachment of the two dis-
covered by the Grand Duke, the girl is turned out of the palace
and is followed by Feodor, who marries her, and is about to
Scene from "Wrath" (McClure).
escape across the border with his bride when he is headed off
by his father's agents. The scene later changes to America and
finally shifts back to Russia, where a reconciliation of all hands
is brought about by the young daughter of Feodor.
"The Great Secret"
Chapters Nine and Ten of the Metro Serial Release Featur-
ing Francis X. Bushman and Beverly Bayne.
Reviewed by Edward Weitzel.
"Cupid's Puzzle."
THE brief rest that is granted Strong by the Secret Seven
after he rescues Beverly from the Chinese den is broken
by the news, at the beginning of Chapter IX, that De-
tective Ackerton has been murdered. The officer who brings the
information has the papers belonging to Beverly. These are
restored to her, but, by tapping a telephone wire, one of the
Secret Seven gang learns of this fact. They also put through
a scheme that causes Strong to lose heavily in Wall Street,
and start a strike in a factory belonging to the clubman. Beverly
attempts to aid him with her fortune, but a misunderstanding
takes place, and the girl believes that Strong does not love her.
The action during these two reels slows up somewhat, but the
acting and general production of the chapter are up to the
mark.
"The Woman in the Game."
There is no lack of excitement in Chapter X. As the title
indicates, the Secret Seven try a well known and generally
successful method of trapping, a man. Knowing that the key
to Beverly's fortune is in Strong's possession, they send a woman
to locate the papers. Strong has turned to portrait painting
as a means of earning his living, and the female spy sits for her
picture. While thus employed she manages to gain the re-
quired information. She also succeeds in making Beverly think
Scene from "The Woman" (Metro).
that Strong is altogether too friendly with her. In the mean-
time Sears, the detective that brought the papers to Strong,
has been captured by the Secret Seven, but escapes from them
in a way that would do credit to Sherlock Holmes himself.
Francis X. Bushman and Beverly Bayne are as spirited and
as thorough as they were during the first reel of the serial;
the other members of the long cast show the same degree of
interest in their work.
Paramount Releases
"Castles for Two," With Marie Doro, and "Those Without
Sin," Starring Blanche Sweet, Five-Reel Photoplays
Produced by Lasky.
Reviewed by Edward Weitzel.
"Castles for Two."
THERE are Irish fairies and fays in "Castles for Two," a
five-reel photoplay produced by Jessy L. Lasky, with Marie
Doro the featured player. Not that the entire story is a
fairy tale, but much of it must be taken in the same credulous
spirit necessary to the full enjoyment of "The Sleeping Beauty"
and works of that nature. The plot is simple, and contains no
surprises. There is an American heiress of great wealth, who
becomes tired of spending money and decides to take a trip to
Ireland, in search of the simple life. Her old nurse is a native
of the land of Saint Patrick, and the girl has been brought up
on tales of the "little people" that also inhabit the soil.
Once on the other side Patricia, the heiress, passes her secre-
tary off as the lady of the dollars, puts on a peasant's frock and
goes looking in the woods for the fays. She finds them all
right, also a cow, and takes refuge in a tree, from which she
is rescued by a poverty-stricken young Irish lord, who is being
urged on by his mother and three sisters to marry the Ameri-
can. Patricia pretends to be her own maid, and, as Lord O'Neil
1758
THE MOVING PICTURE WORLD
March 17, 1917
refuses to make love to the supposed heiress, the fairies reward
him by letting the young man win the real dollar princess.
"The Duchess," of pleasant memory, used to weave stories of
this description; excellent little comedies — if one were in the
Scene from "Castles for Two" (Lasky).
right mood to enjoy them. As the most serious moment in the
picture is when Patricia is treed by the cow, and a knockdown
fight in which a dozen sons of the old sod are stretched out on the
ground is merely an expression of Irish humor, it is easy to un-
derstand how far "Castles for Two" is removed from the unlovely
phases of life. So, what matters it, if it never happened? Per-
haps, like the fairies and the fays, this old world would be all the
better if all were true.
The need of the proper cast to interpret such a story is fully
met by Marie Doro and her fellow-players. Miss Doro has the
looks and manner of an American princess, and also the touch
of elfishness which goes a great way in helping one to believe
that she really saw the Irish Robbin Goodfellow and his small
brothers. Elliott Dexter is. rather stolid for an Irishman, but
brightens up in his lovemaking scenes. O'Neill's mother and
sisters are well acted by Julia Jackson, Jane Wolff, Harriett
Sorenson, and Lillian Leighton. Mayme Kelso is the secretary.
Horace B. Carpenter and Billy Elmer are a pair of the regula-
tion stage Irishmen that love a fight and hate a landlord with
equal ardor. The production is of the Lasky standard brand.
"Those Without Sin."
The title, "Those Without Sin," applies to a number of men
and women of the South, in the days just before the Civil War.
The villain of this five-reel Lasky production is a Northerner
who is ridden out of town on a rail for insulting the heroine;
he returns as a Union army officer, just before the fall of Rich-
mond, and shows that he is still as much of a blackguard as ever.
In the large assortment of war dramas written since the late
unpleasantness, the hero has almost always been a Union soldier,
and the villain a member of the other side. This reversal of
form smacks of fair play.
The story is by Harvey Thew. Very little new light is thrown
upon the theme. There are the familiar despatches that must
be taken through the enemy's lines; and the big scene is when
the hero saves his sweetheart from an attack by the drunken
Union officer. Other time-tried situations are utilized, some
with excellent effect; but Mr. Thew does not always come to
the more vital points of his theme with sufficient directness,
and the action moves slowly in spite of the hurrying of armed
men and the fleeing of non-combacants from the Confederate
capital. The story ends before the fall of Richmond.
A praiseworthy endeavor has been made to reproduce the
period of the photoplay and give a distinct, artistic touch to the
night scenes, of which there are many. The light from the
candles and whale oil lamps of the time is counterfeited with
skill. The general effect, however, does not tend toward dis-
tinctness, and renders it harder to follow the plot.
The acting is of even excellence. Blanche Sweet sounds every
stop in the nature of Melaine Landry, and makes her a loyal and
lovable little rebel. Tom Forman, as her lover, and Guy Oliver,
as the Northern officer, are next in importance. C. H. Geldert,
James Neill, Charles Ogle, George Beranger, Mabel Van Buren
and Dot Abril complete the efficient cast.
"The Painted Lie" Release Date Changed.
A change has t>een made In the release date of "The Painted
Lie." It is now scheduled for release on March 19 instead of the
week of March 26, as originally announced.
"The Painted Lie" is a five-reel David Horsley production star-
ring Crane Wilbur and is the first of a series of six features made
by Mr. Horsley with Mr. Wilbur as the star to be released. The
Mutual is distributing the series.
"The Gift Girl"
Louise Lovely and Rupert Julian Featured in Moderately
Pleasing Five-Reel Bluebird— For Release March 26.
Reviewed by Ben. H. Grimm.
THE five-reel Bluebird photoplay "The Gift Girl," which Is
to be released March 26, is neither straight drama, comedy
nor comedy-drama — it is just a visualized story of moder-
ate interest, given an added charm through the personality of
Louise Lovely, who, with Rupert Julian, is featured. Miss Lovely
is all that her name implies, although perhaps "cute" is a word
that better describes her and her screen endeavors in this pic-
ture. Rupert Julian directed the production. He seems to have
caught the spirit of the story and as a consequence treated It
with only the degree of seriousness that it deserves. The story,
which was suggested by H. R. Durant's play, "Marcel's Birth-
day Present," is one that can be enjoyed only if the mental ap-
petite of the viewer can be satisfied with story-food that 1»
plainly labeled as such.
Miss Lovely appears as an English girl who has been brought up
as the daughter of the Persian who rescued her from the jungle
when her mother died at child-birth, and when her father was
swallowed by lions. She refuses to marry the merchant chosen
for her because he is too fat. But she listens to her tutor's pro-
posal that they flee to France. The girl arrives in Paris alone,
is injured and is brought to the home of a nobleman, who, a
week later, hires her as a companion for his son, who is alluded
to as incorrigible by the college faculty. Of course the youth
falls in love with the "Gift Girl." But she is found by her
Persian tutor, who has followed her, and brings her to a house
in the Mohammedan quarter. The son and his student friends
stage a fight for the girl with the occupants of the house. The
students win, and the girl and youth are made happy.
Scene from "The Gift Girl" (Bluebird).
Rupert Julian's acting is as good as his direction. Emory
Johnson makes an efficient hero. Other capable members of the
cast are Wadsworth Harris, Frederick Montague, Winter Hall
and Rex Roselli. Photography throughout is excellent.
"The Blue Streak" Released March 19.
William Nigh's first Fox production, "The Blue Streak," In
which Director Nigh himself plays the picturesque title role, will
be released for the week of March 19. Besides making this brisk
western feature and co-starring with Violet Palmer, the new
Fox find, Mr. Nigh wrote the story for it.
The company spent eight weeks in Chattanooga, Tenn., on
"locations" for the drama, and is now in the Tennessee city
once more snapping the final scenes.
In support of Mr: Nigh and Miss Palmer there will be Ruth
Thorp, Martin Faust, Ned Finley, Edward Roseman, Tom Cam-
eron, Danny Sullivan, Ed. Kennedy, Bert Gudgeon and Marc
Robbins.
" The Fighting Gringo"
Five-Reel Red Feather Production Gives Screen Presentation
of Henry Wallace Phillips' Well-Known Hero.
Reviewed by Robert C. McElravy.
THIS presentation of "Red Saunders" on the screen, like
many other characterizations based on favorite fiction
heroes, rather presupposes a previous acquaintance with
the individual in question. Harry Carey is an interesting and
experienced delineator of Western types, but it would have
strengthened this offering greatly if certain of Red's little
whimsicalities had been brought out in the introductory scenes
— his amiable humor, funny speeches and the like. As it is, we
must get our understanding of his special characteristics as
the story proceeds.
The opening reels run along with a certain rambling con-
geniality, depicting the way in which Red meets a pair of quar-
reling lovers on a steamer bound for Panama. When the boat
docks at Caliente, Red finds employment as foreman of a ranch
March 17, 1917
THE MOVING PICTURE WORLD
1759
and storehouse. In the course of the story he restores the love
of the young couple, Mary Smith and Arthur Saxton, but not
until he has quelled a revolution almost single handed, and
shown up a corrupt individual known as Dr. Belknap, who de-
sired the girl for himself.
The erratic nature of the plot precludes anything like sus-
pense, and this would not have been expected if the character
of Red had been more clearly set forth at the beginning. The
subtitles supply considerable humor and have been carefully
written. The general atmosphere of the Panama country is
Scene from "The Fighting Gringo" (Red Feather).
adequately suggested and the revolution scenes are well staged.
Others in the cast are Claire Du Bray, George Webb, Bill Get-
tenger, Tot Du Crow, T. D. Crittenden and Rex De Roselli.
Two Kalems
"The Fate of Juan Garcia," Episode of "The American Girl"
Series, and "In the Web of the Spider," a Number of
the "Grant, Police Reporter" Series.
Reviewed by Ben H. Grimm.
THE latest two-reel episode of Kalem's "The American Girl"
series, titled "The Fate of Juan Garcia," is a winner. It is
a Western that will go good in any house. Frederick R.
Bechdolt is the author, and he and James W. Home, the director,
have given us two reels with mystery, suspense and action that
keep interest alive throughout. In this number Madge King
(Marin Sais) stumbles across a murder mystery in a quite orig-
inal manner. A photographer who has taken her picture is held
up, brought to a house, and forced to photograph something
Scene from "The Fate of Juan Garcia" (Kalem).
which he is not permitted to see at the time of the exposure of
the plate. Accidentally he gives his captors the wrong plate
holder. Madge develops what she believes to be her plate. The
negative shows a dead man — one of the King ranch hands. It
turns out that the ranch hand was the secret agent of Mexican
revolutionists and was murdered by the tool of a representative
of big mining interests.
The screen telling of the story entails several thrilling fight
scenes, and scenes in which Miss Sais and others prove them-
selves capable horseback riders. In the cast with Miss Sals are
Frank Jonasson, Edward Hearn, Ronald Bradbury and Edward
Clisbee.
"In the Web of the Spider."
George Larkin might well be called the human fly for what he
has done in the filming of this one-reel episode of the "Grant,
Police Reporter" series. He climbs to the top of a building on
a jutting brick wall that gives him foothold, and later crawls
down the side of a building on a network of drain pipes. The
reel is a thriller. The story tells how the reporter solves mys-
terious thefts of bonds. It is in pursuit of the "Spider" that Mr.
Larkin performs his stunts. The story interests and action is
fast. In the cast with Mr. Larkin are OUie Kirkby, Director
Robert Ellis, Harry Gordon and A. B. Foreman.
Four Reel Fortune Photoplays
"The Inspirations of, Harry Larrabee" and "Mentioned in
Confidence" First Two Numbers of New Releases on
General Film Program.
Reviewed by Edward Weitzel.
ANEW series of four-reel dramas under the title "Fortune
Photoplays" will be placed on the market this month
by the General Film Company. These pictures are based
upon stories that have been published in the Street & Smith
magazines. The first of the series will be "The Inspirations
of Harry Larrabee." Next will follow "Mentioned in Confi-
dence," "The Devil's Bait," "The yellow Pullet," "Vengeance
of the Dead," "Zollenstein," "The' Mainspring," "Clean Gun,"
and other photoplays of the same length. The series is being
made by Balboa.
"The Inspirations of Harry Larrabee."
Howard Fielding is the author of this Fortune photoplay.
Scene from "The Inspiration of Harry Larrabee" (Fortune).
which was directed by Bertram Bracken. It is along the line
of the detective story which aims to have something doing
every minute and, although serious crime is the foundation
of the plot is told in the breezy style of the "Arsene Lupin"
school of fiction. The story starts out well, the interest cen-
tering around a young playwright and a pretty artist who is
robbed of valuable jewels by a French thief known as "The
Wolf." The unwinding of the plot makes excellent drama up
to the moment when the hero rescues the heroine and the
inevitable romance is foreshadowed. Then follow several
hundred feet of anti-climax during which the early career of
"The Wolf" is shown, information that should have been given
in the first part of the story.
The production meets all demands, and the acting of Clif-
ford Gray, Margaret Landis, Winnifred Greenwood and Frank
Brownlee in the four leading roles is spirited and in the right
key. William Ehfe, Charles Blaisdell and Tom Morgan lend
capable assistance in the remaining parts.
"Mentioned in Confidence."
Edgar Jones directed the second number of the Fortune
Photoplay releases. It contains a story within a story, and
concerns an innocent man who is accused of murdering his
wife and is reprieved just as he is about to be electrocuted.
A realistic death house scene is the big sensation of the play.
There is nothing novel in the story or the manner of telling it,
but it is a fair example of its grade of fiction. The man who
escapes the chair is not the hero of the story, and his blunder
in falling in love with an utterly worthless woman weakens
the sympathy for him.
Edgar Jones has kept the action moving along at reasonable
speed once he gets into the real story. R, Henry Grey and
Vola Vale have the youth and skill to portray the lovers, and
Melvin Mayo, Frank Brownlee, Leah Gibbs, Bruce Smith' and
Gordon Sackville do creditable work in other roles.
1760
THE MOVING PICTURE WORLD
March 17, 1917
Triangle Program
"A Love Sublime," Five-Reel Fine Arts, with Wilfred Lucas
and "Blood Will Tell," Five-Reel Ince-Kay Bee,
with William Desmond.
By Louis Reeves Harrison.
«( A LOVE SUBLIME" affords Wilfred Lucas opportunity to
_/\ portray a character of great sweetness and simple
dignity and he suits the role as well as it suits him.
Here is that lulpoise that makes for convincing strength and
charm in a visualized story. Though the motive is simple,
quite openly that of the divine sentiment which has made our
little planet a lovable place to live in, the story's development
is one of many structural difficulties. It opens with some
glimpses of the life of a man who loves so deeply that his
Scene from "A Love Sublime" (Triangle).
entire existence is dominated by the intensity of his feeling.
He believes she has died in a hospital where he was told that
she failed to sur ive an operation. He plays the flageolet
every night before the window of the hospital room where ha
last saw her, and he preserves her room, opposite his own,
as it was when she lived there.
Rather abruptly the spectator is asked to go oack to the
scenes and incidents leading up to this strange conduct. The
new line of interest is, however, quickly started, and we are
carried through the simple courtship of the lover, a young
Greek working in a rolling mill, and a very simple-hearted
waitress in a cheap restaurant. His tender dignity and her
affectionate response are very winning. When it is discovered
that she must undergo a dangerous operation at the hospital,
he makes one manly sacrifice after another for her sake with
no attempt at the heroic, but from the natural dictates of his
noble heart. His love is faithful to death and beyond. He is
half crazed by the announcement made by a hospital attendant
that she is dead and is sent to jail for his acts of violence.
When he is released he is the eccentric lover to whom we are
introduced in the opening scenes, a structure of doubtful value
in a story of this kind.
The girl is not dead. The attendant made a tragic mistake.
She survives the operation and is convalescent, though believ-
ing that her lover has gone to Greece. The reunion is brought
about through a large number of minor characters, who
weaken rather than strengthen the main line of interest, but
that central line is naturally strong and made both effective
and affecting by the remarkably fine impersonations of Mr.
Lucas and Miss Carmel Myers. These two flawles's character-
izations give the story its power."
"Blood Will Tell."
"Blood Will Tell" is a superbly presented story of a son
regarded as a weakling by a father rendered bigoted ariv
ultra-egotistical because of great wealth won in Wall Street.
The father, Samson Oakley II, has greatly increased a fortune
inherited from Samson Oakley I, and he hopes that his son,
Samson III, will continue in the same lines, but Samson III
gets into difficulties at college, is led into dissipated associa-
tions and winds up by marrying a really good little chorus
girl. He is cast off by his father -and compelled to earn a
living. It is not much of a living, as his little wife nearly
starves to death. She is so weakened by lack of proper nour-
ishment that Samson III is led to utilize a special talent he has
for opening combination locks in order to obtain money to
properly provide for his sick wife. ±ie has both an acute sense,
of touch and of hearing which enables him to open almost any
safe.
This peculiarity restores him to parental confidence, at an
acute moment in "The Street," when his father has been lured
away from immediate contact with his business affairs. There
is a raid in the holdings of Samson II. Samson III comes to
the rescue by opening the parental safe and saving the
parental fortune. He is then restored to his wife and parental
favor. Just exactly how blood tells through ability to open
combination locks is not clearly indicated unless it is deli-
cately conveyed that Samson II had a fine sense of touch in
opening the safes of those trading with him. William Des-
mond is manly and attractive in the leading role, and the
entire company responds finely to every possible opportunuy
offered by the play. Capably handled in every department
of production, the story alone is to blame if the release is not
a success. It does not compare with the treatment it receives
because it is not convincing in either purpose or structure.
"Melting Millions"
George Walsh, the Athletic Hero of a Fox Five-Reel Photo-
play, Which Is Evidently Out for the Speed Record.
Reviewed by Edward Weitzel.
IN "Melting Millions," a five-reel Fox photoplay, George
Walsh sees Douglas Fairbanks' speed record and endeav-
ors to go him one better. He also attempts to outdo the
sprightly "Dug's" list of athletic feats, and succeeds in prov-
ing that he is gifted with histrionic talent of no mean order,
when it comes to leaping over high walls, climbing the side»
of a building, and bowling over the villains so expertly that
they find it more difficult to set themselves up again; said
actions being accomplished without diminishing one ray of the
sunny smile that never leaves the faces of such superior beings
in moments of deadly peril.
The stunts George Walsh goes through in "Melting Millions"
will make the ladies adore him, and turn all the male specta-
tors green with envy. The minor details in this order of
photodrama, such as story, acting and production, have been
looked after with care. The plot furnished by Joseph A.
Roach contains a train holdup, a prize fight and a long list
of quick moving incidents that are cunningly calculated to
give George Walsh the opportunities for proving that a star
actor may also be a superman. Otis Turner has directed tha
production in full sympathy with its spirit and tempos, and
the Fox management has provided every necessary material
equipment.
The moments devoted by the cast to plain acting are not
lost. • George Walsh has the personality and the ability to
portray the character of Jack Balentine, as the author con-
Scene from "Melting Millions" (Fox).
ceived him, and Anna Luther is an attractive Jane Billion.
Velma Whitman, Frank Alexander, Sydney Deane, Cecil Hol-
land and Charles Girard were wisely chosen for the remaining
parts.
"A Poor Little Rich Girl"
Mary Pickford in Entertaining Six-Reel Screen Version of
Eleanor Gates' Stage Play Adds Humor to the Title
Role — Released by Artcraft Pictures.
Reviewed by Edward Weitzel.
IT may be as well to start off with the statement that these
who remember the heroine of the stage play when they
see the screen version of Eleanor Gates' "A Poor Little
Rich Girl" -will be introduced to an entirely different Gwen-
dolyn in the person of Mary Pickford. The writer of the
scenario has used the utmost freedom in departing from the
original 'work, and Miss Pickford has followed the scenarioist's
example. The Gwendolyn of the play was a somewhat top-
lofty little miss who seemed born to the purple and never
forgot her station in life. Her airs and graces appeared to
harmonize with the rather artificial story and its many touches
of symbolism; the moving picture star's Gwendolyn is a very
human, lovable child who is just aching to break away from
all restraint and play in the dirt with the street children.
The wisdom of these deviations admits of no dispute. As a
stage play "A Poor Little Rich Girl" harped too long on one
key, and there was altogether too much made of the delirium
scenes. These points have been judiciously shortened and the
March 17, 1917
THE MOVING PICTURE WORLD
1761
additional matter Is along the comedy lines that Mary Pick-
ford does so well. The biggest laughs in the picture occur In
the new material and are the results of such dependable bits
of comic business as leaky plumbing, a mud-throwing con-
test— in which the gardener is obliged to turn the hose on his
young mistress before he can recognize her — and the seating
of a priggish young lady on a plate of chocolate cake. Other
and more original bits are sprinkled all through the screen
play, and little Miss Pickford extracts the last ounce of fun
from them with that deft touch of hers which knows just
how far to go, and never lacks the saving grace of a sure
sense of humor.
A separate paragraph is due the star for her portrayal of
this eleven-year-old girl. Entirely free from the stock tricks
of the ordinary child impersonator, she looks the part amaz-
ingly well, especially in the close-ups, and acts it with a
skillful blending of her own personality and that of a bright
and winsome "kiddie" that makes the illusion perfect. Her
Gwendolyn will rank as one of her best screen creations.
As aids to such a pleasing achievement Miss Pickford has
been surrounded by a company excellent in every respect, of
which Charles Wellesley, Frank McGlynn, Emile LaCroix,
Charles Craig, Frank Andrews, Madeline Traverse, Marcia Har-
ris and Maxine Hicks are members. Artistic direction has
been given the entire production by Maurice Tourneur, and
every adjunct in the way of appropriate settings has been
provided by the Artcraft Pictures Corporation.
First
'The Girl Who Lost"— "Border Wolves"
Red Feather Double Number Presents Two Well-
Constructed Stories, in Three Reels and Two
Reels, Respectively.
Reviewed by Robert C. McElravy.
WITH this offering the Red Feather Company varies its
usual practice of telling its story in five reels. It pre-
sents instead two separate tales, the first in three reels
and the second in two. These productions are both carefully
constructed and considerably stronger than average program
features.
"The Girl Who Lost," written by Calder Johnstone and
produced by George Cochrane, features Cleo Madison, Roberta
Wilson, Lydia Yeamans Titus, Jack Nelson, Molly Malone and
Daniel Leighton. The plot, which is strongly presented, con-
cerns two sisters, one an experienced actress and the other
a younger girl with aspirations to see life. Isabel goes on a
road tour and during her absence Frances, the younger girl,
seeks employment with a business man as stenographer. The
latter, Andrew Van Holt, ruins the innocent girl. Isabel re-
turns and learns her sister's story. She plans to revenge her-
self on Van Holt and succeeds in luring his son, Hayden Van
Holt, away from his sweetheart. Later, when the father mar-
ries the girl he had ruined, Isabel relents and restores Hayden
to his sweetheart. Good photography and excellent work by
a pleasing cast do much to make this a good subject.
"Border Wolves," written and directed by George Marshall,
features Neal Hart as a hobo who drops off in a bad Western
town. He saves Tina, the daughter of the local gambling king,
from a railway accident. Later he rescues the girl from the
clutches of a bandit gang. The number is full of exciting
action, with some interesting riding and shooting scenes
toward the close. Others in the cast are Joe Rickson, Janet
Eastman, L. M. Wells and a live bunch of cowboys represented
by Bud Osborne, Pedro Leon, Jack Walters, Tom Grimes and
Bill Gillis.
"A Trip Through China"
China Film Company Presents Ten Reels of Remarkable
Travel Pictures Covering Historic China, Her
People and Customs.
Reviewed by Margaret I. MacDonald.
ONE of the most interesting groups of travel pictures
that have reached America thus far is contained in "A
Trip Through China," including the cities of Hong Kong,
Shanghai, Canton, Hanchow, Kowloon, Macao, Soochow, Wusih'
Nanking, Tientsin, Aberdeen, Peking and the Forbidden City
of wonderful palaces dating to a period before Christ, and
opened only on rare occasions to privileged individuals. These
pictures have been gathered by Benjamin Brodsky, who has
spent a portion of the last five years in making this collec-
tion in addition to keeping an eye on the eighty-one moving
picture theaters of which he is manager in China The pic-
tures are being handled here by the China Film Company with
Herbert Sallinger president, and D. S. Markowitz secretary
whose intention it is to exhibit them shortly at the Carnegie
Lyceum, New York City. They have alreadv been exhibited
in the University of California, and will be placed before the
attention of the various educational institutions and Boards
of Education throughout the country.
In viewing these pictures one is impressed with the fact
that little of an informational character with regard to the
daily life and superstitions of China has been omitted and that
they contain much that is of historical value. They srive an
excellent idea of the primitive methods in vogue in China •
they teach us that the Chinese coolie is little more than a
beast of burden, and they give us some idea of what the
struggle for existence means to the large majority of China's
four hundred millions of people. We see the coolies at work
at the docks of that remarkable commercial center, Hong
Kong, and marvel at the loads they are able to carry. We
learn that even the coaling of the vessels is done by these
coolies who carry the coal in huge baskets to the holds. In
the streets we see teams of human beings hauling great loads
on two-wheeled trucks, which maK.es the wheeling of a rick-
shaw seem child's play. A floating city where the poorer
classes live in house boats and have done so for generations,
with only planks running between for streets, is interesting;
and a sad, yet interesting sight, shows us a typhoon under
way with the streets of the city in the daytime almost aa dark
as if it were night, the aftermath of uprooted trees, demolished
houses, and the frightful ruin of the floating city.
The primitive methods of irrigation employed by the Chinese
is an interesting item of the picture, and also a scene showing
long term prisoners chained together in groups- of seven and
eight hauling heavy truck loads of stone under the super-
vision of Hindoo guards. A Chinese wedding procession with
explanations" of the customs iollowed on such occasions, and
a Chinese funeral with a view of the cemetery showing how
the coffins containing the corpses are left for forty days above
ground previous to burial, also interest. The Ming tombs, the
temples and pagodas, and the wonderful palaces of by-gone
days are among the attractive sights. Then there are the
horse races at Peking, a review of Chinese soldiery, an exhibit
of Chinese skill in an athletic contest held by the Y. M. C. A.,
and also animated pictures of the Chinese royal family. The
great wall of China is of unusual interest, and other walls
and moats about the important cities. An especially fine illus-
tration is given of fishing with cormorants.
"The Barricade"
Mabel Taliaferro Starred in Five-Reel Drama, Produced by
Rolfe Photoplays for Release by Metro.
Reviewed by Ben H. Grimm.
CHIEF interest in "The Barricade," a five-reel drama pro-
duced by Rolfe Photoplays, Inc., for release by Metro,
centers about Mabel Taliaferro, who is starred. Upon
her shoulders falls most heavily the task of making dramati-
cally Interesting a story that would have fallen down many
degrees in its power to convince had it been in the hands of
a less capable actress. Miss Taliaferro is ably supported by
Clifford Bruce, Frank Currier and Robert Rendell in a picture
that brings into being on the screen a sort of "refined vam-
pire"— a woman who permits a man to believe that she loves
him in order that, after marriage, she might accomplish his
ruin, because she is given to believe he brought about her
father's ruin.
There is much more mental than physical action in this
production, and the psychological struggles of the leading
characters take up much footage.
Despite the fact that two of the characters drawn by June
Scene from "The Barricade" (Rolfe).
Mathis, from whose story the picture was made, are not char-
acters that would ordinarily compel the spectator's sympathy
with them, Miss Taliaferro has succeeded in putting much
sympathy into her role. She is seen as the daughter of an
old Wall street operator whose defalcations are about to be-
come known. At the point of suicide the old man lies to his
daughter, informing her that he was made the laughing stock
of the street through the machinations of the man who is
to supplant him. She vows to ruin the man. He falls in love
1762
THE MOVING PICTURE WORLD
March 17, 1917
with her and she allows him to believe that the feeling is
mutual. After marriage she accomplishes his ruin, only to
learn from her father, who has been away, that the man had
proved himself to be her father's best friend. The wife breaks
down and tells her husband that she has been fighting her
real love for him.
In addition to those named there are in the cast Emil Col-
lins, Lorna Volara and Mary Doyle. The picture was directed
by Edwin Carewe and photographed by John Arnold. Re-
leased March 5.
The Eternal Search lor Something New
In "The American Girl," a Kalem Series of Two-Part West-
ern Dramas, It Finds Expression in Picturesque
Locations.
WHEN a producing company has been confined to one lo-
cality for a period of time extending over several years,
it might be expected that the available locations for Its
exterior scenes would soon be exhausted, and that in later pic-
tures there would be a repetition of the natural backgrounds
that add so much to the beauty of the productions.
Hence there has grown up a demand for a "locatioa" man
and he is usually the busiest man around the studios.
Kalem's plan is somewhat different, although quite as effec-
tive. At Glendale, California, where "The American Girl"
series has succeeded "The Girl from Frisco," and the new Rail-
road series, "A Daughter of Daring," has supplanted the "Haz-
ards of Helen," every member of the several producing units
constitute a committee of the whole, whose duty it is to report
on hitherto unused locations. Between scenes the directors
visit these spots, accompanied by the cameramen, who take
notes regarding the light conditions. Interest in this work
waxes keen and a spirit of good natured rivalry has grown up
among the personnel of the Kalem forces to see who will score
the highest number of picturesque "finds" for outdoor "shots."
Marin Sais, the vivacious heroine of "The American Girl"
series, was leading the field at last reports. Her lead is closely
contested by Frank Jonasson, the popular "Roger King" of the
series. Both of these sterling players prefer to do their ex-
ploring by horseback, with the result that they discovered
some highly artistic backgrounds in the mountains back of
Glendale that would never have been projected upon any screen
had they proceeded by auto. To Miss Sais belongs the credit
for the superb locations used in "The Golden Eagle Trail," a
forthcoming episode of "The American Girl," which are said to
have been obtained under perfect photographic conditions. In
this production Miss Sais does a thrilling hand-over-hand climb
on a rope stretched across a chasm four hundred feet deep. She
also came up smiling from a fall down a steep hillside that
would test the nerve of an experienced acrobat; indeed, it was
so realistic that Frederick R. Bechdolt, the author of the series,
who was assisting in the direction of the picture, started for-
ward in alarm as Miss Sais bounced and rolled from one clump
of brush to another.
Location hunting is more or less simplified for Helen Gib-
son, who is starring in "A Daughter of Daring," due to the fact
that for a majority of her scenes she must confine her search-
ing to some railroad right of way. In "The College Boys' Spe-
cial" though there are some new locations that should appeal
to every lover of the Great Outdoors and Director Scott Sidney
has made the most of them.
In producing the further adventures of "Stingaree," with
True Boardman in the title role, Paul C. Hurst is obliged to
select locations that resemble intimately the wild bush coun-
try of Australia. Hurst was the famous "Howie" of the orig-
inal series and is back in his old role and also directing the
new stories written for Kalem by E. W. Hornung, the English
author famous for his "Raffles." Hurst has the added advan-
tage of knowing Australia well, so that all of his locations are
true to the atmosphere of the stories.
Even Ham and Bud have taken an interest in the contest for
new exteriors, and they are using new ones in each succeeding
"Ham" comedy directed by Al Santell.
Mystery Dominates Unusual Scenario
"The Voice on the Wire" Replete with Baffling Circum-
stances— First Release March 12.
DURING the week of March 12 the Universal Film Manu-
facturing Company will release the new serial, "The
Voice On the Wire," which is founded on the novel of
the same title by Eustace Hale Ball. The screen story was
written by J. Grubb Alexander and the production was directed
by Stuart Paton, director of the Universal's great undersea
drama, "20,000 Leagues Under the Sea." The leading roles
are played by Neva Gerber and Ben Wilson.
Mystery Is the dominant note of this new serial and not
since the days of Edgar Allan Poe has there been written such
a baffling story of crime. Three men meet their death in "The
Voice on the Wire," in a manner which mystifies the entire
detective force assigned to run down the guilty criminals. In
each case three clues are furnished the detectives. The first
clue is a mysterious telephone call nforming the police that
a murder is soon to be committed and me name of the victim
Is given. When the call is investigated it is found to come
from a disconnected wire from a deserted building where ti.e
outside telephone wires had been tapped. »
A muffled figure seen in the vicinity of the victim's home
shortly before the crime furnishes another clue, but attempts
to capture the man in the black cloak always prove futile.
The third clue is the method employed by the murderer, who
disposes of his victims by means of the Sen Si Yae or Japanese
death punch. In each case the mark of a thumb is found
directly over the heart of the victim.
A curious feature of the story is that all the men are mur-
dered while in the company of a chorus girl named Polly
Marion, played by Neva Gerber. Miss Gerber's delineation of
this difficult role stamps her as an emotional screen actress
of the highest rank. Her part is one that easily could be
overacted by a less experienced player, but never does she
lose her sense of the limitations of the role and always acts
with skill and repression.
Ben Wilson, as John Shirley, the criminologist, has never
in his long screen career appeared to such excellent advantage
as he does in "The Voice on the Wire." His work at all times
is forceful and his characterization perfect. The other mem-
bers of the cast are well chosen.
Pathe for March 18
List of Releases Includes Gladys Hulette Feature, First Epi-
sode of New Mystery Serial, First Two-Reel Lone-
some Luke Comedy and First Combitone Scenic.
THE Pathe program for the week of March 18, 1917, is one
of the best that the company has ever released, including
as it does "Pots-and-Pans Peggie," a Gladys Hulette fea-
ture by Agnes C. Johnston; the first episode of "Mystery of the
Double Cross," the first two-reel "Lonesome Luke" comedy and
the first of beautiful combitone scenics.
"Pots-and-Pans Peggie" is one of the best features ever re-
leased on any program. It probably excels Gladys Hulette's
other Pathe Gold Rooster plays, "The Shine Girl," "Prudence
the Pirate" and "Her New York." Like them, it was written
by Agnes C. Johnston. It is a wonderful human interest story
of a little Irish girl who has to support her brothers and sisters
by "working out." It has laughs, tears and thrills, and the
splendid cast supporting Gladys Hulette includes Wayne Arey
as the Chauffeur, George Mario and Kathryn Adams. The pic-
ture was produced by the Thanhouser Film Corporation under
the direction of Eugene Moore.
"The Lady in No. 7" is the title of the first episode of "Mys-
tery of the Double Cross." It is stated that it is the best
mystery story ever produced on the screen and that the charac-
ter of the Masked Stranger is the best serial character ever
created. The Astra Film Corporation is the producer of this
serial, which was made under the direction of William Parke,
with Molly King as the star, supported by Leon Bary.
The tenth chapter of "Patria" is entitled "War in the Door-
yard." It features Mrs. Vernon Castle, the best known, best
dressed woman in America. The episode is characterized by
action all the way.
"Lonesome Luke's Lively Life" is the title of the first two-
reel Luke Comedy. This picture is hailed as a knock-out, but it
isn't the best of the five bombshells of joy already produced
and accepted for release. In "Lonesome Luke's Lively Life"
Harold Lloyd is coat boy in a White Light Cafe, with Beebe
Daniels, Harry Pollard and Bud Jamison supporting him. There
is a laugh in every foot. There is a staircase which affords a
great deal of amusement and Luke's exhibition dance with
Beebe Daniels as his partner and the bouncer-like proprietor
trying to "reach" him will have them rocking in their seats.
The twenty-third release of the Florence Rose Fashions, an-
nounced for an important place In this program, is entitled
"Early Styles." This release shows thirteen beautiful ad-
vanced styles which are nevertheless in the reach of every
American woman. The photography and staging are as usual,
high class.
In "Nomads of the North — Lapland," released on the same
reel with the fashion picture, there are intimate views of the
natives of Lapland and impressive scenes of a herd of rein-
deer rushing into the icy waters of the fjord.
"Know America, the Land We Love," is the title of the Com-
bitone scenic picture released in one reel. This is the first
of these pictures made by Westgard and Hochstetter under the
auspices of the National Highways Association with the co-
operation of the Department of the Interior. This release con-
tains some wonderful scenes of Arizona and New Mexico,
where the spectator is shown the oldest house in the United
States, the sacred ceremonial chamber of the ancient cliff
dwellers and many of the wonders of nature. These scenes are
typical of those to be made under the Combitone process.
There is arso an International Cartoon and Scenic, split-reel,
and Hearst-Pathe News Nos. 24 and 25 complete the program.
"ENLIGHTEN THY DAUGHTER" FOR NEW
ENGLAND.
Gordon Brothers, New England exchange men, Saturday,
March 3, consummated a deal with Henry J. Brock, president of
the Enlightenment Photoplays Corporation, whereby the rights
in this territory to the feature film, "Enlighten Thy Daugh-
ter" was secured. The figures entering into the transaction
were not given, but it was said to be quite a substantial sum.
The picture will be handled through the Globe Feature Film
Company of Boston.
March 17, 1917
THE MOVING PICTURE WORLD
1763
.i»miiliimiiiiii^r^-«iimjii|i|iiiiiiimiii iiiiMiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiLy Tjj
Advertising for Exhibitors
MlffllllllllflllllllMMIIIlllllWIW
Conducted by EPES WINTHROP SARGENT
Week Runs.
SEVERAL of the big houses are going over to week runs. The Row-
land and Clark houses, Pittsburgh, announce this policy where the
picture warrants, and the Majestic, Columbus, Ohio, in its handsome
monthly issue, takes up the samo matter. In the course of a page story
it says :
Week stands are the ideal length from the standpoint of both
the manager and the patron. It gives the one an opportunity to
present a worth while play for a time corresponding with its
merit and it gives the patron ample opportunity to see the fea-
ture which he is either delayed in viewing or which his neigh-
bor happens to tell him, on Wednesday or Thursday, is re-
maining through the week. Paramount creations are helping
us to realize this ideal.
Of course the week stand in the city Is the three-day run In the
smaller towns, but the run system Is going to help a lot, both in cut-
ting down the overproduction of poor pictures and the making of bet-
ter stories. To run a week they must be worth the week, and the
longer a film runs, the larger the number of prints sold, or else the
greater the revenue from each print. Either will make for better
production. From the manager's viewpoint the scheme is still more
advantageous in that it permits him to make a better advertising
campaign.
And the same issue of the Majestic Monthly bears these encouraging
words :
Not long ago a correspondent of the Evening Dispatch de-
clared that it was only the sensational photoplay that attracted
great crowds to the theater. The experience of the Majestic
has been quite to' the contrary. The cleaner the picture ; the
sweeter the sentiment ; the more crystal-clear the morals of the
principal, the greater the crowds, as, for example, "Snow White"
and "Cinderella."
Of course, a picture must be interesting as well as clean, but the
real heart-interest story is the biggest money maker in the long run,
no matter if The Slop of the Sewers does hold the high mark for one
day in a cheap locality.
Here is a heart interest story from the Monthly, for that matter.
The writer is speaking of the anniversary, which, as he has been told,
was marked by a series of free morning performances to those gen-
erally unable to attend. One morning was given the newsboys and
another to the mutes. Of a third the Monthly "Office Boy" says:
On another morning during the week we had a lot of fine old
ladies from the Home for the Aged. When they was coming
out of the theater one old lady seemed to be the very life of
the party. She was alaughin' and havin' a swell time. I
asked her how she liked the picture and the lady that had
hold of her arm said, "Why she's blind, she couldn't see the
picture." Then the blind lady said, "No, I didn't see the pic-
ture, but I heard the music and had a mighty good time. The
girls will tell me all about it when we git home." And she
went out chatterin' like a school girl. Folks, take it from me,
I'll not fergit that old lady. With the sunlight gone from her
for ever, her falterin' step and her frail body, she don't moan
and be-wail her fate, but steps lightly among human hearts
and brings good cheer to them about her. Here's hopin' that
if a great misfortune ever comes to you or me, we'll be as good
and game a sport as the little gray lady who come to the picture
show and saw nothin' an went away with a smile on her lips
and a song in her heart.
An N. B.
W. W. O. Fenety, of the Gaiety, Fredericton, N. B., sends in some
odd little vest pocket cards 2x3j^ inches, rounded corners. Apparently
one side is printed up in quantities with this copy :
GAIETY THEATER
Fredericton, N. B. - - - - Phone 377-41
HOUSE OF EXCLUSIVE FEATURES
Paramount Pictures
Gaiety Concert Orchestra
In order to keep Gaiety theater patrons informed of coming
attractions, the management have made arrangements to have
these little cards distributed each week. The liBt of next
week's productions will be found on the reverse side.
The other side is printed weekly with the list of attractions. There
Is not very much space, but the house uses only three changes and so
it is easy to get a good display with dated days in the oblong, and
the card is so handy that it can be tucked away and kept for refer-
ence. They are given out at the ticket window, and Mr. Fenety says
they find so few on the floor he is certain most of them stick with the
patrons. This is one of the chief advantages of the V. P., and a V. P.
card is even better than a folder. By having one side printed up in
quantities the expense is considerably reduced for a double printing, and
the cards can be held until used. Even where a larger program is sup-
plied, these can be used to advantage, in addition.
Good Night!
The Third Street theater, Easton, Pa., has this advertisement In a
recent program :
We want to make use of a small, live mouse, and we will give
ten tickets to the first person that brings a LIVE ONE to us.
Please have it in a box or trap.
Will the Third Street please write and tell us what effect the adver-
tisement had upon the feminine attendance?
And this is from the same program :
A few days ago the writer was told by a well known Easton-
ian that he had just returned from Pittsburgh and while there
he saw some "great" pictures and followed it up with this re-
mark, "You never can see such pictures in Easton." The
writer was willing to wager this Eastonian $100 that Easton
sees the same pictures as Pittsburgh and very often before
Pittsburgh. But — that party could not be convinced he was
wrong. Don't let anyone tell you that Pittsburgh shows any
different pictures than Easton, because they DON'T. In any
part of the United States you will see the very same pictures
as you do in Easton; sometimes we are before anyone else and
sometimes after other cities, BUT you see the same pictures
here as you would in any other city.
This is something that can be hammered home anywhere. The
neighborhood houses can use it in the cities, and the towns can put
in the name of the nearest city. It is one of the beauties of the mo-
tion picture than even the cross-roads hamlet, and the junction town
can get precisely the same acting as the cities. There are no No. 2
companies on the film. Some of the New York successes eventually
reach "the tanks" with a company costing less than the salary of the
star in the original production, but in film the whole world sees the
same acting. This is one of the things which has hurt the road com-
panies. It is no longer possible to interest the one-night stands with
poor acting. The inhabitants have been educated to the best. "East
Lynne" and "Ten Nights in a Barroom" no longer serve as the gauge
of dramatic appreciation. The Tom actor and the "turkey" are no
longer with us to any appreciable extent because even the country
people know what good acting is, and can get it for a small invest-
ment. Hammer home this fact if you live in a small town. "St.
Elmo" companies with a $35 leading lady and "35 cents top" are things
of the past.
In Panama.
A friend sends in the advertisement of the Wilcox Film Company,
operating houses at Colon in the Canal Zone, and in Panama City. It
is a 26-inch space merely listing the bookings for the first four
months of 1017, Triangle, Paramount, Fox and Mutual. There are 134
titles running from one to six reels. Dates are not given, as there
are four houses served and it probably is not practicable to route them
so far ahead. We think a four-month advertisement Is the record.
Educational.
Claude E. Llnslruth, of Carthage, N. Y., wants to see theater adver-
tising made more instructive. He writes :
Some four or five years have passed since I mailed you mat-
ter for criticism. Fact Is, I haven't been preparing copy.
However, I have always been interested in the advertising de-
partment. I have confined my ravings to Bro. Richardson's
department, as I classify there.
I have always nursed a pet theory concerning picture theater
advertising, and haven't as yet seen the idea set forth in your
department. What I have in mind is as follows :
I believe the whole industry would be greatly benefited if the
public was taught how to check up the proper presentation of
moving pictures.
What a world of information we have that would put dyna-
mite in the ad. ; but for some reason or other is withheld.
We find that Big Business is making its ad. instructive and
educational ; must be it pays or they wouldn't do it. Enclosed
clipping is an insert in a half-page ad. taken in a local paper.
The public has other means of getting, in this case, the popu-
lation f the United States, but the public has no way of get-
ting the information of which I speak, which, of course, makes
it all the more valuable; such information would require the
combined efforts of the operator, musical director, live wire
1764
THE MOVING PICTURE WORLD
March 17, 1917
manager, and of course the advertising agent, and when these
get to working together, efficiency is going up.
The public knows what the "Big Star" eats for breakfast.
(Film interests and manufactures attend to this J But the
public doesn't know that high-class presentation Is a fine art
and a recognized profession, or perhaps unrecognized profes-
sion, requiring the combined efforts of at least the aforenamed
quartette.
Now, for example, we could make a catch line of the words :
"They don't move," meaning, of course, the pictures on the
screen, with a four or five-inch reader to set forth the fact why
they don't move. It seems to me this kind of stuff would pull.
What I have in mind and would suggest Is that a regular
advertising campaign be conducted that would have for its
purpose the enlightenment of the public In matters pertaining
to screen presentation.
The example Mr. Lmdstruth encloses is a cigarette advertisement
which reads :
The Population
of the United States
is 103,002,000. Every 10 days more than that many Hokum
cigarettes are made and sold.
This does not carry out his point, for the figures are palpably in-
correct. He offers a better suggestion in "They don't move," for here
is a fact little understood, yet of great interest to picture lovers. Ad-
vertisements along these lines, singly or in series, undoubtedly would
attract favorable attention for a time, but this advertising has been
done right along. There are several good readers on the film strip,
and many houses have told of the components of good projection.
Not so very long ago we reproduced such an advertisement from the
program of the Victoria, Buffalo. Mr. Lindstruth raises no new point,
but he does give' emphasis to a point that so many advertisers over-
look. There is too much of a tendency to hand all the credit to the
makers of the film. A good film is less than half the story. It must
be projected expertly and witnessed in comfort or the best film ever
produced will be poor. For years Brother Richardson has been ham-
mering at the exhibitor who permits a ten or twelve-dollar incompetent
to spoil the careful work of the stars. Let the exhibitor work along
the same lines. Make it patent to every person in your audience that
you show good programs because you show them well. Make it plain
that it is the house as much as the maker. Educate your patrons to
understand that the facilities you offer permit you to give them the
best, that it is not film alone, but film plus projection and environment
that counts and you will have gone far toward building up a loyal
clientele. It is the simplest thing in the world to write a few educa-
tional advertisements that will make your house paramount with Its
program. Then you can change your program if need arises without
difficulty.
His First.
L. W. McCuan, of the Kosy, Dresden, Tenn., sends in a batch of stuff
and writes :
Herewith few programs, etc., of my endeavors to educate
the masses in this city (800), taken from hints in the World,
also Picture Theater Advertising.
Only show two nights weekly during school months. Busi-
ness good, weather rotten. Use 1-24, 2-6, 4-3, 10-1 on bill-
boards, mailing list, ten inches newspaper space, column
free write-ups, and stand in with the kids, as well as giving
annual to school professors.
Any knocks as well as suggestions appreciated, my first at-
tempt.
Mr. McCuan has been reading to some advantage, for he does very
well with his first attempt. Now and then he runs a personal ad-
vertisement, and nothing is better in a smal Itown than the personal
note. In these he signs himself "Lester," probably because everyone In
town knows him by his first name. One plays up the program, and
the other an increase in prices. Either is better than a straight title
out a one sheet, one side newspaper 8 by 11 inches, with the display
program and some notes. Each week an invitation Is extended one
or two residents to be the guest of the management on Friday evening.
These are all stunts suggested by Picture Theater Advertising, but they
are all good. One slip is in the working of the wall paper stunt, which
is used for one of the Issues of the house sheet. Here the type is too
small to drive home the argument. At least a six line letter should
have been used for "We are tearing the paper off the walls." The
eighteen point is too small. On the whole he does very well indeed for
a starter, for his sheet is well edited and he adapts well what he uses
in most instances.
A Fox Campaign.
The Fox press department did a lot of unusual work for the Keller-
mann picture while it was having its intial run in New York, even
taking full pages, but for "The Honor System" something even better
was devised. The reproduction shows a three nines from an evening
Henry Ford;
With Your Millions
Why Do You Do It?
Master mind of a tremendous organization; serious
thinker who, even though you fail for the moment, has tried
at great expense to save the world from warfare and
slaughter; the greatest and sanest employer of labor in
America; believer in a decent wage to offset the outrageous
cost of living—
You are entitled to immense credit, Mr. Ford, but why,
oh, whyt Mr. Ford, are you blind to the .greatest service you
would render the American people?
Why, whenvou have seen so many things, and sought to relieve people
of 60 many burdens, do you not make an earnest, sincere anJ immediate effort
to lift the greatest burden of all ? Even your magnificent and patriotic offer
to turn over your great plant to the government in the event of war is a
small service to ycur country compared to a bigger, finer and nobler eervic*
you could render.
In the face of so many fine accomplishments, it seems so wrong that
you should leave yourself open to the charge of heartJessness— for no man
without a heart could have taken such an interest in all of his fellow men.
Come to New York now, Mr. Ford, and make public repentance. Bring
.some of your, wealth with you, gather around you, as you did* for your peace
trip, some of the biggest minds in our nation and say : "We failed to end
the European horrors, but now we will end the greatest of aU horrojihere at
home*
As soon as you%ave arrived take your entire party at once to thtfXyric
theatre and: see the greatest crime of modern society that can be charged
up against you and all otherwealthy, brainy and influential men and women.
Telegraph the management of the Lyric Theatre before your arrival tor
thousands will be there ahead of you to see their own parts in this crime.
When you have witnessed this condition we do not believe yon will
ever again be content and peaceful of heart until you have started some
great movement that provides a remedy.
This great panorama of the human heart and brain that challenges
rich men also has a challenge [for the five million people of New York. It
challenges you. Come and test your own heart.
paper the day after the premiere. In these days everyone turns to the
advertising columns. If there is to be a railroad strike, both sides buy
space. Some cranks take double columns to urge war and others to
urge peace, and Henry Ford himself was one of our best little space
buyers during the last election. It is only natural that considerable
interest should be aroused by the appearance of the advertisement and
YOU ARE RIGHT!
I find that it is impossible for me to give the
present quality show on Friday nights at 10 cents
admission and pay expenses. I know that the Kozy
audiences enjoy these high-class attractions and I
believe they would prefer paying the small addi-
tional prices rather than forego them
The picture business is largely confined to two
hours in the evening and at ten cents admission, I
simply lose money, even with a crowded house.
Beginning Friday, December 8. the admission
will be ten cents for children and fifteen lor adults.
This extra five cents permits me to book such at-
tractions as are shown in the larger cities. Our
Saturday night shows will remain at ten cents-
Sincerely.
LESTER.
HATE TO TALK
ABOUT MYSELF
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Make the Kozy the Equal of Any,
jLESTER.j
advertisement, for it lasts longer than the passing show of today or
tomorrow. A third advertisement along these lines offers a free ad-
mission to anyone who will bring to the house ten tin cans strung to-
gether on a string. This was in connection with clean-up week. Ten
tin cans have a certain scrap metal value. A suggestion advertise-
ment is hooked up with the Pathe pictures. It shows a cut of the
Pathe trademark and reads "When you see a rooster, think of the
Kosy Photoplays." The rooster works all right in a small town. It
would not do so well in the cities where the only roosters are in the
butcher shops and the front rows of musical comedies. He also gets
SOBZTIEZp FEET
For Men and Women
ffoie/mjjfffaskjrj
5&» tfSrV:s-
WHY
Has the Order of Elks
Become So Hard-Heart ed ?
Pi.".'.? Li-Mj^si 3&K J^i^S E*3S»ir»"
that thousands of curious people would see the headline, look to the
bottom and seeing no "Use Purple Pills for Pale Complexions" would
read the rest to see what crank body was busy now. The stinger is in
the third from the last paragraph, neither too bigh to frighten the
reader off nor so far down that the catch is apparent. People who
never look at the theatrical advertising read this, though it was right
alongside the regular theater advertising. This example from the
morning edition of the World shows how the advertising was placed,
March 17, 1917
THE MOVING PICTURE WORLD
1765
apparently not a part of the theater advertisements and yet right
alongside the regular Lyric announcement. This also runs about
twenty-eight column inches. This sort of thing must be well done.
The pseudo attack must be striking and direct and yet it must be so
handled that there is no come-back, legal or otherwise. Properly done,
it is even better than pure reading matter, since there is the added
advantage of display. And it is worthy of remark that these twenty-
seven inch spaces do the film more real good than the full page Kel-
lermann displays.
Spreading Out.
Eugene A. Upstill, of Long Pine, Neb., has taken over the Opera
House at Bassett and will run it in connection with the Long Pine
house, apparently for two days a week; at least the opening program
lists but two days, the program of the day before being sent over from
Long Pine. The new house has a one-sheet notice, printed on one side,
in the usual Upstill style. In place of a lot of gorgeous lies he simply
says :
I am new to most people of Bassett, as this is my first real
business dealings with the people of Bassett. I have come to
entertain you with the highest class of motion picture shows.
The opening program is not a bit better than the following
shows will be, as I have never opened a house with a higher
class attraction than I have been able to keep in them. Be-
fore I will cut the class of the program I will cut the show
entirely.
Here is hoping that you and I can become friends and my
class of pictures will be what you are looking for. I am here
to entertain you with motion pictures.
This is better than glowing promises which are not kept nor intend-
ed to be kept. We like Mr. Upstill's way of doing business. It Is
clean-cut and honest. He makes no glittering promises, but he keeps
faith and that is more important. The Bassett programs are the same
as he regularly runs at Long Pine, and he simply lifts the matter from
one program to the other. He does not even clip his program stuff,
but tells it in his own way, fairly and honestly, taking no chances of
saying what he cannot prove. More aggressive methods would be re-
quired In larger towns, but he suits his program to his public. Here's
hoping he has a chain of houses before long, for he deserves his
success.
Straightened Out.
The Royal, Calumet, Mich., has its Royal News pretty well fixed up
now with a program on Page 3 that looks like the real thing, and a lot
of gossipy chat that will read because it interests. In between are
some good suggestions like this :
Did you ever stop to think that you can do your shopping
and come over to THE ROYAL ANY DAY and see a splendid
Paramount picture at 2:30? For we have a matinee every day.
Play up your matinees in connection with the shopping. If you are
in the downtown district, suggest that shoppers drop in to rest up be-
bofore they go home. If the town is too small for that merely tell
how a trip to your house will make a fine climax for the afternoon in
the stores. If you find that some of the stores circularize prospective
patrons, try and get a mention on the enclosure or print a card to be
slipped in that reads :
, After you've profited by
The Wonderful Bargains
At March's,
Come to th9 Dreamland,
And you'll be even happier when you go home.
Matifiee every day at half past two. Full program.
That sort of thing will get you so intimately connected with a shop-
ping tour that you'll become an inseparable part of the trip.
A Gentle Hint.
We have not seen a program of the Censor theater for a long time.
Various.
The Coronado, Las Vegas, N. M., has been experimenting with pro-
grams. The opening bill, last October, was provided with a Hennegan
cover; later they used a Kleine cover, and have also imprinted the
program on the cover of the Metro house organ. For Christmas they
used a Santa Claus colored cover. There is a certain lack of defi-
niteness to some of their house stuff, as, for example, when they state
that a rest room has been provided for the ladies, but fail to give the
location. Perhaps the room is self-evident, but even at that "at the
right of the entrance," "on the balcony floor," or whatever it is should
have been added, for some may see the program before they enter the
house and a definite statement will help. On the other hand, this is
decidedly good :
CO-OPERATION — The management will endeaver to do its
share toward giving its patrons always a delightful evening's
entertainment with high-class music. However, in order that
the pleasure of all may be as near complete as is possible, the
management asks your co-operation. WILL YOU HELP?
You'll find the result a greater benefit to yourself and your
friends than to the management after all. Don't forget that
persons near you doubtless come to enjoy the pictures and
music, and do not appreciate loud talking; that they would pre-
fer to assimilate the impressions made by the picture at first
hand than hear the story told by someone who had seen It
previously. Tell the children what the sub-titles say — they
want to know — but please don't read them loud enough for
everybody around you to hear. If your baby Is fretting or your
boy or girl is restless, see if a little judicious coaxing will
not make them quieter and everybody else happier. And,
ladies, don't forget to take off your hat ; it's a big accommoda-
tion for those behind you. If you can see well, don't change
your position unnecessarily ; it may tend to spoil the view of
some one else
Something like this should be run irequently by every house, not
ostentatiously, bu emphatically, for all patrons are entitled to see the
performance in comfort, and conversation and title-reading do not con-
duce to the comfort of others.
Ambiguous.
The Putnam, Marietta, Ohio, sends in a novelty card in two colors
showing one of those Chaplin vignettes In which he Is kicking hii
double. The text reads :
Don't kick yourself.
Go to
The Putnam,
Marietta's Best Theater.
Polite Vaudeville ... Feature Pictures
Whether you will be kicked there or not does not appear from the
text, which might be changed with profit to read that you should not
kick yourself unless you fail to attend the theater. That would mean
something; not much, but more than the present text. The value of
such a card is found in its aptness. This card has no apparent point.
!
In Keeping.
The Des Moines Bluebird Exchange sends in a booklet that seems to
be for general use. If they prepared it in the local office it shows
unusual hustle, for it is well done at all points. It is titled :
HUNTER'S GUIDE
For Exhibitors Hunting
Excellent Features.
Below is a space for the recipient's name, and below this the ad-
dress of the exchange. Inside there is the advice "If you're out gun-
ning, take a shot at Bluebirds — the choicest birds to be had." There
follows a complete listing of the Bluebird features with press com-
ments on each. It is one of the soundest and most permanent pieces
of feature advertising we have seen in some time and a credit to
whoever prepared it. The cover is blue on blue with blue on white
for the inside pages.
Kid Shows.
Paramount Pep, the Kansas City organ of the local exchange, re-
ports that the Garden, Des Moines, la., not only gives one but two
kid matinees every Saturday, issuing a coupon ticket for ten per-
formances which have been sold for them by the societies interested
in the movement. From the report of J L. Shipley, their publicity
man, we take these lines :
The finest class of people in Des Moines bring their kiddies
down to the show, and we have found that the entire project has
given us excellent publicity and cemented the support of the
clubs. Of course we open the box office at these special per-
formances (in addition to the coupon tickets), charging five
cents for the little folks and ten cents for adults. We buy
additional advertising space on each Juvenile program and
find that it brings more than adequate returns for the amount
expended. Put the shows over just as the regular programs
are handled.
The Saturday morning performance is the best thing that can happen
to a house, and any exhibitor can swing the idea who has the nerve
to talk It up to a few women's clubs and get them interested. Des
Moines does not split with the clubs, and yet they sold nearly 700
course tickets. That alone is $35 a show, not counting what comes In
at the ticket window.
Pro Patria.
Howard S. Clemmer, of Spokane, launched "Patria" at a speial show-
ing of two episodes of the film at the Davenport Hotel, making some-
thing of a social function of the display.
A NEW HELP FOR MANAGERS
Picture Theatre Advertising
BjEPES WINTHROP SARGENT (C«i4octor •( Ad«ertisii£ ftr Exhibitors la tbi Moflif Plctvi WmMJ
3
TEXT BOOK AND A HAND BOOK, a compendium and a guldo.
It tells all about advertising, about type and type-setting, print-
ing and paper, how to run a house program, how to frame jour
newspaper advertisements, how to write form letters, posters or
throwaways, how to make your house an advertisement, how to
get matinee business, special schemes for hot weather and rain}'
days. All practical because it has helped others. It will help
you. By mail, postpaid, $2.00. Order from nearest office.
Moving Picture World, 17 Madison Ave., New York
Schiller Building
Chicago, 111.
Haas Building
Los Angelas, Cal.
1766
THE MOVING PICTURE WORLD
March 17, 1917
The Photoplaywright
Conducted by EPES WINTHROP SARGENT
INQUIRIES.
Questions concerning photoplay writing addressed to this
department will be replied to by mail if a fully addressed and
stamped envelope accompanies the letter, which should be
addressed to this department. Questions should be stated
clearly and should be typewritten or written with pen and
ink. Under no circumstances will manuscripts or synopses
be criticised, whether or not a fee is sent therefor.
A list of companies will be sent if the request is made to
the paper direct and not to this department, and a return
stamped envelope is inclosed.
Anent Footage.
JOHN WILLIAM KELLETTE contributes some really practical
material to "how many scenes will make five reels." He gets
down to the usual "Two hundred scenes" can be made (not will
make) five reels, but he gives the how and why. He writes :
"How many scenes are necessary for a five- reel feature?" has
been asked innumerable times and nary an answer has been
found, so I'm going to try to give an approximate answer, and
I haven't seen it in print.
It all depends upon the "tempo" of your action. A slowly
played scene takes more time than rapid-fire action. For
Instance:
Beneath shady tree with log-seat — Jack and May discovered
sitting— Jack reading from book — Peels May inattentive —
Looks at her— She's day dreaming — He sighs and tells her she
must listen — She protests — He hands her book and compels her
to study — She reads — He day dreams and she catches him —
Reprimands him — Both smile and sigh — He breaks It up and
tells her she must learn — She says she doesn't want to and
lays her head on his shoulder — He thinks — Looks at her — Im-
pulse to kiss seizes him — She looks up and smiles and her lips
appear to invite him — He almost kisses her and draws away —
She pouts and her hand grips his arm — He suddenly seizes
her and draws her into embrace, kissing her — Sudden onslaught
frightens her and she appears angered and breaks away — He
looks after her — Looks back— Becomes sore at himself — Sighs —
Looks back — Straightens body — Hurriedly exits.
This scene will easily run 180 feet without closeups. No
closeups are needed. The way it is timed it is not draggy.
A title is not necessary, because the action is very plain. All
scenes could not be 180 feet long, therefore, the author must
answer his own question by approximately timing the tempo
of his scenes. He might even make it a shade faster or slower
than the director who interprets the script. Take the above
scene. Play it as comedy and the footage would be cut down
at least one-third. Put in a few closeups and a title and it
will bring the footage to 200 feet if played as drama.
But it is seldom that a "five reel feature" will run 5,000 feet. The
ideal footage is about 900 feet to the reel, or 4,500 for the feature.
That doesn't mean 450 ten foot scenes. There are the titles to consider.
A word of seven letters will take a foot of film. "Will be at" will take
a foot. Such words as "San Francisco," "Manhattan," "St. Augustine,"
and hundreds of others as well known to the ordinary school child,
quickly read, requires less footage than "Phthisis" and words like
"exotic," "thermos," "salicylate," and those less frequently used and
sometime required in sub-titles.
The next time you view a flve-reeler, take the time to sit through
two showings and count the sub-titles and leaders used. You might be
surprised to find about 100 or more. That cuts down .your footage of
seenes a great deal, yet many scripts I've seen have as many as 450
scenes and more than one hundred titles, and to produce as written
would require not less than 8,000 feet of film. When one considers
"following that script" and having in mind that the finished feature,
leaders and all, must be crowded into approximately 4,500 feet, it is no
surprise that something had to be left out.
Try to keep your story within 200 scenes. The director will add 100
more in closeups, etc., because the average author, not knowing the
camera, will write a scene that must be cut up into several, and what
he might write as one scene, and "think" will go into 30 feet, finds,
when it reaches the screen, the director has made five or more out of
it, and each will average 10 to 15 feet, he will find his figuring has
been knocked galley west.
Always have your star in the first scene, or, as Director John G.
Adolfl pictured it, in the last one I wrote, dissolve into it.
"A Child of the Wild" (Fox) begins by circling into a beautiful
stretch of mountainous country, showing slopes on the frame edges,
with a river between. This disolves out and into June Caprice coming
into a V-shaped rock opening and as she comes to the foreground, her
introductory title comes — after which, she exits, and another sub-title
says "And into this wilderness Frank Trent came to teach." Then it
introduces the lead, dissolving from the exterior of a school into an
almost filled class-room with Trent dismissing his class.
If you don't get your leads into the beginning of the picture, ths
director will re-write it, and this will lead him to keep re-writing all
the way to the end, and your story will be there, but you won't recog-
nize it.
Send a full synopsis with your script. The synopsis will be read
and if it shows promise the script will get a reading. But, if your
synopsis Is weak, good night script !
As a rule, directors are more anxious to find a good story that will
fit the people he liandles than you are to sell him one. But you can't
write a script in two days. A script must be built. It must be viewed
from several angles before you send it out. Forget that you wrote it
after you've taken the last sheet from your "mill," and look at it from
the standpoint of the audience. Ask yourself frankly if you've written
something new. If it's new, is it worth while? Has it a message to
give? Is there a problem and do you present the solution? Is it a
theme that will pass the board of censors? There is a market for
scripts. You can make your own market. You can sell to a firm that
is continually turning you down, by sending it something worth while
that will force them to grab it and buy it for fear you might send it
to a competitor. I know that to be a fact, for I forced recognition in a
studio that didn't buy scripts and when the editor's attention was called
to my work he "bought 'em by the bale." By all means stick to
technique. But don't use it if you haven't got anything to hang on it.
You must have technique to write continuity, the great big royal flush
in the photoplay game today.
Plain Lies.
The Producers League, handling a mail order instruction business
from St. Louis, has lately put out a circular that is worse than any-
thing yet printed — which is saying a lot. The circular letter reads in
part :
The Producers are fighting desperately to secure sufficient
new material, offering fabulous cash prizes IN ADDITION TO.
THE LIBERAL SCALE OF PRICES paid for plays. Heretofore
they have been content to simply write us asking for plays ;
now, however, their representative CALLS AT OUR OFFICE
in person, in an effort te enlist our support and help them to
secure new ideas to supply the ever-increasing demand for plays.
We would like to know who is the "representative" of "the Pro-
ducers" in St. Louis. It also states that the Saturday Evening Post
states that one hundred million dollars has been contracted for to pay
for the photoplays. Such statements as this are liable to interest the
Post Office Inspectors. There Is no great demand for stories at the
moment, producers are not pestering correspondence and mail order
schemes for scripts and one hundred million dollars will pay for all the
scripts purchased for many years to come. The Producers' League
must be getting desperate.
Some years ago a man by the name of Watt advertised in the Motion
Picture Story Magazine that certain editors, among others, were writ-
ing him for the work of his pupils. One editor, Horace G. Plumpton,
of Edison, said, over the telephone that this was not true and that
same day the Federal Grand Jury found a true bill.
Comedy Triangles.
Most comedy today must be written for a triangle; not the domestic
triangle of husband, wife and the other person, but for three persons
whose style of work must be borne in mind. This la largely because
Keystone has a series of triangles, and others pattern after Keystone.
Personally, we think that a single star would be a novely and cer-
tainly it would make for a greater variety in production, but tif you
will look over the field you will find that a large percentage of stories
must fit three persons. Take the Ham and Bud comedies, for example.
But two players are named, but there must be a third part for Miss
Teare. Since no two triangles are similarly constituted, it makes it
difficult for writers to turn out generally useful stuff, but if you wish
to sell you must bear the triangle fad in mind. Keystone itself does
not buy, but you must follow this plan of work for others "like
Keystone."
Same Thing.
Some people are "Just crazy" to write photoplays and some ars
crazy because they do.
Keep Off.
Don't ask an editor what he wants. Experiment.
The THIRD Edition of
Technique of the Photoplay
IS NOW READY
This is virtually a new book under the old title.
More than double the text and with an arrangement
especially adapting it for the student. The most
complete book ever written on the subject of scenario
or photoplay construction.
By Mail, Postpaid Three Dollars
Address all orders direct to nearest office
THE MOVING PICTURE WORLD
17 Madison Ave., New York City
Schiller Building, Haas Building,
Chicago, III. Los Angeles, Cal.
March 17, 1917
THE MOVING PICTURE WORLD
1767
M
Projection Department
Conducted by F. H. RICHARDSON
Manufacturers' Notice.
T IS an established rule of this department that no apparatus or
other goods will be endorsed or recommended editorially until the
excellence of such articles has been demonstrated to its editor.
On the whole, however, I am rather sorry I asked question 170,
because It is one upon which there is such a wide difference of honest
opinion, and' one with which it can properly be claimed that local con-
ditions have a great deal to do.
Important Notice.
._ Owing to the mass of matter awaiting publication, it is impossible to
reply through the department in less than two to three weeks. In order
to give prompt service, those sanding four cents, stamps (less than
actual cost), will receive carbon copy of the department reply, by
mail, without delay. Special replies by mall on matters which cannot
be replied to in the department, one dollar.
Both the first and seeond set of questions are now ready and printed
in neat booklet form, the second half being seventy-six in number.
Either booklet may be had by remitting 25 cents, money or stamps, to
the editor, or both for 40 cents. Cannot use Canadian stamps. Every
live, progressive operator should get a copy of these questions. You
may be surprised at the number you cannot answer without a lot of
study.
Lindstruth,
Dorey, Vic-
Roll of Honor on Question No. 170.
The Roll of nonor on question 170 is as follows : C. E
Carthage, N. Y.; Michall Capobianco, Roseto, Pa.; Wm. J.
toria, B C. ; G. A Yager, Vernon, Texas
I rather admire the nerve of the man who would tackle the answering
of a question of this kind. I am sure I would myself hesitate to do it,
because it involves quite some several large and weighty problems.
I have concluded to publish the reply of Brother Linstruth, together
with some more or less humble comments of my own, and let it go at
that.
Reply to Question No. 170.
By C. E. Linstruth, Carthage, N. i.
The Question :
What, in your opinion, ought to be the limit of the number of reels
used In an ordinary program for a nve-cent house, and for a ten-cent
house?
The Answer :
I am going to take liberties with this question, and betcha there will
be no editorial frown. I do not believe in putting a money value on the
number of reels shown. I do, howover, most emphatically believe in
placing a money value on the excellence of presentation. By "excellence
of presentation" I mean to include everything from the sidewalk to the
rear exits, and then some, the "then some" btlng explainel later. The
"five cent ticket chap" served his purpose to woo the c'rious when the,
motion picture was a mere infant, but as said infant grew Into short
skirts, curiosity fell down the coal chute and b'gosh I think Mr. Five
Cent ought to Join him in a long game of pinochle at the foot of the
chute.
The average program, I believe, consists at the present time of a fea-
ture, a "news" reel, or a single or double reel comedy. Few of our
good theaters give less, and many t,ive more. Such a program la well
balanced, and is acceptable to the general public, and ten cents Is a
bit too small to ask for such a round of entertainment, when it is prop-
erly prepared and properly served. To my way of reasoning it cheapens
the whole industry to sell such a quantity of such goods for a jitney.
The "some" referred to goes a bit into theater advertising, and would
therefore perhaps be out of place here. However, I shall send you a
copy of the matter covering that phase if it when I mail it to Mr. Sar-
gent's department.
Well, that is an answer to question 170 and it is not, but it neverthe-
less sets forth a lot of good, hard, rock bottom sense in a few words.
Brother Linstruth is absolutely correct when he says that it is more a
matter of presentation than of the number of reels. I personally believe
there is no onger any proper place for a five cent show, although I
know there are plenty of good honest minds that will dissent from that
opinion, particularly, as applied to small towns. The usual argument
advanced for the five cent show • that at "five a throw" the work-
ingman can take his whole family to the "movies at least once, and
perhaps two or three times a week, which he could not do li it were ten
cents."
I fully realize the potency of an argument ot that kind, but I still
maintain that there is the "everlasting eternal fitness of things" and
that five cents for even so much as five reels of our modern, magnificent
photoplays is not at all in keeping with the value delivered, always
provided that, as Brother Linstruth says, these reels be properly served.
However, coming back to question 170, if we insist on the five cent show,
my own view is that three reels, or at the very most four ought to be
the absolute limit for the five cent show, and that seven reels certainly
ie good and plenty for the ten center.
Evansville, Ind., Lecture,
I am requested by Moving Picture Machine Operators' Local Union
No. 367, Evansville, Ind., to, through the department, invite all op-
erators and managers in the territory surrounding that city to attend
the lecture which I will deliver in Evansville, Friday, March 23rd, pre-
sumably at midnight.
Operators and managers in surrounding towns who desire to attend
will kindly communicate with S. C. Ruschmeier, Chairman Reception
Committee, 218 Walnut Street, Evansville, Ind.
I personally would urge managers and operators who are within
"reaching distance" of Evansville to be present, because, whether you
think so or not, the message I have to deliver is of vital interest to
you either as a manager or as an operator, as well as to the moving
picture industry as a whole. Many managers and operators have come
to my lecture in the past in an extremely skeptical frame of mind and
have gone away not only convinced but enthusiastic. Perhaps it will
be the same with you.
Concretely, Brother Operator, what I do for you Is to point out to
you certain vital errors you are committing and tell you how to avoid
them, illustrating the thing either on the screen or by means of en-
larged photographs. I show you how to avoid unnecessary damage
to the valuable property placed in your possession, and how to put a
better picture on the screen for less money.
As to you, Mr. Manager, I also point out to you certain errors you
are committing which have directly to do with the results on your
screen, and tell and show you how to avoid them, the net result being
the possibility of placing on your screen as good or better picture for a
great deal less money. ,
The lecture also is designed to bring about a better understanding
between the operator and the manager. And, mind you, I don't deal
in hot air. I will be right there on the job and you will be at liberty
to question any statement I may make, or to ask me any reasonable
question you may desire. All I ask of you is to be present, because the
whole aim of this expensive and fearfully trying trip is to benefit you
and the local industry in the various cities.
Louisville, Ky., Lecture.
The editor will arrive in Louisville, Ky., 2.45 P. M. Thursday, March
22nd, via L. & N. Railroad, and will leave 8 :35 A. M. Friday, March
23rd. He will lecture in the Orpheum Theater at midnight, Thursday,
March 22nd.
Now, gentlemen of Louisville, this matter of the Ifcture is one of
huge interest to me, whether you think so or not. There Is a waste of
at least $50,000 per day (I think I could make it $100,000, huge as the
sum seems, and prove it to your satisfaction) which is chargeable
directly to mistakes in the operating rooms and theater manager's of-
fice, all of which you, Mr. Theater Manager, have to pay. I would,
therefore, urge all Louisville theater managers and operators to be
present. It won't cost you one red cent. I don't ask for your approval,
or anything else except that you come to the Orp.;eum Theater, ai-d
hear what I have to say.
The lecture has been arranged by the Central Film Service Company
of Indianapolis, Evansville, and Louisville. I venture the assertion
that after it is done and over with you who attend will agree that you
owe the Central Film Service Company your most sincere thanks.
New Lens Chart.
Copyrighted by John Griffiths, Ansonia, Conn.
Brother John Griffiths, Ansonia, Conn., is in with a chart which he
says carries the lens matching as far as it can be carried so long as
we retain the present type of condenser. He says :
One of the best ways I can think of to explain the use of
the chart is to give several examples. In selecting the con-
denser system there are two known quantities, viz. : the number
of amperes, which will be in accordance with the size of the pic-
ture, kind of screen, etc., and the type of condensers to be used,
which in turn is to be judged by the back focus and diameter of
objective. If the diameter and back focus of the projection lens
calls for a long distance from the center of the condenser to
the aperture, then the meniscus-bi-convex type should be
chosen. The meniscus-bi-convex will also be best If the am-
perage is high. Knowing the amperage to be used, and the type
of condenser, by consulting the amperage table to the right of
chart we get two of the lines, viz. : the oblique and the hori-
zontal, which are the two known quantities. In using the table.
1768
THE MOVING PICTURE WORLD
March 17, 1917
however, if the amperage Is more than 60 call It 60, and If less
than 25 then call it 25.
Example No. 1. Amperage 40 D. C. Con
By consulting the table at the right of
opposite 40 amper
head of plano-
the horizontal line
Now this means
horizontal line
the left of the
this line until it
line coming down
D. C. in the table
chart. The best
CONDENSED
COMBiriATIOM
<o
00
01
densers plano-convex,
the chart, we find,
es and under the
| convex condensers,
i to be 4 inches.
I that you select
marked No. 4 at
chart, and follow
meets the oblique
from 40 amperes
at the right of the
way to do this is
is a greater concentration of llgnt, because, everything else con-
sidered, it means a greater distance between crater and con-
denser, so that the apparent gain is offset by the loss in light
collected by the rear condenser.
North Carolina.
The editor recently, in response to an Invitation from the North Caro-
lina Branch of the Exhibitors' League of America, journey to the South-
land, intent upon attending the semi-annual convention of that body.
The experience was both instructive and interesting. The exhibitors of
North Carolina are warm-hearted, well intentioned and receptive, but
they are not nearly so progressive as one would wish.
Taking Charlotte for example. It is a charming little city of 50,000,
TABLE-
AMPS
D.C.
AMPS
AC.
HORIZONTAL
Line
TOCtlOOSEFOR
QLHMO
COfwtX
60
AVi
5
55
4V»-
4-Vt
50
4'/*-
4'/*
45
4-/»-
4 V.
40
60
4 '
4 '/«
35
3 V
4V«
30
40
3 *♦
4 '/*
25
3W
4 7.
to lay a straight edge on the 4-inch line. By doing this we find
that the oblique line from 40 amperes meets line No. 4 at a point
between vertical line 19 and 20, which indicates a vertical line
19% and the curved line passing nearest to the intersection of
line No. 4, and the 40 ampere oblique line runs up to the 6%-6%
condenser combination in the little table at the top, so that we
thus see we will require not less than 19% inches between
the center of the condeser and the aperture plate, using two
QV2 convex condensers, which same will give a 1% inch spot.
Example No. 2. Amperage 40 D. C. Condensers meniscus-
bi-convex. Looking in the table at the right of the chart,
opposite 40 amperes D. C, under meniscus-bi-convex, we find
4V4, which inuicates that, in this instance, we must take the
horizontal line midway between 4 and 5 at the left of the
chart, and follow it until it meets the same oblique line as
in the former example. In this instance it meets at the 22
inch vertical line, and the curve nearest the intersection points
to a lV-i-1% combination, which means a 7% meniscus and a
7% bi-convex, with which we will still get a 1% inch spot, but
we will get a little narrower beam beyond the aperture than
in example No. 1, and also collect a slightly larger amount
of light from the arc.
Example No. 3. Sixty amperes D. C. Condensers plano-
convex. Looking at the table to_the right we find this calls for
4% inch horizontal line, which meets the oblique line com-
ing from 60 amperes at vertical line 15%, and the curve pass-
ing nearest this intersection calls for one 6% and one 7% inch
plano-convex lens. We therefore need 15% inches between the
center of the condensers to the aperture plate, with one 6%
and one 7% inch plano-convex in order to get a 1% inch
spot.
Example No. 4. Sixty amperes D. C. Meniscus-bi-convex
condensers. In the table to the right we find this calls for the
5 inch horizontal line instead of the 4% inch, where the plano-
convex was used. We find that the oblique and horizontal lines
meet at about 17%, and that the nearest curved line to the
intersection points to one 7% and one 8% inch condenser, mean-
ing a 7% inch meniscus and an 8V£ inch bi-convex. We shall
therefore want 17% inches between aperture plate and center of
condensers with the IV2 inch meniscus and 8% inch bi-convex,
and thus any desired combination can be worked out by the
use of this table.
Brother Griffiths explains his reason for using the 1% inch spot in-
stead of the 1% inch as follows :
My reasons for choosing a 1% inch spot instead of a iy2 inch
spot are these. The intensity of the light at the spot diminishes
rapidly toward the edges of the spot. See chart, page 227,
January 13th issue. In this case the center of the spot was
not in the center of the aperture plate. The spot was a 'ittle
too low down and to the left of the aperture, hence the center
of illumination at the screen is to the right of center and
a little too high. Nevertheless the chart serves to show that the
intensity of the light decreases from the center outward, and
the decrease is fairly uniform except for foreign particles in
the carbons that do not reach so high an incandescent state as
the general composition of the carbons. This being the case, it
is reasonable to assume that the 1% inch spot, which has only
a margin of 3/16 of an inch over the corners of the aperture
plate, allows the corners of the screen to be poorly illuminated.
Moreover the smaller spot does not always mean that there
with well paved and re-
markably well lighted
streets. It is very de-
cidedly progressive in
nearly all ways, yet it
is a surprising fact that
the city only has four
theaters — one vaudeville
and three moving pic-
ture. Of the moving pic-
ture theaters only two
are in operation, and all of them are, by comparison, small houses, the
largest, the Broadway, seating possibly 500. The Broadway is, as I said,
the largest house, but is in need of considerable careful, intelligent atten-
tion from its manager, Mr. R. D. Craver, who is, by the way, not only a
good fellow, but one of the most energetic exhibitors in the state. The
screen of the Broadway is at the front (entrance) end of the house, a plan
which has been tried out very thoroughly in many sections of the coun-
try, and almost universally rejected as unsatisfactory. The lighting
of the auditorium is, in its general arrangement, not bad, but it needs
attention as to detail. The two ceiling lights next the screen should be
extinguished while the picture is on, and I believe the next two might
be dispensed with. Reflected light from the screen, plus light from the
remaining ceiling lights would be ample, and thus remove considerable
eye strain, as well as improve the picture by strengthening its high-
lights and shadows. On the front wall, to the left of the picture, is a
clock, illuminated by an incandescent light, which same also illuminates
at least four feet of the surrounding wall. Bad ! Very, very bad !
Shade that light, Brother Craver, so that no ray falls outside the dial
of the clock. Never, NEVER, NEVER have any unnecessary white light
near the screen. It is worse than bad. It strains the eyes and detracts
from the picture.
The operating room equipment consists of Power's Six As, taking
current through a motor generator set. The light was brilliant, but
very poorly handled, due, I was told, to the fact that the operator was
obliged to rewind and thread while running the picture, which might
account for a portion, but not all, of the fault. The operator will do
well to try % inch carbons above, instead of %, assuming that he al-
ways uses the amperage I found him using. Amperage in excess of
carbon capacity makes for excessive flaming and unsteadiness of the
arc. I also found incandescent lamps burning in the operating room,
which is bad. The objective lenses had very large diameters and should
be stopped down to the diameter of the effective ray. There was slight
travel ghost down, which shows the shutters were slightly "out" and
needed setting. The stopping down of the lens would sharpen the defini-
tion, improve the value of the blacks and whites, and probably reduce
the tendency to travel ghost. The shutters were right up close to the
lens, which is bad, but cannot well be avoided under the local con-
ditions. The interior of the room is NOT painted black.
Now I am told the Broadway is very considerably better than the
average North Carolina theater, and that the conditions therein are
considerably better than those found in the average North Carolina
theater. If this is true it would seem to be up to exhibitors of that
state to get real busy, and do it without delay.
The other Charlotte motion picture theater, on Tryon street, is a long,
narrow house. Its picture was not at all brilliantly illuminated, but I
did not notice any white lights near it. Its operating room equipment
consists of two Power's Six As, current supplied through a Westing-
house motor generator set. The operating room was of fair size, painted
very dark green inside, and had observation ports of ample width. The
only criticism was the incandescent lamps burning full blast, which
makes for poor work on the screen and unnecessary strain to the oper-
ator's eyes. Unfortunately I have lost my notes containing the oper-
ator's and manager's names.
Brother Craver will please understand that if I have criticised the
Broadway it is only done for the benefit of all concerned, including other
North Carolina managers and operators who are committing the same
errors.
I am told, both by managers and by operators, that eighteen dollars
per week represents the very top notch of operators' wages in that
state, and that the great bulk of men work for ten to twelve dollars,
March 17, 1917
THE MOVING PICTURE WORLD
1769
with a large number working for the absolutely absurd and ridiculous
sum of six dollars per week. This latter sounds almost incredible, but
is, nevertheless, absurd as it seems, the fact, and X would ask you if
it spells common sense to base the income of your theater on the work
of a man who only receives six dollars a week. Either the man is worth
no more, in which event he certainly cannot be expected to produce high
class work, or he is worth more and you are therefore not treating him
fairly. In either event there surely is small incentive to a man receiv-
ing such a wage to study and improve his knowledge and his work.
Honestly, Brother Noith Carolina Exhibitor, don't the combination of
a ten thousand or twenty thousand, or even a two thousand dollar
photoplay and a six dollar a week operator seem just a little bit out
of proportion? Also do you really believe you can get competency at
even the huge sum of twelve dollars? Cannot you understand the simple
proposition that if you xoant competency in the operating room you must
pay enough money to induce competency, and that WITHOUT COM-
PETENCY IN THE OPERATING ROOM YOU WILL. NOT GET THE
FINANCIAL RETURN AT THE BOX OFFICE YOU OUGHT TO GET?
Kinemacolor.
R. Wasmuth, Dayton, Ohio, says :
Have been a reader of the department for the past five years,
hence feel that I am entitled to butt in with some questions, as
follows : First : Does the Precision Machine Company put a
Kinemacolor machine on the market? Second: Can you run
black and white film with a Kinemacolor machine without hav-
ing a racy picture? Third: Is there a special attachment for
a black and white machine with which you can run Kinema-
color? I claim you cannot run Kinemacolor on an ordinary pro-
jector, even by the use of an attachment. Am I right or wrong?
First : Several years ago the Precision Machine Company manufac-
tured Kinemacolor mechanisms, very similar to the Simplex machines,
for use by the Kinemacolor Company of America. Second : Huh ! What
do you mean, man? Assuming your meaning to not be such as the
question suggests, the Kinemacolor mechanism was provided with a
two pin geneva movement, in consequence of which the period of rest
was too short for black and white projection. Third : I know of no
attachment which will enable you to run Kinemacolor on an ordinary
projector. The Power Company made an attachment for their machine
which enabled the ordinary Power's Six mechanism to project Kinema-
color fairly well, but this attachment could only be put on at the fac-
tory, and I don't think you could even get it done there now, except
at high cost.
Official Report.
The report of the first convention of the Society of Motion Picture
Engineers held at Hotel Astor has reached our desk. Its price is 25
cents, and I would advise all operators to send that sum to C. Francis
Jenkins, 712 Eleventh Street, N. W., Washington, D. C, for a copy. I
think you will find the paper of Don J. Bell on "Motion Picture Film
Perforation" alone is worth that sum. There is also an article on "Con-
densers, Their Contour, Size, Location and Support," by C. Francis
Jenkins. This particular paper contains some data of value, but shows
a rather lamentable lack of knowledge as to the experiments which have
been already made covering that particular subject.
However, the statement contained therein that the proper location
for the shutter is at the dissolving point of the light ray is apt to be
decidedly misleading, unless followed by the reasons for so locating it.
The mere setting of the shutter at that point would have no effect
whatever, unless that action be followed by another. In other words,
if you have your shutter set close to the lens and move it out to the
dissolving point of the light ray there will be absolutely no change of
any kind whatsoever, so far as the screen result be concerned. The
beneficial result will come from doing the logical thing, namely, reduc-
ing the width of the main blade of the shutter. Another thing : Friend
Jenkins refers to this as the "narrowest point of the light ray." This,
I think, is not necessarily true, because with long focal length lenses
measurements have proven the light ray to have at least, to all intents
and purposes, an equal diameter for several inches in front of the lens.
The dissolving point, however, is only found at one particular place,
and that is the point for the shutter, due to the fact, as has been often
pointed out in this department, that at this point one not only gets
the benefit of the narrowest point of the light beam, but one gains one-
half of its diameter. In ether words, the picture may start to move
when the shutter covers only one-half the light beam, and may continue
to move until one-half of the light beam is uncovered. Of course, this
presumes a machine with either a retarded shutter or without lost mo-
tion in the gear trains.
One thing I do like in Jenkins* paper, and that is, he calls the lens
next the arc the "arc lens." I believe that this name should be
adopted without question, and hereafter the rear lens of the condenser
combination will be termed the "arc lens."
In his treatment of the condenser proposition Jenkins takes no ac-
count of the tremendous loss of light due to divergence of the light ray
beyond the aperture, although this loss amounts to, in extreme cases,
fully 50 per cent.
Another error into which Friend Jenkins falls is that, while he very
ably sets forth the reason why condensers break when there is uneven
contact with the metal holder, he fails to call attention to the fact
that an even contact with the lens is entirely practicable, and more-
over provides a heat reservoir which practically entirely eliminates
condenser breakage. Jenkins claims that the lens will not break, no
matter how hot it gets, if it is insulated from the holder. This sounds
very good. The only trouble is, it don't work in practice, as thousands
of operators can testify. I myself have thoroughly insulated my con-
densers from the holders with heavy sheet asbestos, only to have them
snap again and again. The explanation for this is easy. The thick
center of the lens heats up very slowly by comparison with the thin
outer edge. Of course, we grant that the greater amount of light
passes through the center of the lens, hence, if the whole lens were
of the same thickness throughout the center would get hot quickest, but
the edge of the lens being approximately one-eighth inch thick and the
center six or seven times that thickness, it follows that the heating
is uneven. But this is not the worst of It, because, when it comes tc>
cooling down, the edge of the lens cools much more rapidly, particularly
in cool weather or where a draught of air strikes the glass. Brother
Jenkins" theory sounds very good, but in this department we have often
found that theory must give place to the hard-boiled facts brought out
by actual practice and the experience of literally thousands of operators.
Friend Jenkins says : "The optical system of the motion picture
machine is a make-shift, and I hope that some of us will undertake a
systematic investigation of it, looking to a more definite knowledge and
resultant improvement." Well, what do you think of that? I was
under the impression that after spending months in costly experiments,
and more than two years in investigation, it might be conceded that
something had been done In that direction. It seems, however, that
Jenkins thinks not.
But notwithstanding these things the Jenkins paper is interesting,
and has value. My advice to operators is to invest the sum of 25
cents and secure one of the reports.
No Dead Ones.
I recently received a letter from Sherman, Texas, informing me that
the Sherman and Dennison men have secured a divorce, and that in
future the Sherman men would sail under the name, Sherman, Texas,
Local 468, I. A. T. S. E. Inasmuch as the Sherman-Dennison local
had been one of the unions which welcomed my coming visit enthu-
siastically, I wrote asking what change that would make in the matter,
to which inquiry the following reply is just received :
The formation of the new local will not have any effect
whatever on your intended trip to Sherman, unless it be to
make it even better than it would have otherwise been. I read
your communication to the local, and all were much pleased
with what you were saying in the department, the only correc-
tion being that it is also the stage employes as well as the
operators who have withdrawn. The entire local wishes you
success. When you mention live wires you hit the nail square
on the head, because we are always looking for some method
of improving our work. I am right in behind the two operators
of this city who have not yet ordered the third edition of the
Handbook, and they say they will certainly do so just as soon
as they get the required amount together.
Comment is, I think, unnecessary. Locals composed of such men as
this cannot but, in the very nature of things, succeed. They believe
in better conditions and better financial reward for their work, BUT
they also believe in BETTER WORK — in improving their technical
knowledge to the end that they not only be able to put a good picture
on the screen but put it on at the least possible cost.
The correspondence made necessary by the coming trip has been
something in the nature of a surprise. I really did not know I had so
many friends, or that so many locals looked kindly upon the work of
the department. On the other hand there have been three locals which
have been a surprise in the other direction, net, however, so far as
I am able to learn, because they disapprove of my work. There have
been, up to date, three locals which have turned the lecture down on a
proposition which, under all the conditions, is purely foolish. I am
not going to name the locals because I presume they thougtt they were
acting right, and inasmuch as there have been, up to date, a little
more than seventy organizations who have accepted, and many of
them have accepted enthusiastically, I don't see why I should worry
about the three. But I think after it is all over everybody will agree
they were the losers.
The forthcoming trip is going to be a tremendous stunt. In order
to fill the engagements already made will require between three and
four months, and inasmuch as I will have to travel from fifty to three
and four hundred miles in a day, delivering a two hour lecture at
midnight, keep up the work of the depaitment, keep up the work of
the Cine Mundial (Spanish) projection department, and answer letters,
I think you will all agree that it is not going to be anything in the
nature of a picnic. My only hope is that if I succeed in living through
it I will have accomplished a great deal of good for the projection end
of the industry which is supplying us all our daily bread, and which
I believe we all really, in our various fashions, love and are loyal to.
rWhen You're in Trouble-i
RIGHARDSOIM'S
MOTION PICTURE HANDBOOK
FOR MANAGERS AND OPERATORS
Is the Doctor That Can Unfailingly Prescribe
for Your Ailments.
There isn't an operator's booth in the universe in which
this carefully compiled book will not save ten times
its purchase price each month.
BUY IT TODAY! $4.00 THE COPY, POSTPAID
Your bookseller can supply you or the nearest Moving Picture
World office will promptly fill your orders.
MOVING PICTURE WORLD
Schiller Bid?. 17 Madison Ave., Haas BIdg.
Chicago, 111. New York City. L°s Angeles, CaL
1770
■"■" i
THE MOVING PICTURE WORLD
March 17, 1917
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Motion Picture Photography
Conducted by CARL LOUIS GREGORY, F. R. P. S.
IIHllHllllllli'llllllllllllll lllillllllllillllllllillliillilllllHIIIIIIIIllllllllllllllllllllllllllllllilllllllllllllllllllll^
Inquiries.
QUESTIONS in cinematography addressed to this department will re-
ceive carbon copy of the department's reply by mall when four
cents in stamps are inclosed. Special replies by mail on matters
which cannot be replied to in this department, $1.
Manufacturers' Notice.
It is an established rule of this department that no apparatus or other
goods will be endorsed or recommended editorially until the excellence
of such articles has been demonstrated to its editor.
_*iij
Fig. 1.
The Simplex Precision Motion Picture Camera.
ONE of the latest of the lower priced professional cameras to be
placed on the market is tho Simplex Precision Motion Picture
Camera.
It is made entirely of metal and is therefore not only absolutely
rigid, but it is also altogether free of susceptibility to climatic changes
■of any kind. All parts are made of high tempered steel accurately
machined and fitted by experienced workmen. The case is handsomely
finished in black with
trimmings of bright
•aluminum. The door is
hinged and when open
is held in a horizontal
position by a bracket.
It is supplied with a
spring lock which can
be opened or closed in-
stantly without the use
of a screwdriver or
other instrument. It is
very compact, being
only 8x5%x4% inches
and weighing but 13%
pounds.
The camera is sup-
plied with detachable
film magazines which
fit on to the outside of
the camera case and
can be removed in an instant, a feature heretofore supplied with only
the highest priced cameras. Various sized film magazines are supplied,
thus enabling you to carry film in any length from 50 to 1,000 feet.
Magazines are listed and furnished separately. The camera used in the
illustrations was equipped with 200-foot magazines. The film magazines
are detachable from the camera, but joined together en bloc ; the film end
can therefore be inserted into the receiving magazine and the cover
closed before the magazines are placed on the camera at all. Two thumb
screws hold the retorts securely in position on the 'case. Being made
of reinforced metal of great strength they are not liable to leak light
or become bent out of alignment by any ordinary usage. The take-up
is operated by a spring belt which is in plain view at all times so that
there is no possibility of the take-up slipping and causing buckling
without being detected
immediately.
When the camera
door is open the open-
ing of the film maga-
zines are closed tight-
ly, thus preventing
any possibility of light
leaking through and
striking the film. But
when the door is closed
it automatically re-
leases the catches of
the film magazines,
thus leaving the film
an open and free pas-
sage into the camera.
This contributes in a
material degree to the
extremely smooth run-
ning of the camera.
A feature of this
its free bearings which contribute greatly to its being the
running camera made ; in fact, its running is more free
when the camera contains the film than most cameras are when entirely
empty.
Fig. 2.
camera is
smoothest
Fig. 3.
•Copyright, 1917, by the Chalmers Publishing Co.
A single large sprocket serves both as a feed and take-up sprocket
and free running idler rollers which touch the film only at the edges
keep the sprocket teeth in positive engagement with the perforations
in the film. Instead of the usual film gate and aperture plate the
film runs in front of
a pressure plate in the
focal plane. There is
practically no way of
scratching the film as
the emulsion does not
come into contact with
any part except at the
edges of the film and
as the film touches
nothing stationary ex-
cept a small part of
the pressure plate
which is the exact size
of the focal plane.
This part is highly
polished and held
against the film with
two delicate springs
which keep the film
perfectly flat while it
is being exposed but do
not obstruct its free
passage in any way.
The movement is of the crank and arc or Williamson type, all parts
being made of hardened tool steel with the greatest possible precision.
Focusing is very much simplified. The camera is furnished with an
exterior focusing tube which is in direct alignment wth the lens tube
proper and when most accurate focusing is desired it is merely necessary
to remove the lens itself from its natural setting over on to the focus-
ing tube and when proper focus has been obtained it is returned to its
own setting, thus insuring absolute accuracy of focus without opening
the camera for this or any other purpose.
Loading is very quickly performed, the outer end of the film being
threaded to the take-up spool and the cover fastened down before leav-
ing the dark room makes it only a matter of pulling out a short loop
of film from the magazine. It is then only necessary to insert in the
camera the film loop thus formed, place it around the sprocket and
over the pressure plate, which can be done with one hand, lock these
and close the camera. The whole operation takes but a few seconds ;
there is no "threading" whatsoever to do. (See Fig. 3).
The camera is equipped with a film marker enabling the operator to
register the beginning and end of each scene before the film is de-
veloped, thus making it possible to give the various scenes individual
treatment best suited to their exposures. This marker is situated
directly below the lens. When pressed it punches a hole 3-16 of an
inch wide through the film at that point. This can be easily felt when
winding the film in the dark.
The camera is so made that It can
be operated either backwards or for-
wards. This is very useful in making
freak pictures or reversing the order
of moving pictures. Such instances
as the taking 'of a photograph from
the back platform of a moving train
can be reversed so as to appear as
N though they were taken from the
front of the engine. By a very simple
device the camera can also be used
for the taking of single pictures one
at a time for animated cartoon work
or for the taking of individual "still"
pictures to be enlarged, the only prep-
aration for reversing the camera being
to transfer the spring belt from the
take-up pulley to the pulley on the
feed retort.
Figure 1 shows the operation of the camera and Figure 2 shows the
opening of the door.
The Simplex Precision Camera is supplied complete with Bauseh &
Lomb Zeiss Tessar F3.5 lens, separate finder and 200-foot magazines,
lens hood and focusing mount.
A notable feature is the focusing lever, which Is In plain view from
the back of the camera. It may be operated while the camera is In
motion as an object advances or retreats from the camera. This device
is shown in Figure 4.
Fig. 4.
March 17, 1917
THE MOVING PICTURE WORLD
1771
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Music for the Picture
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Conducted by CLARENCE E. SINN and NORMA.N STUCKEY.
THE design of this department is to diffuse among musicians and
exhibitors correct information on all important subjects per-
taining to music for the film, to improve the quality of playing
and to raise the standard of music in motion picture theaters.
Any question concerning music; suitable instrumentation ; questions
relating to the organ and mechanical players; in fact, any queries,
criticisms or suggestions dealing with the musical interpretation for
moving pictures will be answered through this department.
Improvising. (Part II.)
By Clarence E. Sinn.
IT HAS been repeatedly said here that in improvising for pictures one
should use at least one principal theme to run through the story.
Usually this can be given to one of the leading characters and will
be recognized as that character's music. It is best to play this theme
Ex. 7
in such a manner that it can be recognized when used in the dominant
scenes. It may be altered in such a way as to merely hint at the
theme, yet still be recognizable. Often this is very effective, particu-
larly if the scene works up. so as to permit of a musical climax. In
riVj.il* _
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Etc.
Ex.8.
orchestra work it is easy to make differences in effect by giving the
theme to different instruments in turn, and thus portray emotional
variations by the tonal coloring of different instruments.
A theme played softly on muted violin has one effect. On the cello
(\Ncdti
"Ex.9.
another. On the oboe, flute or clarinet it expresses a different emo-
tion, while the same theme played fortissimo by the brass section, ac^
companied by the full orchestra, conveys an idea entirely opposite to
the others. The organ can follow along the same lines to a very
great degree; the piano not at all. With this instrument the differ-
r 0 r.
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ences must be marked by changes of expression and of tempo. But
alterations of the theme itself are often useful as well as effective,
as has been argued before in our department. A few examples are
included in this article showing a theme in the overture "The Beautiful
Galatea" by Von Suppe. Example 7 is the opening to the second move-
ment in the overture. The theme in question is given in the left
hand (lower stave) in Ex. 7. As given it is really in the key of
F sharp major modulating to the key of A flat. In the repitition (5th
and 6th measures) a minor 6th occurs (E flat to F flat) which dis-
tinguishes it from th« major 6th (C sharp to D sharp) as shown in
the first measure. This sama theme occurs throughout the movement
(2d movement in the overture) with but little variation, except, that
it may start in different parts of the measure. (See Fig. 8.)
A development of tho theme is shown in the 4th movement of the
overture — a waltz movement. (See Ex. 9.)
Ex. 11.
This same variant is shown in tho finale of tho overture, where it
Is given to the basses, fortissimo, and vivace. (See Ex. 10.)
A hint or slight suggestion of the subject of the theme may be
found also in the 3d movement of the overture (the 6/8 in G minor).
See Ex. 11 and notice the dotted lines running from the accented notes
in the melody (a) to those in the skeleton of the theme (b). You
will there find a very pronounced suggestion of the original subject as
shown in other examples.
A Lobby Musical Program.
"Most beautiful houses west of the Mississippi" is the rather big
claim printed on the letterheads of the Royal and Regent theaters
of Kansas City. Frank L. Newman, president and manager ; T. H.
Cochrane, vice-president and treasurer, and W. P. Fullerton, secretary.
A mammoth pipe organ and a ten-piece orchestra indicate the attention
given to the musical side of the program. Mr. Cecil Summers, house
manager for President Newman, sends the accompanying illustration
of frame used in their lobby to stimulate interest in the musical part
of the program and the selections given by the orchestra from week
to week. The frame is 14x22 inches and the management has been
surprised at the interest it has created. The names of selections are
neatly printed with pen and ink on white cardboard, with a few under-
scored lines in a blue ink. A good effect is obtained by using ruling
pens of different sizes for both the lettering and rules and simple
border designs. The idea is an excellent one. The program in the
illustration was given with the Fox feature "Darling of Paris."
1772
THE MOVING PICTURE WORLD
March 17, 1917
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Motion Picture Educator
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Conducted by REV. W. H. JACKSON and MARGARET I. MACDONALD
Interesting Educationals
Four Industrial Subjects, Two Zoological, Three Topical,
and Two Scenic.
Reviewed by Margaret I. MacDonald.
"Making Dainty Perfumes" ( Mutual- Gaumont).
THE manufacture of perfumes is an industry of which
practically little is known to the ordinary individual, but
in "Reel Life No. 43" we learn how one of the daintiest
perfumes is made, namely, violet perfume. We see the frag-
rant blossoms gathered in astonishingly large quantities and
taken to the manufactory, where they are placed immediately
in a concoction of certain greasy substances and thoroughly
mixed, after which the mixture is put in spirits of wine, which
is later filtered and concentrated. The method by which vio-
let essence is extracted is also briefly illustrated.
"Making Bottles at Home" (Mutual-Gaumont).
The manufacture of sanitary bottles is illustrated clearly
in "Reel Life No. 43." These bottles are made of paper, are
much lighter in weight than the glass bottle and are expected
to replace the latter in the realm of the dairy. We are shown
the shaping of pieces of cardboard into bottles by machinery,
and the suggestion is thrown out that the dairyman may pur-
chase these cardboard blanks and shape them into bottles
himself at a smaller expense than the extra express charges
on glass bottles will cost him.
"Logging in Louisiana" (Mutual-Gaumont).
This attractive and instructional subject is nicely illus-
trated in "Reel Life No. 43," where we are taken into the
yellow pine forests of Louisiana to watch the felling of the
trees, in the conveying of the logs from the forest on mov-
able tracks, the skidding of the logs and the storing of
them- in the river previous to floating them to the saw mills
as required. We learn that oxen are used for hauling logs
in this vicinity and that the pine knots are saved and used
for fuel.
"An Industrial Paradise" (Paramount-Bray).
A series of interesting scenes shown in the Paramount-
Bray-Pictograph No. 57 takes us through the Roycroft com-
munity at East Aurora, N. Y., which was established some
years ago by Elbert Hubbard, and is being perpetuated by
his son, Elbert Hubbard the second. Here we see how the
beautiful Roycroft products in hammered brass and silver
are made, and also the remarkable hand tooling of leather,
and printing and illuminating of the Roycroft books.
"Foreign Deer" (Educational Films Corporation of America).
Prof. Raymond L. Ditmars has given us in this animal
study a delightful sample of photography. After giving con-
siderable information regarding deer and the parts of the
world inhabited by them he shows us various species of the
deer family, beautiful fawns and antlered stags, and tiny
baby deer. In one scene we see a young deer hiding in a
pile of leaves behind a shed. The keeper is seen to lift it
struggling from its hiding place, and after exhibiting the
little animal for the camera's benefit, try to put it back to
bed, an operation which is strongly resented by the baby.
This is a beautiful and instructive subject.
"A Birdland Romance" (Paramount-Bray).
The Paramount-Bray-Pictograph No. 57 contains a fas-
cinating bird study in which a canvas-back duck, her newest
"flame" and her former husband figure. The duck has built
her nest among the rushes and is very much occupied with
the hatching of a family when her former mate enters the
scene, only to be cruelly snubbed, the fickle female having
formed an affection for a handsome Mallard drake. This
little romance in duck life will be found very amusing. The
picture also shows the actual hatching out of some of the
eggs which Mrs. Duck had tended so faithfully, and also the
full brood toddling about after the completion of the hatch.
"The Austrian Ski School" (Educational Films Corporation
of America).
This is a remarkable picture showing how the Austrian
government school of skiing, which is situated in the Linder-
thaler Alps, is conducted. The camp accommodates 450 men,
who remain there under training for a period of ten days,
when they are accounted ready for ski service in the army.
They are taken to a height in the mountains, marching up
the mountain side in zig-zag lines, and upon reaching a cer-
tain point which serves well the object of the tramp, they
commence their skiing exercises. The final scenes show
them 405 strong making the descent with varying degrees of
success.
"Fitting Heads to Hats" (Paramount-Bray).
A distinctly original idea is presented in the Paramount-
Bray-Pictograph No. 57, which is attributed to Miss Stevens,
who is shown in her studio applying her art. The art con-
sists of the modeling of papier-mache heads after the like-
ness of a given female subject who is desirous of purchasing
a becoming piece of head gear. The head is touched up to
look exactly like the person posing, and is then taken by
the model to a millinery shop, where she is able to fit a hat
on the likeness of her own head without the inconvenience
of disturbing her equilibrium.
"Teaching Children to Swim" (Mutual-Gaumont).
This is a highly instructional series of scenes which will
be found in "Reel Life No. 43." It shows a number of chil-
dren at the edge of a large swimming pool receiving point-
ers in the art of swimming, and putting the instructors' sug-
gestions into practice. In the practice of the leg and arm
movements as they lie stretched on their stomachs on the
edge of the pool it is easy to gather helpful hints in one of
the most necessary arts. We also see the children trying
their skill in the water at close enough range to enable us
to discern the movements of their limbs.
"Vicksburg, Mississippi."
"See America First No. 76" presents a number of interest-
ing views of Vicksburg, Mississippi, and vicinity. Explana-
tion of its situation on the Mississippi and Yazoo rivers, and
the important part played by the town during the Civil War
is given in subtitle and visual illustration. We are shown
the old Court House erected by slaves in 1858, the National
Cemetery, where are the graves of 16,892 Federal soldiers,
12,769 of whom are unknown, and the National Military Park,
in which are erected memorials by various states. This pic-
ture is interesting in an historical way.
"The Ascent of the Matterhorn" (Educational Films Corpora-
tion of America).
This interesting subject presents some remarkable studies
in mountain climbing, showing the dangers attendant on the
ascent of the famous Swiss mountain peak, which is some
14,705 feet in height. Thrilling moments show the passing
over snowy heights where a slip of the foot would mean
death; and as we watch these mountain climbers they trudge
onward and upward until they reach the lofty peak of the
Matterhorn.
Revival of Color Film
Attractive Selection of Color Films Exhibited at the Strand
Theater, New York, Suggests the Use of the Prizma
Film in Educational Work.
SOME little time ago the Prizma method of color photog-
raphy and projection was reviewed in the columns of
The Moving Picture World, with full explanation of
facts concerning this renewed effort to produce a natural
color film1 with the defects of the older methods eliminated.
A.n e*.hrK;tion of these films at the Strand Theater, New
March 17, 1917
THE MOVING PICTURE WORLD
1773
York, was followed by an acceptance of the films on the
regular program of that theater.
This color process is especially well adapted for the pro-
duction of educational or instructional films. The effects
produced on a four color basis are soft toned and the illusion
is perfect enough to suggest the use of the Prizma, Inc.,
method in all lines of educational photography. One of the
most remarkable of the studies thus far exhibited is a close-
up of a soap bubble with the dainty irridescent tints and
reflections that we remember from our own soap bubble
days. The rainbow at Niagara is also worthy of mention;
and also the giant star fish as it glides off the rocks into the
clearest of waters. Let us hope that the educational film
will continue to receive the benefit of the realism that color
adds to pictures of this character.
New York Teachers and Child Problem
Plan on Foot Whereby Teachers Will Agree to Recommend
Moving Picture Programs to Pupils, Providing They
Agree with Certain High Standards.
A THEME that has been causing more or less ferment
throughout the country, namely that of the relation of
the moving picture to the child, was the object of a
meeting which was held in the Russell Sage Foundation as-
sembly room on Feb. 16 at 4.15 p. m. The fact that the meet-
ing was called by the Committee on School Work and the
Committee on Children's Interest of the New York City"
Teachers' Association added special importance to the occa-
sion for the reason that a representative body of New York
school teachers represent more power in straightening out
the matter of the clean program than any other body of indi-
viduals in the city. We say this from the fact that it is in their
hands to supply audiences for the exhibitor in support of a
clean program, if he has a mind to provide it, by commending
the theaters at which these programs can be found, to the
pupils who in turn carry this recommendation into their
homes.
The meeting which, by the way, was sparsely attended, was
opened by the chairman, Van Evrie Kilpatrick, who explained
its object and entered a protest against certain types of film
that are frequently met with in the moving picture theater.
He protested most vigorously against the depiction of crime
stating that crime, no matter how it is placed before children
becomes more or less idealized by them. With regard to the
censoring of moving pictures, Mr. Kilpatrick said, "Censoring
is un-American — it is European. In America we strive to
maintain the voluntary element in the community. The people
in America love to do, and they are better for doing largely
as they wish. That is fundamentally American." He also
stated that a set of tentative standards had been outlined,
which it was proposed to follow as nearly as possible in se-
lecting programs; and in reply to a question put by Orrin G.
Cocks of the, National Board of Review, said that clean enter-
tainment is the end to be sought, treating the educational
feature as an entirely secondary matter, and that the family
is to be catered to rather than the child.
Following Chairman Kilpatrick, Mr. Cocks delivered a
brief address on the subject that is worth repetition. We be-
lieve that it contains useful information to readers who may
be working along these lines. Mr. Cocks said, referring to
the plan under discussion, "All of us are interested in seeing
something of this sort come to pass all over the country.
Most of us have felt that a different type of picture was needed
for the young people than for the adult; many of the pic-
tures which are fine for adults, as the chairman has outlined,
may be personally unsatisfactory to many of us and yet if
you are going to keep the freedom of the screen we must of
necessity have a number of subjects discussed which appeal
to others, but not to ourselves.
"However, all through the country, and especially here in
New York, I think the young people have gone indiscrim-
inately to the motion pictures that are designed for the
adults and very few plans have been offered in a city like
New York, which are practical; which will make it possible
for young people to go on certain nights in the week to see
entertainments which are entertaining and then make it pos-
sible for careful parents to keep them from going to see other
pictures which are designed for adults.
"There are a great many more pictures than some of us
realize now, for instance in just this group I was running
through the other day of a list of pictures, made from fine
bits of literature. For instance, there is 'The Crisis'; there is
'Robinson Crusoe'; the 'Vicar of Wakefield' and one taken
from the 'Christmas Carol' called the 'Right to Be Happy.'
Then that fine picture with Marguerite Clark as 'Snow White';
and 'Oliver Twist' has been made, and there are possibly a
dozen or fifteen more in the list that, to my mind, ought to
be entirely satisfactory to this group, and there are besides 80
or 100 others that undoubtedly the teachers would put in
that class.
"The films exist; it is largely a question of distribution,
and then a question of getting attendance. I am satisfied
that even here in New York City, if we had some method
for getting attendance and for keeping the exhibitors from
losing money — helping them to make money on certain fam-
ily nights, that this whole situation would be solved. Many
of the plans which have been worked out in some sections of
the city or for certain theaters have been idealistic and theo-
retical. Persons have gone to exhibitors and said, 'We
can deliver certain audiences to you if you will have certain
types of pictures' and as a matter of fact they could not.
"Out at Columbia the other day, the Horace Mann group
said that they could furnish audiences for eighteen picture
houses in the region of Columbia. I asked them how they
were going to do this. Their plan was to send out informa-
tion through the children of the Horace Mann school and
post bulletins in Columbia and in Union Seminary and in
Teachers College and Barnard and possibly in some of the
other schools — but that isn't delivering audiences to eighteen
theaters, something more definite must be accomplished.
"If a plan can be worked out by the teachers which will
carry facts to families and in a way which will not drive
them away from the theaters, then I believe, here, in New
York, we can have what you may call select entertainment,
family entertainment, splendid films or first class A No. 1
films — we can have them; it is largely a question, it seems to
me, of a group who can furnish the audiences.
"This subject should be discussed, it seems to me quite
frankly with the teachers, and then back of them with the
Board of Education, for, as I understand it, often exhibitors
are anxious to furnish the highest types of entertainment
in some sections of the city and have been absolutely unable
to go into the schools and get the cooperation of the teachers
and the principals in advertising such entertainments. There
may be a rule by the Board of Education prohibiting it. If
that is true, there is an earnest desire on the part of the
exhibitors to meet the situation, and there certainlv should
be a concession on the part of the teachers and the Board of
Education to see that this plan goes through. This is a
very practical matter, but I maintain that a great deal of
pressure will have to be brought to bear upon the Board and
upon the Superintendents to have them forego their rule
against advertising any form of entertainment for pay. That
is the practical difficulty in the way.
"I am quite certain, however. Mr. Chairman, if a plan is
worked out for delivering audiences that pay, the great
majority of exhibitors as well as the exchange men and man-
ufacturers will go more than half way to meet the situation.
They don't want to be continually criticised as blocking the
wheels of progress; they realize there are large groups of
individuals like vourselves who go with their children to see
pictures meant for adults and decide that thev will not go to
the moving picture at all, and as keen business men they
want to capture that audience. Now a plan should be
worked out on a sensible basis if possible to advertise the
finest types of films in the homes of. the school children.
There is the practical difficulty of contracts which the exhib-
itors have to draw up with their producing groups and
exchange groups, so it will not always be possible on a
Friday or a Wednesday or any other night to have the films
wanted. It may. however, be possible to have one night a
week where exhibitors will plav absolutelv fair with the
parents, teachers and children of the neighborhood."
Others who responded to the call for suggestions were
Mrs. Elizabeth Richie Dessez, who in answer to one of Mr.
Cocks' remarks with regard to there being a difficulty in
getting the exact films desired on any given night, -said:
"The Exhibitors can make new contracts. Thev may have
to wait until some of their present contracts expire, but they
can then make new contracts or buv in the open market.
Thev are showing some disposition to do so. which was not
evident last year." Readers mav be reminded that Mrs.
Dessez. in association with Mrs. Philip Speed, worked earn-
estly during the past year on behalf of the establishment of
the children's theater, and knows whereof she speaks.
Principal Laughlin of the Bronx High School deplored the
lack of good scenarios, and stated that it seemed to him that
the people who were writing scenarios were running around
in circles. He also spoke of the wonderful progress of the
moving picture on the artistic side and of the steady advance
it had made alonsr certain lines. He voiced the belief of
earlier sneakers that if some plan could be worked out
whereby the exhibitor could be assured of profitable audiences
1774
THE MOVING PICTURE WORLD
March 17, 1917
there would be little to fear in the matter of good clean pro-
grams.
It was learned from Mr. Bogart during the discussion that
Dr. Wile of the Board of Education, who is also chairman of
the National Juvenile Moving Picture Bureau, Dr. Strauben-
ir.iller, and ex-President Churchill, have indorsed the move-
ment for the improvement of moving picture programs and
have sanctioned the distribution of coupons in schools by
the National Juvenile Moving Picture Bureau, advertising
certain good films or programs being exhibited in their im-
mediate neighborhood.
Van Cortlandt Van Deusen related his discouraging experi-
ence in trying to interest prominent citizens and educators in
the Clean Picture and Play League; Miss Louise Connolly of
Newark referred in her humorous fashion to the suspicions
that are bound to accrue in the development of any reform;
and Miss Helen Duey of the Woman's Home Companion
offered a few words of encouragement, and urged those who
were interested to keep on working. The meeting closed
following a motion offered by Mr. Cocks which was duly
seconded and unanimously carried, to the effect that the
Committee representing the New York Teachers' Association
be requested to continue the development of the plan for
enlisting the teachers and Board of Education in the service
of the uplift of the moving picture.
Looking Backward
Religious Film to be Reality
Bible Film Company of Las Vegas, New Mexico, to Be in
the Market by Fall.
AFTER the fashion of wants that demand to be heard,
the church's necessity for films that suit their purpose
and serve as fit illustrations of the religious truths
which they endeavor to teach, has been taken up on a com'
mercial basis by an organization consummated in December,
1916, known as the Bible Film Company, and capitalized at
$1,000,000. Las Vegas,
New Mexico, has been
chosen as the head-
quarters of this con-
cern for the reason that
the topography of the
country in this vicinity
resembles that of Pal-
estine. The climatic
conditions about Las
Vegas are also said to
be ideal for picture
making. The studio
site is situated about
six miles north of Las
Vegas on the Monte-
zuma Hot Springs
property, in the heart
of a beautiful scenic
district.
The present plans of
the Bible Film Com-
pany aim at actively
entering the market in
the fall. They expect
to start producing in
the course of a few
months, and their first
subjects, which will be
purely biblical, will
later on be interspersed
with biblical fiction and allegory. It is also planned to
have all films produced by this company censored by an
inter-denominational board of censors, composed of eminent
clergymen. This policy is expected to cover any doubts in
connection with the sacred treatment, historical and chrono-
logical correctness of chosen themes. The fact that a clergy-
man, Dr. A. L. Andrews, pastor of the First Methodist
Church of Fort Worth, Texas, is the president of the organ-
ization also adds a feeling of security. Other officers of the
company are Harry C. Grigsby, formerly associated with the
Singletary Bros., bankers, of San Jose, Cal.; Roger Topp of
Los Angeles, Cal., secretary and treasurer; and Phil H.
LeNoir, for ten years in Y. M. C. A. and Chamber of Com-
merce work, director of publicity and scenario editor.
There is doubtless a large field for the output of the Bible
Film Company, providing that what they offer is carefully
and authentically prepared. The time is ripe for a venture
of this sort judging from the numerous inquiries on the sub-
ject that from time to time reach the Moving Picture World;
and we wish the company a permanent success in undertaking
to supply a much needed product.
Dr. A. L. Andrews.
Resume of What the Film Market Has Offered in Bible
Stories Since the First Appearance of the
Commercial Film.
THE present moment holds numerous peculiarities with
regard to moving picture production; one of them is
the fact that after many years of film producing in
which fifty-five adaptations of Bible stories have been made1
we are on the eve of having special attention paid to this
line of the work. At least two moving picture producing
companies under way of organization, and of which we will
be able to say something more definite a little later on, have
stated that they are going to pay special attention to the
filming of Bible stories, and the illustrating of the Interna-
tional Sunday School lessons. As every effect must have a
cause, we would infer that the entry of the Bible story into
the world of film as a commercial asset is based on the
awakening of the churches to the educational uses of the mov-
ing picture, and also on the necessity to which the church
has been aroused of keeping up with the times in the matter
of visualizing her instruction. The fact remains that where
there is a demand of sufficient commercial magnitude it will
be followed up by a proper supply to satisfy that demand.
The following list of Bible stories, filmed between 1908 and
the present date, will be found of interest. It will be noticed
that within the past three or four years very few Bible sub-
jects have appeared, with the exception of one or two re-
issues. It must not be inferred that many of these films are
still available. On the contrary, only a yery few can be had.
List of Bible Stories Produced in Film.
Abraham's Sacrifice— C. G. P. C— 1912 (1 reel).
Athaliah— Pathe (991 feet).
Belshazzar — Gaumont (950 feet).
Birth of Christ, The— Pathe (508 feet).
Birth of Moses, The (1 reel) (in possession of Educational Film Cor-
poration of America).
Blind Man of Jerusalem, The (1 reel) (in possession of Educational
Film Corporation of America).
Cain and Abel— Gaamont— 1910 (279 feet).
Cain and Abel— C. G. P. C— 1911 (600 feet).
Childhood of Christ, The — Pathe (541 feet).
David and Saul — C. G. P. C— 1912 (1 reel).
Daniel— Vitagraph— 1913 (2 parts).
Deluge, The— Vitagraph— 1911 (978 feet).
Elisha and the Shunammite — Gaumont (890 feet).
Esther — Eclectic — 1914 (3 parts).
Esther and Mordecai (2 parts) (in possession of Beseler Educational
Film Co., Inc.).
Exodus, The — Gaumont (1.400 feet).
First Christmas, The — Edison (1 reel).
Herod and the New Born King — Gaumont — 1910 (965 feet).
Infancy of Moses, The— C. G. P. C— 1911 (1 reel).
Jeptha's Daughter — Vitagraph — 1909 (605 feet).
.Teptha's Daughter, The Vow or — Gaumont — 1910 (868 feet).
Joseph in Egypt (1 reel) (in possession of Educational Film Corpora-
tion of America).
Joseph and His Brethren — Pathe (754 feet).
Joseph and His Coat of Many Colors — Sawyer — 1914 (6 parts).
Joseph in the Land of Egypt — Thanhouser — 1914 (4 parts).
Joseph's Trials in Egypt — Eclectic — 1914 (3 parts).
Judas, The Kiss of— Pathe (676 feet).
Judith and Holofernes — Gaumont (1,050 feet).
Life of Christ, The — Gaumont (2,170 feet).
Life of Our Saviour, The— Pathe — 1914 (7 parts) (reissued 1915-1916).
Lord's Prayer, The — Gaumont — 1910 (470 feet).
Macabees, The (1 reel) (in possession of Beseler Educational Film Co.,
Inc.).
Manger to the Cross, From the — Kalem — 1912 (reissued 1915-1916)
(4 parts).
Mary Magdalene — Kennedy — 1914 (4 parts).
Miracles of Christ, The — Pathe (705 feet).
Moses and the Children of Israel (2 parts) (in possession of Educa-
tional Film Corp of America).
Moses Before Pharaoh — Gaumont (1 reel).
Moses, The Life of — General Film.
Nativity, The — Gaumont (991 feet).
Passion Play — Pathe (3,144 feet).
Pharaoh or Israel in Egypt — Gaumont — 1910 (1,050 feet).
Prince of Israel, A— C. G. P. C— 1912.
Prodigal Son, The— Pathe— 1908 (705 feet).
Prodigal Son, The — Williams, Browne & Earle — 1908 (696 feet).
Prodigal Son, The — Great Northern — 1910.
Prodigal Son, The — Eclair — 1911.
Salome— Lubin— 1908 (400 feet).
Salome — Gaumont (525 feet).
Samson and Delilah — Universal — 1914 (6 parts).
Samson's Betrayal — Gaumont — 1910 (509 feet).
Saul and David— Vitagraph— 1909 (1.000 feet).
Saul and David— Gaumont — 1911 (12S feet).
Saul, The Death of— C. G. P. C. — 1912 (1 reel).
St. Paul and the Centurion (1 reel) (in possession of Educational Film
Corp. of America).
Woman of Samaria, The— Pathe— 1910 (902 feet).
The list tells its own story of dates and footage; and in
some instances neither date nor maker has been recorded.
Copies of several of the films listed are to be found on the
shelves of the Educational Films Corporation of America.
729 Seventh avenue, New York City, and the Beseler Educa-
tional Film Co., Inc., 71 West 23rd street, New York City.
March 17, 1917
THE MOVING PICTURE WORLD
1775
By Marion Howard,
Reel Editor of Boston Budget.
WASHINGTON'S Birthday was celebrated by the Exeter
Street Theater in the christening of its new organ,
one of the best in the country. There has been a
transformation, too, in the screen setting and stage, which
has been deepened, and the seating capacity enlarged thereby.
The color scheme is pale yellow and brown, rich in effect, and
the lighting is much improved. Jarvis Jocelyn, the house
musician, renders high class music for his solo number and
for the five-reelers. For the comedies and lighter pictures
he uses the piano, as he is not an advocate of "rag time" for
the organ such as we are too often inflicted with. At this
theater we had during last week "The Glory of Yolanda,"
with Anita Stewart, who was also here in "The Girl Philippa,"
at the Modern theater for a run of two weeks, and which
Mrs. Ayer is to give us next week.
For a play fit for man and child commend me to "Twin
Kiddies," the Pathe picture featuring Marie Osborne and
that dependable actor, Henry King. Here was a human
story of exceptional interest, with a mere baby playing double
and ably illustrating two distinct types of child life, the pam-
pered and the seamy. I should think this might be put on for
a run as clean-cut, wholesome and with a bit of a lesson on
the art of radiating cheer even when close to the gutter. We
had not seen Raymond Hitchcock in "The Wonderful
Wager," so a party of us went prepared to enjoy the come-
dian to the limit. It was some stunt he had cut out for him!
Remember the circus scene when he was trying to catch
a nap among the various animals and a camel walked over
him? Well, a woman across the aisle had hysteria and had
to be removed. This is a good thriller from the Lubins.
Another offering that evening was "The Happiness of Three
Women," introducing House Peters and Myrtle Stedman
for the first time together under the Paramount banner. It
proved most entertaining, and they seem a dandy pair,
worthy of a stronger play. There were some funny incon-
sistencies around the burly watchman who robbed the bank,
and the plot was a bit motheaten, yet the acting saved it and
there was good photography.
* * *
Hubites had a genuine treat in Sothern's work in "A Man
of Mystery," put on by Stanley Sumner at the effete Fen-
way, our handsomest theater here, and doing fine business.
Here we had atmosphere to the queen's taste. Some folks
prefer Sothern in picturesque attire doing the heroics, but
the majority, I am sure, who saw this play agree that it is
his best for the screen. Fred Thompson showed skill in
directing this.
* * *
Ethel Barrymore has quite a social following here, so it
was natural that the Back Bay set should turn out to see
"The White Raven," which, next to "The Awakening of
Helena Ritchie," is the best yet. One staid old lady of the
"Chippendale" set said she thought it quite out of place to
have dear Ethel dance in such a short gown and in a cheap
place, but I caught her furtively wiping away some tears
as the play progressed with its intensely human touches.
Capacity houses were the rule at the large theaters running
this Metro picture.
* * *
Well, for genuine merit and thrills of a sane nature "The
Argyle case" certainly fills the bill, and it strikes me that
Robert Warwick is doing his best work here. We were
given a private view of this by the Boston Photoplay com-
pany, releasing the Selznick outputs, and it shows that War-
wick made no mistake in organizing his own company under
that banner. _ The Hub is strong for Elaine Hammerstein,
who was a bit new for us on the screen. There were some
big moments, the suspense held to the close, with none of
the oldtime detective tricks either.
* * *
We have an unusual company of gifted players here at our
little theater named the Copley and under the directorship
of Henry Jewett. It has established a following most note-
worthy, the house being sold out in advance. In the coterie
of players is a screen star, Leon Gordon, whom I saw last
night for the first time in "Pardners." with winsome Char-
lotte Walker, who grows startlingly like Ellen Terry as time
goes on. This is noticeable right in this picture. Well,
young Gordon is so popular in the speaking play that scores
went over to the Fenway to watch his pantomimic work.
He is some villain and made a good foil for Richard Tucker,
who is doing splendid work in this. It is a red blood play
and the scenes are not at all far fetched in the wild and
woolly country. The kid episodes went well. This ought
to go strong anywhere.
* * *
On the same program at this theater was "Easy Street,"
with Chaplin as an amateur policeman. A friend told me that
I might like this, as it was free from vulgarity, so I sat it
through. Maybe so, but there is the same sort of slapstick
stuff which sets folks howling. Perhaps such pictures have
their place and, after all, it does one good to laugh. A
philosophical friend of mine says that if people laughed more
nine-tenths of the doctors would have to go out of business,
so there you are, in defence of C. C. !
* * *
Marie Doro and her "hubby," Elliott Dexter, are good
drawing cards most anywhere, so we all went to see "Lost
and Won" and were — as T. R. says — "de-lighted." The
newsgirl evoluting as the ward of a rich young man to "sas-
siety" life showed Doro's versatility. There were some good
detective stunts well done. The plot is far from new, and
we had it rather better worked out by the Metros in "The
Eternal Question," with Petrova going through the paces
from street to drawing room.
* * *
"Panthea," done by Miss Talmadge, was a sore disappoint-
ment, maybe owing to the fact that it followed "The Argyle
Case" on the same program at the private view, but a friend
near me said: "We are sick of so much Russian stuff."
Anyhow, it went along very well until the finale, when we
got the hero and heroine in a lighted trench en route to
Siberia looking as if they had just stepped out of the Astor.
It was funny and the house wore a smile. Earle Fox, who
seems to be drifting a bit, was excellent and all struggled to
put the picture over.
* * *
There have been many screen players in town of late who
are at theaters, like Edward Martindel, who has been shown
much attention and was a guest at a function of the Profes-
sional Women's Club; Hilda Spong, Faversham, Frank Mc-
Intyre, still here in "Springtime;" Emily Stevens, who has re-
turned to Metro for some more pictures; Charles Ruggles,
Richard Carle, Charles Cherry, Madge Kennedy, to enter
the pictures; Valli Valli, and now the imperishable Bern-
hardt, who will be a special guest of the Film Club at a
reception March 9.
* * *
Other good pictures seen of late: "Blind Justice," with
Benjamin Christie, the hero of "Sealed Orders," which we
will never forget. It is good to know that the Dansk Bio-
graf Company of Copenhagen now has a branch office in
New York city. Give us more of such plays, Mr. Christie.
"Golden Fetters" was rather weak but saved by the acting
of "Wally" Reid and a good company. There was nothing
new in plot or finale.
* * *
"Three of Many" was exceptionally good and splendidly
cast with Clara Williams, George Fisher and other depend-
able players. I liked the idea in plot and working out.
While war was the theme in causing trouble, there were no
scenes of bloodshed, though the last reels took us to the
Italian border. It was a study in war emotions and left a
good taste in the mouth. "Bridges Burned" was rather a
disappointment, for we expect much from Petrova and a
Metro picture. Here we had the late Arthur Hoops in a
somewhat pathetic part, and I hear it was his last picture.
* * *
George Beban has repeated his personal success in "His
Sweetheart," a play you have doubtless seen ere this. It did
not seem that he could approach his work in "Pasquale,"
but here we have all that and more. It is quite unusual for
a house to applaud any picture in this conservative village,
not that we are not appreciative, but we get the habit of a
silent house. However, this picture aroused intense interest
and applause at the close. As one of the critics said: Helen
Jerome Eddy actually looked like a veritable girl of Italy
and not like a character in a Verdi opera. Such atmosphere
one rarely finds, but when we learn that Beban wrote the
play and doubtless arranged the detail all is explained.
* * *
Everyone here who has seen "The Scarlet Letter" put on at
the Boston theater is enthusiastic over it, especially its end-
ing— a departure from Hawthorne. I did not get in, owing
to lack of time, but we will have it elsewhere ere long. A
local critic deplored the fact that following this literary
offering compelling the closest attention the management
thrust a Chaplin riot upon the house.
1776
THE MOVING PICTURE WORLD
March 17, 1917
Amusement Statistics
By John J. Rotchford
Approximate Number of Theaters, Museums
and Concert Halls in the
United States
A GREAT opportunity to obtain exact statistics on the
question of the number and comparative size of the
country's theaters was lost when the Federal war tax
was assessed against proprietors. If the tax had been levied
against the theater itself the proportionate sums collected
when a change of ownership occurs would not be present in
the official reports to complicate the figures obtained when
the former are analyzed.
Although the tax is payable only six months in advance,
nearly two-thirds of the amount is collected a full year ahead.
This fact tends to prove a high expectancy of permanent
ownership.
The figures in the accompanying table are arrived at by
dividing the rate into the amount of taxes originating in the
various sections. While the results are probably slightly
excessive, it is thought that they represent the nearest ap-
proach to the exact figures that can be obtained. They
might be termed the average maximum number of theaters
operated during the year.
These figures, of course, do not show just what number
of houses belong to the photoplay realm. It is likely, how-
ever, that legitimate houses are all confined to the "Over 800
seats" division.
The figures on the accompanying map of the United States
indicate approximately the number of houses in each state.
The New England, Middle and Central Western states being
divided into their respective collection districts, as is also
the state of California.
This graphic presentation of amusement statistics is cal-
culated to tell the story even more clearly and impressively
than the tabulated statement which appears on the following
page.
The detailed records in connection with the collection of
this tax are about the only ones open to the public at the
collector's offices. Local exchange men will find in these
an excellent way to certify reported changes in ownership,
an easy method of obtaining or correcting mailing lists and
a simple way of learning the relative size of all the houses
in a territory. The Internal Revenue offices are located in
the following cities:
Portsmouth, N. H.
Boston, Mass.
Hartford, Conn.
Brooklyn, N. Y.
Manhattan, N. Y. (2)
Albany, N. Y.
Syracuse, N. Y.
Buffalo, N. Y.
Newark. N. J.
Camden, N. J.
Philadelphia, Pa.
Lancaster, Pa.
Scranton, Pa.
Pittsburgh, Pa.
Cleveland, Ohio.
Columbus, Ohio.
Toledo, Ohio.
Cincinnati, Ohio.
Indianapolis, Ind.
Terre Haute, Ind.
Chicago, 111.
Peoria, 111.
Springfield, 111.
East St. Louis, 111.
Detroit. Mich.
Grand Rapids, Mich.
Milwaukee, Wis.
Madison, Wis.
St. Paul, Minn.
Dubuque, la.
St. Louis, Mo.
Kansas City, Mo.
Aberdeen, S. D.
Omaha, Neb.
Wichita, Kan.
Baltimore Md.
Richmond, Va.
Roanoke, Va.
Parkersburg, W. Va.
Raleigh, N. C.
Statesville, N. C.
Columbia, S. C.
Atlanta, Ga.
Jacksonville, Fla.
Owensboro, Ky.
Louisville, Ky.
Covington, Ky.
Lexington, Ky.
Danville, Ky.
Nashville, Tenn.
Birmingham, Ala.
Little Rock, Ark.
New Orleans, La.
Oklahoma City, Okla.
Austin, Tex.
Helena, Mont.
Denver, Col.
Phoenix, Ariz.
Tacoma, Wash.
Portland, Ore.
San Francisco, Cal.
Los Angeles, Cal.
(09
Map Showing the Approximate Number of Theaters, Museums and Concert Halls in the United States.
March 17, 1917
THE MOVING PICTURE WORLD
1777
Country's Theaters Classified as to Capacity.
By John J. Rotchford.
Under 251 501 Over
250 to 500 to 800 800
State Seats Seats Seats Seats Total
Maine 96 61 37 28 222
New Hampshire 46 68 29 21 164
Vermont 51 33 21 12 117
Massachusetts 39 146 161 186 532
Rhode Island 10 17 10 • 28 65
Connecticut 22 82 44 62 210
New York 380 745 306 376 1,807
New Jersey 76 213 123 120 532
Pennsylvania 489 623 188 206 1,506
Ohio 517 408 122 110 1,157
Indiana 405 233 100 56 794
Illinois 560 660 243 149 1,612
Michigan 332 282 72 78 764
Wisconsin 331 246 83 62 722
Minnesota 368 203 50 37 658
Iowa 602 329 77 33 1,041
Missouri 330 244 128 115 817
North Dakota 173 41 3 8 225
South Dakota 178 45 12 6 241
Nebraska 387 155 29 24 595
Kansas 306 158 40 24 528
Delaware 11 11 2 4 28
Maryland 84 124 26 28 262
Dist. of Columbia 23 56 9 21 109
Virginia 102 72 22 20 216
West Virginia 197 86 24 19 326
North Carolina 137 63 15 10 225
South Carolina 89 36 11 2 138
Georgia Ill 42 17 17 187
Florida 79 66 24 8 177
Kentucky 175 85 28 19 307
Tennessee 127 59 24 13 223
Alabama 117 48 12 7 184
Mississippi 65 28 7 7 107
Arkansas 124 54 24 9 211
Louisiana 141 102 28 -21 292
Oklahoma 222 162 28 18 430
Texas 561 310 79 48 998
Montana 72 46 10 8 136
Idaho 71 49 11 1 132
Wyoming 50 27 9 3 89
Colorado 164 105 24 31 324
New Mexico 49 24 8 1 82
Arizona 44 34 17 7 97
Utah 50 43 10 10 113
Nevada 26 2 1 1 30
Washington 189 97 22 31 339
Oregon 131 52 18 13 214
California 250 339 145 106 840
Grand total 9,159 7,214 2,533 2,219 21,125
Percentage 433 .341 .119 .105
EMPIRE-MUTUAL STUDIO AT GLENDALE.
The Empire All Star Corporation, recently organized by
President John R. Freuler, president of the Mutual Film Cor-
poration, and Alf Ffayman, representative of the Charles
Frohman company interests, to produce the stage successes
of Charles Frohman with, in so far as possible, the original
casts, for release through the Mutual, has acquired studios
at Glendale, Long Island, and has installed a tehnical staff
of men of wide experience both in the theater and in the mo-
tion picture field.
Frank Beresford has been engaged as studio manager and
technical director. Arthur Englander has been appointed
scenic artist. Arthur Peck has been made chief carpenter.
Harry Redmond has been made the Empire's chief electrician.
NEW COMPANY AT WORCESTER, MASS.
A new motion picture concern named The Winner Photo-
play Co., has just been incorporated under the laws of Massa-
chusetts, with offices and studio at Worcester, Mass., to
produce comedies and comedy-dramas. The officers of the
company consist of president, Franklin E. Raymond; secre-
tary-treasurer, J. R. de Russey, and vice-president, Roy W.
Yeaton, all of Worcester.
"The Flashlight Girl" is the title of a five-reel production
being filmed at Universal City. It features Dorothy Phillips
and Lon Chaney with "William H. Stowell as principal support.
The story is by Albert M. Treynor, and appeared in the All-
Story "Weekly Magazine.
JD. TIPPETT, managing director of the Transatlantic
Film Co., the European distributing agents for Uni-
• versal, gave evidence before the Kinema Commission
at Westminster on Monday. He summarized the reason for
lack of enterprise in the educational field of moving pictures
in accordance with the average showman's idea that there is
no money in it. It was a long standing puzzle to many that all
attempts to organize an efficient service of moving picture
films for schools had proved abortive. Millions of feet of
suitable subjects were lying idle on the shelves of the com-
panies and he thought it largely a question of organization
and transport. Whereas between 200 and 300 companies pro-
vided films for the 5,000 odd moving picture theaters, the
number of schools that could be supplied was probably more
than twice as great. Mr. Tippett referred briefly to censor-
ship, of which he is strongly in sympathy, but he gave it
his own definition, sound and simple. "The real crux of cen-
sorship," he said, "lies in discriminating as to the effect a
picture will have upon all kinds of audiences, old and young,
and whether the methods of presentation employed are such
as not to offend the canons of good taste or to present life
from such an angle as to glorify crime or wrongdoing."
I mentioned in my last letter that there had been one or
two mutterings in the trade at the drastic cutting by the new
voluntary censor of photoplays, T. P. O'Connor, of scenes
from crook and sex plays. These objections, I am informed,
have been brought to the notice of Mr. O'Connor and he
again openly declares no half measures for strong scenes of
these types. If the trade — which anomalously appointed him
— is not satisfied with his judgment he offers as the only
alternative his resignation.
* * *
Raymond K. Bartlett is in London, staying at the Savoy,
until he has disposed of the British rights of the Ince im-
mensity, "Civilization," which has not been sold up to the
time of writing. The edition for the English market will be
ten reels in length and different in a few obvious respects
to the American version.
Gerald Ames, a former player of the London Film Co., was
knocked down by a motor omnibus in London last week and
is at present in Guy's Hospital suffering from severe injuries.
* * *
Henry Winik (Triangle) and J. D. Tippett (Transatlantic)
are interesting themselves in the popularization of the new
war loan issue along novel lines. Films leaving Universal
House bear a short tail-piece advertising the issue.
* * *
Horace Biss, publicity manager of the Fox Film Co., Ltd.,
since the inception of the company in England, has resigned
and has been succeeded by Herbert Engolm, scenario editor
of the Samaelion Film Co.
* * *
A three-reel Chaplin comedy, entitled "Charlie's Prepared-
ness," has been purchased for the United Kingdom by the
Western Film Service of Manchester.
* * *
The first copy of the Fox pageant, "A Daughter of the
Gods," arrived here a few days ago and will probably be
shown to the trade and press within the next two weeks. It
is most likely that the first public presentation of the film
will be at one of the West End "legit" theaters.
J. B. SUTCLIFFE.
YALE BOSS IN A FIVE REELER.
Yale Boss, one of the most distinguished of the younger
film artists, prides himself on having been in pictures longer
than the average star of today. Yale's invasion of the screen
dates back eight years, a time when Mary Pickford, Blanche
Sweet, Henry Walthall, Clara Kimball Young, Dorothy and
Lillian Gish and Shirley Mason were only in the making.
Yale has many old stills in which these present day stars
were playing child parts with him, and he keeps them most
sacred. He is about to be featured in five reel productions,
most of them to be released by the General Film, and he is
actively engaged at the Edison studio at present. His first
release will be "The Half-Back, " in which he plays the lead-
ing role.
1778
THE MOVING PICTURE WORLD
March 17, 1917
i
Popular Picture Personalities
WHO'S WHO IN THE MOVING PICTURE WORLD
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COMPILED BY THE STATISTICAL DEPARTMENT
ANDERSON, Mary. Born in Brooklyn, N. Y. American
parentage. Is four feet eleven inches and weighs 105
pounds. Her hair is a reddish blond and her eyes are blue.
Miss Anderson has had no stage experience, making her first
appearance in pictures in June, 1914,
in a bit in Vitagraph's The Lost Mil-
lionaire; at least she was told that
she was in the picture, though she
never could find herself in the film.
Her best picture, to her way of
thinking, was Bill Peters' Kid, play-
ing an ingenue lead, but she has ap-
peared in many Vitagraphs, for she
has remained with her first studio ever
since and is now working at their
west coast studio. Miss Anderson is
an all-round athlete, for she is an ex-
pert autoist, rides horses like a cow-
girl, is at home on skis and snow-
shoes and can swim without yelling
each time a wave slaps
her, but best of all she
loves her Airedales, of y
which she has a kennel. ^
BARRISCALE, Bessie. Born in New York City. Eng-
lish-Irish parentage. Is five feet two inches and weighs 116
pounds. Blond hair, brown eyes, fair complexion. Miss
Barriscale made her debut as a baby in Shore Acres and has
been on the stage practically ever
since. She was a favorite in the old
Proctor stock company, was Madge
in In Old Kentucky, and scored suc-
cesses in the original Bird of Paradise
company and as Lovey Mary in Mrs.
Wiggs of the Cabbage Patch. She
made her picture debut in August,
1914, in Lasky's The Rose of the
Rancho, and is at present with the
Ince-Triangle company at Culver
City. Some of her best known ap-
pearances are in The Cup of Life, The
Reward, The Mating, Just Plain Jane,
Bullets and Brown Eyes and A Cor-
ner in Colleens. Is a great reader and
sports,
several
corn-
is fond of outdoor
She is considering
offers to head her own
pany of players.
(jj*U4^<S^ZM*^<:Z^
BOSWORTH, Hobart Van Zandt. Born in Marietta, Ohio.
American parentage. Is six feet, one inch tall and weighs
208 pounds. Blond and gray hair, blue eyes. Mr. Bosworth
made his stage debut June 30, 1885, and was a member of
the Augustin Daly company for ten
years at a time the Daly company
most justly deserved its fame. He has
also been the leading support for
Julia Marlowe, Henrietta Crosman,
Amelia Bingham and Mrs. Fiske and
was starred by Harrison Grey Fiske.
May 8, 1909, he made his camera de-
but as a member of the Selig forces,
appearing in In the Power of the Sul-
tan, the first picture, by the way, to
be made in Los Angeles. He left
Selig to form Hobart Bosworth, Inc.;
has been with Universal and is now
with Lasky. He wrote the stage ver-
sion of Faust used by Lewis Morri-
son for so many years, as
co-author with George
Wessels and William A.
Brady staged it.
ARLING, Charles. Born in Toronto, of English-Scotch
parentage. Is five feet eleven inches and weighs 195 pounds.
Brown hair and blue-gray eyes. Mr. Arling is a well-known
comedian of the speaking stage and was a member of the fa-
mous all-star cast for the revival of
Erminie, with Francis Wilson. He
has played in the Savage productions
with Lulu Glaser and has won renown
in stock. He made his picture debut
with Pathe, his first picture being
Saved by Telegraphy. In their Mem-
ories he won unusually favorable com-
ment for his playing of an old man of
eighty. Other notable parts were in
The Elusive Kiss, An Exciting Honey-
moon, Crooked to the End and other
Keystones. He was for four years
with Pathe and then for a year with
the Keystone. He is now being fea-
tured in Foxfilm Comedies, his initial
bow in this series
being in The Social
Pirates. Is fond of
music and singing.
S^£cLnJes4s Qn£iv\j(jL^
PAYTON, Gloria. Born in New York City. French par-
entage. Is five feet two inches tall and weighs 118 pounds.
Has an olive complexion, black hair and brown eyes. Miss
Payton made her stage debut in 1906 as a child actress, play-
ing Oliver in Oliver Twist and Little
Lord Fauntleroy. She has also ap-
peared in vaudeville and had one year
in Shakespearean repertoire: an in-
valuable experience for any player.
She joined the Balboa forces in May,
1915. Though born in New York City,
Miss Payton was educated in Texas
at the Dallas High School and at St.
Ignatius Academy, Fort Worth. In
addition to belonging to the She-
Played-Little-Lord-Fauntleroy Club,
she is also entitled to membership in
that organization of child players of
the Princes in the Tower in Richard
III, so that her record as a child act-
ress is complete. She is best /Is a "Th _Z
Grip of
Bullet.
Evil, and The Yellow
GOODRICH, Katherine (Mrs. Thomas G. Lingham). Eng-
lish ancestry. Is five feet five inches. Weighs 126 pounds.
Dark brown hair. Gray eyes. Made her stage debut in 1900
with the Savage Opera company. Has also played under
Col. Thompson, Grau and others, and
in dramatic work with the Russell
Brothers, Billy Single Clifford, etc.
Somehow the Kalem company seems
to get the pick of the singers and it
was natural that she should make her
camera debut with that company in
October, 1914, The Apartment House
Mystery being the first picture in
which she was seen. When the Signal
company was formed, she went to that
organization with her husband and is
now playing Mrs. Holmes in The Lass
o' the Lumberlands. She spends con-
siderable of her leisure time in keep-
ing up her music, though she has no
■* prefers pictures. / «
March 17, 1917
THE MOVING PICTURE WORLD
1779
JfGm
^*}' iiiiiniiiiiiiiiiiiiimiiiiiiriiii imiiiirmiTi
Exchange Efficiency
W^
Conducted by John J. Rotchford
THIS department aims to discuss and, thereby, remedy some of
the difficulties experienced by exhibitors in their dealings
with exchanges. It is believed that progressives among
the latter have devised methods benefiting their end of the
business and they will take advantage of this channel to promote
its general welfare.
Make Lot Shipments!
Considerable annoyance and financial drain is imposed upon
exhibitors by shipping clerks failing to make a lot shipment of
two or more packages forwarded upon the same day. This
burden is particularly severe upon small exhibitors, who must
necessarily watch every expense item if they are to make a
success of their undertaking.
Program exchanges should be most careful in this respect.
With their regular service, several serials, features and extra
special releases, together with the posters for all these, the
chances of unthinkingly adding to their customers' costs are
amazing. Hundreds of exhibitors have had to pay charge's on
three or four articles received the same day, when the use of a
little foresight on the part of the shipper would have reduced
the item by more than one-half. Conversely, it is the duty of
the exhibitor to make a lot shipment of his returns whenever
possible. Lot shipment labels are supplied free by all express
companies. Exchanges and exhibitors should lay in a supply
and use them regularly.
There are vast possibilities of co-operation between the dif-
ferent exchanges to affect still further savings in expressage
for exhibitors. How simple it would be, for example, for an ex-
change having a comedy and a topical booked to a theater to
carry these to the exchange which is sending a feature to the
same theater and have all the reels go forward in one container.
Circuiting.
An exchange's duty does not cease when an exhibitor Is in-
structed to ship a film direct to another customer. The second
customer should be notified whence the show will come. Very
often the latter will, upon his own initiative, telephone on the
evening the shipment is to be made and remind the first ex-
hibitor of his instructions.
Abuse of C. O. D. Privilege.
The right to make a C. O. D. shipment is sometimes seized
upon by an irate exhibitor to reimburse himself for a grievance.
This practice should be discouraged, for, while it might incon-
venience the exchange a little, the chances are greater that it
will cause a heavy loss to a fellow-exhibitor because of failure
to receive an advertised subject. To paraphrase an old saying,
when tempted to return a film C. O. D. count nine, but if the
occasion seems to be particularly aggravating, count ninety-
nine.
Notifying Exhibitors of Roadman's Visit.
Exhibitors would undoubtedly be glad to receive notice of a
roadman's intended visit provided he appeared somewhere near
the time advised. It would enable them for one thing to
formulate an idea as to whether they would De likely to be
interested and in the event they could not be present would
enable them to leave a message for the solicitor. Since it is
almost impossible for a film salesman to travel on a fixed
schedule it would probably be best to allow the roadman to
do his own notifying by means of printed postal cards to be
mailed not more than a couple of days ahead.
A simple form along the following lines will be found
satisfactory:
Original Film Co.
1917.
Dear Sir: —
Our Mr. Smith is visiting the trade in your sec-
tion. He will take pleasure in calling upon you
next , about o'clock.
Very truly yours,
H.
JONES,
Manager.
Service.
Lapses will always occur in exchange work, which will re-
sult in the exhibitor missing his show or in a very narrow
escape from same. On such occasions It is the duty of all
employees to leave no stone unturned to effect the delivery
of the reels. Very often calm deliberation will enable a way
to be found, even though it at first appeared a hopeless prop-
osition.
Several years ago an exchange manager carried reels from
Denver to Cheyenne (107 miles) in his auto. More recently a
New England manager used a motorcycle to make delivery
of a feature. The wisdom of always seeking a way out is
illustrated by the manner in which a show was delivered in
Ophir, Utah, from Salt Lake, for use on a Saturday. The reels
were overlooked on Friday, and there would not be another
train until Monday. Examination of time-cards disclosed a
Special Saturday train to Tooele, so a messenger was dis-
patched with the reels and instructed to hire a carriage. The
trip over the mountain was made in good time and the house
instead of being dark was merely a little late in opening.
Substituted Bookings.
Exhibitors are continually suffering losses because of the
failure of an advertised subject to arrive on time. Often it
is merely a matinee's receipts and sometimes it is the value
of lost admissions because of substitution. Time and time
again, however, the house is forced to remain dark and the
good-will of the exhibitor suffers beyond the amount lost at
the box office. The vast majority of these disappointments are
caused by mistakes made by booking clerks. The latter as a
rule have many things to attend to, and it is only natural that
mistakes should creep into their work.
In an attempt to reduce these errors it has been suggested
that the block numbers given in the official Express Directory
might be made a part of each entry in the booking book, and
that this would tend to prevent bookers from counting on im-
possible jumps.
It will be remembered that the Commerce Commission divid-
ed the country into numbered blocks, the extent of each being
one degree of latitude by one degree of longitude. These
blocks are numbered consecutively from west to east, but the
difference in numbers between one particular block and that
immediately north or south of it is always 100. Each block
is subdivided into sixteen sections, lettered from A to Q, J
being omitted. The diagram below illustrates this method.
The depth of each block is constant (about 69 miles) while
the width varies with the latitude, from about 45 miles in the
extreme north to about 65 miles in the extreme south. The
728
729
730
828
A
B
C
D
830
E
F
G
H
I
K
L
M
N
0
P
Q
928
929
930
dimensions of the sub-blocks, therefore, are from about 11 to
about 16 miles wide by about 17 miles deep. As an example:
These notations would tend to prevent booking a feature in
North Platte, Neb. (825 N), one day, and on the following day
in Rockford, Iowa (633 N), since the block numbers would indi-
cate a distance of at least 500 miles. On the other hand they
would show the feasibility of booking Red Oak, Iowa (830 Q)
immediately after Ashland, Neb. (829 P).
1780
THE MOVING PICTURE WORLD
"•2
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March 17, 1917
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Chicago News Letter
iiiiiiiiHiiiiiiiii
Hiiiiiiiiiiiiiiiiiiiiii
DUB
A
By JAS. S. McQUADE
State Censorship Again Menaces Illinois
The Proposed Bill Must Be Vigorously Fought and Defeated
by Producers and Exhibitors.
STATE censorship of moving pictures is again to the front
in Illinois. A bill already prepared by the Political
Equality League, or at least favored by its members,
will be introduced shortly in the Illinois Legislature at
Springfield.
The proposed bill provides for one censor, who is to be
appointed by the Governor, under the department of educa-
tion and registration, in the new state code established by
Governor Lowden. This censor would be invested with all
necessary power, and he could call for as many assistants as
he deemed necessary. His salary would be fixed at not more
than $3,500.
In the bill a provision is made aiming towards a congress
of state censors, which it is expected would result finally in
national censorship.
A little over a year ago it was attempted to establish a
state censor board in Illinois. A bill with that object was
passed through both houses of the legislature and awaited
the signature of Governor Dunne to make it law. But the
Governor vetoed it.
Regarding his action in the matter Governor Dunne, in a
speech delivered before the convention of the Motion Picture
Exhibitors' League of America, held in Chicago in July, 1916,
spoke as follows:
"I made careful inquiry at the time as to the need and the
necessity for such a law. I found that the city of Chicago
had established a board of censorship, and that motion pic-
tures shown in that great city were censored by this board.
"I was informed that most of the pictures so censored in
Chicago were exhibited throughout the state, and upon in-
quiry I found throughout the state no serious complaint
against the moving picture men in reference to the pictures
exhibited by them. I found no serious demand for the crea-
tion of the board of censorship, and such being the situation
I vetoed the bill creating such a board.
"I vetoed the bill because I was convinced that exhibitors
in Illinois were conducting their business on clean, respect-
able lines. Conduct your business as conducted in the State
of Illinois and you will have no censorship.
"I congratulate you men in the moving picture industry in
this State upon having so managed your business as to justify
me in my veto of the censorship bill."
On that occasion Secretary of State Stevenson followed
the Governor in a brief speech, in which he informed the con-
vention why he had recommended that Governor Dunne
should veto the state censor bill, which he himself had been
instrumental in passing through both houses of the legisla-
ture.
Mr. Stevenson declared that within ten days after the bill
had passed his office had been deluged by applications, to the
number of 200, while there were only three positions to be
Riled. He said that he had carefully studied the fitness of
these applicants eager to become censors of the people's chief
amusement, and concluded that not one of them had the
qualifications necessary. And he closed his address as fol-
lows:
"If the matter of state censorship should ever come up
a^ain I will oppose it, as the men who came forward then
were so utterly unequal to the task."
Happily Mr. Stevenson was the people's choice to succeed
himself in the late general election. He is still Secretary of
State for Illinois, and if the present attempt to foist a state
censor board on the people of Illinois should be serious
enough to require his influence and experience to frustrate
it the exhibitors of the State will look to him for fulfilment
of his pledge.
The Chicago board of censorship is sufficient for all pres-
ent needs, and we eagerly look for the time when the busi-
ness will become such a law unto itself that there will be no
need eyen for it.
We must defeat state censorship in Illinois in order to keep
the moving picture business out of politics. In the present
case everyone must do his bit to bury the bill.
By the time this appears in print the bill will have been
introduced in the legislature.
Roscoe Arbuckle Showered With Honors on His Trans-
Continental Trip.
Roscoe Arbuckle arrived in the city from his last stopping
place, Kansas City, Mo., on Tuesday, February 27. He was
accompanied by Adolph Zukor, president of the Famous
Players Film Service; Joseph M. Schenck, associated with
Mr. Arbuckle; Herbert Warren and Wm. Winter Jefferson,
son of the famous actor, Joseph Jefferson, all of whom came
on with him from Los Angeles, the starting point. James
Steele of the Famous Players Film Service arrived during
the day from New York to join the party.
Mr. Arbuckle is making a tour of the country and meeting
exhibitors at every place stopped at to emphasize his asso-
ciation henceforth as a comedy star with Paramount.
Mr. Arbuckle was the honored guest at an informal and
complimentary banquet given by the Famous Players Film
Service, in the Louis XVI Roo.n, Hotel Sherman, Tuesday
evening. Letters of invitation had been sent out broadcast
to exhibitors in Chicago and in the States of Illinois and In-
diana, and over 200 of those invited attended the banquet.
Joseph Hopp, president of the Chicago Local, was toast-
master on the occasion and presided very happily. Speeches
were made by Adolph Zukor, Mr. Arbuckle and the other
members of the party from Los Angeles, followed by Mrs.
Alfred Hamburger, A. Sigfried, a prominent exhibitor from
Decatur, 111., and an old timer in the business, and the repre-
sentatives of the daily and trade press.
Mr. Arbuckle was busy every moment of the day while
here. He held a reception at the Chicago office of Famous
Players, where Frank Rutledge, the manager, had prepared
everything for his coming.
Mr. Arbuckle, after his strenuous visit in Kansas City, Mo.,
v/as obliged to attend the hospital while here to have his foot
dressed. He was suffering from an attack of blood poisoning
in that member, but it is steadily improving.
A number of downtown theaters were next visited by him,
where he was presented and made a short speech in each
instance. Following this a procession, headed by Mr. Ar-
buckle in his auto, marched through the "Loop." The News-
boys' Band escorted him to the Hotel Sherman, where the
banquet was opened shortly after 7 o'clock.
At 11.55 p. m. the Arbuckle party left for Cincinnati, which
is the next stopping place on the itinerary, on their way to
New York.
Kansas City (Mo.) Reception.
From all accounts the reception given Mr. Arbuckle at
Kansas City, Mo., was most impressive. Sunday noon on
February 25, until the following Monday night at 11 o'clock,
Mr. Arbuckle had not a moment's rest.
Sunday was given over to a series of informal receptions,
following a dinner at the Hillcrest Country Club, at which
President Wm. M. Beebe acted as host. After this Mr. Ar-
buckle staged a comedy golf picture, in which Mayor Ed-
wards of Kansas City participated. Another reception was
given in his honor by Phil R. Toll, a retired capitalist of Kan-
sas City, and Mrs. Toll, who were assisted in receiving by
the Comedy Club of Kansas City. At this gathering the elite
of Kansas City were present to grasp the hand of the jolly
comedian.
After Mr. Toll's reception, Mr. Arbuckle was taken to the
Linwood Boulevard Christian Church by A. D. Flintom,
Paramount manager for Kansas City, where the comedian
was asked to make a short address to the congregation from
March 17, 1917
THE MOVING PICTURE WORLD
1781
the pulpit. This flabbergasted the big fun-maker for a few
moments, but he pulled himself together and neatly expressed
his appreciation of the honor conferred upon him, promising
his listeners that he would never produce a picture that would
in any way offend the nice sensibilities of anyone.
Monday was just as busy a day, one of the chief honors
conferred upon Mr. Arbuckle being the bestowal of a golden
key to the city by Mayor Edwards.
Lunch was taken at the Screen Club, where Frank New-
man, the leading exhibitor of Kansas City, acted as toast-
master. Then followed visits to a number of theaters, after
which Mr. Arbuckle was given a banquet at the Hotel Moel-
bach, which was largely attended by prominent exhibitors of
•Nebraska, Kansas and Missouri.
Chicago Film Brevities.
The headquarters of the Kleine-Edison-Selig-Essanay
Service will move to new quarters in the Chicago Business
College Building, 207 S. Wabash avenue, this city, Monday,
March 5. The staff will occupy the entire seventh floor of
the building, which is centrally located for the trade.
The Kleine Optical Co. will remain at the old quarters, 166
N. State street, where it has been located since Mr. Kleine
entered the business.
Gorge Kleine announces the postponement of the release of
"The Trufflers" (Essanay), booked for March 5, through
K-E-S-E, and has substituted "Burning the Candle" (Es-
sanay) for that date. "The Devil's Side Door," another Es-
sanay feature, in which Mary Charleson plays the lead, sup-
ported by Webster Campbell and a strong cast, will be re-
leased March 19 through K-E-S-E.
* * *
"Beware of Strangers," which has had an exceptionally
popular run of three weeks, will be forced to make way at
the La Salle for Nora Bayes and her New York vaudeville
company, which will open March 4.
* * *
W. R. Rothacker, president of the Rothacker Film Manu-
facturing Co., who has been engaged in strenuous work for
some time past, left for Hot Springs, Ark., Sunday evening,
February 25, where he will spend a week or two in resting.
During his absence the advertising department of the com-
pany will be in charge of E. F. Lessner.
* * *
Alfred Hamburger's Ziegfeld theater will have as its main
attraction the coming week "Kitty Mackay" (Vitagraph),
with Lillian Walker in the lead.
Mr. Hamburger has booked, through Mr. Brockell of the
Selznick organization, all of Clara Kimball Young's pictures,
past and future, also Norma Talmadge in "Panthea" and her
succeeding productions, and the Robert Warwick photoplays,
beginning with "The Argyle Case."
* * *
Albert W. Hale, assistant general manager of Famous Stars
Pictures Corporation, stopped over in Chicago for a few days
on his way to the Los Angeles studio. He left February 26
for the Coast.
* * *
Max Goldsteine, manager of the Chicago office of Artcraft
Pictures Corporation, has engaged the Auditorium, the larg-
est theater in America, for Mary Pickford's "A Poor Little
Rich Girl." Saturday, March 10, has been fixed for the open-
ing date. Admissions will be 25 and 50 cents during the run.
A large and well trained orchestra of Chicago's leading mu-
sicians will play the accompanying music.
* * *
The Ascher Bros, added the twelfth house to their fine
moving picture theater chain on February 24, when the Mil-
ford theater, Milwaukee and Crawford avenues, was opened.
The Milford seats 1,235 people, and 5 and 10 cents admission
will be charged. The programs will be selected from Tri-
angle, Metro, Paramount, V-L-S-E and other makes. Rob-
ert Warwick in "The Argyle Case" (Selznick) was the fea-
ture on the opening night. The manager of the Milford is
Walter Dietz.
* * *
Ruth Roland stopped over in Chicago one day last week
on her way from Los Angeles to New York City. She an-
nounced that she had severed her connections with the
Horkheimer Bros, of the Balboa Amusement & Producing
Co., Long Beach, Cal., but it is said that she will be sued by
that company for alleged breach of contract, in the sum of
$50,000. Miss Roland said she was not worried about the
outcome of the suit, as she had stayed with the company
eight weeks after her contract had expired.
The annual benefit in aid of the Actors' Fund of America
will be held in Chicago, Friday afternoon, March 9, at the
Auditorium. Chicago has always been munificent in its sup-
port of this worthy object, and the dramatic, vaudeville and
moving picture talent now engaged in the city will turn out
en masse to make the event worthy of Chicago's past rec-
ord. Essanay has already announced that Henry B. Wal-
thal and an all-star cast of Essanay players will appear in a
comedy skit, "The Perils of Power," or "How Moving Pic-
tures Are Not Made." Mary Charleson, Edward Arnold,
Marguerite Clayton, Harry Dunkinson and Director Arthur
Berthelet are the names of the other Essanay people who.
will appear.
* * *
A band of safeblowers are again on the rampage in Chi-
cago. They paid the Century theater, 1421 W. Madison
street, a visit early Monday morning, February 26. When
Manager Glassner arrived at the theater later in the day he
found that the outer door of the safe had been blown off and
the inner door pried open with a jimmy. The money which
had been placed in the safe, amounting to $240, was missing.
The Century theater is owned by the Schaefer Theater Co.
* * *
Louella O. Parsons, photoplay editor of the Chicago
Herald, was able to coax David Wark Griffith to admit, dur-
ing a recent interview, that the suffrage film, the production
of which was recently requested by a committee of prominent
ladies of Chicago, would soon be a reality. Mr. Griffith
stated that he expected to put the suffrage cause on Jhe
screen for the ladies as soon as he could get to work.
"The women themselves do not know this, and this is the
first public statement I have made of my plans," said Mr,
Griffith to Miss Parsons.
The production will be in the nature of a great spectacle,
which will show the struggle by women made in this and
other countries for equal rights.
* * *
The sinking of the great Cunarder, Laconia, brought bad
news to Essanay last week. The first 50 prints of Max
Linder's first comedy for Essanay, "Max Comes Across,'"
went down with the steamer. The princs were destined for
the British Isles, where many moving picture fans were
eagerly looking for their appearance, as well as thousands
of entente soldiers in the trenches in France.
* * *
On Saturday, February 24, Louis H. Frank filed a bill of:
injunction in the Circuit Court against Lee A. Ochs, W. J.
Sweeney and Ludwig Schindler to restrain them from inter-
fering with his management of the National Exposition of
the Motion Picture Exhibitors' League of America at the
Coliseum this year. Messrs. Ochs, Sweeney and Schindfer
were notified to appear in court before Judge Baldwin on
Monday, February 26, to answer the injunction proceedings.
Mr. Ochs was absent, but Messrs. Sweeney and Schindler
were present. When the case came up Judge Baldwin re-
fused to issue an injunction, but continued the case until"
March 10, to give the defendants time to prepare their case.
* * *
The meeting of the National Executive Committee of the
M. P. E. L. of Amrica, set for March 2, has been postponed
until Friday, March 9. Notice was sent out to members of
the committee on February 26 to attend the meeting.
* * *
The Selig Polyscope Co. has received word from Robert
Lieber, owner and manager of the Circle theater, Indian-
apolis, that "The Crisis" had broken all records for admis-
sions at that house by at least 20,000 in one week.
The big photoplay recently opened at Jackson, Miss., and
the local press devoted columns of space to its merits. It
will be remembered that most cf the spectacular war scenes
were filmed at Vicksbur?. so that it was only to be expected
that people from all the surrounding towns came in to see
the big show. One and all pronounced it one of the great-
est film dramas of the day.
Two stock companies are now busily engaged at Selig's
Chicago studios on productions that will be released through
General Film Service. Several farce comedies and a series
of two-reel dramas are at present being produced under the
direction of Otis B. Thayer.
"Caleb Conover," the famous stage play and novel by
Alfred Payson Terhune, will be produced by William N.
Selig in the near future. George Fawcett, who originated
the title role and starred for a number of seasons in the
stage production, will be seen on the screen as the iron-
willed Caleb. Colin Campbell, who will direct the produc-
tion, will follow closey the story of the play and the novel.
Tom Santschi, Fritzi Brunette, Eugenie Besserer and Harry
Lonsdale are some of the leading people in the support.
THE MOVING PICTURE WORLD
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By G. P. VON HARLEMAN
Marshall Farnum Dead
Well Known Director Passes Away on February 18th.
MARSHALL PERKINS FARNUM, one of the best liked
men in the motion picture industry, died on February
18th in a private sanitarium at Prescott, Ariz. His
brothers, William and Dustin Farnum, were with him when
the end came.
Mr. Farnum was 36 years old and was noted for his di-
rectorial ability, having been a director for both the World
and Fox Film Corporations, as well as several other com-
panies.
The funeral took place from the chapel of the Los Angeles
crematory on Wednesday, the 22d, and most of the prominent
people in the Los Angeles industry attended. The pall bear-
ers were Willard Louis, William Burress, Milton Sills,
Thomas Santschi, George Fawcett and George Clark.
The Los Angeles office of the Moving Picture World wishes
to extend its sincere sympathy to his brothers, William and
Dustin Farnum, in the hour of their great bereavement.
William Fox Arrives in Los Angeles
First Visit of the Film Magnate to His Western Studio.
WILLIAM FOX, accompanied by his wife and daughter,
arrived in Los Angeles on Friday, the 23d of Febru-
ary, for his first visit to the western headquarter of his
film enterprises. Abraham Carlos, general representative of
the Fox Film Corporation; William and Dustin Farnum, both
Fox stars; R. A. Walsh, director of "The Honor System";
Harry Leonhardt, western district manager, and James Mar-
cus, assistant to Mr. Walsh, met Mr. Fox at the train.
About three hundred feet of film was taken of his arrival,
although he himself was unconscious of it. When Mr. Fox
walked into the studio projection room that afternoon, the
strip of film was run off upon the screen. This was the first
time that the man who has caused thousands of others to be
photographed was caught himself by the camera.
Mr. Fox found practically all of his western companies at
work. William Farnum had just begun a new productoin
under the directorship of Frank Lloyd. R. A. Walsh was
doing his first day's work on the picture which will star
Miriam Cooper, Richard Stanton was completing a new
Gladys Brockwell story, and George Walsh was more than
half finished with his latest feature, directed by Otis Turner.
William Fox, Miss Fox and William Farnum at the
Los Angeles Depot.
In the comedy field one production was having its final day
of work. Hank Mann was in his second week of another
comedy feature, and Charles Parrott was shooting the initial
scenes of another. Mr. Fox expressed himself as decidedly
pleased with his reception and the outlook of his west coast
studio.
In the following illustration our very good friend, Richard
Stanton, is seen seated in an automobile directing Gladys
Brockwell in a forthcoming William Fox production. Dick
is noted for his ability in putting punch into any story that
Stanton Directing Gladys Brockwell.
comes under his directorial hands. As witness, his Fox pro-
ductions of "The Beast," "The Love Thief," "One Touch of
Sin," etc. This picture features, from left to right, Bertram
Grasby, Gladys Brockwell, Richard Stanton, J. D. Jennings,
cameraman, and Clifford Elfelt, assistant director.
Ince-Triangle Stars on Ice
Thomas H. Ince Gives Skating Party at Los Angeles Ice
Palace.
WE WERE the recipient this week of an invitation from
our old friend, Ken O'Hara, director of publicity for
Thomas H. Ince, to attend an ice skating party given
by Mr. Ince for his stars and their friends at the Palace Rink.
Among those who attended were William S. Hart, Enid Ben-
nett, Louise Glaum, Sylvia Bremer, Margaret Thompson,
Mabel Condon, Charles Ray, Robert McKim, J. Barney
Sherry, Jack Livingston, Raymond B. West, Monte M. Kat-
terjohn, Lanier Bartlett, William Parker, Roy Neil, E. H.
Allen and ourselves.
We were witnesses to the fact that several fair charmers,
whom we will not mention by name, failed for the first time
in their public career to conquer the "first reel ice" of their
support. Raymond B. West was all right, so he said, but his
skates were dull, and our old friend Bill Hart as usual tried
to gallop through the scene and nearly went through the ice.
However, it was some party.
Shorty Hamilton at Clune Comedy Theater.
Manager D. C. McCarty, of Clune's Comedy Theater, on
Broadway, Los Angeles, arranged an effective stunt featuring
Shorty Hamilton on the occasion of the first run of the new
series of Shorty Hamilton comedy-dramas, written by W. H.
Clifford, and produced by the Monogram Film company for
the Mutual program. Shorty Hamilton, accompanied by a
band of cowboys and girls, opened the show by riding on the
stage mounted on his famous horse, Beauty, which appears
in all the series of pictures.
March 17, 1917
THE MOVING PICTURE WORLD
1783
Los Angeles Film Brevities.
Ford Sterling, one of the original "Big Four" of the Key-
stone Company, ,has left that organization and is en route to
New York, relative to a new film affiliation.
* * *
Through an inadvertent report by a new stenographer in
the offices of the Clune Theater Company we printed in the
issue of February 10th the statement that J. W. Anderson
had resigned the managership of Clune's Broadway theater.
We hereby take this means of correcting the statement in
justice to our very good friend, Jimmy Anderson. The facts
of the case are Mr. Anderson was away on a vacation.
* * *
James Slipper, of J. Slipper & Company, motion picture
supplies, announces that he has just sold a new Simplex ma-
chine to the Continental Producing Company of Los Angeles.
* * *
We recently had the pleasure of seeing "Melting Millions,"
one of the most recent pictures of Joseph Anthony Roach,
photoplaywright, formerly of Chicago and New York, and
a Fox production featuring George Walsh, at Manager Fred
Miller's Alhambra theater. The story is a comedy-drama,
and drew an unusually cordial reception from the audience.
A seven-reel picturization of Wycliffe A. Hill's story, "The
Curse of Eve," now being produced by the Corona Cinema
Company, is another of Roach's stories soon to be released.
Fairbanks Begins Work
Takes Over Gauntier Studio — "In and Out" Title of First
Artcraft Subject by Anita Loos Under Direction
of John Emerson.
AFTER eight weeks of absence from the studio, Douglas
Fairbanks early last week commenced activities on his
initial photoplay to be released by the Artcraft Picture
Corporation under the agreement recently signed by the
popular screen star and the well known distributing organ-
ization, which also handles the Mary Pickford and George
M. Cohan productions.
The Gene Gauntier studios on West 54th street, New
York City, have been taken over by the Fairbanks company,
and quite a few scenes have already been "shot." This plant
offers every facility for modern photoplay production, and
will be used until such time as the company leaves New York
for other locales.
The scenario by Anita Loos, the youthful authoress of
various Fairbanks screen hits, who immediately became part
of his new organization upon its formation recently, is en-
titled "In and Out." The story presents an unusual
satire on life in peaceful New Jersey, and has already caused
great enthusiasm among all those connected with the pro-
duction of the picture, it being readily felt that this offering
will immediately prove the athletic screen star's greatest
triumph.
The matter of the temporary injunction restraining John
Emerson from acting as director for Mr. Fairbanks, under
the new arrangements with Artcraft, has been settled out of
court, and Mr. Emerson is now again at the helm of the
Fairbanks producing staff. The filing of Justice Newburger's
order in the County Clerk's office last week gave the first
intimation that the disagreement between the Majestic com-
pany, as plaintiff, and Fairbanks and Emerson, as defendants,
had been agreeably settled to all concerned outside of court.
After receiving the motion from both parties, Justice New-
burger granted permission to discontinue the action against
Emerson, brought by the Majestic Company, without costs
to either party, and then vacated and set aside the injunction
against Emerson, granted by Justice Hotchkiss recently.
Following Justice Newburger's action, it was learned that
attorneys representing the plaintiff and the two defendants
had reached an adjustment and that the entire matter had
been settled.
In connection with his return to the studio, the energetic
"Doug:." said: "Gee whiz, it feels great to be at work again.
Would you believe it, I actually felt nervous when I put on
my war paint for the first scene of 'In and Out.' It's been
so long since I've been before the camera, that I felt just
as if I were about to face a first-night after a long lay-off.
But it did not take me long to get back into stride again,
and if my first Artcraft release doesn't prove the biggest thing
I have ever done on the screen, I will — well, just watch
for it."
MUTUAL WEEKLY STRENGTHENS PACIFIC COAST
ORGANIZATION.
E. W. Castle, who has been with the Mutual Weekly for
the past four years, most of the time with headquarters in
San Francisco, has been transferred to the Los Angeles terri-
tory as a part of the plan for strengthening its representa-
tion on the Pacific Coast. In addition to his duties as pho-
tographer, Air. Castle will make arrangements there to co-
operate more closely with the newspapers, a plan that has
been followed with much success here.
During his stay in San Francisco Mr. Castle has covered
a wide variety of news and is known as one of the best pho-
tographers in the business, having been selected last year to
make important pictures for the "See America First" series.
He was detailed here throughout the Exposition of 1915 and
frequently a large part of the Mutual Weekly was given over
to his work. When Lincoln Beachey met his tragic death Mr.
Castle was on the ground within ten minutes and covered
everything except the actual fall. He has many "scoops" to
his credit and it is expected that the southern part of the
State will receive better representation on the Mutual Weekly
than has been the case in the past.
Gladys Leslie, the Girl With the Million Dollar
Smile
THE Girl with the Million Dollar Smile" has smiled her
'way into stardom. In other words, Gladys Leslie will
be featured by the Thanhouser Film Corporation, in a
new five-act feature, the name of which is not announced. It
is stated, however, that the leading role is one for which she
is exceptionally suited.
Miss Leslie's nickname was given to her by the critic of
the New York Herald when he reviewed "The Vicar of
Wakefield," now play-
ing at the Rialto Thea-
ter. In this classic the
young actress appeared
as Sophia, the younger
daughter of the Vicar.
Her work was so excel-
lent that Edwin Than-
houser, president of the
company that bears his
name, decided she was
worthy to play leading
roles. And during the
negotiations that fol-
lowed, Miss Leslie
smiled happily. Miss
Leslie's smile is attrac-
tive, because it is a nat-
ural one. She is the
kind of a girl who al-
ways looks on the
bright side of life, and
her smiles are never
forced. They come
easily because they are
spontaneous.
The new star's first
screen experience was
gained at the Edison
Studio, she leaving
there to come to Than-
houser, where she appeared in a number of features. And
almost every new release was followed by a flood of letters
asking "Who is the girl with the beautiful smile?"
Apparently the theatergoing public yearns for stars who
regard the world as a beautiful place. If this is so, Miss
Leslie is assured of a joyous welcome, for she considers this
life as one worth while, and the happy creature who is seen
upon the screen is simply a correct photo reproduction of the
real girl "with the Million Dollar Smile."
Gladys Leslie.
MARY PICKFORD HAS NEW HOME.
Mary Pickford, who has just arrived in California, follow-
ing the completion of "A Poor Little Rich Girl," has taken
over the beautiful estate at Hollywood, California, formerly
occupied by Geraldine Farrar during the production of "Joan
the Woman."
MONTAGU LOVE RE-ENGAGED BY BRADY.
Montagu Love has been re-engaged by William A. Brady
for the World Film Corporation for another year, during
which his name will be "featured" in the announcements
of all photoplays embracing his services. The actor has
played an unusual variety of roles since joining the World
forces a few months ago. In "Bought and Paid For" he was
cast for the multimillionaire, Stafford. The current release,
"The Dancer's Peril," with Alice Brady as its star, finds
Mr. Love once more personating a tremulous old European
scamp.
1784
THE MOVING PICTURE WORLD
March 17, 1917
K-E-S-E-Feature Every Week
Increase Service Will Begin April 2 — Kleine Promises High
Class Subjects.
WHAT may very properly be regarded as an important
announcement comes from K-E-S-E this week. In
a nutshell it adds to the K-E-S-E Service twelve ad-
ditional features each year. Beginning April 2, K-E-S-E
will release a feature every week. Heretofore their releases
numbered forty each year with an occasional super-feature.
This organization announces that contracts on the new basis
will be accepted and sought immediately.
George Kleine, discussing this advanced departure of his
organization, dwelt particularly upon the high-class product
now being released through K-E-S-E and remarked inci-
dentally about the noteworthy increase in expense about to
be incurred with the production of these twelve extra fea-
tures:
"We aim," said Mr. Kleine, "to give exhibitors a service
that assures them of being able to present money-making,
money-earning pictures every day in the year without a
break or skip. An exhibitor, under our plan of increased
product, may sign for a year's production and his worry, at
least so far as booking features, is at an end for a year at
least.
"Exhibitors will quickly realize that under our new plan
they will get in our regular service twelve super-features each
year, or, in other words, we have decided to put twelve super-
features at the disposal of exhibitors at regular service prices.
There will be nothing under five reels, but if to properly pro-
duce a worthy picture it is found desirable to increase the
footage this additional expense will be borne by our manu-
facturers and not charged to exhibitors.
"We would prefer, of course, that exhibitors arrange for
yearly K-E-S-E Service, but where they are not situated
so as to be able to take advantage of our new plan we will
be glad to take care of them until a time as they can accept
the yearly service. No matter if an exhibitor signs for one
•or fifty-two K-E-S-E features, he will be assured of quality
.first, last and all the time."
METRO COMPANIES RETURN FROM SOUTH.
The winter studios of Metro Pictures Corporation at
Jacksonville, Fla., have been closed for the season, and the
companies under the management of Rolfe Photoplays, Inc.,
and Columbia Pictures Corporation are on their way to
New York. B. A. Rolfe, president of Rolfe Photoplays, Inc.,
returned in advance of the various companies, having super-
intended their activities at Jacksonville for the last two
months.
The Metro-Columbia and Metro-Rolfe companies have
•completed the exteriors of six photoplays during their
sojourn at the winter studios. These are "The Call of Her
People," the great seven-act special release with Ethel Bar-
rymore as star, directed by John W. Noble, a picture version
of Edward Sheldon's play, "Egypt"; "The Duchess of
Doubt," starring Emmy Wehlen, a five-part photoplay writ-
ten by Charles A. Logue and John Clymer and directed by
George D. Baker; "Sowers and Reapers," with the same star,
the story contrived and directed by Mr. Baker; "God's Law
and Man's," starring Viola Dana and directed by John H.
Collins, a picturization of Paul Trent's novel, "A Wife by
Purchase"; "Lady Barnacle," with the same star and the
same director, a screen version of Edgar Franklyn's story
of the same name, which will be published in the All Story
Weekly simultaneously with the release on the Metro pro-
gram; and "A Magdalene of the Hills," with Mabel Talia-
ferro as star and John W. Noble as director.
FRED J. BALSHOFER IN NEW YORK.
Fred J. Balshofer, president and general manager of the
York Film Corporation, has arrived in New York from
Los Angeles. Mr. Balshofer came East to attend the annual
directors' meeting of Metro Pictures Corporation.
Mr. Balshofer stated that the future plans of the Yorke
corporation included the immediate erection of a new studio
at Hollywood, Cal.; the general enlargement of the Holly-
wood plant, and the starring of Lockwood and Allison in
a seven-reel feature adapted from "The Yellow Dove," the
great novel of the war in Europe by George Gibbs. This
feature will be one of Metro's special releases. An unusually
fine cast will be chosen to support the stars, and it will
include screen players of prominence.
Mr. Balshofer was accompanied east by Richard V. Spen-
cer, the Yorke scenario writer, and Mason Hopper, director.
Triangle Takes Over Producing Interests
Absorbs New York Motion Picture Corporation as Well as
Majestic and Reliance Companies.
As indicated in the issue of the Moving Picture World of
February 17, when it was stated that "most satisfactory ar-
rangements had been completed between the New York Mo-
tion Picture Company and the Triangle," the sale of the New
York company as well as the Majestic and Reliance com-
panies to the Triangle has been completed. As announced a
month ago, Mr. Baumann has retired, but Mr. Kessel re-
tains a substantial interest and will continue to participate in
the councils of the Triangle.
Mr. Kessel, Harry Aitken and C. M. Parker will consti-
tute the executive committee of the board of directors of
Triangle and will be charged with the active management of
the corporation. Charles Kessel, who has been associated
with Kessel & Baumann in the conduct of the New York Mo-
tion Picture Corporation, is also one of the new directors of
Triangle. Mr. Baumann and Charles Kessel have just re-
turned from a short visit to the coast.
"Nothing much has happened," said Ad Kessel in his of-
fice last week. "Everything is going on as before. We sim-
ply have amalgamated in order that we may cut down a lot
of unnecessary expenses."
NICHOLAS POWER EMPLOYEES HOLD ANNUAL
BALL.
At Arcadia Hall, Saturday evening, March 3, the Camera -
graph Club held its annual ball. The club is composed prin-
cipally of the employees of the Nicholas Power Company.
The officers are Theodore Uhlemann, president; Bennett
Goldsmith, vice-president; Bert Elsbeck, sergeant-at-arms;
S. S. Cassard, Leonard A. Ruess, Joe Abrams, William Ell-
wood, reception committee. The floor committee were Jack
Ornstein, James Stillman; entertainment committee, Louis
M. Erkin, Ray Dengel, Charles Wickerscheimer, AugUst
Kerzman, Hector McKinnon; honorary members, Nicholas
Power, John F. Skerritt, Edward Earle and Will C. Smith;
publicity manager, Arthur J. Lang. Among the moving pic-
ture stars who participated in the grand march were Ger-
trude McCoy, Florence Turner, Frankie Mann, Sidney
Mason, Donald Hall and Sydney Bracey. About three thou-
sand persons attended and dacing lasted until three o'clock
the morning of Inauguration Day.
SOL LESSER TACKLES ANOTHER BIG JOB.
In the face of most spirited competition in California, Sol
Lesser, president of the All-Star Features Distributors, Inc.,
of San Francisco, has closed for Universal's "Twenty Thou-
sand Leagues Under the Sea." The feature of the purchas-
ing of this production was the fact that not less than eight
independent California buyers were in active competition to
secure this production, and it is reported Mr. Lesser paid
one of the largest prices ever paid for a feature production
for the territory of California, Arizona and Nevada.
In glancing over the list of productions now controlled by
him, including "Civilization," "The Garden of Allah," "War
Brides," the Clara Kimball-Young super-productions and all
the Selznick releases, one must come to the conclusion that
Mr. Lesser is determined to upheld his reputation as one
of the big independent buyers of the country.
Mr. Lesser is now in New York City on a most important
business mission.
BERTRAM GRASSBY TO PLAY OPPOSITE GLADYS
BROCKWELL.
Bertram Grassby, for many years a familiar figure in stock
and in the legitimate drama, has been engaged by William
Fox to support Gladys Brockwell in her forthcoming pro-
duction. Mr. Grassby's acquisition makes another addition
to the British colony in the Fox studios in Hollywood, Cal.
His compatriots under the big glass roof are Winifred
Kingston, Frank Lloyd, William D. Taylor and Charles
Girard. This quartet reached out welcoming hands when
Mr. Grassby enrolled with the Richard Stanton company, of
which Miss Brockwell is the star.
MESEREAU AND VAN LOAN TO LEAD MARCH.
Violet Mesereau, Universal star, and H. H. Van Loan, di-
rector of publicity for Universal, will lead the grand march
at the ball to be held by the Brooklyn Mutual Aid Society,
at the Labor Lyceum on April 8.
March 17, 1917
THE MOVING PICTURE WORLD
1785
Fifteen " Brady -Mades "
J Shelves of the World Film Are Well Stocked With Subjects
for Release.
THE World Film Corporation now has fifteen Brady-
made motion pictures completed and ready for release
upon a few hours' notice if that were desirable — which
of course it is not. In the regular line the last of these pho-
toplays will not reach the public until June 11, three months
hence.
The list includes "The Dancer's Peril," with Alice Brady
as its star and Alexis Kosloff's Russian corps de ballet as
a novel feature; "The Social Leper," of which Carlyle Black-
well is the star, while June Elvidge, Evelyn Greeley and
Arthur Ashley are seen in the other important roles; "As
Man Made Her," with Gail Kane starred and Edward Lang-
ford, Frank Mills and Gerda Holmes featured; "The House
Cat," starring Ethel Clayton and featuring Rockliffe Fel-
lowes; "Forget-Me-Not," with Kitty Gordon as star and
Montagu Love as featured player; "Maternity," starring Alice
Brady; "The Page of Mystery," with Carlyle Blackwell in the
star personation and June Elvidge and Arthur Ashley in
the leading parts; "The Family Honor," starring Robert War-
wick and providing strong roles for June Elvidge and Henry
Hull; "The Wit of a Woman," with Muriel Ostriche as the
star, assisted by Arthur Ashley, Johnny Hines and Alec
Francis; Alice Brady in "Darkest Russia;" Carlyle Blackwell,
associated with June Elvidge in "The Price of Pride;" Robert
Warwick and Gail Kane in "The Moral Code," and Ethel
Clayton and Montagu Love in "Pretty Polly Pollard."
The names of several of these pictures will be changed
before final release, in accord with Mr. Brady's frequently
exercised practice of making leisurely substitution of title
when he feels that such a course will be of benefit.
This is one of the reasons why Director General William.
A. Brady some months ago began pushing the resources of
the World Film's Peerless studio at Fort Lee to their utmost,
at one time having as many as five productions simultane-
ously under way inside the spacious structure.
To Open Studio in Month
Sanger Picture Plays Corporation Has Completed Work of
Remodeling Building arid Will Soon Begin Work.
IN a month the much heralded studio of the Sanger Pic-
ture Plays Corporation will be open and the actual work
of making pictures will begin. The building, a spacious
two-story brick structure, situated on the southwest corner of
Park avenue and 134th street, has been converted from what
was formerly Young's Casino, the scene of many a stag and
prize ring bout, and at one time a haunt of the plotters in
the Rosenthal murder, into a most perfectly equipped mo-
tion picture studio in the East today.
The office of the business staff occupy the front of the
building, on the Park (avenue side. The big arena will be
used entirely for the staging of scenes. Under the balcony
on either side has been built a big property room and carpen-
ter shop, also a developing room. The balconies themselves,
which are of unusual width, have been converted into dress-
ing rooms and shower baths, on the one side those for the
stars and principals, on the other those for the extra people.
The space, also a wide one, between the dressing rooms
and the balcony railing, is given over to the green rooms, as
in the case of the dressing rooms, the left side for the prin-
cipals, the right for the extras, and furnished with com-
fortable chairs and the little tables holding magazines and
newspapers or for the serving of luncheons. The projection
room, built downstairs, is another notable feature, for in-
stead of the usual hole in the wall it has the spaciousness
and comfort of a small auditorium. Extra dressing rooms
have also been provided below stairs, as also are the store
rooms, and the vault for the films.
SALISBURY-BEACH PICTURES FOR RIALTO.
The Salisbury-Rex Beach pictures of Central and South
America, which are being distributed on states rights by the
Grand Feature Film Company of 220 West 42nd street, are to
be shown in the Rialto Theater for a period of eight weeks,
beginning March 4. This engagement constitutes a record
run for the big New York showhouse. As already has been
set forth at length in the Moving Picture World, these pic-
tures were taken by Captain Edward Salisbury and Rex
Beach in a ten-thousand-mile trip. Mr. Beach is seen in many
of the pictures.
The subjects will be released under the titles of "Rex
Beach on the Spanish Main," "Rex Beach in Pirate Haunts"
and "Rex Beach in the Footsteps of Captain Kidd."
Cherie Coleman
Clever Actress Who Has a Leading Part in "Crime and
Punishment," Pathe-Arrow Feature.
THE discovery of a new type is an event in the film
industry. In Cherie Coleman, who plays one of the
three leading parts in the big Pathe-Arrow feature,
"Crime and Punishment," the screen has found a girl abso-
lutely "different," a most unusual, old-fashioned type, aristo-
cratic and self-willed, yet wistfully sweet. She is a trained
actress, whose success
on the stage in "Little
Women" and many
other plays is such that
her appearance in a
photoplay is a happen-
ing worth recording.
Miss Coleman made
her stage debut with
Christie McDonald in
"The Spring Maid,"
the Victor Herbert op-
eretta which captivated
Broadway and ran for
eight months at the
Liberty Theater. She
was also seen in "The
Rose Maid," a tuneful
operetta which played
to big houses through-
out the country, and in
James Montgomery's
rapid-fire farce, "Ready
Money." Then came
the engagement as
"Beth" in "Little
Women," after which
she demonstrated her
ability as a versatile
actress by playing the
lead with Victor Mor-
ley in the musical play, "My Best Girl."
In the Arrow Film Corporation's production of Fedor
Dostoieffsky's famous book, "Crime and Punishment," Miss
Coleman plays the important part of Dounia, sister of Rodion,
the student, in which part Derwent Hall Caine is seen to
such advantage. Dostoieffsky's book has been translated
into every language and has created a sensation in every
civilized country of the globe.
"In creating the part of Dounia in the film version," says
Miss Coleman, "I made a careful study not only of the
scenario, written especially by Charles A. Taylor, the famous
author of 'Yosemite' and other plays, but I also took care to
read the book itself and get clearly in my mind the spirit of
the character which Dostoieffsky portrays."
Cherie Coleman.
COLLINS OF M'CLURE'S GOES TO COAST.
Frederick L. Collins, president of McClure Pictures, pro-
ducer of "Seven Deadly Sins," left New York Saturday,
March 3, for Los Angeles, where he will investigate motion
picture conditions. On his tour he will stop in many cities
to discuss motion picture conditions with exhibtors. Mr.
Collins is rapidly completing his plans for the next McClure
series of five reel features that will follow "Seven Deadly
Sins." While in Los Angeles he will perhaps make arrange-
ments for taking three of his next series of five reel features
on the Coast. If conditions are favorable for opening a
studio in Los Angeles, Mr. Collins will remain there until
work is under way.
When he returns to New York, Mr. Collins expects to
bring with him contracts with several big stars and perhaps
with one of the best known directors in motion pictures.
The new McClure series of five reel features will be ready
for release as soon as "Seven Deadly Sins" completes its run.
ESSANAY FILM ON LACONIA.
Fifty prints of "Max Comes Across," Max Linder's first
Essanay comedy, went down with the steamship Laconia
when the Cunarder was torpedoed by a U-boat off the Eng-
lish coast. The prints were destined to London and were
an installment of a shipment of the "Max Comes Across"
films designed to be distributed throughout England, Wales,
Scotland and Ireland. News of the loss was received in a
cable from Essanay's London office, with a request for an im-
mediate duplication of the shipment.
This is, perhaps, the first instance wherein an American
manufacturer of motion pictures has been effected by the
submarine warfare.
1786
THE MOVING PICTURE WORLD
March 17, 1917
Horkheimer to Make Mutual Series
Will Produce Six Five-Part Subjects Featuring Jackie
Saunders.
A SERIES of six five-part productions featuring Jackie
Saunders will be released by the Mutual Film Corpor-
ation beginning March 26. This announcement comes
from the Chicago offices of the Mutual Film Corporation,
where E. D. Horkheimer, the manufacturer controlling the
services of Miss Saunders, closed a contract for the distribu-
tion of the pictures. The first release — that scheduled for
March 26 — is entitled "Sunny Jane." Already completed are
two others, "The Checkmate" and "The Wild Cat."
These dramas are of the lighter type, cheerful, sprightly
and snappy — vehicles chosen for their atmosphere in the pres-
entation of the graces of Miss Saunders. "I have chosen
these plays for Miss Saunders," observed Mr. Horkheimer,
"with an eye on what the exhibitor seems to need right now.
There is a flood of heavy stories, war story pictures, soggy,
morbid drama. I have a notion, and a lot of exhibitors agree
with me, that the motion picture audience is rather fond of
amusement, that the average picture patron goes to the thea-
ter to be amused rather than to be confronted with a problem
play and something to worry about.
"The great success of Charles Chaplin's pictures with every
type of audience and with every measure of man is because
he takes the curse off of worry. There is nothing to worry
about and a lot of amusement in what he does. There is a
lesson for the motion picture industry in this success.
"The plays in which Miss Saunders will be seen in Mutual
releases are of the pleasant character, with plenty of thrills
to be sure, plenty of stuff for the patron who wants to get
out on the edge of the seat and hold his breath — but at the
same time nothing morbid and unhealthy in the story pre-
sented. The plots stick pretty close to realism, the drama of
the life of every day, presented with plenty of pep and color.
Jackie Saunders is the healthy type.
"I would like, too, to ask the exhibitors' attention for one
mighty big and important factor in these Jackie Saunders-
Mutual pictures. They are clean. Just as clean as clean can
be.
"I am no friend of censorship, but I am very much in favor
of not giving censorship without going into the mire. Jackie
Saunders herself is a good deal of a guaranty of this sort of
quality. She knows, and our studio mail out at Long Beach
proves, that her biggest following is among the young people,
the kids and the adolescents. Youngsters of this age are the
cleanest minded folks in the world. Jackie tries to present
on the screen the kind of a girl they most admire."
The Jackie Saunders pictures will go out from Mutual with
no "self-competition," since the last motion picture featuring
Miss Saunders was released about one year ago.
Selznick Buys State Rights
Gets Rights to "20,000 Leagues Under the Sea" for New York
State.
THE New York state rights to the Universal production,
"20,000 Leagues Under the Sea," were bought outright
last week by Lewis J. Selznick. The disposal of this
successful film spectacle was immediately placed in the
hands of the Selznick New York Exchange, in the Godfrey
Building, 729 Seventh avenue.
Sol J. Berman, manager of the exchange, at once engaged
a special sales staff to handle this production in Greater New
York and up-state. Houses desiring to play the picture for
one week or longer will be dealt with first.
"Twenty Thousand Leagues Under the Sea" has provided a
veritable bonanza, not only for the Universal Company, but
for the exhibitors who have shown this extraordinary sub-
marine picture. It has just closed a nine weeks engagement
at the Broadway Theater, New York, where, at prices of
25 cents to $1, it played to $75,000 gross. In an eight weeks'
run in Chicago the gross was $51,000, at lower prices than
at the Broadway, while in three weeks in Detroit the picture
drew in an even $20,000. These figures have been attested.
JAMES CRUZE WITH FOX.
James Cruze, known wherever a motion picture screen is
to be found, is the newest of prominent photoplayers to
join the still rapidly growing William Fox forces. Mil-
lions of silent drama fans will remember Mr. Cruze as the
intrepid reporter, the star character in the big serial, "The
Million Dollar Mystery." This part came as a fitting reward
for his seven years in the films. From 1909 to 1916 he was
allied at various times with Thanhouser, Pathe, Kinemacolor,
Metro, Kimberley and Lasky.
THREE FOX COMPANIES IN SOUTH.
With thirty-five players in St. Augustine, Fla., already
under the direction of J. Gordon Edwards, William Fox es-
tablished what is probably a record when two more com-
panies starring Valeska Suratt and Violet Palmer also de-
parted for Dixieland last week. This means that three of
the six Eastern companies will be working in the South sim-
ultaneously. Further than that, June Caprice recently re-
turned from Tennessee and Virginia Pearson leaves shortly
for the Danish West Indies. Stuart Holmes is thus the
only Fox star who has been, and according to the present
outlook will continue to be, marooned in New Jersey.
The Suratt delegation will proceed straight to Tampa,
Fla., to take exteriors for the picturization of the world-
famous novel in charge of director Kenean Buel. After a
fortnight around Tampa the members go to Cuba, place un-
selected as yet, to build an Egyptian village. The entire
trip is planned for five to six weeks. Besides Miss Suratt
and Director Buel, these persons are included in the party:
Ben L. Taggart, chief in support of the Empress of Fashion;
Miriam Fouche, Vigney Percyval, Tom Burrough, assistant
director and camera man.
CREIGHTON HALE SIGNED FOR PATHE PICTURES.
Creighton Hale, famous as "Jameson," the reporter in
"The Exploits of Elaine" and featured in many past Pathe
productions, has been signed by the Astra for a long period
to appear in Pathe pictures. It is fitting that Mr. Hale, who
first achieved screen fame under the sign of the rooster,
should now return to that program. Three years ago he was
playing in "Indian Summer," a Charles Frohman production,
when he was tendered an engagement by a Pathe director.
From that time until about a year ago he worked continu-
ously in Pathe pictures.
Mr. Hale has a great following among the screen fans,
so much so that his name in connection with a picture gives
it a distinct added, value to the exhibitor. His engagement
illustrates the policy being followed by J. A. Berst, Vice
President and General Manager of Pathe, of having real stars
only on the Pathe program — those having a definite and pro-
nounced box office value.
General Films New Series
"The Inspiration of Harry Larrabee" First of the Fortune
Photoplays.
IN connection with the issuance of "The Inspirations of Har-
ry Larrabee," the initial offering of the General Film Com-
pany's new Fortune Photo Plays, the first weekly four-reel
feature service, by the way, the most comprehensive advertis-
ing compaign through the media of magazines will be inaugu-
rated in connection with an aggressive and widely conducted
newspaper propaganda. The General Film Company has se-
cured screen rights, past, present and future, to all of the sto-
ries published in Street & Smith's famous magazines, among
them being novels and stories that have caused international
comment and aroused interest everywhere. Each one of the
Street & Smith publications will carry weekly or monthly,
as the case may be, a page devoted to the Fortune Photo
Plays, with results that cannot help but make this series of
four-reel features the biggest thing that has come the ex-
hibitors' way for a long time.
The General Film Company feels that inasmuch as the
Street & Smith output reaches every grade of society, read-
ers of every age and condition of being, there could not be
found a more powerful aid to show-men than the advertising
arranged for in conjunction with the general campaign.
Among the publications carrying this weekly page are Ains-
lee's, Smith's, The Popular, People's, Top Notch, Detective
Stories and Picture Play Magazine. According to the pub-
lishers their output reaches more than 15,000,000 people a
month, the actual circulation figures reaching above 3,000,000
copies. This huge production ratifies the belief that upon
the screen the picturization of these popular stories by the
best known of the world's authors will be a record-breaking
success.
Following the first release, "The Inspirations of Harry
Larrabee," by Howard Fielding, and which features such
well-known screen names as Clifford Gray, Margaret Landis,
Winifred Greenwood, Frank Brownlee, William Ehfe,
Charles Blaisdell, Tom Morgan and others, will come "Men-
tioned in Confidence, "The Clean Gun," "The Best Man,"
"The Mainspring," and a long succession of equally interest-
ing cinema masterpieces. The pictures are being made at
the Balboa studios at Long Beach, Cal., and heading the staff
of directors are Bertram Bracken, Edgar Jones, Harry Har-
vey and Henry King.
March 17, 1917
THE MOVING PICTURE WORLD
1787
Comments on the Films
IIHIIMHIIIIIIIIIIIinillllllllMIM^^
EXCLUSIVELY BY OUR OWN STAFF
General Film Company.
A BROTHER'S SACRIFICE (Selig). — A one-reel drama with a limited
power to interest. There is a fair thrill during a railroad scene.
The story tells of how one brother sacrifices himself so that he may
watch over a wayward brother. A sweetheart helps the human interest
a little. The brother is injured when he averts a train wreck, and his
injury brings the wayward brother to a realization of his wrong. The
cast includes Lillian Hayward, Charles Wheelock Lafayette McKee and
Edith Johnson.
NO PLACE LIKE HOME (Selig). — Chief interest in this farce-comedy
reel centers about little Lillian Wade, a child actress who has some
ability. The little girl puts glue in her sister's atomizer and sprays it
over every one in the household, with many complicating and laughable
results. A fair comedy reel. Besides little Miss Wade, the cast is
composed of John Lancaster, Lillian Leighton, Elsie Greeson, Lillian
Hayward and Sidney Smith.
IN THE WEB OP THE SPIDER (Kalem).— A unit of the "Grant,
Police Reporter" series. George Larkin becomes a human fly in this
reel and gets over several thrills when he climbs to the roof of a build-
ing on a jutting wall, and later when he climbs down from a window
on a network of drain pipes. The story tells how the reporter solves
mysterious thefts of bonds, and it is in pursuit of the man who is indi-
rectly the thief that Mr. Larkin performs his stunts. Reviewed in an-
other column.
BULLS OR BULLETS? (Kalem).— A comedy reel with Ham and Bud in
the roles of bull fighters. They get over quite a number of laughs, and
the reel is a fair one. Ethel Teare and Henry Murdoch help the chief
funmakers. The bull-fighting scenes in especial ought to get a few laughs
and chuckles. The bull is a "bully" bull.
THE VEILED THUNDERBOLT (Kalem).— In this one-reel number of
the "Grant, Police Reporter," series the reporter solves a murder mys-
tery. George Larkin's stunt in this reel consists of his climbing up the
side of a house on a drain pipe. In this manner he gets into the room
where a man was found dead in a bathtub. He discovers that the man
was electrocuted. There are several especially good fight scenes in this
reel. In the cast with Mr. Larkin are Ollie Kirkby, Director Robert
Ellis, Harry Gordon, Cyril Courtney and Mary Taylor-Ross.
General Film Company Specials.
AN ACTRESS' ROMANCE (Selig).— A two-reel drama with little to
commend it. The picture is by no means up to present-day standards.
The release is a back number direction, story and acting. The story is
made up of a series of coincidences, through which an opera singer
learns that a prisoner is the son of her fiance, and that he is engaged
to her sister. She obtains ,his release. The cast includes Casson Fer-
guson, Barbara Gordon, Cressy Gotschalk, Fred Eckhart and M. von Betz.
THE INVISIBLE WEB (Essanay).— A two-reel detective drama of
considerable interest and action. Mabel Bardine and William Burns are
the leading players. A famous woman detective is sent after a band of
crooks. She becomes acquainted with two high-class lawbreakers and
brings them into her home. The pair open the vault in the house and
discover the woman detective and her husband inside waiting for them.
THE BORROWED ENGINE (Kalem).— The only worth-while thing
in this reel— an episode of the '"A Daughter of Daring" series — is Helen
Gibson's stunt, and even that is not up to her high standard. The story
is disconnected, the direction is poor, and as a whole the reel falls flat.
Miss Gibson's stunt consists of a leap from a speeding automobile to a
fast-moving train. She and an engineer take possession of the loco-
motive and drive it to their own railroad. With it they replace an
engine attached to a test train. The one engine cannot be used because
a water tank has been emptied through a leak.
THE INSPIRATIONS OF HARRY LARRABEE (Fortune Photoplay).—
The first issue of a new series of four-reel dramas released by the General
Film, this picture is an interesting detective story and is very well
acted. A longer review is printed on another page of this issue.
MENTIONED IN CONFIDENCE (Fortune Photoplay) .—The plot of
this five-reel picture involves a story within a story, and has an electro-
cution scene for its climax. It is along conventional lines and Is fairly
well acted. It is given a longer review on another page of this issue.
THE GREAT TREASURE (Selig).— A two-reel drama that holds the
interest fairly. The story tells of a youth who is led to break a safe
by a man who has borrowed money on securities entrusted to him. To
save himself the man gets the youth to obtain the securities. Following
a meeting in a settlement house, the youth falls in love with the man's
daughter. The man denounces the youth as a thief. The girl later finds
that the youth has been shielding her father, and love is his. The cast
is composed of Gasson Ferguson, Fred Eckert, Maybelle Spaulding, F.
Hamilton and M. von Betz.
THE FATE OF JUAN GARCIA (Kalem).— An episode of "The Ameri-
can Girl" series. These two reels form a Western that will go in any
house. Suspense, mystery and action help keep interest on the qui vive
throughout. The story tells of a murder and of its solution by Madge
King (Marin Sais). The murdered man was a revolution letder. Madge
discovers that his murderer is the tool of the secret agent of big mining
interests. There are a number of thrilling fight scenes. A very good
Western. A review can be found on another page of this issue.
Artcraft Pictures Corporation.
A POOR LITTLE RICH GIRL (Artcraft), March 5.— Mary Pickford
is the star of this six-reel screen version of Eleanor Gates' stage play.
Miss Pickford is seen at her best in a vastly entertaining picture. A
longer review is printed on another page of this issue.
Bluebird Photoplays, Inc.
THE GIFT GIRL (Bluebird), March 26. — A fairly pleasing five-reeler
with Louise Lovely in the leading role. Miss Lovely adds a certain
charm through her personality. The film is neither straight drama,
comedy nor comedy drama — it is just a visualized story of moderate
interest. It tells of a girl who was sent to a student as a birthday
present, and who was to be his companion. A longer review is printed in
the review columns.
Fox Film Corporation.
MELTING MILLIONS (Feb. 19).— George Walsh Is the athletic hero of
this five-reel drama and does a number of lively stunts in a picture
filled with action. A longer review is printed on another page of this
issue.
Kleine-Edison-Selig-Essanay.
BURNING THE CANDLE (Essanay), March 5.— A powerful story
showing the dangers of indulgence in strong liquors, as illustrated in
the early married life of two young people, of good family. The
young man who goes wrong is impersonated most realistically by
Henry B. Walthall ; his wife, who vainly attempts to stay him in his
downward course, is represented by Mary Charleson to the life. The
support is excellent. The young man — unlike so many others in similar
cases — comes back, which makes the story all the more likeable.
Greater Vitagraph
THE MONEY MILL, March 5. — An ordinarily good five-reel drama
featuring Dorothy Kelly and Evart Overton. Interest is at rather low
ebb for the first half of the picture, but there is enough interest and
suspense in the last reel to compensate for the preceding slowness. The
story, by Roy L. McCardell, contains quite a few original touches. A
longer review is printed on another page of this issue.
Metro Pictures Corporation
THE GREAT SECRET (March 12).— Chapters IX and X of this
serial, starring Francis X. Bushman and Beverly Bayne, hold the
interest of the story up to its former pitch. The pictures are reriewed
on another page of this issue.
Mutual Film Corporation
MUTUAL TOURS, NO. 17 (Gaumont), Feb. 27.— "Through Vienna,
Austria," "The Gota Elf River, Sweden" and "Toledo, Spain," are the
subjects covered in this number. The greatest fault to be found with
thsi reel is that the photography is not good. The subjects are well
covered, interesting and instructive.
MUTUAL WEEKLY, NO. 113 (Gaumont), Feb. 28.— This number of
the Weekly is an unusually interesting one and contains among other
things the launching of a floating dry dock at San Francisco, winter
sports in Christiania, Norway, and the Atlantic fleet in its winter
rendezvous in Guantanamo Bay, showing various scenes in connection
with the jackies' daily life such as boat racing, scrubbing the decks,
dancing, boxing, etc.
SEE AMERICA FIRST, NO. 77 (Gaumont), Feb. 28.— "The Battle-
fields of Chickamauga, Ga., and Chattanooga, Tenn.," .are shown in this
number, among them Viniard field, Poe field, Kelly field, Brotherton
house, Orchard Knob, Lookout Mountain and others. An interesting
historical study.
JERRY'S ROMANCE (Cub), March 1. — A rather coarse number in
which Jerry'g rival marries the woman whom Jerry adores. At the
1788
THE MOVING PICTURE WORLD
March 17, 1917
church with Jerry officiating as best man an accide»t occurs in which
by stepping on the lady's train he is the cause of pulling off the lower
part of her dress. The result leaves the large and rather cumbersome
bride skirtless, with short petticoats and ribbed stockings much in evi-
dence. Whether this sort of thing is or is not amusing is a matter of
taste. The rest of the picture is on a par with what we have men-
tioned, the comedy being accelerated for the gross mindod by various
"sitting on pin" incidents, kickings, etc.
A RUMMY ROMANCE (Vogue), March 4.— In spite of the rakish
title with which this two-part comedy lias been saddled, it will not be
found an unpleasant one, and is well suited to the ordinary audience.
It contains plenty of action, and little that could be called vulgar. It
also contains noticeably good types. The story, what there is of it,
centers about the daughter of a moonshiner and her two lovers, and
involve hi attempt on the part of the authorities to arrest the moon-
shiners. A dog makes considerable fun by keeping a tight grip on the
seat of the trousers of the ill-favored lover after he has been turned
on him by the girl.
REEL LIFE, NO. 44 (Gaumont), March 4. — This opens with views
of the Arabs making bowls, weaving mantles, carpets, and engaged in
other interesting industrial pursuits. Next comes a pleasing study of
"cone-artistry," which means making all sorts of useful and orna-
mental things out of shells. Making a vegetable serum for cancer cure
is shown, and also the way rubber overshoes are manufactured. A good
number.
SHORTY TRAPS A LOTTERY KING (Monogram), March 5.— In
number eight of "The Adventures of Shorty Hamilton" we find con-
siderable amusement In a comedy way, and plenty of interesting
action. Shorty and Anita are instrumental in rounding a lottery gang
who have taken the life of one of the government officials. Previous
to this Anita has told Shorty that their marriage cannot take place
until they have rounded up the gang. The wedding has not taken
place and the story of Shorty's love affair is still to be continued.
Paramount Pictures Corporation
THOSE WITHOUT SIN (Lasky), March 1.— A civil war photoplay
with a Southern heroine, played by Blanche Sweet, this five-reel picture
has considerable dramatic strength. It is reviewed at length on another
page of this issue.
CASTLES FOR TWO (Lasky), March 5,— Marie Doro is the star of
this five-reel photoplay and plays an American heiress who goes over to
Ireland and marries an Irish lord. The story is treated in a comedy
way and is well produced. A longer review is printed on another page of
this issue.
Pathe Exchange, Inc.
BRINGING UP FATHER (Int.), March 4.— A George McManus car-
toon showing the humorous side of physical training, the reel also con-
tains interesting scenes of Yellowstone National Park in winter.
THE FLAG DESPOILER (Astra), March 4.— The fourteenth episode
of the "Pearl of the Army" serial, this number contains plenty of excite-
ment and leaves the spectator anxious for the finishing instalment.
Pearl White has a struggle for the honor of the flag and wins. The
number is given a longer review on another page of this issue.
MYSTERY OF THE DOUBLE CROSS (Astra), March 18.— The new
Pathe serial opens up in a very promising manner. Cast, production and
direction are all excellent. A longer review is printed on another page of
this issue.
LONESOME LUKE COMEDIES (Rolin), March 18.— A new series of
Lonesome Luke comedies .these pictures are two reels in length and the
first two numbers are filled with lively comic doings. They are given a
longer review on another page of this issue.
FLORENCE ROSE FASHIONS, No. 23 (Pathe), March 18.— "Early
Styles" is the title of this number, a hint which will interest the ladies.
On the same reel is "Nomads of the North," a remarkable series of
scenes in Lapland, showing the method of herding reindeer.
CLIFF DWELLERS OF NEW MEXICO (Pathe), March 25.— This one-
reel picture is the second number of a series of educational reels to be
released under the title of Pathe Combitone Series. The number is a
fine example of photography and shows, among other features, the Fort
Defiance Indian School and life at the pueblos. Every state in the
Union is to be treated, with special reference to industrial, archeological
and ethnological features.
Universal Film Mfg. Company
ANIMATED WEEKLY, No. 61 (Universal), February 28.— American
war preparations are featured in this number. Scenes along the border
of Mexico, a school fire in Ohio, Mardi Gras at New Orleans, sub-
marine manoeuvers and other entertaining features are included.
A WOMAN IN THE CASE (Victor), March 13.— This is an amusing
domestic comedy, by W. Warren Schoene, featuring Eileen Sedgwick
and Ralph McComas. The wife's cooking is hard on the husband's
digestion, and some laughable scenes occur. Later she becomes Jealous
and pursues her spouse, who has gone to call on his mother. This is
slight in plot but so carefully handled and well acted that it gets over
effectively.
ART ACHES (Joker), March 17. — A comedy number, by Jack Cun-
ningham, featuring Gale Henry, Wm. Franey and others. This is
broad burlesque of a rather risque sort. Gale poses as "December
Afternoon" in her union suit, with trimmings. This would be vulgar
if the observer had a chance to think about it, but the action is too
funny to permit worry on the subject. This will delight audiences that
are not very particular, but is too broad for select houses.
Universal Film Mfg. Co. Specials
THE COMMON SIN (Gold Seal), March 13.— Charles L. Gaskill, tex-
turing Helen Gardner. She plays a gypsy girl, betrayed by a stranger,
who deserts herself and child. The mother dies and the child grows
up, seeking vengeance upon the father. The latter marries and has a
son, whom the gypsy girl uses for her purposes. The father is killed
at the close and the girl goes back to her gypsy lover. The settings ia
this are picturesque, but the construction is jerky and much of the
acting amateurish. It is apparently an old subject and lacks effective
handling.
SUMMER BOARDERS (L-KO), March 14.— A one-reel comic, featur-
ing Phil Dunham, Merta Sterling, Lucille Hutton and others. The
former appears as a paperhanger, engaged to work in a boarding house.
He flirts with the girl across the hall and the usual knockabout scenes
occur. There is not a great deal to the plot and the subject is »nly
fairly successful as a whole.
WHERE GLORY WAITS (Laemmle), March 14.— An excellent two-
reel subject, by E. M. Ingleton, featuring Allen J. Holubar, Thomas
Jefferson, Wadsworth Harris, Roberta Wilson and Trixy Ridgway. The
story concerns a young prince, suddenly called home from an Americas
college to ascend the throne. As king he is made unhappy by the mem-
ory of a love affair in college. He meets a peasant girl whose love ef
country restores him to a happier frame of mind. This contains good
feeling, and is cleverly acted. The subtitles are exceptionally effective
also. A good offering.
THE CLASH OF STEEL, March 1C— No. 2 of "The Perils of the See-
ret Service" series, featuring Kingsley Benedict as a society detective.
This adventure occurs in one of the provinces of France, and some at-
tractive foreign settings were used in the production. The plot centers
about a designing prince, who plans to divorce his wife, in order to
marry another. The detective in the case saves the good name of the
princess. The instalment is very well constructed and the action is
strong and effective. Jean Hersholt, L. C. Shumway and Jay Belasco
also appear.
ROPED IN (Bison), March 17. — A ranch comedy, by George Marshall,
featuring a bunch of cowboys and the new ranch boss. The latter is a
woman of the mannish type, who wears divided skirts and wants to run
things. After bullying everyone around the place, she practically
forces a long, lanky individual to marry her. This character possesses
a good deal of quiet humor and the manner in which he turns the tables
on his wife and the boys is very amusing in a quiet way. The number
was shown in three reels, but will probably be cut to two ; the speeding
up will strengthen it considerably.
ORIENTAL DEATH PUNCH (No 1 of "The Voice on the Wire"
Series), March 18. — This two-reel offering is the first of a short series
by J. Grubb Alexander. Ben Wilson, Neva Gerber, Frank MacQuarrie,
Ernie Shield, Howard Crampton and Joseph Girard appear. The mys-
tery opens well and a good series is promised. An old man, riding in a
taxi with a chorus girl, is murdered. The case baffles the "police, but
the young criminologist determines that he was killed by "Sen Si Yao,"
or the Japanese death punch. The first number is absorbing and well
presented.
World Pictures.
THE DANCER'S PERIL (World), March 12.— Alice Brady and the
Russian Ballet figure in this five-reel photoplay, a highly romantic story
of Paris and Petrograd. The star plays a dual role with good effect
and the ballet is worked into the plot with skill. The picture is reviewed
at length on another page of this issue.
REALISM IN "IN THE HANDS OF THE LAW."
When B. S. Moss undertook to produce "In the Hands of the
Law," with Lois Meredith in the leading role, the entire com-
pany of players was detailed to St. Augustine, Fla., in order
that realism would be attained in the settings, which were orig-
inally laid in St. Augustine, in William O. Hurst's famous novel,
from which the screen version is taken. Mr. Moss, fully alive
to the fact that realism is the order of the day, not only cast
his outdoor scenes in St. Augustine, but most of the interior
scenes as well were taken from the real subject.
The action of "In the Hands of the Law," calling for a set-
ting in a palatial mansion, permission was granted to stage this
particular scene in the home of D. Ramsey Moore, the retired
cotton king. Actual scenes from the Federal Prison, in Atlanta,
were also Incorporated into the picture. Prominent in the
prison scene in "In the Hands of the Law," is a vivid and real-
istic picture of the "Tailor Shop" in the prison.
MISSOURI CENSORSHIP BILLS KILLED.
Missouri exhibitors have succeeded in killing two censor-
ship bills that were before the state legislature. The bills
were known as censorship bills No. 913 and No. 857. The quash-
ing of these proposed measures means that unless something:
unforseen happens Missouri exhibitors will be free from cen-
sorship for the next two years.
Much credit for the defeat of the bills is due the committee
of the Theater Managers and Motion Picture Exhibitors' Asso-
ciation of St. Louis. Members of this committee worked inde-
fatigably toward killing the censorship bills. The body that
went to Jefferson City to fight the proposed measures was
composed of Joe Mogler, Mogler's theater; R. C Cropper, Uni-
versal, Kansas City; Ed Dustln, Pathe, St. Louis; Barney Ros-
enthal, Universal, St. Louis; Hector M. E. Pasmezoglu, Con-
gress theater, St. Louis; M. E. Williams, Universal, Kansas
City; S. J. Baker, Blue Bird, St. Louis, and Miss Sarah Edwards,
of St. Louis.
March 17, 1917
THE MOVING PICTURE WORLD
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Bringing the World to Your Town
Gaumont's "Tours Around the World" Making Known to
Americans the Customs and Peoples of Other Lands.
THE wonderful possibilities of the motion picture in develop-
ing- a cosmopolitan spirit in America are well illustrated by
the Gaumont scenic series called "Tours Around the World."
These bring to every town in the United States pictures of other
lands and other peoples, impress upon spectators that the way
Scene from "Tours Around the World" (Gaumont).
here may not be the only way a thing can be well done, and
broaden them generally into a sympathetic understanding of
the aims and ideals of other nations. An example of this is
found in "Tours" No. 20. This is a reel of pictures of England's
Channel Island of Guernsey, Cintra, a popular summer resort of
Portugal, and Cettinge, the capital of Montenegro.
So much has been written of the patriotic fervor of the natives
of the little mountain kingdom that Americans are interested
in knowing just what It is these people have to love. The Gau-
mont pictures make it plain that devotion to country may not
mean devotion to a happy, smiling land, but ready willingness
to lay down one's life for a bleak and barren country. This
makes much clearer to those who dwell in a land of plenty how
much more they should be willing to make sacrifices in appre-
ciation of what their country has given them in the way of
abundance of worldly goods.
Four Metro Comedies
Released by Metro in March — One With Mr. and Mrs. Sidney
Drew as Stars Deals With Food Prices.
FOUR one-act comedies will be released by Metro Pictures
Corporation in March. Three of these will star Mr. and
Mrs. Sidney Drew. The fourth is a clever Metro-Rolfe
playlet, with those popular players Max Figman and Lonta
Robertson as its principal attractions.
The human note that is sounded in all Drew comedies is again
found in "Handy Henry," a picture farce by S. M. Gardenshire,
in which Mr. and Mrs. Drew are the stars. Released March 5.
March 12 is the date announced for the release of "The High
Cost of Living," a one-act play written by Bertie Badgers
Meyers.
The third Drew comedy of the month will be shown March 26.
This will be "The Awakening of Helena Minor," by Helena
Laughton.
"A Modern Romance," which will be released March 19, a
Metro-Rolma comedy starring Max Figman ana Lolita Robert-
son, deals with the high-flown, romantic notions of a very up-
to-date girl, who wants the age of chivalry transplanted to
everyday Americanism. Subsequent events bring considerably
more excitement than she had bargained for.
TRIANGLE MARCH 25TH RELEASE.
Seena Owen and William S. Hart are the stars of the Tri-
angle feature releases for March 25. Miss Owen, after a long
absence from the screen, will reappear in a strong Fine Arts
drama, entitled "A Woman's Awakening," written by Frank E.
Woods and directed by Chester Withey. William S. Hart will
be shown in an effective "thriller," known as "The Square Deal
Man," written by J. G. Hawks and directed by Hart, under the
supervision of Thomas H. Ince.
As Paula Letchworth in "A Woman's Awakening," Seena
Owen takes the part of a beautiful girl, who comes from a fam-
ily where the women are protected from the hard realities of
life. A clever young lawyer loves her, but she listens, instead to
the suit of Lawrence Topham, who tells her of the joy of the real
world, where men and women mix on a plane of equality. Paufb
marries Topham, but instead of realizing the happiness she had
anticipated, she finds that her husband is only interested in her
money. Allen Cotter, her former admirer, comes to her assist-
ance, but circumstances make it appear that Paula is only using
Allen for selfish ends, and he turns against her. When he re-
turns to listen to her explanation, Topham is preparing to desert
Paula. But before he can do this, he is shot dead by a hand that
reaches through the curtains of his room. Allen enters the
house as the shot rings out, and Paula comes on the scene from
an opposite door. Each thinks the other has fired the revolver,
and a scene of great tenseness ensues. The incidents connected
with the clearing up of the mystery, and the bringing together
of the estranged lovers combine to make a play of unusual grip.
"The Square Deal Man" is a vivid story of the old West, in
which William S. Hart takes the part of a gambler who abandons
the roulette wheel to care for a rancho he had won at the game.
Later on, when the beautiful daughter of the former owner ar-
rives home from school, complications arise that lend a unique
dramatic interest to the story. Hart, of course, has the title role
and invests it with all the virility and glamour of which he is
master.
BIG THEME IN "THE PAINTED LIE" (Horsley).
Circumstantial evidence is the theme of "The Painted Lie," a
feature photodrama produced by David Horsley and starring
Crane Wilbur, which will be released March 19 through the
Mutual as the first of the series of six features starring
Mr. Wilbur.
Through circumstantial evidence, Lieutenant Greyton, the
principal character, nearly loses his liberty and his wife-to-be.
Scene from "The Painted Lie" (Horsley).
The drama reaches deep and intense situations and has one-
of the strongest climaxes ever attained in a film drama.
Throughout fine human comedy touches are introduced with
splendid effect.
Crane Wilbur is supported by a splendid cast including Mae
Gaston, Marrish Ingraham, Ida Lewis and Marie Corteaux, and
the production has been made on a scale thoroughly in keeping
with the subject.
1790
THE MOVING PICTURE WORLD
March 17, 1917
Essanay's New Series
"Do Children Count?" Master Title of Series to Follow "Is
Marriage Sacred?" — First Release Early in April.
WHEIiK Js My Mother?" is to be the title of the first
unit of Essanay's new dramatic series, "Do Children
Count?" A child, awaking in its cheerless nursery,
casts its sleepy eyes about the empty room and asks the ques-
tion. The answer — separated parents — presents a problem
which strikes at the foundation of the home.
There will be twelve units in this series. Each one will
present some complication in the home, arising out of the
advent of the stork. There will be no exaggeration in the
situations presented. These will be adapted to the screen
from every day life — from any and every home. Some of them
are actually the records of the Juvenile Court. Others have
been culled from newspaper reports of destroyed homes. It is
these stories of real life that are to provide the pictured
dramas in "Do Children Count?"
Every effort is being made to present the actual causes of
delinquency among children. The mother's overindulgence In
her social ambitions, or club work; the father's lack of interest
in his home — these are some of the causes that will be shown.
The results of improper training of children also will play an
Important part in these photodramas.
"The Little White Girl" will be the second of the series.
The titles of the remaining units are as follows:
"Steps t© Somewhere," "The Yellow Umbrella," "A Place in
the Sun," "The Wonderful Event," "The Guiding Hand," "When
Sorrow Weeps," "The Uneven Road," "The Season of Child-
hood," "The Bride of Fancy," and "The Kingdom of Hope."
This series will be inaugurated early in April, following the
conclusion of the "Is Marriage Sacred?" cycle. It has been
conceived to meet the popular demand which the Marriage
films has created among exhibitors and photoplay patrons alike.
One unit will be released each week.
Charles Mortimer Peck, author of the "Is Marriage Sacred?"
dramas, is preparing the forthcoming series for the screen.
Mr. Pack, formerly a metropolitan newspaper editor, has had
in this capacity unlimited opportunity for a study of the con-
ditions of which he is writing. He promises more grippingly
lifelike portrayals of home-destroying conditions, even than
he presented in his series now being concluded.
The units of "Do Children Count?" will have a screen time
approximately of thirty minutes. Each unit will be a com-
plete production in itself, presenting a separate plot. Baby
Mary McAlister, Essanay's child star, will be featured in these
photodramas.
The General Film Service will handle the releases.
"THE CALL OF HER PEOPLE" (Metro).
Ethel Barrymore has completed her work in "The Call of
Her People," a seven-act screen version of Edward Sheldon's
play, "Egypt." This production is the first of attraction pic-
tures of great size and lavishness "which will be put out by
Metro Pictures Corporation during the present year as special
releases.
After the interiors for the production had been made in
New York, Miss Barrymore went to Florida with her entire
Scene from "The Call of Her People" (Metro).
company, and there magnificent exteriors were made. The
gypsy caravan and the gypsy camp were reproduced faith-
fully under Southern skies, and the many fascinating details
of gypsy life, with all its ceremonies and traditions, were
transferred to the screen.
Egypt, Miss Barrymore's part in the Edward Sheldon play,
which was adapted by June Mathis, is sent to live among the
"Gorgios" (the gypsy name for those not of the tribe). The
magnificent Florida home of Henry M. Flagler was chosen to
represent the Lindsay mansion to which Egypt is sent, and
the exteriors of the Lindsay home are all "shots" of the Flag-
ler residence.
The company supporting the star in "The Call of Her Peo-
ple" is a distinguished one. Robert Whittier plays Young
Faro, Egypt's gypsy bridegroom. Mr. Whittier has a notable
career, both in Europe and in America. William B. Davidson
has the part of Nicholas Van Kleet. William Mandeville plays
Gordon Lindsay. Frank Montgomery is the Faro Black of
the production. Mrs. Allan Walker is seen as an aged gypsy
crone, Hugh Joffrey as the sheriff and Helen Arnold as Mary
Van Kleet.
The President's Answer"
Evolved By the Lincoln Cycle From Identical Conditions
Two Generations Ago.
THE daily newspapers everywhere are devoting front pages
in startling proof of the saying, "History repeats it-
self," for the world stood aghast fifty-six years ago —
as to-day — waiting for "The President's Answer."
On the 4th of March, 1861, Abraham Lincoln was first in-
augurated President. He found a distracted and divided coun-
try, confronted with the question of war and the greatest
struggle of the ages — up to that time. The present President
was inaugurated Monday, compelled to stand face to face with
almost the same problems, and deal with the same funda-
mental emotions which President Lincoln had to meet in the
same crisis. This is all in illustration of Loncoln's oft-repeated
assertion that "human nature will not change."
Realizing that in every national crisis, past, present or
future, the same human nature is brought into play, Benjamin
Chapin has dramatized and produced the life of Abraham Lin-
coln in his Lincoln Cycle of Photoplays. Also because he has
wisely observed that, "Shall we fight?" practically resolves
itself into "What would Lincoln do?"
This transformation of the question is recognized by em-
perors, chancellors, prime ministers and editors — all the world
leaders in thought and action. The best way to discover what
Lincoln would do in the present crisis is to see what he did
two generations ago in a similar juncture. It is not necessary
to give one's self over to historical research, through great
volumes and biographies, for nowadays one has only to go and
see the Lincoln Cycle of Moving Pictures to be enlightened, not
only upon the thrilling Sumter episode, with which the Cycle
opens, but upon the events and experiences in the striking
career of the Emancipator.
Therefore it is more than a mere coincidence that the great
Lincoln Cycle should be inaugurated In Washington to-day
at 3 p. m., exactly fifty-six years from the hour in which
Abraham Lincoln was first inaugurated President of the United
States. Just as he, the Man of the Hour, became the Man of
the Ages, so the Lincoln Cycle, a recognized "new departure"
in motion pictures, is doubtless ushering in a new era in por-
traying history and fiction, fact and fancy, by weaving to-
gether in a fascinating and convincing way Lincoln's and His-
tory's version of what Benjamin Chapin is pleased to entitle
"The President's Answer."
A word should be added about Mr. Chapin's "Lincoln." It is
natural, inherent and spontaneous. He not only looks like
Lincoln, but he is like Lincoln. Among "Lincolns" tall and
"Lincolns" short, "Lincolns" fat and "Lincolns" lean, who re-
sort to putty, grease-paint, wigs and beards to make up for
Lincoln, it is refreshing to see "the Lincoln Man" who those
who knew Lincoln — even William O. Stoddard, his living pri-
vate secretary — say, after ■witnessing Mr. Chapin's impersona-
tion, "I don't see how it could be improved — he is Lincoln!"
GAUMONT PICTURES WEEK OF MARCH 18.
Gaumont ushers in the "featurette" releases for the week
of March 18 with "Tours Around the World," No. 20, released
through Mutual March 20. Three nations are represented on
this reel — the tiny kingdom of Montenegro, Britain's Island of
Guernsey, and Cintra, Portugal. The first is shown before the
war, with interesting views of Cettinge, the capital, King
Nicholas and the sturdy natives. St. Peterport, Guernsey, is
where Victor Hugo spent his years of exile. His home is
shown, and also the room in -which some of his immortal books
were written. There are pictures of the town and the break-
water built by Edward I. Cintra is a favorite summer resort,
and it was here that the queen mother was residing when she
received news of the deposition of her son, King Manuel.
The Mutual Weekly, No. 116, will be issued March 21. Be-
cause of its foreign connections through the Societe des Etab-
lissements Gaumont, the Gaumont Company is able to supply
this reel at the earliest possible date with important news
pictures from all over the world.
"Making Food Cheaper" is an important section of "Reel
Life," No. 47, issued March 22. It demonstrates the new
method by which the water is removed from vegetables be-
fore they are shipped. On the same reel are "Artificial Exer-
cise," "A Snail Race Under Water," "Growing Pineapples Un-
der Glass," and "A Winter Outdoor Pageant in California."
March 17, 1917
THE MOVING PICTURE WORLD
1791
Bluebirds in Reserve
A Goodly Number of Excellent Features Ready for Release.
WITH three attractions scheduled for April, the stock upon
which Bluebird may draw to compile the list for that
month comprises many excellent features, including plays
in which Ella Hall, Dorothy Phillips, Myrtle Gonzalez, Mary
MacLaren and Franklyn Farnum will be featured.
Mary MacLaren has been directed by Charles Swickard in
"The Plow Woman," a feature based on a story written by
Eleanor Gates, dealing with life among the Dakota home-
steaders. Harry De More, L. C. Shumway and Clara Horton
will be principals in Miss MacLaren's support.
Aaron Hoffman's story, "The Clock," prepared for the screen
by Maie B. Havey, has been directed by Wm. Worthington.
with Franklyn Farnum and Agnes Vernon playing the leading
roles. "Flowers of Doom," a Rex Ingram production, featuring
Wedgewood Nowell and Sien Far, is ready to be scheduled.
Sien Far is a clever Chinese actress, very pretty, and lending
a link of correctness to the Chinese atmosphere of the attrac-
tion.
Jack Conway has directed Ella Hall, in "Pawned," a flve-
reeler based on a story by Constance Crawley and Arthur
Meade. Maie B. Havey prepared the scenario. Antrim Short,
clever impersonator of juvenile characters, Walter Belasco.
Marshall Mackaye, George Pearce and Jack Conolly will be Miss
Hall's principal supporters.
Lynn F. Reynolds, who produced "Mutiny," the Bluebird
current at the New York Rialto, has prepared another feature
of the "near to nature" sort entitled "The Code of the Klon-
dyke," in which Myrtle Gonzalez, Val Paul and George Hernan-
dez will be the featured players.
From these attractions a selection will be made to complete
the April program for Bluebird, following Violet Mersereau, in
"Susan's Gentleman," April 2; Wedgewood Nowell and Gypsy
Harte, in "The Pulse of Life," April 9, and Dorothy Phillips in
"The Girl in the Checkered Coat," April 16.
"HEART'S DESIRE" FOR MARIE DORO IN APRIL.
Marie Doro's next screen appearance following "Castles for
Two," which is scheduled for release by Paramount on March
8, will be "Heart's Desire," which was prepared for the screen
by Eve Unsell.
Miss Unsell has contributed several notable scripts and stories
to Famous Players-Lasky releases. She is the author of "The
Long Trail," in which Lou-Tellegen appears with Mary Fuller.
Among her most recent adaptations for the screen are "The
Dummy," by Harvey J. O'Higgins and Harriet Ford, in which
Jack Pickford is the star; "The Fortunes of Fifi," a Molly Elliott
Seawell play starring Marguerite Clark, and "Heart's Desire,"
which is scheduled for release by Paramount on April 12.
"CASTLES FOR TWO" SHOWS MARIE DORO.
tt/^ASTDES FOR TWO," which was written especially for
VjMarie Doro by Beatrice De Mille and Leighton Osmun, gives
the popular Lasky-Paramount star an unusual opportunity,
as it presents her in the role of a wealthy American girl of Irish
descent.
This delightful romance is rendered all the more effective by
engaging a number of children to play the roles of fairies, and
f . . 7**?-
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Scene from "Castles for Two" (Lasky).
by the employment of an interior decorator to design all the
interior settings for this production. Although the interior
decorator has been permanently engaged by the Lasky company,
this is the first production in which his art will be displayed
upon the screen.
Director Frank Reicher chose as supporting cast for Miss
Doro a number of prominent players, among them being Elliott
Dextor, Mayme Kelso, Horace B. Carpenter, Billy Elmer, Jane
Wolff, Harriet Sorenson, Lillian Leighton and Julia Jackson.
"ENVIRONMENT" (Mutual).
James Kirkwood, author and director of the newest Mary
Miles Minter production for Mutual, "Environment," is inter-
polating an abundance of human interest atmosphere.
"Environment" is a New England romance, and one street
scene with the little village church at the end looks as if it had
been lifted bodily from the green hills of New Hampshire.
There is also some clever "small town stuff" introduced in
views of a street merchant selling magic soap and proving its
Scene from "Environment" (Mutual).
value by shampooing the head of a street urchin for the benefit
of his prospective buyers. There is also a friendly game of
"pitchin' horseshoes" between the village champion and his
rival, and the funny capers of the village "cut-up" will furnish
many a laugh.
LUCAS COMPANY ISSUES 1917 CATALOGUE.
The Lucas Theater Supply Company of 158 Marietta street,
Atlanta, Ga., has issued its 1917 catalogue. The book is well
printed on good paper, is freely illustrated and contains 150
pages. In stock are Simplex and Power projectors, Power's
road equipment, Motiograph and traveler's equipment as well
as Edison Kinetoscope D. Listed are full lines of projection-
room accessories, including the bpeedco arc Controller and
the Auto Arc. A most complete index contains a record of all
the devices that may be required by the up-to-date exhibitor
CUB ISSUES ANIMAL COMEDY.
"Jerry's Triple Alliance," the Cub Comedy scheduled for re-
lease through the Mutual on March 15, is an animal comedy, em-
bodying a new line of thought in productions of this kind. It is
a type of picture that has appeal for all people, and one in which
children, in particular, will find much to interest them.
Scene from "Jerry's Triple Alliance" (Cub).
The story revolves around Jerry, played by George Ovey, who
is madly in love with Tiny. She reciprocates his affections, but
father steps in and tells her she must marry Bill, who, unknown
to him, is a bad man.
The efforts of the elephants are a novelty and unusually in-
teresting and amusing, and because of this fact and the general
excellence of the subject, it is expected that this picture will be
much in demand.
1792
THE MOVING PICTURE WORLD
March 17, 1917
Selznick Makes Quick Deal
In Five-Minute Transaction He Buys Greater New York
Rights to "Enlighten Thy Daughter."
QUITE a new departure was instituted in the way of buy-
ing- an independently exploited film production this
week when Lewis J. Selznick purchased, at a price said
to exceed $35,000, the rights in Greater New York for the film
play "Enlighten Thy Daughter." The transaction was con-
summated with one interchange of letters between Henry J.
Brock, president of The Enlightment Photoplays Corporation,
and Mr. Selznick.
Mr. Selznick, through his field staff, learned that almost
every exhibitor approached was open to a booking on "En-
lighten Thy Daughter," and had unquestionably fortified him-
self thoroughly in the matter of learning the sentiment toward
this picture before arranging to secure same.
At the conclusion of the engagement of the picture at the
Park theater, Mr. Brock was offered no less than twelve weeks
o* week stands for the picture and extremely high rentals, even
for New York City, and it is intimated that Mr. Selznick's
field men covered the Greater New York territory and were
tentatively offered over three hundred days' bookings and
exceptional rentals and that upon the reports of the men Mr.
Selznick met Mr. Brock for luncheon at the Astor and closed
the deal within five minutes.
"Enlighten Thy Daughter," during its runs at the Park the-
ater, attracted sufficient attention in the way of patronage to
require police reserves upon several occasions.
The picture has been indorsed by the General Federation
of Women's Clubs through Harriet Holt Dey, editor of the
Federation organ. This organization has two million and a
half members and it is understood that each member will be
advised of the fact that the Abramson picture has been so
Indorsed.
Release announcements from the Selznick offices will be
.made next week.
"THE QUACKY DOODLES* FOOD CRISIS"
(Paramount).
Does the high cost of living affect Duckland? It certainly
does! Proof of this is given in the 58th edition of the Para-
tnount-Bray-Pictographs, the magazine on the screen.
Think of the responsibility of having to supply food for the
■mouths of two such voracious eaters as little Doodles and
little Daddies! Imagine the grief of a fond father when he
comes to his table and finds there his little family assembled,
expecting to satisfy the appetites of childhood, and find in-
stead nothing but the implements which are customarily used
to transfer food from plate to mouth, but not a morsel of
food to be transferred.
Mother Doodles, that sterling example of perfect motherhood.
Is beside herself to think that her darlings should go one
minute beyond their accustomed time to dine, without their
dinner and poor old Danny Doodles is the recipient of a most
terrific tirade for his neglect to support the family board,
and especially his wife, accustomed as she was in her single
days to the luxuries accorded to the daughter of the famous,
not to say wealthy, ex-Mayor of Duckville.
In righteous wrath Mother Doodles turns her husband out
•of doors with the admonition that no longer will the comforts
of home be his until he brings back with him the proper
■sustenance for his family. With empty purse, but undaunted
heart, our hero wends his weary way in search of food. Neither
the butcher, the baker, nor the candle stick maker will extend
any further credit and the elusive succulent worm is not to
be found.
And yet — the tried and true Danny Doodles, who has a will,
finds a way!
"THE DEEMSTER" POPULAR WITH STATE RIGHTS.
"The Deemster" bids fair to prove one of the best and
■quickest action state rights propositions. Dr. Shallenberger,
president of the Arrow Film Corporation, the producer, states
that he is very much gratified over the interest shown in the
picture. Important territory has been taken, which will be
shortly announced. New York State has been purchased by
Lewis J. Selznick, who states that he considers "The Deemster"
an Ideal special feature proposition and will give it a great
exploitation in this state. Dr. Shallenberger's plan to help
exhibitors in the local exploitation of the picture by placing
his publicity department at their command for co-operative
work is attracting not a little attention among territorial
magnates and exhibitors.
FAIRBANKS LUNCHES STUDIO ASSOCIATES.
The opening: of the new Douglas Fairbanks-Artcraft studio
on We9t Fifty-fourth street, New York, was celebrated by a
luncheon to the studio employes, given by the ever-smiling
screen star. The luncheon was served by the steward of the
Friars' Club In the Fairbanks' dressing room. Among those
who helped to dispose of the food were Arline Pretty, Anita
Loos, Albert Parker, Director John Emerson, Frank Lalor, Busi-
ness Manager John Fairbanks, Jack Scott. Glen MacWilliams,
Cameraman Victor Fleming, Pete Schmid, Artcraft Publicity
"Manager, and Bennle Zeldman, special representative for Mr.
iFairbanks.
"THE PALLID DAWN" (Essanay).
Here is a short production which brings forth a distinctly
original idea. The profligate son of a millionaire weds a chorus
girl. Instead of the girl dragging the youth further into the
mire of dissipation, however, she makes a man of him. Thi»
photodrama is a unit of Essanay's ''Is Marriage Sacred?" series.
The Essanay stock company, including Marguerite Clayton,
Edward Arnold, Sydney Ainsworth, Lillian Drew and Ernest
Scene from "The Pallid Dawn" (Essanay).
Maupain, heads the cast. The scenes are laid principally in
lobster palaces where the gayety of bright light life is revealed
under full steam. There is rapid fire action from start to
finish. The photography is excellent. This production has a
screen time of twenty-nine minutes, and is released through
the General Film Service.
"LITTLE LOST SISTER," K-E-S-E RELEASE.
"Little Lost Sister," a Selig Red Seal play, adapted by Gilson
Willets from Virginia Brooks' world-famous book and stage
play of the same name, is the latest release announced in
K-E-S-E service. The Selig production is said to present a
-vital question in an impressive yet inoffensive manner. What
becomes of little lost sisters? How can they again be safely
guided into the straight and narrow, way? What action can
be taken so that there will be no little lost sisters? These
and other absorbing questions, it is said, are handled la an
impressive way.
Among the stars who appear in "Little Lost Sister" can b«
named Vivian Reed, George Fawcett, Bessie Eyton, Eugenie
Besserer, Will Machin, Al. W. Filson and others.
The Selig Company states that every mother should see to
it that her daughters view the production, "Little Lost Sister.'
The K-E-S-E exchanges report that many exhibitors are mak-
ing inquiries regarding the production and that it promlei s
to become a very popular production.
McClure
last of
SEVENTH SIN IN SEVEN REELS.
Because of the enormous size of the production
Pictures has decided to release "The Seventh Sin
Seven Deadly Sins, the series of features, In seven reel* in-
stead of five.
Ann Murdock, Holbrook Blinn, Nance O'Neil, Charlotte
Walker, Shirley Mason, H. B. Warner and George Le Guere are
presented in this photo-spectacle, which tells a complete story
of a young girl's life, from girlhood to motherhood.
The story of "The Seventh Sin" is a mystery and the secret
will be kept until the first showing of the drama. McClure
Pictures divulges only the fact that it is the biggest of all
Seven Deadly Sins and brings the series to an end with a fea-
ture of tremendous drawing power and appeal.
JOHNS-MANVILLE MOVES INTO NEW QUARTERS
AT LOUISVILLE.
After March 15 the Louisville branch of the H. W. Johns-
Manville Co. will be located at the corner of Fourth avenue
and Guthrie street, Louisville, Ky., In the new building erected
by the Speed Realty Co.
This building provides a frontage on Guthrie street which
is in the very centre of the retail district of Louisville.
Mr. A. H. Voigt will be in charge of this offlce and will
have under him a corps of salesmen who in these new and
large quarters will be able to give even bigger and setter
Johns-Manville service to the buying pabllc of Louisville and
surrounding country.
March 17, 1917
THE MOVING PICTURE WORLD
1793
Two Features on Paramount Pictures
Pauline Frederick as "Sapho" and Wallace Reid and Myrtle
Stedman in "The Prison Without Walls" for
the Week of March 12th.
THE long heralded photodramatic production of the famous
play "Sapho" will be presented to motion picture lovers
»y Paramount as the chief feature of their program for
the week of March 12th. Pauline Frederick, whose fame of
characterizations of this type is without parallel, will play
the title role. The production was made by the Famous Players.
The other feature to be released the same week will be "The
Prison Without Walls," in which Wallace Reid and Myrtle
Stedman co-star.
"Sapho" is Miss Frederick's greatest character interpreta-
tion since she adopted the screen for her histrionic work, and
in th© making of this photoplay, Director Hugh Ford carefully
avoided the darker side of the tale, which is from one of the
best known works of the famous French author, Alphonse
Daudet, and has taken care to introduce a bit of humor to
lighten some of the dramatic parts of the picture. Miss
Frederick's characterization will linger in the minds of the
people as one of the very greatest of screen achievements.
In support of Miss Frederick there will be the following cast,
including Frank Losee as Caoudal, John Sainpolis as Dejoie,
Pedro do Cordoba as Flamant, and Thomas Meighan as Jean
Gaussin.
"The Prison Without Walls" is one of the most exceptional
Lasky productions that has ever been given to photoplay lovers,
and is a wonderful starring vehicle for Wallace Reid and Myrtle
Stedman, who are surrounded by a cast of exceptional players
including William Conklin, James Neill, Billy Elmer and Ca-
mille Ankerwich. The picture was directed by E. Mason Hopper,
the scenario written by Beulah Marie Dix from the story by Rob-
ert E. MacAlarney. This production gives both Mr. Reid and
Miss Stedman a wonderful opportunity for the displaying of
their inimitable talents.
The program for this week is surrounded by three exceptional
short reel features, including the 57th edition of the Paramount-
Bray Pictographs, the magazine-on-the-screen, in which there
are four unique subjects; the 58th of the series of "Weekly
Trips Around the World," personally conducted by Burton
Holme6, the world's greatest traveler, in which he takes his
fellow-journeyers to the Great Glacier in Canada, and a Klever
Komedy entitled "Flivvering," in which Victor Moore is starred.
In this edition of the magazine-on-the-screen, there is also
plotnred the industrial Paradise that has been made possible
by the late Elbert Hubbard, and whose work is now being
carried on by his son, Elbert Hubbard, Second. This picture
takes the audience through the little Roycrofter community
in East Aurora, N. Y., and is one of the brightest places in the
United States, and shows how the remarkable products turned
<M»t are made, picturizing the beautiful products in hammered
brass and silver, the remarkable hand-tooling leather, their
printing shop, and what spirit prevails to make it an ideal
industrial community.
Bobby Bumps, in the Pictographs, adopts for himself a turtle,
and furnishes a very good laugh, adding materially to the value
of the release in which there is also found a bird-land romance,
a remarkable picture of the eternal triangle in bird-land, and
which was obtained by accident by the Pictograph camera man.
Btirton Holmes, in his travels last Summer secured some of
the most wonderful pictures of Canada, one of which is now
•onceded to be a remarkable picturization of the Canadian Great
Glacier. It was while obtaining these pictures that Mr. Holmes
nearly lost his life by slipping on some snow and falling into
a rarine, only being saved by the timely efforts of his as-
sociates.
"Flivvering" is Victor Moore's latest comedy. That is the
decision of all the people who have so far seen this subject,
giving him an opportunity of doing some of the cleverest work
he has ever done on the screen.
"INTOLERANCE" OPENINGS.
Hie St. Louis engagement of D. W. Griffith's "Intolerance"
commenced most auspiciously at the Garrick theater, Sunday
night, by opening to a crowded house seconded by an advance
■ale that indicated that vacant seats would be at a premium
during the first week.
Mr. Griffith, who went on there for the opening, was greeted
on his arrival by Mayor Kiel, who entertained him at dinner
Sunday. On Monday, Mayor Kiel put aside his official cares to
personally show Mr. Griffith the points of interest in and about
St. Louis. Governor Gardner, of Missouri, was one of the many
notables present at the opening performance.
The London season of "Intolerance" is officially scheduled to
commence April 7, at the Drury Lane theater.
In May, the rapidly becoming famous spectacle will be shown
in Buenos Aires, Argentine.
The second Australian organization opened its season at the
Theater Royal, Melbourne, last Saturday night.
"A, PEARL OF GREATER PRICE" (Selig).
"A Pearl of Greater Price" is the latent of the Selig feature
films to be released in regular service of General Film Com-
pany. It is a gripping drama of social life, produced by Otis
B. Thayer, from the story written by Arthur Leeds. The play
is enacted by the new Selig stock company, and carries an
absorbing mystery, which is unrevealed until the end of the
story. Beautiful sets, a capable cast of players, a strong story
Scene from "A Pearl of Greater Price" (Selig).
replete with exciting episodes, good photography and unusual
lighting effects leave nothing to be desired.
"Over the Garden Wall" is the second of a group of come-
dies being released in General Film program by the Selig
Polyscope Company. It tells the story of John Jones, a wid-
ower, and his son, Tom, and of a stone wall that separates
his garden from that of his neighbor, Mary Brown, a maiden
lady, and her niece, Alice. It is a case of love at first siglit
for Tom and Alice, and John Jones and Mary Brown also suc-
cumb to the love magic seemingly circulated by the garden
wall. There is an all-star cast of well known laugh makers
in this comedy, including such artists as John Lancaster, Lyl-
lian Leighton, Wm. Scott and Elsie Greeson.
SUPER FEATURES, LTD., PURCHASE CANADIAN
RIGHTS TO "THE WHIP."
The largest sum ever paid for the Canadian rights to a feature
picture, it is said, was paid to the Paragon Films, Inc., by the
Super Features, Ltd., for the rights to "The Whip" in Canada.
The price paid is $25,000. The transaction was closed in record
breaking time by General Manager L. C. Stevens, of the Super
Features, Ltd., and William A. Brady, who acted for the Paragon
Films, Inc.
The Super Features, Ltd., plan the most extensive advertising
campaign ever laid out for a picture in the Dominion, and un-
limited bookings have been made for "The Whip" in Toronto,
Montreal, Winnipeg and Vancouver.
The fact that "The Whip" was played throughout the Dominion
in the major cities has only caused an unusually heavy demand
on the part of Canadian exhibitors in the smaller cities where
the play was never seen. It is very likely that Super Features.
Ltd., may organize several touring organizations to present
"The Whip."
MUTUAL TO RELEASE "JIMMY DALE" SERIES.
"Jimmy Dale, alias the Grey Seal," a series of sixteen two-
reel detective story pictures, each complete, is to be released
by the Mutual Film Corporation, beginning March 23. The
announcement comes from the Chicago offices of President John
R. Freuler of the Mutual following a series of conferences and
negotiations between the Mutual and Jules Bernstein, vice-
president of the Monmouth Film Corporation, which produced
the Jimmy Dale series.
The star is E. K Kincoln, who appears in the title role, to-
gether with Paul Panzer, Edna Hunter and Doris Mitchel. The
stories, now oeing published in book form, are by Frank L
Packard, a celebrated Canadian author.
The series will be released, a two-reel story a week for six-
teen weeks, beginning March 23. A full line of exhibitors' aids
will be issued by the service departments of the Mutual.
Chaplin Takes and Makes "The Cure."
T»e> title of Charles Chaplin's next production, which is No.
1* s< the series he is producing for Mutual, was announced as
"The Health Resort." The title has been changed to "The Cure."
Fox Releases "A Tale of Two Cities."
"A Tale of Two Cities," a superb screen adaptation of Charles
Dickens' wonderful novel, will be released by Fox Film Cor-
poration as a super de luxe production for the week of March 12.
William Farnum, in the double role of the soft-spoken, aris-
tocratic Charles Darnay and the devil-may-care, dissolute Eng-
lish barrister, Sidney Carton, has never done such masterly act-
ing in his entire career in the spoken or silent drama.
Frank Lloyd, who directed Mr. Farnum's first super play. "The
Price of Silence," was in charge of filming the Dickens' story.
1794
THE MOVING PICTURE WORLD
March 17, 1917
Russell Heads Mutual Program
"My Fighting Gentleman" Features Him in a Southern Story
—Other Good Subjects for Week of March 12.
WILLIAM RUSSELL gets the spot light in the productions
of the Mutual Film Corporation announced for release the
week of March 12. "My Fighting Gentleman" is the play
in which Mr. Russell is starred. The plot of the story is
written around the stirring days of the Reconstruction period
of the South, when the impoverished scions of the ante-bellum
splendor wer« in conflict with avaricious "carpetbaggers" and
the newly-enfranchised negroes. William Russell, as the son
of the landowner, takes, a prominent part in the regeneration
of that part of the South which is his home.
The photoplay is replete with amusing sidelines and "at-
mosphere." Human interest bits are found in the negro charac-
ters incidental to the play, while the suggestion of the South
of fifty years ago is admirably carried out in full, not only In
furnishings, but in the characters themselves.
Edward Sloman, who directed the picture, has succeeded in
obtaining some very unusual scenes. Prominent among these
are the chase through a swamp with bloodhounds on the trail
of a fugitive and a glimpse of the main street of a Southern
village on election night.
Francelia Billington makes her first appearance under the
American banner in "My Fighting Gentleman," in which she
plays the leading role opposite Mr. Russell. Jack Vosburgh
plays the "heavy," while Lucille Ward, Clarence Burton, Harry
Von Meter, William Carroll and Sid Algier furnish strong sup-
port.
No. 9 of the "Adventures of Shorty Hamilton" series, "Shorty
Trails the Moonshiners," will also come to the screen on March
12. The story is laid in the mountains of Kentucky. The moon-
shiners operate in a roadhouse, where their whisky is con-
cealed in what appear to be gas pipes, and they carry on a
big business under a sign which announces that they dispense
soda water and soft drinks. There is a very ingenious trap
set for revenue officers who come sneaking about, which drops
them into an aqueduct leading into a reservoir from which there
is no outlet. Shorty and Anita manage to evade this trap and
succeed in bringing the moonshiners to justice.
"Outwitted" is the title of the "Girl Reporter" story to be re-
leased this week. The story is a warning to young men on
several points. First, if you have to be married on a certain
date, do not forget the date. Second, if you want to get mar-
ried, there are lots of easier ways than putting an advertise-
ment for a wife in the newspapers and having all the married
females in the country descend upon you. Third, if you must
advertise, don't make the request for a wife "under urgent cir-
cumstances," or you will also be bombarded with reporters out
after a good story.
The regular weekly offering of "Mutual Tours Around the
World" comes on Tuesday, March 13. A sharp contrast is
shown in the scenes depicting Koursk, a Siberian frontier vil-
lage, and the oasis of Gabes on the edge of the Desert of Sahara.
It will come as a surprise to those who regard Siberia as a
land of ice and snow, squalor and convict misery, to find the
citizens of Koursk well dressed and the town itself evidently
very prosperous. In Koursk will be found camels harnessed
and doing the work of horses. A picture is also shown of the
fishing rod market at Ouralsk, a small Siberian village.
The village and oasis of Gabes is one of the most interesting
places in all Tunis. The pictures show the typical industries
of the natives, raising millet and dates, making urns and weav-
ing cloth.
Wednesday, March 14, brings the Mutual Weekly, in the com-
pilation of which all corners of the world are searched by
Mutual-Gaumont cameramen.
"See America First" is also ready on this day. This week a
trip is made up the Mississippi River from New Orleans to
Baton Rouge.
On the same reel is a Gaumont Kartoon Komic, animated
for the screen by Harry Palmer. It is called "They Say Pigs Is
Pigs." This is a picture of the humorous adventures of a string
of sausages which are stolen from a butcher shop by a dog.
purloined from the canine by a cat, and eventually turned nto
pigs in a miraculous fashion.
The Cub Comedy for Thursday is "Jerry's Triple Alliance."
This marks the seventy-third Cub Comedy in which George
Ovey has appeared. A number of lions and tigers are numbered
among the props in this comedy and assist Ovey in producing
the big laughs.
On this day also is released "Reel Life" No. 46, which shows
the new police club-rifle, a weapon of deadly precision almost
instantly contrived from the officer's revolver and a special
club. "Making the Cactus Useful" illustrates how this plant
can be utilized for fodder for cattle, making rubber gum,
candy, phonograph needles and the Mexican intoxicating drinks.
"The Fluid of Life" gives some wonderful microscopic studies
of the blood. "Gold Mining in Alaska" shows the various
methods used in the far North — beach mining in a "rocker,"
sluice method, dredging and hydraulic mining.
The American Company contributes two one-reel dramas,
ready Friday, March 16. The first of these is "A Ram-Bunctious
Endeavor," starring Wallace Reid and Vivian Rich, and the
second is "The Lonesome Mariner," in which Ed C6"xen plays
the principal role.
The Vogue comedy scheduled for March 17 is "A Matrimonial
Shock." In this two-reeler Lillian Hamilton, who has long sup-
ported Ben Turpin and Paddy McQuire, is featured for the first
time. The locale is In and about a very exclusive summer
resort hotel at which Lillian Hamilton is staying, accompa-
nied by her colored maid. The fun is found in the many com-
plications arising from the checkered love affairs of both Lil-
lian and the maid. Owen Evans, Larry Bowes and John Oaker
help the fun along in this comedy.
Cohan's First Picture Finished
Famous Star Completes Work on "Broadway Jones" — Di-
rector Joe Kaufman Making Final Preparations
for Public Presentation.
WITH the staging of several exteriors in and about Times
Square last week, George M. Cohan finished his activities
in connection with the initial Cohan photoplay to be re-
leased by the Artcraft Pictures Corporation. The work of cut-
ting and assembling the film is now being supervised by Di-
rector Joe Kaufman, and it is expected that the entire produc-
tion will be completed and ready for exhibition in a week,
although it will not be released until March 25, following Mary
Pickford in "A Poor Little Rich Girl," which will be publicly
shown commencing March 5.
Mr. Cohan's selection of "Broadway Jones" from his many
stage hits as his initial screen vehicle immediately evidenced
the seriousness with which he took up his new work. His
greatest of all stage successes, "Broadway Jones," offers an
admirable screen subject with its rapid-fire theme, its many
humorous situations of the George M. Cohan variety and its
continuous action. A delightful story of a young man tired
of the small village is effectively presented, displaying in it a
moral that is readily apparent, although it is anything but a
sermon. As described by one of the first nighters, "It is like
sweet medicine; it does good and tastes good."
Everyone who has seen the work of the star is most en-
thusiastic over the production and that "Broadway Jones" as a
photoplay will easily register a greater success than even
the original play and book is freely predicted.
NORMA TALMADGE IN "THE LAW OF
COMPENSATION."
Norma Talmadge's next Selznick-Picture, "The Law of Com-
pensation," is a tremendous drama of modern American life,
striking right at the heart of the restless, nervous core of social
conditions. The story, written especially for Miss Talmadge by
Wilson Mizner, deals with problems and circumstances that are
brought forcibly to public attention, day after day, in newspaper
stories and divorce court records. The basis of the drama is the
failure of many women to understand the demands made by the
strenuous business world upon their husbands, and the failure
of the husbands at the same time to realize the inevitable result
of neglecting their homes.
In "The Law of Compensation" Miss Talmadge is seen as the
wife of a business man, considerably her senior, who becomes
infatuated with his younger business associate. The husband
discovers the truth and demands that the wife make a final
choice between them. She chooses her lover, leaving her hus-
band and child to go with him. After a divorce, the wife marries
Trevor, only to find his affection suddenly waning, as the law
of compensation takes effect, and he finds his ambitions served
by engaging in an affair with another woman. There is a dra-
matic scene, and Trevor deserts his wife, just as she is about
to become the mother of his child. In despair she writes to her
first husband of her predicament, and he hurries to her, reach-
ing her side just before she dies. Enraged, the husband seeks
out Trevor, and after a fight kills him. He tells the court his
story and is acquitted.
Joseph M. Schenck has spared no expense to make this pic-
ture a worthy companion to "Panthea," and has provided an
excellent cast and luxurious settings for the production, -which
will be ready for release in a few weeks.
SELIG PICTURES ON G. F. PROGRAM.
William N. Selig has announced his two latest releases in
General Film Company's regular service. They are entitled "A
Question of Honesty" and "Everybody Was Satisfied." "A Ques-
tion of Honesty" is a multiple reel drama that convincingly
proves honesty is the best policy. There is an exceptional cast
of players, and the story abounds in exciting episodes and a
succession of gripping climaxes it is said. The Selig Company
also says the photography and scenic effects are away above
the ordinary.
Another of the Selig one reel comedies is announced, with the
title "Everybody Was Satisfied." The comedy is said to be
distinctive, presenting a bonafide plot and merry action. In-
cluded in the cast are such laugh makers as John Lancaster,
Lillian Leighton, Irene Wallace and William Scott.
The Selig Company has been releasing a series of good one
reel farce comedies, for it is said the supply of comedies is not
large. The exhibitors are said to be booking these comedies,
thus proving the assertion that good comedies of shorter length
are longed for. The story of "Everybody Was Satisfied" has to
do with an eccentric bachelor possessing millions, who out of
charity gives a hobo a suit of clothes. The hobo is mistaken
for the millionaire, and then things happen. There is a double
love affair running through the comedy.
March 17, 1917
THE MOVING PICTURE WORLD
1795
Art Dramas' Releases tor Two Months
Jean Sothern, Alma Hanlon, Edwards Ellis, Anna Q.
Nilsson, Walter Hitchcock, Edith Hallor, and Leslie
Austin Featured in Forthcoming Productions.
FOLLOWING the election of new executive officers and the
closer association of the producing factors of the program,
Art Dramas, Incorporated, has announced its releases for
two months, beginning with the company's policy of quality
productions, based on unusually interesting and dramatic stories
and acted by capable casts, will be strictly adhered to. The
forthcoming productions include the picturizations of two well
known books, a Broadway success of the legitimate stage, and
five original stories. Emile Zola, the eminent French author,
Ashley Miller, Lawrence McCloskey, Louis Reeves Harrison
and other authors of equal note are responsible for the stories
that are to be picturized by Art Dramas. The releases are:
March 1, "Pride and the Devil," featuring Alma Hanlon; "The
Cloud," featuring Jean Sothern; March 8, "A Man and the
Woman," featuring Edith Hallor and Leslie Austin; March 15,
"The Law That Failed," featuring Alma Hanlon and Edward
Ellis; March 22, "The Dragon Fly," featuring Anna Q. Nilsson;
March 29, "Whose Hand?" featuring Alma Hanlon and Edward
Ellis; April 5, "The Fraud," featuring Jean Sothern; April 12,
"Without the Law," featuring Edith Hallor; April 19, "The
, Swinging Gates," featuring Anna Q. Nilsson.
"Pride and the Devil," by Lawrence McCloskey, is an Apollo
production, directed by Richard Ridgely, with Pamela Vale, Leo
Delaney and Bigelow Cooper in the principal supporting parts.
Alma Hanlon, the star of the production, is given an unusually
fine opportunity to display her ability in a part that requires
a most exacting characterization.
"The Cloud" was directed by Will S. Davis, the former Fox
director, and will be released by the Van Dyke Film Corpora-
tion. Supporting Jean Sothern, the star of the picture, will
be seen Ogden Crane, Richard Tucker, Arthur Housman and
Franklyn Hanna. The story tells of the sacrifice a woman makes
for the sake of her daughter's well-being, and the still greater
sacrifice the girl makes for her mother's name.
"A Man and the Woman," the next release, is a picturization
of Emile Zola's famous novel, "Nantas," which Madam Blache
adapted for the screen. Madam Blache is also the director of the
production which featured Edith Hallor, a famous beauty and
splendid actress, and Leslie Austin. Miss Hallor is one of the
world renowned beauties of the Ziegfeld-Dillingham "Cocoanut
Grove," at the Century theater, in New York City. "A Man and
the Woman" is a U. S. Amusement Corporation production.
"The Law That Failed," by Louis Reeves Harrison, is an
Apollo picture, and is the next release following "A Man and the
Woman." Edward Ellis, the noted star from the legitimate
stage, makes his debut on the screen in this production, sharing
the stellar honors with Alma Hanlon. This picture contains
a most unusual plot, with a mystery that is sustained until the
end, it is said.
"The Dragon Fly" will have an all star cast in support of
Miss Nilsson, the leading player. Ashley Miller is the director
of the production, which was made at the Erbograph studios.
Some unusual effects surrounding a rather common plot, and a
surprise ending are the outstanding features of this production.
Another mystery photodrama, "Whose Hand?" featuring Alma
Hanlon and Edward Ellis, will be the next Art Dramas. This pic-
ture will also be directed by Richard Ridgely, and Pamela Vail
will be the leading supporting player. The picture is an Apollo
production. The Van Dyke Film Company makes the next re-
lease, "The Fraud," with Jean Sothern in the leading part.
Will S. Davis will also produce this picture, which will be
similar in type to those other Sothern productions which have
been so successful in the past, an admixture of light comedy sit-
uations and heavier drama. The story is said to be quite differ-
ent, however, from any previous Southern vehicle.
The U. S. Amusement Corporation makes the next release,
"Without the Law," which is being directed by Madame Blache.
Edith Hallor is featured alone in this picture, which describes
the lives of two people who live without the pale of man-made
laws. A radical theme is introduced in "Without the Law"
that should attract widespread attention. "The Swinging
Gates," an Erbograph production, with Anna Q. Nilsson and a
strong cast, follows on the Art Dramas program. The story
appeared originally as a serial novel in one of the leading fiction
magazines, and was a "best seller" when it was published in
novel form. Ashley Miller will direct the production of the
photoplay.
UNIVERSAL SERIAL FOUNDED ON FACTS.
"The Voice on the Wire," the new Universal serial, directed
by Stuart Paton, which starts in the week of March 12, is based
upon a novel published some years ago, and written from
his actual experience as a New York police reporter, by Eustace
Hale Ball. Every once in a while we have to take out the old
bromide, "Truth is stranger than fiction," blow the dust off it
and put it into active service again, and this is one of the times
when nothing else will do. The mystery plot of the new serial
is absolutely impenetrable; it is bullet-proof, shell-proof and
bomb-proof. It defies investigation. Yet, according to Mr.
Ball, it is founded upon facts which he picked up during his
experience in New York dailies, and is only the first of a series
all of which had their basis in real events.
"SUSAN'S GENTLEMAN" (Bluebird).
Violet Mersereau will be the star of Bluebird's release for
April 2, appearing in John C. Brownell's screen version of Kate
Jordan's story, "Susaan's Gentleman.' Besides furnishing the
scenario Mr. Brownell assisted Edwin Stevens in the direction
and also acted in the picture. This subject was produced at Blue-
bird's Leonia (N. J.) studio, where Miss Mersereau had previously
created two productions, and she will remain there for some time
to come preparing features for the program. "Susan's Gentle-
Scene from "Susan's Gentleman" (Bluebird).
man" is a romantic drama, with its earlier scenes and finale
located in England, but the major part of the story deals with
American life. Sidney Mason is Miss Mersereau's leading man,
others in the company being James O'Neill, Beverly Barker, Wm.
O'Neill and Robert Congston.
"THE OUTCAST" FOR ANN MURDOCK.
"The Outcast" has been chosen as the first vehicle for Ann
Murdock, under her contract with the Empire All Star Corpora-
tion, the purpose of which is to produce Charles Frohman stage
successes with Frohman casts into motion pictures for release
through the Mutual Film Corporation.
Miss Murdock, who was the first Frohman star to have been
signed by the Empire All Star Corporation and by President John
R. Freuler of the Mutual, has already started work on this
production at the recently acquired Empire-Mutual studios at
Glendale, Long Island. This begins the Empire All Star Cor-
poration's actual producing activities.
"The Outcast" is the work of Hubert Henry Davies, the noted
English playwright. .
The story of "The Outcast" deals with the gradual evolution
of a street waif to a woman of uistinction and polish through
her love for a man. This "gem of characterization," as the play
was called by one of New York's critics, offers exceptional
opportunity to the naive capriciousness and yet the poise of
Miss Murdock.
Dell Henderson, for many years a stage director, has been
appointed Miss Murdock's director. He will supervise the produc-
tion of the entire Murdock-Mutual series.
HOUSE PETERS AND MYRTLE STEDMAN AGAIN
CO-STAR.
House Peters and Myrtle Stedman, who scored such a tre-
mendous success in the Pallas-Paramount picture "The Happi-
ness of Three Women," are to be again co-starred by that com-
pany in "As Men Love" — a society drama written especially for
them by Lois Zellner, author of several big Paramount suc-
cesses. Though this popular pair are sufficient unto themselves
as an attraction, the producers have added Jack W. Johnston and
Helen Jerome Eddy to the supporting cast, thus making one of
the strongest aggregations that have been presented on the
screen.
E. Mason Hopper, who has directed many of the most success-
ful Pallas-Morosco pictures, staged the production which Is
scheduled for release March 29.
Numerous scenes occur in the luxurious cafes which abound
in New York. For the purpose of constructing these scenes
at the Pallas studio, photographs were taken of one of New
York's most gilded palaces, and these were used as a basis for
the settings which appear in the production.
BROCKWELL CAST ANNOUNCED.
The cast of the latest Gladys Brockwell photoplay, which
Richard Stanton is directing at the Fox studios in Hollywood,
Cal., includes, besides the star, Bertram Grassby, Ralph Lewis,
Beatrice Burnham and Carrie Clark Ward. This will be the first
Fox picture in which Mr. Grassby worked. Miss Ward played in
"One Touch of Sin." The story has a psychic theme.
1796
THE MOVING PICTURE WORLD
March 17, 1#17
Dual Subject on Universal Program
Two Western Dramas Head the List for Week of March 12 —
Other Releases Scheduled.
THE Universal Film Manufacturing Company offers on the
program of t tie week of March 12, a decidedly novel and
entertaining release which may have wide influence in the
arrangement of the weekly programs. Instead of the customary
ive-reel Red Feather production, a double attraction is pre-
sented under this brand consisting of a three-reel, heart-in-
terest drama, "The Girl Who Lost," and a two-part Western
drama, "Border Wolves," with the scenes laid in the Southwest.
This constitutes a five-reel combination of two separate and
distinct photodramas by different authors and enacted by dif-
ferent casts. The first part could, without difficulty, have been
stretched to five reels, and the second part to three reels, but
rather than pad out the stories with unnecessary detail and
atmosphere, the Universal officials have hit upon the plan of
offering both subjects in five reels, giving the exhibitor and the
public eight reels of entertainment in five.
"The Girl Who Lost" was written by Calder Johnston, put in
scenario form by Bess Meredyth, and produced by George Coch-
rane with Cleo Madison in the leading role, supported by Roberta
Wilson, Molly Malone, Jack Nelson, Daniel Leighton and Lydia
Titus. "Border Wolves," the biggest western picture ever filmed
In two reels, was written and produced by George Marshall,
from the scenario by Karl Coolidge. The cast includes such
well known artists as Neal Hart, Janet Eastman, Joe Rickson
and L. M. Wells.
The Red Feather double attraction will be released Monday,
March 12. On the same day will appear the Nestor comedy,
"Some Specimens," with Eddie Lyons, Lee Moran and Edith
Roberts furnishing the bulk of the laughs.
Second in importance to the Red Feather double attraction is
the announcement of the release of the first episode of "The
Voice on the Wire," the new Universal serial, founded on the
novel by Eustace Hale Ball and directed by Stuart Payton, with
Neva Gerber and Ben Wilson in the leading roles. This is an
entirely new type of motion picture serial, and promises to be
•ne of the most popular and mystifying serials ever released.
The title of the first episode is the "Oriental Death Punch,"
And the two entire reels is cramful of genuine thrills and ab-
sorbing mystery.
The chief offering for Tuesday, March 13, is the Gold Seal
three-act drama of human frailty, written and directed by
Charles L. Gaskill, with Helen Gardner in the leading role, sup-
ported by an exceptional cast. The other release of this date is
the Victor comedy, "A Woman in the Case," written by Warren
Scsoene and produced by Allen Curtis. The leading roles are
played by Eileen Sedgwick, Ralph McComas and Milton Sims.
Herbert Brenon will appear in the leading role in the Imp
drama, "Sins of a Brother," which will appear on Wednesday,
March 14. He is supported by William Shay and other noted
players. The Laemmle drama in two acts, "Where Glory Waits,"
with Allen Holubar and Roberta Wilson in the principal roles;
the L-KO comedy, "Summer Boarders," featuring Hank Mann,
and the Universal Animated Weekly, are the other Wednesday
releases.
"Dorothy Dares," a Victor two-part comedy, written and pro-
duced by Ruth Stonehouse, who also plays the leading role, is
the feature offering for Thursday, March 15. The other release
of this date is the Big U drama, "For Honor's Sake."
The second of the George Bronson Howard series, "The Perils
•f the Secret Service," entitled "The Clash of Steel," featuring
Kingsley Benedict, will appear Friday, March 16. The Universal
Screen Magazine No. 10, and the L-KO comedy, "Love on
Crutches," with Hank Mann, will also appear on Friday.
The Bison reel Western comedy drama, "Roped In," written
and produced by George Marshall, scenario by W. B. Pearson,
with Neal Hart in the principal role, is the feature release of
Saturday, March 17. Others in the cast are Countess Du Cello,
Tom Grimes, Bud Osborne, Bill Gillis. The Joker comedy, "Art
Aches," featuring Gale Henry and William Franey and the
Laemmle drama, "Racing Death," with Robert Leonard in the
leading role, are other Saturday offerings.
On Sunday, March 18, will appear the Big U two-part Indian
drama, "The Hidden Danger," with Mona Darkfeather, and the
Powers split reel, "The Mystery of the Forbidden City," a
Dorsey educational.
"The Vault of Mystery," the twelfth episode of "The Purple
Mask," with Grace Cunard and Francis Ford, will be released
during the week.
ZOLA'S "NANTAS" CHANGED TO "A MAN AND THE
WOMAN."
"Nantas," the famous novel written by Emile Zola, is being
picturized by Madam Blache, of the U. S. Amusement Corpora-
tion, for release on the Art Dramas program under the name
"A Man and the Woman." The change was made because of
the prejudice against productions bearing proper names, and
also because the original title had no particular meaning ex-
cept to those who have read the book. Edith Hallor and Leslie
Austin have been engaged to portray the leading characters
1b the picture.
Leslie Austin, who is to be co-starred with Miss Hallor in
"A Man and the Woman," is well known to theatergoers of
hoth the spoken and the silent drama. He was featured for
a long time in Lubln productions, and more recently on Broad-
tray in a legitimate production.
"THE MEETING" (Mutual).
In "The Meeting," the eleventh story of the Mutual-Niagara
series, "The Perils of Our Girl Reporters," Zena Keefe, as the
newspaper woman, portrays a type which is quite familiar in
the business world — that of a woman who finds her marriage a
failure and attempts to support herself and regain her self-
respect and happiness by plunging into business.
The story revolves around an Enoch Arden plot of the woman,
who, hearing of her husband's death, marries again, and just
when she has at last found the happiness she sought, is con-
fronted by the man she believed dead.
W. H. Turner, who has played the villain all through the "Girl
Reporter" stories, has a double characterization in this picture.
First he appears as the gentleman crook, suave, well-dressed
and, to all outward appearances, an upright citizen and a per-
fect gentleman, but in reality gaining his livelihood by burglary.
Later, a victim of drink, he becomes the ragged, bedraggled
tramp, with no spark of manhood left in him. Mr. Turner's ex-
traordinary facility in facial expression is remarkably well
demonstrated in these characterizations. Apparently using only
his eyelids to convey the impressions he wishes to create, he
runs the gamut of villainous emotions in complete and con-
vincing fashion.
Arthur Matthews, who is usually the hero, also plays a crook's
part in "The Meeting," and makes a most uncanny and conrinc-
ing villain. He is a blackmailer, and not only wields his power
over the woman who has at last found contentment in a second
marriage, but also threatens the husband with an unknown
power which he claims to hold over the wife.
GENERAL FILM'S THIRD "WAR" RELEASE.
The third part of "The Battle of the Somme," the first episode
of General Film Company's great series of Official Government
pictures of "The War," is even more thrilling than the first two
parts. Under the hottest fire an intrepid soldier is shown at-
tempting to rescue a wounded comrade. Shrapnel is bursting
everywhere and the soldier darts out under a withering ire
from German machine guns. He has not gone far when he
falls, a victim of the Teutons. Another hero rushes out, reaches
his fallen comrade, raises him to his shoulder and dashes back
to the trench safely. For this act of superb heroism he is
later awarded the Victoria Cross. British engineers are de-
picted mining a German trench. They place a charge of iye
tons of dynamite. Then a picture is shown of the explosion.
Hundreds of tons of earth, men and trench equipment are
hurled into the air, some falling perilously near the camera.
After the explosion nothing is left but the crater of the explo-
sion, a great hole more than forty feet deep.
WARWICK'S NEXT "THE SILENT MASTER."
"The Silent Master" has been chosen as the title for Robert
Warwick's second Selznick picture offering now nearing com-
pletion under the direction of the famous Frenchman, Leonce
Perret. This is an adapation of E. Phillips Oppenhelnt'a bi-
zarre novel of adventure, "The Court of St. Simon."
The story of "The Silent Master" concerns the adventures
of an eccentric young man of wealth who affiliates himself
with a band of Apaches of the Parisian underworld for the
purpose of righting the wrongs overlooked by the courts of
law. This secret tribunal is known as "The Court of St. Simon"
and the offenders brought before it are tried and punished
with the lash.
Among those in the cast are Miss Olive Tell, who has often
been spoken of as the most beautiful woman on the American
stage; Miss Anna Little, the former American and Triangle
favorite; Donald Galaher, Valentine Petit, George Clarke,
Juliette Moore and Henri Valbel.
Electric Current
lor
THEATERS
PORTABLE UNITS
for
Traveling Circuit Shows
Write for Bulletin M10
Storage Batteries not re-
quired
Progressive Agents Wanted
LANGSTAPT- MEYER CO., Appleton, Wis., U.S.A.
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OULU FREE TRIAL
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CCtO KING ?."CrFN CC..AL. L'S.OKLA.
March 17, 1917
THE MOVING PICTURE WORLD
1797
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Trade News of the Week
GATHERED BY OUR OWN CORRESPONDENTS
§^
Author Manages Theater Chain
Boston Newspaper Woman to Manage a Chain of Twelve Picture and Vaudeville
Theaters — Mildred Champagne, Radcliff Graduate and Author in Several Dif-
ferent Fields, Is Also Business Woman of Ability.
From J. J. Phillips, Photoplay Editor, Boston Journal.
BOSTON, MASS.— Miss Mildred Cham-
pagne, the brilliant and versatile
young author, playwright and newspaper
woman, has recently become the manager
of a chain of twelve moving picture and
vaudeville theaters all ovor New England,
of which the Scenic Temple, at Berkeley
street and War-
ren avenue, is the
Boston house.
The Scenic Tem-
ple will hence-
forth be known
as the M i Id r e d
Champagne thea-
ter, as will the
other New Eng-
land houses.
Miss Champagne
is a Radcliffe girl,
and since her
graduation has
traveled exten-
sively. She is an
expert linguist
and musician and
has written popu-
lar songs, musical
comedies, as well
as philosophical
books, magazine
articles and travel
Mildred Champagne, sketches. She has
written four plays, all of which have ap-
peared on the local stage, and are now
touring the country. These are to ap-
pear later on the screen. Miss Champagne
created the popular "Talks on Love and
Sentiment" in the Boston Post, and has
-conducted the column for some time.
Miss Champagne Is familiar with the
theater, as playwright, producer and
manager, and her talent and originality
will be applied to her series of theaters.
In addition her work at the theater
Miss Champagne finds time to devote to
a music publishing house which she owns
and a chain of the most fashionable
dancing schools, and her "Love and Sen-
timent" talks are syndicated to forty
newspapers.
"I want, as far as possible," said Miss
Champagne recently, "to get in personal
touch with my audiences. I intend to ap-
pear upon the stage of my theaters from
time to time, to have confidential chats
with my patrons, to find out what sort
of entertainment they really desire, and
I want every one of my theaters to as-
sume something of the aspect of a neigh-
borhood club.'
Every picture shown at Miss Cham-
pagne's theaters will be personally se-
lected, and the best and highest priced
stars in moving pic.ures will be shown.
la connection with the Mildred Cham-
pagne theaters Miss Champagne is train-
ing a select number of players to appear
In one act plays, musical comedies, and
excerpts from operas. They will be known
as tie Mildred Champagne players and
•will appear •Tory week In Boston smd
then be sent upon the New England cir-
cuit. Miss Champagne believes in New
England talent and has recently organ-
ized the Mildred Champagne Dramatic
School, where she plans to give it a
chance to develop.
Frances Nelson Entertained at Park.
Boston, Mass. — Frances Nelson, the
Metro star, paid a visit to Boston, Tues-
day, and was entertained by Manager
Soriero of the Park theater where he is
showing "One of Many," in which Miss
Nelson has the leading role. Miss Nelson
is a Boston girl and has a host of ad-
mirers here. The novelty overtures at
the Park are the sensation of Boston,
this week Manager Soriero has arranged
an electrical overture in which the de-
minutive Anna Farney, the nine year old
society dancer, has an important part.
Manager Soriero says that business is
great despite the h. c. 1., the war and Lent.
Harry Jewel with State Rights People.
Boston, Mass. — Harry Jewel is now on
the road for the Eastern feature film com-
pany of Boston, selling "Satan," "Glory,"
"Defense or Tribute," "Are Passions In-
herited," "Ireland a Nation," and other
features distributed by this company. Mr.
Jewel was formerly with the Union film
company of this city.
Globe Features Buys War Film Right.
Boston, Mass. — A private run of the war
films photographed by Donald Thompson
of the staff of Leslie's Weekly were given
at the Park theater, Tuesday morning,
February 15, by the Globe feature film
company of Boston. Manager Segal of
the Globe has bought the state rights of
these films for New England.
Fanny Mittenthal's Booking System.
Boston, Mass. — Miss Fanny Mittenthal
of the Boston Metro office, known to over
one thousand New England exhibitors, has
probably the most complicated booker's
job of any girl in Boston, for she books
over ten different kinds of films from this
office together with answering and direct-
ing all correspondence with regard to
bookings. She has evolved a key number
system that simplifies her work and she
is able at all times to tell when an ex-
hibitor has an open date when his con-
tract expires and, in fact, anything that
an exhibitor may want to know about
concerning the films booked from this
exchange. Many of the exhibitors do not
know that Miss Mittenthal is a woman and
she has to stand for a lot of good natured
funmaking in the office as some of the
letters and telegrams come addressed to
her as Mr. F. Mittenthal. She has been
a booker for the Metro office for the last
three years and prior to that she had a
number of years' experience in the film
exchanges of Boston.
Louis B. Mayer Buys "Whip" Right.
Boston, Mass. — It is rumored that Louis
B. Mayer of Metro has secured the New
England rights for "The Whip" at an
enormous figure. This production of that
wonderful melodrama will be awaited with
pleasure by exhibitors and theater goers
at large, as it was a wonderful success
and played to crowded houses in Boston
and New England when on the ligitimate
stage.
S. A. Shirley New General Sales
Manager.
Boston, Mass. — S. A. Shirley has been
appointed sales manager of the New
England General Film office and started
to work in that capacity on Monday, Feb.
26. Mr. Shirley will have charge of the
distribution of ihe General Films in this
territory and is to have a large and In-
creased staff of salesmen to assist him in
this work. Shirley has been with the
General ever since its inception, serving
in about every capacity from booker to
branch manager and sales manager. He
started with the General at the Wilkes-
barre office and comes to Boston from the
branch manager's office in Pittsburgh, Pa.
He has had a wide experience in the film
business and is a strong believer in news-
paper advertising, having successfully
conducted many of the General's sales
campaigns in various parts of Pennsyl-
vania with the assistance of the news-
papers. The present moment the General
Film contemplates large advertising cam-
paigns on many of their features among
which are, "Is Marriage Sacred," the se-
rial, "The American Girl," and others.
J. D, Levine Made Manager of General
Office.
Boston, Mass. — J. D. Levine, who for the
past year has been serving in the capacity
of assistant manager of the Boston Gen-
eral Film office, has been promoted to the
position of office manager. He has been
with the General Film for the past five
years, having come into the film business
shortly after leaving college. He has
many friends in the New England terri-
tory and is well known, for It has been
his business to see every exhibitor in
some part of the distribution of the Gen-
eral's product in this field. Mr. Levine
was born in Newark, N. J., ariaY lived for
a number of years in New Orleans, where
he was employed in the General Film
office there.
New Famous Players Office Opens.
Boston, Mass. — The informal opening of
the new general offices of the Famous
Players Film Company of New England
took place Tuesday, February 27, from
8 a. m. to 5 p. m. These new quarters are
located at 8 Shawmut street, Boston, In
the heart of the film district, and Manager
Harry Asher was busy all day receiving
his many friends among the host of Bos-
ton and New England exhibitors.
Fatty Arbuckle, the latest Paramount
acquisition is expected in the Hub on tha
5th of March and the local office is plan-
ning to give him a grand banquet at the
Copley Plaza hotel, to which will be in-
vited many state and city officials, includ-
ing Mayor Curley. The entire press of
Boston Is to be invited and undoubtedly
this monster merrymaker will hare th«
time of his gay young life.
1798
THE MOVING PICTURE WORLD
March 17, 1917
Maritime News Letter
By Frederick P. Sully, The La Tour, St.
John, N. B.
Isadore Surkes Heads Local Fox.
ST. JOHN, N. B. — Carl N. Crawford, for
the past three years manager of the
St. John branch of the Fox film service,
has been transferred to the Montreal office
of the company, and is succeeded here by
Isadore Surkes, formerly manager of the
Mid-Way theater in Montreal, and for the
past year road man for the Fox forces.
Mr. Crawford opened the Fox office here
three years ago, and during his stay in
the Maritime Province has made a host
of friends who regret his departure, and
yet congratulate him on his well-merited
promotion to a post of greater import-
ance.
Mr. Crawford began his career 11 years
ago with Walter E. Green, now president
of the Artcraft Pictures Corporation.
Crawford and Green as partners went on
the road with a small motion picture
show, with the latter acting as operator,
and Mr. Crawford singing for the illus-
trated songs. More recently he became a
member of the office staff of the Fox ex-
change in Toronto, and eventually estab-
lished and assumed control of the office
here. He has built up a good, progressive
policy for his firm in this section, and
even those outside of the picture frater-
nity regret in no small measure his de-
parture for Montreal, the managing office
for Canada of the Fox exchanges.
Fred Winters Visits St. John.
Moncton, N. B. — Fred Winters, manager
of the Grand opera house and Empress
theater, Moncton, was a recent visitor in
the city, and while here closed negotia-
tions for the screening in Moncton in the
near future of the Fox "Romeo and
Juliet." The Grand has been closed dur-
ing the past two months, but will open
especially for the two days' run of the
special feature.
Hood's Theater Adding New Features.
Joggins' Mines, N. B. — In a recent issue
of the World it was stated that Hood's
theater had withdrawn from the motion
picture field in this town, but instead Am-
brose Wood, the proprietor, is adding new
features to his bill, and has recently
signed up for the "Purple Mask" serial.
Improvements at St. John's Opera
House.
St. John, N. B. — At a recent meeting of
the board of directors of the St. John op-
era house it was voted to install a fire
sprinkler system and a water curtain at
a cost that will be in the neighborhood of
$2,000. The house, which is now leased
by J. M. Franklin, is playing to good
business with a policy of vaudeville and
pictures. It was recently renovated at
a cost of several thousand dollars. The
system and curtain will, It is said, be the
only equipment of its kind in a theater
or picture house in the provinces.
Manager Goldine's Stage Set.
St. John, N. B. — One of the most elab-
orate stage settings seen in this city has
been made a special attraction for the
Lenten season at the Imperial theater by
Manager W. H. Golding. The setting is
supposed to represent a section of the
Astor house roof garden at New York, and
includes the stages, which forms a back-
ground for tl.e screen. The orchestra of
a dozen pieces is seated in mass of floral
decorations on the main stage. The light-
ing effects are unique.
Baltimore News Letter
J. M. Shellman, 1902 Mt. Royal Terrace,
Baltimore, Md.
H. P. Moorehead Leases Plaza.
Baltimore, Md. — It is announced that H.
P. Moorhead, who is now managing the
Clover theater, 414-16 East Baltimore
street, has leased the Plaza theater at
Broadway and Gay streets and will man-
age this house in conjunction with the
Clover. The Plaza seats 300. Mr. Moore-
head has been in the film business in
Baltimore for about six years, and in that
time has had good experience as a man-
ager, having handled the affairs of the
Grand and the Pell Mell.
Arcade Theater Leased.
Salisbury, Md. — A five-year lease has
been signed by Harry B. Hearnes for the
Arcade theater, and the house will be
managed and the pictures booked by him.
Mr. Hearnes is now looking over the field
preparatory to getting pictures suitable
to his clientele.
W. O. Baker Leaves Peabody.
Baltimore, Md. — S. M. Buckman, owner
of the Peabody theater, 11 East North
avenue, is again managing this house due
to the fact that W. O. Baker, who has
been acting in that capacity, has returned
to Union Bridge, Md., to again take charge
of his picture theater in that city. While
in this city, Mr. Baker conducted his bus-
iness affairs in a live-wire method and
made many friends. He was elected a
member of the board of directors of the
recently-formed exhibitors' League, and it
is supposed that he will represent Carrol)
county as a delegate. Mr. Baker recently
stated to this writer that when the Mov-
ing Picture World comes each week to
him, it is like seeing an old friend of the
family.
Operator Attends Cleveland Convention.
Baltimore, Md. — In view of the fact that
G. Kingston Howard, president of the Op-
erators' Union, Local 181, has not entirely
recovered from an operation which he re-
cently had to undergo for appendicitis, he
was not able to go to the bi-annual con-
vention of the I. A. T. S. E. in Cleveland.
He was selected as a delegate at the an-
nual election of officers, held in January.
However, Samuel Isaacson, vice-president
of the union and a prominent member,
left on Sunday night, February 25, to at-
tend the convention in his stead and rep-
resent the Baltimore organization.
Goldberg Buys the Walbrook.
Baltimore, Md. — Now comes the rumor
from many sources which states that
Thomas D. Goldberg, a prominent figure
in the film circles of Baltimore, and own-
er of the Goldberg theater and heavy
shareholder in the Gordon, has purchased
the Walbrook theater, located at North
avenue and Rosedale street. It is under-
stood that Mr. Goldberg will manage the
house himself and probably close the
Goldberg, which is located just across
the street. In acquiring the Walbrook
theater, Mr. Goldberg has come into pos-
ession of one of the most beautiful play-
houses in Baltimore, which was only
opened to the public on May 29, 1916. A
description of this house was published
in this paper in the August 5 issue.
Garden Entertains Fifth Regiment.
Baltimore, Md. — A very elaborate enter-
tainment was tendered to the members
of the Fifth Maryland Regiment on Sun-
day night, February 2j, at the Garden the-
ater, Lexington street and Park avenue,
by the owners and L. A. DeHoff, who ar-
ranged the picture exhibition. It is esti-
mated that about 3,000 people attended.
The house was lavishly decorated with
flags, banners and bunting of the national
colors, and many of the officers who were
seated in the boxes were in uniform. Tne
affair was held under the auspices of the
Women's Board of the Fifth. These men
have just returned from the Mexican bor-
der, and when the Mutual releases, ''Our
Boys at the Borc'jsr, "U. S. defenders" and
Sellg's "Following the Flag," were shown
on the screen, the throng was very enthu-
siastic in its applaus?. Sacred and Na-
tional music was rendered very beauti-
fully by E. V. Cupero's stringed band.
Tennessee News Letter
By J. L. Ray, 1014 Stahlman Building,
Nashville, Tenn.
Cleveland Theater Changes Hands.
CLEVELAND, TENN. — The Moneta thea-
ter a Thirty-second street moving pic-
ture house, has been sold by George N.
Shorey of Knoxville to Fillaur Brothers,
a Cleveland concern. The deal was con-
summated on February 15. A number of
improvements will be made, and the house
placed in good running orde,- for the
spring and summer seasons.
Mr. Shorey, wno operates the Gay and
Queen theaters of Knoxville, two leading
houses of that city, obtained the Moneta
last September at public auction, in con-
nection with the Ocoee theater. The
Moneta has been operating under the
management of Haven Stevenson, who
will retain charge. The equipment of the
Ocoee theater was removed by Mr. Shorey
to Mascot, Tenn., and placed in the Strand
theater at that point snortly after the
purchase.
Chattanooga Lyric Becomes Auditorium.
Chattanooga, Tenn. — The city of Chat-
tanooga has obtained possession of the
Lyric theater on a two year lease for use
as an auditorium. The Lyric has for a
number of years been a leading house of
Chattanooga, both for road snows and
moving pictures, and was selected for
auditorium purposes mainly because of
its spaciousness and adequate stage.
Strand Attendance Record Smashed.
Nashvilje, Tenn. — According to the
statement of Manajer Carson Bradford,
all attendance records at the Strand
theater were broken during the run of
the Allison-Lockwood feature, "Pidgin-
Island." Throughout the entire engage-
ment the crowds were kept chained off,
and the lobby was packed from the open-
ing hour until the last show.
Orpheum Runs Free Children's Show.
Memphis, Tenn. — Through arrangement
with the Orpheum theater and one of the
Memphis dailies a free show was given
at that house to children on Saturday
morning, February it, in charge of Bert
Levy, the noted vaudeville artist. Enter-
tainment of a varied nature, including
exhibition of a number of special chil-
dren's films, was included. The Orpheum
was obtained free of charge through the
courtesy of Manager Arthur Lane, repre-
senting Martin Beck, managing director
of the Orpheum circuit.
Remodel Star at Lexington.
Lexington, Tenn. — A complete re-
modeling of the Star theater at Lexing-
ton is now under way, which will include
an entire new front. Work was begun
on February 17, and the plans call for
completion of repairs by April 1. The
Congleton Lumber Company of Lexing-
ton is In charge of the alterations.
To Improve Nashville Strand.
Nashville, Tenn. — Extensive alterations,
including the installation of a balcony,
will be undergone by the Strand theater
within the next few months, according
to a recent announcement. This will pro-
vide a large number of additional seats,
and judging from the manner in whlca
the Strand has been packin' 'em in of late
they will serve in good stead for next
fall's business.
Tennessee News Topics.
Knoxville Tenn. — "Civilization" enjoyed
a most successful three days' run at the
Gay theater, largely attributable to a
whole page advertisement in the Knox-
ville papers. The picture was booked
February 21-22-23, at prices ranging
from 25 cents to $1.
Nashville, Tenn. — Beginning February
27 noon-day Lenten services will be held
in the Vendome theater, through the cour-
tesy of Manager Sheetz.
March 17, 1917
THE MOVING PICTURE WORLD
1799
Pine Tree State News Letter
By John P. Flanagan, 151 Park View Ave.,
Bangor, Me.
Sam Stern Is Best Natured Man.
BANGOR, Me. — Sam Stern, assistant man-
ager of Universal film exchange at
Bangor, is said to be the best-natured
man in Maine, and if an investigation is
ordered to see if this is really so, the
Moving Picture World correspondent is
willing to take the stand and swear that
it is so to the best of his knowledge. He's
always cheerful, and the only time that
he forgets to chuckle is when his brother,
Charley, Is away on a trip. When Charley
is in town, the two are as inseparable as
the Siamese twins, and they are always
accompanied by their high-bred French
bulldog, which is some dog.
Says Serials Are Good in Lent.
Bangor, Me. — Manager Grafton Corbett
of the Bangor branch of the Pathe Co.
says that he has been telling Maine ex-
hibitors that one way to make people at-
tend the moving picture theaters more
during the Lenten season is to start a
good serial just before Lent opens, and
the interest engendered is sure to keep
them coming. He says that his eloquence
seems to have been wasted on the ex-
hibitors, though, as they did not respond
to any great extent, and tell him that
Lenten dullness is inevitable, and it's time
for exhibitors to relax their efforts some-
what in entertaining the public. Lent is
cutting into the profits of Maine moving
picture houses: of that there is no doubt.
Bangor Exchange Jottings.
Bangor, Me. — A. L. Ehrgott, formerly
manager of the General Film, Bangor
branch, is now New England manager for
McClure, with headquarters at Boston.
Arthur Allen, who has been assistant
manager of the Bangor Mutual exchange,
which recently closed, is now traveling
through Maine for the Mutual. He makes
his headquarters in Bangor.
The Graphic theater is the first in East-
ern Maine to try the five-reel Chaplin
revue, which the Bangor General office is
boosting just now.
It is rumored that the Metro Co. is about
to open a branch in Bangor.
David Dow, formerly associated with,
the Bangor office of the United, is repre-
senting "Civilization" at present and was
in Bangor recently after a trip through
Aroostook County.
"Patria," with Mrs. Vernon Castle, re-
cently at the Park theater in Bangor, is
having a second run at the Nickel.
Pending a reorganization 01 the Unicorn
Co., Miss Margaret Griffin cf Bangor has
been in charge of the Bangor branch of
the company since last September. The
last regular manager was Daniel " .
Leader, well-known Portland moving pic-
ture man.
Charles Landers has taken a position as
inspector and shipper with the Bangor
office of Pathe.
Paul P. Peakes of the Chic theater, Milo,
who was in town this week, reports that
business is rather quiet. He has booked
"Patria" from the Bangor Pathe office.
Pearl Crockett, of Brooks, and the mov-
ing picture magnate of that town, was a
visitor to Bangor this week. Mr. Crock-
ett's busy season is in the summer, when
hundreds of summer visitors go to his
town.
John Curran is one of the familiar and
well liked figures in the Maine moving
picture world. He has been connected
with the Bangor office of the General
Film as assistant to the manager for the
past three years and enjoys a rare popu-
larity among the exhibitors.
Among the Aroostook county theaters
that have taken on General Film Service
from Manager Harry Smith of Bangor are
Bijou of Houlton, Hussey's of Mars Hill
and Opera House at Ashland, Powers of
Caribou and Dreamland of Van Buren.
The last three houses use General service
four days a week; the other two days are
feature days.
Pittsburgh News Letter, Week of March 1st
Local Universale New Manager Is L. Baum — Metro Begins a New Serial Depart-
ment—Arbuckle Passes Through— Other Local Notes of Interest.
From Pittsburgh News Service, 6016 Jenkins Arcade, Pittsburgh, Pa.
L. Baum to Manage Independent
Exchange.
PITTSBURGH, PA.— L Baum, formerly
manager of the Philadelphia office of
the Selznick pictures, has become manager
of the Independent film exchange, the Uu-
iversal branch, 938-940 Penn avenue, Pitts-
burgh. He succeeds M. C. Hughes, who
has assumed charge of the new office of
the Metro at Montreal, Can. Mr. Baum is
one of the best-known and most able man-
agers in the trade, and his appointment
to head the Independent here meets with
great approval. His long connection with
the film business has been marked with
much success. Previously to representing
the Selznick interests in Philadelphia, Mr.
Baum was manager of the Bluebird office
in Indianapolis, and for a number of years
prior to that was connected with the ex-
change of the General Film in that city.
No change in the forces of the Independ-
ent are contemplated, Mr. Baum states,
as the local organization is recognized as
one of the strongest and most efficient
in the country.
Metro's New Serial Department.
Pittsburgh, Pa. — The Pittsburgh office of
the Metro, Film Exchange building, has
installed an important new department in
charge of J. H. Alexander. On account of
the tremendous increase in the business
of the exchange, the department was cre-
ated for handling the two Metro serials
now on the market and the special fea-
tures controlled by the company in this
territory. Mr. Alexander is especially well
fitted to handle the work, having been
formerly bookkeeper of the company ever
since the exchange was established. The
subjects now in the new department are
"The Crimson Stain Mystery" and "The
Great Secret"; "Romeo and Juliet," "Til-
lie's Punctured Romance," the Drew com-
edies, Metro travelogues, etc., all of which
will be handled with greater efficiency
than ever before. The regular feature re-
leases will be handled by J. E. Davis, man-
ager of the exchange.
Arbuckle Passes Day in Pittsburgh.
Pittsburgh, Pa. — Roscoe Arbuckle, af-
fectionately known to filmdom as "Fatty,"
who recently joined the Famous Players,
was tendered a brilliant and enthusiastic
reception by Pittsburgh on Thursday.
Marteh 1. He arrived at the Union Station
in his private Pullman, "Elysian," at 9:30
a. m., where he was met by a big gather-
ing of fans and several cameramen. At
noon he, with Adolph Zukor, were honor
guests at a luncheon tendered the exhibi-
tors of this section by the Famous Players
Film Service at the Fort Pitt hotel, about
200 being present. During the afternoon
and eveniing "Fatty" was the center of a
mammoth moving picture party at Expo-
sition hall. Entertainment designed for
the children, and enjoyed immensely by
all, was provided by Arbuckle, and the
Paramount picture, "Snow White," was
shown throughout the day.
"Crime and Punishment" Showing on
March 11.
Pittsburgh, Pa. — The Pittsburgh Pathe
office has announced a private showing of
the notable film production, "Crime and
Punishment/' featuring Derwent Hall
Caine, to be given at the Olympic theater,
Fifth avenue, March 11. Invitations have
been issued by the exchange to the ex-
hibitors, members of literary societies and
other organizations of the Pittsburgh dis-
trict, and a big attendance is expected.
The picture will be shown at the Olympic
four days the following week.
the Pathe offices, and Manager Fuller
says that his organization is now about
as near perfect as it is possible to make
it. S. F. Clark, rormerly of the New YorR
office of Pathe and assistant to Manage..-
Berger of the late International office
there, has been secured as booker. He
succeeds A. R. Cole, now connected with
the General. Leo Adler, cashier at the
exchange for the past year, has been
transferred to the San Francisco office of
Pathe. His successor is F. J. Burns, form-
erly assistant cashier.
Miss E. L. Ross Handling Art Dramas.
Pittsburgh, Pa. — The Liberty film rent-
ing company, 938-940 Penn avenue, Pitts-
burgh, has placed Miss E. L. Ross, form-
erly booker of the Greater Vitagraph ex-
change here, in charge of the Art Dramas
subjects. Miss Ross is well known
among exhibitors, having been with the
Vitagraph a year and a half, and her re-
turn to the film business is welcomed by
her many friends.
Western Pennsylvania Theater Changes.
Brownsville, Pa. — The Rex theater,
Brownsville, has been purchased by the
Wright Amusement Company from James
Lackey. The Wright company conducts
the Bison theater in Brownsville, and will
operate both houses hereafter with high-
class feature pictures. The Rex is a
modern and attractive theater and has a
seating capacity of over 600.
Olympic Theater Changes Hands.
Millvale, Pa. — The Olympic theater, Mill-
vale, has been sold by Charles Krisel to
C. M. Roush, who contemplates making a
number of improvements in the house.
Mr. Kreisel has another theater in the
Pittsburgh district under consideration.
MORE PHILADELPHIA ITEMS.
Warren Kerrigan Appeared at the
Overbrook.
Philadelphia, Pa. — J. Warren Kerrigan
appeared in person at the Overbrook
theater on the evening of February 23
to the delight of an immense throng. Max
Brown, the manager, made elaborate ar-
rangements for his reception. Mr. Kerri-
gan spoke at each performance about his
future plans.
William Sachenmaier at Hot Springs.
Philadelphia, Pa. — William Sachenmaier,
of the Interstat Films Corporation, left
last Saturday for Hot Springs, Va., where
he will remain for three weeks having his
rheumatism "boiled out."
Philadelphia Business Jottings.
Philadelphia, Pa. — Bob Lynch, manager
of the Bluebird Exchange, boasts of sev-
enty active contracts for Bluebird feat-
ures. He is offering a prize of $100 in
gold for the theater having the best ad-
vertising display on Bluebirds.
Manager Jacobs Adds an Organ.
Philadelphia, Pa. — Manager Walter Ja-
cobs, of the Imperial theater, Sixtieth
and Walnut streets, has practically com-
pleted the installation of a mastertype
of the Kimball orchestral organ. In ad-
dition to the organ the orchestra which
is at present furnishing the music at the
house, will be retained.
Mr. Jacobs is a manager of no mean
ability and has met with considerable
success since his return to this theater.
Changes in Local Pathe Office.
Pittsburgh, Pa. — A number of changes
Philadelphia, Pa. — John "Metro" Clark
is well entitled t his name. The flour-
ishing condition of the Metro exchange
under his efforts warrants the title.
1800
THE MOVING PICTURE WORLD
March 17, 1917
Will Have Auto Pick Up Films
Washington, D. C, Post Office Will Agr
Five Times a Day— Will Deliver at
Cover the Return Charges in Case
Clarence L. Linz, 622 Riggs
WASHINGTON, D. C. — Exhibitors in the
territory served by the Washington
offices of the various film distributing
companies may look for better service,
according to statements made at the din-
ner meeting of the Washington Exchange
Managers' Association. On this occasion
the managers had as their guest H. W.
Klotz, superintendent of the F street sta-
tion of the city post office, within whose
territory the film exchanges are.
Mr. Klotz told the moving picture men
that the post office had placed in service
on February 26 an automobile truck which
is to make five trips daily to each of the
exchanges, to pick up such shipments as
they may care to make through the mails.
The machine will leave the city post of-
fice, near the Union station, at eight and
eleven a. m., and three, five and eleven
p. m. Deliveries will be made at the same
time as tne outgoing shipments are
picked up.
Those present at the meeting were very
much interested in what this postal offi-
cial had to say to them concerning the
service to be rendered. President Butner,
on behalf of the others, expressed the ap-
preciation of the exchange managers of
the efforts being made by the Post Office
to meet their requirements. The one dif-
ficulty, he said, lies in the fact that the
government will not permit of the ship-
ments going forward with transportation
charges collect or of their being returned
when acceptance is refused by the con-
signee until the exchange has gone to the
trouble and delay necessary to transmit
stamps to cover return charges.
Proposes a Deposit to Cover Return
Postage.
Mr. Milliman suggested that arrange-
ments be entered with the city postmaster
whereby each exchange manager could
make a deposit of $5 or $10 to be held as
a guarantee of return charges, and that
deductions be made whenever necessary.
Upon notification from the city postmaster
that deductions had been made in the
fund the exchange manager so addressed
would pay in a sufficient amount to bring
the deposit to the agreed on level.
Mail Service on Holidays.
During the course of the evening com-
plaint was made of the action "arbitrar-
ily taken" by the city postmaster in sus-
pending the delivery of mail on holidays.
The managers told Mr. Klotz that this
would be a big bar to their turning over
their business to the postal service. Mr.
Klotz assured them that deliveries and
pick-ups of films would be made on holi-
days as on all other days, and that pos-
sibly arrangements could be made where-
by the first-class mail could be sorted out
at the post office and delivered to the ex-
changes when called for by a messenger.
The meeting was closed with a discus-
sion of matters of purely local interest
and it was agreed that the next regular
meeting of the association be called for
March 12.
H. C. Wales Promoted.
Washington, JJ. C. — While congratulat-
ing him upon a well-deserved promotion,
exhibitors and exchange managers alike
are voicing their regrets at parting com-
pany with H. C. Wales, who, for nearly a
year, has presided over the destinies of
the local branch of the World Film, and
who goes to New York to take up his
new duties as special representative of
his company, traveling throughout the
country, with headquarters in the great
metropolis.
Although very youthful in appearance,
Mr. Wales was one of the oldest film men
ee to Send Pick-Up Auto to Exchanges
the Same Time — Deposit Proposed to
Film Is Not Delivered.
Building, Washington, D. C.
in point of experience at the head of a
Washington exchange. His first work was
in connection with the "legitimate," and
as manager of a vaudeville theater
in Canada when the moving picture boom
hit the Dominion. It was in 1905 that
he opened the Montreal, Canada, ex-
change for the George Kleine Optical
Company, and he assumed charge of all
of the film business of that concern in the
Dominion, open-
ing branches in
St. John, N. B.,
and Toronto, Ont.,
and arranging for
the distribution
of films through
Western Canada
from Winnipeg
and Vancouver.
Mr. Wales re-
mained with the
Kleine interests
for about two
years, when he
joined the Crystal
Palace film ex-
change. He opened
the Montreal of-
fice and continued
as its manager for
about two years.
This concern is now out of the busi-
ness, and will be remembered perhaps
by only the older members of the busi-
ness.
His next step was to go with the Gen-
eral Film Company, for whom he put in
a year in Canada and later staying four
years in Albany as manager of that office.
He left the General to go into business
for himself, opening a motion picture sup-
ply house in Albany. He closed this busi-
ness out early in 1916, whereupon he
joined the World Film Corporation and
was assigned to the Washington branch,
succeeding Clarence W. Bunn, who went
to Chicago for another concern.
Despite the fact that he was located
in Washington for less than a year, Mr.
Wales has made a host of friends. He
has a very pleasing personality and al-
ways shows a disposition to meet the
other fellow half way and help him out
wherever possible. He has taken a more
or less active part In the work of the
Washington Exchange Managers' Associa-
tion and was one of its most popular
members. It is a foregone conclusion that
he will make good in his new undertak-
ing, and this is the substance of the best
wishes of all of the exhibitors in this
territory with whom he has done business
and the exchange managers as well.
Mr. Wales will continue to call Wash-
ington "home," for his family will main-
tain a residence here, at least for the
time being
H. C. Wales.
Sidney B. Lust's Invitation to Exhibitors
Washington D. C. — Sidney B. Lust, who
is marketing the Lewis J. Selznick pro-
ductions in this territory, sent an invita-
tion to the exhibitors in Maryland, Vir-
ginia, North Carolina, and other nearby
states, to make his office at 903 E street,
northwest, their headquarters during the
Inaugural ceremonies, March 4 and 5.
Atlanta News Letter
A. M. Beatty, 43 Copenhill Ave.,
Atlanta, Ga.
Robert Harron Guest of Joe Marentette.
ATLANTA, Ga. — Robert Harron, of the
Triangle forces in Atlanta, making a
scene for one of his forthcoming fea-
tures, was a guest of Joe Marentette, at
the Reel Fellows' family dinner Tues-
day,
New Film Exchange at Tampa, Fla.
Tampa, Fla. — On account of cancellation
of the circuit system of supplying films
to moving picture theaters in Florida, the
Tampa film exchange has been organized
to meet the demand for films at reason-
able rental rates, to be supplied on the
regular daily plans as formerly done.
It has a lot of comedies, westerns,
dramas, two and three reel thrillers with
plenty of clean, showy posters for each
reel, and is well prepared to furnish a
daily program of four reels, including
posters at exteremely reasonable rates.
Criterion Amusement Buys Right to
"Conquest of Canaan."
Atlanta, Ga. — The Criterion amusement
company have secured the state right to
the Frohman production of ''The Conquest
of Canaan," ana will begin at once to
book it throughout Georgia.
N. L. Royster Managing "Civilization."
Atlanta, Ga. — Nat L. Royster, formerly
with Pathe, Consolidated and Greater Vi-
tagraph in Atlanta, Is now head of Thos.
H. Ince's famous "Civilization." Mr. Roy-
ster has devoted the last twelve years in
the South to the moving picture business,
and his friends are legions which he won
by honesty in his business dealings. Mr.
Royster is in Atlanta, his home town, this
week, making preparations for an early
showing of "Civilization."
S. A. Lynch Visits.
Atlanta, Ga. — S. A. Lynch, head of the
Southern Paramount and the Southern
Triangle, was in Atlanta Feb. 21. Mr.
Lynch has just returned South from New
York, where he reports that the big re-
leasing interests have about reached a
settled basis and predicts a wonderful
stride forward in pictures from this date.
Mr. Lynch returned to Asheville, his home.
New Theater in Thomasville.
Thomasville, Ga. — Plans for concerting
a portion of the old Mitchell housj into
a theater have been made, and the owners
state that work on it will soon begin. This
property was recently purchased by a
company and one of the first things to
be done by them will be to give Thomas-
ville an up-to-date theater.
No Sunday Benefit for Hero.
Atlanta, Ga. — The Alamo No. 2 and Sa-
voy theaters were to be open Sunday, Feb-
ruary 25, for the benefit of Atlanta's hero
fund for the widow and four children of
Rev. Gaston R. Buford, killed in attempt-
ing to rescue helpless women from a
madman.
George and W. L. Schmidt, managers of
the two houses, had agreed to donate
Sunday's proceeds to the Buford fund;
but when such an announcement was
made, Dr. A. R. Holderby, Dr. Dunbar Og-
den and other Presbyterian ministers re-
quested that the benefit be canceled, stat-
ing that Mr. Buford had opposed Sunday
movies while he was alive.
|T Philadelphia Notes
Lenni Amusement Hall Reopens.
Lenni, Pa. — C. Vogler of the Pastime
theater in Media recently acquired the
Lenni hall here, which he opened to the
public on February 26th. Leading feature
productions, inclu ling Paramount Pic
tures, will be included on his program.
J. C. Fox Gets Catawissa Theater.
Catawissa, Pa. — J. C. Fox will take pos-
session of the opera house here as the
new owner on March 5. The opening
attraction will be Mary PIckford in "Cin-
derella."
Features Past and to Come.
Philadelphia, Pa. — Among the new
feature photoplays which will have
Marck 17, 1917
THE MOVING PICTURE WORLD
1801
premier showing here will be "The Bar-
rier," Rex Beach's red-blooded story of
Alaskan nfe. This production will be pre-
sented beginning the week of March •
at the Chestnut Street opera house where
it will remain for an indefinite period.
During the week o February 26 Mar-
guerite Clark was seen at the Stanley In
"The Fortunes of Fifi," the entire week
supplemented by the British official war
pictures.
At the Arcadia Bryant Washburne and
Hazel Daly in "Skinner's Dress Suit"
played a six days engagement.
The Palace divided the week between
Vivian Martin in "The Wax Model" and
Sessue Hayakawa in "Each to His Kind,"
with British war pictures as an added at-
traction.
The Victoria introduced Earle Williams
in "Arsene Lupin, " a greater Vitagraph
feature, which shared honors with the
latest Metro feature, 'The Promise,"
featuring Harold Lockwood and May Al-
lison. Max Linder in his latest comedy,
"Max Comes Across," was an extra feature
for the first three days.
At tke Regent June Caprice in "A Child
of the Wilds" played two days and Fran-
ces Nelson in "One of Many."
The Locust showed "Envy," the first of
McClure's "Seven Deadly Sins," for two
days.
Exhibitors Welcome Proposed Excise Law
Buffalo Picture Theaters Would Probably Reap Benefit if the Proposed Brown Bill
Is Made Into Law — Fewer Saloons, More Patrons.
By Joseph McGuire, 5 Lewis Block, Buffalo, N. Y.
Something to Read With Meals.
Wilkes-Barre, Pa.- — Donald Allen, has
traveling representative of Paramount,
has sent 500 copies of Paramount Picture
Progress to the Fort Durkee hotel here.
The proprietor wanted to have his menu
printed on the back and to give them to
his guests as souvenirs.
BUFFALO, N. Y. — The Brown bill to
amend the state excise law, which was
introduced in the Senate on Friday, would
indirectly help the moving picture busi-
ness in the Buffalo territory, according to
local exhibitors and exchange men.
Hundreds of saloons in this section will
be closed if the bill becomes law. It is said
the measure is sure to be put on the state
statute books. It is therefore figured that
the closing of these drinking places would
tend to lessen the temptation for men to
patronize saloons in general. Another
logical conclusion is that many good
citizens, when they see the bars go speed-
ing along "the bone-dry route," would
more frequently seek entertainment with
their families in the moving picture the-
aters. In this way a small army of casual
devotees of the screen would be recruited
into the ranks of the regular film fans.
In Lackawanna, a suburb of Buffalo, the
number of saloons would be cut from 132
to 32. Other towns would be similarly
affected.
"I am not a temperance crank," said one
exhibitor in this territory, "but for the
good of the moving picture game, I shall
request the assemblyman and senator of
my district to vote for the Brown bill."
Edward J. O'Keefe's New Organ.
Atlantic City, N. J. — Edward J. O'Keefe,
of the City Square theater, Atlantic City,
paid a risit to the Stanley offices in Phila-
delphia last week and reports that he' has
installed a special type of iiope-Jones unit
orchestral organ at his theater.
"Fatty" Arbuckle in Buffalo.
Buffalo, N. Y. — "Fatty" Arbuckle was in
Buffalo on Sunday and Monday. He found
he had many personal friends in this city,
having been the star attraction at the
Buffalo Screen Club's first annual ball last
year. A trip to Niagara Falls was one of
the features of his visit. Daniel Savago,
manager of the William L. Sherry Features,
Buffalo, gave a dinner at the Iroquois hotel
Arbuckle Warmly Received in Philadelphia
Banquet at Bellevue Stratford for the Popular Comedian — Many Prominent Film
People Present — Fat Actor Came in Special Car.
By F. V. Armato 144 N. Salford St., Philadelphia, Pa.
PHILADELPHIA, PA. — In honor of the
risit of Roscoe "Fatty" Arbuckle,
well known film comeaian, to this city on
Saturday, March 3, William E. Smith,
president of the Famous Players Ex-
change, gave a banquet at the Bellevue
Stratford, in the evening of that day, to
which several hundred exhibitors, news-
papermen and friends had been invited.
Among the guests were some of the most
prominent men in the film industry.
Arbuckle is on the last lap of a trans-
continental journey from San Francisco
to New York; "Going home to Broadway,"
as he calls it. He has been wined and
dined in every city where there is a Para-
mount exchange. He arrive* at Broad
Street station here at 10 on the morning
of the 3rd and was greeted by a delega-
tion of exhibitors. Motion pictures were
taken in the station. From there he was
escorted to Independence hall, where he
placed a wreath on the Liberty Bell. It
will be remembered that the Liberty Bell
was taken to the coast and back, and
while at the coast several well known
film stare placed a wreath on it, but Mr.
Arbuckle was one of those who was in
the East at the time, and is therefore
taking the opportunity of his visit to
carry out the ceremony. Motion pictures
were also taken in Independence square
about eleven o'clock. He left here the
same evening about 11.30 for Buffalo.
Arbuckle, who made himself popular by
his work in Keystone comedies, is now
with Paramount, and upon his arrival in
New York will immediately begin making
two reelers.
Arbuckle is a perfect mountain of a
man. In fact, so big that it was necessary
to secnre the private car "Elysian"
for him, as no berth or compartment is
large enough to accommodate him com-
fortably. His trip East was delayed two
weeks on this account, as he tried it from
Los Angeles to San Francisco and found
that it would be impossible for him to
come all the way in a berth. He lives
aboard the car, which has been fitted up
in wonderful style.
Herbert C. Hustler Takes Over Keystone
Philadelphia, Pa. — Herbert C. Hustler,
formerly manager for John F. McMahon,
one of the pioneers in this city, has taken
over the Keystone theater, 2543-45 East
Dauphin street. Up to the present time
he has met with success, despite the hand-
icap of antique furniture and one machine
as his equipment He has arranged a con-
test to stimulate interest in "The Lass of
the Lumberlands" whereby the winner
will receive a season pass good at every
showing of the serial.
C. H. Goodwin to Select Film for Two
Houses.
Philadelphi Pa. — Charles H. Goodwin,
secretary of the Philadelphia Exhibitors'
League, has been given personal super-
vision over the booking of the Ridge
theater, 25th and Ridge avenue, and the
Cayuga theater, at Germantown avenue
and Cayuga street.
Manager Conway Improves the Drury.
Philadelphia, Pa. — James G. Conway, of
the Drury theater at 13th street and Ger-
mantown avenue, has renovated and com-
pletely redecorated the house. A victrola
has been installed to render vocal selec-
tions and supplement the orchestra.
in honor of Mr. Arbuckle. Several film
and newspaper men were present. A re-
ception committee appointed to shov
"Fatty" the time of his life, included J. H.
Hichael, Earl S. Crabb, Ira Mosher, Harold
B. Franklin, Edward Hyman, Harry Marsey
and George H. Christoffers, president ef
the Screen club.
C. Lou Snyder to Manage Lyric Theater.
Buffalo, N. Y. — C. Lou Snyder has been
appointed manager of the Lyric theater,
Buffalo, to succeed Harold B. Franklin,
who became manager of Shea's Hippo-
drome. Mr. Snyder formerly managed the
Princess theater, Windsor, Ont. Under the
professional name of Lou Flash he had an
electrical act in vaudeville for several
seasons. He was also a music publisher.
The Lyric plays vaudeville and Pathe,
Universal, Fox and General pictures. The
house is conducted by the Olympic Amuse-
ment Co.
Buffalo Cheers Home Coming Border
Boys.
Buffalo, N. Y. — Local exhibitors, with
other film men, have been requested to help
provide positions for some of the members
of the 74th Regiment, National Guard,
who have returned to this city from the
Mexican border. Some moving picture
operators are included in the ranks. All
the theaters were decorated in honor of
the return of the regiment.
Casting Up Accounts with February.
Buffalo, N. Y. — February has closed with
a checkered career, so far as the moving
picture business in Buffalo is concerned.
The exhibitors were kept guessing for a
few days on account of the coldest weather
this city has had in thirty years. The
downtown theaters lost considerable busi-
ness for several evenings on account of
inadequate street car service, which kept
many people at their homes. The month
finished strong, however, despite numerous
handicaps. The advantages which the ex-
hibitors found in February, on the other
hand, included a full measure of industrial
prosperity in this city, and the circulation
of plenty of money, much of which found
its way to the box offices when the weather
was favorable.
The film industry here received a decided
shock the day President Wilson severed
diplomatic relations with Germany, but
quickly rallied and now shows a healthy
tone.
Manager Hyman, of the Victoria theater,
Buffalo, received plenty of first-page
publicity when he recently played "The
Press and the Spoilsman." This film was
produced by the Buffalo Evening News,
which saw that nothing was left undone
in the way of complete write-ups. The
News ran pictures of its high-browed edi-
torial staff and other features relating ta
the story.
Manager Franklin, of Shea's Hippodrome,
showed special pictures of the homecom-
ing of the 74th Regiment. Other houses
displayed similar enterprise. The guards-
men were paid several thousand dollars
after their arrival, and the share of this
which the theaters received was given the
warm hand of welcome.
Henry Carr, manager of Shea's vaude-
ville theater, Buffalo, was on the sick list
for several days. He is now back at his
post.
Despite the handicap of being located
near several large moving picture houses
which charge ten cents or more, the Happy
Hour theater, Buffalo, continues to draw
its share of patronage from the downtown
shoppers, transients, etc. J. W. Morris
was recently appointed manager of this
house.
1802
THE MOVING PICTURE WORLD
March 17, 1917
/. A. T. S. E. Meets in Cleveland
Bi-Annual Convention of International Alliance of Stage Employes and Moving
Picture Operators Assembles— Discus sion of a Possible Amalgamation with the
White Rats— Waitresses' Union Entertains With Ball.
By M. a. Malaney, 218 Columbia Bldg., Cleveland, O.
CLEVELAND, O. — More than 500 dele-
gates to the convention of the Inter-
national Alliance of Theatrical Stage Em-
ployes and Moving Picture Operators as-
sembled at the Statler hotel, in Cleveland,
this week. This organization holds its
convention every two years.
An amalgamation of actors, musicians,
stage employes and moving picture ma-
chine operators was the principal topic of
consideration among the delegates at the
opening of the convention. Harry Mount-
ford, president of the White Rats, was on
hand making a strenuous effort to get the
operators and stage hands to back the
strike of actors which he called several
weeks ago.
The address of welcome was made by
Public Utilities Director Farrell, repre-
senting the Mayor of Cleveland. J. Watne
Hart, president of the Cleveland Federa-
tion of Labor, followed with greetings from
the unions, and the response was made by
Charles C. Shay, of New York, international
president of the alliance, who presided.
Notes of the Convention.
Norman Moss and E. C. Scobey, of the In-
dianapolis operators' organization, were
busy telling the boys all about what In-
diana will do when she goes dry.
The Waitresses' Union, of Cleveland, ar-
ranged a dance for the delegates at
Druids' Hall, Monday night.
Owen Miller, secretary of the American
Federation of Musicians, was in attend-
ance.
Oscar Scheck, of Cleveland, international
vice-president, was chairman of the en-
tertainment committee.
Screen Club Dances March 16.
Cleveland, O. — The Cleveland Screen club
is making arrangements for a midnight
dance and supper to be given the night of
March 16.
It will be called a "Shamrock Party" in
honor of the Irish film men in the club.
The committee named to get up this Irish
party, includes M. A. Lebensburger, chair-
man; Joseph Grossman, J. M. Greenbaum,
Max Schachtel, David Adler, G. T. Sharpe,
George Erdmann and M. A. Malaney. It
will start at midnight, just as St. Patrick's
Day arrives.
In view of the large number of Sons of
Erin on the committee, the members of
the club look for a genuine affair, with pea
soup, mint drinks, green onions and Sham-
rock favors.
Burton Garret Becomes Paramount
Representative.
Cleveland, O. — Burton Garret, for the last
year assistant manager of the Mutual
Cleveland branch, has resigned to become
northern Ohio
r e p r e s entative
for the Pittsburgh
Paramount
exchange.
Mr. Garret has
had years of ex-
perience in the
film business, his
start dating back
to the days of
the Sales Co. pro-
gram, when he
was in the home
office of that con-
cern.
H i s headquar-
ters will be In
Cleveland, where
the Paramount
may establish a
depot In the near
future.
Ul
Burton Garret.
Incorporators of Superior Photoplays Co.
Cleveland, O. — The Superior photoplays
company was incorporated at Columbus
last week, with capital stock of $10,000.
The incorporators are W. H. Grafton,
Samuel R. Brodsky, M. E. Beckwith, Ben
Finiger and Joe Epstein, all of Cleveland.
Messrs. Brodsky and Beckwith were
formerly connected with the Reserve
photoplays company, which made the
Johnny Ray comedies.
Miles Books "Sins."
Cleveland, O. — The Miles theater, a vau-
deville house, has booked the "Seven
Deadly Sins" series from the local McClure
branch, which is in charge of Frank H.
Marshall.
The first one will be shown the week of
March 11.
The Duplex Mall to Open.
Cleveland, O. — The upper deck of the
Mall theater, a duplex house, will open
March 11. Mall has two separate and dis-
tinct auditoriums, one on top of the other,
connected only by a wide stairway. The
lower theater has an entrance on Superior
avenue, while the upper one has its en-
trance on Euclid avenue, the level of the
streets being nearly a story in difference.
Louisville News Letter
Ohio Valley News Service, 1404 Starks
Building, Louisville, Ky.
Colored Theaters Too Numerous.
LOUISVILLE, KY. — Colored theaters
have grown in numbers more rapidly
than the colored population or the desire
for pictures, the result being that the real
estate firm of Mueller & Martin has been
endeavoring for some time to rent the
Ruby theater, 914 West Walnut street,
formerly operated as a negro theater by
Joseph Clark, Jr., manager of the Ruby
Theater Co. During the past year two
mtodern negro theaters opened In the
same district, driving the Ruby to closing
its doors.
Taxation for Theaters Selling Alcohol.
Louisville, Ky. — A bill taxing theaters
serving drinks to audiences at a rate of
$1,000 per year has been introduced into
the special taxation session of the Ken-
tucky Legislature by Senator Bishop S.
Huntsman, of Bowling Green, Ky. This
bill is aimed directly at the Buckingham
theater of Louisville, the only theater in
the state which sells alcoholic liquors
during performances, and then on only
six days in the week. The Buckingham
is one of the old line burlesque theaters.
The Legislature has been in special ses-
sion since February 14, for the purpose of
remodeling the entire taxation situation
in the state.
Admission by Trading Stamps.
Frankfort, Ky. — The Capital theater,
operated by the Broadway Amusement in-
terests of Lousville, is now giving away
three trading stamps with each five-cent
ticket, and 6 stamps with teach ten-cent
ticket. The stamps may be redemmed for
admission at the rate of 20 stamps for a
five-cent ticket, or 40 stamps for a ten-
cent admission.
Roanoke Theater Suffers Fire Damage.
Roanoke, Va. — A recent fire in the In-
terior of the Roanoke theater damaged
the building's interior to an estimated ex-
tent of $15,000. The entire damage to
the building and equipment has not been
fully ascertained, but the management is
fully insured.
Boughman Obtains Control of Gem.
Maysville, Ky.— Walter Boughman, of
Circleville, O., who operates a theater in
that city, has closed a deal whereby he
takes over the Gem theater of Maysville,
which was recently cleared after bank-
ruptcy proceedings lasting several months.
Mr. Boughman has announced that he
will remodel the building, make a num-
ber of improvements, install a new fire-
proof booth, and two new motor driven
machines. An electrical piano will also
be installed. It is planned to open the
theater about March 30 or 31. Mr. Bough-
man at one time was manager of the
Washington theater of Maysville, and
knows conditions and the people of the
city.
Dixie at Somerset Opens.
Somerset, Ky. — Garval Burton, who re-
cently secured control of the Dixie thea-
ter, has completed improvements, and has
placed the theater in operation. He has
arranged to show Metro, Triangle and
World pictures.
Regulations Carried Out.
Winchester, Ky. — Under the new regu-
lations of the Kentucky state fire mar-
shal, a number of theaters in the state
will be forced to make certain changes to
comply with the ruling. The Winchester
opera house has started work on install-
ing new fire escapes in compliance with
the law.
Prices Raised for Performance.
Louisville, Ky. — The Strand theater ad-
vanced prices to ten and twenty cents
during the recent showing of Charles
Chaplin in "Easy Street," in connection
with the eight reel Vitagraph picture of
Anita Stewart in "The Girl Philippa."
The Strand announced that the Chaplin
picture would not be shown in any other
theater in the city for at least sixty days.
Some of the smaller houses had been ad-
vertising Chaplins at five cents, stating
that it was foolish to pay ten cents to see
them when they could be seen for five a
few days later. However, it is a full
sixty days before "Easy Street" will be
shown in a nickel house.
Publicity Campaign for Keith.
Louisville, Ky. — The Mary Andersom
and Strand theaters are among a number
of local concerns which are advertising
in a big publicity and selling campaign
with full page advertisements and $5,000
worth of cash prizes, merchandise, etc.,
which will be given away to boys and
girls getting the greatest number of votes
in the contest, each company entered of-
fering so many votes with sales slips,
wrappers, etc. The two theaters are mak-
ing the most liberal offer of the lot, of-
fering a coupon good for 1,000 votes with
each book of five ten-cent tickets, good
for admission at either of the photoplay
houses.
Children's Show at the Walnut.
Louisville, Ky. — A total of 3,000 toy
balloons were secured by the Walnut
theater and distributed with each ticket
purchased for special children's perform-
ance on two mornings of last week. In-
cidentally the entire 3,000 balloons were
given away. The special picture was
Robert Harron in "The Bad Boy," a play
of the American boy and his family.
Louisville, Ky. — George Hackett, man-
ager of the Sun theater, who for several
years was connected with the Central film
service, is now giving his entire attention
to the management of the Sun. J.
H. Hackett, his brother, has suc-
ceeded him as assistant to Manager
A. C. Farrell. The latter has just booked
Marck 17, 1917
THE MOVING PICTURE WORLD
1803
Red Feather feature service with the Star
and Cozy theaters. J. J. Schnitzer, man-
ager «f the Indianapolis office, was due in
the city last week, but has been home for
two weeks with a severe attack of grip.
Columbia, Ky— Nell & Son have sold
their picture house to the Paramount Com-
pany, operating the Paramount theater,
and taken a third interest in that organ-
ization. Instead of two theaters operating
at fire cents there will be one ten cent
house is the future.
Cincinnati News Letter
By JC«nneth C Crain, 610 First National
Bank Bldg., Cincinnati, O.
Convention of Local Paramount
Exhibitors.
CINCINNATI, O. — The big event of the
week of February 26 in moving pic-
ture circles was the first annual conven-
tion of Paramount exhibitors of the Cin-
cinnati territory, including Ohio, Ken-
tucky and Indiana, attended by several
score moving picture men from various
parts of all three states. W. C. Bach-
meyer, manager of the Famous Players
exchange in Cincinnati, and president of
the Associated Film Exchange of the
Chamber of Commerce, presided over the
meeting, held on Wednesday, February
28, and directed the business and enter-
tainment features of the gathering, act-
ing as chairman of tl>e reception and en-
tertainment committee. Special interest
was lent to the occasion from the stand-
point of Cincinnati exhibitors and the
public as well by the presence in his own
ample person of "Fatty" Arbuckle. He
appeared on Wednesday at the Strand,
the Orpheum, the Plaza, the Forest, the
Nordland Plaza and the Liberty, thus
proving that large bodies do not neces-
sarily move slowly, and the total number
who saw and heard him mounted Into
the thousands. The convention was a
pronounced success from every angle.
McMahan & Jackson Get Rights to
"Purity."
Cincinnati, O. — As far as box office
value is concerned, the latest film added
to the state-rights string of McMahan &
Jackson is perhaps one of tne most val-
uable of the lot, judging from its success
in Cincinnati in that respect. The firm
has secured the Ohio, Kentucky and In-
diana rights to "Purity,' the Audrey Mun-
son film which showed for two weeks at
the Walnut theater, creating considerable
controversy among the authorities during
the entire period.
Ask for Fairer License Fees in Lima.
Lima, O. — Lima exhibitors have for
some time complained of the license
charge made against them by the city,
on the ground that it was much in excess
of that fixed by other cities, and that
additional charges were also made which
should be included in one fee. A com-
mittee headed by Manager G. O. Dupuis
appeared before the city council to secure
some relief from the situation. A flat
fee of $75 has been charged, with addi-
tional license charges as well, and the
exhibitors propose instead a minimum
total charge of $25 and a maximum of
$78 a year.
Ohio Theater Notes.
Paulding, O. — The Paulding Amusement
Co., Incorporated recently with a capital
stock of $2,500, will operate a moving
picture house, which is to be constructed
at once. Those interested include Orson
Dotterer, J. P. Miller, N. H. Travis, R. D.
Burtch and ui. E. Hardesty.
Basil, O. — Several local men, Including
E. E. Kumler and others, are planning to
build a new theater for the exhibition of
pictures exclusively. The Aurora Theater
Company has been organized for the pur-
pose, and arrangements are being made
for tke construction of a small house.
Ontario Ticket Tax Nets Half Million
Each Picture Theater in the Province Paid Last Year an Average of $234 —
Pictures Showing War Views to Be More Closely Censored.
By W. M. Gladish, 1263 Gerrard St., Toronto, Ont.
TORONTO, Ontario. — In presenting his
statement of public accounts for the
Province for 1916, Hon. T. W. McGarry,
provincial treasurer, gave figures show-
ing the revenue from the moving pic-
ture business oi Ontario. The statistics,
which were announced on February 23,
show that the sum of $81,952 was col-
lected from theaters and exchanges dur-
ing the past year. Incidentally, there are
less than twenty exchanges in business
in Ontario while the number of film thea-
ters is approximately 350. Thus, an av-
erage of $234 was collected from each
theater during 1916 for licenses and cen-
sors' fees, etc.
Hon. T. W. McGarry also showed that
no less than $243,910 was collected in five
months from the patrons of theaters
within the Province In the shape of an
amusement war tax. The provincial
treasurer estimated the revenue frem the
war tax during the whole of 1917 at
$500,000. Last year the war tax revenue
was devoted to the relief of Belgians,
Serbians, Poles, etc., maintenance of
Canadian military hospitals, grants lor
recruiting work, gifts to British navy,
etc.
In connection with government matters,
it has been intimated i.iat the powers-
that-be intend to be far more strict in
the censoring of war views, official and
otherwise. Dead body scenes will prob-
ably be eliminated while gruesome sub-
jects which would have a tendency to
hurt recruiting will be toned down. This
action will oe taken as a result of word
from Ottawa. Incidentally, gruesome pic-
tures in the newspaper advertisements
for official or unofficial war releases will
also be prohibited, it is declared.
Toronto exchange men anticipate that
censors' tags for passed reels will soon
be eliminated. These certificates are
easily lost or misplaced, partly owing to
the great number of hands through which
they must pass in the exchanges and at
theaters throughout the Province, and
they soon become dirty and illegible. It
is understood that the tags will be done
away with, although the Province will
continue to charge 50 cents per reel for
the censor board's stamp of approval.
Three New Exchanges.
Toronto, Ont. — Toronto has two more
film exchanges and the prospects are for
the establishment of still another film
booking office in the near future.
Charles Stevens, formerly Eastern rep-
resentative of the Canadian Universal,
has opened an office at 59 Victoria street,
Toronto, where he is handling several
state right propositions.
Bert Applegath, owner of the Red Mill
and His Majesty's theaters, Toronto, has
also gone into the exchange business it
is announced.
The announcement has also been made
that Metro picture service, now handling
Metro releases throughout the Dominion,
will shortly open a branch exchange in
Toronto. An office has already been
opened in Montreal by this company. This
is at 8 McGill College avenue.
An Idea to Boost Business.
Toronto, Ont. — The suggestion has been
made to the Ontario Motion Picture Pro-
tective Association that all exhibitors and
exchangemen throughout Ontario co-
operate for the holding of a special week
during which every man, woman and
child would be urged to spend one eve-
ning at least at a picture show. News-
papers, billboards and other facilities
would be utilized before and during the
chosen period to arouse interest in the
various attractions. It is proposed to
adopt a slogan for general use which
would arouse comment and enthusiasm.
All theaters would be decorated for the
occasion and, in fact, every step would
be taken to get the people out to the
shows. The idea is receiving the serious
consideration of officers of the new as-
sociation in this x rovince.
Local Exchange Notes.
The Strand theater, Toronto, has ar-
ranged to take the first run of the Cana-
dian Topical Review which is produced
by R. S. Marvin, who recently opened an
exchange office and studio at 259% Yonge
street, Toronto.
D. Cooper, representing Kleine and K-
E-S-E interests in the Dominion of
Canada, has arranged for the establish-
ment of a private projection room at his
new Toronto headquarters on Adelaide
street West. ,
Toronto. — No less than twenty-three
Toronto theaters have booked Vitagraph's
"Secret Kingdom." The first run of this
serial has been taken by the Regent thea-
ter.
M. Bernstein Heads Montreal Famous
Players.
Montreal, Que. — Announcement is made
that Harry Kaufman, manager of the
Montreal office of the Famous Players,
has resigned and is being replaced by M.
Bernstein, manager of the company's St.
John office. Phil Kauffman, Ontario man-
ager for Famous Players, made a trip to
Montreal at the time of the resignation
of the Montreal manager.
George Lennon to Travel for Universal.
Toronto, Ont. — The Canadian Universal
reports that George Lennon, superin-
tendent of the company's headquarters at
Toronto has been made a traveling rep-
resentative of the company.
Gerald Barry to Manage Canada's
Biggest House.
Montreal, Que. — Of interest to the whole
Canadian industry Is the fact that a
change in management of the St. Denis
theater, Montreal, the largest theater in
all Canada, has been made. The theater
recently passed into the hands of receiv-
ers who have appointed Gerald Barry,
president of the Montreal Exhibitors'
League, to the position of manager of
the house, in succession to Mr. Perry, who
has taken charge of the Riverside thea-
ter, New York.
United Gets "Self Defense."
Toronto, Ont. — United Photoplays, Lim-
ited, 37 Yonge street, Toronto, has taken
over the Canadian military feature, "Self
Defense," which was made at Gait, On-
tario. Manager Fischer of the United
has already secured several good book-
ings for this picture in which thousands
of Canadian soldiers now fighting in
France were used to depict the defense
of Canada from an imaginary invasion
of the country.
A Traveling Representatives' Ass'n.
Toronto, Ont. — Not to be outdone by the
exhibitors and the exchange managers of
this Province, the traveling representa-
tives of the many Toronto exchanges
have organized an association of their
own, with W. Culliton of the Specialty
Film Import, Limited, Pathe distributors,
at its head.
1804
THE MOVING PICTURE WORLD
March 17, 1917
Indianapolis Alhambra to Seat 1,400 Persons
Barton and Olson to Spend $30,000 to Make One of Their Houses Second to
None But the Circle — No Change in the Policy of the Theater.
From the Indiana Trade News Service, 861 State Life Bldg., Indianapolis, Ind.
T NDIANAPOLIS, IND. — The theatrical
1 firm of Barton & Olson, owners of the
Alhambra and a string of other motion
picture theaters in this city, has an-
nounced that work will be started within
the next sixty days on a new building
which will be added to the Alhanbra. The
firm has Just closed a long-time lease on
the Griffith property, adjoining the Al-
hambra and intends to spend about $30,-
000 on the new building.
When completed the Alhambra will
have a seating capacity of approximately
1.400. With the exception of the Cir-le.
it t^ Hi be the largest theater in the cltv
devcted exclusively to motion pictures.
The new addition will conform in appear-
ance with the present Alhambra and will
be fireproof throughout. A wom^n s rei,t
room, a smoking room and a recreation
room for employes will be the new fea-
tures.
While the construction work is in
progress the Alhambra picture program
will be transferred to one of Barton &
Olson's other motion picture theaters. The
firm announces that there will be no
change in the policy of the theater.
stone's throw from the Delmar, are the
other houses controlled by the Cornelius
interests.
Presbyterian church Sunday evening to
discuss further the movement to place a
ban on the Sunday picture shows. The
committee did not announce the result
of the meeting but it is said that some
action will be taken soon. A similar agi-
tation was started about two years ago,
when the church representatives peti-
tioned Mayor McCarty to put a stop to
the shows. The mayor, however, told
them he saw no harm in the Sunday
shows and that he would not stop them
as long as they are conducted properly.
Ambia, Ind. — The Princess theater, of
this place, has been sold to Otto Pholes,
of Wheatland. Mr. Pholes will assume
charge about the first of the month.
Indianapolis, Ind. — The Equitable motion
pictures corporation, of Richmond, Va., has
filed notice with the secretary of state
announcing that It has withdrawn its
agencies from the state of Indiana. No
cause for the withdrawal is given.
An Interesting Question for Decision.
Huntington, Ind. — According to a deci-
sion handed down in the circuit court
here, a moving picture show and a daily
newspaper are entirely different Institu-
tions.
T. Guy Perfect and Elmer Pouse, pro-
prietors of a local photoplay house, were
each fined for operating a motion picture
show on Sunday. Mr. Perfect contended
he displayed films of news events like
the Sunday newspapers, and that there-
fore he was immune from the operation
of the Sunday closing law.
After a short deliberation the jury de-
cided that he was operating a moving
picture show in violation of t"he law, and
not a newspaper. Perfect appealed the
case.
Attack on Richmond's Sunday Shows.
Richmond, Ind. — The Sunday-closing
problem, which has not troubled the au-
thorities in Richmond for several years,
bobbed up again last week when repre-
sentatives of the church organizations of
the city petitioned Prosecutor Strayer to
take a hand in closing the motion picture
shows on Sunday. The prosecutor did not
say whether or not he would take any ac-
tion regarding their requests.
All moving picture theaters in Rich-
mond operate on Sunday, and have been
enjoying this immunity for four years.
Several previous attempts have been made
to convict the theater owners for violat-
ing the Sunday closing law, but in each
instance juries have acquitted them. The
theater owners declare that the shows are
conducted on Sunday for the benefit of
charity, as a portion of the receipts are
given to various charitable institutions.
St. Louis News Letter
By A. H. Giebler, 4123 Westminster PI.,
St. jjouis, Mo.
Another Theater Added to Cornelius
String.
ST. LOUIS, MO. — The Delmar theater,
4936 Demar avenue, which passed from
the control of B. P. Stromberg to Mrs. J.
W. Cornelius, has been reopened after
two weeks of darkness, during which
time the place was overhauled through-
out and redecorated. The lobby space
was enlarged by doing away with the
office, formerly situated at the west end
of the lobby, which improves the looks
of the place very much.
New ceiling lights were installed in the
lobby and a new lighting system to the
house proper, and the entire place has
been brought up to the Cornelius stand-
ard of decoration.
The Delmar one of the houses that
was promoted by the late O. T. Crawford,
and the last one to pass out of his posses-
sion. B. P. Stromberg, a wealthy trunk
manufacturer, took over the place from
the Crawford interests more than a year
ago and built up a high class of patron-
age, and conducted the house successfully
until he disposed of it to the Cornelius
enterprises.
The Delmar makes the fourth house
now being operated by Mrs. Cornelius
and her son, James, all of which are of
the highest type in management and pro-
gram. The Sixth street Lyric, the Royal,
and the West End Lyric, which is but a
D. W. Griffith Comes With "Intolerance"
St. Louis. — "Intolerance" began an in-
definite run at the Shubert-Garrick thea-
ter in St. Louis on February 25. The pro-
duction is being shown on an elaborate
scale; a thirty piece orchestra, a chorus,
a lobby orchestra of five pieces, and two
girls garbed in the manner in vogue In
Belshazzar's day, were stationed at the
door to give out programs.
The newspapers gave the film much
space and they were all in favorable tone
and spoke most highly of the great
spectacle.
D. W. Griffith came on to St. Louis in
person to see to the preliminary arrange-
ments and made a curtain speech on the
opening night.
Changes on St. Louis Film Row.
St. Louis, Mo. — Charles S. Goetz has been
appointed manager of the General Film
exchange at 3610 Olive street, to succeed
manager Miller, who assumed charge of
of the offices tem-
porarily when H.
P. Wolfberg re-
signed a few
months ago. Mr.
Goetz comes from
Cleveland, where
he was manager
of the Interna-
tional offices prior
to their being
merged with Pathe.
Mr. Goetz has
had a long and
varied career in
the film business.
He started out
with Warner Bro-
thers as a sales-
man six years ago
in Cleveland. After
that he opened and
managed the De-
troit branch of
Warner's, and then
became district
manager. He left
Warners to go with the World Film as
Central division manager, from which
position he worked up to general sales
manager of all branches of the United
States and Canada. He opened up
branches for the Fox company at Pitts-
burgh and Cleveland, and about a year
afterward he went to New York and
managed the Gene Gautier studio for
two years. After this he was with the
New York Bluebird exchange.
When the Artcraft Pictures started up
he was made manager of the New York
branch, where he stayed until November,
1916, when he became affliated with the
International.
Charles Goetz.
Gets German War Film Rights.
Gary, Ind. — U. V. Young, manager of
several of Gary's leading theaters, has
announced that he has purchased the
state rights on an eight-reel war picture
called "Germany and Her Armies of To-
day." This picture is said to be the only
original film that has crossed the ocean
since the war started. It had its first
showing at the Strand theater, New York
City, where it played to capacity houses
for four weeks. It will be shown in
€ary soon.
Washington, Ind., Sabbatarians Hold
Meeting.
Washington, Ind. — A committee, the
membership of which is made up from the
different churches of the city, met at the
Rockford's Mayor Wants No Sunday Shows
Calls Referendum Probably Illegal — Says Exhibitors Have Broken Faith —
Thinks Sabbath Shows Between One and Six P. M. Are Sufficient.
By Frank H. Madison, 628 S. Wabash Ave., Chicago.
ROCKFORD, 111. — No Sunday evening
picture shows! Mayor Bennett vetoed
the ordinance allowing them to open.
Mayor Bennett was profuse in his ex-
planations. For one thing he expressed
his doubt as to whether submission of
the vote of Sunday moving picture shows
was legal. Another thing he said that
many of the exhibitors had broken faith
and had not shown pictures of the class
that had been promised. Again he be-
lieved that the ordinance as it now
stands allowing the houses to run from
1 to 6 p. m. is sufficient. This bars the
houses from Sunday shows. The excuses
of the mayor have prompted several
questions. His criticisms of the pictures
which have been seen in Rockford
brought out the question, "Why did he
permit it?" He has the power to stop
any picture that is injurious to a com-
munity. The most objections are those
which protest against him, as an execu-
tive, assuming a judicial function and
reading into the referendum proposition
a meaning not intended, 'when there was
no question but that the people decided
to express their sentiments for and
against Sunday shows.
Will Send List of the Better Films.
Springfield, 111.— Vhe Illinois Congress
of Mothers and Parent-Teachers Associa-
tion has sent out a list of several hun-
dred "better films" which it has en-
dorsed. This list is not confined to In-
dustrial nor scenics but includes a great
many productions put out by some •< the
larger producing companies.
March 17, 1917
THE MOVING PICTURE WORLD
1805
What Galesbur? Censors Think of
"Unborn."
Galesburg, 111.— The censorship com-
mittee of the ualesburg Woman's club
apparently wants authority to make cuts
in moving pictures. Mayor J. L. Conger
has assured the committee that any rul-
ing they might make would be enforced,
but so far the committee has not asked
that any film be prohibited. The situa-
tion was created by the committee issu-
ing an official statement after viewing
"The Unborn.''
"While the committee concedes that
motion pictures are of educational value
to all classes of people and an important
factor in the life of the community it
was unanimously decided by the commit-
tee that while the picture 'The Unborn'
had a moral, it was of no particular edu-
cational value."
Quincy, 111., Exhibitors Praised.
Quincy, 111. — Loci exhibitors are de-
clared above the average in their line
and described as co-operating to the full-
est with the local board of censors. In
an address by Mrs. Lillian Brown, a
member of the Quincy board, to the
Parent-Teachers Association of Webster
school, the Quincy problem, she said, Is
not to educate, but to keep the quality
of the films from falling below a set
standard. Merely because a certain film
has undesirable features does not indi-
cate that the industry is going backward
because she feels that as a whole it is
moving forward strongly. Legal censor-
ship is not a good thing from the stand-
point of the film manufacturing of the
pubilc. She showed that state censor-
ship was an evil because politics enters
into it.
Illinois Theater Changes.
Alton, 111. — Certificate of a lease of the
Princess theater to James T. Reilly has
been filed.
Thomasboro, 111. — "Rusty" Matthews,
formerly connected with the Fischer and
Palace theaters at Danville, has opened
a moving pic'.ure theater here.
Mt. Sterling, 111. — Harry Meyers has
sold the Majestic theater to Richard
Davis, proprietor of the opera house, who
closed the Majestic theater because the
town is not large enough to support two
moving picture houses.
Showmanship Snapshots.
Shawneetown, 111. — Manager Joseph
May of the tirand theater gave a benefit
performance for the baseball club.
Quincy, 111. — Pinkelmann & Sheets en-
tertained fifty carriers of the Quincy
Journal at both the Gem and Savoy.
Farmington, 111. — The Princess theater
allowed the Pythian Sisters to put on
"The Battle Cry of Peace," to replenish
the lodge treasury.
Monmouth, 111. — High School Glee clubs
profited through a benefit given by the
Alamo theater.
Robinson, 111. — Manager Koscoe Coch-
> ran of the Strand theater had produced
for his house a home talent picture en-
titled "Robinson Adopts a Baby."
Rockford, 111. — Moving picture theaters
of Rockford assisted in the campaign to
raise $60,000 for club house for the Boys'
club.
New Michigan Theaters — Changes.
Pickford, Mich. — Dr. J. A. Cameron has
leased the Grand theater to Lee Young.
Lansing, Mich. — The Monclair Theater
company of St. Clair Heights has been
incorporated with capital stock of $1,000.
St. Joseph, Mich. — Bookings for the
Caldwell theater in this city and Bijou
and Princess in Benton Harbor which re-
cently were merged under the manage-
ment of William C. Mellanson will be in
connection with the Fitzpatrick-McElroy
company circuit. Oscar Har.son, who has
been manager of the Caldwell, will re-
main in charge. The Caldwell will in-
stall a new pipe organ.
St. Louis, Mich. — The Liberty theater,
seating 63"0, has been opened.
Michigan Censorship Has Second Hearing
Eaton Bill Still Being Discussed — Michigan Is Shy of Censorship on Its Record,
But Exhibitors Have to Keep Busy or They'll Pay.
By Jacob Smith, 503 Free Press Bldg., Detroit, Mich.
DETROIT MICH. — Another hearing on
the Eaton state censorship bill was
held before the State Affairs Committee
last Tuesday evening at Lansing. Among
those who appeared were many club-
women from various parts of the state,
some for and others against the bill. Also
appearing was George W. Trendle of De
troit, who spoke vigorously against the
bill. Mr. Trendle represented the John H.
Kunsky interests. Chairman Newkirk of
the State Affairs Committee is non-com-
mittal on the attitude of the committee,
although it is understood that he per-
sonally does not believe in a state censor
board, contending that local censorship
is better. The strong argument against
censorship in Michigan is the result of
state censorship in other sections, for In-
stance Ohio and Pennsylvania, where
there has been untold trouble to both ex-
hibitors, exchanges and producers. Also
that there is sufficient police power In
every community to stop objectionaDle
pictures.
However, Michigan exhibitors can af-
ford to take no chances and should not
give up tne fight. Let them continue o
send letters to the committee and their
congressmen showing that they do not
favor the bill as well as to send letters
from their patrons.
C. W. Perry to Manage Detroit Pathe.
General Manager Seelye, of the Pathe,
was in Detroit last Sunday, February 25,
and announced the appointment of C. W.
Perry as manager of the Detroit exchange
to succeed C. A. Mead, who will be trans-
ferred to another part of the country. Mr.
Mead was appointed Detroit manager
about six weeks ago and during the time
he had the office he showed an increase
of approximately 100 per cent. Now that
the office is running smoothly with a big
volume of business he will be transferred
to some other exchange that needs doc-
toring. Before -oming with Pati.e
Mr. Mead was district manager at
Cleveland for the Vitagraph-V-S-L-E.
His successor, Mr. Perry, has been with
Pathe for over a year and is a real sales-
man. He came from New England, where
he was both an exhibitor and film sales-
man.
New Madison to Open March 5.
Detroit, Mich. — The opening of the New
Madison theater, Detroit, will positively
take place Monday, March 5, unless some-
thing unforeseen happens meanwhile. It
is the largest of the John H. Kunsky
theaters. It was planned to hold the open-
ing this week, but this was impossible
to do.
State Film Co. Picture Opens.
Detroit, Mich. — "Civilization" started an
indefinite engagement at the Washington
theater, Detroit, on Sunday, March 4. This
picture is controlled in Michigan by the
State Film Co., of which Col. W. S. But-
terfield is president.
The State Film Co. now control besides
"Civilization" "A Conquest of Canaan,"
"A Mormon Maid," "Ramona," "Liber-
tine," "Robinson Crusoe," and negotia-
tions are now pending for other big
features.
Two Wrongs Do Not Make a Right,
But—
Detroit, Mich. — There are two sides to
every question, and there are two sides
to that of the deposit question. The
World correspondent was in a local
exchange the other day when the man-
ager and an exhibitor were having an
argument because the latter had canceled
his service, although he had no deposit
up. "Of course, we'll have to accept your
cancellation because we have nothing to
hold you," said the exchange manager.
"But you know very well that if you had
a deposit up with us you would not do
such a trick." This particular exchange
does not ask exhibitors for deposits. The
manager then stepped to the writer and
said: "You see what happens when you
don't ask for deposits. These exhibitors
will contract for a picture and when they
want to cancel they won't even give you
a decent notice, but instead will come In
the last day or two and cancel when it is
too late for us to get another booking
for that particular day. Just this sort of
thing compels most exchanges to demand
of the exhibitors a deposit as a guarantee
that they will fulfill their contract."
King Baggott Appearing in Michigan.
Detroit, Mich. — King Baggott is person-
ally appearing in Michigan and is to be
here for two or three weeks in connec-
tion with his five-reel picture "Absinthe,"
the state rights for which he sold to Dave
Klein. After Michigan he expects to
spend a few weeks in Ohio appearing
with the picture and delivering a lecture
prior to the showing of the film.
B. Barnett to Book "Joan the Woman."
Detroit, Mich. — B. Barnett has opened
offices in the Peter Smith building, De-
troit, from where he is making bookings
on "20,000 Leagues Under the Sea," and
later will take bookings on "Joan the
Woman." It is understood that the latter
picture will later be shown at the Wash-
ington theater.
Union Operators Carry No Films.
. Detroit, Mich. — Local union moving pic-
ture operators are not carrying any film
in accordance with their ultimatum which
went Into effect Feb. 26. As a result sev-
eral cartage companies are being organ-
ized to do the delivering. It is expected
that the charge for delivering and call-
ing for the film will be around $3 per
week to the exhibitors.
Loss Due to Careless Handling Grows.
Detroit, Mich. — Many complaints are be-
ing made by local film exchanges relative
to the careless way film is being handled
by operators particularly in the smaller
cities. Not one but at least a half dozen
exchanges have informed the World
correspondent that in the past six weeks
the amount of damaged film would run
into hundreds of dollars. Exhibitors
should be careful regarding film and
should instruct their operators to be more
careful. As film is leased only, it should
have the same careful attention by ex-
hibitors and operators as if they owned-
it themselves.
Michigan Theater Notes.
Flint, Mich. — Carl A. Cleaver, connected
with the Strand theater since its erectiom
is manager of the Delia theater.
Hubbell, Mich. — An addition to the Ma-
jestic theater, to be completed next spring,
will double the seating capacity.
St. Joseph, Mich. — A merger of three of
the five moving picture shows in St. Jo-
seph and Benton Harbor, twin cities, was
consummated. W. C. Mellensen now con-
trols the Princess, Bijou and Caldwell
tneaters.
Among the big features booked for the
Washington theater, Detroit, are "The
Honor System," re-engagement of "The
Crisis," and "Joan the Woman."
The new Lincoln theater in Owosso,
Mich., will open about iuarch 10th.
Frank St. Ongie is having plans pre-
pared for a new theater in Houghton,
Mich.
1806
THE MOVING PICTURE WORLD
March 17, 1917
Educational Pictures in the Regular Shows
Time Not Ripe to Turn Theaters Into Schools — Exhibitors Should Encourage
Demand for Good, Wholesome Pictures as Good Business.
By Frank IT. Madison, 628 S. Wabash Ave., Chicago
MILWAUKEE, Wis.— The time is now
ripe for moving picture theaters to
make radical departures in giving edu-
cational pictures, according to D. K.
Niles of Boston, former exl fbitor and
now working in conjunction with organ-
izations seeking "better films" programs.
"Motion picture theaters are not
schools nor are the managers philan-
thropists or social workers. They are
sound busines men trying to give the
Milwaukee public what they think Mil-
waukee citizens want. We must help de-
velop the tastes of the motion picture
fan by these carefully selected programs.
The social center is the place to do this
and as the tastes >■ f the theatergoer im-
prove so will the type of motion picture.
Nothing can be done by merely talking
about it and taking the stand that ex-
hibitors must show only certain pictures
passed by a censorship board. We must
prove to the exhibitors that It Is profit-
less to show any pictures that are not
beyond reproach. They'll be glad to co-
operate. We must prove to them how-
ever that that is wha~ Milwaukee people
want by showing them how well the mo-
tion pictures are supported In the social
centers.
"If the various women's clubs and
parent-teachers' associations do not en-
dorse and support these pictures when
presented in their school buildings, how
can they expect the theater managers to
give them this type of pictures."
Mr. Niles, who was an exhibitor for
eight years, earie to Milwaukee to as-
sist Supervisor H. O. Berg in the work
of selecting and promoting motion pic-
tures in soeial centers He finds that
there Is a lack of co-operation from the
civic bodies which should support these
social center moving picture shows. He
also says that Women's clubs and parent-
teachers' associations which are com-
plaining against the character of mov-
ing pictures shown in some theaters do
not understand the attitude of theater
managers.
Bryant Washburn for Clean Films.
Milwaukee, Wis. — "The photoplay
should be produced for the enter family,
not for 'men only,' or 'women only,' " de-
clared Bryant Wasuburn, Essanay star
at a dinner given for him by Manager
Ellis Bostick of the Merrill theater in
the Badger room of the Hotel Wisconsin.
"An actor who does not make it a point
to appear in only the cleanest of photo-
plays is doing himself an injustice." At
the dinner which was given for news-
paper men Washburn spoke intimately
of his work.
Notes Across the State.
Stevens Point, Wis. — The Delia theater
which has been under the management
of P. J. Bresnahan has been taken over
by J. T. Hardy.
Wausau, Wis. — The Majestic theater is
now under the management of T. O.
Troyer.
Iola, Wis. — A new moving picture
theater has been opened here
Prairie State News Letter
By Prank H. Macison, 623 S. Wabash Ave.,
Chicago, 111,
North Dakota Nullifies Blue Laws.
BISMARCK, N. D. — A hopeful sign for
the bill in the North Dakota Legis-
lature which would permit the operation
of moving picture shows on Sunday was
the passage by both houses and approv-
al by Governor Frazier of a measure
which nullifies some of the old blue laws
of the state. The laws which have been
partially voided are relics.
Some in South Dakota Want Blue Laws.
Pierre, S. D. — ii.e passage of a state
law prohibiting the operation of moving
picture theaters on £und*.y as well as
other amusements on that day Is to Lie
asked by the Federation of Churches in
South Dakota. This was decided upon
at a meeting of the legislative committee
of that body in this citj .
Odd Fellows Film on Tour.
Lincoln, Neb. — "The Highway to Hap-
piness," a film in which Lincoln people
took all the parts, was shown at the Oliver
theater. The play was produced for the
Odd Fellows lodge of Nebraska and it
will be sent on tour to secure funds for
the lodge's orphans home at York. The
production was directed by H. F. Cheno-
weth of Lincoln.
Jule Rachman Goes to General Film.
Omaha, Neb. — Business at the offices of
the General Film company of Omaha has
been increased and Manager Taylor has
called in the assistance of Jule Rachman,
manager of the Grand theater.
C. E. Holah Comes to Omaha.
Omaha, Neb. — C. E. Holah has been ap-
pointed manager of the local exchange
of the Pathe to succeed J. E. Kirk, who
resigned. If Manager Holah finds as
many frle-.ds In Omaha as he made in
Cincinnati, and no doubt he will, the city
will find him a worth-while acquisition.
Charles Murray in Omaha.
Omaha, Neb. — Charles Murray, come-
dian for the Triangle Moving Picture
Company, was a recent visitor in Omaha
where he was the guest of Manager
Thomas of the Strand theater.
Stromsburg, Neb. — M. E. Kneer has
taken over the control of the opera house
here.
Syracuse, Neb. — D. C. Beyette and
Frank Wilk have opened a moving pic-
ture show in the opera house.
Anamoose, N D. — L. M. Mitchell has
sold his moving picture theater to S. F.
Isaak.
Linton, N. D. — H. N. Turner has sold
his moving picture business to Adam
Thomas.
Kansas City News Letter
By Kansas City New Service, 205 Corn Belt
Bldg., Kansas City, Mo.
Roy Burford's Children's Night Liked.
ARKANSAS CITY, KAN. — Roy Burford,
Arkansas City, is making a great suc-
cess of Children's Night. He has the co-
operation of the superintendent of public
schools, who noi only assists in selecting
the films, but lends his moral support to
the show by helping to sell tickets.
G. P. Walker Does Yeoman Service with
Film.
Jefferson City, Mo. — G. P. Walker, man-
ager of the Jefferson theater, Jefferson
City, Mo., in conjunction with the Im-
perial Feature Film company, Kansas
City, presented the "Unwritten Law" to
the Missouri legislators, supreme and
county judges, and all the city officials.
It met with such success that it is thought
it will have a bearing on the censorship
bill pending. In fact, after the showing
of the film several legislators who ac-
knowledged that they had been opposed
to "movies," had had their opinions rad-
ically changed. Mr. Arthur Marawits,
manager of the Imperial Feature Film,
spoke before the legislators on censor-
ship.
In a Land of Milk and Honey — No,
It's Oil.
Kansas City, Mo. — P. H. Goldstone, Fed-
eral Film Co., has just returned from
Dallas, Tex. He also visited in Oklahoma.
Mr. Goldstone says that business is boom-
ing, due, of course, to the general pros-
perity. Mr. Goldstone was in the oil coun-
try. He says that every exhibitor had a
Pierce Arrow or a Packard. He adds
that, of course, as the population is so
wealthy, exhibitors can charge almost any
price and "get by with it." For instance,
when the Majestic theater in Ardmore,
Okla., was opened, $1 admission was
charged and the house was packed. Mr.
Goldstone also said that foodstuffs are
cheap and everything is so plentiful that
Texas and Oklahoma are good states for
exhibitors.
"I'll Paint Your Barn."
C. A. (Red) Jones, a popular traveler
for the Universal Company, uses the
phrase, "I'll paint your barn to get your
contract." This expression originated in
a rather novel manner. In a small town
which Mr. Jones was making an exhibitor
was engaged in the occupation of painting
his barn and refused to talk about films
for his theater. "Red," nothing daunted,
stepped up beside him on the scaffold and
worked with him painting the barn. Dur-
ing the conversation he hauled down a
contract from the exhibitor. "Red" Is
always pulling off a stunt like this.
Pathe Salesmen Hold Convention.
Kansas City, Mo. — The salesmen of the
Pathe exchange recently had a conven-
tion. Plans for better advertising, better
co-operation with the exhibitors, etc., were
discussed. Those present were: Fred
Pickrel, Wichita, Kan.; Geo. Meek, Tulsa,
Okla.; H. M. Hempel, Kansas City; J.
Foland, Kansas City, and Ed. Heller and
J. L Parkhurst, also of Kansas City.
Getting Film Stars to Shine Among
Dancers.
Kansas City, Mo. — P. L Ryan, mana-
ger of the Standard exchange, and Frank
Newman, manager of the Royal and Re-
gent theaters, recently went to Chicago
to make arrangements with film stars for
their appearance at the Kansas City Movie
Ball.
W. B. Emrich with Standard Film.
Kansas City, Mo. — W. B. Emrich, for-
merly manager of the Bluebird, has re-
signed to take a position as special rep-
resentative of the Standard Film Co.
G. H. Charne New General Film
Salesman.
Kansas City, Mo. — Geo. H. Charne is a
new salesman with the General Film. Mr.
Charne was formerly advertising solicitor
with the Kansas City Post.
Local Exchange Notes.
Kansas City, Mo. — J. H. Gilinsky, Es-
sanay Co., has returned from a trip to
Omaha, Neb. Mr. Gilinsky says that busi-
ness is splendid in that territory.
F. A. Larson, Essanay traveling repre-
sentative, was in Kansas City recently
and declares that the success of the Max
Linder comedies is remarkable in Ne-
braska. M. Ladeux, Empress theater,
Omaha, has contracted for the Max Linder,
the Rialto, Kansas City.
Fort Smith, Ark. — The New Joie thea-
ter, Fort Smith, opened with "War's Wo-
men," which went big.
McPherson, Kan. — C. G. Oelrich, Mc-
Pherson, is building a new theater with
a seating capacity of 650. The features of
the building will be a smoking room and
ladies' rest room.
Chanute, Kan. — L. R. Sommers, Cha-
nute, Kan., has opened a new theater.
Kansas City, Mo. — Fred Savage and
Chris Glamman, well known Kansas ex-
March 17, 1917
THE MOVING PICTURE WORLD
1807
hibitors, are planning to build a large
theater.
Imperial Feature Film Co. Makes Head-
way.
Kansas City, Mo. — The Imperial feature
film company, in Kansas City but a few
months, is making rapid heauway. Their
showing of the "Unwritten Law" has been
short of phenomenal. Arthur Merowitz,
owner of the company, has as his very
able business partner his wife, who was
assistant manager of the Mutual in Omaha,
Neb.
Teachers Like "War Brides."
Hutchinson, Kan. — Fred Savage, Hutch-
inson, showed "War Brides" to a conven-
tion of teachers. He handled the pro-
gram as a representative of the Com-
mercial Club. The film met with such an
enthusiastic reception that Mr. Savage
has obtained a return date.
Recent Kansas City Visitors.
Visitors in Kansas City recently were:
J. R. Buford, Rex theater, Arkansas City,
Kan.; J. E. Jones, Tucker theater, Pleas-
ant Hill, Mo.; V. L. Wagner, Bildorf, In-
dependence, Kan.; Mr. and Mrs. O. C. Ca-
nary, Wareham theater, Manhattan, Kan.;
Gus Kubach, Lyric theater, Abilene, Kan.;
Beidler, Newton, Kan.; Fred Savage, Hut-
chinson, Kan.; Chris Glammon, president
Kansas Exhibitors' League, Wellington,
Kan.; R. B. Christian, Excelsior Springs,
Orpheus theater; G. R. Kubaugh, Lyric
theater, Abilene, Kan.; W. Hubbel, Tren-
ton, Mo.; Percy Jones, Unionsville, Mo.;
Chas. Townsend, Leavenworth, Kan.
Kansas Theater Notes.
Beloit, Kan. — The Electric theater will
be reopened under the management of
L K. Nos. Mr. Nos owns moving picture
houses at Herington, Kan., and four in
other towns near there.
Blue Mound, Kan. — Jean and Lawrence
Arnold have purchased the moving pic-
ture theater from Oscar Gambill.
Hamilton, Kan. — A. F. Dove is now sole
owner of the Star theater, having bought
the interests of Messrs. Herrman, Clem-
ans & Winegar.
Luray, Kan. — Hickman Brothers are
building a new opera house.
Sabetha, Kan. — Charley Robinson has
sold the Savetha picture show to Herman
Koch.
Stafford, Kan. — E. C. Long has pur-
chased the interest of B. L. Ingersoll in
the Gem theater.
New Theaters in Neighboring States.
Marshall, Mo.— R. L. Sanford and Cricket
Hearn have purchased the Wonderland
from Elmer Featheringill and will move
to the opera house.
Ardmore, Okla. — The Princess theater
building, constructed at the cost of $50,-
000, was recently opened. It has a seat-
ing capacity of 1,250.
Erick, Okla.— R. V. Mayes and J. H.
Southmayd have had plans drawn for a
new theater. The building will be 40x125
feet and will cost over $5,000.
Pine Bluff, Ark.— The Best Theater com-
pany has surrendered its charter.
Tellville, Ark. — Fred Berry and Clyde
Hudson have bought the Electric theater.
Colony, Okla. — Colony is soon to have a
new up-to-date picture house.
Mangum, Okla.— Slaten & Trammel will
place a first class motion picture show in
this city.
Guymen, Okla.— C. M. Fun, manager of
the Dime theater, is erecting a new pic-
ture theater, with a seating capacity of
672.
Tulsa, Okla. — Tulsa will soon have a
new high class moving picture show. Mrs.
J. C. Johnson has purchased lots and will
build a $15,000 theater.
Oklahoma City, Okla. — In the amusement
park which is to be built in Oklahoma City,
a moving picture building is to be in-
cluded among other attractions.
Two New Texas Amusement Bills
Lower Chamber Engrosses Parks Bill to Give Cities and Towns Local Option
in Matter of Sunday Shows — A Gross Receipts Tax Bill — There Is a Big
Demand for Money at This Time — Exhibitors Not Worrying as Yet.
By N. E. Flanagan, 516 North Ervay St., Dallas, Tex.
AUSTIN, TEX.— Following a big debate
and discussion of the morals of Dallas
by the legislators at Austin, Feb. 19, the
House engrossed by a vota of 65 to 59,
the Parks bill, allowing towns and cities
to regulate or prohibit Sunday amuse-
ments by ordinance or charter amend-
ment.
Barry Miller, legislator from Dallas, de-
fended the bill vigorously. He said that
Dallas has as high a morale citizenship
as can be found anywhere on earth. But
there are thousands of workers in Dallas
who can not go to places of amusement
except on Sunday. There are thousands of
girls in boarding houses who can not re-
ceive callers because they have no place
to receive them. But they have youth's
inclinations and youth's right to amuse-
ment. He told of seeing thrashing ma-
chines at work in the black land counties
on Sunday and of road workers on the
county road ten miles from the Capitol.
Effect of Wholesome Amusements.
Legislator Florer from Dallas declared
that no city has a higher strength than
Dallas, and that it is largely attributable
to the fact that Dallas does have wholo-
some amusements which take the people
away from the vicious side of things.
A Gross Receipts Tax Bill.
A bill has been introduced in the legis-
lature to levy and collect a gross receipts
tax upon theaters, menageries, acrobatic
performances, moving picture shows, etc.,
authorizing commissioners' courts to levy
and collect a tax equal to one-half of
that levied and collected for the State,
and authorizing cities and towns to levy
and collect a tax equal to that levied and
collected by the commissioners' court. It
repeals Section 36 of Article 7355, which
required an annual occupation tax of $25.
"The fact that Texas and the various
counties and cities of this state are not
receiving a sufficient tax from circuses,
shows, menageries, theaters, moving pic-
ture shows, and etc., creates and emer-
gency and imperative public necessity
requiring that the constituional rule re-
quiring bills to be read on three separate
days be suspended and the act take ef-
fect after its passage," was a clause of
the bill.
Pressing Need of Money.
The fact that the general appropria-
tion bill of the Senate will be a record-
breaking one, is significant to amusement
promoters. The total for the ensuing two
fiscal years will be close to $15,000,000,
while special appropriations already pass-
ed by the present session are estimated
at about $4,000,000.
"M«ney had to be raised for the large
appropriation," said Albert Walker, at-
torney for Interstate Amusement com-
pany. "Judging from the box receipts of
the moving picture shows, some people
imagine that there is immense profit in
the business. They don't consider the
expenses of films, salaries for actors, or-
chestras, heating and lighting, etc. Two
committee hearings were held Thursday
night though and when we explained
things to the legislators they began to
change their ideas."
The bill has the sanction of the gover-
nor and the revenue department. E. H.
Hulsey, manager of the Old Mill and
Queen theaters In Dallas and a big chain
of others in the state, left for Austin last
night. He was hopeful and said the film
men considered the outlook bright. That
the bill will be killed is the general
opinion.
Old Mill Theater Burns.
Dallas, Tex. — The Old Mill theater, one
of the biggest moving picture theaters in
Texas, burned at Dallas, Saturday night,
February 24.
The building, valued at $80,000, was par-
tially destroyed. Damages were estimat-
ed at about $30,000. The $1,500 pipe or-
gan and the picture screen, one of the
largest in the world, are as good as new.
The canary birds, "Jack" and "Billie,"
which have made the Old Mill famous, are
singing today at the Hippodrome, where
the Old Mill management has taken tem-
porary headquarters.
The handling of the audience in the
theater when the fire broke out is con-
ceded by Dallas people to be the most re-
markable and successful ever known.
"Nobody hurt. Emptied in one minute.
Come to Hippodrome Today" was the sign
in front of the uninjured brick exterior,
Sunday.
The operator stayed in his cage until
the last person was out, while the fire
blazed 10 ft. below him. The organist
played till the last auditor had left.
Herschel Stuart Will Help Manage
Hulsey Theaters.
Dallas, Tex. — Herschel Stuart, well
known in Dallas, has been appointed as-
sistant manager of a the Husey theaters.
Waco Queen Theater to Be Rebuilt.
Waco, Tex. — Coke Horn, who has been
running the Queen theater at Waco for
the past several months, has sold out to
a local company. Following Horn's plans
they will increase the capacity of the
theater from 450 to 2,000 seats, making
it the largest theater in Texas. Work
on the new building will start imme-
diately.
Dallas Metro Film Company Changes
Hands.
Dallas, Tex. — Albert Russell and Dave
Reed, managers of the Metro Film com-
pany, Dallas, have sold out to Leroy
Bickle of Waco and Oklahoma City.
Bickle was one of the former Paramount
managers in Dallas.
Theater Jottings Across Texas.
Garland, Tex. — H. R. Rogers has pur-
chased the Lyric theater at Garland.
Bonham, Tex. — Aldredge & Watson
have purchased the Best theater from
G. M. Rhodes at Bonham.
Waco, Tex. — The Rex theater, Waco,
has been purchased by W. S. Sonneman,
who owned the Nickel theater for years.
Dalhart, Tex. — J. E. Cary has sold his
interest in the Texas Grand theater to his
partner, W. L. Hamilton.
Sweetwater, Tex. — Hamp Snell will open
a new picture show in the new building
Campbell & Snell are building.
Pittsburg, Tex. — Frank Holmsley, form-
erly of Ozena, has purchased a picture show
here. He has sold his home in Ozena and
will take active charge of the business.
Seguin, Tex. — H. Bartholomae has bought
the Palace theater, fixtures, etc., from Har-
rison & Son, and took possession Feb. 15th.
Roy Kintz will be the active manager.
Loraine, Tex. — Costephens Bros, are re-
modeling and enlarging the stage at their
theater.
Waco, Tex. — A number of prominent
Waco business men are planning for the
erection of a new downtown picture house.
The structure will probably cost about
$100,000, with a seating capacity of 1,000.
Cuero, Tex. — Mr. Denton, of Houston, has
bought the Royal Picture theater.
1808
THE MOVING PICTURE WORLD
March 17, 1917
Higher Rates Get as Good Houses
Minneapolis Proves Again That People Are Willing to Pay Reasonably for the
Right Kind of Entertainment — More Houses to Raise Prices — Film Business
Is Good — Dangers of Risque Films — Other Notes.
By John L. Johnston, 604 Film Exchange Building Minneapolis, Minn.
MINNEAPOLIS, MINN.— Despite the fact
that several bread trains have left
here to keep the East from starving to
death or to aid the starving Belgians et
al, there is plenty left hereabouts — any-
way the local filmland is busy. If Min-
neapolis were New York or Boston or
Philadelphia, the people here might hold
their breath until the week's run of David
Wark Griffith's latest, "Intolerance,"
s'.iowed at the local Metropolitan. Sun-
day, March 4, is announced as the
coming of the big production, but it has
not caused a sensation. Undoubtedly
'•Intolerance" will have a good week here,
but it is not expected that any box office
records will be broken. Minneapolis has
ceased to grow excited over "mammoth"
productions.
However, the public is gradually being
worked into the habit of paying fifteen
cents to see "pix" as Terry Ramsaye
would say, and it looks now as if a small
advance in price at down-town theaters
will "get away" all right. The Strand
has charged fifteen cents for almost every
production shown within the last month,
and the New Garrlck has done likewise
and it cannot be noticed that these the-
aters have lost any of their patrons. The
Lyric has not suffered from charging big
prices for big features, and when the El-
liott-Sherman house returns to program
features March 4 it is believed 15 cents
admission can be charged for any picture
shown.
In St. Paul several theaters have in-
creased admission prices at various times
and enjoyed a good business.
Showing Banned Pictures Cost Manager
Dear.
Minneapolis, Minn. — Because he insisted
on running "The Garden of Knowledge"
film feature displaying numerous nufae
feminine figures despite objections of sev-
eral clubs and argued with the Minne-
apolis Journal over its severe criti-
cism of his methods, Manager James Mc-
Clenaghan of the Alhambra has got into
trouble. He has been arrested and is
scheduled to appear before the grand jury
February 26, and his theater license has
been revoked and his doors closed. Also
Mr. McClenaghan has been expelled from
the Exhibitors' Corp. and his film seized,
according to reports. The Alhambra did
a good business for about three weeks
while "The Garden of Knowledge" was
running, but it is not expected that the
theater will do very much business in
the near future. This case has proved a
big help to organizations which have
sought to convince exhibitors that dis-
playing "risque" pictures Is "risky."
Prosper Schwie Goes to American Maid
Film.
Prosper Schwie has resigned as road-
man for the Artcraft exchange and gone
out on a tour of Southern Minnesota for
the American Maid Film Company.
Elks Give R. E. Bradford Pleasant
Surprise.
Minneapolis, flllnn. — Ralph E. Bradford,
new Universal manager, was surprised,
pleasantly, when he came to work the
first morning last week to find a large
floral horse shoe upon his desk. The floral
piece was a gilt from Lodge No. 44.
B. P. O. E.
F. A. Burke to Manage Westcott Film
Office.
Minneapolis, Minn. — F. A. Burke, for-
merly with the local Fox excnange, has
been appointed manager of the Westcott
Film Corp.'s local office, President E. A.
Westcott having decided to spend most of
his future time at newly-opened branch
offices in Des Moines, Omaha and St.
Louis. R. H. Chandler of Kansas City
has also been added to the Westcott of-
fices as a special representative. Mr.
Chandler was formerly with the Federal
and Bluebird exchanges at Kansas City
and also exploited his own features for
a time.
Special Showings and State Right Films.
Minneapolis, Minn. — Green & Steffes
gave a special showing of their late ac-
quisition, 'Ignorance," at The Strand,
Minneapolis, Thursday morning, February
22, at which over three hundred people
were present. "Ignorance" is scheduled
to be shown for the first time at a down-
town theater here within a few weeks.
H. R. Brandt has received many inquir-
ies about his two war features, "Guarding
Old Glory" and "Germany on the Firing
Line." Mr. Brandt recently opened an ex-
change at 700-02 Film Exchange building.
W. H. Lawrence Goes to Local Fox.
Minneapolis, Minn. — W. H. Lawrence
has been added to the sales force of the
local Fox exchange and he will cover the
Iowa and Southern Minnesota territory.
F. W. Bauer Now Road Man for
Paramount.
Minneapolis, Minn. — F. W. Bauer has
been appointed Paramount's road man for
the Dakotas to succeed H. C. Remington,
now stationed at Milwaukee.
F. I. L. M. Club Dinner Feb. 26.
Minneapolis, Minn. — The F. I. L. M. Club
of Minneapolis will hold its first annual
get-together dinner Tuesday evening,
February 26, at the Dyckman hotel here.
Covers will be laid for over a hundred
film men and, according to Myron Con-
haim, one of the leading ticket salesmen,
it may be necessary to lengthen the tables
a little in order to accommodate the
hungry crowd. The F. I. L. M. Club, one
month old, has developed into a big suc-
cess to date, and if its present standard
is maintained it is expected that this
body will be one of the strongest organ-
izations in the entire West within a few
months.
The club has been asked by the Exhibi-
tors' Corp. of the Northwest to assist in
making the May convention of exhibitors
a success by raising $1,500 for a real trade
showing at the time of the gathering. The
club has promised the exhibitors Its sup-
port.
Features Booked or Running.
St. Paul, Minn. — Manager Maitland of
The Strand here has announced a week's
run of "War Brides," featuring Nazimova
beginning Sunday, March 4, at advanced
prices. This will be the tirst presenta-
tion of "War Brides" in the Twin Citites.
Minneapolis, Minn. — The Lyric has ex-
tended its run of "20,000 Leagues Under
the Sea" one week, and is expected to re-
turn to Its former policy of program re-
leases March 4 with "The uirl Philippa,"
featuring Anita Stewart. Metro features
will follow.
Minneapolis Exchange Notes.
Minneapolis, Minn. — Manager W. K.
Howard of the Vitagraph has returned
to his desk after being confined to his
bed for a week with la grippe.
Manager Harry Graham of the K-E-S-E
MORE KANSAS NEWS ITEMS.
Start Picture Show to Boost Town and
Make Money.
Gardner, Kan. — H. C. Bigelow, banker,
and T. D. Goresline, manager of the
Johnson County Telephone company, look-
ing for ways to help their community to
greater expansion and upbuilding, de-
cided on a moving picture show. They
bought a local theater, the Royal, and In
six months their enterprise, based purely
on business loyalty to iheir town, has
proved to be a money-maker In itself.
The town has 514 people — one of the
smallest towns in the state having a pic-
ture house. The theater seats 225, the
regular charge being 10 cents. Recently,
when "Snow White" was shown, the price
was raised to 20 cents — though they say
they might as well have charged 25 cents.
"We are only 30 miles from Kansas
City," said Mr. Bigelow, the banker. "Our
people come up to the city frequently,
and see the good shows here. They had
been getting dissatified with their own
town, feeling that they were in the back-
woods. But one of the most potent In-
fluences to change their spirit has been
the good pictures we are showing. We
know that the young people are going
to be better contented at home now. Our
town is improving in many respects —
brick buildings, well oiled roads, and
generally a higher standard of living. The
people come together at the moving pic-
ture exhibition, they boast of the show
and of their town — and we are on the
exchange has had local sceiu-s taken by
the Dochren Film Corp. for insertion in
"Skinner's Dress Suit" when that feature
is displayed at The Strand theaters of St.
Paul and Minneapolis this week. Bryant
Washburn will open at the St. Paul
Strand, in person.
Manager L. V. Calvert of the New Gar-
rick had added a singer to his program
this week. This is the third week Mr.
Calvert had had added features to hia
program. Manager Sprague Green of the
New Garden has also added a singer to
his program of pictures.
Manager Al Steffes of the Northern the-
ater here returned from a shopping tour
last Friday afternoon to find his theater
partially destroyed by fire. Mr. Steffes
has already begun remodeling the the-
ater and predicts an early opening.
"Daddy" Hoyt, jovial Metro salesman,
with headquarters at Milwaukee, visited
Manager Otto N. Davies at Metro head-
quarters here last week. "Dad" stated he
found Mr. Davies was keeping the ex-
change in splendid shape.
P. N. Branch, special representative from
the New York Triangle offices, is in charge
of affairs at the local Triangle exchange
while efforts are being made to secure a
suitable successor to Ralph E. Bradford,
who resigned recently to become manager
of the local Universal exchange.
Manager P. H. Carey of the Zenith ex-
change has booked his Christie comedies
in the New Garrick, Minneapolis, and New
Palace, St. Paul.
Minneapolis, Minn. — The Strand has be-
gun something new in local film circles.
Friday evening, February 23, the Powers
Mercantile Company staged a fashion
show in connection with The Strand's reg-
ular program, living models ■wearing the
latest in fashions. This feature will be
added to The Strand's bill each succeed-
ing week hereafter.
Minneapolis, Minn. — "Patria" is proving
a good addition to the local Orpheum's
bill of high-class vaudeville, and "The
Great Secret" has added much to the pat-
ronage at the New Grand.
Minneapolis, Minn. — Theda Bara in "The
Tiger Woman" proved an unusual busi-
ness getter at The Blue Mouse, St. Paul,
last week.
Minneapolis, Minn. — Manager George
Granstrom, of the Franklin theater, Min-
neapolis, staged a special matinee for
children, Saturday, February 24, at the
request of women's clubs. "Rip Van Win-
kle" was his feature offering.
March 17, 1917
THE MOVING PICTURE WORLD
1809
high road to the perfectly harmonious co-
operation of community upbuilding- which
means prosperity and continued growth*."
Mr. Bigelow looks after the advertis-
ing and the financial affairs of the thea-
ter, Mr. Gorseline managing it. They in-
stalled a new machine and employ good
operators.
Gets Value from Eppes Sargent's Stuff,
and Likes the Whole Paper.
Aurora, Neb. — A former newspaper
man, a printer, and now a successful
moving picture exhibitor — it is natural
that J. E. Schoonover, of Aurora, Neb.,
should pick out the advertising depart-
ment of the MOVING PICTURE WORLD
as the most valuable to him.
"I wouldn't want any department elim-
inated, though," he said. "I couldn't do
business without it — I know well enough
that my business would commence to drop
back."
Mr. Schoonover's practical experience in
setting advertisements and running a
newspaper and printing office, enables
him to judge technically the value of the
department — he knows how good that
department Is.
Southwest Notes.
Ardmore, Okla. — The Mid-Western
Amusement Company was chartered with a
capital stock of $25,000 by Harry Lowen-
stein and others, all of Ardmore.
Little Rock, Ark. — The Palace Amuse-
ment Company was chartered with a cap-
ital stock of $10,000 by L. S. Schorthz, T.
R. Fox and Se. Gans.
PACIFIC COAST NOTES.
San Francisco Newslets.
Martinez & Moore have taken over the
Winters theater on Mission road.
Robert Abraham manager of the new
Mission theater of the Kahn & Green-
field circuit, is the proud father of a
husky boy.
The Fairyland theater on Devisadero
street, owned for several years by Cory
Bros., but of late conducted by Charles
Goodwin, of the Larkin theater, has been
sold to Sid Martenstein, who also has the
Halcyon theater two blocks away.
The Peerless Film Service has pur-
chased an Overland automobile for deliv-
ery purposes. E. tx. Emmick, of this con-
cern, is again in Los Angeles, and is now
dividing his time between that city and
the San Francisco headquarters.
California Briefs.
Oakland, Cal. — A. E. King, of the Gem
theater, has taken over the Hellman
theater on Broadway, near Seventh and
has renamed it the Crown. As daily
changes are made at both houses and
five reels constitute a program, Mr. King
is called upon 10 book seventy reels of
film a week.
Manteca, Cal. — Stark & Hodges, who
conduct the Tokay theater at Lodi, have
opened a new house here.
Guernerville, Cal. — The new theater of
L. S. Murphy is to be opened soon, the
initial attraction to be the new de luxe
edition of "The Spoilers." The house Is
an unusually fine one for a town of the
size of this one.
Fruitvale, Cal. — Another projection
machine is to be added to the equipment
of the operating room.
Stockton, Cal. — Messrs. Lagorio, Triold
and Calestini are to erect a moving pic-
ture house for Japanese.
Santa Cruz, Cal. — The Princess theater
has been taken over by Fred Fitch and
will be opened as soon as necessary al-
terations can be made.
Producer Leaves for the Orient.
San Francisco, Cal. — Ben Brodsky, who
has been in this country for several
months with moving pictures taken in
China, sailed from this city for Hong-
kong on February 21 and plans to make
a number of pictures before returning,
which will be in about five or six months.
More Seats in San Francisco
New Filmore Theater Will Be Enlarged to Seat 2,500 — A New Building with the
Same Entrance — Cost Will Be Quarter of a Million — There Are Already Many
Fine Theaters in This District.
From T. A. Church, 1507 North Street, Berkeley, Cal.
SAN FRANCISCO, CAL.— The New Fill-
more theater on Fillmore street, near
Eddy, which was opened less than two
years ago by the Kahn & Greenfield cir-
cuit, and which is one of the best ap-
pointed moving picture houses in the city,
has already proved to be too small and
is to be remodeled and transformed into
a house with a seating capacity of about
2,500, or more than double the capacity
of the present one. The long lobby of
the theater now in operation will serve
as an entrance to the new house, which
will be a separate structure from the one
now in use.
The present theater will be transformed
into an assembly hall for dances and pub-
lic meetings, with entrances on Eddy
street, as well as through the theater
lobby. The new building will be erected
just beyond and parallel to the present
one and will be reached by an extension
of the present entrance. It is the inten-
tion of Kahn & Greenfield to make this
the finest district theater in San Fran-
cisco, surpassing even the new Mission
theater, which is so much admired, and
the architects will be Reid Bros., who
have designed so many beautiful build-
ings in this city. J. R. Hanify, who
erected the New Fillmore theater for
Kahn & Greenfield, will erect the big
addition, so confident is he of the futuye
of the moving picture business and of
the success of this firm. When the new
building is in a completed form his in-
vestment will be in the neighborhood jf
$250,000.
This action on the part of the Kahn &
Greenfield circuit is especially interest-
ing, since the Fillmore street district
probably has more and larger houses in
it than are to be found in any other sim-
ilar residence district in the world. Fol-
lowing the fire of 1906 the owners of
such downtown theaters as the Orpheum,
the Alcazar, and other legitimate houses,
erected large theaters in the Fillmore
street district, and a dozen moving pic-
ture houses sprang up here. There are
three houses in the neighborhood, each
with a seating capacity of almost 2,000,
that could be secured at a comparatively
modest rental, but the Kahn & Green-
field circuit has decided that it is better
to erect a theater especially for moving
pictures than to attempt to remodel an
old one. Work is to be commenced at
once on the new building and the open-
ing date has already been set for Sep-
tember 20.
Another House for Market Street.
San Francisco, Cal. — The recent an-
nouncement of the Turner & Dahnken
circuit that work would be started
shortly on the erection of a moving pic-
ture theater at Eighth and Market
streets, with a seating capacity of 6,000,
has been followed by that of Mr. Gibbs,
of the Empire theater, to the effect that
he has secured a lease on a lot between
this site and the Rialto theater for a
house to have a seating capacity of
about 1,000. The prospects are that with-
in a year this section of Market street,
formerly used chiefly by occasional
tented attractions, will become a moving
picture center of unequaled magnitude.
All Star Distributors' New Quarters.
San Francisco, Cal. — The All Star
Feature Distributors, Inc., of which Sol
L. Lesser is president, has arranged to
take over the corner location in the fine
fireproof film exchange building now
practically completed at Leavenworth
and Golden ^.ate avenue, and will move
from 234 Eddy street some time in
March, or as soon as the new quarters
can be fitted up. The new location is In
the heart of Film Row and the improved
facilities will enable this concern to
handle its large productions in a more
effective manner.
Mutual District Manager Visits. "
San Francisco, Cal. — J. S. Woody, dis-
trict manager for the Mutual Film
in the Pacific Northwest, was a recent
visitor here for a stay of a few days
and has since left for Chicago. He noted
many changes since his last trip here,
but found many fr'ends in the trade.
Sol L. Lesser Secures Big Productions.
San Francisco, Cal. — The All Star
Feature Distributors, Inc., headed by Sol
L. Lesser, has purchased the California,
Arizona and Nevada rights to the Uni-
versal production, "Twenty Thousand
Leagues Under the Sea." tie has ar-
ranged a first run booking at the Cort
theater, one oi the finest downtown
houses here, where 25, 50 and 75 cent
prices will prevail. The second run book-
ing has been obtained by Sheehan &
Lurie for the Savoy, this engagement to
start on the last day of the run at the
Court theater, making it the first time
that a stellar moving picture production
has been shown in two big downtown
houses in this city at the same time.
The California, Arizona and Nevada
rights to the "People, Versus John Doe"
have also been secured and this produc-
tion has been booked by Manager Eugene
Roth of the Portola theater for the week
of March 4.
Empress a Straight Picture House.
San Francisco, Cal. — A large Wurlitzer
unit organ is being installed in the Em-
press theater and this house will be
transformed from a vaudeville to a mov-
ing picture theater at an early date. This
theater, which has a seeting capacity of
about 2,000, Is very centrally located on
Market street and is one of the hand-
somest houses in the downtown district.
The present plans include opening it as
a picture house with Clara Kimball
Young in "The Price She Paid." Manager
Sid Grauman has selected a capable as-
sistant in M. Zar, who has had wide ex-
perience with the presentation of moving
pictures, having been with the Turner &
Dahnken circuit, the Berkeley theater
and the Edison theater.
Greater Vitagraph Moves.
San Francisco, Cal. — The local branch
of the Greater Vitagraph has removed
from the quarters on Market street occu-
pied by it for the past two years to the
fifth floor of the Easton building at 985
Market street, where more than five
thousand square feet of floor space is
occupied.
Union Official Visits East.
San Francisco, Cal. — L G. Dolllver,
business agent of the local moving pic-
ture operators' union, Is making another
Eastern business trip and during his ab-
sence his duties are being attended to
by Anthony Noriega.
Mark Lasky Looking for Features.
San Francisco, Cal. — Mark A. Lasky,
head of the De Luxe Film-Lasky Co., left
recently for Los Angeles to look over
some open market productions. This
firm is well settled in its new quarters
on Golden Gate avenue and a representa-
tive Is on hand to attend to bookings
during the absence of Mr. Lasky.
1810
THE MOVING PICTURE WORLD
March 17, 1917
Two Bits Admission in Sight
In Portland, Ore., Indications Are That Big, First Run Houses Must Soon Charge
Twenty-five Cents Admission — Change Will Probably Be Gradual With In-
creased Charges for Special Attractions — Film Cost Is the Reason.
By Abraham Nelson, 601 Journal Bldg., Portland, Ore.
PORTLAND, ORE. — The trend of mov-
ing picture production toward the so-
called super-feature and the continual
struggle between the first run downtown
exhibitors to buy the biggest and most
stupendous pictures is bound to result In
a raise of admission price to 25 cents un-
less all signs fail. How will the public
receive it?
Two years ago downtown houses were
charging ten cents. Edwin James, then at
the Majestic, inaugurated the change to
fifteen cents for night shows. The ad-
visability of his step was at first ques-
tioned by the rest of Portland's exhibi-
tors, but the public evidently saw added
values in films about that time and took
kindly to the change when all the first
run theaters raised to fifteen cents.
Mr. James now advertises "War Brides"
at his house, the James' Broadway, at 25
cents admission. W. M. Rogers, director
of publicity, stated that whenever a super-
feature was offered at the big theater the
25-cent price would prevail. He said only
pictures that were worth the extra money
would be classed as super-features, how-
ever.
It has been the practice in first run
theaters to buy regular service on con-
tract and alleged super-features to bolster
this regular program. The regular pro-
gram is laid on the shelf while a super-
feature is running. This practice, due to
conditions into which the business has
worked itself, makes an extra expense
which must be borne in the end by the
theater patron.
"Will the patron stand for the raise that
is necessary because the theater must
pay for two shows when it only uses one?
The admission to big theaters should be
raised when the raise is commensurate
with their worth, but the public will soon
"get wise" if the raise in admission is
merely to cover waste caused by having
a show on the shelf.
M. H. Hoffman, general manager for
Universal, is quoted in the Portland press
as follows on the admission question:
"Three things originally made moving
pictures popular — price of admission, di-
versity of program and convenience in
time of attending. The long, special fea-
ture plays have taken away these features.
Prices have gone up, there is no diversity
of program that will appeal in some part
to each member of a family, and a good
many people do not like to go into the
theater in the middle of a long play. Per-
haps the long picture play accounts for
the fact that last season was the best in
vaudeville during the last eight years.
The people want diversity.
"It is noticeable that admission prices
are going up all over the country. I do
not know that I personally approve of
this. It in effect takes away the poor
man's entertainment. I do not stand for
cheap entertainments, but I do stand for
good entertainment that will be within
the reach of everyone."
mored that Mr. Haas has had an attrac-
tive managerial proposition offered to
him, which he may accept.
land Court. It is the Pallay Features
company, of which M. Pallay is president '■
and D. N. Pallay is general manager. The
Pallays were formerly engaged in the i
men's furnishing business here and have
lived in Portland for many years.
Their first feature is Griffith's "Her
Condoned Sin," for which they have the
rights in the Pacific Northwest. This
picture has been booked to run at the
People's.
Pendleton House Sold.
Pendleton, Ore. — The Temple theater,
one of the large photoplay theaters here,
was sold by James B. Welch to L. E.
Cooper. Mr. Cooper is an old-time show-
man and formerly conducted the Alta
theater. This is the second time the
Temple has changed hands in the past
two months.
Haas Again With Artcraft.
Portland, Ore. — Norvin Haas, formerly
manager of the Crystal theater at Astoria,
and later traveling for Artcraft, is back
with the Seattle company and has been
working in Portland territory. It is ru-
Woodlawn Theater Opens.
Portland, Ore. — The Woodlawn theater,
one of the city's pretty suburban houses,
has been reopened by E. H. Brodder. This
theater has had several owners recently.
Mr. Brodder opened with General service.
Manager Becomes Actor.
Stayton, Ore. — Friends of Jack Walthe-
meyer, former owner of the Star theater,
have received word that he is now in Los
Angeles working as an actor with a pro-
ducing company. The Star has been pur-
chased by C. E. Taylor and the other
house, the Stayton theater, has been
closed.
A New Feature Company.
Portland, Ore. — A new feature company
has been formed here with office at High-
Heard on Film Row.
Goldendale, Wash. — J. B. Leadbetter has
purchased the Star theater from Camplin 1
& Brooks.
Portland, Ore. — Vernon Schubach, cash-
ier of the Universal exchange, has traded I
places with Mr. Weil, who has a similar I
position in Seattle.
Nez Perce, Ida. — J. B. Caldwell has sold .
the Arctic theater and is now looking for j
a new location. He recently went to 1
Grant's Pass, Ore., to inspect one of the
theaters there.
Portland, Ore. — The lot and building
housing the Gay theater has been sold,
the consideration being reported as $16,-
000 cash.
Portland, Ore. — Film Row's three supply
houses, the Service film company, the Re-
liable film service and Pete Sabo, all re-
port big sales in equipment, and the sale
of ten machines in a week.
ganist since the theater opened. The
Washington State University glee club
was presented for an extended engage-
ment at the Clemmer a year ago.
Ralph Ruffner Gets Keystones.
Spokane, Wash. — C. F. Hill, Seattle
manager -of the Triangle, dropped in on
Spokane exhibitors and went home with
a Liberty contract for Mack Sennett Key-
stone. These Keystones are now released
independent of other Triangle attractions
and Ralph Ruffner, manager of the Lib-
erty, which has always handled Sennett's
offerings in Spokane, decided not to let
them slip.
Clemmer Theater Celebrates Its Birthday
Dr. H. S. Clemmer Has Made His House Famous in Two Years — A Leader with
Children's Shows — Believes in Good Music.
By S. Clark Patchin, E. 1811 Eleventh Avenue, Spokane, Wash.
SPOKANE, WASH. — With capacity audi-
ences at practically every performance
the Clemmer theater celebrated its second
birthday anniversary, the week of Febru-
ary 18, and Dr. H. S. Clemmer had as the
feature Anita Stewart in "The Girl Phi-
lippa."
Mrs. Vernon Castle in an instalment of
"Patria" was also shown the first three
days of the week and "The Silk In-
dustry," the latter part of the week. The
Spokane and Eeastern quartet sang each
afternoon and evening during the week.
A screen novelty, prepared exclusively
for the Clemmer anniversary, was the
closeups of many of the leading Lasky
stars speaking a word of greeting to Clem-
mer patrons as they smiled their felici-
tations on the screen.
The Artcraft corporation gave a similar
^loseup and message from Mary Pickford.
Little Mary opened the Clemmer two
years ago in "Mistress Nell" and has been
seen there exclusively since.
"We are more than pleased with the
results gained in the two years the Clem-
mer theater has been open to the public,"
said Manager Clemmer.
The Clemmer in two years has achieved
a national reputation among picture the-
aters. It was the third house in the
United States to inaugurate a special pro-
gram for the children, every Saturday
morning throughout the year, and its
Klemmerklink hour is nationally known.
The average attendance, since the special
hour was set apart, has been 700. At this
time special programs are presented, ex-
cepting when the regular screen attrac-
tion is one with special appeal for the
kiddies.
The Clemmer is much more than a pic-
ture theater, just as its owner and man-
ager determined when it was opened. Its
organ is making it a musical center. Spe-
cial recitals have been given by leading
organists of the country, among them
Clarence Eddy, W. H. Donley, who dedi-
cated the instrument, and John H. Mc-
Lellan, organist of the Salt Lake Mor-
mon tabernacle. Charles Wakefield Cad-
man, composer of Indian songs, will ap-
pear at the Clemmer in the near future.
The Clemmer has had but two organists,
L. C. Teamans of Chicago, and Jesse J.
Crawford the present organist. Mrs.
Evangeline Langley has been relief or-
Pleasing His Clients.
Cheney, Wash. — When G. R. Mclntyre
took charge of "Twilight" show in Cheney,
Wash., a few months ago he faced the
opposition and boycott of the Washing-
ton State Normal School students and fac-
ulty as well as the ministers of the town.
Mr. Mclntyre, immediately decided to run
only clean pictures, according to his own
statement to the "Moving Picture World"
correspondent, and at the present time is
not only receiving the co-operation of
these persons, but they are actually urg-
ing that his place be supported in the
class room and in the pulpit.
During the week of February 11 to 17
the three Protestant cuurches of the
town, held union revival services and de-
spite this Mclntyre reports that it was
the best week he has had since entering
the town. He runs a 10 and 15 cent show
nights and occasionally gives matinees
for the benefit of the students at 5 and
10 cents. "Patria" is shown each Mon-
day afternoon and the students are crowd-
ing the place.
Seattle News Letter
By J. S. Anderson, East Seattle, Wash.
Manager of Seattle General Office Back.
SEATTLE, WASH. — Frank L. Hudson,
General Film Seattle manager, has just
returned from an extended trip to Chicago.
The cause of the extension of the trip
was the heavy snow in South Dakota. Mr.
Hudson says that his train spent five days
going back and forth on a fifty mile
March 17, 1917
THE MOVING PICTURE WORLD
1811
D «tretch of track out of a small Dakota
town, and that If he'd had any Idea about
■ the depth and breadth of that snow he'd
, have gone on to New York from Chicago
and made a real journey out of it. He's
glad to be back home, however, and tells
• with a deeply mysterious air of start-
. ling announcements that will soon be made
■. from General's head office concerning their
■i new releases. Twenty-four of General's
managers attended the conference at
Chicago.
Seattle De Luxe Manager Returns from
New York.
Seattle, Wash. — Mike Rosenberg, man-
ager of the De Luxe features, made the
trip from New York to Seattle in less
time than it took Mr. Hudson of General
to come from Chicago here. But then
the snows were kinder to the former. Mr.
Rosenberg has been for the past two
months in the metropolis, buying new
Alms and studying the eastern methods
of exploiting states rights pictures. He
is expecting great business from his new
features, "War Brides," "The Garden of
Allah," and "Vera, the Medium."
Greater Theaters Signs New Contracts.
Seattle, Wash. — The Greater theaters
company of Seattle has signed with C.
J. Kerr, Northwest Metro manager, for
Metro service at their Liberty theater in
Seattle, the Columbia in Portland, ana
their Rialto in Butte.
New Supply House Making Good Start.
Seattle. Wash. — Waring & Fink, Seattle's
new supply house opened last November,
report an unusually good beginning for
February, with several big sales already
made and irutny good prospects ahead. He
also announces that lie will soon have a
big shipment in from the Motiograph
factory, accompanied by a demonstrator.
Visitors on Film Row.
Seattle, Wash. — Important exhibitor's
who are in -Seattle this week are: A. E.
Lathrop owner of a string of theaters
in Alaska; Ed. James, James Broadway
and Majestic theaters, Portland; I. L.
Williams, Orpheum, Snohomish; Herman
Brown, Princess theater, Boise, Idaho;
Carl McKee, Orpheum, Everett; E. L. Arm-
strong, Star theater, Everett; H. T. Moore,
Colonial, Tacoma.
— »
SCATTERED SNAP SHOTS.
By Kansas City News Service.
In Dakotas.
Linton, N. D. — Adam Thomas has pur-
chased the controlling interest in the
Opera house and also purchased the mov-
ing picture business from H. N. Turner.
Anamoose, N. D. — S. L. Isaak has bought
the moving picture show from L. M. Mit-
chell.
New Iowa Theaters.
Estherville, la. — Frank King, manager
of the King theater, is organizing a stock
company for the erection of a new thea-
ter building to cost about. $40,000.
Orient, la. — G. E. Joneson has bought a
half interest in the moving picture busi-
ness of Lawrence Garrett.
Lime Springs, la. — J. J. Williams and
Richard Farrar will open the Star thea-
ter about March 1.
Interesting Nebraska Theater Jottings.
Central City, Neb. — The Donelson thea-
ter has recently installed an advertising
machine.
Fremont, Neb. — Robert B. Wall has
taken over the management of the Larson
theater.
Falrbury, Neb. — Wiltz Bros, have sold
the Rex show to Mont Barnes and Ernest
Bonawitz.
Gandy, Neb. — The Pat theater was sold
at auction recently by the owners of the
building and was purchased by J. T. Nor-
ton, of Hastings.
H. Lubin Conferring With Metro Head Office
Head of Standard Film, Ltd., of Vancouver Now in New York— Stole March for
Chance to Negotiate for Return of Films Now Withheld.
By E. C. Thomas, 821 Rogers Bldg., Van couver, B. C.
y ANCOUVER, B. C— C. W. Craig of
" Craig & Parkes, attorneys for Metro
Pictures Limited and the Metro Picture
Corporation of New York, in their ac-
tions to recerer the Metro pictures held
and concealed by the Standard Film
Service, Ltd., recently informed the cor-
respondent of the Moving Picture World
that although the distributing franchise
held by the Canadian Metro Company
had been cancelled by the head office in
New York, Metro 7ictures Limited would
in all probability be forced to continue
its fight again.-t the Standard, as its
Canadian franchise provides that at its
expiration all Metro films are to be re-
turned to the New York company. The
disappearance of the films having made
this impossible it seems to be up to
Metro Pictures Limited to locate and re-
cover them.
Only an error committed by an em-
ployee of Craig & Parkes prevented the
service of a summons on Herbert Lubin,
head of the Standard Film Service, which
would have prevented his recent de-
parture from the city, and necessitated
his appearance for examination as to the
whereabouts of the missing Alms. In-
stead of serving Mr. Lubin personally,
the lawyer's clerk took the document to
the offices of Mr. Lubin's counsel, Rus-
sell, Macdonald & McGeer. Stating that
they could not accept service on behalf
of their client without his consent, they
telephoned him in regard to the matter,
and Mr. Lubin, thus advised of the im-
pending action, promptly left town. A
telegram received from him this week
states that he is in New York negotiat-
ing with the Metro heads, and that mat-
ters are progressing favorably.
Not Satisfied with Winnipeg Censoring.
Winnipeg, Man. — The Winnipeg Metho-
dist Ministerial Association recently made
complaint against the showing of the
Johnson-Willard prize fight pictures, ex-
hibited for an entire week at the Bijou
theater, at a flat 25-cent admission.
Before the adjournment of their meet-
ing, the ministerial organization went on
record as being strongly opposed to the
showing of prize fight pictures of any
kind in Manitoba, and in favor of a more
rigid censorship on other pictures, from
the standpoint of morals. The arguments
presented at the meeting took the form
of a general protest against several films
which have been passed within the past
few months, either by the board of cen-
sors or the appeal board. The ministers
stated that some of the pictures passed
since the establishment of the Manitoba
board of censors were such that they
should not be allowed in any Canadian
city, and while it was admitted that some
of these had originally been condemned
by the censors, they were afterward passed
by the board of appeal. The association
announced itself as in favor of the en-
largement of the latter body. A more
strict censorship of vaudeville was also
discussed, and a recommendation will be
submitted to the general Ministerial As-
sociation.
W. P. Nichols and Associates Are Con-
ducting the Columbia.
Vancouver, B. C. — A bit of carelessness
caused us to say last week that the Co-
lumbia theater is being conducted by W.
P Dewees and associates. It should read
"W. P. Nichols and associates."
Dominion Film Incorporators.
Victoria, B. C. — The Manitoba Gazette
announces the incorporation of the Do-
minion Film Corporation, Ltd., in British
Columbia, with the following directors:
Frank Higgins, A. Gonnason, A. E.
Hanes, Guy S. Brown, R. W. Holland and
J. Arthur Nelson.
Many War Films Coming.
Vancouver, B. C. — This city is Just on
the eve of a big drive of war films, which
are now swarming over western Canada
on their way to the coast. First to visit
this city since "The Battle of the Somme"
is "Fighting with the Allies," which has
opened at the Maple Leaf theater for a
week's run at twenty-five cents with all
profits donated to the local branch of the
Red Cross Society. This film is controlled
by the Astral Film Corporation of Cal-
gary. The following week the Rex Is
due to show "The Canadian Army in Ac-
tion and the Advance of the Tanks," for
which the Canadian rights are held by
the Famous Players Film Service. Also
headed this way is Donald Thompson's
"War As It Really Is," controlled by
Regal Films, and the second installment
of "Canada's Fighting Forces," taken by
Lieut. Dwyer of Victoria, and exhibited
under the auspices of tb. Dominion gov-
ernment. Frederick Palmer is also draw-
ing near, lecturing and exhibiting films
of the war.
Some Noteworthy Hits.
Vancouver, B. C. — ' Youth's Endearing
Charm," starring Mary Miles Minter, and
the first of the Mutual's "Big Star" pic-
tures to be shown here, played an en-
gagement at the Globe theater recently,
and was an unqualified success from a
business standpoint. Several hundred
photographs of the star were given away
to patrons, and before the engagement
two hundred feet selected from the film
were run off in connection with the per-
formances given during the previous
half-week. Considerable interest has
been aroused among local managers by
the success of this picture.
Edmonton, Alberta. — Mutual's "Damaged
Goods," recently exhibited privately be-
fore the convention of the Moral Reform
Association here, was enthusiastically
endorsed by the entire membership, and
has accordingly been passed by the Al-
berta censors. Manager Marshall of the
Mutual office in Calgary is now busily
engaged arranging bookings of the
feature.
TO EXHIBITORS
If you are doing something now
and interesting at your theatre let
our correspondent know about it. It
may help others and help you as well.
Helpfully yours,
THE MOVING PICTURE WORLD.
Business Jottings.
Vancouver, B. C. — Ben Soskin, of the
local Famous Players office, has just re-
turned from a trip to Powell River, where
he visited Manager R. H. Scanlon of the
Patricia theater, and incidentally booked
him for an exclusive Paramount service.
Canmore, Alta. — The Opera House here
has reopened, under the management of
T. Lowdon.
Vancouver, B. C. — James M. Maxwell, in
charge of publicity for the Rex theater,
is putting out some especially attractive
advertising for the house, which is at-
tracting a great deal of comment. The
novel newspaper advertisements do not
appear in the theatrical columns, but are
placed on the last page of the leading
local daily, and follow the "K. C. B." style
of arrangement. The ads are slangy and
funny, and run one column wide, with the
depth varying according to the copy.
Each ad is headed with a large question
mark, and many local people immediately
turn to the last page on getting the
paper, to see what the funny Rex ad man
has to say.
1812
THE MOVING PICTURE WORLD
. March 17, 1917 ;,,
March 17, 1917
THE MOVING PICTURE WORLD
1813
rENLIGHTEN
99
daughter:
j/IIWV J. JEIZINICK
/CONSIDERED ONE OF THE SHREWDEST A
I BUSINESS MINDS IN THE FILM INDUSTRY./
FOR THE RIGHTS TOTHECITY OF GREATER NEWYORK AIONE
HIS REASON WHY
LEWIS J. SELZNICK
fcfe^ V
NEWYORK
^^^^^^
March 1st, 1917.
^^
Mr. Henry J. Brock, Frea.
Enlightment Photoplays Corporation,
330 West 42ni Street, New York City,
Dear Sir:
In answer to your query as to why I closed
the deal for the Greater New York rights to your
feature picture, "ENLIGHTEN THY DAUGHTER", so quickly,
. I will say that I was guided by my conviction that in
this production the exhibitor has one of the biggest
money making propositions ever produced for the screen.
The unprecedented demand for this picture
among the exhibitors speaks for itself. If any other
evidence were needed, the unsolicited endorsements you
have shown me from several hundred ministers, Mrs. Day
of the Federation of Women's Clubs and the notices from
the daily and trade press would convince the most skepti-
cal that "ENLIGHTEN THY DAUGHTER" is a production of
universal appeal .
Sincerely yours , /^^-^ J
OTHER UNSOLD TERRITORY NOW SELLING-ADORES/
ENLIGHTMENT PHOTOPLAYS COUP N.
220 WEST 4*1 itd ST., PHONE BRYANT 7812 SUITE 1005 '
* UEfr&irJ.BROCK.. President
1814
THE MOVING PICTURE WORLD
March 17, 191?
Calendar of Daily Program Releases
Releases for Weeks Ending March 17 and March 24
(For Extended Table of Current Releases See Page6 1832, 1834, 1836, 1838.)
Universal Film Mfg. Company
SUNDAY, MARCH 11, 1017.
REX — It Makes a Difference (Drama)
POWERS— Mr. Fuller Pep— His Day of Rest (Car-
toon-Comedy), and The Mysterious City (Dorsey
Edu.)
IMP — The Man of Mystery (Two parts — Drama)....
UNIVERSAL SPECIAL FEATURE.— The Purple
Mask (Episode No. 11, "The Gard n of Surprise")
(Two parts — Drama)
MONDAY, MARCH 12, 1017.
RED FEATHER — The Girl Who Lost (Drama), and
Border Wolves (Drama) (Five parts)
NESTOR — Some Specimens (Comedy)
TUESDAY, MARCH 13, 1017.
GOLD SEAL — The Common Sin (Three parts-
VICTOR — A Woman in the Case (Comeay)....
-Dr.).
WEDNESDAY, MARCH 14, 1017.
LAEMMLE — When Glory Waits (Two parts — Dr.).
L-KO — Summer Boarders (Comedy) ,
UNIVERSAL — Animated Weekly No. 63 (Topical).
IMP— Sins of a Brother (Drama) ,
THURSDAY, MARCH 15, 1017.
VICTOR — Dorothy Dares (Two parts — comedy) .
BIG U — For Honor's Sake (Drama)
FRIDAY. MARCH 16, 1017.
IMP — The Perils of the Secret Service (Episode No.
2, "The Clash of Steel") (Two parts — Drama)..
L-KO — Love On Crutches (Comedy)
UNIVERSAL SCREEN MAGAZINE— Issue No. 10
(Educational)
SATURDAY, MARCH 17, 1017.
BISON — Roped In (Two parts — Comedy-Drma)....
JOKER — Art Aches (Comedy)
LAEMMLE — Racing Death (Drama)
SUNDAY, MARCH 18, 1017.
POWERS — The Mystery of the Noiseless Soup
(Comedy) and "Palaces of the Forbidden C.ty
(Dorsey Edu.) '.
BIG U — The Hidden Danger (Two Parts — Drama) . .
UNIVERSAL SPECIAL FEATURE — The Purple
Mask (Episode No. 12), The Vault of Mystery
(Two Parts — Drama)
UNIVERSAL SPECIAL FEATURE — The "Voice on
the Wire (Episode No. 1) The Oriental Death
Punch (Two Parts — Drame
MONDAY, MARCH 10, 1017.
RED FEATHER — The Scarlet Crystal (Five Parts —
Drama)
NESTOR — When the Cat's Away (Comedy)
TUESDAY, MARCH 20, 1017.
GOLD SEAL — The Raid (Three Parts — Drama) ....
VICTOR — Black Magic (Comedy)
WEDNESDAY, MARCH 21, 1017.
L-KO — Defective Detectives (Two Parts — Comedy)
UNIVERSAL — Animated Weekly No. 64 (Topical)..
LAEMMLE— Old Faithful (Drama)
THURSDAY, MARCH 22, 1017.
VICTOR — The Hash House Mystery (Two Parts —
Comedy)
POWERS — The Strangest Army in the World (War
Special)
FRIDAY, MARCH 23, 1017.
IMP — The Perils of the Secret Service (Episode
No. 3) "The Dreaded Tube" (Two Parts — Drama)
UNIVERSAL SCREEN MAGAZINE — Issue No. 11
(Educational)
NESTOR — In Again, Out Again (Comedy)
SATURDAY, MARCH 24, 1017.
BISON — Goin' Straight (Two Parts — Drama)
JOKER — Whose Eaby? (Comedy)
REX — The Boyhood He Forgot (Drama)
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Mutual Film Corporation
MONDAY. MARCH 12. 1017.
MONOGRAM — "The Adventures of Shorty Hamilton"
(No. 9, "Shorty Trails the Moonshiners") (Two
parts — Drama)
MUTUAL STAR PRODUCTION— My Fighting
Gentleman (Five Parts — Drama)
TUESDAY, MARCH 13, 1017.
GAUMONT — Tours Around the World (No. 19)— Sub-
jects on Reel: The Oasis of Gabes, Sahara
Desert: Ko»«-Bk, Siberia (Travel)
WEDNESDAY, MARCH 14, 1017.
-Mutual Weekly No. 115 (Topical)...
053S7-U
MUTUAI
GAUMONT — See America First, No. 79 (Subjects on
Reel: On the Mississippi River from New Or-
leans to Baton Rouge (Scenic), and "They Say
Pigs Is Pigs" (Kartoon Komic)
NIAGARA FILM STUDIOS — "The Perils of Our
Girl Reporters" (No. 12, "Outwitted") (Two
parts — Drama)
THURSDAY, MARCH 15, 1017.
CUB — Jerry's Triple Alliance (Comedy)
GAUMONT — Reel Life No. 46 (Subjects on Reel:
A Club-Rifle for the Police; The Fluid of Life
(blood under microscope); Making th~ Cactus
Useful; Gold Mining in Alaska; Sprites of the
Moonlight (Dance)
FRIDAY, MARCH 16, 1017.
AMERICAN — The Lonesome Mariner (Drama)
AMERICAN — A Ram-Bunctious Endeavor (Comedy)
SATURDAY, MARCH 17, 1017.
VOGUE — A Matrimonial Shock (Two parts — Com.).
MONDAY, MARCH 10, 1017.
MONOGRAM — The Adventures of Shorty (No. 10,
"Shorty Bags the Bullion Thieves" (Two parts
— Drama)
MUTUAL SPECIAL — The Cure (Two parts — Com.)
TUESDAY, MARCH 20, 1017.
GAUMONT — Tours Around the World, No. 20 (Sub-
jects on Reel: Montenegro, Island of Guernsey,
Cintra, Portland) (Travel)
WEDNESDAY, MARCH 21, 1017.
MUTUAL — Mutual Weekly No. 116 (Topical)
AMERICAN — Cupid and a Button (Comedy)
NIAGARA FILM STUDIOS— The Perils of Our Girl
Reporters (No. 13, "The Schemers") (Two parts
— Drama)
THURSDAY, MARCH 22, 1017.
CUB — Minding Baby (Comedy)
GAUMONT— Reel Life No. 47 (Subjects on Reel: Mak-
ing Food Cheaper; A Home-Made Motor Sled: Ar-
tificial Exercises; A Winter Pageant; Pineap-
ples Under Glass; A Small Race Under Water
(Mutual Film Magazine)
FRIDAY, MARCH 23, 1017.
MONMOUTH — Jimmy Dale, Alias the "Grey Seal"
(Chapter One — Two parts — Drama)
SATURDAY, MARCH 24, 1017.
VOGUE! — A Studio Stampede (Two Parts — Comedy).
05369
06370
06371
06372
06373
05374
0537a
05376-77
05678-79
0568*
05681
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05683
05684
05685-86
05687-88
I
March 17, 1917
THE MOVING PICTURE WORLD
1815
Has Purchased
NwYortu Greater NewYorK
STATE RIGHTS
OitkatStapenliwslMmMMProdiKfion
v UN9ES THi SEA
txMERBKlOOa
cor* ot
<?E
Z£0&&
gBOA^'1
?tf
^fl'F
Prompted by the immense number of requests for
bookings on its extraordinary production. Tules
Verne's "20,000 LEAGUES UNDER THE SEA "the
Universal Film Manufacturing Co. is now ready to
receive offers for bookings in the unsold State Rights
Already the following States have been sold: Cali-
fornia, Nevada, Wyoming, Utah, Arizona, New
Mexico, Colorado, Texas, Montana, North Dakota,
South Dakota, Minnesota, Wisconsin, Illinois, Mis-
sissippi, Louisiana, Arkansas, Tennessee, Alabama,
Georgia, Florida, South Carolina, Michigan, Ohio,
New York Maine, Vermont, New Hampshire, Massa-
chusetts, Connecticut, Rhode Island.
The following States are those in which we will
receive offers for bookings: Washington, Oregon,
S£*Tlu _^0*~~^ The
Universal Film
Mfg. Co. is now ready
to receive offers for book-
ings on its stupendous spectacular
attraction "20,000 Leagues Under The Sea" in
the Unsold State Rights Territory as listed below.
Nebraska, Kansas, Oklahoma, Iowa, Missouri, In-
diana, Kentucky, West Virginia, North Carolina, Vir-
ginia, Pennsylvania, Maryland, New Jersey, Dela-
ware, Idaho. Be advised that "20,000 LEAGUES
UNDER THE SEA" played to over $1,300 in ONE
DAY in Portland, Ore., with Eight Competitive Fea-
ture Productions — outdrew them all for crowds and
outplayed them all for money taken in.
"20,000 LEAGUES UNDER THE SEA" is the big-
gest money getter on the World's Market. Nothing
begins to even compare with it as a House Packer.
Communications will be given attention in order
of their receipt. Communicate direct with the
State Rights Department of the UNIVERSAL FILM
MANUFACTURING CO. (Carl Laemmle, Presi.lent),
"The Largest Film Manufacturing Concern in the
Universe," 1600 Broadway, New York.
In Answering Advertisements, Pies*. Mention the MOVING PICTURE WORLD.
1816
THE MOVING PICTURE WORLD
bluebird m<s&:ra$5es
Vrc^cixt
VHXX MERSOMJ
THE B0TCH&<
TJie Romantic I,if e
Story of aTomlioy
By JOHN C. BROWN ELL
March 17, 1917
THE MOVING PICTURE WORLD
1817
VULUE EHR.D S
HAVE ARRIVED
BLUEBIRD
PHOTOPLAYS (Inc.)
We have told millions of people of the
really delightful entertainment in every
Bluebird play. We have told them that
Bluebirds champion "The Play" first, last
and all the time. We have told them that
"If it's a Bluebird it's got to be good."
Thus the number who are now seeking for
each Bluebird play as it is released in hun-
dreds of the best theatres if; growing at
a tremendous rate. Hundreds of Exhibitors
are reaping the growing rewards of the
exhibition of Bluebirds. Are you? Blue-
bird photo plays are today the first
choice of the Nation. Bluebirds have ar-
rived and are coming faster and faster.
If you can see the handwriting on the wall, you'll
negotiate immediately for BLUEBIRDS in your
territory. Book releases shown here thru your
nearest BLUEBIRD Exchange or BLUEBIRD Photo-
Plays (Inc.), 1600 Broadway, New York City.
Current Release
RUPERT JULIAN
"THE GIFT GIRL"
rith
Louise Lovely and Emory Johnston
A Drama of Parisian Life
Directed by
RUPERT JULIAN
"HELL MORGAN'S
GIRL"
[PURCHASED OUTRIGHT BY
BLUEBIRD Photoplays (Inc.)
Hell Morgan's Girl was intended for a
State Rights picture. It was advertised
as such and much territory was sold. Then
the Bluebird executives saw it and pur-
chased it outright, all State Rights money
was returned and further negotiations
were called off.
That is how "Hell Morgan's Girl" stands
in the estimation of Bluebird. It is the sort
of a picture that will pack your house for
more than a single day's run. If you want
to get in on the real money this picture
is making write today for bookings.
EAGLES WINGS
A BLUEBIRD Extraordinary
The greatest patriotic picture on the
market. The picture that will enable
you to take advantage of the wave of
patriotism that is sweeping over the
country. The picture that is so far
ahead of the flag-waving, sham battle
"feature" you have been accustomed
to that there is no comparison.
"Eagle's Wings" is one of the sensa-
tions of the year. We cannot do it
justice in this space. Write for descrip-
tive booklet. This is a rare oppor-
tunity.
In Answering Advertisements, Please Mention the MOVING PICTURE WORLD.
1818
THE MOVING PICTURE WORLD
March 17, 1917
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March 17, 1917
THE MOVING PICTURE WORLD
1819
Stories of the Films
igMiinniji^
SELIG.
SELIG-TRIBUNE No. 10.
Santa Rosa, Cal. — Luther Burbank presents
Frank Leach, representing the Oakland Chamber
of Commerce, with the bulb of tne largest
dahlia ever produced.
New Orleans, La. — This city boasts of the
first submarine ever built.
San Francisco, Cal. — Twenty-one students go
to France to operate the Stanrord Ambulance
Corps.
New Orleans, La. — Society women shine shoes
at $1.00 per shine, money to go to the Red
Cross.
San Francisco, Cal. — The U. S. torpedo boat
Hopkins guards Interned German vessels.
New Orleans, La. — The Country Club becomes
the demontrating school for women interested
in Red Cross first aid work.
El Paso, Texas. — Fire sweeps through a sec-
tion of this city, destroying over thirty carloads
of supplies.
Houston, Texas. — Owing to the shortage of
print paper, children of the public scnools In-
augurate a waste paper saving campaign.
El Paso, Texas. — Colorado artillery boys in
bivouac find solace for their inability to shoot
Mexicans by shooting dice.
Palm Beach, Fla. — "Red bug" racing becomes
the fad of well known society women of New
York and Philadelphia.
Governor's Island, N. Y. — Zero weather does
not deter these wealthy young business men
from receiving military training at Governor's
Island every Saturday and holiday.
New York, N. Y — The S. S. Frederick VIII,
sailing under the Allies' guarantee of safe
conduct, leaves for Europe bearing Count von
Bernstoff and his party.
New York, N. Y. — After reaching the very
edge of the German submarine area, the S. S.
Ryndam is recalled from her eastward voyage
and reaches the port safely.
SELIG-TRIBUNE No. 17.
Palm Beach, Fla. — Leaders in the world's
society take daily dips In the surf.
Jackson, N. H.— Wildcat Valley In the White
Mountains is stripped of its last big cut of
timber, when 6,000,000 feet of spruce is skidded
down the mountain sides.
North Conway, N. H. — A member of the Alpine
Club takes his plunge in an icy mountain pool
with a temperature of five below zero.
Portland, Ore. — This lone vessel flying the
flag of Emperor William, is moored in Port-
land's harbor.
Oakland, Cal. — As part of the annual advertis-
ing pageant a company of Grecian dancers
disport on tha green.
Portland, Ore. — Linking Oregon and Wash-
ington with bands of steel, the great Interstate
bridge, spanning the Columbia River and cost-
ing $1,750,000 is officially opened.
Verdun, France. — Endless columns of tired
fighters are constantly being sent to tne rear
for recuperation.
New York, N. Y. — The French steamship
Guyane arrives after having sunk a German
submarine in a 40-mlnute battle off the coast
of France.
Miami. Fla. — The third Miami regatta for
motor boats brings to this resort the speediest
crafts in the United States.
Portland, Ore. — Mrs. Constance Meyer, Port-
land's water nymph who will attempt to bring
home the National swimming championship next
June.
Hachlta, N. M. — Impressive ceremonies marlc
the funeral of three American cowboys, murd-
ered and mutilated by Mexicans immediately
after our troops were recalled.
AN ACTRESS' ROMANCE (Two parts).— The
cast: Frank Wade (Casson Ferguson); Carol
Loring (Barbara Gordon) ; Ann Lorlng (Cressy
Gotschalk) : Rich Wade (Fred Eckard) ; John
Palmer (M. Von Betz). Written by Daisy
Slocum. Directed by Otis B. Thayer.
Frank Wade quarrels with his father, a banker
and leaves home. He meets and learns to love
Ann Lorlng, sister of an opera singer, Carol
Loring. Becoming Involved In a struggle be-
tween two thugs, In order to save his father
the disgrace of such publicity, Frank disappears.
He is later caught and. though innocent, is
convicted of crime in connection with the fight
of the two thugs.
A mutilated body is found in the river ; also
Frank's suitcase. The body is identified as
that of Frank. Ann Loring sees the article la
the paper, with Frank's picture, and she is
struck by the resemblance. Meanwhile, Frank
is convicted of crime and sentenced to a iong
term in prison.
Two years elapse, in which time Frank's
father has become engaged to Carol Loring, tha
opera singer. She sings for the prisoners of
the state penitentiary. Her sister, Ann, who
accompanies her, notices Frank Wade, and Is
again startled by the resemblance to the man
she had loved and thought dead.
Ann interests her sister in attempting to
help the mysterious prisoner. In turn, the
singer enlists the services of the man she Is
engaged to marry, who sees the governor and
asks for a pardon for Frank. Later, a criminal
confesses that he is responsible for the crime
for which Frank Wade has been imprisoned
and there is a reunion between Frank and his
father. In time Frank makes known to Ann his
love for her.
FORTUNE PHOTOPLAYS.
THE INSPIRATIONS OF HARRY LARRA-
BEE (Four Parts). — Harry Larrabee, a young
playwright, lives in the same studio apartment
house with Carolyn Vaughn, a painter or minia-
tures, with whom he falls in love. "The Wolf,"
a famous criminal, supposed to be dead, returns
and communicates with his wife, a friend of
Carolyn's. He forces his wife and her brotner
to aid him in a plot to rob Carolyn of her valu-
able jewels. Harry, by one of his famous "in-
spirations," discovers that a crime is being com-
mitted, rescues Carolyn and bears her away In
a taxicab. He is himself suspected of the
crime, but, undisturbed by the weo or circum-
stance by which he is entangled, his wonderful
inspirations give him the key to the conspiracy
which led up to the crime. In an unusual and
powerful finale the guilty parties light among
themselves and justice triumphs !n an exciting
climax.
ESSANAY.
THE INVISIBLE WEB (Black Cat Feature-
Two Parts). — The cast: Helen Delaine (Mabel
Bardine) ; Eddie Martin (William Burns) ;
"Diamond" Flora (Florence Oberle) ; Jack De-
laine (Royal Douglas).
Helen Delaine, a noted woman detective, is
assigned to run down a gang of robbers. She
trails "Diamond" Flora and Eddie "Frisco"
Martin, two of its members, to a Canadian hotel.
Posing as Ruth Dayton, an helres, she gets ac-
quainted with the crooks and invites them to
visit her. Flora and Eddie arrive at the Day-
ton home, and there Helen, with the aid of Jack
Delaine, her husband, lay their trap. They
show the crooks the safe where "Ruth" keeps
her jewels, and even give them the combina-
tion. That night Helen and Jack hide in the
vault room. Flora and Eddie appear after mid-
night and blow open the safe's door. Out step
the detective and her husband with drawn re-
volvers. A fight ensues but the crooks finally
are overpowered.
TINY, SLIM AND FAT.— Tiny is the object of
the attentions of Slim and Fat, two friends,
who have become bitter foes because of their
affection for the little lady. They engage in a
battle, which is speedily ended when both are
tossed off the lot by the young lady's mother,
who is anything but tiny.
The reel is shared by beautiful scenic, show-
ing the famous Nakimu Caves of British Co-
lumbia.
IS MARRIAGE SACRED? (No. 12, "The Van-
ishing Woman" — Two Parts). — The cast: Helen
Wheeler (Marguerite Clayton) : Conrad Car-
son (Edward Arnold) ; Hector Dufrane (Syd-
ney AInsworth).
A college education has made Helen Wheeler
dissatisfied with her old-fashioned parents and
her staid, steady-going suitor, Conrad Carson.
She harkens to the siren of Hector Dufrane, an
"up-to-date, twentieth century" stock broker,
and weds him. Dufrane "unloads" worthless
stock on Jonathan, taking the old man's entire
fortune. The manpy he squanders on a cabaret
slneer. The stock fraud is discovered, and
Carson protects Dufrane and the singer from a
mob whifh storms his office, until the police
rescue him. Helen realizes her wavwardness
has been responsible, not alone for hpr father's
ruin, but the disaster to her happiness. She
divorces Dufrane and marries Carson.
THE FIVE DOLLAR BILL (Black Cat Fea-
ture— Two Parts). — The cast: Thomas Dlbby
(Webster Campbell) ; Mrs. Dlbby (Anna Mae
Walthall).
Thomas Dlbby, commuter and underpaid clerx,
craves a watch which a tobacco company offers
for 2,000 coupons. He needs only 100 more
coupons to get it. Thomas finds an envelope
which contains fifty $1,000 bills, joy runs riot
in the Dlbby home. But gloom comes next
morning. The loser of the fortune plays a ruse.
He advertises that the bills are vuunterrelt and
that anybody who cashes them will be arrested.
Dejected, Thomas returns the fortune to Its
owner. Innocent of Its real value. He is re-
warded with a $5 bill. It happens that $5 worth
of tobacco will Just get the much needed 100
coupons. Thomas rushes to the cigar store and
comes out with the watch. He Is Just as happy
as If he had the $50,000.
CANIMATED NOOZ PICTORIAL No. 20 (Car-
toon Comedy). — Great Spanish and Mexican
athletes are caught by the Canlmated Nooz cam-
era in celebration of Hottamale day at Garlic-
pie, Spain. Salveo, the great, slings tne cow s
husband. Oscar, of ebony hue, eats eighteen
chicken pies, Spanish style, in three minutes.
In Washington, D. C, the arrival of Prince
Gobuvink, ambassador from Umphumpn, and
his charming frau is shown. The prince, ac-
cording to report, is here to conrer with the
President on the ear muff shortage In Africa.
Forgetting his mission, however, the prince en-
gages the ambassador from Afghanistan in a
little game of his national pastime. There is
trouble when prince endeavors to "sneaK one"
while his opponent is not looking. A study In
high flying concludes the Canlmated program.
How freight cars and great locomotives are
built, from beginning to end, forms the other
half of the reel.
THE PULSE OF MADNESS ("Is Marriage Sa-
cred?"— Two Parts). — The cast: Isobel Frank-
lin (Marguerite Clayton) ; Wesley Westbrook
(Edward Arnold) ; Stanley Simmonds (Sydney
Ainsworth).
If Wesley Westbrook, a struggling young
architect, can get his plans accepted for a big
office building, his future will be assured, he
will bo able to marry Isobel Franklin and send
her father to a milder climate for his health.
The decision on the plans rests with Stanley
Simmonds, a wealthy builder, In whose office
Isobel is employed. Simmonds proposes to Iso-
bel, but she tells him she loves Wesley.
Rev. Franklin is stricken and must go south.
Isobel decides to sacrifice her happiness and
weds Simmonds to save her father's life. She
tells the builder she will wed him, and explains
the reason for her change of mina. Simmonds,
however, proves himself a man vy accepting
Westbrook's plans, and enabling true love to
run its course.
VIM.
THIS IS NOT MY ROOM— (March 1).— "The
thoughtful husband" decides wifey nerds a va-
cation and sends her to a quiet hotel. Her
h-nd baggage is placed in t-e wrong room by
a "dime-novel crazed" bellboy, who also places
another guest's baggage in her room. The simi-
larity of the numbers "66" and "00" cause the
error, and when Ethel, a newlywed, arrives
and is escorted to her husband's room sne Is
astonished to and v.oman's wearing apparel
thrown about.
Ethel decides to make trouble and therefore
removes the lingerie and places it in room !)9,
where it is discovered by "the thoughtful hus-
band," who has also arrived in response to
wifey's telegram. In the small hours of the
mornini* "the cabaret rounder" returns t ■ the
hotel, and when ue attempts to retire In Ethel's
room a general mixup ensues, which ends sat-
isfactorily.
A DEAL IN FURNITURE.— Stooge, manager
and truck-driver, of the Fall-a-Part Furniture
Company, Is successful in selling the complete
furnishings for Mr. Groucho's new flat, and ar-
ranges to make immediate delivery. Stooge ex-
periences considerable difficulty in loading all
the furniture bought. Finally it is placed on
the truck and Stooge starts for his destination.
Upon arrival at the flat he is met by Mr.
Groucho and his wife. The latter Insists upon
giving instructions and in attempting to follow
these instructions Stooge becomes tangled up
in the furniture and the carpets. Groucho and
his wife, assisted by the landlady, attempt to
adjust matters by holding on to one end, but
they only make matters worse, for a tug-o-war
ensues and Stooge Is knocked out of a window
and falls into a garbage can below. In falling
he upsets the can and rolls away from the
trouble.
DEEP STUFF. — Dud and Bert are enjoying
a stay at a fashionable summer resort. Realiz-
ing that in order to continue they will have
to raise funds, Dud secures a position as life
guard. His wife sees him surrounded by a
1820
THE MOVING PICTURE WORLD
March 17, 1917
number of beauties and chases him Into the
briny, she after him. She forgets she is un-
able to swim until she is over her head. Dud
B her and receives a reward of $5,000 for
bravery. His pal, Bert, feels that he is en-
titled to a share of the reward and when it
isn't forthcoming he threatens to blow up Dud.
Bert places a bomb in Dud's home and Dud
enters just in time to plant the bomb behind
Bert, who is making his retreat. The bomb
explodes and Bert takes a flying trip through
the clouds and when he returns his wife le-
ceives him with wide open arms.
WILLIE WALRUS PAYS ALIMONY.— Willie
Walrus, a baker, is ordend by the court to
pay alimony, but this Willie refuses to do, as
he thinks his wife can earn her own living.
Wifey, however, imbued with the militant
spirit, decides to force him to pay her and
visits the Lake shop where Willie juggles the
dough. Willie, assisted by his fellow bakers,
■ 1 in yetting wifey out of the shop. Know-
ing she will return again, he decides to poison
her by placing rat poison in some candy. 1 1 is
friends see an opportunity to play a practical
joke and instead of sending the poisoned candy
to Willie's wife, they send her a box of good
candy and the poisoned candy is replaced with
castor oil nuggets which Willie presents to the
cashier. Explanations are now in order, and
a reconciliation takes place between Willie and
his wife.
Universal Film Mfg. Co.
UNIVERSAL SPECIAL FEATURES.
THE PURPLE MASK (Episode No. 12 — "The
Vault of Mystery" — Two Parts — March 18).—
The cast: Patricia Montez (Grace Cunard) ;
Detective Phil Kelly (Francis Ford) ; His As-
sistant, Pete Gerald (Jerry Ash) ; Pat's Aunt
(Jean Hathaway). Written and Produced by
Grace Cunard and Francis Ford.
Phil Kelly goes to "The House of Mystery"
and gains entrance, with one of his assistants,
by climbing a tree which gives access to a win-
dow on the second floor. Pat, having been ad-
vised of the presence of the detectives, is pre-
pared to receive them. Kelly discovers Pat seated
in a chair, the only piece of furniture in the
room. When he approaches her, she pushes a
button and is surrounded by partitions.
Kelly and his man are dumfounded when sud-
denly they are dropped through a trap into a
packing case that shuts and makes them pris-
oners. The box starts on a journey down a
shute and is shot onto a motor truck waiting
to receive it. The truck finally dumps Kelly
and his man onto the ground far out in the
country.
Some time later Pat reads of Johnson, a
wealthy man, -who has constructed a submerged
vault that can be surrounded by water, making
it burglar proof. Pat has her men investigate
the source of Johnson's income and learns he
is the head of a vice syndicate.
Johnson has seen strange men prowling
around his grounds and calls in Kelly to in-
vestigate. By strategy Pat's Apaches capture
Johnson's private secretary and "make up" to
resemble him. This man traps Kelly and his
assistant in a room, when they call to consult
Johnson. Pat's men dig their way until they
are directly beneath the submerged vault. With
drills and other appliances they break through
the floor. With two of her men Pat sneaks up
behind Johnson, while he is counting the day's
haul of the vice syndicate, and throw over his
head a purple cloak, while her men pinion his
arms, rendering him helpless.
THE VOICE ON THE WIRE (Episode No. 1—
"The Oriental Death Punch" — Two Parts — March
18). The cast. Howard Van Cleft (Ernest
Shields) ; John Shirley (Ben Wilson) ; Profes-
sor Montague (L. M. Wells) ; Polly Marion
(Neva Gerber) ; Alvin Van Cleft (Frank Mc-
Quarrie) ; Captain Cronin (Howard Crampton) ;
Dr. Reynolds (Joseph Girard). Scenario by J.
G. Alexander. Produced by Stuart Paton.
Alvin Van Cleft has a penchant for chorus
girls, particularly Polly Marion. One night
they leave a cafe and enter a taxi, closely
watched by two muffled figures. As Van Cleft
and the girl are riding through the park Van
Cleft falls into a stupor, a mysterious hand
which seems to have no attachment to a body,
enters the cab and kills Van Cleft. Later How-
ard, his son, is notified by a mysterious voice
that his father has been murdered and is the
third victim — two others interested in chorus
girls having preceded him.
Howard notifies John Shirley, interested
in criminology, and Professor Montague, a promi-
nent physician, and they, together with Cronin,
head of a detective agency, start working on
the case.
Shirley arrives at the conclusion that Van
Cleft was murdered by the Japanese death
punch, Sen SI Yao ; as he is telling this to his
friends he receives a telephone message that
Cronin Is in Bellevue Hospital with a crushed
skull and that Montague may be the fourth
victim. Shirley visits Cronin, who tells how
he was beaten by two chaps who had been in
the same taxi with him. Shirley then receives
a message that he will be the next victim if he
does not stop meddling in others' affairs.
The professor, to the surprise of Howard,
disguises himself and goes out the back way ;
as he jumps over the wall he is attacked by
two thugs, whom he overpowers and marches
to the police station.
RED FEATHER.
BORDER WOLVES (Two Parts— March 12).
—The cast: The "Bum" (Neal Hart); Tina
(Janet Eastman) ; Mexican Joe (Joe Rickson) ;
McGowan (L. M. Wells) ; Cowboys (Bud Os-
borne, Pedro Leon, Jack Walters, Tom Grimes
ami Hill Gillis).
In the town of Snakchead, close to the Mexi-
can border, McGowan, owner of the "Open
House" dance hall, makes arrangements with
"Mex" Joe to run some guns across the border.
All plans are made. The guns are cached at
Hell-Hole, but more men are needed. Joe tries
to make love to McGowan's daughter, Tina, but
McGowan fiercely commands him to keep away
from her. Joe is angry and determines to get
even.
The "Bum" arrives at Snakehead, and while
in the saloon becomes friendly with "Mex"
Joe, who hires him to join in the gun-running.
Tina, while walking near the station, has caught
her foot between the tracks. The "Bum" rushes
to her and carries her from the tracks just in
time to escape a train.
That evening Joe approaches Tina and em-
braces her. The girl struggles and her father
rushes out. He tears Joe from Tina and
knocks him down, telling him that after that
they will part company for good. Joe tells the
other men that McGowan is going to double-
cross them. He advises them to make a rush
for Hell-Hole. The boys are easily persuaded.
Late that night they make a dash into Mc-
Gowan's saloon, and, forcing every one to hold
up their hands, begin to rob them. Joe fires at
McGowan, killing him instantly. The runners
jump on their horses and Joe abducts Tina.
Some of the men, while examining McGowan,
find a message urging them to summon the
Rangers encamped at Little Creek, and saying
that the gun runners would be at Hell-Hole.
They decide to notify the Rangers. Joe tells
his men to stay at Hell-Hole for half an hour.
The "Bum" sees Joe approach Tina and deter-
mines to help her escape. He slips off in the
opposite direction and fires a shot, causing the
men to think the Rangers are after them. Dur-
ing the confusion he unties Tina and the two
of them dash down the road on their horses.
Joe discovers they have disappeared and
starts after them. The "Bum" tells Tina to
ride on, that he will hold the pursuers. The
girl meets the Rangers and gives them directions.
After a fierce struggle the Rangers succeed in
capturing the bandits. They discover that the
"Bum" is the best Ranger in the service.
THE GIRL WHO LOST (Three Parts— March
12).— The cast: Mary (Cleo Madison): Fran-
ces (Roberta Wilson) : Millicent (Molly Ma-
lone) ; Hayden Van Holt (Jack Nelson) ; An-
drew Van Holt (Daniel Leighton) ; Landlady
(Lydia Y. Titus).
Although Mary belonged in the chorus, still
she did not belong to the gay night life which
is supposed to be synonymous with theatrical
work. Instead she hurried home to her younger
sister, Frances, whose one ambition was to go
on the stage. At length the season closes and
Mary has to go "on the road," leaving her sis-
ter with the good natured landlady.
Frances becomes dissatisfied and seeks work,
entering the employment of Andrew Van Holt,
and ere long has sacrificed her Honor. When
Mary returns she learns that her young sister
is about to become a mother and determines
to nvenge her.
Chance makes her acquainted with Hayden,
the son of Van Holt, who is engaged to Milli-
cent. Insidiously, Mary wins his affections, un-
til he is willing to throw Millicent aside. She
sends word to Van Holt that his son is in the
hands of an unscrupulous chorus girl, and to
Millicent that her sweetheart is paying attention
to another woman.
Millicent. heart-broken, determines to see "this
woman," and beg her to give up Hayden. Van
Holt accompanies her to Mary's apartment,
where the two see Hayden beseeching Mary to
marry him.
Mary delivers the ultimatum to Andrew Van
Holt — either he will marry her sister or she
will marry Hayden. Andrew decides he will
right the wrong. Mary has learned to love Hay-
den, and now has to give him up that her sis-
ter may be happy.
him hiding jewelry. He makes him confess
that he took it from a peddler in the saloon.
Will thinks that the best thing for John would
be a prison sentence to bring him to his senses.
He handcuffs John and sends for the police.
Their mother begs Will to give his brother
another chance. Just as the police are about
to enter, Will puts a chair through the window,
takes the handcuffs off his brother and tells
the officers that the burglar has made a get-
away through the window. John promises to
go straight.
PERILS OF THE SECRET SERVICE (Adven-
ture No. 2 — "The Ciash of Steel" — Two Parts-
March 16). — The cast: Yorke Norroy (Kingsley
Benedict) ; Carson Huntley (Jay Belasco) ;
Princess Seraphina (Claire Du Bray) ; Count
Stefan (L. C. Shumway) ; Prince Feodor (Jean
Hersholt) , Princo Paul (Francis Marion). Writ-
tc n and Produced by George Bronson Howard.
Princess Seraphina, taking her small son,
Paul, flees from Yulania to the village of
Champ Fleury in Normandy, because of the
debauchery of her husband, Prince Feodor. The
agent of Saxonia, Count Stefan, calls to con-
vince Feodor he should divorce his wife and
marry Princess Sofia Anoria with her fifty mil-
lion francs, for Saxonia needs Yulania as a buf-
fer state in case of war. Prince Feodor con-
sents and agrees to the conspiracy of the agent
to gain reason for divorce.
Champ Fleury is the rendezvous of Yorke
Norroy and Carson Huntley. Huntley has be-
come acquainted with Princess Seraphina.
Count Stefan follows the Princess and watches
the growing friendship between her and Hunt-
ley. He wires Prince Feodor to hasten to the
village.
Yorke Norroy is on his way to Camp Fleury.
He passes the prince, and wonders what can
have brought him, incognito, so far from his
court.
Meanwhile, Stefan and Gregor, his assistant,
have kidnaped Prince Paul and enticed Sera-
phina to Huntley's rooms. Stefan enters and
accuses her of having left her husband for
Huntley. He holds them prisoners while await-
ing the coming of Feodor.
Norroy arrives shortly before the prince, and,
scenting trouble, enters Huntley's house with
drawn revolver. As Stefan points a revolver
at the head of the princess, Norroy realizes that
they are at a deadlock and suggests fighting
with rapiers.
Stefan is one of the best swordsmen in Eu-
rope. Soon Norroy is apparently exhausted.
He staggers against the table and overturns
the candelabra. Then he grasps the wrist of
Stefan with one hand and with his other sweeps
the candelabra from the mantle, leaving the
room in darkness.
Huntley and the princess escape, while Nor-
roy, covering Stefan, forces him to disclose
the hiding place of Paul. When Prince Feodor
arrives he realizes his folly and pleads for-
giveness. The princess pardons him because of
their son.
IMP.
SINS OF A BROTHER (March 14). — Will, a
detective, has a younger brother, who is becom-
ing a crook. Will sees him sneaking away
from a saloon, follows him home and catches
GOLD SEAL.
THE COMMON SIX (Three Parts— March 13).
— Sheba, a beautiful gypsy woman, is betrothed
by her father to Carlo, a member of the tribe.
Later she meets and falls in love with George
Lattimer. She protests against her father's wish
but he pays no attention and preparations for
the ceremony go on. George is engaged to be
married to a girl of his own town, but he keeps
Sheba in ignorance and when he asks her to
go away with him she consents. She is forced
to submit to the marriage with Carlo, but steals
away after the ceremony and meets George.
Her awakening comes soon, for he tires of her
and leaves her, and she returns heartbroken
to the tribe, to bear her child. She dedicates
the little srirl with her last breath to the task
of vengeance.
Sheba's daughter. Eldora, grows into a beau-
tiful woman. Lattimer and his wifo visit the
woods on a vacation. They meet Eldora, and
her old grandmother recognizes the man. and
tells the girl the story of her mother. Pretend-
ing not to know him, Eldora begs the wife to
take her to the city, and Mrs. Lattimer does
so. Eldora takes with her a bundle containing
the clothes worn by her mother when she firrt
met Lattimer. Eldora becomes a social favorite
and has many suitors, including Lattimer's son.
But she still dreams of the gypsy boy, David,
with whom she has grown up. He, in the
meantime, is nearly distracted with grief at
losing her. The old grandmother perceives this,
and giving him the girl's ragged gown and a
knife, tells him to go to her. make her return
with him or kill her. He sets out for the city.
Lattimer one day makes open love to Eldora.
She tells him that his words are an insult not
only to her. but to his wife. Mrs. Lattimer
comes in with her son, while the girl is strug-
gling in Lattimer's arms. She manages to clear
herself by pretending that she loves the son.
Then, that night, she writes him that she is
returning to her mountains, and that he is to
try to think well of her. She has led Latti-
March 17, 1917
THE MOVING PICTURE WORLD
mer to think that she is going to leave homo
with him. She dresses in the gypsy gown of
her mother, and reveals herself to Lattinicr au
the child ot Sheba, whom he wronged. He is
terrified. Just at that moment her gypsy lover,
David, breaks in. He throws at her the rags
she has worn in the forest and says "Put these
on; you are coming with me!" He stabs Lat-
timer and drags Eldora away with him.
Later we see them restored to happiness in
the depths ot the forest.
LAEMMLE.
WHERE GLORY WAITS (Two Parts— March
14). — The cast: King (Allen Holubur) ; Scylla
(Fritzi Ridgway) ; Prima Minister (Wadsworth
Harris) ; Professor (Thomas Jefferson) ; His
Daugher (Roberta Wilson) ; Court Chamberlain
(Georgo Pearce).
The young King was dreaming of the happy
days gone by when cares of state were un-
known. His reveries were broken by the com-
ing of the learned counselors and the last of
his boyhood's visions vanished as he was told
that a marriage of state had been arranged lor
him with a princess.
The counselors handed him her portrait. 4.S
he looked at the cold, passionless features his
thoughts reverted to the laughing face of a
sunny, curly-haired girl, the daughter of the
university president. He rebelled at the hard,
stern responsibilities before him, and abruptly
left the palace to wander in the forest.
Following the sound of blows, he discovered
a ragged, bare-footed peasant girl wielding a'l
axe. Thinking him but an ordinary man, she
mockingly addressed him: "Well! Want some
work?"
The King sprang forward, took the axe from
her hands and sent the chips flying. He learned
that her name was "Scylla," that she was the
sole support of a bedridden mother and four
little hungry brothers and sisters. Once she
had had a sweetheart, but they had never mar-
ried, for she was forced to look after her fam-
ily. Later he went to war and gave his life
for the king.
Upon learning that Scylla did not quarrel with
her fate, but unselfishly regarded it all as a
sacred duty, the young King looked at her in
amazement, for an ignorant peasant girl had
taught him a lesson. Some days later Scylla
received a purse of gold and a message from
the King, which she never forgot. Later, when
the King was loved and honored for his good
deeds and his marriage to the haughty prin-
cess was an old story, a b»*v" girl was born to
them and the King insisted that they call her
"Princess Scylla."
RACING DEATH (March 17).— Tho child of
a mechanician is stricken with a malady which
may require an operation at a moment's no-
tice. He has to accompany his master, a racer,
in a big auto race for a large prize, to run
from their town to Los Angeles, fifty milts
away. On the day of the race the child be-
comes worse. The parents know that an opera-
tion is necessary. The doctor cannot be reached.
The mechanician takes the child, jumps into
the car, and though he is the last to start in
the race, he drives with such reckless speed
that he comes in first and is awarded the prize.
When he reaches Los Angeles, instead of stop-
ping for congratulations from the crowd, he
drives to the hospital. The child's life is saved.
JOKER. ,
"'ART ACHES (March 17).— The cast: The
Artist (William Franey) ; The Patroness of Art
(Gale Henry) ; Her Husband (Milburn Mor-
anti) ; Her Maid (Lillian Peacock) ; Butler
(John Cook); Footman (Bobby Mack). Scenario
by Jack Cunningham. Produced by W. W. Beau-
dine.
Gale is a patroness of art, and the only one
who receives Bill, a vendor of pictures. She
declares that he must paint her as "December
Afternoon." She gets ready to pose, with her
feet in a basin of water for realism, and Bill
has to make good his bluff of being an artist.
He enlists the aid of Lillian, the maid. She
snaps the model, and goes out to have the
plate developed and enlarged. As revenge upon
her mistress, who has found fault with her,
Lillian changes the enlarged portrait for that
of a donkey.
A reception is held for the ceremony of un-
veiling the picture, and consternation reigns
when the substitution is discovered. Bill is
kicked out, and Gale gives up the patronage
of art.
NESTOR.
SOME SPECIMENS (March 12).— The cast:
Wallie Montgomery (Eddie Lyons) ; Mrs. Mont-
gomery (Margaret Whistler) ; Percy Willoughby
(Lee Moran) ; Bess Willoughby (Edith Rob-
erts) ; Mrs. Willoughby (Mrs. Witting) ; Nance
La Belle (Gertrude Aster) ; Chorus Girl (Hazel
Page). •
At a card party, Mrs. Montgomery meets
Mrs. Willoughby and her daughter, Bess. They
decide to have their sons, Walter and Percy,
meet. Wallie is a student of miuerology and
Percy of botany.
Meanwhile Percy and Wallie are having
troubles of their own. They both wait for
Nance La Belle, an actress, outside the stage
door. She chooses Percy, and Wallie picks up
a chorus girl and follows them. At a cafe
Nance flirts with Wallie and finally the two
boys begin to fight.
The following morning both boys have black
eyes and tell their mothers it was caused by
trying to save a girl in an automobile acci-
dent. That afternoon the boys are intro-
duced. Percy shows Wallie his speci-
mens and displays a collection of drinks.
Their mothers want to see the specimens, so
Percy goes to the garden and pulls up various
vegetables. Wallie loads himself with pieces
of brick, cobblestones, slag and coke, and joins
Percy. The boys give a fake lecture and their
mothers think their knowledge amazing.
L-KO.
SUMMER BOARDERS (March 14).— In the
summer hotel there is a call for a decorator.
One of the boarders wants her room repapered.
The boss paperhanger arrives with Phil, his
assistant. The proprietor's wife is of a flirta-
tious disposition, and her husband is jealous.
He suspects her of flirting with the boss paper-
hanger. Phil is hard at work cutting out
scraps of paper and pasting them on the desk,
the sofa pillows and everywhere else where
wallpaper does not belong. The proprietor
starts a chase in which several people become
covered with paste, but Phil, as usual, is the
chief sufferer.
LOVE ON CRUTCHES (March 1G).— Bill gets
into a fight with a young interne. They have
a scrap over a nurse, and the Interne leaves
Bill for dead. He and the nurse hurry to the
hospital. Bill is found by policemen and car-
ried into the hospital. In the ward an anarchist
offers to stand treat. Bill steals his bottle,
but the nurse catches him with it. The nurse
is sweet to Bill and this arouses the ire of the
anarchist, who puts a bomb under Bill's bed.
The nurse sits on the bed and the anarchist tries
to get her away. Then the bomb is discovered
and the entire hospital force tries to get rid
of it. in the end both the anarchist and Bill
are blown away by the explosion.
BIG U.
FOR HONOR'S SAKE (March 15).— Harry
and Joseph are hunting together and both fire
at a rabbit the same instant. The rabbit falls
and both claim it. They quarrel and Joseph
knocks Harry down at his gate. Thinking he
has killed him, he rushes into the woods. Gert-
rude, Harry's wife, finds her husband and re-
vives him. He tells her the story of the blow.
Anna, Joe's wife, 'hears of it, and goes into the
woods to hunt' for her husband. She finally
comes upon him, exhausted. She tells nim
that Harry is not dead and he returns to the
house with her r.nd begs forgiveness.
THE HIDDEN DANGER (Two Parts— March
18). — The Apache Indians are on the rampage
and the Americans go out against them. They
capture all the Indian squaws. Then the braves
attack the Americans, to rescue the women, and
especially Minato. They dig holes in the
ground at night and hide in them, hoping tc
get the Americans by this ambuscade. By
chance the soldiers see that the ground has
been tampered with. But the Indians jump out
and attack them. There is great loss of life,
but they are finally repulsed.
VICTOR.
A WOMAN IN THE CASE (March 13).— The
cast: Eileen (Eileen Sedgwick) ; Ralph (Ralph
McComas) ; The Kid (Milton Sims). Written
by W. Warren Schoene. Produced by Allen
Curtis.
Eileen told every one she would never marry
a man who had a mother living, but a wise
guy fell in love with her and, when he said he
had no mother, she married him. Eileen was
a most abominable cook.
Eileen found an envelope addressed in a
woman's handwriting in Ralph's pocket and
forced the messenger to lead her to the house
from which he received the letter.
Through the window she saw her husband and
a woman in close embrace. She climbed in
and began to beat Ralph. The woman fainted
SNA/ A
Complete
Picture Theatre Equipmen t
CARBONS AND SUPPLIES
Dept. M., 1327 Vine Street, Philadelphia, Pa.
1821
and Ralph climbed up the chimney. Eileen sent
the kid to the roof with a long pole with which
to poke Ralph. Ralph fell down into the grate,
where Eileen had lighted a fire. The woman
hail revived and canx" to the rescue. Finally
Eileen's husband told her that the woman was
his mother, who had invited him to her house
for dinner.
BISON.
ROPED IN (Two Parts— March 17).— The
cast: Skeetcrs (Neal Hart); Raz (Tom
Grimes); Sleeper (Bud Osborne); Beauty (Pe-
dro Leon) ; Hi Pockets (Bill Gillis) ; Lady
(Countess Du Cello).
All the boys on the ranch clean up for the
arrival of their new boss, only to find that It
is a woman. She is dignified. Tho now owner
is. introduced to the foreman, and then goes
into the house and finds the table covered with
cigaret butts.
Next day she makes the boys clean up the
place. At the end of the week the house looks
fine, but the grounds have not been touched and
the cattle are straying. The boys decide that
one of them must propose to her so the others
can work tho ranch. They draw matches and
"Skeeters," the foreman, wins. He takes a
drink and starts into the room wh< ro the boss
is drinking tea. She asks him what he wants
and all he can stammer is something about
the day's work. She orders him out of the
house.
Next day another one of the boys, "Hi Pock-
ets," suggests that he can turn the trick, be-
cause she has always liked him. He is picked
out. The boss finds him under a tree. It oc-
curs to him that if he marries her he can be
boss of the ranch and have all the boys working
for him. He proposes and is accepted. The
wedding takes place and the bridegroom beats
it for town. The boys think he is running away
and pursue. He buys a gown and starts back.
He throws the gown at his wife, saying that
it is a scrubbing outfit and that she is to get
to work at once. He puts his feet on the table,
lights a large cigar and orders the boys to work
when they come in. They see it is useless to
protest.
POWERS.
THE TAIL OF THOMAS CAT" (Animated
Cartoon — March IS). — The cat is rocking in a
chair, and his tail is through a knothole in the
fence. A chicken grabs it in its beak and
pulls it out till it snaps. The cat goes through
the fence to settle with the chicken. They
fight and the cat leaves the chicken for dead.
But he wakes up, comes through the fence,
and pulls the cat's tail right out. The cat cries.
Along comes a dog and laughs at the cat. Then
a boy ties a tin can to the dog's tail, and the
cat is consoled, for it sees that tails are no
good, after all.
' FOREIGN LEGATIONS IN CHINA (Dorsey
Educational on Same Reel). — We see first the
Imperial Palace, now the residence of the presi-
dent of China, and then the foreign quarter,
with the legations of various countries. The Jap-
anese, Dutch, German, Belgian, British and
American legations are seen. Tbe Russian le-
gation and bank and the French cathedral. At
the American legation the Marine Guard is
being reviewed.
UNIVERSAL.
UNIVERSAL SCREEN MAGAZINE (Issue No.
10 — March 16).— The Government Weather Bu-
reau at Washington, D. C, is the first subject
in this reel. Then comes an interesting study
of the armadillo, the little creature of the cac-
tus country, which is chiefly used as a pet. A
domestic science lesson by Mrs. A. Louise An-
drea follows, and shows us how to make our
own chocolate creams. A timely subject is the
testing of Government torpedoes, which cost
.flO.OOO apiece. A few minutes of animated
sculpture with Willie Hopkins closes the reel.
UNIVERSAL SCREEN MAGAZINE No. 11
(March 23).
What we eat. — The peanuts you eat, like po-
tatoes, peanuts are dug, not picked, at harvest.
In the northern cities comparatively few per-
sons know that peanuts are tubers. Subtitles :
A Virginia field which yields fifty bushels ot
"goobers" to the acre. After harvesting, the
vines are placed on long poles for drying, a
giant shocking machine, separating the nuts
from the vines. Pickers sorting ; some of the
peanuts are selected for seedlings, wnile the
others are classed in three different grades.
Roasters preparing the kernels for candy manu-
facturers. Then we get 'em at five a bag.
Nature Studies. — Our friends of the Zoo.
"Bill' Snyder, veteran head keeper of New
York's Central Park Zoo. whose love for ani-
mals makes him known the world over. Sub-
titles : Feeding his baby mountain sheep. Zebra.
He won't make friends. Bear cubs. The Zebu
■ — Father, mother and baby. Old, but still on
the bottle. Fallow deer. Camera shy. Ameri-
can elk. A true American — The Bison. Pals.
Manufacturing. — A locomotive in the making.
1S22
THE MOVING PICTURE WORLD
March 17, 1917
The Intricate mechanism of the rails Is assembled
with Incredible rapidity by the skilled workers
of the Baldwin Locomotive Works, Philadel-
phia, Pa. Subtitles : The boiler la first set. A
shenth of asbestos for the huge boiler. The pon-
derous wheels are placed. Mounting tne super-
structure. The piston rod connected. Riveting
the engineer's cab In position. Heavy steel
plates encase the body of the engine. Ready
for a trial run. Finishing touches are applied ;
painters and decorators at work. The finished
product.
Art. — Animated sculpture. A few minutes with
Willie Hopkins, world famous sculptor.
ANIMATED WEEKLY No. 61 (Feb. 28).
After 3 Weeks' Drill. — Naval recruits man-
oeuvre to show wonderful progress In short
training — Naval training station, Lake Bluft,
111. Subtitles: On parade ground. Hats off to
the flag ! Ready for sham battle. U. S. Sailors
In trenches. Firing 3-inch gun».
Out of U-Boat Zone. — American liner "Phil-
adelphia" arrives after dash through restricted
waters bringing survivors of sunken ship — New
York Harbor, N. Y. Subtitles : Passengers who
braved barred zone. Crews of the sunken ships,
"Japanese Prince," and "Housatonlc." Mate
Robert Ferguson who, with two companions,
received $2.">,000 from Britain ror saving lug
"Vigilant" at sea.
Fled From Villa. — Refuges driven from homes
by bandit camp where Uncle Sam Keeps watcn —
near Columbus, New Mexico. Subtitles: Camp
barber. A little music. Animated cameraman
In Army aeroplane photographs return of Gen-
eral Pershing's force from Mexico — On border
near Columbus, New Mexico. Mow it looked
from half mile up. Moving groups are Pershing's
soldiers. The Army camp.
Flames Destroy School — Cincinnati firemen
aid in fighting blaze that leaves $75,000 build-
ing In ruins, Norwood, Ohio.
King Momus Resigns at New Orleans. — Hun-
dreds of thousands of visitors attend the an-
nual Mardi Gras ceremonies In Southern City.
Subtitles : Rex arrives In his royal yacht and
ascends his moving throne. Some of the gaily
decorated floats. The keys of the city presented
to his majesty, Rex.
Mothers Clamor for Food. — Carrying their
half-starved babies, women of lower East Side
call upon Mayor Mitchel to use his influence
in lowering prohibitive prices — New York City.
Subtitles: "Our babies need milk !" Bystander
advises against rioting. The committee to
which Mayor Mitchel pledged his aid.
Former Prices. Present Prices.
2 lbs. of onions .06 .40
4 lbs. of potatoes .08 .28
1 lb. of cabbage .02 .20
Remember the Maine. — Veterans, inmates of
Soldier's Home, unveil tablet in memory of
sailor dead — Sawtelle, Cal. Subtitles: The
tablet, made of one of the destroyed battle-
ship's armored plates.
Submarine Manoeuvers. — Uncle Barn's sea
fighters, both bristling with menace for foe —
New London, Conn. Subtitles: The submarine
is ready. A ride on the bow. Here she comes.
President Decorates Schoolboy. — Harold F.
Stose, Washington High School pupil, wins
medal offered for best patriotic essay written
by an American boy or girl — Washington, D. C.
Subtitles: President and Mrs. Wilson arrive
for the ceremony. "Hal" Stose, the winner.
Giant Hydroplane for Denmark. — Giant twin
machine is tested for neutral government, which
is preparing to defend rights — Newport News,
Va.
Fashions — Made in America. — Manikins dis-
play newest styles in gowns — New York City.
(Solon of Harry Collins). Subtitles: A blue
and black bugle embroidered net robe over
black meteor. Sport suit of carnival faille and
blue satine. Navy and black charmeuse with
Chinese embroidered panels. Trantricotine and
taffetta with blue soutache embroidery.
Cartoons by Hy. Mayer.
MENGER & RING, Inc.
MANUFACTURERS OF
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Display Frames
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Phone: Bryant 6621-22
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MUTUAL.
MUTUAL WEEKLY (No. 114— Mar. 7).
San Antonio. Tex. — Body of General Funston
rests in Alamo, prior to removal to San Fran-
cisco for burial.
New Orleans, La. — Annual Madrl Gras. King
Rex rules over gay carnival.
Galveston, Texas.— This city also celebrates
Mardl Gras. King K. K. K. receives key to city.
New London, Conn. — Off for home. Spanish
submarine, American built, sails for home port.
New York City.— Food problem Is real to East
Sides poor. Their protest meeting in Madison
Square.
Copenhagen, Denmark. — Danish troops prepar-
ing for an emergency. They endure winter's
hardships in mountain camp to keep in trim.
Sub-titles: Training war horses to charge
through llnuld fire attack. Testing swords and
swordsmanship: Thin strips of paper floating In
the air must be cut with an accurate hand and
a keen blade.
Seattle, Wash. — Ocean-going motorshlp Is
launched. The "Oregon" is the first full-powered
motorshlp built In the U. S.
Minneapolis, Minn. — Special flour trains start
East. Will run on passenger train schedule,
under Federal supervision, to relieve food short-
age in eastern markets.
New York City. — Dell boys learning to be-
come soldiers. Raw recruits have first drill on
Hotel Biltmore roof.
Paris, France. — Newest tailor costumes by
Wingrove.
Seattle, Wash. — New submarine for Uncle
Sam. The N-3 is launched amid cheers of
crowd.
Norfolk, Va. — Danish Navy buys seaplane here.
Giant flyer passes final tests.
Oakland, Cal. — Attacking the high cost of liv-
ing. Society girls will raise vegetables in back-
yards.
Olympla, Wash. — Gov. Lister welcomes troops.
Soldiers from border are guests at State Capitol.
AMERICAN.
THE TELL-TALE ARM (March 9).— The
cast: Ben Hart (Wallace Reid) ; Mabel Wblt-
aker (Vivian Rich).
Ben Hart, a youthful mining expert, arrives
in the mining town and promptly seeks out
Mabel Whltaker and her mother, who have a
map purporting to lead to a gold deposit. They
determine to look at the deposit, but are warned
by Jim Halllday, a bad man. That night Mabel
sees a hand steal through the window and gra3p
for the map. She plunges a knife through the
arm and it is hastily withdrawn. The next day
Ben sees Jim Halllday near the gold mine and
sees that he Is nursing a wounded arm. Ben
overcomes the bandit and has him Jailed.
MY FIGHTING GENTLEMAN (Five Parts-
March 12). — Tbe cast: Frank Carlisle (William
Russell) : Virginia Leighton (Francella Bllllng-
ton) ; Huntley Thornton (Jack Vosburgh) : Isaiah
Gore (Clarence Burton) ; Judge Tenbroke (Harry
Von Meter) ; Colonel Carlisle (Charles New-
ton) ; Jubilee (William Carroll) : Jim (Sid Al-
gier. Directed by Edward Sloman.
Frank Carlisle, a southerner, educated at
West Point, In love with Virginia Leighton, a
southern belle, fights for the union army when
the civil war breaks out. Virginia Is angered
by Carlisle's devotion to the union and breaks
off their engagement. Carlisle returns to his
ruined estate, after the war, a social outcast
among his people. Isaiah Gore, carpetbag
politician and negro cultivator, plots against
Carlisle, arousing hostility among the freed-
men. Carlisle subdues the hostility among his
people and Is nominated for state senator against
Gore. In a riot which follows Carlisle Is In-
jured and Is nursed by Virginia, who forgets
the trouble and a reconciliation is affected. Gore
and his gang are put to rout.
Get acquainted with the
ERBOGRAPH WAY
of Developing and Printing
ERBOGRAPH COMPANY
WW-11 West HKth St, N»w York City
Have you ever stopped to consider the many advantages to be
found in EVANS' SERVICE, Mr. Producer?
We are convinced no one turns out a better quality of DEVELOPING and PRINTING than EVANS
turns out and a trial will convince you if you have any doubt.
We are also convinced we can meet all reasonable demands when it comes to delivery.
EVANS FILM MFG. CO., 416-24 West 216th St., N. Y. City. aJcu&SSi-z
March 17, 1917
THE MOVING PICTURE WORLD
1823
THE LONESOME MARINER (March 10).— An
old sailor tells his young companion the tale
of his life. He tells of a party of tourists vis-
iting the fishing village. He falls In love with
one of the girls, but her parents refuse to let
them wed. The girl pines away and finally
becomes delirious. She calls for the fisherman,
but he arrives too late and she dies In his arms
calling his name.
A RAM-BUNCTIOUS ENDEAVOR (March 16).
—The cast: Jim (Wallace Reidj ; Marjie (Viv-
ian Rich).
Jim has been away for a long time. Marjie
heard that he was returning from college and
so dressed up for the occasion. Jim dons his
cowboy outfit, however. The boys decided to
give him a party. This was the inspiration of
Chick, who tells his sweetheart Polly about it.
Jim, In his exuberant spirits, kissed Polly and
■was seen by Chick. A riot follows and Chick
was thrown Into a corral with a vicious ram.
CUB.
JERRY'S TRIPLE ALLIANCE (March 15).—
The cast: Jerry (George Ovey) ; Tiny, the Girl
(Claire Alexander) ; The Housekeeper (Helen
Gilmore).
Jerry is In love with Tiny, whose father pre-
fers Bill, who, unknown to him, is a bad man.
Tiny is captured by Bill and placed in a de-
serted cabin. She manages to let Jerry know
of her predicament and he determines to use
his pet elephants, Ena and Lulu, to rescue the
girl. Tiny climbs on the back of one of the
elephants, while Jerry gets on the back of the
other. They ride into a restaurant, where the
elephants start in to do the tango, and then
they sit down to their dinner.
NIAGARA FILMS CORP.
THE PERILS OF OUR GIRL REPORTERS
(No. 12 "Outwitted"— Two Parts — March 12).—
Jim Adams, son and heir of a wealthy New
Yorker, is left a fortune In a will, providing
that he is married before a certain date. He
wakes the morning of the fatal day and rea-
lizes that he has forgotten to get married. He
advertises in the papers for a wife and is. be-
sieged. Beth Alden, a young newspaper reporter,
Is sent to cover the case, and when she arrives
Jim will not listen to her story. He thinks that
she has come in answer to the advertisement
and so carries her off to the minister's, where
they are married, and he gets his fortune.
MONOGRAM.
THE ADVENTURES OP SHORTY HAMILTON
(No. 9 — Two Parts — March 12). — "Shorty
Trails the Moonshiners" — Shorty is called
upon by Anita to come into the mountains
of Kentucky to break up a band of moonshiners.
Anita is trapped by the moonshiners, who are
running a roadhouse, where the signs tell the
traveler that soda water and ice cream are sold
within. She is imprisoned in the cellar, which
Is just over an aqueduct leading to a deep reser-
voir. Shorty arrives In the mountains just in
time to save the moonshiner's daughter from a
band of Incensed people and she Is the means
of rescuing Anita from the hands of her father.
The moonshiners are captured and Shorty takes
Anita into his arms.
VOGUE.
A MATRIMONIAL SHOCK (Two Parts— March
17). — Lillian Hamilton is the young heiress, who,
with her colored maid, goes to a fashionable
summer resort. There she is seen and adml-ed
by John and Owen, who set out to win her. Sh*
is locked out of her room one night and so
dons her brother's clothes. She is seen by John,
yho, thinking she Is a boy, plans a trick on
Owen. John goes up to Lillian's room and there
he sees Lillian's maid, heavily veiled and
dressed In Lillian's clothes. Thinking it is Lil-
lian he drags, her downstairs and there is as-
tounded when' she unveils. Meanwhile Owen
marries Lillian.
GAUMONT.
TOURS AROUND THE WORLD. NO. 20
(March 20). — So much has been written about
the tiny kingdom of Montenegro that pictures
of this diminutive realm will have instant wel-
come when released. First come pictures of the
zlgzng climb through the mountain passes be-
tween Dalmatia and Montenegro, passing
finally through a high valley to Cettinge, capital
of Montenegro. With only 4,000 Inhabitants,
the town Is little more than a cluster of while-
washed cottages and plain public buildings.
Most of the men are soldiers, ever fearful
(before the war) of invasion, while the toilsome
tasks are performed by women. His majesty,
King Nicholas, Is seen among his people, going
about with that democratic simplicity which has
always characterized him.
Guernsey is one of England's Channel islands.
Here Victor Hugo passed many years of his
exile from France. His house is shown, as well
as the room In which the great man of letters
worked. St. Peterport, the principal town,
dates from the twelfth century, the harbor being
protected by breakwaters built by Edward I.
Many pretty spots along the Guernsey coast are
shown in this section.
Cintra is one of the better known summer re-
sorts of Portugal. Situated near Lisbon, it
joins nearness to the capital to a wonderful
climate in making its bid for the summer
visitor. The royal palace shown In this section
was occupied ty Queen Amelie when she
learned that her son, King Emanuel, had lost
his crown and had been exiled. During the
Moorish occupation Cintra was a stronghold of
that nation, extensive fortifications having been
built. Their ruins are shown in the pictures.
CONDENSER
BREAKAGE STOPPED
by usIhb the t*rcddcy Mount;
ills any lamp In a moment.
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for Itself In a week. Lasts for-
ever. Oel circular, l'osltlvely
slop* breaking. Price $4.50.
Used everywhere. Condenser ex-
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669 H sight Street
San Francltco, Cal.
For Perfect Laboratory Results
INSTALL
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THE CATALOGUE OF
Brush Electric Lighting Sets
contains much that is valuable about electric
lighting in general, and moving picture work
in particular. Send for it.
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Box MP-2, Detroit, Mich., U. S. A.
Dependable Terminals
at a reasonable price. At your ex-
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manufacturers.
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Chicago, 111.
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STANDARD MOTION PICTURE COMPANY
R. 1620, 5 S. Wabash Ave. Chicago
ranne: Randolph 0601
REEL, LIFE, NO. 47 (March 22).— "Making
Food Cheaper," by removing its water content
before transporting, is shown in this release
of "Reel Life." As fruits and vegetables are UO
per cent water, the saving in bulk and la
freight and express charges can readily be un-
derstood. Air currents remove the water, the
original flavor being retained. The vegetable
is shredded before being dried. In preparing to
cook, all that Is necessary is to soak the dried
shreds In water.
"Artificial Exercise" brings to the screen spe-
cial machines for those unable or disinclined to
exercise. All that one does Is to place himself
In the proper position. The machine does the
rest.
"A Snail Race Under Water" presents a num-
ber of these fresh-water gastropods in a leis-
urely contest with a lettuce leaf as the reward
for the winner. The pictures serve as an op-
portunity to present Japanese, Singapore, Dan-
ish and Trinidad snails. In addition, there are
views of snail eggs in clusters and a picture of
a microscopic X-ray of an egg just before
hatching.
"Pineapples Under Glass" acquaints specta-
tors with the fact that the tropical pineapple
is now being grown in hot-houses because of
the high prices obtained for these delicacies.
The fruit is not gathered until a year after the
plant is set out.
A fifth section of this reel is a graceful series
of outdoor dances by California girls. They
appear in a winter pageant — although "winter"
is just a name to these nymphs, who are clad In
the filmiest of costumes that leave bare arms
and legs. The dances were features of the "Ad
Masque" held at Oakland, Cal., by the local
advertising fraternity affiliated with the Inter-
national Advertising Clubs of the World.
Miscellaneous Subjects
ARTCRAFT PICTURES CORP.
A POOR LITTLE RICH GIRL (March 5).—
The cast: Gwendolyn (Mary Pickford) ; her
mother (Madeline Traverse) ; her father
(Charles Wellesley) ; Jane, the nurse (Gladys
Fairbanks); the plumber (Frank McGlynn) ;
the organ grinder (Emile LaCroix) ; Miss
Royle, the governess (Marcia Harris) ; Thomas,
the footman (Charles Craig) ; Potter, the butler
(Frank Andrews); the doctor (Herbert Prior);
Johnny Blake (George Gernon) ; Susie May
Squoggs (Maxine Hicks).
Gwendolyn, the "poor little rich girl," Is so
called for her wealth of material comforts and
her poverty in the happiness and affection she
craves. Surrounded by everything that money
can purchase, she longs for the maternal love
and care that her mother's social duties leave
no time for. Wall street so occupies her fath-
er's attention that he neglects to show affection.
Each morning the tutors instruct tier in the
schoolroom under the guidance of Miss Royle,
the governess, and each fine afternoon, Jane,
her nurse, accompanies her for a ride through
Tho OrtrtnaJ and Laadlng Movinf Picture
Journal la Europe
The Kinematograph
Weekly
The reliable Trade organ of Great
Britain ; covering the whole of the
British Film market, including the
American imported films. Read
by everyone in the industry. Spe-
cialist writers for Finance, Tech-
nical Matters, Legal, Musical,
Foreign Trading (correspondents
throughout the world) — and every
section devoted to the Kinemato-
graph. Specimen copy on appli-
cation to: —
The Kioematograph Week'y, Ltd
•-11 Tottenham S treat London, W„ En«.
PORTER EQUIPS BIG! THEATRE FOR CRISIS
PORTER installs Two TYPE S SIMPLEX PROJECTORS and Special Accessories at the PARK THEATRE, Broadway,
for the Premiere Presentation of Selig's Big Photo-Spectacle, "The Crisis." Porter leads all for Big Installations— "The
Birth of a Nation," "Intolerance," "The Fall of a Nation," "Civilization," and "The Crisis.
B. F. PORTER.
1482 BROADWAY. AT TIMES SQUARE.
NEW YORK
1824
THE MOVING PICTURE WORLD
March 17, 1917
tin' park In her limousine, guarded by liveried
fuotinau and chauffeur. At sundown a hurried
iiss dismisses in r from the parents, who must
•hurry oil lo some social function or to a busi-
ness conference.
On her eleventh birthday her mother limls
'the anniversary an excuse to invite a number
-of guests to ceh brute the event, but excludes
•Gwendolyn, who is sent to bed in charge Ol hi r
nurse. Jane has already arranged With Thomas,
the footman, to Sue the latesl feature at a
neighboring theater and her vigil grows mo-
■notonous.
To dispose quickly of her charge, the nurse
(gives Gwen a dose of sleeping potion. Gwen
falls into a delirium as she tries, in her last
semi-consciousness, to reach her mother. As
she passes from the scene of her childish tribu-
lations, she awakens in the Tell-tale Forest,
where things appear "as they are."
Here she meets those she knows as they have
impressed her Innocent mind. Jane, the nurse,
appears as the "two-faced thing," wearing a
replica of her own countenance upon the back
•of her head. Miss Royle, the governess, glides
into her dream as the "snake in the grass."
Jotter, the butler, cavorts as the "silly ass" and
'Thomas, who is suspected of being "all ears,"
pursues her with aural appenAiges that equal
his head in size.
Accompanied by a friendly plumber, who has
recently been to the house to fix the pipes and
■who she pictures as "The Piper," and Mr.
•Grinder, who is her dream conception of a Kind-
ly old philosopher that turns the crank of a
nand organ for a livelihood, she journeys on,
pursued by Big Ears, Silly Ass, et al.
From the Tell-tale Forest she wanders to the
Land of Lights. Here she meets her mother
■with the Social Bee in her bonnet. Her father
gallops in, "riding his hobby," and dressed in
an armor of coins which is the result of being
"made of money."
Thus her delirious brain carries her around
'Robin Hood's Barn," where the society pea-
•cocks squawk at her and the crocodiles shed
tears into the Lily Pond. Fierce bears growl in
Wall street, while her father and his associates
beat upon the gates at the head of the street for
idraission.
The symbolism of Gwen's dream has its
sequel at the bedside, where those she pictures
are gathered to urge the doctor to bring her
back. Her childish talk of what she sees im-
presses upon the parents the terrible neglect
they have been guilty of. Grief and remorse
seizes them, and when the vigil of the night is
broken at dawn by the child's gradual recovery,
'they, too, see things "as they are," and she
.greets with a smile her reconstructed father
and mother.
The doctor's prescription of plenty of play, to
be taken in a gingham dress is immediately
acted upon, and love leads three loving hearts
over the hill of shadow into the valley of sun-
shine.
CHRISTIE FILM CORP.
AS LUCK WOULD HAVE IT (March 5.)— The
cast: Mrs. Newlywed (Betty Compson) ; Mr.
Kewlywed (Harry Ham) ; His Friend (Eyddie
Barry.) Scenario by Epes Winthrop Sargent.
Directed by Al. E. Christie.
Mrs. Newlywed has all the money, so Newly-
wed can not be as firm as he would like to be
in discouraging her fads. Her latest one is
Red Cross nursing, and she practices bandaging
on Hubby. She wants him to distinguish him-
self, and when she reads that an auto-raclng
driver has gotten promotion in the aero-corps,
she decides to break her Hubby in that way.
She orders a racing car and enters it in the
coming race. Newlywed bewails his fate to his
friend, Eddie, who sends for Chantelot, the rac-
ing driver. Chantelot agrees to drive the car
without letting Mrs. Newlywed know of the
substitution.
Harry bravely bids his wife good-by, but
Chantelot faces the starter's flag. The race is
thrilling when— Look ! No. 13 is in the ditch !
Eddie rushes Newlywed to the hospital and bribes
the doctor to bandage him up. Chantelot,
slightly hurt, is brought to the same hospital.
Mrs. N. goes remorsefully to her husband. But
insists upon renewing the bandage and discovers
Bits deception. It angers her and she threatens
<to cast him off. Eddie has an inspiration and
'takes her to see the injured Chantelot, saying.
CLUNE FILM PRODUCING COMPANY
Los Angeles, California
Producers of "RAMONA" (10 reels) and
"THE EYES OF THE WORLD" (10 reels)
Harold Bell Wright's famous love story of
adventure, of which nearly 2,000,000 copies
have been sold, magnificently reproduced.
Available for state rights.
"This might have been your husband." This
brings another revulsion of feeling, in which
Mrs. Newlywed sees her folly and asks Hubby's
forgiveness.
ARGONAUTS OFCALIFORNIA'
DAYS OF '49
A Tbiillina Historical M».t.r»l.««
In It Reals
Grafton Publishing Film Company
LOS ANGELES. CALIFORNIA
STATE klGHTS NOW SELLING.
NATIONAL DRAMA CORP.
1465 BROADWAY
NEW YORK CITY
Are You Tired
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two; 95 cts. all three. First and second series
have parts lor Cello, Flute, Clarinet, Trom
bone and Drums. Practical lor Piano alone,
or in combination with any above instruments.
Discounts on orders for four or more parts.
Send for free sample pages. Note new address.
CLARENCE E. SINN
IW Grace Street Chicago, 111.
Mailing Lists
MOVING PICTURE THEATRES
Every State — Total 14,000
Price. $3.50 per M.
1400 Film Exchanges $4.00
206 Manufacturers and Studios $1.50
235 Picture Machine and Supply
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A. F. WILLIAMS, 166 W. Adams St., Chicago
METRO PICTURES CORP.
THE MORTAL SIN" (Columbia Pictures Corp.
— Five Parts — March 12.) — The cast: Jane An-
derson I Viola Dana) ; George Anderson (Robert
Walker) ; Emmet Standish (Augustus Phillips) ;
Flora, his stenographer (Lady Thompson) ; Jean
Kambeau (Henry Leone); The Doctor (Louis
IS. Fol<y) ; The Landlady (Ricca Allen). Writ-
ten and directed by John H. Collins.
Georgo Anderson, a struggling author, works
in the daytime as a clerk in the office of Ein-
mi t Standish, the publisher, and at night writes
on his novel, "The, Mortal Sin." "The Mortal
Sin" deals with a wife's sacrifice of her honor
in order to enable her sick husband to go to
tern sanitarium to ward off the tubercu-
losis which threatens him. The husband, re-
turning unexpectedly, learns the truth, but for-
gives his wife when he realizes that her sacrl-
fico was made for him.
Anderson plods on at his writing. His wife
worries over his weakened condition. The doc-
tor tells him that a trip to the West is the
only thing that will savo him. Worrying over
this, he co tin i to work feverishly, but he
collapses, and is obliged to leave at once. In
order to make both ends meet, since he has
saved only enough to pay his railroad fare, Jane
goes to take her husband's place in Standish's
office. The publisher is considerate of her, and
she is encouraged to show him her husband's
novel and ask him to publish it. Standish
says that it is untrue to life, since no man
would forgive his wife for having been unfaith-
ful to him, no matter what her motive.
Standish refuses to publish the novel, but tells
Jane that she need not depend on the sale of
her husband's book for money. In anger she
his employ. She tries to place the novel
with other publishers, but fails, and poses for
Rambeau, the artist, for his painting of the
Madonna. When the work is over she takes
refuge in a cheap lodging house, where Standish
finds her. Letters from her husband indicate
that he is in actual need. He is too ill to do
any work, and thinking that Jane is still in
Standish's employ, he appeals to her for money.
She makes a bargain with Standish. She will
go with him to his home if he will accept her
husband's novel. He accepts and Jane changes
the ending of the book in order to make it sale-
able. The husband of the story, returning, kills
his unfaithful wife. The book is printed and
has a phenomenal sale, and Jane sends regular
remittances to her husband.
Another publishing house makes Anderson an
offer for his next novel, and having regained his
health he decides to return east and give his
wife a surprise. He goes to the address she has
given and asks for Mrs. Anderson. The maid
says she knows no Mrs. Anderson, but that Mrs.
Standish is at home. Suspicious, Anderson hides
and watches developments. Standish returns
from his club to escort Jane to a party, but
she asks to be excused. He rebukes her and
leaves the room angrily.
Anderson leaps from his hiding place and
upbraids his wife for her infidelity. She tells
him that her desire to aid him has been her
only motive, and that she still loves him. An-
derson will not listen to her pleadings, but rushei
forward, grapples with her and deliberately
chokes her to death in cold blood.
Anderson is led away to a cell, tried and sen-
tenced to die. As he is being led to the death
house the chaplain shakes and arouses him, and
Anderson, waking up, sees his wife bending
over him. He has been asleep and incidents
connected with "The Mortal Sin" have woven
themselves into his dreams. He puts away the
novel, promising Jane to conserve his health in
the future so that no such events as those con-
tained in his dream can come to pass.
FOX FILM CORP.
THE HOUSE OF TERRIBLE SCANDALS
(Two Parts — Foxfilm — March 5). — The cast: A
Society Individual (Henry Lehrman) ; Another
Society Individual (Billie Ritchie) ; A Debu-
«K\JM
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It slips when it ought to slip and saves wear or tear
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Write at once for prices and particulars.
Automatic Reel Co., 303 5th Ave., N. Y.
March 17, 1917
THE MOVING PICTURE WORLD
1825
tante (Gertrude Selby) ; Mistress of Ceremonies
(Dot Farley).
Henry Lehrman and Billie Ritchie, as the
result of a gay night, are visited by a joint
nightmare which shows them the horrors of
their present life. First, a cat knocked a bird-
cage down upon them and then chased a mouse
into the yawning face of Henry. Then both
Henry and Billie sought to take a bath at the
same time in the one bath their hotel boasted.
Then Billie found himself on the end of a lad-
der, balanced over a railing eighteen stories
above the street. All of a sudden, the bath over-
flowed and washed everything in the hotel out
into the street.
Then the two woke up just in time to attend
a reception given in honor of the young woman
Billie was to wed. Just to queer the affair,
Henry held a lighted match in front of Billie's
mouth and the breath therefrom, being inflam-
mable because of the previous night's indul-
gence in firewater, burst into flame.
At thu luncheon table Henry sat next to a lady
who ate her soup aloud. He put a carnation
in his ear as a sort of silencer, but the lady
removed it. Then he placed before her a copy
of the song, "I Hear You Calling Me," and
she ate in time with the music, while he marked
time with a fork. Finally, he captured the end
of a piece of spaghetti which was being inhaled
by one of the diners and inserted it in the noisy
soup. In a flash the soup disappeared up the
spaghetti tube and the noise was stopped.
Then the house caught fire and Henry rushed
out to summon aid. He found a hose lying
loose in the street and carried it into the
burning building, proceeding to play its con-
tents on the flames. The hose was connected
with the traveling equipment of a gasoline
vender and what Henry thought was water was
gasoline, so that didn't help put out the fire
very much.
The fire and police departments were called
and they ran over each other trying to get to
the fire. The fire department finally got there,
but the police department fell through the street
into a sewer. Everybody was rescued. The
building was burned to the ground, a runaway
locomotive crashed through a string of box
cars and that's about all.
LOVE'S LAW (Five Parts— March 12). — In-
nocent, after being cast off by her wealthy
uncle, wanders into the forest and is found by
Andre, the guiding force of a roving band.
The man takes her prisoner against her will,
but she is liberated by Rosella, who loves Andre
herself.
In escaping, Innocent meets Standish Driscoll,
son of her wealthy uncle, who imediately falls
in love with her. But Andre overtakes her and
brings her back to the camp. It is there that
she gives the first evidence of her marvelous
dancing abilities.
Another escape brings Innocent to the city.
There she cultivates her talents and soon, under
the name of Moner Moyer, she achieves fame.
Standish Driscoll still loves her and wants to
marry 'her, but the girl finally realizes that
she loves the big gypsy of the forests.
So she forsakes her career and returns to the
hills.
GREATER VITAGRAPH.
THE MONEY MILL (Five Parts— March 5).—
The cast: Helen Ogden (Dorothy Kelly); Jack
Burton (Evart Overton) ; Richard Drake (Gor-
don Gray) ; Gregory Drake (Edward Elkas) ;
Rev. Dr. Granger (Charles Kent) ; Thomas Og-
den (Logan Paul) ; John King (Mr. McCor-
mack) ; Mrs. King (Mrs. Costello) ; Carter Mc-
Gee (Mr. Sterrer). Directed by John Robertson.
Having sold his share in a mine, Gregory
Drake blows it up in pique when it turns out
to be good, and disappears, leaving Helen Og-
den sole owner, as her father was killed in
the mine.
Later, in New York, Helen is much sought
because of her money. Dr. Granger, a worker
among the poor, induces her to see his "family,"
as he calls the many in want. Helen becomes
Interested and is loved by the poor for her
good deeds among them. She buys a pin from
Jack Burton on the bread line. Later Dr.
Granger secures him employment as a reporter.
Jack loves Helen, and she begins to feel affec-
tion for him, but he realizes that her money
stands between them.
Richard Drake, Gregory's son, is operating a
get-rich-quick investment scheme in New York
when his father turns up. By changing the
names on the old sales document Gregory has
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THE SEMI- PHOTO POST CARDS. $3.00
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PHOTOGRAPHS, size 8x10, of all the
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size 11x14, all the prominent players, 20c.;
in aluminum frames, 50c. each.
GRAVURE FOLDER, containing pic-
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KRAUS MFG. CO.
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Send for Catalogue of over 600 players and
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STATE RIGHTS
Bought — Sold — Released
California and Arizona
ROBERT A. BRACKETT
Knickerbocker Bldg.
LOS ANGELES
Have you submitted your Advertising Copy
for the Tenth Anniversary Number of the
MOVING PICTURE WORLD?
COMMERCIAL WORK AND ANIMATED ADVERTISING
The unexcelled facilities of our Studios and the
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WE AliE SPECIALISTS, We are prepared to do
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Our Studios can be rented by the day, week or job.
AMERICAN BIOSCOPE COMPANY, INC., 6242 Broadway, Chicago
J. E. WILLIS, Vice-President and General Manager
preserved, the swindlers are able to steal the
mine from Helen. She feels that now she and
.lack are on a plane, but Dr. Granger convinces
her that they must both work to recover the
mine. This Helen does by becoming a stenog-
rapher at the "Money Mill" and after many
adventures she and Jack are united through Dr.
Granger.
THE SECRET KINGDOM (Episode No. 12—
"Shark's Nest" — March 1!)). — Phillip, Juan and
Julia reach Havana, they aro followed by Ramon
and Savatz. A telegram from Simond, warning;
of disaster to themselves if Phillip is not killed,
excites them to push their attempts against
Phillip. Without funds Phillips party is de-
nied lodging, but Julia raises cash on some
rings. She gives Juan the remainder of tue
jewels with instructions to sell them and then
finds a priest to marry her and Phillip. Juan
advises Julia not to marry until she is aware
of the contents of the sealed packet which she
has in her possession. This is read and for tne
fir.^t time Phillip knows he is king of Aianla,
and Julia knows that the blood of the parents of
the man she loves is upon her father's head.
Savatz meets Captain Romero, a Cuban, who-
presents her with a diamond brooch, which she
and Ramon recognize as Julia's, and they trace-
her to the hotel. Romero, believing Ramon is
the Madame's brother, agrees to help her. He-
shows them "Shark's Nest" — a pool infested with
man-eaters. Julia and Phillip are attacked ana-
while Julia is carried off and placed aboard a,
steamer Phillip is put into a cab which is un-
horsed and started rolling down hill towardi
Shark's Nest. Throwing himself against Che-
door, Phillip breaks out of the can just as It ls-
about to plunge into the pool. Captain Romero-
tries to throw Phillip into the pool, but is him-
self thrown to the mercy of the sharks by Juan.
Phillip and Juan reach the waterfront in time-
to see the steamer with Julia aboard fading into
thj distance.
METRO PICTURES CORP.
THE GREAT SECRET (Chapter No. 10— "The
Woman and the Game" — Two parts — Mar. 12). —
Although he is now a ruined man, Strong de-
termines to begin all over again. He is an ex-
cellent portrait painter, and he opens a studios
Detective Sears visits him. They see from a<
window a number of thugs kidnap the chauf-
fuer who drove Sears to Strong's home, and
placed one of their own men in charge
of the taxi. Sears tells Strong not to
worry ; that he will play the game with them
and will probably find the murderer of Detec-
tive Ackerton, and with the papers in Strong's-
hands they have little to fear. Sears enters
the taxi, and is driven to one of the haunts
of the Secret Seven and imprisoned. Dr. Zulph
brings the news of the capture of Sears to the
Great Master. Zulph orders a servant to bring
all the food for Sears to himf first. Fearing the
food is poisoned, Sears refuses to eat. The
jailer leaves and Sears takes from the band of
his hat some pellets of condensed food. The
servant reports to The Great Master, who tells
him to sample the food himself to show Sears
it is not poisoned. The servant returns and,
picking up a portion of the food, does as or-
dered. But Sears has in the meantime antici-
pated this and has drugged the food. After
eating, the servant collapses and Sears strips
him of his clothing and escapes.
Meantime Dr. Zulph instructs Sara Loring.
an adventuress, to visit Strong and under guise
of having her portrait painted, find the securi-
ties. This she does. While she is posing,
Strong and Wee See leave the room. Miss
Loring seizes the opportunity to open Strong's
desk and locate the papers. Strong returns and
she begs to use the telephone in another room.
Her message is to Dr. Zulph, telling him of her-
discovery. He suggests a plan by which he can-
obtain possession of them. She pretends to-
faint and Strong carries her to a couch, send-
ing Wee See out for medicine. He tries vainly
to revive her.
In her new and palatial home Beverly is ie.
deep thought and wondering how she can re-
store Strong's shattered fortune. She feels that
in some measure she is to blame for much of'
his misfortune. She tries, with the aid of her
mother, to concoct some scheme to overcome-
Strong's pride and re-establish him in business.
Mother and daughter talk it over and decide-
to visit Strong in his studio, and make a propo-
sition to him:
They arrive at Strong's studio and find the
outer room vacant. Beverly, her heart full
TANKS and RACKS
that give satisfaction
Write for Folder No. 14
Pacific Tank & Pipe Ce.
Lot Angeles — Sin Francisco, Ca
1826
THE MOVING PICTURE WORLD
March 17, 1917
of newfound love, starts for his work room to
find blm. As she opens the door she sees
Strong trying to revive Miss Lorlng from her
pretended faint. She closes the door noiselessly
and sadly departs, believing the man she loves
is false. v
PATHE EXCHANGE, INC.
HEARST-PATHE NEWS No. 17 (February
24).
New Orleans, La. — The reign of frivolity hoias
sway once more as his Majesty Rex arrives
aboard the U. S. S. Comanche to open tne
Mardi Gras Carnival. Subtitles : He receives
the keys to the city and then leads the parade
of elaborate floats. A large crowd throngs the
course of the procession.
Laredo, Mex. — A contingent of Carranza's
troops is on hand to guard America's new am-
bassador, H. F. Fletcher, upon his arrival. Sun-
title: The Envoy (second from left) is greeted
by prominent officials and General Garcia.
Boston, Mass. — Fast and skillful playing marks
the contest between Andover and Exeter for the
hockey leadership. Subtitle : Andover wins oy
the score of 2 to 0.
Erzerum, Asia. — The important TurKisn city
captured by the Russians after a vigorous cam-
paign over the snow covered Caucasian hills.
Subtitles : Much valuable booty is taken by the
victorious armies. A large number of prisoners
also fall into their hands. The mountains around
Erzerum which could not deter the Russians'
advance.
Canton, China. — Quaint methods are still em-
ployed by the Chinese for transportation on their
many narrow streams. Subtitle : Hundreds or
little junks line the wharves of the ancient city.
New York City.— The large liner St. Louis of
the American line, which is being held in port
for possible use as an auxiliary cruiser. Sub-
titles: The S. S. Philadelphia of the same line
which may serve the government. Fears or
submarines do not trouble the passengers of the
S. S. Chicago, who have full faith in tne ves-
sel's gun.
Norfolk, Va. — A non-capsizable lifeboat, which
can defy the roughest seas, is tested for use on
ships visiting U-boat zone. Subtitle: The boat
is operated from the interior.
Columbus, N. M. — The aviators who risked
their lives in the treacherous air currents or the
Mexican deserts are now prepared to guard
against further raids. Subtitles: They make
frequent flights over the border territory to
watch for the advance of any bandits. The
desolate nature of the country in which the
American troops operated is seen from the aero-
plan*.
New York, City. — Hundreds of women gatner
at the City Hall to complain against tne enor-
mous increase in the cost of necessities. Sud-
titles : The leaders urge a peaceful but vigorous
campaign. Even pushcart purchases cannot re-
duce the high cost.
HEARST'S PATHE NEWS NO. 18 (Feb. 28).—
New Orleans, La. — A gorgeous array of floats,
depicting Nature's bounteous gifts to the State,
is a feature of the Carnival. Subtitle: His
Majesty Rex, King of joy and mirth, bids suc-
cess to the fair visitors.
New York City — The four-masted schooner
Dustin G. Cressy is overturned in the busy
harbor by collision with a freighter. Sub-
title: Wrecking crews soon set to work to right
the vessel.
In the Balkans — The Entente powers organize
for a strong counter-offensive against the Teu-
tons, whose advance has been halted. Sub-
titles: The men are now accustomed to the
precipitous mountain passes. A large contingent
of British troops recently arrived to augment the
ever-increasing armies.
Salonica, Greece — The Allied Fleet maintains
a vigilant watch over the armies ashore to
prevent any secret attack that may be plotted.
Subtitles: Wig-wagging instructions from the
flagship. The destroyers often plow through
heavy seas in the performance of their scout
duties.
San Antonio, Tex. — The body of Major-General
Frederick Funston, whose untimely death is a
sad loss to the country, is taken for inter-
ment at Presidio. Subtitles : His favorite
charger follows the caisson. A military guard
meets the funeral train as it passes through
El Paso on its way to the coast. Generals
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PATRIA No. 9 ("Cat's Paw and Scapegoat"—
Astra — March 11.)— The cast: Patrla (Mrs. Ver-
non Castle) ; Donald (Milton Bills) ; Baron Uu-
roki (Warren Oland.)
Patria and Donald are rescued from the hor-
rors of the Black Tom disaster and go to the
latter's apartment, where Anne ministers to
their comfort. Rodney Wrenn, the son of Pat-
ria's chaperon, and in love with her, visits his
apartment and discovers Patria there. Driven
wild with jealousy, he insults Donald and flaunts
out of the house In a rage. Huroki persuades
Rodney to aid Iris Mayne (an adventuress In
Huroki's employ) in a scheme to compromise
Donald.
Donald Is lured to Iris" apartment and Rodney
brings Patria to the house so that she may see
with her own eyes the unfaithfulness of ber
lover. But Donald in a masterful way escapes
from the trap and walks out as Patria Is com-
ing in, free from suspicion. Donald obtains
warrants for the arrest of Huroki, De Lima and
the rest, charging them with having caused the
Black Tom explosion.
Huroki is informed and makes hurried prepa-
rations for flight. He causes his house to be
dismantled and plants a bomb in the secret pas-
sageway he uses to make his escape, so anyone
attempting to follow him will be destroyed.
Senor De Lima, also in fear of arrest, goes to
the house and finds ft dismantled with some
agents patrolling the street. In bis efforts to
escape by the secret passageway, the bomb Is
exploded and the house is wrecked. Donald and
the Secret Service men are about to break down
the door when the explosion occurs.
MYSTERY OF THE DOUBLE CROSS (No. 1—
Two Parts — March 18 — Astra Film Corp). — The
cast: Phillipa Brewster (Mollie King); Peter
Hale (Leon Bary) ; Bridgey Bentley (Ralph
Stuart) : Dick Annessley (Gladden James) ; The
Masked Stranger (???).
Peter Hale, a wealthy ,UUug man of leisure,
returning to America, received a puzzling Wire-
less: "If you have not as yet received the sign
of 'The Double Cross' come at once upon your
arrival in New York to the Hotel Astor, and
there read your father's will."
Peter was surprised. On board among the
passengers was "The Mysterious Lady in No. 7."
She was not listed and appeared always In a
heavy veil and coat, so as to make recognition
impossible. Returning unexpectedly from din-
ner, the evening on which his peculiar wireless
arrived, Peter heard a noise In his room. Burst-
ing in he discovered the Mysterious Lady. She
restrained him from switching on the lights and
dropped her handkerchief on the floor. Bend-
ing down to pick it up, Peter found the rug
pulled out from under him, sending him sprawl-
ing on the floor, while the lady dashed to her
own room.
In the meantime, up on deck a panic had
been started by the cry of "Submarine." In the
excitement that followed Peter, assisting the
Mysterious Lady, suddenly discovered the mark
of the Double Cross on her right arm. Before
he could question her she had fled and he was
left as mystified as before. Who was this
Mysterious Lady and what was the mark of
the Double Cross?
PARAMOUNT PICTURES CORP.
PARAMOUNT-BRAY PICTOGRAPHS (5Cth
Edition — Feb. 2.">).
How Foundations Under New York Skyscrap-
ers Are Made. — To the hundreds of thousands of
New Yorkers daily rushing through the streets
of lower Manhattan, the fact that they are lit-
erally walking over the heads of hundreds of
men busily engaged In digging the newest of
New York subways is not realized, but as a
We Have Made Our Name Both
a Trade Mark and a Grade Mark
Perfect Developing and Printing
CHICAGO, U. S. A.
Pershing (left). Bell and Mirtln, who attendee!
the services in honor of the departed hero.
Boston, Mass. — A new type of torpedo calcu-
lated to outdo the havoc of the U-boat weapon,
is completed for the U. S. Navy. Subtitles:
Vibrator discs are fitted to the head to direct
the deadly missile towards the ship.
New York City — Threatened with starvation
In the midst of plenty and prosperity, thou-
sands of families unite their efforts to stoi> the
bounding cost of foodstuffs. Subtitles: Types
of the famine-stricken people who find It difficult
to make both ends meet. Large numbers of
freight cars made Idle In Western terminals
by the U-boat campaign, are being rushed east.
Governor Charles S. Whitman, who promises
relier from the greedy food speculators. Egg
cartoon.
March 17, 1917
THE MOVING PICTURE WORLD
1827
matter of fact a little world of Its own exists
far below the street level.
In this edition of the Paramount-Bray Picto-
eraphs a thrilling exposition of this momentous
work Is shown. You are taken Into the depths
of the subway excavations and shown the ti-
tanic undertaking which has confronted the engi-
neers in building this subway.
Physical Experiments — A spectacular and
highly interesting subject illustrating the re-
markable effects produced by rays of light
thrown through various kinds of lenses is
ehown.
Zoological Antics. — There are elephants big
and small, elephants good and elephants bad,
■elephants smart and elephants dull, but the
smallest, kindest and most intelligent elephant
that has condescended to pose for motion pic-
tures is shown in a series of interesting zoologi-
cal antics in this release.
"Colonel Heeza Liar, Detective," a Bray Car-
toon.— Our dear old friend. "Col. Heeza Liar,"
that little fellow of unending attainments, has
set out to be a regular detective, and his ex-
periences along that line of endeavor will be
told in this release.
OUT OF THE WRECK (Morosco — Five Parts
— March 8). — James Aldrich, honest and re-
spected, is a candidate for United States sena-
tor, and his home life is a happy one. The
Clarion, a newspaper of opposite politics, casts
about for something with which to "get" him.
His own life is clean, so it is suggested that
they try to learn something of his wife. The
services of Ruby Sheldon, whom newspaper work
has made into a cynic, are engaged. She goes
to a reception given by Agnes, James Aldrich's
wife, and recognizes her as Josephine Dargie,
who was tried for murder. Agnes also recog-
nizes Ruby as the one unkind face in the court
room.
Duncan, managing editor of The Clarion, tells
Aldrich he must quit — revealing to him the
identity of his wife. Agnes overhears the state-
ment, admits her identity, and tells her story
to Aldrich, Duncan and Ruby — of the loss or
her parents, of meeting Steve O'Brien, who
through kindness wins her love, and how, after
their marriage, his incessant drinking plunges
them into poverty ; how Steve finally attempts
to force her into the streets and in a drunken
rage tells her he has a wife.
She places a pistol under her pillow and
as Steve attempts to kill her she shoots him.
She is acquitted at the trial and goes into
mission work. It is here that she meets Aid-
rich. Duncan, Ruby and Aldrich listen, spell-
bound, to her story, and Duncan reports to the
rival politician that they can find nothing against
Agnes Aldrich. The revelation of her life's
story only increases the great love of Aldrich
for his wife.
FLIWERING (Klever Komedy— March 12).—
Victor Moore starts out to purchase an auto-
mobile. He is confronted by a salesman who
offers him a dilapidated "flivver" for $y'J.D!). Vlo
Is enthused, but cannot see his way clear to
spend such a vast amount of money. He there-
fore reverses the card so that the figures bo-
come $00.60.
Vic, elated over the happiness he has brought
to his family, proceeds homeward to show them
his purchase. Mrs. Moore, followed by a group
of little Moores, crowds out to view this "new"
toy. They glory in anticipation of coming
pleasures, while their neighbors, green with
envy, sneer at the car and ridicule it.
Having foreseen the necessity of a garage, Vic
has already had one built, and, deciding that it
is time to store the car for the night, he backs
it into the garage, only to And it Is not large
enough, and in consequence the hood of the fliv-
ver projects over the front of tne garage. With
the conviction that he should have bought a
smaller car, and having no alternative, he chains
the car to the garage.
The next morning Vic spends $6.06 on acces-
sories, which include an automobile map, and
outlines a trip that extends over 300 miles. Even
little baby Moore has been supplied with an
auto duster and goggles, and they are reaay to
start.
Vic proceeds to get the car out of the garage.
He cranks the car and it starts towardi him,
taking garage and all. His neighbors rejoice at
his plight. He finally succeeds in untangling
himself and ushers his family into the car. No
sooner seated comfortably than he discovers me
horn Is out of order and rushes into the house
and comes back with the "family parrot."
"Friend wife" discovers she has rorgotten to
take the baby's milk, which Is boiling on the
gas stove, and Vic rushes to get It. He nnds the
milk boiling over and in trying to save it gets
his fingers scalded.
He again gets into the car. He starts the
machine and has not gone over six feet when it
stalls, and he is compelled to "get out and get
under." He gets a cinder in his eye, which
forces him to shut both eyes, and one of the
little Moores starts the car accidentally.
Vic is unaware that the car is no longer over
him. A rag man coming down tne street sta-
tions himself over Vic's body. Vio succeeds in
STAR
CARBONS
MADE IN FRANCE
The carbons
you have been
looking for
THE following letter
was recently received
from a theatre using
Star Carbons: —
"Carbons received from you work
fine and wish you would send by
express 50 %xl2 plain cored.
"As soon as I get my theatre
started at Ahoskie I will have to
have some more of the same kind."
The following dealers stock
Star Carbons and you can ob-
tain from them the carbons you
have been looking for. Try
them with a trial order.
S. B. LELAND,
97 State St., Mcntpelier, Vt
M. P. MACHINE CO.,
129 Pleasant St., Boston. Mass.
STERN MFG. CO..
1023 Race St., Philadelphia, Pa.
PALMORE & HOMAND.
412 E. Lexington St., Baltimore, Md.
A. N. FELDSTEIN.
294 Theodore St.. Detroit, Mich.
THE H. LIEBER CO.,
24 W. Washington St., Indianapolis, Ind.
KANSAS CITY MACHINE 4 SUPPLY CO,
813 Walnut St.. Kansas City. Mo.
SWANSON A NOLAN SUPPLY CO,
1744 Curtis St, Denver. Colo.
WARING & FINCK,
1014 Third Ave, Seattle. Wash.
BRECK PHOTOPLAY SUPPLY CO,
70 Turk St, San Francisco, Cal.
EASTERN NEW MEXICO THEATRE
SUPPLY CO.
Clovls, New Mexico.
QUEEN FEATURE SERVICE.
Potter Bldg, Birmingham, Alabama.
If tou cannot obtain sizes you o>nlre from these
dealers. «en<1 us your order direct, sod we will ship
you trial order In lots of not lens thsn fifty to s
size, by express, C.O.D. All prices f.o.b. New York.
l"xl? plain cored Prices on application
%"xl2 plain cored Prices on application
%"xl2 plain cored $11.00 per 100
H"xl2 plain cored $8.40 per 100
JONES & CAMMACK
SOLE IMPORTERS
Cor. Bridge and Whitehall Sts.
New York City
getting the cinder out of his eye. Through a
hole in the rag man's wagon Vio pulls out old
shoes and clothes and begins to realize what
be Imagines Is the matter with his automobile.
The rag man starts again and comes into con-
tact with Vic's body.
Vic gets up. sees his family far down the
road, and starts after the flivver. He catches
up with it just as the engine stalls. Vic decides
he has had enough of automoblllng and orders
his family to assist in "pushinobiliug" home.
CASTLES FOR TWO (Lasky— Five Parts —
March 15). — The cast : Patricia Calhoun (Marie
Doro) ; Brien O'Nell (Elliott Dexter) ; Patricia's
Secretary (Mamye Kelso) ; Brian's Sisters (Jane
Wolff, Harriett Sorenson and Lillian Leighton) ;
Brian's Mother (Julia Jackson) ; Neough (Hor-
ace B. Carpenter) ; Callahan (Billy Elmer) ;
Nanny (Marie Mills).
Brian O'Nell, a poor Irish lord, has recently
come Into the title and lands of Kilcuddy. and
his sisters decide that he must marry for money
to save the estates. Patricia Calhoun, a wealthy
American heiress, tiring of the butterfly life
which her position forces her to lead, leaves
suddenly for Ireland with her Irish nurse. She
conceives the idea of changing places with her
secretary. She hears from Lord Brian O'Neil'8
tenants tales of poverty caused by his high
rents, and gives them money, forming a great
dislike for the man who is supposed to be so
oppressive.
Nagged continually by his sisters, Brian en-
deavors to propose to the supposed heiress, but
fails dismally. In the meantime, he rescues
Patricia from a tree where she has taken refuge
from a cow. She airs her views of Lord O'N'eils
methods, and he finally discloses his identity.
However, Patricia and the secretary keep up
the deception and the innocent Brian falls into
the snare of the rougish Patricia, and also in
love with her, still believing her to be only a
menial. In a burst of confidence Brian tells
Patricia that he must marry the rich American
to save his estates.
Patricia plans a party for the O'Neils. Brian
steals a few moments with her alone, then pre-
sents himself at the front door and is admitted
with all due formality by Patricia herself in
maid's costume. Excusing himself a little later,
he again seeks out Patricia, or Clutie, as she
is known to him. tells her he wants to marry
her, goes back and breaks the news to his
mother and sisters, who are horrified. Patricia
hurriedly slips into a beautiful evening gown
and jewels, enters the room with great dignity,
and Brian, taking in the situation, withdraws
his offer of marriage. Patricia takes Brian's
mother into her arms and tells him that she
and his mother will decide the matter.
SELZNIC PICTURES.
THE PRICE SHE PAID (February).— The
cast: Mildred Gower (Clara Kimball Young);
Mrs. Gower (Louise Beaudet) : KranK Gower
(Cecil Fletcher) ; Presbury (Charles Bowser) ;
General Siddall (Snitz Edwards) : Stanley Baird
(Alan Hale) ; Donald Keith (David Powell).
At the death of John Gower. his widow and
daughter, Mildred, find themselves with only a
few thousand dollars, as the family lived almost
up to the limit of Cowers income. Mildred's
mother tell"; her It is necessary that she mnrry
money. Mildred Is fond of Stanley Balrd. but
her hopes in this direction are shattered by the
announcement of his engagement to another
woman. Mrs. Gower marries Presbury, an eld-
erly man who thinks she is wealthy, and when
he learns the truth he begins taunting Mildred
until she Is willing to do anything to escapo
from her humilitating position.
Presbury arranges a marriage between Mildred
and a multimillionaire, General Siddall. The
bride soon discovers that while her nustjand
will buy anything for her she wants, so that ne
can make an impression upon the world with
her beauty, he will not give her any money.
This forces her to realize that she is haraiy
more than a piece of furniture in the General's
establishment. She leaves him, and meeting
Baird learns that he and his wife have sepa-
rated. Ho undertakes to furnish her with funds
for the cultivation of her voice for an operatic
career, with the hope that one day they will
be free to marry.
Mildred makes slow progress. Her voice Is
good but uncertain. She meets a young law-
yer, Donald Keith, who tells her that she will
never succeed because she Is too fond of luxury
and ease.
Meanwhile she discovers through Keith's
Investigation that she was not legally
married to General Siddall. as his first
wife was still living, confined in an Insane
asylum. The General has maae many attempts
to get her to come back to him. but she re-
fuses. Finally she declines to take any more
money from Baird, and by economy, self denial
and hard work succeeds in her musical ambi-
tion. Having achieved her independence she
is now free to choose between Stanley Balrd and
Donald Keith, to both of whom she owes a debt
of gratitude. Her choice Is a happy one. and
leaves the story of the life of this typical Ameri-
can girl perfcetly rounded out.
1828
THE MOVING PICTURE WORLD
March 17, 1917
TRIANGLE FILM CORP.
SEVEN DEADLY SINS NO. 0 ('Wrath"— Five
parts— McClure — Mar. S i . — The cast: Grand
Duke and Feodor (II. B. Warner) ; Evo Leslie.
(Shirley Mason) ; Adam Moore (George Le
Guere) ; Evelyn Burnham (Edith Hallar) ; John
Burnham (Charles Wellesley) ; Olga, his daugh-
ter (Thea Talbott) ; Count Nikolai (George Ar-
vine) ; Ashraf Abdallah (John Nicholson). Di-
rected by Theodore Marston.
The Grand Duke is governor of Transcaspia,
a Russian province, bordering the desert of
Kara-Koom. His son Feodor, spurning Count
Nikolai's daughter, Olga, loves Evelyn Burn-
ham, an American girl whom he rescues from
Abdallah, a Turk, who h:is kidnapped her. Eve-
lyn and Feodor are married and, trying to
escape, are captured. Feodor is sent to prison
for trying to desert his post and Evelyn is
sent to New York, where a child is born to her.
Sixteen years later the great war is on.
Feodor believes his wife is dead. He is sent
to New York to buy ammunition and there
meets Eve Leslie and Adam Moore. Eve has
just learned that all her fortune comes from
the manufacture of munitions. She does not
believe In war and shuts down her enormous
plant, depriving the Russians of one of their
chief sources of supply.
Feodor returns to Russia. While he was in
the United States his wife, who had been told
he was dead, had seen him with Olga and be-
lieved he had married Olga.
Eve hears of Evelyn and of the child. She
and Adam have heard from Feodor his story.
All messages to Feodor are intercepted and Eve
and Adam, with Evelyn, go to find him in
Transcaspia.
There exciting events occur. Feodor is about
to wed Olga. Eve learns that Evelyn is her
own mother. The Turks attack the Russians.
Eve is near death, but Adam and Feodor, com-
ing to the rescue in an armored motor with ma-
chine guns, save the day, and in the end love
triumphs over wrath.
where the powder has been hidden. Slim goes
across the line, where the United States sheriff
arrests him as a smuggler. On one side is
Villa with epualettes begging him to accept a
commission, and on the other is the sheriff with
handcuffs waiting to arrest him. Slim looks at
Villa, bids him good-by and turns toward the
United States.
ment meet the Rat that evening and the gang-
ster recognizes her as the one who got him those
nice smokes. The girl, being told that Philip
had returned to Greece, became a probation
nurse at the hospital. The professor sends for
Philip and when he comes he is told the girl is
living. The two are reunited.
VILLA OF THE MOVIES (Mack Sennett—
Two Parts — March 11). — Peggy and Bobby are
preparing breakfast for Slim, the star boarder.
Slim tries to make love to Peggy and her hus-
band becomes jealous. The landlord calls and
threatens to throw them out next day If the
rent is not paid. Peggy and Bob have words
over Slim and the latter runs away. He meets
a messenger from Villa's army, who shows him
where he has some powder cached under a tree.
Just as Slim is preparing to deliver the pow-
der two guards approach and the messenger hur-
ries across the boundary.
Bob catches up with Slim and asks him for
the money for the rent. Slim tells Bob that the
powder in the box is lace, and if he will carry
it across the border he will get the rent money.
Bob takes the box and is arrested as a smuggler.
Bob goes to Villa's camp and is made an officer;
Slim gets into camp, and the epualettes are re-
moved from Bob's shoulders and placed on
Slim's. Peggy is captured and brought into the
camp, but makes her escape.
Bob is scheduled to be shot at sunrise and
Slim desires to do the shooting. Peggy Is on
her way with the rescue party. Slim misses
Bob, who sails away on the cannon toward the
rescuers. Villa is disgusted with Slim's marks-
manship and shoots at him ; the powder ex-
plodes and Slim takes refuge in the corner
A LOVE SUBLIME (Fine Arts— Five Parts-
March 11).— The cast: Philip (Wilfred Lucas);
the girl (Carmel Myers) ; the professor (Fred
Turner) ; the sculptress (Alice Rae) ; her hus-
band (George Beranger) ; Piney the rat (Jack
Brammall) ; the policeman (James O'Shea) ;
the little red doctor (Bert Woodruff).
Philip, a Greek, works in a rolling mill. Near
at hand is a small restaurant where Philip and
other mill hands eat. They are waited on by a
little French waitress with whom Philip falls
in love. Being in poor health, however, she re-
fuses to accept him. She leaves a note for
Philip and goes to the home of a girl friend in
a nearby city.
Philip follows, finds his love and, seeing she
is too ill to work, engages rooms for her and
himself in a neat rooming house. He gets work
on the docks, when a sculptress, having seen and
admired his strength, gets him to pose for her.
At the studio he comes in contact with the
husband and friends of the sculptress, among
them "The Little Red Doctor," who asks why a
big, strong man like Philip does not get suit-
able work, instead of posing. Philip tells of his
sweetheart and the doctor insists upon seeing
her. He tells Philip it is imperative the girl go
to a hospital, and she is taken to one.
Philip calls each day to see her.
A gangster, injured in a fight, makes trouble
one day in the hospital because he cannot get
cigarettes. Philip gets some and has his
sweetheart's nurse smuggle them to the gang-
ster. Later the gangster learns who it is that
is smuggling in the smokes and never loses his
interest in the girl.
Philip and the girl had seen "La Boheme" to-
gether. So every midnight he steals beneath
her window and plays softly on his flageolette.
Going to the hospital one morning, Philip is in-
formed that his sweetheart died during the
night. The big Greek starts in to muss up the
hospital, is arrested and sent to jail for two
months.
Released from jail, Philip hurries to his old
rooming house and takes both the rooms he and
the girl occupied, hoping some day she may
come back to him. He also continues his
nightly playing in the park. An old professor
of languages, seeing him one night, learns his
story. The professor recalls the story of "Or-
pheus," who lured his sweetheart from Hades
by his playing.
Some gangsters, headed by Piney the Rat, at-
tack the policeman one night, but he beats them
off with Philip's aid. Later one of the gang
recognizes Philip, the gang is called, and Philip
is attacked. Friends of the sculptress, the doc-
tor one of them, hearing the row, hasten to the
rescue. The battle ends with the police in con-
trol and Philip and Piney badly hurt. The doc-
tor attends the wounded men and takes the
Rat to his house.
The Rat plans to stab Philip as the one who
beat him up. He asks for a cigarette, gets one
like those the girl used to slip him and becomes
Philip's friend. The sculptress, having gone to
the hospital to find the girl, learns she really
recovered. The girl and sculptress by appoint-
THE LITTLE BROTHER (Kay Bee— Five
Parts — March 11). — The cast: Jerry Rose (Enid
Bennett) ; Frank Girard (William Garwood) ;
Janet Girard (Josephine Headley) ; Dulcie
Hayes (Dorcas Matthews); Dillon (Carl UU-
man).
Jerry Ross, bright, lovable daughter of the
East Side tenements, is "little mother" and
homemaker for her Uncle Dan Burke and his
boys, Ben and Tony. Jerry is about fourteen
and the boys are near the same age. Uncle
Dan is a sailor, and during his long cruises the
children have to shuffle for themselves.
Jerry not only looks after the boys, but "lit-
tle mothers" half the waifs of the tenement.
The few pennies that support her charitable
enterprise are earned by selling papers on the
street. Even these are hard to gain and Jerry
recognizes that in a rough and tumble struggle
for life skirts are a handicap. So one day she
trims her curls and sallies forth in the discard-
ed vest and pants of Tony. This departure does
not bring immediate success, as poor Jerry la
chased from the street corners by jealous com-
petitors. In a free for all fight with other
newsies a window is smashed and Jerry is
hauled up before the magistrate in the Chil-
dren's Court.
In this court Jerry is paroled in charge of a
"Big Brother," Frank Girard, who promises to
do all he can dq to help the promising lad. The
"big brother ' lives up to his word, and takes
Jerry to his country house and proceeds to
make a man of her. Girard is an expert on
mineralogy and is engaged in a series of experi-
ments for extracting opals by a chemical proc-
ess from their native rock. The work in the
laboratory fascinates Jerry, who in her worship
of the big brother does everything in her power
to aid him in his research.
And then a great blow falls. Girard is sum-
moned to Mexico to take up his experimental
work at the mines. He provides handsomely for
Jerry by sending her — or him, as he supposes —
to a leading co-educational college. Arriving
at the college Jerry's well kept secret leaks out
and she is transferred to the girls' side of the
institution. As years go on, Jerry, with the
thought of the big brother ever present, works
with all her might on special branches of
mineralogy and obtains the highest honors in
the gift of the college.
In the meantime, Frank's work is being held
up by successive failures in experiments at the
mines, and hearing of Jerry's great achievement
wires for his protege to join him. Jerry sets
out for Mexico and Frank, who is anxiously
waiting, is greeted at the depot by a fascinat-
ing young girl, who explains to the bewildered
big brother that she is not a little brother but
a little sister.
Frank's experiments have brought him to the
verge of ruin and the story has to deal with the
exploits of the watchful Jerry, who saves the
hi? brother from ruin, discovers the long lost
formula for extracting the opals from the
matrix, foils a burglar and a matrimonial ad-
venturess and repays a debt of gratitude by
entering into a life partnership with the big
brother.
You Buy a Projection Screen Plus
When You Purchase a RADIUM Gold Fibre Screen
The "Plus," or extra value, is represented by the service we give you, the guarantee that accompanies our
goods, and the assurance you are bound to have that our product will give complete satisfaction.
The RADIUM GOLD FIBRE SCREEN is the most widely advertised of all motion picture projection
surfaces. It has a reputation to sustain. It is manufactured and sold by a company solidly financed — a
company able and willing to make good on every business promise it makes.
Perhaps you're one of the many who feel the need of a new screen but regard it as too much trouble
to make the change. Let us show you how easy it is. Send us the dimensions of your theatre, the length of
the throw and let us do the worrying for you.
RADIUM GOLD FIBRE SCREEN, Inc., 220 West 42d St., New York
Canadian Distributors— J. T. M ALONE FILMS, Inc., Rialto Theatre Bldg., Montreal; ALLFEATURES, Ltd., 56 King St., W., Toronto.
March. 17, 1917
THE MOVING PICTURE WORLD
1X29
Lassified Advertisements note terms carefully
C
^^^S Remittances must accompany all orders for classified advertisements as follows: One
dollar per insertion for copy containing twenty words or less. Five cents per word on copy
containing over twenty words. Each word to be counted including names and addresses.
NOTICE TO ADVERTISERS:— The Publishers expect that all statements made in every advertisement will bear the strictest investigation.
HELP WANTED.
WANTED — First-class piano player in Para-
mount house. Give references, experience and
salary. Six hours' work daily. Royal Theater,
Calumet, Mich.
MANAGER wanted for theater with best cli-
entele. Must be up to the minute in every de-
tail ; only such need apply. Carr & Shad, Inc.,
Reading, Pa.
BUSINESS OPPORTUNITIES.
FOR SALE — Motion picture studio and plant.
Full equipment, large building and land. At
Fairfax, California, one hour from San Fran-
cisco. Wonderful climate, beautiful scenery.
California, care M. P. World, N. Y. City.
THEATERS FOR SALE OR RENT.
FOR SALE — Movie picture theater, Princeton,
Indiana, town ten thousand, brick building, 2Tx
110 feet, two story, two machines, fully equip-
ped. Only picture show in town. Situati d Pub-
lic Square ; rent $75.00 month ; will sell cheap.
Jno. O. Sprowl, care The May Co., Cleveland,
Ohio.
LA RAY THEATER in Salem, New Jersey, at
public sale, in front of Court House at Salem,
New Jersey, at 3 P. M., March 17, 1017. LaRay
is a modern, fireproof moving picture theater, of
five hundred and eighty seats, all in first floor,
mirror screen, one Simplex and one Power's
6A, both motor drive, motor generator set ;
nicely equipped with electric fans, toilets, etc.
Town of over seven thousand people and con-
nected with the DuPont Powder Works at Car-
ney's Point by new trolley road. Sale is made
to close partnership and will be positive. Wm.
S. Ray.
MOVIE — A wonderful opportunity, Utica, N.
Y., one of the fastest growing towns in New
York State. Population nearly ninety thousand.
This is a residential house, with a seating ca- '
pacity of eight hundred. Magnificently equip-
ped, immense population to draw from. This
theater is now conducted entirely by hired help.
Under personal management the profits should
run from one hundred to one hundred fifty
week. We offer this five-year lease for five
thousand. Might consider a partner with three
thousand. Lewis, Movie Broker, 580 Ellicott
Sq., Buffalo, N. Y.
EQUIPMENT WANTED.
WE BUY all makes of moving picture ma-
chines. What have you? Monarch Film Serv-
ice, 22S Union Ave., Memphis, Tenn.
EQUIPMENT FOR SALE.
FOR SALE — Slightly used Simplex projectors,
guaranteed perfect and good as new, at reason-
able prices. Second-hand Motiograph in good
condition, cheap. Room 20G, 1482 Broadway,
N. Y. City.
BARGAINS— Slightly used Simplex, Power's
and Motiograph machine. Lowest prices — fully
guaranteed. Hallberg, 729 Seventh Ave., N. Y.
City.
WHY DOES Richardson recommend "Amber-
lux" lens filters? Write and find out particu-
lars. Price, with slide, $3.50. W. D. Warner,
8 E. Broad St., Columbus, Ohio.
POWER'S 6B, 6A, 6. Simplex type B and
type S. Edison Exhibition model B, model D.
Motiograph and three master model standard
machines. All in perfect condition, can be ob-
tained at low prices. National Carbons. %xl2
in., $6.00 per hundred ; %xl2 in., $7.76 per
hundred. Call or write to-day. Picture The-
ater Equipment Co., 1604 Broadway, N. Y. City.
POWER'S 6A hand drive, $110.00, and Power's
6A motor drive, $150.00. Both excellent condi-
tion. Ship collect, privilege examination. J. F.
Gatelle & Co., 231 Main St., Springfield, Mass.
OPERA CHAIRS— 300 twenty-inch, 65c each.
450 lot, 40c each, splendid shape. 3,000 others,
GOc up. Atlas Seating Co., 10 East 43d St., N.
Y. City.
3,000 OPERA CHAIRS, steel and cast frames,
60c. up. All serviceable goods, cut prices on
new chairs. Six standard asbestos booths. Send
for weekly list of close outs and save half. J. P.
Redington, Scranton, Pa.
FOR SALE — 476 green colored, veneered, pic-
ture show chairs with ball-bearing hinge. Cost
$2.75 each. Will sell for $1.00 each. Also ozone
machine and side light fixtures. J. B. Elliott,
Mgr., Strand Theater, Lexington, Ky.
FOR SALE — Two Power's picture machines,
first-class condition, model 6. Bargains. Cash.
Shyer, Ninth St., Chattanooga, Tenn.
1,600 FOLDING CHAIRS, all wood, all or
any portion at 35c each. 400 steel frame fold-
ing chairs, veneered seat and back, at 60c each.
2 moving picture Power's CA machines, used
one year, one fully equipped, $150.00; one head
only, $50.00. Delthe Theater, 1361 Mack Ave.,
Detroit, Mich.
REAL BARGAINS in used projectors. Motio-
graph, complete outfit, fine lamp house rheostat
and lens. Cast iron stand, our price $110.00.
Peerless portable projector. Complete outfit with
lens and rheostat, price $55.00. Latest type Vic-
tor Animatograph, motor or hand driven. Motor
attached, fireproof and very new. Extremely
portable, price $110.00. Each machine guaran-
teed. David Stern Co., 1047 S. Madison St.,
Chicago, 111.
CAMERAS, ETC., WANTED.
WANTED to trade Ithaca double shot gun,
$125.00 grade, for moving picture camera. Cor-
respondence exchanged ; or will buy second
camera. Address Amateur Plays, Box 6, At-
lanta, Ga.
CAMERAS, ETC., FOR SALE.
PROFESSIONAL CAMERAS, tripods, per-
forators, printers, developing outfits, rewinders,
Tessars, effects, devices, novelties, experimental
workshop, repair, expert film work, titles. Eb-
erhard Schneider, 14th St. & Second Ave., N. Y.
PATHE PROFESSIONAL, six magazines, two
leather carrying cases, Veeder counter, metal
fittings, genuine bargain. 1007 Times Bldg., N.
Y. City.
KINOGRAPH, 150 foot, F :3.5 lens, only
$60.00. Panorama tripod and tilt, $20,00. Pro-
jector, $30,00. Ray, 326 Fifth Ave., N. Y. City.
Kl.oGRAPH, 200 foot enclosed magazines,
F :3.5 lens, heavy tripod with panorama and tilt.
Watkins exposure meter, set Power's rewinders.
Price, $J0.O0, $45.00 cash, balance privilege ex-
amination. Funda, 452 S. Warren, Syracuse,
N. Y.
FOR SALE — Pathe professional outside mag-
azine camera, Heliar 4-5 lens, metal fittings
throughout, two extra magazines, Goerz outside
diaphragm, shutter dissolve, adjustable frame
line, POSITIVELY NO STATIC. Perfect con-
dition, nearly new. $625.00. V. K. Walker,
2858 Race St., Denver, Col.
ALAMO moving picture camera, tripod, hood-
ed view finder, two extra magazines, almost
new. Price, $40.00. Wm. Leucht, Jr., 2405 So.
6th, St. Joseph, Mo.
BE PREPARED ! NOW IS THE TIME TO
GET YOUR MOTION PICTURE CAMERA.
DAVID STERN COMPANY OFFER BEST VAL-
UES, SERVICE AND VARIETY. EVERY
STYLE FROM 100 FT. MODELS TO STUDIO
CAMERAS. TRADE IN YOUR OLD CAMERA
FOR THE NEWEST MODEL. A PARTIAL
LIST OF CAMERAS ON HAND— ENSIGN
CINEMATOGRAPH, 100 FT. CAPACITY', CARL
ZEISS TESSAR F :3.5 lens. Panoramic and
tilting top tripod, and two extra magazines
PRICE' COMPLETE, $72.50 VISTA
M. P. CAMERA. 150 ft. capacity, Zeiss Tessar
lens, Reflecting focusing device, two extra mag-
azines. PRICE COMPLETE, $60.00
ERXEMANN M. P. CAMERA, ER.MON F 3 5
lens, PRODUCES FINE NEGATIVES. PRICE
$._,,. .,0 PATHE, 400 ft. capacity, old
model, HELIAR F :4.5 lens, fine mechanism, two
extra magazines. PRICE COMPLETE, $85.00
EBERHARD SCHNEIDER M. P
CAMERA, 200 ft. capacity, Zeiss Tessar lens,
F:3,o. PRICE, $95.00 U. S. CINE-
MATOGRAPH M. P. CAMERA, 400 ft. capacity,
all adjustments, ideal for studio work, tricks
and illusions. Zeiss Tessar lens, and extra
magazines. PRICE COMPLETE, $250.00
LATEST MODEL PATHE NO. 2, INSIDE
MAGAZINES, TESSAR LENS F :3.5, two extra
magazines. PRICE, $150.00 LATEST
MODEL UNIVERSAL. THE CAMERA FOR
ALL PURPOSES. LIST, $300.00. WRITE FOR
SPECIAL PROPOSITION ON THE UNIVERSAL
— THE LATEST MODEL, DAVSCO
200 ft. capacity, standard film, weight 10V> lbs.
MECHANISM EQUAL TO ANY CAMERA, "TES-
SAR LENS F:3.5, ALUMINUM MAGAZINES.
PRICE, $110.00 $375.00, U. S. ELEC-
TRIC PRINTER, COMPLETE, OUR PRICE,
$150.00 TALBOT'S PRACTICAL CINE-
MATOGRAPHY; THE HANDBOOK for the be-
ginner. Postpaid, $1.35 ADVERTISING BY
MOTION PICTURES; full of money-making
ideis. Postpaid, $1.60. ANY CAMERA SHIP-
PED C. O. D. PRIVILEGE OF EXAMINA-
TION ON RECEIPT OF $10.00 DEPOSIT. YOUR
MONEY REFUNDED IN FULL IF NOT SAT-
ISFACTORY. TELEGRAPHIC ORDERS SHIP-
PED SAME DAY IF DEPOSIT IS WIRED.
WRITE FOR OUR COMPLETE CATALOG,
JUST OFF THE PRESS. YOURS FOR THE
ASKING. DAVID STERN COMPANY, "EV-
ERYTHING TN CAMERAS," 1047 R, MADISON
ST., CHICAGO, ILL.
FILMS, ETC., WANTED.
"PILGRIM'S PROGRESS," "Parsifal" and
other classic films. State condition, lowest price,
paper, cuts, photos. Ray, 25 Clinton St., Brook-
lyn, N. Y.
WANTED — Posters all sizes, photos and slides
for "Satan" and "Salambo." Also good copy
"Passion Play," with plenty paper. Alarcon &
Mejia Borja, 50S So. El Paso St., El Paso, Tex.
CAPTURE of a Wildcat, Otter studies and
animal films wanted. State condition and low-
est price. C. C. Johnston, 25 Howard St.,
Augusta, Me.
FILMS, ETC., FOR SALE.
"EAST LYNNE," 6 reels ; "The Lure," 5
reels; "An American Gentleman," 5 reels; "For
$5,000 a Year," 5 reels, all in first class con-
dition, full line of posters. Bargains. Queen
City Feature Film Co., 109 W. Fifth St., Cin-
cinnati, Ohio.
SEND FOR list and prices of single, two reel,
three reel, four and five reel films with and
without posters. Fine condition. Prominent
screen stars. Jas. A. Hoon, 225 Fifth Ave., N.
Y. City.
PENDLETON ROUND-UP— Typical frontier
days show. New and used prints. Hauck Fea-
ture Film Co., 294 East 56th St., Portland, Oreg.
FOR SALE — One thousand reels, singles and
features, sacrificed prices. Peerless Feature At-
tractions, Seattle, Wash.
FOR SALE 200 reels, $2.00 and up, also Chap-
lins. Wichita Film Supply Co., Wichita, Kans.
This is what a classified advertisement in the Moving Picture World did for one firm: "Our
reason for asking you to discontinue our classified ad is due to the fact we thought we were
still running in your magazine on account of the many inquiries we had been receiving up to the
last few days." Advertisement had not appeared for over three weeks when they wrote the above.
In Answering Advertisements, Please Mention the MOVING PICTURE WORLD.
1830
THE MOVING PICTURE WORLD
March 17, 1917
— — 1 1ST n F Y ...«..»,—._
TO CONTENTS
Advertising for Exhibitors 17G3
Amusement Statistics 1776
Arbuckle Warmly Received in Philadelphia. 1801
At Leading Picture Theaters 1754
Author Manages Theater Chain 1797
"Barricade, The" (Rolfe) 1761
Bilbo, Governor, ieeks Revenue 1748
"Blood Will Tell" (Triangle) 1700
"Border Wolves" (Red Feather) 1761
British Notes 1777
"Burning the Candle" (Essanay) 1755
Calendar of Daily Program Releases 1814
California Exhibitors Busy 1751
"Castles for Two" (Lasky) 1757
Chicago News Letter 1780
Clenner Theater Celebrates Birthday 1810
Coleman, Cherie 1785
Colorado and Censorship 1752
Comments on the Films 1787
"Cupid's Puzzle" (Metro) 1757
"Dancer's Peril, The" (World) 1755
Dreams and Visions 1747
Educational Pictures in Regular Shows. .. .1806
Exchange Efficiency 1779
Excise Law, Buffalo Exhibitors Welcome. .1801
Facts and Comments 1745
Fairbanks Begins Work 1783
"Fate of Juan Garcia, The" (Kalem) 1759
Fifteen "Brady-Mades" 1785
"Fighting Gringo, The" (Red Feather) 1758
Fight For an American Film 1754
"Flag Despoiler, The" (Pathe) 1756
Forum Films to Open Exchanges.., 1749
CARBONS AND CARBON ACCESSORIES.
Jones & Cammack 1827
Speer Carbon Co 1841
CHAIR AND SEATING MANUFACTUR-
ERS.
Foco Chair Co 1826
Steel Furniture Co 1826
ELECTRICAL & MECHANICAL EO,UIP.
Amusement Supply Co 1840
Bell & Howell Co 1823
Calehuff Supply Co 1840
Erker Bros 1837
Fulton, E. E 1839
Hallberg, J. H 1842
Hertner Electric & Mfg. Co 1826
Hommel, Ludwig, & Co 1826
Langstadt-Meyer Co 1796
Lucas Theatre Supply Co 1826
Porter, B. F 1823
Strelinger, Chas. A 1823
S waab, Lewis M 1821
Typhoon Fan Co 1840
Universal Motor Works 1839
Wagner Electric Mfg. Co 1835
Westlnghouse Electric & Mfg. Co 1833
FILM EXCHANGES.
Bradenburgh, G. W 1840
I
LENS MANUFACTURERS.
Crown Optical Co 1835
MANUFACTURERS OF MOVING PIC-
TLIIKS.
Arrow Film Corp 1736-37
Artcraft Pictures Corp 1710-12
Art Dramas, Inc 1720-22
Benjamin Chaptn Studios 1098
Bluebird Photoplays, Inc 1816-17
Cardinal Film Corp.... 1713
Christie Film Co 1723
Clune Producing Co 1724
Essanay Film Mfg. Co 1699, 1740-41
Enlightenment Photoplays Corp 1812-13
General Films' New Series 1786
"Gift Girl, The" (Bluebird) 1758
"Girl in Number 7, The" (Pathe) 1756
"Girl Who Lost, The" (Red Feather) 1761
Higher Rates Get as Good Houses 1808
Horkheimer to Make Mutual Series 1786
I. A. T. S. E. Meets in Cleveland 1802
Indiana Favors Sunday Pictures 1752
Indianapolis Alhambra to Seat 1.400 1S04
"Inspirations of Harry Larrabee, The"
(Fortune) 1759
"In the Web of the Spider, The" (Kalem) .. .1759
Kansas City Entertains "Fatty" 1750
K-E-S-E Feature Every Week 1784
Leslie, Gladys, The Girl With the Million
Dollar Smile 1783
Lillian Dimples 1753
List of Current Film Release Dates
1832, 1834, 1836, 1838
"Lonesome Luke" (Pathe) 1756
"Love Sublime, A" (Triangle) 1760
Manufacturers' Advance Notes 1789
"Melting Millions" (Fox) 1760
"Mentioned in Confidence" (Fortune) 1759
Metro Films Concealed in Canada 1811
Michigan Censorship, Second Hearing on.... 1805
"Money Mill, The" (Pathe) 1756
Motion Picture Educator 1772
Motion Picture Exhibitor, The 1751
Motion Picture Photography 1770
Music for the Picture 1771
News of Los Angeles and Vicinity 1782
TO ADVERTISERS
Forum Films, Inc 1730
Fox Film Corp 1706
Friedman Enterprises, Inc 1714
Gaumont Co 1715
General Film Co 1742
Goldwyn Pictures Corp 1724-25
Grafton Film Publishing Co 1824
Horsley, David, Productions 1718
Kalem Co 1744
K-E-S-E, Inc 1739
Kleine, George 1738
Klever Pictures, Inc 1707
Mabel Normand Feature Film Co 1734
Mack Sennett-Keystones 1735
Metro Pictures Corp Colored Insert
Moss, B. S., Motion Pictures Corp 1704-05
"Mothers of France" 1719
Mutual Film Corp. . .Colored Inserts (2), 1716-7
National Drama Corp 1824
Pathe Exchange, Inc., The Colored Insert
Paramount Pictures Corp 1707-09
Rex Beach Pictures Co., Inc 1703
Selig Polyscope Co 1743
Selznick, Lewis J., Enterprises 1728-29
Triangle Film Corp 1731-33
Universal Film Mfg. Co 1700-02, 1815
World Film Corp 1726-27
MISCELLANEOUS.
American Bioscope Co 1825
Automatic T. S. & C. R. Co 1835
Automatic Reel Co 1824
Bioscope, The 1840
Cahill-Igoe Co 1840
Cine Mundial 1841
Classified Advertisements 1829
Corcoran, A. J 1823
Duhem Motion Picture Mfg. Co 1839
Eastman Kodak Co 1837
Erbograph Co 1822
Evans Film Mfg. Co 1822
Gunby Bros 1839
II Tirso Cinematografo 1839
Kassel, M 1822
Keystone Ticket Co 1822
New York Legislative Hearing 1754
No Additional Tax on Exhibitors 1749
Ontario Ticket Tax Nets Half Million 1803
Our Exchange Department and Its Editor.. 1748
Photoplay wright. The 1766
Pittsburgh News Letter, Week of March 1..1799
"Poor Little Rich Girl," (Artcraft) 1700
Popular Pictures Personalities 1773
Portland, Ore., Two Bits Admission in 1810
"Pots and Pans Peggy" (Pathe) 1756
Pretty, ArUne, Leading Lady to Fairbanks. 1750
Prevent Loss of Film, To 1751
Projection Department 1767
Rockford's Mayor Wants No Sunday Shows. .1804
Salon Habana, Curaco's Best Theater 1749
San Francisco, More Seats in 1809
Says the New York Globe 1746
Screen to Aid the Government, The 1748
Selznick Buys State Rights 1788
Spokes from the Hub 1775
Stories of the Films 1819
Taking a Chance 1747
Texas Amusement Bills, Two New 1S07
"Those Without Sin" (Lasky) 1757
To Open Studio in Month 1785
Triangle Official Clears "Big T" Situation. .1753
Triangle Takes Over Producing Interests. .1784
"Trip Through China, A" (China Film) 1761
Will Have Auto Pick Up Films 1800
With the N. A. M. P. 1 1753
"Woman in the Game, The" (Metro) 1757
"Wrath" (McClure) 1757
Kinematograph Weekly, The 1823
Kraus Mfg. Co 1825
Moore, Wm. N 1826
Motion Picture Directory Co 1839
M. P. Electricity 1837
National Ticket Co 1840
"Organist," c/o M. P. World 1839
Pacific Tank & Pipe Co 1825
Preddey, W. G 1823
Rialto Theatre Supply Co 1835
Richardson, F. H 1839
Richardson's M. P. Handbook 1840
Rothacker Film Mfg. Co 1826
Standard M. P. Co
Superior Films Co 1825
Williams, A. F 1824
Willis & Inglls 1822
MOVING PICTURE CAMERAS.
Burke & James, Inc 1823
MUSIC AND MUSICAL INSTRUMENTS.
American Photo Player Co 1822
Deagan, J. C 1843
Schirmer, G., Inc 1831
Sinn, Clarence E 1824
POSTERS AND FRAMES.
Menger & Ring 1822
PROJECTION MACHINE -MANUFACTUR-
ERS.
American Standard M. P. Mch. Co 1S22
Enterprise Optical Mfg. Co 1831
Power, Nicholas, Co 1844
Precision Mch. Co 1833
PROJECTION SCREEN MANUFACTUR-
ERS.
Castle & Rowley 1837
Genter, J. H., Co., Ipc 1841
Gold King Screen Co 1796
Minusa Cine Products Co 1839
Radium Gold Fibre Screen, Inc 1828
THEATRICAL ARCHITECTS.
Decorators' Supply Co 1841
March 17, 1917
THE MOVING PICTURE WORLD
1831
IMPORTANT ANNOUNCEMENT
To Exhibitors and Moving Picture Musicians:
On January 22nd the Supreme Court of the United States handed
down a decision making it unlawful to publicly perform for profit a
copyrighted musical composition without payment of a performing fee
to the owner of the copyright.
In response to numerous inquiries regarding our attitude in this
matter we have decided and do hereby announce that we shall not exact
an additional fee for the public performance of our publications, but
that payment of the purchase price shall be considered to include the
performing fee. In other words, possession of a G. Schirmer publication
implies a license to perform it anywhere, at any time, as often as desired
without any further liability.
3 East 43rd Street,
New York.
G. SCHIRMER (INC.)
Music Publishers.
Asi^ the Men Who Knots)
If you have tried a thing under
exacting conditions and FOUND IT
STOOD THE TEST, then you know
what you are talking about.
Read what the Bronx Amusement Co. says about
the MOTIOGRAPH—
THE BRONX AMUSEMENT CO.
Cleveland, O., Feb. 13, 1917.
Enterprise Optical Mfg. Co.,
Chicago, 111.
Gentlemen:
It is with extreme pleasure that I take this opportunity of advis-
ing you of the exceptional results and satisfaction which wc have
received from the two Motiograph machines which we installed in
our Bronx Theatre over eighteen months ago.
Altho our theatre opens at eight o'clock in the morning and runs
continuously till eleven at night, being reputed to be the hardest
grind in the city, yet we have not had a particle of trouble of any
nature with your machines and they have never failed to produce
perfect results in a most satisfactory manner.
Thanking you for the many courtesies extended us, we arc,
Yours very truly,
BRONX AMUSEMENT CO.
By A. K. Trakas, Pres.
This is only one of the many endorsements of the
IMPROVED MODEL MOTIOGRAPH.
Then profit by the experience of others by saving sev-
eral hundred dollars on the original cost and at the same
time get a perfect projector.
The Enterprise Optical Mfg. Co.
574 W. Randolph St, CHICAGO, ILL.
Western Office : 833 Market St., San Francisco, Cal.
Hand-driven
Equipment
.00
Motor-driven
Equipment
$305.00
In Answ.ring Advertisements, Please Mention the MOVING PICTURE WORLD.
1832
THE MOVING PICTURE WORLD
March 17, 1917
List of Current Film Release Dates
(For Daily Calendar of Program Releases See Page 1814.)
BIOGRAPU.
(Serial No.)
The Conscience of Hassan Bey (Re-
issue— Drama) 21545
His Wife's Story (Reissue — Two parts
parts — Drama) 21549
Two Men of the Desert (Reissue —
Drama) 21571
The Rehearsal (Reissue — Two parts —
Drama) 21579
ESSANAY.
The Little Missionary ("Black Cat
Feature" — Two parts — Drama) 21637-38
One on Him (Comedy), and Scenic on
same reel 21640
The Sinful Marriage (Sixth of "Is
Marriage Sacred.'" — Two parts —
Drama) 21051-52
What Would You Do? "Black Cat Fea-
ture"— Two parts — Drama) 21000-61
Canimated Nooz Pictorial, No. 23 (Car-
toon Comedy), and Alaskan Scenic
on same reel 21603
The Magic Mirror (Seventh of "Is Mar-
riage Sacred?" — Two parts — Dr.) 21671-72
Three Ways Out ("Black Cat Feature"
— Two parts — Drama) 21682-83
Mr. Wright in Wrong (Comedy) 21685
Is Marriage Sacred? (No. 8, "Shifting
Shadows" — Two parts — Drama) 21696-97
The Hoodoed Story ("Black Cat Fea-
ture"— Two parts — Drama) 21706-7
Canimated Nooz Pictorial No. 24 (Car-
toon Comedy) 21709
Alaskan Scenic on Same Reel 21709
Is Marriage Sacred? (No. 9, "Deser-
tion and Non-Support" — Two parts —
Drama) 21715-16
The Lighted Lamp (Black Cat Feature — Two
parts — Drama).
All in a Day (Cartoon Comedy), and an Alaskan
Scenic on same reel.
Is Marriage Sacred? (No. 10, "Ashes on the
Hearthstone" — Two parts — Drama).
A Four-Cent Courtship (Black Cat Feature —
Two parts — Drama).
Canimated Nooz Pictorial, No. 25 (Cartoon Com-
edy), and British Columbia (Scenic).
The Extravagant Bride (No. 11 of "Is Marriage
Sacred?" — Two parts — Drama).
The Invisible Web (Black Cat Feature — Two
parts — Drama).
Tiny, Slim and Fat (Cartoon Comedy), and
British Columbia Scenic on same reel.
Is Marriage Sacred? (No. 12, "The Vanishing
Woman" — Two parts — Drama).
The Five Dollar Bill (Black Cat Feature — Two
parts — Drama).
Canimated Nooz pictorial No. 26 (Cartoon
Comedy) and Educational on same reel.
The Pulse of Madness (No. 13 of "Is Marriage
Sacred" — Two parts — Drama).
FORTUNE PHOTOPLAYS.
"Inspiration of Harry Larrabee" (Four parts — ■
Drama).
"Mentioned in Confidence" (Four parts — Dr.).
KALEM.
The Homesteader's Feud (No. 23 of
"The Girl from Frisco" — Two parts
—Drama) 21641-42
The Black Circle (No. 14 of "Grant,
Police Reporter" — Drama) 21645
The Wrecked Station (No. 115 of "The
Hazards of Helen" — Drama/ 21653
The Blundering Blacksmiths (Com.).. 21662
Wolf of Los Alamos (No. 24 of "The
Girl from Frisco" — Two parts — Dr.) 21664-65
The Violet Ray (No. 15 of "Grant,
Police Reporter" — Drama) 21668
The Railroad Claim Intrigue (No. 116
of "The Hazards of Helen"— Dr.) .. . 21676
The Safety Pin Smugglers (Comedy). 21684
The Dominion of Fernandez (No. 25
of "The Girl from Frisco" — Two
parts — Drama) 21686-87
The Net of Intrigue (No. 16 of "Grant,
Police Reporter" — Drama) 21693
The Death Siding (No. 117 of "The
Hazards of Helen" — Drama) 21700
Ghost Hounds ( Comedy) 21708
The Trip ( \o. 17 of "Grant, Police
Reporter" — Drama) 21712
The Prima Donna's Special (Drama).. 21717
The Model Janitor (Comedy).
Winged Diamonds (No. 18 of "Grant, Police
Reporter" — Drama) .
The Sidetracked Sleeper (No. 119 of "The Haz-
ards of Helen — Drama).
A Flyer in Flapjacks (Comedy).
The Screened Vault (No. 19 of "Grant, Police
Reporter" — Drama ) .
The Black Rider of Tasajara (an episode of
"The American Girl" — Two parts — Drama).
In the Path of Peril (an episode of "A Daugh-
ter of Daring" — Drama).
The Mirror of Fear (an episode of "Grant, Po-
lice Reporter" — Drama).
Efficiency Experts (Comedy).
SELIG.
The Making of Bob Mason's Wife (Dr.) 21633
Delayed in Transit (Two parts — Com.) 21633-34
Selig-Tribune No. 5 (Topical) 21636
Selig-Tribune No. 6 (Topical) 21643
Cupid's Touchdown (Comedy) 21654
On Italy's Firing Line (Three parts —
Drama) 21655-56-57
Selig-Tribune No. 7 (Topical) 21059
Selig-Tribune No. 8 (Topical) 21006
The Luck That Jealousy Brought (Dr.) 21677
Lost and Found (Two parts— Dr.) 21678-79
Selig-Tribune No. 9 (Topical) 21681
Selig-Tribune No. 10 (Topical) 21688
The Saddle Girth (Drama) 21701
Cupid's Thumb Print (Two parts —
Drama) 21702-3
Sniiz-Trihune No. 11 (Topicall 2I70R
Selig-Tribune No. 12 (Topical) 21710
A Strang Adventure (Drama) 21718
The Redemption of Red Mullln (Two part* —
Drama).
Selig-Tribune No. 13 (Topical).
Selig-Tribune No. 14 (Topical).
For Reward of Service (Comedy — Drama).
The Great Treasure (Two parts — Drama).
Selig-Tribune No. 15 (Topical).
Selig-Tribune No. 10 (Topical).
A Brother's Sacrifice (Drama).
Selig Tribune No. 10 (Topical).
Selig Tribune, No. 17 (Topical).
An Actress' Romance (Two parts — Drama).
No Place Like Home (Comedy).
VIM FEATURE COMEDY.
It's All Wrong (Comedy) 21670
The Other Girl (Comedy) 2168*
A Job for Life (Comedy) 21694
Nora Declares War (Comedy).
The Newlyweds' Mistake (Comedy).
Happy Nat's Dilemma (Comedy).
Art and Paint (Comedy).
Harry's Pig (Comedy).
Seeing Double (Comedy).
This Is Not My Room (Comedy).
A Deal in Furniture (Comedy).
Deep Stuff (Comedy).
Willie Walrus Pays Alimony (Comedy).
In Stump Land (Comedy).
Wanted, a Bad Man (Comedy).
VITA GRAPH.
The Burlesque Blackmailers (flth of
"The Dangers of Doris" Comedy)
Drama — Broadway Star Feature)...
His Little Spirit Girl (Comedy) 21669
The Valley of Lost Hope (Three parts —
Drama) 21673-74-71
The Gang (No. 7 of "The Dangers of
Doris" — Comedy — Drama — Broadway
Star Feature)
The Seventh Son (Drama).
The Footlight Lure (No. 6 of the "Dangers of
Doris" — Comedy — Drama) .
Missing (Two parts — Drama).
The Meeting (Drama).
The Gang (No. 7 of the "Dangers of Doris" —
Comedy — Drama).
Up and Down (No. 8 of "The Dangers of Doris"
— Comedy-Drama).
Dimple's Baby (Two parts — Comedy-Drama).
BROADWAY STAR FEATURE.
The Dangers of Doris (No. 0, "The Old Fourth
Ward" — Comedy-Drama).
Dimples, the Diplomat (Two parts — Drama).
KNICKERBOCKER STAR FEATURE
The Room of Mystery (Three parts —
Drama) 21648-49-50
Crossed Trail (Three parts — Dr.) .. .21690-91-92
The Beloved Vampires (Three parts — Drama).
OFFICIAL WAR FILMS. INC.
February — The War.
KNOWLEDGE BRINGS SUCCESS
Messrs. Exhibitor, Exchangeman, Operator,
and Film Men Everywhere: — The moving picture
business is one of the youngest but one of the lead-
ing industries of the world to-day. We may well be
proud to be connected with it. Are you keeping up? Do
you know all about it? It will yield larger returns for
ONE YEAR $3Jt
SIX MONTHS $1 M
See title pas* for rates Canada and Foreign
MOVING PICTURE WORLD
17 Madison Avenue, New York
an equal amount of work to the men who know. Each
weekly issue of the MOVING PICTURE WORLD con-
tains more up-to-date information than you can get
from all other sources. Subscribe now if not already on
our mailing list. You will get your paper hours earlier
than from the newsstand and it costs less.
Cut out and _,
mail Thea tr •
March 17, 1917
THE MOVING PICTURE WORLD
1833
ONE OF THE MANY ACCOMPLISHMENTS OF
PROJECTORS
At least Seventy-five Per Cent, of the Installations of SIMPLEX PROJECTORS
during the last five years have replaced other makes of motion picture machines.
THINK what this MEANS as an ASSURANCE
of the SUPERIORITY of
This is CONCLUSIVE EVIDENCE of MERIT
and clearly shows that
ortne JurLWURii i or m> iy
&#&£* Projectors <&m&r Projectors
^^ ^T — -^--A. «J are winning on points, uniting all the elements
BE YOUR OWN JUDGE.
are winning on points, uniting all the elements
of perfect projection.
WE INVITE COMPARISON.
pE- Put a SIMPLEX alongside of your present machine and you will see
why SIMPLEX attained such remarkable results.
ThePrecision MachjnTC&Tnc.
317 East 34th: St- New"K>rk
tmghouse
In Answering Advertisements, Please Mention the MOVING PICTURE WORLD.
1834
THE MOVING PICTURE WORLD
March 17, 1917
List of Current Film Release Dates
ON UNIVERSAL AND MUTUAL PROCRAMS
(For Daily. Calendar of Program Releases See Page 1814.)
Universal Film Mfg. Co.
ANIMATED WEEKLY
Feb. 21 — Number 60 (Topical).
Feb. 28 — Number 61 (Topical).
Mar. 7— Number 62 (Topical).
Mar. 14 — Number 63 (Topical).
Mar. 21 — Number 64 (Topical).
BIG U.
Feb. 15 — The Half-Breed's Confession (Drama).
Feb. 22 — The Man Who Saved the Day (Two
Parts — Drama).
Feb. 23 — Heroes of the Plains (Drama).
Mar. 2 — A Battle of Wits (Two parts — Dr.).
Mar. 4 — Burled Alive (Drama).
Mar. 7 — A Soldier's Dream (Drama).
Mar. 8 — Good for Nothing Gallagher (Drama).
Mar. l."i — For Honor's Sake (Drama).
Mar. 18 — The Hidden Danger (Two parts — Dr.).
Mar. 25 — The Rebel's Net (Drama).
BISON.
Feb. 17 — John Osbora's Triumph (Two parts —
Drama).
Feb. 24 — The Come Back (Two parts — Drama).
Mar. 3 — The Tornado (Two parts — Drama).
Mar. 10 — The Drifter (Two parts — Drama).
Mar. 17 — Roped In (Two parts — Drama).
Mar. 24 — Goin' Straight (Two parts — Drama).
GOLD SEAL.
Feb. 13 — The Indian's Lament (Three parts —
— Drama ).
Feb. 20 — The Great Torpedo Secret (Three parts
— Drama).
Feb. 27 — Mary from America (Three parts —
Comedy-Drama).
Mar. 6 — Desperation (Three parts — Drama).
Mar. 13— The Common Sin (Three parts — Dr.).
Mar. 20 — The Raid (Three parts — Drama).
Mar.
Mar,
Mar,
Mar.
Mar.
Mar.
Mar.
Mar.
IMP.
1 — An Hour of Terror (Drama).
2 — Evil Hands (Drama).
4 — Tangltd Threads (Two parts — Dr.).
9 — The Perils of the Secret Service (Ep-
isode No. 1, "The Last Cigarette" —
Two parts — Drama).
11 — The Man of Mystery (Two parts — Dr.).
14 — Sins of a Brother (Drama).
16 — The Perils of the Secret Service (Epi-
sode No. 2, "The Clash of Steel" —
Two parts — Drama).
23 — The Perils of the Secret Service (No.
3, "The Dreaded Tube/' — Two parts
— Drama).
JOKER.
Feb. 8 — His Coming Out Party — Comedy).
Feb. 10 — Out for the Dough (Comedy).
Feb. 17 — Mule Mates (Comedy).
Feb. 24 — Kosle's Rancho (Comedy).
Mar. 3 — Passing the Grip (Comedy).
Mar. 10 — Wanta Make a Dollar (Comedy).
Mar. 17 — Art Aches (Comedy).
Mar. 24 — Whose Baby? (Comedy).
LAKMMLE.
Feb. 17 — Broken Hearted (Drama).
Feb. 21 — Sin Unatoned (Drama).
Mar. 8 — Undoing Evil (Drama).
Mar. 8 — The Human Flame (Drama).
Mar. 14— Where Glory Walts (Two parts — Dr.).
Mar. 17 — Raring Death (Drama).
Mar. 21— Old Faithful (Drama).
L-KO.
/an. 24 — The Battle of "Lot's Co" (Two parts
— Comedy).
Jan. SI — Faking fakers (Two parts — Com.).
Feb 7 — That Dawgone Dog (Two parts — Dr.).
Feb. 14 — The End of a Perfect Day (Comedy).
Feb 16 — Brave Little Waldo (Comedy).
Feb. 21— After the Balled Up Ball (Two parts-
Comedy)
Feb. 28 — Spike's Blzzy Bike (Two parts — Com.).
Mar. 7 — Fatty's Feature Flllum (Two parts —
Comedv).
Mar. 14 — Summer Boarders (Comedy).
Mar. 11 — l.ove on Crutches (Comedv>.
Mar. 21 — Defective Detectives (Two parts —
Comedy).
NESTOR.
Feb. 5 — His Wife's Relatives (Comedy).
Feb. 12 — A Hasty Hazing (Comedy).
Feb. 1!) — Down Went the Key (Comedy).
Feb. 26 — A Million In Sight (Comedy).
Mar. 5 — A Bundle of Trouble (Comedy).
Mar. 12 — Some Specimens (Comedy).
Mar. 19 — When the Cat's Away (Comedy).
Mar. 23 — In Again, Out Again (Comedy).
POWERS.
Feb. 25 — A Day in the Life of a Dog (Cartoon
— Comedy).
— The Burled Treasures of Ceylon (Dorsey
Educational).
Mar. 4 — Mr. Fuller Hep — An Old Bird Pays
Him a Visit (Cartoon Comedy).
— The Land of Buddha (Dorsey Edu.).
Mar. 11— Mr. Fuller Pep— His Day of Rest
(Cartoon Comedy).
— The Mysterious City (Dorsey Educa-
tional).
Mar. 18 — The Tail of Thomas Kat (Cartoon
Comedy) and Foreign Legations In
China (Dorsey Educational).
Mar. 22 — The Strangest Army in the World
(War Special).
Mar. 25 — The Love Affair of Ima Knutt (Car-
toon-Comedy), and Artistic China
and Japan (Dorsey Educational).
RED FEATHER.
Jan. 29 — Love Aflame (Five parts — Drama).
Feb. 5 — Me and M' Pal (Five parts — Drama).
Feb. 12 — The Terror (Five parts — Drama).
Feb. 19 — The War of the Tongs (Five parts —
Drama).
Feb. 26 — The Girl and the Crisis (Five parts —
Drama).
Mar. 5 — The Gates of Doom (Five parts — Dr.).
Mar. 12 — The Girl Who Lost (Drama) and
Border Wolves (Five parts — Dr.).
Mar. 19 — The Scarlet Crystal (Five parts — Dr.).
Feb.
Feb.
Feb.
Mar.
Mar.
Mar.
Mar.
Mar.
Feb.
Feb.
Feb.
Mar.
Mar.
Mar.
Mar.
Mar.
Mar.
Mar.
REX.
11 — In the Shadows of Night (Drama).
22 — The Keeper of the Gate (Drama).
25 — Lost In the Streets of Paris (Drama).
1 — The Rented Man (Two parts — Dr.).
— The Funicular Railway of the Nlesen
(Edu.).
8 — The Amazing Adventure (Two parts —
Drama).
11 — Tt Makes a Difference (Drama).
24 — The Boyhood He Forgot (Drama).
25 — The Grudge (Two parts — Drama).
VICTOR.
22 — The Heart of Mary Ann (Comedy —
Drama).
23 — A Bare Living (Comedy).
27 — A Novel Romance (Comedy-Drama).
1 — They Were Four (Comedy).
O — Good Morning Nurse (Comedy).
9 — The Beauty Doctor (Comedy).
13 — A Woman In the Case (Comedy).
15 — Dorothy Dares (Two parts — Comedy).
20 — Black Magic (Comedy), and Land-
marks of France (Scenic).
22 — The Hash House Mystery (Two parts
— Comedy).
UNIVERSAL SCREEN MAGAZINE.
Mar. 2 — Number 8.
Mar. 9 — Number 9.
Mar. 16 — Issue No. 10 (Educational).
Mar. 23 — Issue No. 11 (Educational).
UNIVERSAL SPECIAL FEATURE.
Feb. 25 — The Purple Mask ( Episode No. 9,
"A Strange Discovery" — Two parts
— Drama).
Mar. 4 — The Purple Mask (Episode 10, "The
House of Mystery" — Two parts —
Drama).
Mar. 11 — The Purple Mask (Episode No. 11,
"The Garden of Surprise" — Two
parts — Drama).
Mar. 18 — The Purple Mask (Episode No. 12,-
"The Vault of Mystery" — Two parts
— Drama).
Mar. 18 — The Voice on the Wire (Episode No. 1,
"The Oriental Death Punch" — Two
part:. — I Tama).
Mar. 25 — The Purple Mask (Episode No. 13,
"The Leap" — Two parts — Drnma).
Mar. 25 — The VoVc on the Wire (Epl«ode No.
2, "The Mysterious Man In Black"
— Two parts — Drama).
Mutual Film Corp.
AMERICAN.
Mar. 2 — Calamity Anne's Protege (Comedy).
Mar. X — Cupid and a Brick (Comedy — Drama).
Mar. 10 — The Tell Tale Arm (Drama).
Mar. 10 — The Homicide's Weapon (Drama).
Mar. 17 — The Lonesome Mariner (Drama).
Mar. 17 — A Ram-Bunctious Endeavor (Comedy).
CUB.
Feb. 8 — Jerry's Big Raid (Comedy).
Feb. 15 — lerry's Big Mystery (Comedy).
Feb. 22— Jerry's Brilliant Scheme (Comedy).
Mar. 1 — Jerry's Romance (Comedy).
Mar. 8 — The Flying Target (Comedy).
Mar. 15 — Jerry's Triple Aliance (Comedy).
NIAGARA FILM STUDIOS.
Feb. 21— The Peril of Our Girl Reporters (Epi-
sode No. 9, "Misjudged" — Two
parts — Drama).
Feb. 28 — The Peril of Our Girl Reporters (No.
10, "Taking Chances" — Two parts —
Drama).
Mar. 7 — The Peril of Our Girl Reporters (No.
11, "The Meeting" — Two parts —
Drama).
Mar. 14 — The Perils of Our Girl Reporters (No.
12, "Outwitted"— Two parts — Dr.).
GAUMONT.
Mar.
Mar.
Mar.
Mar.
6 — Tours Around the World, No. 18 (Sub-
jects on Reel : Munich, Germany ;
Scbonbrunn Castle ; Vienna, Kust-
chuk, Bulgaria — Travel).
7 — See America First, No. 7S (Subjects
on Reel : Oregon's Rocky Coast
— Scenic; and "Rastus Ruus Amuck"
— Kartoon Komic).
Mar. 8 — Reel Life, No. 45 (Subjects on Reel:
From Trapper to Wearer; Stimulat-
ing the Appetite of the Tired Busi-
ness Man ; Artistic Vuses ; The Peli-
can Mutual — Film Magazlnei.
13 — Tours Around the World, No. 19 (Sub-
jects on reel : The Oasis of Gnbes,
Sahara Desert; Koursk, Siberia
(Travel).
14 — See America First, No. 80 (Subjects
on reel : On the Mississippi River
from New Orleans to Baton Rouge
(Scenic), and "They Say Pigs Is
Pigs" (Kartoon Komlc).
Mar. 15 — Reel Life, No. 40 (Subjects on reel: A
Club-Rifle for the Police: The Fluid
of Life (blood under microscope) ;
Making the Cactus Useful ; Gold
Mining in Alaska; Sprites of the
Moonlight (Dance).
MONOGRAM
Feb. 19 — The Adventures of Shorty Hamilton,
No. 0 (Shorty Promotes His Lovs
Affair — Two parts — Drama).
Feb. 20 — The AJventures of Shorty Hamilton
(No. 7, "Shorty Hooks a Loan
Shark" — Two parts — Drama).
Mar. 5 — The Adventures of Shorty Hamilton
(No. 8, "Shorty Traps a Lottery
King" — Two parts — Drama)
Mar. 12 — The Adventures of Shorty Hamilton
(No. 9, "Shorty Trails the Moon-
shiners"— Two parts — Drama).
MUTUAL.
Jan. 20 — Uncle Sam's Defenders. No. 4 "Afloat
and Ashore" (Topical).
Feb. 2 — Scouts of the Sea and Sky (No. 8 of
"Uncle Sam's Defenders" (Top).
Feb. 9 — Uncle Sams Defenders. (No. 6, "Bull-
dogs of the Deep" (Topical).
MUTUAL WEEKLY.
F«>b 14 — Number 111 (Topical).
Feb 21 — Number 112 (Topical).
Feb. 28 — Number 113 (Topical).
Mar. 7 — Numhpr 114 (Topical).
Mar. II — Number 115 (Topical).
Mar. 21— Number 116 (Topical).
Mar 28 — Number 117 (Topical).
(Mutual Releases continued on page 1S36.)
March 17, 1917
THE MOVING PICTURE WORLD
1835
Are You Consistent ?
You are using better projection machines
than it was possible to obtain a few years ago,
but are you using better projection lenses?
A projector is no better than its lens, and for
a new, modern machine you should have a
-^
MahiwQ
lens, which, both in its optical and mechanical
features, represents the very latest progress in
the science of projection.
The Marlux combines extreme brilliancy and
sharpness of definition with ease and accuracy
in focusing, and requires but a minimum of at-
tention from the operator.
See your Dealer or write direct to
CROWN OPTICAL COMPANY
Rochester, N. Y.
MR. EXCHANGE MAN—
We manufacture the famous
HILL FILM SHIPPING CASE
Over 250 exchanges in the
United States are using them,
ARE YOU ?
This Is what the Minneapolis Postmaster thinks of It:
January 18, 1917.
Rialto Theatre Supply Company,
731 Hennepin Avenue,
Minneapolis, Minn. . _»•__
Gentlemen: I have examined the container for motion
picture films which you have shown me and believe it to
fulfill the specifications of the Department for use in ship-
ping such films by parcel post.
Very truly yours, ^ puRDy>
Postmaster.
They come in 8 sizes to take care
of shipments of from 1 to 8 reels.
RIALTO THEATRE SUPPLY CO.
Distributors to the Northwest
S. A. LOUIS
731-733 Hennepin Avenue, Minneapolis, Minn.
N. W. Nicollet 1868
I
Want More Patrons?
You had better look to your
projection — d i r e c t current —
white light— apparatus your
operator can get the best re-
sults from, that's what brings
patrons and keeps them com-
ing.
Talk this over with your op-
erator. Ask him about the
advantages of direct current,
more and better light for less
money.
Then ask your lighting com-
pany about the simplicity of the
white light converter and about
Wagner Quality apparatus.
Send for Bulletin 10923.
Weiinccticdric
Manui a<iVurin£ Company, St. Louis, Ma
381
First
Impressions
Count
Cater to your patrons by giving
them proper box office service.
The BEST way is the AUTO-
MATIC way. Over one billion
tickets now sold annually through
the AUTOMATICKET REGIS-
TER.
Write at once for
full particulars.
Automatic
Ticket Selling
and Cash
Register
Company
1737 Broadway
New York
Please send illustrations de-
scribing your AUTOMA-
TICKET REGISTER used
in Moving Picture Theatres
throughout the country. It
is understood that this does
not obligate me in any way.
Name
Address
In AnswerlB, Advertis—nts, Pie... Mention the MOVING PICTURE WORLD.
1S36
THE MOVING PICTURE WORLD
March 17, 1917
List of Current Film Release Dates
ON FEATURES AND MISCELLANEOUS PROGRAMS
(For Daily Calendar of Program Releases See Page 1814.)
{Mutual Kelcascs continued from page 1834.)
MUTUAL CHAPLIN.
December — The Rink (Two parte — Comedy).
Jan. 22 — Easy Street (Two parts — Cemedy).
MUTUAL SPECIAL.
Dec —Charity (Seven parts — Drama).
Feb. 12 — Damaged Goods (American — Revised
Edition — Seven parts— Drama) .
MUTUAL STAR OOHEDT.
Jan. 6— The Girl WLo Can Cook (Comedy).
Jan. 13 — The Honeymoouers (Comedy).
MUTUAL STAR PRODUCTIONS.
Feb. 5 — Where Love Is (Five parts — Drama)
(No. 168).
Feb. 19 — The Gentle Intruder (American — Five
parts — Drama) (No. 170).
Feb. 26 — The Greater Woman (Powell — Five
parts — Drama) (No. 151).
Mar. 5 — The Girl from Rector's (Five parts-
Drama — No. 172).
Mar. 12 — My Fighting Gentleman (Five parts —
Drama).
VOGUE.
Feb. 18 — Lured and Cured (Two parts — Drama).
Feb. 25 — The Butcher's Nightmare (Two parts
— Comedy).
Mar. 4 — A Rummy Romance (Two parts —
Comedy).
Mar. 10 — His Bogus Boast (Two parts — Com.).
Mar. 17 — A Matrimonial Shock (Two parts —
Comedy).
Metro Pictures Corporation,
POPULAR PLAYS AND PLAYERS.
Jan. 29 — Bridges Burned (Five parts — Drama).
Feb. 26— The Secret of Eve (Five parts — Dr.).
COLUMBIA PICTURES CORP.
Jan. 8— A Wife by Proxy (Five parts — Dr.).
Jan. 22 — Threads of Fate (Five parts — Dr.).
Feb. 5 — The End of the Tour (Five parts-
Drama).
Mar. 12— The Mortal Sin (Five parts — Drama).
ARTHUR JAMES.
Feb. 12 — One of the Many (Five parts — Dr.).
YORKE FILM CORP.
Mar. 19 — The Hidden Children (Five parts —
Drama).
ROLFB.
Dec IS — The Awakening of Helena Richie (Five
parts — Drama).
Jan. 16 — The White Raven (Five parts — Dr.).
Mar. 5 — The Barricade (Five parts — Drama).
SERIAL PRODUCING CO.
Feb. 12 — The Great Secret (Episode No. 6 — "The
Dragon's Den" — Two parts — Dr.).
Feb. 19 — The Great Secret (Episode No. 7 — "The
Yellow Claw — Two parts — Drama.
Feb. 26 — The Great Secret (Episode No. 8 — "A
Clue from the Klondike (Drama).
Mar. 5 — The Great Secret (Episode No. 9,
"Cupid's Puzzle" — Two parts — Dr.).
Mar. 12— The Great Secret (Episode, No. 10—
Two parts— Drama).
METRO COMEDIES.
Web. 12 — Winning an Heiress (Rolma — Comedy).
Feb. 19 — Her Obsession (Drew — Comedy).
Feb. 26 — Reliable Henry (Drew — Comedy).
Mar. 5 — Modern Romance (Rolma — Comedy).
Mar. 12 — Locked Out (Drew — Comedy).
Mar. 19 — The High Cost of Living (Drew Com-
edy).
Paramount Pictures Corp.
BLACK DIAMOND COMEDY.
Jan. R — Braving Blazes (Comedv).
Jan. 22 — He D... It Himself 'Comedy).
Feb. 19 — Her Scrambled Ambition (Comedy).
Mar. 5 — Speed (Comedy).
FAMOUS PLAYERS.
Jan. 18 — A Girl Like That (Five parts— Dr.)
Feb. 26 — The Fortunes of Fin (Five parts-
Drama).
Mar. 12 — Sapho (Five parts — Drama).
Mar. 19 — The Dummy (Five parts — Drama).
KLEVER COMEDY.
Jan. 1 — He Meant Well (Comedy).
Jan. IB — Did It Ever Happen to You (Comedy).
Jan. 29 — The Honeyless Honeymoon (Comedy).
Feb. 5 — The Sleep Waker (Comedy).
Feb. 12 — He Got There After All (Comedy).
Feb. 26 — Some Doctor (Comedy).
LASKY.
Feb. 15 — The American Consul (Five parts —
Drama).
Feb. 19 — Winning of Sally Temple (Five parts
— Drama).
Feb. 22 — On Record (Five parts — Drama).
Mar. 1— Those Without Sin (Five parts — Dr.).
Mar. 5 — Castles for Two (Five parts — Drama).
Mar. 15 — The Prison Without Walls (Five parts
— Drama).
MOROSCO AND PALLAS.
Jan. 11 — The Happiness of Three Women (Five
parts — Drama).
Jan. 29 — His Sweetheart (Five parts — Drama).
Feb. 1 — The Wax Model (Five parts — Drama).
Feb. 8 — Her Own People (Five parts — Dr ).
Mar. 8 — Out of the Wreck (Five parts — Dr.).
PARAMOUNT-BURTON HOLMES.
Feb. 26 — Exquisite Lake Louise (Scenic).
Mar. 5 — The Yoko Valley (Scenic).
Mar. 12 — On the Great Glacier (Scenic).
Mar. 19 — Through Canadian Canyons (Scenic).
PARAMOUNT-nRAY PICTOGRAPHS.
Feb. 26 — 56th Edition (Subjects on reel: Colonel
Heeza Liar, Detective — Cartoon
Comedy) ; Swapping Foundations
Under Sky-Scrapers ; Experiments
With Light Rays (Educational).
Mar. 5 — 57th Edition (Subjects on reel: Bobby
Bumps Adopts a Turtle — Cartoon
Comedy) ; Industrial Paradise ; Fit-
ting Heads to Hats ; Birdland Ro-
mance (Educational).
Pathe Exchange, Inc.
ASTRA.
Feb. 18 — Pearl of the Army (Episode No. 12,
"The Foreign Alliance" — Two parts
— Drama — Astra) .
Feb. 25 — Pearl of the Army (Episode No. 13 —
"Modern Buccaneers" — Two parts —
Drama).
Mar. 4 — Pearl of the Army (No. 14, "Flag De-
spoiler" — Two parts — Astra — Dr.V
Mar. 11 — Pearl of the Army, No. 15 ("Colonel's
Orderly" — Two parts — Drama).
Mar. 18 — The Mystery of the Double Cross
(Episode No. 1, "The Lady in No.
7" — Two parts — Drama).
GOLD ROOSTER.
Feb. 18 — Her Life and His (Thanhouser— Five
parts — D rama ) .
Feb. 25 — Crime and Punishment (Arrow — Five
parts — Drama).
Mar. 4 — Her Beloved Enemy (Thanhouser —
Five parts — Drama).
Mar. 11 — The Empress (Popular Plays and
Players — Five parts — Drama).
Mar. 18 — Pots and Pans, Peggie (Thanhouser —
Five parts — Drama).
PATHE.
Feb. 18 — Florence Rose Fashions, No. 19
(Fashions — Picturesque Algeria —
Province of Constantino (Scenic).
Feb. 25 — Florence Rose Fashions, No. 20 (Fash-
Ions).
— Bursting Buds (Educational).
Feb. 25 — How "Patent" Medicines Are Made
(Educational).
Feb. 25 — Max's Vacation (Comedy).
Mar. 4 — Florence Rose Fashions, No. 21 (Morn-
ing Hours) (Fashions).
— Picturesque Catalonia (Spain) (Col-
ored Scenic).
Mar. 11 — Florence Rose Fashions, No. 22, "A*
the Day Wanes" (Fashions), and
"Birds of Gay Plumage" (Parra-
keets) (Colored Educational)
Mar. 18 — Florence Rose Fashions, No. 23 (Fash-
ions), and Nomads of the North
(Lapland) (Educational).
COMB1TONE.
Mar. 18 — Know America, the Land We Love —
Southern California (Scenic).
HEARST-PATHE NEWS.
Mar. 10— Number 21 (Topical).
Mar. 14 — Number 22 (Topical).
Mar. 17 — Number 23 (Topical).
Mar. 21 — Number 24 (Topical).
Mar. 25 — Number 25 (Topical).
INTERNATIONAL.
Feb. 18 — Jerry Saves the Navy (Cartoon Com.).
— Old Glory in the Far East (Scenic).
Feb. 25 — Patria No. 7— "Red Fawn" (Two parts
— Drama).
Feb. 25 — Sharks Is Sharks (Cartoon Comedy).
— Uncle Sam's Wards (Educational).
Mar. 4 — Bringing Up Father, "A Hot Time in
the Gym" (Cartoon Comedy).
— Winter in Yellowstone Park (Scenic).
Mar. 4 — Patria (Episode No. 8 — Two parts —
Drama).
Mar. 11 — Patria No. 9 (Two parts — Drama).
Mar. 18 — Patria (Episode No. 10, "War in the
Dooryard" — Two parts — Drama).
MITTENTHAL.
Mar. 4 — Deep-Dyed Villainy (Comedy).
Mar. 11— Hooey Heroes (Comedy).
ROLIN.
Feb. 11 — Sklnny's Love Tangle (Comedy).
— Schemer Skinny 's Scandal (Comedy).
Feb. 18 — Lonesome Luke-Lawyer (Comedy).
Feb. 25 — Luke Wins Ye Ladye Falre (Comedy).
Mar. 18 — Lonesome Luke's Lively Life (Twe
parts — Comedy) .
Triangle Film Corporation.
FINE ARTS.
Feb. 4 — Jim Bludso (Five parts— Drama).
Feb. 11 — The Girl of the Timber Claims (Frve
parts — Drama).
Feb. 18 — The Bad Boy (Five parts— Drama) .
Feb. 25 — Stage Struck (Five parts-'-DramaL
Mar. 4 — Betsy's Burglar (Five parts- — Drama).
Mar. 11 — A Love Sublime (Five parts — Drama).
KAY-BEE.
Feb. 4 — The Crab (Five parts — Drama).
Feb. 11 — The Gunfighter (Five parts — Drama).
Feb. 18 — A Princess of the Dark (Five parts-
Drama).
Feb. 25 — The Last of the Ingrahams (Five parts
— Drama).
Mar. 4 — Back of the Man (Five parts — Drama).
Mar. 11— The Little Brother (Five parts — Dr.).
TRIANGLE KOMEDY.
Feb. 11 — His Deadly Undertaking (Comedy).
Feb. 18 — The Telephone Belle (Comedy).
Feb. 18— When Hearts Collide (Comedy).
Feb. 25 — A Bachelor's Finish (Comedy).
Feb. 25 — Done In Oil (Comedy).
Mar. 4 — Her Cave Man (Comedy).
Mar. 4 — A Film Exposure (Comedy).
Mar. 11— Caught With the Goods (Comedy).
Mar. 11 — Hobbled Hearts (Comedy).
MACK-SENNETT KEYSTONES.
Feb. 18 — Stars and Bars (Two parts — Comedy).
Feb. 25 — Maggie's First False Step (Two parts
— Comedy).
Mar. 4 — Her Circus Knight (Two parts — Com.).
Mar. 11 — Villa of the Movies fTwo parts — Com.).
Mar. 18 — Dodging His Doom (Two parts — Com.).
SUPERPICTURES, INC.
Feb. 6 — Seven Deadly Sins — "Pride" (Five
parts — McClure Pictures — Drama).
Feb. 12 — Seven Deadly Sins — "Greed" (Mo-
Clure Pictures — Five parts — Dr.).
Feb. 19— Seven Deadly Sins — "Sloth" (McClure
Pictures — Five parts — Drama).
Feb. 26 — Seven Deadly Sins, "Passion" (Mo-
Clure — Five part6 — Drama).
March 17, 1917
THE MOVING PICTURE WORLD
1837
The audience is
always right.
They want not only a good pic-
ture play but a clear picture.
Because of its basic qualities,
the clearest pictures are on
Eastman Film
Identifiable by the stencil mark
in the margin.
EASTMAN KODAK COMPANY,
ROCHESTER, N. Y.
CARBONS
Vz x 12 Solid, per 100 $3.50
% x 12 Solid, per 100 4.20
% x 12 Cored, per 100 4.50
% x 12 Cored, per 100 6.00
TERMS : CASH WITH ORDER
ERKER BROS. OPTICAL CO.
608 Olive Street, St. Louis, Mo.
SEND FOR THEATRE SUPPLY CATALOG
By J. H. HALLBERG
THIS WORK COVERS
ELECTRICITY
ELECTRIC SERVICE
ELECTRICAL EQUIPMENT
PRACTICAL SUGGESTIONS
REFERENCE TABLES, ETC
An up-to-date treatment of Moving Picture Thaatar
Electric Installation and Projection, by a practical
experienced, electrical expert.
Illustrated and Substantially Bound. 2M Pagaa.
$2M par Copy. Postaga Paid.
MOVING PICTURE WORLD
17 Madison Avenue New York
GOLDENLITE
hasn't a drop of silver
in its manufacture.
Made with a Mineral.
Shines like a mirror
without any glare. It's
Gold in color. No
Flicker, no eye strain.
Brings out all the nat-
ural colors of the film,
saves you Juice and
Carbon.
Once up, always up.
Unchangeable in color.
Not a drop of paint in
GOLDENLITE Gold
Fibre.
<B
olbenltte
The Screen
Wapfiaabiee De Luxe
Ask the Dealer who has one.
Write us.
CASTLE & ROWLEY
MANUFACTURERS
1113 Chestnut St., St, Louis, Mo,
$4.80 A Big Saving Each Year $4.80
On account of the greatly increased cost of paper, engraving, etc., we have been compelled to make the singla
copy price fifteen cents. For the present direct subscription prices will remain the same. This means a saving
?.Ur d°llars and ?«*# cents yearly on direct subscriptions. In addition you get your paper earlier.
It will pay you to fill out this blank and mail at once with your remittance.
ONE YEAR |3 gg
SIX MONTHS $ljg
Sea title p*t* for rates Canada and Foreign
MOVING PICTURE WORLD
17 Madison Avenue, New York
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Please Fill in
the Name of Your
Thaatra.
In Answering Advertisements, Please Mention the MOVING PICTURE WORLD.
1838
THE MOVING PICTURE WORLD
March 17, 1917
List of Current Film Release Dates
ON FEATURES AND MISCELLANEOUS PROGRAMS
(For Daily Calendar of Program Releases See Page 1814.)
Feature Releases
ART DRAMAS. INC.
Feb. 15— The Adventurer (U. S. Amusement Co.
— Five parts — Drama).
Fab. 22 — The Moral Code (Erbograph — Fly*
parts — Drama).
Mar. 1 — Pride and the Devil (Apollo Pictures,
Inc — Drama).
Mar. 8 — The Cloud (Van Dyke — Drama).
ARTCRAFT PICTURES CORP.
Mar. 6 — A Poor Little Rich Girl (Drama).
BIOGRAPH COMPANY.
Jan. — Her Condoned Sin (Six parts — Drama).
BLUEBIRD PHOTOPLAY, INC.
Feb. 10 — The Man Who Took a Chance (Five
parts — Drama).
Feb. 26 — The Saintly Sinner (Five parts— Dr.).
Mar. 5 — The Boy Girl (Five parts — Drama).
Mar. 5 — Hell Morgan's Girl (Five parts —
Drama — Special Release).
Mar. 12 — Mutiny (Five parts — Drama).
Mar. 19 — Polly Redhead (Five parts — Drama).
CARDINAL FILM CORP.
December — Joan, the Woman (Eleven parts).
CHRISTIE FILM CO.
Feb. IB— Hubby's Night Out (Comedy).
Feb. 16 — Bride and Gloom (Two partB — Special
Release — Comedy ) .
Feb. 26 — Kidding Sister (Comedy).
Mar. 1 — Out for the Coin (Two parts — Com.).
Mar. 5 — As Luck Would Have It (Comedy).
Mar. 12 — His Flirting Ways (Comedy).
Mar. 10 — Sauce for the Goose (Comedy).
DIXIE FILM CORP.
December — Just a Song at Twlllght(FlTe parts
— Drama).
Deo. — Tempest and Sunshine (Five parts — Dr.).
Drama).
EDUCATIONAL FILM CORPORATION,
Feb. 19 — The Living Book of Nature ("Ameri-
can Bears" — Educational).
Feb. 26 — The Living Book of Nature ("Foreign
Deer" — Educational).
Mar. 5 — The Living Book of Nature ("The
Beaver Prepares for Winter" — Edu-
cational).
Mar. 12 — The Living Book of Nature ("Jungle
Vaudeville" — Educational) .
FOX FILM CORPORATION.
Feb. 13 — The Scarlet Letter (Five parts — Dr.).
Feb. lit — The Tiger Woman (Five parts — Dr.).
Feb. I» — Melting Millions (Five parts — Drama).
Feb. 26— A Child of the Wild (Five parts— Dr.).
February — The Honor System (Special Release —
Drama).
Mar. 6 — Sister Against Slater (Five parts —
Drama).
Mar. 12 — A Tale of Two Cities (Five parts —
Drama).
Mar. 12 — Love's Law (Five parts — Drama).
Mar. 19 — The Blue Streak (Five parts — Drama).
FOXFILM COMEDY.
Feb. 12 — Chased Into Love (Two parts).
Feb. 10 — There's Many a Fool (Two parts).
Feb. 2fi — A Bon Bon Riot (Two parts — Com.).
Mar. 0 — The House of Terrible Scandals (Two
parts — Comedy).
Mar. 12 — Her Father's Station (Two parts —
Comedy).
GREATER VITAGRAPH (V-L-S-E. INC.).
F»h. 26 — Arsene Lupin (Five parts — Drama).
Feb. 26 — Dubs and Drvgoods (Com.).
Feb. 26 — Captain .links' Explosive Temper
(Comedy).
Feb. 26 — The Secret Kingdom (Episode No. 9,
"The Swamp Adder'.' — Two parts —
Drama).
Mar. 5 — Intrigue (Five parts — Drama).
Mar. B — Masks and Mishaps (Comedy).
Mar. 5 — Captain Jinks' Kids (Comedy).
Mar. 5 — The Secret Kingdom (Episode No. 10 —
"A Goat Without Horns" — Two
parts — Tlramnl.
Mar. 12 — Arsene Lupin (Six parts — Drama).
Mar. 12 — Footlights and Fakers (Comedy).
Mar. 12 — Captain Jinks' Alibi (Comedy).
Mar. 12 — The Secret Kingdom (Episode No. 11,
'The White Witch" — Two parts —
Drama).
IVAN FILM PRODUCTIONS.
Dec. 1 — Enlighten Thy Daaghter (Seven parte
— Drama).
February — Two Men and a Woman (Five parts
— Drama).
KEEN CARTOON CORP.
Feb. 19 — Dr. Zippy Opens a Sanatorium (Car-
toon Comedy).
Feb. 26 — The Fighting Blood of Jerry McDub
(Cartoon Comedy).
KLBINE-BDISON-SBLIG-BSSANAY.
Feb. 19 — The Royal Pauper (Edison — Five parts
— Drama).
Feb. 26 — The Heart of Texas Ryan (Five parts
— Drama).
Mar. 5 — Burning the Candle (Essanay — Five
parts — Drama).
Mar. 12 — Little Lost Sister (Sellg— Five parts-
Drama).
SELZXICK PICTURE*.
January — Panthea (Five parts — Drama).
February — The Argyle Case (Five parts — Dr.).
THB TRIUMPH CORPORATION.
December — The Libertine (Six parts — Drama).
WORLD PICTURES.
Feb. 12 — The Red Woman (Five parts — Drama).
Feb. 19 — A Square Deal (Five parts — Drama).
Feb. 26 — A Girl's Folly (Five parts — Drama).
Mar. 5 — The Web of Desire (Five parts — Dr.).
Mar. 12 — The Dancer's Peril (Five parts — Dr.).
Mar. 19 — The Social Leper (Five parts — Drama).
States Right Features
ARGOSY FILM. INC.
December — The People vs. John Doe (Six parts
— Drama).
December — Where D'ye Get That Stuff (Fire
parts — Comedy).
ARROW FILM CORP.
Jan. — The Deemster (Drama).
BELMONT FILM CO.
Feb. 26— A Hotel Mlx-Up (Comedy).
BIOGRAPH COMPANY.
December — One Round O'Brien (Comedy).
G. M. BAYNE8.
Not. — Kitchener's Great Army in the Battle
of the Somme (Five parts — Dr.).
CALIFORNIA MOTION PICTURE CORP.
Nov. — The Woman Who Dared (Seven parts —
December — The Passion Flower (Drama).
CORONA CINEMA CO.
April — The Curse of Eve (Seven parts — Drama).
CREATIVE FILM CORP.
Jan. — The Girl Who Didn't Think (Six parts —
Drama).
CLUNK FILM MFG. CO.
January — The Eyes of the World (Ten parts —
Drama).
DEFENSE OR TRIBUTE FILM CO.
February — Defense or Tribute (Fire parts —
Drama).
EBONY FILM CORP.
Feb. 26 — A Natural Born Shooter (Drama).
ENLIGHTENMENT PHOTOPLAYS CORP.
February — Enlighten Thy Daughter (Drama).
EXCLUSIVE FEATURES. INC
Dec — Pamela's Past (Five parts — Drama).
EUROPEAN FILM CO.
November — Fighting for Verdun (Five parts-
Topical).
FRIEDMAN ENTERPRISES.
February — A Mormon Maid (Five parts — Dr.).
FROHMAN AMUSEMENT CORP.
March — God's Man (Nine parts — Drama).
GERMANY'S OFFICIAL 'WAR FILMS.
INC.
January — Germany and Its Armies of Today
(Topical).
GOLD MEDAL PHOTOPLAYERS.
March — The Web of Life (Five parts — Drama).
GRAFTON PUB. FILM CO.
January — Argonauts of California (Ten parts —
Historical).
HARPER FILM CORPORATION.
Nov. — Civilization (Drama).
HAWK FILM COMPANY.
March — The Monster of Fate (Drama).
JOHN W. HBANBY.
Jan. — The Valley of Fear (Six parts — Drama).
KBSSEL A BALKAN,
Jan. — Mickey.
KING BAGGOT.
Dec. — Absinthe (Drama).
LEA-BEL CO.
February — Modern Mother Goose (Five parts).
LINCOLN M. P. COMPANY.
Jan. — Trooper of Troop K (Three parts — Dr.).
S. B. 7 CST, INC.
Jan. — The Porter (Two parts — Comedy —
Drama — All Colored Performers).
MAJOR FILM CORP.
Feb. — Will You Marry Me (Drama).
M-C FILM CO.
March — America Is Ready (Five parts — Top.).
B. S. MOSS MOTION P1CTUHB CORP.
January — The Girl Who Doesn't Know (Five
parts — Drama).
January — In the Hands of the Law (Drama).
MOORE'S FEATURE FILM CO.
Jan. 10 — Uncle Sam (This Production In One
and in Two Reels).
PARAGON FILMS. INC.
February — The Whip (Eight parts — Drama).
PHAX PICTURES CO.
December — Race Suicide (Six parts — Drama).
PICTURE PRODUCING CO.
Feb. — Safari (Educational).
PIONEER FEATURE FILM CORP.
October— The Soul of a Child (Five parts — Dr.)
BOTHACKER FILM BIFG. CO.
February — Ranch Life In the Big Horn Moun-
tains (Two parts — Descriptive).
WARNER BROS.
December — Robinson Crusoe ( Five parts — Dr.).-
SHERMAN ELLIOTT. INC.
October — The Crisis (Sellg — Seven parts — Dr.).
SIGNET FILM CORPORATION.
Not. — The Masque of Life (Seven parts — Dr.).
A. STONE.
February — If We Should Go to War (Two
parts).
THE FILM EXCHANGE.
January — The Golden Rosary (Five Parts — Dr).
THOMPSON FILM CO, IMC.
December — War as It Really Is (Seven Parts-
Topical).
ULTRA PICTURES CORP.
March — The Woman Who Dared (Seven parts —
Drama).
UNITY SALES CORP.
January — Glory (Six parts — Drama).
UNIVERSAL (STATE RIGHTS).
December — The People vs. John Doe (Six parts
— Drama ) .
January — 20.000 Leagues Under the Sea (Eight
Parts).
January — Hell Morgan's Girl (Drama).
WARREXTON PHOTOPLAYS.
Mar. 15 — The Birds' Christmas Carol.
March 17, 1917
THE MOVING PICTURE WORLD
1839
UNIVERSAL ELECTRIC
GENERATOR SET
4 K.W.. 80 or 110 Volt. Dependable
and Efficient. Smooth. Direct
Current, and consequent Flicker-
lets Light. Direct connected to
4 Cylinder. 4 Cycle Enirtue
of unquestioned reliability.
By all odds the best for
Moving or Permanent Pic-
ture work.
Write for Bulletin 20.
UNIVERSAL MOTOR CO.
Oshkosh. Wis.
ORGANIST
A competent organist is available for two or three even-
ings a week, including Sunday afternoon and Sunday
evening. New York City or immediate vicinity only.
Address "Organist," care of Moving Picture World, 17
Madison Avenue, New York City.
Duhem Motion Picture Mfg. Co.
RAW STOCK SUPPLIED
EXPERT LABORATORY
FINISHING
DEVELOPING PRINTING
7M HAYES STREET
SAN FRANCISCO, CAL.
IL TIRSO AL CiNEMATOGRAFO
The moat important Film Journal in Italy.
Published every Monday at Rome. Excellent staff,
special bureau of information. Correspondents in all
parts of the world. Yearly subscription for foreign
countries: $3.00.
Business Office: Via del Triton* 183, Rome, Italy.
■fllMIM^
Perfect Developing and Printing
1 C-S In any Ln, u.g.
•Cat* complete
«3%# per foot
Negatives Delevoped. lc ft.
Positive Printing ... 4c ft.
TITLES
Cards Frea Tin tin « Pre*
laUtltstlsi tiiuiitiS kf sir foists run' sissrluis Special ft lit n H'UHr uU,
GUNBY BROS., Inc., 145 Weit 45th Street, New York City
A Dependable Mailing List Service I Projection Engineer
Sires you from 30% to 50% in postage, etc Reaches all or (elected {
list of theatres ia any territory. Includes name of exhibitor as
wall as the theatre in address. A list of publicity mediums desiring
motion picture news. Unaffiliated exchanges looking for features.
Supply nouses that are properly characterized as such. Producers
with address of studios, laboratories and offices. Information in
advance of theatres being or to be built.
W74.
MOTION PICTURE DIRECTORY COMPANY
M Fifth Avenue, New York
42S Ashland Block. ChJcage
Phone 3227 Chelsea
Phone 2003 Randolph
Addressing Multigraphing Printing lypewfiting 1
llllllilliilililll^
Ia your screen result unsatisfactory?
Is your projection current costing too much?
Are you planning a new theatre?
Are you contemplating the purchase of new Equip-
ment?
Theatre plans examined and suggestions made as to
operating room location. Operating rooms planned,
etc., etc. Will personally visit theatres in New York
City or within 300 miles thereof. Fees moderate.
©wAntM) F.H. RICHARDSON (rtfrVSi)
Room 1434, 22 E. 17th St., New York City
Talk frequently
to your patrons
by means of
your screen.
Have something of interest
to announce to your patrons
each day; it is proof of your
interest in them. For making
announcements Quickly and
neatly nothing surpasses FUL-
COPAQUE. Complete outfit
as shown only 50c Writo
for circular with details of a
novel plan of advertising by means of FULCOPAQUE. We want to tell you
also about another specialty of ours — the FULCO SLIDE WBITEB.
E. E. FULTON CO., 152 W. Lake St., Chicago, 111.
Exhibitors' Supplies and Equipment
SCREEN LIGHT THAT NEVER FAILS*'
Tne "ORIGINAL GOLD FIBRE SCREEN'1 Perfected.
SIMinusa Cine Products Company!
^a .-.W S*qiMT LOUIS J ChC«CO 1 Pi«Tieo«<^- i N£w VO«K [■
A Welcome Visitor Each Week in Every Business Home Where Moving
Pictures Are of Interest
The Moving Picture World
Is Admirably Adapted to Carry Any Little
Message Which You May Wish to Send
Our Classified Advertisements at Five Cents Per Word
Will Produce Remarkable Results — One Dollar for Twenty Words or Le„L
Send Copy, with remittance, to CHALMERS PUBLISHING CO., 17 Madison Avenue, New York City
1840
THE MOVING PICTURE WORLD
March 17. 1917
SPECIAL
ROLL
TICKETS
CO Five Thousand $1.25
W Ten Thousand 2.50
(J Fifteen Thousand 3.75
** Twenty-five Thousand 5.50
p£ Fifty Thousand 7.50
a. One Hundred Thousand 10.00
Toot own medal Ticket, aa? printing, anj colors. aoaa-
rsulr nmuiberwl. trerr roll gairameed. Coapen Uok«U lor
m» Drawings, l,iM 12.5*. Prompt •biiiroMiu. iui nu
!_»• order. Qet tne ■ample*. Send diagram for IwniD
B«l Goapoe Ticket*. wrtaJ or cuted. rttock Uc**u s.tet
to IS.*** nn*ee oanu per tnoaiand. St.SM lea onu. lN.tM
NATIONAL TICKET CO.
Shamokin, Pa.
[G. W. BRADENBURGH,
802 Vine Street
Philadelphia, Pa., U. S.
A.
NAME
Rip Van Winkle
Uncle Tom's Cabin
Prisoner of Zenda
The Butterfly
In the Land of the
Head Hunters
Chicago Tribune Allied
War Films
Speclro
Arizona
Mlxup
IIEF.T.S
6
MAKE
World
World
J. K. Hackett
Barbara Tennant
S. Curtcss
PRICE ADVERTISING
$150 1/3/6 heralds and sheets
125 1/3/6 heralds and sheets
100 1/3/6 heralds and sheets
100 1/3/6 heralds
60 1/3/8 heralds
3 Chicago Tribune 75
5 Lucky Film Co. 100
6 Cyril Scott 100
4 Charlie Chaplin 50
Specials featuring Clara Kimball Young, Norma Talmadge, Gladys Hulette. Flora
Finch, Anita Stewart, Edith Storey, Charlie Chaplin, Billy, etc. Writo for lists
of Spring Bargains.
1/3/6 photos
1/3/6 heralds and photos
1/3/6
1/3/6 photos
BARGAINS IN MACHINES
Twenty-two machines slightly used, first class
condition, Simplex, Power's 6 A's, Power's 6's,
Edison B's, and Edison D's. Low prices, quick
sales.
CHAS. A. CALEHUFF, 1233 Vine Street, Philadelphia
Don't Let the Appointments of Your
Theatre Laugh at Your Program
If your theatre is one of class or enjoys a dis-
tinctive patronage, business sense and common sense dictate
the use of our
4-Page Program De Luxe
a program of class for good picture houses. The De Luxe
comes in a series of twelve artistic designs and is printed in
three colors. A full week's program may be printed on its
two inside pages. It is too beautiful for any patron to throw
away. Because of its intrinsic value it will build trade and
hold it. And it
Will Pay for Itself
from the start. The good business houses in your neighbor-
hood will be glad to advertise on its back page. We guarantee
you territorial protection. Be the first served and the first to
serve this valuaDle feature. Send for samples today.
Cahill-Igoe Company
"Direct Advertising Specialists"
117 W. Harrison Street Chicago, 111.
s. o. s.
Do you need a NEW MACHINE, but do not
feel able to spend the money?
We are able to HELP you by selling you any
Standard Make Moving Picture Machine on
Small Monthly payments.
Write us today for our liberal terms. Catalog
free on request.
Amusement Supply Company
Largest Exclusive Dealers to the Moving Picture Trade
Dealers in Motiograph, Simplex. Powers, Edison and Standard Machines,
Transverters, Motor Generators. Kectiflers and Everything
pertaining to the Moving Picture Theatres.
3d Floor, Mailer's Building
Cor. Madison St. and Wabash Ave., Chicago, 111.
WE SELL ON THE INSTALMENT PLAN
For the fullest and latest news of the moving picture
industry in Great Britain and Europe.
For authoritative articles by leading British technical
men.
For brilliant and strictly impartial criticisms of all
films, read
THE BIOSCOPE
The I <— rtlnj British Trad* Journal with aa International Circulation
American Corr» epondenca by W. Stephen Bush
o(
"MovIbc Picture World"
85 Shaftesbury Avenue, London, W.
Specimen on Application
RICHARDSON'S
MOTION PICTURE
HAND BOOK
FOR MANAGERS and OPERATORS
Published by
THE MOVING PICTURE WORLD
RICHARDSON'S MOTION PICTURE
HAND BOOK is a carefully prepared guide
to perfect projection.
It is an invaluable help to every single in-
dividual in the trade who has to do with the
mechanical handling of motion picture film or
the management of a moving picture theatre.
There are over 680 Pages of Text and the
illustrations include detail diagrams of all the
leading makes of projection machines.
Sub»tantlallyJ8ound la Red Cloth $4.00
Sent Postpaid on Receipt of Price by
MOVING PICTURE WORLD, 17 Madison Ave, New York City
MOVING PICTURE WORLD, 917 Schiller Bldg Chicago, II.
MOVING PICTURE WORLD, 305 Haas Bldg., Los Angeles, Cat
March 17, 1917
THE MOVING PICTURE WORLD
1S41
EXHIBITORS
NOW DEMAND
THAT THE LIGHT BE IMPROVED AND
PERFECTED.
OPERATORS CAN READILY PLEASE
THEIR EMPLOYERS
BY RECOMMENDING THE USE OF
SPEER CARBONS
Several styles of carbons, including the
ordinary solid and cored, are found in
the Speer line ; however, the "Hold-
Arks" are especially recommended as
the ideal lower carbon for direct cur-
rent.
Every Carbon Backed Wit h a
Guarantee
For Sale by the Leading Motion
Picture Supply Houses.
SPEER CARBON COMPANY
ST. MARYS, PA.
Ornamental
Theatres
Plaster Relief Decorations
Theatres Designed Everywhere
Write for Illustrated Theatre Catalog. Send
Us Sizes of Theatre for Special Designs
THE DECORATORS SUPPLY CO.
Archer Avenue and Leo Street
CHICAGO, ILL.
IT'S HERE! FIVE YEARS AHEAD OF ITS TIME
The Only Screen on earth that will Eliminate all Haze, Glare Eye-Strain, Fade-Away and Out-of-Focus
Effect, regardless of where picture is viewed from.
Every Seat in Your Theatre Is of Value. Do You Get It?
As the Oldest, the Largest, Manufacturers of Metalized Cloth in the World, we stand back of our claims and are more than ready to
substantiate any statement we make.
Why not be guided by the judgment of that great army of 9,836 exhibitors who know and who are using our previous product?
WELL, let us send you our large Free
Samples— 12"xl4"— of our New 1918
Lineal Metalized Surfaced Screen in
Pale Gold, Silver Flesh and Silver
White.
Let us prove to you with your own
eyes and the brains God gave you that
we can and will give you Real Projection
Contentment by installing the Screen of
No Regrets —
THE J. H. GENTER COMPANY, INC., NEWBURGH, N. Y.
VISITORS AND EXHIBITORS ALWAYS WELCOME AT OUR FACTORY
MIRROROID
foot — $3.24 a square yard. Lc
to our nearest-to-you deale
hour after order is received.
The 1918 Mir-
roroid Lineal Fin-
ish will be sold at
36 cents a square
Let us advise you as
to our nearest-to-you dealer. Shipments one
hour after order is received.
A monthly publication, printed in
Spanish and devoted exclusively to the
interests of the moving picture indus-
try throughout South America and
Spanish-speaking countries.
MORE than 5,000 exhibitors and film buyen
in Latin America receive our publication
monthly. Is it possible that you are not interested
in this new market ?
ADVERTISING RATESi $50 A PAGE
CINE-MUNDIAL
1 7 Madison Avenue New York
In Answering Advertisements, Please Mention the MOVING PICTURE WORLD.
1842 THE MOVING PICTURE WORLD March 17, 1917
HALLBERG PICTURE
THEATRE EQUIPMENTS
Include Everything You Require for Perfect Projection
HALLBERG 20th CENTURY
[MOTOR-GENERATOR
1*1
changes A. C. or D. C. line current to D. C. at just the right voltage
for your lamp without the use of rheostats. Automatically adjusts
its output to the needs of the arc at all times and cannot be burned
out. Gives a perfect change-over with two lamps and plenty of
current for dark films. Order NOW ! ! !
USED BY THE BETTER M. P. THEATRES— COSTS LEAST TO RUN!
ALL MAKES M. P. PROJECTORS and PARTS
THE NEW HALLBERG ADJUSTABLE A.C. ECONOMIZER
IMPORTED and DOMESTIC GUARANTEED CARBONS
GUNDLACH, B. & L. and IMPORTED LENSES and CONDENSERS
CDl^u,^^^,^^ adp /■vimtd/'m i cd feeds your arc lamp automatically
OJT ILlLiUVJKj /\I\.V* vA-JIN 1 I\.VyJ_il_illl\. SAVES CARBONS, CURRENT and TIME
Tur CII C1VTT I TCLICD flashes the number of vacant seats during the show by an
1 rin OI LUiN 1 UoilLK electric illuminated number ($4.00 @). one required for each
USHER.
SCREENS OF ALL KINDS AND SURFACES TO SUIT EVERYBODY
TICKETS— CHOPPERS— BOXES AND HOLDERS, ETC.
FILM CEMENT— FILM WASH— FILM MENDERS AND CLEANERS
ASBESTOS COVERED CABLE— LUGS— OIL— GRAPHITE— GREASE, ETC.
PYRENE AND OTHER FIRE EXTINGUISHERS-AXES— POLES AND SUPPLIES
FIRE PROOF REWINDERS WITH MAGAZINES— CUT YOUR INSURANCE
HALLBERG CARBON SAVER $1.50 EACH— SAVES 20% ON YOUR CARBON BILL
PRIVATE ELECTRIC LIGHT PLANTS— CUT CURRENT BILLS
"MAZDA" INCANDESCENT LAMPS— ALL SIZES AND STYLES.
HALLBERG'S "M. P. ELECTRICITY" BOOK, $2.50. RICHARDSON'S "OPERATOR'S HANDBOOK," $4.00.
J. H. HALLBERG, "fi!? 7th Avenue at 49th St., NEW YORK
March 17, 1917
THE MOVING PICTURE WORLD
1843
Advertise Your Film Attractions
WITH
Deagan Electric Una-fon
In Banner Bearing Automobile
It is the greatest business booster, crowd getter and musical attraction
in the world.
The Una-Fon pays for itself in added box office receipts within a few
days. It will make everybody in town talk about YOUR theatre.
It can be heard four blocks.
Fits loose in tonneau of any car.
Your regular pianist plays it.
All piano music can be played on it.
Tone quality is gloriously rich, brilliant,
clear and exhilarating.
It lasts a lifetime and is
Always in tune and impervious to climatic
conditions
Expressions box with pedal controlled
shutters may be added at any time, or
Una-Fon may be connected to and played
from organ manual, making it a superb
pit attraction — two instruments in one.
J. C. DEAGAN
Musical Bells, Inc.
1776 Berteau Avenue
Chicago, 111.
'LOUD
Una-Fon No. 2310. Three octaves chromatic. 31 inches wide, 36 inches
high, 10 inches deep; weight, 125 pounds. PRICE, $270.00.
TRIAL OFFER COUPON
J. C. DEAGAN :
Tou may ship me Una-Fon No. 2310, to apply on which I enclose a deposit of
twenty-five dollars, as evidence of good faith. Price, $270.00. Terms — This Dna-Fon
is to be shipped to me subject to two days' trial and service in my own business either
for street or pit use. .
I agree to use it conscientiously and have a, pianist play it. If after trial I
decide to keep it, I will let express agent forward the balance of the price COD.
If for any reason whatsoever I decide not to keep it. I will return it to you charges
prepaid and you are then at once to return my deposit in full.
Name
i Express
Street
Freight
City State
1844
THE MOVING PICTURE WORLD
March 17, 1917
"SEVENTEEN YEARS OF KNOWING HOW"
What Is Your Answer?
ARE YOU GOING TO ACCEPT
PROJECTION TROUBLES
AS NECESSARY EVILS
OR
ARE YOU GOING TO BE ONE OF THE
GREAT MAJORITY OF EXHIBITORS WHO USE
POWERS
CAMERAGRAPH
WRITE FOR THE NAME OF OUR DEALER IN YOUR TERRITORY
ASK HIM TO SHOW YOU
OUR INTERMITTENT MOVEMENT
OUR LOOP SETTER
OUR TAKE-UP
THESE EXCLUSIVE DEVICES WERE DESIGNED
TO ELIMINATE YOUR TROUBLES
CATALOG "G" MAILED UPON REQUEST
NICHOLAS POWER COMPANY
NINETY GOLD STREET NEW YORK
fol. 31, No. 12
March 24, 1917
Price 15 Cents
"»wyAy^AyAyAyA3&sas»s^^«E5E3^
BWiWHSH
— —■ i in — — — — —i
Post Office Box 226
Madison Square Station
NEW YORK
17 Madison Avenue
Telephone Madison Square 3f 10
1S-J6 THE MOVING PICTURE WORLD March 24, 1913
The Benjamin Chapin
Lincoln Cycle is not
simply one big feature;
it is a series, or cycle,
of great features.
The Benjamin Chapin Studios and Executive Offices:
Ridtjefield Park, N.J. Tel.: Hackensack 583
March 24, 1917
THE MOVING PICTURE WORLD
1847
jgflSO-N'
55 AN AY
»»♦♦■
^CRossfS
•»<#
• *.<*•■
Section of crowds besieging McVicker's theatre, Chicago, to see Max Linder in "Max Comes Across."
IN/I AX
DON'T MISS
L-IIM
Second American-Made Comedy
"Max Wants a Divorce"
His first comedy, "Max Comes Across," is making the hit of the year.
It is packing every theatre playing it. Here is just a sample of what all
the exhibitors think: ;
Rochester, Minn., March 1, 1917.
Mr. George K. Spoor,
President Essanay Film Mfg. Company,
Chicago, 111.
Max Linder in ' 'Max Comes Across1 ' positively a knockout.
Played to capacity today. Audience absolutely in convulsion.
Will have to have an ambulance corps for next release.
Beyerstedt Bros.
Garden Theatre.
Trademark
Reg. U. 8. P»t. 1907
GEORGE K. SPOOR, PRESIDENT
1333 Argyle St., Chicago
Trademark
Keg. V. 8. Pat. 1M7
1848
THE MOVING PICTURE WORLD
March 24, 1917
Read these Pastes
Every Week for
Your Own {Bene-
fit and Profit
mmrml
VOL l
UNIVERSAL FILM MFG. CO., Carl Laemmle, Pres.
"The Largest I
A Serial Sensation!
"The Voice on the Wire"--the Univer-
sale Latest and Greatest Serial
a Huge Success
SELDOM in the history of films has a serial been accorded
the splendid appreciation that has marked the showing of
the first episode of "The Voice on the Wire." From thea-
tres all over the country come enthusiastic reports of the
genuine ovation given to this remarkable screen drama. Based
on the popular novel of the same name, written by the
brilliant author, Eustace Hale Ball, this lavish produc-
tion marks a new era in serials. Directed by Stuart
Paton, who so successfully produced that remarkable Broadway
sensation, the Universal's nlmization of Jules Verne's "20,000
Leagues Under the Sea," "The Voice on the Wire" is a genuine
novelty, crowded with action, imbued with an air and atmosphere
of mystery, and carrying through to the end a love story that
fascinates all who see it. The leading male role is in the capable
hands of Ben Wilson, the popular Universal star, whose
vigorous and energetic methods have won him admirers by
the million. Opposite, in a charming and sympathetic role,
is beautiful Neva Gerber, the young Universal film star, who
has achieved a large following by the brilliance of her acting
and her gracious and captivating manner. Closely following
the huge success of the first release, bookings have been
pouring in to all of the 73 Universal Exchanges, and again
the mighty Universal has demonstrated that in the matter
of serials, as well as in all other lines, it has no real com-
petition. Exhibitors who want a consistent crowd-getter
should write or wire their nearest Universal Exchange for
booking or reservation on "The Voice on the Wire," with-
out delay.
A Screen Innovation
"The Perils of the Secret Service,"
the Universal's Remarkable Series
of Dramas, Gratifies Exhibitors
Kingsley Benedict.
ALWAYS in the lead in the matter of catering to the
Exhibitor's needs, the Universal again scores a de-
cided hit with its remarkable series of eight two-
reel dramas, released under the general title of
"The Perils of the Secret Service." These two act plays,
each complete in itself, are screen adaptations of the
famous and popular stories published under the name
of "Yorke Norroy — Diplomatic Agent." Their author,
George Bronson Howard, is one of America's best-known and most
widely read novelists, and the stories in their printed form have been
eagerly read and enjoyed by millions. Moving picture lovers who
have read these fascinating stories may be sure of a real treat when
they see the pictures, for the direction was personally made by Mr.
Howard. The resources of the mighty Universal at Universal City,
California, were placed at Mr. Howard's disposal, and the produc-
tions are markedly lavish for short subjects. The opportunity is
afforded Exhibitors who do not care to book or show serial photo-
plays, to give their patrons this supreme novelty for eight straight
weeks, with the assurance that the stories, being complete in each
two-reel release, they will miss no connecting link from episode to
episode. Kingsley Benedict, the popular Uni-
versal star, plays the lead, a remarkable charac-
ter, that of an internationally famous secret ser-
vice operative. The leading woman is different
in each release, and the various parts are as-
signed to eight of the Universal's cleverest woman
stars. Universal Exchanges report heavy book-
ings on "The Perils of the Secret Service," which
proves that Exhibitors are quick to appreciate
the efforts of the Universal on their behalf.
THERE WITH
A PUNCH
Universal Comedies— Nestor—
L-KO and Joker— Have Es-
tablished a New Stand-
ard in Screen Fun
POPULAR WITH EVERY FAN
I~> VERY week in thousands of thea-
\ tres throughout the country mill-
_y ions of film fans revel in the de-
lightful entertainments afforded
by Universal Comedies. They keenly
enjoy Eddie Lyons, Lee Moran and
dainty Edith Roberts in the refined
comedies of the Nestor brand; they
laugh till the tears come at the antics of Phil
Dunham, Fatty Voss and the big group of L-KO
comedians; and they have spasms of delight
whenever Gale Henry, William Franey and that
Gale Henry and Wm. Franey
in Joker Comedies.
merry Joker bunch appear on the screen. Uni-
versal Comedies are different from all other
brands of film fun. They are never coarse, never
suggestive, never vulgar. If of the slap-stick
variety, there is reason — reasons of fun— for the
horse play. It is more common to see the high-
est type of burlesque and travesty in Universal
Comedies than any other kind of humor, and that
this fact is appreciated by the moving picture pa-
trons is evidenced by the constantly increasing
number of bookings reported by the 73 Universal
Exchanges. Universal Comedies are released on
the regular Universal Program, but they may be
booked through any Universal Exchange' sepa-
rately, if desired.
For further details of the Universal Program see the Moving Picture Weekly.
March 24, 1917
'J11F. MOVINC PICTURE WCRLD
1849
Sultetin
The FILM NEWS
Printed here will
Lead any Exhibitor
to Sure Success
tyzturing Concern in the Universe."
1600 Broadway, NEW YORK
No. 2
THE UNIVERSAL PROGRAM
Twenty-nine Reels of Superior Screen Enter-
tainment Every Week-Greater Quantity and
Quality than in all Competition Combined
SPECIALS ON the UNIVERSAL PROGRAM
are listed below. They include all such novel features as appeal to the
Exhibitor who shows an "open" programme. They are thus arranged to giv
in opportunity to see at a glance t lie Universal's wonderful array of specialtie
him ai. >.
and distinct novelties that will add lustre to any sort of program he cares to offer
his patrons.
SPECIAL RELEASES ON THE UNIVERSAL PROGRAM
FOR THE WEEK OF APRIL 2nd, 1917
RED FEATHER— "THE BRONZE BRIDE" (Five-Reel Drama)— Claire McDowell,
Charles Mailles and Eddie Polo.
NESTOR— "MIXED MATRIMONY" (One-Reel Comedy)— Eddie Lyons, Lee Moran
and Edith Roberts.
LAEMMLE— "THE STAR WITNESS" (Two-Reel Human Interest Drama)— Lee Hill,
Lena Baskett and Elizabeth Janes.
L-KO— "NABBING A NOBLE" (One-Reel Comedy)— Phil Dunham.
IMP— "THE PERILS OF THE SECRET SERVICE"— No. 5, "THE MAN IN THE
TRUNK" (Two Reels)— Kingsley Benedict.
UNIVERSAL SCREEN MAGAZINE— Issue No. 13.
JOKER— "A BOOB FOR LUCK" (One-Reel Comedy)— William Franey and Gale Henry.
POWERS— "PHOOL PHAN PHILMS" (Comedy Cartoon), and Educational (title
not decided) — Split Reel.
L-KO— "CROOKS AND CROCODILES" (One-Reel Comedy)— Fatty Voss.
REGULAR RELEASES on the UNIVERSAL PROGRAM
may also be booked separately. They are the highest standard of short sub-
jects in the world. Great stories and great stars under the ablest direction
are the basic foundation of the marvelous dramatic releases listed below. When-
ever you see a Universal three-reel subject, you may rest assured that it has all the
punch of the average five-reeler ; a two-reel Universal subject has the power of
the average three, and the Universal one-reel subject is in a class by itself.
REGULAR RELEASES ON THE UNIVERSAL PROGRAM
FOR THE WEEK OF APRIL 2nd, 1917
GOLD SEAL— "THE MAGPIE" (Three-Reel Drama)— Tina Marshall.
VICTOR— "THE $1,000 DROP" (One-Reel Comedy)— Eileen Sedgwick, Ralph McComas
and Milton Sims.
UNIVERSAL ANIMATED WEEKLY— Weekly No. 66.
VICTOR— "SOMEBODY LIED" (Two-Reel Comedy-Drama)— Priscilla Dean and
Harry Carter.
POWERS— "HAGENBECK'S WILD ANIMALS" (One-Reel Educational).
BIG U— "THE DAWN OF DECENCY" (One-Reel Drama).
VICTOR— "PLEASE BE MY WIFE" (One-Reel Comedy)— Bob Leonard.
BISON-'THE BURNING SILENCE" (Two-Reel Western Drama)-George Pearce,
Jane Bernoudy.
LAEMMLE— "THE BLUE PRINT MYSTERY" (One-Reel Drama)-King Baggot.
BIG U— "THE TERRORS OF WAR" (Two-Reel War Drama)-Grace Cunard.
' The most successful Exhibitors in the world today are those who book and show the complete Uni-
\ versal Program of twenty-nine reels. The two lists given above, when combined, constitute the
! complete Universal Program. Write your nearest Universal Exchange for full particulars today.
SCORES ANOTHER BEAT
Presidential Inauguration First Shown
In Leading Broadway Theaters by
Universal Animated Weekly
PROVEN BY MANAGER'S STATEMENT
RUNNING true to form the great,
unequalled Universal Animated
Weekly scored another beat over
all competitors by showing the
first moving pictures of the official cercn
attendant upon the ion of I'r.
Wilson, at Washington, D. ('.. Monday, .March
5, in all leading Broadway, New York thea-
tres. Every week since its inception the Uni-
versal Animated
Weekly has
"been first on
the screen with
moving pictures
of t h e world's
1 e a d i ng news
event s." I n
this latest great
scoop the re-
sources and fa-
cilities of the
Animated were
again proven
more effective than those of its competitors.
Proof positive of the statement mtfde here may
be obtained from statements of the managers of
the house where the inauguration picture was
shown. (Names on request.) Shown on the reg-
ular Universal Program, the Animated may also
be booked separately from any Universal Ex-
change or the UNIVERSAL ANIMA1 ED
WEEKLY, 1600 Broadway, New Y'ork.
NOW--RELEASeFeVERY WEEK
Universal Screen Magazine Released
Weekly to Meet Overwhelming
Popular Demand
ORIGINALLY planned for an every
other week release, the Universal
Screen Magazine is now released
weekly to meet the demand of
Exhibitors and their patrons. Including
as it does subjects that are of interest
to every man, woman and child, it is not
strange that this remarkable one-reel
became a notable feature for any program imme-
WiUie Hopkins Animated Sculpture
Universal Screen Magazine.
diately upon its first release. It is to the great
popular magazines what the Animated Weekly
is to a great newspaper, and its appeal is equally
wide. The Exhibitor who is looking for a dis-
tinct and popular novelty in a short subject
should get in touch with his nearest Universal
Exchange at once and get full particulars about
this screen favorite. Book now before your com-
petitor beats you to it, either through your
Exchange or direct from the UNIVERSAL
SCREEN MAGAZINE, 1600 Broadway, New York.
If you are not on the mailing list of the Moving Picture Weekly — GET ON!
1850
THE MOVING PICTURE WORLD
March 24, 1917
i-&'3>
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la^-ll v
RED FEATHER (''TV /°
PHOTO PLW5 VreJen4:
UADDy ODCy
ZfeFlGUTINQ
GC2INGO
BASED ON THE FAMOU9
"PED y^UNDEPXMSTORIES
BY THE CELEBRATED NOVELIST
MENRy W. PHILLIPS.
DIRECTED By FRED.KELSEy
BOOK THROUGH AMY
UN1VER-TAU.
EXCHANGE
II
;- RED
FEATHER
PHOTOPLAYr
JE
m
$&?
wm
March 24, 1917
THE MOVING PICTURE WORLD
jgSXR&v-
.200323©
DIDD
PHOTOPtAYC unci
Current Release
VIOLET MERSEREAU
IN
"Susan's Gentleman"
A Delightful Story of a Bowery Waif and the
Surprising Effect of a London Inheritance
Directed by EDWIN STEVENS
u
Hell Morgan's Girl"
Purchased Outright by
BLUEBIRD PHOTOPLAYS, Inc.
In other- advertisements we have announced the purchase of all State
Rights for America on "HELL MORGAN'S GIRL," by Bluebird Photo Plays
(Inc.). Shrewd exhibitors who have witnessed its presentation pronounce it
one of the most unusual and remarkable screen productions of the decade, with
a Box Office value that compels the attention of all who seek large and certain
financial rewards. No salesmanship is required with those who view the
production. See it at your nearest Bluebird Exchange, or Bluebird Photo
Plays (Inc.), New York City.
"The Eagle's Wings
"THE EAGLE'S WINGS"— the tremendous BLUEBIRD preparedness drama of
the hour, has the backing of the entire 1,500 Chapters of the Daughters of the
American Revolution, represented in almost every city and town throughout
the United States. This backing was won on the merits of the production and
means more than all the Sales talk we could write for a month of Sundays.
In 5 reels it tells a brilliant story of unusual dramatic power, with a suspense
and action guaranteed to grip any audience, while affording magnificent enter-
tainment in every foot of the picture. It is a repeater and should be booked
for from 3 to 7 days. Book thru your nearest BLUEBIRD EXCHANGE or
BLUEBIRD PHOTO PLAYS (INC.), 1600 Broadway, New York City.
In Answering Advertisements, Please Mention the MOVING PICTURE WORLD.
1852
THE MOVING PICTURE WORLD
March 24, 1917
C5o^^nj^^d^s
ADVISORY BOARD
SAMUEL GOLDFISH
Chairman
EDGAR SELWYN
IRVIN S. COBB
ARTHUR HOPKINS
MARGARET MAYO
ROI COOPER MEGRUE
ARCHIBALD SELWYN
CROSBY GAIGE
The Value of Being
Somebody Instead
of Nobody
GOLDWYN'S partners are all men
of big achievements in stage and
screen production. Their careers have
been marked by ability, stability and
business honor. They have now set out
to build a new kind of motion picture
company and a vastly improved type
of productions.
Goldwyn's stars are the greatest artists
of this day and generation — Mae Marsh,
Mary Garden, Maxine Elliott, Jane Cowl
and Madge Kennedy. There is magic
in their names.
The Goldwyn organization and its stars
are not persons to whom small accom-
plishments appeal. In pictures, as in
life itself, it is the Somebodies who
achieve the big things, who possess the
highest values, who attract the greatest
followings.
Behind its stars, in plays by the world's
ablest authors, Goldwyn inaugurates a
tremendous advertising and publicity
campaign covering the entire world.
And, of still greater importance, Gold-
wyn has devised methods of exhibitor
co-operation and service that have never
before been attempted in the picture
industry.
Corp 3wrt ion
16 East 42d Street, New York City
Telephone: Vanderbilt 11
In Anrwerln* Advertisements. Please Mention the MOVING PICTURE WORLD.
March 24, 1917
THE MOVING PICTURE WORLD
1853
;-■— _-r-.3---«=»— ,
Madge
Rbnnedy
She has youth, freshness and beauty.
Her smile has won the friendship of
a nation. She is the finest and ablest
farce comedienne in the entire world
of the theatre and is to be starred
exclusively in Goldwyn Pictures.
These are some of the things the
critics have said about Miss Kennedy:
CLEVELAND PLAIN
DEALER: Goldwyn can well af-
I ford to announce Madge Kennedy
as "the girl who makes friends."
JACKSON, MICH., PATRIOT:
Madge Kennedy is a noteworthy
addition to the Goldwyn collec-
1 tion of stars.
BOSTON JOURNAL: Madge
Kennedy has had the most sensa-
tional success of any of the
1 younger actresses. ... If there
is anyone quite like her we know
three managers who will give a
fortune for her services. . . .
Madge Kennedy is matchless..
CHICAGO EXAMINER: All
hail Madge Kennedy of Goldwyn
Pictures. She is the greatest
popular favorite among come-
diennes and the only one of her
type.
PHILADELPHIA LEDGER:
And now Goldwyn has captured
Madge Kennedy, a star of im-
mense appeal and nation-wide
popularity. Who next?
SAN FRANCISCO EXAM-
INER: Madge Kennedy is a Cali-
fornia native daughter and the
ranking comedienne of the Amer-
ican stage.
N. Y. MORNING TELE-
GRAPH: Goldwyn has robbed
the stage of another great favor-
ite by signing Madge Kennedy.
ROCKY MOUNTAIN NEWS:
Goldwyn is fortunate in signing
Madge Kennedy. . . . No other
comedienne can touch her.
NEW YORK WORLD: Madge
Kennedy is considered the best
farce actress in America.
ATLANTA AMERICAN:
Madge Kennedy has been starred
in "Over Night," "Little Miss
Brown," "Twin Beds" and 'Fair
and Warmer" — the last two being
America's greatest farces.
In every Exchange Zone on the motion picture map this new
star has been welcomed by the great newspapers and the public
Pictures
Corporation
16 EAST 42D ST., NEW YORK CITY
Telephone: Vanderbilt 11
In Answering Advertisements, Please Mention the MOVING PICTURE WORLD.
1854
THE MOVING PICTURE WORLD
March 24, 1917
HALL CAINE
Jkc Author of
THE DEEMSTER,
The Christian
The Eternal Zity,
The Woman thou
gavestroe etc.-
9 reels qf~
thrilling' production which
will compd thz
enthusiasm and admiration of
The Worldjs
Theatre -{ping Public
J Frank Brockliss
of London Engl, announces
that he exclusively con trolls the
worlds tigbtsQJnUed States excepted)
of the film interpretation of
HALL CAINE S
stupendous drama
A
fc
DERWENT HALL CAINE
in the great
romantic role of
DAN MYLREA
:::-■:::;::»:::
■ : .. ■ i ■ .
WILL
FOREIGN BUYERS
KINDLY
Communicate immediately witli
JFrank Brockliss
T^wVork Office -
7X9 aeventn Ave., NewYorK
RoonxlOZ » Thone!Bryant &!$(>
r
HAROLD LOCKWOOD
and MAY ALLISON
in theMetro wonderplay deluxe
HIDDEN CHILDREN
rive Acts of strength, tea uty and
^romance. Contrived and directed by
Oscar Apf el from the sublime story iy
Robert W Chambers
oAmerica's greatest writer
:.?<"■»'
J
Exhibitors \
^ making"
k money
•x
0*»
^
\\fo.Christy Cabanne's master serial
of genuine thrills
Great Secret
« . « | /•/•« r Story by Fred, de Cresac
with the box oriice magnets
FRANCIS X. BUSHMANand BEVERLY BAYNE
IVhat more need we add?
Traduced by SERIAL Producing" Co. presented by QUALITY Pictures Cbrpn
OOK
THROUGH
METRO e
O Cut£ -y ourv ComiAxLb O
4- UNIFORMLY GOOD-.
rf&Zj>.
DBfl®Dl?H§lSIlM,u'
ARE YOU EXHIBITING a brand of comedies you CAN DEPEND
UPON to satisfy your patrons and show pleasing profits? Or are you
gambling with your box-office receipts, booking comedies that are some-
times money-makers, sometimes money-losers, and often indifferent — COMMONPLACE!
CHRISTIE COMEDIES
are UNIFORMLY GOOD COMEDIES because their merit is not due to CHANCE
but to the fact that they are produced by successful, experienced comedy stars and
directors.
Last week's issue of this magazine contains a list of independent exchanges from
whom you can obtain CHRISTIE COMEDIES. Start running CHRISTIE
COMEDIES this week — book the latest release —
"SAUCE FOR
THE GOOSE"
Open Market Release for
Week of March 19th.
An original plot, with real action, real
acting and real comedy, featuring
Betty Compson and Neal Burns
CHRISTIE FILM CO
BETTY COMPJON
"NEAL BURNS |
^J-
AL.E.CnRISTIE. DIRECTOR GENERAL **m
SUNSET BLVD^GOWER^ «
LOS ANGELES • C/XLIFORNIA.^
Coming Releases —
''CLOTHES AND THE MAN"
"SUSPENDED SENTENCE"
In Answering Advertisements, Please Mention the MOVING PICTURE WORLD.
1856
T3
THE MOVING PICTURE WORLD
March 24, 1917
«++*>,
)lSjUdures^
paramount ^idurek
are the kind of pictures that
will build a reputation for^You
Pauline Frederick in "Sapho"
Thousands of Paramount exhibitors requested a production of Alphonse Daudet's famous story— as
only Pauline Frederick could interpret it. "Sapho"— although arranged to avoid the objectionable and
emphasize the human element of the story— gives Pauline Frederick an exceptional opportunity to dis-
play her great dramatic power, and is another Famous Players contribution to photoplay history.
I
V
Wallace Reid and Myrtle Stedman
in "The Prison Without Walls"
is a thrilling prison reform story, written from the story by Robert Emmett MacAlarney, well known
to magazine readers, and prepared for the screen by the novelist, Beulah Marie Dix.
There is real punch to this exceptional story in the form of three "knock down and drag out" fights.
This production has the usual Lasky perfection of detail and presentation.
How many Paramount Days
are you going
to h
ave
\*S FOUR EIGHTY FIVE. IV FIFTH AVENUE V—' HI FORTY FIRST ST.
NEW YORK, N.Y.
Controlled by FAMOUS PLAYERS-LAS KY CORPORATION
Member of National Association Motion Picture Industry
In Answering Advertisements, Please Mention the MOVING PICTURE WORLD.
March 24, 1917
THE MOVING PICTURE WORLD
1858
THE MOVING PICTURE WORLD
March 24, 1917
NEW YORK TELEGRAPH said:
"The production is a genuine credit to Mary
Pickford, Maurice Tourneur and its authors,
and the work of a well-chosen cast also de-
serves comment. The lavish settings, fine pho-
tography, lighting and tinting effects, com-
bined with a story that is novel, full of humor
and pathos and subtly instructive, make it one
of Mary Pickford's best — perhaps the most
satisfactory picture, every detail considered,
in which she has ever appeared."
NEW YORK HERALD said:
". . . Needless to say, Gwen is a typical
'Little Mary' role, giving every opportunity
for the Pickford pout, smiles, curls and cute
mannerisms. Miss Pickford's playing of the
appealing role has much charm, and the Art-
craft Film Corporation evidently spared no
pains to give it an artistic production."
NEW YORK EVENING SUN said:
"'Little Mary' Pickford is pre-eminently
qualified to interpret sympathetically the woes
of 'A Poor Little Rich Girl,' and she did so
to the entire satisfaction of her most ardent
admirers yesterday at the Strand.
"The settings for the photoplay are elabor-
ate. There are many amusing moments of
real comedy in the picture. There seems to
be no limit to the illusion of extreme youth
which Miss Pickford is capable of producing
and the 'Poor Little Rich Girl' no doubt will
be better liked than any of Mary Pickford's
recent pictures."
NEW YORK TIMES said:
"The fact that Mary Pickford acted the title
role in the 'Poor Little Rich Girl' ' added to
the interest of the translation into movie form
of one of the most imaginative plays the
American stage has produced."
AETCBAFT PICTURES CORPORATION
729 Seventh Ave. NewYork Ciiy
March 24, 1917
THE MOVING PICTURE WORLD
n :
1859
<%Jfer.
A*ts
dim
1917
SUN MOOT T
& J?il£LJ91 7
More than eighty of Amer-
ica's Biggest Theatres, includ-
ing the Strand Theatre in New
York, will show George M.
Cohan in "Broadway Jones"
for a week or more, com-
mencing March 26th.
WHEN WILL YOU
SHOW IT?
AT
5
0
7
26)2726293061
ThePelease Date For The
GeorgeM.Cohan
Production of
AETCBAFT PICTURES <XM2P0B£riQN
729 Seventh Ave, NewYorkCitv
1860
THE MOVING PICTURE WORLD
March 24, 1917
«**"""—=
LEWI* J.*EIZNICK
NEW YORK CITY
FRANK H4LL
NEW JERSEY
JOHN II
N. H.
BO$TON
THE 9IX MOfT IMPORTANT FACTOR*
J/V THEI& OMAfM* OF
IVAN ABRAMfON'S EIGHT
AND BACKED THEIR COMBINED OPINION*
LEWI* J. *ELZN BCK mr yorh city
GLOBE FEATURE EIIW«> tSSZ**
CIVILIZATION m***jm*r
WHIR lUMMrORY
:%M&;jMM-W^5f\ i^l^l&Ni* J^ll". N .Y. C •
March 24, 1917
THE MOVING PICTURE WORLD
1861
JO*.M.GAITE$
PHILADELPHIA PA.
WHLEAM ttlVEIt*
MISSOUI
IN THE INDEPENDENT FIELD
KUNMiY
MICH.
GORDON
DIF^fll
ACW DRAMATIC 3RECTACE
BY PURCHASING THE TOUOWI/VO TERRITORY
JOHN H.MINMCY mkhigan
fONTANA u%m$&\&. pzn/vsylvawa
WILLIAM $EIVER$ «.»«,«,
NOW f till NO ADDMSS
m
HENRY J. BROCK president
1862
THE MOVING PICTURE WORLD
March 24, 1917
WEAVING
INPIAN
Blankets
f?WED|^H-
GYMNASTICS
MUTUAL
"O Boy, It's a
Goat-Getter"
Didja ever have a pernickety cuss
switch up to your box-office and say,
"I declare to goodness, I'd come real
often if you had a little variety"?
Didja?
And didja ever stop to consider that with
Gaumont Single-Reels you get that much-
hankered-after variety, that "something doing
all the time, good peepul" that makes a country
fair a hum-dinger of an entertainment?
If you didn't, we don't ask, "Why didn'tja?" We
merely follow the bubbles to the surface and stick
our head out of the water long enough to remark,
"For a goat-getter when the crab sidles up, just
spring a Gaumont Single-Reel going on inside."
You deport his money and put it to work for you —
and you get him to come back.
Gaze along the side lines at "Reel Life" No. 48.
Angels could do no more.
6acin>ont Co
FLUSHING. N. Y.
§GaCm)out>
WINTER SPORTS
)N FLORIDA
THE PULMQTOR- $
A MACHINE FOR '•<**
ARTIFICIAL RES-
PIRATION.
THE FAMOUS
HERALD
CLOCK ^
<Z%Cp£V
" Wfcal/ Goiiuj Ok livTke Mutual"
WEEKLY NEWS OF THE MUTUAL FILM CORPORATION AND ITS EXCHANGES
MARCH 24, 1917
JACKIE SAUNDERS
TO BE STARRED IN SIX
MUTUAL PICTURES
A SERIES of six five-part Mutual Pic-
tures, starring Jackie Saunders, will
be released by the Mutual Film Corpora-
tion beginning March 26. This new series
will be presented by E. D. Horkheimer.
Miss Saunders is known to photoplay fans
everywhere and has been starred in count-
less productions. She has a tremendous
following and is winning new admirers
with each new release.
"Sunny Jane" the First.
"Sunny Jane" is the title of the first of
the new Jackie Saunders series of Mutual
Pictures. It is in five reels. It tells a
clean, wholesome little story that should
interest every photoplay patron. It has
plenty of thrills, plenty of action, a lot of
excellent acting and photography that is
all that cs n be desired. It is a drama of
every-day life.
Dramas of Lighter Type.
"The Checkmate" and "The Wild Cat"
are two of the next offerings of this new
series. They, too, are dramas of the
lighter type. They are cheerful, sprightly
and snappy. They display to advantage
the graces of Miss Saunders. The three
other releases of the Jackie Saunders
series will be announced shortly. All of
them are to be feature offerings of the
highest class. All of them will be suit-
able for showing in the highest class the-
aters in America. Reservations for the
entire Jackie Saunders series of Mutual
Pictures can be made now at Mutual Ex-
changes. Prices, press matter, posters,
publicity helps, etc., will be cheerfully
supplied by any Mutual Exchange.
Circulation of the
Blood Shown In Film
Reel Life No. 46, released through Mu-
tual Exchanges the week of March 11,
offers exhibitors of the country an un-
usual opportunity for attracting the so-
called "high brows" to their theatres.
That issue of the Mutual magazine con-
tains a bit of film showing the actual cir-
culation of blood in the human body. It
is most unusual — a positively marvelous
bit of motion photography. Exhibitors, by
playing it up. can attract patrons who
never ordinarily attend a motion picture
theatre.
Good old-fashioned "back home" at-
mosphere abounds in the next Mary
Miles Minter offering through Mutual
Exchanges. "Environment" is its title.
It is a New England romance that will
set all your patrons to talking. April 9 is
Ihe tentative date of its release. Make res-
ervations now at any Mutual Exchange.
7|'ll!llll!!l!llllllllllll[:i!!l!IIIIII!llllllilllllllIllllllli
| Mutual Star Productions |
For March
Week Beginning March 5th.
H Title. Lead.
jl The Girl From Rector's g
H Ruth MacTammany g
lp Week Beginning March 12th.
fj My Fighting Gentleman |j
jj William Russell g
Week Beginning March 19th.
{j The Painted Lie Crane Wilbur g
Week Beginning March 26th.
g Motherhood Marjorie Rambeau ||
[j Sunny Jane Jackie Saunders B
•^. /: .'.,;.. .:: ..;. .: .,. ■;. ■;!,,. . ,::,./::ii!... :n. ::i:..:;.;:. i:;::....: ii.: .::; :/::^
ANN MURDOCK AT WORK
IN "THE OUTCAST"
FOR EMPIRE-MUTUAL
Modern, perfectly equipped studios of
the newly organized Empire All-Star Cor-
poration, formed by John R. Freuler, pres-
ident of the Mutual, and Alf Hayman of
the Charles Frohman organization, to
present the successes of Charles Frohman
in motion pictures, for release through
Mutual Exchanges, have been opened at
Glendale, L. I. Floor space sufficiently
ample to accommodate twelve big sets at
one time, marks the new studios as among
the largest in the country. There are
dozens of elaborate dressing rooms for
the principal players and other quarters
sufficiently large to accommodate two hun-
dred or 'more supernumeraries. Every
modern bit of apparatus and paraphernalia
that will tend to improve the making of
the films has been installed and a large
and remarkably competent technical staff
has been assembled. Frank Beresford,
who was a prominent member of the
Maude Adams Company for several sea-
sons, is technical director and studio man-
ager. Arthur Englander, who has spent
some sixteen years in theatrical work, is
Chief scene artist. Arthur Peck, of the
staff of the Metropolitan Opera House
for live years, is in charge of the erection
of stage settings, and Harry Redmond,
for ten years building electrician of the
Metropolitan, is the electrical engineer of
Empire All-Star. Miss Ann Murdock, the
first of the Frohman stars to appear in
Empire productions, is already at work in
the Glendale plant on "The Outcast," one
(>f the big Frohman successes, from the
pen of Hubert Henry Davis, who wrote
"Cousin Kate" and "The Mollusc."
Many exhibitors have already made
reservations at Mutual Exchanges for the
entire series of Ann Murdock Empire-
Mutual Pictures.
"THE PAINTED LIE"
WITH CRANE WILBUR
STARTS NEW SERIES
THIS week the Mutual Film Corpora-
tion releases the first of the Crane
Wilbur series of Horsley-Mutual Pictures.
"The Painted Lie" is the title of the first
production. It is in five acts. It is re-
leased the week of March 19. In it Mr.
Wilbur has some splendid chances for the
display of his abilities. An all-star sup-
porting cast assists the star.
Six Five-Reel Productions.
In all there will be six productions in
the Crane Wilbur series. Each will be
five reels in length. Each will present the
star in a different sort of story. "The
Single Code" is one of the next releases
in the series. "Love Everlasting" will
follow it. "The Eye of Envy" is now in
production. Assisting Mr. Wilbur in the
staging of these photoplays is Harrish
Ingraham, who is widely known for his
abilities as a director. Bookings on the
Crane Wilbur series of Horsley-Mutual
Pictures can be made now at any Mutual
Exchange.
New Helen Holmes
Serial in Demand
Exhibitors everywhere have already be-
•41m to clamor for the new Helen Holmes
chapterplay. "The Railroad Raiders." This
is the new photo-novel of railroad life
which is being made at the studios of the
Signal Film Corporation. It is complete
in fifteen chapters. Frank Hamilton
Spearman, one of America's foremost au-
thors of railroad novels, is writing the
fiction version. A nation-wide campaign
of advertising is informing the public
through the biggest newspapers of the
country of the new serial. Exhibitors
limning the picture are sure to profit. In
fact from present indications "The Rail-
road Raiders" should break all previous
box office records for Helen Holmes suc-
cesses. Reservations can be made now
at Mutual Exchanges. April 9 is the re-
lease date of the first chapter.
"Jimmie Dale" Mystery
Featurettes Ready
"The Grey Seal" is the title of the first
of the new series of Mutual Featurettes
entitled "Jimmie Dale, Alias the Grey
Seal." The stories are crammed with
action, suspense, mystery and romance.
They have been widely advertised but
have never before been released. Exhibi-
tors who have- seen the first two or three
are agreed that they are going to "go like
wildfire." E. K. Lincoln is the star. March
23 is the release date of the first Jimmie
Dale Featurette.
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BEkiiiMifa
In A Series' of Six, Five-Act
MUTUAL PICTURES
A new series of photodramas featuring
Crane Wilbur will be released through the
exchanges of the Mutual Film Corporation, be-
ginning March 19th. This series comprises
six productions written especially for CRANE
WILBUK and produced by David Horsley.
Each production will be in five acts. The
first two subjects of the series are:
\.(SXe Painted Lie (Rd«^Maicki9*)
2.Ue Single (bde
The titles and release dates of the additional
four subjects that complete the series, will be
announced later. These productions will be
released at regular intervals through Mutual
Exchanges everywhere.
For complete details wire or write
your nearest Mutual Exchange at once.
rroducedby Visbibuted by
Davi d Horsley Mutual Film Corporation
3
MUTUA
qJWTUAE FILM CORPORATION
CHARLIE
CHAPLIN
In theMestMUTUM-CMPffl Speed
"<5L CURE
ft
Ulurtratingone instance in wAich Hie Old
OakonBucket WwrOut'overDemonRum.
Tenth oi 'the Mutual-Chaplin Special?. °
Release Date to be
Announced Shortly
oJfow Playing:
"THE FLOORWALKER"- TUE PlREMAtT - "ONE A.- W
'THE VAGABOND" -"THE COUNT" -*TRE PAWNSHOP'
'BEHIND THE SCREEN' -THERMIC- "EASY STREET"
Booking- NOto 'At All 'MUTUAL EXCHANGES1
March 24, 1917
THE MOVING PICTURE WORLD
1863
MUTUAL
MUTUAL PILM. COTOMIOtf
IreS'entP
itovte
Mntk of 'The Adventure? o£
Shorty 'Hamilton " tfeatureitep
In the Kentucky mountains "Shorty"
is made prisoner by the moonshiners
Anita Keller, his sweetheart.has already
been p ut out of the way: ®
0 How "Shorty" faces death in a,
subterranean trap and is rescued
just in the nick, of time, forms one
of the most exciting o£ this series'
of two-reel Featurettes. 0
^I^LEASED MARCH I2*>
^Produced by
MONOGRAM FIIM9
MUTUAL EXCHANGED
In An.werina Advertisement.. Please Mention the MOVING PICTURE WORLD.
Firrt Rdeare April 9th
THE
tyeaturinq fear/efT
m
HEIHHOUK
A New And fpeciacuSar Riob Novel
Of Railroad Life. 15 Chapter* !
<f/>£E9/ ACTION! THRILLS!
-im Every Chapter.
Get in Early! %re your nearest
Mutual Exchange AT ONCEforthif
third big Helen Holmes succesf
DIRECTED BY J-P-MCGOWAN
froduced by
SIGNAL FILM CORPORATION
SAMUEL S -HUTCHINSON , Prudent
distributed Through
MUTUAL EXCHANGES
M
H
'/k
s^
CHAPTER TITLES OF
"The Railroad Raiders"
Circumstantial Evidence
A Double Steal
Inside Treachery
A Watery Grave
The Car of Gold
A Race for Wealth
The Yellow Peril
The Millionaire's Special
The Fight for the Pass
The Great Tunnel Disaster
The Mystery of the Counterfeit Tickets
Total Paralysis
The Road Wreckers
The Trap
Hearts Are Trumps
iffli
~::
'i't: !:
HP
:■. :•:
'■■. a-.. /'■• ■•-.-...•■••.•■' ■ - 1
1866
THE MOVING PICTURE WORLD
March 24, 1917
A MATRIMONIAL SHOCK
TWO REELS
FEATURING LILLIAN HAMILTON
RELEASED MARCH 17th
A
FASHIONABLE seaside
resort — teeming with pretty girls
in snappy bathing suits, stately grand
dames of haughty mien, and gay gallants, both old and
young — furnishes the locale of this uproarious comedy.
Lillian and her colored maid, in their endeavor to be-
fuddle the fair Lillian's host of admirers, succeed in
twisting the plot into a hopeless tangle — but it all ends
happily. Directed by James D. Davis. Distributed ex-
clusively in America through Mutual Film Exchanges#
VOGUE FILMS, Incorporated
General Offices : 6225 Broadway
at ggJK -JtC-sr-ar-arar-itt-SUMrc-ffi-tV -*- V>- H^-■^^-^*-'^^^^-^^-^l^-^l^-■w-■
March 24, 1917
THE MOVING PICTURE WORLD
- ■ r
1867
Thenev/and widely advertised detective
$em$—re/eas®dfor$e first Him beqln
linq March 23rd -as Mutual fatur '
MUTUAL
E ^LINCOLN EDNA HUNTER^
PAUL PANZER DORIS MITCHELL
o
Adion-Snap-Pep-Mystery! That
describes this1 new series of sixteen
Mutual Featurette?-each oomplete in
two reel?. Blasters'! Thrilling kories\
Never before released. Adapted
from the novel b/Franlclfectard'
^lirst Episode "THE GREY SEAL"
%/eared March 25^.
BOOKING NOW AT ALL
MUTUAL EXCHANGES*"— V
PHoducadby
Stoomouttt 3fttoa Sbtpoxatioa
HARRY McRAE WEBSTER. Pmkktik
JULES BERNSTEIN, qent Monger
DireehxJ by HARRY McRAE WEBSTER.
t<3 ' r
* •
i&&ftfe
1.868 THE MOVING PICTURE WORLD -, March 24, 1917
We do not claim
that Cub Comedies will "knock 'em out of their seats" or throw
an audience into "paroxysms of laughter,"
but we do say
that Cub Comedies will put your patrons in a happy frame
of mind and cause them to remark to one another as they
leave your theatre: "Dandy comedy, wasn't it?"
Which is what we believe every exhibitor wants to hear his
patrons say.
If you are looking for such subjects and if you are not already
running Cub Comedies begin with
Minding the Baby
featuring
George Ovey
Released March 22
This is a one-reel subject in which Jerry gets the babies mixed
but after a great deal of trouble gets everything satisfactorily
adjusted.
Book through any exchange of
the Mutual Film Corporation
DAVID HORSLEY PRODUCTIONS
In Answering Advertisement*, Please Mention the MOVING PICTURE WORLD.
March 24, 1917
THE MOVING PICTURE WORLD
1869
A BANDIT ™d A GIRL.
Are the center oE a new photo-pis
of the dreat west *-> full of thrills an
the daring of danger -^
m
hBH|
•
PRESENTS TWO NEW STARS
WILLIAM NIGH
VIOLET PALMER
TfeBLUE STREAK
WRITTEN AND DIRECTED BY "WILLIAM NIGH
FOXFILM COMEDY SERVICE
On. March. 29th William, Fox Presents
Henry Liehrm^vL^s Master Comedy^.
The HOUSE OF TERRIBLE SCANDALS
FEATURING HENRY LET1RMAN AND BILLIE RITCHIE
A riot of laughter, stunts and surprises never approached
on the screen *■* Foxfilm Comedies are released weeWy
INDEPENDENT OF REGULAR, FOX PROGRAM
1870
THE MOVING PICTURE WORLD
March 24, 1917
WM. A.BRADY in association with WORLD PICTURES
CARLYLE BlACKWEll
assisted by
JUNE ELVIDGE
ARTHUR ASHLEY
EVELYN GREELEY
ZThe Social leper
Directed JbyHARIEY KNOLEJ Stoiy by FLORENCE C.BOLLE 5"
In Aniwerinj Adverti»ement», Please Mention the MOVING PICTURE WORLD.
p^
\
Willi***. ? • H**f
'flSe &mdfe-deal Man 252
\sw&«
S.C35
«E
s^
S58Ss«
:*<
'>&■
.J
gSatera*
£&
k£;?3
»J
**vy"
HH
r'^J
*<*+
aS&a%&
. •-,
1
fcv
,, Ttey called JaofcC) Diamonds ^^
; The ^gucife-cleAt>idn\" ^V
teeduse tie never cheated.. [ ^
But ,even At th.At , lie threw \ •
rlown tiis* oArd? And ^tdl'ted. c
Anew, fcecduS'e a yKy - pilot \ /
called nim a -pdrarite - - - \ * /
fW\\rft 1*L-
daadthe crisis' inJdcKls» e-
ventf-ul life .
Ince SMuAio^
: CMip
H
MSB
f^w
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>?'-**
Iff * FfaNBuL
March 24, 1917
THE MOVING PICTURE WORLD
1871
MACK SENNETT-KEYSTONE
Open to
Separately
From
ExHiBrroRS
SHOOT the PEPPER
RELEASED ONLY BY TRIANGLE DISTRIBUTING CORPORATION
In Answering Advertisements, Please Mention the MOVING PICTURE WORLD.
1872
THE MOVING PICTURE WORLD
March 24, 1917
TR1ANG L
As
we
said
Be/ore
Two a. week or)
Tbe TRIANGLE Program)
Orje witt) e^cV)
Draar)a^ Release
RELEASED ONLY BY TRIANGLE DISTRIBUTING CORPORATION
In Answering Advertisements, Please Mention the MOVING PICTURE \VORLD.
March 24, 1917
THE MOVING PICTURE WORLD
1873
TRIANG L
H.elee^ses /ov week o/" Marcl? I8tl>
William S. HART.
SEENA OWEN
THE SQUARE DEAL MAN'.'
INCE.KAY BEE
Two
Triaoiole
Kpn^edies
'A Womans Awakening;
Fuse Arts
RELEASED ONLY BY TRIANGLE DISTRIBUTING CORPORATION
1874
THE MOVING PICTURE WORLD
March 24, 1917
METHUP ANP PATE tfF (LELEATE LATEE,
MAfrEL Ntf£MANI7 FEATURE FILM ttZ
L U N CACHE BLE7U., NEW Y tf R, K CITY.
CINEMA
SERVICE
March 24, 1917
THE MOVING PICTURE WORLD
1875
Released March 18th
Big Spectacular Comedy
fcfc
Her Circus Knight
Don't miss this fascinating story of
the sawdust ring and the White Tops.
The Newest, Most Amazing, Most Amusing
Mack Sennett - Keystone
A Great Story Featuring
ORA CAREW
See the Balloon Ascension
See the Sensational Parachute Jump
Laugh at the Funny Clowns
Released Independently Through TRIANGLE EXCHANGES
11
NOW SHOWING
RELEASED MARCH 11
Get a line on these new
Mack Sennett-Keystones
by seeing
CHESTER CONKLIN and GREAT CAST
in the screen scream
"DODGING HIS DOOM"
Get your Mack Sennett-Keystones from the nearest
TRIANGLE EXCHANGE RELEASED INDEPENDENTLY
la Answering- AdvertUem.nt.. Pleas* Mention the MOVING PICTURE WORLD.
1876 THE MOVING PICTURE WORLD March 24, 1917
viiiiiiiniiiiiiiiiiiiuin
| WHY ?
| I MADE BETTY BRICE THE STAR
BECAUSE she has YOUTH, BEAUTY, ABILITY and EXPERIENCE coupled
|H with a VERSATILITY that has carried her through all types of
HI leading roles with tremendous success. My judgment is fully
HI backed by such critics as "Hal" of the New York Clipper, who
= openly avows that :
jj "Miss Brice's performance of Mary Strickland in 'ON TRIAL'
§§ completely overshadows that of the creator of the role, Mary Ryan."
Hi Grewe, of the Dramatic Mirror, has this to say:
|= "In Jerry Miss Brice possesses all the piquant and hoydenish
§H charms metropolitan audiences delight in associating with Billie
M Burke."
Hi The Dispatch does not hesitate to proclaim that "Miss Brice's per-
== formance as Camille was the best the writer has ever seen."
| WHY
| I Selected "WHO KNOWS" for My First Story
M BECAUSE it is a "Big" story of Red Blooded love.
= BECAUSE it has thrilling situations that are not forced.
JH BECAUSE the millions of readers who were carried away with it when it ran
HI as a serial in Munsey's ALL STORY Magazine will welcome it as
HI a picture.
HI BECAUSE of the tremendous advertising it had through this very popular
|H magazine.
jjj BECAUSE it will NOT DEPEND UPON ANY PREARRANGED PAID PO-
Hj LICE INTERFERENCE to gain cheap notoriety, but will be a tre-
m mendous success ON ITS OWN MERITS.
HI BECAUSE it blends in wonderful contrasts the picturesque beauties of the
== Western outdoors with the gorgeous settings depicting the wealth
H§ of society.
fH BECAUSE it makes one of the best five reel features on the open market
HI today.
m BECAUSE it is a picture for the MASSES as well as for the CLASSES.
fH BECAUSE it has every qualification that will go to make a picture for the
jj CLEAR MINDED MILLIONS.
j== Sincerely,
jj I. BERNSTEIN.
■ STATE RIGHTS NOW BEING SOLD
| BERNSTEIN FILM PRODUCTIONS
BOYLE AND STEVENSON AVENUES LOS ANGELES, CALIFORNIA
In Answering Advertisements. Please Mention the MOVING PICTURE WORLD.
March 24, 1917
■■■■inn
THE MOVING PICTURE WORLD
ISADORE OERHSTEIN
INTRODUCES
THE JUBLIHE
EMOTIONAL ACTREJJ
BETTY
B R I CE
WHP
OWX
FROH TME
SEB»AL
« «■ ** oor "
■ I Adapted by
' ALL
ros"aue^hION_^
MUNSEYS
|r..n,rCMORSEU»
FOLLOWED BY
THE SEVEN
CARDINAL
VIRTU E S
SEVEN
POWERFUL PRODUCTIONS
DEPICTING LIFE
IN ALL ITS BETTER PHASES
Supervision ISADORE BERNSTEIN
MADE IN AMERICA'S
MOST BEAUTIFUL STUDIO
BERNSTEIN FILM PRODUCTIONS
BOyL£" £ STFISE-NSOM AV£S. - LOS ANG&LES.
{PICTURES
IFOR THE
JCIEAN-
iMINOEO
1878
THE MOVING PICTURE WORLD
March 24, 1917
^ The "sl
Success
Special
Showing at
New York Rialto
^ Week of March 11 /
Sarah Bernhardt
MOTHERS
OF FRANCE"
written by Jean Richepin
Member of French Academy
Directed by Louis Mercanton
FOR BOOKINGS TO
Henry J. Brock
TENTH FLOOR 2 20 WEST 42nD. 5T..NEW YORK CITY
The World's Greatest Actress
Her Greatest Triumph
Pathe
Announcing the phenomenal child
Little Mary Sunshine
(Baby Helen Marie Osborne)
in the five part Gold Rooster Play
Told at Twilight
Produced by Balboa
Released March 25
"After showing Baby Osborne in 'Shadows and Sunshine'
to a very pleased audience, I want to tell you that it
is aB good a feature as I have ever seen. At least a
hundred persons told me it was the best picture they
had ever seen."
STRAND THEATRE, FLINT, MICH.
—J
Pathe
MYST
Is so godd iri story, so
good in least, so good
in direction fiat each
two reel epuode is a
feature in tiself !
-
•
An ada||fat*4n from
an original Story
by GilianV/illetts
HI
featuring
Mollie King
and
Leon Etery
Advertised in Hie #1»at Hearst and
other papers Everywhere.
Produced
Rele;
Pathe
Mollie King
in
1 Pcit he's I
MYSTERYof the DOUBLE CROSS
"Our Alamo Theatre
played to 20,000 people in 4 days
on one episode alone of
PATRJA
with
MRS. VERNON CASTLE!"
Written by Louis J.Vance
Produced by Wharton, Inc. for
INTERNATIONAL
Released by Pathe
Fred J. DoUe, Prei't
uroadwjy AmuMmenf Enterprises,
Louisville, Ky.
Pathe
Harold Lloyd
star of the
Luke Comedies
Lonesome
Luke
Comedies
give better satisfaction
than any we have played
and we play them all."
Rae Theatre Co.
Ann Arbor,
Michigan .
Two reel comedies only
Beginning^
March 18
Produced by
Rolin
1
r
(&V
Pathe- ±hanhouser
presents
JVLr. Frederick vv arete
in a remarkable fiicturization of Oliver goldsmith's world famous booh
The vicar of vvakefiela
A motion picture of unusual excellence.'' — Frank Lascelles, 'Director of the jrnotofclay League
'Book exclusively through the
Sufier-Feature Department
of the
Pathe Exchange
25 West Forty-fifth Street, Mew York
IT it's interesting it's in.
CJyer euft£ years experience in
making -news fflntstau&htTfothe
ns
howtomake them so everubocly
would 2iJce them,. °7)/&w, in, cctttaTtce
with €he greatest news-gatJterina
organization in the wot^IcI, the
reftclt is the most irvterestiria
motion, pLcture —
"(3ke only one reel Mature
91
March 24, 1917
THE MOVING PICTURE WORLD
1879
First Screen Appearance
of the most celebrated and picturesque mounted
force in the world, the "Black Hussars" of
Pennsylvania.
Five Smashing, Vibrant Parts,
Each Bristling With Action
A ROMANTIC STORY
OF LOVE AND PERIL
ENTITLED
"TROOPER 44"
with
George Soule Spencer
June Daye
Roy Gahris
Walter P. Lewis
W. W. Black
Roy Sheldon
and 150 others
E.
and two entire companies of dashing, dare-devil
troopers in vivid, breath-catching action.
Produced by the
I. S. MOTION PICTURE CORPORATION
Under the personal supervision of
Dixon Boardman, President
Scenario by Garfield Thompson
The Picture They'll Talk About
PUNCHES!
The fight in the forest.
The wild night ride of the
troopers.
A girl's fight for her
honor.
The big fight and round-
up of the outlaws.
For franchises
Write, wire or telephone
E. I. S. Motion
Picture Corporation
203 W. 40th St., New York City
Telephone Bryant 8155
or its sales agent
JOSEPH R. MILES
220 W. 42nd St., New York City
POINTS!
Wonderful publicity
chances, striking paper,
heralds, press sheets.
We'll tell you how to
boost it.
Watch for Announcements of Future Releases
1880
THE MOVING PICTURE WORLD
March 24, 1917
THE
WH1 P
in motion pictures is a
combination of the
MASTER MINDS
of the Movie and
the Stage
Originally created by Raleigh and
Hamilton of the Drury Lane, London, with the
masterly direction of Arthur Collins. It was
prepared for American production by Willliam
A. Brady, and when selected for picturization
on the screen it was given to that genius,
Maurice Tourneur, who has turned out what
at private showings has been classed by brainy
people as a photoplay that will interest the
world. __
■
**** k- i*v
*k?
March 24, 1917
THE MOVING PICTURE WORLD
1881
It is modern. It is about
people of today. It has a thrill in ^ery reel.
It is clean — you need fear no censor.
All men, women and children with red
blood in their veins will want to see it.
It is cast with movie favorites that
you all know.
It has six stars — not one.
All in all it has everything necessary to
please, to thrill, to educate the young and old.
Offers from all parts of the world are
pouring in— by cable, wire, letter and phone.
So the early bird will be the one who will
thrive by securing
The World's Greatest
Motion Picture
THE WHIP
1
1882
THE MOVING PICTURE WORLD
March 24, 191/;
IF YOU WISH TO
ENTHRALL YOUR
PATRONS LET THEM1
SEE REX BEACH AND1
HIS FELL)
EXPLORERS
Ston» on L 'cTer««c
Waiting *kQ e Croc°*W
c buccaneer
. and
,nvadiW fL ,
REX
YOUD BETTER
/7/PSr
APPEARANCE
PICTURESOF
AND
MARY 5^'
ROBERTS^
RINEI
STORY AMD
0ESCR/ R Ti V,
WR/TER
OH 7«
OF CAPT.
ICIDD'
,xMV
ffffr-rr:
i\v
z *2k
S. L. ROTHAPFEL
Acknowledged as the most discriminating judge of pictures in the business, is presenting this feature to
capacity houses at
THE RIALTO, NEW YORK CITY
for an eight weeks' showing, the longest continuous run ever given a picture in this theatre, and paid a
record price to secure it.
March 24, 1917
THE MOVING PICTURE WORLD
1883
WDXss^
f£a.e^_^
Take advantage of the free advertising you will get from the articles about this trip, written by Rex
Beach and Mary Roberts Rinehart, in The Cosmopolitan and The Metropolitan Magazines.
STATE RIGHTS SELLING FAST
Wire or write to
GRAND FEATURE FILM COMPANY
Candler Building, 220 West 42nd Street NEW YORK CITY
1884
THE MOVING PICTURE WORLD
March 24, 1917
"Where the Real Features Come From"
ADVISES THAT
Manx Cats Have No Tails
They come from the Isle of Man
ii
yy
THE MANX-MAN
By
HALL CAINE
also comes from the Isle of Man
BUT— ! ! !
"The Manx-Matt" Has a Wonderful Tale
j
A Super Feature Film
Running Time — Two Hours
Superbly Produced by
GEORGE LOANE TUCKER
Who produced the Box Office winner
"THE MIDDLEMAN"
and the English and European films of
"THE CHRISTIAN" "THE PRISONER OF ZENDA"
"ARSENE LUPIN," etc., etc.
March 24, 1917 THE MOVING PICTURE WORLD 1885
The Government of the Isle of Man
The English Home Office
The British Board of Admiralty
For the First Time in History Gave an American Pro-
ducer and Photographer Full Co-operation
in the Production of a Film
HOLIDAYS WERE DECLARED on the Island
and the Press urged the Entire Population to make
This First Film Taken on the Isle of Man
A Huge Success
9,000 "Manx-Men" Appear in the Crowd Scenes
This extraordinary co-operation was given because
"THERE IS BUT ONE HALL CAINE AND GEORGE LQANE TUCKER IS HIS
PROPHET!"— The London Cinema
The Author of
"THE CHRISTIAN"
"THE ETERNAL CITY" "THE WOMAN THOU GAVEST ME"
AND
"THE MANX-MAN"
IS THE MOST READ— MOST POPULAR-
MOST FAMOUS NOVELIST NOW LIVING
He writes for and touches the hearts of THE MASSES OF THE PUBLIC
as no other living author has succeeded in doing
"THE MANX-MAN"
Is HALL CAINE'S Most Human Story IT IS MODERN NOT IN COSTUME
COSMOFOTOFILM CO., 110 West 40th Street, New York City
rpi:D MEDAL
-
THE WEB OF LIFE
IN S PARTS
Featuring JAMES CRUZE
In a Characterization Demanding Great Courage, Com-
pelling Him to Face the Fury of a Madman, Finally
Meeting Death Itself— All to Protect the Girl He Loves —
Though the Wife of Another.
A Drama of Intense Action, with Sustained Interest
Throughout and a Gripping Climax, Sure to Please the
People.
New York State Rights Purchased by PioneerJFeature Film Co.
Nathan Hirsh, Pres.
Apply for Unsold Territory to
GOLD MEDAL PHOTOPLAY E.RS
729 Seventh Avenue
New York City
March 24, 1917 THE MOVING PICTURE WORLD 1887
896 INQUIRIES
In One Week
FROM
Buyers, Bookers and Exhibitors
Throughout the Country
ON STATE RIGHTS FOR
"A Mormon Maid"
PRESENTING
MAE MURRAY
IN A SIX-PART DRAMA OF EARLY MORMON DAYS
NAMES! OF BUYERS AND TERRITORIES
TO BE ANNOUNCED IN FUTURE ISSUE
CONTROLLED BY
FRIEDMAN ENTERPRISES, Inc.
BENJAMIN FRIEDMAN, President
HILLER & WILK, Selling Agents
SUITE 924
LONGACRE BUILDING, NEW YORK
READ WHAT THE CRITICS 5 AY
ABOUT
STILL ANOTHER BOOST FOR
HARRY RAPF'5
Presentation of
IT i s \\ \f^ fa RmanS
WARWICK
fei'
TOUNG
THE PRICE JHEPilD
3y Pavid Graham Phillips
Wif/ fa? considerd a classic one
hundred years from now"
f\.P Nevrs.
Fascinating.. MissYoun<£ wins a
triumph T
Exhibitor J Trade Review.
Admirable all around."
N. V. American.
Scored her greatest triumph"
K.Y. Eve. Journal.
Takes hi&i rank"
.. . H.P. World.
A financial cleanup anywhere"
Wid's /\acjazine.
I
VaHety-
Direcfred. By
CHARLES 6IBLVN
Albert Capellani • Director Gen'I
THE ARGYLE CASE
"There are bi§ moments all the^
time \n"The Ar$yle Case!" Stir-
ring situations follow one another....
The picture is not only the besf
in which Mr. Warwick has appeared
but it is one which every exhib-
itor should find a valuble box-of-
f,cemedlurn-N.Y. Telegraph.
Adapted by Arrangement with Klaw
XErIan§er from the Detective Drama
.Directed. By
RALPH W.I NICE
JOSEPH n.SCHENCrC
Freservhs
NORMA
IN A POWERFUL DRAMA
OF MODERN LIFE
"THE LAW OF,,
COHPEMSATION
WiLsoiv. Tlizner
OFFERING THIS TREMENDOUSLY
POPULAR YOUNG STAR AN
OPPORTUNITY TO MAKE FULL
USE OF HER VERSATILE
1 111 I It I I II II 1 'Ml I II I
t: D.s?R°.^roB3 LEWIS J SELZNICK EXCHANGES evb^chheerse
J ISMICK^PICI
1 111 IMS1"
LATEST SCREEN ACHIEVEMENT
PRESENTING
FLORENCE REED
1DEEHMLSW
;^lllllll|iiii
8*D I d1s?r°.8utorS LEWIS J SELZNI
Is
WILL OPEN A TWO- WEEKS EGAGEWENT
AT THE BROADWAY THEATRE. .SUNDAY
MARCH 18, AT ONE DOLLAR PRICES •
WATCH FDR THE CQMNENT.5 OF
THE NEW YORK PRE55
ON THIS WONDERFUL,
PRODUCTION.
MORE CQMPELUNGLY DRAMATIC THAN
"MR BRIDES"
vf
£elznick e
to I
XCHANGES EVERYWHERE
EVERYWHERE
■ iSLrSrll
1890
(r,
THE MOVING PICTURE WORLD
March 24, 1917
r
(r?
^
To The Tipyi
Mew lD>iinnw[ra©N Plan
JnauAuraied d/
Jill pfoducxionf ate made undef
Ine General Direction 07 JHr. Jvfon
JiDfanwrn, aulnof and director of
teXcnan^emen—
Correspondence inVited Jor
l/eiail/ oj neW dirlnbtrtion
yyAem and lAflriDtdor/ Contract
126 Wert 46lk JW, JleW York
MEMBER. OF NATIONAL A5TOCIATION MOTION PICTURE INDUJTRY
3\
=2>
^
March 24, 1917
THE MOVING PICTURE WORLD
1891
1892
March 24, 1917
AV ART DRAMAS Jr
^fje pox Office &elte tfje g>torp
N INTELLIGENT COMPARISON OF THE
box office returns on the so-called star picture
and the type of consistently entertaining screen productions re-
leased every week on the ART DRAMAS Program will quickly
convince the thoughtful exhibitor of the fallacy of further support-
ing the profitless stage star system with its ridiculous film rental
charges.
ART DRAMAS aptly exemplify the truth of the accepted axiom
"The Play's the Thing." Produced in perfectly equipped studios
under the painstaking direction of experts ART DRAMAS have
achieved an enviable reputation in a remarkably short period of
time.
The unusual grade of stories presented, supplemented by the
proven box office value of the popular picture players appearing
in ART DRAMAS, has established this new program as an un-
qualified success.
For full details regarding ART DRAMAS service of ONE A
WEEK get in touch with any of the following exchanges:
NEW YORK— MODERN FEATURE PHOTOPLAYS, Inc.. 729 Seventh Avenue.
BOSTON— BOSTON PHOTOPLAY COMPANY, 205 Pleasant Avenue.
PHILADELPHIA— ELECTRIC THEATRE SUPPLY COMPANY, 1321 Vine Street.
PITTSBURGH— LIBERTY FILM RENTING COMPANY, 938 Perm Avenue.
DETROIT— TRI-STATE FILM EXCHANGE, 120 Broadway.
CLEVELAND— TRI- STATE FILM EXCHANGE, Sincere Building.
CINCINNATI— TRI-STATE FILM EXCHANGE. 23 Opera Place.
CHICAGO — ART DRAMAS SERVICE, 207 South Wabash Avenue.
DALLAS— SOUTHERN ART DRAMAS CORPORATION, 1911 Commerce Street.
SALT LAKE CITY— PHOTOPLAY EXCHANGE. 137 East 2nd Street South.
DENVER— PHOTOPLAY EXCHANGE, Welton Street.
KANSAS CITY— STANDARD FILM CORPORATION, 1305 Walnut Street.
ST. LOUIS— STANDARD FILM CORPORATION, 304 Empress Theatre Building.
DES MOINES— STANDARD FILM CORPORATION.
or address
Art Dramas Incorporated
116 WEST 5©*KSTREET NEWTOMKOTYjffl
March 24, 1917
THE MOVING PICTURE WORLD
1893
ART DRAMAS
j
{Pe Consensu* of <0pmtori
as expressed below by the leading trade jour-
nals indisputably proves the truth of our con-
tention that ART DRAMAS is the logical
program for every exhibitor.
THE MORAL CODE
(Erbograph)
"The acting of the entire cast is
worthy of every praise. The action
and interest are both well main-
tained until the final reel." — Exhib-
itors' Trade Review.
PRIDE AND THE DEVIL
(Apollo)
"Alma Hanlon has a most difficult
role to portray, but she does it with
consummate art. This Apollo pro-
duction will fill the bill." — Morning
Telegraph.
WHOSO FINDETH A WIFE
(U. S. Amusement Corp.)
"This five-reel photoplay from
the novel by J. Wesley Putnam is
very well acted. In the cast may
be found names that stand for hon-
orable achievement in connection
with the screen." — Moving Picture'
World.
GOD OF LITTLE CHILDREN
(Apollo)
"Alma Hanlon of sweet and en-
gaging personality is given her first
opportunity to shine under the di-
rection of Richard Ridgely. Strong
support. Capable handling. Good
storv." — Movinsr Picture World.
HER GOOD NAME
(Van Dyke Film Corp.)
"The company of players is a
competent one. The human inter-
est element is given a strong play.
Jean Sothern heads the cast and
shows ability. She has a certain
charm." — Moving Picture World.
ROSIE O'GRADY
(Apollo)
"Excellent vehicle for Viola
Dana. The story takes a hold on
the interest from the beginning and
capably holds it until the very last.
A thoroughly entertaining play." —
Exhibitors' Trade Review.
THE LASH OF DESTINY
(Van Dyke Film Corp.)
"'The Lash of Destiny' will be
profitable to exhibitors and appeal
to all audiences. Shows through-
out a laudable dependence of old
situations and effects. The direc-
tion is exceptionally good." — Motion
Picture News.
THE ADVENTURER
(U. S. Amusement Corp.)
" 'The Adventurer' is indeed a
gripping photoplay from start to fin-
ish. It is ably acted and capably
directed. 'The Adventurer' con-
sists of a story of thrills, pathos,
suspense, action and mystery ably
blended." — Exhibitors' Trade Re-
view.
Art Dramas Incorporated
116 WEST 59XBtSTREET MEWTOIRKCITY)
In Answering Advertisements. Please Mention the MOVING PICTURE WORLD.
1894
THE MOVING PICTURE WORLD.
March 24, 1917
eo
(d
<*
o>
«
a
<
0)
N
U
ed
March 24, 1917
THE MOVING PICTURE WORLD.
1895
k-i;--'.-
m
>!'"-'
l^
;':£
The La Salle Film (b.
announces
LAFCO COMEDIES
will soon be offered to the exhibitor through
the offices of the leading Independent Ex-
changes throughout the country. Fourteen
single reel subjects have been completed to
date and will be released one each week.
LAFCO COMEDIES mark a distinct de-
parture from the present comedy market
surfeited as it is with the "slapstick/' vulgar
and risque.
LAFCO stands for —
I avish- Artistic -puNNY-PLEAN-fl
MNIPOTENT
— the qualities that go to make LAFCO the
COMEDY DE LUXE.
Humor abounds — Vulgarity is noticeably absent
Territorial Rights Now Selling
i a
STUDIOS j Jr°* An«des' EXECUTIVE OFFICES i "arris T™} *ldg'
! California ( Chicago, Illinois
•LAFCO COMEDIE
.',/■■•'/.•■.• ■■■.•- . : ■ ■ ..•■■. .-.■..-■■ ■ - !j ,",|
gSSC
M
&<■$
M*M
■<;;J
In Answering Advertisements, Please Mention the MOVING PICTURE WORLD.
1896
THE MOVING PICTURE WORLD
March 24, 1917
CONQUEST PICTURES
Ohe Open lioadlo Romance and Knowledge
PUUUSHED WEEKLY by
THOMAS A. EDISON says :
"We have all heard a great deal during the past few years about the growing
demand for better films for motion picture patrons of all ages. I have felt
from the very start that little would be accomplished toward meeting this
demand seriously until some responsible producer thought more of the future
good of the business than the present gain. I have assumed the investment
necessary to produce a better grade of clean and wholesome films, with full
confidence that the American people will support 'EDISON CONQUEST
PICTURES' so that they may ultimately produce a fair return on their
original cost. These pictures are free from all features which have made the
motion picture objectionable to many people and may be viewed by the
entire family."
"THEY ARE NOW READY."
WM. W. HODKINSON says :
"I believe with MR. EDISON that a new day is ahead of us in the motion
picture industry, that clean and wholesome films, entirely devoid of objec-
tionable features, will receive just recognition from producers, distributors,
exhibitors, and the public. I consider 'EDISON CONQUEST PICTURES'
the first shot in a campaign for a better future condition, and I shall not be
contented until they and similar films are displayed regularly in a representa-
tive motion picture theatre in every community."
EDISON CONQUEST PICTURES have been in preparation for the past eight months, when
the first announcement was made. Ever since then there has been an incessant amount of
correspondence requesting booking throughout the country on these productions. Exchanges
are now rapidly being established in every important distributing point in the United States
to take care of requests which have been received and which we will receive daily for these
pictures. Watch for announcement in this publication of the EXCHANGES that will supply
the territory in which you are located, also a list of forthcoming productions.
FORUM FILMS, INC.
1905 TIMES BUILDING
NEW YORK CITY
March 24, 1917
THE MOVING PICTURE WORLD
1897
I
■
U
presenting
MARY CHARLESON
and
Webster Campbell
Satan built a House of
Jangling Discord, but it was
turned into a House of
Good Will and Love by a
beautiful young ^irl.
jBy Sam W. Small, Jr.
Directed by«J, Charles Haydon
Screen time 1 hour, 10 minutes
K-E-S-E
1333 Argyle St., Chicago aJftSKSW
PRODUCERS OF PICTURES FOR THE FAMILY,
J
a«s.TtE«sw
*
HI
I -
m
In Answering Advertisements, Please Mention >he MOVING PICTURE WORLD.
L898
THE MOVING PICTURE WORLD.
March 24, 1917
DI5GN>
SSA
^£s
(THIRD SERIES)
THE MISHAPS ^:MUSTY SUFFER
BS^H
One ReelJComedies that Stood the Acid Test— and Will Stand It
Featuring
HARRY WATSON, Jr.
High class fun.
Box office tonic of proven merit.
\ Release dates \
\ April 1. Spliced and Iced.
May 6. Pure and Simple. \
\ April 8. The Soda Jerker.
May 13. The Fried Egg Hero. \
\ April IS. Wet and Dry.
May 20. Starlight Sleep. \
\ April 22. Truly Rural.
May 27. Musty B. Young. \
\ April 29. The Ladder of Fame.
June 3. Musty's Vacation. \
Mr. Exhibitor :
The first series (10) of these comedies made money for 3100
theatres
The second series (10) of these comedies made money for 3900
theatres
The third series (10) of these comedies will make money for 5500
theatres
Box office proof — not mere statements — tell the tale.
Communicate at once with
KLEINE-EDISON-SELIG-ESSANAY
80 Fifth Avenue, New York City Branches Eve ywhere
March 24, 1917
THE MOVING PICTURE WORLD
1899
$o§waK\(iG,o<§
V l. j.
E
ss&gw
52 FEATURES
52 WEEKS
Beginning Monday, April 2.
K. E. S. E. (Keys Service)
Will release
A FEATURE EVERY WEEK
Exhibitors Can Book Solid for a Year
52 Weeks of Box Office Sunshine
For K.-E.-S.-E. Service Patrons
=H=
Max Linder Will Make More Money For
Exhibitors Than Any Other Film Comedian
"MAX COMES ACROSS" made a big hit
"MAX WANTS A DIVORCE" will make a bigger hit
m
Harry Watson, Jr., in
"Mishaps of Musty Suffer "
BILLIE BURKE
in
"Gloria's Romance"
KLEINE-EDISON-SELIG-ESSANAY
80 Fifth Avenue, New York City Branches Everywhere
1*1
i
K-E-S-l
K-E-S-E
1900
THE MOVING PICTURE WORLD.
March 24, 1917
■Pgs)Q8(s)Kl^^tlQ3p@ K
fe£&G3££r
SELIG
OFFERS
"LITTLE
LOST
SISTER"
Every mother should urge her daughters to see the SELIG RED SEAL PLAY, "Little Lost Sister," pic-
turized by Gilson Willets from VIRGINIA BROOKS' World-famous book and play of the same name.
"Little Lost Sister" presents a problem that is centuries old and yet is ever new. How shall we reclaim
"Little Lost Sisters"? The production presents a gripping love story and an impressive lesson. Vivian
Reed, Bessie Eyton, George Fawcett, Eugenie Besserer and others are featured.
"He that is without sin among yon, let him first cast
a stone at her." — John 8-7.
SELIG POLYSCOPE CO.
CHICAGO, ILLINOIS
, ■ ,
'nil
K-E--
March 24, 1917
THE MOVING PICTURE WORLD.
1901
The Verdict of the
Supreme Court of
A few mornings ago there assembled at the Broadway Theatre, New
York, the most distinguished audience that ever came together to see a
motion picture.
In that audience, which packed the theatre, there were dramatic
critics, musical critics, playwrights, theatre owners, publishers, actors,
artists, "first-nighters" and a great throng of motion picture producers,
distributors and exhibitors.
They came to see a great story greatly produced — a picture which
marked a new epoch and set a new standard — the film version of that
wonderful romance of Alaskan life.
THE BAtnlKiEK
By Rex Beach
The verdict of this audience — the most criti-
cal and difficult to satisfy that even New York
could produce — was unanimous and enthusi-
astic.
In conversation, in messages of congratula-
tion, in the newspapers, in the reviews by mo-
tion picture magazines, "The Barrier" is hailed
as the most remarkable and the most revolu-
tionary motion picture yet produced — a pic-
ture destined to enjoy a run which will break
all records.
Why? Because "The Barrier" is a won-
derful story of life, greatly acted, greatly pro-
duced. A story by a man whose virile, red-
blooded romances have made him the most
popular author America has ever produced —
stories which run into editions of hundreds of
thousands.
In "The Barrier" they will see the big,
strong, vital things of life — love, faith, pain,
joy, courage, struggle, sacrifice, clash — a vivid,
truthful drama of primitive life told by a great
writer who saw it unfold before his own eyes,
and himself played a man's part in it.
Directed by Edgar Lewis, produced under
the personal supervision of the author.
REX BEACH PICTURES CO., Inc.
440 Fourth Avenue New York City
In Answering Advertisements, Please Mention the MOVING PICTURE WORLD.
1902
THE MOVING PICTURE WORLD
March 24, 1917
IN
THE
• mm
GIRL
• -/
Madin k
Sais f
IVe are shipping quantities of this
striking three sheet — the originals
are [in four colors— to all of the
General Film Exchanges. Order
direct from the one nearest to you.
If you want to get the box office angle on Kalem's
sensational SERIES— "The American Girl"— be sure to
read the criticisms published weekly in this and other
trade journals.
Grimm, in the "The Faleof Juan Garcia," the latest two-reel episode
MOVING PICTURE WORLD °fKalem's "The American Girl." is a winner. It is
a Western that will go good in any house.
Worts, in the "The American Girl" Stories run true to form, and
MOTION PICTURE NEWS ihey SlJy °" lhe track- Kalem's two-reel picture's have
a greater week-to-week consistency than is attained
only with difficulty by the five-reelers.
Two splendid examples of the way this popular SERIES
is impressing the Motion picture critics.
An Advertising Campaign in Your
Local Newspapers, Carrying the
Name of Your Theatre, Is Being
Waged by the General Film Co. to
Help You Get Bigger Returns from
Kalem Pictures. Look Into It.
RECOMMENDED MONEY-
"A Daughter of Daring"
Featuring
HELEN GIBSON
The Railroad Series Supreme
Directed by Scott Sidney
MAKERS IN SERIES FORM
"Grant, Police Reporter"
Featuring
GEORGE LARKIN and
OLLIE KIRKBY
Stories by Robert Welles Ritchie
Directed by Robert Ellis
KALEM'S
BIBLICAL
MASTERPIECE
Jfrom
®fje Jfflanger
Ufa
Wbt Cross
LLOYD V.
HAMILTON
77
"HAM COMEDIES
The Funniest Rapid-Fire Singles Ever Filmed
Directed by Al Santell
A. E.
DUNCAN
All Kalem Productions Can Now Be
Booked Independently of the Other
Releases on the General Film Program
KALEM COMPANY
Only a limited
number of prints
are available for
the
Easter
Season
You are urged to
make your reserva-
tions at once to
avoid a possible
disappointment.
One, three and
eight sheet posters,
many styles, a 24-
sheet stand, slides
and two kinds of
couriers.
BOOK
DIRECT!
235 WEST 23rd STREET
NEW YORK CITY
^:
^
March 24, 1917
THE MOVING PICTURE WORLD
1903
Entered at the General Post Office, New York City, as Second Class Matter
J. P. CHALMERS, Founder.
Published Weekly by the
Chalmers publishing Company
17 MADISON AVENUE, NEW YORK CITY.
(Telephone, 3510 Madison Square)
J. P. Chalmers, Sr President
J. F. Chalmers Vice-President
E. J. Chalmers Secretary and Treasurer
John Wylie General Manager
The office of the company is the address of the officers.
CHICAGO OFFICE— Suite 917-919 Schiller Building, 64 West Randolph
St., Chicago, 111. Telephone, Central 5099.
PACIFIC COAST OFFICE— Haas Building, Seventh St. and Broadway,
Los Angeles, Cal. Telephone, Broadway 4649.
SUBSCRIPTION RATES.
United States, Mexico, Hawaii, Porto Rico and
Philippine Islands $3.00 per year
Canada 3.50 per year
Foreign Countries (Postpaid) 4.00 per year
Changes of address should give both old and new addresses in full and
be clearly written. Two weeks' time may be required to effect the
•Iteration.
ADVERTISING RATES.
Classified Advertising — One dollar for twenty words or less;
orer twenty words, five cents per word.
Display Advertising Rates made known on application.
— — mm ' — ^^— r.
NOTE — Address all correspondence, remittances and subscriptions to
MOVING PICTURE WORLD, P. O. Box 226, Madison Square Station,
New York, and not to individuals.
(Index to this issue will be found on page 1994.)
"CINE-MUNDIAL," the monthly Spanish edition of the Moving Pic-
ture World, is published at 17 Madison Avenue by the Chalmers Publish-
ing Company. It reaches the South American market. Yearly subscrip-
tion, $1.50, Advertising rates on application.
r
Saturday, March 24, 1917
Facts and Comments
££T AM through putting up deposits, I am booking
on the open market, no more yearly contracts
for me." These statements conclude the letter
of a theater manager in Illinois. Along with his letter
he inclosed the letter of a branch exchange manager,
to whom he had overpaid by mistake about nine dollars.
Rather than refund this by check without question as
any common sense business man would have done, the
so-called branch manager made the ridiculous excuse
that the system of bookkeeping carried out with the
home office will not permit of a refund and forced the
exhibitor to take another picture, although his program
was already arranged for. Further comment is un-
necessary.
Still another exhibitor writes from Kentucky and
says : "I have had several deposit contracts and have
as yet not had a single one that has been satisfactory.
As far as my knowledge goes this is one of the greatest
drawbacks in the business. We are doing our part to
eliminate the bad system, as we will not put up a de-
posit with any of them and yet we get good service and
satisfaction from all our ' exchanges." The Moving
Picture World believes that any system which causes
so much antagonism must be fundamentally wrong.
That there are evils to be corrected goes without say-
ing, but the deposit system is evidently not the cure.
* * *
PRODUCERS of motion pictures will find much to
interest them in the issue of the Bulletin of the
Author's League of America for the month of
February. The relation of the author to the picture pro-
ducer is discussed separately by several authors and then
a committee of authors, representing the organization,
presents a rather stinging indictment of the methods of
producers in dealing with authors who have tried to write
for motion pictures. While the faults complained of are
serious and, unfortunately, have existence, the committee
blames authors themselves for falling so easily into the
"traps set for the unwary."
*
This view of the situation is further emphasized by
Ellis Parker Butler, who says that his experience has led
him to conclude that the short story writer has no business
trying to write scenarios. He said that scenario writing
is a highly specialized occupation — quite different from
short story writing, which, too, was a business in itself;
that the short story writer who thought he could dash
off a few scenarios in his idle moments had an entirely
mistaken idea of the requirements, or words to that
effect, and finally advised short story writers to let the
scenario alone unless they could afford to quit the short
story field. He cited his own experience as being very
unsatisfactory.
*
It is unfortunate that capable writers, such as are
banded together in the Authors' League, should so soon
deny the motion picture their valued services. The
time is propitious for their participation in this greatest
of all amusement enterprises. The need of good stories
is a present one, and who should be better fitted to write
them than the men who are writing contemporary fiction ?
* * *
EDWIN H. BLASHFIELD, an artist by profession
and president of the Advisory Committee of the
Photoplay League, one of our leading "uplift"
societies, contributed a rather interesting article on motion
pictures which was published in the New York Times
Magazine of March 4. Prefacing his observations with
a full admission of the importance of the picture as an
entertainment, he dwells at some length upon the im-
portance of the picture as an educator, putting it first in
the category of the various means of transmitting thought.
"No written or spoken sentence can reach the mind as
swiftly and concentratedly as the thing seen" is one of
the most potent statements. Continuing, Mr. Bashfield
contends that the importance of the picture will grow
with its improvement, and, while admitting that it will be
no easy enterprise, he declares that "making the good film
more attractive than the bad one would seem to be the
only certain way of succeeding." And so it would seem.
* # #
THE City of Seattle, Washington, has just passed
two regulations that well might be copied by every
self-respecting community in America. One of
these new rules forbids the use of the American flag by
performers for the purpose of drawing applause and the
other prohibits the playing of the "Star-Spangled Banner"
in medley. There's a shining star in the western borders
of our flag and it intends to keep the luster of the bright
name it bears.
1904
THE MOVING PICTURE WORLD
March 24, 1917
We Are fust Beginning
By Louis Reeves Harrison
OUTSIDE of the studios, very few people know
why really fine stories are so seldom exhibited
on the screen, but the number of good ones is
on the increase — we arc growing — the big question
seems to be: "How can we accelerate that growth?"
Tremendous activity in every department of visualiza-
tion is natural because visualization comes directly
under managerial supervision. There is even an
honest attempt made to build up a staff of capable
writers, such as that of a newspaper or trade journal,
but such expedients are exhaustive and temporary.
Real creative ability cannot work on a salary, nor
in a busy office.
Knowledge of studio and screen requirements is
confined to a mere handful of capable writers, and re-
sponsibility for this condition is divided. It may be
true, as Channing Pollock describes wittily in relating
his personal experiences, that producers adopt a lofty
tone in dealing with authors, but the authors them-
selves are largely to blame. They are not doing much
to inspire respect. They imagine that their stock of
rejected scripts furnishes material good enough for
the "movies" — they are under-estimating the new
medium of expression quite as much as they are per-
sonally and artistically undervalued by producers.
It is almost as difficult to make natural-born writers
of stories understand that they are dealing with an
entirely new and forceful medium, one of great power
and beauty, yet one which must be studied with care,
as it is to convince producers that they cannot long
obtain new and attractive stories by present-day meth-
ods. This art does not fail because the common peo-
ple love it. Then it is young and vigorous. It is
bound to grow, but no necessity exists for its grow-
ing up like "Topsy."
. With novelists and stage dramatists assuming a
lofty attitude toward the "movies," with producers
assuming a lofty attitude toward authorship, how
many people really capable of solving our most urgent
problem are giving the matter unselfish study? The
purely selfish attitude is injurious to all concerned.
If Mr. A. produces a splendid photodrama, he is bene-
fiting, not rivaling, Mr. B., his competitor. Every
fine contribution to the exhibitor's program enhances
more than the value of that one exhibition — it fosters
confidence in exhibitions to come, faith in the art
itself.
Level-headed exhibitors aim to satisfy their cus-
tomers, the, best advertisement in the world, but their
position has been like that of the audience — they have
made the best of what is produced and shown, but
that attitude may not long be maintained. Already
are producing concerns being organized by exhibitors,
concerns assured of a certain amount of financial sup-
port from the start. Squeezed between such organiza-
tions on one side and companies controlled by leading
stars on the other, it is possible that producers of
ability will realize that something has been going on
in these columns for years aiming at a balance of
artistic elements.
There has been advocated on this page of the
Moving Picture World for many years a unity of
necessary elements in motion picture production.
What chance has a fine actor in a badly handled play
of no opportunity? What chance has a good story
badly directed and interpreted? How can a director
make a success of an outworn tale and a poor com-
pany? There is a question of balance involved, just
as in a painted picture, a carved statue, a stage play
or a printed novel. Absolutely essential to success in
all arts of design is harmonious adjustment of pro-
portion.
An impartial survey of the whole field will reveal
that the leading department has been that of inter-
pretation. Actors have been sincere, patient and
devoted to a specialty. Rarely, and not to their per-
sonal advantage, have they gone beyond the limita-
tions of their specialty, that of representing dramatic
characters and giving personal significance to a role.
The exceptional instances are those where they found
release for some better expression of themselvs as
authors or as dirctors. The best of these few have
merely changed from one department to another.
There are many cases where actors have made fine
directors, largely because they understand the needs
and sensibilities of the people they handle. Their
weakness lies in an adherence to traditional "situa-
tions" and conventional methods. They adapt them-
selves more readily to motion picture style of pres-
entation than to story form and structure. They are
quick to see and utilize advantageous incidents and
picture effects in detail, but they do not so readily
grasp the necessity of a whole impression, the massed
effect of several hundred scenes, the mood of a
story. But there are some splendid artists among di-
rectors, men who have really blazed the way to artistic
production.
In the natural course of things, some comment
should follow on authors, but where are they? The
few who understand screen requirements are busy
enough — they are too busy — there ought to be a
thousand of them — but there are not enough of such
men to be spoken of as a class. We have some skillful
adapters, some of them headed for true authorship,
and there are a few million amateurs still pegging
away cheerfully, nearly all of them without natural
qualification and headed straight for oblivion. It may,
however, be justly said of the few who have measured-
up to screen requirements that they make wretched
directors and worse actors.
One or two notable exceptions may be found, but
the very nature of an author's work, requiring that
concentration of mind ordinarily impossible where
there are disturbing influences, unfits him for the in-
timate personal contact going on almost constantly
between director and interpreter in the studios. The
real author must be left alone to create a new world
from his imagination, or to shadow forth some new
phase of the life we already know. To hold the
mood of his story, to keep in mind from start to
finish the big impression, necessarily spreads a mantle
of solitude over his work beyond assault until it is
finished.
Just like children, we reflect images first presented
to our minds. We are doing a great deal of make
believe, but we can train this young art the way it
should go. The Italians have a saying: "Little chil-
dren with headaches, great children with worse head-
aches," but there is a way up to sound and sage
maturity. That way seems to be through considera-
tion of the relative importance of all three departments
of artistic production, gauging their relative values, ar-
ranging and adjusting them, until symmetry and
equipoise are attained.
March 24, 1917
THE MOVING PICTURE WORLD
1905
Will This Merger Ever Come to Pass? ® ® ^ ^m sP^0n
THERE is such a wide range and so many angles
to the motion picture industry that it is im-
possible to ascribe one single reason to explain
conditions as they exist today. The industry is under-
going a process of evolution, elimination of waste and
the concentration of effort. It is merely a repetition of
what other industries have gone through arriving at a
systematized and organized basis of business operation.
The first problem that confronts us is the satisfying
of the public, supplying the demand for a great variety
of stories, and pictures to appease a great diversity of
tastes or preferences. The effort to meet this demand
naturally brings into existence a thousand and one pro-
ducing companies, some of whom try to produce every-
thing and anything that the public demands. This effort
seems to have been the cause for the failure of many of
the old line manufacturers to keep pace with some of
the more recent producing companies that have come
upon the motion picture map ; companies who have
specialized in one or two kinds of pictures, and con-
centrated their energies on making the best of those
kinds. Stars are now forming their own companies to
produce pictures they believe are best suited to their
ability and furnish the best mediums for exploiting their
talents. To the organization of companies and the mak-
ing of pictures there seems to be no end. In addition to
plays, the educational and industrial pictures are fast
making their appearance to appease the increasing de-
mand.
The next and most vital of all questions which now
presents itself is how can all these pictures be distributed
at the least possible cost and through the most direct
channel. This question has led to mergers and rumors
of still greater mergers. This question is a very im-
portant one, and a centralized and concentrated mart
in a specially erected building in every film center seems
to be inevitable and the only solution — one great market
or exchange under one supervising head, where the ex-
hibitor may secure such pictures as his patrons want
and his needs suggest, without the necessity of running
all over town and creation to find what he wants. By
this means the general managers and assistant man-
agers of each individual company's exchange, as now
conducted, might be done away with and the overhead
be brought down to a minimum.
There seems to be a general tendency toward this
centralizing of distribution. We read every now and
then of exchanges doing away with purchasing the pic-
tures outright and releasing on percentage, which ap-
pears to be another indication pointing toward a big
merger.
The advantage of such a merger of exchanges is the
estimated reduction of overhead, meaning a greater
revenue to the producers and a reduction in cost of dis-
tribution to the exhibitors. It would not necessarily
mean that the producer would not retain his own method
of rental. He might continue the program plan, de-
posit or open booking system. It would mean, however,
an elimination of all unnecessary trouble and expense
in getting what you want.
This centralization under one great roof may not be
realized today, but it does seem probable in the evolution
of the industry when it reaches an established basis of
business procedure and co-operation.
Miss Champagne, Exhibitor Extraordinary
By George
Blaisdell
iHAT is a remarkable woman whose activities
were last week described in our correspondence
from Boston. It is announced that Miss Mildred
Champagne has taken over the management of a chain
of twelve motion picture and vaudeville theaters. Who
will deny that, after all, there is something in a name ;
that here is the suggestion of boundless energy, of
sparkling wit, of bubbling, perennial youth ; that it
has a sound like unto that of tumbling waters or yet
of gold clinking in the box office till? Miss Cham-
pagne, it seems, has written four plays, which have
been produced in the Center of Culture and are now
on tour through the Outer Cultural Demesne-, as the
circumjacent New England terrain is known to the
descendants of the ten thousand and one voyagers of the
Mayflower; later these four plays are to be adapted for
the screen.
The new manageress is a Radcliffe graduate and a
traveler of wide experience. She is a linguist, a
musician and a creator of popular songs and musical
comedies — how could they be other than popular and
musical- — as well as a writer of philosophical books,
magazine articles and travel sketches. It is even de-
clared Miss Champagne finds time (who said time
was made for slaves?) to devote to a music publishing
house which she owns and to a chain of the most
fashionable dancing schools ; and her "Love and Senti-
ment" Talks are syndicated in forty newspapers.
It is set forth in this story the origin of which in
any city other than Boston would have been unthink-
able that Miss Champagne is training a select number
of performers to appear in one-act plays, musical com-
edies and excerpts from operas and that these players
are to be seen in Boston and New England. Our cor-
respondent naively states that Miss Champagne be-
lieves in New England talent. Believes in it? Who
does not, after reading this record of achievement,
also believe in it? Miss Champagne would convert
the world to it if it were not already converted. Why
should the rest of us, even those of us 'way, 'way out
here in New York, be denied the privilege of sitting
under the bottomless spell of the histrionically illus-
trious pupils of the Mildred Champagne Dramatic
School? But Pshaw! Pupils they are not, they can-
not be. Stars is the word. Stars they were born.
Miss Champagne announces that, so far as possible
- — and seemingly with her nothing is impossible — she
wants to get in personal touch with her audiences.
"I intend to appear upon the stage of my theaters
from time to time," she says, "to have confidential
chats with my patrons, to find out what sort of en-
tertainment they really desire, and I want every one
of my theaters to assume something of the nature of
1906
THE MOVING PICTURE WORLD
March 24, 1917
a neighborhood club." Above and beyond that, every
motion picture shown at Miss Champagne's theaters
will be personally selected by her — at just which hour
of the year our hitherto veracious Boston deponent sayeth
not.
It would seem that the days and a good part of the
nights of Miss Champagne will be busy. We com-
mend all these enumerated accomplishments and ideas
outlined for execution to those poor adult males who
would deny the ballot to woman on the ipse dixit that
she is lacking in brain capacity. Let them attempt to
memorize the major details of Miss Champagne's day's
work; and then forever hold their peace.
We extend to Miss Champagne our best wishes on
her entrance into the ranks of New England ex-
hibitors. We are sure she will be a power in her
community and among her fellows. We have a feel-
ing that that grizzled veteran, that pioneer of Yankee
film men, Frank John Howard, will have to gird on his
armor and look to his laurels. We thinks perchance
even that grim Howardian smile may fade.
Well may the sacred Codfish on the State House
take on new luster.
Is the Public Educated to Expect Too Much
By Sam Spedon.
MANY times in days gone by we have heard the
lament that the public was not educated up to
an appreciation of the higher art of motion pic-
tures, and now we hear murmurings that it is educated
to expect too much, and its demand for the higher
standards of motion pictures is putting the producers to
the test.
Not so many years ago the portable snapshot camera
was unknown. We recall the time when the tourist
and the newspaper correspondent who could not sketch
were obliged to purchase photographs from the local
photographer. The newspapers had to telegraph him
for his photographs of happenings and scenes in his
vicinity for publication, entailing considerable delays and
expense. The advent of the snapshot camera made it
possible for an almost endless chain of communication
with all parts of the world, and almost everybody now
days has a photographed record of everything associated
with his life and travels. The camera and its mechanism
is no longer a mystery and a novelty.
Only a few years ago motion pictures were a novelty,
a mystery, people looked upon them as something marvel-
ous and unfathomable. The players were creatures of
fairyland, myths of some unknown world. Today they
are robbed of much of the mystery and conjectures of
the early days. The press agent is responsible for
divulging the secrets and mechanism of motion pictures ;
they have explained them all, and publicity has done
much to strip the players of the ideals with which the
public clothed them.
The public has become so familiar with motion pic-
tures that it is educated up to an analytical and critical
viewpoint. It values them only as they amuse, entertain
and instruct, and extols them only on their dramatic and
intrinsic merits. Anything and everything will not do.
Pictures suffer by comparison, and the public knows
the qualities that go to make the good, bad and indiffer-
ent. Motion pictures have advanced faster than counted
on, and the public has caught up with them. As we be-
come connoisseurs our tastes become more sensitive and
we demand luxuries — the question is how we can serve
these luxuries at popular prices and satisfy the tastes
we have created.
Indiana Legalizes Sunday Picture Shows
WHEN Governor Goodrich of Indiana defied the
Sabbatarians of that State and affixed his sig-
nature of approval to the McCray Bill a great
step toward the freedom of the screen was taken. The
occasion was a momentous one; it was the first time
that the motion picture, standing before a State Legis-
lature, has won a distinct victory on its merits. Conse-
quently there is great rejoicing among the picture theater
men of Indiana, likewise among the great amusement
loving public of that state, which may now enjoy its
favorite form of recreation upon all seven days of the
week.
It was a clean-cut fight in which clean pictures won
against bigotry and misrepresentation. All the "blue
law" fanatics, all the Sabbath observance societies and
the religious organizations which seek to compel society
to observe one day in the week after the tenets of
Mosaic law, employed every means within their grasp
to prevent the passage of the McCray bill. But the sup-
porters of that measure were able to meet their every
objection, to refute every false statement and to prove
to the satisfaction of an overwhelming majority of In-
diana's lawmakers in both Senate and Assembly, and
finally to Governor Goodrich, that motion pictures were
a harmless, wholesome form of amusement and in no
wise a desecration of the Christian Sabbath.
So much for that phase of the bill.
To accomplish so much against the formidable oppo-
sition to the exhibition of pictures on Sunday the sup-
porters of the McCray bill found it advisable to submil
to a mild form of censorship in the provision for a
Motion Picture Commission composed of three persons
who shall have power to investigate complaints against
pictures.
To have opposed this provision of the McCray bill at
this time would have laid the supporters of the bill
open to considerable, and possibly effective, criticism
from those who contested its passage. The supervision
uy the commissioners does not approach the power of
censorship that is placed in the hands of the boards of
censors of Ohio and Pennsylvania, which laws compel
the submission of all pictures and the payment of a fee
of so much per reel on all pictures passed before they
can be exhibited in the State.
Another provision in the McCray bill is for a State
license tax varying according to the size of the city in
which the theater is located. It is expected that this tax
will pay the expenses of the Commission.
As against the very material gain in being able to ex-
hibit pictures on Sunday these concessions are nominal
in character and a trifling price is to be paid for the
greater privilege.
The great prize was the acceptance of the principle by
the Indiana- State Legislature that motion picture exhibi-
tions are a proper form of amusement for Sunday, the
enactment of a law recognizing that principle, and the
setting of the final seal of approval upon that action by
Governor Goodrich.
It is the belief of the Moving Picture World, which
belief is supported by excellent legal authority, that In-
diana is the first State to enact a law which gives in
specific terms to motion picture exhibitors the right to
operate on Sunday. The only possible exception is the
Idaho statute, adopted in 1911, which gave to cities and
towns the right to say whether or not motion picture
exhibitions should be given on Sunday — a local option
law for pictures. The Indiana law is statewide and be-
came operative upon the affixing of the signature of the
Governor on March 8.
March 24, 1917
THE MOVING PICTURE WORLD
1907
New York May Have Film Commission
Possibility of State Regulation of Pictures Made
Evident When Wheeler Committee
Resumed Hearings _^__^
NEW YORK State may have a commissioner or com-
mission for the "regulation" of motion pictures whose
powers will be much the same in the state as are those
of Commissioner of Licenses George H. Bell in the City of
New York.
Such was the possibility indicated by the trend of ques-
tions asked when the Wheeler legislative committee, which
has been investigating the motion picture industry in an en-
deavor to learn if the industry is a fit subject for taxation,
resumed hearings on Thursday, March 8, at the Murray Hill
Hotel, New York. The questions along this line followed
the testimony of Commissioner Bell, who told the committee
that he believed the public was in favor of treating indecent
pictures in the manner that he had been treating them.
Mr. Bell's ideas are favored by men high up in the indus-
try, testimonial approval having been given the Wheeler com-
mittee by Benjamin B. Hampton, president of the General
Film Company; Walter W. Irwin, general manager of Vita-
graph-V-L-S-E, and William A. Brady, president of the Na-
tional Association of the Motion Picture Industry and gen-
eral manager of the World Film Corporation.
In the course of his testimony on Thursday Commissioner
Bell said that he strongly favored the passage of a law
whereby operators of projection machines would be forced
to pass more than a merely perfunctory examination, and
whereby they would be compelled to serve a probationary
period before filling positions. Senator Walker told Mr. Bell
that there was such a bill now pending at Albany.
The witness also went on record as being in favor of the
governing of New York's restaurants and cabarets by the
License Department.
He went into great detail on the question of objectionable
pictures, stating that he believed the public backs his depart-
ment against them. In this connection he said he had re-
cently stopped five pictures that were considered indecent,
and that the Exhibitors' League of Brooklyn and other or-
ganizations had sent congratulatory messages as a result. ^
Large manufacturers, the witness testified, are producing
better pictures than they were three years ago. He said that
there was still trouble with the small house managers. The
penal provision which forbids the admission of children with-
out a parent or guardian is often violated, he stated.
Mr. Bell gave it as his belief that there should be at least
one day's rest in a week, particularly for moving picture op-
erators. For that reason, he testified, he believed in the Sun-
day observance, although he thought it was foolish to permit
certain shows on Sunday and prohibit others.
Commissioner Bell submitted to the committee lists of fig-
ures as to the number of licenses issued in New York City.
He gave it as his guess that the daily average attendance in
the city was about 600,000. He thought 50 per cent, of the
afternoon audiences consisted of children, and that about 10
per cent, of the evening crowds were children.
Figures were submitted by Mr. Bell showing that there are
at present in New York City 864 licensed theaters, exclusive
of the circus houses, with a total seating capacity of 630,266.
Of these 421 are motion picture theaters, 209 open air, and 65
common show houses.
In 1916 there were 1,036 licensed theaters, and in 1915 there
were 1,169.
Benjamin B. Hampton followed Mr. Bell on the stand. He
strongly indorsed the idea of having in every state a com-
mission based on the ideas of Commissioner Bell. He ex-
pressed the opinion that all amusements and sports should
come under the same control if the plan could be properly
worked out.
Mr. Hampton told the committee how, in days past, men
had made fortunes by being swept along with the tide of
public approval and not knowing how it really happened.
But the producer and distributor are not making money now,
he stated, because there is an overproduction of feature films.
He placed the percentage of those in the business who are at
present making money at about 5 per cent. He added that he
believed the industry was slowly getting on a sound business
basis.
Of the high salaries paid some stars, the witness said:
"It is utter idiocy, utter folly, to pay such enormous sal-
aries. Charlie Chaplin and Mary Pickford are worth three-
quarters of a million dollars a year, but to pay $100,000 a
year to those actors who on the legitimate stage received
$20,000 is beyond any defense."
Referring to the project of copying in the state some regu-
latory commission, such as is exercised by Commissioner
Bell, the witness insisted that all men of the higher type in
the business favored such a supervision, and believed that in
the final analysis enough would be saved the producer, dis-
tributor and exhibitor to more than pay for any tax, provid-
ing this was not too heavy.
"At present the industry suffers more from censorship-
more often ridiculous than helpful — than from any other
cause," said Mr. Hampton, "and each state has a different
method."
Care must be exercised before any tax is imposed, declared
the witness, not to further burden the exhibitor, particularly
the small exhibitor, because he is a necessity to the public
and to the producer. What is needed, he added, is a state
machinery imposing a small tax which will keep the industry
clean and drive out the unwholesome picture. He stated he
believed that the short-length picture, crowded out by a
surfeit of features, would soon return to its own.
Mr. Hampton told the committee of the losses in the busi-
ness due to thefts. He said that thieving was done by a clever
duplicating machine, by stealing sections of films and by
other petit larceny methods. Other losses are incurred, he
said, through the mutilation of film by inexperienced opera-
tors. The witness stated that he thought this loss could in
a large measure be prevented by legislation.
Marion Would Purge Industry.
George F. Marion, president of the Kalem Company, de-
clared that he was going to quit the industry if it was not
purged of its iniquity.
"I for one," he said, "am going to get out of the business
for shame in facing my family if something is not done to
eradicate the filthy side of the industry."
The old nickel-in-the-slot machine which used to flourish,
he said, had perished because the entertainment they offered
was too salacious. He gave it as his opinion that the same
fate awaits motion pictures unless they reform.
"The Board of Review," he said, "is a failure. Indecent
pictures frequently have as their backers people who quote
moral lessons, the Bible and education as their excuses. It
needs one man, not seven, with a little red blood in his veins,
to handle the proposition, just as Commissioner Bell has."
Walter W. Irwin was called as the first witness on Satur-
day. He told the committee that he was m favor of a
regulating board such as described by Mr. Hampton. He
also stated that the public can be relied upon to take care
of the producer of the unwholesome picture. He said that
the swing of the pendulum was in the direction of clean
pictures and that the public at large would support no
others.
Answering Senator Hinman's question Mr. Irwin stated
that the losses resulting from theft were "substantial," and
further agreed with the Senator that if every film were
stamped ineradicably with the mark of the owner thefts
would be considerably fewer.
Mr. Irwin testified that he favored state regulation of
motion pictures "if it permitted a man his day in court,
and if the fee was not prohibitive."
Mr. Irwin pointed out to the committee the fact that the
motion picture industry had no objection to paying its
share of a state tax if that tax was placed on all other
forms of amusements also. He heartily indorsed Com-
missioner Bell's administration and referred to Mr. Bell
as a man beyond reproach.
J. H. Hallberg, a projection expert, was next called.
He told the legislators in great detail of projection affairs,
and explained to them the manner in which film is often
rendered useless through lack of experience on the part
of the operator, worn sprocket teeth, and various other
causes. He was very much in favor of unifying the oper-
ators all over the country. He said that the salaries paid
some of the men were shameful, pointing out that a poor
operator can make a poor showing of the best film ever
produced.
1908
THE MOVING PICTURE WORLD
March 24, 1917,
Brady Strong for the Bell Idea.
William A. Brady was the next to testify. He said that
he and practically every other officer and member of the
National Association were in favor of extending Com-
missioner Bell's system throughout the state and country.
He said that it was the most effectual method of censor-
ship, and was a method that was favored by the public
and the majority of the producers. As to the method's
efficiency he cited the case of a certain picture that had
been circulated in various states, and that enjoyed a pra-
ticularly long run in Chicago. He said that when Com-
missioner Bell learned that steps had been taken to bring
the picture to New York, the Commissioner immediately
sent a letter to every theater in the city, instructing them
that if they ran the film their license would be forfeited.
"As a consequence," Mr. Brady said, "the film has not as
yet been publicly shown in this city."
Mr. Brady made general statements to the committee
more than giving any particular testimony. He was speak-
ing as president of the National Association of the Motion
Picture industry. He said that a few days before several
other men and himself had held a meeting during which
the tax question was discussed.
"Our industry feels that if we are to be taxed," he said,
"that all other species of amusements should also be taxed.
If you are considering the big salaries paid in the motion
picture business, consider the salaries paid, for instance,
at the Metropolitan Opera House. Those are high salaries,
too, and most of them are being paid people who catch
the first possible boat to Europe. They do not even spend
their money in this state or country. Consider the price
of opera seats, and the profits, too.
"Then there are the cabarets, the high-priced restaurants,
the hotels, baseball and other sports — all of which are the
means of bringing in great revenue. If we are to be taxed,
tax them also.
"Legitimate theaters and motion picture theaters seem
to have been discriminated against in the matter of laws,
too. Why, when I built the Playhouse I had to have
alleyways and had to use up space that represented $80,000
in real estate — all this to care for the safety of the nine
hundred persons that the theater seats. Last night I was
at a dinner on the eighteenth floor of a hotel and there
were more than nine hundred persons in a room that didn't
have an exit much larger than that! (indicating the door
of the room — an ordinary-sized single door). And that
was on the eighteenth floor!
"The motion picture industry is not at present in a con-
dition that would stand taxation. I can prove that almost
80 per cent, of the men in it are not making any money.
But I want you gentlemen to understand that the industry
is willing to stand any tax that you may see fit to recom-
mend to the Assembly if the other amusements are taxed
also." Mr. Brady submitted for the consideration of the
committee figures regarding the lessening of the number
of theaters in twenty big cities. Submitted by Mr. Brady
for the National Association was the following:
Figures From Twenty Cities.
"New York, Philadelphia and Chicago show a most de-
cided decrease, and in Chicago, where there are exact
statistics, the decrease in seating capacity totals 29.000, and
in the theaters 83, indicating that while the number of the-
aters is decreasing the size of those remaining is, con-
trary to the general impression, also decreasing. In New
York there are 140 theaters less than last year. New Orleans
shows increase in seating capacity over last year of 3,552.
The National Association claims that not only is the num-
ber of small theaters falling off, but the total seating ca-
pacity, representing more accurately the business done in
each city, is also on the decline."
The following figures show the increase and decrease in
the number of theaters in these cities:
1914 1915 1916 1917
Buffalo 80 87 83 74
Albany 18 20
Utica 9 12 13 14
Syracuse 44 41 38
Rochester 44 42 40 34
St. Louis 194 150 157 139
Minneapolis . . 61 64
Portland .. 52 52
Washington, D. C 76 76 68
Kansas City (est) 116 101 111 120
Philadelphia 259 234 197 167
Cincinnati . . 75 72
Cleveland 164 167
Detroit 154 141 126
Boston . . 60 61
Portland, Ore 275 237
New Orleans 89 83 80 47
San Francisco 87 90 81
It is understood that Saturday's session ended the hear-
ings. The committee must make its report to the Assembly
on March 15, and will until then go over the mass of
evidence it has been collecting.
FAMOUS PLAYERS-LASKY BUYS COMPLETE
LUMBER YARD.
Because of the great amount of lumber which is consumed
in the building of settings at the Lasky, Morosco and Pallas
studios in Hollywood and Los Angeles, respectively, the
Famous Players-Lasky Corporation has purchased the entire
plant of the Native Lumber Company of Los Angeles.
The plant includes a lumber mill at-Hoquiem, Washington,
two lumber carrying vessels, docking facilities at San Pedro,
the nearest port to Los Angeles, and a big lumber yard in
Hollywood, near the Lasky studio.
CAMERAGRAPH BALL.
We did not have the accompanying photo last week of the
grand march of the Cameragraph Ball given at Arcadia Hall,
Halsey street and Broadway, Brooklyn, New York, Satur-
day night, March 3. The march was led by Miss Frankie
Mann, the well-known motion picture star, who received an
ovation, and Edward Earl, vice-president and treasurer of
ihe Nicholas Power Company. Marceline, the great Hippo-
drome clown; Freddie Carr, the vaudeville headliner; Donald
Hall, Sydney Bracey and Sidney Mason, the popular motion
picture favorites, were also accorded a great reception. The
entire affair was under the personal direction of Arthur J.
Lang, of the Power organization.
Grand March, Cameragraph Club Ball, at Arcadia Hall, March 3, 1917.
March 24, 1917
THE MOVING PICTURE WORLD
1909
Richardson Has Tussle With Jupiter Pluvius
World's Projection Man Makes First Leg ot
Grand Tour Under Adverse
Weather Conditions
THURSDAY, FEBRUARY 28.— Well, at last I'm off. Ac-
companied by the good wife I shook the dust of Gotham
("dust" is good; it was snowing and sloppy), from my
brogans at 9:30 P. M., stopping one day in Washington to
examine the National Museum of Natural History and see
that they were taking proper care of it.
Leaving Mrs. R. to look after the inauguration of President
Wilson, I departed for the first real stop — Richmond, Va.,
only to find the glad hand of welcome conspicuous by its
absence, it later developing that brother J. R. Kitchen, presi-
dent M. P. M. Local Union 370, I. A., had misunderstood and
was waiting our coming at another depot; so, while the rain
came drizzling down, I proceeded to locate a hotel and start
something.
Manager H. Bernstein, Colonial theater, who was prim-
arily responsible for our visit to Richmond was soon dis-
covered as was also President Kitchen, who had given up his
vigil, and several theaters and operating rooms were visited.
After four calls, however, I inquired whether or not the
rooms I had seen were fairly representative ones, and was
told they were, whereupon I call a prompt halt. It was not
my wish to go further because I did not care to deal out a
series of continual individual roasts.
The operators I met were, without exception, bright, wide-
awake looking men, but, also without exception, they need
to study the technical end of their business. On the other
hand, there is a great and crying need for an immediate re-
modeling of Richmond operating rooms. Many of them are
inadequate as to size, and some are very, very cramped. For
one the operator enters via the ticket office (in which one
cannot stand erect), and literally crawls up into a "coop"
through a trap door located between the projectors. The
kft machine is jammed right up against the wall, and the
right one is so close to the wall that one must edge in side-
wise to get on the operating side at all. The ports (knot-
holes), are 7 inches wide by 4.5 inches high and are placed
too low and too close to the machines. The walls are light
in color. The equipment consists of two rather old Power's
six A's.
Now, Mr. Manager, how in the name of the commonest
kind of common sense do you expect to get high class results
on your screen with such utterly impossible conditions as
that? Of course I know the building is unsuited to be used
as a theater, and you cannot get really good operating room
conditions, but you can cut those observation ports out to
a half way decent size and locate them much nearer to where
they should be located, thus at least giving your operator
a chance to see his picture without making his neck into a
corkscrew; also you can paint the interior of that room — no,
pardon me, coop — black and require the operator to keep
his incandescent lamps switched off when not in actual use,
thus easing the strain on the operator's eyes and enabling
him, at least, to see the picture he is projecting. It will pay
you, Mr. Manager, to do these things, and pay you big in
improved results on your screen.
And you, Mr. Operator, should keep those incandescent
lamps switched off every minute they are not in use, and
thus accomplish a double purpose, viz., save your eyes and
enable you to see the faint shadows on your screen. Also
you should close in your lens ports until they only pass the
actual, effective ray. You should also learn how to match
up the optical system of your projector and place the revolv-
ing shutter where it belongs, or as nearly where it belongs
as you can get it. You owe these things to yourself, to your
Union and to your employers; also you owe it to the moving
picture industry.
Most of the equipment I saw was fairly up-to-date, though
I am told one small house still uses two Edison exhibition
model machines.
Richmond is a beautiful southern city. Her people are,
I am told, progressive and wide-awake, but both theater
managers and operators stand in genuine need of a good
shaking and waking up, for the good of the industry and their
own pocket-books.
The Isis has an operating room of ample size, but the
floor is very poor and the observation ports, circular in shape,
are (imagine it) five inches in diameter. And the absurd
part is that fifteen or twenty minutes' work with a keyhole
saw would make them a foot square, which the law does not
forbid; also the iron port shutters would easily cover a
twelve-inch square opening. Brother Stephens' screen re-
sults leaves things to be desired — well, what else could one
expect. The projectors are very old, remodeled Simplexes.
There is a Fort Wayne motor generator set.
The Bluebird, 620 East Broad street, just opened and man-
aged by Walter J. Coulter, a manager with ideas, is a pretty
little house with a really excellent operating room and new
Power's 6B projectors taking current through an A. C. to
D. C. Fort Wayne compensarc. The only criticism on the
Bluebird operating room is that the walls are light; also
the operator had three big incandescents blazing away full
blast. There is a wash basin, with running water. In the
auditorium Manager Coulter had installed an odd and very
pretty thing. The ceiling is flat, but joins the walls in a
graceful curve, at the bottom of which, about three feet below
the ceiling, is a cove and in this cove are concealed lights
one about every three feet, alternately red, green and white.
The lights send up a pointed flare of light on the curve and
the effect is decidedly good. The auditorium is long and
narrow. Music is by a Wurlitzer piano. The house is a
pretty one, but the front rows of seats are entirely too close
to the screen. Patrons occupying any of the first three or
four rows of seats will strain their eyes severely. Aside from
Richmond, Virginia, Managers and Operators.
1910
THE MOVING PICTURE WORLD
very little to criticise and much to praise in
March 24, 1917.
this there is
the Bluebird.
At 11.30 P. M. the managers and operators of Richmond
foregathered at Murphy's Hotel, one of the best in the
South, and partook of a most excellent banquet, at the end
of which your humble servant talked until 2.45 A. M. on
the subject of practical projection. After the affair was
over, many operators and managers expressed the belief that
great good had been accomplished. Let us hope it is so.
I gave both the managers and operators some pretty hard
rubs, but it was all accepted in the right spirit and, as Presi-
dent Kitchen afterwards remarked, "A lot of that soaked in,
and will do the boys good — I know it is that way with me."
I hope to meet the Richmond men again, for while, as I
said, they need waking up, they are, I am convinced, the
right sort, and the kind of timber from which the high class
article can be made.
Raleigh, N. C.
At Raleigh, the capital city of North Carolina, I was met
at the depot by Warren H. Booker, chief of the Bureau of
Engineering and Education of the State Board of Health,
who had interested himself, in the absence of an operators'
organization and any considerable degree of interest on the
part of Raleigh exhibitors, and made the arrangements for
the lecture. Mr. Booker is a live wire carrying lots of high
voltage current. He is a specimen of that all too rare
thing, a competent, energetic, public official.
Mr. Booker was accompanied by C. W. Rogers, chief
operator at the Superba. Thus far the weather has been
beastly — an alternation of rain, drizzle and sputter, with
constant leaden skies. The men from Durham, N. C, twen-
ty-six miles away, had planned to come over to the lecture
in a machine, but days of rain had produced oceans of mud
and they doubtless concluded that discretion was the better
part of valor. There was one Durham operator present,
however, he came on the day train. I was told about fifty
other small town managers and operators were expected,
but — the weather!
Raleigh has but two moving picture theaters and one com-
bination vaudeville picture house now running. Projection
in the picture houses is, judging by what I saw, distinctly
good, both at the Superba, R. G. Allen, manager, C. W. Rog-
ers and E. W. Hawkins, operators, and the Almo, O. R.
Brown, manager, Harry Williams, operator. The picture
was brilliant, evenly illuminated, free from any tr?ce of
shadow and run at correct speed. The Superba seats almost
seven hundred and has a sixteen-foot picture properly bor-
dered with black. The operating room is small, but clean
and well ventilated. It has dark walls and there were no
incandescents burning. The observation ports, are 13 inches
wide by 10 inches high and well located. Equipment: two
Power's six A machines and a Fort Wayne A. C. to D. C.
motor generator set. Screen results good.
The Almo is owned by O. R. Brown and B. S. Aronson,
both experienced showmen, who also own the Strand, now
closed and being remodeled prior to opening as a vaude-
ville-picture house. The Strand is a really pretty theater,
tastefully decorated and equipped with leather upholstered
chairs, but it is on a side street and could not obtain the
necessary patronage with pictures alone. The Almo makes
the stranger rub his eyes when he first enters, wondering if
he is "seeing things." The house is long and narrow, with
an arched ceiling. But it is the floor which sets one guess-
ing. From the entrance it slopes downward, making a drop
of six and one half feet in eighty. It then runs level for
twenty feet and then slopes sharply upward for thirty feet,
from which point it is level to the screen, a distance of
probably twenty feet. In other words the floor is shaped
like a giant bow. There are seats on the front slope and
the view of the screen from them is excellent. The reason
for this front slope is to avoid the necessity for steps leading
to the exits beside the screen.
The Almo operating room is small, but well ventilated.
There were no incandescents burning, but the walls were
light-colored, which is not good. The observation ports are
excellent, 12 inches wide by 16 inches high and well located.
Two Simplexes and a Western Electric A. C. to D. C
motor generator are the main items of equipment.
At 11.30 o'clock we, in company with Mr. Booker, all the
Raleigh operators, Brother Vesey of Durham, and our Ra-
leigh manager, sat down to a really good midnight dinner
at the Hotel Rland, Raleigh's best hotel. That out-of-
town managers would be absent was to be expected,
considering the utterly wretched weather conditions,
but it is worthy of note that only one of the Raleigh
managers was there and that the Raleigh Film Exchange
was not represented at all, although exchange men
are vitally interested in this matter. And you, friend
manager, would sit up all night, conferring, if the operators
of your city demanded an increase of two or three dollars
per week, but when 1 come to tell and show you how to put
on a better picture for several dollars less per week you
leave it to the State Board of Health, which seems to be
more enterprising than you, to attend to the matter, and do
not even put in an appearance. Is that good business, gen-
tlemen? You missed the opportunity of learning where and
how your operator is making mistakes which are costing you
actual money every minute you run, and it is an opportunity
which is not likely to come again in a hurry. After the ban-
quet (for it was all of that) the writer talked until 2.20 A. M.,
which left only ten minutes to catch the train for Greens-
boro, and then he was obliged to omit much valuable matter.
I had intended leaving for Winston-Salem at 8.30 A. M.,
but friend Booker wanted me to go to Greensboro that night
and examine the State Board of Health projection car next
day, to which I, of course, assented.
State Board of Health Work.
At Greensboro we found the Studebaker truck which the
Health Board has, through Mr. Booker, caused to be fitted
up for projection work. It had been brought to Greensboro
especially for our inspection. The outfit is a very complete
one, also it's fitting up gives evidence of considerable ingenu-
ity. The truck is a light, inclosed Studebaker, in which is
mounted a Unversal engine-dynamo light plant, which devel-
ops sixty volts and supplies thirty-five amperes. Mr. Booker
is quite enthusiastic. He said: "It weighs a little more than
six hundred pounds, but it's a good six hundred for it cer-
tainly does deliver the goods. The projection machine is a
Power's six head and lamphouse on the old Power's six
wooden table — a model outfit for the purpose, as it combines
high grade results with minimum weight. The outfit is in
direct charge of Roy Tatum, operator and a lecturer and H.
E. Hamilton, mechanic and chauffeur.
In this connection be it noted that T. W. Bickett, governor
of North Carolina, has recommended to the legislature the
appropriation of fifty thousand dollars for motion picture
work in rural communities. It is proposed to use this sum
to assist the various counties to procure motion picture out-
fits somewhat similar to the one described, and films on
domestic science, agriculture, public health, etc., all of which
shows which way the wind is blowing and seems to indicate
the early opening up of a new and very large field of use-
fulness for the moving picture.
At 1.15 o'clock we took our seat in the coach (still rain-
ing) to journey twenty-odd miles to Winston Salem, where
we were "billed" to speak that night, but no sooner were
we settled than a procession marched into the car, sin-
gle file. It proved to be the Greensboro operators in search
of the writer. According to the published itinerary we were
due in Greensboro at 12.10 o'clock and they had been on the
job at the depot, with intent to at least shake hands. But
the change of plans had caused us to miss connections, and
there was only time to say "hello and goodby." But the
Greensboro men assured me that rain or no rain, if an
automobile could get through they wuld be in Winston-
Salem for the lecture.
Brother M. M. Murray of Salisbury, North Carolina, on
his way to the lecture joined me and we had a very pleasant
visit on the way over. At Winston-Salem a whole flock of
operators met us at the depot and we motored to a hotel —
still raining.
It was Sunday and no shows are opened on the day of rest
in North Carolina, so, the weather being depressing and your
scribe aweary, we begged of the boys that they let us rest,
to which assent was given. At 8 P. M., in the union hall, we
preached the gospel of better projection to an attentive audi-
ence. Vile as was the weather there were operators present
from both Greensboro and Salisbury, each about twenty-five
miles distant. The men have very nice headquarters and
up-to-date. The managers and the union have been on very
friendly terms. Let us hope it may continue thus. After
the lecture we all adjourned to the "Princess," where two
sons of Ham served to us a dinner consisting of what ap-
peared to be three planked whales, but which proved to be
shad, together with the various things accompanying them.
Incidentally it was proved conclusively that while North
Carolina is "dry" (note, I do not refer to the weather), it
is quite moist in spots. The wreck of the festal board was
abandoned at midnight — still raining.
F. H. RICHARDSON.
March 24, 1917
THE MOVING PICTURE WORLD
1911
ff1 ' """fc-T "■""""""" """"■' Ul IIMIIJJI "^T.V JatSJ ' "»M|IIU*»- -~; MII|IIIIIIIIIII|IU»^. ■ ■■ ^llljMIMIIIIIIIIIIIIIlllllllllBV^-^llfllpi Milium mi I iiiimii M |i. -ju |||| ||| ||| 1 1| HIU'TT
J/S&ia
Advertising for Exhibitors
Niiiiiiiiiiiiiiiiii^
Conducted by EPES WINTHROP SARGENT
Preparedness.
PREPAREDNESS is the vital topic of the day. Applying the word
to photoplay exhibition, just what preparation have you made
against the coming encroachment of the enemy? One reason
Germany has withstood so long is because she avoided the encroach-
ment on her own territory. The fighting has been done -on neutral or
hostile ground. Have you, personally, so planned your own strategy
that the fighting when it comes to you shall be fought outside your
territory? Are you, personally, secure against the invasion of your
domain? Give the matter some thought. For several years manufac-
turers, with singular blindness, have turned their backs to the story
and the story writer. Plays are becoming deadly dull because there
are, comparatively speaking, no new plays. Vaudeville is slowly but
gradually coming back to its own in many places. How about your
own territory? Do you stick to a single program, or do you make a
choice? Do you play stars or stories? It is all right to play stars,
if you have the stories to back them up with, as in the early vaude-
ville days the "dramatic tieadliner" was backed by a better than usual
vaudeville entertainment, but you cannot permanently profit from the
stars unless you back them up with photoplays which make good for
the dullness of the star. This is a scheme well known to the vaude-
ville manager. We recall one time that Percy Wiliams booked the
Kilties Band at his Orptieum theater in Brooklyn. He did not expect
the band to make good. He knew in advance that they could not hold
the stage for a half program and satisfy his vaudeville patrons and
still draw the crowd that would come to hear the Kilties. Instead of
cutting down his advance booking to let out the big attractions, he
retained these and let out the smaller acts, that those who came to
hear the Kilties would be given the best idea of the vaudeville bill and
come back the following week when the Kilties would not be there. It
cost him money, but as events proved, it made him money. It is the
same way with photoplays. You are getting some mighty poor stories
with some important stars. Take particular pains that your ones and
two are not merely fillers, but so unusually good that the public goes
away content even if the star picture was poor. In time you can go
back to the cheaper one reels — cheaper because they need not support
the extravagant salaries of the stars— and still draw good patronage.
Get ready now. Be prepared. The invasion is close at hand whether
or not you yet see signs.
Paramount Pointers.
Through the courtesy of Charles E. Moyer, of the Paramount, we
are permitted to reproduce some of the cuts from recent issues of
Paramount Progress. The first of these is a cut for a company adver*
tisement of "A Day With the West Point Cadet." If you are a
PAMWUOTBuimniHvuiES
Travel-Pictures
"apaywiththe
JE5TP6IHT CAPET
Our Future Army Officer/
ifxthv; Making.
,AtWorkai\d at Play at
Uh? Gibraltar^ H\id/oi\
Paramount Exhibitor you saw this first, but we are not trying to
advertise this further. Gordon H. Fullerton, of Seattle, recently spoke
of "atmosphere" advertising. Other well-known live wires have used
it without giving it a name, but the essential is some sketch or cut
matter that will give atmosphere; that will suggest the subject even
before the text is read; that, in fact, pulls attention to the text. A
cut of a soldier and tents will attract anyone's attention right now.
It may cost too much to have an original drawing made, but if you
have this subject booked, get your local photographer to photograph
this cut. Have him enlarge it considerably on bromide paper. Don't
let him tell you he cannot make a good cut because the screen will
show. Tell him you know he can't and that you want to ink it in,
and he'll understand. You will get a large reproduction, though the
negative does not have to be very large. Ink in the lines you want
to retain with Higgins' or some other good drawing ink. With a little
practice you will find that you can get good shading as well as the
chief lines. Have the photograph faded out with any good bleach —
the photographer can tell you what to use — and you have not a photo-
graph, but a line drawing all ready to send over to your engraver to
be made into a line cut. It will cost you a little time and a couple
of dollars against $25 for as good an original drawing. If you have
no photographer, or if you have a little time or a clever usher, do
the work yourself. If you do not know how, ask the supply store in
the nearest large town. You can make your own outfit very cheaply
and you can even build up a business in work for others at a pinch.
The remainder of the cuts are taken from a double page display of
advertisements from different theaters. The first is from the Wizard,
Baltimore. Possibly you will think this is a single column advertise-
RETIJRN ENGAGEMENT.
Mou., 'rues, and Wed.
The Wonderful Production
The Cheat
With the Celebrated Ulrtw,
FANNIE \\ Vim
And the Greut Japanese Actor,
SUSSUE HAYAKAWA.
Thur.s . Frl. and Sat.,.
John Barrymore
In the Screamingly Funny anil
Entertaining Play,
"NEARLY A KING"
HIh Bent Production.
WIZARD Ten Years Since the Wizard First Presented
Founded 1906 BALTIMORE'S BEST PICTURES
ment, but in reality it is a half-page layout, because the good half
page shows up more or less as an enlarged single or double column.
It is because the house makes so good a display that this cut was
selected from the lot. In half a page you can run about 2,000 words
or more, but you'll have more read if you say little and say it large.
For this reason the example is unusually good. Incidentally it shows
how a distinctive house cut will mark down the advertisement, but the
major point is that this half page will be read by ten times as many
LAST DAV
IARGUERITE CLARK
-IN-
SNOW WHITE
COMING — KATHtiYN WILLIAMS In
"REDEEMING LOVE." SECOND SER-
IES OF THE WONDERFUL PICCADIL-
LY CLOSE-UP PICTURES OF THE
GREAT WAR.
persons as would puzzle over a half page closely set with 8 or 10-polnt
type. The best form of half-page advertising is merely an enlarge-
ment of a single column advertisement, made large that it may stand
out and be more easily read. We would like to see dated days even
if the current date does show in the running head. The head may be
torn off. The third example, from the Picadilly, Rochester, looks even
more like a single column advertisement ; indeed, it looks almost too
1912
THE MOVING PICTURE WORLD
March 24, 1917
much like a single. Working with a half-page space It would have
been better had a display face been used instead of the stuff that
reduces like 10-polnt bold caps. The chief defect of this advertise-
ment Is that there Is too little about Snow White, and the underline la
not sufficiently conspicuous. There should have been more about Snow
White — something about what a success it had been and a hint of
regret that it had to be taken off — then a whoop about the coming of
Miss Williams and another about the war pictures, preferably side by
side instead of straight across. Evidently a full page should look like
« single column advertisement enlarged, but it should be a first-class
single column to start with. Here too much dependence is placed
upon the black lines. And the house name should NEVER be set In
Old English or any form of black-letter. It doesn't matter whether It
Is called Tudor or Cloister or the rest. It is all out of date for aggres-
sive advertising. The next is a full page from the Big Horn, Ther-
ybramomt1
BIG HORN THEATRE
mopolis, Wyo. Here more dependence is placed upon portrait and
trade-mark cuts. We like the way the house name stands out. The
house name of that size and the cuts will carry the page, but even
at that, with the space at command, we think a line or two about
each release would have helped. But the layout is neat and orderly,
the space in the mortise cut in the lower right-hand corner is neatly
filled in and simple rule work keeps the middle cuts from looking too
lonesome in their white space. The days are dated, the titles stand
up and the house name is printed plainly so that it may be read. It
might have helped a little to give the times of showing. The next
eut shows a half page used by the Alcazar, Chattanooga, Tenn. Here,
MONDAY-TUESDAY-WEDNESDAY
DANIEL FROHHAN PRESENTS
MAREUERITECLARK
"SNOW WHITE"
HARGUERnr CLARK SAY5 ,
Royal Gypsy Trio -n»roJ to Ifa. Warn
PRICES BSBJS
ALCAZAR
IflWirY MUTTS"
as snowshoes In the tropics unless it tells something. Here It says
that quality meets, but It does not tell what quality meets. Evidently
the house i* trying to get away from "The home of quality," but It
does not get far enough away. "Where quality counts" means some-
thing. Apart from this the advertisement complies with the require-
ments in that it emphasizes star, title and house of showing. These
three are the important matters, with the date a close fourth. Per-
haps In an advertisement in a newspaper the latter may be relegated
to the rear because the date line helps, but always the trinity or
WHAT, WHEN, WHERE should be observed. This same copy set In
the same manner would work well from two columns up, because the
message reaches out and gets the eye of anyone who is glancing over
the paper. It requires no search ; it shouts at the reader. The cut
is a special one, supplied through the Paramount Service Department,
to suit the advertisement, instead of what the Paramount thinks the
exhibitor should need. It gives him what he wants. The last looks like
a good three column, but It really is a full page from the Orpheum,
Sheridan, Wyo. The Joe K. is Joe Kohler, who seems to be using the
personality idea. The use of the cartoon cuts at the bottom Is just a
trifle strained, but that is an academic objection. The main point is
that he not only works in the cuts, but works them in In such a way
that curiosity will lead the reader to fill in the names. That counts
ORPHEUM
•HOME OF PARAMOUNT PICTURES
THE ENTIRE TOWN is ladling about the picture, otrw betng
shimnallhis theatre. We've Acquired the repotatioo among-
particular people for giving a cuniiitcntk high class program At afi
i. ni.-> I mi ere never disappointed -v»ben you see a PARAMOUNT
PICTURE This i, the only Theatre in your town that shows them.
Come regularly so you won'l mis* such pictures as we
The TRADE MARK
'{Patamount
y^PicWm^'
That Sunds for Qua.
^Paramount
Mary Pickford
\ 'Tess of the Storm Country'
too, the date Is lacking. The catchllne at the bottom Is not well
chosen. "Where quality meets" is too indefinite. A rlogan is as useful
JOE-K Says: If
Just ask
"nothing can stop us" from showing good, dean Paramount picture.
OUR MOTTO: What iagood enough for your Mother. Sister. Soeelhean. or Wife is good
enough for anybody.
for more than strict adherence to the cut-and-dried rules. He does
not merely run the cuts ; he makes them a part of the text. In the
original each cut carries the legible name, and these are read as pari
of the running announcement, and so they sink in. From a strictlj
technical point of view the stuff lacks point, but in practice the spaci
is well taken, since it drives home the names of the valuable fillei
subjects, and this counts for more than all the rules of advertising
ever laid down. And get that last line. "What Is good enough foi
your mother, sister, sweetheart or wife is good enough for anybody.
That is a line that really says something that lasts beyond the picturv
it advertises. It should have been hooked up to the Paramount trade
mark cut and kept going.
Saying It.
The Bulletin, the Canadian organ of the Universal, puts it neatly in
these words :
Giving tickets or prizes away at a theater isn't generally
good advertising unless it is advertising the impression that the
exhibitor is running such cheap pictures or making so much
money that he can afford to give things away.
There are times when it may be necessary to paper, but when these
times come do not do the job crudely. There are many ways of giving
an apparent value to your free tickets. Use them.
A Hypocrite.
We think that Clyde D. Klinger is a bit of a hypocrite. He takes all
possible pains with an anniversary program for the Refowitch, Free-
land, Pa., and then asks us to give it "all the knocks we can," know-
ing that there are not many opportunities. The first suggestion is
that there are stronger color combinations than blue and tint yellow.
Blue and a stronger yellow might have worked, but tint yellow; a pale
color, is to be used only as a background or small border which
amounts to a background and not as a full border. It looks lika a
March 24, 1917
THE MOVING PICTURE WORLD
1913
poor Job. Blue and red or blue and green work better. Yellow Is, at
best, a poor color for border, even when It Is fairly strong. At best it
is too close to white to give much effect. Evidently the printer used
tint instead of strong color because he used blue on the yellow in the
heading, but that is no excuse. He could have used a brighter ink
and still have gained the effect. A blue over a red will print up well,
though red will not print over blue. There is a nice greeting on the
front page, a dated day program on the second and third pages for the
first four days and then a slump to display for Friday and Saturday
on the back page, jumbled up with some extra attractions. And to
make it a special holiday there will be four acts of "Keith vaude-
ville." Keith vaudeville is just as poor as other small time acts, for
the name of Keith no longer means what it did fifteen or twenty years
ago, when an act could get other bookings on the strength of a Keith
contract. It would have been better to have put the extra money into
an even better picture.
Red and Black.
The Clovis, N. M., Lyceum makes intelligent use of red and black
on a recent monthly program. The center pages of a four page folder
list the attractions in black with the features in red and the extra
features printed and boxed in red. The boxing might have shown
better in black for the sake of contrast, but the effect is good. On the
back page a little talk is printed in alternate paragraphs of red and
black and on the front only the border and monogram are in red, which
is better than a greater use of the color. A full page advertisement in
the local paper shows an unusual make up in that there are two dis-
play advertisements, one two and one three columns, with a column of
reading in between on the six column page. It virtually gives a double
punch with the reading matter in addition.
Please note that E. R. Hardwicke wants to exchange programs. Ho
argues, and rightly, that the best way to get ahead is to study the
make up and methods of other exhibitors. Put him on your list and
write and tell him so and he'll keep his coming. His programs are
worth while, as recent samples show, and they are sufficiently varied
PRODUC HON _:
NUMBER OF REELS
TITLE ■ - _ . ■
STARS ^
DATE RELEASED^ „ DATE BOOKED .
MANUFACTURERS ADVERTISEMENTS.
•WORLD"
DATED
VOL_
__N0.
PAGE „
-NEWS"
DATED _
< — VOL_
r NO-
. PAGE _
-WORLD"
COMMENT
PAGE VOL ^
NO,
_, ^_DATED
REVIEW.
PAGE - -VOL
NO-
STORY.
PAGE .VOL
. __,_NO-
_, DATED
*»EWS"
COMMENT.
PAGE . ...VOL
NO
DATED
"WIDS"
PAGE VOL
-__NO
DATED
Id judging the comments of tne various publications on the feature, and mark-
ing your judgment in percentage use the following classifications:
a Exceptional 100 per cent. Excellent 80 per cent. Good 60 percent. Fair 40 per cent
"WORLD" Picture merits a grading of tr_ per cent
"NEWS" Picture merits a grading of per oent
"WIDS" Picture merits a grading of per cent
Average per cent .. .
STRONG POINTS SUGGESTED FOR ADVERTISING THE FEATURE:
be held down and used only when sound will amplify and enlarge the
screen effect instead of detracting from it. The days are passed when
the activity of the trap drummer was a gauge of his usefulness, but
effects, when they are novelties, work in well.
A Novelty.
Suppose that three or four years ago an exhibitor had announced a
one and two-reel program as a novelty. He would have been laughed
at, yet the Third Street, Easton, Pa., announces such a novelty and gets
away with it. The program reads:
OLD FASHIONED PROGRAM FOR THURSDAY.
On Thursday our program is made up of a variety of sub-
jects. It is the style of program we presented about two years
ago, and one that was very popular. Just for old times' sake
we offer this style of program as a relief from the long dramas.
This program for Thursday only we are sure you will like, but
whether it does or not won't you kindly give your opinion to
our ticket taker or cashier? The program is a complete story
of "Is Marriage Sacred?" entitled "The Sinful Marriage." The
world's greatest comedian, CHARLIE CHAPLIN, in his newest
comedy, "Easy Street." The 11th complete adventure of "The
Scarlet Runner," entitled "The Missing Chapter," featuring
Edith Storey and Earle Williams. The Paramount Pictograph
with four interesting subjects and a "Hugh Mack Comedy," fill
the balance of this variety program.
And two or three years from now the neighborhood house will have
one and two-reel programs or there will be no neighborhood house.
The business was founded on one and two-reel subjects — drop-in-any-
old-time stuff and low prices, and when we get over the fourteen-reel
insanity the business will again be ones and twos with small admis-
sions and a shifting audience.
Junk.
Three programs in tne last mail speak of "the play that astonished
New York," and the funny part is that we New Yorkers have even no
vague rememberance of having been astonished. That sort of billing
is plain rot. If the press agent sends you that stuff, change it to some-
thing sane, don't follow nia bad example. The time is gone when the
New York opinion really amounted to a whoop, and to use the New
York line is to confess yourself more yap than your audience.
Neatly Done.
Bradford & Co., Chicago, are doing some decidedly good work in
folder programs. These are colored cards, with a program page 2% by
4% with a cut, exceptionally well printed, three inches wide and the
same height. A two-inch flap, with trimmed edges, carries a brief
biography of trie star shown, which adds to the value of the portrait
and causes the preservation of the folder. We do not know what the
prices are, but if they are at all reasonable the folder is unusually
good. If you can give your program a touch that causes them to be
kept, they remain permanent advertisements for your bouse, but mere
publication of rough cuts in a cheap form will not do this. They must
be worth while if they are to be retained, and these folders are really
artistic.
Number Six.
The Square Town Electric theater, Brooklyn, Mich., has been having
a sixth anniversary, which is going some, but Estes and Estes just
keep plugging along with good shows, and they keep ahead of the
crowd because they started that way. For the anniversary week they
offer a series of Triangle plays. They have not done much advertising
lately — apparently, but they got out a neat three fold mail circular for
the anniversary. The cost of paper has cut down a lot of the old
timers, we are sorry to say.
????????
Did it ever occur to you to send your back numbers over to the
printer for his study? Tell him about the department and then loan
him copies. Let him look over the reproduction of other advertise-
ments and get ideas. Try the scheme and see how it works.
REMARKS .
.. Admission-.
Receipts . .
Weather _
i Opposition..
to make an exchange continuously profitable. He encloses a sheet used
for each subject. He does not mention it In his letter, but is Is so
good that it is reproduced here. In the original it Is on an 8% by 11
sheet. One Is made out for each release which the house expects to
book or may book. It means a little work entering them up, but not
half as much work as digging out tha facts at the last moment entails.
If It's New.
It seems strange to think of sound effects being advanced as a
novelty, but Carroll and Donnell, "Just across the Bridge," put on
"The Common Law" with sound effects and made a hit because it was
the first time they had used effects. Most houses overdo the effect
thing and make audiences tired. If it is used only, occasionally and
only when the picture itself especially lends itself to the working of
the traps, then the effects can be headlined, but as a rule effects should
A NEW HELP FOR MANAGERS
Picture Theatre Advertising
ByEPES WIHTHB0P SARGENT (Coiduttor ol fldfertisiir, f»r Exhibitors ia the Movrat Pictoro WwMj
a
TEXT BOOK AND A HAND BOOK, a compendium and a guide.
It tells all about advertising, about type and type-setting, print-
ing and paper, how to run a house program, how to frame your
newspaper advertisements, how to write form letters, posters or
throwaways, how to make your house an advertisement, how to
get matinee business, special schemes for hot weather and rainy
days. All practical became it has helped others. It will help
you. By mail, postpaid, $2.00. Order from nearest office.
Moving Picture World, 17 Madison Ave., New York
Schiller Building
Chicago, 111.
Haas Building
Loe Angeiee, CaL
1914
THE MOVING PICTURE WORLD
March 24, 1917
The Photoplaywright
• * ■• ■ ■ •• *__ttMmnMvwPi^
Conducted by EPES WINTHROP SARGENT
INQUIRIES.
Questions concerning photoplay writing addressed to this
department will be replied to by mail if a fully addressed and
stamped envelope accompanies the letter, wh/ch should be
addressed to this department. Questions should be stated
clearly and should be typewritten or written with pen and
ink. Under no circumstances will manuscripts or synopses
be criticised, whether or not a fee is sent therefor.
A list of companies will be sent if the request is made to
the paper d/rect and not to this department, and a return
stamped envelope is inclosed.
Synopsis Again.
ONE unusually clever student writes that a recent story on the
synopsis only has given her the idea of synopsis writing. As
she sees it we recommend a continuity in continuous form
stripped of the connection scenes. This is not what we had in mind.
The synopsis only is generally best told as a running story, but
without slavish adherence to the chronology if lifting a fact to
somewhere else gives a better and clearer meaning to the situation.
This is the great difference between the synopsis and the continuity
of action. The script of action must be oriented as to time. The
synopsis must tell all the facts, but can tell them in such order as
will make the idea most clear. You do not, for instance, find it
necessary to say that Jennie goes to college. That her father gets
married. That she comes back from school. You can say it more
briefly and more intelligently by writing that while Jennie is at
college her father marries again and she comes home to find a step-
mother in charge. This gives the same facts, but gives them with
greater force. The thing to remember is that fact and not business
is wanted in the synopsis. From the facts the studio writer will
evolve his own business. For this reason it is a waste of time to
suggest leaders or scenes. The scenes will suggest themselves if the
facts are given clearly, and then the scenes will suggest the neces-
sary leaders, but it is absolutely impossible to write the scenes to
fit your leaders or to pre-determine just what leaders or even what
main leaders are needed, just as it is confusing, as a rule, to change
from the narrative to the dramatic style in describing what you
desire to have shown. In the same way you cannot send a scene
plot, because you do not know what the scenes will be, and if you
send a cast only the three or four leading characters need be named.
It might help to say that your leading players are
CAST.
Jack Jones, a young business man.
Mary Smith, his sweetheart.
Her mother.
Dr. Green, her family physician.
But to tell all of the people who might take part is to waste space,
for the cast may be materially changed in the studio reconstruction.
Until there comes a demand for the full script, do not attempt to
write any part of the script. Simply tell clearly and concisely what
your story is. Tell it in chronological order, save when some other
arrangement offers a better presentation of the facts, and do not try
to tell the story in all its details, but rather give all of the details
from which a story can be constructed. There is a difference.
And after" you know all about writing synopses, practice and
practice alone will give you the skill to write a fluent, interesting
synopsis that is apt to sell.
A Plot Catalogue.
Henry Albert Phillips' tho Universal Plot Catalogue went astray
when tho review copies wero sent out, and he sends another for com-
ment. Properly, tho Catalogue is a complement to his plot file and
collector, tho physical realization of his system of cataloguing, but, as
ho has pointed out, this filo is not necessary sinco a file can be made
of envelopes or other containers. Practically all authorities, and cer-
tainly all real authorities on creative work, recommend that some
form of catalogue bo used for plot suggestion and even for frag-
ments of plot, from tho combination of which new plots . may be
originate, and Mr. Phillips' work merely suggests, in its last reduc-
tion, tho form in which these may bo kept, and offers a proper and
well considered classification. Ho joins with others in the warning
that the full grown plot is too apt to bo the work of another to be
safo in using, shows how two or more fragments may be welded into
a new whole, and then suggests a classification by subjects. His list-
ing gives one hundred grand divisions, subdivided into twice as many
subject classifications, which we aro inclined to think rather too many
for tho average writer. It would bo better to use a more compact
system, at least at the start, but this is possiblo by starting with
the ten general heads into which tho catalogue is divided. The Uni-
versal Plot Catalogue is not a book which teaches how to write photo-
plays. It is a handbook on tho orderly classification of ideas from
which photoplays, fiction and other plots may be formed through com-
bination. Used intelligently the book will guide the student. Used
without intelligence, it will servo merely to confuse. For this reason
it will bo better to start with a few general classifications and work
gradually to the more minute subdivision which Mr. Phillips eventu-
ally leads tho author to. With two hundred folders, each taking ten
or more sub-titles, the catalogue will eventually resolve itself into a
collection of some 2,000 headings, but by gradually enlarging the scheme
in accordanco with the suggestions, it should bo possible to form a
catalogue that shall grow from ten divisions to the greater number,
keeping paco with thu author's progress in his work. An index of
plot subjects makes it possiblo accurately to classify any material.
The book is published by the Stanhope-Dodge Co., Larchmont, N. Y.
As a Text Book.
Numerous schools and college courses have used the second edition
of Technique of the Photoplay as a study book, but the arrangement
of that volume did not lend itself to direct study in class. With the
advent of the third edition, which was laid out with special reference
to systematic study, this difficulty has been overcome. Columbia Uni-
versity now uses the book in both the first and second terms of its
course, and Marquette University, Milwaukee, also uses it as a direct
text book. Columbia also uses Archer's Play Making and the books
of Munsterberg and Lindsay.
Lindsay Explains.
Vachel Lindsay has a new definition of the Photoplay. He declares
it to be "a conversation between two places or periods." This sounds
rather cryptic until he explains just what he means, but his recent
tribute to Hugo Munsterberg in the New Republic gives a hint of
his meaning when he writes :
People have spoken of Griffith's alleged "sheer sensationalism"
in his plot, in which he shows four periods of time conversing
with one another. But jumping back and forth over barriers of
time is the most accepted thing in the photoplay hurdle-race.
You have seen films where the hero has visions of his child-
hood to urge him on to doughty deeds. Three scenes of the
past alternate with three scenes of today in his thoughts, that
the comparison may be rousing. The heroine has visions of
her two possible futures if she chooses the prunes on the one
hand or the peaches on the other. And as to jumping over
geographical spaces, the photoplay dialogue that technically
replaces the old stage interchange of words is a conversation
between places, not individuals. In a moonshiner drama that
I saw last week, the director alternated the cabin in the field,
the revenue detectives on the road and the still on the hill-
side. We were given a conversation between these units. One
picture, guns, horses, detectives and all seemed to be calling
"We are coming." Another picture, the still, the bushes and
the hillside seemed to be answering "We are hiding yet." The
picture of the cabin, the field and the young moonshiners
seemed to say "Wo suspect nothing, but are on guard on
general principles." Round and round this conversation pro-
gresses as the pictures alternate, till the still is finally de-
stroyed, and tho cabin besieged and taken.
But this really is only one phase of photoplay. To accept Mr. Lind-
say's definition we must suppose cutting back to be an essential to
the photoplay, instead of merely an aid. Undoubtedly the ability
to see many places and periods in rapid rotation is one of the most
valuable assets of the photoplay, but it is by no means the funda-
mental. It is possible to produce a play without any cut-backs what-
ever, and still have a good play. Mr. Lindsay will have to enlarge
his definition to cover tho field.
Typewriters.
There is one machine that gives you not one type face, but as many
as you desire to purchase. Two faces are carried on the machine at
the same time. It is fascinating, but don't buy one and use it. Keep
it to look at, but you can't sell samples of type, so get one good face
and stick to it.
Selling.
Don't ask an editor what he wants. Find out. If he doesn't know
what he wants and tries to tell you you are worse off than ever.
The THIRD Edition of
Technique of the Photoplay
IS NOW READY
This is virtually a new book under the old title.
More than double the text and with an arrangement
especially adapting it for the student. The most
complete book ever written on the subject of scenario
or photoplay construction.
By Mail, Postpaid Three Dollars
Address ail order* direct to nearest office.
THE MOVING PICTURE WORLD
••hlller Building,
Chicago. III.
17 Madison Ave., New York City
Han Billalif,
Loi Anaeles. Ctl.
March 24, 1917
45
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THE MOVING PICTURE WORLD
..... ■»UUH(ljM|||||||||M||
1915
Projection Department
iiiiiiiiiiiii
iifeiiS\.
Conducted by F. H. RICHARDSON
Manufacturers' Notice.
T IS an established rule of this department that no apparatus or
other goods will be endorsed or recommended editorially until the
excellence of such articles has been demonstrated to its editor.
Important Notice.
Owing to the mass of matter awaiting publication, It is impossible to
reply through the department in less than two to three weeks. In order
to give prompt service, those sending four cents, stamps (less than
actual cost), will receive carbon copy of the department reply, by mail,
without delay. Special replies by mail on matters which cannot be re-
plied to in the department, one dollar.
Both the first and second set of questions are now ready and printed
In neat booklet form, the second half being seventy-six in number.
Either booklet may be had by remitting 25 cents, money or stamps, to
the editor, or both for 40 cents. Cannot use Canadian stamps. Every
live, progressive operator should get a copy of these questions. You
may be surprised at the number you cannot answer without a lot of
study.
Roll of Honor on Question No. 171.
The Roll of Honor on question 171 consists of only two, viz : C. E.
Linstruth, Carthage, N. Y., and Michael Capobianco, Roseto, Pa.
Brother Capobianco's answer is excellent, but again I think Friend
Linstruth's has a little the best of it, therefore his reply is selected
for publication.
Reply to Question No. 171.
By C. E. Linstruth, Carthage, N. Y.
The Question :
What do you think ought to be the attitude of the local operators'
organization with regard to over-speeding the films?
The Answer :
As to the attitude of operators' organization with regard to over-
speeding the film, in my opinion, if the over-speeding is due to orders
from the management, then the management has its. reasons, which
are doubtless to be found in the program being run according to
schedule. If, however, the operator is at fault, I believe the first of-
fense, if proven, should bring forth a reprimand from the local,
and for second offense, if proven, he should pay a fine. I believe that
over-speeding should be considered as detrimental to the best interests
of operators, whether organized or not organized. I also believe the
manager should be informed that over-speeding is not- countenanced
by locals. However, if tho managers demand it, no great harm will
result, as the over-speeding managers are comparatively few.
Which, Friend Linstruth, is wrong. The over-speeding run-to-sched-
ule manager is very numerous indeed, and, in my judgment, he ought
to be sat down on and sat down on good and plenty. In over-speeding
he not only compels the operator to appear in a bad light before the
public, which does not know that the jumping-jacK performance is
not the fault of the operator, but of the manager, but in addition to
this he works serious injury to tho sprocket holes of the film, which
same will operate to injure the show of other managers who use the
films thereafter. I agree with Brother Capobianco, who says : "A
chain is no stronger than its weakest link, and the over-speeding
operator is a weak link. I believe operators' organizations should
take a stand against over-speeding the film. If the members them-
selves voluntarily over-speed they should be suspended from the or-
ganization as a punishment. If the operator is not willing to over-
speed the film, but the solid ivory top manager forces him to do so,
then the house should be treated as unfair."
This, of course, seems radical, but over-speeding the films is doing
a world of damage to the moving picture industry, and the pitiful part
of it is that some of the very worst examples of over-speeding are
found in theaters which claim to be the ne plus ultra of photoplay
palaces — wbich claim to be the very finest houses, and, in these cases
it is not due to the desire of the operator to over-speed, but to the
manager, who compels his operator to work damage to the films and
to the art of the shadow actresses and actors on the screen. In my
opinion the matter of the speed of projection should not be left to the
manager, who usually is not an operator, and probably knows little
or nothing about practical projection. The manager employs an opera-
tor, presumably because he knows how to put the picture on the screen,
and then turns around and undertakes to tell him, the operator, how
to do it, all of which is rather absurd on the face of it.
If
Is It Flicker?
J. W. Page, Sigourney, Iowa, says :
Have been a reader of the World ever since I have been an
exhibitor, and this is the first time I have had to call on the
projection department for help. I am using a 1912 Motiograph,
which is giving excellent results. Recently I had the mechanism
overhauled and all worn gears, bushings and shalt? were re-
placed. But I still have a little flicker which I don't seem able
to get rid of. Can you suggest some method by which I can do
away with this trouble, as it is the only fault I can find with
our projection. Would it be possible that it comes from the
light itself? I use A. C. with a Fort Wayne compensarc. At
present am using two 7% inch condensers. Have a 00 foot
throw with a 12 foot picture, projecting to a mirron screen.
Now, I wonder if Brother Page has not gotten his dates mixed,
it is a flicker, why using a brilliant light and a mirror screen you must
expect some slight tendency in that direction when using a two-wing
inside shutter, which I take it your machine has, as you have not men-
tioned having had the outside shutter installed. It is, however, pos-
sible that you really mean "travel ghost," which is white streamers
either up or down or in both directions from white objects in the film,
or from white letters of a black title. If it is a flicker I do net be-
lieve you can do anything with it with that old type machine, unless
you speed up your projection. If it is travel ghost, then either your
shutter needs setting or it is a trifle too narrow. There used to be con-
siderable trouble with the earlier type of Motiograph inside cone shut-
ters. They gave about the best possible result, as to flicker, that an
inside shutter is capable of, but the Enterprise Optical Company made
them very close, and my experience was that whereas they gave a
minimum of flicker for inside shutters, it was mighty hard to get rid
of the travel ghost. No, you would not perceive the flicker due to the
alterations unless you are using very low cycle current. If you are,
by any chance, using 25 cycle current, why then, yes, you will probably
perceive the flicker caused by the alternations, and the only remedy is
to install a motor generator set.
From an Authority.
Nicholas Sabo, whom I have every reason to know is an expert
optician and the manufacturer of an improved projection lens of great
merit, which will, I hope, soon be placed on the market, says :
I hope it will not be unwelcome to you that I answer Mr.
Kirner's questions, page 1956, issue December 30, of the Moving
Picture World. What he calls a problem is really no problem
at all, but just a natural symptom, easily to be recognized and
explained. Yes, it is possible that the condensers may effect
the sharpness of the picture, though of course the fault is not
alone in the condensers ; part of it lies in the objective lens.
Mr. Kirner says that he gets a sharp picture when the spot on
the aperture is three times as large as it should be, consequently
it is only a question of getting the proper condensers in order
to obtain the same result with a spot iy2 inches in diameter.
ED-—---
Let us examine the facts as Mr. Kirner points them out. A.
Arc is at the right optical point from back condenser ; spot at
aperture normal. Result: picture out of focus. B. Arc is 6
to 7 inches from back condenser ; spot three times larger than
normal. Result : poor light, but a sharp picture.
Figure 1 and Figure 2 show the approximate shape of the
rays in both cases. At Figure 1 the arc is at the right optical
point, one portion of the light ray diverging on account of
spherical aberration, and the other portion converging toward
the lens. Using short focus condensers the ray will reach the
1916
THE MOVING PICTURE WORLD
March 24, 1917
point of convergence, either before reaching the lens, or within
the lens Itself, and the objective then gives the rays the proper
direction toward the screen. At Figure 2 the crossing point
will be farther away, which means that it is beyond the lens.
Now we can understand why the picture in the first case was out
of focus. In the first case the converging rays pass the lens,
as per Figure 3, and the entire, or nearly the entire, diameter
of the objective Is utilized. In the second case only the center
of the objective Is utilized, as per Figure 4. We see that the
focus of the lens at the center was not Identical with the focus
at the edges. UsinB such objectives we should select a con-
denser system which renders it possible to use only the center
of the lenses. It is easy enough to find out whether or not
this is correct.
When the picture is sharp (arc distance 6 to 7 Inches from
back condenser), blow some cigarette smoke Into the light
coming from the lens, whereupon the crossing of the converg-
ing rays will be seen at one or two inches in front of the ob-
jective lens, and there will be a weak light in the rest of
the diameter of the lens, due to spherical aberration. Now
place at the crossing point of the light ray a diaphragm, the
opening of which is equal to the diameter of the ray at the
crossing point, and the whole picture will be visible on the
screen. Next set the arc at the right optical point from the
back condenser, and place the same diaphragm at the same
point as before, and in this case only the center of the picture
will be visible, which proves that in the case in which the out
of focus effect was observed, the larger part of the objective was
used, including the imperfect portions of the lens, whereas in
the other case only the sharp focus was observed when the cen-
ter, which is the most perfect portion of the lens, was utilized.
Now take condensers of longer local length, as, for instance,
a 6% and 8 inch, or two 7% inch condensers, with a 6 Inch
E. F~ objective lens. Place the arc 3% to 3% inches from the
back condenser and when the light spot at the aperture is at
its best and about IV2 inches in diameter, then the crossing
point will be about the same place as compared with the short
focus condensers, with an arc distance of from 6 to 7 inches,
and the result will be a good, sharp focus, and good illumi-
nation.
I am any time at your service, and will gladly answer simi-
lar questions when they come up in the future.
I thoroughly appreciate the kindly spirit in which Friend Sabo's offer
Is made. Also I fully realize the cast-iron nature of my nerve when I
presume, as I am going to, to take issue with 'him on certain points,
because, as 1 said in the beginning, Sabo is a thorough optician, as
well as a lens manufacturer.
The main point upon which he and I differ is where he says that a
portion of the beam is divergent in Figures 1 and 2 because of
spherical aberration. All my experiments, and all the experiments of
Griffiths, Martin, and others prove tfiat is not correct. The ray is
divergent for the very simple reason that the spot is made up of mil-
lions of cones of light coming from every portion of the condenser.
This being true it follows, even as the night follows the day, that the
divergence beyond the aperture is purely a matter of angles, and the
closer the condenser is to the aperture the greater will be the
divergence; also the greater the loss of light if the light ray, due to
divergence, has greater diameter than the objective at the point at
which the objective meets it. I cannot see by what process of rea-
soning Mr. Sabo can back up his statement that the divergence beyond
the aperture is due to spherical aberration. It is, however, a well
known fact that the center of a lens is the best portion of the lens,
but I submit that there are literally thousands of objective lenses
producing sharp pictures with the entire rear aperture of the lens
covered by the light ray. This is known to be an absolute fact. I
would suggest also that the substitution of longer focal length lenses,
while it places the condenser farther away from the aperture, also
places the arc farther from the lens, which makes for heavy light loss.
As to the diaphragm experiment, why that merely proves that the
crossing point (dissolving point I call it, because when the shutter
cuts the ray at that point the whole screen becomes dark by a sort of
dissolving process) has been moved ahead or back by moving the arc —
a thing which, of course, does occur, as we all know. I will be glad to
hear from friend Sabo further on this matter.
Arc Trouble.
Chicago, 111., comes in with the following:
I am writing to you for information, the use of which I hope
will correct the trouble I have experienced during the past few
months. At the time this trouble started I was using two
mercury arc rectifiers, pulling about 50 ampres on each ma-
chine, the current passing through two 75 amps ammeters
located on the wall of the operating room. Under these con-
ditions the action of the arc was peculiar. I would have it
burning nicely, with a good crater on the positive carbon, and
a good spot covering the aperture, when the arc would suddenly
jump away from the center of the lower carbon, burn around
its edge, toward the front or rear, just, apparently, as it hap-
pened. I would finally coax Mr. Arc back to its happy home in
the center of the lower carbon, only to have the same thing
happen again in a short time. The carbons were % inch Speer
above and a % Inch Planla below. I tried different carbons,
using a % inch Bio and % incn Bio with different results.
With this combination the arc burned steadily enough, but the
amperage would rise from 50 to 75, the limit of the ammeters.
At the same time the upper carbon would look as though there
were thread like cracks running from the edge of the crater
upward for about I14 inches. The amperage would stay at 75
(it may have been more, but that was all the ammeter would
register) for five or six seconds, or longer, with a very poor
light at the spot, although the arc was burning steadily. Gradu-
ally the amperage would fall back to about 50, with the light get-
ting better at the same time. The cracks in the side of the
carbon also faded away when the amperage went down to
normal.
Recently the management has installed a 7*6 K. W. Martin
rotary converter, off which I am using 60 amperes on each
machine, the converter registering about 83 volts. The same
condition still exists. I have often watched the voltmeter when
the amperage and arc started getting funny, but the voltage
never varies.
I will now tell you some of the things I have done in an effort
to discover the seat of the trouble. I have looked for loose
connections and found none. Have cleaned and brightened all
electrical contacts on ammeters converter and machines. I have
used different kinds of carbons, and have found that with the
% inch Bio, or Silver Tip 9/10 inch below, I can hold a steady
arc, but the amperage acts the same. Here is an example : I
am finishing up on machine No. 1. I light up machine No. 2
and have both ammeters registering about 50. I start machine
No. 2 and shut oft* No. 1, whereupon the amperage on No. 2
gradually rises until it cannot go any farther — meaning until
the ammeter reaches its capacity. How much it goes beyond
that I don't know. According to the electric service man here,
I am pulling 244 volts at my main power switch. Is that
about right?
This problem presents decided peculiarities. Answering the last
question first, I don't quite understand you, Chicago. You don't "pull"
voltage. Voltage represents pressure. If you have 244 volts at the
point of Input, why I presume you are connected across the 120-240
volt three-wire system which is running about 4 volts high. The 4 volts
would not affect anything very much, because if your motor generator
set Is made to run on 240 volts it ought to perform properly on any-
thing from 235 to 245.
You say there are hair-like threads running upward on the upper car-
bon for about IV2 inches, and that these are only visible at the point of
high amperage. I think, Chicago, that these are merely the longitudinal
cracks often present in well made, well baked carbons, which show by
reason of the fact that the carbon is overloaded. This seems to be
proven by the fact that they disappear when the current drops back to
normal. I do not think this phase of the matter amounts to anything,
one way or the other.
The really puzzling point is, however, why does the amperage act as
it does, and the only explanation I can see is that there is heating
somewhere, either in the motor-generator or in the wires, which offers
considerable added resistance, and thus brings the current back to
normal. In other words, when your apparatus is cold the circuit does
not, of course, offer as much resistance as it would if the wires become
quite warm. Examine your wires and apparatus, both on the intake
and output, after the amperage has settled back to normal, and see if
there is not abnormal heating somewhere. Trace this clear back, if
necessary, to the outside transformer. It might be possible that the
trouble is located in the outside transformer itself. The thing, how-
ever, which seems to knock out this explanation is that with both arcs
burning, machine No. 2, which is cold, does not run up its amperage.
This seems to present something of a problem, and I will refer it to
our readers, asking their opinion as to its solution. Where you say
the "voltmeter on the converter registers about 83 volts," I don't quite
get you. If you mean you are pulling an 83 volt arc, why that is too
much. An 83 volt arc is a very long arc, particularly when you are
using a solid carbon. I would like to hear from our readers on this
problem. It is interesting.
Polarity Indicator.
J. A. Merklein, Jersey City, N. J., says :
This is the third of a series of ideas upon which I would like
to have your opinion. I believe it would be of great assistance
to the traveling operator as well as to the man who stays
home.
The idea Friend Merkelin advances is that of the salt water polarity
March 24, 1917
THE MOVING PICTURE WORLD
1917
indicator. Now. I do not know whether this is original with Merklelu
or not, but if so it is the duplicate of something I have seen published
In an electrical magazine recently, though he may, himself, have supplied
it to the other paper.
It is made from a burned out 60 ampere cartridge fuse, a small glass
tube and two corks and some bits of copper wire. The glass tube should
fit snugly within the fibre cartridge, and is cut the same length as
the cartridge. I believe one of the glass tubes which M. Q. photo-
graphic developer comes in would be just the thing, or if that is too
large you could get a proper size vial from any drug store and cut its
bottom off. A slot is then cut in the fibre on both sides, as shown in
drawing, and short lengths of copper wire, about No. 10 B & S gauge,
are forced through holes bored in the corks, with which both ends of
the vial is stopped. These corks and wires must fit tightly. The glass
tube must be filled with a diluted solution of salt and water, after
which the tube is placed within the cartridge. The ends of the wires
within the tube should be about 14 inch apart for each 110 volts of
pressure. When the wires are connected to the terminals of direct
current, bubbles will form on one of the copper plugs, and that one is
the negative. The fibre cartridge is merely intended to protect the glass
tube.
Trace the Light Ray.
H. W. Griggs, Milwaukee, Wis., writes :
It begins to look as if we were getting right back to where
we started from on the objective and eondenser matter, both
theoretically and experimentally. The basic course of a ray of
light through any medium can be positively traced, when the
refractive index of the medium is known, both by the "pin
hole" method, by using a refractometer such as I sent you last
year, which you finally said would be published, which will
show you the course of the ray. Trace the ray of light through
the glass, and then we can tell precisely where it is going to
land, and have a curvature made to fit it, expensive as it may
be. Use the refractometer for the light the same as you would
use an ammeter for the current, or a T square for the drawing
board.
And now one more thing, which I trust you will excuse be-
cause it is at least well meant. Some three years ago a man in
Russia said, in the department, that too much of it was taken up
with union matters. Lately the department has contained a
good deal of union matter, which, while laudable in itself, is
occupying space that in a trade journal should, I think, be de-
voted to technical or scientific matters of which there are none
too much. I am myself a railroader, and have been for tlie
past forty-three years, but have gotten along without being a
member of the union. Now don't misunderstand me. If
properly conducted, unions are all right, but we do read of
some instances where unions are not so conducted, witness a
certain large city not far distant from Milwaukee. Last January
when you wrote me about coming to Milwaukee I tried my best
to interest the men, but frequently was met with the remark,
foolish as it seems : "We don't care any thing about projec-
tion departments." When union men can exhibit better results
on the screen than non-union men than I am for the union.
However it is to your credit that you have often said that many
union operators as well as non-union have much to learn.
Don't you think it would be better all around to cut down a
great deal on the union end of it in the department? You are
big enough to do it — go to it.
Nope, Friend Griggs, I don't. I do devote considerable of the de-
partment to matters pertaining to unions, because, whereas the paper
has an Exhibitors' Union (League) Department, devoted exclusively
to the Exhibitors' Union (League), all the Operators' Union has are
those things which are said in this department. Moreover, I am a
firm, absolute believer in unions, no matter by what name they may
be called. Organization is for the best interest of the moving picture
industry. It is for the best interest of the industry, as a whole, and
It is for the best interest of the branches covered by the particular
union, in this case the operators.
You say you have for forty years been a railroader, and have not
been a member of either of the railroad Brotherhoods. I do not know
what branch you are in, Friend Griggs, but I tell you flatly if you are
eligible to any of the Brotherhoods and have not joined them, that
fact is not to your credit. If you are a railroader you owe a goodly
portion of the salary you now receive to the efforts the Brotherhoods
have made. In other words, if there had never been any railroad or-
ganizations your salary would not now be what it is, and I think you
pretty well know that to be a fact. Why not then, Neighbor Griggs,
get into the organization and do your part? I, too, was for many
years a railroader, and I got into the Brotherhood at the very earliest
possible moment ; also I stayed in until I quit railroading for good
and all. Of course, I cannot devote an excessive amount of space to
unions, but I do not think I am. I believe the operators have just as
good a right to have their organization reasonably well represented in
the standard trade journal as does the exhibitor.
As to the refractometer, why the only reason I have not published
it is that it would be practically impossible for operators to use it.
In the first place they would have no means of knowing the refractive
index of the glass of any particular lens. It might be of use to Grif-
fiths, Martin and two or three others, but beyond that I doubt its being
of any particular value to operators. This, however, does not mean
that it is not a thoroughly good instrument for the purpose intended —
not by any means, but it is an instrument which could only be suc-
cessfully used by the professional or semi-professional man, who was
able to obtain the refractive index of the particular piece of glass to
be measured, and that puts it beyond the average M. P. M. O.
Itinerary (Continued).
From Memphis, Tenn., I will continue as follows :
Arrive Little Rock, Ark., 1.13 p. m., Monday, April 2, via Iron
Mountain Ry. Leave 2 p. m. Tuesday, April 3, via Iron Mountain Ry.
Arrive Hot Springs, Ark., 3.05 p. m. Wednesday, April 4, via Iron
Mountain Ry. Leave 6.15 a. m. Thursday, April 5, via Iron Mountain
Ry.
Arrive Fort Smith, Ark., 3.50 p. m. Thursday, April 5, via Iron Moun-
tain Ry. Leave 7.30 a. m. Friday, April 6, via Midland Valley Ry.
Arrive Muskogee, Okla., 11.45 a.m. Friday, April 6, via Midland)
Valley Ry. Leave 1.05 p. m. Saturday, April 7, via M., K. & T. Ry.
Arrive Springfield, Mo., 11.30 p.m. Saturday, April 7, via Frisco*
Lines. Leave 8.00 a. m. Sunday, April 8, via Frisco Lines.
Arrive Joplin, Mo., 11.50 a. m. Sunday, April 8, via Frisco Lines.
Leave 5.30 a. m. Monday, April 9, via M., K. & T. Ry.
Arrive Parsons, Kan., 7.30 a. m. Monday, April 0, via M., K. * T.
Ry. Leave 7.20 a.m. Tuesday, April 10, via M., K. & T. Ry.
Arrive Fort Scott, Kan., 8.55 a. m. Tuesday, April 10, via M.( K. t T.
Ry. Leave 8.15 a. m. Wednesday, April 11, via Missouri Pacific.
Arrive Wichita, Kan., 3.50 p. m. Wednesday, April 11, via Missouri
Pacific Ry. Leave 5.20 p. m. Thursday, April 12, via Sante Fe Ry.
Arrive Guthrie, Okla., 10.40 p. m. Thursday, April 12, via Sante Fs
Ry. Leave 10.50 a. m. Friday, April 13, via Sante Fe Ry.
Arrive Oklahoma City, Okla., 12.12 p. m. Friday, April 13, via Sante
Fe Ry. Leave Oklahoma City 9 a. m. Saturday, April 14, via Santa
Fe. Ry.
Arrive Fort Worth, Tex., 5 p. m. Saturday, April 14, via Santa Fe
Ry. Leave 9.30 a. m. Monday, April 10, via Frisco Lines.
Arrive Sherman, Tex., 1.20 p. m. Monday, April 16, via Frisco Lines,
Leave for Dallas next morning. Time of arrival in Dallas, and name
of railway, will be communicated to Dallas local later. Leave Dallas
12.40 p. m. Wednesday, April 18, via M. K. & T. Ry.
Arrive Waco, Tex., 3.05 p. m. Wednesday, April 18, via M. K. & T. Ry.
Leave 10.-IT a. m. Thursday, April 19, via I. & G. N. Ry.
Arrive Palestine, Tex., 5.10 p. m. Thursday, April 19, via I & G. N.
Ry. Leave 10.35 p. m. Friday, April 20, via I. & G. N. Ry.
Arrive Galveston, Tex., 8.25 a. m. Saturday, April 21, via I. & G. N.
Ry. Leave 10.45 a. m. Sunday, April 22, via I. & G. N. Ry.
Arrive Houston, Tex., 12.20 p. m. Sunday, April 22, via I. & G. N.
Ry. Leave 10.15 a. m. Monday, April 23, via Southern Pacific Ry.
Arrive Austin, Tex., 4.40 p. m. Monday, April 23, via Southern Paclflo
Ry. Leave 3.00 p. m. Tuesday, April 24, via I. & G. N. Ry .
Arrive San Antonio, Tex., 6.00 p. m. Tuesday, April 24, via I. & G. N.
Ry. Leave 8.50 p. m. Wednesday, April 25, via Southern Pacific Ry.
Arrive El Paso, Tex., 6.30 p. m., Thursday, April 26, via Southern
Pacific Ry. Leave 10.15 p. m. Friday, April 27, via Southern Pa-
cific Ry.
Arrive Tucson, Ariz., 7.26 a. m. Saturday, April 28, via Southern
Pacific Ry. Leave 7.42 a. m. Sunday, April 29, via Southern Pacific Ry.
Arrive San Diego, Cal., 11.30 a. m. Monday, April 30, via Santa Fe
Ry. Leave 12.50 p. m. Tuesday, May 1, via Santa Fe Ry.
Arrive Santa Ana, Cal., 3.40 p. m. Tuesday, May 1, via Santa Fe Ry.
Leave 5.45 a.m. Wednesday, May 2, via Santa Fe Ry.
Arrive Los Angeles, Cal., 7.15 a. m. Wednesday, May 2, via Santa Fe
Ry. Leave 9.45 p. m. Friday, May 4, via Southern Pacific.
Arrive Fresno, Cal., 9.03 a. m. Saturday, May 5, via Southern Paclfle
Ry. Leave 9.10 Sunday, May 6, via Southern Pacific Ry.
Arrive Stockton, Cal., 12.40 p. m. Sunday, May 6, via Southern Pa-
cific Ry. Leave 9.30 a. m. Monday, May 7, via Southern Pacific Ry.
Arrive Sacramento, Cal., 11.20 a. m. Monday, May 7, via Southern
Pacific Ry. Leave 8.10 a. m. Tuesday, May 8, via Southern Pacific Ry.
Arrive Placerville, Cal., 11.15 a. m. Tuesday, May 8, via Southern
Pacific Ry. Leave 7.30 a. m. Wednesday, May 9, v,la Southern Pa-
cific Ry.
NOTE. — Time of arrival and departure in various cities subject to
changes in train schedules.
(To be continued about April 15.)
r-When You're in Trouble-i
RICHARDSON'S
MOTION PICTURE HANDBOOK
FOR MANAGERS AND OPERATORS
Is the Doctor That Can Unfailingly Prescribe
for Your Ailments.
There isn't an operator's booth in the universe in which
this carefully compiled book will not save ten times
its purchase price each month.
BUY IT TODAY! $4.00 THE COPY, POSTPAID
Your bookseller can supply you or the nearest Moving Picture
World ojjue will promptly fill your orders.
MOVING PICTURE WORLD
Schiller BIdg. 17 Madison Ave., Haas Bldg.
Chicago, III. New York City. Los Angeles, Cal.
This paper has never been published except in a Union shop,
so it makes no difference whether we print the Union Label or
not, but at the request of a few of our readers to the editor of
this department it is printed herewith.
1918
THE MOVING PICTURE WORLD
March 24, 1917
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Motion Picture Photography
/^iiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiim
Conducted by CARL LOUIS GREGORY, F. R. P. S.
Inquiries.
QUESTIONS In cinematography addressed to this department will re-
ceive carbon copy of the department's reply by mail when four
cents in stamps are inclosed. Special replies by mail on matters
which cannot be replied to in this department, $1.
Manufacturers' Notice.
It is an established rule of this department that no apparatus or other
goods will be endorsed or recommended editorially until the excellence
of such articles has been demonstrated to its editor.
Recent Motion Picture Patents.
(U. S. Patents — Continued from issue of March \0.)
1196066. P. Alberini
A motion picture machine for taking wide angle views (as of 100
•degrees instead of the usual 45 degrees)-, comprising a machine for in-
termittently moving the film in a curved position in front of an optical
■device rotating concentrically with the curve of the film.
1197568. P. W. Weeks.
A motion picture target apparatus for shooting-galleries. When the
bullet hits the screen, the motion picture machine stops and special
electrical devices insure that the shutter will be in the open position.
1194753. P. F. Krug.
A motion picture machine provided with mechanism designed to
intermittently feed the film across the picture aperture noiselessly
and without danger of tearing.
1106003. E. M. Wooden.
A motion picture machine which automatically forms loops between
the intermittent driving mechanism and the sprockets.
14174, Re-issue. W. A. Dietze
A magazine for motion picture machines so constructed as to pre-
vent the operation of the film when the doors of the magazine are
open, thereby preventing fire.
1194982. C. C. Fay.
A film winding device for motion picture machines in which the
film is wound up from the outside inwardly.
1190812. J. Roeder.
A receiving reel for motion picture apparatus, in which the exhibited
film is coiled up from the outside inwardly.
1190709. A. J. R. MacDougall.
A swinging fire shield for motion picture machines.
1195175. E. M. Bendheim.
A film repairing apparatus comprises a table upon which accurately
aligned cutter blades, scraping tools, and clamping devices are mounted,
so that a damaged film may be quickly and accurately cut, emulsion
removed from a portion to be cemented, cement applied and clamped
until repaired, without danger of the repaired film having incorrect
spacing between the apertures for sprocket wheels.
1195785. H. B. Cunningham.
A device for rewinding motion picture film^.
1198534. J. R. Grabert and P. J. Priedrichs.
A container in which motion picture film may be shipped.
119G799. G. W. Miles, assigned to E. K. Co.
A process for recovering cellulose from worn-out photographic films.
1198599. C. L. Sudmann and W. D. Hopkins.
A process of producing motion pictures from plastic materials.
1198598 and 1198G0O. C. L. Sudmann
Process of and means for producing animated cartoon motion picture
films.
1199395. W. G. Lindsay.
Plastic composition of the celluloid type.
11997.",.'!. P. Dietz.
Projecting apparatus for successively displaying images printed on
perforated film of the motion picture type.
1199400. . W. B. Featherstone.
An arrangement for avoiding the "key-stone" distortion when pro-
jecting motion pictures.
1197090. H. E. Webb.
An apparatus for projecting motion pictures from an opaque film.
1197732. A. F. Gall.
A motion-picture-printing apparatus in which the projection prin-
ciple instead of the contact method is used.
11977"). J. R. Grabert and P. J. Friedrichs.
A machine for developing motion picture films.
1198108. J. Thaison.
A splicer for broken motion picture film.
1202724. E. M. Taylor.
An improvement in two-color motion picture photography. A pair
•of red and green exposures are made one after the other, but as near
♦Copyright, 1917, by the Chalmers Publishing Co.
together as possible. A relatively long interval takes place when a
similar pair of exposures is made, another interval takes place and
so on. The purpose is to minimize color fringes in rapidly moving
objects.
1203681. E. Zollinger and S. Mischonsniky.
A motion picture color filter.
1200819. G. Dounet and E. Zollinger.
A motion picture camera for use on aircraft.
1202945. M. J. Wohl.
A diffusing screen for use in connection with the lighting apparatus
in studios.
1202021. W. Bielicke.
A telephoto photographic objective of the non-variable focus type.
1202675. W. J. Crothers.
An adjustable view finder for cameras.
1203097. E. L. Burket.
A distance finder for cameras.
1202231. E. Schneider.
A relatively simple motion picture camera.
1203238. O. W. Motley and D. J. Zeien.
A variable speed transmission for connecting a motor with a motion
picture machine.
1202107. G. Schmid.
A film feeding apparatus for motion picture cameras.
1199221. L. E. Taylor.
An intermittent feeding mechanism for motion picture cameras.
1205223. H. E. Kock.
An apparatus for coating sensitive emulsions on films.
1207527. W. F. Fox, assigned to Kinemacolor Co., of America.
Ceramic method of producing color screen plate. For the prepara-
tion of the screen the color elements are obtained in spherical granules
of a transparent and fusible substance, such as glass, by running a
fine stream of the powdered material into a hot-air blast which heats
the granules to the melting point, when they become spherical by the
action of surface tension, while the separating action of the blast
prevents coalescence. The spherical granules are sifted to uniform size
and then mixed in the desired proportion of the colors.
1207527. W. F. Fox, assigned to Kinemacolor Co. of America
A process of color photography. Two negative images are made,
one taken through a green filter and one through a red filter. One
of these is printed upon positive material and toned to a color com-
plementary to that of the screen through which the corresponding
negative was taken. Next the other negative is printed on the positive
material in registry with the toned image thereon and .the second
positive image is dyed a color complementary to that of the screen
through which its negative was taken. The patentee states that the
method may be used either where the two positive images are upon
the same side of the positive film stock or where they are formed upon
opposite sides. The second negative is printed over the first positive
image on the previously exposed positive emulsion without first de-
veloping and resensitizing.
1207042. F. W. Hochstetter, assigned to H. P. Patents
and Process Company, Inc.
A combined developer and fixer adapted to be absorbed by a strip
of felt, which is wound up with motion picture film immediately after
exposure so as to develop and fix the film in the shortest possible time
after the pictures are taken.
1205367. J. A. McBride.
A motion picture film provided at its marginal portions, just inside
the usual perforations, with a series of spaced projections forced out
of the film body so that when the film is coiled up the various convo-
lutions will be spaced, thereby avoiding abrasion.
1205822. A. P. H. Trivelli.
A motion picture film which has been renovated and the scratches
therein eliminated by vanishing with a mixture of cellulose, ether,
drying oil and salts of a resin acid.
1200984. A. C. R. Bloom.
A projection apparatus for successively exhibiting the pictures on
a strip of ordinary positive film, the apparatus being a relatively
simple one for use in store windows.
1200357. « . G. W. Nusbaum.
An arrangement for preventing the generation of static electricity
in motion picture apparatus. The idea is to make the film guiding sur-
faces, rollers, etc., out of the same material as the film, for example, out
of pyroxylin.
1204585. F. Norte.
An apparatus for projecting reading matter line by line at appro-
priate times during the exhibition of motion pictures. It is particu-
larly intended to project translation of reading matter accompany-
ing foreign films.
1205427. J. W. Billings.
An attachment for motion picture machines whereby items of de-
scriptive matter are thrown on the screen in timed relation to the
motion pictures.
(To be continued.)
March 24, 1917
THE MOVING PICTURE WORLD
1919
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M
Music for the Picture
i>
Conducted by CLARENCE E SINN and NORM \N STUCKEY.
THE design of this department is to diffuse among musicians and
exhibitors correct information on all important subjects per-
taining to music for the film, to improve the quality of playing
and to raise the standard of music in motion picture theaters.
Any question concerning music; suitable instrumentation ; questions
relating to the organ and mechanical players: in fact, any queries,
criticisms or suggestions dealing with the musical interpretation for
moving pictures will be answered through this department.
Supreme Court Decision That May Eventually Affect
Theaters.
The Supreme Court of the United States recently rendered a decision
that will probably affect theaters using copyrighted music.
In a decision rendered January 22, 1017, Victor Herbert et al. vs. The
Shanley Company, Mr. Justice Holmes found that the playing or sing-
ing of copyrighted songs and other musical numbers in a restaurant,
hotel, cabaret, etc., without permission of the copyright owner, subjects
the proprietor of such establishment to very serious penalties.
This decision has the support of the American Society of Composers,
Authors and Publishers, organized to protect composers, authors and
publishers against such playing of their compositions, and for the pur-
pose of licensing the public performance of the works of its members,
who comprise most of the well-known authors, composers and publishers
of America, England, Italy and Austria.
Just how this law will affect the many moving picture theaters in
this country is a point yet to be decided by the American Society of
Composers, Authors and Publishers, but it is likely that a small fee,
or license, will entitle the musician, or theater owner, to, use and play
such musical compositions as he wishes ; that is, all compositions, pub-
lished or written by the members of this society. It is probable that
the size of the house will be considered and the license fee regulated
according to the seating capacity.
Mr. Justice Holmes delivered the opinion of the Court :
These two cases (Victor Herbert, narry B. Smith, et al., vs. The
Shanley Company. The John Church Company vs. Hilliard Hotel Com-
pany) present the same question : whether the performance of a copy-
righted musical composition in a restaurant or hotel without charge
for admission to hear it infringes the exclusive right of the owner of
the copyright to perform the work publicly for profit. Act of March 4,
1000, c. No. 1 (e), 3.3 Sta. 1075. The last case was decided before the
other and may be stated first. The plaintiff owns the copyright of a
lyric comedy in which is a march called "Prom Maine to Georgia." It
took out a separate copyright for the march and published it sepa-
rately. The defendant hotel company caused this march to be per-
formed in the dining room of the Vanderbilt Hotel for the entertain-
ment of guests during meal times, in a way common, by an orchestra
employed and paid by this company. It was neld by the Circuit Court
of Appeals, reversing the decision of the District Court, that this was
not a performance within the meaning of the Act 221 Fed. Rep. 229.
136 C. C. A. 630.
The other case is similar so far as the present discussion is con-
cerned. The plaintiffs were the composers and owners of a comic opera
entitled "Sweethearts," containing a song of the same title as a lead-
ing feature in the performance. There is a copyright for the opera and
also one for the song, which is published and sold separately. This
the Shanley Company caused to be sung by proiessional singers, upon
a stage in its restaurant on Broadway, accompanied by an orchestra.
The District Court, after holding that by the separate publication o>
the plaintiff's rights were limited to those conferred by the separate
copyright, a matter that it will not be necessary to discuss, followed
the decision 221 Fed. Rep. 220, as to public performance tor profit. 222
Fed. Rep. 34 1. The decree was affirmed by the Circuit Lourt of Appeals,
220 Fed. Rep. 340. 143 C. C. A. 460.
If the rights under the copyright law are infringed only by perform-
ances where money is taken at the door, they are very imperfectly
protected. Performances not different in kind from those ot the defend-
ants could be given that might compete with and even destroy the
success of the monopoly that the law intends the plaintiffs to have. It
is enough to say that there is no need to construe the statute so nar-
rowly. The defendants' performances are not eleemosynary. They are
part of a total for which the public pays, and the fact that the price
of the whole is attributed to a particular item which those present are
expected to order is not important. It is true that the music is not the
sole object, but neither is the food, which probably could be got cheaper
elsewhere. The object is a repast in surroundings that people having
limited powers of conversation or disliking the rival noise give a
luxurious pleasure not to be had from eating a silent meal. If music
did not pay it would be given up. If it pays it pays out ot the public's
pocket. Whether it pays or not, the purpose of employing it is profit,
and that is enough.
The extracts irom the Copyright Law relating to the public perform-
ance and rendition of musical works are as follows :
"Section 25. That if any person shall infringe the copyright in any
work protected under the copyright law of the United States such per-
son is liable:
"(a) To an injunction restraining such infringement.
"(b) To pay to the copyright proprietor such damages as the copy-
right proprietor may have suffered due to the infringement, as well as
all the profits which tho infringer shall have made from such an in-
fringement * * * or in lieu of actual damages and profits such
damages, the Court may, in its discretion, allow the amounts as here-
inafter stated, and such damages shal not exceed the sum of five
thousand dollars, nor be less than two hundred and fifty dollars, and
shall not be regarded as a penalty; » * *
"Fourth : In the caso of dramatic or dramatic-musical or a choral
or orchestral composition, one hundred dollars for the first and fifty
dollars for every subsequent infringing performance; in the case of
other musical compositions, ten dollars for every infringing perform-
ance.
"Section 28. That any person who wilfully and for profit shall infringe
any copyright secured by this Act, or who shall knowingly and wilfully
aid or abet such infringement, shall be deemed guilty of a misdemeanor,
and upon conviction thereof shall be punished by imprisonment for not
exceeding one year or by a fine of not less than one hundred dollars'
nor more than one thousand dollars, or both, in the discretion of tne
Court ; provided, however, that nothing in this Act shall be so con-
strued as to prevent the performance of religious or secular works, such
as oratorios, cantatas, masses or octavo choruses by public schools,
church choirs or vocal societies, rented, borrowed or obtained from
some public library, public school, church choir, school choir, or vocal
society, provided the performance is given for charitable or educational
purposes and not for profit."
(Further questions dealing with this copyright law will be dealt with
through this department. — ED.)
Classic Melodies for the Organists' Use.
It is interesting to think of a list of great andante melodies fitting
for plaintive scenes. It is perhaps a little like the list of the hundred
best books, and, to be sure, it is somewhat a personal matter, one of
individual experience. But in spite of the lack of applause, there is
no difficulty in the test. The organist is sure to know when he has
touched his hearers.
First of all, it seems, come the andantes from the great sonatas and
symphonies — chiefly of Beethoven. The symphonies are a less fruitful
field than the sonatas. Of the former, there are the slow movements,
in particular of the Sixth, the Seventh and the Second symphonies. Of
the sonatas there are the Andante of the Pathetique, of Opus 26 ; the
Menuetto in Opus 31, No. 3, and the Andante in the Sonata Appassion-
ata. To these may be added the Largo of Opus 2, No. 2. These have
always seemed to us in the essence of the most beautiful andante music.
Eut while Beethoven's melody is the tamiliar type, his are not the
only examples. The Andante of Mozart's Symphony in E flat is equal
in beauty and earlier in the time of its creation. In Beethoven's violin
sonata there is also the great theme of the Kreutzer Sonata and the
Adagio of No. 7. The Andante of the ith Trio, Opus 07, is also a mel-
ody wonderfully suited to the organ. Handel's Largo, and the Har-
monious Blacksmith hardly need a reminder. In Bach's works there'
are very few examples that may be used for this special purpose; the
best is probably the melody known as the Air for the G String.
In Haydn's symphonies there is here and there a slow melody well
suited to the organ. An example is the Andante in G, from the Sym-
phony in D No. 2 (B. & H. edition).
Of Schubert's music, the first part of the Impromptu in A flat, No.
142, is an ideal melody for the organ. The beautiful "Rosamunde" air
(in both its verses) is also suitable. A perfect organ melody is the
theme of Schubert's song, "Death and the Maiden." The Andante mel-
odies of both the great symphonies of Schubert are effective on the
organ. The second movement of the "Unfinished" may bo played
throughout, but it should be played from the score for the true effect,
and this requires due preparation. As we leave the group of classic
masters, we find less of this simple kind of melody. Schumann's
"Traumerei," to be sure, needs a long rest from overwork, and other
of his melodies — the "Nachstuck" or "Warum" — are graceful on the
organ.
Mendelssohn's "Songs Without Words" afford an example here and
there ; and the andante theme from the Italian symphony or from the
violin concerto, and the Notturno from the "Midsummer Night's Dream"
music may be played with effect.
All these melodies have a splendid place during plaintive scenes, ana
the organist who interprets properly the above-mentioned music' will
raise the standard of his playing high above the usual organ music
heard in the picture theater.
1920
THE MOVING PICTURE WORLD
March 24, 1917
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Exchange Efficiency
22J
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Conducted by John J. Rotchford
THIS department aims to discuss and, thereby, remedy some of
the difficulties experienced by exhibitors in their dealings
with exchanges. It is believed that progressives among
the latter have devised methods benefiting their end of the
business and they will take advantage of this channel to promote
it« general welfare.
Block Outs.
DISTRIBUTORS of feature subjects do not seem to hold block-out
records in the same high regard that regular program exchanges do.
There are scores of branches throughout the country where, in
order to find a subject clear in a specified town, one has to wade
through ledger accounts, booking sheets and even express receipt
books.
Situations often arise in an exchange when it is desired to quickly
obtain a subject about which there is no doubt as to its not being a
repeater and the haphazard methods mentioned above will never answer
on these occasions. Furthermore, from the exchange point of view,
there is no better suggester of renting possibilities than a compact
block-out record.
A simple and effective way to provide for this is to purchase a stock
blankbook known as a "Roll Book" and which is used by teachers,
lodges, etc., to keep attendance records. By listing all the towns In a
territory in this and running the names of the subjects across the
pages, an exchange will have a block-out that will rival the most ex-
pensive specially-prepared one ever devised.
By filling in the amount received from each subject, the total amount
earned by the latter can easily be obtained and if advance bookings
be written in, in pencil, the possibility of booking the same mibject
twice or to a competitor will be eliminated.
Wall Maps of Uniform Scale.
A good large scale map of his territory mounted upon suitable ma-
terial is a prime necessity of every branch manager. Properly kept
up-to-date, with route tacks, etc., it will constantly keep in the fore
important matters (such as easily formed circuits and prominent
prospects) which if attended to will react to the benefit of both his
customers and his employers.
Manager Kiltz of Kansas City has been a firm believer in such a
map and has made the one he has doubly effective by means of varied
colored circles of different sizes which he has drawn around every
town having a moving picture theater.
Unfortunately, it is almost impossible to obtain a standard com-
mercial map of any two states drawn upon the same scale. And,
very often, the heavy coloring used to distinguish the different counties
operates against obtaining the full benefit of its use.
Both of these difficulties may be avoided by purchasing the maps
described in the following circular issued by the United States Geo-
logical Survey, Washington, D. C.
State Maps (In Black and White).
Scale, 1 to 500,000.
Base maps of the following states, in black and white, except as
otherwise noted, have been printed. These maps have been prepared
in connection with the work done on the great international map of
the world and are published on the scale of 1 to 500,000. They show
in accurate position all the principal cities, towns, villages, streams
and railroads and the main political sub-divisions. The dimensions
and prices of these maps are indicated below :
301
Size
>y 46 ins.
' 38 "
" 18 "
" 41 "
' 36 "
" 41 "
' 56 "
' 37 "
" 27 "
" 61 "
" 52 "
" 48 "
"'47 "
• 72 "
" 26 "
" 25 "
" 60 "
" 70 "
" 35 "
" 52 "
" 39 "
" 39 "
... 37 ..
" 24 "
" 64 "
" 48 "
" 38 "
,. 42 ..
" 42 "
Price
$0.20
20
34
11
34
.10
25
24
29
26
22
21
30
.15
20
Massachusetts, Rhode Island and Con-
.25
.15
15
45
46
29
44
42
20
15
44
29
33
40
Missouri
.20
35
45
New Hampshire and Vermont
New Jersey
North Carolina
.15
.10
.35
30
40
35
13
3?
.20
20
33
.20
.10
.30
.25
20
15
30
32
33
39
36
Washington (two colors)
Wisconsin
30
.30
It will be seen that the scale of these maps is uniformly eight mlles-
to the inch.
As the circular quoted above was issued about two years ago, it is.
possible that several of the missing states may be available at the
present time.
Indexing Theaters Located in Large Cities.
There are two standard methods of indexing theaters in a city,
namely, alphabetically according to the name of the street upon which
they are situated, or, alphabetically as to the name of the house.
In both cases it is a difficult proposition in large cities, first, to.
route solicitors so that they can visit the greatest number of houses
in the shortest time, and, secondly, to keep records showing advance
bookings in a locality which will prevent booking opposition houses
and also to indicate possibilities of further business in sections having
a large number of theaters.
All of these problems may be solved by a system of listing houses
according to zones. This method can best be explained by outlining'
the successive steps one would take to accomplish this in a given city.
We will take for example Manhattan Borough and presume that the
available record cards arranged according to the names of the streets
on which the houses are located.
We would first number the cards consecutively in small figures,
placed in the upper right-hand corner. This will aid us in reassembling
them after the work is completed.
Then taking a standard map of the city, say Rand-McNally's inch
to the mile map. We will draw vertical and horizontal lines covering
the map with squares about one inch in size.
These squares are numbered consecutively from west to east, starting
from the southwest corner. The second line starts with 11 and the
third line 21, etc. The object of this is to have a difference of 10>
between all zones running north and south. For example, zone 35 will
be immediately south of 45, and 55 will be directly north of it.
Mentally we sub-divide each zone into four parts, calling the north-
west quarter A, the northeast B, the southwest C and the southeast D.
With the aid of a street directory we now ascertain in just what
zone and sub-division each theater is located and mark the card in
large figures and letters.
When this is completed the cards are arranged numerically, accord-
ing to zones, and all in the same sub-division are placed together.
The list is now typewritten and it will begin as follows :
Zone 5, sub B, 22 Washington street, near Battery place, Syrian
theater, owner unknown; zone 26, sub C, 31 Park Row, near Spruce
street, Park Row theater, Jos. Weinstein ; zone 27, sub B, 76 Catharine
street, near Hamilton street, New Catharine theater, Fred Garone.
etc., etc.
When this is completed the cards are again put in the original
alphabetical order so that the location may be easily fcund.
The manner in which this would aid the solicitor may be illustrated
by showing how he would use such a list if he were instructed
to visit the East Side from about Fourteenth street and Third avenue
to Forty-second street.
He would see by the list that his starting point was in zone 66B, in
which are located :
The Jefferson, 214 East Fourteenth street.
Academy of Music, Irving place and Fourteenth street.
The City, 114 East Fourteenth street.
Variety, 112 Third avenue.
Star, 136 Third avenue.
Immediately south would be "The Comet," 100 Third avenue (66D).
To the east (67A) "New Fourteenth Street," 235 East Fourteenth
street.
To the north (76D) "The Avenue," 145 Third avenue, and "The
Dreamland," 249 Third avenue, then
(76B) "Photoplay Theatre," 298 Third avenue.
Further north (86D) three houses on Third avenue and (86B) two
houses on Third avenue and "The Thirty-fourth Street," "162 East
Thirty-fourth Street." To the east of the latter (87C) "The Rosehill,"
472 Second avenue, etc., etc.
The booking record mentioned can be made by listing the theaters in
this order- in a "Roll Book" along the lines suggested in these columns
for block-outs.
This method will provide solicitors with a compact list of theaters
arranged in a workable manner and will save the time consumed daily
in referring to maps, guides and cards. In addition it will enable
roadmen not perfectly familiar with a city to be utilized in emer-
gencies after very short training.
In some cities the difference between the zones that are not numbered
consecutively will have to be greater than 10. In Brooklyn, for
instance, it is necessary to make the difference 30. Any round number
will answer the purpose.
March 24, 1917
THE MOVING PICTURE WORLD
1921
Picture Situation in Germany
War Increased Manufacture of Productions-
Exchanges Obtain Films by Submitting Offers
to Producers — Competition AvoidedQJby The-
aters in Large Cities Forming Circuits
AN article on the motion picture business in Germany
published in "Commerce Reports" and written by U. S.
Vice Consul Francis R. Stewart, stationed at Hamburg,
tells us that the general policy pursued in the motion picture
business in that country is not very different from that which
prevails in the United States. In that country the shows are
about 2y2 hours long. They never include vaudeville, nor
is the singer of illustrated songs to be found. As in the
United States, these theaters are in the residential districts
as well as in the business sections of the cities.
The policy of having a continuous performance from noon
until midnight is not followed there. The usual exhibition
hours are from 6 to 11 p. m. Two shows are given nightly,
and on Sunday two extra performances with programs
arranged especially for children are added, starting at 3 p. m.
The time needed in order to give four shows is gained by
running the films more rapidly. Children are not allowed
to attend the evening performances.
The price of admission to the better class of motion-picture
theaters ranges from .11 for front parquet seats near the
screen to .36 for seats in loges and boxes. Every theater
provides music of some kind. The program in a first-class
theater usually consists of two dramatic pictures, 3 to 5
reels in length, in most instances first-run films; a one-reel
weekly pictorial report from the various battle fronts, and a
single reel of a comic nature.
The business has grown during the war period. Prior to
August, 1914, the majority of the pictures were of foreign
origin, with considerable quantities from Great Britain, France
and Italy. The amounts from the United States were not of
sufficient importance to warrant their mention in official sta-
tistics, but it is quite likely that many of those imported frem
Great Britain and France were reproductions of films orig-
inating in America.
High Standard Reached by Domestic Product.
A perceptible increase in the manufacture of German films
has taken place, and today several high-grade producing
firms in that country are making pictures which compare
favorably with any in the world. The most important studios
are in Berlin.
German producers devote their energies almost entirely to
drama and light comedies. Some feature films have been
made, with the scenarios written around special events in
early German history or legends of the early centuries.
Such pictures have been very successful, but the most popular
today are detective stories, of which several series are now
being widely shown.
The best comedy pictures seen in Germany come from the
United States, and these are always pleasing to the audiences,
as are also the American wild west films. The manufacture
of natural-history pictures, in which the French producers
have been so successful, has not been attempted there.
Method of Distributing New Films.
The system of releasing new films that has been perfected
in this country is not in force in Germany, although the
reels are generally disposed of through an agency or film
exchange, which in many instances is at the same time the
owner of several theaters. Numerous film exchanges which
are distributed through the large cities serve not only their
own theaters but also others in their immediate sections.
When a new film is ready a date is set for its initial showing,
and the exchanges and agents are notified in order that their
agents may be present and, after seeing the picture, submit
their offers for it. The right to produce or license is sold
chiefly with a monopoly for certain sections of the country,
but also at times for the whole of Germany and occasionally
for the entire world, the purchaser then being obliged to look
after the further sale. Display printing matter and other
advertisements are supplied by the producing firms, but not
on such a lavish scale as in the United States.
Each new film requires the approval of the Government
censor, and after being censored is exhibited as soon as pos-
sible. A specified time for the first performance or general
release of a film is seldom fixed, and first performances may
take place in different theaters and cities at different times,
but each exchange always endeavors to have the first exhibi-
tion of a new film in the large cities of its district at the earli-
est possible date.
Hamburg Favored With New Productions.
Every exchange has one or two theaters of a better class
where new pictures are first shown, after which the smaller
theaters in the same city obtain the reels, and then only are
they shown in the smaller towns in the neighborhood. In
Hamburg new films are generally shown during the first
week they are released and remain in that city up to the
eighth week, in some instances before exhibition is permitted
in neighboring towns.
In the larger cities of Germany the best theaters change
their programs but once each week or at the most twice. In
the small towns exhibitions are given on only three or four
days of each week, and the same program runs the entire
time. The theaters are supplied bi-weekly by the film ex-
changes with lists from which they make up their programs.
Picture theaters in the large cities have been combined
into circuits, which take care of their mutual interests. There
are 62 houses in Hamburg-Altona, and these are combined
into three circuits, each having 15 to 20 members. Protec-
tion of territory is their chief purpose, and no theater is
accepted as a member if the location is such as to interfere
with other members of a circuit. A member must give one
month's notice of intention to withdraw. The funds of the
circuit are employed in procuring new films, especially those
of a feature nature, for the members.
Avoid Competition in Selecting Theaters.
When a new film is produced it may be exhibited in five to
eight theaters of the circuit at the same time and on the
same day, but members must choose the theaters according
to location so that competition between them is avoided.
Generally every circuit purchases the reels outright from an
exchange, or direct from the producer. Arrangements have
been made among the various circuits by which pictures of
one circuit are never shown by other circuits. An exception
to this rule is made only in the case of the weekly pictorial
reports.
Prices for films vary greatly. The film exchanges are pay-
ing to the producers .34 to .36 per meter (3.28 feet) for
good films of 'Ordinary types. In some instances a price of
$1.07 per meter is obtained. If the purchasers demand any
monopolies, special amounts are charged according to the
extent of the license. The purchasing price of a film of medi-
um sort with a monopoly for northern Germany, 3,280 to
3,937 feet in length, amounts to about $952 to $1,428.
Rate for Weekly Service Established.
Motion-picture theaters do not generally pay prices per
meter, but, as in the United States, are charged a rate for
their weekly service with two changes, the cost being fixed
according to the weekly run of the film, whether first week,
second week, etc. If, apart from the program that the agent
offers, special features come into consideration, the rental
charge is fixed according to film age and value and depends
also upon the time it takes to produce it.
The charge for a weekly program of 8,202 feet to 9,186
feet, with changes Tuesdays and Fridays, for a theater in
the central part of Hamburg, located on a main street,
amounts to $143 to $167 for first week's run; $119 to $143 for
second week's run and $71.40 to $95.20 for third week's run.
Older films, up to the eighth week, are exhibited only in the
suburbs.
Contracts Between Exchanges and Theaters.
The service contracts are made directly between the film
exchanges and the theaters, if the latter are not members of
a circuit, and are in force only for a specified period. Inde-
pendent of service agreements, every motion-picture theater
has the right to obtain reels, according to choice, from other
agents.
The charges for service usually are paid by the theaters
before the reels are delivered, and only in rare cases are
exceptions made to this rule. When reels have become
useless they must be returned to the exchanges. The thea-
ters can insure themselves against any losses in this regard
up to 30 per cent, of the film value, but must bear the balance.
New copies of reels cost .24 to .36 per meter. Such copies
are made partly by the producer and partly by special firms
doing this work. Agents who have purchased films with
a monopoly for certain districts have the right to manufac-
ture their own copies.
Almost all picture theaters and others interested in the
1922
THE MOVING PICTURE WORLD
March 24, 1917
business in Germany are members of the Association for Pro-
tection of Mutual Interests of the Cinematography and Re-
lated Branches, having its headquarters in Berlin. The film.
exchanges are associated in the German Film Renting Co.
(Ltd.) in Berlin.
Methods of Censoring Motion Pictures.
New regulations for censoring films are being formulated
in the General War Department of the Prussian Ministry of
War. Permission may be granted for limited imports from
various countries. The censoring, which is now exercised by
the military commandant, is strict and includes not only the
lilir.s themselves but lately the advertising matter also.
THE Universal production, "The Campbells Are Coming,"
recently purchased as an exclusive by a Scottish renting
exchange has been withdrawn from exhibition at the
request of the Government.
* * *
The topic of the week in kinematographic and every other
commercial circle has been the issue of the new war loan.
Of a long list of American enterprises taking up holdings of
the stock that of Henry Winik (Triangle) comes foremost
with £25,000, but there are many evidences that this will be
eclipsed before its withdrawal in a fortnight's time. The ef-
forts of the home trade to back up the issue would form a
chapter of the triumph of resource and ingenuity, for apart
from several noteworthy individual contributions a scheme
is before the council of the Exhibitors' Association to devote
the entire takings of every member during the three days,
Feb. 12-14.
* * *
The Fox general manager, Winfield Sheehan, is again in
London, coming specially for the presentation of the film
phantasy, "A Daughter of the Gods." The trade show has
not yet been announced, but a private viewing to a few
privileged viewers and pressmen is announced for next Thurs-
day at the Marble Rock Pavilion. Other multi-reel features
awaiting disposal upon the London market are Dixon's "Fall
of a Nation," D. W .Griffith's "Intolerance," and Thos. Ince's
"Civilization."
* * *
"I consider it the best type of film to show to young
people," says the principal of a Roman Catholic college in
London speaking of the Essanay film, "Temper," starring
Henry B. Walthall.
* * *
The Home Office scheme for the establishment of an official
central censorship of moving-picture films has been left in
abeyance until that department is in a better position to deal
with the matter by legislation. Following definite refusals by
the Kinematograph Trade Council to support any system of
censorship even if embodying finality of decision without ade-
quate trade control of the Advisory Board the following let-
ter was received from the Home Office and clearly explains
the position up to date:
January 24, 1917.
To the Chairman of the Kinematograph Trade Council :
The Secretary of State has had under consideration your letter of the
11th inst. and understands from it that the Council definitely declines to
accept the scheme proposed for a central censorship of films by official
censors appointed by the Home Office. The Secretary of State regri ts
this decision, which will render abortive a proposal, which whilo pro-
tecting the public would have relieved local authorities and the kine-
matograpb trade from the burden of successive inspections of the same
film in different districts, with tho possibility of divergent conclusions.
The regret is the greater as the negotiations for an agreed scheme have
now been proceeding for a long time, and have been successful in
securing the adhesions of all the licensing authorities in England and
Wales with the exception of two County Councils in Wales, which have
not sent in definite replies. As it is evident from your letter that no
useful result would be achieved by further discussion, the Home Secre-
tary (Sir Geo. Cave) will not proceed with the scheme, but will postpone
the question of a central censorship until there is opportunity for deal-
ing with the matter by legislation. Meanwhile the Secretary of State,
whilo sincerely hoping that an improvement in tho character of the films
represented will result from the action of the Board of Film Censors
appointed by the trade (this refers to the appointment of T. P. O'Con-
nor), is. of course, unable to recognize their decisions as taking the
place of a public censorship, and accordingly he proposes to inform the
local licensing authorities of the withdrawal for the present of the
scheme for a central censorship, and to recommend them to exercise
to the full extent tho powers of control which they possess under the
Cinematograph Act of 1900. I am. sir.
Your obedient servant.
EDWARD THROUP,
Under Secretary of State for the Home Office.
The Ministry of Munitions has ordered a census to be made
of all anastigmatic photographic lenses in the country. The
return applies only to anastigmats and practically does not
affect the moving-picture lens.
* * *
"The Country That God Forgot," the newest Selig-Red
Seal feature to arrive in this country and incidentally the
first multi-reel production to be distributed through the re-
cently inaugurated Selig Rental Service received a promising
send-off at the West End Cinema the other day.
* * *
• A recent Monday saw the fourth meeting of the Kinema
Commission sitting at Central Hall, Westminster. F. R.
Goodwin (of the Exhibitors' Association) again gave evi-
dence, this time in reference to recent allegations from press
and platform of impropriety and misconduct in moving-pic-
ture theaters. These, contended the speaker, upon investiga-
tion, usually turned out to be nothing more than privileged
manifestations of affection between the sexes. Under the
strongest as well as under diminished systems of lighting, un-
married couples would usually sit in close proximity, holding
hands or linking arms, or even an occasional arm would be
found round the waist. But, emphasized Mr. Goodwin, the
kinema is not the abode of indecency and visits by women
vigilance workers to 250 halls failed to establish a single case
of indecency. Speaking at some length upon the detection
of women of evil character who frequented the kinema thea-
ters in the West End of London, he advised, on the recom-
mendation of the Exhibition Association, a system of regis-
tering all women above the age of 14 years with identity
cards, which could be examined by theater managers and
that the record thereon of the holder be noted.
* * *
Interesting advice and evidence was given to the Commis-
sioners apropos the effect of moving-pictures upon the eye-
sight— another overworked fetish of the anti-kinema cru-
saders— by Dr. Bishop Harman, senior optical surgeon at
the West London and the Belgrave hospitals. The prin-
cipal effects upon both adults and children were from flicker,
glare of light, rapidity of motion, concentration of attention
and the duration of the exhibition. The newer machines
and films greatly minimized these effects, but they were still
evident in colored films. Better protection for children
would be secured by the following precautions: Reasonable
illumination of all parts of auditorium; improved projectors
to reduce flickers; withdrawal of damaged films; improve-
ments in taking pictures to make the rate of motion more
natural; more intervals at each show; reservation of chil-
dren's seats in center of auditorium and the limitation of
children's shows to one hour.
* * *
"The canon that what is good enough for the stage is good
enough for the film, that anything that is permissible on the
stage must necessarily and inevitably be permissible on the
film, is not true. I do not say that any subject that can be
treated in the drama cannot be treated on the film, but I do
say that you cannot treat them in quite the same way, and
having seen some of the stage productions in the last few
weeks I should be very sorry for myself if I allowed them
to be reproduced on the film." — T. P. O'Connor, M. P. (Presi-
dent of the British Board of Film Censors) at a dinner given
to him by a theatrical journal. J. B. SUTCLIFFE.
I. A. T. S. E. OFFICERS.
Ottawa, Ontario, was chosen for the next international
convention of the International Association of Stage Em-
ployes, which just closed its meeting in Cleveland. The
picture theater operators are affiliated with this organization,
which elected the following officers:
President, Charles C. Shay, New York; vice presidents.
W. G. Rusk, San Francisco: W. F. Canavan. St. Louis:
Charles Malloy, Butte, Mont., and Louis Krause. Philadel-
phia: secretary-treasurer. Frank G. Lemaster, Denver.
The proposition to join tire strike of "White Rats." which
came before the meeting was not acted upon, it being the
opinion of delegates that the stage employes and operators
could gain nothing by being affiliated with the actors.
DURANT AND KELLY EMPIRE-MUTUAL EDITORS.
The scenario department of the Empire All Star Corpora-
tion, recently formed by President Tohn R. Freuler of the
Mutual Film' Corporation and Alf Hayman. representative
of the Charles Frohman interests, to produce Charles Froh-
man stage successes into pictures for release through^ the
Mutual, has been put into the hands of the two noted writers,
H. R. Durant and Anthony P. Kelly.
March 24, 1917
THE MOVING PICTURE WORLD
1923
Crimes Committed in Name of Morality
Grenville S. McFarland Outlines the Corrupt
Origin of Censorship and Evil Purposes
to Which It Has Been Put
BEFORE the New York Republican Club on Saturday
afternoon, Feb. 24, Grenville S. MacFarland of Boston
discussed the topic, "To What Extent Should Public
Speech, the Press and Public Entertainment Be Censored
and Restricted?" Mr. MacFarland, who, it will be recalled,
accompanied a delegation of film men to Washington last
year in antagonism to the Hughes bill and forcefully ad-
dressed the Education Committee, spoke in part as follows:
It is a historical fact that pre-publicity censorship, whether of the
printed or spoken word, whether of literature or of public speaking,
or of theatrical performances, had its origin everywhere in a motive,
not to promote morals, but to protect from public criticism somebody
or something clothed with the public interest. It is also a historical
fact that when establishing a censorship the real motive was never given,
but always the pretense of public morality. Public morality rivals
liberty in the crimes committed in its name.
In England censorship had not only the motive of protecting un-
popular men and institutions from the power of public opinion, but it
had the additional motive of vulgar graft. The present English cen-
sor began darkly somewhere in the fifteenth century under the title
of "Master of the Revels," an officer of the king's household, a pur-
veyor of royal entertainment. To him fell the task of organizing
the king's amusement, attending to the decorations of the palace, and
performing those duties at the royal functions that now fall to a
modern caterer, with the difference at first that the early Master of
the Revels paid for these functions out of his own pocket. The Earl
of Leicester, as Master of the Revels, gave a play to Queen Elizabeth
that lasted seventeen days and cost his private purse $5,000 a day.
This progenitor of the censor originally did not undertake to inter-
fere with plays, amusements or literature. He could summon players
before him in order to select the best for the royal entertainment,
but never to condemn the worst. His powers extended only to the
providing of amusement for the royal household. But these powers
were gradually enlarged by the schemes of the master himself for
the fees and perquisites which increased as his censorial powers grew.
In 1023 one Sir Henry Herbert, who would have made a splendid
modern "captain of industry," looked over the fees of the office and
made an offer to the then incument for his job. The offer was ac-
cepted and Herbert immediately began such a steady enlargement of
his powers as would make his speculation pay. A study of the exten-
sion by Herbert of the censorship over plays and writings is worth
anybody's while who wants to get a sidelight on the times and on the
skillful method of pursuing graft under the guise of protecting the
public morals.
Stage Censorship of Corrupt Origin.
Of equally corrupt origin is the present censorship of the English
stage. It was established in the middle of the eighteenth century dur-
ing Walpole's administration for the purpose of protecting that no-
torious regime from public contempt and ridicule to which history
has exposed it, and to which it was then in the process of being ex-
posed by a contemporaneous play. In his public and private morals
Walpole was the most corrupt politician of note which England has
produced in several centuries. He held his office by the most notorious
bribery, which took the grossest forms. He was personally licentious
in speech and act.
A play appeared in London which attacked Walpole's corruption.
It had instant popularity. It was played throughout England to Wal-
pole's chagrin and alarm. So great was its success that its author
set about writing another play exposing and ridiculing still further
the wretched Walpole and his hirelings in Parliament. But Walpole
determined to stop it. He first supported a law which gave the Lord
Chamberlain power to suppress plays in his discretion. This bill was
defeated. Then he caused to be prepared a lewd, impossible play
never intended to be staged, which he read to Parliament, urging the
passing of a law to enable its suppression. This time he attained his
obiect — and the play against which he was really making his drive
never appeared, though nobody ever thought that it would be im-
moral, and though the author's first play was absolutely unobjection-
able on the score of morals. By Walpole's law the censorial powers
wore vested in the Lord Chamberlain, where they still remain.
With what result? It has not tended to protect the public morals.
The morals of the English stage reflect the state of contemporary
public opinion ; France, too, had a censor with equal powers until
several years ago. when it was abandoned as unnecessary. But the
manners of the English and French stage are as far apart as the
manners of London and Paris.
Censorship Stunted the English Drama.
A revolt against. English censorship was led by all the distinguished
writers of England in 190D. An investigation by a parliamentary com-
mittee into the whole subject showed that censorship of the English
stage had stunted English drama and deprived it of its highest attribute
— the power to stir the public mind in matters of public importance.
The work of the censor has been highly political. He has prevented
plays which had political significance, particularly if the politics of
the play differed from the politics of the censor. When Disraeli, in
1845, brought out his novel, "Coningsby," the censor refused to per-
mit it to be staged because it exhibited "a sort of contrast between
the manufacturers and lower classes." That distinguished contempo-
rary writer, Bernard Shaw, wrote a political play which passed the
censor. This play ridiculed certain Liberal statesmen. Encouraged
by his success, Mr. Shaw prepared another play which ridiculed the
Conservative statesmen. The play was condemned by the censor. In
his indignation Mr. Shaw said :
"The objection is clearly to my politics and not to my personalities.
The fact is that I have to ascertain what the censor's politics are be-
fore I know whether the play will pass."
The result of parliamentary investigation was to establish the fol-
lowing facts :
(lj Prepublicity censorship "tends to hinder the growth of a great
and serious drama" by discouraging distinguished authors whose time
is valuable from jeopardizing their time by writing plays which might
be destroyed by the whimsical opinion of a censor.
(2) It fails to prevent the production of immoral plays.
(3) It atrophies the exercise of the local police power over local
production of immoral plays because they have been licensed by the
national censorship authority.
(4) The censorship authority falls under the influence of the large
theater interests and tends to exercise its censorial powers with undue
consideration for box-office receipts.
\i) The large theater interests favor the continuance of the cen-
sorship bureau because it gives questionable productions immunity
from prosecution by the local authorities.
(6) The great literary lights of England are almost unanimous
against prepublicity censorship.
These considerations led the special parliamentary committee to
recommend the abolition of prepublicity censorship in Great Britain.
The committee, after elaborate hearings, reached this conclusion :
"Censorship of the stage can only be reasonably supported by one
prepared to say that books, sermons, speeches, newspaper articles
and lectures should be censored, as well as plays. The effect of the
censorship is to coerce into conformity with conventional standards.
But conventional standards are not absolute. It is axiomatic that only
through toleration of what one age thinks an error can the next
age progress further in the pursuit of truth. In view of the danger
that official control over plays before their production may hinder
the growth of a great and serious national drama, we conclude that
the licensing authority should not have the power to impose a veto
on the production of plays."
Freedom of Expression All-Important.
Whether the absence of censorship loses to the world some weak
character, whose morals might have been saved by the suppression of
a play, or a moving picture, or a book which seduced him, is of lit-
tle moment compared with the importance of free speech and the
freedom of all the media of information and propaganda. In every
country controlled by public opinion this has always been the impor-
tant principle, recognized by the practice in all such countries and
guaranteed against passing danger by the Constitution of the United
States and of several States of our Union.
But the time is at hand when the necessity for preserving free
speech and free literature, and the freedom of everything that has
power to criticise, to excite thought and to convey information to the
public, is more than ever necessary.
The demands of the times are requiring of the governments of the
world a greater and greater extension of their functions. The State
is becoming more and more socialistic — whether we like it or do not.
No longer are mod°rn governments merely the guardians of the peace.
The Manchester school of political economy, with its "laissez faire"
doctrine, has been entirely overthrown, even in England, its chief
apostle. Germany, Australia and New Zealand, on opposite parts of
the globe, and under exactly opposite political, economic and social
conditions, have repudiated long ago the old restricted theory of gov-
ernment, and the Smith and Mill economic theories. Within the past
decade England has been forced to follow. Already the great nations
own and operate their railroads, telephone and telegraph companies,
administer all kinds of insurance and banking, educational, agricul-
tural and industrial institutions. The great war has precipitated the
tendency towards the soc'alizing of institutions once left to individual
enterprise. The inexorable competition after the war will require a
continuance of the mobilization of their national resources to main-
tain the present highest pitch of national efficioney.
America cannot lag behind — whether the change is wise or not, it
is the drift of the whole world. We are already feeling the power of
the tide in the world's fluid conditions. We are already beginning to
move with it. Consider what extension of governmental functions in
State and nation the last four years have witnessed, and consider
what has yet to come before we have caught up with the other nations. ■
This all means an enormous increase in the power of government, of
bureaucracy — a great transfer of power from the bottom toward the
top. And this also means that we must keep all our ballast and in-
crease it if we can.
What is the ballast and the protection of a free people against the
top-heavy powers of government? Is it not the right and the power
to criticise government? Is it not the preservation of all the means
of critic'sing and of conveying information and thought, of awakening
the public consciousness, of stirring a lethargic public mind?
Pictures Should Be Free to St!r the People.
Under the old conditions, when our government restricted its scope
within the narrowest limits, we found absolute freedom of the press
was a fnndam"ntnl necessity for the preservation of the rights of a
free people. Should we not cherish it with increasing jealousy as the
necessity for it grows? Should we not welcome every new means of
conveying intelligence and criticism which the advance of the arts and
sciences have given us? Should we not hail with profound satisfaction
the advent of the moving picture, with its already revealed power of
propaganda — and its vast, unsurveyed possibilities of reinforcing the
press, the rostrum and pulpit by awakening, informing and stirring
the people. With providential timeliness it seems to have come to
us, not only when we need more power for criticism, but when, with
the increasing diversions of the day, it is becoming more necessary
to reach the public, as well through its pleasures as in its serious
moments.
Should we throw away this timely aid by permitting the bureaucratic,
censorial control of the moving picture, a control over the means of
informing and influencing twenty million people every day, to be
added to the impending great swelling of the powers of governmentt
Should we not resolutely throw around it constitutional guarantees
of the freedom of the press, and then defend the freedom of all these
agencies by which our public affairs are intelligently controlled —
public speech, the press, public entertainments — from bureaucratic
control with renewed determination born of the imminence of a greater
need for them?
1924
THE MOVING PICTURE WORLD
March 24, 1917
Australian Showman Visits Seattle
H. D. Williams, of Sydney, N. S. W., on a Tour of the U. S.
to Study Industry — In Seattle to Look at Big
Photoplay Houses.
HD. WILLIAMS, of Sydney, Australia, is making a
tour of the big iilm centers of America, studying the
• motion picture industry from every angle. He has
been for the past six weeks in Los Angeles, acquainting him-
self with the producing end, and from there he came imme-
diately to Seattle. Incidentally, Mr. Williams is getting ideas
for a string of big houses, which he intends to build when he
returns to Australia after the war, and judging from his pres-
ent impressions one or two of them may follow the designs
of some of Seattle's houses.
Mr. Williams, who at one time lived in Seattle, then in
Spokane and Vancouver, B. C, operating five motion picture
houses in the last named city, fathered a $3,000,000 amuse-
ment company in Australia, known as the H. D. Williams
company. He has been running the Crystal Palace combina-
tion resort in Sydney and a string of motion picture theaters
through the Antipodes; and is a loyal booster of the cause
of the British Empire.
As soon as the war is over Mr. Williams expects to return
to Australia to start in the business again with new and live
ideas. He is going to New Orleans and will probably re-
main there about two months and still longer in New York,
with shorter stops at other cities. After completing his tour
of the East, North and South, he will return to Seattle.
"American films," says Mr. Williams, "are practically the
only ones known in Australia, and those plays that go well
here are almost sure to go well there, with the exception of
dramas produced at the psychological moment to meet some
special American condition or crisis, such as white slave pic-
tures and those treating of American politics. Society drama
and polite comedy are the favorites, with Westerns holding a
close second. Mary Pickford and Clara Kimball Young are
possibly the greatest favorites among the stars.
"The exhibiting end of the industry," he continued, "stands
today in very much the same position that it occupies in
America, but it has arrived at that position from just the op-
posite direction. Where American motion picture houses
first catered to the lower classes with five cent admission
prices, the Australian exhibitor catered first to the wealthier
classes with an admission price of a shilling (25 cts.) or two
shillings (50 cts.), and since then the development has been
in just opposite ways. The American prices have been gradu-
ally raised to 15, 20, or 25 cents, with still higher prices for
special features, while in Australia the prices have been
gradually lowered to sixpence and in a few cases to three-
pence. This does not mean that the 'best people' do not
still attend the motion picture theaters; for, as I said, mo-
tion pictures occupy practically the same position there that
they do here — everybody both high and low goes to see them.
The lowering of the prices has not lowered the class of our
patronage. It has had the same effect that raising them in
America has had — it has simply widened the class of patron-
age.
"Immediately after the war things will be pretty quiet in
Australia for awhile. Taxes will be very heavy, and it will
be years before business is back to normal. But the country
is young, and the reconstruction will not take so long as in
the older countries involved. After that is past there will
be a great chance for the men who are ready to 'make good'
in Australia."
NEW PICTURE THEATER ON HOUSTON STREET.
At a cost of $225,000 (not computed in press agent figures),
and modeled along the latest approved lines of similar thea-
ters on Broadway, the New Houston Street Theater, on
East Houston street, New York City, is now in course of
construction, with a seating capacity of 1,600. Charles
Steiner, who operates the New Fourteenth Street Theater,
will operate the new theater, which will open on or about
May 1st. The new house will be devoted to photoplays
exclusively, embellished with soloists and an imported pipe
organ of the latest design, as well as an augmented orchestra
of superior musicians.
PATHE CLUB HOLDS BEEFSTEAK DINNER.
The Pathe Club held on the night of February 21st a very
successful beefsteak dinner at Reisenweber's Restaurant,
New York. Some seventy members were present, and with
an excellent dinner, good music, and an interesting cabaret,
the affair was voted a complete success. This was the sixth
affair of the kind which the club has held during the last
twelve months.
Unique Making Films for Catholics
Will Be Specially Adapted for Exhibition in Catholic
Churches — Under Careful Supervision.
NORMAN W. McLEOD, president of the Unique Film
Corporation, 1402 Broadway, is authority for the an-
nouncement that his concern is starting productions of
a series to be called the "Catholic Truth Films," immediately
upon the arrival of Signor J. Camiller, the chief director,
who has just sailed for this country. Signor Camiller, for-
merly of the Italia Films, Turin, Italy, produced, among
other spectacles, "The Fall of Rome," "La Tosca," and has
for years been closely associated with Catholic authorities
at the Vatican and throughout Italy, where he had arranged
many religious pageants.
Mr. McLeod states that he has been working on the Cath-
olic film plan for many weeks, and has received most enthu-
siastic support from leading ecclesiastical authorities. The
first production will be called "A Dream of Empire," based
on happenings between the Emperor Napoleon and Pope
Pius VII. As will be the rule in all these Catholic produc-
tions, the author is a prelate — His Lordship, the Right Rev-
erend Bishop Joseph G. Anderson, auxiliary to His Eminence,
Cardinal O'Connell of Boston, who will personally supervise
the details of ceremonials, pageantry and costuming of the
production. As will be the case in each of the series, the
story is one with strong moral features, and inspirational
in nature.
The second production will be an eight reeler, to be called
"Christianity." The author is the Right Reverend Monsig-
nor Francis C. Kelly, D. D., LL. D., president of the Catho-
lic Church Extension Society of the United States of Ameri-
ca, and editor of "Extension Society Magazine," which has
half a million Catholic readers.
Monsignor Kelley is well known as a Catholic author, and
his scenario is said to be a tremendously vital one — thought
out in the past few years during which he has been sure of
the motion picture as a means of spiritual teaching.
The distribution of the films will be always in connection
with Catholic Churches in each diocese, and the larger terri-
tories will be handled directly by the corporation, as will
some of the foreign countries. When states' rights are sold,
the various church arrangements entered into for exhibition
will be turned over as part of the rights buyer's contract.
All subsequent films, during production, will in addition to
the prelate author's assistance, be directly supervised by an
officially appointed censor, under the control of the Arch-
diocese of New York. Approval of the plan for the Catho-
lic Truth Films, and official censoring arrangements, were
made with His Lordship, Bishop Hayes, auxiliary to His
Eminence, John, Cardinal Farley, and the Very Reverend
Monsignor Dunn, Chancellor of the Archdiocese of New
York and head of the Society for the Propagation of Faith,
through the good offices of Monsignor Kelly of the Chicago
Archdiocese.
PNEUMONIA THREATENS TYRONE POWER.
Tyrone Power, one of the most forceful and dramatic
actors of either the screen or stage, is hovering on the verge
of pneumonia and is under the care of two physicians at
his Santa Monica home as the result of two days' work in
storm scenes in the production of the Nevada Motion Pic-
ture Corporation's big 12-reel feature, "The Planter." Al-
though Mr. Power is an extremely robust man, his two days'
strenuous work and the drenching which he received in
carrying out the part of the celebrated character, "Hertzer,"
was such that he has been confined to his home ever since,
and his physicians are fearful of developments.
The big storm scenes were among the first to be taken
after the return of the company from Guatemala. They were
staged in the big Hertzer Plantation set which the company
has built near the Arroyo Seco, in Pasadena, and the effect
obtained required such a downpour of water that Mr. Power
for practically two solid days worked in nothing but a most
drenching deluge.
MUTUAL SHOOTS 20,000 FEET A DAY.
Approximately 20,000 feet of negative a day is being taken
in the nine picture studios contributing to the Mutual Film
Corporation's releasing schedule now, and productions an-
nounced and in the planning will shortly bring this total up
to nearly 30,000 feet.
The footage total presented here is perhaps a trifle_ conser-
vative in view of the fact that on a number of especially ex-
pensive productions as many as three cameras are constantly
in service — as for instance at the Chaplin studios, where "A,"
"B" and "C" negatives are made on every scene.
March 24, 1917
THE MOVING PICTURE WORLD
1925
Pictures for Children
Committee From Churches to Confer With Producers'
Committee on Question of Suitable Subjects.
WHILE many of the "truly good" are busy in various
states of the Union agitating for the closing of the
motion picture theaters on Sunday, for censorship
and the exclusion of children from motion picture shows, one
group of ministers and Sunday school workers has been busily
putting in the winter in New York figuring out ways to
improve the quality of motion pictures by arranging an
immense audience of more than 5,000,000 Sunday school chil-
dren of which the producers will have to take notice, with
obvious results in the class of pictures they manufacture.
At the head of this Committee of Seven is the Rev. Chris-
tian Reisner, pastor of Grace Methodist Episcopal Church,
New York City, the pioneer pastor to use motion pictures
in his Sunday night services. Dr. Reisner last week con-
ferred with the church leaders of many Protestant churches,
and now heads a committee authorized to confer with the
Children's Program Committee of the National Association
of the Motion Picture Industry with a view to offering and
receiving the co-operation of the producers in the work which
his committee has laid out for itself.
The National Association has one of its strongest com-
mittees assigned to this subject of children's programs. At
its head is Jesse L. Lasky, Vice-President of the Famous
Players-Lasky Corp., with John R. Freuler, president of the
Mutual Film Corporation, and David Wark Griffith. A meet-
ing will be arranged with this committee and Dr. Reisner's
committee, and the whole subject will be thrashed out. Dr.
Reisner feels that the producers are ready to take the ques-
tion up seriously, and to a large degree through his instru-
mentality and example it is undoubtedly true that many thou-
sands of the ministers of the country are now ready to take
this positive way of solving the motion picture problem,
instead of clinging to the idea of postponing its solution by
the negative means of censorship, Sunday closing and juve-
nile attendance legislation.
"We want to discuss three things with the committee of
producers," said Dr. Reisner in talking things over with the
National Association officers. "First, a plan looking toward
an ultimate system of recommending certain pictures sub-
mitted to a board, for use in Sunday schools. Second, some
way of encouraging, through the concerted support of our
Sunday Schools and their 5,000,000 children, the production
of pictures especially suitable for our work. Third, the
establishment of some system of exchange of information
about suitable films, and arrangements by which these films,
after they have served their time in the theaters, can be
made available, at moderate rentals, for church and Sunday
school exhibitions."
Dr. Reisner is thoroughly conversant with the distribution
system of the film companies, and the National Association
expects to be able to work out, through him, some "approach
to the solution of the problems of the churches which will
be of mutual advantage."
of the industry at heart. Sydney Ascher and Wm. Haring
have arranged to inaugurate these matinees in their theaters.
The Motion Picture Exhibitors' League of the Bronx
passed a resolution at its last meeting indorsing them. The
National Board, as its name suggests, is of national charac-
ter, with branches all over the United States.
Children's Matinees
New York Exhibitors Co-operating With Juvenile Motion
Picture Board to Promote Entertainment
for the Kiddies.
MANY of the exhibitors of New York City are giving
matinee performances on Saturdays for children in
co-operation with the National Juvenile Motion Picture
Board. These showings are indorsed by the Board of Edu-
cation when given under the auspices of the National Juve-
nile Board. The regular admission price is charged and the
Board asks no part of the receipts for promoting these exhi-
bitions. The only conditions they stipulate are that the
exhibitors shall use the pictures the Board approves of and it
be allowed to chaperone the children when unaccompanied
by their parents, which it does by having some of its repre-
sentatives present at each matinee.
The board stimulates these showings by circularizing all
the neighborhood schools. Each circular has a coupon at-
tached which is signed by the parents and presented by the
children at the door of the theater with a nickel. The exhibi-
tor holds the performances in the forenoon so that they do
not interfere with his regular performances. Sam Trigger
says he has given two of these showings to capacity houses.
They have paid him and have proved an excellent advertise-
ment for his house.
In addition to the revenue received it is one of the strong-
est evidences that the exhibitors are willing to co-operate for
the right kind of pictures for children and proves that they
are in thorough accord with those who have the best interests
Status of Business in Tropical Regions
African Films Trust Control Practically All Photoplay
Houses in South Africa.
IN "Commerce Reports," U. S. Consul John P. Bray at
Johannesburg, The Transvaal, writes that in the Union
of South Africa and Rhodesia approximately 275 mo-
tion-picture houses are. maintained. Of this number at
least 100 give two performances nightly, with matinees on
Wednesdays and Saturdays. The others in most instances
show only once, twice, or three times per week, with no
afternoon performances. The seating capacity of the average
theater is about 600. Part of them have balconies and some
are equipped with boxes. The seats are of wood with iron
legs.
The admission fee ranges from 6 to 12 cents in the cheaper
theaters. In the better picture shows the entrance charge
is 24, 36, and 48 cents. There are also theaters in which no
charge is made, but in which hot and cold drinks and food
are served.
On the average program one feature film, usually of four
reels or more, is shown. Three pictures in all are ordinarily
given, one of which is of a comic nature. The remainder of
the program includes scenic and war pictures. As a rule
about 6,000 feet of film are exhibited. No particular style
of picture is preferred by the majority of theater goers.
Their interest is equally distributed among tragic, melo-
dramatic, comic, or scenic subjects. Recent interest, how-
ever, in pictures dealing with American and English family
and political life has been marked.
Prevailing Prices and Customs Charges.
The price usually paid for new films is from 8 to 12 cents
per foot. Second-hand films are not imported to any extent
into South Africa. Films are classified under item 22, class
1, special rates of the customs tariff, and a duty of $1.21 per
100 feet is assessed upon both new and used films.
The business in South Africa is largely in the hands of
the African Films Trust (Ltd.), which is a subsidiary of the
African Theaters Trust (Ltd.), formed in 1914 through an
amalgamation of approximately all the leading theaters and
picture shows in the country.
The African Films Trust (Ltd.) is the only company that
imports substantial quantities of pictures. It is represented
in London by the International Variety and Theatrical Agen-
cy (Ltd.). It imports weekly through London and New
York a certain number of films the majority of which are
of American production. These are first shown in its prin-
cipal theaters, and then are rented to the independent
houses. It is stated that the average rental charge is far
below the price paid in the United States or in England.
After the first few runs are over the films are rented out for
a nominal amount.
Films of South African Life and History.
Another subsidiary of the African Theaters Trust (Ltd.)
is the African Film Productions (Ltd.), which recently has
been formed for the purpose of producing films. It is giving
special attention to the various interesting incidents of South
African life and history, and also makes scenic pictures. The
company has produced various plays dealing with historic
"events, and intends to place them on the English and Ameri-
can markets.
WALTER C. ROBINSON WITH FOX.
The list of stars with whom Walter C. Robinson, the new-
est Fox player, has worked reads like a "Who's Who in the
Movies." Robinson was for fourteen years in the pugilistic
ring and won the appellation of "Spike."
He began work in the pictures in 1910 with D. W. Griffith
at Biograph studios, and was with the same company for
six years on the Coast, playing Western and Indian roles.
Robinson has appeared during that time in support of Hen-
ry Walthall, Lillian Gish, Dorothy Gish, Blanche Sweet, Mae
Marsh. Arthur Johnson, Lionel Barrymore, Dorothy Ber-
nard, Florence Lawrence, Edwin August, Florence LaBadie,
Vivian Prescott, Harry Carey, Mabel Normand, Wilfred
Lucas, Charles Murray, Fred Mace, Mack Sennett, Ford Ster-
ling, Owen Moore — but white paper is getting too costly.
Now he's with Stuart Holmes.
1926
THE MOVING PICTURE WORLD
March 24, 1917*
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31
Conducted by REV. W. H. JACKSON and MARGARET I. MacDONALD
Interesting Educationals
Five Travel Subjects, Two Zoological, Eight Industrial, One
Topical, One Medical and One Botanical Subject.
Reviewed by Margaret I. MacDonalcl.
"Vienna, Austria" (Mutual-Gaumont).
THE interest which centers about Vienna, Austria, at
the present time makes it an especially well chosen
subject for "Mutual Tours Around the World No. 17."
Among the attractive sights included in these views of Aus-
tria's capital are the Grand Opera House, the House of
Pailiament, Emperor Franz Joseph's Votive Church, the
Schwarzenberg Palace, the Hochstrahlbrunnen Fountain,
which, by the way, is one of the most beautiful in the world,
the Cake Market, where the famous Vienna cake can still be
had, the flower market, with its various types of saleswomen,
the monument erected to the Empress Marie Theresa and
the City Park.
"Gota Elf River, Sweden" (Mutual-Gaumont).
The beautiful Gota Elf River of Sweden, we are told in
subtitle in the "Mutual Tours Around the World No. 17,"
connects the lakes of Venern and Kattegat. The scenes pre-
sented give some excellent close-ups of its rapids, and of the
locks which make it possible for boats to pass around the
falls of Tro'lhattan. It is a pity that the photography in
this number is not clearer; but on the other hand, we are in-
deed fortunate to have these views of European scenes at
the present unsettled moment. We are also shown the island
oc Hissingen, at which point the river forks, and attention is
drawn to the fact ihat the water from the rapids is used as
motive power for the mills.
"Toledo, Spain" (Mutual-Gaumont).
Views of the mediaeval city of Spain, Toledo, in "Mutual
Tours Around the World No. 17." It is situated on a rugged
promontory on the Tagus River, and contains many points
of interest which are noted in the film. We are shown the
graceful fortified bridge of Alcantara which spans the Tagus
River, the magnificent Gothic cathedral, which contains no
less than 750 stained glass windows, the orange-colored
citadel of Alcazar, the former hospital of Santa Cruz, which
now does duty as a library and museum, St. Martin's Bridge,
a typical street scene and the baths of Caba. In addition to
this, we are also shown scenes along the Tagus River on the
outskirts of Toledo, with attention drawn to the place where
the wonderful sword blades are made.
"Battlefields of Chickamauga and Chattanooga" (Mutual-
Gaumont).
The historical value of these scenes recorded in "See
America First No. 77" will no doubt be appreciated by edu-
cational institutions, as well as theater audiences. In this
number we are shown the various fields where battles were
fought in the vicinity of Chickamauga, Ga., and Chattanooga.
Tenn , with their vaiious relics of the battles, and memorial
monuments. Anion!; them are Viniard field, Poe field, Kellv
field, Brotherlor. House, Snodgrass hill and house, Orchard
Knob, Lookout Mountain and Missionary Ridge. The spot
where the '"Battle Above the Clouds" was fought, with a dis-
tant view of Chattanooga and the Tennessee River are also
shown, and the Wisconsin Cavalry Memorial, and the Second
Minnesota Monument.
"A Trip Through China" (China Film Company).
Ten reels of film comprise this remarkable collection of
scenes, photographed in China by Benjamin Brodsky. _ A
period of five years, it is said, covered the actual collecting
of the pictures. Through them we learn mucli about the
Chinese, their customs and superstitions, and the primitive
methods of work still in vogue in China. The cities which
we visit in the film are Hong Kong, Aberdeen, Hangchow,
Kowloon, Macao, Canton, Shanghai, Soochow, Wusih,
Nanking, Tientsin and Peking. The Forbidden City of
ancient palaces, the Great Wall of China, and Chinese celebri-
ties, such as members of the royal family, are also seen in
these films. We are shown some well-illustrated views of
comorant fishing, and one of the most interesting sights is a
floating city, which might be termed the slums of one of the
great Chinese cities, where poor people have lived for gen-
erations in small house boats with only planks between to
serve as streets. These and many other remarkable sights
with much of historical value .can be seen in these films, a
full review of which will be found in the review department
of our issue of March 17.
"Our Friends of the Zoo" (Universal).
This interesting zoological subject is found in the Uni-
versal Screen Magazine No. 11. In it we see "Bill" Snyder,
the veteran head keeper of New York's Central Park Zoo,
feeding his baby mountain sheep, a zebra who scorns the
friendliest of advances, and some entertaining bear cubs. We
also see the father, mother and baby zebus, the camera shy
fallow deer, the American elk and the bison.
"The Beaver Prepares for Winter" (Educational Films Cor-
poration of America).
We are indebted to Raymond L. Ditmars for this espe-
cially interesting subject, the photographing of which must
have required unlimited patience. In this picture we see the
beaver at close range, swim to the edge of the stream, emerge
from the water, sieze in his mouth a stick of wood, some-
times a branch, and once in the course of the picture a six-
foot sapling, and swim to his winter home. The food of the
beaver consists of the bark of trees, which explains his rea-
son for securing the sapling and various pieces of bark,
which we see him bring home and hide away underneath
the water. The sticks, he uses for repairing the dam which
he has built for the purpose of keeping his mud house sub-
merged. Various interesting facts regarding the beaver are
given in subtitle. The picture closes with a view of his home
after winter has set in, and we realize that we have been
taught a fine lesson in preparedness; not a sign of life do we
see, but we know from what we have learned in the picture
that Mr. Beaver is living as snug as can be in his house
under the ice, and with a full larder.
"Farming for Feathers" (Paramount-Bray).
In the Paramount-Brav Pictograph No. 58 will be found an
unusually well-illustrated study of the ostrich. The scenes
of this picture were photographed on an ostrich farm near
Los Angeles, on which five hundred of the birds are kept.
Through this film we learn that, although the ostrich has a
fondness for oranges, it is obliged to swallow them whole,
and that its principal article of food is alfalfa meal. We
learn also that its powerful legs are its weapons of defense,
and that ostrich eggs, weighing about five pounds each, can
be hatched in an incubator, that the incubating period covers
forty-two days, and that the average life of an ostrich is
seventy-five years. Attention is also drawn to the fact that
the beautiful ostr'ch plumes displaved in the stores are the
tail and wing feathers, and that they are clipped and not
plucked, after which they quicklv grow again. These and
many ofhcr facts concerning the ostrich can be learned from
this picture.
"Reviving the Weaver's Craft" (Paramount-Bray).
Another interesting subject to be found in the Paramount-
Bray Pictograph No. 58 shows us how the ancient art of
weaving tapestry by hand has been revived in the studio of
Lorenz Kle;ser, not so very far from New York City. The
picture gives a clear illustration of the work from 'the dyeing
of the yarn with vegetable dyes to the finished product. We
learn that the design laid out by an artist is stretched over
the loom, and that the weaver works over this, following the
design with vari-colored yarns, which have been previously
threaded into bobbins. An interesting point about the weav-
ing of tapestry by hand is that the weaver works on the
March 24, 1917
THE MOVING PICTURE WORLD
1927
wrong side of the tapestry; the top side on the loom is, when
removed, the reverse side of the picture.
"Strange Industries of the Arabs" (Mutual-Gaumont).
"Reel Life No. 44" contains an interesting study of the in-
dustries of the Arabs. We see them at work making wooden
bowls,, weaving loose mantles and the beautiful Kairouan
carpets. An interesting sight is a knife grinder turning the
grindstone with his foot. The interior of a cafe is also
shown, with attention drawn to the tiny individual coffee
pots with long handles which are used. The most startling
scene in the picture is a butcher stall, in which the meat is
covered with flies. From this latter we learn that the Arab
is in need of advice on sanitation.
"Making a Rubber Shoe" (Mutual-Gaumont).
The making of the ordinary rubber shoe is illustrated in
minute detail in "Reel Life No. 44." A lining is first
stretched on a last, after which the insole and joining strip
are attached. The making of the rubber shoe is conducted
along set lines, and the worker, taking each part in its turn
from a complete set, which is fastened to a flat holder hung
at her side fits it in place on the last, carefully smoothing
it so that no part of the gummed portion is left insecure.
"Conch-Artistry" (Mutual-Gaumont).
This interesting subject, showing the many beautiful arti-
cles made from sea obiects, and how they are made, will be
found in "Reel Life No. 44." The Carl Schon studio at
Baltimore, Md., is responsible for the beautiful shell articles
shown in the film. The sea horse, the star fish and various
other varieties are used in the construction of articles, both
useful and ornamental. Various varieties of substantial
shells are used in the fashioning articles for the dining table,
dressing table, etc. The silvering of shells is also an inter-
esting part of the picture.
"The Peanuts We Eat" (Universal).
The Universal Screen Magazine No. 11 gives_ an excellent
idea of the peanut industry. It opens with a view in a Vir-
vinia field, which averages fifty bushels to the acre. The
pictures shows us that the peanut, like the potato, matures
under the ground, and that the vines after harvesting are
placed on long poles to dry. We also see the separating of
the nuts from the vines, and the pickers sorting them, se-
lecting some for seedlings and others for the three different
grades into which they are classed. Lastly, we are shown
the roasters preparing the kernels for the candy manufac-
turer.
"A Locomotive in the Making" (Universal).
A well-illustrated explanation of how the locomotive is
made will be found in the Universal Screen Magazine No. 11
The pictures were photographed at the Baldwin Locomotive
Works, Philadelphia, Pa., and show the rapid assembling of
the various parts. First, the boiler is set, after which a
sheath of asbestos is placed over it. the wheels are placed
and the superstructure mounted. The piston rod is then
connected and the engineer's cab is riveted in position, and
the bodv of the engine is encased in heavy steel plates; and
after it has made a trial run the painters and decorators put
on the finishing touches.
"Fishing Off Sandy Hook Banks" (Educational Films Cor-
poration of America).
The fishing industry, as practiced off the Sandy Hook
h?.nks, is given an excellent illustration in this picture. We
see the fishermen starting off for the fishing grounds, and
later we see them at close range getting out the nets. We
see also the setting of the trawl nets, and later the inhauling
filled with fish of manv varieties, which are sorted and the
(inedible fish, such as dogfish, catfish and skate. "are thrown
back into the sea. An intensely interesting and well-photo-
graphed number. The preparation of scallops is also shown.
"Safeguarding the City's Health" (Paramount-Bray).
From this picture, which is contained in the Paramount-
Bray Pictograph No. 58, we learn that the eight billion
oysters consumed by New York Citv are carefully examined
by the Board of Health. Samples from every oyster cargo
that enters the city are examined and subjected to severe
chemical tests. In some instances typhoid germs have been
found, of which a microscopic illustration is given. In other
instances, the oysters have been found to contain copper and
other dangerous foreign substances. All contaminated
ovsters are sprayed with kerosene and dumped into the
river.
"Will This Cure Cancer?" (Mutual-Gaumont).
In this subject, contained in "Reel Life No. 44," we learn
of a vegetable protein called autolysin, which is presented as.
a cure for cancer. We learn in the film that there are 150,000
deaths from cancer each year in the United States, and other
facts concerning this dread disease. We also see the prep-
aration of the serum for use, which includes the mixing of it
electrically with hot air, after which it is put in ampules
preparatory to its being injected possibly in the arm of the
patient.
"Bursting Buds" (Pathe).
This is a beautiful colored study of the development of
various kinds of blossoms. The cyclamen is seen to grow
and mature before our eyes; likewise the yellow jonquil, and
the lovely hepatica, one of the most delicate and beautiful
of spring flowers. The substitles of this subject give inter-
esting facts regarding the flowers.
Salisbury-Beach Pictures at Rialto
First Installment of Pictures Presents Scenes Enroute from
New York to the Swann Islands.
There are two things that interest outside the quality of
the Salisbury-Beach pictures which in their entirety cover
thousands of feet of film and illustrate phases of life in South
and Central America: these have reference to the fame of
the makers of the pictures, Dr. Edward A. Salisbury, a hunter
of big game, and Rex Beach, novelist. The first installment
of the series shown at the Rialto theater, New York, the
week of March 4 include the commencement of the journey
from New York's harbor in their small craft "Wisdom," giv-
ing an unusually clear picture of her sky lines, and ends just
before they reach the Swann Islands.
During the trip down the coast we are introduced to a
family of young skunks and their daddy; we learn consider-
able about duck shooting from a sink box, and of the use
of live geese as decoys in the shooting of wild geese. We
are given a passing glimpse of Norfolk, Va., Charleston,
S. C, old Fort Sumter and Miami, Fla. As they near the
tropics we become alive to the fact that the "Wisdom" is
being storm-tossed to a considerable degree. Other inter-
esting sights are the old fortress of Cabana, Morro Castle,
Havana, showing the Malecon, Havana's water front lined
with handsome residences, and the dungeon whose doors
are on a line with the water, giving some idea of what the
inside of these dark prison places must be.
One of the most attractive features of the pictures is the
showing of the organisms of the tropical waters, among them
the peculiar Physalia Atlantica. The pictures are well sub-
titled and give much valuable information. The photog-
raphy throughout is of good quality considering the fact that
the negatives had to stand the strain of being brought from
the tropics. The journey was made by the films in a thermos
box, which doubtless is responsible for their being of a
clearer quality than others we have seen.
" The Vicar of Wakefield "
Screen Version of Goldsmith's Masterpiece Excellently
Done by Thanhouser — A Pathe Release.
Reviewed by Rev. W. H. Jackson.
THIS beautiful picture, for such it must be called, serves
to fittingly emphasize the noble work of Oliver Gold-
smith, whose classic novel is the story which has
now enriched the screen. One of the most worthy writers,
Goldsmith, could never have dreamed that whatever am-
bitions he may have had for his book, for which he received
sixty dollars to keep him out of the debtors' prison, that
a most valuable picture scenario, would after one hundred
and fifty years, give to the world one of the most charm-
ingly entertaining and instructive pictures yet placed upon
the living screen.
Truly, such men as Goldsmith, even with the scant oppor- .
tunities of those days, have given us words and works which
today cannot be surpassed. Doubtless the deliberate method
of living and working gave time for more thoroughness of
detail with a deeper insight into the human nature of the
times. There is a joy in studying the calm manner of living
in the days of a century and a half ago, without the rush
and speed of this fast and mechanical age. The pastoral
and subdued manner of life, with surroundings serene and
restful: the very poetry of life is seen in such charming
naturalness that one almost wishes that, for a vacation at
least, he might be amid such quaint customs. Surely the
appeal in a picture is one of its first successes, and, without
doubt, in "The Vicar of Wakefield" the appeal is very strong;
indeed, strong enough to draw a most responsive yearning.
Such, indeed, is the quality of the book and the picture.
That this picture is such a success is, of course, largely
due to the splendid portrayal of the characters. Aa th«
1928
THE MOVING PICTURE WORLD
March 24, 1917
Vicar of Wakefield, Frederick Warde is perfection itself.
Nowhere did it seem possible to imagine any change or im-
provement.
Those vicissitudes of life through which the Vicar's family
have to pass are borne with characteristic fortitude, in which
each member of the cast bears an equal part of both the
responsibility and praise. Roth knight and squire, as plr//cd
by Thomas A. Curran and Robert Vaughn, respectively, are
worthily portrayed, even as if "to the manor born," for as
lords of the manor they fully convey the English char-
acteristics required of them. The entire English surround-
ings are wonderfully appropriate. We are not made ac-
quainted with the locality in which the pictures were taken,
but wherever it may have been the results are most satis-
factory. Some of the scenes, true to their requirements,
were very beautiful, while always very pleasing.
The photography of this picture is another of its strong
features. For uniformity of good work, it is an example of
the best kind, and greatly adds to an already attractive sub-
ject. Mention also must be made of the "close up" pictures,
of which there are quite a number, as if both actor and
photographer were conscious that they were working on a
superior subject, with a measure of success.
In the schools all students of English ought to see this
picture in conjunction with the reading of the book. Gold-
smith is known as one of the choicest of English authors;
his works are classics, and after one hundred and fifty years
"they increase in value.
This picture is going to influence, educationally, every one
who sees it. The story cannot be given in review, the rich-
ness of its life portrayals cannot be properly described, it
must be seen to be appreciated, and we have no doubt but
that the appreciation will be thorough and full.
New Express Rules
Agreement Reached Between Transportation Companies
and Producers That Simplifies Shipment.
AS A RESULT of a conference held March 6 between
the traffic managers of the big express companies and
the transportation committee of the National Associa-
tion of the Motion Picture Industry, it is announced that the
Adams and Wells Fargo Companies will put into immediate
effect the same method of handling shipments of films which
has been in use by the American Express Co. for some
time. This is a system which keeps a full record of every
transfer of the package from the time it leaves the shipper
until it is delivered to the consignee. Heretofore, except in
the case of the American, film shipments were not recorded
from the time they left the shipper's office until it was de-
livered at the other end, and if lost, there was no way of
tracing it. This method of handling shipments of film has
heretofore been applied only to valuables; the practice will
now be universal.
Another important improvement which will be considered
is the collection of all the films from one exchange by one
wagon, to be separated for shipment of the various express
companies after collection. This will apply particularly to
New York City, Chicago, and other large exchange centers.
It is probable that hereafter it will be possible for the ex-
changes to replevin films held during disputes over charges
and collections, as is now the practice. This has resulted in
many cases in the exchanges paying disputed charges in
order to avoid losing bookings of considerable more value
than the sum in dispute. This will be taken up at once by
the various express companies.
The attention of the exchange, men and exhibitors was
called to the fact that the color of the labels on the packages
indicated whether or not charges had been paid, white indi-
cating "Collect" and yellow meaning "Prepaid."
BURGLARS INVADE KALEM STUDIO.
All filmland, or that part of it near the Kalem studios in
Glendale, California, is enjoying the rather neat joke per-
petrated on Scott Sidney, who is directing Helen Gibson in
her new series, "A Daughter of Daring," by two bold rob-
bers, undoubtedly amateurs of the first water.
When Sidney arrived at the "Lone Point" station used in
this series of railroad dramas, one day last week, to begin
work on a new episode, be discovered that the baggage
room, used for storing props, had been systematically burgled
of its movable contents. Even the station safe, which is
never locked, gave evidence that it had been tampered with
and Helen's motorcycle was also missing,
Fairbanks Announces Future Plans
After Making Two Subjects in New York Player Probably
Will Take Company to the West.
AT THE offices of the Artcraft Pictures Corporation last
week Douglas Fairbanks announced his plans for the
immediate future, which involve trips to Wyoming,
California and possibly to Honolulu. The title of the initial
Fairbanks release now being staged at the temporary studio
on West 54th street, New York City, has been changed to
"In Again, Out Again." The scenes of this production are
located in and about New York and New Jersey, and present
a story dealing with the romantic and spectacular career of
a young New Yorker who goes through many trials and
tribulations to win the girl of his choice, portrayed in the
typical Fairbanks style. There are several twists to the
story which are being kept secret, in order to effect the de-
sired surprises when displayed on the screen.
Work on the first subject is now well advanced and it is
planned to release the picture the middle of April, following
George M. Cohan's initial screen play, "Broadway Jones,"
which will be first given its public showing on March 26.
John Emerson will supervise the production of the forth-
coming Fairbanks-Artcraft pictures. Anita Loos, the au-
thoress of "In Again, Out Again" and many other Fairbanks
bits, will be responsible for all the stories. The Fairbanks-
Emerson-Loos trio offers one of the strongest producing
organizations ever assembled and embodies a co-operative
method of writing, molding and staging a story which ac-
counts for various past triumphs.
Mr. Fairbanks, in connection with his future plans, said:
"We are making good headway on our first Artcraft release,
and upon its completion will stage another subject in the
East. It has always been my contention that to get the best
results the story has to be secured first and the matter of
staging it given secondary thought. As soon as we decide
that we have a good subject we go ahead and stage it in its
proper locale, and this is why we will do considerable travel-
ing for many months to come, taking our entire executive
organization with us. Instead of going to California and
then trying to write a story of that locale, we take good ideas,
build them into a story and then go to Honolulu, if necessary,
to stage it — and that is just what we are going to do."
COMPLIMENTARY DINNER TO H. H. BUXBAUM.
H. H. Buxbaum, recently appointed comptroller of the
General Film exchanges, was tendered a complimentary
dinner by some of his friends at Healey's, New York City, on
Wednesday evening, March 7. The table was set for twenty-
five and every chair was filled. Taken all in all, it was one
of conviviality and good fellowship. Everybody was in ac-
cord with the guest of honor and had nothing but the best
wishes for his success in his larger field of endeavor. Those
present were: W. E. Raynor, K-E-S-E; J. D. Hampton, Gen-
eral Film; John D. Dacey, George Kleine; Foster Moore,
Mammoth Film Co.; W. T. Rodgers, General Film Co.; Jos.
S. Minkoff, General Film Co.; Steve Graham, General Film
Co.; E. H. Bell, General Film Co.: Bert Saaford, General
Film Co.; Weed Dickinson, Morning Telegraph; H. E. Fried-
man, World Corp.; G. J. Schaefer, World Corp.; Harry A.
Semwick, Merit Feature Co.; John T. Cronin, Hoy Service;
Sam Spedon, Moving Picture World; H. F. Harwood, Sam
Zierler and Jas. T. Hammell, General Film Co.; A. S. Abeles,
Pathe; J. E. Chadwick, Ivan: H. Harris. Newark General
Film; Jake Fisher, New York General Film; Jack Brown,
New York General Film; J. Magsamen, New York General
Film, and Sam Trigger, who was selected as toastmaster.
During the progress of the dinner some of the guests dis-
played a remarkable talent for Hawaiian music and others
for vocal harmony in popular songs played by the orchestra,
which furnished the music.
HUNTER BENNETT IN NEW YORK.
Hunter Bennett, exchange supervisor of the Mutual Film
Corporation, has been spending the past month in New York
City effecting a general reorganization of the two New York
branches of his company, located at 71 West 23d street and
126 West 46th street. H. C. Hancock is supervising manager
of the New York offices, also New Haven and Newark. A.
T Pincus is assistant manager of the 23d street branch and
Miss Mohnblatt, assistant manager of the 46th street branch.
M. Goldstein is manager of the New Haven branch and F.
H. Vogt, manager of the Newark branch. The New York
sales force consists of L. Jacobv. G. Hallett, J. Davis, M.
Beier, F. Goldfarb. T. Goldstein, W. Hopkins, R. Hummell.
A. H. Westfall. S. j. Rich and S. Ross. Mr. Bennett left
New York for Philadelphia, Washington and Atlanta.
March 24, 1917
THE MOVING PICTURE WORLD
1929
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Popular Picture Personalities
WHO'S WHO IN THE MOVING PICTURE WORLD
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COMPILED BY THE STATISTICAL DEPARTMENT
TALMADGE, Norma M. Born in Niagara Falls. Her
father was English and her mother of Spanish descent. Is
five feet two inches tall and weighs 105 pounds. Has brown
hair and eyes and an olive complexion. Miss Talmadge has
had no stage experience, but made
her debut with the Vitagraph, play-
ing in The Dixie Mother, her first
play, in 1911. She remained with
that company for an extended period
and has appeared in many notable
Vitagraph productions, including The
Battle Cry of Peace. Other notable
plays have been Fifty-Fifty and Go-
ing Straight. Following her Vita-
graph connection she joined the Fine
Arts section of the Triangle, playing
under the direction of David W. Grif-
fith, but she left about a year ago to
form her own company and now
heads the Norma Talmadge company,
the first production of which was ^ ^
Panthea with The Law of Compen- Ieu^\faJL«-JLci*
sation following. Miss Talmadge \ (
is too busy at present to have fads. N (7
BURNS, Neal. Born in Bristol, Pa. Scotch-Irish par-
entage. Five feet five and one-half inches tall and weighs
136 pounds. Light hair, brown eyes. Mr. Burns made his
stage debut in August, 1907, and has played mostly in such
light comedies as The Girl of My
Dreams, A Winsome Widow and The
Girl in the Taxi. Lately, through the
courtesy of his management, he was
permitted to play with the Morosco
company in Los Angeles in Forty-
five Minutes From Broadway and The
Yankee Prince, a double duty that had
its reward in two weekly checks. He
made his picture debut with the
Horsley brand of the Universal, his
first play being Nellie, the Pride of
the Fire House, done in December,
1914. He changed to the Christie
comedies on the formation of that
company. Some ofi his hits have been
SZ^^L i&JcA^4A^O
from his
own
manu-
scripts.
I
DU BREY, Claire. Born in Vienna, Austria. Her father
was an Austrian and her mother of Irish birth. Her height
is five feet seven inches and she weighs 135 pounds. Auburn
hair and brown eyes. Miss Du Brey bepan her stage career
with William Desmond, playing in-
genues in his productions. In April,
1914, she made her camera debut,
playing Marie in the Billie Burke
Peggy. She was rapidly advanced to
leads and had the chief roles in Two
Women, Plain Mary Smith, His Way,
and The Drifter, among others. From
her first connection with Ince-Tri-
angle she moved to the Universal and
will be seen opposite Henry Carey,
the first of the pictures to be re-
leased in March. Miss DuBrey drives
her own car for outdoor exercise. In-
doors she gives her attention to the
piano and is considerable of a book
worm, preferring books on his-
tory' and philosophy to the
lighter forms of fictional litera-
ture.
Olua
cvwvs.
^N^AiLx^.
HERSHOLT, Jean. Born in Copenhagen, Denmark.
French-Danish parentage. Is five feet ten and one-half
inches and weighs 168 pounds. Light complexion, brown
hair and blue eyes. Mr. Hersholt made his stage debut in
1903 as Oswald in Ibsen's Ghosts,
but this was merely his formal debut.
He had been occasionally appearing
since the age of four. He was a mem-
ber of the cast of the first motion pic-
ture play ever made in Denmark and
for five years was one of the Great
Northern company, following about
twelve years on the stage in leading
Danish theaters. His American ap-
pearances have been confined to the
Universal and some well known parts
have been King Ferdinand in Fight-
ing for Love, Reginald in Love
Aflame, the Agent in The Saintly
Sinner, and Jim the Dope in The
Terror, all Red Feather productions. Mr. J *\i
Hersholt holds a degree in painting in \fk.« MiuiJUr
oils from the Royal Academy, Copenha- K*\ 0\UA^.
gen. Is fond of boxing and swimming. \j
LEWIS, Katherine. Born in Newark, N. J. American
parentage of English-Scotch descent. Is five feet six inches
tall and weighs 120 pounds. Light complexion, blond hair
and dark blue eyes. Miss Lewis has had no stage experience,
but turned directly to pictures, mak-
ing her debut in May, 1915, in the
Vitagraph stock in Heredity. She
has had no other studio affiliations.
She has played steadily since that
time, some of her successes being
Mr. Jack, the Motorman, Captain
Jinks, the Doctor, Indiscretion, The
Soul Master, and The More Excellent
Way — a considerable range of char-
acterizations, running from the Frank
Daniels comedies to the heights of
serious drama, but she has acquitted
herself creditably in comedy and
a devotee of the
dance, as many
prizes will prove.
drama alike. Is fond of riding, ten-
nis, motoring and swimming and is
7 X/jMa***"-*--* $Cua*+*^>
EARLE, Edward. Born in Toronto, Canada. Is not a
six-footer by a scant half inch and weighs 160 pounds. Fair
complexion, light brown hair, and blue eyes. Is at present
connected with the Frohman Amusement Co., but has also
played with Metro, Famous Players
and was two and one half years with
Edison. On the stage he has played
in many notable productions includ-
ing engagements with De Wolf Hop-
per in The Matinee Idol; Marie Ca-
hill in The Boys and Betty; The
Quaker Girl, and with Henrietta
Crosman in Sweet Kitty Bellairs.
He made his picture debut in 1914 in
The Unopened Letter, and has played
Ranson in Ranson's Folly and in The
Innocence of Ruth, The Land of Ad-
venture, The Light of Happiness and
The Gates of Eden. His present en-
gagement with the Frohman forces
is to appear
with H. B. War-
ner in God's
Man.
«C
1930
THE MOVING PICTURE WORLD
March 24, 191?
Arbuckle Finishes Transcontinental Trip ■ ■ ■ ® ■
Comedian Eats and Wades His Way Across
Stormbound Country — Many Recep-
tions by Exhibitors
AFTER a strenuous fourteen-day trip across the continent,
Roscoe "Fatty" Arbuckle arrived in New York on the
afternoon of March 7. The big comedian, who is to
appear shortly on the Paramount program, had been the
recipient of a large amount of attention throughout the jour-
ney. In the party, which left Los Angeles in a private car,
were Mrs. Arbuckle (Minta Durfee), Adolph Zukor, presi-
dent of the Famous Players-Lasky; Lou Anger, William
Winter Jefferson, Herbert Warren, Mr. and Mrs. H. D.
MacLean, Frank D. Williams, cameraman, and James J.
Tynan.
The travelers were hardly out of California before they
ran into snowdrifts. At Milford, Utah, the train was stalled
and a visit was made to the local opera house, where Mr.
Arbuckle held a reception. Short stops were made at Salt
Lake and Denver. In Kansas City, Chicago, Cincinnati,
Pittsburg, Washington, Philadelphia, Buffalo and Boston
there were banquets and big doings.
To meet Mr. Arbuckle on his arrival in New York were
many film men who had been marshaled by William L.
Sherry, the Paramount distributor for New York. Among
these were Mr. Zukor, Jesse Lasky, Hiram Abrams, Walter
E. Green, Marcus Loew, Joseph Schenck, Benjamin P.
Schulberg and Carl Pierce. Motion pictures were taken of
the comedian and his friends, following which Mr. Arbuckle
was driven to his hotel for a good rest after a busy fort-
night.
Philadelphia Not Slow, Big Fellow Learns.
Paramount Pictures owned Philadelphia Saturday, March
3, and promptly turned it over to its guest, Roscoe Arbuckle,
who reached there on that date in the course of his coast
to coast pilgrimage. The portly one spent a strenuous day,
and if he ever cherished a delusion that Philadelphia is slow
he knows better now. He reached the city about 10 A. M.
and found a large and enthusiastic reception committee and
a band to meet him. The party, which was transported, in
twenty-five automobiles, proceeded to Independence Hall,
where Mr. Arbuckle placed a huge wreath on the Liberty
Bell. Oscar Morgan, the local publicity man, had done his
part well and the streets on the line of march were lined with
admirers of the film star. Excellent police protection was
given the party at the hall and a detail of mounted police
formed a part of the procession. After the placing of the
wreath had been duly attended to and the event recorded
by the cameramen, Mr. Arbuckle turned band master for a
few moments and led the band through the measures of
"America."
The return was made to the Paramount offices, and here
"Fatty" held an informal reception. Later William E.
Smith, president of the Famous Players Exchange, enter-
tained Mr. Arbuckle and his party, which consisted of Mr.
and Mrs. Arbuckle, Mr. and Mrs. H. D. McLean, Adolph
Zukor, James Steel, James J. Jefferson, Herbert Warren,
Frank Williams, Lou Anger and J. J. Tynan, at luncheon at
the Bellevue-Stratford and afterward at a theater party.
The crowning event of the day was a banquet, for which
ISO covers were laid, at the Bellevue-Stratford Hotel. Ta-
bles were arranged in the form of a huge "A" in honor of
Mr. Arbuckle. Men prominent in motion picture affairs, city
and state officials and representatives of the daily press and
the trade papers were among the guests. The speakers of
the evening were Stanley V. Mastbaum, who also acted as
toastmaster; William E. Smith, President of the Famous
Players Exchange, who gave the dinner; Mr. Arbuckle,
Adolph Zukor, Jesse Lasky, James Steele, Joseph J.
McCready, president of the Stanley Exhibitors' Association;
Hiram Abrams, president of Paramount; Lou Anger and
Siegmund Lubin. One of the surprises of the evening was
the presentation of a huge pie, some five feet square, to Mr.
Arbuckle.
Those who attended the dinner were:
Donald B. Allen, W. L. Allen, George Ames, Ray Anderson, Lou Anger,
P. V. Armato, Jules E. Aronson, Richard J. Bemlsh, Irving Berlin, Georgf
L. Bittenbender, J. Louis, Breitinger, James Brennan, W. H. Brooks, Vlt<
M. Baldi, Wm. W. Bethell, C. H. Bonte, Morris Boney, Oscar P. Bower,
A. R. Boyd, Henry Brock, Albert E. Brown, Francis Shunk Brown, E. D.
Brown, Prank W. Buhler. H. H. Buxbaum, J. W. Camac, H. L. Campbell,
V. R. Carrick. Jules Catsiff, John D. Clark, William J. Clark, H. B. Cohen,
Clement H. Congdon, John H. Cook, William Connor, Bovd Cunningham,
Harvey Day, Jack Delmar, George F. Dembow. Herman L. Dleck. Bush-
nell Dimond, William P. Donnelly, Herbert Efflnger, Abe L. Einstein,
Harry Ertle, John S. Evans, M. Eugene Felt, Fred. Dooner Felt, A. D.
Ferris, Nathan D. B. Fish, Harrington Fitzgerald. Earle M. Forte.
David Fuhrman, Jacob Ginsburg, Herbert G. Given C. H. Goodwin, Abe
Greenberg, Albert Greenfield, M. Greenwald, E. J. Goldman, William C.
Haslett, W. J. Heenan, J. E. Hennessey, Wm. Herchenrider, C. G. Hexter,
J. R. Hoffman, Robert Hutchinson, Elwood R. Jacobus, Claude S. Jarvls,
William Jefferson, William Katz, Al Kaufman, Jesse L. Laskv, Robert
W. Kincaid, George Kline. Harry Knapp, Joseph L. Kun, Wm. H. Leslie,
Sigmund Lubin, R. Lynch, Kenneth MacGowan, Sidney Marcus, Jacob
Marcus, Stanley V. Mastbaum. Joseph Mastbaum, Jules Mastbaum. Jay
Banquet to "Fatty" Arbuckle at Bellvue Stratford, Philadelphia, March 3, 1917.
March 24, 1917
THE MOVING PICTURE WORLD
1931
Mastbaum, George W. Metzel, Max Milder, William W. Miller, Oscar A.
Morgan, G. F. Morris, Lieut. Hurry L. Myers, Capt. Ltavid McGoach, Joseph
M. ivicCreauy, Charles A. McCuliougti, H. B. McLean.
M. J. iNurtou, Alvin K. Fiougn, Dr. J. B Potsdarner, Julius Proehl,
Harold Quicksall, Btn K. Raleigh, W. B. Rettig, Heury Starr .Richardson,
Junus Kouiuson, Harold Rodner, Milton Kooasuer, Je^se Jay scuamuerg,
Joseph Sehenck, Harry Schwalbe, Charles Segall, Lewis J. Selznick, W.
Shugarth, Cnarles K. Smith, Jr., jonn Smun, William L. bmith, K.
Warren Smun, Allen G. Snyder, J. S. Solomon, Sr., Maurice J. Speiser,
Columbus Stamper, M. Stietel, Walter stumphg, Adam Suelke, K.
Suelke, Lewis M. Swaab, J. S. Thomas, B. V. iickner, James Tirrell,
J. J. Tynan, A. V. Van Dyke, Frank R. Van Houten, William Voltz,
Charles J!'. Wagner, Herbert Warrtu, Frederick Whitney, F. P. Whitney,
Frank Wiener, Frank Williams, Morris VVolt, M. Ziueman, L. Zisak,
Adoiph Zukor.
Comedian Meets Prominent Bostonians.
In Boston Mr. Arbuckle was tendered an informal banquet
in the grillroom of the Copley .Plaza Hotel by Famous Play-
ers Film Company of New England, Tuesday evening, March
b. Over three hundred Boston and New England exhibitors
and him men were present. The festivities started a little
late due to the delay of "Fatty's" train, which had been
stormbound, but this did not lessen the enthusiasm of the
assemDled guests. Toastmaster Levins was kept busy during
the entire evening.
Everybody who was anybody in the Paramount Film Cor-
poration was present. Among the invited guests were Harry
Atwell, the Attorney General of Massachusetts; Charles H.
Wright from Pittsheld, member of the Governors' Council;
Henry G. Wells, president of the Massachusetts Senate;
Edward Slattery, secretary to Mayor Curley of Boston; John
H. Casey, the censor of Boston, and Marcus Loew of the
Loew Amusement Circuit.
Prominent among those seated at the head table besides
President Abrams were Adoiph Zukor, Jesse Lasky, Harry
Asher, Emil Ludwick and Lou Engle, Mr. Arbuckle's per-
sonal representative, and last but not least was the honored
guest of the evening, who was accompanied by his wife and
her sister.
After many of the speakers were introduced, Sam Gold-
stein of Springfield presented to Harry Asher, the New Eng-
land Famous Player manager, a platinum watch, a gift from
the exhibitors of New England. Another watch was pre-
sented to Ed Barry, the booker of the Boston office, this gift
again coming from the New England Exhibitors.
Marcus Loew announced he would book all of the Arbuckle
pictures for his Boston and New England theaters. Adoiph
Zukor in his speech explained the Paramount policy and
accentuated the fact that this company was making pictures
at which no one could take offence. Jesse Lasky talked of
the producing of Paramount pictures and stated that he had
two schools where writers tor the screen were trained in
this form of writing. President Abrams complimented At-
torney-General Atwell for his stand regarding censorship,
Mr. Atwell stating that censorship should not apply to the
pictures unkss it applied also to the public press. "Fatty"
Arbuckle finished the evening with a funny speech that called
for many rounds of applause. Between courses vaudeville
acts from Keith's and the Loew circuit were given, being
accompanied by a ten-piece orchestra, which furnished music
the entire evening.
W. A. BRADY ATTENDS INAUGURATION.
William A. Brady, director general of the World Film Cor-
poration, was one of the guests at the inauguration cere-
monies in Washington, the object of his visit having been two-
fold. In the first place, Mr. Brady is a personal friend of Mr.
Wilson's, and has been one of his most consistent and influ-
ential supporters from the moment he began to be talked of as
a presidential possibility. Mr. Brady took with him to Wash-
ington five of the World corporation's most expert camera-
men, and under his personal direction they assembled what is
without doubt the most complete of all photographic records
of the impressive occasion.
"It occurred to me," he said, in referring to the object of
this action, "that at a time like the present there must be a
tremendous interest — far greater than ever before — in the
seating of the chief executive of the United Stats of Amer-
ica, and this, of course, extends far beyond the thousands
who found it possible to be in the capital personally.
"Of the millions of citizens who must gain their knowledge
of the proceedings at second hand through the newspapers,
there surely is an immense percentage to whom an inti-
mate pictorial reproduction of the inauguration will be
of the most intense interest.
"These in large measure would doubtless be drawn to see
our Washington photographs merely as a series of illustra-
tions, but I aim to give them a greater value to the
public by employing them as the background of one of our
strong dramatic plays of the moment, the story of which is
laid in Washington."
CI.
improbable that it will be screened untl after the
war.
"A Daughter of the Gods" begins its fourth week at the
Hippodrome, Sydney, today.
* * *
An important decision was made at the last meeting of the
Federated Showmen's Association. Some time ago the asso-
ciation passed a resolution that the system of playing special
pictures on a percentage basis should be done away with. It
was thought at the time that the matter was unfair for the
exhibitor who existed on program pictures year in and year
out, without making any great profits, who had to give away
most of the takings to an outsider when he ran an excep-
tionally good drawing card. It has been found, however, that
the new order of things did not run too well, and so the orig-
inal motion was rescinded and another put in its place.
The new rule allows showmen to play on percentage, but
insists that the working expenses shall be deducted first of
all. This means that the showman can split up his net profits
instead of his gross takings, as heretofore.
* * *
S. Cook, one of Australia's pioneer showmen, has opened
a new theater in Clayfield, Queensland, in spite of the fact that
the council refuses to give him a license. Mr. Cook has
opened in spite of them, and no doubt an opinion will be
given by our courts as to whether a council has the right
to refuse a license if the place is built according to its by-
laws.
Four hundred thousand pounds (two million dollars) is the
sum that certain American photoplay producers are prepared
to spend in Sydney annually, provided they can obtain cer-
tain minor concessions, and can steer clear of labor troubles,
according to the statement made by Alec Lorimore, repre-
senting Paramount and Artcraft, who is at present in this city.
Mr. Lorimore arrived here by the last American boat, being
sent to look over the Australian field and report on conditions
in this country. Under the auspices of the Australian branch,
Lorimore will make a complete survey of Australia, New
Zealand, and Tasmania, meeting as many exhibitors as possi-
ble, and carrying to them the personal greetings of the com-
pany he represents. THOS. S. IMRIE.
Sydney, N. S. W. Australia, January 10, 1917.
T. & D. THEATERS CREATE NEW DEPARTMENT
Compelled by the tremendous increase of business in the
string of Turner and Dahnken circuit of theaters in Califor-
nia, the largest chain of theaters on the Pacific Coast have ap-
pointed William H. Joblemann publicity director. The chain
of theaters comprise the T. & D. Tivoli Opera House, of San
Francisco; the New T. & D. Theater, of Oakland, Cal.; The
T. & D. Richmond Theater, of Richmond, Cal.; the T. & D.
Theater, of San Jose, Cal.; the T. & D. Theater, of Sacra-
mento, Cal.; the T. & D. Theater, of Berkley, Cal.; the T. &
D. Theater, of Watsonville, Cal.; the T. & D. Oakland Photo
Theater, of Oakland, Cal.; the T. & D. Theater, of Reno,
Nev.; the T. & D. Theater, of Stockton, Cal, and the T. & D.
Theater, of Portland, Ore.
The department of publicity for this string of theaters was
recently established, and Mr. Joblemann, who had done sim-
ilar work for one of the theaters, was placed in charge of the
whole circuit.
NEWSPAPER EDITOR JOINS PARAMOUNT.
E. T. Crozier, formerly the Assistant City Editor of the
Kansas City Star, of Kansas City, Mo, has been appointed
assistant director of publicity and theatre doctor of Para-
mount's Kansas City Exchange. Mr. Crozier will assist L. D.
Balsley, the present director, who has been inaugurating a
large number of plans for the assisting of exhibitors in his
district to "put-across" his show in a bigger manner than
ever before. Special attention will be given by this new
department to exhibitors' aids that have been distributed free
to exhibitors by Paramount.
1932
THE MOVING PICTURE WORLD
March 24, 1917
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WRITE US EARLY AND OFTEN
THE MOVING PICTURE WORLD carries the
most complete record of Exhibitors' News. This
department aims at being the fullest and fairest
chronicle of all the important doings in the ranks of
organized exhibitors. To keep the department as com-
plete and as useful as it is now we request the secre-
taries of all organizations to favor us with reports of "
all the news. Coming events in the ranks of the or-
ganized exhibitors are best advertised in this depart-
ment of the Moving Picture World.
EXHIBITORS' LEAGUE ORGANIZER.
In answer to recent inquiries in regard to the Exhibitors'
League Organizations and for the information of exhibitors
in any of the States, readers will kindly note that Fred J.
Herrington is National Organizer for the Motion Picture
Exhibitors' League of America. All correspondence on the
subject may be addressed to him at 402 Knox avenue, Pitts-
burgh, Pa.
New Officers of Chicago Local Installed
All Forms of Film Censorship Denounced as Unconstitu-
tional— Illinois Convention to Be Held in
Chicago, April 6.
THE installation of the officers of the exhibitors' Chicago
local who were elected at the election on Feb. 7 took
place at the headquarters of the organization in the
A^asonic Temple Friday, March 2. Outgoing President Henry
occupied the chair.
Following the reading of the minutes Secretary Smith
made a statement of the financial standing of the local.
Louis H. Frank then gained the floor and asked President
Henry whether he was to infer from the minutes just read
that they were to be considered as an auditing report of the
books of the local organization called for in a resolution,
about four months ago, offered by Pete J. Schaefer.
Mr. Henry replied, as did also Secretary Smith, that the
minutes were not to be taken as an auditing report of the
books, owing to the fact that an auditing committee had been
appointed through Mr. Schaefer's resolution for that pur-
pose at the time, and that no other committee could under-
take the work. The committee appointed by Mr. Schaefer
included George Henry, Nathan Ascher, Alfred Hamburger,
F. H. Franke and Pete J. Schaefer.
Mr. Frank then advocated that before the installation of
the new officers the outgoing officers should receive a clean
bill, and that this could not be done unless the auditing
committee appointed for the purpose had rendered its report,
which should be read before the meeting.
A motion was then made to suspend the rules so that
the immediate installation of officers could take place, with-
out waiting for the auditing report. It was held that a mo-
tion of this kind is always in order. The motion was carried
and the installation of the new officers was made by President
Henry.
The attendance of members in good standing was pro-
nounced the largest in the history of the organization, with
the exception of the attendance at the election on Feb. 7.
President Hopp expressed himself as being highly pleased
with the harmony that prevailed during the meeting, which
shows that the Chicago organization can have its family
spats, yet still remain united.
The next order of the day was the appointment of commit-
tees by the new president. These committees are nine in
number, and cover political action, deposits on films, neigh-
borhood alliance for the controlling of business and regulat-
ing it, the increase of membership, entertainment, insurance,
operators, league headquarters and auditing.
Following are the members of the various committees:
Political Action — Fred W. Schaefer, William E. Heaney,
Paul Sittner, Harry C. Miller, D. L. Schwartz, Sam Katz,
Julius Alcock, Adolph Powell and Walter Johnson.
Deposits on Films — Joseph Trinz, W. E. Burford, George
Moore, Andrew Karzas, I. E. Berkson, Sam Gold and Charles
Schaefer.
Neighborhood Alliance for the Controlling of Business and
Regulating It — Nathan Ascher, Sam Levin (Orchard theater),
Mrs. M. McFadden, Charles Abrams, Harry Lubliner, Jacob
Cooper, W. H. Bell, P. S. Seelig, Rudolph Von Meeteren,
H. L. Gumbiner, A. W. Wesolow, V. T. Lynch, Arthur Op-
penheimer and A. L. Christie.
Increase of Membership — Louis Zahler, George V. Booth,
John Bobeng, Harry Goldson, Max Jesselson, Harold Hill,
FVL. Dittmar and Charles O'Connor.
Entertainment — J. G. Haag, Fred Hartmann, Abe Balaban,
Henry E. Newell, Joseph Pilgrim, E. B. Rose and Con Foster.
Insurance — F. H. Franke.
Operators — The entire executive committee of the Chicago
local.
On League Headquarters — Joseph Hopp, president; Wil-
liam J. Sweeney, treasurer, and Sidney Smith, secretary.
Auditing — Charles Stuart, A. C. Krebs and Miss Anna Kes-
ner.
The auditing committee was instructed to examine the
books every three months and make a report.
The proposed state censorship bill which was introduced
in the Legislature at Springfield on February 28 by Represen-
tative Guy Guernsey was discussed by some of the promfnent
exhibitors present. After the talk had been continued for
some time President Hopp declared that, in his opinion, the
passage of a state censorship bill would not do away with the
Chicago censor board, and drew attention to the evil of
having a multiplicity of censorship boards throughout the
state. The discussion was concluded by the unanimous dec-
laration of all present (which was announced by the chair)
that the exhibitors of Chicago and of the state of Illinois
were emphatically against all forms of censorship for motion
pictures as being unconstitutional, and depriving the motion
picture of its just rights as a potent power of expression.
There were also present at the meeting G. M. Luttrell, of
Jacksonville, president of the Illinois state league, and W. W.
Watts, Springfield, treasurer. At the close of the meeting the
executive committee of the state branch and the executive
committee of the local branch held a consultation and decided
to hold the next state convention in Chicago at the Masonic
Temple, immediately following the meeting of the Chicago
local on April 6.
Legislative Fund
New York State Exhibitors Asked to Contribute in Letter
From Committee of State Branch of Exhibitors' League.
CONTRIBUTIONS to the fund with which to carry on
the active campaign to obtain legislation favorable to
exhibitors in New York state are earnestly solicited in
a letter sent to every exhibitor in the state by the Legisla-
tive Committee of the New York State Branch of the Exhib-
itors' League. The letter, whose message should be brought
forcefully home to every exhibitor with immediate result,
follows:
"Are you aware that bills are in the Senate and Assem-
bly at Albany affecting vital interests of all exhibitors?
You may be closed on Sunday and taxed. This con-
fronts you. What are you going to do about it?
"At the Albany Convention, in January, leading exhibi-
tors of the State of New York passed a resolution assess-
ing each theater $10 as dues to aid our Legislation Com-
mittee and for a fund, so that we could go into the differ-
ent localities and. with your help, and the help of voters
in favor of Motion Pictures, call upon respective Sena-
tors and Assemblymen to get their aid to pass bills favor-
March 24, 1917
THE MOVING PICTURE WORLD
1933
able to us. There is also a fund of three cents on each
seat to pay for legal talent to fight the Bender Case,
which comes up in the Court of Appeals, March 7, and
from every indication, if the decision goes against us, we
will be closed up.
"A Local Option Bill, excluding New York City and
Buffalo, was introduced, giving Local Option to smaller
towns. Petty graft in many localities would prevail,
where to-day pictures on Sunday "are showing would
in that event be closed. We are absolutely for open
Sunday and want every exhibitor in the State to enjoy
this. Our own bill was therefore introduced. How can
we pass this if you don't help finance the expenses
needed for propaganda to get this Blue Law changed?
"What does $10 or $50 mean to you, against being
closed up fifty-two of the best days in the year, and also
taxing your daily receipts for 365 days each year? Can
you hesitate under the circumstances? You don't know
how serious this is, but we who have the interest of the
exhibitors at large feel the necessity for quick action,
and implore you for your own sake to sit right down now
and mail us check for $10 or as much more as you think
you can afford to contribute for the purpose as stated
above. Make all checks payable to the treasurer of
the Motion Picture Exhibitors' League."
Satisfaction was expressed on all sides at the general pro-
gress made by the association since its recent reorganization
into a real Province-wide body.
Maryland League Ball a Certainty
All Arrangements Made for the Event Which Is to Be Held
April 28.
SINCE Thursday, March 1, when a special meeting of the
officers and directors of the Maryland Exhibitors'
League was held, things have been humming toward the
completion of plans for the "Dance of the Motion Picture
Stars," which is now an assured thing, the date of which has
been set for Saturday night, April 28. Over $500 has al-
ready been subscribed for the initial expenses and the tickets
will be 50 cents. The Lyric has been selected as the most
suitable place to hold the affair.
No effort is being spared to make this event one of the
most elaborate and entertaining affairs ever held in this city.
One of the unique things about it is that the league will have
the public select by vote the stars they wish to be present.
A slide has been prepared which reads "Who do you want to
meet at the 'Dance of the Motion Picture Stars?' Write the
manager of this theater." This slide will be run by many
theaters throughout the city.
The members of the league are anxious that the holding of
the dance may become an annual custom, as it is in many
cities. The following members of committees have been
named: General Ball Committee, Frederick Clement Weber,
chairman; J. Louis Rome, secretary; Finance, Frank Hornig,
Louis Schlichter and L. A. DeHoff; Hall, Louis Schlichter;
Publicity, L. A. DeHoff; program, G. Horton Gaffney, Joseph
Brodie, vice-chairman; Reception, J. Louis Rome; Hotel, E.
B. McCurdy; Players, F. C. Weber. It is understood that
the players invited will lead the grand march. After this is
over a chance will be given all to meet personally the screen
stars, and general dancing will follow.
Toronto Exhibitors Meet
Question of Annual Dues and Other Matters of Importance
Disposed of.
A BIG executive meeting of the Ontario Motion Picture
Protective Association was held in the association head-
quarters, Mary Pickford theater, Queen and Spadina
avenues, Toronto, on Tuesday, February 28, when several
matters of prime importance were discussed. The execu-
tive committee reached a unanimous decision with regard
to the annual membership fees. It was decided to charge
the Toronto members of the association $10 per year and
the outside exhibitors $6 per year, as it was felt that the
Toronto picture men would receive more direct benefit from
the organization than those of outside centers where the
effects of some issues are not felt at all.
The association's executive committee also decided to meet
the Toronto Exchange Managers' Club to take up the matter
of the advance deposit system which is used by only one
Canadian booking company handling a well-known line of
features. The exhibitors claim that this system works a
severe hardship on them and that they have a real grievance
in the matter. The subject, of course, has nothing to do
with the present cash system of all Toronto exchanges which
has proved acceptable to all parties concerned.
The representation at the meeting was very large, includ-
ing the Toronto officers and Mr. Burnside of Collingwood,
Mr. Roenick of Lindsay, P. J. Nolan of Ottawa, H. Guest of
Hamilton and other outside officials.
NORTHWEST EXHIBITORS' CORPORATION
GROWING.
Slowly but surely exhibitors of the Northwest are com-
ing into the fold of the Motion Picture Exhibitors' Corpora-
tion of the Northwest and the outlook for the biggest gath-
ering of exhibitors on record May 1, 2 and 3, seems bright.
Secretary Hitchcock has begun a new drive to secure addi-
tional members before convention time and efforts are also
being made to raise funds to assist in making the convention
a "record breaker." A midnight show will be given at the
Pantages theatre here March 27 for the benefit of the cor-
poration's convention fund and local theatres have promised
to donate vaudeville acts and films to make the bill woith
every cent of the fifty to be charged for the entertainment.
At the last meeting of the corporation on Feb. 27, several
bills were voted paid, D. G. Rodgers' amendment to the con-
stitution was carried by vote and plans for the forthcoming
gathering of exhibitors discussed at length.
Secretary Hitchcock was instructed to thank the city coun-
cil for revoking the license of the Alhambra theatre which
refused to stop displaying risque pictures and the secretary
was also given authority to select new headquarters for the
organization. It was also suggested at the meeting that
members of the body appear before the film review board in
the near future.
At Leading Picture Theaters
Programs for the Week of March 11 at New York's Best
Motion Picture Houses.
"Sapho" at the Strand.
tf O APHO," an adaptation of Alphonse Daudet's immortal
^^ story, in which Pauline Frederick played the title
^"^ role before the camera, was the leading attraction
at the Strand the week of March 11. The part is one of
Miss Frederick's notable screen achievements, and she has
been surrounded by an excellent cast, including Frank Losee,
John Sainpolis, Pedro de Cordoba and Thomas Meighan. A
great deal of humor has been introduced to lighten the
extreme dramatic parts of the picture. The third edition of
the wonderful "Prizma" pictures in natural colors contained
some beautiful and interesting views of the Grand Canyon.
French war pictures taken on the Western front were also
shown. These pictures were obtained by Manager Edel
through arrangements with M. Jean Janvier, special represen-
tative of the French Government. Raymond L. Ditmars,
curator of the N. Y. Zoological Society, presented a real
monkey comedy which he has entitled "Orangon as Plumber."
The Strand Topical Review showed American and European
news pictures.
The soloists were Nadine Legot, Knud Dalgaard, Emerson
Williams, Arthur Depew and Ralph Brigham.
Sarah Bernhardt at the Rialto,
Mme. Sarah Bernhardt's appearance in "Mothers of France"
at The Rialto was a noteworthy event. The timeliness of
its message from the mothers of France to the mothers of
America, the fact that it was written for Bernhardt by Jean
Richopin, and the further fact that the French Government
retains an interest in it, are points which serve to set this
picture apart from the average film production. Added in-
terest was lent to the occasion by Mr. Rothapfel's arrange-
ment with Jesse L. Lasky, whereby excerpts from Geraldine
Farrar's portrayal of "Joan of Arc" were superimposed on
the Bernhardt picture by the double projection system.
Rex Beach, Dr. Salisbury and their party of scientists ap-
peared in the second installment of their experiences on the
Spanish Main. Harold Lloyd in "Lonesome Luke's Lively
Life," and the topical-digest were also on the program.
M. De Frere and Mme. Jean Manbourg were the soloists.
"The Barrier" at the Broadway.
The Rex Beach picture, "The Barrier," is in the last weefc
of its run at the Broadway theater. It will be followed by
Florence Bird in "The Eternal Sin."
MARGUERITE CLARK TO STAR IN MARY ROBERTS
RINEHART CHARACTER.
Another distinguished American writer was added to the
list of those who have contributed to the motion picture
screen when arrangements were completed by which Mar-
guerite Clark is to be starred by the Famous Players Film
Company in an adaptation of the celebrated "Sub-Debutante"
stories written by Mary Roberts Rinehart and now current in
the Saturday Evening Post. Mrs. Rinehart is one of the
few successful American authors who has thus far refused
to permit any of her works to appear on the screen.
1934
THE MOVING PICTURE WORLD
March 24, 1917
Indiana May Have Sunday Pictures
Legislature Passes and Governor Goodrich Signs a Bill
Legalizing Sucn Exhibitions — .Limited Gensorsmp and a
License Tax Goes Witn It — Effective Immediately.
THE McLray bill legalizing the operation of motion pic-
ture shows on bunday was passed by both houses of the
Indiana legislature during tne closing hours of the 1917
session and was signed by Governor Goodrich on Thursday,
March 8.
Altnough the Sunday motion picture shows would be legal-
ized throughout the state, this leature remaining intact, pro-
visions have been added to the bill which are said to make
it more acceptable to the forces that looked on it with suspi-
cion.
1 he chief change is the one providing for a commission
to regulate the snowing oi pictures. The motion picture men
fougnt the censorship idea from the beginning oi the legis-
lative session and succeeded in killing three bills designed to
create sucn a commission. Io obtain the Sunday law, how-
ever, they were forced to accept a censorship commission.
The bill as finally passed provides tor a commission of
three members, not more than two of the same political party,
to be appointed by the governor and each to receive a salary
of $1,UUU a year, it provides that an orhce at Indianapolis be
furnisned lor the commission, and that it meet as often as
the duties imposed require. Authority was also given the
commission to appoint a secretary at a salary of $9u0 a year.
The members ol the commission are to have power to in-
vestigate either on their own motion or on complaint, any
picture shown in any theater to the end that no immoral or
indecent pictures be shown at any of the theaters. They
were also to have power, on rinding pictures regarded by
them as immoral or improper, to revoke the license of the
owner of the theater showing them. It was provided that a
hue of §Z5 a day be the penalty for each day of operation of
a theater without a license.
The bill was amenued to provide that a theater showing
pictures in cities of the first class pay an annual license lee
ot ^i; in cities of the second class, $z0; in cities of the third
class, $15; in cities of the fourth class, $10, and in cities of the
tilth cfass, including towns or townships, $5. The bill as
amended provided mat a moving picture commission collect
the hcense fees and that the money be paid to the state treas-
ury as a lund out of which to pay the expenses of the com-
mission, and the unexpected balance to revert back to the
general fund.
'ihere are more than 600 exhibitors in the state of Indiana
and it is estimated that the receipts will more than pay the
expense of the commission.
May Tax Film Distributors
Wheeler Committee Said to Favor Such Plan — No Tax on
Theaters.
MOTION picture exhibitors are not to be taxed under
the provisions of a report which the Wheeler Investi-
gating Committee will make to the New York Legis-
lature at Albany on or about March IS. The committee has
come to an understanding on that point. Producers will also
be exempt from any taxation. A tax, however, will be recom-
mended on distributors on so much a foot of positive film.
Just how great a tax that will be is still to be decided.
When the report is handed up in both houses, there will be
no mention of the committee's attitude on Sunday pictures.
Some regulative measures, however, will be suggested along
the lines of censorship, but these will be solely to secure the
elimination of pictures that may border on the indecent or
suggestive.
So far as any general censorship measure, Assemblyman
Wheeler, father of a similar measure a year ago, is now
against such legislation, being of the belief that the motion
picture business has made so great an advance in the last
twelve months that there is absolutely no need of any re-
striction, such as would seriously harass and delay rather
than promote and encourage the industry.
Assemblyman Wheeler takes the stand that the producers
themselves, feeling the pulse of the amusement loving pub-
lic, fully recognize that the present day demand is for the
finest of pictures and that they themselves are fully capable
of handling matters in a way that would simply make cen-
sorship an expense to the taxpayers of the State and an en-
tirely unnecessary burden to the producers themselves.
The committee will hold no further hearings despite the
fact that it was the original intention of having meetings in
Buffalo, Rochester and Syracuse, following New York City.
The committee has been able, however, to gather consider-
able information on up-State conditions and this reason is
given for a discontinuance of hearings.
On account ol the illness of Senator Hinman's son, re-
quiring the presence of the committee's counsel in Bing-
hainion, no executive meetings were held this week.
"When we make our report to the legislature on March
15, we will recommend the taxation of the distributor or the
middleman," said Assemblyman Wheeler. '"The exhibitor
will not be taxed. .Neither will the producer. We believe
that the distributor should pay a tax hgured on the footage
of positive him.
"We will have nothing to suggest or recommend on the
Sunday movie proposition. As tor the censorship of film, it
is quite positive that tiiere may be some regulative measure
recommended, but it will be such as will meet with the ap-
proval ot ninety-nine out of every one hundred men in the
business, ihe hearings have convinced me that the repre-
sentative men in the business are with the committee in this
respect.
"it is positive that we will make no recommendations, such
as will serve to harass the industry. 1 am frank in saying
that the censorship bill of mine ot a year ago would in no
way tit into methods of today.
"Whether the Coltey bill, which puts a tax on all forms of
amusements, will be pushed or allowed to die in committee,
following the report of the Wheeler committee, still re-
mains a question, although there now seems to be a prevail-
ing sentiment toward the adoption of the Wheeler report as
being the better one, representing as it does an exhaustive
study in the details of the motion picture business at a con-
siderable expense to the state." G. L. GRANT.
J axon Film Corporation Enters Field
To D.sUibute Features on Open Market — "Strife," First
Production, Starring George Lauuere, Ready for Release.
THE J axon Film Corporation, a new company, will dis-
tribute its productions through the independent ex-
changes, according to an announcement given out by
the company at its i\ew i'ork omces in the Candler Building.
The first production is a hve-reel picture starring George
LeGuere. The picture which is to be released under the terse
tuie ot "Striie, was produced at the J axon studios in Flor-
ida, under the direction ot Lambert Hillyer. bupporting
George LeGuere in the production is a cast of weil-known
players that includes Jean bluart, Herbert Bostwick, Dean
Raymond, Martna Burhngham, Altred bwenson, Malachi
Keiley, Katharine Patch and i'rank Andrews.
bpeakmg of the entrance of the Jaxon Film Corporation
into the him industry, one of the ollicials of the company
made the following statement:
"ihe only new thing about our company is the name. Our
organization is composed entirely of experienced people,
each one a specialist in his or her particular branch of the
business. We have systematized every branch of the produc-
tion of pictures in our studios so far as it is possible to sys-
tematize artistic endeavor, and we believe that we obtain
the maximum of result with the minimum of effort.
"It will be the policy of our company to take the greatest
care in the selection of stories. Popular players, whose
names mean something at the box office, will be featured in
Jaxon Films, which will be distributed on the open market,
through the medium of independent exchanges.
"It is possible the Jaxon Film Corporation will have a
further -statement to make to the industry in the near future
with regard to short-length subjects."
KUTLER TO EDIT APOLLO SCENARIOS.
Benjamin S. Kutler has been engaged by Harry Raver,
president of Apollo Pictures, Inc., as scenario editor for that
company, which releases its productions on the Art Dramas
program. Mr. Kutler is a photoplaywright of many years'
standing, and has adapted for the screen many original
stories and plays from the legitimate stage. He is also the
author of a number of original scenarios, which have been
produced by various manufacturers.
RUBE MILLER TO DIRECT VOGUE.
Rube Miller and Paddy McQuire, two absentees from the
Vogue-Mutual studios the past few weeks, have returned.
Mr. Miller will hereafter confine his efforts to directing com-
edies, and will not play in them himself. He insists that he
can turn out a much better grade of picture when he doesn't
have to worry about his own acting as well as that of the
rest of the company. It was Mr. McQuire's first visit to the
studio since he was hurt during the filming of a comedy some
five weeks ago.
March 24, 1917
THE MOVING PICTURE WORLD
1935
Kansas City*ScreenjClub Ball
Big Function a Success — Presence of Favorite Players
Draws Record Crowd.
THE screen ball of Kansas City, planned and managed
by the Kansas City Screen Club, proved again that the
public is intensely interested in moving pictures, and
wants to get into closer touch with the industry. It proved,
too, that it is keen on seeing screen stars, and wants to get
as close to them as possible.
The ball had been widely exploited, chiefly through the ex-
hibitors of Kansas City and the neighboring towns. The
newspapers gave liberal notices also. The whole country
knew that something big was coming off at Convention Hall
the night of March 6. And it was big. The floor had been
cleared, and a stage erected in the middle thereof, on which
the two bands were placed, and where a vaudeville perform-
ance was given to open the entertainment. Following the
program, the moving picture stars were introduced. Among
them were Rose Tapley, Mary Miles Minter, Nell Craig,
Vivian Rich, Richard C. Travers, Mr. and Mrs. Bryant Wash-
burn and Crane Wilbur. They also took part in the grand
march, and danced with their friends, new or old.
Many contests had been arranged to increase interest, chief
of which was that for the "most beautiful girl," the winner
being crowned queen of the ball, and given a ticket to Uni-
versal City, where Carl Laemmle had promised a tryout.
This contest was won by Miss Ivy Fuller, of Manhattan,
Kansas.
An impersonation contest had two features, prizes being
given for the best impersonation of a woman actor, and also
for the best impersonation of a man well-known on the
screen.
That the ball was a success is putting it mildly. It was a
triumphant success. There were 6,000 people in the bal-
conies and galleries, looking on. And there were probably
4,000 who occupied boxes and 2,000 spent their entire evening
on the floor.
The celebration — for it was in fact a "Screen Day" for
Kansas City — started in the morning, when the streets were
rilled with people, and the boys and girls, men and women,
who were entering the various contests, appeared. A parade
was held about noon, in which the floats entered by the
exchanges were marks set for such things that would be hard
for anybody else to reach. Many exchanges had gone to
large expense for these floats. Dozens of Kansas City ex-
hibitors also had floats. There were automobiles filled with
girls who had entered the beauty contest, and many ma-
chines with exchange men and exhibitors. The police and
fire departments were well represented. The comic feature
of the parade was supplied by boys and girls who imper-
sonated comedians of the moving picture. D. O. Reese, as-
sistant manager of the Universal at Kansas City, was grand
marshal of the parade.
Exhibitors and moving picture patrons, as well as ex-
change men, of a territory extending several hundred miles,
came to the ball. St. Louis sent a carload. A special train
came from St. Joseph with 500 persons. Wichita, Olathe
and other towns near and far, sent special interurban cars or
special cars on the railroads.
GOLDFISH RECOVERS FROM ACCIDENT.
Samuel Goldfish, president of Goldwyn Pictures Corpora-
tion, is recovering rapidly from his recent accident, which
resulted in the fracturing of the bones of his right ankle, and
in a few days will be back at .the Goldwyn offices. His in-
jury, while most painful, has not interfered with his opera-
tion of Goldwyn Pictures, or in any way interfered with his
organization of the Goldwyn distribution.
While playing handball at the City Athletic Club Mr. Gold-
fish turned abruptly and his ankle gave way. After medical
treatment at the club he was taken to his home, and a few
days later his leg was encased in plaster. His physician's
assure him that in a few days he can go out.
During his confinement, both distributors and exhibitors
from all sections of the United States, have had conferences
with him at home, and the Goldwyn plans were so far ad-
vanced that his injury has not caused any postponements of
the many pending Goldwyn negotiations.
Kerrigan Blows Into New York
Borne on the Wings of a Young March Blizzard Weil-
Known Player Sees Big Town for First Time
in Seven Years.
J WARREN KERRIGAN, accompanied by FentonT.
Meredith, his manager, came into New York on Sun-
• day, March 4. He met up with a regular snowstorm,
one of the best of the winter. It was not the first he had
seen during the season, as he had collided with a fall of the
"beautiful" in Atlanta a week or two before. But not even
snow and ice and slush could dim the charm of the big
town to a man who had not seen it in seven years — and
that's the time Mr. Kerrigan had been away from it.
The former Universal star has reached the half way point
on a long trip. He is making personal appearances at theaters
in all the larger cities — "bucking the line," as it were. Photo-
playgoers have been glad to see him. He doesn't have to
tell you that. All you have to do is to look at his hands —
the evidence is there. He will tell you they are better now.
The skin is growing back on them and he is feeling easier
in his mind. It is a fact, though, that for a while he was
wondering just what particular untoward manifestation
would be assumed by the well-squeezed hands.
Mr. Kerrigan left Los Angeles the first of the year. He
traveled through Texas and along the east coast to New
York. He showed in Will Winch's Wigwam in El Paso
and in Bill Lytle's big and handsome Empire in "San An-
tone." He visited the Old Mill in Dallas and the Hippo-
drome and Strand in Fort Worth. In New Orleans he ap-
peared at the Globe, in Atlanta at the Alamo.
The player said he intended to make a nine-day trip
through Virginia and North Carolina and then return to New
York City, following which he will take a journey through
New York State. His itinerary from that point will include
New England, Canada, down through the Middle States as
far as Nashville, up to Duluth, back to Kansas City, then on
to St. Louis, Denver, Salt Lake City, Spokane and down the
west coast, arriving back in Los Angeles about June 1.
On his return to the coast Mr. Kerrigan will begin work
in his own studio, which he said he expected would be situ-
ated in Hollywood. Negotiations are now in progress for
securing the original Universal ranch, a big tract in behind
Griffith Park, up in the hills. The player said his subjects
would be in six or seven-reel lengths, and in the main it
was designed to base them on novels.
Mr. Kerrigan is looking in the best of health. The keen,
bracing New York weather provided him an opportunity for
pulling the same old California stuff — "No other place in the
world, you know" — but really he seemed to mean it.
EMMETT CAMPBELL HALL JOINS GOLDWYN.
Emmett Campbell Hall, one of the best known scenario
men in motion pictures, has joined the Goldwyn Pictures
scenario staff, as an aid to Edith Ellis and the play-readers
of that organization. Mr. Hall is a Georgian, who was edu-
cated in Washington and studied law at the National1 Law
School. In the field of the photoplay, to which he has de-
voted himself exclusively since 1910, he has become the
author of more than seven hundred produced pictures, in-
cluding two serials, "The Beloved Adventurer" and "The
Road O'Strife," for the Lubin Company, with which organ-
ization he was associated for three years.
Mr. Hall was the first to novelize and publish in book form
the story of a photoplay. This work, incidentally, sold in
excess of 100,000 copies. His scripts have won him an ex-
cellent reputation for their thoroughness and attention to
detail.
JACK MULHALL APPEARS IN COMEDY DRAMA
FEATURE FILM.
Once again Jack Mulhall, one of the featured juveniles
at Universal City, has been given a photoplay which will
be produced by his director, Raymond Wells, with Mulhall
in a role which exactly suits him. It is a comedy-drama
with western atmosphere and a great deal of rapid fire ac-
tion. Millard K. Wilson has an important part, among
others, in the large supporting cast.
SAM ZIERLER GETS BIRTHDAY SURPRISE.
Old Father Time just clicked off another year in the life
of Sam Zierler, the much-thought-of manager of the Univer-
sal Film Exchange of 23d street, New York City. On the
same day — or rather night — the aforesaid Sam Zierler re-
ceived the surprise of his life.
After being a guest of his pal, Charlie Moses, at theater,
he was enveigled on some pretense down to his daytime
haunt, the 23d street office. There he was greeted by a
great host of his employees in the night and day force, those
in the night force in the majority.
Upon his arrival, an elaborate meal was uncovered, but
sad to say (for the meal) it disappeared in a short time, sure
proof of its deliciousness. Mr. Zierler made a speech of
thanks, in which he expressed his gratefulness for the honor
so unexpectedly bestowed on him.
1936
THE MOVING PICTURE WORLD
March 24, 1917
Zukor Back From Trip to Coast
Famous Players-Lasky Chief Talks With Exhibitors in Large
Cities — Finds Picturegoers United Against Censorship.
THE censorship agitation lias aroused a country-wide
interest on the part of motion picture fans in behalf of
the producer, declares Adolph Zukor, president of the
Famous I'layers-Lasky Company, who has just returned
from a six weeks' tour of the country. During the course
of his journey, Mr. Zukor visited many of the principal cities
and consulted with a great many exhibitors.
It was the unanimous opinion of the exhibitors with whom
Mr. Zukor talked that the insistent agitation of the self-
constituted reformers and professional guardians of the
public morals on behalf of motion picture censorship had had
the effect of uniting the great body of photoplay fans in a
firm stand against censorship.
"Everywhere that any sort of straw vote had been taken
by the exhibitors or any other means of ascertaining the
attitude of the public on this vitally important question had
been employed," said Mr. Zukor, "it had been the inevitable
result that the people lined up solidly against censorship.
The problems of the producer are being followed with more
and more interest by the public as a whole and that interest
is being quickened as the insincerity and selfish aims of the
reformers are becoming more and more self-evident.
"Though it is the consensus of opinion that not every mo
tion picture which is produced is of the highest type, the
fact is becoming more and more firmly realized that the vast
majority of producers are sincerely endeavoring to place
upon the screen photoplays that are essentially wholesome
and of a clean and high type. It is universally understood
that the best element among the producers absolutely repu-
diates the salacious productions and the fans incline to
avoid penalizing the many for the sins of the few — which
would be the inevitable result of the adoption of any form
of national censorship.
"As one fan expressed it, once having obtained a fat and
easy job the official censor would be very reluctant to give it
up. He would therefore make work for himself, and the
only way in which he could create work would be by waxing
captious over the productions of really sincere and well-
intentioned producers.
"The weight of public opinion as expressed in box office
receipts is the best way to put an end to the unclean pro-
duction," continued Mr. Zukor. "It has been my observa-
tion that the salacious picture is short-lived and we have
seen several producers who endeavored to operate on the
basis of giving the public a sex thrill go to the wall. But,
on the other hand, the motion picture men who have devoted
their time to the building up of a reputation for clean and
wholesome pictures are reaping a harvest in public confidence,
as it is expressed in steadily increasing business and in a
great activity along the line of re-booking.
"As for business conditions in general, it was a pleasant
surprise to find that, despite censorship agitation, the uncer-
tainty attending the war situation and the frightful high
prices prevailing with all foodstuffs, the business of the
motion picture theaters throughout the country is excellent.
"While on the west coast I had the pleasure of seeing Mar-
garet Illington begin work on her first motion picture at the
Lasky studio, an adaptation of Basil King's 'The Inner
Shrine.' I am very sure that the Paramount Program is
going to be a big winner by the acquisition of this talented
actress.
"At the Lasky and Morosco studios, Cecil B. De Mille and
Frank Garbutt are hard at work increasing the mechanical
facilities of the two plants. Both establishments have been
more than doubled since they were built and many big im-
provements have been in progress at the Lasky studio during
the year. The new administration building was completed
and most of the officers had moved into their new quarters
by the time I left for the East."
Mr. Zukor made the eastward-bound half of his journey
in the private car which brought Roscoe Arbuckle to New
York for the purpose of beginning work on the production of
two-reel comedies for Paramount. These pictures will be
booked by Paramount irrespective of the "feature program"
and are open to all exhibitors.
With Mr. Zukor there came one of the most unique figures
in the amusement, world — Charles D. Pike, who holds the
distinction of being the only theatrical agent for a great
railway company in America. Mr. Pike makes a specialty
of providing trains for picture scenes in and around Los
Angeles, where he has his office. He has five special train
crews which he calls his "movie crews" and he has from
three to five crews working every day in motion picture
scenes.
Actors' Fund Fair May 12 to 21
Donations Solicited for Carrying on Worthy Work — Every-
one Should Contribute.
FOLLOWING its custom of holding a bazaar every five
years, the Actors' Fund of America announce that the
Actors' Fund Fair will be held this year in the Grand
Central Palace, New York, from May 12 to May 21. It is
hoped that this year's bazaar will go far toward replenish-
ing the treasury of the Fund, which is used in carrying on one
of the most worthy of charities — caring for the sick and needy
folk of the stage.
Thirty-six years ago the great men of the theatrical pro-
fession, such as Edwin Booth, Joseph Jefferson, Lester Wal-
lack, A. M. Palmer, Louis Aldrich, Edward Harrigan, Harry
C. Miner, as well as the present chief officer of the Actors'
Fund, met on the stage of Wallack's Theater and organized
what they called the Actors' Fund of America.
The object of this organization was to take care of and as-
sist and support the sick and disabled members of the theat-
rical profession. This charity, begun with so much affection
and helpfulness, was proposed to cover all the needs and
demands imposed upon it, as expenses were then from twelve
to fifteen thousand dollars a year. But the profession has
grown to such great proportions, and demands upon the
slender resources have become so great and constant that
the Fund now disburses over $70,000 a year in relief.
The Fund is now being maintained with great difficulty.
It has no financial stability, and no endowment; and the work
so splendidly executed, and begun thirty-six years ago, has
become a heritage to the representatives of the theatrical pro-
fession. Hence strong efforts are now being made to main-
tain its splendid activities. It has been hoped to secure
enough money in the way of donations and subscriptions to
establish a million dollar endowment, so that the interest
from this could be utilized; but, pending that consummation,
benefits and fairs are held from time to time, the proceeds of
which added to donations and membership fees have enabled
the Fund to continue its splendid relief work. Now, it has
very little money left in its treasury owing to the great de-
mands being made upon it.
The theater is one of the greatest institutions for the better-
ment of mankind in existence; but the actors' profession is a
precarious one. Their engagements, except in the case of
the great stars, are of uncertain length. As the summers are
unproductive, money has to be saved for that idle period
and for emergencies, such as illness, etc. Hence when the
actor is confronted with 'these brief engagements, and he or
his family are rendered helpless by sickness, or other dis-
abilities, the Actors' Fund helps him, and so it is now that
the people of the United States who give so generously to
every cause should not hesitate to aid the propaganda it has
for its object. In addition to succoring the sick and needy,
the Fund also maintains a Staten Island Home, wherein the
indigent and retired male and female performers of the stage
live in homelike and cheerful surroundings. No payment is
exacted for admittance and no toll is ever taken from the
guests.
THE KINEMATOGRAPH YEAR BOOK.
We beg to acknowledge receipt of a finely bound copy of
the Kinematograph Year Book, Program. Diary and Direc-
tory for 1917. The book contains 540 pages, and is well
printed on an excellent quality of paper. The volume is a
year book in fact, containing a mass of information for the
motion picture man, and of interest to the American as well
as to the Englishman. Among the departments of the book
are business information, digest of acts and regulations af-
fecting the industry, lens statistics, film trade marks, impor-
tant law cases of the year, importing and exporting figures,
knotty points digested, mortgages and charges, new com-
panies registered during 1916, personal sketches of players
and directors, new postal information, new theaters opened
in 1916, and the Kinematograph Directory. The book is a
credit to its publishers and to the trade.
LOU-TELLEGEN QUITS SCREEN TO BECOME A
DIRECTOR.
Lou-Tellegen, internationally celebrated stage and screen
star, who has appeared recently in numerous Lasky-Para-
mount productions, will hereafter change his relations with
the camera and forsake the screen to become a director. The
announcement comes from Jesse L. Lasky that the action
was taken at the suggestion of Mr. Tellegen, who has long
desired to take up directing on this side of the water.
March 24, 1917
THE MOVING PICfURE WORLD
1937
Goldwyn's World Wide Publicity
Placing Information Regarding Its List of Star Players in
All Civilized Countries — Comprehensive Campaign.
GOLDWYN Pictures Corporation has launched simul-
taneously in every part of the world and in all
languages a comprehensive promotion campaign for
its group of stars and coming productions. This advertising
and publicity campaign is not confined to America alone, or
focussed upon certain picture zones of the United States, but
is under way in duplicate in every nation of importance at
the same moment.
Pictorial campaigns for all of the Goldwyn stars are being
made in the publications of Great Britain and throughout
British colonial possessions. In London, Manchester, Leeds,
Birmingham, England; in Adelaide, Sydney, Victoria, Well-
ington, Brisbane, Australia; Christchurch, N. Z., and Pree-
toria and Johannesburg, S. A., as well as in the principal
cities of Canada, the great population centers are being told
of the Goldwyn celebrities and of the Goldwyn plans fotf
them.
Out in the East the campaign is under way in Manila,
Honolulu, Tokio, Shanghai, Peking.' and in the greater and
lesser cities of the East, both the English language publica-
tions and native press are co-operating with the Goldwyn
organization.
All of the Spanish-speaking countries are being reached
through the Cine Mundial and Barcelona journals, and the
Italian publications of Turin, Milan and Rome have paved
the way for Goldwyn Pictures in Southern Europe.
In South America, Argentine, Chile, Brazil and neighbor-
ing countries are being reached through the Portuguese and
Spanish language journals, and through Cine Mundial and
other Spanish language publications printed in the United
States for circulation in the southern lands. Mexico is being
covered through the publications of the picture industry in
Mexico City and Yucatan.
Even in Germany, now well cut off from the rest of the
world, the Goldwyn promotion campaign has penetrated the
blockade and the picture publications and general pictorials
of Munich, Hamburg, Berlin, Dusseldorf and Bremen are
paving the way for the later invasion of the Central Powers
territories by Mae Marsh, Mary Garden, Maxine Elliott, Jane
Cowl and Madge Kennedy. This campaign, the Goldwyn
people claim, eclipses in extent anything of its kind ever at-
tempted by a picture producing company in the past.
Goldwyn's task of introducing its stars and announcing its
plans to the world at large is made easier by virtue of the
fact that the motion picture industry has created a set of in-
fluential trade journals in every part of the universe.
In London are to be found the greatest film journals, out-
side of those on the North American continent, nearly all of
which are published in New York. London's important
journals being used by Goldwyn to make the acquaintance
of the people of the British empire are the Bioscope, the
Kinematograph and the Cinema. The German publications
are Erste Internationale Film Zeitung, of Berlin; Die Licht-
bildbuehne and Der Kinematograph, of Dusseldorf; Bild und
Film of Munich; Film und Lichtbild, of Stuttgart. In Italy,
La Vita Cinematografica and La Cinematografica, of Turin.
In Spain, La Vida Grafica, El Mundo Cinematografico, Art
y Cinematografia and El Cine, of Barcelona, and LTllus-
trazione Cinematografica of Madrid. The France exhibitors
and public are meeting the Goldwyn stars through Cine-
Journal, L'Ecran and Hebdo-Film, the Parisian publications.
In faraway Japan Goldwyn's announcements are made
through the Kinema Record of Tokio; in Argentine Republic
through L'lllustrazione Cinematografia and Cines of Buenos
Ayres; Mexico is covered through Revista Del Cinema of
Yucatan and Semana Cinematografica of Mexico City. Cuba's
public is taught through Cuba Cinematografica of Havana,
and in the South African Republic, Stage and Kinema of
Johannesburg is the Goldwyn medium of expression. Hol-
land and Scandinavia are reached through De Kinematograaf
of Amsterdam.
The Goldwyn idea has been to make its stars known
simultaneously everywhere and be ready when its produc-
tions are released to have the public in all countries thor-
oughly familiar with its pictures at the time of their original
release.
William Park
WILLIAM PARKE, who produced "The Shine Girl"
and "Prudence, the Pirate" at the Thanhouser stu-
dios, is responsible for the production of the new mys-
tery serial, "Mystery of the Double Cross," which Pathe
expects to break all records. After years of experience as
stage manager for E. H. Sothern, Richard Mansfield and
Arnold Daly, Mr. Parke
finished rehearsing seven
companies of "Potash
and Perlmutter" at the
same time, and joined
the Thanhouser Film
Corporation as director.
His work attracted the
attention of J. A. Berst,
Vice-President and Gen-
eral Manager of Pathe,
who requested that
Parke be allowed to di-
rect the big new serial
starring Molly King, on
which the Astra Film
Corporation was about
to start work. Louis J.
Gasnier, President of
Astra, made arrange-
ments to have him do so.
Mr. Parke's career is
interesting as a sidelight
on a man who has
learned his art from the
ground up. He was a
stock actor and, later, as-
sistant stage manager
at the Girard Avenue
Theater in Philadelphia.
From Philadelphia he
went to New York, where he staged a revival of "The Sport-
ing Duchess," with which he toured the country.
He returned to the Girard Avenue Theater, then went to
Sale Lake City, where he played in a stock company in the
Grand Opera House, and also acted as assistant director.
After varied experiences, Mr. Parke returned to New York
and joined E. H. Sothern. He was with Mr. Sothern for
six years. Next he went with Richard Mansfield, and during
his engagement with the famous actor put on and directed
the original production of "Peer Gynt."
Mr. Parke left Mr. Mansfield to join Arnold Daly. With
Mr. Daly and Miss Helen Ware, he headlined in vaudeville.
He then went to the Castle Square Theater in Boston as
stage director. After four seasons there he took up a ven-
ture of his own in Pittsfield, Mass., the William Parke Stock
Company. Such a dramatic authority as Walter Pritchard
Eaton was enthusiastic in his praise of Mr. Parke's company
and led a campaign to give municipal support to the venture.
Mr. Parke's methods on the stage characterize his way of
doing things for the screen. His success shows the type
of man chosen by Mr. Berst to direct the film production of
Gilson Willets' original story, which the Pathe officials con-
sider the best screen mystery story ever written.
"Mystery of the Double Cross" reveals the hand of this
master-artist in every scene and it is predicted that William
Parke will be generally recognized as one of the really great
directors in the motion picture field.
William Parke.
BUGIE WITH MAMMOTH FILM.
H. A. Bugie, for three years with George Kleine, handling
New Jersey, and the Cincinnati and Philadelphia branches,
has severed his connections with the K-E-S-E exchange, to
take charge of the State of New Jersey for the Mammoth
Film Corporation. He will personally tour this territory,
and states that he shall be delighted to meet his old friends
and customers again.
WARREN TAKES COMPANY SOUTH.
Edward Warren, with a company of over one hundred
players, will start for the south this week by a specially
chartered train to finish his exterior scenes of his production,
now known by the working title as the "Transgressor." Mr.
Warren has been on this picture for the last eight weeks.
He finished his elaborate interior scenes at the Herbert
Brenon studios a few days ago. Because of the unusual and
lather extraordinary character of the story, great care, time
and large sums of money have been spent in the preparation
and handling of the production. All the scenery, properties
and sets were especially built, and each member of the cast
was engaged because of his peculiar fitness, type and reputa-
tion.
FILM SALESMEN HOUSE WARMING.
The Film Salesmen Association extend an open invitation
to all their friends and expect to greet them at the F. S. A.'s
house warming in their new club rooms at 145 West 44th
street on Saturday night, March 17, 1917, at 8 p. m. Plenty of
entertaining and refreshments.
1938
THE MOVING PICTURE WORLD
March 24, 1917
Sheehan Escapes U -Boats
Fox's General Manager Returns Safely to This Port After
Visit to England and Jb ranee.
fTTlNFIELD R. SHELHAN, General Manager of the
VY/ Fox Film Corporation, alter a five weeks' trip to
™ " England, returned on the Carmania, which, after
eluding a cordon ui German U-boats around Great .Britain,
arrived saiely without incident. Mr. bheehan went abroad
to inspect the foreign offices of the corporation, and to
introduce to the British exhibitors "A Daughter of the Gods,"
with Annette Keliermaiin.
•• 'A Daughter oi the Gods' was most enthusiastically
received in London," said Mr. bheehan. "The trade and
newspaper press praised the production most highly, and
the London limes lor the first time in its history devoted
space to a review of a cinema production. The Kellermann
production will be shown in a theater near Piccadilly about
May 1.
'Motion pictures are rapidly growing in favor throughout
Great Britain. Attendance in all theaters is large, and it
now appears to be the chief form of entertainment. Owing
to the reduction in train service, and the increased rates of
fare on all British railroads, the touring companies have
abandoned routes, and as a result the larger theaters are
tilling in with him dramas. William Fox pictures are firmly
established. In France the motion picture business is not
so good as in England. Because of the necessity for utiliz-
ing electricity in the manufacture of munitions the motion
picture houses are only allowed to open three nights a week.
"The committee in charge of the celebration at Stratford-
upon-Avon of the anniversary of Shakespeare's birth, April
23, 1564, viewed all motion picture productions of his plays
and selected the Wiliam Fox production of 'Romeo and
Juliet,' with Theda Bara, as the most excellent. In this
production Miss Theda Bara plays the part of 'Juliet.' It will
be shown in the Shakespeare Cinema during the celebration.
"Their selection of 'Romeo and Juliet' is not only a great
compliment to the Fox Corporation, but also to Director J.
Gordon Edwards. The entire production was made in the
Fox Studios at Fort Lee, New Jersey, yet the committee
found that in accuracy of detail it was not approached by
any other pictures of a Shakespearean play.
"The Fox production of 'Carmen,' with Theda Bara, is to
be shown in Madrid and Saville, during the coming season.
"There were just 31 passengers returning on the Car-
mania, and in consequence each passenger had about 750 tons
of ship to themselves. Conditions in the dining room were
reversed. Ordinarily there are seven passengers to each
officer at table, but on this trip there were seven officers to
each passenger.
EDNA GOODRICH IN "REPUTATION."
Edna Goodrich, who was recently signed by President
John R. Freuler of the Mutual Film Corporation as a star
of Mutual productions, will start work on her first Mutual
picture early in March. Miss Goodrich will work for the
present, at least, at the Empire All Star Corporation studios
at Glendale, Long Island, which is only twenty minutes
from Times Square.
Two months' diligent search for a vehicle perfectly adapted
to Miss Goodrich's queenly beauty and talent has resulted in
the acquisition of a play from the pen of the successful writ-
er, John Clymer, entitled "Reputation."
John B. O'Brien's association with the photoplay for a
number of years, has given him a fearless directness, a dis-
regard for unnecessary detail, which, combined with delicacy
of imagination and constructive artistic vision, makes him a
director of rare ablity.
LASKY ENGAGES TOURNEUR FOR ONE YEAR.
One of the most important directorial acquisitions made
by any member of the Paramount group was announced
today when it became known that Jesse L. Lasky has en-
gaged Maurice Tourneur, the celebrated French director, for
at least one year. Mr. Tourneur's first picture for Para-
mount will have Mme. Petrova as its star and he will also
direct the famous Russian actress's second Lasky produc-
tion. Mr. Tourneur will direct nine pictures during the year
for Lasky, work on the Petrova photoplay beginning within
the next two weeks.
It^ Walter Macnamara Off tor Keystoneville
Popular Photoplaywright and Director Joins Hampton Del
Ruth'8 idea factory at Mack Sennett Studio.
WALTER MACNAMARA, well-known photoplaywright,
has lelt for Los Angeles, where he will become a
member of producing forces of Mack Sennett's Key-
stone studio. Mr. Macnamira said at the Screen Club on the
eve of his departure that he would be a member of Hampton
del Ruth's "idea" forces.
Mr. Macnamara has had a lot of experience picturewise,
and especially in comedies. During his connection with the
Universal s Imp studio he fathered many of these. Those
who best know him and understand his qualifications un-
doubtedly will agree that he is going to the one establish-
ment where his talent should count most heavily. He is a
thoroughbred Celt, with a large fund of native wit and a
capacity for getting out of a given situation its full measure
of humor.
Two years ago Mr. Macnamara took a company to Ireland
for the making of a national subject. The result was "Ire-
land a Nation," which aroused a great deal of attention in
Irish circles throughout the country. Before that he had
written one of the screen's best melodramas and biggest
moneymakers, "Traffic in Souls," produced by George Tucker.
Mr. Macnamara takes high rank as an entertainer and
story teller. He will be missed at the Screen Club, where
since its organization he has been one of the foremost mem-
bers and at its festivities one of the most dependable laugh-
makers. The best wishes of a host of friends will go with
him to his new home.
President Hodkinson on Tour
To Visit All Triangle Exchanges from Chicago to Coast and
Also Confer With Exhibitors Regarding
Distribution Methods.
PRESIDENT W. W. HODKINSON of the Triangle
Distributing Corporation, left New York the first of
last week on a tour which will take in all the big cities
of the West. Mr. Hodkinson's first stop was Chicago, and
from there on he will visit all of the Triangle Western ex-
changes, and most of the important exhibitors using Triangle
pictures. It is his intention to take up matters of vital in-
terest to the development of Triangle service along original
and progressive lines, and to inculcate a spirit of co-operation
ill the various branches.
Mr. Hodkinson first came into prominence as an exhibitor
in Utah, Idaho and California, and no figure in the industry
is better known or better liked in that part of the country. It
was Mr. Hodkinson who made it possible to show the first
big features on the Pacific Coast at a standard price, and any
movement for the betterment of conditions and the improve-
ment of film service, as a whole, that bears the stamp of his
inception will be sure to gain an impetus that will insure
its success.
Chicago Muddle Cleared
Frank Resigns Management of Exposition and Will Dis-
continue Suit — Ludwig Schindler Chosen
to Fill Vacancy.
AT THE meeting of the National Executive Committee
held in Chicago on Friday and Saturday, March 9 and
10, the matter of the chairmanship of the Exposition
Committee was disposed of by the formal reinstatement and
resignation of Louis M. Frank and an agreement to with-
draw the suit brought against the National Committee by
him on account of the committee's previous action in remov-
ing him from the position as chairman. Ludwig Schindler
was appointed to fill the vacancy.
The National Committee adopted a resolution opposing
the tax of $60 per year on motion picture theaters proposed
by the Music Authors' League. The deposit system was
also condemned by resolution and organized exhibitors
were called upon to resist it.
All members of the National Committee were present and
the session lasted from Friday morning until early Saturday
morning.
PARAMOUNT'S G. M. OFF THE SICK LIST.
Benjamin P. Schulberg, general manager of Paramount
Pictures Corporation, is back at his desk after a ten days'
indisposition which confined him to his bed. His recovery
is complete.
SOL LESSER TAKES FULL CONTROL OF "NE'ER
DO WELL."
Last week Sol Lesser withdrew the "Ne'er Do Well"
from the V-L-S-E, whose contract for booking that picture
had expired, and will hereafter book it himself from his
new offices at 523 Longacre Building, New York City.
March 24, 1917
THE MOVING PICTURE WORLD
1939
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Chicago News Letter
By JAS. S. McQUADE
The Illinois State Censorship Bill
EXHIBITOR'S throughout the state of Illinois, whether
members of the League or not, should unite in a strenu-
ous campaign against the passage of the proposed state
censorship bill for moving pictures, at Springfield. There
is no more reason now than there was a year ago for the
passage of such a bill, except that political jobs are much
scarcer, on account of the improved state code established
by Governor Lowden since his election.
Since the National Association of the Motion Picture In-
dustry is unable to act in the matter, owing to the lack of
funds, exhibitors must shoulder the burden themselves. If
they do not, they will assuredly bear the increased burden in
one form or another, and a state censorship board, when once
established, it is almost impossible to oust.
This proposed state censorship of moving pictures does not
guarantee that a national and a municipal censorship shall not
also operate concurrently. The police power of a city, town
or village may always be invoked when it is sought to pro-
tect public morals, irrespective of a state and national cen-
sorship.
It is hoped that Chicago exhibitors will forget their dif-
ferences at the present time and throw their whole weight
against this state censorship movement. The holding of a
national exposition every year, while desirable, is not the
most important thing in the interests of the business.
This state censorship bill must be defeated, if exhibitors in
Illinois are not blind to their interests and to the future of
the business in this state.
The Evil of "Speeding Up" Still With Us.
Certain "Loop" theaters in Chicago still seem to be af-
flicted with the speed mania. Nor is the evil confined to the
"Loop"; for in some fine northside theaters it confronts one
at times with startling effect, because it is so unexpected.
Overspeeding the film is a common occurrence in the
"Loop," and it is not unusual to see 1,000 feet of film run
off in six minutes' Tt is more usual to see the same length
given nine or ten minutes, which seems to be the speed de-
sired bv the managers who desire "snappy action."
An expert tells me that he has seen a seven-reel program
run off in 50 minutes, even when two of the reels were
given a slower speed, because the action of the photoplavs
would not permit the faster pace. These were comedy reels,
in which the action was lively enough through the use of stop
action.
Essanay's effort to get the films better treatment, bv print-
ing the annroximate time of projection on their posters is
beinf nullified bv pasting a strip of naper over the line
which snecifies the time of proiection. Tin's, of course, pre-
sents comnlaints; but the practice not onlv cheats patrons,
but it cheats the producer of the merits of his product. Not
onlv this: the nernicious evil of "speeding up" films deprives
the movine picture business of the progress it has made in
the past ten years.
To even up things, the manager guilty of "speeding up"
should be made to pay twice or three times the rental paid by
the manager who is honest with his patrons and the pro-
ducers, and who is loyal to the business.
Will it not pay producers to hire expert spotters, in order
to bring the evil home to offenders? The honest manager
must be protected from his nearby, dishonest competitor.
Chicago Film Brevities.
Sol L. Lesser arrived in the city from the Coast Saturday,
March 3, and remained until the following Tuesday, when he
departed for Pittsburgh and New York in the interests of
"The Ne'er Do Well."
* * *
The Rialto, the largest moving picture theater in Kewanee,
111., will be opened about the middle of this month. It will
be operated by Chris C. Taylor, who owns it and also the
Dreamland, of Kewanee. The interior decorations are de-
scribed as modern and artistic. All the latest improvements,
both for comfort and safety, have been installed. The build-
ing was designed and directed under the supervision of
Architect Wm. T. Braun, who makes a specialty of the con-
struction of moving picture theaters.
* * *
Manager C. E. Smith, of Metro's Chicago branch, informs
me that the Ascher Bros, have contracted with his company
for an additional year's service, for their Lane Court, Calo,
Lakeside, Cosmopolitan, Columbus, Frolic, Oakland Square,
Chateau, Milford and Terminal theaters.
* * *
T. E. Mortensen, business manager of Amusements in
Minneapolis, made a pleasant call at this office March 5. He
had just finished a tour through Middle Western territory,
stopping over at St. Louis, Kansas City, Omaha and Des
Moines, in the interests of his paper. He found business con-
ditions in Kansas and Missouri very good, while in Nebraska
and Iowa exchangemen were doing a brisk business. He re-
ported that Selznick and Artcraft productions seem to be in
high favor in the territory covered, with Paramount a solid
asset. He left for Minneapolis the same date, making a stop-
over at Milwaukee on the way.
* * *
W. R. Rothacker, president of the Rothacker Film Manu-
facturing Co., wrote this office last week from Hot Springs,
Ark., where he is resting up. He is fast resuming his former
fettle and sends congratulations on the World's tenth anni-
versary number, which he pronounces "great."
* * *
"Arsene Lupin" (Vitagraph) will be the leading attraction
at the Ziegfeld theater for the week commencing Satnrdav.
March 10. The latest chapter of "The Secret Kingdom" serial
is also on the bill, and the Charlotte Steindel orchestra is fur-
nishing the music.
* * *
Bert M. Graham, formerly assistant manager of the De-
troit exchange of the Universal Film Manufacturing Co.,
was 'a Chicago visitor last week. Mr. Graham made a pleas-
ant call at the office of the World, and stated that he has been
engaged to manage the new Palace theater in Saginaw. Mich.,
wh-'ch will have its formal opening on Sunday, March 18. The
Palace has a seating capacitv of 1.100, and feature programs
will be exhibited daily. A Kimball orcan has been installed,
and m addition an orchestra of four pices will assist in fur
nishing the musical accompaniment. The house is owned
bv the Saginaw Hionodrome Amusement Co.. and cost about
$15>0.000. It is the intention of Manager Graham to open the
house with either "The Birth of a Nation" or "Intolerance."
and his visit to Chicago was primarily to secure either pro-
duction.
* * *
B. F. Lewis, general manager of the La Salle Film Co., re-
turned to this city from a trip through the East on Friday,
March 2. He visited all the principal cities there and reports
good prospects for the Lafco Comedies, which are being
manufactured and released by his company. Fourteen of
these comedies have been completed up to the present time,
and are being marketed on the state rights basis.
* * *
The next meeting of the Reel Fellows Club has been an-
nounced to take place on Friday evening, March 16, at the
club's new headquarters, 207 S. Wabash avenue. President
Ralph O. Proctor announces that a number of prominent
speakers will be present, the names of whom will be given
later.
* * *
A fine scenic picture produced for the Burlington Route by
the Rothacker Film Manufacturing Co. was viewed by the
1940
THE MOVING PICTURE WORLD
March 24, 1917
Advertising Association of Chicago last week. The films cov-
ered the route from Cody, Wyo., to the Yellowstone National
Park, and the fine scenery was much enjoyed by all present.
The first subject in the "Seeing Western America" series
of the Burlington films was recently shown to about 250
members of the Chicago Advertising Club. This beautiful
series has been made by the Rothacker Film Manufacturing
Co. The members of the club were so pleased that they
requested (by a rising vote) T. T. Maxey, advertising agent
of the Burlington, to permit the Industrial Movies Committee
to view the remainder of the films in the near future. The
films are beautifully colored and the series is now being
shown in several moving picture theaters in the East and
in the South.
Max Goldstine, Chicago manager of Artcraft, has engaged
E. Q. Cordner to supervise the presentation of Mary Pick-
ford's "A Poor Little Rich Girl" at the Auditorium. Mr.
Cordner made quite a reputation for himself by his artistic
management of Orchestra Hall during the season it was
leased by the Strand Theater Co. for their special picture
programs. It is said that he is planning some delightful
surprises for the coming event at the Auditorium, in the
way of electrical effects, stage settings and orchestral accom-
paniment. "A Poor Little Rich Girl" opens Saturday,
March 10.
* * *
Lubliner & Trinz have purchased the rights to "Ramona,"
the Clune feature, for Cook County, 111. Beginning Monday,
March 21, it will be shown in the eight theaters on their cir-
cuit, and its bookings in other houses in the country will be
in charge of H. W. Willard, whose headquarters are in the
Lubliner & Trinz offices, in the Westminster Building, 110
South Dearborn street. This is the first venture of Lubliner
& Trinz in the purchase of territorial rights for a feature
film.
* * *
After a most successful run of ten weeks at the Studebaker,
"A Daughter of the Gods" will close its engagement at that
house Saturday night, March 10. It will be followed by "The
Price She Paid" (Selznick), featuring Clara Kimball Young.
* * *
"Mothers of France," Sarah Bernhardt's new war picture,
which shows stirring scenes in France, in the early days of
the war, and Madame Bernhardt going into the first line
trenches under fire and visiting hospitals and stricken homes,
had its premier showing in America Sunday evening, March
4, at the South Shore Country Club, this city.
* * *
Max Linder and his leading lady, Miss Martha Erlich, and
retinue, left Chicago Tuesday evening, March 6, for Cali-
fornia, where his future comedies will be made. Mr. Linder
will work in the Tom Ince studio in Culver City, which has
been chosen for the purpose, by Essanay.
* * * •
The patronage list for the Actors' Fund benefit perform-
ance at the Auditorium theater, Friday afternoon, March 9,
is one of the largest in the history of this great benefaction.
The first rehearsal of the all-star cast was called Tuesday,
March 6, and was under the supervision of Alexander Left-
wich, Daniel Frohman's representative. The advance sale
of seats, which are on sale in all the "Loop" theatres, is
reported as being unusually large.
* * *
A series of three lectures on "Wild Birds and Their
Haunts" are being given in this city under the auspices of
the Illinois Audubon Society. These lectures are illustrated
by moving pictures which show birds in their native wilds.
The first of these lectures, "Nature's Children in Moving
Pictures," was given by Wm. L. Finley, state biologist of
Oregon, who is known as one of the world's greatest photog-
raphers of wild life. The second lecture of the series, which
will be given Saturday, March 24, is entitled "Wild Birds and
How to Attract Them," and will be given by Ernest Harold
Baynes. The third, "American Birds in Motion Pictures,"
will be given on Saturday, April 14, by Norman McClintock.
O. M. Schantz, 10 S. La Salle street, will furnish tickets or
information on application.
* * *
President Wilson and his guests had a private viewing of
"The Crisis" at the White House, Tuesday evening, March 6,
according to a telegram received by Wm. N. Selig, president
of the Selig Polyscope Co. Members of the Cabinet and dis-
tinguished visitors who had come on for the inauguration
were included in the select gathering. It is said that Presi-
dent Wilson and all present were cordial in their praise of the
big feature,
The attorney general of the United States and thirty-five
members of the Department of Justice viewed Selig's "Beware
of Strangers," Saturday evening, March 3, in the Capitol
laboratory. The play was shown in the Capitol through the
courtesy of Elliott Wood, superintendent of the U. S. Capitol
Grounds. The entire committee having charge of the in-
auguration of President Wilson also viewed the same feature
on Friday evening, March 2. It is reported that the attorney-
uciieral and others who viewed the picture were unanimous
in their praises of the production and of the lesson it
conveyed.
* * *
A recent dispatch from Washington, D. C, brought the
information that the staff members of the Selig-Tribune news
had been honored by being appointed official photographers
for President Wilson's inauguration. Copies of the Selig-
Tribune film, with the inauguration scenes, have been re-
quested by the United States Senate for its archives. Mrs.
Woodrow Wilson will also be presented with a copy of
the inauguration issue.
* * *
"Heroic France" is the title of some remarkable moving
pictures taken in the French front line trenches by Merl
LaVoy, a Chicagoan. These pictures will be given their first
showing at the Strand theater, at Wabash avenue and Sev-
enth street, during the week of March 18. The object of the
showing of the pictures is both charitable and educational, as
the receipts, after expenses have been deducted, will be
devoted to the American Fund for the Relief of the French
Wounded.
Mrs. Russell Tyson, chairman of the local branch of the
American Fund, says regarding the pictures: "We hope not
only to be able to secure a considerable amount of money
to be devoted to war relief, but also to assist in educating the
public to the need of preparedness. Seventy-five per cent
of the net proceeds will be divided among the following
organizations: The American Relief Clearing House of
Paris, the Children of the Frontier in France and Belgium,
the American Ambulance Field Service and the American
Fund for French Wounded."
Several prominent business men of Chicago financed the
expedition headed by Merl LaVoy.
* * *
Selig's latest spectacular' subject, "Who Shall Take My
Life," arrived recently from Los Angeles. The production
was directed by Colin Campbell, and the story was written by
Miss Maibelle Heikes Justice, the well known authoress.
In order to gain the required atmosphere for the writing
of this story, Miss Justice was the guest of the warden of
the state prison for some time, and studied prison detail
thoroughly.
"Who Shall Take My Life" is a virile romance of Ameri-
can life, presenting strong arguments against the infliction of
capital punishment.
Industry Responding to Charity Ball Appeals
William Wright of Kalem Is Chairman of Committee and
William A. Brady Treasurer.
THE committee in charge of the Movie Charity Ball, to be
held at Terrace Garden on Monday evening. April ^.re-
ports a hearty response by all branches of the motion
picture industry to the circular letter sent out, appealing for
donations to the Movie Charity Fund. This fund will be
created from the profits of the ball and these donations will
be under the control of a permanent committee of manufac-
turers and exhibitors. William Wright of the Kalem Com-
pany has been chosen as chairman of the Movie Charitv
Fund, and William A. Brady of the World Film Company is
treasurer.
Many prominent people of the city, who are well known
for their activities in social and charitable affairs, are taking
a lively interest in this ball, and have promised the commit-
tee all possible aid to make it a social as well as financial
success. Several of them have already signified their in-
tention of purchasing boxes for the occasion.
Arrangements have already been completed for a number
of motion picture actresses to canvass the business section of
the city selling tickets for the ball, and later on a committee
composed of the most famous screen stars will invade the
financial district, including the Stock Exchange and all the
other exchanges.
The committee having in charge the arrangements for the
ball is headed by Sidney Ascher, chairman; Samuel H. Trig-
ger, treasurer, and Harold W. Rosenthal, manager.
March 24, 1917
THE MOVING PICTURE WORLD
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By G. P. VON HARLEMAN and CLARKE IRVINE
New Picture Theater Planned
Ten Year Lease of Mercantile Place Property Sought by New
York and San Francisco Amusement Promoters.
THE Los Angeles Board of Education, owning the Mer-
cantile Place property, between Fifth and Sixth on
Broadway and Spring, has been offered $840,000 for a
ten-year lease, by San Francisco and New York capital, to
build a large motion picture theater, store and office building
fronting on Broadway. The proposed frontage on Broadway
to be 118 feet with 120 feet on Spring street. The prospective
lessors propose to erect at once a reinforced concrete theater,
store and office building on the property, to cost not less
than $100,000, and which shall revert to the Board upon the
expiration of the lease, according to the terms made public
Friday, this week.
The Mercantile Place property has been unofficially ap-
praised at the value of approximately $1,000,000.
The capitalists back of the project plan, if the board de-
cides to grant the lease, to immediately tear down all struc-
tures now lining both sides of the street on Mercantile Place,
close the street, and erect a new building, which, on the
Broadway frontage, will be a motion picture theater with a
seating capacity of 3,400 and with a stage that may be used
for other than picture purposes.
The Spring street front is to be devoted to stores, with of-
fices or lofts above. Under the terms of the proposed lease,
the cost of the structure will not be less than $100,000, but
as a matter of fact plans already drawn call for a building
which will represent an investment of practically twice that
sum.
The prospective lessors, according to the contract, agree to
pay for the leasehold $7,000 monthly. They agree to pay in
advance $42,000 on the day the lease is signed, and to pro-
vide, at the same time, a bond for $25,000 guaranteeing the
prompt erection of the building.
The Board of Education has no legal right to sell the
property, nor can it be leased for a longer term than ten
years. Gross rentals paid by tenants last month amounted to
about $6,500.
Seymour & Batchelder, Consolidated Realty Building, are
agents for the outside interests involved in the projected deal.
"The Curse of Eve" Nears Completion
Corona Cinema Company Will Soon Release Its First Pro-
duction.
THE Corona Cinema Company announces that its seven
reel feature, "The Curse of Eve," which has been in the
course of production for several months, is about com-
pleted and will be ready for release about April first.
The author, Wycliffe A. Hill, lias taken for the foundation
of his story the 16th verse of the 3rd chapter of Genesis,
wherein the curse is placed upon the first woman for her dis-
obedience in the Garden of Eden. The prologue shows the
creation of the world, its spectacular volcanic eruptions,
earthquakes, land slides and upheavals as they are supposed
to have happened during this period.
The creation scenes are followed by the showing of the
first man and woman as well as the Avenging Angel and the
Serpent in the Garden of Eden. The story as told in the
film follows as closely as possible that outlined in the first
three chapters of Genesis, up to the time that Adam and Eve
are expelled from the Garden of Eden for their disobedience.
Several weeks were spent on Santa Cruz Islands in making
the Garden of Eden scenes, which are said to be some of the
most beautiful natural settings that were ever shown on the
screen.
There is a unique connection between the prologue and the
modern story; out of Eve is dissolved the girl Eva Stanley in
the "modern story: out of Adam, John Bilbert, the hero; out
of the Serpent, Leo Spencer, the villain; and the Avenging
Angel is reincarnated in the minister, who plays a strong
part. With the exception of the Avenging Angel a different
cast is used in the modern story from that which was used
in the prologue.
Enid Markey, Edward Coxen, Clarissa Selwynne, Jack
Standing, Marion Warner, Elsie Greeson, Wm. Quinn and
Arthur Allardt are the principals in the modern story. Frank
Beal, formerly with Selig, is directing the production. William
C. Thompson, well known cameraman, has charge of the pho-
tography and laboratory work.
The story was scenarioized by Joseph Anthony Roach.
One of the scenes in this production was filmed last week,
an elaborate Japanese set with expensive props secured from
a local Japanese art collector. A troup of fifteen Japanese
Geisha Girls took part in one of the scenes, under director-
ship of Madame Turoi, formerly of the Imperial Theater in
Tokio. George Kuwa, the Japanese actor, formerly with the
Lasky Company, and who played the leading part in "The
Yellow Pawn," has been specially engaged by the Corona
Cinema Company to take a part in this production.
Deseret Film Company's Plan
Extensive Campaign for "The Eyes of the World" to Be
Inaugurated.
THE Deseret Film Company, of Salt Lake City, which has
purchased the rights for the states of Colorado, Utah,
Montana, Idaho. Wyoming and Nevada from W. H.
Clune for "The Eyes of the World," is planning an extensive
campaign with this elaborate film reproduction. The Deseret
Company will exploit the picture in the largest cities of its
territory in the same novel and costly manner in which it was
exhibited in Clune's Auditorium in Los Angeles, with an in-
troductory stage setting of dissolving views winding up with
a gorgeous cyclorama drop.
The Deseret Company has purchased from Mr. Clune the
rights to use this scenic feature, which had much to do with
the remarkable successful run at the Auditorium for seven
weeks with a total attendance of nearly 90,000. "The Eyes of
the World" will be shown in Denver, Salt Lake, Cheyenne,
Boise, Reno, Ogden, Butte, etc., in the legitimate houses
with a large orchestra to play the especially prepared music.
In the smaller cities and towns of the Deseret Company's
territory "The Eyes of the World" will be shown in the regu-
lar motion picture theaters. The buyers of this territory are
mapping out a campaign that will have its real beginning
about April first in Idaho and Montana and reach its highest
point in the resort cities of Colorado in midsummer.
W. H. Clune is exploiting "The Eyes of the World" in
California, Arizona and New Mexico through his film ex-
change and it is said to be doing a remarkable business. We
are informed that "The Eyes of the World" was immediately
rebooked after prosperous initial showings at the Cabrillo
Theater. San Diego, the Columbia Theater, Phoenix, the
Opera House, San Bernardino, and the Opera House at Tuc-
son. Arizona. In three of these houses the Clune picture
broke all records.
"THE DAUGHTER OF THE GODS" OPENS IN LOS
ANGELES.
Monday, February 26, Los Angeles got its first glimpse of
William Fox's mammoth spectacle, "The Daughter of the
Gods." The audience went into raptures over the wonderful
exterior views and the perfectly "mooded" music written espe-
cially for the picture by Robert Hood Bowers. William Fox.
the producer, was present the opening night, as well as many
other prominent people of the motion picture industry. ■
among whom we noted William and Dustin Farnum, Frank
Lloyd, Agnes Parsons. Scenario Editress of the Fox Com-
pany, Jack J. Glavey, George Fawcett, Reginald Barker and
many others. It is the first big picture presented in Los
Angeles in some time that did not use a stage setting to con-
vey the atmosphere of the story, Thanks for those fine seats,
friend Lathrop.
1942
THE MOVING PICTURE WORLD
March 24, 1917
Shorty's Screen Speech.
The following cut shows Shorty Hamilton on his horse in
the lobby of Clune's Comedy theater, and Manager Mc-
Carty, the second figure from the right-hand side of the pic-
ture. Instead of making a speech after he was introduced,
Shorty stood by his horse while the screen showed him
going through the motion of speech making, which was
abruptly ended by the horse boosting him out of the scene.
"Even the horse wouldn't stand my speech at the rehearsal,"
Shorty Hamilton at Clune's Comedy.
said Shorty in conclusion, "so why should I inflict it on you?"
At the end of the stunt the cowboys rode down through the
aisles of the theater. Manager McCarty declared himself
satisfied with the reception given the first showing of the
new Mutual featurettes. The first of the series, "Shorty
Breaks the Yellow Ring," is to be followed at Clune's by one
two-reeler each week.
Static Club Banquet.
Many prominent members of the industry were present
upon the occasion of the Static Club banquet for the Motion
Picture Directors' Association of Los Angeles on the evening
of February 15th, at which Charles Rosher, president of the
Static Club, was toastmaster, later turning over the arduous
duties of that office to Otis Turner. Douglas Gerrard made
a very witty speech on the topic of efficiency, and Raymond
B. West was called upon to present the compliments of the
Directors' Association to the Static Club. Then James
Crosby, founder of the Static Club, gave several interesting
sidelights upon the early history of that organization. Hobart
Bosworth came next with a resume on the camera club.
Buck Massie delighted the guests with drawings of his studio,
and Fred J. Balshofer lauded cameramen in general, and
his own, Tony Gaudio, in particular. Eddie Ullman, another
pioneer of the club, gave an interesting speech, as well as
Alvin Wyckoff, whose topic was "The Directors." Taken
all in all it was one of the most interesting banquets that
the writer had the pleasure to attend.
Los Angeles Film Brevities.
Oscar Apfel has resigned the directorship at the local
Yorke-Metro studios and leaves for New York on Saturday,
March 24th. E. Mason Hopper, the former Universal and
Morosco director, has been engaged by Fred J. Balshofer to
take Mr. Apfel's place as director for the Harold Lockwood-
May Allison productions. Mr. Balshofer was due at New
York February 23d for an important meeting of the board
of directors of the Metro Company. The last we heard of
him was that he was stalled somewhere this side of Salt
Lake in a snowstorm.
• * *
Edith Storey, after five years' association with the Vita-
graph Company, has severed her connection with them this
week, and, it is rumored, will be seen in future Lasky pro-
ductions.
• * *
Director William Taylor, who has produced many notable
Dustin Farnum productions, has surprised his many friends
by resigning from the Fox Film Company, after producing
one feature for them and has gone to Arrowhead Springs
for a well earned vacation.
• * *
Jack J. McDermott, one of the youngest directors in the
business and a former Universalite, has been signed to direct
for the Morosco Company. Jack has been in pictures less
than a year and a half.
• * *
"A Match in Quarantine" is the title of the sixteenth single
reel comedy feature just completed by the La Salle Film
Company, under the Lafco brand of comedies. The company
is releasing its productions through the open market. Di-
rector M. De La Parelle is noted for his development of
submerged talent. The companv consists of Marion De La
Parelle, director general; King W. Vidor, assistant director;
Robert L. Peck, cinematographer; Jean Otto, leads; Zasu
Static Club Banquet at Angelus Qrill, Los Angeles, February 15, 1917,
March 24, 1917
THE MOVING PICTURE WORLD
1943
Pitts, comedienne; John Allard, juvenile; Matie Connolly,
ingenue; Eddie Boland, comedian, and Roy Jones, technical
director.
* * *
Hector Dion, well known in eastern motion picture circles
for his work as the first Vitagraph leading man as well as
for his connection with the Thanhouser Company, has come
to Los Angeles and expects to shortly sign with one of the
prominent local companies.
* * *
We had a chat with Jack Glavey, the genial manager of
comedy production for the Fox Film Company the other
night. Jack was considerably elated over the fact that one
of his comedies featuring Hank Mann had just concluded a
most successful run of two weeks' duration at Miller's thea-
ter. This is the first comedy ever run more than one week
at Manager's Miller's house.
* * *
Despite all reports to the contrary, Francis Ford and Grace
Cunard are still on the L-Ko lot turning out their usual excel-
lent productions.
* * *
Joseph Anthony Roach, one of the veteran photoplay-
wrights of the industry, has recently shaken the dust of New
York and Chicago and is now wielding his trusty typewriter
in Los Angeles. Mr. Roach's most recent release has been
"Melting Millions," a Foxfilm production starring George
Walsh. The story was shown at Miller's Alhambra theater, of
this citv. and made quite a hit with Manager Miller's patrons.
At the present time the Corona Cinema Company is engaged
in the production of an eight-reel feature entitled "The Curse
of Eve," which was scenarioized by Roach from Wycliffe A.
Hill's story. *
* * *
C. M. Simmons,the Western Division Manager of Artcraft,
has, at last, a car as speedy as himself. The car in question
is a new roadster, which enables Friend Simmons to visit
about twelve towns a day.
* * *
C. F. Glimm, the enterprising manager of the Garrick
Theater of this city, is this week showing the Ince-Triangle
production "Between Men."
* * *
John Klock and Harry Dial have leased the Williams Opera
House of Williams, Arizona, and will open, on March first, a
new motion picture theater at that location.
* * *
A. E. Copeland, the manager of the Crescent Theater, of
Colton, California, has leased the Banning Opera House from
W. G. Mattjetscheck. Mr. Copeland is at present super-
vising extensive alterations prior to the opening of his new
motion picture theater.
* * *
C. C. Corwin has started the erection of a $10,000 structure
at San Dimas, California, which will house, upon completion,
a motion picture theater.
* * *
Adolph Schutz and associates, of the Princess Theater, Sil-
ver City, New Mexico, will be the lessees of a new theater.
* * *
William Martin of Hemet, California, will shortly reopen
the Perris theater, at Perris, Cal.
* * *
It is reported that Thomas Carmody, owner of the Star
theater at Elsinore, California, has sold that house to John
Penphrase, a well known Arizona exhibitor.
* * *
Johan Johannson, the proprietor of the Yuma and Casino
theaters of Yuma, Arizona, and the Somerton Theater in
Somerton, has consummated a deal whereby he becomes the
owner of two theaters in Imperial, Cal.
* * *
From Bisbee, Arizona, comes the news that the new Lyric
theater of that place has opened for business with John
Diamos as manager.
* * *
C. A. Hubert, of the Culver City Realty Company, is
shortly to reopen the picture theater at Culver City, Cal.
* * *
John A. Morgan is rapidly completing construction on his
41 eater at Alhambra, Cal.
* * *
E. P. Gardner, of El Paso, Texas, has purchased of Ro-
dolfo Cruze the Alhambra Theater of that city.
* * *
William Marcus, the owner and manager of the Mission
and Portola theaters of Santa Barbara, arrived in Los An-
geles this week, on business relative to the booking of fea-
ture films for his attractive house.
Mary Garden in "Thais"
Goldwyn Announces Famous Opera Star in Her Favorite
Roie for First Picture Production.
MARY GARDEN is to do a spectacular version of
"Thais" as her first Goldwyn picture. This announce-
ment is made by the Goldwyn organization following
a tabulation of thousands of letters received from motion
picture patrons and theater owners in every section of the
United States and Canada, and from South American and
British exhibitors.
Coupled with this announcement is the statement that
Goldwyn, after negotiations by cable and with his agents
in New York, has bought the complete world rights to
"Thais" from Anatole France, the famous French author.
Having created the role of "Thais," Miss Garden made
both the opera and its title role sensationally famous through-
out the world. When produced, "Thais" was the sensation
of two continents and it helped make this famous woman one
of the most talked about stars in the entire realms of music
and drama.
For the first time in the history of the industry a company
held a referendum "election" and permitted the public that
makes picture successes possible to name the picture for
one of the world's greatest stars.
Screen fans throughout the country have flooded the mo-
tion picture editors with letters of advice for Miss Garden,
and these have attained such an immense volume that the
newspapers in forwarding the letters to Goldwyn no longer
trusted to the United States mails, but sent these letters in
great boxes by express. One Cleveland newspaper in a
period of ten days sent Goldwyn more than 2,000 letters it
had received and three Chicago papers forwarded more than
1,000 letters each.
"Thais" was not selected without competition from the
other famous operatic vehicles in which Miss Garden has
appeared. The pathos and beauty of "The Jugglers of
Notre Dame" appealed to hundreds of persons who cast
their vote for it. "Salome" came third in the voting, but as
Miss Garden said a few moments before sailing for Europe:
"I think that there are many more who would prefer to see
me in 'Salome' but who would be perhaps too embarrassed to
sign their names to their request for it."
At the time of sailing, Miss Garden realized that the drift
of the voting was all in favor of "Thais" and she then told
a New York editor who was seeing her off that she would,
while in Paris, evolve a sensational new dance for her pro-
duction of "Thais" which would be one of the most astound-
ing things ever done in pictures.
BROOKLYN'S TRIANGLE SHIFTS TO PARAMOUNT.
Change in Program Follows Ousting of William H. Kemble
from Control of Theater.
BEGINNING Monday, March 12, the Triangle theater of
Brooklyn began showing Paramount service. W. N.
Holde, manager and director of the big central house,
declared it to be the intention of the Brooklyn Triangle The-
ater Corporation to conduct the Triangle as nearly as possi-
ble on the plan of the Strand theater in Manhattan.
The new corporation, which is composed of William H.
Hickin, David R. Beach and Albert Zimmerman, took over
the management and conduct of the theater for the protec-
tion of the Casualty Company of America, which was on the
bond of the William H. Kemble Theaters Corporation, for
the payment of the rent. After Kemble was ousted from
the corporation, which bore his name, the concern struggled
along. The Kemble company could not assign its lease, so
the dispossess proceedings were instituted and the owners
turned the building over to the new corporation. It is ex-
pected that the new company will continue for the year and a
half the lease has to run and then take advantage of the five
years' renewal clause.
TWO BROOKLYN THEATERS CLOSE.
Within a radius of five blocks in the Flatbush section of
Brooklyn, N. Y., there were until recently three motion
picture theaters — the Clarendon and Cortelyou, each seating
three hundred, and the Rialto, seating 1,800. Within "the
past week the two small houses closed their doors.
LEVINO WITH ROLFE.
A. S. LeVino, recently in charge of the publicity of the
V-L-S-E, has joined the Rolfe producing organization and
will work with Max Karger in the script department.
1944
THE MOVING PICTURE WORLD
March 24, 1917
Anti-Censorship Slides
Moving Picture World Offers an Excellent Group of Argu-
ments for Screen Purposes.
THE continued agitation of the censorship question in
so many different states is causing exhibitors and
the trade in general a lot of annoyance. The poli-
ticians are turning lo this industry more and more as a
source of revenue and to censorship as a means of providing
fat and easy berths for the "faithful." We only need to refer
to recent articles in these columns showing that in the latest
proposed censorship bill for the small state of West Virginia
provision was made for a yearly salary list of around thir-
teen thousand dollars, and in the bill introduced to the Mis-
souri legislators in January last a total appropriation of
almost three times that amount was outlined for salaries
alone, not to mention other necessary expenses. In our issue
of February 10 we gave a list of twenty states that were con-
' WE PROTEST ^
AGAINST CENSORSHIP
OF MOVING PICTURES
The press is free; pictures
should enjoy the same freedom
Americans are the
best judges of their
v own amusements /
/ \
KEEP THE PICTURES CLEAN
AND KEEP THEM OUT OF
POLITICS
WE DO NOT BELIEVE
THE AMERICAN PEOPLE
WANT CENSORSHIP
WE WILL NOT SHOW
OBJECTIONABLE FILMS
IN THIS THEATRE .
IX /\
Slide Number 4.
Slide Number 3.
sidering censorship bills of more or less drastic form and
;<dding hundreds of thousands of dollars to the present heavy
burden of moving picture taxation.
How shall all this be met? One of the most effective
ways, both for the present and the future, is to educate pub-
lic sentiment. To do this no more effective method could
be conceived than through announcements on the screens of
all the picture theaters by means of stereopticon slides. The
Moving Picture World has advocated this plan many times
already and has just prepared a new set of nine slides for
this purpose. The illustrations herewith are reproductions
of four of the slides and following are the texts of the com-
plete set, wheh has been made up by the Novelty Slide Com-
pany, of this city.
1. The people of this country do not want salaried politicians as
censors of their amusements. Why hamper moving pictures -with
censorship?
2. Censorship of moving pictures places a brand on the industry that
is unjust, discriminating and against the spirit of our free institutions.
3. Keep the pictures clean and keep them out of politics. We do
not believe the American people want censorship. We will not show
objectionable films in this theater.
4. We protest against censorship of moving pictures. The press Is
free; pictures should enjoy the same freedom. Americans are the
best judges of their own amusements.
5. The same regulations now controlling the press are sufficient
Censorship
Use yttur influence against it
Slide Number 0.
The sound common sense
of the American public is
the only necessary censor-
ship of moving pictures.
Present laws give ample
protection : : : : : :
Siide Number 7.
for moving pictures. Censorship is un-American and results in higher
taxes.
6. Censorship places the moving picture industry and the people's
amusement at the mercy of cranks and politicians. Use your in
fluence against it!
7. The sound common sense of the American public is the only
necessary censorship of moving pictures. Present laws give ample
protection.
8. Present laws are sufficient to deal with objectionable pictures.
Censorship is an unnecessary burden upon taxpayers. Vote against it!
9. The management of this theater desires the co-operation of its.
patrons in providing good clean entertainment. We want no "legalized"
censorship of moving pictures.
The slides will show on the screen exactly as in the illus-
tration, viz.: clear white letters on a black background.
Decoration, coloring or fancy lettering to detract from the
message has been avoided in order to make them as clear and
readable as possible. Complete sets, carefully packed and
postage prepaid, will be furnished at net cost of one dollar.
Some exhibitors may make their own or have them made
up by a local slide man, but every exhibitor should use them
on his screen steadily and persistently for months and per-
haps years to come. The result cannot fail to be a crystal-
lization of public opinion against the idea of compulsory cen-
sorship, either Federal, State or municipal.
A I. Woods Forms Picture Company
Will Do All His Stage Successes in Pictures — Capitalized
for One Million Dollars.
AH. WOODS announces the formation of the A. H.
Woods Motion Picture Company, for the purpose of
• picturizing the A. H. Woods successes of the past,
present and future. The company has been incorporated at
Albany with a capital of $1,000,000. The location of the east-
ern studio will be an-
nounced later. A west-
ern studio will also be
built.
The formation of the
A. H. Woods Motion
Picture Company opens
for presentation on the
screen the splendid
repertoire of stage suc-
cesses owned exclu-
sively by Mr. Woods,
and specially adapted
for picturization. These
include such notable
successes as "Common
Clay," "The Yellow
Ticket," "Cheating
Cheaters," "Innocent"
and others. These
screen versions will
feature the most im-
portant dramatic stars
and the most notable
casts available, and
will be produced un-
der Mr. Woods' per-
sonal supervision.
All of Mr. Woods'
future theatrical productions will be presented in the Eltinge
and Republic theaters, which he controls in New York, and
in his new theater in Chicago, which will be ready for occu-
pancy next season. Then, instead of sending on tour
throughout the country, second, third and fourth companies,
Mr. Woods will present to the public outside of New York,
Chicago and the big cities perfect screen versions of each
play, with the original casts wherever possible, to be ex-
hibited in the best picture theaters, with the assurance that a
spoken version will not be presented in any city w:here the
screen version is shown. Screen versions will be made only
of those plays that have had a minimum run of eight weeks
in New York or Chicago. Mr. Woods has already enlisted
the services of the best authors, actors and directors avail-
able. A list of these will be announced later.
A. H. Woods.
MOSS COMPANY GOES TO JACKSONVILLE.
After a month's sojourn at Lake Saranac taking snow
"stuff" for the forthcoming B. S. Moss "One Hour," the
company of players has returned and is now at work with
Director Paul McAllister at the Biograph Studio. On the
10th the company will pack up again and depart for Jack-
sonville, Fla., where the picture will be completed in three
weeks. The cast includes Zena Keefe and Alan Hale as
co-stars, Ina Brooks, Warren Cook, William Marion, Henry
W. Pemberton and D. J. Flanaghan. Mons. Barlatier, the
famous French camera expert, is in charge of the photo-
graphic end, following the success of his work with the
"Argyle Case" picture.
DORIS KENYON WITH WHARTON.
Miss Doris Kenyon has been recently engaged by Whar-
ton, Inc., of Ithaca, N. Y., to star in their first super-feature
production, "The Great White Trail." The company is now
at Saranac Lake taking some of the winter scenes. Leo. D.
Wharton is personally directing the work, assisted by a
picked staff from the Wharton studios. "The Great White
Trail" will be the first, of releases of the Whartons under
their policy of one supeV-feature each month. Miss Kenyon
will have exceptional support in Thomas Holding and Paul
Gordon. About two weeks will be required to finish the
work at Saranac Lake and then the company will return to
Ithaca to complete the picture at the studios.
March 24, 1917
THE MOVING PICTURE WORLD
1945
Reviews of Current Productions
jftmHi
nam^
EXCLUSIVELY BY OUR OWM STAFF
Pauline Frederick Shines in "Sapho"
Gives Strong Performance in Famous Players Adaptation of
Alphonse Daudet's Drama.
Reviewed by George Blaisdell.
THE outstanding factor in the Famous Players adaptation
of "Sapho" is the individual work of Pauline Frederick
in the name role. Her interpretation of the famous
heroine of Alphonse Daudet's classic is a thing of life. She
has the fire, the abandon, the coquettish art of the young
Frenchwoman who finds life pleasant, who makes what she
believes to be love consecutively to the sculptor, the poet and
the young man about town. And she possesses the depth of
feeling to reveal to us the soul of the woman who comes in
contact with the one man who in her world towers above all
others, for whom she casts aside the luxuries bestowed by
former favored suitors and elects to share with him a cottage
in the country.
"Sapho" is not a Sunday school tale. It is a psychological
study of a type of womankind, a searching out of the heart
Scene from "Sapho" (Famous Players).
of a woman. Sapho holds our attention if she does not win
our sympathy as she transfers her affections even as she
might change her garb, but there can be no question of her
domination following the moment she finds herseit. It is a
worthy portrayal of an unworthy woman who turns straight.
Frank Losee is Caoudal, the sculptor, who in the flower girl
discovers more than the model he seeks. John Sainpolis is
Dejoie, the poet of untender years who finds no difficulty in
persuading Sapho to change her address. Pedro De Cordoba
is Flamant, who for the love of Sapho commits forgery and
loses his liberty and his mistress at the same time. Thomas
Meighan is Jean Gaussin, the youth from the country, who not
too late discovers he has loved unwisely and transfers back
to the sweetheart of his childhood the affection that for a
time had gone afield. It is a fine cast.
Hugh Ford has splendidly staged the production. He has
reproduced the atmosphere of Paris of the period of today
rather than of the time of the story. Mr. Ford has been at
pains to bring out the lighter side of the drama, to leave
covered as much as may be the sordid side; but he has banked
strong on the dramatic situations of the denouement. It is
all well done.
Harry B. Harris, cameraman, has joined Director Burton L.
King, of the Metro-Popular Plays and Players' forces. Among
his important pictures have been -"Capt. Macklin" with Lil-
lian Gish, "The Outcast" and "The Shattered Idol" with Mae
Marsh, and more recently "Vanity," the Metro production
starring Emmy Wehlen.
"The Social Leper"
Arthur Ashley Does Strong Acting in Five-Reel Peerless
Photoplay Which Is Partly Told in Narrative Form
— Released by World Film Corporation.
Reviewed by Edward Weitzel.
THE subject matter of "The Social Leper" has considerable
dramatic strength; its effectiveness is weakened by tell-
ing part of the story in narrative form. This five-reel
photoplay, from a story by Florence Bolles, was produced by
Peerless. A young man who has married a worthless woman
and divorced her discovers that a friend of his has fallen in
love with his ex-wife; he thereupon sits down at a restaurant
table with his friend and tells him about it, the action being
several times flashed ahead to this restaurant scene in order
to remind the spectator that what he is seeing has already
taken place. This narration corresponds to the old-fashioned
asobsolet "^ Sp°ken drama— and will, eventually, become
The remaining reels follow the career of the divorced woman
E,™I£ah aSK8 *.° h°ld her P°sition in society. Finding that her
Mm %hUS^and ,1S m l0Ve With another woman, she blackmails
nim. She also plays the friend false and is choked to death by
him, the unlucky ex-husband arriving on the scene in time to
i^nrfrMem,r the murder. Matters are cleared up by the find-
£fri««, \l ♦ bu,tton torn from the coat of the real murderer,
during the struggle. With skillful handling, the material em-
ployed might have been constructed into a fair quality of mid-
dle class drama. The difference between the narrative and the
fweTn neinfTn,0/ pJaywritinS is the same as the difference be-
T be,ln*[ told of some moving phase of life and being a be-
holder of the event. Why disturb the illusion by continually
reminding the spectator that what he is looking at , n t the
actual occurrence, but something that is being told to him'
The directing of the scenario has been well done by Harley
Knoles, and the entire production meets the demands of the
thC^;„nCaryle fBla<*well and June Elvidge are starred! out
the strongest acting part falls to Arthur Ashley. His scenes
Scene from "The Social Leper" (World).
as the fear-crazed murderer are realistic to a startling degree.
Carlyle Blackwell makes the most of rather negative oppor-
tunities and June Elvidge plays a vampire, and permits one to
believe that such a woman existed in real life. Evelyn Freelev
Mrs Eugenie Woodward, George MacQuarrie, Isabelle Berwin
and Edna Whistler are to be commended for their work.
Director George E Marshall is filming at Universal City.
The Foreman of Circle W.," a three-reel Western drama
which was written by himself. Many of the well known
Universal cowboys enact the principal roles in the photoplay
in which there is much fast riding and numerous thrilling
incidents. "muiug
1946
THE MOVING PICTURE WORLD
March 24, 1917
"Susan's Gentleman"
Violet Mesereau at Home in Romantic Five-Reel Bluebird
Comedy-Drama — Directed by Edwin Stevens.
Reviewed by Ben H. Grimm.
BLUEBIRD'S release for April 2, "Susan's Gentleman," a
romantic five-reel comedy drama, is a typical Violet
Mesereau vehicle. Miss Mesereau is given plenty of op-
portunity to be cute in this picture, and she goes at Tier work
with a knowledge of the requirements of the story and with an
ability that results in a pleasing screening of her efforts. In
this release we see much of Miss Mesereau in a knee-long,
ragged dress. The combination of ragged raiment and touseled
blonde hair is not a losing one. The general tone of this pic-
ture is light and, in a sense, frivolous. This rather lessens
the weight of the more serious moments. Many of the subtitles
contain a certain amount of humor.
The story visualized in the film is the kind that we might
expect to find in those paper-covered books that we can buy at
any bookstore for ten cents — the kind that are most dear to
the hearts of those who want their romance dealt out in large
slices, unseasoned by logicality or anything else so long as the
hero gets the girl in the end. It was written by Kate Jordan
and scenarioized by John C. Brownell. In the story the daugh-
ter of an English nobleman — who of course has a big estate —
elopes to America with the handsome groom. The groom is a
drunkard. His wife dies when Susan is born. Next we see
Susan as a child of the tenements. She is an avid reader of
one of those same paper-covered novels, and always puts her-
self in the heroine's place. The nephew of a nobleman, who
was once a suitor of the English girl, is forced to flee to
America, and "by rare chance," according to the synopsis, be-
comes a roomer in Susan's flat. Of course he is "Susan's gentle-
man," and in the end they return to England and everything
is straightened out to the "and they lived happily ever after."
Scene from "Susan's Gentleman" (Bluebird).
Supporting Miss Mesereau are Maud Cooling, Sidney Mason,
James O'Neill, William O'Neill and Bradley Barker, all of whom
are capable.
The production details are fully up to Bluebird's standard.
Photographed by Lewis Ostland.
"Little Lost Sister*
Five-Reel Selig Production Based on Story by Virginia
Brooks and Play of Same Name — Directed by Al.
Green, Adapted by Gilson Willets.
Reviewed by James S. McQuade.
DIRECTOR Al. Green is to be complimented on the nice
judgment and skill displayed in the screen version of this
well-known story. He has kept in fine restraint any de-
sire that might have arisen to bring into greater prominence
the downfall of the character for which the story is named,
and without doing so he has succeeded in giving the spectator
a powerful object lesson on the wiles of the underworld and
on the dangers that menace poorly-paid girls, whose home life
is bereft of all that makes life worth living.
In the Cafe Sinister, where underworld gaiety disports itself
in a way that defies police interference because of its seeming
respectability, Mr. Green furnishes a most realistic scene which
finds its climax in a raid by the police and the arrest of the
proprietors, who are only the tools of the man higher up — who,
by the way, is an honored pillar of the church.
This man, John Boland, the president of a great corporation,
is impersonated by George Fawcett, and his masterly charac-
terization will add to the laurels he has already won before
the camera. The cast of countenance worn by Mr. Fawcett in
this instance is one of almost bulldog ferocity, when he seeks
to depict the man as he really exists; but when John Boland
assumes the character of a church member, what a change in
the Fawcett face. It fairly beams with goodness, and the
eyes light up with a warmth that is all convincing of the saint-
liness of the soul within.
Mary Randall, the nemesis of John Boland and the fearless
leader of the crusade against vice in the community in which
he lives, is a part ably played by Bessie Eyton. Vivian Reed
appears as Elsie Welcome, the titular role, and one is always
impressed by the realism of her acting.
The arch villain of the story, Martin Druce, has been as-
&m . .. M'
> i
t-^-%/
i ','iiHihiifrt
Scene from "Little Lost Sister" (Selig).
signed to Joseph Singleton, whose virile acting makes the part
one of the strongest in the cast. Will Machin's Harry Boland
(son of John Boland and his heir), and Al. W. Filson's Grogan
(a henchman of the man higher up), are well drawn. Two ex-
cellent characterizations are those of Patience Welcome and
Mrs. Welcome (her mother) by Marion Warner and Eugenie
The release date is March 12, through the K-E-S-E service.
"The Cloud"
Jean Sothern Featured in Five-Reel Drama Produced by
Van Dyke Corporation for Art Dramas Program.
Reviewed by Ben ±i. Grimm.
FIVE reels are used in dispelling "The Cloud," a photo-
drama produced by the Van Dyke Film Corporation for
the Art Dramas program. There are several other
clouds than that referred to in the title to be found in the pro-
duction, but viewed as a whole the picture is more blue sky of
dramatic interest than cloud. Thickest of the clouds is the lack
of continuity, which particularly characterizes the early reels.
Scene from "The Cloud" (Van Dyke).
That the production is not much better than average is due
in a large measure to this lack of continuity. Better con-
tinuity would have brought to life latent screen possibilities
in the story, which has several original features, and which
is somewhat off the beaten track.
Jean Sothern is seen in a trifle different and more dramatic
role than she has appeared in recently, and she is distinctly
not the loser by her latest screen appearance. She has a very
March 24, 1917
THE MOVING PICTURE WORLD
1947
sympathetic role and makes the most of it. She is cast as a
girl who sacrifies a fortune and suffers humiliations to protect
her mother's good name which, it later develops, was un-
smirched in the first place. There are several loose ends to
the complicated story, some of which are gathered up in an
anti-climax. The picture takes its title from the cloud hover-
ing over the girl due to her and others' belief in the wrong-
doing of her mother. But the cloud is finally dispelled and
the girl, escaping the consequences of a mock marriage to a
man she thought she loved, comes to the realization that she
really loves the lawyer who has been her main help and
advisor.
Chief in support of Miss Sothern is Richard Tucker, who de-
serves especial commendation for his efficient acting in the
role of the lawyer. Two capable young villains are Arthur
Housman and "Walter Miller. Included in the cast are Frank-
lyn Hanna, Mae Melvin, Ogden Crane and Mrs. Charles Wil-
lard. Directed by Will S. Davis.
"Out of the Wreck"
Kathlyn Williams Finely Portrays Emotional Role in a
Moving Morosco Production.
Reviewed by George Blaisdell.
MOROSCO gives us a good story in "Out of the Wreck,"
released on the Paramount program on March 8. It is
a story of politics and newspapers, of intrigue and
struggle. Maud E. Corsan has written a script said to be based
on an actual happening. It may well have been. It rings
true more than generally speaking. More than that, it has
the quality of deep interest and of real drama.
Kathlyn Williams has the role of Agnes Aldrich, the wife
of a successful politician, a candidate for the Senate. In the
search for a vulnerable point of attack in Aldrich's candidacy
It is discovered his wife has a past. The wife's frank revela-
tion of her early sorrows provides genuine dramatic material.
She is at all times the center of interest and of sympathy.
Miss Williams feelingly portrays the woman against whom
luck seemed always to turn in early life.
William Clifford is Steve O'Brien, the friend of Agnes, who
helps her In the beginning and meets death at her hands later.
Mr. Clifford gives a good performance of a character that is
out of the usual. When the acquaintance is formed between
the two and until the time of the supposed marriage Steve
Is a man of honorable demeanor in suite of his fast com-
panions. It is his singular reversion to the role of a bigamist
and gutter drunkard, so completely at odds with all that had
been forecast as to his character, that provides a phase of the
story not altogether explicable.
William Conklin is Aldrich, the candidate. It is a good role
and he makes much of it — as he fills it. Stella Razeto is Ruby,
the cynical newspaper woman who starts an expose and when
she learns the inside of the tragedy she has uncovered has
not the heart to carry it further. William Jefferson is the
newspaper editor and superior of Ruby who aids and abets
her. The work of these two contributes materially to the
success of the story, to the drama and also to the comedy
relief.
"Out of the Wreck" will rank as a good picture. The pro-
Scene from "Out of the Wreck" (Morosco).
duction is lavish in its staging; the story contains strong con-
trasts of high life and low life. There is running through it a
strong vein of real human interest. It bears, in fact, the ear-
marks of a popular subject.
Two Kalems
"The Lost Legion of the Border," an Episode of "The
American Girl" Series, and "The College Boys' Special,"
a Number of the "A Daughter of Daring" Series.
Reviewed by Ben H. Grimm.
IN KALEM'S next two-reel release of "The American Girl"
series, titled "The Dost Legion of the Border," Madge King
(Marin Sais) becomes the central figure in a western story
that has many strong points and one weak one. But there is
enough action, enough stirring horsemanship, enough sustained
Scene from "The Lost Legion of the Border" (Kalem).
interest and enough of the other elements that go toward mak-
ing a good Western in the film to overlook the point in Fred-
erick R. Bechdolt's story in which the girl fights an arranged
gun dual with a bad man. As a whole the release is a good one.
The story tells of the plan of the "squarest" highwayman in
the West to form a republic of his own, whose inhabitants shall
be all the old bandits west of the Rockies. But we do not learn
what the "square" bandit's plans are until we have been
brought through a screened story of considerable interest, and
much action. Director James Home is to be complimented on
the real western atmosphere he has gotten into this and other
releases of the series.
Besides Miss Sais, we see on the screen Frank Jonasson,
Edward Hearn, Ronald Bradbury and Edward Clisbee.
"The College Boys' Special."
This one-reel episode of the "A Daughter of Daring" series
is the best yet. Helen Gibson, besides furnishing her usual
thrills, shows us that she has histrionic ability as well. The
story, too, is better than usual, and contains more interesting
material than have any of the preceding releases. Besides see-
ing Helen Gibson's stunt of leaping to a wild freight car from
her horse, we are given several minor thrills by other members
of the cast. The story tells of the pranks of a bunch of col-
lege boys, and of how Helen finally brings them to terms when,
through her daring, she manages to sidetrack a freight car
which they are in just in time to avert a collision with the
limited. With Miss Gibson in the cast are L. T. Whitlock and
G. A. Williams. Directed by Scott Sidney.
A production of Robert Louis Stevenson's "Kidnapped" has
Just been completed at the studios of Thomas A. Edison, Inc.,
and will be released under the Conquest Pictures brand.
"Sister Against Sister"
Virginia Pearson Has Dual Role in Five-Reel Fox Photoplay
That Belongs to the Popular Price Melodrama of
a Past Generation.
Reviewed by Edward Weitzel.
THE crying need in the moving picture industry is the
proper classification of its product, such as exists in the
clothing business, the grocery business, and existed i«
the spoken drama ten years ago, when there were three dis-
tinct grades of theaters throughout the land, charging distinct
prices of admission, and that which was an excellent article
for the money at one theater and satisfied its patrons, would
have proved a different proposition at a higher grade of house.
If the same conditions existed in the moving pictures, three
distinct grades of houses catering to as many separate grades
of intelligence, the task of reviewing photoplays would be a
much simpler matter. There are any number of good but art-
less souls that care nothing for the higher drama, to see life
as it really exists. To hold their attention the playwright
must use broad strokes, without shading, and make his ap-
peal solely to the emotions. The complexed blending of the
good and the bad that constitutes the nature of the average
human being is too subtle for their understanding. The dra-
matist must so divide the goats from the lambs amonr his
characters that no analysis is necessary to determine the truth
or falsity of their actions; one set representing incarnate vir-
tue, the other incarnate vice.
Of this school were the writings of Theodore Kramer and
1948
THE MOVING PICTURE WORLD
March 24, 1917
Owen Davis, in the days when the melodrama was king and
Al. Woods shared the profits. Mary Murillo, the author of
"Sister Against Sister," the five-reel Fox photoplay starring
Virginia Pearson, is a legitimate successor to the pair of pro-
lific playwrights just mentioned. Her method of depicting hu-
manity is as obvious as theirs and follows the same line of
construction. She even employs the same comic relief, the
stout cook, in her latest drama, checking her flow of tears
upon a batch of bread dough after she has been upset and
sprawled on the kitchen floor. All of which belongs to this
Scene from "Sister Against Sister" (Fox).
grade of playmaking, and stamps "Sister Against Sister" as a
worthy specimen of its particular class.
The production has not been slighted in any department, and
the cast truthfully reflects the spirit of the story and its in-
tellectual requirements. Virginia Pearson acts two sisters,
one a siren, the other a saint. She follows faithfully the au-
thor's conception of both characters. The same may be writ-
ten of the work of Walter Law, Irving Cummings, Maud Hill
and the other members of the cast. James Vincent directed the
picture.
"The Voice on the Wire"
Ben Wilson and Neva Gerber Featured in New Serial Which
Presents Clever Combination of Mystery and Thrills.
Reviewed by Robert C. McElravy.
THE first half dozen two-reel instalments of this new serial
introduce a story of strong melodramatic interest, in the
best sense of the word. The series of inexplicable mur-
ders, all following warnings imparted by a mysterious voice
over the telephone, present a mystery that intensifies as the
Scene from "The Voice on the Wire" (Universal).
story proceeds. The hero-detective, Shirley, makes repeated
efforts to break up the series of crimes, but is baffled in each
attempt. The observer is equally baffled, for the mystery is
well protected.
The story was adapted by J. G. Alexander from a book by
Eustace Hale Ball and produced by Stuart Paton. The con-
struction is excellent in the opening installments, the action
being well-timed and carrying the interest along with a
strong sweep. Ben Wilson appears as Shirley, who attempts
to unravel the series of crimes, and makes good use of his
opportunities in this interesting role. Neva Gerber is also
pleasing as Polly Marion, the young actress who becomes
involved in the various crimes. Others who have important
parts are L. M. Wells, Frank McQuarrie, Howard Crampton,
Joseph Girard and Ernest Shields.
An element of improbability hovers over the main con-
ception, which gives an amusing turn 'to the production. This
relieves the situations from the horror and unpleasantness
they might otherwise arouse. Each of the murders is com-
mitted by what is termed the "oriental death punch," traces
of which are found above the heart of each victim.
The series is to comprise fifteen installments.
Pathe Releases
"Told at Twilight," Featuring "Little Marie Sunshine," and
the Latest Installment of "Mystery of the Double Cross."
Reviewed by Edward Weitzel.
THERE are bits of the unconscious humor of childhood in
"Told at Twilight," the five-reel "Little Mary Sunshine"
photoplay, produced by Balboa, that will delight the
admirers of that remarkable youngster. Baby Marie Osborne.
The attempt to weave a dramatic interest into the plot
has not been accomplished very successfully. But that is of
small moment! The situation where the father of the little
heroine comes to rob the man who has befriended him and is
confronted by his own child is not particularly novel and
is less convincing. Fortunately, this serious element has
very little bearing on the merits of the picture.
In "Told at Twilight" little Mary's adventures with a for-
bidden playmate, a little colored boy named Piggy, are the
Scene from "Told at Twilight" (Pathe).
sources of most of the fun; although, her reliable friend,
the wealthy, but lonely old gentleman next door, again has
a hand in the doings. From a comedy point of view, "Told
at Twilight" is the best of the Little Mary Sunshine series.
It is hardly necessary to add that the young star possesses
all of her old charm and maintains her position as the lead-
ing child actress of the screen. The ratio of her personality
in relation to her size is but one of her amazing gifts. Henry
King continues to direct little Miss Osborne's pictures and
to act as her principal support.
"THE MASKED STRANGER."
The second number of the latest Pathe serial, "Mystery of
the Double Cross," produced by Astra, will prove quite as puz-
zling to the spectator as do the efforts of Peter Hale to iden-
tify the woman with the mark on her shoulder. Hale is in-
vited to the country home of the Brewsters and meets a
mysterious young woman who claims to be Philippa. He at-
tempts to make love to her, but she repulses him and he tries
to discover if she is branded with the double cross. A masked
stranger prevents him, and the installment leaves him on
the verge of a new adventure. Mollie King, Leon Bary and
Ralph Stuart lead the cast.
"The Mortal Siri'
Viola Dana Starred in Five-Reel Drama, Written and Di-
rected by John Collins — Produced by Columbia
for Metro.
Reviewed by Ben H. Grimm.
A RATHER conventional and more or less hackneyed plot
has been given an extenuating "punch" in "The Mortal
Sin," a five-reel drama, in which Viola Dana is the star,
and which was produced for Metro by the Columbia Pictures
Corporation. The "punch" is registered by a quite powerful
climax — a climax dramatically interesting enough in its en-
March 24, 1917
THE MOVING PICTURE WORLD
1949
tirety to make the viewer forget and forgive the fact that
he was, in the earlier reels, offered much screen material not
necessary to the telling of the story. John Collins, who wrote
the story and directed the picture, evidently was first inspired
with the climax, and proceeded to build a story around it that
fitted it. Many of the subtitles are quite preachy in tone.
Mr. Collins has very wisely permitted Viola Dana to domi-
nate the production, for it is because of the ability and per-
sonality of Miss Dana that the picture ranks at all above the
average. The little actress has the ability to make her scenes
convincing, and, cast in the role of the wife of a poor author,
who sells herself so that her husband might live, she easily
enrolls and maintains the spectator's sympathy. Her support
is capable. Robert Walker and Augustus Phillips are particu-
larly adequate. Others in the cast are Lady Thompson, Henry
Leone, Louis B. Foley and Ricca Allen.
The story tells of a poor clerk in a publishing house who
is writing a novel. He becomes ill and his wife takes his job.
The publisher covets the girl, and she, in order to obtain funds
to insure her husband's health, listens to the publisher's pro-
posal. Returning from the west, where he has gone for his
health, the husband discovers his wife's unfaithfulness. He
condemns her and later kills her. The husband wakes up to
find that he has been dreaming, and that the dream, while
just the opposite of what he has been writing, will fit well
between the covers of his novel, which started the nightmare.
Photographically, the picture is not all that could be desired.
Production details are adequate. Released March 12.
"A
Triangle Program
Two Fine Five-Reel Features, "A Daughter of the Poor,"
Fine Arts With Bessie Love, and "The Square Deal
Man," Ince Kay Bee With William S. Hart.
Reviewed by Louis Reeves Harrison.
DAUGHTER of the Poor," by Anita Loos, directed by
Edward Dillon, is beautifully constructed, admirably
handled and presented by a fine company in flawless
shape. Bessie Love is ideal in her title role, her best inter-
pretation thus far. In that there is a definite purpose, how-
ever, lies a great element of success. No great necessity for
submerging the theme exists in a story so direct and simple,
so it is permitted to shine in action and subtitle. It is
social and therefore vital, the old cry from the depths of
the less fortunate part of humanity and a generous response
from people of wealth who acquire a wider consciousness of
their duty through the unexpected contact with a very win-
ning and aggressive little daughter of the poor and through
a story about her written by a poor author who loves her
dearly.
The theme is big enough for thousands of live stories, but
it is too often presented with disagreeable spectacles of
martyrdom, and it is not easy to handle under any circum-
stances. It is very sweetly and delicately put in this instance.
There is nothing theatrical about the director's work. He
is visualizing a motion-picture story and he does it con-
vincingly by motion-picture methods. Several of the char-
acters beside that assumed by Miss Love stand out with cameo-
like iistinctness, notable that of her socialist and utterly in-
capabJe uncle impersonated by Max Davidson. Carl Stock-
dale, as the publisher, is decidedly convincing, and George
Beranger, as the socialist writer, is very effective. The story
is admirably typed throughout, a well-balanced composition
dealing with subject matter of live interest, hence the release
Will undoubtedly meet with approval almost universal.
"The Square Deal Man," by J. G. Hawks, presents William
Scene from "The Square Deal Man" (Triangle).
S. Hart in a role of finer character than many he has as-
sumed in the past and more powerfully presents the complex-
ity of human nature as opposed to the worn-out theatrical
Idea of one-sided personality. The story also strikes a vig-
orous note when a fearless clergyman in a rough border
town dares tell the "square" gambler, impersonated by Hart,
that he is nothing more than a "parasite," a degraded human
outcast, existing by contemptible means of getting his living,
for there is no meaner and more despicable creature on earth
than the professional gambler. This particular gambler has
never before had it brought to his attention that the suffering
he causes reaches out to innocent women and children — he
was under the impression that he was fleecing a certain class
of men "born every minute." The tragic death of a man who
had lost his entire possessions at the game, leaving penniless
a petted daughter in the east for whom he expected to provide.
A tremendous and perfectly logical conversion of character
follows and the gambler decides to be a real man. He goes
to the border ranch he now owns and restores order among
Mexican cow punchers with a distinct purpose of handing over
the property to the rightful owner when she arrives. Her
appearance on the scene as the supposed owner sets up a
very interesting situation not sufficiently developed or thrust
aside for some mock heroics, but the story holds in spite of
its lack of love interest at this stage, possibly because of
superb treatment. Ranch life is so adequately pictured that
the "atmosphere" of this release is deeply impressive — it is
pure artistry. With such artistry of presentation, fine acting
by Hart, when he keeps within the limits of human exper-
ience and vigorous subject matter, "The Square Deal Man"
should prove an attraction on any program.
"Aladdin from Broadway"
Five-Reel Vitagraph Blue Ribbon Feature Adapted From
Novel by F. S. Isham Is Full of Interest and Color.
Reviewed by Edward Weltzel.
ARABIAN Nights tale "Aladdin from Broadway," by F. S.
Isham, has been made into a Vitagraph Blue Ribbon
Feature with excellent results. It is an adventure story
that readily lends itself to screen presentation, and its ro-
mantic plot, picturesque settings and abundant life and
color are utilized with skill in the picture version. The ex-
ploits of the young American who starts for Mecca after a
Bible and returns with a wife are told in a straightforward,
quick moving manner that goes far to engender belief in
their accomplishment.
Perils there are in plenty, and many moments when the
hero's life hangs in the balance, but the light-hearted mood
which is habitual to this nephew of Uncle Sam reacts on
the entire drama and causes the spectator to view the pro-
ceedings in the guise of pleasant entertainment, and not
give a rap about its plausibility.
With New York, Mecca, Damascus and the desert as a
background, the producer has been able to fill the drama
with animated and diversified phases of life in the new and
in the old world. Most of the oriental scenes are exteriors
and their reproduction carries the stamp of truth. Director
William Wolbert has caught the spirit of the book and trans-
ferred its atmosphere to the screen with commendable fidelity.
The featured players of the cast are Antonio Moreno and
Edith Storey. Both contribute largely to the success of
"Aladdin from Broadway." Antonio Moreno has the mental
alertness and physical force called for by the character of
Jack Stanton, in addition to his unfailing sense of humor.
Edith Storey has a dual role and plays both parts with equal
skill. As the Armenian wife of an English antiquarian, and,
later, as the daughter of the couple, she finds a wide range
for the expression of her talents, and is particularly apt in
investing both her impersonations with the flavor of the
Far East. William Duncan, Laura Winston, Otto Lederer
and George Holt are prominent in a thoroughly adequate sup-
porting cast.
Heavy Bookings Reported on Kalem Series
With a Few Exchanges Still to Be Heard From It Appears
to Be One of General Film's Big Successes.
THE oft-raised question, "Do the majority of exhibitors want
two-part productions?" seems to be conclusively answered
in the affirmative by the eagerness with which all the
available prints of Kalem's two-part "American Girl" pictures
are being booked. The extraordinary demand for this series has
resulted in an increased order from the General Film exchanges
for prints. And the Kalem Company is certain that there will
be a further revision upward in the very near future, or as
soon as all of the exchanges are heard from.
A concentrated selling campaign, backed up by local news-
paper advertising which has not cost the exhibitor one cent,
reinforced by Kalem's trade paper advertising and circularizing,
has been going on for some time. That it is bearing fruit is
evident.
The Kalem Company and the exchange managers have im-
plicit confidence in the pictures they are selling because hun-
dreds of exhibitors have been invited to see several episodes
screened at their exchanges, and the results have been im-
mense. It is equally certain that Kalem did not overestimate
the drawing power of the author's name — Frederick R. Bech-
dolt — who is known to all classes of magazine fiction readers
for his vivid, colorful stories of the rugged West. The star
of "The American Girl," Marin Sais, also constitutes a big
drawing card wherever Kalem pictures have been shown.
Men like John H. Kunsky, of Detroit, who have achieved suc-
cess as exhibitors with short length pictures, have booked
"The American Girl" series for their houses, and their con-
gratulations, by letter and by wire, are pouring into the Kalem
office in increasing quantities.
1950
THE MOVING PICTURE WORLD
March 24, 1917
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Comments on the Films
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EXCLUSIVELY BY OUR OWN STAFF
General Film Company.
THE BOGUS BRIDE (Kalem). — Much improvement is seen in this
one-reel Ham and Bud comedy. The film is a better comedy than
these two have appeared in in some time. This is due in a large
measure to the direction and story. The use of close-ups has been
resorted to with laughable effect. Ham and Budd, aided by Henry Mur-
doch are seen in a more or less original comedy story. Because of
presents offered newlyweds, Ham makes Bud his bride. The following
complications brings forth several laughs and numerous chuckles.
CANIMATED NOOZ PICTORIAL, NO. 26 (Essanay)— A split-reel
combining about five hondred feet of animated cartoon burlesques on
topical subjects and about five hundred feet of educational. The car-
toon comics register a few laughs. The educational is good. It shows
how freight cars and modern locomotives are built.
THE NEWLYWEDS' MISTAKE (Vim).— A comedy reel with George
Larkin and Irene Wallace playing the leads. The newlyweds each mis-
take someone else for their marital mate. Each gives chase to the
wrong party and funny complications follow. An average comedy
number.
DIMPLES' BABY (Vitagraph). — A rather old story has been utilized
in the making of this two-reel drama, but the film is made acceptable
by the fact that Lillian Walker is the chief figure of interest. The
story tells of a girl who loves babies, and who finds one in the tonneau
of her automobile. She brings the baby home and cares for it. It de-
velops that the baby's mother is an actress who was over-friendly with
one of the girl's suitors. But everything is adjusted happily.
THE COLLEGE BOYS' SPECIAL (Kalem).— A number of the "A
Daughter of Daring" railroad series. This is the best reel thus far.
The story is better than usual, the direction is better, and we get sev-
eral minor thrills besides Helen Gibson's stunt of leaping to a speeding
freight car from the back of her galloping horse. Miss Gibson shows
that she has considerable acting ability in this reel. Reviewed in an-
other column.
THE SELIG-TRIBUNE, NO. 19, 1917 (Selig).— N. Y. Giants leave
for Texas ; push ball contest, Waverly, Mass. ; Steamer Santanky
ashore, New Bedford, Mass. ; Society water sports and mid-winter field
day, Palm Beach ; Chief Bender wins clay pigeon shoot, Camden, N. J. ;
Scenes during sugar workers' strike, Philadelphia ; American liner
Philadelphia reaches New York; Ten thousand school children take part
in drill, San Francisco ; General Funston's body en route and General
Funston's funeral ; El Paso and San Francisco ; Sculptor finishes bust
of President Wilson, New York.
General Film Company Specials.
THE FIVE-DOLLAR BILL (Essanay).— One of the "Black Cat" fea-
tures. This two-reel release contains much piquant and subtle humor,
and is a worthy short-length subject. An underpaid commuting clerk
is saving coupons for a watch that lie much desires. He finds a bunch
of money, but the owner of the money advertises that the money is
counterfeit. The clerk brings the money back and receives a reward of
$5. With this he buys just enough tobacco to get the coupons that
will obtain the watch for him. This is a human and understandable
story, well produced. The leading characters are Webster Campbell
and Anna Mae Walthall.
THE VANISHING WOMAN (Essanay).— No. 12 of the "Is Marriage
Sacred?" series. This two-reel unit of the series is an interesting
drama, telling on the screen of a college girl, dissatisfied with her
home, who marries the man she believes can give her the life she
eraves. The man proves himself unworthy. The girl divorces him and
turns to her former and more worthy suitor. Marguerite Clayton, Syd-
ney Ainsworth and Edward Arnold head the cast.
THE LOST LEGION OF THE BORDER (Kalem).— An episode of
"The American Girl" series. This two-reel release is a good Western,
which would have been much better but for one weak point in the
story. As a whole it is an acceptable film. This time Madge King
(Marin Sais) becomes the central figure in a "square" bandit's plans
to form a republic in Mexico which shall be inhabited by all the old
highwaymen west of the Rockies. Despite fights with the sheriff's
posses, the bad band is allowed to proceed out of the country. Re-
viewed at length in another column of this issue.
Art Dramas, Inc.
THE CLOUD (Van Dyke), March 8. — Jean Sothern is the featured
player in this five-reel drama. The picture is an average program
offering. The story tells of a girl who sacrifices a fortune and suffers
humiliation because of a supposed cloud over her mothers' and her
mame. A fuller review will be found on another page of this issue.
Bluebird Photoplays, Inc.
POLLY RED HEAD (Bluebird), March 19.— A five-reel feature, directed
by Jack Conway and based on one of the well-known "Pollyooly" stories
by Edgar Jepson. This is light and humorous in treatment throughout.
The plot is stretched slightly to make it over five reels, but the gaps are
filled in by pleasing comedy touches. Ella Hall appears in a double
role of Polly and Marion, the latter niece of the English gentleman for
whom Polly keeps house. The situations are entertaining and well
handled. Some good double exposure photography is shown. Others i>
the cast are Gertrude Astor, Charles Mailles, Gretchen Lederer, Helen
Wright, George Webb and Dick La Reno.
Fox Film Corporation.
SISTER AGAINST SISTER (Fox), March 5.— Virginia Pearson heads
the cast of this five-reel melodrama which follows the popular price
school of play-making. The star plays a dual role effectively and it
given good support by the other members of the cast. A longer review
is printed on another page of this issue.
Greater Vitagraph, Inc.
ALADDIN FROM BROADWAY (Blue Ribbon), March 19.— A five-reel
screen version of the novel by F. S. Shorn, this picture is full of life
and color and is excellently produced and played. The cast is headed
by Antonio Morreno and Edith Storey. A longer review is printed o«
another page of this issue.
Kleine-Edison-Selig-Essanay, Inc.
LITTLE LOST SISTER (Selig), March 12.— An adaptation of the story
by Virginia Brooks and the play of the same name, treating of the
downfall of an innocent girl, and of her recovery by means of a crusade
against the underworld by a leader of the upper set. A strong story
ably told in pictures, without the costumary sensational appeal. George
Fawcett, Bessie Eyton, Vivian Reed, Eugene Bessener and Joseph
Singleton in the cast. Directed by Al. Green with exceptional merit. Aa
extended review will be found elsewhere in this issue.
Metro Pictures Corporation
THE MORTAL SIN (Columbia), March 12. — A rather hackneyed
story has been given an extenuating "punch" in this five-reel drama,
in which Viola Dana is starred. John Collins wrote the story and di-
rected the production. The story tells of a poor young author who
writes a novel in which the husband forgives the erring wife. His wife,
when he becomes ill, sells herself for funds to bring him hack to health.
He condemns and kills her. He awakes to find that it was a dream. A
longer review is printed in the review columns.
THE HIGH COST OF LIVING (Metro— Drew), March 12.— This is aa
entertaining one-reel burlesque on the high cost of living, with Mr.
and Mrs. Sidney Drew indulging in considerable humorous stuff. Mr.
Drew is especially laugh-provoking. The main thread of the story is tho
anxiety of the newlyweds over the safety of food rather than valuables
when burglars enter the house.
Mutual Film Corporation
MUTUAL HOURS AROUND THE WORLD NO. 18 (Gaumont), March
6. — In this number we are shown the city of Munich, Germany, Scbon-
brunn Castle, the summer home of the Austrian Royal family near Vi-
enna, and Rustchuk, Bulgaria. An interesting number which will b«
reviewed in the educational department of March 31.
SEE AMERICA FIRST NO. 78 (Gaumont), March 7.— "Oregon's
Rocky Coast" is the subject of this number. Many beautiful scenes on
the coast of Oregon, including surf scenes, are shown. The reel ends
with an animated cartoon entitled "Rastus Runs Amuck."
MUTUAL WEEKLY NO. 114 (Gaumont), March 7. — Interesting items
of this issue are the funeral of General Funston at San Antonio, Texas ;
a Spanish submarine, American built, starting for home ; Danish troops
preparing for an emergency, learning to endure the winter's hardships,
skiing, training horses to charge through liquid fire, and testing swords
and swordsmanship, the launching of the first ocean-going motorship at
Seattle, Wash., and other important happenings.
REEL LIFE, NO. 45 (Gaumont), March 8. — The subjects covered in
this number of Reel Life are "Furs, from Trapper to Wearer," "Stimu-
lating Appetite of a Tired Business Man," "Artistic Vases," "Th«
Wonderful Pelican" and "Charlie's Wobbly Walk." The latter Is tl»«
picture of a trousered rooster whose walk really resembles that of tbe
immortal "Charlie."
March 24, 1917
THE MOVING PICTURE WORLD
1951
THE FLYING TARGET (Cub), March 8.— This is rather an amusing
number of the George Ovey comedies. Jerry, in the course of trying to
outdistance his pursuers, is overtaken by a bandit known as "The
Flying Tarket," so named for his horse, which has a bull's eye of white
on its face. A lively chase and much shooting, after which the bandit
is caught, will be found amusing to many.
i
Mutual Film Corporation Specials.
HIS BOGUS BOAST (Vogue), March 10. — This is a moderately enter-
taining two-part farce comedy in which the comedy man undertakes to
entertain a party of ladies by telling them a wonderful story about his
own bravery and adventures in the wild west. At the close of the
story, which forms a large part of the picture, a trap is set for him by
some acquaintances, who send the negro chef into the room in the guise
of a bear. The story teller makes an undignified exit.
ADVENTURES OF SHORTY HAMILTON NO. 9 (Monogram), March
12. — In this number of the series Shorty undertakes to trail some
moonshiners and in doing so has some thrilling experiences. Among
them he barely escapes being drowned when he is thrown into a room in
which the floor is arranged so that the victim can be dropped through
into the water by manipulation from without. Some of the incidents are
amusing, and Shorty, appearing on the scene at the opportune moment,
is able to prove the guilt of the moonshiners by showing that whisky
can be procured through the gas fixtures.
oft' all sorts of shooting affairs and a robbery and a hanging for her
benefit. Extremely laughable.
Paramount Pictures Corporation
PARAMOUNT-BRAY-PICTOGRAPH NO. 57, March 5.— This number
of the Pictograpns contains "A Birdland Romance," being the amusing
romance of a canvas-back duck ; "Fitting Heads to Hats," which Illus-
trates an original method of supervising the fitting of your own millin-
ery by use of a papier-mache likeness of ycur own head, and "An In-
dustrial Paradise," giving a number of interesting views at East
Aurora, N. Y., in the domain of the late Elbert Hubbard, showing the
manufacture of the various Roycroft articles. The reel finishes with a
pleasing animated cartoon entitled "Bobby Bumps Adopts a Turtle."
OUT OF THE WRECK (Morosco), March 8. — A strong picture of
political and newspaper intrigue. Kathlyn Williams is featured, sup-
ported by William Clifford, William Gonklin, Stella Razeto, William
Winter Jefferson and Don Bailey. It is reviewed at length on another
page.
SAPHO (Famous Players), March 12. — Pauline Frederick dominates
this fine adaptation of the Daudet classic, well produced by Hugh Ford.
The picture is reviewed on another page.
Pathe Exchange, Inc.
KRAZY KAT CARTOON (International), March 11. — A short scenic,
showing beautiful waterscapes in California ; shares the reel with the
Krazy Kat cartoon. As usual, Krazy tries conclusions with Ignatz and
•omes out second best. Plenty of fun in the half reel.
POTS AND PANS PEGGY (Thanhouser), March 18. — Another of the
Alice C. Johnston five-reel stories for Gladys Hulette, this photoplay has
the freshness of treatment and entertaining qualities that distinguished
the former writings of the author. Miss Hulette is well suited to the
title role. A longer review is printed on another page of this issue.
FLORENCE ROSE FASHIONS, NO. 24 (Pathe), March 25.— "Off to
the Ball Game" furnishes the fashion expert of the serial an opportunity
to display a number of striking spring frocks for outdoor wear. On the
same reel is a colored educational, "The Gardener's Feathered Friends."
This study of bird life is both beautiful and instructive.
MAX'S FEET ARE PINCHED (Pathe), March 25. — A Max Linder
eomedy made in Paris, this picture shows the amount of humor that
may be found in a pair of tight shoes when they are on the other fel-
low. "Skinny Gets a Goat," a knock-about farce of the Rolin brand,
is on the same reel. It has speed and a variety of comic but strenuous
activities.
TOLD AT TWILIGHT (Balboa), March 25. — Another five-reel Little
Mary Sunshine picture, with some of the best comedy situations yet
invented for the little star, this photoplay is bound to please. It is re-
Tiewed at length on another page of this issue.
Universal Film Mfg. Company
ANIMATED WEEKLY, NO. 62 (Universal), March 7.— Train wreck
at Mount Union, Pa., wrecking big building in San Francisco, funeral
of "Fighting Fred" Funston, inauguration ceremonies and other en-
tertaining features are included in this number.
WHEN THE CAT'S AWAY (Nestor), March 19.— A familiar comedy
subject, touched up entertainingly. Eddie goes to his aunt's home
while she is away. Being out of funds, he poses as "Dr. Trimmer,
Specialist," assisted by Lee Moran as the butler. They get a string of
laughable patients. This brings many laughs.
WHOSE BABY? (Joker), March 24. — A one-reel comedy by Jack
Cunningham, featuring Wm. Franey, Gale Henry, Lillian Peacock, Mil-
burn Moranti and a number of lively infants. Two babies are checked
at a baby shop. They become mixed up and a lively chase ensues.
The babies are handled a little roughly at times, but, fortunately, not
enough to destroy the humor. The number is an entertaining one.
SHOT IN THE WEST (Nestor), March 26. — An exceptional comedy
subject, by C. B. Hoadley, featuring Eddie Lyons, Lee Moran, Edith
Roberts and others. A young Boston novelist visits a dead Western
town to get "atmosphere." The citizens learn of her coming and pull
Universal Film Mfg. Company Special
THE SCARLET CRYSTAL (Red Feather), March 19.— This five-reel
number has been revised and considerably improved since it was first
reviewed. The story now follows clearly and the production is stronger
than when previously shown. At the same time the plot itself does not
hold the interest strongly and the offering is hardly up to the average.
The attention is drawn first to one situation and then another, without
any compelling reason. There is nothing to offend in the dream scenes
at present, though they are still sordid in character. The cast itself
is pleasing. It includes Herbert Rawlinson, Betty Schade Gertrude
Astor, Dorothy Davenport and others.
TE PURPLE MASK, NO. 13 (Universal Special), March 19.— This
begins with the final scenes in the affairs of Philip Johnson, millionaire
white slaver. Patsy gets away with Johnson's wealth and is pursued
by Kelly. She overhears a plot to raid New York City with dirigibles.
Kelly and his assistants again meet the Apaches and some interesting
fights occur. Patsy at the close is seen fleeing in her aeroplane to stop
the dirigible raid. A characteristic number.
THE RAID (Gold Seal), March 20.— A three-reel story of the Mexican
border country, by George Marshall, featuring Neal Hart, Joe Rickson
and Janet Eastman. The plot is slow in action and not particularly
new, though it has a number of entertaining moments. The ranch fore-
man falls in love with the owner's daughter, from the East. She re-
fuses him, but later he rescues her from a Mexican band, and wins her
heart. The rescue scenes are well handled and quite exciting. The
third reel is like the beginning of a new story. The good photography
and pleasing settings do much to strengthen this rather slow production.
DEFECTIVE DETECTIVES (L-KO), March 21.— A two-reel number,
featuring Phil Dunham, Lucille Hutton and others. The first reel is
given up to some quite amusing scenes in the office of the Star Detec-
tive agency, where two rube sleuths operate. Sliding doors and a num-
ber of tricks prove interesting. The action is swifter in the second reel,
where the detectives are employed in a hotel. Scrambling over the
roof tops and across telegraph wires are included in the action, which
becomes quite amusing in places.
A HASH HOUSE MYSTERY (Victor), March 22.— A two-reel num-
ber, by John Clymer, featuring Harry C. Myers and Rosemary Theby.
The former appears as an eccentric loafer who falls heir to an old
boarding house. He hires the girl as cook and poses as a fortune
teller in order to sell the place at a big figure. The scheme works and
they flee with the money. Some of the low comedy in this is amusing
and there is some originality in the plot. The night shirt parade is
rather frank in treatment. Though not strong, this is quite entertaining
in numerous scenes.
THE DREADED TUBE (No. 3 of "Perils of the Secret Service"—
Imp), March 23. — No. 5 of the Yorke Norroy series, featuring Kingsley
Benedict as a society detective. In this number he investigates a diplo-
matic situation of an exciting type, though there is a regrettable vague-
nes in the construction at times. Elsie Jane Wilson appears as a girl
stenographer addicted to opium smoking ; L. C. Shumway appears as the
leader of an anarchistic band. There is plenty of action and atmos-
phere in this instalment, but it does not get over as clearly as have
previous numbers.
GOIN' STRAIGHT (Bison), March 24. — A two-reel subject, by Harry'
Carey and Fred Kelsey. The former appears as "Cheyenne" Harry. He
and Vester Pegg are government officers engaged in rounding up some
opium smugglers. Harry's brother is mixed up with the gang, but
the latter saves him at the last and puts him on the straight road. This
is well constructed and makes quite a pleasing offering, though the plot
is not exceptional.
THE GRUDGE (Rex), March 25. — A two-reel subject, by Harvey
Gates, featuring Wm. V. Mong, Irene Hunt, Nillard Wayne and Zoe Rae.
The irascible old man's niece marries secretly. She and her husband
become separated and the girl leaves her child on the old man's door-
step. It is adopted as a foundling. Later the husband appears and a
general reconciliation follows. The turkey dinner at the close lends a
holiday atmosphere. The number has no particular dramatic strength,
but is timely and entertaining.
THE MYSTERIOUS MAN IN BLACK (Universal Special), March 25.
— No. 2 of "Tne Voice on the Wire" series. In this exciting instalment,
the young criminologist substitutes himself for an old man whose life
has been threatened. He cleverly seeks to outwit the would-be criminal.
Ben Wilson uses an unusually good makeup in this part. Later, how-
ever, he returns to find that Mr. Grimsby has met with a mysterious
death in spite of his efforts. Tne series is unusually well constructed
and holds the attention closely as the story proceeds.
Triangle Film Corporation
THE LITTLE BROTHER (Ince-Kay Bee), March 11. — The romantic
adventures of a poor young girl who sought and found fortune while
dressed as a boy. Miss Enid Bennet, in the title role, is very attractive,
but not convincing in male attire.
A LOVE SUBLIME (Fine Arts), March 11. — A story of the intense
love of a simple and dignified character admirably portrayed by Wilfred
Lucas, with more than one tonch of deep pathos in its development.
A DAUGHTER OF THE POOR (Fine Arts), March 18. — An exception-
ally good presentation of a subject just now uppermost in the public
mind, well handled, well balanced and acted with unusual skill, especi-
ally by Bessie Love in the title role.
BLOOD WILL TELL (Ince-Kay Bee), March 18.— The story of a sup-
posed prodigal son who made good in the end, with William Desmond
in the leading role.
1952
THE MOVING PICTURE WORLD
March 24, 1917
World Pictures.
TUB SOCIAL LEPER, March 10.— Carlyle Blackwell and June
Elvldge are the featured players in tins five-reel photoplay which fol-
lows the career of a vampire lady and permits Arthur Ashley to do
some strong acting as her victim. The picture Is reviewed at length
on another page of this Issue.
Miscellaneous
A TRIP THROUGH CHINA (China Film Company), March.— This
series of scenes in and about some of the most important cities of China
is presented in ten reels, and is one of the most interesting and his-
torically important series that we have seen. They cover the customs
and the superstitions of the Chinese, and illustrate in impressive style
the primitive methods employed in that country. A full review of pic-
tures will be found in our issue of March 17.
Universal Program
Week of March 19 Produces a Five-Reel Red Feather and
Many More of Merit.
HEADING the program of the Universal Film Manufacturing
Company for the week of March 19 is the Red Feather
five-act feature, "The Scarlet Crystal," a powerful drama
of human frailty replete with stirring situations enacted by a
strong cast, in which Herbert Rawlinson plays the leading role.
"The Scarlet Crystal" was written by J. Grubb Alexander and
produced by Charles Swickard. The photography and settings
are up to the high standard demanded of Red Feather produc-
tions. In the cast supporting Mr. Rawlinson are such noted
screen players as Betty Schade, Dorothy Davenport, Raymond
Whitaker, Richard Ryan, Marie Hazelton and Gertrude Astor.
"The Scarlet Crystal" will be released Monday, March 19.
On the same day will appear the Nestor Comedy, "When the
Cat's Away," with those inimitable funmakers, Eddie Lyons,
Lee Moran and Edith Roberts in the leading roles.
The chief offering for Tuesday, March 20, Is the Gold Seal
three-part western drama, "The Raid," written and produced
by George Marshall, with Neal Hart as the star. This is an
unusually strong program offering, and the lovers of the West
■with all its rugged romance will find this an exceptional pic-
ture. The other Tuesday release is the Victor split reel,
"Black Magic," a comedy, and "Landmarks of France," a scenic.
Wednesday, March 21, the L-Ko comedy, "Defective Detec-
tives," a two-part uproarious farce, directed by J. A. Howe
with Phil Dunham, Lucille Hutton, Charles Inslee and Merta
Sterling furnishing the laughs, will be released. The Laemmle
one-act drama of the sea, "Old Faithful," featuring Leah Baird
and William Shay, and the regular issue of the Universal Ani-
mated Weekly, will also appear on this date.
An interesting and novel feature is offered for Thursday,
March 22, entitled, "The Strangest Army in the World," which
will be presented under the Powers brand. It shows the fa-
mous ski army which patrols the mountain fastnesses between
Italy and Austria. The skill of these soldiers in ascending
and descending the icy mountain walls is vividly depicted, as
are all the strange maneuvers they are called upon to per-
form. The other Thursday release is the "Victor two-part com-
edy, "The Hash House Mystery," with Harry Myers and Rose-
mary Theby.
"The Dreaded Tube," the third episode of "The Perils of
the Secret Service," will be released Friday, March 23. The
Nestor comedy, "In Again, Out Again," with Eddie Lyons and
Lee Moran, and issue No. 11 of the Universal Screen Magazine,
are the other releases of this date.
Harry Carey is the star in the Bison two-reel Western drama,
"Goin" straight," which will appear Saturday, March 24. The
Joker comedy, "Whose Baby?" with Gale Henry and William
Franey, and the Rex drama, "The Boyhood He Forgot," with
Phillips Smalley and Antrim Short, will also be released Sat-
urday.
The leading release for Sunday, March 25, is the two-
part human interest drama, "The Grudge," featuring William
V. Mong, Irene Hunt and Zoe Rae, presented under the Rex
brand. The Big U drama, "The Rebel's Net," with Grace Cun-
ard and Francis Ford, and the Powers split reel, "The Love Af-
fair of Ima Knutt," a comedy cartoon, and the educational
travelogue, "Artistic China and Japan," complete the week's
program.
"The Leap," the thirteenth episode of the Grace Cunard-
Francis Ford serial, "The Purple Mask," and the second episode
of "The Voice on the Wire," entitled "The Mysterious Man in
Black," starring Ben Wilson and Neva Gerber, will also be re-
leased during the week.
LOUISE DUPRE TO PLAY IN SOUTH.
A new producing company that will operate in the vicinity
of San Antonio, Texas, backed by Rochester, N. Y„ capital,
has Just made itself known through an offer made Louise Du
Pre to star the ingenue vampire in its features.
The first picture to be made will be a big production that
will require about twenty weeks to complete. It will be
made under the supervision of A. W. Shaw, who is known as
a stage manager and producer of theatrical attractions.
BATTLE SCENES IN CLOSING "PATRIA" EPISODES.
While Mrs. Vernon Castle is now in Europe some of the
scenes of the later episodes of "Patria," the International's
serial, have just been completed under the direction of Jacques
Jaccard in California. These scenes are contained in the last
three episodes of "Patria," and are ones in which Mrs. Castle
does not participate.
Mr. Jaccard just finished his work and in a telegram to the
International says:
"I believe the battle scenes in the concluding episodes of
'Patria' are the greatest ever filmed, not excepting scenes from
real battlefields in Europe. I have had assisting me a staff of
half a dozen United States army officers. They not only share
this opinion, but authorize the statement that the scenes carry
out in the most minute detail the actual action in the course
of a battle. In bringing about these results we have used
every known appliance of modern warfare, including tanks,
dirigibles, machine guns, gas bombs, gas masks, modern
trenches, barbed wire entanglements, batteries of artillery,
etc., in addition to more than one thousand regularly enlisted
cavalrymen and twice that number of Mexicans, Japanese and
cowboys. Many of the Mexicans employed in these battle
scenes until very recently were fighting under the banner of
Villa, while others were Carranzistas."
"THE DEEMSTER" ATTRACTING STATE RIGHTERS
Dr. W. E. Shallenberger will shortly make announcements
of release dates for "The Deemster." This production has at-
tracted great attention among state rights buyers, who have
been quick to realize that this photodrama will possess excep-
tional drawing power from the fact that it is a picture version
of a novel that has been read by people throughout the coun-
try during the past thirty years.
The Arrow Company has made a wonderfully artistic pro-
duction of "The Deemster," and in the interpretation of its-
leading character presents Derwent Hall Caine, an actor who
in youth and personality and in dramatic interpretation com-
pletely fulfills the conception of the character gained by the
reading of the book. As the son of the author of the story
his acting of the character of Dan possesses additional interest.
Exhibitors are displaying a great deal of interest in thif
picture, and not a day passes but that many inquiries reach
the Arrow office asking when and from whom bookings can
be made. A statement as to these points in connection with
territorial rights will not be made until the entire country
has been disposed of, and then every exhibitor will receive
direct information from whom to book "The Deemster" for
his city or town.
PRIZMA COLOR PICTURES AROUSE INTEREST.
A lively interest in natural color photography has been
aroused since the advent of Prizma Pictures at the Strand
theater, New York,
The knowledge of most critics on this subject does not
antedate the presentation of Kinemacolor in 1907. Kinemacolor.
an English process, was virtually the first to produce pic-
tures in the United States that were classified as natural color
work. Since that time Gaumont, in 1913, has been the only
company to employ a natural color process in public exhibi-
tion, with the exception of Prizma, Incorporated.
Prizma pictures differ widely from the processes that have
preceded them in that every visible color is assimilated by
cheir cameras. Still a greater departure is the fact that these
pictures are projected with a standard projector. The fact
that specially built projectors were requisite in other pro-
cesses, no doubt handicapped them in any general distribu-
tion of their pictures. In preparing film containing latent
color values, that may be run upon any projector, Prizma
pictures have surmounted the greatest difficulty in their par-
ticular science.
Alice Brady in "Darkest Russia," picturized from the well
known stage play of that name, will be released by World-
Brady April 23. In this photoplay the luxury of high Russian
life is sharply contrasted with the squalid misery of Siberia.
Ethel Clayton's next picture play for World-Brady is now
titled "Man's Woman" in place of "The House Cat." The
change was made by Director General William A. Brady to
eliminate speculation to the effect that the play might be a
dramatized domestic zoo. In reality it is a powerful drama
in which the loving wife is sidetracked in favor of business
until she finally revolts. Rockliffe Fellowes is "featured" in
the cast.
Shirley Mason has one of the leading roles in "The Law of
the North," a five-reel production of the studios of Thomas A.
Edison, Inc., that will be released April 2.
With Ella Hall as the star, Director Jack Conway is making
rapid progress toward the completion of "The Little Belgian,"
written by H. O. Davis, vice-president of the Universal Film
Manufacturing Company, especially for Miss Hall. Conway,
in addition to directing, also plays opposite the star in this
five-act production.
March 24, 1917
THE MOVING PICTURE WORLD
1953
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Manufacturers' Advance Notes
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FIRST O. HENRY PICTURE.
Much interest has been created by the General Film Com-
pany's announcement of the first of the O. Henry series of
photo-dramas, "Past One at Rooney's," a photoplay based upon
one of the most famous of this most famous author's stories.
Made by the Broadway Star Features Company, it details
the adventures of one "Cork" McManus, a gangster, who is
falsely accused of attempt to murder. Then he meets a girl
who is the most wonderful being on earth to him. "Cork's"
Scene from "Past One at Rooney's" (General Film).
regeneration follows, but not till the course of the screen
drama has led through an inextricable chain of plot, counter-
plot and sudden surprises such as one always expects in O.
Henry stories.
In the cast are seen, besides Gordon Gray and Mildred Man-
ning, players of the huge popularity of William Martin, James
Stanley and Wally Clarke. Not the least important feature
in connection with the O. Henry screen plays is the fact that
the titles are taken direct from the books, thus embodying all
the author's whimsical and original touches of wit and pathos,
and also the scenes pictured have been, whenever possible,
photographed on the original locations whether on Fifth Ave-
nue or The Bowery.
Following "Past One at Rooney's," "Friends at San Rosario,"
"The Third Ingredient," "Gifts of the Haji" and "The Marion-
ettes," will be screened, and the ensuing numbers of the series
will be devoted to picturizations of equally famous stories of
the man whom Henry James pronounced to be "The American
Kipling."
A THIRD MUSTY SUFFER SERIES.
Kleine-Edison-Selig-Essanay announce that beginning Sat-
urday, March 24, a third series of ten pictures, one reel each,
"The Mishaps of Musty Suffer," will be offered the trade. Harry
Watson, Jr., is featured in these comedies, which, since George
Kleine first put them on the market almost two years ago,
have been in constant demand. These pictures are released
one each week.
The entertainment in "The Mishaps of Musty Suffer" lies
chiefly in the fact that Watson has an original film mannerism
that defies duplication and is of a character that provides
amusement for adults as well as juveniles.
The first series of ten one-reel pictures of "The Mishaps of
Musty Suffer" found instant favor with exhibitors, and Mr.
Kleine had no hesitancy in producing a second series of the
same number of pictures. This series, too, achieved such suc-
cess that Mr. Kleine determined to offer the series -which is to
begin March 24. Five of the pictures in this series were made
at the George Kleine studio and five at the Essanay studio
in Chicago. Watson, himself, says that his work in them rep-
resents the climax of his career before the camera.
Watson has splendid support in Delia Connor, H. H. McCol-
lum, Maxfield Morse, Dan Crimmins of Crimmins & Gore, and
Wm. Thomas, Jr.
ABRAMSON COMPLETES STORY FOR NEXT
SUPER-FEATURE.
Ivan Abramson, author and director of the sensational screen
success, "Enlighten Thy Daughter," which has just completed
a long run at the Park theater in New York, has been busily
occupied since the completion of this last-named play in the
writing of what it is declared by those fortunate enough to
have seen the script, "will create a new era in screendom."
"One Law for Both," the title of Mr. Abramson's next produc-
tion, deals with a topic of universal interest and of a theme
dear to the heart of every woman. Mr. Abramson has taken for
his subject the question of "the single standard," and in this
next production will present the question squarely and attempt
to solve the problem of whether or not the same moral law
should hold alike for both sexes.
A cast of artists is being assembled by Director Abramson,
each one of whom has been starred in his own name, to enact
the ten principal roles in the new play. The personnel of
these performers and the high calibre of their ability in the
screen world will warrant the statement that the cost of "One
Law for Both" will rank with that of the greatest ever made.
PEACOCKE LAUDS "THE WOMAN WHO DARED."
Leslie T. Peacocke, one of the foremost scenario writers of
the present era, states that "The Woman Who Dared," the
first release of the Ultra Pictures Corporation, is an ideal
story for the screen. "It is gripping from the start," he says,
"healthy in tone, offensive to none, and far removed from any
of the hackneyed plots with which the film market has been
and is still being flooded. It is full of what we call 'punches,'
of the right sort, which appeal to old and young alike."
Beatrice Michelena, who is starred in the production, runs
the gamut of emotions; far excelling her work in other film
productions in which she has appeared and showing in a
logical way why a beautiful girl is privileged to change her
mind."
"A QUESTION OF HONESTY" (Selig).
J. Edward Hungerford never ■wrote a better story than "A
Question of Honesty," released as a multiple reel drama by
the Selig Polyscope Co., in General Film service. This is the
latest of the General Film dramas, and is pronounced a draw-
ing card for exhibitors.
The plot has to do with the search for work of a young
married man, and of how he is made the victim of the plotting
Scene from "A Question of Honesty' (Selig).
of a clerk in the office of the man who employs him. How
right always triumphs over wrong, and how the young mat
is vindicated and the plotter punished, are but details in a
production which is unusually interesting. The photography
and scenic effects are above the average.
"Everybody Was Satisfied" is the latest Selig farce comedy
to be released during the same week, in General Film Service.
The cast of laugh-makers includes such talent as John Lan-
caster, Wm. Scott, Irene Wallace and Lyllian Leighton. Every
situation in this comedy carries a laugh, and not only this,
but there is a well-defined plot.
1954
THE MOVING PICTURE WORLD
March 24, 1917
Pickford and Martin Head Paramount
Youth to the Front in Big Program for Week of March 19 in
"The Dummy" and "The Spirit of Romance."
THE two features on the Paramount program for the week
of March 19, the Famous Players production of "The
Dummy," in which Jack Fickford is starred, and the
Pallas production of "The Spirit of Romance," in which Vivian
Martin plays the leading role, are particularly attractive. The
production of "The Dummy" marks Jack Pickford's first ap-
pearance in a Famous Players-Paramount Picture as star in
his own right, he previously having co-starred in all
his pictures with Louise Huff. "The Dummy" comes from the
pens of Harvey J. O'Higgins and Harriet Ford, and enjoyed
a record breaking run in New York two years ago.
In "The Dummy" Mr. Pickford creates a part that is "dif-
ferent" and that will appeal to boys and girls of all ages,
from seven years old to seventy years young, for there is not
any of them who has not been thrilled by Nick Carter, Jesse
James and Diamond Dick, and Mr. Pickford has drawn a
typical American boy with a too great fondness for these
heroes, which, however, when turned into the right channels,
develops unexpected talent on his part. Jack Pickford is "The
Dummy," Frank Losee the detective, and the rest of the cast
includes Edwin Stanley, Helene Greene, Ruby Hoffman and the
child actress, Ethelmary Oakland.
"The Spirit of Romance," an original scenario by George
Hopkins, is an excellent vehicle for Vivian Martin. The pro-
duction was directed by E. Mason Hopper, and Miss Martin is
supported by Herbert Standing, Colin Chase, Elinor Hancock,
George Fisher, Percy Challenger, Daisy Robinson, Beatrice
Burnham, Dr. H. F. Crane and John Burton.
The story tells of Abby Lou, who is the niece of the crabbed
old antique dealer, Richard Cobb. Abby relieves the hard
drudgery of keeping the stock of antiques dusted and in
order by her love for the wonderful characters who live in
fairy books. Abby's chosen comrade is a shadowy make-be-
lieve spirit named Romance.
Surrounding the program for this week are three uniquely
clever single reel features, the fifty-eighth edition of Para-
mount-Bray-Pictographs, the magazine-on-the-screen; the fifty-
ninth of the series of weekly trips around che world conducted
personally by Burton Holmes, and a Black Diamond Comedy.
The fifty-eighth edition of the Paramount Pictographs, the
magazine-on-the-screen, contains four very interesting sub-
jects, including "Farming for Feathers," in which there is
shown there is no need for women any longer to worry where
they will get their plumes for their hats: "The Reviving
of the Weaver's Craft," showing that in New York City there
still exists a little studio where the weaving of tapestry is still
conducted; "Safeguarding the City's Health," visualizing how
the watchful eye of the Health Department of the city of
New York can keep millions of people from being poisoned by
the food they eat, and a very clever comedy entitled "Ths
Quacky Doodles Food Crisis," in which Quacky Doodles decries
the high cost of food.
Probably the most remarkable and decidedly the most beau-
tiful of the many thousands of feet of scenic pictures that
Burton Holmes secured last summer on his trip through
Canada, are those contained in the fifty-ninth of his weekly
trips around the world, in which he takes his fellow travelers
on a personally conducted tour through the Canadian Canyons.
These remarkable little journeys that Mr. Holmes has been
responsible for have created a wonderful amount of wide-
spread interest, and are being used in thousands of theaters
every week throughout the country.
Rounding out the program for this week there will be an-
other Black Diamond Comedy filled with wonderful trick pho-
tography, plenty of action, and the exceptional material that
has helped to make these pictures uniquely popular.
T
"MYSTERY OF DOUBLE CROSS" CAMPAIGN TO
REACH 32,000,000.
It is estimated by Pathe that the comprehensive advertising
•ampaign in connection with "Mystery of the Double Cross," the
Feature Serial of love, thrills and perils, will reach thirty-two
wiillions of the American public. This campagn has been under-
way for the past month in all of the leading cities of the country.
The national advertising campaign which is being arranged
by the International will include sixty of the leading newspapers
of the country, including the Hearst dailies in New York, Boston,
Chicago, Atlanta, San Francisco, Los Angeles. This campaign
will be supplemented by special advertising in the way of pic-
tures and feature stories in the Cosmopolitan, Harper's Bazaar,
Good Housekeeping and Hearst. On the Sunday before the re-
lease of the pictures, the great Hearst newspaper magazines
will carry a special feature page on "Mystery of the Double
Cross."
The complete line of exhibitors' helps includes novelties, a
series of advance slides, tack cards for the first four episodes,
Pathe art-portrait of Mollie King, posters, heralds, banners,
tampaign books, a plate of theater ads, the story in plate form,
•uts of scenes and stars, lobby displays for each episode.
There is a series of three advance slides which have been pre-
pared with a view to create an anticipatory interest in the story.
These slides play up the mystery end of the serial as do the tack
•ards which will be issued for the first four episodes. Through
the liberal use of these slides and the tack cards, it is pointed
out by Pathe that exhibitors will be able to directly tie up their
theaters with the great national advertising campaign in the
newspapers.
Linder Goes to Coast
Essanay's Comedian Will Have Studio All to Himself —
Second Picture Ready.
HE Thomas H. Ince studio at Culver City, Cal., has been
obtained and Max Linder will start production on his
third comedy immediately upon his arrival there.
Max and his company got away from Chicago in a blaze of
glory. He took with him not only his entire supporting com-
pany which appeared in "Max Comes Across" and "Max Wants
a Divorce," but also complete staffs of stage mechanics, elec-
tricians and two camera men. The party occupied three pri-
vate cars which were tied on to the rear of the transcontinental
train.
A flock of Chicago newspaper men went down to the train to
see Max off. Their chief interest centered in discovering whether
Max's departure from Chicago was a knock to that city as a
motion picture producing center.
Max was emphatic in his explanations to the contrary.
Through two interpreters, Max addressed the gentlemen of the
press from the rear platform of his train.
"I have found," said he, "that Chicago and the vicinity affords
as good facilities as could be desired for photoplay productions.
Climatic conditions and exterior scenics are excellent. I grieve
to leave Chicago."
The real reason for Max's departure was pressure for floor
space at the Chicago studio. Since Max has been at the Chicago
plant one of the three big studios there has been held solely
for his use. This left but two other studios available for other
producing activities at Essanay, which is putting out two or
three features and twelve short productions each month in
addition to the Max Linder comedies.
Plans were launched a month ago for the selection of another
studio exclusively for Linder's use. Max therefore will step
from his Chicago studio into his California studio with the loss
of but a few days to make the transcontinental trip.
Along with Max went his forty-six trunks of sartorial em-
bellishments— with eight more containing American-tailored
designs which caught the comedian's fancy. It required a pri-
vate baggage car to carry Max's clothes, his wooden-legged
war dog, "Wah," and motor car.
"Max Wants a Divorce" is being given trade showings at all
branch offices of the Kleine-Edison-Selig-Essanay Service, and,
according to reports, is as good if not a better comedy than
"Max Comes Across." Advanced bookings on the Linder films
have been enormous — assuring its success before it even
strikes the screen. This comedy has a screen time of approxi-
mately thirty minutes. It will be released March 26.
MAYER GETS NEW ENGLAND RIGHTS TO "THE
WHIP."
Rights for the New England States to "The Whip" have been
purchased by Louis Mayer, who also controls "The Birth of a
Nation" in that territory. The deal was closed by William A.
Brady, acting for the Paragon Films, who control the world
rights to "The Whip."
Mr. Mayer plans to hold back the first New England showing
of the feature until he can obtain a downtown Boston theater.
He intends to give it a long run in a Boston theater before he
exploits it thoroughly through his territory.
Negotiations for the purchase of "The Whip" rights for al-
most every territory in this and other countries are already
pending. It is expected that "The Whip" will be given a run at
one of Broadway's theaters.
"THE SILENT MASTER" WARWICK'S NEXT.
"The Silent Master" has been chosen as the title for Robert
Warwick's second Selznick-Picture, which is nearing comple-
tion under the direction of Leonce Perret. This is an adapta-
tion of E. Phillips Oppenheim's bizarre novel of adventure,
"The Court of St. Simon."
An extraordinary production may be looked for, both be-
cause of the unique character of the story and the fact that
Director Perret, with 308 French feature productions to his
credit, is determined to make his first American picture a real
sensation. Harry Rapf, president of the Robert Warwick Film
Corporation, gave his new director carte blanche in the matter
of expense, with the result that a series of magnificent set-
tings have been made for the picture and a cast of distin-
guished photoplayers was engaged.
ULTRA'S METHOD OF ADVERTISING.
The innovation which Mr. A. J. Cobe, president of the Ultra
Pictures Corp., announced would be Introduced in connection
with the Ultra releases has caused quite a little comment in
the trade. Both exchangemen and exhibitors are unanimous
in declaring that this new method of advertising a picture is
a most advantageous one for all concerned. The exchange
man is assured of a continuance of his advertising for some
time after the picture is received. In the majority of cases
the advertising stops with the sale of the most important or
valuable territory and the late buyers are practically left
high and dry so far as trade advertising is concerned, which
naturally is deterimental to their interests.
Although the list of exchanges handling Ultra releases is
almost complete the trade advertising will continue for quite
some time, an almost invaluable asset to the exchange mam
and exhibitor handling the productions.
March 24, 1917
THE MOVING PICTURE WORLD
1955
Mutual Features Wilbur
Program for the Week of March 19 is Headed by "The
Painted Lie."
CRANE WILBUR will make his reappearance as a star in
the Mutual array during the week of March 19. The
vehicle selected for his return is "The Painted Lie." The
exhibitor who knows that Crane Wilbur has a strong follow-
ing among the patrons of his theater can make capital of the
fact that this is entirely a Crane Wilbur feature and is marked
by his personality from every angle. The scenario was written
by Mr. Wilbur; he directed the production and also is the
starred player.
"The Painted Lie" deals with a subject which always starts
an argument pro and con wherever mentioned — circumstantial
evidence. It shows the great wrong that can be done and how
lives are wrecked through too hasty condemnation of a person
with no proof of their guilt.
Appearing with Mr. Wilbur in "The Painted Lie" are Har-
rish Ingraham, Mae Gastson, Marie Corteaux and Ida Lewis.
No. 10 of the Mutual "Adventures of Shorty Hamilton" series,
"Shorty Bags the Bullion Thieves," is a two-reeler will appeal
to every amateur detective and boy in the town as well as the
older people. There is a fascination for almost everyone in
watching a mystery unravelled by the secret service and hav-
ing the clever methods of thieves explained to tnem.
The idea of getting behind the scenes and seeing how things
are really done always appeals and one reason for the great
success which has been attending "The Perils of Our Girl
Reporters" series is that the audience like to find out how the
stories which they read in a newspaper are really obtained.
Story No. 13 of this series, "The Schemers," not only gives
inside information of adventures which befall the newspaper
woman when she starts out to get information which will help
in the campaign for the elimination of crooked politics, but also
some of the schemes which are hatched by these political gangs
in the lower wards of the cities.
Zena Keefe as the newspaper woman, Earl Metcalfe as a
reform politician and William H. Turner as the corrupt poli-
tician, have the leading roles in this story.
The first of a new series "Jimmie Dale alias the Grey Seal,"
will be released on March 23rd. This series consists of sixteen
two-reel detective story pictures, each complete. These pic-
tures are an adaptation of the stories written by Frank L.
Packard and now appearing in "People's Magazine" under the
title of "The Professional Adventures of Jimmie Dale." An all
star cast plays in this series. E. K. Lincoln has the role of
Jimmie Dale, supported by Edna Hunter, Paul Panzer and Doris
Mitchell.
People come to the motion picture theater to be amused and
comedies make them laugh and give them the relaxation they
seek. At least one comedy should be included in each evening's
entertainment. Mutual's two weekly comedy releases fill this
need. The Cub Comedy, featuring George Ovey, will be released
on March 22. The title of this "funny" is "Minding the Baby."
The Vogue comedy for the week, ready March 24, is "A Studio
Stampede," and Ben Turpin is the principal laugh manufacturer.
On March 20 comes "Mutual Tours Around the World" giv-
ing views of three nations. The tiny kingdom of Montenegro
is shown first before the war, with interesting views of Get-
tinge, the capital, King Nicholas and the sturdy natives; next
comes Britain's Island of Guernsey and St. Peterport where
Victor Hugo spent his years of exile. His home is shown and
also the room in which some of his immortal books were
written; this is followed by Cintra, Portugal, a favorite sum-
mer resort, and it was here that the queen mother was resid-
ing when she received news of the deposition of her son,
King Emanuel.
Mutual Weekly No. 116, the news reel, comes to the screen
on March 21. Because of its foreign connections through the
Societe des Etablissements Gaumont, the Gaumont Company
is able to supply this reel at the earliest possible date with
important news pictures from all over the world.
Reel life, the magazine of the screen, ready March 22 is
made up of five subjects — "Making Food Cheaper" by remov-
ing its water content before transporting and showing how
air currents remove the water without cooking, the original
flavor being retained; "Artificial Exercise" illustrating special
machines for those unable or disinclined to exercise, the per-
son simply placing himself in the proper position and the
machine doing the rest; "A Snail Race Under Water" present-
ing a number of these fresh water gastropods in a leisurely
contest and in addition views of snail eggs in clusters and a
miscrosopic X-ray view of an egg just before hatching; "Pine-
apples Under Glass" showing how the tropical fruit is being
grown in hothouses; and "A Winter Outdoor Pageant in Cali-
fornia" giving a graceful series of outdoor dances which were
a feature of the "Ad Masque" held at Oklahoma, Cal.
feature of which is a stock three-sheet and a one-sheet for
each release.
"MAX'S FEET ARE PINCHED" (Pathe).
The trials and tribulations of a man who, in a weak moment,
buys a pair of shoes that are too small, are portrayed in an
excruciatingly funny manner by Max Linder in "Max's Feet
Are Pinched," the third of the Pathe-Max Linder Comedies
which have been chosen as the best work of this famous com-
edian. The picture is announced for release the week of
March 25. Max has a terrible time with his tight shoes, and
when at last he finds comfort, his joy is all too brief. Pathe
Exchanges report a big demand for these Max Linder comedies
and have laid in a good supply of new r.dvertising matter, the
"HIS FATHER'S SON" (Metro).
"His Father's Son," by Channing Pollock and Rennold Wolf,
will be the March 19 release of Metro Pictures Corporation,
with Lionel Barrymore and Irene Howley as stars.
This fascinating comedy-drama of the screen in the best
vein of the well known authors was adapted by June Mathis
and directed by George D. Baker for Rolfe Photoplays, Inc.
John Arnold handled the photographic work.
"His Father's ion" is a photoplay of cheerfulness. Adam
Barron, wealthy father of J. Dabney Barron (Lionel Barry-
more) tells his son he is worthless, and bets him $6,000 he
cannot hold a $60-a-month job 30 days. J. Dabney cheerfully
accepts the terms of the bet. Taking his valet and his racing
automobile, he goes to live in a hall bedroom and look for
work. He finds it, also a pretty girl and a jewel mystery.
The girl, Betty Arden (Irene Howley) is the same one whom
J. Dabney has assisted and with whom he has fallen in love
during an accident to her machine in the park.
Lionel Barrymore and Irene Howley were co-starred in the
popular Metro wonderplay, "A Yellow Streak." Mr. Barry-
more's pictures on the Metro program have included "The End
of the Tour," "The Brand of Cowardice," "The Upheaval," "The
Quitter," and "Dorian's Divorce." Miss Howley has been co-
starred with William Nigh in "Life's Shadows," and with
Ralph Herz in "The Purple Lady," in addition to her appear-
ance in "A Yellow Streak.'
A great cast supports the two stars in "His Father's Son."
Frank Currier plays John Arden. Charles Eldridge is the
Adam Barron of the production. The part of Perkins, the
valet, has been entrusted to George A. Wright. Walter Hor-
ton plays "London Larry" and Phil Sanford is Jim Foley, the
detective.
AUDIENCES EAGER FOR "PATRIA," EXHIBITORS
SAY.
"I find that my patrons are eager for its continuation,"
writes Edwin S. James, owner and manager of the Broadway
Theatre. Portland, Ore., which is showing "Patria," the Inter-
national serial romance of society and preparedness starring
Mrs. Vernon Castle.
In a letter to the Pathe Portland urancn Mr. James says:
"It having been my good fortune to secure for this theater
your excellent production, 'Patria,' I take this opportunity of
expressing to you my appreciation of the merits combined in
this extraordinary photoplay. I have just closed a successful
week's showing of this exceptionally interesting and thrilling
Serial Supreme."
RUTH ROLAND IN THIRD "FORTUNE
PHOTOPLAY."
Ruth Roland, who has few peers for popularity upon the
screen, stars in the General Film Company's third "Fortune
Photoplay," "The Devil's Bait." The scenario of this striking
photo-dramatic presentation of the ruby mines of India and
the drawing rooms of modern society was written from the
original story by Will M. Ritehey, chief of staff of the Balboa
Scene from "The Devil's Bait" (Fortune).
Company's scenario department. Miss Roland plays the char-
acter of Doris Sheldon, a beautiful young girl who inherits a
passion for jewels (the Devil's bait), which almost wrecks her
life. It affords her a splendid opportunity to display her
marked emotional gifts in a portrayal that is strikingly power-
ful and convincing.
In Miss Roland's support appear William Conklin, Edward -
J. Brady, Lucy Blake, Henry King, Myrtle Reeves, Gordon
Sackville, Lucille Serwill, Zada Mario and Charles Dudley.
1956
THE MOVING PICTURE WORLD
March 24, 191 7
Keystone Open Booking Plan
General Manager France Explains That Sennett's Famous
Comedies are Tied up to Triangle Program.
RW. FRANCE, general manager of the Triangle Distribut-
. ing Corporation, has' the following statement to make
regarding the relation between the Triangle Program
and the Keystone Comedies:
"There seems to have been a misapprehension in the minds
of some exhibitors to the effect that they cannot book the
Mack Sennett Keystone Comedies except in connection with
the Triangle Program. We desire to make the situation clear
so that every exhibitor may understand that he is entirely free
to book the Keystone Comedies irrespective of whether he uses
the entire Triangle Program or not. We are satisfied that
both the Triangle Program and the Keystone Comedies will
stand alone on their own merits. We believe that we are sup-
plying in our Triangle Program the best balanced and most
acceptable program which it is possible to obtain. The Ince-
Kay Bee and Fine Arts features have won a reputation which
speaks for itself, and the success which has attended our busi-
ness is a clear indication to us that the exhibitors appreciate
the quality of our Program product. In addition to the five-
reel features, we are supplying two one-reel comedies each
week to complete our program.
"The Keystone Comedies, however, are quite distinct from
our Program and can be booked separately by any exhibitor
without reference to whether he books the Triangle Program
or not. These Keystone Comedies have attained a unique repu-
tation for themselves. They are the premier feature comedies
that have set the standard in the industry, and exhibitors
throughout the country are booking them with great rapidity
to feature them as they deserve.
"Our plan of distribution on these comedies is so regulated
that any exhibitor can ultimately get them at a price which
will fit the conditions of his theater and his pocketbook.
"We had an interesting indication of the great popular de-
mand for these comedies during the past week. A circular
containing a return postal card went out to a list of about
17,500 exhibitors. Within three days from the time that the
circular letter left our office over a thousand replies had been
received, and they are still pouring in daily.
"Triangle Program releases and Keystone Comedies are dis-
tinct from each other, and we believe that in its line each holds
a. unique supremacy."
GAUMONT OFFERS ONLY SINGLE REELS.
For the time being the Gaumont company is centering all
its attention upon its single-reel releases, a field in which it
holds a pre-eminent position. The first April release is "Tours
Around the World" No. 22, undoubtedly one of the most timely
pictures upon the screen. The reel is devoted to our new West
Tndian possessions, pictures of St. Croix and St. Thomas. These
are two most important islands of the group we purchased
from Denmark. St. Thomas has an impregnable harbor,
destined to be an important naval base for our Atlantic squad-
ron. St. Croix is the largest and the wealthiest of the islands.
Sending a cameraman to photograph our new possessions is
only one instance of the Gaumont promptness in giving mo-
tion picture patrons the timeliest material possible.
The Mutual Magazine in Film, "Reel Life" No. 49, will be
released April 5. Its two principal subjects are "Magnetism '
and "Making Bread the Modern Way." The former explains
in an untechnical manner just what a layman wishes to know
about the mysterious property of attraction. There are a num-
ber of simple experiments which are highly enlightening. The
bread-making picture shows how a modern bakery is con-
ducted. Another important section is an animated exposition
of how the one-man submarine would work. It is what has
been derisively called a "stick on the end of a pillbox," yet its
effectiveness is to be tested thoroughly.
The third single-reel of the week is the Mutual Weekly
which is made at the Gaumont studios. As its news is only
edited the day the reel is printed, no forecast of its program
is possible.
"THE RAILROAD RAIDERS" (Mutual).
The first chapter of the new Helen Holmes photonovel, "The
Railroad Raiders," will go to the public on April 9. Each of
the fifteen chapters will be in two parts and will be released
weekly through Mutual.
J. P. McGowan is directing this production which promises
to even surpass "A Lass of the Lumberlands," the last Mutual-
Signal serial which has been bringing crowded houses wher-
ever shown and meeting the demands of the public in every
respect.
"The Railroad Raiders" deals with the operations of two
separate gangs of crooks each acting independently of the
other, and each thinking it is getting away with the haul. It
is a cast of "Greek meeting Greek," and offers many comedy
as well as dramatic situations.
The cast of "The Railroad Raiders" is practically the same as
that which supported Helen Holmes in "A Lass of the Lumber-
lands." It includes Thomas G. Lingham, Leo D. Maloney, Paul
C. Hurst, William Buhler, William Brunton, Will Chapman,
G. H. Wischussen, Florence Holmes, F. L Hemphill and Kath-
erlne Goodrich.
"THE HAM THAT WAS" (Essanay).
Abigail, a trained pig, is introduced in this short production
and provides a novel comedy situation in the hard luck of two
"ham" vaudevillians. It is a Black Cat feature with Harry
Dunkinson in the lead. Pathos is mingled with the humorous
in the picturization of life on the "kerosine" circuit. There is
plenty of action from start to finish. A typical "ham" show is
shown in full swing with several fights in the rear of the the-
ater; a circus sideshow also is screened with the fat lady.
Scene from "The Ham What Was" (Essanay).
the human skeleton, the tattooed and bearded ladies, etc. This
picture has a screen time of approximately thirty minutes.
The General Film Company is handling its release.
"THE BARRIER" A SUCCESS WITHOUT A BIG STAR.
Putting over a photoplay without a star in these days Is
about as safe as grooving the plate with Home Run Baker at
the bat. However, regardless of possible impending danger,
the Rex Beach Pictures Company, realizing the strength and
popularity of Rex Beach as an author, and "The Barrier" as a
literary magnet, left it to the judgment of Director Edgar
Lewis to produce "The Barrier" without a central orbit. That
the judgment of those in authority in the Rex Beach Company
was well founded is proved in the fact that on the private
showing for the reviewers, not an adverse criticism was regis-
tered, while the reviewers in the daily papers were lavish in
their praise after the public opening. Its success in the Broad-
way theater and its big first week at the Chestnut Street
opera house in Philadelphia, justifies the prediction that as
"good wine needs no brush" neither does a good play need a
star. In all probability the statement made by the members
of the New York State Board of Review, after the showing
made for them, to the effect that they could not suggest a
change in picture or titles and that they recommend it highly
for young persons and children, has had much to do with the
large attendance by young folks at matinees.
HEARST-PATHE NEWS ASKED TO SOLVE
MYSTERY.
District Attorney Swann of New York has asked the Hearst-
Pathe News to help solve the mystery of the disappearance of
Ruth Cruger, the Bronx schoolgirl. To tMs end a picture of
Miss Cruger appears in a current Hearst-Pathe News reel.
Practically every motion picture theater of importance in
the United States displays the Hearst-Pathe News Pictorial and
twenty million people or one-fifth of the population of the
United States will see Miss Cruger's picture in this way.
Accompanying the picture of Miss Cruger in the wearst-Pathe
News is all important information regarding her and the time
of her disappearance.
BIG THEATERS WANT "VICAR OF WAKEFIELD."
Following the very successful engagement of the Pathe-
Thanhouser special feature, "The Vicar of Wakefield" at the
Rialto theater, New York, big theaters throughout the coun-
try have applied to Pathe's new super-feature department for
bookings. Tom North, manager of this department, has been
kept busy travelling from one city to another and special
showings have been arranged in a number of places.
The first following the New York engagement will probably
be at the big Stillman theater in Cleveland for which Mr.
North has agreed to arrange an advertising campaign of large
magnitude. A telegram from him to the home office states
that the Stillman will put the picture over in a big way and
that he has been requested to conduct the campaign personally.
March 24, 1917
THE MOVING PICTURE WORLD
1957
Pat he Program
Baby Star, Two Serials, Max Linder, Combitone Scenic and
Fashion Film for Week of March 25.
A BABY Marie Osborne picture, episodes of "Mystery of the
Double Cross," "Patria," a Max Linder comedy, a com-
bitone scenic, and a Florence Rose Fashion Film share
the honors on Pathe's program released the week of March 25.
Successful exhibitors throughout the country report that
Baby Marie Osborne plays to as big business as any star in
motion pictures. Any who have played "Little Mary Sunshine,"
"Sunshine and Shadows," "Joy and the Dragon" and "Twin
Kiddies" will lose no time in booking "Told at Twilight," the
latest photoplay starring this captivating five year old wonder.
"Told at Twilight" is a delightful story full of laughter and
tears with a thrill at the end. It is a clean, beautiful picture
and an attraction for every day. of the week. The cast support-
ing Baby Marie Osborne includes Daniel Gilfether and Henry
King.
The advertising matter includes one and six and two styles
of three sheets, a banner, window card, lobby display, heralds.
The picture was produced by Balboa.
"The Masked Stranger" is the title of the second episode of
"Mystery of the Double Cross," starring Molly King, supported
by Leon Bary and Ralph Stuart. "Mystery of the Double
Cross" has been greeted as the greatest mystery story ever
filmed. Backed by the reputation of Pathe and an advertising
campaign of unprecedented magnitude in important newspapers
and the great Hearst magazines, and a splendid line of adver-
tising matter, this picture is regarded as a big opportunity for
live exhbiitors. In this episode, Peter Hale, the hero, incurs
the enmity of Bridgey Bentley, social gangster, who learns of
the provision in the will of Peter's father, that to inherit his
millions, he must find and win the girl of the Double Cross.
The eleventh episode of "Patria" is entitled "Sunset Falls."
As an indication of the 100 per cent, average that this picture
is hitting, ten out of ten houses in Binghamton, N. Y., have
booked it.
This episode is probably the best yet, containing some won-
derful riding and fight scenes, produced under the direction of
Jacques Jaccard in California. It marks the appearance in the
cast of Marie Walcamp in support of Mrs. Vernon Castle.
The third of the Max Linder Pathe comedies, entitled "Max's
Feet are Pinched" is released on the same reel with "Skinney
Gets a Goat," the comedy produced by Rolin Film Company con-
taining a laugh for every pound of Skinney's two hundred
weight.
The Max Linder picture, a persuasive man in the store makes
Max take a pair of shoes that are too small. He has a terrible
time and at last he finds comfort. But, alas, his joy is all too
brief.
The second of the splendid Combitone scenic pictures is re-
leased under the title of "Know America, the Land We Love."
Splendid scenes of Arizona and New Mexico are shown. These
pictures have booked worth the big price Pathe is paying for
them.
The twenty-fourth release of the Florence Rose Fashion films
is entitled "Fads and Fancies," showing beautiful girls and
beautiful clothes at a baseball game and is released on the same
reel with "The Gardener's Feathered Friends," a Pathe colored
picture of beautiful views of unusual birds.
An International Cartoon and Scenic release in split reel and
Hearst-Pathe News No. 26 and No. 27 complete the program.
"WHERE IS MY MOTHER" (Essanay).
"Where Is My Mother?" is to be the title of the first produc-
tion of Essanay's forthcoming series, "Do Children Count?" A
little girl, standing in the ruins of a shattered home, asks the
question. The father cannot answer it. He has misconstrued
his wife's attitude toward another man and driven her from
his home.
These dramatic qualities are what Essanay promises for
every unit of this series. There will be twelve of these photo-
dramas in all, one to be released every Saturday. They will
take the place of the "Is Marriage Sacred?" series, which is
soon to conclude.
"The Little White Girl" will be the second release. "Steps
to Somewhere" and "The Yellow Umbrella" will be the titles
of the next two to follow.
Little Mary McAlister, Essanay's child star, who is to be fea-
tured in these productions, has had ample training. Although
only five years old, the child has won praise for her appear-
ances in several of Henry B. Walthall's photodramas and other
productions. She is well known throughout the country. She
has been supplied with a capable supporting company, which
will appear in all of her photoplays.
ART DRAMAS ADDS TWO NEW EXCHANGES.
Due to an ever-increasing volume of booking on Art Dramas
the Standard Film Corporation of Kansas City, distributors of
the new program throughout Iowa, Nebraska, Missouri and
Kansas, announces the opening of additional exchanges in St.
Louis and Des Moines. The St. Louis exchange of the Stand-
ard is already established in the Empress theater building in
that city, and the Des Moines exchange will be installed in a
central part of the town in a few days. While arranging for
permanent quarters in Des Moines the Standard Film Corpora-
tion is doing a record business in its temporary offices.
"THE PULSE OF LIFE" (Bluebird).
Rex Ingram has made another Bluebird, this time from a
story by E. Magnus Ingleton, entitled "The Pulse of Life."
Wedgewood Nowell, who has been leading man in Mr. In-
gram's recent pictures, is advanced by Bluebird to a featured
position in the advertising. Gypsy Harte, who plays the dis-
tressed heroine of the occasion, is making her first Bluebird
appearance in this attraction, being also given prominence in
the billing.
Nicholas Dunaew, the Russian screen-player, recently added
Scene from "The Pulse of Life" (Bluebird).
to Bluebird's stock forces; Seymour Hastings, Edward Brown
Albert McQuarrie, Millard K. Wilson, Dorothy Barrett and
Molly Malone will also appear. There are many sensational
episodes promised for "fans" who like excitement, in the un-
folding of a plot that carries twice across the Atlantic from
its beginning and ending in Italy. Scenes in the artists' quar-
ter, centering around Washington Square, New York, will oc-
cupy the greater part of the American locale.
BELL & HOWELL COMPANY EXPANDING.
Increasing business has made necessary a fifty per cent
addition to the manufacturing facilities of the Bell & Howell
Company, Chicago. The building in which the plant is housed
is at present undergoing extensive alterations which, when
completed, will enable the firm to meet the extraordinary
pressure of increasing demand for the Bell & Howell product.
The Bell & Howell Company has always put special em-
phasis upon the importance of designing and building for
the maximum of efficiency. It follows as a natural develop-
ment from that policy that machines should not only be built,
but also maintained at the highest possible efficiency. And
so, a few months ago, they opened an office display room,
and service department in the Candler Building, 220 West
Forty-second street, New York City; and only recently opened
a similar place at 6522 Hollywood Boulevard, Los Angeles,
California. Both places will be conducted, primarily, as a
convenience to their customers and this is not only in the
matter of machine maintenance, but also of acquainting them
with new machines and changes in design as improvements
are perfected and new utilities are developed. The action
of the company in opening these branches has met with the
hearty approval on the part of its customers, and has re-
sulted in a marked increase in its sales.
"LAW THAT FAILED" COMPLETED.
The Apollo production of Louis Reeves Harrison's original
photodrama, "The Law That Failed," has been completed and
will be released shortly on the Art Dramas program. The
story of "The Law That Failed" is of the mystery variety and
contains several plot twists new to the screen. Alma Hanlon
and Edward Ellis are the principal players in the story. A cast
of notable screen artists supplements their efforts.
"The Crandall Kin," from the pen of Willard Mack, is under
production at Universal City by Director Allen J. Holubar. In
this photodrama, which is being made In three acts, Holubar
and Louise Lovely play the leads.
Sally Crute presents a powerful characterization of a half-
breed Indian girl in "The Law of the North," a five-reel pro-
duction of the studios of Thomas A. Edison, Inc., that will be
released on April 2.
195.S
THE MOVING PICTURE WORLD
March 24, 1917
COBE PLACES "THE WOMAN WHO DARED."
A. J. Cobe, president of the Ultra Pictures Corporation, the
Better than Program Distributing Company, returned last
Sunday from a trip through the country closing contracts
with the leading exchanges for feature productions to be re-
leased by the Ultra.
The first release will be the California Motion Picture Com-
pany production, "The Woman Who Dared," featuring the
Scene from "The Woman Who Dared" (Ultra).
well known prima doma and dramatic star, Beatriz Michelena.
This picture was shown to the trade some time ago and re-
ceived much favorable comment.
BIG BUSINESS FOR "BURNING THE CANDLE."
Henry B. Walthall's latest Essanay feature, "Burning the
Candle," was released March 5. Revealing a phase of life in
which the entire nation is vitally interested, and endowed with
the proven money-getting power of Henry B. Walthall's name,
this production has launched into an immediate success. Re-
ports from the Kleine-Edison-Selig-Essanay headquarters in-
dicate big booking business.
While the predominating aim in "Burning the Candle" has
been to provide exhibitors with a high class entertainment —
a good show that will bring photoplay patrons back — still to
those who chose to look further, there is revealed a powerful
preachment on the nation's one great vice — intemperance.
Mr. Walthall appears in another highly emotional role —
that of an inebriate. He has duplicated his strong character-
ization in "The Truant Soul" only under a new guise and in
an entirely different phase of life. It is safe to say that ad-
mirers of Walthall in the one role will find him equally fas-
cinating, if not more so, in the other. Mary Charleson again
appears as Mr. Walthall's leading woman. She will be happily
remembered by photoplay patrons as the dauntless little nurse
in "The Truant Soul" and other recent Walthall productions.
In "Burning the Candle" she portrays the role of the inebriate's
bride.
FIRST MAE MARSH PICTURE VIRTUALLY
COMPLETED.
Goldwyn Pictures Corporation is making fine headway with
Its Initial productions. The first Mae Marsh picture, written
by Irvin S. Cobb and directed by Ralph W. Ince, will be com-
pleted within ten days, and work of assembling and titling it
will then get under way. Both the second and third Mae Marsh
pictures have been selected and the work of making the sets
and costumes for them started.
Maxine Elliott's first Goldwyn picture Is now entering on
Its third week of production at the Goldwyn studios under the
direction of Allan Dwan. As Dwan in his previous work has
made several big productions in record-breaking time, it Is
to be assumed that his Goldwyn picture of Miss Elliott will
be completed around the middle of March.
UNIVERSAL'S PSYCHIC SCENARIO?
The first psychic scenario is now on the stocks at the Uni-
versal studio at Port Lee, and within a few weeks the public
will be able to witness a production made from a scenario
which was never written by an author but which traveled
over twelve hundred miles, through space, on psychic waves
to Violet Mersereau a few days ago, while the star, surrounded
by thirty newspaper men, was seated in Churchill's restaurant.
The plot is psychological in the extreme, and the man whose
powers have baffled scientists is Edgar Cayce, who, while he
was physically asleep down in Selma, Alabama, sent his mys-
terious, spiritual and uncanny "thought self" to Violet with a
five-reel scenario, entitled, "Through the Subliminal."
This plot has been turned over to John Brownell, of the
Universal's scenario department in the East, and he is now
putting it into shape for production. He says that it offers
great opportunities and that, taking into consideration the
fact that the plot was delivered spiritually and that Mr. Cayce
has never attempted to write a scenario in his life, the result
is truly remarkable. Not only should it interest those who
study psycnology, self-suggestion psycho-analysis and spirit-
ualism but i should attract scenario writers.
TRADE-SHOWING TOUR FOR "A MORMON MAID."
Benjamin Friedman, of the Friedman Enterprises, has
planned an extended tour on behalf of his company, which is in
control of the Mae Murray feature, "A Mormon Maid," which is
being marketed through the offices of Hiller & Wilk, Inc. The
tour embraces trade showings of the feature in Chicago, Min-
neapolis, Denver and San Francisco, so that the open market
buyers of the various districts will have an opportunity to see
the merits of this widely discussed picture without having to
come to New York to do so. A showing took place at the Strand
Theater, New York, recently, and within a fortnight a goodly
portion of the available territory had been disposed of and ne-
gotiations are pending for the remainder.
The high-class methods of presentation that have been
adopted by the marketers have caused most favorable comment
on the part of those who are in intimate touch with the open
market and its needs. They say that the advertising and pub-
licity are of the finest grade and in keeping with the quality
of the picture. There has been no attempt at sensationalism
and the door has been closed to the tainted appeal, which
panders to the depraved tastes of the few.
FOOD RIOTS PICTURED IN MUTUAL WEEKLY
NO. 114.
Among the interesting pictures in Mutual Weekly No. 114
are intimate views of the food riots which recently stirred
New York as a protest against the prevailing high prices.
Several Gaumont cameramen were "on the job" to picture the
disturbance from every angle. New York City is responsible
also for another unusual picture in this issue: hotel bell-boys
drilling as a preparedness measure on the roof of a leading
hostelry. It is the intention of these martial young men to
volunteer as a company in case there is a call for volunteers.
From the Pacific coast come pictures of a launching at
Saattle, Wash., and of society girls of Oakland, Cal., prepar-
ing to till garden plots in vacant lots to cut the high cost of
living. San Antonio sends pictures of the funeral of Gen.
Funston.
Denmark is represented In this issue by the purchase of a
seaplane at Norfolk, Va., and also by pictures of Danish
troops at Copenhagen undergoing intensive training for a
national emergency.
"THE PLANTER" EXPOSES PLANTATION
BRUTALITY.
Evidently, from early developments, the Nevada Motion Pic-
ture Corporation are not going to have entirely clear sailing
in their 12-reel production of Herman Whitaker's famous book,
"The Planter," in which Tyrone Power is starred. One theme
of the book is the brutal slavery of the rubber plantations,
exposing the fraudulent methods of promotion and the ex-
treme brutality of operation. In fact, the production has
reached such a point that enormous rubber interests have al-
ready started work in an attempt to suppress the film. This
developed about a mouth ago, when the first real publicity
of "The Planter" began to appear. On account of the storm
aroused in the production of the book, some space was given
to its picturization in a number of the more prominent maga-
zines, and quiet influences were immediately put to work in
an effort to suppress the production or buy it out. Both
failed, however, so other methods are being resorted to.
PATHE ADOPTS POLICY OF BOX OFFICE STARS.
Only actors and actresses who have been established as
"box office stars" will be featured in the future on Pathe's
Gold Rooster and Serial programs. Rumors which have been
in circulation for some time past to the effect that Pathe was
negotiating ■with a number of the important stars were par-
tially confirmed this week by the announcement of J. A. Berst,
vice-president and general manager, that several important
additions will be made to the list of permanent stars in the
near future.
The stars appearing at the present time on Pathe's pro-
gram are Pearl White, Mollie King, Gladys Hulette, Florence
LaBadie, Baby Marie Osborne, better known as Little Mary-
Sunshine; Frederick Warde, Harold Lloyd (Lonesome Luke).
The latest recruit is Creighton Hale, who won fame as one of
the leading juvenile actors of the day In "The Exploits of
Elaine" and "The Iron Claw." Mr. Hale has just been signed
by the Astra for a long term.
March 24, 1917
THE MOVING PICTURE WORLD
1959
A Week With Fox
As Usual It Was a Busy One — Companies Working
Everywhere.
Dustin Farnum's first picture since the famous star of stage
and screen enrolled under the William Fox standard, will be
released for the week of March 26. Probably the most appeal-
ing character that Mr. Farnum has presented in his entire
photoplay career is "Roaring Bill" Wagstaff, the hero of
"North of Fifty-Three," his premiere Fox feature.
Bertrand W. Sinclair's romantic novel of the great north-
west has gained, not lost, through being put into the films.
The snowy landscapes around Truckee, Cal., never showed to
better advantage than in this screen drama. Homer Scott was
the photographer in charge.
Chief in support of Mr. Farnum is the petite Winifred King-
ston, who also makes her debut as a Fox player. In the sup-
porting cast are: William Conklin, Edward Alexander, Rex
Downs, Frank Lanning and Jode Mullally. The story tells
how "Roaring Bill" clears away the gossip concerning the girl
from the East whom he has married, and of his winning fight
to gain her love.
George Walsh's new subject is well under way in the West-
ern studios. William Marr has been added to the cast of the
photodrama. He has been in motion pictures for the last year,
associated mainly with the Lasky and Universal companies.
Previously, he played with the Alcazar Stock Company in San
Francisco, where he received his original training for a dra-
matic career.
Because of the pressure of work, director Turner was forced
to decline a trip to Salt Lake City recently, to represent the
film-makers of California in their fight against the Utah cen-
sorship bill.
Virginia Pearson and a party of twenty, under the direction
of James Vincent, left for "somewhere in Florida" for exteriors
of a forthcoming production. The present international crisis
forced a change in the plans which called for a trip to the
Danish West Indies.
iThe trip to Jamaica and back is not the only travelling
which Jane and Katherine Lee, the famous Fox kiddies, have
done in conection with "A Daughter of the Gods," the million-
dollar Kellermann spectacle. The children spent three days
in Chicago last week as an added attraction for the screen
fantasy, which is at the Studebaker. Recently they were in
Boston on the same mission.
Olive Trevor, who has been with Universal, Gaumont and
Vitagraph, has been cast for a part in the new Stuart Holmes
photoplay. Miss Trevor is a native of New Orleans, but ad-
mits that New York City has its good points.
A change in the schedule of Fox Film Corporation's March
releases results in the issuance of "Love's Law," on the twelfth
of the month, with "A Tale of Two Cities," the special super
production.
"Love's Law," featuring Joan Sawyer and Stuart Holmes,
is substituted for "The Siren," a Valeska Suratt film.
"SWEETHEART OF THE DOOMED" (Triangle).
Louise Glaum will be shown on the Triangle program shortly
in a new Kay Bee drama entiteld "Sweetheart of the Doomed,"
written by Jerome N. Wilson and picturized by Monte M. Kat-
terjohn. The production was directed by Reginald Barker,
under the personal supervision of Thomas H. Ince.
This will be Miss Glaum's third starring vehicle since join-
ing the Ince forces. Her previous plays were "The Wolf
Woman" and "Somewhere in France," both of which are still
popular. It will also be recalled by many that Louise Glaum
appeared in "The Iron Strain," the first Ince production re-
leased on the Triangle program.
In "Sweetheart of the Doomed" Miss Glaum has perhaps the
best part that has yet been written for her. She is seen as
Honore Zonlay, a Parisian adventuress, who because of the
treachery dealt her in her youth, lives to make all men pay.
Jerome N. Wilson, author of the story, is a native of Savan-
nah and followed the sea for many years as a marine engi-
neer. After visiting all of the seven seas, and most of the
great seaports, from Liverpool to Hong Kong, Wilson settled
down in New York as an author of short stories, vaudeville
acts and screen plays. He has written other photoplays for
Thomas H. Ince which are said to be as strong in theme as
"Sweetheart of the Doomed."
"SATAN'S PRIVATE DOOR" (Essanay).
The curse of wealth, when improperly used, is the theme or
"Satan's Private Door," an Essanay feature to be released
March 19. This feature was previously heralded under the
title of "Truth Triumphant." Alterations in the original
scenario, creating a far more powerful theme, prompted the
change in titles. It will be released through the Kleine-
Edison-Selig-Essanay Service.
Mary Charleson, for the first time under Essanay's banner,
will be featured in "Satan's Private Door." This little star
won her laurels in support of Henry B. Walthall in many of
the great actor's recent successes. Notably in "The Truant
Soul," Miss Charleson won nation-wide praise for her por-
trayal of the emotional role of "Joan Wentworth," the nurse.
Other Walthall successes in which she did more than creditable
work were "Burning the Candle," and "Little Shoes."
"THE ETERNAL SIN" FOR BROADWAY.
"The Eternal Sin," Herbert Brenon's second Selznick picture
will be shown at the Broadway theater, New York, for two
weeks, beginning Sunday, March 18. In this magnificent photo-
drama the star is Miss Florence Reed, who has created a
furore in New York this season by her acting in the spec-
tacular production "The Wanderer." The Broadway run of
Scene from "The Eternal Sin" (Selznick).
"The Eternal Sin" has been limited because of previous book-
ings for that house. The dollar scale of prices which has
ruled at the Broadway ever since the Selznick-Brenon-Laemmle
regime began, will continue for this engagement as well.
This is the first production by Herbert Brenon since his
sensationally successful "War Brides," which is now being
shown to big business in all parts of the country. In the
course of the creation of the spectacle Mr. Brenon was stricken
with typhoid fever, and lost several weeks. Even before his
physicians gave their consent to his return to work, he was
"back on the job," and in record time completed his work.
"MINDING THE BABY" (Cub).
The idea of switched babies is used as the basis for the plot
of the Cub comedy "Minding the Baby" featuring George Ovey
and released March 22 through the Mutual Film Corporation,
but it is treated in a new way and as a result offers a thousand
feet of ingeniously contrived farce comedy.
Of course George Ovey, as Jerry, is the central figure of the
action and becomes involved in numerous difficulties, which
begin when he is asked by a mother to take care of her child
for only a few moments. The moments stretch themselves
until Jerry becomes tired of his job and as a means of
renouncing it he places the baby in a basket which a pair of
yeggman have placed beside him. The yeggs come for their
basket and take it with them.
When the mother calls for her child Jerry turns a colored
Scene from "Minding the Baby" (Cub).
baby, which has also been left in his care, over to her. The
mother does not notice the switch until after she has arrived
home and then trouble brews ominously for Jerry. The colored
woman, finding Jerry gone with her child, also creates a dis-
turbance, with the result that she, together with the parents
of the other child and Jerry gather in the police station where
matters are finally adjusted with the aid of the yeggs, who
return the mite of humanity they had unsuspectingly carried
away.
1960
THE MOVING PICTURE WORLD
March 24, 1917
"MY FIGHTING GENTLEMAN" (Mutual).
The atmosphere of the South fifty years ago is most care-
fully carried out in "My Fighting Gentleman," the latest
Mutual-American production in which William Russell is
starred. The plot of the story is laid in the South during the
Reconstruction period following the Civil War and the fur-
nishings of the old southern homes combined with the cos-
tumes of the period make the film a thing of beauty.
Clever comedy scenes are introduced showing the life of the
Scene from "My Fighting Gentleman" (Mutual).
care-free, happy negroes with their dances and music and
ready laughter. There is a strong contrast drawn between
these negroes as they were befor the war, happy-go-lucky
and merry, and as they became, sullen, insolent and aggres-
sive, when newly enfranchised and instigated to revolt by the
carpet baggers whose unlimited supply of "nigger-gin" made
the negroes their tools.
William Russell is afforded a splendid opportunity to show
his ability as a fighter when he stands alone against a mob
of angry negroes urged on by the carpet baggers. Led to be-
lieve he has killed one of their number on no provocation
they are clamoring for his death, but he manages to keep
them at bay until his arm is shattered by a bullet.
The same mob figures in a very exciting scene when, evad-
ing his pursuers, the bloodhounds are brought out to try to
trail Russell, and a spectacular chase through the swamp
ensues.
BRIEF STORIES OF TRIANGLE 1st RELEASES.
"Her Father's Keeper," with Irene Howley and Frank Cur-
rier, and Dorothy Dalton in "The Dark Road," are the Triangle
feature releases for April 1. "Her Father's Keeper" is ac-
credited to Robert Shirley, author of "Fifty-Fifty." Dorothy
Dalton will be shown in a Kay Bee drama entitled "The Dark
Road," by John Lynch and J. G. Hawks, directed by Charles
Miller. This play, personally supervised by Thomas H. Ince,
is said to mark the high tide of Dorothy Dalton's powers.
"Her Father's Keeper" is a presentation of modern problems
facing a girl of great wealth who desires to make her own
place in the world, despite the opposition of her father. In the
end she not only makes a place for herself in the field of busi-
ness, but saves her father from overstepping the bounds of
law, when the headstrong old financier sets out to frame an
unsavory deal for the purpose of venting his spleen against
the man his daughter had engaged herself to without his
consent.
Dorothy Dalton has one of the strongest vehicles that has
yet been prepared for her in "The Dark Road." She takes the
part of Cleo Murison, a London butterfly of doubtful parentage
but dazzling beauty, who exerts her charms over men while
her husband is absent at the front, until she meets Carlos
Costa,, who proves to be her master — and in the end the cause
of her death. Costa passes himself off in England as a titled
Spaniard, interested in art, but is in reality a spy in the pay of
the Prussian intelligence bureau.
KEEN COMPETITION FOR "A MORMON MAID."
Keen competition among the leading state rights buyers
of New York State has been on for the past three weeks to
sign up "A Mormon Maid," the five-reel expose of early Mor-
mon practices, which is controlled and being sold on the state
rights basis by the Friedman Enterprises, Inc., and also
through Hiller & Wilk, Longacre Building, New York.
The initial showing of the feature in the Strand theater,
New York was the occasion for launching a most heated
fight for the right to exhibit to the people of New York state
what the trade papers were unanimous in stamping one of
the best feature films of its kind.
Competition is nearly as keen in various other sections of
the country, fully one quarter of the available territory of
the United States having already been sold as the result of
the first showing. Numerous deals for the remainder of the
country are pending.
The entire state of Michigan, as well as Texas, Oklahoma,
Arkansas and Louisiana, were sold soon after the initial show-
ing. In fact, so anxious was the buyer in the last four named
states to get ahead of his Southwestern competitors that he
purchased the sole rights to this territory without even taking
time to view the film.
Benjamin Friedman, president of the Friedman Enterprises,
Inc., has planned a tour for trade showings which will em-
brace Chicago, Minneapolis, San Francisco, Denver and other
cities, so that the open market buyers may have the oppor-
tunity to see the merits of "A Mormon Maid" without being
forced to come to New York.
THRILLS IN "KALEM SERIES."
Kalem's formula for producing one-reel thrillers is so en-
tirely different that it is worth looking into from the exhi-
bitors' viewpoint. When this company decided to inaugurate
a series of weekly single reel adventures, dealing with the
life of a police reporter, their first move was to secure Robert
Welles Ritchie to write the stories based on his own exper-
iences as a newspaper man. Their second move was to as-
sign the direction of the productions to Robert Ellis, a Kalem
director, who has come up from the player ranks, and to cast
about for a star who could act, as well as execute the thrills
Mr. Ritchie's stories called for.
George Larkin proved to be the acceptable candidate. He
co-stars with Ollie Kirkby, who achieved success in earlier
Kalem pictures. Larkin has more than made good and the
succession of stunts he has introduced into this series has
aroused the picture-theatergoing public as few other series or
serials have.
"THE BOTTLE IMP" (Lasky).
The Jesse L. Lasky Feature Play Company's adaptation of
Robert Louis Stevenson's "The Bottle Imp" is declared by that
company to be its most remarkable production for Paramount
since the adaptation of "Oliver Twist" in which Marie Doro
starred.
"The Bottle Imp," which has Sessue Hayakawa, the cele-
brated Japanese actor, in the stellar role, is a remarkable com-
bination of romance, drama which is impelled by the occult,
mysticism and all the weirdness with which the mid-Pacific
islands are endowed.
The scenario was prepared for the screen by Charles Maigne.
Stevenson placed the greater part of the action of the original
story in Hawaii, and the Lasky company accordingly sent its
players to Hawaii under the direction of Marshall Neilan, who
staged the production.
The story relates the adventures of an impoverished fisher-
man, Lopaka, who desires to marry a girl of royal blood. The
enchanted bottle which plays so important a part in the action
grants every wish of its possessor but holds a terrible menace,
for if one dies with it in his possession he is eternally doomed
to perdition. It is also a rule that the bottle must be disposed
Scene from "The Bottle Imp" (Lasky).
of at a lower price than that which the owner has paid for it.
The story is an exceptionally tense one in its dramatic mo-
ments because of the supernatural terror inspired by the en-
chanted bottle.
Through all this weirdness there runs the story of a romance
between this fisherman and the girl of royal blood whose
devotion to each other is superior even to supernatural powers.
Scenically, "The Bottle Imp" has few, if any, equals, and it
can safely be said that its natural settings are rivaled by few
which have ever appeared on any program.
March 24, 1917
THE MOVING PICTURE WORLD
1961
"PLAY BALL!" IN MUTUAL WEEKLY.
A sure sign of spring- is the appearance of baseball idols
on the screen as they warm up for the season at the spring
training camps. The Mutual Weekly, which is as steady as
Scene from "Play Ball" (Mutual).
Left to Right, Douglas, Hendricks and Vaughn of Cubs.
the calendar itself in picturing pastimes, comes to bat in its
current issue with views of the Chicago Cubs being put
through their pre-season paces at Pasadena, Cal. Interest in
baseball is so widespread that the wise exhibitor is he who
caters to this interest and makes it an asset for his house.
The Mutual Weekly from now until the last man is put out
in the World's Series next October will devote ample space
to the heroes of the diamond.
The advantage of showing the Mutual Weekly regularly is
that it builds up patronage for a certain day in the week
upon which the exhibitor can depend. Because it is edited by
the Gaumont company with its unequaled foreign connections,
the reel has news for the screen from all the world at the
earliest possible day. Its foreign section is without a peer
for war news and fashions. Paris is still the world's style
center, and from Paris the Gaumont company receives its
popular and authoritative fashions in colors.
A feature of the current issue, Mutual Weekly No. 115, is
the series of views of the re-inauguration of President Wilson.
These would make this reel an excellent one for an exhibitor
to use in introducing the Mutual Weekly to his patrons. It is
filled with the proper patriotic fervor, and is calculated to
make spectators watch for it the following week with equal
interest.
"TROOPER 44" (E. I. S.).
Dixon Boardman, president of the E. I. S. Motion Picture Cor-
poration, announces that "Trooper 44," the five-part feature,
about which there has been much speculation, is now complete
and is offered to state rights buyers. Much emphasis is laid
toy E. I. S. on the exceptional advertising values of "Trooper
Scene from "Trooper 44" (E. I. S.).
44," inasmuch as it is the first time the "Black Hussars," or
Pennsylvania State Mounted Police, have been pictured in their
■various activities before the motion picture camera. Mr. Board-
man, after much effort, succeeded in inducing Major John C.
Groome, superintendent and originator of the force, to allow
his troopers to form the background of this thrilling screen
drama. In consequence, the spectators are able to see every
phase of the work of the "Black Hussars," in addition to a
sensational and thrilling story, which, to be trite, carries "a
punch in every foot."
"Trooper 44" has an exceptionally strong cast, comprising
George Soule Spencer in the title role, June Daye as Kuth
Moreland, the Mountain Girl; W. W. Black, Walter P. Lewis,
Roy Gahris, Roy Sheldon and several others equally well
known. The big scenes of the picture show the troopers rid-
ing their horses into a dance hall to rescue Ruth, the burning
of Moreland's home, a desperate fight between Trooper Jack
and the men who have kidnapped Ruth, and a sensational scene
in which Ruth battles for her honor while the troopers are des-
perately spurring to her rescue.
It is rumored, by the way, that the E. I. S. Motion Picture
Corp. intends shortly to announce a series of stories featuring
the Pennsylvania Mounted, to whose services Mr. Boardman
has acquired exclusive rights. Captain Adams, who plays one
of the principal parts in "Trooper 44," has helped to write
many of the scenarios, based on actual records of the force
he commands.
E
DWARD SMALL and Herman Becker are the heads and
organizers of a new picture firm to be known as the
Master Drama Features, Inc., for the purpose~bf produc-
ing photo dramas. The initial production will be a powerful
and vivid drama by Willard Mack entitled "Who's Your Neigh-
bor?" S. Rankin Drew is directing the picture, the first part
of which is already under way.
* * *
The Universal Joker Company, directed by W. W. Beaudine,
is nearing the completion of the filming of "The Souper Wait-
ers," a one-act comedy, featuring Gale Henry and William
Franey, with Milburn Moranti. Many laughable situations oc-
cur in the kitchen of a cafe and in the cafe itself.
* * *
It is announced by the Thanhouser Film Corporation that
the next picture in which Frederick Warde will appear is
"Hinton's Double." In the supporting cast are Wayne Arey,
Kathryn Adams, Charles Mussett and baby Eldean Steuart.
* * *
Mme. Cora Blaeslee, who has recently been appointed head
of the costume department of the Metro Rolfe-Columbia stu-
dios, has had valuable experience in both dramatic and mo-
tion picture work. Before coming to Metro she was associ-
ated with the costume and designing departments of the Inter-
national and Universal companies, and she toured the country
with Wright Lorimer's stage production of "The Shepherd
King."
* » »
Carlyle Blackwell will appear at the end of April in the new
World-Brady picture, "The Page Mystery" — title to be changed.
June Elvidge and Arthur Ashley will head Mr. Blackwell's asso-
ciates in the company.
* * *
"Saving the Child," a one-act comedy, is being filmed at
Universal City by Director Louis Chaudet. It features Eddie
Lyons and Lee Moran, with Edith Roberts as the ingenue.
* * *
Frank Reicher will direct Fannie Ward in her next Lasky-
Paramount picture. Margaret Illington, who has completed
her first motion picture, "The Inner Shrine," under the direction
of Mr. Reicher, will make her next picture under the guidance
of George Melford, who has just completed Fannie Ward's last
production.
* * «
William S. Hart and his "horse-opera" troupe returned this
week from the Mexican border, where they had been filming
some scenes from the current Triangle-Kay Bee play, in which
Thomas H. Ince will present Hart as star. They are now at
work at Inceville, using a large setting depicting the interior
of a western gambling hall. Margery Wilson is appearing as
Hart's leading woman in this subject.
G. W. BRADENBURGH,
802 Vine Street
Philadelphia, Pa., U. S. A.
NAME REELS
MAKE
PRICE
ADVERTISING
Rip Van Winkle
5
World
$150
1/3/6 heralds and sheets
Uncle Tom's Cabin
5
World
125
1/3/6 heralds and sheets
Prisoner of Zenda
4
J. K. Hackett
100
1/3/6 heralds and sheets
The Butterfly
6
Barbara Tennant
100
1/3/6 heralds
In the Land of the
Head Hunters
6
S. Curtess
60
1/3 IS heralds
Chicago Tribune Alllec
War Films
3
Chicago Tribune
75
1/3/6 photos
Spectro
5
Lucky Film Co.
100
1/3/6 heralds and photos
Arizona
6
Cyril Scott
100
1/3/6
Mlxup
4
Cbarlie Chaplin
50
1/3/6 photos
Specials featuring Clara Kimball Young. Norma Talmadge, Gladys Hulette, Flora
Finch. Anita Stewart, Edith Storey. Charlie Chaplin, Billy, etc Write for lists
of Spring Bargains.
1962
THE MOVING PICTURE WORLD
March 24, 1917
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Trade News of the Week
IL
GATHERED BY OUR OWN CORRESPONDENTS
Pine Tree State Filmdom News Last Week
P. McConville Will -Take Charge of Maine Theaters, Inc., Publicity-
Ross Will Represent Selznick in Maine — Other Notes.
From John P. Flanagan, 151 Park "View Avenue, Bangor, Maine.
-Nathan
PORTLAND, ME. — John P. McConville
of Portland, who, for the past two
years has been secretary to Gov. Oakley
C. Curtis, whose term expired Dec. 31,
has accepted the position of publicity
agent for the Maine theaters, Incorporat-
ed, which controls a chain of moving pic-
ture theaters in Maine, New Hampshire
and Massachusetts. A. S. Black of Rock-
land, is the president of the company. Mr.
McConville is an exceptionally capable
and conscientious newspaper man, and
through his unfailing courtesy and abil-
ity proved to be a most efficient aid to
the governor. As the home office of the
Maine theaters is at Rockland, Mr. Mc-
Conville will locate in that city.
Nathan Ross Becomes Maine Agent of
Paramount.
Bangor, Me. — Nathan Ross of Boston,
has resigned from the Paramount com-
pany to take a position as Maine agent
for the Selznick Company, and has been
placing Nazimova film, "Twenty Thousand
Leagues Under the Sea," Clara Kimball
Young in "The Price She Paid," "The Com-
mon Law," and other productions in this
state. Among the theater men that have
taken one or more of these big pictures
are P. Powers, Caribou, Wilbur Shea at
Eastport and Calais, Managers Seymour
at Houlton, and Hone, of the Presque Isle
opera house.
Proprietor Joe Emery, of the Star thea-
ter, Bar Harbor, turned people away with
these features, and the Belfast opera
house reaped $136 from a single per-
formance.
Mr. Ross says that it is useless to try
to sell mediocre films to Maine exhibi-
tors, even those in the small towns. Their
patrons want the best, he says, and only
those agents will succeed who give them
the choicest the market affords. This he
intends to do.
Business Notes from Bangor.
Bangor, Me. — Manager Grafton Corbett,
of the Bangor branch of the Pathe com-
pany returned last week from a trip to
Boston, where he attended an office con-
ference of the Pathe force, and witnessed
a run-off of the new Pathe serial "The
Mystery of the Double Cross." He says
that numerous exhibitors who saw the
run off declared that it looked mighty
good to them. It will be released March
18, and thereafter, will be furnished to
the exhibitors at the rate of two reels a
week for 15 weeks. The first Maine
theater to book this serial is the Millin-
ocket opera house, C. J. Rush, proprietor.
Manager Holtz, of Danforth, proprietor
of the town's biggest and only moving
picture theater, was a visitor to Bangor
this week, and while here, arranged for
a showing of five reel Pathe features at
his house.
Howard W. Smiley, manager of the
Pastime theater, Madison, Me., has taken
on the Pathe pictures, "Patria," "Iron
Claw" and "Who Pays."
The first Aircraft picture to be shown
in Bangor, adorable Mary Pickford in
"The Poor Little Rich Giirl," showed at
the Bijou, Stephen Bogrett, proprietor, all
last week, to fairly large houses, consid-
ering that it is the Lenten season. It is
highly popular with patrons.
Rumois persist that the Metro, Triangle
and Paramount companies are to open
exchanges in Bangor, but there is nothing
definite to them as yet, and film exchange
ti.an as a rule say that there are enough
exchcnges here now. There are fou-- in
all, General, Universal, Unicorn and
I'athe.
Chailes McAloon, who has been in the
employe of the Pathe exchange in Ban-
gor, has gone to Boston to take a po-
sition wifh the 'same firm.
Boston News Letter
By J. J. Phillips Photopay Editor, Boston
Journal.
No Sunday Shows in Haverhill.
HAVERILL, MASS. — Beginning Sunday,
March 5, there will be no more Sun-
day vaudeville at the theatres in Harer-
hill, Mass. This measure went to effect
after much agitation and protest from
the local showmen. It is rumored that
the White Rats were in part responsible
for the No Sunday Vaudeville here.
"Joan the Woman" Opens at Colonial.
Boston, Mass. — "Joan the Woman," with
Geraldine Parrar, will open at the Colon-
ial theater, Boston, on March 19. The
Cardinal film company has already start-
ed the propaganda advertising in all Bos-
ton newspapers on this film.
"Poor Little Rich Girl" Pleasing in
Boston.
Boston, Mass. — "The Poor Little Rich
Girl" opened Monday. March 5, at the
Modern theater, Boston, and is playing to
capacity. Mary Pickford in the leading
role is most pleasing. Many say that the
part was made for her. Manager Pinan-
ski will run this picture for two weeks
as is his custom with the Pickford Art-
craft productions.
Manager Soriero's Electric Effects Ap-
proved.
Alice Brady in the "Dancer's Peril," at
the Park theater, is seen to good advan-
tage. The beautiful electric effects that
Manager Soriero is running at this house
are still meeting with favor with the pa-
trons.
"Seven Deadly Sins" Is Making a Hit.
McClure's "Seven Deadly Sins," playing
at both Gordon houses, the Scolley Sq.
Olympia and Gordon's Olympia, are at-
tracting great audiences. Nathan Gor-
don, the president and general manager
of these theaters, is more than pleased
with the results that these pictures are
showing.
Kellard Gets Ovation in Bridgeport.
Bridgeport, Conn. — Ralph Kellard, the
Pathe star, appeared in person at the Lib-
erty theater, Bridgeport, Conn., last Sat-
urday. A special program was arranged
in appreciation of — r. Kellard's appear-
ance, which was called "The Quadruple
Kellard Day"; it included the showing of
"The Precious Packet," in which Mr. Kel-
lard is starred; the final chapter of "The
Shielding Shadow," and the current chap-
ter of "Pearl of the Army," the two Pathe
serials, in which Mr. Kellard is the co-
star. This was Mr. Kellard's first personal
appearance in any theater since his debut
in motion pictures, an the packed houses
which greeted him, and the ovations he
received, spoke volumes.
Loew's South End Theater Burns.
Boston, Mass. — The old Columbia thea-
ter, at the corner of Washington and Way
streets, Boston, was burned out Wednes-
day night, February 21. I was one of
the largest theaters in Boston and prior
to its having been converted into a mo-
tion picture theater by the Loew interests
it was for a number of years a great
stock and molodrama house and for a
time played many of the prominent road
shows of a high class that came to Bos-
ton during the last 25 years. The name
was changed to Loew's Sjuth End theater
about two years ago and it had a seating
capacity of over two thousand. The thea-
ter was in the process of reconstruction
when it caught fire. The cause is at-
tributed to a careless workman throwing
a lighted match in some shavings or
debris. The loss is estimated to be about
$200,000.
Maritime News Letter
By F. F. Sully, La Tour, St. John, N. B.
Regal Films Enter Maritime Field.
ST. JOHN, N. B. — The new branch of the
Regal Film, Ltd., has opened at 19
Market square, to enter the field in the
Maritime Provinces. William J. Reid has
been appointed resident manager. Mr.
Reid was formerly manager of the To-
ronto office of the company. Previous to
affiliating with his present employers he
was associated with the Toronto office of
the Famous Players. For three years he
filled the position of assistant manager,
a position which he held for three years
previous with the General Film Co.
Although but established here a short
time, the Regal is making new friends,
and the booking prospects are said to be
good. Charlie Burman, special represen-
tative, has been in the city working in
conjunction with Mr. Reid in opening the
new office. Roy Kerr, for six years ship-
per with the local Mutual forces, resigned
to accept the post of booking clerk and
shipper with Mr. Reid. Miss Alice Dustin,
for some time at the Royal hotel news
counter as public stenographer, is also a
member of the office staff.
Artcraft and Monarch Films Coming.
St. John, N. B.- — -Harry Price, of Toronto,
representing the Monarch and Artcraft
films, was in the city last week, and
closed negotiations with Walter Golding,
manager of the Imperial, for a three-day
run of the Clara Kimball Young picture,
"The Common Law." This is the first
Clara Kimball Young subject to come into
this territory since the formation of the
new company, and it is probable that Mary
Pickford subjects, which have likewise
March 24, 1917
THE MOVING PICTURE WORLD
1963
not been seen here, will be introduced with
a screening in the near future of 'The
Pride of the Clan." Both stars have many
admirers in St. John, and their return
to a local picture house should draw
largre crowds.
Rates at Strand in Truro Go Up.
Truro, N. S. — H. A. Walker, proprietor
and manager of the Strand, has raised the
general admission charges from five and
ten cents to ten and fifteen. These prices
will prevail at all performances except
matinees.
Bert Silberstein Transferred to Montreal.
St. John, N. B. — Bert Silberstein, for-
merly of the Toronto office of the Famous
Players, and for past six months road
man for the local branch, has been trans-
ferred to the Montreal exchange, and will
cover the Quebec territory for the re-
mainder of the season. During his trips
through the provinces "Bert" made many
friends among the exhibitors, who found
him a capable, energetic salesman.
Dartmouth, N. S. — H. R. Walker, man-
ager and proprietor of the Gem theater,
is making arrangements for a thorough
interior and exterior remodeling of the
building, and expects to have all improve-
ments and alterations completed at the ex-
piration of Lent. Mr. Walker is not run-
ning two Paramount features a week.
Digby, N. S. — James Cripps, proprietor
of the Cripps Theaters, Limited, has just
returned from a business trip across the
bay to St. John, and has contracted for
several of the Paramount features.
St. John, N. B. — R. G. March, St. John
manager for the Specialty Film, has just
returned from a trip through Nova Scotia,
and reports that 16 different houses in
the same number of towns have signed
contracts for the Pathe serial, "Pearl of
the Army."
Newark News Letter
By Jacob Kalter.
Hatch Film Buys State Rights.
NEWARK, N. J. — The Hatch Film Com-
pany, of which J. Frank Hatch, one
of the "old-timers" in film circles here,
is president, has purchased the state
rights to both the "Garden of Allah" and
"Beware of Strangers." The offices of
the Hatch film are located at 284 Mar-
ket street. At present the quarters are
being entirely overhauled and reno-
vated.
Orange Strand Incorporated.
Orange, N. J. — With Frederick H. Mer-
tens, of 250 Jackson avenue, Jersey City,
as registered agent, the Orange Strand
theater company has been incorporated
with a capital of $5,000. The incorpor-
ators are Fred H. Mertens, M. P. Gross,
and Hattie G. Mertens, who will con-
duct a theater.
Floyd Vogt Heads Local Mutual.
Newark, N. J. — Floyd Vogt is the new
manager of the Newark Mutual branch.
He succeeds C. J. Fitch, who resigned to
accept the position of manager of the
comedy department of Paramount's en-
tire New York territory. Mr. Vogfs rise
in the picture field has been quick. Be-
ginning as a salesman with the World
Film at Newark and finally securing the
position of manager of the Newark
branch.
Ted Cottrell, who had charge of the
film at the Mutual, has left that con-
cern and is now with the Civilization
Film corporation, 118 Market street. Paul
M. Connors succeeds Mr. Cottrell at the
Mutual.
Camden Amusement Incorporation.
Camden, N. J. — The Effinger Amusement
Company, with registered agent New Jer-
sey Guarantee & Trust Company, has been
incorporated here with an authorized cap-
Pennsylvania Censors Give Data
Big Decrease in Amount of Film Submitted — State Takes in $102,000 in 18 Months
and Spends $80,000 on Censorship — With Fees and Fines Earnings Were
$44,000 — Failure of Appeals — Educationals.
•From Pittsburgh News Service, 6016 Jenkins Arcade, Pittsburgh, Pa.
PITTSBURGH, Pa. — Some amazing data
for the exhibitors and the film trade
in Pennsylvania, and also for those in
other states that are afflicted or threat-
ened with censorship, is found in the
report just issued by the Pennsylvania
Beard of Censors, covering its activities
from December 1, 1915, to December 1,
1916— a summary that shows in figures
the: adverse effect of the law upon the
moving picture industry and the actual
burdens imposed.
Nearly 2,000,000 feet less of moving pic-
ture film was shown in the state dur-
ing the period of a year covered by the
report, than in the previous year. The
discrepancy, which totals 1,913 reels of
an average length of 1,000 feet each, is
attributed by the board to "trade con-
ditions" and to the quarantine placed upon
moving- picture houses resulting from an
epidemic of infantile paralysis, which had
a tendency to restrict business.
The report, which contains the de-
tailed workings of the board, as required
by an act approved May 15, 1915, states
further that the fines and fees paid by
the board to the state treasurer during;
the period of 18 months, from June 1,
1915, to December 1, 1916, was $102,334.75.
The amount appropriated by the state
for the operation of the board was $80,-
920. According to these figures there is
a balance of appropriations of $22,708.55,
the amount collected in fees and fines
exceeds the amount of the state appro-
priations by $21,414.75, and there was a
total net earning of $44,122.30 for the per-
iod of 18 months.
The report says that the board exam-
ined physically 17,020 reels during the
year. The number of duplicate reels cer-
tified to was 28,412, making in all 45,432,-
000 lineal feet of film released for use
in the state. The total number of sub-
jects condemned during the year was 89,
one less than during the proceeding year.
The total amount of fines collected from
May 31, 1915, to December 1, 1916, was
$9,300, the report shows.
The board states that about 10 per
cent of the films submitted for exami-
nation are educational, including travel-
ogue and current event pictures. In mak-
ing an analysis of the kinds of pictures
exhibited, the board suggests to the gov-
ernor that "an effort be made to enact
legislation whereby motion pictures might
play the part they really deserve in the
scheme of education." The report em-
phasizes that it is a well-known fact that
scenes depicted upon the screen are per-
manently fixed in the minds of children.
Certain branches of studies could be fit-
tingly arranged and graphically por-
trayed, which could produce results well
worth the effort.
The report is concluded with the state-
ment that appeals from the decisions of
the board of censors by manufacturers
and exchanges have met with no success.
Of 12 cases appealed 10 were dismissed
and the board sustained. Two appeals
were withdrawn.
Phillipsburg to Have New 1,500-Seat
House.
Phillipsburg, Pa. — A large and hand-
some moving picture theater is being
erected at Phillipsburg by A. J. Flicken-
stein, a well-known exhibitor. The con-
struction work is going forward rapidly
and indications are that the house will
be ready for opening about May 1. The
building, which is fire-proof, and of im-
posing architectural design, will cost
$125,000. The seating capacity of the
theater will be 1,500. Mr. Flickenstein is
embodying in the project many unique
and modern ideas that have been form-
ulated from an experience covering many
years in the business. Among the com-
mendable features is a large projection
booth of solid concrete. Equipment, fur-
nishings and decorations will be of the
latest type and the best procurable. Mr.
Flickenstein formerly conducted the Ma-
jestic theater in Phillipsburg, destroyed
by fire about a year and a half ago. His
enviable reputation for providing the
highest grade of moving picture enter-
tainment promises to make the new thea-
ter a great success.
L. J. Marks to Run Victoria Theater.
Pittsburgh, Pa. — The Victoria theater,
Center avenue, Pittsburgh, will be dis-
continued by Mark Browarsky, of the En-
terprise amusement company upon the ex-
piration of his lease on March 20. The
house is to be closed for extensive re-
modeling, after which it will be con-
tinued by L. J. Marks, owner of the thea-
ter. Among the improvements to be made
in the Victoria will be a new front, new
lighting system and much up-to-date
equipment and furniture. A $4,500 organ
will also be installed by Mr. Marks. The
house will be managed by Morris Finkel,
formerly of the Colonial theater. South
Side. The Victoria will show high-class
feature pictures exclusively.
Latest Pickford Makes Big Hit.
Pittsburgh, Pa. — The Liberty theater,
Penn avenue at Shady, Pittsburgh, one of
the largest and finest of the Rowland and
Clark houses, ran to capacity business
the notable Mary Pickford production, "A
Poor Little Rich Girl," the week of March
5. Continuing its policy of first-run pic-
tures in Pittsburgh, "The Masque of Life"
will be shown the entire week of March
12. The new arrangement is ,meeting
with phenomenal success, Manager Casper
reports, and 'will be permanent.
ital of $12,000. The incorporators are
J. H. and L. Effinger.
has been previously connected with the
picture.
Miss Perle Burger at General.
Newark, N. J. — An item of interest to
Jersey exhibitors, and one that will be
welcome news to a goodly percentage
of them, is that Miss Perle Burger
just returned to the employ of the Gen-
eral Film. Miss Burger was with the
General some time ago, but left to join
the office force of Newark Pathe. H.
Harris is the manager of the local branch
of the General, which is located at 16
Beaver street.
Triangle Appoints J. N. Naulty.
Fort Lee, N. J. — The Triangle film cor-
poration, incorporated under the laws of
Virginia, have appointed James M. Naulty,
of Main street, as their New Jersey
agent.
S. P. Whiting With Civilization.
Newark, N. J. — S. P. Whiting has again
joined the Civilization Film Corporation.
Mr. Whiting has been placed in charga
of the percentage rentals. Mr. Whiting
Ampere Theater Incorporated.
East Orange, N. J. — The Ampere thea-
ter corporation, with an authorized capi-
tal of $125,000, has been incorporated
here with registered office at 380 Main
street. The incorporators are Henry C.
Brown, James Tyrell, and William E.
Grimsey, all of that address. The shares
of stock are $100 each, and Mr. Brown
holds eight, and the others one each.
1964
THE MOVING PICTURE WORLD
March 24, 1917
Capital's New Building Rules
Exchanges and Theater Booths and the Storing and Handling of Film Taken Up
in Regulations Proposed by Fire Marshal Nicholson — District Commissioners
Will Grant Hearing — Permits. Limits to Amount of Film, Etc.
By Clarence L. Linz, 022 Riggs Bldg., Washington, I). C. •
WASHINGTON, D. C— Each of the ex-
change managers In the District of
Columbia is to be furnished with a copy
of the proposed amendments to the po-
lice regulations, governing the storage,
handling and manufacture of inflammable
motion picture films. These are the reg-
ulations prepared by Fire Marshal Nich-
olson, legarding which the district com-
mlsFicners will shortly hold hearings that
all interested parties may state their
views.
Permits for Handling or Storing Film.
The proposed regulations provide that
no person or persons shall keep, store,
handle or manufacture in any building
in the District of Columbia, any inflam-
mable motion picture film without first
obtaining a permit from the fire marshal.
All applications must be made in writ-
ing on blanks furnished by the fire mar-
shal's office.
No permit will be issued for any build-
ing occupied in any way for dwelling
purposes, or which is artificially lighted
by any other means than electricity, or
which is of wood construction, or which
does not contain one or more separate
rooms used exclusively for the storage
and handling of the films.
It is further provided that the store of
inflammable motion picture films shall be
in vaults or rooms of fireproof construc-
tion, in buildings defined as second class
in the building code, having self-support-
ing brick or cement walls, the former to
be not less than thirteen Inches thick,
laid in cement and extending from the
ground, the latter to be not less than ten
inches thick and also extending from the
ground. The top and bottom of such
vaults or rooms must be waterproof and
made of brick or concrete arches not
less than six inches thick, and no wood
top floorings may be used. The size of
the vaults cannot exceed 1,500 cubic feet.
Openings into the vaults or rooms must
be protected on the outer side of the
wall with approved iron doors at least 3-
16 Inches thick, and made fireproof by
closing against a rabbet at the top, bot-
tom and side.
Provision is also made for such vaults
in fireproof buildings, the walls must be
not less than nine inches thick, of brick
or concrete.
All Fixtures, Shelving and Furniture of
Metal.
One of the clauses very much opposed
by the exchange managers is that which
requires that all fixtures, shelving and
furniture in the vaults or rooms used for
the storage of films, and in rooms for the
repairing and rewinding of films, and in
rooms used for the storage of posters
shall be of metal or other non-combustible
material.
No lights other than stationary incan-
descent electric lamps, enclosed in vapor-
proof globes and protected by an approved
guard will be permitted, and no switch or
other appliance which may cause an arc
can be used. The control of the lights
must be installed outside of the vaults or
rooms, each provided with a pilot light
or other specially approved indicator. In
the repair and rewinding rooms similar
provisions are made, and no switch or
other appliance which may cause an arc
can be installed within five feet of any
point where a film is being repaired or
rewound. Electric lamps protected by ap-
proved guards are provided for the poster
room.
No heat of any kind is to be permitted
in any vault or room used for storage of
inflammable films. The examining and re-
pairing of films must be in a room hav-
ing outside ventilation and separated from
the rest of the building by fireproof par-
titions with self-closing doors and used
for no- other purpose; the partition and
doors are to contain no glass other than ■
wire glass.
Limit to Film in Theater Booths or in
Examination Room.
Another feature not approved by the
exchange managers is the requirement
that not more than ten reels nor more*
than ten thousand feet in the aggregate
of films shall be under examination or re-
pair at any one time, and each reel of film
must be kept in a tightly closed metal box
when not being repaired or examined. Not
more than one exposed reel shall be in
the hands of any one person at any one
time. Not more than ten reels or ten
thousand feet of film will be permitted to
be kept in the booth of any motion picture
theater or theater using films, and these
when not being used for exhibition on a
screen must be kept in approved metal
boxes with self closing tops or covers.
A metal can must be provided for the
receipt of waste parts and scraps of films
being repaired. These must be kept cov-
ered with water and removed daily ana
safely disposed of. Separate receptacles
must be provided for waste paper and
refuse of other kinds.
The repair and rewind rooms may be
heated only with hot air, hot water, or
steam, and a metal shield or screen must
be provided to prevent the films from com-
ing in contact with radiators or heated
pipes. No hot air floor registers will be
permitted.
All storage, manufacturing, repairing
and examination of films must be under
the direct superv sion of one or more per-
sons who shall demonstrate their fitness
for the position to the satisfaction of the
chief engineer and fire marshal.
No collodion, amyl-acetate or other sim-
ilar inflammable cement or liquid in
quantities greater than one quart will be
permitted to be kept in a room where in-
flammable films are stored or repaired.
Premises where such films are stored,
manufactured, repaired or examined must
be equipped with the number of buckets
of water, sand and fire extinguishers as
approved by the chief engineer and fire
marshal.
In all rooms used for the storage of
posters, an aisle space not less than three
feet wide and one or more openings to
the outside air, easily accessible in the
event of fire, must be provided. Smoking
or the use of matches will be prohibited
in every room where films are handled,
stored or kept, including poster rooms. No
torch, forge, fire or open flame or sparking
device shall be kept, used or manufac-
tured, and no volatile or inflammable
fluids will be permitted to be kept or used
in any building where films are kept.
Exhibition rooms, accommodating not
more than 25 persons, will be permitted
for use for the purpose of sale, exchange
or renting of films, in a building contain-
ing an exchange, provided the room is of
fireproof construction and has a fireproof
booth. Public exhibitions may not be
given unless other "necessary fire pre-
vention appliances are installed as re-
quired in Article 16, of the Police Regula-
tions, applying to motion picture the-
aters."
Regulating Film Transportation.
Of interest to exchange managers and
theater managers alike is Section 14-K,
which states that no person shall trans-
port or carry inflammable motion picture
films on any street, avenue, alley, park-
ing or public space, nor on any street car
or other conveyance of any kind in the
District of Columbia, unless each reel of
film shall be separately enclosed in a
tigthly-closed metal box, properly re-
inforced at the joints and corners fast-
ened with metal, subject to the approval
of the chief engineer and fire marshal.
All motion picture films are to be deemed
to be in transit when they are not in a
room used for the storage, handling, man-
ufacturing or the exhibition of such films.
Not more than 12 reels so enclosed shall
be carried or transported by any one per-
son at any one time. Metal reels are re-
quired.
Any person, firm or corporation violat-
ing any of the provisions above referred
to, or refusing, failing or neglecting to
comply with any of them, will be fined
not less than $5 nor more than $100 for
each offense, and a separate offense shall
be regarded as having been committed
for each day during 'which the violation
shall continue, and upon a second con-
viction for violation of any of the pro-
visions, subject to the approval of the
District Commissioners, the permit issued;
will be revoked.
Baltimore News Letter
J M. Shellman, 1902 Mt. Royal Ter., Bal-
timore, Md.
Nat Glasser Back in Baltimore.
BALTIMORE, MD. — It is reported that
Nat Glasser is coming back to Balti-
more to handle this territory for Sidney
B. Lust, of Washington. Mr. Glasser
spent many months here, working for th»
greater "Vitagraph and recently he wa»
transferred to handle the North Carolina
territory from the Washington exchange.
This work will now be taken over by
"Bob" North, a live wire from this city,
who has had quite a good deal of ex-
perience in the film game having suc-
cessfully managed the New Pickwick for
four years when owned by J. Howard
Bennett.
F. P. Bratton in Baltimore.
Pocomoke City, Md. — Frank P. Brat-
ton, who owns and manages the New Em-
pire theater in Pocomoke City, Md., was
in Baltimore on Tuesday, March 6, and
paid some visits. He looked very pros-
perous in a big fur coat and a brand
new Ford. He took in the inauguration
at Washington and after a short time in
Baltimore continued to Frederick. He
stated business is very brisk and that he
will shortly screen "Civilization" with
prices from 25 cents to $1.
Clearfield Opera House Burns.
Clearfield, Pa. — On Tuesday, February
27, the opera house in this city was prac-
tically demolished by flames. Other struc-
tures in the immediate vicinity were
swept by the fire, which is understood to
have started in the theater. The esti-
mated loss is $125,000.
Pathe Pictures at Penitentiary.
Baltimore, Md. — Through the activities
of Frank B. Spurrier, Baltimore repre-
sentative of Pathe, it has been decided
that the pictures of this company will be
used exclusively for the inmates of the
Maryland penitentiary.
Potato Matinee at Majestic.
Harrisburg, Pa. — N. Fagan, of this city,
staged a morning matinee at the Majes-
tic theater here on Saturday March 3 for
the school children. The price of ad-
mission being two spuds per child. The
Associated Aid Societies received the gross
receipts.
Irish Booth Benefit at New Theater.
Baltimore, Md. — Through the courtesy
of L. A. DeHoff, manager of the New
theater, 210 West Lexington street, this
house was turned over to the committee
in charge of the Irish booth of the Allied
Bazaar, on Sunday night, March 4, for a
sacred concert, which was held for the
March 24, 1917
THE MOVING PICTURE WORLD
1965
benefit of the widows and orphans of the
Irish killed on the battlefronts.
Depkin "Shoots" Inauguration.
Baltimore, Md. — Bernard Depkin, Jr.,
manager of the Parkway theater, 3-9
West North avenue, got up bright and
early on Monday morning, March 5, and
taking with him his camera man and
suitable paraphernalia, he proceeded to
Washington and hustled from place to
place, taking pictures of the inauguration.
He succeeded in getting several hundred
feet, which were screened at the Park-
way the rest of the week. Special atten-
tion was given to Marylanders.
Beauty Contest at Nixon-Victoria.
Baltimore, Md. — Manager Charles E.
Thropp, of the Nixon-Victoria theater, 415
East Baltimore street, is now holding a
beauty contest in which there will be
16 entries. All applications for entering
are being written and left with the box
office. March 8, 15 and 22 are the dates.
On each of the first two dates eight en-
tries will be selected and the finals will
be run on the last date. Those who win
the first three prizes in the preliminary
contests will be eligible for the finals. At
this writing it is also announced that a
vegetable matinee will soon be held at
this house at which the price of admis-
sion will be a vegetable. After this is
held the Federated Charities will desig-
nate the distribution of the food
Sacred Concert at Grand.
Baltimore, Md. — Through the courtesy
of Charles E. Anderson, manager of the
Grand theater in Highlandtown, a sacred
concert was held in this house on Sunday,
March 11, for the benefit of the J. F.
Wiessner Orphan Asylum. The affair was
held under the auspices of the Eichen-
kranz Singing Society.
MeHenger Brothers Donate Theater.
Cumberland, Md. — Through the cour-
tesy of the Mellenger Brothers, proprie-
tors of the Maryland theater in this city,
a sacred concert was given in this house
on Sunday night, March 4. One hundred
and seventy-five boys from Allegheny
county attended.
Philadelphia News Letter
By F. O. Armato, 144 N. Salford St.,
Philadelphia, Pa.
Features That Made Talk.
PHILADELPHIA, PA. — Manager J. J.
McSween, of the Chestnut Street
(Jpera house, terminated on March 3 the
highly successful engagement of D. W.
Griffith's "Intolerance." The picture
played to capacity to the last and was
succeeded on March 5 by the feature
made from Rex Beach's novel, "The Bar-
rier." The latter got off to a good start.
Mary Pickford in "The Poor Little Rich
Girl," received enthusiastic reviews from
practically every newspaper critic and
capacity houses have been the rule. The
first presentation of Robert Warwick in
"The Argyle Case," produced by the
World Film, attracted much patronage
at the Arcadia. At the Victoria Virginia
Pearson in "Sister Against Sister" was
booked for three days and Dorothy Phil-
lips in "Hell Morgan's Girl" closed the
week.
Local Notes and Chit-Chat.
Philadelphia, Pa. — H. Ernest, special
officer of the Fairmount Amusement com-
pany, has an enviable record also as man-
ager. He was one of the pioneers here
and has recently inaugurated several in-
novations in the presentation of photo-
plays.
Philadelphia, Pa. — Louis Krause, busi-
ness manager of Local 307, M. P. U, was
elected vice-president of the I. A. T. S. E.
at the recent convention held in Cleve-
land.
Philadelphia. Pa. — Manager William
Sachsmaier of the Universal is spending
Can Picture Shows Use Community Song?
Buffalo Picture Fan Thinks It Would Be Worth While for Some Exhibitor to
Consider the Delight of Singing in Chorus.
By Joseph A. McGuire, 152 North Elm wood Ave, Buffalo, N. Y.
BUFFALO. N. Y. — Buffalo moving pic-
ture men are watching with interest
the community singing craze which has
hit this city. Once a week hundreds of
men, women and children go to the
Hutchinson High School and sing songs,
classical and popular, under the direc-
tion of Harry H. Barnhart, a specialist,
who has toured the country as a conduc-
tor of community choruses.
"The first Buffalo exhibitor who swings
these singers to his theater by providing
the very kind of program and director of-
fered at the Hutchinon high school, will
not only 'delight the multitude' and make
money, but will get a lot of advertising
for his enterprise."
This is the statement made by a Buf-
falo moving picture fan, who also is
"head over heels in love" with community
singing.
"The scheme could be advertised as
extensively as the city advertises the free
community chorus," continued the fan.
"The innovation would please everybody
in the audience, because everybody at
least thinks he can sing and likes to join
in a chorus, under an able director. Think
how many people would put up their
dimes to see a good moving picture show,
with the added attraction of singing to
their hearts' content for even a few min-
utes in a well-directed chorus."
"The singing feature would not have to
consume much time, but it would have
to be handled with the proper showman-
ship," said the man with the suggestion.
"Just now, when the public's mind is en-
grossed with thoughts of filibusters,
armed neutrality and similar ideas that
concern the nation, national airs could
be played up strongly. Sunday would be
a good day for a try-out. Non-sectarian
hymns could also be featured. Many who
now oppose Sunday shows would attend
these Sunday performances."
Many local picture men are meditating
over the remarks of Conductor Barnhart,
who leads the city's community chorus,
that this singing raises the standard of
citizenship and develops patriotism. He
says, when he came to Buffalo, half the
people didn't know two verses of "Amer-
ica" and only one out of 200 persons knew
a single verse of "The Star Spangled Ban-
ner." It has been suggested that in the
Buffalo theaters, which have large orches-
tras and pipe organs, the national airs
could be played and sung with intense en-
thusiasm. It is believed, however, that
an experienced singing director would be
"the power behind the throne" in assur-
ing the success of the feature. Whether
the community cnorus as a big extra at-
traction will be taken up by some en-
terprising Buffalo exnibitor remains to
be seen.
The Arbuckle Buffalo Banquet
Buffalo, N. Y. — The Buffalo newspapers
gave considerable space to the recent visit
of "Fatty" Arbuckle to this city. Ref-
erence to his coming has already been
made in these columns. Mr. Arbuckle vis-
ited some of the leading theaters and
addressed the audiences on film and other
subjects. John Sayles, secretary to Mayor
Fuhrmann of Buffalo, was toastmaster
at the banquet given at the Iroquois ho-
tel in honor of the popular film star.
Among the speakers were: Joseph Steele,
Lou Anger, Joseph Schuchert, William
Jefferson, William L. Sherry and Mr. Ar-
buckle. Irving Berlin, the song writer,
and members of his "Stop, Look and
Listen" show, playing at the Star theater
this city, were also present.
"Where Is the Money Coming From?"
Buffalo, N. Y.- — This is the striking ques-
tion which appears on each of several
thousand envelopes distributed by Edwin
O. Weinberg, manager of the Elmwood
moving picture theater, Buffalo. Below
these words is printed the command:
"Open the envelope and find out." Curios-
ity prompted nearly all the recipients of
the envelopes to obey the command. In-
side each envelope is found a sheet of
paper, which, to anybody who has seen
money lately, suggests a crisp five dollar
bill. On one side of the bill is the an-
nouncement that "money saved i3 money
made." Advice is also given in so many
words that those who wish to join In a
"nation-wide thrift campaign" can get a
world of suggestions by seeeing Lillian
Walker in "The Dollar and the Law" at
the Elmwood on a certain date.
Sending out the announcements just at
a time when potatoes are edging their
way into the luxury class r.nd when fath-
er's money must have considerable elas-
ticity to insure "making both ends meet,"
Manager Weinberg's "stage money" made
a decided hit and drew crowded houses to
"The Dollar and the Law." The people
of his neighborhood are all prosperous,
but they showed by their presence at the
performance that in the matter of family
financiering they were all open for sug-
gestions.
So far as dollars are really concerned,
Mr. Weinberg is consistent in giving his
audiences a real run for their money.
His latest program for a week shows
these attractions: Clara Kimball Young
in "The Common Law," Douglas Fair-
banks in "The Habit of Happiness," Marie
Doro in "Lost and Won," Ralph Herz in
"Winning an Heiress," Antonio Moreno
and peggy Hyland in "Rose of the South,"
Fanny Ward in "Betty to the Rescue,"
Hughie Mack in "Walls and Wallops,"
Emmy Wehlen in 'Vanity," Margarita
Fischer and Robert Leonard in "Robin-
son Crusoe," Chasles Richman and Doro-
thy Kelly in "Carriage Call No. 101,"
Mary Miles Minter in "The Innocence of
Lizette," William Courtenay and Lucille
Stewart in "Ninety and Nine," etc.
his annual vacation at Hot Springs,
Arkansas. William J. Zellner, of the In-
terstate, is acting manager during Mr.
Sachsmaier's absence.
Joel A. Levy, Jr., Comes.
Philadelphia, Pa. — Joel A. Levy, of the
Wilkes-Barre, (Pa.) Bluebird branch, an-
nounces the release of a new "Bluebird"
put on the market February 16th. The
title of the new feature, which is short
and lively, Is ."Joel A. Levy, Jr." He
weighs eight pounds and he and his
mother are doing well.
F. W. Buehler Attends Inaugural.
Philadelphia, Pa. — Frank W. Buehler,
general manager of the Central Market
street amusement company, accompanied
by Mrs. Buehler, attended the inaugura-
tion ceremonies of President Wilson. Mr.
Buehler besides being an enthusiastic ad-
mirer of the President, is also a personal
friend and a graduate of Princeton. He
received a special invitation to call at
the White House after the inauguration
and enjoyed a brief chat with the chief
executive.
Philadelphia, Pa. — The Kimball organ
which the Imperial theater at 60th and"
Walnut streets has just installed was
played for the public the first time on
Monday evening, Mar. 3. The organist is
William C. Lovett. He has been musical
director and organist of several import-
ant churches here and in New Jersey,
and for two years he played the organ
at the Garrick theater, one of the Im-
portant legitimate theaters.
1966
THE MOVING PICTURE WORLD
March 24, 1917
Form Exchange Club Like Cincinnati's
Cleveland Managers Discussed a F. I. L. M. Club, But Concluded That the Cin-
cinnati Idea Would Fit Conditions Better.
By M. A. Malaney, 218 Columbia Bldg., Cleveland, O.
CLEVELAND, O. — Exchange managers
of Cleveland are attempting to or-
ganize an Exchange Men's Association
along similar lines to that in Cincinnati.
It will be affiliated with the Chamber
of Commerce, whose secretary, Munson
Havens, is working with a committee of
managers headed by E. A. Eschmann, of
the World Film Corp.
The object of the association is to
handle all problems that confront the ex-
changes. The by-laws are simple and
broad in scope, nothing special in the way
of limiting the association's activities be-
ing included. It is the purpose of the
organizers to have an association without
any objectionable features. These men
studied the P. I. L. M. club idea, but de-
cided that between this and the Cincinnati
proposition the latter was more to their
advantage.
Tri-State Takes on Two Roadmen.
Cleveland, O. — Manager Jossey, of the
Cleveland Tri-State office, reports busi-
ness picking up fine, rie has added two
more roadmen, Charles B. Burton and Syd-
ney Rosenthal.
Fox "Civil Service" Policy at Work.
Cleveland, O. — One of the new exchange
policies which is being watched eagerly
by the entire film industry is the "civil
service" idea of the Fox film corporation,
especially as it has been handled in this
territory by P. C. Mooney, the district
manager.
All of the managers under his control
have secured their jobs by advancement
and meritorious service.
Joe Kaliski, Cincinnati manager, for-
merly was a road man out of Boston. Re-
cently he was transferred from Cleveland
to Cincinnati, where he is doing good
■work advancing the interests of that of-
fice.
C. G. Kingsley formerly was road man
out of Cincinnati, and now is the manager
at Detroit.
C. A. Browne, new manager at Cleve-
land, was promoted from the position of
road man out of that office.
The St. Louis office is in charge of Sam
Shurman, who was elevated to that posi-
tion from a road man's job.
Even P. C. himself has undergone the
same experience. He started with the Fox
people when the company was organized
as manager of the Cleveland office.
Leon D. Netter Boosting "Libertine."
Cleveland, O. — Leon D. Netter, of the
Masterpiece attractions, was in Elyria,
Lorain and Sandusky last week boosting
"The Libertine" and "Purity." George
Schade, of Schade's theater, Sandusky,
treated him to a real ice-caught white
fish dinner on Friday.
Toronto News Letter
B" W. M. Gladish, 1263 Gerrard St. E.,
Toronto, Ont.
Strand Theater Affairs in Court.
TORONTO, ONT. — Much surprise was oc-
casioned in Canadian film circles on
March 2 when Justice Middleton of the
Ontario Civil Assizes granted an order
for the winding up of the Strnad theater,
Toronto, one of the best-known theaters
in the Dominion. The company operating
the Strand went into voluntary liquida-
tion a few days before with Osier Wade,
Toronto, acting as assignee. The com-
pany was incorporated in 1911, with a
capital of $100,000, of which $66,600 was
paid up. The theater has not been closed
and it is understood that the controlling
Interests will be reorganized to resume
the operation of the house.
Will Use Films in Toronto Schools.
Toronto, Ont. — The management com-
mittee of the Toronto Board of Education
has made provision for the adop'.ion of
moving pictures as a form of study in
Toronto public schools. On the motion
of Trustee Dr. Noble, the committee pre-
pared to spend $1,000 as a start for the
installation of the necessary equipment.
It is intended to teach geography and
other subjects by means of moving pic-
tures. Since the announcement of the de-
cision of the committee a considerable
quantity of literature has been received
from various companies and exchanges
concerning equipment and educational
films, so that the picture folks seem to
be well abreast of the game in all its
angles.
Charlie Stevens Organizes State Rights
Company.
Toronto, Ont. — Charlie Stevens, former-
ly with the Universal in Canada, has or-
ganized Super-Pictures, Ltd., with head-
quarters at 59 Victoria street, Toronto,
to handle various state-rights pictures,
together with several requisites, such as
the products of the Krouse Mfg. Co., whom
he will represent in the whole of Canada
with the exception of the Province of
Quebec. As his first attraction Stevens
has secured the Canadian rights for the
eight-reel production, "The Whip."
The offices of the company, which are
located on the ground floor of the above
address, are large, light and roomy.
Mr. Exhibitor: — You will get more
helpful information by carefully read-
ing one trade paper weekly than by
skimming over three or four. The
MOVING PICTURE WORLD it the
one paper you need.
Interesting Toronto Personals.
Toronto, Ont. — F. L. Brick, formerly
manager of the Garden theater, Toronto,
and first manager of the new Regent
theater here, has returned to Toronto from
Philadelphia and will probably take charge
of a local house. Mr. Brick is well known
in film circles in the Dominion and he
has been negotiating for several proposi-
tions locally.
Manager Brady of the Madison theater,
Toronto, one of Toronto's pioneer exhibit-
ors, has decided to retire from business
and has arranged to lease his house for a
term of months. The Madison is one of
the best theaters in the city.
Harry Pomeroy has also announced that
he is disposing of his interest in the Bel-
mont theater, which is located in the
north end of Toronto.
Business in Hamilton Warrants More
Seats.
Hamilton, Ont. — The moving picture
theaters in Hamilton are doing big busi-
ness. In fact, more theaters are con-
templated and several exhibitors have ar-
ranged for the enlargement of present
houses. H. Guest, owner and manager of
the Queen's theater. Barton and Ottawa
streets, has decided to spend $15,000 to
enlarge the house, after which he will
present a mixed program of pictures and
vaudeville.
J. M. Peregrine, 74 Queen street south,
has also decided to tear down a part of
his present premises on Barton street east
and build a new picture theater to cost
$75,000.
Toronto, Ont. — Manager Roberts of the
Regent theater secured a fine drawing
card for his theater during the week of
March 5 in the person of Arthur George,
the Toronto baritone, who has been sing-
ing for several years in New York.
Cincinnati News Letter
By Kenneth C. Crain, 307 First National
Bank Bldg., Cincinnati.
Grand Expects Big Business With "Na-
tion" Film.
CINCINNATI, O. — It has been definitely
announced that the premier showing
of "The Birth of a Nation" in Cincinnati
will be at the Grand opera house, begifi-
ning on March 19. There will be two
performances a day excepting on Sunday,
at the highest average admission price
yet charged in Cincinnati for a moving
picture production. The refusal of the
Ohio censors to admit the picture to ex-
hibition up to a few weeks ago and the
widespread discussion of it elsewhere have
excited interest in Cincinnati to a point
where it is certain that the picture will
draw even more heavily than elsewhere.
Adolph Zukor and "Fatty" Arbuckle
Please Cincinnati.
Cincinnati, O. — The success of the visit
paid to Cincinnati by Adolph Zukor, the
famous president of the Famous Players-
Lasky Company, and Roscoe ("Fatty")
Arbuckle, the equally famous star, newly
connected with the Paramount organiza-
tion, deserves extended comment. Both
the executive and the actor received a
warm reception at the several points
where they appeared, especially at the
luncheon held at the Hotel Gibson, where
75 exhibitors of Paramount pictures were
the guests, and where Mr. Zukor made an
address on the value of clean pictures,
which went far toward explaining the
success of his company and his pictures.
Mr. Arbuckle was widely interviewed by
reporters and others, and his unfailing
good humor in the face of the bombard-
ment of curious questions and eyes made
him even more popular than his film fame
has done. The party came to Cincinnati
in Mr. Arbuckle's private car, and were
accompanied by William Jefferson, Mrs.
Arbuckle and her sister, and others well
known in film circles.
Suit Ties Up "Civilization" Earnings.
Youngstown, O. — J. D. Kelly has filed
another attachment suit to tie up the pro-
ceeds of the exhibition of "Civilization,"
the great Ince film, at the Strand theater,
in connection with his claim for damages
against the A. G. Fontana Productions.
Mr. Kelly declares that he had a con-
tract for the exhibition of the picture at
the Hazelton Dome theater, and that he
has sustained heavy damage by the al-
leged preference given to the Strand by
the owners of the picture. His statement
of money is of course not directed at the
Strand, but against the Fontana com-
pany, through the funds due it from thi
Strand, and earned by the picture.
Nation Film at the "Victoria" Dayton.
Dayton, O. — The long-awaited date of
the exhibition of "The Birth of a Na-
tion" in Dayton has been announced. The
plum has fallen to the Victoria, whose
management has been exceedingly alert
in seizing the big things of filmdom; and
the engagement begins on March 16.
Geo. Chenet and D. M. Thomas, New
Faces at Fox Offices.
Cincinnati, O. — Manager Joseph Kaliski,
of the Fox exchange, is to have the benefit
of the services of Geo. Chenet, Fox special
representative, who has been working out
of Detroit, and who will cover this ter-
ritory for a time. D. M. Thomas is an-
other new man in the Cincinnati Fox of-
fice, coming from the St. Louis office.
E. J. Dauman Covering Kentucky for
Tri-State.
Cincinnati, O. — E. J. Dauman will cover
the Kentucky territory hereafter for
Manager Ralph E. Peckham, of the Tri-
State exchange. Among the recent re-
leases of the Tri-State which have don«
well among the exhibitors is "Her Good
Name."
March 24, 1917
THE MOVING PICTURE WORLD
1967
New Bill Would Censor Ads.
Illinois Legislature Has a Bill Providing for Censorship of Films and Show Ad-
vertising— Allows Appeal from Decisions of Board — Viewing Charge Will Be
$1 a Reel and 25 Cents for Duplicates — Recall of Permits.
By Frank H. Madison, 623 S. Wabash Ave., Chicago, 111.
SPRINGFIELD, ILL. — Advertising of
motion pictures would be liable to
censorship in Illinois if House Bill No.
467, introduced by Representative Guern-
sey Into the Illinois legislature, becomes
a law. It provides for a copy of all ban-
ners and posters intended for advertising
purposes should be submitted to the cen-
sors. This measure provides for a cen-
sor who is to be employed by and be sub-
ject to the director of education and reg-
istration. It is left to the director of ed-
ucation to adopt "reasonable rules and
regulations." The text of the bill fol-
lows:
The director of education and registra-
tion upon the taking effect of this Act
shall, from time to time, employ a com-
petent person who is well qualified by
education and experience to act as cen-
sor of motion pictures under this Act.
Such employee shall be known as the of-
ficial motion picture censor. The censor
shall be paid a salary to be fixed by the
director of education arid registration,
with the approval of the Governor, not
to exceed three thousand five hundred
dollars ($3,500) per annum, and shall exe-
cute a bond in the penal sum of five thou-
sand dollars ($5,000) for the faithful per-
formance of the duties of the censor. The
director of education and registration,
with the approval of the Governor, shall
also employ such assistants and clerical
help as shall, from time to time, be neces-
sary to carry out the provisions of this
Act, and fix their compensation.
An office for the transsaction of the bus-
iness of the motion picture censorship
shall be maintained in Chicago and at
such other points in the State as shall
be deemed necessary. Such office shall
consist of suitable rooms and equipment
for office and projection purposes.
All motion picture films intended to be
exhibited or displayed in the State of Il-
linois shall be submitted to the official
censor and shall be publicly exhibited or
displayed only upon the approval of the
official censor, except where the decision
of the official censor is reversed or modi-
fied upon appeal as provided herein, and
in such other cases as are herein express-
ly excepted.
When a film has been censored, a cer-
tificate showing the approval or rejection
of such film shall be issued to the party
submitting the same. "When the film Is
approved by the official censor such film
shall be given an approval number which
shall be shown on the certificate issued by
the official censor, to the person submit-
ting the film. Such certificate shall also
show the title of such film and all elim-
inations, if any, ordered from such film.
For each film so approved there shall
also be issued by the official censor an
official leader or stamp of approval of not
less than five (5) feet in length, bearing
the words "approved by the official mo-
tion picture censor of the State of Illi-
nois," and the number as assigned to
such film, in the certificate of approval,
together with such design engraved there-
on as the official censor may prescribe.
Provides for Recall of Permits.
The official censor is authorized to re-
call any film for recensoring or to revoke
any certificate permitting the exhibition
of any film in the State of Illinois, when-
ever, in his judgment, the public welfare
requires it. . . .
From and after ninety (90) days after
this Act shall take effect, no film may be
publicly shown or exhibited within the
State of Illinois unless approved by the
official censor and numbered and endorsed
as herein provided. No fee shall be
charged for examining any film which
has been given an unrestricted and uncon-
ditional permit by any municipal board of
censors existing in Illinois prior to July
1, 1917, if in the discretion of the official
censor hereby created it shall become
necessary or desirable to again examine
such film, and when any film is given an
unrestricted and unqualified approval by
the official censor, such film shall not be
subject to any further censorship in any
county, city, village or town in this state.
Fees for Censoring.
A fee of one dollar ($1.00) for each reel
of film to be censored, which does not ex-
ceed one thousand (1,000) lineal feet, and
one dollar ($1.00) for each additional one
thousand (1,000) lineal feet or fractional
part thereof, shall be collected by the of-
ficial censor for censoring each original
film, and for copies or duplicates thereof
twenty-five cents (25 cents) for each reel
of film to be censored which does not ex-
ceed one thousand (1,000) lineal feet, and
twenty-five cents (25 cents) for each ad-
ditional one thousand (1,000) lineal feet
or fractional part thereof. . . .
The official censor and any assistant or
employee of the censorship office may en-
ter any place where films, reels or views
are exhibited and shall have power to
prevent the display or exhibition of any
film, reel or view which has not been duly
approved by the official censor. . . .
It shall be unlawful for any person to
hinder or interfere in any manner with
the official censor or any assistant or em-
ployee of the censorship office while per-
forming any duty under the provisions of
this Act.
The official censor shall keep a record
of all examinations of films, reels or views
and note on the record all films, reels or
views which have been approved, and all
such films, reels or views as have been
disapproved, together with the reason for
such disapproval.
The official censor may work in conjunc-
tion with any censor board or boards of
legal status in other states as a censor
congress, and the action of such congress
in approving or rejecting films may be ap-
proved by the Illinois official motion pic-
ture censor, and all films passed, approved,
stamped and numbered by such congress,
may be approved when the fees therefor
have been paid to the Illinois official cen-
sor, without being again exhibited.
Censorship for Advertising Matter.
No banner, poster, or other like adver-
tising matter used to announce or adver-
tise any motion picture or the exhibition
thereof, shall contain anything that is
immoral or improper. A copy of all ban-
ners and posters intended for such ad-
vertising purposes shall be submitted to
the official censor and no such banner or
poster shall be used unless approved by
the official censor.
Any person aggrieved by any order or
decision of the official censor may, within
three (3) days appeal to the director .>f
education and registration, who may in
his discretion reverse or modify any or-
der or decision of the official censor.
The circuit court may review any de
cision of the director of education and
registration, upholding the official censor,
by writ of certiorari. Such writ shall be
issued by the clerk of such court uoon
praecipe. ... It shall be competent
for the Supreme Court to require by cer-
tiorari or otherwise any such case, after
final decision in the circuit court, to be
certified to the Supreme Court for its re-
view and determination. . . .
Sixth: Such further information as shall
be requested by the Governor.
Penalties for Infraction of Law.
Any person, or any agent, employee or
officer of a firm, corporation, or associa-
tion, who shall publicly exhibit or show
any motion picture in the State of Illi-
nois, which has not been passed and ap-
proved by the official censor, or shall pub-
licly exhibit or show any motion picture
within the State of Illinois without first
having projected upon the screen the de-
sign of the official leader, or stamp of ap-
proval, of not less than five (5) feet in
length and the number assigned to such
film, as shown by the certificate issued by
the official censor, or who shall counter-
feit any leader, or stamp of approval,
provided for herein, or shall have in his
possession such a counterfeit leader, or
any design, not issued by the official cen-
sor, or shall publicly exhibit or show any
motion picture within the State of Illi-
nois that contains parts or sections that
have been ordered eliminated by the offi-
cial censor, or shall loan, rent or lease
any film, or films, to any exhibitor or
other person, for public exhibition within
the State of Illinois before the elimina-
tions ordered by the official censor have
been made, or shall advertise any part, or
parts, or any motion picture after the
same has been censored and disapproved
by the official censor, or shall rent, loan
or lease such motion picture containing
any part, or parts, added after such mo-
tion picture has been censored and ap-
proved by the official censor, or shall use
or post any banner, poster or other like
advertising matter, to announce or adver-
tise any motion picture, or the exhibition
thereof, containing anything improper or
immoral and which has not been approved
by the official censor, or who shall hinder
or interfere in any manner with the offi-
c:*al censor, or any assistant or employee
of the censorship office, while performing
any duty under the provisions of this Act,
or shall violate any rule or reg-
ulation made in accordance with the
provisions of this Act, shall, upon
conviction thereof, be punished by fine
of not less than twenty-five dollars
($25) nor more than three hundred
dollars ($300), or imprisoned in the cour>ty
jail for not less than thirty (30) days
r.or more than one (1) year, or by both
such fine and imprisonment, in the "iis-
cretion of the court, for each offense.
Does Not Apply to Educational Films.
The provisions of this Act shall not ap-
ply to any exhibition or use of films, reels
or views for purely educational or re-
ligious purposes by any religious associa-
tion, fraternal society, library, clinic,
museum, public or private school or in-
stitution of learning.
The several sections and provisions of
this Act are hereby declared to be inde-
pendent of each other, and it is the legis-
lative intent that if any of said sections
of provisions be declared unconstitutional,
such sections or provisions shall not af-
fect any other portion of this Act.
Pay Barker-Swan Film Co. Creditors.
Peoria, 111. — Creditors of the Barker-
Swan Film company received a dividend
of 75 per cent, of their claims and as ar-
rangements have been made for a second
final dividend of 25 per cent, of May 24,
all creditors will receive 100 cents on the
dollar. The situation was cleared by the
men who had purchased the company tak-
ing up at face value about $50,000 of the
claims and waving them in the course of
the settlement.
Indicted for Failing to Pay Special Tax.
Freeport, 111. — Robert S. Hopper, former
exhibitor, appeared before United States
Commissioner Vance and gave bonds of
$500 for his appearance in the United
States Court at Madison, Wis. He was
indicted on a charge of unlawfully con-
ducting a theater at Janesville, Wis.,
without paying the special tax. Hopper
declared he knew nothing of the indict-
ment and would return to Janesville to
determine what was the trouble.
1968
THE MOVING PICTURE WORLD
March 24, 191?
Illinois Theater Notes and Changes.
Lewistown, 111. — Don Elliott is manag-
ing the Gem theater here.
Taylorville, 111. — Manager Joseph R.
McCarthy has been making plans to re-
model the Empress theater into a two-
story theater seating over 500 persons.
The changes will be made in the course of
the summer months.
Taylorville, 111. — James Grieg has sold
the lease on the Grand theater to Charles
Vance, who is known for his connection
with the Dawn theater at Streator. The
new manager will use an orchestra.
Kewanee, 111. — The "Rialto" will be the
name of the handsome new theater which
Chris Taylor is erecting.
Salem, 111. — Harry Williams is again in
charge of the projection at the Lyric the-
ater.
Paxton, 111.— The Crystal theater is giv-
ing a series of benefits for the Paxton
band.
Wyoming, 111. — Manager L. A. Castle of
the Lyceum theater has changed its op-
erating schedule, eliminating Monday and
Friday evenings.
Waukegan, 111. — Manager Walter Spoor
■of the Academy theater has installed a
mammoth bursting sky-rocket electric
sign in front of his theater.
Decatur, 111. — Byrant Washburn, Essa-
nay star, appeared at the Avan theater
in person with his remarkably successful
picture, "Skinner's Dress Suit."
Kewanee. 111. — Moving pictures have
been introduced into .^ewanee schools.
Atlanta News Letter
By A. M. Beatty, 43 Copenhill Avenue,
Atlanta, Ga.
Manager Homer George Entertains GuJ
Croswell Smith.
ATLANTA, GA. — Atlanta newspaper men
were guests Sunday night of Homer
George, manager of the Atlanta theater.,
at a delightful dinner in the Piedmont
hotel, in honor of Guy Croswell Smith,
manager of the "Intolerance" producing
company and a lieutenant of David W.
Griffith. He is visiting the city to at-
tend the opening of this great film at the
Atlanta theater to-night.
The guests were Guy Croswell Smith,
J. J. Garrity, of the "Intolerance" com-
pany; P. Webb, Dudley Glass, of the Geor-
gian; Ned Mcintosh, of "The Constitution";
Quimby Melton, of "The Constitution";
Ward Moorehouse, of The Journal," and
Britt Craig, of "The Constitution."
"Intolerance" was the attraction at the
Atlanta theater commencing Monday,
March 5. During this engagement of one
week, with matinees daily, every seat was
reserved.
"Panthea" Fills Criterion Theater.
Atlanta, Ga. — Norma Talmadge, in her
own feature production "Panthea," was"
shown to capacity houses at the Criterion
theater Wednesday and Thursday.
This Is the first appearance here of Miss
Talmadge, former Triangle star, since she
became the head of her own producing-
company, and her first release gives her
a favorable introduction to Atlanta.
Interesting Local Personal.
Atlanta, Ga. — Angel Soteropoulos and
Ralph DeBruler, of Macon, were in At-
lanta Tuesday, getting a line on some
new features.
E. J. Sparks, general manager of the
Lynch interests in Jacksonville, Fla., was
in Atlanta this week.
C. A. Crute, manager of the Elks theater,
Huntsville, Ala., spent Tuesday in Atlanta,
looking for features.
Henry Hury, manager of the Champion,
Birmingham, visited Exchange Row.
C. E. Tandy, vice-president of Southern
Paramount, has gone to New York in
the interest of the Southern Triangle, in
■which he is also interested.
Newest Kunsky Theater Opens
Detroit's Madison, at Broadway and Grand Circus Park, Is Filled by an Invited
Audience on March 6 — Formal Opening Next Day — Has 2,500 Seats on Two
Levels — Will Be Conducted by M. Harlan Starr — Some Points of Interest.
By Jacob Smith, 503 Free Press Bldg., Detroit, Mich.
DETROIT, MICH. — John H. Kunsky's
latest, largest and finest moving pic-
ture theater — The Madison, at Broadway
and Grand Circus park — was opened pri-
vately Tuesday evening, March 6, to a ca-
pacity audience, consisting of exhibitors,
newspapermen, city officials and friends.
The public opening took place at noon the
following day. Mary Pickford in "A Poor
Little Rich Girl"; Max Linder in "Max
Comes Across"; Pathe Hearst News, and
a Pathe travel picture, soloist, and or-
chestra selections, comprises the opening
program which will continue until Sat-
urday, March 17.
The New Madison seats about 2,500 peo-
ple, all on two floors. The policy of the
Madison theater will be six shows daily,
running continuously from noon daily un-
til eleven at night. The prices are 10, 15
and 25 cents for matinees, and 15, 25 and
50 cents at night.
M. Harlan Starr is the house manager.
He has been with the Kunsky enterprises
for several years and formerly managed
the Washington theater. Previously he
was manager of the Empire theater for
A. J. Gilligham.
Mr. Kunsky is president of the Madison
theater company, and George W. Trendle,
secretary. The latter is an attorney who
has been associated with Mr. Kunsky
from the very start. Mr. Trendle was
largely responsible for the new theater
because it was due to his clever handling
of the financing end that the Madison be-
came a realization after Mr. Kunsky had
conceived it. The Madison theater com-
pany is not a stock proposition, none of
the stock being offered to the public. It
was financed by bonding the building, af-
ter Mr. Kunsky had taken a long lease
of the property. When the bonding debt
is paid off — which it will be inside of a
few years — Mr. Kunsky and Mr. Trendle
will be the sole owners of the entire
proposition — and it will then be worth a
great deal of money.
The decorative scheme is from the Ital-
ian Renaissance. Tapestry panels cover
the walls, and a color scheme of green
gold and ivory is carried out in every
bit of the decoration.
An innovation is the orchestra pu,
which is in three elevations, which is ab-
solutely different than anything in the
United States.
We could fill a page without any trouble
if we were to enumerate all of the good
points and descriptions of the New Mad-
ison, but we are going to leave this for
a later article which will appear in the
Moving Picture World just as soon as pic-
tures are available.
Flowers and floral offerings from hun-
dreds of friends decorated the lobbies
and foyer of the New Madison at the
opening performance.
Censorship Bill Must Be Fought.
Lansing, Mich. — The Eaton censorship
bill covering motion pictures, which has
been in the hands of the State Affairs
committee has been reported out with
the recommendation that it pass. The bill
provides for the appointment of three
censors by the governor who are author-
ized and required to inspect all motion
picture films before they are exhibited in
Michigan.
Another censorship bill has been intro-
duced at Lansing — this time in the Sen-
ate. It Is practically the same as the
Eaton bill except that it would have the
Censor Board travel from city to city;
it also provides for larger salaries.
Now is when exhibitors must put up
a real fight.
Barnett Film Attractions Opens Office.
Detroit, Mich. — The Barnett film attrac-
tions have established offices at 311 Peter
Smith building, Detroit, and the Sincere
building, Cleveland. This concern owns
"20,000 Leagues Under the Sea" and
"Joan the Woman" for both states.
Metro Manager Resigns.
Detroit, Mich. — Art Richardson, book-
ing manager of the Metro exchange, De-
troit, has tendered his resignation, and
will shortly make an announcement of
a new connection.
Joseph Friedman Joins State Film.
Detroit, Mich. — Joseph Friedman has
joined the staff of the State Film Com-
pany, Detroit, and will handle sales. "The
Conquest of Canaan," controlled by this
firm, will have its Detroit premier at the
Drury Lane and Regent theaters, March
11.
Maurice Geiger Leaves for Pittsburgh.
Detroit, Mich. — Maurice Geiger, form-
erly with the Broadway feature film com-
pany, and the World Film, has resigned
to become road salesman out of the
Pittsburg office of the Artcraft. Joe
Klein, formerly of Detroit, was recently
appointed manager of the Artcraft-Pitts-
burg office.
Exhibitors' Notes.
Coldwater, Mich.- — George Prior, wha
formerly operated a theater at Tecum-
seh, has leased the Happy Hour theater
at Coldwater. He now calls it the Strand.
Howell, Mich. — A. J. Moeller, of How-
ell, who runs the Temple theater there,
has accepted the position of manager of
the Franklin theater in Saginaw. Mrs.
Moeller will look after the management
of the Temple. Mr. Moeller is secretary
of the Michigan State Exhibitors League
and kindly requests that all official com-
munications on league matters be sent to
him at that address.
Michigan Business Notes.
F. M. Brockwell, managing director of
the Lewis J. Selznick Productions, Inc.,
of Chicago, was in Detroit last week look-
ing for a state rights buyer in Michigan
on "The Masque of Life."
John H. Kunsky, of Detroit, has bought
the Michigan rights to "Dante's Inferno."
N. Palley, Campau building, Detroit, is
back from New York and announces hav-
ing purchased the Michigan rights to
Milo comedies, and a number of other
comedies and features.
"The Girl Phillipa" will be the second
attraction at the Madison theater, De-
troit.
The New Oakland theater, Pontiac, will
open the last week in March without fail,
says Harry Goldstein, general manager.
Jimmy Grainger, of the Harper film
company, of New York, owners of "Civ-
ilization," breezed into Detroit on his way
through to California. This picture, by
the way, is doing a big business at the
Washington theater, Detroit, where it is
on a long run.
Tom North, of the Pathe de luxe de-
partment, was in Detroit and gave a pri-
vate screening to John H. Kunsky and
his managers of "The Vicar of Wake-
field." This big feature will appear
shortly at the Madison.
Arthur D. Baehr, manager of the Crys-
tal theater, Detroit, packed his theater
recently when he had as a special at-
traction Claire Anderson, a Keystone ac-
tress. She is a Detroit girl and appeared
personally at the Crystal because of her
long friendship with Manager Baehr.
March 24, 1917
THE MOVING PICTURE WORLD
1969
Tennessee News Letter p[m £etlt HoUSeS itl LouiSVilk GwtV Fewer
By J. 'L. Ray, 1014 Stahlman Building
Nashville, Tenn.
Majestic Opened at Clarksville.
CLARKSVILLE. TENN. — The Majestic,
new Third street moving picture
house, was opened to the public on March
1. The Majestic was constructed by the
Crescent Amusement Company of Nash-
ville, but President Tony Sudekum re-
cently transferred tne property to the
Lillian Theater Company, a local corpo-
ration, of which Joe Goldberg is general
manager. The house is being operates
under a ten-year lease.
The initial program consisted of Doug-
las Fairbanks in "The Matrimaniac," and
a Keystone comedy, starring Roscoe Ar-
buckle. Manager Goldberg recently re-
turned from a trip to various exchanges,
-where he lined up a high-class program
service to be used at his new house. The
Majestic policy will be to offer only the
"best pictures obtainable, and the public
may be assured of high-class entertain-
ment under the capable management of
Mr. Goldberg.
Signal Company Continues Building.
Chattanooga, Tenn. — Construction ac-
tivities have again been resumed by the
Signal amusement company, and work has
already begun en the extensive changes
to be accorded the two houses operateu
by the Signal company. Enlargements
to the Alcazar are to be made. General
Manager Frank H. Dowler, Jr., recently
stated that the Alcazar's seating capacity
will be approximately 1,200. The change
will further adapt this theater for the
high-class features which will comprise
its programs in the future, including the
large spectacles of the screen at high
prices.
Howell Graham Leases Lyric.
Chattanooga, Tenn. — A contract for the
■sub-lease of the Lyric theater by the city
to Howell Graham has been signed by
Mr. Graham and commissioner Ed Herron.
The time of the contract dates from May
1, 1917, to April 30, 1919, a period of two
years. It was stipulated in the agree-
ment that the lease may be canceled by
the owners, the Chattanooga trust com-
pany, the city, or Mr. Graham, upon six
months' written notice. It was originally
intended that the Lyric be used exclu-
sively for an auditorium, but later the
terms were amended to allow the theater
people three days of each week when the
building was not in use by the city.
Building Inspector After Operators.
Nashville, Tenn. — James H. Yeaman,
city supervisor of buildings, has been en-
gaged during the past few weeks in
rounding up delinquent operators who
have failed to renew their licenses, in
accordance with the provisions of the mu-
nicipal building code of this city. The
fees were due on January 1, and as late
as two months after that date tne city
was compelled to serve warnings on fifty-
two operators. A limited grace period
was then allowed the men, with the prom-
ise of arrest and trial in the city court
if any of their number failed to comply
with the law within that time.
To Remodel Bijou for Loew Chain.
Birmingham, Ala.- — E. A. Schiller, of the
Schiller amusement company, and Marcus
Loew, of the Loew vaudeville circuit, will
in the near future let contracts to re-
model the Bijou theater, which will in-
clude the changing of the theater front,
a new addition, remodeled lobby, addi-
tional fire escapes, rest rooms on each
floor for ladies, lounging and reading
rooms, etc. The house will be redeco-
rated throughout, a new ventilating sys-
tem and additional seats installed, and
additional stage equipment provided, with
a screen of modern design for moving
pict .res.
In Downtown District There Are Now Only Two Nickel Theaters — Smaller
Houses Are Raising Prices or Closing Out.
By Ohio Valley News Service, 1404 Starke Bldg., Louisville, Ky.
LOUISVILLE, KY. — The five-cent the-
ater is almost a thing of the past in
Louisville, there being but three five-cent
houses left, two of which are in the down-
town district, and one of which charges
ten cents on Saturdays and Sundays. The
high cost of films and other operating ex-
penses have made it impossible to longer
operate five-cent theaters profitably, un-
less they have a very large seating ca-
pacity, and here the rental eats up the
profit if the theater is on a good street.
During the past few weeks the Crystal
and the Olympic, two five-cent theaters
on Market street, closed their doors.
The Star, Orpheum and Casino theaters,
three five-cent houses near the corner of
Fourth and Jefferson streets, have raised
their ante to ten cents. This leaves the
Rex and Hippodrome theaters at five
cents in the downtown district. The
Knickerbocker, an outskirts house at
Eighteenth and Market streets, is charg-
ing five cents during the week and ten
cents on Saturday and Sunday, and man-
againg to make a little money. The Or-
pheum and Casino are running stage at-
tractions in connection with pictures, the
Casino having 12 persons in a musical
comedy bill booked during the week of
March 5. The Orpheum is using vaude-
ville in connection with its pictures. The
Star has gone over to features, using Tri-
angle two days each week; Fox two days
and Vitagraph for three days. A com-
edy is run with each of the features,
Keystone being used every other day.
The price of films has advanced to a point
where the five-cent house with a small
seating capacity could no longer secure
a class of films which would attract, hav-
ing to use very poor stuff or very old
material, in most instances.
Heat Plant Lets Down During Blizzard.
Louisville, Ky. — The steam plant in the
John C. Lewis building, which furnishes
steam for the Alamo theater, located in
the old annex of the Lewis building, blew
up from a gas back-fire on Sunday, March
4, putting the plant out of commission,
and injuring two men. People in the the-
ater heard the explosion, but did not take
it seriously, and no excitement prevailed.
However, the theater was without steam
during a blizzard and snowstorm. A
large force of workmen were put on the
job, changing the furnaces so that coal
could be burned Instead of gas, and the
furnace was in working order again by
night.
Camay Cinema Corporation Blows Up.
Louisville, Ky. — Attachment proceedings
have been filed against property of the
Calnay Cinema Corporation, of Louis-
ville, incorporated. The attachments are
filed by the owners of the Republic build-
ing, with claims for rental; and furniture
concerns which supplied the luxurious
furniture with which the suite of eleven
rooms was furnished. James Calnay,
president and promotor of the company,
has resigned his position and left the
city.
Several months ago the Dixie film cor-
poration was organized by Calnay and as-
sociates at Nashville, Tenn., where some
pictures were actually produced. Shortly
thereafter the promotors came to Louis-
ville, organizing the local company, Jas.
Calnay and O. G. Fairchild being the
principals. The Nashville concern was in-
corporated with a capital of $5,000. About
a month ago the Gateway motion picture
company, a subsidiary company, was in-
corporated by W. W. Dickerson and oth-
ers.
The company's troubles started several
weeks ago when Mrs. Elizabeth Hawkins,
with whom Mr. and Mrs. Calnay boarded,
threatened to file receivership proceed-
ings if Calnay did not resign. Mrs. Haw-
kins is a widow, and purchased 2,000
shares of stock in the organization which
she alleged was being mismanaged by
Calnay. At that time Calnay turned over
to Mrs. Hawkins an additional amount
of stock, consisting of 2,204 shares of
stock which he held, no purchase being
made, this taking place after the capital
had been increased.
C. E. Foye, of Louisville, the second
largest stockholder, stated that Calnay
resigned when stockholders suggested
that his salary be cut. He had been
drawing $250 per week. According to
Foye there was but one other stock-
holder. Olsen G. Fairchild and Walter
Harrison, both of Nashville, secretary and
treasurer, respectively, are said to have
left the city. Mrs. Calnay Is said to have
returned to Birmingham. About $700 is
due for rental, furniture, etc., some of
which is protected by chattels. Mrs.
Hawkins and Mr. Foye are endeavoring
to reorganize the company, but from the
present outlook its affairs 'will be liqui-
dated, and its charter surrendered.
Ten Per Cent, on Gross State License
Tax Proposed.
Louisville, Ky.- — Representative T. A.
Dover, of Jefferson County, Ky., has com-
pleted the tentative draft of a bill pro-
viding for a license tax of ten per cent,
of the gross gate receipts of theaters,
picture theaters, shows, flance halls, race
tracks, ball parks, boxing and wrestling
matches and all other forms of enter-
tainment or amusement where a fee or
charge of any kind is made for admis-
sion. This bill has been drafted in con-
nection with the present session of the
legislature, which has been called for the
sole purpose of remodeling the present
state taxation laws. The revenue from
such a tax would prove enormous, and a
heavy drain on all moving picture the-
aters. Louis Dittmar, president of the
Majestic Amusement Co.., of Louisville;
The Kentucky Exhibitors League, and
one of the leading exhibitors, has stated
that in case the bill is introduced as an
amendment to the proposed taxation bill,
the moving picture men will warmly con-
test it. Mr. Dittmar hardly believes that
such a drastic bill would receive much
consideration at the hands of the legis-
lative body.
Kentucky Theater Notes.
Louisville, Ky. — lne heavy snows of
last week caused a damage of about $1uj
to the glass marquise at the front of
the "Walnut theater, the weight becoming
so great that the glass broke away,
bending the metal also.
Louisville, Ky. — The Louisville Gayety
theater company has filed an intervening
petition in Chancery Court, requesting that
the lease of the building to the Adger
Amusement Company be canceled, and
the building turned over to the owners,
alleging that Hanly C. Ragan, receiver
for the Adger Amusement Company, ap-
pointed by Judge Kirby, after Adger
closed the house, has not paid the rent.
Following Wall Adger's throwing up the
sponge, Ragan re-opened the house, and
has been operating for several weeks.
Murray, Ky. — The Dixie theater is in-
stalling a private lighting plant, and will
no longer be at the mercy of the utility
company.
Irvine, Ky. — Ground has been broken
lor a new building for the Irvine Amuse-
ment Company, which lost its house a
few weeks ago In a fire.
Campbellsville, Ky. — W. I. Meador,
owner of the Alhambra theater, recently
tendered a free performance to school
children, showing Mary Pickford in "The
Fondling."
1970
THE MOVING PICTURE WORLD
March 24, 1917
R. C. Cropper Heads Standard
Kansas City Exchange Exploiting Art D
braska Will Be Run by Well Known
Business Ability — Some of His Aids.
By Kansas City News Service, 205
ONE of the most important changes in
the Kansas City district is contained
in the announcement that R. C. Cropper
has been made president and general
manager of the Standard film corpora-
tion, distributors of art dramas, in Mis-
souri, Kansas, Iowa and Nebraska. Mr.
Cropper took over his new duties March
1. No exchange man is better known in
the trade than is R. C. Cropper, and none
stands higher. He is particularly noted
for his fine executive work in connection
with the Universal office in the past four
years, during which the business of that
office has grown very largely, and the
scope of the Kansas City work has been
extended to cover a large district. Ex-
change men know that he has put into
effect in the Universal offices, rather rad-
ical ideas in moving picture distribution.
He is a business man; and he has put
his merchandising of films on the same
basis as any other commodity handled
through a jobber. He analyzes sales,
shows where the business should come
from, what was the matter with it and
how it could be helped.
The Standard film corporation has also
got other representatives from the Uni-
versal. Marty Williams, the oldest ex-
change man in Kansas City, formerly
manager of the Mutual and Metro offices
in Kansas City, and for the past year
serial manager of the Universal, has been
made manager of the Des Moines office.
W. B. Emrich, formerly manager of the
Bluebird at Kansas City, and who previ-
ously had been with the Fox company
at Kansas City, has been made special
representative of the Standard.
J. Erwin Dodson, formerly manager of
the World of Kansas City, recently of
Missouri, has been made manager of the
St. Louis office of the Standard.
W. Parsons, formerly traveling for
Bluebird, is Standard road representative
in Nebraska.
Joe Fieldman, formerly serial manager
of the Universal at Chicago, is now trav-
eling Iowa.
P. L. Ryan, formerly sales manager of
the Universal at Kansas City, is handling
the sales and advertising of the Standard.
ramas in Missouri, Kansas, Iowa and Ne-
Local Film Man — Has Shown Organizing
Corn Belt Bldg., Kansas City, Mo.
features as the Burton Holmes pictures,
South American Travel, etc.; these are
paying expenses and a profit besides.
Also machines have been installed In
the Asylum for the Deaf and Dumb,
Olathe, Kan.; the Asylum for the Feeble-
minded, Winfield, Kan.; the Rolla School
of Mines, Rolla, Mo., and the Neosho, Mo.,
High School. Two big churches of Kan-
sas City, viz., the First Presbyterian and
the Jewish Temple, are also showing ed-
ucational pictures.
Vitagraph Promotes F. F. Nine.
Kansas City, Mo. — W. C. Gookin, since
December 1, manager of the Greater Vit-
agraph at Kansas City, resigned, taking
effect March 1, to become general sales
manager of an eastern corporation, leav-
ing the moving piqture business.
F. F. Nine, who had been with the
Vitagraph since It was opened, March,
1915, has been made manager. Mr. Nine
was road man for Pathe and later assist-
ant manager. Previously, he had been
with the General as road man. He en-
tered the Vitagraph as booker and be-
came assistant manager when Mr. Gookin
cams.
A. W. Day, shipper, has been promoted
to booker.
Educational Institutions Buy Projectors.
Kansas City, Mo. — The National Educa-
tional Association, ■which met in Kansas
City recently, had many representatives
who Inquired into the cost of installing
motion picture machines and cost of op-
erating same. Among those installing
machines were: Prof. Geo. S. Dick, presi-
dent State Normal, Kearney, Neb.; Prof.
Lather and Prof. Cook, Emporia Normal
and Emporia High School; Prof. Richer,
West High School, Des Moines, la.; Prof.
J. W. Perry, Iowa State College, Ames,
la., and Prof. W. S. Cleary, Syracuse, Kan.
The last three already have their ma-
ohines installed and are showing such
More Kansas City Notes.
Beloit, Kan. — The Dreamland theater re-
cently opened to the public. Mr. Noe is
manager.
Cottonwood Falls, Kan. — R. H. Cross,
Wichita, Kan., has purchased the theater
building of Mrs. Jabin Johnson and will
operate a moving picture show there.
Girard, Kan. — Thomas Miller has sold
his interest in the Bluebird theater to
Ed. Griffin and Frank Davidson, who now
have charge.
Hartford, Kan. — Warren J. Musch has
rented the Ackly building and is having
it remodeled to be used for his moving
picture shows. The seating capacity will
be 200.
iMulvane, Kan. — F. L. Smith has sold
his picture business here and at Belle
Plains to R. P. Wright of Winfield, who
took charge at once.
Kinsley, Kan. — Contract has been let
for the construction of the new theater
to be built by W. M. Harwood at the cor-
ner of Sixth and Niles avenue.
Kinsley, Kan. — The R. E. Edwards
building is to be remodeled into a picture
show, under the management of R. E.
Crabtres. The seating capacity will be
about 300.
Ottawa, Kan. — Fire, February 26,
caused a damage of $2,000 in the Crystal
theater.
Preston, Kan. — Preston is soon to have
a new opera house and picture show. Dr.
W. E. Long will operate the show.
Wichita, Kan. — Plans are complete for
the proposed new theater at 308 and 310
East Douglas avenue. They are for a
two-story building costing about $50,000,
with stucco front and provision for a
drug store or soda fountain at one side
of the entrance. The plans call for a
main floor seating capacity of 750 and for
a balcony seating 400.
Besides operating this moving picture
house, Mr. Schoonover is secretary of a
building and loan association, and is a
member of the city council. He is also
manager of the opera house — where oc-
casionally road shows appear, and 'where
the larger features in moving pictures
are shown.
At the Mazda one show is given in the
afternoon, two at night. It is perhaps the
only town in the state of its size — 2,500 —
that has an afternoon show. Admission
is 15 cents, 5 cents for children.
Mazda Theater Grows.
Aurora, Neb. — J. E. Schoonover, Aurora,
Neb., is planning enlargement of his thea-
ter, the Mazda, to take care of greater
patronage following a careful program
of better pictures and intensive adver-
tising. The theater has 250 seats now.
It will have 400 when the length is ex-
tended.
Mr. Schoonover has many advantages
as an exhibitor. He was in newspaper
work 20 years, recently selling his inter-
est in the Aurora paper to his partners.
He retained the privilege of entering the
printing office, setting up his own ad-
vertising matter and running it off on the
press — and he uses that privilege.
Further, he frequently sets up the
larger and more important advertisements
that are to appear in the newspaper.
Incidentally, It may be mentioned that
Mr. Schoonover studies the Movhig Pic-
ture World carefully, and is therefore
the more particular about the way his
advertisements are set.
Mr. Schoonover's family is helpful in
the theater — Mrs. Schoonover selling tick-
ets, a daughter playing the piano, one
son taking tickets, and another son be-
ing a competent operator, though a reg-
ular operater is employed.
Manager of Metro Invents Slide Shipping
Case.
SAFETY FIRST! — with a Safety Slide
Shipping Case.
When a glass slide is shipped, it is 10
to 1 that it won't reach its destination
safely, or, if it does, the exhibitor fails
to properly repack for return shipment
and the slide is broken.
A Kansas City man, who has managed a
film exchange for years, has found a rem-
edy for the difficulty in a simple little in-
vention, which he calls the safety slide
shipping case. It is saving his exchange
hundreds of dollars.
Charles Harden, manager of the Kan-
sas City Metro exchange, is the originator.
He has been in film work all his life, hav-
ing been with the Mutual, Thanhouser
and Fox companies. Mr. Harden was born
in Parkenburg, Va.
INDIANA NEWS LETTER.
By Indiana Trade News Service.
Thumb Crushed in Operating Machine.
Elkhart, Ind. — Hugh McLaughlin, motion
picture operator employed at the Family
theater, suffered painful injuries last Sun-
day evening when his left thumb was
caught in the operating machine. The
member was crushed so badly that physi-
cians adviser that it be amputated.
Two Hartford Theaters Change Hands.
Hartford City, Ind. — Deals affecting two
motion picture theaters of this city were
completed last week. In one, A. W.
Rosenbush, proprietor of the Royal the-
ater, purchased the Palace theater from
Mrs. A. A. Bowman and son, Russell Bow-
man, and in the other, John Burke, for-
mer local grocer, and Joseph Day, a Mun-
cie real estate man, bought the Star the-
ater. The considerations in the deals
were not made public.
Mr. Rosenbush will assume charge of
the Palace some time next week. i±o
plans extensive improvements In the
Royal theater and during the improve-
ments will close the theater and conduct
only the Palace. After the reopening of
the Royal, the Palace will be closed for
similar repairs and improvements. No
announcement has been made regarding
how soon the Star theater will be re-
opened.
Patent Device to Warn Operator.
Greencastle, Ind. — Oscar Day, of tms
city, has invented a device for use on
a moving picture machine that promises
to be valuable. It is an automatic af-
fair which warns the operator when the
end of a film is near. It works by elec-
tricity and rings a bell. Mr. Day re-
ceived his patent a few days ago and has
one working on a local machine. He has
been perfecting the device for nearly a
Northwestern Items
Heard at State Rights Exchanges.
Minneapolis, Minn. — Samuel D. Fried-
man has secured the features formerly
controlled by the E. L. K. Film Company,
Film exchange building, and is now bo3k-
ing them throughout the Northwest.
Guy Crandall has purchased the right
to exploit "Defense or Tribute" in the
Nrrthwest, and Is putting the feature
oat with a singer.
John A. Bachman of the Norway Film
company, left for Duluth, March 4, to
March 24, 1917
THE MOVING PICTURE WORLD
1971
begin bookings for the second print of
"A Trip to Norway."
Manager P. H. Carey of the Zenith ex-
change, has secured the right to dis-
tribute "Silver Threads Among the Gold"
In Iowa and Nebraska, and he is now
booking the feature in that territory with
a tenor soloist as an added feature.
The B-B Film Producing Company of
Winina, Minn., is booking "War As It
Really Is," the Donald C. Thompson fea-
ture in Minnesota, according to an an-
nouncement by Manager W. P. Tearse.
Clarence Cuthbert, manager of his own
firm, The Victory Film Company, has re-
moved his offices to 351 Loeb Arcade.
R. E. Bishop Goes to Triangle.
Minneapolis, Minn. — R. E. Bishop has
resigned as manager of the local Mutual
exchange to become manager of the Tri-
angle exchange, succeeding Ralph E.
Bradford. Mr. Bishop is succeeded at
the Mutual by George Law, formerly his
assistant manager. Mr. Bishop became
manager of the Mutual exchange last
September, coming to Minneapolis from
northern Michigan. George Law joined
the Mutual forces the same month as
Mr. Bishop. He was formerly manager
of the General exchange at Winnipeg,
Man,
Releasing Exchange Jottings.
Minneapolis, Minn. — C. E.' Loeb, repre-
sentative of the New York offices, visited
Manager R. C. Fox at the Artcraft ex-
change the first half of the week of Feb-
ruary 25.
Manager Harry Graham of the K-E-S-
E exchange has booked Max Linder com-
edies in The Strand, Minneapolis.
Manager Sherrick of the McClure ex-
change has booked "Seven Deadly Sins"
in The Alhambra, St. Paul, for first run.
The Alhambra will run "Envy" within a
week or ten days.
J. G. Bodine, Jr., to Manage American
Theater.
Washington, D. C. — Joel G. Bodine has
just taken over the management of the
American theater in this city. Manager
Bodine is one of the popular young ex-
hibitors of the Capital City. He has been
connected with the Stanto theater, from
which he went to the Empire theater on
H street. He has the good wishes of the
trade and patrons generally.
Among Northwest Exhibitors.
Minneapolis, Minn. — The New Home
theater here has been opened under the
management of William Lanzen and Har-
old Asp.
Meaderville, Mont. — John Holmes has
sold the Grand theater here to A. Olson.
Butte, Mont. — The decorations on the
People's theater here have been complet-
ed and the handsome new house will be
opened to the public within a few weeks.
Hecla, S. D. — Work of erecting a $6,000
picture theater here has been started.
The theater will be of fireproof construc-
tion.
Stevens Point, Wis. — The Ideal theater
here was closed last week when the man-
agement failed to pay its account with
the Wisconsin Valley Electric Company.
Stevens Point, Wis. — A. IN. Sprafka has
offered for sale his Empire theater here.
Boyceville, Wis. — The new opera house
here was opened to the public recently.
Rochester, Minn. — Beyerstadt Brothers
have reported a big success with Max
Linder's "Max Comes Across," at their
Garden theater.
Rochester, Minn. — William Pierce has
secured "Seven Deadly Sins" for showing
at his local Princess theater.
Algona, la. — Manager William Stewart
of the Magic theater has purchased the
Princess theater here.
Minneapolis' F.I.L.M. Club's Big Banquet
Almost a Hundred Exchange Managers and Representatives Get Together at Mc-
Cormick's for First Annual Dinner — Those Present
By John L. Johnston, 604 Tel. Exchange Building, Minneapolis, Minn.
Local Features and Bills.
St. Paul, Minn. — "The Masque of Life,"
controlled in this territory by the West-
cott Film Corp., Minneapolis, began a
week's run at the Majestic here March 4.
The Strand began a week's run of Naz-
imova in "War Brides," at twenty-five
cents, Sunday, March 4. The Strand has
also booked "20,000 Leagues Under the
Sea" for the near future, and Max Lin-
der comedies.
"The Blue Mouse" began a four-day
showing of "Blind Justice," Sunday,
March 4.
The Metropolitan has secured "Intoler-
ance" for a week's run beginning March
11.
Minneapolis, Minn. — "Intolerance" much
advertised and considerably commended
opened a week's run at the Metropolitan
opera house here Sunday, March 4, to a
fair business. The film has been lauded
by local papers, which claim it is su-
perior to anything that has been seen
before.
The Lyric returned to its policy of
program releases, Sunday, March 4, with
Anita Stewart in "The Girl Phillipa," and
the S. R. O. sign was in evidence most
of the day. The theater's special 25-
piece orchestra has been retained, as have
the dozen young lady ushers, and the
feature is being put on in an admirable
way.
The Strand had to call for police to
keep the crowds in order Saturday, March
3, when Bryant Washburn appeared in
person in connection with the showing of
"Skinner's Dress Suit." From eleven
o'clock in the morning (before Washburn
arrived) until eleven at night (when he
left) the crowd outside of the theater
was too large to accommodate. Mr.
Washburn shook hands and smiled until
his face and hands were sorely tired. The
Strand's second weekly fashion show also
brought out two capacity houses. The
theater began a week's run of "The Poor
Little Rich Girl," March 4.
The New Garrick began a four-day
showing of Blanche Sweet in "Those Who
Sin," March 4, to capacity business. A
concert 'cellist was an added attraction
and proved worthy of his selection.
The New Garlen presented Ruth Stone-
house in "The saintly Sinner" March 6
and 7, and an entertainer was also added
to this program by Manager Sprague
Green.
X/HINNEAPOLIS, MINN.— While exhibi-
■"-'- tors of the Northwest are planning
their annual convention and "get-to-
gether," members of the F. I. L. M. Club
brought out more film exchange men
than ever had sat down to one table at
one time before in the history of Min-
neapolis' film row, Tuesday evening, Feb-
ruary 27, at McCormick's cafe.
The occasion was the first annual ban-
quet of the F. I. L. M. Club, and with
the publicity acquired from the initial
"feast" next year's "doings" should re-
quire a much larger restaurant to accom-
modate the crowd.
About a hundred film exchangemen, in-
cluding representatives and managers of
almost every exchange in the city, were
present, and the festivities commenced
at six thirty and lasted until — later than
that, or earlier, as you please. President
W. K. Howard of the club, and Toast-
master Thomas Jacob Hamlin reigned at
the banquet, and every man at the table
was called upon for a short speech, joke
or excuse, and every one responded. Some
insisted upon being called on twice or
thrice and some "'went so big" that they
had to give an encore. Cabaret enter-
tiners were tired out, but the film men
insisted on hearing from comrades of
the ranks. Attorney Goldman won first
honors for endurance in speech making,
and Judge Frank Fox shared with sev-
eral others the honor of getting "the
biggest hand." Only 29 Ford jokes were
told. Three were new.
Among those 'who attended 'were: W.
K. Howard, manager of the Greater Vita-
graph; J. Verhalen, publicity manager of
the Famous Players Star Feature; L. H.
Coen, roadman for the Famous Players
Star Feature; Ernest Hill, of the Uni-
corn; Frank J. Hoy, of the Hoy report-
ing service; Samuel Maclntyre, roadman
for the Fox Film; S. A. Louis, manager
of the Rialto theater supply company; D.
O. Hoye, of the Laemmle (Universal) ; S.
N. Robinson, manager of the Fox Film;
A. J. Huesman, of the Fox Film; H. D.
Graham, manager of the K. E. S. E.; F.
C. Heusler, of K. E. S. E.; W. C. Lestico,
of the K E. S. E..
J. A Schloss, of the Favorite; L H.
Francis, of the Theater equipment com-
pany; E. J. Frye, of the Lochren; H. F.
Hawkins, of the Lochren; David Gruen-
berg, manager of the XL slide; G. Car-
roll Johnston, of the Lochren; Thomas E.
Goldrick, of the Lochren; Frank D. Fox,
of the Lochren; Earle C. Sly, of the
Lochren; N. P. Eberley, of the Mutual;
Geo. F. Law, manager of the Mutual; P.
N. Brinch, special representative for the
Triangle; R. E. Bishop, manager of the
Triangle; T. A. Burke, manager of the
Westcott; E. A. Westcott, president of
the Westcott; Harry E. Hillwig, of the
Laemmle (Universal).
O. MacConnell, of the World Film; R.
E. Bradford, manager of the Laemmle;
H. Rathner, manager of the Supreme
Feature; Lee A. Horn, manager of the
Selznick; H. R. Brandt, manager of the
Brandt Film; A. S. Dworsky, manager of
the Twin City Film Renovating company;
M. R. Dick, of the M. R. Dick Features;
J. W. Boyd, P. F. Schwie, roadmen for
the American Maid Film; T. Stuart Kip-
ling, of the American Maid Film; F. YorK
Elliott, of the Elliott-Sherman Film; M.
H. Conhaim, of the Supreme Feature
Film; C. L. Booth, roadman for the
Greater Vitagraph; E. S. Flynn, roadman
for the Greater Vitagraph; Julius Bern-
heim, manager of the Bluebird; Jos. E.
Swartzbein, manager of the Pathe, Inc.;
A. A. Hixon, of the Metro; Benjamin
Goldman, attorney for the film exchanges;
Thomas J. Hamlin, of "Amusements."
Film Salesmen May Organize.
Minneapolis, Minn. — Various film sales-
men of Minneapolis were scheduled to
hold a meeting at room 803, Lumber ex-
change, Sunday, March 4, for the pur-
poses of organizing a body to represent
them. The slogan "in union there is
strength" is being followed by every
branch of the film industry around this
village and the film inspectors and film
"toters" may organize in the near future.
New Company in Lansing, Mich.
Lansing, ^ich. — The secretary of state
has issued a certificate of incorporation
to the J. R. Dennison Theater company
of Monroe, with capital stock $55,000.
New Theaters and Changes in Michigan.
Reed City, Mich. — Thomas J. Berry and
Clyde C. Keer have taken a five-year
lease on a part of the Stoddard block and
opened the Princess theater. In addition
to the regular program one educational
feature will be given each week.
Hancock, Mich. — Frank Ongle, manager
of the Savoy theater, has purchased a
site for the erection of a new theater.
Manistique, Mica. — The Princess theater
has been sold to H. W. Blackwell, who
will move the equipment to Stambaugh,
Mich.
1972
THE MOVING PICTURE WORLD
March 24, 1917
Saenger Company Opens Lafayette Theater
Triangle Pictures Shown in Temporarily Occupied Theater While the Strand Is
Being Completed — Harron Appears With "The Bad Boy."
By N. E. Thatcher, 3801 Canal St., New Orleans. La.
NEW ORLEANS, LA. — On February 18
the Saenger Amusement company took
over the Triangle Film service for New
Orleans, intending to make this service
the feature for the new Strand theater,
under course of completion. The Tri-
angle pictures have been run for some
time in the Triangle tneater, of which
Ernst Boehringer is the manager and in
his theater they were given marked
prominence and made exceptionally popu-
lar. With the readjustment of motion
picture affairs in this city the Triangle
service passed to the Saenger interests
and Manager Boehringer took over the
Paramount service. Delays incident to
building prevented the opening of the
Strand theater as soon as had been con-
templated, and for the time being the
Saenger Amusement company rented the
Lafayette theater and commenced the
regular presentation of their program.
Bobby Herron Appears at the Lafayette.
The first showing was made on Feb-
ruary 18 with "The Bad Boy" as the feat-
ure production. Robert Herron is the star
in this picture and by a fortunate circum-
stance this young man with" his director
and a company of players was in the city
taking scenes for a forthcoming release.
In the party were "Bobbie" Harron, Lloyd
Ingraham, director; Herbert Hadly, David
Dominguez, Frank Urson and Adele Clif-
ton. Upon the completion of their work
here it was the intention to go to New
York at once, but they were prevailed
upon to remain over for the Lafayette
opening and Harron made a personal ap-
pearance at each presentation of "The
Bad Boy."
He acted the part — not that he showed
anything bad, but because he uncon-
sciously played the part of a boy who is
thrown into prominence and he refused
to consider it as a compliment. Never-
theless, he made nice little speeches in
a sort of a awkward way that captivated
the audience and he became immensely
popular. The entire party was introduced
to the odd and famous resturants of the
city at numerous luncheons and dinners
and they appeared to enjoy the novelty.
Their presence added to the opening of
the J_.afayette, and ihe musical accompani-
ment to the pictures by a fifteen-piece
orchestra under the direction of Don Phil-
lippini of New York made the event a
notable one and one that put the tem-
porary picture house on the local map.
Contractor Landrum Becomes Exhibitor.
JACKSON, MISS. — When J. C. Landrum,
then a contractor of Jackson, Miss., four
or five years ago read the history of the
Istriones, the ancient people who migrated
from the land of the Itris, at the head of
the Adriatic Sea, to Rome, and were com-
pelled to act in pantomime because there
were none who understood their language,
he concluded that this was the first au-
thentic record of the "silent drama." Mr.
Landrum is methodical. He wrote the
name and filed it away.
In the course of time he was employed
to plan a proposed motion picture theater.
He drew the plans for a dandy theater
and presented them to the projectors with
much enthusiasm. They hesitated, feared
the expenditure, and feared that motion
pictures would go into decline.
"Oh, well, if you fellows have no nerve,"
observed the contractor, "I am almost
tempted to build a photoplay theater my-
self."
The next morning Landrum took the
first step toward becoming a real man-
ager. He already had the word Istrione,
and here was a chance to make use of it.
He eased around among the real estate
men and got a long lease on a tract across
the street from the theater for which he
had drawn the plans, for he was con-
vinced that the projectors had no inten-
tion of going forward with the work.
Here he erected a fine $15,000 show house
and he proved that he had made an ex-
cellent investment. The Istrione at Jack-
son, Miss., is perhaps the only theater of
that name in the country. Leastwise it
is the only theater that can boast of its
inception and its completion upon the mere
suggestion of a word.
Manager Landrum watches every detail
of the business. It is no wonder that he
has scored a remarkable success. He has
won the confidence of the people because
he has deserved it, and he has proven tc~
them that it has never been misplaced.
No new appliance that will contribute
to the pleasure of the patrons is omitted
from the house. One of the latest innova-
tions is the installation of a regular or-
chestra in the Istrione.
Manager Landrum is in touch with the
latest releases and frequently makes nips
to New Orleans that he may be present at
the trade showings. He knows pictures
as well, if not better, than the most of
the exchange managers, and woe betide
the manager or salesman who attempts to
sell a bad picture for showing in the
Istrione.
Among Gulf State Exhibitors.
Yazoo City, Miss. — Mrs. J. B. Devoto,
one of the successful women managers-
of motion picture theaters in the South,
has reopened the Star theater at Yazoo-
City, Miss., and will run only feature pic-
tures. She has booked the World, Metro,
K-E-S-E and other services. The first
showing was made on February 5.
Abbyville, La. — Nelson & Clark of Ab-
byville. La., have just completed and'
opened an airdome which will seat 600-
persons. Everything about the new house-
is of the best, and the proprietors look
forward to a most prosperous season.
Pearce Will Boost Independent Program
Will Organize Exchange on New Lines and Takes Larger Offices Over Tudor
Theater — To Distribute Attractive Film Service.
NEW ORLEANS, LA. — A business move
which has more behind It than the mere
transfer of office furniture and forces is
being made by the Pearce amusement
syndicate to new quarters over the Tudor
theater. For years the affairs of the
Pearce interests have been conducted in
offices over the Trianon theater in Canal
street. The business of the local Pearce
houses has been testing the capacity of
all the theaters owned by them and the
demands of the film industry in this sec-
tion have convinced these old-time exhibi-
tors that conservative branching out is
desirable, therefore the change of office
location is made in order that more com-
modious quarters may be at hand for the
development of interests along new lines
New Orleans Exchange Men Join Association
Preliminary Meeting Elects T. O. Tuttle of Local General Film as President,
Harry Owens Vice-President and Karl Bugbee Secretary-Treasurer.
as well as to care in a more satisfactory
manner for the affairs that require im-
mediate attention. The new offices over
the Tudor theater are to be models of
completeness and convenience. Every
appliance for the conduct of a modern mo-
tion picture establishment is being in-
stalled. There is to be a modern project-
ing room and a storage vault for films.
In conjunction with other capitalists,
the Pearce interests have noted the grow-
ing demand among exhibitors for inde-
pendent programs and it is no longer a
secret that a new and powerful indepen-
dent film exchange is to be opened for
the purpose of furnishing exhibitors in
this territory with a dependable and at-
tractive film service.
The new Pearce offices are to occupy
the entire third floor of the Tudor theater
building and it is the expectation to have-
them fully occupied and in smooth run-
ning order early in March.
NEW ORLEANS, LA. — After repeated
and indifferent attempts to effect an or-
ganization that would be worthy of the
name, the film exchange managers of New
Orleans have become affiliated with the
Film Industry Local Managers and al-
ready feel the good effects of membership
in an association that appears to have
about it the quality of stability.
J. C. Hoy, of the Hoy reporting agency,
has been in the city for some time and
on February 26 the first step toward a
permanent organization was taken. At a
preliminary meeting T. O. Tuttle, of the
General Film, was elected president of
the local association; Harry Owens, of the
Triangle exchange, vice-president, and
Karl A. Bugbee, of the Southern Metro,
was named as secretary and treasurer.
The organization starts off with enthus-
iasm and already one or two matters have
been satisfactorily adjusted to the as-
tonishment of all persons concerned. One
exhibitor was charged with wrongful use
of the C. O. D. privilege and another was
informed that his paper was not entirely
satisfactory on account of a derogatory
remark passed out by a heartless bank
official. Furthermore one or two matters
in which it appeared that the exhibitor
was in the right were settled in favor of
the exhibitor and in that manner a feel-
ing of confidence among the exhibitors
was engendered and it looks as if they are
going to be as strong for the organiza-
tion as the exchange men. Already there
is a movement on foot to form a strong
exhibitors' organization in this territory
to work In conjunction and in harmony
with the F. I. L. M. No more beneficial
move could be made for the good of the
industry in this section.
Plaquemine's New Theater Begun.
Plaquemine, La. — The foundations for
the new $40,000 motion picture theatei
have been laid and work is being pushed
upon the building as rapidly as is con-
sistent with good building. One of the
largest lumber companies in the state is
behind the enterprise ana the building is
situated in the center of the business dis-
trict. The lot upon which it stands was
rather narrow for the proper construc-
tion of sidewalks and the Texas & Pacific
railroad showed its interest in the project
to the extent of donating <-nough of its
right of way to allow a suitable side-
walk to be built.
Jack Auslet'sChain of Theaters.
New Orleans, La. — Jack Auslet, of this-
city, has formed a circuit of motion pic-
ture theaters in Mississippi and is now
operating the Strand at Laurel; the Prin-
cess at Boonville; the Lyric at Louisville-
March 24, 1917
THE MOVING PICTURE WORLD
1973
the Alamo at Houston; the Hippodrome at
Philadelphia, and the Opera House at
Baldwin, Miss. The main office will be
at Booneville.
Denver to Have a New 3,500 Seat Theater
Clarksdale, Miss. — R. N. McWilliams,
Clarksdale, Miss., has let a contract to
Nicol, Langford & Johnston, Louisville,
Ky., for the construction of a $72,000 pho-
toplay theater in Clarksdale. Plans call
for a seating- capacity of 1,000.
Brown and Megahan to Build Big Theater to Be Called the Colorado— Will Cost
$165,000 — Disappearing Stage a Feature.
By Ohio Valley News Service, 1404 Starkes Bldg\, Louisville, Ky.
Robert Willison, is the architect who
has drawn the plans and will superin-
DENVER, Colo. — Still another theater
is to grace Denver's great White
Local Film Notes of Interest.
New Orleans, La.— A. O. Landry of the
Victory theater at Abbeville, La., has been
in New Orleans, contracting for new and
complete appliances for his theater.
Nearly all of the downtown and subur-
ban theaters have been drawing excep-
tional crowds by the exhibition of moving
pictures of the recent carnival parades.
The carnival is about the biggest thing
in the South and this year over 500,000
people watched the spectacle. A notable
unit of the parade was the motion picture
section in which Manager Frank Davis of
the Magic theater did the honors. A very
beautiful float represented the motion
picture industry and the various theaters
and exchanges were represented by floats
or couriers.
Greenville, Miss. — Arrangements are be-
ing completed for the erection of a com-
bination opera house and motion picture
theater at -.reenvi.le, Miss. The project
is backed by exhibitors of experience and
the outlook is very inviting.
New Orleans, La. — J. A. Buesson as-
sumed charge of the Esplanade theater on
March 1 and is starting on a good busi-
ness. The Esplanade is one of the most
desirable of the suburban houses and
should make money. It is protected from
opposition by the recently passed building
ordinances and it makes the business al-
most exclusive. The theater is in the
center of a high-class neighborhood and
has a regular clientele.
Way. This city of 300,000 population, with
six first class photoplay houses, all with-
in a radius of two city blocks, is already
recognized as the biggest and best, figured
on a per capita basis, amusement town in
the United States. Now it is to be placed
far and away in the lead of municipali-
ties of her size by the addition of a 3,500
seat theater.
The new playhouse is to be known as
The Colorado. It is to be built on Cur-
tis street, between 15th and 16th streets.
L. B. Brown and A. F. Megahan, who
at present own and operate the Strand and
Rialto theaters, are back of the new pro-
ject. Plans have already been drawn and
work probably will be started as soon as
weather permits. It is planned to have
the theater ready for opening by Novem-
ber of this year.
The Colorado will cost $165,000. It will
be equivalent in heighth to a six story
building and will be equipped so as to per-
mit the staging of big traveling shows as
well as moving pictures. It will be con-
structed with a disappearing stage, 60 feet
wide, and worked by hydraulic lifts. When
the stage is removed there will be space
for extra seats. There will be 1,700 seats
on the man floor, 1,000 in the first bal-
cony and 800 in the second balcony. The
theater will occupy a floor space 100 by
125 feet.
In outside and inside finish the Colorado
will be elaborately decorated and in keep-
ing with the size and general elegance
of the theater. The exterior finish will
be of buff terra cotta and it will be il-
luminated by 10,000 electric lights, or
four times the number now used to light
up any other building in the city.
Protest Against Colorado Censor Bill
Parent-Teacher and Mother Organizations Publish Vigorous Statement — Methods
of Reformer Hansen and His Bills.
By E. C. Day, Denver Correspondent.
DENVER, COLO. — Thirty-five branches
of the Parent-Teachers association of Col-
orado have gone on record as opposed to
the moving picture censorship and public
welfare bills now pending in the Colorado
state legislature. The women who repre-
sent these organizations are among the
most prominent social workers in the
state. They met Wednesday February 28
and prepared the following statement for
publication in the daily press and mov-
ing picture trade journals:
"By a unanimous vote of the represen-
tatives of thirty-five Parent-Teachers as-
sociations, at a meeting, it was agreed to
abide by the decision of the Denver dis-
trict committee in its disapproval of the
public welfare bill and the state censor-
ship bill, being advocated by Theodore
Hanson of Kansas City and his associates,
who are supporting this legislation.
Bills Might Thwart Betterment Work.
"The committee has spent much time and
effort in the investigation and consider-
ation of these bills and feels that it is
justified in advising the Mothers' con-
gress and Parent Teachers' association of
Denver against them because of certain
political possibilities contained in them,
which may thwart much good work their
organization is striving to do for the com-
munity.
"While the committee agrees that Mr.
Hanson's sentiments — as expressed before
many civic bodies — are such as any as-
sociation with the good of the people in
view might approve, yet they feel that
the proposed bills fail to measure up to
the sentiments expressed by the gentle-
men who advocate them.
"Furthermore, they believe that there
are several clauses in the bill, the pas-
sage of which might bring disastrous re-
sults to the causes for which the philan-
thropic and civic bodies of Denver stand
and which would seriously involve the
welfare of the city and the state.
"The committee feels it their duty to
make this statement publicly because of
a mistaken impression which has gone
abroad that the association is indorsing
these bills, created, possibly, by the fact
that the names of two prominent mem-
bers were mentioned publicly, but eron-
eously, as being on the original commit-
tee behind these bills.
"It was further agreed at this meet-
ing that Mr. Hanson and his associates
should not be permitted to appear befora
the Parent-Teachers' associations, whose
representatives were present."
None of the five bills relating to mov-
ing pictures had been reported out o°
committee on March 5. Inasmuch as the
legislature has agreed to adjourn March
24 a.r.'d the last twelve days of the ses-
sion are by law reserved for the consid-
eration of only house bills in the senate
and only senate bills in the house it is
unlikely that any of the censorship or
so-called welfare measures will be
passed.
Theodore Hanson, the Kansas minister,
who is ,- imitating censorship in Colorado,
has r.nnounced that if the bills fail of
passage in the legislature he will make
a campaign in all the cities and towns in
the state in an effort to have each mu-
nicipality establish a welfare board.
He appeared before the Ministerial Al-
liance at its regular weekly meeting Mon-
day, March 5, and made a bitter attack
on the Mothers congress and Parent-
Teachers' association because the members
of these organizations not only refused
to endorse his campaign, but have come
out openly in opposition to censorship.
tend the construction of the new play-
house. He designed the city auditorium
and also the Strand and Rialto theaters.
Brown and Megahan will continue to op-
erate the Strand and Rialto. The new
enterprise, they declare, will be financed
solely and entirely by themselves and no
outside capital will be employed.
TO EXHIBITORS.
If you are doing something new
and interesting at your theatre let
our correspondent know about it. It
may help others and help you as well.
Helpfully yours,
THE MOVING PICTURE WORLD.
Cardinal Attractions Buys "Joan" Rights.
Denver, Colo. — The Cardinal attractions
company has purchased state rights on
"Joan the Woman," and is making elab-
orate plans for its showing in Colorado,
Utah, Wyoming, Idaho and Montana. Lou
Marcus, president of the Notable feature
film company is also head of the Cardinal
company. The picture will be shown in
Denver and Salt Lake City early in April
Edward Armstrong to Manage Local
Universal.
Denver, Colo. — F. Y. Langtree, who was
Denver manager for Universal and Blue-
bird until Edward Armstrong came here
to take charge of the Rocky Mountain dis-
trict, has severed his connection with the
local film world and has returned to New
York, his old home. Langtree left Den-
ver March 1.
Mr. Armstrong, before assuming com-
plete charge of Universal distribution in
this section, was manager of the Salt
Lake exchange. He now directs the
work of the Denver, Salt Lake and Butte
offices. Altho comparatively new in the
territory he has won many friends among
the exhibitors.
Three House Merger in Victor.
Victor, Colo. — A merger of the three
theaters in Victor was completed March
1 The Victor opera house company was
formed and took over the three houses.
As a result the Isis has been closed while
the Fox is being operated only on Sat-
urdays and Sundays. The opera house
shows a daily program of pictures except
when an occasional road show is allowed
to hold the boards for a night.
W. S. Rand Opening Salt Lake Exchange.
Denver, Colo. — W. S. Rand, manager of
the Triangle exchange in this city, is in
Salt Lake supervising the opening of a
branch office to handle the business of
the western end of the Rocky Mountain
territory. Miss Catherin Mealy, head book-
keeper in the Denver office, also has gone
to Salt Lake to open a new set of books
for the Utah branch.
Mart Cohn Appointed Booker for Para-
mount.
Denver, Colo. — Mart Cohn, brother of
Milton H. Cohn, manager of the local
Paramount exchange, has been appointed
head booker for Paramount. He succeeds
John Hayden, who probably will enter the
exhibiting branch of the moving picture
industry.
Geo. Brown Will Assist Manager
Glasser.
Denver, Colo. — W. B. Glasser, manager
of the local McClure office, has announced
the appointment of George Brown, former-
ly of Triangle, as assistant manager of
the McClure exchange.
1974
THE MOVING PICTURE WORLD
March 24, 1917
Working For Higher Admissions
Des Moines Exhibitors Running Smaller Theaters Are Trying to Get Together for
Better Prices — Albert Scrag a Booster for the New Scheme — Local Exchange
Men Are Helping the Good Work Along.
By Dorothy Day, Register-Tribune, Des Moines, la.
DES MOINES, IA. — The small exhibitors
— the managers of the five-cent
houses and the suburban theaters — are at-
tempting to get together on the admission
price proposition. With the exception of
two hard headed exhibitors the entire
eircle of Des Moines exhibitors are ready
to live up to the newly-made rule — 10 cents
for more than three reels. This new rule,
of course, does not touch the big down-
town houses, but it does touch the smaller
downtown program houses, all of which
up to this time have been showing five
to seven reels for five cents. The sub-
urban houses have been varying their
prices with the kind of pictures they
were showing — five cents for program,
and ten and fifteen for features according
to their worth. The case is well put by
Albert E. Schrag, whose theater is typical.
Mr. Schrag has been in the motion pic-
ture business for four years. He owns
the ground, the building and everything
tonnected with his theater, the Ideal, a
suburban house located at East 25th and
Walnut streets. Mr. Schrag, with so
many advantages over the ordinary ex-
hibitor who has rent to meet in addition
to his other expenses, says that he can
not meet his living expenses and film
rental and charge but five cents admis-
sion, and at the same time book the kind
of pictures that he feels will satisfy his
patrons. His competitor charges only a
nickel most of the time, and Mr. Schrag
is one of the biggest boosters for the
new rule.
The exchanges are standing behind the
exhibitors in their fight for higher ad<
mission prices, feeling that the new rule
has everything in its favor. — that they can
give the exhibitor better pictures — pic-
tures that the patrons will feel are worth
going to see. With the exception of a few
every four or five reel program produced
today is worth ten cents.
Few Changes Over the State This Week.
Newton, la. — H. P. Lemon, owner of the
Lyric in Newton, is having plans drawn
up for a new theater in the spring.
Grinnell, la. — C. E. Budd, of Grinnell, is
another manager planning a new theater
for the better spring business. Budd is
planning tearing down the Electric the-
ater and building a more modern and
larger house on the same site.
Predreka, la. — Charles Costello has pur-
chased the moving picture show in
Predereka from the Upham Brothers.
Cedar Rapids, la. — Wm. Griffin, who
formerly operated the Lyric in Columbus
Junction, has purchased the Ideal theater
in Cedar Rapids, where he will show the
General program.
Mount Pleasant, la. — C. Stith, who
operated the Auditorium in Mount Pleas-
ant four years ago, has again secured a
lease on that theater. He will open on
the 22d of April. Mr. Stith was in Des
Moines arranging with the Mid West
corporation for Triangle service.
Iowa City, la. — T. A. Brown, of the -
Strand theater, is probably the most con-
sistent booster for Triangle in the state,
having- been running the Triangle pic-
tures for eighteen months. Two weeks ago
he ran "His Picture in the Paper," with
Douglas Fairbanks, for the sixth return
date, and reports that Sunday as one of
the best in the "history of his house. It
was the Sunday after his big fire on
Saturday. The fire had not proved as
damaging as it was first believed, and
although fearfully water-soaked after a
big morning's work he opened the Strand
at two o'clock in the afternoon.
Waterloo, la. — W. L. Myers, of the
Palace theater, was ill with the grippe
the past week, and during his confinement
to his home, his daughter, Grace, operated
the Palace. Miss Grace is a businesslike
young woman of eighteen years, and is re-
ported as "one fine manageress."
Carlisle, la. — Manager Keeney, of the
Carlisle theater in Carlisle, is contem-
plating the addition of a big balcony to
his theater that will increase his seat-
ing- capacity 300 seats.
Cherokee, la. — F. W. Groen bought the
Happy Hour theater of A. G. Ferris, in
Cherokee.
Independence, la. — The big Interna-
tional Serial, "Patria," was firmly
launched in Independence last week when
the Isis gave a potato Matinee for the
kiddies. The admission was one potato,
with a substantial prize for the largest.
The manager had three bushels of the ex-
pensive tubers when the matinee was
over. When the potatoes are but $3.60
a bushel, the matinee was not to be
sneezed at.
Lake City, la. — R. L. Johnson has pur-
chased the Isis theater in Lake City from
Geo. Williams.
Green, la. — L. E. Gates has purchased
the Crystal theater from S. P. Lyman.
Julius Singer Drops In.
Des Moines, la. — Julius Singer, former
manager of an Independent film exchange
in this city and at present the New York
representative of the L-Ko comedies, was
in Des Moines. Des Moines is the last
lap of a big trip that Singer has been
making, which included St. Louis, Kansas
City, Des Moines, Chicago and the big
Eastern cities. Singer is most popular in
this territory, and his many friends were
more than glad to see him.
Will Open Standard Film Exchange.
Des Moines, la. — M. E. (Marty) Wil-
liams, of Kansas City, was given a
luncheon at the Commercial Club, Satur-
day the 3d of March, by Dan Ledermah,
manager of the local Laemmle exchange.
All the managers of the local exchanges
were guests, and the purpose was to get
acquainted with Mr. Williams, who is here
to open an exchange for the Standard film
company for the releasing of the Art
Dramas. Mr. Williams has not yet rented
an office here, but is expecting to locate
one early in the next week. Williams was
with the Universal people in Kansas City
prior to his affiliation with the Standard.
Long Runs at Garden Theater Profit-
able.
Des Moines, la. — The Garden theater is
rapidly becoming a shining example of
the advantages of the long run. A. H.
Blank, the manager, is a firm believer in
the policy, and here are a few of the
lengthy dates to come in the next couple
of weeks or so. Last week "The Argyle
Case" ran for four days in big houses; last
week also marked a return of Clara Kim-
ball Young in "The Common Law." The lat-
ter picture enjoyed a full seven days run
here in October, and when it was brought
back for two days, packed houses were
the rule. Marguerite Clark will be shown
for five days in "The Fortunes of Fifi,"
Clara Kimball Young in "The Price She
Paid" will be shown five days, Pauline
Frederick in "Sapho" will run four days —
and no picture is shown at the Garden for
less than two days.
to Sioux City, Des Moines, Omaha, Kansas
City and St. Louis, and after a stop in
Chicago will make for Minneapolis. He
paid a visit to all the exchanges, and was
warmly received all around.
Paul LeMarquand, of the Fontanelle
feature films in Omaha", was in Des Moir.es
at the opening of "The Witching Hour"
at the Majestic theater. He reports that
"The Witching Hour" is booked away into
May.
Harry Heirstiener Buys "Ignorance"
Rights.
Des Moines, la. — Harry Heirstiener,
formerly road man out of the serial de-
partment of the local Mutual, has pur-
chased the rights for "Ignorance" in Iowa,
Nebraska, Missouri and Kansas. He is
located in an office in the Cohan building.
Fine Theater Makes Good in Village.
Maquoketa, la. — W. M. Weber, owner
of the Pastime theater, Maquoketa, Iowa,
has found it profitable to give the pat-
rons available in that town of 3,500, the
very best in theater equipment and ple-
tures. His theater seats 530, and is per-
haps one of the best equipped in the
state in any city of that size. There is
steam heat, even in the lobby. He runa
a five-piece orchestra most of the time;
at other times a harp, violin and piano.
He charges five and ten cents, but raises
to 25 cents on big features. Among all
his means of maintaining and building
patronage, his best, he believes, is the
mailing- list. This list has been made
from the names of people who visit the
show, and from telephone books and other
sources. The names of casual patrons,
howeve' seem to yield the best returns.
A regular piece of mail to these Is the
weekly program, printed usually on the
backs of pictures of stars.
Local Exchange Jottings — Visitors.
Abe Kahn, traveling salesman out of the
Kansas City Triangle distributing office
fftr the McClure's "Seven Deadly Sins," 1b
making Des Moines his headquarters, and
covering Eastern Iowa with the "Dead-
lies" and the Keystone comedies.
T. A. Brown, of the Strand theater in
Iowa City, was in Des Moines last week.
J. D. Williamson, one of the big amuse-
ment men of Australia, who owns a big
chain of Motion Picture houses in Aus-
tralia, paid a personal visit to A. H. Blank
on his way across the continent last week.
Frank Woskie, of the Favorite feature
film in Minneapolis, was in Des Moines
last week on the road home to Minne-
apolis. He has just concluded a success-
ful tour of Iowa, placing his picture, "The
Libertine," which was shown In Des
Moines some weeks ago.
Sam Greenbaum, partner of A. H. Blank
in the ownership of the Casino and
Garden theaters in Davenport, was in Des
Moines two days last week. Greenbaum
is one of the most successful exhibitors in
the Eastern part of Iowa.
Work on the Royal theater is progress-
ing rapidly. The -whole corner has been
leveled to the ground, and the construc-
tion work will commence in the very near
future.
All the members of Des Moines' F. I. L.
M. Club went to Omaha over Sunday the
4th of March, to visit -with the Omaha ex-
hibitors and to — well, Omaha is not the
desert that Des Moines happens to be.
Messrs Fife and Yerkes, of the Idle
Hour in Tama, and P. C. Smith, formerly
of the Amuzu theater in Fonda, and W.
E. Roby, of the Strand theater in Truro,
were Pathe visitors last week.
J. Miloslowskie, owner of the Palace
and Family theaters in Des Moines, with
his family left last week for Hot Springs.
Mortenson Makes a Lot of Calls.
Des Moines, la. — T. E. Mortenson, busi-
ness manager of "Amusements," the live
little trade journal edited in Minneapolis,
was in Des Moines Wednesday of last
week on his way back home. He had been
Rose Tapley Visits Des Moines.
Des Moines, la. — Rose Tapley, of the
Vitagraph, paid her visit to Des Moines
on Wednesday the 21st of February, bue
arrived in Des Moines at six o'clock,
Wednesday morning, and appeared at the
Palace theater two times in the afternoon
March 24, 1917
and once in evening, speaking about a
half an hour on the responsibility of the
public for the making of the pictures.
The Palace gave "Oesper of the Moun-
tains." the Vitagraph production starring
Lillian Walker and in which Miss Tapley
has a big role, on Tuesday and Wednes-
day. Miss Tapley left for Cedar Rapids at
ten the following morning.
THE MOVING PICTURE WORLD
1975
San Francisco Briefs.
Irving Lesser, manager of the Los An-
geles branch of the All Stcr, was here
for a short stay just before the departure
of Sol. L. Lesser for New York.
Lioyd B. Willis, who has been in Aus-
tralia for the past five months in the in-
terests of Fox, arrived here a few days
ago and left shortly afterward for New
York.
Robert McNeil has taken over the Bell
theater in the Mis ion district.
J. H. Knowles. of the New York
Amusement Co was here recently from
Sonora, Cal., arranging bookings for his
house In that city and for theaters at
Jamestown and Tuolumne.
C. Mel. Simmonds, manager of the San
Francisco office of Artcraft, is making a
trip through the southern part of i j
state by auto.
Northern California Notes.
Vallejo, Cal. — P. J. Hanlon has re-
turned from an extended eastern trip and
is aprain devoting his attention to the
Strand.
Oakland, Cal. — Phil Doll, formerly of
San Francisco, is to open the Central
theater.
San Mateo, Cal. — H. S. Levin, of the
Peninsula theater, has taken over the
Regent theater and will close his former
house, except on Saturday and Sunday.
Marigold, Cal. — A new theater is to be
opened by Thomas Hayes.
Merced, Cal. — A theater to cost $25,000
is being planned by C. H. Douglass and
associates.
Napa, Cal. — Construction work will be
commenced at once on the Imperial thea-
ter to be erected for John and Samuel
Garibaldi. The house will have a seating
capacity of about 800 and a $10,000 organ
will be installed.
Oakland, Cal. — Jasperson & Dippo have
had plans prepared for a one-story mov-
ing picture theater to be erected on San
Pablo avenue, near 27th street, at an esti-
mated cost of $12,000.
Newcastle. Cal.— The Castle theater has
been reopened as a 15-cent house.
Stockton. Cal.— The Lyric theater is
being remodeled by L. A. Irvine.
Operator Becomes Traveling Repre-
sentative.
San Francisco, Cal. — W. L. Loudy, for-
merly a well known local operator, is
now a traveling sales representative of
the Enterprise Optical Manufacturing
company and will travel out of the west-
ern office conducted by Edward H. Kemp.
He recently spent some time at the fac-
tory and is now on the road. Among the
late sales of Motiographs made by Mr.
Kemp is one for the First Christian
Church at Hanford, Cal.
Exchange Manager Turns Benedict.
San Francisco, Cal. — It has long been
a matter of comment in the local film
exchange field that with but one excep-
tion every exchange manager here was
married. The exception, Ralph Burns
Quive, manager of the Greater Vitagraph,
long spurned the idea of joining the pha-
\ lanx of married men rnd promised to be
a rock In the road of the plan for a solid
body of married film men, but while he
resisted the pleas of his film associates
his heart was being softened bv another
influence and on Feb. 27 he slipped away
to Redwood City, where he was quietly
married to Miss Selma Hill, a charming
and talented young lady of this city.
Turns From Vaudeville to Films
San Francisco's Empress Theater Will Be Changed from Vaudeville to Pictures by
Manager Sid Grauman — House Is Ideally Situated for Film Shows — Local Cap-
ital Building Theater in Los Angeles.
By T. A. Church, 1507 North Street, Berkeley, Cal.
SAN FRANCISCO, CAL— The Empress
theater, of which Sid Grauman is
manager, is to be transformed shortly
from a vaudeville house into one of the
finest moving picture theaters in Cali-
fornia. This house has a seating capacity
of almost two thousand and is located in
the very heart of the amusement district,
there being several large houses within a
block. A large Wurlltzer Hope-Jones
pipe organ is being installed at a cost of
more than $25,000 and tne entire house
is being renovated and redecorated. The
decorations are to be in blue and gold,
the California colors, with carpets to
match. Three hundred lounging loge
chairs are to be installed and many pro-
visions will be made for the comfort of
patrons. Vaudeville performances will
be brought to an end on March 19 and
the house will be dark until March 25 to
enable workmen to make the desired
changes.
It is expected that the Empress theater
will make an Ideal moving picture thea-
ter as it has a large capacity, a balcony
without posts and needs no remcdelinsj.
In speaking of the reason for making the
chanpre from vaudeville to moving pic-
tures Manager Grauman states that the
central location of the house had much
to do with this decision. At present but
three performances are given daily, and
while a very larpre business Is being done,
the best ever enjoyed by the house, it is
believed that by putting in pictures and
presenting them in the proper maner con-
tinuously from eleven o'clock to eleven,
even better results will be secured.
In addition to superintending the
changes at the local house and arranging
for film service Mr. Grauman is devoting
much of his aitention to the splendid
moving picture theater being erected at
Third and Broadway, Los Angeles, a San
Francisco enterprise. Mr. Grauman's
partners in it are his father, D. J. Grau-
man, Irving Ackerman and Samuel Har-
ris, all of this city. The Los Ansreles
house will be operated in conjunction
with the Empress theater here and will
not only make possible the securing of
many fine photoplay attractions, but will
make feasible the purchase of state-
richts to productions.
The house in the southern city will rep-
resent an investment of about $700,000.
Mr. Grauman states that it will have a
cathpdral effect. It will be lighted by
searchlights from other buildings and by
an indirect system, such as was used at
the San Francisco Exposition.
On the interioi will be mural paintings
lighted by secret searchlights and an
elaborate lobby and foyer. The loung-
ing-, nursery, smoking and reception
rooms will be fitted up to vie with rooms
of this kind in the finest hotels. On the
roof will be an enclosed glass moving
picture studio, one of the few downtown
studios of that cuy, and patrons of the
theater 'will be invited to witness the
making of pictures. The theater will
have a seating capacity of about 3,000
and will be ready for occupancy during
the present year.
Music will be furnished by a $50,000
pipe organ and by an orchestra of twen-
ty-four pieces. Mr. Grauman plans to use
the big stages at both houses for putting
on elaborate prologues to the pictures and
promises features along this line differ-
ent from any ever seen on the Pacific
Coast
Consider Film Shipments by Mail.
San Francisco, Cal. — The Film Ex-
change Board of Trade has been taking
up the proposition of delivering films by
parcel post ri-ith Carles Fay, the local
postmaster, and if certain changes can
be made in the present regulations mem-
bers of this organization have signified
their intention of sending shipments bj
mail. The chief drawback at the present
time to making shipment of films by par-
cel post Is the weight limit, which is con-
sidered too low, and the uncertainty of
indemnity through loss of film or delay
in delivery. Postmaster Fay has promised
to ask the authorities in Washington to
raise the weight limit to 100 pounds in
the first zone and to 50 pounds or more
in the second and third zones, through-
out which deliveries are made from San
Francisco, and to ask for larger indemni-
ties for loss.
Raising Fund to Fight Censorship.
San Francisco, Cal. — Th«. Film Ex-
change Board of San Francisco is raising
a fund to fight censorship and other
measures detrimental to the moving pic-
ture business introduced into the Legis-
lature at Sacramento. Contributions of
one hundred dollars each have been made
by the Fox, Greater Vitagraph, Mutual,
Progressive, All Star, Metro and the Cali-
fornia Film Exchange. Walter Preddey,
the supply man, has also made a sub-
stantial contribution. The work of the
local Board of Trade is of great benefit
to the industry and merits the moral and
financial support of all interested in the
moving picture business. Representatives
will be sent to Sacramento as soon as any
of the obnoxious measures are brought
up for discussion.
Magner Buys Bier Feature and Film
Stock.
San Francisco, Cal. — Nat A. Magner,
Pacific building, has bought the Cali-
fornia, Arizona, Nevada and Hawaiian
rights to the Selig production "Beware
of Strangers," concerning which so many
favorable reports have been heard. He
has also purchased the stock of films of
Charles Klopot, who has been conducting
an exchange on Golden Gate avenue, and
is completing arrangements for taking
over the local stock of the United Film
Service on Taylor street. Marked success
is being met with in booking "The Dumb
Girl of Portici." featuring Anna Pavlowa,
and a road trip has been arranged with
bookings completed for one hundred and
fifty days.
Herman Wobber to Handle "Jojui the
Woman."
San Francisco, Cal. — Herman Wobber,
with offices in the Pacific building, has
secured the exhibition rights to "Joan the
Woman" in California, Oregon, Washing-
ton, Arizona, Nevada, New Mexico, Alaska
and the Hawaiian Islands. A publicity
campaign is now being started, but def-
inite bookings have not been made.
Local Man Winner in Contest.
San Francisco, Cal. — C. M. Hill, with
the Progressive Motion Picture Company,
which handles the Paramount releases in
this territory, is the winner in the ninety-
day sales contest recently held through-
out the country by the Paramount for the
greatest number of new contracts signed.
He also won third prize in the contest
for increase in business measured by
money. These records are especially
noteworthy when it is considered that he
was in competition with exchange men
in all parts of the United States. He has
been with the Progressive exchange since
last October and has been identified with
the motion picture business since 1914.
1976
THE MOVING PICTURE WORLD
March 24, 1917
Vaudeville to the Rescue
Willamette Valley, Oregon, Hitherto Famous for Poor Amusement Business, Comes
to the Front — Introduction of Vaudeville Said to Be in Part the Reason — Promi-
nent Valley Exhibitor Interviewed — Lack of Diversity.
By Abraham Nelson, G01 Journal Bldg., Portland, Ore.
PORTLAND, ORE. — Up until a short
time ago travelling film men who in-
tended making a trip south from Port-
land through the Willamette valley used
to say they were bound for "Death Val-
ley."
Today, as far as Oregon is concerned,
"Death Valley" exist? no more because
the business in the Willamette valley has
come back. C. A. Myers, who conducts
the Globe and Rolfe theaters at Albany,
in the heart of the territory, says the
lean days are past and that the exhibitors
in the neighboring towns are also enjoy-
ing prosperity.
While the good prices for farm prod-
ucts have undoubtedly put much new
money into the valley, it is the opinion
of Mr. Myers that the new addition of
vaudeville to photoplay programs, not
only in Albany but in all the other towns
in the territory, is putting the valley
show business back on its feet. Strange
as it may seem, dyed-in-the-wool film
men admit that it is the addition of
vaudeville that is holding up the business
in many of the smaller towns. They say
there is not sufficient diversity in the
present average so-called feature to put
it over without the addition of vaudeville.
Wog Reports Success.
O. Wog, travelling representative for
De Luxe, returned to Portland after a
tour of Oregon, Washington, Idaho and
Montana and also reports that the "Death
Valley" south of Portland is a thing of
the past. He showed a pocket full of
contracts gathered in the territory to
verify his statement.
Vaudeville and Photoplays in Portland.
Concerning the question of vaudeville
and pictures, the recent experiences of
the Peoples Amusement Company with
variety acts in their Portland theaters is
interesting. At the Crystal theater, a
suburban house, they found that more
business was had by omitting vaudeville
entirely. At the Peoples theater, showing
the best class of pictures and catering to
the highest class of patrons, the manage-
ment says that vaudeville acts are en-
tirely out of the question. At the Star,
also owned by the company, musical acts
are big drawing cards. The Star is an
in-between house.
A moving picture theater manager ad-
mitted that the tendency of the Portland
people is back to vaudeville, citing the
success of the Strand and Hippodrome
theaters as illustrations. These houses
show vaudeville and pictures combined,
in one instance at less prices than usually
charged for a picture program alone.
Lack of diversity in either form of
amusement, particularly in the present
type of so-called features, is undoubtedly
the reason. The theater manager pointed
out, however, that in combination thea-
ters the photoplays were the support of
the vaudeville as well as vice versa.
W. W. Kofeldt Promoted to Pathe
Manager.
Portland, Ore. — B. J. Sperry, manager
for Portland Pathe since Walter Wessling
was promoted to Cincinnati, also re-
signed his position, the vacancy being
filled by W. W. Kofeldt, who was former-
ly installed by P. C. Quimby, of Seattle.
Mr. Kofeldt was formerly cashier, coming
from San Francisco when Portland Pathe
■was made a full fledged exchange. He is
very popular with the exhibitors in the
territory.
W. S. Morris is filling the position of
cashier made vacant by the promotion of
Mr. Kofeldt. Mr. Morris came from
Chicago where he was assistant cashier
for Pathe. His home is in New York City.
Former Manager Sperry is keeping his
future plans secret, awaiting advices
from the Bast.
G. A. Reed, Manager of Mutual, Resigns
Portland, Ore. — Two important changes
in exchange managers happened during
the week beginning Feb. 24. G. A. Reed,
manager for Mutual, resigned, leaving
for Seattle, where it is rumored he will
engage in other film pursuits. T. C. Mal-
colm, supervisor of exchanges for Mutual,
and former manager of the General Film
Company here, paid a short visit, arrang-
ing the affairs of the Mutual office. He
left later for San Francisco.
Oregon Theater Changes.
McMinnville, Ore. — C. L. Dagg has sold
the Star theater to a Mr. Morris, a local
man. Mr. Dagg will return to Payette,
Idaho, where he formerly operated the
Emma theater.
The opera house in McMinnville has
also been opened to pictures.
Portland, Ore. — Bennett & Thiele will
open the Laurel theater Mar. 4.
Grants Pass, Ore. — J. B. Caldwell,
formerly of Nez Perce, Ida., has purchased
the Bijou theater.
La Grande, Ore., Lawsuit Settled.
La Grande, Ore. — Meyers and Leiter
have withdrawn their lawsuit against S.
A. Gardiner for breach of contract not to
engage in the theater business under cer-
tain circumstances. The withdrawal of
the action followed the transfer of the
Colonial theater, concerned in the litiga-
tion, to the plaintiffs. Meyers and Leiter
operate the Arcade theater, the building
of which is also owned by Mr. Gardiner,
and the firm will conduct both theaters.
Heard on Film Row.
Portland, Ore. — Lewis Moomaw, camera-
man and producer, is back in Portland
after a successful year in the Paramount
service with the Burton Holmes pictures.
At Condon, Ore., an epidemic of scarlet
fever has closed the shows and schools
and at Roseburg, Ore., an epidemic of
measles is cutting into the business.
H. H. Brownell, Universal traveller, has
gone to Seattle territory to exploit "The
Eagles Wings."
Indications are that "The Daughter of
the Gods" will be delayed one month in
reaching Oregon, having been booked for
additional dates in California.
"The Birth of a Nation" is now playing
the small towns in Montana to big money.
F. S. Fountain, Progressive Motion Pic-
ture Company, was a recent visitor in
Portland, making preliminary arrange-
ments for showing "Joan the Woman."
W. W. Armstrong, representing "The
Seven Deadly Sins," was exploiting the
pictures in the territory.
SPOKANE TO HAVE EXCHANGE.
C. E. Stilwell Will Establish a Distribut-
ing Business for Unicorn and State
Rights Pictures.
By S. Clark Patchin, E. 1811 11th Ave.,
Spokane, Wash.
SPOKANE, WASH. — For the purpose of
distributing film service not already
handled in the Northwest and engaging
in the purchase and rental of state rights
photoplays, C. E. Stilwell of the Stilwell
theaters company will establish an ex-
change in Spokane.
One of the new services which will be
handled exclusively by the exchange is
the "Unicorn," a company which is mak-
ing reissues of former Biograph pictures
and other early productions. The pic-
tures will be placed in theaters through-
out the Northwest, including the large
Coast cities, and all films in the service
will be handled through the Spokane ex-
change.
"I expect Gus Hager from the east al-
most any day and after 1 have talked with
him will be able to announce details of
the new enterprise," said Mr. Stilwell.
"He has been engaging some of the new
service and completing other negotiations
for me.
"The local exchange will be of consid-
erable importance to the film industry in
this part of the country. I will employ
a corps of salesmen to take our service
all over the Northwest and to exploit the
state rights features which I handle."
National Air in Spokane Theaters.
Spokane, Wash. — In accordance with a
resolution adopted by the Spokane Ad.
Club, moving picture and other theaters
of the city have decided to have the "Star
Spangled Banner" played at the opening
and closing of each program. This is as
a matter of patriotism and those to whom
it was mentioned a^cer its adoption im-
mediately pledged themselves to carry out
the wish.
Spokane, Wash. — Live models from The
Whitehouse, displaying bathing suits and
sport goods suits, made a big hit at tne
Clemmer theater. Every seat in the house
was taken; in fact, the theater was crowd-
ed to its capacity as there was not even
standing room. Others were lined in
front of the theater to the street waiting
admission.
FILM NOTES FROM TEXAS.
By N. E. Flanagan.
Exchange Notes and Dallas Visitors.
Dallas, Tex.- — E. C. Jensen, Southern
district manager of the World Film, has
been combining business with pleasure
by visiting nearby towns. He has a
friendly interest in a big motor car and
this has been used as means of trans-
poration. Good contracts have resulted
from these trips and it is plainly evident
that Mr. Jensen was accorded a hearty
welcome by the exhibitors.
H. D. Price, manager of the Elk thea-
ter at Marshall, and later on the road for
K-E-S-E, has gone to New Orleans, trav-
eling out of there with the Vitagraph.
J. L. Olive of the Sugg theater, Chicki-
saw, Okla., was in Dallas, Thursday.
J. G. Garret of the Mission theater at
Santa Anna was in Dallas.
H. D. Naugle, Western division mana-
ger of the Vitagraph Co., with headquar-
ters in Los Angeles, was to be in Dallas
this week.
The Vitagraph exchange, Dallas, have
handsomely remodeled quarters. There is
new shelving, changed partitions, and an
enlarged projection room.
"The Girl Phillipa," Vitagraph, will be
shown at the Washington theater, Dallas,
Mar. 4, and at the Queen theater, Hous-
ton, Feb. 28.
New Georgetown Theater.
Georgetown, Tex. — The Lyric Theater
company, 'with Charles B. Atkinson as
head, is erecting a new theater at George-
town. It will be open in about ten days.
The World feature, "The Dancer's
Peril," with Alice Brady and Alexis Kos-
loff, will be released at the Washington,
Dallas, March 12.
Nashville, Tenn. — Mr. Brandon of Art-
craft was in the city a few days ago dick-
ering with Manager Wassman of tne
Knickerbocker for the new Douglas Fair-
banks picture soon to be released in a
new series by his company.
March 24/ 1917
THE MOVING PICTURE WORLD
1977
NOTES FROM THE MIDDLE WEST
Frank H. Madison, u"8 S. Wabash Ave.,
Chicago.
Penny Admission for Children.
Omaha, Neb. — The penny moving picture
show is one of the ideas of W. W. Cole,
new manager of the Rohlff theater at 2559
Leavenworth street. This remarkable
price is only to children under ten years
of age, and applies only at matinees 3
to 6 p. m., for two weeks. Manager Cole
announces that he will make the house
a women's and children's theater, and
that he has still other stunts up his
sleeve. For regular shows the price will
remain 10 cents for adults and 5 cents for
children. Cole has been connected with
Krug Park and Krug theater.
Two New Nebraska Houses.
Alliance, Neb. — A new fireproof theater
50x140 feet is being constructed here for
the use of Harry DuBuque, who now op-
erates the Imperial theater.
Davenport, Neb. — Plans have been
drawn for the construction of a new opera
house.
New Wisconsin Theater Company.
Madison, Wis. — The secretary of state
has issued articles of incorporation to
the following: The Super Attraction Film
company, Milwaukee; capital, $5,000; in-
corporators: B. K. Fisher, Walter A. Bair
and Vincent Le Lorenze.
Wisconsin Theaters Change Hands.
Hartford, Wis. — Nic Mertes has sold the
Crystal theater building- to James Day.
Kaukauna, Wis. — William Van Dyke,
who formerly owned the Vaudette the-
ater, has re-purchased it from Frank H.
Ellsworth, of Green Bay, and will again
operate the house.
Tomah, Wis. — Chris Maxwell and son
have sold the Unique theater to Frank
Smith and Mark Johnson.
River Falls, Wis. — The River Falls au-
ditorium association has purchased a mov-
ing picture machine, and from time to
time will book feature productions. The
association does not intend to compete
with the Princess theater.
SEATTLE EXCHANGE NOTES.
Seattle, Wash. — M. H. Hoffman, general
manager of exchanges for Universal, with
Mrs. Hoffman, was a visitor in Seattle.
Harry J. Cohen, special representative
for Metro, spent a Sunday in Seattle. Mr.
Cohen is touring the West in the interests
of Metro's new serial, "The Great Secret."
Sol L. Lesser, owner of the All-Star
feature company and the Golden Gate film
exchange of San Francisco and Los An-
geles, spent a day in Seattle visiting with
his old friend, Mike Rosenberg, of the
De Luxe feature film company.
Exhibitor Thinks Posters Could Be Bettered
In His Lobby Display Are Pictures Cut from Illustrated Newspapers to Draw At-
tention— Wants More Effective Paper.
By S. J. Anderson, East Seattle, Wash.
SEATTLE, WASH. — Passing the Impe-
rial theater the other day, one of a
group of small motion picture houses
down near the wholesale district on First
avenue, the World correspondent saw a
crowd of men gathered about the large
frame in front of the lobby. The attrac-
tion, I discovered upon peering over their
shoulders, was a number of cartoons on
the subject of the national crisis with
Germany and several war pictures cut
from the Illustrated London News. These
practically covered the center of the large
board, but all around them and scattered
here and there among them were photo-
graphs of scenes from the plays com-
prising the program at the Imperial.
The walls on both sides of this board
and the entire front above it were pasted
with one, three and six-sheet posters of
the drama and the comedy. Working
men passing by during the lunch hour
were first attracted by the cartoons and
war illustrations, but eventually they
looked at the photographs and then the
posters, and many of them found them
interesting enough to risk ten cents on a
further investigation.
"Those pictures serve very well their
purpose of getting people to stop and
look during a time like this when every-
body is more or less excited about the na-
tional situation," said Joseph Danz, the
Imperial's manager. "It is oneof my pet
theories that the exhibitor should take
advantage of the public interest in spe-
cial events. Running a picture show
which caters to a transient trade such
as this does, is in many respects like run-
ning a department store. The store man-
ager must see to it that there is some-
thing in his window to attract the at-
tention of the passer-by.
Value of Good Lobby Advertis'ng.
"The lobby-front is the show man's only
window, and his first problem is to get
the possible patron to stop and look at
it. That done, more than half the battle's
won, if his pictures are the kind that
appeal to his class of patronage and he
has good paper. Good paper is more im-
portant to the small exhibitor who does
no outside advertising than the manufac-
turers seem to realize, judging from their
carelessness in making it. The exhibitor
relies on this alone to inform his patrons
what kind of a show he is offering. If
the paper does not attract attention the
passer-by does not even stop, unless there
are some special inducements such as
these news cartoons and pictures. Once
he has stopped, if the paper suggests lota
of action, he goes in eventually.
"I don't mean that the poster ought
to be of the 'blood and thunder' kind; but
they ought to be taken from the most grip-
ping scenes in the play, those that have
the most action. It is only for the small
houses which do not generally advertise
that the manufacturers make paper. Then
why not make the kind we need? If the
picture is worth spending thousands of
dollars and infinite pains to perfect, then
surely to have paper that does It justice
is worth spending a few dollars and a
little pains.
"Westerns are the pictures that go best
down here, and I find good ones increas-
ingly hard to get. I always 'mop up'
with the Hart features.
"Yes, I use the best service — Triangle,
World, Pathe and states rights, not first
run, of course.
"I find, too, that the shorter features
are coming back into favor among my
patrons, and these are also hard to get.
It seems to me that the small theater
deserves more consideration from the
manufacturer, especially since eighty per
cent, of the theaters in the country are
of this class."
Mr. Danz runs another house, the Isis,
just across the street from the Imperial.
He has just raised the admission price
to the latter to ten cents, and is trying
to get the other managers in the im-
mediate vicinity to do likewise.
Flag and Anthem to Be Used Only with
Greatest Respect in Seattle Theaters.
Seattle, Wash. — Two bills were passed
by the city council of Seattle this week,
at least one of which has some bearing
on motion picture theaters. One of them
prohibits the use of the American flag
by performers for the purpose of draw-
ing applause. The other prohibits the
playing of the "Star-Spangled Banner"
in medley. This last means that musi-
cians in motion picture theaters, as well
as those in any other public place, may
not play the national air except as a
separate and complete musical number.
Washington State Censor Bill Killed.
Seattle, Wash. — The Davis bill, intro-
duced into the Washington state legisla-
ture several weeks ago, which provided
for a state censorship board, was killed
in committee, owing to the efforts of the
exchange men of Seattle. F. S. Fountain,
Northwest manager for Progressive, went
to Olympia several times in the interests
of the film men, and it is due to the ar-
guments he put up against the bill that
it never got farther than the committee.
Motiograph Representative on Long
Swing Through West.
Seattle, Wash. — W. D. Loudy, special
salesman, arrived in Seattle with a large
shipment of Motiograph machines. He is
making his headquarters with Waring &
Finck, who have bought several machines
from him. Mr. Loudy will remain in Se-
attle about thirty days, after which he
will leave for San Francisco, Los Angeles
and points in the Southwest. He is now
on a tour, which includes all the states
west of the Mississippi. It takes Mr.
Loudy just eleven months from the time
he leaves Chicago to cover his territory.
He has already been over the greater part
of the Northwest and reports the outlook
for the film business better than it has
been for several years.
L. J. Schlaifer Buys Rights for "Idle
Wives."
Seattle, Wash. — L. J. Schlaifer an-
nounces that he has bought the states
rights for "Idle Wives" for the four
states of Washington, Oregon, Idaho and
Montana. It has been booked at the Col-
iseum in Seattle for March 4.
Exhibitors Who Recently Visited
Seattle.
Seattle, Wash. — Out-of-town exhibitors
who were visitors on film row this week
were: T. L. Tally, of Tally's Broadway
theater, Los Angeles; Ed. James, Broad-
way theater, Portland; R. K. Dunham,
Rex theater, Mt. Vernon; H. C. Stevens,
American and Casino theaters, Portland;
W. E. Wright, Fort Lapwai, Idaho.
Bellingham Theaters Raise Prices.
Bellingham, Wash. — Owing to the high
cost of exhibiting, all the theaters in this
city have raised admission prices. Those
formerly charging 15 cents now charge
25 cents; while the 5-cent houses have
gone up to ten.
A. W. Eden, manager of the local Fox
office, has just returned from a trip to
Butte, where he called a convention of
the exhibitors of the surrounding terri-
tory, to talk over Fox news and plans
with them.
F. S. Fountain, Northwest manager of
Progressive, is spending this week in
Portland looking after new Paramount
bookings.
1978
THE MOVING PICTURE WORLD
March 24, 1917
Calendar of Daily Program Releases
Releases for Weeks Ending March 24 and March 31
(For Extended Table of Current Releases See Pages 1996, 1998, 2000, 2002.)
Universal Film Mfg. Company
Mutual Film Corporation
SUNDAY, MARCH 18, 1017.
POWERS — The Mystery of the Noiseless Soup
(Comedy) and "Palaces of the Forbidden City"
(Dorsey Edu.)
BTG U — The Hidden Danger (Two Parts — Drama)..
UNIVERSAL SPECIAL FEATURE— The Purple
Mask (Episode No. 12), The Vault of Mystery
(Two Parts — Drama)
UNIVERSAL SPECIAL FEATURE — The "Voice on
the Wire (Episode No. 1) The Oriental Death
Punch (Two Parts — Drama)
MONDAY, MARCH 19, 1917.
RED FEATHER — The Scarlet Crystal (Fiv^ Parts —
Drama)
NESTOR — When the Cat's Away (Comedy)
TUESDAY, MARCH 20, 1917.
GOLD SEAL — The Raid (Three Parts — Drama)
VICTOR — Black Magic (Comedy) and Land Marks of
France (Edu)
WEDNESDAY, MARCH 21, 1917.
L-KO — Defective Detectives (Two Parts — Comedy)
UNIVERSAL — Animated Weekly No. 64 (Topical)..
LAEMMLE — Old Faithful (Drama)
THURSDAY, MARCH 22, 1917.
VICTOR — The Hash House Mystery (Two Parts —
Comedy)
POWERS — The Strangest Army in the World (War
Special)
FRIDAY, MARCH 23, 1917.
IMP — The Perils of the Secret Service (.Episode
No. 3) "The Dreaded Tube" (Two Parts — Drama)
UNIVERSAL SCREEN MAGAZINE— Issue Wo. 11
(Educational)
NESTOR — In Again, Out Again (Comedy)
SATURDAY, MARCH 24, 1917.
BTSON — Goin' Straight (Two Parts — Drama)
JOKER — Whose Eaby? (Comedy)
REX — The Boyhood He Forgot (Drama)
SUNDAY. MARCH 25. 1917.
REX — The Grudge (Two parts — Drama
POWERS — The Love Affair of Ima Knutt (Cartoon
Comedy) and "Artistic China and Japan" (Dor-
sey Edu)
BIG U — The Rebel's Net (Drama)
UNIVERSAL SPECIAL FEATURE — The Purple
Mask (Special No. 13), The Leap (Two Parts —
Drama)
UNIVERSAL SPECIAL FEATURE — The Voice on
the Wire (Epsode No 13) The Mysterious Man
in Black (Two parts — Drama)
MONDAY, MARCH 26, 1917.
RED FEATHER — The Fighting Gringo (Five parts —
Drama)
NESTOR— Shot in the West (Comedy)
TUESDAY, MARCH 27, 1917.
GOLD SEAL— A STARTLING CLIMAX (Three Parts
— Drama)
VICTOR — Never Too Old to Woo (Comedy)
WEDNESDAY, MARCH 28, 1917.
LAEMMLE — Is Money All? (Drama)
L-KO — Dippy Dan's Doings (Two Parts — Comedy)...
UNIVERSAL — Animated Weekly No. 65 (Topical) . . .
THURSDAY, MARCH 29, 1917.
IMP — David's Idol Dream (Two Parts — Drama)
POWERS — The Grand Canyon of Arizona (Scenic
Edu.)
LAEMMLE — The Mask of Love (Drama)
FRIDAY, MARCH 30, 1917.
IMP — The Perils of the Secret Service (Episode No.
4) The Crimson Blade (Two parts — Drama) ....
UNIVERSAL SCREEN MAGAZINE — Issue No. 12
(Educational)
VICTOR — Prodigal Papa (Comedy)
SATURDAY, MARCH 31, 1917.
BISON — Steel Hearts (Two parts — Drama)
JOKER — What the ? (Comedy)
MONDAY. MARCH 19. 1917.
MONOGRAM — The Adventures of Shorty (No. 10,
02254 "Shorty Bags the Bullion Thieves") (Two Parts
02255 — Drama) 05378-7*
MUTUAL CHAPLIN — The Cure (Two parts — Com.)
02256
TUESDAY, MARCH 20, 1917.
GAUMONT — Tours Around the World, No. 20 <Sub-
jects on Reel: Montenegro, Island of Guernsey,
Cintra, Portugal) (Travel) 05380
02258 WEDNESDAY, MARCH 21, 1917.
®2259 MUTUAL— Mutual Weekly No. 116 (Topical) 05381
AMERICAN — Cupid and a Button (Comedy) 05382
02260 NIAGARA FILM STUDIOS— The Perils of Our Girl
02261 Reporters (No. 13, "The Schemers") (Two parts
— Drama)
02262 THURSDAY, MARCH 22, 1917.
02264 CUB— Minding Baby 05383
GAUMONT— Reel Life No. 47 (Subjects on Reel: Mak-
ing Food Cheaper; A Home-Made Motor Sled; Ar-
tificial Exercises; A Winter Pageant; Pineap-
02266 pies Under Glass; A Snail Race Under Water
02266 (Mutual Film Magazine) 05384
FRIDAY, MARCH 23, 1917.
MONMOUTH — Jimmy Dale, Alias the "Grey Seal"
02267 Chapter One— Two Parts— Drama) 05385-86
02268
02269 SATURDAY, MARCH 24, 1917.
VOGUE — A Studio Stampede (Two Parts — Comedy). 06687-81
02270
02271 MONDAY, MARCH 26, 1917.
02272 MONOGRAM — The Adventures of Shorty Hamilton
(No. 11, "Shorty Lands a Master Crook") (.Two
02273 parts — Drama) 05389-90
MUTUAL STAR PRODUCTION— Motherhood (Five
02274 parts — Drama)
02275 MUTUAL STAR PRODUCTION— Sunny Jane (Hork-
heimer — Five parts — Drama)
02276 TUESDAY, MARCH 27, 1917.
GAUMONT — Tours Around the World, No. 21 (Sub-
02277 jects on Reel: Funchal, Madeira; Rostov-on-the-
Don, Russia; Ajaccio, Corsica) (Travel) 053*1
02278 WEDNESDAY, MARCH 28, 1917.
02279
MUTUAL — Mutual Weekly No. 117 (Topical) 05392
AMERICAN — The Bearded Fisherman (Drama) 053*1
02280 NIAGARA FILM STUDIOS— The Perils of Our Girl
02281 Reporters (No. 14, "The Counterfeiters — Two
parts — Drama)
02282
02283 THURSDAY, MARCH 29, 1917.
02284
CUB— Be Sure You're Right (Comedy) 05394
GAUMONT — Reel Life (Subjects on Reel: Weaving
Indian Blankets; The Pulmotor; Swedish Gym-
02286 nasties; The Famous Herald Clock; Winter
02287 Sports in Florida) (Mutual Film Magazine) 0539S
FRIDAY, MARCH 30, 1D17.
02288 MONMOUTH— "Jimmy Dale, Alias The Grey Seal"
02289 Chapter 2, "The Stolen Rubies" (Two Parts —
02290 Drama) 05396-97
02291 SATURDAY, MARCH 31, 1917.
02292 VOGUE — Freed by Fido (Two parts — Comer!/) 05398-99
March 24, 1917
THE MOVING PICTURE WORLD
1979
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cisco, Cal.; 1210 4th Ave., Seattle, Wash.
THE PERKINS ELECTRIC CO., 322 Craig St. W., Mon-
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In Answering Advertisements, Please Mention the MOVING PICTURE WORLD.
1(»80
THE MOVING PICTURE WORLD
Stories of the Films
l^lfflMIMMMItltllMIM
VIM.
WANTED— A BAD MAN.— The little town
of liicksvillc is proud of their new uniformed
police force, and a wire comes that a des-
perate criminal is at large and that a reward
ol JSOO is offered for his capture, dead or
alive, great excitement prevails at the central
police station. Dud and Slim, the two new
additions to the force, are determined that
they will capture the bad man.
Their search begins, but Miss Et'jel comes
between them, and for a time they almost
forget that it is their duty to capture, dead
or alive, the terrible "Giant George." When
the "Giant" comes leisurely walking before
them with six-shooters drawn, our two brave
policemen desert their duty and flee for safety.
A riot call is sent in and the town police
force Anally locate the bad man in his room.
When they attempt to arrest him, however,
he quietly takes away their revolvers and
orders them from his room. Bud and Miss
Ethel find a huge mallet, and when the bad
man attempts to leave his room it falls from
Bud's hands and the bad man falls in his
tracks. Bud receives the reward, and peace
and quiet once more reign supreme.
KALEM.
BULLS OR BULLETS? (Ham and Bud
Comedy). — The story opens with Ham and Bud
caught between two fires. On the one hand
a band of threatening cowpunchers wave them
out of their town, and straight ahead loom up
two Mexican bullfighters. They put the champ
bullthrower and the blue ribboned matador to
flight, and then invest themselves in their
holiday regalia.
Proceeding across the desert, our valiants at
last reach the Mexican settlement, where on
the morrow there is to be held an exhibition of
bull throwing. They are entertained like con-
quering heroes, and petted by the beautiful
senorita for whose hand they shall contest as
an added attraction.
While all the nobility looks on in fiendish
glee, the great horned bull is turned loose In
the arena. After a false start or two, Ham Is
about to ram his trusty blade home, when a
voice coming from the bull pleads for mercy.
After that the bull fight degenerates into a
tango tea, with the bull doing the best tango
of the three. And then — enter the dethroned
bull fighters. Exit Ham and Bud. Ah, well,
'tis nice to serenade black eyed senoritas, but
this matador stunt — 'tis not the life for our
merry friends.
THE PHANTOM MINE (An Episode of "The
American Girl" Series — Two Parts). — The cast:
Madge King (Marin Sais) : Roger King, her
father (Prank Jonasson) ; Larry Kerwin (Ed-
ward Hearn) ; Jake Barstow (Ronald Brad-
bury). Written by Frederick R. Bechdolt. Di-
rected by James W. Home.
Jake Barstow returns to the West after a
spree in New York and Chicago. He meets
Chuck Peters and Piute Charley, two of his
old cronies, and boastingly shows them clip-
pings that relate the stories of his exploits
in the metropolitan centers. Tapping his
pocketbook significantly, Barstow says it's time
to get some more of the easy money to be had
thereabouts.
On the day following his return, Barstow
visits the San Remo ranch and endeavors to
interest Roger King, its millionaire owner, in
his Greenback mine. King instructs his youth-
ful superintendent, Larry Kerwin, to visit the
mine, and if it proves to be the bonanza that
Barstow says it is, to pay him $10,000 for a
half interest.
Barstow figures that Larry will draw the
money and carry it on his person. Shortly be-
fore the two are to meet, Larry is held up by
two masked men in his hotel room. They
get nothing ; the money is held in trust by the
local bank, and instructions have been given
not to pay it to Barstow except upon Larry's
written order.
Barstow and Larry start for the mine back
in the hills. At a point where the trail divides,
Larry takes out his knife, and, unobserved by
Barstow, slits the oats sack carried by their
pack burro. Proceeding to the secret mine,
Barstow trusses Larry up and compels him to
sign an order for the $10,000.
Meanwhile King and his daughter, Madge,
alarmed for Larry's safety, have secured a
guide in the town and follow as fast as their
horses can travel. The guide is Chuck, and
he has had orders to prevent the Kings from
reaching the mine. If necessary Piute Charley
is to resort to extreme measures in assisting
Chuck to carry out liarstow's orders.
At the fork in the trail, Madge discovers the
oats strewn along the ground in the opposite
direction from that taken by t^eir guide. Fol-
lowing up this clue they reach the entrance to
the mine, and are fired upon by Chuck and
Piute Charley. Barstow also takes a hand in
the game. After King has done for his con-
federates, Madge gets the drop on Barstow and
disarms him. Barstow then boasts that they
will never see Larry alive, because he has
lighted a fuse leading to a box of explosives
back in the mine. Madge rescues Larry not
more than ten seconds before the whole country
rocks with the force of the explosion.
THE FATE OF JUAN GARCIA (An Episode
of "The American Girl" Two Parts). — The cast:
Madge King (Marin Sais) ; Roger King (Frank
Jonasson) ; Larry Kerwin (Edward Hearn) ;
Colonel Sarka (Ronald Bradbury) ; Juan Garcia
(Edward Clisbee).
" — we're just crazy for a picture of you rid-
ing one of those wild Western horses — ." So
read Madge King to her father, the millionaire
owner of the San Remo ranch, as she mentioned
the name of her Eastern chum. "We'll have
old Manship bring out his best cameras," smil-
ingly replied her father. And so it came about
that Madge, dressed in one of her smartest
riding habits, was ready to be photographed
with the ranch house for a background.
Juan Garcia, one of the helpers, is in-
structed to bring Miss King's horse. He is
about to comply, when he happens to glance
down the road and see an old Mexican woman
bearing a jar of water on her head fall in a
faint. He helps her out to the road, where a
rig is waiting screened from the view of those
about the ranch house. Suddenly Garcia is
confronted by an armed Mexican. A few
seconds later a shot rings out, and when the
Kings come to investigate they find a pistol,
one chamber discharged, lying in the road-
way, but not a trace of their ranch hand.
Now Juan Garcia is in reality a revolutionary
leader of importance in his own country, and
his death is greatly desired by Colonel Sarka,
a Slav, and the agent of a Continental clique
with large Mexican mining interests. If
Colonel Sarka can furnish indisputable proof
that Juan Garcia will never lead another raid
upon their mining camps they will reward him
handsomely.
At a point not far distant from the San
Remo ranch, the photographer, who is returning
to the village after obtaining the picture ' of
Madge on her white horse, is held up by
masked men and compelled to bring his cameras
in Colonel Sarka's home.
The following day Madge rides into the
village to get her finished pictures. Having
cut his finger the photographer hasn't developed
the plates. Madge offers to do it for him.
When she holds the developed plate up to the
light she is startled to find thereon the face
of a dead man. Then the photographer re-
lates his holdup of the previous day; how he
had taken a picture in Colonel Sarka's house
blindfolded, and had evidently given the Colonel
the plate of Madge by mistake.
That afternoon. Colonel Sarka's spy holds up
the Kings in their home, and makes a clean
getaway with the negative plate that Madge
had developed. Madge manages to find the
trail, and enters Colonel Sarka's headquarters.
She is made a prisoner and locked in a cup-
board.
Roger King and Larry, his superintendent,
follow. Larry lets King go on alone, while
he rides to the village to get the sheriff. King
sets a signal fire going as soon as he dis-
covers Madge's horse. He. too, is knocked out
by the conspirators. When Larry and the
sheriff arrive there is a battle royal before
the Colonel's aides are subdued. Madge bursts
out of her stuffy prison in time to wing the
Colonel as he leaps off the porch roof with
the telltale plate under his arm. The band is
rounded up, and Madge returns home with her
own picture.
THE VEILED THUNDERBOLT (An Adven-
ture of "Grant, Police Reporter"). — The cast;
Grant (George Larkin) ; Marguerita Morales, a
nurse (Ollie Kirkby) ; The "Snider" (Robert
Ellis') ; "Doctor" Baldwin (Harry Gordon) ;
Blanchard, a millionaire (Cyril Courtney) ; His
Wife (Mary Taylor-Ross). Written bv Robert
Welles Ritchie. Directed by Robert Ellis.
Grant is sent out by his city editor to get a
statement from Mrs. Blanchard. the widow of
a stock operator. It has been intimated in the
March 24, 1917
stories of the millionaire's sudden demise that
his enemies cashed in heavily on short sales
of stocks just a few hours before his death.
One of the first things that Mrs. Blanchard
shows Grant is her late husband's personal
diary. It contains a reference to the "spider,"
and intimates that "if the 'Spider' is behind
this, I'm done for."
Grant insists that the widow accompany him
to the private hospital where her husband's
death occurred. He interviews the doctor and
the nurse, but they attribute the broker's death
to congestion caused by their patient taking a
bath against orders. When the doctor leaves
the room for a moment Grant, who has al-
ready formed his own theory, investigates. Be-
neath the bath tub where the stricken man had
been found, he unearths some .electric light
cord, a socket connection and a rubber glove.
Later, when Grant returns to the hospital to
investigate further he is denied admittance.
He has Mrs. Blanchard telephone the de-
tectives to come at once and burst in the door
if necessary, while he starts up the side of
the building in an effort to gain admittance
through a trap in the roof.
Meantime the bogus doctor and his equally
bogus nurse have been frantically working to
clear away the last vestige of incriminating
evidence. They have even ripped out the wir-
ing in the cellar, but they know that Grant
must have the tell-tale wire and glove in his
possession. Grant finally gains an entrance into
the room where the tragedy had occurred, and
is set upon by the doctor and an assistant.
In the struggle the wire and glove fall from his
pocket, and Marguerita, the "Spider's" trusted
agent, uses it with telling effect upon the
intrepid reporter. When the detectives burst
into the room, Marguerita escapes by sliding
down a rope ladder, but the "doctor" and his
assistant are led away.
Grant soon recovers from the shock admin-
istered to him, and is able to proceed to the
Chronicle office and write his story.
IN THE WEB OF THE SPIDER (An Episode
of "Grant, Police Reporter"). — The cast: Grant
(George Larkin) ; The Spider, master criminal
(Robert Ellis) ; Margarita Morales (Ollie
Kirkby) ; George Brule (Harry Gordon) ; Harry,
his weak-kneed son (A. B. Foreman).
George Brule, owner of the New York
Chronicle, instructs Tom Grant, his star police
reporter, to investigate a series of thefts of
bonds reported by the president of the Mtrri-
mac Trust Co. Brule's son, Harry, is an em-
ployee in this bank.
Grant is taken on as a clerk in the Merrimac's
bond department, and notices that Harry Brule
acts as though he had a load on his mind.
Confident that his employer's son knows some-
thing about the thefts, Grant watches him with
the aid of a pocket mirror. He sees him take
some bonds, stuff them in an inner pocket and
hurry out of the office.
Grant follows. The trail leads to a flashy
restaurant. Brule is evidently in the toils of
a dark haired demi-monde. He sends her to
the telephone. As they leave the restaurant
in a taxi, Grant follows in another one. En-
tering a mean looking alleyway, Grant sees
that the girl has blindfolded young Brule. Be- •
fore he has gone more than a few paces into
this entrance court, Grant is engaged by two
burly negroes who fight so viciously that the
pair he is trailing have disappeared when he
is again free.
Inside the shabby looking house Brule comes
face to face with the Spider, a master crimi-
nal, and the man who is swinging the stock,
deals that are to make everybody rich. Brule
turns over his bonds to the Spider to be used
as collateral for additional speculating.
Grant, by a series of almost impossible roof
climbing, gains entrance to the Spider's quar-
ters. The birds have flown. But he has the
proofs, and they involve a well-known bucket
shop proprietor who undoubtedly has all the
stolen bonds.
After a spectacular exit out of the Spider's
retreat by means of the gutter pipes. Grant con-
fronts this broker and obtains the bonds. It is
now his painful duty to report to his em-
ployer that his own son has been the in-
discreet thief. The story is hushed up and
young Brule promises his father to make what
amends he can for his wrongdoing.
THE REGISTERED POUCH (An Episode or
"A Daughter of Daring"). — The cast: Helen
(Helen Gibson); Kinney (G. A. Williams):
Jimmy (Marion Emmons) ; Jose, a track hand
(George Routh). Written by Edward W. Mat-
lack. Directed by Walter Morton.
Kinney, the old section boss, is delighted
when Helen agrees to take his boy, Jimmie, In
hand and teach him telegraphy. The boy proves
an apt pupil and soon masters the code, but
is heart-broken when the Chief says he is
too young to take a regular shift. Jimmf
swallows his sorrow and helps Helen and the
lineman construct a "loop" over to her house,
and often remains in the station while she slips
home for her meals.
Jose, a Mexican track hand, reports for sec-
tion work much the worse for liquor. Kinney
March 24, 1917
THE MOVING PICTURE WORLD
1981
.fires him. He hangs around and learns that
a registered pouch has been lost off the mail
train. While Jose plans a search for it, Jimmy
shows up from a fishing trip with the lose
sack. Helen locks it in the safe and leaves
Jimmy in charge of the station. Jose and his
gang bind up Jimmy and leave him in the
lineman's room above the station office, where
Helen's private wire terminates. By some good
contortion work Jimmy reaches the key and
telegraphs the alarm to Helen. A hobo has
seen the gang board a passing freight and
helps Helen put a gasoline hand car in com-
mission for giving chase.
Running down the siding, Helen leaps from
the handcar to the freight. Seeing a switch,
she tumbles off, but recovers in time to throw
it and cause the rear of the freight to side-
swipe the handcar on which the Mexicans are
attempting a getaway. The bandits are com-
pletely done up, the pouch is recovered, and
Helen makes sure that Jimmy earns the reward
■of a job.
THE BORROWED ENGINE (An Episode ol
"A Daughter of Daring"). — The cast: Helen
(Helen Gibson) ; Dick Patterson (L. T. Whit-
lock) ; John Cummings (G. A. Williams) ;
Grace, his daughter (Lillian Clarke); Jason
■Graves (George Routh).
Dick Patterson, the "dude" engineer of the
Midland, saves the superintendent's daughter,
■Grace, and one of her chums from drowning
■when their boat capsizes on the lake that paral-
lels the railroad. Helen, the operator at Lone
Point, in answering Grace's questions about
her rescuer, lauds him to the skies. Dick ac-
cordingly receives an invitation to a lawn party
to be given by Grace. Having been suspended
for two weeks for some slight inattention to
<luty, he is at liberty to attend.
On the day of the party, the Midland plans
to run an important test train to clinch a big
freight contract. Graves, business agent of a
rival road, plans to delay the test train and
thereby garner the contract. Graves, arriving
early at the Cummings affair, calls one of his
lieutenants aside and instructs him to -^ee that
the water tank near Lone Point is emptied
■Grace overhears the plot and immediately
'phones to Helen just as she is about to be
relieved, so that she too can come over to the
lawn fete.
In the meantime Dick, dressed in his after-
noon togs, is impressed into service to run the
test train, the regular engineer having teen
taken sick. Helen, ever loyal to her --cad,
rushes off to the water tank after receiving
■Grace's message. There she is set upon by
Graves' hirelings and made a prisoner on top
of the tank. Dick brings his train under the
spout to take on water and assists Helen to
the ground. In their hurry to get away the
crooks have left their auto on the nearby road.
Using it to good advantage, Helen and Dick
overtake a special on the rival line and by a
ruse they persuade the engineer and firemen to
•climb out of the cab. Without further ado, Dick
takes a crossover switch and is soon proceed-
ing on his test run with a "borrowed" engine.
SELIG.
SELIG-TRIBUNE NO. 18.
New York, N. Y.— Protesting against the
nigh cost of food, thousands of woman and
children invade City Hall Park and clamor
to see the Mayor. Police reserves are called
out.
New Orleans, La. — The seven-mile young
njen's gymnastic cross-country race is won by
Alex Norman, in 44 minutes and 15 seconds.
Goose Creek, Tex. — Prospectors are rewarded
when the first "deep pay" gusher is struck
at a depth of 4,000 feet.
New York, N. Y — Three hundred thousand
dollars' worth of dogs are benched at the
forty-first annual show of the Westminster
Kennel Club.
San Francisco, Cal.— "Death Valley Bill,"
driving 20 mules by voice and one line to the
lead mule, leaves on a cross-country trip to
New York.
Lake Bluff, 111.— One thousand public school
teachers visit the Great Lakes Naval Train-
ing Station and witness the largest maneuver
of naval recruits.
v.p.alm Beach, Fla.— Miss Elaine V. Rosen-
thal, the former Western women's golf cham-
pion, wins the Florida women's championship.
New Orleans, La. — With the arrival of King
Rex and his Royal Suite, this city is given
over to the fun-loving patrons of the Mardi
Gras celebration.
New York, N. Y.— Germany's U-boat policy
results in tying up thousands of loaded freight
cars in Eastern yards.
Oakland, Cal.— Oakland's fair sex don over-
alls and begin growing potatoes with the view
of attacking the high cost of living.
Columbus, N. M.— Our punitive expedition
Into Mexico is photographed in a government
aeroplane near Columbus, N. M. Possibilities
of motion photography from an aeroplane are
shown with the permission of the War De-
partment.
Omaha, Neb. — The business section of this
city is visited by a fire which destroys many
buildings.
SELIG-TRIBUNE NO. 10.
Palm Beach, Fla. — Miss Gladys Ballard, or
New York, and Miss Elizabeth McNaughton,
of Chicago, have an exciting gallop on their
sea horses.
Waverly, Mass. — Many interested spectators
find much amusement in the push ball con-
test at the annual game of the Belmont
Springs Country Club.
New Bedford, Mass. — The steamer Sankaty
goes ashore off the end of Sconticut Neck.
Camden, N. J. — Chief Bender, one of the
world's greatest pitchers, proves his versatility
by winning the clay pigeon match against
Grover Alexander, making 0!) kills out of a
possible 100.
Philadelphia, Pa. — Strike-breakers on their
way to work in the Franklin Sugar Refineries
have a series of exciting encounters with the
strikers.
New York, N. Y. — The American liner Phila-
delphia, first American passenger steamer to
leave England after Germany's blockade
notice, reaches port safely.
San Francisco, Cal. — General Funston's
body arrives in San Francisco and is taken
to the City Hall. The body lying in state with
the guard of honor.
New York, N. Y. — The New York Giants
leave for spring practice at Marlin, Tex.
New York, N. Y. — The sculptor Joe David-
son finishes his bust of President Wilson,
which is to occupy a permanent place in the
White House.
San Francisco, Cal. — Ten thousand school
children assemble in a novel flag drill.
Palm Beach, Fla. — Society finds great sport
in whiching the annual Mid-winter Field Day
event.
A PEARL OF GREATER PRICE (Two parts).
— The cast: Robert Armitage (Fred Eckhart) ;
Constance Armitage (Byrdine Zuber) ; Virginia,
their little daughter (Virginia Waller) ; Fred-
erick Mandeville (M. C. Von Betz) ; Mrs.
Mandeville (Edna Van Buren) ; M. Bouet (Cas-
son Ferguson). Written by Arthur Leeds.
Directed by Otis B. Thayer.
Constance, wife of Robert Armitage, neglects
her daughter, Virginia. She is extravagant
and refuses to aid her husband to live within
their income. The Armitages are friendly with
the Mandevilles. Frederick Mandeville is a
jeweler, and has given his wife a beautiful
string of pearls. Constance sees the pearls
and desires a similar necklace, and Frederick
Mandeville tells Constance that he will show
her a magnificent pearl necklace.
Constance meets M. Bouet, a famous artist,
who asks her to pose for him. Later, Con-
stance visits .the jewelry store and is heart-
broken because she is unable to buy the neck-
lace. Before her husband leaves on his busi-
ness trip, he gives her money with which to
pay the servants. She succumbs to tempta-
tion and decides to use the servants' money
as first payment on the necklace.
There has been a mysterious succession of
pearl robberies in society circles. M. Bouet
is an expert judge of pearls and offers to aid
in an endeavor to detect the thief.
As time passes, Constance finds that she is
unable to meet the payments on the pearl
necklace, and she writes to Mandeville to come
to her home and get the necklace. When she
searches for the pearls, however, she finds
them gone. Then she remembers that Bonet
had visited her home that afternoon, and she
suspects him as being the thief. She rushes
to the man's studio and a few minutes later
her husband returns from his business trip,
and discovers the string of pearls on the
ground.
Armitage discovers his wife and the artist
together and denounces them. As he returns
home, he meets Mandeville, who explains mat-
ters and shows him Constance's letter. Bouet
is apprehended and Constance is forgiven by
her husband, and she decides to devote more
of her time to home and less to society.
OVER THE GARDEN WALL.— The cast :
John Jones (John Lancaster) ; Mary Brown
(Lyllian Leighton) ; Tom (Wm. Scott) ; Alice
(Elsie Greeson). Written by John M. Barber.
Produced by Norval MacGregor.
John Jones, a widower, and his son, Tom,
move into a suburban home. A stone wall
separates the garden from that of their neigh-
bor, Mary Brown, a maiden lady, and her
niece, Alice. It is a case of love at first sight
for Tom and Alice, and the garden wall is
utilized by them as a trysting place.
John Jones, on his way to business, en-
counters Mary Brown, whom he recognizes as
his boyhood sweetheart. His thoughts revert
to the days of long ago. Mary Brown has also
recognized John Jones, and she, too, thinks
of the old days, and of their courtship.
Alice and Tom each discover the romance
and they plot to bring John and Mary together
once again, and the garden wall figures im-
portantly in the carrying out of their purpose.
NO PLACE LIKE HOME.— The cast: Dad
(John Lancaster); Mother (Lyllian Leighton).
Emily (El le Greeson); Lillian (Lillian waae).
The Cook (Lillian Hayward) ; The Undo l»ia-
Miiihi. Written by W. B. Wing. Pro-
duced by Norval MacGregor.
Baby Lillian makes a tour or discovery up-
stairs. Shu sees big sister's p omlzer
and also a bottle of "Eternal Glue." One arop
of this glue mixed with a gallon or water
would cement nations together. Baby Lillian
mixes the terrible glue with the pcriume ana
proceeds to spray everyone and everything in
the house. . , . _
Father seemingly waltzes a pretty maid hugged
tightly in his arms, while mother with grim
features tugs at his coat tails. The cook wildly
bounces about with a huge pan attacned to ner
foot The dudish voung fellow With a bouquet
for big sister, who has just entered, is caugnl
fast Big sister's curiosity has led her to pick
up Dad's revolvers, and sho cannot shake them
out of her unwilling hands. Bullets fly and a
tramp, who has endeavored to BneaK a lunen
gets away from there leaving his coat glued
t0Howhapeace is restored to this "gluesome"
home and what happens to baby Lillian furnishes
a proper climax to this comedy.
FORTUNE PHOTOPLAYS.
MENTIONED IN CONFIDENCE (4 Parts).
—The cast: Gordon Leigh (R. Henry Grey) ,
Mr Leigh (Frank Brownlee) ; Robert Manning
(Melvin Mayo) ; Marjorie Manning (yola
Vale) ; Perda Brentane (Lean Gibbs) ; Father
Daly (Bruce Smith) ; Capitalist (Gordon Sack-
ville). Directed by Edgar Jones.
Father Daly, seeing a capitalist and working
man having a quarrel over their children, de-
cides to interfere. He does so, and tells them
a story of his early life as chaplain of a
PITwo' children, Gordon Leigh and Marjorie
Manning, are pretending they are doctor and
nurse burying a doll which has died follow-
ing an operation. As the doll is buried the
fathers of the children, Leigh, a wealthy man,
and Manning, a poor florist, fight over their
children's associating. Manning, angry,
shouts, "Some day my girl will own that fine
house of yours." Action shifts 15 years, about.
Manning has become a rich florist. His daugh-
ter is his business assistant and very happy.
Enters Peria, cabaret singer, to buy flowers.
Manning falls in love with her. He mar-
ries her and she makes a mean step-mother,
finally forcing Marjorie to leave home and
strike out for herself. She becomes a nurse
in the hospital where Gordon is chief surgeon.
They fall in love, neither remembering their
childhood friendship. They visit the scene of
the doll's grave and remember, digging up the
doll. Perla meets Gordon, buying flowers for
Marjorie, and recognizes a youthful love. She
becomes jealous of Gordon's new sweetheart,
though she does not know who she is. She
decides to follow him home to discover wno
the girl is. Manning, who has seen her with
Gordon, is inflamed with jealousy and follows
also.
Gordon has arranged to have Marjorie come
and superintend alterations at the house pre-
paratory to the wedding. Gordon comes home
and soon Perla confronts him in his room.
She tries to win back his love, and failing,
cries "Then no other woman shall have you."
Gordon tries to take the gun from her, but
fails, and is badly wounded in the head. Man-
ning rushes in, and, in trying to disarm Perla,
she is shot dead in the struggle. An officer,
attracted by the shots, finds Marjorie, who
has come in, bending over Gordon, holding
Perla's gun in her hand. He arrests her and
Manning to save his daughter, declares he did
it. He is tried and convicted. Gordon, the
PRESENT LAWS
are sufficient to deal with
objectionable pictures
CENSORSHIP
is an unnecessary burden
upon the taxpayer
VOTE
AGAINST
IT
Theater managers see page 1944 of
Moving Picture World, March 24th
issue.
1982
only one alive who knows who shot Perla, has
lost his memory as a result of the wound.
The day for the execution draws near and
Father Daly learns the true story in the con-
fetsional from Manning. He begs Manning to
tell, but he refuses because he is afraid that
his daughter will be accused of the crime. He
Is being made ready for execution when Gor-
don awakes from his trance. He immediately
declares that Perla shot herself and that he
saw it. Marjorle has an exciting chase to
the Governor's house for delay In the execu-
tion. The Governor telephones to the prison,
but lazy telephone girls delay the message by
giving the wrong number. At last he gets
the prison too late to countermand the order
for Manning's execution. The quick-witted
warden reaches over to a wall-box and tears
the wires from the wall Just as the execu-
tioner throws the switch that will kill Man-
ning. Manning is saved by a hair and there
Is a general happy reunion.
After his story Father Daly leaves the two
quarrelers so moved that they become friends
and their children continue to play together.
ESSANAY.
ALADDIN UP-TO-DATE (Black Cat Fea-
ture (2 Parts). — The cast: James Wilbur
Scovill (Bryant Washburn) ; Blaney (Patrick
Calhoun).
James Wilbur Scovill has a mine, but no
capital with which to operate It. He comes
East in search of backing, but finds that cap-
ital doesn't grow on trees. Soon the miner is
among the city's down-and-outers. Then Sco-
vill learns of a capitalist willing to listen to
argument. Without clothes, however, he real-
izes he has little chance to impress a rich
man. Ne returns to his room in despair, and,
lo and behold! there is a complete outfit of
high-priced clothing awaiting him. Scovill
puts over the deal and immediately Is arrested,
charged with passing bogus checks on clothiers.
It happens, though, that a youth Is run down
by a motor car, and makes a dying confes-
sion that he is a swindler who had passed
the bogus checks.
THE MOVING PICTURE WORLD
March 24, 1917
THE LUCKY ONE.— The cast: The Fakir
(Billy Mason) ; The Girl (Ruth Hennessy).
A $.r>00 reward is offered for a lost ring and
scores join the search. The corner fakir drops
his ring near each searcher, and, pretending
to be unaware of the reward, sells the fake
rings to them for high amounts. He trades
one for a horse and buggy and wins the girl
away from her sweetheart. But the latter finds
the real ring and the fakir is driven out of
town. "In the Beef and Butter Country"
(western Canada) shares the reel.
THE PALLID DAWN ("Is Marriage Sa-
cred? 2 Parts).— The cast: Grace Temple
'(Marguerite Clayton) ; Ralph Goodwin (Ed-
ward Arnold) ; Frank Bartlett (Sydney Alns-
worth) ; Benjamin Goodwin (Ernest Maupain).
Ralph Goodwin, sowing his wild oats, weds
Grace Temple, a chorus girl, during a "high
time" one night. The realization of what he
had done followed the next morning when
Ralph's father casts him out. Grace, however
instead of proving a butterfly, leaped into the
crisis, and, by her encouragement, Ralph
proved a success in Wall Street. In a big
financial deal Ralph threatens to wipe out his
father's fortune. The old man is forced to
visit his son and plea for mercy. During this
visit he sees that Grace is responsible largeiy
for Ralph's success and forthwith forgives the
couple.
Universal Film Mfg. Co.
victor.
DOROTHY DARES (Two Parts— MarchTFT
— The cast : Dorothy Worth (Ruth Stonehouse) ;
Mr. Worth (Mr. Witting) ; Mrs. Worth (Mrs.
Witting) ; Abigail Winthrop (Martha Maddox) ;
Janitor of Seminary (Jack Dill). Scenario by
Fred Myton. Produced by Ruth Stonehouse.
The end of the summer brought the parting
of Dorothy Worth, a daughter of a wealthy
man, and Harold Mason, a clerk in a haber-
dashery store. When Harold told Mr. Worth
of his love for Dorothy, the father Inquired
how much money he earned. Harold said that
his salary amounted to ten dollars a week.
Dorothy and her parents left the town for a
girl's seminary.
Too love-sick to study, Dorothy mooned away
her time, and once, when especially lonely, wrote
a letter to her parents, telling them that she
felt she could not live any longer. She had
no Intention of mailing the letter and tossed
it Into the wastepaper basket, but Miss Abgall
Winthrop, the principal of the seminary, found
and mailed it.
Harold, having read a novel description of a
knight of old rescuing his sweetheart from a
convent, decided to try his luck at the same
game and hastened to the seminary. He man-
aged to get the janitor of the seminary intoxi-
cated and took his place, leaving a note for
Dorothy that he would be in her room at ten
that night. Dorothy and her roommates were
greatly enthused with this thrilling romance,
but when they received word that they were
to be Initiated into the Sigma Phi Sorority that
night at ten, they were all at sea as to what
they could do with Harold.
Harold arrived in the room first and when
they heard the Sorority girls at the door, Dor-
othy pushed him into the bedroom. He hid
under the bed, where one of the girls, swing-
ing her bare foot, hit him in the face. She
motioned the other girls to follow her into the
hall and there she told them. Harold con-
cealed himself in the clothescloset and Dorothy
put a piece of fur under the bed so that the
girls thought that was what the girl's foot had
struck.
Dorothy and her room-mates lowered Harold
out the window. Just then Miss Abigail and
Dorothy's parents rushed into the room and
found her with flour all over her face, for she
had been through a part of her initiation. See-
ing such a sight, Mrs. Worth proceeded to
faint and her husband dashed to open the
window. Harold was dropped from quite a
height and was stunned by the fall. Mr. Worth
asked Dorothy what she had on her face, and,
learning that it was flour, threw the sack con-
taining the rest of it from the window. It
landed on Harold's head.
The fatal letter was produced. Dorothy was
inspired to say that she must have had a night-
mare and have written the letter In her sleep.
All was peace again.
BLACK MAGIC (March 20).— Parson John-
son is preaching to a colored congregation,
when they become distracted by the watermelons
which are on a wagon near the church. Parson
Johnson becomes inspired and he puts one of
the darkies in a bag and the parson asks the
owner of the wagon kindly to run the bag over
to the postofflce. On the way over the kid gets
out of the bag and throws melon after melon
off the wagon to his dark comrades, and when
he thinks they have enough he jumps off him-
self and they have a real party.
LANDMARKS OF FRANCE (On Same Reel
as Foregoing). — We see a panorama of the
beautiful town of La Beaume, in the Rhine Val-
ley. The houses at the foot of the hills are very
old and built of stone. The gate and fountain
of the old abbey are shown. In this part of the
country oxen are still used as beasts of burden.
There are picturesque grottoes and cascades in
the neighborhood.
THE HASH HOUSE MYSTERY (Two Parts-
March 22). — The cast: Rufe Eldridge (Harry
C. Myers) ; Susie Summers (Rosemary Theby) ;
the Princess Pashlo (???); Adam Lollypop,
the landlord (Jerry Hevener). Produced by
Harry Myers.
Rufe Eldridge, flat broke, is taken from his
dinner by the landlord, who propels him out of
the dining-room into the office. He discovers a
letter informing him that his aunt. Priscilla
Ware, has died and left him an inheritance.
This turns out to be her boarding-house, "The
Broken Shutter." Though ignorant of the ways
of managing a boarding house, Rufe decides
to take a chance. Susie Summers is accepted
as a waitress. She tells him of a fortune teller
who predicted many happy things for her. This
gives Rufe an Idea.
Rufe dresses himself in Oriental costume, and,
presenting himself at his former lodging house,
tells them that he is the Princess Pashio, finder
of lost heirs and heiresses. He walks through
the streets of Circleville blindfolded, the entire
town at his heels, until he arrives at his house.
Rufe tells them that this is the place. He
opens a fortune-telling parlor and does a land
office business. The boarding-house is filled to
overflowing with the curious, who all pay him
money for information as to who the heiress is.
To the men he says that she is a sleepwalker,
who wanders around in the dead of night. The
women feel that they are slighted, so he explains
to them that he meant an heir instead of an
heiress. That night the women lie in wait for
the sleep-walking heir and the men do likewise.
Rufe, meanwhile, does a little courting with
Susie.
Susie, to carry out her end of the plot, walks
down the hallway and Is seen by Old Lollypop,
Rufe's former landlord. He thinks that she is
the heiress and he pushes his suit and asks her
hand in marriage. She replies evasively, but
finally promises to marry him if he will buy the
hash house from Rufe. The landlord Is unde-
cided about this, but the pseudo fortune-teller
advises him to buy it at Rufe's price, as his for-
tune depends on it.
The landlord finally draws S10.000 out of the
bank and gives it to Rufe, who gets Susie and
the two are about to leave to get married when
the landlord and the other boarders overtake
them. They are received with the information
that Susie is the heiress, that the money re-
ceived from the landlord and boarders con-
stitutes the fortune.
BISON.
GOIN' STRAIGHT (Two Parts— March 24).—
The cast: "Cheyenne" Harry (Harry Carey);
"Pinnacle" Bill (Vesta Pegg) ; Billy Carter
(Teddy Brooks) ; Mary Carter (Prlscllla Deau) ;
Dan Beckham, sheriff ( Wm. Gettinger) ; "Tus-
con" Tom (Ed Jones); Wong Lee (Charles
Bryden). Scenario by Fred Kelsey and Harry
Carey. Produced by Fred Kelsey.
Billy Carter and two Mexicans, Cuteo and
Estaban, are smugglers of opium which they
bring across the border from Mexico into the
United States. The authorities are unable to
apprehend them, so "Pinnacle" Bill and "Che-
yenne" Harry of the Arizona Ranger Service
are sent to assist the sheriff, Dan Beckham, and
the inspectors in their search.
"Cheyenne" and "Pinnacle" put up at a
Chinese restaurant. "Cheyenne" becoming sus-
picious of Wong Lee, the proprietor, and the
Mexicans, shoots a hole in the floor of his room,
apparently by accident. His room is directly
above the kitchen in which Wong Lee, Cuteo.
Estaban and Billy are conversing and plotting.
Enlarging the bullet hole, "Cheyenne" Is able to
confirm his suspicions. However, he and "Pin-
nacle" wish to catch the smugglers red-banded
and wait until that night when the law-breakers
intend to make a trip across the border.
Late in the night, as the smugglers are about
to cross the river Intersecting the two countries,
"Cheyenne" and "Pinnacle" as well as the sher-
iff's party, begin to fire. Billy attempts to get away
and is pursued by "Cheyenne." Harry overtakes .
the boy and when he discovers who it Is. be al-
lows him to escape across the line. Billy Is the
brother of Mary Carter, whom "Cheyenne" has
always loved. "Pinnacle" then arrests "Che-
yenne," but gamblers by nature, they toss up a
coin to decide if the prisoner shall be jailed or
freed. The coin, fortunately for "Cheyenne,
falls "heads" up. He hands his Ranger badge
to "Pinnacle" and rides across the boundary with
Billy.
L-KO.
DEFECTIVE DETECTIVES (Two Parts-
March 21).— The cast: Head detective (Charles
Inslee) ; his pupil (Phil Dunham); bride ( Lu-
cille Hutton); another bride (Merta Sterling).
Directed by J. A. Howe.
Phil is about to graduate at the School or
Detecatufs," and he and the chief are trying the
effect of various disguises on each other. A sus-
picious party is registered at the hotel, and the
detcatufs are called in. They disguise themselves
as porters and busy themselves with the baggage,
in order to divert the attention of the guests.
The bride, Lucille, and groom arrive and register
at the desk. Soon after another pair, with Merta
as the bride, also appear and ask for rooms.
Their trunks are delivered and Phil is told to
take them upstairs. He takes up Lucille's and
leaves it outside her door, going down for Merta s.
Charles comes along and take Lucille's down on
the elevator, under the impression that it was
left there to be taken away. When Phil staggers
up the stairs with Merta's, he is horrified to find
Lucille's gone. In the confusion the trunks are
delivered to the wrong rooms, and Merta nearly
has a fit when she opens the one in her room and
finds clothes much too small for her In it.
Phil and Charles, meantime, have made many
changes in make-up and succeeded in deceiving
no one but each other. Each thinks the other
a suspicious character, until his disguise Is re-
moved. The trunks become hopelessly confused,
each taking the wrong one into the hall. For
some unknown reason, they find themselves on
the roof, where they do stunts with the trunks
over the edge. One trunk is landed on the tele-
graph wires, with the detectives and guests after
it. There is a battle for the possession of the
trunk high up above the city. At last trunk, de-
tective and guests fall together in one heap.
NESTOR.
WHEN THE CAT'S AWAY (March 19). — The
cast- Butler (Lee Moran) ; Eddie (Eddie
Lyons) ; Edith (Edith Roberts) ; "Drunk" (Harry
Nolan); "Rheumatic" (Fred Gamble). Scenario
by C H. Hoadley. Produced by Louis Cbaudet.
Eddie's aunt cuts off his allowance and asks
him to take care of her house while she is away.
Eddie and Lee. the butler, put a sign on the house
reading, "Dr. Lyon, Specialist in all diseases."
Several patients appear and then an auto acci-
dent occurs in which Edith's ankle is injured.
Eddie insists upon taking entire charge of her,
to their mutual joy. But Eddie is worn out with
Beware of Strangers
March 24, 1917
THE MOVING PICTURE WORLD
1983
the exertion of keeping the patients from the
halls and from each other.
Eddie's aunt arrives and Lee tells the patients
the house is afire and sends them down a chute.
Lee takes down the sign and enters the bouse
just as Edith and her mother are talking with
aunty. Eddie is introduced and all become
friendly.
IN AGAIN, OUT AGAIN (March 23).— The
■editor of the "Clarion" sends his star reporter
to investigate conditions in the State Asylum.
The star fails, and the job is given to a "cub."
The young fellow pretends to be insane and Is ad-
mitted to the asylum. He falls in love with the
warden's niece, though he deplores the fact that
she is weak-minded. His watch and wallet are
taken away from him, and he is allowed to roam
the grounds with the other inmates. After a
talk with the steward and after a secret inspec-
tion of the books, he determines to escape. He
is pursued by guards to the doors of the news-
paper office, where his editor protects him. The
next day the warden's niece calls on him and re-
turns his possessions, all except his heart, which
is permanently lost.
IMP.
THE PERILS OF THE SECRET SERVICE
I (Adventure No. 3 — "The Dreaded Tube" — Two
I Parts — March 23). — The cast: Yorke Norroy
| (Kingsley Benedict) ; Carson Huntley (Jay
I Belasco) ; Ferrand Boissevan (L. C. Shum-
I way) ; Giovanni (Francis McDonald) ; Rose
I Lee (Elsie Jane Wilson). Written and pro-
I duced by George Bronson Howard.
Michael Xabra, an anarchist, has been con-
I demned to death for a dynamiting outrage In
I which four people perished. The Red Brother-
I hood, an anarchist society, the leader of which
I is Ferrand Boissevan, the keeper of a curio
I shop and an opium smuggler, have determined
I that if Xabra is executed they will spread
I germs of the bubonic plague throughout New
I1 York. Rose Lee, secretary to the Governor of
New York, goes to Chinatown for her weekly
supply of opium, but is unable to procure her
supply due to new laws.
During her days as a free-lance stenogra-
pher, Rose had done some work for Boissevan.
He was greatly attracted to her, but she had
repulsed him. He sees her in Chinatown, and
promises to give her opium, on the condition
that she report daily what the Governor in-
tends doing about the case of Xabra. She
consents.
Carson Huntley sees Rose slink into the curio
show. Following he hides behind a curtain,
hears of the plot discussed by Boissevan and
■his accomplice, Giovanni. Huntley telegraphs
to Yorke Norroy that the Red Brotherhood is
to be called together. He advises Norroy to
■disguise as a Russian and go to the meeting
of the anarchists under the name of Jacobus
of Wilmington. Norroy is on his way to New
York.
Huntley learns that a test tube in the pos-
session of Boissevan contains the culture of the
bubonic plague and that it is to be thrown
into the New York City reservoir. Yorke Nor-
roy arrives. He goes to the Governor's office
•disguised as a Russian and puts Rose through
a test to find out if she is one of the con-
spirators. Discovering that she is ignorant of
■the plot, he unfolds his plan to prevent the dis-
aster. Realizing that her life has never been
of any use to any one, she declares that she is
glad to be of service.
Norroy instructs her to get Boissevan to her
Tooms and there manage to break the test tube.
He will prevent the spread of the germs by a
strong chemical, which will destroy himself as
•well as the girl and Boissevan, for it will burn
the whole house. Rose entices Boissevan to
her house and there gets him into a large
closet which has a spring lock. Deciding that
•two lives will be sufficient sacrifice, she fol-
lows him into the closet and hurls the lamp at
"him. The flames catch the clothes hanging
about, and soon the forms of the girl and man
are seen still struggling. Norroy rushes into
'the room too late to save Rose, although he
makes so great an effort to do so, that he is
-finally carried unconscious by Huntley from the
burning house.
POWERS.
THE STRANGEST ARMY IN THE WORLD
(War Special — March 22). — The ski army, fight-
ing in the mountains between Austria and Italy,
have earned the title of the strangest army in
•the world. We see them In maneuvers, main-
taining a discipline as strict as that in any
other body of troops. They ascend and descend
the Icy mountain slopes. The men are picked
for their hardihood, but they sometimes succumb
to the intense cold of the Alpine heights. Some-
times they use snowshoes similar to those of
•the Indians in our country. The sudden snow-
storms are more to be feared than an attack
by the enemy.
A.RTTSTTC CHTNA AND JAPAN (Dorsey
•Educational — March 25). — The palaces of the
'mper.ial family in Peking are shown, with the
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Cor. Bridge and Whitehall Sts.
New York City
entrance to the throne-room of the "Son of
Heaven," as the Emperor was called. We pass
then to views of Japanese craftsmen at tbelr
delicate tasks — damascene work, transferring de-
sign, inserting the fine wire into the prepared
grooves, and tapping it Into place. The speci-
mens shown in the picture were later exhibited
at the San Francisco Fair.
THE LOVE AFFAIR OF IMA KNUTT (On
Same Reel as Foregoing).— Ima Knutt falls in
love with a fat woman, and does everything he
can think of to make her thin. But the more
she exercises the fatter she grows. At last he
finds some wonderful patent medicine and In-
duces her to try It. She becomes so thin, that
when he calls her up on the telephone she comes
right through the machine and into his room
over the wire. That is too much for Ima, who
is converted to bachelor joys.
JOKER.
WHOSE BABY (March 24).— The cast: Will-
iam, the Conquered ( Wm. Franey) ; the Con-
queror, his wife (Gale Henry) ; Milton (Mil-
burn Morant); His Spouse (Lillian Peacock).
Written by Jack Cunningham. Produced by W.
W. Beaudine.
While his wife is away, Bill sees Lillian and
wishes to flirt with her. But he has been left
in charge of the baby in its carriage. So he
takes the baby to a checking station and leaves
it. Then he goes off to a park bench with Lil-
lian. The forgotten carriage starts to run down
hill. Gale sees it and gives chase. It runs Into
a sleeping tramp, who steals it. Milt has also
checked his baby. Gale comes upon her husband
and Lillian," Bill rushes back to the station for
his child, leaving Lillian to the tender mercies
of his wife. He grabs Milt's baby while the at-
tendant is not looking. Many complications en-
sue, including the arrest of the tramp. Finally
the babies are restored to their respective
owners.
LAEMMLE.
OLD FAITHFUL (Mareh 21).— Gertrude, liv-
ing with her father, the . keeper of the light,
loves Ned, but is betrothed to John, who has
just returned from a long absence. John is bit-
ten by a mad dog and hydrophobia develops.
Ned's ship is on the way to the island, and
John, knowing this, fails to turn on the light.
Gertrude and her father are away. They re-
turn and John fights the old man to prevent his
turning on the light. They struggle on the
stairs and John falls and is killed. Gertrude Is
trying to light the lamp. She calls her father
to her aid. Duty prevails over his grief and he
responds. Ned's ship is saved.
BIG U.
The REBEL'S NET (March 25).— Curtis, com-
mander of the American forces in a Philippine
village, saves a native girl, who is attacked In
her cabin. Later, Dolores, sweetheart of the
leader of a revolution then brewing, lures Curtis
to her home with a view to keeping him away
from his troops as the first blow of the revolu-
tion is struck. To Curtis' astonishment he finds
the native girl a servant in Dolores' home, and
she repays her savior by warning him when
Orelli, the rebel chief, drugs his drink. Curtis
escapes in time to marshal his forces and quell
the uprising. From his prison cell Orelli directs
an attack on Curtis, but the American is saved
by the native girl, this time at the cost of her
own life.
REX.
THE BOYHOOD HE FORGOT (March 24).—
Phillips is wrapped up in business and neg-
lects his two motherless boys, except to punish
them when they make the slightest slip. George,
the leader, determines to run away, leaving an
explanatory note for his father. This causes
the father to reflect upon his own bov'm-d w;fh
its many faults. When a policeman returns with
his son, he forgives him instead of punishing
him, and they resolve to try to understand each
other better.
THE GRUDGE (Two Parts— March 25).— The
cast: Judge Thurman ( William V. Mong) ;
Dora Flynn (Irene Hunt) : Thos. Hardv (Alfred
Allen) ; Alan Hardy IWillard Wayne) ; Bessie
(Zoe Rae) ; Butler (Harrv M. Holden). Writ-
ten by Harvey* Gates. Produced by William V.
Monz.
Judge Thurman begrudges the small amount
Beware of Strangers
1984
THE MOVING PICTURE WORLD
March 24, 1911
necessary to send his niece, Dora Flynn, to col-
lege, lie is absolutely heartless in his business
assoi iations and refuses to help Thos. Hardy,
who is president of a bank, and this causes
Hardy to kill himself.
A ti ending the same college with Dora is Thos.
Hardy's son, Alan, and the two have married
secretly. Alan is summoned home by the death
of his father and wires Dora of this. She is
unable to keep her secret, and it reaches the
ears of the principal, who dismisses her. She
is afraid to return to her uncle, and obtains
employment In the city. Alan learns of the
part the judge played in the death of his father
and vows to break the old man. He is success-
ful, and it is a bitter effort for the judge to seek
favor from the younger man.
Meantime, Dora is unable to win a livelihood
for herself and baby, and places it on her uncle's
doorstep. Later she asks him to allow her to re.
turn home in the role of servant. The child,
Bessie, has secured a place for herself In the
heart of the judge.
Alan comes to make a proposition to the judge
regarding his financial position, and for the first
time sees Dora. The judge is astounded at this
revelation and pleads with the two to allow the
child to remain. Alan is obdurate, and the three
leave, but have only gone a short distance when
Dora persuades Alan to return.
UNIVERSAL.
ANIMATED WEEKLY, NO. G2 (March 7).
Teachers for Preparedness. — Seventeen hun-
dred school ma'ams visit students at naval
training station— Lake Bluff, 111. Subtitles:
Drilling in giant hall. Teachers sample sail-
ors' food.
Eighteen Die in Train Wreck. — Rear-end
crash in fog results in death horror In tele-
scoped cars — Mount Union, Pa. Subtitle :
The telescoped sleepers.
Giving Away Wealth.— Storekeeper presents
"costly" onion to every purchaser — New York
City. Subtitle : Potato or onion pays for box
seat at movies.
Wrecking Huge Wall. — Hard job to demolish
old city building to be replaced by recreation
center — San Francisco, Cal.
To Scatter Death. — Great Britain bending
every effort to rush ammunition to front —
Somewhere in England. Subtitles : Ammuni-
tion leaving factory. Taking powder to can-
non. Boom ! ! Torpedoes ready for warships.
"Fighting Fred" Funston Buried. — Captor of
Aguinaldo and Army hero is honored by thou-
sands— San Francisco, Cal. Subtitles : State
and city officials receive the body from the
Mexican border. Carrying the body into the
new City Hall, where it lay in state. To the
final resting place. The cortege leaving for
the Presidio, famous Pacific coast military
post.
German's Prison Ship. — Japanese steamer
"Hudson Maru," taken by sea raider and used
to carry ashore prisoners from other ships —
New York City. Subtitles : The officers and
crew. Broadsword practice. A member of
the crew in native dress. Corns never trouble
him.
Wilson Renews Oath as President. — Chief
Executive of nation is inaugurated with im-
pressive ceremonies — Washington, D. C.
Let's All Be Americans Now. — Subtitles :
Are you physically prepared to do your bit?
Can you ride? Dispatch bearers are important
factors in warfare. We must protect our
coast. Ships need men. Can you help man
them? A war dog with a deadly bite.
Cartoons by Hy Mayer.
GOLD SEAL.
THE RAID (Three Parts— March 20). — The
cast: Neal Lawton (Neal Hart) ; Henry Arthur
(Raymond Whitaker) ; Evelyn, his daughter
(Janet Eastman) ; Pedro (Joe Rickson) ; Pete
(Pedro Leon). Written and produced by
George Marshall.
Neal Lawton, the foreman of the Circle W
Ranch in Texas, is visitea by the owner, Henry
Arthur, and his daughter, Evelyn. At the
ranch, in the guise of a servant, is a Mexican
called Pedro, who is the leader of a hand of
Mexican outlaws. He sees a chance to gain
money by kidnapping Arthur and his daughter.
He informs his band. Some days later, Neal
and the cowboys go to the round-up, leaving
Evelyn and her father at the camp. During
their absenoe Pedro gives the signal to his
gang. Meanwhile. Neal has fallen in love with
the girl, but she refuses to listen to him. She
CLUNE FILM PRODUCING COMPANY
Los Angeles, California
Producers of "RAMONA" (10 reels) and
"THE EYES OF THE WORLD" (H reels)
Harold Bell Wright's famous love story of
adventure, of which nearly 2,000,000 copies
have been sold, magnificently reproduced.
Available for state rights.
realizes he could not give her any of the things
to which she has been used. Neal is despondent.
The outlaws take Evelyn and Arthur, prison-
ers, and carry them to the Mexican camp.
Neal and the boys return and find traces of
the raid. They start on the trail and soon ar-
rive in the Mexican camp, where Neal knocks
the sentry on the head, and, exchanging clothes
with him, sneaks into the camp alone. As he
passes one of the huts, he hears a scream and,
recognizing the girl's voice, enters and saves
her from Pedro. He then hurries away with
the two prisoners. Pedro rushes from the hut,
calling his followers, but the cowboys begin
to shoot, hitting him and causing the band to
run for cover. Neal, Evelyn and Arthur ride
away on their horses and the two visitors are
soon on the train going East.
The next morning at Lone Dog, Evelyn dis-
appears from the train, and word is sent to
Neal. He promptly sends the boys out in all
directions to search for her, and starts across
the country in the direction of the station
where she was last seen. Later, he finds her
on the desert and she tells him about leaving
the train and buying a horse upon which she
started back to the ranch. The horse ran away
and she had been forced to struggle on as best
she could. Neal is puzzled as to her reason for
returning and she says, "I was coming back to
you. Isn't it a woman's privilege to cnange her
mind?"
UNIVERSAL SPECIAL FEATURE.
THE PURPLE MASK (Episode No. 13— "The
Leap" — Two Parts— March 25). — Phil Kelly
and his men release themselves from the room
where Pat has trapped them by shootine: the
lock from the door with their revolvers. When
Kelly searches the house he finds the disrepu-
table Johnson bound hand and foot with a
purple mask thrown over his face and a note
pinned to his coat reading : "Sorry to trouble
you, but the poor need the money more than
you do."
The house being shaken by a violent explo-
sion, Kelly goes to investigate, after releasing
Johnson, and finds that the sunken vault has
been blown up, and the money removed. Fur-
ther investigation proves that the Apaches have
tunneled underground from the yard, drilled
their way to the vault by working up from the
bottom, and then exploded a heavy charge of
dvnamite, completely destroying Johnson's
strong room.
When Kelly persists in his effort to capture
"The Purple Mask," she leads him over roofs
and house-tons, keeping just far enough ahead
of the detective to tantalize him by her activi-
ties. When she is ready to make good her es-
cape, Pat drops into her machine while it
passes under an archway at the entrance of an
alley. Foiled aeain. Kellv is forced to confess
his defeat to his superior officers.
Later one of Pat's men, who gains the friend,
ship of a band of anarchists, learns that the
promptinss of revenge, and the fulfillment of
their mad ideas, have made the anarchists de-
termined to wreck New York's financial dis-
trict. They propose to ascend in dirigibles
and drop bombs on Wall Street in the hope of
wrecking as much of the financial district as
possible.
Determined to thwart the anarchists, Pat
makes arrangements for an aeroplane in which
she proposes to rise above the anarchists'
dirigibles and drop bombs upon them before
they can do any serious damage to the city.
The episode closes with Pat entering her aero-
plane just at the instant the anarchists rise
from the ground in another part of New York.
THE VOICE OF THE WTRE (Enisode No. 2.
"The Mysterious Man in Black" — Two Parts —
March 25). — The cast: John Shirlev cBen Wil.
son) ; Howard Van Cleft (Ernie Shields') : Will-
iam Grimsby (Wm. Canfield) ; Polly Marion
(Neva Gerber) ; Red Warren (Franc's Mac-
Donald) ; Dr. Renolds (Joseph GirTdl.
Scenario by J. Grubb Alexander. Produced by
Stuart Paton.
As Howard Van Cleft is sitting in his library
he receives a telephone call warning him that
if he does not desist in attempting to find the
murderer of his father, he also will be a vic-
tim. Howard acouaints his friend, John Shir-
ley, with the news.
William Grimsby, an aged financier and roue,
receives a warning of death. Shirley ap-
proaches him with a scheme to save his life.
to which Grimsby consents. In accordance with
Shirley's plan he visits the latter's apartments
Shirley there makes up to resemble the aged
NATIONAL DRAMA CORP.
1465 BROADWAY
NEW YORK CITY
financier and departs, leaving Grimsby en-
sconced in his rooms.
Some time previously, Shirley had visited the
office of Dick Holloway, a theatrical manager,
where he was fired upon by some unknown per-
son. He tells Dick that he wants an actress
who is beautiful and at the same time fearless.
Dick promises to get this sort of a girl, and
sends Polly Marion, whom Shirley thinks is
just the type hfe wants.
Shirley, dressed as Grimsby, calls upon Polly
and takes her to a cafe where the two dine.
She introduces Red Warren, a cafe hanger-on,
and a somewhat mysterious individual. When
Shirley and Polly leave, they cannot find their
own taxi and are forced to take another. As
they ride along, the two begin to grow drowsy.
Shirley finds the windows securely fastened.
With Polly's diamonds he cuts the glass. On
the road he is attacked by a muffled figure,
which springs to the side of his car. He tries
to detain the figure, but he escapes. Then
gagging and binding the chauffeur, whom he
puts into the machine so that Polly can keep
guard over him, Shirley drives home, where he
finds Grimsby dead.
Polly gets a mysterious phone call telling her
to beware or she will be the next victim. Shir-
ley likewise receives the same warning, but it
only makes him more determined to solve the
mystery.
Mutual Film Corporation
GAUMONT.
TOURS AROUND THE WORLD NO. 21
(March 27). — The scene which dominates this
number is that which depicts the birthplace
of Napoleon Bonaparte at Ajaccio, Corsica.
The reel is divided into three sections. The
first is Ajaccio, the capital of Corsica. The
grotto in which as a lad Napoleon dreamed
of the future is shown, as well as the monu-
ment which has been erected in memory of
the great Emperor and his four brothers. The
harbor, capable of welcoming the largest ships,
is picturesque, as is the road begun in 312
B. C, a driveway lined with many beautiful
tombs. With its narrow streets and dilapi-
dated buildings, Ajaccio has a deserted ap»-
pearance.
Funchal, capital of the .Madeira Islands,
provides pictures for the second reel. With
its whitewashed houses, Funchal presents an
attractive appearance against a background
of mountains 4,000 feet high. The streets are
so steep and narrow that wheeled traffic is
impossible. There are illuminating pictures
of the natives, of Portuguese and Moorish de-
scent. Undeniably beautiful is the scenery
along the funicular railway which leads to
the mountain top.
The third section of this issue pictures
Rostov-on-the-Don. This city is a seaport of
southeastern Russia and in times of peace ex-
ports great quantities of grain. Fishing is
another great industry. Among the interest-
ing sights of the city are the bridge over the
River Don, the cathedral of pure Russian type.
the monument to Alexander II. the Liberator,
and the statue of Catherine the Great. An-
other picture in this series shows preparations
for the resumption of navigation with the
thawing of the ice.
REEL LIFE NO. 48. (April 1).— To the
millions of people who have read of the almost
superhuman work of the pulmotor, the pic-
tures of this machine shown in this number
will prove a most welcome explanation of how
it works in bringing back to life those who
have been suffocated. An experienced oper-
ator demonstrates how to fit the apparatus
over the mouth of the victim, and also how
to furnish "first aid" until the pulmotor
arrives.
A second section of this reel makes the spec-
tator acquainted with the Indian method of
Beware of Strangers
"ARGONAUTS OF CALIFORNIA"
DAYS OF '49
A Thrilling Historical Masterpiece
in 10 Reels
Grafton Publishing Film Company
LOS ANGELES. CALIFORNIA
STATE RIGHTS NOW SELLING
March 24, 1917
THE MOVING PICTURE WORLD
weaving the deservedly famous Navajo blan-
kets. The pictures were taken in Arizona and
show the various processes followed by tne
squaws in completing their work. A number
of ceremonial blankets are also pictured.
A sight familiar to all New Yorkers is the
clock which is the crowning ornament of the
Herald Building at Herald Square. It is
unique not only because of its interesting com-
position as a work of art, but also because
the two figures on either side the bell striKe
the hours with their heavy hammers. The
picture was taken just as these heroic bronze
figures are beating the hours.
Swedish gymnastics are so much a part of
the athletic life of that nation that their in-
clusion in this issue will bring to American
spectators pictures of physical preparedness
that all should seek to emulate. The pictures
show some of the work of a class highly de-
veloped, although some of the exercises are
elemental.
. The reel concludes with entertaining views
of winter sports in Florida, aquaplaning,
aeroplaning and motorboating.
CUB.
MINDING THE BABY (March 22).— The
cast: Jerry (George Ovey) ; The Husband
(George George) ; His Wife (Claire Alex-
ander) : Sam, a colored man (Ray Lincoln) ;
Sadie, his wife (J. Williams) ; A nurse (Rita
Dempsey) .
Jerry is seated in the railway station wait-
ing for his train, when a woman approaches
him and asks that he hold her baby for a few
minutes. Jerry does her the favor. The
minutes, however, stretch into a long period
of time, and getting tired of his job, Jerry
places the baby in a basket which has been
placed on the bench beside him by two crooks.
Thinking his troubles are over Jerry starts
to leave, when a colored woman asks him if he
would mind her baby for a few minutes while
she goes in search of her husband. Again
Jerry hasn't the heart to refuse.
The first mother returns, and takes (the
colored baby from Jerry beliving it to be her
own. It is wrapped in covers, and she does
not open them. The train on which this
mother's husband is due to arrive pulls into
the station. The husband knows Jerry, and
urges him to come along to his home. Jerry
refuses the invitation and thanks him, but the
iusband insists, and Jerry is forcibly carried
away.
Meantime the crooks have taken away the
basket containing the white baby, and are now
out on the high road on their way to the
scene of their next job.
The colored woman returns to the station
to claim her baby, and finds Jerry and her baby
gone. She screams, bringing a policeman to
ler side. She explains her plight to him, and
he advises her to go to the police station.
Arriving home, the husband lifts the cover
from the baby's face. Consternation reigns
when he discovers that they have the wrong
baby. The mother explains that Jerry had
been entrusted with their baby, and that any
mistake is due to his carelessness. The father
starts after Jerry, but he is nimble of foot
and gets out of harm's way. A lively chase
follows, Jerry is finally caught and led to
the police station.
The two couples meet at the station, and
-while they are trying to thrash out matters the
crooks enter with the white baby. They had
discovered the nature of their burden, and have
returned to turn it over to the police. Matters
:are then adjusted, and the picture closes with
Jerry crooning to the mite of humanity he
is permitted to hold in his arms, this time
under the watchful eye of the baby's parents.
MONOGRAM STUDIOS.
THE ADVENTURES OP SHORTY HAMIL-
TON (No. 10— "Shorty Bags the Bullion
Thieves" — Two Parts — March 19). — Shorty and
Anita are completing plans for their wedding
Beware of Strangers
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when they receive word from a jewelry firm
that they are mystified over thefts of bullion
bars from their vaults. Shorty and Anita leave
for San Francisco and are there confronted
with one of the most mysterious crimes they
have ever handled. The gold bullion bars are
kepi in a vault, which cannot be entered any
way at all. Shorty conceives a plan to catch
the thieves. He has a fake gold bar made and
it has a death dealing machine hidden. Anita
thinks she has discovered the thieves and sends
word to Shorty, and then follows her prey.
She is discovered and held captive. Later
Shorty rescues the girl and just as they es-
cape from the thieves' den, the machine, which
has been stolen, in the supposed gold bar ex-
plodes and blows up the thieves.
VOGUE.
A STUDIO STAMPEDE' (Two Parts— March
24). — The cast: The Boob (Ben Turpin) ; Dora
Darling (Gypsy Abbott) ; The Director (Ed
Laurie); Demon Desmonds (Arthur Currier).
Ben falls in love with Dora Darling, the star
in a motion picture. He "finds" some money
and starts for the studios. He is followed by
the crooks, whose money he has appropriated.
He is put to work in the studio as assistant
property man, after giving them some of his
money. Ben cannot make any progress with
Dora because she and Demon Desmonde are
already in love with each other. After many
funny situations Ben is blown up by the
crooks, but manages to escape alive ; the crooks
are arrested.
MUTUAL-CHAPLIN.
THE CURE' (Two Parts — March). — Charlie
goes to a health resort to overcome his liking
for liquor. His baggage consists of a trunk
full of booze, a collar, toothbrush and shirt.
He meets Edna and falls in love with her. The
hotel proprietor discovers the trunk full of
booze and throws it out of the window, the
contents landing in the well. Chaplin finds all
of the hotel patrons at the well, drinking freely
of the water and feeling very gay. He and
Edna join the crowd and the result is that all
of the hotel guests become intoxicated and a
fine time ensues.
NIAGARA FILM STUDIOS.
THE PERILS OP OUR GIRL REPORTERS
(No. 13 — "The Schemers" — Two Parts — March
21). — Palmer, a newspaper reporter, is as-
signed to get an interview with Richard Hunt,
reform politician. Unable to set an appoint-
ment with him the girl climbs through the win-
dow one night and awaits his arrival. While
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THE MOVING PICTURE WORLD
March 24, 1917
there Bhe sees one of the rival candidate's tools
try to steal some Important papers. She at-
tempts to thwart the theft and Is struggling
with the man when Hunt arrives. Later the
girl saves Hunt's life and then he asks her to
marry him. Because she felt that he was In-
nocent of an attempt to poison his rival candi-
date, and because the evldenec seems to be
against him, the girl promises to marry Hunt,
rather than have to testify against him. Later
everything is cleared up satisfactorily.
MUTUAL.
MUTUAL WEEKLY, NO. 13 (March 14).
South African Artillery Fighting In East
Africa. Subtitle : Testing fuses.
Pasadena, Cal.— Chicago Cubs arrive here for
spring training. Windy City boys have first
work-out. Subtitles: Douglas, Hendricks and
Vaughn. Larry Doyle, formerly a Giant. Fred
Mitchell, the "Cubs" new manager.
San Francisco, Cal. — Taps sounded for Major
General Frederick Funston. Thousands bare
heads as warrior's cortege passes.
Washington, D. C. — President Wilson renews
oath of office. Inaugural ceremonies are bril-
liant pageant of military splendor with official
Washington on dress parade.
Union, S. C — Broken rail causes wreck. Two
men killed when engine turns turtle.
Cambridge, Mass. — Harvard students believe
In preparedness. Regiment receives rifles and
will hold daily drills.
St. Croix, D. W. I. — The Atlantic Squadron
winter-cruising off our new island possessions in
the Danish West indies.
San Antonio, Tex.— N. Y. Division Supply
Train reaches camp. CTenl. Pershing and high
army officials review progress of only unit of
kind In army. ,
Havana, Cuba. — Gasoline explosion causes fire.
Largest garage in this city destroyed with $1,-
000,000 worth of motof cars.
MUTUAL STAR PRODUCTIONS.
The PAINTED LIE (Horsley, Five Parts,
March 10).— The cast: A lieutenant of the
National Guard (Crane Wilbur), a famous
portrait painter (Harrish Ingraham), a social
favorite (Mae Gaston), the lieutenant's
mother (Ida Lewis), the artist's model (Marie
Corteaux). Note — This is the first of a series of
pictures entitled "The Morals of Men."
Against the advice of her fiance a social
favorite permits a famous artist to paint her
portrait. When the sitting is over the artist
attempts to embrace her. She repulses him,
and angered, he conceives the idea of painting
the undraped figure to the portrait. By show-
ing his picture the girl's reputation will be
blasted and his work of revenge complete.
The visits of the girl to the artist's studio
cause a separation between her and the young
lieutenant, so when the painting Is put on
exhibition by the artist he believes his sweet-
heart has been the model. He Is, however,
enraged at the liberty the artist has taken
and challenges the painter to a duel. The
latter is wounded.
The model who has posed for the figure
had been cast aside by the artist, and on
the day of the duel she calls at the studio
to plead with the artist to take her back. A
heated argument follows, the artist attempts
to strangle the girl, and in defense she kills
him.
The lieutenant Is arrested on suspicion for
the murder because of his duel with the artist.
Overcome with the torture of the guilty the
model attempts to end her life. When she
recovers consciousness and realizes that her
end is near she confesses that she posed for
the figure and that she had killed the artist
in self-defense. The confession frees the lieu-
tenant and brings about a reconciliation be-
tween the estranged lovers.
Miscellaneous Subjects
PARAMOUNT PICTURES CORP.
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Edition — March 5).
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York, where beautiful productions in hammered
brass and silver, the remarkable hand tooling
of leather ; the printing presses, great and
small, which are busily engaged in printing the
beautiful books that this community is noted
for, and gives us something of an idea of the
spirit of joint elfort which pervades the place.
Elbert Hubbard's famous community is shown
in this issue of the Pictograph.
A Birdland Romance is one of those rare
catches of the cameraman and shows our old
friends of Broadway restaurant fame, Mr. and
Mrs. Canvasback. Mrs. Canvasback has a
violent flirtation with the gorgeous Mr. Mal-
lard. It's an interesting and touching domestic
scene from Birdland.
Bobby Bumps adopts a Turtle is the Bray
Comedy section of this reel, Bobby being ae
amusing and as entertaining for the children,
old and young, as indeed he always is.
SAPHO (Famous Players — Five Parts — March
12 J. — Cast of Characters: Pauline Frederick,
Frank Losee, John Sainpolis, Pedro de Cordoba,
Thomas Meighan.
Sapho, whose real name Is Fanny Legrand,
is the daughter of poor people, her father
being a coachman, and her early home is little
more than a hovel in the slums of Paris. She
is one of the quaint girl flower-sellers on the
streets of Paris, earning a few sous daily,
which she Is compelled to give toward the sup-
port of the family, it was while selling her
wares in one of the big restaurants that she
is first seen by Caoudal, the famous sculptor,
who recognizes her wonderful beauty and per-
suades her to pose for him.
The luxury of bis studio awakens In her an
unsuspected love for the beautiful things of
life. One step leads to another, and it is not
long before she becomes the most talked of and
sought after model of Paris.
She is content to live in this way, reveling In
beauty and the admiration of her friends and
Caoudal himself, until Dejole, the poet, moved
by her beauty, writes verses to her which
make both himself and her still more famous,
winning her away from Caoudal. The poet is
too old to hold the attention of the young girl,
who craves young society and admiration, so
when she meets handsome young Flamant, she
lightly tells Dejoie that he is "too old" and
gains the friendship of the younger man.
Flamant is an engraver and finds himself
hard put to it to gratify the expensive whims
of Sapho, but as he is really very fond of the
handsome model, he manages to forge a name
and obtain money under false pretenses. His
ruse is discovered, and as the gendarmes come
to lead him away to prison Sapho receives an
invitation to a ball to take place that very
evening.
At the ball she apepars as "Sapho" and
there meets for the first time the student, Jean
Gaussin, with whom she falls in love. It is a
case of love at first sight on both sides and the
two are very happy, and Sapho is learning to
express the better side of her nature when
Jean is shocked by accidentally learning of
her past life. It is the "beginning of the end."
Jean finally weds a little country girl, and
Sapho. rather than return to her old life, turns
Red Cross nurse and consecrates the rest of
her life to that noble work.
THE PRISON WITHOUT WALLS (Laskv—
Five Parts — March 15). — The cast: Wallace
Reid. Myrtle Stedman, William Conklln, Billy
Elmer.
Helen Ainsworth, a young philanthropist, who
is interested in a prison reform movement. Is
engaged to Norman Morris, administrator of the
Ainsworth millions and the undiscovered "man
higher up," grafting through his Influence with
prison wardens. He Is also having an "affair"
with Felice. Helen's maid, an ex-convict.
Beware of Strangers
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March 24, 1917
THE MOVING PICTURE WORLD
1987
Governor Havens sends for Huntington Babbs,
prison expert, who enters the prison as a con-
vict, is discovered by Helen and made her
secretary upon his release. Morris is jealous
of the good-looking secretary and he makes
Felice "plant" a necklace which he has pre-
sented to Helen, in Babbs' room. Babbs dis-
covers the plot, and Morris, overhearing his
plan to visit a certain place in the rough part
of the city, for Helen, plans to get him. He
orders the gang to murder him. Helen accom-
panies Babbs (or Conroy, as he is known).
Morris learns Helen has gone and reaches the
place just as the men have nearly overpowered
Conroy. Morris allows the men to escape, but
Helen refuses bis offer to take her home, pre-
ferring Conroy.
Infuriated, Morris plans to have the Ains-
worth safe burglarized the night of Helen's
party. Conroy discovers the burglar and that
he is Gilllgan, whom he befriended in prison.
Conroy sends a note to the Governor by Gilli-
gan. Just as the burglar leaves, the guests of
the house enter the library. Conroy is accused,
but Helen allows no arrests. She orders Con-
roy to leave the house. Morris betrays the girl
Felice by suggesting her arrest as an accom-
plice. . _ ,
Morris accompanies Helen to the Governor s
office. The Governor requests an interview
with Morris and accuses him of being the
"man higher up." Morris asks for his wit-
nesses and a door is opened, disclosing Gllligan
and the gang— and Felice. Conroy is intro-
duced as Huntington Babbs, prison expert.
Morris is staggered. Helen overjoyed. Morris
is arrested, but just as he is leaving Felice
shoots him. Unconsciously, Helen goes into
the arms of the man she loves.
METRO PICTURES CORP.
THE GREAT SECRET (Chapter XI, A
SHOT IN THE DARK, 2 Parts, March 10).—
After Beverly has returned to her home with
her mother, Strong, in ignorance of her visit,
succeeds in reviving the adventuress. She asks
him to telephone to her physician. Zulph an-
swers the call. Then he appears at the studio
carrying a small satchel and wearing a dis-
pelling Strong he is the woman's family
physician, he asks him to retire from the
room with Wee See, and, alone with Sara
Loring, a search for the treasure is begun.
Zulph finds the securities, puts them in his
satchel, summons Strong to the room, tells
him the patient is able to leave and then he
departs. The arch conspirator has told Sara
Loring to meet him in a downtown tearoom.
After she has left the studio Strong discovers
that the securities are gone.
Meantime Rodman Sears has escaped from
the headquarters of The Secret Seven by drug-
ging Hadji Mahal, the East Indian servant.
Strong gets Sears on the wire and tells him
of the theft. Sears obtains information that
Zulph is wearing a disguise, and, with De-
tective Cochran, trails him to the tearoom.
Sears, too, is wearing a disguise, and Zulph,
who has not heard of his escape, does not sus-
pect him.
Strong, after reporting the theft, receives a
letter containing four $1,000 bills and a note,
reading : "From one who knows and hopes
the enclosed may be a little help." He is
mystified and goes to visit Beverly. He shows
her the money and asks her if she is the
generous and mysterious friend who sent him
the cash. She at once shows jealousy and
pride, suggesting that he might thank his "in-
teresting friend" who was having her portrait
painted. She tells him of her visit to the
studio, and then Strong understands her atti-
tude. He explains satisfactorily and a recon-
ciliation takes place.
Then there appears at a window of the
Clarke home. The Spider, a hireling of The
Secret Seven, who has sworn to "get even"
for punishment received at the hands of
Strong. He draws a revolver, but decides to
wait until Strong leaves the house alone. But
now that Beverly and Strong have again
come to an understanding, they have much
to talk about. The Spider is patient and in-
tends wreaking his own revenge. Strong is
about to say good-bye when Beverly tells him
she has promised her friends to attend the
Charity Bazaar that evening and asks him to
go there with her. They leave the house
together. The Spider aims at Strong and
there is a shot In the dark.
HIS FATHER'S SON (Rolfe Photoplays, Inc.
— Five Parts — March 19). — The cast: J. Dab-
ney Barron (Lionel Barrymore) ; Betty Arden
(Irene Howley) ; John Ardon (Frank Currior) ;
Adam Barron (Charles Eldridge) ; Perkins,
Dabney's valet (George A. Wright) ; Jim Foley
(Phil Sanford) ; Lord Lawrence ("London
Larry") (Walter Horton). Scenario by June
Mathis. Directed by George D. Baker.
J. Dabney Barron, a college youth, regularly
fails in his examinations. His father, in dis-
gust, deprives him of money, and tells him to
go to work, betting him $G,000 that he cannot
hold a $G0 a month position for that period of
time. J. Dabney takes him up, and, with Perkins'
his valet, goes to look for a job. In a park he
meets Betty Arden, an heiress, whose car has
broken down. Her guest, Lord Lawrence, is In.
capable of helping her. Dabney hastens to her
assistance. She hurries away as soon as her
car is repaired.
Installing himself and his valet In a room In
a lodging house, Dabney reads the want ads.
Answering an advertisement for a bookkeeper,
he stands in a long line of applicants until he
grows tired. His valet, who has taken his place,
gets tTie job. Finally Dabney obtains work
through his friend Jim Foley of a detective
agency.
John Arden millionaire gem collector has a
priceless emerald called "The Lady of the Sea."
He fears it may be stolen and as a matter of
fact his guest Lord Lawrence better known to
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the English police as "London Larry" Is plan-
ning to steal the emerald. Foley tells Dabney
that to guard the emerald he must pose as
butler in the Arden home.
No sooner does Dabney enter upon his new
work than he discovers Betty Arden bis em-
ployer's daughter to be the girl he helped In the
park. In an attempt to retain his dignity In
her eyes he tells her he and his sister inherited
an enormous fortune from an uncle ; that the
uncle had a secretary a villainous chap named
Slime who forced bim to make a will disinherit-
ing Dabney and his sister; that Slime and bis
accomplices made the old man drink nitro-
glycerine but unfortunately for them permitted
him to fall down when he exploded burning up
the will ; that the villainous secretary had then
overpowered Dabney and run away with the
girl, whom Dabney had ever since been seeking.
Hence his presence in the Arden 'household as
butler.
Betty pretends to believe the story, although
she has been aware of Dabney's Identity all
along. Dabney continues to attend to his duties
as butler and to guard the jewel from "London
Larry." Finally the month is up, and Dabney,
in great glee at having won the bet from his
father, dares to make known his love to Betty.
She returns his affection, and they are dis-
covered in a fond embrace by John Arden, who
instantly discharges Dabney.
That night he is about to take his departure
when he surprises "London Larry" opening the
safe in Arden's library. He overpowers the
would-be jewel thief, and throws bim into the
safe. Arden, coming downstairs, liberates Lord
Lawrence, who tells him Dabney is the real
culprit, and together they overpower him and
tie him to a chair. Dabney urges tbem to
send for Foley, to identify him, and the de-
tective, arriving, makes haste to free Dabney
and arrest "London Larry." Dabney, cheered
by Betty's promise to marry him, goes home to
collect his $0,000, having proved himself his
father's son.
FOX FILM CORP.
HER FATHER'S STATION (Two Parts— March
5— Foxfilm).— The cast: Station Agent's Daugh-
ter (Anna Luther) ; Station Agent (Harry M.
O'Connor) ; Master Crook (Charles Arling) ;
Assistant Crooks (Bill Hauber and Lee Morris) :
Sheriff (Frank Alexander).
A station agent's daughter has two lovers.
The first is a villainous telegraph operator;
.the second is a poor but honest switchman.
The girl is torn between her two loves.
A telegram conveys the information that a
shipment of gold has been consigned to the
station presided over by the father of the sta-
tion agent's daughter. The villainous telegraph
operator learns of it and thinks up a plot. He
summons to his assistance a highly unsuc-
cessful crook who has just been released from
prison, and, with a pair of assistant crooks,
the gang is complete.
The station agent, a simple-minded old per-
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THE MOVING PICTURE WORLD
March 24, 1917
son, i.-i bound to a chair and the crooks take
bi bind him, so that when the door of
ihr safe Is blown off lit) may protect them from
it. Hi does. At that moment his daughter
is, but the crooks flee with the gold.
Tht'h i Cbaee. The crooks on a hand-
car are pursued by the slim on a
Otive, the police force in a launch, the
ui.ui iii an automobile and the station
d lighter on a motorcycle. One must
iu know bow it cuds ; the action
is too swift for description.
BLUE STREAK (Five Parts— March
The story tells of the reformation of a
millionaire's son, who later develops such con-
sistent speed on the "draw" and on a horse
that it wins for him the title of "The Blue
Streak." Driven from home, the "Streak"
changes his mode of living entirely.
of his adventurous spirit penetrates
even into the town of Sterling, beyond the
Kockies, where he one day finds bimself. He
strolls into the common meeting-place there,
the saloon, and proceeds to prevent a forced
marriage between the proprietor's daughter,
"The Fledgling," and a gambler by the simple
expedient of covering all with his revolver
while preparing to make her captive himself.
A short time after they reach his retreat in
the hills, the "Streak' is almost overcome by
what occurs to him. The gambler must have
wronged the girl, and he. the "Streak," has in.
terfered with retribution. He leaves "The
Fledgling" in his partner's care and rides
furiously back to the town for the "miscreant."
He makes him prisoner, after a hard fight.
and with a parson, brings him to the hut. The
girl protests that the gambler has not harmed
her, but the "Streak" will not listen. In
desperation, "The Fledgling" goes through with
a fake marriage ceremony.
Miles away on the horizon the "Streak" sees
a posse approaching to arrest him for his es-
capades. He bids "The Fledgling" good-bye and
prepares for surrender. She begs him to flee.
When he refuses she rushes to his arms, crying
out her explanation. He mounts his horse, lifts
her behind him, and dashes off — to begin life
anew in his old home.
K-E-S-E, Inc.
BURNING THE CANDLE (Essanay— Five
Parts — March 51. — The cast: James Maxwell
(Henry B. Walthall) ; Molly Carrlngton (Mary
Charleson) ; Judge Carrington (Junen Barton) ;
Mrs. Carrington (Frankie Raymond) ; AUred
Lewis (Thurlow Brewer) ; Merrit Cole (Patrick
Calhoun). Directed by Harry Beaumont.
Beneath the moonlight of the southern skies
Molly Carrington, daughter of the south,
pledges her heart and hand to "Jlmmle" Max-
well. It is on the eve of the young man's de-
parture to New York, where his knowledge or
cotton has won him a good position In a cot-
ton broker's office. They are married and de-
part for the metropolis. Due to Maxwell's
transition from his calm and uneventful home
life to the maelstrom of worldly battle, ne suc-
cumbs to liquor's lure, and from a stalwart hus-
band is dragged to the depths or Demon Rum s
depravity. He loses his position and Molly
leaves him, returning to her southern home. As
a "down-and-outer" Maxwell sees In a Mobile
paper a rumor that his wife plans to divorce
him and marry his former rival. Alfred Lewis.
His smoldering love for Molly flares up to ex-
pose vividly the curse which drink has placed
upon him. Maxwell throws off his alcoholic
yoke, becomes a man again and wins back his
position. He finds Molly waiting for him the
first day he enters the office.
BLUEBIRD PHOTOPLAYS, INC.
MUTINY (Five Parts— March 12). — The cast:
Esther Whitaker (Myrtle Gonzalez); Aaron
Whitaker (Jack Curtis) ; Grandfather Whitaker
(George Hernandez) ; Caleb Tilden (Fred Har-
rington) ; Jacob Babcock (Val Paul) ; Eben
Wiggs (E. J. Brady). Written and produced
by Lynn F. Reynolds.
Aaron Whitaker is a seafaring man, owner
of the sailing ship Alden Besse. He has prom-
ised Jacob Babcock, his first mate, that his
daughter. Esther, shall become Babcock's wife.
But Esther is in love with Caleb Tilden, her
childhood sweetheart, and her grandfather, in
sympathetic interest, advises her to marry1
Caleb and run the chance of gaining her father's
forgiveness.
The Alden Besse is at sea when Esther's mar-
riage to Tilden takes place. At about the same
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Burke & James. Inc., 240 B. Ontario St.- Chicago. Sole
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Write for Announcement
Operators:
Do you know exhibitors who
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matter what model they pos-
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address below and you will receive in return a useful
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AMERICAN STANDARD M. P. CO.
110 West 40th Street, New York
The Original and Leading Moving Picture
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The Kinematograph
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The reliable Trade organ of Great
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American imported films. Read
by everyone in the industry. Spe-
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time Grandfather Whitaker dies. Jacob Bab-
cock has remained asnore for tne purpose of
marrying Esther, and when the Alden Besse
returns and her skipper finds that his daugh-
tre has not married Babcock, his anger is in-
tense. Accidentally he discovers, in Esther's
sewing basket, a baby's stocking, and divines
the truth.
He compels Esther to board the Alden Besse,
locking her in a cabin. Then he seeks out
Caleb Tilden, and in a fight believes he has
killed him. Tilden, however, has simply been
stunned and when Whitaker throws him from
the wharf his sudden immersion in the cold
water revives Tilden and he manages to crawl
to a string-piece under the dock.
At that moment the Alden Besse is sailing,
and Tilden watches her with frenzied interest.
He sees Esther as she runs to the stern and
attempts to jump overboard. Esther's lather
drags the girl back to her cabin and there she
is securely imprisoned. The cook of the craft,
Eben Wiggs, is the only man on board who
has any sympathy for the girl. The cook cares
for her, even when her child is subsequently
born.
Babcock is sailing on the Alden Besse, and
when Whitaker tries to compel his daughter
to marry the mate, Esther declares that she
will throw herself into the sea before allowing
her father to conclude the marriage ceremony.
Whitaker, in disgust, abandons his purpose.
Later the seamen join in mutiny and kill
Whitaker, their leader being Jacob Babcock.
In the meantime, Tilden has tried to come
upon the Alden Besse by shipping as a sailor in
a craft that sailed the same sea the Besse
usually did, and has found her lying in
Panama Bay. When he attempts to board the
Besse, Captain Whitaker thinks he sees the
ghost of the man he believes he has killed, and
drives Tilden from the ship.
Tilden returns home and waits for the re-
turn of the Alden Besse. The mutiny has
broken out as the ship is approaching her home
port. There is a fierce storm approaching at
the time, and when it breaks the Besse is
wrecked. Tilden heads the villagers who go to
the rescue, and is the one who wades into the
water and secures a raft upon which Esther
and her baby have been lashed by the cook.
The reunion follows and the final cruise of the
Alden Besse becomes tradition.
POLLY REDHEAD (Five Parts — March 19).
— The cast: Pollyooly (Ella Hall) ; Lady Caro-
line (Gertrude Aster) ; Lady Osterley (Gret-
chen Lederer) ; Mrs. Sarah Brown (Helen
Wright) ; Mrs. Meekin (Mrs. L. A. Emmons) ;
Duke of Osterley (Charles Mailes) : John
Ruffin (George Webb) ; Hon. Gedge-Tomkins
(Richard Le Reno) ; Lord Ronald (James Mc-
Candless) ; Edgar, the "Lump" (William Worth-
ington, Jr.). Directed by Jack Conway.
Aside from the fact that Polly had red bair,
in abundance, she was not otherwise an ex-
ceptional child — save for one thing. She was
willing to work and slave, if need be. to keep
her baby brother, affectionately termed "The
Lump," from being sent to the poor house. So
she did bousework and prepared breakfasts for
John Ruffin, an attorney, and Hon. Gedge-
Tompkins.
John Ruffin's sister, Lady Osterly. has sepa-
rated from her husband, and he holds their
child. When Lady Osterly calls on Ruffin she is
struck with the remarkable resemblance Polly
bears to her own child. Ruffin and Lady Osterly
formulate a plan to come into possession of
her daughter, by using Polly as a substitute.
When they offer Polly twenty soverisns to go
to the Duke of Osterly's home and impersonate
the other child, the amount of money fairly
staggers Pollv and she accepts. By changing
the children wben the child of the Osterly's is
nut riding with her nurse. Polly eains access to
the Duke's home and the Osterly child comes
to John Ruffin's apartments to stay until her
mother can get her ticketed to the continent
and travel away with ber.
r>ollv does the best she can under strange
cnnrHMons. but despite her resemblance to the
risterlv child, the servants are suspicious and
Beware of Strangers
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Automatically supplies only lucb Toltage •■
arc require*. Nn watte of currrtit in ballast
HERTNER ELECTRIC A MFC. CO.
431 Prospect Ave. Cleveland, Ohio, USA.
March 24, 1917
THE MOVING PICTURE WORLD
1989
ONE OF THE MANY ACCOMPLISHMENTS OF
PROJECTORS
At least Seventy-five Per Cent, of the Installations of SIMPLEX PROJECTORS
during the last five years have replaced other makes of motion picture machines.
THINK what this MEANS as an ASSURANCE
of the SUPERIORITY of
C^^^T Projectors
This is CONCLUSIVE EVIDENCE of MERIT
and clearly shows that
Projectors
BE YOUR OWN JUDGE.
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of perfect projection.
WE INVITE COMPARISON.
Put a SIMPLEX alongside of your present machine and you will see
why SIMPLEX attained such remarkable results.
ThePrecisionMachine (o:Tnc.
317 East 34th: St- Newlbrk
THE OWNER'S PROSPERITY
depends on his ability to give his patrons what they want
for the price they will pay.
If you can give your patrons a better quality of picture
for the same price without increasing your expenses, your
prosperity is insured.
Use a Wagner WHITE LIGHT Converter and guarantee
the quality of your pictures. Bulletin 10923.
Wdinedikdric
Majouia<fturin£ Company, Si. Louis. Mo.
A large number
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the country have
adopted the White
Light Converter.
In the one here
shown there are
two 70- ampere
White Light Con-
verters used; also
Wagner Motors
are here used to
drive the air
washers, ventilat-
ing system, etc.
459
In Answering Advertisements, Please Mention the MOVING PICTURE WORLD.
1990
THE MOVING PICTURE WORLD
the Duke falls to wondering what has happened.
Young Lord Ronald, visiting the Duke, Is above
all suspicious of Polly.
The Osterly girl is under similar suspicion
at Ruffln's home. "The Lump" positively de-
clines to have anything to do with her. There
Is a blunder in the preparations Lady Osterly
and John Rullin make for the European trip.
Polly disregards positive instructions and leaves
the Osterly mansion before plans can be worked
out.
The Duke follows Polly in his automobile,
searching for her in a nearby park where she
has liked to go with young Lord Ronald to
play. Finding Polly where he thought he
would the Duke carries her back to his home.
Here John RufBn directly arrives, to tell the
Duke that his wife and child must, bv that
time, be well on their way across the Chanel.
Lady Osterly, through miscalculation, has be-
come worried because Ruffln does not arrive
with the tickets and telephones him at the
Duke's (her husband's) home. The servants
call the Duke in answer to the summons and
thus husband and wife find themselves talking
to each other — much to their mutual surprise,
as well as secret delight. As a result of this
accidental 'phone call, a reconciliation is effected
and everything ends happily for everybody — in-
cluding Polly Redhead, who has made a great
conquest of young Lord Ronald's heart.
CHRISTIE FILM CORP.
HIS FLIRTING WAYS (March 12).— Neal Is
a flirt. Billie, his wife, gets a delayed tele-
gram from a girl friend, Ethel, that she will
arrive for a visit. Hubby, on his way down-
town, sees a pretty girl and starts a flirtation.
This girl happens to be Ethel, who does not
know Neal. Billie tells Ethel that Neal is a
gay dog, showing Ethel his picture. "Yes,"
says Ethel, "he tried to flirt with me." So
the two girls plan to teach the wayward one a
lesson.
Ethel continues the flirtation without letting
Neal know she is his wife's friend. Ethel eoes
to dinner with Neal, while Billie gets herself
up as a "bad man," with a big mustache and a
six-shooter. Going to the cafe, she appears
suddenly in the private booth. Ethel gasps,
"My husband !" as Billie fires and chases Neal
out. The girls hurry home and Billie, properly
dressed, receives Neal when he comes in breath-
less.
When she goes out, Ethel comes in and black-
mails Neal. He gives her a hundred to get her
out before Billie comes in. Ethel goes out in
the hall and there she and Billie divide the
money and have a big laugh. Neal hears them,
comes out and sees the ioke is on him. "But
who was the little gun-fighter?" he asks. "That
was your wife." says Ethel. This flabbergasts
Neal completely.
WORLD PICTURES.
THE DANCER'S PERIL (Five Parts— March
12). — The Grand Duke Alexis has been happy
with his wife, Lola, formerly the queen of the
St. Petersburg ballet, and their baby daugh-
ter, Vasta. But the lowering cloud that has
always hung over them through the refusal of
the Russian Court to recognize their marriage
breaks when the Duke learns there is an in-
trigue against his wife's life. She makes her
escape at midnight and, powerless to do any-
thing, Alexis is forced to see his wife pass out
of his life. The baby is given to Marta An-
tonovitch, in charge of the girls at the Im-
perial Ballet School.
Years later Vasta is the most apt pupil at the
school. Her father comes to see her often and
Is deeply affected by her resemblance to her
mother. The relationship is kept secret, but
when he is ordered to the South for his health
he gives last instructions that she be well
cared for.
Michael Pavloff, the impresario for the Rus-
sian Ballet, who has discovered the duke's
secret, goes to the school to choose the dancers
to be sent by the government to Paris. He
takes a liking to Vasta, but Marta refuses to
allow the girl to go when he chooses her for
deportation. The girl frets over the refusal,
disguises herself as a boy and changes places
with a youth who had not wanted to go.
In Paris Lola, despite the sorrow of the
changing years, holds sway over men's hearts.
Pavloff is an ardent admirer of her's, but lately
he has been thinking more of Vasta. Richard
Moraino, a young artist commissioned to paint
the portraits of the Russian Ballet, is attracted
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per thousand, of over 600 players. Made
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PHOTOGRAPHS, size 8x10, of all the
prominent players, 600 different names,
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LARGE PICTURES, HAND COLORED,
size 11x14, all the prominent players, 20c.;
in aluminum frames, 50c. each.
GRAVURE FOLDER, containing pic-
tures of the prominent players, including
•tars from the stage, $10 per thousand.
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STATE RIGHTS
Bought — Sold — Released
California and Arizona
ROBERT A. BRACKETT
Knickerbocker Bldg.
LOS ANGELES
March 24, 1917
by Vasta. Their courtship progresses and one
aitemoou while they are having tea together,
i.o<a and i-avloif are seated at the next table.
Bom women leel an interest in the other and
Luia is aiurtluu wuen ravioif tells her he has
uncovered sue is the daughter of the tirand
Dune Alexis and that he intends to get her for
his own.
Une night during the performance the elec-
trician is nilleu and tne stage darkened. Wuen
the Uguts are turned on again tuey discover
Vasta uas disappeared. Pavlou has taRen the
gin and iocks utr in nis apartment. To divert
suspicion he gives a dinner party. During the
reveiry Loia, wno is a member of tne party
hears a uah-suiothered cry and, guided by it
cornea to tue loaned door behind wuich vasta
is concealed. She stays until the last guest has
departed and then appeals to the liquor-dazed
Paviou, Sue secures uie key to the room and
hurries bacK, cautioning Vasta to make haste
but i-avlou comes upon them and seizes Vasta
in his arms. Lola tnea shoots him. Then Lola
reveals ner identity.
Alexis, wuo ia passing through Paris, stops
to see Pavloff. He discovers Lola and the dead
man and accuses her of having been his mis-
tress, but wnen Vasta comes lorward and tells
ail, Alexis begs her forgiveness. He says he
will taKe tue respousioility of the killing
knowing ne will be vindicated when he says it
was to save the honor of his wife.
Richard and Vasta are once more brought
togetuer and Alexis asks his wife if she is
willing to brave the Russian Court with him
alter ail these years. Her happy smile is suffi-
cient answer.
n,,™^ SOCIAL LEPER (Five Parts— March
I.)).— The cast: John Dean (Carlyle Black-
well; ; Rooert Warren (Arthur Ashley) ;
Adrienne Van Couver (June Elvidge) ; Henry
Armstrong (George MacQuarrie) ; Airs. Stephen
Barklty (lsabelle Berwin) ; Lorraine Barkley
(Evelyn Greeley;; Mrs. Dean (Mrs. Eugenie
Woodward;; Mme. Mclvina (Edna Whistler)
L-ircded by Harley Knoles.
Adrienne Van Couver, a divorcee, visited
Mme. Melvina, a clairvoyant, who tells her that
a tall dark man, Robert Warren, is excited over
a letter he has just received from her, telling
him she does not love him. The fortune teller
bids her beware of him, then goes on to tell
her that Henry Armstrong, the man she loves
will never love her. The clairvoyant then tells
Adrienne of a young girl, Lorraine, whose eyes
are dim with the tears that she has caused
In another part of the city, Lorraine greets
her fiance, Henry Armstrong, with ill-con-
cealed dejection and he tells her he fears she
still loves John Dean, but she dispels his sus-
picions. John Dean shares the secret of his
silent love for Lorraine with his mother. Rob-
ert Warren goes out into the night — it is then
he meets John.
In the other's haggard face, John Dean sees
traces of his own sorrow and trying to make
it easier for this man who has been his friend
for five years, he tells Robert Warren his story.
Eight years ago he and Adrienne were mar-
ried. For two years they lived on the money
inherited from his father. It was then the baby
came and the father found happiness in the
touch of baby hands, but to his wife it made
no difference. Then the baby became ill, and
while its mother was away, dancing, the little
life slipped away. Six months later Adrienne
was given a divorce. Then he and his mother
came to New York and a few years later he
met and loved Lorraine Barkley.
Although Henry Armstrong was a dangerous
rival, Lorraine loved him and he did not fear
until the day when the Barkley's gave a re-
ception. It was then he met Adrienne again
and she taunted him with his love for the
young girl. When she demanded money, he
gave it to her. Lorraine sees this and miscon-
strues the situation. It is then her engagement
to Henrv Armstrong is announced. John finishes
his story and Robert is maddened by the de-
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the MOVING PICTURE WORLD.
Beware of Strangers
March 24, 1917
THE MOVING . PICTURE WORLD
1991
struction of the halo he had built around the
woman he loved.
Robert makes his way to Adrienne, who has
been nervous and ill at ease ever since she re-
turned from the fortune teller. Robert's hag-
gard appearance frightens her and she tele-
phones to Henry, but her call for help is only
half uttered when Robert forcibly takes the in-
strument away from her. Henry, alarmed,
starts off at once to aid her.
In the meanwhile, John, fearful for Adrienne's
safety, goes to warn her. He arrives just after
Robert has made his escape after murdering
Adrienne. When Henry arrives with two police-
men, he finds John bending over the dead
woman. He is arrested. Lorraine is broken-
hearted when she hears of the arrest and pleads
with Henry, who is a lawyer, to take Dean's
case.
Deteotives search Robert's apartment and
find here a coat with buttons similar to one
found in the dead woman's hand — and one is
missing ! They trace Robert to the hotel and
after a terrible fight he is taken into custody.
Happiness came with the morning, for Henry
took Lorraine's hand and told her she was re-
leased from her promise to marry him. Then
she called up John Dean and told him that she
was ready to marry him.
GREATER VITAGRAPH.
ALADDIN FROM BROADWAY (Five Parts —
March 19). — The cast: James Fitzgerald
(William Duncan) ; Mrs. Fitzgerald (Edith
Storey); Light-of-Life (Laura Winston) ; Amad
(Otto Lederer) ; Jack Stanton (Antonio Mo-
reno) : Sadi (George Holt). Directed by Will-
iam Wolbert.
James Fitzgerald, an antiquarian, receives a
letter from England that he has fallen heir to
the title and fortune of his deceased brother.
He leaves his Armenian wife and daughter in
the care of Abu, a servant. An uprising among
the Turks ensues and Mrs. Fitzgerald and the
child are taken captive. Returning, Fitzgerald,
with Abu, the servant, goes in pursuit. The
only thing remaining of his home and wife is
a small prayer book. Fitzgerald goes to Mecca
to avoid capture, and hides the prayer book in
a recess in the wall.
Several years pass. Jack Stanton hears
Lord Fitzgerald exclaim that it is impossible
for any white man to emulate the feat that he
■did years ago. Stanton claims that if an Eng-
lishman could enter Mecca, an American
•could to it too. A bet is made whereby Stan-
ton is to go to Mecca and, unaided, bring back
the prayer book hidden by Fitzgerald.
Stanton arrives at Mecca, disguised as a pil-
igrim. His father was the American Consul at
Damascus in Stanton's youth, and his knowl-
edge of Arabic is good. He finds the prayer
book, but an Arab named Sadi steals it during
the night. Stanton follows Sadi to Damascus.
In Damascus Fitzgerald's daughter is liv-
ing in the care of a presumed stepmother named
"Light of Life," who contracts with Amad, a
rich diamond merchant, to deliver Faimeh, as
she is called, to him as his wife. The mar-
riage takes place in spite of Faimeh's pro-
testations. Amad utters the triple Moslem sen-
tence of divorce, and she is again free. Amad
is still desirous of having her, but under the
"Koranic law, cannot remarry her until she has
been married to another man and divorced by
"him. With El Sabbagh he goes to find a man.
They find Stanton, and he is inveigled to do
:as they ask. Through the lattice work Stanton
and Faimeh are married, but Stanton gets a
•glimpse of her face and refuses to pronounce
the triple divorce. A fight ensues and Stan-
ton finds himself with his wife in a walled
garden. They make their escape into the
"desert. There Stanton disguises Faimeh as a
boy and himself as a Jewish story teller.
Amad and El Sabbagh in pursuit, with Sadi,
who has the prayer book in his possession,
overtakes them but do not recognize them.
A suspicion enters Sadi's mind and he re-
turns and spies on them. Stanton discovers
him and a fight ensues in which Sadi is
knocked unconscious and Stanton recovers the
prayer book. Stanton and Faimeh leave on
Sadi's camel and meet Fitzgerald, who is on
his way to Damascus. Fitzgerald takes Faimeh
with him, but Stanton goes on alone, as the
agreement in the wager is that he shall not
accept assistance from any Christian.
Amad and El Sabbagh find Sadi, who tells
them about Stanton and the girl. They start
in pursuit, and during a sandstorm Amad Is
•separated from his companions. Stanton has
taken refuge behind his camel and Amad
stumbles upon him and crawls under the same
blanket that is protecting Stanton. The storm
abates. Amad tries to kill Stanton, who finally
gets the upper hand, and when he has Amad In
his power his pity for the older man grows
and he finally compels him to get on his camel,
divides the water and tells him to be on his
way before he changes his mind.
In Damascus, Fitzgerald, through the jewels
Faimeh wears, discovers that she Is his daugh-
ter. Faimeh and Fitzgerald search for Stan-
ton and meet Amad, who tells them about his
self-sacrifice. Days later a sun-blistered man,
almost out of his mind, staggers into Fitz-
gerald's apartment. There he sees Fitzgerald
and Faimeh in an attitude of endearment and
taking a mistaken idea from it, utters the triple
divorce and then falls in a faint. Faimeh
nurses him through a long siege of brain
fever, and on his recovery explains to him the
reason for the occurrence that be has wit-
nessed. After a time, back on Broadway, Fitz-
gerald settles his wager and a Christian mar-
riage is performed.
THE SECRET KTNGDOM (Thirteenth Epi-
sode, THE TRAGTC MASQUE. 2 Parts, March
20).— As Count Ramon, Madame Savatz and
their prisoner, Princess Julia, arrive in New
York, Phillip and Juan arrive by train, hav-
ing crossed from Havana to Key West. A
New York newspaper, containing a story of
the romantic love affair between Princess Julia
and Phillip, fighting for his throne, usurped
by Simond, gives Arthur Droyd, a crook who
finds that he resembles Phillip, a chance to
put up a game.
In the hotel room adjoining Phillip s, Droyd
hears Phillip tell Juan of his wire to tho Ari-
zona bank for funds, and he plans with his
confederate to do away with Phillip and Juan,
collect the money and impersonate him.
Ramon and his party go to the same hotel
where Phillip is stopping, but when Ramon
sees Phillip's name on the register he is sur-
prised and enraged, and walks out to go to
another hotel. But Droyd recognizes Julia
and slips the word to her that Phillip is in
this hotel.
Droyd follows and ascertains where Julia's
party is stopping, then he returns, secures
access to Phillip's room with his confederate,
and renders him insensible, then chloroforms
him. Juan returning, tries to fight, but he,
too, is overpowered and accorded the same
treatment. Droyd hastily perfects his re-
semblance to Phillip by some make-up and then
awaits the money from Arizona. Detectives
searching for Droyd break into his room,
where Phillip and Juan are now lying. The
two, awakening, think they are being framed-
up, and put up a hot fight, but are dragged
to the station by the detectives, who think
thep have taken Droyd.
Julia writes a note to Phillip requesting him
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Col.W.FCody
Buffalo Bill
BUFFALO BILLS FAREWELL SALUTE FROM THE
SADDLE AS SHOWN IN THE ARENAOF BUFFALO
BILL ( HIMSELF &I01 RANCH SHOWS COMBINED.
PERSONALLY DIRECTING THE SHOW THAT
MARKSTriE END OF HIS 40 YEARS OF CIRCUS LIFE
State Rights For Sale
STRICTLY CASH- NO PERCENTAGE
CONTRACTS CONSIDERED,
c+t FOR BOOKINGS AND STATE RIGHTS
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to call, but Ramon intercepts the note and
changes it to read for an appointment at a
lonely spot. Then he hires a gang of thugs
and when Droyd. in disguise as Phillip, goes
to the spot, he is killed, and Ramon thinks
he has killed Phillip.
Phillip is shortly released when the officials
become aware of their mistake, and be and
Juan set out in search of Julia, but Ramon,
fearing the consequences of his crime, has
started already for Europe with his party, and
Phillip is left alone, disconsolate.
PATHE EXCHANGE, INC.
HEARST-PATHE NEWS NC. 19 (March 3).
New York City. — The martial spirit per-
vades all ranks and loyal bellhops prepare
atop their skyscrapi-r hotels to aid the coun-
try. Subtitles: Norwich University cadets
give promise of able service as they gallop
through the deep snow. Alpine methods are
a little more difficult, but persistence succeeds.
Getting ready to hold their own in close
quarters.
Boston, Mass. — The good ship Carrie L.
Hirtle brings welcome relief to the needy as
she unloads a cargo of 5,01)0 bushels of pota-
toes. Subtitles : This basket of $.'{.".") offers
new possibilities for milady's e.rnaments. The
cry for cheaper food continues despite in-
clement weather.
Chicago, 111. — Foodstuffs soar still higher as
fire consumes a quantity of the rare and
precious articles in a local elevator. Subtitle:
Another blaze in the Kentucky public elevator
adds to the difficulty in the food supply.
With the Italian Army on the Carso. — Sub-
titles: Miles of trenches circle the hillsides
as the Italians move steadily forward over
the rugged mountain ranges. Narrow and dif-
ficult paths lead up to the fighting line. Hid-
den from enemy airplanes, huge guns await
the opportunity for an effective attack. Ruin
and desolation follow in the wake of the re-
treating troops.
San Diego, Cal. — Sweetwater Dam, the
breaking of which last year caused the dis-
astrous flood of the Otay Valley, is being re-
built. Subtitles: The new six-syphon spill-
way is the largest of its type. The valley still
shows the effects of the turbulent waters.
Mysteriously Missing. — Ruth Cruger, 18
years old, disappeared suddenly from her
home. It is believed she was kidnapped. Sub-
title: District Attorney Swann of New York
requests that any person seeing the girl com-
municate with bim immediately.
Laredo, Tex. — The border town honors the
memory of George Washington, whose spirit
shines forth as the nation's guiding star in
.these troublous times. Subtitles: Floats re-
call the memorable deeds of :he country's Il-
lustrious founder. New Orleans hold* an Im-
pressive military review. Red Cross flags are
presented to the hospital corps.
New London, Conn. — Her trial tests success-
fully accomplished, the submarine Isaac Peral
prepares to sail for Spain under her own
power. Subtitle: This craft at least need
not fear any U-boat dangers on her 3,000-mile
journey.
Washington, D. C. — For the second time In
three weeks crowds gather about the Capitol
awaiting President Wilson's reply to Ger-
many's invasion of America's rights. Sub-
titles : Even as Congress convenes the steam-
ship Laconia is torpedoed with a loss of two
American women. I request that you author-
TANKS and RACKS
that give satisfaction
Write for Folder No. 14
Pacific Tank & Pipe Co.
Lot Angeles — San Francisco, Ci
PATENTS
Manufacturers want me to send them pat-
ents on useful inventions. S nd me at once
drawing and description of your invention
and I will give you an honest report as to
securing a patent and whether I can assist
you in selling the patent. Highest refer-
ences. Established 25 years. Personal at-
tention in all cases. WM. N. MOORE, Loan
and Trust Building, Washington, D. C.
1992
THE MOVING PICTURE WORLD
March 24, 1917
ize me to supply our merchant ships with
Ive arms to protect our ships and our
Secretary Lansing reveals a secret
plot by Germany to form an alliance with
Mexico and Japan lei war on America.
Olympia, Wash. (Seattle only). — The last
regiments of the State's Militia returning
the border are enthusiastically welcomed
back. Subtitle : Governor Lister greets the
commanders.
HEAKST-PATHE NEWS NO. 20 (March 7).—
Washington, D. C. — The Japanese Ambassa-
dor, Viscount Sato, who vigorously denies any
alliance of his country with Germany against
America. Subtitle: General Carranza, Mexican
de facto President, to whom Germany prom-
ised American land for his aid.
Rochester, N. Y. — A huge trenching machine,
Similar to those employed by the Russian
Armies, is now to be used by the United States.
Subtitles : The machine can dig an eighteen-
foot trench at the rate of one foot a minute.
The dirt is automatically removed to the side.
San Francisco, Cal. — The body of General
Funston is fittingly honored by the city which
he aided so nobly during the earthquake. Sub-
titles : The casket is taken to the City Hall,
where it lies in state for one day. On to its
last resting place — draped in the colors for
which he fearlessly fought.
On the Italian Front— The steady advance
of the Italians on the Carso has netted many
thousands of Austrian prisoners. Subtitles :
Celebrating an Allied victory with an elaborate
feast. Their favorite dish is in demand. Im-
pressive field services are held in prayer for
further victory.
In France. — The British armies establish their
dugout barracks on the hillsides, while they
wait to resume their offensive. Subtitles : Heavy
rains convert the roads into marshes, which
must be repaired before the troops can ad-
vance. The Allies have mounted aerial guns
on autos to better pursue enemy airplanes.
New York City. — Daring steeplejacks brave
the dizzy heights to untangle the National flag
on the Municipal Building. Subtitle: Quite at
home twenty-one stories above Park Row.
Washington, D. C. — An inspiring panorama
unfolds before the Capitol as the stage is set
for the inauguration of President Wilson. Sub-
titles.: He leaves the White House in the time-
honored carriage for the ceremonies, accompa-
nied by Vice-President Marshall. The arrival
of the Supreme Court Justices, Cabinet Officials
and foreign envoys. I do solemnly swear that
I will faithfully execute the office of President
of the United States — and will, to the best of
my ability, preserve, protect and defend the
constitution of the United States. Delivering
the Inaugural Address. After the ceremonies
the President leads the great military proces-
sion. The West Point Cadets and Annapolis
Midshipmen. We greet the President and Vice-
President of the United States.
POTS AND PANS PEGGY (Gold Roster-
Thanhouser (5 Parts, March 18). — The cast:
Peggy McGraw (Gladys Hulette) ; Taxi Barney
(Wayne Arey) ; Rah-Rah Arthur (George
Mario) ; Drawing Room Marian (Kathryn
Adams) ; Society Mrs. Stuyvesant (Grace Hen-
derson) ; Million-Dollar Deane (Arthur Bauer);
Eighteen-per-Week Jack (Lord McCackill).
Directed by W. Eugene Moore.
"A lady wants a good, honest girl !" the
matron of the employment agency spoke to a
room full of them, for they all rose to their
feet and crowded about her. She continued,
"to cook, and wait on table, and mend and
sweep and wash and ," but the place was
empty of all aspirants save little Peggy Mc-
Graw. "Pots and Pans Peggie" she was
called — and Peggy got the job. And she needed
it, for four reasons — her four little orphan
brothers and sisters.
When she arrived at the Caldwell home and
found the mother trying to marry off the un-
willing daughter, Marian, who was in love
with Jack, to a horrid millionaire, her sym-
pathetic Irish heart revolted, and she ran
Marian's affair for her to Jack's everlasting
joy. The son of the house, Arthur, a r'ah-ran
boy and a ne'er-do-well, fell in love with Peg-
gie, but Peggie's heart was carted around the
city under the jacket of Taxi Barney, who
worked for his living.
The millionaire, William Deane, got Arthur
a job in the War Department, and then the
fun began, for Deane was a thief and planned
to use the guileless Arthur as his tool in a
deal to sell some valuable plans to another
country.
The scheme worked — that is, half way — un-
til Peggy stepped in. How she, with the aid
of Barney, a broomstick and a vacuum
cleaner — the implements of her trade — out-
twitted the villains, saved Robert and the Cald-
well name, and straightened out things gen-
erally, and how she became Taxi Barney's
"fare" for life make a delicious tale of thrills
and foolery.
MYSTERY OF THE DOUBLE CROSS (Epi-
sode No. 2 — "The Masked Stranger"— Two parts
— Astra — March 25). — The cast: Phillippa
Brewster (Mollie King) ; Peter Hale (Leon
Barry) ; Bridgey Bentley (Ralph Stuart) ; Dick
Annessley (Gladden James) ; The Masked
Stranger (? ? ? ?). Directed by William
Parke.
Peter Hale, wealthy young man of leisure,
while returning to America received a mysteri-
ous message referring to the Double Cross, and
also on the same ship met with a mysterious
but beautiful young lady who bore on her arm
the sign of the Double Cross. On landing he
repaired immediately to the hotel, where he
read his father's will, which left to him the en-
tire estate contingent on his marrying a woman
especially selected and who would appear to
him and show upon her riglit arm, just below
the shoulder, the mark of the Double Cross.
Through his lawyer, Peter receives an in-
vitation to the Brewster country home, where
he frustrates the scheme of Bridgey Bentley,
social pet and pirate, to get Brewster's prop-
erty. There Peter meets the Mysterious Lady,
who introduces herself as Phillippa Brewster.
That night followed a series of events which
set Peter's head in a whirl. Peter tried to tell
Phillippa of his love, but slie pulled away from
him in surprise, denying that she had ever
kissed him. Growing desperate, Peter seized
her and tried to discover the mark of the
Double Cross, but before he could do so he was
confronted by a Masked Stranger.
"You must never do that again, Peter," said
the stranger. "Phillippa Brewster is not she
whom you seek. Go."
Phillippa fled and Peter, puzzled and greatly
disturbed, wandered back to the house. In the
hallway he discovered the Stranger enter Phil-
lippa's room. Crazed with jealousy, he broke
in the room, to find — Next episode — "An Hour
to Live."
TOLD AT THE TWILIGHT (Balboa— Gold
Rooster — Five Parts — March 25). — The cast:
Little Mary Sunshine (Baby Marie Osborne) ;
Daniel Graham (Daniel Gilfether; ; the Father
(Henry King).
A child, Mary Sunshine, filled with a desire
to play with other youngsters, was forbidden to
do so by her mother. But one day Piggy, a
young negro child, appeared over the top of the
fence and the temptation was too great. From
that day on, Mary was given to running off with
Piggy. As punishment for her first offense, she
was sent to bed without supper, but neither her
father nor mother could sleep when they real-
ized that Mary was hungry, so they caught
each other bringing food to the youngster.
On a nearby estate lived Daniel Graham,
rich, alone and grouchy. To him came the
awakening when he heard the laugh of a child.
Looking over the fence to locate the laugh, he
found Mary and Piggy encouraging a chicken
fight. From then on, day after day, the child;
visited him and brought cheer to the big man-
sion, which had never known the sound of
childish laughter.
On the off days, when not at the big house,
Mary and Piggy ran wild for ways in which'
to make passersby lose their seriousness and
smile. Not aware of the friendship of the
child for the rich man, Mary's father, in order
to make up for foolish ventures on the stock
market, attempted to rob the big house. This
same evening. Mary remained at the house
after her birthday party given her by Daniel
Graham. Being restless in her sleep from so-
many good things to eat, Mary started down
stairs to frighten her friend, but instead she
walked jn the big room just as her father was
in the midst of his attempted wrongdoing.
EDUCATIONAL FILM CORP.
THE LIVING BOOK OF NATURE ('Foreign
Deer" — Feb. 26). — Scenes of some of the most
beautiful animals in the world, snowing the
care of the young, the antics of the fawns and
the majestic bravery of the antlered stags.
THE LIVING BOOK OF NATURE ("The
Beaver Prepares for Winter" — March 5). — This
story of animal intelligence is a veritable play-
let of the wilds. It shows well-laid plans for
winter in the woods.
THE LIVING BOOK OF NATURE ("Jungle
Vaudeville" — March 12). — Untrained animals
demonstrate the comedies of Nature.
THE LIVING BOOK OF NATURE ("Feeding
the Fish Eaters" — March 19). — An intimate
study of the seals and other aquatic animals.
The various animal actors are astoninshing-
jugglers at dinner time.
THE LIVING BOOK OF NATURE ("Feeding
the Bears" — March 26) . — This subject shows
the droll capers of these huge and voracious,
but good-natured carnivors, are extremely
amusing.
RADIUM
GOLD FIBRE
SCREEN
When a carefully prepared history of the Motion Picture
Industry is compiled credit will be given the RADIUM
GOLD FIBRE SCREEN for the part it has played in
bringing the photoplay entertainment to its highest de-
velopment.
The RADIUM GOLD FIBRE SCREEN banished the
nicker.
The RADIUM GOLD FIBRE SCREEN made possible
the really HUMAN representation of animated figures.
You ought to have a Radium GOLD FIBRE
SCREEN in your theatre.
Canadian Distributors— J. T. Malone Films, Inc.,
Rialto Theatre Bldg., Montreal; Allfcatures, Ltd.,
56 King St., W., Toronto.
Radium Gold Fibre Screen, inc.
LEON SCHLESINGER, Gen. Mgr.
220 W. 42(1 Street, New York City
March 24, 1917
THE MOVING PICTURE WORLD
1993
c
Mssitied Advertisements note terms carefully
Remittances must accompany all orders for classified advertisements as follows: One
dollar per insertion for copy containing twenty words or less. Five cents per word on copy
containing over twenty words. Each word to be counted including names and addresses.
NOTICE TO ADVERTISERS:— The Publishers expect that all statements made in every advertisement will bear the strictest investigation.
SITUATIONS WANTED.
SUPERINTENDENT of film factory, at pres.
ent unemployed, desires engagement with re-
liable firm. Thorough laboratory man. C, care
M. P. World, N. Y. City.
CAPABLE theater manager at liberty. F. E.
Chapman, through loss by fire, of his unin-
sured theater, the New Colonial, at South Bend,
Ind see page 1567 of this paper for Feb. li, is
in the market for a position. He is capable, has
had 18 years' experience and can furnish refer-
ences. Address F. E. Chapman, 421 N. Wood
St., So. Bend, Ind.
* PHOTOGRAPHIC chemist and technical di-
rector of laboratory, excellent reference. Ad-
•dress Chemist, care M. P. World, N. Y. City.
AT LIBERTY— Capable picture theater man-
ager, twelve years' experience, go any place,
salary or percentage. Address Christian, 30
•Covert St., Brooklyn, N. Y.
THEATERS WANTED.
WILL LEASE picture theater, state popula-
tion, number seats, rent, what opposition. Ad-
dress Christian, 30 Covert St., Brooklyn, N. Y.
THEATERS FOR SALE OR RENT.
MOTION PICTURE theater, long lease, doing
good business, capable of further development,
800 seats, everything new. Address Morgan
House, Poughkeepsie, N. Y.
BEAUTIFUL moving picture theater in one
of Ohio's best towns. Doing a fine business.
Bear close investigation. Address T. V. T., care
M. P. World, N. Y. City.
FOR SALE — Up-to-date picture theater with
^tage and dressing rooms. Two Simplex ma-
chines, 390 seats, hour from N. Y. Discontinu-
ing business on account of health. Price at-
tractive. No triflers. Address M., care M. P.
World, N. Y. City.
FOR SALE— Beautiful theater in the pret-
tiest city in the Middle West, seating capacity
300, fully equipped with modern equipment,
playing only the finest pictures, 10c admission,
built for Theater, not a made-over store and
fire proof throughout, beautiful front, will sell
at a sacrifice, as I am in the automobile busi-
ness and cannot give it the time it requires ;
profits big for the investment. This is a Sun-
day town, run as long as you like. Will sell
one-half down, balance to be paid out of profits ;
running now. Wire appointment ; will go to the
i first one to investigate. Address George T.
Scully, Kalamazoo, Mich.
EQUIPMENT WANTED.
WE BUY all makes of moving picture ma-
chines. What have you? Monarch Film Serv-
ice, 228 Union Ave., Memphis, Tenn.
EQUIPMENT FOR SALE.
FOR SALE — Slightly used Simplex projectors,
guaranteed perfect and good as new, at reason-
able prices. Second-hand Motiograph in good
condition, cheap. Room, 206, 1482 Broadway,
N. Y. City.
BARGAINS — Slightly used Simplex, Power's
and Motiograph machine. Lowest prices — fully
guaranteed. Hallberg, 729 Seventh Ave., N. Y.
City.
WHY DOES Richardson recommend "Amber-
lux" lens filters? Write and find out particu-
lars. Price, with slide, $3,50. W. D. Warner,
8 E. Broad St., Columbus, Ohio.
POWER'S 6B, 6A, 6. Simplex type B and
type S. Edison Exhibition model B, model D.
Motiograph and three master model standard
machines. All in perfect condition, can be ob-
tained at low prices. National Carbons, %xl2
in., $6.00 per hundred; 94x12 in., $7.76 per
hundred. Call or write to-day. Picture The-
ater Equipment Co., 1604 Broadway, N. Y. City.
3,000 OPERA CHAIRS, steel and cast frames,
60c. up. All serviceable goods, cut prices on
new chairs. Six standard asbestos booths. Send
for weekly list of close outs and save half. J. P.
Redington, Scranton, Pa.
FOR SALE — 476 green colored, veneered, pic-
ture show chairs with ball-bearing hinge. Cost
$2.75 each. Will sell for $1.00 each. Also ozone
machine and side light fixtures. J. B. Elliott,
Mgr., Strand Theater, Lexington, Ky.
REAL BARGAINS in used projectors, Motio-
graph, complete outfit, fine lamp house rheostat
and lens. Cast iron stand, our price $110.00.
Peerless portable projector. Complete outfit with
lens and rheostat, price $55.00. Latest type Vic-
tor Animatograph, motor or hand driven. Motor
attached, fireproof and very new. Extremely
portable, price $110.00. Each machine guaran-
teed. David Stern Co., 1047 S. Madison St.,
Chicago, 111.
MOVING PICTURE outfit, Standard No. 4
machine, sligbtly used ; other accessories. For
particulars call mornings between 10 and 12,
M. Birnbaum, 2329 3d Ave., N. Y. City.
FORT WAYNE compensarc, • DC to DC 220
volt. 35 ampere. Al condition, $150.00. The-
ater Supply Co., 405 Nantucket Bldg., Akron,
Ohio.
CAMERAS, ETC., FOR SALE.
PROFESSIONAL CAMERAS, tripods, per-
forators, printers, developing outfits, rewinders.
Tessars, effects, devices, novelties, experimental
workshop, repair, expert film work, titles. Eb-
erbard Schneider, 14th St. & Second Ave., N. Y.
BE PREPARED ! NOW IS THE TIME TO
GET YOUR MOTION PICTURE CAMERA.
DAVID STERN COMPANY OFFER BEST VAL-
UES. SERVICE AND VARIETY. EVERY
STYLE FROM 100 FT. MODELS TO STUDIO
CAMERAS. TRADE IN YOUR OLD CAMERA
FOR THE NEWEST MODEL. A PARTIAL
LIST OF CAMERAS ON HAND PATI1E,
400 ft. capacity, old model, HELIAR F :4.5 lens,
line mechanism, two extra magazines. PRICE
COMPLETE, $85.00 EUEIUIAKi)
SCHNEIDER M. P. CAMERA, 200 ft. capacity,
Zeiss Tessar lens, F :3.5. PRICE, $95.00
U. S. CINEMATOGRAPH M. P. CAMERA,
400 ft. capacity, all adjustments, ideal for studio
work, tricks and illusions. Zeiss Tessar lens,
and extra magazines. PRICE COMPLETE,
$250.00 LATEST MODEL PATHE
NO. 2, INSIDE MAGAZINES, TESSAR LENS,
F :3.5, two extra magazines. PRICE, $450.00
LATEST MODEL UNIVERSAL. THE
CAMERA FOR ALL PURPOSES. LIST $300.00.
WRITE FOR SPECIAL PROPOSITION ON THE
UNIVERSAL THE LATEST MODEL
DAVSCO, 200 ft. capacity, standard film, weight
101/, lbs., MECHANISM EQUAL TO ANY CAM-
ERA, TESSAR LENS F :3.5, ALUMINUM MAG-
AZINES. PRICE, $110.00 $375.00 U.
S. ELECTRIC PRINTER, COMPLETE, OUR
PRICE, $150.00 TALBOT'S PRAC-
TICAL CINEMATOGRAPHY ; THE HAND-
BOOK for the beginner. Postpaid, $1.35
ADVERTISING BY MOTION PICTURES; full
of money-making ideas. Postpaid. $1.60. ANY
CAMERA SHIPPED C. O. D. PRIVILEGE OF
EXAMINATION ON RECEIPT OF $10.00 DE-
POSIT. YOUR MONEY REFUNDED IN FULL
IF NOT SATISFACTORY. TELEGRAPHIC OR-
DERS SHIPPED SAME DAY IF DEPuSIT IS
WIRED. WRITE FOR OUR COMPLETE CAT-
ALOGUE, JUST OFF THE PRESS. YOURS
FOR THE ASKING. DAVID STERN COM-
PANY, "EVERYTHING IN CAMERAS," 1047
R, MADISON ST, CHICAGO, ILL.
FILMS, ETC., WANTED.
"PILGRIM'S PROGRESS," "Parsifal" and
other classic films. State condition, lowest price,
paper, cuts, photos. Ray, 25 Clinton St., Brook-
lyn, N. Y.
FILMS, ETC., FOR SALE.
PENDLETON ROUND-UP — Typical frontier
days show. New and used prints. Hauck Fea-
ture Film Co., 294 East 56th St., Portland, Oreg.
FOR SALE — One thousand reels, singles and
features, sacrificed prices. Peerless Feature At-
tractions, Seattle, Wash.
MISCELLANEOUS.
MR. EXHIBITOR, for 15c a square foot we
renovate old screens with Silvertone, made to
equal any new screen. Perfect stereopticon pro-
jection guaranteed. Work done in your theatre.
Write us for particulars. McDonnell & Craw-
ford, 455 Fourth Ave., N. Y., or 2388 Jamaica
Ave., Richmond Hill, L. I.
A Welcome Visitor Each Week in Every Business Home Where Moving
Pictures Are of Interest
The Moving Picture World
Is Admirably Adapted to Carry Any Little
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Send Copy, with remittance, to CHALMERS PUBLISHING CO., 17 Madison Avenue, New York City
1994
THE MOVING PICTURE WORLD
March 24, 1917
.— I TST "H 17 V — ,. —
™^~"^~ 1 IN Lf JLi 7s. ~^^"^~
Actors' Fund Fair May 12 to 21 1936
Advertising for Exhibitors 1911
"Aladdin from Broadway" (Vltagraph) 1049
Anti-Censorship Slides 1944
Arbuckle Finishes Transcontinental Trip... 1930
At Leading Picture Theatres 1933
Australian Notes 1031
Australian Showman Visits Seattle 1024
British Notes 1922
Brooklyn's Triangle Shifts to Paramount. . .1043
Calendar of Daily Program Releases 1978
Capital's New Building Rules 1964
Censor Advertising In Illinois 1968
Champaign, Miss, Exhibitor Extraordinary. .1905
Chicago Muddle Cleared 1938
Chicago News Letter 1939
Children's Matinees 1925
Cleveland's New Exchange Club 1906
"Cloud, The" (Van Dyke) 1946
"College Boys' Special, The" (Kalem) 1947
Colorado Censor Bills Protest 1073
Comments on the Films 1950
Cropper, R. C, Heads Standard 1970
Crimes Committed in Name of Morality. .. .1923
"Daughter of the Poor, A" (Triangle) 1049
Denver to Have a New 3,500-Seat Theater. 1973
Exchange Efficiency 1920
Facts and Comments 1903
Fairbanks Announces Future Plans 1028
Garden, Mary, in "Thais" 1943
Goldwyn's World-Wide Publicity 1937
Higher Admission, Working for 1974
Hodkinson, President, on Tour 1938
TO CONTENTS
Indiana Legalizes Sunday Picture Shows... 1907
Indiana May Have Sunday Pictures 1934
Industry Responds to Charity Ball Appeals. 1940
Is the Public Educated to Expect Too Much 7.1907
Jaxon Film Corporation Enters Field.
.1934
Kansas City Screen Club Ball 10:i5
Kerrigan Blows Into New York 1935
Kunsky New Theater Opens 1960
Legislative Fund 1932
List of Current Film Release Dates,
1996, 1998, 2000, 2002
"Little Lost Sister" (Selig) 1946
Lloyd, Harold, as "Lonesome Luke" 1928
"Lost Legion of the Border, The" (Kalem). 1947
Louisville Has Fewer Five-Cent Houses. .. .1967
Macnamara, Walter, Off for Keystoneville. .1938
Manufacturers' Advance Notes 1953
Maryland League Ball a Certainty 1933
"Masked Stranger, The" (Pathe) 1948
May Tax Film Distributors 1934
Minneapolis F. I. L. M. Club's Banquet 1971
"Mortal Sin, The" (Metro) 1948
Motion Picture Educator 1926
Motion Picture Exhibitor, The 1932
Motion Picture Photography 1918
Music for the Picture 1919
New Express Rules 1928
New Officers of Chicago Local Installed 1932
New Orleans Exchange Men Join Associa-
tion 1972
News of Los Angeles and Vicinity 1941
New York May Have Film Commission 1907
Notes of the Trade 1901
Park, William 1937
Pearce Will Boost Program 1972
Pennsylvania Censors Give Date 1902
Photoplaywright, The 1914
Picture Situation in Germany 1922
Picture Theater in Germany 1921
Pictures for Children 1925
Pine Tree State Fildom News l!Ki2
Popular Picture Personalities 1929
Posters, Exhibitors Think They Could Ba
Better 1977
Projection Department 1915
Reviews of Current Productions 1945
Richardson Has Tussle With Jupiter Pluvius.1909
Saenger Theater Co. Opens Lafayette 1972
"Sapho" (Famous Players) 1945
Sheehan Escapes U-Boats 1938
"Sister Against Sister" (Fox) 1947
"Social Leper, The" (World) 1945
"Square Deal Man, The" (Triangle) 1949
Status of Business in Tropical Regions 1925
Stories of the Films 1980
"Susan's Gentleman" (Bluebird) 1946
"Told at Twilight" (Pathe) 1948
Toronto Exhibitors Meet 1933
Unique Making Films for Catholics 1924
Vaudeville to the Rescue 1976
Vaudeville, Turns from, to Films 19~5
"Vicar of Wakefield, The" (Thanhouser) . . .1927
"Voice on the Wire, The" (Universal) 1948
)
We .Are Just Beginning 1904
Will This Merger Ever Come to Pass 1905
Woods, Al., Forms Picture Company 1944
"Out of the Wreck" (Morosco) 1947 Zukor Back From Coast.
.1936
TO ADVERTISERS
CARRONS AND CARBON ACCESSORIES.
Jones & Cammack 1983
National Carbon Co 1997
Speer Carbon Co 1979
CHAIR AND SEATING MANUFACTUR-
ERS.
Foco Chair Co 1988
Steel Furniture Co 1988
ELECTRICAL, & MECHANICAL EaUIP.
Amusement Supply Co 2001
Bell & Howell 1999
Calehuff Supply Co 2005
Fulton, E. E 1988
Globe Ventilator Co 1999
Hallberg, J. H. 1986
Hertner Elec. & Mfg. Co 1988
Hommel, Ludwig, Co 1986
Langstadt-Meyer Co 2004
Lucas Theater Supply Co 1980
Northwestern Elec. Co 2001
Porter, B. F 2004
Strelinger, Chas. A 1985
Swabb, Lewis M 1987
Typhoon Fan Co 1990
Wagner Elec. Mfg. Co 19S9
Westinghouse Elec. & Mfg. Co 1985
FILM EXCHANGES.
Bradenburgh, G. W 1960
LENS MANUFACTURERS.
Bausch & Lomb Opt. Co 2001
M \VTF\CTURERS OF MOVING PIC-
TURBS.
Art Dramas, Inc 1891-2-3
Artcraft Pictures Corp 1858-59
Benjamin Chapin Studios 1846
Bernstein Film Productions 1870-77
Brockliss, J. Frank 1854
Christie Film Co 1855
Clune Producing Co 1984
Cosmofotofilm Co 1884-5
E. I. S. Feature Film Co 1879
Enlightenment Plioto Play Corp 1800-01
Essanay Film Mfg. Co 1847,1897
Forum Films, Inc
Fox Film Corp
Friedman Enterprises, Inc.
Gaumont Co
1890
1869
1887
...1802
Gold Medal Photo Players, Inc 1880
Goldwyn Pictures Corp. 1852-53
Grafton Film Pub. Co. 1984
Grand Feature Film Co 18S2-3
Horsley , David, Productions 1868
Ince, Thos Colored Insert
Ivan Film Productions 1890
Kalem Co 1902
K-E-S-E Service 1898-9
La Salle Film Co 1S95
Mabel Normand Feature Film Co 1874
Mack Sennett — Keystones 1875
Metro Pictures Corp Colored Insert
"Mothers of France" 1878
Mutual Film Corp. .Colored Insert, 1863-65, 1867
National Drama Corp 1984
101 Ranch M. P. Co 1991
Paragon Films 1880-1
Paramount Pictures Corp 1856-57
Pathe Exchange, Inc Colored Insert
Rex Beach Pictures 1901
Selig Polyscope Co 1900
Selznick, Lewis J., Enterprises 1888-9
Triangle Distributing Corp 1871-73
Universal Film Mfg. Co 1848-51
Ultra Pictures Corp 1894
Vogue Films, Inc 1866
World Film Corp 1870
MISCEI.UA NEOUS.
American Bioscope Co 1987
Automatic Ticket & C. R. Co 1986
Bioscope, The 2003
Brackett, Robt. A 1990
Cine Mundlal 1995
Corcoran, A. J 1985
Duhem M. P. Mfg. Co 2005
Eastman Kodak Co 2005
Erbograph Co 1987
Evans Film Mfg. Co 2005
Gumby Bros 2003
Holcomb & Hoke Mfg. Co 1997
II Tirso Cinematografo .' 2003'
Kassell, M 1987
Kinematograph Weekly, The 1988
Kraus Mfg. Co 1990
Marion, Louise M 2001
Moore, William N 1991
M. P. Directory Co 2004
M. P. Electricity 2004
National Ticket Co 1985
"Operator" 1986
Pacific Tank & Pipe Co 1991
Preddy, W. G 1985
Richardson, F. H 2003
Richardson's M. P. Handbook 1999
Rothacker Film Mfg. Co 2007
Standard M. P. Co 1986-
Williams, A. F 1987
Willis & Inglis 1985
MOVING PICTURE CAMERAS.
Burke & James 1988
MUSIC AND MUSICAL, INSTRUMENTS.
American Photo Player Co 1985
Deagan, J. C., Musical Bells 1985-
Sinn, Clarence E 1987
POSTERS AND FRAMES.
Menger & Ring 1985
Newman Mfg. Co 2004
PROJECTION MACHINE MANUFACTUR-
ERS.
American Standard M. P. Mch. Co 1088-
Enterprise Opt. Mfg. Co 1995
Power, Nicholas, Co 2008 ■
Precision Mch. Co 1989 ■
PROJECTION SCREEN MANUFACTUR-
ERS.
Castle & Rowley 2001
Genter. J. H., Co., Inc 2003
Gold King Screen Co 2004
MInusa Cine Products Co 2003
Radium Gold Fibre Screen Co 1992-
THEATRICAL ARCHITECTS.
Decorators' Supply Co
.1999-
March 24, 1917
THE MOVING PICTURE WORLD
1995
As% the Men Who Know
If you have tried a thing under
exacting conditions and FOUND IT
STOOD THE TEST, then you know
what you are talking about.
Read what the Bronx Amusement Co. says about
the MOTIOGRAPH—
THE BRONX AMUSEMENT CO.
Cleveland, O., Feb. 13, 1117.
Enterprise Optical Mfg. Co.,
Chicago, 111.
Gentlemen:
It is with extreme pleasure that I take this opportunity of advis-
ing you of the exceptional results and satisfaction which wc have
received from the two Motiograph machines which we installed in
our Bronx Theatre over eighteen months ago.
Altho our theatre opens at eight o'clock in the morning and runs
continuously till eleven at night, being reputed to be the hardest
grind in the city, yet we have not had a particle of trouble of any
nature with your machines and they have never failed to produce
perfect results in a most satisfactory manner.
Thanking you for the many courtesies extended us, we arc.
Yours very truly,
BRONX AMUSEMENT CO.
By A. K. Trakas, Pres.
This is only one of the many endorsements of the
IMPROVED MODEL MOTTOGRAPH.
Then profit by the experience of others by saving sev-
eral hundred dollars on the original cost and at the same
time get a perfect projector.
The Enterprise Optical Mfg. Co.
574 W. Randolph St., CHICAGO, ILL.
Western Office: 833 Market St., San Francisco, Cal.
Hand-driven
Equipment
$255.00
Motor-driven
Equipment
$305.00
You Need Cine Mondial Mow
Film importation into England has been stopped.
Therefore, to secure wider distribution on your releases,
take the advantages that you are offered in Latin America
through the Spanish Edition of the Moving Picture World
—CINE MUNDIAL.
Reaching over 5,000 of your most likely prospects through-
out Latin America, Spain and Portugal.
The Medium of the Hour!
Get full information by addressing
SPANISH DEPARTMENT
CHALMERS PUBLISHING CO.
17 Madison Avenue, New York City
In Answering Advertisements, Please Mention the MOVING PICTURE WORLD.
1996
THE MOVING PICTURE WORLD
March 24, 1912
List of Current Film Release Dates
(For Daily Calendar of Program Releases See Page 1978.)
BROADWAY STAR FEATURE.
The iiuika.iLc Ulaakmallers (Uth ol
"The Dangers of Doris" Comedy;
Drama — Broadway Star Feature) . . .
His Little Spirit Girl (Comedy) 210%
The Valley of Dost Hope (Three parta —
Drama) 21673-74-7*
The Gang (No. 7 of "The Dangers of
Doris" — Comedy — Drama — Broadway
Star Feature)
The Seventh Son (Drama).
The Footlight Lure (No. 6 of the "Dangers or
Doris" — Comedy — Drama) .
Missing (Two parts— Drama).
The Meeting (Drama).
The Gang (No. 7 ot the "Dangers of Doris"—
Comedy — Drama).
Up and Uown I No. s of "The Dangers of Doris"
— Comedy-Drama) .
Dimples uauj (iwu parts — Comedy-Drama)
The Dangers of Doris (No. 9, "The Old Fourth
Ward" — Comedy-Drama).
Dimples, the Diplomat (Two parts — Drama).
The Dangers of Doris (No. 10, "The Road to
Eternity" — Comedy-Drama).
Past One at Rooney's (Two parts — Drama).
HSSANAY.
The Sinful Marriage (Sixth of "Is
Marriage Sacred?" — Two parts —
Drama) 21651-52
What Would You Do? "Black Cat Fea-
ture's—Two parts — Drama) 216C0-61
Canimated Nooz Pictorial. No. 23 (Car-
toon Comedy), and Alaskan Scenic
on same reel 2166H
The Magic Mirror (Seventh of "Is Mar-
riage Sacred?"— Two parts— Dr.) 21671-72
Three Ways Out ("Black Cat Feature"
— Two parts — Drama) 21682-83
Mr. Wright in Wrong (Comedy) 21685
Is Marriage Sacred? (No. 8, "Shifting
Shadows" — Two parts — Drama) 21696-97
The Hoodoed Story ("Black Cat Fea-
ture"— Two parts — Drama) 21706-7
Canimated Nooz Pictorial No. 24 (Car-
toon Comedy) 21709
Alaskan Scenic on Same Reel 21709
Is Marriage Sacred? (No. 9, "Deser-
tion and Non-Support" — Two parts —
Drama) 21715-16
The Llgnted Lamp (Black Cat Feature — Two
parts — Drama) .
All in a Day (Cartoon Comedy), and an Alaskan
Scenic on same reel.
Is Marriage Sacred? (No. 10, "Ashes on the
Hearthstone" — Two parts — Drama).
A Four-Cent Courtship (Black Cat Feature —
Two parts — Drama).
Canimated Nooz Pictorial, No. 25 (Cartoon Com-
edy), and British Columbia (Scenic).
The Extravagant Bride (No. 11 of "Is Marriage
Sacred?" — Two parts — Drama).
The Invisible Web (Black Cat Feature — Two
parts — Drama).
Tiny, Slim and Fat (Cartoon Comedy), and
British Columbia Scenic on same reel.
Is Marriage Sacred? (No. 12, "<The Vanishing
Woman" — Two parts — Drama).
The Five Dollar Bill (Black Cat Feature — Two
parts — Drama).
Canimated Nooz Pictorial No. 26 (Cartoon
Comedy) and Educational on same reel.
The Pulse of Madness (No. 13 of "Is Marriage
Sacred" — Two parts— Drama).
Aladdin Up-to-Date (Black Cat Feature — Two
parts — Drama).
The Lucky One (Comedy). On same reel an
Educational entitled "In the Beef and But-
ter Country."
The Pallid Dawn ("Is Marriage Sacred?" — Two
parts — Drama).
FORTUNE PHOTOPLAYS.
"Inspiration of Harry Larrabee" (Four parts —
Drama).
"Mentioned in Confidence" (Four parts — Dr.).
KALEM.
The Railroad Claim Intrigue (No. 116
of "The Hazards of Helen"— Dr.) .. . 21676
The Safety Pin Smugglers (Comedy). 21681
The Dominion of Fernandez (No. 25
of "The Girl from Frisco" — Two
parts — Drama) 21686-87
The Net of Intrigue (No. 16 of "Grant,
Police Reporter" — Drama) 21693
The Death Siding (No. 117 of "The
Hazards of Helen"— Drama) 21700
Ghost Hounds (Comedy) 21708
in. Trap (a'o. 17 of "Grant, Police
Reporter" — Drama) 21712
The I'rirna Donna's Special (Drama).. 21717
The Model Janitor (Comedy).
Winged Diamonds (No. 18 of "Grant, Police
Reporter" — Drama).
The Sidetracked Sleeper (No. 119 of "The Hai-
ards of Helen — Drama).
A Flyer In Flapjacks (Comedy).
The Screened Vault (No. 19 of "Grant, Police
Reporter" — Drama).
The Black Rider of Tasajara (an episode of
"The American Girl" — Two parts — Drama).
In the Path of Peril (an episode of "A Daugh-
ter of Daring" — Drama).
The Mirror of Fear (an episode of "Grant, Po-
lice Reporter" — Drama).
Efficiency Experts (Comedy).
Bulls or Bullets (Comedy).
The Phantom Mine (an episode of "The Ameri-
can Girl" — Two parts — Drama).
The Fate of Juan Garcia (an episode of "The
American Girl" — Two parts — Drama).
The Veiled Thunderbolt (an adventure of
"Grant, Police Reporter" — Drama).
In the Web of the Spider (an adventure of
"Grant, Police Reporter" — Drama).
The Registered Pouch (an episode of "A Daugh-
ter of Daring" — Drama).
The Borrowed Engine (an episode of "A Daugh-
ter of Daring" — Drama).
KNICKERBOCKER STAR FEATURB.
The Room of Mystery (Three parts —
Drama) 21648-49-50
Crossed Trail (Three parts — Dr.) .. .21690-91-92
The Beloved Vampires (Three parts — Drama).
SBLIG.
Cupid's Touchdown (Comedy) 21654
On Italy's Firing Line (Three parta —
Drama) 21655-56-57
Selig-Tribune No. 7 (Topical) 21659
Selig-Tribune No. 8 (Topical) 21666
The Luck That Jealousy Brought (Dr.) 21677
Lost and Found (Two parts — Dr.) 21678-79
Selig-Tribune No. 9 (Topical) 21681
Selig-Tribune No. 10 (Topical) 21688
The Saddle Girth (Drama) 21701
Cupid's Thumb Print (Two parta —
Drama) 21702-3
^"lig-Trihune No. 11 (Topical) 21705
Selig-Tribune No. 12 (Topical) 2171"
A Strange Adventure ( Drama) 21718
The Redemption of Red Mullin (Two paru-
Drama).
Selig-Tribune No. 13 (Topical).
Selig-Tribune No. 14 (Topical).
For Reward of Service (Comedy — Drama).
The Great Treasure (Two parts — Drama).
Selig-Tribune No. 15 (Topical).
Selig-Tribune No. 16 (Topical).
A Brother's Sacrifice (Drama).
Selig Tribune No. 16 (Topical).
Selig Tribune. No. 17 (Topical).
An Actress' Romance (Two parts — Drama)..
No Place Like Home (Comedy).
Selig-Tribune No. 18 (Topical).
Selig-Tribune No. 19 (Topical).
A Pearl of Greater Price (Two parts — Drama).
Over the Garden Wall (Comedy).
VIM FEATURE COMEDY.
It's All Wrong (Comedy) 21670
The Other Girl (Comedy) 21680
A Job for Life (Comedy) 21694
Nora Declares War (Comedy).
The Newlyweds' Mistake (Comedy).
Happy Nat's Dilemma (Comedy).
Art and Paint (Comedy).
Harry's Pig (Comedy).
Seeing Double (Comedy).
This Is Not My Room (Comedy).
A Deal in Furniture (Comedy).
Deep Stuff (Comedy).
Willie Walrus Pays Alimony (Comedy*.
Tn Stump Land (Comedy).
Wanted, a Bad Man (Comedy).
Somewhere in Mexico (Comedy).
Nellie's Nifty Necklace (.Comedy).
OFFICIAL WAR FILMS. INC.
February — The War (A Weekly Release).
Pathe Exchange, Inc.
ASTRA.
Feb. 25 — Pearl of the Army (Episode No. 13 —
"Modern Buccaneers" — Two parta —
Drama).
Mar. 4 — Pearl of the Army (No. 14, "Flag De-
spoiler" — Two parts — Astra — Dr.).
Mar. 11 — Pearl of the Army, No. 15 ("Colonel's
Orderly" — Two parts — Drama).
Mar. 18 — The Mystery of the Double Cross
(Episode No. 1, "The Lady in No.
7" — Two parts — Drama).
Mar. 25 — The Mystery of the Double Cross
("Episode No. 2, ' 1'he Masked
Stranger"— Two parts — Drama).
GOLD ROOSTER.
Feb. 25 — Crime and Punishment (Arrow — Five
parts — Drama).
Mar. 4 — Her Beloved Enemy (Thanhouser —
Five parts — Drama).
Mar. 11 — The Empress (Popular Plays and
Players — Five parts — Drama).
Mar. 18 — Pots and Pans, Peggie (Thanhouser—
Five parts — Drama).
Mar. 25— Told at Twilight (Five parts— Balboa
— Drama).
PATHE.
Mar. 4 — Florence Rose Fashions, No. 21 (Morn-
ing Hours) (Fashions).
— Picturesque Catalonia (Spain) (Col-
ored Scenic).
Mar. 11 — Florence Rose Fashions, No. 22, "As
the Day Wanes" (Fashions), and
"Birds of Gay Plumage" (Parra-
keets) (Colored Educational)
Mar. 11 — Max in a Difficult Position (Max Lin-
der Comedy) and Skinny Routs a
Robber (Rolin — Comedy — Split
Reel).
Mar. 18 — Florence Rose Fashions, No. 23 (Fash-
ions), and Nomads of the North
(Lapland) (Educational).
Mar. 25— Florence Rose Fashions No. 24 ("Fads
and Fancies") (Fashions) and The
Gardener's Feathered Friends (Col-
ored—Edu. — Split Reel).
Mar. 25 — Max's Feet are Pinched (Max Linder
Comedy) and Skinny Gets a Goat
(Rolln Comedy — Split Reel).
COMBITOXE.
Mar. 18 — Know America, the Land We Love —
Southern California (Scenic).
HEARST-PATHE NEWS.
Mar. 17 — Number 23 (Topical).
Mar. 21 — Number 24 (Topical).
Mar. 24 — Number 25 (Topical).
Mar. 28 — Number 26 (Topical).
Mar. 31 — Number 27 (Topical).
INTERNATIONAL.
Mar. 4 — Bringing Up Father, "A Hot Time Id
the Gym" (Cartoon Comedy).
— Winter in Yellowstone Park (Scenic).
Mar. 4 — Patria (Episode No. 8 — Two parts —
Drama).
Mar. 11 — Patria No. 9 (Two parts — Drama).
Mar. 11 — Krazy Kat— Roses and Thorns (Car-
toon Comedy) and In the Heart of
the Cascades (Scenic — Split Reel).
Mar. 18 — Patria (Episode No. 10, "War in the
Dooryard" — Two parts— Drama).
Mar. 18 — Jerry on the Job — He Takes a Day
Off (Cartoon Comedy) and Artifi-
cial Flower Making (Industrial —
Split Reel).
Mar. 25 — Happy Hooligan — The Double Crossed
Nurse (Cartoon Corned vi and Rope
Making (Industrial — Split Reel).
Mar. 25— Patria No. 11 ("Sunset Falls" — Two
parts — Drama).
MITTENTHAL.
Mar. 4 — Deep-Dyed Villainy (Comedy).
Mar. 11 — Hooey Heroes (Comedy).
ROLIN.
Feb. 18 — Lonesome Luke-Lawyer (Comedy).
Pfb. 25— Luke Wins Ye Ladye Falre (Comedy)
Mar. 18 — Lonesome Luke's Lively Life (Two
parts — Comedy).
March 24, 1917
THE MOVING PICTURE WORLD.
1997
FOR DIRECT CURRENT
II r re r xd
»JI WkJii ^U Ji
Negative
Projector Carbon
As great an improvement over former
projection methods as the modern "twin-
six" is over the "one-lunger" of twenty-
years ago.
Write for booklets describing "Silver-
tip" and "National" projector carbons.
Sent free on request.
National Carbon Company
CLEVELAND, OHIO
$600 to
$3120
Extra
Profits
Yearly
Big
Rewards
For Theatre Managers
Yes! $600.00 to $3120.00 per year is the
record of the famous Butter-Kist Pop Corn
Machine in extra profits for hundreds of
theatres, stores, stands and concessions.
Crowds come from all directions to f>uy
delicious Butter-Kist Pop Corn, crackling,
white and toasty-navored. Made only by the
famous Butter-Kist Machine.
MM it I
POP CORN— TOASTY FLA VOR
Automatic, runs itself — stands any-
where, occupies only 26 x 32 inches of
floor space. Beautifully built — lifetime
construction — visible action. Increases
theatre attendance.
Picture playhouse in Staunton, Va., sold
$4.00 to $12.00 per day.
Scores of signed sales records like this
from theatre managers and store owners,
even in the smallest towns. Let us send
them.
Pay From Your Profits
A small cash payment starts the Butter-
Kist Pop Corn Machine bringing in a tide
of nickels, dimes and quarters. Balance
soon paid out of Butter-Kist sales.
"The Little Gold Mine"- FREE
Our valuable book gives full details,
photos, and proof of profits. Sent free to
any theatre manager or store-keeper. Mail
your address on the coupon, or write to-
day, without fail.
HOLCOMB & HOKE MFG. CO.
550-566 Van Buren St., Indianapolis, Indiana
This Brings Profit Book FREE
SsSACR
&
HOLCOMB & HOKE MFG. COMPANY
550-566 Van Buren Street, Indianapolis, Ind.
Without obligation, send your profit-making book, free, postpaid —
"TH£ LITTLE GOLD MINS."
Address (242)
In Answering Advertisements. Please Mention the MOVING PICTURE WORLD.
1998
THE MOVING PICTURE WORLD
March 24, 1917
List of Current Film Release Dates
ON UNIVERSAL AND MUTUAL PROGRAMS
(For Daily Calendar of Program Releases See Page 1978.)
Universal Film Mfg. Co.
ANIMATED WEEKLY
Feb. 28 — Number 61 (Topical).
Mar. 7— Number 02 (Topical).
Mar. 14 — Number K3 (Topical).
Mar. 21 — Number 04 (Topical).
Mar. 28 — Number 65 (Topical).
BIG U.
Feb. 23 — Heroes of the Plains (Drama).
Mar. 2 — A Battle of Wits (Two parts — Dr.).
Mar. 4 — Buried Alive (Drama).
Mar. 7— A Soldiers Dream (Drama).
Mar. 8 — Good for Nothing Gallagher (Drama).
Mar. 15 — For Honor's Sake (Drama).
Mar. 18 — The Hidden Danger (Two parts — Dr.).
Mar. 25 — The Rebel's Net (Drama).
BISON.
Feb. 17 — John Osborn's Triumph (Two parts —
Drama).
Feb. 24 — The Come Back (Two parts — Drama).
Mar. 3 — The Tornado (Two parts — Drama;.
Mar. 16 — The Drifter (Two parts — Drama).
Mar. 17 — Roped In (Two parts — Drama).
Mar. 24 — Goin' Straight (Two parts — Drama).
Mar. 31. — Steel Hearts (Two parts — Drama).
GOLD SEAL.
Feb. 13 — The Indian's Lament (Three parts —
— Drama).
Feb. 26— The Great Torpedo Secret (Three parts
— Drama).
Feb. 27 — Mary from America (Three parts —
Comedy-Drama).
Mar. 6 — Desperation (Three parts — Drama).
Mar. 13— The Common Sin (Three parts — Dr.).
Mar. 26 — The Raid (Three parts — Drama).
Mar. 27— A Startling Climax (Three parts-
Drama).
IMP.
Mar. 1 — An Hour of Terror (Drama).
Mar. 2 — Evil Hands (Drama).
Mar. 4 — Tangled Threads (Two part» — Dr.).
Mar. 9 — The Perils of the Secret Service (Ep-
isode No. 1, "The Last Cigarette" —
Two parts — Drama).
Mar. 11— The Man of Mystery (Two parts — Dr.).
Mar. 14 — Sins of a Brother (Drama).
Mar. 16— The Terils of the Secret Service (Epi-
sode No. 2, "The Clash of Steel" —
Two parts — Drama).
Mar. 23 — The Perils of the Secret Service (No.
3, "The Dreaded Tube," — Two parts
— Drama).
Mar. 29 — David's Idol Dream (Two parts —
Drama).
Mar. 29— The Perils of the Secret Service (EpI.
sode No. 4, "The Crimson Blade —
Two parts — Drama).
JOKER.
Feb. 10— Out for the Dough (Comedy).
Feb. 17— Mule Mates (Comedy).
Feb. 24 — Rosle's Rancho (Comedy).
Mar. 8 — Pausing the Grip (Comedy).
Mar. 10 — Wanta Make a Dollar (Comedy).
Mar. 17 — Art Aches (Comedy).
Mar. 24 — Whose Baby? (Comedy).
Mar. 31— What the ? (Comedy).
LAEMMLE.
Mar. 8 — Undoing Evil (Drama).
Mar. 8 — The Human Flame (Drama).
Mar. 14 — Where Glory Walts (Two parts — Dr.).
Mar. 17 — Racing Death (Drama).
Mar. 21— Old Faithful (Drama).
Mar. 28 — Is Money All? (Drama).
Mar. 29 — The Mask of Love (Drama).
L-KO.
Feb. 14 — The Hnd of a Perfect Day (Comedy).
Feb. 10 — Brave Little Waldo (Comedv).
Feb. 21 — After the Balled Up Ball (Two parts—
Comedy)
Feb. 28 — Spike's Rlzzy Bike (Two parts — Com.).
Mar. 7 — Fatty's Feature Fillum (Two parts —
Comedy).
Mar. 14 — Summer Boarders (Comedy).
Mar. 16 — Love on Crutches (Comedy).
Mar. 21 — Defective Detectives (Two parts —
Comedy).
Mar. 28— Dippy Dan's Doings (Two parts —
Comedy).
NESTOR.
Feb. 5 — His Wife's Relatives (Comedy).
Feb. 12 — A Hastv Hazing (Comedv).
Feb. 19 — Down Went the Key (Comedy).
Feb. 20— A Million In Sight (Comedy).
Mar. f> — A Bundle of Trouble (Comedy).
Mar. 12 — Rome Specimens (Comedy).
Mar. 19 — When the Cat's Away (Comedy).
Mar. 23 — In Again, Out Again (Comedy).
Mar. 26 — Shot in the West (Comedy).
POWERS.
Mar. 4 — Mr. Fuller Pep — An Old Bird Pays
Him a Visit (Cartoon Comedy).
— The Land of Buddha ( Dorsey Edu.).
Mar. 11 — Mr. Fuller Pep — His Day of Rest
(Cartoon Comedy).
— The Mysterious City (Dorsey Educa-
tional).
Mar. 18 — The Tail of Thomas Kat (Cartoon
Comedy) and Foreign Legations in
China (Dorsey Educational).
Mar. 22 — The Strangest Army in the World
(War Special).
Mar. 25 — The Love Affair of Tma Knutt (Car-
toon-Comedy), and Artistic China
and Japan (Dorsey Educational).
Mar. 29 — The Grand Canyon of Arizona (Scenic
—Edu.).
April 1 — Inbad the Sailor (Cartoon Comedv)
and The Brightest Jewel on the
British Crown (Dorsey Edu.).
RED FEATHER.
Feb. 5 — Me and M' Pal (Five parts — Drama).
Feb. 12 — The Terror (Five parts — Drama',.
Feb. lfJ — The War of the Tongs (Five parts —
Drama).
Feb. 26— The Girl and the Crisis (Five parts-
Drama).
Mar. 5 — The Gates of Doom (Five parts — Dr.).
Mar. 12 — The Girl Who Lost (Drama) and
Border Wolves (Five parts — r»r V
Mar. 19 — The Scarlet Crystal (Five parts — Dr.).
Mar. 26 — The Fighting Gringo (Five parts —
Drama).
REX.
Feb. 11 — Tn the Shadows of Night (Drama).
Feb. 22 — The Keeper of the Gate (Drama)
Feb. 25 — Lost In the Streets of Paris (Drama).
Mar. 1 — The Rented Man (Two parts — Dr.).
— The Funicular Railway of the Nlesen
(Edu.).
Mar. 8 — The Amazing Adventure (Two parts —
Drama).
Mar. 11 — Tt Makes a Difference (Drama).
Mar. 24 — The Boyhood He Forerot 'Drama).
Mar 2." — The Grudge (Two parts — Drama).
April 1 — Snow White (Three parts — Drama).
VICTOR.
Feb. 27 — A Novel Romance (Comedy-Drama).
Mar. 1 — They Were Four (Comedy).
Mar. 6 — Good Morning Nurse (Comedy).
Mar. 9 — The Beauty Doctor (Comedy).
Mar. 13 — A Woman In the Case (Comedv).
Mar. 15 — Dorothy Dares (Two parts — Comedv).
Mar. 26 — Black Magic (Comedv). and Land-
marks of France (Scenic).
Mar. 22 — The Hash House Mystery (Two parts
— Comedv).
Mar. 27 — Never too Old to Woo (Comedy).
Mar. 30 — Prodigal Papa (Comedy).
UNIVERSAL SCREEN MAGAZINE.
Mar. 2 — Number 8.
Mar. 9 — Number 9.
Mar. 16 — Issue No. 10 (Educational).
Mar. 23 — T«sue No. 11 (Educational).
Mar. 36 — Issue No. 12 (Educational).
UNIVERSAL SPECIAL FEATURE.
Mar. 11 — The Purple Mask (Episode No. 11,
"The Garden of Surprise" — Two
parts — Drama).
Mar. 18 — The Purple Mask (Episode No. 12,
"The Vault of Mystery" — Two parts
— Drama).
ar. 18 — The Voice on the Wire (Episode No. L
' 'The Oriental Deatn Punch" — Two
pail- — uriiuiai,
Mar. 25 — The Purple Mask (Episode No. 13,
"The Leap" — Two parts — Drama;.
Mar. 25 — The Voice ou the Wire (EpUude .No.
2, "The Mysterious Man m black"
— Two parts — Drama).
April 1— The Purple Mask (Episode No. 14,
"The Sky Monsters" — Two parts —
Drama).
April 1— The Voice on the Wire (Episode No.
3, "The Spider's Web" — Two parts
— Drama).
Mutual Film Corp.
AMERICAN.
Mar. 3 — Cupid and a Brick (Comedy — Drama.)
Mar. 10 — The Tell Tale Arm (Drama).
Mar. 10 — The Homicide's Weapon (Drama).
Mar. 17 — The Lonesome Mariner (Drama).
Mar. 17 — A Raro-Bunctious Endeavor (Comedy)
Mar. 21 — Cupid and a Button (Comedy).
CUB.
Feb. 15 — Jerry's Big Mystery (Comedy).
Feb. 22 — Jerry's Brilliant Scheme (Comedy).
Mar. 1 — Jerry's Kuiuauce (Couiedv).
Mar. 8 — The Flying Target (Comedy).
Mar. 15 — Jerry's Triple Allance (Comedy).
Mar. 22 — Minding Baby (Comedy).
NIAGARA FILM STUDIOS.
Feb. 28— The Peril of Our Girl Keporters (No.
10, "Taking Chances" — Two parts —
Drama).
Mar. 7 — The Peril of Our Ctrl Reporters (No.
11, "The Meeting" — Two parts —
Drama ).
Mar. 14 — The Perils of Our Girl Reporters (No.
12, "Outwitted"— Two parts — Dr ).
Mar. 21 — The Perils of Our Girl Reporters (No.
13, "The Schemers" — Two parts —
Drama).
GAOMONT.
Mar. 8 — Reel Life, No. 45 (Subjects on Reel:
From Trapper to Wearer; Stimulat-
ing the Appetite of the Tired Busi-
ness Man : Artistic Vases: The Pell-
can Mutual — Film Magazine)
Mar. 13 — Tours Around the World. No. 19 (Sub-
jects on reel : The Oasis of Gabes,
Sahara Desert; Koursk, Siberia
(Travel).
Mar. 14 — See America First, No. 80 (Subjects
on reel : On the Mississippi River
from New Orleans to Baton Rouge
(Scenic), and "They Say Pigs Is
Pigs" (Kartoon Koralc).
Mar. 15 — Reel Life, No. 46 (Subjects on reel: A
Club-Rifle for the Police: The Fluid
of Life (blood under microscope) ;
Making the Cactus I'seful : Gold
Mining In Alaska: Sprites of the
Moonlight (Dance).
Mar. 20 — Tours Around the World, No. 20 (Sub-
jects on Reel : Montenegro Island of
Guerney, Cintra, Portugal — Travel).
Mar. 22 — Reel Life No. 47 (Subiects on Reel:
Making Food Cheaper: A Home
Made Motor Sled; Artificial Exer-
cises ; A Winter Pageant : Pine-
apples Und"r Glass: A Snail Race
Under Water — Mutual Film Maga-
zine).
MONOGRAM
Feb. 19 — The Adventures of Shorty Hamilton,
No. 6 (Shorty Promotes His Love
Affair — Two parts — Drama)
Feb. 26 — The A iventures of Shorty Hamilton
(No. 7. "Shorty Hooks a Loan
Shark" — Two parts — Drama)
Mar. 5 — The Adventures of Shorty Hamilton
(No 8. "Shorty Traps H Lottery
Kins" — Two parts — Drama)
Mar. 12 — The Adventures of Phnrtv Hamilton
(No. 9. "Shorty Trails the Moon-
shiners"— Two parts — Drama)
Mar. 19 — The Adventures of Phnrtv (No. 10,
"Shorty Pass the Bullion Thieves"
— Two parts — Drama).
{Mutual Releases continued on page 2600.)
March 24, 1917
THE MOVING PICTURE WORLD
1999
Our Continuous Feed Printer
Produces
prints of the
finest
"Screen
Quality" at
the minimum
of cost.
In Design-
In Durability
of Construc-
t i o n — In
Quantity o f
Output — In
General Effi-
ciency, it has
no equal.
BELL & HOWELL COMPANY
Manufacturers Standard Cinemaehinery — Perfora-
tors— Cameras — Printers,
1807 Larchmont Avenue, Chicago, Illinois.
New York Office and Display Rooms
114-IS Candler Building, 220 West 4Zd Street
What does
VENTILATION
mean to you — in your Theatre ?
Does it mean simply "opening up" to
let in drafts for a few minutes — then
letting the theatre fill up again with
stale, musty odors?
Or does it mean a theatre full of fresh,
clean, wholesome air — cool in summer, and
well ventilated WITHOUT DRAFTS the
year 'round?
If you are in favor of the latter, at the
cost of but a few dollars, write for informa-
tion regarding "GLOBE" Ventilators. Ad-
dress Dept. M.
GLOBE VENTILATOR CO.
TROY, N. Y.
RICHARDSON'S
MOTION PICTURE
HAND BOOK
FOR MANAGERS and OPERATORS
Published by
THE MOVING PICTURE WORLD
RICHARDSON'S MOTION PICTURE
HAND BOOK is a carefully prepared guide
to perfect projection.
It is an invaluable help to every single in-
dividual in the trade who has to do with the
mechanical handling of motion picture film or
the management of a moving picture theatre.
There are over 680 Pages of Text and the
illustrations include detail diagrams of all the
leading makes of projection machines.
Substantially, Bound In Red Cloth $4.00
Sent Postpaid "on Receipt of Price by *
MOVING PICTURE WORLD, 17 Madison Ave. New York City
MOVING PICTURE WORLD, 917 Schiller Bldg Chicago, IB.
MOVING PICTURE WORLD, 305 Haas Bldg., Los Angeles, CaL
In Answering Advertisements, Please Mention the MOVING PICTURE WORLD.
2000
THE MOVING PICTURE WORLD
March 24, 1917
List of Current Film Release Dates
ON FEATURES AND MISCELLANEOUS PROGRAMS
iniiiiiiiiMiiiiiiiiH
(For Daily Calendar of Program Releases See Page 1978.)
(Mutual Releases continued from page 1998.)
MUTUAL..
Jan. 20 — Uncle Sam » Defenders, No. 4 "Anoai
and Ashore" (Topical).
Feb. 2 — Seoul* of the Sea and Sky (No. 4 of
"Uncle Sam's Defenders" {.lop.).
Feb. V — Uncle Sam a Defenders, (No. S, "Bull-
dogs of the Deep'' (Topical;.
.MUTUAL WEEKLY
Feb. 14 — .\uiiiDer 111 (Tojiieal>.
Feb. 2\. — .Number 112 (Topical).
Feb. 28— Number 113 (Topical).
Mar. 7— Number 114 (Topical).
Mar. 14— Number 115 (Topical).
Mar. 21 — Number 110 (Topical).
Mar. 28— Number 117 (Topical).
MUTUAL CHAPLIN.
Jan. — -The Rink (Two pVrts — Comedy).
Feb.— Easy Street (Two parts — Comedy).
Mar. — The Cure (Two parts — Comedy).
MONMOUTH.
Mar. 23 — Jimmy Dale, Alias the "Grey Seal"
(Chapter One — Two parts — Drama).
MUTUAL SPECIAL.
Deo. — Charity ( Seven parts — Drama) .
Feb. 12 — Damaged Goods (American — Revised
Edition — Seven parts — Drama).
MUTUAL STAR OOMEDY.
Jan. 6 — The Girl WLo Can Cook (Comedy).
Jan. 13 — The Moneymoouers (Comedy).
MUTUAL STAR PRODUCTIONS.
Feb. 5 — Where Love Is (Five parts — Drama)
(No. 168).
Feb. 19 — The Gentle Intruder (American — Five
parts — Drama) (No. 170).
Feb. 26— The Greater Woman (Powell — Five
parts — Drama) (No. 151)
Mar. 5 — The Girl from Rector's (Five parts —
Drama — No. 172).
Mar. 12 — My Fighting Gentleman (Five parts —
Drama).
Mar. 19— The Morals of Men (No. 1, "The
Painted Lie — Five parts — Drama).
VOGUE.
Feb. 18 — Lured and Cured (Two parts — Drama).
Feb. 25 — The Butcher's Nightmare (Two parts
— Comedy).
Mar. 4 — A Rummy Romance (Two parts —
Comedy).
Mar. 10 — His Bogus Boast (Two parts — Com.).
Mar. 17 — A Matrimonial Shock (Two parts —
Comedy).
Mar. 24 — A Studio Stampede (Two parts — Com-
edy).
Metro Pictures Corporation.
POPULAR PLATS AND PLAYERS.
Jan. 29 — Bridges Burned (Five parts — Drama).
Feb. 26 — The Secret of Eve (Five parts — Dr.).
COLUMBIA PICTURES CORP.
Jan. 8 — A Wife by Proxy (Five parts — Dr.).
Jan. 22 — Threads of Fate (Five parts — Dr.).
Feb. 5 — The End of the Tour (Five parts —
Drama).
Mar. 12 — The Mortal Sin (Five parts — Drama).
ARTHUR JAMES.
Feb. 12 — One of the Many (Five parts — Dr.).
YORKE FILM CORP.
Mar. 26 — The Hidden Children (Five parts —
Drama).
ROLFE.
Dee. IS — The Awakening of Helena Richie (Five
parts — Drama) .
Jan. 16 — The White Raven (Five parts — Dr.).
Mar. B — The Barricade (Five parts— Drama).
Mar. 19— His Father's Son (Five parts — Dr.).
SERIAL PRODUCING CO.
Feb. 12 — The Great Secret (Episode No. 6 — "The
Dragon's Den" — Two parts — Dr.).
Feb. IS) — The Great Secret (Episode No. 7 — "The
Yellow Claw — Two parts — Drama.
Keb. 26 — The Great Secret (Episode No. 8 — "A
Clue from the Klondike (Drama).
Mar. 5 — The Great Secret (Episode No. 9,
"Cupid's Puzzle" — Two parts — Dr.).
Mar. 12 — The Great Secret (Episode, No. 10 —
"The- Woman and the Game" — Two
parts — Drama ) .
Mar. 19 — The Great Secret (Episode No. 11, "A
Shot in the Dark" — Two parts —
Drama).
METRO COMEDIES.
R>b. 12 — Winning an Heiress (Rolma — Comedy).
Feb. 19 — Her Obsession (Drew — Comedy).
Feb. 26 — Reliable Henry (Drew — Comedy).
Mar. 5 — Modern Romance (Rolma — Comedy).
Mar. 12 — Locked Out (Drew — Comedy).
Mar. 19 — The High Cost of Living (Drew Com-
edy).
Mar. 26 — Awakening of Helene Minor (Drew —
Comedy).
Paramount Pictures Corp.
RLACK DIAMOND COMEDY.
Jan. 8 — Braving Blazes (Comedy).
Jan. 22— He D.u It Himself (Comedy).
Feb. 19 — Her Scrambled Ambition (Comedy).
Mar. 5 — Speed (Comedy).
FAMOUS PLAYERS.
Ian. 18 — A Girl Like That (Five parts — Dr.).
Feb. 26 — The Fortunes of Fin (Five parts —
Drama).
Mar. 12 — Sapho (Five parts — Drama).
Mar. 19 — The Dummy (Five parts — Drama).
KLEVER COMEDY.
Ian. 1 — He Meant Well (Comedy).
Jan. 1!5 — Did It Ever Happen to You (Comedy).
Jan. 29 — The Honeyless Honeymoon (Comedy).
Feb. 5— The Sleep Waker (Comedy).
Feb. 12— He Got There After All (Comedy).
P«h. 26 — Snmp Doctor (Comedy).
Mar. 12 — Flivvering (Comedy).
LASKY.
Feb. 15 — The American Consul (Five parts —
Drama).
Feb. 19 — Winning of Sally Temple (Five parts
— Drama).
Feb. 22 — On Record (Five parts — Drama).
Mar. 1 — Those Without Sin (Five parts — Dr.).
Mar. 5 — Castles for Two (Five parts — Drama).
Mar. 15 — The Prison Without Walls (Five parts
— Drama).
Mar. 26 — The Bottle Imp (Five parts — Drama).
MOROSCO AND PALLAS.
Jan. 11 — The Happiness of Three Women (Flv#
parts — Drama ) .
Jan. 29 — His Sweetheart (Five parts — Drama).
Feb. 1 — The Wax Model (Five parts — Drama).
Feb. R — Her Own People (Five parts — Dr.).
Mar. « — Out of the Wreck (Five parts — Dr.).
Mar. 22 — The Spirit of Romance (Five parts —
Drama).
PARAMOUNT-BURTON HOLMES.
Feb. 26 — Exquisite Lake Louise (Scenic).
Mar. 5 — The Yoko Valley (Scenic).
Mar. 12 — On the Great Glacier (Scenic).
Mar. 19 — Through Canadian Canyons (Scenic).
Mar. 26 — Vancouver and Victoria (Scenic).
PARAMOUNT-BRAY PICTOGRAPHS.
Feb. 26 — 56th Edition (Subjects on reel: Colonel
Heeza Liar, Detective — Cartoon
Comedy) ; Swapping Foundations
Under Sky-Scrapers ; Experiments
With Light Rays (Educational).
Mar. 5 — 57th Edition (Subjects on reel: Bobby
Bumps Adopts a Turtle — Cartoon
Comedy) ; Industrial Paradise ; Fit-
ting Heads to Hats; Birdland Ro-
mance (Educational).
Mar. 4 — Betsy's Burglar (Five parts — Drama).
Mar. 11 — A Love Sublime (Five parts — Drama).
Mar. 18 — A Daughter of the Poor (Five parts —
Drama).
KAY-BEE.
Feb. 4 — The Crab (Five parts — Drama).
Feb. 11 — The Gunfighter (Five parts — Drama).
Feb. 18 — A Princess of tie Dark (Five parts —
Drama).
Feb. 25 — The Last of the Ingrahams (Five parts
— Drama).
Mar. 4— Back of the Man (Five parts — Drama).
Mar. 11 — The Little Brother (Five parts — Dr.).
Mar. 18 — Blood Will Tell (Five parts — Drama).
TRIANGLE KOMEDY.
Feb. 11 — His Deadly Undertaking (Comedy).
Feb. 18 — The Telephone Belle (Comedy).
Feb. 18 — When Hearts Collide (Comedy).
Feb. 25 — A Bachelor's Finish (Comedy).
Feb. 25 — Done in Oil (Comedy).
Mar. 4 — Her Cave Man (Comedy).
Mar. 4 — A Film Exposure (Comedy).
Mar. 11 — Caught With the Goods (Comedy).
Mar. 11— Hobbled Hearts (Comedy).
MACK-SENNETT KEYSTONES.
Feb. 18 — Stars and Bars (Two parts — Comedy).
Feb. 25 — Maggie's First False Step (Two parts
— Comedy).
Mar. 4 — Her Circus Knight (Two parts — Com.).
Mar. 11 — Villa of the Movies (Two parts — Com.).
Mar. IS — Dodging His Doom (Two parts — Com.).
Mar. 25 — Her Fame and Shame (Two parts —
Comedy).
Feb.
SUPERPICTURES, INC.
5 — Seven Deadly Sins — "Pride" (FiTe
parts — McClure Pictures — Drama).
Feb. 12 — Seven Deadly Sins — "Greed" (Mc-
Clure Pictures — Five parts — Dr.).
Feb. 19 — Seven Deadly Sins — "Sloth" (McClure
Pictures — Five parts — Drama).
Feb. 26 — Seven Deadly Sins. "Passion" (Mc-
Clure— Five parts — Drama).
Mar. 5 — Seven Deadly Sins — "Wrath" (Mc-
Clure— Five parts — Drama).
Mar. 12 — Seven Deadly Sins — "The Seventh Sin"
(McClure — Seven parts — Drama).
Triangle Film Corporation.
FINE ARTS.
Feb. 4 — Jim Bludso (Five parts — Drama).
Feb. 11— The Girl of the Timber Claims (Fiv»
parts — Drama).
Feb. is — The Bad Boy (Five parts — Drama).
Feb. 25 — Stage Struck (Five parts — Drama).
Feature Releases
ART DRAMAS. [NO.
Feb. 15 — The Adventurer (U. S. Amusement Co.
— Five parts — Drama).
Peb. 22 — The Moral Code (Erbograph — Five
parts — Drama).
Mar. 1 — Pride and the Devil (Apollo Plcturea,
Ino — Drama ) .
Mar. 8 — The Cloud (Van Dyke — Drama).
ARTCRAFT PICTURE* CORP.
Mar. 5— A Poor Little Rich Qlrl (Drama).
BIOGRAPH COMPANY.
Jan. — Her Condoned Sin (Six part* — Drama).
BLUEBIRD PHOTOPLAY. INC.
Feb. 19 — The Man Who Took a Chance (Five
parts — Drama).
Feb. 2fl — The Saintly Sinner (Five parte — Dr.).
Mar. (5 — The Boy Qlrl (Five parts — Drama).
Mar. 5 — Hell Morgan's Girl (Five parte —
Drama — Special Release).
War. 12 — Mutiny (Five parts — Drama).
Mar. 10 — Polly Redhead (Five parts — Drama).
Mar. 26 — The Gift Girl (Five parts — Drama).
CARDINAL FILM CORP.
December — Joan, the Woman (Eleven parts).
CHRISTIE FILM CO.
Feb. 19— Hubby's Night Out (Comedy).
Feb. 15 — Bride and Gloom (Two parts — Special
Release— Com edy ) .
Feb. 26 — Kidding Sister (Ceraedy).
War. 1 — Out for the Coin (Two parts — Com.).
Mar. 5 — As Lock Would Hare Tt (Cemedy).
Mar. IS — Hie Flirting Ways (Comedy).
Mar. 10 — Sauce for the Goose (Comedy).
DIXIE FTLM CORP.
December — Just a Song at Twilight (Five parts
— Drama).
Dec. — Tempest and Sunshine (Five parts — Dr.).
Drama).
March 24, 1917
THE MOVING PICTURE WORLD
2001
The Box Office That Turns
fB Them Away —
Look into the big successes of the "Movie"
theatre field. You'll find every one of them due
to good pictures clearly and vividly screened.
Even the best of picture stories are dull and un-
interesting if the images are flat and indistinct.
tyauscK [omb
Projection [enses
Show every detail in the picture to wonderful ad-
vantage— even those at the edge of the screen. Bril-
liant illumination with strong contrasts and sharp,
even definition are characteristic.
Bausch & Lomb Lenses are regular equipment in
Edison and Nicholas Power machines. Also procurable
at all exchanges.
Bausch & jpmb Optical (a
566 ST. PAUL. STREET ROCHESTER. N,Y.
New York
Washington
Chicago
San Francisco
Leading American Makers of Photographic and Ophthalmic
Lenses, Microscopes, Projection Lanterns (Balopticons) , and
Other High-Grade Optical Prodxicts.
STATE - RIGHT
BUYERS
Send us a list of your
features and the territory
in which you are booking.
This will enable us to refer
all inquiries from your
vicinity direct to you.
Address "Information Dept.,"
Moving Picture World
17 Madison Ave., N. Y. C.
GOLDENLITE
hasn't a drop of silver
in its manufacture.
Made with a Mineral.
Shines like a mirror
without any glare. It's
Gold in color. No
Flicker, no eye strain.
Brings out all the nat-
ural colors of the film,
saves you Juice and
Carbon.
Once up, always up.
Unchangeable in color.
Not a drop of paint in
GOLDENLITE Gold
Fibre.
mmmmmmmmm
<b
olbenltte
The Screen
WapHaab,e De Luxe
Ask the Dealer who has one.
Write us.
CASTLE & ROWLEY
MANUFACTURERS
1113 Chestnut St., St. Louis, Mo,
"M A PTI1M" Rotary
1V1/\IY 1 111 CONVERTER
FOR REAL
SUN-LIT PICTURES
PERFECT REEL DIStWILVLNQ
The TOltage of the "MARTIN" soly-
phaaa converter u [uaim.jurO oon-
•taut. to that the iu»rua. of til.
aeeoud arc doea not difturb toe light
gives by the flni, malaria the dis-
solving of the reels u ninol* »• If
the arcs were operated lu a Direct
Current dnirlci. Our emergence panel
doea away with expensive nonuv«o#-
arca and cut* the wiring and Installa-
tion coat In half.
Write iul lurUier Information.
NORTHWESTERN ELECTRIC CO.
609 W. Adams St., Chicago
1010 Brokaw Bldg., New York
ADVANCED PROJECTION
When you place your order for a machine, do
you realize the importance of GETTING the
PROPER LENSES?
Our engineers are in a position to advise you
as to the proper lenses for your requirements.
Write us today in regard to your PROJEC-
TION PROBLEMS and we will help you out. No
charge is made for this service.
Amusement Supply Company
Largest Exclusive Dealers to the Moving Picture Trade
Dealers in MntiOKraph. Simplex. Powers. Edison and Standard Machines,
Transverters. Motor Generators. Rectifiers and Everything
pertaining to the Moving Picture Theatres.
3rd Floor, Mailer's Building
Cor. Madison St. and Wabash Ave., Chicago, 111.
WE SELL ON THE INSTALMENT PLAN
Peace Pictures
European War Pictures
(Neutral)
New Stereopticon Lectures
and Poems presented by
L. M. Marion.
Terms Accompanied by violinist, pianist, operator, lantern,
a/i J _ a_ etc- (when desired), for theatres, lyceums and clubs.
Moderate Music foT dance8_
LOUISE M. MARION
445 W. 23rd St., New York
Phone, 10396 Chelsea
I do not sell motion
pictures.
In Answering Advertisements, Please Mention the MOVING PICTURE WORLD.
2002
THE MOVING PICTURE WORLD
March 24, 1917
List of Current Film Release Dates
ON FEATURES AND MISCELLANEOUS PROGRAMS
(For Daily Calendar of Program Releases See Page 1978.)
EDUCATIONAL FILM CORPORATION.
Feb. 1« — Tbe Living Book of Nature ("Ameri-
can Dears" — Educational).
Feb. 28 — The Living Book of Nature ("Foreign
Deer" — Educational;.
Mar. 5 — The Living Book of Nature ("The
Beaver Prepares for Winter" — Edu-
cational).
Mar. 12 — The Living Book of Nature ("Jungle
Vaudeville" — Educational).
Mar. 19 — The Living Book of Nature ("Feeding
the Fish-Eaters" — Edu.).
Mar. 2C — The Living Book of Nature ("Feeding
the Bears" — Edu.).
March — Ascent of the Matterhorn (Scenic).
March — Austrian Ski-School (Scenic).
March — Sea Lions (Edu.).
FOX FILM CORPORATION.
Feb. 12 — The Scarlet Letter (Five parts — Dr.).
F«b. 1» — The Tiger Woman (Five parU — Dr.).
Frb. 19— Melting Milium* (Five parts — Drama).
Feb. 26— A Child of the Wild (Five parts— Dr.).
February — The Honor System (Special Release —
Drama).
Mar. 5 — Sister Against Sister (Five parts —
Drama).
Mar. 12 — A Tale of Two Cities (Five parts —
Drama).
Mar. 12 — Love's Law (Five parts — Drama).
War. 1!) — The Blue Streak (Five parts — Drama).
Mar. 20 — North of Fifty-Three (Five parts —
Drama).
FOX FILM COMEDY.
Mar. 5 — Her Father's Station (Two parts —
Comedy).
Mar. 12 — Hearts and Saddles (Two parts —
Comedy).
Mar. 19 — The House of Terrible Scandals (Two
parts — Comedy).
Mar. 26 — His Merry Mix-Up (Two parts —
Comedy).
GREATER VITAGRAPH (V-L-S-E. INC.).
Feb. 20 — Intrigue (Five parts — Drama).
Feb. 26 — Dub> and Drygoods (Com.).
Feb. 26 — Captain Jinks' Explosive Temper
(Comedy).
Feb. 26 — The Secret Kingdom (Episode No. 0,
"The Swamp Adder" — Two parts —
Drama).
Mar. 5 — The Money Mill (Five parts — Drama).
Mar. 5 — Masks and Mishaps (Comedy).
Mar. 5 — Captain Jinks' Kids (Comedy).
Mar. 6 — The Secret Kingdom (Episode No. 10 —
"A Goat Without Horns" — Two
parts — Drama).
Mar. 12 — Arsene Lupin (Six parts — Drama).
Mar. 12 — Footlights and Fakers (Comedy).
Mar. 12 — Captain Jinks' Alibi (Comedy).
Mar. Li — The Secret Kingdom ( Episode No. 11,
"The White Witch" — Two parts —
Drama).
Mar. 19 — Aladdin from Broadway (Five parts —
Drama).
Mar. 19 — Bombs and Blunders (Comedy).
Mar. 19 — Captain Jinks, the Plumber (Comedy).
Mar. 19 — The Secret Kingdom (Episode No. 12,
"The Shark's Nest" — Two parts —
Drama).
Mar. 26— The More Excellent Way (Five parts
— Drama).
Mar. 26 — Turks and Troubles (Comedy).
Mar. 26 — Captain Jinks' Great Expectations
— Comedy).
Mar. 26 — The Secret Kingdom (Episode No. 13,
"The Tragic Masque" — Two parts —
Drama).
IVAN FILM PRODUCTIONS.
Dec. 1 — Enlighten Thy Daughter (Seven parts
— Drama).
February — Two Men and a Woman (Five parts
— Drama).
KEEN CARTOON CORP.
Fab. 19 — Dr. Zippy Opens a Sanatorium (Car-
toon Comedy).
Feb. 26 — The Fighting Blood of Jerry McDub
(Cartoon Comedy).
KLKIVE-EDISON-SKMO-KSSANAT.
Feb. 19 — The Royal Pauper (Edison — Five parts
— Drama).
Feb. 26 — The Heart of Texas Ryan (Five part*
— Drama).
Feb. 20 — Max Comes Across (Two parts — Com.).
Mar. 5 — Burning the Candle (Essanay — Five
parts — Drama).
Mar. 12 — Little Lost Sister (Selig— Five parts-
Drama).
Mar. 19 — Satan's Private Door (Essanay — Five
parts — Drama).
SELZNICK PICTURES.
January — Panthea (Five parti* — Drama).
February — The Argyle Case (Seven parts — Dr.).
THE TRIUMPH CORPORATION.
December — The Libertine (Six parts — Drama).
WORLD PICTURES.
Feb. 12 — The Red Woman (Five parts — Drama).
Feb. 19 — A Square Deal (Five parta — Drama).
Feb. 26 — A Girl's Folly (Five parU — Drama).
Mar. 5 — The Web of Desire (Five parts — Dr.).
Mar. 12 — The Dancer's Peril (Five parts — Dr.).
Mar. 19 — The Social Leper (Five parts — Drama).
States Right Features
ARGOSY FILM. INC.
December — The People vs. John Doe (Six parts
— Drama).
December — Where D'ye Get That 8tuff (Five
pa its — Com edy ) .
ARROW FILM CORP.
Jan. — The Deemster (Nine parts — Drama).
BELMONT FILM CO.
Feb. 26— A Hotel Mix-Up (Comedy).
BIOGRAPH COMPANY.
December — One Round O'Brien (Comedy).
G. M. BAYNES.
Nov. — Kitchener's Great Army In the Battle
of the Somme (Five parts — Dr.).
HENRY J. BROCK.
March — The Mothers of France.
CALIFORNIA MOTION PICTURE CORP.
Nov. — The Woman Who Dared (Seven parts—
Drama)
December — The Passion Flower (Drama).
CORONA CINEMA CO.
April— The Curse of Eve (Seven parts — Drama).
CREATIVE FILM CORP.
Jan.— The Girl Who Didn't Think (Six parts-
Drama).
CLCNE FILM MFG. CO.
January — The Eyes of the World (Ten parts —
Drama).
DEFENSE OR TRIBUTE FILM CO.
February — Defense or Tribute (Fire parta —
Drama).
EBONY FILM CORP.
Feb. 26 — A Natural Born Shooter (Drama).
ENLIGHTENMENT PHOTOPLAYS CORP.
February — Enlighten Thy Daughter (Seven parts
— Drama).
EXCLUSIVE FEATURES. ENC
Dec. — Pamela's Past (Five parts — Drama).
EUROPEAN FILM CO.
November — Fighting for Verdun (Five parts—
Topical).
FRIEDMAN ENTERPRISES.
February — A Mormon Maid (Five parta — Dr.).
FROHMAN AMUSEMENT CORP.
March— God's Man (Nine parts — Drama).
GERMANY'S OFFICIAL WAR FILMS.
INC.
January — Germany and Its Armies of Today
(Topical).
GOLD MEDAL PHOTOPLAYERS.
March — The Web of Life (Five parts — Drama).
GRAFTON PUB. FILM CO.
January — Argonauts of California (Ten parta —
Historical).
HARPER FILM CORPORATION.
Nov. — Civilization (Drama).
HAWK FILM COMPANY.
March — The Monster of Fate (Drama).
JOHN W. HEANEY.
Jan. — The Valley of Fear (Six parts — Drama).
KESSEL A BAUMAN.
Jan. — Mickey.
KING BAGGOT.
Dec. — Absinthe (Drama).
LEA-BEL CO.
February — Modern Mother Qoose (Five parta).
LINCOLN M. P. COMPANY.
Jan. — Trooper of Troop K (Three part*— Dr.).
S. B. T UST, INC.
Jan. — The Porter (Two parts — Comedy —
Drama — All Colored Performers).
MAJOR FILM CORP.
Feb. — Will You Marry Me (Drama).
M-C FILM CO.
March — America Is Ready (Five parts — Top.).
B. S. MOSS MOTION PICTURE CORP.
January — The Girl Who Doesn't Know (Five
parts — Drama).
January — In the Hands of tbe Law (Drama).
MOORE'S FEATURE FILM CO.
Jan. 10 — Uncle Sam (This Production In On*
and in Two Reels).
PARAGON FILMS. INC.
February — The Whip (Eight parts — Drama).
PHAX PICTURES CO.
December — Race Suicide (Six parta — Drama).
PICTURE PRODUCING CO.
Feb. — Safari (Educational).
PIONEER FEATURE FILM CORP.
October— The Soul of a Child (Five parta— Dr.)
REX BEACH PICTURES CO.
March — The Barrier (Nine parts — Drama).
ROTHACKER FILM MFG. CO.
February — Ranch Life in the Big Horn Uonn-
tains (Two parts — Descriptive).
SHERMAN ELLIOTT. INC.
October — The Crisis (Sell* — Seven parta — Dr.K
SIGNET FILM CORPORATION.
Nov.— The Masque of Life (Seven parta— Dr.).
A. STONE.
February — If We Should Go to War (Tw»
parts).
THE FILM EXCHANGE.
January — The Golden Rosary (Five Parts — Dr).
THOMPSON FILM CO, INC.
December— War as It Really Is (Seven Parta—
Topical).
ULTRA PICTURES CORP.
March — The Woman Who Dared (Seven parta—
Drama).
UNITY SALES CORP.
January — Glory (Six parts — Drama).
UNIVERSAL (STATE RIGHTS).
December — The People vs. John Doe (Six parta
— Drama).
January— 20.000 Leagues Under tha Sea (Eight
Parta).
WARNER BROS.
December — Robinson Crusoe (Five parti — Dr.>^
WARRENTON PHOTOPLAYS.
Mar. 15 — The Birds' Christmas Carol.
March 24, 1917
THE MOVING PICTURE WORLD
2003
IT'S HERE! FIVE YEARS AHEAD OF ITS TIME
The Only Screen on earth that will Eliminate all Haze, Glare Eye-Strain, Fade-Away and Out-of-Focus
Effect, regardless of where picture is viewed from.
Every Seat in Your Theatre Is of Value. Do You Get It?
As the Oldest, the Largest, Manufacturers of Metalized Cloth in the World, we stand back of our claims and are more than ready to
■ubstantiate any statement we make.
Why not be guided by the judgment of that great army of 9,836 exhibitors who know and who are using our previous product?
WELL, let us send you our large Free
Samples— 12"xl4"— of our New 1918
Lineal Metalized Surfaced Screen in
Pale Gold, Silver Flesh and Silver
White.
Let us prove to you with your own
eyes and the brains God gave you that
we can and will give you Real Projection
Contentment by installing the Screen of
No Regrets —
THE J. K. GENTER COMPANY, INC, NEWBURGH, N. Y.
VISITORS AND EXHIBITORS ALWAYS WELCOME AT OUR FACTORY
MIRR0R0ID
foot — $3.24 a square yard. L<
to our nearest-to-you deale
hour after orHer is rereiverl
The 1918 Mir-
roroid Lineal Fin-
ish will be sold at
36 cents a square
Let us advise you as
to our nearest-to-you dealer. Shipments one
hour after order is received.
ilL TIRSO AL CINEMATOGRAFO
The most important Film Journal in Italy.
i J Published every Monday at Rome. Excellent staff,
special bureau of information. Correspondents in all
parts of the world. Yearly subscription for foreign
... countries : $3.00.
■ » Business Offices: Via del Tritone 183, Rome, Italy.
Perfect Developing and Printing
Negatives Developed . lc ft.
Positive Printing .... 4c ft.
TITLES
5c
Any Language
complete
per foot
Cards Free Tinting Free
Satisfaction guaranteed by oar fifteen years' experience. Special price on quantity order.
GUNBY BROS., Inc., 145 West 45th Street, New York City
Projection Engineer
Is your screen result unsatisfactory?
Is your projection current costing too much?
Are you planning a new theatre?
Are you contemplating the purchase of new Equip-
ment?
Theatre plans examined and suggestions made as to
operating room location. Operating rooms planned,
etc., etc. Will personally visit theatres in New York
City or within 300 miles thereof. Fees moderate.
(kyn°ouwa„lilm) F. H. RICHARDSON (kyn°ouwahilm)
Room 1434, 22 E. 17th St., New York City
SCREEN LIGHT THAT NEVER FAILS
\Tne ORIGINAL GOLD FIBRE SCREEN-Perfected.
[^Minusa Cine Products Company,
m* JlSfllNT LOUIS [ CM'C*0C> rt 1 r WTl?Bti"^T.,J| NEW vonK
For the fullest and latest news of the moving picture
industry in Great Britain and Europe.
For authoritative article* by leading British technical
men.
For brilliant and strictly impartial criticisms of all
films, read
THE BIOSCOPE
The Leading British Trad* Journal with an International Clraalattee
American Correspondence by W. Stephen Bush
of
"Moving Picture World"
85 Shaftesbury Avenue, London, W.
Specimen on Application
$4.80 A Big Saving Each Year $4.80
On account of the greatly increased cost of paper, engraving, etc., we have been compelled to make the single
copy price fifteen cents. For the present direct subscription prices will remain the same. This means a saving
of four dollars and eighty cents yearly on direct subscriptions. In addition you get your paper earlier.
It will pay you to fill out this blank and mail at once with your remittance.
ONE YEAR $3.M
SIX MONTHS $1.S.
Sea title page for rates Canada and Foreign
MOVING PICTURE WORLD
17 Madison Avenue, New York
Cut out and mail
Pleaae Fill in _,
the Name of Your Theatre.
2004
THE MOVING PICTURE WORLD
March 24, 1917"
MOTION PICTURE
ELECTRICITY
By J. H. HALLBERG
THIS WORK COVERS
ELECTRICITY
ELECTRIC SERVICE
ELECTRICAL EQUIPMENT
PRACTICAL SUGGESTIONS
REFERENCE TABLES, ETC.
An up-to-date treatment of Moving Picture Theater
Electric Installation and Projection, by a practical,
experienced, electrical expert.
Illustrated and Substantially Bound. 230 Pages
$2.50 per Copy. Postage Paid.
MOVING PICTURE WORLD
17 Madison Avenue New York
r^jwr-
mm
fm®
(Zf\i T% TEN DAYS
VJULU FREE TRIAL
ARE KING
SCREENS
CCLD KING SCREEN CO., AL.US.OKLA.
ARE
BEST
Electric Current
for
THEATERS
PORTABLE UNITS
for
Traveling Circuit Shows
Write for Bulletin M10
Storage Batteries not re-
quired
Progressive Agents Wanted
LANGSTADT-MF.YER CO., Appleton, Wis., U. S. A.
"NEWMAN" BRASS FRAMES AND RAILS
Mr. Exhibitor:
Don't you realize that not alone does
"NEWMAN" stand for QUALITY, but also
ORIGINALITY?
We are Originators of every conceivable
style of frame, in which to properly display
POSTERS AND PICTURES.
YOU will eventually use brass frames.
WHY not now? .
Get our Latest Catalogue. It is yours for
the asking.
The Newman Mfg. Co.
717-19 Sycamore St., Cincinnati, O.
£8 W. Washington St., Chicago, 111.
Established 1882
Canadian Representative — J. T. Malone. Bialto Theatre
Bldg., Montreal. Canada.
Pacific Coast — G. A. Metcalfe. San Francisco, Cal.
Frames, Easels. Ralls, Grilles, Signs, Choppers,
Kick Plates, Door Bars
Corner Unit Hinged
Frames
ililllililllll
| A Dependable Mailing List Service J
Saves you from 30% to 50% in postage, etc. Reaches all or selected
M list of theatres in any territory. Includes name of exhibitor as
1§ well as the theatre in address. A list of publicity mediums desiring
H motion picture news. Unaffiliated exchanges looking for features. |1
S Supply houses that are properly characteiized as such. Producers
= with address of studios, laboratories and offices. Information in
H advance of theatres being or to be built.
■ W74.
1 MtVTION PICTURE DIRECTORY COMPANY
80 Fifth Avenue, New York
425 Ashland Block, Chicago
Phone— 3227 Chelsea
Phone— 2003 Randolph
■ Addressing Multigraphing Printing Typewriting
m
PORTER EQUIPS BIG THEATRE FOR CRISIS
PORTER installs Two TYPE S SIMPLEX PROJECTORS and Special Accessories at the PARK THEATRE, Broadway,
for the Premiere Presentation of Selig's Big Photo-Spectacle, "The Crisis." Porter leads all for Big Installations— "The
Birth of a Nation," "Intolerance," "The Fall of a Nation," "Civilization," and "The Crisis.
B. F. PORTER,
1482 BROADWAY, AT TIMES SQUARE,
NEW YORK
J 1
Anti-Censorship Slides
Exhibitors : — This is the most convincing method of
crystallizing public sentiment against the idea of "legal-
ized" Censorship of moving pictures either Federal, State
or Local. Sets of nine slides, all different, see page 1944
of issue of March 24th for complete text of each slide.
We will mail sets for $1.00 per set of nine, postage paid.
MOVING PICTURE WORXD,
17 Madison Avenue, New York
CENSORSHIP
of moving pictures places a
brand on the industry that
is unjust, discriminating
and against the spirit of
our free institutions
March 24, 1917
THE MOVING PICTURE WORLD
2005
STATE -RIGHT
SELLERS
Send us the name and
address of each buyer of
your feature pictures so
that we may refer all in-
quiries for bookings direct
to the proper exchange.
To co-operate address
"Information Dept."
Moving Picture World
17 Madison Ave., N. Y. C.
The audience is
always right.
They want not only a good pic-
ture play but a clear picture.
Because of its basic qualities,
the clearest pictures are on
Eastman Film
Identifiable by the stencil mark
in the margin.
EASTMAN KODAK COMPANY,
ROCHESTER, N. Y.
BARGAINS IN MACHINES
Twenty-two machines slightly used, first class
condition, Simplex, Power's 6 A's, Power's 6's,
Edison B's, and Edison D's. Low prices, quick
sales.
CHAS. A. CALEHUFF, 1233 Vine Street, Philadelphia
Duhem Motion Picture Mfg. Co.
RAW STOCK SUPPLIED
EXPERT LABORATORY
FINISHING
DEVELOPING PRINTING
700 HAYES STREET
SAN FRANCISCO, CAL.
We assume full responsibility the moment your films are delivered to us for
DEVELOPING and PRINTING and the results are always satisfactory.
Our experience and responsibility will prove dependable allies to your production department — always.
EVANS FILM MFG. CO., 416-24 West 216th St., N. Y. City. Au^XVl
KEEP THE PICTURES CLEAN
AND KEEP THEM OUT OF
POLITICS
WE DO NOT BELIEVE
THE AMERICAN PEOPLE
WANT CENSORSHIP
WE WILL NOT SHOW
OBJECTIONABLE FILMS
IN THIS THEATRE
Exhibitors — Theatre Managers
These slides and arguments will work wonders
with your patrons in convincing them of the useless
and needless expense, and the un-American principles
underlying Censorship. Use them regularly and per-
sistently. Show one or two to every audience. Set of
nine, all different, $1.00. Postage paid.
Moving Picture World, 17 Madison Ave.,
New York City
In Answering Advertisements, Please Mention the MOVING PICTURE WORLD.
2006
THE MOVING PICTURE WORLD
March 24, 1917
THE REASONS
Why the MOVING PICTURE
WORLD, as an advertising
medium, stands out so dis-
tinctly in a class by itself,
can be given easily and quickly.
It has only one price for advertising.
SS Every user of space pays the same price
EE for advertising as his competitor, in propor-
== tion to the amount of space used.
EE On the basis of guaranteed trade circula-
E= tion and reader confidence our advertising
== rates are by far the lowest in the trade.
SS We positively do not finance your com-
= petition by extending unlimited credit.
€
Only legitimate advertising from substan-
tial organizations accepted.
To the best of our knowledge, every pic-
ture advertised in the Moving Picture World
has a clean, legitimate box office value.
We do not accept advertising promoting
stock sales.
H We do not accept advertising on films
== the showing of which in our estima-
== tion would be detrimental to the industry.
EE We have refused thousand of dollars' worth
E= of this that has greatly added to the showing
EE of other trade papers.
== For circulation, for reader confidence, for
=§ results, use the paper with the highest stand-
EE ing in the trade from every point of view.
%\
March 24, 1917
THE MOVING PICTURE WORLD
2007
The Price He Paid!
Because of the rotten print you sent
ub oany «xhlbltors at trade showing
today cancelled bookings - It Is up
to you to come on personally to
straighten this out.
It amounted to a substantial sum in real coin, and what it
will cost to regain the confidence and good will which was disturbed
and, perhaps, destroyed forever, cannot be estimated in mere money.
The trouble and loss was caused by taking a chance on
the developing and printing of a good subject for the sake of a fraction
of a cent per foot.
These seemingly slightly lower first-costs usually turn out
to be the rankest sort of extravagance.
Why take a chance when you know that you can secure
Perfect Developing and Printing, properly priced, and delivered right, by
doing business with :
There are reasons-
Come and see them.
2008
THE MOVING PICTURE WORLD
March 24, 1917
"SEVENTEEN YEARS OF KNOWING HOW"
ANOTHER POWER'S
ACHIEVEMENT
A DEVICE GUARANTEED TO "TAKE-UP" 3,000 FEET OF
FILM, MAINTAINING AN EASY AND EVEN TENSION
THROUGHOUT.
SIMPLE, EFFECTIVE, CONSISTING OF FEW PARTS AND
OPERATING ON BALL BEARINGS, IT REQUIRES ABSO-
LUTELY NO ATTENTION.
EXAMINE IT IN OPERATION ON POWER'S CAMERAGRAPH NO. 6B.
CATALOG G
Mailed Upon Request
NICHOLAS POWER COMPANY
NINETY GOLD STREET NEW YORK
ol. 31, No. 13
March 31, 1917
Price 15 Cents
MWAVAAV^AVAVAAAVAVAV^
g^»^7?te^^
M hU'MM<mnmiM<mmnM^mmnmm]iwmwm
F,m™<K<^K>M>MMiMWH>M'MM^^
Post Office Box 226
Madison Square Station
NEW YORK
17 Madison Avenue
Telephone Madison Square Jf 10
t&y
m
Benjamin Chapin
Studios
Ridgefield Park, N. J.
Tel.: Hackensack 583
, ;:^v-: ^
1 ^ fcjiL :
HM
■CDf
*i >
^J-A^l^ifi
<c
3*9afiw»*-
'" "/£"'■ ■ v
"George Washington gave
us thirteen stars and
we have added many
more. Not one of
those stars shall
be lost!"
March 31, 1917
THE MOVING PICTURE WORLD.
2011
^ ' *•
DISON
ELIC
SSA
MAX UNDER
IS A REAL MINT
He coins money for you through
his tremendous drawing power.
"MAX WANTS A DIVORCE"
his second American made comedy, is
now ready for your booking, for YOU,
the exhibitor who has the foresight to
see a GOOD THING. .
W. C. Lamoreaux, manager of Ascher
Brothers Lakeside Theatre, Chicago, says :
" 'Max Comes Across' went with a whoop in
this theatre. The audience screamed with
laughter. He drew big crowds and pleased,
all. I have booked his second comedy."
Martin Saxe, Knickerbocker Theatre, Chicago :
"Linder is a great drawing card. My
patrons were highly pleased with 'Max
Comes Across.' "
George D. Hopkinson, Hamlin Theatre,
Chicago : " 'Max Comes Across' went over
fine. It was very good."
J. C. Bittman, Strand Theatre, Freeport, 111. :
''Max pleased everyone."
GEORGE K SPOOR PRESIDENT
1333 Argyle St., Chicago
Re*. V. 8. P»t. 1*07
K-E-S-l
2012
THE MOVING PICTURE WORLD.
March 31. 1917
Read these Pages
Every Week tor
Your Own Bene-
fit and Profit
ltwumuil
UNIVERSAL FILM MFG. CO., Carl Laemmle, Pres.
"The Largest Film
A Double Opportunity
The Progressive Universal Releases a Great Serial
and a Great Two Reel Series
at the Same Time
THOUSANDS of Exhibitors through-
out the United States have come to
look forward to the announce-
ments of the Universal as their sure
guide to successful bookings. The Uni-
versal has never failed them. When
other programs seemed thin and stale
they knew they could turn to the Uni-
versal with the comforting assurance
that there could be found the very latest
A Great One Reel Feature
Universal Screen Magazine Conceded
to Have Set New Place in
One Reel Subjects
THE Universal Screen Magazine is
the remarkable one-reeler that
made good over night. Immediately
upon its first release (announced as ap-
pearing every two weeks), there came
a deluge of letters from fans, Exhibitors
and Exchange men, to release it every
week. Such immediate appreciation and
popularity was unlooked for, but such
are the resources of
the Universal that in
three weeks the an-
nouncement was made
that the Universal
Screen Magazine would
be released every week.
Now it is in such de-
mand that it overshad-
ows all the feeble at-
tempts that have fol-
lowed in its wake. It
is like a great popular
magazine of wide cir-
culation in that it con-
tains something to in-
jKpJ^ terest every man.
woman and child who
sees it. The subjects
treated cover every
field of human activity.
War
It shows your audiences things they
might never see in' any other way.
It teaches, amuses and informs. It broadens the
mind and provides fascinating entertainment at
the same time. It is different from any other
one-reel subject in the world. It cannot be dupli-
cated. There is nothing like it in the world. It
$2C0,0()U Sti[flii Prj/osit Vault.
is today, after less than three months' existence,
the most popular one-reel subject obtainable, It
is bolstering up weak program shows and weak
features all over the land. It is something every
Exhibitor needs for the profits it will bring. You
i u on the complete Universal Program
Service, or you can book it separately from any
Universal Exchange. Get full particulars today.
Ben Wilson.
thing in screen progress; that , on the
Universal Program or among the Uni-
versal specials' or serials they could find
the strong subject in any required length
that would strengthen their show and
which could be booked at a living price
— at a rental that would enable them to
show a NET profit on the booking.
Again the Universal
comes to the front
with an opportunity
rarely equaled. Ex-
hibitors now have the
choice of booking the
great mystery serial,
"The Voice on the
Wire," a serial that is
already drawing ca-
pacity houses — or "The
Perils of the Secret Service," a series of
seven two-reel dramas, based on that
remarkable group of stories published
under the title of "Yorke Norroy— Dip-
lomatic Agent," written by George Bron-
son Howard, read by millions, and pro-
duced under the direction of their tal-
ented author.
"The Voice on the Wire" depicts the
story of a series of baffling events, each
preceded by a mysterious warning from
a weird "voice on the wire."
The story is adapted from
the famous novel of the
same name by Eustace Hale
Ball, who wrote the ever-
popular "Traffic in Souls"
and many other successes.
Ben Wilson, popular Univer-
sal star, plays the lead,
supported by beautiful Neva
Gerber and a large cast.
"The Perils of the Secret
Service." featuring Kingsley
Benedict and seven women Kingslev lit
stars, will prove popular
with those Exhibitors who do not care to run
serials, yet who would like to get the benefit
of repeated attendance and that cumulative in-
terest which a continuance of a story always
brings. This great scries is in seven parts,
complete in itself, and lias already proven itself
a huge winner from the box-office standpoint.
For further details of the Universal Program see the Moving Picture Weekly.
March 31, 1917
HE MOVING PICTURE WORLD.
2013
ultetin
The FILM NEWS
Printed
here will
Lead any
Exhibitor
to Sure
Success
anufacturing Concern in the Universe. ' '
1600 Broadway, NEW YORK
Beyond Competition
Specials on the Universal Program Give
Exhibitors Opportunity to Book a Feature
Show at Very Little Extra Cost
T TNIVERSAL SPECIALTIES ^ffi* ^Jt&^JrU
\^J — and what are Universal Specialties, please.'' They are the very cream of
the entire Universal Program. They consist of 1, 2 and 3-reel features that
can be advertised independently — that can be boosted the same as any 5 reeler —
that are the equal of most 5 reelers and better than the majoritv of them. YOU'VE
GOT TO PAY MORE TO GET 'EM BECAUSE IT COSTS AS" MUCH TO MAKE
THEM AS THE AVERAGE 5 REELER. BUT— if you book the entire Universal
Program you get 'em without extra cost.
SPECIAL RELEASES ON THE UNIVERSAL PROGRAM
FOR THE WEEK OF APRIL 9th, 1917
RED FEATHER— "MR. DOLAN OF NEW YORK" (Five Reels)— Jack Mulhall.
NESTOR— "UNDER THE BED" (One-Reel Comedy)— Eddie Lyons. Lee Moran and
Edith Roberts.
L-KO— "TOM'S TRAMPING TROUPE" (Two-Reel Comedy)— Phil Dunham.
BIG U— "THE DESERT GHOST" (One-Reel Drama)— Neal Hart.
IMP— "THE PERILS OF THE SECRET SERVICE"— No. 6, "THE SIGNET RING"
(Two Reels) — Kingsley Benedict.
UNIVERSAL SCREEN MAGAZINE— Issue No. 14.
JOKER— "THE CARELESS COP" ^One-Reel Comedy)— Gale Henry and Wm. Franey.
POWERS— 'BOOMER BILL GOES TO SEA" (Comedy Cartoon) and "ON THE
STREETS OF INDIA" (Dorsey Educational)— Split Reel.
GOLD SEAL— "HAIR TRIGGER BURK" (Three-Reel Western Drama)— Harry Carey
and Claire Du Bray.
Universal Animated Weekly
Proves Its Belief
Every Week
THE greatest newspaper in the world
is not so closely in touch with the
popular demand as is the Universal
Animated Weekly. World news flashed
first on the screen has brought the
U. A. W. a
following such
as is not ac-
corded to any
other dissemi-
nator of news,
pictorial o r
published, in
the w o r 1 d.
Right n o w,
when prepar-
edness is the
taTk of the
whole country,
the Animated
is again to the
front with pic-
tures from ev-
ery section of the United States showing what is
being done along these lines. Show the Universal
Animated Weekly. Book through your nearest
Universal Exchange.
"When Johnny Comes Marching
Home.''
Funniest Female Found
Gale Henry in Joker Comedies
Wins Title in Universal
Laugh Getters
G
REGULAR RELEASES on the UNIVERSAL PROGRAM
shown below may also be booked separately if desired. Their quality is
fully as high as the specials listed above, but they are in the main straight
dramatic subjects and have not that element of novelty which characterizes the
specials. The two lists are made up not for comparison, but to aid the Exhibitor
in booking. Write or wire your nearest Universal Exchange today for full
particulars.
REGULAR RELEASES ON THE UNIVERSAL PROGRAM
FOR THE WEEK OF APRIL 9th, 1917
VICTOR— "HIS FAMILY TREE" (One-Reel Comedy)— Eileen Sedgwick.
UNIVERSAL ANIMATED WEEKLY— No. 67.
BIG U— "THE BUGLER" (One-Reel Drama).
REX— "UNCLE JOHN'S MONEY" (Two-Reel Human Interest Drama)— Malcolm
Blevins and Marjorie Ellison.
LAEMMLE— "THE SILENT PRISONER" (One-Reel Sea Drama)— Ethel Grandin.
VICTOR— "STOP YOUR SKIDDING" (One-Reel Comedy).
BISON— "THE KIDNAPPED BRIDE" (Two-Reel Drama)— Marie Walcamp.
REX— "HER PRIMITIVE MAN" (One-Reel Drama)— Jack Mulhall.
IMP— "THE EYES IN THE DARK" (Two-Reel Drama)— Leah Baird.
The two lists of releases given above constitute t'he complete Universal Program
Service of twenty-nine reels a week. They may be booked as a complete weekly
service, or any release may be booked separately. It is a significant fact that the
Universal Program exceeds in number of reels as it does in quality, the releases
of all competitive programs combined. Think it over.
If you are not on the mailing list of the Moving Picture Weekly — GET ON!
ALE HENRY admits it. She's the
funniest woman in the world and
a million fans second the motion.
The Joker Comedies,
the L-KO Comedies
and the Nestor Com-
edies constitute the
backbone of film fun
in the United States.
And, judging by the
increased weekly
bookings, there is
nothing like them to
be had anywhere.
Don't forget that
they are released on
the regular Universal
Program, and that at
a slight additional
cost they may be
booked separately. That
is simply because they are
the most expensively pro-
duced comedies in the
world. They do not base
their popularity on any
I in;;. They are genu-
inely £> iod, n ith stars
ii every company.
till par; iculars from
your nearest Universal
Excha
2014
THE MOVING PICTURE WORLD.
March 31, 1917
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All the State Rights Territory
on the Universal's greatest of all feature
spectacle, "20,000 LEAGUES UNDER THE SEA,"
has been sold with the exception of the few States shown
in white on the map. They are Wash., Ore., Idaho, Neb.,
Kan., Okla., Iowa, Mo., Ind. and Kentucky. These remaining
States constitute choice territory. Every succeeding day puts this
production on a more valuable basis. The war situation has made
millions anxious to view the feats of the famous undersea boats. All
this is wonderfully shown in
20,000 LEAGUES
UNDER THE SEA
which for nine straight weeks
played capacity on Broadway, N. Y. — that
played to over $1300 in one single day in Portland,
Ore. — that played to immense profits in Detroit — that is
now playing to packed houses wherever it is being shown.
There is no feature spectacle on earth like "20,000 Leagues
Under the Sea." It stands supreme and alone in the world of tre-
mendous Photo spectacle winners.
State Rights for the entire
State of New York bo't by Selznick. Other
territories bo't by the shrewdest men in the film
business. THEY know what a money maker they've
secured in "20,000 LEAGUES UNDER THE SEA." Send
for the complete elaborate advertising campaign book
that tells all, and write or wire for terms, prices and anything else
you wish immediately to the STATE RIGHTS DEPARTMENT of the
UNIVERSAL FILM MANUFACTURING CO., 1600 Broadway, New
York City. Whether by mail or wire, your communication will be
given attention.
March M, 1917
THE MOVING PICTURE WORLD.
2015
In Aniwertnc Advertisement., Please Mention the MOVING PICTURE WORLD.
20K)
THE MOVING PICTURE WORLD.
March 31, 1917
BLUEBIRBT
HAVE mm Y£D
BLUEBIRD
Photoplays (Inc
Current Release
"THE PULSE OF LIFE"
with
Wedgewood Nowell and Gypsy Hart
One of the Greatest Human
Interest Dramas Ever Filmed.
Directed by Rex Ingram
"HELL MORGAN'S GIRL"
Purchased Outright By
BLUEBIRD Photopiays (Inc.)
This was a big State Rights Production on which some choice territory had been
sold, but not released, when the Executives of BLUEBIRD saw it and succeeded in
purchasing it outright. They were so impressed with the unusual quality of the
production as to be desirous of releasing it under the BLUEBIRD Brand. Their
judgment is your assurance. You now have the opportunity of showing this great
photodrama as a BLUEBIRD. SEE it and you'll know why it is a BLUEBIRD. At
your nearest BLUEBIRD Exchange, or BLUEBIRD Photoplays (Inc.), 1600 Broadway,
New York.
."THE EAGLE'S WINGS"
A BLUEBIRD Extraordinary—
Not on the Regular Program.
This patriotic and thrilling BLUEBIRD Extraordinary received the warmest praise
and unqualified endorsement from the high government officials in Washington tc
whom it was shown on request. Through their National President, 1500 Chapters
jf the Daughters of the American Revolution have pledged it their loyal and hearty
support wherever shown. This is a unique opportunity for BLUEBIRD Exhibitors
and others. Communicate with your nearest BLUEBIRD Exchange and learn how
you can take advantage of this awaiting patronage, or write BLUEBIRD Photoplays
(Inc.), 1600 Broadway, New York.
In Answering Advertisements, Please Mention the MOVING PICTURE WORLD.
March 31. 1917
THE MOVING PICTURE WORLD.
2017
S
Christie i
iomedwsl
Open market release for week of
MARCH 26th.
SOOA/E/2 0/2 LAT£/2
YOU H//LL D/SCOVSfe
THAT CH/Z/ST/e COM£D/£S
CAN MAKE B/C MONEY
FO/i "YOU— SO ^
lV//rDflAY?
**
CLOTHE r AND
THE MAN"
4F* w^r
HrlY postpone your investigation of
a brand of comedies that are daily
proving big business builders and profit
yielders to the hundreds of exhibitors
who are booking them regularly?
\/VQWfrT/f£T/M£l
Give your theatre a chance to show GREATER
profits— begin exhibiting CHRISTIE COM-
EDIES at once.
Start now by booking the latest release —
"Clothes and the Man."
CLOTHES and the MAN
Featuring
BILLIE RHODES, NEAL BURN*S
and ETHEL LYNNE
®X®
V
Coming Releases
"Suspended Sentence"
"Twice in the Same Place"
CHRISTIE FILM QJ
■XSr\ AL.E.CnRIST!E- DIRECTOR GENERAL £!&
Z 4SUNSCT BLyD^GOWCR$.Tg >
SaplOS AN6ELES ■ CALIFORNI/A.!/^^.!
EXHIB'
ITOfc
In Answering Advertisements, Please Mention the MOVING PICTURE WORLD.
2018
THE MOVING PICTURE WORLD.
March 31, 1917
EOBEIGN BUYERS
KINDLY
Communicate immediately -with
JFrank Brockliss
T^zwVork Office -
7X9 Seven tii Ave., N«wYorK
Room 70S » ThonetBryant SZ96
In Answering Advertisements, Please Mention the MOVING PICTURE WORLD.
POPULAR
PLATS 6-PLAYERS
-s. present
PETROVA
~**JCfi in Marion Short 's
WAITING SOUL
qX METRO wondcrplflF
of the woman redeemed
Supervision by Aaron'Hof £man
an3 Direction by Burton L.Kin£
Jiy arrangement with Snappy Siorles
RELEASED
ON THE
MetroProgram
APRIL2.
You, can book
Win. Christy Gabanne'5
^Sy master serial of
%JI\€ Supreme thrills
Great
Secret
X
WITH
Story hyTred de Gresac
FRANCIS X. BUSHMAN
and BEVERLY BAYNE
Produced bxf SERIAL/
Producing Co.
AT ANY
^es-mW^ QUALITY
Pictures Corp'n
ANGE
St
The one reel
feature
attractions
that make
regular patrons
out of
casual visitors
March 31, 1917
THE MOVING PICTURE WORLD.
2019
^
a.
is the story of a typist with "one
thought per week"--regularly who
is increased to two per by aid of
a speed powder manufactured in
self defense by a long suffering
inventor. She takes the powder
and the race starts—
^paramount
Announces
"SPEED"
A Single Reel
Black Diamond Comedy
Released March $th
United States Motion Picture Corp.
,.*.
J. O. WALSH, President
F. W. HERMANN, Vice-President
D. L. HART, Treasurer
Wilkes-Barre, Pa.
j wmmmmfmm m
/.
, , :- ^ ,■■* ,;.:-.:.■<
2020
THE MOVING PICTURE WORLD.
«+***.
March 31, 1917
Week after Week
Paramount Pictures have — as in the case of
the two released this week — variety of subject,
strength of story, and virility of plot, to say
nothing- of the attracting value of the star.
It is the rule rather than the exception.
shown in your theatre, week after week, induce more people to form
the habit of coming to your theatre.
This isn't bunk — ask the Paramount exhibitor.
Remember, only one exhibitor can show Paramount Pictures in
each territory.
For instance, compare the two Paramount Pictures advertised
on the opposite page, with any other two advertised in this book,
this week or any week.
^aram(mnt^u^iire^(^a<xraUo(U
\~S FOUR EIGHTY FIVE L-' FIFTH AVENUE V_' d/- FORTY FIRST ST.
NEW YORK. N.Y.
Controlled by Famous Players-Lasky Corporation
Adolph Zukor, Pres. ; Jesse L. Lasky, Vice-Pres. ;
Cecil B. DeMille, Dir. Gen.
Mi-mber of National Association Motion Picture Industry
In Answering: Advertisements, Please Mention the MOVING PICTURE WORLD
March 31, 1917
THE MOVING PICTURE WORLD.
*+_»».
2022
THE MOVING PICTURE WORLD.
March 31, 1917
These great territories are empires in
thriving cities and busy manufacturing centers.
Exclusive Distribution Rights in
NEFARRAR
Pennsylvania and West Virginia
—Total* Population 9,990,349;
Total Theatres 1,832.
Missouri, Iowa, Nebraska and
Kansas — Total Population
8,763,371; Total Theatres 2,971.
Minnesota, Wisconsin, North Dakota,
South Dakota — Total Population
6,269,782; Total Theatres 1,842.
a
March 31, 1917
i
1
JJJj^^J
'*
THE MOVING PICTURE WORLD.
2023
Great Territories Yet Unsold For
"JOAN THE WOMAN"
themselves. They are studded with great
■ ■
In these territories millions of persons are eager to see
the greatest photoplay production of our time
Geraldine Farrar
m
Cecil B. de Mille's
Joan the Woman
Presented by JESSE L. LASKY
This magnificent picture is now in the fourteenth
capacity week of its long run at the 44th St. Theatre,
New York City.
Address Inquiries to
CARDINAL FILM CORPORATION
485 FIFTH AVENUE
NEW YORK CITY
2024
THE MOVINC PICTURE WORLD.
March 31, 1917
ARTCBAFT PICTUKS C0BPOPATION
la Answering Advertisements, Please Mention the MOVING PICTURE WORLD.
March 31, 1917 THE MOVING PICTURE WORLD. gg • 2025
n
■;.■•■
"Exhibitor's Trade Review" said:
Had not Mary Pickford already attained
world-wide reputation in filmdom her part
of "Gwen" in a "Poor Little Rich Girl"
would in one public showing establish her
firmly as a stellar attraction of the silent
drama.
"Motion Picture News" said:
"A Poor Little Rich Girl" is a striking
argument for longer runs, for higher prices
— for more better pictures. In advertising
it the exhibitor has his Mary Pickford to
display in the usual capitals, and in addi-
tion he has the title of the play, its author,
and its Broadway run to boost to the skies.
It ranks a hundred per cent in artistic
value and another hundred in commercial
value, which at least makes it a release of
twofold worth.
New York "Telegraph" said:
The production is a genuine credit to
Mary Pickford, Maurice Tourneur and its
authors, and the work of a well-chosen cast
also deserves comment. The lavish" set-
tings, fine photography, lighting and tint-
ing effects, combined with a story that is
novel, full of humor and pathos and subtly
instructive, make it one of Mary Pickford's
best — perhaps the most satisfactory picture,
every detail considered, in which she has
ever appeared.
"Moving Picture World" said:
A great deal of credit is due the star for
her splendid portrayal of the eleven-year-
old "Gwen." Entirely free from the or-
dinary stock tricks of the ordinary child
impersonator, she looks the part amazingly
well, especially in the close-ups and acts
with a skillful blending of her own person-
ality and that of a bright and winsome
"kiddie" that makes the illusion perfect.
Her Gwendolyn will rank as one of her
best screen creations.
Uel eased b
729 S event K Ave.
THE MOVING PICTURE WORLD.
March 31, 1917
■<\
If u oure tired of the Hum-
drum in Photoplay Sionas
If your© yearning for/ome-
thing New in Notion Picture idea;
You twill be interested in
9 • \
(li8
y44.
_/
7 ^
■s
*
at
nu
•
Areai mu/t<?ru/torq.
Anovel idea /plendidlu,
«^i* -^-.--^ handled. A big problem
worked out. Intere/tino;
to the la/t f la/h on the
jcreen.' THE MONXTER
WIRE OR WRITE TODAY OF FATE \S XqX\SX\ for tllG
We have every Advertizing pSlS EG Ol 3 JdOGd ItlOllOn
and Publicity Aid you need pirfurO DuWic.
Hawk Film Company
1600 Broadiuau New York City
In Answering Advertisements. Please Mention the MOVING PICTURE WORLD.
II
HHMWH
ill
-play TL.elea^ed April Firyi
I
■
;>.
•
'P^iLS
SSSa^S^
March 31, 1917
THE MOVING PICTURE WORLD.
2027
i§m.
MACr
H TT
P H E f E N T r
MABEL
Awma/n <dmp/ihy
MICKY
THE LITTLE UIHL
YUU WILL NEVER,
F U R, C E T
MET HUP ANL7 [7 ATE tfF ILELEATE LATER,
MAFEL Ntf£MANI7 FEATURE FILM W.
LOX CA.C1E BLL7U., NEW YUK-K CITY
cinem;
SERVICE
2028
THE MOVING PICTURE WORLD.
March 31, 1917
ttti
mm
Hi ■ ■
W$m
£»
,6
Our
Enemy—
T^e Motion
picture
Ifiil
:iy:<
THE/E TWO
EDITORIALS
APPEARED
IN MARCH
l/JUE OF
r <L— ■ ■. n:on corrupter or
New York. J uee> „o on i
K. *-~ o« *» J»^ lhMe United
u„*M ol >«in8 , ;. counteracts aU tne . , as tore
and ftounsh«. But Maie Ae 0U« w ^c,
came an end to d* b * m(Et eltor »&* oul „ Wtt
standards, or *>• f ,„ls\auon has ««• ' admit chd-
t„"te adjust ** £ ioIb.ds the «hea« ° ~ The
to. alone, and du* ■ ptoducmg ta P ^ rmal
best P»"e «?* ^ "heater manager may ^ tot
tone of one reel tQ do? i don plCture
"lows it. So w^je ^ ho-* ^ c
noW keeping then chU ^ js n0 prot ^ ^
heater. .*"%"%« ' ~ttSJfe~ *****
ship, national, leg ^ W babres va^ ^^ and
•ssue- So our toy q{ ^d ^ OI
roWs, hangup all ^ that pa* do m0le ,
dramatize *-» f« ^ get the vote wh - «
acting. As ^jf and have season t.cket t ^^
response ^nW an ^ * ^ o
we shall hold the ^ our chil* ^^
for the reels to wh en ^ Ant* upQn
hall become W-g* pinkertons £** {orce them
and like teamed, ^ ^ of our children.
«"" ^tTtb aw, or pensh- ^SflM
to keep wvthw tn
OFFICIAL ORCANt°heCENERAL
1
220 WE/T 42 nd /T., NEW YORK CITY
THE MOVING PICTURE WORLD.
2<i2'J
f/l°ugnf. tke M p,ub/'c on 4- k; I han<1
"■« si, •e'"™ Tly ol *"*• T„er<! """ "'"Men* Md
,nousa y„u , in°ws and U„!T °e *'»"P to .i . "-
a«n-„„, CODK away fl U1'*"<ands *L* *• "Her.
today ..?!.' P'aWen, «£ I?', ^ *«« „« , "*"• a
'* vita/ f?* n,ot/l^- 31 C* *e **i rf ?■ far *<>*
— fu/atedafe *** with adrQT£ p,hcuW ££* tf
^*ta*
FEDEROTIONotWOMEN? CLUBJ
OF 9,000 CLUB T
ANDUREADBY
2,500,000
MEMBER/
COMPOSED OF
THE LEADING
WOMEN IN
THE LAND
MENRY J* BROCK prexidemt
SELZNICK^PICTURES
The national Favorite^
NORMA
TALHADGE
By Wilson Aizner.
the Ten se story of*
a girl saved from
Present danger and
8 Future disgrace bv
A VISION OF THE pAST
SEIZNICKWPICTURES
CLARA
KIMBALL
YOUNG
HEME «M
By Pavid Graham Phillips
♦ ♦ ♦
Has Captured Chicago jusl
As She Took By 5torm new
York and Every Cily or
Village Where This Won-
derful Pichire Has Been Shown.
Chicago, 111.
LEWIS J. SELZNICK.
New York City
Price she paid opened at the Studebaker
Theatre this City Sunday March 11 at minimum
admission of twenty-five cents doing a wonderful
bu«ine«» and patrons are expressing great satisfac-
tion with this production. All Chicago newspaper
critics give excellent reports.
JONES, L1NICK & SCHAEFERJ
HERBERT
BMONS
Screen, /Masterpiece/
Pre-seni-in^
FLORENCE
ill LEWIS
iil J. !)
IllELZHICIf
llljiBCCHAHCES ji
Ijjjl BRANCHES \\
37*
mttasmsai
If is now playing a fwo-
weeks en§a#ement at"
the Broadway Theatre
Mew York, Where it was
hailed by Press and Pub-
lic as one of the greatest
Pictures Ever Produced.
directed By
CHARLES GIBLVN
Albert Capellani PirtcJor Geni
2032
THE MOVING PICTURE WORLD.
March 31. 1917
TRIANG LE
Lv>- '- ■'■■■ ■ -■■■'■.■■ ■" ■' "".'-■•' <■■-• ^.^-"V^:rr?7^
-ZIZIZIZZEZIS
. — ; - -•-, ,::■■ .,; -:,;•-,■■•■,■■!■•• - -,
■-_■"":■,,>..■:. '■.■,. :■.;■.■'--■''-'■■,:. ':-....■, " .■ '■ ■■■.■'. ,' . ' . ■--■■' ■■'■. ■/-.-■■. '--V ,. .- ■■ / . ■. .. ■.-■-. . ■■ ■ TT
:
■ !5.- .■'.;.■'. .'J:-1
:*^-;?:;.y>*'i^^
■■'-■' ■■--■..•-"."'
Dorothy Daltoi) ip "THE DARK ROAD."
TRIANGLE PROGRAM
April 1st
"HER FATHER'S KEEPER" Triangle Production
"THE DARK ROAD" Ince-Kay Bee
with DOROTHY DALTON
April 8th
"HER OFFICIAL FATHERS/' Fine Arts
"SWEETHEART OF THE DOOMED'^ Ince-Kay Bee
with LOUISE GLAUM
April 15th
"AN OLD FASHIONED YOUNG MAN" Fine Arts
"PADDY O'HARA" Ince-Kay Bee
TRIANGLE KOMEDIES
with WILLIAM DESMOND
April 22nd
CHEERFUL GIVERS"
Fine Arts
with BESSIE LOVE
THE DESERT MAN"
Ince-Kay Bee
with WM. 3. HART
TWO A WEEK
ONE WITH EACH
DRAMA RELEASE
RELEASED ONLY BY TRIANGLE DISTRIBUTING CORPORATION
Vi
^
3p
^
5w
V
March 31, 1917
THE MOVING PICTURE WORLD.
2033
Sfta
fe^:&3fos&^
$&&&&&&&8&2
TRIANG LE
^fefrJSSSi^^:^^^ ■-^-■:-:? -:--^.. ■■ ^v^V:.:^A-,^- -.
:. fe^/.:::-^;;;^^^;^.>^?^-:7^?^;
TTT
TRIANGLE PROGRAM
Mr. Exhibitor: You know that "Wid's" reports are not controlled or
influenced by any manufacturer or distributor.
We reproduce the "batting averages" (tabulated percentage reports from
exhibitors) as published in the last issue of Wid's Magazine, March 8, 1917
THE BATTING AVERAGES
These are the averages of the companies having 200
reports or more.
Re- % #> Re-
ports PP. B. O. peat
1525 Triangle 74.1 67.0 317
587 Fox 72.0 69.0 81
435 Metro 71.5 67.8 42
326 Vitagraph 71.1 67.7 63
1683 Paramount 71.9 66.1 293
395 World 67.0 61.1 36
The number before the brand name indicates the number of reports
received and tabulated on pictures of that brand, according to the following
scale: Exceptional 100%, Excellent 80%, Good 60%, Fair 40%, Poor 20%,
Bad 0%.
The first column ("P. P.") carries the percentage of pleased patrons.
The second column ("B. O.") shows the box office percentage. The figures
in the third column ("Repeat") indicate the number of reports which
recommend pictures as worthy of return dates.
You will note that Triangle leads in pleased patrons and that there are
317 Triangle repeat recommendations, out of a total of 1525 reports, a higher
percentage than is shown by any competitor. Draw your own conclusions.
TRIANGLE DISTRIBUTING CORPORATION
1457 Broadway - - - New York City
RELEASED ONLY BY TRIANGLE DISTRIBUTING CORPORATION
^
^
In Answering Advertisements, Please Mention the MOVING PICTURE WORLD.
2034
THE MOVING PICTURE WORLD.
March 31, 1917
uy-:-..- .' '*w&-'^s'm.'>*k--*.,,'. ■- :- ■J.v^.rwj-v. ,-,• -.^
j^- ■■■-■•... . .:.-!
MACK SENNETT-KEYSTONE
BagggggssBaggggs^^
NING LEDGER-PHILADELPHIA, FEBRUARY 28, 1017
TT7
.nd respected
jy thousands
lid- like to see
flucational de-
1 teacher or
which would
problems of
be a sort of
ideas, start -
"intelligent
■cial attempt
problems of
dealing with
y very hard
juality of the
on the part
king) would
Jlfference In
school.
.should be de-
SENNETT SENDS US
THREE FINE FARCES
S OF WO
i place. I thin
ier more ihor
ts of woman
■s with prom
^graphs and
s now ap-
or an in-
■>ing some-
se inter-
ocationa'.
vho has
ractical
disad-
<\t par-
qualifi-
' reason-
's migh't
n's clubs,
i time to
should be
ails'of Its
:ated and
•iien would
thropic or-
o get into
New Keystones Are Hilarious,
Especially "Maggie's First
False Step"
By the Photoplay Editor
liBYSTONFi COMFDIES — "Maccie's First False
Sten." "The Nick-of-Time Baby." "Star* anil
Bars." Supervised in direction by Mack Sen-
netl. Private screening.
department
Philadet
•g "th
ward
for
'en,
Exhibitors and film critics privileged to
see three new two-reel farces from the Sen-
nett fbundry at a private midnight display
must have wondered why the output of the
^Keystone firm hasn'IJ been reaching Phila-
delphia with its usual regularity of late
One really good Keystone is always better
than half a dozen features. Three in suc-
cession are apt to leave the reviewer de-
lirious^ gasping, but 'unsatiated.
■ The new comedies have most of the tricks
and traps that made the older ones lively.
Alcoholic gentlemen still sup "doctored"
soup with avidity and bury their faces in
plates of dough : the "chase" is not de-
spised ; trained dogs do wonderful rescues ,
floor walkers snatch dresses frorjj shopping
ladies under the impression that they are
wax models; revolvers discharge their
baking-powder shot w.ith as much punctual-
ity as in the days when Sennett was un-
known; white mice invade striped (ahd
feminine) hosiery.
But aside front these ancient and oh-so-
honorably funny dodges, there are a dozen
novel ones in this trio ,of celluloid assem-
blings. A socub-girl unravels a complete
pair of trousers under the impression that
she Is "tidying up" the floor of a depart-
ment store. Trains and motor cars race
and collide in a manner to turn "Intoler-
ance" intolerably green. Ducks leap into
punch-bowls and become mildly "stewed."
It Is possible to say that all this nonsense
is oommon and absurd; but who will dare
to add that it is not tremendously royally
rib-shaking?
Not he who has witnessed that supreme
family of Keystoners — the Fazenda-Booker-
Murray bunch — evolve a cameo of droller*
from the original rough granite of •'Tillies
Punctured Romance," one-third as Jong and
three times- as funny. Miss Fazenda, the
only re?lly comic female of the screen, has
done nothing better than "Maggie's First
False Step." And almost equally high
praise must go to the rest of the acrobatic
persons who risk life and legs (for com-
fortable salaries) on Mack's ranch- Some
may not care to see a baby nearly drowned,
and others (including the censors) will
avert the eye of mddesty at various pranks
that are "shut." But better a cycle of
r Maggies" than a summer of insipidity, in-
genues and "drip?" Call again. Mack!
Undet.erre,*l-*>.v
by an
Spencer
coined'
pictur.
the <T
sort,'
[Eric
'title
sma
•nt. injuries.. q»
no po--
IS
r\af*
R.
H
Not infyat
We s ay, but
Wl)at a
Neuispaper
Critic says
Q/"ti)e oeui
Mack Sennett
keystones
Open to all Exhibitors
Separately from Program
sisssA,< yassasggBgaagssaBsy^^si^^
RELEASED ONLY BY TRIANGLE DISTRIBUTING CORPORATION
^
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?m
^
^♦T
In Answering Advertisements, Please Mention the MOVING PICTURE WORLD.
MUTUAL NEW/
IM
Wkflt/ Gomq Otv livTKe Muhial
WEEKLY NEWS OF THE MUTUAL FILM CORPORATION AND ITS EXCHANGES1
MARCH 31, 1917
"MOTHERHOOD," SECOND
MARJORIE RAMBEAU
PICTURE, NOW READY
THE second of the Marjorie Rambeau
Mutual Pictures is ready. "Mother-
hood" is its title. It is from the pen of
Frederick Arnold Kummer, the famous
novelist who wrote "The Ivory Snuff Box,"
"The Other Woman" and numerous other
successes. It was directed by Frank
Powell of the Frank Powell Producing
Company. It is in five acts. It is re-
leased the week of March 26 through all
Mutual Exchanges.
A Story of Heart Throbs.
"Motherhood" is a picture that will
make a tremendous impression. It is a
story of real heart throbs. It pictures
the great European conflict in all its hor-
ror— limning the grim scenes boldly —
pointing a moral, and its main theme is
based on a subject of universal appeal.
An American mother and father sit down
to peruse a recently published novel and
the story they read is vividly pictured on
the screen. Opportunities aplenty are
afforded Miss Rambeau for artistic ex-
pression. She rises to tremendous dra-
matic heights. As the big climax fades
from the sheet, the readers finish the
story, close the book and steal silently
upstairs to the crib of their baby daugh-
ter, where they kneel in reverent thanks
that their own home is spared from the
horrors of war.
Superbly Enacted.
A cast of wonderful strength assists
the star in "Motherhood." Paul Everton,
one of Broadway's best known "heavies,"
has a powerful role, and Anne Suther-
land, the noted character woman, who
scored such triumphs in "The Deep Pur-
ple" and "Via Wireless," is also seen to
advantage. In even the minor roles ar-
tists of prominence appear. Mutual's "Big
Stars Only" policy was never better il-
lustrated than in the casting of this pro-
duction. Bookings can be made now at
all Mutual Exchanges.
"The Cure," Chaplin's
Next, Now Completed
Charlie Chaplin, the inimitable, and his
associates have completed the last scenes
of "The Cure." his next Mutual-Chaplin
Special. It is a hilarious story laid amid
the grounds of a health resort, whither
Charlie goes to imbibe "the waters," and
laughs come so fast that an audience will
find itself gasping for breath before it is
over, Monday, April 16, is the release date.
While booking "The Cure." exhibitors
will find it a good plan to arrange for
repeat showings on the other nine Mu-
tual-Chaplin Specials, now being booked
at all Mutual Exchanges.
pillllllllllllllllllllllllllllllllllllllllllllllllllllllllUIIIIIIIIII
| Mutual Star Productions |
For March
Week Beginning March 5th. H
1 Title. Lead. g
jj The Girl From Rector's g
g Ruth MacTammany j§
= Week Beginning March 12th.
g My Fighting Gentleman g
H William Russell g
Week Beginning March 19th.
| The Painted Lie Crane Wilbur g
g Week Beginning March 26th.
g Motherhood Marjorie Rambeau g
g Sunny Jane Jackie Saunders g
IlllllllllllllllllllllllilllllH
STRAND COMEDIES
Starring Pretty Billie Rhodes
Supported by Jay Belasco
NEW FEATURETTES
A brand new series of Mutual Featur-
ettes is ready. Strand Comedies is the
title by which they will be known. There
are fifty-two of them. One a week for
every week in the year — each one reel in
length — crammed from announcement
title to end trailer with fun of a fast and
spontaneous sort. It isn't slapstick com-
edy— the biff, bang kind — but polite "sit-
uation" comedy — subtle, clever, keen.
It is a kind of comedy that the children
can safely see, that father will chuckle
over and mother enjoy without a blush.
Strand Comedies are produced by one of
the foremost comedy directors in the
land. Billie Rhodes is the star, and the
supporting cast is headed by Jay Belasco.
Strand Comedies are in a class all by
themselves. There's nothing just like
them on the market today. They are
clean, refined, wholesome, full of pep and
snap and action, and just crammed with
laughter. Strand Comedies are booking
now at all Mutual Exchanges. "Her
Hero" is the title of the first. It's
released on April 11. Reservations for
all fifty-two of them should be made now.
As a special service to exhibitors, Mu-
tual Film Corporation has employed Jo-
seph O' Sullivan, a composer and ope-
ratic expert of note, to prepare music
cues for each of the "Big Stars Only"
Mutual Pictures. It enables any theatre
in the country to play Mutual Pictures in
big city style. Practically all of the
numbers suggested are available in any
reasonably well equipped orchestra li-
brary. And every exhibitor knows proper
music is responsible for a share of the
success of any screen production. The
Mutual music cues are obtainable at all
Mutual Exchanges.
JACKIE SAUNDERS
IN "SUNNY JANE"
RELEASED MARCH 26
UCUNNY JANE," the first of the Jackie
O Saunders pictures for release
through the Mutual Exchanges, is issued
this week. It is the first of a series of
six five-reel productions. E. D. Hork-
heimer, who presents this series through
special arrangement with Mutual, is au-
thority for the statement that all the re-
sources of his gigantic studios are behind
this series and that, consequently, pho-
tography, direction, stage settings, costum-
ing and enactment will be of the very
best. Mr. Horkheimer himself terms the
series "The Pictures Beautiful."
A Popular Favorite.
Jackie Saunders is one of filmdom's
best known players. She has been
starred in serials, features and single reel
productions. She is equally capable of
playing strongly dramatic or light comedy
roles. In "Sunny Jane" she has a role ex-
actly suited to her winsome personality.
She appears as a country maid whose
very soul is wrapped up in the books she
reads. She lives the life of all her fa-
vorite characters. At one moment she
is Catherine de Medici and the next Cleo-
patra, while a half hour later she im-
agines she is still another personage. Miss
Saunders' impersonation of these various
characters is truly remarkable.
Excellent Cast.
A cast of an evenly balanced sort — each
player especially selected for his or her
fitness for the role assigned — aids the star
in making "Sunny Jane" a picture long to
be remembered. Exhibitors can arrange
bookings now on the entire Jackie Saun-
ders series at any Mutual Exchange.
"Reputation" Will Be
First Goodrich Film
After months of diligent search, the first
of the Edna Goodrich vehicles has been
chosen. Miss Goodrich will make her
debut as a Mutual player in "Reputation."
She is already at work on the first scenes
of this production at the new Mutual stu-
dios in Glendale, L. I. John B. Clymer.
author of "Ashes of Embers," "The
White Raven," "The Diplomatic Ro-
mance," and other successes, wrote
"Reputation." John B. O'Brien, who has
directed such stars as Mae Marsh, Lil-
lian Gish, Blanche Sweet, Bessie Love
and Robert Harron, will direct Miss
Goodrich. Reservations can be made at
any Mutual Exchange for the entire se-
ries of Mutual Pictures starring Edna
Goodrich.
M
!»■ ^
llllll
ait
0M.ii
jiiiiftk,.
y»
&.D-.H0RICHEIMBO
. *m
<wm
Jackie Xa^iKderr%
Svifrmy Jake"
■ Thefirstof the Jackie Saunders Series of MutualTic-
.tures. Inf iveacfc. A ch'eerf u I, sprightly tale, caret* u 1 1/
prodcfced ,-ski I if u I ly enacted. Rejeased week of Mar.26*
'"nllllll"//''"
li'l r !■'■
BodkJnq
NOWMAIh
MUTUAL"
EXCHANGE?
m
FRANK. POWELL
*rresmtr
Marjorie Ramteau
MofkeKkooJ'
By Frederick, Arnold /Cummer
Second of the Marjorie Ramteau Series
of Mutual Picture?. A story of heart-throb?
with the European war as a Laclcground . It?
theme k one of universal appeal. Infive
act?. Directed ty Fran Ic Powell . Released
week, of March 26ib .
iw Playing "THE GREATER. WOMAN"
Available AtAII
MUTUAL EXCHANGES4 j
Produced by y
FRANK POWELL PRODUCING CORPORATION
^
\
MUTUAL
MUTUAL
f5TJ7JlAf0j
ZOMFDIE-
a
nnounojwy
Anerc? iSeries of One Reel
MUTUAL FEATURETTES
Toteknownas Strand Comedies
Staffing)
Billie Rhodes
%o/^i/J/LYBEIA9CO
Beginning" April II^JheMutualRIm
Corporation will release a series
of 52 Strand Comedies-one each
weet-each one reel in length.
Ibese are polite corned ies.enaded
\>y young" people -fresh- 1 ivel/—
clean-free from suggestivenesr.
Booking NOW At A/I
MUTUAL EXCHANGES
Produced by
CAULFIELD PHOTOPLAY COMPANY
"Distributed by
MUTUAL FILM CORPORATION
March 31, 1917
THE MOVING PICTURE WORLD.
2035
T&oamouftt #tlm &n$otaiioti
The nationally advertised series of
mystery stories- released for the
first time, beginning March 25rd,-^
as Mutual Featureftes.
MUTUAL
Starring
EC-LINCOLN EDNA HUNTER^
DORIS MITCHELL PAUL PANZER^
Fascinating stories-absorkingly interesting -intensely
dramatic -crammed with keathle$s suspense. Sixteen
stories-each complete in itself —each two reels in
length. Based on the novel fcy Franlc L* Paclcard *
Never kefore released, first episode issued March 23«*.
Booki^/mMAJt
MUTUAL EXCHANGE?
Jttoturtouib. Iftlm €bcporalioa
HA8RY M^RAE WE&STER/ frer/dent
JULES WkySTEM <?<*'/ Ma*a?er~
Directed £y
HARRY M^RAE WEBSTER^
Wmf
JimmteDale
UTUAL
<7ke ZW<W JPM'COWAN
RELEAf E PATE
Daring deeds — tremendous thrills —
hairbreadth escapes — all add to the
drawing power of this third, big
Helen Holmes Success. Fifteen chap-
ters of amazing railroad adventure,
mile-a-minute action. Punch — pep —
ginger ! Star — director — supporting
cast — all are top notchers ! And a
tremendous campaign of national
advertising is back of 'THE RAIL-
ROAD RAIDERS".
Traduced b/
SIGNAL FILM C0RP0RATIOI
SAMUELS- HUTCHINSON ^er.
MUTUAL
THE
9Ae&
*y
7AeCtuf/ior:ftmkWSpeaYmai\
ML 9tK
Distributed V
TUAL FILM CORPORATION
JOHNRFREULER_^er.
Huge locomotives crash — whole freight
trains are shattered — thrills abound in
every chapter of "The Railroad Raiders".
Dashing, daring Helen Holmes was never
seen to better advantage. Today she is
the idol of motion picture fans every-
where. Capitalize on her popularity!
Bring the fans to YOUR theatre to see
her latest and greatest photo-novel —
"The Railroad Raiders". Wire or write
your nearest Mutual Exchange at once !
2038
THE MOVING PICTURE WORLD.
March 31, 1917
GAUMONT'S
REl LIFE "
Ho. 49
Released
. April -57hP
\
\
MUTUAL
Oc
^i
^
//
s*
j
j
CULTIVATING
RUBBER
PLANTS
MAKING BREAD
TV) E /MODERN WAV
MAGNETISM
ONh-MAN SUBMARINE
",
'Give us the Same and Tell the Boys in the Back Room That's
What They Want, Too."
You don't hear anybody answer, "No, thank you, Charlie, I'll lay off this round."
Why? Because he's ordering a Gaumont "Reel Life" with a Gaumont "Tours
Around the World" on the side. No, siree, pop! There is pos-i-tive-ly no Gaumont "chaser."
The spectator is glued to his seat to the end of every Gaumont reel. When the smiling man says to
you, "What's your pleasure, gentlemen?" Come back strong at him with, "All the Gaumont
Single-Reels — and I'll pass the pleasure on to my patrons." Take "a slant up at what "Reel Life" No. 49
offers you.
NATIONAL ASSOCIATION?
6a a moot fa
§(Ja(m)oot3
FLUSHING. N. Y.
March 31, 1917
THE MOVING PICTURE WORLD.
2039
Making Good
Up to this writing seventy-five Cub Comedies have been
released. This may be a record. Whether it is or not is
beside the point.
The point is this: If Cub Comedies did not make good tor
exhibitors seventy-five subjects would not have been produced; if
Cub Comedies did not satisfy a want the brand could not have
existed.
But Cub Comedies have made their mark. Seventy-five is a
splendid total to reach. Many exhibitors have played these seventy-
five to their profit. There are those who haven't played Cub
Comedies and to these we say: It's not too late— other releases
are coming.
The next subject is "Be Sure You're Right," featuring
George Ovey, released March 29. Following is another
corking Cub, "The Lady Detective," featuring George Ovey,
released April 5.
Cub Comedies are single reel features, released Thursdays
through the Mutual Film Corporation.
David Horsley Productions
In Aniwcrlni Advertisements. Please Mention the MOVING PICTURE WORLD.
2040
THE MOVING PICTURE WORLD.
r.larch 31, 19 1!
Triumph of the Year / for ^ancmse
Holders of
World Film Corporation I world pictures
Scores Sensational Success xrady~MadV
SARAH
BERNHARDT
in her Greatest Triumph
Mothers o/ frame
Announcement
Against the determined competition of leading
special feature producers, spurred by the knowledge
that this was and is the most powerful and distingu-
ished feature ever filmed, we have bought "Mothers
of France/' This extremely important transaction
was closed so late that we have not been able to pre-
pare an announcement of the details of distribution.
WORLD FILM CORPORATION *30 West ***"**** h.y. a*
March 31, 191/
THE MOVING PICTURE WORLD.
2041
THIS
x, "- xSarah Bernhardt
/ SPECIAL \ THE WORLD'S GREATEST ACTRESS
'Greater Than Any| . '"
— "Mothers of France"
The Sensation of the
v Season at The Rialto
V N«w York's J
^ First Run ^
// Written by
Jean Richepin
Member of the French Academy
Directed by
Louis Mercanton
Read These Reproductions from the Great Dailies of New York
MOVES RIALTO AUDIENCES
{N. Y. Times, March 12th.)
"MOTHERS OF FRANCE" ATONES
FOR MOST OF THE SINS OF THE
MOVIES; TO SEE IT IS RECOM-
PENSE FOR HAVING SAT THROUGH
A- SERIES. OF ATROCIOUS AND
BANAL WAR FILMS PURPORTING
TO POINT A MORAL. IT IS SUBTLE
AND POWERFUL AND MUST MOVE
EVEN THE MOST CALLOUSED OB-
SERVER.
THUNDEROUS APPLAUSE
(N. Y. Tribune, March /2th.)
THE GREAT, THROBBING, BLEED-
ING HEART OF FRANCE WAS LAID
BARE AT THE RIALTO THEATRE
YESTERDAY IN MME. SARAH BERN-
HARDT^ WONDERFUL- PICTURE,
"MOTHERS OF FRANCE." * * *
Every man forgot that he was in the
theatre. * * * The applause became
so thunderous that the music was
drowned and people stood up and
waved their programs. * * * IT IS
hard to tell just why this
war picture had such a
great appeal to the heart
and to patriotism; but the
fact remains that there was
on the screen yesterday that
Which brought men to their
Eeet and was bound to give
the most careless observer
PAUSE.
WOMEN OF UNITED STATES
OUGHT TO SEE
MOTHER, FILM
("Zit." In N. Y. Evening Journal,
March 13th.)
Probably no greater lesson has been
shown since the war began than the
heart-rending five reel feature film
"Mothers of France." It will give to
American mothers an opportunity to
see what is happening to their sisters^
abroad. * * * "Mothers of France"
is a work of art.
ONE OF THE FINEST THINGS
EVER DONE
(N Y Herald, March 12th.)
"Mothers of France," with Mme.
Sarah Bernhardt in the chief role, at-
tracted throngs yesterday to the Rialto
Theatre. In this picture art and good
taste are combined and it fairly
breathes patriotism. IT IS ONE OF
THE FINEST THINGS THAT HAS
BEEN DONE IN FILMS. * * * Mme.
Bernhardt gives a notable portrayal of
the bereaved and patriotic mother.
FILM A TRIUMPH
(Morning World, March /2th.)
Spectators in the big moving picture
theatres as a rule do not applaud, but
the crowds at the Rialto Theatre yes-
terday afternoon and last night re-
ceived "Mothers of France," a new pa-
trioic film for which Sarah Bernhardt
posed shortly before coming to Amer-
ica, with great bursts of hand-clapping.
* * * The part that Mme. Bernhardt
acted serves to increase the marvel of
her wonderful vitality and youthfulness.
CAPACITY CROWDS GREET
PICTURE
(Evening Telegram, March 12th.)
Mme. Sarah Bernhardt in "Mothers
of France," as presented this week at
the Rialto, amply fulfills the expecta-
tions aroused by the announcement
that she had posed for a photodrama
which was to typify the spirit pervad-
ing and upholding the French Republic
of today. * * * THE CAPACITY
CROWDS WHICH GREETED THE
PICTURES FIRST PRESENTATION
ON SUNDAY IUSTIFIED THE WIS-
DOM OF THE MANAGEMENT IN
ITS DECISION TO OPEN THE
DOORS OF THE THEATRE AT
TEN O'CLOCK EACH MORNING
THROUGHOUT THE WEEK
A TRIUMPH
(Evening World, March jrd.)
"Mothers of France." a. new patrio-
tic film in which Sarah Bernhardt acts
the principal role.iis the feature at the
Rialto Theatre this week. * ♦ * It
is a really great picture, one which
evokes applause from the crowds which
see it. * * * The picture has created
so much interest that the Rialto man-
agement is throwing the theatre's doors
open at I 0 A. M. daily in order to ac-
commodate all who would see it.
ENTHUSIASTICALLY
RECEIVED
(New York Sun, March I2th.)
"Mothers of France" was received
with enthusiastic appreciation. Tho
crowds yesterday which attempted to
see the picture were the equal of any
in the history of the house and the
waiting lines outside reached half way
down the block. * * * MOTHERS
OF FRANCE" GIVES A MORE
GRAPHIC PICTURE OF FIGHTING
FRANCE THAN ANY OF THE SO-
CALLED "WAR PICTURES" BE-
CAUSE THE CIVIL AND MILITARY
AUTHORITIES COOPERATED WITH
THE MAKERS OF THE PICTURE
AND THE BATTLE SCENES WERE
MADE IN FRANCE WITH "POILUS"
IN THE TRENCH STAINED UNI-
FORMS.
A THRILLING FILM
(N. Y. Evening Mail, March /2th.)
That tragedy that is war and the
glory that is courage are the dominant
notes of "Mothers of France," the mas-
ter picture shown at the Rialto. * * *
IT IS A STIRRING PICTURE. MOST
OF IT YOU SEE THROUGH A MIST
OF TEARS. BECAUSE IT REACHES
DOWN TO THE SIMPLE EMOTIONS
STIRRED UP BY HUMAN SUFFERING
AND UP TO THE GREATER EMO-
TIONS WHICH ARE THE HERITAGE
OF A COURAGEOUS PEOPLE.
* * * Sarah Bernhardt so wonderfully
typifies the indomitable courage of her
country-women that there could not
conceivably be another choice for the
role.
in Ati'wprne AH\
r tisenients. Pl»
tlie MOVI'.r, Pl<" Tt'PR \V^»' n.
2042
THE MOVING PICTURE WORLD.
March 31, 1917
r.a ' i ' i'
X=E
JTATE RIGHT BUYERS
MUST ACT IMMEDIATELY TO SECURE FRANCHISES FOR
THIS SMASHING FIVE REEL PICTURE, FEATURING
THE BLACK HUSSARS
(the. mounted state police or Pennsylvania)
IN THEIR
FIRST SCREEN APPEARANCE
AND A REMARKABLE CAST INCLUDING
GEORGE 50ULE SPENCER —JUNE OAYE
APPLY TO
LIS. MOTION PICTURE CORPORATION
203 WEST40ThcT.iNEWYORKCITY, TELEPHONE BRYANT8I55
OR THE SALES AGENT
JOS. R. MILES-220 W.42o5I. N.Y CITY
E.I.S.
Ill I I I 11 1 11 I I I I I
c
■'".■I'l'T
i i 1 1
T— r
E.I.S.
cn
I I I I I I I I I I I I I
In Answering Advertisements, Please Mention the MOVING PICTURE WORLD.
ihih'Mi'in
Pathe
MYSTERY
DF THE
IE III
Reasons why you should book
MYSTERYof theDOUBLE CROSS
Reason No. I: Advertising
32,000.000 persons will be reached by the newspaper and
magazine advertising on this serial.
The great Hearst chain of newspapers and leading papers in many
of the largest cities of the country will publish the Stories.
The Cosmopolitan, Hearst's, Harper's Bazaar and Good Housekeep-
ing magazines as well as the Hearst Sunday magazines will carry full
page spreads.
In addition there is a complete line of novelties to help the exhib-
itors .
See future advertisements tor other reasons.
i :, ;i
§§
il
uced by AStra
imam
ill
,
il
Featurin
M0LLI
KINO
and
LEON BARY
i_i
':::!i:iiui!,i< ti ■■*
! s^n ' '
Pathe
MOILIE
KIN&
of Patfeg'jp
Yoftmc DOUBLE CROSS
Announcing a production
of noteworthy merit
Mary Lawson's Secret
A 6old Rooster Play in five
parts with the eminent star
Charlotte Walker
Released
April I
Produced by
Thanhouser
Pathe Gold Rooster Prays please patrons and exhibitors
"Pathe* s 'Her New York' with GladyB Hulette is a very good picture which brought good
business. The star is always well received and is becoming very popular."
M.J.Weil. Lake Shore Theatre .Chicago.
Pathe
Harold
Lloyd
the funniest
oi funny
men.
Lonesome
Luke
Comedies
are the best we
receive and cer-
tainly deserve
praise."
6. Kotzin,Mgv,
Lyric Theatre
Covington, Ky.
Two reel comedies only,
once a month
Produced by
Rolin
Pathe
Announcing the phenomenal child
Little Mary Sunshine
(Baby Helen Marie Osborne)
in the five part Gold Rooster Play
Told at Twilight
Produced by Balboa
Released March 25
"After showing Baby Osborne in 'Shadows and Sunshine'
to a very pleased audience, I want to tell you that it
is as good a feature as I have ever seen. At least a
hundred persons told me it was the best picture they
had ever seen."
STRAND THEATRE, FLINT, MICH.
Ife-
"It is a pleasure to boost Pathe serials as
+hey ate the goods that stand behind the
guarantee of a manager and leave no chance
for a complainf from patrons.
Pearl of the Army
is going great and promises to duplicate
the success oi the Iron Claw' which I be-
lieve stands as a record under all conditions "
Allen Jenkins, Bijou Theatre,
Roanoke, Va.
Featuring Pearl White
Produced by Astra
Directed by Edward Jose
j
March 31, 1917
THE MOVING PICTURE WORLD
2043
REX BEACH Him8eif
and
Mary Roberts Rinehart
First and Only Time in Pictures
Features entirely different.
The kind that get exhibitors
the money.
State Rights now selling.
One 6 and two 5 reel thrillers.
Greatest box office attraction
of the day.
Booked with Rialto Theatre for 8 weeks' run.
Now showing to capacity business.
REX BEACH
ON THE SPANISH MAIN
IN PIRATE HAUNTS
IN THE FOOTSTEPS OF CAPTAIN KIDD
Grand Feature Film Co.
Room 1606 Candler Building.
220 West 42d Street, New York City, N. Y.
In Answering Advertisements, Please Mention the MOVING PICTURE WORLD.
2044
THE MOVING PICTURE WORLD
March 31, 1917
STATE
RIGHT
BUYERS!
LOOK at this CAREFUL-
LY SELECTED CAST
«% CURSE
of EVE"
by WYCUFFE A. HILL
Is Now In the Cutting Room
A Powerful Drama in Seven
Parts
A Real Story of Today, Which
Had Its Beginning With the
Curse of The First Woman In
The Garden of Eden
Directed by, FRANK SEAL
"Photography by, Wm. C. THOMPSON
Scenario M,, JOSEPH A. %OACH
OVER ONE THOUSAND
EXHIBITORS IN
EVERY STATE In The UNION
HAVE ALREADY APPLIED
FOR THIS PRODUCTION.
ARE YOU INTERESTED4?
ILLUSTRATED PROSPECTUS AND DETAILED SYNOPSIS SENT ON REQUEST
CORONA CINEMA COMPANY, producers
LOS ANGELES,
Member Nat'l Association Motion Picturt Industry
CALIFORNIA
March 31, 1917
THE MOVING PICTURE WORLD
2045
He puts one
over on Father/
He wins the
girl and the
moneu and
shows "the
governor"
there's more
fight in him
than amj one
suspected
"WILLIAM VOX.
'Presents
GEORGE WALSH*
iwHigk Finance
A Transcontinental Lore Story
Directed by Otis Turner-Story by Liny Evans
Scenario by Anthony F.McGrew Willis.
FOXFILM COMEDY SERVIC
RELEASE FOR WEEK OF MARCH 26th
"HIS MERRY MIX-UP
TWO REELS, WITH
CHARLES CONKLIN
A RIOTOUS STORY OF THE THINGS THEY DO THE MORNING AFTER
If
In Answering Advertisements, Please Mention the MOVING PICTURE WORLD.
TEARS -CHEERS-
oecond Month at Lyric Theatre
WILLIAJVl
R.A. WALSH'S
>HONOR
New York
Evening World
"A masterpiece of film
drama. Comes up to the
characterization of 'greatest human
story ever told' from beginning to end."
New York Evening Sun:
"William Fox has done a service in producing it."
New York American:
" 'The Birth of a Nation' at last eclipsed. Made new history
in the film business. The most vital story ever put on the screen."
New York Times:
" 'The Honor System' is the motion picture at its best. You must certainly see the
new picture at the Lyric."
Controlled &cchisivelyby the
HOUSES TO LAUGHTER
THRILLS^ THOUGHTS
MASTER DRAMA
SYSTEM
New York
Evening Journal:
"If you don't sit in your
chair and hold on tight, you are not
human."
New York Herald:
"A motion picture play of stirring appeal."
New York Evening Mail:
" 'The Honor System' has biggest theme of any screen production thus far."
New York Tribune:
"Every one who sees it will send all his friends to see it, and by that time it will be
time for him to see it again."
FTLM CORPORATION
2048
THE MOVING PICTURE WORLD
March 31, 1917
/(y Inc.
" Where the Real Features Come From
GEORGE LOANE TUCKER
Presents
"The Manx=Man"
By HALL CAINE
Running Time Two Hours
Produced on The Isle of Man in cooperation with
The Government of the Isle of Man
and by special permission of
The English Home Office
and the British Board of Admiralty
Directed by an AMERICAN DIRECTOR
GEORGE LOANE TUCKER
Photographed by an American
ERNEST PALMER
of International repute.
The Scenario is a work of direct collaboration between
HALL CAINE and GEO. TUCKER.
The Cast was selected by the Author and Producer with
no other consideration in view than their physical
and temperamental fitness to typify and visualize the
characters in the great novel.
Every Part, However Small, is
Played by An Artist of Repute
9000 Manx-Men Appear in the Ensemble Scenes
Every BACKGROUND is the actual locality written about in
Hall Caine's Tenderest and Most Human Story
€6
The Manx=Man
99
Look Back
for a Minute!
George Loane
Tucker has
directed some
of the best
money-getting
features that
have ever
been made.
His past
performances
are your
guarantee for
"The
Manx-man"
March 31, 1917
THE MOVING PICTURE WORLD
2049
Thmk
This Over!
If one person
' in every ten
who swear by
Hall Caine
and his books,
go to see
this picture,
"The
Manx-man"
will make a
fortune for
Exhibitors !
"The Manx=Man"
The Author
Hall Caine
Writes :
"No Work of Mine has made me more
friends and to none of my books do I owe more
gratitude —
"PETE, The Manx-Man, has won more
love for me than any other of the children of
my fancy except perhaps one Woman."
KATE, The Girl and Woman of
THE MANX-MAN
— Kate, the desirous and desired — erring, sorrowing
little maid — wife and mother. She pays the price of
her glorious sex as do none other of Hall Caine's
heroines.
"PHILIP"— one of the finest studies of strength and
weakness ever drawn.
These Are the Three Principal Characters of
"The Manx=Man"
cr
& Inc.
110 W. 40thlStreet, New York City
In Answering Advertisements, Please Mention the MOVING PICTURE WORLD.
2050
THE MOVING PICTURE WORLD
March 31, 1917
ictures
ADVISORY BOARD
SAMUEL GOLDFISH
Chairman
EDGAR SELWYN
IRVIN S. COBB
ARTHUR HOPKINS
MARGARET MAYO
ROI COOPER MEGRUE
ARCHIBALD SELWYN
CROSBY GAIGE
How Goldwyn is
Buying Your
Confidence
QNE MILLION DOLLARS is real-
^^ ly a small price to pay for the con-
fidence of the exhibitors of America.
Goldwyn is spending that much and
perhaps will spend even more.
Twelve completed Goldwyn Pictures
will be shown to the nation's exhibit-
ors before they are invited to make a
single booking.
It is possible to make this vast expen-
diture for exhibitor confidence because
of the tremendous popularity and value
of Mae Marsh, Mary Garden, Maxine
Elliott, Jane Cowl and Madge Kennedy.
And also because these great stars have
first call on the stories and plays of the
ablest group of authors ever enlisted in
the service of any one company.
Two Goldwyn Pictures have been com-
pleted. A third is in the making. Nine
more will be ready by September.
Ooldwyn^ISicturcs
Corporation
16 East 42d Street,
Telephone
New York City
Vanderbilt 11
March 31, 1917
THE MOVING PICTURE WORLD
2051
■?yj$$*,~
Mary
A supreme artist, wholly
without an equal ; one of the
world's greatest dramatic act-
resses ; a magnificent, vital,
regal woman with fire, spirit
and zest. She, too, is exclu-
sively a star of Goldwyn Pic-
tures. About what other artist
have such things as these been
said:
PHILA. EVENING LEDGER: Always
she is "Mary the Magnificent"— a
favorite everywhere.
BOSTON RECORD: 60,000 persons
wrote to Goldwyn in two weeks nam-
ing plays in which they preferred to
see Mary Garden starred.
There's a fine test of her wonderful
popularity.
NEW YORK
HERALD: Mary
Garden is a heroine
of the opera and of
the first pages of all
newspapers, ... a
vital artist with a
genius for keeping
before the public.
MOVING PICTURE
WORLD: Mary Garden has
been regarded by all pro-
ducers as the biggest woman
•tar holding out against the
screen.
SALT LAKE TELEGRAM: Mary Garden is the best ad-
vertised woman on earth. She is a perfume; a candy bears
her name; she is on musical records in hundreds of thousands
of homes, thanks to the phonograph; she is a pre-eminent
favorite of the opera in three countries, and now Goldwyn
gets her to introduce her pictorially to the world's millions.
MOTION PICTURE
NEWS: Mary Garden
has been more widely
exploited than any
woman in modern his-
tory.
LOS ANGELES HERALD: Mary Gar-
den's genius is revealed in her first act
for Goldwyn. "Tell me what you wish
me to play." she asked the people of
America and 60.000 persons wrote her in
two weeks. Mary Garden understands
the people.
WINNIPEG FREE
PRESS: Truly, she is
Mary, the ever-interest-
ing. A genius, a wonder
and a great artist.
CINCINNATI ENQUIRER:
And Mary Garden, too.
What a colossal ambition
Goldwyn seems to have for
cornering the big-star mar-
ket.
LOS ANGELES
TIMES: Miss Gar-
den will have tre-
mendous drawing
power as a screen
star.
Exhibitors may care to know that Goldwyn has several thousand
comments like these from every important country in the world.
Coldxyyn^picturcs
Corporation
16 EAST 42D ST., NEW YORK CITY
Telephone: Vanderbilt 11
In Answering Advertisements, Please Mention the MOVING PICTURE WORLD.
2052
THE MOVING PICTURE WORLD
March 31, 1917
I SATURDAY AUGUST 5
A
TEN CENTS
13 MILLION PEOPLE READ THIS STORY
^nd IN MUNSEYS
MANY MORE MILLIONS
WILL BE CLAMORING
TO SEE IT ON THE SCREEN
WITH
PETTY
DMGE
SUPPORTED BY
CHARLES
ARLI NO
EDNAMAE
WI LSON
! DOROTHY LOVE
- CLARK
IT MAKES ONE OF THE BEST -
FEATURE PRODUCTIONS
ON TH E MAR KE T
Direction JACK PRATT
Adaptation by ROSALIE ASHTON & BEATRICE MORSE
MR. STATE RIGHT BUYER-
BE THE FIRST IN YOUR TERRITORY
to exploit our POWERFUL PRODUCTIONS
BEFORE-THE CLEAN MINDED MILLIONS
6y Ethel and James Dorrance
Storjj of a Brave Girl
and a Deadly Mtj sterij
I N WOR K
THE JEVEH CARDINAL VIRTUES
BERNSTEIN FILM PRODUCTIONS
BOYLE & STEVENSON AVE'S. LOS ANGELES, CAL-
icinc^^lllAD^Rfnll^ER^rcElllLi'.'A1!
March 31, 1917
THE MOVING PICTURE WORLD
2053
.*-■ !
Sp**"
Robert Goldstein
wishes to
announce
the completion
of his
TWELVE REEL
PRODUCTION
Entitled
THE SPIRIT
OF 76
A HISTORICAL ROMANCE
Dealing with the
AMERICAN REVOLUTION
AND ITS CAUSES
This film has been in produc-
tion tor over a year and is
happily completed at this
time to help rouse the patriot*
ism of the country.
Continental Producing Co.
650 SOUTHJBROADWAY
Los Angeles, California
•
In Answering Advertisements, Please Mention the MOVING PICTURE WORLD.
Lewis* J. 9elznick, genius of the film industry, realizing
its enormous* drawing power, proves his wisdom in
securing New York and New Jersey Rights to
<S>^ELIC^ STUPENDOUS MASTERPIECE <$>
by KcTv
BEACH
WithKATHLYN WILLIAMS
WHEELER OAKLAND and
an All Star Cast.
This play is Selig's
cjreatest masterpiece
since "The Spoilers."
The prof its that were
made or
are being duplicated
on rtThe Neer-Do-Well"
= 8 Thrilling Acts =
Exhibitor*' * m6ok Ofcb're?
following exchanges
GREATER NEW YORK, NEW YORK mTE AND NolTHERRji X
Lewis J. Selznick, 729 7th Avenue, Ne»j&.York
ILLINOIS, INDIANA AND LOWER WISC
Lewis J. Selznick. 110 South State ^f|S|S, Chicago, III.
OREfiON, WASHINOTON, IDAHO AND mRm
De Luxe Feature Film Co., 1216 3rd Ave., Seattle With. %
CALIFORNIA, ARIZONA AND NEVADA
All Star Feature Distb., 234 Eddy St.. San. Fjpnciico, Cal.
WESTERN PENNA., OHIO. WEST VIRGI1£||md KENTUCK
Masterpiece Film Attraction, 1201 Liber&» Ape., Pitts., Pa.S
MINNESOTA, IOWA, NO, & SO. DAKOTA AND ifpfER WISCONSIN
Supreme Film Attraction, 16 North 4th St., Minn., Minn.
MASS., RHODE ISLAND, CONN., VT., NEW HAMPSHIRE & MAINE
Metro Pictures of New Ens;., 60 Church St., Boston, Mass.
SOL. L. LESSER
SOLE OWNER * DISTRIBUTOR
523 LONGACRE BUILDING
NEW YORK, N. Y.
March 31, 1917
THE MOVING PICTURE WORLD
2055
ART DRAMAS
jr
Marry Raver
Jlnnounc&s ,
Ji notable combination.
Fascinating
AlmaHonlon
and the famous Author-Actor
Edward Ellis
with a splendid supportinfecompany
in ci powerful drama
'The Law
That Faited"
by Louis Reev&s Harrison
anm*
Art DmmasProfy
H^gl( 116 WEST 59W5TREET NEWTO^KOTY
In Answering Advertisement*, Please Mention the MOVING PICTURE WORLD.
2056
THE MOVING PICTURE" WORLD
March 31, 1917
.mi
'\
When this wonderful thousand
foot bridge that now spans the
famous HELL GATE section of
the East River was first proposed,
engineering wiseacres shook
their heads gloomily and said in
doleful chorus, "It can't be done."
As time proved, the wiseacres
were all wrong.
When ART DRAMAS, Inc., first announced the policy
of presenting a new type of story that would solve the question of the $15,000
a week star and at the same time keep the box office consistently busy, film
wiseacres likewise declared, "It can't be done."
Once again the wiseacres were wrong.
The fact that no new theatres were built for the express purpose of housing ART
DRAMAS and that the tremendous growth of the ART DRAMAS exchanges is now
the talk of the industry proves unquestionably that the ART DRAMAS idea fills a
long felt want.
For full particulars regarding ART DRAMAS service of
one high grade feature a week at a sane price to the ex-
hibitor get in touch with any of the following exchanges
NEW YORK— MODERN FEATURE PHOTOPLAYS, INC., 729 Seventh Avenue.
BOSTON— BOSTON PHOTOPLAY COMPANY, 205 Pleasant Avenue.
PHILADELPHIA— ELECTRIC THEATRE SUPPLY COMPANY, 1321 Vine Street.
PITTSBURGH— LIBERTY FILM RENTING COMPANY, 938 Penn Avenue.
DETROIT— TRI-STATE FILM EXCHANGE, 120 Broadway.
CLEVELAND— TRI-STATE FILM EXCHANGE, Sincere Building.
CINCINNATI— TRI-STATE FILM EXCHANGE, 23 Opera Place.
CHICAGO— ART DRAMAS SERVICE, 207 South Wabash Avenue.
DALLAS— SOUTHERN ART DRAMAS CORPORATION, 1911 Commerce Street.
SALT LAKE CITY— PHOTOPLAY EXCHANGE, 137 East 2nd Street South.
DENVER— PHOTOPLAY EXCHANGE, Welton Street.
KANSAS CITY— STANDARD FILM CORPORATION, 130S Walnut Street.
ST. LOUIS— STANDARD FILM CORPORATION, 304 Empress Theatre Building.
DES MOINES— STANDARD FILM CORPORATION.
SAN FRANCISCO— SOL. L. LESSER, 234 Eddy Street.
LOS ANGELES— SOL. L. LESSER, 514 West 8th Street.
OR ADDRESS
ART DRAMAS INCORPORATED
I N
US WEST 59m5TlREET NEWYOIRKOTY
March 31, 191/
THE MOVING PICTURE WORLD
2057
In Answering Advertisements, Please Mention the MOVING PICTURE WORLD.
2058
THE MOVING PICTURE WORLD
March 31, 1917
mm
March 31, 1917
THE MOVING PICTURE WORLD
2059
BEFORE THE. EXPIRATION OF THE CURRENT YEAR.
THIS PHOTO- DRAMA WILL BE ACKNOWLEDGED THE.
BIGGEST MONEY PROPOSITION FOR STATE RIGHT5 MEN
AND EXHIBITORS AMONG ALLC0MTEMP0RANE0U5 RELEA5ES
In Answering Advertisements. Please Mention the MOVING PICTURE WORLD.
2060
THE MOVING PICTURE WORLD
ROBERT
WARWICK
June Elvidge
March 31, 1917
fTHE WEB
OF DESIRE'
PICTURES
THAT SELL
RELEASED
FEBRUARY 26
RELEASED
MARCH 5
WRID-PICTUREf
March 31, 1917
THE MOVING PICTURE WORLD
2061
ALICE
BRADY
-in—
fct
CARLYLE
BLACKWELL
June Elvidge, Arthur Ashle^
and Evelyn Greeley
— IN—
^
GAIL
KANE
— EN-
■
//
"THE
DANCER'S
PERIL"
"THE
SOCIAL
LEPER"
"AS
MAN MADE
HER"
RELEASED
MARCH 12
RELEASED
MARCH 19
RELEASED
MARCH 26
BRADY- MADE
In Answering Advertisements, Please Mention the MOVING PICTURE WORLD.
2062
THE MOVING PICTURE WORLD
March 31, 1917
^>
»v
DI5GNV 1ELIG JSSANAY
All in Keys Regular Service
SKINNER Smashes
Box office records in "SKINNER'S DRESS SUIT*
More SKINNER Smashes coming!
Second big SKINNER feature:
"SKINNER'S BIG IDEA"
Third big SKINNER feature:
"SKINNER'S BABY"
Fourth big SKINNER feature:
"SKINNER'S WATERLOO"
m
A great Essanay feature:
"SATAN'S PRIVATE DOOR"
Just out, Selig's great feature:
"LITTLE LOST SISTER"
What other Service gives such consistent value as K.-E.-S.-E.?
iiiiiiiiiiiiiiiiiiiiiimmimii 52 IN A YEAR i.iiiiiii.iiiiiiiiiiiimiiiiiiiH
KLEINE-EDISON-SELIG-ESSANAY
80 Fifth Avenue, New York City
Branches Everywhere
•i-i-S-E
March 31, 1917
THE MOVING PICTURE WORLD
2063
la Aatwerinf Advertisement*. Pleese Meatioa the MOVING PICTURE WORLD.
2064
THE MOVING PICTURE WORLD
March 31, 1917
March 31, 1917
THE MOVING PICTURE WORLD
2065
J>< "•
D150N
Vd(
IS SAN AY
Stamped as Money
Makers!
And so stamped by exhibitors who have TRIED and
PROVED the worth of these Essanay features.
Read their comments :
TheChicago Exhibitors9 Own Reviewing Service
Says:
" 'BURNING THE CANDLE'— Essanay human interest drama
featuring HENRY B. WALTHALL and Mary Charleson. The
acting of Mr. Walthall and Miss Charleson is very good. It is an
interesting story and well told. Will go over good. Photography
and scenery good. Rated 90."
eTiC. Bostwick, Merrill Theatre, Milwaukee,
Wis., Says:
" 'SKINNER'S DRESS SUIT' drew 8,490 admissions, 2,000 more
than the previous house record. It is without doubt the best picture
we have shown, and will please every man, woman and child. We
are repeating it for a three-day run. BRYANT WASHBURN
is wonderful.
" 'LITTLE SHOES' shows HENRY WALTHALL in an entirely
new role. I played to capacity business with it. Walthall's acting
was great, and our patrons were greatly pleased."
Trademark
Eta. U. 8. Pat I e^1
Trademark
Reg. U. 8. Pat. 1907
1333 ARGYLE STREET, CHICAGO
PRODUCERS OF PICTURES FOR TH
In Aniwe>in« Advertisements. Please Mention the MOVING PICTURE WORLD.
2066
THE MOVING PICTURE WORLD
March 31, 1917
__ . =br> \ *-."«w
ss
•s*^
£.
"!*v
February 27, 1917,
Selig Polyscope Co.?<
68 B. Washington St.,
Chicago, 111.
Gentlemen-.-
■$eware or strangers" ie completing
its third week at the La Salle Opera House where,
the crowds have been numerous at,
performance?
/J?/
every
ict, upon two occasions we have
had to ask for police reserves to keep them in
order.
While the picture is an intensely in-
teresting one, the box-office is conclusive ev-
idence that it is a sound success.
Very truly yours ,
J0U3S , LIB* CK & SCHASPBR CQMPAUY,
Per
General Representative.
&
m
m
m
SRft
ft %*&ya%\
ggfs
jv3j^^ '^^
March 31, 1917
THE MOVING PICTURE WORLD
2067
fi ■
I
m
i
i
4b
J I
"THE BOOB"
He lived in Pleasant Valley, did "The Boob," and he
yearned to be a detective. When the gentlemanly stranger
arrived on "secret service," well, "The Boob" parted with
his egg and butter money — one hundred bones in all — for a
bright shield and a "diploma." The Pleasant Valley post-
office was robbed. "The Boob" confronted the cracksman.
There in the dead of night they struggled — the crook
and the boy. And what happened? Well, "The Boob"
proved in the end a "boob" no longer! He brought a
shrewd criminal to justice and he won the enduring love
of the girl.
"The Boob" is the latest of Selig multiple reel releases
in General Film service. It is a comedy-drama with laughs
and tears.
Among single reel dramas, "The Greater Punishment"
will be found exceptionally good. Visit the nearest Gen-
eral Film exchange and see these film dramas.
The staff of The Selig-Tribune, the World's Greatest
News Reel, were appointed official photographers for the
Presidential inauguration at Washington. Inauguration
scenes in the Selig-Tribune become official archives of the
U. S. Senate. A tribute to the worth of Filmland's most
popular news film!
SELIG POLYSCOPE CO.
CHICAGO, ILLINOIS
m.
.*. ' ''iVitftlfft;. .":-, V
''."•:."■ ■ ■£'':!' V; r &'■$$%%&
m
£
m
si
In Answering AdvertUemrata. Plan** Mention the MOVING PICTURE WORLD.
2U(.N
THE MOVING PICTURE WORLD
March 31, 1917
i-y/00
Two SERIES With But a Single Purpose
—To MAKE MONEY for Exhibitors!
Let's get down to facts. You are an
Exhibitor of motion pictures. You
know a good picture when you see it.
Seeing is believing. Ask your nearest
General Film Exchange to screen an
episode of
"THE AMERICAN GIRL"
Featuring MARIN SAIS
Isn't it worth the little time it will
take to sit through an episode of this
de luxe SERIES of Railroad stories, to
prove our claims for it? Your nearest
General Film Exchange is anxious to
show you
"A DAUGHTER OF DARING"
Featuring HELEN GIBSON
for you, then we are sure that you will
do the only thing left for you to do —
Book the entire SERIES. And if that
isn't the fairest, squarest proposition
you ever considered,
we're through.
Directed by James W.
Horne Comedies
Can you do a more sensible thing than
follow in the footsteps of hundreds of
your fellow exhibitors who are literally
coining money with these unmatchable
"HAM"
[^thrill
It
xtainly up to you.
Nc
James Davis.
:ted by
It would take reams of paper to hold all the happy things we might say about
"HAM" Comedies, but no — you must see one of the new SERIES for yourself. Right
away you'll want every one that comes along. They're money makers, too. Directed
by Al Santell.
KALEM COMPANY
235 West 23rd St., New York City
m?
a a
"GRANT,
POLICE
REPORTER"
If ever there was a happy thought for a SERIES,
it finds expression in these weekly stories of adven-
ture written by Robert Welles Ritchie. Featuring
George Larkin and Ollie Kirkby. Directed by Robert
Ellis.
"FROM THE
MANGER TO
THE CROSS"
The Easter Season approaches and our supply of
prints of this Biblical Masterpiece is very limited. We
again urge you to write us direct for open dates.
Splendid advertising aids available.
March 31, 1917
THE MOVING PICTURE WORLD.
2069
Entered at the General Post Office, New York City, as Second Class Matter
J. P. CHALMERS, Founder.
Published Weekly by the
Chalmers publishing Company
17 MADISON AVENUE, NEW YORK CITY.
(Telephone, 3510 Madison Square)
J. P. Chalmers, Sr President
J. F. Chalmers Vice-President
E. J. Chalmers Secretary and Treasurer
John Wylie General Manager
The office of the company is the address of the officers.
CHICAGO OFFICE— Suite 917-919 Schiller Building, 64 West Randolph
St., Chicago, 111. Telephone, Central 5099.
PACIFIC COAST OFFICE— Haas Building, Seventh St. and Broadway,
Los Angeles, Cal. Telephone, Broadway 4649.
SUBSCRIPTION RATES.
United States, Mexico, Hawaii, Porto Rico and
Philippine Islands $3.00 per year
Canada 3.50 per year
Foreign Countries (Postpaid) 4.00 per year
Changes of address should give both old and new addresses in full and
be clearly written. Two weeks' time may be required to effect the
alteration.
ADVERTISING RATES.
Classified Advertising — One dollar for twenty words or less;
over twenty words, five cents per word.
Display Advertising Rates made known on application.
NOTE — Address all correspondence, remittances and subscriptions to
MOVING PICTURE WORLD, P. O. Box 226, Madison Square Station,
New York, and not to individuals.
(Index to this issue will be found on page 2168.)
"CINE-MUNDIAL," the monthly Spanish edition of the Moving Pic-
ture World, is published at 17 Madison Avenue by the Chalmers Publish-
ing Company. It reaches the South American market. Yearly subscrip-
tion, $1.50. Advertising rates on application.
Saturday, March 31, 1917
Facts and Comments
AS FORECAST in last week's issue of the Mov-
ing Picture World, the Wheeler Legislative
Committee, whose report as submitted to the"
New York State Legislative is printed in full in this issue,
recommends legislation creating "some means whereby
the production, distribution and exhibition in this state
of that class of pictures [improper and indecent sex and
vice pictures] could be prohibited and prevented without
serious industry to the reputable concerns in the indus-
try." The report states that "The Committee believes
that the public welfare demands the immediate creation
in this State of a department or bureau which shall take
and have charge of the licensing of the various persons,
firms, corporations and associations engaged in this State
in the production, distribution or exhibition of motion
pictures, and the operation of the machines used in such
exhibitions, and to regulate, as is done in the City of New
York, the character of pictures so to be exhibited; and"
that a suitable license tax or fee be imposed, to be fixed
at a graduated rate or calculated in whole or in part upon
the extent of business done or the quantity and amount of
films handled."
*
Another important conclusion drawn by' the committee
and submitted to the lawmaking body is "That while in
the past enormous profits have been made . .• . . and'
while some are doing well now, yet. the conditions due to
the European War, and the- transformation which is now
going on in the business, make it inadvisable at the pres-
ent time to single out that particular, industry as a subject i
for special taxation. The Committee, however, is of the
opinion that upon the return of normal conditions, that
industry as well as the whole amusement field may well
be brought within such a scheme of taxation in this State."
In this connection the Committee reports that "taken as a
whole the condition of the industry is not as spectacularly
prosperous as it was a few years ago. This is due in part
to wastefulness in management, to reckless cut-throat
competition, to the incapacity of many of those who have
sought quick profits and also very largely to the European
War."
Exhibitors all over the country should take especial in-
terest in the paragraph in the report which states :
"The Committee is satisfied from its investigation that
as a rule the proprietor or owner of the small motion pic-
ture theater, wherever located, is making an exceedingly
small profit from his business, and in many cases none
whatever, and that it would be an injustice to him to at-
tempt to impose any substantial additional burden."
* * #
ATTENTION is called by a producing company to
the fact that when its cameraman attempted to
film the execution of the whipping post punish-
mentment in force in Delaware against a certain class of
malefactors the authorities postponed the execution until
the cameraman had left town. Referring to this incident
the Philadelphia North American took occasion to re-
mark : "What is not proper for the movies to film is cer-
tainly not proper for the populace of Delaware State."
Both are wrong: There is no place in the movies for
scenes attending the execution of' any sentence of the law
of a corporal nature. The action of the Delaware authori-
ties in waiting for the cameraman to leave town before
fulfilling the law's decree was most considerate'; they
should have warned him away or taken over the custody
of his camera for the time being.
♦ ♦ ♦
THE salaries of the proposed "itinerant" Michigan
board of state moving picture censors are not large,
points out the Saginaw News, but they are ample
on the obtaining system. And consider the aisiness" of
it. Nothing to do but travel about from place to place,
and go to the moving picture shows; a regular dream if
not a nightmare of a life. For this proposed board is to
be an itinerant one, and of course "expenses" have to be
allowed in addition to the salaries. It is quite evident a
moving picture censor would develop wit enough to make
that "expenses" account cover 'a multitude of salary de-
ficiencies. And that the censors' may not be subject to
undue strain, they are not to rely on their own judgment
entirely, "but are to take the judgment of the community
in which the picture is shown." Which of course infers
that to be an official censor the possession of good judg-
ment is by no means requisite. Also it seems to imply
that some means must be devised to get the community
which is to judge to attend the exhibition. Altogether,
this proposition seems to have delightful features all its
own, and is funnier than anything yet shown in pictures,
Charlie not barred." '
2070
THE MOVING PICTURE WORLD
March 31, 1917
Shall StylistS Write ScenariOS? ■ ■ By Louis Reeves Harrison
AUTHORS usually possess decided individualities,
and their distinctive characteristics have quite as
muih to do with their financial mishaps as their
artistic success, though many of them are as keen on get-
ting just reward for service rendered as their more
cautious and calculating brothers of the market place.
Sincere and courageous explorers of the unknown, pio-
neers of human thought, they rarely accomplish their high
purposes because of the tremendous sacrifices involved
and because it is necessary for each one to combine within
himself a large number of exceptionally well-developed
human qualities.
Each must start with an almost exhaustless font of
creative imagination most carefully nurtured under fa-
vorable circumstances and acquire accurate constructive
imagination during the growth of native genius, but all
this, even including the study of noted examples in litera-
ture, is a source of pleasure, while mastery of that most
complicated of all medium, written language, is not accom-
plished without great pains. It is extremely difficult for
most of us to say clearly and convincingly what we mean.
Now an author no sooner reaches a point where he can
give adequate and satisfactory expression to his thoughts
and feelings than he discovers that there is a vague be-
yond, which I confess never to have penetrated, known
as "style," a beautiful and intangible rainbow which the
rest of us are permitted to contemplate at a distance with
a new sense of joy that we are alive. That "style" is a
very precious thing no one could doubt after reading what
Ellis Parker Butler has to say in the Bulletin of the
Author's League for February on "Wasting Time." That
he is a man of strong convictions is not here questioned.
"I want to say," Mr. Butler opens, "in a very loud voice,
that the writer of short stories should waste mighty little
time doing motion picture scenarios." He continues later,
"It is not his business, it wastes his time, it takes his
mind off his proper work, it injures his style — if he has
one — and it is unprofitable in the extreme." * * *
"The short story writer who can sell short stories regularly
is, today, a craftsman of a very high order." * * *
"When he takes up sceriario writing he is entering the
field of another group of specialists who are, or are
rapidly becoming, masters of an entirely separate craft."
* * * "I have had my fill of scenario writing and for
me it is — never again !"
In this last sentence we find the source of Mr. Parker's
decided conviction. In a frank and manly way he
acknowledges that he has failed as a writer of scenarios.
So have millions of others, including quite a number of
successful short story writers. There is a ring of truth in
yir. Parker's statements that there is a decided difference
in the application of general principles to the making of
a short story and the formulation of a scenario. That he
is writing sincerely from the fullness of personal experi-
ence no one need doubt. That he is reasoning correctly
from his premises is entirely another matter.
From novelists, from dramatists, even from short story
writers motion picture producers may eventually obtain
their best scripts. The craft of writing for screen produc-
tion requires study, and it could be more easily acquired
by authors than by any other class — they are men of
trained minds already familiar with general principles of
construction — but it begins to look as though the writers
who make a specialty of presenting their stories in sce-
nario form will have the field to themselves for a while.
^ In the same number of the Bulletin is a calculation by
Channing Pollock, who has done his fellow authors more
than one great service in helping them to solve their vexa-
tious problems. Under the title of "Some Bookkeeping"
Mr. Pollock makes a frank statement of what he received
for fifteen scenarios sold in the "fruitful autumn" of 1916.
Some of them brought sixteen hundred dollars apiece, and
none less than one thousand dollars. Probably because
the work was new to him he collaborated, but the fact
remains that the autumn season brought in over fifteen
thousand dollars. Mr. Butler may have been hasty in
assuming that no other author could succeed in a new
field where he had failed.
In the same number of the Bulletin is a report of the
Motion Picture Committee : Rex Beach, chairman ;
Rupert Hughes, Channing Pollock, George Barr McCut-
cheon, Irvin S. Cobb, Mrs. Anna Steese Richardson, Louis
Joseph Vance and Mrs. Wilson Woodrow. After careful
consideration of the experiences of authors with motion
picture producers the committee agreed that organized
piracy is common enough to be a menace, that mutilation
of stories is a universal practice, that the author's com-
pensation bears an absurd ratio to the ultimate profit of
production, and much else, including a statement that
authors are largely responsible for their own unpleasant
experiences.
During many years I have set forth the larger part of
these facts where they would reach the attention of pro-
ducers, and when I began authors were not receiving
anything like present rates of compensation — they were
not recognized on the screen at all. I have foreseen that
authorship would eventually become a big factor in pro-
duction and have constantly urged greater justice to those
who create the story, but there is another side.
Long after people were attending the picture shows to
the extent of twelve or fifteen million a day authors
refused to recognize that there was such a thing as art
in production or craftsmanship in writing scenarios.
Many of them are just as bigoted today, unable to per-
ceive that here is a new medium of expression which
addresses itself directly and powerfully to story-loving
people. Just as producers were first attracted by the
amount of profit to be made, so authors descended from
their lofty ideals to pick up a little easy money by market-
ing rejected scripts.
Some of those scripts have come to my attention. In
comparison with the thorough work done by men who
know how to write for visualization on the screen they
were ridiculous. An occasional one was copied in a
scenario department and preserved as a joke. No member
of the Motion Picture Committee feels more deeply than
I do the injustice done authors, but it is just as well for
those who seek equity to present themselves in equity.
There is a mass of evidence existing to show that authors
have not been scrupulous in their dealings with producers.
The shortest route to better understanding is through
sincerity on both sides.
Mr. Butler is right — it is doubtful whether the author
who has a style to spoil will ever succeed in this new art.
The ingredients of verbal cocktails are appetizing, but
those who eo to the picture show are not afflicted with
jaded appetites — they are ready to eat. There must be
something served beside the cocktail. The stylist provides
a relish for what is to come except when he makes the
stimulant so strong that we forget whether we have
read a story or not. Stripped of its beautiful verbiage,
the average short story of style will not fill a split reel.
It serves, however, to make us enjoy a good story when
we happen to find one.
PRESENT STAFF OF THE MOVING PICTURE WORLD
S up p I erne n I to the
MOVING PICTURE WORLD
Issue diled March 31, 1917
Editorial J)
Apartment
LOSMCtLLS
OFFICE
SPANISH
EDITION
MOVING PICTURE
WOfiLD
March 31, 1917
THE MOVING PICTURE WORLD
2071
Sunday Opening Protests
j2j| By Sam Spedon
FROM the Utica, N. Y., Daily Press, of March 5 we
reprint for the benefit of our readers a number of
heated protests from several opponents of Sunday
motion pictures at a meeting held in Westminster Church,
Utica, on the previous evening. To these protests#we give
answers from the viewpoint of a layman who is an advo-
cate of Sunday pictures and begs to differ with the gentle-
men and their published protests :
Seward A. Miller, attorney-at-law, appeared as a repre-
sentative of the laymen. He said in part: "The Sabbath is
a sacred institution, and its observance has been made a law
by the canons of every Christian church. From the time our
fathers landed on Plymouth Rock, the observance of Sun-
day has been woven into our life. The Appellate Division
of the Supreme Court says it is essential to the rest all
need. It is upheld by the dictates of public policy. In ef-
fect it says that the Sabbath is part of our institutions, a
fundamental part of our life and government."
There is labor in the production of a moving picture
show. The speaker commended the present administration
of the city of Utica in standing against Sunday moving pic-
ture shows. Such a show is onty a theatrical performance
on a smaller scale, and it certainly is a matter of labor which
is forbidden by the statutes. "Are Sunday movies in-
herently right or inherently wrong? The purpose behind
them is simply avarice. We should not make the almighty
dollar the chief factor on Sunday. Such pictures are not
necessary on Sunday, for all can attend them during the
week. The Sabbath was made for man, but he should use
it for mental moral and spiritual development, and moving
pictures do not contribute to either of these. The statute
should be strengthened in such a way that there will be
left no loophole by which Sunday movies could be shown."
How about the sexton, Mr. Miller? He has to make
the church fires, trim the lights as well as keep the side-
walks clean. How about the servants at home who are
preparing the meals for bodily sustenance while the rest
of the folks at church are partaking of spiritual refresh-
ment. Sunday the pastor does his hardest work of the
week, and claims the laborer is worthy of his hire.
Decent, wholesome Sunday "movies" are just as essen-
tial for recreation and rest on Sundays as books and
music, and more so than long-winded and prosaic disserta-
tions. The picturization of books, classic, standard, his-
toric and popular in moving pictures are sufficient to supply
a choice library every Sunday, just as essential to our
moral and mental consideration as stereopticon pictures
used by churches.
Dr. J. Howard Hobbs spoke of the quality of films con-
cerning children. He said: "I have seen some films that no
child can look upon with benefit. They are bad enough for
adults. But there are some very deadly seeds that may be
sown in young minds. I wish to commend the movement
in this city for better films for children. I have seen chil-
dren coming away from moving picture shows at 10:30 or
11 o'clock at night, whose parents did not know where they
were. For the sake of the children let us ask for better
films. Provision is being made for better manners and bet-
ter morals, and a cleaner type of pictures. Children will go
where other children go. We owe a duty to say that there
shall be better films for children's eyes."
Mr. Hobbs, we have known youngsters to go to church
at night and after service take their sweethearts home,
the longest way 'round, and spend their contributions for
sweets, while their parents waited up for them in fear
and trembling, not knowing whether they had gone astray
or what had happened to them. On other nights they
were kept up 'till all hours rehearsing for some entertain-
ment or at church fairs.
We have heard passages of scriptures read in church
and Sunday schools that no child or adult could listen to
without a blush and a shudder, and in some instances they
were positively shocking.
( Rev. A. G. Judd, of the South Street M. E. Church, said:
"I feel righteous indignation when commercialized vice tries
to rob us of our Christian Sabbath, and to debauch our man-
hood, womanhood and childhood. It is more than shocking
when we know what men will do for the sake of their
pockets. I have seen on screens pictures not fit for any
child to look upon. Now they demand that they shall have
the privilege of showing the same things on Sunday, for the
sake of increasing their own wad. This meeting tonight is
a healthly indication of our protest. It is a good sign that
we gather here and are willing to wait. It is a sign of a
church militant. We are confronted with the questions:
Shall Sunday be other than a day of recreation and amuse-
ment? We demand that the laws of the state shall protect
us from these evils. This question is wrapped up with our
flag, with the question of prosperity. The Stars and Stripes
stand for a Christian country and a Christian people."
Mr. Judd, we live in close proximity to a church that
gives stereopticon lectures Sunday nights and takes up a
silver collection, nothing less than ten cents. Isn't this
commercializing the church? Can you tell me the differ-
ence between a motion picture news reel and stereopticon
pictures ? We appreciate your flag peroration ; the Stars
and Stripes always makes a strong finish.
Rev. O. R. Miller, of Albany, state superintendent of the
New York Civic League, was the principal speaker, and said
in part: "There is great interest in this question all over
the State. We are opposed to the bill for Sunday movies,
because they are not needed. They can be shown six days
a week when all can go. In many residential districts, these
shows have become a great nuisance. It makes a noisy
crowd and a great disturbance on Sunday. It commercial-
izes the Christian Sabbath. It is God's day, and a day of
rest and worship. It is no more right to open moving pic-
tures on Sunday than to open saloons on Sunday. Sunday
movies would demoralize church services Sunday evening.
Where there is no Christian Sabbath, there is no Christian
morality. It is against the interests of labor. It is wrong
to work a man seven days a week, especially when he gets
pay for only six days. When men lose their respect for
the Sabbath, manufacturers will compel them to work on
Sunday. Many of these pictures are immoral, and should
not be appropriate for Sunday. As it will injure public
morals, such a law would be unconstitutional. If New York
State should pass such a bill, it would be quoted on the
floor of every Legislature in this country."
Perhaps, Mr. Miller, you can recall the time when revi-
valists held revival meetings which were nothing short
of orgies. The godly participants became so wrought up
with religion they shouted and groaned like coyotes,
jumped and rolled about in paroxysms of spiritual fervor.
All hours of night and morning the churches tolled bells,
disturbed the sick and robbed people of their rest on the
Sabbath day. These revival meetings were demoralizing
and the clanging of bells was a decided nuisance. You
know that the Sabbath is a legal holiday, and all legal
holidays are fixed by law ; no man can be forced to work
on Sunday, and no man can be forced to go to church on
Sunday. It would be unconstitutional to make him go.
As a matter of information, let us tell you that Indiana
has passed a bill permitting the showing of motion pic-
tures on Sunday, with certain restrictions, and that is all
that is asked. You may not need moving pictures on
Sunday ; there are others who do, they cannot afford time
and money to take their whole family more than once a
week, and Sunday is their preference.
Dr. Pratt was frequently interrupted by applause as he
talked of this Nation as peculiarly a Christian Nation, and
called the democracy a political aspect of Christianity as
the church, school and hospital are other aspects of Chris-
tianity.
We doubt, Dr. Pratt, that any class of citizens has con-
tributed and done more for charity than theatrical people
and the moving picture theaters, within the short time of
2072
THE MOVING PICTURE WORLD
March 31, 1917
their existence, and more willing to co-operate with schools
and churches for the welfare and education of the masses.
Why, under the proper supervision and restrictions,
there should he such an outburst of protest and so much
holy horror expressed against the showing of moving
pictures on Sunday is a matter that arouses much specula-
tion.
We do not wish to discount the good intentions of those
who are fearful of the prostitution of any institution of
restraint, but we do question their knowledge of the sub-
ject and the wisdom of. the views they express. We have
laws, police and license supervision to protect us against
• the violation of decency and order. We should show con-
fidence in these provisions and we should not condemn
innocent amusement on any day of the week nor accredit
to the vast majority a desire to demoralize and violate
their privileges.
The church is an institution supported by its patrons.
It must in many ways procure the money necessary to
maintain it. No one would think of going to any church
without giving some money towards its support. In many
instances churches rent pews and get their members to sub-
scribe certain amounts of money and they are told this
money must be collected to pay the minister, sexton, taxes
and other upkeep. Churches frankly admit they cannot
keep open without the necessary revenue. Is not all this
a commercialization of the church ? Is it not a contradic-
tion of the invitation to come partake of the waters of
life without money, without price? We do not denounce
the church because it asks for money to carry on the busi-
ness of the church. We do not denounce the church be-
cause it employs different methods to attract to its services,
whether it be the Billy Sunday or the more ritualistic
method. You say the church is for the moral and spiritual
uplift of people. We claim that moving pictures can be
employed to the same end and we can prove that people
have been benefited by them morally and spiritually ; they
have kept them away from the saloons and other dissipa-
tions. We wil'l concede that some persons, through
thought suggestions of moving pictures, have done things
they ought not to have done. You must admit that the
church by its zealousness and fanaticism, has led people
to commit crimes in the name of religion that have steeped
municipalities and nations in blood, and there has been
much spiritual wickedness in high places. Aye more, it
has obsessed zealots with such extreme bigotry they have
made life an abiding hell, and religious parents have made
the home a place to be shunned by their children or have
cast such a gloom over their lives they grow to be morbid
and distrustful of themselves and everybody else.
"You'll all admit that there's various kinds of cheatin'
And religion's as good for every day as it is to bring to
meetin'.
I don't give much for the man who says the loud aniens at
the pastor's preachin'
And spends his time the rest of the week in cheating' and
over-reachin'.
If the Sabbath was made for man, it was made for
decent and orderly rest and recreation. Why, then, try to
impress upon his mind that it is. more sacred than the
other six days of the week and that God is confined within
the four walls of a church. Why emphasize the fourth
commandment and neglect to teach and enforce the other
nine. Teach the young and practice yourselves all the
commandments all the time and von need not fear that
they or you will depart therefrom.
MRS. CHARLES K. FRENCH DEAD.
The friends of Charles K. French will regret to learn that
Helen, his wife, beloved by all who knew her. died Monday-
March 12. in Fdendale, Los Angeles, Cal., from the effects
of severe burns she received about three weeks ago.
Patriotism and Nature
PATRIOTISM is running high in the leading New
York theaters at this time, each week sees some-
thing distinctly encouraging to the enthusiasm,
which abounds. A good series of slides was used recently
for the purpose of showing "Men of the Hour" in
American history. Beginning with Washington of course,
the others included Lincoln, Grant, McKinley and, of
course, Wilson as the deserver of an undivided support.
A large picture of Uncle Sam is shown with his finger
pointed toward the audience while the inscription, 'Young
men, 'we want you," is there to.be read; the applause
would denote entire approval of the demand.
The inaugural ceremonies at Washington are given a
large place, a fairly close picture of the President taking
the oath as administered by Chief Justice White is a
good thing to show young America everywhere ; we wish
that in these important "close ups" the photographer
would .give a little longer time, and a little more detail ;
too often such an important scene is so hurried and
abbreviated that just enough is shown to make everyone
annoyed that at least another half was not given. Various
uses of the American flag are so frequently made upon
the screen during each exhibition of topical subjects,
that it is beginning to seem as though the moving picture
houses will be the greatest sources of patriotic enthusiasm
throughout the country, if all other cities and towns follow
the good example of New York.
The Prizma pictures at the Strand are filling the predic-
tions made of them, and answering to all expectations;
some good pictures of the American troops on the Mex-
ican border are shown, the natural colors greatly increas-
ing the interest and attractiveness of the picture. It
would seem, however, that this class of picture does not
afford occasion to do full justice the powers of Prizma.
Too much of a sameness detracts from the qualities which
are without doubt enfolded within Prizma's possibilities;
the great welcome which is manifest shows that these
pictures are deservedly growing in popularity, indeed
nothing else was to be expected.
The Salisbury pictures at the Rialto are evidences of a
wide application of the moving picture in so far that some
65,000 feet of film were used upon this now famous
12,000-mile trip. Rex Beach was also one of those on
this extended hunt. The waters of Central and South
America, the San Bias Islands and the Spanish Main were
the "hunting grounds" visited. The hunting of wild ducks
and geese from specially constructed raft-like floats,
which conceal the hunters and affords occasion for some
large "bags," is at once a sporting and natural history
picture, as it must by this time be well known that any
pictures which have any connection with the name of
Salisbury must be of the very highest product in the
realm of unrevealed natural history. The film contains
some interesting coast scenery, that given at this time
being the coast of Cuba, particularly Havana, with its
harbors and .famous Morro Castle or forts. A brief
series of sea lion pictures is included. While to see a
few sea lions is not new, to see what seems to be hun-
dreds of them climbing upon high rocks and diving in
great crowds in the deep sea is certainly more thrilling,
and presents the great contrast between a few animals in
captivity and hundreds of them in their native surround-
ings : it is these "at home" pictures of all kinds of animals,
birds and fishes, that make this class of picture at once
thrilling, entertaining, and especially instructive.
Some very pretty spring flower pictures in natural colors
were also seen at this theater. Under the attractive title
of "Opening Buds." the beautiful Cyclamen and Jonquils
with others of their class were shown singularly appro-
priate at this time of the year.
.March 31, 1917
THE MOVING PICTURE WORLD
2073
Raving Preachers and Moving Pictures
By the Rev.
W. H. Jackson
A LETTER from a Texas subscriber asks us to deal
with a situation of importance to him and, as he
also rightly believes, of importance to many others
under similar circumstances. The situation as revealed
through a newspaper clipping is that of an evangelist
severely berating the moving pictures in the course of his
evidently very wild preaching. Before dealing with the
subject matter of which our subscriber justly complains,
it may perhaps be better to deal with the evangelist per-
sonally, as the majority of people do not know just how
to measure these men or to distinguish between the good
and bad of them.
About twenty-five years ago when the justly famous
Evangelist Dwight L. Moody was at the zenith of his
power, the country was flooded with a host of imitators
: who wrought sad havoc by their ignorant aspirations and
their more ignorant methods of simulating a man of
special gifts, to the great disgust of well-meaning and
good-thinking people everywhere. In like manner today,
there are a number of men whose only capital is their
ability to imitate the speech, manners, and methods of
: "Billy" Sunday ; it was and is anticipated that the country
will be full of them. From the newspaper before us we
cannot but feel that the man who has been annoying the
city where our subscriber writes from must be one of
these imitators, whose lack of judgment and bad man-
ners, together with an ignorant violence of speech (which
he probably flatters himself is as incisive as "Billy" Sun-
day's), and whose criticisms are as baseless as they are
senseless, stamp him with the mark of imitator.
In his wild charge this man's ravings against moving
pictures include the five greatest crimes under the law,
declaring that they are committed "without number," at
the same time proudly boasting that if he could not prove
his charges he would "surrender his position." What
a pity that it was not possible to take him at his word
on the spot. If this could have been done the world would
have been rid of another member of that little army of
. satellites who, being without personal power or merit,
must needs follow a greater one.
It is the easiest possible thing in the world to criticise
and to hold up the false and the base. To do so is the
chief asset of those of such low gifts, and in doing that
sort of thing they are like that class of animal which
revels in mud, but, being human, they become mud-
slingers. It is well known that there have been improper
pictures, it is also equally well known to all but the will-
fully ignorant that the picture trade has been the means
of preventing the development of this unwelcome class
of trade. The enemies of the moving pictures are only
those like this pseudo-preacher, who can only emphasize
their weak cause by a violent outburst about the evils of
a thing rather than the good. The writer has often
wished that he might follow one of this class of defamers
by an address on "The Great Good of the Moving Pic-
tures" ; the differences would be astonishing to the average
audience.
Is it worth while calling attention to the fact that what
these defamers of moving pictures say can equally be
applied to almost anything else that feeds the public mind.
Among newspapers there are the despised "yellow jour-
nals," but for that reason we do not call upon people to
abolish the good papers. Let one stand before the great
bookstands in our large railroad stations ; he will find
a larger assortment of indecent magazines than of any
other kind ; we do not therefore despise all the good maga-
zines. Take for instance the large stationery stores where
picture postal cards are made a specialty. The proportion
of improper ones is astonishingly large ; for this reason we
do not despise the good postals. Furthermore, although it
is possible to trace crime to "yellow journalism," to im-
proper books and pictures, yet we do not make a demand
upon people to fight against all these things "to save their
souls from hell," as per this notorious evangelist. On the
contrary we direct their attention to that which is good
and beneficial among the very things criticised. Read the
news in the papers, read all the good books you can, make
as fine a collection of picture postals as possible — they are
splendid reminders of both travel and friends ; also, see
all the good moving pictures you possibly can — there is
nothing can give such intelligent entertainment, there is
nothing so educating; they are" at once the poor man's
entertainer and educator.
Looking at results it is easy to compute that the mini-
mum amount of good that moving pictures have done is
of far greater importance than the maximum amount of
evil that their abuse has provoked, so that at their least
estimate they have proved beneficial. This being so, what
shall be said of their highest attainments? Churches,
schools and colleges are using them to the greatest possible
advantage, acknowledging that they are at Once the great-
est educators and entertainers of the age, and, as an
invention, rank second only to printing in their value to
the world.
As a contrast it is worth while looking into the opposi-
tion which the pictures meet with at the present day.
They have outlived the early opposition of the church at
large, which at first did not understand them, but are now
realizing that the more they know them the more they like
them, and the more they use them. The chief opposition
they meet with today comes from saloonkeepers and rav-
ing preachers ; the former because he finds he is losing his
trade, the latter because he is looking for something to
rave about and seizes upon that which is most popular,
hoping thereby to increase his own popularity ; anything
else would do just as well if it were popular, because such
must be the food upon which these people feed to make
them great; they are wily enough to know that to assail
that which most people know about will set the greatest
number of people talking, and that cheap popularity is
what they want.
We trust our Texan subscribers will feel that we have
come to their assistance, also that our answer will fill
their requirements, and further hope that by all means
this answer may obtain the same publicity in their local
papers as did the unbridled and evil charges of the wild
talker they have complained about. We would further
encourage our subscribers with the assurance that their
moving picture houses will be giving the people good en-
tertainments, and that moving pictures generally will be
educating their children, long after these violent defamers
are forgotten.
If there was ever anything discovered or invented that
was destined to have a permanent place in the development
of the people at large it is the moving picture. It has the
blending of the best in the arts and sciences for the good of
all within its composition. It is neither whim, nor fancy,
or toy, but a power- — a power which has already become
the fifth industry in the world, the world's universal enter-
tainer, and, judging from present indications, will
inevitably become identified very largely with the world's
future education.
Perhaps before dismissing the matter it might be well,
seeing- that the cause for this defense originates in an
2074
THE MOVING PICTURE WORLD
March 31, 1917
attack from a supposedly religious movement, to draw
attention to the religious uses of the pictures. For the
first time in history we are indebted to the moving pictures
for a series of views of every part of the Holy Land made
sacred by the life of the Saviour; we are indebted to them
for detailed views of "Egypt in the Time of Moses" ; the
Bible has been made clearer and brought nearer to the
people by these means, and Sunday schools are enriched
as never before ; finally, in a truly evangelistic sense they
are doing more than wandering, raving evangelists for the
permanent religious good of the people, if we can take
some of the New York Churches as proofs — here we have
services with moving pictures crowding the edifices as
nothing else can do; they have solved the problem of the
empty church, they are the greatest and best friend of
both pastor and people and the results are beyond expecta-
tions; the friend of the moving picture is the friend of the
people, and the opponent of the pictures, he who
would limit their rapidly growing sphere of useful-
ness, is the people's greatest enemy.
Griffith to Contribute to Artcraft
Famous Director Severs All Connection with
Triangle and Fine Arts and Will Produce
a Series of Pictures tor Artcraft
CLOSELY following the announcement that David W.
Griffith had formally severed all connection with the
Triangle Fine-Arts producing forces comes the im-
portant information that he will produce a series of larger
productions for the Artcraft Pictures Corporation, the con-
cluding formalities of which transaction were settled on
Saturday, March 17. The details of the contract have not
been made public, but
Mr. Griffith has author-
ized this statement:
"The demand on the
part of the exhibitors
and public throughout
the world for a series
of productions -along
the lines I traced in
'The Birth of a Nation'
and 'Intolerance* had
become so insistent that
I would feel almost re-
miss in duty if I did
not pay it heed. In de-
termining upon the
purpose of producing
such an annual sched-
ude of important cine-
ma offerings, the es-
sential consideration
was the choice of dis-
tribution which would
in the greatest degree
respond to this demand. After a very careful analysis of
the various distributing organizations operating in the film
industry, I came to the conclusion that Artcraft, because of
the exalted artistic standard of the productions it has already
.offered the public, because of its tremendous source of dis-
tribution and its equitable and comprehensive policies, was
the one organization through which to circulate my pro-
ductions through the world. I am convinced that I have
never had such an opportunity to reach the great heart of
mankind with my screen messages. I feel that the degree
of success which has been meted out to 'The Birth of a
Nation' and 'Intolerance' placed me in the debt of the pub-
lic which can only be equalized by bending every effort to
surpass all my former efforts."
Mr. Griffith intends to concentrate his time and energy
in such a manner as to create a number of subjects of wide
dramatic and scenic scope in order to comply with the in-
sistent public demand for more Griffith productions than it
has recently been receiving. Mr. Griffith's producing force
will operate wherever necessary to obtain the scenic investi-
tures of the stories which he selects for production. The
devotion to startling realism, for which this noted director is
famous will prompt him to ignore every makeshift of en-
vironment and induce him to traverse the globe, going to
its farthest points if necessary, in search of the exact at-
mosphere required by the productions he contemplates.
Walter E. Greene, president of the Artcraft Pictures Cor-
poration, in commenting upon this notable producing affilia-
tion, said:
"The alliance between Artcraft and D. W. Griffith, the
David W. Griffith.
greatest producing genius that the motion picture art has
yet developed, is in accordance with Artcraft's determina-
tion to secure the foremost factors, directorial, stellar and
technical, in the production of the greatest photoplays the
world has yet seen. The policy of presenting several Griffith
productions a year will undoubtedly be enthusiastically en-
dorsed by the photoplay public, who have, during the past
few years, clearly indicated their fascination for Griffith's
tremendous screen masterpieces by flocking by the hundreds
of thousands to the regular $2 theaters which have presented
his recent successes.
"The affiliation with the man who has given the screen a
new significance and who has broadened the powers of the
silent drama to an extent never before contemplated will also
carry great import to exhibitors throughout the country who
have during the past few years been deprived of Mr. Griffith's
master screen creations to the advantage of the regular $2
theaters. By this important arrangement Artcraft restores
the great Griffith to the picture theaters."
TOM INCE IN CHARGE OF FINE ARTS.
Regarding the withdrawal of D. W. Griffith from Triangle,
W. N. Seligsberg, secretary of Triangle Film Corporation,
said: "The principal executives of this company are at
the present moment at the studios in Los Angeles and are
completing plans for unique and larger production. The
California production, both at the Culver City (Kay Bee)
and Hollywood (Fine Arts) studios will be under the per-
sonal supervision of Thomas H. Ince. The new construc-
tion work at the Yonkers studio is rapidly being completed
and within the next few days production will commerce
there under Allan Dwan. Details as to the plans will be
published to the trade as soon as they are in final shape, but
in the meanwhile mention of the two supervising directors
is sufficient guaranty of the quality of production."
ALDERMEN TO ATTEND HEARING.
The members of the special committee appointed by the
New York Board of Aldermen to go to Albany are the fol-
lowing: Harry Robitzek, chairman; Samuel Friedlander,
William T. Collins, Isaac Guttman and Charles H. Haubert.
The committee will appear before both houses of the State
Legislature, and endeavor as well to see the Governor and
advocate immediate passage by the State Legislature of the
bill commonly known as the "Sunday Opening Bill," which,
in the opinion of the Board of Aldermen, is of great import-
ance to the people of the City of New York.
EDGAR LEWIS PRODUCED "THE BARRIER."
"The Barrier," of which Rex Beach is the author, was di-
rected entirely by Edgar Lewis. Some papers, through er-
ror, gave credit for the production to Mr. Beach, who was
not even present when the picture was being made and had
nothing to do with its direction or the selection of the cast.
In fact, Rex Beach wired Mr. Lewis his congratulations on
the skill and effort displayed in the production. In all justice
and fairness to Mr. Lewis, will you kindlv announce this fact
in the columns of your paper, that credit may go to whom
it belongs. A FRIEND.
DR. BAMBERGER BACK IN THE GAME.
Dr. Oscar I. Bamberger, who has not figured largely in
the motion picture business for some time, is announced as
the new director of publicity and advertising of the Ivan Film
Productions, Inc. The doctor is an old hand at the film
same.
March 31, 1917
THE MOVING PICTURE WORLD.
2075
Wheeler Committee Reports
By C. L. Grant
Is Against Special Taxation Under Present
Trade Conditions, But Recommends
Regulation
CONTAINING three important suggestions which will
later on be embodied in a bill that will be presented to
the New York Legislature, the Wheeler investigating
committee has completed its work and made its report.
Senator James Walker, a meml.er of the committee, did not
sign the report, his action being taken on political grounds
rather than to any objections to the report itself. Mr.
Walker is a Democrat. In view of the fact that both Sena-
tor Elon R. Brown, leader of the upper house, and Assembly-
man Thaddeus Sweet, speaker of this body, are openly behind
the bill which is about to be drafted as the result of the
work of the Wheeler committee, there seems to be little
doubt as to the outcome. The following suggestions have
been made by the committee in its report:
It is not advisable at the present time to single out
the motion picture industry as a subject for special
taxation, despite the fact that while in the past many
of the concerns have made enormous profits and have
not been paying their just share and proportion to
the burdens of government, conditions today due to
the European War and transformation now going on
in the business are such as to exempt the industry
for the present.
That there is a demand for the immediate creation
in this state of a department or bureau which shall
take and have charge of the licensing of the various
persons, firms, corporations and associations engaged
in this state in the production, distribution or ex-
hibition of motion pictures, and the operation of the
machines used in such exhibitions and to regulate,
as is done in New York City, the character of pic-
tures exhibited; and that a suitable license tax be
imposed.
That legislation be enacted making the theft or
intentional mutilation or destruction of, or injury to,
any motion picture film, apparatus, or device, cause
for the cancellation of the license of the person
guilty of the act.
The committee's report covers twenty-five typewritten
pages. At the outset the committee calls, attention, to the
fact that since January 18th it has taken testimony covering
about 2,000 typewritten pages. The report gives considerable
space to the development of the motion picture industry
along the producing, distributing and the exhibition ends.
The statement is made that from three to five positive prints
are used in the state of New Y'ork, made from each negative.
The manner of handling the positive print in its distribution
is gone into.
Continuing, the committee's report says: "Some of the
best and most representative men connected with the indus-
try have testified that the motion picture industry, which
they believe to be capable of accomplishing great good, is
being substantially injured by a certain class of pictures, and
that while, in comparison w-ith the total output, the per-
centage of such pictures is small, the evil effects on the indus-
try and also the public, particularly the young, is deplorable.
In some instances the producers and distributors of these
smutty, immoral and indecent pictures have even been able
to obtain the support of so-called purists, reformers and up-
lifters on the ground that such pictures teach great moral
lessons. Careful investigation proves that the audiences who
witnessed them have not gone to see the exhibitions for the
purposes of being taught any great moral lesson, and that the
effect of these pictures instead of being beneficial was bane-
ful. The necessitv for the creation of some means whereby
the production, distribution and exhibition in this state of
that class of pictures could be prohibited and prevented is
so great, both from the standpoint of the industry and the
public, that the committee has given it particular attention
with the idea of devising a system of regulation by license
and license taxes."
The committee takes up the form of contracts used by
various concerns, particularly in the distribution of the
moral pictures. The report says: "Among such contracts
is one used by a concern notorious for the immoral charac-
ter of its pictures. The following paragraph was taken
from that contract:
"The exhibitor shall not be relieved of the obliga-
tion to pay for any feature by reason of any act or
action done, performed, passed or provided by any
board of censors, committee, public official, bureau,
department, legislature, assembly, public act, ordi-
nance or act of any official in any state, county, city,
borough, township, town, village or other community
that shall prohibit or prevent the exhibition of such
feature, and the exchange shall not be liable for any
damage of any kind, nature or description that may
be suffered by the exhibitor by reason thereof.'
When it is considered that the average exhibitor does not
have any opportunity to inspect or know the character of
a large majority of pictures which he has advertised to
exhibit until he has seen them as they are shown to his
audiences, the strangle hold which such a producer or dis-
tributor has upon the exhibitor will be understood. It also
shows the lack of decency on the part of the concern putting
out such pictures and its utter disregard for the public wel-
fare."
The committee in its treatment of the motion picture in-
dustry deals with the probable life of a film saying that as
a result of the investigation it believes that about 90 percent,
of the total earnings are received within the first year. Ref-
erence is made to the growth and development of the motion
picture industry in all its branches, the committee embodying
in its report a portion of a conference between President
Wilson and a committee representing the industry.
The average daily attendance at motion picture theaters in
this state is about 1,000,000, one-half being made up of per-
sons under 21 years of age. The average price of admission
is slightly less than 10 cents, although the price is now ad-
vancing owing to the constantly increasing cost to the
exhibitor for positive films and better surroundings.
"The cost to the exhibitor of pictures has increased much
more rapidly proportionately than has the price of admis-
sion," says Assemblyman Wheeler in his report. Continu-
ing, he says: "The committee is satisfied that as a rule the
proprietor of the small motion picture house, wherever lo-
cated, is making an exceedingly small profit these days and
that it would be an injustice to attempt to impose any sub-
stantial additional burden.
"The cost of production in the last two or three years,
particularly in the special features, has increased enormously,
due to the ridiculously high salaries of the so-called star
actors and actresses: to the exceedingly large salaries of
directors, of officers of various producing corporations and
to large amounts paid for royalties and rake-offs to writers
of the plays.
"At least one of these so-called star performers gets an
annual salary of nearly three-quarters of a million, ten times
that of the president of the United States. Some of the
corporations are paying salaries to presidents, officers and
directors of from forty to fifty-two thousand dollars annually.
"Taken as a whole the condition of the industry at present
is not as spectacularly prosperous as a few years ago. This
is due in part to wastefulness in management, to reckless
cut-throat competition, to the incapacity of many who have
sought quick profits and also very largely to the European
War. The latter has been responsible for several companies
not being able to pay a dividend since 1915."
The committee calls attention to the fact that while the
business has been exceedingly profitable in the past, that
very small amounts have been paid by many of these com-
panies to the state in the way of taxes. The committee re-
fers to the cost of producing pictures, saying that while the
negative cost runs from $1.50 a foot to as high as $100, the
cost of making a positive print is about 4 cents a foot. The
total footage of positive prints of pictures released each
week for exhibition in this state during last January was
742v000.
"Information was brought to the committee," says Mr.
Wheeler in his report, "that there was apparently a firm
putting out a stock jobbing proposition with advertising of
a fraudulent character in regard to moving picture machines
and the Drofits in the business. Testimony was given that
this stock jobbing was being done by a cornoration of pre-
cisely the same name, incorporated under the laws of this
2076
THE MOVING PICTURE WORLD:
March 31, 1917
state, with a capital stock of $1,000, occupying the same
rooms as the firm of the same name and using the same sta-
tionery, there being nothing to indicate that this petty cor-
poration had anything to do or was in any way connected
with the scheme, while it was being handled so as to make
it, as a matter of law, a corporate enterprise solely. It
appears that there are a number of corporations formed
solely to unload stocks of little or no value on the public"
It is recommended that it might be well for a committee
from the Legislature to investigate stock jobbing enterprises
of this sort.
In conclusion, Assemblyman Wheeler's committee ex-
presses its gratitude to the Universal Film Manufacturing
Company, to Wharton, Inc., Thanhouser Film Corporation,
hamous Players-Lasky Corporation, Vitagraph Company of
America, the Triangle Film Corporation, Joseph W. Engel
and Charles K. Stern.
Report of the Joint Legislative Committee in Full
To the Senate and Assembly of the State of New York :
t'nder concurrent resolution of the Senate and Assembly adopted
January 3d, 1917, a joint committe of the Senate and Assembly was
appointed "to investigate whether the moving picture industry is a
proper subject of state taxation, and if the committee so deem, the
kind and amount of taxes to be imposed."
The Committee met in the City of New York January 18th, 1917, since
which time it has been proceeding with the work for which it was
created, examining many witnesses, among them being some of the most
prominent men connected with the motion picture industry. In con-
nection with this work, the committee has taken upward of two thou-
sand typewritten pages of testimony, and has examined or caused to be
examined exhibits consisting of many thousands of sheets and pages
relating to the subject under investigation. Prom such records the fol-
lowing facts appear :
The motion picture industry is one of comparatively recent develop-
ment. It has divided itself into three main divisions or branches,
namely, producing, distributing and exhibiting.
The producing branch of the industry in the main Is carried on by
corporations, practically all of them having offices in the City of New
York, from which offices the business is directed. The same is true, to
a considerable extent, of the concerns engaged in the distributing
branch.
The operation of obtaining scenarios, picturing scenes and producing
negatives is usually called "production." After the negative has been
produced, numerous prints are then made for the purpose of enabling
the picture to be exhibited. It is the usual but not the universal prac-
tice for the "producing" concern to retain title to the negative and to
the prints made therefrom.
Speaking generally, the negatives, as well as the prints therefrom
termed "positives," all of which are on celluloid film, are made and
perfected at studios and laboratories outside of the State of New York,
most of them in the States of California, Florida and New Jersey. The
number of positives ordinarily required to be made of a given picture
in order to serve the territory included in the United States, varies
from about twenty-five to forty.
On the average from one-eighth to one-tenth of the total number of
positive prints made from a negative for use In the United States are
used in exhibiting a picture throughout the entire State of New York ;
in other words, from three to five positive prints are so used in the
State of New York.
The positives are usually sent to exchanges located in the various
parts of the United States for renting to exhibitors. This part of the
business is termed "distributing," and is usually conducted by Cor-
porations. In some instances the distributing company owns or con-
trols the company or concern which produces the pictures to be dis-
tributed. In other instances, the company or concern which produces
the pictures owns or controls its distributing agencies or exchanges.
Sometimes there is merely a contractual relation between the producer
and the distributor, by which the producer furnishes the distributor
with a definite or specified number of pictures at definite times or during
a definite period, the distributor paying the producer either an agreed
price for the pictures or a percentage of the rentals obtained, or both.
Generally speaking, the distributor determines its own policies or
methods of distribution. Its books are usually kept at its main office
and the business is directed from such office. Nearly all of such main
offices seem to be located in the City of New York.
Sometimes the pictures are sold outright, with the restricted privi-
lege of exhibiting them in certain prescribed limits, which system, with
variations, is known as the "State Rights System."
The arrangement or contract between the distributor, or "exchange,"
and the exhibitor, provides for the payment of an agreed rental by the
exhibitor for the exhibition by him of the pictures handled by such dis-
tributing agency.
Quite generally the exhibitor is required to make deposits with the
distributor or "exchange" as a guarantee of the fulfillment on his part
of the terms of the contract, and upon which deposits no interest is
paid or allowed. These deposits in the aggregate amount to a very
substantial sum. It would appear that in some instances at least, these
deposits are used to a considerable extent in financing the business of
the concerns holding the deposits.
Generally the exhibitor is required to bear the expense of the trans-
poration of the positive between the exchange and the theater.
Early in our investigation it developed that one comparatively large
concern and one or two lesser concerns were engaged quite largely in
the production and distribution of improper and indecent sex and vice
pictures. Some of the best and most representative men connected
with the industry testified that the motion picture industry, which they
believed to be capable of accomplishing great good, was being sub-
stantially injured by that class of pictures and that while, in com-
parison with the total output, the percentage of such pictures were
small, the evil effects on the industry and upon the public, particularly
upon the young, were deplorable. In some instances, the producers and
distributors of these improper and indecent sex and vice pictures have
been able to obtain the support of so-called purists, reformers and up-
lifters on the ground that such pictures "teach great moral lessons."
Careful investigation proves that the audiences who witness them have
not gone to see the exhibitions of those pictures for the purpose of being
taught a ' great moral lesson," and that the effect of such pictures
instead of being beneficial is baneful. The necessity for the creation of
some means whereby the production, distribution and exhibition in this
btate of that class of pictures could be prohibited and prevented with-
out serious injury to the respectable concerns engaged in the industry
was so great, both from the standpoint of the industry and of the
public, that the Committee has given particular attention to that branch
of the investigation, in which it was particularly aided by representative
men connected with the industry, with a view to devising a system of
regulation by licenses and license taxes as hereinafter particularly set
forth.
There were produced before the Committee forms of contracts used
by different concerns engaged in the production and distribution of pic-
tures. Among such contracts is one used by a concern which is notori-
ous for the immoral character of its pictures. Such contract illustrates
the attitude and moral conception of the men engaged in the produc-
tion, distribution and exhibition of indecent and improper pictures. The
v following paragraph is taken from that contract :
"The exhibitor shall not be relieved of the obligation to pay for any
feature by reason of any act or action done, performed, passed or pro-
vided by any board of censors, committee, public official, bureau, depart-
ment, legislature, assembly, public act, ordinance or act of any official
in any state, county, city, borough, township, town, village or other
community that shall prohibit or prevent the exhibition of such fea-
ture, and the exchange shall not be liable to the exhibitor for any
damage of any kind, nature or description that may be suffered by the
exhibitor by reason thereof."
When it is considered that the average exhibitor does not have any
opportunity to inspect or to know the character of the great majority
of pictures which he has advertised to exhibit until he sees them as
they are exhibited to audiences in his theater, the strangle hold which
such a producer or distributor of motion pictures has upon the exhibitor
under a clause like the one above quoted will be understood. It also
shows the lack of decency on the part of the concern putting out such
pictures, and its utter disregard for the public welfare.
Motion pictures are not only exhibited in theaters and other places for
profit, but they are also used, to some extent, at least, in churches,
clubs and educational and other institutions. In some theaters the
entertainment consists entirely of the exhibition of pictures, while in
other theaters the exhibition of pictures constitutes but part of the
program.
Pictures are exhibited my means of a projecting machine and a screen.
The positive is passed through a projecting machine at a high rate of
speed, and under such conditions, as to cause serious damage to the film
unless the machine itself is kept in proper condition, and unless the
operator is not only skilled but careful in the operation thereof. Lead-
ing men in the industry pointed out that there was a very large loss
to the business in the mutilation of, and other damage to, the film in
this operation, and which loss they believed could be very substantially
lessened by proper supervision of the business of exhibiting motion
pictures.
With proper care and treatment of the film the period during which
the prints of a given picture ordinarily continue to earn income from
being exhibited varies from one to two years, the income therefrom
being much larger immediately after the prints are released, and
gradually lessening, until the picture has covered the territory and
exhausted its ability- to earn any substantial sum, and is, therefore,
withdrawn from exhibition. It is probably fair to say that about 90
per cent, of the total earnings from a given picture will be received
within the first year after its release, although, according to the testi-
mony, very substantial income is received from some pictures after
the expiration of more than a year after the first release. On the
other hand, many pictures have but little, if any, earning power after
a few months.
The industry is practically on a cash basis, as between the exhibitor
and distributor.
The method of dividing between the producer and the distributor the
gross rentals received from pictures varies, but it is usually on a per-
centage basis.
The growth and development of the motion picture industry in all
its branches has been phenomenal. Such development has been within
the last twenty years, more particularly within the last ten years.
In a brief filed on behalf of the National Organization of the Motion
Picture Industry with the Committee on Education of the House of
Representatives, on December 6, 1915, in opposition to the Federal
Censorship Bill, is the statement that the industry was then "the fifth
largest in the country."
A circular recently issued by the "National Association of the Motion
Picture Industry, Inc.," sets forth in a stenographic report of a con-
ference between a Committee representing the industry and President
Wilson at Shadow Lawn, New Jersey, in the presidential campaign of
1916, the speech of the Chairman of the Executive Committee of the
association, wherein, among other things, he said :
"In behalf of the motion picture industry, permit me to express our
appreciation of your consideration and courtesy in granting to us this
privilege. The picture in motion has become one of the most, if not
the most, important mediums of thought transmission.
"Twenty millions of people in the United States daily view the motion
picture. To them it has become the chief means of entertainment and
education. Five hundred millions of dollars are invested in this indus-
try, and our employes number nearly a million."
In another circular recently issued, the National Association of the
Motion Picture Industry, Inc., over the name of its executive secretary,
and under the heading, "The Biggest Thing in the World's Progress,"
in referring to the motion picture industry, it is stated :
"It combines in one entity a marvelous art, an intellectual medium
which has outstripped prophecy ; a mode of diversion served by the
creative faculty of the wizards of romance, and having the entire earth
for its varied settings, and a gigantic industry, the rapid development
and expansion of which marks one of the wonders of modern attainment.
The motion picture industry, wisely knit together, and with a sure
provision of gigantic achievement now actually in sight, has grown
to conscious strength only through cohesion of its fifty-odd divisions,
all aiming at the same end. It is big in financial power, big in its
political potentialities, big in its imperial business, but biggest in the
shaping of the thought and character of a nation. As eminent a voice
ns Woodrow Wilson, President of the United States, has thus de-
clared. * » •
"Are you concerned in the welfare of the motion picture? Have you
joined the vast, organized, industrial army? If not, you should be
awake to its protection, its aids, its counsels, directed by the most
capable minds in law, in organization and commerce and industry."
The average daily attendance at motion picture theaters in the State
March 31, 1917
THE MOVING PICTURE WORLD.
2077
of New York is about one million. About one-half of this attendance
consists of persons under the age of twenty-one years. The average
price of admission to such exhibitions is slightly less than 10 cents.
Such prices have steadily advanced, and are still advancing. This
advance in price charged by exhibitors has been made necessary by tho
constantly increasing cost to him of the positive films and the better
surroundings required in connection with the exhibition of these pictures.
The cost to the exhibitor of the pictures has increased much more rap-
idly and to a greater extent proportionately than he has been able to
increase his price of admission. The Committee is satisfied from its
investigation that as a rule the proprietor or owner of the small motion
picture theater, wherever located, is making an exceedingly small profit
from his business, and in many cases none whatever, and that it would
be an injustice to him to attempt to impose any substantial additional
burden. The cost of production of motion pictures in the last two or
three years, particularly the so-called special feature pictures has
increased enormously, due to the ridiculously high salaries of the so-
called "star" actors and actresses who are engaged in the production
of these pictures ; to the exceedingly large salaries of the direction of
production of such pictures ; of officers of the various producing corpo-
rations, and to the large amounts being paid in the way of royalties to
the writers of the plays.
At least one of these so-called •star" performers is shown to receive
an annual salary of nearly three-quarters of a million dollars, or ten
times that of the President of the United States. Some of the corpora-
tions engaged in this industry are paying salaries to their presidents,
officers and directors of production of from forty to fifty-two thousand
dollars annually. Many of the men connected with the industry are
receiving enormous sums annually in the way of royalties, commissions
and salaries, not only from the main company with which they are
associated, but with subsidiary companies in which tbey are interested,
or with which they have some connection.
Concerns engaged in the production and distribution of motion pictures
for several years made enormous profits. Taken as a whole, the condi-
tion of the industry at present, however, is not as spectacularly pros-
perous as it was a few years ago. This is due in part to wastefulness
in management, to reckless cut-throat competition, to the incapacity of
many of those who have sought quick profits, and also very largely to
the European War. The foreign trade of these companies, which, with
many of them, had become extensive, has been crippled, and to such an
extent that the war has materially affected their profits, several of the
companies having paid no dividends since 1915. The termination of the
European War and the establishment of sounder financial methods
should bring a return of prosperity.
While there are innumerable corporations engaged in the producing
and distributing branches of this industry, and while the par value of
their capitalization runs into the millions, almost none of them own
any real estate in the State of New York. While their busniess is
largely directed from their offices in the City of New York, practically
none of them has any tangible assets within the state except office
furniture and the positive prints which have been, or are being, used
in the State of New York.
While this business has been exceptionally profitable in the past, and
while enormous salaries, royalties and commissions are now being paid
several of these concerns, and while, in addition to such salaries, royal-
ties and commissions, substantial dividends are still being paid by
some of the companies, the fact is that but very small amounts have
been, or are being, paid by these companies to the State of New York
in the way of taxes.
In dealing with the cost of any given picture, it is figured by the
trade on this basis of negative cost. This negative cost appears to vary
from about $1.50 per foot up to as high as $100 per negative foot, if
some of the advertising put out by these various companies is to be
believed. The cost of making a positive print from such negative,
including the cost of the raw film and of printing, is about 4 cents per
foot. The cost of the negatives of the pictures exhibited in the State
of New York will average $1.50 to $2 per foot. The total footage of
positive prints of pictures released each week for exhibition in the
State of New York in January, 1917, was 742,000, or at the annual
rate of 38,584,000 feet. The estimated weekly average for January,
1917, of the total output for North America was 5,506,000 feet, or at
the rate of 286,312,000 feet per year.
While the average price of admission to motion picture theaters is
slightly less than 10 cents, the price of admission charged at the
exhibitions of the special feature pictures, as, for instance, in the case
of "The Birth of a Nation" and other similar productions, varies from
25 cents to $2.
The cost per foot of the aegative of pictures in which the present
day high-paid "stars" are actors is enormously large. It is a fair
deduction from the testimony that, notwithstanding this fact, the pro-
duction and distribution of those pictures is profitable.
As already pointed out, the proper care and operation of the mech-
anism used in connection with the projection of motion pictures is
important to the owner of the film. It is also important to the persons
who witness such exhibitions. It is a well known fact that there is
more or less strain on the eyes of those who witness these exhibitions.
The extent of this strain depends, to a considerable degree, upon the
condition of the mechanism used in the projection of such pictures ; In
the manner in which such mechanism is operated, and in the condition of
the film. These matters are largely under the control of the proprietors
of the theaters and the machine operators. Persons familiar with this
phase of the subject maintain, and, it would seem, with reason, that
for general welfare there ought to be some means provided for proper
supervision over the condition and operation of this mechanism.
In the City of New York this need has been recognized and met, to
some extent, by statutory enactment providing for the examination and
licensing of operators of these machines. So far as known, such require-
ment does not exist in other parts of the state. It is urged that, even
in the City of New York, the examination is not sufficiently strict and
thorough. This is not under the control of the Department of Licenses.
In the handling of the film in these theaters, as well as in the opera-
tion of a projecting machine, there is a considerable fire hazard, and
skill and care in that regard are at all times necessary. It has come
to the notice of the Committee that some motion picture theaters, par-
ticularly in localities outside the larger cities, are neither properly con-
structed nor safeguarded against these dangers necessarily incident to
the conduct of the business. Manifestly, because of such conditions,
the safety of persons attending these exhibitions is endangered.
These various matters having been brought to the attention of the
Committee, it felt that it would not be discharging its obligation to
the State if it did not endeavor to ascertain if there is not some way
in which the abuses and evils which have crept into, and become a part
of the conduct of this business, some >of which have been referred to
and outlined in this report, can be corrected or minimized.
Not only has the City of New York recognized the necessity for pub-
lic supervision of the conduct of this class of theaters and the operation
of tho machinery in projecting motion pictures, but also the necessity
for dealing with and regulating the class or kind of pictures which
may be exhibited in such theaters.
The charter of that city creates a Department of Licenses, and vests
in it jurisdiction over the licenses of motion picture theaters.
Section 5 of Article 1 of Chapter 14 of the Code of Ordinances of the
City of New York authorizes the Commissioner of Licenses "to hear
and determine complaints against licensees, and to suspend or revoke
any license or permit issued by him under any provision" of the
ordinance.
Section 31 of Article 2 of Chapter 3 of the Code of Ordinances of the
City of New York provides : "The Commissioner of Licenses shall regu-
late and control all motion picture theaters and open-air motion picture
theaters. Tho commissioner shall appoint such Inspectors as may be
necessary to carry out the provisions of this article."
Section 41 of the same Chapter provides : "The inspectors of the
Department of Licenses shall investigate the character of exhibitions in
motion picture theaters, and open air motion picture theaters, and shall
report to the commissioner any offence against morality, decency or
public welfare committed in said exhibitions."
Acting under the authority thus granted by Charter and Ordinance,
the Commissioner of Licenses in the City of New York has assumed to,
and doee, exercise jurisdiction over the class and character of motion
pictures which may be exhibited in that city. To such extent has this
power been exercised by the Commissioner that he has acted without
prior complaint being made to him concerning the character of any
given picture, where, in advance of its public exhibition, he has acquired
knowledge of its vicious character. In such cases he notifies each
theater proprietor in that city that if he exhibits such picture his
license will be canceled. In most instances the warning so conveyed
has been complied with. In isolated cases, however, application to the
court has been made to enjoin the Commissioner from the exercise of
such power. In nearly every one of those cases the action of the
Commissioner has been upheld. As a result of the existence of these
regulations and their operation In the City of New York, pictures have
been excluded from exhibition in that city, because of their impropriety
and indecency, although exhibited in other parts of the state where no
such statuory provision exists.
This law in the City of New York, and the work thereunder of the
Commissioner has met with the commendation and approval of the
public and of the representative, reputable men engaged in the produc-
tion, distribution and exhibition of motion pictures.
As to the manner in which Commissioner of Licenses, George H. Bell,
has conducted the New York City bureau, one representative of the In-
dustry said : "It is very wholesome ; that is, it is a benefit to the
public, and, second, it is a benefit to the motion picture industry. As
you have probably gone into this thing, and very likely know more
about it than I do — but I think you will find that the exhibitors in
this town, strangely enough, have grow very fond of the power that is
ruling them. I have talked to them, and they feel — they are almost
unanimous in feeling — that the way the thing is being handled — the
situation is being handled in New York— is very good for everybody, and
I hear nothing but praise for Commissioner Bell. In fact, they, all of
them — I won't say all — you will find a fellow once in a while who
wants to run something that is out of the way, but take it by and large,
the decent fellows that are running the family houses, they feel the
situation is in very good shape and good hands."
The same witness further testified :
"The majority of the motion picture industry would be willing to
come before this committee and earnestly recommend and offer to co-
operate with this committee — let me put it that way — to the end that
a department or commission in this state might be created, or com-
mission in this state might be created to license the various branches
of this industry. Now, of course, no one likes to pay licenes fees, and
no one likes to pay taxes. I guess human nature runs pretty much
the same along that line, but there are several things that a department
or a commission of that sort might properly do — you have just touched
on the very important matter of regulation ; that is, regulation by the
police power of the pictures. Now, that is very important, and there
isn't any doubt in the world that 99 per cent, of the motion picture
people would go out and fight for that as opposed to censorship. They
are afraid of censorship, and justly afraid of it."
This view, so expressed, was concurred generally In by at least three
other men prominent in the production and distribution of motion pic-
tures, who appeared and testified before the Committee, including the
president of the National Association of the Motion Picture Industry,
Inc., and the chairman of the Executive Committee of that association.
From the foregoing facts the Committee has drawn the following
conclusions :
First — That, while in the past enormous profits have been made by
concerns engaged in the production and distribution of motion pictures,
and while such concerns have not been paying their just share and
proportion of the burdens of government, and while some are doing
well now, yet the conditions due to the present European War, and
the transformation which is now going on in the business, make it
inadvisable at the present time to single out that particular industry as
a subject for special taxtation. The Committee, however, is of the
opinion that, upon the return of normal conditions, that industry, as
well as the whole amusement field, may well be brought within such
a scheme of taxation in this state.
The Committee has heard testimony upon the desirability of imme-
diately subjecting the more expensive amusement field to taxation. This
testimony was volunteered by amusement men, one of them a great
theatrical manager. Upon the desirability of immediately including the
more expensive theatrical and operatic entertainments within the field
of taxation, this committee, by reason of the limits imposed upon it by
the resolution which created it, refrains from expressing an opinion.
Second — The Committee believes that the public welfare demands the
immediate creation in this state of a department or bureau which shall
take and have charge of the licensing of the various persons, firms,
corporations and associations engaged in this state in the production,
distribution, or exhibition of motion pictures, and the operation of the
machines used in such exhibitions, and to regulate, as is done in the
City of New York, the character of pictures so to be exhibited ; and
that a suitable license tax or fee be imposed, to be fixed at a flat or
graduated rate, and calculated in whole or in part upon the extent of
business done or the quantity and amount of film handled.
.Third — The Committee also recommends legislation making the theft
or intentional mutilation or destruction of, or reckless or careless
injury to, any motion picture film, apparatus or device, cause for the
cancellation of the license of the person guilty of such act.
In addition to the foregoing matters, the Committee calls the atten-
tion of the Legislature and the people of the state to certain conditions
2078
THE MOVING PICTURE WORLD.
March 31, 1917
which have been disclosed during the course of the investigation. In-
formation was brought to the Committee that what was apparently a
firm was putting out a stock jobbing proposition with advert! ing of a
fraudulent Character, with relation to moving picture machines and
the profits in the business. Testimony developed that this stock job-
bing was being done by a corporation of precisely the same name,
Incorporated under the laws of the State of New York, with a capital
stock of $1,000, and which occupied the same rooms as the firm of the
same name, and used the same stationery, there being at no point
anything to indicate that this petty corporation had anything to do or
was in any connected with the scheme, while it was being handled so
as to make it, as a matter of law, if possible, a corporate enterprise
solely.
It further appears that a number of the corporations formed in con-
nection with the motion picture industry are stock jobbing enterprises,
formed to unload stocks of little or no value upon the public, a num-
ber of these corporations being formed under the laws of other states.
Any committee of the Legislature hereafter appointed to investigate
as to general corporate abuses might well look into these stock job-
bing enterprises.
The Committee expresses to the many persons connected with the in-
dustry its appreciation of the attitude which they have assumed toward,
and the assistance which they have rendered to, the committee in the
discharge of its duties. Many of these men have gone to large expense
and considerable trouble in rendering such assistance.
The Universal Film Manufacturing Company furnished most elaborate
statistics, and in a wealth of detail, which has been of incalculable
assistance to the Committee.
We also desire to specifically mention in this connection Warton, Inc. ;
Thanhouser Film Corporation ; Famous Players-Lasky Corporation ; Vita-
graph Company of America, and the Triangle Film Corporation and its
subordinate companies.
The Committee also desires to mention the assistance rendered by
Mr. Joseph W. Engel and Mr. Charles K. Stern.
The Committee regrets to state that this has not been the attitude of
all those connected with the industry.
The Committee will later submit a bill embodying the foregoing recom-
mendations.
Dated March 14, 1917.
National Association Directors Meet
Routine Business Transacted at Quarterly Meet-
ing— Several New Committees Appointed —
Reports Submitted.
THE QUARTERLY meeting of the Board of Directors
of the National Association of the Motion Picture In-
dustry was held Thursday, March 15, at the head-
quarters, Times Building, New York, with President William
A. Brady presiding. The following directors were present:
William A. Brady, World Film Corp.; Carl Laemmle, Uni-
versal Film Mfg. Co., represented by George Kann; William
L. Sherrill, Frohman Amusement Corp.; Louis Blumenthal,
Auditorium theater, Jersey City, N. J.; Maurice A. Choynski,
Newberry theater, Chicago, 111.; Frederick J. Herrington,
Pittsburgh, Pa.; Louis L. Levine, Regent theater, Brooklyn,
N. Y.; Frank J. Rembusch, Shelbyville, Ind.; Samuel H.
Trigger, Tremont theater, New York; A. P. Tugwell, Los
Angeles, Cal.; Walter J. Moore, H. C. Miner Litho. Co.;
Walter W. Irwin, V-L-S-E; Fred J. Beecroft, Dramatic
Mirror; Paul Gulick, Universal Film Mfg. Co.; F. C. Gunning,
"Wid's"; Arthur James, Metro Pictures Corp.; Arthur S.
Friend, representing Famous Players-Lasky Corp., and
Frederick H. Elliott, Executive Secretary.
A large volume of routine business was transacted, much
of which had accumulated since the last meeting of the board
in November. Reports were presented from the officers
showing the activities of the various committees during the
period intervening since the last meeting, including the re-
port of the Executive Committee, also the committees on
Transportation, Fire Prevention Regulations and Insurance;
Children's Pictures and All Star Review. President Brady
referred to the action which had been taken by the National
Association on the questions of censorship, Sunday closing
and taxation, and stated that in his opinion the most im-
portant occurrence during the past three months had been
the victory of the Indiana exhibitors in securing the passage
of the Sunday law in that state. He emphasized the im-
portance of the industry being represented at the hearing
on the Sunday bills before the codes committee at Albany
on March 21 in the belief that a favorable report, coupled
with the victory in Indiana, would prove of inestimable
value to the industry in many other states.
The report of Executive Secretary Frederick H. Elliott
showed that the membership of the Association comprised
the following: Producers, twenty-seven; Distributors, ten;
Supply and Equipment, fifteen; Publications, four; Indi-
viduals, eighty-seven. Various plans were discussed for in-
creasing the membership, and the following committee was
appointed to co-operate with the officers in securin.g new
applications: President Brady, ex-officio; William L. Sherrill,
Arthur James, Arthur S. Friend and J. E. Brulatour.
The following divisions in the supply and equipment class
No. 3 were reported as organized: manufacturers of carbons,
manufacturers of slides and lithograph and poster manufac-
turers. The organization of other divisions, comprising manu-
facturers of musical instruments, projecting machines and
screens was reported as under way.
A conference committee of five is to be appointed by
President Brady for the purpose of co-operating with other
national organizations representing great business interests.
The establishing of a bureau for handling and investigating
stolen films was approved, reference being made to the co-
operation between the association and the Fox Film Cor-
poration, resulting in the conviction and indictment of a
leader of a band which had been successfully operating in
New York and other localities.
The resignation of Peter E. Jeup as a director was re-
ceived and accepted with regret, and Louis H. Frank, of
Chicago, was elected to fill the vacancy. It was voted to
bold the annual meeting in Chicago on July 18th, 1917.
The All Star Film Committee reported the two first reels,
"How the Great Stars Make Love" and "Great Fights of
the Great Stars," had been assembled, and that good progress
is being made in securing the scenes for the other three
reel, with the Funny Stars, Daredevil Stunts and Great
Moments in Great Plays. Consideration was given to the
best plan for marketing and distributing the All Star Re-
view, and it was decided to incorporate the committee in
charge of this enterprise, which would have exclusive right
to exhibit and distribute the picture, the committee to hold
the stock in trust for the benefit of the association. The
opinion prevailed that the best financial results for the as-
sociation would be secured through releasing the review on
the state rights basis, the policy, however, being left for the
determination of the committee, consisting of William A.
Brady, P. A. Powers, Arthur James, Samuel H. Trigger and
Louis L. Levine.
A communication was presented from R. H. Cochrane,
vice-president of the Universal Film Mfg. Co., suggesting a
plan for assisting the National Association by securing the
financial co-operation of the various national advertisers.
The suggestion met with immediate approval, and President
Brady was authorized to appoint a committee to work out
the proposition and report back to the Executive Committee
for instructions. The committee appointed consists of Mr.
Cochrane, chairman; Arthur James, Fred J. Beecroft,
Harry Reichenbach and "Wid" Gunning, the chairman hav-
ing power to increase the committee if he so desires. Charles
C. Pettijohn, attorney for the Exhibitors' Protective Associa-
tion of Indiana, was invited to address the board at the re-
quest of Frank J. Rembusch, a director and President of the
Indiana organization. A similar courtesy was extended to
Dr. Charles J. Hespe. president of the Exhibitors' League
of New Jersey, at the request of Directer Louis L. Blumen-
thal, who reported in regard to the legislature situation in
New Jersey.
BRILANT NOW SCENARIO EDITOR.
Arthur M. Brilant, general editorial and publicity repre-
sentative of Consolidated Film Co. since its formation, has
resigned to become chief of the scenario department of the
Erbograph studios at 203-211 West 146th street. The Erbo-
graph company is producing five-reel photoplays for the Art
Dramas program. Mr. Brilant announces that his company
is in the market for first class scenarios. Only stories of
unusual merit and novelty of theme are desired.
HARRY F. CRANE IN METRO PICTURE.
Harry F. Crane, familiarly known as "Doc," has been
engaged to play Daniel Kersten in "The Secret Spring," the
picture version of Clarence B. Kelland's novel, "The Hidden
Spring," starring Harold Lockwood and May Allison. This
five-part feature production will be directed by E. Mason
Hopper for the Yorke Film Corporation and released on the
Metro program.
March 31, 1917
THE MOVING PICTURE WORLD
1079
Richardson Received With Enthusiasm
Spirits Raised With the Appearance of Good
Weather and Consequent Increase in Attend-
ance at Meetings— Has Both Criticism
and Praise for Projection Rooms
Charlotte, S. C.
SOMEWHERE between Winston-Salem and Charlotte
we lost the rain, and old Sol came forth in all his glory
to shine upon a wet, soggy, sodden, half-drowned coun-
try. I was not expected at Charlotte until 9 p. m., but took
the 6 a. m. instead of the 5 p. m. train out of Winston-
Salem. Arriving at 9 a. m., and, not being expected, secured
to myself one perfectly good day of rest.
R. D. Craver, owner of the Craver Film Supply Company
and a chain of theaters in North Carolina and Virginia, and
L. G. Scofield, manager of the Piedmont theater, had made
the arrangements for the lecture. At 11 p. m. a surprisingly
large number of operators, managers and exchange men
gathered in the Piedmont theater, where a bountiful lunch
was served on the stage. What the boys did to that lunch
would be a shame to tell.
There were many operators and managers from Gastonia,
Concord, Kings Mountain and other surrounding towns;
also three operators who had journeyed from Asheville, N.
C, an eight hour ride (almost 175 miles) by rail, on purpose
to attend the lecture. Of these A. H. Cobb came of his own
initiative and two, whose names I do not at the moment
recall, were sent by their employers, one from the Strand
and one from the Star, Asheville N. C. I desire to compli-
ment Brother Cobb, as well as the Strand and Star theaters.
It shows very much more than ordinary enterprise for the
operator to make a round trip of nearly 350 miles to hear a
lecture on projection, and to have theater managers send
their men that distance is as extraordinary as it is encourag-
ing. Contrast this with the "I-should-worry" policy of thea-
ter managers who are so utterly indifferent that they fail to
attend when the lecture is given in their own town. Oh
yes, there are a few of that brand of "enterprising" (?)
managers, and even an occasional operator (?) as well.
They are, however, a very decided minority. For the" most
part operators turn out practically 100 per cent, strong, and
the managers are at least very well represented; also be it
noted that not one manager or operator has, up to date,
expressed anything but unqualified approval of the lecture.
The lecture closed at 1:15, and as I was obliged to take
a train for Wilmington at the unseemly hour of 5.05 A. M.,
no time was lost in wrinkling up the sheets of one of the
Hotel- Selwyn's beds.
Wilmington, N. C.
Leaving Charlotte R. V. Anderson, Pathe Exchange man
for Charlotte, came along with me, and at Lumberton we
picked up A. B. Cheatham of the Universal Exchange, Char-
lotte, and C. J. Kilian, owner of the Lyric theater of Lum-
berton, also W. S. Wishart, owner of the Pastime theater,
Lumberton, and James Williamson, his operator, came to
the tram to shake hands. Friend- Wishart has been quite
ill, and was unable to attend the lecture in Wilmington, as
he had intended. On the train friend Anderson showed me
an interesting example of as foolish a proposed piece of
legislation as it has been my fortune to observe. A Mr.
Withrow, member North Carolina Legislature, actually had
the nerve to introduce the following, which, however, we
are glad to say was promptly killed in committee due to
the efforts of the North Carolina Exhibitors' League:
"THE GENERAL ASSEMBLY Oh' NORTH
CAROLINA DO ENACT: Section 1. That any
person, firm or corporation engaged in the business
of exhibiting moving pictures who shall, within the
State of North Carolina, exhibit a picture in which
there is a scene showing any person or persons in-
dulging in the drinking of spirituous, vinous or malt
liquors, or intoxicating bitters shall be guilty of a
misdemeanor, and for each offense shall be punished
by a fine of not more than $5.00, or imprisonment
not more than thirty days."
In this connection I might add that the North Carolina
State Exhibitors' League has succeeded in having enacted
legislation which will operate to materially reduce the taxa-
tion of North Carolina moving picture theaters, which has
heretofore been excessive and burdensome. The bill, which
passed, prohibits the county from taxing theaters, although
it allows the state and city tax to stand as formerly. This,
Percy Wells told me, will, in Wilmington, effect a reduction
of about $150 per year per theater, which means to the
Howard-Wells Amusement Co., of which friend Wells is
President, a saving of $600 annually. Verily the North
Carolina Exhibitors League is a paying proposition, though
as a matter of fact those exhibitors who were not enter-
prising enough to join the league and do their part in secur-
ing this highly valuable piece of legislation, will share
equally in its benefits with those who did. One would sup-
pose they would not be particularly proud of the fact that
they have not actively supported an organization which has
already done much for them.
At Wilmington the smiling countenance of friend Wells
vied with North Carolina's brilliant sunshine in illuminating
the depot entrance. The Howard-Wells Amusement Com-
pany owns the Royal, Grand, Bijou, Victoria and Academy
of Music, all in Wilmington; the three first named running
pictures, and the Victoria and Academy vaudeville and
legitimate. Mr. Wells was originally a vaudeville man. He
started in the picture business in a tent on the site of what
is now the Bijou theater on Front" street, Wilmington. The
five before mentioned houses speak for the success he ha'
made out of the amusement business in that city. As a mat-
ter of fact Messrs. Howard & Wells literally are the whoi©
thing, so far as theatrical enterprises go in that city, but,
be it said to their credit, they do not take advantage of this
by giving the people the least possible return for their
money. Rather, if all reports be true, the policy of the
Gathering of Managers and Operators at Charlotte, N. C, to Hear the Lecture.
2080
THE MOVING PICTURE WORLD
March 31, 1917
company is to keep out competition by putting on shows
which place them beyond fear of that particular article.
'At the Royal both vaudeville and moving pictures are
run. The operating room is in charge of T. A. Byrd, who,
'tis said, is a bird of an operator. The equipment consists
of two Power 6-A machines taking current through
economizers. With all due respect to Friend Wells, I would
humbly suggest that he heave those economizers out of the
window, and install a motor generator set. I am quite sure
it will pay the Howard & Wells people, in the long run, to
do this. The projection of pictures with A. C. is an out-of-
date proposition. The operating room is of ample dimen-
sions, with observation ports of goodly width, though lo-
cated a little too high. The walls are black; the ventilation
is ample, and everything is as it should be, except those
notations I have made, and the further fact that there are
three large windows in the room, which lets in altogether
too much light. Taint those windows black, Brother Wells,
and nail them shut. It will not be quite so pleasant for the
operator, but the operator is not there on a pink lemonade
picnic, but to engage in the rather serious business of pro-
jecting photoplays, which cost thousands of dollars, in the
best possible manner. In order to do that he must have a
room which is as nearly completely dark as it can be made.
The Bijou is managed by Harry Cooley, who is himself a
practical operator. Lee Watters now presides over the pro-
jection machines, and I am told that his work is very good
indeed. If what I saw today is a fair sample he is entitled
to throw out his chest and swell up all he wants to, because
the screen results during the time I was in the theater was
certainly very good indeed. He is running two Power 6-B
machines, using 38 amperes of current through a Hallberg
motor generator set, with a fifty-five volt arc. The ports of
the Bijou operating room are good, the room is dark and
has ample ventilation. The room is rather small, but has
sufficient size to allow the operator to move around his
machines freely.
At the Grand Earl Langenberg is manager and C. H.
Smith is operator. Friend Langenberg also is a moving
picture machine operator. The equipment consists of two
Power 6-A machines and a Western Electric motor gen-
erator set. The observation ports are all good size and
properly located, but the room itself is considerably smaller
than it should be.
The walls of all of the Howard-Wells Amusement Com-
pany operating rooms are painted black; also in each in-
stance the top of the lamp house is piped up to the ven-
tilation flue, which not only carries away much heat, and
keeps down the temperature on the interior of the lamp
house and is exceedingly beneficial to the health of the
operator in that it removes all the carbon gas.
One peculiarity of the Howard & Wells theaters is that
the seats are 36 inches from chair back to chair back, some-
thing I have never seen up to this time. This, while rather
prodigal of space, makes for comfort on the part of the
audience. The theaters are all neat and quite creditable to a
city of the size of Wilmington.
It is a pleasure to be able to say good things about the
Howard & Wells Company, because both Mr. Howard and
Mr. Wells are live wires, and capable theatrical men. Oper-
ators' wages in North Carolina are low, and in some in-
stances absurdly low, but Messrs. Howard and Wells pay
their men $18 per week, which is more than double the
wages paid in many North Carolina towns, and I believe
considerably higher than is paid in any other North Carolina
city, except in isolated cases of single theatre. Eighteen
dollars in Wilmington would easily be equal to $25 in
New York City. Therefore, we cannot say that under all
the circumstances the Wilmington men are underpaid.
Their hours of labor are, however, decidedly too long. And
now let me point this moral: It is up to the Wilmington
operators to demonstrate to the Howard-Wells Company
the fact that they appreciate such treatment by studying the
technical and practical end of their profession and putting
the best possible result on the Howard & Wells screens.
Florence, S. C.
We had received an urgent request from J. M. O'Dowd,
owner and manager O'Dowd's theater, Florence, S. C, to
stop and inspect his theater, and had written saying it would
be impossible. J. Claude Reville, his operator, together
with his apprentice, and a theater manager of Florence
whose name I cannot at the moment recall, attended the
lecture in Wilmington and Brother Reville informed me
that I was due to inspect his operating room. "Can't be
did!" said I. "Can't be " and then stopped, for Reville
declaimed thusly: "The train stops in Florence twenty
minutes for breakfast. I've arranged to have a breakfast
sent on the train for you; my apprentice will transfer -your
baggage; Mr. O'Dowd will be on the job with a brand new
Paige car." So what was a poor editor to do? The O'Dowd
theater, Florence, S. C, has what is in many ways the best
equipped operating room I have ever examined. My in-
spection was of necessity hasty. Would have liked to have
had an hour in that room, but in the scant few minutes
at my disposal the following was noted:
In the first place, the fire shutter system was installed as
it ought to be installed. The fuse link was not stuck away
up against the ceiling, but the cord was brought down, and
the fuse link was right over the machine aperture, where
it would be melted instantly should a fire occur. On the
end of the take-up spindle, Friend Reville had installed an
old flywheel, which acts as a balance and relieves the fric-
tion on the bearing caused by the upward pull of the belt.
On the back of the lamp house was a sheet metal guard
covering the lamp controls, forming a sort of a back-
porch, intended to prevent draughts from the fan blowing
into the lamphouse and there setting up tendency to con-
denser breakage. The operating room is lighted by an
indirect light fixture placed right up close to the ceiling. The
ceiling itself being quite light in color, the effect of this
lighting system, which is turned off while the picture is
being projected, is distinctly good. The re-winder is run by
a motor, and is geared down to low speed, as it ought to be;
also there is an automatic control which stops the motor
when the film is re-wound, and a tension which can be in-
stantly adjusted to give the re-winder any desired tension.
Under the lamp house of the Power 6-A machines is an
upright metal post, which helps to steady the apparatus.
Friend Reville has himself constructed a condenser mount
which acts something the same as does the Elbert &
Preddy mount. The tools are in a neat rack.. By a clever
system of wiring Brother Reville has it arranged so that
the instant a ground appears a lamp is lighted, showing
which side the ground is on, and approximately where it is
located. All conduit is built into the operating room walls,
so that the walls are entirely clear, and all wiring thoroughly
concealed. There is a Hallberg 20th Century motor gener-
ator set, and, for emergency, an AC to AC compensarc.
All these things I noted hastily during my brief visit.
There are other interesting things in connection with Brother
Reville's plant, which I am sorry I did not have time to
examine — one being a framing lamp placed inside the mech-
anism, and another the multiple clutch, of which he is the
inventor. This device is described and illustrated on page
278 of the Handbook. It works like a charm and enables
the operator to handle both machines perfectly on the
change-over.
The theater itself is of goodly size, has a $4,500 Sea-
bury piano, and a home-made metallic surface screen, which
I am told gives very good results. The dowsers in the pro-
jection machines are connected for dissolving one picture
into the next.
Charleston, South Carolina.
At Charleston Albert Sottile, president of the Pa'stime
Amusement Co., and his manager, Fred Martin, extended
the glad hand of welcome at the depot, and gasolined me
over to the Hotel Charleston.
Charleston is a quaint, old-fashioned, thoroughly charm-
ing city, which holds much of historic interest. The Hotel
Charleston is one of the old time "befo'-de-wah" institu-
tions, which has been well preserved, and is now pretty
thoroughly modernized. As a temporary home for the
weary traveler, it possesses charm beyond anything I have,
up to date, viewed.
After lunch Mr. Martin and I visited the Princess Thea-
ter. This house is equipped with two Simplex machines
and has an operating room which is reached by making a
tour over the roof of the building. It is hung from the
ceiling of the theater and hard to get at, but once inside it
is an excellent room, 18 ft. wide by 9 ft. deep, with a 12-
foot ceiling. P. E. Ruff and Stewart Easterby are in charge.
The observation ports are very badly located, but Friend
Martin agreed to change that. There is ample ventilation.
Fifty-five amperes of current are used, coming from a
Hallberg 20th Century motor generator set. The front wall
of the operating room is light in color, and the rear wall
black, which is reversing the usual order. Friends Easterby
and Ruff have quite some picture gallery, the walls being
pretty well papered with cut-out pictures of various good-
looking members of the "Votes for Women" tribe.
At the Majestic, C. L. Sherrill, operator, I found an
operating room which is quite cramped as to space. The
walls were black and the ventilation is good, but, as I said,
March 31, 1917
THE MOVING PICTURE WORLD
2081
the room is too small and the ports badly located, though
under the conditions I do not see how they could be made
much better. The equipment consists of two Powers 6-A
machines and a mercury arc rectifier. I asked Brother Sher-
rill whether the rectifier was a General Electric or a West-
inghouse, and after a trip out somewhere to look he in-
formed me it was a General Electric.
After inspecting these two theaters, Friend Martin and
I took a bubble trip out to the Navy Yard, but Uncle Sam
suspected us of being germs, and we could not get in.
At 6 P. M. the editor was tendered a dinner by Albert
Sottile, president Pastime Amusement Company, at which
the following were present: Albert Sottile, president Pastime
Amusement Company; Fred Martin, manager Pastime
Amusement Company; J. R. Graham, theater manager
Pastime Amusement Company; A. W. Petit, Elco theater;
C. K. Howell, architect New Gorden theater; John Hardin,
manager Dixieland theater; J. J. Miller, Dixieland theater;
John K. Gorven, Jr., managing editor Charleston American,
and J. C. Sherrill, manager Academy of Music. It was a
meeting of good fellows and was thoroughly enjoyed.
But the surprise came when John Hardin put in an ap-
pearance. I looked and looked again. Yes, it was Hardin
all right, though a vastly changed man from the one we
knew at the Edison office in Chicago years ago, and later
at the Edison offices in East Orange. John has lost twenty
pounds at least. But he is now a fixture in Charleston, where
he is part owner and manger of a paying picture-vaudeville
house, the Dixieland. May good luck attend him, for John
Hardin was, is and always will be a prince of good fellows.
At 11:30 a banquet was spread in the main dining room of
the Hotel Charleston and around the board gathered every
operator and theater manager in Charleston. After a two-
hour lecture they all shook hands and said many kind things.
The president of the Operators' Union said the local was
thoroughly satisfied and both managers and operators voiced
belief that much good had been accomplished.
I certainly will have many pleasant memories of the
quaint old city. Several managers insisted that I remain
over another day, but it could not be done. I shall wish
for the time wlren I may again visit Charleston.
Emily Stevens for Four Metro Features
EMILY STEVENS, one of the greatest emotional stars
of the screen or stage, has just signed a new contract
under which she will be paid $75 000 for appearing in
four big picture plays which will be released by Metro Pic-
tures Corporation. This important announcement was made
by President Richard A.
Rowland of Metro. The
pictures will be made
under the supervision of
B. A. Rolfe, president of
Rolfe Photoplays, Inc.,
and Maxwell Karger,
general manager of the
Rolfe and Columbia
studios.
An unusual feature of
the important deal by
which Miss Stevens is
transferred from the
speaking stage to the
screen is that simultane-
ously with the release of
her first production, the
story of the play will ap-
pear in fiction form in a
big magazine, with illus-
trations taken from the
production. Such a co-
operative arrangement
between motion picture
producer and magazine
editor never before has
been carried out, and
the result will be
watched with keen in-
terest.
Emily Stevens.
The first production in which Miss Stevens is to appear
will be "Opportunity," by Edgar Franklyn. On the
release date of the play the story will be published in Mun-
sey's magazine. George D. Baker, one of the greatest of
motic
Richardson's Trip Appreciated
Managers and Operators Are Enthusiastic as to Benefits of
Lectures on Projection.
STATE BOARD OF HEALTH.
Bureau of Engineering and Education.
Raleigh, N. C, March 10, 1917.
Moving Picture World,
New York City.
Dear Sirs: — I am taking this opportunity of thanking your
organization for the courtesy of sending your F. H. Richard-
son to this city to lecture before the motion picture operators
and managers.
Mr. Richardson's lecture in this city was greatly appre-
ciated and I feel it should be conducive of very much good
along the lines which it was directed. We take this means
of thanking you and, through you Mr. Richardson, for his
courtesy in coming to lecture to us at this time. We trust
we may have the pleasure of having Mr. Richardson with
us again at some near future date.
Very respectfully yousr,
WARREN H. BOOKER,
Chief of Bureau.
SAVANNAH PICTURE PLAYS COMPANY.
Savannah, Ga., March 13, 1917.
Chalmers Publishing Co.,
New York City.
Gentlemen: — On behalf of Ernest Morrison, manager of
the Bijou Theater, Max L. Wolff, manager of the Odeon and
Colonial Theaters and myself (manager of the Arcadia and
Star Theaters), I desire to extend to you our thanks and
appreciation for the visit paid us on last Saturday by your
F. H. Richardson. ■
I might also add that the same sentiments are expressed
by the members of Local 320, I. A. T. S. E. and M. P. M. O.
We consider Mr Richardson's lecture on Practical Projec-
tion one that is certain to prove of great value to managers
and operators wherever they are fortunate enough to have
him deliver same. I assure you that the managers here
(none of whom profess to have any technical knowledge on
the matter of projection), felt very much benefitted by having
had the privilege of listening to this lecture; we know that
the operators have had many very valuable points given
them.
The efforts of your company and of Mr. Richardson de-
serve the heartiest commendation at the hands of the exhib-
itors in cities that Mr. Richardson will visit on his present
trip, and on behalf of those above named I cheerfully and
thankfully proffer ours.
Aside from the business or professional end we have found
Mr. Richardson a thorough gentleman in every sense of the
word and have been much pleased at his visit. We remain,
Yours very truly,
SAVANNAH PICTURE PLAYS CO.
By A. S. Guckenheimer, Pres.
Negotia-
tion picture directors, will direct Miss Stevens,
tions for the screening of "Opportunity" were made 1 y Mr.
Rolfe and Mr. Karger, with Robert H. Davis of the Frank
A. Munsey Company.
HOWARD-WELLS AMUSEMENT COMPANY.
Wilmington, N. C, March 14, 1917.
Managing Editor,
The Moving Picture World,
New York City.
Dear Sir: — I wish to take this belated opportunity of
acknowledging your kindness in allowing Mr. Richardson to
stop in Wilmington to deliver an address on "Projection"
and to assure you that the work that Mr. Richardson is doing
on his tour, to my mind, is the greatest work that has ever
been undertaken to better the motion picture industry.
Speaking strictly from a local and selfish standpoint, his
visit to Wilmington was worth hundreds of dollars to our
corporation. It is simply wonderful the amount of enthusi-
asm and pride that he can inject into the mind of the average
operator — and manager, too. My operators since his visit
have been working night and day trying to put into practice
Some of the ideas he gave them. I succeeded in getting to-
gether a very good audience from nearby towns and I am
sure that everyone was benefited very much.
I sincerely trust that, though indirect, you may be well
repaid for the work you are doing in our behalf through Mr.
Richardson's tour.
Very sincerely,
NORTH CAROLINA MOTION PICTURE
EXHIBITORS' LEAGUE.
Percy W. Wells, President.
2082
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THE MOVING PICTURE WORLD
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March 31, 1917
The Motion Picture Exhibitor
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WRITE US EARLY AND OFTEN
THE MOVING PICTURE WORLD carries the
most complete record of Exhibitors' News. This
department aims at being the fullest and fairest
chronicle of all the important doings in the ranks of
organized exhibitors. To keep the department as com-
plete and as useful as it is now we request the secre-
taries of all organizations to favor us with reports of
all the news. Coming events in the ranks of the or-
ganized exhibitors are best advertised in this depart-
ment of the Moving Picture World.
EXHIBITORS' LEAGUE ORGANIZER.
In answer to recent inquiries in regard to the Exhibitors'
League Organizations and for the information of exhibitors
in any of the States, readers will kindly note that Fred J.
Herrington is National Organizer for the Motion Picture
Exhibitors' League of America. All correspondence on the
subject may be addressed to him at 310 McCance Building,
Pittsburgh, Pa.
Manitoba Exhibitors' Meeting
Have to Contend With Many Vexatious Censorship Regula-
tions!— Exhibitors Urged to Join.
THE newly-formed Provincial Motion Picture Exhibitors'
Association, Manitoba, is now meeting at luncheon at
the St. Regis Hotel, Winnipeg, twice each month, for
discussion of the problems which affect the exhibitors of the
city and the province. It is expected that this organization
will develop into a force of real benefit to its members, and
plans are now being made to take an active part in pre-
venting the enactment of any legislation which would be
detrimental to the industry as a whole.
Manitoba is threatened with some particularly objection-
able legislation with regard to the film business, one pro-
posal providing for the reconsideration of any film already
passed by the censors, on petition of twenty-five citizens.
With the active opposition to moving picture theaters which
exist in some quarters, it would probably- not be difficult to
secure twenty-five objectors to almost any picture that might
be mentioned, so that the possibilities of such a measure are
unlimited. In this connection Rev. W. J. Hindley, a local
minister, pointed out that he could probably secure a hun-
dred signatures to a petition calling for the immediate execu-
tion of the mayor of the city, as many people were always
ready to sign a petition without even ascertaining its con-
tents.
Another proposal of the government calls for the censor-
ship of all moving picture advertising, and still another pro-
vides against the display of a poster depicting any scenes
which may have been deleted by the censors.
It is pointed out by Winnipeg managers that exhibitors
throughout the province would do well to join the new
organization, and share in the benefits for which it is working.
The dues for Manitoba theaters outside of Winnipeg are
50 cents per month, with the same dues for Winnipeg houses
seating less than 500. Larger theaters in the city pay $1.00
per month.
The following officers have been elected: President, F. R.
Hyde, manager of the Crescent theater; vice-president, W. C.
Kershaw, manager of the Wonderland theater; secretary,
W. P. Wilson of the Lyceum theater; treasurer, Manager
Jones of the Columbia. Mr. Hyde informs the World cor-
respondent that hereafter the greater part of the work of
the organization will be concentrated in the executive com-
mittee of four, and that with this policy in effect good results
are expected.
Managers Named for the Northwest Convention
Hamlin and Van Duzee Will Be in Charge — Resolutions on
Deposit Question.
THE coming convention was the main topic of discus-
sion at the last weekly meeting of members of the
Northwest branch of the National League in Minne-
apolis, March 6. Thomas J. Hamlin and C. E. Van Duzee,
who had charge of the convention and exposition last year,
were selected to arrange for the displays at this year's gath-
ering at the West Hotel. It was reported that a committee
was looking for new headquarters for the exhibitors' body
and that the school committee had made some ground in
fighting the displaying of films in public schools. The Min-
neapolis Central high school has abolished the practice and
others are expected to follow this lead soon.
The action of one of the members of the organization in
advertising St. Paul carnival films he had secured so as to
make people believe Winnipeg-St. Paul Dog Derby drivers
were appearing in person with his show instead of with the
Friedman-Sailer-Hays combination. It was voted that atten-
tion of out-of-town exhibitors be called to this discussion.
New members added to the body were Manager Carrisch,
Third Ward theater, North Minneapolis; Odell & Harris,
Royal theater, Hopkins, Minn., and Aspin Larson, New
Home theater, Minneapolis. Applications for membership
were received from several others. The Friedman Film
Corp. was given a vote of thanks for its assistance to the
organization.
D. G. Rodgers, chairman, advance deposit committee; of-
fered his drafted proposition regarding deposits and it was
ordered sent to all exchange managers of the Northwest.
The draft provides for the following: Exhibitors must pay
for all film booked ahead unless ten days' notice is given
exchange; exhibitors must not cancel a serial unless it "dies
down" to such an extent as to make cancellation impera-
tive; ten days' notice must be given exchanges in canceling;
exhibitors shall not have to pay for films barred by police,
censors or mayors; exhibitors, members of the Northwest
body in good standing at their respective banks, should be
given credit by exchanges and those not in good standing
be entitled to furnish a surety bond or cash; all money now
held by exchanges as deposits should be returned to ex-
hibitors.
MARYLAND BALL MOMENTUM INCREASES.
As the holding of the "Dance of the Motion Picture
Stars" draws nearer, the momentum of the Maryland League
is gradually increasing in a proportionate ratio. The action
on the part of the several committees seems to promise that
the affair will be the largest of its kind ever held in Balti-
more. Tickets are now on sale by all the exhibitors who
are members of the League and at the ticket offices of their
theaters. At this writing, it is planned to hold an informal
luncheon for the Maryland exhibitors on Sunday, March 18,
at the Hotel Emerson. Several features of the ball, it is
understood, would be taken up at this meeting and a few
film stars invited to attend.
As soon as the public has voiced its desires in regard to
the stars they wish present, negotiations will be put under
way to make arrangements for their appearance on the night
of April 28. It is quite probable that one of the guests will
be Alice Brady of the World Film, as special efforts will be
made to bring her to Baltimore.
The ball committee has now been enlarged by the names
of E. C. Sandell and William Tyler. L. A. DeHoff, as
chairman of the publicity, states that he has appointed as his
committee J. G. Nelson, A. F. Gillespie and John Wilbur
Jenkins. F. A. Hoernig will attend to satisfying the appe-
tites of those who attend the banquet which will be given
to the visiting stars after the dance, as he has charge of
the arrangements.
March 31, 1917
THE MOVING PICTURE WOULD
2083
Kansas Has New Censor Bill Massachusetts Censor Bill Opposed
Establishes Headquarters Near Base of Supplies and Provides
for a Refund.
GOVERNOR CAPPER, of Kansas, has signed the new
censorship bill, and it will go into effect immediately
upon its publication in the state paper. Plans are al-
ready complete for moving the office of the censors to Kan-
sas City, Kansas, where quarters have been provided, with-
out cost to the state, in the basement of the city hall.
The governor has not yet signified to anybody, so far as
known, the personnel of the board under the new bill. Most
of the guesses lie between Miss Carrie Simpson, who is
widely known to be a real judge of pictures and a critic of
no mean ability, and the Rev. Festus Foster, who is also
widely known as a judge of pictures but for entirely different
reasons. Maybe, though, the governor will pick an entirely
new board. It is said to be unlikely that Mrs. C. J. Evans,
the third member, a resident of Topeka, will be reappointed.
The chief feature of the new bill consists in the removal
of the headquarters of the board to Kansas City, Kan., where
it will be possible for exchanges to send their films for review
by street car in a few minutes. The cost of review remains
the same, two dollars a reel; but at the end of each month
the expenses of the board are to be figured, and refunds are
to be made proportionately to all exchanges, so that the
real cost may be reduced to $1.50 or $1.65 a reel.
The new bill also provides for the censoring of all posters
and advertising by the censors, without additional cost.
They are to have exactly the same authority over them as
over the films.
The salaries of the censors are to be readjusted. The new
bill provides for a chairman of the board, who shall receive
$2,000 a year, the other members receiving $1,800 a year.
The appointments to the board are to be made by the gov-
ernor, and the board shall be directly responsible to him —
its activities are entirely removed from the department of
public instruction. The governor this week will appoint a
chairman and two members of the board, one to serve one
year, one two, and one three; thereafter, each member is to
be appointed for three years.
There are two or three odd features of the bill, which may
cause confusion. For instance, the board of review, as it is
now to be called, will be the supreme court of films, the
previous board of appeals having been abolished; but any
aggrieved exchange man t>r exhibitor may appeal from the
censors to any district court of the state.
While the word of the censors goes, injunctions may lie
against its acts — but the board's orders shall prevail until
the final decision on any suit.
Perhaps the queerest section is that relating to the power
of the board to consider again any picture that has been
passed. The bill says that the board may order a re-exam-
ination of any film approved by it, upon giving 30 days'
written notice to the owner of the film; and the board may
then make such order as would be proper under the original
examination.
The board is also given power to grant a special permit,
without examination fee, for a film for purely educational,
charitable or religious purposes.
The board has the power to stop any exhibition of a pic-
ture or display of advertising matter that has not been "duly
approved" by the board.
There is no doubt that the new system will be vastly less
expensive to the Kansas City exchange men, and quite con-
venient. " There also probably will be a saving in the actual
fees, also. How some of the other features will work, and
especially what sort of a board the governor will appoint,
are still speculative matters.
There is considerable speculation as to whether Miss Carrie
Simpson will continue as a member of the board. Miss
Simpson has become widely recognized, in Kansas and the
surrounding states, for her keen judgment on the kind of
pictures Kansans want, and her suggestions and criticisms
have been valuable to exchange men and exhibitors. It is
known to a few who have watched her work, that she has
been the chief factor in making the censorship at all bear-
able. There are hopes that, if she does not continue on the
board, the parent-teachers' organizations, or some other
agencies, may find a place for her in educating the public,
and in securing cooperation of film men, in the direction of
better pictures, and in giving the. public a clearer understand-
ing of what the moving picture industry really stands for.
Arguments Against Its Passage Made by Many Interests —
the Petitioner for It.
AT THE hearing before the Committee on Mercantile
Affairs of the Massachusetts Legislature at Boston,
March 13th, several persons representing various in-
terests appeared against the proposed censorship board.
They were representatives of the city government, the Bos-
ton picture houses and real estate interests opposing the
legislation, while M. A. O'Brien, petitioner seeking the pro-
posed legislation, was the sole person appearing in favor.
The arguments made against it included the difficulty of mak-
ing a profit in many houses, the unnecessary expense in-
volved, the constant demand for political jobs, and the gen-
eral cleanness of the pictures. One of the chief arguments
against it was made by John M. Casey, license clerk for the
city of Boston, and a member of the advisory committee of
the National Board of Review. He opposed the bill by
direction of the mayor.
"We have what we feel is the proper supervision," he said.
"Since the Board of Censorship consisting of the mayor, the
police commissioner and the chief justice of the Municipal
Court was organized, it has been necessary to adjudge the
films only four or five times."
He pointed out the practice of the National Board in send-
ing their weekly reports to city and town officials who ask
for them. "These reports are in my office before the films
are ready to be shown in Boston. They indicate just what
the National Board has eliminated and these eliminations
must be made iu Boston." It was brought out that other
communities in the state are using this service.
He was asked, "If this state board plan went through,
standards of morals would vary over the state, would they
not?"
"That is true," Mr. Casey replied.
Another of the speakers, Mrs. Alice R. Carroll, said that
the selection of films for children is the real problem in
the industry, like that of the selection of books for a library,
and all political movements like the creation of a state board
of censorship retard it. Furthermore, no state board of
censorship has been successful.
At Leading Picture Theaters
Programs for the Week of March 18 at New York's Best
Motion Picture Houses.
"The Dummy" at the Strand.
AT THE Strand Theater Jack Pickford was seen in a
proto-dramatic adaptation of "The Dummy," during
the week of March 18. In this play the^ youthful star
portrays real boy-life, of which he is past master. Max Lin-
der, the French comedian, in his latest American-made farce-
comedy entitled "Max Wants a Divorce." The Prizma pic-
tures in natural colors, showing Saranac Lake and Palm
Beach; a new chaper of Ditmar's "Living Book of Nature,"
and the Strand Topical Review were also on the program.
The soloists were Lydia Lindgren, Knud Dalgaard, Grace
Hoffman, Arthur Depew and Ralph Brigham.
"Babette" at the Rialto.
"Babette," a romance of provincial France and Bohemian
Paris, was the dramatic feature of the program at the Rialto.
F. Berkley Smith, who wrote the story, knows his Paris as
O. Henry knew Manhattan, and has provided an unusually
happy stellar role for Peggy Hyland, the little English
actress. Marc MacDermott is featured with Miss Hyland.
The picture is a Vitagraph Blue Ribbon Feature.
Rex Beach and his fellow explorers were shown in the
tropic wilds of Nicaragua and Costa Rica. This is the third
installment of the pictures taken by the Salisbury expedition
and includes as its most impressive feature the only motion
picture ever secured of a total solar eclipse.
"THE ETERNAL SIN" AT THE BROADWAY.
The Herbert Brenon production of Victor Hugo's drama,
"Lucretia Borgia," under the title of "The Eternal Sin,"
began an engagement at the Broadway Theater the week of
March 18. Florence Reed is the featured player. The pic-
' ture will be reviewed in the next issue.
Two aopointments recently made in the Western branches
of the Mutual Film Corporation are those of Mr. Merrick as
manager of the Seattle, Washington, exchange, and A. S,
Kirkwood as manager of the Portland. Oregon, office.
EIGHTY-FIRST STREET BILL.
At the Eighty-first Street Theater a series of four new
pictures were shown Monday, Tuesday and Wednesday.
Bessie Love in "A Daughter of the Poor," and a Triangle
Komedy, "A Self-Made Hero," were the selections.
Thursday, Friday, Saturday and Sunday, John Emerson in
"The Flying Torpedo," and a Keystone comedy, "Villa of
the Movies," were on the bill.
2084
THE MOVING PICTURE WORLD
March 31, 1917
Bradenburgh Indicted for "Duping"
Mutual Film Corporation Instigates Action by Federal Grand
Jury — Pirated Chaplin's "The Floorwalker" is Allegation.
GEORGE W. KRADENBURGH, of Philadelphia, a former
alderman of that city and in his way nationally known
in the film business, is under federal indictment for
"duping" a Mutual-Chaplin comedy film. The indictment
was returned by the United States grand jury sitting at Phila-
delphia on March 8. The specific charge is violation of the
copyright law by the making of a "duplicate" print of the
Mutual-Chaplin comedy entitled "The Floorwalker," and
offering it for sale in England.
The indictment of Bradenburgh is the fruit of a ten month
campaign by the legal and secret service departments of the
Mutual Film Corporation, in cooperation with the federal
authorities and the forces of the office of United States Dis-
trict Attorney Sterrett in Philadelphia.
Linked with this prosecution are indictments and cases in
the state courts involving about tweny other individuals in
various parts of the United States. Other phases of the
prosecution extend to foreign parts, where representatives
of the Mutual are seeking action under the criminal laws.
It is expected that the case against Bradenburg will be
brought to trial at an early date. The charge involves Sec-
tion 28 of the copyright law which provides:
"Any person who wilfully and for profit shall in-
fringe any copyright secured by this act, or who shall
knowingly and wilfully aid or abet such infringement,
shall be deemed guilty of a misdemeanor, and upon
conviction thereof shall be punished by imprisonment
for net exceeding one year or by a fine of not less
than one hundred dollars nor more than one thou-
sand dollars, or both in the discretion of the court."
The government charges that Bradenburgh, in the months
of May and June in 1916 made a "dupe" copy of "The Floor-
walker" at his place of business on Vine street in Philadel-
phia and thereafter attempted to sell copies of the picture.
Bradenburgh was taken into custody in Philadelphia on
March 8 and arraigned before the United States Commis-
sioner and held to the grand jury prior to the indictment.
"The Floorwalker" was the first of the comedies made for
the Mutual by Charles Chaplin after he signed his now
famous $670,000 contract with John R. Freuler, president of
the Mutual Film Corporation. It is of interest to recall at
that time Mr. Freuler announced the appropriation of a large
sum for the protection of his copyrights on Chaplin comedies.
"This is a good start," observed Mr. Freuler, on receiving
a report from the Mutual's legal department, "but there will
be many another prosecution to come. The efforts of our
investigation department are beginning to pull in a flood
of evidence against the pirates who have so long preyed on
the film trade. Most of these pirates have escaped serious
prosecution and punishment because the film men have been
too busy. Now that the industry is beginning to get some-
thing of the form of definite organization and a code of
practice it is to be hoped that every reputable concern in the
business will protect its rights and property in the courts."
DORIS KENYON ENGAGED BY WHARTONS.
Doris Kenyon, whose latest release is the Pathe fea-
ture, "The Empress," has been engaged for the star part in
the first production to be made by Wharton, Inc., under their
new regime as independent producers. The Whartons have
but recently completed the International's photoplay serial
supreme, "Patria," and are now turning their attention to the
production of the highest class features it is possible to pro-
duce.
The first of these features in which Miss Kenyon will be
starred is entitled "The Great White Trail." It is a story of
life in Alaska. The scenario was written by Leo D. Whar-
ton, who is also director.
Miss Kenyon, who is one of the youngest and most pop-
ular stars in motion pictures, will be supported in "The
Great White Trail" by Thomas Holding, Paul Gordon, Hans
Roberts and a large cast. Miss Kenvon was the star in the
International feature. "The Ocean Waif."
EVA TANGUAY TO PRODUCE.
Paul Arlington, the scenario writer, formerly of Essanay,
has returned to New York, and is busily engaged preparing
scenarios for Miss Eva Tanguay, the vaudeville star, who is
going to promote her own company as soon as the present
season is over. Miss Tanguay will produce two-reel com-
edies of a refined order, and will rely on plot and ludicrous
situations in lieu of slapstick methods.
Hilda Nord
MISS HILDA NORD, who plays the role of Kitty
Trent, "a daughter of the people" in "The Web of
Life," the initial release of the Gold Medal Photo-
players, is a most attractive young Norwegian who has late-
ly come to this country to continue her career before
the camera.
"The Web of Life"
represents Miss Nord's
first appearance before
American audiences and
her careful and well
thought-out handling
of the role of the young
unsuspecting country
maid who knows noth-
ing of the ways of men
or the world, gives evi-
dence of much natural
talent possessed by
Miss Nord.
To impersonate a
character throughout
the course of a five-
reel picture, which calls
for a continuous dis-
play of childish inno-
cence and trustfulness,
requires much ability
or the audience soon
grows tired. In this
picture, however, Miss
Nord seems so sin-
cerely true to life that
your interest in her
trials is sustained to
the end and one won-
ders that there is a
man so mean as to
cause suffering to a girl
who so strongly be-
lieves in and trusts
him.
Since her appearance
in this picture Miss Nord has had numerous offers from pro-
ducers who have seen her work and within a short time Miss
Nord will be featured in a new picture, the scenario of which
has already been prepared.
Hilda Nord.
AUTHOR APPEARS IN PERSON.
Edward Sachs, manager of the Morningside theater at 2139
Eighth avenue, New York, originated a novel stunt that
packed his theater last week when he announced the personal
appearance of a photoplaywright as an added attraction.
Just before running the feature play, "The Royal Pauper,"
the author of the play, Henry Albert Phillips, appeared and
made a few remarks that gave the audience some idea of the
author's problems. When and how the story originated and
how it was produced proved to be interesting to the audi-
ence, judging from their profound attention and enthusiastic
applause. Mr. Phillips may be remembered for his one-act
plays that appeared in the Proctor and Keith houses and his
magazine stories. Current photoplays by the same author
are "The Royal Pauper," "A Dream or Two Ago," "Just a
Song at Twilight" and "A Builder of Castles."
TWO FAMOUS DIRECTORS JOIN THANHOUSER.
The Thanhouser Film Corporation announces that it has
secured the services of Emile Chautard and Van Dyke
Brooke in directorial capacity. Mr. Chautard was recently
with the World Film and has many successful productions
to his credit. He will direct Frederick Warde.
Mr. Brooke is one of the best directors of the old Vita-
graph Company and a pioneer in the business. Many Vita-
graph favorites owe their prominence to his guiding hand.
Mr. Brooke's first work with Thanhouser will be the direc-
tion of "An Amateur Orphan" with Gladys Leslie in the
leading part.
FITZMAURICE AND COMPANY AT SARANAC.
George Fitzmaurice of the Astra is at Saranac Lake in the
Adirondacks with Mollie King and a company of twelve
players. Mr. Fitzmaurice is engaged in the production of a
five-part Pathe Gold Rooster play called "Fifth Avenue."
March 31, 1917
THE MOVING PICTURE WORLD.
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Chicago News Letter
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By JAS. S. McQUADE
Chicago Censorship Preferable to Illinois State Censorship.
By James S. McQuade.
THE Chicago Herald, in the issue of March 11, stands
for local censorship in preference to state censorship
in the following editorial which appeared under the
heading "dur Own Censor":
Chicago has no violent objection to state censorship of its moving
pictures. But it decidedly prefers to do its own censoring, as it has
been done heretofore by Second Deputy Funkhouser and his staff.
If there is any reason for revolutionizing the system and giving its
direction to a state body, such reason has not been made plain. But
there are many plain reasons why this worrisome business, locally con-
ducted to the satisfaction of the people generally, should be let alone.
Chicago is firm for home rule. The recent state election was held
forth as a victory for that policy. Moving pictures are a matter these
days of intimate communal importance. There is no scandal, no out-
burst of criticism, nothing in the air at all to justify such a serious
step as removing from competent Chicago hands a function primarily
individual to the municipality.
There is much that needs changing and reforming. Why "pick on"
one institution which has made good, which has worked out tangled
problems and solved, them, and which is peacefully running along and
giving efficient service?
While looking forward eagerly to the time when the pro-
ducers and directors of moving pictures shall have become
their own censors and thus remove all reason for censorship
of any kind, it is far preferable under prevailing conditions
that Chicago censorship should continue rather than that
state censorship should take its place.
Why?
Chicago censors are uncontrolled by politics, and the
head of the board is guided by ordinance and by careful
judgment in his rulings. This does not mean that mistakes
have not been made; but it does mean that the desire to do
right and not a sense of might has been the governing
principle. The very fact that any man becomes a censor of
the morals of his fellows implies that he cannot avoid mis-
takes.
A state censor board, as exhibitors can testify who have
lived under such rule, is always arbitrary and at times em-
inently unfair.
In a recent letter written by the secretary of the Ohio
Northwestern League of Exhibitors to the secretary of Mo-
tion Picture Exhibitors' Corporation of the Northwest (warn-
ing him against proposed state censorship), both organiza-
tions being included in the Motion Picture Exhibitors'
League of America, the following paragraph appears:
"Forget the exchanges, but arouse your sleeping exhibitors.
The exchanges simply don't care, because they will pro rate
the increased expense on the exhibitors just as they have in
Ohio — and then some. And, in addition, your pictures will
be mutilated and chopped with never a protest from the
exchangemen; because if the exchangeman protests at a
chopping of his Monday releases, his following releases will
be murdered — killed dead. This has been, and is yet, the
bitter experience of Ohio exhibitors, whose little family pro-
grams of one, two and three reels are mutilated until they
become uninteresting, and patrons are disgusted."
At present, therefore, as matters stand, while holding all
forms of censorship of moving pictures unconstitutional, it
is best that Chicago censorship shall be retained, and that
the proposed state censorship bill for Illinois should be de-
feated.
"Kitty Kelly" Appointed to Conduct the Moving Picture
Department of the Chicago Examiner.
"Kitty Kelly," the pen name of the Chicago Tribune's first
photoplay editor, who, while on the staff of that paper,
centered wide attention on her column from the general read-
ing public and the trade, has been selected by the Chicago
Examiner to conduct the moving picture department of that
paper. Miss Kelly had been transferred from the film de-
partment of the Tribune to another important branch of that
daily, but evidently her heart and her talent were with the
"movies"; so, yielding to the call, she again assumes the
familiar sobriquet under the standard of the Examiner.'
"Kitty Kelly's" new position will afford a broader field and
greater opportunity than she had had heretofore as a writer
in the moving picture field. Plans have been already made
for a tour of the Eastern studios in the near future, when a
daily story will be wired to her paper. A trip to the Cali-
fornia studios will follow, and next a visit to the Gulf coast
plants.
"Kitty Kelly" is well known throughout the trade, and she
is personally acquainted with nearly all the important pro-i
ducers, directors and players. She treasures the numerous
tributes received from them on her work, and hopes she will
continue to deserve them as the years pass.
David Wark Griffith has said of "Kitty Kelly": "You have
the most remarkable memory of any person I have ever
met."
Regarding her criticism of moving pictures Jame. R. Quirk,
of Photoplav Magazine, wrote in a letter: "Your viewpoint
is wonderfully clear and sane, and you always reflect the
feelings of the average intelligent movie patron."
William S. Hart has written as follows: "I want to tell you
how easy it makes it all when we know our efforts are being
reviewed and appreciated by such a clever, brainy, little lady
as you are."
And so I might continue to reproduce many other flatter-
ing tributes to the subject of this sketch, but I shall add only
that of Aaron J. Jones, of Jones, Linick & Schaefer, this
city: "I only wish that all critics were like you and would
criticise the picture exactly as it is. regardless of who the
manufacturer may be, or in whose theater shown."
The Moving Picture World welcomes "Kitty Kelly" back
to the fold, as her attainments and attitude are a distinct
acquisition to the forces that make for the betterment of the
moving picture business.
Impoverished Adult Life.
It is refreshing to read an editorial on censorship of mov-
ing pictures that differs so widely from other contributions
on that topic as does an editorial which appeared recently
in the Chicago Tribune, and which makes us smile in sym-
pathy because this honest outpouring of the heart is so
clearly indicative of the goodnatured American gentleman
who seeks to adjust himself to every condition that con-
fronts him, even to that of being "dressed up morally — with
no place to go and nothing interesting to do."
These stern women reformers, who go about seeking what
they may devour in order to make life still more intolerable
for mere man Americans, would better hesitate before- they
drive us to seek death by falling from on high on the front
sidewalk, because there is no chance to drop quietly in the
back yard. The editorial follows:
The need of censorship is directly traceable to the manner of life
which has created the need of apartment houses. When most of us
lived in houses the children played in the back yard with the dog. Now
that we live in apartment houses there is no back yard and the dog is
a lap dog. The children are on the community and the community has
to be regulated for them. It is sufficiently obvious.
But the necessity of interference with the private amusement of adults
for the benefit of the children is, nevertheless, irksome. It is infuriating
to many an adult to read of three or four public spirited women and
several preachers pronouncing on the morality or immorality of a
motion picture ; forbidding any one to look at it.
It is because the adult realizes that life is being impoverished for
him by censorship, necessary or not. that he opposes censorship of any-
thing which he enjoys. He cannot see why even If cities are becoming
nurseries his diet should be modified milk. In a community which offers
no interest to any one over fourteen years old, where every enioyment
is surrounded with prohibitions for the benefit of morons and epileptics,
there is no use growing up.
Adults will some time rebel against a system which offers no re-
wards for self-restraint and does not open up a wider life for wisdom
and sophistication. If we have to destroy adult life in order to bring
children safely to it we shall have failed stupidly, for our sacrifices
will have gained us nothing. We shall be all dressed up morally — with
no place to go and with nothing interesting to do.
2086
HE MOVING PICTURE WORLD.
March 31, 1917
Chicago Film Brevities.
"Joan the Woman," in eleven parts, will succeed "In-
tolerance" at the Colonial on \\ ednesday, March 28. The
Griffith spectacle will give its closing presentation at this
theater on Saturday, March 24, after a run of 16 week.',. It
opened Tuesday evening, Nov. 28. As every reader already
knows, Geraldine Farrar plays the part of Joan in this Lasky
feature, the picture having been produced under the direc-
tion of Cecil DeMille. The presentations at the Colonial will
be given under the direction of Jones, Linick & Schaefer, who
have purchased the rights for Illinois and Indiana. E. Q.
Cordner, who is now director of presentations of Mary
Pickford in "A Poor Little Rich Girl" at the Auditoium, will
till a similar position at the Colonial during the run of the
Lasky picture. The prices for "Joan the Woman" will be
25, 50, 75 cents and $1.
* * *
"A Poor Little Rich Girl" is showing to full houses at the
Auditorium at 25 and 50 cents. The critics of the daily press
gave the picture a big send-off without a dissenting voice.
The contract at the Auditorium runs for nine days only, and
that would close the engagement on Sunday evening, March
18. Max Goldstine, Chicago manager of Artcraft, is doing
his best to extend the run for another week.
* * *
W. W. Hodkinson, president of the Triangle Distributing
Corporation, was in Chicago Monday and Tuesday, March
12 and 13, consulting with the Chicago representative on
business connected with the Triangle service. He proceeded
to Denver from this point, and will then visit Salt Lake and
San Francisco on his way to Los Angeles.
* * *
Henry B. Walthall, the well known Essanay star, Harry
Beaumont, a director for Essanay, and Charles McGuirk, a
photoplay writer on the Essanay staff, were in an automobile
collision in this city Sunday evening, March 11. Mr. Walthall
and Mr. Beaumont escaped with slight bruises, but Mr.
McGuirk suffered a deep scalp wound. None, however, was
seriously injured.
* * *
Ike Van Ronkel informs me that the Bluebird Photoplays
offices, at 109 N. Dearborn street, and the Universal ex-
change, at 128 W. Lake street, will be moved to the 15th and
4th floors of the Consumers Building. 220 S. State street,
about April 15. Mr. Van Ronkel will still remain in charge of
the Bluebird product, while C. R. Plough will have charge
of the Universal exchange. The executive offices of both
exchanges will occupy the 15th floor, while the shipping, in-
spection and projecting rooms will be used in common.
* * *
I. P. Rosenberg, formerly branch manager of the St. Louis
office of the Lewis J. Selznick Productions, has been added
to the Chicago sales force.
Jones, Linick & Schaefer recently purchased the state
rights to "The Ne'er Do Well" for Illinois and Indiana from
Sol L. Lesser, and the feature will be handled in the Chicago
office of the Lewis J. Selznick Productions. Other releases
now being handled by the Chicago office are Florence Reed
in "The Eternal Sin," Clara Kimball Young in "The Price
She Paid," Selig's "Beware of Strangers," Norma Talmadge
in "The Law of Compensation," and Robert Warwick in "The
Court of St. Simon."
* * *
Julius Singer, special representative of L-Ko Motion Pic-
ture Company, 1600 Broadway, New York, made a pleasant
call at this office Tuesday, March 13, during a stop-over on
his way from Los Angeles to New York. Mr. Singer left for
New York about two months ago, and spent a month at
the company's studios at Los Angeles, one month being
spent on the return trip, during which he stopped over at
Salt Lake, Denver, Kansas City, Omaha and other points.
He reported good business for the L-Ko comedies, and in-
formed me that exhibitors and exchangemen in the cities
visited by him are looking brightly on the future.
* * *
Alfred Hamburger has arranged with George Kleine.'s K-
E-S-E office, this city, for the booking of two prints of the
Max Linder comedies as they are released for his neighbor-
hood theater circuit in Chicago immediately following the
premier showing in the "Loop." Mr. Hamburger has already
booked all Fox and Keystone (Mack Sennett) comedies
for a presentation on his circuit in advance of other theaters.
Mr. Hamburger's attraction at the Ziegfeld for the week of
Saturday. March 17. will be "Intrigue" (Vitaeraph), with
Marc MacDermott, Peggy Hyland and little Bobbie Con-
nelly, and "The Secret Kingdom" (Yitagraph).
The Actors' Fund benefit performance at the Auditorium,
Friday afternoon, March 9, proved a big success, $7,000 for
the fund having been realized.
* * *
Nathan Schaffner, of the Big Feature Rights Corporation,
which is exploiting 'The Crisis" in Indiana, was m New-
castle, that state, when the recent cyclone struck the town.
He reports that "The Crists" orchestra kept the audience
from Stampeding in the midst of the ternlic wind storm
which demolished houses on its course through the city. All
lights in the theater were put out and a panic was averted
only by the presence of mind of the director of the orchestra.
* * :r-
According to advices recently received at his Chicago offices,
W'm. N. Selig is of the opinion that the Selig-Tribune news
reel may be instrumental in making an important reform in
the state of Delaware. It appears that a Selig-Tribune cam-
eraman was recently assigned to Dover, Del., to obtain for.
the screen details in connection with the whipping post,
which is still a legalized form of punishment in that state.
When the authorities learned that the cameraman was present
they immediately postponed the execution of the sentence.
The Philadelphia Evening Ledger considered this action
of sufficient importance for the following editorial comment:
"If the performances of the Delaware authorities about their
whipping post are so terrible a spectacle that they have to be
postponed because a motion picture man is on the job in
Dover, we can thank our stars for the 'movies.' What is too
lurid for the motion picture public in Philadelphia theaters
should be too lurid for the Delaware populace. The motion
picture man should be on the scene of the next lynching.
The reforming influence of moving pictures should not stop
there. There are many abuses which will not stand the
light of day. Moving pictures of congested districts in slums,
of the inadequate methods of distributing food, of injurious
conditions in factories and of child labor, if shown on screens,
would be a forceful propaganda of reform."
* * *
An additional series of one-reel farce comedies that will be
released shortly through the General Film Service is an-
nounced by Wm. N. Selig, president of the Selig Polyscope
Company. This course was found necessary owing to the
high favor with which the previous group was received. The
first release of the latest group of comedies will be announced
early in April.
Goldstein Brothers in New Company
Forms Big State Right Corporation With Headquarters at
Springfield, Mass.
THE Goldstein Brothers, who have long been known
most favorably not only in "Springfield, Mass., theatri-
cal circles, where are located the general offices of the
Broadway Theater Co., Goldstein Bros. Amusement Co. and
Theater Amusement Co., corporations controlled by them,
but also in the theatrical business at large, and who com-
menced their career as theatrical managers in this city in
1905, have formed a new corporation capitalized at $50,000
for the purchase of state rights to many of the big super-
feature photoplay productions.
In the past the Goldstein Brothers have directed their
energies exclusively to the building, and the operating of
their circuit of theaters and the forming of a new corpora-
tion to purchase the exclusive state rights for the big super-
productions is an entirely new field and one that is expected
to grow rapidly and be financially a big success.
The name of the new company will be the Natsam Features
Co. Natsam is a compound word which represents the
names of the two popular theater owners who have become
known to their many friends throughout theatrical circles
as Nat and Sam Goldstein. Nathan E. Goldstein, pres-
ident, Samuel Goldstein, treasurer, and Henry Lasker, clerk,
will make up the board of directors of the new company.
The main office of the Natsam Features Co. will be on the
top floor of the Broadway Theater Building, Springfield,
Mass., with branch offices in Boston.
The first feature that the new corporation has purchased
is "Idle Wives." This feature was made in the studios of
the Universal Film Company and stars Lois Weber, Philips
Smalley and Mary McLaren in the principal roles. It is in
seven acts and requires l->4 hours to screen. Arrangements
have already been made to present it at the Broadway Thea-
ter during the entire week of March 19th, which will be the
first time it has been shown in the New England states.
Immediately after its being shown at the Broadway it will
be booked to other exhibitors in New England and the
company's representative has already made arrangements
in Boston for its showing early in April.
March 31, 1917
THE MOVING PICTURE WORLD.
•2087
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News of Los Angeles and Vicinity
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H,
By G. P. VON HARLEMAN
Griffith Leaves Fine Arts
Producer Disposes of His Stock in Majestic Motion Picture
Company — His New Studio Soon to Be Built
in Los Angeles.
DW. GRIFFITH has severed his connections with the
Fine Arts Film Company and the Triangle Film
• Corporation. This announcement has been expected
for some time, but it was not until Sunday, March 11, that
definite news was received here by wire from New York.
We immediately called up the Fine Arts Film Company to
ascertain all the facts in this matter, and were informed that
it was true that Mr. Griffith had left the Fine Arts and re-
linquished his stock in the Majestic Motion Picture Com-
pany, but that they did not know themselves as yet, all the
particulars of the transaction and suggested that we should
wait with our story until next week, when they were able
to give us a more complete statement.
Mr. Griffith, we are informed, will arrive in Los Angeles
some time this week. It is said among the trade that the
producer contemplates building a magnificent studio here
of his own, where he will put on six and eight-reel pictures
of the type that made him famous in the old Biograph days.
He will probably rent a studio pending the erection of his
own plant. It is said that Griffith will not affiiliate with any
corporation and that he has a lot of his own money as well
as an immense amount of Eastern capital back of his new
enterprise. Griffith will write as well as personally direct all
of his pictures. It is not known which of the players will
remain with the Fine Arts or go with Mr. Griffith in his
new company. It is said that with Mr. Griffith's resignation
from the Triangle, contracts of several heads of the de-
partments as well as many of the stars may become void.
Whether these people will remain with the Fine Arts Film
Company or go to some other studio is not known at the
present time. Harry Aitken, president of the Triangle Film
Corporation, is in the city and stopping at the Beverly
Hills Hotel, but we were unable to reach him by telephone
or otherwise in time to get his statement for this issue.
MAX LINDER COMPANY ARRIVES ON THE COAST.
Celebrated Comedian to Stay in Los Angeles for Several
Months.
MAX LINDER, famous Essanay comedian, is here. His
coming was quite a surprise. V. R. Day, who looks
after Mr. Spoor's interests on the coast, called us
up and said he wanted us to meet a friend of his at the
Santa Fe Depot Saturday afternoon at 4 o'clock. The friend
was Max Linder, and with him his entire company of play-
ers, assistant directors, cameramen and personal business
staff, among them E. M. Dezaive, Linder's manager; Martha
Ehrlich, leading woman; Mattie Coraont, character woman;
M. Rashelli, character man, and Fred Malatesta, assistant
director. Mr. Linder will produce several two-reel come-
dies at the Culver City Studios of the Essanay Company,
the first of which will be titled "Max Wants a Divorce.
The company expects to stay at least three months on the
west coast, and then will return to Chicago to finish the
rest of the Linder comedy series.
Among the distinguished people who met Linder at the
door of his private car was W. H. Clune, Blair Coan and
V. R. Day of the Essanay forces, as well as many promi-
nent photoplayers from the various Los Angeles studios.
A Visit to Selig's
Two Companies at Work Producing Multiple Reel Features.
AT THE attractive studio at the Selig Zoo, a represen-
tative of the Moving Picture World recently spent
a most interesting afternoon being shown over the
lot by Mr. Thomas Nash, the producing manager of Colonel
Selig's Los Angeles studios. Mr. Nash took us to the stage,
where Colin Campbell was directing scenes for his feature
production of Albert Payson Terhune's novel "Caleb Con-
over," in which George Fawcett, Thomas Santschi, Fritzi
Brunette, Will Machin and Eugenie Besserer will have the
most prominent roles. This story, which is a capital and
labor drama, promises to be one of the best that Mr. Camp-
bell has yet produced.
Director Alfred E. Green is about to commence a pro-
duction entitled "The Lad and the- Lion," an animal story
featuring Vivian Reed and Will Machin, which will probably
run more than five reels. Since our last visit to the studio
James S. McGee, the general manager of Mr. Selig's west
coast interests, has considerably augmented the valuable
collection of animals at the Zoo by a carload shipment con-
taining fifty different specimens of animals from the Anti-
podes, as well as further beautifying the already attractive
grounds which constitute the studio proper.
Mr. Nash informs us that Colonel Selig is expected shortly
from his Chicago headquarters to pay his annual winter
visit to the center of his producing activities.
M. E. M. GIBSONE JOINS MABEL CONDON EX-
CHANGE.
Miss M. E. M. Gibsone, for the past three years manager
of the Kalem Studio in Hollywood, has amicably severed
her connection with that company to affiliate with the Mabel
Condon Exchange.
Born in Canada and a product of the University of Toron-
to, Miss Gibsone for seven years was connected with the
banking firms of Toronto, four years of which time she
was manager of the Woman's Department of that city's big-
gest bank.
Then she chose New York City as a workshop and became
secretary to the president of the General Electric Company.
Her responsibilities in this capacity were many, and after
doing special work in the suit of the United States Govern-
ment against the electrical trust she suffered a breakdown
which took her out of the business world for two years.
During these two years she became interested in the grow-
ing art of .motion pictures and four years ago she came to
California, considering
it the center of picture
making, and determin-
ing to, find for herself a
place in its colony and
to learn every detail of
the business.
The Kalem Company
offered Miss Gibsone
her first opportunity in
a picture way. She ac-
cepted as assistant to
Colonel Price, who was
then managing the stu-
dio. In less than a
year Miss Gibsone had
taken over the mana-
gership of the studio's
every department, and
as studio manager has
looked after its very
activity, writing a great
many of the stories,
personally overseeing
the production of the
"Ham Comedies," and having the supervision of a light-
comedy and of the "Hazards of Helen" stories. Until
recently the publicity of both the Hollywood and Glendale
studios was handled by Miss Gibsone, who, during her Ka-
lem affiliation, also was connected, in a business way, with
the affairs of Blanche Sweet, Ruth Roland, Marshall Neilan,
and others of note of the west coast film colony.
In affiliating with The Mabel Condon Exchange, Miss
Gibsone will be most concerned with the engagement end of
Miss M. E. M. Gibsone.
2U.SK
THE MOVING PICTURE WORLD
March 31, 1917
this firm, but in addition will put into practice some original
ideas in the establishment of other departments to be con-
ducted by this concern.
CAUFIELD PHOTOPLAY COMPANY TO PRODUCE
FOR MUTUAL.
Announcement has been made this week of a new comedy
producing company in Los Angeles, organized by H. P.
Caufield, formerly manager of the Lone Star Film Company,
popularly known as the Charlie Chaplin studios. The com-
pany will produce a series of one-reel comedy features for
the Mutual program; one to be released each week under
the name of Strand-Mutual Comedies. The Caufield Photo-
play Company has acquired as their featured star Billie
Rhodes, formerly leading lady of Christie Comedies and
from Universal, Jay Belasco to play opposite Miss Rhodes
in these comedies. Scott Sydney, for a long time with
Thomas H. Ince and more lately of the Morosco-Palace
Photoplay Company, will be the director. The company
will be located at the Christie studios and production on
the first release will be started this week.
STATIC CLUB ELECTS OFFICERS.
The Static Club of America, the organization of the
cameramen of the Pacific Coast, held their annual election
on Tuesday night, March 6, when the following officers were
elected: President, Al Cawood; vice-president, E. G. Ull-
man; secretary, G. F. Schoedsack; treasurer, S. S. Norton;
directors, Homer Scott, G. Rosher, Eugene Gaudio, Al Ca-
wood, Roy Klafki, Wm. Peftz, D. D. Littell.
On March 31 the Static Club will hold their Fourth An-
nual Ball, at the Hotel Alexandria. There will be present
many of the cameramen, the directors and the photoplayers.
The affair is expected even to eclipse others held in the
past.
Los Angeles Film Brevities.
William Desmond and Clara Williams are making prep-
arations to depart for San Francisco, where a week will be
spent in the filming of scenes for a new Ince-Triangle play,
on which work has just commenced. Under the direction
of Reginald Barker, a large company of players, headed by
Desmond and Miss Williams, will make the trip to the
Bay City. On the return trip a stop will be made at Merced,
California. Among those who will make the trip are Robert
McKim, Jerome Storm, Wallace Worsley, Thomas S. Guise
and Alfred Hollingsworth. The play was written by J. G.
Hawks.
* * *
Bobby Vernon, the Keystone comedian, has just joined the
ranks of the benedicts. Mrs. Bobby's name is Repetto and
her first name is Angeline. She is the sister of Mrs. Mor-
ris, wife of Keystone Director Reggie Morris. Father Kane
performed the ceremony at the Immaculate Heart in Holly-
wood, Thursday, March 1.
Bobby had planned an elopement, but the gang got wise,
so the ceremony was hastened by several days. The certifi-
cate shows the bride to be eighteen and the groom twenty.
Well, here are our very best wishes, Bobby.
* * *
Sam Rork, the publicity director of the Keystone Film
Company, has gone to New York to attend to some busi-
ness for Mr. Sennet. Don't forget to come back, Sam!
* * *
Work on the filming of a new Triangle-Kay Bee play in
which Thomas H. Ince will present Bessie Barriscale as star
has begun at the Ince studios, under the direction of Ray-
mond B. West. This is an elaborate comedy-drama with a
Holland locale, and in which Miss Barriscale plays the part
of a Dutch maid.
* * *
Monroe Salisbury returned last week to the William Fox
fold to appear in a production now being made bv Director
R. A. Walsh. Mr. Salisbury was in a recent Gladys Rock-
well picture, but has done no other work under the Fox
banner.
The photoplay will star Miriam Cooper, who will be sup-
ported by Ralph Lewis, Charles Clary, Henry C. Barrow,
Monroe Salisbury, Howard Davies and William Eagle Shirt.
* * *
Several well known players have been added to the cast of
"The Curse of Eve," the seven-reel feature written by
Wycliffe A. Hill, which is being produced by the Corona
Cinema Company at the Selig Zoo studio. Among them are
Eugenie Besserer, Marion Warner and William Nye. Miss
Bes.serer is on a contract with the Selig Company and is
appearing in a Colin-Campbell production at the same time.
Miss Warner has just finished with the Selig Company and
Mr. Nye with the International.
* * *
At the Essanay studios in Culver City a large ball-room
scene was staged last week for the big Japanese feature
drama now being produced under supervision of J. R. Day
and Blair Coan for Mr. Spoor. Frank Bozarge and W. H.
Kerr are directing the production.
* * *
Francis Ford and Grace Cunard are at present working
on a special feature for Carl Laemmle. This will take a
little over two weeks, when we are informed both Miss
Cunard and Mr. Ford will make other affiliations.
* * *
Lena Baskette, the clever little child actress dancer at
Universal City, was the sensation of the hour at the fash-
ionable Beverly Hills Hotel one night this week when she
danced before 400 guests of the popular caravansary.
Lena was expected to dance only once, but the audience
clamored for more and the clever little girl gave three
encores.
* * *
Frederick Palmer is now supplying comedies for Eddie
Lyons and Lee Moran, stars of the Universal Nestor Com-
pany, in collaboration with C. B. ("Pop") Hoadley. Palmer
joined the Universal scenario staff after nearly three years
with the Keystone Film Company, where he held the posi-
tion of assistant managing editor. Previously to this Mr.
Palmer wrote many film comedies and dramas as a free-
lance while located in Los Angeles as editor and publisher
of the Rounder, a theatrical journal.
* * *
The other night we happened to drop in at the lobby of
the Lankershim Hotel. We were attracted from the outside
by a truck load of Kliegel lights being unloaded on the side-
walk. We found Director Stuart Paton and Assistant Direc-
tor Murphy rehearsing a scene in the eighth episode of the
Universal serial "The Voice on the Wire," featuring Ben
Wilson and Neva Gerber with Howard Crampton, Joseph
Girard and Francis McDonald in the supporting cast.
* * *
Kalem's Glendale stuido is humming with activity, now
that "The American Girl," "Stingaree," Ham comedies and
"The Daughter of Daring" companies have been combined.
Al Cantell, directing the Ham comedies, put on extra
efforts last week, because of delays due to recent rains. At
Kalem's new interior studio Santell kept his company on
the job for twenty-four continuous hours and it was a tired
party of fun-makers who went home at 8 a. m.
Helen Gibson, featured in Kalem's new railroad series,
"The Daughter of Daring," believes that her latest "stunt"
eclipses all her former efforts to thrill. In the episode just
completed Miss Gibson on her motorcycle rides through anrj
shatters a wooden gate, going at full speed. Pursuing a
runaway freight train she rides up a station platform,
through the open doors of a box-car on a siding, her machine
traveling through the air until it lights on a flat-car in the
speeding train.
Scott Sidney, who was engaged temporarily to direct Ka-
lem's railroad series, "The Daughter of Daring," has left
the company, and James Davis, who formerly directed "The
Hazards of Helen," is now directing the new series. A. C.
Gage, who has had many years in the Kalem school, is
assistant director. O. Zangrejli, one of the most expert
cameramen in the industry, has been brought from Jackson-
ville, Florida, to photograph the railroad series.
The "Stingaree" company, featuring True Boardman and
directed by Paul Hurst, has completed episode seven, which
presents a diversity of picturesque locations. Two days
were spent on the Mojave Desert, and a day in the Big Te
Junga Canyon.
The Mexican street at Kalem's Glendale studio has been
entirely rebuilt for the episode of "The American Girl,"
"Border Requisition," now under direction by Tames W.
Home.
* * *
Lillian Hayward, character actress, was engaged this week
by Thomas H. Ince to appear in support of his stars in Tri-
angle-Kay Bee plays. Miss Hayward has enjoyed a long
and varied association with the stage and screen, having
appeared to advantage during the past few years in a num-
ber of popular successes. She had been assigned an import-
ant role, in support of Dorothy Dalton, in the new play in
which Miss Dalton is appearing, under the direction of
Charles Miller.
Alfred Hollingsworth, who served more than a year under
the Ince banner, until he severed his connection to direct
for another company, was re-engaged this we.ek by Thomas
March 31, 1917
THE MOVING PICTURE WORLD.
% 189
H. Ince to appear in Triangle-Kay Bee plays. He has been
cast in support of Clara Williams and William Desmond,
in their current vehicle.
* * *
At the Signal Studios, the Helen Holmes Company, under
the direction of J. P. McGowan, this week completed the
fifth episode of their latest serial, "The Railroad Raiders,"
which is to be released under the title of "A Watery Grave."
For the sixth episode, a warehouse set is being built at the
end of a spur-track on the Salt Lake railroad near Pico, Cal.
The building when completed will be between seventy-five
and a hundred feet long. For purposes of production, it is
built at the end of the spur so that a runaway train may
be sent down the track and straight through the side of it.
This is to appear in the sixth chapter of "The Railroad
Raiders."
F. L. Hemphill, who has been in the hospital for ten days
as the result of an accident in the production of the fourth
installment of "The Railroad Raiders," has returned to his
work at the Signal studies, although it will be some time be-
fore he is able to walk without the aid of a cane.
Director McGowan bought a Pullman car this week, which
will be wrecked in the eighth episode of this serial.
Production of Charles Ray's second feature under his new
contract with Thomas H. Ince, was commenced this week
at the Culver City studios by Director Victor L. Schertzinger.
The story is a capital and labor drama from a scenario by J.
C. Hawks. Sylvia Bremer, the lately acquired Australian
beauty, who has recently joined the Thomas Ince forces, will
make her screen debut as Mr. Ray's leading woman in this
vehicle. J. Barney Sherry and Jack Gilbert are included in
the cast.
* * *
J. G. Blystone, Director General of the L-Ko and director
of Alice Howell, the featured comedienne, has been working
at Long Beach for the past week putting the finishing
touches to a picture that has a working title, "The Worship-
pers of the Cuckoo Clock." As far as sensationalism is
concerned, Mr. Blystone has had the technical department
working day and night building a lighthouse, which is to be
blown from its base.
The newest Christie Comedy is expected to ring "Those
Wedding Bells." It has just been started by Director Horace
Davey and the cast will include Betty Compson, Neal Burns
and Eddie Barry in congenial roles, with Stella Adams as an
old maid and George French as his customary minister. Two
important, though unnamed, members of this cast are a pair
of Boston bull-terriers, "Pal" and "Runt."
At the Triangle Fine Arts Studio, Paul Powell is busily en-
gaged in the production of "Cheerful Givers," featuring
Bessie Love with the Fine Arts Kiddies. The story was
written especially for Miss Love, by Mary H. O'Connor,
Scenario Editor of the Fine Art Studios. Miss Love appears
in this picture for the first time in her screen career in the
role of a boy. The Fine Arts Kiddies, including Thelma and
Beulah Burns, Tina Rossi and Georgie Stone, are featured
in the production, others in the cast include Josephine Cro-
well, Spottiswoode Aitken, Bessie Buskirk, Pauline Starke,
Winifred Westover, Loyola O'Connor, and Wm. H. Brown.
Lohn Leezur is handling the camera.
* * *
A number of dare-devil riding scenes were filmed this week
in a Triangle Fine Arts Western drama, "Hands Up," directed
by Wilfred Lucas and Tod Browning and featuring Wilfred
Lucas. Colleen Moore, who plays the leading feminine role
opposite to Mr. Lucas, is kidnapped and rushed down a
mountain side on the back if a broncho in truly Western
style. These scenes were staged in Santa Ynez Canyon and
one of the steepest parts of the canyon was utilized for stag-
ing this scene. Monte Blue, who plays the heavy, rides
along at full speed and leaning from his saddle grasps Colleen
Moore and swings her bodily in front of him on the saddle.
He then gallops up this steep hill with the utmost speed, per-
forming one of the most thrilling scenes of its kind ever
staged. Colleen Moore is a new addition to the Fine Arts
Studios, recently coming here from Chicago.
Margaret Loomis, a daughter of C. C. Loomis, who with
his brother is the proprietor of the Angelus Hotel in Los
Angeles, has joined the Lasky Company. Miss Loomis is a
professional dancer, a student of the customs of different
countries, having toured them all, and his dramatic talent that
fits her well for either stage or screen. She is a Ruth St.
Denis find and worked with Miss St. Denis' company for
two seasons. She makes her screen debut opposite Sessue
Hayakawa in a Lasky Company just completed feature,
which will have an early release.
* * *
George Fawcett and Fritzie Brunette and others of the
Colin Campbell Company are at work at the Selig Studio
after several days in San Franciscot where they took street
and courthouse scenes for the multiple-reel feature, "Cable
Conover."
* * *
Milton Fahrney and his company of Cub Comedies, headed
by George Ovey, last week celebrated the completion of their
seventy-fifth Cub Comedy for the Mutual Program at the
David Horsley studios. This total number of subjects was
written and directed by Mr. Fahrney and featured George
Ovey in each case.
* * *
With the tearing down of the wardrobe building at the
Lasky studio, the big star dressing room building, housing
eight of the Lasky stars, will be moved over into its place
on Vine street. A private entrance will be made into the
building and a porte cochere extended over the sidewalk
so that during the rainy season the artists may alight from
their limousines and enter the dressing rooms without con-
tact with the weather.
A new building for the photographers is being erected at
the Lasky studio between stages 2 and 3. This building will
be of concrete construction and each photographer will have
a dark room. Each room will be equipped with the latest
devices for their use.
Plans have been completed for the erection of a new
scenario building, extending from the end of the new ad-
ministration building down to Sunset Boulevard. This build-
ing will have accommodations for 40 scenario writers and it
was reported that Wm. C. De Mille, head of the department,
will have an office which in beauty of decoration will out-
shine that of his brother, Cecil B. De Mille, director general
of the Lasky Company.
* * *
Wm. V. Mong, the director, is producing a special feature
at Monrovia. A large cast is being selected and the studio
being added to. Colorado capital is at the back of the enter-
prise, but the object and subject of the feature have not as
yet been announced.
* * *
Studio Flickers.
The last time we saw Charlie Murray he was hanging by
one hand from the second story of the Haas Building, while
with the other hand he was putting out a fire in a cigar store
awning underneath him. Unfortunately there was no camera
bandy to catch him in the act.
* * *
March sixteenth is George Walsh's birthday. We under-
stand the entire Fox studio has united to give him a smile
for his present. The Los Angeles office of the Moving Pic-
ture World also wishes to extend its felicitations, for he is a
regular fellow.
* * *
Countess Rosita Marstini, the Western Fox vampire, was
forced by Director Otis Turner the other day to descend the
shaft of a mine clad in trousers and rubber boots.
* * *
Ruth Stonehouse has started the production of her first
five reel drama for which she alone will be responsible for
the direction as well as the leading role. Universal is very
proud of its little new directoress.
* * *
Colin Campbell is the proud possessor of a new auto. As
yet we haven't had a ride, but here's hoping.
* * *
We had the pleasure of a jitney ride to the Keystone studio
with Alice Lake the other day. Miss Lake is the little
comedienne discovered by Roscoe Arbuckle when he was
producing pictures for the Keystone in New York. We have
seen a recent picture in which Miss Lake played the lead and
therefore can testify to Roscoe's discernment.
* * *
H. O. Davis has recently proved his versatility by writing
a five-reel comedy-drama for Franklyn Farnum and Agnes
Vernon. We believe that a few remarks from Mr. Davis on
"Efficiency as Applied to Scenarios" would be most interest-
ing to the vast army of "are and near" photodramatists.
* * *
We saw Nicholas Dunaew near the Alexandria yesterday
and was delighted to know that he has forsaken the hospital
which housed him for nearly a month as a result of an acci-
dent while enacting a fight scene at Universal City.
2090
THE MOVING PICTURE WORLD.
March 31, 1917
Richard Stanton was disporting at Levy's the other night,
SO were we, and were mighty glad to have Dick tell us that
he is going to direct Dustin Farnum in his next production.
* * *
Franklyn Farnum when last seen was on a wild chase for
a comedy-drama. We suggested Joe Roach, the fellow that
wrote "Melting Millions." Hope that Joe had another corker
on file.
* * *
Louise Fazenda nearly got married this week. She and
Noel Smith, the new L-Ko director, took out a license and
arrived before the minister, only to have Miss Fazenda lose
her nerve and return to her mother. Better luck next time,
Noel.
* * *
Florence Vidor is rejoicing over the assignment of her first
big role in Frank Lloyd's next William Farnum production.
* * *
Someone told us that Nellie Morey is to be featured in
a "home-life" drama by a new company now being organized
by a well-known local film man. Perhaps that means another
advertising account for this office.
* * *
Betty Schade was to send in a picture of herself. The pic-
ture didn't materialize, but we saw the living image of it with
Ernie Shields breaking all speed laws on Wilshire Boulevard.
* * *
Father Jack Blystone is now being directed by a little one-
reeler entitled Francine, who paid her first visit to the L-Ko
lot this week. Wonder if Jack will be able to think of com-
edy gags while walking the floor in the wee small hours.
Maybe Alice Howell will teach the youngster the fine art
of laughing at all tinges.
* * *
Leota Lorraine cannot get away from sister parts, the
latest being with the Balboa Company. Miss Lorraine is a
Chicago girl who has won considerable success since coming
to the coast, having been with Metro, Lasky and Mutual.
* * *
Frank Borzage introduced us to his wife, Rena Rogers, the
other night at Levy's as well as to Blair Coan, who is the
author of the Essanay special feature which Borzage is pro-
ducing at Culver City.
* * *
Betty Brice has discovered that, with the aid of California
sunlight, her titian hair will "high-light" when photographed.
This discovery was made at the instigation of our good
friend Isadore Bernstein.
COLLINS LOOKING FOR LOS ANGELES PLANT.
Frederick L. Collins, president of McClure Pictures, is now
in Los Angeles perfecting plans for the production of the
next McClure series of five-reel features that will follow
Seven Deadly Sins.
If the proper arrangements can be made, Mr. Collins im-
mediately will open a studio in Los Angeles and begin pro-
ducing the first plays in the new series. Shirley Mason, who
has triumphed in Seven Deadly Sins, is to be one of the
many stars in the next McClure productions, and as soon
as the Los Angeles studio is readv Miss Mason and a num-
ber of other players will go to Los Angeles.
Ts soon as the weather in the East becomes mild the Los
Angeles plant will be abandoned and the McClure people
will return to New York to complete the remainder of the
series.
Mr. Collins telegraphs that he finds the Pacific coast stu-
dios unusually active, but that he expects to be able to
lease within the next week or two a plant suitable for mak-
ing the McClure pictures.
MICHIGANDERS WARM UP TO BAGGOT.
In a letter to a friend on the Moving Picture World King
Baggot tells of the receptions he has been receiving from
the photoplaygoers of Michigan. Mr. Baggot has been mak-
ing personal appearances in connection with the showing of
his five-part "Absinthe." He has talked to audiences in Ann
Arbor, Bay City, Battle Creek, Flint, Kalamazoo, Ypsilanti,
Saginaw, Jackson, Pontiac, Lansing and Grand Rapids, in
the latter city March 15, 16 and 17. Before returning to New
York Mr. Baggot will visit Ohio, Indiana and Kentucky. He
reports the picture business booming, and says that in the
warmth of its greeting every town is a small Boston, the
townspeople and officials going the limit to make things
pleasant for the player.
C. J. Fitch Joins Paramount' s Sales Forces
CJ. FITCH, a well-known salesman, has joined the sales
forces of the Win. I.. Sherry Feature Film Company
• of New York, distributors of Paramount Pictures in
this district, and will take complete charee of the Roscoe
"tatty" Arbuckle comedies, which will be released through
Paramount to all ex-
hibitors very shortly.
The company sur-
rounding Mr. Arbuckle
for his first picture is
being chosen at the
present time, and work
on the first two-reel
comedy will be released
during the early part
of April. Mr. Arbuckle,
who has always di-
rected his own com-
edies, will continue to
be the director of the
Paramount Arbuckle
Comedies despite ru-
mors to other effects.
Mr. Fitch, who will
have charge of the Ar-
buckle Comedies in the
Sherry Exchange, has
held many prominent
sales positions in the
motion picture indus-
try prior to his having
joined the Paramount
C. J. Fitch. forces. He is particu-
larly well known in
New York State, which he will cover during the coming
months, in the interest of the two-reel pictures.
FIELDING WITH WORLD FILM.
Romaine Fielding has just joined the directorial staff of the
World Film Corporation. Mr. Fielding is now at the World
Fort Lee studios, supervising the production of "The Crim-
son Dove," in which Carlyle Blackwell and June Elvidge are
starred, with Marie La Varre, Edward N. Hoyt, Dion Tith-
eradge, Julia Stewart and Norman Hackett in the foremost
roles.
World Film Director Harley Knoles has just returned from
Lakewood, where he made the final scenes of "The Price of
Pride," starring Carlyle Blackwell, with a featured cast in-
cluding June Elvidge, Frank Mills and Evelyn Greeley.
The last scenes of the World Film's "Pretty Polly Pol-
lard," with Ethel Clayton as star and Montague Love fea-
tured, were staged at the Fort Lee studios on Sunday by Di-
rector George Archainbaud.
IRENE HOWLEY'S FIRST TRIANGLE.
Irene Howley has just completed her first picture, "Her
Father's Keeper," with the Triangle Film. The story of the
screen play is based upon a strong constructive theme, which
brings about a number of unusual situations. Miss Howley
plays the strong willed daughter of a strong willed father.
Backed up by an equal amount of brain power these two,
united by the strongest ties of affection, wage a battle of
supremacy, which carries them swiftly through a series of
stirring situations. Frank Currier plays the role of the
father in masterful fashion, bringing as he does to the role
of a hard old money king, whose word is law unto itself, a
strong undercurrent of parental love, which no flinty re-
solves can crush out. Jack Devereux as an ardent lover
and youthful financier has a role of almost equal importance.
The release date is fixed for April 1.
DIRECTOR GEORGE COX HAS BEEN ILL.
George L. Cox, formerly director for the Selig Polyscope
Company, and more recently director and general manager
of the Advance Motion Picture Company, is convalescing at
one of the residential hotels in Chicago. Following a tonsi-
lectomy performed in December Mr. Cox's condition rapidly
became worse and specialists from New York were obtained,
who pronounced the malady Post operative infection. Nat-
urally, the work Mr. Cox was doing for the Rockefeller In-
stitute has been assigned to another director, although it
is understood that the picture will be cut and edited when
Mr. Cox returns to a state of good health.
March 31, 1917
THE MOVING PICTURE WORLD
2091
News From the Film Exporters
By F. G. Ortega
Madrid Newspapers Open Campaign Against
American Films — Serials Going Strong in
Cuba. — Notes on Film Export
FIVE daily papers, published in Madrid, Spain, with an
aggregate circulation of about 400,000 copies each issue,
have started a particularly virulent campaign against
American films. The Spanish trade papers and other Madrid
and Barcelona dailies of wider circulation and higher stand-
ing have taken up the cudgels in defense of our production.
Cine-Mundial, holding the center of the stage from the be-
ginning, is "doing its bit." The uproar was caused by an
innocent article in our Spanish organ, which gave rise to as
many interpretations as some of the latest diplomatic notes.
The American manufacturers should take advantage of this
unprecedented free publicity to introduce their brands in the
old Peninsula on a firm basis. We give the import duty on
film in Spain:
Three pesetas per kilo, assessed not only on the film it-
self, but also on the wrapping and tin box. A peseta is
worth about 20 cents. Film should be shipped as freight,
not by parcel post. Shipments by registered mail or as
printed matter are liable to a fine equal to six times the
amount of duty. The best way is to ship by freight in lots
of not less than eighteen reels at a time.
"Civilization" in Porto Rico.
"Civilization" was shown simultaneously in the two largest
moving picture theaters in San Juan, Porto Rico. Our local
correspondent states that the picture was as successful as
"Quo Vadis" and "Cabiria." All tickets were sold out hours
before the opening of the doors. The film will make a tour
of the island, playing on a percentage basis, under the
auspices of the Medal Film Company, an enterprising con-
cern with headquarters in New York and branches in San
Juan and other Latin-American cities.
News from Argentina.
Many of the moving picture theaters of Buenos Aires are
combining films with vaudeville acts — ?. departure in the
southern metropolis. The change has taken well with the
public.
Martinez & Gunche, producers of "Nobleza Gaucha," the
first moving picture made in Argentina, are preparing ten
new subjects to be released during the next few months.
The South American Film Service Corporation, with head-
quarters in New York, has just established a branch in
Buenos Aires. It is handling Metro, World, Universal, Blue-
bird, Red Feather and other American brands, as well as
Mutt and Jeff cartoons, several special features and a line of
educational subjects. We understand that Andres Cordero,
owner of the Teatro de la Princesa and president of the
Buenos Aires Exhibitors' Association, is a member of the
Buenos Aires branch.
Serials in Cuba.
"The Broken Coin," "Peg o' the Ring," "Graft" and "The
Mysteries of New York" are playing to capacity houses
throughout the island. About a year ago one of the best
known exchange men of Havana, talking about the Cuban
market in the office of Cine-Mundial, stated that serials were
bound to fail and that he would not buy them at any price.
"You see," he said, "there is a Chinese theater in Havana
and the public claims these pictures are made on the Chinese
method — they never end. There would be a riot if I at-
tempted to show one of these 'endless' subjects in any of the
big theaters." Well, we suppose he has changed his opinion
by this time. The Cubans are serial-crazy; and much of the
credit is due to the Universal.
News of the Week.
James L. Sheldon, president of the Randolph Film Cor-
poration, producers of Billie Burke in "Gloria's Romance,"
has recently closed the rights on this picture for the island
of Porto Rico.
* * #
Domingo Rafols. representative in New York of the Studio
Film Comnany of Spain, is leaving on March 8 for Barcelona.
He is taking several proposition of the worth-while Ameri-
can manufacturers for the further distribution of their films
in Spain. Mr. Rafols also is taking the Chaplin-Mutuals,
"Joan the Woman" and the Williamson submarine pictures.
* * *
Stephen T. King, special representative for the Submarine
Film Corporation for Latin-America, arrived in Buenos Aires
on February 25 and is arranging for the exhibition and re-
public rights on the picture "Twenty Thousand Leagues
Under the Sea."
* * *
Julian Ajuria, president of the Sociedad General Cinema-
tografica, one of the largest exchanges in Argentine, is leav-
ing on the Lamport & Holt line on March 5. Mr. Ajuria has
appointed as his personal representative in New York Mr.
Garfinkel, formerly with the Universal, and is now located in
the Godfrey Building.
The Precision Machine Company has recently made con-
nections with the Central American Film Service to act as
general sales representative for its machines in Venezuela,
Ecuador, Colombia, Peru, Panama and Central America.
* * *
The Radium Gold Fibre Screen has appointed Morris
Winik as general representative in Brazil, with headquarters
at Rio de Janeiro.
* * *
Frederick H. Knocke, formerly export manager of Pathe,
is now buying American film for Max Gluckman, of Argen-
tina.
* * *
J. C. Graham, special representative of Paramount, has re-
cently closed the sale of "Joan the Woman" for Argentine
and Brazil to Carle E. Carlton, who will book this feature
in the largest theaters in these countries.
The Triangle Company has appointed Carle Vasseur as
general representative in Spain, and he is now actively en-
gaged in the distribution of their films in Barcelona.
Business Increased in Newcastle, N S. W.
Newest Photoplay House There Built on Plan of American
Theaters Takes High Rank — Our Productions Popular.
THE nine film theaters in the Newcastle district have
an average seating capacity of about 1,200, according to
American Consul Lucien N. Sullivan -stationed there.
The customary price of admission is 12 cents or 24 cents,
although one or two of the smaller houses charge 6 cents
for some of the seats. In one theater 36 cents is paid for
a reserved seat.
Five-act feature films are usually shown. Some of the
theatres have two star plays for one show in addition to
war pictures and one or two comic acts. A show usually
lasts 2 hours or more. Only one theater gives continuous
performances. The dramatic type of picture is most in favor.
A film combination exists in Australia with headquarters
at Sydney. Several of the exchanges, however, are inde-
pendent.
Films from well-known American companies are in general
use. The duty on dramatic films is 4 cents a foot, but other
films are free of duty. Newcastle has no film buyers. All of
the exchanges have their headquarters in Sydney, which sup-
plies the Newcastle district.
The motion-picture business here has developed very rap-
idly within the past 18 months, and the number of theaters
has about doubled. The audiences represent the best class
of people. The newest picture theater in Newcastle takes
high rank because of its size, convenience, appointments, and
decorations. It was designed by an architect who had in-
spected many of the houses in the United States.
NOBLE DIRECTING SECOND MAE MARSH PICTURE
John W. Noble, one of the ablest of the younper directors
of motion pictures, has signed with Goldwyn Pictures and
commencing Monday, March 21, will direct Mae Marsh in her
second Goldwyn production. Miss Marsh's first picture was
completed in less than six weeks and now that Goldwyn
has its big Fort Lee studio plant standardized and working
efficiently, the company will be enabled to reduce the amount
of time on productions. Ending her work in a story by
Irvin Cobb on Friday. Miss Marsh was all readv to begin
the new picture with Director Noble three days later.
2092
THE MOVING PICTURE WORLD
March 31, 1917
Picture Situation in Spain
Growth of Motion Picture Business in Barcelona
Makes It Chief Importing City in Peninsula
for Films and Apparatus — American
Serials and Comic Subjects
Well Liked
VICE-CONSUL Harris N. Cookingham, Barcelona,
writes in "Commerce Reports" that throughout the
Barcelona district of Spain motion picture exhibitions
In the smaller towns are held perhaps only two evenings a
week, but in the larger towns and cities pictures are shown
at several halls both afternoon and evening daily. In the
smaller places a program frequently consists of 2,000 to 2,-
500 meters of films, of which one subject may have about
1,500 meters, and the remainder of the program may be made
up of pictures of 200 to 500 meters. The average program
in Barcelona comprise some 5,000 meters in which one new
subject is presented each day. Each picture is exhibited for
three days.
Greater Barcelona has 54 motion picture theaters, with
an average capacity of probably 1,500 persons. Some of these
houses have vaudeville performances in addition to the pic-
tures, but in the greater number only motion pictures are
given.
The admission fees for the exhibitions, which often last
three or more hours, vary from 0.10 to 0.60 peseta (approxi-
mately $0.02 to $0.12), according to the class of the theater
and the location of the seat. The "preferred" seats in the
best theaters cost 0.60 peseta and other seats 0.30 peseta. In
the cheaper halls the preferred seats cost 0.30 or 0.25 peseta
(about $0.04 or $0.05) and the general admission is 0.10 or
0.15 peseta.
The programs usually are made up of four or five unre-
lated films, of which one is a dramatic subject of three or
more reels and the others, miscellaneous subjects, of about
300 meters each. Where serial pictures are shown, two num-
bers of the series are exhibited in an evening in addition
to the shorter films of varied subjects.
The types of pictures especially favored here are dramatic
subjects of four or five reels with intrigue and plenty of
action. The Nordisk films are popular. So also are various
Italian and French dramatic films and American comic pic-
tures of one reel. Scenic offerings are not as popular as
those having either dramatic or farcical plot, although scien-
tific films and picture reviews of current events are shown.
In addition to the French and Italian products mentioned,
pictures of British and German origin are occasionally ex-
hibited, as well as more recently those of Spanish manufac-
ture. American serials are shown here profitably, but the
shorter films except those of a humorous character can not,
it is stated, be handled here as extensively as those of other
origin because of their high prices European pictures fre-
quently are sold to dealers in Spain at 1 to 1.25 pesetas a
meter. In special instances, where the film is of particularly
high class, better prices are obtained.
Spanish dealers rent the films to exhibitors for terms of
three days at an average rental of 0.20 to 0.25 peseta a meter
for the term. In Spain it is not considered sound business
ethics for importers to purchase films already used, and ac-
cordingly no specific prices are established for films not en-
tirely new. Those which are no longer available for exhi-
bition purposes in Spain have no local market value as ma-
terial.
As the motion picture is such a popular form of amusement
here, the proportions of the business have developed consid-
erably until Barcelona is rated as the chief importing city in
the peninsula for films and apparatus. One disadvantage to
be overcome in the importation of American pictures is the
sale by American exporters of used films of which new copies
are afterwards sold to other Spanish importers. The high
prices at which most of the American products are sold to
these importers also tend to create an obstacle to the unlim-
ited development of the market, inasmuch as the Spanish
dealers find it more profitable to handle European products.
Under present circumstances the shorter American films are
not considered profitable unless they embody some special
feature, such as the appearance of a well-known motion-pic-
ture actor.
It would be well to offer prospective customers in Spain
the most attractive terms of sale, which should compare fav-
orably with those granted under normal conditions by Euro-
pean manufacturers. These are generally credits of 60 to 90
days, or cash 30 days after receipt of merchandise.
While the average rental for films, covering terms of three
days, is 0.20 to 0.25 peseta a meter to the exhibitors, it should
be explained that these prices are for motion pictures which
have not previously been exhibited here. After the first
exhibitions the theaters pay lower prices until at last the
films are sent to the smaller towns for display during two
days of the week at rental prices of 0.03 to 0.04 peseta a
meter.
The posters of films to be exhibited in Spain are extremely
important as a means of insuring the success of the picture
play. As a general rule a good film depends for a large part
of its popularity upon skilful advertising. In addition to
the very essential photographic views of the play, which
are often displayed not only in the theater lobbies but also
in prominent shop windows throughout the city, and accord-
ingly should be attractive and composed of numerous
scenes, the importers and exhibitors desire large posters of
12-sheet and 18-sheet sizes, as well as the quad crown
and 6-sheet size. (A list of importers of motion-picture
films at Barcelona may be obtained from the Bureau of
Foreign and Domestic Commerce, its district or cooperative
offices. Refer to file No. 81927.)
Valencia, Spain, has about fifteen regular film theaters,
with an average seating capacity of 350, including approxi-
mately 90 "preferencia" or reserved seats, according to
U. S. Consul John R. Putnam in that city. In addition, two
large theaters are devoted, except during short periods, to
film productions, and are the principal ones for such attrac-
tions. One of these has a seating capacity of 250 box
seats, 852 preference seats, and 700 general admission seats.
The other theater seats 180 in the boxes, 442 in the prefer-
encia, and has a capacity for 800 general admissions. Six
other important theaters have some film performances.
Admission prices, although often raised when important
films are shown, are usually as follows: Boxes, with five
admissions, from 40 to 80 cents; preferencia, from 5 to 7
cents; and general admission, from 2 to 3 cents. In certain
houses reductions are made for children and for the pur-
chase of a number of tickets for different performances.
A film performance lasts from one and a half to three
hours, and is shown from two to four times daily. It in-
cludes a long four-part or five-part film, a shorter one in
lighter vein, and, at the end, a comic film. All types are
to be seen, but dramatic pictures seem to be most popular.
Those showing comic celebrities, or having a detective plot,
or presenting cowboy scenes, draw large audiences. Films
of current events are shown regularly in Valencia.
During the heat of the summer the people here seek the
seashore and country, and many of the theaters are closed,
but during the rest of the year picture shows constitute the
principal form of amusement for all classes. It is doubtful
if unused films are shown in Valencia, for practically all
first runs are exhibited in Barcelona or Madrid. The orly
used films purchased, however, are those which have not
previously been shown in Spain and which are in good con-
dition.
DAVID STERN COMPANY ISSUES CATALOG.
The David Stern Company, of 1047 Madison street, Chi-
cago, has issued a sixty-eight-page catalog, "Everything in
Cameras." Added to a wide line of still photographic ma-
terials the company carries many motion picture cameras,
including, among others. Davsco professional Kino, Uni-
versal, Pathe. Urban. Williamson. Ernemann, Kinograph,
Prestwich, Rell & Howell, De Brie, Parvo, U. S. Cine,
Fnsign and Vista. A special department is devoted to these
latter. Listed also are accessories, papers, chemicals and
photographic supplies.
WILLIAM MARR JOINS FOX.
William Marr has been added to the cast of the new George
Walsh feature, which Otis Turner is screening in the Wil-
liam Fox studios. This will be Mr. Marr's first appearance
in a Fox drama. He has been in motion pictures for the
hist year, associated mainly with the Lasky and Universal
companies. Previously, he played with the Alcazar Stock
Comnany in San Francisco, where he received his original
training for a dramatic career.
March 31, 1917
THE MOVING PICTURE WORLD
2093
Picture Conditions in the Orient
American Consuls at Shanghai and Canton Give Interesting
Data on Film Business in China.
FILM theaters in Shanghai catering to foreigners include
three open the year round and one outdoor resort for
summer programs, says the American Consul General
Thomas Sammons, in that city, in an article published in
"Commerce Reports." The Victoria and Olympic Theaters
are managed by the Ramos Amusement Co., Victoria Hall,
Haining Road. These theaters are situated in different sec-
tions of the city and show the same films successively. The
Apollo Theater is under different management.
The average seating capacity of these theaters is about 700,
and the equivalent of 25 to 60 cents is charged for admis-
sion, according to the location of the seats. A show gen-
erally consists of a feature film of several reels and a few
short-length films, the performance lasting 2y2 to 3 hours.
The foreign patrons seem to appreciate the feature films
or any films which show good acting, for high-class theatri-
cal companies do not visit Shanghai. These theaters also are
patronized by the better class of Chinese, who prefer comic
films, Wild West shows, or something sensational or excit-
ing.
A few Chinese film theaters charge 5, 10 and 15 cents ad-
mission and show imported films rented from the other
theaters. Such theaters are visited regularly by some for-
eigners and by many Chinese.
The Ramos Amusement Co. imports most of its films but
the limited field does not allow the importation of .new films.
It has heretofore procured a good many used films through
a company in London, and also has imported direct from
New York, sometimes through a local commission house.
The Apollo Theater obtains most of its films through a
Shanghai house.
Canton has six motion-picture theaters with an average
seating capacity of about 500, according to U. S. Vice Consul
P. R. Josselyn, stationed in that city. Another is in course
of reconstruction and when completed will seat 1,100. The
show is usually made up of films in two or three parts, each
part being about 300 meters long. Occasionally special-fea-
ture films are screened, and these are most in favor among
the Chinese. The length of performance is two hours. Two
performances are given in the afternoon and two in the
evening.
The type of picture most in favor with the Chinese is the
detective drama, ' although films of adventure are also in
large demand. American productions depicting cowboy and
other features little understood by the Chinese, with which
the market has been oversupplied, are not popular. Brands
generally shown comprise French, Italian and American
makes. Feature films are sold on their merits regardless
of length. No film buyers are in business at Canton.
Hongkong is the distributing center, and the local theaters
obtain their supplies from that port.
As regards the duty on new and used films, it is stated
that the proprietors of the local motion-picture theaters
deposit a certain sum with the Chinese maritime customs,
and the amount is refunded on the return of the films to
Hongkong. The duty on films imported into China is on
the basis of 5 per cent, ad valorem.
Film Industry New in Madras
Although a Recent Development It Is Growing in Popularity
— Other Towns in British-India Taking to Pictures.
THE motion picture business, says Consul Lucien Mem-
minger, Madras, India, is a recent development in that
city, but the popularity of this form of entertainment
is rapidly growing. Of the four theaters now being con-
ducted two have just been opened and a third has been in
operation only a year. It is believed that numerous other
towns in South India will soon have picture houses. Ban-
galore, the principal city in the native State of Mysore, al-
ready has one such theater.
Despite the fact that South India has more than 60,000,000
inhabitants, few towns of importance are located here, as
most of the people live in villages or in the country. Madras,
with a population of 518,000, is by far the largest city of the
region, and by reason of its port facilities, railroad connec-
tions, etc., is the center' of trade and industry for all of South
India. It is one of the oldest English establishments in
India, and probably a higher percentage of the native popu-
lation here read and write English than in any_ other part of
India. This is a factor in the growing popularity of the pic-
tures, since a large proportion of the audience thus under-
stands the explanatory phrases in English.
Other towns of importance in this part of India, which are
said not to be equipped with picture theaters at present are:
Madura, South India, 263,780 inhabitants; Trichinopoly, South
India, 419,027 inhabitants; Coimbatore, South India, 261,474
inhabitants; Tinnevelly, South India, 211,517 inhabitants;
Secunderabad, Deccan, India, 85,165 inhabitants; Kum-
bakonam, Tanjore District, South India, 279,178 inhabitants.
The type of picture most appreciated by Indian spectators
is the ultra sensational. American detective photoplays have
proved very popular. It is doubtful, however, if the various
types have been tested systematically. Audiences are made
up largely of natives, occupying seats that cost about 4 cents.
To these, strongly melodramatic films are of the greatest in-
terest. The more expensive seats are occupied by well-to-do
East Indians, Eurasians and a small percentage of European
residents. The last mentioned are representative of the
British official or mercantile community. To many of these
possibly films of a more conservative type than those most
in favor with the masses of the people would be acceptable,
but the programs now being offered are evidently popular.
Complete changes are made at least once a week.
The proprietors of the picture theaters in Madras do not at
present purchase films direct from the producers. Venkiah
Bros., proprietors of two of the houses, obtain theirs from
Bombay, and the manager of the Elphinstone theater obtains
his entire program from headquarters in Calcutta. Many
of the pictures shown at the Elphinstone are Pathe Freres
films and are furnished by the Pathe agent in Calcutta. The
Elphinstone is one of the largest of the motion picture thea-
ters in Madras.
Picture Shows in Southern Brazil
Only the Houses That Give American Films Have Any
Crowds.
Porto Alegre, Brazil, February 10.
rHE people of this city who like moving pictures — and
they are numerous — are entitled to better service than
that dealt out by the managers of local houses. It
seems to be the prevailing idea that anything that can be
thrown on the screen is good enough. The price of admis-
sion, generally 25 cents, is surely high enough. This price
is charged for shows that would die in a day elsewhere. Porto
Alegre suffers the fate of being one of the last towns served
by the agencies in Rio de Janeiro, and what films do reach
here are not fit for projection.
As a matter of fact, the one film that draws houses any
time was so badly worn that the agency sent a newer one to
leplace it. That film was "The Mysteries of New York,"
the famous "Exploits of Elaine." It reached here by way
of Paris, with the names changed just enough to give a
French tinge to them. This film is occupying a place all
its own. It is run and re-run, and always gets crowds.
The Recreio theater closed up, reason not known, in the
midst of a successful run of the Universal's "The Broken
Coin." The rights to the picture seem to have gone with
the theater.
The Guarany is announcing the coming of "An American's
Home," which had a long run in Rio de Janeiro.
The most beautiful theater in the city, the Petit Casino,
gets very little business. If the managers would ask them-
selves a question or two, they might know the reason. The
operator is a chap who requires a little elementary instruc-
tion in the art of projection. His machine is so loose on its
base and he runs so rapidly that no one can stand the pain
of sitting through a show. Another annoyance that does
not seem to be noticed is that caused by the seats. Every-
thing is on the outside of the building. The seats are made
by local carpenters, imitating the real thin? so as to be cheap.
The seats are pivoted so near the center that a slight touch
causes them to fall, making: a noise loud enough to_ startle
the average person if the film happens to be interesting. It
is not uncommon to hear half a dozen rackets from this
cause every five minutes. If it were not for an occasional
season of opera this house would have to close up entirely.
The Selecta shows almost exclusively pictures of Italian
origin, and its business is never very heavy.
The Garibaldi shows almost nothing but Universal, its
price of admission is half that of other houses, yet it man-
ages to keep good crowds every day.
The Coliseo runs all makes of pictures, its price isJow; and
it always has a fair crowd. Its location is bad, otherwise it
v, ould certainly do better business.
The famous "Vampire" series (Gaumont) does good busi-
ness, but the sections arrive so far apart that interest is lost.
J. H. C.
2094
THE MOVING PICTURE WORLD
March 31. 1917
Conducted by REV. W. H. JACKSON
Modern Educational and Its Makers
Branch of the Business Relying Upon Co-operative Ability
of a High Order for Its Successful Screening.
By Margaret I. MacDonald.
WHETHER by competition or actual demand the fact
has established itself as firmly as the pyramids that
the educational film has become a necessity to the
average moving picture program, and that the making of
an educational moving picture has become an artistic pro-
fession— a profession different from any other. Unlike the
painter, whose hand labors
alone, to make his creation of
oils or water colors the master-
piece that it finally becomes,
the maker of the educational
film is often obliged to rely on
helpers in order to carry his
scheme to a successful finish.
The maker of the topical film,
for instance, employs large
numbers of cameramen, spread
practically over the face of the
entire globe, whose duty it is to
follow the instructions of their
leader as nearly as possible,
and who "shoot the film in" to
the editor as fast as the pic-
Burton Holmes.
Dressed for Semi-Tropics.
tures are taken. It is then
that the intelligence and good
judgment of the editor gets a
chance to assert itself, when
the thousands of feet of film
which have been snapped on
current events are looked over
and tactfully assorted, sub-
and MARGARET I. MacDONALD
of the telephone to a realization that the most important
event of the week has been inconsiderate enough to happen
at the stroke of midnight, or in the "wee sma' hours" of the
morning.
Next in topical interest is the newest form of educational,
the screen magazine or magazine in film. The making up
of this class of periodical or weekly, while hardly as strenu-
ous a task requires the same skill and insight into public
taste that the making of the news weekly necessitates. And
as in the presentation to the public of anything of an in-
structional character, the "pill" as it were, must be put
through its process of sugar
coating, the editor must precede
each separate side of the ques-
tion with a subtitle entertain-
ing as well as descriptive, and
he must pay quite as much at-
tention to the arrangement and
choice of his subjects, in fact,
as the maker of the printed
magazine.
The periodicals which answer
to this class are "Reel Life,"
made by the Gaumont company,
and issued by the Mutual Film
Corporation, the "Universal
Screen Magazine," made and re-
leased by the Universal Film
Edward S. Curtis.
Film Historian of the Ameri-
can Indian.
Manufacturing Company, and
the Paramount-Bray "Picto-
graph." In the making of the
screen magazine considerably
more scope for a differentia-
tion of ideas is possible. For
instance, the "Universal Screen
Magazine" works in conjunc-
tion with the Board of Health.
E. Cohen, Editor Hearst-Pathe News.
titled and arranged into the
form of news weeklies, such as
the Animated Weekly, the
Hearst-Pathe News, the Mu-
tual Weekly, or the Selig-Tri-
bune.
The position of editor of one
of these weeklies is not what
might be termed a "soft snap."
On the contrary, he must be
ever on the alert for subjects
of current interest, he must see
to it that his cameramen are
"on the job" at the first thun-
der of a terrific explosion or
the first glare of a million-dol-
lar fire. He maintains a telephone
connection with the big newspapers, through which he is
apprised of events that are of interest to the news weekly;
and at that moment when sleep is the sweetest of all morsels
to the tired brain, he is frequently aroused by the ting-a-ling
S Kw J
Robert C. Bruce.
A Poet of the Screen.
It has in its employ an expert
cook, whose duty it is to teach
the public the proper methods
of preparing various kinds of
food; it has an eagle eye on the
newest inventions, and makes a
specialty of the Willie Hopkins
animated clay cartoons. "Reel
Life" has thus far concerned
itself largely with industries,
science, the latest dances,
slightly with fashions, and picks
up at random artistic novelties.
The "Pictograph" covers a
variety of subjects, often in-
cluding sports, and at the pres-
ent time uses as a finish an
amusing Bray cartoon.
Then there is another class of educational film, the prod-
uct of the poet of the screen. This class consists of scenic
pictures, the photographing of which is done by men who
Herbert T. Cowling.
13,200 Feet Above the Sea in
New Mexico.
March 31, 1917
THE MOVING PICTURE WORLD
2095
love God's out-of-doors, who are able through absolute poesy
of soul to bring to the screen true revelations of Dame Na-
ture in her various moods, and to harmonize groups of scenes
with subtitles of literary beauty and premeditated excellence.
„ And it may be truthfully stated
that no phase of motion picture
photography more faithfully
portrays the mind of the man
at the helm than does the land-
scape picture of the screen; the
negative, positive, practical or
poetic quality of the mind
shines forth in this type of edu-
cational picture more eloquent-
ly than in any other.
We have also the historian,
the scientist and the man of
daring of the screen. These
men contribute in an inestima-
ble degree to the general edu-
cation of the masses, the ma-
jority of whom would have lit-
tle or no knowledge of the
graver branches of study, but
for the educational wealth and
facilities of the screen. And
last, but not by any means least,
is the man whose work lies
principally with the mechanical
side of the picture, whose task
Raymond L. Ditmars, it is to risk his life if need be
"Animal wizard." in the service of the industry;
who gains little of the satisfac-
tion of appreciation other than
his wages or that self-satisfac-
tion which comes of a realiza-
tion that he has surpassed in
daring or accomplishment
others of his profession. This
is the man behind the camera.
The name of this important
factor of the educational mov-
ing picture industry is Legion.
He is everywhere, and one of
his most necessary attributes is
the capacity to fight, to be able
to "bag" the choicest bits in
spite of obstacles. To this man
we should feel most truly thank-
ful; for while we sit comfort-
ably in our theater chairs calm-
ly surveying the latest film
catch, he is breathlessly scurry-
ing about from place to place
in order that our news appetite
may be continually gratified.
The
Donald O. Thompson.
Official War Photographer and
Man of Daring.
maker of the modern
educational film, which, by the
way, bears a widely different
complexion than the said edu-
cational of former days, previ-
ous to the general recognition
of its entertainment value, lives
much of his time in the field of
adventure. He climbs through
the eternal snows of the high-
est mountain peaks side by side
with his cameraman; or per-
haps he is his own photogra-
pher. He searches with delight
in the remotest nooks of "no
man's land" for rare treasures
of scenic beauty or revelations
of natural phenomena. He hob-
nobs with the scientist and with
men of varied professions, and
becomes of necessity a student
of many things.
We owe to the maker of the
educational film, even to the
most insignificant member of the profession, an eternal debt
of gratitude. The educational film in its most modern form,
and the man who makes it, have come to stay; they are
rapidly becoming universal necessities that will not be de-
nied. On them is largely dependent that wonder window
through which the masses are today privileged to view the
greatest of the earth's marvels.
Jack Cohen.
Editor Animated Weekly and
Universal Screen Magazine.
"Always on the Job."
Interesting Educationals
Six Travel Subjects, Two Topical, One Culinary, Four
Industrial, and Three Zoological.
Reviewed by Margaret I. MacDonald.
"Oregon's Rocky Coast" (Mutual-Gaumont).
SOME of the most delightful spots on the Pacific are to
be found on the coast of Oregon. "See America
First No. 78" contains a number of lovely scenes photo-
graphed along the Oregon coast, among them the Giant
Steps, Ecola Point, the Needles, Tillmook Rock and light-
house, summer cottages along the coast, Camel Rock, Hug
Point, where a roadway has been cut for the accommoda-
tion of automobiles, and Castle Rock. Other scenes of in-
terest and beauty are in the vicinity of Elk Creek which,
with its waterfalls, affords some delightful views; also trails
through the woods and the beautiful Woodland Falls. Won-
derful surf scenes are also a part of this subject, sunlight
ripples before a storm being one of the closing pictures.
The reel ends with an amusing animated cartoon entitled
"Rastus Runs Amuck."
"Rustchuk, Bulgaria" (Mutual-Gaumont).
The ancient city of Rustchuk, Bulgaria, is one of the sub-
jects chosen for "Mutual Tours Around the World No. 18."
We learn through this picture that the city has a population
of 40,000 and has been fortified since the time of the Romans.
We learn also that it is situated on the Danube which sep-
arates Bulgaria from Roumania on the north. A panoramic
view of the city is shown, and also closeups of some of the
principal buildings such as the Prince Boris Lyceum. The
minaret of a mosque from which the Turks, of whom a
goodly number are among the population, are called to
prayer, Alexandrowska street, Rustchuk's principal thor-
oughfare, and a group of Bulgarian types are interesting
sights.
"Munich, Germany" (Mutual-Gaumont).
An excellent idea of the city of Munich can be gained from
"Mutual Tours Around the World No. 18." One of the most
interesting sights is the Karlsplatz, a street in Munich where
we learn how 1'fe goes along in the commercial center of
the city. The Town Hall of Munich is an imposing building.
Then there is the Frauenkirche or women's church, the Ba-
varia Monument, and the famous Hofbrau, where Germany's
national drink accompanied by dried fish, cheese of various
kinds and other favorite German delicacies is served in the
crowded gardens. A street festival and novelty venders are
also interesting sights.
"Schonbrunn Castle, Austria" (Mutual-Gaumont).
Schonbrunn Castle, situated in Austria not far from Vienna
is the summer home of the royal family of Austria; so we
learn in "Mutual Tours Around the World No. 18." We
also are reminded that Napoleon had used this castle as his
headquarters. Among the things of interest which are pre-
sented in this subject are the Gloriette, a pillared edifice
overlooking the gardens, a favorite resort of the Empress
Maria Theresa, the beautiful fountain of Neptune with close-
ups of the wonderful statuary surrounding it, the hot houses
filled with tropical plants, and the impressive Roman ruins
that have been reconstructed in the castle grounds.
"The Land of Silence" (Educational Films Corporation of
America).
"The Land of Silence," although not a current release, is
one well worthy of mention. It is unusually beautiful in
subject and photography, and pictures a man and his dog
wandering off into a land of mountains and snow, of mir-
rored lakes, and silence, and peace. Not a single living thing
is seen to enter the picture from beginning to end save the
man and his companion, except once when they are repre-
sented as sighting from the edge of a cliff two travelers on a
trail below them hurrying away from the winter to their
narrow streets. The picture is truly delightful, and repre-
sents one of the artistic efforts of Robert C. Bruce who has
subtitled it with numerous charming and appropriate quota-
tions.
"In the West Indies" (Paramount-Bray).
A brief look-in at that portion of the West Indies in the
vicinity of Jamaica is given us in the Paramount-Bray-Picto-
graph No. 59. We see as we approach the docks, the diving
boys waiting for the incoming ship, and we see the passen-
gers on the ship as it approaches throwing pennies into the
water and watching with interest while the boys dive for
them. Other interesting sights show the coal heavers, na-
tive women as well as the men, carrying huge baskets of
coal to the steamer, and also the spinning of rope tobacco.
2096
THE MOVING PICTURE WORLD
March 31, 1917
"How to Make Money Last" (Universal).
An interesting short length inserted in the "Universal
Screen Magazine No. 12" shows us Uncle Sam's laundry
where soiled paper money is put through a cleansing process
that makes it like new. This illustrates a neat bit of the
government's economy, and saves in the printing of new
bills.
"Guarding Our Shores" (Universal).
The "Universal Screen Magazine No. 12" contains interest-
ing and instructive views of some of the life-saving stations
that dot the coast line of the United States. In this number
we see the coast guards at drill and learn that the roughest
water holds no terrors for them. We see them practicing
rescue methods, launching a life boat and shooting a life
line to a dummy ship's mast. We are also given a demon-
stration of the breeches buoy method by which shipwrecked
sailors are saved in rough weather.
"How to Make Apple Snow" (Universal).
Mrs. A. Louise Andrea's demonstration of how to make
the delicious dessert, Apple Snow, in the "Universal Screen
Magazine No. 12," will, no doubt, be appreciated by thou-
sands of housekeepers throughout the land. She shows us
how we must first pare and then grate the apple, after which
the whites of two eggs are to be added. We learn that con-
stant whipping increases the quantity and improves the qual-
ity of the dessert. As the mixture rises powdered sugar is
added slowly, also one level teaspoonful of salt and a tea-
spoonful of vanilla. When finished we are told to serve it
cold with whipped cream. The cooking lessons presented in
the Universal Screen Magazine are of inestimable value when
we remember what well-prepared food means to the human
system.
"Artistic Vases" ( Mutual- Gaumont).
In this subject contained in "Reel Life No. 45" we are
privileged to watch the fashioning of the beautiful vases
which are manufactured on the Jouan Gulf in Southern
France. We see the clay placed in molds and also the re-
moval of the molds when the composition has returned from
the firing oven. We are given glimpses into the decorating
studios where the artists are at work with brush and paints;
and finally we are shown exquisite designs in their finished
condition.
"Fursi — From Trapper to Wearer" (Mutual Gaumont).
"Reel Life No. 45" contains a well illustrated series on
the preparation of furs for the market. The opening scenes
in the trappers' domain are purported to have been taken
at Cape Prince of Wales, Alaska. We learn that the best
furs are obtained in the far north and that those trapped in
the winter are the best for the reason that they do not shed
the hair. We learn also that the raw furs are turned wrong
side out and scraped on fleshers or sharp knives, after which
they are placed in saw-dust and then beaten to thoroughly
remove it again. A special pickle is then prepared into
which the skins are placed for the purpose of preservation.
Small skins are cut into strips and dexterously joined to-
gether to form long skins. After all preliminary treatment
have been given the skins are dampened and stretched on a
board by nailing. They are then lined, or made into coats,
etc., for the market. An exhibition of furs in a Fifth Avenue
salesroom closes the subject.
"Rivaling Nature's Flowers" (Paramount-Bray).
The manufacture of artificial flowers as illustrated in the
Paramount-Bray-Pictograph No. 59 presents a delightfully
artistic subject. Here we see the artist copying the natural
flower, showing in detail the making of rose petals. First
the impress is taken of the individual petal, after which the
paper or whatever material is used is cut the proper size
and shaped in a mold. The flower is constructed by hand
and each individual petal receives an equal share of attention.
The manufacture of artificial fruit is also included in this
subject, and so perfect are the samples held up for com-
parison with the real article that it is difficult to distinguish
the difference.
"Manufacturing Unbreakable Dolls" (Universal).
The necessity of increasing the home manufacture of cer-
tain articles of which the European war has caused a scarcity,
has driven the inventive brains of Americans to work. The
manufacture of unbreakable dolls is evidently an outcome
of this condition, and the illustration photographed for the
"Universal Screen Magazine No. 12" shows the putting into
practice of the discovery of a Baltimore chemist of a com-
position which is said to be the most ideal yet invented for
the manufacture of dolls, which when cooled is absolutely
unbreakable. We see in the picture the mixing of the com-
position and the pouring of it into moulds. The removal of
the moulds from the cooled substance displays a perfect
head on which varnish and paint, with the assistance of an
eye specialist puts the finishing touches. We then are taken
to where the bodies of the dolls are being stuffed, and are
also shown the garment makers at work making doll's
clothes. These clothes are handed over to experts who
dress the dolls, which are then ready for the retail store.
"An Alligator Farm." (Universal).
The scenes taken on a Southern California alligator farm
and shown in the "Universal Screen Magazine No. 12" are
interesting. Three hundred young alligators ranging from
three to five years of age are shown, and in addition to these,
five hundred baby alligators. Our attention is also drawn
to the difference between a crocodile and an alligator. This
is a short bit, but interesting in substance.
"The Wonderful Pelican." (Mutual-Gaumont).
An interesting study of the pelican as he exists on the
pelican islands off the coast of Florida, which islands are
retained by the United States as a home for these birds,
will be found in "Reel Life No. 45." One of these islands
is low and sandy while the other is covered with grass, so
we are told in subtitle. Views showing large flocks of
pelicans are shown, also an individual nest and eggs, and
later the young pelicans whose color before their white
feather dresses materialize, is steel blue. Another fact con-
cerning the pelican which we learn through this picture is
that the beak of the pelican with its underhanging pouch
is capable of holding a three pound fish.
"Jungle Vaudeville." (Educational Films Corporation of
America).
This is an unusual animal picture prepared by Raymond
L. Ditmars introducing various small animals performing
amusing tricks. It is easy to guess that the clever photog-
rapher snapped these little creatures at various times in
their existence when they themselves felt most secure in
solitude. The opening of the picture tells us cf the jungle
vaudeville show which is to be held, following which we see
a group of toads hurrying along in hopes of gaining the
best seats. This we find they are successful in doing when
in the next scene we see them comfortably seated on an
assemblage of spotless white toad stools. The African
jeroboa appears in the arena and makes his bow before
performing a jumping feat; the armadillo does a strong
man act; the common house fly comfortably seated in an
arm chair on the back of a beetle does a juggling act; a
monkey "skins the cat"; the premier appearance of a pair
of Japanese whirling mice makes a "hit."; the grinning sal-
amander does his part to amuse the audience, as do also
the spider, the chameleon and the lemur whose flying leaps
are second to none. Two of the most interesting of these
jungle performers are the beetle who by front-foot manipula-
tions beckons his friends to "come over to the other side,"
and the diving frog whose preparations for the supreme
effort are a mixture of grace and grotesqueness. Views
of the frog swimming under the water also also included.
Edison Special Program Ready
The Long Looked for Specially Prepared Program of
Weekly Release at Last a Reality.
IN THE Motion Picture Educator of our issue of Dec.
9th, 1916 there appeared a reference to the lock-reel
program specially prepared for the family group, which
was at that time expected to be placed on the market by
the Edison Company at the beginning of the New Year.
But as all good things require time for proper development,
it has only now arrived at a state of maturity, and a com-
pany has been formed, known as the Forum Films, Inc.
Information regarding the distribution of this weekly pro-
gram appeared in our issue of Mar. 17. Exchanges are be-
ing established in all parts of the country for the distribu-
tion of what will be known as "Conquest Pictures" which
are to consist of the most wholesome and entertaining
types of film.
The first program of the Forum Films, Inc., will be as
follows: , ,.
"Puss in Boots"— approximately 400 feet. (The well-
known fairly tale in silhouette).
"A Vanishing Race"— approximately 500 feet. (A
short scenic made on the reservation of the Black-
foot Indians).
"The Sea Horse"— approximately 250 feet. (A short
study of an interesting and little known fish).
"The Half Back"— approximately 3,000 feet. (A pic-
turization of Ralph Henry Barbour's well-known
story of school life and football).
March 31, 1917
THE MOVING PICTURE WORLD
2097
"The Dinosaur and the Missing Link" — approximate-
ly 500 feet. (The first public presentation of a new
group of animated manikins).
"Captains of Tomorrow" — approximately 400 feet.
(A dress parade at West Point).
While we are not yet in a position to speak from the
angle of the reviewer we must admit that this program is
interesting in appearance. We learn that Robert Louis
Stevenson's "Kidnapped" will be the feature of program
No. 2, and Albert Stearns' "Chris and the Wonderful
Lamp" of No. 3. Other stories of which the picture rights
have been acquired for future production are:
"The Little Chevalier," by M. E. M. Davis.
"The Star Spangled Banner," by Mary Shipman
Andrews.
"The Crimson Sweater," by Ralph Henry Barbour.
"Jack Ballister's Fortunes," by Howard Pyle.
"Billy and the Big Stick," by Richard Harding
Davis.
."T Haviland Hicks, Freshman," by J. R. Elderdice.
"Philip Kent in the Lower School," by T. Truxton
Hare.
"The Boy Who Cried Wolf," by Richard Harding
Davis.
"Scouting for Washington," by J. P. True.
"Barnaby Lee," by John Bennett.
"Hugh Gwyeth," by Bulah Marie Dix.
Educational Alliance Forum
Discusses Better Film Movement and Listens to Enlight-
ening Addresses on the Subject.
ON Wednesday, March 7, the Young People's Branch
of the Educational Alliance, at their regular meeting
at 9th Street and Stuyvesant, New York City, dis-
cussed at length the problem presented in the Better Film
Movement. The meeting was an interesting one, not differ-
ent, however, from the many other gatherings for a like
purpose that have recently been held in the metropolis.
The chief speakers of the evening were Richard Welling,
former Civil Service Commissioner of New York, and chair-
man of the meeting, who reviewed the early use of static
pictures in teaching backward children, and spoke of the
wonderful educational possibilities of the moving picture
and also of its abuses; Herbert F. Sherwood, Assistant Sec-
retary of the National Board of Review, who presented
facts and figures pertaining to the growth of the industry
and exhibited the Vitagraph film "From Script to Screen";
E. M. Barrows, whose subject covered the question of legal-
ized censorship and the right of the public to expression
which might be made possible through nation-wide organ-
ization; and Mary Gray Peck of the Motion Picture Com-
mittee of the General Federation of Women's Clubs. Miss
Peck in speaking of the rut into which many of the pro-
ducers have fallen stated that it is time that the public
broke into the theatrical circle to let manufacturers know
that something closer to life is wanted than that type of
melodramatic picture of which the public is growing weary.
At the close of the scheduled addresses the audience
joined in an enthusiastic discussion of the subject to which
Mr. Sherwood gave enlightening answers.
The Children's Program
How M. B. Thompson, Pioneer Worker in the Field Con-
ducts Entertainments and Selects Programs.
THE selecting and management of children's programs
is approaching the plane of the fine art. The anti-
pathy of children to any form of segregation which
holds them aloof from places and things frequented and
enjoyed by their elders makes it necessary to use consider-
able tact in dealing with the moving picture question as it
concerns the child. This of course involves the selection
of the pictures suitable for the child to see, and the pres-
entation of them in a fashion pleasing to the child.
With regard to this problem the lines followed by Miss
M. B. Thompson of Springfield, Ohio, who five years ago
started the ball rolling in her home town, may be interest-
ing to many. Miss Thompson after gaining the co-operation
of the exhibitor, does the "shopping" as she calls it. She
visits the manufacturer or the exchange man, views the
pictures, or chooses from lists of recommended films, se-
lecting those which she believes will suit the particular
occasion for which she wants them. Before selecting a
program for a certain theater she takes the trouble to find
out what special subject is being studied by the children of
that neighborhood at school; and in choosing the educa-
tional adjuncts of her program she keeps this in mind. The
result is that what might otherwise be looked upon by the
children merely as a dry educational assumes an attractive
appearance because of the interest stimulated in the sub-
ject at school.
Another interesting point about Miss Thompson's
method is the fact that she prefaces her feature picture
with an insert appropriate to the occasion. For instance a
fairy picture is presented as being "for those who believe
in fairies." In addition to this a little girl is asked to come
to the entertainment dressed as a fairy, and some sort of a
frame or bower is arranged in the corner of the stage in
which stands the fairy under the enhancement of a spot-
light. Naturally the children are delighted; and as each
day's program is planned by Miss Thompson on just such
individual lines, the children always feel that there is going
to be something new and pleasant in store for them. On
"Bird" day the introduction to the picture on bird study
consists of an appeal to the children to help to feed the
wild birds in the cold weather when their natural food is
scarce, by throwing them daily a few crumbs from their
windows. Her program always closes with the singing of
"The Star Spangled Banner," when all stand and join in
the singing.
The work which Miss Thompson began in a small way
has continued to grow, and in Springfield and Urbana, Ohio,
these programs are moving in a successful way. She is
about to make a tour of North and South Carolina, Georgia
and Virginia with a view to opening up her work there.
ITEMS OF INTEREST.
At a meeting of the Religious Education Association held
in Boston on February 28, the subject of the moving picture
was among those discussed. The Committee on Social
Relations of the Church and Young People met in the after-
noon in the Old South Church, where a report was presented
by Herbert W. Gates of the Brick Church Institute. Fol-
lowing the reading of the report Mr. Gates recommended that
a special moving picture commission be appointed to decide ■
what the policy and work of the Association should be re-
garding the moving picture. Addresses were delivered by
Mr. Foster of the Community Motion Picture Bureau and
Orrin G. Cocks of the National Board of Review; and it
was noted that the point of view of the Association seemed
to favor moving pictures and leaned toward the the con-
structive rather than critical and reactionary methods.
Bishop Francis J. McConnell of the Methodist Church is
president, and Henry S. Pritchett president of the Carnegie
Foundation, is vice-president.
* * *
It is learned that the women of New Jersey are not likely
to take any action regarding the censorship bill which has
been introduced in that state. They are deeply interested
in the Better Film movement which is sweeping through the
country at the present time and realize that it is not likely
to be helped by legalized censorship. Representatives of the
legislative departments of the Federated Women's Clubs of
New Jersey listened with interest to an address on the sub-
ject delivered by Mary Gray Peck at the Robert Treat Hotel,
Newark, recently, and heartily indorsed Miss Peck's views.
* * *
Cranston Brenton, Chairman of the National Board of
Review recently addressed a meeting of the Women's Civic
Club of Cleveland, Ohio, the Association of Commerce of
-Grand Rapids, Mich., and the Drama League, also of Grand
Rapids. At all of these meetings Mr. Brenton emphasized
the fact that from whatever point of view the question of
better pictures and their influence is approached, whether
social, artistic or moral, the greatest menace to efficient
development, next to the possibility of the production and
exhibition of evil pictures, is the matter of legal pre-publicity
censorship, which is unwarranted- and unjust, and prevents
the free development of a great industry and a great art.
* * *
A surgical film containing some remarkable demonstra-
tions was recently exhibited in the auditorium of the Hutch-
inson High School, Buffalo. Among these demonstrations
were methods of operation pursued by Dr. Alexis Carrell of
the Rockefeller Institute in his clinic at the hospital at
Compiegne, France, and American methods of bone graft-
ing as performed in the European war hospitals bv Dr. Fred
H. Albee of New York. One of the reels exhibited the re-
moval of a shrapnel ball from the heart of a soldier. The
use of the Daken antiseptic solution was also demonstrated
in another part of the film, the victim used for purposes of
illustration having three shot wounds in the leg. Another
interesting subject was the placing of artificial noses and
ears on men who had lost these organs.
2098
""""l^/T""""'""""""""" '""" "" 'l"""--''^^ iiiiiiiiiijim»- ~
THE MOVING PICTURE WORLD March 31, 1917
■ ■■^UllllUIMIIIIIUIIIIIIIIIIIIIIII^r- -^UIIQIIllliniHlllHIIIl immhi. ■iiiiiiiiiiimiiiiiimiiiii||i- r^lllllllllllliMlll'Vlllilllll
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Advertising for Exhibitors
•' ^i./l.;|. ■ .^^ V1 ■ - ■ ^ ■:" .1 ^ :. v,,,:m-\. i, .''■''■;:-,, :.:.,:,:: '■:;,m:
Conducted by EPES WINTHROP SARGENT
Mailing Lists.
EVIDENTLY exhibitors in the Salt Lake City section are a bit
careless. It will be remembered that not long ago Paramount
offered to circularize the patrons of exhibitors taking Paramount
service, if they would supply the addresses. These lists were sent out
under two-cent postage, and with the imprint of the exchange. Mr.
Carpenter says a surprising proportion of some lists were returned
"not found." Under the postal regulations only first-ciass matter is
■returned to the writer if found to be undeliverable, nor may such
matter be forwarded to a second address save under additional postage.
According to the Carpenter disclosures many exhibitors in his terri-
tory are working with lists from 50 to 80 per cent dead. In other
words they are getting from one-half to but one-fifth of the adver-
tising they are paying for. There are three ways of overcoming thi"
condition. Either an occasional piece of matter may be sent out
under the first-class rate, the return imprint may be used, or sub-
scribers may be required to renew their subscription.
The return imprint is the simplest form and this can be used every
time at no additional cost save where an address has gone dead. Simply
iprint up your envelopes with this card :
NOTICE TO POSTMASTER
If undelivered, please return to
Gem Theater,
Hometown, N. Y.
Return postage is guaranteed.
With this card in use any matter not delivered is returned under
a one cent due stamp, and for the investment of this penny the In
formation is acquired that saves further stamps and circulars.
The renewal blank has been shown in many forms in this depart
ment. In the simplest form it looks something like this.
We are revising our mailing list.
If you wish to continue to receive our bulletins,
please fill in this blank and leave at the box office
or mail to us.
Name
Address
Remarks
A better form is to send out a return postal card printed up, but
almost any scheme will work. The mailing list should be edited at
least every three months to weed out the deadwood. The return im-
print is better in that it is always at work. If you desire, you can
have this put on a rubber stamp and print the envelopes yourself.
It is useless to send out matter that reaches no one, yet hundreds of
dollars are wasted every week because exhibitors fail to keep their
lists checked up.
Valedictory.
There will be no more Stillman theater program stuff, we are sorry
to say. C. L. Medden retired from the press department some time
ago and now the program has been reduced to a four-pager with no
house text at all. Lacking the touch Mr. Madden gave his stuff, the
change is for the better, but we are sorry to see the end of one of
the snappiest programs coming to this desk.
Even If It Rhymes.
Even if the latest effusion on behalf of the Keystone comedies Is
done in Waltmason it carries point to it. We quote a paragraph from
the supposed monologue of a rural exhibitor :
Si Green, who runs our picter show (the only place where
folks kin go), fer quite a stretch lost right erlong and couldn't
figger what wuz wrong. Now I ain't one who likes ter boast,
but I know picters good as most, and I know why I stayed
away, and 'twarnt the dime I had ter pay. 'Twas jest becuz
his show warn't right, all sad and mournful stid of bright.
Why, gosh, his picters made yer think the whole derned world
•wuz on the blink. Of course, a drayma usually is purty sad,
and oughter be ; but, as I sed to Si, says I, "Gim 'em a laff ter
drown the sigh." Gee whiz, I like ter laff and shout (don't keer
a cus what it's erbout). 'Nd I told Si, "You make 'em roar
*nd they'll keep coming back fer more." 'Nd Si, he says, "I
will, by gum, if they want laffs I'll give 'em sum." 'Nd,
say, HE DID, and done it right, 'nd now he PACKS 'em
in each night.
Most programs are far too heavy. No one wants to sit through a
lot of serious stuff with never a gleam of a smile. Mix the laughs
and the tears and each will gain contrast. Some day we'll tell you
the name of the poet (most of you know him) and meantime we warn
George Editor Carpenter to look to his laurels.
A Good Layout.
The Princess, Clarksville, Tex., uses a very good layout for the inside
pages of its colored covers. The impression is very poor and the cuts
are blotchy, but the idea is so good that we reproduce it for the benefit
When Better Pictures Jlre Wade You (Hill Find Ghent At XBe Princess
Monday. February 5
Thursday. February 8
HaryHicClmi-SBg-
• GOING STRAIGHT" and
"Ambrose's Cup Of Woe"
Wednesday. February 7
fyuumouttfyclunU* ||^*
Present PAULINE FREDEMCI In
"Tke Woman In The Case"
AIM HIT UTOM Ittn
-VANITY" MOBd., FcSn.r, ■
"SILKS & SATINS' W«A. Feb. K
-THE DUMB CIRL OF PORTKIF."
"THE TIUAXT SOUL"
R«l d» A4. « Lu> Pi#>'
Jfie Princess. Where Quality jKlnglesI
of others who use this form. The cover is the usual six by nine.
About the only suggestion to be offered is that a two point rule for the
panels would be better than the hairline used. It would help, too, to
cut the rule under the dates.
All in Red.
The Columbia, Columbus, Ohio, gets out a striking invitation for
"The Scarlet Letter." It is a red sheet, a vivid red sheet, the usual
8% by 11 inshes, folded once and then printed the long way in black
with an announcement of the film in script. Some of the type, because
of the high ascenders and descenders, is too small. A better effect
could have been tad from Engraver's Shaded or any of the constantly
growing family of shaded letters. The envelope matches, and where
the stamp should be is the "A," but in black instead of red. The stamp
is moved over to the left, to display it, but the machine cancellation
obscures it; a matter evidently not taken into consideration. The ad-
vertisement is well carried out save in the choice of type, which is not
easy to read, and an advertisement, above all things, should be inviting
to the eye.
Paramount Programs.
Here are three good program examples from a recent issue of
Paramount Progress. The first is a double middle page from the Star
and Queen, Chillicothe, Ohio. The division is made by means of the
Paramount trade-mark and the book-mark cut. Oddly enough, the
"Marks the place" on the book-mark works all right directly under
the trade-mark, which may be taken as marking the place. Either the
Star Ebfatrr
(gurrn Eljratrr
iituti' »i ram* r, ■
two-house program with a page to house, or the one house, three days
to a page, works best if the two pages are set as a whole. The cut
makes a better division than would rule work and the utilization of
March 31, 1917
THE MOVING PICTURE WORLD
>\W)
4he book-mark is decidedly ingenious. The second cut shows The
Dreamland, Kewanee, 111. This shows an effective front page and a
Dimoiljui] Ds>ly ProKra
n. Dec. I")t6. J«n., 1917
i#Ei^lP™~~
""S'»ij<*~_
°'^„"^-E.'<i.™-D.DV
B.OTH STORE
'JXZS'vZ"*"' *krt PMwA fcrttraft Pirtiiirs
DREAMLAND
Firsl Two Weeks in December
□ ra^.WhgggP
calendar program on the back. Note the use of double rule work on
■the back page, which is unusual and effective. The third example is
page, evidently from a folder program,
showing the use of trade advertising
along with the program. There is abso-
lutely no objection to the use of trade an-
nouncements where thex dc not intrude
upon the exhibitor's space more than does
this simple announcement. The program
in which the house is given but a small
third of a page defeats its own ends, but
those exhibitors who take a holier-than-
thou attitude because they use no outside
advertising are all wrong. They are sel-
dom clever and still more seldom to be
commended. As a rule they use no out-
side stuff, merely because they do not
know how to get it or to handle it once
they get the order. This seems to give
a page 1o a day, with at least six outside
advertisements. These will probably pay
the cost of the program, and the program
is just as good for the use of the exhibitor
as though no outside stuff were carried.
He says all he has to say and he does not
obscure it in the least by the foreign
announcement, and still the local mer-
chant gets the best possible position ; far
better than the local paper can give him
It works well all the way around.
Ijyi a«-fttF -, -Uh*.i tc-r at enMdfclK
THURSDAY, MARCH 30
BLACKBIRDS
A great drama baaed on the play In
which Miss Crews starred a whole
season in New York. She will also
ba remembered in "Fighting Hope."
Leonie Sabatsky I Laura Hop*
Crews) is a young American wo-
man of adventurous inclinations
who is a member of a band of smug-
glers and who successfully, for
many years, evsdes the law. Later
ft greater law dawns upon the young
woman through the circumstance of
coming into unlawful possession of
a famous Oriental prayer-rug with
mysterious powers.
W. C. SMITH
rcoal Shoes
Q & M.io Sir*** PtMnsFM
•for double price.
The Oracle, Rock
"for its four-pager,
the back for sevs
•cost of stock and
Springs — a printer
•display on all four
to work from ; not
In the small space
•display in an inch
sprinters fail to do,
Colored Covers.
Springs, Wyo., uses a colored cover 3% by 6 inches
setting the program on the inner pages and using
n trade advertisements, which probably pay the
printing. Evidently there is a printer in Rock
instead of a ham typesetter, for he gets a good
pages, and to back that up he is given good copy
too much, and yet enough to get the interest, even
permitted by the size of the sheet. He gets a real
and a half of space, and this is something many
no matter what their opportunity. It is done merely
by using a small display face for the chief title and not trying to
get the same prominence for the two or three additional titles. It
is a decidedly neat job throughout and both house and printer are
to be complimented. Study this and then show it to your own printer.
He may be able to get the idea. One trouble Is that few ollices In
11
::
Tuesday, February 20
FOX FILM COMEDIES
The (greatest of nil Screen Laugh*
"The Social Pirates"
A Two Reeler chuck full of action and laugh
provoking situations featuring Charles Arling
THE ANIMATED WEEKLY
All the Latest Newa
One Other Universal Comedy
Wednesday, February 21
Wm. Fox Presents VALESKA SURATT
the Celebrated Star in
"The Straight Way"
A Story of Throbbing Interest around the
life of a Woman wh<
Don't fail to i
engeance for h
i Valeaka Suratt and you a
o learn to love her
i:>
Thursday, February 22
The Wonderful Serial '2nd Episode of
"The Iron Claw"
Featuring Pearl White. One continuous thrill
"SIBERIA. THE VAST UNKNOWN" No. 6
A Pathe Scenic in Colors
"AN AWFUL ROMANCE'
Paths Comedy featuring Ford Sterling f
Saturday, February 24
"Sammy Johnson and His Wonderful
Powers Cartoon Comedy
•l Reel "101" Bison
"The Taint of Fear*'
A Thrilling Story with plenty of action
Gale Henry in
"Barred from the Bar"
Joker Comedy
Sunday, February 25
The 12th Installment Of
"Liberty"
Utuir NswStnntafrcm Mart* W.lramp arvd Eddi* Pol*
"You Want Something"
2- Reel Victor Comedy
Matinee 2:80 Night 6 JO
SEE! F6"x^O~MEDIES~~E^e7v"Thurad»y
Monday, Wednesday and Friday
> Show* StAi-Unf 700. 820. 9 *0
'hiidrnt Under U rt*r» 10c All OUMrs lt«
386
3X-K>=
35t=
3K
small towns have the proper display faces in eight, ten and twelve
point. Here are several twelve-point display faces. It would be
worth while, if you- care anything about the attractiveness of your
advertising — and attractive advertising alone will make business —
to buy a few fonts yourself if the printer will not spend a few dol-
lars on equipment. Note that the border is in light yellow. This
should show stronger in the cut than it does on the paper, since It
photographs blacker than it looks.
I
Cut Outs.
Ralph Ruffner has been getting a lot of space lately, but he has
been paying for it in ideas. The bottom cut shows the lobby of his
Liberty, Spokane, Wash., decorated for Fairbanks in The Americano.
The cutout at the right is the face from a six sheet of the Matrimanic,
with real clothes supplied by the management. The cutout on the left
Is a three-sheet, with enough text left on at the bottom to carry the
necessary information. The heads on the small signs to right and
left of the entrance were cut from Americano one-sheets and merely
lettered "Try to get in." In front of the box office the small frame
lettered "Tears of Grief" shows a page from a magazine with the
famous Chaplin-Fairbanks visit. These ideas are good for The Ameri-
cano, but they can be adapted to other stunts.
i
The H. C. of L.
J. H. Michael, of the Academy, Buffalo, is trying to help along the
high cost of living. In connection with The Perils of Our Girl Re-
porters series he is giving away 5,000 cases of the food products of
a certain concern, the invoice consisting of soups, beans, catsups, jams,
pickles and similar merchandise. He sends in a photograph of the
2100
THE MOVING PICTURE WORLD
March 31, 1917
freight car in which they traveled, but the photo was folded in the
letter and now it is in three parts, like a three-reel fllm, and it will
not reproduce. They made much advertising capital of the car, with
huge banners, but it seems to us that the perils of our girl reporters
should be taken with a grain of salt rather than so Auch catsup and
tobasco. Most of the girl reporters we've seen would be in no peril,
even from a blind man.
Fairbanks Publicity.
Bennie Ziedman, personal representative for Douglas Fairbanks, Is
doing good work for his star. We are proud of Bennie, Tor we started
him going when he was assistant stock boy at the Lubin plant and
wa were editing.
But Bennia is pretty much of a self-starter, and he has been keep-
ing right on. One of his recent stunts is a letter to all exhibitors,
which reads :
I understand that recently you exhibited in your theater
American Aristocracy, and I am very anxious to know, for Mr.
Douglas Fairbanks, just how your patrons received this picture.
I would appreciate a letter from you telling me what sort of
a drawing card Douglas Fairbanks is for your theater, some of
the plays they have enjoyed him in better than others, and any
suggestions that you would care to volunteer concerning the
future productions of Mr. Fairbanks.
I feel that I am asking a great deal of you, but Mr. Fair-
banks is very anxious to make pictures that will please
the public, and if the proper co-operation is evidenced be-
tween the exhibitor, the exchange man and himself, there is
no reason in the world why the Fairbanks plays cannot be
even more successful than they have been in the past months.
And the funny part of it is that they really intend to be guided
by the suggestions they receive. They do not feel that they know it
all, but want all the advice they can get. Somewhat different from
the attitude in the old days when an exhibitor was made to feel that
he should be grateful being permitted to hire film.
Ruffner, Please Note.
Gordon M. (100%) Fullerton, of the Greater Theaters Co., Seattle,
takes issue with Ralph Ruffner on the latter's assertion that his Liberty,
Spokane, uses the greatest amount of newspaper space. Mr. Fullerton
writes :
Although we have always admired Ralph Ruffner's live wire
methods of advertising, we cannot let his claim to being the
largest exhibitor user of advertising space in the United States
go unchallenged.
The Greater Theaters Company of Seattle, Jensen & Von Her-
berg, managers, have been the pioneer exhibitor users of large
newspaper advertising — in fact we were the first to use large
space, full pages, etc. It has been my privilege to be associated with
them for the past five years, first as representative of one of
the Seattle newspapers and the last two years as their advertis-
ing manager.
Our newspaper advertising space for the past ten weeks
totaled 5,988 column inches for the Liberty and Coliseum the-
aters, or an average of 376 inches per house per week. This
is a trifle less than 5-1 inches per house per day. Understand
this is only our regular newspaper advertising and is used in
addition to 100 28 sheet billboard posters each week, 400 to
500 window cards each house and 100 to 200 sheets of pictorial
paper for each show by each house.
Reverting to newspaper advertising, we believe this will cinch
our claim to being the largest exhibitor newspaper advertiser in
the States ! Our figures for the year 1916 totaled 153,818
column inches, which at an average rate of over $1 per column
inch, make a sizable sum both in figures and money.
How about it Ruff? What is your batting average? In another let-
ter Mr. Fullerton writes :
Yesterday in looking at the show, I noticed your name as
the author of "Free Speech." Let me congratulate you on a
most entertaining, really funny comedy. It proved a fit running
mate for Fairbanks' "Americano" as a laugh producer, and
Fairbanks is some popular here, and the "Americano" proved a
big hit.
In the musical interpretation for the comedy, Mr. Wallace,
our organist, took the liberty (by musicians' licenses) to sup-
ply Sidney Drew's costly relapses. Always musical, this in-
terpretation of Drew's cuss-words, never failed to bring the
house down, for the audiences could all supply what they thought
Drew said.
The story largely hinges upon Mr. Drew's suppressed remarks and
we can see the chances in this musical interruption. Perhaps it will
help other organists. Two recent advertisements are shown. That
for "The Iced Bullet' is page length, five columns wide, and the other
four fifteens. Mr. Fullerton writes that the picture of Seattle with
Liberty in the wrong harbor is used whenever a suitable special cut is
not suggested by the title. The shadow block letter at the top Is al-
ways used.
New Again.
The Lehigh Orpheum, South Bethlehem, Pa., has a new wrinkle.
Most always someone in that bunch has a new idea. It keeps us busy
between the Orpheum, the Third Street and the Lorenz. This latest
is a script house name for the program. Just how it works on the
page headings is shown in the cut. It looks much better in the full
M£THL£H£srM .
MONDAY, FEBRUARY 1»
WILLIAM DESMOND ui
MARGARET THOMPSON
WEDNESDAY, FEBRUARY 81
DOROTHY GISH
io I s'.Orj Uial'i different
"Th*J Utlo V,»t"
size and should have been enlarged to serve on the front page as well.
It is not particularly elaborate, but it is neat — which is far better.
It will be noted that the heading is cut into the panel rule. This gives
a better effect than would a solid panel with the heading above or
below.
The Linder Book.
The campaign book for the Max Linder comedies, put out by the
Cssanay, is decidedly practical. Perhaps the most interesting feature,
is the offer of the company to pay half your newspaper advertising,
under certain reasonable restrictions. This is a better and more di-
rectly helpful way of launching the comedian than by telling the ex-
hibitor to tie up to the national campaign. It gives him direct help.
Most of the stunts are thoroughly practical, which cannot always b»
said of campaign stunts, and most of them are new. There is a mail
list idea that if worked nicely will bring a list of addresses and a
lot of direct advertising as well. Also they use a new version of the
Blueatis circular, first run in this department some years ago. It
has been changed over to "Maxillarity," but the idea is the same.
There is a large line of paper and cuts advertised and two styles of
Kraus paintings. It is all there but the energy to put it into practice.
Hustling.
W. H. Wassman, of the Knickerbocker, Nashville, Tenn., spread him-
self advertising "The Fall of a Nation." He not only took a full news-
paper page, but he ran it in two colors and black. To the right of the
space hung a pennant in the national colors and to the left was a
spirited drawing of a soldier, carrying a flag and drawn sword. The
drawing is well done and the text is properly circusy without being too
extravagant. Color work costs on daily papers, but it certainly does
attract attention, and this two color work is exceptionally good both as
to blending and register.
A NEW HELP FOR MANAGERS
Picture Theatre Advertising
By EPES WINTHROP SARGENT iCudaeUr •! Aftvtitlit Itr Eiblbllwi !■ tbe Moiiu Pletiri W«M>
a
TEXT BOOK AND A HAND BOOK, a compendium and a guid*.
It tells all about advertising, about type and type-setting, print-
ing and paper, how to run a house program, how to frame your
newspaper advertisements, how to write form letters, posters or
throwaways, how to make your house an advertisement, how to
get matinee business, special schemes for hot weather and rainy
days. All practical because it has helped others. It will help
you. By mail, postpaid, $2.00. Order from nearest office.
Moving Picture World, 17 Madison Ave., New York
Schiller Building
Chicago, 111.
Haaa Bnlldtnf
Los Angelas, OaX
March 31, 1917
THE MOVING PICTURE WORLD
2101
Conducted by EPES WINTHROP SARGENT
INQUIRIES.
Questions concerning photoplay writing addressed to this
department will be replied to by mail if a fully addressed and
stamped envelope accompanies the letter, which should be
addressed to this department. Questions should be stated
clearly and should be typewritten or written with pen and
ink. Under no circumstances will manuscripts or synopses
be criticised, whether or not a fee is sent therefor.
A list of companies will be sent if the request is made to
the paper direct and not to this department, and a return
ttamped envelope is inclosed.
Per — haps.
CHARLES GIBLYN, producing the Clara Kimball Young features,
is made to talk by the Selznick press agent. He is made to say
that so much has been said against the way directors maltreat
stories that it is time that one of them spoke in favor of the director,
so he remarks :
The trouble with the great majority of people who think they
can write for the screen is their utter lack of technical training
and their inability to visualize their stories in the terms of the
motion picture. They seem to think that any story that reads
well or any play that makes a deep impression on the stage
is suited to the screen. Such an idea is utterly ridiculous.
The discussion does not apply to "the great majority of people."
They are the. boobs. Some of them might learn technique if they were
encouraged, but the fat-headed, self-content director distinctly says he
does not want technique but merely the bare idea, and when he gets
the bare idea he yells because he does not get technique — not that most
directors would use technical scripts if they had them because they
know it all and no one else knows anything and they cut and slash
just to show that they alone can fix it up, and yet, again Mr. Giblyn
says :
No one can write a successful motion picture scenario who
has not made a conscientious study of the art or has not had
actual studio experience. The author who writhes in his chair
at the picture theatre when he sees the child of his brain
"maltreated" by one of us directors, would do well to attend the
studio during the production of one of his pictures and let the
director explain to him the necessity for the changes he is mak-
ing in the original script.
Where we are going to get our big picture stories in future
I don't know. It is the greatest problem the industry has to
face today. In the past two months I have read eighty-four
books myself and looked over reports on a hundred others and
out of the lot there were not more than two or three that could
even be considered as Clara Kimball Young productions.
The only hope I can see lies in serious consideration of the
art of motion picture writing by the literary people of prom-
inence who now look upon the films as a by-product of their
work for the publishers and the theatrical producers. Of course
there may be any number of unknown authors who are capable
of writing great motion picture stories but until they begin
to think in terms of the screen the great percentage of their
output will be useless to us. It isn't so much the question of
originality of plot. This cannot be expected. There are only
about a dozen original themes in literature. What we are
looking for is originality in treatment, fresh ideas in character
development and above all else action, action, and then, more
action.
This is plain rot. Few directors would tell an author anything about
production and fewer still would condescend to explain why they make
this change or that, because they do not know themselves. There are
any number of "unknown" authors who are capable of writing good
stuff, but they get no hearing, and most well known authors who have
tried to write for the screen have quit because of the assinine stupidity
of the directors. We have talked with many and we know. Not many
literary lights have carefully studied photoplay technique and those
few quit when they saw the difference between real technique and what
the average director wants.
Of course many authors claim that they are abused when in reality
their scripts are impossible, but the few who really have tried are the
ones who make the greatest outcry because they know best that the
average script is killed by the director and the cutter in combination.
The thing to do is to take what ideas the authors have and try and
help him do better work. If originality of treatment is desired, the
director must know that originality of treatment cannot be shown in
a two-thousand word synopsis. It must be written into the continuity
and once there it must be followed.
No experienced author would send a script to the Selznick company,
because he knows that the feature concerns do not buy. What Mr.
Giblyn sees, in all probability, is boob stuff.
And Bernard McConville, of the Triangle, is made to say :
A new school of scenario writers is springing up who will
ply their profession not alone for money but to raise the stand-
ard of screen writing to the highest possible level. The scarcity
of good screen stories is growing more pronounced all the time,
and this fact will soon give the author a tremendous chance
to strike out along original lines.
It is my personal opinion that leaders in the new school will
to a large extent be developed from within the studios. Be-
cause such authors will have learned the rudiments of scenario
construction through close association with directors, actors
and the varying conditions under which screen productions are
manufactured.
I am one of those who hold that "the play's the thing," but
at the same time, effective plays must fit the star, as nearly
as possible.
Also to attain the highest results one must study directors,
settings, and all eligible members of a cast. A plot may be
ever so strong, but it can be completely spoiled and Its effect
entirely lost if it does not fit the personality of the actors or
the director does not enter into the spirit of the story, as con-
ceived by the author.
New stuff must come, if the business is to endure, but the new
authors will NOT be studio men, steeped in all the antique traditions
of the studio and the dramatic stage. They must be new men, pre-
ferably young men, who are able to realize that photoplay is not made
over drama but something wholly different. The trouble with the busi-
ness right now is that 1)0 per cent, of the stuff is turned out in the
studio and is the same junk that was made last week, last month, last
year, and will be made next week, next month and next year, if the
studios are still looked to for material. Stories were never at so low
a level and never before were so many written in the studio since the
first break in 1009. It is the studio writer who is killing the business
with his banality, and yet one of them has the nerve to look still
deeper into the studios for new writers.
Stop paying ten dollars a reel for synopses only, stop taking syn-
opses and demand the working scripts. Pay for them on a fair basis
and the scripts will be forthcoming in time. Unless this is done there
is going to be a sudden switch to high priced writers. The leading
authors will be getting the same fancy payments that now go to the
stars and the stories will be no better. It will be better to offer and
pay $100 a reel now for stuff that can be done practically as written,
than to pay $1,000 a reel and more presently for stuff that is plain
botch.
Another.
Recently there has appeared an advertisement in certain New York
papers for members to join a club for the free criticism of their
scripts. Response to the advertisement brings a reply on the letter-
head of the Screen Authors' League, signed by I. Taylor, explaining
that the league meets weekly in "one of the best-known studios in
the city, where members have the usual privilege of seeing a picture
put on, which is an opportunity not granted to anyone not members
of this club." A "competent writer and director" criticizes the scripts
and to join you have to hustle $10 to Mr. Taylor. We wonder what
studio it is that makes this surprising offer.
The Reason Why.
Among the varied comments on a recent paragraph, in which we
suggested that some script departments were untrustworthy, was one
in which the writer asks why he should continue to write stories if all
script editors are thieves. In the first place, we did not say that all
script editors were robber barons, and, in the second place, we think
it worth while keeping on because the free lances will be selling when
the present crop of dishonest script handlers are either in jail or on
their uppers. The time must come when even the blindest of pro-
ducers must realize that honesty is the best business policy. The
free lances alone can supply a properly varied program and only
the varied program can endure.
Please Don't.
Please do not write in and ask for a list of "reliable" companies.
This department is not a financial rating bureau, nor is it a branch
of the police department. We cannot name some companies as "re-
liable" without leaving the others free to sue, and to name all as re-
liable would not be strictly within the bounds of truth, for some em-
ployes are not reliable, even though the companies may be, and
undoubtedly some hardly pressed staff writers do derive inspiration
from the work of others passing through their hands.
The THIRD Edition of
Technique of the Photoplay
IS NOW READY
This is virtually a new book under the old title.
More than double the text and with an arrangement
especially adapting it for the student. The most
complete book ever written on the subject of scenario
or photoplay construction.
By Mail, Postpaid Three Dollars
Address all orders direct to nearest office
THE MOVING PICTURE WORLD
SoMller Building,
Chicago, III.
17 Madison Ave., New York City
Haai Building.
Lot Angele», C*l.
2\UZ
THE MOVING PICTURE WORLD
March 31, 1917
tpilllll llllllllllllllllll^-^IUIIIIIIIMIIIIIIIIIIIIIIIIIIIIIIinilHIIIIHIIIIIIIIIINIIMtflUr :;,~#Bi!UX
.
■wimiMMiiiiiiiiinmiiMuinli.il 1 1
,m
UIIIIIMIilli;ailllllllMMIINIIIIIIIHIii^,Q-\'l iiillllllllUIII
Projection Department
it.i'Mfi. . .1 li;ujJmm«Hr^H3unmHM^Mi»^mH)n>m^m^UlJ^mtai^f^^tmhl^M^^Hnu:^l;1J!J^^lM niLtnHn;n;MLi^f.muinrn mummm iiiiiiiiiiiiiihiiiiih^^
Conducted by F. H. RICHARDSON
Manufacturers' Notice.
■T IS an established rule of this department that no apparatus or
other goods will be endorsed or recommended editorially until the
excellence of such articles has been demonstrated to its editor.
Important Notice.
Owing to the mass of matter awaiting publication, it Is impossible to
reply through the department in less than two to three weeks. In order
to give prompt service, those sending four cents, stamps (less than
actual cott), will receive carbon copy of the department reply, by
mail, without delay. Special replies by mail on matters which cannot
be replied to in the department, one dollar.
Both the first and second set of questions are now ready and printed
in neat booklet form, the second half being seventy-six in number.
Either booklet may be had by remitting 25 cents, money or stamps, to
the editor, or both for 40 cents. Cannot use Canadian stamps. Every
live, progressive operator should get a copy of these questions. You
may be surprised at the number you cannot answer without a lot of
study.
Roll of Honor on Question No. 172.
Tha Roll of Ronor on question 172 consists of C. E. Linstruth,
Carthage, N. Y. ; A. M. Malley, Edmonton, Canada ; Michael Capobianco,
Roseto, Pa. ; J. H. Anderson, Fort Dodge, la. ; W. A. Labarthe, Port
Arthur, Texas ; L. Pagenhardt, Westernport, Ind.
Again Brother Linstruth seems to have swiped the plum, or, In
other words, given the best answer to question 172.
Reply to Question No. 172.
By C. E. Linstruth, Carthage, N. Y.
Tha Question :
Explain, in detail, the various items of danger which are brought
about by over-speeding the film. Be careful and get them all.
Tha Answer:
The dangers of over-speeding the film are : Loss of patronage to the
theater ; possible loss of position for the operator ; increased danger
of spattering oil on the film ; tearing out weak sprocket holes ; strain-
ing the eyes of the audience in attempting to read short titles and
follow the quick action of the actors ; loosening adjustments of the
mechanism which would stand normal strain ; increasing tendency to
lose upper or lower loop ; increased tendency to run off sprocket at
thick patches ; increased tendency to pull apart weak joints ; unsteady
presentation due to excessive vibration ; danger of synchronism with
three-wing shutter blades and the alternations of 60 cycle current ;
excessive noise, particularly if the mechanism be worn, and danger to
the soul of the operator through possible language used as he views
the utter ruination of his work on the screen.
Film Trouble.
Indianapolis, Ind., says :
Unless the upper loop of my machine is set just exactly so
the film either breaks or there is an awful jump in the picture ;
also at times, while machine is running, the upper loop gets
longer, the picture jumps considerably, and sometimes quivers
until I have to stop and readjust the film. The carbon
holders I have been using are very thin and give me a great
deal of trouble, but I cannot get the manager to renew them.
However, I made a pattern for a pair of carbon jaws myself,
had the thing cast and put it in. They worked fine. And
what do you think happened? Why the manager balled me
out, although I had a much better light. Said he did not want
any "experimenting" on his machines.
Well, Indianapolis, I should say if the manager does not want ex-
perimenting on his machines he had better get you some new ones.
According to your description of your present equipment you certainly
need them badly.
Prom what you say in regard to the film, I should say that the
nprrture plrte is badly worn and that the film is buckling in and out
over the aperture, though I don't really see how that could happen in
the make of machine you have, unless it has been in use ever since
Noah came out of the ark. It is also possible that your gate tension
is too loose, and I believe the idler of your upper sprocket needs ad-
justing and needs it badly. Possibly too the teeth of the upper
sprocket are very much worn. From your letter I should say that
the only way to repair your present equipment would be to take off the
crank and put it on a new machine.
An Appreciation from Martin.
Brother Ralph W. Martin, Los Angeles, Cal., says :
I would like to express my appreciation to Friend Griffiths
for his views in December 16 issue. I feel assured that none
of us have ever tossed the iron for any other purpose than to
harpoon a whale which might be passing at the time, to the
end that we secure its oil and blubber. With regard to my
drawing, issue December 16, Griffiths should stick to his first
statement and regard the light beam, as there shown, as being
merely a diagram to Illustrate the mode of experiment. How-
ever, he Is still a little bit confused with regard to the mean-
ing of the different spot positions I there show. To make this
point more clear : The white spot is the position where the
crater is observed to be in sharp focus when the front con-
denser is covered with a mask 3 inches in diameter, as set
forth in issue of August 19. On the other hand the actual
image is the position where the crater is observed to be In sharp
focus when the condenser is covered with a diaphragm which
exposes only about one-half inch at the center of the lens. Be-
cause the mask shown In the drawing is a mean between these
two extreme positions, it must focus the crater at a mean
longitudinal position. I am pretty sure Griffiths has never
fully grasped my meaning of the terms "white spot," "mean
spot" and "actual image." If he should care to perform the
actual experiments I have indicated above, the full meaning
of my drawing and table, issue December 16, would become
more clear. I was myself considerably surprised when I found
the results of my experiments were running right smack into
Table No. 2 of the third edition of the Handbook, and I still
cannot reconcile the two different methods of arriving at the
same results as being anything more than a coincidence. I
can only explain it by the assumption that the formulas used
in calculating Table 2 were only approximate (1. e., mean),
and I later fell into the same line by adopting a mean posi-
tion for the aperture. This would account for the general
agreement of the two methods. Griffiths wholly underesti-
mates his ability to find the principal points and other theo-
retical functions of a lens when he despairs of ever being able
to do so. The study is deep enough to be sure, but not quite
so impossible as he seems to think.
For the present, at least, I am going to leave the old style
condenser system, pronouncing it inefficient, incompetent, irre-
concilable, and pass on to something else.
Since I sent in my "Long Y" condenser design, I have tried
to improve upon It by using a three lens combination. The
three lenses gain a little Y distance, but require a great sepa-
ration of the factors, and have other objections, therefore I am
sticking to my original Long Y distance. With 50 amperes
D. C. this design should give a Y distance of 28 to 30 inches
(a longer distance being of little gain) with a separation of
the two condensers of about 11 inches (13 inches for % inch
crater). My only concern is loss of light between the con-
densers, but I don't think It will amount to very much.
No, that is not the most serious point. Brother Martin. I think I
have already commented on that proposition. It is impossible from the
practical point of view. You would have a machine something like
six feet long from the revolving shutter to the back lamp control, and
this would require the reconstruction of fully four-fifths of the oper-
ating rooms, besides compelling the operator to stand on a soap box to
trim his lamp where the projection is at a steep angle, as it is in
altogether too many instances— either that or make the operating room
floor in steps. Such a system might, and I believe would, be very
efficient, but due to the aforesaid and other reasons it would be me-
chanically impossible.
From an Assistant Operator.
Peter Lewis, New York City, says:
I read our department with great interest, and cut out and
make into book form. I am an assistant operator at the Frank-
lin thert^r, and would be obliged to you, as would also the
chief operator, if you would answer the following: (A) Why
do fuses blow on a new trim ; that is to say when you put in
new carbons and strike the arc? The fuses are then cold and
show no sign of overload. The lamp is in good condition, with
no grounds, and the rheostat is supposed to be in good shape.
(B) Do the fuses blow because of a too great rush of cur-
rent over them? (C) Is the resistance of carbon greater when
cold than when hot, the same as in carbon filament of an in-
candescent lamp?
Proceeding backwards I will answer C first. Yes, the resistance of
March 31, 1917
THE MOVING PICTURE WORLD
2103
carbons is higher when cold than when hot, the same as in the fila-
ment of a carbon filament of an incandescent lamp. (13) Fuses may
blow through overload caused by a sudden rush of current, but either
this would have to last for at least three or four seconds, or it would
have to represent a very heavy overload. (A) It is possible that your
fuses are working right up to the limit of capacity. When you bring
the carbons together to strike the arc this cuts out the resistance of
the arc and thus lowers the total resistance of the circuit by con-
siderable more than one ohm ; also when your rheostat is cold its
resistance is comparatively low and these things together cause a de-
cidedly larger flow of current than normal. Now if your fuses are
working right up to the limit anyhow, it would be quite within the
range of possibilities that they would let go under these circumstances,
particularly if you held the carbons together for two or three seconds.
This is especially true when a new trim is put in, because of the fact
that the fresh carbon points make very good contact. There is a de-
cidedly less resistance when two fresh carbons are brought together
than when two burned ones come into contact. I think on the whole
you will find this is the explanation. Your fuses are running quite
close to the limit of their capacity. Five amperes additional fuse
capacity would probably eliminate the trouble.
Will Hear the Lecture.
G. W. Hathaway, Leavenworth, Washington, sends for a Handbook
and says:
I have just received a set of Hawkins' Electrical Guides, and
say, they are some books. I have been having trouble with one
of my motors sparking, but inside an hour after I had the
Guides I had Mr. Trouble by the neck and choked to death. I
am glad to see that you are going to stop at Spokane on that
trip West. We are only a little more than two hundred miles
west of Spokane, and I guess that will be as near as you will
get to this place. I am therefore planning a trip to Spokane
at that time. I am something of an amateur photographer and
some day I am going to take a few pictures around here and
show you what this country looks like. I don't believe you
would ride the Go-devil of yours around here very much.
Huh ! Evidently you have not formed the acquaintance of Miss
Nancy Hanks. Why, man, that Go-devil Is the very last word in
mountain climbers, and the country she could not navigate would have
Dante's Inferno backed clear oft* the map. After having negotiated six
hundred miles of Canadian roads I know whereof I speak.
Yes, the Hawkins' Guides are good ; also I think you could have
choked that trouble to death by consulting "General Instructions No.
8," pages 372, 373, 374, 375, 376, 377, 378, 379 and 380 of the Hand-
book, all of which deals with the care of the commutator.
I think, Brother Hathaway, you must be considerably nearer to
Seattle than Spokane. It is also possible that I may stop in Everett,
though up to date the silence from that city has been so dense you
could hear your hair grow. Seattle, Tacoma, Portland, Vancouver,
Victoria and Aberdeen, however, have all asked me to stop, but neither
Bellingham or Everett have, up to this time, been heard from.
$12.00 Per Week.
Vermont sends in the following, names being suppressed because if
I gave the name the man might lose the perfectly splendid position
he holds, and that would, of course, be regrettable. He says :
I am an operator of eight years' experience, at present work-
ing in the theater of this city. Am only receiving only
$12.00 per week, as this is not a union state, therefore wages
are not high. Have always worked in Vermont, but recently
I took unto myself a better half, who hails from the Keystone
state. Now we want to go down into Pennsylvania to live,
and I would like to know if Pennsylvania is a union state, and
how I could get into the union if I go there. I refer particu-
larly to Scranton and Wilkes-Barre.
I have your Handbook and Hawkins' Electrical Guide. I
have worked and studied very hard to master my profession,
and believe I can give as nearly perfect projection as the next
man, both of us working under similar conditions. Am now
anxious to get located where I can get at least a decent re-
muneration in return for skillful work. If you can give me
any information on this subject, particularly with regard to the
section named, I would be most grateful, or would be quite
willing to pay you for your trouble.
No, Vermont, you could not pay me. I am not in that kind of busi-
ness. If I could help you I would be only too glad to do so, but I do
not see how I can give you any direct aid. As to Wilkes-Barre and
Scranton, why I don't believe you could work there. Those towns
are controlled by unions, and under the "home rule" law, you would
have to reside there for a period of six months before being eligible
to membership in the union, and during that time I suppose there
would be nothing doing in the way of a job, at least until all the home
men were supplied. In ether words, they would only let you work in
positions which they could not fill with their own men, and, after all,
you cannot blame them very much for that, always provided they are
able to supply competent operators, toho can and will deliver results
on the screen which will be creditable, taking into consideration the
conditions under which they work, both to themselves and the union,
and which will be delivered without excessive cost.
The only thing I can suggest would be that you go down into Penn-
sylvania and secure a position in one of the smaller, unorganized cities,
and then after working there for six months make application to the
local under whose jurisdiction the town you are working in lies. It
is a roundabout process and one not at all sure of success, so far as the
membership is concerned, but it is the only one I can suggest.
And now, gentlemen, what do you think of that anyhowT A man
of eight years' experience, who has studied hard to perfect himself in
his chosen callin,,, IS PAH) THE' SUM OF TWELVE DOLLARS PER
WEEK FOR REPRODUCING UPON THE SCREEN THE ART OF
THE GREATEST ARTISTS IN THE WORLD— for reproducing upon the
screen photoplays which cost thousands upon thousands of dollars to
produce. There is placed in the hands of this twelve dollar a week
man fragile property (films) to the value of anywhere from five hun-
dred to one thousand dollars, to say nothing of from six hundred to
one thousand worth of projection machinery, some parts of which are
very delicate, and require careful, intelligent adjustment.
Really, away down in the bottom of your heart, friend manager,
what do YOU think of that kind of proposition? DO YOU THINK
TWELVE DOLLARS A WEEK OFFERS ANY ENCOURAGEMENT TO
HIGH CLASS MEN TO ENTER THE FIELD OF OPERATING? Do
you believe you are going to get the best possible results on your
screen and get them at a reasonable cost by holding out as an In-
ducement the sum of twelve dollars a week, remembering that, par-
ticularly in summer time, the work of the operator is very trying,
and none too healthy ; also he must forego many of the ordinary pleas-
ures of life, because In the evening when other men go out with their
families, he is working, and on holidays when other men take their
wives on pleasure trips, it is nothing doing for Mr. Operator — that Is
his big day. Really, Mr. Vermont Manager, it would seem to a man
up a tree that you, as a good business man, ought to demand in your
operating room a higher grade of talent than Is likely to be attracted
by a twelve dollar a week salary ; also if you only pay twelve dollars
a week to a man of eight years' expc:.ence, what in the name of God
do you offer the new man? Mind you this operator works in a good-
sized little city — not a small village.
The Next Big Step.
The editor is often asked what will be the next big step in improve-
ment in projection. The reply is not easy. There are several avenues
which may possibly lead to big results, viz. : substitution of incan-
descent for arc light for projection ; continuous runing film instead of
intermittent projection ; fireproof film and stereoscopic projection.
Up to date only the first named has given much promise of tangible
results, and even it has yet to prove its claim to recognition as a
really practical proposition, capable of delivering equally good results
and doing it with greater economy than can the electric arc. The
editor has, however, witnessed some very encouraging demonstrations
of the practicability of the low voltage, high amperage incandescent
lamp built especially for the projection of moving pictures.
As to non-intermittent projectors, up to date nothing tangible has
been accomplished. True, a Chicago inventor evolved a machine known
as the "Vaniscope" which was hugely advertised and was for a time
very much talked about. This department, however, was not napping.
Its editor examined the plans of the machine and promptly pronounced
it to be impractical for theatrical projection. Many efforts were made
by the sponsors of this machine to secure a recommendation for it
from the department and its editor, but we felt that the thing could
never succeed, except possibly under conditions where only a very
small picture at a very short throw might be required. Under those
conditions, and those only, the machine might work fairly well.
Aside from this there has been, as far as we know, no serious effort
to put forth a non-intermittent projector.
Non-inflammable film was at one time placed on the market in quan-
tities, but it was unsatisfactory and was withdrawn. It seems that the
chemicals used to render it non-inflammable also made it brittle and
set up a tendency to split, particularly along the sprocket holes. Non-
inflammable film is still put out, to a limited extent only. In the form
of special films for home use. They are not now, so far as we know,
used at all for theatrical work. Inventors are still wrestling with the
problem, and may finally provide us with an acceptable non-burnable
stock.
Stereoscopic projection has been the hobby of many inventors, but
up to date it has only been obtained by the use of specially made
spectacles which must be worn by each spectator, which is, of course,
impractical as applied to theatrical audiences. At this time the out-
look for stereoscopic projection is decidedly dubious, but, as with non-
inflammable film, we shall see what we shall see.
Good Work.
J. P. Smithe, New York City, says :
Although I am an old time operator I am not just at present
connected with the game. Had to give it up on account of my
health, and anyhow I think that it is about time for a man to
quit after he has shot pictures at a screen for eleven years.
But although not now in an operating room, I still follow
the work of the department with much pleasure. Recently I
was invited over to Jersey City, and while there visited the
Danforth theater, where the operator showed a single reel
drama and a fjve-reel Bluebird, the latter entitled "The Bugler
of Algiers." The watching of this show was indeed a rare
treat. The projection was magnificent; the light was well
handled, and the speed such that the action of the picture
was absolutely life-like. The theater itself is beautiful, and
although I had always understood Jersey to be the last place
to go to find good work (Fireworks from Jersey. — Ed.), at the
Danforth there was certainly nothing to criticise in the pro-
jection.
We are glad to tiave this good report of the work of the operator at
the Danforth theater. Am sorry I have not the address of the theater.
My compliments to its operator. Presumably he is a member of Hudson
County Local Union No. 3S4, which is itself a live-wire organization,
composed of good men who, for the most part, produce excellent screen
results.
2104
THE MOVING PICTURE WORLD
March 31, 1917
Back Lash in Sprocket.
The operator at the IJijou theater, Hastings, Mich., whose signature
looks like a cross between a rather poorly made turkey track and the
path left by an intoxicated snake, (Oh, yes, it's some signature all
right, all right), says:
Will you please tell me what causes the back lash in the
Intermittent sprocket of my Power's Six A? The machine is
four years old. I don't believe it is the film, because, we run
Paramount, Triangle, and Metro, and the film is always in
Al condition. Our house is small, seating capacity 250, but
tho boss is very particular about the projection.
Yes, Brother (see above) he seems to be very particular. Your
description of the trouble is rather indefinite. Presumably, however,
the film is over-shooting, due to lack of sufficient tension. If you
have the third edition of the Handbook, turn to page 493, Plate 1,
and you will there find a screw-head marked 734. This is the screw
which adjusts the tension of the spring controlling the shoes which
bear on the film- It probably wants a little tightening. This screw
If the machine las been run four years without repairs (I don't
think the Six A has been out that long, though I am not sure as to
is immediately below the aperture.
that) you in all human probability stand in urgent need of a new in-
termittent movement, and will hardly be able to get perfect projection
until you secure one. You can, of course, hold the over-shoot out of
the film by means of tension, but with a badly worn intermittent the
tension would have to be excessive, and this is extremely bad for the
sprocket holes of the film.
Visitor Lights a Match.
The wisdom of excluding visitors from the operation room was, ac-
cording to the Macomb Daily Journal of December 27, 1916, proven
when a visitor in an operating room in a Carthage, 111., moving picture
theater, lit a match in an endeavor to help locate the trouble when
something went wrong with the projection machine. Result : a lot of
film burned, the operator and his visitor painfully burned, and a narrow
escape from death by the cashier in the ticket office directly under-
neath.
The rule excluding visitors from the operating room is a very good
one indeed, partly by reason of the fact that the operator is apt to
have his attention distracted from the work in liand, with consequent B'
damage to results on the screen, or even more serious results, as in '
this case.
When the picture is running there should be no one inside the oper-
ating room except the operator and his assistant. Visitors should be
absolutely barred.
Aperture Lens and the Objective.
The more I look at the matter, the harder it is for me to understand
why an aperture lens is not a practical proposition. I don't make any
pretense of being an optician, but up to date I am unable to under-
stand why it would be either impossible, or even impractical to es-
tablish an aperture lens which would parallel the light ray beyond the
aperture, and then secure an objective of the proper E. F. to give the
size picture we want at a given distance, receiving a parallel, instead
•of a diverging or converging light ray. Of course we do run up against
the proposition that varying amperage requires varying condenser com-
binations, and different distance from condenser to film, but I do not
see why this presents any insurmountable objection. And it does seem
to me that it is about the only way in which we are to get around the
tremendous inefficiency of the present optical system used for the pro-
jection of moving pictures.
The Sabo lens, of which I wrote some time ago, partially utilizes
this particular plan, but the extra lens is not really an aperture
lens, because it is carried in the same mount with the objective.
Now what I want to see done, and whet I believe can be done, is to
establish an aperture lens right up close to the aperture, on the screen
side, which will receive the converging ray of the condenser and send
It forward to the objective as a parallel ray. There has been some dis-
cussion on this particular point, but I do not remember any one baving
pointed out any insurmountable objection to the plan. Martin's Long
Y Distance I am compelled to reject as impractical. It would, perhaps,
be the ideal from the optical standpoint, but, as I have already pointed
out, for oth.?r reasons we cannot use it.
If it is impossible to parallel the light ray beyond the aperture by
means of a lens established at the aperture, let's have the exact reason
or reasons why it is impracticable.
on the side of the generator? When the electricians did the
installing they disregarded my advice to solder these wires to-
gether, and I was compelled to splice them over again because
they got hot. However, I can solder them myself, but, while I
own very valuable tools, including a one-inch $7.50 micrometer,
I don't like to buy a torch.
And right here let me come out in the open. I took this posi-
tion at $18.00 per week, ten hours' work, less one and one-half
hours off for supper, seven days per week. Later I was raised,
without any request on my part, to $20.00, and still later on to
$22.00, yet my conscience tells me that, considering my experi-
ence, time, health, confinement and responsibility, I should have
at least $25.00.
What do you think of the piece of film I am sending? It
explains my method in repairing titles, especially the very short
ones. Please do not publish my name.
As to connecting the two generators so as to use their combined out-
put in one arc, I took the matter up with Mr. Hallberg, who says :
In response to yours of December 29th, yes, it is perfectly
practical to operate two of the Hallberg 20th Century Motor
Generators, either the 20-40 or 30-70 ampere types in parallel, so
that you may secure any combination in amperes, ranging from
the minimum to maximum combined output of both machines, at
one arc; or you may operate two independent arcs, each having
any amperage from the minimum to the maximum of either
machine. This is one of the ideal methods of operating, because
it supplies emergency equipment, and at the sa.me time permits
of the absolutely independent control of each one of the arcs;
also it enables the operator to secure almost any desired amount
of current for an especially dense picture. We have made sev-
eral installations of this kind, but do not know that all users
of two machines of the 20-40 ampere type are aware of the fact
that it is possible to run them in multiple, and it would, no
doubt, be of interest to operators and managers to learn,
through the projection department, that by merely connect-
ing the D. C. wires in parallel, using a double-pole, single-throw
switch between the two machines, the object may be accom-
plished.
You will thus see, Illinois, that merely by connecting the negative and
positive of one machine with the negative and positive of the ether,
through a suitable switch, you can run the two machines in what
amounts to mutiple or parallel, and secure any desired amperage from
40 to 80, although I think you will find that, after you pass the 50
mark, there won't be any considerable additional gain of light, because
your crater will become too large to work economically in conjunction
with the lens system. Personally, I regard 60 amperes D. C. as the
absolute limit of current which can be used at the arc with any reason-
able degree of economy. Under the heading "Limit of Amperage," page
292, third edition of the Handbook, you will find a further and more de-
tailed explanation of this matter.
As to the loose wires, why, I don't know what you are talking about.
However, if there is any joining to be done, the joints certainly ought to
be soldered, or else made with a first-class wire connector. Soldering is
to be preferred if they are to be permanent joints. As to a torch for
soldering, it strikes me the theater itself ought to own one.
As to the salary, why in a town the size you are in I should say you
are correct, and that $25.00 is not at all unreasonable. It is no more
than a conscientious, first-class operator ought to receive in a city of
that size, but inasmuch as your employer has twice raised your salary
voluntarily, perhaps if you have patience you will get the other $2.50,
and then feel satisfied. But even at $22.50 you are better paid than
the New York operator is at $25.00, and I tell you there are a world
of them working in this town for considerably less than $25.00.
Your plan for repairing short titles is excellent. It shows care and
consideration on your part, both for the property entrusted to your
care and for your audiences. What the brother has done is to piece in
bits of film track taken from other film where the film track of a
short title has been torn.
Connecting Motor Generator.
Illinois says :
Am running two Power's Six A motor driven projectors with
three-wing shutters of my own design, which gives me an abso-
lutely flickerless picture at normal speed, that is to say, abso-
lutely flicktrless so far as the human eye is able to detect. I
also dissolve my slides with the .well-known home-made dis-
solves made by connecting the two dowsers. It gives a very
pleasing effect. Until recently we were using D. C, generated by
the city, but the voltage was not steady and, without my knowl-
edge, the manager bought two Hallberg A. C. to D. C. 20 to 40
ampere economizers. These machines are running fine. My
only objection to them is they have not sufficient capacity to
suit me, and also to suit the manager, as he has lately ad-
mitted. Now, what I want to know is, can I throw the current
of the idle generator into the arc, thus using the output of both
generators, and getting 80 amperes at the arc? And what about
4he arc? And what about the more than one dozen short wires
When You're in Trouble-]
FR I C H A. R D £» O N " £5
MOTION PICTURE HANDBOOK
FOR MANAGERS AND OPERATORS
Is the Doctor That Can Unfailingly Prescribe
for Your Ailments.
There isn't an operator's booth in the universe in which
this carefully compiled book will not save ten times
its purchase price each month.
BUY IT TODAY! $4.00 THE COPY, POSTPAID
Your bookseller can supplv you or the nearest Moving Picture
World office will promptly fill your orders.
MOVING PICTURE WORLD
Schiller Bldg. 17 Madison Ave, Haas Bldg.
Chicago, III. New York City. Los Angeles, Cal.
This paper has never been published except in a Union shop,
so it makes no difference whether we print the Union Label or
not, but at the request of a few of our readers to the editor of
this department it is printed herewith.
March 31, 1917
THE MOVING PICTURE WORLD
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2105
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Motion Picture Photography
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Conducted by CARL LOUIS GREGORY, F. R. P. S.
Inquiries.
QUESTIONS In cinematography addressed to this department will re-
ceive carbon copy of the department's reply by mail when four
cents in stamps are inclosed. Special replies by mail on matters
which cannot be replied to in this department, $1.
Manufacturers' Notice.
It is an established rule of this department that no apparatus or
other goods will be endorsed or recommended editorially until the
excellence of such articles has been demonstrated to its editor.
Recent Motion Picture Patents.
U. S. Patents (Continued).
1205772. A. Mehfelder, assigned to Elizabeth Mehfelder.
A mechanism for producing an intermittent feed motion in motion
picture apparatus.
1204272. p. A. Hardyman.
A lamp house for a motion picture projector.
1204425. A. F. Gall.
A device for holding the "stereopticon" lens which is unusually
furnished with a motion picture machine to project lantern slides.
1207298. W. W. Kircher.
A reeling arrangement for motion picture apparatus.
1205548. W. H. H. Knight.
A motion picture machine which, when used as a projector, does
not need to employ a shutter.
1204771. M. C. Hopkins.
A motion picture apparatus in which the pictures are projected
upon a screen from a continuously and uniformly moving film without
the use of a shutter, so that the screen is never in darkness.
1204001. K. Von Madaler, assigned to Projectophone .Co., Inc.
An apparatus for preparing combined motion picture and phono-
graphic records, so as to produce absolute synchronism. Motion pic-
tures and a photographic record are taken simultaneously of a scene
in the usual way. The motion picture positive is then run through the
present apparatus and a phonographic record is made in the edge
thereof from the original phonographic record. As the original phono-
graphic record is turned it oscillates a needle which actuates a lever
carrying heated platinum wire which bears against the moving pic-
ture strip so that for every wave in the original phonographic record a
corresponding wave will be burned or melted into the edge of the
motion picture strip.
1204775. A. T. Jacobson.
A motion picture screen coated with fine glass beads of a fire-
proofed canvas base coated a pure white with French zinc. The
surface is covered with a layer of minute glass globules, for example,
Pallontino pearls, which are treated with hydrofluoric acid to remove
their polish.
1206287. L. J. Auerbacher, assigned to The Federal Screen
Corporation of New York.
A process of making projection screens. It consists of facing a
fabric or wire cloth with a layer of pyroxylin on each face, the layer
upon one of the faces being given a series of minute lenticular forma-
tion?.
1206286. H. V. Ashby.
A toy motion picture machine.
1204424. A. P. Gall.
A motion picture projector for exhibiting films upon which the
pictures are arranged in three or more parallel rows.
1205996. E. A. Ivatts, assigned to Compagnie Generale de Phonographes
Cinematogrophes et Appareils de Precision.
A motion picture projection apparatus which is provided with its
own illuminating means. The crank which drives the film feed is
•connected to also drive an electric generator.
1205632. L. J. R. Hoist, assigned to Lubin Film Co.
A printing machine for motion pictures in which the intesity of
the printing light is varied to correspond with the changes in density
in the negative film, thereby obtaining uniformity in the positive.
1205582. J. Tessier, assigned to Lubin Film Co.
A printing machine for motion pictures, so arranged that the print-
ing light is varied in accordance with the printing density of the
•different portions of negative film.
1205039. J. E. Singleton and S. T. White.
A machine for cleaning film.
1205583. J. Tessier, assigned to Lubin Mfg. Co.
A machine for cleaning and polishing film.
BRITISH PATENTS.
B4938-1915. J- T. Parker.
Submarine photography and observation.
T. J. Brewster.
C. Parolini.
•Copyright, 1917, by the Chalmers Publishing Co.
B-9331-1915.
Film developer.
B5398-1915.
Projection screen, giving stereoscopic effect.
B-4842-1915. F. W. Golby (Adfilm Co., Chicago).
Kinematograph apparatus, using film with double row of pictures.
B5571-1915. F. B. Griffin and E. C. Wallace.
Kinematograph shutter fastening.
B4919-1915. C. Kearton.
Film magazine with light traps which open automatically when
camera is closed.
B.j7!>5-ir>ir,. Pathe Frercs.
Mechanism for drying kinematograph films. Continuous drying ap-
paratus in which the film on rollers passes through a series of com-
partments.
B3430-1915. J. C. Capstaff.
Two color cinematography. A method of preparing photographic
reproductions in color consisting in taking side by side duplicate or
substantially duplicate negatives through separate color screens upon
a single coated color sensitive film or support, producing a positive
master record from the negatives, projecting simultaneously the du-
plicate images from the master record on to the opposite sides of a
film or support sensitized upon each side and coloring differently the
respective records thus obtained, the final product film alone being
colored, and the only emulsion which is necessarily color-sensitive
being that upon which the negatives are originally taken.
B1000S2-1915. P. D. Brewster.
Three-color camera. This describes a splitting mirror arranged to
reflect part of the light and transmit part.
B7699-1915. H. R. Evans.
Two color cinematography. Relates to cine projectors in which th«
two pictures are adjacent and prisms or reflectors are used for sep-
arating the axes in projection.
B4919-1915. C. Kearton.
Cine Cameras. The claim is for a spool box, one wall of which has
a relatively wide opening for the film and a shutter normally pressed
into position to close the slit. On the outside of the box there is a
device whereby the shutter is automatically opened when the door of
the camera is closed
B11868-1915. E. R. Clathrop.
Cine Hand Cameras. The camera is fitted with supports in the form
of metal shoulder pieces by which it can be held at the eye level with-
out undue fatigue, and pointed in any direction.
B9951-1915. Hess-Ives Corp.
Color Cinematography. Single color photographs or stips for
cinematographs are made by taking the usual color select on nega-
tives and producing therefrom photographically in a layer such as
gelatine an insoluble color image, and subsequently introducing into
the body of the same layer another image of different color. The later
image may be introduced by absorption of suitable dye, which may be
done by sensitizing the gelatine layer after the first image has been
produced, photographically exposing the same, and afterwards bathing
in a dye solution to absorb the color selectively. The first image >may
consist of a metallic deposit, which, further, may be produced by first
forming a silver image and then converting it to the desired color,
which may be green or blue, while the subsequent dye image is red.
B15446-1915. A. C. Remington and R. Dewsbury.
Cinematograph Printing. The apparatus is for estimating the ex-
posure to be given throughout different parts of a film band in conse-
quence of different density of the latter, and consists of a mechanism
for rapidly taking a number of prints, say 12, from a given section of
the film, giving a different exposure to each of the twelve. Thus the
mechanism may vary the resistance in the lighting circuit in twelve
successive steps and stop automatically on completion of a set of
prints. From the prints the operator can tell which exposure is best
and set the apparatus accordingly.
B12337-1914. E. M. Stoffels.
Plate Cinematographs. The invention relatives to mechanism for
cinematography with glass plates in which exposures are made in
rows.
B14225-1915. Pancromotion Inc., Assignees of
C. R. and W. van D. Kelly.
Color Cinematography. Modification of the two color successive ad-
ditive process in which in order to cut down the exposure, each
exposure is made first through a color taking filter and then with a
subsequent exposure to white or yellow light, the rotating filter disk
being provided with slots which can be either clear or filled with a
yellow color filter so that each of the color separation negatives is
partly exposed for its own color and partly to white light.
B8201-1915. E. E. Press.
Automatic Shutter Dissolve.
2106
THE MOVING PICTURE WORLD
March 31, 1917
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Music for the Picture
wtfimmwrnms^
Conducted by CLARENCE E. SINN and NORMAN STUCKEY.
ANY questions concerning music for the film, suitable instrumenta-
tion for motion picture theaters, questions relating to the pipe
organ ; in fact, any questions, criticisms or suggestions dealing
with musical interpretation for moving pictures will be answered by Mr.
Stuckey through this department. Inquiries should be addressed to
Musical Editor, Moving Picture World, 17 Madison avenue, New York
City.
Selecting the Music.
By Clarence E. Sinn.
AT PRESENT a majority of the medium sized picture theaters —
and some of the larger as well — pursue a policy of changing
programs daily. These programs usually include a "feature"
consisting of five or six reels, which, taken with the single reels, make
a longer show and fewer performances than the exhibition of a few
years ago. These conditions make the musicians' task more difficult
for the reason that he sees but a few presentations of the picture,
and by the time he has a reasonable idea of the musical requirements
of the pictures, the show is ended. If it was a difficult proposition in
the past to lay out fitting musical accompaniments to the one and
two-reelers when we often played the same program from six to
fourteen times a day, how much more difficult to select music for a
show which runs nearly twice as long and which we can only see
about half as many times. One must of necessity see a picture through
before he really knows what it is about and exactly what music he
needs for its accompaniment. I am referring, of course, to perform-
ers who play entirely from notes and who must nave those notes
ready at hand before the show begins. A great many simply pick
out as good a concert number as is available — regardless of its rela-
tionship to the picture — and let it go at that. His Idea being that If
he has given a good musical program, he has done all that is required.
While it is true that the first requirement of picture music is that
it shall be good music, another — quite as urgent, but often overlooked
— is that it shall be appropriate music.
Many performers memorize a stock of standard musical numbers
which permits them to watch the pictures unhampered by the necessity
of watching their notes, for the first run, at least. It seems to me
this is a safe rule to follow. Later, having decided on the proper
music for its accompaniment, he can select his program to fit the
picture. Sometimes his selection includes memorized numbers — often
they include improvisations, though these last usually take the form
of connecting links between numbers of contrasting character. I have
always contended that the performer who combines these three proc-
esses (i.e.: reading, playing from memory and improvising) will —
If he uses discretion — get better results than from any other method.
It is understood, of course, that we are referring to the performer
who plays for the same picture but one day. A "run" of any length
with its attending rehearsals is another proposition entirely.
The orchestra leader who cares enough for the show to try to help
it would do well to have a goodly number of things memorized, and
to have his musicians learn them too. He could thus watch the pic-
ture on its first run in his theater, change instantly, if necessary,
from one fairly appropriate number to another, and after the picture
was shown take enough time off to select other numbers which in
his opinion will fit the picture, at least approximately. If you are
making a feature of the orchestra, you want to make your best show-
ing in the "feature" picture, and surely your manager will not be-
grudge you the necessary time off to select fitting music for that
feature. He wants the orchestra to make a good showing. But you
cannot make a really good showing if you pick out your program
hap-hazard before the show (as so many are accustomed to doing)
for in this way nothing could be appropriate except through accident.
But having seen the picture the first show without being hampered
with reading music, you all have a fair idea of its character, and
with a flexible orchestra used to "following the leader," you should
be able to accompany your picture intelligently. In selecting fitting
music, the important thing to bear in mind is that you need not go
to extremes. If your music does not oppose the picture — if it doesn't
disagree with the picture — if it doesn't "kid" or swear at it, there is
a possibility that you can make it almost fit. And that is something.
Remember, it isn't always ichat you play so much as how you play it,
that counts. You know you don't want to play fast stuff in the slow
scenes, nor noisy music in the quiet scenes. Likewise, you know that
slow, sentimental or pathetic music will kill a gay and lively scene.
It shouldn't be difficult to avoid the glaringly inappropriate in your
music, and when you have done this you have won more than half
the battle. All the intelligent part of your audience will recognize
inappropriate or incongruous music. Very few — even among musicians
—will agree on what is exactly appropriate. Some will favor a cer-
tain number for a certain scene, others may prefer another. These
are merely personal opinions, and their value depends upon the holder'sv
experience in this particular line of business. But the glaring faults
can be discerned by any one and should be corrected.
Carl Edouarde, Strand Theater, New York City.
Carl Edouarde, the musical director of the Strand Theater Concert
Orchestra, is a pioneer in the art of setting music to moving pictures
and was the first man in the business to study the various theme*
of the pictures and interpret them musically.
Mr. Edouarde has conducted the Concert Orchestra at the Strand
theater ever since the opening of the house nearly three years ago.
He first entered the moving picture field in November, 1913. when he
took charge of the orchestra at the Regent theater. It was at this
house that Mr. Edouarde gave the music to moving pictures real
serious consideration, and the first time a picture with a musical
setting was shown at this house it was hailed with delight by the
audience and the news of the new method of presenting music to
the pictures soon spread over New York and the Regent was considered
the best picture house in New York.
Mr. Edouarde is primarily a musician of the highest rank and no
business man. He was not given credit for his work nor indeed did
he seek any. The credit went to another man who could not read
a note of music. This man saw the importance of appropriate music
to moving pictures and had the good judgment and bad taste to claim
the credit.
When the Strand opened in April, 1914, Mr. Edouarde had better
facilities to carry out his ideas. Chief among the things that have
distinguished the Strand from any other moving picture theaters is
the musical program. The fitting of music to a feature picture has
become an industry almost, since the inception of the idea of the
Strand. Selection from an average of fifty compositions a week Is
necessary for the incidental music played during the showing of a
five reel feature picture. This phase of the work has been under
Mr. Edouarde, who has built up a library which is the largest of its
kind in the United States. The orchestra has gradually been en-
larged to a surprising extent. When the Strand was first opened
to the public there were sixteen musicians in the orchestra — today
there are thirty-three.
Before entering the moving picture field, Mr. Edouarde gained a
solid musical foundation from a variety of studies and positions. Ha
was born in Cleveland, Ohio. As a young man he began the study
of the violin, later going to Europe to complete his musical education.
He graduated from the Royal Conservatory in Leipzig, in 1!KX). Re-
turning to this country he made a tour with Liberati's Band, as
violin virtuoso.
Following his tour Mr. Edouarde assumed the professorship of harmony
and theory in the Cleveland Conservatory of Music. He resigned this
chair several years later to become conductor of Knapp's Millionaire
Band, after which he organized the Carl Edouarde Concert Band.
During his leadership of his band, Mr. Edouarde was the author of
many popular compositions. He established an office in New Vork
City to direct the bookings of his band. When the Strand was opened
its owner offered the post of musical director to Mr. Edouarde, and
he abandoned his organization to accept the position.
Music Every Musician Should Know.
Polish Dance — Scharwenka.
There are two Scharwenkas who are celebrated composers, Xaver
Scharwenka, who composed this piece, and his brother, Ludwig Philipp
Scharwenka. Both have written much music, but Xaver has achieved
the greater number of successes.
His opera "Mataswintha" is highly spoken of, but his Polish Dance
is known all over the world.
The work is somewhat in the Mazurka vein, with its many synco-
pations and accented structure of accompaniment. As a rule the mu-
sician should not take liberties with form, though he may vary it,
within judicious limits, and obtain excellent effects thereby. Many
musicians disregard rules, but in such eases the results Justify their
action.
Poupee Valsante — Poldini.
The Waltzing Doll, (which is a translation of the title of this piece),
is a dainty tone picture which might be a companion piece to Liadow's
"Musical Box." Like the latter, it represents automatic motion and
it should be played in a mechanical and rhythmic style.
The automatic character of the dance is well indicated by the stac-
cato phrases in the chief theme. The tempo must be rather quick
throughout, and at times a legato style must be used in phrasing.
The use of the pedal should help to give expression.
March 31, 1917
THE MOVING PICTURE WORLD
2107
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fe^^AAAAAAAAAAAAA^"
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M
Exchange Efficiency
i§^
Conducted by John J. Rotchford
THIS department aims to discuss and, thereby, remedy some of
the difficulties experienced by exhibitors in their dealings
with exchanges. It is believed that progressives among
the latter have devised methods benefiting their end of the
business and they will take advantage of this channel to promote
its general welfare.
Schedules.
THE most successful branch managers are those who never make
promise regarding the fulfillment, of which there is the slightest
doubt. Although the question of the age of a subject or a service is
gradually being eliminated there are many exhibitors wlio still insist
upon this information being supplied at the time contracts are signed
and, furthermore, want definite information relative to the shipping
point of the reels. It has generally been found that exchanges schedul-
ing their customers for a subject at a given age for a certain day of
the week are the ones about which a complaint of misrepresentation is
seldom heard. The method is so simple and systematic that it permits
the traveling solicitor to settle definitely all important points when the
deal is consummated. Neither party can later claim that verbal prom-
ises were made as is the case when service is simply sold and the de-
tails of same left indefinite until they are supplied by the branch for
-which the solicitor is traveling.
In the case of serials and topical releases, schedules are almost im-
perative. In fact, when one considers the labor that is saved and the
orderly manner in which a schedule permits the booking and ship-
ping to be done, it might be stated that the term applies to all kinds
of film.
The schedule itself is simply a list of customers arranged numerically
acoording to the age of service. To be effective open ages must he
shown and time lost in transit noted. The following sample will explain
the form :
Day Theater City
M. Star New Decatur, Ala.
T. (In Transit)
W. Electric Stuttgart, Ark.
Th. (In Transit)
P. (Open)
S. (Open)
Su. (Open)
M. Dixie Newbern, Tenn.
T. Dixie Obion, Tenn.
To facilitate posting from the schedule to the booking sheet it is de-
sirable to have a simple method of determining the age of a subject on
any particular date. This can be accomplished by a consecutive series
of numbers appearing upon bank calendars which are used in figuring
the maturity of notes, etc. The first number is immaterial ; all that is
necessary is to preserve the continuity. Each subject is assigned a
number which must be the same as that given the day upon which it
Is released. If this method is used the age of a subject on a specified
date is arrived at as follows :
Reference number of given date
plus
one
minus
Reference number of release date, equals the age of the subject.
Under this rule, if December 18, 1916, had been assigned number 83,
the reference number of April 2, 1917, would be 188. The age, on the latter
date of a subject released on the former, would be (188 + 1) — 83 — 106
days.
In posting the sample schedule given above for programs for the
week beginning April 2, the booking clerk would subtract 64 from
(188 + 1), which would show that the release of the date assigned
number 125, i. e., the subject released January 29, would be the one to
tie booked. In like manner a stenographer may automatically write
the shipping orders, if supplied with a list showing the age of each
customer's service and the reference numbers of the subjects.
To ascertain when a given subject will be a certain age. subtract 1
from the age and add that result to the reference number assigned to
the release day of the subject. For example, to find out when release
of January 29 will be 64 days old :
(G4 — 1) + 125 = 188 or April 2.
Age
64
65
66
67
68
69
70
71
72
Comparing Exchange Results.
We have always been obsessed with the idea that a control could be
evolved which would demonstrate whither a proportionate amount of
■business was being secured in any particular territory.
One method devised which compared the ratio of urban population in
a section to that of the total business secured in the United States fell
short of being a complete success because of the difference in the
■minimum population which would support
■sections of the country.
With this idea in mind, a great many works of reference have been
examined in the hopo of discovering statistics that would furnish the
correct percentages. Recently, in looking through the World Almanac,
we were attracted by the table of Comparative Revenue Receipts of the
various States. It seemed to us that that these figures would furnish
a good index for comparative purposes, since, like possible film rentals,
the amount depends, to a great extent, upon population, industries and
the prosperity of the inhabitants. Whether or not this reasoning Is
correct, tho proportion of the total revenue in various States came
so near equaling the proportion of the total earnings of several con-
cerns in the samo section that it was thought worth while calling at-
tention to the subject. Worked out in percentages, the Revenue Re-
ceipts showed up as follows :
Maine, .0126.
New Hampshire, .0052.
Vermont, .0057.
Massachusetts, MT<1\
Rhode Island, .0070.
Connecticut, .0163.
New York, .1173.
New Jersey, .0392.
Pennsylvania, .0724.
Ohio, .0454.
Indiana, .023:;.
Illinois, .0572.
Michigan, .0386.
Wisconsin, .0346.
Minnesota, .0424.
Iowa, .0207.
Missouri, .0218.
North Dakota, .0082.
South Dakota, .0069.
Nebraska, .0111.
Kansas, .0126.
Delaware, .0018.
Maryland, .0163.
Virginia, .0204.
West Virginia, .0071.
North Carolina, .0102.
South Carolina, .0059.
Georgia, .0139.
Florida, .0068.
Kentucky, .0175
Tennessee, .0112.
Alabama, .0156.
Mississippi, .0107.
Arkansas, .0082.
Louisiana, .0190.
Oklahoma, .0115.
Texas, .0408.
Montana, .0071.
Idaho, .004r..
Wyoming, .0027.
Colorado, .0079.
New Mexico, .0042.
Arizona, .0049.
Utah, .0081.
Nevada, .0020.
Washington, .0248.
Oregon, .0099.
California, .0537.
Unfortunately, no ratio is obtainable for the District of Columbia be-
cause it is considered a municipality.
Although population affords* a poor criterion as regards the entire
country, it may be that the proportion of the population of any one
State embraced within an exchange's territory, would be sufficient to
enable one to divide that State's ratio between two or more exchanges.
For Exchange Bookkeepers.
Under the conditions that exist at the present time in the film busi-
ness, bookkeepers in exchanges are probably the hardest worked em-
ployees. Since most of the many reports which they are obliged to
compile weekly must necessarily be balanced, we are giving below a
table that will tend to save time and trouble in finding errors caused by
transposing figures. This information was obtained some time ago from
"System" :
ifference.
P
Dssible
Transp
jsitions
9 01 10
12 21
23 32
34 43
45 54
56 65
67 76
78 87
SB
18 02 20
13 31
24 42
:;.-, r,::
46 64
57 75
6S 86
79 97
27 03 30
14 41
:;.-, 53
36 63
47 74
58 85
69 96
36 01 (0
15 51
26 62
37 73.
48 84
59 95
45 05 50
16 61
27 72
38 S3
49 94
54 06 60
17 71
°S 82
39 93
63 07 70
18 81
29 92
72 OS SO
19 91
81 09 90
theater In the various
Mounting Posters on Paper.
Small exchanges and owners of a circuit of theaters may be interested
in the following notes on paper mounting:
It is feasible to mount your own posters by means of swinging
boards, even if your office space be comparatively limited. The boards
should slightly exceed the size of a six-sheet poster. Each side will
thus accommodate one six-sheet or two three-sheets.
Ordinary brown wrapping paper, forty-four inches wide and averaging
about 260 lbs to the roll, should be used.
Both three-slieet and six-sheet posters should be reinforced at the
four corners and the latter should also be strengthened in the centre
with an extra thickness of paper.
One roll of the paper described and one hundred pounds of paste
will suffice to mount a quantity of three's and six's equivalent to
about one thousand one-sheets.
2108
THE MOVING PICTURE WORLD
March 31, 1917
BBB
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Popular Picture Personalities
WHO'S WHO IN THE MOVING PICTURE WORLD
||lll!1|[(lllllllllllllllllll[||||||||illlllllM
ral^
COMPILED BY THE STATISTICAL DEPARTMENT
IvaclEoaCjiaJ
CAREW, Ora. Born in Salt Lake City, Utah. Scotch-
Irish parentage. Is five feet two inche's tall and weighs 118
pounds. Black hair, blue eyes. Olive complexion. She made
her stage debut in 1900 and has had a varied experience in
vaudeville, musical comedy and drama.
Her last stage appearance was an en-
gagement with the Gaiety Theater
Stock Company in San Francisco,
where she plaved the soubrette parts
in a round of well-known musical
comedies. Her debut in pictures oc-
curred in May, 1915, and her first pic-
ture was Martyrs of the Alamo. She
has been connected with the Fine Arts
and Kay-Bee companies and at pres-
ent is starring in Keystone comedies
under the direction of Walter Wright.
In Dollars and Sense she had a dual
role of a boy and girl and had a dis-
guise as a boy in A la Cabaret. She
is fond of driving her own car,
but likes horseback riding, swim-
ming, dancing, vocal music and
the violin. /
McKEE, Raymond. Born in Keokuk, Iowa. Is five feet
seven and one-half inches tall and weighs 130 pounds. Dark
brown hair and green eyes. He played in A Fool There
Was, and with the Singer musical comedy productions at
the Princess theater, Chicago, and has
filled stock engagements. About 1912
he turned to pictures and became a
member of the Lubin comedy com-
pany, playing with that organization
for several years. He has also played
with Reliance, Vim, Metro, Rolfe, and
is now with the Edison company for
a second time, playing in the Con-
quest pictures. He has played a wide
range of parts from leads in five-reel
features to three or four bits in a
single comedy, but it is as a juvenile
comedy lead that he has made his
greatest success. He has been seen
in the support of Ann Murdock, Em-
ily Stevens, Mabel Taliaferro and
others.. He admits that he plays
the ukelelee. But he has no
other vices.
CHARLESON, Mary. Born in Dungannon, Ireland,
Irish parentage. Is five feet two and one-half inches tall
and weighs 110 pounds. Dark brown hair and Irish-gray
eyes. She has had a varied stage experience in stock, vaude-
ville and musical comedy, making
her debut in child characters. In«
1911 she made her camera debut in
the Vitagraph, playing with both the
eastern and western sections. She
has also played with the World, Lu-
bin, Selig and other companies, and
is at present one of the Essanay stars,
supporting Henry Walthall. She is
noted for her sympathetic handling
of emotional parts and in studio slang
is a "good weeper." Some notable
parts were in Mr. Barnes of New
York, the Prince Chap, Passers By,
Sealed Lips, The Truant Soul, Little
Shoes. She is fond of outdoors, es-
pecially automobiling, -v-^ _^/ /
and is an interpretive //CCUvcS ~ U^UZ/ul&JUrPL —
dancer of no mean
merit.
KELLARD, Ralph. Born in New York City. Irish-
American parentage. Is six feet tall, weighs 160 pounds, has
reddish brown hair and brown eyes. For three years Mr.
Kellard played under Belasco, for one of these in The Music
Master and for two in The Warrens
of Virginia. He was leading man
with Virginia Harned in The Land
of Hope, and leading man in the
New York production of Rebecca of
Sunnybrook Farm. For three years
he was owner and leading man of the
Ralph Kellard Stock company in Sy-
racuse and has played leads at the
Auditorium, Kansas City; Alcazar,
San Francisco; Shubert, Milwaukee;
Poli's, Springfield, Mass.; Olympic,
Cincinnati, and Belasco, Washington.
Turning to pictures he has been
starred by William Fox in "Her
Mother's Secret," by Pathe in "The
Precious Packet," and was ^? /
featured in "The Shielding SjCT^ f sfetT^^. s?
Shadow" and "Pearl of the /A24»$ /*&^e*-* tP
Army." r""~ 7 " — — -\
NILSSON, ANNA Q. Born in Ystad, Sweden. Swedish
parentage. Is five feet seven inches tall and weighs 135
pounds. Fair complexion, ash-blond hair and dark blue
eyes. She made her debut with the Kalem company in Oc-
tober, 1911, playing in Molly Pitcher.
Other notable parts were Mamie Rose
in Regeneration; the screen adapta-
tion of Owen Kildare's My Mamie
Rose, and scores of the Kalem war
plays. She has also played with Fox,
Arrow, Pathe, Ivan, and is now with
Erbograph. Miss Nilsson is some-
thing of a book worm and spends
much of her time reading, and in the
study of French, instead of the "all
outdoor sports" most photoplayers
confess a fondness for. Miss Nils-
son is one of the stars of the pre-star
day when stardom was not a matter
of three sheets, but of the impres-
sion made by hard work and per- /I
sonality. She has played everything Cfou^cQ (j(
from ones to serials and from ro- ^-
mance to comedy.
ENTWISTLE, Harold. Born in London, English parent-
age. Five feet, eleven inches tall. Weight 185 pounds. White
hair, gray eyes. Mr. Entwistle was for years a house and
road manager in England, and for four years directed Van
Biene, was stage manager for Mrs.
Pat Campbell and for six years was
under the management of Charles
Frohman. He made his stage debut
in 1888 and in January, 1914, he made
his screen debut with the Vitagraph,
playing Wally Van's father in Cutey's
Bride. Some notable parts have been
the Colonel in The Beggar of Cawn-
pore, Molly King's father in The
Summer Girl, and the heavy in One
of Many. He has had a varied
career for he has played with the
Vitagraph, California, N. Y. M. P.
World, Peerless and Metro. Al-
though well known as a stage man-
ager, he has never directed pic-
tures, preferring to play in them.
He has also been an operatic im-
pressario in South America.
March 31, \9\7
THE MOVING PICTURE WORLD
2109
Film Men Dine As Guests of World
In Celebration of Tenth Anniversary Two
Hundred Witness Presentation of Topical
Skits by Screeners
AS THE guests of the Moving Picture World 200 film
men sat down to dinner in the north ballroom of the
Hotel Astor on the evening of Saturday, March 17.
The occasion was in celebration of the recent publication
of the tenth anniversary number of this journal. The gather-
ing was generally representative of the producing manufac-
turers and their publicity men and of other notables in the
industry, including officers of the Exhibitors' League and
members of the staffs of the trade press. The event was a
bit out of the usual in a film way in that there were no
speeches, with the exception of a few words from C. C.
Pettijohn, of Indiana, and also for the introduction for the
first time in banquets of motion picture men in formally
staged skits with a more or less direct application to mat-
ters of moment and interest in the industry.
A score of members of the Screen Club volunteered to
enact the roles prepared by Epes W. Sargent and Edward
Weitzel, of the Moving Picture World. The players seemed
to enjoy the unusual experience of getting back to "lines"
almost as much as did their audience the plain allusions to
men prominent in the trade. The work of Messrs. Weitzel
and Sargent and their associates was the subject of praise
on the part of the diners. It was all the more commendable
by reason of the fact that the first rehearsal had been held
but six days before and that necessarily the opportunities
for getting together had been few.
For an hour before sitting down to dinner there was a
general fraternization in the rooms adjoining the north ball-
room. There were hearty handshakes between friends who
had not met in a long time. One guest was heard to re-
mark he had greeted face to face for the first time four
men he had "known over the 'phone" for several years.
From out of town came Frank J. Howard and Sam Grant,
Boston; J. S. Speer, St. Marys, Pa.; L. A. Buettner, presi-
dent New York State Exhibitors, Cohoes; F. J. Herrington,
Pittsburgh; A. P. Tugwell, Los Angeles; Paul C. Hinz, of
the Chicago office of the Moving Picture World; George
Blair, Rochester; Dr. Charles Hespe, president New Jersey
State Exhibitors; C. C. Pettijohn, of Indiana, and Theodore
W. Wharton, of Ithaca.
It was a few minutes after 8 o'clock when John Wylie,
general manager of the Chalmers Publishing Company, for-
mally welcomed the guests of the Moving Picture World and
expressed the appreciation of the Chalmers Company and the
members of the staff at the honor conferred by the presence
of so many friends from every branch of the industry. Mr.
Wylie further expressed the appreciation of himself and his
associates for the confidence and esteem that had been re-
posd in the Moving Picture World by the trade during the
past ten years and said that nothing better could be desired
than that the same measure of confidence might be extended
during the coming years.
At each guest's plate was a souvenir menu consisting
of eight pages and cover. On the front was a large photo-
graph of James P. Chalmers, Jr., the founder of the Moving
Picture World, together with a miniature of the front cover
of the paper. On the first inside page was a poem, "To James
Petrie Chalmers, Jr.," from the pen of Hanford C. Judson.
On the second page appeared "From the Tiny Acorn, a
Sturdy Oak," a resume of ten years, by Randall M. White,
who also supervised the preparation of the souvenir. The
third page contained the photographs of the executive and
business" departments. The two following pages were de-
voted to photographs of the twenty-three men and one
woman in the editorial and advertising departments. The
sixth page was devoted to the Chicago and Los Angeles
offices and to Cine Mundial, the Spanish edition of the Mov-
ing Picture World. Page 7 was the menu and on page 8
were short paragraphs of fact and fancy. The numerous
pen decorations were the work of Cartoonist Thornton
Fisher. The faces that appear in the supplement in this
issue will be recognized by the trade. A description of their
activities and duties was fully set forth in the Tenth Anni-
versary Number dated March 10 on Pages 1481-2-3.
Enter the Players.
The dinner was scarcely under way when the entertain-
ment began. In an ante-room these members of the Screen
Club had been awaiting the "call" to enter upon the stage at
the east end of the big room: John Charles, William H.
Cavanaugh, Jim Cunningham, John J. Dunn, Loui' Haines,
Bill Bailey, Bill Harvey, Fred Hearm, Judson La- gill, Ray-
mond McKee, Joe Phillips, Lee M. Walker, Real Byron,
William Shea, Buckley Starkey and George S. Tn nble.
1907 - 191^
^TENTH
AMIWEBSAPY
DIMMER
>/ the
AAOVI NQ
PICTUR
W£>OLD
S
-^.— _„
Moving Picture
World
?
HOTEL ASTOfZ
SATURDAY EVEHiriG
MAfSCH 17. 1917
Reproduction of First Cover Page of Souvenir Program.
The first to appear was the Censor, who, led by a police-
man, made the circuit of the room. There was a halo around
his head; he was dressed in white; he bore wings; he dragged
a ball and chain; he was gagged, and seemed much cut up
generally. The music was "In the Sweet Bye and Bye." At
intervals there was a similar parade by Charlie, Mary and
Doug. All were heavily loaded with money bags and all
seemed to be "getting the coin."
"The Moving Picture Man" was announced. Dr. Bill Shea
was disturbed in his office by the hasty entrance of several
men bearing a seemingly lifeless figure. It was gathered
from the excited comments of the body bearers that a safe
had fallen on the victim. The safe had been broken and the
man stunned. Dr. Shea tapped the man's skull with a ham-
mer and came to the conclusion it was a case of a broken
skull. An attempt to open the skull resulted in a badly bent
knifeblade. When a brace and bit were brought into play
there was a copious flow of sawdust.
2110
THE MOVING PICTURE WORLD
March 31, 1917
"The man is a woodenhead," said the doctor in disgust.
"Search him and find out who he is."
Examination revealed the victim to he the president of
the Fifty Features Film Company.
"Set him on the front steps until he comes to," said the
doctor, really angry now. "I can't bother with him. I'm
a brain specialist, and it's a matter of court record that mo-
tion picture promoters have no brains,"
The resulting yell of laughter centered squarely on Lewis
J. Selznick and continued for several minutes. Mr. Selznick
laughed too — at least as much as any one else.
"Belling the Film1' was next. Commissioner George H.
Bell, of the Bureau of Licenses, arrived too late to sit in on
the fun, hut he heard ahout it when he came in. A caller at
the office of a film company notified the officials that the
name that had heen given to a picture could not he used.
"Myrtle, the Hash Slinger; or, The Romance of a Restau-
rant," would not do. The fact that the subject had passed
every censorship in the United States made no difference.
"Are you a censor?" the visitor was asked.
"I am better than that," he declared. "I am commissioner
of licenses, and I can make it stick. I don't stop the film.
I stop the houses."
After much colloquy — and there were many laughs in the
lines — the commissioner showed them what would have tu
be cut out — the data covered about three yards of paper.
Asked as to what might be retained he brought forth a slip
of paper about two inches in length. The picture men
fainted.
Shakespeare Unrecognized by "The Editor."
"The Editor" provided a hunch of fun. Jake Milk had
called at the scenario sanctum with a bunch of scripts.
Editor — Say, whaddye mean leaving stuff by second-raters?
I read that dope Kipling pulled — they're writing better
thrillers out at the Keystone plant. There wasn't a train
wreck or an airship in the entire lot. What lemon you got
now?
Milk — Some plays by Shakespeare — William Shakespeare.
Editor — Take it away. That guy isn't on the level. He
sold a play — I think he called it "Romeo and Juliet" — to
Metro and to Fox. The darned crook should have had
sense enough to change the title on the second sale.
Milk — The title is well known.
Editor — That's where he's foolish. Now we're doing it
this week, but we're going to call it "The Curse of the
Capulets." That's SOME title, boy. Anyhow, Miss De
Koltay wouldn't stand for Romeo being named ahead of
her in the title. I wonder how Fox managed to put it over
on Bara.
"The Comedy of Errors," "Julius Caesar," "Hamlet," "Mid-
summer Night's Dream" and "King Lear" all went into the
discard by editorial mandate — for the Editor's own unique
reasons there was nothing doing. "The Lady of Lyons"
caused him to sit up.
"Now you're talking something! We can use that. How
many lions do you need? I know where we can hire three —
nice tame ones, but you run electric wires on the floor and
they walk on their tails. Why didn't you tell about that
first?"
"This uses no lions. Lyons is a place in France."
"Nix on that! Nix! Nix! We can't make war plays."
"This was long before the war — hundreds of years ago."
"Too old. Miss De Koltay wants stuff she can wear
dresses in or nothing at all."
"I'm afraid we can't give you that. We have only the
classics."
"Jake, we ain't selling classics. We're selling film. Give
us good, snappy titles and some scenes for the eight sheets
or we can't do business."
The announcement of a peach outside breaks off all fur-
ther conference. The result of it is that the young woman
sells a script — and she is so anxious. The Editor makes a
note of her address and promises to call the following
evening. Holding up the script, the Editor tells the office
boy to return a second document to Tony Kelley. "We can't
buy more than one script a month and I gotter take this,"
he says.
"The New Corporation."
In "The New Corporation" were outlined the difficulties
surrounding the acquisition by promoters of sufficient capi-
tal to get a film business fairly going. An "angel," finely
played by Mr. Byron, was led steadily along until he was
willing to put up a lot of money, but the promoters over-
played their hands and the angel walked out on them. Mr.
Green had just had his heart set on making films, the others
on making money. The diners enjoyed to the full the many
allusions to high finance in the picture field.
"The Director" a Real Hit.
One of the big hits of the night was "The Director."
George Trimble was cast in the title role, Joe Phillips was
the cameraman and Buckley Starkey the leading woman.
The leading woman was somewhat temperamental and mani-
fested a lively inclination to jump to the telephone and call
up the president of the company whenever things were not
to her exact liking. There seemed to be a readiness on the
part of the audience to identify this president, which added
materially to the hilarity. There were a couple of thousand
words in the "act," and when the guests were not laughing
there was a most pronounced silence. Not a bit of the dia-
logue was allowed to get away. It all went to show that
the director was not so slow, after all.
Pettijohn Talks of Indiana.
C. C. Pettijohn, of Indiana, an attorney who has taken
a great deal of interest in matters pertaining to motion pic-
ture legislation, spoke briefly on recent legislative history
in his State. There was a deal of interest in the statement
by Mr. Pettijohn that the Senator who introduced the pro-
liil)ition»hill was also the man who introduced the measure
making legal the exhibition of motion pictures on Sunday.
There was applause when the speaker said that all three of
the minister-members of the Legislature had, after care-
fully examining the provisions of the bill, given it their
support, "because they believed it was an amusement that
was right and clean and wholesome for the people."
"If there is anything we can do in Indiana to help our big
brother of the East we want to do it," he said in conclusion.
He was heartily applauded.
Sam Spedon and Thornton Fisher entertained the party
with cartoons.
"Throwing the Harpoon" Winds Up.
"Throwing the Harpoon" was designed to renew to mem-
ory the recent prominence of jellyfish reviewers. Mr. Shea
was shown as magistrate on a St. Patrick's Day. Mr. Byron
looked a policeman. It became his duty to arraign a Jelly-
fish, portrayed by Mr. Starkey, and a Whale, impersonated
by Mr. Trimble. The Whale, saying he was something of
a lawyer himself, declined the aid of counsel. The magis-
trate compromised the difficulties, the antagonists depart-
ing arm in arm.
All in all, it had been an enjoyable evening, if one may
be permitted to form his estimate from the many kind
things said by the guests. The Moving Picture World,
speaking for itself and for those guests, desires to express
its gratitude to the Screeners who so kindly volunteered
their services and who played so skillfully and worked so
faithfully and hard to make the occasion one that may be
"looked back upon with deep pleasure.
Many telegrams and letters of regret had been received
during the day and evening. Among these was one from
Thomas A. Edison, in which the famous inventor said it
would be utterly impossible for him to be present, as he is
busily engaged day and night on experiments for the Gov-
ernment. Among the messages received were the following:
Philadelphia, March 17.
Regret exceedingly my inability to be with you this evening. The
Moving Picture World has been a pillar of strength in the development
of the moving picture industry, and I extend to you my best wishes
for continuous sucess of your publication. POP LUBIN.
New York, March 17.
Laid up with severe cold. Hoped until last moment to participate in
your celebration tonight and to congratulate you on your splendid,
dignified journalistic standards and gratifying achievements.
DANIEL, FROHMAN.
Chicago, March 17.
Regret exceedingly that I cannot be with you this day to extend
personally congratulations and to say to you and your entire staff that
"you have every reason to be proud of your accomplishments. Your
publication stands today strong as Gibraltar and as a monument and
bulwark of the entire industry. It is a great pity that J. P. Chalmers
could not have lived to see this diy. I take pride in your glory and
success and I am happy if in my own small way I have 'helped to
place you on top of the ladder. Please accept this handshake over
the wire and if your ears ring tonight you will know that somewhere
in the Windy City one friend is drinking to the continued health and
prosperity of all those who have made and helped to make the Moving
Picture World what it is today. CARL LAEMMLE.
New York. March 17.
Congratulations upon your passing your tenth milestone. During
the past ten years vnu have contributed vastly to the integrity, solidity
and permanency of the motion picture industry. I am sure that during
the next ten years you will exert a still greater influence in the further
development of the art. It is my earnest wish that ynu have many
more decades to continue and broaden your constantly manifested
efforts for a clean screen. ADOLPH ZUKOR.
Philadelphia, March 17.
Resret that I cannot be with you tonight. Congratulations on your
anniversary. Pest wishes for your future. HARRY SCHWALBE.
March 31, 1917
THE MOVING PICTURE WORLD.
2111
2112
THE MOVING PICTURE WORLD
March 31, 1917
Associated Motion Picture Advertisers, Inc., extends to the Moving
Picture World its heartiest congratulations upon its completion of ten
years of fruitful service in the motion picture industry and its heartiest
good wishes for continued prosperity and increased service in the future.
E. L. Masters, Secretary.
Los Angeles, March 17.
The members of the Los Angeles office sincerely regret that time and
distance will not permit them to be present at the tenth anniversary
dinner of the Moving Picture World. We wish to express our kindest
regards to the members of the Chalmers Publishing Company, the New
York and the Chicago stall and the many friends of the paper present
at the banquet tonight.
G. P. VAN HARLEMAN, SAM H. COMLY, RUTH EHLEMAN.
Chicago, March 17.
Sorry physical condition prohibits attending anniversary dinner. The
railroad journey and the changing weather would be an ordeal that
would prevent me from being my real self. Best wishes for a succss-
ful, happy time. JAMES S. McQUADE.
Congratulations to Chalmers Publishing Company and the boys be-
hind the works. Here's hoping that the Moving Picture World con-
tinues on its brilliant path of success. May your twentieth anniversary
find tlic same fair editorial policy and the same good fellowship which
is characteristic of your present staff. Kindest personal regards.
DOUGLAS FAIRBANKS.
Those present at the dinner were:
huff, G. A. Gray, Ernest H. Horstmann, Ben Goetz, Tom
North, Leander Richardson, W. C. Toomey, Ormsby A.
Court, Terry Ramsaye, John C. Flinn, S. Cheer, Jack Weaver,
Edward Warren, WiMiam W. Hines, Lee A. Ochs, Carl L.
Gregory, Paul R. Kuhn, Charles A. Swartz, J. K. Burger,
Whitman Bennett, Horace G. Plimpton, J. L. Kempner, Wat-
terson R. Rothacker, H. N. Holde, S. B. Van Horn, Ricord
Gradwell, Theodore Mitchell, Addison B. Parker, S. Van
Ronkel, Harold Bolster, Charles A. Du Bosch, F. G. Brad-
ford, E. Lanning Masters, Wells Hawks, Ike Schlank and
others.
The World Girls Celebrate, Too.
The young women of the Moving Picture World had a
celebration all their own in another part of the Astor. There
were present, under the chaperonage of Miss E. J. Chalmers,
Miss Margaret I. MacDonald, Miss Florence Hanssen, Miss
Catherine Carmody, Miss Grace Bredello, Miss Julia Downey
and Miss Regina Gellman. Also present was Mrs. Florence
Golden, nee Bredello, who retired from the World at the
first of the year to take unto herself a husband. The girls
do declare they had just as much fun as did the men.
Abrams, Charles
Alexander, T. M.
Archer, J. A.
Atwater, L. W.
Barrell, Chas. W.
Barry, William
Bates, Wilbur P.
Eauer, William J.
Beecroft, Chester
Beecroft, Fred
Beecroft James
Beecroft, W. G.
Bell, G. H.
Bell, John A.
Binerd, M.
Bird, F. J.
Blair, George
Blaisdell, George
Bohan, W.
Bowman, E. S.
Brady, Richard
Brady, William A.
Brandt, Joe
Brenton, Cranston
Erilant.^A. M.
Brock, H. J.
Brurnner. H. H.
Brulatour, J. E.
Euck, J. W.
Buettner, L. A.
Burr, C. C.
Cassard, Dick
Cavanaugh, R.
Chadwick, I. E.
Chalmers, J. F.
Chalmers, J. P.
Cohen, Harry.
Cole, Henry.
Coles, H. B.
Condon. Charles
Crawford, Merritt
Deitrich, T. C.
DeLacy, Jack
Denig, Lynde
DeRoy, S. H.
Diaz, N.
Earl, Edward
Edwards, H. T.
Emmert, S. B.
Ennis, Harry
Evans, Tom
Fausel, G.
Feinman, B. C.
Feist, Felix
Fisher, Thornton
Fleming, Carroll
Forrest, Fred
France, R. W.
Friend, Arthur S.
Frolich, J. H.
Golden, Jos. A.
Goodman, S.
Grant, Samuel
Gray. John W.
Greenland, A. K.
Grimm, B. H.
Gulick, Paul.
Gunning, Wld.
Hadfleld, R. H.
Hallberg, J. H.
Hallett, H. A.
Hammons, E. W.
Harrison, L. R.
Hattrick, E. B.
Havens, Harry
Hawley, Fred
Hedden, E. G.
Henderson, D. M.
Herrington, F. J.
Hespe, Dr. Charles
Hickey. J. C.
Hill, W. K.
Hiller, L.
Hinz, Paul C.
Hirsh, Nathan
Hodkinson, K.
Hoff, James L.
Hornstein, Joe
Howard, F. J.
Jackson, Edward
Jackson, Rev. W. H.
James, Arthur
Jeffery, W. I.
Johnson, Vic.
Johnston, W. A.
Judson, H. C.
Justice, Ewan
Kann, Geo. E.
Kessel, A.
Keyser, E. T.
Kimball, Capt. Chas.
Kinsila, E. B.
Kopfstein, Jacques.
Kraus, M. A.
Lang, A. J.
Lasky, Jesse L.
Lee, Joe
Levine, H. Z.
Levino, A. S.
Lichtman, Al.
MacArthur, Jr., A.
MacCormack, J. E.
McGuire, W. D.
McDermott, J. J.
McElravy, Robert L.
MacHugh, A. E.
MacMahon, H.
MacManus, E. A.
Magovern, E. T.
Manheimer, E. S.
Manheimer, J.
Mazur, M. E.
Meaney, Don
Meegan, C. J.
Miles Herbert
Miles, Joseph R.
Milliigan, J. A.
Milligan, W. P.
Moss, B. S.
Moss, Paul
Murphy, Fred
Nulty, Vic.
O'Brien, C. J.
O'Donnell, E. J.
Ortega, F. G.
Palmer, Harry
Pars'ins, P. A.
Pawley, Raymond
Pearce, Gene
Pierce, Carl H.
Pittijohn, C. C.
Post, John F.
Quirk, Billy
Raver, Harry
Raynor, W. C.
Reichenbach, H. L
Reynolds, L. J.
Robbiate, Baron
Rock, John B.
Rosenbluh, L.
Rothapfel, S. L.
Rothstein, Nat.
Rubenstein, L. J.
Sargent, E. W.
Schayer, Dick
Schlesinger, Leon
Schmid, Pete
Schulberg, B. P.
Scippico, G.
Selznick, L. J.
Sewell, Charles S.
Shea, D. J.
Sheehan, W. R.
Sheer, William
Sherman, Harry
Sherrill, W. L.
Shipman, Ernest
Skerrett, J. F.
Small, Warren H.
Smith, W. C.
Sobrada de Onega, Jose
. Solomon, J. M.
' Spedon, Sam
Speer, J. S.
Stevenson, George U. '
Streimer, Moe
Tassi, A.
Thanhouser, Edwin
Tietien, H.
Tootle, H. K.
Trigger, Sam
Tugwell, Judge
Twist, Stanley
Urban, Charles
Van Loan, H. H.
Watkins, W. J.
Warren, F. B.
Weitzel, Edward
Welsh, Robert
Wharton, T. W.
White, C. M.
White, R. M.
Whyte, A. G.
Wiley, G. H.
Wiley, T. G.
Wilk. J.
"Mlson, J. Vic.
'Winchester. Tarleton
"'ittman J. J.
Wright, William
Wylie, John
Zeidman, B.
Words of congratulation and cheer came also from:
J. A. Berst, George Kleine, O. F. Spahr, J. Stuart Blackton,
F. H. Elliott, J Frank Rrockliss, Schuyler Colfax, Frederick
L. Collins, R. H. Cochrane, Mark M. Dintenfass, W. H.
Donaldson. John R. Freuler, D. W. Griffith. W. W. Hodkin-
son, J. J. Kennedy, Charles Kessel, F. J. Marion, Nicholas
Power, P. A. Powers, Edgar Selwyn, Albert E. Smith, Guy
Croswell Smith, L. C. McChesney, C. R. Seelye, William L.
Sherry, Thomas Beddincr, Ernst Glantzberg, Briton N. Busch,
Don W. Bartlett, R. R. Nchls, Harold Edel, Charles A. Cale-
PARAMOUNT HAS NEW PU3LICITY MAN IN
PITTSBURGH, PA.
Claude E. Moorhouse, well known in newspaper and ad-
vertising circles, has joined the Pittsburgh branch of the
Famous Players Film Service, Inc., distributors of Para-
mount Pictures in that district, as advertising and publicity
manager.
Mr. Moorhouse has had an extensive experience in news-
paper and publicity work, as well as in advertising, covering
a period of about twelve years. He began his career in
Rochester, N. Y., on the Rochester Herald, as office boy,
developing later into a reporter. Later he became connected
with the Rochester Evening Times as a reporter, leaving this
position to go to Pittsburgh, where he joined the Pittsburgh
Dispatch as a writer.
WALLACE THOMPSON WITH ARGUS.
Wallace Thompson, assistant secretary and director of
publicity of the National Association, severed his connec-
tions there last week and is now associated with Horace D.
Ashton in the Argus laboratories. Their plan is to develop
the work which Mr. Ashton has been doing for a year, in
the production of short, scientific, educational, art and hu-
morous subjects for screen magazines and split reels, to
meet a growing demand for this class of material.
Before going to the National Association, Mr. Thompson
was with the Paramount Pictures Corporation, in executive
charge of publicity, advertising, house organs and the Picto-
graphs.
BEATRIZ MICHELENA ARRIVES.
Some time ago it was rumored that Beatriz Michelena, un-
til recently connected with the California Motion Picture
Corporation, was on her way to New York. We are glad to
be able to state that Miss Michelena has at last arrived
among us and is now stopping at the Hotel Astor. We are
also under the impression that her stay in New York will
be of short duration. What her plans are for the future is
not definitely known, although report has it that she intends
returning to her musical work.
E, W. HAMMONS GOES WEST.
On business bent, E. W. Hammons left New York on Sat-
urday, March 17, for Los Angeles. It is rumored that some-
thing big is about to be pulled off for the Educational Films
Corporation of America, of which Mr. Hammons is vice-
president and general manager. Mr. Hammons has only re-
cently returned from a boosting campaign for the Ditmars
films, which are being handled most successfully by this con-
cern. They report receiving daily commendations of these
remarkable animal films.
NELL SHIPMAN SAILS FOR WEST INDIES.
Braving submarines and revolutions. Nell Shipman sailed
for Cuba on the S.S. "Mexico" on Thursday of last week.
Her itinerary will include most of the islands of the Carib-
bean Sea and she will sojourn at St. Thomas long enough to
absorb enough local color to work into a romance of the
Danish West Indies which is already bespoken by one of
the well known New York publishers. Williamson Broth-
ers are financing the trip.
March 31. 1917
THE MOVING PICTURE WORLD.
2113
Tenth Anniversary Recollections
Memories of the Days When Owners Were Managers, Door-
men and Operators.
By Mark M. Dintenfass.
TO ME- it hardly seems possible that The Moving Pic-
ture World has just celebrated its tenth anniversary,
lime has fairly flown. When I review conditions past
and present, it is amazing to note those who in the early
days were a power and dominated the industry, but who are
rarely heard of today.
I remember during the early part of 1907 the late J. P.
Chalmers visited the Fairyland Theater on Market street,
Philadelphia, Pa., and I was presented to him. The Fairy-
land was my house and I might add the first moving picture
theater on Market street. From the first day I met him to
the day of his demise
Mr. Chalmers and my-
self were the closest of
friends. We were to-
gether on that never-to-
be-forgotten day in Day-
ton, Ohio.
In January, 1908, I
was passed by the De-
partment of Public
Safety of Philadelphia
as an operator, for in
those days one had to
be owner, manager,
doorman and operator
to be a successful ex-
hibitor. My operator's
certificate is still a val-
ued possession.
Early in the year of
1908 I acquired a cam-
era and, after practicing
on a few local subjects,
decided to cross over to
New York and enter the
manufacturing business
in earnest. I became in-
terested in the Camera-
phone Company, with
offices and studio in the
Daley building on
Broadway and which later moved to Eleventh avenue and
43d street. Owing to the activities of the Patents Com-
pany, the Cameraphone existence was a short one. Between
injunctions and contempt proceedings they were forced out
of business. The Actophone Company, which succeeded it,
experienced the same short life for the same reasons.
The more litigation they fed me, the more I became deter-
mined to do something worthy of mention in the picture
game, so I organized the Champion Film Company in 1909
and moved my factory over to Coytesville, N. J. The move
to the other side of the river was not for convenience' sake
or lower rental, but a mad desire to keep as far as possible
from injunction suits, etc., The independent manufacturer
of those days devised every scheme imaginable to disguise
his camera, even to making them look like scare crows. The
Champion Film Company made good picking and, though
it cost me a lot of money fighting back in the courts, we
continued making pictures until I finally won and through
the decision of Judge Lacombe was spared a visit on the
"Island."
In recognition of the fight I put up I was cartooned in The
Moving Picture World as a gladiator with a bent sword in
my hand, over the caption "To the Victor Belongs the
Spoils." This was in June, 1911.
The hardships I endured during the early days of picture
making taught me many lessons. My advice was heeded by
those who immediately followed. Having blazed the trail,
my experiences were of value when David Horsley, Messrs.
Kessel and Baumann, Carl Laemmle and Edwin Thanhouser
launched in the independent field the Nestor, New York
Motion Picture, The Imp, and Thanhouser Film Companies
respectively.
Shortly after the formation of these companies, the Mo-
tion Picture Distributing and Sales Company was formed,
with myself as one of the organizers. I feel confident in
saying that this association was formed to keep me out of
jail, as I had been doing a lot of fighting for the independent
cause and spent most of my time in the courts stalling in-
junctions and contempt proceedings.
When the fighting was done and litigation had ceased the
sales company had served its purpose. I at this point
Mark M. Dintenfass.
became one of the organizers of the Universal Film Manu-
facturing Company and the Universal Exchange, in the
latter company 1 served in the capacity of managing director,
secretary and treasurer until a year ago.
During this period handsome office suites and hotel lunch-
eons were an unknown quantity. We were content to gather
in some back room, order our "beef and" and each man
would pay his quarter, including tip, to the waiter with the
cauliflower ear, discuss ways and means until the early
hours of the morning, then go back to work and wait till
Sunday afternoon to take our week's sleep and rest.
Those strenuous days have passed— the days of fighting
and hardships— and with a grain of satisfaction I recall the
part I played in developing the industry, the friendships and
comrades of those early struggles and the fact that I am
still in the game. I now own the Harry Meyer-Rosemary
Theby Refined Comedy Film Corporation and in the winter
months go to my own studio in Jacksonville, Florida, to
make pictures, which will shortly be released on the Pathe
program.
Robert Harron Joins Goldwyn
ROBERT HARRON, a favorite of screen audiences
throughout the world, has left the Triangle and signed
with Goldwyn Pictures Corporation to become Mae
Marsh's leading man in her second Goldwyn production.
Desiring to give Miss Marsh and her pictures every possible
advantage with the
American public with
whom she is such a
favorite, Goldwyn
realized the value of
bringing this well-
known pair together
again.
Picture fans will
welcome this reunion
of Mae Marsh and the
best leading man who
has ever played oppo-
site her on the screen.
Since Miss Marsh
signed her long con-
tract and was an-
nounced as the first
star of Goldwyn she
has received thousands
of inquiries about her
leading man.
Two days after sign-
ing with Goldwyn
,, . , .,. ., "Bobbie" Harron faces
the camera with Miss Marsh under the direction of John
W. Noble, who also has just come to this new organiza-
tion.
The principal pictures in which Mae Marsh and Bobbie
Harron have teamed are "The Escape," "Judith of Bethu-
ha," "Home, Sweet Home," "The Birth of a Nation," "In-
tolerance," "Hoodoo Ann," "The Wild Girl of the Sierras"
"A Child of the Paris Streets" and "The Marriaee of
Molly-O."
Few young men have ever been so popular on the screen
as Bobbie Harron and almost no one at his age has ever
been able to point to such a successful screen lineage. Har-
ron was born in New York City on April 12, 1894, and left
school at the age of fourteen to become an errand boy in
the Biograph studio. There he attracted the attention of
D. W. Griffith and soon had become one of that famous
director's best known players.
Robert Harron.
EDNA FLUGRATH WEDS HAROLD SHAW.
Shirley Mason, one of the stars of McClure's Seven Deadly
Sins, just received word from Johannesburg, South Africa,
of the marriage of her sister, Edna Flugrath, to Harold Shaw.
Mr. Shaw is well known in the United States as an actor
and motion picture director. He has just completed for
London Films a huge motion picture production in twelve
reels, with a cast of nearly 10,000 persons, headed by Miss
Flugrath.
The picture is a story of South African life called "De
Voortrekkers" and will be shown in the United States under
the title of "The Pioneers."
Miss Flugrath and Mr. Shaw were married in January and
star and director are soon to sail for India to produce an-
other important picture. A third feature will be made in
China and Mrs. Shaw hopes to get home to see her sisters.
Shirley Mason and Viola Dana, in about three years.
2114
THE MOVING PICTURE WORLD
March 31, 1917
Pictures to Aid Mobilization
Associated Motion Picture Advertisers Work Out Elaborate
Plan to Stimulate Preparedness.
NOW that everybody is talking of preparation for war it
would be strange if the motion picture interests did not
come to the from with an offer of services to Uncle
Sam when he most needs help. Knowing the power of ap-
peal, which lies in the picture on the screen, the men whose
job it is to devise publicity for pictures have framed up a
big picture campaign to aid the mobilization of men and re-
sources in the event that the country may need such expert
and efficient aid as they are fitted to give. Here is what
the Associated Advertisers propose to do:
1 — Motion Pictures. The organization of a quick acting,
easily handled, full responsible bureau in New York City,
which shall immediately prepare two feature motion pictures
to be shown before twenty million people in the twenty
thousand motion picture theaters in the United States. The
immediate use of smaller reels, picturing army manoeuvres,
navy manoeuvres, battleships with their crews, views of the
West Point and Annapolis Cadets on review and other patri-
otic subjects, which are now available from the libraries of the
motion picture companies. The idea is to secure these with-
out cost and to secure their exhibition with the co-operation
of the National Association of the Motion Picture Industry
and the Exhibitors' League of America and all its locals in
various States of the Union.
2 — Screen Slides. The preparation of fourteen slides with
proper slogans and patriotic appeal which will induce re-
cruiting. These slides to be changed daily and two to 'be
used each day.
3 — Posters. The preparation of 24-sheets, 6-sheets, 3-
sheets and 1-sheet by poster artists of exceptional ability,
and this art service to be voluntary. The securing of the co-
operation of bill posting companies throughout the United
States, so that such posters should be given the right of way
over all commercial and theatrical posters. This to reach
into every State, city and town of the United States.
4 — Newspaper and Magazine Advertising. The prepara-
tion of page, half-page and quarter-page advertisements by
expert advertising men. This service also to be voluntary in
behalf of recruiting. The drawing up of a full schedule for
the placing of these advertisements so that they can be pub-
lished on the receipt of a telegram from New York simul-
taneously with the opening of special recruiting stations in
the various sections.
5 — Newspaper Publicity Co-operation. Immediately get-
ting in touch with the editors of the newspapers in the United
States and arranging for the publication on notice of ma-
terial to crystalize public sentiment on the subject of recruit-
ing. Also there will be secured the co-operation of such
news agencies as the Associated Press, the Publishers' Press,
the American Press Association, the Western Newpaper
Union and all the larger advertising agencies of the country.
This plan of action was first submitted to an official high
in the councils of the war department, and who has rendered
America signal service on several memorable occasions, but
whose name, for political reasons, it is necessary to with-
hold. His comment was that the plan was the most practical
and valuable for the purposes in view, that he ever had en-
countered. With this encouragement the enthusiasm of the
members of the organization was redoubled, particularly
upon receiving letters of endorsement from the following
named film men: Adolph Zukor, Walter W. Irwin, J. A.
Berst, F. B. Bradford, R. A. Rowland, Hiram Abrams and
Ben B. Hampton. President Wilson was thereupon notified
by letter, which was signed by the members of the Na-
tional Duty Committee, Arthur James of Metro, president;
E. Lanning Masters of Vitagraph, P. A. Parsons of Pathe,
A. S. LeVino of Rolfe, Victor B. Johnson of Kalem, Paul
Gulck of Universal and Charles E. Moyer of Paramount.
The following sub-committees have been organized and
are working rapidly in their respective departments of ac-
tivity:
Trade Paper Committee: Charles Burr, Paul Gulick, Ran-
dolph Bartlett, Jacques Kopfstein. P. A. Parsons.
Posters and Cartoons: Charles E. Moyer, Paul Lazarus.
Newspaper and Magazine Publicity: Paul Gulick, Randolph
Lewis, A. S. LeVino, Randolph Bartlett, E. Richard Schayer,
Peter J. Schmid.
Display Advertising: E. Lanning Masters, P. A. Parsons,
Arthur James, Charles Burr.
Slides: Jacques Kofstein, Julian Solomon.
Finance: Ben Schulberg, A. S. LeVino, Nat. Rothstein.
Jacques Kopfstein.
Emblem Committee: Ben Zeidman, E. J. O'Donnell, Ber-
nard Fineman.
Organizations: Carl Pierce, Wallace Thompson, Harry
Tootle, Victor P. Johnson, Theodore S. Dietrich, S. B. Van
Horn.
Harris P. Wollberg
THE CRISIS," Winston Churchill's famous drama of
the Civil War, is having a remarkably successful run
at the Pitt theater, Pittsburgh. The Pitt theater is
the place where all the big things in a film way are done in
Pittsburgh, and the concensus of opinion seems to be that in
in the matter of
presentation "The
Crisis" surpasses all
the productions that
have preceded it
here.
Much of the credit
of this is due Harris
P. Wolfberg, who
owns the rights for
"The Crisis" in
Pennsylvania, Ohio,
West Virginia, Vir-
ginia, Delaware,
Maryland and the
District of Colum-
bia. Mr. Wolfberg,
though young in
}-ears, has had con-
siderable experience
in the film business,
having served the
General Film Com-
pany for a long
period of continuous
service, having been
with that company
for eleven years, the
greater part of
which was spent as
manager of the Chi-
cago office.
Born in Kansas City, Mr. Wolfberg has the aggressive
spirit characteristic of Westerners and with his astuteness,
knowledge of the film game, initiative and courage, is paving
the way for a position of considerable prominence among
the men who "do things" in the motion picture business.
With a symphony orchestra of forty men, under Carl Bern-
thaler, the well-known conductor, beautiful settings, planta-
tion smgers and the fine use of mechanical effects, "The
Crisis," in addition to its excellence as a photoplay, has taken
Pittsburgh by storm and has won for Mr. Wolfberg the ad-
miration of the film men in that territory.
Harris P. Wolfberg.
METRO OPENS CANADIAN OFFICES.
In line with its general policy of expansion, Metro Pictures
Corporation is opening a chain of offices in Eastern Canada,
in order to give the motion picture exhibitors of that terri-
tory the same complete, effective and high class service that
is now supplied exhibitors in the United States.
The first of these offices already has been put in operation
at No. 8 McGill College Avenue, Montreal, and within a few
days magnificent headquarters will be opened in Toronto.
It is in response to a persistent demand for exclusive Metro
features in Canada that the new chain is being formed.
Francis X. Bushman, Beverly Bayne, Mabel Taliaferro,
Ethel Barrymore, Viola Dana, Emmy Wehlen, Emily Stevens,
Air. and Mrs. Sidney Drew, Frances Nelson, Harold Lock-
wood and May Allison are among the Metro stars who are
especially popular in Canada, and the features in which they
appear now will be released directly under the famous Metro
parrot emblem.
"WHY I LEFT MY HUSBAND," BY CLARA KIMBALL
YOUNG.
The brilliant woman novelist, Virginia Terhune Van De
Water, has furnished Clara Kimball Young with the story
for her next Selznick-Picture, following Eugene Walter's
"The Easiest Way." The title is •'Why I Left My Hus-
band," and it reveals financial difficulties as a frequent cause
for domestic infelicity. Miss Young has just returned from
Virginia, where the outdoor scenes were made for "The
Easiest Way," and will begin work in a few days on the new
picture. Charles Giblyn. who directed "The Price She
Paid." is making the photodrama adaptation from Mrs. Van
De Water's story.
March 31, 1917
THE MOVING PICTURE WORLD
2115
More Trouble for Griffith Picture
Negro Politicians Start Opposition to "Birth of a Nation"
— Strong Bill Passed.
BY THE time this article appears in print there will be
waging in the state of Ohio the greatest light against
a single picture in the history of that state.
The picture is "The Birth of a Nation." All over the state
the negro political element has been lining up within the
last three weeks to prevent showing of the picture. The
opening performances were scheduled for March 19, at
Dayton, in the Victoria theater, and on the same date in
Cincinnati at the Grand opera house. In both cities a deter-
mined effort was being made to stop the picture before it
started, and the negroes have promised that they will fight
all the harder if the picture opens. In Dayton, as noted in
the Cincinnati letter, authorities said they were inclined to
heed the plea of the colored politicians. In Cincinnati, with
prices from 25 cents to $1.50, the advance sale was heavy.
In Cleveland "The Birth of a Nation" is scheduled for
the opera house, to start within a few weeks. Mayor Davis
has already gone on record as being against the exhibition
of the picture, but he will do nothing until the picture is
advertised.
In Youngstown the authorities have requested large thea-
ter owners not to book the picture, after a delegation of
colored people called on them. The same is true of Spring-
field.
But the blow that can stop this picture is the action of
the Ohio legislature last week, when a vote was taken on
a bill by Representaitve A. Lee Beatty, colored member,
aimed directly at "The Birth of a Nation." The bill passed
by a unanimous vote and the governor has ten days during
which to sign or veto it.
If Governor Cox vetoes it the issue will no doubt be dead,
for the legislature is now adjourned. If he signs it, this
bill will be a law within thirty days and that will mark
the demise of "The Birth of a Nation" in Ohio.
Myron Selznick Makes Important Deal
A TRANSACTION of interest to all exchanges and ex-
hibitors handling Selznick-Pictures was consummated
this week between Myron Selznick, purchasing agent
of the Lewis J. Selznick Enterprises, and the National
Printing & Engraving Co., through its representative, E. J.
Doolittle.
This is the firm responsible for the recent output of ex-
tremely attractive posters for the various Selznick produc-
tions and under the
f ~ terms of the deal the
National has contracted
to take over the entire
production of the post-
ers for all future Selz-
nick releases.
This contract involves
about $700,000 and will
prove of great benefit to
the Selznick exhibitors
and exchanges both as
to the quality and price
of the posters and facil-
ities afforded for prompt
shipment and delivery.
The credit for the deal
goes to Mr. Selznick's
son, who, although not
yet of age, has held the
important position of
purchasing agent since
the formation of the
Clara Kimball Young
Film Corporation, a year
ago. Myron Selznick is
probably the youngest
film- executive in the in-
dustry. Judging by the
record of his performances during the past year he has in-
herited in a great measure his father's business acumen and
that he will make his mark in the film industry is confidently
expected by all who know him.
The poster' output to be handled by the National Printing
& Engraving Co. comprises for each production a 24 sheet,
a 6 sheet, two 3 sheets, two 1 sheets and a "cutout." The
"cutouts" are a unique feature of the Selznick advertising,
this firm having the exclusive right to these unusually at-
tractive window display cards, the patent for which is held
by the National Co.
Myron Selznick.
General Film Appointments
Announces a Number of Changes in Branch Managers and
Others on Selling Force.
Gr. \.\1I\S, who has been branch manager for the
Genera] Film Company in Philadelphia, was last
week promoted to the position of Supervisor of
Sales with jurisdiction over the following General Film
Exchanges— Philadelphia, Pa., Wilkes-Barre, Pa., Scranton,
Pa., Washington, D. C, Charlotte, N. C, and Baltimore, Md.
Mr. Ames has been with the General for five years in various
capacities and his promotion is a deserved one. He will
make his headquarters at the Philadelphia office of the
General.
H. L. Knappen has been appointed Sales Manager of the
Atlanta, Ga., division of the General and assumed his new
duties Monday, March 5. Mr. Knappen previously repre-
sented the International at San Francisco.
P. A. Bloch will succeed Mr. Ames as Sales Manager of
the Philadelphia division. Mr. Bloch is a new employe of
the General Film Company, having previously represented
the World Film Corporation at Cleveland, Ohio.
C. C. Ezell has been made Supervisor of the following
General Film Exchanges— Atlanta, Ga., New Orleans, La.,
Memphis, Tenn., Jacksonville, Fla., Dallas, Texas, and
Houston, Texas. Mr. Ezell will make his headquarters care
of the New Orleans office of the General. Mr. Ezell is well
qualified for his new duties as he served in a similar capacity
some years ago. Mr. Ezell's most recent position with the
General was that of Branch Manager at the Dallas office.
On account of increased business the General Film Com-
pany has moved to more commodious quarters in New Ha-
ven, Conn., and the branch is now located at 126 Meadow
street, where Branch Manager Morris Rabinus is waiting to
expatiate on the merits of General Film subjects to all
comers..
MILDRED MANNING FEATURED IN O. HENRY
SERIES.
Mildred Manning, who is featured in the Broadway Star
Features of the O. Henry stories, which will be distributed
by the General Film Company, commenced her career in
musical comedy and like so many other favorite movie
actresses decided that the screen offered a better outlet for
her talents than the speaking stage. Miss Manning appeared
in such musical successes as "Little Nemo," "Over the
River," "Oh, Oh, Delphine," and "Dancing Around" during
her career in the Merry Merry. It was while playing in "Oh,
Oh, Delphine" at the New Amsterdam Theatre that D. W.
Griffith saw her and offered her the engagement with his
Biograph Company which started this film beauty on her
way to screen fame. Among the features in which Miss
Manning has appeared are "The Charity Ball," "Poor Rela-
tions," "Concentration," "My Man's Law," "The Chieftain's
Sons," "Unjust Suspicions," "Her Old Teacher," and "A
Chance Deception." Miss Manning is now playing the fem-
inine leads in the O. Henry series, the first of which is
"Past One at Rooney's."
NAOMI CHILDERS WITH ART DRAMAS.
Naomi Childers, for some time a leading woman for
Vitagraph and other companies, has been signed by the U. S.
Amusement Company, releasing through Art Dramas, Inc.
The title of Miss Childers' picture, which will be a huge and
expensive production, has not yet been disclosed. All that
is known is that it was written especially for Miss Childers,
and that it abounds in strong and unusual situations.
The acquisition of Miss Childers to the already dis-
tinguished roster of the U. S. Amusement Company is con-
sidered significant in that it is an expression of the big
strides toward the front the Art Dramas program is making.
Exhibitors using Art Dramas will now have pictures starring
.no less than five leading women of international reputa-
tion: Jean Sothern, Alma Hanlon, Anna Q. Nilsson, Ger-
trude McCoy and Naomi Childers.
COHAN TRADE SHOWING POSTPONED.
The trade showing of George M. Cohan's initial Artcraft
picture, "Broadway Jones," originally scheduled for Thurs-
day of this week, took place at the 44th Street theater
Tuesday, March 20th, at 11 A. M. The showing had to
be postponed a few days owing to the fact that a print could
not have been finished in time. Every member of the trade
was invited to attend this presentation of George M.'s initial
screen work and the famous actor-author-producer personally
attended with many of his theatrical friends.
2116
THE MOVING PICTURE WORLD
March 31, 1917
Paramount Program
Sessue Hayakawa, House Peters and Myrtle Stedman, Stars
for the Week of March 26th.
TWO sensational productions, "The Bottle Imp," from
the Lasky studio, and "As Men Love," from the Pallas
Pictures, in which Sessue Hayakawa and House Peters
and Myrtle Stedman, respectively, are starred, hold the fea-
ture position on the Paramount program for the week of
March 26, surrounded by three "little features," the 59th
edition of the Paramount Pictographs, the magazine-on-the-
screen; the 60th of the series of weekly trips around the
world, personally conducted by Burton Holmes, in which he
takes his fellow travelers to Vancouver and Victoria, and a
Klever Komedy in which Victor Moore is starred in "Rough
and Ready Reggie."
Not since his wonderful success in "The Cheat" has Sessue
Hayakawa accomplished such sensational success on the
screen as in "The Bottle Imp," a production made in the
Hawaiian Islands, in which three Hawaiian players are in-
cluded in the important roles of the cast. The production
is a wonderful one from every standpoint, and is in every par-
ticular one of the most sensational pictures the Lasky studio
ever turned out.
In the cast supporting Sessue Hayakawa are Lehua Wai-
pahe as Kokua, H. Konshi as Keano, George Kuwa as Ma-
kale, Guy Oliver as Rollins, and James Neill as a priest.
Following the great success that was obtained by House
Peters and Myrtle Stedman in "The Happiness of Three
Women" they are again to co-star in "As Men Love" which
is released this week. It is a society drama, written espe-
cially for them by Lois Zellner, and directed by E. Mason
Hopper. The stars are supported by Jack W. Johnston and
Helen Jerome Eddy.
Sam Loyd, whose name has been associated with brain
teasing puzzles farther back than anybody can remember,
has been engaged by the Bray Studios, Inc., to concoct puz-
zles which will be animated and included in the 59th edi-
tion of the Paramount-Bray Pictographs, the magazine-on-
the-screen.
The name Sam Loyd is so well known that it needs no
introduction. His puzzles have appeared in magazines and
newspapers the world over, but the idea of showing them on
the screen is a new one. The methods by which they have
been picturized are unique and sure to prove popular and in-
teresting with motion picture audiences of every age. Every
whole-souled American, according to the late P. T. Barnum,
hugely enjoys being fooled, and Sam Loyd's puzzles surely
must have given the old circus man good reason to father
this statement.
Other subjects which will appear in the same release are
"Rivaling Nature's Flowers," a picturization of the manufac-
ture of artificial flowers so closely resembling the real flow-
ers that they almost seem to exhale the natural perfumes.
Scenes "In the West Indies" form a third subject, and here
are shown interesting intimate touches of native life in the
islands first discovered by Columbus. The diving boys of
Kingston, the coaling of ships by women, the vast banana
srroves and other picturesque scenes are depicted.
The cartoon section is a most timely one, for it shows
the famous Col. Heeza Liar as a spy dodger, and is based on
the startling disc very that there are 10,000 alien spies in
the United States at this time.
How the Colonel is called in by President Wilson on the
suggestion of the Secret Service, and is put on the trail of
the 10,000 spies, and how he puts them to rout, form an
excrutiatingly funny cartoon.
Burton Holmes, the world's greatest traveler, pictures
some exceptionally interesting points in and around Van-
couver and Victoria in his 60th series of weekly trips around
the world, which he has been personally conducting each
week for Paramount travelers.
Victor Moore in his entire comedy career has never made
a more screamingly funny farce than "Rough and Ready
Reggie," a single-reel comedy to be released this week.
HORSLEY RE-ENGAGES OVEY.
David Horsley and George Ovey have signed a new agree-
ment whereby the latter will continue to be featured in Cub
comedies. Ovey's old contract with Mr. Horsley expired
the first of March and the new one dates from then for a,
long period of time.
The salary Ovey is to receive under his new contract is
not made public, but it is said to be a sum which makes the
first salary check which he drew as the featured comedian
in Cub Comedies seem singularly small in comparison.
Emmett Hall With Goldwyn
Veteran Photoplay Writer Joins the New Organization as
Special Writer.
EMMETT CAMPBELL HALL, one of the earliest and
most continuously successful writers of photoplays, has
joined the script staff of the Goldwyn Company. Mr.
Hall is a Georgian by birth, but came to Washington to
study law and is a graduate of the National Law School. Dur-
ing his student days his fondness for writing manifested it-
self, and for a time he made a nice income from writing
what is technically known as "filler." short material always
prized by make-up men. The Congressional Library offers
a mine of material, and as there are too many "sundown"
physicins and lawyers in Washington to make the practice
of those professions profitable he took a position in the
Diplomatic Bureau of the State Department.
Up to 1910 he did considerable fiction writing, but he was
among the very first to perceive the possibilities of photoplay
and he was one of the star writers of 1909 and 1910. His
first work was done for the Lubin Company, which gave him
his first production, "Indian Blood," but the Lubin stock
company was not then equal to the work his scripts de-
manded, and on the advice of its editor 1.2 sought to sell to
the Biograph and soon became one of the star writers of that
organization, twice refusing the position as its editor, as he
preferred to live in Washington, where he had a home at
Glen Echo, Md. While writing for the Biograph he turned
out the first two-part story, then released as a single reel
and a sequel, but lately reissued as a two-part, "His Trust"
and "His Trust Fulfilled."
Later he resumed his activities with Lubin, and when Law-
rence S. McCloskey formed his famous staff of writers Mr.
nail was a member of the group and remained with them
until just before the end. He wrote "The Beloved Adven-
turer," a fifteen-part story, and then wrote tthe story in fic-
tion form, which was published in cloth and sold in connec-
tion with the showing of the film. From this idea apparently
sprang the present cheap editions issued in connection with
the filming of popular novels.
He also wrote "The Road o' Strife," probably the most
elaborately prepared script ever turned out, a copy of which
now forms a part of the Columbia University Museum of
Photoplay, and was one of the first to use the page-to-a-scene
idea, inventing his own form of page. He writes only full
continuities, even to the cut-backs, and his work is unusually
careful and exact, for he is an adept at employing the various
tricks and effects and makes them help ihe story instead of
confuse it. He is also the inventor of the superimposed
leader, which shows over the action; the forerunner of the
pictorial leader of today.
He has more than seven hundred produced pictures to his
credit, rai.ging from one to thirty reels in length, and many
of the present Biograph reissues are from his pen.
WALLACE REID AND MYRTLE STEDMAN CO-STAR.
Wallace Reid and Myrtle Stedman, popular Lasky stars,
appear together on the screen for the first time in the Lasky-
Paramount production, "The Prison Without Walls," which
was written by Robert E. MacAlarney.and prepared for the
screen by Beulah Marie Dix, the well known playwright.
The production was staged by E. Mason Hopper, who was
transferred from the Morosco studio to Lasky especially for
the purpose of directing this picture. James Neill, Billy El-
mer, William Conklin, and Camille Ainkerwich are important
members of the supporting cast. "The Prison Without Walls"
is a story of prison reform which is thrilling in the extreme,
and gives a remarkable insight into municipal politics. It is a
story of Huntington Babbs, a young prison reformer, who
poses as a convict for the purpose of running down "the
mysterious man higher up" who is the head of a powerful
ring of crooks and grafters.
O'SULLIVAN WRITES MUTUAL CUE SHEETS.
The Mutual's music cue sheets, the first of which was is-
sued in connection with the release of "The Greater Woman,"
are prepared by Joseph O'Sullivan, a composer and operatic
expert who has been added to the staff for the purpose.
The Mutual's music cues have no strings tied to them —
that is, they are not a part of the promotion of any music
publisher, and the cues are so indicated that the picture can
be presented with the numbers available in any reasonably
well equipped orchestra library.
Mr. O'Sullivan has written for orchestra, piano and voice.
His compositions include symphonic poems for orchestra,
cantatas and upwards of fifty songs which have been used in
concerts by leading artists with success.
March 31, 1917
THE MOVING PICTURE WORLD
2117
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Reviews of Current Productions
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EXCLUSIVELY BY OUR OWN STAFF
'Satan's Private Door"
An Essanay Photoplay of Powerful Interest, Showing How
the Faith and Guileless Character of a Noble Girl
Redeems a Home of Discord — Mary Charle-
son Appears as the Girl.
Reviewed by James S. McQuade.
WHEN an author has a girl of such sterling character
and goodness of heart as Edith Conway, in the story
of "Satan's Private Door," by Sam W. Small, Jr., he
may be permitted wide latitude in assigning her tasks that
would be extremely risky for the customary type of girl.
Scene from "Satan's Private Door" (Essanay).
More especially would this be true when Edith Conway sees
fit to marry a young man who has been a wastrel and a
drunkard, and whose homicidal tendencies when in his cups
are exceedingly dangerous. Not only so, but the young man
in this case has succumbed to the temptation of strong drink
after he has given promise of fine reform to Edith Conway,
and is actually saved by her from attacking his own father
with a deadly weapon. In all such cases it is most advisable
that no girl should put her chances of married happiness to
such a test, as very few, if any, girls reform a man by
marrying him.
This foreword, however, does not detract from the powerful
appeal of Mr. Small's story, as adapted to picture service by
J. Charles Haydon, who has also directed the production, and
as acted by Mary Charleson and a strong supporting com-
pany.
Edith Conway is a decidedly unique character. Quiet, un-
emotional, absorbed, she takes her place as a member of the
family of Thomas Chatterton, the closest friend of her dead
father. Joseph Chatterton, his son, Anne Vance and Richard
"Vance, his daughter and son-in-law, all view Edith with dis-
favor, and unite in making her life as uncomfortable as
possible."
In the midst of this unfriendliness, Mary Charleson's Edith
wins the spectator by her gentleness and a brave bearing
of her burden. When opportunity offers she is every ready
to render a service of the heart, in such unpretentious fashion
as to still in time the venom of tongues and the malice of
slander.
She shocks the young reprobate Joseph Chatterton into a
wholesome respect by deliberately knocking him down when
he attempts an unpardonable liberty, and then revives him
by applying cold water to his bruised temple. And, strange
to say, this incident marks the beginning of his love for
her and of her increased interest in him. Webster Campbell
plays the part of the young renegade very fittingly.
Thomas Chatterton, "The Lion of the Wheat Pit," but not
the respected herni of his household, is given fine characteriza-
tion by John Cossar. The extreme loneliness of the magnate
in his home, until Edith Conway comes, is shown in a way
that excites deep sympathy.
Anne Vance (formerly Chatterton). a very unlovable type
of daughter and a still more unlovely type of mother, is
impersonated to the life by Hazel Daly. This clever actress
will be recognized at once as the vivacious "Honey" (Mrs.
Skinner) in "Skinner's Dress Suit," which is still in high
vogue.
Richard Vance (W. K. Houpt), Anne's husband, Mrs. Ord-
way (Alice McChesney), a society butterfly, June Rose (Vir-
ginia Valli), a cabaret dancer, and Harvey Beauchamp, a man
who lives by his wits on the mistakes of the rich, are all
capably represented.
The release was made March 19, through K-E-S-E service.
"The Great Secret," Episodes 11 and 12
Bushman and Bayne Serial Begins Last Five Episodes with
Weaving of Incidents That Keeps Excitement Alive.
Reviewed by Hanford C. Judson.
EPISODE 11 opens with Dr. Zulph's ruse to get possession
of Beverly's fortune in the keeping of William^now a
portrait painter. He sends a girl who finds where the
heroine's papers are kept and who then faints. William sends
for Dr. Zulph. In the meanwhile, Beverly looks in at the door
and sees William trying to revive the girl. She goes home
much disturbed. The Doctor comes and is told where the
papers are hid and secures them.
The Great Master has a detective in safe keeping, but he
drugs the Oriental servant and escapes in time to see Zulph,
who is still carrying the papers, meet the girl in a tea room.
William goes to Beverly's home and explains his actions. As
the two are about to leave the house, the Spider takes a shot
at William and the episode ends.
At the opening of episode 12 we see that the Spider has
missed killing William, but he escapes. In the tea room. Dr.
Zulph is frightened, and leaves, followed by the detective, who
sets the Shadow and Wee See on the trail. In a very accept-
Scene from "The Great Secret" (Metro).
able bit of picture making these two cleverly manage to get
the papers away from Zulph while he is not looking. William
and Beverly go to a charity bazaar. A band of crooks at the
bazaar steal a diamond necklace and William orders the doors
closed while detectives search. The crook who has the gems
slips them into the pocket of William, where the detective finds
them, but he is saved by one of the guests, who saw the act,
and tells of it.
At the close of the episode we leave William holding up
his hands at the point of a revolver in an empty room, and
it looks as though he were about to be robbed.
2118
THE MOVING PICTURE WORLD.
March 31, 1917
Pathe Releases
"Mary Lawson's Secret," Five-Reel Mystery Drama Featur-
ing Charlotte Walker, Tenth Instalment of "Patria,"
Closing Episode of "Pearl of the Army" and
No. 3 of "Mystery of the Double Cross."
Reviewed by Edward Weitzei.
A MYSTERY story in which the secret Is kept until the
end, may be -said to fulfil its mission. Such a story is
to be found in "Mary Lawson's Secret," a five-reel photo-
play produced by Thanhouser, and featuring Charlotte Walker.
An unexplained murder In the early part of the drama sustains
exciting episodes take plate during the number, and "An Hour
to Live" closes with another cleverly devised situation which
Will not be explained until the next instalment. Mollie King,
Leon LSary and Ralph Stuart see to it that the acting- is of
the right quality.
Scene from "Mary Lawson's Secret" (Pathe).
the interest, and, as in all crime stories, it is just as well
not to scan too closely the use of coincidence made by the
author. Lloyd Lonergan, who wrote the scenario for "Mary
Lawson's Secret," has used the expedient freely and con-
structed a photoplay that catches the attention quickly and
holds it firmly until the end of the picture.
A young girl living in a small place is convicted of murder-
ing a young doctor, who lured her into his office and insulted
her. This doctor had a rival in town, an elderly man that
had practiced there for many years. While on her way to
serve a life sentence, Mary Lawson escapes and, eventually,
becomes the wife of a wealthy man. She does not tell her
husband her secret until the officers of the law get on her
track. Just as they are about to arrest her again, the real
murderer confesses. The variety of incident and the expert
handling it receives, give the drama its chief claims to con-
sideration.
On the production side, skilful use of his material by
director John B. O'Brien and excellent playing by the cast,
insure a favorable impression for the drama. Charlotte Walker,
although somewhat mature for the part, plays Mary Lawson
with earnestness and wins sympathy for her at each stage
of the plot. J. H. Gilmour, William Davidson, N. S. Wood,
Inda Palmer and Robert Vaughn are the members of the sup-
porting cast. Several waterscapes showing an approaching
storm are worthy of note.
Tenth Instalment of "Patria."
"War in the Dooryards" is the name of the tenth instalment
of the International serial in which Mrs. Vernon Castle has
the title role. It teaches a lesson in preparedness. The men
in Patria's employ are formed into a company of well drilled
soldiers and when a body of men under the leadership of the
Japs attack the works Patria's troops give them battle and
drive them off. The battle scenes are thrilling and the entire
instalment is full of excitement.
Closing Chapter of "Pearl of the Army."
Number fifteen of "Pearl of the Army" is called "The
Colonel's Orderly." Besides clearing up the mystery connected
with the Silent Menace, it also restores Captain Ralph to
his rightful position and brings about the proper understand-
ing between him and Pearl Dare. Major Brent also profits
by the turn of events, and so does the faithful Bertha, but
not until the Silent Menace gives another exhibition of his
ability to trick everyone with whom he comes in contact.
The followers of the picture will find the ending to their
liking and will, no doubt, wait impatiently for the next serial
headed by Pearl White and Ralph Kellard.
"An Hour to Live."
The third number of the "Mystery of the Double Cross"
serial shows Peter Hale in deadly peril. He is captured by
Bridgey Bentley, and a clock is set to fire off a revolver and
end his earthly career. Before this is accomplished, the Masked
Stranger steps out of the clock and upsets the scheme. Other
"A Tale of Two Cities"
Finely Produced Screen Version of Charles Dickens' Famous
Story of the French Revolution, Made by Fox
and Featuring William Farnum.
Reviewed by Edward Weitzel.
TIIK keen sense of the theater possessed by Charles Dickens
— a sense that put the grip and the steady onward march
of events into his plots — is strongly evinced in the screen
version made by William Fox of "A Tale of Two Cities" — to
many of the novelist's admirers his most powerful work. As
a picture of the French Revolution, told in fictional form, it
is unrivaled. The human interest of the story stands out
clearly in the midst of that epoch-making historical period,
when the streets of Paris were red with the blood of the guilty
and the innocent, and the day of reckoning had come when
mans inhumanity to man was canceling its debt according to
the old Mosaic law, "An eye for an eye, a tooth for a tooth,"
and Prance, starved, beaten and betrayed, was receiving the
first taste of that political freedom for which she is fighting so
valiantly today.
Out of the vast amount of material to be found in the novel,
Frank Lloyd, who made the scenario and directed the Fox pro-
duction, has taken the incidents and characters best calculated
to transfer to the screen the spirit and intent of the Dickens
masterpiece. Starting with the scenes in Paris that foreshadow
the fall of the Bastile, he carries the story forward with but
slight use of the cut-back, and directs with much skill the
onrush of events, in the whirl of which the lives of Sydney
Carton and Charles Darnay, together with that of the woman
they both love, are caught up and hurried along to the moment
of Carton's supreme sacrifice — when he mounts the steps of the
guillotine and gives his life that the husband of Lucie may
live. Who that has read the story of Carton's death in
Dickens' final chapter can ever forget it!
There are many impressive moments before this last and
greatest one. The storming of the Bastile, the freeing of
Doctor Manette, the trial of Charles Darney in England, for
high treason, and his second trial in Fiance under his real name
of Evremonde — these are the outstanding situations, but the
interest never slackens, the spell of the world tragedy and
the master's skill in bringing it to life again never relax their
grip.
For the most part, the adaptor has been mindful of the re-
spect due the work. His changes from the original plot are
slight and make for clearness in the screen version. Aside from
the character of Miss Pross, the w-ell-known portraits draw-n
by Dickens have been preserved with conscientious fidelity.
Defarge, Madame Defarge, The Vengeance, Stryver — all are
here; but Lucie's faithful hand-maiden is not the woman found
in the pages of the novel.
William Farnum plays both Charles Darney and Sydney
Carton. His performance of the first character is thoroughly
adequate. He has the polish, charm of manner and fineness
Scene from "A Tale of Two Cities" (Fox).
of nature required of the young- Frenchman. His Sydney Carton
is well contrasted with Darnay. Mr. Farnum brings out the
man of good instincts, chained to an overmastering passion,
clearly and effectively; the double exposure scenes have never
been better done. But the soul of Sydney Carton, when put
to the final test, eludes the actor. Technically he is beyond
criticism. The art of acting is strongly influenced by person-
ality, however, and the spiritual exaltation which Martin Har
March 31, 1917
THE MOVING PICTURE WORLD
2119
vey, the English actor, gives to the part is lacking in Mr.
Farnum's portrayal.
The Supporting company is one of exceptional merit, and tin-
individual efforts of Jewel Carmen as Lucie Manette, Charles
Clary as Marquis Evremonde, Hershel Mayall as Jacques De-
farge, Rosita Marstini as Madame Defarge, and Josef Swickard
as Dr. Manette, are particularly in evidence. The correctness
of detail in the settings for Paris and London at the close of
the Eighteenth Century, and the impressive mob scenes, are
important factors in a production that for even excellence has
never been surpassed by the Fox company.
in which the HI m w aa produced. F it hoi ,
has given us a story that Is quite "different," and Charles
Brabin, the director, has given Mr, Smlth'i Btoi iction
Two Kalems
"The Golden Eagle Trail," Episode of "The American Girl"
Series, and "The Missing Financier," a Number of
the "Grant, Police Reporter," Series.
Reviewed by Ben H. Grimm.
CONSISTENT with the foregoing releases of "The American
Girl" series is "The Golden Eagle Trail," the latest two-
reel episode. In this number Director James W. Home
has set Frederick R. Bechdolt's story in some very good
"Western backgrounds — backgrounds that exactly fit the story,
which is melodramatic and brings into view on the screen
much riding and fighting. Marin Sais as Madge King per-
forms a hazardous feat when she climbs hand over hand on a
rope that has been thrown across a deep-cut opening between
two cliffs.
The story tells how Madge King and her followers round
up a gang of bandits and a man who stole the bandits' loot,
which consisted of two bags of twenty-dollar gold pieces.
Madge and her father find the hoard by a trail of Golden
Scene from "The Golden Eagle Trail" (Kalem).
Eagles that have leaked from one of the bags. An exciting
and interesting Western. In the cast with Miss Sais are
Frank Jonasson, Edward Hearne, Ronald Bradbury and Ed-
ward Clisbee.
"The Vanishing Financier."
George Larkin, in the role of the reporter, is up to his old
tricks in this one-reel number of the "Grant, Police Re-
porter" series. This time he obtains entrance to a room by
climbing up between the walls forming a narrow alleyway.
He does this by bracing his hands against one wall and his
feet against the other. This is a difficult stunt and registers
well. In this manner he rescues the daughter of a financier
who has been kidnapped and brought aboard a yacht. After
he rescues the girl the reporter forms a bridge over the
alley with his body. The girl walks over him to an adjoining
roof. The financier is finally rescued by the crew of a U. S.
Monitor. The story was written by Robert Welles Ritchie.
Ollie Kirkby, Director Robert Ellis and Cyril Courtney are
in the cast with Mr. Larkin.
"BabetteT
Five-Reel Vitagraph Production Featuring Marc MacDerm-
ott and Peggy Hyland Is Thoroughly Entertaining.
Reviewed by Ben H. Grimm.
JF EVERY five-reel picture produced were as good as
"Babette," a Vitagraph Blue Ribbon Feature, there would
be little need of ever asking an exhibitor to sign a con-
tract—he would be only too glad to pay his program rentals
far in advance. "Babette," with Marc MacDermott and Peggy
Hyland in the featured roles, is a thoroughly entertaining pho-
toplay and distinctly worth while. In it has been visualized a
charming tale that is given added power to please and satisfy
by the work and personality of the players and the manner
Scene from "Babette" (Vitagraph).
that accentuates the story's good points and makes a very
few weak points plausible.
Set in the romantic province of Normandy and the Quartier
Latin of Paris, "Babette" is primarily a love story; but not
"mushily" so. It tells of a youth who, by instinct a gentleman,
in soul an artist, is by choice a clever thief; and who is finally
moulded into the man he should always have been by the pure,
wholesome love of the young daughter of the keeper of a
"comic opera" jail. To the main motif there Rave been added
seasonings of humor, pathos, expatiated crime and other fac-
tors that go into the making of a photoplay whose appeal is
not limited to any one particular class or type of audience.
Mr. MacDermott is both masterful and sympathetic. He
never overplays. Miss Hyland is beautifully appealing, and
her charm is compelling. Templar Saxe is a fitting choice for
his part, as is also William Dunn.
Deserving of especial mention are the lightings in the in-
terior scenes. They are effective, as are also several other
directorial touches, all of which help the production.
"The Pulse of Life"
Wedgewood Nowell and Gypsy Harte Featured in Mediocre
Five-Reel Bluebird — Released April 2.
Reviewed by Ben H. Grimm.
FITFULLY beating for about four and one-half reels, ac-
celerating somewhat toward the last, "The Pulse of
Life," a five-reel Bluebird screen drama featuring Wedge-
wood Nowell and Gypsy Harte, is stilled in the final fadeout
without having once made the pulse of the viewer beat faster
than normal. It is a mediocre picture. It might be likened
to a hobo dressed up in a hundred-dollar suit of evening
clothes. Magnus Ingleton's story has been extravagantly
dressed for the screen by Rex Ingraham, but under the cloak
Scene from "The Pulse of Life" (Bluebird).
of beautiful presentation there is little of the real goods to
be found. Clothes do not make the man any more than beauti-
ful photography, lightings and other production details make
2120
THE MOVING PICTURE WORLD
March 31, 1917
a good picture. The story is not "there." The cast is good
and some of the sunset sea scenes are worthy of a place
in an art gallery.
There are touches in the picture that may well have been
left out. It Is our opinion, for instance, that it is neither
interesting nor dramatic to show a small hunchback being
beaten up by a burly drunkard, especially when the occurence
is not needed to advance the story. Much extraneous matter
has been figuratively dragged by the heels into the story,
and once more we see our old friend the electric chair.
The story tells of a girl who leaves her fisherman-father's
home in Italy with a wealthy artist. In New York he gets
tired of her, and she finds her way to a low-class dance hall,
where she meets Dago Joe. She is found there by a young
sculptor who, as usual, gets her to pose for him. They fall
mutually in love. The girl's brother kills the wealthy artist,
and the young sculptor is convicted of the crime on circum-
stantial evidence. Quite an element of suspense is intro-
duced here, but the scujptor escapes the chair. The girl goes
back to Italy and the sculptor makes up with his former
fiance.
Mr. Nowell and Miss Harte are capable in the leading
roles. They are supported by Nicholas Duneaw, William Dyer,
Millard K. Wilson and Dorothy Barrett. Released April 2.
"Sunny Jane"
Five-Reel Production of Wholesome Type Made by E. D.
Horkheimer for the Mutual Program Featuring
Jackie Saunders.
Reviewed by Margaret I. MacDonald.
KOUNNY JANE" is a production that will be welcomed in
^ the making up of the better class program. It does not
impress one as being a faultless .one as regards con-
struction, but the characterization of the story has been well
carried out and the human interest is well sustained.
The story centers around an eccentric young girl with an
abnormal imagination. She tells the most romantic tales in
which she herself is always the central figure, without the
slightest intention of committing the sin of falsehood. She
capers in the most comical fashion with a young donkey and
incidentally with her father's helper, who is also an eccentric
character and in love -with her. The fact that oil has been
discovered on her father's farm opens an opportunity for the
entry of the hero of the story, who in an endeavor to purchase
the farm; meets Jane and decides, with the consent of her
parents, to pay for her tuition at a boarding school. Jane's
homecoming after a year at school is somewhat of a shock
to all concerned, espetially as she, under the spell of one of
her imaginary conditions, and is posing as the young woman
who she believes to be the ideal of the man who has given her
her schooling and whom she loves. The story ends by Jane
attiring herself in the clothes she used to wear and hiding
in her benefactor's automobile. The discovery of the girl In
the automobile brings about the climax when Jane becomes the
wife of her benefactor.
Jackie Saunders does excellent work as Jane. The other
members of the cast are also to be commended for their sup-
port.
"The Prison Without Walls"
Wallace Reid Does Superior Work in a Lasky Story of
Criminal Grafters and Reformers.
Reviewed by George Blaisdell.
TIE Lasky company released on March 15 "The Prison
Without Walls," a subject dealing with prison reformers
and prison grafters. Beulah Marie Dix has written the
script from the story by Robert Emmet MacAlarney. E. Mason
Hopper is the director. It is a good story and a well-made
picture. Wallace Reid has the male lead, that of a prison
reform expert who dons prison garb a la Tom Brown of
Auburn, as Thomas Mott Osborne was known when he made
his famous week's sojourn behind bars in New York's up-state
prison. Mr. Reid does splendid work — restrained, convincing,
the antithesis of the melodramatic.
Opposite Mr. Reid is Myrtle Stedman, in the role of Helen
Ainsworth, a Lady Bountiful, with leanings to prison reform,
too. Her characterization is a worthy one. William Conklin
is given the "heavy" role, that of Morris, the Man Higher Up,
who is engaged to Helen. Billy Elmer is "Horse" Gilligan,
a convict, who tries to go straight on his release, is "drafted"
by the old gang and when he finds opposed to him in his
efforts to rob the family safe none other than his former
prison mate, the young reformer, transfers his activities to
the side of the state. There is another player, not listed,
whose work is worthy of remark, the young woman who plays
the ex-convict taken into the Ainsworth home as a servant —
and speedily brought under the sinister influence of Morris.
The course of the intrigue is clearly established — the forces
of order on one side seeking for the one individual who most
profits from crooked contracts and on the other the Man
Higher Up and his many subordinates. There is woven into
the fabric a pretty love story. A bit of humor attaches to
the solicitation of Helen that the young man she has met in
prison and to whom she gives secretarial employment shall
"go straight," the fact that he is straight not being revealed
to her until the denouement.
There are many moments of good drama, some of the more
notable of these being the "cracking" expedition of Gilligan,
in which he discovers in the man who has interrupted him
none other than the one who had in prison saved him from
the attack of the "coke fiend." The picture will hold all the
"The Dummy"
Jack Pickford Makes Good in Juvenile "Detecktuff" Story,
an Adaptation from the Stage.
Reviewed by George Blaisdell.
VE UNSELL has written a script for "The Dummy" that
is worth while. For a basis she used the stage story of
Harvey J. O'Higgins and Harriet Ford. She has given
us a tale that in its telling carries bits of comedy as well as
moments of drama and melodrama. Francis Grandon is the
director. , The story is staged around and in New York City.
For a background there Is a kidnapping of the child of an
E
Scene from "The Dummy" (Famous Players).
incompatible pair, a former messenger boy employed in a de-
tective's office, and the proper assortment of kidnappers and
detectives.
Jack Pickford has the role of Barney, the discharged mes-
senger boy much fed up on nickel detective literature. He
takes speedily to his new employment of aid to the great de-
tective Babbings, skillfully portrayed by Frank Losee. Young
Barney has adventures aplenty. He becomes in the flesh the
actor of the roles which in calmer days had, when described
in print, so stirred his fancy.
One of the factors in the story is little Ethelmary Oakland,
who as Beryl is deprived of her liberty by the kidnappers in
the hope of large reward from her parents. Ethelmary does
well; she fits into her part. Edwin Stanley and Helen Greene
are the quarreling father and mother of the six-year-old.
Ruby Hoffman is the accomplice of the kidnappers.
"The Dummy" may be described as a cleverly devised story.
It provides good entertainent and at times supplies a thrilL
One of the points of large interest is in the exposition of the
detective's work, the uncovering of the codes, and the trapping
of the kidnappers. The action is fast.
Triangle Shows Two Subjects
"The Dark Road" Is a Strong But Repellant Subject, "Her
Father's Keeper" Weak But Harmless.
Reviewed by George Blaisdell.
WHEN the country has more than the word of the Secre-
tary of State that it is on the "verge of war" it is diffi-
cult to understand the mental processes of a director
who would put on the market such a subject as we find in
Kay-Bee's "The Dark Road." True it is Mr. Ince does not
make Dorothy Dalton the wife of an American army officer, but
in the minds of a multitude there is a close bond of sympathy
these days between Americans and the men and women of the
battling nations. Miss Dalton portrays a woman about as
despicable as any one would care to contemplate. Her Cleo
Murison, the trusted wife of an English captain called to
service, suffers by comparison with the most degraded creature
who along side streets drags one weary foot after another in
search of the price of her morning's breakfast.
Vampire as a term, as we are led to understand it on the
screen, is a mild and meaningless expression when employed
to designate the manner of woman we find in this Cleo Murison.
She is Lust personified. We can say in a couple of lines that
the picture is powerful, that it tightly holds the attention.
March 31, 1917
THE MOVING PICTURE WORLD.
2121
It is on the ethical side even more than on the moral, however,
that exhibitors may find their major interest.
The picture cannot fail to be repugnant in any community
where ordinary regard for country obtains; it is not necessary
to include one where ordinary patriotism prevails. A soldier
or prospective soldier, not to mention the average citizen, who
could look upon "The Dark Road" without boiling would be less
than a man. What will be the state of mind of those women
who now are making sacrifices and the thousands of others
Scene from "The Dark Road" (Triangle).
who in fear and trembling are preparing for them may be left
to the imagination.
The synopsis supplied by the company may be found in an-
other column. It speaks for itself.
"Her Father's Keeper."
In "Her Father's Keeper" we find a story of Wall street, of
a business feud between an old man and a young man in love
with the daughter of the former. The picture in interest
hardly matches up to the high Triangle average. Frank Cur-
rier has the role of William Masters, the financier of strong
will, who is determined to put down and out Ralph Burnham,
the son of his former antagonist. Burnham is portrayed by
Jack Devereux. Irene Howley is the daughter, who by her
mother's will is enjoined to keep her father out of trouble — to
prevent him from overstepping legal bounds in the carrying
out of his business wars. It is on this latter phase that the
story chiefly turns.
Great Stories are O. Henry's
General Film Company Has an Undoubted Find in These
Vitagraph Two-Reelers.
Reviewed by George Blaisdell.
GREAT pictures indeed are these two-reelers the Vita-
graph company has made from the stories of O. Henry,
the first of which, "Past One at Rooney's," is already be-
ing released on the General Film program. If those yet to be
Scene from "Past One at Rooney's (General Film).
shown match in quality the three displayed to the trade on
March 16 exhibitors and their patrons have got a genuine treat
coming to them. In spite of the size of the material — perhaps
really it was because of it — the Vitagraph has included* in Its
cast none of its headliners. But the pictures stand out never-
theless just as well as any good story when competently directed
and played.
The secret of it all lies in the magic touch of O. Henry — the
wonderful heart interest with which he imbued his tales. He
clung close to ordinary human beings, to the men and women
whose names do not figure in those restricted columns "op-
posite the editorial page"; Montagus and Capulsts there may
be, but they are not of the species Romeo knew. As we find
the partisans in "Past One at Rooney's" they are the gun and
knife fighters ol the east side, bandits flercer than 01 al least
as fierce as anything on the frontier.
The first three subjects shown were the one already named
and "Friends in San Rosario" and "The Third Ingredient.'
Thomas R. Mills, a well-known Vitagraph player, is responsible
for the capable direction of the three stories. Mildred Manning
has a role in each of the trio, in the first that of the girl.
As the young woman who drops into the back room of Rooney's
at 1 in the morning she fills her part. There Is a finely assumed
timidity as she tells "Cork'' she has worked overtime at the
bindery; but when the policeman attempts to take away her
new-found friend the mask falls. She is the lion-hearted
Magdalene, true to type, ready to cut the ground from under
anybody who threatens the welfare of one who has given her
a kind word.
The whole story is ripping, gripping drama. There is present
always the touch of nature, that touch of the master that
makes the whole world kin. The colloquy in the saloon, the
pinning down by "Cork" of the young woman as to her life,
his admission that he really had cut up a man In a square fight,
the denunciation of the grafting policeman by the young
woman, her insistence that "Cork" let her go her way, the
way which she had resolved should be straight, and his equal
insistence that she should accompany him to the minister's —
all these incidents go to make up a composite whole that
moves the spectator. Gordon Gray is "Cork" — a good per-
formance.
"Friends in San Rosario" is an adaptation of one of the
better known of O. Henry's stories. It is a tale of the friend-
ship of two men — two honest Texans. It is complicated by no
sex theme, but it holds just the same. Mr. Norcrouse is Major
Kingman, the banker of the soil who detains the bank exam-
iner while he tells a story of his deputy and enables the
latter meanwhile to send into the next county and raise the
money to get him by the examiner. Mr. Ellis is the deputy
and Frank Glendon the examiner.
"The Third Ingredient" is one of the best, perhaps the best
of the trio. It is all about an onion, the third ingredient of
a beef stew, which was to keep from being hungry for twenty-
four hours the young woman who has just been discharged
from a department store because she could not "see" the over-
seer. There is throughout the two reels a delightful bit of
comedy, and there is, too, drama that digs in. Miss Manning as
the unsentimental shopgirl shines In this role as she did in the
first story. The others in the cast are Alice Mann and Frank
Glendon.
"His Father's Son"
Lionel Barrymore and Irene Howley Featured in Amusing
Five-Reel Farce Comedy Produced by Rolfe for Metro.
Reviewed by Ben H. Grimm.
AN UTTERLY impossible but thoroughly amusing and en-
tertaining story has been screened in "His Father's Son,"
a five-reel farce comedy produced by Rolfe Photoplays,
Inc., and released by Metro on March 19. Lionel Barrymore
and Irene Howley are the featured players. The story was
written by Channing Pollock and Rennold Wolf. It was
scenarioized by June Mathis and directed by George D. Baker.
This combination has resulted in bringing to the screen a
photoplay that keeps one amused from the start to the finish.
The humor of the piece is sometimes subtle, sometimes broad,
but never crude. Some slapstick has been Introduced, but
nothing else would have fitted where that means has been em-
ployed for registering a laugh. Many of the titles get a laugh
too.
The buoyant Barrymore is responsible in a large measure
for the undoubted success of the picture, and he is ably aided
and abetted by Miss Howley. The supporting cast is good,
especially so in the persons of Charles Eldridge and Frank
Currier.
Director Baker has put into, the five reels many touches that
make for the better entertaining value of the picture.
The story concerns a wealthy youth who takes up his father's
wager that he cannot keep a job for six months. The youth
gets a job as a butler in the home of a wealthy man, who is
the youth's bitterest enemy when it comes to collecting gems.
Of course, there is a daughter in the house, and she, knowing
who the butler really is, falls in love with him. Complications
come to a climax when the youth is accused of attempting to
steal a precious gem. But things are straightened out to the
satisfaction of everyone.
Besides those already mentioned, there are in the supporting
cast George A. Wright, Phil Sanford and Walter Horton.
Photographed by John Arnold.
Cast for "One Law for Both."
For the enactment of principal roles in "One Law For Both,"
the next production to be made by Ivan Abramson, nine stars
of the stage and screen have been assembled into a cast which
will rank as one of the most notable of the year. In support
of Miss Jolivet are such sterling performers as Paul Capellani,
Pedro de Cordoba, Anders Randolf and James Morrison. The
feminine roles have been assigned to such capable artists as
Leah Baird. Helen Arnold and Caroline White.
2122
THE MOVING PICTURE WORM).
.March 31, 1917
"As Man Made Her"
Gale Kane Starred in Five-Reel Peerless Photoplay That Has
Sordid and Unpleasant Theme — Released by World
Pictures Brady Made.
Reviewed by Edward Weitzel.
STRICT moralists will find li tie to commend in the heroine
of "As Man Made Her," a five-reel Peerless photoplay
with Gale Kane in the leading rule. The story is sordid,
put together with a keen eye to theatric effect, and does not
leave a pleasant aftertaste. A young girl, intelligent and
refined, after Koin^ through a finishing school falls into the
hands of a wealthy rake and Is forcibly deprived of her
virtue. Whereupon, she accepts the situation and lives with
her despoiler as his mistress until she is Informed that the
young man intends to marry another woman. As a novel
means of revenge, she marries the man's younger brother, and
the two families become inmates of the same house. The
married rake attempts to renew the old relation and is re-
pulsed. After she has become a mother, she allows her
brother-in-law to take her to the scene of their former
gayeties, while her husband stays home with his sick child.
The big situation comes when the younger man finds out
that his wife was once his brother's mistress. By this time
the heroine has learned to love her husband and to care for
her child, the story finishing with a reconciliation and the
wicked brother started on a quick trip to perdition, via the
whiskey route.
To those tolerant souls that can find extenuating circum-
stances for the weakness of character displayed by Claire
Scene from "As Man Made Her" (World). _
Wilson and are satisfied with merely skimming the surface
■of things, "As Man Made Her" will prove a drama of more
virtues than vices, and vastly entertaining. A master would
have fashioned such a subject into a tragedy for the clearing
of our moral vision and the cleansing of our souls. Helen
Beare has been content to people her work with characters
of limited moral or mental attributes, and never rises above
the commonplace. Neither is her portrait of her heroine a
true one. The woman she draws, before her meeting with
Mason Forbes, would never have accepted the life offered her
after her debasement or had her conscience lulled to sleep
by its questionable pleasures. Gail Kane's impersonation of
Claire emphasized this point, and the pity her fall might
have engendered is offset by the conviction that she would
have risen above the tragedy which overtakes her, and fought
her way to happiness along a road paved only with honesty
and truth.
In the playing of "As Man Made Her" the star has the
assistance of Frank Mills and his finished art. Gerda Holmes
does all that is possible with a limp role, and Edward Lang-
ford achieves the same result with the character of the
younger brother. The direction by George Archainbaud and
the production of the picture are up to the Brady-made
standard.
Selznick Takes "Ne'er-Do-Well" Rights.
Lewis J. Selznick added another special feature film to his
states' rights purchases this week by a deal with Sol Lesser,
of San Francisco, for the New York state and northern New
Jersey rights to the "Ne'er-do-Well." Selig's famous pictunza-
tion of the popular novel by Rex Beach.
Greater New York City will be handled through the New
York Selznick exchange, in charge of Sol J. Berman, while the
rest of New York state will be booked through the Lewis J.
Selznick Productions, Inc., of Buffalo.
Scene from "Rough and Readv Reggie" (Paramount).
"The Barrier" for Picture Houses.
Some surprise has been expressed that "The Barrier," which
has been doing such a tremendous business at the Broadway
theater, should remain only three weeks. In this connection
Benj. B. Hampton issues the following explanation:
"The fact that we were able to secure time at the Broadway
theater at all was due to the generosity and courtesy of Lewis
J. Selznick, who very kindly gave the Rex Beach Pictures
Company three week of time allotted to his productions, setting
his own interest aside to do so. We could not ask him for an
extension of this time because he has too many valuable pro-
ductions of his own demanding Broadway showing.
"Our plan now is to book 'The Barrier' in the big picture
houses. Immediately bookings in New York City aggregating
more than $60,000 have been offered us, and it is likely that
within the next few weeks this great picture will be shown in
the leading New York picture houses."
"The Deemster" in New England.
Louis Mayer, of Boston, who exploited "The Birth of a Na-
tion" in the East, has purchased the New England exhibition
rights to the Arrow Corporation's production of "The Deem-
ster" and will give the picture a run at a leading Boston thea-
ter prior to its booking with exhibitors. Mr. Mayer paid "a
record price for this picture — $35,000.
Speaking of his purchase, Mr. Mayer said: "While the price
asked for this territory was a stiff one, I am confident I made
a good business bargain. New England is a sort of Hall Caine
territory. His books are widely read in that section of the
country and his plays have always drawn remarkably well."
Marjorie Rambeau Completes "The Debt."
Marjorie Rambeau has completed work on her third pro-
duction for Mutual, entitled "The Debt." This feature has
been filmed at the Frank Powell studios under the direction
of Frank Powell. "The Debt," in locale and development, is
entirely different from Miss Rambeau's first two pictures, "The
Greater Woman" and "Motherhood."
Practically the same company supported Miss Rambeau in
this production as in the other two. Those appearing in the ca3t
include Robert Elliott, Paul Everton, Anne Sutherland, T.
Jerome Lawlor, Agnes Eyre and Naida Gary, a child actress.
Scene from "As Men Rove" (Morosco).
March 31, 1917
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Comments on the Films
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EXCLUSIVELY BY OUR OWN STAFF
General Film Company.
THE LUCKY ONE (Essanay). — A split reel combining a comedy and
educational-scenic. In the comedy section Billy Mason and Ruth
Hennessy are seen in an ordinary comedy with a little fast action.
The scenic shows beautiful views of Western Canada, and is titled "In
the Beef and Butter Country."
THE MISSING FINANCIER (Kalem).— A number of the "Grant. Po-
lice Reporter" series. George Larking shows us a difficult feat when he
climbs up between the walls forming an alleyway. He docs this by
bracing his hands against one wall and his feet against the other. He
rescues the daughter of a financier, who has been locked in the room, and
is instrumental in causing a U. S. Monitor to overtake the band who
have kidnapped the girl's father. A thrilling reel.
A MISFIT MILLIONAIRE (Kalem).— A quite good comedy number
with Ham and Bud doing most of the work. Ham becomes a fake min-
ing promoter and Bud becomes his office boy. There is considerably
more plot to this comedy than there has been in the Ham reels. A
sponge that has to be shot will cause a laugh. Henry Murdoch is also
seen in the reel. Directed by Al. Santell.
THE VANISHING BISHOP (Kalem) .—A number of the "Grant, Po-
lice Reporter" series. George Larking gets over several thrills in this
reel. He does some very good acrobatic stunts when he leaps into a
speding morotboat and when he jumps from the motorboat to the jib of
a schooner, on which The Spider's henchmen are holding a real bishop
while other accomplices are endeavoring to get a contribution through
a bogus bishop. Mr. Larkin performs several other stunts in this reel.
With him are Ollie Kirkby, Director Robert Ellis, Cyril Courtney and
Harry Gordon.
OVER THE GARDEN WALL (Selig). — A one-reel "parlor" comedy
that affords considerable amusement without resorting to slapstick. A
widower and his son. moving to the suburbs, find romance on the other
side of a stone wall. The son and the girl on the other side of the wall
successfully plot to bring their elders, who were old sweethearts, to-
gether, John Lancaster, Lvllian Leighton. William Scott and Elsie
Greeson are in the cast. A fairly entertaining number.
General Film Company Specials.
A PEARL OF GREATER PRICE' (Selig). — A two-reel drama with a
fairly well-sustained element of mystery and a few good situations. A
wife covets a pearl necklace. She purchases it. but cannot meet the pay-
ments. She finds that the necklace has disappeared. Her husband dis-
covers her in the company of an artist, who, it later develops, stole the
necklace. Matters are explained by a jeweler, and the wife realizes
that her husband, child and home are the pearls of greater price. In
the cast are Fred Eckhart. Byrdine Zuber, Virginia Waller, M. C. Von
Betz, Edna Van Buret] and Casson Ferguson.
ALADDIN UP-TO-DATE ( Essanay).— One of the "Black Cat" Fea-
tures. Bryant Washburn is the featured player in this two-reel offering,
which is quite entertaining. There is considerable humor in the piece.
A young man comes to the city to get capital to operate a mine. He
goes broke and is down and out. He has a chance to put through a big
deal, but has no good clothes. He goes to his room and finds there a
complete outfit. That is the Aladdin part, but in the film it is done
plausibly and well. With Mr. Washburn on the screen is seen Patrick
Calhoun.
THE GDLDEN E«lG'LE TRAIL ( Kalem ) .—Consistent with the fore-
going releases of "The American Girl" series is the two-reel release. It
i- a Western, set in good backgrounds, bringing into view much riding
and fighting. Cadge King (Marin Sais) performs a thrilling stunt when
she .limbs across a chasm on a rope. She and her father track down
a gang of bandits and a man who stole the bandits' loot. A longer re-
view is printed in the review columns of this issue.
THE PALLID DAWN (Essanay). — A unit of the "Is Marriage
Sacred?" series. The Essanay stock company arc seen in a two-reel
drama that interestingly tells how a chorus girl marries and makes a
man of the profligate young scion of a wealthy family, thus reversing
the usual outcome of mi h a marriage. This is a worth-while offering.
In the cast are Marguerite Clayton, Edward Arnold, Sydney Ainsworth
and Ernest Maupain. .
A QUESTION OF HONESTY (Selig).— A two-reel drama of fair in-
terest. The human-interest element is played up quite strongly. The
story concerns a young married man and his trials and tribulations in
getting a job, and the machinations against him. Honesty and good
prevail over a plotting rlerk and adverse circumstances. The story was
written bv .1. Edward Hungerford and is capably acted in its screen
presentation.
Bluebird Photoplays, Inc.
SUSAN'S ( no NT I. k .man (April '-'I. Violet Mersereau I tarred In this
live-reel romantic comedy -drama. The tone of tin production is light,
and tells of the romance or the daughter 01 an Englishman who is a
child of New York's tenements. As a whole the production is pleasing —
especially so in the admirers of Violet Mersereau, \ full review is
printed in the review columns of last week's Issue.
Fox Film Corporation.
A TALE of two CITIES (Fox), March 12, A seven-reel screen
version of the immortal novel by Charles Dickens, this picture is of great
merit. It is reviewed at length on another page of this i
Greater Vitagraph, Inc.
BABETTE, April 2.— This tivc-rcel Blue Ribbon Feature Is a thor-
oughly entertaining photoplay and not limited in its appeal. Mat. Mar-
Dermott and Peggy Hyland are seen in the featured roles. The story
tells of the romance of a youth, who, a gentleman and artist by in-
stinct, is a thief by choice, and of the sweet and wholesome daughter of
t!ie keeper of a "comic- opera" jail in Normandy. The production ranks
tar above the average. A longer review is printed in the review columns
of this issue.
Kleine-Edison-Selig-Essanay, Inc.
SATAN'S PRIVATE DOOR (Essanay I, March 19.-— This is a photoplay
of strong appeal and heart interest. It shows how an entire family i>
reformed by the quiet efforts of a homeless girl, who sees I lie good in
every human being and in the world at large. Mary Charleson plays this
role with great power, and is supported by clever players, including John
Cossar. Webster Campbell. Hazel Daly. etc. An extended review Is
given on another page in this issue.
Metro Pictures Corporation
HIS FATHER'S SON (RollYi. Mar h. 19. — An amusing five-reel
comedy with Lionel Barrymore and Irene Howley in the stellar roles
The story tells of a wealthy youth who becomes a butler to win a «
from his lather. Reviewed at greater length in another column of this
issue.
MODERN ROMANCE (Rolma). Mar. h 19.— A comedy reel with Max
Figman and Lolita Robinson. There is not much humor in this reel. It
tells of a romantic girl who wanted to elope. Her suitor is a practical
man. But they elope anyhow, only to find the willing father waiting
at the minister's house.
A SHOT IN THE DARK. Episode 11 of "The Great Secret" (Serial
Producing Co.). March ill.— The eleventh installment of this serial keeps
up the speed and excitement of incident that marked the earlier parts
of the picture. A longer review will be found on another
of this issue. We wait to see what is to follow.
CAUGHT IN THE WEB. Episode 12 of "The Great Secret" '(Signal
Producing Co.). March 2'!. — There is no lack of excitement in this in-
stalment and it has an especially clever bit in the over-reachinf
the crook doctor who has stolen the papers representing Beverli
tune. The end leaves the spectator in the mood to come in for thi con-
tinuation. A longer review will be found in .another part of this issue.
Mutual Film Corporation
MUTUAL TOCRS AROUND THE WORLD NO. 19 (Gaumont). March
13.- This is an unusually attractive number of the series opi
with numerous views on the beautiful oasis of Gabes on the edge of the
Sahara Desert. The frontier town of Koursk. Siberia, is also well
illustrated in this film, (losing with a short flash of the fish
Ouralsk, a nearby Siberian town.
SEE AMERICA FIRST NO. T'.l (Gaumontl. March 14. Th( subject of
this issue is "On the Mississippi River." The views contain..! In the
film are entertaining and Instructive and follow the river from New
Orleans to Baton Rouge, the capital of Louisiana. The reels ends with a
clever Palmer cartoon entitled "They Say Pigs Is Pigs."
JERRY'S TRIPLE ALLIANCE (Cubi. March 15.- George Ovey has
some diverting adventures in this number, assisted by his sweetheart, a
trained dog and two clever elephants. The latter give an interesting
fencing contest. This number will be of particular interest to chil-
dren as the animals are very clever, and older people will also enjoy it.
2124
THE MOVING PICTURE WORLD
March 31, 1917
REEL LIFE NO. 16 (Gaumont), March 15.— This issue of "Reel Life"
contains the following interesting subjects : "A Club-Riile for the Po-
lice," "The Fluid of Life," consisting of microscopic studies of the
circulation of the blood, 'Making the Cactus Useful," and "Gold Mining
in Alaska." This reel, which is of special attraction, ends with a dance
done by a half dozen young girls.
Mutual Film Corporation Specials.
A MATRIMONIAL SHOCK, (Vogue), March 17.— A two-reel farce-
comedy, featuring Lillian Hamilton, Owen Evans and John Oaker. The
setting is an attractive summer hotel, where a young lady guest plays
havoc with the hearts of male admirers. She claims to have a twin
brother and attires herself in boy's clothing to play the part. The plot
has no particular strength, but the action is light and diverting. The
photography is clear and pleasing.
ADVENTURES OF SHORTY HAMILTON NO. 10 (Monogram), March
10. — In this number of the series Shorty's adventure includes the em-
ployment of a magnet by a gang of bullion thieves in confiscating a cer-
tain shipment of gold bricks. The discovery by one of the feminine
members of the secret service of what is really happening opens an op-
portunity for Shorty to use his wits. The "bagging" of the thieves is
accomplished by the use of a fake gold brick into which is placed an
infernal machine. The rescue of the girl, who has been caught eaves-
dropping by the thieves, opens the way for the employment of another
thrill.
SUNNY JANE (Mutual Star Production), March 26. — A five-part
production made by E. D. Horkheimer, and featuring Jackie Saunders.
The picture is wholesome in type and will be found a safe adjunct for
the better class program. The story deals with the fortunes of a young
country girl, who is endowed with a remarkable imagination which
causes her to tell romantic talcs in which she herself is always the. cen-
tral figure. The hero of the story pays her way at boarding school and
eventually marries her. The characterization of the story is very good.
A full review of the production will be found elsewhere.
Paramount Pictures Corporation
THE PRISON WITHOUT WALLS (Lasky), March in.— Wallace Reid
does fine work in this story of prison reformers and prison grafters. He
is well supported by Myrtle Stedman, William Conklin and Billy Elmer.
It is a good picture, and is reviewed at length on another page.
TUB DUMMY (Famous Players), March 10. — Jack Pickford is fea-
tured in this adaptation of the well-known stage play. The result is a
picture containing strong situations, with touches that are deft as well
as light. In his support are Frank Losee, Edwin Stanley, Helen Greene,
Ruby Hoffman and Ethelmary Oakland. The subject is reviewed on
another page.
PARAMOUNT-BRAY-PICTOGRAPH NO. 59, March 10.— The subjects
covered in this number of the Paramount-Bray-Pietograph are "Rivaling
Nature's Flowers," showing the making of artificial flowers, and inci-
dentally, artificial fruit ; "Picto Puzzles," which present certain ani-
mated pictures and ask us to tell what sea food each of these pictures
reminds us of : and "In the West Indies." The reel closes with an
amusing animated cartoon.
Pathe Exchange. Inc.
PEARL OF THE ARMY (Astra), March 11.— The final episode of the
"Pearl of the Army" serial, with Pearl White, is called "The Colonel's
Orderly." It winds up the picture in a very satisfactory manner and
shows the Silent Menace busy plotting against the United States to the
last.
PATRIA (International), March IS.— The tenth episode of the In-
ternational serial featuring Mrs. Vernon Castle shows the value of pre-
paredness. Another review is printed in this issue.
HE TAKES A DAY OFF (International), March IS.— Another num-
ber of "Jerry on the Job" pictures, this example of cartoon humor is
quite as amusing as the preceding instalments. "Artificial Flower Mak-
ing" is on the same reel.
HAPPY HOOLIGAN, DOUBLE CROSS NURSE (International). March
25. — The creator of Happy Hooligan finds a job for him in this half
reel as a nurse, and the experiment ends unhappily for the patient.
Rope making in Mexico is on the same reel.
HANS AND FRITZ (International), April 1.— A scene showing in-
teresting views of native life in Manila on the same reel with a "Hans
and Fritz" cartoon make up this picture. The famous twins are still
up to their old tricks.
MYSTERY OF THE DOUBLE CROSS (Astra), April 1.— The third
instalment of the newest Pathe serial, featuring Mollie King and Leon
Bary, has a number of real thrills. It is reviewed on another page of
this issue.
MARY LAWSON'S SECRET ( Thanhouser). April 1.— This five-reel
mystery play, in which Charlotte Walker has the title role, is a •well-
made picture and holds the interest to the end. It is given a longer re-
view on another page of this issue.
SHINNY'S FALSE ALARM (Rolin), April 1.— There are two
"Skinny" comedies on this reel. "Skinny's Shipwrecked Sand-wich"
being the name of the other. They are both filled with the brand of
knock-about humor common to these releases, the scenes of the latter
picture taking place on a cannibal island.
FLORENCE ROSE FASHIONS, NO. 25 (Pathe), April 1. — "A Glance
Ahead," the title of this number of the Florence Rose Fashions, ex-
plains the nature of this half-reel. New spring creations of interest
to the ladies are shown. A Pathecolor, "Childish. Carefree Days," is
on the same reel.
NEW MEXICO (Combitone), April 1. — This picture is reviewed in
Motion Picture Educator, same issue.
Universal Film Mfg. Company
ANIMATED WEEKLY NO. 63 (Universal), March 12.— Strike of jan-
itors in Chicago, United States troops returning from Mexico, suffra-
i! in Washington, baseball leagues in spring training, and inter-
esting war sidelights are among the features of this number.
NEVER TOO OLD TO WOO (Victor), March 27.— A comedy number,
based on a story by John Fleming Wilson. Jack Nelson, L. M. Wells,
Marjorie Ellison, Burton Law and Anna Dodge appear. The chief
action centers about the rivalry of the village "grouch" and justice of
the peace for a widow's affections. There is a double wedding at the
close. The number is one of fair strength.
IS MONEY ALL? (Laemmle), March 28.— This number, by E. H. In-
gleton, features Irene Hunt, Leo Pierson, Roberta Wilson and Richard
Ryan. It shows the way in which an unhappy girl comes into contact
with a rich woman of her own age, and learns to find happiness in
her own lot through the tragedy that overtakes the latter. The tragedy
is well-suggested, without being pictured in the usual grewsome man-
ner. A good one-reel subject.
THE GRAND CANYON OF ARIZONA (Powers), March 20. — An edu-
cational, or scenic, number, picturing comprehensively the famous can-
yon, from sunrise to sunset. The photos by Claude Cook are excellent,
and convey a splendid idea of the great natural wonder.
UNIVERSAL SCREEN MAGAZINE NO. 12, March 30.— The subjects
contained in this number of the Universal Screen Magazine are "Guard-
ing Our Shores," "How to Make Money Last," "How to Make Apple
Snow," "Manufacturing Unbreakable Dolls," and a clay cartoon, entitled
"Joe Martin."
WHAT THE ? (Joker), March 31. — A burlesque comedy, by Jack
Cunningham, featuring Gale Henry and William Franey. The latter,
a henpecked husband, sits by the kitchen stove and dreams that the
devil comes to see him. He exchanges places with his satanic majesty.
The scenes in hades are unusual, and staged without offence. The
humor is not so strong as in certain offerings by this company, but as a
novelty this is enjoyable in its way.
Universal Film Mfg. Company Special
RED SAUNDERS PLAYS CUPID (Red Feather), March 26. — A five-
reel feature, based on a story by Henry Wallace Phillips. This runs
along in a light, rather amusing way. The action occurs first on board
a steamer and later in a Mexican town. Harry Carey plays Red
Saunders and restores the love of a quarreling couple. A revolution
occurs in the latter part of the story. There is not a great deal of
suspense in this. Its chief strength is in its atmosphere and the humor
is fairly strong at times. Claire Du Bray, George Webb, Rex Roselli
and T. D. Crittenden are also in the cast. A number of average strength.
THE PURPLE MASK, No. 11 (Universal Special), March 26. — This is
by far the best of recent instalments. Patsy's ride in her aeroplane and
her clash with the dirigibles attacking New Yrork City is well put on.
The illusion is quite pleasing and realistic. Several of the dirigibles
are seen falling in flames. She then turns her attention to the newly-
invented submarine train and the efforts to raise the sunken treasure.
This is preposterous in places, but in a diverting and amusing way.
A DIFFERENT ENDING (Gold Seal). March 27.— A three-reel number,
by Karl R. Coolige, featuring Val Paul, Fred Church, Daniel Leighton
and Gertrude Astor. The plot is enjoyable, presenting scenes from a
story as the young author is writing it. In this respect it is similar to
"Seven Keys to Baldpate," a well-known play, but the resemblance is
simply one of form and not cf plot. The story has some vague moments,
but works out clearly and makes a rather unusual offering.
DAVID'S IDOL DREAM (Imp), March 20.— A two-reel subject, by
Adele Farrington, featuring Jay Belasco, Madge Kirby, Rex De Roselli
and Lillian Sbelby. An art connoisseur buys an idol and takes it home.
His child sticks a pearl necklace in its mouth. The mother, thinking
the idol is unlucky, has it sent back. It falls into the hands of a poor,
young artist, about to be married, and the return of the pearls to the
owner brings him happiness and wealth. This has no great novelty of
plot, but runs along entertainingly, and makes a bright, pleasing subject.
THE CRIMSON BLADE (Imp), March 30.— This two-reel subject is
No. 6 of the "Yorke Norroy" series, featuring Kingsley Benedict, Jay
Belasco, Roberta Wilson and others. This installment contains numer-
ous elements of popular appeal, and is enacted in a quite effective melo-
dramatic style. Norroy, in this adventure, visits the harem of Hassen
Bey, and holds that graceless ruler up at the point of a poisoned dagger
while his assistant aids the American girl to escape. The Turkish set-
tings are pleasing, and the number well constructed.
THE SPIDER'S WEB (Universal Special), April 1. — No. 3 of "The
Voice on the Wire" series. This continues in an entertaining way the
efforts of Montague Shirley to solve the mystery of the disembodied
hand which delivers the fatal "Japanese heart punch." Polly Marian,
his girl friend, is threatened with death, and he saves her in the nick
of time. Young Van Cleft is also warned by the voice, and Shirley
assists him in escaping death. No fatalities occur in this number, but
interest in the mystery continues very well.
Triangle Film Corporation
THE SQUARE DEAL MAN (Ince-Kay Bee). March 25.— A vigorous
story with some strong truths clearly stated, and presented with great
skill: William Hart effective in the title role. •
World Pictures.
AS MAN MADE HER (Peerless), March 26.— Gail Kane has the lead-
ing role in this five-reel Peerless photoplay, which has a dramatic but
rather unpleasant plot. The picture is well acted. A longer review is
printed on another page of this issue.
March 31, 1917
THE MOVING PICTURE WORLD.
2125
y/ife
Manufacturers' Advance Notes
tfnM^
SEENA OWEN IN "A WOMAN'S AWAKENING."
When Seena Owen returns to the Triangle program this
month in the Fine Arts production, "A Woman's Awakening,"
several of the scenes in which she appears will show her
mounted upon "Butterfly," the favorite sorrel mare of the
late Jim Kidd, dean of American cowboy actors, whose death
preceded that of his former trail-mate, "Buffalo Bill," by only
a few weeks.
There is an interesting- little story attached to Miss Owen's
ownership of "Butterfly."
The Fine Arts actress and the veteran scout became staunch
Scene from "A Woman's Awakening" (Triangle).
friends when they appeared together in "The Lamb" and other
western features. Later on Kidd began to fail rapidly in
health, and knowing that his end was near, he sent for Seena
Owen and told her that it would be a great relief to him if
he could know that his pet would be . well cared for when
he had gone. The old man had seen many faithful ponies end
their carers as dray-nags after years of faithful service on
the range, and he wanted an absolute assurance that "Butter-
fly" would be spared such a fate. For this reason, he said,
he had already turned down two tempting offers for her.
Miss Owen put Kidd's fears to rest by purchasing the sorrel
for a nominal sum, and advance notices say that "Butterfly"
and her new mistress have made so pleasing an impression
in "A Woman's Awakening" that they will appear together in
other Triangle productions.
GAUMONT OUTPUT FOR WEEK OF APRIL 8.
It is difficult to choose between Gaumont's "Tours Around
the World" and "Reel Life" for the week of April 8. These
two entertaining reels released through Mutual are of such
interest that both will hold the spectator for every foot of
the film. First to reach the screen is No. 23 of "Tours," being
released April 10. It takes spectators on a trip through the
parks and gardens of Paris, to Lisbon, capital of Portugal,
and to Volendam, one of the quaintest towns of Holland. While
all are entertaining, perhaps the Parisian views will be best
known, because of the frequency with which they are men-
tioned in fiction, books on France and current news.
The second release of the week is the Mutual Weekly, edited
at the Gaumont studios. Needless to say, no forecast can be
made of its contents, since no one can tell what the news will
be during the week preceding its release, April 11.
"Reel Life No. 50" will reach the screen April 12. As in the
case of the "Tours," it is hard to choose the leading section
of this reel. Perhaps from a Vectorial point of view first place
should be assigned the graceful girls at the California school
of Ruth St. Denis. "Denishawn." These beautiful young crea-
tures are seen at work and play in the scanty and comfortable
garb of the aesthetic dancer. "Making Wine in France" and
"Indian Basketry" are entertaining. An important section is
an animated exposition of how a torpedo could be launched
from an aeroplane.
CHARLOTTE WALKER IN PATHE RELEASE.
"Mary Lawson's Secret," the Thanhouser-made Gold Rooster
play which is to be released April 1, Signalizes not only the
first appearance of the famous Charlotte Walker on the rathe
program, but also represents the first picture ever put out
with the rooster trademark which was directed by John
O'Brien.
Miss Walker is an artist in the very "front rank of her
profession. She is now starring in Washington in the new
play, "The Small Town Girl," which has not yet had its New
fork premiere. Among the successful plays in which she has
recently starred were "The Easiest Way" and "The Trail of
the Lonesome Pine." She was born in Galveston, Texas, and
began her theatrical career in Richard Mansfield's company.
Later she was James K. Haekett's leading woman for four
years.
"Mary Lawson's Secret" was written by Lloyd Lonergan,
and represents that well-known scenario writer at his best.
It is strongly dramatic, and has been beautifully produced by
Director O'Brien. It tells the story of a small town girl who
becomes the- innocent victim of the intense rivalry existing
between two doctors, the one an old practitioner of the town,
and the other a young man, a recent arrival.
The Pathe film committee considered this picture one of the
strongest, best acted and best produced offerings of the sea-
son. Certainly the fine art of Charlotte Walker, the excellent
support given by J. H. Gilmour and Robert Vaughn, and the
uniformly intelligent treatment of Director O'Brien make it
a "preferred" feature.
"A JEWEL IN PAWN" (Bluebird).
Ella Hall makes her next Bluebird appearance April 16, in
"A Jewel in Pawn," based on a story by Constance Crawley and
Arthur Maude. This is asserted to be a remarkably interest-
ing and enjoyable five-reeler, carrying a homely theme, depict-
ing incidents in the life of a little girl who has been left in
pawn for money her mother intends to use in securing a happy
future for herself and child. Incidental to the story will be
the remarkable character study presented by Walter Belasco,
as a kindly old pawnbroker; the skillful juvenile interpreta-
Scene from "A Jewel in Pawn" (Bluebird).
tion Antrim Short gives to the part of a newsboy, and Ella
Hall's entirely consistent reflection of a little girl blessed with
the faculty of doing the right and logical thing at just the
right time. Jack Conway made the production, and among
the supporting players will be Ella Hall's mother, who is cast
to play the little girl's screen mother. Here is a play without
a villain, without a crime being committed and without a
forced "sensation" in evidence, the appeal of the story coming
entirely from its naturalness, plus an exceedingly trenchant
"heart interest."
2126
THE MOVING PICTURE WORLD
March 31. 19L
Pat he Gets Dintenfass Comedies
Company Featuring Harry Myers and Rosemary Theby
Now Working in Jacksonville.
Fl EITHER .strengthening of the Pathe program is seen in
the announcement that, by the terms of a contract just
consummated, by J. A. Berst, vice-president and general
manager of Pathe Exchange, Inc., and Mark M. Dintenfass,
the latter will start at once on the production of a new brand
"' Comedies for the Pathe program, which will be known as
the Myers-Thebj comedies, and will feature the very popular
liariw Myers and Rosemary Theby The new comedies will
strengthen tin- rath,- program with a weekly one-reel comedj
release • >! distinct merit, ami at the right time, since it was
recently announced that the "Lonesome Luke" comedies will
in the future he in two reels only, ami released a, the rate
of one a month.
Mr. Dintenfass has made a success of comedy production.
His comedies are not of the slapstick kind, but are full of
what is known as "legitimate comedy." The story is always
■lean, always refined and original. His sets are real creations
and show a high sense of the artistic.
Marry Myers, like his co-star, .Miss T'leby, is known and
verj well liked wherever pictures are shown. He is a trui
comedian, getting his "business across" quietlj and effectively
Without the aiil of facial distortion or grotesque posture. He
started li is film career about seven years ago as a leading
man with the Universal under .Mr. Dintenfass. Later he was
xvitM Lubin. Two years ago Mr. Dintenfass secured him for
Vim comedies. He was bom in New Haven, in 18S2, and foi
ten years was in stock, repertoire ami road attractions.
Rosemary Theby, the charming little comedienne who. with
Mr. Myers, gives name to these new- Pathe comedies, is a true
screen favorite, since her entire career has been in motion
pictures. She started in 1 !H ^ with the Vitagraph, ami later
was with Reliance, Lubin and Universal. Two years ago Mr.
Dintenfass. who greatly admired her work, signed her for
Vim. Miss Theby was born in St. Louis, in 1S!)2. Her comedy
work is dashing and clever, and she is greatly liked.
The stories of the new comedies will depict the laughable
adventures of a newly married couple. One week's offering
will show the young' wife making her first atempts at cook-
ing, another the couple meeting with various adventures while
on a little trip, another the purchase of a new house, etc. The
opportunities in such a series of stories for true comedy situa-
tions are many, and Mr. Dintenfass is an adept at bringing
them out in the most effective manner. Furthermore, exhib-
itors are assured of the uniform excellence of the comedies
by reason of the fact that each one released will have re-
ceived tin- approval of the Pathe Film Committee, which passes
up. .11 the merits of each picture on the Pathe program before
it can be issued.
The release date of the first of the Myers-Thebj comedies
w ill probably be in the early Spring.
AMBASSADOR GERARD IN THE MUTUAL WEEKLY.
Overshadowing all other news events of current interest is
Ho- return of James W. Gerard, ex-ambassador to Germany,
,n"" »te PPSt at Berlin. Naturally, the Gaumont company
turned loose a battery of cameramen to photograph the dis-
tinguished diplomat. These pictures are show in Gaumonts
news reel, the Mutual Weekly No. 116. The Gerard party was
phbtog^raphed at Havana, Cuba, upon the arrival of the Infanta
Isab.l. the Spanish steamship upon which the trip from Eu-
rope was made. It is interesting to note that the film was
lake,, by special messenger from Havana to the Gaumont
studios at Flushing. X. Y.. where the Mutual Weekly is pro-
duced and edited, arriving before Mr. Gerard had reached
Washington. The finish of the devious trip from Berlin is
pictured by the Washington cameraman.
HART TO STAY WITH TRIANGLE.
In reply to a rumor published in the news section of a
X.w York theatrical paper last week, to the effect that William
S. Hart intended to withdraw from the Triangie-Inee manage-
in. nt upon the fulfillment of his present contract. R. W. France,
General Manager of the Triangle Distributing Corporation has
issued the following statement: "A rumor appeared in one of
the theatrical papers last week to the effect that William
S. Hart was about to leave the employ of Triangle. We wish
emphatically to deny this rumor. We have confirmed the fact
by telegraphic communications with the Ince Studio that there
is no truth in it whatsoever."
GRAUMAN WILL HANDLE "THE WOMAN WHO
DARED."
D. W. Grauman of the Grauman Feature Film Company of
San Francisco has purchased the rights for California, Ari-
zona and New Mexico on the initial release of the Ultra
Pictures Corp., "The Woman Who Dared," featuring the well
known prima donna ,and dramatic star Beatriz Michelena.
Mr. Grauman says that the easiest way to describe the pro-
duct i<m is "seven reels of pep."
At the Fox Studios
"High Finance" Advanced — New Productions Under Way —
Howard Davies Joins the Staff.
FOX FILM CORPORATION" announces that it has been found
ii ssarj to make a sudden change in the release sched-
ule for March. On the 26th of tlie month George Walsh's
newest production. "High Finance," which Otis Turner directed,
Will be offered instead of "North of Fifty- three," in which
Dustin Farnum is starred. The scenario for "High Finance"
was written by A. F. McGrew Willis from a short story by
Larry Evans, the well-known young author
The principals in the picture include Doris Pawn, Charles
Clary, Rosita Marstini, who played .Madame de Farge in "A
Tale of Two Cities"; William Marr. a newcomer to Fox Films;
and the ever-good Willard Louis.
R. A. Walsh, brother of the athletic George, has started an-
other splendid production with Miriam Cooper as the star. The
players are now in Truckee, Cal., "shooting" snow scenes, and
some magnificent effects are reported already. The company
will spend several weeks at Truckee before returning to the
Fox studios in Hollywood, Cal., for interior work.
A notable cast has been gathered together by Director Walsh
for Ibe photoplay. Chief in Miss Cooper's support will appeal
Monroe Salisbury, Charles Clary, Ralph Lewis, Henry C. Bar-
row, Howard Davies and William Eagle Shirt.
.Monroe Salisbury had a long stage career before entering
the silent drama. He was for two veins with Katherine Kid-
der, for three with Mrs. Fiske, two with William Farnum and
.me with Nance O'Neil. He made his film debut in 1914.
Howard Davies, who has just allied himself with the Fox
forces, received his early training on the English stage. He
was also in vaudeville and in the Legitimate in the United
States for many years. Mr. Davies has been with many mov-
ing picture companies since he entered the photoplay.
Sedley Brown, for three years a teacher in the Sargent
School of Dramatic Art. in New York City, who was in "The
Mediator" and "One Touch of Sin" for Fox plays, 'has been
cast for a part in the next George Walsh production.
Director Richard Stanton, who made "One Touch of Sin." is
wearing his right hand in a sling now. The cause is an act
of heroism which probably kept the William Fox studios in
Hollywood, Cal.. from suffering again a fire as disastrous as
that of last November.
WILLIAM HINCKLEY TO SUPPORT EDNA GOOD-
RICH. _^_
William Hinckley has been signed as leading man to play
opposite Edna Goodrich in "Reputation," by John B. Clymer.
her first picture under her contract with the Mutual Film Cor-
poration, on which the talented star will immediately com-
mence work at the studios of the Empire All-Star Corporation,
at Glendale, Long Island.
Mr. Hinckley is well known, both on the stage and screen.
He was once a member of the famous Suburban Garden Stock
Company, at St. Louis, where Marguerite Clarke gained much
of her popularity, and he has supported Miss Clarke, Charlotte
Walker. Amelia Bingham, and other stars of equal promi-
nence on the stage.
Mr. Hinckley comes to the Mutual from Triangle, where he
played opposite Norma Talmadge in "Children in the House"
and in "Martha's Vindication," and Lillian Gish in "The Lily
and the Rose."
PARAGON STUDIO FOR FAMOUS PLAYERS-LASKY.
The Famous Players-Lasky corporation has taken possession
of the Paragon studio in Fort Lee, New Jersey, one of the
largest and most completely equipped daylight studios in the
world, which will henceforth be used for the production of
Paramount pictures. The structure is to be renamed the
Famous Players-Lasky studio, because of the fact that both
the Famous Players and Lasky pictures will be produced in it.
When Madame Petrova returns from Jacksonville, where
she has gone to do the exterior scenes in her first Lasky-
Paramount production, she will proceed immediately to the
newly acquired studio at Fort Lee. where Maurice Tourneur
will complete the production. At the present time Marie Doro
is finishing the Famous Players production, "Heart's Desire."
at Fort Lee. and other productions starring these two distin-
guished stats will be staged there from time to time.
RAINBOWS CAUGHT BY PRIZMA CAMERA.
Rainbows, in natural colors, shot through the gray mist of
Niagara Falls, will be an exceptional feature include-d in the
showing of Prizma pictures at the Strand theater in the near
future.
These are some of the few rainbows ever to be caught and
held by a color camera, and will be the first of their kind that
have been seen in New York.
The rainbow, which is due to refraction, reflection and
dispersion of light in drops of water falling through the
air, cannot, of course, be registered in black-and-white cine-
matography. The Prizma natural color process, capable of
exhibiting the spectrum colors in their order, has brought
the iridescent rainbows of Niagara Falls in addition to the
majestic beauty of the falls itself to the motion picture screen.
March 31. N17
THE MOVING PICTURE WORLD
2127
World Film Reviews Year
Notable Record of the "Brady-Made" Productions Which
Began with "The Closed Road."
THE first year of Brady-Made World Film productions con-
cludes with the release, on April 16, of "Forget-Me-Not,"
starring Kitty Gordon. This offering, based on the play
in which Rose Coghlan formerly starred, was produced in Cuba
by Emile Chautard, Miss Cordon's company including Montagu
Love, Alec B. Francis, George MacQuarrie, Lillian Herbert and
Norma Phillips. "Forget-Me-Not" is said to be a drama with
remarkably picturesque finalities.
The list of 52 photodramas released during tin- year by
World Film is a notable erne. The advance during the twelve
months has been entirely remarkable. The World pictures
Brady-Made now represent a most dependable and consistent
program.
"The Closed Road," with House Peters and Barbara Tennant,
was the first offering released by the World Film after William
A. Brady became director general. During the year Alice Brady
has starred in such brilliant screen plays as "The Dancer's
Peril," in which she portrayed a danseuse of the Imperial
Russian Ballet. "The Hungry Heart," adapted from the stage
success, "Frou-Frou." "A Woman Alone." "Bought and ['aid
For," based on the successful George Broadhurst drama, "The
Gilded Cage." "Miss Petticoats," "La Vie De Boheme" and
"Tangled Fates."
Miss Brady's characterizations, of unusual variety, have been
marked by an ever growing charm and versatility. Miss Brady
now has a nation wide popularity. This was exemplified by
the fan enthusiasm shown during her recent trips around the
country.
Kitty Gordon is one of the foremost World Film stars. She
has been accorded the honor of rounding out the first twelve-
month of World-Brady productions. Earlier in the year Miss
Gordon was seen in "The Crucial Test" and "Her Maternal
Right." Other Kitty Gordon productions are in preparation.
Ethel Clayton during the year has become one of America's
best known screen actresses. Among her prominent offerings
of the period mentioned .were "The Web of Desire" and "Man's
Woman," in which Rockliffe Fellowes was principal support.
She appeared in "The Bondage of Fear," with Carlyle Black-
well in four productions, and with Holbrook Blinn in three
more.
The World Film recently signed a new contract with Carlyle
Blackwell, who is to be starred in a number of big productions
during the coming twelve months. In the year just closing
Mr. Blackwell added to his followers by his apeparance in
"The Social Leper," "On Dangerous Ground," with Gail Kane,
"A Square Deal," "Sally in Our Alley" and in several offerings
as co-star with Ethel Clayton.
During the year Clara Kimball Young, Gail Kane and Robert
Warwick made frequent appearances on the World Film pro-
gram. Mr. Warwick was seen in "The Family Honor," with
June Elvidge and Henry Hull, "The Man Who Forgot," "A
Girl's Folly," with Doris Kenyon, "All Man," "The Heart of
a Hero," founded on the late Clyde Fitch's "Nathan Hale,"
"Friday the Thirteenth," and "Sudden Riches." Miss Young
was seen in "The Rise of Susan," "The Dark Silence" and "The
Feast of Life." Miss Kane has appeared in "As Man Made
Her," "The Red Woman," "On Dangerous Ground," "The Men
She Married," "The Scarlet Oath," "Paying the Price" and
"The Velvet raw," with House Peters.
Marie Dressler's appearance in the comedy, "Tillie Wakes
Up," was the first entirely farcical contribution to the World
program. It was so successful that Mr. Brady decided to make
comedy a distinct part of next year's program.
Muriel Ostriche, Holbrook Blinn, Edna Wallace Hopper, E. K.
Lincoln, Montagu Love. June EJvidge, Arthur Ashley, Mollie
King, Evelyn Greeley. Gerda Holmes and Frances Nelson have
been prominent in the year's releases.
The releases of the next few months, inaugurating the
second World-Brady year, promise many interesting things.
Alice Brady will be seen in "Darkest Russia," Carlyle Black-
well. June Elvidge and Arthur Ashley in "The Page Mystery,"
Muriel Ostriche and Arthur Ashley in "The Wit of a Woman,"
Ethel Clayton and Montagu Love in "Pretty Polly Pollard,''
Alice Brady in "Maternity" and Carlyle Blackwell, June Elvidge
and Evelyn Greeley in "The Price of Pride."
RALPH KOHN ON INVESTIGATING TOUR.
Ralph Kohn. attorney for the Famous Players-Lasky corpora-
tion, left New York on Tuesday for an extended tour of the
country for the purpose of making a detailed investigation of
film conditions. The leading cities included in his itinerary are
Toronto, Denver, Salt Lake City, and San Francisco. Mr. Kohn's
first stop will be Toronto, where he will conduct a similar
analytical study of conditions as they obtain across the border.
Mr. Kohn made a similar journey to Europe about three
years ago, and is an authority upon motion picture condi-
tions. It will be remembered that Mr. Kohn was the man who
played such an important part in the investigation of motion
picture insurance in New York, which ultimately resulted in
the adoption by the New Jersey insurance people of several
of his recommendations for the handling of motion pictures
in that state. It is expected that Mr. Kohn's trip will extend
over a period of several weeks.
"BEWARE OF STRANGERS" (Selig).
"Beware of Strangers" is now on its fifth .straight
in the Chicago "lo,,,,." three weeks at the LaSalle and two
weeks at the Bijou Dream, state sti.-.t The drama lias also
been seen and endorsed bj Maclaj Hoyne, SI ..i
Chicago, ami other distinguished men.
Territorial rights for "Beware of Strangers" "are selling fast
according 1,, the Sellg company. Among territory already sold
there is announced Indiana and Illinois, Central Film Co.,
Scene from "Beware of Strangers" (Selig).
Chicago; New Jersey, J. Frank Hatch; California, Arizona,
Nevada, Hawiian Islands. James Barton; New York State, New
York Metro Film service; New England States. L. B. Mayer,
Boston; Delaware, Virginia, Maryland, District of Columbia,
Jos. F. Lee, New York City.
A fine line of publicity matter is announced for "Beware of
Strangers" including one sheets, three sheets, six sheets and
twenty sheet stands in various designs. Press sheets, cuts,
slides, lobby display photographs of various designs, window
cards, lobby display frame and picture for lobby in oil colors.
"Beware of Strangers" was written by Gilson Willets from
inspiration gained from newspaper stories of a blackmailing
syndicate. There is an all-star cast which includes Thomas
Santschi, Fritzi Brunette, Jack Richardson, Bessie Eyton, Ed
Coxen, Eugenie Besserer, Vivian Rich and others.
LINDER ON THIRD COMEDY.
In salubrious California Max Linder is now concocting his
Essanay "Barrel of Fun No. 3." Max has not chosen a title
for the comedy as yet. However, it is to do largely with two
pretty girls, a taxicab, an irate chauffeur and himself.
Pausing only to express a sigh of relief at the end of his
transcontinental journey — to European Max it seemed as if
he had circled the globe — the noted comedian lost no time in
getting down to work. In the extensive studio previously pre-
pared for him at Culver City Max marshaled his forces and
outlined the preliminary scenes. Part of the scenario had
been written en route.
Max took most of his Chicago company with him. Emis-
saries were sent out immediately on his arrival to recruit
what more was needed.
Linder likes California, though no better than he did Chi-
cago. His only difficulty, he explained, was in understanding
how it could be zero weather at the beginning of his journey
and straw-hat weather at the end — and still be the same
country. It is probable he will fulfill the remainder of his
contract with Essanayr on the Pacific coast.
PLAYWRIGHT'S WIDOW IN MUTUAL SUBJECT.
Among the interesting artists who will appear in support
of Miss Ann Murdock in her first Empire All-Star Corporation
picture, "The Outcast," the Frohman stage success being pro-
duced for Mutual release, will be Miss Kathryn Calvert, the
wife of the late playwright, Paul Armstrong. Miss Calvert,
a dark-haired young woman with striking beauty, will ap-
pear as Valentine, a society girl, who represents the other
end of the social scale from that in which Miriam (Miss
Murdock) starts out.
Besides Miss Calvert will appear Kate Sargentson, the noted
actress who has already been chosen for the • next Frohman
stage production; Jules Raucourt, the noted French actor who
appeared with Miss Murdock in her production of "Please
Help Emily"; Herbert Auling, who has played in many of
the Frohman stage hits; Richard Hatteras, Reginald Corring-
ton, Zola Tolma, Gertrude Andrews and Frank Goldsmith.
David Powell, the talented player whose most recent ap-
pearance was with Clara Kimball Youn^r in "The Price Sho
Paid," will play Miss Murdock's leading support.
2128
THE MOVING PICTURE WORLD
March 31, 1917
STIRRING CLIMAX FOR "THE SINGLE CODE."
A climax that is both stirring and forceful is reached in
"The Single Code," David Horsley's latest feature photodrama
presenting the popular star, Crane Wilbur.
The story of "The Single Code" revolves around Hugh Car-
rington and Lorrie Stuart, the two principal characters played
by Crane Wilbur and Florence Printy, respectively. Carring-
ton and Lorrie have a cloud over their past though neither
has made it known to the other. They are married and
shortly after Lorrie learns of her husband's past relations
with an adventuress. With true woman's heart she forgives.
Scene from "The Single Code" (Horsley).
Later Carrington discovers the ghost of his wife's earlier
days and confronts Lorrie with his information.
The action that takes place at this point is of unusual
dramatic interest and gives a convincing answer to the ques-
tion on which the story is based, namely, is the double stan-
dard of morals just and fair.
"The Single Code" is produced in five reels and is released
April 16. It is the second picture of the series of six Crane
Wilbur features which David Horsley is distributing through
the Mutual Film Corporation.
MUTUAL EXCHANGE MEN IN NEW YORK.
F. A. Leroy, of the Mutual office in Dallas, Texas, who has
just been made manager of the El Paso office of the Mutual,
is visiting his home in New York, after a two years' absence
in the Lone Star State. Mr. Leroy dropped off to see Fred A.
Keller, of the Mutual's St. Louis office, and Manager Kinson,
of the Pittsburgh office, on his way East, and found both men
enthusiastic about the increase in Mutual business since the
"Big Star Only" policy was inaugurated. After a few more
days in New York, Manager Leroy will visit the Mutual Main
Office in Chicago before taking up his new duties in El Paso.
Hunter Bennett, traveling representative of the Mutual,
spent a few days in New York last week, while making his
usual swing around the circuit of Mutual exchanges. He re-
ports business as excellent in all localities, with the "Big
Star Only" policy of the Mutual showing splendid increases'
in new business.
SELZNICK CLOSES BIG POSTER CONTRACT.
A transaction of interest to all exchanges and exhibitors
handling Selznick Pictures was consummated this week between
Myron Selznick, purchasing agent -of the Lewis J. Selznick
Enterprises, and the National Printing & Engraving Co.,
through its representative, E. J. Doolittle. This contract in-
volves about $700,000 and will prove of great benefit to the
Selznick exhibitors and exchanges both as to the quality and
price of the posters and facilities afforded for prompt ship-
ment and delivery.
The poster output to be handled by the National Printing
& Engraving Co. comprises for each production, a 24-sheet,
a 6-sheet, two 3-sheets, two 1-sheets and a "cutout." The
"cutouts" are a unique feature of the Selznick advertising,
this firm having the exclusive right to these unusually at-
tractive window display cards, the patent for which is held
by the National Co.
"THE SINGLE CODE" RELEASE DATE IS APRIL 16.
Through an error April 19 was announced as the release
date of "The Single Code." The correct date of release is
April 16. "The Single Code" is a five-reel drama starring
Crane Wilbur and is the second picture of the series of six
Crane Wilbur features which David Horsley is releasing
through the Mutual Film Corporation.
"EAGLE'S WINGS" FIRES PATRIOTISM.
That the West and the South have caught the fire of national
preparedness as well as the Eastern states is evidenced by
motion picture exhibitors and patriotic societies, including the
Daughters of the American Revolution, in their correspondence
with Bluebird Photoplays, Inc., seeking immediate bookings
of the constructive patriotism photoplay, "The Eagle's Wings."
Just as motion picture exhibitors in New York City are co-
operating with the Mayor's committee on national defense in
keeping the declaration of loyalty to President Wilson before
the public, so are the thousands of exhibitors throughout the
land contributing their share of service and effort.
From Oklahoma, Texas, Mississippi, Georgia, Idaho and other
remote states regents of D. A. R. chapters have written to
Bluebird Photoplays, Inc., asking for open dates on "The
Eagle's Wings." This national demand for the preparedness
film based on the story by Rufus Steele seems to be unanimous
on the part of the D. A. R., which by vote of its congress is
pledged to preparedness.
Exhibitors appreciating the timeliness of the picture which
exposes foreign intriguers and the sinister influences preying
at the doors of congress, as well as emphasizing the industrial
mobilization of this country's enormous manufacturing and
producing resources for war uses, are giving the noted patriotic
society hearty co-operation.
LESSER SECURES ART DRAMAS FOR WEST.
Contracts were signed this week by which the Art Dramas
program will be controlled by Sol Lesser for the states of
California, Arizona and Nevada. After a thorough investiga-
tion of the men and methods of the company, Mr. Lesser be-
came convinced of the excellence of the program and of the
reliability of its service.
In a statement regarding this important transaction, Mr.
Lesser said: "I have contracted for Art Drama for the western
territory after a thorough investigation. I have faith in the
men behind the organization.
"I believe in the Art Dramas policy because it means Star
Stories without the inflated star. Exhibitors are beginning to
see the uselessness of paying exorbitant rates for a picture
with a poor story, a poor cast and a poor production, re-
deemed only by the name of a fifty thousand dollar star. The
excellence of the Art Drama program, on which there is no
picture that is not distinguished by a splendid story, competent
cast and artistic production, will, I am sure, prove a gigantic
force toward putting the motion picture industry on a busi-
ness-like basis."
MARGUERITE CLARK TO STAR IN "THE AMAZONS."
Arrangements have just been completed by cable with Sir
Arthur Wing Pinero by the Famous Players Film company for
the starring of Marguerite Clark in an adaptation of the cele-
brated English author's famous comedy, "The Amazons." This
will follow "The Valentine Girl," in which Marguerite Clark
will star On April 16. The release date for "The Amazons" has
not yet been determined.
"The Amazons" is the most famous of Pinero's earlier playj.
and had its first presentation in New York under the man-
agement of Charles Frohman, who introduced Pinero's greatest
plays in this country, a fact which has caused the British
playwright to be known in this country as on** of the Charles
Frohman authors. This comedy, which created such a sensa-
tion in 1894, and which enjoyed a long run, has been twice
revived since then — in April, 1901, and in 1913.
GEORGE BEBAN PLAYS FRENCH CHARACTER.
In every, production that George Beban has starred upon
the screen, the celebrated character actor has appeared in the
role of an Italian, his "Pasquale," "The Italian" and "His
Sweetheart" having proven him one of the greatest Italian
character actors on the screen. In his forthcoming Pallas-
Paramount picture, "The Bond Between," Mr. Beban breaks
his long standing record — it will be remembered that he had
been appearing on fhe stage as the Italian in "The Sign of
the Rose" for several years before entering into the motion
picture field — and plays the role of a French musician.
The story was written by Mr. Beban himself, and work has
just been begun on it under the direction of Donald Crisp,
who has supervised Mr. Beban's most recent screen successes.
'THE DEEMSTER" AT BROADWAY SOON.
The Arrow Corporation's production of "The Deemster," the
rights to which in New York State are controlled by Lewis J.
Selznick, will receive its first public presentation in New York
City on Sunday, April 8, in the Broadway theater. It will be
staged with an elaborate score requiring an augmented or-
chestra and with special effects, which will greatly enhance
its interest and value as an entertainment.
The run at the Broadway will be continued indefinitely. This
will give state rights men in control of territory, especially
in nearby states, an opportunity to demonstrate to exhibitors
in their territories the real value of "The Deemster," as shown
by its reception by large audiences.
March 31, 1917
THE MOVING PICTURE WORLD.
2129
Kalem Series "The American Girl"
Lavish Productions Are the Direct Result of a Country-Wide
Demand for Open Air Dramas.
IN SPEAKIi\G of the extraordinary succes that "The Amer-
ican Girl" series, produced at the rate of a two-reel episode
per week, is achieving, the Kalem Company draws at-
tention to the renewed interest of the amusement going public
in Western dramas.
There was a time, not so very long ago, when the demand
for Western subjects slumped noticeably. This was probably
due to the hackneyed plots that were called into existence in
order to utilize Nature's picturesque backgrounds which are to
be had for the asking in our Western states, particularly in
Southern California.
Realizing that the dying interest in Western pictures could
be revived by employing celebrated authors to prepare their
stories, the Kalem Company secured Robert Welles Ritchie
to write a series of twenty-five suitable for producing in two
reels each. This series, "The Girl from Frisco," won so many
new customers for Kalem and for the General Film Company
that early this year arrangements were made to follow it with
another series along similar lines, but with a new author.
Frederick R. Bechdolt was thereupon engaged to outline the
plots for "The American Girl." The first episode- was entitled
"The Black Rider of Tasajara," and it has broken all booking
records for series pictures to date. Two other episodes Have
been released, and they are repeating the success of the initial
release.
The Kalem organization contends, and undoubtedly they are
right, that it costs them more proportionately to produce six
reels of series pictures — that is, three complete story episodes —
than it would to make one six reel production; and that, be-
cause of the extreme care bestowed upon each two-part episode,
and the goodly sums spent for the stories and for players'
salaries, exhibitors have accepted them as the short length
features that they are, and are reaping a golden harvest when-
ever they show an "American Girl."
Speaking from the altruistic standpoint, the Kalem Com-
pany is to be commended for its enterprise in securing the
services of Mr. Bechdolt, an author who knows his West as
well, if not better, than any other living author. The mighty
influences for good, the healthy desires aroused in the breats
of those who are enjoying these clean stories of the rugged
West can never be calculated, but they exist just the same.
The entire industry is benefited and upheld by such produc-
tions.
Future Bluebirds
Some Are Ready for Release, Others Are in Preparation —
All Hit a Good Average.
ALTHOUGH the releases on Bluebirds are definitely sche-
duled only as far as April 23, when Dorothy Phillips will
make her regular appearance in "The Girl in the Check-
ered Coat," ten other features are either entirely finished or in
forward stages of completion. To give exhibitors advance in-
formation on what they may expect before mid-summer, there
are listed below the essential details of attractions from which
the program will be formed.
Lynn Reynolds' newest production, "The Code of the Klon-
dyke," was made at Truckee, Lake Huntington, Cal., where
Alaskan "atmosphere" was available. Myrtle Gonzales, Law-
rence Peyton and George Hernandez will be principals in the
Charles N. Wilson, Jr., story, Mr. Reynolds has vividly re-
flected.
H. O. Davis, general manager of Universal City, has pro-
vided the story for an Ella Hall feature entitled "The Little
Belgian," and a light comedy for Franklyn Farnum and Agnes
Vernon called "Bringing Home Father." Miss Hall was di-
rected, as usual, by Jack Conway, and the Farnum picture was
made under the management of Wm. Worthington.
"The Clock," based on a story by Aaron Hoffman, also pro-
duced by Mr. Worthington, will be another Farnum-Vernon fea-
ture. "The Plow Woman," in which Mary MacLaren will be
the star, was directed by Charles Swickard from a screen
adaptation of Eleanor Gates' story.
Rex Ingram will furnish "The Flower of Doom," in which
Wedgewood Nowell and Gypsy Hart will be the featured ones,
with Goro Kino, a Chinese actor, and Frank Tokonaga, a
Japanese player, doing prominent roles. Yvette Mitchell in
this piece will give another of her extremely clever imperson-
ations of a Chinese woman, and Nicholas Dunaew will also
appear.
Dorothy Phillips will have an attraction exactly suited to
awaken the enthusiasm of her admirers in "The Flash-Light
Girl," based on Albert M. Treynor's story appearing in a popu-
lar magazine. Lon Chaney and Wm. Stowell will as usual be
featured in Miss Phillips' support. Rupert Julian's production
of "A Dime's Worth of Philosophy" will bring Little Zoe Rae
back to Bluebirds for her second venture as a child star.
Charles Swickard has directed "The Great Adventure," in
which Hignon Anderson will be featured, and there has been
prepared a strong military subject directed by Allen Holubar,
which will probably be called "His Country's Reward." In
this feature Mr. Holubar will be featured with Lois Wilson his
leading lady.
Three More "Skinner' Scenarios From Dodge
Success of "Skinner's Dress Suit" Moves the Author to Do
More of the Same Kind.
KLEINE-Edison-Selig-Essanay has announced that there
will be three more features along the lines of "Skinner's
Dress Suit"; that is, they will be written by the same
author, Henry Irving Dodge, and naturally will have many of
the characteristics that made "Skinner's Dress Suit" the most
talked about feature of this year.
Mr. Dodge recently visited George K. Spoor, president of the
Essanay Film Mfg. Co., and arrangements were made for these
three forthcoming features under the titles: "Skinner's Big
Idea," "Skinner's Baby" and "Skinner's Waterloo."
Bryant Washburn will be featured in all of them, and will
be supported by the identical cast which helped make him such
a hit in "Skinner's Dress Suit." Harry Beaumont, who directed
the first, will direct the three forthcoming plays.
"Skinner's Big Idea" will be the first produced of the three
new features, and the Essanay studio folks have gone on
record as saying that the subject matter of this play indicates
that it will have even more human interest in the picture
than "Skinner's Dress Suit," and that was the one big factor in
that most successful picture.
Mr. Dodge appears to have the extraordinary faculty of mak-
ing commonplace happenings in life really important. In
"Skinner's Big Idea" it will be found that what has been
passing before our eyes for many years without attracting
especial attention, is indeed, one of the vital questions of our
lives.
"The Whip" a State Right Example
Has the Elements of Success in Its Long Runs in Great
Houses and the Accompanying Publicity.
THE box office values of great motion pictures are nowa-
days matters of actuarial calculation. "The Whip." the
Paragon Film's production filmed by Maurice Tourneur
on William A. Brady's colossal stage success of the same name
is a case in point. Given a dual production on two of th«
greatest stages on the globe, Drury Lane, London, and th#
Manhattan Opera House, New York, with long and successful
runs, the publicity accruing to the drama was enormous. "Th«
Whip" thus became one of the best known dramas. The popu-
larity of its title was insured. It assumed a fixed and perma-
nent place in the catalogue of world's successes.
"The Whip" is too big for any program. It is a dramatic
production which can only be handled in a spectacular way.
It is a big-time picture appealing to dollar, 75-cent and 50-
cent audiences.
Recent experience proves that given the picture ha-ving these
publicity and productional values, success in state right ap-
propriations carries little risk. "The Whip" is a show which
in virtue of its theme and the manner in which it is presented
should make good everywhere.
NEWS OF THE WORLD DEMANDED BY THEATER
PATRONS.
In these stirring times, when every day develops a crisis,
patrons of motion picture theaters are demanding views on
the screen of- the events of world importance. It is impera-
tive for the proprietor of every theater to satisfy the demand
created by the general desire to know how the world is chang-
ing from week to week. The Gaumont company has appre-
ciated this, and in its Mutual Weekly has ably satisfied this
demand of the American public.
From abroad come pictures from the firing line and views
of more peaceful activties of belligerent nations. The organi-
zation in the United States is without question unsurpassed
as a news gathering agency. It is picturing events as they
happen, and at present enlightening this country upon the
Aviation School, San Diego (Gaumont).
work being done in preparing for war. The current issue of
the Mutual Weekly shows, as one method of preparedness, the
great aviation school maintained by the government near San
Diego, Cal. The Gaumont company is fulfilling a patriotic
duty in acquainting the public with such activities.
2130
THE MOVING PICTURE WORLD
March 31, 1917
Mutual Features "Motherhood"
Second Marjorie Rambeau Subject Heads Program for
Week of March 26.
MOTHERHOOD," the- .second of the Powell-Mutual pro-
ductions starring Marjorie Rambeau, is scheduled for
release March 26. This is a five-part picture with
strong war color. Frederick Arnold Kummer, a writer of dis-
tinction and a record of successes, is the author. "Mother-
hood," according to the Mutual Film Corporation, is an even
stronger production than Miss Rambeau's first picture, "The
Greater Woman." "Motherhood" presents some unusual oppor-
tunities for effective advertising by the exhibitor, in addition
to the box office value of the name of Miss Rambeau.
War — lurid, desperate war — is the theme. The picture is
drawn in broad sweeps and in strong colors, yet Mr. Powell
is said to have achieved a rare realism. A number of battle
scenes of high authentic character appear in the course of the
picture. But the essential war elements of the picture are
not presented in scenes of battle and wholesale slaughter, but
rather in the powerfully dramatic effect of war in the home
and the family in the battle zones. "Motherhood" may be
advertised from most any side of the war question the exhib-
itor chooses. It depends on the way you turn the argument.
It is a preachment for the pacifist, and an argument for arma-
ment and protection for the fighters.
"Sunny Jane," a five-reel feature .starring Jackie Saunders,
is the first of six productions for Mutual in which Miss Saun-
ders will appear. The interest of the patrons is always aroused
by the statement that the first of a series of pictures is being
shown, for they like to see it and judge for themselves whether
the other features released from time to time in which this
same star appears are worth coming to see. These Jackie
Saunders features are comedy dramas full of good, clean fun,
and will appeal to all the family.
"Shorty Lands a Master Crook," the eleventh story of the
Mutual "Adventures of Shorty Hamilton" series, ready March
26, deals with the attempt to steal from a museum statues of
"Psyche" and "The Dying Gladiator." Anita Keller and Shorty
Hamilton pose as these statues and so foil the hand of robbers.
This is a subject which will appeal to all school children, and
a facetious line asking them what they think "Psyche" and
"The Dying Gladiator" would look like in real life and in a
fist fight with undoubtedly arouse their interest, as well as
that of the older people, in this Shorty picture.
On March 30 comes the second of the Jimmie Dale stories,
entitled "The Stolen Rubies."
The Cub comedy for the week, with George Ovey to create
«he fun, is "Be Sure You're Right." This is available for book-
ing on March 29. The Vogue comic production is "Freed by
Fido," and features Lillian Hamilton, Owen Evans, Larry
Bowes, John Oaker and George Monberg. Many of the scenes
of this comedy are taken in Chinatown, and give an insight
into the Chinese slums of San Francisco, with their under-
ground passages and fantastic restaurants.
Mutual Tours Around the World No. 21, which comes on
March 27, contains subjects this week which will be of espe-
cial interest to teachers and students of history. In the film
are shown views of Ajaccio, Corsica, the birthplace of Napoleon
Bonaparte, the grotto in which as a lad Napole.on dreamed of
the future is shown, as well as the monument which has been
erected in memory of the great emperor and his four brothers.
Other places visited in this travelogue are Funchal, capital of
the Madeira Islands, which, with its whitewashed houses against
a background of mountains 4,000 feet high, presents a most
attractive appearance. There are illuminating pictures of the
natives, of Portuguese and Moorish descent. Another sec-
tion shows Rostov-on-the-Don, a seaport of southeastern Rus-
sia. Among the interesting sights of the city are the bridge
over the River Don, the cathedral of pure Russian type, the
monument of Alexander II, the Liberator, and the statue of
Catherine the Great.
The Mutual Weekly comes as usual on Wednesday of each
week with its news of the hour and scenes from the history
making of the week. --
The third educational reel. "Reel Life No. 48," scheduled for
March 29, depicts the almost superhuman work on the pulmotor
in its mission of bringing back .to life those who have been
suffocated. An experienced operator demonstrates how to fit
the apparatus over the mouth of the victim, and also how
to furnish "first aid" until the pulmotor arrives.
A second section of this reel illustrates the Indian method
of weaving the famous Navajo blankets. A number of cere-
monial blankets are also pictured.
The big clock ornamenting the Herald building, a familiar
sight to all New Yorkers, is next shown. This is unique, not
only because of its interesting composition as a work of art,
but also because the two figures on either side the bell strike
the hours with their heavy hammers.
The next topic, Swedish gymnastics, give the elemental and
also highly developed work of the classes.
The reel concludes with views of winter sports in Florida,
aquaplaning, areoplaning and motor boating.
Fox Has New Comedy Company
Joins Lehrman in the Sunshine Comedy Company to Make
Two-Reel Subjects.
WILLIAM FOX has added to his already huge motion
picture enterprises by the formation of a new comedy
producing organization. In addition to the regular Fox-
lilm Comedy releases, the Fox Program will now offer the
•mire output of "The Sunshine Comedy Company." Mr. Fox
is the president of the new organization and Henry "Pathe"
Lehrman is the vice-president and general manager.
News of this project was made public this week on the
return of Mr. Lehrman to Los Angeles for a conference with
Mr. Fox who is now visiting the West Coast studios at
Hollywood. The new company will have its producing studios
in Hollywood, where, within the next week or ten days, four
companies will be put to work, making comedies, under the
direction and supervision of Mr. Lehrman for the Fox program.
Present plans contemplate the production of a two-reel comedy
every other week.
Mr. Lehrman has announced that three companies have al-
ready been organized, liillie Ritchie who was taken to the
coast by Mr. Lehrman two years ago, together with Gertrude
Selby who was one of the first players of the original Lehr-
man comedy company, will be the leads of one company to be
directed by David Kirkland who has been affiliated with Lehr-
man for more than a year.
In addition to supervising the production of all comedies.
Mr. Lehrman will direct one company and play leads himself.
Opposite him will be Mildred Lee who accompanied him from
New York. H. I. Symonds and Noel Smith who were formerly
directors for a Lehrman comedy enterprise, will direct the
third company. The players for this company have not yet
been selected.
Lehrman has already produced and starred in one comedy
for the Foxfilm Program. This picture is "The House of Terrible
Scandals." Billie Ritchie and Gertrude Selby appear in the
picture with Mr. Lehrman.
Flora Finch Comedy Ready
The H. Grossman Distributing Company Announces the
Completion of the First Production.
THE famous funny woman will be seen in a surprise
offering for which purpose the title of the picture will
not be announced until the release day. Sales of the
two a month output are a tremendous tribute to the popularity
of the star. Without a sample print or a line of literature,
Mr. Grossman completed a tour of all the territories in the
United States and sold everyone of them for a year in advance
on the state right basis at what is considered a high market
price.
The display matter on the Flora Finch comedies will include
feature lithographs, sepia photo sets and from time to time
novelty souvenirs for the fans. Besides this, a publicity cam-
paign is in operation in conjunction with the leading news-
papers in every territory, which is made possible only by the
enormous popularity of Flora Finch.
BRIEF STORIES OF TRIANGLE APRIL 8 RELEASES.
Dorothy Gish and Louise Glaum are the stars of the Tri-
angle feature releases for April S. Miss Gish will appear in
a Fine Arts comedy of whimsical interest entitled "Her Official
Fathers" by Roy Somerville, directed by Elmer Clifton and
Joseph Henabery. Louise Glaum will be starred in a strong
Kay Bee production of Paris war days, known as "Sweetheart
of the Doomed," written by Jerome N. Wilson and directed
by Reginald Barker under the supervision of Thomas H. Ince.
As the star of "Her Official Fathers," Dorothy Gish takes
the part of Janice Webster, daughter of the late president
of the Webster Trust Company, who is compelled' to appeal
to the executors of her estate for every penny that she has
inherited by her parent's death. So stringent have been the
provisions of her fond parents' last will and testament that
she is not given an allowance for pin money. Many ludicrous
complications ensue when Janice is obliged to interrupt direc-
tors' meeting's to debate with the bank executives whether
or not she shall have a new pair of stockings and other
necessities of the feminine wardrobe. She even starts a run
on the bank while arguing with the cashier over the price
of her Easter bonnet. Miss Gish is supported by a strong
cast, including Frank Bennett, Sam de Gras.se, F. A. Turner and
Fred Warren.
"Sweetheart of the Doomed" is hailed as the most dramatic
and unique story that Louise Glaum has yet appeared in.
It is a swiftly moving and colorful series of chapters in the
life of Honore Zonlay, a siren of the Parisian "half-world,"
who nurses a bitter hatred for all mankind for the treachery
dealt her in her youth and lives to exact revenge from all
who linger on her path. How this cold and sinister charmer
finally falls under the spell of a great love which leads her
to devote herself with unselfish heroism to the stricken sons
of France makes a screen production of remarkable box
office possibilities.
March 31. 1917
THE MOVING PICTURE WORLD
2131
"The Fighting Gringo" Leads Universal
Weil-Balanced Program for Week of March 26 — Drama,
Comedy, Scenic and Educationals Well Divided.
THE Universal Film Manufacturing Company offers a varied
and interesting program of releases for the week of
March 26. The program is exceptionally well balanced
with drama, comedy, scenies and educationals and sets a high
mark in picture programs. The leading offering is the Red
Feather five act drama of adventure. "The Fighting Gringo,'
stalling Harry Carey, tin- popular delineator of Western
characters.
The story is a gripping tale of love. Intrigue and daring.
It was written by Henry Wallace Phillips, put in scenario
form by Maud George, and produced by Fred Kelsey. The
settings of the picture are unusually attractive. In the cast
supporting the star are such well known actors as ("lain
Du Brey, George Webb, Kill Gettinger, T. Du Crow, T. I>.
Crittendum. Rex De Rosselli, and Vesta Pegg.
"The Fighting' Gringo" will be released on Monday, March
26. On the same day will appear the Nestor comedy, "Shot in
The West," written by C. I!. Hoadley and produced under the
direction of Louis Chaudet with Eddie Lyons and Edith Roberts
in the leading roles.
A powerful human interest drama is offered Tuesday. .March
27 tinder the Gold Seal brand entitled "The Startling Climax."
It is a three part drama written by Karl Coolidge and pro-
duced by George Sargent with Val Paul, Fred Church. Gertrude
Astor and other noted players. The most blase picturegoer
will find this a novel and unusual photoplay. The Victor
comedy, "Never Too old To Woo," with Marjorie Wilson and
Jack Nelson is another Tuesday release.
Chief among the releases of Wednesday. March 28, is the
L-Ko two-part comedy, "Dan's Dippy Doings," featuring funny
fellow Dan Russell. This is a different type of film comedy
which is sure to be a great laugh getter.
The Laemmle one-act drama, "Is Money All'.'' written by
E. Magnus Ingleton and produced by Ruth Ann Baldwin with
Irene Hunt in the leading role and the regular issue of the
Universal Animated Weekly with all the latest events in
pictorial form are the other offerings of this date.
The Powers of Thursday, March 29, is an extraordinary
scenic entitled, "The Grand Canyon of Arizona." These pic-
tures of that wonderful work of nature are the most compre-
hensive views ever taken of the Grand Canyon, and the tinting
and toning of the film show the remarkable colorings of the
walls of the canyon as nearly as it is possible to reproduce
them. "David's Idol Dream," under the Imp brand, a two-act
drama featuring Jay Belasco and Madge Kirby and the
Laemmle one-act drama "The Mask of Love," with Pauline
Push and Lon Chaney. will also be released Tuesday.
"The Crimson Blade," the fourth of the adventure series.
"The Perils of the Secret Service," written and produced by
George Bronson Howard, will appear Friday, March 30. Other
releases of this date are the Victor one-act comedy, "Prodigal
Papa," with Jane Gail and the twelfth issue of the Universal
Screen Magazine.
"Steel Hearts." a two-part drama of railroad life, featuring
Marie Walcamp and Lee Hill, will be released under the Bison
brand on Saturday, March 31. The Joker comedy, "What The
?" with Gale Henry and William Franey is the other
offering for this date.
"S > •- White." a three-part screen fantasy especially fitting
for children's performances, starring dainty Elsie Alberts will
be presented Sunday, April 1. The Powers split reel, "Inbad
The Sailor, ' a comedy cartoon, and an educational subject will
complete the program.
"The Spider's Web," the third episode of "The Voice On The
Wire," with Pen Wilson and Neva Gerber, and the fourteenth
episode of the popular serial, "The Purple Mask," with Grace
Cunard and Francis Ford will be released during the week
FANNIE WARD AND SESSUE HAYAKAWA TO
CO-STAR.
Arrangements have been completed by Jesse L. Lasky to co-
star Fannie Ward and Sessue Hayakawa in a forthcoming pro-
duction for Paramount pictures. This will be the second time
that the celebrated Lasky stars have appeared together on the
screen, as it will be remembered that they created a sensa-
tion in Hector Turnbull's "The Cheat," which was released by
Paramount December 13. This picture made such a hit at
the time of its release that it has since been adapted as a
play, and is noyy- in process of being prepared for operatic
presentation.
"THE SCHEMERS" THIRTEENTH "GIRL REPORT-
ER."
"The Schemers." the thirteenth unit of the Mutual "Perils
of Our Girl Reporters" series, is a tale of love, political in-
trigue and newspaper enterprise in which one girl foils a
band if murderers, upholds the hands of civic reformers, brings
a murder, plotter to justice and fulfills her newspaper mission.
Zena Keefe is the successful newspaper woman in this story;
Earl Metcalfe portrays the reform politician, and William
Tirner is the villain.
World Gets "Mothers of France"
Patriotic Picture Production Featuring Sarah Bernhardt
Secured for America.
THE keen competition for the American rights of "Mothers
of France,'' the Sarah Bernhardt motion picture play
which had such a sensational reception last week at the
Kialto Theatre, .New York, has been concluded in favoi Ol
the World Film Corporation, of which William A. Brady is
director general.
When Louis Mercanton, who organized and directed this
picture, first visited New Vork to dispose of the. rights he was
so overwhelmed with competitive offers that he concluded not
to close immediately with any of I he bidders, and returned
to Paris for further consideration. He explained at the time
that the mere disposal of the lights for the highest obtainable
price was not the whole object.
"The making of the photoplay," continued Mr. Mercanton,
"would have been impossible but for the patriotic significance
attached to every part of the undertaking. In the first place
Madame Bernhardt had not been enraptured yvith acting before
the camera in her previous experience, and only her passionate
love of country induced her to consider my proposition. Then,
too, Jean Richepin never could have been induced to write a
moving picture scenario upon any other subject or for any-
other artist. And finally, but for the spirit or the occasion
and the distinguished character of actress and author, the
government would have refused its participation and protection
in making the military and hospital scenes.
"So, you see, it was necessary in placing '.Mothers of France'
for America that we should think of something above and
beyond getting- the last possible dollar out of it, and we will
take our time, by way of being sure we are making the
right choice."
The World Corporation on the other hand experienced no
difficulty in demonstrating the efficiency of its distributing
machinery, and for that and other reasons the decision finally
fell in this direction. The deal was closed and the contracts
were signed on Wednesday.
Meanwhile the photoplay was produced at the Rialto Theatre
with results of an entirely extraordinary character. Before
the first morning showing had fairly started, the large audience
room was densely packed, and frequently during the afternoon
and night the box office line stretched along Seventh Avenue
for three fourths of a block. So great was the rush that the
management arranged to open the doors at 10 a. m. through
the week.
Inside the theater wild scenes of emotion and patriotic
fervor were enacted. Nearly all the women and girls and
many of the men were in tears. From the opening of the
first mobilization scene in the little village of Meurcy the
applause was practically continuous. At frequent intervals
it arose to the cheering point, and spectators sprang to their
feet, waving their programs and shouting "vive la France."
WILLIAM DESMOND IN "PADDY O'HARA."
William Desmond will make his sixth stellar appearance
on the Triangle program early in April when Thomas H.
Ince will present him in a brisk Kay Bee comedy-drama by
J. G. Hawks, entitled "Paddy O'Hara."
The scenes of this story are laid in London, Ireland and
two imaginary Balkan principalities. Desmond takes the part
of a versatile Irish war correspondent, representing a big
London newspaper, and his adventures are said to be pictured
with vivid and colorful humor.
Mary Mclvor. who make a strong impression in her leading
part with William S. Hart in "The Square Deal Man," portrays
the character of Princess Maryska, and advance notices credit
her with a performance of youthful charm and naturalness.
Other well known Ince players having prominent parts in
the cast are Robert McKim, J. J. Dowling and Walt Whitman.
Walter Edwards, who handled most of the Keenan successes,
directed the production.
LESSER COMPLETES NATIONAL ORGANIZATION.
Sol L. Lesser, the young exchange man of the Pacific Coast,
whose meteoric career in the West has attracted considerable
attention, and whose purchase of "The Ne'er-Do-Well" for the
United Slates electrified the film world, has so extended his
activities that he is now able to handle this subject through
his own offices.
When interviewed, Mr. Lesser said: "I am greatly pleased
yvith the success of the V-L-S-E organization with 'The
Ne'er-Do-Well.' and they have more than justified my actions
in placing the picture for distribution through their offices,
as I did not have the organization to handle a high-class
production at that time. At the present time, however. T am
in a position to handle 'The Ne'er-Do-Well' through my own
offices and affiliations. In a few territories where 1 have
received flattering offers, I will sell outright."
The branch managers of the V-L-S-E are turning oyer to
Mr. Lesser many requests for return bookings from delighted
exhibitors, who have played the picture, as well as hundreds
of requests for bookings from towns that they have not
be.n able to fill.
2132
THE MOVING PICTURE, WORLD
March 31. 1917
Grossman Completes Coast to Coast Swing Taking of Fashion Pictures Hard Work
Speaks for the "Seal of the Square Deal" — Discusses Trade
Conditions.
LEAVING New York with no advance announcement what-
soever H. Grossman, head of the II. Grossman Distribut-
ing Co., of 12'J Seventh Ave., New York City, returns this
week from the Pacific coast. Having said nothing when he
went, he lias a great deal to say on returning.
The head of the house that trades under the seal of the
square deal, announces his trip as very successful, and he will
soon issue a list of the exchanges which he has signed up for
a year's purchases in advance. Besides "Will You Marry Me'."',
"Mutt & Jeff," and "Hans & Fritz" cartoons Mr. Grossman's
stock contains the first releases on the Flora Finch comedies.
While lie refuses to divulge what these first releases are he
simply points significantly to a batch of papers which are
the said contracts.
"I want even newspaper men to get this right: That when
I say something in an advertisement I mean it. My last an-
nouncement stated positively that I would not go into
rhapsodies of glorifications of my goods. This goes now the
same as it will later. If you want to know anything about
the Flora Finch comedies ask the exchange men throughout
the country to whom I showed them, or better still wait until
after April first, when the first release is issued, and you will
get the truth from a source that you cannot accuse of exag-
gerating.
"I found conditions throughout the country very robust in
the open market. In my swing to' the South I saw quickly
that there was rapid development in that territory and that
the making of open market features is keeping the territory
alive and fertile. You know the South has been thought the
most difficult in the country. I tell you it is very healthy now.
In California I found new concerns entering with all the ele-
ments of responsibility which some of the old concerns lack.
I signed a contract for our product with one of these new
exchanges known as the M. & R. Film Exchange in San Fran-
cisco. Here are two gentlemen, Messrs. Mayer & Rosenthal,
who will be heard from in this industry. They follow exactly
a creed that I laid out for myself when I first came into this
business which was this: They do not pretend to know the
film business, but they do know business. That is the basis
upon which I believe they will become, together with the
string of theaters they now control, one of the most vital
features in the Pacific coast's activities.
"Washington and Oregon show a healthy state of condi-
tions— that the public is rapidly learning to pay from fifty
cents to one dollar for big features. I found similar condi-
tions in other territories and no man can travel over this
distance without feeling the thought uppermost in his mind
that the term 'movie' is a terrifically sad misnomer. It is
only in comparatively few sections that the one dollar film
is unknown and I for one am very anxious to take steps imme-
diately in starting a movement which may give the film-loving
public a more elevating term by which to characterize our
form of amusement. Comparing my observations on this trip
it is a towering fact that motion pictures are not getting a
square deal.
"Now that I have returned here, my full energy will be
devoted to open wider the open market. There is no question
in the world but that the fittest have already survived in so
far as quality is concerned. A man with a product of merit
finds not trouble selling his goods, but there is still a great
difference in opinion as to price. It is difficult to arrive at a
definite figure as to what a given production can bring in a
given territory. The result is that neither the producer nor
the exchange man is standing on safe ground during the
negotiation of a sale. I mean that the returns are still too
problematical. This is, of course, influenced greatly by the
varying character of the productions offered, but I think it
only a question of time when some sort of trade council will
place limitations on figures that can be asked or offered. Un-
der such circumstances, we will have reached the commercial
basis which every business man in motion pictures is striv-
ing for."
"GOD'S MAN" NEARING COMPLETION.
The Frohman's Amusement Corporation's ten-reel super photo-
play production of Anthony P. Kelly's adaptation of George
Bronson Howard's remarkable novel of New York's elite under-
world, its night life and wild old Broadway, which the author
has most comprehensively entitled, "God's Man," is rapidly
nearing completion under the direction of George Irving, the
Frohman supervising director, who was also at the helm of
promotion of "The Witching Hour."
For more than the past nine weeks, Director Irving with his
army of technical assistants, has been working with a marked
precision at the Frohman Corporation, Flushing, L. I., studios,
and at various points on the north shore of Bong Island and
the Atlantic Coast and at the intimate points along Broadway,
where the scenes of the story have been laid by the author.
With his return last week from a sea trip off the Virginia
Capes, where he has been laying in wait for a real storm,
Director Irving has about completed the taking of his picture
and begun the work of cutting of his subject. It is probable
that God's Man will have a special showing prior to its release,
in New York City.
Miss Florence Rose Describes the Multitude of Detail
Entering Into Pathe Feature.
THE Pathe Florence Rose Fashion Films now released' in
five hundred foot lengths every week and shown in
many of the leading theaters of the country, represent
real completeness of service to the public and therefore to the
exhibitor. To see some of the prettiest girls in New York
walking through handsome sets in beautiful clothes as if life
is all sunshine and roses is pleasant to men and women alike,
but only women can begin to realize the amount of work nec-
essary before the completed picture can be presented on the
screen of the big theater which is their favorite motion picture
house, because it caters to their taste and gives them what
they want.
Miss Florence Rose, the directing genius of these successful
fashion films, is a real, wideawake woman who is working all
the time in a field she knows through experience, to stimulate
a larger interest in American fashions for American women.
Through her films and newspaper articles she has a large fol-
lowing. ,
"Much thought must be given to what types of garments
will be most interesting to the women at the time the film is
released," said ^iss Rose. "These cannot be all suits nor all
dancing dresses, but a variety of costumes to fill the wants of
all women.
"After this has been thought out comes the plan of
scenario — what are the correct settings for the costumes, as
well as what the girls are to do. Then conferences with the
head carpenter, artist and property man, working out the
detail for the sets.
"The manufacturers come next on the program, and if any
one thinks that to gather clothes for a fashion filrii is child's
play, let them spend one morning doing it. Hats, bags, para-
sols and all accessories each from a different manufacturer
are then procured.
"Next comes the selecting of the girls to fit the clothes and
the scenario. Right here is one of the most difficult phases
of the work. The morning of photographing means getting
up at 5:30 or 6 o'clock to pack the clothes and going to the
studio by motor at 8 with from nine to eighteen boxes. Arriv-
ing at the studio all the things are again unpacked and hung
in the stock room.
"After all the waiting is over, and the stills made, the girls
can then put on their makeup, and the work of taking the
motion picture of fashion begins.
"The taking of a fashion film is quite difrerent from other
motion picture filming as all of the photographing must be
done as close as possible, that the value of the clothes can '03
brought out during the long shot. Far more important are
the close-ups, which must be as large as the lens can frame.
and each garment studied so that the style and especially
interesting part of the garment be shown.
"Quite often it is necessary to cut the close-up to show the
entire costume properly; this means showing first the hat,
then the figure to the waist, afterward from the waist to the
lower edge of the frock. For this reason I stand all day
beside the cameraman looking in the camera each time to see
that the object appears large and clear enough.
"Generally by 8 o'clock at night the work for the day is
finished, the costumes gathered together, checked and packed
ready for the trip home."
HEARST-PATHE NEWS SHOWS GREAT QUESTIONS
OF THE DAY.
The three subjects that command the most mention in the
newspapers of today are preparedness for the war which seems
to be imminent, legislation at Washington, and the high cost of
living. The Hearst-Pathe News strongly reflects public in-
terest in these matters, and in Number 19 one half of the issue
is given up to them.
Preparedness is the theme of a number of scenes, among them
some of bellboys drilling on the roof of one of New York's big-
gest hotels and students of Norwich University going through
their manoeuvres in deep snow.
The high cost of living is brought to mind by views of great
storehouses of food in Chicago and Kentucky burning to the
ground, thus lessening the supply of available food materials
and increasing the cost of those remaining. Views are also
shown of the unloading in Boston of shiploads of potatoes
rushed there in the endeavor to break that city's potato famine.
The centering of public interest in the national capital is
illustrated by scenes of the President about to make his famous
speech to Congress on breaking with Germany, and of Secre-
tary Lansing as he reveals the secret plot by which Germany
sought to ally Mexico and Japan with her against the United
States.
FROM SLIDES TO FILM.
So many requests have been received for announcement car-
toon trailers, that the Novelty Slide Company of New York
have inaugurated a motion picture department and have pre-
pared an attractive line of striking r.nnouncements in cartoon
film. These include "Welcome," "Good Night," "One Minute,
Please," "Ladies Kindly Remove Your Hats" and other screen
announcements. The trailers run in fifteen-foot lengths and
the cartoons are the work of recognized artists in this line.
March 31, 1917
THE MOVING PICTURE WORLD.
2133
"The Honor System" Great Success
Fox's Big Photomelodrama Awakens Human Emotion and
Patriotism to Wonderful Degree.
THE message of "The Honor System," R. A. Walsh's master-
drama, now in the sixth week of its successful run at the
Lyric theater, New York, has been taken, by one single
movement, into the homes of a million good Americans. That
number denotes the extent of a country-wide canvass that
William Pox has made in the interest of the big picture — one
million sets of questions — concerning the story and its pur-
pose, with pictures, specially designed folders and interesting
data. Mr. Fox sought to present to the entire country a
visualization of the big story, with its powerful lesson, and
get the critical expression of the million. By appealing to
two of the strongest factors, human emotion and patriotism,
he calculated that he could make a man see the picture In the
silent sanctuary of his own consciousness. How well he suc-
ceeded was attested by more than 50,000 replies from every
state in Uncle Sam's realm. And the newspaper and trade press
have given it the highest praise.
Mr, Fox, in California, has received word that the ten-reel
einemelodrama has swung into a banner success at the the-
ater which housed "A Daughter of the Gods," and that the
new feature had fallen heir to even more of the same patron-
age and popularity that had marked the long run of the Keller-
mann picture. He is gratified at the long lists of names of
distinguished guests who had attended "The Honor System,"
and have written their appreciation of it to press and te
producer in most glowing terms.
He is proud of the fact that within a month the tremendous
emotional pull of. the drama had drawn more than 100,000
spectators to the Lyric; this throng included 75,000 women —
practically every progressive club woman in New York city —
1,500 of them atended a special performance. No similar
gathering of well-known and influential women of national
reputation ever attended a staged or screened performance
and gave such enthusiastic testimony for the play as hap-
pened when the gathering of them which included all of the
presidents of the allied clubs of the Women's Federation at-
tended the special showing. They unanimously indorsed "The
Honor System" as the highest achievement of melodrama, an
inspiration to fervent patriotism and a great object lesson as
to its humanitarian theme. They had laughed and wept under
its spell, and readily conceded its characterization as ''the
greatest human story ever told."
There has been developing in this country during the last
twenty years what is known as a "public conscience." and,
perhaps unwittingly, William Fox has proved its existence to
the satisfaction of himself and all others, and has put it to
the test. He has found it is a real conscience, subject to deep,
underlying disturbances, just like individual consciences — ■
that it is neither hypocritical or cowardly, although jealous of
its owner's reputation.
For that reason a delegation of the most prominent club-
women of New York and Washington, D. C, have written a
Scene from "The Honor System" (Fox).
letter to the Fox Film corporation sponsored by over 400 sig-
natures of those who have awakened to the fact that the
motion picture, like the book of Truth, is a stupendous factor
in our national development, and must be taken seriously.
NOT TO SHOW IN CHURCHES.
Some misunderstanding was caused by the first announce-
ment of the Unique Film Corporation regarding its production
of the "Catholic Truth Film" series. It was then stated that
they were to be shown in parish halls and churches, but
Norman W. McLeod, president of the corporation, denies this
intention, stating that the plan of distribution is on state
rights basis after a number of tin- leading cities have been
played under Catholic auspices in regular theaters only.
In each of the principal cities of the country committees are
now being formed to facilitate the showing of the films, and
to arrange local presentation under the ausplcies of the most
powerful local societies or combination of Catholic clubs. Pre-
liminary work is being done now on Bishop Anderson's play,
"A Dream of Empire," and this will be put into actual pro-
duction upon the arrival of Signor Camlller, the dlrector-ln-
chief, who is now on his way from Europe.
"THE BOOB" (Selig).
General Film Co. is calling special attention to the merits
of "The Boob," the latest of (lie .Selig multiple-reel productions
to be released in General Film Service. "The Boob" is a comedy-
drama produced by Otis B. Thayer from the story by Roland
Ashford Phillips. The picture has to do with the consuming
ambition of Don Whipple of Pleasant Valley, to become a
Sherlock Holmes. His butter and <kk money amounting to
$100.00 is cheerfully handed over to a gentleman stranger,
who furnishes Don with a bright shield and a diploma. Don
Scene from "The Boob" (Selig).
works overtime at the detective business, and his industry is
rewarded when he encounters a masked man robbing the post-
office. How the country youth, classed as a "boob" effects the
capture of the notorious crook, wins a thousand dollar reward
and incidentally the love of a pretty country girl, combine
to make this comedy-drama very entertaining. It is one of
the few productions which contains both a laugh and a tear.
The acting and scenic effects are all that can be desired.
The photography is of the usual excellent standard set by
the Selig company.
"LIGHT IN DARKNESS" (Edison).
A five-reel production of "Light in Darkness," a story of
the West by Peter B. Kyne in which Shirley Mason, the latest
star in the motion picture firmame'nt, will be featured, is being
made at the studios of Thomas A. Edison, Inc., in New York.
This story, laid in California, appeared in the Saturday Evening
Post and it is constructed in the best style of the noted author
who wrote it. Hilary Kenyon and Ramsey Latham, the former
unjustly convicted for an assault she committed in self-defense
and the latter "railroaded" to prison as the result of the
failure of a bank' by which he was employed, see each other
while they are being taken to the penitentiary. Five years
later they both are released and, meeting again, they marry
and start life over again on a ranch owned by Latham.
In this production Miss Mason is surrounded by a particularly
strong supporting cast. The part of Latham is taken by Frank
Morgan while William Tucker fills the role of Sheriff Milligan.
Among the other members of the cast are Bigelow Cooper,
William Wadsworth, Charles Martin, Sam Niblack, Nellie Grant
and Betty Young.
TRIANGLE WINS INJUNCTION SUIT.
An injunction suit brought by the Philadelphia Booking
Company, H. Schwalbe, president, against Triangle Film Cor-
poration and Triangle Distributing Corporation, to procure an
injunction restraining the defendants from cancelling the
plaintiff's franchise of Triangle films in Philadelphia, came up
for hearing in the Court of Common Pleas before Judge H. X.
Wessel on Friday, March 9 and Saturday, March 10. After
hearing the testimony of Mr. Schwalbe, president of the
plaintiff, and the argument of counsel for both plaintiff and
defendants. Judge Wessel denied the plaintiff's motion for a
preliminary injunction for want of equity. Morris Wolf and
Judge Gordon of Philadelphia were counsel for the plaintiff
and Mr. William B. Linn of Philadelphia and Messrs. R. W.
France and W. N. Seligsberg of New York, represented the
defendants.
2134
THE MOVING PICTURE WORLD
March 31, 1917
Bluebird Manager Back
M. H. Hoffman Returns from an Extended Tour of Blue-
bird Branches.
Mil. HOFFMAN", general manager of Bluebird Photoplays,
t Inc., returned last Thursday from a swing around the
circle of Bluebird branches that extended from Coast to
Coast. Mis. Hoffman accompanied her husband, making the
trip a celebration of the fifteenth anniversary of their mar-
riage.
Mr. Hoffman made it a point to not alone see the managers
of various exchanges, but mingled with the exhibitors to gather
their views and opinion on Bluebirds and to learn for himself,
through the theater managers, how the genera] public in vari-
ous cities visited had been influenced by Bluebird's National
advertising campaign.
"The father Of Bluebirds," as one Of t lie Portland. Ore., pa-
pers referred to Mr. Hoffman, was entirely satisfied with con-
ditions as he found them except in a few instances, where some
blanches were not using enough prints to handle their trade
in a completely satisfactory manner. As a result, eighteen ad-
ditional prints were ordered for territory west of Chicago.
While he was in Denver contracts for full-week runs of
Bluebirds were approved by Mr. Hoffman for the Paris theater,
and in San Francisco for the St. Francis. In Butte, Bluebirds
were established in the Rialto. Starting from Chicago the
route followed led to Denver, Salt Bake, Dos Angeles, San
Francisco. Portland. Seattle. Vancouver, Spokane, Butte. Min-
neapolis, Chicago, Detroit and home.
Mr. Hoffman spent two weeks in Dos Angeles, where Blue-
birds are made, and states that when the equipment there of
man and woman power, the stages and environments, are
considered, there is no mystery in the reason for Bluebirds
being Bluebirds, He was surprised at the improvements in
methods of picture production, which have arrived close to per-
fection.
"What most impressed me as a healthful sign of the time,
in view of the high salary situation, now engaging the
thoughtful attention of 'star system' producers," says Mr. Hoff-
man, "was the concurrence in Bluebird's policy that exhibitors
everywhere expressed. In the twelve months we have been
about it, Bluebird seems to have convinced the exhibitor of
our features that the play is, indeed 'the thing.'
"Bluebird's purpose in basing its success upon the play and
production, as well as the abilities of the players, was at the
outset forced upon the exhibitor and the result has worked
like administering cough medicine to a child. At first the kid-
dies object to taking the nostrums, but in the end they have
no cough. So with the exhibitors of Bluebird; our policy has
cured their complaint."
"THE SINGLE CODE," NEW HORSLEY SUBJECT.
April 19 has been set as the release date for the second pic-
ture of the series of six features starring Crane Wilbur which
David Horsley has produced and which the Mutual Film Cor-
poration is distributing. The title of this second picture is
"The Single Code."
As the title suggests, "The Single Code" has a morality theme.
It treats of the so-called double standard of morals. While
it is true that the play teaches a powerful lesson it is by no
means a ponderous preachment. The manner in which the plot
Scene from "The Single Code" (Horsley).
is unfolded and the moral achieved make it possible for the
play to gain not only its point but at the same time to provide
five reels of interesting subject matter.
Crane Wilbur is thb author of the story and also plays the
featured role. He is assisted by a big cast of well known
players, including Harrish Ingraham, Florence Printy, Nan
Christy, John Oaker, Olive Stokes, Ernesto Garcia and F. A.
Johnston
Buyers for "Enlighten Thy Daughter'
Ivan Feature Being Placed With Strong Promoters by Mr.
Brock.
TERRITORIAL rights for Ivan Abramson's dramatic pro-
duction "Enlighten Thy Daughter" are being disposed
"I ••'' a rapid rate. Henry .1. Brock, president of the
Enlightmen! Photoplays Corporation, announced early this
week the following territories alloted: Greater New York,
Lewis J. Selznick. Mr. Selznick will handle the production
through his Metropolitan exchange. New York state outside
the greater city, Louis T. Rogers, who maintains his distribut
ing channel at Buffalo and who, in addition. the Sel
nick pictures for the same zones of exhibition.
John H. Kunsky, one of the foremost of the old-line ex-
change men, with offices at Detroit, secured the Michigan
rights to the picture while William Sievers of St. Louis pro-
cured the rights of the film in Missouri. Joseph M. Galtes act-
ing for the Fontana Film Corporation of Pennsylvania, pur-
chased the rights to the feature for the entire state, in which
territory he also controls Civilization and other productions
and Frank Hall of the Xew Jersey Civilization Company with
branches throughout the state of New Jersey, secured the
rights in that field from Mr. Brock.
X. H. Cordon of Boston, acting for the Globe Feature Film
Corporation with offices in the New England metropolis, bought
the New England franchise and will release through the offices
bearing the Globe name. Canada was sold to Harry Kauff-
man and has already passed the somewhat critical censors in
certain communities and will be submitted to others this week.
No trouble is anticipated from censor sources, however, 'for
the picture has been endorsed by various civic and national
organizations and was this week given an unusually com-
mendatory editorial in the official organ of the General Fed-
eration of Women's Clubs.
Other territory will be sold this week. The transactions for
same having been held up because of other business neces-
sitating Mr. Brock's absence from the city.
"THE MAGIC VEST" (Black Diamond).
Filled with comedy punch from start to finish, in which
there are to be found hundreds of laughs, "The Magic Vest,"
which will be released by Paramount Pictures Corporation on
March 1ft, is the best single reel comedy that has ever come
from the Black Diamond studio.
The story tells of two wandering sons of rest, thoroughly
discouraged, who are about to leave the highway and seek
seclusion, when they discover coming down the road, a run-
away team attached to a gypsy wagon. A passenger train is
approaching, and in a moment the wagon will be upon the
track: they hurriedly grasp the horses within two feet of the
track, just as the train shoots by.
The old gypsy whose life they saved, in gratitude gives them
a vest which had been given to his grandfather by a great
prophet. This vest was guaranteed to bring great luck to the
wearer. This is proved, for Journeying Jim had scarcely
donned the vest when an automobile halts, and they are re-
quested to ride. The luck continues, bringing them many
meals, drinks, etc.
Finally they meet a discouraged young man who tells them
that he has lost his position as cashier of a bank, and they
conclude to apply for same. They secure it, and their efforts
to run the bank, produces comedy of a good, wholesome sor».
There is a run on the bank, which they meet. Restored con-
fidence brings deposits of millions, with comedy complications.
Two wild west burglars shoot up the institution, but are
finally captured by the new managers. Business is so rush-
ing, that journeying Jim, seeking relief from the heat, removes
the vest. His luck departs. With his partner, he is thrown
from the bank, and a street washer uses his hose to send them
on their "no longer merry" way.
TRIANGLE CANCELS PHILADELPHIA EXCHANGE
CONTRACT.
R. W. France, the general manager of the Triangle Distribut-
ing Corporation, gives out a statement to this effect: "The Tri-
angle Distributing Corporation has cancelled the contract with
the Philadelphia Booking Company for distribution of Triangle
films in Philadelphia. We have taken this action because we
believe that it is to the interest of our exhibitors that we
should deal with them directly through our own exchange.
Hereafter exhibitors in Philadelphia who desire to do business
with us will have the opportunity to do so without the inter-
vention of any intermediary whose methods of booking and
general methods of conducting their business we are unable
to control."
HEARST-PATHE NEWS CLAIMS "BEAT."
The Hearst-Pathe News claims a clean beat on pictures of
the inauguration ceremonies at Washington. President Wil-
son was inaugurated in the morning and pictures taken of
him at this time by the Hearst-Pathe News cameraman were
issued locally and shown in Washington theaters that same
night to very enthusiastic and appreciative audiences. The
negative was rushed to the factory by special messenger and
prints were shown in the New York theaters on Tuesday the
day following the event.
March 31, 1917
THE MOVING PICTURE WORLD
2135
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Trade News of the Week
iL
GATHERED BY OUR OWN CORRESPONDENTS
Working on Booking Plan to Get Big Films
Walter H. Golding of the Imperial at St. John May Get a Big Special Feature
Each Month in Conjunction with Canadian Keith Houses.
Kl mil F
Sully, the La Tour, St. John. New Brunswick.
ST. JOHN, N. B. — The gradual elevation
of picture entertainment, in which ex-
pensive royalties, exclusive stars and
high rental rates arc necessarily involved,
is bringing about an upward tendency in
prices, and Walter H. Golding, manager of
the Imperial theater, in conjunction with
the Keith interests in Canada and the ad-
joining territory, is endeavoring to formu-
late a system whereby the choicest of the
high-priced productions may be intro-
duced at monthly intervals at a 25-cent
scale.
In Boston, New York and the larger
American cities prices range from 25
cents to $2 for the same pictures that
the Imperial hopes to introduce for 25
cents. As far as traveling shows are con-
cerned, as well as stock companies, St.
John seems to be figuratively wiped off
the map, because of the permanent policies
of the various theaters. The imperial man-
ager has expressed his willingness to in-
troduce the most exclusive qualities of
metropolitan successes if the St. John
theatergoers are willing to give the nec-
essary support to the venture.
Entertainment matters in St. John are
in a process of evolution at the present
time. With the conclusion of the war and
a happy readjustment of household and
business affairs, the Keith interests will
carry out long-prepared plans for linking
St. John with Portland, Boston, Montreal
and New York in a manner quite in keep-
ing with their policies in this continent
and in England.
Mitchell Bernstein Expects to Stay in
St. John.
St. John, N. B. — When asked what prep-
arations had been made for his taking
over the managership of the Montreal of-
fice of the Famous Players, a change that
was announced in one of the trade pa-
pers, Mitchell S. Bernstein, manager of the
St. John exchange, said that he had re-
ceived no advices of his appointment as
successor to Harry Kaufmann.
Palace Is Using Kitchen Chairs.
Pictou, N. S. — Solomon Soffe, proprietor
of the Palace theater, has just returned
from a business visit to St. John. His the-
ater is now open and doing a good busi-
ness. In lieu of the regular orchestra
chairs, which he has not yet installed, he
is using a supply of kitchen chairs, which
he claims fill the bill for the present.
People's Theater Raises Prices.
Yarmouth, N. S. — J. Kelty, proprietor of
the People's theater, has joined the ranks
of those who have been obliged to boost
the admission charges in this section. Mr.
Kelty has changed his 5 and 10 cent scale
of prices to 10 and 15.
Ralph Thome Goes to Mutual.
St. John, N. B. — Ralph Thome, formerly
with the local office of the Specialty Film,
has resigned and joined the Mutual -
as shipper, succeeding Roy Kerr, who
went to the Regal office, just opened here.
Give Crawford and Silberstein a Send-
off.
St. John, N. B. — When Carl M. Crawford
and Bert Silberstein left for Montreal to
assume their new duties, the former at
the Fox office, and the later with Famous
Players forces, a bunch of the exchange
and theater men gave them a regular
serenade at the station. Showers of rice,
confetti, and almost everything that would
mark the send-off for newly-weds came
their way. Their luggage was "loaded,"
and some one annexed a general invita-
tion on Carl's back, bearing the touching
inscription, "Will you marry me?"
Four-Reel General Film Offerings Com-
ing.
St. John, N. B. — A new feature in re-
leases is to be introduced in this territory
by H. H. McArthur, General Film man-
ager, with the fifty-two four-reel Hork-
heimer productions. The four reelers will be
an innovation in this territory. The releas-
ers claim that five reels are too much to
adequately tell a story, and two and three
too short. The pictures W'ill come here,
it is said, about April 1.
Dreamland at Moncton Doing Good
Business.
.Moncton, N. B. — Mrs. E. A. Davidson,
proprietor of the Dreamland theater, does
not intend to close down for the remainder
of the winter, as previously announced.
The coal shortage, which compelled many
exhibitors to curtail their business, did
not affect Mrs. Davidson, who heats her
theater with gas. During the past week
she has been playing to capacity houses,
with a return engagement of "The Battle
Cry of Peace." At 25 cents a head she
did a remarkable business, especially so
when the picture was given its first run
only three weeks ago.
C. F. Givan Improves the Lyric.
Sussex, N. B. — C. F. Givan, proprietor of
the Lyric theater, is making improve-
ments to the interior of the theater, in-
cluding the remodeling and enlarging of
the stage, which will be of ample size to
stage road shows that tour New Bruns-
wick. The recent withdrawal from the
city of 1,000 Canadian troops that had
been making their headquarters here dur-
ing the winter naturally resulted in a fall-
ing off of business at the picture houses,
and this, coupled with the usual dullness
of the Lenten season, has noticeably re-
duced all box office receipts.
Craig and Fraser May Build in Bridge-
water.
Bridgewater, V S. it is reported that
i Iraig .v Frasei . ow ners "t i he I li
water Bulletin, the local weekly, are to
purchase land and build a new th<
Mi. Fraser has had considerable experi-
ence as a showman, having been manager
of the Orpheum theater until early last
year. How huge the new theater will be
has not been definitely stated, but it is
understood that it will be on a par with
"i her houses recenl i\ built in this
t inn.
Daly & Lutz Building New Theater.
Sussex, N. B. — Daly & Lutz, formerly
partners of C. F. Givan, in the old opera
house which burned down, are now run-
ning in a large temporarily built hall, ami
have a new 800-seat theater under conr
struction. The new theater is directly op-
posite the station. They expect to open
some time in May. Mr. Lutz is in the
contracting business, and Dr. Daly has a
huge practice as a dentist.
New England Notes
New Haven Drop Fight for Sunday
Shows.
New Haven, Conn. — The crusade for Sun-
day opening recently started by the New
Haven exhibitors seems to have been
abandoned. There are about twenty-one
theaters in the city and its immediate
suburbs. About six of that number may be
classed as first run houses. Poli's two the-
aters and Gordon's Olympia comprise the
picture and vaudeville contingent. Poli's
Bijou up to the first of the year had been
running Triangles exclusively, and after
the first they were discontinued, but have
since then been taken up again. Poli's
theater usually runs Fox films, and this
week they are winding up with Universal's
"Twenty Thousand Leagues Under the
Sea." The Olympia plays Paramount and
Metros with little interruption.
When the matter of Sunday opening be-
gan to be taken with any degree of serious-
ness by the exhibitors, the Olympia blazed
the way with a slide and vote program.
Some of the other exhibitors followed.
The Poli interests, however, did not seem
to concern themselves in the matter, and
made no apparent efforts to further the
movement. That the Sunday opening ar-
gument was received with favor by the
New Haven public was manifested in
the lively interest they took in vot-
ing. The ballot box was filled at
every performance, and the overwhelm-
ing majority demanded Sunday shows.
That the movement so well begun had to
die in its infancy is strange, and to a
certain extent discouraging to those who
favor a bill championing an open show
Sabbath.
The town of Orange, about two miles
from New Haven, permits Sunday shows
at Savin Rock. There were two theaters,
the Orpheum and Wilcox's, both of about
1,500 capacity, running to a 5,000 a day
house. A fire, however, destroyed Wilcox's
a short time before Christmas, and the
Orpheum has since then been handling the
crowds alone. The admission is fifteen
2136
THE MOVING PICTURE WORLD
March 31. 1917
cents, with a double feature bill, a weekly
and an installment of "Patria." Despite
the recent snows which have made travel-
ing unpleasant the crowds continue to flock
to Savin Rock on Sunday, thereby indicat-
ing their strong desire for Sunday shows.
Business in New Haven at present is
more than excellent. Every house from
the feature theaters to the one reel pro-
gram shows is playing to capacity audi-
ences. The smaller houses open at ten in
the morning, while the larger ones begin
their performance at one-thirty o'clock.
Boston Film News — Massachusetts Items
Business Notes of the Week — Close of the Sunday Opening Fight in New Haven,
Conn. — Harvard Lampoon Withdraws Edition.
From J. J. Phillips, Photoplay Editor, Boston Journal.
Lampoon's Edition Recalled.
CAMBRIDGE, MASS. — The Harvard Lam-
poon's satire on the screen stars and
the moving picture industry passed into
its third stage Tuesday, March 13th, when
more than 200 copies of the second edition
were suppressed on orders from the busi-
ness management and a thi»-d • dition sup-
plied instead. The threatened libel act-
ion of one of the leading film actors of
Fort Lee, N. J., was responsible for Ihe
double-barreU'l suppression of the Har-
vard comic magazine. The recalled copies
were burned.
Herman Rifkin Gets Ivan Films.
Boston, Mass. — Herman Rifkin, the pres-
ident of the Eastern Feature Film com-
pany of Boston, has just returned from
New York and announces his purchase of
the Ivan films for New England. The Ivan
people are releasing one feature a month
and among the pictures Mr. Rifkin has
secured are "The City of Illusion," "Her
Surrender," "The Immortal Flame," "His
Wives," "The Fade-} Flower," "The Sex
Lure," and the March release, "Two Men
and a Woman," which has been booked
first run at the Beacon theater, Boston.
Film Ball Beauty to Begin Pictures.
Boston, Mass. — The Atlas Film company
of Boston will start producing a picture
featuring Beatrice Roberts, the local
beauty, who won the Boston Moving Pic-
the General Film for several years, has
been appointed manager of that branch
and Manager Harry Smith's official title
is now sales manager. This change is
made in accordance with the newly in-
augurated policy of the General.
Says Competition Hurts Village Film Trade
Manager Grafton Corbett of the Bangor Pathe Deplores Cutthroat Methods Be-
tween Small Town Exhibitors — Cost of Film Rising.
By John P. Flanagan, 151 Park View Ave., Bangor, Maine.
BANGOR, ME. — "It is about time for the
exhibitors of Maine to call a halt to
the cut-throat competition that is threat-
ening to ruin their business," said Mana-
ger Grafton Corbett of the Bangor office
of the Pathe to the Moving Picture World
correspondent on Wednesday, March 14.
"Conditions are far from satisfactory.
Two theaters in the same town. Both
offer a good five-reel show, say. Manager
Jones decides he will offer more than his
competitor, Brown, and gives a six-reel
show. Brown goes him one better and
gives a seven-reel show. Smith bids bids
still higher by reducing his price of ad-
mission to five cents. Then both go down
to a nickle.
"First thing they know, their profits
shrink. They go to the exchange mana-
ger and they say to him: 'We've got to
have films at lower rates.' The exchange
manager is sorry, but he can't do it. Dis-
satisfaction all around then. I venture to
say that there isn't a small town in Maine,
say about right size for one theater that
hasn't at least two houses.
"Exchange managers have put service
down about as low as it will go, and 1
wish to say right nere that the price of
service is going to go up in order that
the exchanges may make a decent profit.
The Pathe rule is that the minimum price
for one reel is one dollar. Yet there are
exhibitors that try to beat us down lower
than that, and I happen to know that
some exchanges will go as low as 35 cents.
But none of that with the Pathe.
"Co-operation between exhibitors and
less murderous competition are remedies
for the trouble with the moving picture
business in Maine," said Manager Corbett.
Star Theater, Bar Harbor, Me., one of the
best ami prettiest houses in Pine Tree
State. Jos. Emery is Proprietor.
Manager Harry Smith Promoted.
Bangor, Me. — John H. Curran of Bangor,
who has been with the Bangor office of
To Begin Building New Waterville
Theater.
Waterville, Me. — Former Governor Wil-
liam T. Haines plans to start work on his
new $50,000 motion picture house at the
corner of Maine and Appleton streets, Wa-
terville, as soon as the frost is out of the
ground. The house, which will be leased
by the Maine Theater Co. of Rockland,
will be one of the largest and finest in
Maine. It will be an ornament to the city
and one that will be appreciated by the
people of the Elm City. It is hoped that
the theater will be ready for occupancy
early in the summer.
ture Ball contest this year. This com-
pany will start to work on the picture
the latter part of March. As yet the name
of the piece has not been announced, but
in all probability it will be selected Horn
one of the prize winning scenarios in the
contest conducted by a Boston newspaper
last year.
Dadmun to Release a Collier Cartoon.
Boston, Mass. — Franklin p. Collier, the
Boston Journal's sporting cartoonist, now
with the Red Sox team at Hot Springs, has
just finished an animated cartoon en-
titled "With the Red Sox in Hot Springs."
It will be released by the Dadmun Film
company of Boston and will be awaited
with much interest by fans who are fol-
lowing Collier's work in the sport pages
of the Journal.
Boston Business Notices.
Advance bookings on Pathe's latest ser-
ial, "The Double Cross," are coming in
rapid succession says Manager Edward
Farrell.
"The Seven Deadly Sins" are still pack-
ing them in at both Gordon's Olvmpia
theaters at each end of Boston. The first
run of this McClure series is being shown
at the Washington street Olympia and the
second run at the Scollay Square theater.
'"The War," actual pictures of fighting
in Europe, were shown to a capacity house
at the Boston Opera house in Boston
Monday, March 12th. A very fashionable
audience was in attendance and over $8 -
000 was raised for the French Wounded
I-und among those present. Part of the
receipts from this performance will be
sent to the French Wounded Fund This
picture will be shown exclusively at Gor-
don s Olympia March 26th.
Boston, Mass.— R. D. Marson of the Bos-
ton K.-E-S-E office reports that the new
Max Linder films are being booked heav-
ily. He has secured bookings for the first
Linder comedy in Boston at three of the
Loew houses namely, the Orpheum, the
ht. James and the Globe.
yJi7^e PriCo ,She Paid'" the Clara Kim-
ball loung Selznick feature, is playing to
its second successful week at the Modern
theater. Manager Pinansky is more than
pleased with the results of trving this
two-week run on both the Selznick and
the Artcraft features.
"A Daughter of the .rods" is playing
to its seventh capacity week at the Ma-
jestic theater here. "The Honor Svste'm "
another stupendous Fox feature 'is ex-
pected to be booked at this house after
the run of the Kellermann film.
Stanley W. Hand, manager of the Bos-
ton World Film office, was visited bv H.
C. Wales, who is a personal representa-
tive of the sales manager of the World
forces in New York. Manager Hand has
just closed contracts for Gordon's Scollev
Square and the New Lancaster theater
in Boston. He also has renewed the Bijou
theater in Springfield, Massf, for another
year's run of World Brady-made films.
Louis B. Mayer, president of the Metro
Pictures, is thoroughly satisfied with the
way in which the Blue Bird features are
going over in New England. They are
seen at many of the Sunday night shows
in Boston and are playing first run at
the St. James theater, one of Loew's best
play houses here.
Herman Rifkin, president of the East-
ern Feature Film Co. of Boston, is book-
ing "Glory," featuring Jaunita Nelson and
Kolb and Dill, to a great extent in this
territory. Satan an'd Are Passions In-
herited are meeting with favor and are
being booked quite heavily.
March 31, 1917
THE MOVING PICTURE WORLD
2137
Virginia Tax on Admissions
Exhibitors Must Pay Higher Rates If, Even Occasionally, They Charge More
Than Ten Cents for Shows Unless a Singing, Dancing or Vaudeville Act Is
Also Given — State's Schedule of License Rates for Shows.
By Clarence L. Linz, 622 Riggs Bldg., Washington, D. C.
RICHMOND, VA. — Motion picture exhib-
itors who are charging more than ten
cents for some of their shows, although
doing so on certain occasions only, will
be assessed with higher taxes than they
would otherwise pay, according to an an-
nouncement just made by C. Lee Moore,
auditor of public accounts of Virginia.
The Virginia state law makes a gradu-
ated license tax for entertainments based
on the population of the places in which
the theaters are located and further upon
the seating capacities of the houses. Mr.
Moore has directed the commissioners of
revenue to make a close inspection of the
theaters in their respective jurisdictions
to see that the proper license fee is paid.
In his letter to the commissioners Auditor
Moore says:
"It has become a practice of many mov-
ing picture shows to charge a price of
admission greater than ten cents. Some
picture shows charge an admission of ten
cents for performances during part of the
day and a sum greater than ten cents dur-
ing part of the day. Others make a
charge of admission greater than ten cents
for the exhibition of certain pictures, and
for the exhibition of any pictures on holi-
days, etc.
"In all cases where the price of admis-
sion exceeds ten cents (unless singing,
dancing, or a vaudeville act is given in
connection with the moving picture) the
license for the moving picture show can-
not be Issued under the provisions of sec-
tion 106 V2 of the state tax laws, page 88,
but the license for the theater, public per-
formance, exhibition, etc., provided for
in sections 105 and 106, tax laws, pages
87 and 88, must be taken out, and the tax
prescribed in those sections must be paid."
The classification of the moving picture
theaters in the State of Virginia and the
license fees are as follows:
"Where the admission fee exceeds ten
cents and no singing, dancing, or vaude-
ville act is given in connection with the
moving picture — per performance, .$5; per
week, $15. In towns of less than 4,000 —
per performance, $2; per week, $6. Where
the price of admission does not exceed
ten cents — in cities of 20,000 or over (for
seating capacity of 350 or less), per week
or less, $5; per year, $90 and $2 for every
ten seats or fraction thereof in excess of
350. In towns of less than 20.000 — per
week, $3; per year, $60 (with seating ca-
pacity of 350, and $1 for each ten addi-
tional seats in excess of $350. In cities
and towns of 1,000 and less than 4,000 —
per week or less, $3; per year, $50, and
where less than 1,000 population, per day,
$1; per week, $2.50; three months, $10, and
one year, $40."
Defer Action on Children Patrons.
Portsmouth, Va. — The local exhibitors
and members of the Housewives' League
of Portsmouth were given a hearing last
week in the council chamber by the law
department on the subject of the pro-
posed ordinance for the regulation of
children at motion picture shows. The
Housewives' League recently asked the
city council to adopt an ordinance which
would prohibit the attendance of children
of less than twelve years of age at any
theater unless accompanied by an adult,
except in cases where censored pictures
were shown.
There was a general discussion of the
proposition during which the exhibitors
indicated a willingness to render all the
assistance possible in meeting the desires
of the league. It is believed that for the
purpose of observing the conditions that
will obtain for a brief period definite
action on the proposed ordinance will be
deferred for thirty days.
Theater at Newport News Burns.
Newport News, Va. — The Onyx theater,
of which L. M. Day, of the Washington
Metro is the president, was completely
ruined by a fire which visited the struc-
ture on March 8. The entire interior, to
use the phrase of Mr. Day when he saw
the place, was practically "baked." Every-
thing that was not burned up was scorch-
ed and warped and badly damaged and of
the whole equipment the only things with-
in the theater that were not ruined were
the machines, which were saved because
of having been inclosed in a concrete fire-
i i booth, it aeema thai the ar( metal
ceiling held the heal Inelde th<
making it like a furnace. The cause of
the Are la unknown, it i.s said thai there
was no Bre In the furnace when the con-
flagration broke out. it ia held to be
barelj possible that a lighted cigarette or
or defective wiring started the
blaze.
The property loss is placed at $4,000.
It covers three pianoa worth about 1600, a
mirror Bcreen valued at S7G to be
the largest In the state, which required
the removal of one side or the building
to enable its being carried Into the in-
Virginia Jottings.
Buena Vista, Va. — E. D. Lloyd, owner
of the Casino theater in Luray, Va., is
opening up the Dixie theater here with
Paramount service.
I I niton, W. Va. — A. Lilly has been ap-
pointed manager of the Masonic thi
in Hinton, replacing C. II. Pumphrey. Mr.
Pumphrey, with Mr. McClung, has been
operating the house.
Film News of the Week in Philadelphia
Exhibitors in Wilmington, Del., Persuade Local Censorship Advocates That No
Board Is Needed — Business and Personal Notes.
By P. V. Armato, 114 N. Salford St., Philadelphia, Pa.
Masterpiece Film Attractions Move.
PHILADELPHIA, PA. — B. Amsterdam
and L. Corson of the Masterpiece film at-
tractions have moved from 125 Vine
street to larger quarters at 1225 Vine
street.
hibitors are careful not to show either op-
scene or immoral pictures, and that their
reputations depended on giving clean pro-
grams, and that they themselves censored
the pictures offered them with the ut-
most care.
Wilmington Exhibitors Persuade Against
Censorship.
Wilmington, Del. — Theodore Jelenk, vice
president and general manager of the
Victoria Amusement company, also the
active manager of the Victoria theater
here, has successfully defeated a move-
ment launched by the members of the
Century Club to establish a board of cen-
sors here. Mr. Jelenk, supported by James
Ginns, of the Queen and Majestic thea-
ters, and C. L. Brad'field of the Opera
house, succeeded in convincing the com-
mittee of the club that Wilmington ex-
A. G. Buck Now K-E-S-E Manager.
Philadelphia, Pa. — A. G. Buck, formerly
of the Fox office in Chicago, has succeed-
ed II. A. Bugie as manager of the K-E-S-
E, Mr. Bugie has gone over to the Mam-
moth Film company, and will take care
of the New Jersey territory.
Local 553 Plans Entertainment.
Philadelphia, Pa. — Projection Union
Local 553 has completed plans for its first
maud uet-together entertainment to be
held on Sunday, March 25th, at 8 p. M., in
Eagles' hall, 1218 South Eighth street. In
Scene from "Broadway Jones" (Artcraft).
2138
addition to the members a large contin-
gent of prospective members is expected.
The committee in (harm- Is President W.
.1. Synis, Philip Quigley, C. U Martin and
1 1. i lii-rt Fox.
THE MOVING PICTURE WORLD
March 31, 191/
Sunday School and Bible Class Patronize
Picture Shows.
Philadelphia, Pa. — Sunday .school and
Bible classes have been Invading the bet-
ter sort of theaters to reseive boxes tor
special performances of certain films. At
the Strand there has been ample evidence
that this sort Of clean amus-n. i : is popu .
lar and though reservations can be made
at any time there seems tO be a ten-
dency to favor matinees. Automobile par-
ties arc finding that this theater really
lias a commodious garage for parking
and that special boxes are reserved
tor automobile parties.
Manager J. M. Graver Pleases Patrons.
Philadelphia, Pa.— Manager J. M. Graver
of the Liberty is being- congratulated
upon the extremely courteous attention
given to patrons of his theater. The
bouse has grown so popular that many-
out-of-town patrons find opportunity to
attend the shows here at least once a
week. The policy of making everybody
welcome and encouraging a feeling of
cheerfulness is the constant aim of the
management in addition to showing first-
run photoplays.
Business Notes.
Philadelphia. Pa. — P. Glenn, of the Elec-
tric Theater Supply company, has made
considerable progress in booking the mo-
tion picture serials released through his
office.
Philadelphia, Pa. — The Kline Poster
company distributed over 2,000 beauti-
fully colored post cards of Fatty Arbuckle
on the occasion of his late visit here.
Philadelphia, Pa. — M. Milder of the
Selznick offices has establishes a big
clientele here and reports excellent busi-
ness.
Philadelphia, Pa. — General Manager Co-
lumbus Stamper has secured "Civilization,"
the $1,000,000 photospectacle produced by
Thomas H. Ince, to be shown during the
entire week at the New Coliseum.
Philadelphia, Pa. — H. Osborne, of the
Pathe exchange here, gave a private show-
ing last week of the new two-reel Lone-
some Luke comedy, entitled "Luke's Live-
ly Life." A large number of exhibitors
and several newspaper men who were
present pronounced it a scream. It really
made the exhibitors roar with laughter —
and that's going some.
Philadelphia, Pa. — Robert J. Lynch, of
the Bluebird exchange, has taken the in-
itial step in a local film advertising cam-
paign. Some of the ads have headliners
such as "$100 in Prizes to Exhibitors,"
"Don't Forget Bluebird Night,"
TO EXHIBITORS.
If you are doing something new
and interesting at your theatre let
our correspondent know about it. It
may help others and help you as well.
Helpfully yours,
THE MOVING PICTURE WORLD.
With Baltimore Exhibitors Last Week
Theaters Aid Patriotic Movement — Personal Notes and Items of Business Interest
— Items from a Few Nearby Cities.
Prom .). M. Shellman, 1902 Mt. Royal Ter.. Baltimore. Md.
Hits and Pictures. '
Baltimore, Md. — From all sections of
Baltimore come the reports that Chaplin's
"Easy Street" is playing to crowded
i es, Charles E. Anderson of the Grand
at Ilighlandtown states that on the day
he ran it the people were lined up for
half a square, two deep.
Theaters Aid Flag Sunday Movement.
BALTIMORE, MD. — All during last
week, the moving picture theaters of
Baltimore aided very materially the pa-
triotic Flag Sunday idea movement, ir.
which nearly all the churches of this city
took part on Sunday, March 18. Slides
announcing the Go To Church Flag Sun-
day were made and distributed to the
theater managers and thousands of people
were reached through the moving pic-
ture medium. The managers of the the-
aters listed below were only too glad to
co-operate with the entireties in lending
their aid to the cause: Wilson. Palace,
Xew Pickwick, Parkway, Dixie, Picture
Garden, Hampden, Brodie, Blue Mouse.
Crescent, Crystal, Gem, Cluster. Plaza.
Wizard, Horn, idle Hour, New, Pimlico,
Schanze's, West End, Strand, Edmondson,
Lafayette, Bed Mill. Walbrook, Broadway,
Rialto, Garden, Little Pickwick, Loew's
Hippodrome, Gertrude McCoy, Aurora,
Peabody, Belnord and Princess.
Thomas Dixon's "The Fall of a Nation"
played to such line houses at the Great
Wizard theater. 30 West Lexington street,
during- the week of February 19, that
Bohannan, Lewy and Fuld considered it
worth while to run it for another full
week
Honor to Guy L. Wonders.
Another very great honor has just
fallen upon Guy L. Wonders, manager of
the Wilson theater, 41S East Baltimore
street, in being elected to the office of
exalted ruler Of the local lodge of Elks.
Mr. Wonders is only 32 years of age and
it is understood that he is the youngest
man ever elected to that office in the
Baltimore lodge.
Use of Paper in Local Exchange.
Baltimore, Md. — As this writer walked
into the Mutual exchange the other day,
he was confronted by three new poster
boards on which some lobby display
photographs were artistically thumb-
tacked. They stand just back of the
counter in full view. Another surprise
greeted us as we entered the door to
the general office, for a large three-sheet
poster had been tacked to the floor in
such a position that it attracts the at-
tention of every one the moment they
enter. The unusual position immediately
gains the attention.
Harry Cluster Opens the Waverly.
Baltimore, Md. — On Monday, March 19.
teh Waverly theater, 3211 Greenmount
avenue, opened under the new manage-
ment of Harry Cluster, and an entire
. hange of policy has taken place. Mr.
Cluster has had wide experience in the
film business in this city and at present
is also managing the Crystal theater, 528
North Gay street. He will not give up
the latter position, however, but will
manage this in conjunction with the
former, probably placing a house man
ager at the Waverly.
Orpheum Theater Burns.
Evansville, Ind. — The Orpheum theater,
in this city, which is the oldest, having
been built in 1S72, was destroyed by fire
on Friday morning. March 9. The total
loss is estimated to be about $40,000.
Xew theater, 210 West Lexington street.
Baltimore, Md., a premiere screening of
the first three chapters of "The Mystery
of the Double Cross" and "Her Life and
His"*took place under the auspices of
Frank B. Spurrier.
Guy E. Brandt and William A. Busch.
representatives of the K-E-S-E feature-
service, were both present at the initial
public presentation of the Max Linder
comedy, "Max Comes Across," at the
Parkway theater, 3-9 West North avenue.
Baltimore. Md., on Monday night, March
12.
Business Notes and Personal Mention.
Harry A. Henkel, manager of the New
Academy of Music Baltimore, Md.. with
Mrs. Henkel and their two daughters,
spent Sunday, March 11. at Atlantic City,
as the guests of Samuel F. Nixon, who
controls the Academy.
Francis X. Bushman, the Metro star,
went to Mount St. Agnes College. Balti-
more, Md.. on the morning of March 12.
to pay a visit to his daughter, Virginia.
who is a pupil there.
On Sunday night. March 11, through the
courtesy of L. A. DeHoff, manager of the
Vegetable Matinee a Success.
Baltimore, Md. — On Thursday, March 8.
a vegetable matinee was held at the
Nixon-Victoria theater, 415 East Balti-
more street and several thousand people
took advantage of the occasion to present
a vegetable to see the performance.
Manager Charles E. Thropp was truly
delighted with the results, fo'r the gains
consisted of two large barrels of pota-
toes, half a barrel of onions and a mis-
cellaneous assortment of cabbages,
oranges, lemons, carrots and lima beans.
A member of the Federated Charities took
the collection to the hospitals to be used
for the poor patients. Another matinee
of the same kind was held on March 15.
Benefit at Parkway Theater.
Baltimore. Md. — One of the largest and
most patriotic demonstrations, we be-
lieve, that has ever been held in Balti-
more, was witnessed on the afternoon
and evening of Sunday, March 11, when
the showing of the war pictures under
the auspices of the American Circus of
the Allied Bazar was held at the Park-
way theater, 3-9 West North avenue. This
house was donated for the occasion, and
special decorations were made.
S. B. Tall Is Acting Manager at Wal-
brook.
Baltimore, Md. — The latest from the
Walbrook theater. North avenue and
Rosedale street, informs us that E. R.
Beveridge, who has been managing this
theater for some months, has resigned
and that S. B. Tall is now acting as man-
ager of that theater.
Benefit at Maryland Theater.
Baltimore, Md. — Through the courtesy
of F. C. Schanberger, manager of the
Maryland theater, this house was donated
for the use of tme Purim Gift Society for
the holding of the twelfth annual enter-
tainment on Sunday. March 11, for over
2,000 poor Jewish children including about
40 cripples who attended the affair. A
vaudeville and motion picture perform-
ance delighted the little ones and during
the performance each child was presented
with a bag containing a pair of stock-
ings, a handkerchief, a box of candy and
several books.
Rialto Entertains Orphans.
Baltimore, Md. — On the morning of
Washington's birthday. Myer Fox. presi-
dent of the i.inden company, entertained
several hundred orphans from one of Bal-
timore's institutions with a very appro-
priate program, and as each child left the
theater a surprise was sprung by present-
ing each with a box of candy. A. B. Price,
who manages this house in conjunction
with the Mt. Royal, announces that bo"th
houses will run the same pictures eacH
day. and in this way they will be able to
take care of all their patrons without
overcrowding. These theaters are situated
only about three squares from each other
and are owned by the same interests.
March 31, 1917
THE MOVING PICTURE WORLD
2139
Film Building to Be Begun in Capital City
Exchange Managers' Association Sees Plans for the New Six-Story Building for
Film Offices— Weak Points in Proposed Fire Regulations.
By Clarence I* Linz, 622 Risk* Building, Washington, D. C.
WASHINGTON, I >. C. — The members of
the Washington Exchange Managers'
Association who attended the meeting of
the association held in the Flemish rooms
of the National Press Club, were very much
elated when J. A. Costello, a member of
the firm of Costello Brothers, made the
announcement that work would be com-
menced on April 1 on the demolition of
the building on the proposed site of the
new film exchange building. Mr. Costello
assured the managers that this structure
would conform in every respect with the
proposed new motion picture firm regula-
tions, a report of which appeared in the
last issue of the Moving Picture World.
Mr. Costello showed a finished floor plan.
.The building is to be six stories in height.
The lower floors are to be divided into two
model exchanges, one on either side of a
central hall. The fifth and sixth floors
are to be divided so as to offer four ex-
changes. The building will be 60 feet
wide and 101 feet in depth, and the plans
Show a iieight of ten feet for each floor.
The managers pointed out that this would
not be sufficient in taking care of posters
and suggested that the height of each
floor be increased to twelve feet. It was
also pointed out that the ten ft. by ten ft.
vaults would not be large enough to
the requirements of the exchanges.
Mr. Costello stated that in all prob-
ability the building will be fully com-
pleted within five months after the work
of tearing down the dwelling houses no*
occupying the land began. The basement
will contain public toilets, express office,
heating room, and probably a projection
and club room. E. G. Evans, Earle E.
Reese and C. R. Milliman were appointed
by president Butner as a committee of
three to confer with Mr. Costello and B.
Stanley Simmons, the architect of the
building.
Weak Points in New Fire Regulations.
A further discussion was held concern-
ing the new regulations, the managers
voicing their opposition to certain of the
sections. This was particularly true with
respect to that portion of the regulations
which states that no person shall trans-
port or carry films on any thoroughfares
on any street car or any other convey-
ance of any kind in the District of Co-
lumbia unless each reel or film shall be
separately inclosed in a tightly closed
metal box properly reinforced at the joints
and corners fastened with metal and sub-
ject to tke approval of the chief engineer
and the fire marshal, and that not more
than twelve reels or films so inclosed
shall be carried or transported by any
one person at any one time. A particular
disadvantage of such a ruling as this
would be in the transportation of films
from the exchanges to the express offices
and railroad and the terminal for ship-
ment to other cities and there would come
a clash between the district and federal
authorities when it came to applying the
law to the parcel post service. Another
bad feature of the regulations is the re-
riuirement that not more than ten reels of
film shall be under examination or repair
at one time. The disadvantage of this
is that in the exchanges employing several
examiners it would be impossible for each
person so employed to take charge of a
full show at the one time. Tn order to
accomplish the work a multiple reel feat-
ure would have to be divided up among
these employees and there would result
some little confusion and double handling
of films deemed unnecessary.
President Butner suggested that the en-
tire membership of the organization at-
tend the hearing to be given by the Dis-
trict Commissioners on the proposed regu-
lations some time during the month of
March, tile date as vet not having been
definitely set.
After some little discussion as to the
future activities of the association an
adjouruent was taken.
Card nal Co. Formed to Exploit "Joan."
Washington, 1). C. — The Cardinal Film
company, of Washington, I). ('., has just
been formed to take over the exhibiting
rights to the feature picture, "Joan the
Woman." George M. Mann, manager of
the Famous Players exchange in this city,
is president of the company. With him
are associated Charles M. Case, proprietor
of the Isis and Belvidere theaters in
Lynchburg, Va., vice president; Alexander
Wolf, prominent local attorney, secretary,
and Anson T. Babcock, treasurer. These
gentlemen, together with L. M. Day, presi-
dent of the Washington Metro, also com-
prise the board of directors. No informa-
tion is available as to when or where the
picture will be given the first showing.
The territory secured by the new company
includes the District of Columbia. Mary-
land. Virginia and Delaware.
This paii% na i eating capacity of
about 1,200, it is well laid out in much
the same manner as the floor space of tin
theater proper. All of the wood and metal
work is to be repainted and rellnished and
a new radium gold screen is shortly to
be put in place.
Messrs. Crandall and .Morgan are plan
nlng to open the park with the first real
warm weather of Maj They will engage
;i separate orchestra, operators and at-
tendants, and will operate tht park as
Well as the house until the weather be-
comes too hol to be comfortable indoors.
Then the Savoy theater will be closed for
the usual summer overhauling, and the
Park run in full swing.
John Mann en Road for Famous.
AVashington, D. C. — John Mann, son of
George M. Mann, manager of the Famous
Players exchange in this city, has been
added to the sales force of that company.
He is being introduced to the exhibitors
of Virginia by E. R. Carr, road representa-
tive of the Washington office. Mr. Mann
has been with his father for quite some
period of time, getting a line on the
business from the shipping room up.
Crandail's Big Electric Clock.
Washington, D. C. — A Western Union
clock erected just above the entrance to
Crandail's theater at Ninth and E streets,
northwest, is attracting a great deal ot
attention. The clock is electrically illu-
minated at night and its 24-inch dial is
visible for quite a distance up the street.
It is located just beneath the sign bear-
ing the name of the theater and serves
as a good reminder. Washington is not
so well equipped with clocks as are some
of the other cities and the people soon
learn where the correct time is obtainable.
J. G. Bodine, Jr., to Manage American
Theater. ■
Washington, D. C. — Joel G. Bodine has
just taken over the management of the
American theater in this city. Manager
Bodine is one of the popular young ex-
hibitors of the Capital City. He has been
connected with the Stanto theater, from
which he went to the Empire theater on
H. street. He has the good wishes of the
trade and patrons generally.
Invited Guardsmen to See "Crisis."
Washington, l>. C. While in Washing-
ton last week for I he purpose of witness-
ing the inaugural parade. H. M. Warner
personally extended an invitation to the
officers and men of the Twelfth and Six-
ty-ninth New fork regiments to witness
tii,. production of "The Crisis." showing
ai Ho- Park theater, New York City. e
Operators' Union Hold Sixth Annual
Ball.
Washington. 1). i '. The sixth annual re-
union and hall of the Moving Picture Ma-
Chine Operators' Protective Union, I
No. 224, held last week at the Old Ma-
sonic Temple, at Ninth and F st
north west, was the most successful event
of its kind ever held here, and those who
attended are still talking of the good time
i hat they had. "Fatty" Arbuckle was
one of till' guests of honor, and he jumped
right into the fun of things by picking
out a very attractive young lady and pro-
ceeded to do a little dancing himself. The
committee in charge of the affair was
headed by M. Morris and P. A. Spellbring.
Making Plans for Summer Shows.
Washington, D. C. — March came in like
a lion, am] it is the hope of all of the lo-
cal exhibitors that it will retire from the
calendar in a lamblike way. April is the
commencement of the paint-up, clean-up
period, and already many of the theater
men are making plans for improvements,
especially with respect to the airdomes.
The most ambitious of the later will be
found a- Crandail's Savoy theater, where
Manager Joseph P. Morgan is preparing to
( rect an arbor nearly 150 feet long and
about 14 feet wide. The arched way is
to be covered for its entire length with
vines within which will be electric lights.
This arbor will run from Fourteenth
strc< t along the side and to the rear of
the Savoy, where the Savoy Park is lo-
cated. This is to lie a„very elaborate dec-
oration.
Jacob Wheeler Shows "Crisis" to Press
Club.
Washington, I'. C. — A record breaking
audience turned out to see the showing of
'The Crisis" last Thursday night, when
shown to the members of the National
Press Club. A large orchestra was pro-
vided and the whole performance given in
the same manner as though the large as-
sembly room of the club was a really,
truly theater.
The film was exhibited before the
newspaper men through the courtesy of
"Jack" Wheeler, who served at the White
House dining the Roosevelt and Taft ad-
ministrations as a secret service man. He
is now the representative of the film com-
pany. He displayed the films before Pres-
ident and Mrs. Wilson, and their guests,
at the White House on Tuesday evening.
The newspaper men and their guests,
numbering three hundred or more, were
very well pleased with the production,
showing their appreciation by the ap-
plause given Mr. Wheeler for bis kind-
ness of making the exhibition.
Buffalo News Letter
My Joseph A. McGuire, 152 North Elmwood
Avenue, Buffalo. N. V.
J. A. Cumming Managing the Regent
Theater.
BUFFALO, N. Y. — James A. Cumming
has succeeded Harry Murray as man-
ager of the Regent moving picture the-
ater, Buffalo. Mr. Murray went to Ari-
zona with his brother, who is ill. J. H.
Michaels is general manager of the Re-
gent and the Academy theaters, this city.
"The Seven Deadly Sins" is being fea-
tured at the first named house. "Buffalo
Hill pictures" and "Alice in Wonderland"
have delighted the kiddies who attend
the children's matinee at the Regent.
Buffalo Newspaper Film Shown.
Buffalo. N. Y. — The Buffalo Evening
News film, "The Press and the Spoils-
man." was recently shown at the Family,
2140
THE MOVING PICTURE WORLD
March 31, 1917
Columbia and Colonial theaters, this City.
The extra attractions which Manager
[senberg of the Columbia offered included
Cleo Madison in •/The Chalice of Sorrow."
Manager iiiggins of the Colonial pre-
sented these additional features: "The
Mu y and the Humming Bird" and Vic-
tor .Moore in "A Troublesome Trip."
Protest Against Sabbath Shows.
Tonawandn, N. Y. — A petition protesting
against moving' pictures on Sunday has
been signed by several residents of Tona-
wanda, N, V. Answering the protest, As-
semblyman Zimmerman, of that city, has
gone on record as opposed to any legis-
lation legalizing the opening of picture
houses on the Sabbath.
Message to Public in Every Good Film.
Buffalo. N. Y. — Mrs. W. H. Foster, of
Boston, Mass., representing the community
motion picture bureau, called on G. H.
Christoffers, manager of the Mutual, Buf-
falo. Mrs. Foster is seeking appropriate
films to be presented at schools, colleges,
libraries, etc.
"Mrs. Foster proved that she is a keen
student of films," said Mr. Christoffers.
Hear Anti-Sunday Opening Sentiment.
Buffalo, N. Y. — "The Buffalo Senators
and Assemblymen are all in favor of Sun-
day pictures," said a representative of the
Buffalo Theatrical Managers' association.
"We are constantly keeping in touch with
the legislature. We note that in Albany
a strong sentiment against Sunday shows
has developed."
Mischievous Wretch Is About.
Buffalo, N. Y. — Moving picture theaters
and other downtown places in Buffalo
have been visited by a man whose mania
is to cut off the braids of young girls.
Chief of Police Martin says this is the
first case of hair-snipping reported in
years. A 12-year-old girl told the police
that a man cut off her two long braids
and escaped.
Street Shows May Be Banned During
Conventions.
Buffalo, N. Y. — During national conven-
tions, when hundreds of thousands of vis-
itors are attracted to Buffalo, the moving
picture theaters here will probably have
less competition in the amusement line
than formerly. Downtown street shows
are likely to be prohibited during these
conventions, if the Buffalo councilmen
take favorable action on the request of
the local Retail Merchants' association.
The merchants want these shows and
other midway attractions excluded from
the principal streets, parks and public
squares.
Manager Lowry Did Literary Work
While Sick.
Buffalo, N. Y. — A long period of illness
did not dull the active brain of Manager
Lowry of the Allendale moving picture
theater, Buffalo. In fact, it was during
this time that Mr. Lowry managed to in-
dulge a literary bent. He, therefore, has
to his credit several meritorious verses,
songs and short stories. Now that he is
busy with his theatrical work again it
may be some time before he has an op-
portunity to continue his writing. Years
ago Mr. Lowry showed his versatility as
a vaudeville performer and bandmaster.
Victor Zebil with Merit.
Buffalo, N. Y. — Frank Wycoff, who re-
signed from the Merit Film, Buffalo, has
gone to New York. His successor here is
Victor Zebil, formerly with the Exclusive
Features in this city.
Buffalo, N Y. — "We are working two
copies of 'Purity' and several of the thea-
ters are playing return dates on this pro-
duction," said J. M. Sitterly of the Popu-
lar Cinema exchange, Buffalo.
Week's Doings in Pittburgh's Filmdom
New Faces at the Local Exchanges and Business Notes of Interest — Items Per-
taining to Exhibitors and Theaters — Jean Southern Coming.
From Pittsburgh News Service, 6016 Jenkins Arcade, Pittsburgh, Pa.
Office for "Crisis" in Lyceum Building.
Pittsburgh, l'a. — Harris P. Wolfberg,
general manager controling the state
rights on "The Crisis," the notable Selig
production, for Pennsylvania, Ohio, West
Virginia, Kentucky, Maryland and the
District of Columbia, has established
offices in the Lyceum building and this
city will be his headquarters. Mr. Wolf-
berg is putting on the production in an
elaborate and striking manner. The high-
ly successful run of "The Crisis" at the
Pitt theater was brought to a close Mar.
17, having been shown to capacity busi-
ness for four weeks.
March 12, and the large number of book-
ings received indicate that it will be
one of the most successful ever put out
bj the company.
.1. B. Buchanan, the active cameraman
of the Universal in the Pittsburgh dis-
trict, is making a ten-day trip through
Ohio in behalf of the Screen Magazine,
visiting Cleveland, Toledo and other
points, and concluding the trip at Wheel-
ing, W. Va.
Censors Ignore Order to Pass on
Posters.
Pittsburgh, Pa. — The Pittsburgh film
trade notes with considerable satisfac-
tion that the Pennsylvania State Board
of Censors has modified the rules so
as to exempt posters from examination.
While no official ruling has been made on
the question, the board has decided to
ignore the recent order requiring that
all paper issued in connection with the
films be submitted for approval. A great
hardship resulted from the rejection of
posters on many subjects, as the value
of the films was reduced and a consider-
able loss sustained because they were not
accompanied by a full line of paper. The
exchanges feel that the members of the
board are to be commended for their
stand in revoking the order.
R. & C. Theaters Get Artcraft Pictures.
Pittsburgh, Pa. — Managing Director
James B. Clark, of the Rowland and
Clark theaters, has just announced that
he has closed negotiations with the Art-
craft whereby all the productions featur-
ing Mary Pickford, Douglas Fairbanks
and George M. Cohan are to be shown at
the Rowland and Clark chain of houses
in Pittsburgh. This important acquisi-
tion, it is announced, is in furtherance of
the guiding policy of the Rowland and
Clark theaters — "Built up to a standard,
not down to a price."
Thornton Eckert Comes to Local Pathe.
Pittsburgh, Pa.- — The Pittsburgh Pathe
office, Film Exchange building, has added
to its force Thornton Eckert, formerly
for several years with the St. Louis
branch of the General Film. Mr. Eckert
has had wide experience in the film busi-
ness and is regarded as a valuable ac-
quisition. He will look after the Virginia,
West Virginia and Southeastern Pennsyl-
vania territory. Manager Fuller says
that his staff is now complete and that
he considers it the strongest and most
efficient in the entire country.
The Pathe exchange has issued invita-
tions to the trade and to literary clubs
societies and students for a private show-
ing of "Crime and Punishment," featuring
Derwent Hall Caine, at the Moose Temple,
March IS. The first official trade showing
of the first three episodes of the "Mystery
of the Double Cross," the new Pathe serial
featuring Mollie King, will also be given
at that time. There is wide interest being
displayed in these subjects, Manager
Fuller states, and a large attendance is
expected.
E. H. Goldstein Here to Boost New
Serial.
Pittsburgh, Pa. — E. H. Goldstein, as-
sistant general manager of Universal ex-
changes, is spending- several weeks at
the Independence exchange. An aggress-
ive advertising and publicity compaign
has been under way for the new Universal
serial "The Voice on the Wire," released
Jean Sothern Will Appear in Pittsburgh,
burgh.
Pittsburgh, Pa. — The Liberty film rent-
ing company has concluded arrangements
whereby Jean Sothern, the beautiful Art
Dramas star, will soon appear personally
at all theaters showing the Art Dramas
in the Pittsburgh section. Manager
Mayer Silverman states that the recent
appearance here of Frankie Mann.
of the Ivan productions, proved the ex-
periment so successful that it will be re-
peated with other notable stars from time
to time.
The Liberty company has added to its
road force Edward Libby, an experienced
film salesman, who is devoting his time
exclusively to the Art Dramas department
of the exchange.
Local Fox Office Gets Three Prints.
Pittsburgh, Pa. — In order to handle the
rapidly increasing business of the Pitts-
burgh Fox exchange, Manager Eckart
states that the home office has allotted to
the local branch an additional print of
every release, making this a three-print
office. The extra print will also improve
the physical condition of the film, which
is so solidly boked it could not be given
sufficient attention.
Schenley to Drop Pictures.
Pittsburgh, Pa. — The Schenley theater,
Forbes street, Pittsburgh, has been dis-
continued as a moving picture house by
the owners, the Commonwealth trust com-
pany. About two years ago the Schenley
was relinquished by the Harry Davis in-
terests and has since been conducted by
the owners, first with vaudeville and later
with films. The manager is Paul Collins.
The house is to be let for various dramatic
productions.
Wm. Finkel Sole Owner of the Colonial.
Pittsburgh, Pa. — William Finkel has
purchased the interest of his brother, Mor-
ris Finkel, in the Colonial theater, oouth
Side, Pittsburgh, and will continue the
house as sole owner. A number of im-
provements are contemplated this spring,
Mr. Finkel states, that will make the Co-
lonial one of the finest theaters in its
locality.
Pittsburgh, Pa. — The National film book-
ing company, 804 Penn avenue, Pitts-
burgh, has concluded negotiations with
the Ebony film corporation whereby the
exchange will release one comedy a week.
beginning March 19. E. J. McGurty, of
the National, has just returned from New
York, where he contracted for a number
of big subjects to be announced soon
for this territory, and the firm will enter
the film business on a larger scale in
the near future.
The largest staff of experts in all
departments makes the MOVING
PICTURE WORLD the one paper in
the trade that fully fills the require-
ments of every reader.
March 31, 1917
THE MOVING PICTURE WORLD
2141
L. Rogers Lytton Works for Preparedness
Picture Player Now Touring the South Organizing for the National Security
League — Is a Louisanian — Had Role in "Panthea."
By A. M. Beatty, 43 Copenhill Avenue. Atlanta, Ga.
A.
ATLANTA, GA. — Captain L. Rogers
Lytton, of Summit, N. J., representa-
tive of the National Security league, an
organization putting before the people of
the United States better plans for an ef-
fective military preparedness, is in At-
lanta for the purpose of stimulating in-
terest in the league here.
Captain Lytton is making a tour of the
South', having recently organized sections
in New Orleans and Kansas City.
"The National Security league doesn't
advocate any special bill to favor com-
pulsory military service, but what we be-
lieve is that at least 500,000 young men
of the country should be trained every
year for military service," Captain Lyt-
ton said, in discussing the principles of
the organization.
"We are convincing people that for the
youth of the state to serve a period of
obligatory service is a blessing and not
a curse. It stimulates patriotism, unifies
variously divergent sections of the coun-
try, and conserves democracy."
Captain Lytton is the commanding of-
ficer of the Rifle club, of Summit, N. J.,
which is indorsed as a model of prac-
tical patriotic effort by the National De-
fence organization, of' New York. Cap-
tain Lytton has had a varied career. He
has been in motion pictures with the Vita-
graph company, and will be remembered
here as the Russian in "Panthea."
Captain Lytton appeared at two theaters
Friday night, the Savoy and the Alamo
No. 2.
Besides his work in "Panthea," Captain
Lytton is remembered most pleasantly for
his characterization of the German am-
bassador in "The Battle Cry of Peace."
Captain Lytton is a Southerner, a na-
tive of Louisiana.
Sabbatarian Ordinance Introduced.
Atlanta, Ga. — An ordinance by Council-
man W. F. Buchanan was introduced in
council Tuesday afternoon, to prohibit the
opening of motion picture theaters on
Sunday for any purpose or under any cir-
cumstances. The ordinance was referred
to the ordinance committee, who will take
action on it at their next regular meet-
ing.
Southern Paramount Office Nearly
Ready.
Atlanta, Ga. — The new fireproof build-
ing being erected on Luckie street near
Cone for the Southern Paramount is
nearing completion and will be occupied
April 1. Manager Freeman of the South-
ern Paramount is to be congratulated on
the comfortable, as well as roomy, ar-
rangement of the building.
O. P. Hall Will Run Two Macon
Houses.
Macon, Ga. — O. P. Hall, well known
theater manager of Atlanta, has been
made manager of the Palace and Princess
theaters in Macon, Ga., now controlled
by the Empire amusement company.
Interesting Bits of Local News.
Atlanta, Ga. — W. T. Murray, road man
for the Artcraft, left Atlanta for the
Carolinas Thursday. Mr. Murray reports
a splendid business with "The Pride of
the Clan."
L. T. Leftwich. manager of the Triangle
theater, Birmingham, was in Atlanta
Tuesday.
John Snyder, manager of the Grand the-
ater, Bessemer, Ala., was in Atlanta Tues-
day.
A. H. LaBelle, manager of the Grand,
Tampa, Fla., was in Atlanta this week.
Hugh L. Cardoza, who has been down
in Florida for "The Crisis," is back in At-
lanta.
Louisville News Letter
Ohio Valley News Service, Correspond-
ents, 1404 Starks Bldg., Louisville, Ky.
Lightning Sets Fire to, and Damages,
Film Exchange Stock.
OUISVILLE, KY. — Lightning traveling
along electric wires during a heavy
storm on Sunday evening, March 11, is
said to have caused a blaze which broke
out in the Onyx film company, in the
Whayne building, 414 West Jefferson
street, and which spread to the Owl film
exchange. Other offices and two stores in
the lower part of the building were also
badly damaged, the entire loss being
placed at between $5,000 and $7,000. Luck-
ily the films in both offices were in fire-
proof safes, and this prevented the flames
from spreading to any great extent. Pos-
ters, supplies, machinery, etc., in both of-
fices were badly damaged.
Kunzman on Missionary Trip.
Louisville, Ky. — W. C. Kunzman, repre-
senting the National carbon company, has
been in Louisville for several days, doing
a little missionary work for the company,
and showing machine operators the proper
size carbons to use, and how best to get
results. Mr. Kunzman is merely demon-
strating the carbons, which are handled
by the Tafel electric company. His work
is said to have shown results from the
start.
Dates for State Convention Not Set.
Louisville, Ky. — Fred Dolle, secretary
of the Kentucky Branch No. 7, Moving
Picture Exhibitors' league of Kentucky,
reports that dates for the annual conven-
tion have not been set as yet, but that
the exhibitors will meet, probably in
Louisville, during the latter part of April.
L. J. Dittmar, of the Majestic amusement
company, is president, and H. B. Stroube,
of the Empire theater, Louisville, is treas-
urer, while J. H. Stamper, Jr., of Lexing-
ton is vice-president.
Leading Theaters All Playing National
Airs.
Louisville, Ky. —Suggestions of promi-
nent women of Louisville, asking that the
national airs be played at each film per-
formance, and at each performance in the
other theaters, have been carried out by
the managers. A few people pay little
heed and show practically no patriotism,
but it has been really surprising to note
how people have taken the matter up. A
number of the smaller theaters and out-
skirt houses are following the lead of the
downtown houses.
Gayety Theater Makes Money.
Louisville, Ky. — Judge Kirby has sus-
tained the motion of the Louisville Gayety
theater company to require the receiver
for the Adger amusement company to
turn over the keys of the house to the
owners. The latter alleged that the re-
ceiver had not paid any rent for the use
of the house since the Adger company
was placed in his hands. The receiver
showed that business had picked up since
he took charge, his last week showing re-
ceipts of $7,974.42 and disbursements of
$7,620.90, while his cash balance was
$353.52. A motion to have this balance
turned over to the property owners to ap-
ply on the rent has been held up.
Harry Bilger With Keith Interests.
Louisville, Ky. — Harry Bilger, Cornier
manager of the old Hopkins theater, and
of Fontaine Ferry park, la now connected
with the Keith interests, which manage
the Mary Anderson, Strand and Keith
vaudeville in. us,- [n Louisville.
Casino Operator German Prisoner of
War.
Louisville, Ky.— A postal card was re-
ceived In Louisville a few days ago from
Charles II. Porter, former!} an operator at
the Casino. Porter is a prisoner of war
at Dullmen. Westphalia, Germany, where
he has been in prison several months, fol-
lowing his capture at Ypres on June 2,
1916. He enlisted In Company A, Thirty-
third Battalion, No. 3 Platoon, Canadian
Volunteers, early in June, 1915. A brother,
Colton Porter, is in the United States En-
gineering Service, having been transferred
from Louisville to New York in the fall.
Children Free If With Parents.
Louisville, Ky. — The Strand theater, in
an effort to make its morning children's
shows on Saturdays more popular, has
a iiimunced that children accompanied by
their parents will be admitted free of
charge. The admission for the adult is
placed at 10 cents. When children are
not accompanied by their parents the ad-
mission is 5 cents for each child. «'hil-
dren's shows are doing well in a number
of the smaller towns in the state, which
are now arranging special performances
for the juveniles, the Empress at Owens-
boro being one of the leaders.
Colored Folks See Good Pictures.
Louisville, Ky. — Strong competition be-
tween the Palace theater and the Pythian
theater, two negro show houses, has re-
sulted in the colored population obtaining
some excellent features during the past
few weeks. Feature productions are tak-
ing better all the time with the dusky
race. These houses charge 10 cents on
Sunday and 5 cents during the greater
portion of the week, generally staging
some big feature attraction on Wednes-
day, at which the admission is advanced
to 10 cents.
Orpheum Theater Burns.
Evansville, Ind. — The Orpheum theater,
of this city, valued at $40,000, and the
oldest and first theater of the city, was
burned on March 9. The building was
erected in 1872. The blaze started on the
stage.
Cherokee Theater Taken Over By M.
Switow.
Louisville, Ky. — M. Switow, prominent
exhibitor of Louisville, who has been con-
nected with many of the moving picture
enterprises, has secured control of a lease
on the Cherokee theater, on the Bards-
town road, which is owned and which has
been operated by the Cherokee amusement
company, of which Carl Zang is the head.
Johnny and Emma Ray in Florida.
Cleveland, O. — Johnny and Emma Ray,
Cleveland comedians who made some com-
edies last year in Cleveland, are now in
Florida making pictures. E. M. Reynolds,
cameraman, is with them, doing the grind-
ing.
Favors Park Photoplays.
Cleveland, O. — Recreation Commissioner
Potts has advocated outdoor moving pic-
tures for this summer, as an amusement
for the children in the parks.
Joseph Grossman 111.
Cleveland, O. — Joseph Grossman, the
popular manager of the Standard thea-
ter, one of Cleveland's first-run houses, is
seriously ill with typhoid.
1142
THE MOVING PICTURE WORLD
March 31. 1917
More Pittsburgh Notes
Milo Studio in Pittsburgh.
Pittsburgh, Pa. Plans
Cot the establishment of
\ icinil y <>f Pit tsburgh in
by the Milo film corpo
York. George F. Carson,
company, is in the cil
a producing plant and
suitable tor his needs,
close i in- deal wl( hin the
Mr. Carson is accompan
members of his comedj
in begin work as soon a
ran be made.
arc under way
a studio in the
the near future
ration, of New
president of the
negot la I Ing foi
500-acre site
and expects to
next few daj s.
Led by several
staff, intending
s arrangements
Ontario Theaters Decrease in Number
Bigger and Better Houses Are Driving Out the Little Picture Shows — New Theaters
Are Many — Some Examples.
W. M. Gladlsh, 1263 Gerard St., K. Toronto, Ontario.
T. J. Davidson in Poster Co.
Pittsburgh, Pa. — T. ./. Davidson lias pur-
chased an interest in the Poster Com-
pany, so4 Penn .avenue, and will assist
M. < '. Berger in the management of the
concern. Alt'. Davidson is the son of .lames
Davidson, owner of the St. Clair theater,
Sterling and Arlington avenues, and is
thoroughly familiar with the needs of the
exhibitor.
The American theater, one of the most
attractive picture houses on the South
Side, Pittsburgh, has engaged an orchestra
to furnish music daily and Manager H. J.
I. ax reports that his receipts already
show it is proving quite an added attrac-
tion. Paramount productions and other
features are shown at the American and
business is uniformly good.
TORONTO, ONT.— While there are ap-
proximately one hundred less mov-
ing picture theaters in Canada now than
in 1915, building activities in the film
world, particularly in Ontario, are pro-
nounced. Existing houses are being im-
proved generally, extensive additions are
being built to structures which are al-
ready high class in many respects, while
a number of new theaters have been built
t" replace various time-worn store-shows.
In 1915 the number of picture theaters
in Canada, according to the best avail-
able figures, was '.»"><>. The latest list
shows a total of S53. It is therefore ap-
parent that a comparatively large num-
ber of small places have been eliminated
and the trend of the industry is toward
the wide establishment of perfected the-
aters of capacious size, built for the spe-
cial purpose of picture exhibiting. Not
one week during the past few months
has passed but the Toronto correspondent
of Moving Picture World lias received
notice of the completion or starting of a
fine new theater somewhere — sometimes
two or three. Others are being improved
and enlarged, while the "little uns" are
dropping out.
A recent announcement indicates that
the Canadian Theaters, Limited, of Lon-
don, Ontario, will shortly erect a $100,000
Three Marion, Ind., Theaters Consolidated
Royal Grand and the Indiana — May
Show Only Big Attractions.
Washington Theaters Company Buys th
Lower Prices — The Indiana to
From the Indiana Trade News Service, 810 State Life Building, Indianapolis, Ind.
MARION, 1XD. — The Washington the-
ater company, which owns and oper-
ates the Lyric theater in this city, com-
pleted a real estate deal last week by
which it becomes the owner of the Royal
Grand and Indiana theater buildings here.
The total amount involved in the trans-
actions is said to be about $65,000.
The Indiana theater will be taken over
at once by the new owners, and, with a
few changes and alterations in the inte-
rior, will open up high class motion pic-
ture and legitimate attractions. Manager
R. F. Parks of the Lyric theater will also
have charge of the Indiana. The Royal
Grand will continue under the manage-
ment of Dolly Spun- until September 16,
at which date her lease expires.
The officers of the Washington theater
company are .less Leaver, president; Ira
Schildmyer, vice-president, and Charles
Goldhait, secretary and treasurer. They
announced, following the deal, that the
purpose of the company in purchasing the
two playhouses was for the betterment of
the motion picture and theatrical business
in Marion, and to give Marion such shows
as she once enjoyed.
Manager Parks said that statements to
the effect that the "combine" was formed
with a view to raising prices was with-
out foundation. He added that if any
change was made in prices it would be
downward. *
It is the intention of the company to
open the Indiana only two or three nights
a week, and then with only the best at-
tractions. No vaudeville will be played,
and only the biggest motion picture
shows. "Intolerance," "The Libertine"
and "Mickey" have been booked.
The Indiana theater was purchased by
the Washington theater company from the
Rex realty company. The Royal Grand
was purchased from the Crossland-Gill-
more Co., of which H. A. Crossland, of
Marion, now at San Diego, Cal., is a mem-
ber.
Miss Dolly Spurr, who has been operat-
ing the Royal Grand, said that as a re-
sult of the transaction she had contracted
for the building" of a handsome new the-
ater building on Adams street, which
probably will be completed before Sep-
tember 16, when her lease expires. She
said the new theater will be modernly
constructed and would seat about 1.000
persons.
The plans for the theater have been se-
lected, but the site has not been definitely
decided upon. The work on the new the-
ater will be started early in April, she
said, just as soon as the old buildings can
be torn down from the location which she
decides upon.
Sues on Account of Express Delay.
Warsaw, Ind. — The Widaman-McDonald
Co., owner of the Centennial theater here,
has filed suit against the Adams express
company, asking $200 in lieu of damages
suffered on account of the delay in de-
livering a package of films to the theater
on January 1, 1917. The company alleges
that the theater advertised a matinee for
the afternoon of New Year's Day, and
were unable to give the show because of
the delay in the delivery of films. It is
further alleged that they were obliged to
use an inferior film in the evening.
Tad L. Johnson Reopens the Cozy.
Rockville, Ind. — The Cozy theater, re-
cently purchased from Tad L. Johnson, of
Terre Haute, by Roy Whitesell, and which
has been closed for the last few weeks
because of repairs and redecorations, was
reopened Saturday with a matinee and
evening show. A large crowd attended
the opening.
E. R. Steel Buys Star Theater.
Owensville, Ind. — A. L. Riddle has sold
the Star theater here to E. R. Steele, of
Kentland, Ind. Mr. Biddle recently bought
the Empress theater at Princeton and has
moved there with his family.
moving picture theater at Montreal,
This company controls a string of the-
aters iii Eastern Canada ami the chief
officer of the syndicate is James C. Duf-
ficbi. :, i s Queen's avenue, London, Ont.
Manager H. Cuest, of the Strand the-
ater. 755 King street Cast, Hamilton.
has also arranged tor the expenditure of
$10,000 on his house to provide for- ex-
tensive interior alterations and an in-
crease in seating
At Guelph, Ontario, George Reinhart,
proprietor of a well-known local hotel,
lias called for final tenders for the re-
modeling of large premises into a picture
theater, tl • of the rebuilding to be
$16,000. Colwill, Booth & Company, of
Guelph, are the architects.
The erection of Toronto's new big the-
ater at Richmond and Victoria streets is
proceeding. Both the name of this the-
ater and the name of the owner are being
withheld for future announcement. This
bouse will cost $300,000 and will probablv
seat about 2,500.
Jerry Shea Resigns as Head of Canadian
National.
Toronto, Ont. — Announcement has been
made that Jerry Shea, the well known
theatrical man, has resigned from the
presidency of the Canadian National Fea-
tures, Limited, whose studio at Trenton.
Ontario, was opened in March. The rea-
son given for this action on the part of
.Mr. Shea is that his active interest in the
picture field interfered with other busi-
ness interests.
Death of Frank Riley.
Toronto, Ont. — Frank Riley, one of the
best liked young men of the Toronto pic-
ture business, died at St. Michael's Hos-
pital, Toronto, from inflammatory rheu-
matism. He was only 27 years of age. He
had been connected with the Vitagraph.
Cniversal and General Film offices before
his illness.
Harry Kauffman Feature Film Co. Starts
in Montreal.
Toronto, Ont. — According to word re-
ceived in Toronto, Harry Kauffman, for-
merly Montreal manager of the Famous
Feature Film company, with headquar-
ters in Montreal, to deal in state right
propositions, etc. Harry is widely known
in Canadian film circles.
Branch of Metro Opened Here.
Toronto, Ont. — A branch office of the
Metro has been opened in the Cosgrove
building, Yonge street, Toronto, to look
after Metro business in Ontario. This is
a direct branch of the Metro pictures
corporation. New York, as the decision
was reached not to release Metro subjects
in Canada through the Specialty Film Im-
port, Limited, the Canadian Pathe dis-
tributors, as intended.
Red Mill Theater Burns.
Toronto, Ont. — Toronto's first moving
picture theater fire in many, months oc-
curred on Monday, March 12. when the
Red Mill theater. Yonge street, owned by-
Bert Applegarth, was partially destroyed
through the ignition of film in the oper-
ating booth soon after the start of the
matinee performance. Charles Spofford.
an old and reliable operator, was in the
box at the time, and he was severely
burned about the neck, head and arms
in endeavoring to extinguish the flames.
The people in the house escaped without
difficulty, but the firemen experienced
some difficulty in extinguishing the blaze.
March 31, 1917
THE MOVING PICTURE WORLD
21 IS
Cincinnati Exchanges Under One Roof
Much Interest Shown in Plan to Localize the Distributing Business at Seventh and
Main Streets— Pathe and World Film Already Have Space.
From Kenneth C. Craln, 307 1st Nat. Bank
> 'i in Innati,
CINCINNATI, O. — The extent to which
interest has been shown in the plan
for grouping a number of leading Cin-
cinnati film exchanges in a single building,
that at Seventh and .Main streets, indi-
cates that the entile building, live Moors
above the ground floor, will shortly be
occupied by moving picture concerns.
It has already been announced that
\tthe exchange has secured the fourth
Moor, Manager Wessling's organization
being probably the first to (lose arrange-
ments; while the World Film exchange,
headed by Manager Harris Hurst, has
completed arrangements to vacate its
quarters at 17 Fast Sixtli street and take
the fifth floor of the building, possibly
with some smaller exchange occupying
part of the flor.
The Vitagraph is still endeavoring t<>
make some plans for getting into the
building, contingent on disposing of its
present lease; but it is willing- to make
such substantial concessions that it is
practically certain the move will be made.
With these three leading exchanges as a
nucleus, and others certain to follow,
Cincinnati's first exchange building will
be filled with ease.
The structure is comparatively new, of
concrete and brick, and alterations are
now being made to meet the require-
ments of the city authorities for build-
ings occupied by film exchanges. The
stairways and elevators will be inclosed,
and fireproof vaults will be built on each
Moor for the storage of films. This work
will hardly be completed before April 1,
but by May 1 it is believed that the
exchanges will be settled in their new
quarters.
Work for More Expeditious Censoring.
Cincinnati, O. — The two local organiza-
tions of moving-picture interests, the
Moving Picture Exhibitors' League and the
Associated Film Exchanges, both of which
are affiliated with the Chamber of Com-
merce, have taken a decided position in
the matter of the budget of the Ohio
Hoard of Censors, H. Serkowich, who is
secretary of both organizations, traveling
to Columbus to urge the approval of the
budget. The amount involves $29,274 a
year, which covers salaries and traveling-
expenses.
The interest of the film men and ex-
hibitors lies in their desire to expedite
the work of the Board, which has occa-
sionally in the past been hampered by-
lack of sufficient employes. W. C. Ba,ch-
meyer, president of the Exchanges, and
Andrew Hettesheimer, president of the Ex-
hibitors' League, both sent telegrams to
Gov. Cox and the chairman of the com-
mittee in charge of the matter, urging
the approval of the item. The point is
made that the Board has been turning
in from $8,000 to $10,000 a year to the
state over expenses, and that the moving
picture business is entitled to good-
service in return for this revenue.
Getting Ready for "Birth of a Nation."
Cincinnati, O. — Preliminary arrange-
ments for the run of "The Birth of a
Nation" in Cincinnati have been com-
pleted at the Grand onera house, where the
film will begin an engagement on March
19. The importance attached to it is
indicated by the fact that it is being
handled precisely like an unusual stage
attraction. The advance sale of seats,
heretofore unknown for a film attraction
in Cincinnati, is set to begin March 15,
and special attention is promised mail
orders. The scale of prices is also the
highest yet known for a picture, ranging
from 25 cents to $1.00 at the matinees,
and from 25 cents to $1.50 at night.
Manager A\ Iward, of thi i ;i and, ii
fident that there will be no sen., us at-
tempt made i" Interfere with the exhi-
bit ion m' the picture, notwithstandini
large negro element in Cincinnal i and it
political power, as indicated bj the fact
that there is a colored representative from
the Queen City In the Legislature Hi:
bill for the prohibition of the picture is
in committee, and will probablj die th< n
according to Joseph Heiut/.man, repre-
senting the owners of the picture.
Wants Big Cincinnati Theater.
Cincinnati, O. — A \trw theater for Cin-
cinnati is proposed under an arrangement
of an unusual character, advanced by the
Associated Theatrical Fnterprise Co. of
New York. The concern has submitted
through the Chamber of Commerce a plan
under which it will agree to leas,, such
a theater, it' constructed, suggesting Hum
local capital be given an opportunity to
come into the project under attractive
terms. Several Cincinnati capitalists have
indicated interest in the plan, and the
undoubted fact that there is room for
another big theater in the downtown dis-
trict, for moving pictures, the stage or
both, lends it some promise of success,
' can to pre ,,, in
I »aj ion ,.i "The Birth ot
ol Mi. in i ,, ted appro i ■
bj I lie ,-, ||S1, |S ,,| | ,|,|(, | |
i" "•' Itlzen
commission tool i action indicated
II is stated that i he .ii ,ii
I tructed to drafl n ■■' d
w hi pre.. ,,,!i h< pli ture i rom being
shown. The measure will be taken Into
court, if adopt ed, as thi owners ol i he
tUI'l lied t.. flghl to t he
last ditch .mi attempt !•• them
from i ci ping I he ha rv< thtl long
fig hi in i ih |o
Youngstown Exhibitors Thanked for
Aiding Red Cross.
Voungstown, ( », Moi Ing pii hibl-
tors of Viiiigstnw n have receh d thi warm
thanks of the Vnungstoun branch ol the
American Red cross for then assistance
in the recent campaign to raise fund
the work of the organization ' The ex-
hibitors showed free Of charge a slide
brieflj outlining i he purposes ol thi
Ciety, and showing what a small sum sub-
scribed by each citizen will do One Of
the chief objects of the campaign was
to secure permanent members and workers
for the organization, and the assistance
given by the moving picture houses is
credited with much of the success of the
work.
Dayton May Oppose Showing "Nation"
Film.
Dayton, O. — The public and moving pic-
ture exhibitors have been astonished by
the promise of the city commission to do
T. A. Stumbaugh Dies.
Columbus Grove, O. — Thomas A Stum-
baugh, proprietor of tin- Grove moving
picture house and the i irove hotel, died
at his home recently at the age of 45
years, of a complication of diseases. Be-
fore coming to the town to take charge
of the theater and hotel Mr. Stumbaugh
lived in Lima.
Bill Paves Way for Nuisance Charges
Illinois Lower House Has Measure to Facilitate the Handling of Objectionable
Shows of Any Kind — Introduced by Carter of Evanston.
By Frank H. Madison, 628 South Wabash Avenue, Chicago.
SPRINGFIELD, ILL.— A new bill aimed
at motion picture theaters has been
introduced into the lower house of the
Illinois legislature by Representative A. J.
Carter, of Evanston. The bill would make
it possible to condemn and close motion
picture houses, theaters, gardens, or any
other place used for the presentation of
any obscene or indecent show or perform-
ance. The measure provides machinery
for declaring such places a nuisance sim-
ilar to that provided in the act adopted
by the last general assembly providing
for the abatement of prostitution. By
giving bond, the owner of the place may
reopen it on condition that the nuisance
is abated.
to 7, but it is expected the mayor will
again veto it.
The Orpheum, Palm and Grand theaters
have decided to restore the old scale of
prices for Sunday shows, and will operate
'at 5 and 10 cents, except in the case of
very unusual features. Inasmuch as the
run is limited from 1 to 6 o'clock, they
have asked the patrons to come early an3
help distribute the patronage over the
five hours.
Socialists of Rockford have gone on rec-
ord as indorsing Sunday picture shows.
.Among Michigan Exhibitors.
Blissfield, Mich. — Sidney Rail is now sole
proprietor of the Temple theater, the firm
of Rail & Veont having been dissolved.
Houghton, Mich. — Joseph Thibodeau has
sold the Lyric theater to Joseph and Al-
vin Bourbonnais. Joseph Bourbonnais
will act as manager.
St. John, Mich. — E. C. Cooper has sold
the Vaudette theater to E. G. Wilson, of
Saginaw, and Carl Atkinson. Atkinson is
owner df the Gem theater, which will be
operated under the new management on
Saturday nights and for special features.
Gaastra, Mich. — A moving picture the-
ater will be erected by Charles Hanold.
Rockford Council Again Passes Sunday
Opening.
Rockford, 111. — The Sunday show issue
has not died. The city council has again
put it squarely up to Mayor W. W. Ben-
nett by passing the Gallagher amendment
permitting Sunday night shows. This
amendment was carried by a vote of 8
Illinois Theaters Change Hands — New
Houses.
Orangeville, 111. — W. G. Bryant has sold
the Orangeville opera house to Mr. Gun-
ter. of Palmyra, Wis.
Crystal Lake, 111. — R. W. Gracy is now
sole proprietor of the moving picture busi-
ness of this city, having bought out his
partner, G. E. Prickett. and closed one
house.
Wenona, 111. — Harry Axline has pur-
chased the Scope theater from Mr. Lun-
ning.
Weldon, 111. — Wyatt Halcom has bought
a site and will erect a moving picture
theater, 80 by 26 feet:
Macomb, 111. — Bert David has sold the
Princess theater to Esther Pennington and
Fred Miller. Miss Pennington, who has
been organist at the Princess, will con-
tinue in charge of the musical programs,
also assisting in the management. The
bookings will be made by M. W. Stults, of
Monmouth, in connection with his house
in that city.
Wood River, 111. — The Antlers theater,
which has been conducted by Mrs. Clara
Summers, of St. Louis, has been closed
because of lack of business.
2144
THE MOVING PICTURE WORLD
March 31, 1917
Nashville News Letter
By .J. U Ray, 1014 Stahlman Building,
Nashville, Tenn.
Anti-Picketing Bill for Tennessee.
NASIIVJU.K, TENN.— A bill which
will prevent the picketing of the-
aters in this state has been introduced
by the Tennessee Manufacturers' associa-
tion, and referred to the labor committees
of both houses in the legislature. Re-
calling the recent trouble at the Majestic
in Knoxville, when striking operators
created such a disturbance on picket duty
as to necessitate the interference of police
reserves, and the Nashville walkout of
some months ago, it can be readily seen
that this measure, which was drafted
primarily in the interest of manufacturers
and industrial establishments in the
state will react beneficially to the moving
picture managers. Many strong endorse-
ments have been placed in the interest of
this bill, and it stands a good chance of
becoming a law before adjournment of the
session.
The measure is entitled "An act to'
prohibit picketing, unfair lists, or other
interference with the lawful business or
occupation of others, and to provide a
penalty therefor." The various sections
of the Act provide for stringent observ-
ance of the rules set forth, and the bill
undoubtedly will solve the problem of
the theater men when future differences
with employees arise, as the penalties set
forth provide a cash fine of from $50 to
$500.
Sunday Shows for Cleveland.
Cleveland, Tenn. — Moving pictures will
be offered on Sunday afternoons in this
town, the hours having been so arranged
as to not conflict with church services.
Under the law no admission can be
charged, but contributions will be taken
up during each performance. The films
will be of an entertaining nature, and not
confined to historical and educational sub-
jects as with Sunday shows in other
towns, according to an announcement, and
some high class entertainment has been
promised the public.
Staub's Theater Entertains Troops.
Knoxville, Tenn. — Guardsmen returning
from the Border were royally entertained
by the chamber of commerce at Staub's
theater on March 15, out of appreciation
for their services in behalf of the United
States in the Mexican crisis.
"Intolerance" Reaches Tennessee.
Memphis, Tenn. — Griffith's spectacle,
"Intolerance," has been booked for an
eight-day run at the Lyric beginning
Monday, March IS, at prices ranging from
25 cents to $1.50. A symphoy orchestra
and chorus will accompany the picture.
This picture has also been booked for
a two-day run in Chattanooga at the
Lyric, but no announcement of a booking
in Nashville, the capital city, has been
received.
Loew's Memphis House Uses S. R. O.
Memphis, Tenn. — The Lyceum, being
operated on the Loew circuit since its
reopening a few weeks ago, has been
doing capacity business notwithstanding
much snow and rain during the month.
This harbinger of steady patronage fore-
casts a successful opening of the new
Loew house in the next few months, and
work is being rapidly shaped up in order
to hold the opening of the new house in
time for fall business.
M. H. Hoffman, general manager of
Universal and Bluebird, was a recent De-
troit visitor, conferring with George W.
Weeks, division manager, and M. S.
Bailey, district manager. Mr. Hoffman
was well pleased with the situation in
Michigan, and especially the way the
Bluebird features are taking all over the
state.
Censorship Sentiment Speaks
Michigan Advocates of Censorship Loa d Legislators with Pleas Favoring the
New Censor Bill— Exhibitors and Their Friends Remain Silent — Need of a
Strong, Well-Backed Organization in the State.
By Jacob Smith, 503 Free Press Building, Detroit, Mich.
DETROIT, MICH.— Up to the time of
writing there have been no new de-
velopments on the state censorship bill
in Michigan. As previously noted, the
State Affairs committee has reported
favorably on the bill and recommended
that it pass, but the Finance committee
must also pass on the bill, and then it
must go to a vote before the house and
senate.
A member of the State Affairs com-
mittee in speaking of the Eaton Censor-
ship bill said: "I was opposed to this bill
from the very start, but the number of
letters we have received from women all
over the state favoring the bill is far
greater than those from the opposition
side. This has convinced me that there
is a need for censorship inasmuch as
there is greater sentiment for it."
If those who favor the bill can wage
such a successful campaign what about
those who are opposed to the bill? Any
exhibitor you meet will tell you he
doesn't want state censorship and that
honestly it would be a detriment to the
industry, and yet they would not go one
bit out of their -way to show to the mem-
bers of the state legislature that they
don't want the bill passed. There are
dozens of exhibitors in Michigan who
have not written their congressmen as
yet, nor have they sent in a single peti-
tion from their patrons.
There is most certainly a crying need
for a strong organization in Michigan of
moving picture exhibitors. Frankly the
present administration has failed to take
advantage of its many possibilities, but
in that they are not to be blamed be-
cause they in turn failed to get the prop-
er assistance and co-operation from the
members. Maybe some day Michigan ex-
hibitors -will wake up and then we will
see a real organization that will be de-
void of all jealousies and will work only
for the betterment, uplift and develop-
ment of the motion picture industry.
H. A. Ross Manager of Detroit Para-
mount.
Dertroit, Mich. — S. J. Stoughton, dis-
trict manager of the central west_ for the
Paramount, while in Detroit the early
part of the week, announced the appoint-
ment of H. A. Ross as manager of the
local exchange, and J. E. Ryder, as sales-
man, who will specialize for the present
on the new Roscoe Arbuckle comedies.
Mr. Ross succeeds Jack W. Loranger, who
has been" Detroit manager for the past
four months. He was formerly manager
of the Mutual exchange in Cleveland, and
has been with the Mutual since it started
business. While he has been manager at
Cleveland for the past year, he has pre-
viously managed other Mutual exchanges,
and at one time was in charge of the
Mutual's feature department for six
states. He has a likeable personality and
comes well recommended from the Cuya-
hoga city, so that he is sure to be just
as successful in Detroit.
Mr. Ryder for the past two years has
been working in Michigan for fhe Es-
sanay Company, and was previously with
the General and Universal exchanges.
The above changes were effective Mon-
day, March 12.
Bert Graham Will Run Palace Theater.
Detroit, Mich. — Bert Graham, formerly
manager of the Tri-State film exchange
in Detroit, and previously with the Uni-
versal exchange in Detroit, has been ap-
pointed manager of the Palace theater, in
Saginaw, which is to be reopened follow-
ing its financial difficulties.
Among State Rights Companies.
Detroit, Mich. — "Civilization" has been
held over for another week at the Wash-
ington theater, Detroit, where each day
the business is increasing. This feature
is controlled in Michigan by the State
Film company, of which Col. W. S. But-
terfield is president, and Charles Muehl-
man manager. "The Barrier" will start
an indefinite run at the Washington on
Sunday, March 25.
B. Barnett, of the Barnett Film Attrac-
tions, Detroit and Cleveland, controlling
"Joan, the Woman," and "20,000 Leagues
Under . the Sea," expects to have four
"Joan, the Woman," companies in Ohio.
No decision has been reached so far as
Detroit is concerned on this feature, Mr.
Barnett preferring to wait until the right
house can be secured. Mr. Barnett looks
for a record run with this picture in De-
troit.
Sabbaterians Active in Sault.
Sault Ste. Marie, Mich. — A campaign is
under way to stop all Sunday shows at
Sault Ste. Marie, Mich. The local minis-
terial association is behind the campaign
and has asked the assistance of the prose-
cutor in the movement.
New Empress at Lansing Begins.
Lansing, Mich. — The New Empress the-
ater, in Lansing, formerly the Theatorium,
and operated by J. M. Neal, was opened
March 7. The theater will play a com-
bination of vaudeville and pictures.
Enterprise Equipment Opens Grand
Rapids Branch.
Grand Rapids, Mich. — The Enterprise
Theater Equipment company, main offices
in the Peter Smith building, Detroit, has
opened a branch at 48 South Division
street, Grand Rapids, the formal opening
having taken place March 15. Ray
Branch, proprietor, was in Grand Rapids
for the opening. This concern handles
Motiograph machines, Hertner transvert-
ers, Gold King screens and American
auto arc controls.
Mutual Closes Grand Rapids Office.
Grand Rapids, Mich. — The Mutual has
closed its offices in Grand Rapids and
hereafter will handle all Western Michi-
gan bookings from the Detroit exchange.
The Universal announces that it has
moved to larger quarters at 48 South Di-
vision avenue, Grand Rapids, with A. F.
Coleman in charge. At the opening, held
March 15, King Baggott, who is touring
Michigan with "Absinthe," was at the
Grand Rapids exchange.
Owasso's Lincoln Theater Opens.
Owosso, Mich. — The Lincoln theater.
Owosso, held its opening this week. This
house is very beautiful, seating about 800.
and is operated by Mr and Mrs. Fred
Patterson. A Motiograph projector is
part of the equipment in the projection
booth.
Manager J. M. Duncan, of the Vita-
graph exchange, in Detroit, is having
many inquiries and is taking many book-
ings on the new Mrs. Paula Blackton
series of country life stories.
The actual paid admissions at the Ma-
jestic theater, Detroit, the week it played
Douglas Fairbanks in "The Americano"
was 26,498.
March 31, 1917
THE MOVING PICTURE WORLD
214.S
Ask for Censorship Only on Complaint
Nebraska Exhibitors Confer with House Committee of Legislature on Bill to Pro-
vide for Viewing of Objectionable Films.
By Frank H. Madison, 628 South Wabash Avenue, Chicago.
LINCOLN, NEB. — Censorship of moving
pictures In Nebraska is to be placed
in the hands of the Nebraska Conserva-
tion and Welfare commission, if a bill
recommended for passage goes through
the state legislature. It was decided at
a conference between a number of ex-
hibitors and the house committee on mis-
cellaneous subjects that the measure
should provide that upon the complaint
of ten persons the Conservation and Wel-
fare commission should censor all pic-
tures, no matter by what national body
they have been approved. Without com-
plaint, it may act on all films not cen-
sored by the National Board of Review.
After a hearing, it may destroy the films.
F. A. Van Husan to Manage Universal.
Omaha, Neb. — F. A. Van Husan is again
manager of the local exchange of the
Universal. He is succeeded as general
manager of the Western Supply company
by George A. Rogers.
Picture Theater Notes in Nebraska.
O'Neill, Neb. — Huge Coyne has pur-
chased the interest of Manager Beckart
of the Star theater.
Wymore, Neb. — The Lyric theater is now
under the management of H. H. Dimmitt,
who has taken over the interest of Mr.
Small.
Junction City, Neb. — The Crescent the-
ater has been leased by Will S. Trites,
for the last three years manager of the
St. John theater at Sutherlin.
Norfolk, Neb. — The Auditorium has in-
stalled an automatic ticket seller, the
first in a local motion picture house.
Columbus, Neb. — Homer Rothleitner, a
moving' picture operator, was badly
burned in trying to throw a blazing film
out of the window.
Omaha, Neb. — "The Adventures of a Boy
Scout" ■was given at the Strand theater
under the auspices of the Omaha Woman's
club and the Boy Scouts.
Lincoln, Neb. — Prof. G. E. Condra, of the
state conservation commission, has made
moving pictures of the state legislature
at work.
Kansas City News Service
By Kansas City News Service, 205 Corn
Belt Building, Kansas City, Mo.
D. O. Reese Heads Kansas City Uni-
versal.
KANSAS CITY, Mo. — D. O. Reese has
been made manager of the Universal
office at Kansas City, although he has
practically been manager of the office for
the last nine months, as Mr. Cropper, ow-
ing to his heavy duties as district man-
ager, was unable to spend much time here.
Mr. Rees^ says his slogan will be
"Greater Efficiency." Regardless of sal-
aries, he will have the most efficient work-
ers; he says his assistants must be the
kind that, when a mistake is made once,
it never happens again. He also intends
to personally take care of the exhibitors;
every complaint, no matter how small,
will have his own attention.
Key Service Jottings.
Kansas City, Mo. — R. G. Churchill,
salesman in the IoWa and Nebraska ter-
ritory of the Key service, has resigned.
C. S. Vaughan, formerly assistant man-
ager in the Mutual office in Omaha, Neb.,
new holds the same position in the Kansas
City office of the Key service. Mr.
Vaughan says that, although he is im-
pressed with the way things are booming
in the business here, it does not quite
come up to the way money was made on
the border while he was there with the
Fifth Nebraska infantry.
The Key service, instead of releasing
three pictures a month, will now release
four — one each week. L. A. Cahill, for-
merly with the Mutual company in Omaha,
Neb., is now a traveler for the Kansas
City office of the Key service. His ter-
ritory will cover Iowa and Nebraska.
E. E. Heller Transferred to Charlotte,
N. C.
Kansas City, Mo. — E. E. Heller, who for
two years has been a booker with the
Kansas City office of the Bathe, has been
transferred to Charlotte, N. C, where he
will hold the same position. Mr. Heller
has a host of friends here, who deeply re-
gret his departure.
Showmanship Snap Shots and Theater
Notes.
Oregon, Mo. — R. S. Keeves, Royal thea-
ter, has closed for spring remodeling.
Fort Scott, Kan. — Miss Marie Smith,
manager of the Pictureland, states that
the picture that has brouglit her the most
money this year was "Stillwaters," fea-
turing Marguerite Clarke. This picture
proved unusually popular with the people
of that vicinity, having to be returned
several times.
Ottawa, Kan. — The Crystal theater,
owned by Mrs. W. A. Millington, recently
burned to the ground. Mrs. Millington
intends to rebuild at once.
Ellis, Kan. — R. G. Markel, Princess the-
ater, has been obliged to close on account
of contagious diseases being prevalent in
that town.
Odessa, Mo. — J. E. Lighm, manager of
the Garden theater, is an all-round busi-
ness man. Besides his picture show, he
handles Victrolas and Fords. His caliber
as a hustler is illustrated by the fact that
he was shipped 175 Fords to sell at the be-
ginning of the year and has already sold
147. Needless to add that this picture
show is one of the most lucrative in that
part of the country.
Osawatomie, Kan. — T. M. Henneberry,
who is manager of the Empress theater,
Paola, Kan., has opened a picture show
here.
Syracuse, Kan. — M. C. Cleary, superin-
tendent of the Syracuse high school, re-
cently installed in the school auditorium
a motion picture equipment. He gives
two shows a week, mostly the Paramount
educational features.
Benefits Every Wednesday Night.
Salina, Kan. — Donmeyer & Keefer, of
the Palace theater, although having the
best of business, had one dull night each
week, Wednesday. They hit upon the
idea of making that night "benefit night,"
and it has brought big results. Lodges,
civic bodies, etc.. are co-operated with.
For instance, on the first night, the Twen-
tieth Century club gave a benefit perfor-
mance of "Cinderella." ffhe actual paid
admissions were $1,741. The next week
the ladies of the Eastern Star gave "The
Martyrdom of Philip Strong," which met
with even greater success.
Theater Jottings in Missouri.
Albany, Mo. — Chas. E. Littlewood re-
cently purchased a new machine for his
picture show.
Neosho, Mo. — Work is progressing rap-
idly on the new theater building on Wood
street.
Pierce City, *Mo. — Charles L. Martin,
manager of the Princess theater, has se-
cured a lease on the corner room of the
new brick building now in course of con-
struction, where he will put up a modern
moving picture show with a seating ca-
pacity of 400.
hlng, Okla. — The Wigwam theater la
repaired and remodeled.
Paulz Vallej , Okla. The Regal tl •
changed hands March l, when Tom P.
' I i ■' ni assumes cha rg e, ha\ Ing pui
same i rom Bert Hilburn. .Mi . Granl lias
been remodeling the building.
Stroud, Okla.— E. EJ, Middle of the Kil-
lamey theater at Shamrock will BUi
Mr. Hussell, manager of the Cozy.
New Theater in Hobart, Okla.
Hobart, okla. — Thompson ft Kizzlar, of
Hobart, are creeling a $10,000 motioi
tine theater in this city, it is to be a
strictly modern building, and will be
ready tot opening about tin- first of .May,
this year. F. O. Thompson, head O] the
firm, is now managing the Palace theater
at Fourth and Washington Btrei
Prints Proerram on Calendar.
Ponca City, Okla.— f. R. Powell, Jr., has
utilized an advertising scheme which has
met with success other places, thereby
bringing capacity audiences to his theater,
the .Mission, lie has had printed and dis-
tributed from door to door large calen-
dars, the numbers in red on yellow paper
and in big, black type, over each date, is
the program at the Mission theater for
that particular night.
Two New Members of Lair.
Kansas City, .Mo.— Sam B. Stall and C.
A. Nichols are new salesmen with the
Fox exchange.
Paramount Bracelets Popular.
Kansas City, Mo. — The bracelet of min-
iatures which the Paramount company is
using as an advertising scheme is going
big at the Kansas City office, particularly
with the exhibitors in the small towns.
Every country town high school girl
seems bent on getting a full bracelet if
she has to bankrupt her father in the at-
tempt. Consequently, business for i
mount exhibitors is booming.
Visitors to Local Exchange.
Visitors in Kansas City recently were:
Miss Marie Smith. Pictureland theater,
Fort Scott, Kan.; Mr. and Mis. Reefer and
Mr. and Mrs. Donmeyer, Salina, Kan.;
Mrs. Viola Brown, Royal theater, O'Neil,
Neb.; Joe Mogler, Mogler theater, St.
Louis, Mo.; Mr. and Mrs. II. W. Kerr, Lit-
tle Sue, Iowa, en route to Brownsville,
Texas, because of sickness in the family;
J. E. Lighm, Garden theater, Odessa, Mo.:
J. Crafton, Grand, Mulberry, Kan.: Fraser,
Fraser & Nuttman, Palace, Pittsburg,
Kan.; L. R. Taylor. Tarkio, Mo.; F M
Hacket, Fairfax, Mo.
NEW ORLEANS NOTES.
World Man Back from Border.
New Orleans, La. — When Uncle Sam
called for his likely boys of the different
state organizations to guard his Mexican
door last summer, one of the readiest was
George M. Cheney, citizen-soldier in a
New Orleans artillery company. Cheney
has done his tour, and, we rejoice to say,
is back on the job for this paper again.
We have kept his place open for him with
the good help of N. E. Thatcher, a news-
paper man of marked ability, and worthy
photoplay editor of the Times-Picayune.
From this date, Mr. Cheney will represent
us as formerly in the importart New
Orleans territory, and in giving godspeed
to Mr. Thatcher we want to thank him
for his appreciated services.
New Pfiel Theater Well Under Way.
Clarksville, Miss. — The Pfiel theater is
well under way in this city and when com-
pleted is expected to be one of the most
pretentious motion picture theaters in any
of the interior towns in this section of the
214/,
THE MOVING PICTURK WORLD
March 31, 1917
countrj Its ultimate cost is estimated
at $160,000 and every appliance for the
pleasure and convenience of the patrons is
being provided.
A. 1. Xydias Buys Lomo Theater.
Hattiesburg, Miss.— The Lomo theater at
this place has been purchased by A. J.
XydlaF Of New Orleans, anil it is to be
opened and operated under the manage-
tnenl of .lames Harvey, an experienced
manage! ef New Orleans. The best feature
service is to be run ami every requirement
for the proper projection Of pictures is
being provided.
Manager J. C. I.:iu<len of the I.strione
Theater, of Jackson, Mis*.
Gulf State Exhibitors.
Natchez, Miss. — C. H. Newell has re-
sumed the charge of the Princess theater
at Natchez, and is making' a great success
of the enterprise.
New i 'Means. La. — The Princess theater
in this city has added a six-piece orches-
tra to the regular attractions of the house
and the effect on business is at once ap-
parent.
Lake Charles. La. — Bert Tiller is again
at the head of the Southern Amusement
company at Lake Charles, La., having
been induced to relinquish his holdings in
Monroe. La., and return to manage the
motion picture houses operated by this
company.
Mr Exhibitor: — You will get more
helpful information by carefully read-
ing one trade paper weekly than by
ikimming over three or four. The
MOVING PICTURE WORLD it th.
one paper you need-
MINNEAPOLIS NOTES.
Supply Companies Are Busy.
Minneapolis, Minn. — Minneapolis' three
theater supply houses, the Rialto theater
supply, Theater equipment, and North-
western motion picture equipment com-
panies, are reporting big demand for new
machines and accessories. Simplex ma-
chines have enjoyed a remarkable demand
during the last three weeks, according to
J. George Feinberg, of the Theater equip-
ment company.
Midnight Matinee Tickets In Demand.
Minneapolis, Minn. — Tickets for the spe-
cial midnight matinee to be staged at the
Pantages theater here. March 27. for the
benefit of the convention fund of the
Northwest Exhibitors' corporation are
selling rapidly, and some good acts do-
nated by various local theaters to the
bill ; re • xr>ected to draw capacity house.
Minneapolis Convention Nears
Local Talk Turns to the Possible Candidates for the Presidency of the Northwest
Exhibitors — Some of the Possibilities Who Are Mentioned — Preparations for
the Convention Go on Apace.
By John L. Johnston, 704 Film Exchange Building, Minneapolis, Minn.
MINNEAPOLIS, MINN. — With the an-
nual convention of the Motion Pic-
ture Exhibitors' Cot potation of the North-
west a trifle over six weeks distant, and
I be F. I. L. M. club stirring up things and
getting the exhibitors' real ideas to the
fore, the wheels of Minneapolis' film row
are running along at a rapid clip at the
present writing.
Exchange men are keeping the mails
busy with letters to headquarters regard-
ing displays at the convention, and exhib-
itors tire beginning" to wonder who the
new officers will be, and just what will be
the result of the gathering. Last year,
because of the exposition in connection
with tin- meetings, the convention was
poorly attended, but this year, with no
exposition, a lively gathering of exhib-
itors is anticipated. As to who the new
officers of the corporation will be, it would
be folly to attempt the selection of all of
them just now, but there are exhibitors
who have already wagered that this or
that candidate will be elected.
It is not known whether James G. Gil-
osky, St. Paul, president for the last two
years, will run again, but if he does lie
will not lack support. It is doubted that
Thomas Furniss, Duluth, will run. Mr.
Furniss refused to accept the national
presidency, and has twice refused office
in the Northwest body. As Minneapolis
is the headquarters of the Northwest
branch, many believe David G. Rodgers.
H. P. Greene or Charles Hitchcock will be
leaders in the presidential race, while the
St. Paul contingent appears strong in its
support of Charles W. Campbell, a candi-
date last year, and president of the St,
Paul exhibitors' association.
Preparations for the convention are
progressing rapidly, and if promised sup-
port develops into reality a tornado will
not keep the gathering from being a
whooping big success.
The Bijou Charging 10 Cents Again.
Minneapolis, Minn. — The Bijou theater
here, for some time a 5-cent house, has
returned to the 10-eent admission policy,
and has started off with three superior
productions, "The Common Law," "The
Truant Soul,'' and "Panthea." Manager
Al G. Kells has completed the first part
of a big billboard advertising campaign,
and, judging from the attendance at the
theater Sunday, March 11, this form of
advertising is valuable.
Theaters Packed at Children's Matinees.
Minneapolis, Minn. — James A. Keough,
spurred on by the success of J. B. Reis-
man, L. V. Calvert and George Granstrom,
staged a special matinee for children at
the Strand Saturday morning', March 10,
and a packed house of youngsters was the
result. Mary Pickford's "A Poor Little
Rich Girl" and a Keystone comedy were
offered, and the laughter and applause
drowned out the music. George Grans-
trom staged his third "kiddie" matinee
at the New Franklin here on Saturday
morning, also, and offered "Little Sunset"
to a packed house. On March 17 "Robin-
son Crusoe" will be shown the children.
Programs and Special Films.
St. Paul. Minn. — The Hamline theater
here, managed by Henry P. Greene, has
booked Paramount pictures for two days
a week.
Duluth, Minn. — The Princess theater at
Superior, Wis., and the Rex theater here
have booked "The Witching Hour."
Minneapolis, Minn. — "War as It Really
Ts" has begun a week's run at the local
Auditorium under the direction of W. B.
Tearse, of Winona, Minn.
Minneapolis, Minn. — Manager Lowell V.
Calvert of the New Garrick has booked
"King Lear." featuring Frederick WTarde.
The New Princess, St. Paul, has done like-
wise.
In the Releasing Exchanges.
Minneapolis, Minn. — Newton S. Davis,
for over six months assistant manager Of
the Universal-Laemmle exchange, resigned
Saturday, March 10. Mr. Davis did not an-
nounce his future plans, but it is expected
he will enter some other exchange shortly.
Manager Ralph Bradford of the Univer-
sal exchange has returned to his desk
after a week's business visit in Chicago.
Julius Bernheim, manager of the Bluebird
exchange, is now in Chicago conferring
with Carl Laemmle regarding future work
of his exchange.
Fred S. Meyer, manager of the local
General exchange, has been appointed spe-
cial representative for the North Missis-
sippi valley district, comprising several
exchanges, according to reports from the
East. Mr. Meyer is well known in .Mil-
waukee, Des Moines and Omaha.
Lee A. Horn, manager of the Selznick
exchange, has booked his features in Leo
Peterson's Iris theater, Belle Fourche,
S. I).: A. J. Rose's theater at Rapid City.
S. P.: Latts Brothers' theater, Ashland,
Wis., and Axel Nielson's theater, Red
Wing. Minn. Mr. Horn reports a big busi-
ness with "War Brides" at the St. Paul
Strand.
Samuel N. Robinson, manager of the
Fox exchanges, has sent out to all exhib-
itors using his service instructions on
how to keep films in perfect conditions,
and suggestions for patching, cutting and
projecting features.
Benjamin Judell, former Minneapolis
Mutual manager, and at present Chicago
district manager, spent several days of
his vacation here visiting friends the week
of March 4.
At the State Rights Exchanges.
Minneapolis. Minn. — Sol Lesser, Frisco
film magnate, spent an hour visiting local
exchange men here last week on his way
from New York to the Golden Gate.
The Lochren film corporation has of-
fered "The New Dante's Inferno" at a re-
duced rate, beginning March 10, and is
now bidding for several new feature pro-
ductions.
Daniel C. McClellan, former Universal
and Westcott film corporation road sales-
man, has been added to the "Civilization"
staff of the Supreme feature film com-
pany exchange.
The Minneapolis Elks' club 4ias selected
M. A. Hoppenrath to secure bookings on
the Minnesota national guard film, "Our
Own First Regiment.'' Mr. Hoppenrath
got six bookings the first day.
L. E. Dawson, Shakopee, Minn., exhib-
itor, has secured Minnesota rights on the
film feature, "Satan." and has already be-
gun bookings for the feature.
Edward Brehaney, formerly with El-
liott & Sherman, has been secured to look
after the interests of the road compa-
nies James V. Bryson is putting out with
"Twenty Thousand Leagues Under the
Sea."
Clarence Cuthbert, Loeb Arcade, reports
a brisk demand for his feature. "Victory,"
which includes many patriotic scenes and
shows government officers at work.
Duluth, Minn. — The Progress feature
film company here has secured territorial
rights on "Are Passions Inherited?" a
seven-reel feature.
March 31, 1917
THE MOVING PICTURE WORLD
l\\7
Texas State Censor Bill Dies
Matter of State Board of Censors Settled for This Session of the Legislature —
Gross Receipts Bill Also Out — Picture Shows, as Theaters, Under Ban of
Sunday Law — The Dallas Censor Case Appeal Rebuffed.
By N. 10. Flanagan, 516 North Ervay St.. Dallas, Tex.
DALLAS, Texas. — Censorship for Texas
is dead so far as this session of the
legislature is concerned. A bill had been
prepared, and it was supposed to have the
backing of the Texas Federation of
Women's Clubs. But in a printed inter-
view in "The Austin American," Mrs. Fred
Fleming, president of the States Federa-
tion, expressed herself as convinced that
the work of the federation was not so
much in favor of censorship as it was
toward creating a wholesome public taste
for the right kind of pictures. This
settled the censorship matter for this ses-
sion of the legislature. The sensible state-
ment of the president of the federation,
who is recognized as the real leader of
the progressive thought of Texas Women
clubdom, should be appreciated by the ex-
hibitors, and in the coming year an effort
should be made to have only those pic-
tures shown which will popularize the
screen and not invite censorship.
Gross Receipts Tax Killed.
The two per cent, gross receipts tax
advocated by one of the Texas state de-
partments has been killed. It was
thought for a while that this measure was
sure to go through. It had, it was re-
ported, the backing of the governor and
the revenue department. But when the
amusement men took a hand and pre-
pared statements to show that during the
past year there had been little or no
money made in the show business in
Texas all effort was withdrawn to pass
the bill. It was due solely to the or-
ganization of the amusement interests
that this bill was defeated.
A Motion Picture Show Is a Theater.
The Court of Criminal Appeals in Texas
has finally decided that a motion picture
theater is a theater in fact, and that it
comes under the ban against running on
Sunday. There is not a leg left for the
shows to stand on now if the people de-
sire- to close them up Sunday. The case
was carried up from Tarrant county in
the face of most certain defeat. Had it
been left in the lower courts where it
had rested, there is no doubt but that the
shows would have run along in most of
the cities without being molested. It is
a singular fact that in most all of the
cases ta"ken up from Fort Worth not a
favorable decision has been obtained.
Dallas Censorship Case.
The appeal of Kulp Bros., who carried
up their case to test local censorship in
Dallas, was dismissed by the Court of
Criminal Appeals. The case was not tried
upon its merits because the court denied
itself jurisdiction, setting forth its reason
that the fine assessed was not sufficient to
give it jurisdiction. The fine was $50,
when to get it properly before the court
it should have been at least $100. It is
hardly possible that a case will get to
that court again very soon.
Texas Theater Jottings— Changes.
San Antonio, Tex. — Dr. W. D. Box, of
San Antonio, will begin at once to re-
model his theater, the Peteclere and make
it up-to-date in every way. Most of the
San Antonio theaters have undergone ex-
tensive repairs this year and have greatly
improved conditions.
Austin, Tex. — J. J. Hegman opened the
Queen theater at Austin, March S, with
Anita Stewart in "The Girl Philippa." All
showings were made to capacity houses,
the last one at night when the people
were not able to get in who were ten
minutes late. Hegman operates the New
Crescent at Temple. His Austin house is
on Congress and Seventh street.
Ennis, Tex. — John Sayeg, Funis. Texas,
has remodeled his Jewel theater, turning
it around so that the screen is next to
the street. Sayeg also owns tin- Grand.
Corsicana, Tex. — M. L. Levine, Corsi-
cana, has remodeled his Ideal theater,
making' it a 1,200 seat house.
Victoria, Tex. — The Princess theater,
Victoria, Tex., has changed hands. .Miss
Grace Faubion is the new manager.
Jacksonville, f'ex. — The Johns theater,
Jacksonville, has been sold to Dorbant
Bros, of Athens,
Trunk Made for Film Salesmen.
Dallas, Tex. — The Vitagraph Co. of
Dallas also has a sample trunk about 2x3
ft. for salesmen. Various sizes of cuts
and a reel of films can be carried in it.
Fifty subjects can be covered. This cuts
out the sidewalk salesmen anil the digni-
fied salesman can invite the exhibitor
to the sample room of a lw>tel and display
his samples to fine advantage. The last
four salesmen traveling from the Vita-
graph have been equipped with these
handy cases.
"The Secret Kingdom," Vitagraph serial,
is scoring a big success in Texas. Since
it was released Jan. 22, it has been booked
in 25 per cent, of the towns in the Vita-
graph territory.
New State Rights Company Formed.
Dallas, Tex. — Albert Russell, one of the
former owners of the Metro of Dallas, has
opened the Arco picture service at 1911%
Commerce street. He got the name for
his new concern by a novel method. He
took his initials and added co for com-
pany. (This was not intended for a pun.)
Mr Russell says he intends to handle
only -big- pictures and on the state right
plan. He is now handling- "The Fall of
a Nation" and "The Crimson Stain Mys-
tery."
Thanks Due Management of Majestic at
Austin.
Austiti, Tex. — The amusement managers
of the entire state should feel greatly
indebted to the management of the Ma-
jestic theater in Austin and especially
to Gale Wallace. During the recent session
of the Texas State Legislature, the Ma-
jestic theater turned over one of its com-
modious offices with all conveniences to
the representatives of the association
and at all times they were accorded every
courtesy and accommodation possible for
Manager Wallace to render. It might be
well to add that the timely efforts of
the Majestic management were of valu-
able assistance to the theater interests
in defending their business against the
encroachments of those who would de-
stroy it.
L. B. Reamy. of the Triangle Dallas ex-
change, was in Austin, March 8, in the
interest of his house. Uncle Lou, as he is
familiarly called, is always welcome
wherever he goes.
Iowa State Film Letter
By Dorothy Day, Register-Tribune. Des
Moines, la.
Luncheon to Exchange Men by Ex-
hibitors.
DES MOINES, IA. — The exhibitors of Des
Moines who are striving to get to-
gether on the admission prices for the
smaller downtown houses and suburban
i heaters, gave a in m heoi ' !om-
-n. i cial club, Saturdaj the IQth,
cha nge men. u no are hi evei wit h
i hem." The i esull ol I he met tli g •■■
commit tee for it "I on. 01" tWO
men a mi one or two ol
i ii. purpose of more deflnil - »r 1 he
b< ttei ni. -nt ot ... ii.h tloi
Until the final agreement is arranged, the
exhibitors have come to a kind
in. nt on a sliding sea le "1 ]"
F. I. L. M. Club Visits Omaha.
When the !•'. I. I.. M club of I ■■
w nit In ( Una ha foi over Suhda)
t n y informs us that i in- llttli satlon
seemed to inject real "pep" into
organization. The Des Moinee club claims
to have gained real benefll 'rip,
as well as l»ts of enjoyment.
Exhibitors' Notes Over the State.
Webst< r Cit} . la ' ' 'I I Hlatl of t he
lowa Second Regiment, ha- returned home
from the Mexican border, and .'.ill again
take up tin- managership of the Orpheum
theater in Webster City. Mrs, Hiatl has
been managing the theater in his absence.
Mason Cil y, la. The Mid West photoplay
company of I »es Moines have I n I rj i
convince the exhibitors o) Mason Citj that
the people would williimb ]>a> twenty-
live cents for a big picture. I'.ut aft.
peated failures thej decided i.. "shOW 'em."
So tin- Mid West company rented the Cecil
theater, one of the largest in Mason City,
lor two days, and put on Clara Kimball
young in "The common Law" at twenty-
five cents admission. Needless to say they
packed them in and gave substantial proof
to the Mason City exhibitors that their
patrons would pay twenty-five cents for
t he right kind of a picture.
Mason civ. la. — Captain Jaj McKee
Heffner. manager of the BijOU theater- in
Mason City, has returned from the border
and will assume control of the BijOU, which
theater his wile has been successfullj man-
aging in his long absence.
Cedar Rapids, la. — Arthur .1. St. .it.-, form-
erly a newspaper man in Waterloo, has
been managing the Palace theater in Vin-
ton for the past year. Just recently, as a
due reward for his capable services, the
owners of the Palace in Vint in promoted
him to the managership of the strand the-
ater in Cedar Rapids, one of the largest
theaters there. Mr. stoite will take charge
of the Strand the l'.ith of March, taking full
charge of the booking and management of
the big house. Mr. stoite is considered one
of the ablest young men in the low i motion
picture trade.
Hedrick, la. — .1. II. Ward has sold his
Gem theater in Hedrick, la., to J Shaw.
Ft. Dodge, la. — 11. .1. I. ego. of the Majestic
theater in Ft. Dodge, dedicated his new pipe
organ Sunday the 11th ot March Arthur
Hayes, the organist at the Garden the-
ater in Des .Moines, played the Majestic
organ at the opening.
Waterloo, la. — w. i.. Myers, of the P
theater- in Waterloo, is meeting with great
success in the noon da> evangelistic
services which he gives his theatei over to
every day.
Mr. Dodge, of Dodge and Baker if the
Dodge theater in Keokuk, made the rounds
of the Des Moines exchanges last week.
C. H. Cookinham, of the Odd Fellows'
opera house in Ayrshire, was in Des Moines
last week. He is the manage! of 'tie of
the most successful theaters ih tile state in
that it has hut 300 people in his town.
Manager Cookinham uses the Paramount
service, and it is not a^es old when he
shows it. and recently he sin.-.ed up for
the Selznick.
oelwein, la.- — Wm. Laramore, better
known to the Iowa him men by the name
of "Tubby." has secured the lease on the
Orpheum theater in oelwein, and will open
it the 20th of this month with the I
mount's "Miss George Washington." with
Marguerite Clark. Wm. Laramore I is re-
named the Orpheum the Plaza.
II. E. Carson, of the Lyric theater in
Osceola, and cliff Olmstead, ol the Ells-
worth Amusement Company < f Ellsworth,
were callers at the Pathe Ex. - last
week.
2148
THE MOVING PICTURE WORLD
March 31, 1917
Duhem Company Moving Downtown.
San Francisco, (Jul. — The Duhem motion
picture manufacturing company, for the
past few years located at 700 Hayes
street, has secured a lease on large quar-
ters on the fifth floor of the Easton build-
ing at 985 Market street, adjoining the
exchange of the Greater Vitagraph, and
is fitting up a laboratory, manufacturing
plant and salesroom. A line of cameras
and accessories Will be carried .and light
manufacturing will be done in a specially
equipped machine shop. This concern now
has a line microscopic outfit, and has been
turning out some unusually interesting
scientific work of late. It has made 6,000
feet of film for the California-Hawaiian
sugar company, ind is doing considerable
industrial work. It recently made four
prints of the Hen Brodsky production, "A
Trip Through China," now being shown
throughout the country. The new loca-
tion is greatly superior to the former one,
being in the very heart of the film dis-
trict, and easily reached.
New Exchange on Film Row.
San Francisco, Cal. — The M. & R. fea-
ture film exchange, recently formed by
E. Mayer, of the Alcazar theater, and
Charles Rosenthal, Jr., until recently with
the Theater St. Francis, has taken over
the quarters at 107 Golden Gate avenue,
formerly occupied by the Fox Film, and
will shortly commence releasing Flora
Finch comedies.
San Francisco News Briefs.
J. H. ("Doc") Hart, representing the
California film exchange,, is making a
very successful tour of the San Joaquin
valley. The recent rains have improved
business conditions there materially.
Ed N. Kaiser, of the El Monterey the-
ater, San Luis Obispo, was a recent vis-
itor here, and selected a new projection
machine and a photoplayer for this house.
Walter Preddey furnishing the machine.
The demand for Fox comedies has been
such that the first releases have been
booked solid until well into April. Three
men are now traveling out of the local
office.
W. O. Edmonds, manager of the Pacific
Coast interests of the K-E-S-E, is mak-
ing a brief business trip to the Los An-
geles branch. Charles Goddard, of Sacra-
mento, enjoys the distinction of being the
first exhibitor to sign a yearly contract
for the new weekly releases of this con-
cern.
E. H. Emmick, of the Peerless film serv-
ice, came up from Los Angeles a short
time ago, making the trip by boat, for a
change. He. will return shortly to move
the Los Angeles branch to new quarters
at 802 South Olive street, but will travel
by train this time.
Mr. Henning, of the New Empire the-
ater, Red Bluff, Cal., was a recent visitor,
purchasing a motor-generator set from
Walter Preddey.
The R. N. Burgess company, a real es-
tate concern, has had moving pictures
taken showing some of the wonders of
San Francisco and vicinity, and recently
showed these at the St. Francis hotel.
Northern California Notes.
Santa Rosa, Cal. — The Cline theater
company recently held its annual meet-
ing and chose a new board of directors
as follows: T. C. Reavis, president and
manager; C. W. Reavis, secretary; Frank
P. Markwell, treasurer; Mrs. Lucy A.
Reavis and Mrs. Frances Reavis.
Visalia, Cal. — The Visalia theater, W.
R. Spalding, proprietor, has installed a
Minusa gold fiber screen and made other
improvements.
Bakersfield, Cal. — Charles Gross, of
Grogg's theater, has taken over the
Bakersfield opera house and will conduct
both places.
Exeter, Cal. — The Una theater is to be
reopened soon by E. D. Cook.
Monterey, Cal. — William Von Protz has
purchased the Bagby theater.
Governor Helps Open Theater
Governor of California Is Present at the First Show at Charles Goddard's New
J Street Theater — Many Brother Exhibitors and Exchange Men Travel Far
to Honor the Event — Some Interesting Items.
From T. A. Church, 1507 North Street, Berkeley, Cal.
SACRAMENTO, CAL. — On the evening of
March 1 the splendid new moving pic-
ture house of Charles Goddard, known as
Goddard's J Street theater, was formally
opened to the public, the event being one
of the most noteworthy affairs of its kind
ever held in northern California. Gov-
ernor Hiram Johnson, who takes a keen
delight in moving pictures, and who has
proved himself a friend to exhibitors and
producers in many ways in the past, at-
tended the opening and made the prin-
cipal address. Lieutenant Governor Ste-
phens, who is soon to become governor,
was also present, together with many
other state, county and city officials and
men and women prominent in many walks
of life.
The wide popularity of Charles Goddard
was attested by the number of exchange
men and exhibitors who made the 150-
mile trip from San Francisco to attend the
opening and personally extend their
wishes for the success of the new theater.
The delegation from the Bay made the
journey up the river on one of the fine
boats plying between San Francisco and
the Capital City, leaving this craft at
Walnut Grove and completing the trip
by train in order to arrive in ample time.
Among those making the trip were: W.
O. Edmonds, with the K-E-S-E, and wife;
H. H. Hicks, with the General Film; R.
Quive, with the Greater Vitagraph, and
bride; Ben F. Simpson, with the Triangle,
and wife; O. E. Childs, with the McClure,
and wife; Louis Reichert, with the Metro,
wife and daughter; Louis Greenfield and
Joseph Levin, with the Kahn & Greenfield
circuit; Eugene Roth, of the Portola thea-
ter, and wife; James Beatty, of the Liberty
theater, San Jose, and wife. The Cali-
fornia Film exchange was represented by
Abe Markowitz.
The trip up the river was a delightful
one, and was made especially pleasant
and lively by a luncheon tendered to Mr.
and Mrs. R. Quive, who were on their
honeymoon.
Preceding the opening of the theater
an elaborate street parade was held un-
der the auspices of the merchants in the
J street district, and an immense crowd
congregated. The lobby was filled with
flowers and plants, the tokens of admir-
ing friends, the floral display being one
of the largest ever seen at the opening
of a theater in the West. Following the
opening ceremonies, those fortunate
enough to secure admission to the house
enjoyed a fine program, consisting of the
Essanay feature, "Skinner's Dress Suit,"
and a Triangle production. At the close
of the entertainment a banquet was ten-
dered the visiting film men, and speech-
making extended into the wee, small
hours.
A Beautiful House.
The new theater is acclaimed to be one
of the finest to be found anywhere, no
expense having been spared in its equip-
ment, construction or decoration. It has
a seating capacity of about— 1,600. Music
is furnished by a fine Wurlitzer Hope-
Jones unit orchestra, and this will be
strongly featured. The operating room
equipment was installed complete by the
Breck photoplay supply company, and in-
cludes two Type S Simplex machines,
with arc controllers, a Bosch & Lomb dis-
solver and a Westinghouse motor-gen-
erator set.
Charles Goddard is one of the pioneer
exhibitors in the northern part of the
state, and has served as president of the
Exhibitors' league of California, being a
firm believer in organization. He has an
unusually wide circle of acquaintances in
the trade, and is very popular, as was
evidenced at this opening event.
Turner & Dahnken Happenings.
San Francisco, Cal. — Rapid progress is
being made by Architects Cunningham &
Politeo on the new 6,000-seat house to
be erected at Eighth and Market streets,
and bids for construction will be invited
at an early date. E. B. Johnson, secre-
tary of the Turner & Dahnken circuit, is
sending many suggestions from the East
to be incorporated in this house, which is
to be the last word in moving picture
theater construction.
This concern has taken over the Han-
ford opera house at Hanford, Cal., and
work is now under way on the remodel-
ing, redecorating and general renovating
of this house, which will be opened some
time in March.
The great increase in business of the
Turner & Dahnken circuit, with the early-
addition of other houses, has led to the
establishment of a central publicity bu-
reau, to have supervision of all publicity
work done throughout the circuit. This
bureau has been placed in charge of Wil-
liam H. Joblemann, who has been han-
dling the publicity work for the magnifi-
cent new T. & D. theater at Oakland
since its opening last fall, and who
achieved such splendid results that he has
been promoted to the new office, with
headquarters at San Francisco.
Plans for new houses at Richmond and
Sacramento are rapidly assuming form,
and it will be but a short time until ac-
tual construction work is commenced on
these. The new theater at Stockton will
be ready for use within a few weeks.
Selig Company Visits San, Francisco.
San Francisco, Cal. — The rotunda of the
new City Hall, said to be the finest civic
building in America, was the scene of
much activity this week when it was
taken over for a time by a company of
Selig players from Los Angeles, under the
direction of Colin M. Campbell, scenes be-
ing made for a filmatization of the drama,
"Cabel Conover." Thirty-nine actors were
brought up from the Southern studio, in-
cluding George Fawcett, William T. Sant-
schi and Tom D. Bates, together with two
carloads of furniture and fixtures. Mrs.
Selig motored up from Los Angeles to
witness the making of the local scenes.
Casino Theater to Open Soon.
San Francisco, Cal. — The Casino theater
at Ellis and Mason streets is near com-
pletion, and will be opened on Easter Sun-
day as a vaudeville and moving picture
house, under the direction of Charles H.
Brown. This fine, new house has a seat-
ing capacity of 3,200.
St. Francis Featuring Bluebirds.
San Francisco. Cal. — The Theater St.
Francis, recently reopened under new
management, has signed a contract for
Bluebird features for a period of one year.
The house opened with the production,
"The Man Who Took a Chance," followed
by "The Eagle's Wings" and Joe Knowles
in "Alone in the Wilderness."
"Motherhood" Shown in City Hall.
San Francisco, Cal. — As a compliment to
the members of the Baby Hygiene Com-
mittee of the Women's Collegiate Alum-
nae, the Board of Supervisors allowed the
use of the rotunda of the City Hall re-
cently for a special performance of
"Motherhood." This film will be shown
publicly at the Theater St. Francis for
one week, commencing March 18.
March 31, 1917
THE MOVING PICTURE WORLD
2149
Portland Censors Come to Life
Portland, Oregon, Prepublicity Inspectors Demand
"Patria" — Present International Uncertainty Given as
Ask United States Official to View the Picture.
Withdrawal of Serial
the Reason — Censors
By Abraham Nelson, 601 Journal Building, Portland, Ore.
PORTLAND, ORE. — The newest episode
in international complications was
enacted in Portland on March 9. The
Portland censor board demanded that W.
W. Kofeldt, manager for Pathe, withdraw
the serial, "Patria," temporarily, at least,
until the international turbulence, now at
a critical stage, quiets down. Manager
Kofeldt failed to see the exigency of so
doing. Result: More excitement on Film
Row than a Gernate note would create.
Mrs. E. B. Colwell, secretary of the cen-
sor board, says that numerous complaints
have been received by the censor board
from people who have called at the City
Hall in person and by telephone, com-
menting upon the fact that the serial de-
picted intrigue involving Mexicans and
Japanese, and that it was an inopportune
time to show a picture of that character.
Upon Manager Kofeldt's refusal to
withdraw the picture a reviewing by the
official censor board was ordered, the spe-
cific charge against the picture that would
cause it to be banned under the ordinance
being that it would tend to disturb the
public peace. The aid of a Mr. Rankin,
reputed to be in the government service,
and evidently Robert R. Rankin, assistant
United States district attorney, was en-
listed. He«sat with the board on the eve-
ning of March 9, and five episodes were
viewed. These episodes had been pre-
viously passed by regular viewers of the
censor board, and most of them had been
shown in Portland theaters. Mr. Rankin
stated to Mr. Kofeldt that he was attend-
ing the viewing entirely unofficially, and
asked questions concerning the contracts
that had already been closed for the pic-
ture.
The board did not give a decision im-
mediately after the viewing, evidently
taking the matter under advisement.
"Patria" publicity has been the cause of
some misunderstanding between govern-
ment authorities in Portland and the
newspapers, the last occasion being when
a paper ran a quarter page ad of Mrs.
Vernon Castle with the flag, without the
copy being O. K.'d by the local exchange.
Secretary Not Censor.
Portland, Ore. — Mrs. E. B. Colwell, sec-
retary of the censor board, is no longer
a film censor. Her position is now merely
clerical. Under the ordinance recently
passed, and reported in these columns, the
office of secretary was made nonappoint-
ive, and placed under civil service when
the ordinance went into effect March 7.
The date of the civil service examination
has not yet been announced. Mrs. Colwell
will take the examination with the other
applicants, and, by reason of her experi-
ence, stands an excellent chance of pass-
ing highest.
Exhibitors Complain of Cancellations.
Portland, Ore. — Another instance of
hardships worked on Portland exhibitors
by Seattle exchanges attempting to do
business here showed itself when a Pu-
gent Sound feature company summarily
canceled the bookings of two downtown
Portland theaters without apparent rea-
son. The road man for the feature con-
cern solicited the business of the two
theaters, named his price, claimed a de-
posit, which the theater men put up, and
signed the contract. The day before the
first picture of the newly contracted serv-
ice was to show, one of the theaters re-
ceived a wire from the feature company,
In substance as follows: "Don't expect
films booked by Blank" (road man). And
the films did not come.
The action of the feature company was
clearly a breach of the contract, the the-
ater men claim, but a lawsuit for dam-
ages for the cancellation is impracticable,
because it must be maintained in Seattle,
the head office of the feature company.
Portland exhibitors are taking excep-
tion to being placed in the tail end of
Seattle territory, and it is rumored that
one large feature company has already
come to appreciate the effect of the Port-
landers' attitude, and is contemplating
placing as agent in Portland a man well
known on Film Row.
Picture Shows Quit Vaudeville.
Portland, Ore. — The American and Ca-
sino theaters, managed by H. C. Stevens,
have discontinued vaudeville and musical
comedies, and hereafter will show Straight
pictures. I. Leeser Cohen, secretary of the
Portland amusement company, which owns
these theaters, reports business in both
houses to be excellent.
Mr. Cohen, who managed the Globe the-
ater when it was owned by the Portland
amusement company, is now actively en-
gaged in the theatrical producing game,
heading the Adelphia amusement enter-
prises.
Kofeldt Entertains Exhibitors.
Portland, Ore. — Pathe's "Mystery of the
Double Cross" was the attraction at a
special show at the Hippodrome theater
when W. W. Kofeldt, new manager for
Pathe, acted as host to Portland exhib-
itors March 9.
A New Film Company.
Portland, Ore. — W. A. Stone is back in
the film rental game. He has organized
the Empire film service, and the loca-
tion of his office is 14 North Ninth street,
the same as the Reliable film service.
He has contracted for a line of comedies,
and will buy his features on the open
market.
Chet Alderman on the Road.
Portland, Ore. — Chet Alderman, booker
at the General Film, has been appointed
traveling representative for that concern,
and Frank Markell, shipper, has been
promoted to booker. Jack Tillman, form-
erly with Mutual, is the new G. F. booker.
A special screening of the new General
Film features was held at the Globe the-
ater, March 6, the viewing' being in-
vitational to exhibitors.
C. E. Waite Weds.
Portland, Ore. — C. E. Waite, road man
for Pathe and International, has returned
from California bringing with him his
bride, formerly Miss Marjorie N. Knap-
pen of Hollywood, Cal. They were married
in Berkeley Feb. 26, Mr. Waite making
a combined business and pleasure trip
South for the occasion.
Wisconsin News Letter
By Frank H. Madison, 628 South Wabash
Avenue, Chicago.
Theaters Help Boost Milwaukee.
MILWAUKEE, WIS. — The work of the
Milwaukee Forward league, which
has started a campaign to advertise Mil-
waukee, has been indorsed by a resolu-
tion passed by the Motion Picture Exhib-
itors' league of Milwaukee. Not only has
the League approved the work, bul it lias
tendered the services of seventy-five the-
for the purpose of running slides
to i in i her the campaign.
"There certainly is plenty of room for
educational work in Milwaukee on what
she has tn offer," sai.i George Fisher,
manager of the AJhambra theater.
Milwaukee Exhibitors Commended.
.Milwaukee, Wis.- The I ':i i en 1 -Te;u liei s'
association has expressed confidence that
exhibitors In Milwaukee are striving to
get the best in motion picturei
This expression was made alter a list
of questions had been submitted to the
managers of local houses. The replies
indicated that the exhibitors were trj ihlc
in get the sort of pictures parents wanted
for children.
Free Shows to Combat Objectionable
Films.
Monroe, Wis. — Free moving picture
shows in the new Lincoln school three
nights a week are backed by representa-
tives of various churches, and are de-
clared to be "for the purpose of combat-
ing the present type of films" which were
shown in local theaters, and which tin \
"believe to have a demoralizing i ffeci
upon youth."
About Wisconsin Exhibitors and
Theaters.
Delavan, Wis. — L. H. Guhl, of Sauk City,
Wis., who has been manager of the Jack-
son theater in Milwaukee, has purchased
the rastime theater from H. O. Gardner.
Madison, Wis. — Frank Perlman will
manage the Varsity and the Pastime the-
aters, Harry Chappie having gone to
Oshkosh, where he has leased the Rex
theater. Chappie has changed the name
of the Oshkosh theater to the Palace.
Berlin, Wis. — J. D. McWilliams has
closed both the Gem and Atlas theaters.
Waupaca, Wis. — C. W. Porter has sold
the new Grand theater to J. P. Walter
Nelson and William Craig.
Chippewa Falls, Wis. — The new Rex
opera house has been leased to Clair M.
Waterbury, who since last April has been
manager of the Palace theater. Moving
pictures probably will be used in the Rex.
Algoma, Wis. — The construction of an
opera house is under consideration by
business men of the village.
Superior, Wis. — The opening of the Pal-
ace theater, erected by the Cook amuse-
ment company at a cost of $100,000, was
slated for March 19. The plan is to use
four acts of vaudeville and two or more
reels of pictures at 10 cents for matinees
and 20 cents for evenings.
Seattle News Letter
S. J. Anderson, East Seattle, Wash.
Two Alaskan Exhibitors Buy Equipment
for New Theaters.
SEATTLE, WASH. — A. E. Lathrop, owner
of a string of theaters in Alaska, is
in Seattle making plans for two new
houses, one to be built in Valdez and an-
other in Cordova. Both buildings are to
be of concrete and are to have space for
offices, as well as the theater. The one
in Cordova is to be five stories high, the
largest building in the city. Mr. Lathrop
has bought a $12,000 organ for his theater
in Anchorage, and is making arrange-
ments for the purchase of the equipment
for his new houses.
Another Alaskan exhibitor who is spend-
ing a few weeks in Seattle is Sylvester
Howell, of Nenanna. Mr. Howell's the-
ater in Nenanna has just been finished,
and he came down to buy the equipment
for it. One thousand theater chairs is-
part of the complete outfit which he pur-
chased from the H. A. Johnson Co.
2 1 5i )
Mutual's Northwest Force Resigns.
Seattle Wash. Owing to the resigna-
tion ..i J S, Woody, Northwest Mutual
manager, < >. F. Woody, traveling repre-
sentative out of the Scuttle office'; R. R.
Nave, booker in the Seattle office; G. A.
Reid, Portland's .Mutual representative,
and -i Harrington, Mutual's representa-
tive in th<- Spokane territory, there has
bei ii unite ., number of new na mes added
to .Mutual- payroll in the Northwest. T.
c Malcolm, ('east supervisor, who has.
I i Seat 1 1. fi i i lie past week, an-
nounces th< following successors to the
old force: -i L. Merrick, Northwest man-
ager; A. S. Kirkpalrick, to take over the
Portland territory, and C. P. Merwin, as
bookt i
THE MOVING PICTURE WORLD
March 31, 1917
Roadsho Film Corp. Has Exposition
Romance.
Seattle, Wash. — Manager L. Sussman of
tin- Roadsho film corporation, 21* Seneca
street, is advertising a brand new and un-
usual picture showing the San Francisco
fair from the Tower of .Jewels to the
Zone. The story is pictured by Miller
Bros.' 101 Ranch, one of the biggest wild
west companies in the United States. Two
thousand performers are in the cast, and
the picture is said to be every foot a
knockout. The Roadsho has the North-
west rights to the picture.
Dan Donnelan Goes With Triangle.
Seattle. Wash. — Dan Donnelan, one-
time newspaper man, then editor of
V-L-S-E Pals, which position he gave up
to g.> on the road for Vitagraph, has now
swoi n allegiance to Triangle. Mr. Don-
nelan is one of the best known and most
popular film men in the Northwest, and
Managei Hill is very much pleased with
his catch.
Manitoba Exchange Association Formed
Will Provide Co-Operation on Any Matter Affecting the Film Business in the
Province — Officers Elected for the First Year.
By E. C. Thomas, 821 Rogers Rldg., Van couver, B. C.
Temporary Decision in Metro Tangle.
Winnipeg, Man. — Putting at least a
temporary end to the Metro squabble, as
far as Manitoba is concerned, Chief Justice
is, of the Supreme Court, recently set
aside tin- injunction and replevin order
which had been obtained by Metro Pictures,
Ltd.. against the Standard Film Service,
Ltd. Supplementing his order to this ef-
Fustii Mathers granted a
further injunction conditional upon the
furnishing of identity of some responsible
partj in the jurisdiction of the court to
answer to any damage that may result.
WINNIPEG, MAN.— For cooperating in
any matter affecting film exchanges
in the Manitoba territory, the exchange
managers of this city recently formed a
body io he known as the Manitoba Film
Exchange Managers' Association, and the
following officers have been elected: J. H.
Boothe, of the Mutual, president; Ben
Bloom, of the Famous Players, vice-presi-
dent; Ralph Millar, of the specialty, secre-
tary anil treasurer. The members of the
association, including the managers of all
I he exchanges in this city, meet once every
week at luncheon, when questions affect-
ing the exchange business are discussed.
President Boothe informs the correspond-
ent of the -Moving Picture World that while
they are not anticipating any particular
trouble on account, of unfavorable legis-
lation such a thing is of course always a
possibility. Various restrictive measures
directed against the business have been
discussed in Winnipeg, and any legislative
action will And the exchange managers, as
well as the exhibitors, well prepared for
united action.
Mr. Boothe states that the Exchange
Managers' Association would be glad to
hear from any similar organization in the
United States or Canada.
Seattle Exchange Notes.
Seattle, 'Wash. — An advance showing' of
"1'atria in the New Washington hotel on
February 1 1> was very well attended. The
entertainment was concluded by a dance.
E. R. Redlich, Coast representative for
the Max Linder comedies, left Seattle last
week on a tour of the Oregon territory.
Al Rosenberg left Seattle last week for
a trip through Idaho, and got held up by
the snows.
E. A. Langley Heads Vancouver Uni-
versal.
Vancouver, .B. C. — E. A. Langley, form-
erly connected with the Canadian I'athe
distributors in the Eastern provinces, has
arrived in Vancouver to take charge of
the local branch of the Universal, relieving
Jules Revine, who has been in command
for the past few months. Mr. Revine will
now return to his previous berth as special
representative for Western Canada, and
is: scheduled to start eastward within a
short time.
M. H. Hoffman, general manager of the
Universal company, accompanied by Mrs.
Hoffman, was a recent visitor to Van-
couver, stopping' over in the city for a few
hours. During their short stay Mr. and
Mrs. Hoffman were entertained by Mr.
Langley and Mr. Revine and S. R. Taube.
the former Universalite now with Regal
Films, Ltd., World distributors for Canada.
Seven Theaters in Wash. Close Sundays
All Others in State Are Open — Pullman Exhibitors Petition for Right to Open
Out of Church Hours — Public Hearing Arranged.
H> S. Clarke 1'atchen, E. 1811 Eleventh Avenue, Spokane, Wash.
PULLMAN, WASH. — Rroponents and op-
ponents of Sunday motion picture
Shows will be given an opportunity to
exercise their persuasion over the mem-
bers of the council at the next meeting
of that body, Tuesday evening, March 20,
when the members will meet to take ac-
tion on a petition asking permission to
open the moving picture houses from 2
to fi o'clock Sunday. The meeting will be
open to the public, and the council invites
participation in the discussion by all who
have views on the subject.
The matter was presented to the coun-
cil by E F. Emmick. manager of the
Grand theater, who stated that the Sun-
day closing of the theaters here costs each
of the houses at least $4,000 a year. He
stated that the establishments have no
desire to interfere with church hours, but
ask permission to open only during the
afternoon and early evening. Manager
Emmick pn sented figures to show that of
the ::<;& motion picture houses in the state
only seven are closed on Sunday, two of
those being the Pullman establishments.
Sentiment in the council at present is
divided, some of the city fathers being
opposed to the proposition and others fa-
voring the granting of the petition. Cit-
izens ISO are divided on the question,
and considerable interest is expected to
he developed before the meeting of the
council.
Among Spokane Exhibitors.
Spokane, Wash. — More than 500 Chron-
icle juniors were guests of Manager C. E.
Stilwell at the four theaters of his com-
pany, the Casino, Class A, Rex and Unique.
The children showed no partiality, and
all four of the houses were attended by
crowds.
Spokane. Wash. — After three different
announcements to the effect that the
Strand theater would be reopened, none
of which materialized, George Blakeslee
has taken a year's lease on the house,
and will offer a regular program of vaude-
ville and moving pictures there, beginning-
Saturday, March 10.
Spokane, Wash. — A few guests of Man-
ager Ruffner of the Liberty theater wit-
nessed a private showing of the Alia
Nazimova photoplay, "War Brides," Sun-
day, March 16. Mr. Ruffner has also
booked "20,000 Leagues Under the Sea."
Spokane, Wash: — Captain F. E. Klein-
schmidt presented his "The War on Three
Fronts" at the Auditorium theater for
three days, beginning Saturday. March 10.
Herbert Lubin Back in Vancouver.
Vancouver, B. C. — Herbert Lubin, the
head of the Standard Film Service, erst-
while Canadian Metro distributors, has re-
turned to Vancouver after a trip taken to
New York to confer with the Metro heads
there. H, J Cohen, special representative
of the Metro corporation, is also in town,
and a definite announcement regarding the
future western distribution rights is ex-
pected within a few days.
St. Andrew's Day Celebrated by Scottish
Picture.
Edmonton, Alberta. — The Artcraft com-
pany's Mary Pickford subject, "The Pride
of the Clan," recently played a very suc-
cessful engagement at the Monarch the-
ater hex-, and on one of the days during the
run the entire membership of the local
St. Andrew's Society attendee! the theater
to enjoy a real touch of Scottish atmos-
plieie. The idea of setting aside a special
St. Andrew's Day originated with Hon. A.
C. Rutherford, who decided that the best
way to hold a get-together meeting of the
organization was by all going to the show.
Silent Sid Taube disguised as a feather
mattress, forcing Benny Cronk of the
Allen Theater to read some press dope
on World Films. The lad with cold
hands is H. Nathanson.
Wm. Hanscher Heads Local Regal Staff.
Vancouver, R. C. — S. B. Taube, who re-
cently opened the Vancouver office of Regal
Films, Ltd., World distributors, has en-
gaged as head of his local staff William
Hanscher, who has for the past few months
been acting as assistant to W. P. Nichols,
managing director of the National Amuse-
ment Company Mr. Hanscher takes over
his new position within a few days. An-
other Regal recruit is Danny Freeman, for
lo-these -many-years the ubiquitous shipper
!'<<r Universal.
March 31. 1917
THE MOVING PICTURE WORLD.
2151
NOW!
as
the
RUSSIAN REVOLUTION
is gripping the world's attention
"DARKE
RUSSIA
JJ
Is released by the World Film Corporation at the psychological moment.
Before-revolution conditions in Russia are shown in this picture with start-
ling fidelity.
The liberty-loving groups are shown fighting the "dark powers" of the
empire.
The old regime police are seen combatting the forces of light and progress.
ALICE BRADY is the star
The wonderful timeliness of this feature — its vividness, the immense scale
on which it is produced, its strength and its tremendous news value — make
this a record-breaking business-getter.
Released on the regular World program
Are YOU cashing in on the immensity, timeliness, strength and business-
getting force of the World Program by the use of longer runs ?
Increase your runs of World-Pictures Brady-Made NOW !
2152
THE MOVING PICTURE WORLD
March 31, 1917
Calendar of Daily Program Releases
Releases for Weeks Ending March 31 and April 1
(For Extended Table of Current Releases See Pages 2170, 2172, 2174, 2176.)
Universal Film Mfg. Company
Mutual Film Corporation
SUNDAY. MARCH 25. 1917.
REX— The Grudge (Two parts— Drama) ™
POWERS— The Love Affair of Ima Knutt (Cartoon
Comedy) and "Artistic China and Japan" (Dor-
sey Edu)
BIG U— The Rebel's Net (Drama)
UNIVERSAL SPECIAL FEATURE — The Purple
Mask (Special No. 13), The Leap (Two Parts —
Drama)
UNIVERSAL SPECIAL FEATURE— The Voice on
the Wire (Epsode No 13) The Mysterious Man
In Black (Two parts — Drama)
MONDAY, MARCH 26, 1017.
RED FEATHER — The Fighting Gringo (Five parts —
Drama)
NESTOR— Shot in the West (Comedy)
TUESDAY, MARCH 27, 1017.
GOLD SEAL— A STARTLING CLIMAX (Three Parts
- — Drama)
VICTOR — Never Too Old to Woo (Comedy)
WEDNESDAY, MARCH 28, 1017.
LAEMMLE — Is Money All? (Drama)
L-KO — Dippy Dan's Doings (Two Parts — Comedy)...
"NIVERSAL — Animated Weekly No. 65 (Topical)...
THURSDAY, MARCH 20, 1;,17.
IMP — David's Idol Dream (Two Parts — Drama)
POWERS — The Grand Canyon of Arizona (Scenic
Edu.)
LAEMMLE — The Mask of Love (Drama)
FRIDAY, MARCH 30, 1017.
IMP — The Perils of the Secret Service (Episode No.
4) The Crimson Blade (Two parts — Drama) ....
UNIVERSAL SCREEN MAGAZINE— Issue No. 12
(Educational)
VICTOR — Prodigal Papa (Comedy)
SATURDAY, MARCH 31, 1017.
BISON — Steel Hearts (Two parts — Drama)
JOKER— What the ? (Comedy)
SUNDAY. APRIL 1 1017.
POWERS — Inbad the Sailor (Cartoon Comedy) and
The Brightest Jewel on the British Crown
(Dorsey Edu.)
REX — Snow White (Three Parts — Drama)
UNIVERSAL SPECIAL FEATURE— The Purple
Mask (Episode No. 14, "Sky Monsters"- — Two
parts — Drama)
UNIVERSAL SPECIAL FEATURE— The Voice on
the Wire (Episode No. 3, "The Spider's Web" —
Two parts — Drama)
MONDAY, APRIIi 2. 1917.
RED FEATHER — The Bronze Bride (Five parts —
Drama)
NESTOR — Mixed Matrimony (Comedy)
TUESDAY, APRIL, 3, 1017.
GOLD SEAL — The Magpie (Three parts — Drama) . .
VICTOR — Please Be My Wife (Comedy)
WEDNESDAY, APRIL 4, 1017.
LAEMMLE — The Star Witness (Two parts — Drama)
L-KO — Nabbing a Noble (Comedy)
UNIVERSAL— Animated Weekly No. 66 (Topical) . . .
THURSDAY, APRIL, 5, 1017.
VICTOR — Somebody Lied (Two parts — Comedy-Dr.)
POWERS — Hagenbeck's Wild Animals (Educational)
BIG U — The Dawn of Decency (Drama
FRIDAY, APRIL 6, 1017.
IMP — The Perils of the Secret Service (Episode No.
5, "The Man in the Trunk" — Two parts — Drama)
UNIVERSAL — Screen Magazine No. 13 (Educational)
SATURDAY, APRIL 7, 1017.
BISON — The Burning Silence (Two parts — Drama) . .
JOKER — A Boob for Luck (Comedy)
LAEMMLE — The Blue Print Mystery (Drama)
02273
02274
02275
02276
02277
02278
02279
02280
02281
02282
02283
02284
02285
02286
02287
02288
02289
02290
02291
02292
02293
02294
02295
02296
02297
02298
02299
02300
02301
02302
02303
02304
02305
02306
02307
02308
02309
02310
02311
MONDAY, MARCH 2<i, 1017.
MONOGRAM — The Adventures of Shorty Hamilton
(No. 11, "Shorty Lands a Master Crook") (Two
parts — Drama) 05389-90
MUTUAL STAR PRODUCTION— Motherhood (Five
parts — Drama)
MUTUAL STAR PRODUCTION— Sunny Jane (Hork-
heimer) (Five parts — Drama)
TUESDAY, 3IARCH 27, 1917.
GAUMONT— Tours Around the World, No. 21 (Sub-
jects on Reel: Funchal, Madeira; Rostov-on-the-
Don, Russia; Ajaccio, Corsica) (Travel) 05391
WEDNESDAY, MARCH 28. 1017.
MUTUAL— Mutual Weekly No. 117 (Topical) 05392
AMERICAN — The Bearded Fisherman (Drama) 05393
NIAGARA FILM STUDIOS— The Perils of Our Girl
Reporters (No. 14, "The Counterfeiters — Two
parts — Drama)
THURSDAY, MARCH 20, 1017.
CUB— Be Sure You're Right (Comedy) 05394
GAUMONT — Reel Life (Subjects on Reel: Weaving
Indian Blankets; The Pulmotor; Swedish Gym-
nastics; The Famous Herald Clock; Winter
-Sports in Florida) (Mutual Film Magazine).... 05395
FRIDAY. MARCH 30, 1017.
MONMOUTH — "Jimmy Dale, Alias The Grey Seal"
Chapter 2, "The Stolen Rubies" (Two Parts —
Drama) 05396-97
SATURDAY, MARCH 31, 1017.
VOGUE — Freed by Fido (Two parts — Comedy) 05398-99
MONDAY, APRIL 2, 1017.
MONOGRAM — The Adventures of Shorty Hamilton
(Episode No. 12, "Shorty Solves a Wireless Mys-
tery") (Two parts — Drama) 05400-01
MUTUAL STAR PRODUCTION — The Devil's As-
sistant (Fisher — Six parts — Drama)
TUESDAY, APRIL 3, 1017.
GAUMONT— Tours Around the World No. 22 (Sub-
jects on Reel: Our New Islands in the West In-
dies—St. Thomas, St. Croix (Travel) 05402
WEDNESDAY, APRIL 4, 1017.
MUTUAL — Mutual Weekly No. US (Topical) 05403
AMERICAN — An Artist's Intrigue (Drama) 05404
NIAGARA FILM STUDIOS — The Perils of Our Girl
Reporters (No. 15, "Kidnapped" — Two parts — ■
Drama )
THURSDAY, APRIL 5, 1917.
CUB — The Lady Detective (Comedy) 0540i)
GAUMONT — Reel Life No. 49 (Subjects on Reel: Cul-
tivating Rubber Plants in Northern Brazil; A
One-Man Submarine: Magnetism — The Property
of Attraction; Making Bread the Modern Way)
(Mutual Film Magazine; 05406
FRIDAY, APRIL 6, 1917.
MONMOUTH — Jimmie Dale, Alias The Grey beal
(Chapter No. 3 — "The Counterfeit Five" — Two
Parts— Drama) f. 05407-08
SATURDAY, APRIL 7, 1917.
VOGUE — Why Ben Bolted (Two parts — Comedy) 05409-10
March 31, 1917
THE MOVING PICTURE WORLD
2153
Wid Gunning's Advice :
Wid Gunning- is famous throughout the world as
a motion picture critic. Several thousand of the
leading' theatre owners of America depend upon Mr.
Gunning's weekly service for information regarding
new pictures. Mr. Gunning says :
" 'The Barrier' is surely the greatest human
drama without spectacle ever presented in fitting-
lengths for an evening's entertainment.
"It is the best nine-reel dramatic story produced in the film with the possible ex-
ception of 'The Spoilers,' also by Mr. Beach, and I think that for heart interest the
character of 'Poleon has a much bigger appeal than any single element in 'The Spoil-
ers.' It will be a tremendous winner both from the viewpoint of possible business and
repeat business. I would be willing to bank upon the success of 'The Barrier' every-
where, principally because it has such a tremendous audience appeal. It will stir any
community and cause those who see it to recommend it enthusiastically to their
friends."
66
THE BARRIER
99
By REX BEACH
From its first showing at the Broadway Thea-
tre this wonderful photo-drama has captured and
swayed audiences as no other picture ever did. It
made them realize that here is something new —
something bigger and better and stronger — in
motion pictures. It called forth waves of ap-
plause as the thrilling- climaxes were reached.
And all because "The Barrier" is a great picture
greatly produced — the highest development of
the photo-drama.
REX BEACH PICTURES CO., Inc.
440 Fourth Avenue, New York
In Answering Advertisements, Please Mention the MOVING PICTURE WORLD.
215-1
HE MOVING PICTURE WORLD.
March 31, 1917
Stories of the Films
;HiMirci»nnii»iiMiiiiii»iiiiro
SELIG.
SELIG-TRIBUNE No. 20. i oiand Springs,
Me — Over the snow clad hills on snow shoes,
horse racing on the I'r:>z3n 'akes, and tobog-
ganing, these n:.ike Maine vintcis worth while.
Palm I tach, Fla. — Two items of interest loom
larg'. en the local horizon. Mrs. Octyen's tur-
tle catch weighing 000 pounds, and Fred Wood-
tuun, who t:ps the scales at 530 pounds.
Bomon, Mass. — Mile. Nile Devi and Mile.
Madrknne dancing in the snow their own con-
cern ji.ii of ibe "Awakening of Spring."
New Orleans, La. — Harry Gardiner, known as
the "human fly," climbs the outside of a 15-
story build. ng.
Washington, D. C— Dr. Paul Ritter, Swiss
amb.-c.sador to the United States, whose task
of looking after the German interests grows
daily more difficult.
101 Paso, Tex. — Taking advantage of the sud-
tli a increase in emotional patriotism the local
Red Cross unit does some intensive recruiting
I'm (Hilars.
SKLIG-TR1BUNE No. 21.— New York, N. Y.—
Steeple jack crawls along horizontal flag staff
of tli< Municipal Building, 300 feet above the
ground to untwist halyards.
Houston, Tex. — A typical Hawaiian scene is
enacted in the palm bedecked forest of the
sunny cuth, when pretty Myrtle Vail gives her
oiigin.n interpretation of the hula hula.
Boston, Mass. — Handcuff king crawls out
of a strait'acket to the amazement of spectators.
Washington, D. C. — Suffragists parade around
White House, which is carefully guarded hy
police
New York, N. Y. — Onions are accepted as an
admission fee to a movie show.
Washington, D. C. — President Wilson is in-
augurated a second term before an impressing
assemblage.
A QUESTION OF HONESTY (Two Parts).—
The east : Jim Wilson ( Casson Ferguson) :
Mrs. Wilson (Byrdine Zuber) ; Martin Burns
(Fred Eckhart) ; Jared Keeney (M. C. Von
Betzj; "Flinty" O'Neal (R. H. Kelly). Writ-
ten by .1. Edward Hungerford. Otis B. Thayer,
director.
Jim Wilson, searching for work, sees "Flinty'"
O'Neal, a crook, take a dollar bill away from
Pierre, a crippled beggar. Wilson, after a
struggle with O'Neal, rescues the beggar's stolen
bill. burns, a wealthy contractor, has seen
Wilson rush to the rescue of the crioDle, and
rewards Wilson witn a position in the Burns
company.
Jared Keeney, head clerk for Burns, and a
sneak, resolves to plot against Wilson and se-
cure bis discharge, for he is jealous of the
young man, and of the advancement Wilson
wins lor himself in Burns' office. He tells Burns
that he suspects Jim Wilson of being a crook.
Burns is confident that Jim is straight. How-
ever, he marks several bills and placing them
in the safe awaits developments.
Keeney abstracts several of the bills for his
own use, not knowing they are marked. He
places the balance in Wilson's coat pocket, de-
nounces him as a thief, and has the satisfac-
tion of seeing Burns convinced that Jim Wilson
is crooked.
En route home that night, Keeney purchases
a cigar and pays ior it with one of the marked
bills. Burns, entering the cigar store at that
juncture, recognizes the money as some that he
marked, and has Keeney jailed lor the real
thief.
Jim Wilson is exonerated and made chief
clerk, and the little ones at the Wilson home
and his wife are rewarded for many hardships
that they have encountered.
TO EXHIBITORS
If
you are doing something naw
and
interesting at your theatra
lot
our
correspondent know about it.
It
may
help others and help you as well.
Helpfully yours,
THE
MOVING PICTURE WORLD.
EVERYBODY WAS SAT1SF1EH. The cast
Weary Hikes (John Lancaster ; John McKnutt
i Win. Scott); Professor Astro (Wm. Hutchin-
son); Sara (Irene Wallace/; Uoldle I.o.x ( Lyl
lian Leigh ton). Written by 0. A. Nelson. , re-
duced by Norval ..lacGregor.
John M( i\nutt. a wealthy and eccentric bache-
lor, plays the good Samaritan to Weary Hikes.
a hobo, bestowing upon the tramp some of his
Old Clothing, neglecting, however, to remove a
wallet and some valuable napers. Professor
Astro, a fortune teller, is assisted by his sis-
ter, Sara. Business is bad and when they read
in the papers that McKnutt intends selecting a
wile in a novel wa», Astro curses his luck in
not being able to corral such a "sucker.''
Weary visits Astro, and Sara, examining the
hat, believes that tho hobo is John .\lci\nutt.
Astro, put wise, tells Weaiv that the firsi
woman he meets on leavin- the house will be
found to he wealthy anu willing to marry him.
Sara plans to meet Weary, but the plan miscar-
ries aim Goldie Lox, a wealthy but exceedingly
homely maiden lady, is encountered by Weary.
John McKnutt has missed his wallet, and fol-.
lowing the hobo, arrives at Astro's narlor. He
falls in love with Sara at first sight He wins
her in a card game, while Goldie Box bestows
her affections on Wear Hikes.
VIM.
SOMEWHERE l.\ MEXICO.— Harry and
Slats, two ambitious farm hands, after caus-
ing their employers much grief, decide to de-
part for a more exciting field of endeavor, and
by chance learn that their employer, Hicks,
and his brother, John, are preparing to leave
ior Mexico to locate a lost treasure.
Harry and Slats, bent upon getting there
first, start out immediately. They arrive at
the border line, but as they are not permitted
u pass they decide to submarine their way
across, their baggage serving as the subma-
rines. They succeed in getting on the other
side but learn that Hicks and John have
reached the treasure ahead of them. After
maneuvering for some time they discover
where the treasure is hidden.
They array themselves in all kinds of jew-
els and pose as bull fighters; and soon they are
the prides of the town. They enter an arena
K, s- it a Dull, bu' when a burro enters dis-
guised as a Spanish bull the crowd leaves
in disgust. The little town is then attacked
by bandits and our heroes sustain their repu-
tation, but when Hicks and John discover
that the balance of the treasure is missing
they soon find the robbers and a panic ensues.
IN STUM PLAND.— Doctor Stork leaves a Ut-
ile stranger at Chip's home. Chip tells his
little friend, Nell, all about the baby sister,
and Nell wants a little sister, too, so Chip
and she ask the doctor where he gets his
babies. He tells them in the stumps of trees
and they both determine to go baby hunting.
On their way they pass the doctor's house,
and, seeing his baby carriage, take the baby
out and run away with the carriage. They
hide the doctor's baby under a clump of bushes.
where it falls asleep. After looking in a
number of stumps and finding nothing. Chip
exclaims "there must have been somebody
here before us." Nell is disappointed and
stalls to cry. At last Chip comes to a large
stump, and, looking into it calls to Nell, say-
ing. "There's lots of babies here." He pulls
out three little rabbits, and they put them
into the baby carriage and start homeward.
In the meanwhile the doctor and his wife
ROLL TICKETS
SAVE MONEY
on Special and Stock
Tickets by Ordering from
KEYSTONE TICKET CO.
SHAMOKIN, PA.
Our Samples and Prices Tell the Story
1 i ■ (I their < li i id. Giving up the
they return home, ju-i In tin • Chip
and Nell coming through the fields with their
missing baby carriage. They are horrified to
e< Chip and Nell nive the carriage a push
over an embankment, and it rolls to the bot-
tom. Thinking their baby is in it they rush
up to ile carriage and drag out the rabbits.
The doctor administers a spanking to Chip
! all ends happily when the children bad the
doctor and bi-. wile io where the baby is
biddi ii.
ESSANAY.
THE FINISH (Black Cat Feature— Two
Parts). The cast: Rene Jarret (Mabel Bar-
dinei ; Norman Jarret (Ernest Maupain).
It might have fared bad for Rene Jarret had
n Dot been for the finish. Her husband, Nor-
man employed detectives to track her. They
reported she was entirely too intimate with
Robert Travis, a wealthy young clubman. Nor-
man pretends he lias suddenly been called out
of town, departs, then returns home about
midnight. He surprises Rene and Travis em-
bracing in his library. Covering the pair with
bis revolver, Jarret summons a reporter and
givei him a front-page story of his wit,
r'd'tv Travis, released, tcoes home and ends
his life. Rene is just reaching for a revolver
to end hers, when two property men, gettine
into a fight over a crap game, knock down
the scene. Sure, it is just a moving picture
being filmed.
CANIMATED NOOZ PICTORIAL No -~ (Car-
toon Comedy i. Miss I.otta Spuds, the belle of
Palm Peach, is caught by the Canimated cam-
era rejecting the proposals of a bunch of poor
millionaires whose only wealth consists of dol-
lars. Miss Spuds recently inherited 1,000,000
potatoes from her late uncle, Peck O. Spuds.
At Hard Tack, Minn., is shown Algernon Per-
cival Van Roquefort, champion baggage smasher
of the world. He carries 1,000 trunks on his
back at a time. The only thing he cannot
handle is his wife. Jacques de Tripe, the fa-
mous chef, shows how eggs can be boiled in
live ways -provided they are fresh eggs. Load-
ing cotton on a "land scow" for shipment is
pictured at Snowball. Ala. The High Cost 0
,-iving getting higher and higher in the Jinks
Family concludes the cartoon. How the arid
plains of Alberta, Cana-da. produce luxuriant
vegetation forms the other half of the reel.
THE WIFELESS HUSBAND ("Is Marriage
Sacicd?'' -Two Parts). The cast: Minerva
Stratton Booth (Marguerite Clayton): Milton
looth (Edward Arnold); Virginia Stratton
I Lillian Drew) ; James Stratton (Thomas Com-
merford ) : Raymond Bronson (Sydney Ains-
worth).
A husband, in Minerva Booth s opinion, is
a necessary evil — like a boll. After her mar-
riage to Milton she straightway forgets him
in a real estate business she and her mother]
Virginia Stratton. have started. Milton. Strat-
ton. another henpecked husband, and Raymond
Bronson. a mutual friend, picket the women's
office. By intercepting prospective purchasers
and buying them off. the men finally cause the
budding real estate women to go bankrupt
The latter then turn to their husbands fearfully
with pleas for forgiveness, and apologies for
losing so much money. Booth and Stratton
think the money well spent, however, for it
has brought them back their wives
KALEM.
THE BOGUS BRIDE (Ham and Eud Com-
edy).— Feeling much out of place in Pottsville,
the most married place under the sun, Ham
and Bud decide on a little team work as the
best means of attaining the free eats, the free
homestead and the other free things offered
to every couple embarking upon the sea of
matrimony.
After a twice-over shave and the use of cos-
metics. Pud nualifies for the job of posing as
Ham's better half. Now for the parson. It re-
quires all of Ham's ingenuity to produce a
ring, but he does it, and the twain are made
one. Amid cheers, the schemers set off for the
heme donated by the Anti-Single League of
Pottsville. Crocodile County.
1 hi m objects to his "wife" using tobacco in
any form and a fight ensues. It is reported
to the constable and ooor Ham is thrown into
the village lock-up. By flirting with the sher-
iff Bud manages to get Ham out of jail. As
Ham makes a flying leap for the passing
freight he pulls Bud's dresses off. but it is
too late for the chagrined Pottsvillians to do
more than shake their fists at the fast fading
figures of our intrepid explorers.
THE COLI EGE BOYS' SPECIAL (An Epi-
sode of "A Daughter of Daring"!. — The cast:
Helen (Helen Gibson I : Bob Cotter (L. T. Whit-
lock): T ineraan (G. A. Williams). Directed hy
Scott Sidney.
Boh Cotter and his chums from college are
en route for Lone Point on a camping expedi-
tion. Helen, the telegraph operator and statior
agent at Lone Point, is warned of the boys'
Fondness for playing pranks, but she promises
March 31, 1917
THE MOVING PICTURE WORLD.
2155
the conductor to set them down hard If they
start tampering with any of the railroad's prop-
ery.
Eob, impressed with Helen's beauty, tries to
steal a kiss and gets a bucket of water thrown
in his face. As the boys start off a little child's
ball rolls under Eob's feet. He thoughtlessly
ki ks it down the tracks. The next instant
Helen Is running toward the child and reaches
it just in time to leap out of the path of the
onrushing freight with the baby clasped in her
arms.
The following week Bob has Helen send a
telegram for a freezer of ice cream to be de-
livered by the down passenger in time for a
celebration at camp to which a crowd of girls
has been invited. Tne freezer fails to arrive
and the boys start by auto for the next town
for it. Their car breaks an axle on the re-
turn trip. me boys steal a box ear. release
the brakes, and start to coast toward Lone
Point. Bob has volunteered to act as guardian
of the brakes, but the overhanging beam of a
bridge knocks him senseless.
Helen gets a telephone message that a run-
away freight car has just passed Helen
sees a saddled horse tied to the platform and
mounting rides down the track. As the car
comes in sight she wheels around and vaults
into the open door, where Bob's chums are
standing, unconscious of their peril. Helen
crawls to the roof of the car and sets the
brakes. Bob comes to in time to see Helen
disappear down the tracks on her horse. She
beats the car to the switch and sidetracks it,
not more than two minutes before the Lim-
ited thunders by.
The story closes with the boys eating humble
pie before Helen and Bob presenting her with
his frat pin, the highest honor he could confer.
THE LOST LEGION OF THE BORDER (An
Episode of "The American Girl" — Two Parts).
— The cast : Madge King (Marin Sals) ; Roger
King (Frank Jonasson) ; Larry Kerwin (Ed-
ward Hearn) ; Montana Jack Logan (Ronald
Bradbury) ; A wily half-breed (Edward Clis-
bee). Written by Frederick R. Bechdolt. Di-
rected by James W. Home.
Madge King, the carefree daughter of Roger
King, millionaire land owner and cattle baron,
bids her father and her father's superintendent,
Larry Kerwin, good-by, and rides over the
hills in search of a stray colt, while the men
continue to examine the proposed site of a new
dam. As Madge draws near a creek she is
overtaken by Pecos Pete, an old time bandit.
She is struggling with him as a strange man
rescues her.
Madge rides after her father and Larry and
overtakes tnem in the town of Malapi. Madge's
father is able to place the rescuer of his daugh-
ter as Montana Jack Logan, an old time bandit
and one of the squarest outlaws. Unafraid,
Madge rides off alone to continue the hunt foi
the straying colt. Logan and Pete hold a con-
ference at the canyon mouth. Logan provides
Pete with a list of names of "all the boys"
and orders him to see that no others get by
him. There is mysterious business afoot.
Madge finally overtakes the colt. \t this mo-
ment she hears a rifle shot and through her
field glasses is able to make out that Pete has
shot one of her father's steers and is now
skinning it. With him is the half-breed. Hur-
rying forward Madge hides in the underbrush
and sees Logan's anger when he finds that
Pete has killed one of King's steers. Rough
looking men, each with a sack of provisions,
are arriving every minute. From her place of
concealment Madge cannot make out what it is
all about," but as the last of them rides off
she follows.
Meantime the advance guard has captured
King and Larry and tied them up in Malani.
the deserted town. Madge is also captured and
taken before Montana Jack. He orders her not
to go near the jail. That is the first thing
she does and she manages to droo her pocket
knife down the chimney so that Larry can pick
it up with his feet. In a few minutes the men
are free, but Peter has given the alarm and
the three outsiders are again brought before
Logan for judgment.
Madge slaps Pete's face and tells of his kill-
ing her father's steer. Logan favors turning
the Kings loose, but Pete objects The out-
laws take sides and demand action. While
some hold the arms of King and Larry, Madge
and Pete fight. The sheriff's posse, summoned
by the half-breed, comes into town. Madge
pleads with the sheriff to let the bandits pro-t
ceed across the border to establish their own
republic, where they hope to live the rest
of their days in peace. He yields and the cav->
alcade, in reality the lost legion of the border,
passes forever out of Uncle Sam's dominions.
"As good as gold." "As white as
•now." "As fine as silk." Why do
other papers in this field invariably
try to compare with the standard of
the MOVING PICTURE WORLD?
There's a reason.
Universal Film Mfg. Co.
UNIVERSAL FILM MFG. CO.
THE VOICE ON THE WIRE (Episode No. 3,
"The Spider: Weir — Two Parts— April It.—
The cast: John Shirley (Ben Wilson); Polly
.Marion t\eva Gerber) ; Red Warren (Francis
McDonald) ; Howard Van Cleft (Ernie Shields) ;
Dr. Renolds (Joseph Girard) ; Jap Vale) (Frank
Tokonaga) ; Capt. Cronin (Howard Crampton).
Scenario by J. T. Alexander. Produced by Stuart
Paton.
John Shirley, detective, arrives at his apart-
ment in time to receive a telephone from the
voice on the wire that his colleague, Polly
Marion, is in danger. He is about to start to her
apartment when he finds that his car has been
stolen.
He reports the theft to the police, but finds his
car with a note of warning in it. He starts
on his mission, but the car explodes from a
bomb, and he goes to the police station and ex-
plains. He is delayed, but arrives in time to
save Polly from being killed by a mysterious
hand.
That night he and Polly go to a party at the
rooms of the mysterious Red Warren. Red
forces Polly to ask Shirley to meet her there.
Shirley notices that Warren's hand bears a re-
semblance to the hand of the morning's ad-
venture. The fact is noticed as Warren is show-
ing him an old family coat-of-arms, telling him
that an ancestor of his had a grafted hand.
They leave the party at a late hour, and
Shirley is attacked on his homeward journey,
succeeding, however, in overpowering his as-
sailants.
Arriving home he finds that Howard Van Cleft,
the young millionaire, has sent a note telling
him of a contemplated yachting cruise, as he
fears to remain in the city longer. Shirley
phones for assistance and hurries to the deck,
where, in a running fight on the river, he saves
the life of Howard and sees him safely started
on his journey.
He arrives home after his day's adventure and
accidentally reads in a medical journal of a
wonderful operation in which a human hand has
been grafted upon an arm. He thinks of Warren
and recalls the coat-of-arms. He cannot fathom
the fact that the mysterious hand was disem-
bodied. The mystery is now deeper than ever.
THE PURPLE MASK (Episode No. 14, "Sky
Monsters" — Two Parts — April 1). — The cast:
Patricia Montez (Grace Cunard) ; Phil Kelly
(Francis Ford) ; his assistants (Peter Gerald,
Jerry Ash) ; Pat's aunt (Jean Hathaway).
In the preceding episode Pat had thwarted
the purpose of a band of anarchists who had
designed to drop incendiary bombs on Wall
Street. When the anarchists approached New
York in their airship Pat was ready in a bi-
plane to approach them before they reached
lower New York, and to attack their aircraft
from above. In this she succeeded, and the
criminals were glad to escape with their lives.
The exploit of the anarchists attracted the
attention of the Government, and when inves-
tigation pointed to the "Purple Mask" as hav-
ing participated in the raid, orders were issued
from Washington that the girl must be appre-
hended. Phil Kelly was called in by Secret
Service operatives to assist in the capture.
While Pat was walking through the grounds
surrounding her home, the officers captured
her, but she was immediately rescued by the
Apaches. In a few moments Pat was again at
the mercy of the officers who forced their way
into a room where tne Apaches were in session.
The girl refused to submit, and when an op-
portunity came she smashed the officers over
the head with a heavy vase and started a mix-
up that permitted her to escape through the
window.
Secret Service men went in pursuit of Pat.
She led them over roofs and housetops, until
she attempted to slide to the earth and safety
by using the branches of a tree. When she
reached the ground there was an officer wait-
ing to handcuff her. The men led Pat to their
automobile, but as they were about to drive
away the Apaches again attacked them.
With one handcuff attached securely to Pat's
wrist, the officers fastened the other bracelet
to the framework of the automobile, while they
engaged in a fight with the Apaches. Pat's
men were overcome, and the episode ends with
Secret Service men driving away from the
scene in their automobile, with Pat their
prisoner.
fourteen miles away. We overlook Bright
trail, and then follow the Hermit trail,
one of the flvo known trails Into the canyon.
The end of the latter is 5.0<X) feet below the
yon on the Colorado
ilnt 1,400 feel above the waters.
we see the rapids of the same river,
from a point 6,0 ■[ lielow the rim of the
canyon. It is this river which has hewn out
the wonderful cleft.
INDIA, TIN': BRIGHTEST JEWEL IN THE
BRITISH CROWN (Dorsey Bdu.— April 1).—
Rice is the staff of life in the Orient, and it Is
the women who cultivate it. The work Is diffi-
cult and tikes many hours each day. Field
laborers on the Malba Coast are serfs, and go
with the land. We sec their primitive irri-
tating wheel, and a still more primitive de-
vice for transferring water from one field to
another. The water buffalo is used for plow-
ing. A threshing scene, when the rice Is ready
for harvesting, is seen in a rich farmer's yard.
Finally the rice reaches the household of a
poor man, and is pounded Into flour by the
woman in a primitive hand mortar.
INBAD THE SAILOR (On Same Reel as
Foregoing). — Inbad is telling the story of his
adventures. He tells how he was wrecked and
awoke on a desert island. He has wonderful
adventures, but finds it difficult to make his
hearers believe what he tells them.
VICTOR.
NEVER TOO OLD TO WOO (March 27).—
The cast: Harry Thompson (Jack Nelson);
Mary Hull (Marjorie Ellison); Henry Thomp-
son (L. M. Wells) ; Justice Higgins (Bert
Law) ; Widow Hull (Mrs. George Herandez).
Scenario by Calder Johnstone. Produced by
George Cochrane.
Henry Thompson is a miserly old fellow, and
docs not approve of his son's wooing of the
Widow Hull's daughter. The widow is a gay
old lady herself, and is admired not only by
Mr. Thompson but by Justice Higgins. A
duel between the two for her favor is started
by Harry and Mary. Higgins buys a buggy,
and Thompson follows suit. Then Higgins gets
a Ford, and Thompson a touring car. The
widow goes out in the Ford with the justice,
but they break down, and she is rescued by
Thompson.
Mary and Harry are out in his machine, and
see their mother and father coming after them
in Thompson's car. They think that they are
being pursued and determine to be married.
Higgins fixes his car, and the police com-
mandeer it in order to arrest Thompson for
speeding. All arrive together at the justice's,
and there are two marriages, and many fines
for speeding to appease the justice for the loss
of the widow.
PRODIGAL PAPA (March 30).— Jane's father
goes to the city with his savings amounting
to $1,000 in a satchel in response to a letter
from two crooks, who promise to increase It to
four thousand for him. His daughter finds the
letter and shows it to Harry, whom she loves.
He determines to follow the old man.
In the city the crooks have prepared a satchel
just like the old man's, with counterfeit money
in it. Harry traces them, and obtains the
satchel containing the real money, by giving a
signal which the crooks mistake for that of
their pal. Then he leaves for home with the
money. When the old man returns with the
counterfeit, Henry tells him that it is worth-
less. He is much broken up until the young
man explains what he has done, and then tne
PRESENT LAWS
are sufficient to deal with
objectionable pictures
THE GRAND CANYON OF ARIZONA (March
29). — Views of the Grand Canyon of Arizona
were secured by Clyde R. Cook and are re-
leased as a Powers educational. We see the
sun rise over the rim of the canyon near El
Tgyar, t'ib oppoDsite wall of tbe canyon is
CENSORSHIP
is an unnecessary burden
upon the taxpayer
o
VOTE
AGAINST
IT
Theater managers see page 1944 of
Moving Picture World, March 24th
issne, ,
2156
THE MOVING PICTURE WORLD.
March 31, 1917
old man says that such a clever fellow may be
bis son-in-luw.
NESTOR.
SHOT IN THE WEST (March 26).— The
caBt: Edith (Edith Roberta); Sheriff (Lee
Mnran) ; His Deputy (Harry Nolan) ; Mayor
(Fred Gamble) ; Parson's Son (Eddie Lyons).
Written by C. B. Hoadley. Produced by Louis
Chaudet.
Edith, a Boston novelist in search of local
color, arrives at Grizzly Gulch. The boys hear
of her coming, and though the town has long
since reformed, determine to return to the
"bad eld days" during the time of her visit,
so that she shall not be disappointed. They
meet her and the sheriff starts things by
shooting a man who steps in front of her.
Then he tells of a desperate bandit, "Rattle-
snake Ike," who is in the neighborhood. This
is none other than Efli ;<\ tile parson's son,
dressed up for the occasion. He appears and
holds up the gang, giving the money to Edith.
She deposits it with her own in the bank, and
then "Uatlesnake Ike" holds up the bank.
They capture Ike and prepare to hang him,
but Edith shoots the rope in two, and forces
Ike, at the point of her revolver, to board the
train with her. She tells him that she is go-
ing to reform him in Boston, and the boys
have to watch the disappearance of Eddie, with
all their available funds.
WHAT THE
JOKER.
(March 31). — The cast:
Gale (Gale Henry) ; Bill (William Franey)
'J ■■ Queen (Lillian Peacock) ; Milt, the devil
(Milburn Moranti) ; Iceman ("Kewpie" Mor-
gan) ; Book Agent (Bobbie Mack); Mother-in-
law (Martha Mattox). Produced by William
Beaudine.
Bill has brought in the wood for the fire,
gets it started and sits down in a rocker,'
where he drops off to sleep. Gale sees his foot-
tracks on the floor, picks up the rolling pin
and goes after him.
Bill dreams that the devil appears and
changes jobs with tiim. Bill, in Hades, sees
the Queen, who smiles at him and invites him
to sit on the throne with her.
The Devil, as Bill, has to walk the floor with
the baby while Gale sleeps. He returns to
Hades, confronting Bill and the Queen. Bill
refuses to give up his place and chases the
Devil away. The Devil returns to the earth
and touches Gale with his fork, causing her to
disappear below.
Gale rushes to Bill, who jumps into a red-
hot furnace. Bill wakes and finds Gale stand-
ing over him with the rolling-pin.
IMP.
DAVID'S IDOL DREAM (Two Parts— March
20).— The cast: Dave (Jay Belasco) ; Letty
(Madge Kirby); Paul Steward (Rex Rosselli);
Mrs. Steward (Miriam Shelby) ; their daugh-
ter (Elizabeth Janes). Scenario by Malcolm
Strong. Produced by Walter Morton.
Dave is a struggling young artist ' who has
a great penchant for heathen idols. He and
Letty, who is an illustrator, are engaged. Dave
finishes a painting and takes it to the art
dealer's, w"ho that day has had returned to him
a hideous-looking idol. Paul Steward had
purchased it, but his wife insisted upon its re-
turn. While it was in the possession of the
Stewards, their small .daughter amused her-
self with stuffing its gaping mouth with every-
thing she could discover, including her mother's
valuable string of pearls. The art dealer offers
to exchange the idol for the painting, and Dave
takes it home.
Letty is angered and breaks their engage-
ment. Dave, disconsolate, falls asleep and has
a dream in •which he thinks some strange man
is trying to take Letty from him. In his ex-
citement he knocks over the idol and the string
of pearls falls from the open mouth. Letty,
in her room below, hears the thud and hurries
upstairs. The lovers become so much en-
grossed with each other that they forget all
about the idol.
Meantime the loss of the pearls is discovered
and the Steward chauffeur is arrested for the
theft. Detectives trace his movements and
find that Steward sent him with the idol to the
art dealers. The detectives deduce that the art
dealer is the fence. He disclaims having the
jewels. They visit Dave's apartments and there
"ARGONAUTS OF CALIFORNIA''
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Harold Bell Wright's famous love story of
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Available for state rights.
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9-11 Tottenham Street, London, W., Eng.
discover the jewels hanging out of the mouth
of the idol. They remember that the little girl
found enjoyment in feeding the idol and the
mystery is solved. Happiness comes to the
lovers, for Paul give; Dave an order for sev-
eral paintings.
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■mm
PERILS OF THE SECRET SERVICE (Ad-
venture No. i -"The Crimson Blade"— Two
Parts— .March 2!)).— The fast: Yorke Xotov
(Kingsley Benedict); Carson Huntley (Jay Be-
lasco) ; Hassan Bey (.Frank Whitsou) ; Yon
Ladenburg (Harry Mann); Cecilia Reginald
(Roberta Wilson); Mesrour (C. G. Briden);
American Consul (Harry Archer). Written and
produci '1 by Bronson Howard.
Herman Von Ladenburg, ostensibly the
of a Saxonian gun factory, had orders
(o supply the Filipino rebels with the muni-
tions of war. Yorke X'orrow, Secret Agent of
I lie Department of State, was delegated to see
that nothing of the sort was done. Von Laden-
burg was to start for Hong Kong the follow-
ing day, but for some reason unknown to Xor-
roy. he was going to stop off in Xeropa, Turkey.
Xorroy told his confidant, Carson Huntley, that
it was their business to sec he stopped there
permanently.
Meanwhile, Miss Cecilia Reginald, an Ameri-
can girl, arrived in the Turkish town of
Xeropa. Hassan Bey, the assistant Minister of
War and autocrat of Xeropa, determined to get
Cecilia. He ordered his Chief E'unuch Mesrour,
to kidnap her that night. Von Ladenburg,
Xorroy and Huntley arrive at the town where
Xorroy registered their names as Ludwig
Fulda, a Saxonian, and his secretary, Hoffman.
When Von Landenburg went to see Hassan
Bey the guard told him to come that evening,
and though there would be a different gate-
keeper then, he would leave orders for him to
be admitted. Huntley, hidden nearby, heard
these words. After Von Ladenburg left, Hunt-
ley, waiting for a chance to move on, was
noticed by Cecilia. She threw a note to Hunt-
ley informing him who she was and that she
was held a prisoner Unless she consented to
marry Hassan Bey.
Xorroy determined to keep Von Ladenburg*s
appointment with Hassan Bey. He managed
to get the Saxonian in a drunken stupor and
hastened to the palace. There Hassan Bey,
thinking Norroy was Von Ladenburg, for he
had never met the man, showed him firearms
and finally brought forth a poisoned dagger.
Huntley had gone to the palace to rescue
Cecilia and had been taken captive by Hassan
Bey. The guards had taken him to the court
where they had begun to torture him. Norroy
had found the note left by Huntley saying that
he had gone to the palace. While the Turk's
back was turned, Xorroy snatched up the
poisoned dagger and told the man to bring out
his prisoners. Though Hassan called his guards,
they were appalled at the sight of the dagger
and refused to go near Xorroy. When the cap-
tives were brought into the room, X'orroy forced
Hassan to phone the American Consul to hasten
to the palace. By use of tile daeger, they all
escaped from the place. The Turk, crazy with
anger, ordered Mesrour to follow Xorroy and
either to kill him or lose his own life.
At the hotel, Mesrour, climbing through the
window and mistaking Von Dandenburg, who
sat in a stupor at the table, for Xorroy, stabbed
him in the back. He was just going to kill
Huntley, when XTorroy entered the room, caus-
ing him to flee. Xorroy. about to shoot the
Turk, lets him go when Huntley says that
Hassan will kill him anyway.
GOLD SEAL.
THE STARTLIXG CLIMAX— CThree Parts-
March 27). — The cast: George Telford (Val
Paul) ; Gould Hunter (Fred Church) ; Harvey
Reed (Dan Leighton) ; Margy Summers (Ger-
trude Asterl; Ormsy (Charles G. Briden).
Written by Karl Coolidge. Produced by Geo.
Sargent.
George Telford is a short story writer. His
friend and critic. Gould Hunter, in discussing
one of Telford's stories says that platonic
friendship is a rare thing, and that few men
would give up their wives without a fight. In
his opinion, the public looks for the "different
ending."
Margy Summers, an orphan, weary from a
day's vain search for employment, enters her
rooming-house and is seen by Ormsy, a bar-
barian of the underworld.
.Margy reads an advertisement for a sten-
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March 31, 1917
THE MOVING PICTURE WORLD.
2157
ographer, wanted by George Telford. She goes
to his house and finds him out, but is allowed
to wait. Telford engages her and it is not
long before both he and Hunter are interested
in her. Telford finally proposes, and thev are
soon married.
Telford begins to suspect that Margy has
married him for his wealth. She is constantly
In the company of Hunter. The doctor warns
Telford that a violent quarrel might cause his
death, as Telford has a weak heart. One night
Hunter and Margy return from the opera and'
icltord sees the stain of crushed violets on
Hunters shirt lront. Margy and her husband
have a quarrel; he retires to his den. When
she. enters later she finds him dead.
Telford had a twin brother whose' heart also
was weak. They heard he had died in South
America, but really he had been in prison for
fifteen years. The shock of meeting proved too
much for him. He died in the room, and Tel-
ford exchanged clothes with him and left the
house.
Telford stays awav for six months When
he returns Mariry tells him he is too late she
has come to love Hunter. Telford, confronting
Hunter, tells him that he is going to fight for
Margy.
The husband does fight to get his wife back
but Hunter declares that it all depends on the
sort of a woman you marry.
BISON.
STEEL HEARTS— (Two Parts—March 31).—
The cast: David Driscoll (E. C. Wallack) ;
Lucille Lawton (Marie Walcamp) • George Bel-
moiit (L. C. Shumway); Jack Belmont (Lee
Hill) ; Lucille's Maid (liypsy Sontorisj.
Lucille Lawton is a ward of David Driscoll
superintendent of the Belmont Iron Works'.
George Belmont, the head in the industry, is
the pampered pet of society. His younger
brother Jack is just the opposite. Jack inherited
a big block of railroad stock; got a job as a
worker on the railroad and is now engineer.
Jack on one of his regular runs is horrified
to see a horse dashing toward the train with
Lucille dragging from the saddle. Jack calls
the fireman to take his place and leaping from
the train, succeeds in bringing the horse to a
stop. His brother drives up in an auto and
Jack surrenders the unconscious girl to him
to be taken to a hospital.
It is two months before Lucille fullv recovers.
She goes to the railroad yard to thank the en-
gineer. Jack comes to his engine and is greeted
by Lucille. He promises the girl to call on her
the following evening. George has fallen in
love with Lucille and promises Driscoll that if
he will use his influence to favor his suit, that
he will receive a large compensation.
Lucille has become more and more interested
in Jack. When Jack calls at the house he finds
George there. Driscoll monopolizes Jack's time,
leaving the girl to George.
George comes to the office half drunk, Dris-
coll tells him Lucille will be alone that night
and suggests that he call. Lucille has retired
when George arrives and forces his way through
the door. The maid tries to keep him out and
a struggle takes place between them in which
the maid is knocked unconscious. Lucille tries
to get Jack on the phone and leaves word at
the office for him to hurry. She barricades her
door, but George, in his drunken frenzy, breaks
the door down and attacks her. Jack gets the
message. Hastily cutting off the engine, he
and the fireman make a dash for the house.
Driscoll's auto is wrecked and he is pinned
under it. The maid has revived and attacks Bel-
mont again. He throws her down the stairs.
Jack breaks in and they have a fight. George
is knocked down the steps. Driscoll is found
to be only bruised. Learning George's real
nature, he is glad that he has received such
a good lesson.
LAEMMLE.
IS MONEY AL.^- (March 28) .—The cast:
Mary Ellen (Irene Hunt) ; Billy (Leo Pierson);
Mrs. Sardoni (Roberta Wilson) ; her husband
(Richard Ryan). Scenario and production by
Ruth Ann Baldwin.
Mary Ellen worked in a store. Bill, who
walked to the store with her every morning,
was a good man but he was only a boiler
maker. Today was Mary Ellen's birthday. She
was hoping that Eilly had brought her a wrist
watch. But when he met her and displayed the
bouquet of violets she rather bitterly replied
that she had become used to not having the
things she wanted.
Mary Ellen was sent to take a box to Mrs.
Sardoni, a wealthy woman. The maid led her
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to the lady s boudoir. The maid brought In a
large box of pink roses with a man's card In
them. Mary Ellen thought this was most ro-
mantic and envied the lady.
Soon Norman Sardoni, who was made of the
stuff of which Mary Ellen's dream heroes were
made, entered and saw the flowers. He scowled
while his wife was quite embarrassed. Mr/
Sardoni then looked at the gorgeous dress which
had come in the box and told Mary Ellen to
return it as it would not do at all. Mary Ellen
dreamed all day while at worked of such a
man as Sardoni, of a house like his and of
clothes like his wife's.
Billy took her to a picture show that evening
but she sat through it unseeing. In the home
of which she dreamed, strange things were hap-
pening. Sardoni pieced together tue torn bits
of the card sent with the roses and read the
words written by Reggie, a clubman. Hurry-
ing home, he found that the man bad been in
his wife's boudoir. Reggie had heard his ap-
proach and had escaped through the window
leaving his hat. Sardoni threw the bits of the
card into his wife's face. Then he drew a re-
volver and tired straight at her.
When Mary Elk-.i and Billy were coming
from the show she was startled to hear "Extry '
All about Norman Sardoni shooting his wife''1
Billy bought a paper for her, and sitting down
on a park bench she read about Norman Sar-
doni shooting his wife and then killing him-
self because of a young clubman. She thought
of the pink roses and pictured the whole affair
Unconsciously her hand touched the violets and
she told Eilly that she didn't want to be rich
but just happy. Mary Ellen was through with
dreaming.
THE MASK OP LOVE — (March 29).— Car-
lotta and her old father, struggling for an ex-
istence, are befriended by Marino, a hardened
character of the underworld. Marino, under the
guise of friendship, misleads Carlotta, who puts
up a brave fight. She is rescued by Peter, an
old friend who happens to come on the scene.
In the meantime Carlotta's father, learning of
Marino's perfidy, swears vengeance. He soon
finds Marino and a fight follows. Marino is
about to stab Carlotta's father when he is sub-
dued by Peter. Peter and Carlotta are now
happily married and lay plans for a happv
future.
RED FEATHER.
THE SCARLET CRYSTAL— (Five parts-
March 19).— The cast: Priscilla Worth (Betty
Schade) ; Vincent Morgan (Herbert Rawlinson) ;
Marie Delys (Dorothy Davenport); Maxfield
Durant (Raymond Whitaker); Peggy Lovel
(Marie Hazelton) ; Helen Forbes (Gertrude
Astor) ; Billy Van Duyn (Richard Ryan). Writ-
ten by J. G. Alexander. Produced by Charles
Swickard.
Priscilla Worth, an innocent country girl,
goes to the city to visit her aunt, a typical
society butterfly, who has sent for her, think-
ing her childlike simplicity will afford a wel-
come relief to Vincent Morgan, a wealthy
bachelor and man-about-town. The plan works
well. Vincent marries Priscilla, and takes her
on a tour around the world. In Egypt a fortune-
teller says Priscilla is the kind of person who
can see the inner meaning of things and Vin-
cent buvs her a crystal.
On their return Durant, an artist who painted
Priscilla's portrait before she married Vincent,
lets her know he stil loves her, but she does
not at once repulse him. Vincent's friends be-
siege him to return to the gay life, and Marie
DeLys, an actress, is particularly insistent, for
she has never forgiven Priscilla for marrying
Vincent and longs to get Vincent back into her
power. Vincent, however, will not listen. He
goes to the studio of Durant to get the portrait
of Priscilla and meets Peggy, Durant's mouel.
Her innocence appeals to him, and he promises
to befriend her if she ever needs assistance.
Priscilla arrives and looking through the cur-
tains sees her husband and leaves.
The next day Durant delivers the portrait.
Vincent arrives and is angry at finding the
artist with his wife. Later he upbraids his
wife for receiving the man, ViUom gossip de-
clares to be still in love with her. The next
day he yiei-s to the invitations of his old
friends. He reads that Durant has left town,
and that a woman is said to be the cause of
his going. .ie jumps to the conclusion that
the woman is his wife, and rushes to his
friends. Marie prevails upon him to call upon
her.
In a cafe one night, where Vincent has been
fi'"'k'"S more I ,,„, „„. lul]1 JJ ™™
an old friend, Billy Van Duyn, eacortlng ; Peg-
By ■and ahum to enter a tax. with her. He re-
" ,s l,ls [■" i the pair and
y home alone. He .-..urns to the
cafe and anally roes hoi ed. Pria-
iltlng her , a has
wi,e„ be cornea ...
her door The
u':lt ' ' i aim and
'■'■'!'" and her mother dead
,„^":' """ I her conscience,
and becomj i a drug oena . seeits out tie
or going with
and make a scene. .Marie, ,„ fealoua
?ta,bs "," ■''• As he falls over her
body ' rhankfully he iffi? and
dresses to meet his wife. There is a mutual
«P»anation and they determine to begin again
with a better understanding. «*>"■"
THE pightINQ GRINGO-(Five parts-
i,' v.'- Vr,-1^' (:,St: Ah,ry •S,,,,t" (Claire" u
I ',yJ' „?6d 'Sau""<-TS (-airy Carey); Arthur
Saxon (George Webb); Jim thill GettingerT
Perez (T. Du Crow;; Belinap (T. V. Critten-
l£l\ l'"'/' ,K'X u" R°«>elli); Pedro (Vesta
bySfred TkZ^ MaU" ^"^ Produced
°n,, their ,Way t0 Panama "Red" Saunders, a
youth, meets Alary Smith and Arthur Saxon
They become friends and he learns .Yfary is
on her way to do missionarv work with a Mr
Belknap. Arthur and Alary quarrel frequently
and Mary tells him though sne loves him, he
must prove himself to be a man. Arthur loathes
aelknap and denounces him, but Mary is loyal
At the dock Jim, a rancher, asks the cap-
tain for a husky wnite mail who can be trusted
nie captain recommenus Red. Through his
grit Red wins out. Thrown from his horse, he
is hurled into the lap of Orinez, a little fat
Spaniard, head of tue Government party and
the ablest man in Panama. Red saves him
from three bandits one night and the two
men become good friends.
Red goes to see Mary, who demands that he
never speak to Arthur, ned goes to the store
of Perez where Arthur is working, and finds
him in a deplorable condition. Arthur tells
him why he has been drinking hard.
From the time they were chiiuren he and
Mary had been sweethearts. Thev met BeiK-
nap, and Mary became interested in missionary
work. One night he had been accosteu by a
woman who fainted in his arms. He carried
her to the store, fed her and then takes her
to his room to rest, after which he left. Eelk-
nap nastened to tell Marv. When Arthur next
saw her she told him that ms presence was
an insult.
Red goes with Perez to his home. urinez
rusnes into the room and tells them he had
seen Belknap meet Zampeto, the leader of the
revolution, and heard him promise to make the
converts join the revolution, if zampeto would
endow his mission.
Red hears the revolutionists on their way
to the ranch, so with the nelp of three men he
barricades the store and hurls cans of tomatoes
at the crowu, but is wounded severely bv the
time a troop of soldiers come to their rescue.
Orinez, Perez and Jim arrange to trap the
revolutionists that night. When Red finds out
about their plans, in spite of his helpless arm,
he joins Arthur and the qtner men; fires at
Arthur, wounds him in the~arm, and states he
wants to tell Mary he is wounded and he
couldn't tell a lie to her.
The revolutionists are caught and Red with
Orinez and Perez goes to the mission. Belk-
nap enters and lunges at Red with a knife,
but Red thrusts his revolver in his face and
gives Belknap an hour to mane his escape.
Mary rushes into the room. He tells her Arthur
is wounded. She demands to be taken to him.
When EeiKnap tries to follow them, Perez and
Orinez remind him he has onlv an hour.
Though Mary refuses to listen *ieu insists
upon telling her the whole story. They hurry
to the hut. Arthur puts his good arm about
her as she uings her arms about his neck.
Red turns away and goes alone toward the
town.
UNIVERSAL.
ANIMATED WEEKLY No. 63 (March 14).
Janitors Go on Strike. — Hundreds of flat
A VERITABLE GOLD MINE OF SELECTED,
HELPFUL INFORMATION
Is contained in each weekly issue of the
MOVING PICTURE WORLD
Your Name Ought to Appear on Our Subscription List.
2158
THE MOVING PICTURE WORLD.
March 31, 1917
house "czars" throw down brooms and mops,
demanding more pay. — Chicago, 111.
Alter 8 Mouths' "War"— 12th and GOth Regi-
ments given warm greetings on return from
M( clean border. — .New York City. Subtitles:
1-ih 's armored motor cars. Fighting tith.
"Suits" Make Last Appeal. — Seekers ol "Votes '
lor Women" march around White House on
day before Wilson is Inaugurated. — Washing-
ton, D. C.
Preparing for '17's Battle. — Chicago National
Leaguers arriving at coast lor spring training.
— Pasadena, Cal. Subtitle : First time in '17s
uniform,
Germans' Prison Ship. — Japanese steamer
lluuson Maru, taken by sea raider and used to
cany ashore prisoners froin other ships. — New
York City. Subtitles : The officers and crew.
Broadsword practice. A member of the crew
in native dress. Corns never trouble him.
To Scatter .Death. — Great Britain bending
every etlort to rush ammunition to front. —
Somewhere in England. Subtitles: Ammunition
leaving factory. Taking powder to cannon.
Boom ! Torpedoes ready for warships.
Teachers for Preparedness. — 1,7(J0 school
ma'ams visit students at naval training station.
—Lake Bluff, 111. Subtitles: Drilling in giant
hall. Teachers sample sailors' food.
flaying War in Air. — Men studying to be
airmen in U. S. Army pursue "enemy's " scouts.
■ — Miueola, L. 1. Subtitles: Starting armed
biplanes. Trying new incendiary rocket. Bat-
tle in air inese rockets are controlled by
aviator's loot while in air. Airmen fall to
earth. No one hurt.
Women Can Aid in War. — Films show
"weaker sex" at some of the occupations that
would free men for lighting. — New York City.
(Courtesy New York Hippodrome.) Subtitles:
Hundreds can drive autos. Could carry mail
easily. Sympathetic to injured. Some could
handle freight. Fine looking traffic cops !
Cartoons by Hy. Mayer.
UNIVERSAL SCREEN MAGAZINE (Issue
No. 12 — March 30). — This issue starts with
views of the Life Saving Station, many of
which dot the entire coast line of the United
States to guard our shores.
We then visit tne alligator farm in Southern
California. Then comes a cooking lesson, by
Mrs. A. Louise Andrea. She shows us how to
make apple snow, ihe reel then gives us inter-
esting views of the process of making unbreak-
able dolls for the kiddies. It ends with a few
moments with Willie Hopkins, who models a
study of Joe Martin, the Universal ape, which
seems to come to life as we watch it.
UNIVERSAL SCREEi\ MAGAZINE No. 13.
(April til. — This animated reel brings to you
in motion pictures the activities of the world's
work. i
What we eat : A modern hotel's kitchen. Prep-
arations of food in these establishments is un-
der the constant supervision of inspectors de-
tailed by the Department of Health. Subtitles :
Health Department inspector demands medical
cards. Each employe is manicured daily. Each
order given to the steward is transmitted to the
kitchen by a telautograph, an automatic writ-
ing machine. The chef receives the order. The
kitchen receives meat for cooking. A squad of
cooks is continually at work. Bread and but-
ter served without handling. The dish wash-
ing machine is a time saver. It cleans hun-
dreds of utensils a minute.
Industries : Porpoise fishers. These huge fish
are taken by the thousands each day off the
Atlantic coast. Subtitles : Off for the daily
net planting. A porpoise at play. Oil extracted
from this fish, a member of the whale family,
sells for 40 cents an ounce. It is used to
lubricate the works of chronometers and fine
watches. Hauling in the nets. The full grown
porpoise weighs about 200 pounds. The hide
of the porpoise makes an excellent leather.
Preparedness: Making of shells. In this mill
old junk, gathered from the four corners of the
earth, is transformed into the death dealing
missiles of war. Subtitles : Some of the junk
utilized by the plant. The iunk is handled by
a huge magnet. The blast furnaces in which
the metal is melted. A vat of the molten steel".
The molds are filled with the molten steel. The
finished casings leaving the mill.
Beauty hints : Be your own manicure. The
proper care of finper nails, illustrated by Miss
Justine Johnstone, Broadway musical comedy
star. Subtitles : First the nails are properly
shaped with a flexible steel file. Cuticle must
not be cut. It is removed with an orange stick
tipped with absorbent cotton. The nails are
rounded with emery bo rd. Whitener is ap-
plied under the nails with the pointed end oi
SWAAB
Complete
Picture Theatre Equipment
CARBONS AND SUPPLIES
Dept. M.( 1327 Vine Street, Philadelphia, Pa.
Dependable Terminals
at a reasonable price. At your ex-
change— or write the.
^\ manufacturers.
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Chicago, HI.
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ITLE
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AND BRILLIANT
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ROTHACKER
FILM MANUFACTURING CO.
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PAINTINGS
OF
FILM STARS
And Feature Lobby Displays
for State Right Buyers
That are works of art.
PAINTED BY
M. KASSEL
ARTIST
220 West 42nd St., New York
Mailing Lists
MOVING PICTURE THEATRES
Every State — Total 24.000
Price, $3.50 per M.
1400 Film Exchanges $4.00
206 Manufacturers and Studios $1.50
235 Picture Machine and Supply
Dealers $1.50
Particulars.
A. F. WILLIAMS, 166 W. Adams St., Chicago
and a// ft/nets or~ Theatre. Tickets
I73S BROADWAY tM.'V. CITY
ATTENTION, PATRIOTIC EXHIBITORS
CLOSE EVERY SHOW WITH THE STARS AND STRIPES
And ALL
Amusements
A 60-foot strip (or longer) of a waring flag tinted red, white
and blue, at 5-foot intervals showing our three greatest Presi-
dents, and closing with the most intense lines of our National
Anthem, can be purchased from us at 10c. per foot.
Chicago exhibitors and those who come to
the city for their shows can purchase these
flags at the Regal Film Compafly, Room 315,
Mailers Bldg.. 5 South Wabash Ave.
AMERICAN BIOSCOPE CO., Inc. PJresEi GenL wfr. 6242 "Broadway, Chicago
the orange stick. The finishing touches are
made with both paste and cake polish. A small
quantity of each gives a brilliant and lasting
luster.
Art : Miracles in mud, produced by Willie
Hopkins, noted scu.ptor. "America, May She
Always iJe Right."
REX.
S.XOW WHITE (Three Parts— April 1).—
The story opens in the ante-room ot the royal
bed-chauiber. The queen dies. She was the
mother of Snow White. A year later the king
brings home a wicked queen. Snow While is
presented to her stepmother. The queen sees
in In r magic mirror a message that Snow
White will be prettier than she. 'the king
leaves the country ior a short period. -No
sooner is the king gone, than the queen com-
pels a hunter to carry Snow White to the woods
and slay her. The hunter weakens and sets
Snow White free. He kills a rabbit, and in
the blood ot the slaughtered animal dips his
handkerchief, which he shows to the queen as
proof that he has carried out his mission.
Snow White sees a cottage in the distance,
and goes to it. Finding it apparently vacant,
she enters and searches through the rooms,
in the fireplace a pot is boiling. The table
is spread. The beds are made. She lies on
one of the beds and falls asleep.
Seven little men are at work in a mine. At
the close of the day they stop their labor and
march home in military fashion. The leader
lmds Snow White. He summons his mates and
they awaken the sleeper. Snow White agrees to
keep house for the little folks.
The queen, through her mirror, has learned
that the hunter has played her talse. The next
day she goes in disguise to the hut. She gives
Snow White a poisoned comb. Snow White
falls unconscious. When the dwarfs return
they soon discover the trouble and remove the
comb, restoring Snow White.
The next day the queen returns. In spite of
the warnings of the dwarfs the queen is ad-
mitted by Snow White. The queen induces her
to eat of a poisoned apple. Snow White falls
dead. The dwarfs bemoan the loss of their
princess. The queen learns of the death of
Snow White. The glass tells her : "Oh, queen,
there is none in the land so beautiful as thou."
A prince now comes upon the scene. From
a hill he sees a strange sight. He dismounts
and approaches a casket of glass, surrounded
by seven mourning little men. He leans over
the casket and kisses tbe face of the still
figure within. Immediately Snow White comes
to life.
The king and queen are at the head of the
court assembling to greet a new "rin-e and his
bride. It is the prince and Snow White. The
queen is exposed and turned out. The king
welcomes his restored daughter and her prince
and gives the two his blessing.
L-KO.
"DIPPY DAN'S DO.N'GS" (Iwo parts — March
28). — The cast: Speedometer Bill (Dan Rus-
sell) ; The Judge (Vin Moore) ; The Manicure
(Marjorle Ray); The Judge's wife (Jean
Hathaway).
The cops put a rope across the street to dis-
courage speeders, but all they could catch was
a cow. Later they were more successful, when
Dan, the chauffeur, came along with the mani-
cure in his machine. They were taken to the
police station. Dan and the judge were in-
terested in the manicure, but the judge had
the disadvantage of possessing a jealous wife.
She hired Dan's car, and he ran her over a
rough road, and then was arrested for speed-
ing again, and taken before the judge again.
As they have already encountered each other
over the manicure, Dan is afraid that he will
get a long sentence. Eut the little manicure
comes into the court room, carrying the hat
which the judge has forgotten and left with
her. The judge is in terror, because his wife
is in the courtroom. Dan thinks he is going
to get off after all, but the judge creates a dis-
turbance by pulling a gun, and Dan crawls
on a board from the window of the courtroom
to that of the opposite hotel. He is not aware
that he has entered the judge's rooms.
The judge goes to bis room. Dan hears him
coming, and disguises himself in the sheet,
putting on a pillow-case for a cap. He takes
up a feather duster, and pretends to be the
housemaid. The judge enters, and happens to
step on the sheet. It is pulled off, and the
judge recognizes the chauffeur. Dan beats it
hastily and hides in the mail-bag in the office
of the hotel.
The judge and his wife decide to leave town.
For Perfect Laboratory Results
INSTALL
CORCORAN TANKS
A, J. CORCORAN, Inc. n^0?^™^
March 31, 1917
THE MOVING PICTURE WORLD.
2159
Dan, in the mail-bag, is loaded onto the same
train which they take. The clerk finds him,
but allows him to take refuge in a Pullman.
The judge and his wife are seated in the
drawing-room. A man tries to flirt with the
wife, and the judge angrily sends her back to
their compartment. She leaves ber coat, and
when Dan comes into the car, he disguises
in it.
The judge takes him for his wife, and sends
him into the compartment, too. Dan and Mrs.
Judge confront each other, and hearing the
judge returning, they hide Dan in the berth.
The porter comes in to make it up and Dan is
discovered. The chase leads to the top of the
car, and they race back and forth over the
roofs of the cars. An engine full of police is
pursuing them, and Dan finally is forced to
dive from a bridge into the river below.
Mutual Film Corporation
CUB.
BE SURE YOU'RE RIGHT" (March 29).— The
cast: Jerry (George Ovey) ; His Sweetheart
(Claire Alexander) ; Her Father (E. E. Browne; ;
The Lieutenant (George George); The Colonel
(C. E. Horn).
Jerry and Tiny are in love, but Tiny's father
will not consent to his daughter's marriage to
anyone but a military man. He therefore favors
a lieutenant as a fine husband for his daughter.
A happy idea strikes Jerry. He will become
a military man and win the consent of Tiny's
father. Accordingly he visits a second hand shop
and buys a complete outfit of military regalia.
Dressed in it he visits Tiny's home, but father
and the lieutenant, noticing the deception, drive
him from the place.
Tiny's lather is booked to make an address
in the town hall of a nearby village. His car
is waiting outside of his home to take him on
his journey. Jerry commands the use of the car
and starts for the distant town.
When Tiny's father is ready to leave he finds
his car gone. The Colonel loans him the use of
his own machine, and the two, accompanied by
privates, proceed in it to the nearby village.
As they arrive they spy father's car and hear the
band playing and the crowd cheering, and im-
mediately conclude that Jerry has been up to
one of his tricks. They enter the town hall
just as Jerry >s in the midst of making a
romantic talk in which he recounts his heroic
deeds on the front.
When the party enters Jerry sees he is doomed.
At the Colonel's command Jerry is seized and
placed in charge of the constable who takes his
prisoner to the jail to lock him up. But Tiny will
not stand by and see her lover imprisoned, and
stealing the constable's gun she holds up the
officer of the law, obtains Jerry's release, and
before the amazed officer knows what has
happened the loving pair make their way down
the road in a machine safe from the law's arm.
MUTUAL
MUTUAL WEEKLY 116 (March 21).
Havana, Cuba. — Government troops off to the
front. Leave here to quell revolution in the
provinces.
New Orleans, La. — Forest giants for ship
masts. These two logs are valued at $100 per
foot.
West Palm Beach, Fla. — Sun .dance celebra-
tion. Seminole Indians arrive here for annual
festivities.
Havana, Cuba. — Ambassador Gerard arrives at
this port, after perilous voyage, from Germany,
Spain. Subtitle: Going aboard the steamer for
Key West.
Washington, D. C. — Mr. Gerard and his party
arrive here.
Somewhere-in-France. — Monster balloons are
used for observing movements of the enemy.
Gas-making machines for inflating the bags are
mounted on wheels.
Somewhere-in-France. — British offensive de-
layed. Spring thaw and deep mud delay drive
on the Somme.
Los Angeles, Cal. — Auto racing season opens.
Earl Cooper wins sweepstakes in 100-mile speed
duel.
Washington, D. C. — Autopeds displace bi-
cycles. Postoffice here equips messengers with
speedier machines.
San Francisco, Cal. — First unit in United
States auxiliary fleet. The "Great Northern"
will be used as converted cruiser in the event
of war.
San Diego, Cal. — Uncle Sam adopts new sea
sled. It will be used for rescuing aviators at
sea and transporting officers from forts In time
of war. Subtitle: It has a 200-horspower en-
gine, and can make sixty miles an hour.
Washington, D. C. — Father and son are na-
tional legislators. Senator John Bankhcad and
his son, William Bankhead, are returned to same
Congress from Alabama.
San Diego, Cal. — Greatest radio station
placed under guard. Every precaution taken to
protect wireless towers, which are 000 feet high.
New York City. — Medically trained young
women will fight for Uncle Sam. Pledge selves
to hospital service if war comes.
Long Beach, Cal. — Uncle Sam's newest sub-
sea boat, the L-G, has successful trial trip.
Paris, France. — A section of American ambu-
lances leaving for the front.
Cincinnati, Ohio. — Tornado hits Middle West.
Many dead ; hundreds injured. Two million dol-
lars in property loss.
Newcastle, Iud. — Cyclone wrecks this city.
MONMOUTH.
JIMMY DALE, ALIAS "THE GREY SEAL."
THE LrREY SEAL (Episode No. 1)— Two parts
— March 23). — Henry La SaHe, uncle of Marie
La Salle, plots with Travers, a lawyer, to gain
control of Marie's fortune. While this is go-
ing on, Jimmy Dale, a wealthy young bachelor,
who has taken to all manners of erratic crimes,
plans to rob the safe of Goldweather & Frost,
the fashionable jewelers. Henry La Salle or-
ganizes a band of unscrupulous society black-
mailers and crooks into "The Crime Club." "The
Crime Club" decides that Marie must die in
order that her uncle may obtain her fortune*
Jimmy succeeds in robbing the jewelers' safe,
and escapes with his booty despite the efforts
of the police to arrest him. As always, he
leaves as a mark that it is his work, "The
Grey Seal" upon the cracked door of the safe.
JIMMY DALE, ALIAS "THE GREY SEAL"
— (Episode No. 2, "The Stolen Rubies" — Two
parts — March 30). — Marie having learned of the
plot against her life, has left the home of her
uncle and taken refuge with a society matron.
At a reception at the latter's home, Jimmy, in
his character of the society man, meets Marie
and falls in love with her. He is half deter-
mined to abandon his exciting secret life, but
is urged on by a note from a mysterious influ-
ence, which signs itself "Tocsin." He is per-
suaded to go to the aid of a victim of Perly,
a gamoler. The victim has been persuaded by
Perly first to gamble away his money, and then
to steal some priceless rubies. Jimmy breaks
into Perly's den, and compels Perly to hand
back the rubies. They are then mailed to their
rightful owners, and Perly'3 dupe is set upon
the right path by the persuasion of Jimmy Dale,
who thus once more shows that his depreda-
tions while they may have had variances with
the laws of society, still work for good in the
end.
PATHE EXCHANGE, INC.
HEARST-PATHE NEWS No. 21 (March 10).
Jersey City, N. J. — The last of the Empi-e
.-Ha to regiments, the fighting 69th and the gal-
lant 12th, return from the border. Subtitles :
A familiar vision. Welcome home again — *vady
and able f^r further service.
Foultney, Vt. — The Vermont quarries are sup-
plying a large quantity of the slate used by
the Allies in placing their huge guns. Subti-
tles : Blasting the thick strata. The rock is
also cut for school slates.
New York City. — Potatoes are accepted for
admission to a juvenile movie show, the valu-
able collection to be given to the needy. Sub-
titles : Guarding the day's receipts. The mem-
bers of the Bronx Woman's Club who arranged
for the benefit.
Seattle, Wash. — The call for national prepar-
edness is answered by Washington University,
whose students organize a battalion. Subtitle :
Getting some real experience in trench digging.
On the Somme. — The use of the aerial obser-
vation sentinel grows ever more important as
the armies mass for the final drive. Subtitles :
Up high above the smoke and din of battle the
enemy's positions are carefully noted. The se-
cret artillery posts located by the observer are
then bombarded.
Miueola, N. Y. — The army aviation held is
a busy place as the daring birdmen prepare to
patrol the coast in case of need. Subtitles:
One airplane meets with a slight mishap in the
deep snow. Testing a new incendiary rocket.
Scltuate, Mass. — The three-masted schooner
Henry Withington ts hurled on the sands of
Peggoty Beach by the gale driven seas. Sub-
tltle: The vessel is constantly pounded by the
heavy surf.
San Antonio, Tex. — The supply train of the
Ww York division, the only complete unit on
the border, ends its 800-mile desert Journey.
Subtitles : Pack trains, which are used for re-
mote sections or difficult roads. General Per-
shing, new commander of the Southern Army,
directs the movement.
New York City. — The American liners still
lie idle as President Wilson's call for arming
ships is held up by the Senate's filibuster. Sub-
titles : Even as Congress denies protection to
American citizens, a German spy, Hans
Schwartz, is arrested in lloboken, N. J. Sena-
tor La Follette, leader of the wilful twelve,
against whom the nation rises in Indignant
wrath for failing to uphold its immemorial
rights.
Freedom of the seas. — A cartoon by T. E.
Powers. Animated by Will Powers.
HEARST-PATHE NEWS, NO. 22 (March 14).
Los Angeles, Cal. — Many noted drivers enter
their dashing autos in the opening race of the
season at the Ascot Park Speedway. Subtitles :
Changing a tire in 30 seconds. Earl Cooper wins
the first trial of daredevil speed.
New York City. — The S. S. Adriatic, the largest
liner in present transatlantic service, arrives
safely from the U-boat zone. Subtitle : Mrs.
Vernon Castle, one of America's foremost ac-
tresses now starring in "Patria," is one of the
passengers.
Venice, Cal. — Open air schools keep open in
this sunny climate even while Eastern tots master
R's in steam heated rooms. Subtitles : The
facilities for study are inspiring indeed. Class
dismissed.
In France. — Alpine Chasseurs honor the
memory of their famous chief, General Serret, on
the aniversary of his heroic death. Subtitles :
The regiment which brought glory and honor to
France and her cause. The end of the French
Front on the Swiss border.
In the Trentino. — The Italians get ready large
powerful battleplanes of the latest type, as all
strive for the supremacy of the air. Subtitles :
The wounded are not forgotten. It is not all
shot and shell on the battlefield, and some
moments are found for quiet repose. Their step
is light and quick — animated by the soul — stirring
"La Marcia Reale."
Washington, D. C. — Senator J. H. Bankhead
and Representative W. Bankhead, the first time
father and son serve in the same Congress.
San Diego, Cal. — Uncle Sam's fastest sea-sled,
capable of making fifty miles an hour, is tested
for quick patrol service on the Pacific. Sub-
title : Elaborate precautions are taken to guard
the world's greatest radio station at Cholles ■
Heights.
Marlin Springs, Tex. — The National pastime
comes into its own again, and the N. Y. Giants
train zealously to make a pennant-winning team.
Subtitles : Manager McGraw watches the work
of his promising players. The hope of New York
— the Giants' pitching staff. Chicago Cubs eager-
ly begin their spring training at Pasadena, Cal.
Barnegat, N. J. — After months of stubborn re-
sistance, the U. S. Transport Sumner succumbs
completely to the might of the sea. Subtitles :
Rescuing a windlass from the forecastle : Sink-
ing gradually to its watery grave.
Brownsville, Texas. Mexican strife is happily
ended, and General Pershing and staff pay a
friendly visit across the Rio Grande. Subtitles :
They are warmly greeted by the authorities at
the International Bridge. Peace at last on the
Mexican boundary line.
PEARL OF THE ARMY (Episode No. 15,
"The Coronet's Orderly" — Astra— March 11). —
The cast' Pearl Dare (Pearl White) ; C. D.
Adams (Ralph Kellard) ; Major Brent (Theo-
dore Friebus) ; The Silent Menace (? ? ?).
Pearl has at last unmasked the Silent Menace
as he lay unconscious on the ground. Major
Brent, Pearl's fiance, who was suspected of
being the Silent Menace, Is cleared of all sus-
picion and his manhood getting the better of
his desire for money, he goes to Bertha and the
lovers of former days are finaly united again.
Adams, also being clear of suspicion, recalls
to Colonel Dare and the other officers the wreck
of the Southwestern Limited in the second
episode, while Captain Ralph, who was con-
victed of treason, was being taken to prison to
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THE MOVING PICTURE WORLD.
March 31, 1917
serve a life sentence. It was Immediately after
this wreck that Adams mysteriously appeared
on tlic scene. Payne was generally believed to
nave been killed.
All this clears the way for the marriage of
Pearl to the man she really loves. It also
shows the naliun roused to wakelulncss by the
exposure of the silent Mi nace, preparing to
maintain peace and prosperity.
PATBIA (Episode 1U, "War in the Door-
yard" — Astra- -Two farts — March lb). — The
east: Patrla Charming (Airs. Vernon Castle);
Donald Parr (Milton Sills; ; Baron liuroki
(Warner Oland) ; Bess Morgan (Marie Wal-
camp).
liuroki, the foreign intriguer who is in hiding
to escape arrest on account of the Black 'lorn
disaster, resolves to frustrate Fatria's plans
and thus deter other great manufacturers from
following her example in putting the country
iu a state of "preparedness." He has long
been organizing and drilling military units
composed of all foreign employes within a wide
radius of every great industrial center, and he
orders all of those In striking distance of
.Chauniug's to assemble there at night and
cause a riot. They do so, and begin to shoot
up the town.
The Channing military organization being
prepared repel the attack under the leadership
ol Captain Parr. The rioters are routed and
flee, hotly pursued by the Channing forces.
Meanwhile, Huroki has informed Patria in New
York that the riot is in progress, and she
rushes to the scene. Huroki has torn up a rail
on a high trestle and the train is wrecked, but
Patria being on the rear platform of her car
is thrown clear of the wreck and her fall is
broken by the telegraph wires.
Captain Parr, in an automobile pursuing the
fleeing tools of Huroki, arrives and rescues her.
Together they continue the pursuit, singling
out Huroki's car, he having determined to es-
cape the country. The chase is hot and furious,
until Huroki, in desperation, deliberately
drives his car off a cliff and falls with it to
the water below.
WORLD-PICTURES.
AS MAN MADE HER (Five Parts— March 26).
—The cast: Claire Wilson (Gail Kane) ; Mason
Forbes (Frank Mills) ; Grace Hughes (Gerda
Holmes) ; Harold Forbes (Edward Langford) ;
Claire's maid (Miss Layton) ; Nurse (Miss Mc-
Donald). Directed by George Archainbaud.
After working her way through finishing
school, Claire Wilson goes out into the world
to make her way. While at school she at-
tracted the attention of Mason Forbes. With
the aid of an unprincipled woman, Masoa gets
Claire into his power, and forces his attentions
on her. Her promising career blighted, Claire
lives with Mason as his mistress. After a few
years Mason tells Claire he is going to leave
her — that his duty to society demands that he
marry and have a home and family. She begs
him to marry her, but he laughs at her pleas.
Mason's young brother, Harold, home from
college to attend the marriage ceremony, meets
Claire, now one of life's derelicts. Harold is
much attracted to the still beautiful woman, and,
after college days are over, he pursues the
friendship. Although she cares nothing for the
unsophisticated youth, Claire decides to marry
him, so as to obtain a position in society. Mason
is now a disappointed married man, his wife
thinking only of her dresses and dog, and car-
ing nothing for him.
Harold announces to this disillusioned cou-
ple that he is married and wants them to meet
his wife. Mason is amazed to meet in Harold's
wife Claire. Anxious to save his younger
brother, he tries to buy her off, but she scorns
his offer of money. He tells her he knows she
does not love Harold, and if she will give the
boy up he will come back to her, but she still
refuses.
Motherhood brings no joy to Claire's unre-
generated soul, and she leaves the care of the
child to its nurse and its father. As time goes
on, realizing her power over Mason, Claire de-
termines to use it to punish him for the wrong
he had done her. One night, after celebrating
with Mason at a gay cafe, Claire returns home
to find her baby at the point of death. At last
her mother love is awakened, and she prays
earnestly for her child's recovery. Her prayers
are answered, and over the baby's bed husband
and wife are happily reunited.
The awakened love for husband and baby
causes Claire to realize the baseness of the game
she is playing with Mason. She tells him she was
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done with the old life. Declaring that he will
not live without her, Mason threatens if she
refuses to go with him he will kill her and him-
self. Just as he prepares to put his threat
into execution, the door is burst open and Har-
old stays the madman's hands. Enraged at be-
ing overpowered, Mason tells Harold that Claire
belonged to him before she married. Harold
springs upon him. Claire tries in vain to hold
Harold back. Finally throwing herself upon
him, she cries "It is true — it is true." Harold
releases his hold, his head bowed in shame, but
after listening to his wife's story of a wrecked
girlhood he clasps her to his heart in render
forgiveness. Driven out by his wife. Mason
BLUEBIRD PHOTOPLAYS, INC.
THE GIFT GIRL (5 Parts, March 26).—
The cast: Rokaia (Louise Lovely); Marcel
(Emory Johnson) ; Malec (Rupert Julian) ;
Marquis De Tonquin (Wadsworth Harris ) ; Dr.
D'Eglantine (Frederick Montague) ; Usun Has-
san (Winter Hall) ; Major Abercrombe (Rex
Roselli). Scenario by E. J. Clawson. Directed
by Rupert Julian.
While Major Abercrombie and wife were
hurrying through a Persian forest, in order
that Mrs. Abercrombie might reach an Eng-
lish settlement to bear her child, a tent was
hurriedly pitched, and there a little girl was
born. The mother surrendered her life and
Major Abercrombie went mad with grief. He
ran into the forest and was killed by lions.
Usun Hassan, while passing with his hunts-
men, discovered the tent and sent Malec, his
secretary, to investigate. Malec found the
dead body of Mrs. Abercrombie and heard the
faint cry of her baby. The body of the woman
was buried and the babe was carried to Has-
san's harem. There she grew to become a
beautiful girl, with Malec acting as her tutor.
They called her Rokaia.
Hassan having decided she should marry a
merchant whom she loathed, Rokaia readily
listened to Malec's proposal that she go with
him to France. Having provided her with
clothes, money and tickets, Malec was detected
while helping the girl escape. Malec hid him-
self away to save his head, while Rokaia pro-
ceeded to France.
Arriving at Marseilles the girl was robbed
of her purse, thus becoming easy prey for a
young gallant who made her acquaintance and
started to take her to his apartments. Rokaia
was struck by an automobile and her admirer
found safety in flight.
The motor was owned by Marquis De Ton-
quin, who helped Rokaia into the tonneau and
drove her to his home. There she was found
to be little hurt. The Marquis about this time
received a letter from the Parisian college
where his son, Marcel, was being educated,
stating that the boy was ' incorrigible. Be-
lieving that there must be a "woman in the
case," the Marquis prevailed upon Rokaia to
go to Paris as his son's companion.
Marcel did not look upon the girl as his
father would have him, but secured separate
lodgings for her, where he lived, and treated
her with utmost respect. The day Rokaia ar-
rived in Paris she halted before a Persian
bird-vendor and asked the directions to Mar-
cel's lodgings.
It so happened that Malec had just arrived
from Persia and lived at the Asiatic lodgings
where the bird-vendor stopped. He heard the
man's gossip about the girl who spoke in his
own tongue and bought his birds. Malec be-
lieved he was on the trail of the girl be
sought, and went to the address the bird-
vendor gave him, and there found Rokaia.
Through hypnotic influence he controlled the
girl so far as to cause her to go away with
him.
Marcel was informed by his fellow students,
when he returned, after a brief absence from
his lodgings, that Rokaia had just departed,
and the note she left for him confirmed the
story. When a drayman called for Rokaias
trunk, Marcel learned her address, and, lead-
ing a party of students, went to her rescue.
The happy ending was attained when Marcel
and Rokaia were married.
PARAMOUNT-BURTON HOLMES.— On the
Great Glacier — March 12). — The great glacier
of the Selkirks in the Canadian Switzerland is
equivalent to thirty Switzerlands of the Over-
seas. In this picture you are accompanied by
genuine Swiss guides up the face and into the
crevasses of a giant glacier which has pushed
its way across, the shoulder of the Canadian
Rockies.
The big question in film DEVELOPMENT and PRINTING is :
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EVANS FILM MFG. CO., 416-24 West 216th St., N. Y. City. AJd^7m.2
March 31, 1917
THE MOVING PICTURE WORLD.
2161
The Illecillewaet glacier and the Asulkan
glacier are also shown with their peculiar and?
charming surroundings.
Many interesting moments are shown with
Mr. Holmes and his guides on the famous Ice
peaks. The party finally turns westward past
K.nnloops lake and through the canyon of the
Thompson river which is an excellent introduc-
tion to the travelette which is to follow when
Mr. Holmes takes you through the Canadian
Rockies and along the famous Fraser river.
PARAMOUNT-BRAY PICTOURAlMiS, No. 58
(March 12).
Safeguarding tne City's Health. — The answer
to the popular song, "How no You Like Your
Oysters?" would never be given as raw, raw,
raw. were it not for the watchful eye of the
Health Department of the city of New York
while eight billion oysters are consumed1
yearly, and by far tne greatest bulk of them
right off tne shell.
Farming for Feathers. — The United Slates is
no longer dependent upon Australia for fine
feathers. California is taking the place of the
desert of Sahara or the Dunlins; sands of
Arabia for the ostrich industrv. This picture
not only shows where the feathers for the
ladies' hats come from but brings in an amus-
ing incident in showing the proverbial ostrich's
appetite. An ostrich will eat most anything
that is not nai.ed to the ground, whether it be
a ten-penny nail, a careless bullfrog or a
chunk out of the sidewalk. In order to remove
the feathers from the ostrich's tail it is neces-
sary to slip a black cap over his head, then
the bird is entirely manageable.
Reviving the Weaver's Craft. — One of New
York's most interesting little shops is the
studio of Lorenz Criser, where the weaver's
craft has been revived. This tapestry design-
ing will be of greatest interest to schools and
women's clubs.
Quacky Doodles Food Crisis. — An amusing
picture for the children. Snows how the food
crisis affects Duckland and how father Doodles
is turned out of doors because he doesn't pro-
vide the proper morsels for his starving family
and how Danny Daddies finally finds a way
which will have to be seen to be appreciated.
THE DUMMY — (Famous Players — Five parts
— March 19). — The cast: Barney Cook (Jack
Pickford); Eabbings (Frank Losee) ; Mr. Mere-
dith (Edwin Stanley) ; Mrs. Meredith (Helen
Greene) ; Beryl Meredith (Ethelmary Oak-
land) ; Rosie Hart (Ruby Hottman).
The Merediths, in reality much in love, have
quarreled and agreed to separate but cannot
agree as to the disposition of their little
daughter Beryl. All this is opportune for the
plans of Spider, a notorious kidnapper and his
gang, who plot to steal Beryl while her nurse
flirts in the park with one of their pals. The
scheme works out as they plan and the child
is taken to a deserted gambling den. The
father and mother, in desperation, each apply
to Babbings, a celebrated detective, although
each accuses the other of haying kidnapped the
child.
Eabbings privately suspects Spider's gang,
whom he knows to be in town, but intends to
make sure, so he has Spider shadowed. His
men discover that Spider is receiving telegrams
in code. It is necessary to get this code, so
Babbings and one of his trusted men go to the
hotel where Spider is stopping.
Here they are at a loss until Barney, one
time messenger boy, comes whistling into their
office to apply for a position with "reglar dee-
tectuvs," and carries Babbing's bag to the
hotel. Babbings has noticad the boy's shrewa-
ness and asks him wuat he can do. Earney
replies that he can "hold his tongue and talk
deaf and dumb." This appears to please Bab-
bings, who hires the boy at once and starts
him to work by telling him to get the coue
book from Spider's room. The lad, disguised
as a bell hop, accomplishes this and Babbings
tells him the real plan, which is for Barney
to masquerade as a wealthy deaf and dumb
boy going to a sanatorium with an attendant.
Spider will undoubtedly think this is a rica
morsel for himself and will take Barney to
the spot where he is hiding little Eeryl, think-
ing to receive still another big ransom.
This happens as Babbings has foreseen and
Barney finds himself in the deserted house
with little Beryl and Spider's gang. He man-
ages to phone his information to Babbings in
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Ighl and the latter comes to the I
i well bad
not Mi
the pui poi e o
ten d and - rning the
crooks.
They Biiccei ded in mah away, but
i.ikc I eryl and 1 I
marl'. all tO
Babbing bu( arm theii
mall town
the
i lion b ml dolla i n w a i d olli i • d bj
i
rii' herlff , bo wevei ob i
■ in y and links him an I
in a room while bi town to g< i It.
and an
raci to t"« n follow* In
victor by a few secoi
THE SPIRIT OP ROMANCE (Pi
i . 1 1 1 .in 1 1 h '_'L' I. — The casl Ian Martin,
Herbert Standing, Colin l Han-
cock, Geor Percy Challenger,
Robinson. Beatrice Burnham, Dr. II 1'. Crane,
John Burton.
Abby Lou is 1 1 nleci ol the crabbed old
antique dealer, Richard Cobb. old I: i
Cobb lias a son who i all the qualities
that his father seemingly was born without.
This son, Tom Cobb, loves Abby Lou and is
working on bis great Invention a Settle that
will not boil over. Finances are the onlv
drawback to its successful achievement. Tom
approaches wealthy old Joseph Snow for as-
sistance but is turned down. Snow, though a
hard man In money matters, in private 1 i r. ■ la
a'sn an unsuspected follower of Romance. In
bis home he has a secret chamber from which
through the eyes of his portrait he can observe
what goes on in his absence.
Snow sees Abby in the antique shop and his
charity offering of money to the ragged little
girl is scorned. It amazes him — for the first
time in his life his money is refused. It
puzzles him and that night he decides on an
eccentric test. The next day Abby Lou is noti-
fied that she is the heiress to deceased Snow's
wealth. The lawyer takes her away to the
mansion and she is surrounded by the parasiti-
cal Mrs. Rollins and her son Percival. relatives
of Snow. Percival is in love with Marguerite
D'Arcy but is as poor as a church mouse.
Snow from his point of observation through
the eves of his picture watches Abby set up
Percival in business, secretly finance Tom's in-
vention to success, reinstate his old and faith-
ful employee Mace, and seemingly make every-
one happv — with his money.
A new understanding of Life and its mean-
ing comes to Snow and the nU'ht of the mask
ball Snow steps through the secret panel in
costume, masked and apparently a guest. Then
the denouement happens in a marvolously
happv way and the Spirit of Romance, her
mission finished, disappears forever.
ROUGH AND READY REGGIE (Klever
Komedy— March 26).— Reesie Travers is a
wealthy mollycoddle. Despite his manner. Reg-
gie is "in love with Vera Goode. who is athletic
and revels in out-door sports. Reggie conceals
bis love and is tortured bv iealousy at Vera s
pnparent regard for "Roots" Martin, an athlete.
Reggie despises "foots" who nicknames him
•Sweet Evening Breezes." _
"Boots" and a couple of others ore rivals for
the hand of Vera. To settle this matter. Vera
tells him that she will marry the man who de-
feats the others in a boxinu contest of three
rounds Reggie in despair realizes that he
hasn't a chance in the boxine stunt and drowns
his sorrows in ice cream sodas. At a bazaar
given for the benefit of the Red Cross Society,
an incident aappens which changes the whole
course of Regeie's life. At one of the booths
in the bazaar is a collection of western and
Indian curios for sale Reggie. Vera. "Boots"
and others are interested in the articles. The
man selling the curios hands "Foots" a large
bloodstained bowie knife and exnlains that it
belonged to a western sheriff. Reggie shudders
at the sight of blood. "Eoots" snatches the
knife from Reggie's hand and in so dome the
knife makes a cut in Reggie's wrist. He faints.
Vera binds vu1 the wound with her handker-
chief. "Boots'' buys the knife and finds that
flip blood =tains have disappeared.
That night Regsie. in a suit of pale pink
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2162
THE MOVING PICTURE WORLD.
March 31, 1917
pajamas, and wearing a boudoir cap, is lying
in bed asleep with his bandaged wrist lying
outside the coverlet, The spirit of "Black Hart"
appears beside the bed, and, taking Reggie's
wrist, tells the Bleeping man that he has been
Inoculated with Ins blood from the knife blade
and from now on he will be a red-blooded
linhliiiK man.
Reggie is transformed by the action of the
desperado's wild blood in his veins. He deter-
mines to win Vera and even up with "Boots"
In true western style. One night at the country
club he throws his lariat over "Boots" and
drags him behind his horse to a tree on tue
bank of a swamp, suspending 'Hoots" to a limb.
He goes back and orders the girls to kiss him
and orders the men to kiss each other, and
finally, ordering all of them to stand on their
heads, leaves. ,
The night of the boxing stunt, for Vera's
hand, arrives, and she and her girl friends
crowd the hall. "Boots" has knocked out all
the men and is about to claim Vera when Reg-
gie enters in a boxing costume half masked.
The announcer tells the crowd that the un-
known is a gentleman who will fight, masked,
for Vera's hand, and at the finish of the bout
will reveal his identity, win or lose.
Reggie takes off his bathrobe, and his cos-
tume is seen to be decorated with ribbons, even
to the gloves. The fight starts and Reggie wal-
lops "Boots" proper in the different rounds,
between which his seconds perfume him and
give him chocolates to eat. Reggie finally
knocks "Boots" out and then bounds over the
ropes to Vera, kisses her and then takes off
the mask as he stands with one foot on the
body of "Boots." Vera gets in the ring and
throws her arms around Reggie and the spirit
of "Black Hart",, is seen waving his hat and
cheering as the "scene fades out.
FOX FILM CORPORATION.
A TALE OP TWO CITIES (Five Parts-
March 12). — The cast: Charles Darnay and
Sidney Carton (William Farnum) ; Lucie Ma-
nette (Jewel Carmen) ; Marquis St. Evremonde
(Charles Clary) ; Jacques De Parge (Herschel
Mayall) ; Madame De Farge (Rosita Marstini) ;
Dr. Alexandre Manette (Josef Swickard) ; Roger
Cly (Ralph Lewis) ; Gabelle (William Clifford) ;
Mr. Jarvis Lorry (Marc Robbins) ; Miss Pross
(Olive White) ; Mr. Stryver (Willard Louis) ;
Gaspard (Harry De Vere). Directed by Frank
Lloyd.
For years preceding the French Revolution,
the people of France were the serfs of the aris-
tocracy. Famine stalked throughout the land.
Dr. Alexander Manette, a physician, was sep-
arated from his wife and baby daughter, and
taken to the Bastile, because he was in posses-
sion of a secret involving the Marquis Evre-
monde. For ten years he was kept in solitary
confinement, until rescued by Jacques De Farge,
a former servant.
De Farge communicated with Jarvis Lorry, of
Tellson's International Bank, with headquarters
in London. Lorry had taken care of the doc-
tor's daughter, Lucie, after the death of the
doctor's wife. Lorry, with Lucie, now started
for Paris. The meeting or the daughter with
her father was one of pathos. Preparations are
made to remove the old man to England. On
board the ship they met Charles Darnay, son
of Marquis Evremonde, who had renounced his
titles, and was on his way to England to earn
his living as a teacher of the French language.
Darnay, in England, betrayed as a spy, is
tried in Old Bailey. Lucie and her father were
summoned as witnesses. During the progress
of the trial, Sidney Carton, a barrister, and a
clerk working for Mr. Stryver, who was defend-
ing Darnay, saved the prisoner's life through
the former's remarkable resemblance to the ac-
cused. Thereafter, a friendship between Lucie,
Carton and Darnay was formed, and the two
men, alike as twins, became frequent visitors to
the young lady's home.
Darnay later asked her hand, and was ac-
cepted. Carton, who secretly worshipped the
girl, continued to revere Lucie. After the wed-
ding Carton begged the right to still visit as
before. Lucie overcame the opposition of her
husband, and granted Carton's request.
In France, meanwhile, the populace revolted.
Members of the nobility were imprisoned and
beheaded. Mr. Lorry was sent to Paris to look
after the interests of Tellson's Bank. He was
followed by Darnay, who had been apprised by
letter of the arrest of the Evremonde caretaker,
who begged the young man's assistance. Dar-
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M. P. MACHINE CO.,
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STERN MFG. CO.,
1023 Race St., Philadelphia, Pa.
PALMORE & HOMAND,
412 E. Lexington St., Baltimore, Md.
A. N. FELDSTEIN,
294 Theodore St., Detroit, Mich.
THE H. LIEBER CO.,
24 W. Washington St., Indianapolis, Ind.
KANSAS CITY MACHINE 4 SUPPLY CO.,
813 Walnut St., Kansas City, Mo.
SWANSON & NOLAN SUPPLY CO-
1744 Curtis St., Denver, Colo.
WARING & FINCK,
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BRECK PHOTOPLAY SUPPLY CO.,
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EASTERN NEW MEXICO THEATRE
SUPPLY CO.
Clovis, New Mexico.
QUEEN FEATURE SERVICE,
Potter Bldg., Birmingham, Alabama.
If you cannot obtain sizes you desire from these
dealers, send us your order direct, and we will ship
you trial order In lots of not less than fifty to a
size, by express. C.O.D. All prices f.o.b. New York.
I"xl2 plain cored Prices on application
%"xl2 plain cored Prices on application
%"xl2 plain cored $11.00 per 100
H"xl2 plain cored $S.40 per 100
JONES & CAMMACK
SOLE IMPORTERS
Cor. Bridge and Whitehall Sts.
New York City
nay left a letter telling his wife of his purpose,
and promising a quick return.
On his arrival in France Darnay was placed
under arrest by the Republican Guards, and
taken to La Force prison in Paris, and there
Lucie learns through Mr. Lorry that her hus-
band is in prison and in danger of being guil-
lotined. Through De Farge, who had become
one of the Revolutionary leaders, Dr. Manette
16 a hero. Darnay is tried, and through
Dr. Manette'S zeal is acquitted and returns to
a happy family. But their joy is short-lived,
as Darnay is soon rearrested.
Sidney Carton, learning of Lucie's trip tc
Paris, followed. He hears of Darnay's plight.
In trying to help Lucie, he runs across an Eng-
lish spy, Darsard, who had been instrumental
in having Darnay arrested In England. Bar-
sard was one of the Revolutionists and an offi-
clal at La Force prison. Under threats of ex-
posure Carton unfolds a plan, and elicits a
promise of aid. This plan Carton confides to
Mr. Lorry the day before Darnay is to be re-
tried. The Tribunal declared Charles Darnay
guilty, and sentenced him to death. The wife
is carried out of the courtroom by Carton.
The morning set for Darnay's execution Car-
ton gained admission to Darnay's cell, through
the connivance of Barsard. He prevails upon
the prisoner to change clothes with him. Car-
ton overpowers Darnay, chloroforms the pris-
oner, and has him removed to a waiting coach,
while Carton remains a prisoner in the cell.
A coach containing Lucie, her daughter and
Doctor Manette awaited the arrival of Darnay.
The fugitives were safely on their way to Eng-
land. Carton answered to the name of Darnay,
and was driven to the guillotine, and made the
supreme sacrifice for the woman he loved.
HEARTS AND SADDLES— Two parts— Fox-
film — March 12). — The cast: A Sagebrush lover
(Tom Mix) ; his rival (Sid Jordan) ; the girl
(Victoria Forde) ; her father (Pat Chrisman);
express agent (Victor Potel).
Out in the land where the cactus flourishes
there dwelt a sweet young girl whose father
owned a ranch. Two of father's cowboys fell
in love with her.
One of them bought her a box of flowers
and the other substituted a pair of corsets for
the bouquet, so that when the presentation was
made, the presenter was forthwith out of the
running. The fight that followed resulted in
the discharge of the rivals.
One got a job as bartender and bouncer in
a saloon. He was unsuccessful as a bartender
for his first ambition seemed to be to decorate
the bar and those who had been admitted
thereto with a fresco of "Tom and Jerry."
Then a keg of beer got beyond his constrol
and nearly drowned fourteen regular saloon
attendants. So he was dischareed. He entered
a stage driving contest in which his competitor
was his rival for the hand of the ranch own-
er's daughter. At the same time the two load-
ing burglars of the town stole ?10.<100 from the
express office and secreted themselves in his
stage coach.
The race started, the Sagebrush lover in-
advertently driving off with his sweetheart's
father tied by the feet to the rear axle. This
piece of villainy was pulled by the narrow-
gauge express agent. After both coaches had
been wrecked, the Sagebrush lover was declared
the winner. The bandits were captured and
the express agent was foiled.
HIGH FINANCE (Five Parts— March 26).—
"High Finance" has to do with the adventures of
Preston Piatt and Patricia West. Piatt is a
rich young blood whose allowance is cut off by
his millionaire father. Preston becomes a valet
in an effort to earn his own living. He is em-
ployed by Ethelbert Vanderpool, whose mother
hires Patricia West as a secretary.
Patricia is endeavoring to show her wealthy
uncle of what mettle she is made. When Mrs.
Vanderpool travels westward to do some
archaeologocial researching in a deserted mine,
she takes Ethelbert and her two newly employed
servants with her.
Preston salts the deserted mine, and has
Pringle disguise himself as a mining expert
and call upon both T. Morgan Jenks, Miss West's
uncle, and Jonathan Piatt, Preston's father.
Both men hasten west, each hoping to outdo the
other and get possession of the mine.
Pringle gets $100,000 from old Piatt. From
Jenks, he takes the niece, with whom, of course,
he has long since fallen in love.
Operators:
Do you know exhibitors who
hare STANDARD motion pic-
ture machines? It does not
matter what model they pos-
sess or whether the STANDARDS are in use or dis-
carded. Send the names of STANDARD owners to
address below and you will receive in return a useful
souvenir.
AMERICAN STANDARD M. P. CO.
110 West 40th Street, New York
March 31, 1917
THE MOVING PICTURE WORLD
2163
THE
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Send for Catalog "A"
The Precision Machine Co., Inc.
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BROADWAY THEATRE.
Hopewell. Va.. May 20th, 1016.
J. H. HALLBERG. New York City.
Dear Sir:
I have had your HALLBERG 20TH CENTURY
MOTOIt GEN"EUATOU installed and it is better
than I expected; everybody who has been in my
theatre has remarked about it. One of the head
men of the Du Pont Company's Electric Power
Plant, here, said it was the bjst machine he had
ever seen. I would not sell it for twice what I
paid for it. Yours very truly,
BROADWAY THEATRE.
(Signed) W. P. Harris.
DON'T DELAY! WRITE ABOUT IT NOW!
I am distributor of all makes of moving picture machines and furnish every-
thing complete for the theatre and studio, new and used apparatus. Complete
stock of "SPEER" and other carbons.
Send for Free Circulars and Catalogues, but for Hallberg's Big 100-page
Catalogue send 25 cents.
Keep your moving picture machine in first class condition. Let me overhaul
your mechanisms once a year. Repair parts on rush or telegraph order shipped
at once.
Send for prices on miniature Portable and Advertising Projectors.
Send $2.50 for latest Operator's Book,
"MOTION PICTURE ELECTRICITY"
Send $4.00 for Richardson's
M. P. Handbook
Send $1.50 for Hallberg's
Carbon Saver
J. H. HALLBERG, "SSZSS* 7th Avenue at 49th St., NEW YORK
Member National Association of the Motion Picture Industry, Inc.
2164
THE MOVING PICTURE WORLD.
March 31, 1917
TRIANGLE FILM CORP.
DODGING HIS DOOM (Mack-Sennett Key-
stone— Two Parts — Marti) LI). — The cast In-
cludes: Chester Conklin., Dora Rodgers, Dale
Fuller Guy Woodward.
Conklin and Dora, his wife, own a millinery
store. Guy Woodward makes love to Dora and
Chester threatens him. Later Woodward places
clothes along the river bank to give the im-
pression ilia i be is dead — first having shown a
threatening note from Conklin to the chief of
police.
In the meantime Conklin's twin brother ar-
rives and while arguing about the settlement of
his estate, ConiUin is arrested, tried for murder,
found guilty and placed in Jail.
Later Woodward returns, finds Conklin's twin
brother and Dora running the store. He be-
comes a partner and makes love to Dora.
Conklin escapes from jail and the guards at
rest his brother and put him in. Conklin re-
turns to the store, sees Woodward maKiug love
to Dora, and a shooting occurs.
Conklin's twin back in jail is about to be
banged. Conklin's wife rushes to the rescue
and after a chase between Conklin and Wood-
ward the latter loses his disguise and both
Conklin and his twin are cleared — just in the
nick of time.
A WOMAN'S AWAKENING— (Fine Arts-
Five parts — March 25). — The cast: Paula
Letchworth (Seena Owen); Paula's , mother
(Kate Bruce) ; Allen Cotter (A. D. Sears) ;
Judge Cotter, his father ( Spottiswoode Ait-
ken) ; Lawrence Topham (Charles Gerrard) ;
Cousin Kate (Alma Reuben) ; Mammy (Jennie
Lee).
Paula Letchworth, a girl of 18 or 20, has
grown up in an atmosphere where no hint of a
new womanhood has ever entered. The men
are of the chivalrous, protecting kind ; the
women, wonderful beings to be cherished, loved
and protected. The only shadow in Paula's
life is that her mother is an invalid.
The trustee of the estate is Allen Cotter, a
rising young lawyer. Allen has come to love
Paula. She is not wholly indifferent to him.
:She meets Lawrence Topham, a crafty society
man, who with facile talk of the new world
of woman's equality with man, charms her.
Blinded by the glitter of the new life, Paula
weds him.
Once married, Lawrence gains control of the
estate and begins to tread the primrose path.
At home Lawrence taunts Paula about Allen
and flies into an apparently jealous rage, ac-
cusing her of being false to him in order to
'blind her to his own ways of life. So bitter
become their quarrels that Paula half confesses
to Allen.
A short time later a crisis comes, as Law-
Tence has hypothecated all the remaining stock
and bonds of the estate, and placed the money
4n one big gamble in Wall Street. A pincu
comes and he cannot recover himself. In a
drunken frenzy he tells Paula that everything
Is gone. She tells her husband that she will
go to Allen.
During the night an idea comes to Lawrence
— perhaps Paula can get money from Alien
sufficient to cover the margins on his gamble.
He goes to her, and though she listens dis-
dainfully, she tells him, "Don't worry, I wilF
.get the money from Allen for you." Allen,
who has come in response to Paula's appeal,
•enters just in time to hear this, and supposes
that Paula has betrayed him in the interests
■of Lawrence. He asks how much they want,
and after writing a check leaves the apart-
iment.
That evening, sure of a great fortune, Law-
rence determines to desert Paula. He writes
U note to her. As he writes, a shot is fired
end Lawrence slips from his chair dead. Allen
arrives as the shot is fired. Paula rushes in
Just as Allen enters, and seeing a pistol near
the door of the library, where it has fallen
from the hand of the assassin, each thinks
ithat the other has done the deed.
In another room, as others rush into the
'library, Allen and Paula stand by the wheel
chair of the mother. He tells Paula that he
will always love and care for her. She is hor-
rified that this slayer of her husband, as she
Bupposes, should talk of marrying her. He
notices her reluctance and says, "I know you
were driven to it, but no one shall ever know."
By a superhuman effort the mother makes them
understand that it was she who did it.
Allen says, "No, it was suicide." And as
suicide it is entered upon the police blotter.
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PATENTS
Manufacturers want me to send them pat-
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drawing and description of your invention
and I will give you an honest report as to
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Get acquainted with the
ERBOGRAPH WAY
of Developing and Printing
ERBOGRAPH COMPANY
203-11 West 146th St., New York City
Are You Tired
of playing waltzes and popular songs for
all your pictures? Try "bringing out" the
dramatic scenes with dramatic music. The
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contains the best music of this kind pub-
lished. Issued in Three Series:
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Piano (24 pages each), 58 cts. for each
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1163 Grace Street Chicago, III.
And now comes womanhood's real awakening.
Paula no longer yearns for a new freedom.
Her thoughts turn longingly to the old home-
stead, where the daughters of the Letchworths
have ever been the objects of the tender care
of true men. She »oes to Allen's arms.
THE SQUARE DEAL MAN.— Ince-Kay B°e—
Five parts— March 25).— The cast: Jack
O'Diamonds (William S. Hartj ; Virginia Ran-
some (Mary Maclvor) ; Two Spot (Joseph J.
DowlingJ ; Blossom (Marv Jane Irving);
Colonel Ransome (J. Frank Burke) ; I'edro
(Darrell Koss) ; Anastacio (Thomas Kurthara);
Preaching Dan (Milton Ross) ; Broadway Ham-
mersley (Charles O. Rush).
Jack o' Diamonds and his partner, Two Spot
Hargis, are .vnown as square sports in the
desert town of Oxide. Jack gives liberally to
all charities, and is surprised when one day a
pioneer missionary refuses to take his money
as he considers it ill-gotten. About this time
Col. Ransome enters Jack's gambling place.
The colonel, a big ranch owner, intoxicated and
loaded down with money received in a cattle
deal, insists on a game for the highest stakes.
Jack consents, wins the colonel's money and
also a deed to the ranch. In the fight that fol-
lows Colonel Ransome is shot by one of his
own foremen, Anastacio, who has previously
planned to rob his master and hates to see the
money get away from him. The onlookers think
that Jack Killed the colonel, but as there is a
general shooting no fuss is made about the
matter.
Jack becomes disgusted with his present
mode of life and quits the gambling game.
He takes up the ranch that has been deeded to
him by the dead colonel. When Jack and his
partner, Two Spot, arrive at the ranch they
discover that the colonel has left an only
daughter, Virginia Ransome, who is being edu-
cated in New York.. Jack determines to put
the ranch in order and hand it over to the
rightful heiress. When things are in shape he
writes to Virginia to come West.
When Virginia at ives s' e treats Jack as a
hired servant. He still keeps on with the work
around the ranch, but is hampered by Virginia's
attitude, as this encourages Anastacio and the
hands to almost open mutinv. After plotting
to dethrone Jack and secure both the ranch
and Virginia for himself, Anastacio tells Vir-
ginia that Jack Diamond is tue murderer of
her father. Virginia dismisses Jack and makes
Anastacio her foreman. Jack and Two Spot
' leave the ranch, but determine not to leave
"the little lady" to the mercy of Anastacio.
Jack dispatches Two Spot to the nearest fort
for the rangers and returns in time to rescue
Virginia from Anastacio and the rangers arrive
in time to clear up the ranch. One of An-
astacio's associates tells Virginia that her
father was shot by Anastacio and not by Jack.
Virginia apologizes to Jack for her past un-
kindnesses and offers to turn over the ranch
to him as rightful owner. Jack will only enter-
tain a proposition that involves a half owner-
ship, and eventually wins Virginia as his wife.
THE DARK ROAD (Ince-Kay Bee— Five
Parts — April 2). — The cast: Cleo Murison
(Dorothy Dalton) ; Carlos Costa (Robert Mc-
Kim) ; Capt. James Murison (Jack Livingston) ;
Cedric Constable (Jack Gilbert) ; Sir John Con-
stable (Walt Whitman) ; Lady Mary Constable
(Lydia Knott).
Jim Murison, an English army officer, and a
man of ancient lineage, marries Cleo, a woman
of doubtful parentage. Cleo is a woman of
startling beauty and strange fascination, ut-
terly unscrupulous, devoid of conscience, and
uses her charms recklessly to secure luxuries
that her husband, a poor man, cannot provide.
Murison is infatuated with his wife, believing
her to be all that is beautiful, pure and noble.
The European war breaks on the world like
a thunderbolt from a clear sky, and Jim is or-
dered to the front with his regiment. Before
leaving he places his wife in the custody of his
kinsfolk, Sir John and Lady Constable, who live
in an old family manor house, and are the great
people in their own county. They live quiet
lives, saddened by the memory of two sons who
have given their lives for their country in ear-
lier wars. One son is left to them, Cedric, their
youngest, and Lady Mary is loath to let him
enter the army.
Jim leaves his wife amid these placid sur-
roundings, and joins his regiment in France.
Cleo, quickly tiring of the quiet country life, for
sheer deviltry makes a play for Cedric, who is
PORTER EQUIPS BIG THEATRE FOR CRISIS
PORTER installs Two TYPE S SIMPLEX PROJECTORS and Special Accessories at the PARK THEATRE, Broadway,
for the Premiere Presentation of Selig's Big Photo-Spectacle, "The Crisis." Porter leads all for Big Installations— "The
Birth of a Nation," "Intolerance," "The Fall of a Nation," "Civilization," and "The Crisis.
B. F. PORTER,
1482 BROADWAY, AT TIMES SQUARE,
NEW YORK
March 31, 1917
THE MOVING PICTURE WORLD.
2165
an unsophisticated youth and quickly falls for
her lures. The call of king and country sound-
ing through the land, however, proves irresist-
able, and Cedric, tearing himself from the em-
braces of his charmer, enlists in the army. Be-
fore leaving, Cleo gives him a note of passion-
ate declaration that he, only, has her love, and
then forgets all about him and her passing di-
version. She, at the same time, sends an iden-
tical note to her husband, now in the trenches.
Shortly after Cedric's departure, the manor
house is visited by a great art connoisseur, who
wishes to see the far-famed contents of the
Constable gallery. This man, Carlos Costa, oc-
cupies a commanding place in the art world.
His judgment on pictures is infallible, and a
certain mystery about the man adds piquancy
to his criticisms. Posing as a Spaniard, and
moving in the highest social circles, by means
of forged credentials, he is really the illegiti-
mate son of a great Teuton prince and a Moor-
ish woman, and he is also one of the most pow-
erful agents in the German secret service.
On his visit to the Constables', Cleo, who is
bored to extinction, uses all her arts to entrap
Costa. This time, hower, she is dealing with
no callow youth, but with a dominant person-
ality, who soon makes the enchantress his fas-
cinated slave. Costa and Cleo leave the coun-
try house at different dates and on divers ex-
cuses, and meet in London, where Costa estab-
lishes his mistress in a luxurious apartment,
and Cleo, madly in love, throws discretion to
the winds, and braves the opinion of the world.
A letter from her husband in Prance gives, un-
der secrecy, the movements of the British troops,
and is taken from her by Costa and forwarded
by him to the German authorities. During the
fighting in Prance, Murison meets his cousin,
Cedric. Cedric is killed by a chance bullet, and
Jim, in going over his effects, finds Cleo's letter,
and, for the first time, becomes aware of her
intrigues.
At this time a surprise attack is made on the
outpost commanded by Jim, and, when the Ger-
man troops are repulsed, a note is found on a
captured Prussian colonel. It is Jim's letter to
his wife, giving her the information of the in-
tended movement of the British troops. Sum-
moned by his colonel to explain the matter, Jim
is given an opportunity to go to London and
track down Costa, whose name has been re-
vealed in the transaction. Jim hurries to Lon-
don, and, with the aid of detectives, breaks into
Costa's apartment, to find his wife in the spy's
arms. Costa is lead away to face a firing squad,
in the Tower, and Jim faces his wife alone. A
long struggle ends in the death of Cleo, but Jim,
disillusioned and weary of life, throws himself
from the window of the room, his mangled corpse
being the third and last tribute to a soulless
siren.
EDUCATIONAL FILM CORP.
THE LIVING BOOK uF .,/vTURE— (Foreign
Deer — Feb. 26). — Few except the naturalist un-
derstand that the deer family is made up of a
large number of snecies ranging in size from
small and extremely delicate creatures to big
and dangerous animals. This picture relates to
deer that live in South America, Europe and
Asia. It is surprising to note the variety o£
forms in antlers among the large and small
kinds of deer. Only the males are provideu
with branching head weapons, and the use of
the antlers in fighting is illustrated by a furi-
ous series of attacks on the part ot a majestic
stag,
THE LIVING Bv/OK OF NATURE— (The
Beaver Prepares for Winter — March 5). — A
story of animal intelligence. The portrayal
commences during the heat of midsummer, but
the animal workers are steadily making plans
for the time when tue woods and streams will
be ice-bound during the winter's cold and food
can no longer be obtained without fighting a
way through the snow. The beaver attains a
■weight of about lorty pounds and has cbisel-
like teeth. Its food consists of bark. It lives
In houses built of masses of sticks, placed in
mid-stream. The entrance of the hruse is hid-
den below the water level, and t</ keep this
entrance submerged the members of the colony
dam the stream below the house, thus regulat-
ing the height of the water.
The scenes show the animals cutting down
small trees to store branches near the house
as winter food. Close views of these wilder-
ness "engineers" show the form of the animal
that furnishes the fur so much in vogue of late.
The beavers are seen towing six-foot saplings
and attaching them to the food levee, diving
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in aluminum frames, 50c. each.
GRAVURE FOLDER, containing pic-
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Send for Catalogue of over 600 players and
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HIGHEST GRADE
Developing and Printing
FILM TITLES
We miarantee all work, <riye prompt delivery, at lowest
piicea Can furnish Rxpert Camwa Man on afa^rt noMee.
STANDARD MOTION PICTURE COMPANY
R. 1626, 5 S. Wabash Ave. Chicago
rtone: Randolph 8091
In Answering Advertisements, Please Mention
the MOVING PICTURE WORLD.
You Need Our Service and We Need Your
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Our stock of picture theatre merchandise is unexcelled in volume and
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DEPARTMENT STORE OF THE MOVING PICTURE TRADE
with branches that these may be later reached
beneath the ice and carrying more portable
food into the house. The "Tollage changes as
the work progresses and autumn comes on, and
the final scene portrays the silent winter woods
with the beavers' house burled under a foot of
snow.
THE LIVING BOOK OF NATURE— (Jungle
v i 1 1 e — March ±->. — The scenes are ar-
ranged as it the animals were giving a jungle
talnment and the aggregation or perrorm-
from all parts of the world. There
are leaping and diving contests, acrobatic ex-
hibitions and drolleries among the animals as-
sembled to look on.
GREATER VITAGRAPH.
THE SECRET KINGDOM ("The Portrait of
a King" — Fourteenth Episode — Two Parts — April
2). — Phillip and Juan reach Paris, where they
i in Le Temps or the situation in Alania and
receive a message from Paul riarreto, who has
escaped from prison, recommending an Immedi-
ate visit to Alania by Philip, for Simon's rule
is oppressive to the people and Phillip, tae lost
Prince of Alania, as he is now referred to,
would be wildly and eladly hailed as the right-
ful king. So thev start for Alania at once.
Count Ramon and Savatz arrive in Alania
with Princess Julia in their custody. Princess
Julia accuses her father of assassinating Phil-
lip's parents, but he feigns sudden heart failure
and in her distraction she forgets the matter
for the moment. Count Ramon, with a plan In
mind, wants to get hold of tne papers proving
Phillip's claim which Madame Savatz holds.
But she is suspicious of her lover's anxiety
and withholds them.
Ramon is received by Simond, who demands
the proofs. Ramon tells him he cannot have
them until he agrees to force Princess Julia to
marry him (Count Ramon). Simond is en-
raged at this, but when Ramon threatens to
make public the proofs of Phillip's right to the
throne, he is forced to give in.
While Ramon has made Simond think he has
the proofs in his possession, Madame Savatz
has, in reality, possession of them. To her
Ramon goes and tries to induce her to give
him the proofs. "You can have them the day
you marry me," she spits at him vengefully.
Simond, in the palace, finds Julia gazing at
a large portrait of King Phillip II, Pnillip's
father, which hangs in the great hallway. She
notes the resemblance and again accuses her
father, who evades the matter by telling her
that reasons of state dictate her immediate mar-
riage to Count Ramon. Horrified, she refuses.
Just then the large picture falls and Simond,
seeing in this a -hostly manifestation, is moved
to confess his crime to his daughter.
Ramon meanwhile has laughed to scorn Sa-
vatz's proposal that he marry her, and he at-
tacks her in an effort to get the papers. Eut she
has craftily hidden them. Surprising him as
he searches, she disarms him and forces him
to retire from the palace in discomfiture.
CHRISTIE FILM CORP.
SAUCE FOR THE GOOSE (March 1!)).— The
cast : Mrs. Xewlywed (ketty Compson) ; Mr.
i\ewlvwed (Neal Burns) : Swami Bumba (Eddie
Barry) ; Kitty Isis (Ethel Lynne). Scenario
by Epes Winthrow Sargent. Directed by Al.
in. Christie.
Neal and Betty, young and happy though
married, have no clouds on their uorizon un-
til the Swami Bumba appears and Betty em-
braces his strange religion — the mysteries of
the sacred word "O-o-o-m." Neal's house is
the meeting place for all the "culters' and the
Swami drinks up all his liquor. Then Betty
begins feeding Neal exclusively on rice, as tne
Swami recommends. Neal rebels, but it does
no good.
Neal has an idea and offers Betty an agree-
ment providing "complete liberty of religious
observance" for both parties, which Betty gladly
signs. Then Neal goes to an agency, gets a
bunch of chorus <*irls in Egyptian costume,
takes them home and installs there the wor-
ship of Isis. The noise of the kettle-drums in-
terrupts the ceremony of Bumba, and Betty
rushes into the living room to find Isis being
honored by tinkling cymbals and sinuous dances.
She is horrified and indignant, but Neal re-
calls the agreement.
Bumba, seeing the jig is up, decamps witb
the silver, but a policeman brings him back
and one of the Isis priestesses recognizes hir-
Iran^ferteK
Automatically supplies only sneb Toltat-; as
arc requires. No waste of current in bailast.
HERTNER ELECTRIC A MFG. CO.
431 Prospect Ave, Cleveland, Ohio. USA.
2166
THE MOVING PICTURE WORLD.
March 31, 1917
aa a former husband, who owes her back ali-
mony, betty is disillusioned and when Neal
pioposes that lsis and LSumba be fired out to-
Eetty is more than willing and the
agreement is torn up.
K-E-S-E.
SATAN'S PRIVATE DOOR (Essanay— Five
Farts— March 1!)). The Cast: Edith Conway
(Mary Charleson; ; Joseph Chatterlon (Web-
si r Campouiij . 1'homas Cuattei-iou tjohn Co<-
sar) : Anne Vance (iiazel Daly); Richard
Vance (U. K. Houpt; ; Mrs. Ordway (Alice
M I .,i ..ii. i i ; .June it^se ( v irgin,a Vaili). ui-
rected by Charles Hay don.
The house of Thomas Chatterton is divided
against itself. Joseph, the son, is an inebriate,
and Anne, Iiis sim. r, a social butteniy, neg-
lectful of her bnbe and husband. The old
man lives in solitude.
Edith Conway comes to visit the Chatter-
tons and finds herself distinctly out of place,
of a different type Tnomas Cbatt rion
finds in Edith a long-wished-for companion.
Joseph accuses the girl of designs on his
fata r's wealth, The boy In • <i. nriuni. at-
tempts to stab his father, but Edith stops him.
From then on the girl exercises a peculiar in-
fluence over the entire family. Slowly she
spreads the gospel of love and kindness hith-
erto unknown there.
Anne is drawn back to her babe and husband
on the eve of becoming entangled with a de-
signing young society man. Joseph renounces
his alcoholic yoke and weds Edith, and the
house of Chatterton is no longer divided
against itself.
MAX WANTS A DIVORCE (Essanay— Two
Parts). — Max gets into trouble at the altar.
He has just kissed his bride when he espies
o er ier sinuider ;1 i"' rtj >" sitting in a
front pew. Max cannot help giving her a wink.
His ' ' 'id ■ us hi <>. Wha K — • e — ?hp lands
on him — right before the preacher and con-
gregation.
They continue the battle in their honeymoon
apartment. After all the furniture is broken
up they decide to break up housekeeping —
ff 11 Defon t.i v have started * rs ■' •• ' ■•■ roes
that her flirtatious spouse shall compromise
himself with the girl in the pew so sue can
get a divorce.
Max leases an apartment, invites the girl
to meet him there, then tips off Mrs. Max to
raid them with detectives. But Max and the
girl mistake the apartment and get into a pri-
vate sanitarium for lunatics. The professor
chucks them into padded cell No. 80 with a
dozen crazy people. Mrs. Max and her detec-
tives make the same mistake. All of them
come face to face in No. 89. The girl berates
Mn\ for srpttin<! her info sup1! a ess M 'x
and his bride look at each other, then at th^
crazy people. They decide life might be worse
and fall into each other's arms. Max doesntt
want a divorce, after all.
metrcTpictures.
THE GREAT SECRET (Chapter XII, "Caught
in the Web" — Two Parts — March 20).— After The
Spider has shot at Strong and missed, he flees.
Strong and Beverly dart back to the house. A
policeman who gave chase returns and reassures
them, and they resume their way to the Charity
Bazaar.
In a tea-room Dr. Zulph and Sara Loring are
having refreshments and congratulating them-
selves on stealing the papers from Strong's desk.
Detective Rodman Sears and his assistant,
Cochran, are watching Zulph and his partner,
and suspect that the papers are in the black bag
on Zulph's table. Sears orders his assistant to
turn out the lights and see what Zulph will do.
The moment the lights are out Zulph grabs his
bag and rushes into the street. But the keen
> yea 01 s. are have seen him and he follows.
lie meets The Shadow, and together they trail
Zulph. Wee See happens along, and they ask
him to join them.
In the meantime, at the Charity Bazaar, Strong
and Beverly are sightseeing and purchasing.
They come face to face with Eunice Morton,
Strong's lormer fiancee, who has charge of one
of the booths. It proves an embarrassing
moment, and Miss Morton turns aside with scorn.
Dr. Zulph, Closely followed by Sears, The
Shadow and Wee See, enters a deserted mansion
in a secluded part of the city, which was a
favorite haunt Ot his. The Shadow and Wee
See look through a window and see him remove
his disguise, and place the black bag on a table.
with difficult; The Shadow climbs to the roof
preparatory to going down the chimney and
entering Zulph's room. Wee See enters a room
adjoining Zulph's and seeks to distract his at-
tention by imitating the cries of a cat. Cats have
always been the pet aversion of Zulph, and ta-
rn diately he rushes to the outer room to dis-
cover the annoying animal. While he is search-
ing for the supposed cat, The Shadow enters and
opening the bag, recovers the valuable papers.
ii. re-closes the bag and escapes through a
window. Zulph returns to the room, lights a cigar
and sits down to gloat over his triumph. Be-
coming curious, he opens the bag to look once
more at the treasure, but is astounded to find it
is gone. He Becomes excited and departs for
his heme.
At the Bazaar Strong and Beverly are enjoy-
ing themselves. Eunice Morton, with true vanity,
is carelessly flashing a diamond necklace that
attracts the attention of a band of crooks who
d i rmine to get it. They succeed. An alarm
is given, and Strong asks everybody to remain
quiet as there is a thief in the room, and no one
must escape. An excited crowd gathers, and in
the mix-up the crook who had stolen the neck-
lace slips it into the pocket of Strong. The
crooks are searched and demand that Strong,
too, be searched. Strong does the searching him-
self. He puts his hand in his pocket, and much
to his amazement tinds the diamond necklace.
Bute girl absolves him from guilt and points out
the real thief. In pulling the necklace from his
pocket Strong displays the $4,000 that had come
to him in the morning mail. This the thieves
are quick to see, and they at once make plans
to get the money.
Strong, having become separated from Beverly,
is searching for her when two men tell him she
has just entered a room. He goes there, but finds
it vacant. The two men follow him, close the
door, and demand his money. With a blow he
knocks one of the robbers down, but the other
draws a pistol and compels him to throw up his
hands. ; <j
THE HIDDEN CHILDREN (Yorke Film Corp.
— Five parts — March 26). — The cast: Euan
Loskiel (Harold Lockwood); Lois de Contre-
coeur (May Allison) ; Jeanne de Contrecoeur
'Lillian West) ; Mayara (Henry Herbert) ;
Amochol (George MacDaniel).
Two women unknown to each other, in the
early history of the nation, decide to make of
their babies "hiduen children," in accordance
with the Indian custom of giving children to
foster-parents until maturity. A girl and a
boy thus "hidden," when informed of the truth,
returned to their people and were expected
by marrying to bring a fresh spirit into the
tribe.
Marie Loskiel, hard beset by the St. Regis
Indians, gives her child, Euan, before she oies,
to Guy Johnson, an English Colonial officer.
He and Mayaro, a Sagamore of the Mohicans,
who is Joanson's chief scout, take charge of
the child. Jeanne de Contrecoeur, wife of the
commandant of the French garrison at Lake
George, amuses tne officers and their wives by
her gift of clairvoyance. She Implores her
husband not to go out to battle with the In-
dians, as sne has a premonition that he will
be killed, and that the child to be born will
never know a father. But duty calls Capt. de
Contrecoeur, ana he is slain bv the Iroquois.
Jeanne herself is cantured by them, and taken
to the stronghold of the Six Nations at Cath-
erines-town. The Erie sorcerer Amochol is
about to sacrifice Jeanne's new-born daughter,
Lois, to the Moon Witch, but she makes of Lois
a "hidden child," sending her to a colonist
named Calvert. Jeanne is about to be killed
by Amochol when she correctly interprets a
dream for him, and she becomes the White
Sorceress of the Iroquois.
Eacn year Jeanne sends secretly to little Lois
a pair of moccasins, embroidered with a symbol
indicating that she is a hidden child. Calvert
cannot read the inscription, but when he dies
he tells Lois of her origin, and it becomes the
girl's one thought to find the trail to Catherines-
town wuere her mother is held captive. Euan
Loskiel, grown to manhood, is given a com-
mission in Morgan's rifles as Lieutenant and
Chief of Indian Scouts. General Sullivan wishes
to crush the tribes of the Six Nations in the
"Long House" of the Iroquois Confederacy, and
the only man who can lead him to Catherines-
town is Mayaro the Sagamore, whom Euan
brings to the General, and the Sagamore be-
comes the trusted messenger of the northern
Colonial army.
Lois disguises herself as a camp-follower in
rags to follow Euan, Mayaro and Lieut. Boyd
to Catherines-town. Mayaro saves her from
the insults of a drunken officer, and though she
has thus far distrusted all men, she has com-
plete faith in the Sagamore. He reads the mes-
sage of the moccasins, discovering that she
is a hidden child, and protects her from all
the mischances of the journey.
Euan Loskiel falls in love with this strange
girl in rags, but it is with difficulty that he
wins her confidence, since, wandering alone
since Calvert's death, she has seen nothing
but the baser side of men's natures. Finally,
however, her fears are stilled by Euan's no-
bility of character, and she, Euan and Mayaro,
become close friends, the red man and Euan
going through the sacred ceremonial of the
blood brotherhood. Lois at last confesses her
love for Euan, but will not permit his caresses
until she has found her mother. She under-
takes the perilous journey into the heart of the
Iroquois empire, following the army secretly,
since they will not consent to her accompanying
them on such a dangerous mission. Mayaro,
who shares the secret, blazes the trail so that
she may find the way. When she overtakes
them, the Indians insist that the ceremony
of the White Bridal be performed over these
two sacred "hidden children," Lois and Euan.
They reach Catherines-town in time to wit-
ness the Feast of the Dreams. Amochol Is>
about to put the White Sorceress of the Iroquois
(Jeanne de Contrecoeur) to death for inter-
preting ill fortune. Her prediction comes true
when the warriors of the Six Nations defeated
by Sullivan's men return. The executioner is
about to strike her when his arm is transfixed
by a shaft from Mayaro's bow. The priests'
tane Jeanne prisoner, but Euan and Mayaro,
following them to the Vale Yndaia, kill them
and rescue her, and Mayaro slays Amochol in
hand-to-hand combat. Lois is at last folded in
the arms of the mother who has watched and
waited for her all these years, and then Jeanne
de Contrecoeur, having been reunited with her
"hidden child," puts her hand in that of the
gallant scout, Euan Loskiel, and their White
Bridal is completed.
You need it in
your business. It
is the only sure
way to get per-
fect projection. It
makes the best
pictures better!
GOLD
FIBRE
SCREEN
Leading theatres
everywhere at-
tribute much of
their success to
the use of our
carefully prepared
product.
RADIUM GOLD FIBRE SCREEN, Inc.
Leon Schlesinger, Gen. Mgr.
220 W. 42d St., New York
Canadian Distributors— J. T. Malone Films, Inc., Rialto Thea tre Bldg., Montreal; Allfeatures, Ltd., 56 King St., W., Toronto.
March 31, 1917
THE MOVING PICTURE WORLD.
2167
ossified Advertisements note terms carefully
O
^^^^ Remittances must accompany all orders for classified advertisements as follows: One
dollar per insertion for copy containing twenty words or less. Five cents per word on copy
containing over twenty words. Each word to be counted including names and addresses.
NOTICE TO ADVERTISERS: — The Publiiher* expect that all statement* made in every advertisennent will bear the atricteat investigation.
SITUATIONS WANTED.
SUPERINTENDENT of film factory, at pres.
ent unemployed, desires engagement with re-
liable firm. Thorough laboratory man. C, care
M. P. World, N. Y. City.
CAPABLE theater manager at liberty. F. E.
Chapman, through loss by fire, of his unin-
sured theater, the New Colonial, at South Bend,
Ind., see page 1507 of this paper for Feb. 17, is
in the market for a position. He is capable, has
liad 18 years' experience and can furnish refer-
ences. Address F. E. Chapman, 421 N. Wood
St., So. Bend. Ind.
AT LIBERTY — Capable picture theater man-
ager, twelve years' experience, go any place,
salary or percentage. Address Christian, 30
■Covert St.. Brooklyn. N. Y.
BOOKKEEPER — Capable and efficient, excel-
lent references, seeks situation. Seven years'
experience in Moving Picture Business. L.,
care M. P. World, N. Y. City.
ASSISTANT CAMERAMAN, also experienced
film printer and perforator. Wishes position,
salary moderate, go anywhere. Address Printer,
care M. P. World, N. Y. City.
EXPERIENCED concert organist wants good
theater position. Will consider only large first
class house with big pipe organ. References,
programs, press notices submitted. Organist,
127 South Main St., Dayton, Ohio.
AT LIBERTY A-l organist, Seeburg Photo
Players. Reference Automatic Player Piano
■Co., Atlanta, Ga. Play drums. Address M.
Craddoek, Lyric Theater, Huntsville, Ala.
CAMERAMAN five years' experience. Re-
liable, sober, married. Have own Moy outfit.
Al Palumbo. 53 Park Ave., Brooklyn, N. Y.
LABORATORY SUPERINTENDENT and
technical director, practical man in all depart-
ments. Address Practical, care M. P. World,
N. Y. City.
HELP WANTED.
MUSICIANS wanted, pianist, violinist and
drummer for first class combination house.
Must read music and be able to play for pic-
tures. State lowest salary to start. Box 500,
Bristol, Tenn.
BUSINESS OPPORTUNITIES.
FOR SALE or lease large plots, suitable for
studio, within easy distance of New York City.
Abe Miers, 155 West 47th St., N. Y. City.
THEATERS WANTED.
WILL LEASE picture theater, state popula-
tion, number seats, rent, what opposition. Ad-
dress Christian, 30 Covert St., Brooklyn, N. Y.
THEATERS FOR SALE OR RENT.
FOR SALE — Beautiful theater in the pret-
tiest city in the Middle West, seating capacity
300. fully equipped with modern equipment,
playing only the finest pictures, 10c admission,
"built for Theater, not a made-over store and
fire proof throughout, beautiful front, will sell
at a sacrifice, as I am in the automobile busi-
ness and cannot give it the time it requires;
profits big for the investment. This is a Sun-
day town, run as long as you like. Will sell
one-half down, balance to be paid out of profits;
running now. Wire appointment : will go to the
first one to investigate. Address George T.
Scullv. Kalamazoo, Mich.
PICTURE THEATER for sale, new equip-
ment. 270 seats, Mirroroid screen, two new
American Standard motor driven machines.
"Rent $05 00 per month, long lease, in city forty
thousand, now running. Buckeye Motion Pic-
ture Co., Wapakoneta, Ohio.
EXCEPTIONAL BARGAIN moving picture
theater in progressive western Pennsylvania,
good location, big sacrifice, write Kelley & Mar-
tin, Jeanette, Pennsylvania, for full particu-
lars.
EQUIPMENT WANTED.
WE BUY all makes of moving picture ma-
chines. What have you? Monarch Film Serv-
ice, 228 Union Ave.. Memphis. Tenn.
EQUIPMENT FO^ SALE.
FOR SALE — Slightly used Simplex projectors,
guaranteed perfect and good as new, at reason-
able prices. Second-hand Motiograph In good
condition, cheap. Room, 200, 14S2 Broadway,
N. Y. City.
BARGAINS— Slightly used Simplex, Power's
and Motiograph machine. Lowest prices — fully
guaranteed. Hallberg, 72!) Seventh Ave., N. Y.
City.
POWER'S 0B, GA, 0. Simplex type B and
type S. Edison Exhibition model n. model D.
Motiograph and three master model standard
machines. All in perfect condition, can be ob-
tained at low prices. National Carbons, ";(<xl2
in., $0.00 pel hundred; %x!2 in., $7.70 per
hundred. Call or write to-day. Picture The-
ater Equipment Co., 1004 Broadway. N. Y. City.
3,000 OPERA CHAIRS, steel and cast frames,
60c. up. All serviceable goods, cut prices on
new chairs. Six standard asbestos booths. Send
for weekly list of close outs and save half. J. P.
Redington, Scranton, Pa.
FOR SALE — 170 green colored, veneered, pic-
ture show chairs with ball-bearing binge. Cost
$2.75 each. Will sell for $1.00 each. Also ozone
machine and side light fixtures. .1. B. Elliott,
Mgr., Strand Theater, Lexington, Ky.
FOR S \luK 550 veneered folding opera chairs
in first class condition at a bargain. Ready for
delivery about July 1st. Address N. Appell,
Orpheum, York, Pa.
FOR SALE 800 good five ply, 18 inch green col-
ored opera chairs, extra heavy backs and seats,
price 55c. each, cost new $1.70 each ; Power's
complete No. 0 moving picture machine good
as new $85.00; Power's GA. moving picture ma-
chine everything new but mechanism $150(10:
Edison complete improved exhibition model
moving picture machine $10.00; Fort Wayne
110 volt, 00 cycle comp.ensarc $28.(10. Power's
110 volt $1S.00 rheostat used once $0.00.
Power's upper magazine $5.00; Power's lower
magazine with take up $0.00. H. D. Theater
Supply House. 711 So. Kedzie Ave., Chicago, 111.
FOR SALE — Power's GA, mercury arc recti-
fier, new 50 amnere tube, used thirty days. H.
L. S., care M. P. World, Chicago, 111.
OPERA CHAIRS— fi.000 slightly used perfect
condition shipped subject to inspection, 60c.
each. Atlas Seating Co., 10 East 43d St., N. Y.
City.
OPERATORS ! Richardson says "Install
'Amberlux' Lens Filters." Improve projection
100%. Price, including business-bringing slide,
$3.30. W. D. Warner, 8 E. Broad St., Colum-
bus, Ohio.
CAMERAS, ETC., FOR SALE.
PROFESSIONAL CAMERAS, tripods, per-
forators, printers, developing outfits, rewinders,
Tessars, effects, devices, novelties, experimental
workshop, repair, expert film work, titles. Eb-
erhard Schneider, 14th St. & Second Ave., N. Y.
City.
BELL & HOWELL Camera, brand new, per-
fectly complete outfit, including full set of
lenses and extra magazines, field and studio
tripeds, vignettes, dissolves, double exposure
shutters, carrying cases, trunk, etc.. $1,400.00.
Rm. 602 220 West 42d St., N. Y. City.
SAVE MONEY — Write for bargain lists,
cameras, tripods, projectors, electric lights,
chemicals, dves. Camera instruction. Ray, 326
Fifth Ave., N. Y. City.
BE PREPARED! NOW IS THE TIME TO
GET YOLK MOTION PICTURE CAMERA.
DAVID STERN COMPANY. OFFER BEST VAL-
UES. SERVICE AND VARIETY. E
STYLE FROM 100 FT. MODELS TO STUDIO
CAMERAS. TRADE IN YOUR old CAMERA
FOR THE NEWEST MODELS, A PARTIAL
LIST OF CAMERAS ON HAND. 200 It.
Ity BRNEMANN MODEL A PKOFES-
FESSIONAL. ERNON K :::.'. LENS AND
EXTRA magazines. PRICE, SI 35.00
200 FT. CAPACITY MENTOR PROFESSIONAL
CAMERA. REGULAR AND TRICK CRANK.
FINE mechanism. r,o m. m. TESSAR F:.i.3
LEXS. TWO EXTRA MAGAZINES. PRICE,
$140.00 EUERIIARD SCHNEIDER
M. P. CAMERA. 200 FT. capacity, Zeiss Tes-
sar lens. F :3 5. Price, $95.0(1 U.
S. CINEMATOGRAPH M. P. CAMERA, -100
FT. capacity, all adjustments, ideal for
studio work, trick and illusions. Zeiss T
lens and extri magazines. PRICE COM-
PLETE, $25(1.00 ____LATF.ST MODEL
PATHE NO. 2. INSIDE MAGAZINES, TES-
S\R LENS. F :3.5, two extra magazines,
PRICE, $150.00 LATEST MODEL
UNIVERSAL. THE CAMER \ F'R ALL PUR-
POSES. LIST $300 00. WRITE FOR S"ECIAL
PROPOSITION ON THE UNIVERSAL
THE LATEST MODEL DAV8CT 2(10 ft.
capacity, standard film, weight 10'/. lbs.
MECHANISM EQUAL TO ANY C MERA,
TESSAR LENS F.3 5. ALUMINUM MAGA-
ZINES. PRICE, $110 00 S375.00 U.
S. ET ECTRIC PRINTER. COMPLETE OUR
PRICE. $150 00 TALBOT'S PRAC-
TICVL CINEMATOGRAPHY: THE HAND-
BOOK FOR THE BE1INNER. Postpaid $1 10
ADVERTISING PY MOTION P1CTURFS ;
full of monev-miking ideas, postnaid SI Bfl ANY
0'\TFR^ SH'PPED C O P. PRIV'LFGE OF
EXAMINATION ON RECETPT OF $10 00 DE-
POSIT. YOT"R MO\EV REFUNDED IV FULL
IF NOT SATISFACTORY. TE'EC'PHIC
ORDERS SHIPPED SAME DM' IF DEPOSIT
IS WIRED. WRITE FOR OUR COMPLETE
C'TALOC,. JUST OFF THE PRESS. YOURS
FOR THE ASKING. DAVID STE^tX COM-
PANY, "EVERYTHING IN C*"ERAS," 1047
R, MADISON ST., CHICAGO, ILL.
FILMS. ETC., WANTED.
SLIDES and films with advertising and lec-
tures showing Palestine w!th Holy Land, Baba.
lona. Egynt, and Constantinople. R. A. Root,
Jasper, Ala.
FILMS. ETC.. FOR SALE.
FOR SALE — One thousand reels, sineles and
features, sacrificed nrices. Peerless Feature At-
tractions, Seattle, Wash.
THREE and four reels Passion films for rent.
5 Power's machine perfect. $50 00 Luback,
1100 Manhattan Ave., Brooklyn, N. Y.
WANTED exchange to bonk four-reel feature
on commission, bond required. Write for par-
ticulars. Ward Enterprises, Turners Falls,
Mass.
MUSICAL INSTRUMENTS FOR
SALE.
FOR SALE— $5,000.00 Photonlayer for $2.-
500 00. Changing moving picture theater to
vaudeville. Instrum°nt in good "ondition. has
g;ven excellent sat;sfartinn. Address Swanson
Theater Circuit, Salt Lake City, Utah.
MISCELLANEOUS.
MR. EXHIBITOR, for 15c a square foot we
renovate old screens with S'lvertone, made to
eqinl any new screen. Perfect stereonticon pro-
jectiin guaranteed. Work done in your theater.
Write us for particulars. Will send sample
unon request. M~rion"ell & Crawford, 455
Fourth avenue, N. Y. City.
In answering advertisements please mention The Moving Picture World
2168
THE MOVING PICTURE WORLD
March 31, 1917
TO CONTENTS
Advertising for Exhibitors 2098
"As Man Made Her" (World) 2122
At Leading Picture Theaters 2083
"Babbette" (Vitagraph) 2119
Baltimore, With Exhibitors in 2138
Boston Film News 2136
Bradenburgh Indicted for "Duping" 2084
Brazil, Southern, Picture Shows in 2093
Calendar of Daily Program Releases 2152
Censorship Only on Complaint, Ask for 2145
Censorship Sentiment Speaks 2144
i) News Letter 2085
Cincinnati Exchanges Under One Roof 2143
"Colonel's Orderly, The" (Pathe) 2118
Comments on the Films 2123
Competition Hurts Village Film Trade 2136
"Dark Road, The" (Triangle) 2120
"Dummy, The" (Famous Players) 2120
Exchange Efficiency 2107
Facts and Comments 2069
Film Exporters, News from the 2091
Film Industry New in Madras 2093
Film Men Dine as Guests of World 2109
Fitch, C. J., Joins Paramount's Sales
Forces 2090
General Film Appointments 2115
"Golden Eagle Trail, The" (Kalem) 2119
Goldstein Brothers in New Company. 2086
"Great Secret, The" (Metro) 2117
Griffith to Contribute to Artcraft 2074
Hall, Emmett. With Goldwyn 2116
Harron, Robert, Joins Goldwyn 2113
"Her Father's Keeper" (Triangle) 2120
His Father's Son" (Metro) 2121
"Hour to Live, An" (Pathe) 2118
Illinois Bill Paves Way for Nuisance
i aoh 2143
Kansas Has New Censor Bill 2083
List of Current Film Release Dates,
2170, 2172, 2174, 2176
Lytton, L. Rogers, Works for Preparedness.,2141
Managers for the Northwest Convention 2082
Manitoba Exchange Association Formed. . ..2150
Manitoba Exhibitors' Meeting 2082
Manufacturers' Advance Notes 2125
Marion, Ind., Three Theaters Consolidated. 2142
"Mary Lawson's Secret" (Pathe) 2118
Massachusetts Censor Bill Opposed 2083
Minneapolis Convention Nears 2146
More Trouble for Griffith Pictures 2115
Motion Picture Educator 2094
Motion Picture Exhibitor, The 2082
Motion Picture Photography 2105
Music for the Picture 2106
National Association Directors Meet 2078
Newcastle, N. S. W., Business Increased in. 2091
News of Los Angeles and Vicinity 2087
Nord, Hilda 2084
Ontario Theaters Decrease in Number 2142
Orient, Picture Conditions in 20J3
Paramount Program 2116
"Past One at Rooney's" (General Film) 2121
Patriotism and Nature 2072
Philadelphia, Film Week in 2137
Photoplaywright, The 2101
Picture Shows in Southern Brazil 2093
Pictures to Aid Mobilization 2114
Pittsburgh, Film News of Week in 2140
Popular Picture Personalities 2108
Portland Censor Comes to Life 2149
"Prison Without Walls, The" (Lasky) 2120
Projection Department 2102
"Pulse of Life, The" (Bluebird) 2119
Raving Preachers and Moving Pictures 2073
Reviews of Current Productions.."! 2117
Richardson Received With Entuusiasm 2079
Richardson's Trip Appreciated 2081
St. John N. B. Booking Plan for Big Pic-
tures 2135
San Francisco, Governor Helps Open The-
ater 2148
"Satan's Private Door" (Essanay) 2117
Selznick, Myron Makes Important Deal.... 2115
Shall Stylists Write Scenarios? 2070
Spain, Picture Situation in 2092
Stevens, Emily, for Four Metro Features. . .2081
Stories of the Films 2154
Sunday Closing, Seven Theaters in Washing-
ton 2150
Sunday Opening Protests 2071
"Sunny Jane" (Mutual) 2120
"Tale of Two Cities, A" (Fox) 2118
Tax on Admissions in Virginia 2137
Tenth Anniversary Recollection 2113
Texas State Censor Bill Dies 2147
"Vanishing Financier, The" (Kalem) 2119
Virginia Tax on Admissions 2137
"War in the Dooryards" (Pathe' 2118
Washington, D. C, Film Building for 2139
Wheeler Committee Reports 2075
Wolfberg, Harris P 2114
TO ADVERTISERS
CARBONS AND CARBON ACCESSORIES.
Jones & Cammack 2162
CHAIR AND SEATING MANUFACTUR-
ERS.
Foco Chair Co 2164
Steel Furniture Co 2164
ELECTRICAL & MECHANICAL. EQUIP.
Amusement Supply Co 2171
Bell & Howell Co 2158
Calehuff Supply Co 2173
Fulton, E. E 2105
Hallberg, J. H 2163
Hertner Electric & Mfg. Co 216")
Hommel. Ludwig & Co 2160
Langstadt-Meyer Co 217::
Porter. B. F 2164
Strelinger, Chas. A 2161
Swabb. Lewis M 215S
Typhoon Fan Co ..2175
Universal Motor Co 2175
Westinghouse Electric & Mfg. Co 2161
«
FILM EXCHANGES.
Bradenburgh, G. W : 2175
LENS MANUFACTURERS.
Crown Optical Co 2171
MANUFACTURERS OF MOVING PIC-
TUR«Si.
Arrow Film Corp 2059
Artcraft Pictures Corp 2024-25
Art Dramas. Inc 2055-57
Benramin Chapin Studios 2010
Bernstein Film Productions 2052
Bluebird Photoplays, Inc 2016
Brockliss, J Frank 2018
Cardinal Film Co 202°-23
Christie Film Co 2017
Clune Prodding Co 2156
Continental Producing Co 2053
Corona Cinema Co 2044
Cosmofotofilm Co., Inc 2048-49
E. I. S. Motion Picture Co 2042
Enlightenment Photoplay Corp 2028-29
Essanay Film Mfg. Co 2011. 2065
Fox Film Corp 2045-47
Friedman Enterprises, Inc 2058
Gaumont Co 2038
Goldwyn Pictures Corp 2050-51
Grafton Film Publishing Co 2156
Grand Feature Film Co 2043
Hawk Film Co 2026
Horsley, David, Productions 2039
Ince, Thos. H Colored Insert
Kalem Co 2068
K-E-S-E Service 2062-63
Kleine, George 2064
Lesser, Sol 2054
Mable Normand Feature Film Co 2027
Metro Pictures Corp Colored Insert
"Mothers of France" 2040-41
Mutual Film Corp Colored Insert, 2035-37
National Drama Corp 2156
Paramount Pictures Corp 2020-21
Rex Beach Pictures Co., Inc 2153
Selig Polyscope Co 2066-67
Selznick, Lewis J., Enterprises 2030-31
Triangle Distributing Corp 2032-34
United States Mot. Pict. Corp 2019
Universal Film Mfg. Co 2012-15
World Film Corp 2060-61, 2151
MISCELLANEOUS.
American Bioscope Co 2158
Anti-Censorship Slides 2171, 2173
Automatic Ticket & C. R. Co 2158
Gahill-Igoe Co 2171
Chicago Examiner 2169
Corcoran. A. J 2158
Duhem Mot. Pict. Mfg. Co 2156
Eastman Kodak Co 2169
Frbograph Co 2164
Evans Film Mfg. Co 2160
Gunby Bros 2156
Tl Tirso Cinematografo 2175
Information Dept., M. P. World 2171, 2177
Kassell, M 215S
Keystone Ticket Co 2154
Kinematograph Weekly, The 2156
Kraus Mfg. Co 2165
Marion, Louise M 2173
Moore, Wm. N 2164
Motion Picture Directory Co 2173
M. P. Electricity 2173
National Ticket Co 2159
Preddey, W. G 2160
Richardson. F. H 2175
Richardson's M. P. Handbook 2177
Rotbacker Film Mfg. Co 2158
Standard Motion Picture Co 2165
Sunerior Films. Inc 2166
Williams, A. F 2158
Willis & Inglis 2160
MOVING PICTURE CAMERAS.
Burke & James, Inc 2161
MUSIC AND MUSICAL INSTRUMENTS.
American Photo Player Co 2178
J. C. Deagan Musical Bells, Inc 2179
Sinn, Clarence E 2164
POSTERS AND FRAMES.
Menger & Ring 2162
PROJECTION MACHINE MANUFACTUR-
ERS.
American Standard M. P. Machine Co 2158
Enterprise Optical Mfg. Co 2169
Power. Nicholas, Co 2180
Precision Machine Co 2163
PROJECTION SCREEN MANUFACTUR-
ERS.
Genter, J. H., Co., Tnc 2175
Gold King Screen Co 2156
Minusa Cine Products Co 2173
Radium Gold Fibre Screen. Inc 2166*
THEATRICAL ARCHITECTS.
Decorators Supply Go 2177
In Answering Advertisements, Please Mention THE MOVING PICTURE WORLD
March. 31, 1917
THE MOVING PICTURE WORLD
2169
The audience is
always right.
They want not only a good pic-
ture play but a clear picture.
Because of its basic qualities,
the clearest pictures are on
Eastman Film
Identifiable by the stencil mark
in the margin.
EASTMAN KODAK COMPANY,
ROCHESTER, N. Y.
KITTY KELLY
now Conducts the
Motion Picture Department
of the
Chicago €xamtner
Read what foremost fig-
ures in the industry have
to say about Kitty Kelly
Aaron J. Jones, of Jones,
Linick & Schaefer, says:
"I only wish that all cri-
tics wore like you and would
criticize- the picture exactly
as it is, regardless of who
the manufacturer may be, or
in whose theater shown."
David Wark Griffith says:
"You have the most re-
any
markable memory of
person I ever met."
J. R. Quirk, of Photo Play,
says:
"Your viewpoint is won-
derfully clear and sane, and
you always reflect the feel-
ings of the average intelli-
gent movie patron."
Wm. S. Hart says:
"I want to tell you how
easy it makes it all when
we know our efforts are be-
ing reviewed and appreciated
by such a clever, brainy
little lady as you are."
The Chicago Examiner
should be in your hands
every day
mr
Hearst Building,
Chicago
Eastern Office:
1834 Broadway,
New York
To the "Show-Me" Exhibitor
We have always claimed that the material used in the MOTIOGRAPH Projector is of the highest
quality; that the final touch as regards Mechanical Workmanship was superior; that you will get
Steady and Flickerless Projection from the MOTIOGRAPH.
Here is proof —
EMPRESS
Moving Pictures
ST. JOSEPH, MO.
Mr. H. G. GILL, Selling Agent for the MOTIOGRAPH.
Dear Sir:
It has always been my policy to give everything and everyone all of the credit that is
due. The credit that is due you personally is in consideration of the fact that you so
faithfully handled a machine situation for me that has proven to be entirely satisfactory
in every respect. The credit due the MOTIOGRAPH machine that I am now using is due
them because of their actual value to me.
For many years I used other makes of machines, which I will not mention, and found
that even though they gave me fairly good results they lacked the final touch of mechani-
cal workmanship which the MOTIOGRAPH machine possesses. My operator, Mr. R. J.
Clark, has demonstrated to me the fact that it is actually possible to project a more steady
and nearer flickerless picture with these machines than with other machines that I have
heretofore used. To my belief, the material used in these machines is of the highest quality,
and with our all day grind we are almost in a position to know by this time that there is
practically no wear out to this machine.
Trusting that all of your other customers are as well satisfied as I am, and wishing
you continued success, I am, Yours very truly,
W. W. WERTENBERGER.
To the Exhibitor Who Wants the Best for himself and his patrons — Do not
overlook the IMPROVED MODEL MOTIOGRAPH, it is giving results and
is spoken of by every user.
Prices : Hand-driven Equipment $265.00
Motor-driven Equipment 305.00
Write for Literature
THE ENTERPRISE OPTICAL MFG. CO. ^chIcago^31-
Western Office: 833 Market St., San Francisco, Cal.
In Answering Advertisements, Please Mention the MOVING PICTURE WORLD.
2170
THE MOVING PICTURE WORLD
March 31, 1917
List of Current Film Release Dates
(For Daily Calendar of Program Releases See Page 2152.)
BROADWAY STAR FEATURE.
The Burlesque Blaekmallers (8th of
"The Dangers of Doris" Comedy)
Drama — Broadway Star Feature) . . .
Hla Little Spirit Girl (Comedy) 21600
The Valley of Lost Hope (Three parts —
Drama) 21673-74-7*
The Gang (No. 7 of "The Dangers of
Doris" — Comedy — Drama — Broadway
Star Feature)
The Seventh Son (Drama).
The Footllght Lure (No. 6 of the "Dangers of
Doris" — Comedy — Drama) .
Missing (Two parts — Drama).
The Meeting (Drama).
The Gang (No. 7 of the "Dangers of Doris" —
Comedy — Drama).
Up and Down (No. 8 of "The Dangers of Doris"
— Comedy- Drama).
Dimple's Baby (Two parts — Comedy-Drama).
The Dangers of Doris (No. 9, "The Old Fourth
Ward" — Comedy- Drama).
Dimples, the Diplomat (Two parts — Drama).
The Dangers of Doris (No. 10, "The Road to
Eternity" — Comedy-Drama ) .
Post One at Rooney's (First of O. Henry Series
— Two parts — Drama).
ESS AN AT.
The Hoodoed Story ("Black Cat Fea-
ture"— Two parts — Drama) 21706-7
Canlmated Nooz Pictorial No. 24 (Car-
toon Comedy) 21709
Alaskan Scenic on Same Reel 21709
Is Marriage Sacred? (No. 9, "Deser-
tion and Non-Support" — Two parts —
Drama ) 21715-16
The Lighted Lamp (Black Cat Feature— Two
parts — Drama).
All In a Day (Cartoon Comedy), and an Alaskan
Scenic on same reel.
Is Marriage Sacred? (No. 10, "Ashes on the
Hearthstone" — Two parts — Drama).
A Four-Cent Courtship (Black Cat Feature-
Two parts — Drama).
Canlmated Nooz Pictorial, No. 25 (Cartoon Com-
edy), and British Columbia (Scenic).
The Extravagant Bride (No. 11 of "Is Marriage
Sacred''" — Two parts — Drama).
The Invisible Web (Black Cat Feature — Two
parts — Drama).
Tiny, Slim and Fat (Cartoon Comedy), and
British Columbia Scenic on same reel.
Is Marriage Sacred? (No. 12, "The Vanishing
Woman" — Two parts — Drama).
The Five Dollar Bill (Black Cat Feature — Two
parts — Drama).
Canlmated Nooz Pictorial No. 2(1 (Cartoon
Comedy) and Educational on same reel.
The Pulse of Madness (No. 13 of "Is Marriage
Sacred" — Two parts — Drama).
Aladdin Up-to-Date (Black Cat Feature — Two
parts — Drama).
The Lucky One (Comedy). On same reel an
Educational entitled "In the Beef and But-
ter Country."
The Pallid Dawn ("Is Marriage Sacred?" — Two
parts — Drama).
The Finish (Black Cat Feature — Two parts —
Drama) .
Canlmated Nooz Pictorial No. 27 (Cartoon Com-
edv and Educational on Same Reel).
The Wifeless Husband (Is Marriage Sacred? —
Two parts — Drama).
The Ham What Was (Black Cat Feature — Two
parts — Drama).
The Scooting Star (Comedv). and Harvesting in
Alberta. Canada (Educational).
Meddling With Marriage (Is Marriage Sacred?
— Two parts — Drama).
FORTUNE PHOrOPIiAYS.
"Inspiration of Harry Larrabee" (Four parts —
Drama).
"Mentioned in Confidence" (Four parts — Dr.).
KALEM.
The Net of Intrigue (No. 16 of "Grant,
PoIIcp Rppnrtor" — Prama> 21693
The Death Sldlne (No. 117 of "The
Hazards of Helen" — Drama) ?l~oo
Ghost Hound* (Comedv) 21708
T,. --... , •„ 1- of "Orant. Police
Reporter" — Drums ^ 21712
The Prima Ponna'j Special (Drama).. 21717
The Model Janitor (Comedy).
Winged Diamonds (No. 18 of "Grant, Police
Reporter" — Drama).
The Sidetracked Sleeper (No. 119 of "The Haz-
ards of Helen — Drama).
A Flyer in Flapjacks (Comedy).
The Screened Vault (No. 19 of "Grant, Police
Reporter" — Drama).
The Black Rider of Tasajara (an episode of
"The American Girl" — Two parts — Drama).
In the Path of Peril (an episode of "A Daugh-
ter of Daring" — Drama).
The Mirror of Fear (an episode of "Grant, Po-
lice Reporter" — Drama).
Efficiency Experts (Comedy).
Bulls or Bullets (Comedy).
The Phantom Mine (an episode of "The Ameri-
can Girl" — Two parts — Drama).
The Fate of Juan Garcia (an episode of "The
American Girl" — Two parts — Drama).
The Veiled Thunderbolt (an adventure of
"Grant. Police Reporter" — Drama).
In the Web of the Spider (an adventure of
"Grant, Police Reporter" — Drama).
The Registered Pouch (an episode of "A Daugh-
ter of Daring"— Drama).
The Borrowed Engine (an episode of "A Daugh-
ter of Daring" — Drama).
The Bogus Bride (Ham and Bud Comedy).
The College Boy's Specials (An Episode of "A
Daughter of Daring" — Drama).
The Lost Legion of the Border (An Episode of
"The American Girl" — Two parts — Drama).
KNICKERBOCKER STAR FEATURB.
The Room of Mystery (Three parts —
Drama) 21648-49-50
Crossed Trail (Three parts — Dr.) .. .21690-91-92
The Beloved Vampires (Three parts — Drama).
SELIG.
The Luck That Jealousy Brought (Dr.) 21677
Lost and Found (Two parts — Dr.).... 2167H-79
Sellg-Trlbune No. 9 (Topical) 21081
Selig-Trlbune No. 10 (Topical) 2HIS8
The Saddle Girth (Drama) 21701
Cunid's Thumb Print (Two parts —
Drama) 21702-S
Selie-Trihune No. 11 (Topical) 21705
Selie-Trihune No. 12 (Topical) 217m
A Strange Adventure (Drama) 21718
The Redemption of Red Mull In (Two parts —
Drama).
Sellg-Tribune No. 13 (Topical).
Sellg-Tribune No. 14 (Topical).
For Rpward of Service (Comedy — Drama).
The Great Treasure (Two parts — Drama).
Sellg-Tribune No. 15 (Topical).
Selig-Trlbune No. 16 (Topical).
A Rrnthor's Sacrifice (Drama).
Selig Tribune No. 16 (Topical).
Selig Tribune. No. 17 (Topical).
An Actress' Romance (Two parts — Drama).
No Place Like Home f Comedv).
Sellg-Tribune No. 18 (Topical).
Selig-Tribune No. 19 (Topical).
A Pearl of Greater Price (Two parts — Drama).
Over the Garden Wall (Cnnr-dy).
Selig-Tribune No. 20 (Topical).
Selig-Tribune No. 21 (Topical).
A Question of Honesty (Two parts — Drama).
Everybody Was Satisfied (Comedy).
VI1W FEATURE COMEDY.
It's All Wrong (Comedv) 21«70
The Other Olrl (Comedv) 21««8
A Job for Life (Comedv) 21694
Nora Declares War (Comedy).
The Newlyweds' Mistake (Comedy).
Happy Nat's Dilemma (Comedy).
Art and Paint (Comedy).
Harry's Pie (Comedy).
Seeing Double (Comedy).
This Is Not Mv Room (Comedy).
A Deal In Furniture (Comedy).
Deen Stuff (Comedv).
Wlltle Walrus Pnvs Alimony (Comedy).
In Stump Land I Comedv).
Wanted, a Pad Man (Comedy).
Somewhere In Mex'co (Compdv).
Nellie's Nifty Necklace (Comedy).
OFFICIAL WAR FTT.1WS. INC.
February — The War (A Weekly Release).
Pathe Exchange, Inc.
ASTRA.
Mar. 11— Pearl of the Army, No. 15 ("Colonel's
Orderly" — Two parts — Drama).
Mar. 18 — The Mystery of the Double Cross
(Episode No. 1, "The Lady In No.
7" — Two parts — Drama).
Mar. 25 — The Mystery of the Double Cross
("Episode No. 2, ' 1'he Masked
Stranger" — Two parts — Drama).
Apr. 1 — The Mystery of the Double Cross (Epi-
sode No. 3, "An Hour to Live" —
Astra— Two parts — Drama).
GOLD ROOSTER.
Mar. 4 — Her Beloved Enemy (Thanhouser —
Five parts — Drama).
Mar. 11 — The Empress (Popular Plays and
Players — Five parts — Drama).
Mar. 18 — Pots and Pans, Peggie (Thanhouser1 —
Five parts — Drama).
Mar. 25 — Told at Twilight (Five parts — Balboa
— Drama).
Apr. 1 — Mary Lawson's Secret (Thanhouser—
Five parts — Drama).
PATHE.
Mar. 11 — Florence Rose Fashions, No. 22, "As
the Day Wanes" (Fashions), and
"Birds of Gay Plumage" ( Parra-
keets) (Colored Educational)
Mar. 11 — Max in a Difficult Position (Max Lln-
der Comedy) and Skinny Routs a
Robber (Rolin — Comedy — Split
Reel).
Mar. 18 — Florence Rose Fashions, No. 23 (Fash-
ions), and Nomads of the North
(Lapland) (Educational).
Mar. 25 — Florence Rose Fashions No. 24 ("Fads
and Fancies") (Fashions) and The
Gardener's Feathered Friends (Col-
ored— Edu. — Split Reel).
Mar. 25 — Max's Feet are Pinched (Max Linder
Comedy) and Skinny Gets a Goat
(Rolin Comedy— Split Reel).
Apr. 1 — Florence Rose Fashions (No. 23, "A
Glance Ahead" — Fashions) and
Childish Carefree Days (Colored-
Juvenile) (Split reel).
COMBITONE.
Mar. 18 — Know America, the Land We Love —
Southern California (Scenic).
Apr. 1 — Know America, the Land We Love
No. 3, "New Mexico" — Scenic).
HEARST-PATHE NEWS.
Mar. 17 — Number 23 (Topical).
Mar. 21 — Number 24 (Topical).
Mar. 24 — Number '-'> (Topical).
Mar. 28— Number 26 (Topical).
Mar. 31 — Number 27 (Topical).
Apr. 4 — Number 2S (Topical).
Apr. 7 — Number 29 (Topical).
INTERNATIONAL
Mar. 11 — Patria No. 9 (Two parts — Drama).
Mar. 11 — Krazy Kat — Roses and Thorns (Car-
toon Comedy) and In the Heart of
the Cascades (Scenic — Split Reel).
Mar. 18 — Patria (Episode No. 10. "War In the
Dooryard" — Two part!" — Drama).
Mar. 18 — Jerry on the Job — He Takes a Day
Off (Cartoon Comedy) and Artifi-
cial Flower Making (Industrial —
Split Reel).
Mar. 25 — Hanpy Hooligan— The Double Crossed
Nurse (Cartoon Comedvi and Rope
Making (Industrial — Split Reel).
Mar. 25 — Patria No. 11 ("Sunset Falls" — Two
parts — Drama).
Apr. 1 — Katzeniammer Kids — The Captain Goes
a-Fliwing (Cartoon Comedv) and
From Baeuio to Manila (Scenic)
(Split reel).
MITTEN'THAl.
Mar. 4 — Deep-Dved Villainy (Comedy).
Mar. 11 — Hooey Heroes (Comedy).
ROI.IN.
Mar. 18 — Lonesome Luke's Lively Life (Two
parts — Comedyl.
Apr. 1 — Skinnv's False Alarm (Comedy) and
SHnny's Shipwrecked Sand-Witch
(Comedy).
March 31, 1917
THE MOVING PICTURE WORLD
2171
From Pictures to Pitchers
there are producers and middlemen who sell
the best. You sell the best entertainment in
your neighborhood. You have the best appointed theatre
and the best film service but how about your program? That
ought to be as good as the best Our
4- Page Program De Luxe
was created just to fill one of your vital needs.
It is an exquisite piece of art craft in twelve beautiful designs
and printed in three colors. You devote the two inside pages
to your week's program.
It Pays for Itself
if you'll let the back page be sold to some
first-class advertiser. We guarantee territorial protection. If
your patrons throw away your program, you throw away
your money! Ask for samples of the rare DeLuxe programs
on the next mail.
Cahill-Igoe Company "g
irect Advertising Specialists"
17 W. Harrison St., Chicago, 111.
The Biggest Profits
in moving picture theatres go to the men who
show the best pictures by means of the best
apparatus and equipment.
If you want your theatre to be the recog-
nized leader in your vicinity remember that
the public appreciates quality.
Insure perfectly illuminated pictures by
using a
lens in your projecting machine.
The small difference between the price of a
Marlux and that of an inferior lens will make
a big difference in your box office receipts.
See your Dealer or write direct to
CROWN OPTICAL COMPANY
Rochester, N. Y.
NATIONAL CARBONS
We carry a complete stock of National Carbons
and can fill your order immediately.
Silver Tip D. C. Negative
Carbons
5 16x6 $40 00 per 1000
11 32x6 41.50 "
3 8x6 43.00 " "
V2xl2 Cored $37.50 per 1000
%xl2 " 50.00 "
%xl2 " 66.00 "
V2xl2 Solid 35.00 " "
i/2x 6 " 16.80 " "
10% added in less then 1000 lots.
Amusement Supply Company
Largest Exclusive Dealers to the Moving Picture Trade
Dealers in MotlOftraph, Simplex, Powers, EdlSOO and Standard Machines,
Tranavertera, Motor 0< iterators, Rectifiers and everything
pertsliiuijE lu Lbb Movlnij Picture Tbi
3rd Floor, Mailer's Building
Cor. Madison St. and Wabash Ave., Chicago, 111.
STATE -RIGHT
SELLERS
Send us the name and
address of each buyer of
your feature pictures so
that we may refer all in-
quiries for bookings direct
to the proper exchange.
To co-operate address
"Information Dept."
Moving Picture World
17 Madison Ave., N. Y. C.
Anti-Censorship Slides
Exhibitors: — This is the most convincing- method of
crystallizing public sentiment against the idea of "legal-
ized" Censorship of moving pictures either Federal, State
or Local. Sets of nine slides, all different, see page 1944
of issue of March 24th for complete text of each slide.
We will mail sets for $1.00 per set of nine, postage paid.
MOVING PICTURE WORLD,
17 Madison Avenue, New York
CENSORSHIP
of moving pictures places a
brand on the industry that
is unjust, discriminating
and against the spirit of
our free institutions
^^
In Answering Advertisements. Please Mention the MOVING PICTURE WORLD.
2172
THE MOVING PICTURE WORLD
March 31, 1917
List of Current Film Release Dates
ON UNIVERSAL AND MUTUAL PROGRAMS
(For Daily. Calendar of Program Releases See Page 2152.)
Universal Film Mfg. Co.
ANIMATED WEEKLY
Mar. 7— Number 62 (Topical).
Mar. 14 — Number 63 (Topical).
Mar. 21 — Number 64 (Topical).
Mar. 28— Number 65 (Topical).
Apr. 1— No. 66 (Topical).
BIO U.
Mar
Mar.
Mar.
Mar
7 — A Soldier's Dream (Drama).
8 — Good (or Nothing Gallagher (Drama).
16 — For Honor's Sake (Drama).
18 — The Hidden Danger (Two parts — Dr.).
Mar. 25 — The Rebel's Net (Drama).
Apr. 5 — The Dawn of Decency (Drama).
Apr. 8 — The Terrors of War (Two parts —
Drama).
BISON.
Feb. 24 — The Come Back (Two parti — Drama).
Mar. 3 — The Tornado (Two parts — Drama) -
Mar. 16 — The Drifter (Two parts — Drama).
Mar. 17 — Roped In (Two parts — Drama).
Mar. 24 — Goln' Straight (Two parts — Drama).
Mar. 31. — Steel Hearts (Two parts — Drama).
Apr. 7— The Burning Silence (Two parts —
Drama).
GOLD SEAL.
Feb. 27 — Mary from America (Three parts —
Comedy-Drama ) .
Mar. 6 — Desperation (Three parts — Drama).
Mar. 13— The Common Sin (Three parts — Dr.).
Mar. 20 — The Raid (Three parts — Drama).
Mar. 27 — A Startling Climax (Three parts —
Drama).
Apr. 3 — The Magpie (Three parts — Drama).
IMP.
Mar. 1 — An Hour of Terror (Drama).
Mar. 2 — Evil Hands (Drama).
Mar. 4 — Tangled Threads (Two parts — Dr.).
Mar. 9 — The Perils of the Secret Service (Ep-
isode No. 1, "The Last Cigarette" —
Two parts — Drama).
Mar. 11 — The Man of Mystery (Two parts — Dr.).
Mar. 14 — Sins of a Brother (Drama).
Mar. 16" — The Perils of the Secret Service (Epi-
sode No. 2, "The Clash of Steel" —
Two parts — Drama).
Mar. 23 — The Perils of the Secret Service (No.
3, "The Dreaded Tube/' — Two parts
— Drama).
Mar. 29 — David's Idol Dream (Two parts —
Drama).
Mar. 29 — The Perils of the Secret Service (Epi-
sode No. 4. "The Crimson Blade —
Two parts — Drama).
Apr. 6 — The Perils of the Secret Service (Epi-
sode No. 5, "The Man in the Trunk"
— Two parts — Drama) .
I
JOKER.
Mar. 3 — Passing the Grip (Comedy).
Mar. 10 — Wanta Make a Dollar (Comedy).
Mar. 17 — Art Aches (Comedy).
Mar. 24 — Whose Baby? (Comedy).
Mar. 31 — What the ? (Comedy).
Apr. 7 — A Boob for Luck (Comedy).
LAEMMLB.
Mar. 3 — Undoing Evil (Drama).
Mar. 8 — The Human Flame (Drama).
Mar. 14 — Where Glory Walts (Two parts — Dr.).
Mar. 17 — Racing Death (Drama).
Mar. 21— Old Faithful (Drama).
Mar. 28 — Is Money All? (Drama).
Mar. 29 — The Mask of Love (Drama).
Apr. 4 — The Star Witness (Two parts — Drama).
Apr. 7 — The Blue Print Mystery (Drama).
L-KO.
Feb.
21 — After the Balled Up Ball (Two parts-
Comedy).
Feb. 28 — Spike's Blzzy Bike (Two parts — Com.).
Mar. 7 — Fatty's Feature Flllum (Two parts —
Comedy).
Mar. 14 — Summer Boarders (Comedy).
Mar. 16 — T.ove on Crutches (Comedy).
Mar. 21 — Defective Detectives (Two parts —
Comedy).
Mar. 28 — Dippy Dan's Doings (Two parts —
Comedy).
Apr. 4 — Nabbing a Noble (Comedy).
Apr. 8 — Crooks and Crocodiles (Comedy).
NESTOR.
Mar. 5 — A Bundle of Trouble (Comedy).
Mar. 12 — Some Specimens (Comedy).
Mar. 19 — When the Cat's Away (Comedy).
Mar. 23 — In Again, Out Again (Comedy).
Mar. 26 — Shot in the West (Comedy).
Apr. 2 — Mixed Matrimony (Comedy).
POWERS.
Mar. 11— Mr. Fuller Pes — His Day of Rest
(Cartoon Comedy).
— The Mysterious City (Dorsey Educa-
tional).
Mar. 18 — The Tall of Thomas Kat (Cartoon
Comedy) and Foreign Legations in
China (Dorsey Educational).
Mar. 22 — The Strangest Army In the World
(War Special).
Mar. 25 — The Love Affair of Ima Knutt (Car-
toon-Comedy), and Artistic China
and Japan (Dorsey Educational).
Mar. 29 — The Grand Canyon of Arizona (Scenic
— Edu.).
April 1 — Inbad the Sailor (Cartoon Comedy)
and India, The Brightest Jewel on
the British Crown (Dorsey Edu.).
Apr. 5 — Hagenbeck's Wild Animals (Educa-
tional).
Apr. 8 — The Ups and Downs of Mr. Phool Phan
(Cartoon Comedy) and Dorsey Edu-
cational. (Title not yet decided.)
RED FEATHER.
Feb. 26 — The Girl and the Crisis (Five parts-
Drama).
Mar. 5 — The Gates of Doom (Five parts — Dr.).
Mar. 12 — The Girl Who Lost (Drama) and
Border Wolves (Five parts — Dr.).
Mar. 19 — The Scarlet Crystal (Five parts — Dr.).
Mar. 26 — The Fighting Gringo (Five parts —
Drama).
Apr. 2 — The Bronze Bride (Five parts —
Drama).
REX.
Feb. 25 — Lost in the Streets of Paris (Drama).
Mar. 1 — The Rented Man (Two parts — Dr.).
— The Funicular Railway of the Nlesen
(Edu.).
Mar. 8 — The Amazing Adventure (Two parts —
Drama).
Mar. 11 — It Makes a Difference (Drama).
Mar. 24 — The Boyhood He Forgot (Drama).
Mar. 25 — The Grudge (Two parts — Drama).
April 1 — Snow White (Three parts — Drama).
VICTOR.
Mar. 1 — They Were Four (Comedy).
Mar. 6 — Good Morning Nurse (Comedy).
Mar. 9 — The Beauty Doctor (Comedy).
Mar. 13 — A Woman In the Case (Comedy).
Mar. 15— Dorothy Dares (Two parts — Comedy).
Mar. 20 — Black Magic (Comedy), and Land-
marks of France (Scenic).
Mar. 22 — The Hash House Mystery (Two parts
— Comedy).
Mar. 27 — Never too Old to Woo (Comedy).
Mar. 30 — Prodigal Pana ( Comedy).
Apr. 3 — Please Be My Wife (Comedy).
Apr. 5 — Somebody Lied (Two parts — Comedy-
Drama).
UNIVERSAL SCREEN MAGAZINE.
Mar. 0 — Number 9.
Mar. 16 — Issue No. 10 (Educational).
Mar. 23 — Tssue No. 11 (Educational).
Mar. 30 — Tssue No. 12 (Educational).
Apr. 6 — Issue No. 13 (Educational).
UNIVERSAL SPECIAL FTCATURE.
Mar. 18 — The Purple Mask (Episode No. 12.
"The Vault of Mystery" — Two parts
— Drama).
Mar. 18 — The Voice on the Wire (Enisode No. 1,
"The Oriental Death Punch" — Two
party — Drama) .
Mar. 25 — The Purple Mask (Episode No. 13.
"The Leap" — Two parts — Drama).
Mar. 25 — The Voice on the Wire (Episode No.
2, "The Mysterious Man In Black"
— Two parts — Drama).
April 1— The Purple Mask (Episode No. 14.
"The Sky Monsters" — Two parts —
Drama).
April 1 — The Voice on the Wire (Episode No.
3, "The Spider's Web" — Two parts
— Drama).
Apr. 8 — The Purple Mask (Episode No. 15—
Two parts — Drama).
Apr. 8 — The Voice on the Wire (Episode No. 4,
"The Next Victim" — Two parts —
Drama).
Mar.
Mar.
Mar.
Mar.
Mar.
Mar.
Mar.
Mar.
Mar.
Mar.
Mar.
Mar.
Mar.
Mar,
Mar.
Mar.
Mutual Film Corp.
AMERICAN.
3 — Cupid and a Brick (Comedy — Drama).
10 — The Tell Tale Arm (Drama).
10 — The Homicide's Weapon (Drama).
17 — The Lonesome Mariner (Drama).
17 — A Ram-Bunctious Endeavor (Comedy).
21 — Cupid and a Button (Comedy).
28 — The Bearded Fisherman (Drama).
on
1 — Jerry's Romance (Comedy).
8 — The Flying Target (Comedy).
15 — Jerry's Triple Aliance (Comedy).
22 — Minding Baby (Comedy).
29 — Be Sure You're Right (Comedy).
NIAGARA FILM STUDIOS.
7— The Peril of Our Girl Reporters (No.
11, "The Meeting" — Two parts —
Drama).
14 — The Perils of Our Girl Reporters (No.
12, "Outwitted" — Two parts — Dr.).
21 — The Perils of Our Girl Reporters (No.
13, "The Schemers" — Two parts —
Drama).
28 — The Perils of Our Girl Reporters (No.
14, "The Counterfeiters" — Two parts
— Drama).
GAUMONT.
Mar. 14 — See America First, No. 80 (Subjects
on reel : On the Mississippi River
from New Orleans to Baton Rouge
(Scenic), and "They Say Pigs Is
Pigs" (Kartoon Komlc).
Mar. 15 — Reel Life, No. 46 (Subjects on reel: A
Club-Rifle for the Police: The Fluid
of Life (blood under microscope) ;
Making the Cactus Useful ; Gold
Mining in Alaska ; Sprites of the
Moonlight (Dance).
Mar. 20 — Tours Around the World, No. 20 (Sub-
jects on Reel : Montenegro Island of
Guerney, Cintra, Portugal — Travel).
Mar. 22— Reel Life No. 47 (Subjects on Reel :
Making Food Cheaper ; A Home
Made Motor Sled ; Artificial Exer-
cises ; A Winter Pageant ; Pine-
apples Under Glass: A Snail Race
Under Water — Mutual Film Maga-
zine).
Mar. 27 — Tours Around the World No. 21 (Sub.
jects on reel : Funchal. Madeira ;
Rostov-on-the-Don, Russia; Ajaccio,
Corsica — Travel) .
Mar. 29 — Reel Life (Subjects on reel: Weaving
Indian Blankets ; The Pulmotor ;
Swedish Gymnastics ; The Famous
Herald Clock : Winter Sports In
Florida — Mutual Film Magazine).
MONOGRAM
Feb. 26— The Adventures of Shorty Hamilton
(No. 7, "Shorty Hooks a Loan
Shark" — Two parts — Dram»V
Mar. 5 — The Adventures of Shorty Hamilton
(No. 8. "Shorty Traps a Lottery
King" — Two parts — Drama V
Mar. 12 — The Adventures of Shorty Hamilton
(No. 9. "Shorty Trails the Moon-
shiners"— Two parts — Drama).
Mar. 19 — The Adventures of Shorty (No. 10,
"Shorty Bags the Bullion Thieves"
— Two parts — Drama).
Mar. 26 — The Adventures of Shorty Hamilton
(No. 11. "Shorty Lands a Master
Crook" — Two parts — Drama).
(Mutual Releases continued on page 2174.)
IMarch 31, 1917
THE MOVING PICTURE WORLD
2173
MOTION PICTURE
ELECTRICITY
By J. H. HALLBERG
THIS WORK COVERS
ELECTRICITY
ELECTRIC SERVICE
ELECTRICAL EQUIPMENT
PRACTICAL SUGGESTIONS
REFERENCE TABLES, ETC.
An up-to-date treatment of Moving Picture Theater
Electric Installation and Projection, by a practical,
experienced, electrical expert.
Illustrated and Substantially Bound. 230 Pages
$2.50 per Copy. Postage Paid.
MOVING PICTURE WORLD
17 Madison Avenue New York
Peace Pictures
and
European War Pictures
(Neutral)
New Stereopticon Lectures
and Poems presented by
L. M. Marion.
Terms Accompanied by violinist, pianist, operator, lantern,
m . . . etc. (when desired), for theatres, lyceuma and clubs.
Moderate Muslc for dances.
LOUISE M. MARION
445 W. 23rd St., New York
Phone, 10396 Chelsea
I do not sell motion
pictures.
PORTABLE
Electric Units
ROAD SHOWS
Batteries not required
Slow speed — Quiet
Write for Bulletin M-10
Langstadt-Meyer Co.
Appleton, Wis., U. S. A.
BARGAINS IN MACHINES
Twenty-two machines slightly used, first class
condition, Simplex, Power's 6 A's, Power's 6's,
Edison B's, and Edison D's. Low prices, quick
sales.
CHAS. A. CALEHUFF, 1233 Vine Street, Philadelphia
| A Dependable Mailing List Service
■ Saves you from 30% to 50% in postage, etc. Reaches all or selected
II list of theatres in any territory. Includes name of exhibitor as
well as the theatre in address. A list of publicity mediums desiring
■ motion picture news. Unaffiliated exchanges looking for features.
| Supply nouses that are properly characterized as such. Producers
■ with address of studios, laboratories and offices. Information in
S advance of theatres being or to be built.
| W74.
MOTION PICTURE DIRECTORY COMPANY
80 Fifth Avenue, New York
425 Ashland Block, Chicago
Phone — 3227 Chelsea
Phone— 2003 Randolph
Addressing Multigraphing Printing Typewriting
SCREEN LIGHT THAT NEVER FAILS
We ORIGINAL GOLD FIBRE SCREENzPerfected\
ETlMiNUSfl Cine Products Company. I
^** ■ SflifSJT LOUIS , CM.CAGO J ^^'^"i." |NCW N'On* J
o
Exhibitors — Theatre Managers
These slides and arguments will work wonders
with your patrons in convincing them of the useless
and needless expense, and the un-American principles
underlying Censorship. Use them regularly and per-
sistently. Show one or two to every audience. Set of
nine, all different, $1.00. Postage paid.
Moving Picture World, 17 Madison Ave.,
New York City
/ \
KEEP THE PICTURES CLEAN
AND KEEP THEM OUT OF
POLITICS
WE OO NOT BELIEVE
THE AMERICAN PEOPLE
WANT CENSORSHIP
WE WILL NOT SHOW
OBJECTIONABLE FILMS
IN THIS THEATRE .
In Answering Advertisements, Please Mention the MOVING PICTURE WORLD.
2174
THE MOVING PICTURE WORLD
March 31, 1917
List of Current Film Release Dates
ON FEATURES AND MISCELLANEOUS PROGRAMS
(For Daily Calendar of Program Releases See Page 2152.)
1
(Mutual Releases continued from page 2172.)
MUTUAL..
Feb. 2 — Scouts or the Sea and Sky (No. 3 of
Uncle sauia Defenders" (lop.).
Feb. * — Uncle Sam a Defenders, l.No. 6, "liull-
duga ul toe Deep" (Topical;.
MUTUAL WEEKLY.
Feb. 21 — Number IVi (Topical;.
Feb. US — Number 113 (Topical).
Mar. 7 — .Number 114 (Topical).
Mar. K — .Number 113 (Topical).
Mur. 21— Number 110 (Topical).
Mar. ::» — Number 117 (Topical).
MUTUAL CHAPLIN.
Jan. — The Rink (Two parts — Comedy).
Feb. — Easy Street (Two parts — Comedy).
Mar. — The Cure (Two parts — Comedy).
MONMOUTH.
Mar. 23 — Jimmy Dale, Alias the "Grey Seal"
(Chapter One — Two parts — Drama).
Mar. 30 — Jimmy Dale, Alias "The Gray Seal"
(Chapter 2, "The Stolen Rubles" —
Two parts — Drama).
MUTUAL SPECIAL.
Dec. — Charity (Seven parts — Drama).
Feb. 12 — Damaged Goods (American — Revised
Edition — Seven parts — Drama).
MUTUAL STAR PRODUCTIONS.
Feb. 19 — The Gentle Intruder (American — Five
parts — Drama) (No. 170).
Feb. 26 — The Greatpr Woman (Powell — Five
parts — Drama) (No. 171).
Mar. 5 — The Girl from Rector's (Five parts —
Drama — No. 172).
Mar. 12 — My Fighting Gentleman (Five parts —
Drama).
Mar. 19 — The Morals of Men (No. 1, "The
Painted Lie — Five parts — Drama).
Mar. 20— Motherhood (Five parts — Drama).
Mar. 20 — Sunny Jane (Horkheimer — Five parts
— Drama).
VOOUE.
18 — Lured and Cured (Two parts — Drama).
25— The Butcher's Nightmare (Two parts
— Comedy).
Mar. 4 — A Rummy Romance (Two parts —
Comedy).
10 — His Bogus Boast (Two parts — Com.).
17 — A Matrimonial Shock (Two parts —
Comedy).
24 — A Studio Stampede (Two parts — Com-
edy).
31 — Freed by Fido (Two parts — Comedy).
Feb.
Feb.
Mar.
Mar.
Mar.
Mar.
Metro Pictures Corporation,
POPULAR PLAYS AND PLAYERS.
Jan. 29— Bridges Burned (Five parts — Drama).
Feb. 28— The Secret of Eve (Five parts — Dr.).
COLUMBIA PICTURES CORP.
Jan. 8— A Wife by Proxy (Five parts — Dr.).
Jan. 22 — Threads of Fate (Five parts — Dr.).
Feb. 5 — The End of the Tour (Five parts —
Drama >
Mar. 12 — The Mortal Sin (Five parts — Drama).
ARTHUR JAMES.
Feb. 12 — One of the Many (Five parts — Dr.).
YOflKE FILM CORP.
Mar. 2(3 — The Hidden Children (Five parts —
Drama).
ROLFE.
Dee. 19 — The Awakening of Helena Richie (Five
partn — Drama).
Jan. in — Thp Whl'e Raven (Five part* — Dr.).
Mar. R — The Tlarriradp (Five parts — Drama).
Mar. 10 — His Father's Son (Five parts — Dr.).
SERIAL PRODUCING CO.
Feb. 12 — The Great Serret (Episode No fl — "The
Draeon's Den"— Two parts — Dr.).
Feb. 19 — The Great Secret (Episode No. 7 — "The
Yellow Claw — Two parts — Drama.
Feb. 28 — The Great Secret (Episode No. 8 — "A
Clue from the Klondike (Drama).
Mar. 5 — The Great Secret (Episode No. 9,
"Cupid's Puzzle" — Two parts — Dr.).
Mar. 12 — The Great Secret (Episode, No. 10 —
"The Woman and the Game" — Two
parts — Drama).
Mar. 19 — The Great Secret (Episode No. 11, "A
Shot in the Dark" — Two parts —
Drama).
METRO COMEDIES.
Feb. 12 — Winning an Heiress (Rolma — Comedy).
Feb. 10 — Her Obsession (Drew — Comedy).
Feb. 26 — Reliable Henry (Drew — Comedy).
Mar. 5 — Modern Romance (Rolma — Comedy).
Mar. 12 — Locked Out (Drew — Comedy).
Mar. 19 — The High Cost of Living (Drew Com-
edy).
Mar. 26 — Awakening of Helene Minor (Drew —
Comedy).
Paramount Pictures Corp.
BLACK DIAMOND COMEDY.
Jan. 22 — He Dm It Himself (Comedy).
Feb. 19 — Her Scrambled Ambition (Comedy).
Mar. 5 — Speed (Comedy).
Mar. 19 — The Magic Vest (Comedy).
FAMOUS PLAYERS.
Jan. 18 — A Girl Like That (Five parte — Dr.).
Feb. 26 — The Fortunes of Flfl (Five parts —
Drama).
Mar. 12 — Sapho (Five parts — Drama).
Mar. 19 — The Dummy (Five parts — Drama).
KLEVER COMEDY.
Jan. 1M— Did It Ever Happen to You (Comedy).
Jan. 29 — The Honeyless Honeymoon (Comedy).
Feb. 5 — The Sleep Waker (Comedy).
Feb. 12— He Got There After All (Comedy).
Feb. 26 — Snrae Doctor (Comedy).
Mar. 12 — Flivvering (Comedy).
Mar. 26 — Rough and Ready Reggie (Comedy).
LA SKY.
Feb. 15 — The American Consul (Five parte —
Drama).
Feb. 19 — Winning of Sally Temple (Five parts
— Drama).
Feb. 22 — On Record (Five partem — Drama).
Mar. 1 — Those Without Sin (Five parts — Dr.).
Mar. 5 — Castles for Two (Five parts — Drama).
Mar. 15 — The Prison Without Walls (Five parts
— Drama).
Mar. 26 — The Bottle Imp (Five parts — Drama).
MOROSCO AND PALLAS.
Jan. 29 — His Sweetheart (Five parts — Drama).
Feb. 1 — The Wax Model (Five parts — Drama).
Feb. 8 — Her Own People (Five parts — Dr ).
Mar. 8 — Out of the Wreck (Five parts — Dr.).
Mar. 22 — The Spirit of Romance (Five parts —
Drama).
Mar. 29 — As Men Love (Five parts — Drama).
PARAMOUNT-RURTON HOLMES.
Mar. 5 — The Yoko Valley (Scenic).
Mar. 12 — On the Great Glacier (Scenic).
Mar. 19 — Through Canadian Canyons (Scenic).
Mar. 2(* — Vancouver and Victoria (Scenic).
Apr. 2 — Mid-Winter Sports in Quebec (Scenic).
PARAMOUNT-BRAY PICTOGRAPHS.
Feb. 26 — 5Cth Edition (Subjects on reel : Colonel
Heeza Liar, Detective — Cartoon
Comedy) : Swapping Foundations
Under Skv-Scrapers ; Experiments
With Light Rays (Educational).
Mar. 5 — 57th Edition (Subjects on reel: Bobby
Bumps Adopts a Turtle — Cartoon
Comedy); Industrial Paradise; Fit-
ting Heads to Hats; Birdland Ro-
mance (Educational).
Mar. 4 — Betsy's Burglar (Five parts — Drama).
Mar. 11 — A Love Sublime (Five parts — Drama).
Mar. 18 — A Daughter of the Poor (Five parts —
Drama).
Mar. 25 — A Woman's Awakening (Five parts —
Drama).
KAY-DEB.
Feb. 18 — A Princess of the Dark (Five parte—
Drama).
Feb. 25 — The Last of the Ingrahams (Five parte
— Drama).
Mar. 4 — Back of the Man (Five parts — Drama).
Mar. 11 — The Little Brother (Five parts — Dr.).
Mar. 18— Blood Will Tell (Five parts— Drama).
Mar. 25 — The Square Deal Man (Five parts —
Drama).
TRIANGLE KOMEDY.
Feb. 25 — Done in Oil (Comedy).
Mar. 4 — Her Cave Man (Comedy).
Mar. 4 — A Film Exposure (Comedy).
Mar. 11 — Caught With the Goods (Comedy).
Mar. 11 — Hobbled Hearts (Comedy).
Mar. 18 — His Rise and Tumble (Comedy).
Mar. 18— A Self-Made Hero (Comedy).
Mar. 25— Her Candy Kid (Comedy).
Mar. 25 — A Tuner of Notes (Comedy).
MACK-SENNETT KEYSTONES.
Feb. 18 — Stars and Bars (Two parts — ComedyK
Feb. 25 — Maggie's First False Step (Two parte
— Comedy).
Mar. 4 — Dodging His Doom (Two parts — Com.).
Mar. 11 — Her Circus Knight (Two parts — Com.).
Mar. 18 — Villa of the Movies (Two parts — Com.).
Mar. 25 — Her Fame and Shame (Two parts —
Comedy).
Feb.
SUPERPICTURBS, INC.
6 — Seven Deadly Sins — "Pride" (Five
parts — McClure Pictures — Drama).
Feb. 12 — Seven Deadly Sins — "Greed" (Mo-
Clure Pictures — Five parts — Dr.).
Feb. 19 — Seven Deadly Sins — "Sloth" (McClure
Pictures — Five parts — Drama).
Feb. 26 — Seven Deadly Sins, "Passion" (Mo-
Clure — Five parts — Drama).
Mar. 5 — Seven Deadly Sins — "Wrath" (Mc-
Clure— Five parts — Drama).
Mar. 12 — Seven Deadly Sins — "The Seventh Sin""
(McClure — Seven parts — Drama).
Triangle Film Corporation.
FINE ARTS.
Feb. 11 — The Girl of the Timber Claims (Five
parts — Drama-* .
Feb. 1*» — The Bad Boy (Five parts — Drama).
Feb. 25 — Stage Struck (Five parts — Drama)..
Feature Releases
ART DRAMAS. rNO.
Mar. 1 — Pride and the Devil (Apollo Pictures*
Inc — Drama).
vtnr. « — The Cloud (Van Dvke — Drama).
Mar. 22 — A Man and a Woman (U. S. Amuse-
ment Co. — Drama).
Mar. 29 — The Law That Failed (Apollo Pictures,.
Inc. — Drama).
ARTCRAFT PICTURES CORP.
War. n — A Poor Little Rich Girl (Drama).
Mar. 26 — Broadway Jones.
BIOGRAPH COMPANY.
Tan. — Her Condoned Sin (Six parts — Drama).
BLUEBIRD HOTOPLAY, INC.
Feb. 26 — The Saintly Sinner (Five parts — Dr.).
Mar. f> — The Bov Girl (Five parts — Drama).
Mar. 5 — Hell Morgan's Girl (Five parte —
Drama — Special Release).
Vfnr 10 — Mntinv (Five parts — Drama).
Mur. 19 — Polly Redhead (Five parts — Drama).
Mar. 26 — The Gift Girl (Five parts — Drama).
CARDINAL FILM CORP.
December — Joan, the Woman (Eleven parte).
CHRISTIE FILM CO.
Feb. 19 — Hubby's Night Out (Comedy).
Feb. 15 — Bride and Gloom (Two parte — Special'
Release — Comedy).
Feb. 26 — Kidding Sister (Comedy).
Mar. 1 — Out for the Coin (Two parts — Com.).
Mar. H — As Luck Would Have Tt f Comedy).
Mar 12 — His Flirting Wavs (Cnmedv).
Mar. 19 — Sauce for the Goose (Comedy).
DIXIE FILM CORP.
December — Just a Song at Twil1ght(Flve parts
— Drama).
Deo. — Tempext and Sunshine (Five parte— Dr.). -
Drama).
March 31, 1917
THE MOVING PICTURE WORLD
2175
IT'S HERE! FIVE YEARS AHEAD OF ITS TIME
The Only Screen on earth that will Eliminate all Haze, Glare Eye-Strain, Fade-Away and Out-of-Focus
Eltect, regardless of where picture is viewed from.
Every Seat in Your Theatre Is of Value. Do You Get It?
As the Oldest, the Largest, Manufacturers of Metalized Cloth in the World, we stand back of our claims and are more than ready to
substantiate any statement we nuke.
Why not be guided by the judgment of that great army of 9.836 exhibitors who know and who are using our previous product?
WELL, let us send you our large Free .
Samples— 12"xl4"— of our New 1918
Lineal Metalized Surfaced Screen in
Pale Gold, Silver Flesh and Silver
White.
Let us prove to you with your own
eyes and the brains God gave you that
we can and will give you Real Projection
Contentment by installing the Screen of
No Regrets —
MIRROROID
foot — $3.24 a square yard. L(
to our nearest-to-you deale
hour after nrder is received
The 1918 Mir-
roroid Lineal Fin-
i>h will be sold at
36 cents a square
Let us advise you as
to our nearest-to-you dealer. Shipments one
hour after order is received.
THE J. H. GENTER COMPANY, INC., NEWBURGH, N. Y.
VISITORS AND EXHIBITORS ALWAYS WELCOME AT OUR FACTORY
DrrTIX/FD'C CAT r Court Common Pleas No. 2,
KE^Hl V Hil\. O OALJCj March, 1916— No. 1386
"For $5,000 a Year," Ave reels, featuring Louise Huff: negative and one brand
new positive. $500.
"An American Gentleman," five reels, featuring Wm. Bonelli: negative and one
brand new positive. $400.
"Hearts United." four reels, featuring May Wooley; negative and one brand
new positive. $300.
"A Hero of the North," two reels, featuring Edith Pierce; negative and one
positive. $150.
If interested in any of the above films, advise
G. W. BRADENBURGH
802 Vine Street
PHILADELPHIA
IL TIRSO AL CINEMATOGRAFO
The most important Film Journal in Italy.
Published every Monday at Rome. Excellent staff,
special bureau of information. Correspondents in all
parts of the world. Yearly subscription for foreign
countries: $.100.
Business Offices: Via del Tritone 183, Rome, Italy.
UNIVERSAL ELECTRIC
GENERATOR SET
4 K.W.. 00 or 110 Volt. Dependable
and Efficient. Smooth. Direct
Current, and consequent Flicker-
less Light. Direct connected to
4 Cylinder. 4 Cycle Engine
of unquestioned reliability.
By all odds the b.st for
Moving or Permanent Pic-
ture work.
Write for Bulletin 20.
UNIVERSAL MOTOR CO.
Oshkosh, Wis.
Projection Engineer
Is your screen result unsatisfactory?
Is your projection current costing too much?
Are you planning a new theatre?
Are you contemplating the purchase of new Equip-
ment?
Theatre plans examined and suggestions made as to
operating room location. Operating rooms planned,
etc., etc. Will personally visit theatres in New York
City or within 300 miles thereof. Fees moderate.
(kyn°ouwah.lm) F. H. RICHARDSON (kyn°0Vh,m)
Room 1434, 22 E. 17th St., New York City
$4.80 A Big Saving Each Year $4.80
On account of the greatly increased cost of paper, engraving, etc., we have been compelled to make the sins;l«
copy price fifteen cents. For the present direct subscription prices will remain the same. This means a saving
of four dollars and eighty cents yearly on direct subscriptions. In addition you get your paper earlier.
It will pay you to nil out this blank and mail at once with your remittance.
ONE YEAR S3-M
SIX MONTHS $1 M
Se» titl. pa«. for rat*. Canada and Foreign
MOVING PICTURE WORLD
17 Madison Avenue, New York
Cut out and mail
Please Fill in
the Name of Your Th»»tr« .
In Answering Advertisements, Please Mention the MOVING PICTURE WORLD.
2176
THE MOVING PICTURE WORLD
March 31, 1917
List of Current Film Release Dates
ON FEATURES AND MISCELLANEOUS PROGRAMS
iiiiiiiiiiiiiiiiniiniii
(For Daily Calendar of Program Releases See Page 2152.)
fiDVCATIONAL FILM CORPORATION.
Mar. 12 — The Living Book of Nature ("Jungle
Vaudeville" — Educational).
Mar. 19 — The Living Book of Nature ("Feeding
the Fish-Eaters"— Edu.).
Mar. 26 — The Living Book of Nature ("Feeding
the Bears" — Edu.).
March — Ascent of the Matterhorn (Scenic).
March — Austrian Ski-School (Scenic).
March — Sea Lions (Edu.).
POX FILM CORPORATION.
Feb. 19 — The Tiger Woman (Five parts — Dr.).
'Feb. 19 — Melting Millions (Five parts — Drama).
Feb. 2tt— A Child of the Wild (Fire parts — Dr.).
February — The Honor System (Special Release —
Drama).
Mar. 5 — Sister Against Sister (Five parts —
Drama).
Mar 12 — A Tale of Two Cities (Five parts-
Drama).
Mar. 12 — Love's Law (Five parts — Drama).
Mar. 10 — The Blue Streak (Five parts — Drama).
Mar. 26 — High Finance (Five parts — Drama).
FOX FILM COMEDY.
Mar. 5 — Her Father's Station (Two parts —
Comedy).
Mar. 12 — Hearts and Saddles (Two parts —
Comedy).
Mar. 19 — The House of Terrible Scandals (Two
parts — Comedy) .
Mar. 2(i — His Merry Mix-Up (Two parts —
Comedy).
GREATER VITAGRAPH (V-L-S-B. INC.).
Mar. 12 — Arsene Lupin (Six parts — Drama).
Mar. 12 — Footlights and Fakers (Comedy).
Mar. 12 — Captain Jinks' Alibi (Comedy).
Mar. 12 — The Secret Kingdom ( Episode No. 11,
"The White Witch" — Two parts —
Drama).
Mar. 19 — Aladdin from Broadway (Five parts —
Drama).
Mar. 19— Bombs and Blunders (Comedy).
Mar. 19 — Captain Jinks, the Plumber (Comedy).
Mar. 19 — The Secret Kingdom (Episode No. 12,
"The Shark's Nest" — Two parts —
Drama).
Mar. 26 — The More Excellent Way (Five parts
— Drama).
Mar. 26 — Turks and Troubles (Comedy).
Mar. 26 — Captain Jinks' Great Expectations
— Comedy).
Mar. 26 — The Secret Kingdom (Episode No. 13,
"The Tragic Masque" — Two parts —
Drama).
IVAN FILM PRODUCTIONS.
TJec. 1 — Enlighten Thy Daughter (Seven parts
— Drama).
Febmary — Two Men and a Woman (Five parts
— Drama).
KEEN CARTOON CORP.
"Feb. 19 — Dr. Zippy Opens a Sanatorium (Car-
toon Comedy).
Feb. 26 — The Fighting Blood of Jerry McDub
(Cartoon Comedy).
KLEINE-EDISON-SELIG-ESSANAY.
Feb. 19 — The Royal Pauper (Edison — Five parts
— Drama).
Feb. 26 — The Heart of Texas Ryan (Five parts
— Drama).
Feb. 26 — Max Comes Across (Two parts— Com.).
Mar. 5 — Burning the Candle (Essanay — Five
parts — Drama) .
Mar. 12 — Little Lost Sister (Sellg — Five parts-
Drama).
Mar. 19 — Satan's Private Door (Essanay— Five
parts — Drama).
SKLZNICK PICTURES.
January — Panthea (Five parts — Drama).
February — The Argyle Case (Seven parts — Dr.).
THE TRIUMPH CORPORATION.
December — The Libertine (Six parts — Drama).
WORLD PICTURES.
Feb. 12 — The Re* Woman (Five parts — Drama).
Feb. 19 — A Square Deal (Five parts — Drama).
Feb. M — A Blrl's Folly (Five parts — Drama).
Mar. 5 — The Web of Desire (Five parts — Dr.).
Mar. 12 — The Dancer's Peril (Five parts — Dr.).
Mar. 19 — The Social Leper (Five part* — Drama).
Mar. 26 — As Man Made Her (Five parts —
Drama) .
States Right Features
ARGOSY FILM. INC.
December — The People vs. John Doe (Six parts
— Drama).
December— Where D'ye Get That 8tuB (Five
parts — Comedy ) .
ARROW FILM CORP.
Jan. — The Deemster (Nine parts — Drama).
DELMONT FILM CO.
Feb. 26— A Hotel Mlx-Up (Comedy).
BIOGRAPH COMPANY.
December — One Round O'Brien (Comedy).
G. M. BAYNES.
Nov. — Kitchener's Great Army In the Battle
of the Somme (Five parts — Dr.).
HENRY J. BROCK.
March — The Mothers of France.
CORONA CINEMA CO.
April — The Curse of Eve (Seven parts — Drama).
COSMOFOTOFILM CO.
Mar. The Manx-Man (Eight parts — Drama).
CREATIVE FILM CORP.
Jan. — The Girl Who Didn't Think (Six parts —
Drama).
CLUNE FILM MFG. CO.
January — The Eyes of the World (Ten parts —
Drama).
DEFENSE OR TRIBUTE FILM CO.
February — Defense or Tribute (Five part* —
Drama).
EBONY FILM CORP.
Feb. 26 — A Natural Born Shooter (Drama).
E. I. S. MOTION PICTURE CORP.
Mar. Trooper 44 (Five parts — Drama).
ENLIGHTENMENT PHOTOPLAYS CORP.
February — Enlighten Thy Daughter (Seven parts
— Drama).
EXCLUSIVE FEATURES. TNC
Dec. — Pamela's Past (Five parts — Drama).
EUROPEAN FILM CO.
November — Fighting for Verdun (Five parts-*
Topical).
FRIEDMAN ENTERPRISES.
February — A Mormon Maid (Five parts — Dr.).
FROHMAN AMUSEMENT CORP.
March — God's Man (Nine parts — Drama).
GERMANY'S OFFICIAL WAR FILM*
INC.
January — Germany and Its Armies of Today
(Topical).
GOLD MEDAL PHOTOPLAYERS.
March — The Web of Life (Five parts — Drama).
GRAFTON PUB. FILM CO.
January — Argonauts of California (Ten parts —
Historical).
GRAND FEATURE FILM CORP.
Mar. Rex Beach In The Spanish Main (Five
parts — Educational) .
Mar. Rex Beach in Pirate Haunts (Five
parts — Educational ) .
Mar. Rex Beach In The Footseps of Cap-
tain Kidd (Five parts — Educational).
11ARPER FILM COHPORA1ION.
Nov. — Civilization (Drama).
HAWK FILM COMPANY.
March — The Monster of Fate (Drama).
JOHN W. HEANEY.
Jan. — The Valley of Fear (Six parts — Drama;'.
KESSEL & BAUMAN
Jan. — Mickey.
KING BAGGOT.
Dec. — Absinthe (Drama).
LEA-BEL CO.
February — Modern Mother Goose (Five parts)
LINCOLN M. P. COMPANY.
Jan. — Trooper of Troop K (Three parts
-Dr.)
S. B. JUST, INC.
Jan. — The Porter (Two parts — Comedy —
Drama — All Colored Performers)
MAJOR FILM CORP.
Feb. — Will You Marry Me (Drama).
M-C FILM CO.
March — America Is Ready (Five parts — Top.).
B. S. MOSS MOTION PICTURE CORP.
January — The Girl Who Doesn't Know (Five
parts — Drama) .
January — In the Hands of the Law (Drama).
MOORE'S FEATURE FILM CO.
Jan. 10 — Uncle Sam (This Production In Ome
and In Two Reels).
PARAGON FILMS. INC.
February — The Whip (Eight parts — Drama).
PHAX PICTURES CO.
December — Race Suielde (Six parts — Drama)
PICTURE PRODUCING CO.
Feb. — Safari (Educational).
PIONEER FEATURE FILM CORP.
October— The Soul of a Child (Five parts— Dr.v
REX BEACH PICTURES CO.
March — The Barrier (Nine parts — Drama).
ROTHACKER FILM MFG. CO.
February — Ranch Life in the Big Horn Uon-
tains (Two parts — Descriptive).
SHERMAN ELLIOTT. INC.
October — The Crisis (Sellg — Seven parts — Dr
SIGNET FILM CORPORATION.
Nov.— The Masque of Life (Seven parts — Dr.)
A. STONE.
February — If We Should Go to War (Tw»
parts).
THE FILM EXCHANGE.
January — The Golden Rosary (Five Parts — Dt)
THOMPSON FILM CO, INC.
December — War as It Really Is (Seven Parts—
Topical).
ULTRA PICTURES CORP.
March — The Woman Who Dared (Seven part*—
Drama).
UNITY SALES CORP.
January — Glory (Six parts — Drama).
UNIVERSAL (STATE RIGHTS).
December — The People vs. John Boe (Six pares
— Drama).
January — 20.000 Leagues Under the Sea (Ilxh*
Parts).
December
WARNER BROS.
-Robinson Crusoe (Five parts — Dr.N
WARRENTON PHOTOPLAYS.
Mar. 15 — The Birds' Christmas Carol.
IMarch 31, 1917
THE MOVING PICTURE WORLD
2177
For the fullest and latest new* of the moving picture
industry in Great Britain and Europe.
For authoritative articles by leading British technical
men.
For brilliant and strictly impartial criticisms of all
films, read
THE BIOSCOPE
The Leading British Trede Journal with an International Circulation
American Correspondence by W. Stephen Buah
of
"Movin* Picture World"
85 Shaftesbury Avenue. London, W.
Specimen on Application
STATE -RIGHT
BUYERS
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features and the territory
in which you are booking.
This will enable us to refer
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Your careful attention to
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Address "Information Dept.,"
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RICHARDSON'S
MOTION PICTURE
HAND BOOK
FOR MANAGERS and OPERATORS
Published by
THE MOVING PICTURE WORLD
RICHARDSON'S MOTION PICTURE
HAND BOOK is a carefully prepared guide
to perfect projection.
It is an invaluable help to every single in-
dividual in the trade who has to do with the
mechanical handling of motion picture film or
the management of a moving picture theatre.
There are over 680 Pages of Text and the
illustrations include detail diagrams of all the
leading makes of projection machines.
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In Answering Advertisements. Please Mention the MOVING PICTURE WORLD.
2178
U
THE MOVING PICTURE WORLD.
March 31, 1917
What's The Matter
With Your Music
E
VERYBODY now agrees that good
pictures are made better by good
music.
Is your music good?
There is no longer any question now as to
what is good music.
Good music is music that follows the pic-
ture ; that intensifies the action.
Of course a large orchestra with a good
leader should bring out the picture, but
many exhibitors object to the continuous
expense.
An orchestral pipe organ is a wonderful
help to a good picture ; an organ may be
used in conjunction with a small or large
orchestra or alone.
Our organs are designed and built espe-
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have the punch that is required. The
musician may play by hand or use the
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THE Fotoplaycr is really an orchestral
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than beautiful tone — Vox Mystica — celestial
voices that penetrate the very depths of
your soul.
The wonderful feature about* our pipe
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hibitor as master of his music. Any musician
of ordinary ability can follow the picture
with our rolls or by playing by hand.
We have placed instruments in some of the
country's best and most beautiful houses.
We have also models for houses that have
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Write us immediately about your music.
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AMERICAN PHOTO PLAYER CO.
for better music
NEW YORK SAN FRANCISCO
CHICAGO
62 West 45th St., New York.
101 John R. St., Detroit.
109 Golden Gate Ave., San Francisco.
40 Luckie St., Atlanta.
737 So. Olive St., Los Angeles.
1210 G St., N. W, Washington, D. C.
Belmont Building, Cleveland.
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FOTOPL AY E R
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^= American Photo Player Co.,
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f?
THE
MOVING PICTURE
WORLD
VOLUME XXXI
January — March, 1917
J. P. CHALMERS
Founder
PUBLISHED BY
CHALMERS PUBLISHING CO.
17 Madison Avenue, New York
THE
MOVING PICTURE WORLD
VOLUME XXXI January— March, 1917
INDEX TO CONTENTS
A
Abrams Pays Respect to Open Booking.... 1584
Action of Industry Past and Furious 1500
Actor in the Early Days, The 1509
Actors' Fund Pair May \J. to 2x li>36
Advance in Theater Decoration 1511!
Advancing the inuustry ^2
Advance Deposits to Guarantee Film Con-
tracts 671
Advertising by Motion Pictures 238
Advertising for Exhibitors, by Epes Win-
throp Sargent 67, 223, 363, 511
675, 831, 995, 1167, 1339, 1559, 1763, 1911, 2098
African Pictures Brought to New York. . . . 860
Agitation in Connecticut 56
Allied Printers Against Film Tax 826
Allison, George R 95
All Set for Brooklyn Ball 1336
American Forces Reorganized 212
American's Preside! t Talks of Ten Years. 1502
Amusement Statistics 1776
Another Move Toward Cleansing 1356
Anti-Censorship Slides 1944
Appeal to Jersey Exhibitors, An 54
Arbuckle, "Fatty," Allied with Paramount 500
Arbuckle Warmly Received in Philadelphia 1801
Arbuckle Finishes Transcontinental Trip.. 1930
Are American Producers Provincial? 343
Arkansas Exhibitors Organize 1^36
Arrangements Completed for Brooklyn Ball 670
Arrested for Showing "Purity" 1056
Ascher Brothers' Chicago Circuit, The. . . . 1572
As High as His Brow 984
Atlanta Reel Fellows Take Over Screen
Club 1060
Auditorium at Bala-Cynwid, Pa., Opens.. 1383
Australian Showman Visits Seattle 1924
Author Manages Theater Chain 1797
Avoid Suspicion of Graft 15-i2
Baltimore Censors Take Time 720
Baltimore Grand Jury Scores Theaters.... 883
Baltimore Movie Club Dances "il9
Baltimore's New Traffic Rules 254
Baltimore, Taxes on Signs in 393
Bartholomae, Philip, with Pathe 11«9
Basic Business Principles Should Govern. 1499
Baumann Retires from N. Y. M. P 1020
Barker-Swan Co. in Bankruptcy 728
Beecroft Buys Picture Rights 1200
Bell, Commissioner, Talks to Exhibitors.. 1184
Bennett, Enid, and Margery ; Hostesses. . . . 673
Besserer, Eugenie liyfd
Bidding Active for "The Whip" 1202
Big Linder Comedy Campaign 1016
Big Profits Ten Years Ago 1511
Bilbo, Governor, Seeks Revenue 1748
Billy Sunday, Picture Shows Prepare for.. 563
Billy the Exhibitor 1017
Birmingham Makes Trial of Censorship.. 887
Blank, A. H., Theater Manager 857
Blue Law Exhibitor Acquitted 120
Boston, Film Week in 718
Boston's First Film Benefit 559
Boston's Big Community Theater Opens.... 16-ii
Bradenburgh Indicted for Duping 2084
Bradfield, C. L., Resigns from Family The-
ater 3'.>:;
Brand New Ordinances Discovered 1066
Brandt Discusses Chain Theaters bZ
Brazil, Southern, Picture Shows in 2093
Breitinger Gets a Compliment 561
Breitinger Quits as Chief Keystone Censor 3*6
E rock Forms Corporation —•>
Brooklyn Exhibitors to Celebrate 505
Brooklyn Ball a Winner 1548
Brooklyn Exhibitors' Ball 1185
Brooklyn Meeting 509
Brooklyn Triangle Shifts to Paramount.. liiut
Bryson in Big State Deal 537
Buettner, L. A., State President 11»5
Buffalo, Cold Weather, Little Coal 1385
Buffaio, Co-operation Keynote in 1646
Buffalo Screen Ball, Preparing for 396
Buffalo's Second Annual Ball a Success. . 990
Bull, Bunk and Bluster 1161
C
Cahill, Marie, Mutual's Latest 5.j*
California Bill Waits for Attention 1394
California Exhibitors Busy 1751
California Exhibitors Elect Officers 848
California Exhibitors Hold Mass Meeting. . 992
California Exhibitors to Organize 667
California Sunday Closing in 731
Campbell, Webster, in "Truth Triumphant" 1558
Canada Has New Producinz Company.... 538
Canada, General Change About in 565
Canada's First Exhibitor 1498
Canadian Exhibitors in Jam 115
Canadian Exhibitors' League Proposed.... 54
Capital City Film Matters 112
Capital's New Building Rules 1964
Carbon Makers Confer with N. A. M. P. I. 52
Care of Film, Experts to Teach 1391
Caribou, Me., Has New Theater 2o6
Catalogue of Educational Pictures 1005
Censor Advertising in Illinois 1968
Censorship Advocates Strike a Snag 1189
Censorship Discussed in Lansing 1647
Censorship Methods Abroad 525
Censorship Fight in West Virginia 992
Censorship, Still More Rigid 40o
Censorship Talk in Louisville 1648
Censorship Threatens West Virginia 668
Censorship Unintelligent, Says Editor 398
Chadwick, Helen 217
Chemberlin, Riley C, Dead 852
Champagne, Miss., Exhibitor Extraordinary 1905
Changes in Ten Years, Some Notable 1488
Chaplin-Mutual Sold to Japan 1197
Chaplin Scandinavian Rights 91
Chattanooga's Majestic Leased by Signal. J>^J
Chattanooga's New Theater Plans 722
Chicago Exhibitors Elect Officers BM
Chicago Muddle Cleared 1938
Children's Matinees 1925
Christie, George Stewart 133i
Chronological Record for 1916 58
Cincinnati Exchanges Form New Bureau. 114
Cinema Club Ball at Plaza 1200
City Exhibitors Urged to Join League.... 348
Clemmer Theater Celebrates Birthday.... I»i0
City Fathers Take Up Sunday Fight 56
Cleveland Exchanges, Changes Among.... 1046
Cleveland Survey Questions Are Curious.. 1227
Cleveland's New Exchange Club 1906
Closing Question Will Not Down 574
Cohan, George M., Is a Real Screen Actor
Now 118"
Coleman, Cherie 1785
Color Process, New, Capitalized -'"-
Colorado and Censorship 1"."j2
Colorado Censor Eills Protest 1978
Colorauo Has New Censor Bill 1064
Commercialized or Subsidized 1541
Couldn't Get Film, Openeu Exchange.... 1501
Covington Picture House Burns 7^4
Covington, Ky., Accepts Ohio Censorship, . 889
Covington Ministers Ask for Censorship.. 724
Cowl, Jane, to Come to the Screen 207
Craftsmen Needed 342
Crawford, O. T., St. Louis Pioneer, Dead. . 857
Crimes Committed in Name of Morality... 1923
Cropper, R. C, Heads Standard 1970
Cummins, Samuel,, of the Phax Pictures.. 384
Dallas, Gertrude, With Thanhouser 1558
Dallas Will Test Censorship Ordinance.. 1064
Davenport, Harry, Joins Metro Forces 1028
David Will Rebuild Grand 1055
Dayton's New Strand 262
Days of Worry, Those of a Decade Ago.. 1503
Deadly Silent Vote, That 200
Delves, James, Dead 507
Death Toll for the Decade 1528
Decade of Educational Advancement, A. . 1536
Denver Ball Put Off Again 118
Denver Exchanges Open, Two New 894
Denver Film Men Commend Censor 266
Denver Organization Makes Good 572
Denver Screen Club Ball February 3 406
Denver Screen Club Ball 572
Denver's Newest Downtown Theater Opens 165»
Denver's Newest Neighborhood House Opens 1234
Denver's Paris Theater Sold 730
Denver Theaters, Two About to Open 730
Denver to Have a New 3,500-Seat Theater 1973
Deposits or No Deposits. That's the Ques-
tion 986
Des Moines, Exchange Association Formed 728
Des Moines Exchanges, New Credit Rules.. 893
Des Moines Majestic Reopens for Features 118
IV
THE MOVING PICTURE WORLD.
March 31, 1917
Desmond to be Starred by Ince 608
i Exhibitors to Meet iViontbly 348
Detroit, Higher Admission in 204
Detroit s Minutes of the Year 309
Development of Exhibition 14U7
Development of the Qaumont Company... 1532
Didn't Vote on Sunday Shows JnH
Directing in Other Days Was No Snap.... 1522
District of Columbia Vault Fees Ale Due.. 1053
Do Your Bit for Sunday Opening :;il
Discuss Child Problem 802
Doro, Marie, Arrives in New York 807
Dreams and Visions 1747
Du Pre, Louise 987
Edcl, in Office, Keeps Tabs on Show 1187
Edison Announces Titles 207
Educational Pictures in Regular Shows.. 1800
Election Now Sale, "Nation" Film Can
Show 397
Elliott, Maxine, Begins Work 1357
Elliott, Maxine, Joins Gjluwyn 384
Enlightenment Corporation Launched 007
Entwi3tle, Harold 1180
Essanay to Film "The Trufflers" 385
Evangelists in Cincinnati Auvertise "Pur-
ity" 1228
Evans, Thomas, An Early Bird 1344
Every Year Like Ten, Says Universal Man 1333
Exchange Efficiency, by John J. Rotch-
ford 177!), 1!)20, 2107
Exchange Fails, Ties Up Deposits 1542
Exchange Men Attacked 1188
Excise Law, Buffalo Exhibitors Welcome.. 1801
Exhibiting in Closed Sunday Cities 62
Exhibitor Gets Order Agai..st Exchange. . 115
Exhibitors' Ball Assured Success 307
Exhibitors Complain of Sex Stuff 1022
Exhibitor's Interesting Ramble 1511
Exhibitors Take Charge of New Year's Eve S>74
Expensive to Censor in West Virginia.... 1053
Expiessage Both Ways 1051
Express Companv Loses Appeal 31)2
Express Men and Film Men Meet 502
Fairbanks Retires from Triangle 527
Fairbanks Enjoys Wild Erooklyn Night 820
Fairbanks, Douglas, Signs with Artcraft.. HOG
Fairbanks Eegins Work 1783
Fairbanks Announces Future Plans 1028
Famous-Players Lasky Invades So. Amer-
ica 074
Famous-Players Lasky Stockholders Meet. 340
Farnham, Joe, with Sherrill 1028
"Fatty" Arbucrcie on Way East 1550
Fealy, Maud, with Lasky 20!)
Federal Censorship Sentiment Not Growing 57
Fifteen "Brady-Mades" 1785
Fight Is On 083
Fight for an American Film 1754
Filling the Raw Film Demand 1513
Film Building in Washington 1350
F. I. L. M. Club Completes Delivery Plans 345
F. I. T. M Clubs Growing 50
Film Exporter, News from the 2001
Film Junkmen 1331
Films Cannot Stand Tax, Is . estimony. . . . P?3
Film Industry New In Madras 2003
Film Shippers Should Take Care 407
F'lms M'-y Now ^e Shinned By Mail 2113
Film Men Dine as Guests or the World 2100
Film Transportation Question 1187
Fire Destroys Metro Studios Stol
Fire Regulations at Washington. D. C 1109
Fitch, C. J., Joins Paramount's Sales
Forces 2000
Forbids Gaslights or Matches J^S7
Forman Renews Lasky Contract 537
For Sale and To Let Signs 000
"Fortune Photoplavs" Under Way 13(i0
Forum Films to Open Exchanges 1740
Fox Ambassador Returns from Abroad.... 347
Fox Art Contest Decided 353
Fox Man Gets Married 074
France Is General Manager 1552
Friedman Interests Incorporate 571
Friend, Nathan H 84
From a Pennsy Barroom to the Rtnlto. ... 1512
From Flickers to Steady-as-a-Rock 1405
Fuller, Mary, to Support Lou-Tellegen. . . 534
Fuster, Louis R., Missing 1334
Garden, Mary, In "Thais" 1043
Garden, Mary. S'ngs with Goldwyn 10'0
"Garden of A Bah" Sold 00
Gayety at Fairville Changes Hands 138fi
General Film Cuts Out Release Dates 1018
General F"m to Make Four Reelers ln°0
General Film's New Series 1780
Gft-Together Luncheon Held 502
Giles, George A 03
Giv" Us Both and More of One Than the
Other 344
O'an'bere Returns from Trip South 1021
Glimpse Into the Past, The 1527
Onld-n Ape, A 1 "">
Goldstein Brothers in New Company 2QS6
Goldwyn Pictures Working Fast 008
Goldwyn Starts Production 1016
Goldwyn's World-wide Publicity 11)37
Goodwin (Nat) Company Files Papers.... S'10
Government Films, to Make Available 110S
Graham, .1 C, Completes First Tour llilfl
Graham with Famous Players-Lasky 501
Grant Just Won't Keel the Cold M
Greatest Force in World for Progress 1508
Great Works of Pathe Fn res 1520
Great Year for Mary MacLaren 072
Grecnsberg New Strand Theater to Open.. 305
Griffith to Contribute to Artcraft 2074
Giifftth Is Guest of Honor at Pittsburgh., .'!: 5
Griffith Plans to Clean the Screen 530
Grilling the Promoters ., 1332
Guessing the Motion Picture Eusiness.... 533
Gunn. Charles, New Leading Man for Es-
sanay 215
H
Hall, Emmett, With Goldwyn 2110
Hammerstein, Elaine, in the Areyle Case.. 850
Hansen, Juanita 215
Harron, Robert, Joins Goldwyn 2113
Harron, Robert, to Be Starred 210
Haslan, Kenneth D., Joins Fine Arts 1554
Heavy Bookings for Cohan Pictures 800
Henley, Hobart, ^eain in East 34!)
Henry's, O., Stories 1190
Higher Admission, Working for 1074
Higher Rates Get as Good Houses 1808
Hitchcock, Walter, Engaged by Erbograph 1102
Hodkinson, President, On Tour 1038
Holubar, Allen 222
Horkheimer to Make Mutual Series 17S6
House Divided, A 1331
How a Film Exchange Started 1534
How One Exchange Worked 1180
How One Exhibitor Made Marked Success. 1000
How "Snow White" Was Put On 1180
How the First Independent Started ]5i8
uow the World Has Grown 1538
Hume, Ilean, Metro Ingenue 350
I
If You See That Film. We'll Tell Your
Wife 1040
I. A. T. S. E. Meets in Cleveland 1^02
Illington, Margaret, a Lasky Star 208
Ince and Sennett Continue in Triangle.... 827
In< enendent Prediction Made Balboa.... ]52fl
Indiana Convention Cos)
Indiana Exhibitors Post Joint Fund 84!)
Indiana Favors Sunday Pictures 1752
Indiana May Have Sunday Pictures 1034
Indiana Gets Strange Censorship Bill.... 850
Indiana Legalizes Sundav Picture Shows. 1007
Indianapolis Alhambra to Seat 1.400 1804
Indianapolis Schools Advertise Good Films 12.._
Indiana's Sunday Opening Bill 13;>0
Indust"' Menaceu by Proposed Taxation.. 828
Industry Owes Much to Gnou projection.. 1403
Industry Responds to Charitv Pall Appeals 1040
Indianapolis Exhibitor's Election 003
Indianapolis nas Endorsed Film Matinees 7z4
Intermountain Managers Organize u4
Iowa, Pretty Girls Are Picturing History
of 500
Is th° Public Educated to Expect Too
Much? 1007
J
Jacksonville Screen Club Ball 1306
James, Edwin F., Gets Big Theater 123
Japan Likes American Pictures 3(5
.Taxon Film Corporation Enters Field.... 1"34
Jersey Movie Ball Huge Success 003
Jerseymen on Edge for Coming Ball 840
"Jnan, The Woman," at National Press
Club 250
"Joan" Emphasizes Sunday Opening 850
K
Kalem's Achievements as Pioneer 1504
Kalem Signs Another Eig Author 02
Kalem Sirns Ham and Bud 1554
Kansas City Entertains "Fatty" 17"0
Kansas City Film Men Progress 117
Kansas City Movie Ball Is Shaping Up. . 1053
Kansas City Screen Club Ball 1035
Kansas City Screen Club to Hold Ball 12"0
Kansas City Star Show a Success 1005
Kansas Commissioner Calls nn Film Men.. 117
Kansas uas New Censor Bill 20S3
Kansas May Lower Censor Fens S'l"
Kansas, Starts Suit Over Censor Fees Paid 1004
Kaufman to Direct George M. Cohan 3*5
Keefe. Zena, in Moss Pictures 1100
Kennedy, Madge, Signs With Goldwyn.... R"0
Kerrl<ran Plows Into New York 1033
Kerrigan Has His Own Company ?li)
K-E-S-E Feature Every Week 17SI
Kick on the Deposit Systpm, A 343
King Goes to South America 1584
Kleine. George. Talks on Trade Outlook... 214
Kletnschmidt Shows War Pictures 1108
Knack in Naming Picture, The IP'S
Kunsky New Theater Opens 1009
L
Labor Rebukes Rockford Mayor 1389-
Land Show, Picture Men and, The 5(iS
Lee, Jennie, Character Actress 534
Legislative Fund PJ32
Legislative Investigators Get Busy 005-
Legislators Divided on Tax Question 11U2
Lehrman, Henry 05,
Legislative Committee Still Nosing Around. 988-
Le Guere, George — McClure Pictures 91
Leslie, Gladys, The Girl With the Million
Dollar Smile 1783;
Levy, Col. Fred 02"
Lillian's Oimp'es ; . .1733
Lincoln, E. K., Wins Trophies 133T
LiiHier Finishing First Comeuy 211
Linder Finishes First Comeuy 3.>.»
Lindsey, Vachel, on the Photoplay 1583-
Livingston, Jack, New Ince Leading Man.. 1107
Lloyd, Harold, as "Lonesome Luke" 1028-
Local International Turns Over 573
Local Number one Meeting a Hummer. . . . 5iK>
Loew Ciicuit Offices Come to Atlanta PRO
Looking Back 150ft-
Looking Over the Files of the World 1484.
Lopsided Journalism 1022
Louisville Has Fewer Five-Cent Houses. .1007
Louisville Keith Chain Grows 507
Louisville, Putting "Crisis" on in 888-
Loyal Picture Stories Wanted 1227
M
Macauley to Make Peace Pictures 352"
Macnamara, Walter, Off for Keystonevllle. .1038
Mails, How to Take Advantage of KR0
Making a Hit 1330-
Manitoba Censors Make Missten 7X3
Manitoba Exchange Association Formed. .. .21 50>-
Manitoba Exhibitors' Meeting 20S2r
Mann, Frankie. Visits Pennsylvanlans. . . .111.. -
Mace, Fred, D^ad 1550
Maritime Exhibitors Meet A>»35
Maritime Exhibitors Protest 505
Maryland Censors Feel Oats 883
Maryland Effects Permanent Organization.. 848
Maryland Exhibitors Organlzlnz 505
Maryland League Ball a Certainty 1033
Massachusetts Censor Bill Opposed 20«*3
Massachusetts Lxhibitors Elect Officers 200
Mastbaum in Million Dollar Deal 350-
Master Company Euys Site 1200-
Masterpiece of Modern Drama 400-
Mav Tax Film Distributors 1034
McClure Pictures Selling Force 03
McClure Prenaring Npw Series 1180
Maine College 1'own, Censorship Flurry In. Ill
Meetine of Electrical Committee 130f>
Metro Films Concealed In Canada 1811
Metro Planning Special Productions 803
Metro Suit in Maritime Provinces 10->4
Mieh;gan Censorship, Second Hearing On.-TO.")
Michigan Exhibitors Get Busy 133R-
Michigan Faces State Censorship i2-;>
Michiean Film Men Condemn Censorship.. 8<<7
Michigan Theaters. Coal Shortage Hits... 1388
Michigan, Two Problems in 10™V
Michigan, Watch Censorship in 5G!>
Mienon Feature Co. to Exploit "Civiliza-
Hon" <r°;
Millions Lost to Exhibitors J>}>
Milwaukee, Modern Film Building Proposed. i2;>
Minneapolis F.I.L.M. Club 100*
. inneanolis FILM. Club Banquet ljjil
Minneapolis FHmdom Last Week l-3i
Minneapolis Filmdom News of Holiday
Week 7.,
Minneapolis, Permanent Association 727
Minister Denounces Sunday Pictures *•>-
Missouri Censorshin Fight Warms ijJ-vC
Missouri Censorshin Hangs Fire J''-'f>
Missouri Faces Censorship 10(>1
Mitchell, Rhea, New Company for 2i*
Mix. Tom, Joins Fox Film J>£
Mock, Edsar, J., Death o. £»
Moorp, John h-dward (Jack), Death or •'«"
Moore's (Victor' Comedies "O
More Censorship craft l'»-"r
More Trouble for Griffith Picture A
Motion Pieture Educator, by Rev. W. H.
Jackson anu Margaret I. Macaonald :
79, 235, 3,4, 523, 086, 8^1 M* «*»•&
Motion Picture Exhibitor, The, 53, 205, 348, 505
007 848 Dill, lift , 1335, 1540, iiu*. 1032
Motion Picture Men Discuss Defense Meas-
ures ;,■•;•;•".
Motien Picture Photogranuy bv Carl i-oul"
Gregory .0 231. 371, Hxj, 0«3, 840, 1003,
oregory, io.^ ^_ .^^ ^.^ ^^ 21f).
Motion Picture Studios in California ISO*
"Motion Picture Trust" Again Sued U>4
Move in the Right Direction, A *--
Murdnck, Ann, of Mutual............ i«H"
Muncie Jnd?e Moves for Sundav Closing. .10o7
Murray, Mae, Marries Jay O'Erlen ... . Jf-
Music for the Picture. b<- C'nren-e E Sinn.
and Norman Stuckey, 77 .232. 372 520 «£4
840. 1004. 1177. 1348, 1508, 1771, 1010, 2106
Music Kansas Exhibitor Wants Special ... 204
Mutual Secures Charles Frohman Stars and
p]ays Ot)4r
Mutuai s New Series 64z
March 31, 1917
THE MOVING PICTURE WOK 1. 1).
N
Nashville Producing Co. Releases Films.. 202
National Association Directors Meet 2078
Newark, N. J., exhibitors Prosperous .">.'.>
Newcastle, N. S. W., Business Increased in. 2001
New Fdison F'roduction '.r.\
New Express Rules l:>_,s
How ueneral Film Policy t,i
New ijlasgo./ Roselai d Theater Opens.... 565
New Jersey Insurance Question 33]
lew Knlem Studio 02
New License Schedule in Spokane 208
New Officers of Chicago Local Installed. .1032
New Orleans Charity Hospital Tax 5(11
New Orleans Considers Sunday Closing. .. .1391
New Orleans, Distinctive Picture in 1152
New Orleans Exchange Men Join Associa-
tion . 1072
New Orleans, Feature Booking in 1000
Now Orleans Globe Theater Opens 4U4
New Orleans, Roundabout Near 110
New Orleans Strand Opening Delayed 1391
New Orleans, Suburban Exhibitors' Lunch-
eon llfi
News From the Black Hills 508
New Pathe Serial 1334
New Theater Will Seat 0,000 1(142
New State Rights Company Opens Office. .1054
New Theaters in Gulf States 892
New Victoria's Children's Matinees
Popular S84
New York Exhibitors Meet at Albany S25
New York F. I. L. M. Club Dines ..S
New York Hearing Continues 1102
New York Inquisitors Will Go Slowly 800
New York Legislative Hearing 1754
New York Local Gives Dinner <>03
New York May Have Film Commission. .. .1907
Night at Teatro Delicias, A 237
No Additional Tax on Exhibitors ~\~Y.)
No Censors for Indiana 1....7
No longer Unhonored and Unsung 1519
Nord, Hilda 2084
Normand, Mabel, in "Mickey" 0G
No Other Business Would Stand Censorship. 1543
North Carolina Convention 53
North Carolina Exihibitors' Convention.... 204
Northrup, H. S., in Metro Pictures 1105
O
Oblectionable Slides. Refusing 1393
Objection to the Denosit System, An 497
Ohio Censors Becoming Liberal ,.1357
Ohio Censors, Circular Warning From.... 889
Ohio Censors Pass "Birth of a Nation".... 990
Old Cooper-Hewitt Light 1574
Oklahoma Convention 1547
Oklahoma Meeting Called 11S4
Old Rut and New Ideas in Film Business >4
Olive Branch at Albany 500
One Decide of Picture .Acting 1510
Ontario Exhibitors' Association 508
Ontar;o Exhibitors to Hold Convention... 507
Ontario, New Theater in I3K6
Ontario Picture Men Organize 84!)
Ontario Ticket Tax Nets Half Million 1.803
Ontario Will Not Change Licenses 1)58
Operators to Meet in Cleveland .827
Optimistic Mechanical Outlook 1514
Organizations in Buffalo Are Active 114
Oregon Exhibitors Need Organization 732
Orient. Picture Conditions in 200"
Ontario May Rescind Recall Rule 1227
Oregon Has Its Exchange-Exhibitor Ques-
tion iok;
Our Exchange Department and Its Editor. 1748
Outlook in Albany, The 1334.
P
Paramount Buvs Minneapolis Exchange.... 81
Paramount Pictures lr'10-1917 90
Paris as Seen hy a New Yorker 1015
Parke. William 1037
Pat^rson, N. .T., Has Too Manv Shows. .. .Kill)
Pathe and International .loin Forces 202
Pathe Gets "Luke" Comedies 11.87
Pathe Serial Plans 05
Pathe to Show No Hearst Films in Canada. 105S
"Patria" Thrills Spokane Societv Aiidienep.1236
"Patsey Eollivers" of the High Cost Pic-
tures 1101
Pearce Will Boost Program 1072
Pennsylvania Censors Give Data 1002
Perfect Organization, No Small Task 004
Perret. T eonce. Famous Frenchman, Here. 1014
Persuading Actors Into Pictures 1510
Philadelphia Exhibitors Entertain 1335
Philadelphia's Clean Streets 258
Philadelphia Exhibitors Will Entertain 0°1
Philadelphia F'lmdom Doings 8.85
Philadelphia Filmdom Notes 121
Philadelphia Film Happenings 1224
Photoplay I ea?ue at Rialto 000
Photoplav League Sees Vicar of Wake^eld .1353
Phot"plnvwri"-ht. The: bv Fpes Wlnthrop
Sargent, 70. 220. 300. 514, 078, 934. 008,
1170. 1342, 1502, 1700. 1014. 2101
Photoplay Writing Then and Now 1401
Piekford, Marv. to Go to Los Angeles. .. .1018
Picture Business in Java, The 11°0
Picture House Near Boston Slum 31)1
Picture Houses In Rosevllle and Orange,
N. J 848
Picture Materials at War Prices 200
Picture Men Try Baseball 1100
Pictures ror the Children 007, 1025
I'icturcs for Children, Meeting Discusse ,. 503
Picture Shows in Southern Brazil 2003
Picture Situation In Germany 1021
Pictures to Mr] Mobilisation 2114
Pittsburg Filmdom Notes 10 1 1
Pine Tree Slate Filmdom News 1002
Pi:t-burg Has New Rooking Company 721
Pittsburgh News Letter, Week of March I.. 1700
Pittsburgh Screen Club Has Social Meeting. 305
Pittsburgh Screen Club Holds Meeting. ... 1220
Pittsburgh Screen Club Stars a Smoker.. 503
Plans for Albany Convention 008.
Flaying Petty Politics 408
Popular Picture Personalities, 78, 234, ".7:!, 522,
001, 847, 1010, 1183, 1355, 1571,
177S, 1020, 2108
Portland, Another Censorshi" Seizure in... .'74
Portland's Local Censors Meet 208
Portland, Me., Theaters Raise A dmissions. 10."i2
Portland. C"-e.: Two Bits Admission in....isln
Portland's New Years P'rosnects 403
Posters. Exhibitors Think They Could Be
Better 1077
Predicts Eig Year for Mutual 63
President Attends Picture Show (il
President .chs vs. Universal Comnanv.. 003
Pretty. Arline, Leading Ladv to Fairbanks. 1 7."i0
Prevent Loss of Film, To 1751
Prizma-Color Demonstration 12ol
Program of Variety Will Come Eack Again. 1510
j-'roer-rns and Features 1350
Prohibition -icture Seen at Press Club.... 720
Projection Department, bv F. H. Richard-
son, 71, 227, 367, 5i5, 070, 835. 000. 1171,
1343, 1503, 1707. 1013, 2102
Projection Lizht 1537
Projection, Past and Present 1404
Province, Not City, Should Watch Opera-
tors 1300
Province Uses Shows to Ur^e Reeruiting. . . .1043
Fueblo Has New Commission, Will Censor.. 118
Puyallup, Wash., Needed a Ten Cent Show. 1395
Q
Questions on Sunday Pictures 822
rf,
Random Shots About Export 1545
Ravins: Preachers and Moving Pictures 20~3
Rav, Charles. Tri"p<?le-Kav Bee Star "10
Regarding "An Unfair Condition" 538
Ree-ina, A Censorship Conference in 575
Reminisoenses of Pictures Babyhood Days. 1524
Report of Wheeler Lesislative Committee
in Full 2076
Return Entry Question Decided ,i..d
P;>lto Books Metro's "White Raven" 535
Richardson Has Tussle With Jupiter Plu-
vlus lstOO
Piehardson Received With Enthusiasm. .. .2079
R'e^ardson's Trip Appre"tated 2081
Richmond. Va., Jake Wells to Build New
Theater In 1225
Klvalrv of Churches and Picture "hows. . . F07
Riley, Edna G 1183
Rookford Has Punier Shows as Formerly .1040
RoeVford's Mavor Closes Shows 205
poekfo-d's M-i"ot Wants No Sunday Shows. 1804
RookfoH. Thinks of Censorshin 10i.i
Pockv Mountain Screen Club Ball 11G5
Rockv Mountain Screen Club Rewards
Huffman 1055
Rotarv Club Out for Censorship 1002
Ru (Trier. Raloh, Analyzes His Year's Busi-
ness 733
Rumored Sale of Universal 353
S
St. John Film Men nonor . ules Wolfe 1222
St. Louis Association Growing 348
St. I onis Fx"ihitors' Meeting Mij
St. Louis Fxoib toes in New Home 092
St. Louis, Mo., Croakers in 720
St. Louis Operators Dance l.>.>8
Seppo-pr Th"ater Co. Opens Lafavetfe 1°72
Salisbury Back After Rnm">rkehle Trip.... 502
Salisbury Shows Sortie of His New Pictures. 1021
Salter. Th"lma, in "The Crab" 05
San Francisco's Film Board's Year 207
San FTanois"o, Lone Runs in 1000
Pen Frane!sco, More Seats in 1800
Pan F-anolseo Poos "^etria" 806
San Francisco Fox Exchange's New Oua„r-
ters "1235
Savs the New York Globe 1746
Pe^le^inger. Icon, W:th Reflium RJ4
Pehools "Advertise Good Films 1232
polmlbore is Paramo''Pt's General Manager. TOO
Pcreen to Aid the GovernpiePt 17J8
Peattlo Exchange in Sund^v Closln~ Fight. 800
Seattle. Parent-Teaeher Matinees Start 732
Seattle Fxchanee Men's Club 1°2
Seattle Fxhibitor loses Appeal 400
Peenpd Rup Pictures in Western \ heaters. TO
Peeret of Pig Promts, The 002
Selig Predicts a Good Year 93
k, Myron, Makes Important Deal. ...2115
Ladlcal BUI 1223
Send Out Slide; on Sunday CIu log
shear. .Mr,., Building a ["beater 508
D38
ij villi , inii., Mana iin-
days 570
Shall 21170
short Story of Large Contracts, A 1521
Snowing Plcl un Undei I ill Ion i . i ilNJ
Slgna i i lorn pa nj Ri open thi liaji tic I3N7
Signs of Co-operation 1030"
S.iiii I /ays in I.'
Slimm Now Chief if Northwestern Ohio.... 850
Small Exhibitors Bate From Tax 1333
Small Town Exhibitor, The 1331
Smoky City Kilmuoin Doings. . 20D
Snow Demoralizes Mountain Business 106
Snow, Marguerite, Opposite George M.
Cohan 221
Song Slide, The Little Father of Photo-
drama 1 520
Southern Exhibitors Organize
Southerners Organize Excnauge 1354
Spain, Picture Situation in 2002
Spokane, Hope for Admission Raise In. ..1055
State League Gets Into Sunday Campaign.. 55
Status of Business in iroplcal Regions. . . .l'.i.J
Steger to Direct Norma TSlmadge 5ll>
Stevens Director ior Bluebird 501
Stevens, Emily, for Four Metro Features. . .2081
Story of the Beginning 1 1M
Sueirestions for the New year, A Few.... 201
Sunday Local Option in Wisconsin 1231
Sullivan, Lillian, in "The Great Secret".. 830
.Sunday Opening Protest 2071
Summing Up the Industry 801
Sunnay Closing Issue in i-ree States 827
Sunday Movies, The 408
Sunday Opening and the Church 4sl)
Sunday Opening Eill in Nebraska Senate.. 130O
Sunday Show Decision 55
Sunday Shows Win 1550'
Sun Theaters Newspaper Is Different 8S4
Supercensors Make » Visitation li.i
Swanson-Noland i heater Newspaper a Hit. 400
T
Taking a Chance 1747
Tapley, Rose, Reaches Capital City 250
Term, ranee Film, Prohibiti mists See.... 722
Tennessee Women Draft Bill 500
Tenth Anniversary Recollections 2113
Ten Years of Film Advertising 1 ISO
'ien Years of Film Publicitv 1530
Texas Amusement Bills, Two New 1S07
Texas Managers' Association Grows 4->;i2
Theater Tax, Change in Federal 25!)
Thoughts of a Jellyfish 1541
Toast to Those Who Made Mistakes 15J5
To Open Studio in Month 17n5
To Organize the West Coast 52
Toronto, Congestion Troubles Fiim Men. ...1645
Toronto Exhibitors Meet 1033
Toronto Promised a 2,500 Seat Theater.... V£i
Toronto's Regent, Week Runs at lU.,o
Toronto, Week Runs in 201
To Tax Excess Profits 005
Trailers ■<■■■>
Triangle Official Clears "Big T" Situation. .1753
Triangle Takes Over Producing Interests. .1784
Tri-City League Meets 1185
Trigger Not a Candidate 091
Trigger, Sam, Heads Manhattan Exhibitors.
Trigger Protests Against Deposits 203
Troublesome Changes in New Orleans 892
Tucker, George, in i\ew Yor& 353
Turninz of the Ways, The 1515
Twelve Years in One Studio 13117
Twenty-four Years in the icture Business. 152-
Twenty States Have Censorship Eills 8K1
'lwin City Exchange Changes 891
Twin City Price Rise Flivvers 571
Two Metro Companies -joing South 538-
Two New Kalems Under Way 831)
U
Unadulterated Graft 821
Uncle Sam Goine After Film Business 987
. nfuir Rt
Uninue Making Films for Catholics 1024
tniversal Employes Celebrate •t04
Upstate Man Champions Sunday Shows 1544
Utah Censorship Discussion 1237
V
Vancouver Considers Tax on Show Tickets. R75
Vancouver Operators, Many, Fail to Pass. .100f>
Vancouver Supports Week Runs of Fea-
tures ^07
Vanderbilt. W. K, Head= Film Comnany... 500
V"p Tie- VePr r-.oipe to South America.... ?n7
Varlan, Miss, Wins Fox Art Prizes 524
vainer Secretary, in Legislation Fight.. HOI
Vaudeville to the Rescue 10.8
Vaudeville. Turns From, to Films 19 .,
Vaughn Thanbousc- Leading Man >10
Vice Pictures, To Bar »0J
Victory for Chicago Local 110, 1. A. ™.
S. E 1011
VI
THE MOVING PICTURE WORLD.
March 31, 1917
View <>f Trade Conditions, A 535
Volare, Baby Lorna ."jUi;
w
Waking Up in Idaho 668
Warning to Michigan Exhibitors 206
Warren Edward, Starts Company 1187
Washington Chiluren's Shows Eegin 894
Washington, D. C, More Children's Shows
In 1384
Washington Club Women Appeal to Public. 720
Washington State Censor Measure 121!.''.
Washington Wants No State Censor Board . 1236
We Are Facing Facts, Not Theories 1542
We Are Just Beginning 1004
We Are Now in Society 986
We Have "Flashed Our Roll" 497
We Have Troubles Enough of Our Own.... 821
Jake, Buys More ""heater Interests. 566
We're at the Dawn 1 ~« 4 * >
We Should Ee a Law Unto Ourselves 498
Wharton to Establish Exchanges 1 1 ^>S
Wiat Fox Is Doing 697
What State Censorship Would Cost 664
What to Say to Your Lawmakers 1540
What Theater Men Are Doing 14'.)7
What the World's Initial Number Con-
tained 1483
Wheeler Committee Reports 2075
Wheeler Committee Report in Full 2076
When the Field Was Fresh 1523
Why Not Boost Good Films? 572
Will Have Auto Pick Up Films 1800
Williamson Brothers to Make Films 1013
Willis Wood Damaged by Fire 533
Will This Merger Ever Come to Pass? 19905
Wisconsin Senate Masses Option Bill ltjol
With the N. A. M. P. 1 1753
Wolfberg, Harris P 2114
Woods, Al., Forms Picture Company 1944
Word From the Far East 210
World Film to t-e Trade 94
Y
Your Home Town Paper 820
Z
Zukor Back From Coast , 1!\36
Index to Reviews, Comments, and Stories of the Films
Appended is a list of subjects covered by our reviews and comments and the synopses furnished by the manufacturers
released for the three months ending March 31, 1917. This list of releases with dates is as accurate as it is possible to
make it with the information that we have received from the companies whose productions are included. Should any of
our readers detect errors, we shall be pleased to have our attention called to them so that we may correct our card index.
The letter before the folio indicates the page where the reviews, comment, or synopsis can be found. "R" stands for re-
view; "C" for comment; and "S" for synopsis. Where reference letter is omitted to either review or comment it signifies
that none was published, and the omission of reference letter "S" indicates that synopsis was not furnished by the manufac-
turer. Of the later releases where any or all reference letters are omitted it may be said that the missing information, or
part of it, will probably be published in the next volume.
(N. B.) — Synopses, comments, or reviews of episodes of serials or series, are indexed in connection with general title
of such serial or series, and not under title of each episode.
Ablaze in Mid Air (No. 5 of the Purple Mask)
2 parts; (Universal Special Feature) — Jan.
28.
Absent Minded Willie (Cartoon) and See
America First, No. 72 (Mutual Gaumont) —
Jan. 24.
Accomplice. The (5 parts) (Art Dramas — Sher-
rill)— Feb. 8— C-1212 ; R-1206.
Ace High (No. 3 of Perils of Our Girl Report-
ers) (2 parts) (Mutual — Niagara) — Jan. 10.
Actress' Romance, An (2 parts) (Gen. Film-
Selig)— S-1819 ; C-1787.
Adventurer, The (5 parts; (Art Dramas — U. S.
Amusement) — Feb 15 — C-1374 ; R-1208.
Adventures of Buffalo Bill (5 parts) (K-E-S-E
— Essanay)— Jan. 29 — S-910.
Adventures of Shorty Hamilton, No. 1 (Shorty
and the Yellow Ring) (2 parts) (Mutual-
Monogram) — Jan. 15 — S-418 ; C-707.
Adventures of Shorty Hamilton, No. 2 (Shorty
in the Tiger's Den) (2 parts) (Mutual-
Monogram) — Jan. 22 — S-585 ; C-707.
Adventures of Shorty Hamilton, No. 3 (Shorty
Goes to College) (2 parts) (Mutual-Mono-
gram)—Jan. 29— S-742; C-873.
Adventures of Shorty Hamilton, No. 4 (Snorty
Joins the Secret Service) (2 parts) (Mutual-
Monogram)— Feb. 5 — S-1078; C-1213.
Adventures of Shorty Hamilton, No. 5 (Shorty
Turns Wild Man) (2 parts) ; (Mutual-Mono-
gram)—Feb. 12— S-1078; C-1375.
Adventures of Shorty Hamilton, No. 6 (Shorty
Promotes His Love Affairs) (2 parts) (Mu-
tual-Monogram)—Feb. 19— S-1249; C-1593.
Adventures of Shorty 'Hamilton, No. 7 (Shorty
Hooks a Loan Shark) (2 parts) (Mutual-
Monogram)— Feb. 26— S-1406; C-1593.
Adventures of Shorty Hamilton, No. 8 (Shorty
Traps a Lottery King) (2 parts) (Mutual-
Monogram)— Mar. 5— S-1668; C-1788.
Adventures of Shorty Hamilton, No. 9 (Shorty
Trails the Moonshiners) (2 parts) ( Mutual-
Monogram)— Mar. 12— S-1823; C-1951.
Adventures of Shorty Hamilton, No. 10 (Shorty
Bags the Bullion Thieves) (2 parts) (Mu-
tual—Monogram)— Mar. 19— S-1985; C-2124.
Adventures of Shorty Hamilton, No. 11 (Shorty
Lands a Master Crook) (2 parts) (Mutual
— Monogram) — Mar. 26.
Afloat and Astiore (No. 4 of Uncle Sam's De-
fenders) (Mutual) — Jan. 26.
After the Balled Up Ball (Universal — L-KO) —
Feb. 21— S-1404 ; C-1213.
Aladdin From Broadway (5 parts) Greater
Vitagraph)— Mar. 19— S-1991; C-1950 ; R-
1949.
Aladdin Up-to-Date (2 parts) (General Film —
Black Cat— S. & A.)— S-1982; C-2123.
Alaskan Scenic, and All in a Day (Comedy)
(General Film. — Essanay).
Alaskan Scenic, and Canimated .Nooz No. 23
Cartoon) (General Film — Essanay) — Jan.
24.
Algeria, Picturesque, and Florence Rose Fash-
ions No. 19 (Pathe)— ,Feb. 18.
Algerian Harem, An, and Florence Rose Fash-
ions No. 17 (Pathe) — Feb. 4.
Alias Nemesis (No. 6 of Patria) (2 parts)
(Pathe-International) — Feb. 18.
All at Sea (Paramount — Black Diamond) — Feb.
6— S-748.
All in a Day, and Alaskan Scenic (General Film
—Essanay)— S-1244 ; C-1374.
Alone in the World (Universal — Laemmle) —
Jan. 3 — S-275.
Almost a Friar (Mutual — American) — Jan. 20 —
S-586.
Amazing Adventure. An (2 parts) (Universal —
Rex)— Mar. 8— S-1664 ; C-1594.
America is Ready (5 parts) (M-C Film Co.) —
March— C-1594 ; R-158S.
America, Know : The Land We Love (Pathe —
Combitone) — Mar. 18.
American Consul, the (5 parts) (Paramount —
Lasky)— Feb. 15— S-1252 ; C-1375; R-1370.
American Girl, No. 1 (Black Rider of Tasajara)
(2 parts) (General Film— Kalem) — S-1660 ;
C-1374; R-136S.
American Girl, No. 2 (The Phantom Mine) (2
parts) (General Film — Kalem) — C-1592 ; R-
1588; S-1980.
American Girl, The (The Fate of Juan Garcia)
'2 parts > I General Film — Kalem) — C-17S7;
R-1758; S-19S0.
American Girl, The (The Lost Legion oof the
Border) (2 parts) (General Film — Kalem)
—C-1950; R-1947: S-2155.
American Girl, The (The Golden Eagle Trail)
(2 parts) (General Film— Kalem)— R-2119.
Americano, The (5 parts) (Triangle — Fine Arts)
—Feb: 1.
Among Those Present (2 parts) (General Film
- — Essanay — Black Cat Feature Comedy) —
Jan. 9— S-414; C-546.
Animated Weekly No. 51 (Universal) — Dec. 20 —
S-276 ; C-102.
Animated Weekly No. 52 (Universal) — Dec. 27 —
S-276.
Animated Weekly No. 53 (Universal) — Jan. 3 —
.S-417; C-361.
Animated Weekly No. 54 (Universal) — Jan. 10 —
S-584; C-547.
Animated Weekly No. 55 (Universal) — Jan. 17 —
S-739 ; C-707.
Animated Weekly No. 56 (Universal) — Jan. 24 —
S-905; C-873.
Animated Weekly No. 57 (Universal) — Jan. 31 —
S-1077; C-1040.
Animated Weekly No. 58 (Universal) — Feb. 7 —
S-1247: C-1213.
Animated Weekly No. 59 (Universal) — Feb. 14 —
S-1405 : C-1375.
Animated Weekly No. 60 (Universal) — Feb. 21 —
S-1661 : C-1593.
Animated Weekly No. 61 (Universal) — Feb. 28 —
S-1S22; C-1788.
Animated Weeklv No. 62 (Universal) — Mar. 7 —
S-1984; C-1951.
Animated Weekly No. 63 (Universal) — Mar. l-t;
S-2157: C-2124.
Animated Weekly No. 64 (Universal) — Mar. 21.
Animated Weekly No. 65 (Universal) — Mar. 28.
Argonauts of California (10 parts) (Grafton
Film Pub. Co.)— Jan.
Argyle Case, The (7 parts) (Selznick Pictures)
—January— S-139 ; C-1213; R-1205.
Arizona, Grand Canyon of (Universal — Powers)
—Mar. 28; S-2uo; C-2124.
Arsene Lupin (5 partsj (Gtr. Vitagraph) — Mar.
12— S-1409: C-1374; R-1369.
Art Aches (Universal — Joker) — Mar. 17 — S-
1821; C-1788.
Art and Paint (General Film — Vim)— S-1402.
Ascent of the Matterhorn (Educational Films
Corp.)— R-1772.
Ashes on the Hearthstone (No. 10 of Is Mar-
riage Sacred?) (2 parts) (General Film —
Essanay) — Feb. 17.
As Luck Would Have It (Christie) — Mar. 5 —
S-1824.
As Man Made Her (5 parts) (World) — Mar. 26
— S-2160; C-2124.
As Men Love (5 parts) (Paramount — Pallas —
Morosco) — Mar. 29.
Austrian Ski-School (Educati-nal Film Corp) —
R-ii72.
Avarice (Universal — Imp) — Feb. 9 — S-904 ; C-
1040.
Awak ning of Helen Minor (Metro — Drew) —
Mar. 26.
Babette (5 parts) (Gtr. Vitagraph) — Apr. 2 —
C-2123; R-2119.
Bachelor's Finish, A (Triangle Komedy) — Feb.
25.
Back of the Man (5 parts) (Triangle — Kay-Bee)
—Mar. 4— C-1593; R-1587.
Bad Boy, The (5 parts) (Triangle — Fine Arts)
—Feb. 18— S-1250 ; C-1213 ; R-1209.
Bad Man of Cheyenne, The (2 parts) (Uni-
versal—Bison)— Jan. 13 — S-275; C-246.
Bare Living, A (Universal — -Victor) — Feb. 23 —
S-1246.
Barred from the Bar (Universal — Joker) — Jan.
20— S-416; C-361.
Barricade, The (5 parts) (Metro — Rolfe) — Mar.
5— S-1670; R-1761.
Barrier, The (9 parts) (Rex ueach Producing
Co. ) — Feb.— C-548 : R-5i5.
Battle Hymn of the Republic (General Film —
Vitagraph) — Jan. 29.
Battle of Lets Go (2 parts) (Universal — L-KO)
—Jan. 24— S-5S4; C-547; R-358.
Battle of Wits (2 parts) (Universal — Big U) —
Mar. 2— S-1403.
Bay of Fundy to the St. Lawrence (Paramount
— Burton Holmes) — Jan. 1.
Bearded Fisherma: , The (Mutual — American)
—Mar. 28.
Bears, American (No. 3 of Living Book of
Nature) (Educational Films Corp — Dit-
mars)— Feb. 19.
Beauty Doctor, The (Universal — Victor) — Mar.
9— S-1664 ; C-1593.
Beaver, The. Prepares for Winter (No. 5 of the
Living Book of Nature) (Educational Films
Corp. — Ditmars) — Mar. 5.
March 31, 1917
THE MOVING PICTURE WORLD.
\ 11
Bees and Butterflies, and Florence Rose Fash-
ions No. 10 (Pathe) — Jan. 28.
Behind the Great Wall of China, and Boomer
Bill's Awakening (Universal — Powers; — Jan.
28— S-584.
Beloved Vampire, The (3 parts) (General Film
— Knickerbocker Star) — Feb. 16 — S-1075.
Beloved Rogues (5 parts) (Mutual Star Pro-
duction)— Jan. 15 — S-586.
Be Sure You're Right (Mutual — Cub) — Mar. 29
— S-2159.
Betsy's Burglar (5 parts) (Triangle — Fine. Arts)
—Mar. 4— C-1593 ; R-1587.
Betty to the Rescue (5 parts) (Paramount —
Lasky)— Jan. 15— S-590 ; C-547 ; R-541.
Big Bluffs and Bowling Balls (Greater Vita-
graph) — Jan. 22.
Billy the Bandit (Universal — Victor) — Dec. 12,
1916— C-102.
Billy Smoke (3 parts) (General Film — Broad-
way Star — Vit.) — Jan. 6.
Bird's Christmas Carol, The 'Warrenton Photo-
plays)— Mar. 15.
Birds of a Feather (3 parts) (Universal — Gold
Seal)— Dec. 26, 1916— C-103.
Birds of Prey (No. 8 of Perils of Our Girl Re-
porters) (2 parts) (Mutual — Niagara) — Jan.
21.
Birds of Warm Climates, Small ; and Florence
Rose Fashions No. 15 (Pathe) — Jan. 21 —
C-361.
Bitter Truth, The (5 parts) (Fox) — Jan. 15 — S-
421; C-546; R-544.
Black Circle, The (No. 14 of Grant, Police Re-
porter) (Gen. Film — Kalem) — Jan. 19.
Black Door, The (No. 2 of Perils of Our Girl Re-
porters) (2 parts) (Mutual — Niagara) — Jan.
3— S-419.
Black Evidence (Universal — Imp) — Jan. 25 — S-
582; C-547.
Black Hands and Soapsuds (Christie) — Jan. 15 —
S-421.
Black Magic; and LandmarKs of France (Uni-
versal—Victor)— Mar. 20— S-1982.
Blackmail (Metro — Drew)— Feb. 5 — C-1039.
Black Nine, The (Universal — Victor) — Jan. 25 —
S-584.
Black Orchids (5 parts) (Bluebird) — Jan. 1 —
S-136 ; C-101 ; R-98.
Black Rider of Tasajara, The (No. 1 of The
American Girl) (2 parts) (Gen. Film —
Kalem)— S-1660.
Black Wolf, The (5 parts) (Paramount — Lasky)
—Feb. 12— S-1252 ; €-1375 ; R-1208.
Blind Justice (5 parts) (Greater Vitagraph) —
Jan. 29.
Bloodhounds of the North (2 parts) (Universal
—Big U)— Jan. 18— S-416.
Blood Money (2 parts) (Universal — -Bison) —
Jan. 6— S-132; C-103.
Blood-Stained Hand. Tine (Universal — Laemmle)
—Jan. 27 — S-585.
Blood Will Tell (5 parts) 'Triangle — Kay Bee)
—Mar. 18— C-1951 R-1760.
Blue Streak (5 parts) (Fox) — Mar. 19— S-19S8.
Blundering Blacksmiths, The (Gen. Film —
Kalem)— Jan. 23— S-738; C-706.
Bobby Bumps in the Great Divide, and Para-
mount Bray Pictographs (Paramount —
Bray)— Feb. 11— S-1411.
Bogus Bride, The (General Film — Kalem) — C-
1950; S-2154.
Bon Bon Riot. A (Fox — Foxfilm Comedy) — Feb.
26— S-1672.
Bombs and Banknotes (Universal — Victor) — Jan.
2—3-133.
Bombs and Blunders (Greater Vitagraph) — Mar.
19.
Bondage of Fear (5 parts) (World) — Jan. 22 —
S-591 : C-548; R-540.
Boomer Bill's Awakening, and Behind the Great
Wall of China (Universal — Powers) — Jan.
2S— S-584.
Boonton Affair. The (2 parts) (Universal —
Bison)— Feb. 3— C-708 ; S-739.
Border Wolves (2 parts), and The Girl Who
Lost (3 parts) (Universal — Red Feather) —
Mar. 12— C-1594: S-1820 : R-1761.
Borrowed Engine, The (No. 3 of A Daughter
of Daring) (General Film — Kalem) — C-
1787.
Bottle Imp. The (5 parts^ (Paramount — Lasky)
Mar. 26.
Boycotted Baby. The (Gen. Film — Vim) — Jan.
4— S-415 ; C-546.
Boy Girl, The (5 parts) (Bluebird) — Mar. 6 — S-
1668 ; C-1374 ; R-1372.
Boyhood We Forgot (Universal — Rex) — Mar. 24
— S-1983.
Brainstorm (Fox — Foxfilm Comedy) — Feb. 22 —
S-1081.
Brave little Waldo (Universal— L-KO)— Feb.
16— S-1077.
Braving Blazes (Paramount — Black Diamond) —
.Inn. 8— S-140.
Bride of Hate, The (5 parts) (Triangle — Kay-
Bee)— Tan. 14 — S-589; C-246; R-99.
Bride and Gloom (2 parts) (Christie Special) —
Feb. 15— R-1184.
Bridees Burned (5 parts) (Metro — Pnnular P. &
P.)— Jan. 29— S-744 ; C-872 ; R-S71.
Bringing Up Father (Cartoon), and Winter in
Yellowstone Park (Pathe-International) —
Mar. 4— r-1788.
British .Columbia, and Tinv. Slim and Fat (Car-
toon) (General Film — Essanay).
Broadway Jones (Artcraft) — Mar. 26.
Broken Hearted (Universal— Laemmli i — Feb.
17— S-1076.
Brother's Sacrifice, A (Gen. Film— Selig)— Feb.
24— S-1661; C-1787.
Brute Force (2 parts) ( Universal— Bison)— Jan.
20— S-415; C-363
Bubble of Love (2 parts) (Universal— Rex) —
Jan. 21— S-416; C-362,
Bulldogs of the Deep ( .\'o. 6 of Uncle Sam's
Defenders) (Mutual)- Feb. 9.
Bullies and Bullets (Gtr. Vitagraph)— Jan. 8.
Bulls or Bullets (General Film— Kalem) — C-
17S7; S-1980.
Bundle of Trouble, A (Universal — Nestor) — Mar.
5— S-1602; C-1375.
Buried Alive (Universal — Big U) — Mar. 4 — S-
1404.
Burlesque Blackmailers (No. 6 of Dangers of
Doris) (Gen. Film Vitagraph)— Jan. 26.
Burning Band, The (No. 1 of Is Marriage
Sacred?) (2 parts) (Gen. Film— Essanay) —
Dec. 16, 1916— C-101.
Burning the Candle '5 parts) (K-E-S-E-Es-
sanay) — Mar. 5 — C 1787 : R-1755; S-it*«8.
Bursting Buds and Florence Rose Fashions No.
20 (Pathe)— Feb. 25— R-1927.
Butcher's Nightmare, The (2 parts) (Mutual —
Vogue)— Feb. 25— S-1249 ; C-1593.
Butterflies and Bees, and Florence Rose Fash-
ions No. 16 (Pathe)— Jan. 28.
Butterfly Girl, The (5 parts) (Mutual Star) —
Jan. 8— C-547.
California, Southern — Know America, The Land
We Love (Pathe — Combitone) — Mar. 18.
Calamity Anne's Legacy (Mutual — American) —
Feb. 16.
Calamity Anne's New Job (Mutual — American)
—Feb. 23— S-1249.
Calamity Anne's Protege (Mutual — American)
—Mar. 2— S-1407.
Call for Help (2 parts) (Universal— Big U) —
Jan. 14 — S-416.
Canada, Beautiful Baniff (Paramount — Burton
Holmes)— Feb. 12— S-1251.
Canada ; British Columbia and Canimated Nooz
No. 25 (Cartoon) (Gen. Film — Essanay).
Canada, Exquisite Lake Louise (Paramount —
Burton Holmes)— Feb. 26— S-1674.
Canada, Harvesting in Alberta, and The Shoot-
ing Star (General Fiim — Essanay).
Canada, Vancouver and Vic.^ria (Paramount. —
Burton Holmes'! — Mar. 26.
Canimated Nooz Pictorial No. 21, and Lake Ta-
hoe, Cal. (Gen. Film — Essanay) — Dec. 27,
1916— C-245.
Canimated Nooz Pictorial No. 22, and Yosemite
Valley No. 2 (Gen. Film — Essanay) — Jan.
10— S-414; C-546.
Canimated Nooz Pictorial No. 23, and Alaskan
Scenic (Gen. Film-Essanay) — Jan. 24 — S-
738; C-872.
Canimated Nooz Pictorial No. 24. and Alaskan
iScenic (Gen. Film— Essanay)— S-902 ; C-
1212.
Canimated Nooz Pictorial No. 25. and British
Columbia Scenic (Gen. Film — Essanay) — S-
1403 ; C-1592.
Canimated Nooz Pictorial No. 26, and How Cars
and Locomotive Are Made) (Gen. Film —
Essanay)— S-1819; C-1950.
Canimated Nooz Pictorial No. 27 (General Film
—Essanay) — S-2154.
Capt. Jinks' Alibi (Greater Vitagraph) — Mar.
12,.
Capt. Jink's Baby (Gtr. Vitagraph) — Jan. 22.
Capt. Jink's Better Half (Gtr. Vitagraph)— Jan.
29.
Capt. Jink's .Cure (Gtr. Vitagraph) — Feb. 19.
Capt. Jink's Explosive Temper (Gtr. Vitagraph)
—Feb. 26.
Capt. Jinks' Great Expectations (Greater Vita-
graph)— Mar. 26.
Capt. Jink's Kids (Gtr. Vitagraph) — Mar. 5.
Capt. Jink's Love Insurance (Gtr. Vitagraph) —
Jan. 1.
Capt. Jink's Partner (Gtr. Vitagraph) — Jan. 8.
Capt. Jink's Love Letters (Gtr. Vitagraph) —
Feb. 12.
Capt. Jink's Stingy Spirit (Gtr. Vitagraph) —
Jan. 15.
Capt. Jink's Trial Balance (Gtr. Vitagraph) — ■
Jan. 22.
Capt. Jink's Wife's Husband (Gtr. Vitagraph) —
Feb. 5.
Capt. Jinks the Plumber 'Greater Vitagraph) —
Mar. 19.
Capture. The (No. 3 of the Purple Mask) (2
parts) (Universal Special) — Jan. 14 — S-275.
Carriage 0*11 No. 101 'No. 5 of the Secret King-
dom i (2 parts) (Gtr. Vitagraph) — Jan. 29;
S-"S9.
Cascades, in the Heart of, and Cartoon (Pathe
— International) — Mar. 11.
Casket of Tainted Treasure, The (No. 2 of The
Great Secret) (2 parts) (Metro — Serial) — ■
Jan. 15.
Castles For Two (5 narts) CParnmniiTit — Lasky)'
—Mar. 5— S-1827: C-1788 ; R-1757.'
Caught With the Goods (Triangle — Komedy) —
Mar. 11.
CausrM it, the W°n (No. 12 of The GrePt Secret)
(2 parts) (Metro — Serial) — Mar. 26.
Wan' Bufl (Metro Drew) — Jan. 8 — C-
546; i;
■ Bui li d Tr< .i in- ; and A Day in tli
"i Do i nlversal -Powers) Feb -I — S-
1246.
d Into Lovi (2 parts) (Fox) Feb, 12 — 8-
; R-1818.
Cbicki Fine Arts)
Jan. 28 8 746 ; C 707 ; R-704.
Child ol the Wild (5 parts) (Fo ;6— S-
12.-,::.
childish Deligbts and Florence Rose Fashions
No. 18 ( Pathi ) Feb. 11.
China, Foreign Legations In, and Tbe Tale of a
Thomas Kai (Cartoon) (Universal Bow-
ers)— Mar. 18.
China, North, and Cartoon Comedy (Universal
— Powers) Feb. I s-7io.
China and Japan, Artistic, and Cartoon Com-
edy (Universal — Powers) — Mar. 25.
Circus Cyclone, A (2 parts) (Mutual — Vogue) —
Jan. 28— S-742; C-873.
Clash of Steel, The (No. 2 of Perils of the Se-
cret Service) (Universal — Imp) — Mar. 16.
Cliff Dwellers of New Mexico (Pathe)— Mar. 25
— C-1788.
Cloud, The (5 parts) (Art Dramas, Inc. — Van
Dyke)— Mar. 8— C-1950; R-1946
Cloud Puncher, The (2 parts) (Fox — Foxfilm
Comedy)— Feb. 5— S-1981.
Clue from the Klondike, A (No. 8 of the Great
Secret) (2 parts) ( Metro— Serial)— Feb. 26.
College Boys Special (Episode of A Daughter
of Daring) (General Film — Kalem).
Collie Market, The (One of Paula Blackton's
Country Life Stories) (Gtr. Vitagraph) —
March.
Colonel's Orderly, The (No. 15 of Pearl of the
Army) (2 parts) (Pathe — Astra) — Mar. 11.
Comeback, The (2 parts) (Universal — Bison) —
Feb. 24— S-1246; C-1213.
Common Sin, The (3 parts) (Universal— Gold
Seal)— Mar. 13— S-1820 ; C-1788.
Cops and Cussedness (Gtr. Vitagraph) — Feb. 19.
Country Life Stories, Paula Blackton's (Gtr.
Vitagraph.) — March— C-1030 ; R-1037 (Six
separate stories).
Counterfeiters, The (No. 14 of Perils of Our
Girl Reporters) (2 parts) (Metro — Ni-
agara)— Mar. 28.
Courage of Silence, The (5 parts) (Gtr. Vita-
graph)—Feb. 12— S-1080; C-1039; R-1036.
Crab, The (5 parts) (Triangle— Kay-Bee)— Feb.
4— S-10S2; C-707; R-543.
Crime and Punishment (5 parts) (Pathe — Gold
Rooster)— Feb. 25 — S-1408; C-1213.
Crimson Arrow, The (2 parts) (Universal — Big
U)— Feb. 9— S-1076.
Crimson Blade, The (No. 4 of Perils of the
Secret Service) (2 parts) (Universal —
Imp)— Mar. 30.
Crossed Trails (Gen. Film — Knickerbocker Star)
—Feb. 2— S-1074.
Crystallization, Mvsteries of 'Educational Films
Corp.)— R-524.
Cupid and a Brick (Mutual — American) — Mar.
3— S-1407.
Cupid and a Eutton (Mutual — American) — Mar.
21.
Cupid's Caddies (Gen. Film — Kalem) — Jan. 16 —
S-581 ; C-360.
Cupid's Thumbprint (2 parts) (Gen. Film — ■
Selig)— S-1244; C-1212.
Cupid's Touchdown (Gen. Film — Selig) — Jan. 20
—S-739.
Cupid's Puzzle (No. 9 of The Great Secret)
(2 parts) (Metro— Serial) — Mar. 5.
Cure, The (2 parts) (Mutual— Chaplin)— Mar.
19— S-1985.
Damaged Goods (New Edition) (7 parts) (Mu-
tual— American) — Feb. 12 — S-1078.
Dancer's Peril. The (5 parts) (World) — Mar.
12— R-1755; C-1788; S-1990.
Dangerous Double, A (2 parts) (Universal —
Imp)— Feb. 25— S-1246 ; C-1213.
Dangerous Girl, A (Keen Cartoon Corp.) — Feb.
12.
Dangers of Doris No 2 (T*p Lu^k Charm)
(Gen. Film— Broadway Star — Vita.) — Dec.
29,1916.
Dangers of Doris, No. 3 (The Twin Fedoras)
(Gen. Film — Broadway Stars — Vita.) — Jan.
5— C-360.
Dangers of Doris No. 4 (One Good Turn) (Gen.
Film— Broadway Star— Vita.)— Jan. 12.
Dangers of Doris No. 5 (The Suitor of Siam)
'Gen. Film — Broadway Star — Vita.) — Jan.
19.
Dangers of Doris No. 6 (The Burlesque Rlaek-
mailers) (G"n. Film — Broadway Star —
vita.)— Jan. ?6.
Dangers of Doris No. 7 (The Gang) (Gen.
Film — Broadway Star — Vita.).
Dangers of Doris, No. 8 (Up and Down) (Gen.
Film — Brondwav Star — Vita.).
Dangers of Doris. No. 9 (The Old Fourth Ward)
(General Film — Broadway Star — Vita-
graph).
Dangers of Doris, No. 10 (The Road to Eter-
nityl 'General Film — Broadway Star).
Daring Chance, The (2 parts'! (Universal — BI-
snnl— Jpn. 27—3-582; C-548.
Dark Road. The (5 parts) (Triangle — Kay-Bee)
—Apr. 2— S-2164 ; R-2120.
Vlll
Darling of Paris, The (5 parts) (Fox)— Jan. 22
— 0-0O1; c-e?2 ; R-&8U,
Daughter of Daring, A, No. 1 (In the Path of
Peril) (Gen. Film— Kalem) S-1G0O; C-
I0O2.
Dauguter of Daring, A, No. 2 (The Registered
Pouch) (Gen. Film— Kalem;— C-loU2 ; S-
1081.
Daughter of Daring, A, No. 3 (The Borrowed
Engine) (Gen. Film — Kalem) — C-1787 ; S-
1U81.
Daughter of Daring (The College Boy's Special)
(General Film— Kalem)— C-l'J0O; R-194<;
S-2154.
Daughter of the Poor, A (5 parts) (Triangle —
Fine Arts;— Mar. 18— C-1051; R-1049.
Davids Idol Dream (2 parts) ( Universal— Imp)
Mar. 20— S-215G; C-2124.
Day at West Point, A (Ultra Films Inc.) — Jan.
Day in the Lite of a Dog, and uuned treasures
of Ceylon (Universal — lowers; — Feb. 25 —
B-1246.
Deal in Furniture, A (Gen. Film — Vim) — S-
1819.
Dentil Siding, The (No. 117 of The Hazards of
Helen) (Gen. Film— Kalem)— Feb. 3.
Defective Detectives (2 partBj (Universal — L-
Ko) -Mar. 21— S-1982 ; C-1951
Deemster, The (V) parts) (Arrow Film Corp.) —
Mar.— S-1240; C-1212; R-1210.
Deep-Dyed Villainy (Pathe-Mittenthal)— Mar.
■i - 0-1375.
Deep Stun (.Gen. Film — Vim) — S-1810.
Deer, Foreign ( Xo. 4 of Living Book of Nature)
( Edacational Films Corp. Ditmars) — Feb.
20.
Defease or Tribute? (5 parts) (Defense or
Tribute Film Co.) — February.
Delayed in Tran= t (2 parts; (Gen. Film —
Selig)— Jan. 15— S-739.
Der Captain is Examined for Insurance (Car-
toon), and In the Southern Highlands
(Pathe — International) — Jan. 28 — C-S73.
Desertion and Non-Suport (No. 0 of Is Mar-
riage Sacred.) (2 parts; (Gen. Film — Es-
sanay) — Feb. 10.
Desperation (3 parts) (Universal — Go'.d Seal)
—Mar. 6— S-1661 ; C-1594.
Devils Pay-Day (5 parts i (Bluebird) — Jan. 20
— S-742; C-708; R-704.
Diary of a Puppy (One of Paula Blackton's
Country Lifo Stories) (Gtr. Vitagraph).
Diamonds of Destiny (Universal — Imp) — Feb.
4 ; S-740 ; C-S73.
Diamond Thieves, The (Universal — Imp) — Feb.
l—S-739.
Did It Ever Happen to You? (Paramount —
Klever Komedy) — Jan. ID — S-140.
Different Ending (3 parts) (Universal— Gold
Seal)— Mar. 27— C-2124.
Dimple's Baby (2 parts) (Gen. Film — Vita-
eraph)— C-1050.
Dimples, The Diplomat (2 parts) (General Film
— Vitagraph).
Dippv Dan's Doings (2 parts) (Universal — L-
KO)— Mar. 28— S-2158.
Dr. Zippy Opens a Sanitorium (Keen Cartoon
Corp.) — Feb. 10.
Dodging His Doom (2 parts) (Triangle — Mack
Sennett Keystone) — Mar. 11 — S-21G4.
Dollar Down, A; and Yosemite Valley Scenic
(Gen. Film — Essanay )— Jan. 3 — S-130 ; C-
3no.
Dominion of Fernandez (No. 25 of The Girl from
Frisco i (2 parts) (lien. Film — naiemy — ■
Jan. 31.
Done in Oil (Triangle — Komedv) — Feb. 25.
Dorothy Dares (2 narts) (Universal — Victor)
— M-r. 15— S-l'^2.
Double Crossed (No. 4 of Patrla) (2 parts)
(Pat lie — International I — Feb. 4 — C-1U4II.
Double R°'enge (Mutual — American) — Jan. 27
— S-5S0.
Double Room Mvstery. The (5 parts) (Blue-
bird)—Jan. 15— S-410; C-301.
Down Went the Kev (Universal — Nestor) —
Feb. 10— S-124C; C-1213.
Drama's Dreadful Deal (Pathe — Rolin) — Jan.
2S— C-547.
Draeon's Den, The (No. ft of thp Great Secret)
(2 ps>rt<0 P*°tro — Serial) — Feh. 12.
Dreaded Tub", The (No. 3 of Perils of The
Secret Service) (2 parts) (Universal — Imp)
—Mar. 23.
Driftr tv>" (2 narts) (Fniversal — Bison) —
Mar. 10— S-1fifi2; C-1504.
Pu^s and nrv Goods (Otr. '"if-ai»ranh1 — ^"h 26.
Dummy, The (5 parts) (Paramount — Famous
Players)— Mar. 19— S-2161 ; C-2124 ; R-2120.
E
Each to His Kind (5 parts) (Paramount —
Lasky)— Feb. 5— S-1083: C-10'0: R-10R3.
Easv Street (2 parts) (Mutual — Chaplin) — Feb.
r,_ C-10«l: R-1037.
Efflcien-v Exnorta (Gen. Film — Kalem) — S-
irtc.o- rM~°°.
Elusive Idea (Cartoon), and See America First,
No. 77 (Mutual — Oaumnn') — Feb. 28.
Empress. The (5 nirt=) '""the— P. P. & P.) —
Mar. 11—0-1503: R-ir.Sr,
End of a Perfeet nn, The (Universal — L-KO)
__i7eh. I4_s-in77.
End of the T0ur. Th° (5 par's) (Mefe- Colum-
bia)— Feb. 5— S-907; C-1039 ; R-1037.
THE MOVING PICTURE WORLD.
March 31, 1917
(Gen. Film— Selig) —
( Paramount — Lasky)
Enlighten Tby Daughter (7 parts) (Enlighten-
ment Photoplay Corp. — Ivan) — January —
S-2S0; C-101 ; R-! 0.
Envy (No. 1 of the Seven Deadly Sins) (o
parts) (Triangle — McClure) — Jan. 20 — C-
873.
Eternal Sin, The (Selznick) — Mar.
Eruption of Mt. Kilauea (Universal) — R-1350;
R-1170.
Everybody Was Satisfied
S-2154.
Evil bwe, The (5 parts)
—Jan. 4— S-410; C-3C1.
Evil Hands ( Universal— imp)— Mar. 2— S-1404 ;
C-1375.
Extravagant Bride, The (No. 11 of Is Marriage
Sacr.-d?) (2 parts) (Gen. Film — Essanay)
—Feb. 24.
Eyes of the World (10 parts) (Clune Film Mfg.
Co.)— Jan.— S-592.
F
Face Do-vn atairs (Universal — Laemmle) — Jan.
10— S-417.
Facing Death (No. 4 of the Purple Ma=k) (2
parts) (Universal Special) — Jan. 21 — S-417
Fairy Godmother, A (One of Paula Blackton's
Country Life Stories) (Gtr. Vitagr
Faking Fakirs (2 p r (Universal — L-K0) —
Jan. 31— S-740: C-54S.
False Prophet, The (No. 21 of The Girl from
Frisro) (2 (»«rts) (General Film — Kalem) —
Jin 3— S-130.
Fate of Juan Garcia (Episode of "The American
Girl") (2 parts) (Gen. Film — Kalem).
Fattv s Featur i i luin '- p t< I universal —
L-KO >— Mar. 7— S-lflfil ; C-15'.'4.
Fearless Fr ddy in the Woolly West and Joys
ard Tears nf China (Universal — Powers) —
ceb. n_H-003.
Feeding the Eears (Episode of the Living Book
of Nature) (Fducational Film Corp. — Dit-
mars)— Mar. 20.
Feeding tne Fish Eaters (Episode of the Living
Book of Nature) (Educational~Films Corp.
— Ditmars) — Mar. 10.
Fighting Blond of Jerry McDub (Keen Cartoon
Carp.) — Feb. 19.
Fighting for Love (5 parts) (T'n*versal — Red
ir„.,tvri — Tan c — P-°Ti : C-2-10 ■ t>-2'3
Fighting Gringo, The (5 parts) (Universal —
Red Feather)— Mar. 2G— R-1758; S-2157.
Film fcjxuosure, * ( Triangle Konedy) — Mar. 4.
Fi:ial Chanter. The (No. 15 of The Shielding
Shadow) (2 narts) (Pathe — Astra) — Jan. 7
_S-i io. c-102 : n -rfi
Finish, The (2 parts) (General Film — Blacli
Cat— S. & A.)— S-2154.
Firem ns Pride (Universal — Victor) — Feb. 20
— S-1245.
Fireman's Nemesis. The (No 114 of the Haz-
ards of Helen) (Gen. Film — -Kalem) — Jan.
13.
Fishing Off Sandv Hook Banks (Educational
Film Corp.)— R-1027.
Flshine Tnt) i hrousb i'n"le Sam's Wonderland,
and A Tankless Job (Cartoon) (Pathe — In.
ternational)— Jan. 21.
Five Dnn^r Bill (Gen. Film — Essanay) — S-1810;
C-1050.
Flag De'poiler (No. 4 of Pearl of the Army) (2
parts) (Pathe — Astra) — Mar. 4.
Flivvaring ( "aramount — Klever Komedy) — Mar.
12— S-1^27.
Florenee Rns= Fashions Vo. 13 and Lion Cubs
("athel — Tan. 7— S-2S2 : C-102.
Florence R"ce Fashions Vo. 14 and Little
Fathered Songsters (Pathe) — Jan. 14 — C-
246.
Florenee Rn«= Fashions (No. 15) (Pathe) — Jan.
21— C-Sfil.
Florence Ro=e Fashions No. 10 and Butterflies
and Be°s (Pathe) — Jan. 20 — C-547.
Florence Rose Tr^phinns No. 17 ar>d An Algerian
Harem (P-the* — ""eh 4— C-873.
Floren-e Rn*« Fashions No. IS arr( Childish De-
lights (Pat^el— Feb. 11 — C-873.
Floren-e Rose (TntsViiono No 10 anri! Dicturesque
Algeria (Ppt^e)— Feb. 18— C-1040.
Flor^n-e Ri^ p^5i.;r.n<; v0 20 and Bursting
B'ids (Pathe) — Feb. 25.
Flor"nee Rose Fashions No. 21 and Pictnresoue
Catalenia. Pnair, (Pathe) — Mar. 4 — C-137R.
Flor°ne° Rose Fashions No 22 and Thirds of
Gay Plumae-o (Pathel— "t. 11— C-13P2.
Flor"i"p Bn-p Fe=ninns vo 23 and vernads of
|l,0 v~,..b. in,n„| — ATar 1<» C-17Q9.
Florence Rose Fashions Vo. 24 and The Garden-
er's Feathered Friends (Pathe) — Mar. 25 —
C-1051.
F1or""-e Rose Fashions No. 25 (Pathe) — Apr. 1
Flower Making. Artificial, and Jerry on the
Job, cartoon 'Pathe — International) — Mar.
IS.
Five-- >'a Fl-T^eeVSi a (Gen. Film — Kalem) —
S-1402: C-1374.
Flvi-~ Tar~et A (Mutual— Cub) — Mar. 8 — S-
Follv of Faeenotto O. rvnrts) (Universal — Imp)
tjvv, oa Q.ioip,. C-VJ13.
Foolish viro-'n T)-o <- parts) (Selznick) — De-
— ™vor ioi" "5-130.
Foot' '"Ms and Fakers (Greater Vitagraph) —
Mar. 12.
Forbidden City and The Trials of Willy Winks
i Universal — Powers; — Jan. 7.
Forbidden Uame, The (2 parts) (Universal—
luip/— Feb. 3— 8-739; C-707.
Foreign Alliance, The (No. 12 of Pearl of tbe
Army; (2 parts; (Pathe — Astra; — Feb. 18.
For Honor's Sake (Universal — Big U) — Mar.
15— S-1S21.
For Reward of Service (Gen. Film — Selig) — S-
140-1 ; C-1374; R-800.
For the Stars and btripes (No. 7 of Pearl of
the Army) (2 parts) ( Patht. — Astra) — Jan.
14— S- 120.
Fortunes ot Fifi, The (5 parts; (Paramount-
Famous Players) — Feb. 2(i — S-1074 ; C-
1393; R-1500.
Four Cent Courtship (2 parts )( Gen. Film
Black Cat— S&A)— S-1403: C-15'.I2.
Fourth Witness, The (2 parts) (Universal —
Laemml-i — Feb. 16 — S-1076; O-'Oin.
France, Landmarks of, and Black M^-ic (Uni-
versal— Victor)— Mar. 20.
Freed by Fido (2 parts) (Mutual — Vogue) —
Mar. 31.
i, in San Rosario (2nd of O. Henry
Series) (2 parts;; (Broadway Star Fea-
ture)—R-2121.
From Civilian to Soldier (No. 1 of Uncle Sam's
,1- •■■ ! i I M"tu»l l — I
From Sunshine to Shadow (No. 4 of the Creat
Sei r ii v2 parts; (..ielro — ScriuO — Jan. 20
— S-424.
Fuai'i e ft ,,~-'~\ (Universal — Imp) —
Jan. 20— S-5S2; C-548.
Funicular Railway o. Mesen and The Rented
Man (2 parts) (Universal — Rex; — Mar. 1 —
S-1408.
I
Gang, The (No. 7 of Dangers of Doris) (Gen. —
tiro dwav Star — Vita.).
Garden of Allah (10 parts) (Selig).
Gard • i of -.i ii ... 1 T'-e Purple
Mask) (2 parts) (Universal Special) — Mar.
11.
Gardeners' Feathered Friends, and Florence
Rose Fashions No. 24 ..atbe) — Mar. 25.
Gates of Doom (5 parts; (en versal — tied
Feather)— Mar. 5 — S-1004 ; C-1503 ; R-158U.
Gay Deceiver, A (Christie) — Jan. 2!) — S-744.
Gentle Intrudsr. 'The (5 parts) (Mutual Star)
—Jan. 10— S-1248.
Gentleman of Nerve. A (Universal — Victor) —
Jan. 0— S-275 ; C-240.
Georgian Bay to Winnipeg (Paramount — Bur-
ton Holmes)— Jan. 29 — S-910.
Germany and Its Armies of Today (10 parts)
(Grmani" OaSci-l W-r ^Mms. 'nc) — Jan-
uary; C-872; R-686; R-701; R-843.
Ghost HouuUi (Ulu. Fi,m — Kaieui; — S-1074 ;
C-1212; R-1035.
Ghost Ship (No. 7 of the Secret Kingdom) (2
parts; (Gtr. \ita^rupnj — p'eD. i_".
Giants of the Amcriean Forest (Universal — Pow-
ers)—Feb. 8— S-P03.
Gift Girl, The (5 parts) (Eluebird) — Mar. 2G —
C-17S7; R-175S; S-21(iU.
Gild d Youth, A (5 parts; (Mutual Star) — Jan.
1— C-547: R-542.
Girl and the Crisis, The (5 parts) (Universal-
Red Feather)— Feb. 20— S- 1405 ; C-1375; R-
1372.
Girl from Frisco No. 21 (The False Prophet)
(2 parts) (Gen. Film — Kalem) — Jan. 3 — S-
130 : S-414 ; C-3C0 ; R-243.
Girl from Frisco No. 22 Resurrection of Gold
Bar) (2 parts) (Gen. Film — Kalem) — Jan.
10— S-414; C-540; R-35R.
Girl from Frisco No 23 'a"he TJoTTT-ctpadT's
Feud) (2 parts) (Gen. Film— Kalem) — Jan.
17— S-5-sl ; C-700 ; R-543.
Girl from Fris o No. 24 (Wolf of Los Alamos)
2 parts) (Gen. Film — Kalem) — Jan. 24 — S-
738; C-«72; R-702.
Girl from Frisco No. 25 (The Dominion of Fer-
nandez (2 narts) (Gen. Film — Kalem)—
Jan. 31— S-002: C-1039; R-870.
Girl from Recters. The (5 parts) (Mutual Star)
—Mar. 5 — S-1G06.
Girl God Made for Jones (2 parts) (Gen. Film-
Black Cat— S&A)— Jan. 2— S-130; C-300.
Girl Lik° That. A (5 parts) (Paramount —
Famous Players)— Jan. 18— S-748; C-707;
R-701.
Girl of the Hour (Universal — Victor) — Feb. 13 —
S-107G.
Girl of the Timberolaims (5 narts) (Triangle —
F^ne Arts)— Feb. 11— S-1082: C-S73 ; R-704.
Girl Reporter's Scoop, The (2 parts) (Universal
_Tmn)— Feb. 14— S-1076.
Girl's Folly, A (5 parts) (World) — Feb. 26 —
S-1410: C-1375; R-1360.
Girl "Tho r«i Cook, The (Mutual) — Jan. 6 — S-
277: C-547.
Girl Who Dida't Thiok (0 narts) (Creative Film
Corp.) — Februarv — C-1030 ; R-S70.
Girl Who Doesn't Know. The (5 nr,rts) (B. S.
Me=sl — Tanuarv— R-1S15; C-1821.
Girl 'Who Lost. The (3 narts) and Border
Wolves (2 narts) (Unlve»-<=a' — Rp^ feath-
er)—Mar. 12— C-1504: S-1S20: R-1761.
Girl in Number 7 (No. 1 of Mvstery of The
Double Cross) (2 parts) (Pathe — Astra) —
Mar IS.
Girl PhUlippa (8 parts'* (Greater Vitagraph) —
S-589; C-360; R-356.
March 31, 1917
THE MOVING PICTURE WORLD.
IX
Glory of Yolando (5 parts) (Gtr. Vitagraph) —
Jan. 20— S-744 ; C-706 ; R-703.
Glory (C parts) (Unity)— Jan. 15 — S-743 ; C-
708; R-704.
God of Little Children (5 parts) (Art Dramas —
Apoiiu; — Jan. 18;— S-422; C-546; R-543.
God's Crucible (5 parts) (Bluebird) — Jan. 22 —
S-.">!)1 ; C-546 ; R-542.
God's Man (1) parts) (Frohman Amusement Co.)
— Mar.
Goin' Stiaight (2 "arts) (Universal — Bison) — ■
Mar. 24— S- 11)82 ; C-105-.
Golden Eagle Trail (Ueu. Film — Kalem) — C-
2123.
Golden Fetter. The (5 parts)— Jan. 25— S-!)10;
C-87.'{; R-8G8.
Golden Rosary, The (5 parts) (Film Exchange)
— Jan.
Gold i_,ust, The (Universal — -Big U) — Jan. 31 —
S-740.
Good for Nothing Gallagher (Universal — Big U)
—Mar. 8— S-1661 ; C-1593.
Good Morning, Nurse (Universal — Victor) — Mar.
0— S-16G4.
Grab Bag Bride, A (Triangle — Keystone) — Feb.
1.
Grant, Police Reporter, No. 12 (The House of
Secrets) (Gen. Film — Kalem) — Jan. 5— S-
414; C-300; R-243.
Grant, Police Reporter, No. 13 (The Trail of
Graft) (Gen. Film — Kalem) — Jan. 12 — S-
581 ; C-546.
Grant, Police Reporter, No. 14 (The Black Cir-
cle) (Gen. Film — Kalem)— Jan. 10— S-581 ;
C-706; R-544.
Grant. Police Reporter, No. 15 (The Violet Ray)
(Gen. Film— Kalem)— Jan. 26— S-738 ; C-
872; R-"02.
Grant, Police Reporter, No. 10 (The Net of In
trigue; (Gen. Mlm — Kalem; — Feb. 2 — S-
1074; C-10.'9; R-870.
Grant. Polife Reporter, No. 17 (The Trap) (Gen.
Film— Kalem)— S-1074; C-1212 : R-1035.
Grant, Police Reporter, No. 18 (Winged Dia-
monds) (Gen. Film— Kalem)— S-1402.
Grant Police Reporter, No. 19 (The Screened
Vault) (Gen. Film— Kalem)— S-14U2 ; C-
1374; R-1368.
Grant, Police Reporter, No. 20 (The Mirror of
Fear) (Gen. Film— Kalem)— S-1660 ; C-
1502; R-158S.
Grant, Police Reporter (In the Web of the
Spider) (Gen. Film— Kalem)— C-1787 ; R-
1750.
Grant, Police Reporter (The Veiled Thunder-
bolt) (Gen. Film— Kalem)— C-1 787; S-1981.
Grant, Police Reporter (The Vanishing Fi-
nancier) (2 parts) (General Film — Kalem)
— C-2123; R-2119.
Great Expectations (5 parts') (Paramount —
Famous Players) — Jan. 8— S-420 ; C-547 ; R-
357.
Great Secret. The, No. 1 (The Secret Seven) (3
parts) (Metro— Serial)— Jan. 8— S-136 ; C-
361 ; R-355.
Great Secret, The, No. 2 (Casket of Tainted
Treasure) (2 parts) (Metro— Serial) — Jan.
15— R-355.
Great Secret. The, No. 3 (The Hidden Hand) (2
parts) (Metro— Serial)— Jan. 22— S-281 ; R-
' 355.
Great Secret, The, No. 4 (From Sunshine to
Shadow) (2 parts) (Metro — Serial) — Jan.
20 — S-424 : R-355.
Great Se-ret, The, No. 5 (The Trap) (2 parts)
(Metro — Serial)— Feb. 5 — S-5S0 ; R-355.
Great Secret. The, No. 6 (The Dragon's Den) (2
parts) (Metro— Serial)— Feb. 12— S-008 ; C-
1212; R-1200.
Great Secret, The, No. 7 (The Yellow Claw) (2
parts) (Metro— Serial)— Feb. 19— S-10S0;
C-1212; R-1206.
Great Secret, The, No. 8 (A Clue from the
Klondike) (2 parts) (M^tro— Serial)— Feb.
20— S-1252; C-1212; R-1207.
Great Secret. The, No. 9 (Cupid's Pu'zle) (2
parts) (Metro — Serial) — Mar. 5 — S-1411; C-
1787: R-1757.
Great S°"ret. The, No. 10 (The Woman and the
G-m-i (2 i»HO (M-»-~— Serial)— Mar. 12
— S-1S25; C-1787; R-1757.
Great Secret. The, No. 11 (A Shot in the Dark)
(2 parts) (Metro — Serial) — Mar. 19 — S-
10S7; C-2123; R-2117.
Great Secret, The, No. 12 (Caught in the Web)
(2 part") (M"tri — Serial)— Mar. 20— S-
21 PR: C-2123; R-2117.
Great Tornedo Secret. The (3 narts) (Universal
—Gold Seal)— Feb. 20— S-1245.
Great Treasure (2 parts) (Gen. Film— Selig) —
S-1660; C-1787.
Greater Woman, The Jf> parts) (Mutual Star —
Powell)— Feb. 26— S-1406; C-1503.
Greed (No. 3 of The Seven Deadly Sins) (5
r»'*s (Triangle — McClures) — Feb. 10 — S-
1083.
Grev Seal The (No. 1 of Jimmi" Dale, A1la3
'The Grev Seal) (2 parts) (Mutual — Mon-
mouth)— Mar. 23.
Grud~°. fkn <2 nirt«\ (Universal — Rex) — Mar.
25— S-1983; 0-1951.
Gun Fighter, The (5 parts') (Triangle — Kay-
Bee)— Feb. 11— S-1082 ; C-873 ; R-869.
The (Universal— Big
H
Half-Breed's Confession,
U)— Feb. 15— S- 1076.
Hall Room Girls, The (Gen. Film — Vltagranh).
Ham What Was, The (2 parts) (General Film
—Black Cat— S. & A.).
Hans and Fritz Cartoon (Pathe) — Apr. 1 — C-
2124.
Happiness of Three Women, The (5 parts)
(Paramount — .uoros o — Dallas) — Jan. i± —
S-500 : C-547 : R-511.
Happy Hooligan Cartoon, and Blackfoot Indians
( tJatue — international; — i*'eo. li.
Happy Hooligan Cartoon (The Double Crossed
Nurse), and Rope Making (Pathe — Inter-
national)— Mar. 25; C-2124.
Happy Nat's Dilemma (Gen. , Film — Vim) — S-
1244; C-1374.
Harrys Pig (Gen. Film— Vim)— S-1244 ; C-
1374.
Hash House Mystery, The (2 parts) (Universal
—Victor)— Mar. 22— S-19S2; C-1051.
Hasty Hazing. A ( Universal — Wester; — Feb. 12
— S-1077: C-1040.
Hazards of Helen, No. 113 (The Mogul Moun-
tain Mystery/ (Gen. Film — Kalem, — Jan. 6
— S414 ; C-101.
Hazards of Helen, No. 114 (The Fireman's
Nemesis) iGcn. film — Kan.ni,> — Jan. *., — ■
S-581 ; C-245.
Hazards of Helen, No. 115 (The Wrecked Sta-
tion) (Gen. Film— Kalem)— Jan. 20— S-582 ;
C-546.
Hazards of Helen, No. 116 (The Railroad Claim
Intrigue) (Gen. Film — Kalem) — Jan. 27 —
S-738; C-546.
Hazards of Helen, No. 117 (The Death Siding)
(Gen. Film— Kalem)— Feb. 3— S-1074 ; C-
706.
Hazards of Helen, No. 118 (The Prima Donna's
Special) (Gen. Film— Kalem)— S-1074 ; C-
1039.
Hazards of Helen, No. 119 (The Side Tracked
Sleeper) (Gen. Film— Kalem)— S-1244 ; C-
1212; R-1035.
Hearst-International News
Jan. 2— C-360.
Hearst-International News
Jan. 5— C-360.
Hearst-International News
Jan. 8.
No.
No.
No.
No.
No.
No.
No.
No.
Pictorial No. 1-
Pictorial No. 2-
Pictorial No. 3 —
Hearst-Pa the
Hearst-Pathe
Hearst-Pathe
Hearst-Pathe
Hearst-Pathe
Hearst-Pathe
Hearn-Pathe
Hearst-Pathe
Hearst-Pathe
Hearst-Pathe
Hearst-Pathe
Hearst-Pathe
Hearst-Pathe
Hearst-Pathe
Hear<=t-°"the
nearst-Pathe
tional) — Mar. 3-
HearsTTa.the News
News
News
News
News
News
News
News
News
News
News
News
News
News
News
N"ws
News
No.
No.
No.
No.
No.
No.
No. 10
-s-ion.
No. 20
4 — Jan.
5 — Jan.
6— Jan.
7 — Jan.
8— Jan.
9— J-n.
10— Jan.
11— ^eh.
12— Feb.
13— Feb.
14— Feb.
15— Feb.
l«_Feb.
]T_web.
lQ_Feh.
10— S-5SS.
];$— S-7-ifi.
17— S-71R.
20— S-">12.
2> — S-912.
2" — S-1084.
31— S-1084.
R_ S-1240.
7— S-l°49.
10— S-U07.
14— q-1-108.
17— S-1074.
21— S-1R74.
24 — S-1Q20.
oq p_iso^'
(Pathe — Interna-
( Pathe — -Interna-
(Pathe — Interna-
( Pathe — Interna-
( Pathe — Interna-
( Pathe — Tnterna-
(Pathe — Interna-
( Pathe — Interna-
( Pathe — Interna-
(Fox— Foxfilm
-Victor) — Feb.
tional)— Mar. 7— S-1002.
Hearst-Pathe News No. 21
tiona. ,— Mar. 10 — S-2150.
Hearst-Pathe News No, 22
tional) — Mar. 14.
Hearst-Pathe News No. 23
tional )— Mar. 17.
Hearst-Pathe News No. 24
tional) — Mar. 21.
Hearst-Pathe News No. 2p
tional)— Mar. 24.
Hearst-Pathe News No. 26
tiona])— Mar. 28.
Hearst-Pathe News No. 27
tional) — Mar. 31.
Hearts and Saddles (2 narts)
Comedy)— Mar. 12— S-2162.
Heart of Mary Ann (Universal-
22 q_io<fi- f.ioiR,
Heart of Texas Ryan (5 parts) (K-E-S-E —
Selie)— Feb. 20— S-1253 ; C-1374; R-13U9.
Heartsick at Sea (Universal— L-KO) — Jan. 17
— S-415; C-361.
Heart Strategy (Triangle — Keystone) — Ian. 28.
Heart Strings (5 ports) (U"i"ersa' — Red
Feather)— Jan. 22— S-582 : C-547; R-54*.
He Did It Himself ( Paramount— Black Dia-
mond!—Jan. 22— S-420.
He Got There A fter AW (Paramount — Klever
Komedy)— Feb. 12— S-10<»3.
Hell by C" Eiciti' (Universal — Victor) — Jan.
26 — S-5S4 : C-547.
Hell Morgan's Girl (5 narts) (PluoHrd Spe-
cial)—Mar. 5— S-1608; C-1502; R-1500.
He Meant Well 'Paramount — Klever Komedy)
—Jan. 1— S-140.
He Never Touched Me (Gtr. Vitagraph) — Feb.
12.
Henrv W. Zinny Puys a Pet (Keen Cartoon
Corn.) — Jan. 29.
Her Reload T5Tr,omv ^5 norts) (P->the — Co'd
Pooc!toT.\ — War i — Q-IOT'I . P.1Q7-. Tl-ISPS.
Her Candy Kid (Triangle — Komedy)— Mar. ?5.
Her Pavp Man (Triangle Komed"! — Var. 4.
Her C?r"ns WnH*«f <1 r.-rts1 fr-«~-~io — Mack
Sennet — Keystone) — Mar. IS — S.1070.
Her Condoned Sin (0 parts) (Blograph State
Rights;— January— C-700 ; R-703,
Her Fame and Shame (2 parts) (Triangle—
Mack Bennett — Keystone) — Mar. 25.
Her Fathers Station i- parts; (Fox — FoxQlm
Comedy)— Mar. 12— S-1987.
Her bnenu, Tliu Cliuuucur (Christie) — Jan. 22
— S-501.
Her Fatiiers Keeper (Triangle)— R-2121.
Her Good Name (5 parts; (Art Druuius — Van
Dyke)— Jan. 25— C-872 i R-887.
Her Life and His (Pathe — Gold Rooster)— Feb.
18— S10S4; C-1010; R-1035.
Hermit's Hoard, One (Mutual — American) —
Feb. 17.
Her New York (5 parts) (Pathe — Gold Rooster)
—Jan. 7— S-142; C-102 ; R-flfl.
Her Obsession (Metro — Drew) — Feb. 10.
Hero ot uunko llnl (Universal — Victor) — Feb.
2—3-730; C-707.
Heroes of the Plains (Universal — Big U) — Feb.
23— S-1240
Her Own People (5 parts) (Paramount — Mo-
ros o and Pallas) — Feb. 8 — S-1US3; C-
1375; R-1200.
Her Right to Live (5 parts) (Gtr. Vitagraph)
—Jan. 22— S-589; C-548 ; R-542.
Her Scrambled Ambition (Paramount — Black.
Diamond) — Feb. 19— S-1251.
Her Soul's Inspiration (5 parts) (Bluebird) —
Jan. 15— S-500; C-360; R-356.
Hidden Children, The (5 parts) (Metro — YorkeV
Mar. 20— S-2106.
Hidden Danger, me (2 parts) (Universal — Big
U)— Mar. 18— S-1821.
Hidden Hand, The (No. 3 of the Great Secret)
(2 parts) (Metro — Serial) — Jan. 22— S-281.
High Cost of Living (Metro — Drew) — Mar. 10—
C-1050.
High Cost of Starving (Universal — Victor) —
Feb. 0— S-001 ; C-873.
High Finance (5 parts) (Fox) — Mar. 26- S-
2162.
Highlands, In the Southern ; and Der Captain
is E'xamined for Life Insurance (Cartoon)
(Pathe — International)— Jan. 28.
High. Low and the Game (Educaitonal Films
Corp. — -Bruce) — January — R-523.
His Bogus Boast (2 parts I (Mutual — Vogue) —
Mar. 10— S-10C8; C-1951.
His Coming Uut Party (Universal — Joker) —
Feb. 3 — S-740; C-707.
His Deadly Undertaking (Triangle — Keystone)
—Feb. 11.
His Father's Son (5 parts) (Metro — Rolfe; —
Mar. 10 — S-1087; C-2123; R-2121.
His Flirting Ways (Christie) — Mar. 12 — S-1090.
His Lesson (Gen. Film — Broadway Star) —
Jan. 1.
His Little Room Mate (2 parts) (Universal —
Victor)— Jan. 19 — S-415.
His Little Snirit Girl (Gen. Film — Vitagraph)
— Jan. 20— C-872.
His Mprry Mix-Up (2 parts) (Fox — Foxfllm
Comedy) — Mar. 20.
His Model Wife (Christie)— Jan. 1— S-137 ; C-
101.
His Movie Mustache (Gen. Film — Vim) — Jan.
11.
His Perfect Day (Metro — Drew) — Jan. 15.
His Rise and Tumble (Triangle Komedy) —
Mar. 18.
His Sweetheart (5 parts) (Paramount — Mo-
rosco)— Jan. 29— S-910 ; C-873; R-808.
His Ticklish Job (2 parts) (Fox — Foxfilm Com-
edy)—Feb. 29— S-10S1.
HLs Wife's Relatives (Universal — Nestor) — Feb.
5— S-004 ; C-873.
Hobbled Hearts (Triangle Komedy) — Mar. 11.
Homeless (Universal — Laemmle) — Jan 20 — S-
417.
Homesteader's Feud, The (No. 23 of The Girl
from Frisco) (2 parts) (Gen. Film — Kalem)
— Jan. 17.
Homicide's Weapon, The (Mutual — American)
—Mar. 10.
Honeyless Honeymoon, The (Paramount —
Klever Komedy)— Jan. 29 — S-500.
Honeymooners. The (Mutual Star Comedy) —
Jan. 13— S-418; C-706.
Honeymoon Surprise, The (Universal — Victor)
—Jan. 23— S-5S4; C-547.
Honest Thieves (Triangle — Keystone) — Jan. 25.
Honorable Mr. Oxenham, The (No. 4 of the
Secret Kingdom) (2 parts) (Gtr. Vita-
graph)—Jan. 22— S-423.
Honorably Disehar-'ed (Universal — Imp) — Jan.
12— S-274; C-246.
Honor System. The (10 parts) (Fox Special) —
February— C-1374 ; R-1370.
Hoodooed Story, The (2 parts) (Gen. Film —
Black Cat— SftA)— Feb. 10— S-002 ; C-1212.
Hooev Heroes (Patne — Mittenthal) — Mar. 11 —
C-1593
Hotel Mix-Up, A (Belmont Film Co.)— Feb. 26.
Hour of Terror, An (Universal — Imp) — Mar. 1
S-1404.
House of Mystery, The (No. 10 of The Purple
Mask) (2 parts) (Universal Special) — Mar.
4.
House Built Upon Sand (5 parts) (Triangle —
Fine Arts)--Dec. 31— S-282 ; C-2J0 : R-100.
Hous° of Spcrpts. The 'No. 1- of Grant. Police
Reporter) (Gen. Film — Kalem) — Jan. 5.
House of Terrible Scandals (2 riarts) (Fox-
film Comedy)— Feb. 26— S-1824.
THE MOVING PICTURE WORLD.
March 31, 1917
How to Liu Happy Though Married ( Universal
Victor)- Jan. ;> s-):;:s ; c-102.
Hubby's Night Out (Christie) — Feb. 19 — S-1251.
Human Flame, Tlfe ( Universal — Laeuiiule) —
Mar. 8— S-1CG0.
Hungry Heart, A (5 parts) (World) — Feb. 5 —
S-909 ; C-S74 ; R-800.
I
Iced Bullet, The (."> parts) (Triangle — Kay-bee)
— Jan. 25— S-715 ; C-361 ; R-244.
Ii We Should Go to War (2 parts; (A. Stone)
—Feb. II.
Image Maker. The (5 parts) ( Pathe — Gold
Rooster)— Jan. 21— S-588; C-547 ; R-541.
In Again, Out Again (Universal — Nestor) — Mar.
23— S-1983.
India, the Brightest Jewel in the British Crown,
and Inbad the Sailor (Universal — Powers)
— Apr. 1— S-2155.
Indians, Blackt'oot, and Happy Hooligan Car-
toon Comic- (Bathe — International)- — Feb.
11.
Indian's Hand (No. 14 of Lass of the Lumber-
lands) (2 parts) (Mutual — Signal) — Jan.
21.
Indian's Lament, The (3 parts) (Universal —
Gold Seal)— Feb. 13— S-1075 ; C-1040.
Indiseretion (5 parts) (Gtr. Vitagraph) — Jan.
15— S-13S ; C-245 ; R-98.
Infidelity (5 parts) (Art Dramas — Erbograph)
—Jan. 11— S-744; C-546 ; R-544.
Innocence of Lizette, The (5 parts) (Mutual
Star— American) — Dec. 25, 191G — S-278 ; C-
361 ; R-358.
Inspirations of Harry Larabee (4 parts) (Gen.
Film— Fortune)— S-181'J ; C-1787 ; R-1759.
International Split Reel — Dec. 25, 1916 — S-137.
International Split Reel — Jan. 1.
In the Beef and Butter Country, and The Lucky
One (General Film — S. & A.).
In the Dead of Night (2 parts) (Universal — -
Imp)— Dec. 22, 1916— C-102.
In the Hands of the Law (B. S. Moss) — Mar.
In the Shadows of Night (Universal — Rex) —
Feb. 11— S-904.
In Payment of the Past (Gen. Film — Selig) —
Jan. 6— S-131 ; C-546.
In the Path of Peril (No. 1- of The Daughter of
Daring (General Film — Kalem).
International Diplomacy (No. 8 of Pearl of the
Army) (2 parts) (Pathe — Astra) — Jan. 21.
Intrigue (5 parts) (Gtr. Vitagraph) — Feb. 26
— S-1670 ; C-1592 ; R-1586.
Invisible Web, The (2 parts) (Gen. Film —
Black Cat— Essanay)— S- 1819; C-1787.
Island of Desire (5 parts) (Fox) — Jan. 1 — S-
137; C-546; R-243.
Is Marriage Sacred? No. 1 (The Burning Band)
(2 parts) (Gen. Film — Essanay) — Dec. 16
— C-101.
Is Marriage Sacred? No. 2 (Dancing With
Folly) (2 parts) (Gen. Film — Essanay) —
Dec. 23— C-360.
Is Marriage Sacred? No. 3 (Wife in Sunshine)
(2 parts) (Gen. Film— Essanay) — Dec. 30.
Is Marriage Sacred? No. 4 (When the Man
Speaks) (2 parts) (Gen. Film — Essanay)- —
Jan. 6— S-130; C-546.
Is Marriage Sacred? No. 5
Way) (2 parts) (Gen.
Jan. 13— S-414; C-706.
Is Marriage Sacred? No. 6
riage) (2 parts) (Gen.
Jan. 20-^S-581 ; C-872.
Is Marriage Sacred? No. 7 (The Magic Mirror)
(2 parts) (Gen. Film — Essanay) — Jan. 27
— S-738; C-1039.
Is Marriage Sacred? No. 8 (Shifting Shadows)
(2 parts) Gen. Film — Essanay) — Feb. 3—
S-738; C-1212.
Is Marriage Sacred? No. 9 (Desertion and Non-
Support) (2 parts) (Gen. Film-Essanay) —
Feb. 10— S-902; C-1374.
Is Marriage Sacred? No. 10 (Ashes on the
Hearthstone) (2 parts) (Gen. Film — Es-
sanay)—S-1244 ; C-1374.
Is Marriage Sacred? No. 11 (The Extravagant
Bride) (2 parts) (Gen. Film — Essanay) —
S-1403; C-1592.
Is Marriage Sacred? No. 12 (The Vanishing
Woman) (2 parts) ((Ten. Film — Essanay)
—Mar. 3— S-1819; C-1950.
Is Marriage Sacred? No. 13 (The Pulse of Mad-
ness) (2 parts) (Gen. Film — Essanav) — S-
1819.
Is Marriage Sacred? (The Pallid Dawn) (2
parts) (General Film — Essanay) — S-1982;
C-2123.
Is Marriage Sacred? (The Wifeless Husband) (2
parts) (General Film — Essanay) — S-2154.
Is Marriage Sacred? (Meddling With Marriage)
(2 parts) (General Film — Essanay).
Is Money Ah? (Universal — Laemmle) — Mar. 28
— S-2157; C-2124.
It Makes a Difference (Universal — Rex) — Mar.
11— S-1664; C-1593.
It's All Wrong (Gen. Film— Vim)— S-902.
It's Cheaper to Be Married (Universal — Victor)
—Feb. 1— S-739 : C-707.
Ivy and the Oak, The (2 parts) (Universal —
Rex)— Dec. 21, 1916— C-102.
J
Jack Tar in the Making. A (No. 3 of Uncle
Sam's Defenders') (Mutual) — Jan. 19 — S-
418.
(The Wide Wrong
Film — Essanay) —
(The Sinful Mar-
Film — Essanay) —
Jade Necklace, Th< i Xo. 1 of Perils of Our Girl
Reporters) (2 parts; (Mutual — Niagara) —
Dee. 28, 1916 — C-102.
Japan and China, Artistic, and Cartoon Com-
edy (Universal — Powers) — Mar. 25 — S-1983.
Jealous Jolt: (2 parts) (Mutual — Vogue) — Dec.
31, 1910— S-134; C-361.
Jeb Jenkins, The Village Genius (Keen Car-
toon Corp.) — Jan. 15.
Jerry's Roiiiam-e (Mutual — Cub) — Mar. 1 — S-
1406; C-1787.
Jerry's Triple Alliance (Mutual — Cub) — Mar.
15— S-1823; C-2123.
Jerry's Winning Ways (Mutual — Cub) — Jan. 11
S-418; C-547.
Jerry on the Job Cartoon, and Artificial Flower
Making (Pathe — International) — Mar. 18;
C-2124.
Jerry and His Pal (Mutual— Cub) — Feb. 1— S-
741; C-1039.
Jerry and the Outlaws (Mutual — Cub) — Jan. 25
— S-5&5; C-873.
Jerry McDub Collects , Some Accident Insurance
(Keen Cartoon Corp.) — Jan. 22.
Jerry Saves tha Navy (Pathe — International —
Feb. 18.
Jerry's Big Doings (Mutual — Cub) — Jan. 18 —
S-906; C-700.
Jerry's Big Mystery (Mutual — Cub) — Feb. 15 —
S-1078; C-1374.
Jerry's Big Raid (Mutual— Cub) — Feb. 8 — S-
906; C— 1213.
Jerry's Brilliant Scheme (Mutual — Cub) — Feb.
. 22— S-1247; C-1593.
Jerry's Double Header (Mutual — Cub) — Jan. 4
—C-361.
Jewel of Death, The (2 parts) (Universal — Big
U)— Jan. 7— S-416.
Jim Bludso (5 parts) (Triangle — -Fine Arts) —
Feb. 4 — S-1082; C-873; R-869.
Jimmy Dale, Alias The Grey Seal, No. 1 (The
Grey Seal) (2 parts) (Mutual — Monmouth)
—Mar. 23— S-2159.
Jimmy Dale, Alias The Grey Seal, No. 2 (The
Stolen Rubies) (2 parts) (Mutual — Mon-
mouth)—Mar. 30— S-2159.
Joan. The Woman (11 parts) (Cardinal Film
Corp)— December, 1916— C-245 ; R-239.
Job for Life, A (Gen. Film — Vim) — Feb. 2 — S-
903.
John Bates' Secret (Universal — Imp) — Jan. 13
— S415.
John Osborn's Triumph (2 parts) (Universal —
Bison)— Feb. 17— S-1075 ; C-1040.
Jolts and Jewelry (Gtr. Vitagraph) — Jan. 15.
Jones Keeps House (Gen. Film — Vitagraph) —
Jan. 8.
Joys and Tears of China, and Fearless Freddy
in The Wooll" West (Universal — Powers) —
Feb. 11— S-903.
June Madness (3 parts) (Universal — Gold Seal)
—Jan. 30— S-740; C-548.
Jungle Tragedv, A (2 parts) (Universal — Big
U)— Jan. 2S— S-584.
Jungle Vaudeville (One of the Living Books of
Nature) (Educational Films Corp. — Dit-
mars) — Mar. 12.
Just a Song at Twilight (5 parts) (Dixie Film
Co.)— December, 1916— S-138.
Kartoon Komics and See America First, No. 70
(Mutual — Gaumont) — Jan. 10.
Keeper of the Gate. The (Universal — Rex)— Feb.
22— S-1245; C-1213.
Keys. The (5 parts) (K-E-S-E— Essanay) — Feb.
12.
Kick In Co parts) 'Pathe — Gold Rooster) — Jan.
14— S-426; C-246 ; R-241.
Kidding Sister (Christie)— Feb. 2R— S-1670.
King of the Rails (General Electric Co.) — R-
842
Kittv Mackav (5 parts) (Gtr. Vitagraph) — Feb.
19— C-1374; R-1372.
Know America, the Land We Love (Pathe —
Combitone) — Mar. 18.
Krazv Kat Cartoon, and In the Heart of the
Cascades (Pathe — International) — Mar. 11
C-1951.
Lady in the Library, A (Gen. Film — Vitagraph)
—Feb. 2.
Lady in No. 7 (No. 1 of Mystery of The Double
Cross) (2 parts) (Pathe— -Astra) — Mar. 18.
Lake Loui""* Exquisite (Paramount — Burton
Holmes)— Feb. 26.
Land of Intrigue, The (No. 1 of the Secret
Kinednm) (3 parts) (Gtr. Vitagraph) — Jan.
1— S-278.
Land of Buddha and Mr. Fuller Pep, An Old
Bird Pavs Him a Visit (Universal — Pow-
ers)—Mar. 4— S-1403.
Land of Nowhere. Th« (2 parts) (Mutual —
Vogue) — Jan. 7 — S-134.
Land of the Son of Heaven and Cartoon Com-
edy (Universal — Powers) — Jan. 21 — S-417.
Landmarks of France, and Black Magic (Uni-
versal— V^ctori — Mar. 20 — S-19S2.
Lash of Destinv. The (Art Dramas — Van Dyke)
-De". 21— C-101 ; R-90.
Lass of the Lumberlnnds. No. 10 (2 parts) (Mu-
tual— Sisrnan— Dec. 25, 1916— S-134 ; C-102.
Lass of the Lumherlands, A. No 11 (2 narts)
I Mutual— Signal)— Dec. 31, 1916— S-278; C-
361.
Lass of the Lumberlands, No. 12 (2 parts) (Mu-
tual— Signal) — Jan. 7.
Lass of the Lumberlands, No. IS (2 parts) (Mu-
tual— Signal) — Jan. 14.
Lass of the Lumberlands, No. 14 (The Indian's
Hand) (2 parts) — Jan. 21 — C-7u7.
Lass of* the Lumberlands, .No. 15 (2 parts) — Jan.
28 C-873.
Last Cigarette, lac (Xo. 1 of Perils of the Se-
cret Service) (2 parts) (Universal — Imp) —
Mar. 9.
Last of the Fighting Channlngs (No. 1 of Pa-
tria) (3 parts) (Pathe — International) —
Jan. 14.
Last of the Ingrahams (5 parts) (Triangle —
Kay-Bee)— Mar. 1— C-1375 ; R-1210.
Last Sentence, The (5 parts) (K-E-S-E — Edi-
son)—Jan. 1— S-420; C-540; R-243.
I- ' i Volunteer, The (3 parts) (Pathe) — Jan. 7
— C-102.
Law That Failed, The (Art Dramas— Apolla) —
Mar. 29.
Leap, The (No. 13 of The Purple Mask) (2
parts) (Universal Special) — Mar. 25.
Liberty, Xo. 20 (A Daughter of the U. S. A.)
12 parts) (Universal Special) — Dec. 31,
lbj.6— S-132 ; C-103.
Life's Pendulum (2 parts) (Universal — Rex) —
Feb. 4— S-904.
Lighted Lamp, The (Gen. Film — Essanay) — S-
1244; C-1374.
Limberger Cyclone, A (2 parts) (Universal —
L-KO)— Jan. 10— S-415; C-246.
Lion Cubs and Florence Rose Fashions, No. 13
(Pathe)— Jan. 7- S-282 ; R-235.
Lisle Bank, A (2 parts) (Mutual — Vogue) — Jan.
14— S-418.
Little Brown Mole, The (2 parts) (Gen. Film —
Black Cat— Essanay)— Dec. 19, 191G — C-101.
Little Brother, The (5 parts) (Triangle — Kay-
Bee)— Mar. 11— S-182S; R-1371; C-1951.
Little Feathered Songsters and Florence Rose
Fashions, No. 14 (Pathe) — Jan. 14.
Little Lost Sister (5 parts) (K-E-S-E — Selig) —
Mar. 12— C-1950; It-1946.
Little Partner (3 parts) ( Universal — Special) —
Dec. 19, 1916— C-102.
Little Rebel's Sacrifice (Universal — Eig U) — •
Jan. 19— S-416.
Little Shoes (5 parts) (K-E-S-E — Essanay) —
Jan. 15— S-281 ; C-706 ; R-700.
Little Strategist (One of Paula Blackton's Coun-
try Life Stories (Gtr. Vitagraph) — Feb.
Little Yank, The (5 parts) (Triangle — Fine
Arts)— Jan. 14 — S-589 : C-246; R-244.
Living Book of Nature, The, No. 1 (The Orang.)
(Educational Films Corp — Ditmars) — Feb. 5
— S-1409.
Living Book of Nature. No. 2 (Mammals of
Strange Form) (Educational Film Corp. —
Ditmars)— Feb. 12— S-1410.
Living Book of Nature, No. 3 (American Bears)
(Educational Films Corp. — Ditmars) — Feb.
19— S-1410.
Living Book of Nature, No. 4 (Foreign Deer)
(Educational Films Corp. — Ditmars) — Feb.
26— R-1772; S-1992 ; S-2165.
Living Book of Nature, No. 5 (The Beaver Pre-
pares for Winter) (Educational Film Corp.)
— Ditmars)— Mar. 5 — S-1992 ; S-2165 ; R-
1926.
Living Book of Nature, No. 6 (Jungle Vaude-
ville (Educational Films Corp. — Ditmars) —
Mar. 12— S-1992 ; S-2165.
Living Book of Nature, No. 7 (Feeding the Fish
Eaters) (Educational Films Corp. — Dit-
mars)— Mar. 19— S-1992.
Living Book of Nature, No. 8 (Feeding the
Bears) (Educational Films Corp. — Ditmars)
—Mar. 26— S-1992.
Little Missionary (2 parts) (Gen. Film — Black
Cat— S&A)— Jan. 16— S-581 ; C-706.
Locked Out (Metro — Drew) — Mar. 12.
Lonesome Luke, Lawyer (Pathe — Rolin) — Feb.
18— P-1040.
Lonesome Mariner. The (Mutual — American) —
Mar. 16— S-1823.
Lonesome Luke's Lively Life (2 parts) (Pathe —
Rolin)— Mar. 18— C-1788 ; R-1756.
Long Lane, A (No. 6 of Perils of Our Girl Re-
porters) (2 parts) (Mutual — Niagara) — Jan.
31.
Losing Winner. The (2 parts) (Universal —
Victor)— Feb. 15— S-1076; C-1040.
Lost and Found (2 parts) (Gen. Film — Selig) —
Jan. 29— S-1074; C-1039; R-866.
Lost and Won (5 parts) (Paramount — Lasky) —
Jan. 22— S-758; C-707; R-700.
Lost in the Streets of Paris (Universal — Rex) —
Feb. 25— S-1245.
Lost Legion of the Border (Episode of The
American Girl) (2 parte),
Love Affairs of Ima Knutt (Cartoon ; and
Artistic China and Japan) (Universal — Pow-
ers)—Mar. 25— S-1983.
Love Aflame (5 parts) (Universal — Red Feath-
er)—Jan. 29— S-905 ; C-707 : R-702.
Love Bugs (Gen. Film— Vim)— S-902.
Love in Suspense (Universal — Joker) — Jan. C —
S-134.
Love Me. Love My Biscuits (Universal — Joker)
—Jan. 27— S-5S5; C-547.
Love on Crutches (Universal — L-KO) — Mar. 14
S-1821.
Love's Law (5 parts) (Fox)— Mar. 12— S-1825.
March 31, 1917
THE MOVING PICTURE WORLD.
XI
Love Sublime, A (5 parts) (Triangle — Fine
Arts)— Mar. 11— S-1828; R-1760 ; C-1951.
Love Thief, The (5 parts) (F.x)— Dec. 18 —
C-101.
Love Under Cover (Triangle Koniedy) — Jan. 14
— C-547; R-543.
Luck That Jealousy Brought (Gen. Film — Selig)
—Jan. 27— S-902 ; C-1039.
Lucky One, and In the Beef and Butter Coun-
try IGen. Film — Essanay)— S-1982 ; C-2123.
Luke's Busy Day (Pathe — Kolin) — Jan. 21.
Luke's Lost Liberty (Pathe — Rolin) — Jan. 7 — C-
102.
Luke's Shattered Sleep (Pathe — Rolin) — Dec.
31, 1916— C-141.
Luke's Trolley Troubles (Pathe — Rolin) — Feb.
4— C-707.
Luke Wins Ye Ladye Faire (Pathe — Rolin) —
Feb. 25.
Lured and Cured (2 parts) (Mutual — Vogue) —
Feb. 18— S-107 8; C-13.J.
M
Macaroni Sleuth, A (Universal — Nestor) — Jan.
22— S-584; C-547.
Mad Hermit, The (Universal — Big U) — Dec. 31
— S-133.
Maggie's First False Step (2 parts) (Triangle
Mack Sennett — Keystone) — Feb. 25 — S-1412.
Magic Vest, The (Paramount — Black Diamond)
—Mar. i9.
Magic Mirror, The (No. 7 of Is Marriage
Sacred?) (2 parts) (Gen. Film — Essanay)
—Jan. 27.
Major Brent's Perfidy (No. 6 of Pearl of the
Army) (2 parts) (Pathe — Astra) — Jan. 7.
Making of Bob Mason's Wife (Gen. Film —
Selig)— Jan. 13— S-274; C-706.
Making Raisins and Florence Rose Fashions, No.
12 (Pathe)— Dec. 31- S-141.
Male Governess, The (Triangle — Keystone) —
Feb. 4.
Mammals of Strange Form (No. 2 of Living
Book of Nature) (Educational Films Corp.
— Ditmars)— Feb. 12.
Man He Might Have Been, The (Gen. Film —
Selig)— Dec. 23, 1916— C-245.
Man of Mystery (5 parts) (Gtr. Vitagraph) —
Jan. 8— S-423; C-360 ; R-244.
Man of Mystery (2 parts) (Universal — Imp) —
Mar. 11— S-1061.
Man of Thunder, The (No. 7 of The Vampires)
(3 parts) (Mutual — Gaumont) — Jan. 4 — C-
102.
Man Who Forgot, The (5 parts) (World) — Jan.
15— S-4Z2: C-362; -,-oou.
Man Who Saved the Dav (2 parts) (Universal
—Big U)— Feb. 22— S-1246.
Man Who Took a Chance (5 parts) (Bluebird)
—Feb. 19— S-1252 ; C-1039 ; R-1036.
Man, A, and The Woman (Art Dramas — U. S.
Amusement) — Mar. 22.
Manx-Man. The (8 parts) (Cosomofotofilm Co.)
— March.
Many a Slip (No. 5 of Perils of Our Girl Re-
porters) (2 parts) (Mutual — Niagara) — Jan.
24.
Married But Single (Metro — Rolma) — Jan. 22 —
C-706.
Mary from America (3 parts) (Universal — Gold
Seal)— Feb. 27— S-1404 ; C-1375.
Mary Lawson's Secret (5 parts) (Pathe — Gold
Rooster)— Apr. 1— C-2124 ; R-2118.
Mask of Love (Universal — Laemmle) — Mar. 29
S-2157.
Masked Cunid. The (Universal — Victor) — Jan.
16— S-415 ; C-361.
Masked Stranger, The (No. 2 of Mystery of the
Double Cross) (2 parts) (Pathe — Astra) —
Mar. 25.
Masks and MisTiaps (Gtr. Vitagraph) — Mar. 5.
Master Passion, The (5 parts) (K-E-S-E — Edi-
son)—.Tan. 8— S-421 ; C-360 : R-355.
Matinee Idol, The (Metro — Rolma) — Jan. 1 — C-
245.
Matrimonial Shock (2 parts') (Mutual — Vogue)
—Mar. 17— S-1823 : C-2124.
Max Comes Across (2 parts) ("K-E-S-E — Es-
sanay)—Feb. 26— S-1253; R-1207.
Max Wants a Divorce (2 parts) (K-E-S-E — Es-
sanay)— S-2166.
Max Feet are Pinched, and a Rolin Comedy
(Pathe)— Mar. 25— C-1951.
Max in a Difficult Position, and a Rolin Com-
edy (Pathe) — Mar. 11.
Max's Vacation (Pathe) — Feb. 25.
Me and Mv Pal (5 nartc) (Universal — Red
Feather)— Feb. 5— S-1075 ; C-1040; R-1036.
Medicines, "Patent," How Made (Pathe) — Feb.
25.
Meet'ng. The (No. 11 of the Perils of Our Girl
Reporters) (2 parts) (Mutual — Niagara) —
Mar. 5.
Meet;ti<r. The (Gen. Film — Proadway Star).
Meddling with Marriage (Episode of Ts Mar-
riage Sacred) (2 parts) (Gen. Film — Es-
sanav).
Melcdv of Dpath, The (2 nTts) (Universal —
Rex)— Veb. 8— S-904; C-874.
Melting Millions f" ports) (Fox) — Feb. 19 — S-
1400: n-1787: R-1760.
MenH-n^d. in C""Bd"nce (4 r,?,rts1 ( n»n. Film —
Fortune)— C-1787: R-1759; S-1981.
Midn-'"ht (Universal— Imp) — Jan. 14 — S-275 ; C-
246.
Million in Sight, A (Universal— Nestor)— Feb.
26— S-1403.
Minding tho Baby (Mutual— Cub)— Mar. 22—
S-1985.
-Mines and Martiniony (Universal — Joker) —
Jan. L3.
Minor of Fear (No. 20 of Grant, Police Re-
porter) (Gen. Film — Kalem).
Misfit Millionaire (Gen. Film — Kalem) — C-2123.
Misjudged (No. 10 of Perils of Our Girl Re-
porters) (2 parts) (Mutual — Niagara) —
Feb. 21,
Mr. Common Peepul Investigates, and See
America First, No. 71 (Mutual — Gaumont) —
Jan. 17.
Mr. Fuller Pep, an Old Bird Pays Iliin a Visit;
and The Land of Buddha (Universal — Pow-
ers)—Mar. 4 — S-1403.
Mr. Fuller Pep, He Celebrates His Wedding
Anniversary ; and Wonders of the Orient
(Universal — Powers) — Jan. 14 — S-275.
Mr. Fuller Pep, He Does Some Quick Moving ;
and Drama of the Orient (Universal — Pow-
ers)—Feb. 18— S-1078.
Mr. Fuller Pep, He Goes to the Country ; and
in the Land of the Son of Heaven (Uni-
versal— Powers) — Jan. 21 — S-417.
Mr. Fuller Pep, His Day of Rest ; and the Mys-
terious City (Universal — Powers) — Mar. 11 —
S-1662.
Mr. Fuller Pep, His Wife Goes for a Rest ; and
In Northern China (Universal — Powers) —
Feb. 4— S-740.
Mr. Wright in Wrong (Gen. Film— Essanay) —
Jan. 31— S-738.
Missing (2 parts) (Gen. Film — Vitagraph).
Missing Financier (Episode of Grant. Police Re-
porter (Gen. Film— Kalem)— C-2123.
Mission of State, A (No. 11 of Grant, Police
Reporter) (Gen. Film — Kalem) — Dec. 29 —
R-100.
Model Janitor, The (Gen. Film — Kalem) — S-
1402; C-1212; R-1035.
Modern Cinderella, A (5 parts) (Fox) — Jan. 8
— C-546; R-357.
Modern Buccaneers (No. 13 of Pearl of the
Army) (2 parts) (Pathe — Astra) — Feb. 25.
Modern Monte Cristo, A (5 parts) (Pathe —
Gold Rooster)— Feb. 4— S-748 ; C-707; R-
700.
Modern Mother Goose (5 parts) (Lea Bel Co.)
— February.
Monster of Fate, The (Hawk Film Co.). — March.
Modern Romance, A (Metro — Rolma) — Mar. 5 —
C-2124.
Mogul Mountain Mystery, The (No. 113 of The
Hazards of Helen) (Gen. Film — Kalem) —
Jan. 6— C-101.
Money Magic (5 parts) (Gtr. Vitagrapn) — Feb.
5— S-909; C-872; R-867.
Monev Mill, The (5 parts) (Gtr. Vitagraph) —
Mar. 5— S-1825; C-1787; R-1756.
Monroe Doctrine (No. 9 of Pearl of the Army)
(2 parts) (Pathe — Astra) — Jan. 28.
Montreal. Old and New (Paramount — Burton
Holmes) — Jan. 15.
Mora! Code. The (5 parts) (Art Dramas — Er-
bograph)— Feb. 22— R-1586.
Moral Rieht, The (2 parts) (Universal — -Imp)- —
Jan. 5— S-131.
Mortal Sin, The (5 parts) (Metro — Columbia) —
Mar. 12— S-1824.
Morals of Men, No. 1 (The Painted Lie) (5
parts) (Mutual Star Horsley) — Mar. 19 —
S-1986.
Mormon Maid, A (5 parts) (Friedman Enter-
prises)— February — S-1409 ; R-1372.
Mortal Sin, The (5 parts) (Metro — Columbia) —
Mar. 12— S-1824; C-1950; R-1948.
Mose Is Cured (Keen Cartoon Corp.) — Jan. 1.
Most Excellent Way, The (5 parts) (Gtr. Vita-
graph)— Mar. 26.
Motherhood (5 parts) (Mutual Star) — Mar. 26.
Mothers of France (World).
Mouth Organ Jack (2 parts) (Mutual — Ameri-
can)—Feb. 24— S-1249.
Mule Mates (Universal — Joker) — Feb. 17 — S-
1077; C-1593.
Musical Marvel, The (2 parts) (Mutual — Vogue)
—Feb. 11— S-906; C-1213.
Mutiny (5 parts) (Bluebird)— Mar. 12— S-1988.
Mutual Weeklv No. 103 (Mutual — Gaumont) —
Dec. 20— S-135.
Mutual Weekly No. 104 (Mutual — Gaumont) —
Dec. 27— S-277.
Mutual Weeklv No. 105 (Mutual — Gaumont) —
Jan. 3— S-419 : C-361.
Mutual Weekly No. 106 (Mutual — Gaumont —
Jan. 10— S-419; C-547.
Mutual Weekly No. 107 (Mutual — Gaumont) —
Jan. 17— S-587; C-706.
Mutual Weeklv No. 10S (Mutual — Gaumont) —
Jan. 24 — S-741 ; C-R73.
Mutual Weeklv No. loo (Mutual — Gaumont) —
Jan. 31— S-907 ; C-1039.
Mutual Weeklv No. 110 (Mutual — Gaumont) — ■
Feb. 7— S-1247; C-1212.
Mutual Weeklv No. Ill (Mutual— Gaumont) —
Feb. 14— S-1248; C-1374.
Mutual Weeklv No. 112 (Mutual — Gaumont) —
Feb. 21— S-1407; C-1592.
Mutual Weeklv No. 113 (Mutual — Gaumont) —
Feb. 25— S-1668 ; C-1787.
Mutual Weeklv No. 114 (Mutual — Gaumont) —
Mar. 7— S-1822 ; C-1950.
Mutual Weekly No. ll.'i (Mutual) — Mar. 14— S-
L986.
Mutual Weeklj No. 118 (Mutual) Mar. 21— S-
2159.
Mutual Weekly No, 1 17 ( Mutual) Mai
My Fighting Gentleman (5 parts) (Mutual Star
Lmerlcan) — Mar. 1— S-1407; I 1593; U-
1589.
My Official Wife (5 parts) (Gtr. Vitagraph) —
Dee. II, 1916 8-188; C-101.
Mysterious City, The; and Mr. Fuller I'm
Day of Rest (Universal— Powers) — Mar. 11
—S-1662.
Mysterious Mrs. M. (5 parts) (Bluebird) — Feb.
5— S-908 ; C-708; R-703.
Mysterious Man in lilack, The (No. 2 of Voice
on the Wire) (2 parts) (Universal — Spe-
cial— Mar. 25.
Mystery of Lake Lethe (Gen. Film — Vitagraph)
— Jan. 15.
Mystery of My Lady's Boudoir (8 parts) (Uni-
versal—Gold Seal)— Jan. 9— S-275; C-246
Mystery of the Double Cross No. 1 (The Girl in
Number 7) (2 parts) (Pathe — Astra) — Mar.
18— S-1826; C-1788 ; R-1756.
Mystery of the Double Cross. No. 2 (The Masked
Stranger) (2 parts) ( Pathe— Astra)— Mar.
25— S-1992; R-1948.
Mystery of the Double Cross No. 3 (2 parts)
(Pathe— Astra)— Apr. 1— C-2124 ; R-2118.
Mystery of the North Case, The (2 parts) (Gen.
Film— Vitagraph) — Feb. 3.
N
Natural Born Shooter, A (Ebony Film Corp.) —
Feb.' 26.
Nature's Calling (Mutual — American) — Feb. 3 —
S-742.
Nellie, the Fireman's Daughter ; and Some Baby
(Universal— Victor)— Jan. 30— S-739.
Nellie's Nifty Necklace (Gen. Film — Vim) — S-
2154.
Net of Intrigue, The (No. 16 of Grant. Police
Reporter) (Gen. Film — Kalem) — Feb. 2.
Newlyweds' Mistake (Gen. Film — Vim) — S-1402 ;
C-1950.
Never Again (Cartoon) and See America First
No. 73 (Mutual — Gaumont) — Jan. 31.
Never Too Old to Woo (Universal — Victor) —
Mar. 27— S-2155; C-2124.
New Mexico (Pathe — Combitone) — Apr. 1 — C-
2124.
New York Peacock, The (5 parts) (Fox) — Feb.
5— S-1081 ; C-1212; R-1207.
Nick of Time Baby (2 parts) (Triangle — Mack
Sennett— Keystone) — Feb. 11 — S-1412.
Nina the Flower Girl (5 parts) (Triangle — Fine
Arts)— Jan. 21— S-745.
Noble Fraud, A (Triangle — Keystone) — Jan. 21.
Nomads of the North, and Florence Rose Fash-
ions No. 23 (Pathe)— March 18.
No Place Like Home (Gen. Film — Selig).— C-
1787; S-1981.
Nora Declares War (Gen. Film — Vim) — S-1244.
North of Fifty-three (5 parts) (Fox) — Mar. 26.
Novel Romance, A (Universal — Victor) — Feb.
27— S-1404; C-1375.
Oh! For a Wife (Christie) — Feb. 12— S-1079.
Old Faithful (Universal — Laemmle) — Mar. 21 —
S-19S3.
Old Forty-Niner (Keen Cartoon Corp.) — Jan. 8.
Old Fourth Ward, The (No. 9 of The Dangers
of Doris) (Gen. Film — Broadway Star —
Vita).
Old Glory in the Far East, and Jerry Saves the
Navy (Pathe — International) — Feb. 18.
Old Sheriff, The (Mutual — American) — FeD. 10
—S-906.
Old Soldier's Romance, An (3 parts) (Universal
—Gold Seal)— Jan. 2— S-134 ; C-103.
Old Toymaker, The (Universal — Rex) — Jan. 28
— S-585 ; C-547.
On Dangerous Ground (5 parts) (World) — Jan.
8— S-279 ; C-246 ; R-239.
One Touch of Sin (~ narts) (Fox) — Jan. 29 — S-
744 ; C-872 ; R-871.
One Good Turn (No. 4 of the Dangers of Doris)
(Gen. Film — Broadway Star) — Jan. 12.
One of Many (5 parts) (Metro — Arthur James)
_Feb. 12— S-1080: C-1212; C-1374; R-1210.
One on Him (Gen. Film — Essanay) — Jan. 17 —
C-796.
One Thousand Miles an Hour (Universal —
Nestor)— Jan. 8— S-275; C-246.
On Italy's Firing Line (3 parts) (Gen. Film —
Selig)— Jan. 22— S-131 ; C-360.
On Record (5 parts) (Paramount — Lasky) —
Feb. 22— S-1411; C-1593: R-15S6.
On the Brink of War (No. 20 of the Girl from
Frisco) (2 parts) (Gen. Film — Kalem) —
Dec. 20. 1916— C-101.
On the Great Glaeier (Paramount — Burton
Holmes)— Mar. 12 — C-2160.
On (he Trail of the Lonesome Pill (Universal —
L-KO)— Jan. 3— S-133 ; C-103.
Orang. The (No. 1 of the Living Book of Na-
ture) (Educational Films Corp. — Ditmars)
—Feb. 5.
Orient. Drama of the; and Cartoon Comedy
(Universal — Powers)— Feb. 18 — S-1078.
Oriental Dpath Punch (No. 1 of The Voice on
the Wire) (2 parts) (Universal — Special) —
Mar. 18.
Xll
THE MOVING PICTURE WORLD.
March 31, 1917
Other Girl, The (Gen. Film— Vim)— Feb. 1— S-
003.
Ottawa and Toronto (Paramount — Burton
Holmes,) — Jan. 22.
Our Boys at the Border (No. 2 of Uncle Sam's
Hi lenders (Mutual) — Ian. 12 — S-lSoS.
Out for the Dough (Universal — Joker,) — Feb. 10
— S-003 ; C-8.3.
Out lor the Coin (2 parts) (Christie)— Mar. 1 —
S-2S0; C-101.
Outlaw and the Lady, The (2 parts) (Universal
— Bison; — Feb. 10— S-004 ; C-S74.
Out of the Wreck (5 parts) (1'aramount — Mo-
rosco and Pallas)— Mar. 8— S-1S27 ; C-1051 ;
K-1047.
Over tne Garden Wall (Gen. Film— Selig)— S-
1981 j C-2123.
Painted Lie, The (No. 1 of the Morals of Men)
(Mutual— Horsely) — Mar. 10.
Pangs of Jealousy (J parts) (Mutual) — Jan. 1.
Pantuea (5 parts) (Selznick) — January — S-139 ;
R-540.
Paper; How It Is Mado From Wood Pulp; and
Throwing the Bull (Cartoon) (Pathe — inter-
national)—Feb. 4— C-1040.
Paramount Pictographs No. 44
Bray)— Dec. 3— S-410.
Paramount Pictographs No.
Bray)— Dec. 10— S-410.
Paramount Pictographs No.
Bray)— Dec. 17— S-410.
Paramount Pictographs No.
Bray)— Dec. 24— S-410.
Paramount Pictographs No.
Bray )— Dec. 31— S-419.
Paramount Pictographs No.
Bray)— Jan. 7— S-010.
Paramount Pictographs No.
Bray)— Jan. 14— S-010.
Paramount Pictographs No.
Bray) — Jan. 21 (S-010).
Paramount Pictographs No.
Bray) — Jan. 28
842.
Paramount Pictographs No.
Bray)— Feb. 4 — S-1251.
Paramount Pictographs No.
Bray)— Feb. 11— S-1411;
Paramount Pictographs No.
Bray)— Feb. IS— S-1072 ;
Paramount Pictographs No.
Bray)— Feb. 25— S-1826
45
40
47
48
40
50
51
(Paramount —
(Paramount —
(Paramount —
(Paramount —
(Paramount —
(Paramount —
(Paramount—
(Paramount —
(Paramount —
S-010; S-1083; G-S73 ; R-
53 (Paramount —
54 (Paramount —
R-1170.
55 (Paramount —
C-12io; R-1569.
56 (Paramount —
R-1340.
Paramount-Pietograph No. 57 (Paramount — ■
Bray)— Mar. 5— R-1772 ; S-1886 ; C-1051.
Paramount-Pietograph No. 58 (Paramount —
Bray)— Mar. 12— R-1026; S-2161.
Paramount-Pietograph No. 50 (Paramount —
Bray)— Mar. 10; C-2124.
Paramount-Pietograph No. 60 (Paramount —
Bray) — Mar. 26
Parrlners (5 parts) (Mutual Star) — Jan. 20 — S.
006.
Passing the Grip (Universal — Joker) — Mar. 3 —
S-1403; C-1503.
Passion (No. 5 of The Seve? Deadly Sins) (5
parts) (Triangle — McClure) — Feb. 26 — S-
1670.
Past One at Rooney's (2 parts) (Gen. Film —
Broadway Star)— R-2121.
Pathe News No. 101— Dec 16— S-141.
Patbe News No. 102— Dec. 20— S-141.
Pathe News No. 103— Dec. 23— S-281.
Pathe News No. 104— Dec. 27— S-281.
Pathe News No. 1— Jan. 3 — S-424.
Pathe News No. 2— Jan. 6— S-424.
Pathe News No. 3— Jan. 10— S-587.
Patria No 1 (Last of the Fighting Channtngs)
(3 parts) (Pathe — International) — Jan. 14
— S-137; C-707.
Patria No. 2 (Treasure) (2 parts) (Pathe — In-
ternational)— Jan. 21— S-280; C-707.
Patria No. 3 (Winged Millions) (2 parts)
(Pathe— International)— Jan. 28— S-588 ; C-
707.
Patria No. 4 (Double Crossed) (2 parts) (Pathe
— International)— Feb. 4— S-012; R-807.
Patria No. 5 (The Island That God Forgot) (2
parts) (Pathe — International)— Feb. 11 — S-
1084 : C-1213; R-1030.
Patria No. 6 (Alias Nemesis) (2 parts) (Pathe —
International)— Feb. 18— S-16.6; C-1213; R-
1211.
Patria No. 7 (Rod Dawn) (2 narts) (Pathe—
Int^rmthional)— Feb. 25— S-140S ; C-1374 ;
R-1368.
Patria No. 8 (Red Night) (2 p»rts) (Pathe — In-
ternational)— Mar. 4 — S-1676 ; C-1503; R.
1585.
Patria, No. 0 (Cats Paw and Scapegoat) (2
parts) Pathe — International) — Mar. 11 — S-
1 826.
Patn~ NTn. 10 (War in the Doorvard) (2 parts)
(Pathe — International) —Mar. 18 — S-2160 ;
C-2124; R-211S.
Patria. No. 11 («nnset Pal's) (2 parts) (Pathe —
International ) — Mar. 25.
Pearl of Orator pri-p f>. parts) (Gen. Film —
Selis:) — S-1PS1 ; C-2123.
Pearl of the Armv No. 6 (Maior Brent's Perfidv)
d »^rt=l 'Pathe— Astra)— Jan. 7— S-142 ;
C-102 : R-06.
Pear' of the »rmv No. 7 (For the Stars and
Strips) (2 o->rts) (Pathe — Astra) — Jan. 14
— S-426; R-242.
Pearl of the Army No. 8 (International Diplom-
acy) (2 parts) (Pathe — Astra) — Jan. 21 —
S-oeS; C-301 ; H-354.
Pearl of the Army No. 0 (Monroe Doctrine) (2
parts; (Pathe — Astra) — Jan. 28 — S-7-ltJ ; K.
7U1.
Pearl of the Army No. 10 (The Silent Army)
(2 parts) (Pathe— Astra)— Feb. 4— S-10&4 ;
K-ilMi.
Pearl of the Army No. 11 (A Million Volunteers)
(2 parts) (Pathe— Astra) — Feb. 11 — S-1670 ;
U-1213; R-1211.
Pearl of the Army No. 12 (The Foreign Alli-
ance) (2 parts) Pathe — Astra) — Feb. 18 — S-
1408; C-1375; R-1368.
Pearl of the Armj No. 13 (Modern Buccaneers)
(2 parts) (Pathe — Astra) — Feb. 2j.
Pearl of the Army No. 14 (Flag Despoiler) (2
parts) (Pathe — Astra) — Mar. 4 — S-loiU; C-
1788; R-1750.
Pearl of the Army No. 15 (The Colonel's Or-
derly) (2 parts) (Pathe — Astra) — Mar. 11 —
C-2124; R-2118; S-2150.
Peril's of a Plumber, The (Universal — L-KO) —
Dec. 27, 1016— C-102.
Perils of Our Girl Reporters No. 1 (The Jade
Necklace) (2 parts) (Mutual — Niagara) —
Dec. 28, 1010— S-418; C-102.
Perils of Our Girl Reporters No. 2 (The Black
Door) (2 parts) (Mutual — Niagara) — Jan.
3— S-410.
Perils of Our Girl Reporters No. 3 (Ace High)
(2 parts) (Mutual— Niagara) — Jan. 10 — S-
580.
Perils of Our Girl Reporters No. 4 (The White
Trail) (2 parts) (Mutual — Niagara) — Jan.
17.
Perils of Our Girl Reporters No. 5 (Many a Slip)
(2 parts) (Mutual — Niagara) — Jan. 24.
Perils of Our Girl Reporters No. 6 (A Long
Lane) (2 parts) (Mutual — Niagara) — Jan.
31— S-1078.
Perils of Our Girl Reporters No. 7 (The Smite
of Conscience) (2 parts) (Mutual — Niagara)
—Feb 7— S-1247.
Perils of Our Girl Reporters No. 8 (Birds of
Prey) (2 parts) (Mutual — Niagara) — Feb.
14— S-1078.
Perils of Our Girl Reporters No. 0 (Misjudged)
(2 parts) (Muljal — Niagara) — Feb. 19 — S-
1247.
Perils of Our Girl Reporters No. 10 (Taking
Chances) (2 parts) (Mutual — Niagara) —
Feb. 26— S-1406.
Perils of Our Girl Reporters No. 11 (The Meet-
ing) 2 parts) (Mutual — Niagara) — Mar. 5 —
S-1668.
Perils of Our Girl Reporters No. 12 (Outwitted)
(2 narts) (Mutual — Niagara) — Mar. 12 — S-
1823.
Perils of Our Girl Reporters, No. 13 (The
Schemers) (2 narts) — (Mutual — Niagara) —
Mar. 21— S-1985.
Perils of Our Girl Reporters, No. 14 (The
Counterfeiters) (2 parts) (Mutual — Ni-
agara)— Mar. 28.
Perils of the Secret Service No. 1 (The Last
Cigarette) (2 parts) (Universal — Imp) —
Mar. 0— S-1661 ; C-1504.
Perils of the Secret Service No. 2 (Clash of
Steel) (2 parts) (Universal — Imp) — Mar. 16
— S-1820; C-1788.
Perils of the Secret Service, No. 3 (The Dreaded
Tube) (2 parts) (Universal— Imp)— Mar. 23
S— 1983; C-1051.
Perils of the Secret Service, No. 4 (The Crimson
Bind") (2 n-rts) (Universal— Imp)— Mar. 30
S-2156 ; C-2124.
Pest, The (Metro — Drew)— Jan. 29— C-872.
Peter, The Comic Poet (Mutual— Novelty) — Dec.
16— C-245.
Phantom Buccaneer, The (5 parts) (K E S E —
Essanay)— Dec. 18 — C-101; R-97.
Phantom Mine (No. 2 of The American Girl)
(2 parts) (Gen. Film— Kalem)— C-1502.
Pidgin Island (5 parts) (Metro — Yorke) — Dec.
25, 1916— C-245 ; R-244.
Pipe of Discontent (Triangle Komedy) — Jan. 14
— C-547 ; R-543.
Piper's Price, The (5 parts) (Bluebird) — Jan. 8
—S-281 ; C-245 : R-241.
Poison Man, The (No. 8 of The Vampires) (3
parts) (Mutual — Gaumont) — Jan. 11 — S-277.
Pollv Put the Kettle On (5 parts) (Universal—
Red Feather)— Jan. 1— S-132: C-103 : R-100.
Pollv Red Head (5 parts) (Bluebird)— Mar. 19
S-10S8; C-1930.
Polly's Day at Home (Mutual — Gaumont) — Feb.
21.
Poor Little Rich G'rl (6 nartsl ( Artcraft)— Mar.
5— S-1823: C-17S7 ; R-1760.
Porter, The (2 parts) (S. B. Lust).
Portrait of a King (No. 4 of The Secret King-
dom) (2 parts) (Gtr. Vitasrraph) — Apr. 2.
Pots and Pan"; Peg^v (5 n-rtsi (Pathe — Gold
Rooster) — Mar. 18 — R-17.ri6 : C-lOni ; S-1P92.
Practice What Von Pr"aoh (Universal — Nestor)
—Jan. 1— S-134 ; C-102.
Price She paid (7 nart<;i rSei^ni"^ Pictures) —
FohniTv- C-1-"04 ; R-1588; S-1R27.
Price of RIT»nc« ffi parts) (Fox Special) — Jan.
8— C-546 : R-357.
Pride (No. 2 of the Seven Deadlv Sins) (5
parts) (Triangle — McClures) — Feb. 5.
Purple Mask,
dom) (2
11— S-S03 ;
Purple Mask,
ture) ('-
Pride and the Devil (5 parts) (Art Dramas —
Apollo) — Feb. 22 — C-151j2 ; R-15UU.
Pride oi ue Ciau (i parts) (Artcrail; — Jan. 8 —
S-423 ; C-oOl) ; R-.,04.
Prima Jjouua's Special (No. 118 of The Hazards
oi Helen; (u'en. Film — Kalem;.
Primitive Call, i he (j parts) Irox) — Jan. 22 —
S-.43; C-iOU; R-705.
Princess of r'atcbes (5 parts) (K E S E — Selig)
—Jan. 22— S-592; C-540 ; R-542.
Princess of the Dark, The (.j parts; (Triangle —
ivay-Jbee;— Feo. 18 — s-i25u ; C-lOiO; R-iUi0.
Prison Without Walls, The (5 parts; (Para-
mount—Lasky)— Mar. 15— S-1080; C-2124;
K-2120.
Prodigal vVidow, The (3 parts) (Universal —
Gold Seal;— Jan. 10 — S-417 ; C-301.
Prodigal Papa (Universal — Victor; — Mar. 30 —
S-2155.
Professional Patient, Tho (Gen. Film — Vita-
graph) — Jan. 19.
Promise, The (5 parts) (Metro — Yorke) — Feb.
10— S-1252; C-1502; R-1589.
Property Man, The (Gen. Film — Vim) — Jan. 12
— S-130.
Pulse of Madness (No. 13 of Is Marriage
sacred; (2 parts) (Gen. Film — Essanay).
Pulse of Life, The (5 parts) (Bluebird)— Apr. 2
— R-2110.
Purple iviasn, The, No. 1 (The Vanished Jewels)
(2 parts) (Universal Special) — Dec. 31 —
S-132; C-103.
Purple, MasK, ine. No. 2 (Suspected) (2 parts)
(Universal Special) — Jan. ~i — S-132; C-1U3.
Purple Mask, The, No. 3 (The Capture) (2
parts; (Universal Special) — Jan. i-i — S-275.
Purple Mask, rlhe, No. 4 (Facing Death) (2
parts) (Universal Special) — Jan. 21 — S-417;
C-301.
Purple Mask, The, No. 5 (Ablaze in Mid-Air)
(2 parts) Universal Special) — Jan. 28 S-
582; C-707.
Purple Mask, The, No. 6 (The Silent Feud) (2
parts) (Universal Special! — Feb. 4 — s-740;
C-707
The, No. 7 (The Race for Free-
parts) (Universal Special) — Feb.
C-874.
The, No. 8 (The Secret Adven-
parts) (Universal Special) — Feb.
18— S-1075 ; C-1040.
Purple, Mask, The, No. 9 (A Strange Discovery)
(2 parts) Universal Special) — Feb. 25; S-
1245; C-1213.
Purple Mask, The, No. 10 (The House of Mys-
tery) (2 parts) (Universal Special) — Mar.
4 — S-1403; C-1375.
Purple Mask, The, No. 11 (Garden of Surprise)
(2 parts) (Universal Special) — Mar. 11 — S-
1662; C-1375.
Purple Mask, The, No. 12 (Vault of Mystery)
C1504; S-1820).
Purple Mask, The, No. 13 (The Leap) (2 parts)
(Universal— Special)— Mar. 25— S-19S4 ; C-
1051.
Purple Mask, The, No. 14 (Sky Monsters) (2
parts) (Universal — Special) — Apr. 1 — S-
2155 ; C-2124.
Putting One Over on Ignatz (Universal — Victor)
—Jan. 18— S-415; C-361.
Q
Quacky Doodle's Cartoon and Paramount Picto-
graph No. 55 (Paramount — Bray) — Feb. 18.
Quaint Quebec (Paramount — Burton Holmes) —
Jan. 8.
Question of Honesty. A (2 parts) (Gen. Film —
Selig)— S-2154; C-2123.
Race for Freedom (No. 7 of the Purple Mask)
(2 parts) (Universal Special) — Feb. 11.
Racing Death (Universal — Laemmle) — Mar. 17
S-1821.
Raid, The (3 parts) (Universal— Gold Seal) —
Mar. 20— S-10S4 ; C-1051.
Railroad Claim Intrigue, The (No. 110 of The
Hazards of Helen (Gen. Film — Kalem) —
Jan. 27.
Rainbow, The (5 parts) (Sherrill feature Corp.)
—Jan. 4— S-422; C-360; R-357.
Ram-Bunctious Endeavor, A (Mutual — Ameri-
can)—Mar. 16— S-1823.
Ranch Life in the Big Horn Mountains (2
parts) (Rothacker Film Mfg. Co.) — Febru-
ary—S-1252.
Rastus Runs Amuck, and See America First No.
78 (Mutual — Gaumont) — Mar. 7.
Rebel's Net. The (Universal— Big U)— Mar. 25
— S-19S3.
Reckless Romeos (Gen. Film — Vim) — Jan. 5 — C-
101.
Redeeming Love (5 parts) (Paramount — Mo-
rosco)— Dec. 28, 1016— S-279 ; C-246 ; R-
242.
Redemption of Red Mullin (2 parts) (Gen.
Film— Selig)— S-1403: C-1502.
Red Dawn (No. 7 of Patria) (2 narts) (Pathe —
International)— Feb. 25 — S-1J0S.
Red Goddess, The (Universal — Big U) — Jail. 24
— S-582.
Red Night (No. 8 of Patria) (2 parts) (Pathe —
T-,t„r~ntion-n — M"r. 4.
Red Saunders Plays Cupid (5 parts) (Universal
— Red Feather) — Mar. 26 — C-2124.
JVlarch 31, 1917
THE MOVING PICTURE WORLD.
xin
-Feb. 7— S-
17
24
H
2S
11
18
Red Stain (2 parts) (Universal — Rex) — Jan
S-133; C-103.
Red vengeance (Universal — Big U)
004.
Red Woman, The (5 parts) (World)— Feb. 12 —
S-10S1; C-1040; R-1034.
Eeel Life No. 33 (Mutual — Gaumont) — Dec
— C-102.
Reel Lite No. 34 (Mutual — Gaumont) — Dec
—C-102; R-235.
Reel Life No. 35 (Mutual — Gaumont) — Dec. 31
— C-245.
Reel Life No. 36 (Mutual — Gaumont)— Jan. 7
— S-135 ; C-301 ; R-523.
Reel Life No. 37 (Mutual — Gaumont) — Jan
— S-277 ; C-547 ; R-OSO.
Reel Life No. 3S (Mutual — Gaumont) — Jau
— S-417 ; C-70G.
Reel Life No. 30 (Mutual — Gaumont) — Jan.
— S-5S7 ; C-873.
Reel Life No. 40 (Mutual — Gaumont) — Feb.
S-741; C-1039; R- 1179.
Reel Lite No. 41 (Mutual — Gaumont)— Feb
— S-907 ; C-1212 ; R-1349.
Reel Life No. 42 (Mutual — Gaumont) — Feb.
— S-1070; C-13.5; R-1509.
Reel Life No. 43 (Mutual — Gaumont) — Feb. 25
— S-1248; C-1593; R-1772.
Reel life Xo. 44 (Mutual — Gaumont) — Mar 4 —
S-1666; C-1788; R-1027.
Reel Life Xo. 15 ( Mutual— Gaumont) — Mar. S —
S-1GCC; C-1950.
Reel Lire Xo. 4(i (Mutual — Gaumont! — Mar. 15
— S-1GGG; C-2124.
Reel Life Xo. 47 (Mutual — Gaumont) — Mar. 22
— S-1S23.
Reel Life Xo. 48 (Mutual— Gaumont) — Mar. 29
— S-10S4.
Regina to the Rockies (Paramount — Burton
Holmes)— Feb. 5 — S-10S3.
Registered Pouch, V_.e (Xo. 2 of The Daughter
of Daring) (^.en. Film — Kalem).
Rehabilitated (Mutual )— Dec. S— S-419.
Rehearsal, The (2 parts) rGen. Film — Biograph
Reissue)— Dec. 27— S-274.
Reliable Henry (Metro — Drew) — Feb. 2G — C-
1592.
Rented Man. The f2 parts) (Universal — Rex) —
Mar. 1— S-140G; C-1375.
Resurrection of Gold Bar, The (No. 22 of The
Girl From Frisco) (2 parts) (Gen. Film — ■
Kalem) — Jan. 10.
Rex Beach on the Spanish Main (5 parts)
(Grand Feature Film Co.) — March — R-1027.
Rex Beach in Pirate Haunts (5 parts) (Grand
Feature Film Co.) — March.
Rex Beach in the Footsteps of Captain Kidd (5
parts) (Grand Feature Film Co.) — March.
Reward of the Faithless (5 parts) (Bluebird) —
Feb. 12— S-1079; C-S72 ; R-868.
Rival Romeos (Gen. Film — Kalem) — Jan. 9 — S-
414: C-101.
Right Hand Path, The (Gen. Film — Selig)— Dec.
30— S-131 ; C-3G0.
Right to Be Hapny, The (5 parts) (Bluebird) —
Dec. 25, 1916— S-136.
Road Agent, The (Triangle — Keystone) — Feb. 4.
Road to Eternity (No. 10 of Dangers of Doris)
(Gen. Film— Broadway Star).
Road fo Fame (Gen. Film — Selig) — Dec. 11,
imr — c-101.
Robinson Crusoe (3 parts) (Universal Special)
—Feb. IS— S-1075.
Rods of Wrath (3 parts) (Pathe) — Feb. 4.
Room of Mystery, The (3 parts) (Gen. Film —
Knickerbocker Star) — Jan. 19— S-738 ; C-
872.
Rope Making, and Happy Hooliean Cartoon
(Pathe — International) — Mar. 25.
Roped In (2 parts) (Universal — Bison) — Mar.
17— S-1S21 ; P-1788.
Rosie <~>'Gradv (5 narts) (Art Dramas — Apollo)
—Feb. 1— R-1034.
Rosie's Ran"bo (Universal — Joker) — Feb. 24 — S-
1245: C-1213.
Rough and Ready Reggie C Paramount — Klever
Comedy) — Mar. 26 — S-2161.
Royal Pauper, The (5 parts) (K E S E — Edi-
son)— Feb. 19.
Royaltv at Red Win? (No. Z of the Secret
Kinedim) (2 parts) (Gtr. Vitagraph) —
Jan. 8— S-279.
Rum Cav (No. 8 of the Secret Kingdom) (2
parts! (Gtr. Vitaeraph)— Feb. 19.
Rummv Romance. A (2 parts) (Mutual — Vogue)
—Mar. 4— S-1407; C-1788.
Sadd'e nirth, The (Gen. Film— Selig)— S-1074 ;
C-1212.
Safari (4 parts) (Picture Producing Co.). —
February.
Safetv P>'n Smugglers rGen. Film — Kalem) —
.T->n. 30 — S-902 ; C-872.
Saint'v SiniiT, The (5 parts') (Bluebird)— Feb.
26— S-1410; C-1212; R-1208.
Sapho (5 parts) (Paramount — Famous Players)
— Mt. 12— S-1PR6; C-1951 ; R-1915.
Satan's Briv>o D""r (5 nortsl fT.r_R_c_T' — p;s.
sanay)— Mar. 10— S-2166: C-2123 : R-2117.
Satin & p-OIco (inP 0f Pau'o BI"-!-tnn's "Coun-
try Life Stories) (Gtr. Vitagranh).
Sa"— for the Goose (Christie) — Mar. 19 — S-
2165.
Scarlet Crystal, The (5 parts) (Universal — Red
Feather)— Mar. 19— C-1951 ; S-2157.
Scarlet Letter, The (5 parts) (Fox)— Feb. 12—
S-I'OS; C-1374 ; R-1371.
Schemer Skinny's Scandal (Pathe — Rolin) —
Feb. 18.
Schemer Skinny's Schemes (Pathe — Rolin) —
Jan. 14.
Schemers, The (Xo. 13 of Perils of Our Girl
Reporters) (2 parts) (Mutual — Niagara) —
Mar. 21.
Scouts of the Sea and Sky (No. 4 of Uncle
Sam's Defenders) (Mutual) — Feb. 2.
Screened Vault, The (Xo. 19 of Grant, Police
Reporter) (Gen. Film — Kalem).
Sea Lions (Educational Films Corp — Ditmars)
— R-S42.
Scakd Packet. The (No. 3 of the Secret King-
dom) (2 parts) (Gtr. Vitagraph) — Jan. 15
— S-279.
Secret Adventure, The (No. 8 of The Purple
Mask) (2 parts) (Universal Special) — Feb.
18.
Secret Kingdom. The, No. 1 (The Land of In-
trigue) (3 parts) (Gtr. Vitagraph) — Jan. 1
— S-27S.
Secret Kingdom, The, No. 2 (Royalty at Red
Wing) (3 parts) (Gtr. Vitagraph) — Jan. 8
—S-279.
Secret Kingdom, The, No. 4 (The Honorable Mr.
Oxenham) (2 parts) (Gtr. Vitagraph j —
Jan. 22— S-423.
Secret Kingdom. The, No. 5 (Carriage Call No.
101! (2 paits) (Gtr. Vitagraph)— Jan. 29 —
S-5S9.
Secret Kingdom, The, No. G (Human Flotsam)
(2 parts' (Gtr. Vitagraph 1 — Feb. 5 — S-755.
Secret Kingdom, The, No. 7 (The Ghost Ship)
(2 parts) (Gtr. Vitagraph)— Feb. 12 — S-
909.
Secret Kingdom, The, No. 8 (Rum Cay) (2
parts) (Gtr. Vitagraph)— Feb. 19— S-IOSO.
Secret Kingdom, The, No. 9 (The Swamp Adder)
(2 parts) (Gtr. Vitagraph)— Feb. 2G — S-
1252.
Secret Kingdom, The, No. 10 (A Goat Without
Horns) (2 parts) (Gtr. Vitagraph) — Mar. 5
— S-1400.
Secret Kingdom, The, No. 11 (The White Witch i
(2 parts) (Gtr. Vitagraph) — Mar. 12— S-
1670.
Secret Kingdom, The. No. 12 (Shark's Nest) (2
parts) (Gtr. Vitagraph)— Mar. 19— S-1825.
Secret Kinedom, No. 13 (The Trasic Masque)
(2 parts) (Gtr. Vitagraph) — Mar. 26 — S-
1991.
Secret Kinedom, No. 14 (The Portrait of a
King (2 parts) (Gtr. Vitagraph)— Apr. 2— S-
2165.
Secret of Eve. The (5 parts) (Metro — P P & P)
—Feb. 26— S-1410; C-1592: R-r.SO.
Secret Seven, The (No. 1 of The Great Secret)
(3 parts) (Metro— Serial)— Jan. 8.
See America First No. 67 (Mutual — Gaumont) —
Dec. 20— S-135; C-102; R-235.
See America First No. 68 (Mutual — Gaumont) —
Dec. 27— C-102; R-236.
See America F!rst No. 69 (Mutual — Gaumont) —
Jan. 3 — C-361.
See America First No. 70 (Mutual — Gaumont) —
Jan. 10— S-135; C-361.
See America Fir=t No. 71 (Mutual- — Gaumont) —
Jan. 17 — S-277 ; C-547 ; R-6S6 ; R-R42.
See America First No. 72 (Mutual — Gaumont) —
Jan. 24— S-418: C-706 ; R-686.
See America First No. 73 (Mutual — Gaumont) —
Jan. 31— S-5S7 : C-873.
See America First No. 74 (Mutual — Gaumont) —
Feb. 7— S-741 ; C-10^0 ; R-1179.
See America First No. 75 (Mutual — Gaumont) —
Feb. 14— S-907: C-1374: R-1569.
See America First No. 76 (Mutual — Gaumont) —
Feb. 21 (S-1079: C-1593: R-1772.
See America First No. 77 (Mutual — Gaumont) —
Feb. 28— S-1248: C-1787 ; R-1926.
See 'mer'ca fli-nt No "o (Mutual — Gaumont) —
Mar. 7— S-1666 : C-1950.
See A-neri"a F!r=t \To. 70 (Mutual — Gaumont) — ■
M-ir. 14— S-1666 : C-2123.
See America First, No. 80 (Mutual — Gaumont) —
Mar. 14.
See Am°rica First, No. 81 (Mutual — Gaumont) —
Mar. 21.
See America First, No. 82 (Mutual — Gaumont) —
Mar. 28.
Seeing- Double (Gen. Film— Vim)— S-12*}.
Spif.Mofle, Hero. A (Tri"n<"le kerned"!— Mar. 18.
Seli?-Tr;b"ne Nn 98 (Gen. Film— Selig) — Dec.
7—S-130; C-1810.
Se]is?-TTiv>""° No. 99 (Gen. Film — Selig)— Dec.
H_q-l31.
Selig-Tri^ii^p No. 100 (Gen. Film — Selig) — Dec.
14— S-131.
Selis?-'rrin""° No. 101 (Gen. Film — Selig) — Dec.
1B—S.1R1.
Seli?-Tri*ii"° No. 102 (Gen. Film— Selig)— Dec.
9] 3-274.
Seli^-TriHi-e'Nc-. 103 (Gen. Film— Selig)— Dec.
OS Q-O74
Seli<»-Tr^""e No. 104 (Gen. Film— Selig) —Dec.
o« 5-^90.
Selig-T-.'^-ne v„ \ (Gen. Film— Selig)— Jan. 1
_<3--Q0: C-360.
Se1ig-T-'^"ne No. 2 (Gen. Film — Selig) — Jan. 4
— S-5S0.
Sclig-Trlbune No. 3 (Gen. Film— Selig)— Jan. 8
— S-580.
(Gen. Film — Selig) — Jan.
(Geu.
(Gen. Film— Selig)— Jan.
(Gen. Film— Selig)— Jan.
(Gen. Film— Selig)— Jan.
Film— Selig)— Jan.
. Film— Selig)— Jan.
Film— Selig)— Feb.
(Gen. Film— Selig)— S-
(Gen. Film— Selig)— S-
(Gen. Film— Selig)— S-
(Gen. Film— Selig)— S-
(Gcn. Film— Selig)— S-
(Gen. Film— Selig)— S-
(Gen. Film— Selig)— S-
Film— Selig)— S-
Film— Selig) — S-
Film— Selig)— S-
Film— Selig)— S-
(Gen.
(Gen.
(Gen.
(Gen.
Selig-Trlbuno No. 4
11— S-739.
Sellg-Trlbune No. 5
15— S-7:,9.
Selig-Tribune Xo. G
IS— S-902.
Selig-Tniiuiir No. 7
22— S-002.
Selig-Tribune Xo. 8
25— S-1074.
Selig-Tribune No. 9
29— S-1074 : C-1039.
Selig-Tribune No. 10 (Gen.
1— S-1211.
Selig-Tribune No. 11
1214.
Selig-Tribune No. 12
1 103.
Selig-'l ribune No. 13
1403.
Selig-Tribune No. 14
I860
Selig-Tribune N'o. 15
1600; C-1592.
Selig- 1 rioune No. 16
mo.
Selig-Tribune No. 17
181!).
Selig-Tribune No. 18
1981.
Selig-Tribune No. 19
1981 ; C-1950.
Selig-Tribune No. 20
2154.
Selig-Tribune No. 21
2154.
Serene of Ind"X (Educational Films Corp. —
Bru-e)— R-524.
Seven Deadly Sins. The (No. 1, Envy) (5 parts)
Triangle— McClures)— Jan. 29— S-746; C-
707; R-701.
Seven Deadly Sins, The (No. 2, Pride) (5 parts)
(Trianele--McClures) — Feb. 5— S-910; C-
1040; R-866.
Seven Deadly Sins, The ( Xo. 3. Greed) (5 parts)
(Triangle— McClures)— Feb. 12— C-1040; R-
1034.
Seven Deadly Sins, The (No. 4, Sloth) (5 parts)
(Trianele— McClures)— Feb. 19— S- 1412 ; C-
1213: R-1205.
Seven Deadly Sins. Tho (No. 5. Passion) (5
parts) (Triangle — McClures) — Feb. 26 — S-
1070: C-1593; R-15S0.
Seven Deadly Sins, The (No. 6, Wrath) (5
parts) (Triangle — McClures) — Mar. 5 — S-
1828; R-1757.
Seven Deadly Sins, The (No. 7. The Seventh
Sin) (7 parts) (Triangle — McClures) — Mar.
12.
Seventh Sin The (Xo. 7 of The Seven Deadly
Sins) (Triangle — McC'ure's) — Mar. 12.
Seventh Son, The (Gen. Film — Vitagraph) — Feb.
11.
Shadows of Shame (Pathe) — Jan. 14 — C-246.
Sharks Is Sharks, and Uncle Sam's Wards
(Pathe)— Mar. 4.
Shattered Ideals (Universal — Big U) — Jan. 11
— S-416.
Sheep of Chelan (Educational Films Corp.)
Shielding Shadow, The. Nn. 15 (The Final
Chanter) (2 narts) (Pathe — Astra)— Jan.
7— S-142: C-102; R-96.
Shiftin" Shadows (No. 8 of Is Marriage Sa-
cred ?1 (2 parts) (Gen. Film — Essanay) —
Feb. 3.
Shooting Star. The. and Harvesting in Alberta,
Canada (Gen. Film — E^sanav).
Shorty and the Yellow Ring (Xo. 1 of the Ad-
ventures of Shorty Hamilton) (2 parts)
( Mutual — Monogram) — Jan. 15 — S-418.
Shorty in the Tiger's Den (Xo. 2 of The Adven-
tures of Shortv Hamilton) (2 parts) (Mu-
tnal — Monogram) — Jan 22.
Shortv Goes to College (Xo. 3 of The Adven-
tures of Shorty Hamilt"n( (2 parts) (Mu-
tual— Monogram — Jan. 29.
Shortv Hooks a loan Shark (No. 7 of The Ad-
ventures of Shorty Hami'tnn (2 parts) (Mu-
tual— Monogram) — Feb. 26.
Shortv Joins the Secret Service (No. 4 of The
Adventures of Shortv Hamilton) (2 parts)
(Mutual — Monogram) — Feb. 5.
Shortv Promotes His Love Affair (Xo. 6 of The
Adventures of Shorty T^amilton) (2 parts)
(Mutual — Moroeram) — Feb 19.
Shortv Trans a Lottery King (Vo 8 of The Ad.
ventures of Shortv HamiUnn) (2 parts)
(Mutual — Mnnn?r'm) — Mar. 5.
Shorts Turns Wi'd Man (No. 5 of The Adven-
tures ef SViortv HanvltoTil (2 parts) (Mu-
tual— Monogram 1 — Feb. 12.
Shortv Rao-<s the Pu'Unn Thieves (T-Jo. 10 of the
Adventures of Shorty w->m!Hnn) (2 parts)
(Mi'tnal — Monogram! — Mar. 19.
Shortv Lands a M-st»r crr,ni<- rVo. 11 of the Ad-
v°ntur°<5 of Shorty Hamilton) (2 parts) —
Mar 26.
Shortv Trails t^e Moonshiners (No. 9 of the Ad-
vontnres of Shnrtv H""ntlfnn) (2 parts)
(Mufti — Mnnofira) — Mar 12.
Shot tn t*>e rinrV. tv« (No 11 of The Great
Por-rot) C"otrn <3er(-il1 Mor. 19.
Shot in t*-« We=t (TTniversal — Nestor) — Mar. 2<?
—C-1951 ; S-2156.
XIV
THE MOVING PICTURE WORLD.
March 31, 1917
Side-Tracked Sleeper, The (No. 119 ol The
Hazard* . I Helen (Gen. Film — Kalem).
Silent Am;? In. i \o. 10 of Pearl of the Army)
(2 parts) i Pa the — Astra) — Feb. 4.
Silent Feud, The (No. 6 of the Purple Mask)
(2 parts) (Universal Special) — Feb. 4.
Silk Industry (Pathc)— Dee. 31— S-141.
Sin Unatoned (Universal — Laemmle) — Feb. 21 —
S- 1244.
Sinful Marriage, The (No. 6 of Is Marriage
Sacred?) (Gen. Film — Essanay) — Jan. 20.
Sins of a Brother, The (Universal — Imp) — Mar.
14— S-1820.
Sister Against Sister (5 parts) (Fox) — Mar. 5
— S-1672; C-1950; R-1947.
Skinner's Dress Suit (5 parts) (K E S E — Es-
sanay)—Feb. 5 — S-744; C-1039; R-1033.
Skinny 's False Alarm (Pathe — Rolin) — Apr. 1 —
C-2124.
Skinnys Love Tangle (Pathe — Rolin) — Feb. 11
— C-873.
Skinny Gets a Goat, and Max Linder Comedy
(Pathe) — Mar. 25.
Skinny Routs a Robber, and Max Linder Comedy
(Pathe) — Mar. 11.
Sky Monsters (No. 14 of The Purple Mask) (2
parts) (Universal Special) — Apr. 1.
Slave Market, The (5 parts) (Paramount —
Famous— Players)— Jan. 1 — C-246; S-419 ;
R-242.
Slave of Fear, A (2 parts) (Universal — Imp) —
Jan. 17— S-415; C-361.
Sleepwalker, The (Paramount — Klever Komedy)
—Feb. 12— S-910.
Sloth (No. 4 of Seven Deadly Sins) (5 parts)
(Triangle — McClures) — Feb. 19,
Small Change (Christie) — Feb. 5 — S-909.
Smite of Conscience (No. 7 of Perils of Our
Girl Reporters) (2 parts) (Mutual — Ni-
agara)— Feb. 7.
Snow White (5 parts) (Paramount — Famous
Players)— Dec. 25. 1916— S-139; C-246; R-
97.
Snow White (3 parts) (Universal — Rex) — Apr.
1— S-2158.
Social Leper, The (5 parts) (World) — Mar. 19 —
S-1990; C-1952; R-1945.
Social Pirates (2 parts) (Fox — Foxfilm Comedy)
—Jan. 15— R-1818.
Sold at Auction (5 parts) (Pathe — Gold Roost-
er—Feb. 11— S-912; C-873; R-867.
Soldier's Dream, A ( Universal— -Big U) — Mar.
7— S-1661.
Some Baby, and Nelly, the Fireman's Daughter
(Universal— Victor) — Jan. 30 — S-739.
Some Doctor (Paramount — Klever Komedy) —
Feb. 20— S-1412.
Some Specimens (Universal — Nestor) — Mar. 12
— C-1593; S-1821.
Somewhere in Any Place (Gtr. Vitagraph) —
Jan. 29.
Somewhere in Mexico (Gen. Film — Vim) — S-
2154.
Soul Master, The (5 parts) (CFtr. Vitagraph) —
Tan. 1.
Sui.'.s United (3 parts) (Universal— Gold Seal)
—Jan. 23— S-584 ; C-547.
Spain, Picturesque Catalonia, and Florence
Rose Fashions No. 21 (Pathe) — Mar. 4.
Speed (Paramount — Black Diamond) — Mar. 5 —
S-1674.
Speed and Spunk (Gtr. Vitagraph) — Jan. 1.
Spike's Busv Bike (2 parts) (Universal — L-KO)
—Feb. 28— S-1405 ; C-1375.
Spirit of Romance (5 parts) (Paramount — Mo-
rosco — Pallas)— Mar. 22— S-2161.
Spring Idvl, A (One of Paula Blackton's Coun-
try Life Stories) (Gtr. Vitaeraph).
Square Deal, A (5 parts) (World) — Feb. 19 —
S-1250; C-1213; R-1206.
Square Deal Man, The (5 parts) (Trianele —
Kay Bee)— Mar. 25— R-1949; S-2104; C-2124.
Stage Struck (5 parts) (Triangle — Fine Arts) —
Feb. 25— C-1375; R-1371.
Starring in Western Stuff (Gen. Film — Selig) —
Jan. 8— S-274 ; C-546.
Stars and Bars (2 parts) (Triangle — Mack Sen-
nett — Kevstone)— Feb. 18— S-1412.
Startling Climax, A (3 parts) (Universal — Gold
Seal)— Mar. 27— S-2156.
Steel Hearts (2 parts) (Universal — Bison) —
Mar. 31— S-2157.
Stickv Fingers (2 parts) (Mutual — Vogue) —
Feb. 4 — S-742; C-1040.
Stolen Birthright (3 parts) (Pathe)— Jan. 21.
Stolen Inheritance, The ( Pathe i— Jan. 28 — C-
547.
Stolen Rubies (No. 2 of Alias the Grey Seal) (2
parts) (Mutual — Monmouth) — Mar. 30.
Strange Adventure, A (Gen. Film— Selig) — S-
1402: C-1212.
Strange Discovery, A (No. 9 of the Purple
Mask) (2 parts) (Universal Special) — Feb.
25.
Straneest Army in the World (Universal — Pow.
ers)— Mar. 22— S-1983.
Stronger Than Steel (2 parts) (Universal —
Laemmle) — Dee. 27, 1916 — C-103.
Studio Cinderella. A (Universal — Laemmle) —
Feb. 10— S -904.
Studio Stamnede A (2 parts) (Mutual — Vogue)
—Mar. 84 — S-1985.
Stumpland. In On. Film — Vim) — S-2154.
Suitor of Siim. The (No. 5 of Dangers of Doris)
(Gen. Film— Broadway Star) — Jan. 19.
Summer Boarders (Universal — L-KO) — Mar. 14
—S-1821 ; C-1788.
Sunny Jane (5 parts) (Mutual Star — Hork-
heiiiier— Mar. 6— C-2124; R-2120.
Sunset Falls (No. 11 of Patria) (Pathe — Inter-
national)— Mar. 25.
Susons Gentlemen (5 parts) (Bluebird) — Apr. 2
— C-2128.
Suspected (No. 2 of The Purple Mask) (2 parts)
(Universal Special)— S-132 ; C-103.
Swamp Adder, The (No. 9 of The Secret King-
dom) (2 parts) (Gtr. Vitagraph)— Feb. 24.
Tail of a Thomas Kat, and Foreign Legations
in China (Universal — Powers) — Mar. 18 — S-
1821.
Tailor's Trimmings (2 parts) (Mutual — Vogue)
—Jan. 21— S-585; C-707.
Tale From the Decameron (2 parts) (Gen. Film
— Essanay)— Dec. 26 — C-245.
Tale of Two Cities, The ("■ rarts) (Fox) — Mar.
12— S-2162; C-2125; R-2118.
Taking Chances (No. 10 of Perils of Our Girl
Reporters) (2 parts) (Mutual — Niagara) —
Feb. 26.
Taking the Count (Gen. Film — Essanay) — Dec.
20— C- 101.
Tangled Threads (2 parts) (Universal — Imp) —
Mar. 4— S-1404 ; C-1375.
Tankless Job, A (Cartoon, and a Fishing Trip
Through Uncle Sam's Wonderland) (Pathe
— International) — Jan. 21 — C-707.
Telephone Belle, The (Triangle Komedy) — Feb.
18.
Tell-Tale Arm, The (Mutual — American) — Mar.
9— S-1822.
Temptation and the Girl (3 parts) (Gen. Film —
Knickerbocker Star) — Jan. 5 — S-415.
Terrible Kate (Gen. Film — Vim)— Jan. 18— S-
580.
Terrible Wedding, The (No. 9 of The Vampires)
(3 parts) (Mutual — Gaumont) — Jan. 18 — S-
417.
Terror, The (5 parts) (Universal — Red Feath-
er)—Feb. 12— S-1245; C-1040.
That Dawgone Dog (2 parts) (Universal — L-
KO)— Feb. 7— S-903; C-874.
That Terrible Tenderfoot (Gen. Film — Kalem)
Jan. 2— S-414 ; C-101.
There's Many a Fool (2 parts) (Fox — Foxfilm
Comedy) — Feb. 19.
They Practice E">o»~mv (Gen. Film — Vim) —
Dec. 27— C-101.
They Were Four (Universal — Victor) — Mar. 1 —
S-1404 ; C-1375.
They Say Pigs Is Pigs, and See America First,
No. 80 (Mutual— Gaumont) — Mar. 14.
Third Ingredient, The (3rd of O. Henry Series)
(Broadway Star Feature) (2 parts) — R-
2121.
This Is Not My Room (Gen. Film — Vim) — S-
1819.
Those Without Sin (5 parts) (Paramount —
Lasky)— Mar. 1— S-1G84 ; C-1788; R-1758.
Threads of Fate (5 parts) (Metro — Columbia)
—Jan. 22— S-589 ; C-706 ; R-705.
Three of Many (5 parts) (Triangle — Kay-Bee)
—Dec. 24, 1916— S-142; C-102.
Three Ways Out (Gen. Film — Essanay)
30— S-738 ; C-1039.
Through Canadian Canyons (Paramount-
ton Holmes) — Mar. 19.
Throwing the Bull (Cartoon and Paper;
It is Made from Wood Pulp) (Path
ternational) — Feb. 4.
Tiger's Claw, The (No. 10 of Grant, Police Re-
porter) (Gen. Film — Kalem) — Dec. 22 — C-
101.
-Jan.
-Bur-
How
-In-
Tiger Woman, The (5 parts"! (Fox) — Feb. 19 —
S-1672; C-1592; R-1585.
Tillip Wakes TTn (a rmrts) (World) — Jan. 29 —
S-743; C-708; R-793 ; R-703.
Tiny, Slim and Fat (Cartoon, and British Co-
lumbia) (Gen. Film — Essanay) — S-1819.
Told at Twilight (5 parts) (Pathe— Gold
Rooster)— Mar. 25— S-1992 ; C-1951 : R-1948.
Tornado, The (2 parts'! (Universal — Bison) —
Mar. 3— S-1404 ; C-1593.
Tough Tony (Cartoon, and See America First
No. 75) (Mutual Gaumont) — Feb. 14.
Tours Around the World No. 7 (Mutual — Gau-
mont)—Dec. 19— S-134; C-102.
Tours Around the World No. 8 (Mutual — Gau-
mont)—Dec. 26— S-102; R-236.
Tours Around the World No. 9 (Mutual — Gau-
mont)—Jan. 2— C-245.
Tours Around the World No. 10 (Mutual — Gau-
mont)—Jan. 9— C-361: R-523.
Tours Around the World No. 11 (Mutual — Gau.
mont)— Jan. 16— C-547 ; R-686 ; C-873; S-
277.
Tours Around the World No. 12 'Mutual — Gau-
mont)—Jan. 23— S-417; C-707: R-842.
Tours Around the World No. 13 (Mutual — Gau-
mont)—Jan. 30— S-587: C-873.
Tours Around the World No. 14 (Mutual — Gau-
mont)—Feb. 6— S-741; C-1039; R-1179.
Tours Around the World. No. 15 (Mutual — Gau-
mont)—Feb. 13— S-907; C-1212; R-1349.
Tours Around the World No. 16 (Mutual — Gau-
mont)—Feb. 20 — S-1079.
Tours Around the World No. 17 i Mutual — Gau-
mont)—Feb. 27— S-1248; C-1787; R-1926.
Tours Around the World No. 18 (Mutual — Gau-
mont)— Mar. 6 — S-1666; C-2150.
Tours Around the World No. 19 (Mutual — Gau-
mont)—Mar. 13— S-1C66; C-2123..
Tours Around the World No. 20 (Mutual — Gau-
mont)—Mar. 20— S-1823.
Tours Around the World, No. 21 (Mutual — Bau.
mont)— Mar. 27— S-1984.
Tragic Masque, The (No. 13 of The Secret King-
dom) (2 parts) (Gtr. Vitagraph; — Mar. 20.
Trail of Graft, The (No. 13 of Grant, Police
Reporter) (Gen. Film — Kalem) — Jan. 12.
Trap, The (No. 17 of Grant, Police Reporter)
(Gen. Film— Kalem) — S-1074.
Trap, The (No. 5 of The Great Secret) (2 parts)
(Metro— Serial) — Feb. 5 — S-589.
Treasure (No. 2 of Patria) (2 parts) (Pathe —
International) — Jan. 21 — S-281.
Treat 'em Rough (Universal — Nestor) — Jan.
15 S-415
Trials of Willie Wink and The Forbidden City
(Universal — Powers) — Jan. 7 — S-131.
Trip through China (10 parts) (China Film Co.)
—March— R-1761 ; C-1952; R-1926.
Trooper 44 (5 parts) (E. I. L. S. Co.) — March.
Trooper of, Troop K (3 parts) (Lincoln M. P.
Co. — January.
Truant Soul, The (7 parts) (K-E-S-E — Es-
sanay)—Dec. 25— S-281 ; R-1816.
Truthful Tulliver (5 parts) (Triangle — Kay-
Bee)— Jan. 7— S-426; C-102.
Tuner of Notes, A (Triangle Komedy) — Mar. 25-.
Turks and Troubles (Gtr. Vitagraph) — Mar. 26.
Turn of the Wheel (2 parts) (Mutual) — De«.
11— C-361.
Twenty Thousand Leagues Under the Sea (2
parts) (Universal State Rights) — January —
C-246; R-240: R-524 (Educ).
Twin Fedoras (No. 3 of The Dangers of Doris)
(Gen. Film — Vitagraph) — Jan. 5.
Twin Kiddies (5 parts) (Pathe — Gold Rooster)
—Jan. 28— S-746; C-547; R-354.
Two Men and a Woman (5 parts) (Ivan) — Feb-
ruary—S- 1409 ; C-1374.
Two Men of the Desert (Gen. Film — Biograph
Reissue)— Dec. 25— S-130.
Two Small Town Romeos (Universal — Nestor) —
Dec. 11.
U
Uncle Sam (1 of 2 parts) (Moore Feature Film
Co.)— Jan. 10.
Uncle Sam's Defenders, No. 1 (From Civilian to
Soldier) (Mutual)— Jan. 5 — C-547; R-6S6.
Uncle Sam's Defenders, No. 2 (Our Boys at the
Border) (Mutual)— Jan. 12— C-547 ; R-686.
Uncle Sam's Defenders, No. 3 (A Jack Tar in
the Making) (Mutual) — Jan. 19 — S-418; C-
706.
Uncle Sam's Defenders, No. 4 (Afloat and
Ashore) (Mutual)— Jan. 26— C-707 ; R-S43.
Uncle Sam's Defenders, No. 5 (Scouts of the
Sea and Sky) (Mutual)— Feb. 2— S-742 ; C-
873.
Uncle Sam's Defenders, No. 6 (Bulldogs of the
Deep) (Mutual)— Feb. 9— S-1078 ; C-873.
Uncle Sam's Wards, and Sharks is Sharks
(Pathe) — Mar. 4 — C-1375.
Undoing Evil (Universal — Laemmle) — Mar. 3 —
S-1403.
Universal Screen Magazine, No. 4 — Jan. 5 — S-
134; C-102.
Universal Screen Magazine,* No. 5— Jan. 19 — S-
417.
Universal Screen Magazine, No. 6 — Feb. 2 — S-
740 ; R-523.
Universal Screen Magazine, No. 7 — Feb. 16 — S-
1077; C-1040; R-842.
Universal Screen Magazine, No. 8 — Mar. 2 — S-
1403; C-1213; C-1375.
Universal Screen Magazine, No. 9 — Mar. 9 — S-
1662; C-1593; R-1340.
Universal Screen Magazine, No. 10 — Mar. 16 —
S-1821: R-1569.
Universal Screen Magazine, No. 11 — Mar. 23 —
S-1821 ; R-1926.
Universal Screen Magazine, No. 12 (Universal)
Mar. 30— S-2158 ; C-2124.
Universal Screen Magazine, No. 13 (Universal)
—Apr. 6 ; S-2158.
Up and Down (No. 8 of The Dangers of Doris)
(Gen. Film — Vitagraph).
Uprising, The (Universal — Big U Special) — Jan.
4— S-275.
Up the Flue (Universal— L-KO)— Jan. 21 ; S-
584; C-547; C-361.
Vagabond. The (Gen. Film — Vitagraph) — Jan.
22.
Valley of Beautiful Things (Universal — Victor)
Feb. 6— S-904 ; C-1593.
Valley of Fear (6 parts) (John W. Heanty) —
January.
Valley of Lost Hope (3 parts) (Gen. Film-
Broadway Star) — Jan. 27.
Valley of the Hoh (Educational Films Corp.) —
R-523.
Vampires. No. 7 (The Man of Thunder) (3
parts) (Mutual — Gaumont) — Jan. 4 — S-135 ;
C-102; R-241.
Vampires. No. 8 (The Poison Man) (3 parts)
(Mutual— Gaumont)— Jan. 11— S-277 ; C-
245; R-241.
March -31, 1917
THE MOVING PICTURE WORLD.
xv
Vampires, No. 9 (The Terrible Wedding) (3
parts) (Mutual — Gaumont) — Jan. 18 — S-
417 ; C-361 ; R-241.
Vanished Jewels (No. 1 of The Purple Mask)
(2 parts) (Universal Special) — Dec. 31 —
S-132; C-103.
Vanishing Bishop (Gen. Film — Kalem) — C-2123.
Vanishing Woman, The (No. 12 of Is Mar-
riage Sacred?) (2 parts) (Gen. Film — Es-
sanay).
Vanity (5 parts) (Metro — P. P. & P) — Jan. 1 —
S-136 ; C-245 ; R-100.
Vault of Mystery, The (No. 12 of The Purple
Mask) (2 parts) (Universal Special) —
Mar. 18.
Vicar of Wakefield (8 parts) (Pathe— Than-
houser)— R-1927.
Victim, The (5 parts) (Fox)— Dec. 25 — C-99.
Villa of the Movies (2 parts) (Triangle — Mack
Sennett — Keystone) — Mar. 4 — S-1828.
Violet Ray (No. 15 of Grant, Police Reporter)
(Gen. Film — Kalem)— Jan. 26.
Voice on the Wire, No. 1 (Oriental Death
Punch) (2 parts) (Universal Special) —
Mar. 18— S-1820; C-1788.
Voice on the Wire, No. 2 (The Mytserious Man
in Black) (2 parts) (Universal Special) —
Mar. 25— S-1984; C-1951 ; R-1948.
Voice on the Wire (No. 3, The Spider's Web) (2
parts) (Universal Special) — Apr. 1 — S-2155 ;
C-2124.
W
Wall of Money, The (Universal — Rex) — Jan. 6 —
S-276.
Wanta Make a Dollar? (Universal — Joker) —
Mar. 10— S-1661; C-1593.
Wanted, a Bad Man (Gen. Film — Vim)— S-1980.
War Correspondents (Gen. Film — Vim) — Jan.
19— S-580; C-872.
War of the Tongs (5 parts) (Universal — Red
Feather)— Feb. 19— S-1245 ; C-1213 ; R-
1209.
War Waif, The (2 parts) (Universal Special) —
Feb. 1— S-740; C-707.
War, The (Gen. Film — Official War Films, Inc.)
— A Weekly Release.
War in the Dooryard (No. 10 of Patria) (2
parts) (Pathe — International) — Mar. 18.
Wax Model, The (Paramount — Morosco — Pallas)
—Feb. 1— S-910; C-1040: R-1035.
Weaker, Sex, The (5 parts) (Triangle — Kay-
Bee)— Jan. 7— S-426; C-102.
Web of Desire, The (5 parts) (World) — Mar. 5
S-1670; C-1594; R-1585.
Web of Life, The (5 parts) (Gold Medal Photo-
plays)— March.
Wat's the Use? (Gen. Film— Vim; — Dec. 21,
1910— C-101.
What the ? (Universal — Joker) — Mar. :il —
S-215G; C-2124.
What Would You Do? (2 parts) (Gen. Film-
Black Cat— Essanay)— Jan. 23— S-738; C-
872.
Whelp, The (Universal— Imp)— Jan. 7— S-131 ;
C-102.
When Damon Fell for Pythias (2 parts) (Uni-
versal—Joker)— Jan. 11— S-416 ; C-246.
When Hands are Idle (2 parts) (Mutual) — Jan.
8.
When Hearts Collide (Triangle — Keystone) —
Feb. 18.
When the Cat's Away (Universal — Nestor) — Mar.
19— S-1982; C-1951.
When the Man Speaks (No. 4 of Is Marriage
Sacred?) (2 parts) (Gen. Film — Essanay)
—Jan. 6— S-130.
When Thieves Fall Out (2 parts) (Universal-
Imp)— Feb. 11— S-904; C-874.
Where Glory Walts (2 parts) (Universal —
Laemmle)— Mar. 14— S-1821 ; C-1788.
Where Love Ts (5 parts) (Mutual Star) — Feb.
5— C-1040; R-1037.
Whip, The (8 parts) (Paragon Films, Inc.) —
March.
Whispered Name, The <2 parts) (Universal —
Rex)— Jan. 12— S-276.
White Raven, The (5 parts) (Metro — Rolfe) —
Jan. 15— S-423; C-872; R-870.
White Trail, The (No. 4 of Perils of Our Girl
Reporters) (2 parts) (Mutual — Niagara) —
Jan. 17.
White Witch, The (No. 11 of The Secret Kiug-
dom (2 parts) (Gtr. Vitagraph)— Mar. 12.
Whose Baby? (Universal — Joker) — Mar. 24 — S-
1983; C-1951.
Whoso Findeth a Wife (Art Dramas — U. S.
Amusement Corp.) — Dec. 28— R-240.
Why Uncle? (Universal — Nestor) — Jan. 29— S-
740.
Wide, Wrong Way, The (No. 5 of Is Marriage
Sacred) (Gen. Film — Essanay) — Jan. 13— S.
414.
Wife by Proxy (5 parts) (Metro — Columbia) —
Jan. 8— S-280; C-546 ; R-358.
Wife's Folly, A (2 parts) (Universal — Big U)
—Jan. 25— S-582; C-548.
Wifeless Husband (Episode of Is Marriage
Sacred?) (2 parts) (Gen. Film) — Essanay.
Will You Marry Me? (Major Film Corp.). —
— February.
Willie Walrus Pays Alimony (Gen. ?!lm— Vim)
—S-1820.
Winged Diamonds (No. IS of Grant, Police Re-
porter I (Gen. Film — Kalem).
Winged .Million (No. 3 of Patria) (Pathe— In-
uatlonal) — ■ Jan. 28.
Winning an Heiress (Motro-Rolma) — Feb. 12 —
C-12U.
Winning of Sally Temple (5 parts) (Paramount
— Lasky)— Feb. 19— S-1411 ; C-1370; R-
13 70.
With the Stony Indians (Paramount — Burton
Holmes)— Feb. 19.
Wolf of Los Alamos (No. 24 of the Girl from
Frisco) (2 parts) (Gen. Film — Kalem) —
Jan. 24.
Woman Alone, A (5 parts) (World) — Jan. 1 —
S-138; C-103; R-98.
Woman in the Case (Universal — Victor) — Mar.
13— S-1821; C-1788.
hi and the Game, The (No. 10 of The Great
Secret) (2 parts) (Metro — Serial)— Mar. 12.
Woman's Awakening, A (5 parts) (Triangle —
Fine Arts)— Mar. 25 — S-2104.
Woman Who Dared, The (7 parts) (Ultra Pic-
tures Corp. — California) — March.
Won by a Foot (Triangle — Keystone) — Feb. 11.
Won by Grit (3 parts) (Universal— Gold Seal)
—Feb. 6— S-903; C-874.
Wonders of the Orient, and Mr. Fuller Pep
Celebrates His Wedding Anniversary (Uni-
versal— Powers) — Jan. 14 — S-275.
Wrath (No. 6 of The Seven Deadly Sins) (5
parts) (Triangle-McClure's) — Mar. 5.
Wrecked Station. The (No. 115 of The Hazards
of Helen) (Gen. Film— Kalem)— Jan. 20.
Wrong Mary Wright, The (Universal — Victor) —
Jan. 12— S-275; C-246.
Yellow Claw, The (No. 7 of The Great Secret)
(2 parts) (Metro— Serial)— Feb. 19— S-1080.
Yellowstone Park, Winter in, and Bringing Up
Father (Cartoon) (Pathe — International) —
Mar. 4.
Yoko Valley, The (Paramount — Burton Holmes)
— Mar 5.
Yosemite Valley, The, and "A Dollar Down"
(Gen. Film — Essanay) — Jan. 3.
Yosemite Valley, The, and Canimated Nooz N».
22 (Gen. Film — Essanay) — Jan. 10.
Zoo-Illogical Studies (Keen Cartoon Corp.) —
Feb. 5.
XVI
CO
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THE MOVING PICTURE WORLD.
March 31, 1917
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